(upbeat techno music) >> Hey everyone, and welcome back to theCUBE's coverage of Snowflake Summit '22 live from Caesar's Forum in beautiful, warm, and sunny Las Vegas. I'm Lisa Martin. I got the Chris and Chris show, next. Bear with me. Chris Degnan joins us again. One of our alumni, the Chief Revenue Officer at Snowflake. Good to have you back, Chris. >> Thank you for having us. >> Lisa: Chris Grusz also joins us. Director of Business Development AWS Marketplace and Service Catalog at AWS. Chris and Chris, welcome. >> Thank you. >> Thank you. >> Thank you. Good to be back in person. >> Isn't it great. >> Chris G: It's so much better. >> Chris D: Yeah. >> Nothing like it. So let's talk. There's been so much momentum, Chris D, at Snowflake the last few years. I mean the momentum at this show since we launched yesterday, I know you guys launched the day before with partners, has been amazing. A lot of change, and it's like this for Snowflake. Talk to us about AWS working together with Snowflake and some of the benefits in it from your customer. And then Chris G, I'll go to you for the same question. >> Chris G: Yep. >> You know, first of all, it's awesome. Like, I just, you know, it's been three years since I've had a Snowflake Summit in person, and it's crazy to see the growth that we've seen. You know, I can't, our first cloud that we ever launched on top of was, was AWS, and AWS is our largest cloud, you know, in in terms of revenue today. And they've been, they just kind of know how to do it right. And they've been a wonderful partner all along. There's been challenges, and we've kind of leaned in together and figured out ways to work together, you know, and to solve those challenges. So, been a wonderful partnership. >> And talk about it, Chris G, from your perspective obviously from a coopetition perspective. >> Yep. >> AWS has databases, cloud data forms. >> Chris G: Yeah. >> Talk to us about it. What was the impetus for the partnership with Snowflake from AWS's standpoint? >> Yeah, well first and foremost, they're building on top of AWS. And so that, by default, makes them a great partner. And it's interesting, Chris and I have been working together for, gosh, seven years now? And the relationship's come a really long way. You know, when we first started off, we were trying to sort out how we were going to work together, when we were competing, and when we're working together. And, you know, you fast forward to today, and it's just such a good relationship. Because both companies work backwards from customers. And so that's, you know, kind of in both of our DNA. And so if the customer makes that selection, we're going to support them, even from an AWS perspective. When they're going with Snowflake, that's still a really good thing for AWS, 'cause there's a lot of associated services that Snowflake either integrates to, or we're integrating to them. And so, it's really kind of contributed to how we can really work together in a co-sell motion. >> Talk to us, talk about that. The joint GOTO market and the co-selling motion from Snowflake's perspective, how do customers get engaged? >> Well, I think, you know, typically we, where we are really good at co-selling together is we identify on premise systems. So whether it's, you know, some Legacy UDP system, some Legacy database solution, and they want to move to the cloud? You know, Amazon is all in on getting everyone to the cloud. And I think that's their approach they've taken with us is saying we're really good at accelerating that adoption and moving all these, you know, massive workloads into the cloud. And then to Chris's point, you know, we've integrated so nicely into things like SageMaker and other tool sets. And we, we even have exciting scenarios where they've allowed us to use, you know, some of their Amazon.com retail data sets that we actually use in data sharing via the partnership. So we continue to find unique ways to partner with our great friends at Amazon. >> Sounds like a very deep partnership. >> Chris D: Yeah. Absolutely. >> Chris G: Oh, absolutely, yeah. We're integrating into Snowflake, and they're integrating to AWS. And so it just provides a great combined experience for our customers. And again, that's kind of what we're both looking forward from both of our organizations. >> That customer centricity is, >> Yeah. >> is I think the center of the flywheel that is both that both of you, your companies have. Chris D, talk about the the industry's solutions, specific, industry-specific solutions that Snowflake and AWS have. I know we talked yesterday about the pivot from a sales perspective >> Chris D: Yes. >> That snowflake made in recent months. Talk to us about the industries that you are help, really targeting with AWS to help customers solve problems. >> Yeah. I think there's, you know, we're focused on a number of industries. I think, you know, some of the examples, like I said, I gave you the example of we're using data sharing to help the retail space. And I think it's a really good partnership. Because some of the, some companies view Amazon as a competitor in the retail space, and I think we kind of soften that blow. And we actually leverage some of the Amazon.com data sets. And this is where the partnership's been really strong. In the healthcare space, in the life sciences space, we have customers like Anthem, where we're really focused on helping actually Anthem solve real business problems. Not necessarily like technical problems. It's like, oh no, they want to get, you know, figure out how they can get the whole customer and take care of their whole customer, and get them using the Anthem platform more effectively. So there's a really great, wonderful partnership there. >> We've heard a lot in the last day and a half on theCUBE from a lot of retail customers and partners. There seems to be a lot of growth in that. So there's so much change in the retail market. I was just talking with Click and Snowflake about Urban Outfitters, as an example. And you think of how what these companies are doing together and obviously AWS and Snowflake, helping companies not just pivot during the pandemic, but really survive. I mean, in the beginning with, you know, retail that didn't have a digital presence, what were they going to do? And then the supply chain issues. So it really seems to be what Snowflake and its partner Ecosystem is doing, is helping companies now, obviously, thrive. But it was really kind of like a no-go sort of situation for a lot of industries. >> Yeah, and I think the neat part of, you know, both the combined, you know, Snowflake and AWS solution is in, a good example is DoorDash, you know. They had hyper growth, and they could not have handled, especially during COVID, as we all know. We all used DoorDash, right? We were just talking about it. Chipotle, like, you know, like (laughter) and I think they were able to really take advantage of our hyper elastic platforms, both on the Amazon side and the Snowflake side to scale their business and meet the high demand that they were seeing. And that's kind of some of the great examples of where we've enabled customer growth to really accelerate. >> Yeah. Yeah, right. And I'd add to that, you know, while we saw good growth for those types of companies, a lot of your traditional companies saw a ton of benefit as well. Like another good example, and it's been talked about here at the show, is Western Union, right? So they're a company that's been around for a long time. They do cross border payments and cross currency, you know, exchanges, and, you know, like a lot of companies that have been around for a while, they have data all over the place. And so they started to look at that, and that became an inhibitor to their growth. 'Cause they couldn't get a full view of what was actually going on. And so they did a lengthy evaluation, and they ended up going with Snowflake. And, it was great, 'cause it provided a lot of immediate benefits, so first of all, they were able to take all those disparate systems and pull that into Snowflake. So they finally had a single source of the truth, which was lacking before that. So that was one of the big benefits. The second benefit, and Chris has mentioned this a couple times, is the fact that they could use data sharing. And so now they could pull in third data. And now that they had a holistic view of their entire data set, they could pull in that third party data, and now they could get insights that they never could get before. And so that was another large benefit. And then the third part, and this is where the relationship between AWS and Snowflake is great, is they could then use Amazon SageMaker. So one of the decisions that Western Union made a long time ago is they use R for their data science platform, and SageMaker supports R. And so it really allowed them to dovetail the skill sets that they had around data science into SageMaker. They could now look across all of Snowflake. And so that was just a really good benefit. And so it drove the cost down for Western Union which was a big benefit, but the even bigger benefit is they were now able to start to package and promote different solutions to their customers. So they were effectively able to monetize all the data that they were now getting and the information they were getting out of Snowflake. And then of course, once it was in there, they could also use things like Tableau or ThoughtSpot, both of which available in AWS Marketplace. And it allowed them to get all kinds of visualization of data that they never got in the past. >> The monetization piece is, is interesting. It's so challenging for organizations, one, to get that single source view, to be able to have a customer 360, but to also then be able to monetize data. When you're in customer conversations, how do you help customers on that journey, start? Because the, their competitors are clearly right behind them, ready to take first place spot. How do you help customers go, all right this is what we're going to do to help you on this journey with AWS to monetize your data? >> I think, you know, it's everything from, you know, looking at removing the silos of data. So one of the challenges they've had is they have these Legacy systems, and a lot of times they don't want to just take the Legacy systems and throw them into the cloud. They want to say, we need a holistic view of our customer, 360 view of our customer data. And then they're saying, hey, how can we actually monetize that data? That's where we do everything from, you know, Snowflake has the data marketplace where we list it in the data marketplace. We help them monetize it there. And we use some of the data sets from Amazon to help them do that. We use the technologies like Chris said with SageMaker and other tool sets to help them realize the value of their data in a real, meaningful way. >> So this sounds like a very strategic and technical partnership. >> Yeah, well, >> On both sides. >> It's technical and it's GOTO market. So if you take a look at, you know, Snowflake where they've built over 20 integrations now to different AWS services. So if you're using S3 for object storage, you can use Snowflake on top of that. If you want to load up Snowflake with Glue which is our ETL tool, you can do that. If you want to use QuickSite to do your data visualization on top of Snowflake, you can do that. So they've built integration to all of our services. And then we've built integrations like SageMaker back into Snowflake, and so that supports all kinds of specific customer use cases. So if you think of people that are doing any kind of cloud data platform workload, stuff like data engineering, data warehousing, data lakes, it could be even data applications, cyber security, unistore type things, Snowflake does an excellent job of helping our customers get into those types of environments. And so that's why we support the relationship with a variety of, you know, credit programs. We have a lot of co-sell motions on top of these technical integrations because we want to make sure that we not only have the right technical platform, but we've got the right GOTO market motion. And that's super important. >> Yeah, and I would add to that is like, you know one of the things that customers do is they make these large commitments to Amazon. And one of the best things that Amazon did was allow those customers to draw down Snowflake via the AWS Marketplace. So it's been wonderful to his point around the GOTO market, that was a huge issue for us. And, and again, this is where Amazon was innovative on identifying the ways to help make the customer have a better experience >> Chris G: Yeah. >> Chris D: and put the customer first. And this has been, you know, wonderful partnership there. >> Yeah. It really has. It's been a great, it's been really good. >> Well, and the customers are here. Like we said, >> Yep. >> Yes. Yes they are. >> we're north of 10,000 folks total, and customers are just chomping at the bit. There's been so much growth in the last three years from the last time, I think I heard the 2019 Snowflake Summit had about 1500 people. And here we are at 10,000 plus now, and standing-room-only keynote, the very big queue to get in, people turned away, pushed back to an overflow area to be able to see that, and that was yesterday. I didn't even get a chance to see what it was like today, but I imagine it was probably the same. Talk about the, when you're in customer conversations, where do you bring, from a GTM perspective, Where do you bring Snowflake into the conversation? >> Yeah >> Obviously, there's Redshift there, what does that look like? I imagine it follows the customer's needs, challenges. >> Exactly. >> Compelling events. >> Yeah. We're always going to work backwards from the customer need, and so that is the starting point for kindling both organizations. And so we're going to, you know, look at what they need. And from an AWS perspective, you know, if they're going with Snowflake, that's a very good thing. Right? 'Cause one of the things that we want to support is a selection experience to our AWS customers and make sure that no matter what they're doing, they're getting a very good, supported experience. And so we're always going to work backwards from the customer. And then once they make that technology decision, then we're going to support them, as I mentioned, with a whole bunch of co-sell resources. We have technical resources in the field. We have credit programs and in, you know, and, of course, we're going to market in a variety of different verticals as well with Snowflake. If you take a look at all the industry clouds that Snowflake has spun up, financial services and healthcare, and media entertainment, you know, those are all very specific use cases that are very valuable to an AWS customer. And AWS is going more and more to market on a vertical approach, and so Snowflake really just fits right in with our overall strategy. >> Right. Sounds like very tight alignment there. That mission alignment that Frank talked about yesterday. I know he was talking about that with respect to customers, but it sounds like there's a mission alignment between AWS and Snowflake. >> Mission alignment, yeah. >> I live that every week. (laughter) >> Sorry if I brought up a pain point. >> Yeah. Little bit. No. >> Guys, what's, in terms of use cases, obviously we've been here for a couple days. I'm sure you've had tremendous feedback, >> Chris G: Yeah. >> from, from customers, from partners, from the ecosystem. What's next, what can we expect to hear next? Maybe give us a preview of re:Invent in the few months. >> Preview of re:Invent. Yeah. No, well, one of the things we really want to start doing is just, you know, making the use case of, of launching Snowflake on AWS a lot easier. So what can we do to streamline those types of experiences? 'Cause a lot of times we'll find that customers, once they buy a third party solution like Snowflake, they have to then go through a whole series of configuration steps, and what can we do to streamline that? And so we're going to continue to work on that front. One of the other places that we've been exploring with Snowflake is how we work with channel partners. And, you know, when we first launched Marketplace it was really more of an app store model that was ISVs on one side and channel partners on the other, and there wasn't really a good fit for channel partners. And so four years ago we retrofitted the platform and have opened it up to resellers like an SHI or SIs like Salam or Deloitte who are top, two top SIs for Snowflake. And now they can use Marketplace to resell those technologies and also sell their services on top of that. So Snowflake's got a big, you know, practice with Salam, as I mentioned. You know, Salam can now sell through Marketplace and they can actually sell that statement of work and put that on the AWS bill all by virtue of using Marketplace, that automation platform. >> Ease of use for customers, ease of use for partners as well. >> Yes. >> And that ease of use is it's no joke. It's, it's not just a marketing term. It's measurable and it's about time-to-value, time-to-market, getting customers ahead of their competition so that they can be successful. Guys, thanks for joining me on theCUBE today. Talking about AWS and >> Nice to be back. Nice to be back in person. >> Isn't it nice to be back. It's great to be actually sitting across from another human. >> Exactly. >> Thank you so much for your insights, what you shared about the partnership and where it's going. We appreciate it. >> Thank you. >> Cool. Thank you. >> Thank you. >> All right guys. For Chris and Chris, I'm Lisa Martin, here watching theCUBE live from Las Vegas. I'll be back with my next guest momentarily, so stick around. (Upbeat techno music)

(uplifting music) >> The data lake we see is evolving and ChaosSearch has built some pretty cool tech to enable customers to get more value out of data that's in lakes so that it doesn't become stagnant. Time to dig deeper, dive deeper into the water. We're here with Kevin Miller, who's the vice president and general manager of S3 at Amazon Web Services. We're going to talk about activating S3 for analytics. Kevin, welcome. Good to see you again. >> Yeah, thanks, Dave. It's great to be here again. >> So S3 was the very first service offered by AWS 15 years ago. We covered that out in Seattle. It was a great event you guys had. It has become the most prominent and popular example of object storage in the marketplace. And for years, customers use S3 as simple, cheap data storage, but because there's so much data now stored in S3, customers are looking to do more with the platform. So, Kevin, as we look ahead to reinvent this year, we're super excited about that, what's new? What's got you excited when it comes to the AWS flagship storage offering? >> Yeah, Dave. Well, that's right. And we're definitely looking forward to reinvent. We have some fun things that we're planning to announce there, so stay tuned on those. But, I'd say that one of the things that's most exciting for me as customers do more with their data and look to store more, to capture more of the data that they're generating every day, is our storage class that we had an announce a few years ago. But we actually just announced some improvements to the S3, intelligent-tiering storage class. And this is really our storage class, the only one in the cloud at this point that delivers automatic storage cost savings for customers where the data access patterns change. And that can happen, for example, as customers have some data that they're collecting and then a team spins up and decides to try to do something more with that data, and that data that was very cool and sitting sort of idle is now being actively used. And so with intelligent tiering, we're automatically monitoring data. And then, for customers there's no retrieval costs and no tiering charges. We're automatically moving the data into an access tier that reduces their costs, though, when that that data is not being accessed. So we've announced some improvements to that just a few months ago. And I'll just say, I look forward to some more announcements at reinvent, that will continue to extend what we have in our intelligent-tiering storage class. >> That's cool, Kevin. I mean, you've seen, you know, that technology, that tiering concept had been around, you know. But since back in the mainframe days the problem was it was always inside a box. So you didn't have the scale of the cloud and you didn't have that automation. So, I want to ask you, as the leader of S3, that business, when you meet with customers, Kevin, what do they tell you that they're facing as challenges when they want to do more, get better insights out of all that data that they've moved into S3? >> Well, I think that's just it, Dave. I think that most customers I speak with, of course they have the things that they want to do with their storage costs, you know: reducing storage costs and just making sure they have capacity available. But increasingly I think the real emphasis is around business transformation. What can I do with this data, that's very unique and different that unlike, you know, prior optimizations where it would just reduce the bottom line, they're saying, what can I do that will actually drive my top line more by either, you know, generating new product ideas, allowing for faster closed-loop process for acquiring customers? And so it's really that business transformation and everything around it that I think is really exciting. And for a lot of customers, that's a pretty long journey. And helping them get started on that, including transforming their workforce, and up-skilling, you know, parts of their workforce to be more agile and more oriented around software development, developing new products using software. >> So when I first met the folks at ChaosSearch, Thomas took me through sort of the architecture with Ed as well. They had me at "you don't have to move your data." That was the grabber for me. And there are a number of public customers, Digital River, Blackboard, or Klarna, we're going to get the customer perspective little later on, and others, that use both AWS S3 and ChaosSearch. And they're trying to get more out of their S3 data and execute analytics at scale. So, wonder if you could share with us, Kevin, what types of activities and opportunities do you see for customers like these that are making the move to put their enterprise data in S3, in terms of capabilities and outcomes that they are trying to achieve and are able to achieve beyond using S3 as just a bit bucket? >> Right. Well, Dave, I think you hit the nail on the head when you talk about outcomes. 'Cause that, I think, is key here. Customers want to reduce the time it takes to get to a tangible result that affects their business, that improves their business. And so that's one of the things that excites me about what ChaosSearch is doing here, specifically is that automatic indexing. Being able to take the data, as it is, in their bucket, index it and keep that index fresh and then allow for the customers to innovate on top of that and to try to experiment with a new capability, see why it works and then double down on the things that really do work to drive that business. And so, I just think that that capability reduces the amount of what I might call undifferentiated heavy-lifting the work to just sort of index and organize and catalog data. And instead allow customers to really focus on here's the idea, let's try to get this into production or into a test environment as quickly as possible to see if this can really drive some value for our business. >> Yeah, so you're seeing that sort of value that you've mentioned, the non-differentiated heavy-lifting, moving up the stack, right? It used to just be provisioning and managing the storage. Now it's all the layers above that. And we're going beyond that. So my question to you, Kevin, is, how do you see the evolution of all this data at scale? I'm especially interested as it pertains to data that's, of course, in S3, which is your swim lane. When you talk to customers who want to do more with their data and analytics, and, by the way, even beyond analytics, you know, where it's having conversations now in the community about building data products and creating new value. But how do you respond and how do you see ChaosSearch fitting in to those outcomes? >> Well, I think that's it, Dave. It's about kind of going up the stack and instead of spending time organizing and cataloging data, particularly as the data volumes get much larger. When modern customers and modern data lakes that we're seeing, quickly go from a few petabytes to tens, to hundreds of petabytes or more. And, when you're reaching that kind of scale of data, a single person can't reasonably kind of wrap their head around all that data, you need tools. S3 provides a number of first party tools. And, you know, we're investing in things like our S3 batch operations to really help give the end users of that data, the business owners that leverage to manage their data at scale and apply their new ideas to the data and generate, you know, pilots and production work that really drives their business forward. And so I think that, you know, ChaosSearch, again, I would just say is a good example of, you know, the kind of software that I think helps go upstack, automate some of that data management, and just help customers focus really specifically on the things that they want to accomplish for their business. >> So this is really important. I mean, we've talked for well over a decade, how to get more value out of data, and it's been challenging for a lot of organizations. But we're seeing themes of scale, automation, fine-grain tooling ecosystem participating on top of that data and then extracting that data value. Kevin, I'm really excited to see you face to face at Reinventing, and learn more about some of the announcements that you're going to make. We'll see you there. >> Yeah. Stay tuned. Looking forward to seeing you in person. Absolutely. >> All right. Great to have Kevin on. Keep it right there because in a moment we're going to get the customer perspective on how a leading practitioner is applying ChaosSearch on top of S3 to create business value from data. You're watching The Cube, your leader at digital high-tech coverage. (uplifting music)

