>> Announcer: From Burlingame, California, it's theCUBE, covering Sumo Logic Illuminate 2019. Brought to you by Sumo Logic. >> Hey, welcome back, everybody. Jeff Frick here, with theCUBE. We're at Sumo Logic Illuminate at the Hyatt Regency San Francisco Airport. About 800 people, 900 people, packed house in the keynote earlier this afternoon, really interesting space. And we're excited to have our next guest, kind of on the cutting edge of the IoT space on the consumer side. And he's Robert Parker, the CTO of Samsung SmartThings. Robert, great to see you. >> Hi, great to be here. >> Absolutely, so, before we get into the depth of the conversation, a little bit of a background on SmartThings. I was doing some research, getting ready for this, and the fact that it started as a Kickstarter a long time ago, not that long ago, and now is part of Samsung, a global electronics giant, what a fun adventure. >> Absolutely, I think it's been one of these things where it's great to be something where it's community-driven to begin with. So, Kickstarter was a big part of our launch, and we were one of the biggest Kickstarter launches at the time, really powered by our community around the website and early users. We got a lot of interest in IoT, and then moved on to the next stage of the vision, which is sort of encompassing all devices. And so, that meant we have more than 2,000 different Samsung devices on the platform now, which really allowed devices to talk to each other in ways that are really exciting, and that breadth has been a really great thing to be part of. >> Right, it's really funny, we went to the Samsung Developer Conference a couple years ago, and it was funny to see the living room guys fighting with the kitchen guys as to, what was the center? Is it the TV, or is it the refrigerator? Or is the the washing machine, for that bit? And Samsung's really got a foot in all those places. >> Absolutely, this is one of the things that the SmartThing platform has really enabled Samsung to transition across, as then it's no longer a conversation with the washing machine person or the dryer. All the devices are part of the SmartThings cloud. The SmartThings cloud is a one way that you can talk to Samsung devices, and it's an open ecosystem. So, it's not just Samsung devices, we're equally comfortable with manufacturers, any manufacturer, bringing those devices because home is a multi-vendor environment. You are not going to have all of your home from any one vendor. >> Right. >> And that's been one of the exciting parts of the vision, is that's been part, the open ecosystem has been something that's been part of the SmartThings story forever. To really immortalize that in a platform for Samsung has been a great transition. >> Right, so we're here at Sumo Logic Illuminate, and in preparing for this, I saw an interview with you, you made a really interesting comment. You said that we are a pervasive user of Sumo Logic, and then you said 90% of the team are using Sumo Logic. It's fascinating to me, because I think a lot of companies are chasing innovation, and I think one of the ways to get innovation is you enable more people to have more access to more data, and the tools to actually operate that data so that they can do their jobs and find cool ways to make improvements that aren't necessarily coming from the top down. It sounds like you guys have addressed that philosophy wholeheartedly. >> So, we absolutely have addressed it wholeheartedly, I think there was a lot of luck involved, and I wanted to sort of describe it, is that one of the things that worked well for us is people were excited to use Sumo more and more. They were more excited to see what they could do with the tool, what insights they could get, and so, you'd see your neighbor looking at it, and they'd look at a dashboard and they'd say, hey, can I do a little bit of that? And so much so, in the last year, we've seen a lot of unplanned value come out. So, a third of the value we got out of the Sumo in the past year was unplanned. It was things people didn't, processes they didn't know they would improve that really just came from this groundswell, from what I would call the community. And I think that's where you get, that unlocks a lot of the potential, because you really can't do things from sort of the planned high level. You really need people actively engaged and doing stuff you wouldn't expect. >> That's great. So, I want to talk a little bit about security. Security's a big topic here, it's a topic everywhere we go. And now, with connected devices, and connected keys, and connected doorbells, it seems like, oh, here we go again, and there's this constant talk that security's got to be baked in throughout the entire process. How are you guys dealing with security? It's obviously got to be right at the top of mind in terms of priorities while you're still connecting the sprinklers-- >> No, absolutely. >> And the thermostat and everything else. >> Security and privacy are both critical. I link in privacy even though you didn't ask about it, because, as you think about devices like cameras and things like this, privacy is top of mind. Also, in terms of regulation like GDPR. And so, because of that, we're really looking at both cases, the challenge for both security and privacy is, it really cuts through your whole organization and every process, and by the way, every process that every partner at the organization has, because we can have something that could be exploited from an attack through a customer service representative, that could be a person in the customer service organization, it could be how someone social engineered that. And so, what we've really needed is this kind of continuous intelligence that can span all of these processes, because in something like security, you're as good as your weakest process. And that doesn't mean that we don't focus on all the things that you talked about. We're industry-leading from a device perspective to have hardware baked-in keys and do things in the manufacturing process that lead to something that could be as secure as anything, but that's really the secret of using a lot of the continuous intelligence tools like Sumo, is that all of these could-bes aren't enough. You have to bring it together by having the intelligence that spans those processes to make sure that all of them are elevated, because at the end of the day, a security attack is going to attack your weakest thing, not your strongest thing. >> Right, so one of the other topics here that's talked about is this exponential growth of data, and you guys are part of the problem, 'cause now we got sensors, and light switches, and all these other things that are kickin' off data that, before, we weren't monitoring. And so, from an execution point of view at the company, when you've got so much data that you need to turn into information, and then actionable insight, you said Sumo's got some unique characteristics that allow you guys to get more leverage out of that platform. I wonder if you could dig into that a little bit more. >> And I'd like to reframe the data discussion a little bit, because a lot of people look at it as a problem, and I want to really talk about the opportunity side. So, part of that goes to our story, where we started off at Kickstarter with a few thousand users. We have over 50 million active users now. >> Jeff: 50 million? >> 50 million, our Android application in the Google Play Store had been been downloaded around 200 million times, so it gives you some idea of that size and scope. So, the data is an opportunity. There's an opportunity to build a customer base, to excite people, and to manage the processes that do that. And what's great now is that the availability of this data means that you can do it in more ways than you ever could before. The problem is, you need a tool that brings this together to be able to do that, and doing that well is difficult. Difficult both on the teams, and difficult because of the size, scope, and complexity of the systems because of the data that you mentioned. But the reason you want to do it is so that you can cross the chasm in terms of this opportunity. And more and more companies have this opportunity out in front of them. One of the things that's been really exciting about the cloud is it sort of democratized the entry point, but that wasn't good enough. Just because you could get in the game with three people, it's like making a, you can make a application in a mobile application store, either on Google's or on Apple's, really easily, that gets you in there. What you really need to do is manage the intelligence that goes from that, and for us, it's been really exciting to be able to take our decisions and make them data-driven. And we can do that by this explosion of data because it is there. >> Right, and the data is good, and I think we see data as an asset, it hasn't really hit balance sheets officially yet, but I think you see it in the valuations of companies like Google, and Facebook, and Amazon, right, who obviously have these crazy, giant multiples of their revenue, one, because they're growing, but two, because they have so much data. So, the market's kind of valuing that data without explicitly calling it out as a line item on the balance sheet. That said, not all data has the same value, not all data needs to be treated the same. And so, it really opens up an opportunity to say how do you tier it? So, you don't want to get, y'know, spend a ton of money on a piece of data and a big, fat stream that somebody leaves open on Amazon accidentally, suddenly have a big bill, and that maybe wasn't the most valuable, so. >> I'd actually double down on what you said, because for a typical company, one of the things that's also been true of the mega-scale companies that you pointed out with, is there's a lot of uniformity in their data. So, a company like Amazon, they have customer orders and they've got orders at this massive scale. A typical company doesn't look like that. Their data spread is more fragmented, smaller scale, and so, because of that, they want to make different decisions. And this is the same thing that has already happened in the storage area. People are really comfortable with storage that they're going to have in either disaster recovery, or long-term storage, and they want a very low-cost footprint around that. They've got their hot data, and they're much more willing to have that data managed differently, and at a higher cost rate, because it's much more valuable. We're looking for tools that span that, not just in storage, but in the ingestion, and the management, and the querying of that data, because, like you said, for most businesses, a lot of data is infrequently looked at, or looked at in response to a situation, so I'll never know which 10% of the data will be looked at. It'll be based on, oh, I got audited, or some other business event that happens. And so, this is one of the keys things that businesses are now struggling with. One of them is that, hey, they want to adopt these practices to become modern, or more modernized, but the second one is, to really be able to tier the data because they couldn't treat all the data as if it's hot data, just like they already figured that out for storage. >> Right, it's pretty interesting, 'cause it's been going on for storage forever, and we really saw it, I think, with the rise of Flash, which was super-high quality but super-expensive in the early days, that's coming down. And then, at the other end, we have the Glacier Storage and the cold storage just put it away. I want to get your last thoughts, last answer, Robert. As you look forward, I can't believe we're already in middle of September of 2019, it's fascinating to me that time flies so fast, but as you look forward, what are some of your priorities over the next year or so? How are you guys moving the ball down the field? >> One of the things that we're looking at was the data problem that you were talking about, if, really looking at our infrequent data, and being able to manage that effectively, both from the types of insights that we can get from that, so a lot of this starts to be better usage of machine learning, pattern recognition, AI, and so that we can, the ideal situation for us in that type of data is it got touched once, it got looked at once, and then we could understand how to action it later, that deferred action. And then, how to trigger that deferred action, as well as the tiering that we sort of talked about, that all data's not-- >> Created equal. >> Created equally, and so both those things are happening. Just to put some numbers on this, as why, is that we have 150 terabytes or so of data that is somewhat interesting to our business generated on a daily basis. >> 150 terabytes a day? >> 150 terabytes a day. >> That's interesting, that's the good stuff. >> And out of that, I'd say 10 terabytes is really actionable. And so, that gives you an idea. The other part is how that's growing, where a year ago, we would've been at maybe 60 terabytes of what I would've called this interesting data, and maybe five terabytes of immediately actionable. And so, this is following that, where that's exponentially growing, and it's a big number, so that's what we really think about. >> So, you scared? Because those curves, those curves get steep. >> It's the same way, we look at it as a huge opportunity, so what will happen is, either people will create value out of that for customers, in which case, actually, the opportunity, because it's at such a scale, it will be great for everyone, or, number two, it just becomes noise. And so, it isn't really something to get scared of, because worst case is, it became noise to you. We really want to be one of those people who are getting value out of it, and see the business growth and the consumer value growth out of that. I'm pretty optimistic that we'll be able to do it, because we really, if I look back three, four, years, we've just been able to figure out a way, and I think it will continue to do that. >> All right, well, Robert, thanks for taking a few minutes of your time and sharing the story, it's a great story. >> Thank you, appreciate being here. >> All right, he's Robert, I'm Jeff, you're watching theCUBE. We're at Sumo Logic Illuminate 2019. Thanks for watching, we'll see you next time.

