(radio calls) >> Announcer: From around the globe, its theCUBE covering Space & Cybersecurity Symposium 2020, hosted by Cal poly. Hello, welcome back to theCUBE virtual coverage with Cal Poly for the Space and Cybersecurity Symposium, a day four and the wrap up session, keynote session with the Lieutenant Governor of California, Eleni Kounalakis. She's here to deliver her keynote speech on the topic of California's role in supporting America's Cybersecurity future. Eleni, take it away. >> Thank you, John, for the introduction. I am Lieutenant Governor Eleni Kounalakis. It is an honor to be part of Cal Poly Space and Cybersecurity Symposium. As I speak kind of Pierre with the governor's office of business and economic development is available on the chat, too ready to answer any questions you might have. California and indeed the world are facing significant challenges right now. Every day we are faced with the ongoing COVID-19 pandemic and the economic downturn that is ensued. We have flattened the curve in California and are moving in the right direction but it is clear that we're not out of the woods yet. It is also impossible right now to escape the reality of climate change from the fire sparked by exceptionally rare, dry lightening events to extreme heat waves threatening public health and putting a strain on our electricity grid. We see that climate change is here now. And of course we've been recently confronted with a series of brutal examples of institutionalized racism that have created an awakening among people of all walks of life and compelled us into the streets to march and protest. In the context of all this, we cannot forget that we continue to be faced with other less visible but still very serious challenges. Cybersecurity threats are one of these. We have seen cities, companies and individuals paralyzed by attacks costing time and money and creating an atmosphere of uncertainty and insecurity. Our state agencies, local governments, police departments, utilities, news outlets and private companies from all industries are target. The threats around cybersecurity are serious but not unlike all the challenges we face in California. We have the tools and fortitude to address them. That is why this symposium is so important. Thank you, Cal Poly and all the participants for being here and for the important contributions you bring to this conference. I'd like to also say a few words about California's role in America's future in space. California has been at the forefront of the aerospace industry for more than a century through all the major innovations in aerospace from wooden aircraft, to World War II Bombers, to rockets and Mars rovers. California has played a pivotal role. Today, California is the number one state in total defense spending, defense contract spending and total number of personnel. It is estimated the Aerospace and Defense Industry, provides $168 billion in economic impact to our state. And America's best trained and most experienced aerospace and technology workforce lives here in California. The fact that the aerospace and defense sector, has had a strong history in California is no accident. California has always had strong innovation ecosystem and robust infrastructure that puts many sectors in a position to thrive. Of course, a big part of that infrastructure is a skilled workforce. And at the foundation of a skilled workforce is education. California has the strongest system of public higher education in the world. We're home to 10 university of California campuses, 23 California State university campuses and 116 California Community Colleges. All told nearly 3 million students are enrolled in public higher education. We also have world renowned private universities including the California Institute of Technology and Stanford University numbers one and three in the country for aerospace engineering. California also has four national laboratories and several NASA facilities. California possesses a strong spirit of innovation, risk taking and entrepreneurship. Half of all venture capital funding in the United States, goes to companies here in California. Lastly, but certainly no less critical to our success, California is a diverse state. 27% of all Californians are foreign born, 27% more than one in four of our population of 40 million people are immigrants from another country, Europe central and South America, India, Asia, everywhere. Our rich cultural diversity is our strength and helps drive our economy. As I look to the future of industries like cybersecurity and the growing commercial space industry, I know our state will need to work with those industries to make sure we continue to train our workforce for the demands of an evolving industry. The office of the lieutenant governor has a unique perspective on higher education and workforce development. I'm on the UC Board of Regents, the CSU Board of Trustees. And as of about two weeks ago, the Community Colleges Board of Governors. The office of the lieutenant governor is now the only office that is a member of every governing board, overseeing our public higher education system. Earlier in the symposium, we heard a rich discussion with Undersecretary Stewart Knox from the California Labor and Workforce Development Agency about what the state is doing to meet the needs of space and cybersecurity industries. As he mentioned, there are over 37,000 job vacancies in cybersecurity in our state. We need to address that gap. To do so, I see an important role for public private partnerships. We need input from industry and curriculum development. Some companies like Lockheed Martin, have very productive partnerships with universities and community colleges that train students with skills they need to enter aerospace and cyber industries. That type of collaboration will be key. We also need help from the industry to make sure students know that fields like cybersecurity even exist. People's early career interests are so often shaped by the jobs that members of their family have or what they see in popular culture. With such a young and evolving field like cybersecurity, many students are unaware of the job opportunities. I know for my visits to university campuses that students are hungry for STEM career paths where they see opportunities for good paying jobs. When I spoke with students at UC Merced, many of them were first generation college students who went through community college system before enrolling in a UC and they gravitated to STEM majors. With so many job opportunities available to STEM students, cybersecurity ought to be one that they are aware of and consider. Since this symposium is being hosted by Cal Poly, I wanted to highlight the tremendous work they're doing as leaders in the space and cybersecurity industry. Cal Poly California Cybersecurity Institute, does incredible work bringing together academia, industry and government training the next generation of cyber experts and researching emerging cybersecurity issues. As we heard from the President of Cal Poly, Jeff Armstrong the university is in the perfect location to contribute to a thriving space industry. It's close to Vandenberg Air Force Base and UC Santa Barbara and could be home to the future permanent headquarters of US Space Command. The state is also committed to supporting this space industry in the Central Coast. In July, the State of California, Cal poly US-based force and the others signed a memorandum of understanding to develop