>>Welcome back. I really liked the drill down a data lakes with ed Walsh and Thomas Hazel. They building some cool stuff over there. The data lake we see it's evolving and chaos search has built some pretty cool tech to enable customers to get more value out of data that's in lakes so that it doesn't become stagnant. Time to dig, dig deeper, dive deeper into the water. We're here with Kevin Miller. Who's the vice president and general manager of S3 at Amazon web services. We're going to talk about activating S3 for analytics. Kevin, welcome. Good to see you again. >>Yeah, thanks Dan. It's great to be here again. So >>S3 was the very first service offered by AWS 15 years ago. We covered that out in Seattle. It was a great event you guys had, it has become the most prominent and popular example of object storage in the marketplace. And for years, customers use S3 is simple, cheap data storage, but because there's so much data now stored in S3 customers are looking to do more with the platform. So Kevin, as we look ahead to reinvent this year, we're super excited about that. What's new. What's got you excited when it comes to the AWS flagship storage offering. >>Yeah. Dan, well, that's right. And we're definitely looking forward to reinvent. We have some fun things that we're planning to announce there. So stay tuned on those, but I'd say that one of the things that's most exciting for me as customers do more with their data and look to store more, to capture more of the data that they're generating every day is our storage class that we had an announced a few years ago, but we, we actually just announced some improvements to the S3 intelligent tiering storage class. And this is really our storage class. The only one in the cloud at this point that delivers automatic storage cost savings for customers where the data access patterns change. And that can happen. For example, as customers have some data that they're collecting and then a team spins up and decides to try to do something more with that data and that data that was very cool and sitting sort of idle is now being actively used. And so with intelligent tiering, we're automatically monitoring data. And then there's for customers. There's no retrieval costs and no tiering charges. We're automatically moving the data into an access tier that reduces their costs though. And that data is not being accessed. So we've announced some improvements to that just a few months ago. And I'll just say, I look forward to some more announcements at reinvent that will extend, continue to extend what we have in our intelligent tiering storage class. >>That's cool, Kevin. I mean, you've seen, you know, that technology, that tiering concept had been around, you know, but since back in the mainframe days, the problem was, it was always inside a box. So you, you didn't have the scale of the cloud and you didn't have that automation. So I want to ask you as the leader of that business, when you meet with customers, Kevin, what do they tell you that they're there they're facing as challenges when they want to do more, get better insights out of all that data that they've moved into S3? >>Well, I think that's just it, Dave. I think that most customers I speak with they, of course they have the things that they want to do with their storage costs and reducing storage costs and just making sure they have capacity available. But increasingly I think the real emphasis is around business transformation. What can I do with this data? That's very unique and different than either that unlike, you know, prior optimizations where it would just reduce the bottom line, they're saying, what can I do that will actually drive my top line more by either, you know, generating new product ideas, um, allowing for faster, you know, close, closed loop process for acquiring customers. And so it's really that business transformation and all, everything around it that I think is really exciting. And for a lot of customers, that's a pretty long journey and, and helping them get started on that, including transforming their workforce and up-skilling, you know, parts of their workforce to be more agile and more oriented around software development, developing new products using software. >>So w when I first met the folks at, at chaos search, you know, Thomas took me through sort of the architecture w with ed as well. They had me at, you don't have to move your data. That was saying that was the grabber for me. And there are a number of public customers that digital river, uh, Blackboard or Klarna, we're going to get the customer perspective little later on and others that use both AWS S3 and chaos search. And they're trying to get more out of their, their S3 data and execute analytics at scale. So wonder if you could share with us Kevin, what types of activities and opportunities do you see for customers like these that are making the move to put their enterprise data in S3 in terms of capabilities and outcomes that they are trying to achieve and are able to achieve beyond using S3 is just a Bitbucket, >>Right? Well, Dan, I think you hit the nail on the head when you talk about outcomes. Cause that I think is, is key here. Customers want to reduce the time it takes to get to a tangible result that it affects the business that improves their business. And so that's one of the things that I excites me about what CAS search is doing here specifically is that automatic indexing, being able to take the data as it is in their bucket, index it and keep that index fresh and then allow for the customers to innovate on top of that and to try to experiment with a new capability, see, see what works and then double down on the things that really do work to drive that business. And so I just think that that capability reduces the amount of what I might call undifferentiated, heavy, lifting the work to just sort of index and organize and catalog data. And instead allow customers to really focus on here's the idea. Let's try to get this into production or into a test environment as quickly as possible to see if this can really drive some value for our business. >>Yeah. So you're seeing that sort of value that you've mentioned the non-differentiated heavy lifting, moving up the stack, right. It used to just be provisioning and managing the, now it's all the layers above that and it would go and beyond that. So my question to you, Kevin, is how do you see the evolution of this, all this data at scale I'm especially interested in, as it pertains to data that's of course, an S3, which is your swim lane. When you talk to customers who want to do more with their data and analytics, and by the way, even beyond analytics, you know, where it's having conversations now in the community about, about building data products and creating new value, but how do you respond and how do you see chaos search fitting in to those outcomes? >>Well, I think that's, that's it Dave, it's about kind of going up the stack and instead of spending time organizing and cataloging data, particularly as the data volumes give much larger when the modern customers and modern data lakes that we're seeing quickly go from a few petabytes to tens, to hundreds of petabytes or more. And when you reaching that kind of scale of data, it's a single person can reasonably kind of wrap their head around all that data. You need tools as three provides a number of first party tools and, you know, we're investing in things like our S3 batch operations to really help give the end users of that data, the business owners that leverage to manage their data at scale and apply their new ideas to the data and generate, you know, pilots and production work that really drives their business forward. And so I think that, you know, cast search again, I would just say as a good example of, you know, the kind of software that I think helps go, upstack automate some of that data management and just help customers focus really specifically on the things that they want to accomplish for their, their business. >>So this is, >>I mean, we've talked for well over a decade, how to get more value out of data. And it's been challenging for a lot of organizations, but we're seeing, we're seeing themes of scale automation, fine-grain tooling ecosystem participating, uh, on top of that data and then extracting that, that data value who Kevin, I'm really excited to see you face to face at re-inventing and learn more about some of the announcements that you're going to make. We'll see you there. >>Yeah. Stay tuned. Looking forward to seeing in person absolutely >>Have Kevin on, keep it right there because in a moment we're going to get the customer perspective on how a leading practitioner is applying chaos search on top of S3 to create a business value from data you're watching the cube, your leader, digital high tech coverage.

>> Narrator: From around the globe, it's theCUBE with digital coverage of AWS re:Invent 2020 sponsored by Intel, AWS and our community partners. >> Hello, welcome back to theCUBE's Virtual Coverage of AWS re:Invent 2020 virtual. Normally we're in person. This year because of the pandemic, we're doing it remote. We're Cube Virtual covering AWS re:Invent Virtual. I'm John for your host. We are theCUBE Virtual, two great guests here Linda Tong a general manager, AppDynamics and Dave McCann vice-president of AWS migration, marketplace and control services. Welcome to theCUBE. >> Thanks so much for having us. >> Good to see you again John. >> Linda we were talking to some AppDynamics folks and some of your customers, obviously we've been following the growth of the marketplace for many years. The confluence of the tailwinds of the innovation going on with COVID and post COVID strategies is about helping customers where they are and they're not in the office anymore. They got to get the job done. This is really important on this cloud migration of getting software in the hands of people to write these modern apps. It's a big theme. What's your perspective on this right now, because you guys are partnered with Amazon, share your vision. >> Yeah, absolutely. And you nailed it. It's with COVID-19 our customers like IT organizations are finding this need to accelerate their migration to the cloud. And what's more important is they're finding that more and more of their customers are engaging through digital experiences and with the influx of people leaning on those digital experiences during COVID, performance issues are becoming more and more apparent. And so we're helping our customers as they migrate to the cloud. And specifically to AWS, it's a big partnership for us because we need to understand how our customers and how they manage performance through these transitions can stay flawless so that they can manage those experiences for their end users. >> Yeah, Dave, I've been watching this discovery observation space, observability, service meshes, Kubernetes, cloud native higher level services have really gotten popularity have gone mainstream. So there's more and more demand for I won't call it point products. That's an old term, but in the cloud, these are just higher level services that people are adopting more of. You're seeing huge pickup in the marketplace of companies who are selling through there and engaging but it's not just selling, you're integrating. What's your vision for all of this? >> So, John, you're absolutely right. Our customers as they migrate more and more applications to the cloud and in some regulated industries they still have applications running on premise. They're really actually standing up a new operating model where they not only want observability of what's going on but I feel what we would call service management framework or a set of tools to manage the application portfolio. And companies around the world are putting together new common instance of AWS native services, such as CloudWatch CloudTrail, Service Catalog, AWS Config, Control Tower with best in class vendors like Cisco AppDynamics. And each company is building their own collection of tools into management framework that allows them to optimally modernize and manage their application portfolio. And it's a rising topic around the world. >> Linda, I want to get back to you on AppDynamics you're the leader of the team as general manager, congratulations. You know a little bit about software in the cloud and CloudScale and your career going back to Google now at AppDynamics you've seen a lot of the changes. What specifically value do you see AppDynamics and Amazon bringing to the market today? Because the world's changed. It's still large scale, there's faster speed but you can't just buy things like anymore, I've got to go in send a ticket request, go to procurement, developers want to integrate immediately. They need to integrate when they see a problem they got to integrate technology. This seems to be a trend. What's your, where is AppDynamics bringing the value of AWS to the market? >> Absolutely I think it's threefold. One it's for a lot of these developers, as they start to migrate their applications and modernize them with AWS and all the great services that are available we can partner to help them with that modernization effort while giving them visibility into the performance of those applications to make sure that they don't miss a beat as they deploy those on these new sets of services over AWS. The second thing is, for those customers that are leveraging AWS for that migration, we have a seamless integration between AppDynamics and AWS. So you can buy our service directly through AWS marketplace. So that becomes a really easy procurement. And then on top of that, as, a lot of developers have to manage hybrid employments, so new modern applications has done AWS as well as some of their traditional applications that are talking to each other. They can get that full end to end visibility leveraging AppDynamics so that they can understand what's going on across the entirety of their business as they start to lead these transformations across our organization. >> Dave, just comment on if you can, 'cause I know a little bit about some of the things you put in place, the enterprise I forget development or sales program where at the prices can be more friendly. I think this is kind of a use case where this is proving enterprises can get what they need in the marketplace that not only is it successful but you have traction with this. What's you take on... >> There's a number of motions that we're doing there John, to help large companies around the world who may have, dozens, hundreds and in comes cases with fortune 100 they're thousands of applications. And so you actually have to solve multiple challenges that the company has. On the procurement side, we're obviously working with AppDynamics to publish as a service right in AWS marketplace. And we have over 300,000 customers worldwide only AWS marketplace who are subscribing to software and provisioning out to hundreds and thousands of developers, all of whom are using their own AWS accounts. So on that provisioning and subscription experience we work deeply with the AppDynamics team to meet that a really seamless experience from discovery to provision to meter and billing. On the interoperability front, as Linda mentioned, our customers want these best in class tools like AppDynamics to work well with the other AWS services so that they can really have a very modern DevOps pipeline for those applications that are moving to more of a CICD model. And for people who are still running in a bit more of an Intel, ITSM model, they've still got to manage and monitor applications that haven't quite got there in the full modernization stack. So this is actually happening not just with the customer, the enterprise or with the ISV AppDynamics, this transitions' also working with all the consulting firms. And a lot of the large software resellers around the world, the computer centers of Europe the right spaces, the presidios of North America. The DXEs of Asia Pacific. These consulting partners are also using tools such as AppDynamics so to become a managed service provider. And in some cases on that journey to the cloud no join the customer saying I'm really busy I'm modernizing applications. Hey consulting partner, can you manage some part of my infrastructure, some part of my stack? And tools like AppDynamics and Kubernetes and AWS become really central tool kits to the new emerging managed service providers that are all around the world. >> Yeah, and I talked about this years ago with Andy Jassy and I think we were riffing on this run this new set of category creations of services and companies. Linda this appears to be one of those cases where, there's a category with existing spend and existing customers. So what he just said is interesting. And I want to get your thoughts because these are these points of these new areas where AppDynamics can potentially help enterprises. What are some of the areas that you see AppDynamics helping enterprises in their cloud adoption journey 'cause they want some cloud native we see Hybrid and all the announcements, Outpost, now Edge it's a distributed computer. You need to have software at every piece of the puzzle. So what's your, what areas can you share specifically? >> Absolutely and so, like Dave was just saying it's, as these organizations start to make these major cloud migrations, one, their applications are getting actually significantly more complex than they've ever been. And they're now spanning a much broader ecosystem than they've ever spanned before. So that the kind of coverage that IT organizations and DevOps needs to cover not only is seeing this explosion of data but it's also now spanning areas of control that some of these folks have never had to think about before. And so the value of AppDynamics is our ability to be able to ingest data from your cloud native applications your traditional applications, all different sources of domain data that you want to get including things like security data. So we can start to correlate that in a meaningful way and then tie that back to business insights. And so the way that AppDynamics is actually bringing value to the table is not only helping our customers get visibility across the entire stack, but actually only surfacing the most meaningful insights to help them act on that those performance issues that they might see and more meaningfully manage their businesses. >> Linda I think you guys are onto something really big not just on the wave and just the positioning but one of the trends that we're reporting and we're going to be teasing out all week three weeks here is automation is great but that's just baseline. Everything is a service really speaks to some of the things that you guys have to put in place 'cause the mandate is everything should be a service. Now, I mean, I'm overgeneralizing but that's generally the ivory tower C suite message. Make it as a service cloud scale is beautiful, but then you when you pass it down to the teams, that's like that's not easy boss. It's not easy to do. That's really kind of what you're getting at here. It's not just automation and DevOps. It's the business model. >> Absolutely it's the intelligence it's once you create thousands and thousands of services, how do you manage them effectively and know what matters and what doesn't? >> Dave your final word here on on this point is when you think about that if you believe that to be true, then I'm just going to be downloading services whenever I need them. So it's almost like quasi self service managed services kind of coming together in real time or with my off base there. What's your take on that? >> No, we're actually working together with that dynamic and so all these kinds of things. So as we proliferate services, John and, AWS has got over 175 services and application is made up of many components. So how do you actually correlate an associate all the resources that make up that application? And if you think about dynamics name is the application and dynamics what's going on with the application. So we actually just launched today service catalog application registry, which is a new API surface for the AWS service catalog that allows you to define NGS on all the AWS resources from a cloud formation stack set all the way down into an easy to instance and associate that's an application known. And so the higher level of abstraction is what we talked about is management of the application. And what customers want to do, CIO's want to manage the application all the resources associated through the application whether the application is running well, is it secure? Is it on budget? Whether it's actually running? So application management is kind of where people are going even though their application is made up of dozens of associated services. So this is the next frontier. >> Well you guys are just great to have on world-class partnership two leaders, AppDynamics, story history they continue to do well. And even now with the world going on, Dave congratulations on your success. Final question for both of you is, where's the partnership go from here? I think it's a great success story. What's in the store for the future? >> Linda. >> Yeah to the moon. It's look AWS is an amazing partner. And Dave is a great guy to work with and where we are going is to help our customers build world-class applications and be able to manage them and modernize those effectively. And there's no way we could do that without partners at AWS. So it's a, there's a long-term relationship here. >> Well, congratulations, Linda Tong general manager AppDynamics. Thanks for coming on, and virtually at least we'll see you on the Interwebs during the next couple of weeks here, Virtual re:Invent Dave McCann. Of course, we'll see you again and great to watch you continue to grow. Is there any new title is going to add to your thing marketplace now it's migration, control services come on. >> With innovation culture we keep innovating. >> Great to have you guys on. Thanks for, thanks for sharing, appreciate it. >> John, Linda thank you very much. >> Thanks. >> Thanks for that great insight. Really appreciate it. I'm John from theCUBE you're watching coverage of re:Invent 2020. This is theCUBE virtual. (upbeat music)

