Image Title

Search Results for Stanford University:

Irene Dankwa-Mullan, Marti Health | WiDS 2023


 

(light upbeat music) >> Hey, everyone. Welcome back to theCUBE's day long coverage of Women in Data Science 2023. Live from Stanford University, I'm Lisa Martin. We've had some amazing conversations today with my wonderful co-host, as you've seen. Tracy Zhang joins me next for a very interesting and inspiring conversation. I know we've been bringing them to you, we're bringing you another one here. Dr. Irene Dankwa-Mullan joins us, the Chief Medical Officer at Marti Health, and a speaker at WIDS. Welcome, Irene, it's great to have you. >> Thank you. I'm delighted to be here. Thank you so much for this opportunity. >> So you have an MD and a Master of Public Health. Covid must have been an interesting time for you, with an MPH? >> Very much so. >> Yeah, talk a little bit about you, your background, and Marti Health? This is interesting. This is a brand new startup. This is a digital health equity startup. >> Yes, yes. So, I'll start with my story a little bit about myself. So I was actually born in Ghana. I finished high school there and came here for college. What would I say? After I finished my undergraduate, I went to medical school at Dartmouth and I always knew I wanted to go into public health as well as medicine. So my medical education was actually five years. I did the MPH and my medical degree, at the same time, I got my MPH from Yale School of Public Health. And after I finished, I trained in internal medicine, Johns Hopkins, and after that I went into public health. I am currently living in Maryland, so I'm in Bethesda, Maryland, and that's where I've been. And really enjoyed public health, community health, combining that aspect of sort of prevention and wellness and also working in making sure that we have community health clinics and safety net clinics. So a great experience there. I also had the privilege, after eight years in public health, I went to the National Institute of Health. >> Oh, wow. >> Where I basically worked in clinical research, basically on minority health and health disparities. So, I was in various leadership roles and helped to advance the science of health equity, working in collaboration with a lot of scientists and researchers at the NIH, really to advance the science. >> Where did your interest in health equity come from? Was there a defining moment when you were younger and you thought "There's a lot of inequities here, we have to do something about this." Where did that interest start? >> That's a great question. I think this influence was basically maybe from my upbringing as well as my family and also what I saw around me in Ghana, a lot of preventable diseases. I always say that my grandfather on my father's side was a great influence, inspired me and influenced my career because he was the only sibling, really, that went to school. And as a result, he was able to earn enough money and built, you know, a hospital. >> Oh wow. >> In their hometown. >> Oh my gosh! >> It started as a 20 bed hospital and now it's a 350 bed hospital. >> Oh, wow, that's amazing! >> In our hometown. And he knew that education was important and vital as well for wellbeing. And so he really inspired, you know, his work inspired me. And I remember in residency I went with a group of residents to this hospital in Ghana just to help over a summer break. So during a summer where we went and helped take care of the sick patients and actually learned, right? What it is like to care for so many patients and- >> Yeah. >> It was really a humbling experience. But that really inspired me. I think also being in this country. And when I came to the U.S. and really saw firsthand how patients are treated differently, based on their background or socioeconomic status. I did see firsthand, you know, that kind of unconscious bias. And, you know, drew me to the field of health disparities research and wanted to learn more and do more and contribute. >> Yeah. >> Yeah. So, I was curious. Just when did the data science aspect tap in? Like when did you decide that, okay, data science is going to be a problem solving tool to like all the problems you just said? >> Yeah, that's a good question. So while I was at the NIH, I spent eight years there, and precision medicine was launched at that time and there was a lot of heightened interest in big data and how big data could help really revolutionize medicine and healthcare. And I got the opportunity to go, you know, there was an opportunity where they were looking for physicians or deputy chief health officer at IBM. And so I went to IBM, Watson Health was being formed as a new business unit, and I was one of the first deputy chief health officers really to lead the data and the science evidence. And that's where I realized, you know, we could really, you know, the technology in healthcare, there's been a lot of data that I think we are not really using or optimizing to make sure that we're taking care of our patients. >> Yeah. >> And so that's how I got into data science and making sure that we are building technologies using the right data to advance health equity. >> Right, so talk a little bit about health equity? We mentioned you're with Marti Health. You've been there for a short time, but Marti Health is also quite new, just a few months old. Digital health equity, talk about what Marti's vision is, what its mission is to really help start dialing down a lot of the disparities that you talked about that you see every day? >> Yeah, so, I've been so privileged. I recently joined Marti Health as their Chief Medical Officer, Chief Health Officer. It's a startup that is actually trying to promote a value-based care, also promote patient-centered care for patients that are experiencing a social disadvantage as a result of their race, ethnicity. And were starting to look at and focused on patients that have sickle cell disease. >> Okay. >> Because we realize that that's a population, you know, we know sickle cell disease is a genetic disorder. It impacts a lot of patients that are from areas that are endemic malaria. >> Yeah. >> Yeah. >> And most of our patients here are African American, and when, you know, they suffer so much stigma and discrimination in the healthcare system and complications from their sickle cell disease. And so what we want to do that we feel like sickle cell is a litmus test for disparities. And we want to make sure that they get in patient-centered care. We want to make sure that we are leveraging data and the research that we've done in sickle cell disease, especially on the continent of Africa. >> Okay. >> And provide, promote better quality care for the patients. >> That's so inspiring. You know, we've heard so many great stories today. Were you able to watch the keynote this morning? >> Yes. >> I loved how it always inspires me. This conference is always, we were talking about this all day, how you walk in the Arrillaga Alumni Center here where this event is held every year, the vibe is powerful, it's positive, it's encouraging. >> Inspiring, yeah. >> Absolutely. >> Inspiring. >> Yeah, yeah. >> It's a movement, WIDS is a movement. They've created this community where you feel, I don't know, kind of superhuman. "Why can't I do this? Why not me?" We heard some great stories this morning about data science in terms of applications. You have a great application in terms of health equity. We heard about it in police violence. >> Yes. >> Which is an epidemic in this country for sure, as we know. This happens too often. How can we use data and data science as a facilitator of learning more about that, so that that can stop? I think that's so important for more people to understand all of the broad applications of data science, whether it's police violence or climate change or drug discovery or health inequities. >> Irene: Yeah. >> The potential, I think we're scratching the surface. But the potential is massive. >> Tracy: It is. >> And this is an event that really helps women and underrepresented minorities think, "Why not me? Why can't I get involved in that?" >> Yeah, and I always say we use data to make an make a lot of decisions. And especially in healthcare, we want to be careful about how we are using data because this is impacting the health and outcomes of our patients. And so science evidence is really critical, you know? We want to make sure that data is inclusive and we have quality data. >> Yes. >> And it's transparent. Our clinical trials, I always say are not always diverse and inclusive. And if that's going to form the evidence base or data points then we're doing more harm than good for our patients. And so data science, it's huge. I mean, we need a robust, responsible, trustworthy data science agenda. >> "Trust" you just brought up "trust." >> Yeah. >> I did. >> When we talk about data, we can't not talk about security and privacy and ethics but trust is table stakes. We have to be able to evaluate the data and trust in it. >> Exactly. >> And what it says and the story that can be told from it. So that trust factor is, I think, foundational to data science. >> We all see what happened with Covid, right? I mean, when the pandemic came out- >> Absolutely. >> Everyone wanted information. We wanted data, we wanted data we could trust. There was a lot of hesitancy even with the vaccine. >> Yeah. >> Right? And so public health, I mean, like you said, we had to do a lot of work making sure that the right information from the right data was being translated or conveyed to the communities. And so you are totally right. I mean, data and good information, relevant data is always key. >> Well- >> Is there any- Oh, sorry. >> Go ahead. >> Is there anything Marti Health is doing in like ensuring that you guys get the right data that you can put trust in it? >> Yes, absolutely. And so this is where we are, you know, part of it would be getting data, real world evidence data for patients who are being seen in the healthcare system with sickle cell disease, so that we can personalize the data to those patients and provide them with the right treatment, the right intervention that they need. And so part of it would be doing predictive modeling on some of the data, risk, stratifying risk, who in the sickle cell patient population is at risk of progressing. Or getting, you know, they all often get crisis, vaso-occlusive crisis because the cells, you know, the blood cell sickles and you want to avoid those chest crisis. And so part of what we'll be doing is, you know, using predictive modeling to target those at risk of the disease progressing, so that we can put in preventive measures. It's all about prevention. It's all about making sure that they're not being, you know, going to the hospital or the emergency room where sometimes they end up, you know, in pain and wanting pain medicine. And so. >> Do you see AI as being a critical piece in the transformation of healthcare, especially where inequities are concerned? >> Absolutely, and and when you say AI, I think it's responsible AI. >> Yes. >> And making sure that it's- >> Tracy: That's such a good point. >> Yeah. >> Very. >> With the right data, with relevant data, it's definitely key. I think there is so much data points that healthcare has, you know, in the healthcare space there's fiscal data, biological data, there's environmental data and we are not using it to the full capacity and full potential. >> Tracy: Yeah. >> And I think AI can do that if we do it carefully, and like I said, responsibly. >> That's a key word. You talked about trust, responsibility. Where data science, AI is concerned- >> Yeah. >> It has to be not an afterthought, it has to be intentional. >> Tracy: Exactly. >> And there needs to be a lot of education around it. Most people think, "Oh, AI is just for the technology," you know? >> Yeah, right. >> Goop. >> Yes. >> But I think we're all part, I mean everyone needs to make sure that we are collecting the right amount of data. I mean, I think we all play a part, right? >> We do. >> We do. >> In making sure that we have responsible AI, we have, you know, good data, quality data. And the data sciences is a multi-disciplinary field, I think. >> It is, which is one of the things that's exciting about it is it is multi-disciplinary. >> Tracy: Exactly. >> And so many of the people that we've talked to in data science have these very non-linear paths to get there, and so I think they bring such diversity of thought and backgrounds and experiences and thoughts and voices. That helps train the AI models with data that's more inclusive. >> Irene: Yes. >> Dropping down the volume on the bias that we know is there. To be successful, it has to. >> Definitely, I totally agree. >> What are some of the things, as we wrap up here, that you're looking forward to accomplishing as part of Marti Health? Like, maybe what's on the roadmap that you can share with us for Marti as it approaches the the second half of its first year? >> Yes, it's all about promoting health equity. It's all about, I mean, there's so much, well, I would start with, you know, part of the healthcare transformation is making sure that we are promoting care that's based on value and not volume, care that's based on good health outcomes, quality health outcomes, and not just on, you know, the quantity. And so Marti Health is trying to promote that value-based care. We are envisioning a world in which everyone can live their full life potential. Have the best health outcomes, and provide that patient-centered precision care. >> And we all want that. We all want that. We expect that precision and that personalized experience in our consumer lives, why not in healthcare? Well, thank you, Irene, for joining us on the program today. >> Thank you. >> Talking about what you're doing to really help drive the volume up on health equity, and raise awareness for the fact that there's a lot of inequities in there we have to fix. We have a long way to go. >> We have, yes. >> Lisa: But people like you are making an impact and we appreciate you joining theCUBE today and sharing what you're doing, thank you. >> Thank you. >> Thank you- >> Thank you for having me here. >> Oh, our pleasure. For our guest and Tracy Zhang, this is Lisa Martin from WIDS 2023, the eighth Annual Women in Data Science Conference brought to you by theCUBE. Stick around, our show wrap will be in just a minute. Thanks for watching. (light upbeat music)

Published Date : Mar 9 2023

SUMMARY :

we're bringing you another one here. Thank you so much for this opportunity. So you have an MD and This is a brand new startup. I did the MPH and my medical and researchers at the NIH, and you thought "There's and built, you know, a hospital. and now it's a 350 bed hospital. And so he really inspired, you I did see firsthand, you know, to like all the problems you just said? And I got the opportunity to go, you know, that we are building that you see every day? It's a startup that is that that's a population, you know, and when, you know, they care for the patients. the keynote this morning? how you walk in the community where you feel, all of the broad But the potential is massive. Yeah, and I always say we use data And if that's going to form the We have to be able to evaluate and the story that can be told from it. We wanted data, we wanted And so you are totally right. Is there any- And so this is where we are, you know, Absolutely, and and when you say AI, that healthcare has, you know, And I think AI can do That's a key word. It has to be And there needs to be a I mean, I think we all play a part, right? we have, you know, good the things that's exciting And so many of the that we know is there. and not just on, you know, the quantity. and that personalized experience and raise awareness for the fact and we appreciate you brought to you by theCUBE.

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
IrenePERSON

0.99+

MarylandLOCATION

0.99+

Tracy ZhangPERSON

0.99+

Lisa MartinPERSON

0.99+

GhanaLOCATION

0.99+

TracyPERSON

0.99+

Irene Dankwa-MullanPERSON

0.99+

LisaPERSON

0.99+

NIHORGANIZATION

0.99+

IBMORGANIZATION

0.99+

National Institute of HealthORGANIZATION

0.99+

eight yearsQUANTITY

0.99+

Yale School of Public HealthORGANIZATION

0.99+

20 bedQUANTITY

0.99+

Marti HealthORGANIZATION

0.99+

five yearsQUANTITY

0.99+

Watson HealthORGANIZATION

0.99+

pandemicEVENT

0.99+

U.S.LOCATION

0.99+

firstQUANTITY

0.98+

first yearQUANTITY

0.98+

oneQUANTITY

0.98+

todayDATE

0.98+

MartiORGANIZATION

0.98+

MartiPERSON

0.97+

eighth Annual Women in Data Science ConferenceEVENT

0.97+

second halfQUANTITY

0.96+

African AmericanOTHER

0.94+

theCUBEORGANIZATION

0.92+

Johns HopkinsORGANIZATION

0.92+

this morningDATE

0.91+

Stanford UniversityORGANIZATION

0.91+

350 bed hospitalQUANTITY

0.9+

WiDS 2023EVENT

0.88+

malariaOTHER

0.84+

AfricaLOCATION

0.83+

DartmouthORGANIZATION

0.82+

Women in Data Science 2023TITLE

0.82+

CovidPERSON

0.8+

Arrillaga Alumni CenterLOCATION

0.79+

every yearQUANTITY

0.75+

WIDSORGANIZATION

0.69+

Bethesda, MarylandLOCATION

0.69+

Dr.PERSON

0.63+

2023EVENT

0.57+

Kelly Hoang, Gilead | WiDS 2023


 

(upbeat music) >> Welcome back to The Cubes coverage of WIDS 2023 the eighth Annual Women in Data Science Conference which is held at Stanford University. I'm your host, Lisa Martin. I'm really excited to be having some great co-hosts today. I've got Hannah Freytag with me, who is a data journalism master student at Stanford. We have yet another inspiring woman in technology to bring to you today. Kelly Hoang joins us, data scientist at Gilead. It's so great to have you, Kelly. >> Hi, thank you for having me today. I'm super excited to be here and share my journey with you guys. >> Let's talk about that journey. You recently got your PhD in information sciences, congratulations. >> Thank you. Yes, I just graduated, I completed my PhD in information sciences from University of Illinois Urbana-Champaign. And right now I moved to Bay Area and started my career as a data scientist at Gilead. >> And you're in better climate. Well, we do get snow here. >> Kelly: That's true. >> We proved that the last... And data science can show us all the climate change that's going on here. >> That's true. That's the topic of the data fund this year, right? To understand the changes in the climate. >> Yeah. Talk a little bit about your background. You were mentioning before we went live that you come from a whole family of STEM students. So you had that kind of in your DNA. >> Well, I consider myself maybe I was a lucky case. I did grew up in a family in the STEM environment. My dad actually was a professor in computer science. So I remember when I was at a very young age, I already see like datas, all of these computer science concepts. So grew up to be a data scientist is always something like in my mind. >> You aspired to be. >> Yes. >> I love that. >> So I consider myself in a lucky place in that way. But also, like during this journey to become a data scientist you need to navigate yourself too, right? Like you have this roots, like this foundation but then you still need to kind of like figure out yourself what is it? Is it really the career that you want to pursue? But I'm happy that I'm end up here today and where I am right now. >> Oh, we're happy to have you. >> Yeah. So you' re with Gilead now after you're completing your PhD. And were you always interested in the intersection of data science and health, or is that something you explored throughout your studies? >> Oh, that's an excellent question. So I did have background in computer science but I only really get into biomedical domain when I did my PhD at school. So my research during my PhD was natural language processing, NLP and machine learning and their applications in biomedical domains. And then when I graduated, I got my first job in Gilead Science. Is super, super close and super relevant to what my research at school. And at Gilead, I am working in the advanced analytics department, and our focus is to bring artificial intelligence and machine learning into supporting clinical decision making. And really the ultimate goal is how to use AI to accelerate the precision medicine. So yes, it's something very like... I'm very lucky to get the first job that which is very close to my research at school. >> That's outstanding. You know, when we talk about AI, we can't not talk about ethics, bias. >> Kelly: Right. >> We know there's (crosstalk) Yes. >> Kelly: In healthcare. >> Exactly. Exactly. Equities in healthcare, equities in so many things. Talk a little bit about what excites you about AI, what you're doing at Gilead to really influence... I mean this, we're talking about something that's influencing life and death situations. >> Kelly: Right. >> How are you using AI in a way that is really maximizing the opportunities that AI can bring and maximizing the value in the data, but helping to dial down some of the challenges that come with AI? >> Yep. So as you may know already with the digitalization of medical records, this is nowaday, we have a tremendous opportunities to fulfill the dream of precision medicine. And what I mean by precision medicines, means now the treatments for people can be really tailored to individual patients depending on their own like characteristic or demographic or whatever. And nature language processing and machine learning, and AI in general really play a key role in that innovation, right? Because like there's a vast amount of information of patients and patient journeys or patient treatment is conducted and recorded in text. So that's why our group was established. Actually our department, advanced analytic department in Gilead is pretty new. We established our department last year. >> Oh wow. >> But really our mission is to bring AI into this field because we see the opportunity now. We have a vast amount of data about patient about their treatments, how we can mine these data how we can understand and tailor the treatment to individuals. And give everyone better care. >> I love that you brought up precision medicine. You know, I always think, if I kind of abstract everything, technology, data, connectivity, we have this expectation in our consumer lives. We can get anything we want. Not only can we get anything we want but we expect whoever we're engaging with, whether it's Amazon or Uber or Netflix to know enough about me to get me that precise next step. I don't think about precision medicine but you bring up such a great point. We expect these tailored experiences in our personal lives. Why not expect that in medicine as well? And have a tailored treatment plan based on whatever you have, based on data, your genetics, and being able to use NLP, machine learning and AI to drive that is really exciting. >> Yeah. You recap it very well, but then you also bring up a good point about the challenges to bring AI into this field right? Definitely this is an emerging field, but also very challenging because we talk about human health. We are doing the work that have direct impact to human health. So everything need to be... Whatever model, machine learning model that you are building, developing you need to be precise. It need to be evaluated properly before like using as a product, apply into the real practice. So it's not like recommendation systems for shopping or anything like that. We're talking about our actual health. So yes, it's challenging that way. >> Yeah. With that, you already answered one of the next questions I had because like medical data and health data is very sensitive. And how you at Gilead, you know, try to protect this data to protect like the human beings, you know, who are the data in the end. >> The security aspect is critical. You bring up a great point about sensitive data. We think of healthcare as sensitive data. Or PII if you're doing a bank transaction. We have to be so careful with that. Where is security, data security, in your everyday work practices within data science? Is it... I imagine it's a fundamental piece. >> Yes, for sure. We at Gilead, for sure, in data science organization we have like intensive trainings for employees about data privacy and security, how you use the data. But then also at the same time, when we work directly with dataset, it's not that we have like direct information about patient at like very granular level. Everything is need to be kind of like anonymized at some points to protect patient privacy. So we do have rules, policies to follow to put that in place in our organization. >> Very much needed. So some of the conversations we heard, were you able to hear the keynote this morning? >> Yes. I did. I attended. Like I listened to all of them. >> Isn't it fantastic? >> Yes, yes. Especially hearing these women from different backgrounds, at different level of their professional life, sharing their journeys. It's really inspiring. >> And Hannah, and I've been talking about, a lot of those journeys look like this. >> I know >> You just kind of go... It's very... Yours is linear, but you're kind of the exception. >> Yeah, this is why I consider my case as I was lucky to grow up in STEM environment. But then again, back to my point at the beginning, sometimes you need to navigate yourself too. Like I did mention about, I did my pa... Sorry, my bachelor degree in Vietnam, in STEM and in computer science. And that time, there's only five girls in a class of 100 students. So I was not the smartest person in the room. And I kept my minority in that areas, right? So at some point I asked myself like, "Huh, I don't know. Is this really my careers." It seems that others, like male people or students, they did better than me. But then you kind of like, I always have this passion of datas. So you just like navigate yourself, keep pushing yourself over those journey. And like being where I am right now. >> And look what you've accomplished. >> Thank you. >> Yeah. That's very inspiring. And yeah, you mentioned how you were in the classroom and you were only one of the few women in the room. And what inspired or motivated you to keep going, even though sometimes you were at these points where you're like, "Okay, is this the right thing?" "Is this the right thing for me?" What motivated you to keep going? >> Well, I think personally for me, as a data scientist or for woman working in data science in general, I always try to find a good story from data. Like it's not, when you have a data set, well it's important for you to come up with methodologies, what are you going to do with the dataset? But I think it's even more important to kind of like getting the context of the dataset. Like think about it like what is the story behind this dataset? What is the thing that you can get out of it and what is the meaning behind? How can we use it to help use it in a useful way. To have in some certain use case. So I always have that like curiosity and encouragement in myself. Like every time someone handed me a data set, I always think about that. So it's helped me to like build up this kind of like passion for me. And then yeah. And then become a data scientist. >> So you had that internal drive. I think it's in your DNA as well. When you were one of five. You were 5% women in your computer science undergrad in Vietnam. Yet as Hannah was asking you, you found a lot of motivation from within. You embrace that, which is so key. When we look at some of the statistics, speaking of data, of women in technical roles. We've seen it hover around 25% the last few years, probably five to 10. I was reading some data from anitab.org over the weekend, and it shows that it's now, in 2022, the number of women in technical roles rose slightly, but it rose, 27.6%. So we're seeing the needle move slowly. But one of the challenges that still remains is attrition. Women who are leaving the role. You've got your PhD. You have a 10 month old, you've got more than one child. What would you advise to women who might be at that crossroads of not knowing should I continue my career in climbing the ladder, or do I just go be with my family or do something else? What's your advice to them in terms of staying the path? >> I think it's really down to that you need to follow your passion. Like in any kind of job, not only like in data science right? If you want to be a baker, or you want to be a chef, or you want to be a software engineer. It's really like you need to ask yourself is it something that you're really passionate about? Because if you really passionate about something, regardless how difficult it is, like regardless like you have so many kids to take care of, you have the whole family to take care of. You have this and that. You still can find your time to spend on it. So it's really like let yourself drive your own passion. Drive the way where you leading to. I guess that's my advice. >> Kind of like following your own North Star, right? Is what you're suggesting. >> Yeah. >> What role have mentors played in your career path, to where you are now? Have you had mentors on the way or people who inspired you? >> Well, I did. I certainly met quite a lot of women who inspired me during my journey. But right now, at this moment, one person, particular person that I just popped into my mind is my current manager. She's also data scientist. She's originally from Caribbean and then came to the US, did her PhDs too, and now led a group, all women. So believe it or not, I am in a group of all women working in data science. So she's really like someone inspire me a lot, like someone I look up to in this career. >> I love that. You went from being one of five females in a class of 100, to now having a PhD in information sciences, and being on an all female data science team. That's pretty cool. >> It's great. Yeah, it's great. And then you see how fascinating that, how things shift right? And now today we are here in a conference that all are women in data science. >> Yeah. >> It's extraordinary. >> So this year we're fortunate to have WIDS coincide this year with the actual International Women's Day, March 8th which is so exciting. Which is always around this time of year, but it's great to have it on the day. The theme of this International Women's Day this year is embrace equity. When you think of that theme, and your career path, and what you're doing now, and who inspires you, how can companies like Gilead benefit from embracing equity? What are your thoughts on that as a theme? >> So I feel like I'm very lucky to get my first job at Gilead. Not only because the work that we are doing here very close to my research at school, but also because of the working environment at Gilead. Inclusion actually is one of the five core values of Gilead. >> Nice. >> So by that, we means we try to create and creating a working environment that all of the differences are valued. Like regardless your background, your gender. So at Gilead, we have women at Gilead which is a global network of female employees, that help us to strengthen our inclusion culture, and also to influence our voices into the company cultural company policy and practice. So yeah, I'm very lucky to work in the environment nowadays. >> It's impressive to not only hear that you're on an all female data science team, but what Gilead is doing and the actions they're taking. It's one thing, we've talked about this Hannah, for companies, and regardless of industry, to say we're going to have 50% women in our workforce by 2030, 2035, 2040. It's a whole other ballgame for companies like Gilead to actually be putting pen to paper. To actually be creating a strategy that they're executing on. That's awesome. And it must feel good to be a part of a company who's really adapting its culture to be more inclusive, because there's so much value that comes from inclusivity, thought diversity, that ultimately will help Gilead produce better products and services. >> Yeah. Yes. Yeah. Actually this here is the first year Gilead is a sponsor of the WIDS Conference. And we are so excited to establish this relationship, and looking forward to like having more collaboration with WIDS in the future. >> Excellent. Kelly we've had such a pleasure having you on the program. Thank you for sharing your linear path. You are definitely a unicorn. We appreciate your insights and your advice to those who might be navigating similar situations. Thank you for being on theCUBE today. >> Thank you so much for having me. >> Oh, it was our pleasure. For our guests, and Hannah Freytag this is Lisa Martin from theCUBE. Coming to you from WIDS 2023, the eighth annual conference. Stick around. Our final guest joins us in just a minute.

Published Date : Mar 8 2023

SUMMARY :

in technology to bring to you today. and share my journey with you guys. You recently got your PhD And right now I moved to Bay Area And you're in better climate. We proved that the last... That's the topic of the So you had that kind of in your DNA. in the STEM environment. that you want to pursue? or is that something you and our focus is to bring we can't not talk about ethics, bias. what excites you about AI, really tailored to individual patients to bring AI into this field I love that you brought about the challenges to bring And how you at Gilead, you know, We have to be so careful with that. Everything is need to be So some of the conversations we heard, Like I listened to all of them. at different level of And Hannah, and I've kind of the exception. So you just like navigate yourself, And yeah, you mentioned how So it's helped me to like build up So you had that internal drive. I think it's really down to that you Kind of like following and then came to the US, five females in a class of 100, And then you see how fascinating that, but it's great to have it on the day. but also because of the So at Gilead, we have women at Gilead And it must feel good to be a part and looking forward to like Thank you for sharing your linear path. Coming to you from WIDS 2023,

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
KellyPERSON

0.99+

Kelly HoangPERSON

0.99+

Hannah FreytagPERSON

0.99+

Lisa MartinPERSON

0.99+

HannahPERSON

0.99+

CaribbeanLOCATION

0.99+

AmazonORGANIZATION

0.99+

VietnamLOCATION

0.99+

GileadORGANIZATION

0.99+

2030DATE

0.99+

2035DATE

0.99+

2022DATE

0.99+

2040DATE

0.99+

Bay AreaLOCATION

0.99+

USLOCATION

0.99+

27.6%QUANTITY

0.99+

UberORGANIZATION

0.99+

50%QUANTITY

0.99+

NetflixORGANIZATION

0.99+

5%QUANTITY

0.99+

last yearDATE

0.99+

WIDSORGANIZATION

0.99+

fiveQUANTITY

0.99+

five girlsQUANTITY

0.99+

oneQUANTITY

0.99+

first jobQUANTITY

0.99+

todayDATE

0.99+

100 studentsQUANTITY

0.99+

March 8thDATE

0.99+

more than one childQUANTITY

0.99+

this yearDATE

0.99+

International Women's DayEVENT

0.98+

five coreQUANTITY

0.98+

Gilead ScienceORGANIZATION

0.98+

10QUANTITY

0.98+

one personQUANTITY

0.98+

eighth Annual Women in Data Science ConferenceEVENT

0.97+

five femalesQUANTITY

0.97+

University of Illinois Urbana-ChampaignORGANIZATION

0.97+

10 month oldQUANTITY

0.96+

North StarORGANIZATION

0.96+

theCUBEORGANIZATION

0.93+

first yearQUANTITY

0.93+

The CubesORGANIZATION

0.93+

around 25%QUANTITY

0.91+

one thingQUANTITY

0.89+

WIDS 2023EVENT

0.88+

WIDSEVENT

0.88+

this morningDATE

0.88+

anitab.orgOTHER

0.86+

GileadPERSON

0.86+

StanfordORGANIZATION

0.85+

100QUANTITY

0.79+

Stanford UniversityLOCATION

0.79+

eighth annual conferenceQUANTITY

0.78+

TheCUBE Insights | WiDS 2023


 

(energetic music) >> Everyone, welcome back to theCUBE's coverage of WiDS 2023. This is the eighth annual Women in Data Science Conference. As you know, WiDS is not just a conference or an event, it's a movement. This is going to include over 100,000 people in the next year WiDS 2023 in 200-plus countries. It is such a powerful movement. If you've had a chance to be part of the Livestream or even be here in person with us at Stanford University, you know what I'm talking about. This is Lisa Martin. I have had the pleasure all day of working with two fantastic graduate students in Stanford's Data Journalism Master's Program. Hannah Freitag has been here. Tracy Zhang, ladies, it's been such a pleasure working with you today. >> Same wise. >> I want to ask you both what are, as we wrap the day, I'm so inspired, I feel like I could go build an airplane. >> Exactly. >> Probably can't. But WiDS is just the inspiration that comes from this event. When you walk in the front door, you can feel it. >> Mm-hmm. >> Tracy, talk a little bit about what some of the things are that you heard today that really inspired you. >> I think one of the keyword that's like in my mind right now is like finding a mentor. >> Yeah. >> And I think, like if I leave this conference if I leave the talks, the conversations with one thing is that I'm very positive that if I want to switch, say someday, from Journalism to being a Data Analyst, to being like in Data Science, I'm sure that there are great role models for me to look up to, and I'm sure there are like mentors who can guide me through the way. So, like that, I feel reassured for some reason. >> It's a good feeling, isn't it? What do you, Hannah, what about you? What's your takeaway so far of the day? >> Yeah, one of my key takeaways is that anything's possible. >> Mm-hmm. >> So, if you have your vision, you have the role model, someone you look up to, and even if you have like a different background, not in Data Science, Data Engineering, or Computer Science but you're like, "Wow, this is really inspiring. I would love to do that." As long as you love it, you're passionate about it, and you are willing to, you know, take this path even though it won't be easy. >> Yeah. >> Then you can achieve it, and as you said, Tracy, it's important to have mentors on the way there. >> Exactly. >> But as long as you speak up, you know, you raise your voice, you ask questions, and you're curious, you can make it. >> Yeah. >> And I think that's one of my key takeaways, and I was just so inspiring to hear like all these women speaking on stage, and also here in our conversations and learning about their, you know, career path and what they learned on their way. >> Yeah, you bring up curiosity, and I think that is such an important skill. >> Mm-hmm. >> You know, you could think of Data Science and think about all the hard skills that you need. >> Mm, like coding. >> But as some of our guests said today, you don't have to be a statistician or an engineer, or a developer to get into this. Data Science applies to every facet of every part of the world. >> Mm-hmm. >> Finances, marketing, retail, manufacturing, healthcare, you name it, Data Science has the power and the potential to unlock massive achievements. >> Exactly. >> It's like we're scratching the surface. >> Yeah. >> But that curiosity, I think, is a great skill to bring to anything that you do. >> Mm-hmm. >> And I think we... For the female leaders that we're on stage, and that we had a chance to talk to on theCUBE today, I think they all probably had that I think as a common denominator. >> Exactly. >> That curious mindset, and also something that I think as hard is the courage to raise your hand. I like this, I'm interested in this. I don't see anybody that looks like me. >> But that doesn't mean I shouldn't do it. >> Exactly. >> Exactly, in addition to the curiosity that all the women, you know, bring to the table is that, in addition to that, being optimistic, and even though we don't see gender equality or like general equality in companies yet, we make progress and we're optimistic about it, and we're not like negative and complaining the whole time. But you know, this positive attitude towards a trend that is going in the right direction, and even though there's still a lot to be done- >> Exactly. >> We're moving it that way. >> Right. >> Being optimistic about this. >> Yeah, exactly, like even if it means that it's hard. Even if it means you need to be your own role model it's still like worth a try. And I think they, like all of the great women speakers, all the female leaders, they all have that in them, like they have the courage to like raise their hand and be like, "I want to do this, and I'm going to make it." And they're role models right now, so- >> Absolutely, they have drive. >> They do. >> Right. They have that ambition to take something that's challenging and complicated, and help abstract end users from that. Like we were talking to Intuit. I use Intuit in my small business for financial management, and she was talking about how they can from a machine learning standpoint, pull all this data off of documents that you upload and make that, abstract that, all that complexity from the end user, make something that's painful taxes. >> Mm-hmm. >> Maybe slightly less painful. It's still painful when you have to go, "Do I have to write you a check again?" >> Yeah. (laughs) >> Okay. >> But talking about just all the different applications of Data Science in the world, I found that to be very inspiring and really eye-opening. >> Definitely. >> I hadn't thought about, you know, we talk about climate change all the time, especially here in California, but I never thought about Data Science as a facilitator of the experts being able to make sense of what's going on historically and in real-time, or the application of Data Science in police violence. We see far too many cases of police violence on the news. It's an epidemic that's a horrible problem. Data Science can be applied to that to help us learn from that, and hopefully, start moving the needle in the right direction. >> Absolutely. >> Exactly. >> And especially like one sentence from Guitry from the very beginnings I still have in my mind is then when she said that arguments, no, that data beats arguments. >> Yes. >> In a conversation that if you be like, okay, I have this data set and it can actually show you this or that, it's much more powerful than just like being, okay, this is my position or opinion on this. And I think in a world where increasing like misinformation, and sometimes, censorship as we heard in one of the talks, it's so important to have like data, reliable data, but also acknowledge, and we talked about it with one of our interviewees that there's spices in data and we also need to be aware of this, and how to, you know, move this forward and use Data Science for social good. >> Mm-hmm. >> Yeah, for social good. >> Yeah, definitely, I think they like data, and the question about, or like the problem-solving part about like the social issues, or like some just questions, they definitely go hand-in-hand. Like either of them standing alone won't be anything that's going to be having an impact, but combining them together, you have a data set that illustrate a point or like solves the problem. I think, yeah, that's definitely like where Data Set Science is headed to, and I'm glad to see all these great women like making their impact and combining those two aspects together. >> It was interesting in the keynote this morning. We were all there when Margot Gerritsen who's one of the founders of WiDS, and Margot's been on the program before and she's a huge supporter of what we do and vice versa. She asked the non-women in the room, "Those who don't identify as women, stand up," and there was a handful of men, and she said, "That's what it's like to be a female in technology." >> Oh, my God. >> And I thought that vision give me goosebumps. >> Powerful. (laughs) >> Very powerful. But she's right, and one of the things I think that thematically another common denominator that I think we heard, I want to get your opinions as well from our conversations today, is the importance of community. >> Mm-hmm. >> You know, I was mentioning this stuff from AnitaB.org that showed that in 2022, the percentage of females and technical roles is 27.6%. It's a little bit of an increase. It's been hovering around 25% for a while. But one of the things that's still a problem is attrition. It doubled last year. >> Right. >> And I was asking some of the guests, and we've all done that today, "How would you advise companies to start moving the needle down on attrition?" >> Mm-hmm. >> And I think the common theme was network, community. >> Exactly. >> It takes a village like this. >> Mm-hmm. >> So you can see what you can be to help start moving that needle and that's, I think, what underscores the value of what WiDS delivers, and what we're able to showcase on theCUBE. >> Yeah, absolutely. >> I think it's very important to like if you're like a woman in tech to be able to know that there's someone for you, that there's a whole community you can rely on, and that like you are, you have the same mindset, you're working towards the same goal. And it's just reassuring and like it feels very nice and warm to have all these women for you. >> Lisa: It's definitely a warm fuzzy, isn't it? >> Yeah, and both the community within the workplace but also outside, like a network of family and friends who support you to- >> Yes. >> To pursue your career goals. I think that was also a common theme we heard that it's, yeah, necessary to both have, you know your community within your company or organization you're working but also outside. >> Definitely, I think that's also like how, why, the reason why we feel like this in like at WiDS, like I think we all feel very positive right now. So, yeah, I think that's like the power of the connection and the community, yeah. >> And the nice thing is this is like I said, WiDS is a movement. >> Yes. >> This is global. >> Mm-hmm. >> We've had some WiDS ambassadors on the program who started WiDS and Tel Aviv, for example, in their small communities. Or in Singapore and Mumbai that are bringing it here and becoming more of a visible part of the community. >> Tracy: Right. >> I loved seeing all the young faces when we walked in the keynote this morning. You know, we come here from a journalistic perspective. You guys are Journalism students. But seeing all the potential in the faces in that room just seeing, and hearing stories, and starting to make tangible connections between Facebook and data, and the end user and the perspectives, and the privacy and the responsibility of AI is all... They're all positive messages that need to be reinforced, and we need to have more platforms like this to be able to not just raise awareness, but sustain it. >> Exactly. >> Right. It's about the long-term, it's about how do we dial down that attrition, what can we do? What can we do? How can we help? >> Mm-hmm. >> Both awareness, but also giving women like a place where they can connect, you know, also outside of conferences. Okay, how do we make this like a long-term thing? So, I think WiDS is a great way to, you know, encourage this connectivity and these women teaming up. >> Yeah, (chuckles) girls help girls. >> Yeah. (laughs) >> It's true. There's a lot of organizations out there, girls who Code, Girls Inc., et cetera, that are all aimed at helping women kind of find their, I think, find their voice. >> Exactly. >> And find that curiosity. >> Yeah. Unlock that somewhere back there. Get some courage- >> Mm-hmm. >> To raise your hand and say, "I think I want to do this," or "I have a question. You explained something and I didn't understand it." Like, that's the advice I would always give to my younger self is never be afraid to raise your hand in a meeting. >> Mm-hmm. >> I guarantee you half the people weren't listening or, and the other half may not have understood what was being talked about. >> Exactly. >> So, raise your hand, there goes Margot Gerritsen, the founder of WiDS, hey, Margot. >> Hi. >> Keep alumni as you know, raise your hand, ask the question, there's no question that's stupid. >> Mm-hmm. >> And I promise you, if you just take that chance once it will open up so many doors, you won't even know which door to go in because there's so many that are opening. >> And if you have a question, there's at least one more person in the room who has the exact same question. >> Exact same question. >> Yeah, we'll definitely keep that in mind as students- >> Well, I'm curious how Data Journalism, what you heard today, Tracy, we'll start with you, and then, Hannah, to you. >> Mm-hmm. How has it influenced how you approach data-driven, and storytelling? Has it inspired you? I imagine it has, or has it given you any new ideas for, as you round out your Master's Program in the next few months? >> I think like one keyword that I found really helpful from like all the conversations today, was problem-solving. >> Yeah. >> Because I think, like we talked a lot about in our program about how to put a face on data sets. How to put a face, put a name on a story that's like coming from like big data, a lot of numbers but you need to like narrow it down to like one person or one anecdote that represents a bigger problem. And I think essentially that's problem-solving. That's like there is a community, there is like say maybe even just one person who has, well, some problem about something, and then we're using data. We're, by giving them a voice, by portraying them in news and like representing them in the media, we're solving this problem somehow. We're at least trying to solve this problem, trying to make some impact. And I think that's like what Data Science is about, is problem-solving, and, yeah, I think I heard a lot from today's conversation, also today's speakers. So, yeah, I think that's like something we should also think about as Journalists when we do pitches or like what kind of problem are we solving? >> I love that. >> Or like kind of what community are we trying to make an impact in? >> Yes. >> Absolutely. Yeah, I think one of the main learnings for me that I want to apply like to my career in Data Journalism is that I don't shy away from complexity because like Data Science is oftentimes very complex. >> Complex. >> And also data, you're using for your stories is complex. >> Mm-hmm. >> So, how can we, on the one hand, reduce complexity in a way that we make it accessible for broader audience? 'Cause, we don't want to be this like tech bubble talking in data jargon, we want to, you know, make it accessible for a broader audience. >> Yeah. >> I think that's like my purpose as a Data Journalist. But at the same time, don't reduce complexity when it's needed, you know, and be open to dive into new topics, and data sets and circling back to this of like raising your hand and asking questions if you don't understand like a certain part. >> Yeah. >> So, that's definitely a main learning from this conference. >> Definitely. >> That like, people are willing to talk to you and explain complex topics, and this will definitely facilitate your work as a Data Journalist. >> Mm-hmm. >> So, that inspired me. >> Well, I can't wait to see where you guys go from here. I've loved co-hosting with you today, thank you. >> Thank you. >> For joining me at our conference. >> Wasn't it fun? >> Thank you. >> It's a great event. It's, we, I think we've all been very inspired and I'm going to leave here probably floating above the ground a few inches, high on the inspiration of what this community can deliver, isn't that great? >> It feels great, I don't know, I just feel great. >> Me too. (laughs) >> So much good energy, positive energy, we love it. >> Yeah, so we want to thank all the organizers of WiDS, Judy Logan, Margot Gerritsen in particular. We also want to thank John Furrier who is here. And if you know Johnny, know he gets FOMO when he is not hosting. But John and Dave Vellante are such great supporters of women in technology, women in technical roles. We wouldn't be here without them. So, shout out to my bosses. Thank you for giving me the keys to theCube at this event. I know it's painful sometimes, but we hope that we brought you great stories all day. We hope we inspired you with the females and the one male that we had on the program today in terms of raise your hand, ask a question, be curious, don't be afraid to pursue what you're interested in. That's my soapbox moment for now. So, for my co-host, I'm Lisa Martin, we want to thank you so much for watching our program today. You can watch all of this on-demand on thecube.net. You'll find write-ups on siliconeangle.com, and, of course, YouTube. Thanks, everyone, stay safe and we'll see you next time. (energetic music)

Published Date : Mar 8 2023

SUMMARY :

I have had the pleasure all day of working I want to ask you both But WiDS is just the inspiration that you heard today I think one of the keyword if I leave the talks, is that anything's possible. and even if you have like mentors on the way there. you know, you raise your And I think that's one Yeah, you bring up curiosity, the hard skills that you need. of the world. and the potential to unlock bring to anything that you do. and that we had a chance to I don't see anybody that looks like me. But that doesn't all the women, you know, of the great women speakers, documents that you upload "Do I have to write you a check again?" I found that to be very of the experts being able to make sense from the very beginnings and how to, you know, move this and the question about, or of the founders of WiDS, and And I thought (laughs) of the things I think But one of the things that's And I think the common like this. So you can see what you and that like you are, to both have, you know and the community, yeah. And the nice thing and becoming more of a and the privacy and the It's about the long-term, great way to, you know, et cetera, that are all aimed Unlock that somewhere back there. Like, that's the advice and the other half may not have understood the founder of WiDS, hey, Margot. ask the question, there's if you just take that And if you have a question, and then, Hannah, to you. as you round out your Master's Program from like all the conversations of numbers but you need that I want to apply like to And also data, you're using you know, make it accessible But at the same time, a main learning from this conference. people are willing to talk to you with you today, thank you. at our conference. and I'm going to leave know, I just feel great. (laughs) positive energy, we love it. that we brought you great stories all day.

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
JohnPERSON

0.99+

JohnnyPERSON

0.99+

Lisa MartinPERSON

0.99+

Lisa MartinPERSON

0.99+

Hannah FreitagPERSON

0.99+

MargotPERSON

0.99+

Tracy ZhangPERSON

0.99+

Dave VellantePERSON

0.99+

LisaPERSON

0.99+

Margot GerritsenPERSON

0.99+

SingaporeLOCATION

0.99+

CaliforniaLOCATION

0.99+

John FurrierPERSON

0.99+

TracyPERSON

0.99+

HannahPERSON

0.99+

Judy LoganPERSON

0.99+

27.6%QUANTITY

0.99+

Margot GerritsenPERSON

0.99+

2022DATE

0.99+

CodeORGANIZATION

0.99+

MumbaiLOCATION

0.99+

last yearDATE

0.99+

FacebookORGANIZATION

0.99+

todayDATE

0.99+

siliconeangle.comOTHER

0.99+

WiDSORGANIZATION

0.99+

two aspectsQUANTITY

0.99+

GuitryPERSON

0.98+

bothQUANTITY

0.98+

WiDSEVENT

0.98+

oneQUANTITY

0.98+

thecube.netOTHER

0.98+

BothQUANTITY

0.98+

over 100,000 peopleQUANTITY

0.98+

WiDS 2023EVENT

0.98+

one keywordQUANTITY

0.98+

next yearDATE

0.98+

200-plus countriesQUANTITY

0.98+

one sentenceQUANTITY

0.98+

IntuitORGANIZATION

0.97+

Girls Inc.ORGANIZATION

0.97+

YouTubeORGANIZATION

0.96+

one personQUANTITY

0.95+

two fantastic graduate studentsQUANTITY

0.95+

Stanford UniversityORGANIZATION

0.94+

Women in Data Science ConferenceEVENT

0.94+

around 25%QUANTITY

0.93+

StanfordORGANIZATION

0.93+

this morningDATE

0.92+

theCUBEORGANIZATION

0.88+

half the peopleQUANTITY

0.87+

Data Journalism Master's ProgramTITLE

0.86+

one thingQUANTITY

0.85+

eighth annualQUANTITY

0.83+

at least one more personQUANTITY

0.8+

next few monthsDATE

0.78+

halfQUANTITY

0.74+

one anecdoteQUANTITY

0.73+

AnitaB.orgOTHER

0.71+

key takeawaysQUANTITY

0.71+

TheCUBEORGANIZATION

0.71+

Gabriela de Queiroz, Microsoft | WiDS 2023


 

(upbeat music) >> Welcome back to theCUBE's coverage of Women in Data Science 2023 live from Stanford University. This is Lisa Martin. My co-host is Tracy Yuan. We're excited to be having great conversations all day but you know, 'cause you've been watching. We've been interviewing some very inspiring women and some men as well, talking about all of the amazing applications of data science. You're not going to want to miss this next conversation. Our guest is Gabriela de Queiroz, Principal Cloud Advocate Manager of Microsoft. Welcome, Gabriela. We're excited to have you. >> Thank you very much. I'm so excited to be talking to you. >> Yeah, you're on theCUBE. >> Yeah, finally. (Lisa laughing) Like a dream come true. (laughs) >> I know and we love that. We're so thrilled to have you. So you have a ton of experience in the data space. I was doing some research on you. You've worked in software, financial advertisement, health. Talk to us a little bit about you. What's your background in? >> So I was trained in statistics. So I'm a statistician and then I worked in epidemiology. I worked with air pollution and public health. So I was a researcher before moving into the industry. So as I was talking today, the weekly paths, it's exactly who I am. I went back and forth and back and forth and stopped and tried something else until I figured out that I want to do data science and that I want to do different things because with data science we can... The beauty of data science is that you can move across domains. So I worked in healthcare, financial, and then different technology companies. >> Well the nice thing, one of the exciting things that data science, that I geek out about and Tracy knows 'cause we've been talking about this all day, it's just all the different, to your point, diverse, pun intended, applications of data science. You know, this morning we were talking about, we had the VP of data science from Meta as a keynote. She came to theCUBE talking and really kind of explaining from a content perspective, from a monetization perspective, and of course so many people in the world are users of Facebook. It makes it tangible. But we also heard today conversations about the applications of data science in police violence, in climate change. We're in California, we're expecting a massive rainstorm and we don't know what to do when it rains or snows. But climate change is real. Everyone's talking about it, and there's data science at its foundation. That's one of the things that I love. But you also have a lot of experience building diverse teams. Talk a little bit about that. You've created some very sophisticated data science solutions. Talk about your recommendation to others to build diverse teams. What's in it for them? And maybe share some data science project or two that you really found inspirational. >> Yeah, absolutely. So I do love building teams. Every time I'm given the task of building teams, I feel the luckiest person in the world because you have the option to pick like different backgrounds and all the diverse set of like people that you can find. I don't think it's easy, like people say, yeah, it's very hard. You have to be intentional. You have to go from the very first part when you are writing the job description through the interview process. So you have to be very intentional in every step. And you have to think through when you are doing that. And I love, like my last team, we had like 10 people and we were so diverse. Like just talking about languages. We had like 15 languages inside a team. So how beautiful it is. Like all different backgrounds, like myself as a statistician, but we had people from engineering background, biology, languages, and so on. So it's, yeah, like every time thinking about building a team, if you wanted your team to be diverse, you need to be intentional. >> I'm so glad you brought up that intention point because that is the fundamental requirement really is to build it with intention. >> Exactly, and I love to hear like how there's different languages. So like I'm assuming, or like different backgrounds, I'm assuming everybody just zig zags their way into the team and now you're all women in data science and I think that's so precious. >> Exactly. And not only woman, right. >> Tracy: Not only woman, you're right. >> The team was diverse not only in terms of like gender, but like background, ethnicity, and spoken languages, and language that they use to program and backgrounds. Like as I mentioned, not everybody did the statistics in school or computer science. And it was like one of my best teams was when we had this combination also like things that I'm good at the other person is not as good and we have this knowledge sharing all the time. Every day I would feel like I'm learning something. In a small talk or if I was reviewing something, there was always something new because of like the richness of the diverse set of people that were in your team. >> Well what you've done is so impressive, because not only have you been intentional with it, but you sound like the hallmark of a great leader of someone who hires and builds teams to fill gaps. They don't have to know less than I do for me to be the leader. They have to have different skills, different areas of expertise. That is really, honestly Gabriela, that's the hallmark of a great leader. And that's not easy to come by. So tell me, who were some of your mentors and sponsors along the way that maybe influenced you in that direction? Or is that just who you are? >> That's a great question. And I joke that I want to be the role model that I never had, right. So growing up, I didn't have anyone that I could see other than my mom probably or my sister. But there was no one that I could see, I want to become that person one day. And once I was tracing my path, I started to see people looking at me and like, you inspire me so much, and I'm like, oh wow, this is amazing and I want to do do this over and over and over again. So I want to be that person to inspire others. And no matter, like I'll be like a VP, CEO, whoever, you know, I want to be, I want to keep inspiring people because that's so valuable. >> Lisa: Oh, that's huge. >> And I feel like when we grow professionally and then go to the next level, we sometimes we lose that, you know, thing that's essential. And I think also like, it's part of who I am as I was building and all my experiences as I was going through, I became what I mentioned is unique person that I think we all are unique somehow. >> You're a rockstar. Isn't she a rockstar? >> You dropping quotes out. >> I'm loving this. I'm like, I've inspired Gabriela. (Gabriela laughing) >> Oh my God. But yeah, 'cause we were asking our other guests about the same question, like, who are your role models? And then we're talking about how like it's very important for women to see that there is a representation, that there is someone they look up to and they want to be. And so that like, it motivates them to stay in this field and to start in this field to begin with. So yeah, I think like you are definitely filling a void and for all these women who dream to be in data science. And I think that's just amazing. >> And you're a founder too. In 2012, you founded R Ladies. Talk a little bit about that. This is present in more than 200 cities in 55 plus countries. Talk about R Ladies and maybe the catalyst to launch it. >> Yes, so you always start, so I'm from Brazil, I always talk about this because it's such, again, I grew up over there. So I was there my whole life and then I moved to here, Silicon Valley. And when I moved to San Francisco, like the doors opened. So many things happening in the city. That was back in 2012. Data science was exploding. And I found out something about Meetup.com, it's a website that you can join and go in all these events. And I was going to this event and I joke that it was kind of like going to the Disneyland, where you don't know if I should go that direction or the other direction. >> Yeah, yeah. >> And I was like, should I go and learn about data visualization? Should I go and learn about SQL or should I go and learn about Hadoop, right? So I would go every day to those meetups. And I was a student back then, so you know, the budget was very restricted as a student. So we don't have much to spend. And then they would serve dinner and you would learn for free. And then I got to a point where I was like, hey, they are doing all of this as a volunteer. Like they are running this meetup and events for free. And I felt like it's a cycle. I need to do something, right. I'm taking all this in. I'm having this huge opportunity to be here. I want to give back. So that's what how everything started. I was like, no, I have to think about something. I need to think about something that I can give back. And I was using R back then and I'm like how about I do something with R. I love R, I'm so passionate about R, what about if I create a community around R but not a regular community, because by going to this events, I felt that as a Latina and as a woman, I was always in the corner and I was not being able to participate and to, you know, be myself and to network and ask questions. I would be in the corner. So I said to myself, what about if I do something where everybody feel included, where everybody can participate, can share, can ask questions without judgment? So that's how R ladies all came together. >> That's awesome. >> Talk about intentions, like you have to, you had that go in mind, but yeah, I wanted to dive a little bit into R. So could you please talk more about where did the passion for R come from, and like how did the special connection between you and R the language, like born, how did that come from? >> It was not a love at first sight. >> No. >> Not at all. Not at all. Because that was back in Brazil. So all the documentation were in English, all the tutorials, only two. We had like very few tutorials. It was not like nowadays that we have so many tutorials and courses. There were like two tutorials, other documentation in English. So it's was hard for me like as someone that didn't know much English to go through the language and then to learn to program was not easy task. But then as I was going through the language and learning and reading books and finding the people behind the language, I don't know how I felt in love. And then when I came to to San Francisco, I saw some of like the main contributors who are speaking in person and I'm like, wow, they are like humans. I don't know, it was like, I have no idea why I had this love. But I think the the people and then the community was the thing that kept me with the R language. >> Yeah, the community factors is so important. And it's so, at WIDS it's so palpable. I mean I literally walk in the door, every WIDS I've done, I think I've been doing them for theCUBE since 2017. theCUBE has been here since the beginning in 2015 with our co-founders. But you walk in, you get this sense of belonging. And this sense of I can do anything, why not? Why not me? Look at her up there, and now look at you speaking in the technical talk today on theCUBE. So inspiring. One of the things that I always think is you can't be what you can't see. We need to be able to see more people that look like you and sound like you and like me and like you as well. And WIDS gives us that opportunity, which is fantastic, but it's also helping to move the needle, really. And I was looking at some of the Anitab.org stats just yesterday about 2022. And they're showing, you know, the percentage of females in technical roles has been hovering around 25% for a while. It's a little higher now. I think it's 27.6 according to any to Anitab. We're seeing more women hired in roles. But what are the challenges, and I would love to get your advice on this, for those that might be in this situation is attrition, women who are leaving roles. What would your advice be to a woman who might be trying to navigate family and work and career ladder to stay in that role and keep pushing forward? >> I'll go back to the community. If you don't have a community around you, it's so hard to navigate. >> That's a great point. >> You are lonely. There is no one that you can bounce ideas off, that you can share what you are feeling or like that you can learn as well. So sometimes you feel like you are the only person that is going through that problem or like, you maybe have a family or you are planning to have a family and you have to make a decision. But you've never seen anyone going through this. So when you have a community, you see people like you, right. So that's where we were saying about having different people and people like you so they can share as well. And you feel like, oh yeah, so they went through this, they succeed. I can also go through this and succeed. So I think the attrition problem is still big problem. And I'm sure will be worse now with everything that is happening in Tech with layoffs. >> Yes and the great resignation. >> Yeah. >> We are going back, you know, a few steps, like a lot of like advancements that we did. I feel like we are going back unfortunately, but I always tell this, make sure that you have a community. Make sure that you have a mentor. Make sure that you have someone or some people, not only one mentor, different mentors, that can support you through this trajectory. Because it's not easy. But there are a lot of us out there. >> There really are. And that's a great point. I love everything about the community. It's all about that network effect and feeling like you belong- >> That's all WIDS is about. >> Yeah. >> Yes. Absolutely. >> Like coming over here, it's like seeing the old friends again. It's like I'm so glad that I'm coming because I'm all my old friends that I only see like maybe once a year. >> Tracy: Reunion. >> Yeah, exactly. And I feel like that our tank get, you know- >> Lisa: Replenished. >> Exactly. For the rest of the year. >> Yes. >> Oh, that's precious. >> I love that. >> I agree with that. I think one of the things that when I say, you know, you can't see, I think, well, how many females in technology would I be able to recognize? And of course you can be female technology working in the healthcare sector or working in finance or manufacturing, but, you know, we need to be able to have more that we can see and identify. And one of the things that I recently found out, I was telling Tracy this earlier that I geeked out about was finding out that the CTO of Open AI, ChatGPT, is a female. I'm like, (gasps) why aren't we talking about this more? She was profiled on Fast Company. I've seen a few pieces on her, Mira Murati. But we're hearing so much about ChatJTP being... ChatGPT, I always get that wrong, about being like, likening it to the launch of the iPhone, which revolutionized mobile and connectivity. And here we have a female in the technical role. Let's put her on a pedestal because that is hugely inspiring. >> Exactly, like let's bring everybody to the front. >> Yes. >> Right. >> And let's have them talk to us because like, you didn't know. I didn't know probably about this, right. You didn't know. Like, we don't know about this. It's kind of like we are hidden. We need to give them the spotlight. Every woman to give the spotlight, so they can keep aspiring the new generation. >> Or Susan Wojcicki who ran, how long does she run YouTube? All the YouTube influencers that probably have no idea who are influential for whatever they're doing on YouTube in different social platforms that don't realize, do you realize there was a female behind the helm that for a long time that turned it into what it is today? That's outstanding. Why aren't we talking about this more? >> How about Megan Smith, was the first CTO on the Obama administration. >> That's right. I knew it had to do with Obama. Couldn't remember. Yes. Let's let's find more pedestals. But organizations like WIDS, your involvement as a speaker, showing more people you can be this because you can see it, >> Yeah, exactly. is the right direction that will help hopefully bring us back to some of the pre-pandemic levels, and keep moving forward because there's so much potential with data science that can impact everyone's lives. I always think, you know, we have this expectation that we have our mobile phone and we can get whatever we want wherever we are in the world and whatever time of day it is. And that's all data driven. The regular average person that's not in tech thinks about data as a, well I'm paying for it. What's all these data charges? But it's powering the world. It's powering those experiences that we all want as consumers or in our business lives or we expect to be able to do a transaction, whether it's something in a CRM system or an Uber transaction like that, and have the app respond, maybe even know me a little bit better than I know myself. And that's all data. So I think we're just at the precipice of the massive impact that data science will make in our lives. And luckily we have leaders like you who can help navigate us along this path. >> Thank you. >> What advice for, last question for you is advice for those in the audience who might be nervous or maybe lack a little bit of confidence to go I really like data science, or I really like engineering, but I don't see a lot of me out there. What would you say to them? >> Especially for people who are from like a non-linear track where like going onto that track. >> Yeah, I would say keep going. Keep going. I don't think it's easy. It's not easy. But keep going because the more you go the more, again, you advance and there are opportunities out there. Sometimes it takes a little bit, but just keep going. Keep going and following your dreams, that you get there, right. So again, data science, such a broad field that doesn't require you to come from a specific background. And I think the beauty of data science exactly is this is like the combination, the most successful data science teams are the teams that have all these different backgrounds. So if you think that we as data scientists, we started programming when we were nine, that's not true, right. You can be 30, 40, shifting careers, starting to program right now. It doesn't matter. Like you get there no matter how old you are. And no matter what's your background. >> There's no limit. >> There was no limits. >> I love that, Gabriela, >> Thank so much. for inspiring. I know you inspired me. I'm pretty sure you probably inspired Tracy with your story. And sometimes like what you just said, you have to be your own mentor and that's okay. Because eventually you're going to turn into a mentor for many, many others and sounds like you're already paving that path and we so appreciate it. You are now officially a CUBE alumni. >> Yes. Thank you. >> Yay. We've loved having you. Thank you so much for your time. >> Thank you. Thank you. >> For our guest and for Tracy's Yuan, this is Lisa Martin. We are live at WIDS 23, the eighth annual Women in Data Science Conference at Stanford. Stick around. Our next guest joins us in just a few minutes. (upbeat music)

Published Date : Mar 8 2023

SUMMARY :

but you know, 'cause you've been watching. I'm so excited to be talking to you. Like a dream come true. So you have a ton of is that you can move across domains. But you also have a lot of like people that you can find. because that is the Exactly, and I love to hear And not only woman, right. that I'm good at the other Or is that just who you are? And I joke that I want And I feel like when You're a rockstar. I'm loving this. So yeah, I think like you the catalyst to launch it. And I was going to this event And I was like, and like how did the special I saw some of like the main more people that look like you If you don't have a community around you, There is no one that you Make sure that you have a mentor. and feeling like you belong- it's like seeing the old friends again. And I feel like that For the rest of the year. And of course you can be everybody to the front. you didn't know. do you realize there was on the Obama administration. because you can see it, I always think, you know, What would you say to them? are from like a non-linear track that doesn't require you to I know you inspired me. you so much for your time. Thank you. the eighth annual Women

