>> Announcer: Live from San Francisco it's TheCUBE covering Samsung Developer Conference 2017. Brought to you by Samsung. (digital music) >> Hey welcome back and we're live here in San Francisco this is TheCUBE's exclusive coverage Samsung Developer Conference #SDC2017, I'm John Furrier co-founder of SiliconANGLE Media Coast My next guest is Ken Yeoung tech reporter here inside TheCUBE. I've known Ken for almost 10 years now plus been in the Silicon Valley beat scene covering technology, communities, and all the cutting edge tech but also some of the old established companies. Great to see you. >> Likewise, thanks for having me. >> So tech reporter, let's have a little reporter session here because reporting here at Samsung, to me, is my first developer conference with Samsung. I stopped going to the Apple World Developer Conference when it became too much of a circus around, you know, close to a couple of years before Steve Jobs died. >> Right. >> Now this whole scene well we will have to talk to Steve Gall when we get down there but here, my first one, my reports an awakening I get the TV thing but I'm like IoT that's my world. >> Ken: Oh really? >> I want to see more IoT >> Ken: Yeah. >> So it's good to see Samsung coming into the cloud and owning that. So, that's exciting for me. What do you see as a report that you could file? >> You know, so it's funny because I actually did write a post this morning after watching the keynote yesterday. While I was at VentureBeat a few months ago I reported on Bixby's launch when it came out with the Galaxy S8 and when I heard about what that was it was kind of interesting. That was one of the biggest selling points for me to switch over from my iPhone. And when I tried it out it was interesting. I was kind of wondering how it would stand up against Google Assistant because both of them are installed on the same device. But now as you see with Bixby 2.0 and now with the SmartThings you start to see Samsung's vision. Right now it's on a mobile, it's just very piecemeal. But now when you tackle it on with the TVs, with the fridges, monitors, ovens and everything like that it becomes your entire home. It becomes your Jarvis. You don't actually have to spend 150 bucks or 200 bucks on an Alexa-enabled device or Google Home that most people may not be totally familiar with. But if you have a TV you're familiar with it. >> Obviously you mentioned Jarvis. That's reference to the old sitcom and when Mark Zuckerberg tried his Jarvis project which was, you know, wire his home from scratch. Although a science project, you talk about real utility. I mean so we're getting down to the consumerization so let's take that to the next level. >> Ken: Right. >> If you look at the trends in Silicon Valley it's certainly in the tech industry block, chain and ICOs are really hot. Mission point offerings. That's based on utility right? So, utility-based ICOs, so communities using gamification. Game apps, utility. Samsung, SmartThings. Using their intelligence to not just be the next Amazon. >> Right >> The commerce cloud company, they're just trying to be a better Samsung. >> Ken: Exactly. >> Which they've had some problems in the past and we've heard from analysts here Patrick Morgan was on, pointed out... Illustrated the point. They're a stovepipe company. And with Bixby 2.0 they're like breaking down the silos. We had the execs on here saying that's their goal. >> Ken: Exactly. Yeah if you look on here everything has been siloed. You look at a lot of tech companies now and you don't get to see their grand vision. Everyone has this proto-program when they start these companies and when they expand then you start to see everything come together. Like for example, whether it's Square, whether it's Apple, whether it's Google or Facebook, right? And Samsung, a storied history, right, they've been around for ages with a lot of great technology and they've got their hands in different parts. But from a consumer standpoint you're like likelihood of you having a Samsung device in your home is probably pretty good and so why not just expand that leverage that technology. Right now tech is all about AI. You start to see a lot of the AI stars get acquired or heavily funded and heavily invested. >> Really The Cube is AI, we're AI machine right here. Right here is the bot, analyst report. People are AI watching. But I mean what the hell is AI? AI is machine learning, using software, >> Data collection. >> Nailed it. >> And personalization. And you look at I interviewed a Samsung executive at CAS last year this January, and he was telling me about the three parts. It has to be personal, it has to be contextual and it has to be conversational in terms of AI. What you saw yesterday during the keynote and what executives and the companies have been repeatedly saying is that's what Bixby is. And you could kind of say that's similar to what Google has with Google Assistant you can see that with Alexa but it's still very... Those technologies are very silent. >> What were those three things again? Personal, >> Personable, contextual, and conversational. >> That is awesome, in fact, that connects with what Amy Joe Kim, CEO of ShuffleBrain. She took it from a different angle; she's building these game apps but she's becoming more of a product development. Because it's not just build a game like a Zynga game or you know, something on a mobile phone. She's bringing gaming systems. Her thesis was people are now part of the game. Now those are my words but, she's essentially saying the game system includes data from your friends. >> Right. >> The game might suck but my friends are still there. So there's still some social equity in there. You're bringing it over to the contextual personal, this is the new magic for app developers. Is this leading to AR? >> Oh absolutely. >> I mean we're talking about ... This is the convergence of the new formulas for successful app development. >> Right, I mean we were talking about earlier what is AI and I mentioned all about data and it's absolutely true. Your home is collecting so much data about you that it's going to offer that personal response. So you're talking about is this going to lead to AR? Absolutely, so whatever data it has about your home you might bring your phone out as you go shopping or whatnot. You might be out sight-seeing and have your camera out. And it might bring back some memories, right or might display a photo from your photo album or something. So there's a lot of interesting ties that could come into it and obviously Samsung's camera on their phones are one of the top ones on the market. So there's potential for it, yeah. >> Sorry Ken, I've got to ask you. So looking at the bigger picture now let's look outside of Samsung. We can look at some tell signs here Google on stage clearly not grand-standing but doing their thing. Android, you know, AR core, starting to see that Google DNA. Now they've got tensor flow and a lot of goodness happening in the cloud with Sam Ramji over there kicking ass at Google doing a great job. Okay, they're the big three, some people call it the big seven I call it the big three. It's Amazon, Microsoft, Google. Everyone else is fighting for four, five, six. Depending on who you want to talk to. But those are the three, what I call, native clouds. Ones that are going to be whole-saleing resource. Amazon is not Google, Amazon has no Android. They dropped their phones. Microsoft, Joe Belfiore said hey I'm done with phones they tapped out. So essentially Microsoft taps out of device. They've still got the Xbox. Amazon tapping out of phones. They've got commerce. They've got web service. They've got entertainment. This is going to be interesting. What's your take? >> Well interesting is an under-statement there. I mean, you look at what the ... Amazon, right now, is basically running the show when it comes to virtual assistant or voice-powered assistance. Alexa, Amazon launched a bunch of Alexa products recently and then soon after, I believe it was the last month, Google launches a whole bunch of Google home devices as well. But what's interesting is that both of those companies are targeting... Have a different approach to what Samsung is, right? Remember Samsung's with Bixby 2.0 is all about consolidating the home, right? In my post I coined that it was basically their fight to unite the internet of things kind of thing. But, you know, when it comes to Alexa with Amazon and Google they're targeting not only the smaller integrations with maybe like August or SmartLocks or thermostats and whatnot but they're also going after retailers and businesses. So how many skills can you have on Alexa? How many, what are they called, actions can you have on Google Home? They're going after businesses. >> Well this is the edge of the network so the reason why, again coming back full-circle, I was very critical on day one yesterday. I was kind of like, data IoT that's our wheelhouse in TheCUBE. Not a lot of messaging around that because I don't think Samsung is ready yet and nor should they be given their evolution. But in Amazon's world >> I think they're ... The way they played it yesterday was pretty good a little humble, like they didn't set that expectation like oh my god this is going to >> They didn't dismiss it but they were basically not highlighting it right. >> Well they did enough. They did enough to entice you to tease it but like, look, they have a long way to go to kind of unite it. SmartThings has been around for a while so they've been kind of building it behind the scenes. Now this is like hey now we're going to slap on AI. It's similar to ... >> What do you hear from developers? I've been hearing some chirping here about AI it's got to be standardized and not sure. >> Oh, absolutely. I think a lot of developers will probably want to see hey if I'm going to build... If I want to leverage AI and kind of consolidate I want to be able to have it to maximize my input maximize my reach. Like I don't want to have to build one action here one service skill here. Whatever Samsung's going to call for Bixby. You know I want to make it that one thing. But Samsung's whole modernization that's going to be interesting in terms of your marketplace. How does that play out? You know, Amazon has recently started to monetize or start to incentivize, as it were, developers. And Google if they're not already doing that will probably has plenty of experience in doing that. With Android and now they can do that with Google. >> So I've got to ask you about Facebook. Facebook has been rumored to have a phone coming but I mean Facebook's >> Ken: They tried that once. >> They're Licking their wounds right now. I mean the love on Facebook is not high. Fake news, platform inconsistencies. >> Ken: Ad issues. >> Moves fast, breaks stuff. Zuck is hurting. It's hurting Zuck. Certainly the Russian stuff. I think, first