>>This is >>Dave Volante, and welcome to Storage Day. We're here at Amazon and Boston and you're watching the Cube. Wayne do so is here. He's the general manager of a lot of stuff. File hybrid edge transfer and data protection Service is at Amazon. Web service is good to see you, Wayne. Thanks. >>Good to see you. >>So let's talk about that. That's a pretty vast portfolio that you have explained that to our audience. >>Sure thinks so. The portfolio that I'm responsible for covers a vast swath of our stories portfolio on AWS. So in that we cover all of our files. Service's s Oh, that's E f s and FSX. Our data transport service is which includes data sync, transfer for sftp and our snowball or snow service's. And then also hybrid edge, which includes our snowball, compute and our stories, Gateway Service's and then data protection, which includes a W s back up. >>Wow. Okay, great. Congratulations on that portfolio. And, you know, I said I said earlier on it started with s3, and it's just exploded. Now all the service is this is part of what we sometimes call tongue and cheek cloud to 0.0, there's more work loads, more capabilities, more granularity. But talk about some of the big picture macro trends that you guys see in the marketplace. Specific Thio Sort of your area. >>Yes. So, uh, actually, it's so many, uh, think you said things are expanding. Things are accelerating in our space. One of things I like thio talk about with respect to our portfolio is we have storage service is dated. Transport service is to match the needs of your workloads and your applications. So all of these service is a purpose built for the type of storage that you need, the programming model that you need for your applications and workloads. So whether it's object storage with s3 and glacier or block storage with BBS or most recently, file service with F s and F S X file service is so you have the tools at your disposal. It'll that you need based on your on your application. Workloads. >>Talk more about the programming model. What? How do you envision that? What do you What do you mean? What's your mental model of the different >>process? You're so forever. People have been programming based on, you know, whether it's performance or or some scale of some sort. Um, you know, uh, databases traditionally used block storage because they don't need a lot of logic between them and the storage medium itself. File storage is been used for 50 years and has a very specific program model that exist in every operating system in every programming language. You know, whether it's an open, ah, read right, see close. It's a common paradigm that is used all over the place and that capability in the performance that you need to satisfy those applications and workloads very specific. And so for for aws, we provide those final systems for for Lennox, if you would with F House Windows, which is ever sex for Windows and for very high performance computing on luster. We've had an amazing storage platform, which is s3 and S three forms the basis for a lot of our customers data lakes on and basically storage data repositories, for which there are many integrations. With that, there are other >>sword service's. I often joke that, you know, if your expertise is is unpacking boxes plugging in setting up storage arrays, managing London's you, you might want to think about updating. You know your skill sets right, But so that's another big mega trend that we certainly see is people just don't see a lot of value in planning and managing and migrating over six month periods. Storage a raise. It's It's something that really doesn't have a lot of value to the business. So you guys have announced all these service is over the years and you've got some new announcements as well, that kind of play into some of the trends that we've been talking about. Talk about the news. >>Yes, that the news is pretty rich. Uh, for this season, let's let's start off with FSX eso FSX is our service for bringing fully manage third party or open source file systems, um, to our customers. And so Fsx Windows, as example, was launched last year, reinvent and has been rolling out the whole Siri's of features throughout the year, and we have a nice set of features coming out this year. So, as example today, effort, Sex Windows is a single ese service. We are rolling out multi easy capability, >>okay? And you you Sometimes you guys make the point that the beauty is there's no change required in APS, and we talked earlier about the program. We'll talk a little bit more about that. Why is that important to customers, >>you know and all index on FXX windows for another minute. A lot of abs been written to use the semantics of a particular file system in case of Windows will say NT f s and their written for that specific file system. We've provided customers with the capability of bringing those applications to AWS without any wary of compatibility. It's a pure lift and shift model. S O makes it really easy for them to bring their workloads. They should bring their workload so they don't have to deal with some of things you brought up early around provisioning buying systems, having to worry about saying that, planning for all of that. We take all of that work away from them and they get full compatibility based on what they need today and with some of the additional capabilities we're bringing to bear with the integrations in the ecosystem and heat up US ecosystem, they'll be able to appreciate those as well. >>Let's talk a little bit about more about that because you're basically, I'm inferring you're saying, Hey, this compelling reasons why you should move into the cloud. For instance, File Service's into the cloud. What's the difference between my on Prem? Isn't just on Prem Nass stuffing it into the cloud? Or is it more than you touched on integration? So convince me, why should I move? >>It's so much more than that. So if we if we look at the basic infrastructure once you literally click three or four buttons, Thio started files and creative file system, you no longer have to worry about it ever again. So the things that you have done on Prem, you no longer have to worry about having a sword administrator or having to provision in by storage and maintain it. We take care of all that would take care of all the security elements. I'm so important to your data to make sure that's in a in a secure environment. Security. It's job number one for us. So all of these capabilities and the ability to stand it up to never have to manage it never adorable security. We take care of all the capabilities like you should really be bringing those workloads onto a platform like this so that you can spend your time on added value. Um, service is our applications for your >>business, while in the integration is also a key piece of it. I mean, you know, for years, customers and customers still sometimes want to roll their own. You know, they like to have the you know, the knobs and turn them. But but many customers that we talked or saying Listen, it's too expensive. I don't want to be a systems integrator anymore in the cloud. How can they take advantage of those? Like sometimes they call it the flywheel effect. But the other innovations that you're bringing, whether it's machine learning or other service, is that you guys are bringing in. Is that how tight is that? Integration. >>So those integrations are ongoing, and they're there forever. It goes back to what I said a minute around over a three year period. All of these capabilities gonna be delivered to them, if you would at this at the same cost as the basic service. So let's talk about what happened this year. Um ah, lot of our customers are using sage maker for their M. L A I capabilities and sage maker is deeply integrated with both fsx luster and uh, E F s so that customers again don't have to worry about stories. They're not the way about sharing that are scaling. It's all there for them. >>You mentioned. Also you responsible for the snow product convention an edge. I was what it was to me. It was your first move, so the hybrid, I'll call it. But I always joke that, but it's true. The fastest way to get data from Point A to point B is a Chevy truck, and so, but you're referring to a sort of an edge play. You talk a little bit more about that, help us understand it. >>Sure, so Snowball, a service launched about five years ago. We initially launched a service as a bulk data migration service, and it's it's been that service for roughly four years. About a year ago, a little over a year ago, we started introducing thehe bility to have compute as part of that device, and the reason for that was customers were telling us as we're moving the data, we would like to be able to do some pre processing before it makes it onto AWS before it goes into history, is example. So we started providing that capability that ended up expanding into a full blown if you would cloud platform on a device that could be run in disconnected environments or stare environments. So with Snowball today of the ability to have easy two instances CBS storage s3 storage all in one device. And so that's a really powerful construct because you can build your applications on AWS using the same service is prove out if you wouldn't Dev UPS model that there what you need to be and then literally lift them onto, ah, snowball device and have those executing in the field as if they were running directly in the cloud. >>Change the subject a little bit when I look at the logo slide of all your customers, a lot of big names on their their global companies, a lot of things. So I run a cloud and they got a data center. You know he's Boston or something. No offense if you have a data center, East Boston, but regions are critical, um, especially for global scale. Cloud brings global scale, but it's also important to have data approximate to the users. So you're reducing late and see there's availability and redundancy aspects. Talk about your philosophy around regions and how it fits into your portfolio. How do you take advantage of all that capability? >>So a lot of our customers have global presence and the ability for them to have their application to have their business function in the regions that they're doing business and have those little agencies and also the availability model of being in multiple places. Case of disasters super important. Um, are regions are built, have at minimum three availability zones and an availability zone. You could think of boat as, ah, data center. So, for example, with the F. S. When you stand up a file system with the F S, your file system is automatically distributed, replicated across all three availability zones within that region. But as the user, you don't worry about any of that. We take care of it all for you. In the unfortunate event that our availability zone is made unavailable, your data is still fine. You still have access to that data all time? >>Yeah, and your customers, I think increasingly understanding this the beginning toe architect around regions and availability zones. It's a different way of thinking, but it's in some respects sort of the modern way of thinking. >>If you if you if you go back a few years and you think about all of the disaster recovery or business continue in software and capabilities that had been created, we're providing all of those capabilities today in our regional construct. >>Yeah, well, you know this. I mean, you both better have been around for a while, and we've seen the unnatural acts that you had to do to sort of create that level of redundancy and business continuance. And it was extremely expensive, complex and really risky to test. So I'll, uh, I'll leave you with the last word. Any other thoughts that you want to share with our audience? We're >>We're We're just first off. Thank you for giving you the time. Today. We're really excited about what we're doing with each of these. Service is we're very excited about the portfolio overall on the value that it's going to bring, and he's bringing to our customers today. We're excited about all the announcements. >>Yeah, we'll say we're seeing a lot of innovation. Expansion of the Amazon portfolio. Optionality, granularity performance, horses for courses, the right tool for the right job way. Thanks so much for coming to >>my pleasure. Thank you. >>You're welcome. All right. Keep it right to everybody. You watching the cube storage day from Amazon in Boston? Right back.

[Music] hi everybody this is David on tape with the Cuban welcome to Boston we're covering storage here at Amazon storage day and we're looking at all the innovations and the expansion of Amazon's pretty vast storage portfolio Duncan Lennox is here is the director of product management for Amazon DFS Duncan good to see it's great to be here so what is so EF s stands for elastic file system what is Amazon EFS that's right EFS is our NFS based filesystem service designed to make it super easy for customers to get up and running with the file system in the cloud so should we think of this as kind of on-prem file services just stuck into the cloud or is it more than that it's more than that but it's definitely designed to enable that we wanted to make it really easy for customers to take the on pram applications that they have today that depend on a file system and move those into the cloud when you look at the macro trends particularly as it relates to file services what are you seeing what a customer's telling you well the first thing that we see is that it's still very early in the move to the cloud the vast majority of workloads are still running on Prem and customers need easy ways to move those thousands of applications they might have into the cloud without having to necessarily rewrite them to take advantage of cloud native services and that's a key thing that we built EFS for to make it easy to just pick up the application and drop it into the cloud without the application even needing to know that it's now running in the cloud okay so that's transparent to the to the to the application and the workload and it absolutely is we built it deliberately using NFS so that the application wouldn't even need to know that it's now running in the cloud and we also built it to be elastic and simple for the same reason so customers don't have to worry about provisioning the storage they need it just works NFS is hard making making NFS simple and elastic is not a trivial engineering task is it it hadn't been done until we did it a lot of people said it couldn't be done how could you make something that truly was elastic in the cloud but still support that NFS but we've been able to do that for tens of thousands of customers successfully and and what's the real challenge there is it to maintain that performance and the recoverability from a technical standpoint an engineering standpoint what's yes sir it's all of the above people expect a certain level of performance whether that's latency throughput and I ops that their application is dependent on but they also want to be able to take advantage of that pay-as-you-go cloud model that AWS created back with s3 13 years ago so that elasticity that we offer to customers means they don't have to worry about capex they don't have to plan for exactly how much storage they need to provision the file system grows and shrinks as they add and remove data they pay only for what they're using and we handle all the heavy lifting for them to make that happen this this opens up a huge new set of workloads for your customers doesn't it it absolutely does and a big part of what we see is customers wanting to go on that journey through the cloud so initially there starting with lifting and shifting those applications as we talked about it but as they mature they want to be able to take advantage of newer technologies like containerization and ultimately even service all right let's talk about EFS ia infrequently access files is really what it's designed for tell us more about it right so one of the things that we heard a lot from our customers of course is can you make it cheaper we love it but we'd like to use more of it and what we discovered is that we could develop this infrequent access storage class and how it works is you turn on a capability we call lifecycle management and it's completely automated after that so we know from industry analysts and from talking to customers that the majority of data perhaps as much as 80% goes pretty cold after about a month and it's rarely touched again so we developed the infrequent access storage class to take advantage of that so once you enable it which is a single click in the console or one API call you pick a policy 14 days 30 days and we monitor the readwrite IO to every file individually and once a file hasn't been read from or written to in that policy period say 30 days we automatically and transparently move it to the infrequent access storage class which is 92% cheaper than our standard storage class it's only two and a half cents in our u.s. East one region as opposed to 30 cents for our standard storage class two and a half cents per per gigabyte per gigabyte month we've done about four customers that were particularly excited about is that it remains active file system data so we move your files to the infrequent access storage class but it does not appear to move in the file system so for your applications and your users it's the same file in the same directory so they don't even need to be aware of the fact that it's now on the infrequent access storage class you just get a bill that's 92 percent cheaper for storage for that file like that ok and it's and it's simple to set up you said it's one click and then I set my policy and I can go back and change my that's exactly right we have multiple policies available you can change it later you can turn off lifecycle management if you decide you no longer need it later so how do you see customers taking advantage of this what do you expect the adoption to be like and what are you hearing from them well what we heard from customers was that they like to keep larger workloads in their file systems but because the data tends to go cold and isn't frequently accessed it didn't make economic sense to say to keep large amounts of data in our standard storage class but there's advantages to them in their businesses for example we've got customers who are doing genomic sequencing and for them to have a larger set of data always available to their applications but not costing them as much as it was allows them to get more results faster as one example you obviously see that yeah what we're what we're trying to do all the time is help our customers be able to focus less on the infrastructure and the heavy lifting and more on being able to innovate faster for their customer so Duncan Duncan some of the sort of fundamental capabilities of EFS include high availability and durability tell us more about that yeah when we were developing EFS we heard a lot from customers that they really wanted higher levels of durability and availability than they typically been able to have on Prem it's super expensive and complex to build high availability and high durability solutions so we've baked that in as a standard part of EFS so when a file is written to an EFS file system and that acknowledgement is received back by the client at that point the data is already spread across three availability zones for both availability and durability what that means is not only are you extremely unlikely to ever lose any data if one of those AZ's goes down or becomes unavailable for some reason to your application you continue to have full read/write access to your file system from the other two available zones so traditionally this would be a very expensive proposition it was sort of on Prem and multiple data centers maybe talk about how it's different in the clouds yeah it's complex to build there's a lot of moving parts involved in it because in our case with three availability zones you were talking about three physically distinct data centers high-speed networking between those and actually moving the data so that it's written not just to one but to all three and we handled that all transparently under the hood in EFS it's all included in our standard storage to your cost as well so it's not something that customers have to worry about more either a complexity or a cost point of view it's so so very very I guess low RPO and an RTO and my essentially zero if you will between the three availability zones because once your client gets that acknowledgement back it's already durably written to the three availability zones all right we'll give you last word just in the world of file services what should we be paying attention to what kinds of things are you really trying to achieve I think it's helping people do more for less faster so there's always more we can do and helping them take advantage of all the services AWS has to offer spoken like a true Amazonian Duncan thanks so much for coming on the queue for thank you good all right and thank you for watching everybody be back from storage day in Boston you watching the cute

>>We're back in storage day at Amazon in Boston, on detente with the Cube. Ed name is here. He's the general manager of X ed. Welcome to the Cube. Good to say thanks for having me, Dave. Okay, So explain to me why you guys launched FSX for Windows File server. You know why now? >>Well, we did it because customers asked us to do it. What customers told us was that they were tired of all of the effort and overhead in managing windows, file systems and Windows file servers on their own, everything from routine maintenance, like patching to provisioning. They just didn't wanna have to do all of that heavy lifting. So they asked us for a simple solution. Fully manage solution on the cloud. There's a lot of windows data out there. A lot of data that's access from windows computers. Eight of us is the cloud that has the most windows workloads running on it. So it was a very natural ask for customers to ask us as they're moving their windows workloads onto eight of us to have a file system that's fully managed for them that could be accessed by those workloads. So it was It was actually very natural and, uh, unexpected. Ask from customers, >>you know, love. You may not know that, but it does kind of make sense. Is so much windows out there You're the cloud leader. So peanut butter and jelly. Um, how do you see customers using FSX for Windows? >>Yeah, What's really exciting is they're using it for a really broad spectrum of workloads eso everything from traditional user shares and home directories, Thio development environments to analytics, workloads, tau video, trance coating. So it's a very wide spectrum of workloads that they're on the service and we're continuing to see new new types of workloads every day, which is really exciting. >>So we're hearing stories. What exactly is new around FSX for Windows file service Specifically. >>Yeah, Well, we've launched a number of capabilities this year throughout the year s 01 of the significant ones that we launched was the ability for customers to use their self managed active directories on dhe join their FSX file systems to those. So we now have two options. Customers can use a fully managed AWS fully managed active directory or their own with FSX. We launched a number of capabilities around access from on premises. For example, customers can now access. Or when we launched it, we announced that they could now access their file systems over direct connect connections over VPN so they can access the Windows file systems from computers and from end users that are running on premises. So quite a few announcements this year Those are just two examples, and we're really excited about really a slew of announcements and feature features that we're launching now. And I can get into those if you like, give me some examples of your work. So one of the, uh, the most common questions we've had from customers is. Can we offer a native multi daisy capability, multi availabilities own capability? So a lot of customers are running enterprise grade workloads on FXX, and they want to move more and more of those workloads onto AWS, and they don't wanna have to, ah, manage the overhead of using something like a distributed file system or D F s replication between fsx file systems and different disease. So we're launching a fully managed, super simple, multi easy capability, and that's a deployment options that custom the customers will have in addition to what we already had, which was the single easy deployment options. >>Let me see some recurring themes when you talkto folks at Amazon announced service is it's the it's the same sort of mantra. Be able to reduce that heavy lifting, shift your focus to things that will add more value to your business. Take advantage of these other service is through these integrations that that we're doing. So I mean, it kind of feels like a no brainer, but I give you the last the last word. I mean, is it Why is it why should customers, you know, sell me on why I should move by dated to the cloud? >>Yeah. I mean, we we like to think of it as a no brainer because we are fully managing everything for the customer. Um, the the service is built on top of Windows server, so provides a fully compatible Windows file system, and we've managed that fully four customers, So you get complete compatibility with us and be complete compatibility with Auntie if s file system semantics and features. So it's a very simple move for customers to move their existing workloads onto the service and have it before we managed a couple of the other features that we're launching that I do want to mention our We're launching data D duplication we're launching. Ah, whole bunch of administrative capabilities, like user quotas were extending. Our administrative CIA lied to do things like a lot of customers to create shares programmatically so really a very exciting set of capabilities that we really think make this a ah no brainer for customers. >>Well, that's another recurring themes. You guys, you know, you dropped prices and look at the moors losses. Prices continue to drop. The differences them is on. You make it transparent on DDE. If I use a service is lower cost, my bill goes down and then, of course, I end up using more because this is an elastic world. So that's a good thing. But, Ed, thanks so much for coming on. The key. Thank you. Share is that any other thing is you guys only window specialists. It's just kind of ironic, you know, leader in windows. And, uh, >>well, it really comes from What are our customers are asking us for? So they see moving their windows. Workloads is the first step to the full modernization and being all in on the cloud. >>Great. We'll get exit. Thank you. All right. And thank you for watching everybody right back after this. Short break, Dave. A lot with the Cube.