>> from Burlingame, California It's the Cube covering Suma logic Illuminate 2019. Brought to you by Sumer Logic >> Hey, welcome back already, Jeffrey Here with the Cube Worth Suma >> logic illuminated the higher Regency San Francisco airport. About 800 people, 900 people packed house in the keynote earlier this afternoon. Really interesting space, and we're excited to have our next guest >> kind of on the cutting edge >> of the I o T space on the consumer side. And he's Robert Parker, the CTO of Sand Samsung. Smart things, Robert. Great to see you. >> Great to be here. >> Absolutely so before we get into >> the kind of the depth of the conversation, a little bit of a background on smart things. I was doing some research getting ready for this and the fact that it started as a kickstarter a long time ago, not that long ago, and now is part of Samsung, a global electronics giants. What a fun adventure. >> Absolutely. I think it's been one of these things where it's great to be something where it's community driven to begin with, so kick start. It was a big part of our launch, and we were one of the biggest kicks are launches at the time. Uh, really powered by our community around the website and early users. We got a lot of interest in I O. T. And then moved on to the next stage of the vision, which is sort of encompassing all devices. And so that meant we have more than 2000 different Samsung devices on the platform now, which really allow devices to talk to each other in ways that are really exciting. And that breath has been really great thing to be part of >> right. It's really funny. We went to the Samsung Developer conference a couple of years ago. It was funny to see the the living room guys fighting with the kitchen guys, you know, What was >> the centers that the TV or is it >> the fridge aerator? Or is it the washing machine for that bit? And Samsung's got really got a foot in all those places? >> Absolutely. This is one of the things that the smart thing platform is really enabled Samsung to transition across is then it's no longer a conversation with the washing machine person or the dryer. All the devices are part of the smart things. Cloud. Martin Claude is a one way that you could talk to Samsung Devices, and it's an open ecosystem. So it's not just Samsung. Devices were equally comfortable with manufacturers. Any manufacturer bringing those devices because home is a multi vendor environment you are not. We're gonna have all of your home from anyone, vendor, right? And that's been one of the exciting parts of visions that's been part The open ecosystem is something that's been part of smart things. Story forever to really immortalize that in a platform for Samsung has been great transit, >> right? So we're here. It's Uma Logic, eliminate and preparing for this. I saw an interview with you. You made a really interesting comment. >> You said that we are a pervasive >> user of suma logic, and he said 90% of the team are using similar logic. It's fascinating to me because I think a lot of companies air chasing innovation. I think one of the ways to get innovation is you enable more people to have more access to more data and the tools to actually operate that data so that they can do their jobs and find cool ways to make improvements that aren't necessarily coming from the top down. It sounds like you guys have addressed that philosophy wholeheartedly, >> so we absolutely have addressed it wholeheartedly. I think there's a lot of luck involved, and I want to sort of describe it Is that one of the things that worked well for us is people were excited to use sumo more and more. They're more excited to see what they could do with the tool, what insights they could get. And so you see your neighbor looking at it and they look a dashboard and they say, Can I do a little bit of that? And so much So you know, in the last year we've seen ah lot of unplanned value come out. So 1/3 of the value we gotta assume of, um, um in the past year was unplanned. These things people didn't process, they didn't know they would improve. That really just came from this groundswell from what I would call the community. And I think that's where you get that. That unlocks a lot of the potential because you really can't do things from sort of the planned high level. You really need. People actively engaged right and doing stuff you wouldn't expect. >> That's great. So I >> want to talk about >> a little bit about security. Security is a big topic here. It's topic everywhere we go on and now, with connected devices and connected keys and connect doorbells, it seems like, Oh, here we go again And there's this constant talk that security's got to be baked in throughout the entire process. How are you guys dealing with security? Obviously got to be right at the top of mind in terms of priorities. While you're still connecting the sprinklers in the thermostat and everything else. Security >> and privacy are both critical link in privacy, even though you didn't ask about it. Because as you think about devices like cameras and things like this, privacy is top of mind. Also, in terms of regulation like GDP, are so because of that, we're really looking at both cases that the challenge for both security and privacy is it really cuts through your whole organization and every process, and by the way, every process that every partner, if the organization has because we can have something that could be exploited from sort of a an attack through a customer service representative. That could be a person in the customer service organization. It could be how some of social engineered that. And so what we've really needed is this kind of continuous intelligence that can span all of these processes because in something I security, you're as good as your weakest process. And that doesn't mean that we don't focus on all things that you talked about. Were industry leading from device perspective tohave hardware baked in keys and, you know, do things the manufacturing process that lead to something that could be as secure as anything. But that's really that the secret of using a lot of the continuous intelligence tools like sumo is that all of these could bees aren't enough. You have to bring it together by having the intelligence that spans those processes to make sure that all of them are elevated. Because at the end of the day, a security attack is gonna attack your weakest thing, not your strongest right. >> So one of the other >> topics here that talked about is this exponential growth of data, and you guys were part of the problem because now we got sensors and light switches and all these other things that are kicking off data that before we weren't monitoring. And so from from an execution point of view at the company, when you've got so much data that you need to turn into information and then actionable insight, you said Sumo's got some unique characteristics that allow you guys to get more leverage of that platform. I wonder if you could dig into that little bit more >> and I'd like to reframe the data discussion a little bit. A lot of people look at it. It's a problem. I want to really talk about the opportunity side. So part of that goes to our story where we started off at KICKSTARTER with a few 1000 users, we have over 50 million active users now. >> 50 million >> 50 million. Our Android application, the Google Play store, had been downloaded around 200 million times, so it gives you some idea of that size and scope. So the data is an opportunity. There's an opportunity to build a customer base, too, excite people and to manage the processes that do that. And you know what's great now is that the availability of this data means that you can do it in more ways than you ever could before. The problem is, you need a tool that brings us together. To be able to do that in doing that well is difficult, difficult both on the teams and difficult because the size, scope and complexity of the systems because of the data that you mentioned. But the >> reason you want to >> do it is so that you can cross the chasm in terms of this opportunity, and more and more companies are enough. You have this opportunity on the front of them. One of the things that's been really exciting, but the cloud is a sort of democratized the entry point. But that wasn't good enough just because you could get in the game with three people. It's like making a you can make us application in Mobile Applications store, either on Google's on Apple's really easily that gets you in there. What you really need to do is manage the intelligence that goes from that, and for us, it's been really exciting to be able to take our decisions and make them data driven, and we can do that by this explosion of data because it is their >> right in the date is good. And I think we see, you know, kind of date of it as an asset. It hasn't really hit balance sheets officially yet, but I think you see it in the valuations of of companies like Google and Facebook and Amazon, right, who obviously have these crazy giant multiples of the revenue one because they're growing but too because they have so much data. So the markets kind of valuing that data without explicitly calling it out as a line on the balance sheet. That said, not all data has the same value, not all day. Not all data needs to be treated the same and so really opens up an opportunity. How do you tear it so you don't want to get? You know, it's been a ton of money on a piece of data and a big fat stream that somebody leaves open and accidentally suddenly have a big building that maybe wasn't the most valuable. So >> it actually double down on what you said because for a typical company, one of things has also been true. Of the mega scale companies that you pointed out with is there's a lot of uniformity in their data coming the cost of the Amazon. They have customer orders, and they've got orders at this massive scale. A typical company doesn't look like that. They have their data spread is more fragmented, smaller scale on so >> because they want to make different decisions. And this is the >> same thing that has already happened in the storage area. People are really comfortable with storage that they're gonna have in either just disaster recovery or long term storage. And they want a very low cost footprint around that they've got their hot data and they're much more willing, tohave that data managed differently and at a higher cost rate because it's it's much more valuable. We're looking for tools that span that not just in storage, but in the ingestion in the management in the querying of that data. Because, like you said for most businesses, a lot of data's infrequently looked at or looked at in response to a situation, so I'll never know which 10% of the data will be looked at. It will be based on Oh, I got audited or, you know, some other business event that happened on, so this is one of the key things that business is struggling with. One of them is that they they want to adopt these practices to become modern or boring, modernized. But the 2nd 1 is to really be able to tear the data because they couldn't treat all the data's if it's hot data, just like they already figured that out for storage, >> right? It's pretty interesting. It's been going on for storage forever. We really saw it, I think, with the rise of Flash, which was super high quality but super expensive in the early days that's coming down and then at the other. And we have the end of the glacier storage in the cold, cold, cold store. Just put it away by what your last thought's that last. Answer, Robert. As you look forward, I can't believe you're already in middle of September of 2019. It's fascinating to me that time flies so fast. But as >> you look >> forward, what are some of your priorities over the next year or so? How are you guys kind of moving the ball down the field? >> So we're one of the things that we're looking at? Was the data problem that you were talking about, if really looking at are infrequent data and be able to manage that effectively both from the types of insights that we can get from that. So a lot of this starts to be better usage of machine learning pattern recognition a eye on so that we can, you know, the ideal situation for us and not type of data is it got touched once it got looked at once, and then we could understand how to action it later that deferred action. And then how do you know trigger that deferred action as well as the tearing that we sort of talked about that all day? It is not created, equal, created equally, and so both those things are happening just to put some numbers on this. And why is that? We have 150 terabytes or so of data that is somewhat interesting to our business generated on a daily basis. 150. Terrible, terrible. That's interesting. And then on that's out of that, I'd say 10 terabytes is kind of really actionable. It's that gives you an idea. The other part is how that's growing. Where a year ago, we would have been at maybe 60 terabytes of what I would have called this interesting data and maybe five terabytes of, of of, you know, immediately actionable. And And so that's where you know this is following that where that's exponentially growing and it's a big number. So that's what we really think about. >> So you scared those curves. Curves get state, we look. It >> is a huge opportunity. What will happen is either people will create value out of that for customers, in which case, actually the opportunity, because is that such a scale? It will be great for everyone or number two, you know, it just becomes noise, right? And so it isn't really something that scared of, because worst case is it became noise to you. We really want to be one of those people were getting value out of it and see sort of the business growth and the consumer value growth. Out of that, I I'm pretty optimistic that we'll be able to do it because we really if I look back 34 years, we've just been able to figure out a way, and I think it will continue to do that >> All right. Well, Robert, thanks for taking a few minutes of your time and ensuring the story. It's a great story. Thank you. Appreciate being here. All right. >> He's Robert. I'm Jeff. You're watching the Q word. Suma logic illuminate 2019. >> Thanks for watching. We'll see you next time.

