we're in preparation with Samsung on this new innovative high-tech app that's coming out and it's gonna be integrated - I mean everything's gonna come together it's gonna have my music in it it's gonna have Stan's gonna make a cameo anything can be a tool you know so the computer doing computer art is an amazing opportunity to explore a new kind of tool right to invent and create new creatures or new things it's all on how you use it looks like one of those old football collars but you put it around like this and it allows for music to come up only to my ears right yeah so actually let's turn on the music and then they'll actually get the hear and through my head put my little headset here and we'll just throw something on it that's kind of cranked up actually okay so this is cranked up can you hear this just a little bit so yeah so he can barely hear that son like talking wow thank you I work as my own self sort of on fashion and technologies of the combination of fashion and technology so yes some of my dresses they are pleading and they are surfing cocktail shorts they are attacking really with mechanic spider legs on the shoulders they are exploding in a layer of smoke sort of so I do a lot with animatronics and robotics and what I want to do is that fashion is augment augmenting a sort of you know so creating an interaction right now the price of our machine is $49 on sous-chef at nonny coup calm because interacts with a food program so there's food that comes with the machine you wave the food in front of the machine it automatically recognizes a time and temperature and interacts with different time and temperatures of different bags of food and use drop it in in 30 minutes you have a gourmet chef prepared meal just the way that we would do it in Michelin star restaurant

>> Narrator: From San Francisco, it's The Cube. Covering Samsung Developer Conference 2017, brought to you by Samsung. (upbeat music) >> Okay, welcome back, everyone. Live here, in San Francisco, for day two. We're winding down day two of two days of wall to wall coverage, The Cube's exclusive coverage of Samsung Developer Conference. I'm John Furrier the founder, co-founder of SiliconANGLE Media (mumbles) the Cube our next guest Larry Cutler, co-founder and CTO of Baobab Studios. >> You got it right. >> And you're co-founder and CEO Maureen Fan was at our Grace Hopper event. >> Larry: Yes. >> Well thanks for joining us. >> Thank you for having me. >> So you guys are doing great. Love the story-telling, gaming, tech culture coming together here at Samsung. >> Yep. >> And seeing the future. The future, if you connect the dots, is augmented reality voice-activated, headphones that can be hacked and programmed and customized. You guys are doing some interesting things, you've got some good awards. Take a minute to talk about your studios. What are you guys doing, what's the aha moment for you guys. What should people know? >> So we at Baobab Studios, we're reinventing animated storytelling using VR. And so what we've, our aha moment was feeling that you could completely immerse yourself in the world in VR. And when we started thinking about well what is so special about an animated film, it's really about transporting you to faraway worlds, and making those worlds so real that you could like reach out and touch them. And then if you think about VR, that's kind of the same thing, where VR's promise is being able to transport you to incredible places and to make you really feel like you're in those worlds and you're part of those worlds. >> And to relax and chill a little bit too. >> Well relax and chill as well. >> Or entertainment or to be thrilled. >> So in our case we wanted to take all the experience that we have telling stories at places like Pixar and Dreamworks and apply that into this new medium. And so we found that VR is an incredibly powerful medium, and it really is one that's unlike film and unlike games. So, you're talking about bringing together the expertise of people from films, and people from games. That's critical to what we're doing, and yet at the same time, the experience is something that's totally different. >> Yeah we were commenting with some of our guys in our office how Twitch was experimenting with using the comments to drive the game behavior. You start to see new kinds of game systems develop around the storytelling as more of a behavioral dynamic, not the boring game I figured out, or the multi-player game with my same friends, or whatever that's going on, you're seeing a whole new level of creativity going on, one. Two, the other question is how much does it cost to make these things, 'cause Dreamworks and these guys are spending a lot of dough to do animation. >> Larry: Yes. >> I mean it's not cheap, so how do you guys crack the code on keeping it low, not low-budget, but low-cost and also intelligent is that the secret sauce? >> Yes well that's certainly super important for us. You know we're a start-up company, so obviously we need to be able to have a pipeline that if we run efficiently and you know for us, I think what we've done is we've brought together some of the best people, you know. So we've hired our friends, we've hired people who are really experts in the field, and we're really creating a next-generation VR platform so that we can actually create these animated experiences, be able to experiment in this space. You know, sort of try out different techniques and storytelling methodologies and at the same time do it in a way that we can, you know, sort of experiment as much as possible. >> John: Talk about some of the awards you guys had, I mean, you guys done some things. Share some of the accolades you've gotten. >> Yes, so, I mean what's amazing is that we started with our first piece of content Invasion!, and we premiered it last year in April at Tribecca Film Festival, and it's really gone on to, first of all, from a consumer standpoint, it's one of the most popular downloaded pieces of content on all the VR platforms, and at the same time it's been shown at a number of different film festivals, and it recently won an Emmy, so we're very excited about that, and, you know, what we realize is that audiences just fell in love with this bunny character Chloe. So Invasion! is this story about two aliens that try to take over Earth, and they're thwarted not by humans with powerful weapons, but by cute little woodland creatures. In the first episode in Invasion! they're thwarted by this cute little bunny Chloe, and what happens is that at the very beginning of the piece, Chloe like hops up to you, and if you look down you're a little bunny in the scene, you've got bunny legs, you can hop around. And audiences, you know, the viewer just reacted in ways that you would never do in a film, like people are waving at Chloe, a lot of people reach out and try to pet Chloe, a lot of people mimic what Chloe's doing, and in short people are just treating Chloe as if she's real. And it made us realize that there's something really powerful here that is really worth kind of leaning in and digging deeper into. >> And what was the next step after that, so you went what you went, some development, was it the game, was it the character development? How do you double-down on them, I'm just kind of curious on thinking about how the, on the thinking behind it. >> It was really interesting because we, in Invasion! we were kind of the first to make you a character in the story, but at the time there really weren't hand controllers, or any of the devices so that you could actually really have sort of a more like increased role in the story. And so at the same time, people really felt that they were front and center, and they felt this sense of protecting Chloe from the aliens 'cause you're placed right in the center of the story. And so with Asteroids! when we started, we just wanted to dive deeper into that idea of you playing an active role in the story. And so in Asteroids! we focused on the two alien characters Mac and Cheez and their relationship, and you're a helper robot on the ship, so you have. >> So how do I get involved and get these stories, do I have to have a VR kit? So I don't have, I haven't bought anything yet VR-wise, so for me, how do I engage with you guys, what do I do? Do I buy Oculus Rift, or certain headsets? >> So our stuff is meant to be available for everyone. We really want to have as many people be able to see our content as possible. And so first of all, if you have a VR headset of any type, our, Invasion! is available on all those platforms, so that's the high-end headsets like the Rift and Vive, the PlayStation VR for Sony, as well as if you have a mobile phone like a Samsung phone, you can plug it into your VR. At the same time, we also have a Baobab Cardboard app, so you don't even need to have VR to see our product. So you just get an IOS or Android app, a Baobab app. >> So I'm in the market to buy a headset, I'm not price sensitive, what should I buy? What would you recommend? (Larry chuckling) >> Well there really are so many options, so you know obviously at the high >> John: What would you get? >> Well at the highest end, you know, getting a Rift or Vive really gives you the full VR experience because it's really tracking your position and orientation so you can actually walk around a space, the characters can react to you in believable ways, and it's all happening in real time. And on the other hand, the Sony PlayStation VR's are really affordable if you've got a Sony Playstation, you just buy the PSVR headset, you plug it right in and you're ready to go. I'm really excited looking forward to a world where you're not tethered to your computer, and so it's really exciting to see these stand-alone headsets that are going to come out that basically there's no tethering to a computer and yet you have that same inside-out tracking so that >> And this is the Samsung vision, right? The Samsung vision is to use their displays. >> Yes, exactly. See right now what you have, which is, which is already really exciting, is you take your Samsung phone, you plug it into a Gear VR, and the one thing that's missing is that you're not able to track both the position and orientation of where you are, and so the next generation headsets are going to have that. And the experiences will be much higher feeling. >> Alright cool, so then I, I'll actually download all of this stuff. So as the CTO of the venture, your job is to kind of look over the landscape. You have to have the 20 mile stare of the future, not screw it up, but you've got to win the present. >> Larry: Yes, we're all about being able to deliver in the present and look forward to the future. >> And that's the key, and you have that unique skill as an entrepreneur. What are you guys doing now technically and with the product, what are some of the key things that people should know about, because I mean I look at the CG and the animation world, and you see the Moore's law kind of coming that way, right, so you go wow, as someone with a live video, I would love to have a bunny and the cube set right here, right? So we see a future where I want to immerse myself with characters, not just stickers. >> We of course see that as well, so you know, obviously. >> John: Is expensive I mean it must be, 'cause in the old days what, you had the artists, monster storage, tons of compute, what's it like now? >> Well we're a really small start-up company, so we are not a, you know, 300 person organization that is producing a full animated film. We're a small team of artists and engineers working together in the same way that we had that same excitement in the early days. I started my career at Pixar in some of their earlier films, and it was that same >> John: Power work stations, you had that high-end gear. >> Yeah so it was that same excitement in those early days, like we just had to figure out like how are we going to actually create this shot, how are we going to like, you know, build this character, how are we going to like finish this on time. And we have that same exact excitement in the office. >> When were you at Pixar, were you there for the Toy Story kind of thing? >> Yeah, so I worked on the Toy Story films, and A Bug's Life and Monster's Inc., and then I went over to Dreamworks and headed up all of their character technologies on their various films. >> Okay so you guys do anything different than those guys, or are you guys more focused more simple? >> Yeah, I mean what's interesting is that this is really a new medium and it's a new skill set, because what's happened is that you are part of the world, and for us the thing that's most exciting is that by you being a character, first of all, the other characters are not just able to have, you know, sort of high-quality animation, but they're able to react to you, and so there's there A. a number of technical innovations that you need to overcome so that we can have that same high-quality character performance that I would expect from a Pixar or Dreamworks film happening, running in real time at 90 frames a second on my headset, and at the same time also be able to have those characters react to you and respond to what you're doing. And you know, so we've scratched the surface on that. So one of the things that's really interesting is how two people will actually have all these subconscious communication cues, you know, whether it's eye contact or whether it's two lovers sitting across the table and mirroring each other's behavior, that's the type of thing that we can add into our animation. And at the same time, we have stories where depending on what you do, whether you choose to participate or not, that actually affects the outcome, and affects the way that characters respond to you. And so having much smarter character performances is certainly one area that I think is really exciting. >> And that's going to be interesting for you guys because you have some structured ways to do that, and then some unstructured ways to do it with community data, machine learning, and then you can use bots in a way to help you get data, but you almost could have character developments be dynamic. >> You definitely could, and you know for us I think the thing that is always the biggest point that we come back to is story. And so on one hand we want to tell one story that's really told well, not ten different stories, and on another hand, because you're part of that story, depending on what you do, that's actually going to affect how the characters respond to you, and that could be in a really nuanced way, and so, you know, building up AI systems, and building up the smarts so that you can actually have that type of response, and yet still feel like these characters are alive and breathing. >> Well the Chloe example on Invasion! is great example, you'd love to have that automated, so when you see those magical moments, the story could evolve, you can kind of give it that programmable policy-based taping. (John laughing) >> Yeah exactly so you know, so this is the type of thing. >> We're geeking out here on the set, Larry, great to have you on, super informative content, and I love the world you're in, I think the world's changing, I think you're going to see some interesting dynamics coming, you certainly have the historical view, Pixar and Dreamworks, old school, if you call that old school. >> That's right. >> Now the new school's coming in, certainly AR looks good too. >> Yeah, we're really excited about AR as well. When we think about stories, you know, VR is about transporting you to a different world and having a story take place there. AR is about the characters being alive in your world, both are really exciting. >> Have you seen the Magic Leap demo? >> Larry: Yes, yeah. >> What's it like, can you tell us? >> I'm not allowed to tell. >> John: Is it good? >> Yes, yeah. >> So it's worth half of another half a billion, oh I can't wait. >> That I can't say, you know. I can't comment on their business, but. >> It's a freaking award chest. >> I think there's a lot of exciting things you know, AR. >> They must have a killer demo, I want to find out, I want to see this demo. Magic Leap, I want to to see your demo. All seriousness, great to have you on, and certainly come down to our Cube studios. I want to follow your story, I think you guys are on the cutting edge of a new user experience that's going to bring computer animation, computer graphics, into a new persona as a storytelling, so congratulations. Larry Cutler, how do you say the. >> Baobab. >> Baobab, B-A-O-B-A-B Studios in Redwood City, California. It's the Cube live coverage from Samsung Developer Conference, I'm John Furrier, more after this short break. (peppy music)

>> Announcer: Live from San Francisco it's TheCUBE covering Samsung Developer Conference 2017. Brought to you by Samsung. (digital music) >> Hey welcome back and we're live here in San Francisco this is TheCUBE's exclusive coverage Samsung Developer Conference #SDC2017, I'm John Furrier co-founder of SiliconANGLE Media Coast My next guest is Ken Yeoung tech reporter here inside TheCUBE. I've known Ken for almost 10 years now plus been in the Silicon Valley beat scene covering technology, communities, and all the cutting edge tech but also some of the old established companies. Great to see you. >> Likewise, thanks for having me. >> So tech reporter, let's have a little reporter session here because reporting here at Samsung, to me, is my first developer conference with Samsung. I stopped going to the Apple World Developer Conference when it became too much of a circus around, you know, close to a couple of years before Steve Jobs died. >> Right. >> Now this whole scene well we will have to talk to Steve Gall when we get down there but here, my first one, my reports an awakening I get the TV thing but I'm like IoT that's my world. >> Ken: Oh really? >> I want to see more IoT >> Ken: Yeah. >> So it's good to see Samsung coming into the cloud and owning that. So, that's exciting for me. What do you see as a report that you could file? >> You know, so it's funny because I actually did write a post this morning after watching the keynote yesterday. While I was at VentureBeat a few months ago I reported on Bixby's launch when it came out with the Galaxy S8 and when I heard about what that was it was kind of interesting. That was one of the biggest selling points for me to switch over from my iPhone. And when I tried it out it was interesting. I was kind of wondering how it would stand up against Google Assistant because both of them are installed on the same device. But now as you see with Bixby 2.0 and now with the SmartThings you start to see Samsung's vision. Right now it's on a mobile, it's just very piecemeal. But now when you tackle it on with the TVs, with the fridges, monitors, ovens and everything like that it becomes your entire home. It becomes your Jarvis. You don't actually have to spend 150 bucks or 200 bucks on an Alexa-enabled device or Google Home that most people may not be totally familiar with. But if you have a TV you're familiar with it. >> Obviously you mentioned Jarvis. That's reference to the old sitcom and when Mark Zuckerberg tried his Jarvis project which was, you know, wire his home from scratch. Although a science project, you talk about real utility. I mean so we're getting down to the consumerization so let's take that to the next level. >> Ken: Right. >> If you look at the trends in Silicon Valley it's certainly in the tech industry block, chain and ICOs are really hot. Mission point offerings. That's based on utility right? So, utility-based ICOs, so communities using gamification. Game apps, utility. Samsung, SmartThings. Using their intelligence to not just be the next Amazon. >> Right >> The commerce cloud company, they're just trying to be a better Samsung. >> Ken: Exactly. >> Which they've had some problems in the past and we've heard from analysts here Patrick Morgan was on, pointed out... Illustrated the point. They're a stovepipe company. And with Bixby 2.0 they're like breaking down the silos. We had the execs on here saying that's their goal. >> Ken: Exactly. Yeah if you look on here everything has been siloed. You look at a lot of tech companies now and you don't get to see their grand vision. Everyone has this proto-program when they start these companies and when they expand then you start to see everything come together. Like for example, whether it's Square, whether it's Apple, whether it's Google or Facebook, right? And Samsung, a storied history, right, they've been around for ages with a lot of great technology and they've got their hands in different parts. But from a consumer standpoint you're like likelihood of you having a Samsung device in your home is probably pretty good and so why not just expand that leverage that technology. Right now tech is all about AI. You start to see a lot of the AI stars get acquired or heavily funded and heavily invested. >> Really The Cube is AI, we're AI machine right here. Right here is the bot, analyst report. People are AI watching. But I mean what the hell is AI? AI is machine learning, using software, >> Data collection. >> Nailed it. >> And personalization. And you look at I interviewed a Samsung executive at CAS last year this January, and he was telling me about the three parts. It has to be personal, it has to be contextual and it has to be conversational in terms of AI. What you saw yesterday during the keynote and what executives and the companies have been repeatedly saying is that's what Bixby is. And you could kind of say that's similar to what Google has with Google Assistant you can see that with Alexa but it's still very... Those technologies are very silent. >> What were those three things again? Personal, >> Personable, contextual, and conversational. >> That is awesome, in fact, that connects with what Amy Joe Kim, CEO of ShuffleBrain. She took it from a different angle; she's building these game apps but she's becoming more of a product development. Because it's not just build a game like a Zynga game or you know, something on a mobile phone. She's bringing gaming systems. Her thesis was people are now part of the game. Now those are my words but, she's essentially saying the game system includes data from your friends. >> Right. >> The game might suck but my friends are still there. So there's still some social equity in there. You're bringing it over to the contextual personal, this is the new magic for app developers. Is this leading to AR? >> Oh absolutely. >> I mean we're talking about ... This is the convergence of the new formulas for successful app development. >> Right, I mean we were talking about earlier what is AI and I mentioned all about data and it's absolutely true. Your home is collecting so much data about you that it's going to offer that personal response. So you're talking about is this going to lead to AR? Absolutely, so whatever data it has about your home you might bring your phone out as you go shopping or whatnot. You might be out sight-seeing and have your camera out. And it might bring back some memories, right or might display a photo from your photo album or something. So there's a lot of interesting ties that could come into it and obviously Samsung's camera on their phones are one of the top ones on the market. So there's potential for it, yeah. >> Sorry Ken, I've got to ask you. So looking at the bigger picture now let's look outside of Samsung. We can look at some tell signs here Google on stage clearly not grand-standing but doing their thing. Android, you know, AR core, starting to see that Google DNA. Now they've got tensor flow and a lot of goodness happening in the cloud with Sam Ramji over there kicking ass at Google doing a great job. Okay, they're the big three, some people call it the big seven I call it the big three. It's Amazon, Microsoft, Google. Everyone else is fighting for four, five, six. Depending on who you want to talk to. But those are the three, what I call, native clouds. Ones that are going to be whole-saleing resource. Amazon is not Google, Amazon has no Android. They dropped their phones. Microsoft, Joe Belfiore said hey I'm done with phones they tapped out. So essentially Microsoft taps out of device. They've still got the Xbox. Amazon tapping out of phones. They've got commerce. They've got web service. They've got entertainment. This is going to be interesting. What's your take? >> Well interesting is an under-statement there. I mean, you look at what the ... Amazon, right now, is basically running the show when it comes to virtual assistant or voice-powered assistance. Alexa, Amazon launched a bunch of Alexa products recently and then soon after, I believe it was the last month, Google launches a whole bunch of Google home devices as well. But what's interesting is that both of those companies are targeting... Have a different approach to what Samsung is, right? Remember Samsung's with Bixby 2.0 is all about consolidating the home, right? In my post I coined that it was basically their fight to unite the internet of things kind of thing. But, you know, when it comes to Alexa with Amazon and Google they're targeting not only the smaller integrations with maybe like August or SmartLocks or thermostats and whatnot but they're also going after retailers and businesses. So how many skills can you have on Alexa? How many, what are they called, actions can you have on Google Home? They're going after businesses. >> Well this is the edge of the network so the reason why, again coming back full-circle, I was very critical on day one yesterday. I was kind of like, data IoT that's our wheelhouse in TheCUBE. Not a lot of messaging around that because I don't think Samsung is ready yet and nor should they be given their evolution. But in Amazon's world >> I think they're ... The way they played it yesterday was pretty good a little humble, like they didn't set that expectation like oh my god this is going to >> They didn't dismiss it but they were basically not highlighting it right. >> Well they did enough. They did enough to entice you to tease it but like, look, they have a long way to go to kind of unite it. SmartThings has been around for a while so they've been kind of building it behind the scenes. Now this is like hey now we're going to slap on AI. It's similar to ... >> What do you hear from developers? I've been hearing some chirping here about AI it's got to be standardized and not sure. >> Oh, absolutely. I think a lot of developers will probably want to see hey if I'm going to build... If I want to leverage AI and kind of consolidate I want to be able to have it to maximize my input maximize my reach. Like I don't want to have to build one action here one service skill here. Whatever Samsung's going to call for Bixby. You know I want to make it that one thing. But Samsung's whole modernization that's going to be interesting in terms of your marketplace. How does that play out? You know, Amazon has recently started to monetize or start to incentivize, as it were, developers. And Google if they're not already doing that will probably has plenty of experience in doing that. With Android and now they can do that with Google. >> So I've got to ask you about Facebook. Facebook has been rumored to have a phone coming but I mean Facebook's >> Ken: They tried that once. >> They're Licking their wounds right now. I mean the love on Facebook is not high. Fake news, platform inconsistencies. >> Ken: Ad issues. >> Moves fast, breaks stuff. Zuck is hurting. It's hurting Zuck. Certainly the Russian stuff. I think, first of all, it's really not Facebook's fault. They never claimed to be some original content machine. They just got taken advantage of through bad arbitrage. >> It's gets it to some scale. >> People are not happy with Facebook right now so it's hard for them to choose a phone. >> Well, you're right. There are rumors that they were going to introduce the phone again after... We all remember Facebook Home which was, you know, we won't talk about that anymore. But I think there was talk about them doing a speaker some sort of video thing. I think they were calling it... I believe it's called Project Aloha. I believe Business ETC. and TechCrunch have reported on that extensively. That is going to compete with what Amazon's going. So everyone is going after Amazon, right. So I think don't discount Samsung on this part I think they are going to be I don't want to call them the dark horse but you know, people are kind of ignoring them right now. >> Well if Samsung actually aligned with Amazon that would be very because they'd have their foot in both camps. Google and Amazon. Just play Switzerland and win on both sides. >> Samsung, I think Samsung >> That might be a vital strategy. Kinesis if the customers wanted to do that. Google can provide some cloud for them, don't know how they feel about that. >> Yeah I mean Samsung will definitely be... I think has the appeal with their history they can go after the bigger retailers. The bigger manufacturers to leverage them because there's some stability as opposed to well I'm not going to give access to my data to Amazon you look at Amazon now as Amazon's one of the probably the de facto leader in that space. You see people teaming up with Google to compete against them. You know, there's a anti-Amazony type of alliance out there. >> Well I would say there's a jealousy factor. >> Ken: True, true. >> But a lot of the fud going out there... I saw Matt Asay's article in InfoWorld... And it was over the top basically saying that Amazon's not giving back an open source. I challenged Andy Jesse two years ago on that and Matt's behind the times. Matt you've got to get with the program you're a little bit hardcore pushed there. But I think he's echoing the fear of the community. Amazon's definitely doing open source first of all but the same thing goes for Ali Baba. I asked the founder of Ali Baba cloud last week when I was in China. You guys are taking open source what are you giving back and it was off the record comment and he was like, you know, they want to give back. So, just all kinds of political and or incumbent positions on open source, that to me is going to be the game-changer. Linux foundation, Hipatchi is growing, exponential growth in open source over the next five to ten years. Just in terms of lines of code shipped. >> Right. >> Linux foundation's shown those numbers and 10% of that code is going to be new. 90% of the code's going to be re-used and so forth. >> Ken: Oh absolutely. I mean you're going to need to have a lot of open source in order for this eco-system to really flourish. To build it on your own and build it proprietary it basically locks it down. Didn't Sony deal with that when they were doing, like, they're own memory cards for cameras and stuff and now their cameras are using SD cards now. So you're starting to see, I think, a lot of companies will need to be supportive of open source. In tech you start to see people boasting that, you know, we are doing this in open source. Or you know, Facebook constantly announces hey we are releasing this into open source. LinkedIn will do that. Any company that you talk to will... >> Except Apple. Apple does some open source. >> Apple does some open source, yeah. >> But they're a closed system and they are cool about it. They're up front it. Okay final question, bottom line, Samsung Developer Conference 2017 what should people know that didn't make it or are watching this, what should they know about what they missed and what Samsung's doing, what they need to do better. >> You know I think what really took the two-day conference is basically Bixby. You look at all the sessions; all about Bixby. SmartThings, sure they consolidated everything into the SmartThings cloud, great. But you know SmartThings has been around for a while and I'm interested to see how well they've been doing. I wish they released a little bit more numbers on those. But Bixby it was kind of an interesting 10 million users on them after three months launching in the US which is very is a pretty good number but they still have a bit of a ways to go and they're constantly making improvements which is a very good, good, good thing as well. >> Ken Yeoung, a friend of TheCUBE, tech reporter formerly with VentureBeat now onto his next thing what are you going to do? Take some time off? >> Take some time off, continue writing about what I see and who knows where that takes me. >> Yeah and it's good to get decompressed, you know, log off for a week or so. I went to China I was kind of off Facebook for a week. It felt great. >> Yeah. (laughs) >> No more political posts. One more Colin Kaepernick kneeling down during the national anthem or one more anti-Trump post I'm going to... It was just disaster and then the whole #MeToo thing hit and oh my god it was just so much hate. A lot of good things happening though in the world and it's good to see you writing out there. It's TheCUBE, I'm John Furrier, live in San Francisco, Samsung Developer Conference exclusive Cube coverage live here we'll be right back with more day two coverage of two days. We'll be right back.