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
Tracy YuanPERSON

0.99+

Megan SmithPERSON

0.99+

Gabriela de QueirozPERSON

0.99+

Susan WojcickiPERSON

0.99+

GabrielaPERSON

0.99+

Lisa MartinPERSON

0.99+

BrazilLOCATION

0.99+

2015DATE

0.99+

2012DATE

0.99+

San FranciscoLOCATION

0.99+

San FranciscoLOCATION

0.99+

TracyPERSON

0.99+

ObamaPERSON

0.99+

LisaPERSON

0.99+

Mira MuratiPERSON

0.99+

MicrosoftORGANIZATION

0.99+

CaliforniaLOCATION

0.99+

Silicon ValleyLOCATION

0.99+

iPhoneCOMMERCIAL_ITEM

0.99+

UberORGANIZATION

0.99+

27.6QUANTITY

0.99+

twoQUANTITY

0.99+

30QUANTITY

0.99+

40QUANTITY

0.99+

15 languagesQUANTITY

0.99+

R LadiesORGANIZATION

0.99+

two tutorialsQUANTITY

0.99+

AnitabORGANIZATION

0.99+

10 peopleQUANTITY

0.99+

oneQUANTITY

0.99+

YouTubeORGANIZATION

0.99+

todayDATE

0.99+

55 plus countriesQUANTITY

0.99+

first partQUANTITY

0.99+

more than 200 citiesQUANTITY

0.99+

firstQUANTITY

0.98+

nineQUANTITY

0.98+

SQLTITLE

0.98+

theCUBEORGANIZATION

0.98+

WIDS 23EVENT

0.98+

Stanford UniversityORGANIZATION

0.98+

2017DATE

0.98+

CUBEORGANIZATION

0.97+

StanfordLOCATION

0.97+

Women in Data ScienceTITLE

0.97+

around 25%QUANTITY

0.96+

DisneylandLOCATION

0.96+

EnglishOTHER

0.96+

one mentorQUANTITY

0.96+

Women in Data Science ConferenceEVENT

0.96+

once a yearQUANTITY

0.95+

WIDSORGANIZATION

0.92+

this morningDATE

0.91+

Meetup.comORGANIZATION

0.91+

FacebookORGANIZATION

0.9+

HadoopTITLE

0.89+

WiDS 2023EVENT

0.88+

Anitab.orgORGANIZATION

0.87+

ChatJTPTITLE

0.86+

OneQUANTITY

0.86+

one dayQUANTITY

0.85+

ChatGPTTITLE

0.84+

pandemicEVENT

0.81+

Fast CompanyORGANIZATION

0.78+

CTOPERSON

0.76+

OpenORGANIZATION

0.76+

Shir Meir Lador, Intuit | WiDS 2023


 

(gentle upbeat music) >> Hey, friends of theCUBE. It's Lisa Martin live at Stanford University covering the Eighth Annual Women In Data Science. But you've been a Cube fan for a long time. So you know that we've been here since the beginning of WiDS, which is 2015. We always loved to come and cover this event. We learned great things about data science, about women leaders, underrepresented minorities. And this year we have a special component. We've got two grad students from Stanford's Master's program and Data Journalism joining. One of my them is here with me, Hannah Freitag, my co-host. Great to have you. And we are pleased to welcome from Intuit for the first time, Shir Meir Lador Group Manager at Data Science. Shir, it's great to have you. Thank you for joining us. >> Thank you for having me. >> And I was just secrets girl talking with my boss of theCUBE who informed me that you're in great company. Intuit's Chief Technology Officer, Marianna Tessel is an alumni of theCUBE. She was on at our Supercloud event in January. So welcome back into it. >> Thank you very much. We're happy to be with you. >> Tell us a little bit about what you're doing. You're a data science group manager as I mentioned, but also you've had you've done some cool things I want to share with the audience. You're the co-founder of the PyData Tel Aviv Meetups the co-host of the unsupervised podcast about data science in Israel. You give talks, about machine learning, about data science. Tell us a little bit about your background. Were you always interested in STEM studies from the time you were small? >> So I was always interested in mathematics when I was small, I went to this special program for youth going to university. So I did my test in mathematics earlier and studied in university some courses. And that's when I understood I want to do something in that field. And then when I got to go to university, I went to electrical engineering when I found out about algorithms and how interested it is to be able to find solutions to problems, to difficult problems with math. And this is how I found my way into machine learning. >> Very cool. There's so much, we love talking about machine learning and AI on theCUBE. There's so much potential. Of course, we have to have data. One of the things that I love about WiDS and Hannah and I and our co-host Tracy, have been talking about this all day is the impact of data in everyone's life. If you break it down, I was at Mobile World Congress last week, all about connectivity telecom, and of course we have these expectation that we're going to be connected 24/7 from wherever we are in the world and we can do whatever we want. I can do an Uber transaction, I can watch Netflix, I can do a bank transaction. It all is powered by data. And data science is, some of the great applications of it is what it's being applied to. Things like climate change or police violence or health inequities. Talk about some of the data science projects that you're working on at Intuit. I'm an intuit user myself, but talk to me about some of those things. Give the audience really a feel for what you're doing. >> So if you are a Intuit product user, you probably use TurboTax. >> I do >> In the past. So for those who are not familiar, TurboTax help customers submit their taxes. Basically my group is in charge of getting all the information automatically from your documents, the documents that you upload to TurboTax. We extract that information to accelerate your tax submission to make it less work for our customers. So- >> Thank you. >> Yeah, and this is why I'm so proud to be working at this team because our focus is really to help our customers to simplify all the you know, financial heavy lifting with taxes and also with small businesses. We also do a lot of work in extracting information from small business documents like bill, receipts, different bank statements. Yeah, so this is really exciting for me, the opportunity to work to apply data science and machine learning to solution that actually help people. Yeah >> Yeah, in the past years there have been more and more digital products emerging that needs some sort of data security. And how did your team, or has your team developed in the past years with more and more products or companies offering digital services? >> Yeah, so can you clarify the question again? Sorry. >> Yeah, have you seen that you have more customers? Like has your team expanded in the past years with more digital companies starting that need kind of data security? >> Well, definitely. I think, you know, since I joined Intuit, I joined like five and a half years ago back when I was in Tel Aviv. I recently moved to the Bay Area. So when I joined, there were like a dozens of data scientists and machine learning engineers on Intuit. And now there are a few hundreds. So we've definitely grown with the year and there are so many new places we can apply machine learning to help our customers. So this is amazing, so much we can do with machine learning to get more money in the pocket of our customers and make them do less work. >> I like both of those. More money in my pocket and less work. That's awesome. >> Exactly. >> So keep going Intuit. But one of the things that is so cool is just the the abstraction of the complexity that Intuit's doing. I upload documents or it scans my receipts. I was just in Barcelona last week all these receipts and conversion euros to dollars and it takes that complexity away from the end user who doesn't know all that's going on in the background, but you're making people's lives simpler. Unfortunately, we all have to pay taxes, most of us should. And of course we're in tax season right now. And so it's really cool what you're doing with ML and data science to make fundamental processes to people's lives easier and just a little bit less complicated. >> Definitely. And I think that's what's also really amazing about Intuit it, is how it combines human in the loop as well as AI. Because in some of the tax situation it's very complicated maybe to do it yourself. And then there's an option to work with an expert online that goes on a video with you and helps you do your taxes. And the expert's work is also accelerated by AI because we build tools for those experts to do the work more efficiently. >> And that's what it's all about is you know, using data to be more efficient, to be faster, to be smarter, but also to make complicated processes in our daily lives, in our business lives just a little bit easier. One of the things I've been geeking out about recently is ChatGPT. I was using it yesterday. I was telling everyone I was asking it what's hot in data science and I didn't know would it know what hot is and it did, it gave me trends. But one of the things that I was so, and Hannah knows I've been telling this all day, I was so excited to learn over the weekend that the the CTO of OpenAI is a female. I didn't know that. And I thought why are we not putting her on a pedestal? Because people are likening ChatGPT to like the launch of the iPhone. I mean revolutionary. And here we have what I think is exciting for all of us females, whether you're in tech or not, is another role model. Because really ultimately what WiDS is great at doing is showcasing women in technical roles. Because I always say you can't be what you can't see. We need to be able to see more role models, female role role models, underrepresented minorities of course men, because a lot of my sponsors and mentors are men, but we need more women that we can look up to and see ah, she's doing this, why can't I? Talk to me about how you stay the course in data science. What excites you about the potential, the opportunities based on what you've already accomplished what inspires you to continue and be one of those females that we say oh my God, I could be like Shir. >> I think that what inspires me the most is the endless opportunities that we have. I think we haven't even started tapping into everything that we can do with generative AI, for example. There's so much that can be done to further help you know, people make more money and do less work because there's still so much work that we do that we don't need to. You know, this is with Intuit, but also there are so many other use cases like I heard today you know, with the talk about the police. So that was really exciting how you can apply machine learning and data to actually help people, to help people that been through wrongful things. So I was really moved by that. And I'm also really excited about all the medical applications that we can have with data. >> Yeah, yeah. It's true that data science is so diverse in terms of what fields it can cover but it's equally important to have diverse teams and have like equity and inclusion in your teams. Where is Intuit at promoting women, non-binary minorities in your teams to progress data science? >> Yeah, so I have so much to say on this. >> Good. >> But in my work in Tel Aviv, I had the opportunity to start with Intuit women in data science branch in Tel Aviv. So that's why I'm super excited to be here today for that because basically this is the original conference, but as you know, there are branches all over the world and I got the opportunity to lead the Tel Aviv branch with Israel since 2018. And we've been through already this year it's going to be it's next week, it's going to be the sixth conference. And every year our number of submission to make talk in the conference doubled itself. >> Nice. >> We started with 20 submission, then 50, then 100. This year we have over 200 submissions of females to give talk at the conference. >> Ah, that's fantastic. >> And beyond the fact that there's so much traction, I also feel the great impact it has on the community in Israel because one of the reason we started WiDS was that when I was going to conferences I was seeing so little women on stage in all the technical conferences. You know, kind of the reason why I guess you know, Margaret and team started the WiDS conference. So I saw the same thing in Israel and I was always frustrated. I was organizing PyData Meetups as you mentioned and I was always having such a hard time to get female speakers to talk. I was trying to role model, but that's not enough, you know. We need more. So once we started WiDS and people saw you know, so many examples on the stage and also you know females got opportunity to talk in a place for that. Then it also started spreading and you can see more and more female speakers across other conferences, which are not women in data science. So I think just the fact that Intuits started this conference back in Israel and also in Bangalore and also the support Intuit does for WiDS in Stanford here, it shows how much WiDS values are aligned with our values. Yeah, and I think that to chauffeur that I think we have over 35% females in the data science and machine learning engineering roles, which is pretty amazing I think compared to the industry. >> Way above average. Yeah, absolutely. I was just, we've been talking about some of the AnitaB.org stats from 2022 showing that 'cause usually if we look at the industry to you point, over the last, I don't know, probably five, 10 years we're seeing the number of female technologists around like a quarter, 25% or so. 2022 data from AnitaB.org showed that that number is now 27.6%. So it's very slowly- >> It's very slowly increasing. >> Going in the right direction. >> Too slow. >> And that representation of women technologists increase at every level, except intern, which I thought was really interesting. And I wonder is there a covid relation there? >> I don't know. >> What do we need to do to start opening up the the top of the pipeline, the funnel to go downstream to find kids like you when you were younger and always interested in engineering and things like that. But the good news is that the hiring we've seen improvements, but it sounds like Intuit is way ahead of the curve there with 35% women in data science or technical roles. And what's always nice and refreshing that we've talked, Hannah about this too is seeing companies actually put action into initiatives. It's one thing for a company to say we're going to have you know, 50% females in our organization by 2030. It's a whole other ball game to actually create a strategy, execute on it, and share progress. So kudos to Intuit for what it's doing because that is more companies need to adopt that same sort of philosophy. And that's really cultural. >> Yeah. >> At an organization and culture can be hard to change, but it sounds like you guys kind of have it dialed in. >> I think we definitely do. That's why I really like working and Intuit. And I think that a lot of it is with the role modeling, diversity and inclusion, and by having women leaders. When you see a woman in leadership position, as a woman it makes you want to come work at this place. And as an evidence, when I build the team I started in Israel at Intuit, I have over 50% women in my team. >> Nice. >> Yeah, because when you have a woman in the interviewers panel, it's much easier, it's more inclusive. That's why we always try to have at least you know, one woman and also other minorities represented in our interviews panel. Yeah, and I think that in general it's very important as a leader to kind of know your own biases and trying to have defined standard and rubrics in how you evaluate people to avoid for those biases. So all of that inclusiveness and leadership really helps to get more diversity in your teams. >> It's critical. That thought diversity is so critical, especially if we talk about AI and we're almost out of time, I just wanted to bring up, you brought up a great point about the diversity and equity. With respect to data science and AI, we know in AI there's biases in data. We need to have more inclusivity, more representation to help start shifting that so the biases start to be dialed down and I think a conference like WiDS and it sounds like someone like you and what you've already done so far in the work that you're doing having so many females raise their hands to want to do talks at events is a good situation. It's a good scenario and hopefully it will continue to move the needle on the percentage of females in technical roles. So we thank you Shir for your time sharing with us your story, what you're doing, how Intuit and WiDS are working together. It sounds like there's great alignment there and I think we're at the tip of the iceberg with what we can do with data science and inclusion and equity. So we appreciate all of your insights and your time. >> Thank you very much. >> All right. >> I enjoyed very, very much >> Good. We hope, we aim to please. Thank you for our guests and for Hannah Freitag. This is Lisa Martin coming to you live from Stanford University. This is our coverage of the eighth Annual Women in Data Science Conference. Stick around, next guest will be here in just a minute.

Published Date : Mar 8 2023

SUMMARY :

Shir, it's great to have you. And I was just secrets girl talking We're happy to be with you. from the time you were small? and how interested it is to be able and of course we have these expectation So if you are a Intuit product user, the documents that you upload to TurboTax. the opportunity to work Yeah, in the past years Yeah, so can you I recently moved to the Bay Area. I like both of those. and data science to make and helps you do your taxes. Talk to me about how you stay done to further help you know, to have diverse teams I had the opportunity to start of females to give talk at the conference. Yeah, and I think that to chauffeur that the industry to you point, And I wonder is there the funnel to go downstream but it sounds like you guys I build the team I started to have at least you know, so the biases start to be dialed down This is Lisa Martin coming to you live

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
Hannah FreitagPERSON

0.99+

Lisa MartinPERSON

0.99+

Marianna TesselPERSON

0.99+

IsraelLOCATION

0.99+

BangaloreLOCATION

0.99+

27.6%QUANTITY

0.99+

iPhoneCOMMERCIAL_ITEM

0.99+

MargaretPERSON

0.99+

Shir Meir LadorPERSON

0.99+

HannahPERSON

0.99+

Bay AreaLOCATION

0.99+

IntuitORGANIZATION

0.99+

Tel AvivLOCATION

0.99+

last weekDATE

0.99+

UberORGANIZATION

0.99+

BarcelonaLOCATION

0.99+

JanuaryDATE

0.99+

ShirPERSON

0.99+

20 submissionQUANTITY

0.99+

50QUANTITY

0.99+

TracyPERSON

0.99+

2030DATE

0.99+

100QUANTITY

0.99+

35%QUANTITY

0.99+

50%QUANTITY

0.99+

yesterdayDATE

0.99+

2015DATE

0.99+

fiveQUANTITY

0.99+

this yearDATE

0.99+

next weekDATE

0.99+

bothQUANTITY

0.99+

2022DATE

0.99+

sixth conferenceQUANTITY

0.99+

IntuitsORGANIZATION

0.99+

todayDATE

0.99+

OpenAIORGANIZATION

0.99+

This yearDATE

0.99+

StanfordORGANIZATION

0.98+

oneQUANTITY

0.98+

WiDSEVENT

0.98+

2018DATE

0.98+

over 200 submissionsQUANTITY

0.98+

Eighth Annual Women In Data ScienceEVENT

0.98+

eighth Annual Women in Data Science ConferenceEVENT

0.98+

theCUBEORGANIZATION

0.98+

TurboTaxTITLE

0.98+

OneQUANTITY

0.98+

over 50%QUANTITY

0.98+

over 35%QUANTITY

0.97+

five and a half years ago backDATE

0.97+

Stanford UniversityORGANIZATION

0.97+

first timeQUANTITY

0.97+

NetflixORGANIZATION

0.96+

one womanQUANTITY

0.96+

Mobile World CongressEVENT

0.94+

one thingQUANTITY

0.94+

AnitaB.orgORGANIZATION

0.93+

25%QUANTITY

0.92+

PyData MeetupsEVENT

0.9+

Rhonda Crate, Boeing | WiDS 2023


 

(gentle music) >> Hey! Welcome back to theCUBE's coverage of WiDS 2023, the eighth Annual Women In Data Science Conference. I'm your host, Lisa Martin. We are at Stanford University, as you know we are every year, having some wonderful conversations with some very inspiring women and men in data science and technical roles. I'm very pleased to introduce Tracy Zhang, my co-host, who is in the Data Journalism program at Stanford. And Tracy and I are pleased to welcome our next guest, Rhonda Crate, Principal Data Scientist at Boeing. Great to have you on the program, Rhonda. >> Tracy: Welcome. >> Hey, thanks for having me. >> Were you always interested in data science or STEM from the time you were young? >> No, actually. I was always interested in archeology and anthropology. >> That's right, we were talking about that, anthropology. Interesting. >> We saw the anthropology background, not even a bachelor's degree, but also a master's degree in anthropology. >> So you were committed for a while. >> I was, I was. I actually started college as a fine arts major, but I always wanted to be an archeologist. So at the last minute, 11 credits in, left to switch to anthropology. And then when I did my master's, I focused a little bit more on quantitative research methods and then I got my Stat Degree. >> Interesting. Talk about some of the data science projects that you're working on. When I think of Boeing, I always think of aircraft. But you are doing a lot of really cool things in IT, data analytics. Talk about some of those intriguing data science projects that you're working on. >> Yeah. So when I first started at Boeing, I worked in information technology and data analytics. And Boeing, at the time, had cored up data science in there. And so we worked as a function across the enterprise working on anything from shared services to user experience in IT products, to airplane programs. So, it has a wide range. I worked on environment health and safety projects for a long time as well. So looking at ergonomics and how people actually put parts onto airplanes, along with things like scheduling and production line, part failures, software testing. Yeah, there's a wide spectrum of things. >> But I think that's so fantastic. We've been talking, Tracy, today about just what we often see at WiDS, which is this breadth of diversity in people's background. You talked about anthropology, archeology, you're doing data science. But also all of the different opportunities that you've had at Boeing. To see so many facets of that organization. I always think that breadth of thought diversity can be hugely impactful. >> Yeah. So I will say my anthropology degree has actually worked to my benefit. I'm a huge proponent of integrating liberal arts and sciences together. And it actually helps me. I'm in the Technical Fellowship program at Boeing, so we have different career paths. So you can go into management, you can be a regular employee, or you can go into the Fellowship program. So right now I'm an Associate Technical Fellow. And part of how I got into the Fellowship program was that diversity in my background, what made me different, what made me stand out on projects. Even applying a human aspect to things like ergonomics, as silly as that sounds, but how does a person actually interact in the space along with, here are the actual measurements coming off of whatever system it is that you're working on. So, I think there's a lot of opportunities, especially in safety as well, which is a big initiative for Boeing right now, as you can imagine. >> Tracy: Yeah, definitely. >> I can't go into too specifics. >> No, 'cause we were like, I think a theme for today that kind of we brought up in in all of our talk is how data is about people, how data is about how people understand the world and how these data can make impact on people's lives. So yeah, I think it's great that you brought this up, and I'm very happy that your anthropology background can tap into that and help in your day-to-day data work too. >> Yeah. And currently, right now, I actually switched over to Strategic Workforce Planning. So it's more how we understand our workforce, how we work towards retaining the talent, how do we get the right talent in our space, and making sure overall that we offer a culture and work environment that is great for our employees to come to. >> That culture is so important. You know, I was looking at some anitab.org stats from 2022 and you know, we always talk about the number of women in technical roles. For a long time it's been hovering around that 25% range. The data from anitab.org showed from '22, it's now 27.6%. So, a little increase. But one of the biggest challenges still, and Tracy and I and our other co-host, Hannah, have been talking about this, is attrition. Attrition more than doubled last year. What are some of the things that Boeing is doing on the retention side, because that is so important especially as, you know, there's this pipeline leakage of women leaving technical roles. Tell us about what Boeing's, how they're invested. >> Yeah, sure. We actually have a publicly available Global Diversity Report that anybody can go and look at and see our statistics for our organization. Right now, off the top of my head, I think we're hovering at about 24% in the US for women in our company. It has been a male majority company for many years. We've invested heavily in increasing the number of women in roles. One interesting thing about this year that came out is that even though with the great resignation and those types of things, the attrition level between men and women were actually pretty close to being equal, which is like the first time in our history. Usually it tends on more women leaving. >> Lisa: That's a good sign. >> Right. >> Yes, that's a good sign. >> And we've actually focused on hiring and bringing in more women and diversity in our company. >> Yeah, some of the stats too from anitab.org talked about the increase, and I have to scroll back and find my notes, the increase in 51% more women being hired in 2022 than 2021 for technical roles. So the data, pun intended, is showing us. I mean, the data is there to show the impact that having females in executive leadership positions make from a revenue perspective. >> Tracy: Definitely. >> Companies are more profitable when there's women at the head, or at least in senior leadership roles. But we're seeing some positive trends, especially in terms of representation of women technologists. One of the things though that I found interesting, and I'm curious to get your thoughts on this, Rhonda, is that the representation of women technologists is growing in all areas, except interns. >> Rhonda: Hmm. >> So I think, we've got to go downstream. You teach, I have to go back to my notes on you, did my due diligence, R programming classes through Boeings Ed Wells program, this is for WSU College of Arts and Sciences, talk about what you teach and how do you think that intern kind of glut could be solved? >> Yeah. So, they're actually two separate programs. So I teach a data analytics course at Washington State University as an Adjunct Professor. And then the Ed Wells program is a SPEEA, which is an Aerospace Union, focused on bringing up more technology and skills to the actual workforce itself. So it's kind of a couple different audiences. One is more seasoned employees, right? The other one is our undergraduates. I teach a Capstone class, so it's a great way to introduce students to what it's actually like to work on an industry project. We partner with Google and Microsoft and Boeing on those. The idea is also that maybe those companies have openings for the students when they're done. Since it's Senior Capstone, there's not a lot of opportunities for internships. But the opportunities to actually get hired increase a little bit. In regards to Boeing, we've actually invested a lot in hiring more women interns. I think the number was 40%, but you'd have to double check. >> Lisa: That's great, that's fantastic. >> Tracy: That's way above average, I think. >> That's a good point. Yeah, it is above average. >> Double check on that. That's all from my memory. >> Is this your first WiDS, or have you been before? >> I did virtually last year. >> Okay. One of the things that I love, I love covering this event every year. theCUBE's been covering it since it's inception in 2015. But it's just the inspiration, the vibe here at Stanford is so positive. WiDS is a movement. It's not an initiative, an organization. There are going to be, I think annually this year, there will be 200 different events. Obviously today we're live on International Women's Day. 60 plus countries, 100,000 plus people involved. So, this is such a positive environment for women and men, because we need everybody, underrepresented minorities, to be able to understand the implication that data has across our lives. If we think about stripping away titles in industries, everybody is a consumer, not everybody, most of mobile devices. And we have this expectation, I was in Barcelona last week at a Mobile World Congress, we have this expectation that we're going to be connected 24/7. I can get whatever I want wherever I am in the world, and that's all data driven. And the average person that isn't involved in data science wouldn't understand that. At the same time, they have expectations that depend on organizations like Boeing being data driven so that they can get that experience that they expect in their consumer lives in any aspect of their lives. And that's one of the things I find so interesting and inspiring about data science. What are some of the things that keep you motivated to continue pursuing this? >> Yeah I will say along those lines, I think it's great to invest in K-12 programs for Data Literacy. I know one of my mentors and directors of the Data Analytics program, Dr. Nairanjana Dasgupta, we're really familiar with each other. So, she runs a WSU program for K-12 Data Literacy. It's also something that we strive for at Boeing, and we have an internal Data Literacy program because, believe it or not, most people are in business. And there's a lot of disconnect between interpreting and understanding data. For me, what kind of drives me to continue data science is that connection between people and data and how we use it to improve our world, which is partly why I work at Boeing too 'cause I feel that they produce products that people need like satellites and airplanes, >> Absolutely. >> and everything. >> Well, it's tangible, it's relatable. We can understand it. Can you do me a quick favor and define data literacy for anyone that might not understand what that means? >> Yeah, so it's just being able to understand elements of data, whether that's a bar chart or even in a sentence, like how to read a statistic and interpret a statistic in a sentence, for example. >> Very cool. >> Yeah. And sounds like Boeing's doing a great job in these programs, and also trying to hire more women. So yeah, I wanted to ask, do you think there's something that Boeing needs to work on? Or where do you see yourself working on say the next five years? >> Yeah, I think as a company, we always think that there's always room for improvement. >> It never, never stops. >> Tracy: Definitely. (laughs) >> I know workforce strategy is an area that they're currently really heavily investing in, along with safety. How do we build safer products for people? How do we help inform the public about things like Covid transmission in airports? For example, we had the Confident Traveler Initiative which was a big push that we had, and we had to be able to inform people about data models around Covid, right? So yeah, I would say our future is more about an investment in our people and in our culture from my perspective >> That's so important. One of the hardest things to change especially for a legacy organization like Boeing, is culture. You know, when I talk with CEO's or CIO's or COO's about what's your company's vision, what's your strategy? Especially those companies that are on that digital journey that have no choice these days. Everybody expects to have a digital experience, whether you're transacting an an Uber ride, you're buying groceries, or you're traveling by air. That culture sounds like Boeing is really focused on that. And that's impressive because that's one of the hardest things to morph and mold, but it's so essential. You know, as we look around the room here at WiDS it's obviously mostly females, but we're talking about women, underrepresented minorities. We're talking about men as well who are mentors and sponsors to us. I'd love to get your advice to your younger self. What would you tell yourself in terms of where you are now to become a leader in the technology field? >> Yeah, I mean, it's kind of an interesting question because I always try to think, live with no regrets to an extent. >> Lisa: I like that. >> But, there's lots of failures along the way. (Tracy laughing) I don't know if I would tell myself anything different because honestly, if I did, I wouldn't be where I am. >> Lisa: Good for you. >> I started out in fine arts, and I didn't end up there. >> That's good. >> Such a good point, yeah. >> We've been talking about that and I find that a lot at events like WiDS, is women have these zigzaggy patterns. I studied biology, I have a master's in molecular biology, I'm in media and marketing. We talked about transportable skills. There's a case I made many years ago when I got into tech about, well in science you learn the art of interpreting esoteric data and creating a story from it. And that's a transportable skill. But I always say, you mentioned failure, I always say failure is not a bad F word. It allows us to kind of zig and zag and learn along the way. And I think that really fosters thought diversity. And in data science, that is one of the things we absolutely need to have is that diversity and thought. You know, we talk about AI models being biased, we need the data and we need the diverse brains to help ensure that the biases are identified, extracted, and removed. Speaking of AI, I've been geeking out with ChatGPT. So, I'm on it yesterday and I ask it, "What's hot in data science?" And I was like, is it going to get that? What's hot? And it did it, it came back with trends. I think if I ask anything, "What's hot?", I should be to Paris Hilton, but I didn't. And so I was geeking out. One of the things I learned recently that I thought was so super cool is the CTO of OpenAI is a woman, Mira Murati, which I didn't know until over the weekend. Because I always think if I had to name top females in tech, who would they be? And I always default to Sheryl Sandberg, Carly Fiorina, Susan Wojcicki running YouTube. Who are some of the people in your history, in your current, that are really inspiring to you? Men, women, indifferent. >> Sure. I think Boeing is one of the companies where you actually do see a lot of women in leadership roles. I think we're one of the top companies with a number of women executives, actually. Susan Doniz, who's our Chief Information Officer, I believe she's actually slotted to speak at a WiDS event come fall. >> Lisa: Cool. >> So that will be exciting. Susan's actually relatively newer to Boeing in some ways. A Boeing time skill is like three years is still kind of new. (laughs) But she's been around for a while and she's done a lot of inspiring things, I think, for women in the organization. She does a lot with Latino communities and things like that as well. For me personally, you know, when I started at Boeing Ahmad Yaghoobi was one of my mentors and my Technical Lead. He came from Iran during a lot of hard times in the 1980s. His brother actually wrote a memoir, (laughs) which is just a fun, interesting fact. >> Tracy: Oh my God! >> Lisa: Wow! >> And so, I kind of gravitate to people that I can learn from that's not in my sphere, that might make me uncomfortable. >> And you probably don't even think about how many people you're influencing along the way. >> No. >> We just keep going and learning from our mentors and probably lose sight of, "I wonder how many people actually admire me?" And I'm sure there are many that admire you, Rhonda, for what you've done, going from anthropology to archeology. You mentioned before we went live you were really interested in photography. Keep going and really gathering all that breadth 'cause it's only making you more inspiring to people like us. >> Exactly. >> We thank you so much for joining us on the program and sharing a little bit about you and what brought you to WiDS. Thank you so much, Rhonda. >> Yeah, thank you. >> Tracy: Thank you so much for being here. >> Lisa: Yeah. >> Alright. >> For our guests, and for Tracy Zhang, this is Lisa Martin live at Stanford University covering the eighth Annual Women In Data Science Conference. Stick around. Next guest will be here in just a second. (gentle music)

Published Date : Mar 8 2023

SUMMARY :

Great to have you on the program, Rhonda. I was always interested in That's right, we were talking We saw the anthropology background, So at the last minute, 11 credits in, Talk about some of the And Boeing, at the time, had But also all of the I'm in the Technical that you brought this up, and making sure overall that we offer about the number of women at about 24% in the US more women and diversity in our company. I mean, the data is is that the representation and how do you think for the students when they're done. Lisa: That's great, Tracy: That's That's a good point. That's all from my memory. One of the things that I love, I think it's great to for anyone that might not being able to understand that Boeing needs to work on? we always think that there's Tracy: Definitely. the public about things One of the hardest things to change I always try to think, live along the way. I started out in fine arts, And I always default to Sheryl I believe she's actually slotted to speak So that will be exciting. to people that I can learn And you probably don't even think about from anthropology to archeology. and what brought you to WiDS. Tracy: Thank you so covering the eighth Annual Women

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
TracyPERSON

0.99+

Nairanjana DasguptaPERSON

0.99+

BoeingORGANIZATION

0.99+

Tracy ZhangPERSON

0.99+

RhondaPERSON

0.99+

LisaPERSON

0.99+

GoogleORGANIZATION

0.99+

Mira MuratiPERSON

0.99+

MicrosoftORGANIZATION

0.99+

Lisa MartinPERSON

0.99+

Susan WojcickiPERSON

0.99+

Rhonda CratePERSON

0.99+

Susan DonizPERSON

0.99+

SusanPERSON

0.99+

Sheryl SandbergPERSON

0.99+

HannahPERSON

0.99+

27.6%QUANTITY

0.99+

2015DATE

0.99+

BarcelonaLOCATION

0.99+

WSU College of Arts and SciencesORGANIZATION

0.99+

40%QUANTITY

0.99+

2022DATE

0.99+

yesterdayDATE

0.99+

IranLOCATION

0.99+

last weekDATE

0.99+

International Women's DayEVENT

0.99+

11 creditsQUANTITY

0.99+

oneQUANTITY

0.99+

2021DATE

0.99+

last yearDATE

0.99+

51%QUANTITY

0.99+

Washington State UniversityORGANIZATION

0.99+

firstQUANTITY

0.99+

three yearsQUANTITY

0.99+

Ahmad YaghoobiPERSON

0.99+

200 different eventsQUANTITY

0.99+

Carly FiorinaPERSON

0.99+

60 plus countriesQUANTITY

0.99+

1980sDATE

0.99+

USLOCATION

0.99+

YouTubeORGANIZATION

0.99+

100,000 plus peopleQUANTITY

0.99+

first timeQUANTITY

0.99+

'22DATE

0.98+

eighth Annual Women In Data Science ConferenceEVENT

0.98+

OneQUANTITY

0.98+

todayDATE

0.98+

two separate programsQUANTITY

0.98+

Stanford UniversityORGANIZATION

0.98+

eighth Annual Women In Data Science ConferenceEVENT

0.98+

Global Diversity ReportTITLE

0.98+

this yearDATE

0.98+

Myriam Fayad & Alexandre Lapene, TotalEnergies | WiDS 2023


 

(upbeat music) >> Hey, girls and guys. Welcome back to theCUBE. We are live at Stanford University, covering the 8th Annual Women in Data Science Conference. One of my favorite events. Lisa Martin here. Got a couple of guests from Total Energies. We're going to be talking all things data science, and I think you're going to find this pretty interesting and inspirational. Please welcome Alexandre Lapene, Tech Advisor Data Science at Total Energy. It's great to have you. >> Thank you. >> And Myriam Fayad is here as well, product and value manager at Total Energies. Great to have you guys on theCUBE today. Thank you for your time. >> Thank you for - >> Thank you for receiving us. >> Give the audience, Alexandre, we'll start with you, a little bit about Total Energies, so they understand the industry, and what it is that you guys are doing. >> Yeah, sure, sure. So Total Energies, is a former Total, so we changed name two years ago. So we are a multi-energy company now, working over 130 countries in the world, and more than 100,000 employees. >> Lisa: Oh, wow, big ... >> So we're a quite big company, and if you look at our new logo, you will see there are like seven colors. That's the seven energy that we basically that our business. So you will see the red for the oil, the blue for the gas, because we still have, I mean, a lot of oil and gas, but you will see other color, like blue for hydrogen. >> Lisa: Okay. >> Green for gas, for biogas. >> Lisa: Yeah. >> And a lot of other solar and wind. So we're definitely multi-energy company now. >> Excellent, and you're both from Paris? I'm jealous, I was supposed to go. I'm not going to be there next month. Myriam, talk a little bit about yourself. I'd love to know a little bit about your role. You're also a WiDS ambassador this year. >> Myriam: Yes. >> Lisa: Which is outstanding, but give us a little bit of your background. >> Yes, so today I'm a product manager at the Total Energies' Digital Factory. And at the Digital Factory, our role is to develop digital solutions for all of the businesses of Total Energies. And as a background, I did engineering school. So, and before that I, I would say, I wasn't really aware of, I had never asked myself if being a woman could stop me from being, from doing what I want to do in the professional career. But when I started my engineering school, I started seeing that women are becoming, I would say, increasingly rare in the environment >> Lisa: Yes. >> that, where I was evolving. >> Lisa: Yes. >> So that's why I was, I started to think about, about such initiatives. And then when I started working in the tech field, that conferred me that women are really rare in the tech field and data science field. So, and at Total Energies, I met ambassadors of, of the WiDS initiatives. And that's how I, I decided to be a WiDS Ambassador, too. So our role is to organize events locally in the countries where we work to raise awareness about the importance of having women in the tech and data fields. And also to talk about the WiDS initiative more globally. >> One of my favorite things about WiDS is it's this global movement, it started back in 2015. theCUBE has been covering it since then. I think I've been covering it for theCUBE since 2017. It's always a great day full of really positive messages. One of the things that we talk a lot about when we're focusing on the Q1 Women in Tech, or women in technical roles is you can't be what you can't see. We need to be able to see these role models, but also it, we're not just talking about women, we're talking about underrepresented minorities, we're talking about men like you, Alexander. Talk to us a little bit about what your thoughts are about being at a Women and Data Science Conference and your sponsorship, I'm sure, of many women in Total, and other industries that appreciate having you as a guide. >> Yeah, yeah, sure. First I'm very happy because I'm back to Stanford. So I did my PhD, postdoc, sorry, with Margot, I mean, back in 20, in 2010, so like last decade. >> Lisa: Yeah, yep. >> I'm a film mechanics person, so I didn't start as data scientist, but yeah, WiDS is always, I mean, this great event as you describe it, I mean, to see, I mean it's growing every year. I mean, it's fantastic. And it's very, I mean, I mean, it's always also good as a man, I mean, to, to be in the, in the situation of most of the women in data science conferences. And when Margo, she asked at the beginning of the conference, "Okay, how many men do we have? Okay, can you stand up?" >> Lisa: Yes. I saw that >> It was very interesting because - >> Lisa: I could count on one hand. >> What, like 10 or ... >> Lisa: Yeah. >> Maximum. >> Lisa: Yeah. >> And, and I mean, you feel that, I mean, I mean you could feel what what it is to to be a woman in the field and - >> Lisa: Absolutely. >> Alexandre: That's ... >> And you, sounds like you experienced it. I experienced the same thing. But one of the things that fascinates me about data science is all of the different real world problems it's helping to solve. Like, I keep saying this, we're, we're in California, I'm a native Californian, and we've been in an extreme drought for years. Well, we're getting a ton of rain and snow this year. Climate change. >> Guests: Yeah. We're not used to driving in the rain. We are not very good at it either. But the, just thinking about data science as a facilitator of its understanding climate change better; to be able to make better decisions, predictions, drive better outcomes, or things like, police violence or healthcare inequities. I think the power of data science to help unlock a lot of the unknown is so great. And, and we need that thought diversity. Miriam, you're talking about being in engineering. Talk to me a little bit about what projects interest you with respect to data science, and how you are involved in really creating more diversity and thought. >> Hmm. In fact, at Total Energies in addition to being an energy company we're also a data company in the sense that we produce a lot of data in our activities. For example with the sensors on the fuel on the platforms. >> Lisa: Yes. >> Or on the wind turbines, solar panels and even data related to our clients. So what, what is really exciting about being, working in the data science field at Total Energies is that we really feel the impact of of the project that we're working on. And we really work with the business to understand their problems. >> Lisa: Yeah. >> Or their issues and try to translate it to a technical problem and to solve it with the data that we have. So that's really exciting, to feel the impact of the projects we're working on. So, to take an example, maybe, we know that one of the challenges of the energy transition is the storage of of energy coming from renewable power. >> Yes. >> So I'm working currently on a project to improve the process of creating larger batteries that will help store this energy, by collecting the data, and helping the business to improve the process of creating these batteries. To make it more reliable, and with a better quality. So this is a really interesting project we're working on. >> Amazing, amazing project. And, you know, it's, it's fun I think to think of all of the different people, communities, countries, that are impacted by what you're doing. Everyone, everyone knows about data. Sometimes we think about it as we're paying we're always paying for a lot of data on our phone or "data rates may apply" but we may not be thinking about all of the real world impact that data science is making in our lives. We have this expectation in our personal lives that we're connected 24/7. >> Myriam: Yeah. >> I can get whatever I want from my phone wherever I am in the world. And that's all data driven. And we expect that if I'm dealing with Total Energies, or a retailer, or a car dealer that they're going to have the data, the data to have a personal conversation, conversation with me. We have this expectation. I don't think a lot of people that aren't in data science or technology really realize the impact of data all around their lives. Alexander, talk about some of the interesting data science projects that you're working on. >> There's one that I'm working right now, so I stake advisor. I mean, I'm not the one directly working on it. >> Lisa: Okay. >> But we have, you know, we, we are from the digital factory where we, we make digital products. >> Lisa: Okay. >> And we have different squads. I mean, it's a group of different people with different skills. And one of, one of the, this squad, they're, they're working on the on, on the project that is about safety. We have a lot of site, work site on over the world where we deploy solar panels on on parkings, on, on buildings everywhere. >> Lisa: Okay. Yeah. >> And there's, I mean, a huge, I mean, but I mean, we, we have a lot of, of worker and in term of safety we want to make sure that the, they work safely and, and we want to prevent accidents. So what we, what we do is we, we develop some computer vision approach to help them at improving, you know, the, the, the way they work. I mean the, the basic things is, is detecting, detecting some equipment like the, the the mean the, the vest and so on. But we, we, we, we are working, we're working to really extend that to more concrete recommendation. And that's one a very exciting project. >> Lisa: Yeah. >> Because it's very concrete. >> Yeah. >> And also, I, I'm coming from the R&D of the company and that's one, that's one of this project that started in R&D and is now into the Digital Factory. And it will become a real product deployed over the world on, on our assets. So that's very great. >> The influence and the impact that data can have on every business always is something that, we could talk about that for a very long time. >> Yeah. >> But one of the things I want to address is there, I'm not sure if you're familiar with AnitaB.org the Grace Hopper Institute? It's here in the States and they do this great event every year. It's very pro-women in technology and technical roles. They do a lot of, of survey of, of studies. So they have data demonstrating where are we with respect to women in technical roles. And we've been talking about it for years. It's been, for a while hovering around 25% of technical roles are held by women. I noticed in the AnitaB.org research findings from 2022, It's up to 27.6% I believe. So we're seeing those numbers slowly go up. But one of the things that's a challenge is attrition; of women getting in the roles and then leaving. Miryam, as a woman in, in technology. What inspires you to continue doing what you're doing and to elevate your career in data science? >> What motivates me, is that data science, we really have to look at it as a mean to solve a problem and not a, a fine, a goal in itself. So the fact that we can apply data science to so many fields and so many different projects. So here, for example we took examples of more industrial, maybe, applications. But for example, recently I worked on, on a study, on a data science study to understand what to, to analyze Google reviews of our clients on the service stations and to see what are the the topics that, that are really important to them. So we really have a, a large range of topics, and a diversity of topics that are really interesting, so. >> And that's so important, the diversity of topics alone. There's, I think we're just scratching the surface. We're just at the very beginning of what data science can empower for our daily lives. For businesses, small businesses, large businesses. I'd love to get your perspective as our only male on the show today, Alexandre, you have that elite title. The theme of International Women's Day this year which is today, March 8th, is "Embrace equity." >> Alexandre: Yes. >> Lisa: What is that, when you hear that theme as as a male in technology, as a male in the, in a role where you can actually elevate women and really bring in that thought diversity, what is embracing equity, what does it look like to you? >> To me, it, it's really, I mean, because we, we always talk about how we can, you know, I mean improve, but actually we are fixing a problem, an issue. I mean, it's such a reality. I mean, and the, the reality and and I mean, and force in, in the company. And that's, I think in Total Energy, we, we still have, I mean things, I mean, we, we haven't reached our objective but we're working hard and especially at the Digital Factory to, to, to improve on that. And for example, we have 40% of our women in tech. >> Lisa: 40? >> 40% of our tech people that are women. >> Lisa: Wow, that's fantastic! >> Yeah. That's, that's ... >> You're way ahead of, of the global average. >> Alexandre: Yeah. Yeah. >> That outstanding. >> We're quite proud of that. >> You should be. >> But we, we still, we still know that we, we have at least 10% >> Lisa: Yes. because it's not 50. The target is, the target is to 50 or more. And, and, but I want to insist on the fact that we have, we are correcting an issue. We are fixing an issue. We're not trying to improve something. I mean, that, that's important to have that in mind. >> Lisa: It is. Absolutely. >> Yeah. >> Miryam, I'd love to get your advice to your younger self, before you studied engineering. Obviously you had an interest when you were younger. What advice would you give to young Miriam now, looking back at what you've accomplished and being one of our female, visible females, in a technical role? What do you, what would you say to your younger self? >> Maybe I would say to continue as I started. So as I was saying at the beginning of the interview, when I was at high school, I have never felt like being a woman could stop me from doing anything. >> Lisa: Yeah. Yeah. >> So maybe to continue thinking this way, and yeah. And to, to stay here for, to, to continue this way. Yeah. >> Lisa: That's excellent. Sounds like you have the confidence. >> Mm. Yeah. >> And that's something that, that a lot of people ... I struggled with it when I was younger, have the confidence, "Can I do this?" >> Alexandre: Yeah. >> "Should I do this?" >> Myriam: Yeah. >> And you kind of went, "Why not?" >> Myriam: Yes. >> Which is, that is such a great message to get out to our audience and to everybody else's. Just, "I'm interested in this. I find it fascinating. Why not me?" >> Myriam: Yeah. >> Right? >> Alexandre: Yeah, true. >> And by bringing out, I think, role models as we do here at the conference, it's a, it's a way to to help young girls to be inspired and yeah. >> Alexandre: Yeah. >> We need to have women in leadership positions that we can see, because there's a saying here that we say a lot in the States, which is: "You can't be what you can't see." >> Alexandre: Yeah, that's true. >> And so we need more women and, and men supporting women and underrepresented minorities. And the great thing about WiDS is it does just that. So we thank you so much for your involvement in WiDS, Ambassador, our only male on the program today, Alexander, we thank you. >> I'm very proud of it. >> Awesome to hear that Total Energies has about 40% of females in technical roles and you're on that path to 50% or more. We, we look forward to watching that journey and we thank you so much for joining us on the show today. >> Alexandre: Thank you. >> Myriam: Thank you. >> Lisa: All right. For my guests, I'm Lisa Martin. You're watching theCUBE Live from Stanford University. This is our coverage of the eighth Annual Women in Data Science Conference. We'll be back after a short break, so stick around. (upbeat music)

Published Date : Mar 8 2023

SUMMARY :

covering the 8th Annual Women Great to have you guys on theCUBE today. and what it is that you guys are doing. So we are a multi-energy company now, That's the seven energy that we basically And a lot of other solar and wind. I'm not going to be there next month. bit of your background. for all of the businesses of the WiDS initiatives. One of the things that we talk a lot about I'm back to Stanford. of most of the women in of the different real world problems And, and we need that thought diversity. in the sense that we produce a lot of the project that we're working on. the data that we have. and helping the business all of the real world impact have the data, the data to I mean, I'm not the one But we have, you know, we, on the project that is about safety. and in term of safety we and is now into the Digital Factory. The influence and the I noticed in the AnitaB.org So the fact that we can apply data science as our only male on the show today, and I mean, and force in, in the company. of the global average. on the fact that we have, Lisa: It is. Miryam, I'd love to get your beginning of the interview, So maybe to continue Sounds like you have the confidence. And that's something that, and to everybody else's. here at the conference, We need to have women So we thank you so much for and we thank you so much for of the eighth Annual Women

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
MiriamPERSON

0.99+

Myriam FayadPERSON

0.99+

AlexanderPERSON

0.99+

AlexandrePERSON

0.99+

MyriamPERSON

0.99+

Lisa MartinPERSON

0.99+

Total EnergiesORGANIZATION

0.99+

LisaPERSON

0.99+

MiryamPERSON

0.99+

MargoPERSON

0.99+

Alexandre LapenePERSON

0.99+

2010DATE

0.99+

ParisLOCATION

0.99+

2022DATE

0.99+

2015DATE

0.99+

Grace Hopper InstituteORGANIZATION

0.99+

Total EnergyORGANIZATION

0.99+

40QUANTITY

0.99+

50%QUANTITY

0.99+

CaliforniaLOCATION

0.99+

50QUANTITY

0.99+

40%QUANTITY

0.99+

next monthDATE

0.99+

MargotPERSON

0.99+

more than 100,000 employeesQUANTITY

0.99+

two years agoDATE

0.99+

TotalEnergiesORGANIZATION

0.99+

todayDATE

0.99+

AnitaB.orgORGANIZATION

0.99+

bothQUANTITY

0.99+

10QUANTITY

0.99+

FirstQUANTITY

0.99+

8th Annual Women in Data Science ConferenceEVENT

0.99+

International Women's DayEVENT

0.99+

Stanford UniversityORGANIZATION

0.98+

TotalORGANIZATION

0.98+

2017DATE

0.98+

over 130 countriesQUANTITY

0.98+

GoogleORGANIZATION

0.98+

OneQUANTITY

0.98+

seven colorsQUANTITY

0.98+

Gayatree Ganu, Meta | WiDS 2023


 

(upbeat music) >> Hey everyone. Welcome back to "The Cube"'s live coverage of "Women in Data Science 2023". As every year we are here live at Stanford University, profiling some amazing women and men in the fields of data science. I have my co-host for this segment is Hannah Freitag. Hannah is from Stanford's Data Journalism program, really interesting, check it out. We're very pleased to welcome our first guest of the day fresh from the keynote stage, Gayatree Ganu, the VP of Data Science at Meta. Gayatree, It's great to have you on the program. >> Likewise, Thank you for having me. >> So you have a PhD in Computer Science. You shared some really cool stuff. Everyone knows Facebook, everyone uses it. I think my mom might be one of the biggest users (Gayatree laughs) and she's probably watching right now. People don't realize there's so much data behind that and data that drives decisions that we engage with. But talk to me a little bit about you first, PhD in Computer Science, were you always, were you like a STEM kid? Little Gayatree, little STEM, >> Yeah, I was a STEM kid. I grew up in Mumbai, India. My parents are actually pharmacists, so they were not like math or stats or anything like that, but I was always a STEM kid. I don't know, I think it, I think I was in sixth grade when we got our first personal computer and I obviously used it as a Pacman playing machine. >> Oh, that's okay. (all laugh) >> But I was so good at, and I, I honestly believe I think being good at games kind of got me more familiar and comfortable with computers. Yeah. I think I always liked computers, I, yeah. >> And so now you lead, I'm looking at my notes here, the Engagement Ecosystem and Monetization Data Science teams at Facebook, Meta. Talk about those, what are the missions of those teams and how does it impact the everyday user? >> Yeah, so the engagement is basically users coming back to our platform more, there's, no better way for users to tell us that they are finding value on the things that we are doing on Facebook, Instagram, WhatsApp, all the other products than coming back to our platform more. So the Engagement Ecosystem team is looking at trends, looking at where there are needs, looking at how users are changing their behaviors, and you know, helping build strategy for the long term, using that data knowledge. Monetization is very different. You know, obviously the top, top apex goal is have a sustainable business so that we can continue building products for our users. And so, but you know, I said this in my keynote today, it's not about making money, our mission statement is not, you know, maximize as much money as you can make. It's about building a meaningful connection between businesses, customers, users, and, you know especially in these last two or three funky, post-pandemic years, it's been such a big, an important thing to do for small businesses all over all, all around the world for users to find like goods and services and products that they care about and that they can connect to. So, you know, there is truly an connection between my engagement world and the monetization world. And you know, it's not very clear always till you go in to, like, you peel the layers. Everything we do in the ads world is also always first with users as our, you know, guiding principle. >> Yeah, you mentioned how you supported especially small businesses also during the pandemic. You touched a bit upon it in the keynote speech. Can you tell our audience what were like special or certain specific programs you implemented to support especially small businesses during these times? >> Yeah, so there are 200 million businesses on our platform. A lot of them small businesses, 10 million of them run ads. So there is a large number of like businesses on our platform who, you know use the power of social media to connect to the customers that matter to them, to like you, you know use the free products that we built. In the post-pandemic years, we built a lot of stuff very quickly when Covid first hit for business to get the word out, right? Like, they had to announce when special shopping hours existed for at-risk populations, or when certain goods and services were available versus not. We had grants, there's $100 million grant that we gave out to small businesses. Users could show sort of, you know show their support with a bunch of campaigns that we ran, and of course we continue running ads. Our ads are very effective, I guess, and, you know getting a very reliable connection with from the customer to the business. And so, you know, we've run all these studies. We support, I talked about two examples today. One of them is the largest black-owned, woman black-owned wine company, and how they needed to move to an online program and, you know, we gave them a grant, and supported them through their ads campaign and, you know, they saw 60% lift in purchases, or something like that. So, a lot of good stories, small stories, you know, on a scale of 200 million, that really sort of made me feel proud about the work we do. And you know, now more than ever before, I think people can connect so directly with businesses. You can WhatsApp them, I come from India, every business is on WhatsApp. And you can, you know, WhatsApp them, you can send them Facebook messages, and you can build this like direct connection with things that matter to you. >> We have this expectation that we can be connected anywhere. I was just at Mobile World Congress for MWC last week, where, obviously talking about connectivity. We want to be able to do any transaction, whether it's post on Facebook or call an Uber, or watch on Netflix if you're on the road, we expect that we're going to be connected. >> Yeah. >> And what we, I think a lot of us don't realize I mean, those of us in tech do, but how much data science is a facilitator of all of those interactions. >> Yeah! >> As we, Gayatree, as we talk about, like, any business, whether it is the black women-owned wine business, >> Yeah. >> great business, or a a grocer or a car dealer, everybody has to become data-driven. >> Yes. >> Because the consumer has the expectation. >> Yes. >> Talk about data science as a facilitator of just pretty much everything we are doing and conducting in our daily lives. >> Yeah, I think that's a great question. I think data science as a field wasn't really defined like maybe 15 years ago, right? So this is all in our lifetimes that we are seeing this. Even in data science today, People come from so many different backgrounds and bring their own expertise here. And I think we, you know, this conference, all of us get to define what that means and how we can bring data to do good in the world. Everything you do, as you said, there is a lot of data. Facebook has a lot of data, Meta has a lot of data, and how do we responsibly use this data? How do we use this data to make sure that we're, you know representing all diversity? You know, minorities? Like machine learning algorithms don't do well with small data, they do well with big data, but the small data matters. And how do you like, you know, bring that into algorithms? Yeah, so everything we do at Meta is very, very data-driven. I feel proud about that, to be honest, because while data gets a bad rap sometimes, having no data and making decisions in the blind is just the absolute worst thing you can do. And so, you know, we, the job as a data scientist at Facebook is to make sure that we use this data, use this responsibly, make sure that we are representing every aspect of the, you know, 3 billion users who come to our platform. Yeah, data serves all the products that we build here. >> The responsibility factor is, is huge. You know, we can't talk about AI without talking about ethics. One of the things that I was talking with Hannah and our other co-host, Tracy, about during our opening is something I just learned over the weekend. And that is that the CTO of ChatGPT is a woman. (Gayatree laughs) I didn't know that. And I thought, why isn't she getting more awareness? There's a lot of conversations with their CEO. >> Yeah. >> Everyone's using it, playing around with it. I actually asked it yesterday, "What's hot in Data Science?" (all laugh) I was like, should I have asked that to let itself in, what's hot? (Gayatree laughs) But it, I thought that was phenomenal, and we need to be talking about this more. >> Yeah. >> This is something that they're likening to the launch of the iPhone, which has transformed our lives. >> I know, it is. >> ChatGPT, and its chief technologist is a female, how great is that? >> And I don't know whether you, I don't know the stats around this, but I think CTO is even less, it's even more rare to have a woman there, like you have women CEOs because I mean, we are building upon years and years of women not choosing technical fields and not choosing STEM, and it's going to take some time, but yeah, yeah, she's a woman. Isn't it amazing? It's wonderful. >> Yes, there was a great, there's a great "Fast Company" article on her that I was looking at yesterday and I just thought, we need to do what we can to help spread, Mira Murati is her name, because what she's doing is, one of the biggest technological breakthroughs we may ever see in our lifetime. It gives me goosebumps just thinking about it. (Gayatree laughs) I also wanted to share some stats, oh, sorry, go ahead, Hannah. >> Yeah, I was going to follow up on the thing that you mentioned that we had many years with like not enough women choosing a career path in STEM and that we have to overcome this trend. What are some, like what is some advice you have like as the Vice-President Data Science? Like what can we do to make this feel more, you know, approachable and >> Yeah. >> accessible for women? >> Yeah, I, there's so much that we have done already and you know, want to continue, keep doing. Of course conferences like these were, you know and I think there are high school students here there are students from my Alma Mater's undergrad year. It's amazing to like get all these women together to get them to see what success could look like. >> Yeah. >> What being a woman leader in this space could look like. So that's, you know, that's one, at Meta I lead recruiting at Meta and we've done a bunch to sort of open up the thinking around data science and technical jobs for women. Simple things like what you write in your job description. I don't know whether you know this, or this is a story you've heard before, when you see, when you have a job description and there are like 10 things that you need to, you know be good at to apply to this job, a woman sees those 10 and says, okay, I don't meet the qualifications of one of them and she doesn't apply. And a man sees one that he meets the qualifications to and he applies. And so, you know, there's small things you can do, and just how you write your job description, what goals you set for diversity and inclusion for your own organization. We have goals, Facebook's always been pretty up there in like, you know, speaking out for diversity and Sheryl Sandberg has been our Chief Business Officer for a very long time and she's been, like, amazing at like pushing from more women. So yeah, every step of the way, I think, we made a lot of progress, to be honest. I do think women choose STEM fields a lot more than they did. When I did my Computer Science I was often one of one or two women in the Computer Science class. It takes some time to, for it to percolate all the way to like having more CTOs and CEOs, >> Yeah. >> but it's going to happen in our lifetime, and you know, three of us know this, women are going to rule the world, and it (laughs) >> Drop the mic, girl! >> And it's going to happen in our lifetime, so I'm excited about it. >> And we have responsibility in helping make that happen. You know, I'm curious, you were in STEM, you talked about Computer Science, being one of the only females. One of the things that the nadb.org data from 2022 showed, some good numbers, the number of women in technical roles is now 27.6%, I believe, so up from 25, it's up in '22, which is good, more hiring of women. >> Yeah. >> One of the biggest challenges is attrition. What keeps you motivated? >> Yeah. >> To stay what, where you are doing what you're doing, managing a family and helping to drive these experiences at Facebook that we all expect are just going to happen? >> Yeah, two things come to mind. It does take a village. You do need people around you. You know, I'm grateful for my husband. You talked about managing a family, I did the very Indian thing and my parents live with us, and they help take care of the kids. >> Right! (laughs) >> (laughs) My kids are young, six and four, and I definitely needed help over the last few years. It takes mentors, it takes other people that you look up to, who've gone through all of those same challenges and can, you know, advise you to sort of continue working in the field. I remember when my kid was born when he was six months old, I was considering quitting. And my husband's like, to be a good role model for your children, you need to continue working. Like, just being a mother is not enough. And so, you know, so that's one. You know, the village that you build around you your supporters, your mentors who keep encouraging you. Sheryl Sandberg said this to me in my second month at Facebook. She said that women drop out of technical fields, they become managers, they become sort of administrative more, in their nature of their work, and her advice was, "Don't do that, Don't stop the technical". And I think that's the other thing I'd say to a lot of women. Technical stuff is hard, but you know, keeping up with that and keeping sort of on top of it actually does help you in the long run. And it's definitely helped me in my career at Facebook. >> I think one of the things, and Hannah and I and Tracy talked about this in the open, and I think you'll agree with us, is the whole saying of you can't be what you can't see, and I like to way, "Well, you can be what you can see". That visibility, the great thing that WiDS did, of having you on the stage as a speaker this morning so people can understand, everyone, like I said, everyone knows Meta, >> Yeah. >> everyone uses Facebook. And so it's important to bring that connection, >> Yeah. >> of how data is driving the experiences, the fact that it's User First, but we need to be able to see women in positions, >> Yes. >> like you, especially with Sheryl stepping down moving on to something else, or people that are like YouTube influencers, that have no idea that the head of YouTube for a very long time, Susan Wojcicki is a woman. >> (laughs) Yes. Who pioneered streaming, and I mean how often do you are you on YouTube every day? >> Yep, every day. >> But we have to be able to see and and raise the profile of these women and learn from them and be inspired, >> Absolutely. >> to keep going and going. I like what I do, I'm making a difference here. >> Yeah, yeah, absolutely. >> And I can be the, the sponsor or the mentor for somebody down the road. >> Absolutely. >> Yeah, and then referring back to what we talked in the beginning, show that data science is so diverse and it doesn't mean if you're like in IT, you're like sitting in your dark room, >> Right. (laughs) >> coding all day, but you know, >> (laughs) Right! >> to show the different facets of this job and >> Right! >> make this appealing to women, >> Yeah. for sure. >> And I said this in my keynote too, you know, one of the things that helped me most is complimenting the data and the techniques and the algorithms with how you work with people, and you know, empathy and alignment building and leadership, strategic thinking. And I think honestly, I think women do a lot of this stuff really well. We know how to work with people and so, you know, I've seen this at Meta for sure, like, you know, all of these skills soft skills, as we call them, go a long way, and like, you know, doing the right things and having a lasting impact. And like I said, women are going to rule the world, you know, in our lifetimes. (laughs) >> Oh, I can't, I can't wait to see that happen. There's some interesting female candidates that are already throwing their hats in the ring for the next presidential election. >> Yes. >> So we'll have to see where that goes. But some of the things that are so interesting to me, here we are in California and Palo Alto, technically Stanford is its own zip code, I believe. And we're in California, we're freaking out because we've gotten so much rain, it's absolutely unprecedented. We need it, we had a massive drought, an extreme drought, technically, for many years. I've got friends that live up in Tahoe, I've been getting pictures this morning of windows that are >> (laughs) that are covered? >> Yes, actually, yes. (Gayatree laughs) That, where windows like second-story windows are covered in snow. >> Yeah. >> Climate change. >> Climate change. >> There's so much that data science is doing to power and power our understanding of climate change whether it's that, or police violence. >> Yeah. (all talk together) >> We had talk today on that it was amazing. >> Yes. So I want more people to know what data science is really facilitating, that impacts all of us, whether you're in a technical role or not. >> And data wins arguments. >> Yes, I love that! >> I said this is my slide today, like, you know, there's always going to be doubters and naysayers and I mean, but there's hard evidence, there's hard data like, yeah. In all of these fields, I mean the data that climate change, the data science that we have done in the environmental and climate change areas and medical, and you know, medicine professions just so much, so much more opportunity, and like, how much we can learn more about the world. >> Yeah. >> Yeah, it's a pretty exciting time to be a data scientist. >> I feel like, we're just scratching the surface. >> Yeah. >> With the potential and the global impact that we can make with data science. Gayatree, it's been so great having you on theCUBE, thank you. >> Right, >> Thank you so much, Gayatree. >> So much, I love, >> Thank you. >> I'm going to take Data WiD's arguments into my personal life. (Gayatree laughs) I was actually just, just a quick anecdote, funny story. I was listening to the radio this morning and there was a commercial from an insurance company and I guess the joke is, it's an argument between two spouses, and the the voiceover comes in and says, "Let's watch a replay". I'm like, if only they, then they got the data that helped the woman win the argument. (laughs) >> (laughs) I will warn you it doesn't always help with arguments I have with my husband. (laughs) >> Okay, I'm going to keep it in the middle of my mind. >> Yes! >> Gayatree, thank you so much. >> Thank you so much, >> for sharing, >> Thank you both for the opportunity. >> And being a great female that we can look up to, we really appreciate your insights >> Oh, likewise. >> and your time. >> Thank you. >> All right, for our guest, for Hannah Freitag, I'm Lisa Martin, live at Stanford University covering "Women in Data Science '23". Stick around, our next guest joins us in just a minute. (upbeat music) I have been in the software and technology industry for over 12 years now, so I've had the opportunity as a marketer to really understand and interact with customers across the entire buyer's journey. Hi, I'm Lisa Martin and I'm a host of theCUBE. (upbeat music) Being a host on theCUBE has been a dream of mine for the last few years. I had the opportunity to meet Jeff and Dave and John at EMC World a few years ago and got the courage up to say, "Hey, I'm really interested in this. I love talking with customers, gimme a shot, let me come into the studio and do an interview and see if we can work together". I think where I really impact theCUBE is being a female in technology. We interview a lot of females in tech, we do a lot of women in technology events and one of the things I.