of all, it's really not Facebook's fault. They never claimed to be some original content machine. They just got taken advantage of through bad arbitrage. >> It's gets it to some scale. >> People are not happy with Facebook right now so it's hard for them to choose a phone. >> Well, you're right. There are rumors that they were going to introduce the phone again after... We all remember Facebook Home which was, you know, we won't talk about that anymore. But I think there was talk about them doing a speaker some sort of video thing. I think they were calling it... I believe it's called Project Aloha. I believe Business ETC. and TechCrunch have reported on that extensively. That is going to compete with what Amazon's going. So everyone is going after Amazon, right. So I think don't discount Samsung on this part I think they are going to be I don't want to call them the dark horse but you know, people are kind of ignoring them right now. >> Well if Samsung actually aligned with Amazon that would be very because they'd have their foot in both camps. Google and Amazon. Just play Switzerland and win on both sides. >> Samsung, I think Samsung >> That might be a vital strategy. Kinesis if the customers wanted to do that. Google can provide some cloud for them, don't know how they feel about that. >> Yeah I mean Samsung will definitely be... I think has the appeal with their history they can go after the bigger retailers. The bigger manufacturers to leverage them because there's some stability as opposed to well I'm not going to give access to my data to Amazon you look at Amazon now as Amazon's one of the probably the de facto leader in that space. You see people teaming up with Google to compete against them. You know, there's a anti-Amazony type of alliance out there. >> Well I would say there's a jealousy factor. >> Ken: True, true. >> But a lot of the fud going out there... I saw Matt Asay's article in InfoWorld... And it was over the top basically saying that Amazon's not giving back an open source. I challenged Andy Jesse two years ago on that and Matt's behind the times. Matt you've got to get with the program you're a little bit hardcore pushed there. But I think he's echoing the fear of the community. Amazon's definitely doing open source first of all but the same thing goes for Ali Baba. I asked the founder of Ali Baba cloud last week when I was in China. You guys are taking open source what are you giving back and it was off the record comment and he was like, you know, they want to give back. So, just all kinds of political and or incumbent positions on open source, that to me is going to be the game-changer. Linux foundation, Hipatchi is growing, exponential growth in open source over the next five to ten years. Just in terms of lines of code shipped. >> Right. >> Linux foundation's shown those numbers and 10% of that code is going to be new. 90% of the code's going to be re-used and so forth. >> Ken: Oh absolutely. I mean you're going to need to have a lot of open source in order for this eco-system to really flourish. To build it on your own and build it proprietary it basically locks it down. Didn't Sony deal with that when they were doing, like, they're own memory cards for cameras and stuff and now their cameras are using SD cards now. So you're starting to see, I think, a lot of companies will need to be supportive of open source. In tech you start to see people boasting that, you know, we are doing this in open source. Or you know, Facebook constantly announces hey we are releasing this into open source. LinkedIn will do that. Any company that you talk to will... >> Except Apple. Apple does some open source. >> Apple does some open source, yeah. >> But they're a closed system and they are cool about it. They're up front it. Okay final question, bottom line, Samsung Developer Conference 2017 what should people know that didn't make it or are watching this, what should they know about what they missed and what Samsung's doing, what they need to do better. >> You know I think what really took the two-day conference is basically Bixby. You look at all the sessions; all about Bixby. SmartThings, sure they consolidated everything into the SmartThings cloud, great. But you know SmartThings has been around for a while and I'm interested to see how well they've been doing. I wish they released a little bit more numbers on those. But Bixby it was kind of an interesting 10 million users on them after three months launching in the US which is very is a pretty good number but they still have a bit of a ways to go and they're constantly making improvements which is a very good, good, good thing as well. >> Ken Yeoung, a friend of TheCUBE, tech reporter formerly with VentureBeat now onto his next thing what are you going to do? Take some time off? >> Take some time off, continue writing about what I see and who knows where that takes me. >> Yeah and it's good to get decompressed, you know, log off for a week or so. I went to China I was kind of off Facebook for a week. It felt great. >> Yeah. (laughs) >> No more political posts. One more Colin Kaepernick kneeling down during the national anthem or one more anti-Trump post I'm going to... It was just disaster and then the whole #MeToo thing hit and oh my god it was just so much hate. A lot of good things happening though in the world and it's good to see you writing out there. It's TheCUBE, I'm John Furrier, live in San Francisco, Samsung Developer Conference exclusive Cube coverage live here we'll be right back with more day two coverage of two days. We'll be right back.

>> Narrator: Live from San Fransisco, it's theCUBE covering Samsung Developer Conference 2017. Brought to you by Samsung. >> Okay welcome back everyone here live in San Fransisco at Moscone West, is theCUBE's exclusive coverage of Samsung Developer Conference #SDC2017. I'm John Furrier co-founder of SiliconANGLE media, co-host of theCUBE. My next guest is artist, director, and producer Rob Prior, at Robprior.com. Great to have you, thanks for spending time. >> It's good to be here. >> Alright. Great to have you. You're super impressive. I was amazed by the work behind me on the wide shot. Can we go to the wide shot? You can see the work you've done. You were just here behind us on the main Disruptor studio with Stan Lee who was Marvel Comics, legend in the industry. >> Legend. >> I mean absolutely legend. And he's here promoting, you know, the edge of the network with Samsung. Games and all that good stuff, part of the developer conference. >> Yeah. >> But you were up there painting with both hands in real time. And did this art. >> Yeah, it was less than an hour, I think this one was. I don't know I don't even keep track anymore. I'm just like... >> So you do both hands. So how did that come about? How did you get to the two hands? >> When I was about, alright, I was going to be an artist no matter what. My entire family line were artists, but none by profession. So, I was kind of not even given a choice. So I got to be about 10 years old and I thought the same thing that every 10 year old thinks, "what if I loose my right hand?". No 10 year old thinks that. So I switched at 10. I switched to, you know I was born a righty, I switched to be a lefty. I switched everything. I switched, you know, baseball, how I threw a balls, playing guitar. I switched everything over. So for two years, no mater how much any one begged me, to like, my grades were going down, cause no one could read my writing, cause I'm like... >> Cryptic. >> Yeah it was weird, and so at that point I made my left hand as good as my right hand. And I was published very young. I was published at 13, internationally at 15. And 13, when I got published, I had math homework due, and I had a painting, a cover due. And I'm like oh my god how am I going to do, I mean. >> Screw the homework, I'm going to do the painting. >> Yeah, so I picked up two brushes and I'm was oh yeah I can do this. Then I actually figured out that I could do my math homework and paint simultaneously. I shut my eyes apparently, when, I don't know when I do it, but when I paint, my eyes are shut a lot of the time. >> Wow, that's awesome. So great skills, so it gets it done faster, but it's also creative. Talk about your work, your artistry, cartoons. You started doing, what did you get into first? And how did your career evolve? Take us through the evolution of your career, because now in the tech scene, you're doing some awesome art, but we live in a digital world. >> Yeah. >> How's that? You're doing cartoons, covers. >> When I first started out, I was doing interiors. Like just pen and ink interiors. And then I started moving into color painted covers, and, you know, sort of gradually went from, you know from black and white work to full color work, to being, doing a lot of different magazine covers, book covers. You name it. I worked heavily with TSR, which is Dungeons and Dragons at the time. >> Yeah. >> And I just sort of moved forward and kept... >> And you got then you got to Hollywood started with movies. What movies did you work on? >> Oh my god, I've worked on a lot of low budget movies. I worked on TV series like Buffy the Vampire Slayer, Firefly, Angel. God, so many. I mean, like literally that whole era of TV shows. You know, movie wise I've done stuff with Fast and the Furious. Wow, it's amazing, when you get asked, when you have a giant body of work. When you ask that question all I see are ducks going across. >> Well you just came off stage, so you're really in painting mode now, and you just did this painting. >> Yeah. And how long did it take you do this one? >> I'm sorry? >> This art, how long did it take you to do this one? >> This was a little under an hour. I painted one earlier as well on the main stage during the keynote speech. And that one took me 45 minutes or something like that. >> So they're giving their talk, and you're painting away. >> Yep. >> And you've done this at concerts? >> Yeah >> Tell us what other venues have you done? >> Things like this. I've done it with concerts. People like Tech N9ne, Linkin Park, you know, Steve Aoki, Flo Rida, just to name a few. So I do it while they're performing. So I'll do a full, like, four foot by eight foot painting in about an hour and a half. But when I'm doing gallery work it takes me about a day, maximum two days a painting. >> Yeah. Well you're considerable talent. You mentioned before we came on camera, you're going to do the Linkin Park memorial at the Hollywood Bowl. >> I am, I'm going to be painting there on the 27th, at the Hollywood Bowl. You know, there's going to be a lot of people there, just, you know I think they said the tickets sold out in, like, 39 seconds, or, it was crazy. >> Yeah. >> But I'm fortunate to be able to do that. >> Yeah. >> And pay my respects as well, so. >> Well great work you're doing. I'm really inspired by that