>> Narrator: Live from Las Vegas. It's The Cube, covering AWS re:Invent 2017, presented by AWS, Intel, and our ecosystem of partners. >> Hey, welcome back to The Cube, our continuous coverage of AWS 2017. AWS re:Invent, I should say. 42,000 people, a lot of them here in the room here. I'm Lisa Martin with my co-host Keith Townsend. We're excited to be joined by a Cube alumni extraordinaire, Ramin Sayar, CEO and president of Sumo Logic. Welcome back to The Cube. >> Great. Thanks for having me. It's good to be back. >> You guys have had a big announcement today with AWS. What does that mean? What's in there for your customers? >> Sure. Well, it's good to know that for over seven and a half years we've been close partners with AWS. So we've designed and co-designed over 100 services together with AWS. And today's announcements around GuardDuty in particular is taking all the basic compute, network, storage, persistent type of stuff and toolkits and paths to the next level because, as you've seen, security has always been an afterthought when it comes to workloads and data in the cloud. So we've been pushing Amazon in particular to really up their game on security and so we designed the GuardDuty service to really start to provide a lens into threat intelligence with respect to cloud data. >> Why do you think security still continues to be not as big of a focus? We hear different things, it's not as big of a concern for customers anymore, but that's not actually true. Why do you think that trend is out there? >> Well, I don't think it's about focus, it's about uncertainty, and I say that because a lot of the CISOs that we engage with consistently, who use our platform to get not only visibility to user behavior, or infrastructure, or the workloads, when they move from the traditional world to this new world of cloud, there's uncertainty about what to do. There's uncertainty about what services to use because a lot of the cloud providers until recently haven't had a lot of these capabilities provided. So, in our case, as an example, seven and a half years ago when we started, born and bred in the cloud, we built our whole PKI infrastructure. We built encryption in transit and at rest. So we had to build all that stuff ahead of what the platform like Amazon had provided. So we've been able to leverage all those experiences and extend the platform for not only cloud data, but on-prem data to provide that unified view. So the vantage point we have as a result is really be that trusted advisor for CISOs and to guide them toward things like CloudTrail, that's part of their announcement. Things like VPC flow logs, and what they should and should not do there. And so the announcement today is really more of a guidance for CISOs as well as developers and operations folks, to better understand what they need to do differently in the cloud, not just from the technology point of view, but also from a threat intelligence point of view. >> So let's talk a little bit about education, because this is I think an opportunity to educate a lot of the market. Amazon has always preached share responsibility. They take care of the locks, the guards, the physical data center, all the way up to the hypervisor. And the hypervisor is ironically becoming less important with today's announcements, however there seems to be some uncertainty still with clients as to where their responsibility starts. How do you guys help with that conversation of shared responsibility? >> Well it actually starts back to the point I just made. In a lot of cases, we've become the trusted advisor because we've had such a long history of building a mission-critical platform that's analyzing 100 plus petabytes of data every single day. And so we know what the struggles are to understand new services as they come out, whether it's Amazon or another cloud provider, and what the implications of those services are. So now back to the root of the question here, what we really try to do is assess the maturity of a lot of our customers. So we really understand, well what are you using today with respect to SaaS applications? How much of your data is inside your data centers versus potentially in a cloud platform like AWS? What types of cloud services are you using? That allows to kind of categorize the maturity, but also start to lay out prescriptive roadmap as to what new application data, new infrastructure data, as well as the potential vulnerabilities and risks associated with users or infrastructure that they need to be concerned with when they make that transition to the cloud, or migration, or build natively in the cloud. >> So how much concern is it out there over these new services like Lambda that are no longer associated with, we can't just put an IP address or a firewall and say okay, this host can't talk to this host. It's service and data-based. Services like AWS that we really can't control from an OS-perspective, how's that impacting the conversation? >> So that's actually an interesting aspect of what the ecosystem provides, right. We analyze a lot of those connectivity and transport aspects because we look at the pattern of those datas. And it's not just about what's running in AWS, what's important here is you have your CDN providers, you have your on-premise data centers, you have your Kolos, and from a security posture perspective, you need a holistic view. More and more customers are moving away from packaged, on-prem apps to SaaS, and so understanding what the implications are from a 360-degree view is what Sumo helps provide them to do. And more specifically, back to the announcement here, the role that we play is not only to be that advocate, but also the champion to AWS because we're bringing a lot of these customers through in this migration. So a good example, they mentioned a customer called Samsung and SmartThings. They're one of our large customers of an IoT use case. And they're pushing the boundaries on understanding how to start to compress and encrypt this data, but start to analyze it real-time across millions and millions of devices that need to come in to look at the fingerprints and patterns. Those are services not yet available in Amazon or GCP or at Azure yet. So we're helping with SmartThings for example go to these platform providers and start to design new services or design new capabilities of existing services. >> One of the things I wanted to ask is a lot of companies talk about CICD. Sumo Logic is talking about continuous intelligence and you said the world holistic a minute ago, what is continuous intelligence? What does it mean? How does it differentiate Sumo Logic? >> Yeah so our view of this is that unfortunately in the fragmented world we live in, and the complexity of all these point tools that address small aspects of different parts of your stack, your application stack, as well as the lifecycle, to your point around CICD. There's never been a comprehensive platform like Sumo that not only addresses the lifecycle, everything from your source code control system, to your continuous release and deployment, to your downstream monitoring, let alone everything from bare metal, on-prem, to containerized, to logic. So Sumo actually created this strategy about seven and a half years ago when we founded the company that we wanna be the full-stack vendor, we wanna be the full-stack data analytics for structured data as well as unstructured data. And so the relevance of continuous intelligence in that notion is we're not only providing full-stack or 360, but we're also providing mechanisms to look at fingerprints and patterns in that data to take a lot of the guesswork out that typically a CISO's team or developer needs to do during the deployment of an application, during the release of infrastructure, or God forbid, in the case that there's been a breach. So we help proactively address these issues because we use a lot of machine learning algorithms, we use a lot of pattern recognition to understand what's normal and abnormal and we surface that up into a very salient view in terms of dashboards and alerts. >> So what does this solution look and feel like? I think on the SaaS part of it, that's pretty straightforward, but in the hybrid cloud environment in which I have on-premises information data that I'm trying to protect, that's talking to these SaaS cloud components, whether it's Amazon services or anyone else, what does the on-prem part of that look like? >> So interesting enough, it doesn't look like anything different than what the off-prem would look like, or in the cloud, because for us it's just where the data resides that we're collecting from. So whether it's top-of-rack switch, to discreet hardware, to converged hardware, to your CDNs, to your SaaS apps, to your cloud infrastructure services, we collect, ingest, analyze all that data and start to separate the signal-to-noise and provide meaningful, digestible insights, and that's what we refer to as continuous intelligence. >> What are your thoughts about security being an enabler of digital transformation? >> What's interesting is we predicted this probably about almost two years ago now, where we said it's no longer about this DevOps, it's about the DevSecOps model, right. And it's not about the security team being in the back room, but in the front room, meaning that the security operations, the CISO, the security analysts needs to have a role in how these new architectures, new infrastructures are built and managed. And so what we see in a lot of organizations is whether those teams are merged or whether they're starting to work together, they need one single platform and that's why they choose Sumo. So you're seeing the formation informally of DevSecOps as well as formally of DevSecOps. And that's really providing the agility to be able to release applications faster, while also providing the security and credibility for making sure there's not a breach, a data breach or a user issue. >> So from a regulatory perspective, GDPR coming up quick, 2018 in May. A lot of customers are looking towards their security partners to help understand the data that they have on-premises, the data they have in the cloud, and get controls around that so they can avoid massive, 4% of their revenue fines, how does Sumo help with those accounts? >> Well back to your question just from right now, I think what's happening there is whether they're regulatory or industry-related standards, or security teams wanting to be more proactive, they're actually starting to be enablers for the business, surprisingly. And so what we're seeing in the case of GDPR is that's an accelerant to adopt cloud, because we actually isolate the data down into regions, and the way we've architected our platform from day one has always been a true, multi-tenant SaaS technology platform. And so there's not that worry about data resiliency and where it resides and how you get access to it because we've built all that out. And so when we go through all of our own attestations, whether it's SOC Type 1, Type 2, GDPR as an initiative, what we're doing for HIPAA, what we're doing for a plethora of other things, usually the CISO says "Ah, I get it, you're way more secure, now help me." "Because I don't want the folks in development or operations "to go amok, so to speak, I wanna be an enabler, "not Doctor No." >> So that relationship with the developer, how seamless is that? Are they changing their workflows from a development process? >> Absolutely, I think what's happening now is not only the formation of this DevSecOps model, you're starting to see the rationalization of tools to be able to support that. And so in a lot of cases, the CISOs are being pulled in because the business made the decision to move to the cloud. Now the CISO needs a new posture because of data access, data privacy, things like we just talked about, GDPR, and once they realize that Sumo can provide that lens and provide the analytics, but enable the developers to have the agility, they become our biggest advocate in a lot of these accounts. So they're the ones often times with initial budget, because there's a lot more budget typically for security, they'll bring Sumo Logic in, they deploy it, and then they extend it to other groups. I'll give you an example, we started with Pinterest. Pinterest had a PCI audit issue. They had a short window where they had to pass their auditor's requirements. They brought us in and in a span of a few weeks, we helped them get through that audit. They had the Sumo console and all the alerts, notifications up on the dashboard. The DevOps team got wind of it, six weeks later we did a multimillion-dollar, multi-year deal with them for their entire elastic displacement and their monitoring stack. That's all about the land and expand model that Sumo's been doing now for seven and a half years. And it's predicated on security being the champion, not always DevOps being the champion. >> Fantastic, so you guys have a booth here, we can see it right this direction. What are some of the cool things, last question, that people can see and learn coming to the Sumo booth here at AWS? >> So I think it's probably a bigger point that we're trying to illustrate here at the conference and just our point of view in general, I think the announcements that we all saw today with respect to what Jassy talked about, the ML toolkits, the things around Kubernetes, it's really about flexibility around choice. So what we're actually demoing here is our support for Kubernetes, and Docker containers, but it's all wrapped up into something even more intriguing here, and it's something that we look at as, something we refer to as, the analytics economy. All this technology, all this power that's being delivered and announced today, is empowering a slew of new use cases that have not been yet addressed. And so we feel like we're the forerunner in that in helping design things with GuardDuty for example, but it's not just about things that are running in AWS. I know we're at this event, but customers want choice. That's why Docker, that's why Kubernetes, that's why multi-cloud is important. So what they'll find in our booth is not only the best platform for building, running, and securing modern apps on AWS, but also the ability to have that portability and flexibility to pulling in GCP, to Azure, to their own data centers, because that's the world we live in, the complex world. >> Wow, exciting, your passion and excitement for what you guys do and how you're really have successfully become a trusted advisor is very palpable. So we'll have to have you back on the show, 'cause there's clearly a lot more to talk about. Unfortunately we're out of time. I'm Lisa Martin, for Keith Townsend and Ramin Sayar, thank you so much for watching The Cube. Stick around, we're live on day two of AWS re:Invent 2017. We'll be right back. (electronic music)