Published Date : Mar 8 2023

SUMMARY :

in the fields of data science. and data that drives and I obviously used it as a (all laugh) and comfortable with computers. And so now you lead, I'm and you know, helping build Yeah, you mentioned how and you can build this I was just at Mobile World a lot of us don't realize has to become data-driven. has the expectation. and conducting in our daily lives. And I think we, you know, this conference, And that is that the CTO and we need to be talking about this more. to the launch of the iPhone, which has like you have women CEOs and I just thought, we on the thing that you mentioned and you know, want to and just how you write And it's going to One of the things that the One of the biggest I did the very Indian thing and can, you know, advise you to sort of and I like to way, "Well, And so it's important to bring that have no idea that the head of YouTube and I mean how often do you I like what I do, I'm Yeah, yeah, for somebody down the road. (laughs) Yeah. and like, you know, doing the right things that are already throwing But some of the things that are covered in snow. There's so much that Yeah. on that it was amazing. that impacts all of us, and you know, medicine professions to be a data scientist. I feel like, and the global impact and I guess the joke is, (laughs) I will warn you I'm going to keep it in the and one of the things I.

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
Susan WojcickiPERSON

0.99+

Lisa MartinPERSON

0.99+

HannahPERSON

0.99+

Mira MuratiPERSON

0.99+

CaliforniaLOCATION

0.99+

TracyPERSON

0.99+

FacebookORGANIZATION

0.99+

Hannah FreitagPERSON

0.99+

Sheryl SandbergPERSON

0.99+

10QUANTITY

0.99+

GayatreePERSON

0.99+

$100 millionQUANTITY

0.99+

JeffPERSON

0.99+

27.6%QUANTITY

0.99+

60%QUANTITY

0.99+

TahoeLOCATION

0.99+

threeQUANTITY

0.99+

SherylPERSON

0.99+

oneQUANTITY

0.99+

Palo AltoLOCATION

0.99+

2022DATE

0.99+

OneQUANTITY

0.99+

IndiaLOCATION

0.99+

200 millionQUANTITY

0.99+

six monthsQUANTITY

0.99+

sixQUANTITY

0.99+

MetaORGANIZATION

0.99+

10 thingsQUANTITY

0.99+

iPhoneCOMMERCIAL_ITEM

0.99+

two spousesQUANTITY

0.99+

Engagement EcosystemORGANIZATION

0.99+

10 millionQUANTITY

0.99+

yesterdayDATE

0.99+

todayDATE

0.99+

last weekDATE

0.99+

25QUANTITY

0.99+

Mumbai, IndiaLOCATION

0.99+

YouTubeORGANIZATION

0.99+

JohnPERSON

0.99+

fourQUANTITY

0.99+

two examplesQUANTITY

0.99+

UberORGANIZATION

0.99+

DavePERSON

0.99+

over 12 yearsQUANTITY

0.98+

firstQUANTITY

0.98+

two thingsQUANTITY

0.98+

200 million businessesQUANTITY

0.98+

StanfordORGANIZATION

0.98+

bothQUANTITY

0.98+

InstagramORGANIZATION

0.98+

Women in Data Science 2023TITLE

0.98+

WhatsAppORGANIZATION

0.98+

Gayatree GanuPERSON

0.98+

ChatGPTORGANIZATION

0.98+

second monthQUANTITY

0.97+

nadb.orgORGANIZATION

0.97+

sixth gradeQUANTITY

0.97+

first guestQUANTITY

0.97+

'22DATE

0.97+

Jacqueline Kuo, Dataiku | WiDS 2023


 

(upbeat music) >> Morning guys and girls, welcome back to theCUBE's live coverage of Women in Data Science WIDS 2023 live at Stanford University. Lisa Martin here with my co-host for this segment, Tracy Zhang. We're really excited to be talking with a great female rockstar. You're going to learn a lot from her next, Jacqueline Kuo, solutions engineer at Dataiku. Welcome, Jacqueline. Great to have you. >> Thank you so much. >> Thank for being here. >> I'm so excited to be here. >> So one of the things I have to start out with, 'cause my mom Kathy Dahlia is watching, she's a New Yorker. You are a born and raised New Yorker and I learned from my mom and others. If you're born in New York no matter how long you've moved away, you are a New Yorker. There's you guys have like a secret club. (group laughs) >> I am definitely very proud of being born and raised in New York. My family immigrated to New York, New Jersey from Taiwan. So very proud Taiwanese American as well. But I absolutely love New York and I can't imagine living anywhere else. >> Yeah, yeah. >> I love it. >> So you studied, I was doing some research on you you studied mechanical engineering at MIT. >> Yes. >> That's huge. And you discovered your passion for all things data-related. You worked at IBM as an analytics consultant. Talk to us a little bit about your career path. Were you always interested in engineering STEM-related subjects from the time you were a child? >> I feel like my interests were ranging in many different things and I ended up landing in engineering, 'cause I felt like I wanted to gain a toolkit like a toolset to make some sort of change with or use my career to make some sort of change in this world. And I landed on engineering and mechanical engineering specifically, because I felt like I got to, in my undergrad do a lot of hands-on projects, learn every part of the engineering and design process to build products which is super-transferable and transferable skills sort of is like the trend in my career so far. Where after undergrad I wanted to move back to New York and mechanical engineering jobs are kind of few and fall far in between in the city. And I ended up landing at IBM doing analytics consulting, because I wanted to understand how to use data. I knew that data was really powerful and I knew that working with it could allow me to tell better stories to influence people across different industries. And that's also how I kind of landed at Dataiku to my current role, because it really does allow me to work across different industries and work on different problems that are just interesting. >> Yeah, I like the way that, how you mentioned building a toolkit when doing your studies at school. Do you think a lot of skills are still very relevant to your job at Dataiku right now? >> I think that at the core of it is just problem solving and asking questions and continuing to be curious or trying to challenge what is is currently given to you. And I think in an engineering degree you get a lot of that. >> Yeah, I'm sure. >> But I think that we've actually seen that a lot in the panels today already, that you get that through all different types of work and research and that kind of thoughtfulness comes across in all different industries too. >> Talk a little bit about some of the challenges, that data science is solving, because every company these days, whether it's an enterprise in manufacturing or a small business in retail, everybody has to be data-driven, because the end user, the end customer, whoever that is whether it's a person, an individual, a company, a B2B, expects to have a personalized custom experience and that comes from data. But you have to be able to understand that data treated properly, responsibly. Talk about some of the interesting projects that you're doing at Dataiku or maybe some that you've done in the past that are really kind of transformative across things climate change or police violence, some of the things that data science really is impacting these days. >> Yeah, absolutely. I think that what I love about coming to these conferences is that you hear about those really impactful social impact projects that I think everybody who's in data science wants to be working on. And I think at Dataiku what's great is that we do have this program called Ikig.AI where we work with nonprofits and we support them in their data and analytics projects. And so, a project I worked on was with the Clean Water, oh my goodness, the Ocean Cleanup project, Ocean Cleanup organization, which was amazing, because it was sort of outside of my day-to-day and it allowed me to work with them and help them understand better where plastic is being aggregated across the world and where it appears, whether that's on beaches or in lakes and rivers. So using data to help them better understand that. I feel like from a day-to-day though, we, in terms of our customers, they're really looking at very basic problems with data. And I say basic, not to diminish it, but really just to kind of say that it's high impact, but basic problems around how do they forecast sales better? That's a really kind of, sort of basic problem, but it's actually super-complex and really impactful for people, for companies when it comes to forecasting how much headcount they need to have in the next year or how much inventory to have if they're retail. And all of those are going to, especially for smaller companies, make a huge impact on whether they make profit or not. And so, what's great about working at Dataiku is you get to work on these high-impact projects and oftentimes I think from my perspective, I work as a solutions engineer on the commercial team. So it's just, we work generally with smaller customers and sometimes talking to them, me talking to them is like their first introduction to what data science is and what they can do with that data. And sort of using our platform to show them what the possibilities are and help them build a strategy around how they can implement data in their day-to-day. >> What's the difference? You were a data scientist by title and function, now you're a solutions engineer. Talk about the ascendancy into that and also some of the things that you and Tracy will talk about as those transferable, those transportable skills that probably maybe you learned in engineering, you brought data science now you're bringing to solutions engineering. >> Yeah, absolutely. So data science, I love working with data. I love getting in the weeds of things and I love, oftentimes that means debugging things or looking line by line at your code and trying to make it better. I found that on in the data science role, while those things I really loved, sometimes it also meant that I didn't, couldn't see or didn't have visibility into the broader picture of well like, well why are we doing this project? And who is it impacting? And because oftentimes your day-to-day is very much in the weeds. And so, I moved into sales or solutions engineering at Dataiku to get that perspective, because what a sales engineer does is support the sale from a technical perspective. And so, you really truly understand well, what is the customer looking for and what is going to influence them to make a purchase? And how do you tell the story of the impact of data? Because oftentimes they need to quantify well, if I purchase a software like Dataiku then I'm able to build this project and make this X impact on the business. And that is really powerful. That's where the storytelling comes in and that I feel like a lot of what we've been hearing today about connecting data with people who can actually do something with that data. That's really the bridge that we as sales engineers are trying to connect in that sales process. >> It's all about connectivity, isn't it? >> Yeah, definitely. We were talking about this earlier that it's about making impact and it's about people who we are analyzing data is like influencing. And I saw that one of the keywords or one of the biggest thing at Dataiku is everyday AI, so I wanted to just ask, could you please talk more about how does that weave into the problem solving and then day-to-day making an impact process? >> Yes, so I started working on Dataiku around three years ago and I fell in love with the product itself. The product that we have is we allow for people with different backgrounds. If you're coming from a data analyst background, data science, data engineering, maybe you are more of like a business subject matter expert, to all work in one unified central platform, one user interface. And why that's powerful is that when you're working with data, it's not just that data scientist working on their own and their own computer coding. We've heard today that it's all about connecting the data scientists with those business people, with maybe the data engineers and IT people who are actually going to put that model into production or other folks. And so, they all use different languages. Data scientists might use Python and R, your business people are using PowerPoint and Excel, everyone's using different tools. How do we bring them all in one place so that you can have conversations faster? So the business people can understand exactly what you're building with the data and can get their hands on that data and that model prediction faster. So that's what Dataiku does. That's the product that we have. And I completely forgot your question, 'cause I got so invested in talking about this. Oh, everyday AI. Yeah, so the goal of of Dataiku is really to allow for those maybe less technical people with less traditional data science backgrounds. Maybe they're data experts and they understand the data really well and they've been working in SQL for all their career. Maybe they're just subject matter experts and want to get more into working with data. We allow those people to do that through our no and low-code tools within our platform. Platform is very visual as well. And so, I've seen a lot of people learn data science, learn machine learning by working in the tool itself. And that's sort of, that's where everyday AI comes in, 'cause we truly believe that there are a lot of, there's a lot of unutilized expertise out there that we can bring in. And if we did give them access to data, imagine what we could do in the kind of work that they can do and become empowered basically with that. >> Yeah, we're just scratching the surface. I find data science so fascinating, especially when you talk about some of the real world applications, police violence, health inequities, climate change. Here we are in California and I don't know if you know, we're experiencing an atmospheric river again tomorrow. Californians and the rain- >> Storm is coming. >> We are not good... And I'm a native Californian, but we all know about climate change. People probably don't associate all of the data that is helping us understand it, make decisions based on what's coming what's happened in the past. I just find that so fascinating. But I really think we're truly at the beginning of really understanding the impact that being data-driven can actually mean whether you are investigating climate change or police violence or health inequities or your a grocery store that needs to become data-driven, because your consumer is expecting a personalized relevant experience. I want you to offer me up things that I know I was doing online grocery shopping, yesterday, I just got back from Europe and I was so thankful that my grocer is data-driven, because they made the process so easy for me. And but we have that expectation as consumers that it's going to be that easy, it's going to be that personalized. And what a lot of folks don't understand is the data the democratization of data, the AI that's helping make that a possibility that makes our lives easier. >> Yeah, I love that point around data is everywhere and the more we have, the actually the more access we actually are providing. 'cause now compute is cheaper, data is literally everywhere, you can get access to it very easily. And so, I feel like more people are just getting themselves involved and that's, I mean this whole conference around just bringing more women into this industry and more people with different backgrounds from minority groups so that we get their thoughts, their opinions into the work is so important and it's becoming a lot easier with all of the technology and tools just being open source being easier to access, being cheaper. And that I feel really hopeful about in this field. >> That's good. Hope is good, isn't it? >> Yes, that's all we need. But yeah, I'm glad to see that we're working towards that direction. I'm excited to see what lies in the future. >> We've been talking about numbers of women, percentages of women in technical roles for years and we've seen it hover around 25%. I was looking at some, I need to AnitaB.org stats from 2022 was just looking at this yesterday and the numbers are going up. I think the number was 26, 27.6% of women in technical roles. So we're seeing a growth there especially over pre-pandemic levels. Definitely the biggest challenge that still seems to be one of the biggest that remains is attrition. I would love to get your advice on what would you tell your younger self or the previous prior generation in terms of having the confidence and the courage to pursue engineering, pursue data science, pursue a technical role, and also stay in that role so you can be one of those females on stage that we saw today? >> Yeah, that's the goal right there one day. I think it's really about finding other people to lift and mentor and support you. And I talked to a bunch of people today who just found this conference through Googling it, and the fact that organizations like this exist really do help, because those are the people who are going to understand the struggles you're going through as a woman in this industry, which can get tough, but it gets easier when you have a community to share that with and to support you. And I do want to definitely give a plug to the WIDS@Dataiku team. >> Talk to us about that. >> Yeah, I was so fortunate to be a WIDS ambassador last year and again this year with Dataiku and I was here last year as well with Dataiku, but we have grown the WIDS effort so much over the last few years. So the first year we had two events in New York and also in London. Our Dataiku's global. So this year we additionally have one in the west coast out here in SF and another one in Singapore which is incredible to involve that team. But what I love is that everyone is really passionate about just getting more women involved in this industry. But then also what I find fortunate too at Dataiku is that we have a strong female, just a lot of women. >> Good. >> Yeah. >> A lot of women working as data scientists, solutions engineer and sales and all across the company who even if they aren't doing data work in a day-to-day, they are super-involved and excited to get more women in the technical field. And so. that's like our Empower group internally that hosts events and I feel like it's a really nice safe space for all of us to speak about challenges that we encounter and feel like we're not alone in that we have a support system to make it better. So I think from a nutrition standpoint every organization should have a female ERG to just support one another. >> Absolutely. There's so much value in a network in the community. I was talking to somebody who I'm blanking on this may have been in Barcelona last week, talking about a stat that showed that a really high percentage, 78% of people couldn't identify a female role model in technology. Of course, Sheryl Sandberg's been one of our role models and I thought a lot of people know Sheryl who's leaving or has left. And then a whole, YouTube influencers that have no idea that the CEO of YouTube for years has been a woman, who has- >> And she came last year to speak at WIDS. >> Did she? >> Yeah. >> Oh, I missed that. It must have been, we were probably filming. But we need more, we need to be, and it sounds like Dataiku was doing a great job of this. Tracy, we've talked about this earlier today. We need to see what we can be. And it sounds like Dataiku was pioneering that with that ERG program that you talked about. And I completely agree with you. That should be a standard program everywhere and women should feel empowered to raise their hand ask a question, or really embrace, "I'm interested in engineering, I'm interested in data science." Then maybe there's not a lot of women in classes. That's okay. Be the pioneer, be that next Sheryl Sandberg or the CTO of ChatGPT, Mira Murati, who's a female. We need more people that we can see and lean into that and embrace it. I think you're going to be one of them. >> I think so too. Just so that young girls like me like other who's so in school, can see, can look up to you and be like, "She's my role model and I want to be like her. And I know that there's someone to listen to me and to support me if I have any questions in this field." So yeah. >> Yeah, I mean that's how I feel about literally everyone that I'm surrounded by here. I find that you find role models and people to look up to in every conversation whenever I'm speaking with another woman in tech, because there's a journey that has had happen for you to get to that place. So it's incredible, this community. >> It is incredible. WIDS is a movement we're so proud of at theCUBE to have been a part of it since the very beginning, since 2015, I've been covering it since 2017. It's always one of my favorite events. It's so inspiring and it just goes to show the power that data can have, the influence, but also just that we're at the beginning of uncovering so much. Jacqueline's been such a pleasure having you on theCUBE. Thank you. >> Thank you. >> For sharing your story, sharing with us what Dataiku was doing and keep going. More power to you girl. We're going to see you up on that stage one of these years. >> Thank you so much. Thank you guys. >> Our pleasure. >> Our pleasure. >> For our guests and Tracy Zhang, this is Lisa Martin, you're watching theCUBE live at WIDS '23. #EmbraceEquity is this year's International Women's Day theme. Stick around, our next guest joins us in just a minute. (upbeat music)

Published Date : Mar 8 2023

SUMMARY :

We're really excited to be talking I have to start out with, and I can't imagine living anywhere else. So you studied, I was the time you were a child? and I knew that working Yeah, I like the way and continuing to be curious that you get that through and that comes from data. And I say basic, not to diminish it, and also some of the I found that on in the data science role, And I saw that one of the keywords so that you can have conversations faster? Californians and the rain- that it's going to be that easy, and the more we have, Hope is good, isn't it? I'm excited to see what and also stay in that role And I talked to a bunch of people today is that we have a strong and all across the company that have no idea that the And she came last and lean into that and embrace it. And I know that there's I find that you find role models but also just that we're at the beginning We're going to see you up on Thank you so much. #EmbraceEquity is this year's

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
SherylPERSON

0.99+

Mira MuratiPERSON

0.99+

Lisa MartinPERSON

0.99+

Tracy ZhangPERSON

0.99+

TracyPERSON

0.99+

JacquelinePERSON

0.99+

Kathy DahliaPERSON

0.99+

Jacqueline KuoPERSON

0.99+

CaliforniaLOCATION

0.99+

EuropeLOCATION

0.99+

DataikuORGANIZATION

0.99+

New YorkLOCATION

0.99+

SingaporeLOCATION

0.99+

LondonLOCATION

0.99+

last yearDATE

0.99+

Sheryl SandbergPERSON

0.99+

YouTubeORGANIZATION

0.99+

IBMORGANIZATION

0.99+

BarcelonaLOCATION

0.99+

2022DATE

0.99+

TaiwanLOCATION

0.99+

2015DATE

0.99+

last weekDATE

0.99+

two eventsQUANTITY

0.99+

26, 27.6%QUANTITY

0.99+

last yearDATE

0.99+

PowerPointTITLE

0.99+

ExcelTITLE

0.99+

this yearDATE

0.99+

yesterdayDATE

0.99+

PythonTITLE

0.99+

DataikuPERSON

0.99+

New York, New JerseyLOCATION

0.99+

tomorrowDATE

0.99+

2017DATE

0.99+

SFLOCATION

0.99+

MITORGANIZATION

0.99+

todayDATE

0.98+

78%QUANTITY

0.98+

ChatGPTORGANIZATION

0.98+

oneQUANTITY

0.98+

Ocean CleanupORGANIZATION

0.98+

SQLTITLE

0.98+

next yearDATE

0.98+

International Women's DayEVENT

0.97+

RTITLE

0.97+

around 25%QUANTITY

0.96+

CaliforniansPERSON

0.95+

Women in Data ScienceTITLE

0.94+

one dayQUANTITY

0.92+

theCUBEORGANIZATION

0.91+

WIDSORGANIZATION

0.89+

first introductionQUANTITY

0.88+

Stanford UniversityLOCATION

0.87+

one placeQUANTITY

0.87+

Jumana Al Darwish | DigitalBits VIP Gala Dinner


 

>>Hello, everyone. Welcome to the cubes coverage, extended coverage of the V IP gala event. Earlier in the day, we were at the Monaco crypto summit, where we had 11 years, all the fault leaders here in MoCo coming together. It's a global event. It's an inner circle. It's a beginning, it's an ELG overall event. It's a kernel of the best of the best from finance entrepreneurship government coming together here with the gala event at the yacht club in Monaco. And we got a great lineup here. We have Sherman elder wish from decentralized investment group here with me. She and I was just talking and we're gonna have a great conversation. Welcome to the cube. Thank >>You so much. Thank you for having me. >>It's kind of our laid back to not only have an anchored desk, but we're kind of have conversations. You know, one of the things that we've been talking about is, you know, the technology innovation around decentralized, right? You've been an entrepreneur 9, 9, 9 years. Yes. Plus you're in a region of the world right now where it's exploding. You're in Dubai. Tell your story. You're in Dubai. There's a lot of action what's happening. >>So to Dubai is, is really the bridge between the east and the west. And it's grown. I've, I've had the privilege of witnessing Dubai's growth for over 16 years now. So I've been based in Dubai for 16 years. I'm originally from Jordan, lived in 11 countries. You can call me a global nomad home is where my suitcases and where I, you know, where I'm, I'm literally with my friends and community and the work that I do. So I've been there and I've witnessed this grow through working with the government there as well. So nine years ago, I jumped into the world of entrepreneurship. I specialize in art and education. Also, I work extensively now in decentralized with decentralized investment group. So we specialize in defi game five and also digital assets. So it's a beautiful time to be in Dubai right now. And witness that growth in web three, there's going to be a summit that's actually happening in September. And so it's attracting all the global leaders there with the government there. So they're really investing in, >>You know, the date on that. >>Sorry, >>You know the date on that? Yeah. Oh, >>September. They're going to be September, either 27th or >>28th. So later in the month, >>Yes. Later in the month of September. Okay. So it's very exciting to be a part >>Of that. Well, I love you're on here cause I want, first of all, you look fabulous. Great. Oh, thank you. Great event. Everyone's dressed up here. But one of the things I've been passionate about is women in tech. And I know you've got a project now you're working on this. Yes. Not only because it's it's needed. Yeah, but they're taking over. There's a lot of growth. Absolutely. The young entrepreneurs, young practitioners, absolutely young women all around the world. Absolutely. And we did a five region women in tech on March 7th with Stanford university, amazing. And Amazon web services. And I couldn't believe the stories. So we're gonna do more. And I want to get your take on this because there are stories that need to be told. Absolutely. What are, what are the, some of the stories that you're seeing, some of the, some of the cautionary tales, some of the successes, >>Well, you have, I mean the middle east right now is really a space, especially in Dubai, in the UAE, the growth of women in entrepreneurship, the support that we have from incubators, there, there is a hunger for growth and learning and innovation. And that is the beauty of being there. There are so many incredible stories, not one that I could say right now, but each and every story is exquisite and extraordinary. And what's really amazing is that you have the community there that supports one another, especially women in tech. I'm, I'm actually one of the co-founders of made for you global, which is a tech platform, which attracts entrepreneurship, female entrepreneurs, and really helping them kind of grow to their potential or maximize their potential. And we're actually going to have it on web three as well and integrate it within the blockchain. So there's a lot of, there's a lot of passion for, for growth in women, in tech and, and there's so many incredible stories to come, not just one, so many. And I invite you to come to Dubai so I can introduce you to all >>These incredible. So I'm really glad you're inclusive about men. >>Of course, we're inclusive >>About men, >>You know, men and women. I mean, it's a community that brings together these ideas. >>Yeah. I will say I had to go the microphone one time because I love doing the Stanford women in data science, but they, and we have female, a host. I just wanna do the interviews right there. So smart. I said, Chuck, can we have the female interviews cuz you know, like, okay, but they included me. Oh yes. But in all serious. Now this is a major force because women entrepreneurship make up 50% of the, the target audience of all products. Absolutely. So if, why, why isn't there more developers and input into the products and policies, right? That shape our society. This has been one of those head scratching moments and we're making progress, but not fast enough. >>Absolutely. And you know what, especially after COVID, so after COVID we all learned the lessons of the hybrid models of being more flexible of being more innovative of being making use of our time more effectively. And we've witnessed like an increase in women in tech over the years and especially in web three and decentralized investment group invest heavily into women and in tech as well, >>Give some examples of some things you're working on right now, projects you're investing in. So >>We're, well, everything that we do is inclusive of women. So with game five, for example, we specialize greatly in game five through our subsidiary company, based in the us, it's called X, Y, Z, Z Y it's gaming. And actually many of our creative team are women who are the developers behind the scenes who are bringing it to life. A lot of basically we're trying to educate the public as well about how to get meta mask wallets and to enter into this field. It's all about education and growing that momentum to be able to be more and more inclusive. >>Do you think you can help us get a cube host out there? Of course, of course they gotta be dynamic. Of course smart of course and no teleprompter of >>Course. And we would love for you to come so that we can really introduce you to >>All well now, now that COVID is over. We got a big plan on going cube global, digging it out in 2019, we had London, Bahrain, Singapore, amazing Dubai, Korea. Amazing. And so we wanted to really get out there and create a node, right? And open source kind of vibe where right. The folks all around the world can connect through the network effects. And one thing I noticed about the women in tech, especially in your area is the networking is really high velocity. Absolutely people like the network out there is that, do you see that as well? Absolutely. >>Because it's a, it's a city of transition, you know? So that's the beauty of Dubai, it's positioning power. And also it's a very innovative hub. And so with all of these summits that are coming up, it's attracting the communities and there's lots of networking that happens there. And I think more and more we're seeing with web three is that it is all about the community. It's all about bringing everyone together. >>Well, we got people walking through the sets. See, that's the thing that about a cocktail party. You got people walking through the set that's good. Made, had some color. Rachel Wolfson is in the house. Rachel is here. That's Rachel Woodson. If you didn't recognize her she's with coin Telegraph. Oh bless. I don't know who they, the Glo is as they say, but that's how he went cool to me. All right. So betting back to kinda what you're working on. Have you been to Silicon valley lately? Because you're seeing a lot of peering where people are looking at web three and saying, Hey, Silicon valley is going through a transition too. You're seeing beacons of outposts, right? Where you got people moving to Miami, you got Dubai, you got Singapore, you got, you know, Japan, all these countries. Now there's a, there's a network effect. >>Absolutely. It's all about. And honestly, when I see, I mean, I've been to Miami so many times this year for all the web three events and also in Austin and GTC as well. And what you see is that there is this ripple effect that's happening and it is attracting more and more momentum because the conversations are there and the openness to work together. It's all about partnerships and collaboration. This is a field which is based on collaboration communities. >>Awesome. What are some of the advice advice you have for women out there that are watching around being an entrepreneur? Because we were talking before we came on camera about it's hard. It's not easy. It's not for the faint of heart. Yeah. As Theresa Carlson, a friend of mine used, used to say all the time entrepreneurship was a rollercoaster. Of course, what's your advice don't give up or stay strong. What's your point of view? >>Honestly, if you're passionate about what you do. And I know it sounds very cliche. It's really important to stay focused, moving forward, always. And really it's about partnerships. It's about the ability to network. It's the ability to fail as well. Yeah. And to learn from your mistakes and to know when to ask for help. A lot of the times, you know, we shy away from asking for help or because we're embarrassed, but we need to be more open to failing, to growing and to also collaborating with one another. >>Okay. So final question for you while I got, by the way, you're an awesome guest. Oh, thank you. What are you what's next for you? What are you working on right now? Next year? What's on your goal list. What's your project? What's >>Your top goal? Oh my gosh. >>Top three, >>Top three, definitely immersing myself more into web three. Web three is definitely the future getting made for you global on the ground and running in terms of the networking aspect in a female entrepreneurship, more and more giving back as well. So using web three for social good. So a lot more charitable, innovative kind of campaigns that we hope to host within the web three community to be able to educate, to innovate and also help those that are, that need it the most as >>Well. Shaman, thank you for coming on the cube. I really appreciate it. And thanks for coming on. Thank you >>So much. >>I'm so grateful. Okay. You watching the queue, we're back in the more coverage here at the after party of the event, it's the VIP gala with prince Albert and all the top guests in Monica leaning into crypto I'm John furier. Thanks for watching.

Published Date : Aug 10 2022

SUMMARY :

It's a kernel of the best of the best from finance entrepreneurship government Thank you for having me. one of the things that we've been talking about is, you know, the technology innovation around decentralized, And so it's attracting all the global leaders there You know the date on that? They're going to be September, either 27th or So later in the month, So it's very exciting to be a part But one of the things I've been passionate about is women in tech. And that is the beauty of being there. So I'm really glad you're inclusive about men. I mean, it's a community that brings together these ideas. I said, Chuck, can we have the female interviews cuz you know, like, okay, but they included me. of the hybrid models of being more flexible of being more innovative of So And actually many of our creative team are women who Do you think you can help us get a cube host out there? And we would love for you to come so that we can really introduce you to I noticed about the women in tech, especially in your area is the networking is really high So that's the beauty of Dubai, So betting back to kinda what you're working on. And what you see is that there is this ripple effect that's happening and it is attracting more and more momentum because What are some of the advice advice you have for women out there that are watching around being an entrepreneur? It's the ability to fail as well. What are you what's Oh my gosh. the networking aspect in a female entrepreneurship, more and more giving back as well. And thanks for coming on. it's the VIP gala with prince Albert and all the top guests in Monica leaning into

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
Theresa CarlsonPERSON

0.99+

MiamiLOCATION

0.99+

DubaiLOCATION

0.99+

Rachel WolfsonPERSON

0.99+

Rachel WoodsonPERSON

0.99+

RachelPERSON

0.99+

Silicon valleyLOCATION

0.99+

16 yearsQUANTITY

0.99+

ChuckPERSON

0.99+

JordanLOCATION

0.99+

2019DATE

0.99+

March 7thDATE

0.99+

AustinLOCATION

0.99+

9QUANTITY

0.99+

UAELOCATION

0.99+

SeptemberDATE

0.99+

AmazonORGANIZATION

0.99+

SingaporeLOCATION

0.99+

MonacoLOCATION

0.99+

11 yearsQUANTITY

0.99+

Next yearDATE

0.99+

11 countriesQUANTITY

0.99+

John furierPERSON

0.99+

Jumana Al DarwishPERSON

0.99+

JapanLOCATION

0.99+

KoreaLOCATION

0.99+

27thDATE

0.99+

LondonLOCATION

0.99+

9 yearsQUANTITY

0.99+

28thDATE

0.99+

nine years agoDATE

0.98+

BahrainLOCATION

0.98+

MonicaPERSON

0.98+

over 16 yearsQUANTITY

0.98+

three eventsQUANTITY

0.97+

StanfordORGANIZATION

0.97+

oneQUANTITY

0.97+

eachQUANTITY

0.96+

50%QUANTITY

0.96+

one timeQUANTITY

0.96+

GTCLOCATION

0.96+

princePERSON

0.95+

this yearDATE

0.95+

five regionQUANTITY

0.93+

Stanford universityORGANIZATION

0.93+

AlbertPERSON

0.89+

V IP galaEVENT

0.84+

Top threeQUANTITY

0.83+

DigitalBitsORGANIZATION

0.82+

ShamanPERSON

0.82+

webTITLE

0.78+

game fiveOTHER

0.74+

ELGEVENT

0.74+

firstQUANTITY

0.72+

Monaco crypto summitEVENT

0.7+

COVIDTITLE

0.68+

gameOTHER

0.67+

every storyQUANTITY

0.67+

web threeTITLE

0.64+

web threeQUANTITY

0.61+

ShermanORGANIZATION

0.59+

threeQUANTITY

0.55+

Web threeTITLE

0.53+

threeORGANIZATION

0.49+

MoCoEVENT

0.43+

fiveORGANIZATION

0.42+

GloPERSON

0.4+

COVIDORGANIZATION

0.39+

WiDS & Women in Tech: International Women's Day Wrap


 

>>Welcome back to the cubes coverage of women in data science, 2022. We've been live all day at Stanford at the Arriaga alumni center. Lisa Martin, John furrier joins me next, trying to, to cure your FOMO that you have. >>I love this events. My favorite events is 2015. We've been coming, growing community over 60 countries, 500 ambassadors and growing so many members. Widths has become a global phenomenon. And it's so exciting to be part of just being part of the ride. Judy and Karen, the team have been amazing partners and it's been fun to watch the progression and international women's day is tomorrow. And just the overall environment's changed a lot since then. It's gotten better. I'm still a lot more work to do, but we're getting the word out, but this year seems different. It seems more like a tipping point is happening and real-time cultural change. A lot of problems. COVID pulled forward. A lot of things, there's a war going on in Europe. It's just really weird time. And it's just seems like it's a tipping point. >>I think that's what we felt today was that it was a tipping point. There was a lot of our guests on the program that are first time with attendees. So in seven, just seven short years, this is the seventh annual width it's gone from this one day technical conference to this global movement, as you talked about. And I think that we definitely felt that women of all ages and men that are here as well understand we're at that tipping point and what needs to be done next to push it over the edge. >>Well, I'm super excited that you are able to do all the amazing interviews. I watched some of them online. I had to come by and, and join the team because I have FOMO. I love doing the interviews, but they're including me. I'm happy to be included, but I got to ask you, I mean, what was different this year? Because it was interesting. It's a hybrid event. It's in part, they didn't have it in person last year, right? So it's hybrid. I showed the streams where everywhere good interviews, what was some of the highlights? >>Just a very inspiring stories of women who really this morning's conversation that I got to hear before I came to set was about mentors and sponsors and how important it is for women of any age and anybody really to build their own personal board of directors with mentors and sponsors. And they were very clear in the difference between a mentor and a sponsor and John something. I didn't understand the difference between the two until a few years ago. I think it was at a VMware event and it really surprised me that I have mentors do ask sponsors. And so that was a discussion that everybody on this onset talked about. >>It was interesting. We're doing also the international women's day tomorrow, big 24 interviews, including the winds of content, as well as global women leaders around the world and to new J Randori, who runs all of AWS, Amy are your maps. And she told me the same thing. She's like, there's too many mentors, not enough sponsors. And she said that out loud. I felt, wow. That was a defining moment because he or she is so impressive. Worked at McKinsey, okay. Was an operator in, in running businesses. Now she heads up AWS saying out loud, we have too many mentors, this get down to business and get sponsors. And I asked her the same thing and she said, sponsors, create opportunities. Mentors, give feedback. And mentors go both ways. And she said, my S my teenage son is a mentor to me for some of the cool new stuff, but ventures can go both ways. Sponsors is specifically about opportunities, and I'm like, I felt like that comment hit home. >>It's so important, but it's also important to teach girls. And especially the there's younger girls here this year, there's high school and middle, I think even middle school girls here, how to have the confidence to, to find those mentors, those sponsors and cultivate those relationships. That's a whole, those are skills that are incredibly important, as important as it is to understand AI data science, machine learning. It's to be able to, to have the confidence in a capability to create that and find those sponsors to help you unlock those opportunities. >>You know, I feel lucky to do the interviews, certainly being included as a male, but you've been doing a lot of the interviews as females and females. I got to ask you what was the biggest, because every story is different. Some people will it's about taking charge of their career. Sometimes it's maybe doing something different. What some of the story themes did you see in your interviews out there? What were some of the, the coverings personal? Yeah. >>Yeah. A lot of, a lot of the guests had stem backgrounds and were interested in the stem studies from when they were quite young and had strong family backgrounds that helps to nurture that. I >>Also heard that role models. Yes, >>Exactly, exactly. A strong family backgrounds. I did talk to a few women who come from different backgrounds, like international business and, but loved data and wanted to be able to apply that and really learn data analytics and understand data science and understand the opportunities that, that it brings. And also some of the challenges there. Everybody had an inspiring story. >>Yeah. It's interesting. One of the senior women I interviewed, she was from Singapore and she fled India during a bombing war and then ended up getting her PhD. Now she's in space and weld and all that stuff. And she said, we're now living in nerd, native environment, me and the younger generation they're nerds. And I, you know, were at Stanford dirt nation. Of course we're Stanford, it's nerd nerd nation here. But her point is, is that everything's digital now. So the younger generation, they're not necessarily looking for programmers, certainly coding. Great. But if you're not into coding, you can still solve society problems. There's plenty of jobs that are open for the first time that weren't around years ago, which means there's problems that are new to that need new minds and new, fresh perspectives. So I thought that aperture of surface area of opportunities to contribute in women in tech is not just coding. No, and that was a huge, >>That was, and we also, this morning, I got to hear, and we've talked about, we talked with several of the women before the event about data science in healthcare, data science, in transportation equity. That was a new thing for me, John, that I didn't know, I didn't, I never thought about transient equity and transportation or lack thereof. And so w what this conference showed, I think this year is that the it's not just coding, but it's every industry. As we know, every company is a data company. Every company is a tech company. If they're not, they're not going to be here for a long. So the opportunities for women is the door is just blown. >>And I said, from my interviews, it's a data problem. That's our line. We always say in the cube, people who know our program programming, we say that, but it actually, when we get the data on the pipeline and the pipeline, it has data points where the ages of drop-off of girls and young women is 12 to 14 and 16 to 18, where the drop-off is significant. So attack the pipelining problem is one that I heard a lot of. And the other one that comes out a lot, it's kind of common sense, and it's talked about it, but it's nuanced, but it became very elevated this year in the breaking, the bias theme, which was role models are huge. So seeing powerful women in leadership positions is really a focus and that's inspires people and they can see themselves. And so I think when people see role models of women and, and folks on in positions, not just coded, but even at the executive suite huge focus. So I think that's going to be a next step function in my mind. That's that's, if I had to predict the trend, it would be you see a lot more role modeling, flexing that big time. >>Good that's definitely needed. You know, we, we often used to say she can't be what she can't see, but one of the interviews that I had said, she can be what she can see. And I loved the pivot on that because it put a positive light, but to your point, there needs to be more female role models that, that girls can look up to. So they can see, I can do this. Like she's doing leading, you know, YouTube, for example, or Sheryl Sandberg of Facebook. We need more of these role models to show the tremendous amount of opportunities that are there, and to help those, not just the younger girls, those even that are maybe more mature find that confidence to build. >>And I think that was another king that came out role models from family members, dad, or a relative, or someone that could see was a big one. The other common thread was, yeah. I tend to break stuff and like to put it together. So at a young age, they kind of realized that they were kind of nerdy and they like to do stuff very engineering, but mind is where math or science. And that was interesting. Sally eaves from in the UK brought this up, she's a professor and does cyber policy. She said, it's a stems gray, but put the arts in there, make it steam. So steam and stem are in two acronyms. Stem is, is obviously the technical, but adding arts because of the creativity needs, we need creativity and problem solving with technical. Yes. So it's not just stem it's theme. We've heard that before, but not as much this year, it's amplified big >>Time. Sally's great. I had the chance to interview her in the last couple of months. And you, you bring up creativity, which is an incredibly important point. You know, there are the, obviously the hard skills, the technical skills that are needed, but there's also creativity. Curiosity being curious to ask a question, there's probably many questions that we haven't even thought to ask yet. So encouraging that curiosity, that natural curiosity is as important as maybe someone say as the actual technical knowledge, >>What was the biggest thing you saw this year? If you zoom out and you look at the forest from the trees, what was the big observation for you this year? >>I think it's the growth of woods. We've decided seven years. It's now in 60 countries, 200 events, 500 ambassadors, probably 500 plus. And the number of people that I had on the program, John, that this is their first woods. So just the fact that it's growing, we, we we've seen it for years, but I think we really saw a lot of the fresh faces and heard from them today had stories of how they got involved and how they met Margo, how she found them. I had a younger Alon who'd just graduated from Harvard back in the spring. So maybe not even a year ago, working at Skydio, doing drone work and had a great perspective on why it's important to have women in the drone industry, the opportunities Jones for good. And it was just nice to hear that fresh perspective. And also to S to hear the women who are new to woods, get it immediately. You walk into the Arriaga alumni center in the morning and you feel the energy and the support and that it was just perpetuated year after year. >>Yeah, it's awesome. I think one of the things I think it was reflecting on this morning was how many women we've interviewed in our cube alumni database now. And we yet are massing quite the database of really amazing people and there's more coming in. So that was kind of on a personal kind of reflection on the cube and what we've been working on together. All of us, the other thing that jumped out at me was the international aspect this year. It just seems like there's a community of tribal vibe where it's not just the tech industry, you know, saying rod, rod, it's a complete call to arms around more stories, tell your story. Yes. More enthusiasm outside of the corporate kind of swim lanes into like more of, Hey, let's get the stories out there. And the catalyst from an interview turned into follow up on LinkedIn, just a lot more like viral network effect so much more this year than ever before. So, you know, we just got to get the stories. >>Absolutely. And I think people given what we've been through the last two years are just really hungry for that. In-person collaboration, the opportunity to see more leadership to get inspired and any level of their career. I think the women here this today have had that opportunity and it's been overwhelmingly positive as you can imagine as it is every year. But I agree. I think it's been more international and definitely much more focused on teaching some of the other skills, the confidence, the creativity, the curiosity. >>Well, Lisa, as of right now, it's March 8th in Japan. So today, officially is kicking off right now. It's kicking off international women's day, March 8th, and the cube has a four region portal that we're going to make open, thanks to the sponsors with widths and Stanford and AWS supporting our mission. We're going to have Latin America, AMIA Asia Pacific and north America content pumping on the cube all day today, tomorrow. >>Exactly. And we've had such great conversations. I really enjoyed talking to the women. I always, I love hearing the stories as you talked about, we need more stories to make it personal, to humanize it, to learn from these people who either had some of them had linear paths, but a lot of emergency zig-zaggy, as you would say. And I always find that so interesting to understand how they got to where they are. Was it zig-zaggy, was it zig-zaggy intentionally? Yes. Some of the women that I talked to had very intentional pivots in their career to get them where they are, but I still thought that story was a very, >>And I like how you're here at Stanford university with winds the day before international Wednesday, technically now in Asia, it's starting, this is going to be a yearly trend. This is season one episode, one of the cube covering international women's day, and then every day for the rest of the year, right? >>What were some of your takeaways from some of the international women's day conversations that you had? >>Number one thing was community. The number one vibe was besides the message of more roles or available role models are important. You don't have to be a coder, but community was inherently the fabric of every conversation. The people were high energy, highly knowledgeable about on being on point around the core issue. It wasn't really politicized was much more of about this is really goodness and real examples of force multipliers of diversity, inclusion and equity, when, what works together as a competitive advantage. And, you know, as a student of business, that is a real change. I think, you know, the people who do it are going to have a competitive advantage. So community competitive advantage and just, and just overall break that bias through the mentoring and the sponsorships. >>And we've had a lot of great conversations about, I loved the theme of international women's day, this year breaking the bias. I asked everybody that I spoke with for international women's day and for width. What does that mean to you? And where are we on that journey? And everyone had a really insightful stories to share about where we are with that in their opinions, in their fields industries. Why, and ultimately, I think the general theme was we have the awareness now that we need, we have the awareness from an equity perspective, that's absolutely needed. We have to start there, shine the light on it so that the bias can be broken and opportunities for everybody can just proliferate >>Global community is going to rise and it's going to tend to rise. The tide is rising. It's going to get better and better. It was a fun year this year. And I think it was relief that COVID kind of going out, people getting back into physical events has been, been really, really great. >>Yep, absolutely. So, John, I, I appreciate all the opportunities that you've given me as a female anchor on the show. International women's day coverage was fantastic. Widths 2022 coming to an end was fantastic. Look forward to next year. >>Well, Margo, Judy and Karen who put this together, had a vision and that vision was right and it was this working and when it gets going, it has escape, velocity unstoppable. >>It's a rocket ship. That's a rocket. I love that. I love to be part of John. Thanks for joining me on the wrap. We want to thank you for watching the cubes coverage of international women's day. The women's showcase as well as women in data science, 2022. We'll see you next time.

Published Date : Mar 8 2022

SUMMARY :

Welcome back to the cubes coverage of women in data science, 2022. And it's so exciting to be part of just being part of the ride. And I think that we definitely felt that I showed the streams where everywhere good interviews, what was some of the highlights? And so that was a discussion that everybody on this onset talked And I asked her the same thing and she said, sponsors, create opportunities. And especially the there's younger girls here I got to ask you what was the biggest, because every story is different. had strong family backgrounds that helps to nurture that. Also heard that role models. I did talk to a few women who come from different backgrounds, One of the senior women I interviewed, she was from Singapore So the opportunities for women And the other one that comes out a lot, it's kind of common sense, and it's talked about it, but it's nuanced, but it became very And I loved the pivot on that because it put a positive light, but to your point, And I think that was another king that came out role models from family members, dad, or a relative, I had the chance to interview her in the last couple of months. And the number of people that I had on the program, John, that this is their first woods. I think one of the things I think it was reflecting on this morning was how many women we've interviewed in our cube In-person collaboration, the opportunity to see more leadership to on the cube all day today, tomorrow. And I always find that so interesting to And I like how you're here at Stanford university with winds the day before You don't have to be a coder, but community was And everyone had a really insightful stories to share about where we are And I think it was relief that COVID kind of going out, Widths 2022 coming to an end was fantastic. and it was this working and when it gets going, it has escape, velocity unstoppable. I love to be part of John.

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
JudyPERSON

0.99+

JohnPERSON

0.99+

Lisa MartinPERSON

0.99+

SallyPERSON

0.99+

JapanLOCATION

0.99+

KarenPERSON

0.99+

AWSORGANIZATION

0.99+

AsiaLOCATION

0.99+

J RandoriPERSON

0.99+

2015DATE

0.99+

Sheryl SandbergPERSON

0.99+

LisaPERSON

0.99+

MargoPERSON

0.99+

SingaporeLOCATION

0.99+

StanfordORGANIZATION

0.99+

500 ambassadorsQUANTITY

0.99+

todayDATE

0.99+

EuropeLOCATION

0.99+

12QUANTITY

0.99+

2022DATE

0.99+

twoQUANTITY

0.99+

March 8thDATE

0.99+

next yearDATE

0.99+

sevenQUANTITY

0.99+

seven yearsQUANTITY

0.99+

OneQUANTITY

0.99+

200 eventsQUANTITY

0.99+

UKLOCATION

0.99+

McKinseyORGANIZATION

0.99+

last yearDATE

0.99+

YouTubeORGANIZATION

0.99+

north AmericaLOCATION

0.99+

AmyPERSON

0.99+

first timeQUANTITY

0.99+

IndiaLOCATION

0.99+

18QUANTITY

0.99+

14QUANTITY

0.99+

seven short yearsQUANTITY

0.99+

two acronymsQUANTITY

0.99+

both waysQUANTITY

0.99+

this yearDATE

0.98+

16QUANTITY

0.98+

John furrierPERSON

0.98+

oneQUANTITY

0.98+

FacebookORGANIZATION

0.98+

500 plusQUANTITY

0.98+

tomorrowDATE

0.98+

a year agoDATE

0.98+

SkydioORGANIZATION

0.98+

60 countriesQUANTITY

0.98+

first woodsQUANTITY

0.98+

over 60 countriesQUANTITY

0.98+

AMIAORGANIZATION

0.97+

International Women's DayEVENT

0.97+

AlonPERSON

0.97+

Latin AmericaLOCATION

0.96+

LinkedInORGANIZATION

0.96+

this morningDATE

0.96+

HarvardORGANIZATION

0.95+

international women's dayEVENT

0.94+

ArriagaORGANIZATION

0.93+

international women's dayEVENT

0.93+

four regionQUANTITY

0.93+

seventh annualQUANTITY

0.92+

Stanford universityORGANIZATION

0.91+

widthsORGANIZATION

0.9+

women's dayEVENT

0.89+

Hannah Sperling, SAP | WiDS 2022


 

>>Hey everyone. Welcome back to the cubes. Live coverage of women in data science, worldwide conference widths 2022. I'm Lisa Martin coming to you from Stanford university at the Arriaga alumni center. And I'm pleased to welcome my next guest. Hannah Sperling joins me business process intelligence or BPI, academic and research alliances at SAP HANA. Welcome to the program. >>Hi, thank you so much for having me. >>So you just flew in from Germany. >>I did last week. Yeah. Long way away. I'm very excited to be here. Uh, but before we get started, I would like to say that I feel very fortunate to be able to be here and that my heart and vicious still goes out to people that might be in more difficult situations right now. I agree >>Such a it's one of my favorite things about Wiz is the community that it's grown into. There's going to be about a 100,000 people that will be involved annually in woods, but you walk into the Arriaga alumni center and you feel this energy from all the women here, from what Margo and teams started seven years ago to what it has become. I was happened to be able to meet listening to one of the panels this morning, and they were talking about something that's just so important for everyone to hear, not just women, the importance of mentors and sponsors, and being able to kind of build your own personal board of directors. Talk to me about some of the mentors that you've had in the past and some of the ones that you have at SAP now. >>Yeah. Thank you. Um, that's actually a great starting point. So maybe talk a bit about how I got involved in tech. Yeah. So SAP is a global software company, but I actually studied business and I was hired directly from university, uh, around four years ago. And that was to join SAP's analytics department. And I've always had a weird thing for databases, even when I was in my undergrad. Um, I did enjoy working with data and so working in analytics with those teams and some people mentoring me, I got into database modeling and eventually ventured even further into development was working in analytics development for a couple of years. And yeah, still am with a global software provider now, which brought me to women and data science, because now I'm also involved in research again, because yeah, some reason couldn't couldn't get enough of that. Um, maybe learn about the stuff that I didn't do in my undergrad. >>And post-grad now, um, researching at university and, um, yeah, one big part in at least European data science efforts, um, is the topic of sensitive data and data privacy considerations. And this is, um, also topic very close to my heart because you can only manage what you measure, right. But if everybody is afraid to touch certain pieces of sensitive data, I think we might not get to where we want to be as fast as we possibly could be. And so I've been really getting into a data and anonymization procedures because I think if we could random a workforce data usable, especially when it comes to increasing diversity in stem or in technology jobs, we should really be, um, letting the data speak >>And letting the data speak. I like that. One of the things they were talking about this morning was the bias in data, the challenges that presents. And I've had some interesting conversations on the cube today, about data in health care data in transportation equity. Where do you, what do you think if we think of international women's day, which is tomorrow the breaking the bias is the theme. Where do you think we are from your perspective on breaking the bias that's across all these different data sets, >>Right. So I guess as somebody working with data on a daily basis, I'm sometimes amazed at how many people still seem to think that data can be unbiased. And this has actually touched upon also in the first keynote that I very much enjoyed, uh, talking about human centered data science people that believe that you can take the human factor out of any effort related to analysis, um, are definitely on the wrong path. So I feel like the sooner that we realize that we need to take into account certain bias sees that will definitely be there because data is humanly generated. Um, the closer we're going to get to something that represents reality better and might help us to change reality for the better as well, because we don't want to stick with the status quo. And any time you look at data, it's definitely gonna be a backward looking effort. So I think the first step is to be aware of that and not to strive for complete objectivity, but understanding and coming to terms with the fact just as it was mentioned in the equity panel, that that is logically impossible, right? >>That's an important, you bring up a really important point. It's important to understand that that is not possible, but what can we work with? What is possible? What can we get to, where do you think we are on the journey of being able to get there? >>I think that initiatives like widths of playing an important role in making that better and increasing that awareness there a big trend around explainability interpretability, um, an AI that you see, not just in Europe, but worldwide, because I think the awareness around those topics is increasing. And that will then, um, also show you the blind spots that you may still have, no matter how much you think about, um, uh, the context. Um, one thing that we still need to get a lot better at though, is including everybody in these types of projects, because otherwise you're always going to have a certain selection in terms of prospectus that you're getting it >>Right. That thought diversity there's so much value in thought diversity. That's something that I think I first started talking about thought diversity at a Wood's conference a few years ago, and really understanding the impact there that that can make to every industry. >>Totally. And I love this example of, I think it was a soap dispenser. I'm one of these really early examples of how technology, if you don't watch out for these, um, human centered considerations, how technology can, can go wrong and just, um, perpetuate bias. So a soap dispenser that would only recognize the hand, whether it was a certain, uh, light skin type that w you know, be placed underneath it. So it's simple examples like that, um, that I think beautifully illustrate what we need to watch out for when we design automatic decision aids, for example, because anywhere where you don't have a human checking, what's ultimately decided upon you end up, you might end up with much more grave examples, >>Right? No, it's, it's I agree. I, Cecilia Aragon gave the talk this morning on the human centered guy. I was able to interview her a couple of weeks ago for four winds and a very inspiring woman and another herself, but she brought up a great point about it's the humans and the AI working together. You can't ditch the humans completely to your point. There are things that will go wrong. I think that's a sends a good message that it's not going to be AI taking jobs, but we have to have those two components working better. >>Yeah. And maybe to also refer to the panel discussion we heard, um, on, on equity, um, I very much liked professor Bowles point. Um, I, and how she emphasized that we're never gonna get to this perfectly objective state. And then also during that panel, um, uh, data scientists said that 80% of her work is still cleaning the data most likely because I feel sometimes there is this, um, uh, almost mysticism around the role of a data scientist that sounds really catchy and cool, but, um, there's so many different aspects of work in data science that I feel it's hard to put that all in a nutshell narrowed down to one role. Um, I think in the end, if you enjoy working with data, and maybe you can even combine that with a certain domain that you're particularly interested in, be it sustainability, or, you know, urban planning, whatever that is the perfect match >>It is. And having that passion that goes along with that also can be very impactful. So you love data. You talked about that, you said you had a strange love for databases. Where do you, where do you want to go from where you are now? How much more deeply are you going to dive into the world of data? >>That's a good question because I would, at this point, definitely not consider myself a data scientist, but I feel like, you know, taking baby steps, I'm maybe on a path to becoming one in the future. Um, and so being at university, uh, again gives me, gives me the opportunity to dive back into certain courses and I've done, you know, smaller data science projects. Um, and I was actually amazed at, and this was touched on in a panel as well earlier. Um, how outdated, so many, um, really frequently used data sets are shown the realm of research, you know, AI machine learning, research, all these models that you feed with these super outdated data sets. And that's happened to me like something I can relate to. Um, and then when you go down that path, you come back to the sort of data engineering path that I really enjoy. So I could see myself, you know, keeping on working on that, the whole data, privacy and analytics, both topics that are very close to my heart, and I think can be combined. They're not opposites. That is something I would definitely stay true to >>Data. Privacy is a really interesting topic. We're seeing so many, you know, GDPR was how many years did a few years old that is now, and we've got other countries and states within the United States, for example, there's California has CCPA, which will become CPRA next year. And it's expanding the definition of what private sensitive data is. So we're companies have to be sensitive to that, but it's a huge challenge to do so because there's so much potential that can come from the data yet, we've got that personal aspect, that sensitive aspect that has to be aware of otherwise there's huge fines. Totally. Where do you think we are with that in terms of kind of compliance? >>So, um, I think in the past years we've seen quite a few, uh, rather shocking examples, um, in the United States, for instance, where, um, yeah, personal data was used or all proxies, um, that led to, uh, detrimental outcomes, um, in Europe, thanks to the strong data regulations. I think, um, we haven't had as many problems, but here the question remains, well, where do you draw the line? And, you know, how do you design this trade-off in between increasing efficiency, um, making business applications better, for example, in the case of SAP, um, while protecting the individual, uh, privacy rights of, of people. So, um, I guess in one way, SAP has a, as an easier position because we deal with business data. So anybody who doesn't want to care about the human element maybe would like to, you know, try building models and machine generated data first. >>I mean, at least I would feel much more comfortable because as soon as you look at personally identifiable data, you really need to watch out, um, there is however ways to make that happen. And I was touching upon these anonymization techniques that I think are going to be, um, more and more important in the, in the coming years, there is a proposed on the way by the European commission. And I was actually impressed by the sophisticated newness of legislation in, in that area. And the plan is for the future to tie the rules around the use of data science, to the specific objectives of the project. And I think that's the only way to go because of the data's out there it's going to be used. Right. We've sort of learned that and true anonymization might not even be possible because of the amount of data that's out there. So I think this approach of, um, trying to limit the, the projects in terms of, you know, um, looking at what do they want to achieve, not just for an individual company, but also for us as a society, think that needs to play a much bigger role in any data-related projects where >>You said getting true anonymization isn't really feasible. Where are we though on the anonymization pathway, >>If you will. I mean, it always, it's always the cost benefit trade off, right? Because if the question is not interesting enough, so if you're not going to allocate enough resources in trying to reverse engineer out an old, the tie to an individual, for example, sticking true to this, um, anonymization example, um, nobody's going to do it right. We live in a world where there's data everywhere. So I feel like that that's not going to be our problem. Um, and that is why this approach of trying to look at the objectives of a project come in, because, you know, um, sometimes maybe we're just lucky that it's not valuable enough to figure out certain details about our personal lives so that nobody will try, because I am sure that if people, data scientists tried hard enough, um, I wonder if there's challenges they wouldn't be able to solve. >>And there has been companies that have, you know, put out data sets that were supposedly anonymized. And then, um, it wasn't actually that hard to make interferences and in the, in the panel and equity one lab, one last thought about that. Um, we heard Jessica speak about, uh, construction and you know, how she would, um, she was trying to use, um, synthetic data because it's so hard to get the real data. Um, and the challenge of getting the synthetic data to, um, sort of, uh, um, mimic the true data. And the question came up of sensors in, in the household and so on. That is obviously a huge opportunity, but for me, it's somebody who's, um, very sensitive when it comes to privacy considerations straight away. I'm like, but what, you know, if we generate all this data, then somebody uses it for the wrong reasons, which might not be better urban planning for all different communities, but simple profit maximization. Right? So this is something that's also very dear to my heart, and I'm definitely going to go down that path further. >>Well, Hannah, it's been great having you on the program. Congratulations on being a Wood's ambassador. I'm sure there's going to be a lot of great lessons and experiences that you'll take back to Germany from here. Thank you so much. We appreciate your time for Hannah Sperling. I'm Lisa Martin. You're watching the QS live coverage of women in data science conference, 2020 to stick around. I'll be right back with my next guest.