(upbeat music) >> Hi, everybody, we're back. This is Dave Vellante with theCUBE. We're here talking storage at Amazon in Boston. Asa Kalavade's here, she's the general manager for Hybrid and Data Transfer services. >> Let me give you a perspective of how these services come together. We have DataSync, Storage Gateway, and Transfer. As a set of Hybrid and Data Transfer services. The problem that we're trying to address for customers is how to connect their on premises infrastructure to the cloud. And we have customers at different stages of their journey to the cloud. Some are just starting out to use the cloud, some are migrating, and others have migrated, but they still need access to the cloud from on-prem. So the broad charter for these services is to enable customers to use AWS Storage from on-premises. So for example, DataStorage Gateway today is used by customers to get unlimited access to cloud storage from on-premises. And they can do that with low latency, so they can run their on-prem workloads, but still leverage storage in the cloud. In addition to that, we have DataSync, which we launched at re:Invent last year, in 2018. And DataSync essentially is designed to help customers move a lot of their on-premises storage to the cloud, and back and forth for workloads that involve replication, migration, or ongoing data transfers. So together, Gateway and DataSync help solve the access and transfer problem for customers. >> Let's double down on the benefits. You started the segment just sort of describing the problem that you're solving, connecting on-prem to cloud, sort of helping create these hybrid environments. So that's really the other benefit for customers, really simplifying that sort of hybrid approach, giving them high performance confidence that it actually worked. >> Maybe talk a little bit more about that. >> So with DataSync, we see two broad use cases. There is a class of customers that have adopted DataSync for migration. So we have customers like Autodesk who've migrated hundreds of terabytes from their on-premises storage to AWS. And that has allowed them to shut down their data center, or retire their existing storage, because they're on their journey to the cloud. The other class of use cases is customers that have ongoing data that they need to move to the cloud for a workload. So it could be data from video cameras, or gene sequencers that they need to move to a data pipeline in the cloud, and they can do further processing there. And in some cases, bring the results back. So that's the second continuous data transfer use case, that DataSync allows customers to address. >> You're also talking today, about Storage Gateway high availability version of Storage Gateway. What's behind that? >> Storage Gateway today is used by customers to get access to data in the cloud, from on-premises. So if we continue this migration story that I mentioned with DataSync, now you have a customer that has moved a large amount of data to the cloud. They can now access that same data from on-premises for latency reasons, or if they need to distribute data across organizations and so on. So that's where the Gateway comes into play. Today we have 10's of thousands of customers that are using Gateway to do their back-ups, do archiving, or in some cases, use it as a target to replace their on-premises storage, with cloud backed storage. So a lot of these customers are running business critical applications today. But then some of our customers have told us they want to do additional workloads that are uninterruptible. So they can not tolerate downtime. So with that requirement in mind, we are launching this new capability around high availability. And we're quite excited, because that's solving, yet allowing us to do even more workloads on the Gateway. This announcement will allow customers to have a highly available Gateway, in a VMware environment. With that, their workloads can continue running, even if one of the Gateways goes down, if they have a hardware failure, a networking event, or software error such as the file shares becoming unavailable. The Gateway automatically restarts, so the workloads remain uninterrupted. >> So talk a little bit more about how it works, just in terms of anything customers have to do, any prerequisites they have. How does it all fit? >> Customers can essentially use this in their VMware H.A. environment today. So they would deploy their Gateway much like they do today. They can download the Gateway from the AWS console. If they have an existing Gateway, the software gets updated so they can take advantage of the high availability feature as well. The Gateway integrates into the VMware H.A. environment. It builds up a number of health checks, so we keep monitoring for the application up-time, network up-time, and so on. And if there is an event, the health check gets communicated back to VMware, and the Gateway gets restarted within, in most typical cases, under 60 seconds. >> So customers that are VMware customers, can take advantage of this, and to them, it's very non disruptive it sounds like. That's one of the benefits. But maybe talk about some of the other benefits. >> We saw a large number of our on-premises customers, especially in the enterprise environments, use VMware today. And they're using VMware HA for a number of their other applications. So we wanted to plug into that environment so the Gateway is as well highly available. So all their applications just work in that same framework. And then along with high availability, we're also introducing two additional capabilities. One is real time reports and visibility into the Gateway's resource consumption. So customers can now see embedded cloud watch graphs on how is their storage being consumed, what's their cache utilization, what's the network utilization. And then the administrators can use that to, in fairly real time, adapt the resources that they've allocated to the Gateway. So with that, as their workloads change, they can continue to adapt their Gateway resources, so they're getting the maximum performance out of the Gateway. >> So if they see a performance problem, and it's a high priority, they can put more resources on it-- >> They can attach more storage to it, or move it to a higher resourced VM, and they can continue to get the performance they need. Previously they could still do that, but they had to have manual checks. Now this is all automated, we can get this in a single pane of control. And they can use the AWS console today, like they do for their in cloud workloads. They can use that to look at performance of their on-premises Gateway's as well. So it's one pane of control. They can get CloudWatch health reports on their infrastructure on-prem. >> And if course it's cloud, so I can assume this is a service, I pay for it when I used it, I don't have to install any infrastructure, right? >> So the Gateways, again, consumption based, much like all AWS services. You download the Gateway, it doesn't cost you anything. And we charge one cent per gigabyte of data transfer through the Gateway, and it's capped at $125 a month. And you just pay for whatever storage is consumed by the Gateway. >> When you talk to senior exec's like Andy Jassy, always says "We focus on the customers." And sometimes people roll their eyes, but it's true. This is a hybrid world. Years ago, you didn't really hear much talk about hybrid. You talked to your customers and say, "Hey, we want to connect our on-prem to the public cloud." You're bringing services to do that. Asa, thanks so much for coming to theCUBE. Appreciate it. >> Thank you, thanks for your time. >> You're welcome. And thank you for watching everybody. This is Dave Vellante with theCUBE. We'll be back right after this short break. (upbeat music)

>>day, Volonte. And welcome to the Cuban special presentation here from Amazon in Boston. We're talking storage, really? A group of intelligent people here in the storage world and really excited to have Kevin Miller. You got hard news today around this. Think of replication. Time >>control. Yeah. >>What? What's that all about? What should we know about S3 replication? What problems isn't solving for customers? Why'd you do this? >>Yeah, absolutely. So we're very >>pleased to announce the launch today of s three replication Time control. >>This is a >>future that a number of customers across really across the board, large enterprise as well as public sector customers have asked us >>for to really give >>them insight and confidence that critical data they need to have replicated will be done in the time frames that they require. So we're actually today offering industry first s L. A of 99.9% of data will be replicated with within 15 minutes when using replication, time control and really, most data is replicated within a matter of seconds. But then having that escalate to >>back up that promise. So >>we have a number of customers who >>use as three replication today. Both is in our cross region replication as well as same region replication. And so the >>use cases really >>span the gamut from customers were looking to just back up their data so they might make a copy into a lower cost storage class to have a backup of that data. A CZ well as customers that I want to have on always on disaster recovery site, where they can replicate the data and then have a live hot, ready to go replication in another region for disaster >>recovery. Okay, so let's double click on that a little bit. Cross region replication. C r R >>r r >>Tell us more about that. What should we know there? >>Well, see, you're ours. The >>capability we've had for a long time, and it's it's a really critical capability. Ah, building block that our customers used to ensure that they can maintain a second copy of the data in another region. And so, and with Sierra are they can not only replicate the data, but they can actually replicate it into a completely different accounts so they can actually have two accounts that with potentially different access control and different administrators who can access those accounts. So they really have confidence that even if there was a knish you with their application in one region, that they can immediately begin operating in that second region. And so so we have customers who use replication for backup recovery, but also for a ZAY said sort of live replication to have ah always on D our site. >>Okay. And you also just recently announced the same reason. Region replication tell us more about that. >>Well, same region replication. It provides many of the benefits of cross region replication, but does so within one region. So we do have some customers >>who would like to, for example, make a backup copy of their data into a different account. But they >>need to >>maintain that data within the same geography, but perhaps for data, sovereignty reasons, or that they just want Thio, keep everything in one region but still have that second copy. So with same region replication, it's really just one parameter in the replication configuration, and they have all the benefits that we have historically had with across region application. >>So, Kevin, what should we be watching for? Just in terms of s three replication. Replication generally is very important for customers, really. But what's next for Amazon as three replication that we should be paying attention to? >>Well, you know, we, uh we think the >>replication today has ah range of different differentiated capabilities in terms of the ability to replicate on a tag level or replicate subset of the data. And so, you know, >>really, our goal with replication is just to make it as easy as >>possible for customers. Thio configure the replication they need Andi provide that flexibility while also providing the sort of the fully managed experience that we have with us three where you don't have to build your own software to do it. So, >>you know, we're gonna be continuing >>to work with customers. Uh, Thio simplify the things that they need to d'oh to configure replication for their different use cases. >>Let's talk about that customer angle you're just thinking about as three replication time control. What you expect customers to be saying about this, how they're going to be using it. What kind of problems are they going to be solved? >>Yeah, well, we have customers, you know, particularly those >>in regulated industries or in government public sector where they are under very stringent requirements. Thio be able to prove that they always have a second copy of the data and and this is the way that they can do that. So we air, you know, working with customers in with some of the tightest regulations you can imagine who were saying, Yeah, this is what I need with this capability Now I can I can watch it. I can monitor it. Ah, and I and more importantly, I know that the data is there for them. They can't start processing the data until they know that that second copy is is made. So they're using the replication time control metrics to really look at it real time and say, Okay, I'm ready to begin processing this data because I know I have both copies made. >>Well, it's great to see you guys really expanding the storage portfolio again. It started very simple, but you get that flywheel effect going. It's it's a critical part of the value chain. So congratulations. I'll give you last word, and >>I I just think that >>obviously that s three stands for simple storage service. And despite all of the flexibility and capability we're trying to build in. At the same time, simplicity is job number one for us. And so >>we're just >>really excited about with replication. Time control. Uh, we think that we've built something that both hits, that that mark of being simple but also provides just a lot of capability that that otherwise, you know, would take quite a bit of effort. >>Always a balance. Right? The simple you make it that war customers wants. Kevin, thanks so much for coming on The Cube. Really appreciate it. >>Absolutely. Thanks for having me. >>You're welcome. And thank you for watching everybody, right? Right back, Right after this short break.

>>This is Dave Violante. We're here at a W s with the Keep talking About Storage palate cars. Here is the director of product management for E B s Elastic block storage. Welcome. Good to see again. >>Nice to see it. If >>so, let's talk about E b s. You know, it all started with us. Three and course customers demand Maur. What do we need to know about E b s? Like, what are the options that you provide? Give us the late low down. >>Yeah. So the way to think about block storage in the AWS eight abreast constructors. Really two kinds of offerings. One is around instant storage, which is a form of block strategy. And then you have a block started service, which is E. B s Andi. Sort of. The key thing they're from customer standpoint of different shit between the two is if you warn your storage like cycle to be coincident with your instance like cycle, then you use instant surgeon. That's why we see a lot of our customers using since storage, because they won't want that experience if you want. On the other hand, it's storage life cycle that's different from your instance life cycle. So the ability to change instances, the ability to grow size is the ability to to take back ups. Then you want to choose the obvious experience. And there we have a series of volume types that customers can consume. Be a GP two we have, I want. We have our stream volumes, which are a C one and C one. >>So she's when you talk to customers of block stores. What did they tell you that they most care about? >>Yeah, uh, it is. It is a Lord around performance. It is a lot around. Availability is a lot on your ability. He's a fuse. Those of the core characteristics that that customers care about earlier this year as an example, one of the things that we launched for customers was the ability to encrypt their volumes by default on you. Say, Well, why is that important? So security becomes a big concern for customers a day as they think about their environment and with encryption by default. We just made it simple. With a single setting, you can now, at an account level, ensure that all your PBS volumes created from that point on our fully encrypted. >>Okay, let's talk about snapshots. So how o r r. Snapshots in the cloud? Different. And how are your customers using stamps? >>Yeah, that's great. Great. Great. Cigarette in tow. Common conversation. Customers who are coming from on premises environment are used to snapshots is being sort of this copy on right type attack volumes. The way to think about aws snapshot. Devious snapshots in particular are really to think of them as backup. And so that is the one sort of key thing that I always tell customers is to think of what we call snapshots, really as backups. Especially if you're coming from a non premises environment. >>Okay, um, how about things you're doing to really improve? Uh, EBS snapshots. I mean, is it more performance? Is it making simple Are expanding use cases. Yeah. >>Yeah. Let's talk about the use case scenario Is that that snapshots get use, and snapshots are really the underlying storage for water called Amazon machine images. Our aim eyes. That is how snaps that is, how our instances boot. That is also the way that customers create CBS Williams from, so you can create an obvious volume from a snapshot. So on that on that particular use case, one of the things that we're we're now launching is a capability via calling far snapshot restored. So you can now take a knee, be a snapshot and then within an availability is soon. Make it such that you can. You can now launch volumes from it without encountering any Leighton sing and back on DDE. That we think is a tremendously powerful capability for customs. Because if you can, it takes away all the undifferentiated heavy lifting that they had to do in order to lure the data from the snapshot into the volume completely out of the picture and allows them to focus on getting their data to their applications. That's right. >>All right, we'll give you the last word. Final thoughts on the innovations that you had. Congratulations on all the hard work. >>No, actually, this is the team has done a tremendous amount of work in art launches. Couldn't be happier to see this in the hands of customers. We look forward to seeing what they build from from the things that we provided them so excited to see that happen. >>That's actually quite amazing. It started all very simple with us three. And now we've seen service is just become more granular. Higher performance. Really meeting customer demands. She's thanks so much. Thank you so much. All right. Thanks for watching. Your body will be back right after this short break.

>> Announcer: Live from Orlando, Florida, it's theCUBE, covering .conf2018. Brought to you by Splunk. >> Welcome back to .conf2018 everybody, this is theCUBE the leader in live tech coverage. I'm Dave Vellante with Stu Miniman, wrapping up day one and we're pleased to have Bina Khimani, who's the global head of Partner Ecosystem for the infrastructure segments at AWS. Bina, it's great to see you, thanks for coming on theCUBE. >> Thank you for having me. >> You're very welcome. >> Pleasure to be here. >> It's an awesome show, everybody's talking data, we love data. >> Yes. >> You guys, you know, you're the heart of data and transformation. Talk about your role, what does it mean to be the global head Partner Ecosystems infrastructure segments, a lot going on in your title. >> Yes. >> Dave: You're busy. (laughing) >> So, in the infrastructure segment, we cover dev apps, security, networking as well as cloud migration programs, different types of cloud migration programs, and we got segment leaders who really own the strategy and figure out where are the best opportunities for us to work with the partners as well as partner development managers and solution architects who drive adoption of the strategy. That's the team we have for this segment. >> So everybody wants to work with AWS, with maybe one or two exceptions. And so Splunk, obviously, you guys have gotten together and formed an alliance. I think AWS has blessed a lot of the Splunk technology, vice versa. What's the partnership like, how has it evolved? >> So Splunk has been an excellent partner. We are really joined hands together in many fronts. They are fantastic AWS marketplace partner. We have many integrations of Splunk and AWS services, whether it is Kinesis data, Firehose, or Macy, or WAF. So many services Splunk and AWS really are well integrated together. They work together. In addition, we have joined go to market programs. We have field engagement, we have remand generation campaigns. We join hands together to make sure that our customers, joint customers, are really getting the best value out of it. So speaking of partnership, we recently launched migration program for getting Splunk on prem, Splunk Enterprise customers to Splunk Cloud while, you know, they are on their journey to Cloud anyway. >> Yeah, Bina let's dig into that some, we know AWS loves talking about migrations, we dig into all the databases that are going and we talk at this conference, you know Splunk started out very much on premises but we've talked to lots of users that are using the Cloud and it's always that right. How much do they migrate, how much do they start there? Bring us instead, you know, what led to this and what are the workings of it. >> So what, you know if you look at the common problems people have customers have on prem, they are same problems that customers have with Splunk Enterprise on prem, which is, you know, they are looking for resiliency. Their administrator goes on vacation. They want to keep it up and running all the time. They help people making some changes that shouldn't have been made. They want the experts to run their infrastructure. So Splunk Cloud is run by Splunk which is, you know they are the best at running that. Also, you know I just heard a term called lottery proof. So Splunk Cloud is lottery proof, what that means the funny thing is, that you know, your administrator wins lottery, you're not out of business. (laughs) At the same time if you look at the the time to value. I was talking to a customer last night over dinner and they were saying that if they wanted to get on Splunk Enterprise, for their volume of data that they needed to be ingested in Splunk, it would take them six months to just get the hardware in place. With Splunk Cloud they were running in 15 minutes. So, just the time to value is very important. Other things, you know, you don't need to plan for your peak performance. You can stretch it, you can get all the advantages of scalability, flexibility, security, everything you need. As well as running Splunk Cloud you know you are truly cost optimized. Also Splunk Cloud is built for AWS so it's really cost optimized in terms of infrastructure costs, as well as the Splunk licensing cost. >> Yeah it's funny you mentioned the joke, you know you go to Splunk cloud you're not out of a job, I mean what we've heard, the Splunk admins are in such high demand. Kind of running their instances probably isn't, you know a major thing that they'd want to be worrying about. >> Yes, yes, so-- >> Dave: Oh please, go. >> So Splunk administrators are in such a high demand and because of that, you know, not only that customers are struggling with having the right administrators in place, also retaining them. And when they go to Cloud, you know, this is a SAS version, they don't need administrators, nor they need hardware. They can just trust the experts who are really good at doing that. >> So migrations are a tricky thing and I wonder if we can get some examples because it's like moving a house. You don't want to move, or you actually do want to move but it's, you have be planful, it's a bit of a pain, but the benefits, a new life, so. In your world, you got to be better, so the world that you just described of elastic, you don't have to plan for peaks, or performance, the cost, capex, the opex, all that stuff. It's 10 X better, no debate there. But still there's a barrier that you have to go through. So, how does AWS make it easier or maybe you could give us some examples of successful migrations and the business impact that you saw. >> Definitely. So like you said, right, migration is a journey. And it's not always easy one. So I'll talk about different kinds of migration but let me talk about Splunk migration first. So Splunk migration unlike many other migration is actually fairly easy because the Splunk data is transient data, so customers can just point all their data sources to Splunk Cloud instead of Splunk Enterprise and it will start pumping data into Splunk Cloud which is productive from day one. Now if some customers want to retain 60 to 90 days data, then they can run this Splunk Enterprise on prem for 60 more days. And then they can move on to Splunk Cloud. So in this case there was no actual data migration involved. And because this is the log data that people want to see only for 60 to 90 days and then it's not valuable anymore. They don't really need to do large migration in this case it's practically just configure your data sources and you are done. That's the simplest part of the migration which is Splunk migration to Splunk Cloud. Let's talk about different migrations. So... you have heard many customers, you know like Capital One or many other Dow-Jones, they are saying that we are going all in on AWS and they are shutting down their data centers, they are, you know, migrating hundreds of thousands of applications and servers, which is not as simple as Splunk Cloud, right? So, what AWS, you know, AWS does this day in and day out. So we have figured it out again and again and again. In all of our customer interactions and migrations we are acquiring ton of knowledge that we are building toward our migration programs. We want to make sure that our customers are not reinventing the wheel every time. So we have migration programs like migration acceleration program which is for custom large scale migrations for larger customers. We have partner migration programs which is entirely focused on working with SI partners, consulting partners to lead the migrations. As well as we're workload migration program where we are standardizing migrations of standard applications like Splunk or Atlassian, or many of their such standard applications, how we can provide kind of easy button to migrate. Now, when customers are going through this migration journey, you know, it's going to be 10 X better like you said, but initially there is a hump. They are probably needing to run two parallel environments, there is a cost element to that. They are also optimizing their business processes there is some delay there. They are doing some technical work, you know, discovery, prioritization, landing zone creations, security, and networking aspects. There are many elements to this. What we try to do is, if you look at the graph, their cost is right now where this and it's going to go down but before that it goes up and then goes down. So what we try to do is really provide all the resources to take that hump out in terms of technical support, technical enablement, you know, partner support, funding elements, marketing. There are all types of elements as well as lot of technical integrations and quick starts to take that hump out and make it really easy for our customers. >> And that was our experience, we're Amazon customer and we went through a migration about, I don't know five or six years ago. We had, you know, server axe and a cage and we were like, you know, moving wires over and you'd get an alert you'd have to go down and fix things. And so it took us some time to get there, but it is 10 X better now though. >> It is. >> The developers were so excited and I wanted to ask you about, sort of the dev-ops piece of it because that's really, it became, we just completely eliminated all the operational pieces of it and integrated it and let the developers take care of it. Became, truly became infrastructure as code. So the dev-ops culture has permeated our small organization, can't imagine the impact on a larger company. Wonder if you could talk about that a little bit. >> Definitely. So... As customers are going through this cloud migration journey they are looking at their entire landscape of application and they're discovering things that they never did. When they discover they are trying to figure out should I go ahead and migrate everything to AWS right now, or should I a refactor and optimize some of my applications. And there I'm seeing both types of decisions where some customers are taking most of their applications shifting it to cloud and then pausing and thinking now it is phase two where I am on cloud, I want to take advantage of the best of the breed whatever technology is there. And I want to transform my applications and I want to really be more agile. At the same time there are customers who are saying that I'm going to discover all my workload and applications and I'm going to prioritize a small set of applications which we are going to take through transformation right now. And for the rest of it we will lift and shift and then we will transform. But as they go through this transformation they are changing the way they do business. They are changing the way they are utilizing different technology. Their core focus is on how do I really compete with my competition in the industry and for that how can IT provide me that agility that I need to roll out changes in my business day in day out. And for that, you know, Lambda, entire code portfolio, code build, code commit, code deploy, as well as cloud trail, and you know all the things that, all the services we have as well as our partners have, they provide them truly that edge on their industry and market. >> Bina, how has the security discussion changed? When Stu and I were at the AWS public sector summit in June, the CIO of the CIA stood up on stage in front of 10,000 people and said, "The cloud on my worst day from a security perspective "is better than my client server infrastructure "on a best day." That's quite an endorsement from the CIA, who's got some chops in security. How has that discussion changed? Obviously it's still fundamental, critical, it's something that you guys emphasize. But how has the perception and reality changed over the last five years? >> Cloud is, you know, security in cloud is a shared responsibility. So, Amazon is really, really good at providing all the very, very secure infrastructure. At the same time we are also really good at providing customers and business partners all of the tools and hand-holding them so that they can make their application secure. Like you said, you know, AWS, many of the analysts are saying that AWS is far more secure than anything they can have within their own data center. And as you can see that in this journey also customers are not now thinking about is it secure or not. We are seeing the conversation that, how in fact, speaking of Splunk right, one customer that I talked to he was saying that I was asking them why did you choose Splunk cloud on AWS and his take was that, "I wanted near instantaneous SOA compliant "and by moving to Splunk cloud on AWS "I got that right away." Even I'm talking to public sector customers they are saying, you know, I want fair DRAM I want in healthcare industry, I want HIPPA Compliance. Everywhere we are seeing that we are able to keep up with security and compliance requirements much faster than what customers can do on their own. >> So they, so you take care of, certainly from the infrastructure standpoint, those certifications and that piece of the compliance so the customer can worry about maybe some of the things that you don't cover, maybe some of their business processes and other documentation, ITIL stuff that they have to do, whatever. But now they have more time to do that presumably 'cause that's check box, AWS has that covered for me, right? Is that the right thinking? >> Yes, plus we provide them all the tools and support and knowledge and everything so that they, and even partner support who are really good at it so that not only they understand that the application and infrastructure will come together as entire secure environment but also they have everything they need to be able to make applications secure. And Splunk is another great example, right? Splunk helps customer get application level security and AWS is providing them infrastructure and together we are working together to make sure our customers' application and infrastructure together are secure. >> So speaking about migrations database, hot topic at a high level anyway, I wonder if you could talk about database migrations. Andy Jassy obviously talks a lot about, well let's see we saw RDS on Prim at VMworld, big announcement. Certainly Aurora, DynamoDB is one of the databases we use. Redshift obviously. How are database migrations going, what are you doing to make those easier? >> So what we do in a nutshell, right for everything we try to build a programatic reputable, scalable approach. That's what Amazon does. And what we do is that for each of these standard migrations for databases, we try to figure out, that let's take few examples, and let's figure out Play Books, let's figure out runbooks, let's make sure technical integrations are in place. We have quick starts in place. We have consulting partners who are really good at doing this again and again and again. And we have all the knowledge built into tools and services and support so that whenever customers want to do it they don't run into hiccups and they have really pleasant experience. >> Excellent. Well I know you're super busy thanks for making some time to come on theCUBE I always love to have AWS on. So thanks for your time Bina. >> Thank you very nice to meet you both. >> Alright you're very welcome. Alright so that's a wrap for day one here at Splunk .conf 2018, Stu and I will be back tomorrow. Day two more customers, we got senior executives coming on tomorrow, course Doug Merritt, always excited to see Doug. Go to siliconangle.com you'll see all the news theCUBE.net is where all these videos live and wikibon.com for all the research. We're out day one Splunk you're watching theCUBE we'll see you tomorrow. Thanks for watching. >> Bina: Thank you. (electronic music)