>> Announcer: Live from San Francisco it's TheCUBE covering Samsung Developer Conference 2017. Brought to you by Samsung. (digital music) >> Hey welcome back and we're live here in San Francisco this is TheCUBE's exclusive coverage Samsung Developer Conference #SDC2017, I'm John Furrier co-founder of SiliconANGLE Media Coast My next guest is Ken Yeoung tech reporter here inside TheCUBE. I've known Ken for almost 10 years now plus been in the Silicon Valley beat scene covering technology, communities, and all the cutting edge tech but also some of the old established companies. Great to see you. >> Likewise, thanks for having me. >> So tech reporter, let's have a little reporter session here because reporting here at Samsung, to me, is my first developer conference with Samsung. I stopped going to the Apple World Developer Conference when it became too much of a circus around, you know, close to a couple of years before Steve Jobs died. >> Right. >> Now this whole scene well we will have to talk to Steve Gall when we get down there but here, my first one, my reports an awakening I get the TV thing but I'm like IoT that's my world. >> Ken: Oh really? >> I want to see more IoT >> Ken: Yeah. >> So it's good to see Samsung coming into the cloud and owning that. So, that's exciting for me. What do you see as a report that you could file? >> You know, so it's funny because I actually did write a post this morning after watching the keynote yesterday. While I was at VentureBeat a few months ago I reported on Bixby's launch when it came out with the Galaxy S8 and when I heard about what that was it was kind of interesting. That was one of the biggest selling points for me to switch over from my iPhone. And when I tried it out it was interesting. I was kind of wondering how it would stand up against Google Assistant because both of them are installed on the same device. But now as you see with Bixby 2.0 and now with the SmartThings you start to see Samsung's vision. Right now it's on a mobile, it's just very piecemeal. But now when you tackle it on with the TVs, with the fridges, monitors, ovens and everything like that it becomes your entire home. It becomes your Jarvis. You don't actually have to spend 150 bucks or 200 bucks on an Alexa-enabled device or Google Home that most people may not be totally familiar with. But if you have a TV you're familiar with it. >> Obviously you mentioned Jarvis. That's reference to the old sitcom and when Mark Zuckerberg tried his Jarvis project which was, you know, wire his home from scratch. Although a science project, you talk about real utility. I mean so we're getting down to the consumerization so let's take that to the next level. >> Ken: Right. >> If you look at the trends in Silicon Valley it's certainly in the tech industry block, chain and ICOs are really hot. Mission point offerings. That's based on utility right? So, utility-based ICOs, so communities using gamification. Game apps, utility. Samsung, SmartThings. Using their intelligence to not just be the next Amazon. >> Right >> The commerce cloud company, they're just trying to be a better Samsung. >> Ken: Exactly. >> Which they've had some problems in the past and we've heard from analysts here Patrick Morgan was on, pointed out... Illustrated the point. They're a stovepipe company. And with Bixby 2.0 they're like breaking down the silos. We had the execs on here saying that's their goal. >> Ken: Exactly. Yeah if you look on here everything has been siloed. You look at a lot of tech companies now and you don't get to see their grand vision. Everyone has this proto-program when they start these companies and when they expand then you start to see everything come together. Like for example, whether it's Square, whether it's Apple, whether it's Google or Facebook, right? And Samsung, a storied history, right, they've been around for ages with a lot of great technology and they've got their hands in different parts. But from a consumer standpoint you're like likelihood of you having a Samsung device in your home is probably pretty good and so why not just expand that leverage that technology. Right now tech is all about AI. You start to see a lot of the AI stars get acquired or heavily funded and heavily invested. >> Really The Cube is AI, we're AI machine right here. Right here is the bot, analyst report. People are AI watching. But I mean what the hell is AI? AI is machine learning, using software, >> Data collection. >> Nailed it. >> And personalization. And you look at I interviewed a Samsung executive at CAS last year this January, and he was telling me about the three parts. It has to be personal, it has to be contextual and it has to be conversational in terms of AI. What you saw yesterday during the keynote and what executives and the companies have been repeatedly saying is that's what Bixby is. And you could kind of say that's similar to what Google has with Google Assistant you can see that with Alexa but it's still very... Those technologies are very silent. >> What were those three things again? Personal, >> Personable, contextual, and conversational. >> That is awesome, in fact, that connects with what Amy Joe Kim, CEO of ShuffleBrain. She took it from a different angle; she's building these game apps but she's becoming more of a product development. Because it's not just build a game like a Zynga game or you know, something on a mobile phone. She's bringing gaming systems. Her thesis was people are now part of the game. Now those are my words but, she's essentially saying the game system includes data from your friends. >> Right. >> The game might suck but my friends are still there. So there's still some social equity in there. You're bringing it over to the contextual personal, this is the new magic for app developers. Is this leading to AR? >> Oh absolutely. >> I mean we're talking about ... This is the convergence of the new formulas for successful app development. >> Right, I mean we were talking about earlier what is AI and I mentioned all about data and it's absolutely true. Your home is collecting so much data about you that it's going to offer that personal response. So you're talking about is this going to lead to AR? Absolutely, so whatever data it has about your home you might bring your phone out as you go shopping or whatnot. You might be out sight-seeing and have your camera out. And it might bring back some memories, right or might display a photo from your photo album or something. So there's a lot of interesting ties that could come into it and obviously Samsung's camera on their phones are one of the top ones on the market. So there's potential for it, yeah. >> Sorry Ken, I've got to ask you. So looking at the bigger picture now let's look outside of Samsung. We can look at some tell signs here Google on stage clearly not grand-standing but doing their thing. Android, you know, AR core, starting to see that Google DNA. Now they've got tensor flow and a lot of goodness happening in the cloud with Sam Ramji over there kicking ass at Google doing a great job. Okay, they're the big three, some people call it the big seven I call it the big three. It's Amazon, Microsoft, Google. Everyone else is fighting for four, five, six. Depending on who you want to talk to. But those are the three, what I call, native clouds. Ones that are going to be whole-saleing resource. Amazon is not Google, Amazon has no Android. They dropped their phones. Microsoft, Joe Belfiore said hey I'm done with phones they tapped out. So essentially Microsoft taps out of device. They've still got the Xbox. Amazon tapping out of phones. They've got commerce. They've got web service. They've got entertainment. This is going to be interesting. What's your take? >> Well interesting is an under-statement there. I mean, you look at what the ... Amazon, right now, is basically running the show when it comes to virtual assistant or voice-powered assistance. Alexa, Amazon launched a bunch of Alexa products recently and then soon after, I believe it was the last month, Google launches a whole bunch of Google home devices as well. But what's interesting is that both of those companies are targeting... Have a different approach to what Samsung is, right? Remember Samsung's with Bixby 2.0 is all about consolidating the home, right? In my post I coined that it was basically their fight to unite the internet of things kind of thing. But, you know, when it comes to Alexa with Amazon and Google they're targeting not only the smaller integrations with maybe like August or SmartLocks or thermostats and whatnot but they're also going after retailers and businesses. So how many skills can you have on Alexa? How many, what are they called, actions can you have on Google Home? They're going after businesses. >> Well this is the edge of the network so the reason why, again coming back full-circle, I was very critical on day one yesterday. I was kind of like, data IoT that's our wheelhouse in TheCUBE. Not a lot of messaging around that because I don't think Samsung is ready yet and nor should they be given their evolution. But in Amazon's world >> I think they're ... The way they played it yesterday was pretty good a little humble, like they didn't set that expectation like oh my god this is going to >> They didn't dismiss it but they were basically not highlighting it right. >> Well they did enough. They did enough to entice you to tease it but like, look, they have a long way to go to kind of unite it. SmartThings has been around for a while so they've been kind of building it behind the scenes. Now this is like hey now we're going to slap on AI. It's similar to ... >> What do you hear from developers? I've been hearing some chirping here about AI it's got to be standardized and not sure. >> Oh, absolutely. I think a lot of developers will probably want to see hey if I'm going to build... If I want to leverage AI and kind of consolidate I want to be able to have it to maximize my input maximize my reach. Like I don't want to have to build one action here one service skill here. Whatever Samsung's going to call for Bixby. You know I want to make it that one thing. But Samsung's whole modernization that's going to be interesting in terms of your marketplace. How does that play out? You know, Amazon has recently started to monetize or start to incentivize, as it were, developers. And Google if they're not already doing that will probably has plenty of experience in doing that. With Android and now they can do that with Google. >> So I've got to ask you about Facebook. Facebook has been rumored to have a phone coming but I mean Facebook's >> Ken: They tried that once. >> They're Licking their wounds right now. I mean the love on Facebook is not high. Fake news, platform inconsistencies. >> Ken: Ad issues. >> Moves fast, breaks stuff. Zuck is hurting. It's hurting Zuck. Certainly the Russian stuff. I think, first of all, it's really not Facebook's fault. They never claimed to be some original content machine. They just got taken advantage of through bad arbitrage. >> It's gets it to some scale. >> People are not happy with Facebook right now so it's hard for them to choose a phone. >> Well, you're right. There are rumors that they were going to introduce the phone again after... We all remember Facebook Home which was, you know, we won't talk about that anymore. But I think there was talk about them doing a speaker some sort of video thing. I think they were calling it... I believe it's called Project Aloha. I believe Business ETC. and TechCrunch have reported on that extensively. That is going to compete with what Amazon's going. So everyone is going after Amazon, right. So I think don't discount Samsung on this part I think they are going to be I don't want to call them the dark horse but you know, people are kind of ignoring them right now. >> Well if Samsung actually aligned with Amazon that would be very because they'd have their foot in both camps. Google and Amazon. Just play Switzerland and win on both sides. >> Samsung, I think Samsung >> That might be a vital strategy. Kinesis if the customers wanted to do that. Google can provide some cloud for them, don't know how they feel about that. >> Yeah I mean Samsung will definitely be... I think has the appeal with their history they can go after the bigger retailers. The bigger manufacturers to leverage them because there's some stability as opposed to well I'm not going to give access to my data to Amazon you look at Amazon now as Amazon's one of the probably the de facto leader in that space. You see people teaming up with Google to compete against them. You know, there's a anti-Amazony type of alliance out there. >> Well I would say there's a jealousy factor. >> Ken: True, true. >> But a lot of the fud going out there... I saw Matt Asay's article in InfoWorld... And it was over the top basically saying that Amazon's not giving back an open source. I challenged Andy Jesse two years ago on that and Matt's behind the times. Matt you've got to get with the program you're a little bit hardcore pushed there. But I think he's echoing the fear of the community. Amazon's definitely doing open source first of all but the same thing goes for Ali Baba. I asked the founder of Ali Baba cloud last week when I was in China. You guys are taking open source what are you giving back and it was off the record comment and he was like, you know, they want to give back. So, just all kinds of political and or incumbent positions on open source, that to me is going to be the game-changer. Linux foundation, Hipatchi is growing, exponential growth in open source over the next five to ten years. Just in terms of lines of code shipped. >> Right. >> Linux foundation's shown those numbers and 10% of that code is going to be new. 90% of the code's going to be re-used and so forth. >> Ken: Oh absolutely. I mean you're going to need to have a lot of open source in order for this eco-system to really flourish. To build it on your own and build it proprietary it basically locks it down. Didn't Sony deal with that when they were doing, like, they're own memory cards for cameras and stuff and now their cameras are using SD cards now. So you're starting to see, I think, a lot of companies will need to be supportive of open source. In tech you start to see people boasting that, you know, we are doing this in open source. Or you know, Facebook constantly announces hey we are releasing this into open source. LinkedIn will do that. Any company that you talk to will... >> Except Apple. Apple does some open source. >> Apple does some open source, yeah. >> But they're a closed system and they are cool about it. They're up front it. Okay final question, bottom line, Samsung Developer Conference 2017 what should people know that didn't make it or are watching this, what should they know about what they missed and what Samsung's doing, what they need to do better. >> You know I think what really took the two-day conference is basically Bixby. You look at all the sessions; all about Bixby. SmartThings, sure they consolidated everything into the SmartThings cloud, great. But you know SmartThings has been around for a while and I'm interested to see how well they've been doing. I wish they released a little bit more numbers on those. But Bixby it was kind of an interesting 10 million users on them after three months launching in the US which is very is a pretty good number but they still have a bit of a ways to go and they're constantly making improvements which is a very good, good, good thing as well. >> Ken Yeoung, a friend of TheCUBE, tech reporter formerly with VentureBeat now onto his next thing what are you going to do? Take some time off? >> Take some time off, continue writing about what I see and who knows where that takes me. >> Yeah and it's good to get decompressed, you know, log off for a week or so. I went to China I was kind of off Facebook for a week. It felt great. >> Yeah. (laughs) >> No more political posts. One more Colin Kaepernick kneeling down during the national anthem or one more anti-Trump post I'm going to... It was just disaster and then the whole #MeToo thing hit and oh my god it was just so much hate. A lot of good things happening though in the world and it's good to see you writing out there. It's TheCUBE, I'm John Furrier, live in San Francisco, Samsung Developer Conference exclusive Cube coverage live here we'll be right back with more day two coverage of two days. We'll be right back.