Published Date : Mar 8 2022

SUMMARY :

I'm Lisa Martin coming to you from Stanford Uh, but before we get started, I would like to say that I feel very fortunate to be able to and some of the ones that you have at SAP now. And that was to join SAP's analytics department. And this is, um, also topic very close to my heart because Where do you think we are data science people that believe that you can take the human factor out of any effort related What can we get to, where do you think we are on the journey um, an AI that you see, not just in Europe, but worldwide, because I think the awareness around there that that can make to every industry. hand, whether it was a certain, uh, light skin type that w you know, be placed underneath it. I think that's a sends a good message that it's not going to be AI taking jobs, but we have to have those two Um, I think in the end, if you enjoy working So you love data. data sets are shown the realm of research, you know, AI machine learning, research, We're seeing so many, you know, many problems, but here the question remains, well, where do you draw the line? And the plan is for the future to tie the rules around the use of data Where are we though on the anonymization pathway, So I feel like that that's not going to be our problem. And there has been companies that have, you know, put out data sets that were supposedly anonymized. Well, Hannah, it's been great having you on the program.

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
HannahPERSON

0.99+

Lisa MartinPERSON

0.99+

Cecilia AragonPERSON

0.99+

Hannah SperlingPERSON

0.99+

JessicaPERSON

0.99+

EuropeLOCATION

0.99+

GermanyLOCATION

0.99+

80%QUANTITY

0.99+

United StatesLOCATION

0.99+

2020DATE

0.99+

BowlesPERSON

0.99+

next yearDATE

0.99+

todayDATE

0.99+

seven years agoDATE

0.99+

first stepQUANTITY

0.99+

one roleQUANTITY

0.99+

SAPORGANIZATION

0.99+

tomorrowDATE

0.99+

last weekDATE

0.99+

first keynoteQUANTITY

0.99+

European commissionORGANIZATION

0.98+

firstQUANTITY

0.98+

two componentsQUANTITY

0.98+

OneQUANTITY

0.97+

SAP HANATITLE

0.97+

oneQUANTITY

0.96+

this morningDATE

0.95+

around four years agoDATE

0.94+

both topicsQUANTITY

0.94+

100,000 peopleQUANTITY

0.93+

four windsQUANTITY

0.93+

international women's dayEVENT

0.91+

CaliforniaLOCATION

0.9+

GDPRTITLE

0.89+

one wayQUANTITY

0.88+

couple of weeks agoDATE

0.87+

few years agoDATE

0.87+

2022DATE

0.86+

Stanford universityORGANIZATION

0.84+

EuropeanOTHER

0.82+

ArriagaORGANIZATION

0.8+

CPRAORGANIZATION

0.8+

WoodPERSON

0.78+

one thingQUANTITY

0.75+

one lastQUANTITY

0.74+

one ofQUANTITY

0.74+

QSEVENT

0.72+

CCPAORGANIZATION

0.69+

yearsDATE

0.6+

MargoPERSON

0.6+

aboutQUANTITY

0.54+

yearsQUANTITY

0.52+

WiDSEVENT

0.47+

WizORGANIZATION

0.39+

Rukmini Iyer, Microsoft | WiDS 2022


 

>>Live from Stanford university on your host. Lisa Martin. My next guest joins me with many I, our corporate vice president at Microsoft, Rick Minnie. It's great to have you on the program. Thank you for having me. Tell me a little bit about your background. So you run Microsoft advertising, engineering organizations. You also manage a multi-billion dollar marketplace globally. Yes. Big responsibilities. >>A little bit >>About you and your role at Microsoft. >>So basically online advertising, you know, funds a lot of the consumer services like search, you know, feeds. And so I run all of the online advertising pieces. And so my team is a combination of machine learning in theory, software engineers, online services. So you think of you think of what needs to happen for running an online advertising ecosystem? That's billions of dollars. I have all these people on my team when I get to work with these fantastic people. So that's my >>Roles. We have a really diverse team. >>Yes. My background itself is in AI. So my PhD was in language modeling and natural language processing. That's how I got into the space. And then I did, you know, machine learning. Then I did some auctions and then I'd, you know, I basically have touched almost all pieces of the puzzle. So from, I appreciate what's required to run a business the size. And so from that perspective, you know, yeah, it is a lot of diverse people, but at the same time, I feel like I know what they do >>Right then interdisciplinary collaboration must be incredibly important and >>Powerful. It is. I mean, for machine learning engineer or machine learning scientists to be successful, when you're running a production system, they have to really appreciate what constraints are there, you know, required online. So you have to look at how much CPU you use, how much memory you need, how fast can your model inference run with your model. And so they have to work very closely with the soft, soft engineering field. But at the same time, the software engineering guys need to know that their job is not to constrain the machine learning scientists. So, you know, as the models get larger, they have to get more creative. Right. And if that balance is right, then you get a really ambitious product. If that balance is not right, then you end up with a very small micro micro system. And so my job is to really make sure that the team is really ambitious in their thinking, not always liking, pushing the borders of what can be done. >>I like that pushing the borders of what can be done. You know, we, we often, when we talk about roles in, in stammered technology, we've talked about the hard skills, but the soft skills you've mentioned creativity. I always think creativity and curiosity are two soft skills that are really important in data science and AI. Talk to me about what your thoughts are. There >>Definitely creativity, because a lot of the problems that you, you know, when you're in school, the problems you face are very theoretical problems. And when you go into the industry and you realize that you need to solve a problem using the theory you learned, then you have to either start making different kinds of assumptions or realize that some assumptions just can be made because life is messy and online. You know, users are messy. They don't all interact with your system the same way. So you get creative in what can be solved. And then what needs to be controlled and folks who can't figure that piece out, they try to solve everything using machine learning, and they become a perfectionist, but nothing ever gets done then. So you need this balance and, and creativity plays a huge role in that space. And collaboration is you're always working with a diverse group of people. So explaining the problem space to someone who's selling your product, say someone is, you know, you build this automated bidding engine and they have to take this full mouth full and sell it to a customer. You've got to give them the terminology to use, tell, explain to them what are the benefits if somebody uses that. So I, I feel people who can empathize with the fact that this has to be explained, do a lot better when they're working in a product system, you know, bringing machine learning to a production system. >>Right. There's a lot of enablement >>There. Yes, exactly. Yeah. Yeah. >>Were you always interested in, in stem and engineering and AIS from when you were small? >>Somewhat? I mean, I've been, I got to my college degree. I was very certain by that point I wanted to be an engineer and my path to AI was kind of weird because I didn't really want to do computer science. So I ended up doing electrical engineering, but in my last year I did a project on speech recognition and I got introduced to computer programming. That was my first introduction to computer programming at the end of it, I knew I was going to work in the space. And so I came to the U S with less than three or four months of a computer engineering background. You know, I barely knew how to code. I had done some statistics, but not nearly enough to be in machine learning. And, but I landed in a good place. And I came to be in Boston university and I landed in a great lab. And I learned everything on my feet in that lab. I do feel like from that point onwards, I have always been interested and I'm never satisfied with just being interested in what's hot right now. I really want to know what can be solved later in the future. So that combination, I think, you know, really keeps me always learning, growing, and I'm never happy with just what's being done. >>Right? Yeah. We here, we've been hearing a lot about that today at weds. Just the tremendous opportunities that are here, the opportunities for data science, for good drones, for good data science and AI in healthcare and in public transportation. For example, you've been involved in with winds from the beginning. So you've gotten to see this small movement grow into this global really kind of is a >>Phenomenon. It is, >>It's a movement. Yes. You talk to me about your involvement with winds from the beginning and some of the things that you're helping them do. And now, >>So I, I first met Karen and marble initially when I was trying to get students from ICME to apply for roles in Microsoft. I really thought they had the right mix of applied and research mindset and the skill sets that were coming out of ICME rock solid in their math and theoretical foundations. So that's how I got to know them. And then they were just thinking about bids at that point in time. And so I said, you know, how can I help? And so I think I've been a keynote speaker, Pam list run a workshop. And then I got involved with the woods high school volunteer effort. And I'd say, that's the most rewarding piece of my visit involvement. And so I've been with them every year. I never Ms. Woods. I'm always here. And I think it is, you know, Grace Hopper was the technology conference for women and, and it's, it's, it's an awesome conference. I mean, it's amazing to sit next to so many women engineers, but data science was a part of it, but not a critical part of it. And so having this conference, that's completely focused on data science and making it accessible. The talks are accessible, making it more personable to, to all the invitees here. I think it creates a great community. So for me, I think it's, I hope they can run this and grow this for >>Yeah. Over 200 online events this year in 60 countries, they're aiming to reach a hundred thousand people annually. It's, it's grown dramatically in a short time period. Yes, >>Absolutely. Yeah. It hasn't been that long. It hasn't been that long and every year they add something new to the table. So for this year, I mean last year I thought the high schoolers, they started bringing in the high schoolers and this year again, I thought the high school. >>Yeah, >>Exactly. And I think the mix of getting data science from across a diversity, because a lot of the conferences are very focused. Like, you know, they, they will be the focused on healthcare and data science or pure AI or pure machine learning. This conference has a mix of a lot of different elements. And so attendees get to see how it's something is being used in healthcare and how something is being used in recommendations. And I think that diversity is really valuable. >>Oh, it's hugely valuable that the thought diversity is this is probably the conference where I discovered what thought diversity was if only a few years ago and the power and the opportunities that it can unlock for people everywhere for businesses in any industry. Yes. >>I want to kind of play off one of the things you said before, you know, data science for good, the, the incredible part of data sciences, you can do good wherever you are with data science. So take online advertising, you know, we build products for all advertisers, but we quickly figured out that are really large advertisers. They have their own data science teams and they are optimizing and, you know, creating new ads and making sure the best ads are serving at all times. They have figured out, you know, they have machine learning pipelines, so they are really doing their best already. But then there's this whole tale of small advertisers who just don't have the wherewithal or the knowledge to do any of that. Now, can you make data, use data science and your machine learning models and make it accessible for that long table? Pretty much any product you build, you will have the symptom of heavy users and then the tail users. And can you create an experience that is as valuable for those tailored users as it is for the heavy users. So data science for good exists, whatever problem you're solving, basically, >>That's nice to hear. And so you're going to be participating in some of the closing remarks today. What are some of the pearls of wisdom that you're going to enlighten the audience with today? >>Well, I mean the first thing I, to tell this audiences that they need to participate, you know, in whatever they shaped form, they need to participate in this movement of getting more women into stem and into data science. And my reasoning is, you know, I joined the lab and my professor was a woman and she was very strong scientists, very strong engineer. And that one story was enough to convince me that I belong. And if you can imagine that we create thousands of these stories, this is how you create that feeling of inclusion, where people feel like they belong. Yeah. Look, just look at those other 50 people here, those other a hundred stories here. This is how you create that movement. And so the first thing I want the audience to do is participate, come back, volunteer, you know, submit papers for keynote speeches, you know, be a part of this movement. >>So that's one. And then the second is I want them to be ambitious. So I don't want them to just read a book and apply the theory. I really want them to think about what problem are they solving and could they have solved it in the, in the scale manner that it can be solved. So I'll give a few examples and problems and I'll throw them out there as well. So for instance, experimentation, one of the big breakthroughs that happened in a lot of these large companies in data science is experimentation. You can AB experiment pretty much anything. You know, we can, Google has this famous paper where they talk about how they experimented with thousands of different blues just to get the right blue. And so experimentation has been evolving and data scientists are figuring out that if they can figure out interactions between experiments, you can actually run multiple experiments on the same user. >>So at any given time, you may be subject to four or five different experiments. Now, can we now scale that to infinity so that you can actually run as many experiments as you want questions like these, you shouldn't stop with just saying, oh, I know how AB experimentation works. The question you should be asking is how many such experiments can I run? How do I scale the system? As one of the keynote speakers initially talked about the unasked questions. And I think that's what I want to leave this audience with that don't stop at, you know, answering the questions that you're asked or solving the problems. You know, of you think about the problems you haven't solved your blind spots, you know, those blind spots and that I think I want ambitious data scientists. And so that's the message I want to give this audience. >>I can feel your energy when you say that. And you're involved with, with, with Stanford program for middle school and high school girls. If we look at the data and we see, there's still only about a quarter of stem positions are filled by females, what do you see? Do you see an inspiring group of young women in those middle school and high school girls that, that you see we're, we're on trend to start increasing that percentage. >>So I had a high schooler who just went, you know, she, she, she just, she's at UCLA now shout out to her and she, but she just went through high school. And what I realized is it's the same problem of not having enough stories around you, not having enough people around you that are all echoing the sentiment for, Hey, I love math. A lot of girls just don't talk about us. Yeah. And so I think the reason I want to start in middle school and high school is I think the momentum needs to start there. Yes. Because they get to college. And actually you heard my story. I didn't know any programming until I came here and I had already finished my four years of college and I still figured it out. Right. But a lot of women lose confidence to change fields after four years of college. >>Yes. And so if you don't catch them in early and you're catching them late, then you need to give them this boost of confidence or give them that ramp up time to learn, to figure out, like, I have a few people who are joining me from pure math nowadays. And these kids, these kids come in and within six months they're off and running. So, you know, in the interview phase, people might say, oh, they don't have any coding skills. Six months later, if you interview them, they pick up coding skills. Yeah. And so if you can get them started early on, I think, you know, they don't have this crisis of confidence of moving, changing fields. That's why I feel, and I don't think we are there yet, to be honest, I don't think yet. I think >>You still think there are plenty of girls being told. Now you can't do computer science. No, you can't do physics. No, you can't do math. >>Actually. They are denying it to themselves in many cases because they say, Hey, I go to physics class and there are two boys, two girls out of 50 boys. And I don't think girls are in, you know, you get the stereotype that maybe girls are not interested in physics. And it's not about, Hey, as a girl, I'm doing really well in physics. Maybe I should take this as my career. So I do feel we need to create more resounding stories in the area. And then I think we'll drum up that momentum. That's >>A great point. More stories, more and names to success here so that she can be what she can see exactly what many it's been great having you on the program. Thank you for joining me and sharing your background and some of the pearls of wisdom that you're gonna be dropping on the audience shortly today. We appreciate your insights. Thank you. My pleasure. Who Rick, Minnie, I are. I'm Lisa Martin. You're watching the cubes coverage weds 2022. We'll be right back after a short break.

Published Date : Mar 7 2022

SUMMARY :

It's great to have you on the program. So basically online advertising, you know, funds a lot of the consumer services like search, We have a really diverse team. And so from that perspective, you know, yeah, it is a lot of diverse people, And so they have to work I like that pushing the borders of what can be done. And when you go into the industry and you realize There's a lot of enablement And so I came to the U S with less than opportunities that are here, the opportunities for data science, It is, And now, And so I said, you know, how can I help? Yes, So for this year, I mean last year I thought the high schoolers, And so attendees get to see how it's something is being used in healthcare and how the power and the opportunities that it can unlock for people everywhere I want to kind of play off one of the things you said before, you know, data science for good, And so you're going to be participating in some of the closing remarks today. And if you can imagine that we create thousands of these stories, this is how you create out that if they can figure out interactions between experiments, you can actually run multiple experiments You know, of you think about the problems you haven't solved your blind spots, what do you see? So I had a high schooler who just went, you know, she, she, she just, she's at UCLA now shout out to her and And so if you can get them started early on, No, you can't do physics. you know, you get the stereotype that maybe girls are not interested in physics. what many it's been great having you on the program.

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
Lisa MartinPERSON

0.99+

KarenPERSON

0.99+

MicrosoftORGANIZATION

0.99+

WoodsPERSON

0.99+

Rick MinniePERSON

0.99+

Rukmini IyerPERSON

0.99+

fourQUANTITY

0.99+

last yearDATE

0.99+

two girlsQUANTITY

0.99+

four yearsQUANTITY

0.99+

GoogleORGANIZATION

0.99+

two boysQUANTITY

0.99+

50 peopleQUANTITY

0.99+

less than threeQUANTITY

0.99+

one storyQUANTITY

0.99+

60 countriesQUANTITY

0.99+

UCLAORGANIZATION

0.99+

Six months laterDATE

0.99+

RickPERSON

0.98+

secondQUANTITY

0.98+

five different experimentsQUANTITY

0.98+

todayDATE

0.98+

oneQUANTITY

0.98+

Over 200 online eventsQUANTITY

0.98+

ICMEORGANIZATION

0.97+

billions of dollarsQUANTITY

0.97+

50 boysQUANTITY

0.96+

MinniePERSON

0.96+

six monthsQUANTITY

0.95+

StanfordORGANIZATION

0.95+

firstQUANTITY

0.95+

this yearDATE

0.95+

few years agoDATE

0.94+

thousands of different bluesQUANTITY

0.93+

first introductionQUANTITY

0.9+

hundred storiesQUANTITY

0.89+

BostonLOCATION

0.89+

two soft skillsQUANTITY

0.89+

first thingQUANTITY

0.86+

multi-billion dollarQUANTITY

0.85+

a hundred thousand peopleQUANTITY

0.85+

PamPERSON

0.84+

four monthsQUANTITY

0.78+

Stanford universityORGANIZATION

0.77+

2022DATE

0.7+

U SORGANIZATION

0.7+

thousands of these storiesQUANTITY

0.69+

woodsORGANIZATION

0.67+

annuallyQUANTITY

0.65+

Grace HopperEVENT

0.57+

2022OTHER

0.41+

wedsDATE

0.39+

universityORGANIZATION

0.35+

Nandi Leslie, Raytheon | WiDS 2022


 

(upbeat music) >> Hey everyone. Welcome back to theCUBE's live coverage of Women in Data Science, WiDS 2022, coming to live from Stanford University. I'm Lisa Martin. My next guest is here. Nandi Leslie, Doctor Nandi Leslie, Senior Engineering Fellow at Raytheon Technologies. Nandi, it's great to have you on the program. >> Oh it's my pleasure, thank you. >> This is your first WiDS you were saying before we went live. >> That's right. >> What's your take so far? >> I'm absolutely loving it. I love the comradery and the community of women in data science. You know, what more can you say? It's amazing. >> It is. It's amazing what they built since 2015, that this is now reaching 100,000 people 200 online event. It's a hybrid event. Of course, here we are in person, and the online event going on, but it's always an inspiring, energy-filled experience in my experience of WiDS. >> I'm thoroughly impressed at what the organizers have been able to accomplish. And it's amazing, that you know, you've been involved from the beginning. >> Yeah, yeah. Talk to me, so you're Senior Engineering Fellow at Raytheon. Talk to me a little bit about your role there and what you're doing. >> Well, my role is really to think about our customer's most challenging problems, primarily at the intersection of data science, and you know, the intersectional fields of applied mathematics, machine learning, cybersecurity. And then we have a plethora of government clients and commercial clients. And so what their needs are beyond those sub-fields as well, I address. >> And your background is mathematics. >> Yes. >> Have you always been a math fan? >> I have, I actually have loved math for many, many years. My dad is a mathematician, and he introduced me to, you know mathematical research and the sciences at a very early age. And so, yeah, I went on, I studied in a math degree at Howard undergrad, and then I went on to do my PhD at Princeton in applied math. And later did a postdoc in the math department at University of Maryland. >> And how long have you been with Raytheon? >> I've been with Raytheon about six years. Yeah, and before Raytheon, I worked at a small to midsize defense company, defense contracting company in the DC area, systems planning and analysis. And then prior to that, I taught in a math department where I also did my postdoc, at University of Maryland College Park. >> You have a really interesting background. I was doing some reading on you, and you have worked with the Navy. You've worked with very interesting organizations. Talk to the audience a little bit about your diverse background. >> Awesome yeah, I've worked with the Navy on submarine force security, and submarine tracking, and localization, sensor performance. Also with the Army and the Army Research Laboratory during research at the intersection of machine learning and cyber security. Also looking at game theoretic and graph theoretic approaches to understand network resilience and robustness. I've also supported Department of Homeland Security, and other government agencies, other governments, NATO. Yeah, so I've really been excited by the diverse problems that our various customers have you know, brought to us. >> Well, you get such great experience when you are able to work in different industries and different fields. And that really just really probably helps you have such a much diverse kind of diversity of thought with what you're doing even now with Raytheon. >> Yeah, it definitely does help me build like a portfolio of topics that I can address. And then when new problems emerge, then I can pull from a toolbox of capabilities. And, you know, the solutions that have previously been developed to address those wide array of problems, but then also innovate new solutions based on those experiences. So I've been really blessed to have those experiences. >> Talk to me about one of the things I heard this morning in the session I was able to attend before we came to set was about mentors and sponsors. And, you know, I actually didn't know the difference between that until a few years ago. But it's so important. Talk to me about some of the mentors you've had along the way that really helped you find your voice in research and development. >> Definitely, I mean, beyond just the mentorship of my my family and my parents, I've had amazing opportunities to meet with wonderful people, who've helped me navigate my career. One in particular, I can think of as and I'll name a number of folks, but Dr. Carlos Castillo-Chavez was one of my earlier mentors. I was an undergrad at Howard University. He encouraged me to apply to his summer research program in mathematical and theoretical biology, which was then at Cornell. And, you know, he just really developed an enthusiasm with me for applied mathematics. And for how it can be, mathematics that is, can be applied to epidemiological and theoretical immunological problems. And then I had an amazing mentor in my PhD advisor, Dr. Simon Levin at Princeton, who just continued to inspire me, in how to leverage mathematical approaches and computational thinking for ecological conservation problems. And then since then, I've had amazing mentors, you know through just a variety of people that I've met, through customers, who've inspired me to write these papers that you mentioned in the beginning. >> Yeah, you've written 55 different publications so far. 55 and counting I'm sure, right? >> Well, I hope so. I hope to continue to contribute to the conversation and the community, you know, within research, and specifically research that is computationally driven. That really is applicable to problems that we face, whether it's cyber security, or machine learning problems, or others in data science. >> What are some of the things, you're giving a a tech vision talk this afternoon. Talk to me a little bit about that, and maybe the top three takeaways you want the audience to leave with. >> Yeah, so my talk is entitled "Unsupervised Learning for Network Security, or Network Intrusion Detection" I believe. And essentially three key areas I want to convey are the following. That unsupervised learning, that is the mathematical and statistical approach, which tries to derive patterns from unlabeled data is a powerful one. And one can still innovate new algorithms in this area. Secondly, that network security, and specifically, anomaly detection, and anomaly-based methods can be really useful to discerning and ensuring, that there is information confidentiality, availability, and integrity in our data >> A CIA triad. >> There you go, you know. And so in addition to that, you know there is this wealth of data that's out there. It's coming at us quickly. You know, there are millions of packets to represent communications. And that data has, it's mixed, in terms of there's categorical or qualitative data, text data, along with numerical data. And it is streaming, right. And so we need methods that are efficient, and that are capable of being deployed real time, in order to detect these anomalies, which we hope are representative of malicious activities, and so that we can therefore alert on them and thwart them. >> It's so interesting that, you know, the amount of data that's being generated and collected is growing exponentially. There's also, you know, some concerning challenges, not just with respect to data that's reinforcing social biases, but also with cyber warfare. I mean, that's a huge challenge right now. We've seen from a cybersecurity perspective in the last couple of years during the pandemic, a massive explosion in anomalies, and in social engineering. And companies in every industry have to be super vigilant, and help the people understand how to interact with it, right. There's a human component. >> Oh, for sure. There's a huge human component. You know, there are these phishing attacks that are really a huge source of the vulnerability that corporations, governments, and universities face. And so to be able to close that gap and the understanding that each individual plays in the vulnerability of a network is key. And then also seeing the link between the network activities or the cyber realm, and physical systems, right. And so, you know, especially in cyber warfare as a remote cyber attack, unauthorized network activities can have real implications for physical systems. They can, you know, stop a vehicle from running properly in an autonomous vehicle. They can impact a SCADA system that's, you know there to provide HVAC for example. And much more grievous implications. And so, you know, definitely there's the human component. >> Yes, and humans being so vulnerable to those social engineering that goes on in those phishing attacks. And we've seen them get more and more personal, which is challenging. You talking about, you know, sensitive data, personally identifiable data, using that against someone in cyber warfare is a huge challenge. >> Oh yeah, certainly. And it's one that computational thinking and mathematics can be leveraged to better understand and to predict those patterns. And that's a very rich area for innovation. >> What would you say is the power of computational thinking in the industry? >> In industry at-large? >> At large. >> Yes, I think that it is such a benefit to, you know, a burgeoning scientist, if they want to get into industry. There's so many opportunities, because computational thinking is needed. We need to be more objective, and it provides that objectivity, and it's so needed right now. Especially with the emergence of data, and you know, across industries. So there are so many opportunities for data scientists, whether it's in aerospace and defense, like Raytheon or in the health industry. And we saw with the pandemic, the utility of mathematical modeling. There are just so many opportunities. >> Yeah, there's a lot of opportunities, and that's one of the themes I think, of WiDS, is just the opportunities, not just in data science, and for women. And there's obviously even high school girls that are here, which is so nice to see those young, fresh faces, but opportunities to build your own network and your own personal board of directors, your mentors, your sponsors. There's tremendous opportunity in data science, and it's really all encompassing, at least from my seat. >> Oh yeah, no I completely agree with that. >> What are some of the things that you've heard at this WiDS event that inspire you going, we're going in the right direction. If we think about International Women's Day tomorrow, "Breaking the Bias" is the theme, do you think we're on our way to breaking that bias? >> Definitely, you know, there was a panel today talking about the bias in data, and in a variety of fields, and how we are, you know discovering that bias, and creating solutions to address it. So there was that panel. There was another talk by a speaker from Pinterest, who had presented some solutions that her, and her team had derived to address bias there, in you know, image recognition and search. And so I think that we've realized this bias, and, you know, in AI ethics, not only in these topics that I've mentioned, but also in the implications for like getting a loan, so economic implications, as well. And so we're realizing those issues and bias now in AI, and we're addressing them. So I definitely am optimistic. I feel encouraged by the talks today at WiDS that you know, not only are we recognizing the issues, but we're creating solutions >> Right taking steps to remediate those, so that ultimately going forward. You know, we know it's not possible to have unbiased data. That's not humanly possible, or probably mathematically possible. But the steps that they're taking, they're going in the right direction. And a lot of it starts with awareness. >> Exactly. >> Of understanding there is bias in this data, regardless. All the people that are interacting with it, and touching it, and transforming it, and cleaning it, for example, that's all influencing the veracity of it. >> Oh, for sure. Exactly, you know, and I think that there are for sure solutions are being discussed here, papers written by some of the speakers here, that are driving the solutions to the mitigation of this bias and data problem. So I agree a hundred percent with you, that awareness is you know, half the battle, if not more. And then, you know, that drives creation of solutions >> And that's what we need the creation of solutions. Nandi, thank you so much for joining me today. It was a pleasure talking with you about what you're doing with Raytheon, what you've done and your path with mathematics, and what excites you about data science going forward. We appreciate your insights. >> Thank you so much. It was my pleasure. >> Good, for Nandi Leslie, I'm Lisa Martin. You're watching theCUBE's coverage of Women in Data Science 2022. Stick around, I'll be right back with my next guest. (upbeat flowing music)

Published Date : Mar 7 2022

SUMMARY :

have you on the program. This is your first WiDS you were saying You know, what more can you say? and the online event going on, And it's amazing, that you know, and what you're doing. and you know, the intersectional fields and he introduced me to, you And then prior to that, I and you have worked with the Navy. have you know, brought to us. And that really just And, you know, the solutions that really helped you that you mentioned in the beginning. 55 and counting I'm sure, right? and the community, you and maybe the top three takeaways that is the mathematical and so that we can therefore and help the people understand And so, you know, Yes, and humans being so vulnerable and to predict those patterns. and you know, across industries. and that's one of the themes I think, completely agree with that. that inspire you going, and how we are, you know And a lot of it starts with awareness. that's all influencing the veracity of it. And then, you know, that and what excites you about Thank you so much. of Women in Data Science 2022.

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
Lisa MartinPERSON

0.99+

NandiPERSON

0.99+

Carlos Castillo-ChavezPERSON

0.99+

Simon LevinPERSON

0.99+

Nandi LesliePERSON

0.99+

Nandi LesliePERSON

0.99+

NATOORGANIZATION

0.99+

RaytheonORGANIZATION

0.99+

International Women's DayEVENT

0.99+

100,000 peopleQUANTITY

0.99+

Department of Homeland SecurityORGANIZATION

0.99+

Raytheon TechnologiesORGANIZATION

0.99+

2015DATE

0.99+

todayDATE

0.99+

University of MarylandORGANIZATION

0.99+

PinterestORGANIZATION

0.99+

Army Research LaboratoryORGANIZATION

0.99+

NavyORGANIZATION

0.99+

firstQUANTITY

0.98+

oneQUANTITY

0.98+

pandemicEVENT

0.98+

millions of packetsQUANTITY

0.97+

55QUANTITY

0.97+

CornellORGANIZATION

0.97+

Howard UniversityORGANIZATION

0.97+

each individualQUANTITY

0.97+

about six yearsQUANTITY

0.97+

HowardORGANIZATION

0.96+

55 different publicationsQUANTITY

0.96+

Stanford UniversityORGANIZATION

0.96+

OneQUANTITY

0.96+

Unsupervised Learning for Network Security, or Network Intrusion DetectionTITLE

0.96+

University of Maryland College ParkORGANIZATION

0.96+

ArmyORGANIZATION

0.96+

WiDSEVENT

0.95+

Women in Data Science 2022TITLE

0.95+

Women in Data ScienceEVENT

0.95+

PrincetonORGANIZATION

0.94+

hundred percentQUANTITY

0.94+

theCUBEORGANIZATION

0.93+

CIAORGANIZATION

0.93+

SecondlyQUANTITY

0.92+

tomorrowDATE

0.89+

WiDSORGANIZATION

0.88+

DoctorPERSON

0.88+

200 onlineQUANTITY

0.87+

WiDS 2022EVENT

0.87+

this afternoonDATE

0.85+

three takeawaysQUANTITY

0.84+

last couple of yearsDATE

0.83+

this morningDATE

0.83+

few years agoDATE

0.82+

SCADAORGANIZATION

0.78+

topQUANTITY

0.75+

threeQUANTITY

0.71+

2022DATE

0.7+

DCLOCATION

0.64+

Breaking the BiasEVENT

0.52+

WiDSTITLE

0.39+

Tina Hernandez Boussard | WiDS 2022


 

(upbeat music) >> Hey, everyone, welcome to theCUBE's live coverage of the Women in Data Science Worldwide Conference 2022. I'm your host, Lisa Martin, coming to you live from Stanford University. I'm pleased to welcome fresh from the main stage, Tina Hernandez-Boussard the Associate Professor of medicine here at Stanford. Tina, it's great to have you on the program. >> Thank you so much for this opportunity. I love being here and I've been coming to WIDS for many years, so it's exciting to be part of this and participate. >> It is exciting, it's one of my favorite events since I was telling you before we went live. And if you think about, they only started back in 2015. And how it's now, it was a one day technical conference and now it's this worldwide- >> It's amazing >> Phenomenon in 60 countries, and Just 200 different local events. Talk to me about, I caught part of the panel that you were on this morning. And one of the things that I love that you were talking about was mentors and sponsors. Talk to me about what you guys were talking about on the panel overall and some of who your mentors were as you came up in your career. >> Yeah, so mentorship is so important and really it makes a difference in people's careers. So I come from first generation family. No one in my family has had any higher education. So having a mentor, an academic mentor just made all the difference in the world for me. So I started undergraduate and I was immediately paired with somebody, a mentor because I was first generation. And this person, he's no longer with us today, but he believed in me and he opened doors for me. And he opened my eyes to all of these different opportunities. And having somebody who believes in you and really can help you pursue these other ideas, it's so important. And so we talked about in the panel, we talked about the importance of having a mentor but we also talked about the importance of being a mentor. And you know, helping people and students coming into the field, find that place and develop the confidence that this is for everybody. There's something for everybody here. And you've got to try, you've got to put your name out there. And having support is really important. >> Oh, it's critical. Even some interviews I was doing last week for International Women's Day which is tomorrow, I was surprised at the number of women that I talked to who said, well, I was told no, no you can't study computer science. No, you can't study physics and talking- >> This is a really difficult field, are you sure you want to pursue this? Well, yeah. You know, yeah. >> So having those mentors and that encouragement to help build that confidence from within is a game changer. >> Absolutely. Absolutely. >> Tell me a little bit about your research. >> Yeah, so we use electronic health data, all types of different health data to really define and predict prognose healthcare outcomes. We develop AI algorithms, tools to analyze the data and we really try, and one incorporate the patient's voice in the tools we develop. And two, we try and get those back to point of care. So I think a lot of emphasis has been about model development and model performance, and we really focus on, okay, that's great but it's only useful if we can get it back to the hands of the clinician, back to the patients to really improve health outcomes. And so that's a big piece of what we do. And as part of that, understanding patient values and patient preferences is really a big, important aspect of developing optimal treatment and optimal models. >> That's good involving them in the process. How can data science promote health equity? First of all, what is health equity, and how can data science help drive it? >> So health equity is really an important topic and there's a lot of different definitions about what is health equity. Health equity, what we want is we want equal outcomes and that's not equal resources. And so a lot of times, there's this contingency behind, you know are we trying to have equal resources for every patient or is it equal outcomes? And so we really focus on equal outcomes. We want everyone to have the opportunity to have the same outcomes. So health equity requires that we really think about different populations and their different needs, different preferences, et cetera. So that's what we focus on. And so to your question about how data science can promote health equity, one of the things we've been working on is really thinking about the gold standard of clinical care which is the clinical trial, right? So a clinical trial is our gold standard for what treatments work, in what situation and for what populations. However, a lot of the clinical trials are developed in a non-represented population, right? So we have to have patients who can come into the care setting at multiple times during a period, they can't have particular diseases, They can't, you know, for example, in one particular trial we were looking at, they had to have a specific BMI, they couldn't have diabetes they couldn't have all of these other healthcare conditions which at the end of the day it doesn't really represent the community at risk. And so when we develop these models using clinical trial data, a lot of times it's not generalizable to routine care. And so AI can really help that. AI can help us understand, how we can better identify patients to include in trials, what patients are going to be more likely to complete the trials. And so there's a lot of opportunity there to think about how we diversify clinical trials and also how we can start thinking stimulating and doing pragmatic clinical trials if we don't have enough data to represent certain populations. >> Right, one of the, the exciting things about data science is all the things that it's informing. It's also, there's pros and cons. >> Absolutely, right. >> But when we talk about AI, we always talk about ethics. How is it being used in healthcare? How are you seeing it being used? Ethically and effectively in healthcare to really turn the table on some of those biases... >> Exactly. >> To your point, weren't representing some of the most vulnerable part of the community. >> Right. And I think we've been taking this holistic approach of the AI life cycle. So not just focusing on the data we capture, but the whole life cycle. So what does that mean? That means, you know where's the data coming from, who's capturing it, and in what setting, right. If we're only looking at the healthcare setting, well, we're missing another large population. It is only collected via a mobile device. There's another population we're missing. So thinking about where the data's coming from, and then thinking about who it represents and who's missing from that. The next step is really thinking about the questions we're asking. I'll give you a good example. We can ask, you know, can I use AI to predict a no-show appointment? Or can I use AI to identify barriers for this patient to access care? So really even thinking about how we can flip that question to make it more equitable, make it more diverse is really important. And then there's been a lot of work in model development and algorithm fairness, and so there's a lot of research on that. But then there's another piece that we don't really see a lot on, and that's model deployment. So what are the biases when you introduce this into the healthcare system? The clinicians, how do they understand the data we're giving them, the tools. How do they use that to make clinical decisions? And then also, what systems can actually deploy these AI algorithms because they're very resource intensive. So we think about the AI and equity along all of those aspects of the AI life cycle. And it really helps us get a more holistic view because each of these components intersects. >> They do, you're right. Tell me, I'm curious a little bit about your background. You are associate professor of medicine here at Stanford. Give the audience an overview of the path that you took to get where you are. >> Yeah, so not a straight path, which is often typical that we're hearing today. So I started getting a Master's in Epidemiology and Public Health. And from there, I was like, you know, I wasn't really sure what I wanted to do. I applied to medical school, but I'm like, I'm not sure that's what I want to do. So I went and got a PhD in Computational Biology. I'm always data savvy. And so thinking about how I could use data and I was interested in healthcare. And so I got my PhD in Computational Biology. And from there, I was thinking about, well, I was really interested in the application of data science to the healthcare field. So then I got a Master's in Health Services Research. So it's the combination of all these different degrees that make me really have, I think, a diverse view. I really understand the need for multidisciplinary teams and how we need opinions and viewpoints from so many different disciplines to really create something that's equitable and fair and something that is feasible and usable. >> Thought diversity is so important. >> Oh, it is. >> In every aspect of life, whether we're talking about business life, personal life and without it, there's bias. >> Absolutely. Absolutely. And so we see this, we'll have a clinician maybe come to us with a question and then we'll have, you know the health economists think about it. We'll have the other people think about it. And we kind of work it and we massage it to get to something that's meaningful and something that we can really use that's going to change care for patients or particular patients. And so it really important to have that diversity. >> Absolutely, talk to me about your team that you're working with. >> Yeah, so my team is very diverse and I'm very proud of that. We have diversity across every aspect. So we have racial-ethnic diversity. We're probably about 80% female on my team. And so interestingly, one of my members was like, wow, I didn't realize I'm such a minority on your team. It was a male. And so I'm like, and I'm very proud of that. But we also have very diverse disciplines. So we have a lot of medical students, medical faculty we have computer scientists, engineers, epidemiologists, health policy experts. And so it's very, very diverse. And what I like to do is I like to pair people up in teams. So I might put a health economist with a computer scientist and watch them go. And it's just amazing how they can learn from each other and the directions they go in. It's just, it's really incredible. >> Well, and the opportunities that that interdisciplinary relationship builds I mean, opportunities and possibilities must be endless. >> Yeah, and it also allows students to understand how to speak to different groups because we don't speak the same language, we really don't. And equity is a good example. So equity to me might have a certain meaning, but equity to the health policy expert might have a different meaning. And so even understanding how we speak to other groups is so important and being able to translate something in a simple language that other people get is really key. >> Absolutely. >> Yeah, now here we are, tomorrow was International Women's Day- >> Exciting. >> It is exciting and Women's History Month, we get a whole month to ourselves, which is fantastic. But one of the things, you know, when we look at the at the data, the workforce 50- 50 males to females, but the STEM positions are still so low, right? Below 25%. Are you seeing, obviously WIDS is a positive step in that direction to start shifting that. But what do you tell the younger set in terms of- >> Yeah, it is a challenge. It is a challenge to really, and this is the example I always give. As a woman, we've all walked into these rooms that are all male. >> Lisa: Oh, yes. >> We've all walked into these rooms where you're sitting at the table. Oh, can you take notes? And it's hard, it's really hard. But you know what, it takes courage. So again, that mentorship being able to speak up, being able to set your place at that table I think is really important. And we're doing better. We're doing better. But it really is through consistent mentorship, consistent confidence building, et cetera. >> It is. >> Yeah. Yeah. >> And this, this event is fantastic for that. It's going to reach about 100,000 people annually. >> Amazing. >> Yeah. Men and women of all, of all ages, of all different career backgrounds, which is fantastic. But the International Women's Day theme tomorrow, is "Breaking the Bias." Hashtag breaking the bias. Where do you think we are on that? >> I think we have a lot of ways to go. And so there's bias in our teams, there's bias in the way we think, there's bias in our data. And there's been a lot of publicity and hype about the bias in the data. And it is so true and certainly in healthcare systems. And, you know, it's important to understand that when we're developing AI and all these machine learning or data-driven models, they learn from the data we give it. So if we're giving it a biased data sample, or an unrepresented data sample, it's going to learnt those characteristics. And so I think it's important that we think about, you know how do we do a better job at capturing data, diversity, voices from different populations? And it's not just using the same tools and technology we have today and going to another community and saying, okay, here's what I have. You know, it's not working that way. So I think we need to think outside of the box. To think how do these people want to communicate with us? How do they want to share our data? It's about trust too, because trust is a big issue with that. So I think there's a lot of opportunities there to just further develop that. Do you think there really is going to be such a thing one of these days of an a non-biased unbiased set of data? >> I don't think so. I don't think so because the more we dig, the more biases we find and while we're making great strides in race and ethnicity, diversity in our data sets, there's other biases. You know, male, female, age biases, disease biases, et cetera. So just the more we dig into this, the more we identify. But it's great because when we find these gaps in our data or gaps, we take steps to address that and to mitigate those biases. So we're, we're moving in the right direction for sure putting the spotlight on it and being transparent about it, I think is key to move forward. >> I agree that transparency is critical. >> Yes, absolutely. >> And, you know, we often say she can't be what she can't see. Right, and so from a transparency perspective in data and also in the visibility of the leaders and the mentors and the sponsors, that transparency is table stakes. >> Absolutely. Absolutely. >> What are some of the things that you're looking forward to as we hopefully move out of the pandemic and to the end- I can imagine with the Masters in public health you have in MPH. Yes, your prospect must be so interesting on living through it during the pandemic. >> It is, and, and it's interesting because we've gone through the pandemic and now it's turning into this endemic, right? And so how do we deal with that? And one of the things I think that is really important is we find way to still meet and collaborate face to face, share ideas. This conference is amazing where we can share ideas, we can meet new people, we can learn new perspectives and being able to continue to do that is so important. I think that during the pandemic, we really took a big hit in the transfer of learning in our labs and in our teams. And now it's funny because my team they're like let's go to lunch, let's do a happy hour. Let's, you know, they just want that social interaction. And it's more to better understand the perspectives of where they're coming from with their questions, better understanding of the skills they bring to the table. But it's just this wonderful opportunity to think about how we move forward now in our new world, right? >> Yes. We're getting there slowly, but surely. Well, Tina, thank you for joining me talking about your role, what you're doing, the importance of mentors and sponsors, and the opportunity for data science in healthcare. We appreciate your insights. >> Absolutely. Thank you for having me. It's my pleasure. >> You're welcome. >> Excellent. >> Thank you, For Tina Hernandez-Boussard, I'm Lisa Martin. You're watching theCUBE's live coverage of Women In Data Science Worldwide Conference 2022. Stick around, my next guest will join me shortly. (gentle music)

Published Date : Mar 7 2022

SUMMARY :

coming to you live from so it's exciting to be part And if you think about, they And one of the things that I love And so we talked about in the panel, that I talked to who said, are you sure you want to pursue this? and that encouragement Absolutely. about your research. in the tools we develop. and how can data science help drive it? And so to your question about data science is all the Ethically and effectively in healthcare of the most vulnerable on the data we capture, of the path that you took and how we need opinions and viewpoints In every aspect of life, and something that we can really use Absolutely, talk to me about your team So we have a lot of medical Well, and the opportunities So equity to me might But one of the things, It is a challenge to really, being able to set your place at that table It's going to reach about is "Breaking the Bias." that we think about, you know So just the more we dig into and the mentors and the sponsors, Absolutely. the pandemic and to the end- And one of the things I think and the opportunity for Thank you for of Women In Data Science

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
Lisa MartinPERSON

0.99+

LisaPERSON

0.99+

2015DATE

0.99+

TinaPERSON

0.99+

Tina Hernandez-BoussardPERSON

0.99+

International Women's DayEVENT

0.99+

one dayQUANTITY

0.99+

last weekDATE

0.99+

25%QUANTITY

0.99+

Tina Hernandez BoussardPERSON

0.99+

tomorrowDATE

0.99+

International Women's DayEVENT

0.99+

50QUANTITY

0.99+

International Women's DayEVENT

0.99+

oneQUANTITY

0.99+

todayDATE

0.98+

twoQUANTITY

0.98+

about 100,000 peopleQUANTITY

0.98+

Stanford UniversityORGANIZATION

0.98+

60 countriesQUANTITY

0.98+

first generationQUANTITY

0.98+

eachQUANTITY

0.97+

pandemicEVENT

0.97+

Women's History MonthEVENT

0.96+

Women in Data Science Worldwide Conference 2022EVENT

0.96+

about 80%QUANTITY

0.96+

theCUBEORGANIZATION

0.95+

StanfordORGANIZATION

0.95+

200 different local eventsQUANTITY

0.94+

Women In Data Science Worldwide Conference 2022EVENT

0.94+

FirstQUANTITY

0.9+

StanfordLOCATION

0.81+

trialQUANTITY

0.76+

this morningDATE

0.76+

annuallyQUANTITY

0.73+

one of my membersQUANTITY

0.69+

eventsQUANTITY

0.54+

WiDSEVENT

0.37+

2022EVENT

0.29+

Tierra Bills, UCLA | WiDS 2022


 

>>Welcome everyone to the cubes coverage of women in data science, worldwide conference 2022. I'm Lisa Martin, coming to you live from Stanford university at the Arriaga alumni center. It's great to be back at widths in person, and I'm pleased to welcome fresh from the main stage Tiara Bill's assistant professor at UCLA Tierra. Welcome to the program. >>I'm glad to be here. Thank you for having me. Tell >>Me a little bit about your background. You're a civil engineer and I was telling you, so it was my dad. So I'm, I'm partial to civil engineers, but give our audience an overview of your background, what you studied and all that. Good. >>Yeah. So I'm a civil engineer, um, specifically transportation engineer, um, at UCLA. I also have an appointment in the public policy department. And so, um, I'm split between the two, my work focuses on travel demand modeling and how to use these tools to better inform, uh, and learn more about transportation equity and how to advance transportation equity. Um, and what that means is that we are prioritizing the needs of vulnerable communities, um, in terms of the data that we're using, the models that we're using to guide decision-making, um, in terms of the very projects that we evaluate and ultimately the decisions that we make to invest in certain transportation improvements. How >>Did you get interested in transportation equity? >>Yeah, so I think it, it stems from growing up, uh, in Detroit, some or Detroit born and raised native, and it stems from growing up in an environment where it was very clear that space matters that where you live the most, that you have access to, uh, whether you have a car or not. Um, whether you have flexibility in your, in your travel, it all matters. And it all governs the opportunities that you have access to. So it was very clear to me, um, when I would realize that certain certain kids didn't really leave their neighborhood, you know, they didn't travel about the city, let alone outside of the city and abroad. And so, um, and there are also other, you know, examples of, um, there are examples and cases after case where it's clear that communities are, um, being exposed to a high level of emissions, for example, um, that might result from transportation, but they're not positioned to benefit, um, in the same ways that the people who own the infrastructure on the freight or what have you. So, um, these are all very real experiences that have motivated my interest in transportation equity. >>Interesting. It's something I actually had never thought about, but you bring up a great point. How are talk to me about the travel demand models, how they're relevant and, and where some of the biases are in travel data, >>Right? So travel demand models, they are they're computational tools. They're empirically estimated meaning that their estimated from raw data, um, everything about them is driven by the data that you have access to. And how they're used is in largely in regional transportation planning, when it is necessary for regions to assess 10, maybe 15, 20 years into the future. Um, how is transportation going to change as a result of changes in travel patterns, growth in the population, um, changes and how firms are distributed across the landscape. Um, environmental changes, all sorts of changes that, um, that guide and direct our transportation decisions at an individual level. So regions are assessing these things over time and they need these powerful travel demand models in order to perform those assessments. And then they also, once they have an understanding of what the need is, because for example, they expect traffic congestion to improve, or sorry to increase over time. Um, there needs to be a means of assessing alternatives for mitigating those issues. And so they use the same types of models to understand if we expand highway capacity, if we, uh, build a new form of transit, is that going to mitigate, uh, the challenges that we're going to face in the future >>And travel demand, modeling and equity? What's the connection there? I imagine there's a pretty good >>Deep connection, right? So the connection is that. So we're using these tools to decide on the future of transportation investments and because of a history of understanding that we have around how ignoring the conditions for vulnerable communities, ignoring how, um, uh, transportation decisions might differentially impact different, different groups, different segments. Um, if we ignore that, then it can lead to devastating outcomes. And so I'm citing, um, examples of the construction of the Eisenhower interstate system back in the fifties and sixties, where, uh, we know today that there were millions of black and minority communities that were, uh, displace. Um, they weren't fairly compensated all because of lack of consideration for, for outcomes to these communities and the planning process. And so we are aware that these kinds of things can happen. Um, and because of that, we now have federal regulations that require, uh, equity analysis to occur for any project that's going to leverage federal funding. And so it's, it's tied to our understanding of what can happen when we don't focus on equity is also tied to what the current regulations are, but challenge is that we need better guidance on how to do this, how to perform the equity analysis. What types of improvements are actually going to move the needle and advance us toward a state where we can prioritize the needs of the vulnerable travelers and residents? What >>Excites you about the work that you're doing? >>You know, I, I have a vested interest in seeing conditions improve for, um, for the underdog, if you will, for folks who, um, they, they work hard, but they still struggle, um, for folks who experience discrimination in different forms. Um, and so I have a vested interest in seeing conditions improve for them. And so I'm really excited about, uh, the time that we're in, I'm excited that equity is now at the height of many discussions, um, because it's opening up resources, right? To have, uh, more folks paying attention, more folks, researching more folks, developing methods and processes that will actually help to advance equity, >>Advancing equity. We definitely need that. And you're right. There's, there's good V visibility on it right now. And let's take advantage of that for the good things that can come out of it. Talk to me a little bit about what you talked about in your talk earlier today here at widths. >>Right? So today I got a chance to elaborate on how travel demand models can end up, um, uh, with, with issues of bias and under-representation, and it's tied to a number of things, but one of them is the data that reusing, because these are, uh, empirically estimated tools. They take their form, they take their, uh, significance. Everything about them is shaped by the data that we use. Um, and at the same time, we are aware that vulnerable communities are more prone to issues that contribute to data bias. And under-representation so issues, for example, like non-response, um, issues like coverage bias with means that, um, certain groups are for whatever reason, not in the sample link frame. Um, and so, because we know that these types of errors are more prevalent for vulnerable communities, it brings, uh, it raises questions about, um, the quality of the decisions that come out of these models that we estimate based on these data. >>And so I'm interested in weaving these parts together. Um, and part of it has to do with understanding the conditions that, um, that underlie the data. So what do I mean by conditions? I gave an example of, uh, cases where there is discrimination and as evidenced by the data that we have available as evidenced, uh, for example, by examining, um, the quality of service across racial groups, um, using Uber and Lyft, right? So we have information that, that, that presents this to us, but that information is still outside of what we typically use to estimate travel, demand models. That information is not being used to understand the context under which people are making decisions. It's not being used to better understand the constraints that people are facing when they're making, uh, decisions. And so what is the connection that means that we are using data, um, that does not will capture the target group. >>People who are low income, elderly, um, transit dependent, uh, we're not capturing these groups very well because of the prevalence of, of various types of survey bias. Um, and it is shaping our models in unknown ways. And so my group is really trying to make that connection between, okay, how do we collect Bader, better data, first of all, but second, what does that mean? What are the ramifications for prediction, accuracy for VR, for various groups, and then beyond that, what are the policy implications? Right. Um, I think that the risk is that we might be making wrong decisions, right? We might be assuming that, uh, certain types of improvements are actually going to improve quality of service for vulnerable communities when they actually don't. Right. Um, and so that's the worry and that's part of the unknown, and that's why I'm working in this >>Part of the anonymity. Also, I'm sure part of your passion and your interest international women's day is tomorrow. And the theme this year is break the bias of breaking the bias with >>Mercy back >>To travel equity. Where do you think we are on, on being able to start mitigating some of the biases that you've talked about? >>I think that it's all about phasing. I think that there are things that we can do now, right? And so, um, at the point of making decisions, um, we can view the results that we have through this lens, that it might be an incomplete picture. We can view it through a historical lens. We can also view it, um, using emerging data that allows for us to explore some of these constraints that, you know, might be exogenous to the models or X, not in, not included in how we estimate the models. Um, and so that's one thing that we can do in practice is okay. We already know that there are some challenges let's view this from a different lens, as opposed to assuming that it's giving us the complete picture. Right. Um, and that's kind of been my theme, uh, today is that, you know, as decision-makers, as analysts, as data scientists, as researchers, we do have tendency of assuming that the data that we have, the results that we have is giving us the complete picture when we know, but it's not, we know that we act as if it is, but we know that it's not right. >>So, you know, we need to, there's a lot of learning and changing of behaviors, um, that that has to happen. >>Changing behaviors is challenging. >>It is behavior changes is tough, but it's necessary, but it's necessary. It's necessary. And it's urgent. And it's critical, especially if you're going to, uh, improve conditions for vulnerable community. >>What are some of the things that excite you, that looking at where we are now, we've got a nice visibility on equity. There, there's the conscious understanding of the bias and data and the work to help to mitigate that. What are some of the things that excite you about what you're doing and maybe even some of the policies that you think should be enacted as a result of more encompassing datasets? >>It's a good question. Um, one thing I will say is what excites me is it's also tied to the emerging data that we have available. So I'm trying to go back to an example that I gave about measuring constraints. Think that we can now do that in interesting ways, because we're collecting data about everything we're collecting data about, um, not just about where we travel, but how we travel, why we travel. Um, you know, we, we collect information on who we're traveling with, you know, so there's a lot more information that we can make use of, um, in particular to understand constraints. So it's, it's really exciting to me. And when I say that again, um, talking about, um, how would we make a choice to take a certain mode of transportation or to leave our house at a certain time in the morning to, to get to work. >>Um, we're making that under some conditions, right? Right. And those conditions aren't always observed and traditional data sets. I think now we're at a time where emerging data sources can start to capture some of that. And so we can ask questions that we weren't able to, or answer questions that we weren't able to answer before. And the reason why it's important in the modeling is because in the models, you have this sort of choice driven side and you have the alternatives. So you're making a choice amongst some set of alternatives. We model the choices and we spend a lot of time and pay a lot of attention to the decision process. And what factors goes into making the choice, assuming that everyone really has the same set of universal choices. Right. I think that we need to take a little, pay a little more intention, um, to understanding the constraints that people have, um, and how that guides the overall outcomes. Right? So, so that's what I'm excited about. I mean, it's basically leveraging the new data in new ways that we weren't able to before >>Leveraging the data in new ways. Love it. Tierra, thank you for joining me, talking about transportation equity, what you're doing there, the opportunities and kind of where we are on that road. If you will. Thank you so much for having me, my pleasure. I'm Lisa Martin. You're watching the cubes coverage of women in data science conference, 2022. We'll be right back with our next guest.

Published Date : Mar 7 2022

SUMMARY :

I'm Lisa Martin, coming to you live from Stanford university at I'm glad to be here. So I'm, I'm partial to civil engineers, in terms of the very projects that we evaluate and ultimately the decisions that we make to invest And it all governs the opportunities that you have access to. the travel demand models, how they're relevant and, and where some of the biases are And so they use the same types of models to understand if we And so it's, it's tied to our understanding of what can happen when we don't focus for, um, for the underdog, if you will, And let's take advantage of that for the good things that can come out of it. Um, and at the same time, we are aware that vulnerable the quality of service across racial groups, um, using Uber and Lyft, Um, and so that's the worry and that's part of the unknown, And the theme this year is break the bias of breaking the bias with on being able to start mitigating some of the biases that you've talked about? at the point of making decisions, um, we can view the results that So, you know, we need to, there's a lot of learning and changing of behaviors, And it's critical, especially if you're going to, What are some of the things that excite you about what you're doing and maybe even some of the policies the emerging data that we have available. And so we can ask questions that we weren't able to, Leveraging the data in new ways.