because one of the things we're passionate about at SiliconANGLE and theCUBE here is social science, arts, and technology coming together. That's clearly a trend that's happening. I start see the younger generation too coming into this world, and certainly, you have four kids, I have four kids too. We talked about that earlier, but, they're getting immersed in this digital culture and might miss out on some of the analog art. >> Absolutely. >> And what's your thoughts on that, because, this is like, you do both right. >> Yes. >> So you get your hands dirty, I see your hands are dirty. >> Yep they're filthy. >> Good job, you really roll up your sleeves, little pun intended. So, this is the key to success. Share your thoughts and vision for the younger generation and other artists out there, because art will be the front and center piece of technology inspiration, user interface, gaming, augmented reality. >> No, absolutely, you know what, here's the thing. And this is something that you and I were talking about just a little bit ago. I think the, we as humans have a choice. You know, especially kids nowadays they can go and they can be fully immersed, but then they miss all the other things, you know. I've seen kids at tables texting each other instead of talking. But I think if you take the analog era, the thing, like the live painting. Cause I use, I'll take a picture of this I'll pour it into the computer, ill clean it up, and I'll do that. I think mixing the two worlds is vital, you know, in advancing forwards as humans. I mean that's just my opinion, I try to teach my kids that as well. >> Yeah. >> You can't forget about the real world. >> Yeah. >> Because the real world's going to be here no matter what. >> Yeah. >> So, you know- >> And then game developers are out there right now working on a lot of ideas, inspiration, you've drawn monsters before. >> Absolutely >> Some of the characters here from Marvel with Stan Lee. There is, do you need the creative spark? >> Oh absolutely. And look there are, creative spark, anything can be a tool. You know, so, the computer, doing computer art is an amazing opportunity to explore a new kind of tool, right? To invent and create new creatures or new things. It's all on how you use it. And then you get the people, I said this on stage the other day, you get people who are taking photos and then pressing 27 filters and calling it art. I think you have to go backwards and, once again, be able to do the analog. Write your story, create your idea and take any tool that's available and make it happen. Whether it's to picking up a paintbrush, whether it's getting on a computer on a Wacom tablet. >> So you think that's practice from a young artist standpoint is get down and dirty, get analog. >> Absolutely. >> And that's your inspiration sandbox, if you will. >> Absolutely, you know, and I think, here's an example. It's hard to have a gallery show of all digital stuff. Beause then it's just prints of things that you've done. There's no brush strokes, there's nothing there. And a lot of art collectors want to see the stroke. They want to know it's one-of-a-kind, that's it. >> Yeah the prototype. >> Yeah >> Or whatever the inspiration was. It's inspiring. >> Absolutely. So I tell all artistes, and even to the best computer artists, I'm like, go analog, get your hands dirty, paint. And let that speak as well. >> I've been lucky at my age to see a bunch of waves of innovation in technology. It's super exciting. I'd love to get your thoughts, from your perspective, and the artistry community, and you've been in L.A., over the past 10 years, maybe even 20, but say 10 an easier number. 10 years ago the Iphone wasn't even out, right? >> Oh god. >> So actually, 10 years ago it was the Iphone, but let's say 11 years ago. There was no Iphone, there was, YouTube just hit the scene. So this whole digital culture has just shifted. >> Oh absolutely. >> Apple was a no name company in 2000, right? Micheal Dell once said, " They should give the stock back to stockholders". (laughter) So Steven Jobs proved them all wrong. What is the scene like in your world around the last 10 years? What's been the disruptive change? Where's the enablement? What's been bad? What's been good? What's your thoughts? >> You know, in the art world itself, it's something I just mentioned, what's disrupted the art world, is people coming in and literally just being, what I call, a button pusher artist. You know, they figure out a filter or a tan, or whatever, they make art on their phone, and they're like. And that disrupts a lot of things. Because then it shows, or can teach, kids or artists, or anybody. People our age, whatever, it doesn't matter. That it's okay to do that and skip all of the steps, and I think that's the biggest point is the technology has allowed people to think they can skip steps, but you can't. You can never skip the step- >> What's the consequences of those steps skipping. What's the consequence there? >> So, if that's what you are, and you've figured out filters, and you get hired to do a job, because maybe you're the greatest filter button pusher in the world. But then all of the sudden your computer goes out. What do you do? >> Call Apple Care. >> Yeah, there you go. >> Cheese bar appointment. >> I know, I konw You're screwed basically. >> You are. I mean, I knew way back in the 20 years ago, if you were versed in drawing cars, and you got a job doing storyboards for a commercial, and all of the sudden they said, "Hey we're changing everything. Now we're taking out all the cars and now it's real people". If you're not good at drawing real people, you lost your job. Same basic concept. >> Yeah. >> You have to take it all in, you know, in a giant ball. And for the people who are like, "I don't want to touch a computer". Man, that's- >> So it works both ways. >> Absolutely works both ways. >> So what you're saying, if I get this right, is the computer's a great enable and accelerant of a finished product. >> Rob: Absolutely. >> So you use it, you'll take this print you did behind us, you'll touch it up, and you'll turn it into posters, you'll sell it, you'll syndicate it. >> Yep. >> Etcetera, etcetera, but you did the work here in an hour. With both hands. You did it just on the fly, total creative, creativity. >> Yeah, I mean, today's world, I think, if we let things go too much then the computer takes over and we loose a part of ourselves. >> And what about your social friends. Like musicians, you know? >> Oh my god. >> So what's the musician vibe, same thing? I mean tools are out there now, my son's doing some stuff on Ableton live, he loves that software suite, but he's still laying some guitar licks down. >> Absolutely, and you know, the great thing about in the music scene, I heard this a lot when Pro Tools first came out. Everybody was like, "That's the death of the producer". No, that was the beginning of a different kind of producer. And if you can do things at home and you're good, then it's great. >> What's the culture like in L.A. right now in terms of the creative producer, creator? Cause you've got like a maker culture on the geek side. Robotics, maker culture put stuff together, build some new things. Now you got a creator culture which builds off the maker culture, then you got the builder culture all kind of coming together. What's the success formula in your mind, besides the managing the tools. What's the mindset of the new producer, the new director, the new artist? What do you see as success points? >> These are some of the best questions I've ever been asked. Like, literally in every interview I'm answering the same ones. No, this is great. I think, I think it's a little bit of the wild west out in L.A., you know, and all over. Because, you're forming amalgamations. The director of a movie is no longer, possibly, just a director. He's also working on some of the cinematography. Maybe he's an editor, you know, it's a jack of all trades thing. And I think a lot of the people that had one trade going in, and were really good at it, are finding that they're getting passed up sometimes by the person who can do four or five different things including being able to be versed at technology >> Yeah we're seeing a lot of the things happen in the computer industry, just to share on my side of the table. Data scientist is the hottest job on the planet. Doing data. Some of the best data scientists are anthropologists. >> Really? >> Like weird majors in college. But they have a unique view of the data. They're not parochial in their thinking. They're looking at it differently. Or they have a math background, and obviously math is pretty important in data science, but also, it's not just prototypical, you got to be this spec. It's a little bit of a different artsy kind of a feel, cause you got to be, look at things differently. You got to be able to rotate around 360. >> And that's exactly it. That you've got to have, you got to be thinking outside of the box at all times nowadays. >> Well Rob what's next for you? What' going on? You got a lot of things going on. >> Rob: Oh wow. >> You got a lot of business ventures, you make a lot of money on your prints, you're famous. You're exploring new territory. What are some of the boundaries you're pushing right now creatively, that's really getting you excited? >> Well, I'm going to be directing a movie coming up. Which I find great because it allows me to take every bit of all the things I know and put it into a package, that's fun. I've got several gallery shows coming up. I've got a gallery show that I'll be doing with Stan, which will be New York and L.A. And, just getting on stage with more and more bands. You know, I think- >> You're a cult of personality, what's it like working with Stan? He's a cult of personality. >> Oh my god, Stan is, Stan's great. >> People yelling stuff at him, "hey what do you think about that". I mean there's a lot of culture in the Marvel Comics world. >> Oh man he, you know, and look he's like what, 95. And he's got more energy than I do. Literally last night, we're all out to dinner and I left before everybody else did. Stan outlast me. A 95 year old guy, and I'm like, "I'm too tired, I got to go to bed". And Stan's still going, you know. >> The energizer bunny. >> He's an animal. >> Well great for coming on. Thanks for the inspiration. Great art, got amazing art right here >> Thank you so much for having me man. >> Great job, congratulations. >> Thank you >> Good to see the arts. Analog and the digital worlds connecting. This is the key to success in the technology business. Bringing an artisan mindset to great technology for vital benefits. That's what theCUBE believes, we believe it. And so does Mr. Prior here. Check out the art, robertprior.com. Check it out. Robprior.com. It's theCUBE live from San Francisco. More after this short break. >> Thanks for having me.