From San Francisco, it's the CUBE covering Samsung Developer Conference 2017 brought to you by Samsung. Okay welcome back everyone. Live here in San Francisco at Moscone West is the CUBE's exclusive coverage of Samsung Developer Conference. I'm John Furrier, the co-founder of Silicon Angle as well as the co-host of the CUBE. Our next guest is from PostMates, Prerak Trivedi, who is the senior Android developer at PostMates. So, mobile apps, got to have the food, you guys do the food delivery in any city; you're all over the place. How many cities are you guys in? >> I think it's more than 50 markets now. >> Really big time. Welcome to the CUBE. >> Thank you. >> So Android obviously, IOS versus Android, it's been the was since day one, I remember when Google had the first phone, had the first prototype. I saw this coming, and everyone saw it. Apple was owning it, Android has moved so fast. >> Prerak: Oh, definitely. >> What are the hot, cool things about Android right now that you're excited about, and that people should know about? >> Prerak: Oh yeah, sure. So Android, with the recent release, I think the all-year release, they have a lot of good technologies built in, especially if you see three years back, when the KitKat rolled out, it completely transformed Android, right? So today, if you'll see like ... In my opinion, it's surpassed Apple's IOS platform-- >> John: Why's that? What does it have? >> So, it has a lot of cool innovations, especially as an advanced phone user, if you want to multitask on your phone, right? So the split screen tabs, basically, so you can split your apps. So while writing an email, you want to reference the original content, something like that, or you want to listen to YouTube while navigating, right? So I don't know if you guys know, YouTube goes off if you put it in the background. With this new functionality, you can do both things at the same time, so that's why-- >> Yeah, well YouTube's got a lot of problems, certainly on Safari as well, I mean we've had big problems with that, so this is an interesting point. So how about multi-threading apps, I mean, what's some of the innovations, what is Android doing that you like, and what are the things that they need to do differently? 'Cause Samsung's going to give me more goodness with the bigger phone. So-- >> I mean, you have all the real estate in the bigger phones, and as you see, like earlier, three years back, it was like a 5 inch phone, now you have 6 to 6.5 inch phones, and then you have so much real estate, you can do so many things that are on it, like you have a good in-app gaming experience, like you know-- >> So what do you do on the app for PostMates? What are you responsible for? >> I work on the merchant facing Android applications. We provide them tablets, and they give them a platform for other management. >> They're the merchants. Those are the people who make the food. >> Exactly, the restaurants, basically. We partner with them, and we give them a platform to do order management. >> What do they care about that that might be different from the consumer, they care more about who the driver is, do they care about work flow? Is there any design considerations, you think, differently about the merchant versus, say, the end user, or is it the same? >> Oh, yeah, sure. So, when it goes to a merchant, we have to focus on their part, right, like, they don't care about the buyer, or the-- >> John: Or other restaurants. (laughs) >> I mean, basically, when they're preparing food, so we have to focus, and make them focus on the order, right, so we give them the tablet as a kiosk application, where they are focused on only one thing, doing the order management. Then once they are market ready to get it out of there too. >> And they want to make sure their menu >> Exactly. >> is in the right place, >> so there's not a lot of bad orders. 'Cause the worst thing that could happen is, I didn't order that. >> Exactly, yeah. We give them the platform for that as well, everything in one tablet, so yeah. >> Alright, so what's the coolest thing you're working on right now? >> Right now, the coolest thing I would say is providing ... Actually, I can't say much about that-- >> John: Come on, say it! >> (laughs) Yeah, nah. I mean, yeah, so one of the cool-- >> What's the coolest code you pushed? >> So, yeah...actually it's coming out... >> Notifications? >> Okay, so you... >> Notifications is all like... >> Come on! Share something! >> Maybe I can share at the end... >> Okay, share a best practice. >> A best practice? >> Yeah, best practice in the Android, for the Android developers watching. >> Android developers, yeah. If you want to build a scalable Android application, I would say, architecture is very important. Just follow Google IO's architecture components. Getting architecture, is very important because if you want to reuse your UI or if you want to build on top of your existing code it would be very helpful to give a good platform, build on a good platform. Then adding features to it would be extremely... >> John: Alright, so what's your take of this conference here? I mean this is kind of like an awesome conference. They're bringing that Apple Worldwide Developer conference to Samsung. It's their 4th year. It'd kind of clean. I like the messaging, clean in a way, not like being cleaned, like spotless clean, but clean messaging. I love the big screens. They're tying the smart TV. They've given developers what looks like a seamless fabric into the world. Now if I'm a developer, I'm going to raise my hand and say "Okay. I want real APIs that are documented. I don't want to have to go dig around in all the APIs." >> Prerak: Right, right, right. >> I mean, what's your take on Samsung? What are they doing good? What are they doing bad? >> I think I was really blown away with the whole connected SmartThings platform. They focused a lot on the connecting of people and I think feel like in the coming years, connected home, like home automation would be one very important aspect of everyone's life. Let's say if I'm traveling, I want to control my home from somewhere. I was excited about the whole connected home, the SmartThings platform. And with Bixby coming in as well, you know you can control home with your voice. Which excites me the most. >> It would be interesting too, I can see, almost putting my developer hat on... your business would be amazing if >> Prerak: Well yeah! >> the restaurants could learn about my orders. He's a repeat customer, that they send orders back, I'm gluten free, or whatever I do... >> Exactly. >> And that's kind of the AI you want. >> Yeah! >> You want Bixy to learn. >> Yep. >> Bixby to learn. >> Exactly. Learn from the past orders and... >> You guys working on that? >> Somewhat. Something like that. >> (laughs) Cagey! He won't give me any secrets. Okay! Bottom line: Android looking good right now? >> Very good right now, yeah. Android and Samsung doing good things. >> Alright, so what do you say to your IOS Apple friends? When you're arm wrestling over IOS and Android? >> I think IOS is also in very good shape. I mean, IOS gives a very good platform for everyone as well. Like basically it goes hand in hand. The competition is always... >> John: Global is key, right? Global has a big reach. >> Exactly. Global is key. Competition is good in terms of healthy innovation. So I feel like IOS does some innovation, Android does something else. >> Do you guys sit in the same lunch room, or different parts of the building than your IOS team? Do you guys co-mingle? >> We sit next to each other. >> You do? Do you throw stuff at each other? Is there peace? >> We always have healthy competition. Healthy jokes. >> That's always good. It's always fun. It's a religion. Apple versus Android. It's interesting. We look at all of our analytics and our web properties and it's source information. You can almost see the interests. More open source folks love Android. More global, more API-centric thinking, web services, micro services, docker containers, people who are thinking about kubernetes and cloud native. They love Android! Do you agree? >> Prerak: I agree, yeah. >> I won't say the lazy guys do IOS, but there's big money in Apple, too. Some nuances are there. >> Yep. Which one do you think is having better market share for you guys? >> I think IOS is better than Android, personally. In terms of I use both. But I think there is a lot more work Android has got to do. But what attracts me to Android, certainly Samsung and others, is that there are other platforms out there that need to be open and everything will be in API. >> Prerak: Exactly. >> Micro services trend in the cloud with kubernetes and containers, specifically kubernetes. The orchestration of work loads are going to be instrumental and that's going to win the game. So I think Android is tipped for the future to be open and better than Apple. Apple's closed. But Apple's the fine jewelry of the ave. It's for push button, get what I need. Less sophisticated user. >> Sure, makes sense. >> I guess I'm over-simplifying, over-generalizing. That's how I see it. I think, most people, that's the way that they see it. How about you? What do you think? Obviously, you're biased. You're Android. >> Nah! As I told you earlier, I'm all for innovation so as long as it's done by IOS or Android, we need to keep moving forward and that's... >> John: Alright, so message to your friends at home, other Android developers that didn't make this event, what are they missing? What should they know? >> Everyone should definitely check out SmartThings. I think that's the really cool thing because the whole ecosystem, like having your light bulb and those things controlled by you remotely. Definitely check out SmartThings. I'm excited about AR Core, Samsung and Google partnership as well. That could be one interesting thing coming out as well. >> John: AR kits out there too, what do you think about that? >> Oh yeah. >> Security. >> The AR kit? >> Yeah. >> I haven't really... >> It's got more security, stuff's more IOT based IR Core, AR Core certainly the other big key. Alright, Preket, thank you so much for coming on the CUBE. Android developer here shared his take on the CUBE. Talking a little smack with IOS, of course Samsung's got the bigger phone here. In the show here, love the Note 8. Going to give it a good run against my iPhone. It's the CUBE coverage here at Samsung Developer Conference. More after this short break. (music)

>> Narrator: Live from San Francisco, it's the CUBE. Covering Samsung Developer Conference 2017, brought to you by Samsung. >> Okay, welcome back everyone. We are here live with the CUBE coverage where Cloud Native and the SmartThings Conference from Samsung Developer Conference. I'm John Furrier, the founder, the co-founder of SiliconANGLE Media. Co-host of the cube here with Redg Snodgrass, who's the chairman of ReadWrite and ReadWrite Labs. >> Hello everybody. >> Also been an entrepreneur, he's done the Wearable World events, done a lot of things in tech, riding the waves. You seen them, a lot of action going on, Redg. Want to get your the thoughts as we wrap up day one of two days of wall-to-wall coverage of the cubes, Samsung Developer Conference, a lot going on. You know Samsung, they're trying to play their best hand that possible. Obviously, they're not going to come out and say, We're not really ready for primetime, for the cloud. But the reality is, they're not ready for primetime for the cloud and IoT. However, huge strides in positioning, messaging, and the self awareness of their stove pipes. They are series of stove pipes that they've recognized, We've got to make this a 2.0 Bixby that crosses across all of Samsung, open up IoT. >> Redg: Which I thought was great. >> Open ecosystem, everything else, to me, is a work in progress, kind of, cover the, hide the ball, a little bit, I mean, what's your thoughts? Do you agree or what's your reaction? >> Oh man, I was on a panel earlier today. And somebody was like, oh, this is great. And I wanted to go back to, back when we did the open API service with Alcatel-Lucent, when we roll out all this stuff for the telcos. I mean, it's just, it's a lot of hype, initially. But what I do like about it is it seems like there's a dogged commitment to creating all the different documentations necessary and bringing that in, I mean, if they really put the full marketing weight behind it, this could get really interesting really fast. I mean, they own almost every device in your home already. >> Well, I said the word hide-the-ball. Maybe I should take a step back and not be too harsh. What I mean by that is, they're not hiding the ball on purpose, I think they're, by design, and I think Greg mentioned this earlier. Greg Narain said, they're doing it by design. And I think that that's a good call. SmarterThings is a good positioning because it highlights multiple devices and connecting it together. I think if they played the data card and the cloud too much, they would've overplayed their hand, and it's not needed. I mean, do you think it's needed? I mean, I don't think it's needed. >> Well, one of the biggest problems with IoT right now is that you have multiple different silos creating data. And then all those data silos have to figure out how to come together and talk about it. I mean, it seems like they're taking a step out, and saying, hey, we want to build that solution. Which is great, I'm more interested in the orchestration between different OSs, like, how are they really going to do that? Because it, we talked a lot about, when you build one of these ecosystems, you're really just building an economy. And the more open that you let your economy, right, the more business models come in, the more people that can be there. And so, if we were to start thinking about these OSs as real economies, like what do you need to have economy work? >> Well, I think this is why, we were talking earlier, I think that you had a good point. I think that validates what I'm thinking out loud here, which is, why play the data card. They don't need to because it's still open-book. They still got to figure it out, and that's not a bad thing. They play with their best hand, which is the consumer hand. >> Redg: It's consumerism is where they're at >> The devices are awesome, the screen on the phones are phenomenal, they got TVs. They got a little bit of a family hub going on with the living room, kitchen thing, with the refrigerators. That's IoT, they got healthcare because it's a device issue. So they're working their way from the consumer edge into the industrial edge. Now, if you're in the IT world, you have security problems. So most people that we talk to, at the humans, they say, hey John, my plate is full, I got to staff up my DevOps and my application developers. I got to unbolt security from my IT department, make that report to the board as a profit center now. And I got all this machine learning and Cloud Ops, and you want me to do what? Like, instrument my entire factory with this IoT thing? So people are holding the brakes. >> Well, I mean think about it. Every day, right, you're confronted with another executive that has like fallen on a sword of a major security hack, a major security issue. And so, as an executive of a major like business unit, with a technology group in front of you, you're sitting there making all these decisions every day. And it used to, you used to come and say, okay, we're going to make decisions every eight, nine months. And you have this big waterfall thing in front of you. And you know that, from your vendors, that. >> John: It's predictable >> Everything was predictable, and now it's like, oh man, I got to get into this Google Glass stuff, and I've got, no, now it's wearables, and wearables, that doesn't work, I need my IoT infrastructure stuff. And so we're moving the court, you know, away from all these CIO, CTOs consistently of what they need to think about next. >> It's interesting, if you look at the stack, go back to the old 80s OSI model, you got the lower level