a commercial space port at Vandenberg Air Force Base and to develop a master plan to grow the commercial space industry in the region. Governor Newsom has made a commitment to lift up all regions of the state. And this strategy will position the Central Coast to be a global leader in the future of the space industry. I'd like to leave you with a few final thoughts, with everything we're facing. Fires, climate change, pandemic. It is easy to feel overwhelmed but I remain optimistic because I know that the people of the State of California are resilient, persistent, and determined to address our challenges and show a path toward a better future for ourselves and our families. The growth of the space industry and the economic development potential of projects like the Spaceport at Vandenberg Air Force Base, our great example of what we can look forward to. The potential for the commercial space industry to become a $3 trillion industry by mid century, as many experts predict is another. There are so many opportunities, new companies are going to emerge doing things we never could have dreamed of today. As Lieutenant General John Thompson said in the first session, the next few years of space and cyber innovation are not going to be a pony ride at the state fair, they're going to be a rodeo. We should all saddle up. Thank you. >> Okay, thank you very much, Eleni. I really appreciate it. Thank you for your participation and all your support to you and your staff. You guys doing a lot of work, a lot going on in California but cybersecurity and space as it comes together, California's playing a pivotal role in leading the world and the community. Thank you very much for your time. >> Okay, this session is going to continue with Bill Britton. Who's the vice president of technology and CIO at Cal Poly but more importantly, he's the director of the cyber institute located at Cal Poly. It's a global organization looking at the intersection of space and cybersecurity. Bill, let's wrap this up. Eleni had a great talk, talking about the future of cybersecurity in America and its future. The role California is playing, Cal Poly is right in the Central Coast. You're in the epicenter of it. We've had a great lineup here. Thanks for coming on. Let's put a capstone on this event. >> Thank you, John. But most importantly, thanks for being a great partner helping us get this to move forward and really changing the dynamic of this conversation. What an amazing time we're at, we had quite an unusual group but it's really kind of the focus and we've moved a lot of space around ourselves. And we've gone from Lieutenant General Thompson and the discussion of the opposition and space force and what things are going on in the future, the importance of cyber in space. And then we went on and moved on to the operations. And we had a private company who builds, we had the DOD, Department Of Defense and their context and NASA and theirs. And then we talked about public private partnerships from President Armstrong, Mr. Bhangu Mahad from the DOD and Mr. Steve Jacques from the National Security Space Association. It's been an amazing conference for one thing, I've heard repeatedly over and over and over, the reference to digital, the reference to cloud, the reference to the need for cybersecurity to be involved and really how important that is to start earlier than just at the employment level. To really go down into the system, the K through 12 and start there. And what an amazing time to be able to start there because we're returning to space in a larger capacity and it's now all around us. And the lieutenant governor really highlighted for us that California is intimately involved and we have to find a way to get our students involved at that same level. >> I want to ask you about this inflection point that was a big theme of this conference and symposium. It was throughout the interviews and throughout the conversations, both on the chat and also kind of on Twitter as well in the social web. Is that this new generation, it wasn't just space and government DOD, all the normal stuff you see, you saw JPL, the Hewlett Foundation, the Defense Innovation Unit, Amazon Web Services, NASA. Then you saw entrepreneurs come in, who were doing some stuff. And so you had this confluence of community. Of course, Cal Poly had participated in space. You guys does some great job, but it's not just the physical face-to-face show up, gets to hear some academic papers. This was a virtual event. We had over 300 organizations attend, different organizations around the world. Being a virtual event you had more range to get more people. This isn't digital. This symposium isn't about Central California anymore. It's global. >> No, it really has gone. >> What really happened to that? >> It's really kind of interesting because at first all of this was word of mouth for this symposium to take place. And it just started growing and growing and the more that we talk to organizations for support, the more we found how interconnected they were on an international scale. So much so that we've decided to take our cyber competition next year and take it globally as well. So if in fact as Major General Shaw said, this is about a multinational support force. Maybe it's time our students started interacting on that level to start with and not have to grow into it as they get older, but do it now and around space and around cybersecurity and around that digital environment and really kind of reduce the digital dividing space. >> Yeah, General Thompson mentioned this, 80 countries with programs. This is like the Olympics for space and we want to have these competitions. So I got great vision and I love that vision, but I know you have the number... Not number, the scores and from the competition this year that happened earlier in the week. Could you share the results of that challenge? >> Yeah, absolutely. We had 83 teams participate this year in the California Cyber Innovation Challenge. And again, it was based around a spacecraft scenario where a spacecraft, a commercial spacecraft was hacked and returned to earth. And the students had to do the forensics on the payload. And then they had to do downstream network analysis, using things like Wireshark and autopsy and other systems. It was a really tough competition. The students had to work hard and we had middle school and high school students participate. We had an intermediate league, new schools who had never done it before or even some who didn't even have STEM programs but were just signing up to really get involved in the experience. And we had our ultimate division which was those who had competed in several times before. And the winner of that competition was North Hollywood. They've been the winning team for four years in a row. Now it's a phenomenal program, they have their hats off to them for competing and winning again. Now what's really cool is not only did they have to show their technical prowess in the game but they also have to then brief and out-brief what they've learned to a panel of judges. And these are not pushovers. These are experts in the field of cybersecurity in space. We even had a couple of goons participating from DefCon and the teams present their findings. So not only are we talking technical, we're talking about presentation skills. The ability to speak and understand. And let me tell you, after reading all of their texts to each other over the weekend adds a whole new language