>> From San Francisco, it's theCUBE, covering Girls in Tech Catalyst Conference, brought to you by Girls in Tech. >> Hey, welcome back, everybody. Jeff Frick here at theCUBE. We're in downtown San Francisco at the Girls in Tech Catalyst Conference, about 700 professionals. It's a really cool conference. It's a single track, two days. All the presentations are about 15, 20 minutes of people telling their stories, vast majority of women, a couple of men. I think they brought in some younger kids to get inspired. So we're excited to be here. Been coming for a couple years. And our next guest, many time CUBE alum, I just know her as Sandy Carter. She does have a title, VP of Enterprise Workloads at AWS, but I dunno, Sandy, how long have you been coming on the CUBE, how many years? >> Oh, wow, I don't know. >> Too many to count, and we don't want to admit to it. >> Yeah, it's true, but thank you guys for supporting events like this, Jeff, because I know that you guys have been supporting Women in Tech, and Girls in Tech for so long, and we really appreciate that very much. Thank you. >> And it's so important, and we love to do it, and we especially love when it's right in our backyard. It makes it really easy just to grab some crew and run up here. >> (laughing) That's right. >> So give us an update. You are chairman of the board now, and I think we've probably talked to probably three or four board members today. It's a really impressive group of people, and Adriana has done amazing things with this organization in the last 11 years. And you're sittin' watching it grow internationally, the number of events, the types of events. Give us your perspective. >> Yeah, so I think Girls in Tech is an amazing organization. That's why I decided to join the board and then to take on the chairman of the board position. And the reason I think it's so powerful is that it's really focused on young women, millennial women who are looking to become business owners, leaders, entrepreneurs and who want to apply technology to make themselves more competitive. You know, I know Adriana came up with this in 2007, but even today, the mission and the values are still really relevant. These are the top things that women need to know about today, and this is really about filling up the pipeline, sharing experiences. The conference today, I don't know if you got to hear any of the sessions, but they're really not about, you know, let me do technical skills. It's really about how do you break through the next level, how do you grow your business, how do you scale. And so it's really those type of topics that we can share experiences as experienced businesswomen with others so that they can learn and grow from that. >> Right, and just really simple stuff, like raise your hand, take the new assignment, take a risk. >> You got it, the crooked path. >> The crooked path, that was the one I was looking for. And do something that you don't necessarily have experience in, whether it's finance or accounting or HR or product management, sales. You know, take a risk, and chances are you're going to get paid off for it, and I think those simple lessons are so, so important. And then, of course, which comes up time and time again is just to have role models, senior role models who've been successful, who have an interesting story, they have a crooked path, it wasn't easy it wasn't even defined, but here they are as successful so that the younger women can look up to them. >> Yeah, absolutely, and I think that it's, you know the big message today, I think, for women was have the confidence. Basically that sums up what you just said, right? Be confident, and even if you don't feel confident, show confidence. >> Right, right. >> Which I think is so important.. >> Fake it 'til you make it, right >> That's right. You got it, you got it. >> 'Cause everybody else is, you just don't know it. >> That's right. >> You think they know what they're doing. They're doing the same thing. >> That's right. Well, it's interesting, one of the stats today said that men will apply for a job if they have 60% of the qualifications. Women will only apply if they have between 90 or 95%. So I think being able to know that you're confident and that you're going to make it, that you're going to do things and going ahead and taking that risk is really important. >> So the other big shift that we've seen in this conference is really the corporate sponsorship. So AWS is here obviously. You're here. You're on the board. But the amount of logos, the size of the companies on the logos has really grown a lot since I think we were first at this one in Phoenix in 2016. >> Phoenix, yeah, yeah, yeah, yeah. >> So not only, again, is that the right thing to do, but it's also really good business to get involved, and you great ROI for being involved in these types of organizations. >> That's right. You know, innovation is really about having diversity of thought, and so having women, having different colleges, having different sexual orientation, just diversity really helps you to innovate. >> Right. >> 93% of CEOs said that innovation is their number one competitive advantage. So we're seeing a lot of companies now pick up on that and know that they've got to come and they've got to be attractive, not only as a company that people would want to work at, an employer, but also just as a company that you might want to do business with. So today, I love the story of GoDaddy. She was saying GoDaddy was targeting small businesses. Well, most of those are run by women, but they weren't doing the right targeting. So I think it's a phenomenal change that we're seeing with companies like this doing the support. AWS, Amazon Web Services is proud to be one of the major sponsors. We had Charlie, one of our SVPs on stage today, chatting about lessons he've learned, but we've also don't things like understanding how women are buying, and we're doing focus groups, and we're doing different things like that to really help us gain insight. >> Right, so final question, from the board point of view as you look forward in the expansion opportunities, they seem almost unlimited between the countries, the participants and the variation in types of events that you guys are undertaking. It's really quite a bit to bite off. >> Well, you know, we have kind of a two prong mission. One is for entrepreneurs, and so you're seeing us really emphasize classes and things like our Amplify event where we have women come and pitch ideas that really grow that side of the business. In fact, I was just in Cuba last week, on behalf of Girls in Tech, talking to female entrepreneurs there and how we could help them because they really want us to set up some classes there to teach these entrepreneurs how to grow. And the second prong of our mission is around technology and coding. So we've got classes. We've got things with AWS like We Power Tech, so that women can learn technology and use it for their competitive advantage. So while it seems like we're doing a lot of things, it's really around that two prong mission, entrepreneurship and that coding technology focus. >> Alright, well, Sandy, thanks again for stopping by, and really congratulations to you, not only in what you do at AWS, but really just some very, very important work with Girls in Tech. >> Great, thank you, and thank you for being so supportive. We appreciate it very much. >> Our pleasure. Alright, She's Sandy Carter. I'm Jeff Frick. You're watching theCUBE from Girls in Tech Catalyst in downtown San Francisco. Thanks for watchin'. (upbeat electronic music)

(electronic music) >> Live, from Washington, DC, it's theCUBE, covering AWS Public Sector Summit 2018. Brought to you by Amazon Web Services and its ecosystem partners. >> Hey, welcome back. We're here live in Washington, D.C. It's theCUBE's coverage of AWS Public Sector Summit Amazon Web Services, Public Sector Summit. It's like re:Invent but also for public sector. But it's a global public sector. I'm John Furrier with Stu Miniman. Our next guest is Vincent Quah, who's the head of education, nonprofits, and healthcare in Asia, Pacific, and Japan for AWS. Welcome to theCUBE. >> Thanks, John, Stu. Great to be able to be here. >> You know, we constantly talk about cloud in the United States here, and people use the word GovCloud, and Teresa and I always kind of jokingly say, "No, it's bigger than GovCloud. It's global public sector." You bring an international perspective covering APAC for AWS? >> Yes, absolutely. >> Public sector, okay. Outside of China, which is a different division with Amazon, you got the whole world. So Teresa and the team are looking not just at the US, it's the entire world. What's different? How's that working? Give us an update. >> I think one of the key differences that we see is that the US has really led the way in terms of the adoption of cloud technologies. We had great examples of universities that have really gone all in. What we are seeing now is that universities and education institutions in Asia, they're beginning to pick up their pace. And it's exciting to see some of the universities really coming very strongly using AWS. And we're seeing this across not just in mature countries and developed countries, but also in developing countries. And so it is a very widespread adoption of the cloud. And we're very excited by that. Tell us about the AWS Educate. Teresa Carlson on stage yesterday very highlighted much in her keynote about education, as well as some of the that they're doing with retraining and educating young people and whatnot, but really education has been a real growth area, from interest with cloud. Because old IT (laughs) okay, you look at that, okay, there's never had a lot of IT guys. (Vincent laughs) But it's really changed both technology procurement and delivery, but also the impact. >> Right. >> Talk about the AWS Educate program. >> So the AWS Educate program is a free program that all institutions can join. It comes with content from AWS, it comes with content from some of the top computer science universities in the world, as well as Cloud Credits, where individual student members, or the educator's members, they can actually get access to using the real platform that AWS provide. Now, this is really game-changing for students and for the institution. And it's game-changing because they have exactly the same access to all the 125-plus technologies that AWS provide to enterprises and now they are in the hands of students. So can you imagine, if they have the experience using some of these services, building capabilities, building solutions and services, and bringing out to the market. So now, innovation is in the hands of every single individual. And Educate is such an important program to re-skill and skill graduates to be ready for the working world. >> I love that, Vincent. I think back, most of my career, when you talked about education, you talked about research and universities. So it was a certain top-tier and a very limited amount. You're really democratizing what's happening. Wonder if you have any examples, or what sort of innovations are coming out of some of these global initiatives? One of the great example is NOVA, right. So we've announced that NOVA is now building this cloud associate degree as part of their information systems technology. >> What's NOVA again? >> The Northern Virginia Community College. >> In the keynote yesterday, not to be confused with Villanova, the basketball champs. >> Northern Virginia, got it, sorry. >> So, there's a need there that the institutions see because there's so much that the industry would need in terms of skills and graduates graduating with the right skill set. If you look at the World Economic Forum that was published in 2016, more about Internet and cloud computing are the two key technological drivers that's creating all these change in the industry. And many, many organizations are now investing into skilling and re-skilling. Educate sits so nicely to this particular part of the agenda. Apart from what NOVA has done here in the US, there are two other examples I want to quickly highlight to you. The first is, in the first week of June, we actually did an event in the Philippines. It was a large-scale student event. We had more than hundreds of students in a single location, with probably close to 100 educators. We took them through a four-day event. Two days of skills and content learning with hands-on experience. A third day on a gamified challenge that we put the students through so that they can compete with one another in groups, and thereby achieving top-notch scores in the leaderboard. And at the end of the day, they actually get to also develop a curriculum vitae, a CV, that they can actually submit to companies. And on the fourth day, we brought more than 20 companies as part of this whole event, and we got the students to actually connect with the companies, and the companies to the students, so that where the companies are looking for jobs, these are the students that are ready with skills that they have learned over the past three days, that they can apply to jobs that these company are looking for. So that's a really strong case of what we see working. Connecting skills to companies that are looking for students with the right set of skills. >> Talk about the international global landscape for a minute. You have a unique perspective in your job. What are the key things going on out there? What's the progress look like? What are some of the successes? Can you share a little bit about what's going on in Asia, Pacific, and Japan? >> Sure. There'll be two examples that I'll be sharing. The first is, we know that AWS Educate started off at the tertiary level. But then, last re:Invent is now being extended to 14 years and above. So now children at that age can learn about the cloud and be made aware of what's the potential of the cloud and what they can learn and use the cloud for. We've also begun to extend that work into the adult working workforce. One very specific example that I can share with you. There is an organization in Singapore called the National Trade Unions Congress LearningHub. They're an education service provider and they provide education services to citizens of Singapore. We have worked with them. They're using the AWS Educate content, and they develop two courses. Fundamentals in Cloud Computing and Fundamentals in IoT. They bring this pilot courses for the Fundamentals in IoT to a group of individuals age 45 to 74 years old. And they came away, the course just simply blew their mind away. They were so excited about what they have learned. How to program, actually, I have with me, an Internet of Things button. Now they can actually come up with an idea, program an activity on this button, so that it trigger off a particular reaction. And that's the excitement that these individuals 45 to 74 years old. They have the domain expertise, now they need is just an idea and a platform. >> It's also entrepreneurial too. >> Absolutely. >> They can tinker with the software, learn about the cloud at a very young age, and they can grow into it and maybe start something compelling, have a unique idea, fresh perspective. >> Correct. >> Or, someone who's retraining, to get a new job. >> Correct. And innovation is, we keep thinking of innovation as something that's really big. But actually, innovation doesn't have to be that way. It can start very small and then scale up from there. And all you need is just an idea to apply. >> All right. So Vincent, one of the themes we've been talking a lot about at the show is cybersecurity. Can you speak how that discussion plays specifically in the education markets? >> What we want to do is really raise the awareness of every individual's understanding of cloud computing. And by that I mean from 14 years to 74 years old. We want to let them know, actually, they are already interacting with cloud technologies. For example, if you have a Samsung Smart TV at home, if you have made a hotel booking through Expedia or through Airbnb, or if you have called for home delivery from McDonald's, you've already interacted with the cloud. And so what we want to do is make sure that everybody actually understand that. And then through some of these courses that are being provided by our partners, then they can go and learn about the security part of it. And help them have a much better sense of idea of, look, the cloud is actually a lot more secure. And we've heard many examples of that today and yesterday. And we want to give them that assurance that what they are doing and consuming, they can be part of that entrepreneur process to create something new and very exciting. >> Vincent, I'll give you the last word on this interview by sharing the update from Asia Pacific AWS. How many people are out there's a growing, you're hiring. What are some of the priorities you guys have. They have a big event in Singapore, I know that. We've been watching it, thinking about bringing theCUBE there. Give us some idea of the growth around the AWS people. What's the head count look like, give us some estimations. John, you know I can't really talk too much about head count, but I can say that we are definitely growing our AWS head count very, very rapidly. The needs and requirements out there in the market is so tremendous, and we want to be able to serve the customer as best as we can. We are a customer-obsessed company, and so we want to be there with the customer, work with them to really meet the objective and the goals that they have. And help them achieve that vision. And so we are just the enabler. We empower the customer to make. >> You have events out there too, right? You have the re:Invent, Summit? >> We have the AWS Summit, and this coming October we have the Public Sector Summit here in Singapore, as well as in Canberra in September. >> Right. >> And there's an education event coming domestically, too. >> And there's an education, a global education event that is happening in Seattle in August. So we're very excited about that. >> Lot of action on the AWS ecosystem. Congratulations, you guys do a great job. Thanks for coming on theCUBE, Vincent. Really appreciate it. We're here live in Washington, DC. It's theCUBE's coverage of AWS Public Sector Summit. I'm John Furrier with Stu Miniman. We've got Dave Vellante here as well, coming and joining us for some interviews. We'll be right back, stay with us for more coverage after this short break. (electronic music)