From San Francisco, it's the CUBE covering Samsung Developer Conference 2017 brought to you by Samsung. Okay welcome back everyone. Live here in San Francisco at Moscone West is the CUBE's exclusive coverage of Samsung Developer Conference. I'm John Furrier, the co-founder of Silicon Angle as well as the co-host of the CUBE. Our next guest is from PostMates, Prerak Trivedi, who is the senior Android developer at PostMates. So, mobile apps, got to have the food, you guys do the food delivery in any city; you're all over the place. How many cities are you guys in? >> I think it's more than 50 markets now. >> Really big time. Welcome to the CUBE. >> Thank you. >> So Android obviously, IOS versus Android, it's been the was since day one, I remember when Google had the first phone, had the first prototype. I saw this coming, and everyone saw it. Apple was owning it, Android has moved so fast. >> Prerak: Oh, definitely. >> What are the hot, cool things about Android right now that you're excited about, and that people should know about? >> Prerak: Oh yeah, sure. So Android, with the recent release, I think the all-year release, they have a lot of good technologies built in, especially if you see three years back, when the KitKat rolled out, it completely transformed Android, right? So today, if you'll see like ... In my opinion, it's surpassed Apple's IOS platform-- >> John: Why's that? What does it have? >> So, it has a lot of cool innovations, especially as an advanced phone user, if you want to multitask on your phone, right? So the split screen tabs, basically, so you can split your apps. So while writing an email, you want to reference the original content, something like that, or you want to listen to YouTube while navigating, right? So I don't know if you guys know, YouTube goes off if you put it in the background. With this new functionality, you can do both things at the same time, so that's why-- >> Yeah, well YouTube's got a lot of problems, certainly on Safari as well, I mean we've had big problems with that, so this is an interesting point. So how about multi-threading apps, I mean, what's some of the innovations, what is Android doing that you like, and what are the things that they need to do differently? 'Cause Samsung's going to give me more goodness with the bigger phone. So-- >> I mean, you have all the real estate in the bigger phones, and as you see, like earlier, three years back, it was like a 5 inch phone, now you have 6 to 6.5 inch phones, and then you have so much real estate, you can do so many things that are on it, like you have a good in-app gaming experience, like you know-- >> So what do you do on the app for PostMates? What are you responsible for? >> I work on the merchant facing Android applications. We provide them tablets, and they give them a platform for other management. >> They're the merchants. Those are the people who make the food. >> Exactly, the restaurants, basically. We partner with them, and we give them a platform to do order management. >> What do they care about that that might be different from the consumer, they care more about who the driver is, do they care about work flow? Is there any design considerations, you think, differently about the merchant versus, say, the end user, or is it the same? >> Oh, yeah, sure. So, when it goes to a merchant, we have to focus on their part, right, like, they don't care about the buyer, or the-- >> John: Or other restaurants. (laughs) >> I mean, basically, when they're preparing food, so we have to focus, and make them focus on the order, right, so we give them the tablet as a kiosk application, where they are focused on only one thing, doing the order management. Then once they are market ready to get it out of there too. >> And they want to make sure their menu >> Exactly. >> is in the right place, >> so there's not a lot of bad orders. 'Cause the worst thing that could happen is, I didn't order that. >> Exactly, yeah. We give them the platform for that as well, everything in one tablet, so yeah. >> Alright, so what's the coolest thing you're working on right now? >> Right now, the coolest thing I would say is providing ... Actually, I can't say much about that-- >> John: Come on, say it! >> (laughs) Yeah, nah. I mean, yeah, so one of the cool-- >> What's the coolest code you pushed? >> So, yeah...actually it's coming out... >> Notifications? >> Okay, so you... >> Notifications is all like... >> Come on! Share something! >> Maybe I can share at the end... >> Okay, share a best practice. >> A best practice? >> Yeah, best practice in the Android, for the Android developers watching. >> Android developers, yeah. If you want to build a scalable Android application, I would say, architecture is very important. Just follow Google IO's architecture components. Getting architecture, is very important because if you want to reuse your UI or if you want to build on top of your existing code it would be very helpful to give a good platform, build on a good platform. Then adding features to it would be extremely... >> John: Alright, so what's your take of this conference here? I mean this is kind of like an awesome conference. They're bringing that Apple Worldwide Developer conference to Samsung. It's their 4th year. It'd kind of clean. I like the messaging, clean in a way, not like being cleaned, like spotless clean, but clean messaging. I love the big screens. They're tying the smart TV. They've given developers what looks like a seamless fabric into the world. Now if I'm a developer, I'm going to raise my hand and say "Okay. I want real APIs that are documented. I don't want to have to go dig around in all the APIs." >> Prerak: Right, right, right. >> I mean, what's your take on Samsung? What are they doing good? What are they doing bad? >> I think I was really blown away with the whole connected SmartThings platform. They focused a lot on the connecting of people and I think feel like in the coming years, connected home, like home automation would be one very important aspect of everyone's life. Let's say if I'm traveling, I want to control my home from somewhere. I was excited about the whole connected home, the SmartThings platform. And with Bixby coming in as well, you know you can control home with your voice. Which excites me the most. >> It would be interesting too, I can see, almost putting my developer hat on... your business would be amazing if >> Prerak: Well yeah! >> the restaurants could learn about my orders. He's a repeat customer, that they send orders back, I'm gluten free, or whatever I do... >> Exactly. >> And that's kind of the AI you want. >> Yeah! >> You want Bixy to learn. >> Yep. >> Bixby to learn. >> Exactly. Learn from the past orders and... >> You guys working on that? >> Somewhat. Something like that. >> (laughs) Cagey! He won't give me any secrets. Okay! Bottom line: Android looking good right now? >> Very good right now, yeah. Android and Samsung doing good things. >> Alright, so what do you say to your IOS Apple friends? When you're arm wrestling over IOS and Android? >> I think IOS is also in very good shape. I mean, IOS gives a very good platform for everyone as well. Like basically it goes hand in hand. The competition is always... >> John: Global is key, right? Global has a big reach. >> Exactly. Global is key. Competition is good in terms of healthy innovation. So I feel like IOS does some innovation, Android does something else. >> Do you guys sit in the same lunch room, or different parts of the building than your IOS team? Do you guys co-mingle? >> We sit next to each other. >> You do? Do you throw stuff at each other? Is there peace? >> We always have healthy competition. Healthy jokes. >> That's always good. It's always fun. It's a religion. Apple versus Android. It's interesting. We look at all of our analytics and our web properties and it's source information. You can almost see the interests. More open source folks love Android. More global, more API-centric thinking, web services, micro services, docker containers, people who are thinking about kubernetes and cloud native. They love Android! Do you agree? >> Prerak: I agree, yeah. >> I won't say the lazy guys do IOS, but there's big money in Apple, too. Some nuances are there. >> Yep. Which one do you think is having better market share for you guys? >> I think IOS is better than Android, personally. In terms of I use both. But I think there is a lot more work Android has got to do. But what attracts me to Android, certainly Samsung and others, is that there are other platforms out there that need to be open and everything will be in API. >> Prerak: Exactly. >> Micro services trend in the cloud with kubernetes and containers, specifically kubernetes. The orchestration of work loads are going to be instrumental and that's going to win the game. So I think Android is tipped for the future to be open and better than Apple. Apple's closed. But Apple's the fine jewelry of the ave. It's for push button, get what I need. Less sophisticated user. >> Sure, makes sense. >> I guess I'm over-simplifying, over-generalizing. That's how I see it. I think, most people, that's the way that they see it. How about you? What do you think? Obviously, you're biased. You're Android. >> Nah! As I told you earlier, I'm all for innovation so as long as it's done by IOS or Android, we need to keep moving forward and that's... >> John: Alright, so message to your friends at home, other Android developers that didn't make this event, what are they missing? What should they know? >> Everyone should definitely check out SmartThings. I think that's the really cool thing because the whole ecosystem, like having your light bulb and those things controlled by you remotely. Definitely check out SmartThings. I'm excited about AR Core, Samsung and Google partnership as well. That could be one interesting thing coming out as well. >> John: AR kits out there too, what do you think about that? >> Oh yeah. >> Security. >> The AR kit? >> Yeah. >> I haven't really... >> It's got more security, stuff's more IOT based IR Core, AR Core certainly the other big key. Alright, Preket, thank you so much for coming on the CUBE. Android developer here shared his take on the CUBE. Talking a little smack with IOS, of course Samsung's got the bigger phone here. In the show here, love the Note 8. Going to give it a good run against my iPhone. It's the CUBE coverage here at Samsung Developer Conference. More after this short break. (music)