they're using to interact with each other. It's amazing. And they are so more advanced and ready to understand space problems and virtual problems than we are. We have to challenge them even more. >> Well, it sounds like North Hollywood got the franchise. It's likethe Patriots, the Lakers, they've got a dynasty developing down there in North Hollywood. >> Well, what happens when there's a dynasty you have to look for other talent. So next year we're going global and we're going to have multiple states involved in the challenge and we're going to go international. So if North Hollywood pulls it off again next year, it's going to be because they've met the best in the world than defeated >> Okay, the gauntlet has been thrown down, got to take down North Hollywood from winning again next year. We'll be following that. Bill, great to get those results on the cyber challenge we'll keep track and we'll put a plug for it on our site. So we got to get some press on that. My question to you is now as we're going digital, other theme was that they want to hire digital natives into the space force. Okay, the DOD is looking at new skills. This was a big theme throughout the conference not just the commercial partnerships with government which I believe they had kind of put more research and personally, that's my personal opinion. They should be putting in way more research into academic and these environments to get more creative. But the skill sets was a big theme. What's your thoughts on how you saw some of the highlight moments there around skill sets? >> John, it's really interesting 'cause what we've noticed is in the past, everybody thinks skill sets for the engineering students. And it's way beyond that. It's all the students, it's all of them understanding what we call cyber cognizance. Understanding how cybersecurity works whatever career field they choose to be in. Space, there is no facet of supporting space that doesn't need that cyber cognizance. If you're in the back room doing the operations, you're doing the billing, you're doing the contracting. Those are still avenues by which cybersecurity attacks can be successful and disrupt your space mission. The fact that it's international, the connectivities, all of those things means that everyone in that system digitally has to be aware of what's going on around them. That's a whole new thought process. It's a whole new way of addressing a problem and dealing with space. And again it's virtual to everyone. >> That's awesome. Bill, great to have you on. Thank you for including theCUBE virtual, our CUBE event software platform that we're rolling out. We've been using it for the event and thank you for your partnership in this co-creation opening up your community, your symposium to the world, and we're so glad to be part of it. I want to thank you and Dustin and the team and the President of Cal Poly for including us. Thank you very much. >> Thank you, John. It's been an amazing partnership. We look forward to it in the future. >> Okay, that's it. That concludes the Space and Cybersecurity Symposium 2020. I'm John Furrier with theCUBE, your host with Cal Poly, who put on an amazing virtual presentation, brought all the guests together. And again, shout out to Bill Britton and Dustin DeBrum who did a great job as well as the President of Cal poly who endorsed and let them do it all. Great event. See you soon. (flash light sound)

>>from around the globe. It's the Cube covering space and cybersecurity. Symposium 2020 hosted by Cal Poly. Yeah, Lauren, Welcome to the Space and Cybersecurity Symposium 2020 put on by Cal Poly and hosted with Silicon Angle acute here in Palo Alto, California for a virtual conference. Couldn't happen in person this year. I'm John for a year. Host the intersection of space and cybersecurity. I'll see critical topics, great conversations. We got a great guest here to talk about the addressing the cybersecurity workforce gap, and we have a great guest, a feature speaker. Stewart Knox, the undersecretary with California's Labor and Workforce Development Office. Stewart Thanks for joining us today. >>Thank you so much, John. Appreciate your time today and listening to a little bit of our quandaries with making sure that we have the security that's necessary for the state of California and making sure that we have the work force that is necessary for cybersecurity in space. >>Great, I'd love to get started. I got a couple questions for you, but first take a few minutes for an opening statement to set the stage. >>Sure, realizing that in California we lead the nation in much of cybersecurity based on Department of Defense contractors within the Santa California leading the nation with over $160 billion within the industry just here in California alone and having over 800,000 bus workers. Full time employment in the state of California is paramount for us to make sure that we face, um, defense manufacturers approximate 700,000 jobs that are necessary to be filled. There's over 37,000 vacancies that we know of in California, just alone in cybersecurity. And so we look forward to making sure that California Workforce Development Agency is leading the charge to make sure that we have equity in those jobs and that we are also leading in a way that brings good jobs to California and to the people of California, a good education system that is developed in a way that those skills are necessarily met for the for the employers here in California and the nation, >>One of the exciting things about California is obviously look at Silicon Valley, Hewlett Packard in the garage, storied history space. It's been a space state. Many people recognize California. You mentioned defense contractors. It's well rooted with with history, um, just breakthroughs bases, technology companies in California. And now you've got technology. This is the cybersecurity angle. Um, take >>them into >>Gets more commentary to that because that's really notable. And as the workforce changes, these two worlds are coming together, and sometimes they're in the same place. Sometimes they're not. This is super exciting and a new dynamic that's driving opportunities. Could you share, um, some color commentary on that dynamic? >>Absolutely. And you're so correct. I think in California we lead the nation in the way that we developed programs that are companies lead in the nation in so many ways around, uh, cyberspace cybersecurity, Uh, in so many different areas for which in the Silicon Valley is just, uh, such a leader in those companies are good qualified companies to do so. Obviously, one of the places we play a role is to make sure that those companies have a skilled workforce. Andi, also that the security of those, uh, systems are in place for our defense contractors onda For the theater companies, those those outlying entities that are providing such key resource is to those companies are also leading on the cutting edge for the future. Also again realizing that we need to expand our training on skills to make sure that those California companies continue to lead is just, um, a great initiative. And I think through apprenticeship training programs on By looking at our community college systems, I think that we will continue to lead the nation as we move forward. >>You know, we've had many conversations here in this symposium, virtually certainly around. The everyday life of consumer is impacted by space. You know, we get our car service Uber lyft. We have maps. We have all