(techno music) >> Live, from Washington DC, it's theCUBE. Covering AWS Public Sector Summit, 2018. Brought to you by Amazon Web Services and its ecosystem partners. >> Okay, welcome back, everyone, this is the live CUBE coverage here in Washington DC for AWS Public Sector Summit 2018. This is the, kind of like the reinvent for Public Sector. I'm John Furrier, f my co-host Stu Miniman, our next guest is Hardik Bhatt, Smart Cities Vertical Lead for Amazon Web Services, been a former CIO, knows the state and local governments cold. This is a very key area around Internet of Things and technology with cloud, because smart cities have to do not only technology roll outs for some of the new capabilities, but all manage some of the societal changes, like self-driving cars and a variety of other things, from instrumenting sensors and traffic lights and video cam ... I mean, this is a little, just a little ... Welcome to theCUBE. >> Thank you very much, John. Good to see you, Stu, good morning. Looking forward to having a great conversation. >> So, smart cities obviously is really hot, but we love it, because it brings life, and work, life, and play together, because we all live in towns, and we live in cities, and the cities provide services to the residents, transportation, sidewalks, and things that we take for granted in the analog world. Now there's a whole digital set of services coming big time. So, are they prepared? (laughs) It used to be buy a mainframe, then move it to a minicomputer, get a Local Area Network, buy some PCs, buy some network tablets, now the cloud's here. What's your assessment of the smart cities landscape for state and local governments? Because it really is something that's on the front burner, in terms of figuring it out. What's the architecture? Lot of questions. What's your, what's the state of the union, if you will, for-- >> You know it has been, like, how the governments have been for many years, right? Governments exist so that they can provide better services, they can provide better quality of life, they can create an environment where businesses thrive, jobs can be created, education can be given, and you can build a workforce and talent, et cetera. And smart cities is just, I'd say, a trend where, you know, you're using multitudes of technology to kind of help the government get its mission accomplished in a smoother, faster, better, cheaper manner. And a lot of times, I've seen, because how smart cities movement started a decade ago, we kind of compare smart cities with the Internet of Things or the sensors, but smart cities is much more than just the IoT, or the Internet of Things, I mean if you're talking about creating a new stream of data that is real-time, whether coming in from sensors, coming from video, you already as a government, I used to be a CIO for the City of Chicago, we used petabytes of data that was already sitting in my data center, and then there's also this whole third-party data. So smart cities is a lot about how do you as a city are aggregating this different sources of data and then making some action from it, so that ultimately, going back to the city's priorities, you are giving better public safety, or you're providing better public health, or you're providing better education or you're providing, better providing government services. So that's what we are seeing. Our customers are, when we say smart cities, they jump right into, "What problems are you solving?" And that, to me, is the core for Amazon, core for Amazon Web Services. We want to know our customers' problems and then work backwards to solve them. >> What are some of the problems right now that are low-hanging fruit? Because obviously it's an evolution. You set the architecture up, but ultimately governments would love to have some revenue coming in from businesses. You mention that. Education is certainly there. What are some of the challenges there? Is it pre-existing stuff, or is it new opportunities? What are some of the trends you're seeing for use cases? It is actually both pre-existing stuff that they are trying to solve, as well the new stuff, the new opportunities that are getting created, because the technology is much different than what it used to be 10 years ago. The cloud, especially, is creating a lot more new opportunities, because of the nimbleness it brings, the agility it brings. So, in transportation side, we are seeing on one hand, multiple departments, multi-jurisdictional, so state transportation department, as well as a local transportation department, working together to create kind of a virtual information sharing environment or a virtual command center, so that they can detect an accident, a traffic incident, much quicker and respond to that, because now they can aggregate this data. And they're also now adding to that some public safety information. So whether it is a police department, fire department, EMS, so that they can address that incident quickly and then not only clear the traffic and clear the congestion, or reduce the congestion time, but they can also address the, any public safety issue that may have arisen out of that incident that has happened. So, the Department of Transportation, the USDOT, through the Federal Highway Administration, has been giving out $60 million worth of grants to six to ten recipients. The grant, this year's grant period, just closed on Monday, and we worked with multiple customers who are looking to kind of respond to that. So on one hand, it is that. So this is an age-old problem, but new technology can help you solve that. On the other hand, another customer that we worked with is looking for on-demand micro-transit solutions. As you can see, all the ride-sharing applications are making easier to jump in a car and move to one place to the other. It is causing a dip in transit ridership. So the public transit agents, they are looking for solutions to that. So they are looking at, "Can we build an on-demand microtransit "so you can pool your friends and jump into a transit van, as opposed to a private car?" And then you can go from point A to point B in a much more affordable manner. So they are looking at that. On the public health side, you know, we have the DC Benefits Exchange, Health Benefits Exchange, is on AWS, and they have seen significant savings. They have seen $1.8 million of annual savings because they are using cloud and cloud services. On the other hand, you have State of Georgia, which is using Alexa. So they have built Alexa Skills where you can ask, as a resident of State of Georgia getting SNAP benefit, the Supplemental Nutritional Assistance, the food-stamp program, you can say, "Alexa, what's my SNAP balance?" So based on the answer then, based on the balance you know, you can plan your, you know, where you're going to use that money. So we are seeing large volume of data now coming on the cloud where the governments are looking to move kind of the needle. We are also seeing this nimble, quick solutions that can start going out. And we are seeing a lot of driver behind the innovation is our City on a Cloud challenge. So we have seen the City on a Cloud winners, since last so many years, are kind of the ones who are driving innovation and they're also driving a lot of collaboration. So I can, there are three trends that I can jump into as we kind of talk more. >> Yeah, it's interesting. I think back a decade ago, when you talk smarter cities, you'd see this video, and it would look like something out of a science fiction. It's like, you know, "Oh, the flying taxi'll come, "and it will get you and everything." But what I, the stories I have when I talk to CIOs in cities and the like, it's usually more about, it's about data. It's about the underlying data, and maybe it's a mobile app, maybe it's a thing like Alexa Skills. So help us understand a little bit, what does the average citizen, what do they see? How does their, you know, greater transparency and sharing of information and collaboration between what the agencies are doing and, you know, the citizenship. >> I think that's a great question. I mean that is what, as a former CIO, I always had to balance between, what I do creates internal government efficiency, but the citizens don't feel it, don't see it, they don't, it doesn't get in the news media. And on the other hand, I also have to, to my governor, to my mayor, to the agency directors, have to give them visible wins. So, I'll give you an example, so City of Chicago, back in the day, in 2010 when I was the CIO. We did a contract with our AWS, currently AWS Partner Socrata, to open up the data. So that was kind of the beginning of the Open Data Movement, and eventually, I left the city, I went work for Cisco, and the city government continued to kind of build on top of Socrata. And they build what they called the Windy Grid, which is basically bringing all of their various sets of data, so 311, code violations, inspections, crime, traffic, and they built an internal data analytics engine. So now, agencies can use that data. And now, what they did, two years ago, they were one of the City on a Cloud Challenge winners, and they, Uturn Data Solutions is our partner that was the winner of that, and they built Chicago Open Grid. So they basically opened that up on a map-based platform. So now as a citizen of Chicago, I can go on Chicago Open Grid, and I can see which restaurants in, surrounding my area, have failed inspections. Have they failed inspection because of a mice infestation, or was it something very minor, so I can decide whether I want to go to that restaurant or not. I can also look at the crime patterns in my area, I can look at the property values, I can look at the education kind of quality in the schools in my neighborhood. So, we have seen kind of now, and it's all on AWS cloud. >> This open data is interesting to me. Let's take that to another level. That's just the user side of it, there's also a delivery value. I saw use cases in Chicago around Health and Human Services, around being more efficient with either vaccines, or delivery of services based on demographics and other profile, all because of open data. So this brings up a question that comes up a lot, and we're seeing here is a trend, is Amazon Web Services public sector has been really good. Teresa Carlson has done an amazing job leaning on partners to be successful. Meaning it's a collaboration. What's that like in the state and local government? What's the partner landscape look like? What are the benefits for partners to work with AWS? Because it seems obvious to me, it might not be obvious to them. But if they have an innovative idea, whether it's to innovate something on the edge of the network in their business, they can do it, and they can scale with Amazon. What is the real benefits of partnering with AWS? >> You hit a key point on there. Teresa has done a fantastic job in customer management as well as building our partners. Similarly, we have a great leader within the state and local government, Kim Majerus. She leads all of our state and local government business. And her focus is exactly like Teresa: How can we help the customers, and also how can we enable partners to help customers? So I'll give you and example. The City of Louisville in Kentucky. They were a City on a Cloud winner, and they, basically what they're building with a partner of ours, Slingshot, they (laughs) get, I was, I used to be in Traffic Management Authority, back in my days, and we used to do traffic studies. So, basically, they send an intern out with clicker or have those black strips to count the number of cars, and based on that, we can plan whether we want to increase the signal timing on this approach, or we can plan the detours if we close the street, what's the, and it's all manual. It used to take, cost us anywhere from 10 to 50 thousand dollars, every traffic study. So what Louisville did with Slingshot is they got the free Waze data that they get gives all of the raw traffic information. Slingshot brought that on to a AWS platform, and now they are building a traffic analysis tool, which now you can do like a snap of a finger, get the analysis and you can manage the signal-approach timing. The cool thing about this is, they're building it in open source code. And the code's available on GitHub, and I was talking to the Chief Data Officer of Louisville, who's actually going to be speaking at this event later today. 12 other cities have already looked into this. They've started to download the code, and they are starting to use it. So, collaboration through partners also enables collaboration amongst all of our customers. >> And also, I'd just point out, that's a great example, love that, and that's new for me to hear that. But also, to me the observation is, it's new data. So being able to be responsive, to look at that opportunity. Now, it used to be in the old world, and I'm sure you can attest to this, being a CIO back in the day, is okay, just say there's new data available, you have to provision IT. >> Oh my God, yeah. >> I mean, what, old way, new way. I mean, compare and contrast the time it would take to do that with what you can do today. >> It's a big, huge difference. I'll tell you as the CIO for the State of Illinois, when I started in early 2015, in my first performance management session, I asked my Infrastructure Management Team to give me the average days it takes to build a server, 49 days. I mean, you're talking seven weeks or maybe, if you talk, 10 business weeks. It's not acceptable. I mean the way the pace of innovation is going, with AWS on cloud, you are talking about minutes you can spin up that server. And that's what we are seeing, a significant change, and that's why Louisville-- >> And I think you got to think it's even worse when you think about integration, personnel requirements, the meetings that have to get involved. It's a nightmare. Okay, so obviously cloud, we know cloud, we love cloud, we use cloud ourselves. So I got to ask you this could, City in a Cloud program, which we've covered in the past, so last year had some really powerful winners. This has been a very successful program. You're involved in it, you have unique insights, you've been on both sides of the table. How is that going? How is it inspiring other cities? What's the camaraderie like? What's the peer review? Is there a peer, is there a network building? How is that spreading? >> That is actually enabling collaboration in a significant manner. Because, you know, you are openly telling what you want to do, and then you are doing that. Everybody is watching you. Like Louisville is a perfect example where they built this, they're building this, and they're going to share it through open source code to all the cities. 12 is just the beginning. I'd not be surprised if there are 120 cities that are going to do this. Because who doesn't want to save two hundred, three hundred thousand dollars a year? And also lots of time to do the traffic studies. Same thing we have seen with, as Virginia Beach is building their Early Flood Warning System. There are other cities who are looking into, like how do we, New Orleans? And others are looking at, "How do we take what Virginia Beach has built? "And how can we use it for us?" And yesterday, they announced this year of the winners that includes Las Vegas, that includes LA Information Technology Department, that includes the City of Philadelphia, and I've been in conversations with all of the CIOs, CDOs, and the leaders of these agencies. The other thing, John, I have seen is, there's a phenomenal leadership that's out there right now in the cities and states that they want to innovate, they want to collaborate, and they want to kind of make a big difference. >> Hold on, hold on, so one more question, this is a really good question, want to get, follow-up on that. But this, what you're talking about to me signifies really the big trend going on right now in this modern era. You've got large cloud scale. You have open source, open sharing, and collaboration happening. This is the new network effect. This is the flywheel. This is uniquely different. This kind of categorizes cloud. And this wasn't available when IT systems and processes were built, 20, 30 years ago. I mean, this is the big shift, you, I mean do you agree? >> Absolutely, this is the big shift, the availability of the cloud, the ubiquitous nature of mobile platform that people have. The newer way of, like, the natural language processing, use of Alexa is becoming so prevalent in government. I mean, in City of Chicago, 50% of the 311 calls that we used to get in 2010, 3 1/2 million of those were informational in nature. If I could offload that on to my Alexa Skills, I can free up my workforce, the 311 call-takers, to do much better, higher-level, you know, call-taking, as opposed to this. So you're absolutely right. I've seen the trends we are seeing is, there is lots of collaboration going on between the governments and partners. I'm also seeing the governments are going at modernization from different points based on their pain points. And I'm also seeing a definite acceleration in modernization. Government, because the technology, AWS, the cloud, our services that we are seeing. And the pace of innovation that AWS brings is also enabling the acceleration in governments. >> Yeah, to help put a point on the, on the conversation here, there's been for years discussion about, "Well, what is the changing role of the CIO?" You've sat on that side of the table, you know, worked with lots of COs, what do you see is the role of the future for the CIO when, specifically when you talk state and local governments? >> I would say CIO is the kind of has to be an enabler of government services. Because if I go back to my city days and working with a mayor, or my state days, working with a governor, at the end of the day, the governor or the mayor is looking at creating better quality of life, providing better health, better education, better safety, et cetera. And CIO is kind of the key partner in that metrics to enable what the governor, what the mayor, the agency directors want to do. And because now data enables the CIO to kind of quickly give solutions, or AI services, Alexa and Polly and Rekog ... All of these things give you, give me as a CIO, ability to provide quick wins to the mayor, to the governor, and also very visible wins. We are seeing that, you know, CIO is becoming a uniquely positioned individual and leader to kind of enable the government. >> All right, thanks so much for comin' on theCUBE. Love the insight, love to follow up. You bring a great perspective and great insight and Amazon's lucky to have you on the team. Lot of great stuff goin' on in the cities and local governments. It's a good opportunity for you guys. Thanks for coming on, appreciate it. >> Thank you very much. >> It's theCUBE live here in Washington DC for AWS, Amazon Web Services Public Sector Summit, I'm John Furrier, Stu Miniman, again second year of live coverage. It's a packed house, a lot of great cloud action. Again, the game has changed. It's a whole new world, cloud scale, open source, collaboration, mobile, all this new data's here. This is the opportunity, this is what theCUBE's doing. We're doin' our part, sharing the data with you. Stay with us, more coverage from day two, here in Washington, after this short break. (techno music)

>> From San Francisco, it's theCUBE, covering Girls in Tech Catalyst Conference, brought to you by Girls in Tech. >> Hey, welcome back, everybody. Jeff Frick here at theCUBE. We're in downtown San Francisco at the Girls in Tech Catalyst Conference, about 700 professionals. It's a really cool conference. It's a single track, two days. All the presentations are about 15, 20 minutes of people telling their stories, vast majority of women, a couple of men. I think they brought in some younger kids to get inspired. So we're excited to be here. Been coming for a couple years. And our next guest, many time CUBE alum, I just know her as Sandy Carter. She does have a title, VP of Enterprise Workloads at AWS, but I dunno, Sandy, how long have you been coming on the CUBE, how many years? >> Oh, wow, I don't know. >> Too many to count, and we don't want to admit to it. >> Yeah, it's true, but thank you guys for supporting events like this, Jeff, because I know that you guys have been supporting Women in Tech, and Girls in Tech for so long, and we really appreciate that very much. Thank you. >> And it's so important, and we love to do it, and we especially love when it's right in our backyard. It makes it really easy just to grab some crew and run up here. >> (laughing) That's right. >> So give us an update. You are chairman of the board now, and I think we've probably talked to probably three or four board members today. It's a really impressive group of people, and Adriana has done amazing things with this organization in the last 11 years. And you're sittin' watching it grow internationally, the number of events, the types of events. Give us your perspective. >> Yeah, so I think Girls in Tech is an amazing organization. That's why I decided to join the board and then to take on the chairman of the board position. And the reason I think it's so powerful is that it's really focused on young women, millennial women who are looking to become business owners, leaders, entrepreneurs and who want to apply technology to make themselves more competitive. You know, I know Adriana came up with this in 2007, but even today, the mission and the values are still really relevant. These are the top things that women need to know about today, and this is really about filling up the pipeline, sharing experiences. The conference today, I don't know if you got to hear any of the sessions, but they're really not about, you know, let me do technical skills. It's really about how do you break through the next level, how do you grow your business, how do you scale. And so it's really those type of topics that we can share experiences as experienced businesswomen with others so that they can learn and grow from that. >> Right, and just really simple stuff, like raise your hand, take the new assignment, take a risk. >> You got it, the crooked path. >> The crooked path, that was the one I was looking for. And do something that you don't necessarily have experience in, whether it's finance or accounting or HR or product management, sales. You know, take a risk, and chances are you're going to get paid off for it, and I think those simple lessons are so, so important. And then, of course, which comes up time and time again is just to have role models, senior role models who've been successful, who have an interesting story, they have a crooked path, it wasn't easy it wasn't even defined, but here they are as successful so that the younger women can look up to them. >> Yeah, absolutely, and I think that it's, you know the big message today, I think, for women was have the confidence. Basically that sums up what you just said, right? Be confident, and even if you don't feel confident, show confidence. >> Right, right. >> Which I think is so important.. >> Fake it 'til you make it, right >> That's right. You got it, you got it. >> 'Cause everybody else is, you just don't know it. >> That's right. >> You think they know what they're doing. They're doing the same thing. >> That's right. Well, it's interesting, one of the stats today said that men will apply for a job if they have 60% of the qualifications. Women will only apply if they have between 90 or 95%. So I think being able to know that you're confident and that you're going to make it, that you're going to do things and going ahead and taking that risk is really important. >> So the other big shift that we've seen in this conference is really the corporate sponsorship. So AWS is here obviously. You're here. You're on the board. But the amount of logos, the size of the companies on the logos has really grown a lot since I think we were first at this one in Phoenix in 2016. >> Phoenix, yeah, yeah, yeah, yeah. >> So not only, again, is that the right thing to do, but it's also really good business to get involved, and you great ROI for being involved in these types of organizations. >> That's right. You know, innovation is really about having diversity of thought, and so having women, having different colleges, having different sexual orientation, just diversity really helps you to innovate. >> Right. >> 93% of CEOs said that innovation is their number one competitive advantage. So we're seeing a lot of companies now pick up on that and know that they've got to come and they've got to be attractive, not only as a company that people would want to work at, an employer, but also just as a company that you might want to do business with. So today, I love the story of GoDaddy. She was saying GoDaddy was targeting small businesses. Well, most of those are run by women, but they weren't doing the right targeting. So I think it's a phenomenal change that we're seeing with companies like this doing the support. AWS, Amazon Web Services is proud to be one of the major sponsors. We had Charlie, one of our SVPs on stage today, chatting about lessons he've learned, but we've also don't things like understanding how women are buying, and we're doing focus groups, and we're doing different things like that to really help us gain insight. >> Right, so final question, from the board point of view as you look forward in the expansion opportunities, they seem almost unlimited between the countries, the participants and the variation in types of events that you guys are undertaking. It's really quite a bit to bite off. >> Well, you know, we have kind of a two prong mission. One is for entrepreneurs, and so you're seeing us really emphasize classes and things like our Amplify event where we have women come and pitch ideas that really grow that side of the business. In fact, I was just in Cuba last week, on behalf of Girls in Tech, talking to female entrepreneurs there and how we could help them because they really want us to set up some classes there to teach these entrepreneurs how to grow. And the second prong of our mission is around technology and coding. So we've got classes. We've got things with AWS like We Power Tech, so that women can learn technology and use it for their competitive advantage. So while it seems like we're doing a lot of things, it's really around that two prong mission, entrepreneurship and that coding technology focus. >> Alright, well, Sandy, thanks again for stopping by, and really congratulations to you, not only in what you do at AWS, but really just some very, very important work with Girls in Tech. >> Great, thank you, and thank you for being so supportive. We appreciate it very much. >> Our pleasure. Alright, She's Sandy Carter. I'm Jeff Frick. You're watching theCUBE from Girls in Tech Catalyst in downtown San Francisco. Thanks for watchin'. (upbeat electronic music)