>> From San Francisco, it's theCUBE. Covering Samsung Developer Conference 2017. Brought to you by Samsung. (electronic music) >> Welcome back everyone. Here live in San Francisco, Mascone West. This is theCUBE's exclusive coverage live video here at Samsung Developer Conference, #SDC2017. I'm John Furrier, the co-founder of SiliconANGLE Media and co-host of theCUBE. My next guest is Dean Takahashi, who is the lead writer for GamesBeat for VentureBeat big blog covering business and innovation technology. Obviously, been a journalist and writer covering mobile and mobile gaming for a long time. Legend in the Silicon Valley community. Dean, great to see you. >> Yeah, thank you. Thank you for the kind intro. >> People who follow you know, you've been out there in the front line looking at the evolution of gaming obviously, from gaming and then obviously mobile gaming hit a thing. Then gen 2, gen 3. I don't know what generation we're on, but certainly Samsung is converging. That's their message here. Trying to keep these smart things, the cloud message a little bit of an IOT. Feels like an enterprise show a little bit. But, at the end of the day, it's the consumer connection. >> It's all coming together now >> It's all coming together. What's your rapport? What are you seeing? What are you reporting on? >> Well, I cover everything from the smallest startups, including the small game companies. I try to pay attention to Silicon Valley in general. And then the big companies as well. So, the relationships pertain to developers, who are on the small side to the platform owners on the big side. And, I see a really big war going on among all the platform owners. They're trying to get the hearts and minds of those developers. They're trying to bring in, trying to do what Samsung is doing. Which is integrate a lot of different things onto their platform. And, we'll see how much sort of openness is sort of left at the end of this. Or how much of a commons there is across the whole tech landscape, or the whole game industry. And I don't know who's going to win, who's going to own it all. But, everybody's trying. >> It's a war. Platform wars immediately. The device here, my new Samsung 8 is nice. It's got a big screen. It's gameable. Mobile gaming obviously hot. But again, the platform wars are interesting. Now they have the living room, they've got the kitchen, the smart family hub. All this stuff they're talking about. They had the smart TV for a while. The question that I have is, developers don't want hassles. They want the distribution and all the goodness of the big vendor, but one of the things Samsung seems to be trying to create is this unified fabric of breaking down the stovepipes within their company. Problem is, developers won't tolerate different API documentation. This is an issue we've heard from developers here in theCUBE is how does Samsung do that? Because that'll really be, that's the kryptonite for developers. That'll keep the super developers away. >> Yeah. Like the announcement they had here about the Internet of Things and trying to sort of integrate three different standards down into one is the kind of move that you have to make or you have to seek. Some of these come in through acquisitions but, yeah. The developers don't want to mess around with the multiple APIs. >> It's interesting. We cover, as you know, we cover a lot of the enterprise and the emerging tech with SiliconANGLE and theCUBE, and we see the enterprise is clear, right? DevOps, the cloud native, the Linux foundation. Those worlds are exploding. Open source is exploding. And then you got companies like Intel, which cares about field programmable gate arrays and 5G. Enabling that end to end. And then you've got the consumer companies whether it's Ali Baba or Samsung or a Google or an Apple, really caring about the device side. So, everything is kind of coming into the middle where cloud is the engine, right. So, the interesting thing I'd love to get your perspective on, Are developers sensitive to the fact that they can have more compu because augmented reality, even virtual reality. We've had one VIP influencer here on theCUBE say VR is done. 1.0 is done. But we learn from it. It didn't really hunt. It didn't really go off the shelves. But augmented reality is hotter, because it's more realistic. Drones are using augmented industrial IOT. >> Augmented reality has a nice launch pad, right. It's got a long runway off of smartphones. You create your app for smartphones and eventually it's going to run on all these other new things that come out, like the glasses. Once those are established, that's great. But in the meantime, the apps and developers can sort of make this living on the smartphone. >> So it's not a big bad like a Google Glass where it just kind of crashes and burns >> Yeah. >> Kind of thing. So they can get some beach head with mobile. >> Yeah. >> So the question for you is how vet the signal from noise on companies. Obviously you look for the ones that have more of a pragmatic business model. Get in on mobile gaming. Obviously Google is on stage with Android. So you're starting to see more openness with APIs. Differentiating from Apple, ecosystem, which it is what it is. How do you see companies differentiating and being real? >> Signal from noise, you do look at everything from who their alliances are with, to how many people, do they have enough people to get the job done? Do they have the funding? It's sort of figuring out whether the team has experience at what they're doing. So, a lot of the basics of journalism. Just finding out facts about a company. >> So, Magic Leap. Have you dug into those guys? I saw the funding news yesterday. Another $500 Million. >> Yeah. >> I haven't seen the product. I haven't seen the demo. I'm not covering gaming like you are. But you have seen their demo. Have you? >> I haven't seen their demo. >> I think a half, a half a million dollars more. That's a war chest. >> Yeah. They're out in Florida. So they're a bit far from me. They are very lucky to have convinced someone to give them some additional money. When they've burned through a billion dollars plus already so, $1.4 billion >> Insane. And nothing to show for it. >> $500 million more, yeah. And they're very ambitious and that's good but, >> It better be good. >> They almost seem like they were trying to say we're going to accelerate and beat Moore's Law. We're going to do something impossible, put these things into little glasses and it's going to be amazing. It's going to be like, so you can't distinguish augmented reality from reality, right? And surprise, surprise, you can't really rush Moore's Law. >> And by the way that's, I'm surprised they're not in Silicon Valley because it seems like that's a go big or go home strategy. Certainly, a billion dollars they've burned through, another half a billion. No one can do that. It's hard to do. So, back down to the more pragmatic ecosystem, you're seeing Samsung here. I like their approach. I think that it's a good strategy. They didn't overplay their hand at the show on talking about where the data resides. That was one thing I'm still not seeing but maybe they're going to bring that out later. Maybe it's not ready yet. The cloud, I didn't really see the cloud story there as much. I don't know what that means. So, those are open discussion points for me. But, certainly leveraging the device, leveraging the distribution is what they're offering. But then they made a comment here on theCUBE, "We're open." What does that mean? I mean Android's obviously got a benefit of being open. But what does open mean to you and how do you see that? >> I think that, you could argue that for smart things where it's connecting to something like an Invidia Shield. And you can use the remote control on an Invidia Shield to change your lighting, or something like that. So, it's sort of overlapping circles of certain, you know, I don't know if that's open. But it works. If you deliver something that works, your consumers, you know, it's relatively open. >> Yeah. And the glam is obviously electronics. Consumer electronics base. You've got a little bit of the IOT. I find this fascinating story of the IOT because people are things too. I mean, you're walking around with the phones. We have the fashion tech happening. And obviously gaming. Alright, what's the big surprise for you here at the show. Give me some positive review. What you liked about it, and what critical analysis, where they need to improve. What are some of your thoughts? >> I think there is always sort of that challenge for a big company like this that has a worldwide consumer base. How much do they want to cater to or appeal to the hardcore crowd? So, say like gaming and non-gamers is a good example of that. And they're not really trying to get everybody in gaming onto their platform or onto their side. They're saying that they're welcome. They can come. We've built this as an all-purpose sort of platform. And, they're not going out to invest in a lot of the game companies. They didn't put money into Magic Leap. They're not sort of trying to pull people in and >> They're not giving the hard sell. >> Yeah. The challenge then is that other companies are. Microsoft, Sony, and Nintendo of course are doing it. But Amazon, Google, even Apple to some degree is embracing a lot of gamers on the game platforms. Making their platforms fairly friendly. So, I think Samsung needs to decide whether it's going to step up in that space. Other territories, yeah. It's on a very good march, I think. To continuously come out with new tech that gets widely adopted. They're doing well in VR. But I think, it almost seems like they've embraced 360 video a lot more than they have on the game side. >> We'd certainly love to get those 360 cameras here. Apple versus Samsung. Obviously, World Wide Developer Conference is legendary. Samsung 4th year now doing this event. Compare, close, getting there, leveling up? >> Well, I think Apple's event was underwhelming in a lot of ways as far as just what they announced. And say even the performance of the phones. It doesn't really, it's kind of flatish compared to the performance of Samsung phones. I think Samsung has maybe a broader following and broader base. And they have the potential to draw >> And Android's global appeal >> draw more >> is pretty interesting. >> Yeah, draw more developers over who might find it easier. >> Interesting to see the psychographic profile of developer makeup from Apple and Samsung. Dean, thanks for coming on theCUBE. Really appreciate it. Dean Takahashi here inside theCUBE. Lead writer for GamesBeat, part of VentureBeat blog in Silicon Valley. Check them out, VentureBeat.com. Of course you've got siliconangle.com and thecube.net. That's our content there. This is theCUBE live coverage from Samsung Developer Conference. I'm John Furrier, right back with more after the short break. >> And also plug our GamesBeat conference. >> GamesBeat conference. >> GamesBeat Summit in April. April 9th and 10th in Berkeley. >> Yep, get the plug in. GamesBeat Conference in April. Check it out. Dean co-chairs the committee for getting the great content. Hardcore gamers, thought leaders. Check out GamesBeat Summit in April. Of course, this is theCUBE live coverage here in San Francisco. More after this short break. (electronic music)