this technology that was born out of defense contracts and r and D that really changed generations and create a lot of great societal value. Okay, now, with space kind of on the next generation is easier to get stuff into space. The security of the systems is now gonna be not only paramount for quality of life, but defending that and the skills are needed in cybersecurity to defend that. And the gap is there. What >>can we >>do to highlight the opportunities for career paths? It used to be the day when you get a mechanical engineering degree or aerospace and you graduated. You go get a job. Not anymore. There's a variety of of of paths career wise. What can we do to highlight this career path? >>Absolutely correct. And I think it starts, you know, k through 12 system on. I know a lot of the work that you know, with this bow and other entities we're doing currently, uh, this is where we need to bring our youth into an age where they're teaching us right as we become older on the uses of technology. But it's also teaching, um, where the levels of those education can take them k through 12. But it's also looking at how the community college system links to that, and then the university system links above and beyond. But it's also engage in our employers. You know, One of the key components, obviously, is the employers player role for which we can start to develop strategies that best meet their needs quickly. I think that's one of the comments we hear the most labor agency is how we don't provide a change as fast as we should, especially in technology. You know, we buy computers today, and they're outdated. Tomorrow it's the same with the technology that's in those computers is that those students are going to be the leaders within that to really develop how those structures are in place. S O. K. Through 12 is probably primary place to start, but also continuing. That passed the K 12 system and I bring up the employers and I bring them up in a way, because many times when we've had conversations with employers around what their skills needs were and how do we develop those better? One of the pieces that of that that I think is really should be recognized that many times they recognized that they wanted a four year degree, potentially or five year, six year degree. But then, when we really looked at the skill sets, someone coming out of the community college system could meet those skill sets. And I think we need to have those conversations to make sure not that they shouldn't be continue their education. They absolutely should. Uh, but how do we get those skill sets built into this into 12 plus the two year plus the four year person? >>You know, I love the democratization of these new skills because again. There's no pattern matching because they weren't around before, right? So you gotta look at the exposure to your point K through 12 exposure. But then there's an exploration piece of whether it's community, college or whatever progression. And sometimes it's nonlinear, right? I mean, people are learning different ways, combining the exposure and the exploration. That's a big topic. Can you share your view on this because this now opens up mawr doors for people choice. You got new avenues. You got online clock and get a cloud computing degree now from Amazon and walk in and help. I could be, you know, security clearance, possibly in in college. So you know you get exposure. Is there certain things you see? Is it early on middle school? And then I'll see the exploration Those air two important concepts. Can you unpack that a little bit exposure and exploration of skills? >>Absolutely. And I think this takes place, you know, not only in in the K 12 because somebody takes place in our community colleges and universities is that that connection with those employers is such a key component that if there's a way we could build in internships where experiences what we call on the job training programs apprenticeship training pre apprenticeship training programs into a design where those students at all levels are getting an exposure to the opportunities within the Space and Cybersecurity Avenue. I think that right there alone will start to solve a problem of having 37 plus 1000 openings at any one time in California. Also, I get that there's there's a burden on employers. Thio do that, and I think that's a piece that we have to acknowledge. And I think that's where education to play a larger role That's a place we had. Labor, Workforce, Development Agency, player role With our apprenticeship training programs are pre apprenticeship training programs. I could go on all day of all of our training programs that we have within the state of California. Many of the list of your partners on this endeavor are partners with Employment Training Panel, which I used to be the director of the Brown administration of um, That program alone does incumbent worker training on DSO. That also is an exposure place where ah worker, maybe, you know, you know, use the old adage of sweeping the floors one day and potentially, you know, running a large portion of the business, you know, within years. But it's that exposure that that employee gets through training programs on band. Acknowledging those skill sets and where their opportunities are, is what's valid and important. I think that's where our students we need to play a larger role in the K 12. That's a really thio Get that pushed out there. >>It's funny here in California you're the robotics clubs in high school or like a varsity sport. You're seeing kids exposed early on with programming. But you know, this whole topic of cybersecurity in space intersection around workforce and the gaps and skills is not just for the young. Certainly the young generations gotta be exposed to the what the careers could be and what the possible jobs and societal impact and contributions what they could be. But also it's people who are already out there. You know, you have retraining re Skilling is plays an important role. I know you guys do a lot of thinking on this is the under secretary. You have to look at this because you know you don't wanna have a label old and antiquated um systems. And then a lot of them are, and they're evolving and they're being modernized by digital transformation. So what does the role of retraining and skill development these programs play? Can you share what you guys are working on in your vision for that? >>Absolutely. That's a great question. And I think that is where we play a large role, obviously in California and with Kobe, 19 is we're faced with today that we've never seen before, at least in my 27 years of running program. Similar Thio, of course, in economic development, we're having such a large number of people displaced currently that it's unprecedented with unemployment rates to where we are. We're really looking at How do we take? And we're also going to see industries not return to the level for which they stood at one point in time. Uh, you know, entertainment industries, restaurants, all the alike, uh, really looking at how do we move people from those jobs that were middle skill jobs, topper skilled jobs? But the pay points maybe weren't great, potentially, and there's an opportunity for us to skill people into jobs that are there today. It may take training, obviously, but we have dollars to do that generally, especially within our K 12 and are que 14 systems and our universities. But we really wanna look at where those skill sets are are at