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
Lisa MartinPERSON

0.99+

DetroitLOCATION

0.99+

twoQUANTITY

0.99+

UberORGANIZATION

0.99+

10QUANTITY

0.99+

todayDATE

0.99+

Tiara BillPERSON

0.99+

UCLAORGANIZATION

0.99+

15QUANTITY

0.99+

LyftORGANIZATION

0.99+

2022DATE

0.99+

tomorrowDATE

0.99+

millionsQUANTITY

0.99+

oneQUANTITY

0.99+

UCLA TierraORGANIZATION

0.99+

this yearDATE

0.98+

secondQUANTITY

0.98+

fiftiesDATE

0.97+

20 yearsQUANTITY

0.96+

one thingQUANTITY

0.95+

ArriagaORGANIZATION

0.92+

women's dayEVENT

0.87+

TierraPERSON

0.85+

earlier todayDATE

0.83+

Tierra BillsORGANIZATION

0.83+

2022EVENT

0.76+

Stanford universityORGANIZATION

0.71+

firstQUANTITY

0.7+

blackQUANTITY

0.55+

sixtiesDATE

0.55+

scienceEVENT

0.51+

EisenhowerPERSON

0.41+

WiDSEVENT

0.26+

Alex Hanna, The DAIR Institute | WiDS 2022


 

(upbeat music) >> Hey everyone. Welcome to theCUBE's coverage of Women in Data Science, 2022. I'm Lisa Martin, excited to be coming to you live from Stanford University at the Ariaga alumni center. I'm pleased to welcome fresh keynote stage Alex Hanna the director of research at the dare Institute. Alex, it's great to have you on the program. >> Yeah, lovely to be here. >> Talk to me a little bit about yourself. I know your background is in sociology. We were talking before we went live about your hobbies and roller derby, which I love. >> Yes. >> But talk to me a little bit about your background and what the DAIR Institute this is, distributed AI research Institute, what it actually is doing. >> Sure, absolutely. So happy to be here talking to the women in data science community. So my background's in sociology, but also in computer science and machine learning. So my dissertation work was actually focusing on developing some machine learning and natural language processing tools for analyzing protest event data and generating that and applying it to pertinent questions within social movement scholarship. After that, I was a faculty at University of Toronto and then research scientist at Google on the ethical AI team where I met Dr. Timnit Gebru who is the founder of DAIR. And so, DAIR is a nonprofit research Institute oriented on around independent community based AI work, focused really on, the kind of, lots of discussions around AI are done by big companies or companies focus on solutions that are very much oriented around collecting as much data as they can. Not really knowing if it's going to be for community benefit. At DAIR, we want to flip that, we want to really want to prioritize what that would mean if communities had input into data driven technologies what it would mean for those communities and how we can help there. >> Double click and just some of your research, where do your passions lie? >> So I'm a sociologist and a lot of that being, I think one of the big insights of sociology is to really highlight at how society can be more just, how we can interrogate inequality and understanding how to make those distances between people who are underserved and over served who already have quite a lot, how we can reduce the disparities. So finding out where that lies, especially in technology that's really what I'm passionate about. So it's not just technology, which I think can be helpful but it's really understanding what it means to reduce those gaps and make the world more just. >> And that's so important. I mean, as more and more data is generated, exponentially growing, so are some of the biases and the challenges that that causes. You just gave your tech vision talk which I had a chance to see most of it. And you were talking about something that's very interesting. That is the biases in facial recognition software. Maybe on a little bit about what you talked about and why that is such a challenge. And also what are some of the steps being made in the right direction where that's concerned? >> Yeah. So there's the work I was talking about in the talk was highlighting, not work I've done, but the work by doctors (indistinct) and (indistinct) focusing on the distance that exists and the biases that exist in facial recognition as a technical system. The fact remains also that facial recognition is used and is disproportionately deployed on marginalized population. So in the U.S, that means black and brown communities. That's where facial recognition is used disproportionately. And we also see this in refugee context where refugees will be leaving the country. And those facial recognition software will be used in those contexts and surveilling them. So these are people already in a really precarious place. And so, some of the movements there have been to debias some of the facial recognition tools. I actually don't think that's far enough. I'm fundamentally against facial recognition. I think that it shouldn't be used as a technology because it is used so pervasively in surveillance and policing. And if we're going to approach that we really need to think, rethink our models of security models of immigration and whatnot. >> Right, it's such an important topic to discuss because I think it needs more awareness about some of the the biases, but also some to your point about some of those vulnerable communities that are really potentially being harmed by technologies like that. We have to be, there's a fine line. Or maybe it's not so fine. >> I don't think it's that fine. So like, I think it's used, in an incredibly harsh way. And for instance there's research that's being done in which, so I'm a transgender woman and there's a research being done by researchers who collected data sets that people had on YouTube documenting their transitions. And already there was a researcher collecting those data and saying, well, we could have terrorists or something take hormones and cross borders. And you talk to any trans person, you're like, well, that's not how it works, first off. Second off, it's already viewing trans people and a trans body as kind of a mode of deception. And so that's, whereas researchers in this space were collecting those data and saying that well, we should collect these data to help make these facial recognitions more fair. But that's not fair if it's going to be used on a population that's already intensely surveilled and held in suspicion. >> Right. That's, the question of fairness is huge, absolutely. Were you always interested in tech, you talked about your background in sociology. Was it something that you always, were you a stem kid from the time you were little? Talk to me about your background and how you got to where you are now? >> Yeah. I've been using computers since I was four. I've been using, I was taking a part, my parents' gateway computer. yeah, when I was 10. Going to computer shows, slapping hard drives into things, seeing how much we could upgrade computer on our own and ruining more than in one computer, to my parents chagrin but I've always been that. I went to undergrad in triple major to computer science, math and sociology, and originally just in computer science and then added the other two where I got interested in things and understanding that, was really interested in this section of tech and society. And I think the more and more I sat within the field and went and did my graduate work in sociology and other social sciences really found that there was a place to interrogate those, that intersection of the two. >> Exactly. What are some of the things that excite you now about where technology is going? What are some of the positives that you see? >> I talk so much about the negatives. It's really hard to, I mean, there's I think, some of the things that I think that are positive are really the community driven initiatives that are saying, well, what can we do to remake this in such a way that is going to more be more positive for our community? And so seeing projects like, that try to do community control over certain kinds of AI models or really try to tie together different kinds of fields. I mean, that's exciting. And I think right now we're seeing a lot of people that are super politically and justice literate and they how to work and they know what's behind all these data driven technologies and they can really try to flip the script and try to understand what would it mean to kind of turn this into something that empowers us instead of being something that is really becoming centralized in a few companies >> Right. We need to be empowered with that for sure. How did you get involved with WIS? >> So Margo, one of the co-directors, we sit on a board together, the human rights data analysis group and I've been a huge fan of HR dag for a really long time because HR dag is probably one of the first projects I've seen that's really focused on using data for accountability for justice. Their methodology has been, called on to hold perpetrators of genocide to accounts to hold state violence, perpetrators to account. And I always thought that was really admirable. And so being on their board is sort of, kind of a dream. Not that they're actually coming to me for advice. So I met Margo and she said, come on down and let's do a thing for WIS and I happily obliged >> Is this your first Wis? >> This is my very first Wis. >> Oh, excellent. >> Yeah. >> What's your interpretation so far? >> I'm having a great time. I'm learning a lot meeting a lot of great people and I think it's great to bring folks from all levels here. Not only, people who are a super senior which they're not going to get the most out of it it's going to be the high school students the undergrads, grad students, folks who, and you're never too old to be mentored, so, fighting your own mentors too. >> You know, it's so great to see the young faces here and the mature faces as well. But one of the things that I was, I caught in the panel this morning was the the talk about mentors versus sponsors. And that's actually, I didn't know the difference until a few years ago in another women in tech event. And I thought it was such great advice for those panelists to be talking to the audience, talking about the importance of mentors, but also the difference between a mentor and sponsor. Who are some of your mentors? >> Yeah, I mean, great question. It's going to sound cheesy, but my boss (indistinct) I mean, she's been a huge mentor for me and with her and another mentor (indistinct) Mitchell, I wouldn't have been a research scientist. I was the first social scientist on the research scientist ladder at Google before I left and if it wasn't for their, they did sponsor but then they all also mentored me greatly. My PhD advisor, (indistinct) huge mentor by, and I mean, lots of primarily and then peer mentors, people that are kind of at the same stage as me academically but also in professionally, but are mentors. So folks like Anna Lauren Hoffman, who's at the UDub, she's a great inspiration in collaborating, co-conspirator, so yeah. >> Co-conspirator, I like that. I'm sure you have quite a few mentees as well. Talk to me a little bit about that and what excites you about being a mentor. >> Yeah. I have a lot of mentees either informally or formally. And I sought that out purposefully. I think one of the speakers this morning on the panel was saying, if you can mentor do it. And that's what I did and sought out that, I mean, it excites me because folks, I don't have all the answers, no one person does. You only get to those places, if you have a large community. And I think being smart is often something that people think comes like, there's kind of like a smart gene or whatever but like there probably is, like I'm not a biologist or a cognitive, anything, but what really takes cultivation is being kind and really advocating for other people and building solidarity. And so that's what mentorship really means to me is building that solidarity and really trying to lift other people up. I mean, I'm only here and where I'm at in my career, because many people were mentors and sponsors to me and that's only right to pay that forward. >> I love that, paying that forward. That's so true. There's nothing like a good community, right? I mean, there's so much opportunity that that ground swell just generates, which is what I love. We are, tomorrow is international women's day. And if we look at the numbers, women are 50% of the workforce, but only less than a quarter in stem positions. What's your advice and recommendation for those young girls who might be intimidated or might be being told even to this day, no, you can't do physics. You can't do computer science. What can you tell them? >> Yeah, I mean, so individual solutions to that are putting a bandaid on a very big wound. And I mean I think, finding other people in a working to change it, I mean, I think building structures of solidarity and care are really the only way we'll get out of that. >> I agree. Well, Alex, it's been great to have you on the program. Thank you for coming and sharing what you're doing at DAIR. The intersection of sociology and technology was fascinating and your roller derby, we'll have to talk well about that. >> For sure. >> Excellent. >> Thanks for joining me. >> Yeah, thank you Lisa. >> For Alex Hanna, I'm Lisa Martin. You're watching theCUBE's coverage live, of women in data science worldwide conference, 2022. Stick around, my next guest is coming right up. (upbeat music)

Published Date : Mar 7 2022

SUMMARY :

to be coming to you live Talk to me a little bit about yourself. But talk to me a little and applying it to pertinent questions and a lot of that being, and the challenges that that causes. and the biases that exist but also some to your point it's going to be used Talk to me about your background And I think the more and What are some of the and they how to work and they know what's We need to be empowered and I've been a huge fan of and I think it's great to bring I caught in the panel this morning people that are kind of at the and what excites you about being a mentor. and that's only right to pay that forward. even to this day, no, and care are really the only to have you on the program. of women in data science

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
AlexPERSON

0.99+

Lisa MartinPERSON

0.99+

Alex HannaPERSON

0.99+

Anna Lauren HoffmanPERSON

0.99+

Timnit GebruPERSON

0.99+

DAIRORGANIZATION

0.99+

LisaPERSON

0.99+

MargoPERSON

0.99+

50%QUANTITY

0.99+

GoogleORGANIZATION

0.99+

MitchellPERSON

0.99+

firstQUANTITY

0.99+

twoQUANTITY

0.99+

DAIR InstituteORGANIZATION

0.99+

oneQUANTITY

0.99+

University of TorontoORGANIZATION

0.99+

SecondQUANTITY

0.99+

U.SLOCATION

0.99+

tomorrowDATE

0.98+

Stanford UniversityORGANIZATION

0.98+

10QUANTITY

0.98+

2022DATE

0.98+

dare InstituteORGANIZATION

0.98+

fourQUANTITY

0.97+

YouTubeORGANIZATION

0.97+

less than a quarterQUANTITY

0.96+

AI research InstituteORGANIZATION

0.96+

UDubORGANIZATION

0.95+

WISORGANIZATION

0.95+

Women in Data ScienceTITLE

0.94+

theCUBEORGANIZATION

0.93+

Dr.PERSON

0.92+

few years agoDATE

0.91+

Double clickQUANTITY

0.91+

this morningDATE

0.91+

HR dagORGANIZATION

0.9+

first socialQUANTITY

0.9+

first projectsQUANTITY

0.88+

international women's dayEVENT

0.8+

one computerQUANTITY

0.77+

tripleQUANTITY

0.65+

WisORGANIZATION

0.65+

moreQUANTITY

0.58+

WiDSEVENT

0.55+

AriagaORGANIZATION

0.52+

Denise Reese & Gina Fratarcangeli, Accenture | AWS re:Invent 2021


 

(soft instrumental music) >> Welcome back everyone, to theCUBE's coverage of AWS re:Invent 2021. I'm John Furrier, your host of theCUBE. We're here in person at a live physical event with real people. Of course, it's a hybrid event. Great stuff online. Check it out on the Amazon site, as well as theCUBE zone. We've got great guests, talking about the cloud vision for getting talent in to the marketplace, in being productive and for society Accenture always great content. Denise Reese, Managing Director of the South Market Unit Lead at Accenture, AABG, which stands for "Accenture Area Business Group" and Gina Gina Fratarcangeli who is also the managing director of Midwest sales leader. Ladies, thanks for coming, I appreciate you coming on and talking about the vision of talent. >> I guess >> Thanks for having us. >> Yes, absolutely. It's a pleasure to be here. >> So, Amazon's got this dangerous goal, to train 29 million people. Maureen Lonergan came on yesterday, who I've known for a long time, doing a great job. It's hard to get the talent in. First of all, it sounds harder than it really is, that's my opinion. You know, you get some training certifications and you're up and running. So, talent's a big thing. What do you guys do? Give us the overview. >> Sure. Well, we're having a lot of activity at Accenture trying to get talent in. Across the entire country we're spending a tremendous amount of effort to do that. A couple of critical things we're doing in the Midwest is bringing in and searching for different talent streams that we haven't typically done in the past. For instance, one thing that we're doing is, we set up an apprentice program where we're reaching out into the market to find diverse talent, who aren't coming through the critical normal college path and bringing folks in like that. And we've got 1200 people that we've brought in that way, just in the Midwest. Which has been a phenomenal new talent stream for us. And supporting our inclusion and diversity. One of the other exciting things is what we call "The Mom Project", where we're intentionally working with an organization called the Mom Project, to bring women back into the workplace who may have left while they were taking care of their families and helping them get certified in all the new cloud technology and getting back to work. >> I love how you guys are going after this whole places that not everyone's looking at, because what I love about Cloud is that, it's a level up kind of opportunity where you don't really have to have that pedigree, or that big-big school. Of course, I went to a different school. So, I have a little chip on my shoulder. I didn't go to MIT, wasn't North-east but still good school. But, I mean, you could really level up from anywhere. >> Gina: That's right. >> And the opportunities with Cloud are so great. This is like a huge thing. No I'm surprised no one knows about it. >> Absolutely. I would add to that. So, we've in the South, in Georgia in particular. We've just launched an initiative with the technical college system of Georgia and AWS. So, it's a public-private partnership, where we're actually helping to set the curriculum for those students that are going through programs, through the technical colleges. It's one of the largest parts of the university system of Georgia. And, we're actually helping to frame the curriculum. And, giving folks what they need, to your point. It is an opportunity to level up. It's a great way to get talent in non-traditional spaces. It helps us to achieve our inclusion and diversity roles or goals, rather. But, then it also allows us to really continue to fill that pipeline with folks that we may not have had access to otherwise. >> Is there a best practice that you see developing in the acquisition of talent? Or enticing people to come in? Because that's just economics you know, Maureen was telling me that it was this person she was unemployed, and she got certified and she's making six figures. >> Both: Yeah. >> She's like oh my God, this is great. So, that's the Cloud growth. Is there a way to entice people? Is there a pattern? Is it more economic? Is it more, hey, be part of something. What's the data showing? >> There's definitely a war for talent out there. And so in this space we continuously hear from our clients that they can't hire enough people. So in the past, in the technology space, a lot of clients were hiring their own teams and here they just can't get the skills fast enough. So we're spending a tremendous amount of time being proactive. We started a women in Cloud organization where we're proactively reaching out to the community to bring women in, let them know that we will help them get those certifications and partnering with organizations like Women in Cloud, which is a global organization to create new funnels of talent. >> I think the women angle is great. The mom network coming out of the work for back into the workforce, because things change. Like we were talking about how Amazon just changed over the past five years now that this architectural approach is changing. So that's cool. Also we were involved in the women in data science, out of Stanford University, they have that great symposium. This is power technical women. >> Yes >> And it's got a global following. So the women networks that are developing are phenomenal. So that's not just an Accenture thing, right? That's outside of Accenture. >> I think it's a combination because I think we do a really good job inside of Accenture to create opportunities for women of various ethnicities lived experiences to be able to come together to network internally, but then also to pour some of that talent that they have into the communities where we live and we all do business as well. So I think I'm seeing definitely a two-pronged approach there. >> Let me ask you a question, I don't mean to put you on the spot, but I kind of will, Accenture's known as a pretty great firm. So working at Accenture is kind of a big deal. Does that scare people? Because if you could work at a Accenture I mean, that's good pedigree right there. So like, when you're trying to get people coming into the cloud, do they get the Accenture mojo or does it work for them? And can you share your experiences on that? >> I've been here five years and it's been a phenomenal ride for me. I've really enjoyed the fact having a female CEO, I think, and having a CEO who is so committed to diversity on all aspects, right? Her commitment is 50% diversity parody by 2025 at every level of our organization. And that doesn't happen without really intentional efforts at the entry-level and everywhere through the process to ensure that women are not only promoted, but really given the support network among all of our leaders and mentorship to be successful. And it's not just words, it's something that we're really spending a lot of time doing with intention. And that word is out in the space now, as women come in, they're loving it and they're recruiting their other women into the organization and diverse groups as well as what I'm seeing. >> And so I actually just started at Accenture in March. So I've been around eight months. I actually joined from AWS, interestingly enough. And I can tell you from my own experience, the intentionality that Gina spoke to you is it's evident at all levels. I feel like the way that I was courted to the firm was nothing short of amazing. That's another story for another day, but I feel like my being where I am, being hired in as a managing director, as an experienced hire, I think my presence is a testament to the focus that Accenture has on inclusion diversity and the equity component as well. And then also in Atlanta, we are exceptionally fortunate. We have close to 30 black and Latin X managing directors and senior managing directors out of the Atlanta office. So what we're doing there is pretty magical and it's something that I've never experienced in my 25 years. >> It's contagious I hope, the magic is contagious. >> Yeah. >> Yes, absolutely. >> And it's exciting because we're known as a management consulting business, right? So our product is the people >> That's right. >> And so there is intention from day one as to what you want from your career and setting your career plan. So everyone is given those career counselors and the expectation that someone is thinking about your business and your personal business, and what is your role today and what should your role be in two years, and what skills do you need to get there? Which is awesome, it's a lot of fun. >> It's also walking the talk too, right? I mean, Amazon here, they had a 50% women on stage. I don't know if you noticed on the keynote, they was two men and two women, 50%. Of course the United Airlines, it's got to be three. We got to get a 51%,, 'cause technically 51% So it should be three to one, but yeah, like, okay, that was cute notice but that's good. But this is real, I've been a big proponent of software development. Customers are women too that's 51%. So I think this whole representation thing has to be more real and more intentional. And so I want to ask you, how would you share the best practice of making that real from the essential playbook? What could people learn and what mistakes should they avoid? I think people who do want to try with it, but they don't know what to do. >> You know, I think get started, right. Do the work. I feel like since I started in technology, we've been having this conversation about diversity and inclusion and bringing more people into the space. And now it's time for us to just do that. And I feel like Accenture is doing that in spades. I think also again, I've been using this word. I was on a breakout panel yesterday talking about our partnership with AWS and intentionality keeps coming up. But I think also it helps to have a CEO who's creating diversity as an imperative at the most senior levels of the firm and folks are being incentivized as a result. So you've got to put the mechanisms in place to ensure that folks understand that this is not just lip service. >> That's a great point. It's not only just the people, but the mechanisms. And one of the things that I've been saying early on in the top of the interview was Cloud is an instant leveler there, because if you can be so capable so fast. So like when you start thinking about getting people in the market, producing talent, this notion of meritocracy isn't lip service, because if you have the capabilities and the people side lineup, then it truly can be like that. 'Cause your game does the talking, right. >> And we're doing it with intention at every level in the organization so much though, that every people leader, one of their metrics is the diversity. And as we look at the promotions, making sure that that parody is there, but every person who's managing people has diversity as a metric that they're being measured on. And so I think that's really critical as well as having the people who are being the advocates and being the allies and really asking the questions as the teams are getting put together. You know, my job is to review all the deals in the Midwest. And when the teams come forward, I say, "Great where are the women on the team? Who are we putting it?" We're all talking about the diversity. So when we're going to a client meeting, where are the women who are you're taking to that meeting? And if the answer is well, there's not one who's technical yet, the most senior, the most technical, well, great bring her on and use this as a training opportunity. We need to walk the walk and talk the talk and show that to our clients. >> I think that's really good. You guys are senior leaders, one can do that, demonstrate that, but also you're in the field for Accenture. You're in front of your customers. What are you seeing out there and what excites you about being in these industry? >> Yeah, I love the fact that there are so many more women in this space. I love that we're having so many women out there with intention. We've had six female CEOs do women in Cloud panel discussions with us and with our team. So you made the comment early about cloud moving so fast. That's the most exciting thing for me and the fact that it is moving at such a pace that no one client is going to be able to get the skills fast enough. They need companies like Accenture. They need companies like AWS to help them where we're leveraging all the knowledge from our own other clients and bringing that together so we can help them accelerate their development. What about you? >> Absolutely. Now I would echo that as we used to say at AWS plus one to that. But I'm really hopeful because what I'm seeing is the number of folks with my lived experience better at senior executive levels, not only within Accenture and AWS, but in our customers. And I think going back to the point that you were making earlier regarding Cloud being a level up and giving folks opportunity, folks have to be able to see a path, right? It's one thing to just get a certification and tick a box, that's great. But if you don't see a pathway to being able to utilize that in a way that allows you to move up and seeing where we are now, just as a firm, just really, really excites me that every time I get onto a call and I see another strong, amazing woman, I'm like, man, this is amazing. And it's something that... I think it's a phenomenon that I've started to see maybe within the last like five years or so. And probably even within the last two to three years, I've started to see that even more so, so that really excites me. >> Well, first of all, you guys are great. You're contagious, okay? Which is good, a good thing. I love how you brought the whole path thing because path finders was a big part of Adam's Leslie's keynote, and it must be really fun to see people taking the path that you guys are pioneering- >> We're ploughing, we're ploughing >> Yes we are. We're ploughing and you know what else we're doing? We're lifting, as we climb. That is important. I would say that, we don't have all of these amazing opportunities and blessings just to talk about what we have, but if you're not actually bringing somebody else along and giving those opportunities to folks, then it's all for not. >> You got people and the Cloud, to get them people, which is, we're humans and the mechanisms software to bring it together, magic. >> Absolutely >> Congratulations. Thanks for coming on theCUBE. >> Both: Thanks for having us. >> Okay this is theCUBE, I'm John Furrier, host of theCUBE. You're watching theCUBE, the leader in global tech coverage from re:Invent 2021 AWS web services. Thanks for watching (soft instrumental music)

Published Date : Dec 2 2021

SUMMARY :

and talking about the vision of talent. It's a pleasure to be here. It's hard to get the talent in. and getting back to work. I didn't go to MIT, wasn't North-east And the opportunities of the university system of Georgia. in the acquisition of talent? So, that's the Cloud growth. So in the past, in the technology space, the women in data science, So the women networks that into the communities where we live I don't mean to put you on but really given the support network the intentionality that Gina spoke to you the magic is contagious. as to what you want from your career So it should be three to one, and bringing more people into the space. and the people side lineup, and show that to our clients. and what excites you about and the fact that it is And I think going back to the point and it must be really fun to and blessings just to You got people and the Thanks for coming on theCUBE. the leader in global tech coverage

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
GinaPERSON

0.99+

MaureenPERSON

0.99+

AWSORGANIZATION

0.99+

Maureen LonerganPERSON

0.99+

Gina FratarcangeliPERSON

0.99+

AmazonORGANIZATION

0.99+

Denise ReesePERSON

0.99+

Gina Gina FratarcangeliPERSON

0.99+

John FurrierPERSON

0.99+

AccentureORGANIZATION

0.99+

GeorgiaLOCATION

0.99+

AtlantaLOCATION

0.99+

50%QUANTITY

0.99+

51%QUANTITY

0.99+

MarchDATE

0.99+

2025DATE

0.99+

United AirlinesORGANIZATION

0.99+

threeQUANTITY

0.99+

25 yearsQUANTITY

0.99+

five yearsQUANTITY

0.99+

AABGORGANIZATION

0.99+

yesterdayDATE

0.99+

1200 peopleQUANTITY

0.99+

BothQUANTITY

0.99+

OneQUANTITY

0.99+

two yearsQUANTITY

0.99+

two womenQUANTITY

0.99+

Stanford UniversityORGANIZATION

0.99+

two-prongedQUANTITY

0.99+

oneQUANTITY

0.99+

two menQUANTITY

0.99+

CloudORGANIZATION

0.99+

Accenture Area Business GroupORGANIZATION

0.98+

29 million peopleQUANTITY

0.98+

six figuresQUANTITY

0.97+

three yearsQUANTITY

0.97+

six femaleQUANTITY

0.96+

todayDATE

0.96+

The Mom ProjectORGANIZATION

0.95+

MidwestLOCATION

0.95+

FirstQUANTITY

0.94+

around eight monthsQUANTITY

0.93+

theCUBEORGANIZATION

0.91+

one thingQUANTITY

0.9+

day oneQUANTITY

0.89+

30 blackQUANTITY

0.89+

LatinOTHER

0.87+

past five yearsDATE

0.84+

InventEVENT

0.82+

theCUBETITLE

0.82+

twoQUANTITY

0.8+

Mom ProjectORGANIZATION

0.75+

re:Invent 2021EVENT

0.74+

PTC | Onshape 2020 full show


 

>>from around the globe. It's the Cube presenting innovation for good, brought to you by on shape. >>Hello, everyone, and welcome to Innovation for Good Program, hosted by the Cuban. Brought to You by on Shape, which is a PTC company. My name is Dave Valentin. I'm coming to you from our studios outside of Boston. I'll be directing the conversations today. It's a very exciting, all live program. We're gonna look at how product innovation has evolved and where it's going and how engineers, entrepreneurs and educators are applying cutting edge, cutting edge product development techniques and technology to change our world. You know, the pandemic is, of course, profoundly impacted society and altered how individuals and organizations they're gonna be thinking about an approaching the coming decade. Leading technologists, engineers, product developers and educators have responded to the new challenges that we're facing from creating lifesaving products to helping students learn from home toe how to apply the latest product development techniques and solve the world's hardest problems. And in this program, you'll hear from some of the world's leading experts and practitioners on how product development and continuous innovation has evolved, how it's being applied toe positive positively affect society and importantly where it's going in the coming decades. So let's get started with our first session fueling Tech for good. And with me is John Hirschbeck, who is the president of the Suffers, a service division of PTC, which acquired on shape just over a year ago, where John was the CEO and co founder, and Dana Grayson is here. She is the co founder and general partner at Construct Capital, a new venture capital firm. Folks, welcome to the program. Thanks so much for coming on. >>Great to be here, Dave. >>All right, John. >>You're very welcome. Dana. Look, John, let's get into it for first Belated congratulations on the acquisition of Von Shape. That was an awesome seven year journey for your company. Tell our audience a little bit about the story of on shape, but take us back to Day zero. Why did you and your co founders start on shape? Well, >>actually, start before on shaping the You know, David, I've been in this business for almost 40 years. The business of building software tools for product developers and I had been part of some previous products in the industry and companies that had been in their era. Big changes in this market and about, you know, a little Before founding on shape, we started to see the problems product development teams were having with the traditional tools of that era years ago, and we saw the opportunity presented by Cloud Web and Mobile Technology. And we said, Hey, we could use Cloud Web and Mobile to solve the problems of product developers make their Their business is run better. But we have to build an entirely new system, an entirely new company, to do it. And that's what on shapes about. >>Well, so notwithstanding the challenges of co vid and difficulties this year, how is the first year been as, Ah, division of PTC for you guys? How's business? Anything you can share with us? >>Yeah, our first year of PTC has been awesome. It's been, you know, when you get acquired, Dave, you never You know, you have great optimism, but you never know what life will really be like. It's sort of like getting married or something, you know, until you're really doing it, you don't know. And so I'm happy to say that one year into our acquisition, um, PTC on shape is thriving. It's worked out better than I could have imagined a year ago. Along always, I mean sales are up. In Q four, our new sales rate grew 80% vs Excuse me, our fiscal Q four Q three. In the calendar year, it grew 80% compared to the year before. Our educational uses skyrocketing with around 400% growth, most recently year to year of students and teachers and co vid. And we've launched a major cloud platform using the core of on shape technology called Atlas. So, um, just tons of exciting things going on a TTC. >>That's awesome. But thank you for sharing some of those metrics. And of course, you're very humble individual. You know, people should know a little bit more about you mentioned, you know, we founded Solid Works, co founded Solid where I actually found it solid works. You had a great exit in the in the late nineties. But what I really appreciate is, you know, you're an entrepreneur. You've got a passion for the babies that you you helped birth. You stayed with the salt systems for a number of years. The company that quiet, solid works well over a decade. And and, of course, you and I have talked about how you participated in the the M I T. Blackjack team. You know, back in the day, a zai say you're very understated, for somebody was so accomplished. Well, >>that's kind of you, but I tend to I tend Thio always keep my eye more on what's ahead. You know what's next, then? And you know, I look back Sure to enjoy it and learn from it about what I can put to work making new memories, making new successes. >>Love it. Okay, let's bring Dana into the conversation. Hello, Dana. You look you're a fairly early investor in in on shape when you were with any A And and I think it was like it was a serious B, but it was very right close after the A raise. And and you were and still are a big believer in industrial transformation. So take us back. What did you see about on shape back then? That excited you. >>Thanks. Thanks for that. Yeah. I was lucky to be a early investment in shape. You know, the things that actually attracted me. Don shape were largely around John and, uh, the team. They're really setting out to do something, as John says humbly, something totally new, but really building off of their background was a large part of it. Um, but, you know, I was really intrigued by the design collaboration side of the product. Um, I would say that's frankly what originally attracted me to it. What kept me in the room, you know, in terms of the industrial world was seeing just if you start with collaboration around design what that does to the overall industrial product lifecycle accelerating manufacturing just, you know, modernizing all the manufacturing, just starting with design. So I'm really thankful to the on shape guys, because it was one of the first investments I've made that turned me on to the whole sector. And while just such a great pleasure to work with with John and the whole team there. Now see what they're doing inside PTC. >>And you just launched construct capital this year, right in the middle of a pandemic and which is awesome. I love it. And you're focused on early stage investing. Maybe tell us a little bit about construct capital. What your investment thesis is and you know, one of the big waves that you're hoping to ride. >>Sure, it construct it is literally lifting out of any what I was doing there. Um uh, for on shape, I went on to invest in companies such as desktop metal and Tulip, to name a couple of them form labs, another one in and around the manufacturing space. But our thesis that construct is broader than just, you know, manufacturing and industrial. It really incorporates all of what we'd call foundational industries that have let yet to be fully tech enabled or digitized. Manufacturing is a big piece of it. Supply chain, logistics, transportation of mobility or not, or other big pieces of it. And together they really drive, you know, half of the GDP in the US and have been very under invested. And frankly, they haven't attracted really great founders like they're on in droves. And I think that's going to change. We're seeing, um, entrepreneurs coming out of the tech world orthe Agnelli into these industries and then bringing them back into the tech world, which is which is something that needs to happen. So John and team were certainly early pioneers, and I think, you know, frankly, obviously, that voting with my feet that the next set, a really strong companies are going to come out of the space over the next decade. >>I think it's a huge opportunity to digitize the sort of traditionally non digital organizations. But Dana, you focused. I think it's it's accurate to say you're focused on even Mawr early stage investing now. And I want to understand why you feel it's important to be early. I mean, it's obviously riskier and reward e er, but what do you look for in companies and and founders like John >>Mhm, Um, you know, I think they're different styles of investing all the way up to public market investing. I've always been early stage investors, so I like to work with founders and teams when they're, you know, just starting out. Um, I happened to also think that we were just really early in the whole digital transformation of this world. You know, John and team have been, you know, back from solid works, etcetera around the space for a long time. But again, the downstream impact of what they're doing really changes the whole industry. And and so we're pretty early and in digitally transforming that market. Um, so that's another reason why I wanna invest early now, because I do really firmly believe that the next set of strong companies and strong returns for my own investors will be in the spaces. Um, you know, what I look for in Founders are people that really see the world in a different way. And, you know, sometimes some people think of founders or entrepreneurs is being very risk seeking. You know, if you asked John probably and another successful entrepreneurs, they would call themselves sort of risk averse, because by the time they start the company, they really have isolated all the risk out of it and think that they have given their expertise or what they're seeing their just so compelled to go change something, eh? So I look for that type of attitude experience a Z. You can also tell from John. He's fairly humble. So humility and just focus is also really important. Um, that there's a That's a lot of it. Frankly, >>Excellent. Thank you, John. You got such a rich history in the space. Uh, and one of you could sort of connect the dots over time. I mean, when you look back, what were the major forces that you saw in the market in in the early days? Particularly days of on shape on? And how is that evolved? And what are you seeing today? Well, >>I think I touched on it earlier. Actually, could I just reflect on what Dana said about risk taking for just a quick one and say, throughout my life, from blackjack to starting solid works on shape, it's about taking calculated risks. Yes, you try to eliminate the risk Sa's much as you can, but I always say, I don't mind taking a risk that I'm aware of, and I've calculated through as best I can. I don't like taking risks that I don't know I'm taking. That's right. You >>like to bet on >>sure things as much as you sure things, or at least where you feel you. You've done the research and you see them and you know they're there and you know, you, you you keep that in mind in the room, and I think that's great. And Dana did so much for us. Dana, I want to thank you again. For all that, you did it every step of the way, from where we started to to, you know, your journey with us ended formally but continues informally. Now back to you, Dave, I think, question about the opportunity and how it's shaped up. Well, I think I touched on it earlier when I said It's about helping product developers. You know, our customers of the people build the future off manufactured goods. Anything you think of that would be manufacturing factory. You know, the chair you're sitting in machine that made your coffee. You know, the computer you're using, the trucks that drive by on the street, all the covert product research, the equipment being used to make vaccines. All that stuff is designed by someone, and our job is given the tools to do it better. And I could see the problems that those product developers had that we're slowing them down with using the computing systems of the time. When we built solid works, that was almost 30 years ago. If people don't realize that it was in the early >>nineties and you know, we did the >>best we could for the early nineties, but what we did. We didn't anticipate the world of today. And so people were having problems with just installing the systems. Dave, you wouldn't believe how hard it is to install these systems. You need toe speck up a special windows computer, you know, and make sure you've got all the memory and graphics you need and getting to get that set up. You need to make sure the device drivers air, right, install a big piece of software. Ah, license key. I'm not making this up. They're still around. You may not even know what those are. You know, Dennis laughing because, you know, zero cool people do things like this anymore. Um, and it only runs some windows. You want a second user to use it? They need a copy. They need a code. Are they on the same version? It's a nightmare. The teams change, you know? You just say, Well, get everyone on the software. Well, who's everyone? You know, you got a new vendor today? A new customer tomorrow, a new employee. People come on and off the team. The other problem is the data stored in files, thousands of files. This isn't like a spreadsheet or word processor, where there's one file to pass around these air thousands of files to make one, even a simple product. People were tearing their hair out. John, what do we do? I've got copies everywhere. I don't know where the latest version is. We tried like, you know, locking people out so that only one person can change it At the time that works against speed, it works against innovation. We saw what was happening with Cloud Web and mobile. So what's happened in the years since is every one of the forces that product developers experience the need for speed, the need for innovation, the need to be more efficient with their people in their capital. Resource is every one of those trends have been amplified since we started on shape by a lot of forces in the world. And covert is amplified all those the need for agility and remote work cove it is amplified all that the same time, The acceptance of cloud. You know, a few years ago, people were like cloud, you know, how is that gonna work now They're saying to me, You know, increasingly, how would you ever even have done this without the cloud. How do you make solid works work without the cloud? How would that even happen? You know, once people understand what on shapes about >>and we're the >>Onley full SAS solution software >>as a service, >>full SAS solution in our industry. So what's happened in those years? Same problems we saw earlier, but turn up the gain, their bigger problems. And with cloud, we've seen skepticism of years ago turn into acceptance. And now even embracement in the cova driven new normal. >>Yeah. So a lot of friction in the previous environments cloud obviously a huge factor on, I guess. I guess Dana John could see it coming, you know, in the early days of solid works with, you know, had Salesforce, which is kind of the first major independent SAS player. Well, I guess that was late nineties. So his post solid works, but pre in shape and their work day was, you know, pre on shape in the mid two thousands. And and but But, you know, the bet was on the SAS model was right for Crick had and and product development, you know, which maybe the time wasn't a no brainer. Or maybe it was, I don't know, but Dana is there. Is there anything that you would invest in today? That's not Cloud based? >>Um, that's a great question. I mean, I think we still see things all the time in the manufacturing world that are not cloud based. I think you know, the closer you get to the shop floor in the production environment. Um e think John and the PTC folks would agree with this, too, but that it's, you know, there's reliability requirements, performance requirements. There's still this attitude of, you know, don't touch the printing press. So the cloud is still a little bit scary sometimes. And I think hybrid cloud is a real thing for those or on premise. Solutions, in some cases is still a real thing. What what we're more focused on. And, um, despite whether it's on premise or hybrid or or SAS and Cloud is a frictionless go to market model, um, in the companies we invest in so sass and cloud, or really make that easy to adopt for new users, you know, you sign up, started using a product, um, but whether it's hosted in the cloud, whether it's as you can still distribute buying power. And, um, I would I'm just encouraging customers in the customer world and the more industrial environment to entrust some of their lower level engineers with more budget discretionary spending so they can try more products and unlock innovation. >>Right? The unit economics are so compelling. So let's bring it, you know, toe today's you know, situation. John, you decided to exit about a year ago. You know? What did you see in PTC? Other than the obvious money? What was the strategic fit? >>Yeah, Well, David, I wanna be clear. I didn't exit anything. Really? You >>know, I love you and I don't like that term exit. I >>mean, Dana had exit is a shareholder on and so it's not It's not exit for me. It's just a step in the journey. What we saw in PTC was a partner. First of all, that shared our vision from the top down at PTC. Jim Hempleman, the CEO. He had a great vision for for the impact that SAS can make based on cloud technology and really is Dana of highlighted so much. It's not just the technology is how you go to market and the whole business being run and how you support and make the customers successful. So Jim shared a vision for the potential. And really, really, um said Hey, come join us and we can do this bigger, Better, faster. We expanded the vision really to include this Atlas platform for hosting other SAS applications. That P D. C. I mean, David Day arrived at PTC. I met the head of the academic program. He came over to me and I said, You know, and and how many people on your team? I thought he'd say 5 40 people on the PTC academic team. It was amazing to me because, you know, we were we were just near about 100 people were required are total company. We didn't even have a dedicated academic team and we had ah, lot of students signing up, you know, thousands and thousands. Well, now we have hundreds of thousands of students were approaching a million users and that shows you the power of this team that PTC had combined with our product and technology whom you get a big success for us and for the teachers and students to the world. We're giving them great tools. So so many good things were also putting some PTC technology from other parts of PTC back into on shape. One area, a little spoiler, little sneak peek. Working on taking generative design. Dana knows all about generative design. We couldn't acquire that technology were start up, you know, just to too much to do. But PTC owns one of the best in the business. This frustrated technology we're working on putting that into on shaping our customers. Um, will be happy to see it, hopefully in the coming year sometime. >>It's great to see that two way exchange. Now, you both know very well when you start a company, of course, a very exciting time. You know, a lot of baggage, you know, our customers pulling you in a lot of different directions and asking you for specials. You have this kind of clean slate, so to speak in it. I would think in many ways, John, despite you know, your install base, you have a bit of that dynamic occurring today especially, you know, driven by the forced march to digital transformation that cove it caused. So when you sit down with the team PTC and talk strategy. You now have more global resource is you got cohorts selling opportunities. What's the conversation like in terms of where you want to take the division? >>Well, Dave, you actually you sounds like we should have you coming in and talking about strategy because you've got the strategy down. I mean, we're doing everything said global expansion were able to reach across selling. We got some excellent PTC customers that we can reach reach now and they're finding uses for on shape. I think the plan is to, you know, just go, go, go and grow, grow, grow where we're looking for this year, priorities are expand the product. I mentioned the breath of the product with new things PTC did recently. Another technology that they acquired for on shape. We did an acquisition. It was it was small, wasn't widely announced. It, um, in an area related to interfacing with electrical cad systems. So So we're doing We're expanding the breath of on shape. We're going Maura, depth in the areas were already in. We have enormous opportunity to add more features and functions that's in the product. Go to market. You mentioned it global global presence. That's something we were a little light on a year ago. Now we have a team. Dana may not even know what we have. A non shape, dedicated team in Barcelona, based in Barcelona but throughout Europe were doing multiple languages. Um, the academic program just introduced a new product into that space that z even fueling more success and growth there. Um, and of course, continuing to to invest in customer success and this Atlas platform story I keep mentioning, we're going to soon have We're gonna soon have four other major PTC brands shipping products on our Atlas Saas platform. And so we're really excited about that. That's good for the other PTC products. It's also good for on shape because now there's there's. There's other interesting products that are on shape customers can use take advantage of very easily using, say, a common log in conventions about user experience there, used to invest of all they're SAS based, so they that makes it easier to begin with. So that's some of the exciting things going on. I think you'll see PTC, um, expanding our lead in SAS based applications for this sector for our our target, uh, sectors not just in, um, in cat and data management, but another area. PTC's Big and his augmented reality with of euphoria, product line leader and industrial uses of a R. That's a whole other story we should do. A whole nother show augmented reality. But these products are amazing. You can you can help factory workers people on, uh, people who are left out of the digital transformation. Sometimes we're standing from machine >>all day. >>They can't be sitting like we are doing Zoom. They can wear a R headset in our tools, let them create great content. This is an area Dana is invested in other companies. But what I wanted to note is the new releases of our authoring software. For this, our content getting released this month, used through the Atlas platform, the SAS components of on shape for things like revision management and collaboration on duh workflow activity. All that those are tools that we're able to share leverage. We get a lot of synergy. It's just really good. It's really fun to have a good time. That's >>awesome. And then we're gonna be talking to John MacLean later about that. Let's do a little deeper Dive on that. And, Dana, what is your involvement today with with on shape? But you're looking for you know, which of their customers air actually adopting. And they're gonna disrupt their industries. And you get good pipeline from that. How do you collaborate today? >>That sounds like a great idea. Um, Aziz, John will tell you I'm constantly just asking him for advice and impressions of other entrepreneurs and picking his brain on ideas. No formal relationship clearly, but continue to count John and and John and other people in on shaping in the circle of experts that I rely on for their opinions. >>All right, so we have some questions from the crowd here. Uh, one of the questions is for the dream team. You know, John and Dana. What's your next next collective venture? I don't think we're there yet, are we? No. >>I just say, as Dana said, we love talking to her about. You know, Dana, you just returned the compliment. We would try and give you advice and the deals you're looking at, and I'm sort of casually mentoring at least one of your portfolio entrepreneurs, and that's been a lot of fun for May on, hopefully a value to them. But also Dana. We uran important pipeline to us in the world of some new things that are happening that we wouldn't see if you know you've shown us some things that you've said. What do you think of this business? And for us, it's like, Wow, it's cool to see that's going on And that's what's supposed to work in an ecosystem like this. So we we deeply value the ongoing relationship. And no, we're not starting something new. I got a lot of work left to do with what I'm doing and really happy. But we can We can collaborate in this way on other ventures. >>I like this question to somebody asking With the cloud options like on shape, Wilmore students have stem opportunities s Oh, that's a great question. Are you because of sass and cloud? Are you able to reach? You know, more students? Much more cost effectively. >>Yeah, Dave, I'm so glad that that that I was asked about this because Yes, and it's extremely gratified us. Yes, we are because of cloud, because on shape is the only full cloud full SAS system or industry were able to reach. Stem education brings able to be part of bringing step education to students who couldn't get it otherwise. And one of most gratifying gratifying things to me is the emails were getting from teachers, um, that that really, um, on the phone calls that were they really pour their heart out and say We're able to get to students in areas that have very limited compute resource is that don't have an I T staff where they don't know what computer that the students can have at home, and they probably don't even have a computer. We're talking about being able to teach them on a phone to have an android phone a low end android phone. You can do three D modeling on there with on shape. Now you can't do it any other system, but with on shape, you could do it. And so the teacher can say to the students, They have to have Internet access, and I know there's a huge community that doesn't even have Internet access, and we're not able, unfortunately to help that. But if you have Internet and you have even an android phone, we can enable the educator to teach them. And so we have case after case of saving a stem program or expanding it into the students that need it most is the ones we're helping here. So really excited about that. And we're also able to let in addition to the run on run on whatever computing devices they have, we also offer them the tools they need for remote teaching with a much richer experience. Could you teach solid works remotely? Well, maybe if the student ran it had a windows workstation. You know, big, big, high end workstation. Maybe it could, but it would be like the difference between collaborating with on shape and collaborate with solid works. Like the difference between a zoom video call and talking on the landline phone. You know, it's a much richer experience, and that's what you need. And stem teaching stem is hard, So yeah, we're super super. Um, I'm excited about bringing stem to more students because of cloud yond >>we're talking about innovation for good, and then the discussion, John, you just had it. Really? There could be a whole another vector here. We could discuss on diversity, and I wanna end with just pointing out. So, Dana, your new firm, it's a woman led firm, too. Two women leaders, you know, going forward. So that's awesome to see, so really? Yeah, thumbs up on that. Congratulations on getting that off the ground. >>Thank you. Thank you. >>Okay, so thank you guys. Really appreciate It was a great discussion. I learned a lot and I'm sure the audience did a swell in a moment. We're gonna talk with on shaped customers to see how they're applying tech for good and some of the products that they're building. So keep it right there. I'm Dave Volonte. You're watching innovation for good on the Cube, the global leader in digital tech event coverage. Stay right there. >>Oh, yeah, it's >>yeah, yeah, around >>the globe. It's the Cube presenting innovation for good. Brought to you by on shape. >>Okay, we're back. This is Dave Volonte and you're watching innovation for good. A program on Cuba 3 65 made possible by on shape of PTC company. We're live today really live tv, which is the heritage of the Cube. And now we're gonna go to the sources and talkto on shape customers to find out how they're applying technology to create real world innovations that are changing the world. So let me introduce our panel members. Rafael Gomez Furberg is with the Chan Zuckerberg bio hub. A very big idea. And collaborative nonprofit was initiative that was funded by Mark Zuckerberg and his wife, Priscilla Chan, and really around diagnosing and curing and better managing infectious diseases. So really timely topic. Philip Tabor is also joining us. He's with silver side detectors, which develops neutron detective detection systems. Yet you want to know if early, if neutrons and radiation or in places where you don't want them, So this should be really interesting. And last but not least, Matthew Shields is with the Charlottesville schools and is gonna educate us on how he and his team are educating students in the use of modern engineering tools and techniques. Gentlemen, welcome to the Cuban to the program. This should be really interesting. Thanks for coming on. >>Hi. Or pleasure >>for having us. >>You're very welcome. Okay, let me ask each of you because you're all doing such interesting and compelling work. Let's start with Rafael. Tell us more about the bio hub and your role there, please. >>Okay. Yeah. So you said that I hope is a nonprofit research institution, um, funded by Mark Zuckerberg and his wife, Priscilla Chan. Um, and our main mission is to develop new technologies to help advance medicine and help, hopefully cure and manage diseases. Um, we also have very close collaborations with Universe California, San Francisco, Stanford University and the University California Berkeley on. We tried to bring those universities together, so they collaborate more of biomedical topics. And I manage a team of engineers. They by joining platform. Um, and we're tasked with creating instruments for the laboratory to help the scientist boats inside the organization and also in the partner universities Do their experiments in better ways in ways that they couldn't do before >>in this edition was launched Well, five years ago, >>it was announced at the end of 2016, and we actually started operation with at the beginning of 2017, which is when I joined, um, So this is our third year. >>And how's how's it going? How does it work? I mean, these things take time. >>It's been a fantastic experience. Uh, the organization works beautifully. Um, it was amazing to see it grow From the beginning, I was employee number 12, I think eso When I came in, it was just a nem P office building and empty labs. And very quickly we had something running about. It's amazing eso I'm very proud of the work that we have done to make that possible. Um And then, of course, that's you mentioned now with co vid, um, we've been able to do a lot of very cool work attire being of the pandemic in March, when there was a deficit of testing, uh, capacity in California, we spun up a testing laboratory in record time in about a week. It was crazy. It was a crazy project, Um, but but incredibly satisfying. And we ended up running all the way until the beginning of November, when the lab was finally shut down. We could process about 3000 samples a day. I think at the end of it all, we were able to test about 100 on the order of 100 and 50,000 samples from all over the state. We were providing free testing toe all of the Department of Public Health Department of Public Health in California, which at the media pandemic, had no way to do testing affordably and fast. So I think that was a great service to the state. Now the state has created that testing system that would serve those departments. So then we decided that it was unnecessary to keep going with testing in the other biopsy that would shut down. >>All right. Thank you for that. Now, Now, Philip, you What you do is mind melting. You basically helped keep the world safe. Maybe describe a little bit more about silver sod detectors and what your role is there and how it all works. >>Tour. So we make a nuclear bomb detectors and we also make water detectors. So we try and do our part thio keep the world from blowing up and make it a better place at the same time. Both of these applications use neutron radiation detectors. That's what we make. Put them out by import border crossing places like that. They can help make sure that people aren't smuggling. Shall we say very bad things. Um, there's also a burgeoning field of research and application where you can use neutrons with some pretty cool physics to find water so you could do things. Like what? A detector up in the mountains and measure snowpack. Put it out in the middle of the field and measure soil moisture content. And as you might imagine, there's some really cool applications in, uh, research and agronomy and public policy for this. >>All right, so it's OK, so it's a It's much more than, you know, whatever fighting terrorism, it's there's a riel edge or I kind of i o t application for what you guys >>do. We do both its's to plowshares. You might >>say a mat. I I look at your role is kind of scaling the brain power for for the future. Maybe tell us more about Charlottesville schools and in the mission that you're pursuing and what you do. >>Thank you. Um, I've been in Charlottesville City schools for about 11 or 12 years. I started their teaching, um, a handful of classes, math and science and things like that. But Thescore board and my administration had the crazy idea of starting an engineering program about seven years ago. My background is an engineering is an engineering. My masters is in mechanical and aerospace engineering and um, I basically spent a summer kind of coming up with what might be a fun engineering curriculum for our students. And it started with just me and 30 students about seven years ago, Um, kind of a home spun from scratch curriculum. One of my goals from the outset was to be a completely project based curriculum, and it's now grown. We probably have about six or 700 students, five or six full time teachers. We now have pre engineering going on at the 5th and 6th grade level. I now have students graduating. Uh, you know, graduating after senior year with, like, seven years of engineering under their belt and heading off to doing some pretty cool stuff. So it's It's been a lot of fun building a program and, um, and learning a lot in the process. >>That's awesome. I mean, you know, Cuba's. We've been passionate about things like women in tech, uh, diversity stem. You know, not only do we need more, more students and stem, we need mawr underrepresented women, minorities, etcetera. We were just talking to John Herstek and integrate gration about this is Do you do you feel is though you're I mean, first of all, the work that you do is awesome, but but I'll go one step further. Do you feel as though it's reaching, um, or diverse base? And how is that going? >>That's a great question. I think research shows that a lot of people get funneled into one kind of track or career path or set of interests really early on in their educational career, and sometimes that that funnel is kind of artificial. And so that's one of the reasons we keep pushing back. Um, so our school systems introducing kindergartners to programming on DSO We're trying to push back how we expose students to engineering and to stem fields as early as possible. And we've definitely seen the first of that in my program. In fact, my engineering program, uh, sprung out of an after school in Extracurricular Science Club that actually three girls started at our school. So I think that actually has helped that three girls started the club that eventually is what led to our engineering programs that sort of baked into the DNA and also our eyes a big public school. And we have about 50% of the students are under the poverty line and we e in Charlottesville, which is a big refugee town. And so I've been adamant from Day one that there are no barriers to entry into the program. There's no test you have to take. You don't have to have be taking a certain level of math or anything like that. That's been a lot of fun. To have a really diverse set of kids enter the program and be successful, >>that's final. That's great to hear. So, Philip, I wanna come back to you. You know, I think about maybe some day we'll be able to go back to a sporting events, and I know when I when I'm in there, there's somebody up on the roof looking out for me, you know, watching the crowd, and they have my back. And I think in many ways, the products that you build, you know, our similar. I may not know they're there, but they're keeping us safe or they're measuring things that that that I don't necessarily see. But I wonder if you could talk about a little bit more detail about the products you build and how they're impacting society. >>Sure, so There are certainly a lot of people who are who are watching, trying to make sure things were going well in keeping you safe that you may or may not be aware of. And we try and support ah lot of them. So we have detectors that are that are deployed in a variety of variety of uses, with a number of agencies and governments that dio like I was saying, ports and border crossing some other interesting applications that are looking for looking for signals that should not be there and working closely to fit into the operations these folks do. Onda. We also have a lot of outreach to researchers and scientists trying to help them support the work they're doing. Um, using neutron detection for soil moisture monitoring is a some really cool opportunities for doing it at large scale and with much less, um, expense or complication than would have been done. Previous technologies. Um, you know, they were talking about collaboration in the previous segment. We've been able to join a number of conferences for that, virtually including one that was supposed to be held in Boston, but another one that was held out of the University of Heidelberg in Germany. And, uh, this is sort of things that in some ways, the pandemic is pushing people towards greater collaboration than they would have been able to do. Had it all but in person. >>Yeah, we did. Uh, the cube did live works a couple years ago in Boston. It was awesome show. And I think, you know, with this whole trend toward digit, I call it the Force march to digital. Thanks to cove it I think that's just gonna continue. Thio grow. Rafael. What if you could describe the process that you use to better understand diseases? And what's your organization's involvement? Been in more detail, addressing the cove in pandemic. >>Um, so so we have the bio be structured in, Um um in a way that foster so the combination of technology and science. So we have to scientific tracks, one about infectious diseases and the other one about understanding just basic human biology, how the human body functions, and especially how the cells in the human body function on how they're organized to create tissues in the body. On Ben, it has this set of platforms. Um, mind is one of them by engineering that are all technology rated. So we have data science platform, all about data analysis, machine learning, things like that. Um, we have a mass spectrometry platform is all about mass spectrometry technologies to, um, exploit those ones in service for the scientist on. We have a genomics platform that it's all about sequencing DNA and are gonna, um and then an advanced microscopy. It's all about developing technologies, uh, to look at things with advanced microscopes and developed technologies to marry computation on microscopy. So, um, the scientists set the agenda and the platforms, we just serve their needs, support their needs, and hopefully develop technologies that help them do their experiments better, faster, or allow them to the experiment that they couldn't do in any other way before. Um And so with cove, it because we have that very strong group of scientists that work on have been working on infectious disease before, and especially in viruses, we've been able to very quickly pivot to working on that s O. For example, my team was able to build pretty quickly a machine to automatically purified proteins on is being used to purify all these different important proteins in the cove. It virus the SARS cov to virus Onda. We're sending some of those purified proteins all over the world. Two scientists that are researching the virus and trying to figure out how to develop vaccines, understand how the virus affects the body and all that. Um, so some of the machines we built are having a very direct impact on this. Um, Also for the copy testing lab, we were able to very quickly develop some very simple machines that allowed the lab to function sort of faster and more efficiently. Sort of had a little bit of automation in places where we couldn't find commercial machines that would do it. >>Um, eso Matt. I mean, you gotta be listening to this and thinking about Okay, So someday your students are gonna be working at organizations like like, like Bio Hub and Silver Side. And you know, a lot of young people they're just don't know about you guys, but like my kids, they're really passionate about changing the world. You know, there's way more important than you know, the financial angles and it z e. I gotta believe you're seeing that you're right in the front lines there. >>Really? Um, in fact, when I started the curriculum six or seven years ago, one of the first bits of feedback I got from my students is they said Okay, this is a lot of fun. So I had my students designing projects and programming microcontrollers raspberry, PiS and order we nose and things like that. The first bit of feedback I got from students was they said Okay, when do we get to impact the world? I've heard engineering >>is about >>making the world a better place, and robots are fun and all, but, you know, where is the real impact? And so um, dude, yeah, thanks to the guidance of my students, I'm baking that Maurin. Now I'm like day one of engineering one. We talk about how the things that the tools they're learning and the skills they're gaining, uh, eventually, you know, very soon could be could be used to make the world a better place. >>You know, we all probably heard that famous line by Jeff Hammer Barker. The greatest minds of my generation are trying to figure out how to get people to click on ads. I think we're really generally generationally, finally, at the point where young students and engineering a really, you know, a passionate about affecting society. I wanna get into the product, you know, side and understand how each of you are using on shape and and the value that that it brings. Maybe Raphael, you could start how long you've been using it. You know, what's your experience with it? Let's let's start there. >>I begin for about two years, and I switched to it with some trepidation. You know, I was used to always using the traditional product that you have to install on your computer, that everybody uses that. So I was kind of locked into that. But I started being very frustrated with the way it worked, um, and decided to give on ship chance. Which reputation? Because any change always, you know, causes anxiety. Um, but very quickly my engineers started loving it, Uh, just because it's it's first of all, the learning curve wasn't very difficult at all. You can transfer from one from the traditional product to entree very quickly and easily. You can learn all the concepts very, very fast. It has all the functionality that we needed and and what's best is that it allows to do things that we couldn't do before or we couldn't do easily. Now we can access the our cat documents from anywhere in the world. Um, so when we're in the lab fabricating something or testing a machine, any computer we have next to us or a tablet or on iPhone, we can pull it up and look at the cad and check things or make changes. That's something that couldn't do before because before you had to pay for every installation off the software for the computer, and I couldn't afford to have 20 installations to have some computers with the cat ready to use them like once every six months would have been very inefficient. So we love that part. And the collaboration features are fantastic, especially now with Kobe, that we have to have all the remote meetings eyes fantastic, that you can have another person drive the cad while the whole team is watching that person change the model and do things and point to things that is absolutely revolutionary. We love it. The fact that you have very, very sophisticated version control before it was always a challenge asking people, please, if you create anniversary and apart, how do we name it so that people find it? And then you end up with all these collection of files with names that nobody ever remembers, what they are, the person left. And now nobody knows which version is the right one. A mess with on shape on the version ING system it has, and the fact that you can go back in history off the document and go back to previous version so easily and then go back to the press and version and explore the history of the part that is truly, um, just world changing for us, that we can do that so easily on for me as a manager to manage this collection of information that is critical for our operations. It makes it so much easier because everything is in one place. I don't have to worry about file servers that go down that I have to administer that have to have I t taken care off that have to figure how to keep access to people to those servers when they're at home, and they need a virtual private network and all of that mess disappears. I just simply give give a person in accounting on shape and then magically, they have access to everything in the way I want. And we can manage the lower documents and everything in a way that is absolutely fantastic. >>Feel what was your what? What were some of the concerns you had mentioned? You had some trepidation. Was it a performance? Was it security? You know some of the traditional cloud stuff, and I'm curious as to how, How, whether any of those act manifested really that you had to manage. What were your concerns? >>Look, the main concern is how long is it going to take for everybody in the team to learn to use the system like it and buy into it? Because I don't want to have my engineers using tools against their will write. I want everybody to be happy because that's how they're productive. They're happy, and they enjoyed the tools they have. That was my main concern. I was a little bit worried about the whole concept of not having the files in a place where I couldn't quote unquote seat in some server and on site, but that That's kind of an outdated concept, right? So that took a little bit of a mind shift, but very quickly. Then I started thinking, Look, I have a lot of documents on Google Drive. Like, I don't worry about that. Why would I worry about my cat on on shape, right? Is the same thing. So I just needed to sort of put things in perspective that way. Um, the other, um, you know, the concern was the learning curve, right? Is like, how is he Will be for everybody to and for me to learn it on whether it had all of the features that we needed. And there were a few features that I actually discussed with, um uh, Cody at on shape on, they were actually awesome about using their scripting language in on shape to sort of mimic some of the features of the old cat, uh, in on, shaped in a way that actually works even better than the old system. So it was It was amazing. Yeah, >>Great. Thank you for that, Philip. What's your experience been? Maybe you could take us through your journey within shape. >>Sure. So we've been we've been using on shaped silver side for coming up on about four years now, and we love it. We're very happy with it. We have a very modular product line, so we make anything from detectors that would go into backpacks. Two vehicles, two very large things that a shipping container would go through and saw. Excuse me. Shape helps us to track and collaborate faster on the design. Have multiple people working a same time on a project. And it also helps us to figure out if somebody else comes to us and say, Hey, I want something new how we congrats modules from things that we already have put them together and then keep track of the design development and the different branches and ideas that we have, how they all fit together. A za design comes together, and it's just been fantastic from a mechanical engineering background. I will also say that having used a number of different systems and solid works was the greatest thing since sliced bread. Before I got using on shape, I went, Wow, this is amazing and I really don't want to design in any other platform. After after getting on Lee, a little bit familiar with it. >>You know, it's funny, right? I'll have the speed of technology progression. I was explaining to some young guns the other day how I used to have a daytime er and that was my life. And if I lost that daytime, er I was dead. And I don't know how we weigh existed without, you know, Google maps eso we get anywhere, I don't know, but, uh but so So, Matt, you know, it's interesting to think about, you know, some of the concerns that Raphael brought up, you hear? For instance, you know, all the time. Wow. You know, I get my Amazon bill at the end of the month that zip through the roof in, But the reality is that Yeah, well, maybe you are doing more, but you're doing things that you couldn't have done before. And I think about your experience in teaching and educating. I mean, you so much more limited in terms of the resource is that you would have had to be able to educate people. So what's your experience been with With on shape and what is it enabled? >>Um, yeah, it was actually talking before we went with on shape. We had a previous CAD program, and I was talking to my vendor about it, and he let me know that we were actually one of the biggest CAD shops in the state. Because if you think about it a really big program, you know, really big company might employ. 5, 10, 15, 20 cad guys, right? I mean, when I worked for a large defense contractor, I think there were probably 20 of us as the cad guys. I now have about 300 students doing cat. So there's probably more students with more hours of cat under their belt in my building than there were when I worked for the big defense contractor. Um, but like you mentioned, uh, probably our biggest hurdle is just re sources. And so we want We want one of things I've always prided myself and trying to do in this. Programs provide students with access two tools and skills that they're going to see either in college or in the real world. So it's one of the reason we went with a big professional cad program. There are, you know, sort of K 12 oriented software and programs and things. But, you know, I want my kids coding and python and using slack and using professional type of tools on DSO when it comes to cat. That's just that That was a really hurt. I mean, you know, you could spend $30,000 on one seat of, you know, professional level cad program, and then you need a $30,000 computer to run it on if you're doing a heavy assemblies, Um and so one of my dreams And it was always just a crazy dream. And I was the way I would always pitcher in my school system and say, someday I'm gonna have a kid on a school issued chromebook in subsidized housing, on public WiFi doing professional level bad and that that was a crazy statement until a couple of years ago. So we're really excited that I literally and you know, March and you said the forced march, the forced march into, you know, modernity, March 13th kids sitting in my engineering lab that we spent a lot of money on doing cad March 14th. Those kids were at home on their school issued chromebooks on public WiFi, uh, keeping their designs going and collaborating. And then, yeah, I could go on and on about some of the things you know, the features that we've learned since then they're even better. So it's not like this is some inferior, diminished version of Academy. There's so much about it. Well, I >>wanna I wanna ask you that I may be over my skis on this, but we're seeing we're starting to see the early days of the democratization of CAD and product design. It is the the citizen engineer, I mean, maybe insulting to the engineers in the room, But but is that we're beginning to see that >>I have to believe that everything moves into the cloud. Part of that is democratization that I don't need. I can whether you know, I think artists, you know, I could have a music studio in my basement with a nice enough software package. And Aiken, I could be a professional for now. My wife's a photographer. I'm not allowed to say that I could be a professional photographer with, you know, some cloud based software, and so, yeah, I do think that's part of what we're seeing is more and more technology is moving to the cloud. >>Philip. Rafael Anything you Dad, >>I think I mean, yeah, that that that combination of cloud based cat and then three d printing that is becoming more and more affordable on ubiquitous It's truly transformative, and I think for education is fantastic. I wish when I was a kid I had the opportunity to play with those kinds of things because I was always the late things. But, you know, the in a very primitive way. So, um, I think this is a dream for kids. Teoh be able to do this. And, um, yeah, there's so many other technologies coming on, like Arduino on all of these electronic things that live kids play at home very cheaply with things that back in my day would have been unthinkable. >>So we know there's a go ahead. Philip, please. >>We had a pandemic and silver site moved to a new manufacturing facility this year. I was just on the shop floor, talking with contractors, standing 6 ft apart, pointing at things. But through it all, our CAD system was completely unruffled. Nothing stopped in our development work. Nothing stopped in our support for existing systems in the field. We didn't have to think about it. We had other server issues, but none with our, you know, engineering cad, platform and product development in support world right ahead, which was cool, but also a in that's point. I think it's just really cool what you're doing with the kids. The most interesting secondary and college level engineering work that I did was project based, taken important problem to the world. Go solve it and that is what we do here. That is what my entire career has been. And I'm super excited to see. See what your students are going to be doing, uh, in there home classrooms on their chromebooks now and what they do building on that. >>Yeah, I'm super excited to see your kids coming out of college with engineering degrees because, yeah, I think that Project based experience is so much better than just sitting in a classroom, taking notes and doing math problems on day. I think it will give the kids a much better flavor. What engineering is really about Think a lot of kids get turned off by engineering because they think it's kind of dry because it's just about the math for some very abstract abstract concept on they are there. But I think the most important thing is just that hands on a building and the creativity off, making things that you can touch that you can see that you can see functioning. >>Great. So, you know, we all know the relentless pace of technology progression. So when you think about when you're sitting down with the folks that on shape and there the customer advisor for one of the things that that you want on shape to do that it doesn't do today >>I could start by saying, I just love some of the things that does do because it's such a modern platform. And I think some of these, uh, some some platforms that have a lot of legacy and a lot of history behind them. I think we're dragging some of that behind them. So it's cool to see a platform that seemed to be developed in the modern era, and so that Z it is the Google docks. And so the fact that collaboration and version ing and link sharing is and like platform agnostic abilities, the fact that that seems to be just built into the nature of the thing so far, That's super exciting. As far as things that, uh, to go from there, Um, I don't know, >>Other than price. >>You can't say >>I >>can't say lower price. >>Yeah, so far on P. D. C. S that work with us. Really? Well, so I'm not complaining. There you there, >>right? Yeah. Yeah. No gaps, guys. Whitespace, Come on. >>We've been really enjoying the three week update. Cadence. You know, there's a new version every three weeks and we don't have to install it. We just get all the latest and greatest goodies. One of the trends that we've been following and enjoying is the the help with a revision management and release work flows. Um, and I know that there's more than on shape is working on that we're very excited for, because that's a big important part about making real hardware and supporting it in the field. Something that was cool. They just integrated Cem markup capability. In the last release that took, we were doing that anyway, but we were doing it outside of on shapes. And now we get to streamline our workflow and put it in the CAD system where We're making those changes anyway when we're reviewing drawings and doing this kind of collaboration. And so I think from our perspective, we continue to look forward. Toa further progress on that. There's a lot of capability in the cloud that I think they're just kind of scratching the surface on you, >>right? I would. I mean, you're you're asking to knit. Pick. I would say one of the things that I would like to see is is faster regeneration speed. There are a few times with convicts, necessities that regenerating the document takes a little longer than I would like. It's not a serious issue, but anyway, I I'm being spoiled, >>you know? That's good. I've been doing this a long time, and I like toe ask that question of practitioners and to me, it It's a signal like when you're nit picking and that's what you're struggling to knit. Pick that to me is a sign of a successful product, and and I wonder, I don't know, uh, have the deep dive into the architecture. But are things like alternative processors. You're seeing them hit the market in a big way. Uh, you know, maybe helping address the challenge, But I'm gonna ask you the big, chewy question now. Then we maybe go to some audience questions when you think about the world's biggest problems. I mean, we're global pandemics, obviously top of mind. You think about nutrition, you know, feeding the global community. We've actually done a pretty good job of that. But it's not necessarily with the greatest nutrition, climate change, alternative energy, the economic divides. You've got geopolitical threats and social unrest. Health care is a continuing problem. What's your vision for changing the world and how product innovation for good and be applied to some of the the problems that that you all are passionate about? Big question. Who wants toe start? >>Not biased. But for years I've been saying that if you want to solve the economy, the environment, uh, global unrest, pandemics, education is the case. If you wanna. If you want to, um, make progress in those in those realms, I think funding funding education is probably gonna pay off pretty well. >>Absolutely. And I think Stam is key to that. I mean, all of the ah lot of the well being that we have today and then industrialized countries. Thanks to science and technology, right improvements in health care, improvements in communication, transportation, air conditioning. Um, every aspect of life is touched by science and technology. So I think having more kids studying and understanding that is absolutely key. Yeah, I agree, >>Philip, you got anything to add? >>I think there's some big technical problems in the world today, Raphael and ourselves there certainly working on a couple of them. Think they're also collaboration problems and getting everybody to be able to pull together instead of pulling separately and to be able to spur the ideas on words. So that's where I think the education side is really exciting. What Matt is doing and it just kind of collaboration in general when we could do provide tools to help people do good work. Uh, that is, I think, valuable. >>Yeah, I think that's a very good point. And along those lines, we have some projects that are about creating very low cost instruments for low research settings, places in Africa, Southeast Asia, South America, so that they can do, um, um, biomedical research that it's difficult to do in those place because they don't have the money to buy the fancy lab machines that cost $30,000 an hour. Um, so we're trying to sort of democratize some of those instruments. And I think thanks to tools like Kahn shape then is easier, for example, to have a conversation with somebody in Africa and show them the design that we have and discuss the details of it with them on. But it's amazing, right to have somebody, you know, 10 time zones away, Um, looking really life in real time with you about your design and discussing the details or teaching them how to build a machine, right? Because, um, you know, they have a three D printer. You can you can just give them the design and say like, you build it yourself, uh, even cheaper than and, you know, also billing and shipping it there. Um, so all that that that aspect of it is also super important. I think for any of these efforts to improve some of the hardest part was in the world for climate change. Do you say, as you say, poverty, nutrition issues? Um, you know, availability of water. You have that project at about finding water. Um, if we can also help deploy technologies that teach people remotely how to create their own technologies or how to build their own systems that will help them solve those forms locally. I think that's very powerful. >>Yeah, the point about education is right on. I think some people in the audience may be familiar with the work of Erik Brynjolfsson and Andrew McAfee, the second machine age where they sort of put forth the premise that, uh, is it laid it out. Look, for the first time in history, machines air replacing humans from a cognitive perspective. Machines have always replaced humans, but that's gonna have an impact on jobs. But the answer is not toe protect the past from the future. The answer is education and public policy that really supports that. So I couldn't agree more. I think it's a really great point. Um, we have We do have some questions from the audience. If if we could If I can ask you guys, um, you know, this one kind of stands out. How do you see artificial intelligence? I was just talking about machine intelligence. Um, how do you see that? Impacting the design space guys trying to infuse a I into your product development. Can you tell me? >>Um, absolutely, like, we're using AI for some things, including some of these very low cost instruments that will hopefully help us diagnose certain diseases, especially this is that are very prevalent in the Third World. Um, and some of those diagnostics are these days done by thes armies of technicians that are trained to look under the microscope. But, um, that's a very slow process. Is very error prone and having machine learning systems that can to the same diagnosis faster, cheaper and also little machines that can be taken to very remote places to these villages that have no access to a fancy microscope. To look at a sample from a patient that's very powerful. And I we don't do this, but I have read quite a bit about how certain places air using a Tribune attorneys to actually help them optimize designs for parts. So you get these very interesting looking parts that you would have never thought off a person would have never thought off, but that are incredibly light ink. Earlier, strong and I have all sort of properties that are interesting thanks to artificial intelligence machine learning in particular >>yet another. The advantage you get when when your work is in the cloud I've seen. I mean, there's just so many applications that so if the radiology scan is in the cloud and the radiologist is goes to bed at night, Radiologist could come in in the morning and and say, Oh, the machine while you were sleeping was using artificial intelligence to scan these 40,000 images. And here's the five that we picked out that we think you should take a closer look at. Or like Raphael said, I can design my part. My, my, my, my, my you know, mount or bracket or whatever and go to sleep. And then I wake up in the morning. The machine has improved. It for me has made it strider strider stronger and lighter. Um And so just when your when your work is in the cloud, that's just that's a really cool advantage that you get that you can have machines doing some of your design work for you. >>Yeah, we've been watching, uh, you know, this week is this month, I guess is AWS re invent and it's just amazing to see how much effort is coming around machine learning machine intelligence. You know Amazon has sage maker Google's got, you know, embedded you no ML and big query. Uh, certainly Microsoft with Azure is doing tons of stuff and machine learning. I think the point there is that that these things will be infused in tow R and D and in tow software product by the vendor community. And you all will apply that to your business and and build value through the unique data that your collecting, you know, in your ecosystems. And and that's how you add value. You don't have to be necessarily, you know, developers of artificial intelligence, but you have to be practitioners to apply that. Does that make sense to you, Philip? >>Yeah, absolutely. And I think your point about value is really well chosen. We see AI involved from the physics simulations all the way up to interpreting radiation data, and that's where the value question, I think, is really important because it's is the output of the AI giving helpful information that the people that need to be looking at it. So if it's curating a serious of radiation alert, saying, Hey, like these air the anomalies. You need to look at eyes it, doing that in a way that's going to help a good response on. In some cases, the II is only as good as the people. That sort of gave it a direction and turn it loose. And you want to make sure that you don't have biases or things like that underlying your AI that they're going to result in less than helpful outcomes coming from it. So we spend quite a lot of time thinking about how do we provide the right outcomes to people who are who are relying on our systems? >>That's a great point, right? Humans air biased and humans build models, so models are inherently biased. But then the software is hitting the market. That's gonna help us identify those biases and help us, you know? Of course. Correct. So we're entering Cem some very exciting times, guys. Great conversation. I can't thank you enough for spending the time with us and sharing with our audience the innovations that you're bringing to help the world. So thanks again. >>Thank you so much. >>Thank you. >>Okay. Welcome. Okay. When we come back, John McElheny is gonna join me. He's on shape. Co founder. And he's currently the VP of strategy at PTC. He's gonna join the program. We're gonna take a look at what's next and product innovation. I'm Dave Volonte and you're watching innovation for good on the Cube, the global leader. Digital technology event coverage. We'll be right back. >>Okay? Okay. Yeah. Okay. >>From around >>the globe, it's the Cube. Presenting innovation for good. Brought to you by on shape. >>Okay, welcome back to innovation. For good. With me is John McElheny, who is one of the co founders of On Shape and is now the VP of strategy at PTC. John, it's good to see you. Thanks for making the time to come on the program. Thanks, Dave. So we heard earlier some of the accomplishments that you've made since the acquisition. How has the acquisition affected your strategy? Maybe you could talk about what resource is PTC brought to the table that allowed you toe sort of rethink or evolve your strategy? What can you share with us? >>Sure. You know, a year ago, when when John and myself met with Jim Pepperman early on is we're we're pondering. Started joining PTC one of things became very clear is that we had a very clear shared vision about how we could take the on shape platform and really extended for, for all of the PTC products, particular sort of their augmented reality as well as their their thing works or the i o. T business and their product. And so from the very beginning there was a clear strategy about taking on shape, extending the platform and really investing, um, pretty significantly in the product development as well as go to market side of things, uh, toe to bring on shape out to not only the PTC based but sort of the broader community at large. So So So PTC has been a terrific, terrific, um, sort of partner as we've we've gonna go on after this market together. Eso We've added a lot of resource and product development side of things. Ah, lot of resource and they go to market and customer success and support. So, really, on many fronts, that's been both. Resource is as well a sort of support at the corporate level from from a strategic standpoint and then in the field, we've had wonderful interactions with many large enterprise customers as well as the PTC channels. So it's been really a great a great year. >>Well, and you think about the challenges of in your business going to SAS, which you guys, you know, took on that journey. You know, 78 years ago. Uh, it's not trivial for a lot of companies to make that transition, especially a company that's been around as long as PTC. So So I'm wondering how much you know, I was just asking you How about what PCP TC brought to the table? E gotta believe you're bringing a lot to the table to in terms of the mindset, uh, even things is, is mundane is not the right word, but things like how you compensate salespeople, how you interact with customers, the notion of a service versus a product. I wonder if you could address >>that. Yeah, it's a it's a really great point. In fact, after we had met Jim last year, John and I one of the things we walked out in the seaport area in Boston, one of things we sort of said is, you know, Jim really gets what we're trying to do here and and part of let me bring you into the thinking early on. Part of what Jim talked about is there's lots of, you know, installed base sort of software that's inside of PTC base. That's helped literally thousands of customers around the world. But the idea of moving to sass and all that it entails both from a technology standpoint but also a cultural standpoint. Like How do you not not just compensate the sales people as an example? But how do you think about customer success? In the past, it might have been that you had professional services that you bring out to a customer, help them deploy your solutions. Well, when you're thinking about a SAS based offering, it's really critical that you get customers successful with it. Otherwise, you may have turned, and you know it will be very expensive in terms of your business long term. So you've got to get customers success with software in the very beginning. So you know, Jim really looked at on shape and he said that John and I, from a cultural standpoint, you know, a lot of times companies get acquired and they've acquired technology in the past that they integrate directly into into PTC and then sort of roll it out through their products, are there just reached channel, he said. In some respects, John John, think about it as we're gonna take PTC and we want to integrate it into on shape because we want you to share with us both on the sales side and customer success on marketing on operations. You know all the things because long term, we believe the world is a SAS world, that the whole industry is gonna move too. So really, it was sort of an inverse in terms of the thought process related to normal transactions >>on That makes a lot of sense to me. You mentioned Sharon turns the silent killer of a SAS company, and you know, there's a lot of discussion, you know, in the entrepreneurial community because you live this, you know what's the best path? I mean today, You see, you know, if you watch Silicon Valley double, double, triple triple, but but there's a lot of people who believe, and I wonder, if you come in there is the best path to, you know, in the X Y axis. If if it's if it's uh, growth on one and retention on the other axis. What's the best way to get to the upper right on? Really? The the best path is probably make sure you've nailed obviously the product market fit, But make sure that you can retain customers and then throw gas on the fire. You see a lot of companies they burn out trying to grow too fast, but they haven't figured out, you know that. But there's too much churn. They haven't figured out those metrics. I mean, obviously on shape. You know, you were sort of a pioneer in here. I gotta believe you've figured out that customer retention before you really, You know, put the pedal to the >>metal. Yeah, and you know, growth growth can mask a lot of things, but getting getting customers, especially the engineering space. Nobody goes and sits there and says, Tomorrow we're gonna go and and, you know, put 100 users on this and and immediately swap out all of our existing tools. These tools are very rich and deep in terms of capability, and they become part of the operational process of how a company designs and builds products. So any time anybody is actually going through the purchasing process. Typically, they will run a try along or they'll run a project where they look at. Kind of What? What is this new solution gonna help them dio. How are we gonna orient ourselves for success? Longer term. So for us, you know, getting new customers and customer acquisition is really critical. But getting those customers to actually deploy the solution to be successful with it. You know, we like to sort of, say, the marketing or the lead generation and even some of the initial sales. That's sort of like the Kindle ing. But the fire really starts when customers deploy it and get successful. The solution because they bring other customers into the fold. And then, of course, if they're successful with it, you know, then in fact, you have negative turn which, ironically, means growth in terms of your inside of your install. Bates. >>Right? And you've seen that with some of the emerging, you know, SAS companies, where you're you're actually you know, when you calculate whatever its net retention or renew ALS, it's actually from a dollar standpoint. It's up in the high nineties or even over 100%. >>So >>and that's a trend we're gonna continue. See, I >>wonder >>if we could sort of go back. Uh, and when you guys were starting on shape, some of the things that you saw that you were trying to strategically leverage and what's changed, you know, today we were talking. I was talking to John earlier about in a way, you kinda you kinda got a blank slate is like doing another startup. >>You're >>not. Obviously you've got installed base and customers to service, but But it's a new beginning for you guys. So one of the things that you saw then you know, cloud and and sas and okay, but that's we've been there, done that. What are you seeing? You know today? >>Well, you know, So So this is a journey, of course, that that on shape on its own has gone through it had I'll sort of say, you know, several iterations, both in terms of of of, you know, how do you How do you get customers? How do you How do you get them successful? How do you grow those customers? And now that we've been part of PTC, the question becomes okay. One, There is certainly a higher level of credibility that helps us in terms of our our megaphone is much bigger than it was when we're standalone company. But on top of that now, figuring out how to work with their channel with their direct sales force, you know, they have, um, for example, you know, very large enterprises. Well, many of those customers are not gonna go in forklift out their existing solution to replace it with with on shape. However, many of them do have challenges in their supply chain and communications with contractors and vendors across the globe. And so, you know, finding our fit inside of those large enterprises as they extend out with their their customers is a very interesting area that we've really been sort of incremental to to PTC. And then, you know, they they have access to lots of other technology, like the i o. T business. And now, of course, the augmented reality business that that we can bring things to bear. For example, in the augmented reality world, they've they've got something called expert capture. And this is essentially imagine, you know, in a are ah, headset that allows you to be ableto to speak to it, but also capture images still images in video. And you could take somebody who's doing their task and capture literally the steps that they're taking its geo location and from their builds steps for new employees to be, we'll learn and understand how todo use that technology to help them do their job better. Well, when they do that, if there is replacement products or variation of of some of the tools that that they built the original design instruction set for they now have another version. Well, they have to manage multiple versions. Well, that's what on shape is really great at doing and so taking our technology and helping their solutions as well. So it's not only expanding our customer footprint, it's expanding the application footprint in terms of how we can help them and help customers. >>So that leads me to the tam discussion and again, as part of your strategist role. How do you think about that? Was just talking to some of your customers earlier about the democratization of cat and engineering? You know, I kind of joked, sort of like citizen engineering, but but so that you know, the demographics are changing the number of users potentially that can access the products because the it's so much more of a facile experience. How are you thinking about the total available market? >>It really is a great question, You know, it used to be when you when you sold boxes of software, it was how many engineers were out there. And that's the size of the market. The fact that matter is now when, When you think about access to that information, that data is simply a pane of glass. Whether it's a computer, whether it's a laptop, UH, a a cell phone or whether it's a tablet, the ability to to use different vehicles, access information and data expands the capabilities and power of a system to allow feedback and iteration. I mean, one of the one of the very interesting things is in technology is when you can take something and really unleash it to a larger audience and builds, you know, purpose built applications. You can start to iterate, get better feedback. You know there's a classic case in the clothing industry where Zara, you know, is a fast sort of turnaround. Agile manufacturer. And there was a great New York Times article written a couple years ago. My wife's a fan of Zara, and I think she justifies any purchases by saying, You know, Zara, you gotta purchase it now. Otherwise it may not be there the next time. Yet you go back to the store. They had some people in a store in New York that had this woman's throw kind of covering Shaw. And they said, Well, it would be great if we could have this little clip here so we can hook it through or something. And they sent a note back toe to the factory in Spain, and literally two weeks later they had, you know, 4000 of these things in store, and they sold out because they had a closed loop and iterative process. And so if we could take information and allow people access in multiple ways through different devices and different screens, that could be very specific information that, you know, we remove a lot of the engineering data book, bring the end user products conceptually to somebody that would have had to wait months to get the actual physical prototype, and we could get feedback well, Weaken have a better chance of making sure whatever product we're building is the right product when it ultimately gets delivered to a customer. So it's really it's a much larger market that has to be thought of rather than just the kind of selling A boxes software to an engineer. >>That's a great story. And again, it's gonna be exciting for you guys to see that with. The added resource is that you have a PTC, Um, so let's talk. I promise people we wanna talk about Atlas. Let's talk about the platform. A little bit of Atlas was announced last year. Atlas. For those who don't know it's a SAS space platform, it purports to go beyond product lifecycle management and you You're talking cloud like agility and scale to CAD and product design. But John, you could do a better job than I. What do >>we need to know about Atlas? Well, I think Atlas is a great description because it really is metaphorically sort of holding up all of the PTC applications themselves. But from the very beginning, when John and I met with Jim, part of what we were intrigued about was that he shared a vision that on shape was more than just going to be a cad authoring tool that, in fact, you know, in the past these engineering tools were very powerful, but they were very narrow in their purpose and focus. And we had specialty applications to manage the versions, etcetera. What we did in on shape is we kind of inverted that thinking. We built this collaboration and sharing engine at the core and then kind of wrap the CAD system around it. But that collaboration sharing and version ING engine is really powerful. And it was that vision that Jim had that he shared that we had from the beginning, which was, how do we take this thing to make a platform that could be used for many other applications inside of inside of any company? And so not only do we have a partner application area that is is much like the APP store or Google play store. Uh, that was sort of our first Stan Shih ation of this. This this platform. But now we're extending out to broader applications and much meatier applications. And internally, that's the thing works in the in the augmented reality. But there'll be other applications that ultimately find its way on top of this platform. And so they'll get all the benefits of of the collaboration, sharing the version ing the multi platform, multi device. And that's an extremely extremely, um, strategic leverage point for the company. >>You know, it's interesting, John, you mentioned the seaport before. So PTC, for those who don't know, built a beautiful facility down at the Seaport in Boston. And, of course, when PTC started, you know, back in the mid 19 eighties, there was nothing at the seaport s. >>So it's >>kind of kind of ironic, you know, we were way seeing the transformation of the seaport. We're seeing the transformation of industry and of course, PTC. And I'm sure someday you'll get back into that beautiful office, you know? Wait. Yeah, I'll bet. And, uh and but I wanna bring this up because I want I want you to talk about the future. How you how you see that our industry and you've observed this has moved from very product centric, uh, plat platform centric with sass and cloud. And now we're seeing ecosystems form around those products and platforms and data flowing through the ecosystem powering, you know, new innovation. I wonder if you could paint a picture for us of what the future looks like to you from your vantage point. >>Yeah, I think one of the key words you said there is data because up until now, data for companies really was sort of trapped in different applications. And it wasn't because people were nefarious and they want to keep it limited. It was just the way in which things were built. And, you know, when people use an application like on shape, what ends up happening is there their day to day interaction and everything that they do is actually captured by the platform. And, you know, we don't have access to that data. Of course it's it's the customer's data. But as as an artifact of them using the system than doing their day to day job, what's happening is they're creating huge amounts of information that can then be accessed and analyzed to help them both improve their design process, improve their efficiencies, improve their actual schedules in terms of making sure they can hit delivery times and be able to understand where there might be roadblocks in the future. So the way I see it is companies now are deploying SAS based tools like on shape and an artifact of them. Using that platform is that they have now analytics and tools to better understand and an instrument and manage their business. And then from there, I think you're going to see, because these systems are all you know extremely well. Architected allow through, you know, very structured AP. I calls to connect other SAS based applications. You're gonna start seeing closed loop sort of system. So, for example, people design using on shape, they end up going and deploying their system or installing it, or people use the end using products. People then may call back into the customers support line and report issues, problems, challenges. They'll be able to do traceability back to the underlying design. They'll be able to do trend analysis and defect analysis from the support lines and tie it back and closed loop the product design, manufacture, deployment in the field sort of cycles. In addition, you can imagine there's many things that air sort of as designed. But then when people go on site and they have to install it. There's some alterations modifications. Think about think about like a large air conditioning units for buildings. You go and you go to train and you get a large air conditioning unit that put up on top of building with a crane. They have to build all kinds of adaptors to make sure that that will fit inside of the particulars of that building. You know, with on shape and tools like this, you'll be able to not only take the design of what the air conditioning system might be, but also the all the adapter plates, but also how they installed it. So it sort of as designed as manufactured as stalled. And all these things can be traced, just like if you think about the transformation of customer service or customer contacts. In the early days, you used to have tools that were PC based tools called contact management solution, you know, kind of act or gold mine. And these were basically glorified Elektronik role in Texas. It had a customer names and they had phone numbers and whatever else. And Salesforce and Siebel, you know, these types of systems really broadened out the perspective of what a customer relationship? Waas. So it wasn't just the contact information it was, you know, How did they come to find out about you as a company? So all of the pre sort of marketing and then kind of what happens after they become a customer and it really was a 3 60 view. I think that 3 60 view gets extended to not just to the customers, but also tools and the products they use. And then, of course, the performance information that could come back to the manufacturer. So, you know, as an engineer, one of the things you learn about with systems is the following. And if you remember, when the CD first came out CDs that used to talk about four times over sampling or eight times over sampling and it was really kind of, you know, the fidelity the system. And we know from systems theory that the best way to improve the performance of a system is to actually have more feedback. The more feedback you have, the better system could be. And so that's why you get 16 60 for example, etcetera. Same thing here. The more feedback we have of different parts of a company that a better performance, The company will be better customer relationships. Better, uh, overall financial performance as well. So that's that's the view I have of how these systems all tied together. >>It's a great vision in your point about the data is I think right on. It used to be so fragmented in silos, and in order to take a system view, you've gotta have a system view of the data. Now, for years, we've optimized maybe on one little component of the system and that sometimes we lose sight of the overall outcome. And so what you just described, I think is, I think sets up. You know very well as we exit. Hopefully soon we exit this this covert era on John. I hope that you and I can sit down face to face at a PTC on shape event in the near term >>in the seaport in the >>seaport would tell you that great facility toe have have an event for sure. It >>z wonderful >>there. So So John McElhinney. Thanks so much for for participating in the program. It was really great to have you on, >>right? Thanks, Dave. >>Okay. And I want to thank everyone for participating. Today we have some great guest speakers. And remember, this is a live program. So give us a little bit of time. We're gonna flip this site over toe on demand mode so you can share it with your colleagues and you, or you can come back and and watch the sessions that you heard today. Uh, this is Dave Volonte for the Cube and on shape PTC. Thank you so much for watching innovation for good. Be well, Have a great holiday. And we'll see you next time. Yeah.

