>> Announcer: From Burlingame, California, it's theCUBE, covering Sumo Logic Illuminate 2019. Brought to you by Sumo Logic. >> Hey, welcome back, everybody. Jeff Frick here, with theCUBE. We're at Sumo Logic Illuminate at the Hyatt Regency San Francisco Airport. About 800 people, 900 people, packed house in the keynote earlier this afternoon, really interesting space. And we're excited to have our next guest, kind of on the cutting edge of the IoT space on the consumer side. And he's Robert Parker, the CTO of Samsung SmartThings. Robert, great to see you. >> Hi, great to be here. >> Absolutely, so, before we get into the depth of the conversation, a little bit of a background on SmartThings. I was doing some research, getting ready for this, and the fact that it started as a Kickstarter a long time ago, not that long ago, and now is part of Samsung, a global electronics giant, what a fun adventure. >> Absolutely, I think it's been one of these things where it's great to be something where it's community-driven to begin with. So, Kickstarter was a big part of our launch, and we were one of the biggest Kickstarter launches at the time, really powered by our community around the website and early users. We got a lot of interest in IoT, and then moved on to the next stage of the vision, which is sort of encompassing all devices. And so, that meant we have more than 2,000 different Samsung devices on the platform now, which really allowed devices to talk to each other in ways that are really exciting, and that breadth has been a really great thing to be part of. >> Right, it's really funny, we went to the Samsung Developer Conference a couple years ago, and it was funny to see the living room guys fighting with the kitchen guys as to, what was the center? Is it the TV, or is it the refrigerator? Or is the the washing machine, for that bit? And Samsung's really got a foot in all those places. >> Absolutely, this is one of the things that the SmartThing platform has really enabled Samsung to transition across, as then it's no longer a conversation with the washing machine person or the dryer. All the devices are part of the SmartThings cloud. The SmartThings cloud is a one way that you can talk to Samsung devices, and it's an open ecosystem. So, it's not just Samsung devices, we're equally comfortable with manufacturers, any manufacturer, bringing those devices because home is a multi-vendor environment. You are not going to have all of your home from any one vendor. >> Right. >> And that's been one of the exciting parts of the vision, is that's been part, the open ecosystem has been something that's been part of the SmartThings story forever. To really immortalize that in a platform for Samsung has been a great transition. >> Right, so we're here at Sumo Logic Illuminate, and in preparing for this, I saw an interview with you, you made a really interesting comment. You said that we are a pervasive user of Sumo Logic, and then you said 90% of the team are using Sumo Logic. It's fascinating to me, because I think a lot of companies are chasing innovation, and I think one of the ways to get innovation is you enable more people to have more access to more data, and the tools to actually operate that data so that they can do their jobs and find cool ways to make improvements that aren't necessarily coming from the top down. It sounds like you guys have addressed that philosophy wholeheartedly. >> So, we absolutely have addressed it wholeheartedly, I think there was a lot of luck involved, and I wanted to sort of describe it, is that one of the things that worked well for us is people were excited to use Sumo more and more. They were more excited to see what they could do with the tool, what insights they could get, and so, you'd see your neighbor looking at it, and they'd look at a dashboard and they'd say, hey, can I do a little bit of that? And so much so, in the last year, we've seen a lot of unplanned value come out. So, a third of the value we got out of the Sumo in the past year was unplanned. It was things people didn't, processes they didn't know they would improve that really just came from this groundswell, from what I would call the community. And I think that's where you get, that unlocks a lot of the potential, because you really can't do things from sort of the planned high level. You really need people actively engaged and doing stuff you wouldn't expect. >> That's great. So, I want to talk a little bit about security. Security's a big topic here, it's a topic everywhere we go. And now, with connected devices, and connected keys, and connected doorbells, it seems like, oh, here we go again, and there's this constant talk that security's got to be baked in throughout the entire process. How are you guys dealing with security? It's obviously got to be right at the top of mind in terms of priorities while you're still connecting the sprinklers-- >> No, absolutely. >> And the thermostat and everything else. >> Security and privacy are both critical. I link in privacy even though you didn't ask about it, because, as you think about devices like cameras and things like this, privacy is top of mind. Also, in terms of regulation like GDPR. And so, because of that, we're really looking at both cases, the challenge for both security and privacy is, it really cuts through your whole organization and every process, and by the way, every process that every partner at the organization has, because we can have something that could be exploited from an attack through a customer service representative, that could be a person in the customer service organization, it could be how someone social engineered that. And so, what we've really needed is this kind of