stack, middleware, and then application stacks. If you follow the data, and the networks, and the packets, how it moves, you can almost see the trends, batch versus real time. And I think what we've seen in the big data world, in data sciences, which can be analytics, obviously specialty industry. But the role of data and realtime, self-driving cars, really highlights this really huge wave coming, which is how that people dealt with data and software, the relationship between software and data was different. You store it in a database, build the database, call the database, get the data out, load it in, slow, monolithic, siloed. But now you have data that you need in really low latency at any given time, in any different app, from any different database, in less than a millisecond how do you do that. >> Well, think of it. >> John: That takes intelligence. >> About two years ago, I had a great conversation with a big packet moving company that managed most of the packet movement for most of the internet. And we were talking about, what does it look like per person in the US in the next like three or four years? And it could be up to a petabyte a day at a per person. Now that sounds awesome because if you look at all the different like videos we watch, it's like, oh, that's great, really cool flying car. You know, connecting windows, no one's really doing the math on that. And if it's a petabyte per day per person, like in the US a year even, or you know. I could see models where it could be a month. Think about what that does to the network load. We just don't have the math to be able, you know, possibility to handle that. >> This is why the decentralization with Blockchain is interesting. Even though Blockchain is hyped up, I think it's fundamental to the internet, as this Dr. Wong from Alibaba, who told me that last week. He said it was like a TCP/IP, I agree with him because you have distributed computers, which we know about. We've been there, done that, but now you got decentralized and distributed, two different concepts at the same time. That's a fundamental paradigm shift. >> Well, I mean it's just, so, I mean, you got to. >> It's intoxicating to think about what that disrupts. >> No, no, I love it, I mean, honestly, I've fallen in love with narrow band networks the last week. For some reason, I'm the weirdest person on the planet. Because it's such a solution for security. It's such a solution for a lot of this back calling and data that we're going to have. It'll be interesting to look at, but when you think about the pure math on this. >> John: Are you back calling data or are you back calling compute? >> Oh, well it's so. >> That's a different conversation. The trend is, don't move the data. Throw the compute at it because compute is, this is an architectural renaissance happening, people are re-imagining. >> How many, how many startup. >> In global infrastructure. >> Execs can even like draw architecture? Right, with all the lame startups, I mean, when was the last time you saw like somebody pitch. When they came to pitch, it's like, let me talk about my architecture. >> John: That should be the first slide. >> It should be the slide that you talk about as an executive and everything, I don't see. >> If he can't get on the whiteboard. >> Startups deliver architecture. >> If you can't get on the whiteboard and lay out an architecture on fundamentally the core engine of your technology, you shouldn't get funded. >> Well, so that is a major issue that's happening right now because I do think that we have this group think where we've disallowed a lot of R&D thinking. We don't do longterm R&D before we get a product to market. And now, like all. >> John: Sometimes you can't. Sometimes you have to sprint out and put a stake in the ground and iterate. >> Think about all of the connected device product. How do you test the connected device product to scale? Right, I mean the iPhone, you know Samsung, everybody has all these devices out there, they're getting this data, it's coming in they can actually iterate on that product and make decisions, right? >> Well, that brings up a good point. We saw this at the Cube at VMWorld. For the first time we heard people grumbling in the hallways like, you know, I love the ENC tries, but they just haven't tested this use case. And the use case was a new workload that had unique characteristics. In this case they needed low latency. It was an edge device, so it was mandatory to have no latency with all this was trickling data in. But in this case, they had set up their virtual SAN in a tiered basis. And they needed a certain hardware configuration with vSAN. And they've never tested the hardware stack with the software stack. So it's just one of those things that the hardware vendor just never imagined, you can't QA the unknown. So this is where I'd see Samsung doing things like in-chip and seeing what Intel's doing with some of their FPGA stuff. You can see that these infrastructure guys got to bring that DevOps concept to the consumer world. >> Redg: Oh, it's going to be so hard. >> Which is programming the. >> Redg: So hard. >> The hardware at will. >> Yeah, well. >> John: Like the cloud DevOps ethos. What do you think of that? >> Yeah, no, no, no, look, I mean, I'm such a big fan of being able to get your product in people's hands, to be able to see the use cases, develop them out and push that forward. You know, big corporations can do that. You have 10 iterations of almost every iPhone right now, with thousands of engineers iterating on it. So when you look at like the competitor, which is your device right now, versus every other piece of IoT technology that isn't been perfected or anything. Our biggest issue is we're driven by the success of the smartphone for every other piece of technology today. And that's, that makes it hard to drive adoption for any other devices. >> So I get your thoughts on this, 'cause we wrap up day one. Obviously, let's talk about the developers that they're targeting, okay. >> Okay. >> The Samsung developers that they're targeting is the same kind of developers that Apple's targeting. Let's just call it out, however, you see voice-activated touch, you're seeing the services tools, now they're bringing in an IoT. You're not hearing Apple talk about IoT. This is unique, you got Google onstage, wink, wink, hey, everybody we're here, we're Google, Android, coming together. What is in the mind of the developer in the Samsung ecosystem right now, what's your take on it, what's the psychology of that developer? >> I built an app at one point in time. It was dating app a long time ago, right, with some other guys, they built it, I was just the mouth. It's called Scout and we were on the Simian platform, and the iPhone, and we were on web, we were on mobile web. And in the iPhone app store, all with one engineer. And it was really hard because we had real-time chat. It was just so much crazy things. At the end of the day, what always matters is, again, you're building economies, you're not building fun playgrounds or anything else like that. And if your economy is, your platform is the easiest to use, it has the capabilities and advantages that are the norm, right, you'll win. Bass Diffusion is great it's this guy out here, he won a Nobel prize, but what Bass Diffusion says, in order for you to win in a market, you need two things, imitation and innovation. Imitation, for instance, in TVs, is your TV black and white, is it color. As things move up, innovation eventually overtakes, and always becomes innovation. So when you look at like what's needed in market, the platform that is the easiest to use, the platform that has the most capable imitative qualities, it's just very easy for you to push things to market universally from OS to OS, along with certain pieces of innovation around business models, certain API capabilities that may make it easier for them to deliver revenues. If those are the things that are delivered, that we see pushed out, a good blend of imitation and innovation, the win. It's that person that actually can deliver it. >> Well, we're seeing gaming in entertainment really driving change, Netflix earnings just came out. They blew it away again, you're seeing the cord cutters are clearly there. >> So much for Disney, right? >> E-commerce, yeah, I mean, Amazon's still got to make some moves too, even though they were still winning. No one's really falling out of the chair for Prime. I mean, no, I don't know a lot of people who rigorously turn on Prime, they shop on Prime, but not necessarily watching any entertainment. So I'm a little critical of Amazon on that. But, then again, but Amazon's doing the right thing. Netflix, Amazon, YouTube, you're seeing a culture of digital entertainment shifting. E-commerce is shifting, and now you got web services. I think Amazon encapsulates, in my mind, a great strategy, retail and services, but if you extend that out to the rest of the world, voice-activated apps, you can blend in commerce entertainment, you can replicate Amazon. I mean, they could replicate everything out there in the open. >> Amazon is so good at understanding where they fit in the stack and then, pushing the edge case further and further and further along. They're really brilliant, versus like VMware that's like, oh man, we can make apps, no problem. They went to make apps, and it didn't work out so well, they're great with VMs, so. >> John: They're great with operators in the enterprise, not so much with DevOps. >> No, no, no, no, and it's. >> They got pivotal for that now. Michael Dell bought everyone up. >> Yeah, exactly. It's understanding where you fit in the stack and being able to take advantage of it strategically. I mean, like I said, I think Samsung's positioned really well, I mean, I wouldn't have come and hung out with everybody if I was like, ah, I'm going to be bored all day. There's a lot of really exciting things. >> We got a lot of eye candy, no doubt about it. I love their TVs, love their screens. The new Samsung phone, is spectacular, you what I mean. >> I'm pretty ecstatic. >> It was the first phone that wanted me to get transferred off my iPhone. And I ended up getting the little junior Samsung here, but. >> Oh no, well it'll be interesting as they start to connect their platform together as all a lot of these other developers start pushing the pieces of their strategy together. Remember, it's like whenever you throw a strategy out here like this, it's like you have a big puzzle with a lot of empty pieces. >> I mean, the question I have for you is, let's just close out the segment. What do you think, what area should Samsung really be doubling down on or peddling faster, I should say. What should be developing faster? Is it the open APIs, is it the cloud? And they got to get the open ecosystem going, in my opinion. That's my take, what do you think they should be working on the most right now? >> Yeah, I mean like look, cloud is going to be really, really, there's a lot of competitors out in cloud. There's a lot of multiple, there's a lot of choices, right. Where I've seen them like really do well, I'll go back to the fact that I firmly believe that Google never really monetized the Android that Samsung did that a lot better. And so, by looking at the different points in the market, where they're good, I mean, their ecosystem is solid. I mean, yes, I mean it seems like the sexy thing is Apple, but I've talked to several developers, and I know where they make their money, and they do a strong amount of revenue, if not equivalent to where the iPhone is, at least from what I've heard so far. >> The android market share it's not shabby at all. >> Not, so. >> Damn good. >> So they've, they've been able to do this, like, from that, taken that Android stack, applying that imitation and innovation on top of it, fascinatingly so, I wouldn't count them out for this. And I'm pretty encouraged to see all the other aspects, but I like the ecosystem built out too. >> Redg Snodgrass, ReadWrite Labs, quick plug for you. What's going on in your world? Got some recent activities happening, please share update. >> So, yeah it's great, so we just launched our IOT revolution event series where we look at the atomic unit of different markets. And what that means is, we find the real buyers and sellers, a lot like what Debbie Lann, who I love, did. And we look at the buyers and sellers together, along with the top series A startups, all around newsworthy issues. And so, whatever it's like, is it hacking and Russia. You know, then we'll get cybersecurity experts up, and we'll talk about those issues from an executive point of view. And that's the thing that's making me most excited because I get to have all these conversations with people. It will be on video, onstage, November 13th, is the first one, it's a private event, but we'll work out anybody. >> Where's it going to be? >> It'll be in San Francisco, around 100 Broadway. So it's kind of a quiet thing, but I'd love for everybody to come if you're interested. >> It's a quiet thing but I want everyone to come. It was, not going there, too many people are going. >> It's like my parties, right? >> It's like a Yogi Berra. Well, thanks for coming out, appreciate, wrapping up day one of coverage The Cube. This is Samsung Developer Conference 2017. Hashtag SDC2017, that's what they're calling it. Lot of great guests today go to YouTube.com/siliconangle for all the great footage. And also check the Twitter sphere, lot of photos. And shout-out to Vanessa, out there has like helped us set everything up. Appreciate it and great to the team. That's day one wrap up, thanks for watching. (upbeat music)