>> Narrator: From San Francisco, it's theCUBE. Covering Samsung Developer Conference 2017. Brought to you by Samsung. (cheerful music) >> Welcome back everyone, live here from San Fransisco, Moscone West, at the Samsung Developer Conference, 2017 #SDC2017. I'm John Furrier, cohost of theCUBE, co-founder of Silicon Angle Media. My next guest, Hilary Karls, Senior Software Engineer at Uber. Great to have you on, welcome to theCUBE. >> Thank you for having me. >> Great to have a female engineer for Uber, pun intended. In all seriousness, thanks for coming out, appreciate it. >> Oh, my pleasure. >> Love talking tech here; Samsung obviously is huge with Android, that's what you do. What do you do with Uber? Let's get that out on the table. What's your role at Uber as an engineer? >> I'm an Android engineer, I work on UberEATS, which is our food delivery product. I've been at Uber for about three years now. So I've gotten to see UberEATS grow from just a tiny operations experiment, in LA, all the way up to being in over 120 cities and having its own app. >> Uber's got that great culture; trying new things. Love the iteration and our family uses the competitor, DoorDash, and I can't wait for UberEATS to come to Palo Alto. Is it in Palo Alto yet? >> Yeah, it is. >> I better try it out. Bring me a discount, can you send me a little discount code? >> Yeah, I can definitely send you a discount code. >> Okay good, got that out of the way. Got my free phone here from Samsung, as well. Thank you Samsung for the free phone. So let's talk about Samsung, obviously this is a developer's conference, you're on the front line, building the app on the Android side. >> Yeah >> Google was on stage yesterday so there it is, it's all out there, Samsung innovating with the handset. Great reviews on the new 8, great screen. This is an Apple-esque going on here. They're there, they got an iOT strategy, so they're bringing together lifestyle. >> Yeah. >> Okay, this is the new user experience. Okay, so has Android gone up? They got Bixby. >> They got Bixby, yeah. >> What's your experience with Android and developing in the environment? >> Well I've been developing on Android for about four or five years now, and it's wonderful. It's open, it enables you to actually go and build. Using more of the APIs and having more ability to connect into the phone itself. To be honest, I love it. It's one of those where you actually get to take your ideas and ship it out to a much broader range of people. >> Build things that are still very very beautiful and very usable to people. >> I was talking with Sam Ramji, who's heading up Cloud product management at Google, as well as, developer programs across Google. We were talking at VM World, and I know their conference is more Cloud oriented. >> Hmm Hmm >> Talking about the user experience and Google is hyper-focused on building open-sourced libraries. >> Hmm Hmm >> So Google is going to be contributing all this goodness, you got the tensor flow, you got all this innovations going on at Google, that's translating to the edge of the network, we're seeing that with Samsung. House devices are great, you got TVs that are known for that, but connecting the smart things is really their strategy. As a developer, how do you look at that landscape, because you're looking at now tons of open source goodness coming in, from Google and then the communities, Android leveling up on capability. >> Hmm hmm >> And with the open APIs, where do you try to navigate, how do you extract the signal from the noise in the community? >> Well basically, you look for whatever libraries are actually used very heavily by people that have latest commands. If it comes from something like from Google, or from other really strong reputed open source players, like Square, you'll end up seeing adoption of that a lot more. When you then go into internet of things, it becomes also like how you see community - the chicken and egg thing. Is this the best opportunity to go for right now? Is the community there, can I monetize this? How do you integrate it? >> Yeah, that's the big question, what's the integration? So let me ask you a question on the Android. In your opinion, Android, Apple IOS, leveled up, in terms of capability? >> Pretty much, yeah. >> What's the difference between IOS and the Android, if you could explain to someone that's knocking on the door of both developer communities. >> Well basically, I would go for who you were trying to go for first. Are you trying to target the U.S, and trying to target that higher end of consumer? Or are you trying to have a mass appeal? For a lot of small start-ups, I'd actually say go IOS first, it makes sense. But when you want to bring it to the global market that's when you really, really, really need Android. When you want to bring it to places around the world where there are more Androids than IOS, that's definitely something that just needs that core experience. >> Is there anything that Android has, because it seems to me that Android has a lot more unique opportunities to customize. >> Yes. >> I think that seems to appeal to developers. When I look at our data, we look at our audience, I'll see the general purpose, I call general purpose Apple because Apple is like fine jewelry. Everyone wants to have the high-end suits, and the high-end code, whatever. But, you don't have the flexibility because it's kind of a walled garden from Java's standpoint. You have the open garden with the Android, that community, their playing more in open source, you're seeing block chain, you're seeing all these kinds of cool communities. What are some of the things that Android offers in this open approach that you like? Is there things that jump out at you? >> Well a lot of it's the ability to get customized, to have better security controls, to have widgets on your home screen. From a developer's standpoint, to have more flexibility about when you ask for permissions vs. when you don't. Also, the richness of the notifications, we've had that for a while on Android. It's like you can do actions and have things animate and keep things like progress bars on there for quite some time and IOS is finally catching up to that. >> And you're happy with Android? >> Oh, very much so. >> Alright, so what's your take on this show at Samsung? What's your vibe on the show, feeling, they got some good stuff? When do they need to work on things? >> Ummm. >> Give me the positive review and then give me the critical what they can do better? >> Yeah, I think actually bringing everything together in a connected cloud makes a lot of sense. Developers don't really like fragmented APIs. If you have to actually go talk to five or six different services to get something done, that's a lot more effort and a lot more overhead of understanding of how to connect to each one. So bringing it all together in one place, especially if that can have the overhead of, handle the overhead, making it secure, and doing data storage, and all that stuff, makes a lot of sense. >> Awesome. Hilary, final question for ya, personal question, put you on the spot here. What's the coolest thing you've built this past couple of years? That you coded, could be anything. >> Ohhh. >> What's the coolest thing that you feel >> Personally? >> Yeah. >> Alright, so I guess it was a year and a half now, there was a team of four of us that build the new Android Eats app. Built it from scratch in about three and a half months It was a team that was magical and never happens in Silicon Valley. It was three women and a latino dude, and we shipped it. >> No way. >> Yeah. >> Three months? >> Yeah, three and a half months. Starting in September, shipping early. >> We're talking, on the drawing board, on the design, >> Yeah. Literally, start to end. First line of code in early September, end of code writing, like wrapping and shipping it up right before Christmas. >> That's the new format, three women and a latino dude. (laughing) Congratulations, anything you'd like to share with the audience about the development scene here, what you're thinking about, what you're passionate about? >> I really really loved the piece of using technology to build more human connection, better humanity. I thought that was amazing; that piece was really inspiring to me. >> This is the new lifestyle tech is coming. The consumerization, blending analog, and digital together. This is the new normal from fashion tech, to UberEats. Congratulations, thanks for coming on theCUBE, Hilary Karls, Senior Software Engineer at Uber. This is theCUBE's live coverage of Samsung Developer Conference 2017, in San Francisco. I'm John Furrier, we'll be back with more after this short break. (cheerful music)

>> Announcer: From San Francisco, it's The Cube, covering Samsung Developer Conference 2017 brought to you by Samsung. >> Okay, welcome back and we're live here in San Francisco for the Samsung Developer Conference, SDC2017. I'm John Furrier. This is The Cube's exclusive coverage, and I'm excited to have an amazing guest, Amanda Cooloong who's a chief storyteller, Women in Tech International, Tech TV, TechZula. She's been really a storyteller in digital for a long time. Great to have you on. Been following all your Twittersphere and your content. >> Thank you. >> You did some work with Leo Laporte, Jason Calcanis, both this week in tech's kind of version of the scene. >> Mm hm. >> What are you up to now? >> Well I am working very closely with Women in Technology International, WITI. It is the largest, oldest organization for women in tech. They have a huge summit that they put on in San Jose every year, and I'm sort of the class clown for that and emcee the conference and lead the charge there. >> Well certainly you know what's interesting you have kind of a cool vibe, you're a cool person, you know tech, you know cloud computing. >> Mm hm. >> You've been in inside baseball for the tech scene. >> Mm hm. >> But now the consumer market with digital. >> Yeah. >> Pretty powerful, I mean like finally us geeks now have a national and global stage to flex our geekness, so you see nerds- >> We're suddenly cool? >> Cool to be a geek and now you see well the programmer calls us over thank god. >> (laughs) Well is it? >> Well the bad side of it. The good side of the democratization is happening. >> Right. >> So now you have an augmented reality. So it's just some cool stuff happening. What are you most impressed with? >> What am I most impressed with? Well I love Blockchain. I've been involved with some of that for three or four years now. I actually had a podcast about Blockchain and Bitcoin. And I'm really excited about what that means for investment specifically and ICOs, Initial Coin Offerings. My friend Brock Pierce is a big, big figurehead with all of that, with Blockchain Capital. And I believe that, especially for women that are looking to get into investment and get back in the earlier stage of things, I think ICOs, Initial Coin Offerings, are a huge opportunity for them to really change up the venture world. >> So when you say ICOs, which we know a lot about 'cause we're doing one at SiliconANGLE the next couple quarters. >> Yeah. >> No rush to do it but we're going to use our own cryptocurrency. But those nuances, when you say investment do you mean as an alternative to venture capital investment or actually investing in, say, the currency itself? >> Both. But I think of it as a completely new way to invest in companies. And there are so many barriers especially for women in technology... Again, that's a big platform for me. To getting into that world that ICOs just are completely changing up the entire ecosystem there. >> Well we're seen a ton of stuff. You saw Lisa Fetterman was on earlier. >> Mm hm. >> She had a huge success with her Kickstarter. Now she's got some pretty glamorous products. The cooking thing is pretty