continuous intelligence that can span all of these processes, because in something like security, you're as good as your weakest process. And that doesn't mean that we don't focus on all the things that you talked about. We're industry-leading from a device perspective to have hardware baked-in keys and do things in the manufacturing process that lead to something that could be as secure as anything, but that's really the secret of using a lot of the continuous intelligence tools like Sumo, is that all of these could-bes aren't enough. You have to bring it together by having the intelligence that spans those processes to make sure that all of them are elevated, because at the end of the day, a security attack is going to attack your weakest thing, not your strongest thing. >> Right, so one of the other topics here that's talked about is this exponential growth of data, and you guys are part of the problem, 'cause now we got sensors, and light switches, and all these other things that are kickin' off data that, before, we weren't monitoring. And so, from an execution point of view at the company, when you've got so much data that you need to turn into information, and then actionable insight, you said Sumo's got some unique characteristics that allow you guys to get more leverage out of that platform. I wonder if you could dig into that a little bit more. >> And I'd like to reframe the data discussion a little bit, because a lot of people look at it as a problem, and I want to really talk about the opportunity side. So, part of that goes to our story, where we started off at Kickstarter with a few thousand users. We have over 50 million active users now. >> Jeff: 50 million? >> 50 million, our Android application in the Google Play Store had been been downloaded around 200 million times, so it gives you some idea of that size and scope. So, the data is an opportunity. There's an opportunity to build a customer base, to excite people, and to manage the processes that do that. And what's great now is that the availability of this data means that you can do it in more ways than you ever could before. The problem is, you need a tool that brings this together to be able to do that, and doing that well is difficult. Difficult both on the teams, and difficult because of the size, scope, and complexity of the systems because of the data that you mentioned. But the reason you want to do it is so that you can cross the chasm in terms of this opportunity. And more and more companies have this opportunity out in front of them. One of the things that's been really exciting about the cloud is it sort of democratized the entry point, but that wasn't good enough. Just because you could get in the game with three people, it's like making a, you can make a application in a mobile application store, either on Google's or on Apple's, really easily, that gets you in there. What you really need to do is manage the intelligence that goes from that, and for us, it's been really exciting to be able to take our decisions and make them data-driven. And we can do that by this explosion of data because it is there. >> Right, and the data is good, and I think we see data as an asset, it hasn't really hit balance sheets officially yet, but I think you see it in the valuations of companies like Google, and Facebook, and Amazon, right, who obviously have these crazy, giant multiples of their revenue, one, because they're growing, but two, because they have so much data. So, the market's kind of valuing that data without explicitly calling it out as a line item on the balance sheet. That said, not all data has the same value, not all data needs to be treated the same. And so, it really opens up an opportunity to say how do you tier it? So, you don't want to get, y'know, spend a ton of money on a piece of data and a big, fat stream that somebody leaves open on Amazon accidentally, suddenly have a big bill, and that maybe wasn't the most valuable, so. >> I'd actually double down on what you said, because for a typical company, one of the things that's also been true of the mega-scale companies that you pointed out with, is there's a lot of uniformity in their data. So, a company like Amazon, they have customer orders and they've got orders at this massive scale. A typical company doesn't look like that. Their data spread is more fragmented, smaller scale, and so, because of that, they want to make different decisions. And this is the same thing that has already happened in the storage area. People are really comfortable with storage that they're going to have in either disaster recovery, or long-term storage, and they want a very low-cost footprint around that. They've got their hot data, and they're much more willing to have that data managed differently, and at a higher cost rate, because it's much more valuable. We're looking for tools that span that, not just in storage, but in the ingestion, and the management, and the querying of that data, because, like you said, for most businesses, a lot of data is infrequently looked at, or looked at in response to a situation, so I'll never know which 10% of the data will be looked at. It'll be based on, oh, I got audited, or some other business event that happens. And so, this is one of the keys things that businesses are now struggling with. One of them is that, hey, they want to adopt these practices to become modern, or more modernized, but the second one is, to really be able to tier the data because they couldn't treat all the data as if it's hot data, just like they already figured that out for storage. >> Right, it's pretty interesting, 'cause it's been going on for storage forever, and we really saw it, I think, with the rise of