currently. And we want to take people from that point in time where they said today, and try to give them that exposure to your point. Earlier question is, how do we get them exposed to a system for which there are job means that pay well with benefit packages with companies that care about their employees? Because that's what our goal is. >>You know. You know, I don't know if you have some visibility on this or ah opinion, but one observation that I've had and talking to whether it's a commercial or public sector is that with co vid uh, there have been a lot of awareness of the situation. We're adequately prepared. There's, um, readiness. But as everyone kind of deals with it, they're also starting to think about what to do. Post covert as we come out of it, Ah, growth strategy for a company or someone's career, um, people starting to have that on the top of their minds So I have to ask you, Is there anything that you see that they say? Okay, certain areas, maybe not doubling down on other areas. We're gonna double down on because we've seen some best practices on a trajectory of value for coming out of co vid with, you know, well, armed skills or certain things because you because that's what a lot of people are thinking right now. It's probably cyber is I mean, how many jobs are open? So you got well, that that's kind of maybe not something double down on here are areas we see that are working. Can you share your current visibility to that dynamic? >>Absolutely. Another great question. One of the key components that we look at Labor Workforce Development Agency. And so look at industries and growth modes and ones that are in decline boats. Now Kobe has changed that greatly. We were in a growth rate for last 78 years. We saw almost every industry might miss a few. You know that we're all in growth in one way or enough, obviously, that has changed. Our landscape is completely different than we saw 67 months ago. So today we're looking at cybersecurity, obviously with 30 plus 1000 jobs cos we're looking at Defense Department contractor is obviously with federal government contracts. We were looking at the supply chains within those we're looking at. Health care, which has always been one, obviously are large one of our large entities that has has grown over the years. But it's also changed with covered 19. We're looking at the way protective equipment is manufactured in the way that that will continue to grow over time. We're looking at the service industry. I mean, it will come back, but it won't come back the way we've seen it, probably in the past, but where the opportunities that we develop programs that we're making sure that the skill sets of those folks are transferrable to other industries with one of the issues that we face constant labor and were forced moment programs is understanding that over the period of time, especially in today's world again, with technology that people skill sets way, don't see is my Parents Day that you worked at a job for 45 years and you retired out of one job. Potentially, that is, that's been gone for 25 years, but now, at the pace for which we're seeing systems change. This is going to continue to amp up. I will stay youth of today. My 12 year old nephew is in the room next door to me on a classroom right now online. And so you know, there. It's a totally different atmosphere, and he's, you know, enjoying actually being in helping learning from on all online system. I would not have been able to learn that way, but I think we do see through the K Through 12 system where we're moving, um, people's interest will change, and I think that they will start to see things in a different way than we have in the past. They were forced systems. We are an old system been around since the thirties. Some even will say prior to the thirties came out of the Great Depression in some ways, and that system we have to change the way we develop our programs are should not be constant, and it should be an evolving system. >>It's interesting a lot of the conversation between the private and public partnerships and industry. You're seeing an agile mind set where it's a growth mindset. It's also reality based mindset and certainly space kind of forces. This conversation with cyber security of being faster, faster, more relevant, more modern. You mentioned some of those points, and with co vid impact the workforce development, it's certainly going to put a lot of pressure on faster learning. And then you mentioned online learning. This has become a big thing. It's not just putting education online per se. There's new touch points. You know you got APS, you got digital. This digital transformation is also accelerating. How do you guys view the workforce development? Because it's going to be open. It's gonna be evolving. There's new data coming in, and maybe kids don't want to stare at a video conference. Is there some game aspect to it? Is there how do you integrate thes new things that are coming really fast? And it's happening kind of in real time in front of our eyes. So I love to get your thoughts on how you guys see that, because it will certainly impact their ability to compete for jobs and or to itself learn. >>I think one of the key components of California's our innovation right and So I think one of the things that we pride ourselves in California is around that, um that said, that is the piece that I think the Silicon Valley and there's many areas in California that that have done the same, um, or trying to do the same, at least in their economy, is to build in innovation. And I think that's part of the K through 12 system with our with our our state universities and our UCS is to be able to bridge that. I think that you we see that within universities, um, that really instill an innovative approach to teaching but also instill innovation within their students. I'm not sure there yet with our fully with our K 12 system. And I think that's a place that either our community colleges could be a bridge, too, as well. Eso that's one component of workforce development I think that we look at as being a key. A key piece you brought up something that's really interesting to me is when you talk about agile on day, one of the things that even in state government on this, is gonna be shocking to you. But we have not been an agile system, Aziz. Well, I think one of the things that the Newsome administration Governor Newsom's administration has brought is. And when I talk about agile systems, I actually mean agile systems. We've gone from Kobol Systems, which are old and clunky, still operating. But at the same time, we're looking at upgrading all of our systems in a way that even our technology in the state of California should be matching the technology that our great state has within our our state. So, um, there in lies. It's also challenges of finding the qualified staff that we need in the state of California for all of our systems and servers and everything that we have. Um, currently. So you know, not only are we looking at external users, users of labor, workforce development, but we're looking at internal users that the way we redevelop our systems so that we are more agile in two different ways. >>You just got me. I triggered with COBOL. I programmed in the eighties with COBOL is only one credit lab in college. Never touched it again. Thank God. But this. But this >>is the >>benefit of cloud computing. I think this is at the heart, and this is the undertone of the conference