sexy, right? >> Mm hm. >> That thing could go- >> Sous vide, even the term sous vide. I mean, it's so fresh (laughs) >> I would put money to that. I mean it's just so... But that's a good example of Kickstarter. When we look at some of the ICOs, a lot of people are raising some serious capital in utility and stock or securities. >> Mm hm. >> Although the regulations are a moving train. But on the utility side it's a no-brainer. There's some significant cash being raised. In some cases, five to 50 million plus in token sales. >> Mm hm. >> That's like Kickstarter on steroids. >> It really is, and some people are afraid of it. You know, some people are saying that's completely absurd. Why would you ever do that? I personally would say don't put all of your eggs in one basket either. We know that. There's volatility anywhere. But, again, I think it's opening a lot of doors and giving certain people opportunities that they didn't have before. >> So how is your Bitcoin position these days? >> I may have been an early investor in some Bitcoin. I may obsessively look at the value every 15 minutes or so. No, I am fortunate. I listened to my mentors, and luckily I love emerging tech, so I'm doing well in that regard. >> I saw a post on Facebook: If you just bought 10 in bitcoin and smoked weed and sat on the beach and clipped coupons all day and did nothing else, you'd be worth 20 million dollars. >> Let's just say I know people that have actually bought castles with it. I'm not joking. >> What I like about the crypto Boxchain side is that there's an early community growing. So what's your analysis, because a lot of people want to know, is it Silk Road guys? Are they bad actors? Bitcoin's the underbelly of the internet. Early adopter. >> Those stories were so funny at the beginning. I mean, I live in LA. Everyone loves the sensationalized story. And of course that existed with Bitcoin too, and yes, there was some truth to it. >> Oh of course there was. >> Yes, absolutely the Silk Road story was real. >> Anonymous and encrypted transactions. >> Oh yes. >> That's going to attract some honey to the bees. >> There's a reason why certain people can't come back into the country. Let's just leave it at that. However, we've also seen major financial institutions get onboard. You know, Fintech has exploded. There's a lot of legitimacy to Blockchain and the distributed ledger technology. >> It's one of the fastest growing products in the Linux Foundation, Hyperledger project- >> Yes. >> Which is just going gangbusters. IBM's behind it. >> Yep. >> So it's got that opensource vibe, I get that. But the community, talk about the community because there are people who are leading the community. You said you know a few of them. >> What's your take on the community? How big is it? It's emerging, obviously, it's growing. What's the protocol for new entrants coming in? What's the behavior norms? >> Sure. It's grown in leaps and bounds, I can say that. I mean, from the time I did my Bitcoin podcast a few years ago to now, back then it was very much the bro culture to a degree, a lot of libertarians (laughs), a lot of folks that couldn't come back in the country, to be quite honest. But there were certain people that came out of that movement though like Brock Pierce that really thought ahead to how do we legitimize this, how do we make sure that this is white knighted, so to speak. >> Yeah, well it's a revolutionary... It's fundamental. I had the founder of Alibaba Cloud on the record. Haven't published a video yet so this is exclusive material. He said, I asked him about Blockchain. He says it's fundamental to the internet. It is the internet. >> It is, mm hm. >> Just like TCP/IP was in the stack. >> Absolutely. >> He was adamant that this is not on top of the internet. It's fundamental to... He's talking about Blockchain. >> Yep. >> Absolutely 'cause it's supply chain, it's currency, it's a zillion things. >> It's not just coins. Everyone focused in on Bitcoin Bitcoin Bitcoin. It's a distributed ledger technology. So it goes hand in hand with the internet of things. So the two have become very much married in that regard. >> You know, all these guys I interview on The Cube over the years, and certainly I lived through it, talk about the waves, the PC wave. >> Mm hm. They talk about the client server wave. Client server essentially, it's not so much about the mini computers 'cause the mini computers were not the client server wave 'cause that was proprietary operating systems and proprietary hardware. >> Mm hm. >> HP. >> Right. >> What made client server was TCP/IP. That created Threecom, Cisco, interoperability. So that really was that second wave. People are comparing Blockchain to TCP/IP. >> I can see that. >> Dr. Wang from Alibaba Cloud. Other people are saying like the dot com bubble, euphoric excitement. >> Yeah. >> So that begs the question. Who can bring functionality... This is my thesis. I want to test it with you. >> Mm hm. >> Who can bring functionality and simplicity? Because all the successes in Web 1.0, was Yahoo a directory of links, simple, easy to use. Cisco Routers, connect your networks, it works. So simplicity and functionality seems to be the norm in the Blockchain world. >> Mm hm. >> What's your thoughts on that? Can you share your reaction to that? >> Simplicity and functionality, I mean, for me it's- >> In terms of the winners versus the losers 'cause that's what people want to know with Blockchain. Where's the scams and where the legit? >> Mm hm, well the scams are the people that came from the gaming side that had no real business expanding out the way that they did and everybody loses their coin. But we won't name names there. I think more- >> It's okay to name names. >> (laughs) But with functionality, I mean again, I keep going back to its marriage with IOT, you know, the ledger based technology and just being able to do anything transactional. That's the simplicity of it for me, the fact that it's opensource, the fact that, yeah, I think that's the core of it. >> So let's talk about Samsung. We're here's at the Samsung event. >> Sure. >> How do you see these guys? We were talking about Blockchain. It's kind of the next big wave coming. Obviously a lot of things underneath that, but above that you've got software machine learning, all the goodness of open source is growing exponentially. That wave is coming to exponential growth in opensource, code shipments, meaning more people using opensource, and things like Blockchain. How does that impact a Samsung, an Apple, an Amazon? >> Well I think opensource is necessary for IOT specifically. Obviously that would be shut down without that. I've been talking with a lot of the developers here, the Samsung-specific people saying what is it that's exciting you about this forward movement, like with the keynote this morning. What do we need? How do we move this entire industry forward with IOT? And they're excited about the platform that Samsung has announced this morning in terms of just the ubiquity of everything working together in comparison to, well, a lot of other... Sorry. >> So the crypto thing is also tying into that too. >> Yes. >> I was tying that with IOT because IOT has some security issues. >> Right. >> So we can argue maybe- >> Some security issues? (laughs) >> Well the surface area. So you know, the theme in the enterprise is, you know, cloud computing. There's no moat anymore, there's no firewall. >> Yeah. >> Perimiterless security. Perimiterless problems. It means the edge is a surface area, and we've seen these attacks coming. >> Right. >> That's a problem. >> Mm hm. >> So there's no silver bullet right now. >> Yeah. >> So Samsung probably is cagey right now on the data. >> Exactly. >> They've got some security products, but smarter things is their kind of pitch. >> And then everybody keeps saying well who owns the security piece, who's responsible for the security piece. I think that's a big question we're going to see popping up a lot because the security piece is going to be a very valuable piece to all of this, especially when you're looking at edge computing too and data being passed back and forth between the edge. I would rather see everything stay with just the edge devices, personally. >> Yeah, well it's easier to manage, why do you want to move data across the network? >> Yeah, exactly. >> Move compute it's more efficient. >> Yeah. >> So final take on augmented reality VR. >> Oh, okay. >> What's imploding? What's imploded? What's growing? What's rising? What's falling? >> Sure. >> We had a comment earlier, said VR 1.0 is over. >> It really is. I personally think AR is where it's at. I've watched a lot of things on the VR front and a lot of it was marketing speak. I think we need a bigger push on the hardware side for VR to work effectively too. We also need to look at the audience there. And a lot of people are complaining, well I don't just want to go disappear into a separate world. A lot of women, actually, are complaining about that side of it. But the AR side I think has way more application. >> Yeah, crawl, walk, run in virtual space, basically. >> Yeah, yeah. VR I think will still be a place, but I think AR is going to be a bigger explosion. >> One of the things we were talking about earlier was as folks have been through many waves you and I've seen, waves of innovation, Web 1.0, the early adopters were the adult industry with banners 'cause they were about making money. We saw this wave. We're seeing the Silk Roads and Blockchain. Arbitrage comes from usually bad actors and not usually desirable actors. >> Right. >> But one big indicator of the current user experience we're seeing is the gaming culture, right. >> Mm hm. >> Gaming right now seems to be the early adopter indicator of the major trend lines 'cause it's gamification, it's a little bit analog, multiplayer. >> Look at Unity. Unity has a huge presence here at SDC and especially on the VR front if you want to look at that. Unity's a huge player there. >> What are some of the things you see coming out of the gaming world? 'Cause we've seen virtual currencies, ICO, lot of storage, lot of dynamic, realtime. >> Yeah. Gaming mechanism too across the board always play into this too, but I think the big one is ICOs for me. That's the one I've been focusing on a lot, yeah. >> I'd like to follow up more with you on the ICO thing. We're doing a whole programming on that on November second, love to have you. >> Mm hm. Look at what Crystal Rose with Sensay's been doing. >> Who? >> Crystal Rose, Sensay, she's launched her own ICO called SENSE. >> SENSE. Great, looking forward to chatting more. >> Mm hm, out of LA. >> Final question for you for the folks not here. What's the vibe here? How would you describe SDC2017? >> I love that there's a great vibe of innovation. Honestly, I've been to some other stodgier conferences lately, and this one definitely has a nice playful, creative vibe. >> B2B is boring to boring. This is not- >> I know, you were talking about E2E, everything to everything. See, I was listening. >> You were. >> Everything to everything. Exciting to exciting. >> Exciting. >> See, I listened to that too. Yeah, I would say there's a lot of creativity here. There's a lot of side conversations happening. That's important. And I see a good balance of men and women, so that makes me happy. >> Well I'm excited from Vanessa for bringing on a great lineup, you included. >> Thank you. >> Great to meet you in person. Had a great conversation here inside The Cube. I'm John Furrier here, exclusive coverage of the SDC2017. We'll be back after this short break.