Flash, which was super-high quality but super-expensive in the early days, that's coming down. And then, at the other end, we have the Glacier Storage and the cold storage just put it away. I want to get your last thoughts, last answer, Robert. As you look forward, I can't believe we're already in middle of September of 2019, it's fascinating to me that time flies so fast, but as you look forward, what are some of your priorities over the next year or so? How are you guys moving the ball down the field? >> One of the things that we're looking at was the data problem that you were talking about, if, really looking at our infrequent data, and being able to manage that effectively, both from the types of insights that we can get from that, so a lot of this starts to be better usage of machine learning, pattern recognition, AI, and so that we can, the ideal situation for us in that type of data is it got touched once, it got looked at once, and then we could understand how to action it later, that deferred action. And then, how to trigger that deferred action, as well as the tiering that we sort of talked about, that all data's not-- >> Created equal. >> Created equally, and so both those things are happening. Just to put some numbers on this, as why, is that we have 150 terabytes or so of data that is somewhat interesting to our business generated on a daily basis. >> 150 terabytes a day? >> 150 terabytes a day. >> That's interesting, that's the good stuff. >> And out of that, I'd say 10 terabytes is really actionable. And so, that gives you an idea. The other part is how that's growing, where a year ago, we would've been at maybe 60 terabytes of what I would've called this interesting data, and maybe five terabytes of immediately actionable. And so, this is following that, where that's exponentially growing, and it's a big number, so that's what we really think about. >> So, you scared? Because those curves, those curves get steep. >> It's the same way, we look at it as a huge opportunity, so what will happen is, either people will create value out of that for customers, in which case, actually, the opportunity, because it's at such a scale, it will be great for everyone, or, number two, it just becomes noise. And so, it isn't really something to get scared of, because worst case is, it became noise to you. We really want to be one of those people who are getting value out of it, and see the business growth and the consumer value growth out of that. I'm pretty optimistic that we'll be able to do it, because we really, if I look back three, four, years, we've just been able to figure out a way, and I think it will continue to do that. >> All right, well, Robert, thanks for taking a few minutes of your time and sharing the story, it's a great story. >> Thank you, appreciate being here. >> All right, he's Robert, I'm Jeff, you're watching theCUBE. We're at Sumo Logic Illuminate 2019. Thanks for watching, we'll see you next time.

>> Announcer: Live from San Francisco, it's theCUBE. Covering Samsung Developer Conference 2017. Brought to you by Samsung. (futuristic music) >> Okay, welcome back, everyone. Live here in San Francisco, this is theCUBE's exclusive coverage of Samsung Developer Conference, SDC 2017. I'm John Furrier, the co-founder of SiliconANGLE Media, co-host theCube. My next guest is James Stansberry. SVP, Senior Vice President general manager of ARTIK, IoT of Samsung, AR kid, art kid, whatever you want to call it, is the IoT piece key-note presenter today. Thanks for spending the time, thanks for coming on. >> It's my pleasure John. Thanks for having us. >> So we love the IOT story. We covered it heavily across all of our other shows we come to, but now as the edge of the network becomes human, and machines, you guys have the devices, you have the home, you have The SmartThing strategy. Everything's a device, it's everything to everything now. >> Most people think of Samsung as a consumer electronics company. What ARTIK actually is is an enabling platform to enable other devices. So we build and end to end Iot platform, which includes The Cloud. And today we re-branded it The SmartThings Cloud. Down into network devices. Gateways and inodes. So we actually enable not just Samsung products, but we enable other company's products to be connected to the Internet. Almost regardless of the market, not even consumer. >> Thomas Ko was on earlier talking about this open strategy, which is great, and he was very humble. He said look, we're going to be honest and transparent. This is the new Samsung way. We're going to (mumbles) the developers. We're going to be completely open. We're not going to try to lock you into Samsung, although we have some intelligence and tips and what not, which is cool. And I think that's going to play well with the developers. But you introduced something that was pretty compelling on stage, and this is to me, the key observation from theCUBE team, is the security module. Take us through specifically what you announced and what does it mean to the developer community and what is the impact? >> Okay, and before I do that, let me just talk about what's happening to security. We all know about Mirai and WannaCry and these things just keep happening. And in order for us to be able to stop these threats, we have to up the level of security. And what we announced today was an end-to-end security platform that utilizes the hardware that we supply, connected to our Cloud, and overlaying it on top of this hardware Cloud platform and abstracting it in such a way that is easy to implement. But it's and end-to-end security and it contains all the major components you need to be able to secure an IoT network, from basically down