>> Narrator: From San Francisco, it's theCUBE covering Samsung Developer Conference 2017. Brought to you by Samsung. >> Welcome back everyone. Live here in San Francisco at Moscone West is the exclusive coverage from theCUBE SiliconANGLE Media of the SDC 2017. I'm John Furrier the co-founder of SiliconANGLE Media and the co-host of theCUBE. My next guest is Amy Jo Kim who is the CEO of Shufflebrain. It's the parent company of gamethinking.io, a variety of other projects, and expert in the convergence of design, gaming, computer science, and et cetera. Welcome to theCUBE. >> It's a pleasure to be here. >> Thanks for coming on. Obviously we've been seeing the trend, the convergence trend for a while certainly in the tech industry. Computer science and social science coming together, that was our motto when we started our company eight years ago. But really to me the flashpoint was Steve Jobs had the technology-liberal arts crossroads. That really kind of spawned the beginning of a creative generation start thinking about the devices, how it all intersects, and not the pure play handheld. So gamers here at Samsung Development Conference and developers bring game mechanics in. That's communities, gamification, games themselves, user interface. What's your reaction to all this? You've designed a great bunch of interfaces. >> I'm, I think it's fantastic. I think what we're seeing is really a flashpoint that has several trends converging. One of the trends we have is developers, the folks here, you know are right here at this wonderful conference, they've grown up with games. They're familiar with the lexicon of games, with how games work. And so it's very natural for them when they start to build their own apps and say what will make this engaging to turn to games and look for inspiration in games? So that's been going on for a while and it's accelerating. We're also seeing that mobile technology, mobile phones, have become so ubiquitous that most of the traffic coming in on many people's experiences 70%, I recently ran a promotion for Shufflebrain, 70% of our traffic was mobile total traffic. So the ubiquity of mobile phones means that everybody's got a potential gaming machine or a machine where they can have a light, fun, engaging experience right in their pocket. So as you noted, we've moved away from single purpose game consoles, handheld or otherwise they still exist, but more and more what we see is the best games and the best game like experiences that might not be games but they the feel and the pull of games. Those are showing up on mobile phones like Samsung. >> And the screens are awesome. I'll say my Note 8 here is awesome and bigger and better and the graphics. But it's a generational shift too. Like my son was, we're designing a new app and we're kind of sitting at the drawing board and he's like, "Dad, you're a search generation. "No one searches anymore. "You actually type on the keyboard, that's like so old." So he brings up a point which is illuminated here. Which is you see voice touch, voice activation. Harman's got now the kind of interface with this audio. You're seeing cars all over the air with software. This is really the computer science, computer engineering culture interfacing with art. Where new user experiences are coming that quite frankly don't look the same. >> Exactly that's such a good point. So what's happening is that a lot of the user experiences, the back end neural networks, the AI, the sophisticated bots that we've been seeing in gaming for the last five or six years are trickling into the mainstream. And that's what you always see. Gaming is the canary in a coal mine. What we see now happening in games and what we saw a few years ago is becoming more mainstream. So if we look now at what's happening in gaming, that gives us a clue to 18 to 24 months out for app developers. >> Yeah we brought this up on day one. You nailed it. It's an early indicator. >> That's right. >> What are you seeing in that area? Because you're in the vanguard of the user interface so you have a computer science background. You understand how communities work. Which by the way, you look at anything from blockchain ICOs to game communities, community is the most important aspect right now in the world. The community role of the people are so important. You don't have a network effect. You don't have input output into the quote neural aspect of the interface because now people are involved. Not just software and data bits. I need a notification from my friend if they're right around the corner from me. So it's the role of people. >> Exactly, so I'm a multiplayer game designer. The teams I work with, because it's always a team effort, are multiplayer games. Rock Band, Covet Fashion is a more recent one. And so we've known for a long time in the gaming industry that if you want to drive deep lasting engagement, you need to create a multiplayer experience and some sort of community around that. What you'll hear gamers say is "You know, I'm kind of tired of that game "but my friends need me. "It's where my friends are, my team needs me." So that's part of what drives long term engagement. >> John: The socialization piece. >> Exactly. What we're seeing now and the opportunity I think for developers even outside of gaming is we're seeing the intersection of gaming, a style of gaming that's sort of I would call them gaming systems versus game mechanics. We're seeing gaming systems find their way into social media. Musical.ly is a great example. And Discord is another example. Discord is a platform started by gamers but now it's merging into just other people. That's for communication. Sort of like a next generation Slack but mobile and for gamers. Covet Fashion, a game I worked on with a brilliant team who actually came up with the idea at CrowdStar, really merged a cooperative game mechanic like you might see in say Portal 2 or Left for Dead with social media and very lightweight voting systems of the users themselves playing a crucial role in what's good or not. Just like in Facebook or in Instagram, your feed is going to show you what gets liked a lot, what gets popular. And games are starting to incorporate this too so that the players themselves become almost like the game pieces and become a big part of what's entertaining. We see networks like Twitch with a huge rush of popularity. That is people delivering entertainment to each other. It's not scripted. So this user generated content, this systems which let people be entertaining to each other, is the huge push that's going on in gaming. And we have, part of what makes a game so exciting, is when the game makes interacting with other people lower friction or more magical but it's still the people that makes it exciting. >> Amy Jo this is amazing. I think that you're right on it. Because remember when I was a gamer, single player game on the computer, you got bored. I mastered it. Then comes multiplayer. But you're bringing up a new dynamic which is the dynamic nature of the people themselves. And I think Twitch had an interesting experiment where the comments, which we know on Twitch are pretty bad, drove the game experience. So now you have the people being part of the input to the game itself. I mean isn't Life a game in a way? >> Sure, you could look at Life the game. I think that that's a semantic issue. There are people that really enjoy looking at life as a game And if you define a game as a structured activity with roles and goals, sure you could look at it that way. What I think is most exciting is not so much what is and isn't a game but the bleeding over of gaming systems into places like digital health and education and enterprise and fashion, and those are, and genealogy. Right now I have a client who's merging a game like experience with a genealogy crowd source experience. So I think what I'd like to leave you with and to understand is the first wave of this we called gamification where people got very excited about the visible markers of progress that are in games like points and badges and leaderboards. And that's a great opening door, but that's not where the magic is. Where the magic is is in the underlying systems that drive you toward mastery of something you care about. And that's the explosion we're seeing now. So you say what am I seeing? I'm seeing clients come to me, a game designer, in all kinds, banking, call centers, SaaS products, change transformation in companies as well as all kinds of consumer products, saying we tried gamification. It just worked in the short term. We want what makes games interesting in the long term. First of all you said the most important thing which is other people. But it's not just other people. It's other people in a playful and mastery based environment that helps you get better at something you care about getting better at. >> So this great so take me through what game system. What I hear you saying is, okay, people think of gamification as a one trick pony, a shortcut to something. You're taking a much more wholistic approach saying the game system. What does that mean? What is a game system? Because you're, what I hear you saying, is that this is like a fabric. It's not like, or an operating system maybe. How should people think of a game... >> It's a methodology or a system. A good way to think about this, are you familiar with design thinking? >> Mm-hmm. >> Are you familiar with an agile approach or Agile Lean UX? Those are systems. Those are methodologies. Those are approaches to creating great products. And they help you. Game thinking is similar. It's got elements of design thinking, elements of Agile, but it adds game design. The difference between strong game design and gamification is game design is about bringing systems to life from the inside out. And so game thinking is as much about how you bring your product to life as it is about anything that you put into the product once it's brought to life. Which is where gamification usually comes in. So it's really about building a learning architecture into the core of your game using feedback loops and using simple systems. And one more thing. Every complex system starts as a simple system that works. So it's really about building core systems and then bringing them to life with the right approach and the right people. >> It's like having a kernel or a small building block. If you overthink it you could get in trouble. >> Right. But you also have to have the right building block so you build a strong foundation. >> Yeah I remember the old days when game engines came out. There was no market for game engines when the first games came out. Then someone said hey why don't we just take the game engine and become a game engine. That was an interesting dynamic that spawned a lot of innovation. Is there an analogy to that happening now where there's new innovations that people can build on top of? Is it open source? Is there an equivalent? I'm trying to figure out where that next level up is going to be because right now we've gone like this and then we see a new level with AR and these new kinds of games and you're bringing this kind of integrated system approach is coming. >> Right so I think there's two thing that have to happen for those to take off. One of which is technology based. You have to have engines. So Unity's rise has been tremendous for the gaming industry. Many many simple game-like experiences are being built in Unity, not from scratch. And other tools like that. And then ARKit from Apple is causing an explosion of really interesting work happening, making it easier to create and experiment with an experience like Pokemon Go. So those are the bottom-up tools based changes that are really accelerating innovation in our industry. Now at the time, none of that will work if you don't have the customer demand and the customer hunger. So the other thing that's happening is that customers are being trained by Pokemon Go and things like that that oh, this is how AR could work. We've seen that VR has kind of stalled out but again, that's a special purpose hardware that's not something easy that you can get on your mobile phone in between all the other things you do. So I think it can't be overstated how powerful it is to have these platforms combined with a huge consumer base on mobile, with phones in their pocket, ready to have a compelling game-like experience that doesn't necessarily have to be a game. The world is waiting for those. >> Yeah and your point about VR, you don't want a build it they will come mentality. You got to focus on the magic formula which is-- >> Customer demand. >> Call it sticky. But some could say look it's got to be a utility and that mastery component is critical whether it's learning, friendship, or some human dopamine effect right. >> Well that's exactly what we do at gamethinking.io. We help teams and companies create a product that customers love and come back to from the ground up using gaming techniques. So anyone who's interested, that's what we do. And the reason we help people do that is it's hard, and it's incredibly high leverage. >> Yeah and you got to have the expertise to do it. And it really is. It sounds like gamethinking.io, you're going to bring architecture. It's not just going to be jump on the grenade that someone throws a project at you. Sure, if it's a big project maybe. But you're kind of train the trainer it sounds like, you're teaching people to fish if you will. >> It's product development. Gamification is often a marketing campaign. We're talking about product development. If you want to build lasting engagement and you're a product leader, then you can use these techniques to build it from the ground up but it's not a silver bullet. >> Give a plug for what you do at Shufflebrain about your company and share some advice for folks watching that might be interested. Like I want to transform my Web 2.0, my 1.0 web responsive app, or my offshore built mobile app that I hired someone to just iOS it and Android it. I want to actually build from the ground up a new architecture that's going to be, have a lot of headroom, I really want to build it from the ground up with good design thinking, game system, game thinking, with the game systems, all the magic potentially in there. What do they do? I don't know do you call the, you know there's no Yellow Pages anymore. Do you Google search it? >> Thank you that was a great setup because that's, I mean I wish that I had had this years ago when I doing a venture funded startup. I needed help. So that's why I do what I do. So what we do is take 20 years of what works and what doesn't in game and product design and turn it into a step by step toolkit with templates, instruction, training, and coaching. And let me give you a specific tip. So there's, it's a whole system we use, but one of the things that you do and if anybody wants to try this it will amaze you if you're able to do it right, one of the things that the greatest game designers, the Will Wrights and folks at CrowdStar and Harmonics, what they do is when they're bringing a new game idea to life, first of all they find out aggressively as much about what's wrong with their ideas, what's right with it, through iterative, low fidelity testing early. Secondly they test it on their superfans that shortcut for high need, high value, early adopters. Not your target market but people that can get you to your target market. Knowing how to find and identify and then leverage your superfans for very early product testing and iteration, that's how you bring your core systems to life. Not with your ultimate target market. Most people don't know this. Knowing this, and then finding those people and leveraging them will turn what's often a failure into success. >> John: That's gold. >> It's complete gold. Let me just tell you why. Because if you're able to ask very product-focused questions, again with my guidance, of these people, you can build your product around what you know they want rather than guessing. >> And you can also help the person, might have blind spot, your customer, understand what superfans are saying. Sometimes it's like they're just giving you the answer right there early on. >> That's such a good point. And when you're inside of it- >> And I have bias. I'm an entrepreneur. Oh no I want to hear what I want to hear. I'm going to change the world. (laughs) Not really. >> That's why when I was an entrepreneur I knew all this stuff but I needed a coach when I was doing this. Because you can't see outside of your bubble and that's part of the value of doing this. >> Amy, the URL is? >> Gamethinking.io. >> Gamthinking.io. Amy Jo is a coach, she is an entrepreneur, venture backed, probably has some scar tissue from that but now she's kicking ass and taking names on gamethinking.io. Great mind. Thank you for sharing an amazing tutorial. You know that's free consulting here on theCUBE right here from and expert. >> It's what I love to do. Thank you for having me. >> Amy Jo here on theCUBE. Live in San Francisco at the Samsung Developer Conference, I'm John Furrier back with more here in theCUBE after this short break. (techno music)

>> Narrator: Live from San Fransisco, it's theCUBE covering Samsung Developer Conference 2017. Brought to you by Samsung. >> Okay welcome back everyone here live in San Fransisco at Moscone West, is theCUBE's exclusive coverage of Samsung Developer Conference #SDC2017. I'm John Furrier co-founder of SiliconANGLE media, co-host of theCUBE. My next guest is artist, director, and producer Rob Prior, at Robprior.com. Great to have you, thanks for spending time. >> It's good to be here. >> Alright. Great to have you. You're super impressive. I was amazed by the work behind me on the wide shot. Can we go to the wide shot? You can see the work you've done. You were just here behind us on the main Disruptor studio with Stan Lee who was Marvel Comics, legend in the industry. >> Legend. >> I mean absolutely legend. And he's here promoting, you know, the edge of the network with Samsung. Games and all that good stuff, part of the developer conference. >> Yeah. >> But you were up there painting with both hands in real time. And did this art. >> Yeah, it was less than an hour, I think this one was. I don't know I don't even keep track anymore. I'm just like... >> So you do both hands. So how did that come about? How did you get to the two hands? >> When I was about, alright, I was going to be an artist no matter what. My entire family line were artists, but none by profession. So, I was kind of not even given a choice. So I got to be about 10 years old and I thought the same thing that every 10 year old thinks, "what if I loose my right hand?". No 10 year old thinks that. So I switched at 10. I switched to, you know I was born a righty, I switched to be a lefty. I switched everything. I switched, you know, baseball, how I threw a balls, playing guitar. I switched everything over. So for two years, no mater how much any one begged me, to like, my grades were going down, cause no one could read my writing, cause I'm like... >> Cryptic. >> Yeah it was weird, and so at that point I made my left hand as good as my right hand. And I was published very young. I was published at 13, internationally at 15. And 13, when I got published, I had math homework due, and I had a painting, a cover due. And I'm like oh my god how am I going to do, I mean. >> Screw the homework, I'm going to do the painting. >> Yeah, so I picked up two brushes and I'm was oh yeah I can do this. Then I actually figured out that I could do my math homework and paint simultaneously. I shut my eyes apparently, when, I don't know when I do it, but when I paint, my eyes are shut a lot of the time. >> Wow, that's awesome. So great skills, so it gets it done faster, but it's also creative. Talk about your work, your artistry, cartoons. You started doing, what did you get into first? And how did your career evolve? Take us through the evolution of your career, because now in the tech scene, you're doing some awesome art, but we live in a digital world. >> Yeah. >> How's that? You're doing cartoons, covers. >> When I first started out, I was doing interiors. Like just pen and ink interiors. And then I started moving into color painted covers, and, you know, sort of gradually went from, you know from black and white work to full color work, to being, doing a lot of different magazine covers, book covers. You name it. I worked heavily with TSR, which is Dungeons and Dragons at the time. >> Yeah. >> And I just sort of moved forward and kept... >> And you got then you got to Hollywood started with movies. What movies did you work on? >> Oh my god, I've worked on a lot of low budget movies. I worked on TV series like Buffy the Vampire Slayer, Firefly, Angel. God, so many. I mean, like literally that whole era of TV shows. You know, movie wise I've done stuff with Fast and the Furious. Wow, it's amazing, when you get asked, when you have a giant body of work. When you ask that question all I see are ducks going across. >> Well you just came off stage, so you're really in painting mode now, and you just did this painting. >> Yeah. And how long did it take you do this one? >> I'm sorry? >> This art, how long did it take you to do this one? >> This was a little under an hour. I painted one earlier as well on the main stage during the keynote speech. And that one took me 45 minutes or something like that. >> So they're giving their talk, and you're painting away. >> Yep. >> And you've done this at concerts? >> Yeah >> Tell us what other venues have you done? >> Things like this. I've done it with concerts. People like Tech N9ne, Linkin Park, you know, Steve Aoki, Flo Rida, just to name a few. So I do it while they're performing. So I'll do a full, like, four foot by eight foot painting in about an hour and a half. But when I'm doing gallery work it takes me about a day, maximum two days a painting. >> Yeah. Well you're considerable talent. You mentioned before we came on camera, you're going to do the Linkin Park memorial at the Hollywood Bowl. >> I am, I'm going to be painting there on the 27th, at the Hollywood Bowl. You know, there's going to be a lot of people there, just, you know I think they said the tickets sold out in, like, 39 seconds, or, it was crazy. >> Yeah. >> But I'm fortunate to be able to do that. >> Yeah. >> And pay my respects as well, so. >> Well great work you're doing. I'm really inspired by that because one of the things we're passionate about at SiliconANGLE and theCUBE here is social science, arts, and technology coming together. That's clearly a trend that's happening. I start see the younger generation too coming into this world, and certainly, you have four kids, I have four kids too. We talked about that earlier, but, they're getting immersed in this digital culture and might miss out on some of the analog art. >> Absolutely. >> And what's your thoughts on that, because, this is like, you do both right. >> Yes. >> So you get your hands dirty, I see your hands are dirty. >> Yep they're filthy. >> Good job, you really roll up your sleeves, little pun intended. So, this is the key to success. Share your thoughts and vision for the younger generation and other artists out there, because art will be the front and center piece of technology inspiration, user interface, gaming, augmented reality. >> No, absolutely, you know what, here's the thing. And this is something that you and I were talking about just a little bit ago. I think the, we as humans have a choice. You know, especially kids nowadays they can go and they can be fully immersed, but then they miss all the other things, you know. I've seen kids at tables texting each other instead of talking. But I think if you take the analog era, the thing, like the live painting. Cause I use, I'll take a picture of this I'll pour it into the computer, ill clean it up, and I'll do that. I think mixing the two worlds is vital, you know, in advancing forwards as humans. I mean that's just my opinion, I try to teach my kids that as well. >> Yeah. >> You can't forget about the real world. >> Yeah. >> Because the real world's going to be here no matter what. >> Yeah. >> So, you know- >> And then game developers are out there right now working on a lot of ideas, inspiration, you've drawn monsters before. >> Absolutely >> Some of the characters here from Marvel with Stan Lee. There is, do you need the creative spark? >> Oh absolutely. And look there are, creative spark, anything can be a tool. You know, so, the computer, doing computer art is an amazing opportunity to explore a new kind of tool, right? To invent and create new creatures or new things. It's all on how you use it. And then you get the people, I said this on stage the other day, you get people who are taking photos and then pressing 27 filters and calling it art. I think you have to go backwards and, once again, be able to do the analog. Write your story, create your idea and take any tool that's available and make it happen. Whether it's to picking up a paintbrush, whether it's getting on a computer on a Wacom tablet. >> So you think that's practice from a young artist standpoint is get down and dirty, get analog. >> Absolutely. >> And that's your inspiration sandbox, if you will. >> Absolutely, you know, and I think, here's an example. It's hard to have a gallery show of all digital stuff. Beause then it's just prints of things that you've done. There's no brush strokes, there's nothing there. And a lot of art collectors want to see the stroke. They want to know it's one-of-a-kind, that's it. >> Yeah the prototype. >> Yeah >> Or whatever the inspiration was. It's inspiring. >> Absolutely. So I tell all artistes, and even to the best computer artists, I'm like, go analog, get your hands dirty, paint. And let that speak as well. >> I've been lucky at my age to see a bunch of waves of innovation in technology. It's super exciting. I'd love to get your thoughts, from your perspective, and the artistry community, and you've been in L.A., over the past 10 years, maybe even 20, but say 10 an easier number. 10 years ago the Iphone wasn't even out, right? >> Oh god. >> So actually, 10 years ago it was the Iphone, but let's say 11 years ago. There was no Iphone, there was, YouTube just hit the scene. So this whole digital culture has just shifted. >> Oh absolutely. >> Apple was a no name company in 2000, right? Micheal Dell once said, " They should give the stock back to stockholders". (laughter) So Steven Jobs proved them all wrong. What is the scene like in your world around the last 10 years? What's been the disruptive change? Where's the enablement? What's been bad? What's been good? What's your thoughts? >> You know, in the art world itself, it's something I just mentioned, what's disrupted the art world, is people coming in and literally just being, what I call, a button pusher artist. You know, they figure out a filter or a tan, or whatever, they make art on their phone, and they're like. And that disrupts a lot of things. Because then it shows, or can teach, kids or artists, or anybody. People our age, whatever, it doesn't matter. That it's okay to do that and skip all of the steps, and I think that's the biggest point is the technology has allowed people to think they can skip steps, but you can't. You can never skip the step- >> What's the consequences of those steps skipping. What's the consequence there? >> So, if that's what you are, and you've figured out filters, and you get hired to do a job, because maybe you're the greatest filter button pusher in the world. But then all of the sudden your computer goes out. What do you do? >> Call Apple Care. >> Yeah, there you go. >> Cheese bar appointment. >> I know, I konw You're screwed basically. >> You are. I mean, I knew way back in the 20 years ago, if you were versed in drawing cars, and you got a job doing storyboards for a commercial, and all of the sudden they said, "Hey we're changing everything. Now we're taking out all the cars and now it's real people". If you're not good at drawing real people, you lost your job. Same basic concept. >> Yeah. >> You have to take it all in, you know, in a giant ball. And for the people who are like, "I don't want to touch a computer". Man, that's- >> So it works both ways. >> Absolutely works both ways. >> So what you're saying, if I get this right, is the computer's a great enable and accelerant of a finished product. >> Rob: Absolutely. >> So you use it, you'll take this print you did behind us, you'll touch it up, and you'll turn it into posters, you'll sell it, you'll syndicate it. >> Yep. >> Etcetera, etcetera, but you did the work here in an hour. With both hands. You did it just on the fly, total creative, creativity. >> Yeah, I mean, today's world, I think, if we let things go too much then the computer takes over and we loose a part of ourselves. >> And what about your social friends. Like musicians, you know? >> Oh my god. >> So what's the musician vibe, same thing? I mean tools are out there now, my son's doing some stuff on Ableton live, he loves that software suite, but he's still laying some guitar licks down. >> Absolutely, and you know, the great thing about in the music scene, I heard this a lot when Pro Tools first came out. Everybody was like, "That's the death of the producer". No, that was the beginning of a different kind of producer. And if you can do things at home and you're good, then it's great. >> What's the culture like in L.A. right now in terms of the creative producer, creator? Cause you've got like a maker culture on the geek side. Robotics, maker culture put stuff together, build some new things. Now you got a creator culture which builds off the maker culture, then you got the builder culture all kind of coming together. What's the success formula in your mind, besides the managing the tools. What's the mindset of the new producer, the new director, the new artist? What do you see as success points? >> These are some of the best questions I've ever been asked. Like, literally in every interview I'm answering the same ones. No, this is great. I think, I think it's a little bit of the wild west out in L.A., you know, and all over. Because, you're forming amalgamations. The director of a movie is no longer, possibly, just a director. He's also working on some of the cinematography. Maybe he's an editor, you know, it's a jack of all trades thing. And I think a lot of the people that had one trade going in, and were really good at it, are finding that they're getting passed up sometimes by the person who can do four or five different things including being able to be versed at technology >> Yeah we're seeing a lot of the things happen in the computer industry, just to share on my side of the table. Data scientist is the hottest job on the planet. Doing data. Some of the best data scientists are anthropologists. >> Really? >> Like weird majors in college. But they have a unique view of the data. They're not parochial in their thinking. They're looking at it differently. Or they have a math background, and obviously math is pretty important in data science, but also, it's not just prototypical, you got to be this spec. It's a little bit of a different artsy kind of a feel, cause you got to be, look at things differently. You got to be able to rotate around 360. >> And that's exactly it. That you've got to have, you got to be thinking outside of the box at all times nowadays. >> Well Rob what's next for you? What' going on? You got a lot of things going on. >> Rob: Oh wow. >> You got a lot of business ventures, you make a lot of money on your prints, you're famous. You're exploring new territory. What are some of the boundaries you're pushing right now creatively, that's really getting you excited? >> Well, I'm going to be directing a movie coming up. Which I find great because it allows me to take every bit of all the things I know and put it into a package, that's fun. I've got several gallery shows coming up. I've got a gallery show that I'll be doing with Stan, which will be New York and L.A. And, just getting on stage with more and more bands. You know, I think- >> You're a cult of personality, what's it like working with Stan? He's a cult of personality. >> Oh my god, Stan is, Stan's great. >> People yelling stuff at him, "hey what do you think about that". I mean there's a lot of culture in the Marvel Comics world. >> Oh man he, you know, and look he's like what, 95. And he's got more energy than I do. Literally last night, we're all out to dinner and I left before everybody else did. Stan outlast me. A 95 year old guy, and I'm like, "I'm too tired, I got to go to bed". And Stan's still going, you know. >> The energizer bunny. >> He's an animal. >> Well great for coming on. Thanks for the inspiration. Great art, got amazing art right here >> Thank you so much for having me man. >> Great job, congratulations. >> Thank you >> Good to see the arts. Analog and the digital worlds connecting. This is the key to success in the technology business. Bringing an artisan mindset to great technology for vital benefits. That's what theCUBE believes, we believe it. And so does Mr. Prior here. Check out the art, robertprior.com. Check it out. Robprior.com. It's theCUBE live from San Francisco. More after this short break. >> Thanks for having me.