Published Date : Dec 10 2020

SUMMARY :

for good, brought to you by on shape. I'm coming to you from our studios outside of Boston. Why did you and your co founders start on shape? Big changes in this market and about, you know, a little Before It's been, you know, when you get acquired, You've got a passion for the babies that you you helped birth. And you know, I look back Sure to enjoy And and you were and still are a What kept me in the room, you know, in terms of the industrial world was seeing And you just launched construct capital this year, right in the middle of a pandemic and you know, half of the GDP in the US and have been very under invested. And I want to understand why you feel it's important to be early. so I like to work with founders and teams when they're, you know, Uh, and one of you could sort of connect the dots over time. you try to eliminate the risk Sa's much as you can, but I always say, I don't mind taking a risk And I could see the problems You know, a few years ago, people were like cloud, you know, And now even embracement in the cova driven new normal. And and but But, you know, the bet was on the SAS model was right for Crick had and I think you know, the closer you get to the shop floor in the production environment. So let's bring it, you know, toe today's you know, I didn't exit anything. know, I love you and I don't like that term exit. It's not just the technology is how you go to market and the whole business being run and how you support You know, a lot of baggage, you know, our customers pulling you in a lot of different directions I mentioned the breath of the product with new things PTC the SAS components of on shape for things like revision management And you get good pipeline from that. Um, Aziz, John will tell you I'm constantly one of the questions is for the dream team. pipeline to us in the world of some new things that are happening that we wouldn't see if you know you've shown Are you able to reach? And so the teacher can say to the students, They have to have Internet access, you know, going forward. Thank you. Okay, so thank you guys. Brought to you by on shape. where you don't want them, So this should be really interesting. Okay, let me ask each of you because you're all doing such interesting and compelling San Francisco, Stanford University and the University California Berkeley on. it was announced at the end of 2016, and we actually started operation with at the beginning of 2017, I mean, these things take time. of course, that's you mentioned now with co vid, um, we've been able to do a lot of very cool Now, Now, Philip, you What you do is mind melting. And as you might imagine, there's some really cool applications do. We do both its's to plowshares. kind of scaling the brain power for for the future. Uh, you know, graduating after senior year with, like, seven years of engineering under their belt I mean, you know, Cuba's. And so that's one of the reasons we keep pushing back. And I think in many ways, the products that you build, you know, our similar. Um, you know, they were talking about collaboration in the previous segment. And I think, you know, with this whole trend toward digit, I call it the Force march to digital. and especially how the cells in the human body function on how they're organized to create tissues You know, there's way more important than you know, the financial angles one of the first bits of feedback I got from my students is they said Okay, this is a lot of fun. making the world a better place, and robots are fun and all, but, you know, where is the real impact? I wanna get into the product, you know, side and understand how each of that person change the model and do things and point to things that is absolutely revolutionary. What were some of the concerns you had mentioned? Um, the other, um, you know, the concern was the learning curve, right? Maybe you could take us through your journey within I want something new how we congrats modules from things that we already have put them together And I don't know how we weigh existed without, you know, Google maps eso we I mean, you know, you could spend $30,000 on one seat wanna I wanna ask you that I may be over my skis on this, but we're seeing we're starting to see the early days I can whether you know, I think artists, you know, But, you know, So we know there's a go ahead. it. We had other server issues, but none with our, you know, engineering cad, the creativity off, making things that you can touch that you can see that you can see one of the things that that you want on shape to do that it doesn't do today abilities, the fact that that seems to be just built into the nature of the thing so There you there, right? There's a lot of capability in the cloud that I mean, you're you're asking to knit. of the the problems that that you all are passionate about? But for years I've been saying that if you want to solve the I mean, all of the ah lot to be able to pull together instead of pulling separately and to be able to spur the Um, you know, availability of water. you guys, um, you know, this one kind of stands out. looking parts that you would have never thought off a person would have never thought off, And here's the five that we picked out that we think you should take a closer look at. You don't have to be necessarily, you know, developers of artificial intelligence, And you want to make sure that you don't have biases or things like that I can't thank you enough for spending the time with us and sharing And he's currently the VP of strategy at PTC. Okay. Brought to you by on shape. Thanks for making the time to come on the program. And so from the very beginning not the right word, but things like how you compensate salespeople, how you interact with customers, In the past, it might have been that you had professional services that you bring out to a customer, I mean today, You see, you know, if you watch Silicon Valley double, And then, of course, if they're successful with it, you know, then in fact, you have negative turn which, know, when you calculate whatever its net retention or renew ALS, it's actually from a dollar standpoint. and that's a trend we're gonna continue. some of the things that you saw that you were trying to strategically leverage and what's changed, So one of the things that you saw then you know, cloud and and sas and okay, And this is essentially imagine, you know, in a are ah, headset that allows you to but but so that you know, the demographics are changing the number that could be very specific information that, you know, we remove a lot of the engineering data book, And again, it's gonna be exciting for you guys to see that with. tool that, in fact, you know, in the past these engineering tools were very started, you know, back in the mid 19 eighties, there was nothing at the seaport s. I wonder if you could paint a picture for us of what the future looks like to you from your vantage point. In the early days, you used to have tools that were PC I hope that you and I can sit down face to face at seaport would tell you that great facility toe have have an event for sure. It was really great to have you on, right? And we'll see you next time.

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
DanaPERSON

0.99+

JohnPERSON

0.99+

DavidPERSON

0.99+

JimPERSON

0.99+

Jim HemplemanPERSON

0.99+

Dave ValentinPERSON

0.99+

Priscilla ChanPERSON

0.99+

Dana GraysonPERSON

0.99+

DavePERSON

0.99+

Dave VolontePERSON

0.99+

Universe CaliforniaORGANIZATION

0.99+

John HirschbeckPERSON

0.99+

RaphaelPERSON

0.99+

CaliforniaLOCATION

0.99+

John McElhenyPERSON

0.99+

TexasLOCATION

0.99+

EuropeLOCATION

0.99+

PhilipPERSON

0.99+

DennisPERSON

0.99+

SharonPERSON

0.99+

Andrew McAfeePERSON

0.99+

John MacLeanPERSON

0.99+

BostonLOCATION

0.99+

AfricaLOCATION

0.99+

RafaelPERSON

0.99+

MattPERSON

0.99+

David DayPERSON

0.99+

BarcelonaLOCATION

0.99+

$30,000QUANTITY

0.99+

Dana JohnPERSON

0.99+

Rafael Gomez FurbergPERSON

0.99+

CharlottesvilleLOCATION

0.99+

Construct CapitalORGANIZATION

0.99+

GoogleORGANIZATION

0.99+

40,000 imagesQUANTITY

0.99+

New YorkLOCATION

0.99+

Erik BrynjolfssonPERSON

0.99+

fiveQUANTITY

0.99+

Rafael Gómez-Sjöberg, Philip Taber and Dr. Matt Shields | Onshape Innovation For Good


 

>>from around the globe. It's the Cube presenting innovation for good. Brought to you by on shape. >>Okay, we're back. This is Dave Volonte and you're watching innovation for good. A program on Cuba 3 65 made possible by on shape of BTC company. We're live today really live TV, which is the heritage of the Cuban. Now we're gonna go to the sources and talkto on shape customers to find out how they're applying technology to create real world innovations that are changing the world. So let me introduce our panel members. Rafael Gomez Fribourg is with the Chan Zuckerberg bio hub. A very big idea. And collaborative nonprofit was initiative that was funded by Mark Zuckerberg and his wife, Priscilla Chan, and really around diagnosing and curing and better managing infectious diseases. So really timely topic. Philip Tabor is also joining us. He's with silver side detectors which develops neutron detective detection systems. Yet you want to know if early if neutrons and radiation or in places where you don't want them, so this should be really interesting. And last but not least, Matthew Shields is with the Charlottesville schools and is gonna educate us on how he and his team are educating students in the use of modern engineering tools and techniques. Gentlemen, welcome to the Cuban to the program. This should be really interesting. Thanks for coming on. >>Hi. Or pleasure >>for having us. >>You're very welcome. Okay, let me ask each of you because you're all doing such interesting and compelling work. Let's start with Rafael. Tell us more about the bio hub and your role there, please. >>Okay. Yes. As you said, the Bio Hope is a nonprofit research institution, um, funded by Mark Zuckerberg and his wife, Priscilla Chan. Um and our main mission is to develop new technologies to help advance medicine and help, hopefully cure and manage diseases. Um, we also have very close collaborations with Universe California, San Francisco, Stanford University and the University California Berkeley on. We tried to bring those universities together, so they collaborate more of biomedical topics. And I manage a team of engineers in by joining platform. Um, and we're tasked with creating instruments for the laboratory to help the scientist boats inside the organization and also in the partner universities do their experiments in better ways in ways that they couldn't do before >>in this edition was launched five years ago. It >>was announced at the end of 2016, and we actually started operations in the beginning of 2017, which is when I joined um, so this is our third year. >>And how's how's it going? How does it work? I mean, these things >>take time. It's been a fantastic experience. Uh, the organization works beautifully. Um, it was amazing to see it grow from the beginning. I was employee number 12, I think eso When I came in, it was just a nem p off his building and MP labs. And very quickly we had something running about from anything. Eso I'm very proud of the work that we have done to make that possible. Um And then, of course, that's you mentioned now, with co vid, um, we've been able to do a lot of very cool work, um, very being of the pandemic In March, when there was a deficit of testing, uh, capacity in California, we spun up a testing laboratory in record time in about a week. It was crazy. It was a crazy project. Um, but but incredibly satisfying. And we ended up running all the way until the beginning of November, when the lab was finally shut down, we could process about 3000 samples a day. I think at the end of it all, we were able to test about 100 on the road, 150,000 samples from all over the state. We were providing free testing toe all of the Department of Public Health Department of Public Health in California, which, at the media pandemic, had no way to do testing affordably and fast. So I think that was a great service to the state. Now the state has created a testing system that will serve those departments. So then we decided that it was unnecessary to keep going with testing in the other biopsy that would shut down, >>right? Thank you for that. Now, Now, Philip, you What you do is mind melting. You basically helped keep the world safe. Maybe you describe a little bit more about silver side detectors and what your role is there and how it all works. >>Tour. So we make a nuclear bomb detectors and we also make water detectors. So we try and do our part. Thio Keep the world from blowing up and make it a better place at the same time. Both of these applications use neutron radiation detectors. That's what we make. Put them out by a port border crossing Places like that they can help make sure that people aren't smuggling, shall we say, very bad things. Um, there's also a burgeoning field of research and application where you can use neutrons with some pretty cool physics to find water so you can do things like but a detector up in the mountains and measure snowpack. Put it out in the middle of the field and measure soil moisture content. And as you might imagine, there's some really cool applications in, uh, research and agronomy and public policy for this. >>All right, so it's OK, so it's It's much more than you know, whatever fighting terrorism, it's there's a riel edge, or I kind of i o t application for what you guys do. >>You do both Zito shares. You might >>say a mat. I I look at your role is kind of scaling the brain power for for the future. Maybe tell us more about Charlottesville schools and in the mission that you're pursuing and what you do. >>Thank you. Um, I've been in Charlottesville city schools for about 11 or 12 years. I started their teaching, Um, a handful of classes, math and science and things like that. But Thescore board and my administration had the crazy idea of starting an engineering program about seven years ago. My background is an engineering is an engineering. My masters is in mechanical and aerospace engineering. And, um, I basically spent a summer kind of coming up with what might be a fun engineering curriculum for our students. And it started with just me and 30 students about seven years ago, Um, kind of a home spun from scratch curriculum. One of my goals from the outside was to be a completely project based curriculum, and it's now grown. We probably have about six or 700 students, five or six full time teachers. We now have pre engineering going on at the 5th and 6th grade level. I now have students graduating. Uh, you know, graduating after senior year with, like, seven years of engineering under their belt and heading off to doing some pretty cool stuff. So it's It's been a lot of fun building up a program and, um, and learning a lot in the process. >>That's awesome. I mean, you know, Cuba's. We've been passionate about things like women in tech, uh, diversity stem. You know, not only do we need more more students in stem, we need mawr underrepresented women, minorities, etcetera. We were just talking to John her stock and integrate Grayson about this is do you do you feel is though you're I mean, first of all, the work that you do is awesome, but but I'll go one step further. Do you feel as though it's reaching, um, or, you know, diverse base and And how is that going? >>That's a great question. I think research shows that a lot of people get funneled into one kind of track or career path or set of interests really early on in their educational career. And sometimes that that funnels kind of artificial. And so that's one of the reasons we keep pushing back. Um, so our school systems introducing kindergartners to programming on DSO. We're trying to push back how we expose students to engineering and to stem fields as early as possible, and we've definitely seen the fruits of that in my program. In fact, my engineering program, uh, sprung out of an after school in Extracurricular Science Club that actually three girls started at our school. So I think that actually has helped that three girls started the club That eventually is what led our engineering programs that sort of baked into the DNA and also are a big public school. And we have about 50% of the students are under the poverty line, and we should I mean, Charlottesville, which is a big refugee town. And so I've been adamant from Day one that there are no barriers to entry into the program. There's no test you have to take. You don't have to have be taking a certain level of math or anything like that. That's been a lot of fun. To have a really diverse set of kids and or the program and be successful, >>that's phenomenal. That's great to hear. So, Philip, I wanna come back to you. You know, I think about maybe some day we'll be able to go back to a sporting events, and I know when I when I'm in there, there's somebody up on the roof looking out for me, you know, watching the crowd. And they have my back. And I think in many ways, the products that you build, you know, our similar I may not know they're there, but they're keeping us safe or they're measuring things that that that I don't necessarily see. But I wonder if you could talk about a little bit more detail about the products you build and how they're impacting society. >>Sure, So there are certainly a lot of people who are who are watching, trying to make sure things were going well in keeping you safe that you may or may not be aware of. And we try and support ah lot of them. So we have detectors that are that are deployed in a variety of variety of uses with a number of agencies and governments that dio like I was saying, ports and border crossing some other interesting applications that are looking for looking for signals that should not be there and working closely to fit into the operations these folks do Onda. We also have ah lot of outreach to researchers and scientists trying to help them support the work they're doing, um, using neutron detection for soil moisture monitoring is a some really cool opportunities for doing it at large scale and with much less, um, expense or complication then would have been done previous technologies. Mhm. You know, they were talking about collaboration in the previous segment. We've been able to join a number of conferences for that, virtually including one that was supposed to be held in Boston. But another one that was held, uh, of the University of Heidelberg in Germany. And, uh, this is sort of things that in some ways, the pandemic is pushing people towards greater collaboration than there would have been able to do. Had it all but in person. >>Yeah, we did. Uh, the cube did live works a couple years ago in Boston. It was awesome show. And I think, you know, with this whole trend toward digit, I call it the forced march to digital. Thanks to cove it I think that's just gonna continue. Thio grow Raphael one. If you could describe the process that you used to better understand diseases and what's your organization's involvement? Been in more detail, addressing the cove in pandemic. >>Um, so so we have the bio be structured in, Um um, in a way that foster So the combination of technology and science. So we have to scientific tracks, one about infectious diseases and the other one about understanding just basic human biology how the human body functions and especially how the cells in the human body function on how they're organized to create teachers in the body. Um, and then it has the set of platforms. Um, mind is one of them by engineering that are all technology. Read it. So we have data science platform, all about data analysis, machine learning, things like that. Um, we have a mass spectrometry platform is all about mass spectrometry technologies to, um, exploit those ones in service for the scientists on. We have a genomics platform. That is all about sequencing DNA in our DNA. Um, and then an advanced microscopy. It's all about developing technologies, uh, to look at things with advanced microscopes and the little technologies to marry computation on microscope. So, um, the scientists said the agenda and the platforms we just serve their needs, support their needs, and hopefully develop technologies that help them do their experiments better, faster, or allow them to the experiment that they couldn't do in any other way before. Um And so with cove, it because we have that very strong group of scientists that work on. I have been working on infectious disease before, and especially in viruses, we've been able to very quickly pivot to working on that s O, for example, my team was able to build pretty quickly a machine to automatically purified proteins, and it's being used to purify all these different important proteins in the cove. It virus the SARS cov to virus on Dwyer, sending some of those purified proteins all over the world. Two scientists that are researching the virus and trying to figure out how to develop vaccines, understand how the virus affects the body and all that. So some of the machines we built are having a very direct impact on this. Um, Also for the copy testing lab, we were able to very quickly develop some very simple machines that allowed the lab to function sort of faster and more efficiently. Sort of had a little bit of automation in places where we couldn't find commercial machines that would do it. >>Um, God s o mat. I mean, you gotta be listening to this in thinking about, Okay? Some. Someday your students are gonna be working at organizations like Like like Bio Hub and Silver Side. And you know, a lot of young people that just have I don't know about you guys, but like my kids, they're really passionate about changing the world. You know, there's way more important than, you know, the financial angles and that z e I gotta believe you're seeing that you're right in the front lines there. >>Really? Um, in fact, when I started the curriculum six or seven years ago, one of the first bits of feedback I got from my students is they said Okay, this is a lot of fun. So I had my students designing projects and programming microcontrollers raspberry, PiS and order We nose and things like that. The first bit of feedback I got from students was they said Okay, when do we get to impact the world? I've heard engineering is about making the world a better place, and robots are fun and all, but, you know, where is the real impact? And so, um do Yeah, thanks to the guidance of my students, I'm baking that Maurin. Now I'm like Day one of engineering one. We talk about how the things that the tools they're learning and the skills they're gaining eventually you know, very soon could be could be used to make the world a better place. >>You know, we all probably heard that famous line By Jeff Hammond Barker. The greatest minds of my generation are trying to figure out how to get people to click on ads. E. I think we're really generally generationally finally, at the point where you know young students and engineering and really you know it passionate about affecting society. I wanna get into the product, you know, side and understand how each of you are using on shape and and the value that that it brings. Maybe Raphael, you could start how long you've been using it. You know, what's your experience with it? Let's let's start there. >>I begin for about two years, and I switched to it with some trepidation. You know, I was used to always using the traditional product that you have to install on your computer, that everybody uses that. So I was kind of locked into that, but I started being very frustrated with the way it worked, um, and decided to give on ship chance. Which reputation? Because any change always, you know, causes anxiety. But very quickly my engineers started loving it. Uh, just because it's it's first of all, the learning curve wasn't very difficult at all. You can transfer from one from the traditional product to entree very quickly and easily. You can learn all the concepts very, very fast. It has all the functionality that we needed, and and what's best is that it allows to do things that we couldn't do before or we couldn't do easily. Um, now we can access the our cat documents from anywhere in the world. Um, so when we're in the lab fabricating something or testing a machine, any computer we have next to us or a tablet or on iPhone, we can pull it up and look at the cad and check things or make changes that something that couldn't do before because before you had to pay for every installation off the software for the computer, and I couldn't afford to have 20 installations to have some computers with the cat ready to use them like once every six months would have been very inefficient. So we love that part. And the collaboration features are fantastic. Especially now with Kobe, that we have to have all the remote meetings, eyes fantastic, that you can have another person drive the cad while the whole team is watching that person change the model and do things and point to things that is absolutely revolutionary. We love it. The fact that you have very, very sophisticated version control before it was always a challenge asking people, please, if you create anniversary and apart, how do we name it so that people find it? And then you end up with all these collection of files with names that nobody remembers, what they are, the person left and now nobody knows which version is the right one m s with on shape on the version ING system it has, and the fact that you can go back in history off the document and go back to previous version so easily and then go back to the press and version and explore the history of the part that is truly, um, just world changing for us, that we can do that so easily on for me as a manager to manage this collection of information that is critical for our operations. It makes it so much easier because everything is in one place. I don't have to worry about file servers that go down that I have to administer that have to have I t taken care off that have to figure how to keep access to people to those servers when they're at home. And they need a virtual private network and all of that mess disappears. I just simply give give a personal account on shape. And then, magically, they have access to everything in the way I want. And we can manage the lower documents and everything in a way, that is absolutely fantastic. >>Rafael, what was your what? What were some of the concerns you had mentioned? You had some trepidation. Was it a performance? Was it security? You know, some of the traditional cloud stuff and I'm curious as to how How whether any of those act manifested were they really that you had to manage? What were your concerns? >>Look, the main concern is how long is it going to take for everybody in the team? to learn to use the system like it and buy into it because I don't want to have my engineers using tools against their will write. I want everybody to be happy because that's how they're productive. They're happy and they enjoyed the tools they have. That was my main concern. I was a little bit worried about the whole concept of not having the files in a place where I couldn't quote unquote seat in some serving on site, but that that's kind of an outdated concept, right? So that took a little bit of a mind shift. But very quickly. Then I started thinking, Look, I have a lot of documents on Google Drive like I don't worry about that. Why would I worry about my cat on on shape? Right is the same thing. So I just needed to sort of put things in perspective that way. Um, the other, um, you know, their concern was the learning curve right is like how is he will be for everybody to and for me to learn it on whether it had all of the features that we needed and there were a few features that I actually discussed with, um uh, Cody at on shape on. They were actually awesome about using their scripting language in on shape to sort of mimic some of the features of the old cat, uh, in on shaped in a way that actually works even better than the old system. So it was It was amazing. Yeah. >>Great. Thank you for that, Phillip. What's your experience been? Maybe you could take us through your journey with on shape? >>Sure. So we've been we've been using on shaped Silver Side for coming up on about four years now, and we love it. We're very happy with it. We have a very modular product line, so and we make anything from detectors that would go into backpacks? Two vehicles, two very large things that a shipping container would go through and saw. Excuse me. Shape helps us to track and collaborate faster on the design, have multiple people working a same time on a project. And it also helps us to figure out if somebody else comes to us and say, Hey, I want something new. How we congrats modules from things that we already have. Put them together and then keep track of the design development and the different branches and ideas that we have, how they all fit together. A za design comes together and it's just been fantastic from a mechanical engineering background. I will also say that having used a number of different systems and solid works was the greatest thing since sliced bread. Before I got using on shape, I went, Wow, this is amazing. And I really don't want to design in any other platform after after getting on Lee a little bit familiar with it. >>You know, it's funny, right? I will have the speed of technology progression. I was explaining to some young guns the other day how e used to have a daytime er and that was my life. And if I lost that day, timer, I was dead. And I don't know how we weigh existed without, you know, Google Maps. Eso did we get anywhere? I don't know, but, uh, but so So, Matt, you know, it's interesting to think about, um, you know, some of the concerns that Raphael brought up, you hear? For instance, you know, all the time. Wow. You know, I get my Amazon bill at the end of the month It's through the roof in. But the reality is that Yeah, well, maybe you are doing more, but you're doing things that you couldn't have done before. And I think about your experience in teaching and educating. I mean, you so much more limited in terms of the resource is that you would have had to be able to educate people. So what's your experience been with With on shape and what is it enabled? >>Um, yeah, it was actually talking before we went with on shape. We had a previous CAD program and I was talking to my vendor about it, and he let me know that we were actually one of the biggest CAD shops in the state. Because if you think about it a really big program, you know, really big company might employ 5, 10, 15, 20 cad guys, right? I mean, when I worked for a large defense contractor, I think there were probably 20 of us as the cad guys. I now have about 300 students doing cat. So there's probably more students with more hours of cat under their belt in my building than there were when I worked for the big defense contractor. Um, but like you mentioned, uh, probably our biggest hurdle is just re sources. And so we want We want one of things I've always prided myself and trying to do in this programs provide students with access two tools and skills that they're going to see either in college or in the real world. So it's one of the reason we went with a big professional cad program. There are, you know, sort of k 12 oriented software and programs and things. But, you know, I want my kids coding and python and using slack and using professional type of tools on DSO when it comes to cat. That's just that that was a really hurt. I mean, you know, you could spend $30,000 on one seat of, you know, professional level cad program, and then you need a $30,000 computer to run it on if you're doing a heavy assemblies, Um, and so one of my dreams and it was always just a crazy dream. And I was the way I would always pitcher in my school system and say someday I'm gonna have a kid on a school issued chromebook in subsidized housing on public WiFi doing professional level bad and that that was a crazy statement until a couple of years ago. So we're really excited that I literally and, you know, march in, um, you said the forced march the forced march into, you know, modernity, March 13th kids sitting in my engineering lab that we spent a lot of money on doing. Cad March 14th. Those kids were at home on their school shoot chromebooks on public WiFi, uh, keeping their designs going and collaborating. And then, yeah, I could go on and on about some of the things you know, the features that we've learned since then they're even better. So it's not like this is some inferior, diminished version of the cat. And there's so much about it, E >>wanna I wanna ask you that I may be over my skis on this, but we're seeing we're starting to see the early days of the democratization of CAD and product design. It is the the citizen engineer. I mean, maybe insulting to the engineers in the room, but but is that we're beginning to see that >>I have to believe that everything moves into the cloud. Part of that is democratization that I don't need. I can whether you know, I think artists, you know, I could have a music studio in my basement with a nice enough software package. And Aiken, I could be a professional for now. My wife's a photographer. I'm not allowed to say that I could be a professional photographer with, you know, some cloud based software. And so, yeah, I do think that's part of what we're seeing is more and more technology is moving to the cloud >>Philip or Rafael anything. Your dad, >>I think I mean yeah, that that that combination of cloud based cat and then three D printing that is becoming more and more affordable on ubiquitous It's truly transformative, and I think for education is fantastic. I wish when I was a kid I had the opportunity to play with those kinds of things because I was always the late things. But, you know, the in a very primitive way. So, um, I think there's a dream for kids Thio to be able to do this. And, um, yeah, there's so many other technologies coming on, like Arduino and all of these electronic things that live. Kids play at home very cheaply with things that back in my day would have been unthinkable. >>So we know there's a go ahead. Philip Way >>had a pandemic and silver site moved to a new manufacturing facility this year. I was just on the shop floor, talking with contractors, standing 6 ft apart, pointing at things. But through it all, our CAD system was completely unruffled. Nothing stopped in our development work. Nothing stopped in our support for existing systems in the field. We didn't have to think about it. We had other server issues, but none with our, you know, engineering cad, platform and product development and support world right ahead, which was cool, but also a That's point. I think it's just really cool what you're doing with the kids. The most interesting secondary and college level engineering work that I did was project based. It's an important problem to the world. Go solve it and that is what we do here. That is what my entire career has been. And I'm super excited to see See what your students are gonna be doing, uh, in there home classrooms on their chromebooks now and what they do. Building on that. >>Yeah, I'm super excited to see your kids coming out of college with engineering degrees because yeah, I think that project based experience is so much better than just sitting in a classroom, taking notes and doing math problems on. And I think he will give the kids a much better flavor What engineering is really about. Think a lot of kids get turned off by engineering because they think it's kind of dry because it's just about the math for some very abstract abstract concept, and they are there. But I think the most important thing is just that. Hands on a building and the creativity off, making things that you can touch that you can see that you can see functioning. >>Great. So you know, we all know the relentless pace of technology progression. So when you think about when you're sitting down with the folks that on shape and there the customer advisor for one of the things that you want on shape to do that it doesn't do today >>I could start by saying, I just love some of the things that does do because it's such a modern platform and I think some of these, uh, some some platforms that have a lot of legacy and a lot of history behind them. I think we're dragging some of that behind them. So it's cool to see a platform that seemed to be developed in a modern era. And so that's, you know, it is the Google docks. And so the fact that collaboration and version ing and link sharing is, and, like, platform agnostic abilities the fact that that seems to be just built into the nature of the thing so far, that's super exciting as far as things that it to go from there, Um, I don't know. >>Other than price, >>you can't say I >>can't say lower price. >>Yeah, so far on a PTC s that worked with us. Really well, so I'm not complaining. There. You there? >>Yeah. Yeah. No Gaps, guys. Whitespace, Come on. >>We've been really enjoying the three week update Cadence. You know, there's a new version every three weeks and we don't have to install it. We just get all the latest and greatest goodies. One of the trends that we've been following and enjoying is the the help with a revision management and release work flows. Um, and I know that there's more than on shape is working on that we're very excited for, because that's a big important part about making real hardware and supporting it in the field. Um, something that was cool. They just integrated Cem markup capability In the last release that took, we were doing that anyway, but we were doing it outside of on shapes, and now we get to streamline our workflow and put it in the CAD system where we're making those changes anyway, when we're reviewing drawings and doing this kind of collaboration. And so I think from our perspective, we continue to look forward toa further progress on that. There's a lot of capability in the cloud that I think they're just kind of scratching the surface on you. >>I would. I mean, you're you're asking to knit. Pick. I would say one of the things that I would like to see is is faster regeneration speed. There are a few times with comics necessities that regenerating the document takes a little longer than I would like to. It's not a serious issue, but anyway, I'm being spoiled, >>you know. That's good. I've been doing this a long time and I like toe Ask that question of practitioners and to me, it it's a signal like when you're nit picking and that you're struggling to knit. Pick that to me is a sign of a successful product. And And I wonder, I don't know, uh, have the deep dive into the architecture, But are things like alternative processors? You're seeing them hit the market in a big way. Uh, you know, maybe a helping address the challenge, But I'm gonna ask you the big, chewy question now, then would maybe go to some audience questions when you think about the world's biggest problems. I mean, we're global pandemics. Obviously top of mind. You think about nutrition, you know, feeding the global community. We've actually done a pretty good job of that. But it's not necessarily with the greatest nutrition climate change, alternative energy, the economic divides. You've got geopolitical threats and social unrest. Health care is a continuing problem. What's your vision for changing the world and how product innovation for good can be applied to some of the the problems that that you all are passionate about? Big question. But who wants toe start >>not biased. But for years I've been saying that if you want to solve the economy, the environment, uh, global unrest, pandemics education is the case If you wanna if you want to, um, make progress in those in those realms, I think funding funding education is probably gonna pay off pretty well. >>Absolutely. And I think stem is key to that. I mean, all of the, ah lot of the well being that we have today and then industrialized countries, thanks to science and technology, right, improvements in health care, improvements in communication, transportation, air conditioning. Um, every aspect of life is touched by science and technology. So I think having more kids studying and understanding that is absolutely key. Yeah, I agree, >>Philip, you got anything they had? >>I think there's some big technical problems in the world today, Raphael and ourselves there certainly working on a couple of them. Think they're also collaboration problems and getting everybody doing ableto pull together instead of pulling, pulling separately and to be able to spur the idea is onwards. So that's where I think the education side is really exciting. What Matt is doing and and it just kind of collaboration in general when we could do provide tools to help people do good work? Uh, that is, I think, valuable. >>Yeah, I think that's a very good point. And along those lines, we have some projects that are about creating very low cost instruments for low research settings places in Africa, Southeast Asia, South America so that they can do, um, um, biomedical research that it's difficult to do in those place because they don't have the money to buy the fancy lab machines that cost $30,000 an hour. Um, so we're trying to sort of democratize some of those instruments. And I think thanks to tools like Kahn shaped and is easier, for example, to have a conversation with somebody in Africa and show them the design that we have and discuss the details of it with them. Andi, that's amazing. Right? To have somebody you know, 10 time zones away, Um, looking really life in real time with you about your design and discussing the details or teaching them how to build a machine. Right? Because, um, you know, they have a three d printer. You can you just give them the design and say, like, you build it yourself, uh, even cheaper than and, you know, also billing and shipping it there. Um, so all that that that aspect of it is also so super important, I think, for any of these efforts to improve, um, some of the hardest part was in the world from climate change. Do you say, as you say, poverty, nutrition issues? Um, you know, availability of water. You have that project at about finding water. Um, if we can also help deploy technologies that teach people remotely how to create their own technologies or how to build their own systems that will help them solve those forms locally. I think that's very powerful. >>Yeah, that point about education is right on. I think some people in the audience may be familiar with the work of Erik Brynjolfsson and Andrew McAfee, the second machine age where they sort of put forth the premise that, uh, is it laid it out. Look, for the first time in history, machines air replacing humans from a cognitive perspective. Machines have always replaced humans, but that's gonna have an impact on jobs. But the answer is not toe protect the past from the future. Uh, the answer is education and public policy. That really supports that. So I couldn't agree more. I think it's a really great point. Um, we have We do have some questions from the audience. If if we can. If I can ask you guys, um, you know, this one kind of stands out. How do you see artificial intelligence? I was just talking about machine intelligence. Um, how do you see that? Impacting the design space guys trying to infuse a I into your product development. What can you tell me? >>Um, absolutely. Like, we're using AI for some things, including some of these very low cost instruments that will hopefully help us diagnose certain diseases, especially this is that are very prevalent in the Third World. Um, and some of those diagnostics are these days done by thes armies of technicians that are trained to look under the microscope. But, um, that's a very slow process. Is very error prone and having machine learning systems that can, to the same diagnosis faster, cheaper and also little machines that can be taken to very remote places to these villages that have no access to a fancy microscope to look at a sample from a patient that's very powerful, and I we don't do this. But I have read quite a bit about how certain places air, using a Tribune attorneys to actually help them optimize designs for parts. So you get these very interesting looking parts that you would have never thought off. A person would have never thought off, but that are incredibly light ink earlier strong and I have all sort of properties that are interesting thanks to artificial intelligence machine learning in particular, >>yet another, uh, advantage you get when when your work is in the cloud I've seen. I mean, there's just so many applications that so if the radiology scan is in the cloud and the radiologist is goes to bed at night, radiologist could come in in the morning and and say, Oh, the machine while you were sleeping was using artificial intelligence to scan these 40,000 images. And here's the five that we picked out that we think you should take a closer look at or like Raphael said. I can design my part. My, my, my, my, my you know, mount or bracket or whatever and go to sleep. And then I wake up in the morning. The machine has improved. It for me has made it strider strider stronger and lighter. Um And so just when your when your work is in the cloud, that's just that's a really cool advantage that you get that you can have machines doing some of your design work for you. >>Yeah, we've been watching, uh, you know, this week is this month, I guess is aws re invent and it's just amazing to see how much effort is coming around machine learning machine intelligence. You know, Amazon has sage maker Google's got, you know, embedded you no ML and big query. Certainly Microsoft with Azure is doing tons of stuff and machine learning. I think the point there is that that these things will be infused in tow R and D and in tow software products by the vendor community. And you all will apply that to your business and and build value through the unique data that your collecting you know, in your ecosystems. And and that's how you add value. You don't have to be necessarily, you know, developers of artificial intelligence, but you have to be practitioners to apply that. Does that make sense to you, Philip? >>Yeah, absolutely. And I think your point about value is really well chosen. We see AI involved from the physics simulations all the way up to interpreting radiation data, and that's where the value question, I think, is really important because it's is the output of the AI giving helpful information that the people that need to be looking at it. So if it's curating a serious of radiation alert, saying, Hey, like these are the anomalies you need to look at eyes it, doing that in a way that's going to help a good response on. In some cases, the II is only as good as the people. That sort of gave it a direction and turn it loose. And you want to make sure that you don't have biases or things like that underlying your AI that air going to result in, uh in less than helpful outcomes coming from it. So we spend quite a lot of time thinking about how do we provide the right outcomes to people who are who are relying on our systems? >>That's a great point, right? Humans, air biased and humans build models, so models are inherently biased. But then software is hitting the market. That's gonna help us identify those biases and help us, you know? Of course. Correct. So we're entering Cem some very exciting times, guys. Great conversation. I can't thank you enough for spending the time with us and sharing with our audience the innovations that you're bringing to help the world. So thanks again. >>Thank you so much. >>Thank you. >>Okay. You're welcome. Okay. When we come back, John McElheny is gonna join me. He's on shape. Co founder. And he's currently the VP of strategy at PTC. He's gonna join the program. We're gonna take a look at what's next and product innovation. I'm Dave Volonte and you're watching innovation for good on the Cube, the global leader. Digital technology event coverage. We'll be right back

Published Date : Dec 10 2020

SUMMARY :

Brought to you by on shape. and his team are educating students in the use of modern engineering tools and techniques. Okay, let me ask each of you because you're all doing such interesting and compelling San Francisco, Stanford University and the University California Berkeley on. in this edition was launched five years ago. was announced at the end of 2016, and we actually started operations in the beginning of 2017, I think at the end of it all, we were able to test about 100 on the road, 150,000 Now, Now, Philip, you What you do is mind melting. can use neutrons with some pretty cool physics to find water so you can do things like but All right, so it's OK, so it's It's much more than you know, whatever fighting terrorism, You do both Zito shares. kind of scaling the brain power for for the future. One of my goals from the outside was to be a completely I mean, you know, Cuba's. And so that's one of the reasons we keep pushing back. And I think in many ways, the products that you build, you know, our similar I may not know they're there, trying to make sure things were going well in keeping you safe that you may or may not be aware of. And I think, you know, with this whole trend toward digit, I call it the forced march to digital. machines that allowed the lab to function sort of faster and more efficiently. You know, there's way more important than, you know, the financial angles and robots are fun and all, but, you know, where is the real impact? I wanna get into the product, you know, side and understand that person change the model and do things and point to things that is absolutely revolutionary. You know, some of the traditional cloud stuff and I'm curious as to how How Um, the other, um, you know, their concern was the learning curve right is like how is he will be Maybe you could take us through your journey with And I really don't want to design in any other platform after And I don't know how we weigh existed without, you know, I mean, you know, you could spend $30,000 on one seat of, I mean, maybe insulting to the engineers in the room, but but is that we're I can whether you know, I think artists, you know, Philip or Rafael anything. But, you know, So we know there's a go ahead. you know, engineering cad, platform and product development and support world right ahead, Hands on a building and the creativity off, making things that you can touch that you can see that one of the things that you want on shape to do that it doesn't do today And so that's, you know, it is the Google docks. Yeah, so far on a PTC s that worked with us. Whitespace, Come on. There's a lot of capability in the cloud that I mean, you're you're asking to knit. maybe a helping address the challenge, But I'm gonna ask you the big, chewy question now, pandemics education is the case If you wanna if you want to, of the well being that we have today and then industrialized countries, thanks to science and technology, and it just kind of collaboration in general when we could do provide And I think thanks to tools like Kahn shaped and is easier, I think some people in the audience may be familiar with the work of Erik Brynjolfsson and I have all sort of properties that are interesting thanks to artificial intelligence machine learning And here's the five that we picked out that we think you should take a closer look at or like Raphael You don't have to be necessarily, you know, developers of artificial intelligence, And you want to make sure that you don't have biases or things like that I can't thank you enough for spending the time with us and sharing And he's currently the VP of strategy at PTC.