network. And I can explain it more it you'd like. >> Yeah, so down network means from the device. >> From The Cloud actually. >> Or from the device through The Cloud. The question that people will ask is, and this is where I'd love to get your explanation on is, they don't want Silos. They want to have the horizontally scalable nature of The Cloud but they want the specialism of the IoT device. Some software. Could be an AR application. That could be a virtual interface into a cell tower or whatever but, being done we see those all the time, but I want a full stat, but I don't want to be locked in. So want to move to something SmartThing over there. How do you guys enable that security end-to-end? >> It's really important. With the security, we don't create any proprietary solutions. As a matter of fact, if you look at we've implemented it, we use third party partners and we use standards. For example, how we do a secure over the air update to an Indo device, we actually use a standard piece of software that's specified by a standard called LW M to M. Most people, embedded designers, will know what this is. We use a public key infrastructure. We use well known code signing capability. >> FPGA, kind of thing? Field-programmable gate arrays? >> No. In terms of the code signing I'm talking about, if I write a piece of code and I want to authenticate that it's the code that I wrote that is on the device a year from now, I'll create a hash, store the hash, when I boot it, I compare that hash and make sure that no one has modified it. By the way, it's a known hack. You're inserting bad, malicious code on a device. That's one of the things you want to avoid. The other thing we use is very standardized encryption. We use TLS. Part of the HTTPS standard. And in that we use very well known encryptography. The other thing we do is we create a hardware root of trust, using a secure element. These are the same devices that are used in Smart cars today. It's not new science, it's just the smart way to do it to actually create a root of trust. >> What would you say if someone who's new to Samsung, maybe watching here today, as he knows the Samsung brand 'cause you guys now are expanding a brand, across the platform and fabric of Samsung, you're seeing it here, in the smart home, kitchen examples, smart Tvs. It's all over the place. There's no doubt what Samsung is. Explain the premise of the IoT strategy and what the goals are, what the objectives, and how does that relate to someones impression of Samsung that they know. >> I'll maybe give some insight inside Samsung. Maybe people don't realize that we really are an IoT company in many ways because inside our factories, we use IoT to run our smart factories. So we actually are a consumer. We set the goal of connecting all of our devices by 2020. The consumer products. So in order to be, IoT is connected devices. What ARTIK does, is actually a platform, that is not necessarily consumer focused but brings IoT to markets like smart factories, commercial buildings, healthcare, home appliances. It's actually multi-faceted. And not just Samsung products. We enable devices that are non-Samsung to create their own ecosystem or connect to our ecosystem. >> So a headline on siliconANGLE.com today is timely for you and I put it in context because it might have a little bit more range on the IoT side but one of our managing engineers, Paul Gillin, writes a story "Who owns the data from the 'internet of things'? "That's about to become a very big deal". So it's kind of provocative. Who owns the IoT data? That's about to become a big deal. I've read the article and what he's basically saying is you've got vehicles our there that connected. You've got smart things everywhere now. >> [James Stansberry] That's a great question. >> And there's also what do you do with the data? Do you move compute to the data? Do you move data across the network? These are physics questions, these are architectural questions, that is the bigger scheme, maybe outside the scope of STC, but lend a point or two to what's happening at the edge. >> So first of all, you have to define that data. (chuckles) Right? There's personally identified data and there's data that's been extracted from that. And I think that you're going to see some regulation around that, especially in Europe. Defining exactly what that is. From a Samsung perspective, I think it's pretty clear. We believe that the consumer owns the data. If we ever use it, it's being done with the consumer's permission. >> John Furrier: That's a very key word. >> Yeah. >> Permission based. >> Oh, of course. And I think that that's where most regulations going to go and I think that's where the industry will generally go. >> That's what we're seeing in Europe. >> And that's personally indentifying. >> Yeah, they're information. But you also have to balance out the openness of data. This is the GPRS kind of debate, right, which is you want to have a strict policy to protect the person's data, at the same time, offer organic ways to provide a great user experience with the data. And you fuel the experience with data, but the protection, it's a hard problem. >> Okay, it's even more complicated because individually some people are more open about the consumption of their data than other people. And what that actually means is the individuals have to start to manage their data. And so what does that mean, everybody has a web portal that says I have, I give this level? I don't know. And so, that's actually one of the unanswered question is how does a consumer manage their own data and other peoples access to it. >> But we think, and our indications were looking at the future, we think this is where