>> Announcer: Live from San Francisco, it's theCUBE. Covering Samsung Developer Conference 2017. Brought to you by Samsung. (futuristic music) >> Okay, welcome back, everyone. Live here in San Francisco, this is theCUBE's exclusive coverage of Samsung Developer Conference, SDC 2017. I'm John Furrier, the co-founder of SiliconANGLE Media, co-host theCube. My next guest is James Stansberry. SVP, Senior Vice President general manager of ARTIK, IoT of Samsung, AR kid, art kid, whatever you want to call it, is the IoT piece key-note presenter today. Thanks for spending the time, thanks for coming on. >> It's my pleasure John. Thanks for having us. >> So we love the IOT story. We covered it heavily across all of our other shows we come to, but now as the edge of the network becomes human, and machines, you guys have the devices, you have the home, you have The SmartThing strategy. Everything's a device, it's everything to everything now. >> Most people think of Samsung as a consumer electronics company. What ARTIK actually is is an enabling platform to enable other devices. So we build and end to end Iot platform, which includes The Cloud. And today we re-branded it The SmartThings Cloud. Down into network devices. Gateways and inodes. So we actually enable not just Samsung products, but we enable other company's products to be connected to the Internet. Almost regardless of the market, not even consumer. >> Thomas Ko was on earlier talking about this open strategy, which is great, and he was very humble. He said look, we're going to be honest and transparent. This is the new Samsung way. We're going to (mumbles) the developers. We're going to be completely open. We're not going to try to lock you into Samsung, although we have some intelligence and tips and what not, which is cool. And I think that's going to play well with the developers. But you introduced something that was pretty compelling on stage, and this is to me, the key observation from theCUBE team, is the security module. Take us through specifically what you announced and what does it mean to the developer community and what is the impact? >> Okay, and before I do that, let me just talk about what's happening to security. We all know about Mirai and WannaCry and these things just keep happening. And in order for us to be able to stop these threats, we have to up the level of security. And what we announced today was an end-to-end security platform that utilizes the hardware that we supply, connected to our Cloud, and overlaying it on top of this hardware Cloud platform and abstracting it in such a way that is easy to implement. But it's and end-to-end security and it contains all the major components you need to be able to secure an IoT network, from basically down network. And I can explain it more it you'd like. >> Yeah, so down network means from the device. >> From The Cloud actually. >> Or from the device through The Cloud. The question that people will ask is, and this is where I'd love to get your explanation on is, they don't want Silos. They want to have the horizontally scalable nature of The Cloud but they want the specialism of the IoT device. Some software. Could be an AR application. That could be a virtual interface into a cell tower or whatever but, being done we see those all the time, but I want a full stat, but I don't want to be locked in. So want to move to something SmartThing over there. How do you guys enable that security end-to-end? >> It's really important. With the security, we don't create any proprietary solutions. As a matter of fact, if you look at we've implemented it, we use third party partners and we use standards. For example, how we do a secure over the air update to an Indo device, we actually use a standard piece of software that's specified by a standard called LW M to M. Most people, embedded designers, will know what this is. We use a public key infrastructure. We use well known code signing capability. >> FPGA, kind of thing? Field-programmable gate arrays? >> No. In terms of the code signing I'm talking about, if I write a piece of code and I want to authenticate that it's the code that I wrote that is on the device a year from now, I'll create a hash, store the hash, when I boot it, I compare that hash and make sure that no one has modified it. By the way, it's a known hack. You're inserting bad, malicious code on a device. That's one of the things you want to avoid. The other thing we use is very standardized encryption. We use TLS. Part of the HTTPS standard. And in that we use very well known encryptography. The other thing we do is we create a hardware root of trust, using a secure element. These are the same devices that are used in Smart cars today. It's not new science, it's just the smart way to do it to actually create a root of trust. >> What would you say if someone who's new to Samsung, maybe watching here today, as he knows the Samsung brand 'cause you guys now are expanding a brand, across the platform and fabric of Samsung, you're seeing it here, in the smart home, kitchen examples, smart Tvs. It's all over the place. There's no doubt what Samsung is. Explain the premise of the IoT strategy and what the goals are, what the objectives, and how does that relate to someones impression of Samsung that they know. >> I'll maybe give some insight inside Samsung. Maybe people don't realize that we really are an IoT company in many ways because inside our factories, we use IoT to run our smart factories. So we actually are a consumer. We set the goal of connecting all of our devices by 2020. The consumer products. So in order to be, IoT is connected devices. What ARTIK does, is actually a platform, that is not necessarily consumer focused but brings IoT to markets like smart factories, commercial buildings, healthcare, home appliances. It's actually multi-faceted. And not just Samsung products. We enable devices that are non-Samsung to create their own ecosystem or connect to our ecosystem. >> So a headline on siliconANGLE.com today is timely for you and I put it in context because it might have a little bit more range on the IoT side but one of our managing engineers, Paul Gillin, writes a story "Who owns the data from the 'internet of things'? "That's about to become a very big deal". So it's kind of provocative. Who owns the IoT data? That's about to become a big deal. I've read the article and what he's basically saying is you've got vehicles our there that connected. You've got smart things everywhere now. >> [James Stansberry] That's a great question. >> And there's also what do you do with the data? Do you move compute to the data? Do you move data across the network? These are physics questions, these are architectural questions, that is the bigger scheme, maybe outside the scope of STC, but lend a point or two to what's happening at the edge. >> So first of all, you have to define that data. (chuckles) Right? There's personally identified data and there's data that's been extracted from that. And I think that you're going to see some regulation around that, especially in Europe. Defining exactly what that is. From a Samsung perspective, I think it's pretty clear. We believe that the consumer owns the data. If we ever use it, it's being done with the consumer's permission. >> John Furrier: That's a very key word. >> Yeah. >> Permission based. >> Oh, of course. And I think that that's where most regulations going to go and I think that's where the industry will generally go. >> That's what we're seeing in Europe. >> And that's personally indentifying. >> Yeah, they're information. But you also have to balance out the openness of data. This is the GPRS kind of debate, right, which is you want to have a strict policy to protect the person's data, at the same time, offer organic ways to provide a great user experience with the data. And you fuel the experience with data, but the protection, it's a hard problem. >> Okay, it's even more complicated because individually some people are more open about the consumption of their data than other people. And what that actually means is the individuals have to start to manage their data. And so what does that mean, everybody has a web portal that says I have, I give this level? I don't know. And so, that's actually one of the unanswered question is how does a consumer manage their own data and other peoples access to it. >> But we think, and our indications were looking at the future, we think this is where Blockchain is relevant. Not so much the bit currency like Bitcoin or Ethereum but Blockchain is an immutable, decentralized, not just distributed, decentralized (mumbles) >> One way to actually keep track of what they're allowing, but at some point they have to specify. (chuckles) And I think there's the trick. >> This is the fun part about tech is it looks a lot of promise, looks good off the tee as they say in golf, but there's off-chain and on-chain dynamics, in terms of mining, Bitcoin. >> In the meantime, I think, people are just going to opt in. >> Yeah. >> That's how they need to get permission. >> Where society is impacting, were seeing this big time with IoT, these are norms that are coming. This is a yet to be written chapter. >> Yeah. We're going to see. You mentioned GPRS and they are going to regulate it. There will be the people who have to manage it. We'll see how that works and we'll probably evolve from that. >> The Y2K problem of our generation because there's consequences to that regulation. >> Yep. It'll probably go as well as Y2K. Which didn't go bad! (chuckles) >> It's going to be disaster. I'll say it, it's going to be a disaster. It puts extra pressure on companies, especially ones that are using Cloud, so I think this would be an example where Samsung's SmartThings Cloud, might be helpful. This is the big security. Do we need a do-over? Probably yes. >> What we will do, is we will do everything we can to secure their data and, again, going back to if they chose to allow us, or to provide the data for someone to use it, then that's up to them. But we will do everything we can to secure it on the device, in the network, and in our Cloud. >> People have things. We're walking around with things like this. That's a device. It's a Samsung, it's a j phone (ahem). I got to get the better phones so I'm working on that today. We'll get the Samsung, great new phones. >> Yeah. >> That's entertainment. That's ecommerce. That's web services kind of rolled into one. That's essentially what The SmartThings is about, pretty much, right? >> It absolutely is. Absolutely is. On the consumer side, I would say. But I would say, IoT is more than just consumer. It's healthcare. It's in hospitals. It's in factories. It's going to be in your car. It's in autonomous vehicles. >> We coined the term here on theCUBE, I think I did, e to e. Everything to everything. >> Yes. >> B to b is boring to boring. Consumer to consumer is old. So you bring them together, it's everything to everything. Exciting to exciting. >> We describe our business model as b to b so I guess I'll take it! I'll own it! >> If you look at b to b marketing, I'm not picturing marketing, (laughs) look at Facebook. Their slogan was move fast, break stuff to move fast, make sure it's secure. Boring is secure. (chuckles) B to b is exciting. You got augmented reality. You got Cloud computing. I mean literally, unlimited potential compute power that's available through Cloud. It's certainly transformative for enterprises, so we think it's going to be pretty exciting. I personally think. I just don't like the b to b thing. But that's us. (laughter) Anything else you'd like to share with the audience here on the event here? Observations, what's your thoughts? >> By the way, I appreciate the opportunity. I think the really important thing here, and maybe Thomas mentioned this, is Samsung's integrating basically five Clouds together. And these are coming from mobile, from digital display, from digital appliances, to SmartThings, to ARTIK. Being a maker of devices, and then having this open ARTIK platform, really, I believe, is going to position Samsung in a very unique way in IoT. Not just for our own products, but for people to interact with our products and create new services. So I'm really excited about it. >> I think the ecosystem opportunity is big too. One of the things we're seeing in The Cloud community here in North America, and starting to see it in China with Alibaba, is hardware configurations are now being dictated by the workload. >> Yeah. >> So what's happening is hardware soft stacks, technology in hardware, are being configured. Storage might be configured differently based upon the legacy requirements, so now you have hardware stacks that haven't been tested at scale. This is a huge issue in enterprise. 'Cause if they have multiple clusters for say a data lag, and then a real time in memory cluster, who tested that? >> Yeah. >> This is where the opportunity on the hardware side is interesting. Any thoughts on that? >> Not necessarily on the data center side. I was actually thinking about on the network side, with compute moving to the edge, what we ended up having to do is we actually created ARTIK zeros. Which are these low compute, single protocol devices for Indo devices like lights. And then when RT357, which are dual processing core, quad-quad processing core, and octa processing core, just because of the variations in the type of computation that has to be done actually in the network because the application for IoT are from extremely low power to extremely high compute. In some cases, we see AI machine learning coming to the edge. That's just totally off the scale to inference (mumbles) >> You put the data center at the edge, at some point >> It's coming. >> It's coming. >> It's the tide. It's going to move up The Cloud, then it's going to come back down. >> No virtual machines, non-volatile memory at the edge, fabrics are going to be out there... Here's theCUBE, bringing you all the data here at SDC 2017 with James Stansberry, who's the Senior Vice President, general manager of Samsung IoT. I'm John Furrier. More cube coverage, after this short break. (futuristic music)

>> Voiceover: Live from San Francisco, it's theCUBE, covering Samsung Developer Conference 2017 brought to you by Samsung. >> Welcome back, we're live here in San Francisco. We're here at the SDC, the Samsung Developer Conference. I'm John Furrier, the co-founder of SiliconANGLE and co-host of theCUBE. My next guest, Lisa Fetterman, who is of Nomiku and she's a three-time, triple-star winner, Forbes Under 30- >> Inc 30 Under 30, and Zagat 30 under 30. That's a weird one. >> That's a great one. You're likely to get the Michelin Star soon. Tell us about your company. It's a really super story here. You have this new device you guys started. Tell the story. >> Well, speaking of Michelin Stars, I used to work under the best chefs in the nation. I worked under my Mario Batali, Jean-Georges at the three Michelin Star restaurants and I saw this huge, hulking piece of laboratory equipment. We would cook so many of our components in it and I'd lusted after one for myself, but they were $2000 and up, so that was like you know what, I'm going to save up money and then I went on a date with a plasma physicist and he said, "Hey, you know what, "we could just make it on our own." We run to the hardware store, we make a prototype. We travel all across the United States and teach people how to make their own DIY open-source sous vide kits to the point where we amassed so much attention that Obama invited us to the White House. And then we put it on Kickstarter and it becomes the #1 most-funded project in our category, and we are here today with our connected home sous vide immersion circulator that interacts with Samsung's Smart Fridge. >> That's a fantastic story of all in a very short time. Well done, so let me just back up. You guys have the consumer device that all the top chef's have. >> That's right. >> That's the key thing, right? >> It's consumable, low-priced, what's the price point? >> We do hardware, software, and goods. Right now the price of our machine is $49 on souschef.nomiku.com because it interacts with the food program. So there's food that comes with the machine. You weigh the food in front of the machine. It automatically recognizes the time and temperature. It interacts with different time and temperatures of different bags of food, and you just drop it in. In 30 minutes, you have a gourmet chef-prepared meal just the way that we would do it in Michelin Star restaurants. >> And now you're connecting it to Samsung, so they have this SmartThings Messaging. That's kind of the marketing, SmartCloud, SmartThings. What does that mean, like it's connected to the wifi, does it connect to an app? Take us through how it connects to the home. >> We're connected through Family Hub, which is the system inside of the Samsung Smart Fridge. Every single Samsung Smart Fridge ships with a Nomiku app pre-downloaded inside of it and the fridge and the Nomiku talk to each other so there's inventory management potential. There's learning consumer behaviors to help them. Let's say you cook a piece of chicken at 4:00 AM. You go to a subset of people who also do that, like wow, and then we recognize that those folks do CrossFit. They will eat again at 7:00 AM because they eat more little meals rather than full meals, and then we can recommend things for them as their day goes along, and help manage things for them, like a personal assistant. >> So it's like a supply chain of your personal refrigerator. So can you tell if the chicken's going to go bad so you cook the chicken now, kind of thing? That would be helpful. >> You can actually tell if the chicken's going to go bad. If the chicken, if there's a recall or the chicken's expired and you tap it with the machine, the machine will tell you to throw it out. >> So tell us about some of the travel's you've been under. You said you've traveled the world. You also have done a lot of writing, best-selling author. Tell us about your books and what you're writing about. >> I wrote the book called Sous Vide at Home. It's an international best-seller and it's sous vide recipes. Everybody has been lusting after sous vide since we invented the technology in 2012, so much actually that the market for it grows 2.5x every single year so the adoption rate is insane. The adoption rate for sous vide actually has surpassed that of the