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
Dave VolontePERSON

0.99+

Priscilla ChanPERSON

0.99+

Universe CaliforniaORGANIZATION

0.99+

PhilipPERSON

0.99+

Matthew ShieldsPERSON

0.99+

JohnPERSON

0.99+

AfricaLOCATION

0.99+

CaliforniaLOCATION

0.99+

Mark ZuckerbergPERSON

0.99+

RaphaelPERSON

0.99+

20QUANTITY

0.99+

BostonLOCATION

0.99+

RafaelPERSON

0.99+

fiveQUANTITY

0.99+

40,000 imagesQUANTITY

0.99+

PhillipPERSON

0.99+

John McElhenyPERSON

0.99+

Department of Public Health Department of Public HealthORGANIZATION

0.99+

MattPERSON

0.99+

Philip TaberPERSON

0.99+

Philip TaborPERSON

0.99+

sixQUANTITY

0.99+

30 studentsQUANTITY

0.99+

iPhoneCOMMERCIAL_ITEM

0.99+

MicrosoftORGANIZATION

0.99+

AmazonORGANIZATION

0.99+

GermanyLOCATION

0.99+

University California BerkeleyORGANIZATION

0.99+

Andrew McAfeePERSON

0.99+

three girlsQUANTITY

0.99+

6 ftQUANTITY

0.99+

$30,000QUANTITY

0.99+

20 installationsQUANTITY

0.99+

150,000 samplesQUANTITY

0.99+

Jeff Hammond BarkerPERSON

0.99+

Bio HopeORGANIZATION

0.99+

Two scientistsQUANTITY

0.99+

Rafael Gómez-SjöbergPERSON

0.99+

Erik BrynjolfssonPERSON

0.99+

Bio HubORGANIZATION

0.99+

CharlottesvilleLOCATION

0.99+

Two vehiclesQUANTITY

0.99+

seven yearsQUANTITY

0.99+

BothQUANTITY

0.99+

GoogleORGANIZATION

0.99+

Stanford UniversityORGANIZATION

0.99+

MarchDATE

0.99+

Southeast AsiaLOCATION

0.99+

South AmericaLOCATION

0.99+

Rafael Gomez FribourgPERSON

0.99+

Silver SideORGANIZATION

0.99+

third yearQUANTITY

0.99+

San FranciscoORGANIZATION

0.99+

700 studentsQUANTITY

0.99+

five years agoDATE

0.99+

15QUANTITY

0.99+

bothQUANTITY

0.99+

two toolsQUANTITY

0.99+

CodyPERSON

0.99+

March 13thDATE

0.99+

10QUANTITY

0.99+

5QUANTITY

0.99+

AikenPERSON

0.99+

this yearDATE

0.99+

this monthDATE

0.99+

about 100QUANTITY

0.98+

5thQUANTITY

0.98+

three weekQUANTITY

0.98+

University of HeidelbergORGANIZATION

0.98+

eachQUANTITY

0.98+

OneQUANTITY

0.98+

pandemicEVENT

0.98+

about 300 studentsQUANTITY

0.98+

March 14thDATE

0.98+

GraysonPERSON

0.98+

12 yearsQUANTITY

0.98+

this weekDATE

0.98+

Third WorldLOCATION

0.98+

oneQUANTITY

0.98+

Tim Crawford, AVOA | Dell Technologies World 2020


 

>>from around the globe. It's the Cube with digital coverage of Dell Technologies. World Digital experience brought to you by Dell Technologies. Welcome to the cubes coverage of Dell Technologies World 2020 the digital edition. It wouldn't be a Dell Technologies world on the Cube without our next guest. Tim Crawford, CEO, Strategic Advisor from a boa. Tim, welcome back to the Cube. It's great to talk to you. >>Thanks, Lisa. Thanks for having me on the Cube today. >>A lot has changed since we last got to sit down with you in person. We think of the last Dell Technologies world is a year and a half ago. But we've seen dramatic changes in the enterprise the last 67 months. Talk to me about some of the things that you're seeing. >>Yeah. You know, Lisa, you couldn't put, um, or sustained way around what we've seen over the last 10 months or less. Even theater prices change for Monster Blue. You know, we've gone from having a pretty clear strategy of how we're going to move forward in the technology is we're gonna use to setting all that aside the strategies and plans that we had in the end of 2019 no longer apply the way we engage with customers, the way we run our business, the way who our customers are. The markets we go after all of that is now up for grabs. All of that has changed. And so, therefore, technology and the underpinnings of how we use data has to change accordingly. And so I think we'll talk a little more about that, too. >>I'd like to get your perspective on this acceleration of digital transformation that happened this year. We've seen that we've seen the companies that weren't ready. We've seen the companies that were pretty decently able to pivot quickly. What's your advice for those who are still struggling? Because here we are seven months in. One thing we know for sure is this uncertainty is going to continue for a while. >>Yeah, you're absolutely right. The uncertainty is going to continue for a while. We don't know what the new normal is gonna look like. We don't know how our customers are going to engage with us in the future. And so all the more reason why we need to be thinking very differently about how we operate our companies and how we remain flexible, how we stay in touch with our customers and how that translates into the choices we make in terms of the partners and technologies data that we use. You know, one of the great things about the coronavirus that has come out. If you can say that there is a great thing that's come out of it is it's really accelerated the need to transform companies. And I'm talking about business transformation, not digital transformation. Digital transformation is a downstream component of business transformation. And so a lot of the hurdles that companies were having that I T organizations were having to move to the cloud toe leverage, data toe leverage, artificial intelligence and machine learning. Ah, lot of those hurdles have since dropped by the wayside because companies are realizing if they don't start to adopt some of this new technology, it's available and has been available for some time. They will die, and it it really is that dramatic for companies. And so the Kobe 19 virus has really kind of thrown everything into into the muck, and we've had toe kind of sort things out, but at the same time, it's really given companies an opportunity to say we have. We have a single opportunity here to do something that we will probably never see again. What I mean by that is now we have the lowest level of risk that our company will will observe, probably over our career lifetimes. And what I mean by that is just imagine if you're a commercial airline, you have the lowest passenger loads right now, If >>you need >>to change core operational systems, now is the time to do it. Not when you're operating at Peak, and this is playing out right now across all of the different industries, and that's a huge opportunity. >>That's a great point. And you're right. There are opportunities. There are pluses that are coming out of this. If you think of the I love the opportunity that you just described it, there's the lowest risk right now for, say, an airline to be able to rapidly pivot. Of course, one of the things that you know what happened during that is the customers that consumers would. We react in many different ways. The customer experience is almost under on even higher resolution microscope. The last seven months talk to me about what some of the things you're seeing, how companies need to react to preserve customer relationships because brand is at stake. >>Yeah, you're absolutely right. I mean, Brand is at stake. The livelihood of your company is at stake, and at the core of that is technology and data. So all we have to do to answer that question is really look in the mirror. Look at how we have changed. Look at how our buying habits have changed. Now that's more of a B two C relationship. But even in the B two b space, those relationships have changed demonstrably. And so we have to think about how our customers air needing to change and how their business is changing, and then how we can accommodate that. And so what that means is we have to tap into data whether it's on the customer experience side or the business operation side of it. We have to tap into that data and use it in a more meaningful way than we ever have in the past. We have to remain more flexible. We have toe leverage it in ways that that we can do things and change on a moments notice. And that's something that we generally haven't architected our organizations or or our technology architectures for, for that matter. But now is the time to do it, and we have to be in touch with our customers in order to do it so again comes back to data, comes back to technology and architectures. Flexibility is the key here. >>I think consumers are far more demanding in the last seven months just because we have this expectation set for the last few years that we could go on Amazon to get anything we want. Anytime we could go on Netflix and watch any movie from any number of years ago anytime we want. And so when this happened and people were so used thio that speed of delivery and things were delayed, I just started seeing much more uproar from the consumer. I thought, Man, we've been conditioned for so long, but one of things I'm curious about when you're talking to the C suite is budget shifting. I mean, we know companies, some of them those enterprises that are in good shape have d our plans. They have business continuity plans. Probably. Nobody had a pandemic plan. So how do you help advise these enterprises to shift budget rapidly enough to be able thio implement the technologies that can harness insights from that data to drive a stupid earlier differentiated customer experience? >>Yeah, so let's kind of break that a part of it and unpack it. So on the pandemic, planning companies did have pandemic planning. I mean, 15 years ago, when I was leading I t. At Stanford University, we had a pandemic response plan that went with R D. R and B C plans. I think that most folks, though, they they struggled through that D R and B C process, and they never get to the pandemic end of that spectrum. And that's a really hard problem to solve for but kind of getting back to how that customer has changed and how we can accommodate that. Changed your right. Budgets have changed, technology has changed, and so we have to think about how we do things differently. I think from a budgetary standpoint, one of the first things we saw is just extreme spending and productivity tools, right? More laptops, more screens, more webcams, Mawr lights. Who would have thought that I would have needed Ah, lighting system for my home, right? Maybe a laptop was enough. We have to think about how our processes air different. How do we push patches out to people's computers out at their home? You know, that may sound somewhat trivial, but the reality is it's really hard to do because you're dealing with all kinds of different bandwidth requirements. Andi. It's not just me in the house. I have my wife, who is an executive on on video all day. I've got two teenage kids when in high school, when a middle school there on video all day. So we're taxing these networks within people's homes as well, in ways that we never have. And so all of these pieces kind of come together and cause us to rethink how we allocate our budgets within the I T organization. So the first thing is there was a lot of productivity tools that were being purchased. There was a lot of preservation of cash that companies kind of went into. How do we start to control, spend and kind of pull back on the reins? But the smart ones started to look at the opportunities to accelerate their innovation programs. And those are the folks that are really doing well right now. How do I start to use this opportunity again, not trying to suggest that the code 19 or the coronavirus is a great thing for us. But how do we start toe leverage that in the best way possible, and take advantage of it in such a way that it could benefit us on the long run? And this is where innovation and accelerating some of those changes really comes into play. And as I mentioned things like cloud artificial intelligence machine learning, leveraging data to understand your customers more intimately, being flexible to change your company's your business operations, how you engage with your customers, you know, instead of just a website, maybe you need thio move Mawr to a focus on a mobile device or mobile application, or vice versa. All of those start to come into play, but at the heart of it is data and data is what ultimately will drive the decisions down the path. >>So you talked about the work from home thing, and I kept thinking of the proliferation of endpoint devices at the edge you're right. How many of us tried to get a webcam months ago and couldn't? Because suddenly that became a tool that was essential for folks to continue their operations and and maintain their productivity. How are enterprises, in your opinion this year addressing the edge and understanding how they need to be able to take advantage of that? But also understand where all those devices are, to your point, pushing out patches, ensuring that there's a secure environment? What's their view of the edge? >>Yeah, the the edges incredibly complicated, and it's important to differentiate a couple of pieces here. So when you talk about the productivity devices, whether it's the laptops, the Webcams, the lighting, all of those I p connected components that we interface with, that's one aspect. And you're right. I mean, I can remember I t leaders that were telling their staff. Goto every office supply store, every big box store by every laptop keyboard, mouse, webcam you can get your hands on. I don't care what brand it is. I don't care what specs are. Just do it because they didn't have access to those. Resource is for their entire employee base. And so That's one aspect. And that's a whole another, um, consideration as we start to think about cybersecurity, and now we're talking about non non traditional, um, platforms that are in the environment in the enterprise environment, versus your standard kind of image and standard product. But aside from that, we also have data coming from the edge, whether it's from sensors and video cameras and other types of devices that we have to bring into the mix, too. Right understanding that Tim Crawford has now entered into a store and that Tim Crawford has now left the store but hasn't purchased. But we know that Tim Crawford is a loyal customer based on his loyalty at how do we start to gauge that? Or how do we start to gauge the number of folks that are moving through a given area and especially in light of coronavirus? I mean, there there's some aspect that air coming up where companies are starting to look at. How do we measure the number of people that are in a given room and do that in an automated way, and maybe alert people to say, Hey, you know, is there a way you can stand out or reminds people gently, Um, you know, keep your distance, make sure you're wearing your mask, etcetera. There are a lot of ways that edge comes into play, but at the core of this is data. And so that's where it becomes really important to understand that the amount of data, not just the sources of data but the amount of data that we're gonna have to deal with and we're dealing with today at the edge is just incredible. And it's on Lee going to grow exponentially. And so it's important to understand that your customer engagement pieces are going to be a source of data as well as a consumer of data. Let's not forget that people with the edge they need to be able to consume data and not in a batch way, they need to be able to do it in real time, which then gets back to flexibility and speed and algorithms at the edge. But understanding all of that data at the edge, being able to analyze it, whether it's for business operations or customer engagement and then providing that through the continuum from edge to cloud is really, really critical. It's a very complicated problem to solve for, but every single enterprise across the industries is already heading down this path. >>You're right. It is an incredibly complex problem to solve. So here we are, virtually at Dell Technologies World 2020. Talk to me about Dell Technologies Landscape. How do you think it fits into addressing some of these challenges in the complexities that you just talked >>about? Yeah, you know, Dell has been on this path for a while. I mean, through the partnerships through the ecosystem that Don't has is well as their portfolio of hardware and software. I think Della's position really well to be able to address both the customer experience as well as the business operations. The key here is you have to think about edge to Klag. You have to think about data. You have to think about analytics and then, from a nightie perspective, how do you start toe layer in the management and the algorithms on top of that to be able to manage that landscape? Because that landscape is getting increasingly more complicated on I think Dell starting to come up with the software pieces that actually make the connection between back those points on the continuum, and that's a really important piece here for I t. Organizations to understand. I think, you know, with the new announcements around Apex, I think that will will shine really well for dealt. I think if you look at the partnerships and the ecosystem and the connections that they're making both with public cloud providers as well as with other partners in the ecosystem, I think that's, ah, positive place. But the place that I would actually watch most closely with Dell is what is that? Software Later, They already have a really good hardware platform to build on top of them that portfolio. What is that software layer that connects or create that connective tissue for them? And I think that's the big piece, and I think we're going to hear more of that. Here is Dell Technologies World. >>I'm also curious. I read your posts and and listen to podcasts on the difference between a traditional CEO and a transformational CEO. If I think is such an important thing to discuss because part of that is cultural right, it's it's got, too. It's not just about a company being able to transform It's got to be the person with the right mindset with that flexible, agile mindset. But your advice to businesses who are still pivoting or pivoting multiple times and trying to become not just a survivor but a winner of tomorrow. From a cultural perspective, >>you know, culture is the hardest thing to change. It really is. You know, the technology is easy. Relatively speaking. We can swap out one technology for another. It's relatively straightforward to dio, and it always has been, Um, the real challenge here is how do you create the underpinnings and the foundation for that culture? What I mean by that is changing, like within the I T organization, and it starts with the CEO, but then also kind of branches out into the rest of the I T organization to the most junior levels of the I T staff. What I mean by that is you have to look at how you become less text centric and more business centric. And so my post about the change in the differentiation from the traditional CEO to transformational CEO is just about that. It's about how do you start to make that shift where you start focusing on business first and that ultimately becomes our context regardless of what organization you're in. I t marketing HR engineering product support. It doesn't matter. You start with the business context and then you flow down from that. And so part of that move to being the transformational CEO or the transformational organization is really shifting to be more business focused. And using that is your North Star and then from it, you start to understand how the different technology pieces fit into place. And so, for example, a traditional CEO would typically focus on business operations. More of the back end pieces, right? The underlying technology, the back end systems. But the transformational CEO is going to be incredibly more customer focused. They're actually gonna be out with the customer they're going to be doing right alongs will probably not right now in the absence of Corona virus, but they're going to be engaging firsthand with customers, understanding firsthand what they're dealing with, understanding what the business challenges are that they're having and then being able to translate that into where does technology fit in? And where does technology not fit in kind of going back to what I was saying earlier around the importance of customer experience. And so that's really where this transformational bent comes from. Is shifting from just being back office focused to moving toward understanding that front office or that customer focus. And that's the rial differentiator for companies. Here is when you can start to think about how tech enology plays. That's central role in changing your business. That's gold. That's absolute gold. >>Gold, but hard, hard Thio Dig for that gold. One last question, Tim, You talked about a number of the opportunities that Cove in 19 is bringing. And I completely agree with you. Not that any of us loves being stuck at home and isolated in the same walls, but there are opportunities that are going to come. We're gonna learn things from that if we're open minded and and flexible and agile in our thinking. But other things that that you think we haven't heard about yet that you see as a kind of maybe some north stars to come. >>Yeah, there there are a couple things that I think we generally are missing, and I kind of touched on one of from earlier, which is how do you start, Thio, accelerate some of that innovation now. And so you know, I used the airplane example of you know you've got the lowest passenger loads. Now is the time to implement that innovative technology. Because if something does go wrong, if something does go wrong, the impact to your customers is relatively low. And quite frankly, a lot of folks Aer giving out hall passes to say, You know what we understand Coronaviruses. Hard for all of us. Something went sideways here. Fine, go fix it, go fix it and then come back to us. And so I think customers are definitely more apt to hand out that whole past now versus when, where it full capacity. And that kind of leads me to. The second piece that I think people are missing is that companies are organized and built around operating efficiently at 80% utilization or 100% utilization. What I mean by that is they tend not to make money until they get to that level of utilization. But yet in the coronavirus era, what if we had a company that was organized in such a way that it could be profitable at 25% utilization that would cause us to think very differently about how we use technology, how we're able to scale technology, how we leverage data were thinking in more meaningful ways about the customer. And so what that means is that it gives us the ability to scale our business up and down. God forbid, if we ever run into another situation like this ever again in our lifetimes. But if we ever hit another patch of negativity around economic growth, it allows a company to be able to scale down and back up as needed for their customers. And that's another piece. I don't think people are thinking about their thinking about the big picture they're thinking about. How do we build for growth? But what they're not thinking about is what if we need to scale this back, and I think a great example of where this touches in we're here. A Dell Technologies world is Look at the way that companies are starting to shift towards this as a service model, right? We're able to scale technology up use it is, we need it, give it back when we don't need it. And so when you start to move into that more flexible mode. I talked about flexibility in other ways earlier, but as you start to get into a different consumption boat, it gives you a lot of opportunity to do a lot of different things in a lot of different ways. And that's ultimately what companies need to be thinking about today. >>Sounds like it's going to be some of the big differentiators between the winners and the losers of tomorrow. Will Tim, Thank you for joining us on the Cube virtually from your home. It's not a Dell Technologies world on the Cube without talking to you, Tim. And I appreciate we all appreciate your time and the insight that you shared today. >>Thanks, Lisa. Thanks for having me on the Cube. >>Our pleasure for Tim Crawford. I'm Lisa Martin. You're watching the cubes. Coverage of Dell Technologies, World 2020

Published Date : Oct 22 2020

SUMMARY :

World Digital experience brought to you by Dell Technologies. A lot has changed since we last got to sit down with you in person. strategies and plans that we had in the end of 2019 no longer apply the I'd like to get your perspective on this acceleration of digital transformation that happened but at the same time, it's really given companies an opportunity to say we have. to change core operational systems, now is the time to do it. The last seven months talk to me about what some of the things you're seeing, But now is the time to do it, and we have to be in touch with our customers that can harness insights from that data to drive a stupid earlier differentiated but the reality is it's really hard to do because you're dealing with all kinds are, to your point, pushing out patches, ensuring that there's a secure environment? and maybe alert people to say, Hey, you know, is there a way you can stand out or reminds It is an incredibly complex problem to solve. more complicated on I think Dell starting to come up with the software pieces If I think is such an important thing to discuss because part of that is cultural right, And so part of that move to being the transformational CEO or the transformational organization that are going to come. Now is the time to implement that innovative technology. And I appreciate we all appreciate your time Coverage of Dell Technologies, World 2020

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
Tim CrawfordPERSON

0.99+

Lisa MartinPERSON

0.99+

DellORGANIZATION

0.99+

TimPERSON

0.99+

Dell TechnologiesORGANIZATION

0.99+

LisaPERSON

0.99+

second pieceQUANTITY

0.99+

AmazonORGANIZATION

0.99+

seven monthsQUANTITY

0.99+

bothQUANTITY

0.99+

Dell TechnologiesORGANIZATION

0.99+

ApexORGANIZATION

0.99+

tomorrowDATE

0.99+

code 19OTHER

0.99+

oneQUANTITY

0.98+

OneQUANTITY

0.98+

15 years agoDATE

0.98+

one aspectQUANTITY

0.98+

todayDATE

0.98+

a year and a half agoDATE

0.98+

Stanford UniversityORGANIZATION

0.98+

Dell Technologies LandscapeORGANIZATION

0.97+

this yearDATE

0.97+

Will TimPERSON

0.96+

end of 2019DATE

0.96+

One last questionQUANTITY

0.95+

25% utilizationQUANTITY

0.95+

two teenage kidsQUANTITY

0.94+

single opportunityQUANTITY

0.93+

NetflixORGANIZATION

0.92+

2020DATE

0.9+

CubeCOMMERCIAL_ITEM

0.9+

last seven monthsDATE

0.89+

CovePERSON

0.89+

coronavirusOTHER

0.89+

B two bOTHER

0.88+

Dell Technologies World 2020EVENT

0.88+

80% utilizationQUANTITY

0.87+

first thingQUANTITY

0.87+

100% utilizationQUANTITY

0.86+

AVOAORGANIZATION

0.85+

Corona virusOTHER

0.84+

DellaORGANIZATION

0.83+

ThioPERSON

0.81+

pandemicEVENT

0.81+

first thingsQUANTITY

0.8+

LeePERSON

0.8+

Dell Technologies World 2020EVENT

0.8+

last 10 monthsDATE

0.8+

B two COTHER

0.78+

19QUANTITY

0.76+

KlagORGANIZATION

0.75+

Kobe 19OTHER

0.75+

years agoDATE

0.72+

last 67 monthsDATE

0.71+

last few yearsDATE

0.71+

Monster BlueORGANIZATION

0.7+

CoronavirusesOTHER

0.7+

North StarORGANIZATION

0.69+

monthsDATE

0.68+

couple of piecesQUANTITY

0.66+

Session 8 California’s Role in Supporting America’s Space & Cybersecurity Future


 

(radio calls) >> Announcer: From around the globe, its theCUBE covering Space & Cybersecurity Symposium 2020, hosted by Cal poly. Hello, welcome back to theCUBE virtual coverage with Cal Poly for the Space and Cybersecurity Symposium, a day four and the wrap up session, keynote session with the Lieutenant Governor of California, Eleni Kounalakis. She's here to deliver her keynote speech on the topic of California's role in supporting America's Cybersecurity future. Eleni, take it away. >> Thank you, John, for the introduction. I am Lieutenant Governor Eleni Kounalakis. It is an honor to be part of Cal Poly Space and Cybersecurity Symposium. As I speak kind of Pierre with the governor's office of business and economic development is available on the chat, too ready to answer any questions you might have. California and indeed the world are facing significant challenges right now. Every day we are faced with the ongoing COVID-19 pandemic and the economic downturn that is ensued. We have flattened the curve in California and are moving in the right direction but it is clear that we're not out of the woods yet. It is also impossible right now to escape the reality of climate change from the fire sparked by exceptionally rare, dry lightening events to extreme heat waves threatening public health and putting a strain on our electricity grid. We see that climate change is here now. And of course we've been recently confronted with a series of brutal examples of institutionalized racism that have created an awakening among people of all walks of life and compelled us into the streets to march and protest. In the context of all this, we cannot forget that we continue to be faced with other less visible but still very serious challenges. Cybersecurity threats are one of these. We have seen cities, companies and individuals paralyzed by attacks costing time and money and creating an atmosphere of uncertainty and insecurity. Our state agencies, local governments, police departments, utilities, news outlets and private companies from all industries are target. The threats around cybersecurity are serious but not unlike all the challenges we face in California. We have the tools and fortitude to address them. That is why this symposium is so important. Thank you, Cal Poly and all the participants for being here and for the important contributions you bring to this conference. I'd like to also say a few words about California's role in America's future in space. California has been at the forefront of the aerospace industry for more than a century through all the major innovations in aerospace from wooden aircraft, to World War II Bombers, to rockets and Mars rovers. California has played a pivotal role. Today, California is the number one state in total defense spending, defense contract spending and total number of personnel. It is estimated the Aerospace and Defense Industry, provides $168 billion in economic impact to our state. And America's best trained and most experienced aerospace and technology workforce lives here in California. The fact that the aerospace and defense sector, has had a strong history in California is no accident. California has always had strong innovation ecosystem and robust infrastructure that puts many sectors in a position to thrive. Of course, a big part of that infrastructure is a skilled workforce. And at the foundation of a skilled workforce is education. California has the strongest system of public higher education in the world. We're home to 10 university of California campuses, 23 California State university campuses and 116 California Community Colleges. All told nearly 3 million students are enrolled in public higher education. We also have world renowned private universities including the California Institute of Technology and Stanford University numbers one and three in the country for aerospace engineering. California also has four national laboratories and several NASA facilities. California possesses a strong spirit of innovation, risk taking and entrepreneurship. Half of all venture capital funding in the United States, goes to companies here in California. Lastly, but certainly no less critical to our success, California is a diverse state. 27% of all Californians are foreign born, 27% more than one in four of our population of 40 million people are immigrants from another country, Europe central and South America, India, Asia, everywhere. Our rich cultural diversity is our strength and helps drive our economy. As I look to the future of industries like cybersecurity and the growing commercial space industry, I know our state will need to work with those industries to make sure we continue to train our workforce for the demands of an evolving industry. The office of the lieutenant governor has a unique perspective on higher education and workforce development. I'm on the UC Board of Regents, the CSU Board of Trustees. And as of about two weeks ago, the Community Colleges Board of Governors. The office of the lieutenant governor is now the only office that is a member of every governing board, overseeing our public higher education system. Earlier in the symposium, we heard a rich discussion with Undersecretary Stewart Knox from the California Labor and Workforce Development Agency about what the state is doing to meet the needs of space and cybersecurity industries. As he mentioned, there are over 37,000 job vacancies in cybersecurity in our state. We need to address that gap. To do so, I see an important role for public private partnerships. We need input from industry and curriculum development. Some companies like Lockheed Martin, have very productive partnerships with universities and community colleges that train students with skills they need to enter aerospace and cyber industries. That type of collaboration will be key. We also need help from the industry to make sure students know that fields like cybersecurity even exist. People's early career interests are so often shaped by the jobs that members of their family have or what they see in popular culture. With such a young and evolving field like cybersecurity, many students are unaware of the job opportunities. I know for my visits to university campuses that students are hungry for STEM career paths where they see opportunities for good paying jobs. When I spoke with students at UC Merced, many of them were first generation college students who went through community college system before enrolling in a UC and they gravitated to STEM majors. With so many job opportunities available to STEM students, cybersecurity ought to be one that they are aware of and consider. Since this symposium is being hosted by Cal Poly, I wanted to highlight the tremendous work they're doing as leaders in the space and cybersecurity industry. Cal Poly California Cybersecurity Institute, does incredible work bringing together academia, industry and government training the next generation of cyber experts and researching emerging cybersecurity issues. As we heard from the President of Cal Poly, Jeff Armstrong the university is in the perfect location to contribute to a thriving space industry. It's close to Vandenberg Air Force Base and UC Santa Barbara and could be home to the future permanent headquarters of US Space Command. The state is also committed to supporting this space industry in the Central Coast. In July, the State of California, Cal poly US-based force and the others signed a memorandum of understanding to develop a commercial space port at Vandenberg Air Force Base and to develop a master plan to grow the commercial space industry in the region. Governor Newsom has made a commitment to lift up all regions of the state. And this strategy will position the Central Coast to be a global leader in the future of the space industry. I'd like to leave you with a few final thoughts, with everything we're facing. Fires, climate change, pandemic. It is easy to feel overwhelmed but I remain optimistic because I know that the people of the State of California are resilient, persistent, and determined to address our challenges and show a path toward a better future for ourselves and our families. The growth of the space industry and the economic development potential of projects like the Spaceport at Vandenberg Air Force Base, our great example of what we can look forward to. The potential for the commercial space industry to become a $3 trillion industry by mid century, as many experts predict is another. There are so many opportunities, new companies are going to emerge doing things we never could have dreamed of today. As Lieutenant General John Thompson said in the first session, the next few years of space and cyber innovation are not going to be a pony ride at the state fair, they're going to be a rodeo. We should all saddle up. Thank you. >> Okay, thank you very much, Eleni. I really appreciate it. Thank you for your participation and all your support to you and your staff. You guys doing a lot of work, a lot going on in California but cybersecurity and space as it comes together, California's playing a pivotal role in leading the world and the community. Thank you very much for your time. >> Okay, this session is going to continue with Bill Britton. Who's the vice president of technology and CIO at Cal Poly but more importantly, he's the director of the cyber institute located at Cal Poly. It's a global organization looking at the intersection of space and cybersecurity. Bill, let's wrap this up. Eleni had a great talk, talking about the future of cybersecurity in America and its future. The role California is playing, Cal Poly is right in the Central Coast. You're in the epicenter of it. We've had a great lineup here. Thanks for coming on. Let's put a capstone on this event. >> Thank you, John. But most importantly, thanks for being a great partner helping us get this to move forward and really changing the dynamic of this conversation. What an amazing time we're at, we had quite an unusual group but it's really kind of the focus and we've moved a lot of space around ourselves. And we've gone from Lieutenant General Thompson and the discussion of the opposition and space force and what things are going on in the future, the importance of cyber in space. And then we went on and moved on to the operations. And we had a private company who builds, we had the DOD, Department Of Defense and their context and NASA and theirs. And then we talked about public private partnerships from President Armstrong, Mr. Bhangu Mahad from the DOD and Mr. Steve Jacques from the National Security Space Association. It's been an amazing conference for one thing, I've heard repeatedly over and over and over, the reference to digital, the reference to cloud, the reference to the need for cybersecurity to be involved and really how important that is to start earlier than just at the employment level. To really go down into the system, the K through 12 and start there. And what an amazing time to be able to start there because we're returning to space in a larger capacity and it's now all around us. And the lieutenant governor really highlighted for us that California is intimately involved and we have to find a way to get our students involved at that same level. >> I want to ask you about this inflection point that was a big theme of this conference and symposium. It was throughout the interviews and throughout the conversations, both on the chat and also kind of on Twitter as well in the social web. Is that this new generation, it wasn't just space and government DOD, all the normal stuff you see, you saw JPL, the Hewlett Foundation, the Defense Innovation Unit, Amazon Web Services, NASA. Then you saw entrepreneurs come in, who were doing some stuff. And so you had this confluence of community. Of course, Cal Poly had participated in space. You guys does some great job, but it's not just the physical face-to-face show up, gets to hear some academic papers. This was a virtual event. We had over 300 organizations attend, different organizations around the world. Being a virtual event you had more range to get more people. This isn't digital. This symposium isn't about Central California anymore. It's global. >> No, it really has gone. >> What really happened to that? >> It's really kind of interesting because at first all of this was word of mouth for this symposium to take place. And it just started growing and growing and the more that we talk to organizations for support, the more we found how interconnected they were on an international scale. So much so that we've decided to take our cyber competition next year and take it globally as well. So if in fact as Major General Shaw said, this is about a multinational support force. Maybe it's time our students started interacting on that level to start with and not have to grow into it as they get older, but do it now and around space and around cybersecurity and around that digital environment and really kind of reduce the digital dividing space. >> Yeah, General Thompson mentioned this, 80 countries with programs. This is like the Olympics for space and we want to have these competitions. So I got great vision and I love that vision, but I know you have the number... Not number, the scores and from the competition this year that happened earlier in the week. Could you share the results of that challenge? >> Yeah, absolutely. We had 83 teams participate this year in the California Cyber Innovation Challenge. And again, it was based around a spacecraft scenario where a spacecraft, a commercial spacecraft was hacked and returned to earth. And the students had to do the forensics on the payload. And then they had to do downstream network analysis, using things like Wireshark and autopsy and other systems. It was a really tough competition. The students had to work hard and we had middle school and high school students participate. We had an intermediate league, new schools who had never done it before or even some who didn't even have STEM programs but were just signing up to really get involved in the experience. And we had our ultimate division which was those who had competed in several times before. And the winner of that competition was North Hollywood. They've been the winning team for four years in a row. Now it's a phenomenal program, they have their hats off to them for competing and winning again. Now what's really cool is not only did they have to show their technical prowess in the game but they also have to then brief and out-brief what they've learned to a panel of judges. And these are not pushovers. These are experts in the field of cybersecurity in space. We even had a couple of goons participating from DefCon and the teams present their findings. So not only are we talking technical, we're talking about presentation skills. The ability to speak and understand. And let me tell you, after reading all of their texts to each other over the weekend adds a whole new language they're using to interact with each other. It's amazing. And they are so more advanced and ready to understand space problems and virtual problems than we are. We have to challenge them even more. >> Well, it sounds like North Hollywood got the franchise. It's likethe Patriots, the Lakers, they've got a dynasty developing down there in North Hollywood. >> Well, what happens when there's a dynasty you have to look for other talent. So next year we're going global and we're going to have multiple states involved in the challenge and we're going to go international. So if North Hollywood pulls it off again next year, it's going to be because they've met the best in the world than defeated >> Okay, the gauntlet has been thrown down, got to take down North Hollywood from winning again next year. We'll be following that. Bill, great to get those results on the cyber challenge we'll keep track and we'll put a plug for it on our site. So we got to get some press on that. My question to you is now as we're going digital, other theme was that they want to hire digital natives into the space force. Okay, the DOD is looking at new skills. This was a big theme throughout the conference not just the commercial partnerships with government which I believe they had kind of put more research and personally, that's my personal opinion. They should be putting in way more research into academic and these environments to get more creative. But the skill sets was a big theme. What's your thoughts on how you saw some of the highlight moments there around skill sets? >> John, it's really interesting 'cause what we've noticed is in the past, everybody thinks skill sets for the engineering students. And it's way beyond that. It's all the students, it's all of them understanding what we call cyber cognizance. Understanding how cybersecurity works whatever career field they choose to be in. Space, there is no facet of supporting space that doesn't need that cyber cognizance. If you're in the back room doing the operations, you're doing the billing, you're doing the contracting. Those are still avenues by which cybersecurity attacks can be successful and disrupt your space mission. The fact that it's international, the connectivities, all of those things means that everyone in that system digitally has to be aware of what's going on around them. That's a whole new thought process. It's a whole new way of addressing a problem and dealing with space. And again it's virtual to everyone. >> That's awesome. Bill, great to have you on. Thank you for including theCUBE virtual, our CUBE event software platform that we're rolling out. We've been using it for the event and thank you for your partnership in this co-creation opening up your community, your symposium to the world, and we're so glad to be part of it. I want to thank you and Dustin and the team and the President of Cal Poly for including us. Thank you very much. >> Thank you, John. It's been an amazing partnership. We look forward to it in the future. >> Okay, that's it. That concludes the Space and Cybersecurity Symposium 2020. I'm John Furrier with theCUBE, your host with Cal Poly, who put on an amazing virtual presentation, brought all the guests together. And again, shout out to Bill Britton and Dustin DeBrum who did a great job as well as the President of Cal poly who endorsed and let them do it all. Great event. See you soon. (flash light sound)

Published Date : Oct 6 2020

SUMMARY :

and the wrap up session, keynote session and for the important and the community. of the cyber institute the reference to the need for but it's not just the and the more that we talk to This is like the Olympics for space And the students had to do It's likethe Patriots, the Lakers, in the challenge and we're of the highlight moments for the engineering students. and the President of Cal We look forward to it in the future. as the President of Cal poly

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
Amazon Web ServicesORGANIZATION

0.99+

JohnPERSON

0.99+

DODORGANIZATION

0.99+

NASAORGANIZATION

0.99+

EleniPERSON

0.99+

DustinPERSON

0.99+

Jeff ArmstrongPERSON

0.99+

National Security Space AssociationORGANIZATION

0.99+

Bill BrittonPERSON

0.99+

CaliforniaLOCATION

0.99+

Dustin DeBrumPERSON

0.99+

California Institute of TechnologyORGANIZATION

0.99+

John FurrierPERSON

0.99+

California Labor and Workforce Development AgencyORGANIZATION

0.99+

Defense Innovation UnitORGANIZATION

0.99+

Lockheed MartinORGANIZATION

0.99+

AmericaLOCATION

0.99+

UC Board of RegentsORGANIZATION

0.99+

Steve JacquesPERSON

0.99+

Bill BrittonPERSON

0.99+

United StatesLOCATION

0.99+

JulyDATE

0.99+

Cal polyORGANIZATION

0.99+

Cal PolyORGANIZATION

0.99+

Hewlett FoundationORGANIZATION

0.99+

$3 trillionQUANTITY

0.99+

Department Of DefenseORGANIZATION

0.99+

AsiaLOCATION

0.99+

$168 billionQUANTITY

0.99+

Bhangu MahadPERSON

0.99+

next yearDATE

0.99+

IndiaLOCATION

0.99+

Cal Poly California Cybersecurity InstituteORGANIZATION

0.99+

CSU Board of TrusteesORGANIZATION

0.99+

BillPERSON

0.99+

PresidentPERSON

0.99+

four yearsQUANTITY

0.99+

OlympicsEVENT

0.99+

23QUANTITY

0.99+

Central CoastLOCATION

0.99+

JPLORGANIZATION

0.99+

Stanford UniversityORGANIZATION

0.99+

PierrePERSON

0.99+

threeQUANTITY

0.99+

116QUANTITY

0.99+

earthLOCATION

0.99+

27%QUANTITY

0.99+

South AmericaLOCATION

0.99+

Vandenberg Air Force BaseLOCATION

0.99+

Community Colleges Board of GovernorsORGANIZATION

0.99+

first sessionQUANTITY

0.99+

40 million peopleQUANTITY

0.99+

mid centuryDATE

0.99+

LakersORGANIZATION

0.99+

California Cyber Innovation ChallengeEVENT

0.99+

UndersecretaryPERSON

0.99+

UC MercedORGANIZATION

0.99+

GovernorPERSON

0.99+

Central CaliforniaLOCATION

0.99+

Vandenberg Air Force BaseLOCATION

0.99+

North HollywoodORGANIZATION

0.99+

this yearDATE

0.99+

US Space CommandORGANIZATION

0.99+

four national laboratoriesQUANTITY

0.98+

10 universityQUANTITY

0.98+

over 300 organizationsQUANTITY

0.98+

80 countriesQUANTITY

0.98+

3 teamsQUANTITY

0.98+

Eleni KounalakisPERSON

0.98+

4-video test


 