Blockchain is relevant. Not so much the bit currency like Bitcoin or Ethereum but Blockchain is an immutable, decentralized, not just distributed, decentralized (mumbles) >> One way to actually keep track of what they're allowing, but at some point they have to specify. (chuckles) And I think there's the trick. >> This is the fun part about tech is it looks a lot of promise, looks good off the tee as they say in golf, but there's off-chain and on-chain dynamics, in terms of mining, Bitcoin. >> In the meantime, I think, people are just going to opt in. >> Yeah. >> That's how they need to get permission. >> Where society is impacting, were seeing this big time with IoT, these are norms that are coming. This is a yet to be written chapter. >> Yeah. We're going to see. You mentioned GPRS and they are going to regulate it. There will be the people who have to manage it. We'll see how that works and we'll probably evolve from that. >> The Y2K problem of our generation because there's consequences to that regulation. >> Yep. It'll probably go as well as Y2K. Which didn't go bad! (chuckles) >> It's going to be disaster. I'll say it, it's going to be a disaster. It puts extra pressure on companies, especially ones that are using Cloud, so I think this would be an example where Samsung's SmartThings Cloud, might be helpful. This is the big security. Do we need a do-over? Probably yes. >> What we will do, is we will do everything we can to secure their data and, again, going back to if they chose to allow us, or to provide the data for someone to use it, then that's up to them. But we will do everything we can to secure it on the device, in the network, and in our Cloud. >> People have things. We're walking around with things like this. That's a device. It's a Samsung, it's a j phone (ahem). I got to get the better phones so I'm working on that today. We'll get the Samsung, great new phones. >> Yeah. >> That's entertainment. That's ecommerce. That's web services kind of rolled into one. That's essentially what The SmartThings is about, pretty much, right? >> It absolutely is. Absolutely is. On the consumer side, I would say. But I would say, IoT is more than just consumer. It's healthcare. It's in hospitals. It's in factories. It's going to be in your car. It's in autonomous vehicles. >> We coined the term here on theCUBE, I think I did, e to e. Everything to everything. >> Yes. >> B to b is boring to boring. Consumer to consumer is old. So you bring them together, it's everything to everything. Exciting to exciting. >> We describe our business model as b to b so I guess I'll take it! I'll own it! >> If you look at b to b marketing, I'm not picturing marketing, (laughs) look at Facebook. Their slogan was move fast, break stuff to move fast, make sure it's secure. Boring is secure. (chuckles) B to b is exciting. You got augmented reality. You got Cloud computing. I mean literally, unlimited potential compute power that's available through Cloud. It's certainly transformative for enterprises, so we think it's going to be pretty exciting. I personally think. I just don't like the b to b thing. But that's us. (laughter) Anything else you'd like to share with the audience here on the event here? Observations, what's your thoughts? >> By the way, I appreciate the opportunity. I think the really important thing here, and maybe Thomas mentioned this, is Samsung's integrating basically five Clouds together. And these are coming from mobile, from digital display, from digital appliances, to SmartThings, to ARTIK. Being a maker of devices, and then having this open ARTIK platform, really, I believe, is going to position Samsung in a very unique way in IoT. Not just for our own products, but for people to interact with our products and create new services. So I'm really excited about it. >> I think the ecosystem opportunity is big too. One of the things we're seeing in The Cloud community here in North America, and starting to see it in China with Alibaba, is hardware configurations are now being dictated by the workload. >> Yeah. >> So what's happening is hardware soft stacks, technology in hardware, are being configured. Storage might be configured differently based upon the legacy requirements, so now you have hardware stacks that haven't been tested at scale. This is a huge issue in enterprise. 'Cause if they have multiple clusters for say a data lag, and then a real time in memory cluster, who tested that? >> Yeah. >> This is where the opportunity on the hardware side is interesting. Any thoughts on that? >> Not necessarily on the data center side. I was actually thinking about on the network side, with compute moving to the edge, what we ended up having to do is we actually created ARTIK zeros. Which are these low compute, single protocol devices for Indo devices like lights. And then when RT357, which are dual processing core, quad-quad processing core, and octa processing core, just because of the variations in the type of computation that has to be done actually in the network because the application for IoT are from extremely low power to extremely high compute. In some cases, we see AI machine learning coming to the edge. That's just totally off the scale to inference (mumbles) >> You put the data center at the edge, at some point >> It's coming. >> It's coming. >> It's the tide. It's going to move up The Cloud, then it's going to come back down. >> No virtual machines, non-volatile memory at the edge, fabrics are going to be out there... Here's theCUBE, bringing you all the data here at SDC 2017 with James Stansberry, who's the Senior Vice President, general manager of Samsung IoT. I'm John Furrier. More cube coverage, after this short break. (futuristic music)