>> Narrator: Live from San Francisco, it's the CUBE. Covering Samsung Developer Conference 2017, brought to you by Samsung. >> Okay, welcome back everyone. We are here live with the CUBE coverage where Cloud Native and the SmartThings Conference from Samsung Developer Conference. I'm John Furrier, the founder, the co-founder of SiliconANGLE Media. Co-host of the cube here with Redg Snodgrass, who's the chairman of ReadWrite and ReadWrite Labs. >> Hello everybody. >> Also been an entrepreneur, he's done the Wearable World events, done a lot of things in tech, riding the waves. You seen them, a lot of action going on, Redg. Want to get your the thoughts as we wrap up day one of two days of wall-to-wall coverage of the cubes, Samsung Developer Conference, a lot going on. You know Samsung, they're trying to play their best hand that possible. Obviously, they're not going to come out and say, We're not really ready for primetime, for the cloud. But the reality is, they're not ready for primetime for the cloud and IoT. However, huge strides in positioning, messaging, and the self awareness of their stove pipes. They are series of stove pipes that they've recognized, We've got to make this a 2.0 Bixby that crosses across all of Samsung, open up IoT. >> Redg: Which I thought was great. >> Open ecosystem, everything else, to me, is a work in progress, kind of, cover the, hide the ball, a little bit, I mean, what's your thoughts? Do you agree or what's your reaction? >> Oh man, I was on a panel earlier today. And somebody was like, oh, this is great. And I wanted to go back to, back when we did the open API service with Alcatel-Lucent, when we roll out all this stuff for the telcos. I mean, it's just, it's a lot of hype, initially. But what I do like about it is it seems like there's a dogged commitment to creating all the different documentations necessary and bringing that in, I mean, if they really put the full marketing weight behind it, this could get really interesting really fast. I mean, they own almost every device in your home already. >> Well, I said the word hide-the-ball. Maybe I should take a step back and not be too harsh. What I mean by that is, they're not hiding the ball on purpose, I think they're, by design, and I think Greg mentioned this earlier. Greg Narain said, they're doing it by design. And I think that that's a good call. SmarterThings is a good positioning because it highlights multiple devices and connecting it together. I think if they played the data card and the cloud too much, they would've overplayed their hand, and it's not needed. I mean, do you think it's needed? I mean, I don't think it's needed. >> Well, one of the biggest problems with IoT right now is that you have multiple different silos creating data. And then all those data silos have to figure out how to come together and talk about it. I mean, it seems like they're taking a step out, and saying, hey, we want to build that solution. Which is great, I'm more interested in the orchestration between different OSs, like, how are they really going to do that? Because it, we talked a lot about, when you build one of these ecosystems, you're really just building an economy. And the more open that you let your economy, right, the more business models come in, the more people that can be there. And so, if we were to start thinking about these OSs as real economies, like what do you need to have economy work? >> Well, I think this is why, we were talking earlier, I think that you had a good point. I think that validates what I'm thinking out loud here, which is, why play the data card. They don't need to because it's still open-book. They still got to figure it out, and that's not a bad thing. They play with their best hand, which is the consumer hand. >> Redg: It's consumerism is where they're at >> The devices are awesome, the screen on the phones are phenomenal, they got TVs. They got a little bit of a family hub going on with the living room, kitchen thing, with the refrigerators. That's IoT, they got healthcare because it's a device issue. So they're working their way from the consumer edge into the industrial edge. Now, if you're in the IT world, you have security problems. So most people that we talk to, at the humans, they say, hey John, my plate is full, I got to staff up my DevOps and my application developers. I got to unbolt security from my IT department, make that report to the board as a profit center now. And I got all this machine learning and Cloud Ops, and you want me to do what? Like, instrument my entire factory with this IoT thing? So people are holding the brakes. >> Well, I mean think about it. Every day, right, you're confronted with another executive that has like fallen on a sword of a major security hack, a major security issue. And so, as an executive of a major like business unit, with a technology group in front of you, you're sitting there making all these decisions every day. And it used to, you used to come and say, okay, we're going to make decisions every eight, nine months. And you have this big waterfall thing in front of you. And you know that, from your vendors, that. >> John: It's predictable >> Everything was predictable, and now it's like, oh man, I got to get into this Google Glass stuff, and I've got, no, now it's wearables, and wearables, that doesn't work, I need my IoT infrastructure stuff. And so we're moving the court, you know, away from all these CIO, CTOs consistently of what they need to think about next. >> It's interesting, if you look at the stack, go back to the old 80s OSI model, you got the lower level stack, middleware, and then application stacks. If you follow the data, and the networks, and the packets, how it moves, you can almost see the trends, batch versus real time. And I think what we've seen in the big data world, in data sciences, which can be analytics, obviously specialty industry. But the role of data and realtime, self-driving cars, really highlights this really huge wave coming, which is how that people dealt with data and software, the relationship between software and data was different. You store it in a database, build the database, call the database, get the data out, load it in, slow, monolithic, siloed. But now you have data that you need in really low latency at any given time, in any different app, from any different database, in less than a millisecond how do you do that. >> Well, think of it. >> John: That takes intelligence. >> About two years ago, I had a great conversation with a big packet moving company that managed most of the packet movement for most of the internet. And we were talking about, what does it look like per person in the US in the next like three or four years? And it could be up to a petabyte a day at a per person. Now that sounds awesome because if you look at all the different like videos we watch, it's like, oh, that's great, really cool flying car. You know, connecting windows, no one's really doing the math on that. And if it's a petabyte per day per person, like in the US a year even, or you know. I could see models where it could be a month. Think about what that does to the network load. We just don't have the math to be able, you know, possibility to handle that. >> This is why the decentralization with Blockchain is interesting. Even though Blockchain is hyped up, I think it's fundamental to the internet, as this Dr. Wong from Alibaba, who told me that last week. He said it was like a TCP/IP, I agree with him because you have distributed computers, which we know about. We've been there, done that, but now you got decentralized and distributed, two different concepts at the same time. That's a fundamental paradigm shift. >> Well, I mean it's just, so, I mean, you got to. >> It's intoxicating to think about what that disrupts. >> No, no, I love it, I mean, honestly, I've fallen in love with narrow band networks the last week. For some reason, I'm the weirdest person on the planet. Because it's such a solution for security. It's such a solution for a lot of this back calling and data that we're going to have. It'll be interesting to look at, but when you think about the pure math on this. >> John: Are you back calling data or are you back calling compute? >> Oh, well it's so. >> That's a different conversation. The trend is, don't move the data. Throw the compute at it because compute is, this is an architectural renaissance happening, people are re-imagining. >> How many, how many startup. >> In global infrastructure. >> Execs can even like draw architecture? Right, with all the lame startups, I mean, when was the last time you saw like somebody pitch. When they came to pitch, it's like, let me talk about my architecture. >> John: That should be the first slide. >> It should be the slide that you talk about as an executive and everything, I don't see. >> If he can't get on the whiteboard. >> Startups deliver architecture. >> If you can't get on the whiteboard and lay out an architecture on fundamentally the core engine of your technology, you shouldn't get funded. >> Well, so that is a major issue that's happening right now because I do think that we have this group think where we've disallowed a lot of R&D thinking. We don't do longterm R&D before we get a product to market. And now, like all. >> John: Sometimes you can't. Sometimes you have to sprint out and put a stake in the ground and iterate. >> Think about all of the connected device product. How do you test the connected device product to scale? Right, I mean the iPhone, you know Samsung, everybody has all these devices out there, they're getting this data, it's coming in they can