>> Announcer: Live from the Moscone Center, it's theCUBE covering AWS Summit San Francisco, 2018, brought to you by Amazon Web Services. (techy music playing) >> Welcome back, I'm Stu Miniman joined by my cohost Jeff Frick, and this is theCUBE's live coverage of AWS Summit San Francisco. We are thrilled to welcome back to the program Sandy Carter, who's a vice president with Amazon Web Services. Been with the company about a year. We've had you on the program many times, but first time since you've been at AWS, so... >> That's right, I'm celebrating my year yesterday with Amazon Web Services. >> Stu: And no cake, all right. >> I had a cake yesterday, actually, cake and champagne, by the way. (laughing) >> Sandy, we always love to hear, you know, you talk to so many customers, you know, bring us back for a little bit. What brought you to AWS, what's exciting to your customers when you're talking to them today? >> Well, you know, I really love innovation, I love being innovative, and you know, bar none Amazon is the most innovative company out there today, but really what brought me to Amazon was their focus on the customer, really "obsession" on the customer. When they say obsession they really mean obsession. They work backwards from the customer. We really have this big, big thrust. In fact, one of my favorite stories is when I first came to Amazon we'd be in these meetings and people would say, "Well, what does Low Flying Hawk think about this," or "What does Low Flying Hawk think about that," and I was like, "Who is Low Flying Hawk?" Well, he's a person who would give comments on a forum and just a person who wasn't even spending millions of dollars with Amazon but just had a lot of big clout. We actually just opened a building named Low Flying Hawk, believe it or not. >> Jeff: Have you identified this person? >> They do know who he is, yes. (laughing) But it's really, it just symbolizes the focus that Amazon has on the customer and why that's so important. >> And Sandy, at re:Invent you actually, you spoke to the analyst, I was listening to the session. It's not just kind of, people think AWS they think public cloud. You work for Amazon, it's everything kind of across what you think of Amazon.com, AWS, everything from drones and using Kindles and everything like that. Can you give us a little bit of kind of that pan view of how Amazon looks at innovation? >> Yeah, so it's really interesting. Amazon is very methodical in the way that we innovate, and what we do is we really try to understand the customer. We work backwards from the customer, so we do a press release first, we do frequently asked questions next, and then we do a narrative-- >> You're saying you do an internal press release, yes, yes. >> Yeah, internal press release. Internal frequently asked questions, and then we review a six-page document, no PowerPoints whatsoever, which enables us to debate and learn from each other and just iterate on the idea that makes it better and better and better so that when we come out with it it's a really powerful idea and powerful concept, something that the customers really want. >> So, we'll ask you what you're doing now, but one more kind of transition question, what was your biggest surprise? You know, there's a lot of kind of mystery from people on the outside looking in in terms of culture, and we know it's car driving and innovative growing like crazy company, not only in business but in terms of people. What was your biggest surprise once you kind of got on the inside door? >> My biggest surprise was just how incredibly encouraging and supportive the team is at AWS. My boss is Matt Garman, he's been supportive since day one, you know, Andy, they just cheer you on. They want you to do well and I've really never been at a company that everybody's really pulling for you to be successful, not political infighting but really pulling for you to be successful. So, that's really was the biggest surprise to me, and then that customer obsession. Like, it's not customer focus, it really is customer obsession. >> Right, I think it's so well illustrated by the, again not AWS, but Amazon with the store, right, with no cash register, no people. >> Sandy: Amazon Go. >> To think about that-- >> Sandy: Yeah. >> From the customer point of view is nobody likes to stand in line at the grocery store, so it's such a clean illustration of a customer centric way to attack the problem. >> And I love that because what we did is we opened up the beta first for employees, so we would go in and play with it and test it out, and then we opened it up in Seattle and we would give customer tours. Now it's open to the public in Seattle, so it just again shows you that iterative process that Amazon uses and it's super cool, have you guys been? >> Jeff: Have not been. >> Ugh, in fact, my daughter went in. She put on a mask, she was going to fool the system but it wasn't fooled. All the ML and all the AI worked brilliantly. >> I love how everyone loves to get so creative and try to, you know, get through the system, right, try to break the system. >> I know, but my daughter, that's what I would figure for sure. (laughing) >> So, what are you working on now? You've been there a year, what are you working on? >> So, we are innovating around the enterprise workload, so we know that a lot of startups and cloud native companies have moved to the cloud, but we're still seeing a lot of enterprises that are trying to figure out what their strategy is, and so, Stu and Jeff, what I've been working on is how do we help enterprises in the best way possible. How can we innovate to get them migrated over as fast as possible? So for instance, we have Windows that runs on AWS. It's actually been running there longer than with any other vendor and we have amazing performance, amazing reliability. We just released an ML, machine learning OMI for Windows so that you can use and leverage all that great Windows support and applications that you have, and then you guys saw earlier I was talking to VMware. We know that a lot of customers want to do hybrid cloud on their journey to going all-in with the cloud, and so we formed this great partnership with VMware, produced an offering called VMware Cloud on AWS and we're seeing great traction there. Like Scribd's network just talked about how they're using it for disaster recovery. Other customers are using it to migrate. One CIO migrated 143 workloads in a weekend using that solution. So, it just helps them to get to that hybrid state before they go all-in on the cloud. >> So, are they, I was going to say, are they building a mirror instance of what their on-prem VMware stack is in the Amazon version? Is that how they're kind of negotiating that transition or how does that work? >> So, with VMware they don't have to refactor, so they can just go straight over. With Microsoft workloads what we're seeing a lot of times is maybe they'll bring a sequel app over and they'll just do a lift and shift, and then once they feel comfortable with the cloud they'll go to Aurora, which as you've found was the fastest growing service that AWS has ever had, and so we see a lot of that, you know, movement. Bring it over, lift and shift, learning and you know, if you think about it, if you're a large enterprise one of your big challenges is how do I get my people trained, how do I get them up to speed, and so we've done... Like, we've got a full dot net stack that runs on AWS, so their people don't even have to learn a new language. They can develop in Visual Studio and use PowerShell but work on AWS and bring that over. >> You know, Sandy, bring us inside your customers because the challenge for most enterprises is they have so many applications. >> Sandy: Yeah. >> And you mentioned lift and shift. >> Sandy: Yeah. >> You know, I know some consultant's out there like, "Lift and shift is horrible, don't do it." It's like, well, there's some things you'll build new in the cloud, there's some things you'll do a little bit, and there's some stuff today lift and shift makes sense and then down the road I might, you know, move and I've seen, you know, it was like the seven Rs that Amazon has as to do you re-platform, refactor-- >> That's right. >> You know, all that and everything, so I mean, there's many paths to get there. What are some of the patterns you're hearing from customers? How do they, how is it easier for them to kind of move forward and not get stuck? >> Well, we're seeing a lot of data center evacuations, so those tend to be really fast movement and that's typically-- >> Jeff: Data center evacuation-- >> Yeah, that's what-- >> I haven't heard that one. >> Yeah, that's what, evacuation, they've got to get out of their data center buyer for a certain date for whatever reason, right? They had a flood or a corporate mandate or something going on, and so we are seeing those and those are, Stu, like lift and shift quickly. We are seeing a lot of customers who will create new applications using containers and serverless that we talked about today a lot, and that's really around the innovative, new stuff that they're doing, right. So, Just Eat, for instance, is a large... They do online food service out of the UK. I love their solution because what they're doing is they're using Alexa to now order food, so you can say, "Alexa, I want a pizza delivered "in 20 minutes, what's the best pizza place "that I can get in 20 minutes?" Or "I want sushi tonight," and Alexa will come back and say, "Well, it's going to take "an hour and a half, you had sushi two days ago. "Maybe you want to do Thai food tonight." (laughing) And so it's really incredible, and then they even innovated and they're using Amazon Fire for group ordering. So, if there's a big football game or something going on they'll use Amazon Fire to do that group ordering. All that is coming in through Alexa, but the back end is still Windows on AWS. So, I love the fact that they're creating these new apps but they're using some of that lift and shift to get the data and the training and all that moving and grooving, too. >> Yeah, what do you, from the training standpoint, how, you know, ready are customers to retrain their people, you know, where are there shortages of skillsets, and how's Amazon, you know, helping in that whole movement? >> Well, training is essential because you've got so many great people at enterprises who have these great skills, so what we see a lot of people doing is leveraging things like dot net on AWS. So, they actually... They have something they know, dot net, but yet they're learning about the cloud, and so we're helping them do that training as they're going along but they still have something very familiar. Folks like Capital One did a huge training effort. They trained 1,000 people in a year on cloud. They did deep dives with a Tiger Team on cloud to get them really into the architecture and really understanding what was going on, so they could leverage all those great skills that they had in IT. So, we're seeing everything from, "I got to use some of the current tools that I have," to "Let me completely move to something new." >> And how have you, you've been in the Bay Area also for about a year, right, if I recall? >> Actually, I just moved, I moved to Seattle. >> Jeff: Oh, you did make the move, I was going to say-- >> I did. (laughing) >> "So, are they going to make you move up north?" >> I did because I was-- >> You timed it in the spring, not in November? >> I did, there you go. (laughing) When it's nice and sunny, but it's great. >> Exactly. >> It's great to live in Seattle. Amazon has such a culture that is in person, you know, so many people work there. It's really exhilarating to go into the office and brainstorm and whiteboard with people right there, and then our EBCs are there, so our executive briefing center is there, so customers come in all the time because they want to go see Amazon Go, and so it's really an exciting, energizing place to be. >> Yeah, I love the line that Warner used this morning is that AWS customers are builders and they have a bias for action. So, how do you help customers kind of translate some of the, you know, the culture that Amazon's living and kind of acting like a startup for such a large company into kind of the enterprise mindset? >> That's a great question, so we just proposed this digital innovation workshop. We are doing this now with customers. So, we're teaching them how to work backwards from the customer, how to really understand what a customer need is and how to make sure they're not biased when they're getting that customer need coming in. How to do, build an empathy map and how to write that press release, that internal press release and think differently. So, we're actually teaching customers to do it. It's one of our hottest areas today. When customers do that they commit to doing a proof of concept with us on AWS on one of the new, innovative ideas. So, we've seen a lot of great and exciting innovation coming out of that. >> All right, well, Sandy Carter, so glad we could catch up with you again. Thanks for bringing discussion of innovation, what's happening in the enterprise customers to our audience. For Jeff Frick, I'm Stu Miniman, we'll be back will lots more coverage here, you're watching theCUBE. (techy music playing)

(techno music) >> (Narrator) Live from Washington, DC. It's Cube conversations with John Furrier. (techno music) >> Hello and welcome to the special exclusive Cube Conversations here in Washington, DC. I'm John Furrier host of the Cube. Here at Amazon Web Services Headquarter World Headquarters for Public Sector Summit in Arlington, Virginia. Our special guest is Tricia Davis-Muffett, who is the Director of Marketing for Worldwide Amazon Web Services. Thanks for joining me. >> Yep. >> So we see each other and reinvent Public Sector Summit, but you're always running around. You got so many things going on. >> I am. >> Big responsibility here. (Tricia laughs) >> You guys are running hard and you have great culture, Teresa's team. Competitive, like to have fun. Don't like to lose. (Tricia laughs) >> What's it like being a marketer for the fastest growing hottest product in Washington, DC and around the world? >> Yeah. I mean it's really been amazing. When I came here, I kind of took a leap of faith on the company because it's four and a half years ago that I came. I literally accepted the job before we had even gotten our first fed ramp approval. So it wasn't entirely sure that this was going be the place to go to for technology for the government, but I really loved the way that we were helping the government innovate and save money of course. I think most of us who are in Public Sector have a passion for citizens, and for making government better and so that's really what I saw in Teresa and her team that they had such a passion to do that and that the technology was going to help the government really improve the lives of citizens. It's been great. One of the things that's been amazing is the passion that our customers have for our technology. I think they get a little taste of it and they go "Wow, I can't believe what I can do "that I thought was impossible before." And so I love seeing what our customers do with the technology. >> It's something people would think might be easy to be a marketer for Amazon, but if you think about it, you have so much speed in your business. You have a cult of personality in the Cloud addiction, or Cloud value. In addition to the outcomes that are happening. >> Uh huh. >> We're a customer and one kind of knows that's pretty biased on it. We've seen the success ourselves, but you guys have a community. Everywhere you go, you're seeing Amazon as they take more territory down. Public Cloud originally, and now Enterprise, and Public Cloud, Public Sector Enterprise, Public Cloud. Each kind of wave of territory that Amazon goes in to Amazon Web Services, is a huge community. >> Yeah. >> And so that's another element. I mean Public Sector Summit last year it felt like Reinvent. So this years going to be bigger. >> Yeah. We had 65 hundred plus people attend last year, just in the Washington DC area and we've also expanded that program now and we are taking our Public Sector Summit specifically for government education non-profit around the world. So this year we will be in Brussels, and Camber, Australia. We have great adoption in Australia as well with the government there. In Singapore, Ottawa. So we're really expanding quite a bit and helping governments around the world to adopt. >> So if that's a challenge, how are you going to handle that because you guys have always been kind of with Summits. Do you coattail Summits? Do you go separate? >> No. We go separate. We actually have the Public Sector Summits we take the experience of our technology to government towns that wouldn't typically get a Summit. So for instance here in the United States of course, San Francisco and New York there's a lot of commercial businesses. We have our big Summits there, but there's not as much commercial business here in Washington DC, so really Public Sector takes the lead here. And then we focus on some of the things that really are most important to our Public Sector customers. Things like, procurement and acquisition. Things like the security and compliance that's so critical in the government sector. And then also, we do a really careful job of curating our customers, because we know that our government customers want to hear from each other. They want to hear from people who are blazing a trail within the Public Sector. They don't necessarily want to hear about what we want to say. They want to hear what their peers are doing with the technology. So last year, we had over a hundred of our Public Sector customers speaking to each other about what they were doing with the Cloud. >> And I find that's impressive. I actually commented on the Cube that week that it's interesting you let the customers do the talking. I mean, that's the best ultimate sign of success and traction. >> Yeah. And the great thing is, you know I've worked in other places in the Public Sector and government customers can be kind of shy about talking about what they're doing. You know, there are very motivated to just keep things going calmly, quietly, you know get their jobs done. But I think... >> Well, it doesn't hurt when you have the top guy at the CIA say, "Best decision we've ever made." "It's the most innovative thing we've ever done." I mean talk about being shy. >> Yeah. >> That's the CIA, by the way. That's the CIA. And we've also had, people like NASA JPL who've been very outspoken. Tom Soderstrom said that it was conservatively 1/100th of the cost of what it would have been if he had built out the infrastructure himself to build the infrastructure for his Mars landing. I mean that kind of... >> It just keeps giving. You lower prices. Okay I got to change gears, because a couple things that I've observed to every Reinvent, as being a customer and I think I've used Amazon I first came out as an entrepreneur. (inaudible) had no URL support, but that's showing my age. (Tricia laughs) But, here's the thing, you guys have enabled customers to solve problems that they couldn't solve in the past. >> (Tricia) Right. >> You mentioned NASA and then a variety of other (inaudible). But you guys are also in Public Sectors specifically are doing new things. New problems that no ones ever seen before. And society, entrepreneurship, diversity inclusion, education, non-profits. You don't think of Gov Cloud and Public Sector; you think non-profits, education. So it's kind of these sectors that are coming together. This is a new phenomenon. Can you talk and explain the dynamic behind that and the opportunity? >> Sure. I love to hear the stories of what our customers are doing when they really are tackling a problem that no one had thought of before. So for instance, at Reinvent this year, one of our Public Sector customers who spoke was Thorne. And they are using AI to crawl the dark web and help find people who are trafficking children in human trafficking, and that's a great use of AI and that's the kind of thing. It also helps our public servants because it helps to make police officers' jobs more effective. So of course we know that police officers, there are never enough police officers to go around. There's never enough detectives to look into everything that they need to and this makes them so much more effective to make the world a safer, better place. I also love some of the things about educational outcomes. Ivy Tech Community College is one of our great community college customers. And their using big data analysis to put together all of the different data sets that they have about their students and identify who might be at risk of failing a class 10 days into the semester so that they can help intervene with those students. >> Where was that class when I needed it? >> I know. >> Popup and say, "Hey homework time." >> I mean it really is looking at what kind of issues that they're having very early on with attendance, with different behavioral things. >> A great example at Reinvent with the California Community College system. That was a very interesting way. He was up there bragging like it was nobody's business. >> Yeah, and I think the community colleges that really goes into this idea of we're trying to expand opportunity for a wide-range of people. You might think of computer scientists as that's going to be all the Carnegie Mellon and Stanford and MIT people. And of course those are great contributors to computer science, but the fact is that computer science is so critical in so many aspects of life and in so many different kinds of careers. We know that one of the limiters to our own growth is going to be the talent that we have available to take advantage of the technology. We've been really working hard to expand opportunity for a wide-range of people, so that any smart person with an idea, can be using our technology, that's part of what's behind building the AWS Educate Program, which is a program to offer free computer science training to any university student or college student anywhere in the world. >> So it's a program you guys are doing? >> (Tricia) This is a program we are doing, >> What's it called again? >> AWS Educate. And it's a program that offers free credits to use AWS to any student who is enrolled in any kind of university or college anywhere around the world. >> That's a gateway drug to Cloud computing. >> Absolutely. >> Free resources. >> Yeah, and we're giving them a training path so that they can... >> So they want to write some code, or whatever they want to do. >> Yeah, and they can take different paths and learn. Okay, I want to learn a data science pathway, so I'm going to go that way. I want to learn a websites pathway. And they can go through things and build a portfolio of projects that they've actually built. >> So can they tap into some of the AWS AI tools too? >> They can tap into a wide range of tools and they have different levels of tiers of credits that they get, so it's a really great program to really open up Cloud computing. >> Now is there any limitations on that? What grade levels, is it college and above? >> Actually at Reinvent we just opened it up to students 14 and above. >> (John) Beautiful. That's awesome. >> And we also have a program called... >> How do they prove they're a student? >> Having a school, an EDU email address, or their school being registered through the program. >> (John) Okay, that's awesome. >> And then we also have another program called We Power Tech, and that really is a program to help open up the talent pool again to women to underserved communities, to people of different ethnic backgrounds who might not see themselves in technology because they don't see themselves as computer programmers on TV or whatever. >> Or they don't see their peer group in there, or some sort of might be an inclusion issue. >> Right and we're looking at if you take educate and We Power Tech, we're looking at that full pipeline of talent all the way from kids who are deciding should I pursue computer science or not, all the way through to professionals and getting them to try to stay in technology. >> So you guys are legit on this. You're not going to just check the box and focus on narrow things. A lot of companies do that, where they go oh we're targeting young girls or women. You guys are looking at the spectrum broader. >> Yep. And we're really looking at different communities and helping people to find their community in technology so that they can find supportive networks and also find people to mentor them or find people to mentor who are elsewhere. >> How big of a problem is it right now in today's culture and in the online culture to find peers and friends to do work like this? Because it just doesn't seem to me like there's been any innovation in online message groups. Seems like so 30 years ago. (Tricia laughs) >> Yeah. I think it is tough and I think there are somethings that we're trying to break through. For instance, a lot of the role models out there are the same people over and over again. We're trying to find new role models. And we find that through our customers. We find customers who are doing interesting work and we're trying to cultivate their voice and help put them on stage. >> New voices because it's new things. Machine learning, these are new disciplines. Data science across the board. >> Yeah, and one of the things that I love about the technology is it really is has democratizing affect. If you have an idea, you can make that idea happen for very little money, with just your ingenuity and your ability to stick to it. >> I got to ask you the hard question. Shouldn't be hard for you, but Amazon is gritty. It's been called gritty by me, hustling, but they're very good with their money. They don't really waste a lot in marketing. >> Yeah we're frugal. >> Very frugal, but you're very efficient, so I got to ask your favorite gorilla marketing technique. Cause you guys do more with less. >> (Tricia) We do. >> Once been criticized in Wired magazine. I remember reading years ago about they were comparing the Schwag bag to Reinvent. (Tricia laughs) Google almost gave out phones. It's kind of like typical reporter, but my point is you guys spend your money on education to engineers. You don't skip on that, but you might not put the flair onto an event, but now you guys are doing it. >> I think there are two things. So one of them is the aesthetic of our events. We typically do have a very stripped down aesthetic and we've made frugal look cool. I think that's one of the things I learned when I came here was go ahead and have the concrete floor and put quotes from customers there instead of paying to carpet it. So don't waste money on things that don't add value that's one of the core tenants of what we do in marketing. >> Get a better band instead of the rug. You guys have always had great music. >> We do always have great music. >> Tricia, tell me about your favorite program or project you've done a lot over the years. Pick your favorite child. What's your favorite? You have a lot of great stuff going on. Do you have a favorite? >> I think that my favorite is probably the City on a Cloud Innovation Challenge which is something we've done every year for the last four years. And we really went and asked cities, "Tell us what you're doing with our technology." Because we weren't sure what they were doing cause it's not very expensive for cities to run on us. We found that they were doing incredible things. They were doing water monitoring in their cities to help improve the quality of life of their citizens. They were delivering education more effectively. They were helping their transportation run in a more effective way. New York City Department of Transportation was doing really cool citizen facing apps to help them manage their transportation challenges and also cities all around the world. We've had people put in things about garbage management in Jerusalem and about lighting management in a Japanese city. We've had all kinds of really interesting stories come out and I just love hearing what the customers are doing and this year we added a Dream Big category where we said, "If you had the money, what would "you do with technology in your city?" and we've been really thrilled to be able to offer grants and fund some of those things to help cities get started. >> That's awesome. Not only is it engaging for them to engage with you through the program, it's inspirational. The use cases are everything from IOT to every computer. >> Yeah and we've also had partners submit as well, and we've learned about things like parking applications that cities are putting in place to help their citizens find better parking or all kinds of really interesting. How to keep track of the tree and do a tree census in their cities. Things like that. >> Maybe I'll borrow that and give you credit for it as a Cube question. What would you do if you had unlimited money? >> Exactly. (John laughs) Well the great part is that most of the cities find out that they can do what they want to do with very little money. They think it's going to be millions of dollars and then they realize, "Oh my gosh, it's going to be hard "for me to spend this 50 thousand dollar grant "because it doesn't cost that much." >> That's awesome and you got a big event coming up in June. Public Sector Summit again. Any preview on that? Any thing you can share? I'm sure it's a lot of things up in the air. >> A lot of really cool things. We are very excited to have some of our great customers on stage again. We're also this year going to have a pre day where we're going to feature Air and Space workloads on AWS. So that's going to be really interesting. I think we're going to have Blue Origin there and we're going to talk about what it's going to take to get to the next planet. >> And certainly that's beautiful for Cloud and also a huge robotics trend. People love to geek out on space related stuff. >> Yep. >> Awesome. Well the Cube will be there. Any numbers? Is it going to be the same location? >> It's going to be the same location at the Convention Center June 20th and 21st. We're going to have boot camps and certification labs and all that kind of stuff. I expect we'll grow again, so definitely more than seven thousand people. >> How big was the first one? >> Oh my gosh, the first one was in a little hotel conference room. I think there were a hundred and 50 people there. (Tricia laughs) >> Sounds like Reinvent happening all over again. We've seen this movie before. >> (Tricia) Yep. >> Tricia, thanks so much for coming on the Cube here. In the headquarters of Amazon Web Services Public Sector Summit in Washington DC. We're in Arlington, Virginia, right next to the nation's capital. I'm John Furrier. Thanks for watching. (techno music)