>> From San Francisco, it's theCUBE. Covering Samsung Developer Conference 2017. Brought to you by Samsung. (electronic music) >> Welcome back everyone. Here live in San Francisco, Mascone West. This is theCUBE's exclusive coverage live video here at Samsung Developer Conference, #SDC2017. I'm John Furrier, the co-founder of SiliconANGLE Media and co-host of theCUBE. My next guest is Dean Takahashi, who is the lead writer for GamesBeat for VentureBeat big blog covering business and innovation technology. Obviously, been a journalist and writer covering mobile and mobile gaming for a long time. Legend in the Silicon Valley community. Dean, great to see you. >> Yeah, thank you. Thank you for the kind intro. >> People who follow you know, you've been out there in the front line looking at the evolution of gaming obviously, from gaming and then obviously mobile gaming hit a thing. Then gen 2, gen 3. I don't know what generation we're on, but certainly Samsung is converging. That's their message here. Trying to keep these smart things, the cloud message a little bit of an IOT. Feels like an enterprise show a little bit. But, at the end of the day, it's the consumer connection. >> It's all coming together now >> It's all coming together. What's your rapport? What are you seeing? What are you reporting on? >> Well, I cover everything from the smallest startups, including the small game companies. I try to pay attention to Silicon Valley in general. And then the big companies as well. So, the relationships pertain to developers, who are on the small side to the platform owners on the big side. And, I see a really big war going on among all the platform owners. They're trying to get the hearts and minds of those developers. They're trying to bring in, trying to do what Samsung is doing. Which is integrate a lot of different things onto their platform. And, we'll see how much sort of openness is sort of left at the end of this. Or how much of a commons there is across the whole tech landscape, or the whole game industry. And I don't know who's going to win, who's going to own it all. But, everybody's trying. >> It's a war. Platform wars immediately. The device here, my new Samsung 8 is nice. It's got a big screen. It's gameable. Mobile gaming obviously hot. But again, the platform wars are interesting. Now they have the living room, they've got the kitchen, the smart family hub. All this stuff they're talking about. They had the smart TV for a while. The question that I have is, developers don't want hassles. They want the distribution and all the goodness of the big vendor, but one of the things Samsung seems to be trying to create is this unified fabric of breaking down the stovepipes within their company. Problem is, developers won't tolerate different API documentation. This is an issue we've heard from developers here in theCUBE is how does Samsung do that? Because that'll really be, that's the kryptonite for developers. That'll keep the super developers away. >> Yeah. Like the announcement they had here about the Internet of Things and trying to sort of integrate three different standards down into one is the kind of move that you have to make or you have to seek. Some of these come in through acquisitions but, yeah. The developers don't want to mess around with the multiple APIs. >> It's interesting. We cover, as you know, we cover a lot of the enterprise and the emerging tech with SiliconANGLE and theCUBE, and we see the enterprise is clear, right? DevOps, the cloud native, the Linux foundation. Those worlds are exploding. Open source is exploding. And then you got companies like Intel, which cares about field programmable gate arrays and 5G. Enabling that end to end. And then you've got the consumer companies whether it's Ali Baba or Samsung or a Google or an Apple, really caring about the device side. So, everything is kind of coming into the middle where cloud is the engine, right. So, the interesting thing I'd love to get your perspective on, Are developers sensitive to the fact that they can have more compu because augmented reality, even virtual reality. We've had one VIP influencer here on theCUBE say VR is done. 1.0 is done. But we learn from it. It didn't really hunt. It didn't really go off the shelves. But augmented reality is hotter, because it's more realistic. Drones are using augmented industrial IOT. >> Augmented reality has a nice launch pad, right. It's got a long runway off of smartphones. You create your app for smartphones and eventually it's going to run on all these other new things that come out, like the glasses. Once those are established, that's great. But in the meantime, the apps and developers can sort of make this living on the smartphone. >> So it's not a big bad like a Google Glass where it just kind of crashes and burns >> Yeah. >> Kind of thing. So they can get some beach head with mobile. >> Yeah. >> So the question for you is how vet the signal from noise on companies. Obviously you look for the ones that have more of a pragmatic business model. Get in on mobile gaming. Obviously Google is on stage with Android. So you're starting to see more openness with APIs. Differentiating from Apple, ecosystem, which it is what it is. How do you see companies differentiating and being real? >> Signal from noise, you do look at everything from who their alliances are with, to how many people, do they have enough people to get the job done? Do they have the funding? It's sort of figuring out whether the team has experience at what they're doing. So, a lot of the basics of journalism. Just finding out facts about a company. >> So, Magic Leap. Have you dug into those guys? I saw the funding news yesterday. Another $500 Million. >> Yeah. >> I haven't seen the product. I haven't seen the demo. I'm not covering gaming like you are. But you have seen their demo. Have you? >> I haven't seen their demo. >> I think a half, a half a million dollars more. That's a war chest. >> Yeah. They're out in Florida. So they're a bit far from me. They are very lucky to have convinced someone to give them some additional money. When they've burned through a billion dollars plus already so, $1.4 billion >> Insane. And nothing to show for it. >> $500 million more, yeah. And they're very ambitious and that's good but, >> It better be good. >> They almost seem like they were trying to say we're going to accelerate and beat Moore's Law. We're going to do something impossible, put these things into little glasses and it's going to be amazing. It's going to be like, so you can't distinguish augmented reality from reality, right? And surprise, surprise, you can't really rush Moore's Law. >> And by the way that's, I'm surprised they're not in Silicon Valley because it seems like that's a go big or go home strategy. Certainly, a billion dollars they've burned through, another half a billion. No one can do that. It's hard to do. So, back down to the more pragmatic ecosystem, you're seeing Samsung here. I like their approach. I think that it's a good strategy. They didn't overplay their hand at the show on talking about where the data resides. That was one thing I'm still not seeing but maybe they're going to bring that out later. Maybe it's not ready yet. The cloud, I didn't really see the cloud story there as much. I don't know what that means. So, those are open discussion points for me. But, certainly leveraging the device, leveraging the distribution is what they're offering. But then they made a comment here on theCUBE, "We're open." What does that mean? I mean Android's obviously got a benefit of being open. But what does open mean to you and how do you see that? >> I think that, you could argue that for smart things where it's connecting to something like an Invidia Shield. And you can use the remote control on an Invidia Shield to change your lighting, or something like that. So, it's sort of overlapping circles of certain, you know, I don't know if that's open. But it works. If you deliver something that works, your consumers, you know, it's relatively open. >> Yeah. And the glam is obviously electronics. Consumer electronics base. You've got a little bit of the IOT. I find this fascinating story of the IOT because people are things too. I mean, you're walking around with the phones. We have the fashion tech happening. And obviously gaming. Alright, what's the big surprise for you here at the show. Give me some positive review. What you liked about it, and what critical analysis, where they need to improve. What are some of your thoughts? >> I think there is always sort of that challenge for a big company like this that has a worldwide consumer base. How much do they want to cater to or appeal to the hardcore crowd? So, say like gaming and non-gamers is a good example of that. And they're not really trying to get everybody in gaming onto their platform or onto their side. They're saying that they're welcome. They can come. We've built this as an all-purpose sort of platform. And, they're not going out to invest in a lot of the game companies. They didn't put money into Magic Leap. They're not sort of trying to pull people in and >> They're not giving the hard sell. >> Yeah. The challenge then is that other companies are. Microsoft, Sony, and Nintendo of course are doing it. But Amazon, Google, even Apple to some degree is embracing a lot of gamers on the game platforms. Making their platforms fairly friendly. So, I think Samsung needs to decide whether it's going to step up in that space. Other territories, yeah. It's on a very good march, I think. To continuously come out with new tech that gets widely adopted. They're doing well in VR. But I think, it almost seems like they've embraced 360 video a lot more than they have on the game side. >> We'd certainly love to get those 360 cameras here. Apple versus Samsung. Obviously, World Wide Developer Conference is legendary. Samsung 4th year now doing this event. Compare, close, getting there, leveling up? >> Well, I think Apple's event was underwhelming in a lot of ways as far as just what they announced. And say even the performance of the phones. It doesn't really, it's kind of flatish compared to the performance of Samsung phones. I think Samsung has maybe a broader following and broader base. And they have the potential to draw >> And Android's global appeal >> draw more >> is pretty interesting. >> Yeah, draw more developers over who might find it easier. >> Interesting to see the psychographic profile of developer makeup from Apple and Samsung. Dean, thanks for coming on theCUBE. Really appreciate it. Dean Takahashi here inside theCUBE. Lead writer for GamesBeat, part of VentureBeat blog in Silicon Valley. Check them out, VentureBeat.com. Of course you've got siliconangle.com and thecube.net. That's our content there. This is theCUBE live coverage from Samsung Developer Conference. I'm John Furrier, right back with more after the short break. >> And also plug our GamesBeat conference. >> GamesBeat conference. >> GamesBeat Summit in April. April 9th and 10th in Berkeley. >> Yep, get the plug in. GamesBeat Conference in April. Check it out. Dean co-chairs the committee for getting the great content. Hardcore gamers, thought leaders. Check out GamesBeat Summit in April. Of course, this is theCUBE live coverage here in San Francisco. More after this short break. (electronic music)

>> Announcer: From San Francisco, it's theCube. Covering Samsung Developer Conference 2017. Brought to you by Samsung. >> Hey, welcome back everyone, this is theCube's exclusive live coverage of Samsung Development Conference, SDC 2017. I'm John Furrier, the founder, co-founder of SiliconANGLE Media, co-host of theCube. My next guest is Kevin Hague, Vice President of Technology Strategy at Harman, now part of Samsung. His twitter handle is JSGuy. Welcome to theCube. >> Thank you, thank you having me. >> So HARMAN has a lot of cool things. Obviously, you're known for music, audio, in-car stuff, headphones, really the premier audio tech. >> Kevin: Yes, yeah. >> So give us the update. Part of Samsung. When did that happen? What have you guys done? Have you integrated in to the edge of the network? Is entertainment. >> It is these days. And it seems like more and more people are becoming interested in audio. Audio's becoming, you know, a big part of everybody's lives. Everybody will have headphones at work, connected devices at home, with AIs and voice assistance in their car. You know, we're huge in the car. A huge percentage of our automotive business is in audio, and infotainment, IVI systems, and we're really excited to be here at the Samsung Developer Conference, because this is our first conference, kind of together, and we're excited to show off a lot of cool developer tech. >> So we're huge on internet of things. I've been saying this for years, but now it's so clear to the developer community that internet of things includes people. Wearables, we had guests on doing dresses that are part of the internet, and technology with robotic arms and software. But headphones, you guys have a cool program called Hack Your Headphones. Which, tell a little about that, and then we'll talk about this new product that's here on the desk, I can't wait to get to, but >> Yeah, we have a couple of new products >> Hack your headphones, I mean, you got to get developers excited, because augmented reality and virtual reality, no one wants to put those damn goggles on. And it's got no audio. >> That's right. Yeah, so we're trying to fix that with this particular product, which is the JBL Everest Elite headphones. And it's probably one of the first consumer hackable headphones. We have an API, out for Android, that allows the developer to control many of the features and functions of this headphone. And we've added a lot of extra features, so this thing not only, when you put it on, and you're wearing virtual VR goggles, you're immersed, right? And you don't even know what's going on in the outside world. Well, we've come up with some tech that allows some of the outside world to come in programmatically. So within a game, or a VR game, or a VR application, you can do something where the outside noise can be added in to the gameplay. So let's say if you're playing Fruit Ninja, or something really crazy on your VR goggles, and you're about to hit somebody, it could warn you through audio signals. So we're really excited about these headphones, lots of other features that developers would like. >> So let's talk about the API, because this is a really cool feature, and I want to get to that again, the new thing, new device that's coming out of this new, breaking news here on theCube, which is, these headphones, is about, you guys have the normal coolness around, noise canceling, all that stuff, but you guys have tech that actually lets developers play with the settings. >> Kevin: That's right. >> So you actually reverse the settings. Right? Like, imagining, like, okay, what if I want to increase the noise out that comes in. Is that the concept? >> That's right. And so we can adjust, the developers can adjust, almost an infinite levels, the noise ratio from outside to inside. So if you want it perfectly quiet, you can set that. If you want it where a lot of outside noise is coming in, you can adjust that as well, without having to do this to talk to somebody. >> It's almost tap your phone, tap your app, or have some notifications sensing, so you're looking for creativity from the developer community. >> That's the objective. >> We are. And we don't actually know what developers are going to do. I always have a saying, that says, If I put ten of my smartest guys in a room for a week, they're going to come up with a 100 ideas. If I throw this out to the developer community, they're going to come up with a 1,000 ideas, and I think that's what we're looking for, is that kind of creative spark, and we're just going to give them platform to do that on. >> And that's super smart, because now you can let the creative development community tinker around, and kick the tires. You guys get the free access to the creative, but also you have APIs that make it kind of stable. >> That's right. And that's that something that we support. We love developers to play with. >> Alright, so now you have a new product. So this is the exclusive Cube coverage. So let's see this new product. >> Actually, we just sent boxes right before coming on set. >> Here, let me introduce this thing. So this is looks like a collar. Goes around your neck. So, first of all, what's the product name? >> So this is a JBL Sound Gear, and it's going to be available starting next month. So this is, as far as I know, the first one in the United States. I can't say that for sure, but that's the first one I've seen in the United States. >> So it looks like one of those old football collars, but you put it around like this, and it allows for music to come up only to my ears, right? Actually, let's turn on the music, and then they'll actually get to hear through my little headset here. >> Kevin: Yeah, we'll just throw something on. There's a little, it's kind of cranked up, actually. >> Okay, so this is cranked up. Can you hear this? >> Kevin: Just a little bit. >> So he can barely hear this. I'm, like, talking loud. >> Kevin: Yeah, yeah, that's right, because it's pretty loud to you. >> So I could be a gamer, I could be doing virtual reality with a headset. This is kind of like my ear experience, without and freeing my arms up. >> Yeah, that's right. And the nice thing is, we're looking in the future, and seeing augmented reality-type experiences are going to be important. But with augmented reality, you want that kind of pass through. So I want to be able to talk to you while you have your glasses on, or whatever the future brings us. >> So I can get a little notification, bing, you got this car coming, or about to get attacked by my app. >> Yeah, imagine walking down the street. Now you can listen to your music while walking down the street, and not worry about getting hit by a car or something. >> Or pissing people off. Hey, turn your headphones on! Or having some ambient noise coming in so I'm aware. >> Kevin: Yeah, that's right. >> Yeah, that's cool. >> And so that's a really exciting product. >> They're not that flexible. >> Yeah, it's a little bit. So I think a lot of people put it on from the side and twist it around, but it's actually a pretty solid product, and we're, you know, it's a transformative product. There's nobody else shipping anything like this that I know of. >> So it has a little bit of wiggle, but it's not, you could break it if you snap it, like a chicken bone. >> Kevin: Yeah, don't do that. As far as I know it's the only one in the United States. >> You can just throw it too, it's like horseshoes. Just toss it. >> We have other uses. Yes, we made it multiuse. >> Don't toss it. It's not horseshoes. That's awesome. And you've also got a little pow here, but also now, the problem with some of these devices is on, watching TV, or interfacing with a large screen, there's latency issues and if people are talking, and you're hearing it separately. A lot of internet streamings we see that. It's not like direct connected. >> Kevin: Yes. >> Talk about that. How does that address that? Does it have a feature where you could create a low latency connection to something that's either on the internet or TV? >> Sure, so there's a couple of different ways, so like audio latency's very important, especially if you're watching TV, and lip sync, it's always weird if you get that delay, and so, that's why we actually pair with this in the box comes a low latency transmitter. So it's plug and play, plug it into your TV, turn on this, it pairs up. Now you can watch TV seamlessly in the house without disturbing like everybody. >> I can watch my football games, make some dinner, lunch, whatever. >> Or even late night TV, somebody's asleep in the same room as you, and it won't disturb them, right? >> My wife, Linda, Linda, if you're watching, this is perfect, save our marriage. Turn the TV off! Maybe not that. But it'll be a first step, but this is exactly the use of these. Create a personal space, and the technology as it shoots up from the sides. >> Yeah, there's two speakers on each side. >> And it shoots up to the ear, so it comes up this way. >> That's right. And we do a lot of work to make sure that the beam of sound stays in the vertical space, so that a lot of people can't hear it from outside maybe three feet. Literally, when you first put it on, I couldn't even tell it was working, and I was going, can you hear it? And you're like, oh, it's loud! And so. >> And the folks listening heard it to, 'cause my microphone was right there. >> That's right, yes, and that's the side effect, is in this area here, you have full. >> Okay so this product >> Full awareness. >> will be shipped and it's called the >> AVL Sound Gear. >> Sound Gear, it's available next month. >> Next month. >> In Best Buy retail. >> Best Buy retail. MSRP I think is going to be 249. >> Which includes some accessories, right? >> It includes a couple of accessories, like the streaming unit and everything. >> Yeah, that's awesome. So it's not going to break the bank. >> I don't think so. >> Good. Well, so that's a good price point, I'm definitely going to buy one. >> It's definitely different. It's not like just a regular pair of headphones. This is also available in the stores today, the 750. >> And how about this being developer enabled? API's for this, too, or not yet? >> Not yet, but stay tuned. >> This is the total Star Trek device. >> Kevin: It is. >> If you're a Star Trek classic fan like me, you know the thrall collars. (laughter) >> Kevin: That's awesome. >> And certainly, I can use this. It's got voice in there just so I can talk to it, like on conference calls? >> That's right. You can do a conference call with it, or. >> Have intercommunications on gameplay, multiplayer? >> That's right. >> So yeah, I think gamers are going to love this. >> I think so, too. >> Yeah, my son plays Call of Duty and Destiny. >> It's very comfortable to wear. I think that's one of the key things, is once you get it on, it feels like, when I've tried some of our early prototypes of it, I forgot that I was even wearing it. >> I can listen to theCube music while talking to the guests. >> Kevin: I know, we need to get you one of these. I mean, we'll get you one soon so you can try it. >> Promotional considerations by Samsung. >> Kevin: That's right. >> Kevin, thanks for coming on, great tunes, old school classics. Yeah, crank it up a little bit more, we'll end on some music. Kevin Hague, Vice President of Technology at Harmon, (upbeat music) Samsung. Bringing all the developer action to you here, theCube. >> Kevin: Thanks for having me. >> Alright. More after this short break. (upbeat music)