actually iterate on that product and make decisions, right? >> Well, that brings up a good point. We saw this at the Cube at VMWorld. For the first time we heard people grumbling in the hallways like, you know, I love the ENC tries, but they just haven't tested this use case. And the use case was a new workload that had unique characteristics. In this case they needed low latency. It was an edge device, so it was mandatory to have no latency with all this was trickling data in. But in this case, they had set up their virtual SAN in a tiered basis. And they needed a certain hardware configuration with vSAN. And they've never tested the hardware stack with the software stack. So it's just one of those things that the hardware vendor just never imagined, you can't QA the unknown. So this is where I'd see Samsung doing things like in-chip and seeing what Intel's doing with some of their FPGA stuff. You can see that these infrastructure guys got to bring that DevOps concept to the consumer world. >> Redg: Oh, it's going to be so hard. >> Which is programming the. >> Redg: So hard. >> The hardware at will. >> Yeah, well. >> John: Like the cloud DevOps ethos. What do you think of that? >> Yeah, no, no, no, look, I mean, I'm such a big fan of being able to get your product in people's hands, to be able to see the use cases, develop them out and push that forward. You know, big corporations can do that. You have 10 iterations of almost every iPhone right now, with thousands of engineers iterating on it. So when you look at like the competitor, which is your device right now, versus every other piece of IoT technology that isn't been perfected or anything. Our biggest issue is we're driven by the success of the smartphone for every other piece of technology today. And that's, that makes it hard to drive adoption for any other devices. >> So I get your thoughts on this, 'cause we wrap up day one. Obviously, let's talk about the developers that they're targeting, okay. >> Okay. >> The Samsung developers that they're targeting is the same kind of developers that Apple's targeting. Let's just call it out, however, you see voice-activated touch, you're seeing the services tools, now they're bringing in an IoT. You're not hearing Apple talk about IoT. This is unique, you got Google onstage, wink, wink, hey, everybody we're here, we're Google, Android, coming together. What is in the mind of the developer in the Samsung ecosystem right now, what's your take on it, what's the psychology of that developer? >> I built an app at one point in time. It was dating app a long time ago, right, with some other guys, they built it, I was just the mouth. It's called Scout and we were on the Simian platform, and the iPhone, and we were on web, we were on mobile web. And in the iPhone app store, all with one engineer. And it was really hard because we had real-time chat. It was just so much crazy things. At the end of the day, what always matters is, again, you're building economies, you're not building fun playgrounds or anything else like that. And if your economy is, your platform is the easiest to use, it has the capabilities and advantages that are the norm, right, you'll win. Bass Diffusion is great it's this guy out here, he won a Nobel prize, but what Bass Diffusion says, in order for you to win in a market, you need two things, imitation and innovation. Imitation, for instance, in TVs, is your TV black and white, is it color. As things move up, innovation eventually overtakes, and always becomes innovation. So when you look at like what's needed in market, the platform that is the easiest to use, the platform that has the most capable imitative qualities, it's just very easy for you to push things to market universally from OS to OS, along with certain pieces of innovation around business models, certain API capabilities that may make it easier for them to deliver revenues. If those are the things that are delivered, that we see pushed out, a good blend of imitation and innovation, the win. It's that person that actually can deliver it. >> Well, we're seeing gaming in entertainment really driving change, Netflix earnings just came out. They blew it away again, you're seeing the cord cutters are clearly there. >> So much for Disney, right? >> E-commerce, yeah, I mean, Amazon's still got to make some moves too, even though they were still winning. No one's really falling out of the chair for Prime. I mean, no, I don't know a lot of people who rigorously turn on Prime, they shop on Prime, but not necessarily watching any entertainment. So I'm a little critical of Amazon on that. But, then again, but Amazon's doing the right thing. Netflix, Amazon, YouTube, you're seeing a culture of digital entertainment shifting. E-commerce is shifting, and now you got web services. I think Amazon encapsulates, in my mind, a great strategy, retail and services, but if you extend that out to the rest of the world, voice-activated apps, you can blend in commerce entertainment, you can replicate Amazon. I mean, they could replicate everything out there in the open. >> Amazon is so good at understanding where they fit in the stack and then, pushing the edge case further and further and further along. They're really brilliant, versus like VMware that's like, oh man, we can make apps, no problem. They went to make apps, and it didn't work out so well, they're great with VMs, so. >> John: They're great with operators in the enterprise, not so much with DevOps. >> No, no, no, no, and it's. >> They got pivotal for that now. Michael Dell bought everyone up. >> Yeah, exactly. It's understanding where you fit in the stack and being able to take advantage of it strategically. I mean, like I said, I think Samsung's positioned really well, I mean, I wouldn't have come and hung out with everybody if I was like, ah, I'm going to be bored all day. There's a lot of really exciting things. >> We got a lot of eye candy, no doubt about it. I love their TVs, love their screens. The new Samsung phone, is spectacular, you what I mean. >> I'm pretty ecstatic. >> It was the first phone that wanted me to get transferred off my iPhone. And I ended up getting the little junior Samsung here, but. >> Oh no, well it'll be interesting as they start to connect their platform together as all a lot of these other developers start pushing the pieces of their strategy together. Remember, it's like whenever you throw a strategy out here like this, it's like you have a big puzzle with a lot of empty pieces. >> I mean, the question I have for you is, let's just close out the segment. What do you think, what area should Samsung really be doubling down on or peddling faster, I should say. What should be developing faster? Is it the open APIs, is it the cloud? And they got to get the open ecosystem going, in my opinion. That's my take, what do you think they should be working on the most right now? >> Yeah, I mean like look, cloud is going to be really, really, there's a lot of competitors out in cloud. There's a lot of multiple, there's a lot of choices, right. Where I've seen them like really do well, I'll go back to the fact that I firmly believe that Google never really monetized the Android that Samsung did that a lot better. And so, by looking at the different points in the market, where they're good, I mean, their ecosystem is solid. I mean, yes, I mean it seems like the sexy thing is Apple, but I've talked to several developers, and I know where they make their money, and they do a strong amount of revenue, if not equivalent to where the iPhone is, at least from what I've heard so far. >> The android market share it's not shabby at all. >> Not, so. >> Damn good. >> So they've, they've been able to do this, like, from that, taken that Android stack, applying that imitation and innovation on top of it, fascinatingly so, I wouldn't count them out for this. And I'm pretty encouraged to see all the other aspects, but I like the ecosystem built out too. >> Redg Snodgrass, ReadWrite Labs, quick plug for you. What's going on in your world? Got some recent activities happening, please share update. >> So, yeah it's great, so we just launched our IOT revolution event series where we look at the atomic unit of different markets. And what that means is, we find the real buyers and sellers, a lot like what Debbie Lann, who I love, did. And we look at the buyers and sellers together, along with the top series A startups, all around newsworthy issues. And so, whatever it's like, is it hacking and Russia. You know, then we'll get cybersecurity experts up, and we'll talk about those issues from an executive point of view. And that's the thing that's making me most excited because I get to have all these conversations with people. It will be on video, onstage, November 13th, is the first one, it's a private event, but we'll work out anybody. >> Where's it going to be? >> It'll be in San Francisco, around 100 Broadway. So it's kind of a quiet thing, but I'd love for everybody to come if you're interested. >> It's a quiet thing but I want everyone to come. It was, not going there, too many people are going. >> It's like my parties, right? >> It's like a Yogi Berra. Well, thanks for coming out, appreciate, wrapping up day one of coverage The Cube. This is Samsung Developer Conference 2017. Hashtag SDC2017, that's what they're calling it. Lot of great guests today go to YouTube.com/siliconangle for all the great footage. And also check the Twitter sphere, lot of photos. And shout-out to Vanessa, out there has like helped us set everything up. Appreciate it and great to the team. That's day one wrap up, thanks for watching. (upbeat music)