>>don't talk mhm, >>Okay, thing is my presentation on coherent nonlinear dynamics and combinatorial optimization. This is going to be a talk to introduce an approach we're taking to the analysis of the performance of coherent using machines. So let me start with a brief introduction to easing optimization. The easing model represents a set of interacting magnetic moments or spins the total energy given by the expression shown at the bottom left of this slide. Here, the signal variables are meditate binary values. The Matrix element J. I. J. Represents the interaction, strength and signed between any pair of spins. I. J and A Chive represents a possible local magnetic field acting on each thing. The easing ground state problem is to find an assignment of binary spin values that achieves the lowest possible value of total energy. And an instance of the easing problem is specified by giving numerical values for the Matrix J in Vector H. Although the easy model originates in physics, we understand the ground state problem to correspond to what would be called quadratic binary optimization in the field of operations research and in fact, in terms of computational complexity theory, it could be established that the easing ground state problem is np complete. Qualitatively speaking, this makes the easing problem a representative sort of hard optimization problem, for which it is expected that the runtime required by any computational algorithm to find exact solutions should, as anatomically scale exponentially with the number of spends and for worst case instances at each end. Of course, there's no reason to believe that the problem instances that actually arrives in practical optimization scenarios are going to be worst case instances. And it's also not generally the case in practical optimization scenarios that we demand absolute optimum solutions. Usually we're more interested in just getting the best solution we can within an affordable cost, where costs may be measured in terms of time, service fees and or energy required for a computation. This focuses great interest on so called heuristic algorithms for the easing problem in other NP complete problems which generally get very good but not guaranteed optimum solutions and run much faster than algorithms that are designed to find absolute Optima. To get some feeling for present day numbers, we can consider the famous traveling salesman problem for which extensive compilations of benchmarking data may be found online. A recent study found that the best known TSP solver required median run times across the Library of Problem instances That scaled is a very steep route exponential for end up to approximately 4500. This gives some indication of the change in runtime scaling for generic as opposed the worst case problem instances. Some of the instances considered in this study were taken from a public library of T SPS derived from real world Veil aside design data. This feels I TSP Library includes instances within ranging from 131 to 744,710 instances from this library with end between 6880 13,584 were first solved just a few years ago in 2017 requiring days of run time and a 48 core to King hurts cluster, while instances with and greater than or equal to 14,233 remain unsolved exactly by any means. Approximate solutions, however, have been found by heuristic methods for all instances in the VLS i TSP library with, for example, a solution within 0.14% of a no lower bound, having been discovered, for instance, with an equal 19,289 requiring approximately two days of run time on a single core of 2.4 gigahertz. Now, if we simple mindedly extrapolate the root exponential scaling from the study up to an equal 4500, we might expect that an exact solver would require something more like a year of run time on the 48 core cluster used for the N equals 13,580 for instance, which shows how much a very small concession on the quality of the solution makes it possible to tackle much larger instances with much lower cost. At the extreme end, the largest TSP ever solved exactly has an equal 85,900. This is an instance derived from 19 eighties VLSI design, and it's required 136 CPU. Years of computation normalized to a single cord, 2.4 gigahertz. But the 24 larger so called world TSP benchmark instance within equals 1,904,711 has been solved approximately within ophthalmology. Gap bounded below 0.474%. Coming back to the general. Practical concerns have applied optimization. We may note that a recent meta study analyzed the performance of no fewer than 37 heuristic algorithms for Max cut and quadratic pioneer optimization problems and found the performance sort and found that different heuristics work best for different problem instances selected from a large scale heterogeneous test bed with some evidence but cryptic structure in terms of what types of problem instances were best solved by any given heuristic. Indeed, their their reasons to believe that these results from Mexico and quadratic binary optimization reflected general principle of performance complementarity among heuristic optimization algorithms in the practice of solving heart optimization problems there. The cerise is a critical pre processing issue of trying to guess which of a number of available good heuristic algorithms should be chosen to tackle a given problem. Instance, assuming that any one of them would incur high costs to run on a large problem, instances incidence, making an astute choice of heuristic is a crucial part of maximizing overall performance. Unfortunately, we still have very little conceptual insight about what makes a specific problem instance, good or bad for any given heuristic optimization algorithm. This has certainly been pinpointed by researchers in the field is a circumstance that must be addressed. So adding this all up, we see that a critical frontier for cutting edge academic research involves both the development of novel heuristic algorithms that deliver better performance, with lower cost on classes of problem instances that are underserved by existing approaches, as well as fundamental research to provide deep conceptual insight into what makes a given problem in, since easy or hard for such algorithms. In fact, these days, as we talk about the end of Moore's law and speculate about a so called second quantum revolution, it's natural to talk not only about novel algorithms for conventional CPUs but also about highly customized special purpose hardware architectures on which we may run entirely unconventional algorithms for combinatorial optimization such as easing problem. So against that backdrop, I'd like to use my remaining time to introduce our work on analysis of coherent using machine architectures and associate ID optimization algorithms. These machines, in general, are a novel class of information processing architectures for solving combinatorial optimization problems by embedding them in the dynamics of analog, physical or cyber physical systems, in contrast to both MAWR traditional engineering approaches that build using machines using conventional electron ICS and more radical proposals that would require large scale quantum entanglement. The emerging paradigm of coherent easing machines leverages coherent nonlinear dynamics in photonic or Opto electronic platforms to enable near term construction of large scale prototypes that leverage post Simoes information dynamics, the general structure of of current CM systems has shown in the figure on the right. The role of the easing spins is played by a train of optical pulses circulating around a fiber optical storage ring. A beam splitter inserted in the ring is used to periodically sample the amplitude of every optical pulse, and the measurement results are continually read into a refugee A, which uses them to compute perturbations to be applied to each pulse by a synchronized optical injections. These perturbations, air engineered to implement the spin, spin coupling and local magnetic field terms of the easing Hamiltonian, corresponding to a linear part of the CME Dynamics, a synchronously pumped parametric amplifier denoted here as PPL and Wave Guide adds a crucial nonlinear component to the CIA and Dynamics as well. In the basic CM algorithm, the pump power starts very low and has gradually increased at low pump powers. The amplitude of the easing spin pulses behaviors continuous, complex variables. Who Israel parts which can be positive or negative, play the role of play the role of soft or perhaps mean field spins once the pump, our crosses the threshold for parametric self oscillation. In the optical fiber ring, however, the attitudes of the easing spin pulses become effectively Qantas ized into binary values while the pump power is being ramped up. The F P J subsystem continuously applies its measurement based feedback. Implementation of the using Hamiltonian terms, the interplay of the linear rised using dynamics implemented by the F P G A and the threshold conversation dynamics provided by the sink pumped Parametric amplifier result in the final state of the optical optical pulse amplitude at the end of the pump ramp that could be read as a binary strain, giving a proposed solution of the easing ground state problem. This method of solving easing problem seems quite different from a conventional algorithm that runs entirely on a digital computer as a crucial aspect of the computation is performed physically by the analog, continuous, coherent, nonlinear dynamics of the optical degrees of freedom. In our efforts to analyze CIA and performance, we have therefore turned to the tools of dynamical systems theory, namely, a study of modifications, the evolution of critical points and apologies of hetero clinic orbits and basins of attraction. We conjecture that such analysis can provide fundamental insight into what makes certain optimization instances hard or easy for coherent using machines and hope that our approach can lead to both improvements of the course, the AM algorithm and a pre processing rubric for rapidly assessing the CME suitability of new instances. Okay, to provide a bit of intuition about how this all works, it may help to consider the threshold dynamics of just one or two optical parametric oscillators in the CME architecture just described. We can think of each of the pulse time slots circulating around the fiber ring, as are presenting an independent Opio. We can think of a single Opio degree of freedom as a single, resonant optical node that experiences linear dissipation, do toe out coupling loss and gain in a pump. Nonlinear crystal has shown in the diagram on the upper left of this slide as the pump power is increased from zero. As in the CME algorithm, the non linear game is initially to low toe overcome linear dissipation, and the Opio field remains in a near vacuum state at a critical threshold. Value gain. Equal participation in the Popeo undergoes a sort of lazing transition, and the study states of the OPIO above this threshold are essentially coherent states. There are actually two possible values of the Opio career in amplitude and any given above threshold pump power which are equal in magnitude but opposite in phase when the OPI across the special diet basically chooses one of the two possible phases randomly, resulting in the generation of a single bit of information. If we consider to uncoupled, Opio has shown in the upper right diagram pumped it exactly the same power at all times. Then, as the pump power has increased through threshold, each Opio will independently choose the phase and thus to random bits are generated for any number of uncoupled. Oppose the threshold power per opio is unchanged from the single Opio case. Now, however, consider a scenario in which the two appeals air, coupled to each other by a mutual injection of their out coupled fields has shown in the diagram on the lower right. One can imagine that depending on the sign of the coupling parameter Alfa, when one Opio is lazing, it will inject a perturbation into the other that may interfere either constructively or destructively, with the feel that it is trying to generate by its own lazing process. As a result, when came easily showed that for Alfa positive, there's an effective ferro magnetic coupling between the two Opio fields and their collective oscillation threshold is lowered from that of the independent Opio case. But on Lee for the two collective oscillation modes in which the two Opio phases are the same for Alfa Negative, the collective oscillation threshold is lowered on Lee for the configurations in which the Opio phases air opposite. So then, looking at how Alfa is related to the J. I. J matrix of the easing spin coupling Hamiltonian, it follows that we could use this simplistic to a p o. C. I am to solve the ground state problem of a fair magnetic or anti ferro magnetic ankles to easing model simply by increasing the pump power from zero and observing what phase relation occurs as the two appeals first start delays. Clearly, we can imagine generalizing this story toe larger, and however the story doesn't stay is clean and simple for all larger problem instances. And to find a more complicated example, we only need to go to n equals four for some choices of J J for n equals, for the story remains simple. Like the n equals two case. The figure on the upper left of this slide shows the energy of various critical points for a non frustrated and equals, for instance, in which the first bifurcated critical point that is the one that I forget to the lowest pump value a. Uh, this first bifurcated critical point flows as symptomatically into the lowest energy easing solution and the figure on the upper right. However, the first bifurcated critical point flows to a very good but sub optimal minimum at large pump power. The global minimum is actually given by a distinct critical critical point that first appears at a higher pump power and is not automatically connected to the origin. The basic C am algorithm is thus not able to find this global minimum. Such non ideal behaviors needs to become more confident. Larger end for the n equals 20 instance, showing the lower plots where the lower right plot is just a zoom into a region of the lower left lot. It can be seen that the global minimum corresponds to a critical point that first appears out of pump parameter, a around 0.16 at some distance from the idiomatic trajectory of the origin. That's curious to note that in both of these small and examples, however, the critical point corresponding to the global minimum appears relatively close to the idiomatic projector of the origin as compared to the most of the other local minima that appear. We're currently working to characterize the face portrait topology between the global minimum in the antibiotic trajectory of the origin, taking clues as to how the basic C am algorithm could be generalized to search for non idiomatic trajectories that jump to the global minimum during the pump ramp. Of course, n equals 20 is still too small to be of interest for practical optimization applications. But the advantage of beginning with the study of small instances is that we're able reliably to determine their global minima and to see how they relate to the 80 about trajectory of the origin in the basic C am algorithm. In the smaller and limit, we can also analyze fully quantum mechanical models of Syrian dynamics. But that's a topic for future talks. Um, existing large scale prototypes are pushing into the range of in equals 10 to the 4 10 to 5 to six. So our ultimate objective in theoretical analysis really has to be to try to say something about CIA and dynamics and regime of much larger in our initial approach to characterizing CIA and behavior in the large in regime relies on the use of random matrix theory, and this connects to prior research on spin classes, SK models and the tap equations etcetera. At present, we're focusing on statistical characterization of the CIA ingredient descent landscape, including the evolution of critical points in their Eigen value spectra. As the pump power is gradually increased. We're investigating, for example, whether there could be some way to exploit differences in the relative stability of the global minimum versus other local minima. We're also working to understand the deleterious or potentially beneficial effects of non ideologies, such as a symmetry in the implemented these and couplings. Looking one step ahead, we plan to move next in the direction of considering more realistic classes of problem instances such as quadratic, binary optimization with constraints. Eso In closing, I should acknowledge people who did the hard work on these things that I've shown eso. My group, including graduate students Ed winning, Daniel Wennberg, Tatsuya Nagamoto and Atsushi Yamamura, have been working in close collaboration with Syria Ganguly, Marty Fair and Amir Safarini Nini, all of us within the Department of Applied Physics at Stanford University. On also in collaboration with the Oshima Moto over at NTT 55 research labs, Onda should acknowledge funding support from the NSF by the Coherent Easing Machines Expedition in computing, also from NTT five research labs, Army Research Office and Exxon Mobil. Uh, that's it. Thanks very much. >>Mhm e >>t research and the Oshie for putting together this program and also the opportunity to speak here. My name is Al Gore ism or Andy and I'm from Caltech, and today I'm going to tell you about the work that we have been doing on networks off optical parametric oscillators and how we have been using them for icing machines and how we're pushing them toward Cornum photonics to acknowledge my team at Caltech, which is now eight graduate students and five researcher and postdocs as well as collaborators from all over the world, including entity research and also the funding from different places, including entity. So this talk is primarily about networks of resonate er's, and these networks are everywhere from nature. For instance, the brain, which is a network of oscillators all the way to optics and photonics and some of the biggest examples or metal materials, which is an array of small resonate er's. And we're recently the field of technological photonics, which is trying thio implement a lot of the technological behaviors of models in the condensed matter, physics in photonics and if you want to extend it even further, some of the implementations off quantum computing are technically networks of quantum oscillators. So we started thinking about these things in the context of icing machines, which is based on the icing problem, which is based on the icing model, which is the simple summation over the spins and spins can be their upward down and the couplings is given by the JJ. And the icing problem is, if you know J I J. What is the spin configuration that gives you the ground state? And this problem is shown to be an MP high problem. So it's computational e important because it's a representative of the MP problems on NPR. Problems are important because first, their heart and standard computers if you use a brute force algorithm and they're everywhere on the application side. That's why there is this demand for making a machine that can target these problems, and hopefully it can provide some meaningful computational benefit compared to the standard digital computers. So I've been building these icing machines based on this building block, which is a degenerate optical parametric. Oscillator on what it is is resonator with non linearity in it, and we pump these resonate er's and we generate the signal at half the frequency of the pump. One vote on a pump splits into two identical photons of signal, and they have some very interesting phase of frequency locking behaviors. And if you look at the phase locking behavior, you realize that you can actually have two possible phase states as the escalation result of these Opio which are off by pie, and that's one of the important characteristics of them. So I want to emphasize a little more on that and I have this mechanical analogy which are basically two simple pendulum. But there are parametric oscillators because I'm going to modulate the parameter of them in this video, which is the length of the string on by that modulation, which is that will make a pump. I'm gonna make a muscular. That'll make a signal which is half the frequency of the pump. And I have two of them to show you that they can acquire these face states so they're still facing frequency lock to the pump. But it can also lead in either the zero pie face states on. The idea is to use this binary phase to represent the binary icing spin. So each opio is going to represent spin, which can be either is your pie or up or down. And to implement the network of these resonate er's, we use the time off blood scheme, and the idea is that we put impulses in the cavity. These pulses air separated by the repetition period that you put in or t r. And you can think about these pulses in one resonator, xaz and temporarily separated synthetic resonate Er's if you want a couple of these resonator is to each other, and now you can introduce these delays, each of which is a multiple of TR. If you look at the shortest delay it couples resonator wanted to 2 to 3 and so on. If you look at the second delay, which is two times a rotation period, the couple's 123 and so on. And if you have and minus one delay lines, then you can have any potential couplings among these synthetic resonate er's. And if I can introduce these modulators in those delay lines so that I can strength, I can control the strength and the phase of these couplings at the right time. Then I can have a program will all toe all connected network in this time off like scheme, and the whole physical size of the system scales linearly with the number of pulses. So the idea of opium based icing machine is didn't having these o pos, each of them can be either zero pie and I can arbitrarily connect them to each other. And then I start with programming this machine to a given icing problem by just setting the couplings and setting the controllers in each of those delight lines. So now I have a network which represents an icing problem. Then the icing problem maps to finding the face state that satisfy maximum number of coupling constraints. And the way it happens is that the icing Hamiltonian maps to the linear loss of the network. And if I start adding gain by just putting pump into the network, then the OPI ohs are expected to oscillate in the lowest, lowest lost state. And, uh and we have been doing these in the past, uh, six or seven years and I'm just going to quickly show you the transition, especially what happened in the first implementation, which was using a free space optical system and then the guided wave implementation in 2016 and the measurement feedback idea which led to increasing the size and doing actual computation with these machines. So I just want to make this distinction here that, um, the first implementation was an all optical interaction. We also had an unequal 16 implementation. And then we transition to this measurement feedback idea, which I'll tell you quickly what it iss on. There's still a lot of ongoing work, especially on the entity side, to make larger machines using the measurement feedback. But I'm gonna mostly focused on the all optical networks and how we're using all optical networks to go beyond simulation of icing Hamiltonian both in the linear and non linear side and also how we're working on miniaturization of these Opio networks. So the first experiment, which was the four opium machine, it was a free space implementation and this is the actual picture off the machine and we implemented a small and it calls for Mexico problem on the machine. So one problem for one experiment and we ran the machine 1000 times, we looked at the state and we always saw it oscillate in one of these, um, ground states of the icing laboratoria. So then the measurement feedback idea was to replace those couplings and the controller with the simulator. So we basically simulated all those coherent interactions on on FB g. A. And we replicated the coherent pulse with respect to all those measurements. And then we injected it back into the cavity and on the near to you still remain. So it still is a non. They're dynamical system, but the linear side is all simulated. So there are lots of questions about if this system is preserving important information or not, or if it's gonna behave better. Computational wars. And that's still ah, lot of ongoing studies. But nevertheless, the reason that this implementation was very interesting is that you don't need the end minus one delight lines so you can just use one. Then you can implement a large machine, and then you can run several thousands of problems in the machine, and then you can compare the performance from the computational perspective Looks so I'm gonna split this idea of opium based icing machine into two parts. One is the linear part, which is if you take out the non linearity out of the resonator and just think about the connections. You can think about this as a simple matrix multiplication scheme. And that's basically what gives you the icing Hambletonian modeling. So the optical laws of this network corresponds to the icing Hamiltonian. And if I just want to show you the example of the n equals for experiment on all those face states and the history Graham that we saw, you can actually calculate the laws of each of those states because all those interferences in the beam splitters and the delay lines are going to give you a different losses. And then you will see that the ground states corresponds to the lowest laws of the actual optical network. If you add the non linearity, the simple way of thinking about what the non linearity does is that it provides to gain, and then you start bringing up the gain so that it hits the loss. Then you go through the game saturation or the threshold which is going to give you this phase bifurcation. So you go either to zero the pie face state. And the expectation is that Theis, the network oscillates in the lowest possible state, the lowest possible loss state. There are some challenges associated with this intensity Durban face transition, which I'm going to briefly talk about. I'm also going to tell you about other types of non aerodynamics that we're looking at on the non air side of these networks. So if you just think about the linear network, we're actually interested in looking at some technological behaviors in these networks. And the difference between looking at the technological behaviors and the icing uh, machine is that now, First of all, we're looking at the type of Hamilton Ian's that are a little different than the icing Hamilton. And one of the biggest difference is is that most of these technological Hamilton Ian's that require breaking the time reversal symmetry, meaning that you go from one spin to in the one side to another side and you get one phase. And if you go back where you get a different phase, and the other thing is that we're not just interested in finding the ground state, we're actually now interesting and looking at all sorts of states and looking at the dynamics and the behaviors of all these states in the network. So we started with the simplest implementation, of course, which is a one d chain of thes resonate, er's, which corresponds to a so called ssh model. In the technological work, we get the similar energy to los mapping and now we can actually look at the band structure on. This is an actual measurement that we get with this associate model and you see how it reasonably how How? Well, it actually follows the prediction and the theory. One of the interesting things about the time multiplexing implementation is that now you have the flexibility of changing the network as you are running the machine. And that's something unique about this time multiplex implementation so that we can actually look at the dynamics. And one example that we have looked at is we can actually go through the transition off going from top A logical to the to the standard nontrivial. I'm sorry to the trivial behavior of the network. You can then look at the edge states and you can also see the trivial and states and the technological at states actually showing up in this network. We have just recently implement on a two D, uh, network with Harper Hofstadter model and when you don't have the results here. But we're one of the other important characteristic of time multiplexing is that you can go to higher and higher dimensions and keeping that flexibility and dynamics, and we can also think about adding non linearity both in a classical and quantum regimes, which is going to give us a lot of exotic, no classical and quantum, non innate behaviors in these networks. Yeah, So I told you about the linear side. Mostly let me just switch gears and talk about the nonlinear side of the network. And the biggest thing that I talked about so far in the icing machine is this face transition that threshold. So the low threshold we have squeezed state in these. Oh, pios, if you increase the pump, we go through this intensity driven phase transition and then we got the face stays above threshold. And this is basically the mechanism off the computation in these O pos, which is through this phase transition below to above threshold. So one of the characteristics of this phase transition is that below threshold, you expect to see quantum states above threshold. You expect to see more classical states or coherent states, and that's basically corresponding to the intensity off the driving pump. So it's really hard to imagine that it can go above threshold. Or you can have this friends transition happen in the all in the quantum regime. And there are also some challenges associated with the intensity homogeneity off the network, which, for example, is if one opioid starts oscillating and then its intensity goes really high. Then it's going to ruin this collective decision making off the network because of the intensity driven face transition nature. So So the question is, can we look at other phase transitions? Can we utilize them for both computing? And also can we bring them to the quantum regime on? I'm going to specifically talk about the face transition in the spectral domain, which is the transition from the so called degenerate regime, which is what I mostly talked about to the non degenerate regime, which happens by just tuning the phase of the cavity. And what is interesting is that this phase transition corresponds to a distinct phase noise behavior. So in the degenerate regime, which we call it the order state, you're gonna have the phase being locked to the phase of the pump. As I talked about non degenerate regime. However, the phase is the phase is mostly dominated by the quantum diffusion. Off the off the phase, which is limited by the so called shallow towns limit, and you can see that transition from the general to non degenerate, which also has distinct symmetry differences. And this transition corresponds to a symmetry breaking in the non degenerate case. The signal can acquire any of those phases on the circle, so it has a you one symmetry. Okay, and if you go to the degenerate case, then that symmetry is broken and you only have zero pie face days I will look at. So now the question is can utilize this phase transition, which is a face driven phase transition, and can we use it for similar computational scheme? So that's one of the questions that were also thinking about. And it's not just this face transition is not just important for computing. It's also interesting from the sensing potentials and this face transition, you can easily bring it below threshold and just operated in the quantum regime. Either Gaussian or non Gaussian. If you make a network of Opio is now, we can see all sorts off more complicated and more interesting phase transitions in the spectral domain. One of them is the first order phase transition, which you get by just coupling to Opio, and that's a very abrupt face transition and compared to the to the single Opio phase transition. And if you do the couplings right, you can actually get a lot of non her mission dynamics and exceptional points, which are actually very interesting to explore both in the classical and quantum regime. And I should also mention that you can think about the cup links to be also nonlinear couplings. And that's another behavior that you can see, especially in the nonlinear in the non degenerate regime. So with that, I basically told you about these Opio networks, how we can think about the linear scheme and the linear behaviors and how we can think about the rich, nonlinear dynamics and non linear behaviors both in the classical and quantum regime. I want to switch gear and tell you a little bit about the miniaturization of these Opio networks. And of course, the motivation is if you look at the electron ICS and what we had 60 or 70 years ago with vacuum tube and how we transition from relatively small scale computers in the order of thousands of nonlinear elements to billions of non elements where we are now with the optics is probably very similar to 70 years ago, which is a table talk implementation. And the question is, how can we utilize nano photonics? I'm gonna just briefly show you the two directions on that which we're working on. One is based on lithium Diabate, and the other is based on even a smaller resonate er's could you? So the work on Nana Photonic lithium naive. It was started in collaboration with Harvard Marko Loncar, and also might affair at Stanford. And, uh, we could show that you can do the periodic polling in the phenomenon of it and get all sorts of very highly nonlinear processes happening in this net. Photonic periodically polls if, um Diabate. And now we're working on building. Opio was based on that kind of photonic the film Diabate. And these air some some examples of the devices that we have been building in the past few months, which I'm not gonna tell you more about. But the O. P. O. S. And the Opio Networks are in the works. And that's not the only way of making large networks. Um, but also I want to point out that The reason that these Nana photonic goblins are actually exciting is not just because you can make a large networks and it can make him compact in a in a small footprint. They also provide some opportunities in terms of the operation regime. On one of them is about making cat states and Opio, which is, can we have the quantum superposition of the zero pie states that I talked about and the Net a photonic within? I've It provides some opportunities to actually get closer to that regime because of the spatial temporal confinement that you can get in these wave guides. So we're doing some theory on that. We're confident that the type of non linearity two losses that it can get with these platforms are actually much higher than what you can get with other platform their existing platforms and to go even smaller. We have been asking the question off. What is the smallest possible Opio that you can make? Then you can think about really wavelength scale type, resonate er's and adding the chi to non linearity and see how and when you can get the Opio to operate. And recently, in collaboration with us see, we have been actually USC and Creole. We have demonstrated that you can use nano lasers and get some spin Hamilton and implementations on those networks. So if you can build the a P. O s, we know that there is a path for implementing Opio Networks on on such a nano scale. So we have looked at these calculations and we try to estimate the threshold of a pos. Let's say for me resonator and it turns out that it can actually be even lower than the type of bulk Pip Llano Pos that we have been building in the past 50 years or so. So we're working on the experiments and we're hoping that we can actually make even larger and larger scale Opio networks. So let me summarize the talk I told you about the opium networks and our work that has been going on on icing machines and the measurement feedback. And I told you about the ongoing work on the all optical implementations both on the linear side and also on the nonlinear behaviors. And I also told you a little bit about the efforts on miniaturization and going to the to the Nano scale. So with that, I would like Thio >>three from the University of Tokyo. Before I thought that would like to thank you showing all the stuff of entity for the invitation and the organization of this online meeting and also would like to say that it has been very exciting to see the growth of this new film lab. And I'm happy to share with you today of some of the recent works that have been done either by me or by character of Hong Kong. Honest Group indicates the title of my talk is a neuro more fic in silica simulator for the communities in machine. And here is the outline I would like to make the case that the simulation in digital Tektronix of the CME can be useful for the better understanding or improving its function principles by new job introducing some ideas from neural networks. This is what I will discuss in the first part and then it will show some proof of concept of the game and performance that can be obtained using dissimulation in the second part and the protection of the performance that can be achieved using a very large chaos simulator in the third part and finally talk about future plans. So first, let me start by comparing recently proposed izing machines using this table there is elected from recent natural tronics paper from the village Park hard people, and this comparison shows that there's always a trade off between energy efficiency, speed and scalability that depends on the physical implementation. So in red, here are the limitation of each of the servers hardware on, interestingly, the F p G, a based systems such as a producer, digital, another uh Toshiba beautification machine or a recently proposed restricted Bozeman machine, FPD A by a group in Berkeley. They offer a good compromise between speed and scalability. And this is why, despite the unique advantage that some of these older hardware have trust as the currency proposition in Fox, CBS or the energy efficiency off memory Sisters uh P. J. O are still an attractive platform for building large organizing machines in the near future. The reason for the good performance of Refugee A is not so much that they operate at the high frequency. No, there are particular in use, efficient, but rather that the physical wiring off its elements can be reconfigured in a way that limits the funding human bottleneck, larger, funny and phenols and the long propagation video information within the system. In this respect, the LPGA is They are interesting from the perspective off the physics off complex systems, but then the physics of the actions on the photos. So to put the performance of these various hardware and perspective, we can look at the competition of bringing the brain the brain complete, using billions of neurons using only 20 watts of power and operates. It's a very theoretically slow, if we can see and so this impressive characteristic, they motivate us to try to investigate. What kind of new inspired principles be useful for designing better izing machines? The idea of this research project in the future collaboration it's to temporary alleviates the limitations that are intrinsic to the realization of an optical cortex in machine shown in the top panel here. By designing a large care simulator in silicone in the bottom here that can be used for digesting the better organization principles of the CIA and this talk, I will talk about three neuro inspired principles that are the symmetry of connections, neural dynamics orphan chaotic because of symmetry, is interconnectivity the infrastructure? No. Next talks are not composed of the reputation of always the same types of non environments of the neurons, but there is a local structure that is repeated. So here's the schematic of the micro column in the cortex. And lastly, the Iraqi co organization of connectivity connectivity is organizing a tree structure in the brain. So here you see a representation of the Iraqi and organization of the monkey cerebral cortex. So how can these principles we used to improve the performance of the icing machines? And it's in sequence stimulation. So, first about the two of principles of the estimate Trian Rico structure. We know that the classical approximation of the car testing machine, which is the ground toe, the rate based on your networks. So in the case of the icing machines, uh, the okay, Scott approximation can be obtained using the trump active in your position, for example, so the times of both of the system they are, they can be described by the following ordinary differential equations on in which, in case of see, I am the X, I represent the in phase component of one GOP Oh, Theo f represents the monitor optical parts, the district optical Parametric amplification and some of the good I JoJo extra represent the coupling, which is done in the case of the measure of feedback coupling cm using oh, more than detection and refugee A and then injection off the cooking time and eso this dynamics in both cases of CNN in your networks, they can be written as the grand set of a potential function V, and this written here, and this potential functionally includes the rising Maccagnan. So this is why it's natural to use this type of, uh, dynamics to solve the icing problem in which the Omega I J or the eyes in coping and the H is the extension of the icing and attorney in India and expect so. Not that this potential function can only be defined if the Omega I j. R. A. Symmetric. So the well known problem of this approach is that this potential function V that we obtain is very non convicts at low temperature, and also one strategy is to gradually deformed this landscape, using so many in process. But there is no theorem. Unfortunately, that granted conventions to the global minimum of There's even Tony and using this approach. And so this is why we propose, uh, to introduce a macro structures of the system where one analog spin or one D O. P. O is replaced by a pair off one another spin and one error, according viable. And the addition of this chemical structure introduces a symmetry in the system, which in terms induces chaotic dynamics, a chaotic search rather than a learning process for searching for the ground state of the icing. Every 20 within this massacre structure the role of the er variable eyes to control the amplitude off the analog spins toe force. The amplitude of the expense toe become equal to certain target amplitude a uh and, uh, and this is done by modulating the strength off the icing complaints or see the the error variable E I multiply the icing complaint here in the dynamics off air d o p. O. On then the dynamics. The whole dynamics described by this coupled equations because the e I do not necessarily take away the same value for the different. I thesis introduces a symmetry in the system, which in turn creates security dynamics, which I'm sure here for solving certain current size off, um, escape problem, Uh, in which the X I are shown here and the i r from here and the value of the icing energy showing the bottom plots. You see this Celtics search that visit various local minima of the as Newtonian and eventually finds the global minimum? Um, it can be shown that this modulation off the target opportunity can be used to destabilize all the local minima off the icing evertonians so that we're gonna do not get stuck in any of them. On more over the other types of attractors I can eventually appear, such as limits I contractors, Okot contractors. They can also be destabilized using the motivation of the target and Batuta. And so we have proposed in the past two different moderation of the target amateur. The first one is a modulation that ensure the uh 100 reproduction rate of the system to become positive on this forbids the creation off any nontrivial tractors. And but in this work, I will talk about another moderation or arrested moderation which is given here. That works, uh, as well as this first uh, moderation, but is easy to be implemented on refugee. So this couple of the question that represent becoming the stimulation of the cortex in machine with some error correction they can be implemented especially efficiently on an F B. G. And here I show the time that it takes to simulate three system and also in red. You see, at the time that it takes to simulate the X I term the EI term, the dot product and the rising Hamiltonian for a system with 500 spins and Iraq Spain's equivalent to 500 g. O. P. S. So >>in >>f b d a. The nonlinear dynamics which, according to the digital optical Parametric amplification that the Opa off the CME can be computed in only 13 clock cycles at 300 yards. So which corresponds to about 0.1 microseconds. And this is Toby, uh, compared to what can be achieved in the measurements back O C. M. In which, if we want to get 500 timer chip Xia Pios with the one she got repetition rate through the obstacle nine narrative. Uh, then way would require 0.5 microseconds toe do this so the submission in F B J can be at least as fast as ah one g repression. Uh, replicate pulsed laser CIA Um, then the DOT product that appears in this differential equation can be completed in 43 clock cycles. That's to say, one microseconds at 15 years. So I pieced for pouring sizes that are larger than 500 speeds. The dot product becomes clearly the bottleneck, and this can be seen by looking at the the skating off the time the numbers of clock cycles a text to compute either the non in your optical parts or the dog products, respect to the problem size. And And if we had infinite amount of resources and PGA to simulate the dynamics, then the non illogical post can could be done in the old one. On the mattress Vector product could be done in the low carrot off, located off scales as a look at it off and and while the guide off end. Because computing the dot product involves assuming all the terms in the product, which is done by a nephew, GE by another tree, which heights scarce logarithmic any with the size of the system. But This is in the case if we had an infinite amount of resources on the LPGA food, but for dealing for larger problems off more than 100 spins. Usually we need to decompose the metrics into ah, smaller blocks with the block side that are not you here. And then the scaling becomes funny, non inner parts linear in the end, over you and for the products in the end of EU square eso typically for low NF pdf cheap PGA you the block size off this matrix is typically about 100. So clearly way want to make you as large as possible in order to maintain this scanning in a log event for the numbers of clock cycles needed to compute the product rather than this and square that occurs if we decompose the metrics into smaller blocks. But the difficulty in, uh, having this larger blocks eyes that having another tree very large Haider tree introduces a large finding and finance and long distance start a path within the refugee. So the solution to get higher performance for a simulator of the contest in machine eyes to get rid of this bottleneck for the dot product by increasing the size of this at the tree. And this can be done by organizing your critique the electrical components within the LPGA in order which is shown here in this, uh, right panel here in order to minimize the finding finance of the system and to minimize the long distance that a path in the in the fpt So I'm not going to the details of how this is implemented LPGA. But just to give you a idea off why the Iraqi Yahiko organization off the system becomes the extremely important toe get good performance for similar organizing machine. So instead of instead of getting into the details of the mpg implementation, I would like to give some few benchmark results off this simulator, uh, off the that that was used as a proof of concept for this idea which is can be found in this archive paper here and here. I should results for solving escape problems. Free connected person, randomly person minus one spring last problems and we sure, as we use as a metric the numbers of the mattress Victor products since it's the bottleneck of the computation, uh, to get the optimal solution of this escape problem with the Nina successful BT against the problem size here and and in red here, this propose FDJ implementation and in ah blue is the numbers of retrospective product that are necessary for the C. I am without error correction to solve this escape programs and in green here for noisy means in an evening which is, uh, behavior with similar to the Cartesian mission. Uh, and so clearly you see that the scaring off the numbers of matrix vector product necessary to solve this problem scales with a better exponents than this other approaches. So So So that's interesting feature of the system and next we can see what is the real time to solution to solve this SK instances eso in the last six years, the time institution in seconds to find a grand state of risk. Instances remain answers probability for different state of the art hardware. So in red is the F B g. A presentation proposing this paper and then the other curve represent Ah, brick a local search in in orange and silver lining in purple, for example. And so you see that the scaring off this purpose simulator is is rather good, and that for larger plant sizes we can get orders of magnitude faster than the state of the art approaches. Moreover, the relatively good scanning off the time to search in respect to problem size uh, they indicate that the FPD implementation would be faster than risk. Other recently proposed izing machine, such as the hope you know, natural complimented on memories distance that is very fast for small problem size in blue here, which is very fast for small problem size. But which scanning is not good on the same thing for the restricted Bosman machine. Implementing a PGA proposed by some group in Broken Recently Again, which is very fast for small parliament sizes but which canning is bad so that a dis worse than the proposed approach so that we can expect that for programs size is larger than 1000 spins. The proposed, of course, would be the faster one. Let me jump toe this other slide and another confirmation that the scheme scales well that you can find the maximum cut values off benchmark sets. The G sets better candidates that have been previously found by any other algorithms, so they are the best known could values to best of our knowledge. And, um or so which is shown in this paper table here in particular, the instances, uh, 14 and 15 of this G set can be We can find better converse than previously known, and we can find this can vary is 100 times faster than the state of the art algorithm and CP to do this which is a very common Kasich. It s not that getting this a good result on the G sets, they do not require ah, particular hard tuning of the parameters. So the tuning issuing here is very simple. It it just depends on the degree off connectivity within each graph. And so this good results on the set indicate that the proposed approach would be a good not only at solving escape problems in this problems, but all the types off graph sizing problems on Mexican province in communities. So given that the performance off the design depends on the height of this other tree, we can try to maximize the height of this other tree on a large F p g a onda and carefully routing the components within the P G A and and we can draw some projections of what type of performance we can achieve in the near future based on the, uh, implementation that we are currently working. So here you see projection for the time to solution way, then next property for solving this escape programs respect to the prime assize. And here, compared to different with such publicizing machines, particularly the digital. And, you know, 42 is shown in the green here, the green line without that's and, uh and we should two different, uh, hypothesis for this productions either that the time to solution scales as exponential off n or that the time of social skills as expression of square root off. So it seems, according to the data, that time solution scares more as an expression of square root of and also we can be sure on this and this production show that we probably can solve prime escape problem of science 2000 spins, uh, to find the rial ground state of this problem with 99 success ability in about 10 seconds, which is much faster than all the other proposed approaches. So one of the future plans for this current is in machine simulator. So the first thing is that we would like to make dissimulation closer to the rial, uh, GOP oh, optical system in particular for a first step to get closer to the system of a measurement back. See, I am. And to do this what is, uh, simulate Herbal on the p a is this quantum, uh, condoms Goshen model that is proposed described in this paper and proposed by people in the in the Entity group. And so the idea of this model is that instead of having the very simple or these and have shown previously, it includes paired all these that take into account on me the mean off the awesome leverage off the, uh, European face component, but also their violence s so that we can take into account more quantum effects off the g o p. O, such as the squeezing. And then we plan toe, make the simulator open access for the members to run their instances on the system. There will be a first version in September that will be just based on the simple common line access for the simulator and in which will have just a classic or approximation of the system. We don't know Sturm, binary weights and museum in term, but then will propose a second version that would extend the current arising machine to Iraq off F p g. A, in which we will add the more refined models truncated, ignoring the bottom Goshen model they just talked about on the support in which he valued waits for the rising problems and support the cement. So we will announce later when this is available and and far right is working >>hard comes from Universal down today in physics department, and I'd like to thank the organizers for their kind invitation to participate in this very interesting and promising workshop. Also like to say that I look forward to collaborations with with a file lab and Yoshi and collaborators on the topics of this world. So today I'll briefly talk about our attempt to understand the fundamental limits off another continues time computing, at least from the point off you off bullion satisfy ability, problem solving, using ordinary differential equations. But I think the issues that we raise, um, during this occasion actually apply to other other approaches on a log approaches as well and into other problems as well. I think everyone here knows what Dorien satisfy ability. Problems are, um, you have boolean variables. You have em clauses. Each of disjunction of collaterals literally is a variable, or it's, uh, negation. And the goal is to find an assignment to the variable, such that order clauses are true. This is a decision type problem from the MP class, which means you can checking polynomial time for satisfy ability off any assignment. And the three set is empty, complete with K three a larger, which means an efficient trees. That's over, uh, implies an efficient source for all the problems in the empty class, because all the problems in the empty class can be reduced in Polian on real time to reset. As a matter of fact, you can reduce the NP complete problems into each other. You can go from three set to set backing or two maximum dependent set, which is a set packing in graph theoretic notions or terms toe the icing graphs. A problem decision version. This is useful, and you're comparing different approaches, working on different kinds of problems when not all the closest can be satisfied. You're looking at the accusation version offset, uh called Max Set. And the goal here is to find assignment that satisfies the maximum number of clauses. And this is from the NPR class. In terms of applications. If we had inefficient sets over or np complete problems over, it was literally, positively influenced. Thousands off problems and applications in industry and and science. I'm not going to read this, but this this, of course, gives a strong motivation toe work on this kind of problems. Now our approach to set solving involves embedding the problem in a continuous space, and you use all the east to do that. So instead of working zeros and ones, we work with minus one across once, and we allow the corresponding variables toe change continuously between the two bounds. We formulate the problem with the help of a close metrics. If if a if a close, uh, does not contain a variable or its negation. The corresponding matrix element is zero. If it contains the variable in positive, for which one contains the variable in a gated for Mitt's negative one, and then we use this to formulate this products caused quote, close violation functions one for every clause, Uh, which really, continuously between zero and one. And they're zero if and only if the clause itself is true. Uh, then we form the define in order to define a dynamic such dynamics in this and dimensional hyper cube where the search happens and if they exist, solutions. They're sitting in some of the corners of this hyper cube. So we define this, uh, energy potential or landscape function shown here in a way that this is zero if and only if all the clauses all the kmc zero or the clauses off satisfied keeping these auxiliary variables a EMS always positive. And therefore, what you do here is a dynamics that is a essentially ingredient descend on this potential energy landscape. If you were to keep all the M's constant that it would get stuck in some local minimum. However, what we do here is we couple it with the dynamics we cooperated the clothes violation functions as shown here. And if he didn't have this am here just just the chaos. For example, you have essentially what case you have positive feedback. You have increasing variable. Uh, but in that case, you still get stuck would still behave will still find. So she is better than the constant version but still would get stuck only when you put here this a m which makes the dynamics in in this variable exponential like uh, only then it keeps searching until he finds a solution on deer is a reason for that. I'm not going toe talk about here, but essentially boils down toe performing a Grady and descend on a globally time barren landscape. And this is what works. Now I'm gonna talk about good or bad and maybe the ugly. Uh, this is, uh, this is What's good is that it's a hyperbolic dynamical system, which means that if you take any domain in the search space that doesn't have a solution in it or any socially than the number of trajectories in it decays exponentially quickly. And the decay rate is a characteristic in variant characteristic off the dynamics itself. Dynamical systems called the escape right the inverse off that is the time scale in which you find solutions by this by this dynamical system, and you can see here some song trajectories that are Kelty because it's it's no linear, but it's transient, chaotic. Give their sources, of course, because eventually knowledge to the solution. Now, in terms of performance here, what you show for a bunch off, um, constraint densities defined by M overran the ratio between closes toe variables for random, said Problems is random. Chris had problems, and they as its function off n And we look at money toward the wartime, the wall clock time and it behaves quite value behaves Azat party nominally until you actually he to reach the set on set transition where the hardest problems are found. But what's more interesting is if you monitor the continuous time t the performance in terms off the A narrow, continuous Time t because that seems to be a polynomial. And the way we show that is, we consider, uh, random case that random three set for a fixed constraint density Onda. We hear what you show here. Is that the right of the trash hold that it's really hard and, uh, the money through the fraction of problems that we have not been able to solve it. We select thousands of problems at that constraint ratio and resolve them without algorithm, and we monitor the fractional problems that have not yet been solved by continuous 90. And this, as you see these decays exponentially different. Educate rates for different system sizes, and in this spot shows that is dedicated behaves polynomial, or actually as a power law. So if you combine these two, you find that the time needed to solve all problems except maybe appear traction off them scales foreign or merely with the problem size. So you have paranormal, continuous time complexity. And this is also true for other types of very hard constraints and sexual problems such as exact cover, because you can always transform them into three set as we discussed before, Ramsey coloring and and on these problems, even algorithms like survey propagation will will fail. But this doesn't mean that P equals NP because what you have first of all, if you were toe implement these equations in a device whose behavior is described by these, uh, the keys. Then, of course, T the continue style variable becomes a physical work off. Time on that will be polynomial is scaling, but you have another other variables. Oxidative variables, which structured in an exponential manner. So if they represent currents or voltages in your realization and it would be an exponential cost Al Qaeda. But this is some kind of trade between time and energy, while I know how toe generate energy or I don't know how to generate time. But I know how to generate energy so it could use for it. But there's other issues as well, especially if you're trying toe do this son and digital machine but also happens. Problems happen appear. Other problems appear on in physical devices as well as we discuss later. So if you implement this in GPU, you can. Then you can get in order off to magnitude. Speed up. And you can also modify this to solve Max sad problems. Uh, quite efficiently. You are competitive with the best heuristic solvers. This is a weather problems. In 2016 Max set competition eso so this this is this is definitely this seems like a good approach, but there's off course interesting limitations, I would say interesting, because it kind of makes you think about what it means and how you can exploit this thes observations in understanding better on a low continues time complexity. If you monitored the discrete number the number of discrete steps. Don't buy the room, Dakota integrator. When you solve this on a digital machine, you're using some kind of integrator. Um and you're using the same approach. But now you measure the number off problems you haven't sold by given number of this kid, uh, steps taken by the integrator. You find out you have exponential, discrete time, complexity and, of course, thistles. A problem. And if you look closely, what happens even though the analog mathematical trajectory, that's the record here. If you monitor what happens in discrete time, uh, the integrator frustrates very little. So this is like, you know, third or for the disposition, but fluctuates like crazy. So it really is like the intervention frees us out. And this is because of the phenomenon of stiffness that are I'll talk a little bit a more about little bit layer eso. >>You know, it might look >>like an integration issue on digital machines that you could improve and could definitely improve. But actually issues bigger than that. It's It's deeper than that, because on a digital machine there is no time energy conversion. So the outside variables are efficiently representing a digital machine. So there's no exponential fluctuating current of wattage in your computer when you do this. Eso If it is not equal NP then the exponential time, complexity or exponential costs complexity has to hit you somewhere. And this is how um, but, you know, one would be tempted to think maybe this wouldn't be an issue in a analog device, and to some extent is true on our devices can be ordered to maintain faster, but they also suffer from their own problems because he not gonna be affect. That classes soldiers as well. So, indeed, if you look at other systems like Mirandizing machine measurement feedback, probably talk on the grass or selected networks. They're all hinge on some kind off our ability to control your variables in arbitrary, high precision and a certain networks you want toe read out across frequencies in case off CM's. You required identical and program because which is hard to keep, and they kind of fluctuate away from one another, shift away from one another. And if you control that, of course that you can control the performance. So actually one can ask if whether or not this is a universal bottleneck and it seems so aside, I will argue next. Um, we can recall a fundamental result by by showing harder in reaction Target from 1978. Who says that it's a purely computer science proof that if you are able toe, compute the addition multiplication division off riel variables with infinite precision, then you could solve any complete problems in polynomial time. It doesn't actually proposals all where he just chose mathematically that this would be the case. Now, of course, in Real warned, you have also precision. So the next question is, how does that affect the competition about problems? This is what you're after. Lots of precision means information also, or entropy production. Eso what you're really looking at the relationship between hardness and cost of computing off a problem. Uh, and according to Sean Hagar, there's this left branch which in principle could be polynomial time. But the question whether or not this is achievable that is not achievable, but something more cheerful. That's on the right hand side. There's always going to be some information loss, so mental degeneration that could keep you away from possibly from point normal time. So this is what we like to understand, and this information laws the source off. This is not just always I will argue, uh, in any physical system, but it's also off algorithm nature, so that is a questionable area or approach. But China gets results. Security theoretical. No, actual solar is proposed. So we can ask, you know, just theoretically get out off. Curiosity would in principle be such soldiers because it is not proposing a soldier with such properties. In principle, if if you want to look mathematically precisely what the solar does would have the right properties on, I argue. Yes, I don't have a mathematical proof, but I have some arguments that that would be the case. And this is the case for actually our city there solver that if you could calculate its trajectory in a loss this way, then it would be, uh, would solve epic complete problems in polynomial continuous time. Now, as a matter of fact, this a bit more difficult question, because time in all these can be re scared however you want. So what? Burns says that you actually have to measure the length of the trajectory, which is a new variant off the dynamical system or property dynamical system, not off its parameters ization. And we did that. So Suba Corral, my student did that first, improving on the stiffness off the problem off the integrations, using implicit solvers and some smart tricks such that you actually are closer to the actual trajectory and using the same approach. You know what fraction off problems you can solve? We did not give the length of the trajectory. You find that it is putting on nearly scaling the problem sites we have putting on your skin complexity. That means that our solar is both Polly length and, as it is, defined it also poorly time analog solver. But if you look at as a discreet algorithm, if you measure the discrete steps on a digital machine, it is an exponential solver. And the reason is because off all these stiffness, every integrator has tow truck it digitizing truncate the equations, and what it has to do is to keep the integration between the so called stability region for for that scheme, and you have to keep this product within a grimace of Jacoby in and the step size read in this region. If you use explicit methods. You want to stay within this region? Uh, but what happens that some off the Eigen values grow fast for Steve problems, and then you're you're forced to reduce that t so the product stays in this bonded domain, which means that now you have to you're forced to take smaller and smaller times, So you're you're freezing out the integration and what I will show you. That's the case. Now you can move to increase its soldiers, which is which is a tree. In this case, you have to make domain is actually on the outside. But what happens in this case is some of the Eigen values of the Jacobean, also, for six systems, start to move to zero. As they're moving to zero, they're going to enter this instability region, so your soul is going to try to keep it out, so it's going to increase the data T. But if you increase that to increase the truncation hours, so you get randomized, uh, in the large search space, so it's it's really not, uh, not going to work out. Now, one can sort off introduce a theory or language to discuss computational and are computational complexity, using the language from dynamical systems theory. But basically I I don't have time to go into this, but you have for heart problems. Security object the chaotic satellite Ouch! In the middle of the search space somewhere, and that dictates how the dynamics happens and variant properties off the dynamics. Of course, off that saddle is what the targets performance and many things, so a new, important measure that we find that it's also helpful in describing thesis. Another complexity is the so called called Makarov, or metric entropy and basically what this does in an intuitive A eyes, uh, to describe the rate at which the uncertainty containing the insignificant digits off a trajectory in the back, the flow towards the significant ones as you lose information because off arrows being, uh grown or are developed in tow. Larger errors in an exponential at an exponential rate because you have positively up north spawning. But this is an in variant property. It's the property of the set of all. This is not how you compute them, and it's really the interesting create off accuracy philosopher dynamical system. A zay said that you have in such a high dimensional that I'm consistent were positive and negatively upon of exponents. Aziz Many The total is the dimension of space and user dimension, the number off unstable manifold dimensions and as Saddam was stable, manifold direction. And there's an interesting and I think, important passion, equality, equality called the passion, equality that connect the information theoretic aspect the rate off information loss with the geometric rate of which trajectory separate minus kappa, which is the escape rate that I already talked about. Now one can actually prove a simple theorems like back off the envelope calculation. The idea here is that you know the rate at which the largest rated, which closely started trajectory separate from one another. So now you can say that, uh, that is fine, as long as my trajectory finds the solution before the projective separate too quickly. In that case, I can have the hope that if I start from some region off the face base, several close early started trajectories, they kind of go into the same solution orphaned and and that's that's That's this upper bound of this limit, and it is really showing that it has to be. It's an exponentially small number. What? It depends on the end dependence off the exponents right here, which combines information loss rate and the social time performance. So these, if this exponents here or that has a large independence or river linear independence, then you then you really have to start, uh, trajectories exponentially closer to one another in orderto end up in the same order. So this is sort off like the direction that you're going in tow, and this formulation is applicable toe all dynamical systems, uh, deterministic dynamical systems. And I think we can We can expand this further because, uh, there is, ah, way off getting the expression for the escaped rate in terms off n the number of variables from cycle expansions that I don't have time to talk about. What? It's kind of like a program that you can try toe pursuit, and this is it. So the conclusions I think of self explanatory I think there is a lot of future in in, uh, in an allo. Continue start computing. Um, they can be efficient by orders of magnitude and digital ones in solving empty heart problems because, first of all, many of the systems you like the phone line and bottleneck. There's parallelism involved, and and you can also have a large spectrum or continues time, time dynamical algorithms than discrete ones. And you know. But we also have to be mindful off. What are the possibility of what are the limits? And 11 open question is very important. Open question is, you know, what are these limits? Is there some kind off no go theory? And that tells you that you can never perform better than this limit or that limit? And I think that's that's the exciting part toe to derive thes thes this levian 10.

Published Date : Sep 27 2020

SUMMARY :

bifurcated critical point that is the one that I forget to the lowest pump value a. the chi to non linearity and see how and when you can get the Opio know that the classical approximation of the car testing machine, which is the ground toe, than the state of the art algorithm and CP to do this which is a very common Kasich. right the inverse off that is the time scale in which you find solutions by first of all, many of the systems you like the phone line and bottleneck.

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
Exxon MobilORGANIZATION

0.99+

AndyPERSON

0.99+

Sean HagarPERSON

0.99+

Daniel WennbergPERSON

0.99+

ChrisPERSON

0.99+

USCORGANIZATION

0.99+

CaltechORGANIZATION

0.99+

2016DATE

0.99+

100 timesQUANTITY

0.99+

BerkeleyLOCATION

0.99+

Tatsuya NagamotoPERSON

0.99+

twoQUANTITY

0.99+

1978DATE

0.99+

FoxORGANIZATION

0.99+

six systemsQUANTITY

0.99+

HarvardORGANIZATION

0.99+

Al QaedaORGANIZATION

0.99+

SeptemberDATE

0.99+

second versionQUANTITY

0.99+

CIAORGANIZATION

0.99+

IndiaLOCATION

0.99+

300 yardsQUANTITY

0.99+

University of TokyoORGANIZATION

0.99+

todayDATE

0.99+

BurnsPERSON

0.99+

Atsushi YamamuraPERSON

0.99+

0.14%QUANTITY

0.99+

48 coreQUANTITY

0.99+

0.5 microsecondsQUANTITY

0.99+

NSFORGANIZATION

0.99+

15 yearsQUANTITY

0.99+

CBSORGANIZATION

0.99+

NTTORGANIZATION

0.99+

first implementationQUANTITY

0.99+

first experimentQUANTITY

0.99+

123QUANTITY

0.99+

Army Research OfficeORGANIZATION

0.99+

firstQUANTITY

0.99+

1,904,711QUANTITY

0.99+

oneQUANTITY

0.99+

sixQUANTITY

0.99+

first versionQUANTITY

0.99+

StevePERSON

0.99+

2000 spinsQUANTITY

0.99+

five researcherQUANTITY

0.99+

CreoleORGANIZATION

0.99+

three setQUANTITY

0.99+

second partQUANTITY

0.99+

third partQUANTITY

0.99+

Department of Applied PhysicsORGANIZATION

0.99+

10QUANTITY

0.99+

eachQUANTITY

0.99+

85,900QUANTITY

0.99+

OneQUANTITY

0.99+

one problemQUANTITY

0.99+

136 CPUQUANTITY

0.99+

ToshibaORGANIZATION

0.99+

ScottPERSON

0.99+

2.4 gigahertzQUANTITY

0.99+

1000 timesQUANTITY

0.99+

two timesQUANTITY

0.99+

two partsQUANTITY

0.99+

131QUANTITY

0.99+

14,233QUANTITY

0.99+

more than 100 spinsQUANTITY

0.99+

two possible phasesQUANTITY

0.99+

13,580QUANTITY

0.99+

5QUANTITY

0.99+

4QUANTITY

0.99+

one microsecondsQUANTITY

0.99+

first stepQUANTITY

0.99+

first partQUANTITY

0.99+

500 spinsQUANTITY

0.99+

two identical photonsQUANTITY

0.99+

3QUANTITY

0.99+

70 years agoDATE

0.99+

IraqLOCATION

0.99+

one experimentQUANTITY

0.99+

zeroQUANTITY

0.99+

Amir Safarini NiniPERSON

0.99+

SaddamPERSON

0.99+

Platform for Photonic and Phononic Information Processing


 

>> Thank you for coming to this talk. My name is Amir Safavi-Naeini I'm an Assistant Professor in Applied Physics at Stanford University. And today I'm going to talk about a platform that we've been developing here that allows for quantum and classical information processing using photons and phonons or mechanical motion. So first I'd like to start off, with a picture of the people who did the work. These are graduate students and postdocs in my group. In addition, I want to say that a lot of the work especially on polling of the Lithium niobate was done in collaboration with Martin Fejer's group and in particular Dr.Langrock and Jata Mishra and Marc Jankowski Now our goal is to realize a platform, for quantum coherent information processing, that enables functionality which currently does not exist in other platforms that are available. So in particular we want to have, a very low loss non-linearity that is strong and can be dispersion engineered, to be made broadband. We'd like to make circuits that are programmable and reconfigurable, and that necessitates having efficient modulation and switching. And we'd also really like to have a platform that can leverage some of the advances with superconducting circuits to enable sort of large scale programmable dynamics between many different oscillators on a chip. So, in the next few years what we're really hoping to demonstrate are few photon, optical nonlinear effects by pushing the strength of these non-linearities and reducing the amount of loss. And we also want to demonstrate these coupled, sort of qubit and many oscillators systems. Now the Material system, that we think will enable a lot of these advances is based on lithium niobate, so lithium niobate is a fair electric crystal. It's used very widely in optical components and in acousto optics and then surface acoustic wave devices. It's a fair electric crystal, that has sort of a built-in polarization. And that enables, a lot of effects, which are very useful including the piezoelectric effect, electro- optic effects. And it has a very large K2 optical non-linearity. So it allows for three wave mixing. It also has some effects that are not so great for example, pyroelectricity but because it's very, established material system there's a lot of tricks on how to deal with some of the less attractive parts of it of this material. Now most, Surface Acoustic Wave, or optical devices that you would find are based on kind of bulk lithium niobate crystals that either use surface acoustic waves that propagate on a surface or, you know, bulk waves propagating through a whole crystal, or have a very weak weakly guided low index contrast waveguide that's patterned in the lithium niobate. This was the case until just a little over a decade ago. And this work from ETH Zurich came showing that thin-film lithium niobate can be, bonded and patterned. And Photonic circuits very similar to assigning circuits made from three fives or Silicon can be implemented in this material system. And this really led to a lot of different efforts from different labs. I would say the major breakthrough came, just a few years ago from Marko Loncar, where they demonstrate that high quality factors are possible to realize in this platform. And so they showed resonators with quality factors in the tens of billions corresponding to, line widths of tens of megahertz or losses of, just a few, DB per meter. And so that really changed the picture and you know a little bit after that in collaboration with Martin Fejer's group at Stanford they were able to demonstrate polling and so very large this version engineered nonlinear effects and these types of waveguides. And, and so that showed that, sort of very new types of circuits can be possible on this platform Now our approach is very similar. So we have a thin film of lithium niobate and this time it's on Sapphire instead of oxide or some polymer. and sometimes we put oxide on top. Some Silicon oxide on top, and we can also put electrodes these electrodes can be made out of a superconductor like niobium or aluminum or they can be gold depending on what we're trying to do. The sort of important thing here is that the large index contrast means that, light is guided in a very highly confined waveguide. And it supports bends with small bending radii. And that means we can have resonators that are very small. So the mode volume for the photonic resonators can be very small and as is well known. The interaction rate scale is, one over squared of mode volume. And so we're talking about an enhancement of around six orders of magnitude in the interaction length interaction lengths, over systems using sort of bulk components. And this is in a circuit that's sort of sub millimeter in size and its made on this platform. Now interaction length is important but also quality factor is very important. So when you make these things smaller you don't want to make them much less here. That's, you know, you can look at, for example a second harmonic generation efficiency in these types of resonances and that scales as Q, to the power of three essentially. So you need to achieve, you win a lot by going to low loss circuits. Now loss and non-linearity or sort of material and waveguide properties that we can engineer, but design of these circuits, careful design of these circuits is also very important. For example, you know, because these are highly confined waves and dielectric wave guides they can, you can support several different orders of modes especially if you're working for a broad band light waves that span, you know, an octave. And now when you try to couple light in and out of these structures, you have to be very careful that you're only picking up the polarizations that you care about, and you're not inducing extra loss channels effectively reducing the queue, even though there's no material loss if you're these parasitic coupling, can lead to lower Q. so the design is very important. This plot demonstrates, you know, the types of extrinsic to intrinsic coupling that are needed to achieve very high efficiency SHG, which is unrelated to optical parametric oscillation. And, you know, you, so you sort of have to work in a regime where the extrinsic couplings are much larger than the intrinsic couplings. And this is generally true for any type of quantum operation that you want to do. So just just low material loss itself isn't enough to design is also very important. In terms of where we are, on these three important aspects like getting large G large Q and large cap up. So we've been able to achieve high Q in, in these structures. This is a Q a of a couple million, we've also been able to you can see from a broad transmission spectrum through a grading coupler you can see a very evenly spaced modes showing that we're only coupling to one mode family. And we can see that the depth of the modes is also very large, you know, 90% or more. And that means that our extrinsic coupling in intrinsic coupling is also very large. So we've been able to kind of engineer these devices and to achieve this in terms of the interaction, I won't go over it too much but, you know, in collaboration with Marty Feres group we were able to pull both lithium niobate on insulator and lithium niobate on Sapphire. We'll be able to see a very efficient, sort of high slope proficiency second harmonic generation, you know achieving approaching 5000% per watt centimeters squared for 1560 to 780 conversion. So this is all work in progress. And so for now, I'd like to talk a little bit about the integration of acoustic and mechanical components. So, first of all why would we want to integrate mechanical components? Well, there's lots of cases where, for example you want to have an extremely high extinction switching functionality. That's very difficult to do with electro optics because they need to control the phase, extremely efficiently with extreme precision. You would need very large, long resonators and or large voltages becomes very difficult to achieve you know, 60 DB types of, switching. Mechanical systems. On the other hand, they can have very small mode volumes and can give you 60 DB switching without too many complications. Of course the drawback is that they're slower, but for a lot of applications, that doesn't matter too much. So in terms of being able to make integrate memes, switching and tuning with this platform, here's a device that achieves that so that each of these beams is actuated through the Piezoelectric effect and lithium niobate via this pair of electrodes that we put a voltage across. And when you put a voltage across these have been designed to leverage one of the off diagonal terms in the piezoelectric tensor, which causes bending. And so this bending generates a very large displacement in the center of this beam, in this beam, you might notice is composed of a grading, and this grading effectively generates it's photonic crystal cavity. So it generates a localize optical mode in the center which is very sensitive to these displacements. And what we're able to see in this system is that you know, just a few millivolts so 50 millivolts here shifts the resonance frequency by much more than a line width just a few millivolts is enough to shift by a line width. And so to achieve switching we can also tune this resonance across the full telecom band and these types of devices whether in waveguide resonator form can be extremely useful for sort of phase control in a large scale system, where you might want to have many many face switches on a chip to control phases with, with low loss, because these wave guides are shorter. You have lower loss propagating across them. Now, these interactions are fairly low frequency. When we go to higher frequency, we can use the electro-optic effect. And even the electro-optic effect even though it's very widely used, and well-known on a Photonic circuit like these lithium Niobate for tying circuits has, interesting consequences and device opportunities that don't exist on the bulk devices. So for example, let's look at single sideband modulation. This is what an electro-optic sort of standard electro optics, single sideband modulator looks like you, you take your light, you split into two parts, and then you modulate each of these arms. You modulate them out of phase with an RFC tone that's out of phase. And so now you generate side bands on both and now because they're modulating out of phase when they are recombined and on the output splitter and this mock sender interferometer you end up dropping one of the side bands and then the pump and you end up with a shifted side pan. So that's possible you can do single side band modulation with an electronic device but the caveat is that this is now fundamentally lossy. So, you know, you have generated, this other side band via modulation, and the sideband is simply being lost due to interference. So it's their, It's getting combined, it's getting scattered away because there's no mode that it can get connected to. So actually you know, this is going kind of an efficiency less than 3DB usually much less than 3DB. And that's fine if you just have one of these single sideband modulators because you can always amplify, you can send more power but if you're talking about a system and you have many of these and you can't put amplifiers everywhere then, or you're working with quantum information where loss is particularly bad. This is not an option. Now, when you use resonators, you have another option. So here's a device that tries to demonstrate this. This is two resonators that are brought into the near-field of each other. So they're coupled with each other over here where they're, which causes a splitting. And now when we tune the DC voltage was tuned one of these resonators by sort of changing the effective half lengths And one of these resonators tunes, the frequency, we can see an We should see an anti crossing between the two modes and at the center of this splitting this is versus voltage, a splitting at the center at this voltage, let's say here it's around 15 volts. We can see two residences two dips, when we probed the line field going through. And now if we send in the pump resonant, with one of these, and we modulate at this difference frequency we generate this red side band but we actually don't generate the blue side band because there's no optical density of state. So the, so because there's this other side may has just not generated. This system is now much more efficient. In fact, so in Marco Loncar has give they've demonstrated. You can get a hundred percent conversion. And we've also demonstrated this in a similar experiment showing that you can get very large sideband suppression. So, you know more than 30 DB suppression of the side bands with respect to the sideband that you care about It's also interesting that these interactions now preserve quantum coherence. And this is one path to creating links between superconducting microwave systems and optical components. Because now the microwave signal that's scattered here preserves its coherence. So we've also been able to do acoustic optic interactions at these high frequencies. This is a, this is an acoustic optic modulator that operates at a few gigahertz. Basically you generate electric field here which generates a propagating wave inside this transducer made out of lithium niobate. These are aluminum electrodes on top. The phonons are focused down into a small phononic waveguides that guides mechanical waves. And then these are brought into this crystal area where the sound and the Mo and the light are both convert confined to wavelength skill mode volume and they interact very strongly with each other. And the strong interaction leads to very efficient, effective electro-optic modulation. So here we've been able to see, with just a few microwatts of power, many, many side bands being generated. So this is a fact that they like tropic much later where the VPI is, a few thousands of a volt instead of, you know, several volts, which is sort of the off the shelf, electro-optic modulator that you would find. And importantly, we've been able to combine these, photonic and phononic circuits into the same platform. So this is a lithium niobate on same Lithium niobate on Sapphire platform. This is an acoustic transducer that generates mechanical waves that propagate in this lithium niobate waveguide. You can see them here and we can make phononic circuits now. so this is a ring resonate. It's a ring resonator for phonons. So we send sound waves through. And when it's resonance, when its frequency hits the ring residences, we see peaks. and this is, this is cheeks in the drop port coming out. And what's really nice about this platform is that we actually don't need to unlike unlike many memes platforms where you have to have released steps that are usually not compatible with, you know other devices here, there's no release steps. So the phonons are guided in that thin lithium niobate layer. The high Q of these mechanical modes shows that these mechanical resonances can be very coherent oscillators. And so we've also worked towards integrating these with very non-linear microwave circuits to create strongly interacting phonons and phonon circuits. So this is a example of an experiment we did over a year ago, where we have sort of a superconducting Qubit circuit with mechanical resonances made out of lithium niobate shunting the Qubit capacitor to ground. So now vibrations of this mechanical oscillator generate a voltage across these electrodes that couples to the Qubits voltage. And so now you have an interaction between this qubit and the mechanical oscillator, and we can see that in the spectrum of the qubit as we tune it across the frequency band. And we see splittings every time the qubit frequency approaches the mechanical resonance frequency. And infact this coupling is so large, that we were able to observe for the first time, the phonon spectrum. So we can detune this qubit away from the mechanical resonance. And now you have a dispersive shift on the qubit which is proportional to the number of phonons. And because number of photons is quantized. We can actually see, the different phonon levels in the qubit spectrum. Moving forward, we've been trying to, also understand what the sources of loss are in the system. And we've been able to do this by demonstrating by fabricating very large rays in these mechanical oscillators and looking at things like, their quality factor versus frequency. This is an example of a measurement that shows a jump in the quality factor when we enter the frequency band where we expect our phononic band gap for this period, periodic material is this jump you know, in principle,if loss were only due to clamping only due to acoustic waves leaking out in these out of these ends, then this change in quality factor quality factor should go to essentially infinite or should be ex exponential losses should be exponentially suppress with the length So these, but it's not. And that means we're actually limited by other loss channels. And we've been able to determine that these are two level systems and the lithium niobate by looking at the temperature dependence of these losses and seeing that they fit very well sort of standard models that exist for the effects of two level systems on microwave and mechanical resonances. We've also started experimenting with different materials. In fact, we've been able to see that, for example, going to lithium niobate, that's dope with magnesium oxide changes or reduces significantly the effect of the two level systems. And this is a really exciting direction of research that we're pursuing. So we're understanding these materials. So with that, I'd like to thank the sponsors. NTTResearch, of course, a lot of this work was funded by DARPA, ONR, RAO, DOE very generous funding from David and Lucile Packard foundation and others that are shown here. So thank you.

Published Date : Sep 24 2020

SUMMARY :

And so that really changed the picture and

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
Marc JankowskiPERSON

0.99+

90%QUANTITY

0.99+

Amir Safavi-NaeiniPERSON

0.99+

Jata MishraPERSON

0.99+

60 DBQUANTITY

0.99+

5000%QUANTITY

0.99+

50 millivoltsQUANTITY

0.99+

Marko LoncarPERSON

0.99+

two resonatorsQUANTITY

0.99+

two modesQUANTITY

0.99+

first timeQUANTITY

0.99+

DARPAORGANIZATION

0.99+

Marco LoncarPERSON

0.99+

ONRORGANIZATION

0.99+

ETH ZurichORGANIZATION

0.99+

one modeQUANTITY

0.99+

two partsQUANTITY

0.98+

1560QUANTITY

0.98+

eachQUANTITY

0.98+

todayDATE

0.98+

more than 30 DBQUANTITY

0.98+

oneQUANTITY

0.98+

bothQUANTITY

0.98+

StanfordORGANIZATION

0.98+

Dr.LangrockPERSON

0.97+

Martin FejerPERSON

0.97+

NTTResearchORGANIZATION

0.97+

tens of billionsQUANTITY

0.97+

hundred percentQUANTITY

0.97+

one pathQUANTITY

0.97+

two levelQUANTITY

0.97+

lithium niobateOTHER

0.96+

two residencesQUANTITY

0.96+

RAOORGANIZATION

0.96+

firstQUANTITY

0.95+

Lucile PackardORGANIZATION

0.95+

two dipsQUANTITY

0.95+

around 15 voltsQUANTITY

0.95+

secondQUANTITY

0.94+

less than 3DBQUANTITY

0.93+

Stanford UniversityORGANIZATION

0.93+

DOEORGANIZATION

0.92+

threeQUANTITY

0.91+

over a year agoDATE

0.9+

over a decade agoDATE

0.9+

lithiumOTHER

0.84+

few years agoDATE

0.83+

three important aspectsQUANTITY

0.82+

Marty FeresPERSON

0.82+

less than 3DBQUANTITY

0.81+

couple millionQUANTITY

0.81+

tens of megahertzQUANTITY

0.81+

two level systemsQUANTITY

0.8+

around six ordersQUANTITY

0.79+

DavidORGANIZATION

0.74+

single sidebandQUANTITY

0.73+

780 conversionQUANTITY

0.72+

singleQUANTITY

0.7+

few thousands of a voltQUANTITY

0.66+

K2OTHER

0.65+

resonatorsQUANTITY

0.59+

next few yearsDATE

0.59+

SiliconOTHER

0.58+

niobiumOTHER

0.58+

few microwattsQUANTITY

0.58+

fewQUANTITY

0.55+

several voltsQUANTITY

0.53+

Lithium niobateOTHER

0.53+

PiezoelectricOTHER

0.53+

niobateOTHER

0.52+

meterQUANTITY

0.51+

fivesQUANTITY

0.45+

SapphireCOMMERCIAL_ITEM

0.41+

NiobateOTHER

0.36+

MedTec Entrepreneurship Education at Stanford University


 

>>thank you very much for this opportunity to talk about Stamp with a bio design program, which is entrepreneurship education for the medical devices. My name is Julia Key Can. Oh, I am Japanese. I have seen the United States since two doesn't want on the more than half of my life after graduating from medical school is in the United States. I hope I can contribute to make them be reached between Japan that you were saying right I did the research in the period of medical devices with a patient all over the world today is my batteries met their country finished medication stamp of the city. Yeah, North Korea academia, but also a wrong. We in the industry sectors sometimes tried to generate new product which can generate revenue from their own research outward, it is explained by three steps. The first one is the debut river, which is the harbor Wrong research output to the idea which can be product eventually. That they are hard, though, is the best body, which is a hot Arboria. From idea to commercial for the other one is that we see which is a harder to make a martial hold up to become a big are revenue generating products for the academia that passed the heart is a critical on the essential to make a research output to the idea. Yeah, they're two different kind of squash for the developing process in the health care innovation, Why's bio and by all the farmer under the other one is medical device regarding the disciplining method is maybe in mechanical engineering. Electrical engineering on the medical under surgical by Obama is mainly chemical engineering, computer science, biology and genetics. However, very important difference off these to be the innovation process. Medic is suitable on these digital innovation and by Obama, is suitable discovery process needs. Yeah, in general transformation of medical research between the aroma academia output to the commercial product in the medical field is called bench to bed. It means from basically such to critical applications. But it is your bio on the path. Yeah, translation. Medical research for medical devices is better. Bench on back to bed, which means quicker Amit needs to bench on back to Greek application. The difference off the process is the same as the difference off the commercialization. Yeah, our goal is to innovate the newer devices for patient over the war. Yeah, yeah, there are two process to do innovation. One is technology push type of innovation. The other one is news, full type of innovation. Ignore the push stop Innovation is coming from research laboratory. It is suitable for the farm on the bios. Happy type of innovation. New, useful or used driven type of type of innovation is suitable for medical devices. Either Take this topic of innovation or useful type of innovation. It is important to have Mini's. We should think about what? It's waas Yeah, in 2001 stop for the Cube, API has started to stop with Bio Design program, which is on entrepreneurship education for medical devices. Our mission is educated on empowering helps technology, no based innovators on the reading, the transition to a barrier to remain a big innovation ecosystem. Our vision is to be a global leader in advancing Hearst technology innovation to improve lives everywhere. There are three steps in our process. Off innovation, identify invent on England. Yeah, yeah. The most important step is the cluster, which is I didn't buy. I didn't buy a well characterized needs is the Vienna off a grating vision. Most of the value off medical device development is due to Iraq Obina unmet needs. So we focused in this gated by creates the most are the mosque to find on the Civic on appropriate. Yeah, our barrels on the student Hickory World in March, disparate 19 that ideally include individual, which are background in many thing engineering on business. Yeah, how to find our needs. Small team will go to the hospital or clinic or environment to offer them the healthcare providers with naive eyes. The team focused. You look to keep all the um, it needs not technology. This method is senior CTO. It's a rocket car approach which can be applied all that design, thinking the team will generate at least 200 needs from economic needs. Next stick to identify Pace is to select the best. Amit Knees were used for different aspect, which can about it the nominees. These background current existing solutions market size on the stakeholders. Once we pick up ur madness from 200 nominees, they can move to the invention pates. Finally, they can't be the solution many people tend to invent on at the beginning base without carefree evaluating its unmet knees to result in a better tend to pouring love. Their whole idea, even amid NIS, is not what this is. Why most of the medical device innovation fail due to the lack off unmet needs. To avoid this Peter Hall, our approach is identify good needs. First on invention is the sex to generate the idea wrong. Unmet knees. We will use seven Rules off race Tony B B zero before judgment encourage wild ideas built on the ideas off. Others. Go Conte. One conversation time. Stay focused on the topic. The brainstorming is like association game. Somebody's idea can stimulate the others ideas. After generating many ideas, the next step is sleeping of idea whether use five different Dustin to embody the ideas. Intellectual property regulatory. Remember National Business Model on technology How, after this election step, we can have the best solution with system it needs, and finally team will go to the implementation pace. This place is more business oriented mothers. The strategy off business implementations on the business planning. Yeah, yeah, students want more than 50 starting up are spinning off from by design program. Let me show one example This is a case of just reputations. If patient your chest pain, most of that patient go to family doctor and trust. The first are probably Dr before the patient to General Securities. General Card, obviously for the patient Director, Geologist, Director, API geologist will make a reservation. Horta uses it. Test patient will come to the clinic people for devices in machine on his chest. Well, what? Two days? Right? That patient will visit clinic to put all the whole decency After a few days off. Analysis patient Come back to Dr to hear the result Each step in his money to pay. This is a minute, Knees. This is a rough sketch off the solutions. The product name is die. A patch on it can save about $620. Part maybe outpatient right here. >>Yeah, yeah. Life is stressful. We all depend on our heart with life source of our incredible machine. The body, however, sometimes are hard Need to check up. Perhaps you felt dizzy heart racing or know someone who has had a serious heart problem The old fashioned monitors that used to get from most doctors or bulky And you can't wear them exercising or in the shower. If appropriate for you, sudden life will provide you the eye rhythm. Zero patch to buy five inch band aid like patch would. You can apply to your chest in the comfort of your own home or in the gym. It will monitor your heart rate for up to 14 days. You never have to come into a doctor's office as you mail back. Patched us shortly after you were receiving. Easy to understand report of your heart activity, along with recommendations from a heart specialists to understand the next steps in your heart. Health sudden life bringing heart monitoring to you. >>This is from the TV broadcasting become Ah, this is a core value we can stamping on his breast. He has a connotation of the decent died. Now the company names Iris is in the public market cap off. This company is more than six billion di parts is replacing grasp all or that you see the examination. However, our main product is huge. The product lifecycle Very divisive, recent being it's. But if we can educate the human decision oil because people can build with other people beyond space and yeah, young broader stop on by design education is now runs the media single on Japan. He doesn't 15 PBS probably star visited Stamp of the diversity and Bang. He announced that Japan, by design, will runs with vampires. That problem? Yeah, Japan Barzan program has started a University of Tokyo Osaka University and we've asked corroborating with Japanese government on Japanese medical device Industry s and change it to that. Yeah, this year that it's batch off Japan better than parachute on. So far more than five. Starting up as being that's all. Thank you very much for your application.

Published Date : Sep 21 2020

SUMMARY :

is. Why most of the medical device innovation fail due to the lack off unmet The body, however, sometimes are hard Need to check up. This is from the TV broadcasting become Ah,

SENTIMENT ANALYSIS :

ENTITIES

EntityCategoryConfidence
ObamaPERSON

0.99+

Peter HallPERSON

0.99+

Julia Key CanPERSON

0.99+

United StatesLOCATION

0.99+

200 nomineesQUANTITY

0.99+

MarchDATE

0.99+

Two daysQUANTITY

0.99+

Amit KneesPERSON

0.99+

2001DATE

0.99+

twoQUANTITY

0.99+

more than 50QUANTITY

0.99+

more than six billionQUANTITY

0.99+

three stepsQUANTITY

0.99+

Tony B BPERSON

0.99+

PBSORGANIZATION

0.98+

about $620QUANTITY

0.98+

JapanLOCATION

0.98+

JapaneseORGANIZATION

0.98+

FirstQUANTITY

0.98+

five inchQUANTITY

0.98+

University of Tokyo Osaka UniversityORGANIZATION

0.98+

firstQUANTITY

0.98+

EnglandLOCATION

0.98+

this yearDATE

0.97+

first oneQUANTITY

0.97+

15QUANTITY

0.96+

Each stepQUANTITY

0.96+

Zero patchQUANTITY

0.96+

Stanford UniversityORGANIZATION

0.95+

todayDATE

0.95+

JapaneseOTHER

0.95+

up to 14 daysQUANTITY

0.94+

more than fiveQUANTITY

0.93+

more than halfQUANTITY

0.93+

Stamp of the diversityTITLE

0.92+

Hickory WorldORGANIZATION

0.92+

BangTITLE

0.91+

MedTecORGANIZATION

0.89+

one exampleQUANTITY

0.88+

two processQUANTITY

0.88+

fiveQUANTITY

0.88+

seven RulesQUANTITY

0.87+

19QUANTITY

0.86+

ViennaLOCATION

0.86+

OneQUANTITY

0.86+

at least 200 needsQUANTITY

0.85+

singleQUANTITY

0.84+

One conversation timeQUANTITY

0.78+

GreekOTHER

0.76+

two different kindQUANTITY

0.76+

daysDATE

0.75+

AmitPERSON

0.74+

ContePERSON

0.73+

DesignOTHER

0.7+

oneQUANTITY

0.66+

APIORGANIZATION

0.63+

NISORGANIZATION

0.63+

SecuritiesORGANIZATION

0.61+

North KoreaLOCATION

0.6+

IrisORGANIZATION

0.59+

HortaPERSON

0.55+

PaceORGANIZATION

0.54+

JapanORGANIZATION

0.54+

zeroQUANTITY

0.52+

DustinCOMMERCIAL_ITEM

0.5+

Iraq ObinaLOCATION

0.49+

CubeORGANIZATION

0.4+

Japan BarzanOTHER

0.34+