and symposium is cloud computing. You can you can actually leverage existing resource is whether there legacy systems because they are running. They're doing a great job, and they do a certain work load extremely well. Doesn't make sense to replace what does a job, but you can integrate it in this. What cloud does this is Opening up? Can mawr more and more capabilities and workloads? This is kind of the space industry is pointing to when they say we need people that can code. And that could solve data problems. Not just a computer scientist, but a large range of people. Creative, um, data, science, everything. How does California's workforce solve the needs of America's space industry? This is because it's a space state. How do you see that? Let your workforce meeting those needs. >>Yeah, I think I think it's an investment. Obviously, it's an investment on our part. It's an investment with our college partners. It's an investment from our K 12 system to make sure that that we are allocating dollars in a way through meeting the demand of industry Onda, we do look at industry specific around there needs. Obviously, there's a large one. We wanna be very receptive and work with our employers and our employee groups to make sure that we need that demand. I think it's putting our money where our mouth is and and designing and working with employer groups to make sure that the training meets their needs. Um, it's also working with our employer groups to make sure that the employees are taken care of. That equity is built within the systems, Um, that we keep people employed in California on their able to afford a home, and they're able to afford a life here in California. But it's also again, and I brought up the innovation component. I think it's building an innovation within systems for which they are employers but are also our incoming employees are incumbent workers. And you brought this up earlier. People that already employed and people that are unemployed currently with the skill set that might match up, is how do we bridge those folks into employment that they maybe have not thought about. We have a whole career network of systems out throughout the city, California with the Americans job Centers of California on day will be working, and they already are working with a lot of dislocated workers on day. One of the key components of that is to really look at how do we, um, take what their current skills that might be and then expose them to a system for which we have 37 plus 1000 job openings to Andi? How do we actually get those books employed? It's paying for potentially through those that local Workforce Innovation Opportunity Act, funding for Americans job centers, um, to pay for some on the job, training it Z to be able to pay for work experiences. It's to be able to pay for internships for students, um, to get that opportunity with our employers and also partner with our employers that they're paying obviously a percentage of that, too. >>You know, one of the things I've observed over my, um, career 54 times around the sun is you know, in the old days when I was in college in school, you had career people have longer jobs, as you mentioned. Not like that anymore. But also I knew someone I'm gonna be in line to get that job, maybe nepotism or things of that nature. Now the jobs have no historical thing or someone worked longer in a job and has more seniority. Ah, >>lot of these >>jobs. Stewart don't HAVA requirements like no one's done them before. So the ability for someone who, um, is jumping in either from any college, there's no riel. It's all level set. It's like complete upside down script here. It's not like, Oh, I went to school. Therefore I get the job you could be Anyone could walk into these careers because the jobs air so new. So it's not where you came from or what school you went to or your nationality or gender. The jobs have been democratized. They're not discriminating against people with skills. So this opens up mawr. How >>do you >>see that? Because this really is an opportunity for this next generation to be more diverse and to be mawr contributed because diversity brings expertise and different perspectives. Your thoughts on that? >>Absolutely. And that was one of the things we welcome. Obviously we want to make sure that that everybody is treated equally and that the employers view everyone as employer employer of choice but an employee of choices. Well, we've also been looking at, as I mentioned before on the COVITZ situation, looking at ways that books that are maybe any stuck in jobs that are don't have a huge career pathway or they don't have a pathway out of poverty. I mean, we have a lot of working for people in the state of California, Um, that may now do to cope and lost their employment. Uh, this, you know, Let's let's turn back to the old, you know? Let's try, eliminate, eliminate, eliminate. How do we take those folks and get them employed into jobs that do have a good career pathway? And it's not about just who you knew or who you might have an in with to get that job. It is based on skills, I think, though that said there we need to have a better way to actually match those jobs up with those employers. And I think those are the long, ongoing conversations with those employer groups to make sure that one that they see those skill sets is valid and important. Um, they're helping design this crew sets with us, eh? So that they do match up and that were quickly matching up those close skills. That so that we're not training people for yesterday skills. >>I think the employer angles super important, but also the educators as well. One of the things that was asked in another question by the gas they they said. She said The real question to ask is, how early do you start exposing the next generation? You mentioned K through 12. Do you have any data or insight into or intuition or best practice of where that insertion point is without exposure? Point is, is that middle school is a elementary, obviously high school. Once you're in high school, you got your training. Wheels are off, you're off to the races. But is there a best practice? What's your thoughts? Stewart On exposure level to these kinds of new cyber and technical careers? >>Sure, absolutely. I I would say kindergarten. We San Bernardino has a program that they've been running for a little bit of time, and they're exposing students K through 12 but really starting in kindergarten. One is the exposure Thio. What a job Looks like Andi actually have. I've gone down to that local area and I've had three opportunity to see you know, second graders in a health care facility, Basically that they have on campus, built in on dear going from one workstation as a second grader, Uh, looking at what those skills would be and what that job would entail from a nurse to a Dr Teoh physician's assistant in really looking at what that is. Um you know, obviously they're not getting the training that the doctor gets, but they are getting the exposure of what that would be. Andi, I think that is amazing. And I think it's the right place to start. Um, it was really interesting because I left. This was pre covet, but I jumped on the plane to come back up north. I was thinking to myself, How do we get this to all school district in California, where we see that opportunity, um, to expose jobs and skill sets to kids throughout the system and develop the skill set so that they do understand that they have an opportunity. >>We're here