>> Announcer: From San Francisco, it's the Cube, covering Samsung Developer Conference 2017, brought to you by Samsung. (electronic music) >> Hello, everyone, welcome back, live here in San Franscisco, Moscone West. This is the Cube's exclusive coverage of Samsung's Developer Conference. I'm John Furrier, the co-founder of SiliconANGLE Media, cohost here in the Cube. My next guest is Paris Rain, recording artist, innovator, working with Stan Lee, music projects. What's exciting about this event is that you have such exciting new lifestyle trends happening and this one here's a great story. Welcome to the Cube. >> Thank you very much. It's nice being here with everybody. >> You look fabulous, you're a superhero. Tell us the story, because one of the things that's super compelling about your projects you're working on, and your innovation, is the convergence of culture. You've got Comic Con kind of culture integrated with music, online services, digital communities, and now new products are being developed, new experiences, AR, VR, the new vibe is out there. Tell your story. >> Well, we just thought, why not? So what happened was, my manager had a really close relationship to Stan and he basically showed Stan my music and said, "Hey, this girl's talented," and then we got to talking and we were like, "Why don't we integrate Stan into the music business?" He took over the movie industry, why doesn't he take over the music industry as well? >> And so Marvel obviously absolutely hits a home run, the comics, but this is now also a digital life, and so people look at all the successes, certainly the movies. >> Absolutely, yeah, that would be the biggest. >> I was a comic kid when I was growing up. But the movies have just been spectacular. One sequel after the other. Gaming now is part of the movie scene, so gaming culture is huge, and you're doing a game with Samsung, that's something you've got going on, what's that about? >> I can't say too much about it, to be honest with you, but we're in preparation with Samsung on this new, innovative, high tech, app that's coming out, and it's going to be integrated to, I mean, everything's going to come together, it's going to have my music in it, it's going to have, Stan's going to make a cameo, in that, in the game, and in my music video as well, and yeah it's all coming together. >> So that's coming out. You can't really talk, it's under wraps, but it's an integrated project. You've been successfully into viral videos, a couple years ago that went viral on YouTube. What's that like, do you just like wake up one day and say, "Oh my God, this is going crazy?" >> It kind of happened like that with YouTube. Because you do it all yourself. I worked with Afflux Studios, it's in Wellington. They're a really awesome studio, super high tech and I got kind of an in, they're kind of family to me, and so it was kind of ... It was really easy to get with them anyway so we were like, "Hey, I did the blue hair thing." And I was like, "You know what? "I'm set on going viral, this is what I want to do." And the first video I put out, bitch better have-- B better have my money. (John laughs) By Rihanna. >> We're the internet. You can say whatever you want. >> Oh, fuck it. Bitch better have my money. Oh shit, really, I can swear? Oh I feel so much more comfortable now. On stage, I felt so ... So yeah, "Bitch Better Have My Money" came out and it got like 1.5 million, or 1.3 million views, and then I did another video and it got another 1.3 million. >> All right, so what happens after, because everyone wants to know. 'Cause everyone tries to engineer viral, and you can't really engineer viral, 'cause viral is one of those things where-- >> Dye your hair blue, sell your soul. >> (laughs) Okay, you sold your soul. Who bought it? The Devil? (laughs) >> The Devil, yeah, the Devil bought it. No. >> Well, you got to tell. >> No, for real, like honest talk right now. What you have to do is go on the top charts and pick one of your favorites, something that is completely not you, or you, but you have to do it a different way, so what we did, was I work with a producer who's super awesome, his name's Arcaeus, and we remixed it. And you know how remixes are huge? So we were like, "Why don't we do a remix cover?" and then it blew up and that's what happened. >> So now that you're on Stan's radar, he's got the whole, you know, he's been around the block, he's a legend in the community. His success is off the charts. What's his creative mind like right now? How are you guys looking at the mark offs? You're integrating music with comics. >> With comics and with gaming, that's, I mean, you just nailed it. >> So what's the creative scene like, do you guys sit back, do you kick back? What do you talk about? >> Stan's really big on making the powers unique, and he always has been really great on making sure that the powers are unique, so that's right now, we're still in the preparation stage of everything, but we're, we want to, we're prepping with Marvel right now. I have to say all the right words in order to not get in trouble. >> PR handled. (they laugh) >> We're prepping with Marvel to go into one of their storylines that I can't say. I can't say too much. >> Yeah. All these licensing things are going on. I've always been fascinated with how it's about time that the comics and Marvel really start expanding and start franchising the gaming because we were talking yesterday with one of the guests influencers about how the gaming culture really is a precursor to how life is evolving. You got multiplayer, it is virtual, you got virtual currencies, you have things happen on gaming, so it's a natural extension to move into gaming. How does the music piece, I mean, do you guys have licensing stuff? You must have to get authorizations. Is it indie, what's ... >> Well, it would be my music that's on the game. >> So you're doing your own music for the game. >> So I'd just be paying myself, essentially. >> You're licensing your movie? >> Yeah. >> All right. So here's another question for you. What's the weirdest thing that's happened to you in the past year? >> This interview right here. No, I'm just joking. >> (laughs) It's great for me too. >> No, it's Stan calling me up and saying, "Hey, I want to make you a superhero." That's the weirdest thing I've ever gone through. >> What's it like in the L.A. scene for you? >> I don't go to L.A. too much. I don't, but I am moving out there next month, so I will be in the L.A. scene. The L.A. scene's crazy, from what I've seen, from what I've seen about the scene. Yeah, it's crazy. >> So what's the plans for you and Stan the next couple months? What are you guys going to be working on, heading down, doing the tour, creative-- >> I think we're going to a couple Comic Cons. Potentially getting inducted into the music industry by a big player in the hiphop culture who, I can't say his name. There's a lot of big things, but it's mainly just preparation right now, we're just talking about everything, what we all want to do, and making sure that the gaming app with Samsung, which is why we're here today, it's like that's a huge thing, Jackie, Jacqueline Chow whose mobile game, it's a mobile game, so the game, the music, and hopefully eventually movies, but and the comic books, oh! You know what I think is really cool? I think that we're going to do a comic book on like a tablet version or a mobile version of the comic books, and I don't know if you've seen, I forget what it's called, but it's like a tilt screen comic book that's really, it's really innovative? I'll have to show you the app after, but it's, I think we're going to do something like that, 'cause people don't buy comic books, people don't buy books, they don't go to the store, they don't go to the library, I mean, I do, but they don't, you know? They go on their phone and they pay for it. >> Phone is where the action is, for the kids. All right, so what's exciting you these days? Obviously, you must be pretty pumped. Things are rocking. >> Yeah. >> What's on your mind these days? >> What's on my mind these days? >> Yeah, what are you excited about? >> Sitting beside Stan and just talking about this stuff. Honestly, performing, I'm super excited about the show, 'cause I want the show to be, I mean, if I'm a superhero, it's got to be heroic. >> Can you share your superpowers? What's the ... >> I can't! I can't, but I am a singer so I think obviously we're going to roll with the singing 'cause I think, I mean, naturally singing, performing, I think is almost like a human superpower that we have. >> So what's the event? Give us your take on the event here. Obviously Samsung is a big part, and congratulations, nice gig to have there. Congratulations, so you've got the app coming on, we'll dig into that, we'll look forward to the news when it comes out. But the vibe here, this developer community. We see high school kids here, I saw some eight year olds here. I mean, this is like an awesome developer conference. >> It is! When I was on stage with Stan, it was like, we had five minutes left, and I was kind of, you know, we had gone through all of the questions that we'd prepared, and I was like, "Hey, guys, if anyone "has any questions, please raise your hand," or whatever, and just kids, it was all, it was like mostly kids at first and then the adults are like, oh well we can do too, but the kids were like, "Stan, what do you think about DC?" and he was like, "DC who?" It was hilarious. >> So next year, "Rain, what do you think about ..." So you're going to be popular, congratulations. Thank you for coming on and chatting with me. This was great, with Rain Paris, here at the Cube live, from San Francisco for SDC, you got games coming out, music converging with comics, this is the culture. More after this short break. (electronic music)

>> Narrator: From San Francisco, it's theCUBE. Covering Samsung Developer Conference 2017. Brought to you by Samsung. (cheerful music) >> Welcome back everyone, live here from San Fransisco, Moscone West, at the Samsung Developer Conference, 2017 #SDC2017. I'm John Furrier, cohost of theCUBE, co-founder of Silicon Angle Media. My next guest, Hilary Karls, Senior Software Engineer at Uber. Great to have you on, welcome to theCUBE. >> Thank you for having me. >> Great to have a female engineer for Uber, pun intended. In all seriousness, thanks for coming out, appreciate it. >> Oh, my pleasure. >> Love talking tech here; Samsung obviously is huge with Android, that's what you do. What do you do with Uber? Let's get that out on the table. What's your role at Uber as an engineer? >> I'm an Android engineer, I work on UberEATS, which is our food delivery product. I've been at Uber for about three years now. So I've gotten to see UberEATS grow from just a tiny operations experiment, in LA, all the way up to being in over 120 cities and having its own app. >> Uber's got that great culture; trying new things. Love the iteration and our family uses the competitor, DoorDash, and I can't wait for UberEATS to come to Palo Alto. Is it in Palo Alto yet? >> Yeah, it is. >> I better try it out. Bring me a discount, can you send me a little discount code? >> Yeah, I can definitely send you a discount code. >> Okay good, got that out of the way. Got my free phone here from Samsung, as well. Thank you Samsung for the free phone. So let's talk about Samsung, obviously this is a developer's conference, you're on the front line, building the app on the Android side. >> Yeah >> Google was on stage yesterday so there it is, it's all out there, Samsung innovating with the handset. Great reviews on the new 8, great screen. This is an Apple-esque going on here. They're there, they got an iOT strategy, so they're bringing together lifestyle. >> Yeah. >> Okay, this is the new user experience. Okay, so has Android gone up? They got Bixby. >> They got Bixby, yeah. >> What's your experience with Android and developing in the environment? >> Well I've been developing on Android for about four or five years now, and it's wonderful. It's open, it enables you to actually go and build. Using more of the APIs and having more ability to connect into the phone itself. To be honest, I love it. It's one of those where you actually get to take your ideas and ship it out to a much broader range of people. >> Build things that are still very very beautiful and very usable to people. >> I was talking with Sam Ramji, who's heading up Cloud product management at Google, as well as, developer programs across Google. We were talking at VM World, and I know their conference is more Cloud oriented. >> Hmm Hmm >> Talking about the user experience and Google is hyper-focused on building open-sourced libraries. >> Hmm Hmm >> So Google is going to be contributing all this goodness, you got the tensor flow, you got all this innovations going on at Google, that's translating to the edge of the network, we're seeing that with Samsung. House devices are great, you got TVs that are known for that, but connecting the smart things is really their strategy. As a developer, how do you look at that landscape, because you're looking at now tons of open source goodness coming in, from Google and then the communities, Android leveling up on capability. >> Hmm hmm >> And with the open APIs, where do you try to navigate, how do you extract the signal from the noise in the community? >> Well basically, you look for whatever libraries are actually used very heavily by people that have latest commands. If it comes from something like from Google, or from other really strong reputed open source players, like Square, you'll end up seeing adoption of that a lot more. When you then go into internet of things, it becomes also like how you see community - the chicken and egg thing. Is this the best opportunity to go for right now? Is the community there, can I monetize this? How do you integrate it? >> Yeah, that's the big question, what's the integration? So let me ask you a question on the Android. In your opinion, Android, Apple IOS, leveled up, in terms of capability? >> Pretty much, yeah. >> What's the difference between IOS and the Android, if you could explain to someone that's knocking on the door of both developer communities. >> Well basically, I would go for who you were trying to go for first. Are you trying to target the U.S, and trying to target that higher end of consumer? Or are you trying to have a mass appeal? For a lot of small start-ups, I'd actually say go IOS first, it makes sense. But when you want to bring it to the global market that's when you really, really, really need Android. When you want to bring it to places around the world where there are more Androids than IOS, that's definitely something that just needs that core experience. >> Is there anything that Android has, because it seems to me that Android has a lot more unique opportunities to customize. >> Yes. >> I think that seems to appeal to developers. When I look at our data, we look at our audience, I'll see the general purpose, I call general purpose Apple because Apple is like fine jewelry. Everyone wants to have the high-end suits, and the high-end code, whatever. But, you don't have the flexibility because it's kind of a walled garden from Java's standpoint. You have the open garden with the Android, that community, their playing more in open source, you're seeing block chain, you're seeing all these kinds of cool communities. What are some of the things that Android offers in this open approach that you like? Is there things that jump out at you? >> Well a lot of it's the ability to get customized, to have better security controls, to have widgets on your home screen. From a developer's standpoint, to have more flexibility about when you ask for permissions vs. when you don't. Also, the richness of the notifications, we've had that for a while on Android. It's like you can do actions and have things animate and keep things like progress bars on there for quite some time and IOS is finally catching up to that. >> And you're happy with Android? >> Oh, very much so. >> Alright, so what's your take on this show at Samsung? What's your vibe on the show, feeling, they got some good stuff? When do they need to work on things? >> Ummm. >> Give me the positive review and then give me the critical what they can do better? >> Yeah, I think actually bringing everything together in a connected cloud makes a lot of sense. Developers don't really like fragmented APIs. If you have to actually go talk to five or six different services to get something done, that's a lot more effort and a lot more overhead of understanding of how to connect to each one. So bringing it all together in one place, especially if that can have the overhead of, handle the overhead, making it secure, and doing data storage, and all that stuff, makes a lot of sense. >> Awesome. Hilary, final question for ya, personal question, put you on the spot here. What's the coolest thing you've built this past couple of years? That you coded, could be anything. >> Ohhh. >> What's the coolest thing that you feel >> Personally? >> Yeah. >> Alright, so I guess it was a year and a half now, there was a team of four of us that build the new Android Eats app. Built it from scratch in about three and a half months It was a team that was magical and never happens in Silicon Valley. It was three women and a latino dude, and we shipped it. >> No way. >> Yeah. >> Three months? >> Yeah, three and a half months. Starting in September, shipping early. >> We're talking, on the drawing board, on the design, >> Yeah. Literally, start to end. First line of code in early September, end of code writing, like wrapping and shipping it up right before Christmas. >> That's the new format, three women and a latino dude. (laughing) Congratulations, anything you'd like to share with the audience about the development scene here, what you're thinking about, what you're passionate about? >> I really really loved the piece of using technology to build more human connection, better humanity. I thought that was amazing; that piece was really inspiring to me. >> This is the new lifestyle tech is coming. The consumerization, blending analog, and digital together. This is the new normal from fashion tech, to UberEats. Congratulations, thanks for coming on theCUBE, Hilary Karls, Senior Software Engineer at Uber. This is theCUBE's live coverage of Samsung Developer Conference 2017, in San Francisco. I'm John Furrier, we'll be back with more after this short break. (cheerful music)