live from san jose in the heart of Silicon Valley it's the cube covering AWS summit 2016 hey welcome back everyone we are live in Silicon Valley for AWS Amazon Web Services summit in Silicon Valley this is the cube silicon angles flagship program we go out to the events and extract the signal from the noise i'm john for with my co-host Lisa Martin our next guest is Lowell anderson senior manager product marketing of AWS Amazon Web Services welcome to the cube thanks for having me it's great to be here first time cube alumni welcome to the cube alumni list love to get you on because you know you're in the product team and you're in go to market as well as you gotta look into the product suites and one of the things that's been super impressive of AWS over the years since I've been following you guys for a decade since you started in the cube of the past four years is the tsunami of product releases the cadence of jesse's law I call it yeah and Amazon's law which is just constant slew of releases more and more every time not just reinvented yeah you get the summit's which are exploding right there were tiny right years ago right got new york and here what's what's coming out now what's the secret sauce how do you guys do it and give us some insight into what's what's happening here well you know for us innovations in our blood it's a part of our DNA it's what we do we're really except to over 460 new services and features and we'll hit over a thousand this year of new services and features launched compared to last year when we hit like 720 I think something about in that range so the innovation train train keeps going and you know the way we do it is we number one we really focus on our customers one of the benefits of the cloud is that we can innovate and roll out changes really rapidly for them so just that the whole cloud environment allows us to innovate very quickly and very rapidly so that that's exciting and you see that in just a number of releases that we think that I just asked the previous guest on how do you explain the Phenom that is AWS and you know Andy Jassy went to business school the same year us I did and back then the competitive strategy ethos was built some proprietary technology build a fence protected with guards and guys with guns and old you fold the line yeah with open source though the new model is you can't do that anymore so there's one the open source is now a Tier one citizen right and two there's no real walls to build around proprietary technology so the name of the game is speed yeah it's all about speed and the cloud really enables that agility that's one of the biggest benefits that our customers talk about is how freeing up breaking down the walls of your data center effectively so that now your compute and your analytics and your storage expand beyond the walls of that building as rapidly as possible and and the use of open source as you measured I mean we're we're big proponents of open source we have a lot of open source services that that we support as well and and trying to help the developer community really bring those types of technologies to the cloud and enable that's a big part of our success as well it's clear that the competitive strategy game in this new world that Andy and the team are executing is really just more features faster than the competition there is kind of an arms race going on but that is the open source game so with that what is the are the big announcements here obviously this show is much more developer focused yeah yes more getting get getting the weeds breakout sessions one of the key goods that are being talked about here down here in Silicon Valley we really wanted to bring some more technical topics to the table and talk in that vein talk about a couple really key areas around focused around big data and what we're doing to help enable both small and large enterprises use data across their companies in in a more and to develop more competitive applications and make it cheaper make it easier to use and make it more performant than they could possibly imagine without the cloud so using big data is one of the key themes of the conference that we had today and then the other thing that we wanted to talk about was this movement from how we've been architecting services our applications in the past from being based on server to using server list which is really a whole new architectural concept that's allowing our customers to build applications in ways that they could never do before and do it at a cost that they could never make feasible in the past there's some great examples of customer successes that dr. Matt would talked about in the keynote one redfin I think we've all in orcutt have experiences with buying and selling homes but i loved how we talked about friends don't let friends build data centers that in the future it's most organizations are going to run their own data centers are not going to run their own Dana centers and move to AWS benefits like becoming data-driven big data the more users more data more insight you also talked about some of the things coming up you mentioned it to about building with services versus building with servers talk to us about some of the if you could spend a little bit on some of those examples one that particularly spoke to me was what alumina is doing and germs of genome sequencing I got my masters in biological sciences a long time ago and that wasn't even a thought back then or certainly was a massively expensive Todd was a little bit more about how alumina is doing that with AWS and scaling at cost to really facilitate breakthroughs they're saving lives right right well you know that's an exciting example because people that weren't able to see the keynote alumina is the largest genomic secant sequencing company in the world and they've really been able to implement a new architecture that's brought genomic sequencing from an industry that was done you know just for very specific scientific purposes to now something that can be done all over the world to support disease research yeah and and its really the power of big data that's made that happen and the reason they selected AWS for that is really just the breadth and depth of the big data services that we provide along with the global deployments that we support with genomic data they mentioned that for many many many many countries in the world they don't want that genomic data to move outside the boundaries of their specific geographic region and so sensitivity eight AWS is one of the few very few cloud providers that has that level of geographic specificity so you can keep the data within that specific compliance issues as well with that too lots of compliance issues of course genomic sequencing lots of federal and health care and HIPAA type requirements surrounding all of that type of information that AWS with our focus on security you know is able to achieve so so number one you know it's this Geographic capability which is a lot of luminarias lee deploy this in a global way but second it's really just a depth of services that we offer whether it's the data warehousing using redshift whether it's the ability to process that data at scale on Hadoop using EMR whether it's the ability to then deliver that data across the world and visualize it and upload it from all those different genomic machines that they've that they put into their individual customers research facilities all of that is capability that AWS is able to deliver to them at a cost I think one of the things he talked about they were looking for I think a hundred percent reduction or a hundred times reduction in cost over trying to do this themselves and and we've achieved that help working together with them you know they've been able to achieve that well I got to get your thoughts on the hybrid cloud because you know I'll see Amazon gets was traditionally pigeon-holed as just public cloud the lines are blurring clearly the success you guys are having it's been moving into the enterprise obviously the CIA delia beat IBM on that was a again different instance in the gov cloud but again in the enterprise deals you're seeing yeah it's up against the Oracles and the IBM's yeah what and they're all talking hybrid yeah yeah how are you guys are dressing it from a product standpoint how do you talk to a customer says hey amazon slow down i love you guys but yeah we need a hybrid on-premise solution yeah that's great great great question i think you know first of all I would say that what we've always said at AWS is really in the fullness of time we expect that you know no Enterprise is really going to want to run their own data center and so we still see that as the end vision that that's that we're gonna achieve in the long run and that most of our customers want to achieve in the long run as well but a critical conversations that they have what are their requirements and you got here is it migration of data yeah that's it so that said you know there's there's a lot of work to do between now and this in this long-term vision and so you know a few of those things that need to be addressed like data migration and we're working really hard to help enterprises move data up into the cloud it seems like it'd be a simple thing right you you take a picture you upload it to dropbox what why is that so hard but when you're talking about terabytes of data that have been in the corporate data centers with applications for years and years and years moving that volume of data up to the cloud is a significant about moving back to the enterprise and then vice versa again making it available for them to use and to and to move back and forth is a critical component so we've done a lot of work on a specific set of features and capabilities to make that happen amazon direct connect or AWS direct connect is one of those services that allows our enterprise customers to establish a high bandwidth connection to AWS regions so that they can move data back and forth the interconnect or to direct connect not going through the internet yes direct connect allows them to leverage private backhaul to establish a really high bandwidth connection and so we'd curity wise alone that's a big deal absolutely it is and then earlier or last year we announced amazon s3 transfer acceleration which is a service that allows them to utilize our backhaul to actually accelerate the upload of data into s3 before you has to use the internet to upload data to s3 and now what we've done is really extended that down to customers where if we can accelerate the transfer of their data to s3 will do that using our backhaul network for them so the next question on top that compounds the problem with data which you guys are solving and because this is I agree is a big challenge for enterprise customers IOT just complicates the hell out of it so yeah that's all about moving data around putting computer where the edges yeah this whole edge of the network definition really plays into some of the train around serverless concepts that you were mentioning earlier how does that relate to the data equation yeah so a couple of things let's touch on IOT for so I OT brings a whole new level of complexity in terms of the number of devices and the distribution of data that you need to bring up into the cloud and so we released this service we call AWS IOT last year at reinvent and what that does is it makes it really easy for customers to acquire data from billions of devices that might be generating trillions of messages at a time and when you think about IOT devices it becomes almost more complex because these devices may or may not be online all the time they may not have a high bandwidth connection they may not have the processing capability on the device itself to be able to update and optimize and do a lot of complex computing so you need a specialized service that can work with those devices when there's intermittent connections pull very small messages from those devices and ingest them on a huge huge scale and so aw SI io t is a service that does that allows our customers to ingest those billions of messages and then connect them to AWS endpoints big data services like red shift and s3 and Kinesis and lambda to process that data and generate applications that could never really be conceived before and today i thought i thought that the the whole discussion from iRobot was super interesting about how they're using AWS IOT to connect their what they call their home robots it's as you know their Roomba vacuum devices to the cloud and and really enable a whole new set of applications and vision for the connected home really interesting stuff enabled by the clouds well before at least answer question I just want to quote been Keogh who was with iRobot his analyst over there Sarah scientist transition I won't get your reaction to maybe Lisa you can chime in he just tweeted transition to the cloud colon treat servers like cattle not pets transition to server less cloud architecture yeah Crete servers like roaches wow that's a pretty bold statement yeah yeah it is but note note not a pet yeah I don't cuddle like a roach Amy's not not cattle it's roaches put the roaches out so taught some mean serverless sure caring servers to roaches let's talk about that that's that yeah let's talk about the evolution a little bit i mean if you went back you know a few years back to when i was writing software as a graduate from from college when you wanted to start off a project first thing you had to do was go buy a server have it delivered find a place to put it plug it in cola network guys get aboard cole router your security what you had it all plugged in you had to put the operating system on it and then you could put your development system on it and then you could finally get started to be months later before you could actually get the project started and it seems strange to even talk about it now but back then this was a a key thing that that limited our ability to start projects forget the cost yeah it's the time and then when you when you finally got it done and you release the application and you wanted to scale it you had to buy more servers and put them in the racks and figure out where to put them and so this just slowed everything down and so when we move to the cloud and we got the ability to lease or really rent servers in the cloud it took away a lot of the hardware aspects of that but still when you had to scale you still needed to provision more servers and you still needed to maintain and patch those operating systems in that software stack and so now what's happening with serverless and with services like lambda is all that goes away now it doesn't mean there aren't servers under the hood of course lambda has lots of servers under the hood that are cranking away and implementing your code at lightning speed but the difference is is you don't have to manage them anymore you don't have to think about them you don't have to worry about them and so with lambda all you do is is load your code up into the cloud it's executed instantaneously when you need it to be executed it scales on demand so as your application scale we can scale the number of lamb functions in parallel to execute your code depending on the load that you're putting on it and you only pay when that code is actually running so you're no longer paying every month for those servers that are sitting in that room whether you're using them or not so we've talked a lot about the services a tremendous amount of services that that AWS is offering compared with the three that you started with ten years ago we've talked about hybrid cloud the opportunities there enterprise in fact you're CTO just last week in London was talking about the challenges with enterprise are really kind of the shift that they want to help customers grow through a lot of capabilities a lot of speeds and feeds what's the the message brother who's the target audience as we wrap up here who are you selling these services to within organizations as we see the empowerment moving from IT to the c-suite two lines of business who are you going after to share with them and get them to come on board as customers whether it's Enterprise yeah yeah I think that's a really good question and it speaks a little bit to our evolution of as a company as well wear when AWS started over 10 years ago really focused on our developer messaging but what we've seen is the just the impact of the cloud is so significant that across the entire suite of different whether that's executives whether that's IT managers whether that's developers there's a significant value proposition that that really at every level across the organization high level of interest and so we're starting to see I think you saw today just across all sizes of companies across all industries and in even within government and an education and public sector a strong interest in motion there's really no industry or government type of agency that's not you know right now looking at not just are they going to move to the cloud but how quickly can we get to the cloud and so that's that's really expanded the scope gray synopsis that actually what dr. Matt would talked about with how infiltrated amazon is into of all the industries big in public sector big and startups born in the cloud now getting to be big and enterprise yeah so low we got one minute left I want to get your thoughts on as an insider at Amazon I'll see you out in the field here you talk to customers in the product marketing you have to look at that 20 mile stare in the marketplace but also talk to the folks internally engineering product management or talk about the coolest things that are going on right now in AWS that people should know about is the machine learning is it lamb does it rip yeah Reds what's the fastest growing what's the coolest tech yeah what is what are the jewels on the table right now that we should look at it and then explore and discover more about you touch on so many cool things I mean the fastest growing service now today is Aurora Aurora is our own my sequel database engine that runs on RDS and it's responsive that's been tremendous it it really offers enterprise-class database capability at a tenth the cost of on-premises solution so that's been that's really our fastest-growing service now it's really exciting in terms of this other stuff that we're just seeing tremendous excitement about you mentioned machine learning predictive analytics a lot of the work that we've been doing at amazon it's been part of our history at amazon for a long time mike says that was thing all everyone wants that right right right so machine learning of course is is something that you know we're gonna continue to see significant cars coming soon I don't know about flying cars it's certainly not on our roadmap that I'm aware of but you know who knows what Steve or what Jeff is working on right now so but we don't have flying cars on our super exciting I'm yeah I'm sure this is but it's again it's a software driven world mark injury since new thesis is not software eating the world but software powering the world and I think that's a whole nother concept its patents you know it's a global economy so a lot of great stuff always a great surprise to see the coolness yeah they did to us the new stuff thanks so much for sharing thank you in the cube this is the cube bringing you all the goodness of AWS here at if your summit in Silicon Valley I'm John Ford Lisa Martin you're watching the q