at Cal Poly Space and Cybersecurity Symposium. We have educators. We have, um, students. We have industry and employers and government together. What's your advice to them all watching and listening about the future of work. Let's work force. What can people do? What do you think you're enabling? What can maybe the private sector help with And what are you trying to do? Can you share your thoughts on that? Because we have a range from the dorm room to the boardroom here at this event. Love to get your thoughts on the workforce development view of this. >>Yeah, absolutely. I think that's the mix. I mean, I think it's going to take industry to lead A in a lot of ways, in terms of understanding what their needs are and what their needs are today and what they will be tomorrow. I think it takes education, toe listen, and to understand and labor and workforce development also listen and understand what those needs will look like. And then how do we move systems? How do we move systems quickly? How do we move systems in a way that meets those needs? How do we, uh, put money into systems where the most need is, but also looking at trends? What is that trend going to look like in two years? What does that train gonna look like in five years. But that's again listening to those employers. Um, it's also the music community based organizations. I think, obviously some of our best students are also linked to CBS. And one way or another, it may be for services. It maybe for, uh, faith based. It may be anything, but I think we also need to bring in the CBS is Well, ah, lot of outreach goes through those systems in conjunction with, but I think that's the key component is to make sure that our employers are heard on. But they sit at the table like you said to the boardroom of understanding, and I think bringing students into that so that they get a true understanding of what that looks like a well, um, is a key piece of this. >>So one of the things I want to bring up with you is maybe a bit more about the research side of it. But, um, John Markoff, who was a former New York Times reporter with author of the book What the Dormouse, said It was a book about the counter culture of the sixties and the computer revolution, and really there was about how government defense spending drove the computer revolution that we now saw with Apple and PC, and then the rest is history in California has really participated. Stanford, uh, Berkeley and the University of California School system and all the education community colleges around it. That moment, the enablement. And now you're seeing space kind of bringing that that are a lot of research coming in and you eat a lot of billionaires putting money in. You got employers playing a role. You have this new focus space systems, cybersecurity, defending and making it open and and not congested and peaceful is going to enable quickly new inflection points for opportunities. E want to get your thoughts on that? Because California is participate in drove these revolutions that created massive value This next wave seems to be coming upon us. >>Yeah, absolutely. And again, Nazis covered again as too much of ah starting point to this. But I think that is also an opportunity to actually, because I think one of the things that we were seeing seven months ago was a skill shortage, and we still see the skills shortage, obviously. But I think a key piece to that is we saw people shortage. Not only was it skills shortage, but we didn't have enough people really to fill positions in addition to and I think that people also felt they were already paying the bills and they were making ends meet and they didn't have the opportunities. Thio get additional skills This again is where we're looking at. You know that our world has changed. It changed in the sixties based on what you're you're just expressing in terms of California leading the way. Let's like California lead the way again in developing a system from which labor, workforce development with our universities are, you know, are amazing universities and community college system and structure of how do we get students back into school? You know, a lot of graduates may already have a degree, but how do they now take a skill so that they already have and develop that further with the idea that they those jobs have changed? Whales have a lot of folks that don't have a degree, and that's okay. But how do we make that connection to a system that may have failed? Ah, lot of our people over the years, um, and our students who didn't make it through the school system. How do we develop in adult training school? How do we develop contract education through our community college system with our employer sets that we developed cohorts within those systems of of workers that have amazing talents and abilities to start to fill these needs? And I think that's the key components of hearing Agency, Labor, Workforce Development Agency. We work with our community. Colleges are UCS in our state universities t develop and figure that piece out, and I think it is our opportunity for the future. >>That's such a great point. I want to call that out This whole opportunity to retrain people that are out there because these air new jobs, I think that's a huge opportunity, and and I hope you keep building and investing in those programs. That's that's really worth calling out. Thank you for doing that. And, yeah, it's a great opportunity. Thes jobs they pay well to cyber security is a good job, and you don't really need to have that classical degree. You can learn pretty quickly if you're smart. So again, great call out there question for you on geography, Um, mentioned co vid we're talking about Covic. Virtualization were virtual with this conference. We couldn't be in person. People are learning virtually, but people are starting to relocate virtually. And so one observation that I have is the space state that California is there space clusters of areas where space people hang out or space spaces and whatnot. Then you got, like, the tech community cybersecurity market. You know, Silicon Valley is a talented in these hubs, and sometimes cyber is not always in the same hubs of space. Maybe Silicon Valley has some space here, Um, and some cyber. But that's not generally the case. This is an opportunity potentially to intersect. What's your thoughts on this? Because this is This is something that we're seeing where your space has historical, you know, geography ease. Now, with borderless communication, the work boat is not so much. You have to move the space area. You know what I'm saying? So okay. What's your thoughts on this? How do you guys look at this? Is on your radar On how you're viewing this this dynamic? >>It's absolute on our radar, Like you said, you know, here we are talking virtually on and, you know, 75% of all of our staff currently in some of our department that 80% of our staff are now virtual. Um you know, seven months ago, uh, we were not were government again being slow move, we quickly transitioned. Obviously, Thio being able to have a tele work capacity. We know employers move probably even quickly, more quickly than we did, but we see that as an opportunity for our rural areas. Are Central Valley are north state um, inland Empire that you're absolutely correct. I mean, if you didn't move to a city or to a location for which these jobs were really housed, um, you didn't have an opportunity like you do today. I think that's a piece that we really