>> Announcer: From San Fransico, it's TheCUBE. Covering Samsung Developer Conference 2017. Brought to you by Samsung. (light electronic music) >> Hi everyone, welcome to day two coverage of the Samsung Developer Conference, or SDC 2017. I'm John Furrier, co-host of TheCUBE, co-founder of siliconANGLE Media. I'm here with Anouk Wipprecht. Hard to say last name, but I have a hard time with my Rs. It's an east coast thing. Welcome to TheCUBE. >> Thank you so much! >> So I'm super excited to chat with you, because you're doing some really innovative things around fashion tech, which we think is going to be at the cusp of a whole new revolution of fashion embedding tech. Before we get started, I have some pointed questions, so to speak. >> Yeah. >> Talk about what you're working on. People might not know some of your dresses, the spider dress has been famous. Talk about your work, and we'll jump into it. >> Yeah, I work as my own self owned fashion and technology, so the combination of fashion and technology. Some of my dresses, they are bleeding in, they are serving cocktail shots, they are attacking, really, with mechanic spider legs on the shoulders. They are exploding in a layer of smoke, sort of. So I do a lot with animatronics and robotics, and what I want to do is that, fashion is augmenting us, you know? So creating an interaction. >> So you're designing dresses in a way that's integrating new elements... >> Yeah. >> With some tech, robotic arms, the spider dress is one that retracts and has some coolness to it. But there's also the smoke dress... >> Anouk: Yeah. >> How many dresses have you designed? Give us a taste of the flavors and the reactions. >> Yeah, so I have, in total, 37 dresses. So it's a really big family, and the family starts to expand more and more. For me, it's a lot about expression, and about investigating how, if you place these pieces of technology on the body, what they can do, you know? So, seeing fashion as an interface, because I always say garments are there to shelter us, to keep us comfortable in a way, and for me, fashion is something different. For me, fashion is about expression and about communication. And for me, this fashion is analog, our garments are analog, they're not digital, they're not interactive, you know? So I want to put computer boards, microcontrollers in everything, sensors in everything so they start to come alive and they can really express us. And by that, really interesting things come because, do you want to be always expressed? Or do you always want to emote yourself? Or, how does that go? That is, for me, my biggest fascination, researching this field. >> Yeah, and it's here, at the Samsung Developer Conference, so obviously front and center on the keynotes. You're hearing, you're seeing your work, and on the things displayed, they're calling smart things. >> Anouk: Yeah. >> Clothes can be smart. And you're kind of going down that road. Obviously, robotics was a first step, cause that's cool tech. >> Yeah. >> Digital displays are coming, right? >> Anouk: Correct. >> Imagine, like, >> Anouk: Oh yeah, oh yeah. >> My top tweed on my shirt, or you know, my Facebook posts, or my friends. >> Yeah. >> Using the data, how are you thinking about this as a designer? Most people will think geeky, okay, got the data, and a database, but as an artist, as a designer. >> Myself, I do this for about 12 to 15 years. So I started at the beginning of the 2000s, really trying to see how fashion can become this interface, and I think by me growing into this, technology got smaller and smaller, and it's got closer to the body, in a way, so it was able to emboss in your garments. I think that just opens up so many interesting possibilities that haven't been explored yet, except for only, like, the Fit Bits and the watches, the smart watches that are more bothering us. But they don't do anything with the data officialization. They don't do anything to officialize this data. It's only, basically, in the screen, and I want to get it out of the screen and into the real life. >> So one of the most popular dresses that I notice on Twitter and on Google Search was the spider dress. That's got mechanical arms, got like spider legs, and it comes out, it's this cool, cool experience. >> Anouk: Yeah. >> Also, you have the smoke dress. >> Mm-hmm. >> Talk about what they do differently. Talk about the spider dress, the smoke dress, and what was the one with the heartbeat? Share some of what the dresses personify. >> So the spider dress, I created or, I had the pleasure to create with the semiconductor company Intel, and this dress is really about personal space. There's proximity sensors under the chin, so they are measuring when people come into the personal space. And when people do, there's mechanic legs on the shoulders, and they are basically attacking. But they're not just in one way, it would be boring. So depending on how you walk into the space and where you're standing, it's reacting differently. So, somebody's walking up to you very fast, and your dress is reacting very fast. >> It's like a spider sense. It's like a spider sense and you can feel the expression. Whoa, stay back, or... >> Yeah, yeah, yeah. >> Be ready to engage. >> You can use this piece of technology which is host on your body in order to do something that we might not do, like defend yourself. An animal, if you come in the closeness of a cat, the cat will give you a claw, right? But we would say like, oh... We would choose to maybe feel uncomfortable this way. So I was thinking, if you have a system on the body that can do that for you, wow. That's technology helping you out, right? >> Certainly, if someone gets too close, uncomfortable, a little shock treatment might help. >> Yeah, correct. >> Help keep people away. That's a fun example, but I think this is kind of revolutionary, in my opinion. This is so kind of cool because you've got technology, you've got expression, you've got human interaction, all these things going on. Talk about the smoke dress, what is that about? >> Yeah, to just point out, I think, working with this, one of the main factors that I think is really interesting is that technology doesn't become a tool, it becomes a companion. It lives on your body, it lives with you, and it can maybe also listen to your body signals and it knows how you're doing, and that is sometimes not with handheld devices. They don't know how you feel, but as soon as it's on the body, it feels your heart, it can sense your brain, it can sense your pulse, your muscle contraction, and I think that makes it really interesting. These new technologies on the body can really listen to us. >> They're coming faster, too. You're seeing here, Samsung Health is the first step, obviously that's the sensors on the body. That's an internetive things device. >> Anouk: Yeah. >> And the phone is just a companion. But also, I would just say, that we had some guests yesterday, some influencers on. Validating that augmented reality is so much more advanced. It points to what you're doing. It's not something virtual, it's just augmenting what the human's doing. >> Yeah, yeah, yeah. Yeah. >> Alright, smoke dress, and what's that other dress, that does the heartbeat? >> Yeah. Smoke dress, basically, also based on sense. If more people are around, in the surroundings, the more smoke escapes. So, more the feeling of diving away, like shyness. So working with different emotions, I also created a series of dresses for Cirque du Soleil. We know, as the theater, they have a restaurant in Ibiza, and I created dresses that make cocktails. So a little push on the button, and then a peristaltic pump in the back, and it serves a little cocktail shot, and they are giving that. So looking at how this science can also be social, for example. How can they be personal? How can they be intimate? And I think that is the most interesting thing, to look at that that way while designing. >> Yeah, it's got to pretty interesting. People can take these into different social situations. >> Yeah. >> Parties or large crowds, the spider could be good for that. >> Yeah, but it's also, how can it help you? How can it help your shyness? How can it help you proceed in the world? How can it engage you? I think, like a lot of these things we don't understand yet, how technology can be this learning system. How can we work with technology hand in hand that way? >> So how did you get into all this? This is so cool. >> I started with fashion design myself. I was 14 years old, and again, the notion of these dresses. Expressive, communicative, but they were analog. So when I was 17 years old, I combined it with another love of mine, which is robots. I love robots, they're amazing. But I didn't want the robot to stand next to me, be modeled after a human. I wanted to place the robot on my body, or on the body, and be reacting and interacting like an animal. More intuitive, much more expressive, or maybe rebellious. And by that, it's open up a bos-khal of possibilities for what you can do regarding that, and how they can be interesting. >> Yeah, and I think this is going to be one of those fashion tech areas. What's the industry like right now on the fashion tech? For the folks that aren't following fashion tech. Where's the state of the industry? I mean, this is cutting edge you're doing, certainly. We love it. >> Anouk: Yeah. >> Where is the industry? >> Correct. Especially, like, the things that I'm doing are a little bit more about extremities, right? Really provoking this notion of what fashion can be as soon as it becomes interactive. But especially, like, the last five years, the technology industry... Again, I'm doing this for longer than 12 years. The last five years, really, the technology industry is really interested it. The last two to three years, the fashion industry starts to like, hey, look at it. But I think technology and fashion need to go, much more talking to each other in order to really make this field grow and all of that. That is where we come in, the creators, and the creatives, you know? We are the instigators of the ones that try to push these boundaries and try to bridge these gaps a little bit in order to make a melting pot regarding to that. >> Well, you're doing a great job, I'm super impressed. It's super inspiring to me, I mean, I'm just intrigued by the whole thing. I got to get your reaction to how the younger generation's responding. I have two daughters and two sons, but my daughters would probably be into this. What's the younger, I mean, younger people must be loving this. Older people are, oh get off my lawn, this is too crazy. But maybe the younger people might like it better? What's the reaction? >> First of all, I do a lot of it like animals. Children love animals. I do myself a lot, the maker fair, for example. The maker scene, I always say, builds cool stuff, but also see how a new generation can learn from this, so most of my designs are open source. I do a lot of lectures at maker spaces, workshops with children, kids in electronics, but also girls in programming, just to see how that goes. In a really playful way, you know? Or looking at certain topics, so robotics, or these things. So really also trying to engage that. I think, children growing up, they love this because there are so many things in the screen and as soon as that becomes physical, they really have an engagement with it. >> So the maker culture is really growing. It certainly has been one of those awesome phenomenons that we're seeing, kind of like open source decades ago. The creator culture, the maker culture, the builder culture, this is real deal. >> Yeah. >> You get consumer devices as good as the Samsung 8 here happening, >> Yeah, correct. >> Or the smart TVs, so how are you making that open? Just take one minute to describe to the folks out there who might be interested in getting involved. Is there any collaboration with universities? Is it fashion institutes? Is it on the web? >> Anouk: Yeah. >> Is it your own community share? >> Yeah, well one really big fan I am of open source. So basically, open sourcing, like sharing what you have. You can do this online at websites, you can put your codes online. And I think by sharing... >> That's your website? >> You can find on my website, there's websites like, for example, GitHub. If you have pieces of code, you put it on there, and it's free for the community to use. It's a lot about community, you know? If I would make something, I can publish online, and release step by step how to do it, where to cut the 3D printed model, where to cut the codes, and people can make an electronic ring, for example. And by seeing what kind of piece you can give away from you process, somebody else can learn from that. >> And build on top of it. >> Yeah, correct. So I grew up with, for example, Arduino, it's an open source platform board. And it's microcontroller boards that you can program. And it's open-source, sort of free for people to just work with, and it's really a big education part in there. Education can be expensive, so how can we open this up? How can we make it accessible? And I think that is really important to do. >> And this is great, because this could democratize the closed fashion industry, open up new design opportunities from anyone. >> Yeah, yeah, yeah. Yeah, and also, a company. You don't have to open-source, but what is that little piece that you can open-source? That you can give away, that you can give to the community, or to developers, or people to play with? >> So TheCUBE team can build some Cube clothes? >> Oh yeah. (laughter) >> Lenny's like, he wants that. >> Very cute. >> So I got to ask, on the community side. Love this, love this vision, because this is kind of an open source model. >> Yeah. >> You building on the shoulders of others, you're one of the pioneers. What do you see as critical things that need to happen to continue the accelerated growth or more momentum? What would you wish to see? >> Can you give an example? >> Like, what needs to happen to continue the momentum? More people participating? More designs? >> I think... >> More contributions from donors? More academic? >> I think what happens now, for example, like a Samsung developer conferencing part of the creative trek, me and also san-lee, who gave the keynote this morning. And I think inviting more people into each other's disciplines. Samsung here is inviting the creatives into the trek. How can the fashion industry invite technology in there? The technology industry invites fashion? And all of this stuff, you know? So you can really get this melting pot of creative, to architects, to designers, to engineers, and all of that together, you know? I think that is a wonderful world that I love, and that I see much more happening. The instigation of those different disciplines together. >> I love how you have the robotics love as a kid, and you brought your fashion love together. Two disciplines, two amazing things. Advice for young girls out there today who are, maybe feeling that, you know, it's a male dominated world, or who might have an interest in robotics. Robotics clubs are hot right now. Go to all the elementary schools and high schools in America you're seeing robotics become a big deal. >> Yeah, yeah, yeah. >> What's your advice for young girls out there who want to develop their passion? >> One thing is always follow your dream. If you want to have something... If you have something in mind, hey, I want to build an octopus dress, and it might be too far away, how can you get there? Set your goal and go towards there, find it out, be curious, see how you can build these things. And especially if people would say no? You go there to prove them wrong. So that is something that I learned. >> Don't say take no for an answer, always follow your path. >> Yeah, my ideas are very far out, very far. So I always got, oh, this and that, and I always said no. And it's always about following your passion. If there's something that's really stirring you, go find it because that is, in the end, what is driving you. It is not the money, it's not anything of that. It is your passion and something that you want to fight for. >> Find that itch to scratch, always go after what you want. Okay, so final question for you, is, in your experience with your cutting edge designs and all the work you're doing, which is phenomenal, how have you observed the user experience of the general world these days? Because certainly, mobile's out there. We see mobile, but as you start to push the boundaries in clothing that's an expression, it's a human thing, the user experience is becoming integrated. The fabric. What have you learned and observed about user's expectations for future user interfaces? >> I think haptic feedback is really interesting. Also, as soon as you have garments with things in there, the feedback that you can get from that, notifications, or you can think of different ways regarding to that, really the way we interface now with the screen, how can that be more embodied? And to embody that experience, for example, is very interesting but it's also, how can an embodied experience become an epidermis which goes into your house? How can your living accessories react to you or your moods or emotions? I think moods and emotion are a really interesting topic, which also can be much more explored regarding to interaction design and user experiences. >> It's interesting, and I'm also visualizing coolness around an automatic QR code that could tell you how I'm feeling. Stay away from me today, QR code. >> And people still need to scan you. >> We'll have an automatic scanner on there, a little Samsung scanner with facial recognition. No, this is pretty cool, so... >> But these garments are QR codes, but they are surrounding the body, they are not... They have a broader bandwidth to broadcast. >> The personal network is coming. Your personal clothing network. And thank you very much for coming on, we really appreciate it. You're doing some really amazing work and the creative boundaries you're pushing, it's really phenomenal. We're going to share the links for all your stuff with our audience, and great to see Intel helping you out and getting that spider design going. Intel's always doing cutting edge work, so it's good to see that. >> Yeah, they're awesome. >> Thanks for coming on TheCUBE, we appreciate it. Good luck with all your endeavors, appreciate it. This is TheCUBE here, breaking down the fashion tech at the edge of the network. That's the new edge, is your clothes. Be ready for disruption, it's a maker culture. Get involved, check out Anouk's website. This is TheCUBE, more live coverage from Samsung Developer Conference 2017 after this short break. (light electronic music)

>> Voiceover: Live from San Francisco, it's The Cube. Covering Samsung Developer Conference 2017. Brought to you by Samsung. >> Okay, welcome back, everyone. Live here in San Francisco, this is The Cube's exclusive coverage of Samsung Developer Conference, SDC 2017. I'm John Furrier, co-founder of SiliconANGLE Media, and co-host of The Cube. My next guest is Dominic Venuto, who is the General Manager of the consumer division of The Weather Channel, and Watson Advertising, which is part of The Weather Company. Welcome to The Cube. >> Thank you for having me. >> Finally, I got the consumer guy on. I've interviewed The Weather Company folks from the IBM side, two different brands. One's the data, big data science operation going on, the whole Weather Company. But Weather Channel, the consumer stuff, Weather Underground, that's your product. >> Yes, you saved the best for last. We touch the consumer. >> So, weather content is good. So obviously, the hurricanes have been in the news over the years. Out here in California, the fires. People are interested in whether the impact, it used to be a unique thing on cable, go to the Weather Channel, check the forecast, read the paper. Now with online apps, weather is constantly a utility for users. So it's not a long-tail editorial product. It's pretty fundamental. >> Yeah, we want to be where our consumers are. Fundamentally we want to help people make better decisions and propel the world. And since weather touches everything, we need to be where the consumers are. So now, with all the digital touchpoints, whether that's your phone, or its a watch, your television, desktop if you still have one and you're still using it, as some of us do. We want to be there, for that very reason. And in fact, what we're aiming for, is to move from a utility, because if we are going to help people make better decisions, a utility only goes so far, would be a platform to anticipate behavior and drive decisions. >> So tell me about the Weather Underground and the weather.com consumer product. They're all one in the same now? Obviously one was very successful, with user generated content. This is not going away. Explain the product side of The Weather Channel consumer division. >> Yeah, so we have two brands in our portfolio, Weather Underground, which is more of a challenger brand. It's very data rich, and visualizes data in a number of different ways, that a certain user group really loves. So if you're a weather geek, as we call them, an avid aficionado of weather, and you really want to really get in there and understand what's happening, and look at the data, then Weather Underground is a platform. >> So for users to tie into, to put up weather stations, and other things that might be relevant. >> Exactly so, we started out in 2001, originally the first IOT implementation at the consumer level, connected devices. Where you could connect a personal weather station, put one in your back yard, and connect it to our platform, and feed hyper-local data into our network. And then we feed that into our forecast, to improve that, and actually validate whether the forecast is right or not, based on what people have at home. And we've hit a recent milestone. We've got over 250,000 personal weather stations connected to the network, which we are super thrilled about. And now, what we are doing is, we are extending that network to other connected devices, and air quality is a big topic right now, in other parts of the world, especially in Asia, where air quality is not always where it should be, that's a big thing we think we can... >> That's a big innovation opportunity for you, I mean, you point out the underground product was part of maker-culture, people do-it-yourself weather stations, evolve now into really strong products. That same dynamic could be used for air control, not just micro-climates. >> Exactly, yeah. >> In California, we had a problem this week. >> Exactly, California is a good example, really topical, where cities may have had great air quality, and all of the sudden the environment changes, and you want to know, what is it like? What is the breathing quality like outside right now? And you can come to our network and see that. And we're growing the air quality sensors every month, it's only been up a few months right now, so that's expanding quite well. >> So for the folks that don't know, The Weather Channel back end, has a huge data-driven product. I don't want to get into that piece, because we've talked about it. Go to youtube.com/siliconangle, search Weather Company. You'll see all our great videos from the IBM events, that are out, if you want the detail. But I do want to ask you, what's really happening with you guys, there's two things. One is, it's an app and content for devices, like Samsung is using. And two, essentially you're an IOT network. Sensors are sensors, whether they're user-generated, or user-populated, you guys are deploying a serious IOT capability. >> Absolutely, it's one of the reasons that IBM acquired The Weather Company, which houses the brands of Weather Underground and The Weather Channel, is that we have this fantastic infrastructure, this IOT infrastructure, ingesting large amounts of data, processing it, and then serving it back out to consumers at scale globally. >> What are you guys doing there with Samsung? Anything just particular in the IOT side, or? >> We've got a couple of initiatives going on with Samsung, a few I can't mention right now, but stay tuned. Some really cool things in the connect-at-home, that we're excited about, that builds on some of the work... >> Nest competitor? >> Not exactly a Nest competitor. Think more kitchen. >> Kitchen, okay. >> Think more kitchen. >> We had the goods, cooking in the kitchen, from our previous guest. So the question is, IOT personal, I get that. What else is going on with IOT, with you guys, that you can share? Lifestyle, in the home is great, but... >> So again, going back to how do we help people make better decisions, now that we are collecting data from not just personal weather stations, but air quality monitors, we are collecting it from cars, we are collecting it from the cell phone. We are really able to ingest data at scale, and when you're doing that, we've got hundreds of thousands of data sets that we are feeding into our models, when you do that, we've solved the computing challenge, now we are applying machine-learning and artificial intelligence to process this and extract insights. To validate data sets, in our forecast, and then deliver that back to the end user. >> One of the tech geek themes we talk about all of the time is policy-based something. Programming, setting the policy. So, connecting the dots from what you're saying is, I'm driving my car, and I want to know if it's hot, or the road temperature. I might want to know if I'm running too fast, and my sensor device on me wants to impact the weather, for comfortable breathing for me, for instance. The lifestyle impacts, the content of data, is not just watching a video on The Weather Channel. >> No, it's not. >> So this is a new user experience. It's immersive, it's lifestyle-oriented, it's relevant. What are some of the products you're doing with Samsung, that can enable this new user expectation? >> One of the products that we have right now, we we're one of the initial partners for the Made for Samsung program, is, we've got calendar integration in our app. So now we know, if you've got a meeting coming up, and you need to travel to get there, maybe there's a car trip involved, we know, obviously, the forecast. We know what traffic might be, and we can give you heads up, an alert, that says, hey you might want to leave 15 minutes early for that meeting coming up. That's in the Samsung product right now, which is really, again, helping people make better decisions. So we've got a lot of examples like that. But again, the calendar integration in the Made for Samsung app is really exciting. We recently announced, in fact I think it was this morning, we announced integration with Trip Advisor. So similarly, if we see time on your calendar, and the weather is fine for the weekend, we might suggest outdoor activities for you to go and explore, using Trip Advisor's almost one-billion library of events that they have. >> What's the coolest thing you guys are working on right now? >> Oh, that's a very long list. I say that I'm probably the luckiest guy in IBM right now, because I get to work with millions of consumers, we reach 250 million consumers a month, and I'm also bringing Watson to consumers, and artificial intelligence, which is a unique challenge to solve. Introducing consumers to a new paradigm of user interaction and abilities. So, I think the most exciting thing is taking artificial intelligence and machine-learning, and bringing that to consumers at scale, and solving some of the challenges there. >> Well contratulations. I'm a big fan of IBM, what they're doing with weather data, The Weather Company, The Weather Channel. Bringing that data and immersing it into these new networks that are being created, new capabilities, really helps the consumer, so. Hope to see you at the Think conference coming up next year. >> Yes, we are excited about that, and stay tuned, we may have some more exciting stuff to unveil. >> Make sure our writers get ahold of it, break the stories. It's The Cube, bringing you the data. The weather's fine in San Francisco today. I'm John Farrier with The Cube. More live from San Francisco, from the SDC Samsung Developer Conference, after this short break. (electronic music)