internet, the cell phone, and the personal computer. >> Why is the excitement on the Kickstarter, obviously, the record-breaking, and the sales, and the trend, why is it so popular? Is it 'cause it's a convenience? Is it the ease of use, all of the above? What's the main driver? >> All of the above. If you ever cooked in the kitchen and you've lost your confidence, it was mostly because you messed something up in the kitchen. This is foolproof cooking. So at 57 degrees Celsius, that's when the fat and the collagen melt into the muscle of steak, making each bite so juicy, tender, and delicious. We can set it at exactly that magic temperature, drop a steak in, and then put it in the water. When you cook it like that, there's no overcooking the muscle and it becomes effectively marbled by all that juicy, fat deliciousness. >> Aw, I'm kind of hungry already. >> Yeah. >> Lenny wants a steak. I can hear Leonard moaning over there. Okay, let's get down to the science here because a lot of people might not understand what temperatures to cook anything. Do you guys provide some best practices because this is a game-changer for my family of four. >> We want to meal cooked fast, but you want to have meals staged potentially and then recook them. How does someone use it? Is there a playbook? Is there a cookbook? >> Like we say in the industry, there's an app for that. The app is on the Smart Fridge and it's also on your smartphones. Moreover, so the machine acts as a stand-alone sous vide machine for you to cook your own recipes, and it also reads rfid tags from our meals. If you use our meals, then it's a no-brainer. You just tap and then put in the water. There's nothing more. Actually people get flustered that it's so easy. They're like, "That's it? "That was all that was?" But I hate smart devices that actually make people stupider. Being a stand-alone sous vide machine, you can create any of your recipes whether it's from my cookbook, the app, which is community-focused, so we have over 1000 recipes inside there from our community. People make it and they share it with the world. >> So with the Kickstarter, I'm just going to ask that next question. I'll say community layer. >> Sure. Kind of like is it a Reddit page? Do you have your own pages? What's going on with the community? Tell us about the community. >> Oh, the community. Everybody who has an OmniCube downloads our app called Tender and inside you can make your own-- >> Not to be confused with Tinder. >> Correct. >> Tender. >> Although I wouldn't mind if you confused it and instead of going out, I guess you're making dinner. >> Wife left for the steak and right for the chicken. >> (laughing) Exactly, exactly. We love the play on the word. >> That's great. >> When you make your own little profile, it encourages you to share. It's really fun because you can keep your recipes in there so you never have to look it up ever again. You can bing it and it goes directly to your machine. It's great for professional chefs, too 'cause you can share it with your entire team. >> So maybe we should start a Cube food channel. You can get a dedicated recipe channel. Exciting. >> That's great. Will you be my sous chef? >> (laughing) Course, I'm a great guest to have do that. If I can do it, anyone can do it. How do I get one? How do people buy? What's the deal? >> It's namiku.com for just our hardware, and in California, we've launched our food program on souschef.nomiku.com. Right now our machines for the food program are only $49. That is such a great value considering that souv vide machines are usually $200 and up right now. >> Awesome, well thank you so much for coming on. I really appreciate it. Lisa Fetterman is CEO, entrepreneur of Namiku, entrepreneur of great stuff here in the Cube. Of course, we're bringing the food, tech, and remember, farming tech is big, too, so as the culture gets connected, the food from the farm to the table is being changed with data and IT. More after this short break. (innovative tones)

>> Announcer: Live from San Fransisco, it's theCUBE covering Samsung Developer Conference 2017. Brought to you by Samsung. >> Hello everyone and welcome to theCUBE's exclusive coverage of Samsung Developer Conference live here in San Fransisco, California, Moscone West. I'm John Furrier, the co-founder of SiliconANGLE media and co-host here at theCUBE's exclusive coverage with Maribel Lopez, Founder and Principle Analyst at Lopez Research, good friend of theCUBE, Cube albumni. Great to see you. >> Great to see you, John. >> We see each other all the time at the industry events, usually enterprise and some cloud events. We've been seeing each other a lot at these, kind of consumer events. >> Yeah. >> Sounds like the consumerization of IT is happening. >> Big crossover. Yeah, I don't believe there is any consumer or enterprise, there's just degrees of, you know, how much security, how much management ya get, right? It's got to be a good consumer device to be used by anyone. >> What are some of the analyst reports you guys are putting out now? Obviously, you've been covering apps, to kind of set that up. As you know, we always talk in the past about IoT, >> Maribel: Yeah. >> The intelligent edge, cloud, and the role of app developers that are coming into the enterprise. Every CIO has got a mandate. More app development. Devops. Devops. It's hard. How is this helping? >> You know, I've previously come at this from the concept of mobile enablement in the enterprise, right? And now, it just seems like we're just looking at new applications, new experiences that cross boundaries, right? Is it at your home? Is it in a hotel? Is it on your corporate campus, right? I think the role of the app developer is changing to be more encompassing. I think the big news in all the shows we go to now is like AI and machine learning. That term is just everywhere. It's the IoT of 2017, right? Last year was IoT; this year it's AI and machine learning. So we're seeing a lot of that for the app dev community. >> And now you start to see Augmented Reality, also known as AR, in this space of Samsung and Apple and these new app developers. Augmented Reality core, obviously from a development standpoint, big news here at the Samsung conference. The other big news is ARCore and ARKit, ARKit is the IOT piece. [Maribel] - Mhm. >> So we've been seeing a lot of slowdown in Iot. For instance, everyone is kicking the tires on Iot, but it's industrial Iot that's getting the traction. >> Yeah, I think industrial IoT is getting the traction because they've been at it for years, right? It was M2M before that. If you look at what is happening in consumer IoT, it's still an absolute disaster. So, I think the big news of the day, for Samsung, I mean, obviously, we just talked about how AI was in there, we talked about how ARVR was in there. But, what we didn't talk about is the fact that now we're looking at the SmartThings Cloud. And this is the attempt to say, listen, we've got many different clouds; how do we unify clouds as Samsung? And then, also, how do we let other people participate in the cloud? 'Cause the real challenge is, everybody has their fiefdom right now. >> John: Yeah. >> You know, you're in the Apple fiefdom, you're in the Google fiefdom, you're in the Alexa Amazon fiefdom. How do we get to a point where I can just use my stuff? >> Yeah, this is classic breaking down the silos in the world we talk about in the enterprise. >> Yeah. >> And that's been like a two generation initiative. But you look at the guest I just had on theCUBE, Mary Min and Greg Harris before that. They're a different culture. They don't really give a crap about plumbing. >> Maribel: (laughs) No, no. >> They're producing AR games. they've got security challenges. So their development challenges are very DevOps native. They didn't sign up for DevOps, they just are DevOps cloud native. So, that world is one, then you got the IT guys going, wait a minute, I got to support this new edge device. >> Right. I've got to manage it, I've got to secure it. >> Those worlds are coming together. >> Maribel: Yes, absolutely. >> Your thoughts on Samsung's opportunity; are they poised, do they care about IT; IT care about Samsung? >> You know, Samsung's a big company, right? So it really depends on what division of Samsung you're looking at, whether or not they care about IT. What I would say though, is that they're trying to make moves that will can across the board now, right? Trying to make a cloud that can be secure for your consumer things, but can also be upleveled if you want to make it an enterprise of things cloud as well, right? The AI concept is really about just creating usability. And, I think when we think of DevOps, what we think about is creating better application experiences that can know you, that can respond to you. And this is the whole... we talked about Big Data a few years ago, remember everything was Big Data, right? Well Big Data is now machine learning and AI, which is the natural evolution of it. So, I'm starting to see a lot of things that can be used across Samsung. So, I do think in that regard, they're well positioned. They've got a lot of technology in the home. They've got a lot of presence for the enterprise mobile camp. The IoT camp, I think is a wild card for everybody right now. >> What do you think about Samsung's chances with the cloud they have? Because they sprinkle a little bit of cloud in there. >> Maribel: Yeah. >> They didn't talk about data at all, which I was surprised. They kind of inherently... I mean it's a privacy issue; a security thing. But I love the presentation about the kitchen. >> Maribel: Oh yeah, that was great. >> Because the kitchen is where... >> The family hub for the home, right? >> The family hub, that's where everyone hangs out at the parties, right? Everyone ends up in the kitchen. But it kind of highlights this consumerization trend. They kind of sprinkled cloud, but I'm not seeing cloud... I'm not seeing, like, we're bringing compute to you. So, is that just native for Samsung? Is it a missed opportunity? Are they strong there? What's your thoughts? >> I think you actually started with this whole dialogue of well, does anybody really care about what the background technology is, right? So I think we're definitely a little lighter on the terms and more about what the use cases were. Like, why do you use this? They have semiconductors, they have a cloud, they have security, they have devices. They've got a lot of things, so it's really not about the technology as much as it used to be, right? What I think some of the differences might be is a cloud for what? >> Yeah. >> And they are actually taking the approach of we've got a cloud for things and we know what these things are. So I think they're well positioned in that regard because they will have a specific cloud that's not just a generic cloud. >> I think they want to own the interface. To me, my take away, squithing through the hype is they want to own the interface edge. If you contrast say Samsung to say Alibaba group, which we were just covering them in China, compare them to Amazon, you'll see a contrast in strategies. Obviously, Amazon is just blowing everyone away on a massive scale. And they're not even in China. So, if they were actually in China the numbers would be off the charts. >> Maribel: Yeah, be a different thing, yeah. >> But, lets take Alibaba, for instance, and Samsung. Alibaba's an eCommerce company. But they don't want to be known as an eCommerce company. They're heavily invested in data. That's front and center of their message. Smart cities, they're talking about. They have a big cloud that they're pumping out, so that's much different, for them, they don't have an edge device, ya know? >> Yeah, well.. >> Samsung does, but we don't hear cloud, smart cities. We hear family hubs, smart TV, Bixby. >> But it is an experience world, right? And I think that's been the problem with technology adoption to date. You can't figure out how to use it, right? So the next big evolution of technology isn't necessarily about creating a new thing. It's about being able to use a thing. I think Enjon actually made a great comment when he said we use about 10% of the functionality in our cell phone. Why is that? You don't even know it's there. You don't know how to find it, you don't know how to turn it on and off. Like how do you just simplify what we have today? And if they can do that, that was, or used to be, the hallmark of Apple right? >> John: Right. >> And now people are like, well, even Apple products are kind of of complex compared to what they used to be. So how do we get this back to we can use the stuff that we already have built. >> You're nailing it, Maribel. I totally agree with you 100% because if you look at the big waves of innovation: web 1.0 '90's. Mid '90's, '95. Web 2.0 and then now Blockchain and cloud. >> Absolutely. >> All the winners simplified things, reduced the steps it takes to do something and made it easy to use. >> Yeah. >> That's the magical formula. >> Frictionless. >> FYI, entrepreneurs, simplify, make it easy to use and reduce the steps it takes to find stuff; to do stuff. >> Absolutely. >> That's the magical formula. Okay, so, with that in mind, critical analysis of Samsung and a positive analysis of Samsung, then. What did they do right here and what can they work on? >> Okay, so what they did right: I think they are finally trying to pull together all the different versions of Samsung and allow you to have a couple of things, Bixby and cloud, to go across devices; that's right. What I think they still need to work on is there's still boundaries there. It's not exactly clear like where things start, where things end. And they're a little cryptic on the details right now. >> John: You mean under the hood. >> Under hood, I mean I think devs are here to figure out what's going on. How do I make this happen? So there better be some real serious deep dives in these dev sessions so that they know exactly, when they leave, what they can build with Samsung. And how does it work with non-Samsung things. That's still a huge wild card. >> And obviously, cloud, multi-cloud enterprises, you need infrastructure. >> Yeah. >> I mean, smart cities, smart homes, you need plumbing. You need to have compute power, you need some storage. I'm not hearing any of that here. >> No, I don't think that that was a tone that they were trying to take. I think they've been looking much more high level at, if you're a developer, what experiences could you have. I'd also like to see more about how to help monetization. If you go to IO, you go to WWDC, there's always these big slides about how are we going to make money as developers by using this platform. And so that's something we need to see a little more of. >> I got my Samsung smaller phone. I'm going to have to get the Galaxy, the big one, looking good. The screens are great, the cameras are great. >> The Note 8 is really great. It's a good device. >> They're the one with the pen, that's on the Note. Okay, Maribel, thanks for coming on. Appreciate you sharing your analysis. Quick update, what are you doing now? What are you up to? What are they key research pillars? >> Yeah, everybody's trying to figure out what machine learning and AI mean for them. And then, what are the real use case behind IoT. So, we talked a lot about industrial Iots's, right? Anything else? Is there Iot for GENbiz? We'll have to find out. >> Maribel Lopez, been on theCUBE so many times, she's practically an analyst on theCUBE here. Great to have you come on, really appreciate your insight. Check her out, Lopez Research, the best in the business. Been covering the span of enterprise to IT, to consumerization. This is theCUBE bringing you all the action live here at Moscone West. Exclusive coverage of Samsung Developers Conference. Bringing Augmented reality, virtual reality, all this new user interface to the masses. >> Maribel: All the reality. Everywhere. >> All the reality. This is theCUBE, data reality here on theCUBE, a new TV show. Thanks for watching.