>> Announcer: From San Francisco, it's The Cube, covering Samsung Developer Conference 2017 brought to you by Samsung. >> Okay, welcome back and we're live here in San Francisco for the Samsung Developer Conference, SDC2017. I'm John Furrier. This is The Cube's exclusive coverage, and I'm excited to have an amazing guest, Amanda Cooloong who's a chief storyteller, Women in Tech International, Tech TV, TechZula. She's been really a storyteller in digital for a long time. Great to have you on. Been following all your Twittersphere and your content. >> Thank you. >> You did some work with Leo Laporte, Jason Calcanis, both this week in tech's kind of version of the scene. >> Mm hm. >> What are you up to now? >> Well I am working very closely with Women in Technology International, WITI. It is the largest, oldest organization for women in tech. They have a huge summit that they put on in San Jose every year, and I'm sort of the class clown for that and emcee the conference and lead the charge there. >> Well certainly you know what's interesting you have kind of a cool vibe, you're a cool person, you know tech, you know cloud computing. >> Mm hm. >> You've been in inside baseball for the tech scene. >> Mm hm. >> But now the consumer market with digital. >> Yeah. >> Pretty powerful, I mean like finally us geeks now have a national and global stage to flex our geekness, so you see nerds- >> We're suddenly cool? >> Cool to be a geek and now you see well the programmer calls us over thank god. >> (laughs) Well is it? >> Well the bad side of it. The good side of the democratization is happening. >> Right. >> So now you have an augmented reality. So it's just some cool stuff happening. What are you most impressed with? >> What am I most impressed with? Well I love Blockchain. I've been involved with some of that for three or four years now. I actually had a podcast about Blockchain and Bitcoin. And I'm really excited about what that means for investment specifically and ICOs, Initial Coin Offerings. My friend Brock Pierce is a big, big figurehead with all of that, with Blockchain Capital. And I believe that, especially for women that are looking to get into investment and get back in the earlier stage of things, I think ICOs, Initial Coin Offerings, are a huge opportunity for them to really change up the venture world. >> So when you say ICOs, which we know a lot about 'cause we're doing one at SiliconANGLE the next couple quarters. >> Yeah. >> No rush to do it but we're going to use our own cryptocurrency. But those nuances, when you say investment do you mean as an alternative to venture capital investment or actually investing in, say, the currency itself? >> Both. But I think of it as a completely new way to invest in companies. And there are so many barriers especially for women in technology... Again, that's a big platform for me. To getting into that world that ICOs just are completely changing up the entire ecosystem there. >> Well we're seen a ton of stuff. You saw Lisa Fetterman was on earlier. >> Mm hm. >> She had a huge success with her Kickstarter. Now she's got some pretty glamorous products. The cooking thing is pretty sexy, right? >> Mm hm. >> That thing could go- >> Sous vide, even the term sous vide. I mean, it's so fresh (laughs) >> I would put money to that. I mean it's just so... But that's a good example of Kickstarter. When we look at some of the ICOs, a lot of people are raising some serious capital in utility and stock or securities. >> Mm hm. >> Although the regulations are a moving train. But on the utility side it's a no-brainer. There's some significant cash being raised. In some cases, five to 50 million plus in token sales. >> Mm hm. >> That's like Kickstarter on steroids. >> It really is, and some people are afraid of it. You know, some people are saying that's completely absurd. Why would you ever do that? I personally would say don't put all of your eggs in one basket either. We know that. There's volatility anywhere. But, again, I think it's opening a lot of doors and giving certain people opportunities that they didn't have before. >> So how is your Bitcoin position these days? >> I may have been an early investor in some Bitcoin. I may obsessively look at the value every 15 minutes or so. No, I am fortunate. I listened to my mentors, and luckily I love emerging tech, so I'm doing well in that regard. >> I saw a post on Facebook: If you just bought 10 in bitcoin and smoked weed and sat on the beach and clipped coupons all day and did nothing else, you'd be worth 20 million dollars. >> Let's just say I know people that have actually bought castles with it. I'm not joking. >> What I like about the crypto Boxchain side is that there's an early community growing. So what's your analysis, because a lot of people want to know, is it Silk Road guys? Are they bad actors? Bitcoin's the underbelly of the internet. Early adopter. >> Those stories were so funny at the beginning. I mean, I live in LA. Everyone loves the sensationalized story. And of course that existed with Bitcoin too, and yes, there was some truth to it. >> Oh of course there was. >> Yes, absolutely the Silk Road story was real. >> Anonymous and encrypted transactions. >> Oh yes. >> That's going to attract some honey to the bees. >> There's a reason why certain people can't come back into the country. Let's just leave it at that. However, we've also seen major financial institutions get onboard. You know, Fintech has exploded. There's a lot of legitimacy to Blockchain and the distributed ledger technology. >> It's one of the fastest growing products in the Linux Foundation, Hyperledger project- >> Yes. >> Which is just going gangbusters. IBM's behind it. >> Yep. >> So it's got that opensource vibe, I get that. But the community, talk about the community because there are people who are leading the community. You said you know a few of them. >> What's your take on the community? How big is it? It's emerging, obviously, it's growing. What's the protocol for new entrants coming in? What's the behavior norms? >> Sure. It's grown in leaps and bounds, I can say that. I mean, from the time I did my Bitcoin podcast a few years ago to now, back then it was very much the bro culture to a degree, a lot of libertarians (laughs), a lot of folks that couldn't come back in the country, to be quite honest. But there were certain people that came out of that movement though like Brock Pierce that really thought ahead to how do we legitimize this, how do we make sure that this is white knighted, so to speak. >> Yeah, well it's a revolutionary... It's fundamental. I had the founder of Alibaba Cloud on the record. Haven't published a video yet so this is exclusive material. He said, I asked him about Blockchain. He says it's fundamental to the internet. It is the internet. >> It is, mm hm. >> Just like TCP/IP was in the stack. >> Absolutely. >> He was adamant that this is not on top of the internet. It's fundamental to... He's talking about Blockchain. >> Yep. >> Absolutely 'cause it's supply chain, it's currency, it's a zillion things. >> It's not just coins. Everyone focused in on Bitcoin Bitcoin Bitcoin. It's a distributed ledger technology. So it goes hand in hand with the internet of things. So the two have become very much married in that regard. >> You know, all these guys I interview on The Cube over the years, and certainly I lived through it, talk about the waves, the PC wave. >> Mm hm. They talk about the client server wave. Client server essentially, it's not so much about the mini computers 'cause the mini computers were not the client server wave 'cause that was proprietary operating systems and proprietary hardware. >> Mm hm. >> HP. >> Right. >> What made client server was TCP/IP. That created Threecom, Cisco, interoperability. So that really was that second wave. People are comparing Blockchain to TCP/IP. >> I can see that. >> Dr. Wang from Alibaba Cloud. Other people are saying like the dot com bubble, euphoric excitement. >> Yeah. >> So that begs the question. Who can bring functionality... This is my thesis. I want to test it with you. >> Mm hm. >> Who can bring functionality and simplicity? Because all the successes in Web 1.0, was Yahoo a directory of links, simple, easy to use. Cisco Routers, connect your networks, it works. So simplicity and functionality seems to be the norm in the Blockchain world. >> Mm hm. >> What's your thoughts on that? Can you share your reaction to that? >> Simplicity and functionality, I mean, for me it's- >> In terms of the winners versus the losers 'cause that's what people want to know with Blockchain. Where's the scams and where the legit? >> Mm hm, well the scams are the people that came from the gaming side that had no real business expanding out the way that they did and everybody loses their coin. But we won't name names there. I think more- >> It's okay to name names. >> (laughs) But with functionality, I mean again, I keep going back to its marriage with IOT, you know, the ledger based technology and just being able to do anything transactional. That's the simplicity of it for me, the fact that it's opensource, the fact that, yeah, I think that's the core of it. >> So let's talk about Samsung. We're here's at the Samsung event. >> Sure. >> How do you see these guys? We were talking about Blockchain. It's kind of the next big wave coming. Obviously a lot of things underneath that, but above that you've got software machine learning, all the goodness of open source is growing exponentially. That wave is coming to exponential growth in opensource, code shipments, meaning more people using opensource, and things like Blockchain. How does that impact a Samsung, an Apple, an Amazon? >> Well I think opensource is necessary for IOT specifically. Obviously that would be shut down without that. I've been talking with a lot of the developers here, the Samsung-specific people saying what is it that's exciting you about this forward movement, like with the keynote this morning. What do we need? How do we move this entire industry forward with IOT? And they're excited about the platform that Samsung has announced this morning in terms of just the ubiquity of everything working together in comparison to, well, a lot of other... Sorry. >> So the crypto thing is also tying into that too. >> Yes. >> I was tying that with IOT because IOT has some security issues. >> Right. >> So we can argue maybe- >> Some security issues? (laughs) >> Well the surface area. So you know, the theme in the enterprise is, you know, cloud computing. There's no moat anymore, there's no firewall. >> Yeah. >> Perimiterless security. Perimiterless problems. It means the edge is a surface area, and we've seen these attacks coming. >> Right. >> That's a problem. >> Mm hm. >> So there's no silver bullet right now. >> Yeah. >> So Samsung probably is cagey right now on the data. >> Exactly. >> They've got some security products, but smarter things is their kind of pitch. >> And then everybody keeps saying well who owns the security piece, who's responsible for the security piece. I think that's a big question we're going to see popping up a lot because the security piece is going to be a very valuable piece to all of this, especially when you're looking at edge computing too and data being passed back and forth between the edge. I would rather see everything stay with just the edge devices, personally. >> Yeah, well it's easier to manage, why do you want to move data across the network? >> Yeah, exactly. >> Move compute it's more efficient. >> Yeah. >> So final take on augmented reality VR. >> Oh, okay. >> What's imploding? What's imploded? What's growing? What's rising? What's falling? >> Sure. >> We had a comment earlier, said VR 1.0 is over. >> It really is. I personally think AR is where it's at. I've watched a lot of things on the VR front and a lot of it was marketing speak. I think we need a bigger push on the hardware side for VR to work effectively too. We also need to look at the audience there. And a lot of people are complaining, well I don't just want to go disappear into a separate world. A lot of women, actually, are complaining about that side of it. But the AR side I think has way more application. >> Yeah, crawl, walk, run in virtual space, basically. >> Yeah, yeah. VR I think will still be a place, but I think AR is going to be a bigger explosion. >> One of the things we were talking about earlier was as folks have been through many waves you and I've seen, waves of innovation, Web 1.0, the early adopters were the adult industry with banners 'cause they were about making money. We saw this wave. We're seeing the Silk Roads and Blockchain. Arbitrage comes from usually bad actors and not usually desirable actors. >> Right. >> But one big indicator of the current user experience we're seeing is the gaming culture, right. >> Mm hm. >> Gaming right now seems to be the early adopter indicator of the major trend lines 'cause it's gamification, it's a little bit analog, multiplayer. >> Look at Unity. Unity has a huge presence here at SDC and especially on the VR front if you want to look at that. Unity's a huge player there. >> What are some of the things you see coming out of the gaming world? 'Cause we've seen virtual currencies, ICO, lot of storage, lot of dynamic, realtime. >> Yeah. Gaming mechanism too across the board always play into this too, but I think the big one is ICOs for me. That's the one I've been focusing on a lot, yeah. >> I'd like to follow up more with you on the ICO thing. We're doing a whole programming on that on November second, love to have you. >> Mm hm. Look at what Crystal Rose with Sensay's been doing. >> Who? >> Crystal Rose, Sensay, she's launched her own ICO called SENSE. >> SENSE. Great, looking forward to chatting more. >> Mm hm, out of LA. >> Final question for you for the folks not here. What's the vibe here? How would you describe SDC2017? >> I love that there's a great vibe of innovation. Honestly, I've been to some other stodgier conferences lately, and this one definitely has a nice playful, creative vibe. >> B2B is boring to boring. This is not- >> I know, you were talking about E2E, everything to everything. See, I was listening. >> You were. >> Everything to everything. Exciting to exciting. >> Exciting. >> See, I listened to that too. Yeah, I would say there's a lot of creativity here. There's a lot of side conversations happening. That's important. And I see a good balance of men and women, so that makes me happy. >> Well I'm excited from Vanessa for bringing on a great lineup, you included. >> Thank you. >> Great to meet you in person. Had a great conversation here inside The Cube. I'm John Furrier here, exclusive coverage of the SDC2017. We'll be back after this short break.

>> Narrator: Live from San Francisco, it's TheCUBE. Covering Samsung Developer Conference 2017 brought to you by Samsung. (techno music) >> Hello there and welcome to the special exclusive coverage of Samsung Developer Conference 2017 here at the Moscone West in San Francisco, TheCUBE's coverage. I'm John Furrier, the co-founder of SiliconANGLE Media and co-host of TheCUBE. We're here with Leah Hunter: author, thought leader, covers technology design, women in tech, a variety of things author at O'Reilly's Safari Books, Fast Company, Forbes, among a lot of other things you've done. Welcome to TheCUBE conversation here at the Samsung Developer Conference. >> Thank you. I appreciate it. >> So, Samsung obviously is tied with Google. We saw Google onstage. The story we're seeing here emerging is the edge of the network of mobile devices. That means the humans involved. That means the consumer and the technology are intersecting. This has been a big part of TheCUBE coverage, we've been looking at this for a while. We were just in China talking with Alibaba Cloud and the design ethos culture. Not just creating user experience, that's been out for a while, but it's not about speeds and feeds anymore. It's about enabling human interactions, we're seeing some bad stuff now. The fake news, all that bad behavior, but now, all the data's out there. This is a big part of the developer design now coming forward. What's your thoughts? >> Well, there are two ways that I see that playing out really powerfully and that it can play out powerfully. One, ethnography and social science is getting embedded into what people are creating now and I'm thrilled to see that, because we're at the beginning of a lot of new technologies, augmented reality is one of my specializations, and we're, you know, sure, it's been around for 60 years if you're counting that way, 15 really deeply, but we're just at the cusp of it really taking hold for consumers. And there's this opportunity for anyone developing AR specifically to build social science ethnography user research into their team to create things in a way that is, like, start as you mean to go on. We can be wise about what our future world looks like. And the second thing is around art. You know, when I came here and I sat down, you mentioned at Alibaba there had just been a conversation about art. Well, in my latest book I interviewed someone who is an artist. His name is Alex Mayhew, he did a bunch of work with Peter Gabriel, he's a digital artist who just happened to slide into technology. And because his background is in something entirely different, he approaches AR in a really different way. He just did something for an art museum in Ontario that's really fantastic and worth checking out. You can actually look up the exhibit. It's called ReBlink. I'm going to write about it, but it's there now. >> Well, you've been covering technology many ways, now you're onto AR, and also you're seeing the front range if you will of these new concepts. But before you get it there, define what ethnography is for the folks that might not know what it is. (laughs) >> Thank you. I forget, okay, so I define ethnography as kind of like seeing the world like a five year old. There's an author that I love, her name is Keri Smith. She writes children's books. I found the first copy of this at the Teat Museum. It's called How to be a Life Artist. But her books are all about close observation, collecting everything, paying attention to the world, and finding everything interesting. Being curious in the same way you do when you're a five year old. Well, that's essentially what an ethnographer does in a business context. They observe, they interview people, they go around and collect data the same way that anyone who's on the data side is doing it with numbers. They do it with quotes and observation and pictures and then aggregate that into a story. >> That brings up a great conversation we're seeing here at the Samsung conference as a trend, a mega trend if you will, and that is the blending of analog and digital. Or, they say, physical to digital. Whatever they want to call it. Internet of things is the tech buzzword, >> (Leah) Yeah >> Internet of things being the senses on devices, or wearables, or things of that nature. That is defined as the edge of the network. This is the big wave that's forcing things to be different at the tech level. So this is where this blending comes in. It's the consumerization of tech. This is a big part of these consumer companies who have to kind of get their act together on cloud computing, and a lot of tech detail. So it's coming down from the edge, the infrastructures being redefined, or replatformed as we say. How do you view that, and what does your data show for you around how companies are reacting, what are the consumer expectations? >> Well, I'm going to speak to what I'm seeing in the world because I approach the world like an ethnographer. I wander around, and I collect interesting bits of things, kind of like a magpie. >> (John) Yeah. >> One thing that I saw this week, or I saw two things that were very interesting. I was just in New York, and I walked past an area where it was branded Amazon, but it kind of looked like a carnival. And I was like, what is going on here? And basically, Amazon is doing pop-ups, I believe they said in 18 cities, they just started in New York, but it's a pop-up where you can text in, and you can buy an item on Amazon that you can't get anywhere else. In this instance it was a Nintendo. You go and you pick it up in this physical space that kind of operates like a carnival and has circusy lights and beautiful trucks and whatever. But I thought that that was the coolest blend, and they also gave me their marketing materials that kind of looked like a ticket to a carnival. But I liked that, because it was a new way a digital focused company is operating in the physical world, to your point. It's a new way of blending those. And Amazon doesn't necessarily have to do it. It's just smart marketing. But it also shows the way that companies are pushing from the internet into the physical world. Now that's also happening in reverse. There's a company I really like called Shimmy that basically uses Kinect sensors to measure your body and make custom-made swimsuits for women. They're using that digital information and they're sort of, like, pushing it, so, yeah. >> Yeah, this is a big thing, I mean, this is about reimagining the future. And I think developers, this is a developer conference, so they tried out all the shiny new toys, Bixby, which is personalization now, IOT, which is kind of a geeky message, but ultimately the developers and the ecosystem partners of Samsung have to create the future together. So the question for you is around how you see the ecosystems developing. I see developers learning more about the real world. Less being behind the wall, if you will. Being the super geeks coding away. You're seeing developers on the front lines. And I think that's super important. I do want to get it noted here that you got a book coming out. >> Yes. >> So tell us what you're working on, cause it's going to ship in December? >> Yeah, I... >> What is the book about? I mean, obviously it's chroniclizing this new wave. What is the book about? Tell us a little bit about the book you're writing. >> So I wrote a book, my last book was about industrial augmented reality specifically, and it was sponsored by PTC, so you can actually go and find it for free. They wanted something that would work around industrial AR, and I wrote it in editorial independence so it is truly my perspective, but what was interesting about that at the time I wrote it, I discovered industrial AR was the most powerful place to play, because there were real world examples of AR actually helping people. >> John: Yeah. >> Now, I've broadened that look to see okay, Goldman Sachs said that there's going to be all this growth. Are the areas that they're looking at, things like education, real estate, you know, construction, is there actually growth there? So it's a broad look at a AR. And it's on O'Reilly's Safari Books. >> John: Well, that's interesting. One of the things that's interesting, you know, I've seen many waves myself, I've been through a bunch of cycles. It used to be the consumers that would lead the trends. But you're bringing up an interesting point around AI, augmented reality, even virtual reality. The innovations coming from the enterprise side. So, industrial IOT is really hot right now cause people are connecting physical plant and equipment. You see drones and it's mostly about industrial, AR's industrial because the use cases are so obvious. >> That's right. >> Not necessarily the consumer side has it yet. So it's almost flipped the entire world around. >> But, with, you know, Pokemon Go, that did sort of give consumers the scent, a scent of, okay, this is what it is you know, with AR kit, it hasn't completely lived up to our expectations, but there has been a flurry of activity around people experimenting to see how it can be applied in a consumer way. And, frankly, you know, there are people like DHL who are starting to roll it out in a way that is somewhere between industrial use and consumer in a broad way. So it's moving there. It is nowhere near ready for it yet. >> Leah Hunter here. A thought leader, writer, author, and a new book coming out. I'll give you the final word. What are you up to? What are you going to do after this event? What's next for you? What's the next couple months look like? Obviously, you've got to jam hard on the book, get that done, what else you working on? >> (laughs) I'm an interesting person to ask that question. I produce a television show called Created Here. I'm flying to Austin after this to interview artists and musicians and shoot our next episode of the show. Then we're going to LA and then New York. >> And where are you based out of? >> Me? >> Yeah. >> San Francisco, New York, a little bit Paris, and some New Orleans. >> You're on the plane a lot. >> I am. I like my life. >> Well, you've got a great life, and obviously great work you're doing. Come by TheCUBE studio in Palo Alto, give us an update on what your findings are as you go get that new perspective of art, artistry, artisans are really going to be the craft, we believe that TheCUBE will be the future of intersecting with technology. More exclusive coverage here in Moscone West in San Francisco, this is the Cube's coverage of Samsung Developer Conference. We'll be right back with more coverage after this short break.

>> Announcer: Live, from San Francisco , it's The Cube. Covering Samsung Developer Conference 2017. Brought to you by Samsung. >> Okay we're back here live in San Francisco at Moscone West for exclusive coverage of Samsung Developer Conference on John Furrier, the co-founder of SiliconANGLE Media and the host of the cube here. Our next guest is Mary Min, Vice President of Global Business Development at SE Works Inc. Former entrepreneur, gamer, still entrepreneurial in her new world, but has seen the evolution of gaming. Here to talk about Augmented Reality, Virtual Reality, and kind of the trajectory of life in the digital era. Welcome to The Cube. >> Okay thank you. >> So we were just talking before we came on about the evolution of your career. You had a start-up, you sold it. It was a game. You been gaming since the late 90s and looking forward. What is the evolution of gaming and how it relates to Augmented Reality? Because there's a debate that goes on in the industry. Oh, VR is the next big thing, but yet it failed. Tim Cook recently came out and said hey, you know, don't get your hopes up. There's still more head room to do. Not necessarily a bad thing. Because now Augmented Reality is winning. You're seeing it in industrial IOT. You're seeing Augmented Reality. So what's your thoughts about how people should think about the evolution of this new wave of innovation. >> I think that with any new technology that's really life-changing for society as a whole, nothing ever gets done on the first iteration or the first phase. Things will never really take off on the first round especially when you're going mass consumer. Because people need time for learned behavior. People are creatures of habit. They like to stick what's familiar. And in order for them to move from one leap to the next, you need baby steps. And those baby steps unfortunately will include pioneers in whatever field, whether it be AR, or VR, that need to blaze the trail for their successors to come and start building on top of that as well. I read something really interesting this morning coming here where if you have someone who's trying to dig a well, and you need to dig 10 feet, the first person fails because they only dug the first foot. Second person, third person, subsequently until the ninth person, that well is not dug. But that 10th person is who successfully has the water filling the well. That 10th person could not have dug that final last foot if the first nine didn't go before him. And I consider that's really the phase that VR and AR honor as well. We needed that first iteration of VR in order to have the new generation of engineers, entrepreneurs, product people, mindset people, to start thinking about how to shape the future of this ecosystem. And we needed that to have it's course in order for AR to build on top of those learnings. And hopefully as we subsequently start to build on those as well, we don't view this as failures necessarily, but as necessary advancements in order to get to the ultimate goal of integrating more technology into our lives to make it a better life. >> And the relationship between the hardware platforms, whether it's console, PC, handset, or headset, and software, is interesting. And I want to talk about that with you. But first I want to tell you a story. Tell about your entrepreneur story. You were at UC-Berkeley Cal here, University of California - Berkeley, my daughter is a junior there, but... Great school, doing a lot of cutting-edge stuff there at Berkeley, and certainly not a lack of protests either these days. But, tell us the story. You dropped out and started a company. Tell the story. >> So I was attending Berkeley, and I'm very grateful that I was able to go to Cal. Particularly because I grew up in southern California where around the time that I grew up, there really wasn't a lot of start-ups or entrepreneurial minded people. And I came up here and became really immersed in tech and that was my first foray into it. And during college, I was working at a gaming company to help support myself through school. And just really fell in love with it. And decided that was truly what I wanted to do. My parents supported my decision, and so with their help and approval, I started building games. And I've been building games since, again, the mid-to-late 90s until now. Ran a couple of companies. Founded a few of them. And the latest one that I founded was a few years ago called Second-Wave Games. We had sold it to a larger company called World Golf Tour. And here I am now building tools for game developers actually. >> And what an evolution. You go back, I mean, the Nokia phones. You know, then the iPhone hit the scene. The smart phones. So everything in-between has been a balance of being creative with software and art, if you will gaming as art. What has changed? I mean obviously things fail, because it's a content business. Content is games. So there's always that symbiotic relationship between hardware and software. Who pushes who? Is it the yin and the yang? Or is it the good and the bad? What's going on between the relationship these days? Because we certainly see it on the enterprise side. Software at the end is driving infrastructure. What's the relationship from the content, from the artistry standpoint, and the handset. >> From our point, content makers are not very interested in any platform or hardware that doesn't have the distribution. But the hardware manufacturers need the content in order to push the distribution of hardware. So it becomes a chicken and the egg problem. And it really depends on the approach that people will take. The content distributors do not own the platform. They don't own the distribution of the actual devices that will run things. So it really kind of falls on the hardware manufacturers to decide what path they will go down. We will see more aggressive things like Microsoft when they first launched the Xbox for example. They took a heavy loss on every unit that they sold. But they were focused primarily on distribution. And then, they hit on this magic, very very like, really really run-away hit called Halo. You like Halo, you have to play on Xbox. It's not available on the other consoles. >> And Call of Duty right after it. >> Call of Duty right after it. >> The list is endless. >> So that becomes a really excellent example of how content drives adaptation of hardware. Because if you are huge fans of this title, you have to go to this hardware. And there is no other argument about it. >> It's interesting, the evolution of the internet, early adopters you saw as the adult industry. It was a leading indicator of the trends in online advertising. That's a big joke in the industry. Now, you are seeing the leading indicators in terms of cutting-edge pioneer blade trailers is gaming. Virtual communities, virtual currencies, the gaming culture you can almost use as a precursor to what you're seeing on the crypto side with blockchain. You can see on the Augmented Reality. That's a gamification of life where now the content is the real world. So that's super exciting for someone who has been in the gaming era. And software developers got to be sitting there licking their chops saying, hey I want to get in on this. >> So at my current company, SEWORKS, when we started developing our solution, we actually tested it first and foremost with gaming. With gaming apps above everything else. And people were a little puzzled thinking why would you test gaming above finance or healthcare or IOT? And our answer is because gaming is the most complex thing anyone can possibly make. It contains pretty much every single piece of technology that you could ever know. There are communications layers, there have the most sophisticated graphics layers, they have intense AI layers, they have intense algorithms, anything calculated, and it is in itself an inherit small economical ecosystem as well. So it is a very complex mini-world that you are building inside of the constraints of one application which then has to be very sophisticated in technology in order to run on our current set of hardware and devices. So it's the most challenging thing that we could build for and that's why we chose it. And I see the same thing happening. Gaming is life and life is games. Outside of solving your very basic human needs of shelter, food, and sleep, clothing. What's the immediate next thing that you want to do? People want to be entertained in some format or another. And games are really just almost like a primal urge in an instant. >> Yeah, and you said you're seeing the intersection of E-commerce, entertainment, and web services or cloud. Which you can bundle in IOT, all intersecting. And that's really what the real world is. Analog digital coming together is the consumerization of physical and digital. Which Samsung is putting out there. And this is the perfect beginning wave coming. Do you agree? >> I think so. As I was sitting through the keynote today, and I'm just reflecting on the future where I can watch TV and there's this beautiful scene of a local in northern California. Then I say, I want to go! And I jump in my car and the destination is magically loaded on my GPS in my very smart car, and it just takes me there. I don't have think about it. And on the way, they've already made reservations, right? It seems like a very seamless integration of everything if it's ideally done, and part of me, I think the security paranoia in me, is also a little afraid that too much information is going to be not necessarily a good thing in a lot of senses, because what we see, and what I've seen in almost 20 years of tech, is every time we rush to new technology, new platforms, new distribution, methodologies, people rush in and make the same mistakes over and over again. So I am a little afraid that with this era, it's going to be exactly the same. Where we see explosion of growth, we see explosion of content, people coming in with a gold rush, and then a few years later when thing are established, we're going to start to see the security leaks, the data leaks, the breaches. >> It's kind of like you don't know that smoking is bad for you until they realized people die of lung cancer. It's like data is the same thing. You don't know how much privacy you have given up. I mean look at Equifax. There's going to be more of those. So I think permission-less, permission-based data security, huge issue governing. That's big. >> It is, particularly because your average consumer is not very privacy sensitive. If I want to use something, I want to use something and asking me for permissions is just a hurdle that if I'm motivated enough to actually use a service, or use an app, I'm just going to keep brushing aside without really thinking about it. And alarmingly, the number of apps that we look at, the number of permissions that they ask, is kind of scary. >> Mary, great to have you on the cube. Great conversation. Great thought leadership. I'll give you the final word. What are you guys doing at SEWORKS? What are you up to after the event? What are some of the things you're working on? Get the plug in for your company. >> Yeah, so, what SEWORKS does is, we do tools for developers to help you alleviate your security needs when you're developing for mobile apps or for IOT or for connected, anything actually. If you're building on Android or iOS, we have a solution for you. We're essentially like your armory so we outfit you with an incredible shield that protects your application when it ships to the public. Against hacking and reverse engineering. >> So security as a service? >> We're security as a service. Just think of us as your on-call hackers, how's that? >> Great, your white hat shield for the apps, for mobile, mobile development is hot obviously. New user experiences and expectations are here. There's a big wave coming in, we're seeing on machine learning. You're seeing with AI. And certainly Augmented Reality and Virtual Reality. All powered by unlimited compute in the cloud. Mary Min, SEWORKS, The Cube, more live coverage here in San Francisco after the short break.

>> Narrator: Live from San Francisco, it's theCUBE covering Samsung Developer Conference 2017, brought to you by Samsung. >> Hello, everyone. Welcome back to theCUBE's live coverage, exclusive coverage of Samsung Developer Conference, SDC 2017. I'm John Furrier, the co-founder of SiliconANGLE Media. Next guest is Patrick Moorhead who is the president and principal analyst at Moor Insights and Strategy, friend of theCUBE. We see him everywhere we go. He's quoted in the Wall Street Journal, New York Times, all the top publications, and today, he was just on Power Lunch on CNBC. Here for our Power Cube segment, welcome to theCUBE. Good to see you again. >> Hey, thanks for being here, and I appreciate you putting up with me heckling you from outside of theCUBE. >> Always great to have you on. Hard hitting, you're one of the best analysts in the business. We know you work hard, we see you at all the events that we go to. I got to get your take, Samsung. Obviously now obviously you run in parallel, at some point on Amazon, obviously winning in the cloud. Samsung downplaying their cloud, but calling about smart things. I get that, the cloud is kind of fragmented, they're trying to hide the ball there, I get that. But they talk about IOT which you got to talk about cloud without IOT, what's your analysis of Samsung? >> Yeah so first off, Samsung is a collection of really really successful stovepiped companies, right? You have displays, you have semiconductors, you have mobile phones, you have all these different areas and they say a lot of times your strength is sometimes your weakness, and the divisions just don't talk a whole lot. But what they did, and this is the first time I've seen this in a long time, is they got on the same page and said you know, we have to work together because IOT and connected and intelligent connectedness can't be done in stovepipes, we can't all go do our thing. So they're agreeing on standards, they're doing some really good stuff. >> And obviously we know from the cloud game now go back to the enterprises, more consumer, backing in from the edge, obviously the edge being devices and other things, I get that. But now the horizontally scalable nature of the cloud is the holy grail, we've seen Amazon's success continue to boom, they do more compute than any other cloud out I think combined. Maybe outside Google with their internal cloud. That horizontal resource pool, serverless as example trend, IOT, you got to have, the stovepipes got to be decimated. However, you need specialism at the application level. >> That's exactly right, and a smartphone will act a little bit differently from a camera which would be different from a refrigerator as we saw, right? Samsung wants the new meeting area to be, well not the new meeting area, we all meet in the kitchen, but the connected meeting area. So they all act differently, so they have to have even though they're different devices they have to connect into that horizontal cloud to make it efficient enough and effective enough for good responsiveness. >> I like the message of smart things, I think that's phenomenal, and I like that 'cause it connects their things, which are consumer things, and people like 'em, like you said very successful stovepipes. The question that I ask here and I try to get the execs to talk about it but they weren't answering yet, and I think it's by design. They're not talking about the data. Because again at the end of the day what's different from Alibaba again last week when I was in China, they are very up front. We're all about data acquisition and using the data to fuel the user experience. >> Right. >> That has to traverse across stovepipes. So is Samsung baked in that area, they have things going on, what's your analysis of data traversal across, is Bixby 2.0 the answer? >> So companies have to take, particularly consumer companies related to the cloud, have to have one or two paths. The one that says, we're not going to mine personal data to either sell you products or run ads, so Facebook, AWS and even Google, that's their business model, and then the other side you have people like Apple who are only going to use the data to make the products and experiences better. I think, I'll just pontificate here, the reason you're not getting a straight answer is I don't think they know exactly what they want to do yet. Because look at the market cap of Facebook. Apple, and even Amazon is planning to start and expand their own ad network. So I just don't think they know yet. Now what I would recommend to them is- >> Or they might not have visibility on it product-wise. So there's knowing what to do, or how to do it, versus the product capability. >> Well they have access to a ton of data, so if you're using Samsung Mail, if you're using, they know every application gets deleted, usage models of those applications. So they know a lot more than I think people think. They have a lot more data than people probably give them credit for. >> So they're going to hide the ball, I think they said that they're buying more time, I would agree with you there. Alright, question on IOT. Do you think that hangs together, that strategy? Obviously security updates to chip-level, that's one thing, can they succeed with IOT in this emerging stovepipe collapse fabric that they're bringing out? >> So I need to do a little bit more research on the security and also their scalability. 'Cause if you're going to connect billions of devices you have to have scalability and we already saw what GE Predix did, right? They did an about-face and partnered up with AWS realizing they just couldn't handle the scale and the complexity. And the second thing is the security model and how things like RM Embed Cloud and the latest announcements from Intel which is how from a gateway perspective you secure this work. So I have to go do some research on this. >> And by the way it's a moving train, you mentioned the GE thing, great example, I mean let's take that example, I got to ask you about cloud, because let's talk about Amazon, Cloud Foundry. Cloud Foundry became this thing and Pivotal tried to take and shape it, now they're claiming huge success, some are questioning the numbers. They're claiming victory on one hand, and I hear record, record, record! But I just don't see any cloud on Cloud Foundry out there. >> Yeah and I think the reason is, PCF, Pivotal Cloud Foundry is a Fortune 500 thing. And if I compare Fortune 500 to startups and other people, there's not nearly as much activity in the Fortune 500 as there is with the startups and the cloud native companies. So I'm optimistic. >> So you're saying Pivotal Cloud is more Fortune 500, less cloud native? >> Exactly, exactly. >> How about Amazon, what's your take, I know you were on Power Lunch kind of, now you're on the Power Cube, our new segment that you just invented by being here. (laughing) What is the Amazon take, 'cause that Reinvent event's coming up, what's the preview? Obviously we're going to have some one on ones with Jassi and the team beforehand, theCUBE will be there with two sets to come on if you're going to be there I'd love to have you on. >> I'd love to. >> Again, what's the preview for AWS Reinvent? >> AWS right, they had a seven-year headstart on almost everybody and then Azure and GCP just recently jumped in, and if you notice over the past year they've been firing canons at each other. One vendor says hey, I do by the minute pricing, and then another one says, oh, I have the by-the-second pricing, right, and I'm going to accept VMWare, oh no I'm not doing VMWare, I'm doing SAP. So what you have now is a feature fest and a fistfight now. AWS is no longer the only man standing here. So what I'm expecting is they are going to come in and make the case that, okay, we still are the best choice not just for IAS but also for PAS, okay? Because they have a lot of competition. And also I think they're going to fill in gaps in some of the regional services where oh they don't have GPUs in a certain country. Oh, I don't have FPGAs over here. I think they're going to fill that in to look better against GCP and Azure. >> I know you cover Intel as well, I was just over there and saw some of the folks there, I saw some of the Linux Foundation folks, obviously you're seeing Intel be more a computing company, not a chip company anymore, they have that Five-G end to end UK Mind and Mobile World Congress, talked a little bit about Five-G. End-to-end is big message here at Samsung, how is Intel positioned in all this, what's your take on Intel? >> Yes so I think related to Intel, I think in some areas they're competitors, because they have their own gateway solutions, they don't have cloud solutions but they have the gateway solutions. Regarding to some of the endpoints, Intel has exited the small cork endpoints in watches, so I would say right now there's less overlap with Intel now. >> From Samsung perspective? >> Exactly, now on the back end it's more than likely there's a 99% chance that the back end doing the cloud processing is going to be Intel. >> If I'm Samsung, why wouldn't I want to partner within Samsung? 'Cause they make their own chips, is that the issue or is it more a...? >> No, I think Samsung up until this point hasn't taken a lot of responsibility for the cloud. So this is a first step, and I think it would make a good partnership. >> And Intel could get the home theater market, the home, how connected home is, but every CES going back 10 years has been a connected home theme. Finally they could get it here. >> That's right, and I have seen Intel get into things, a lot of Amazon's products with the cameras in the bedroom and in the bathroom, scary stuff. But Movidius, silicon that's doing object recognition, that is a place where I think they compete which frankly Samsung could develop the silicon but they just don't have it. Silicon doesn't have capability that a Movidius has. That can be used in any type of camera. >> Okay so final question I know we got to break here and I appreciate you coming on, making room for you, PowerCUBE segment here in San Francisco at SDC 2017. Ecosystem, we hear the host of SDC, Thomas Coe, come up and saying we're going to be honest and transparent to the community here at large in San Francisco and around the globe, kind of incurring that they've been kind of stovepiped and they're going to open up, they believe in open cloud, open IOT, and he talks about ecosystem, I'm not seeing a lot of ecosystem partners around here. What does Samsung need to do to, well first of all, what's your letter grade on the ecosystem and certainly they got an opportunity. What moves should they be making to build a robust healthy ecosystem, because we know you can't do it end to end without support in the white spaces. >> Yeah so I go to a lot of the developer conferences, whether it's Microsoft Build, Apple WWDC, and even the enterprise ones, and this is a smaller, low-key event and I think first and foremost, operating system drives a lot of the ecosystem. And other than Tizen they don't have an operating system. So what they're doing is they're working on the connectedness of it, which is a different kind of ecosystems, it's farther up in the stack, but I think what they can do is they have to be very clear and differentiated and I think back to our earlier, our first conversation, they're not going to mine the data, therefore they're the safe place for you, consumer and our smart things ecosystem, to put your data. And we're going to help you make money to do that, because I don't think Google is as interested in that and I don't think Amazon is as interested in that either. >> They were clear, they said permission-based and even if they don't know what their permission is offering we're going to take the conservative route and protect the data, but they still got to use the data. They got to get their cloud story together, if they want to do the data play, cloud has to be more clear at least in my mind. >> Well I think what they can do is they're sitting on and they will sit on a bigger treasure trove of data that can help their partners deliver better experiences and products, because if you're at the epicenter and you're at that smart things hub? You know everything that's going on in that home whether it's your stuff or your partner's stuff. >> Yeah and they got to be trusted, and they got to be transparent, okay. Patrick Moorhead from Moorhead Insights here on theCUBE, great analyst, follow him everywhere on Twitter, your Twitter handle is, let me just get the Twitter handle. >> It's @patrickmoorhead. >> Okay, @patrickmoorhead on Twitter. He travels the world, gets the data and so does theCUBE, traveling for you, this is John Furrier. More after this short break. (electronic beats)