need to work with our education partners on of to be able to see how much this has changed. Labor agency absolutely recognizes this. We are investing funding in the Central Valley. We're investing funding in the North State and empire to really look a youth populations of how the new capacity that we have today is gonna be utilized for the future for employers. But we also have to engage our universities around. This is well, but mostly are employers. I know that they're already very well aware. I know that a lot of our large employers with, um, Silicon Valley have already done their doing almost 100% tele work policies. Um, but the affordability toe live in rural areas in California. Also, it enables us to have, ah, way thio make products more affordable is, well, potentially in the future. But we want to keep California businesses healthy and whole in California. Of course, on that's another way we can We can expand and keep California home to our 40 plus million people, >>most to a great, great work. And congratulations for doing such a great job. Keep it up. I gotta ask about the governor. I've been following his career since he's been office. A za political figure. Um, he's progressive. He's cutting edge. He likes toe rock the boat a little bit here and there, but he's also pragmatic. Um, you're starting to see government workers starting to get more of a tech vibe. Um um just curious from your perspective. How does the governor look at? I mean, the old, almost the old guard. But like you know, used to be. You become a lawyer, become a lawmaker Now a tech savvy lawmaker is a premium candidates, a premium person in government, you know, knowing what COBOL is. A start. I mean, these are the things. As we transform and evolve our society, we need thinkers who can figure out which side the streets, self driving cars go on. I mean, who does that? I mean, it's a whole another generation off thinking. How does the Governor how do you see this developing? Because this is the challenge for society. How does California lead? How do you guys talk about the leadership vision of Why California and how will you lead the future? >>Absolutely no governor that I'm aware of that I've been around for 26 27 years of workforce development has led with an innovation background, as this governor has a special around technology and the use of technology. Uh, you know, he's read a book about the use of technology when he was lieutenant governor, and I think it's really important for him that we, as his his staff are also on the leading edge of technology. I brought a badge. I'll systems. Earlier, when I was under the Brown administration, we had moved to where I was at a time employment training panel. We moved to an agile system and deported that one of the first within within the state to do that and coming off of an old legacy system that was an antique. Um, I will say it is challenging. It's challenging on a lot of levels. Mostly the skill sets that are folks have sometimes are not open to a new, agile system to an open source system is also an issue in government. But this governor, absolutely. I mean, he has established three Office of Digital Innovation, which is part of California and department technology, Um, in partnership with and that just shows how much he wants. Thio push our limits to make sure that we are meeting the needs of Californians. But it's also looking at, you know, Silicon Valley being at the heart of our state. How do we best utilize systems that already there? How do we better utilize the talent from those those folks is well, we don't always pay as well as they dio in the state. But we do have great benefit packages. Everybody does eso If anybody's looking for a job, we're always looking for technology. Folks is well on DSO I would say that this governor, absolute leads in terms of making sure that we will be on cutting edge of technology for the nation, >>you know, and, you know, talk about pay. I mean, I know it's expensive to live in some parts of California, but there's a huge young population that wants a mission driven job and serving, um, government for the governments. Awesome. Ah, final parting question for you, Stuart, is, as you look at, um, workforce. Ah, lot of people are passionate about this, and it's, you know, you you can't go anywhere without people saying, You know, we got to do education this way and that way there's an opinion everywhere you go. Cybersecurity is a little bit peaked and focused, but there are people who are paying attention to education. So I have to ask you, what creative ways can people get involved and contribute to workforce development? Whether it's stem underrepresented minorities, people are looking for new, innovative ways to contribute. What advice would you give these people who have the passion to contribute to the next cyber workforce. >>Yeah, I appreciate that question, because I think is one of the key components. But my secretary, Julie Sue, secretary of Labor and Workforce Development Agency, talks about often, and a couple of us always have these conversations around. One is getting people with that passion to work in government one or on. I brought it up community based organizations. I think I think so many times, um, that we didn't work with our CBS to the level of in government we should. This administration is very big on working with CBS and philanthropy groups to make sure that thing engagement those entities are at the highest level. So I would say, You know, students have opportunities. Thio also engage with local CBS and be that mission what their values really drives them towards Andi. That gives them a couple of things to do right. One is to look at what ways that we're helping society in one way or another through the organizations, but it also links them thio their own mission and how they could develop those skills around that. But I think the other piece to that is in a lot of these companies that you are working with and that we work with have their own foundations. So those foundations are amazing. We work with them now, especially in the new administration. More than we ever have, these foundations are really starting to help develop are strategies. My secretary works with a large number of foundations already. Andi, when we do is well in terms of strategy, really looking at, how do we develop young people's attitudes towards the future but also skills towards the future? >>Well, you got a pressure cooker of a job. I know how hard it is. I know you're working hard, appreciate you what you do and and we wish you the best of luck. Thank you for sharing this great insight on workforce development. And you guys working hard. Thank you for what you do. Appreciate it. >>Thank you so much. Thistle's >>three cube coverage and co production of the space and cybersecurity supposed in 2020 Cal Poly. I'm John for with silicon angle dot com and the Cube. Thanks for watching

from around the globe it's thecube covering space and cyber security symposium 2020 hosted by cal poly hello everyone welcome to the space and cyber security symposium 2020 hosted by cal poly where the intersection of space and security are coming together i'm john furrier your host with thecube here in california i want to welcome our featured guest lieutenant general john f thompson with the united states space force approach to cyber security that's the topic of this session and of course he's the commander of the space and missile system center in los angeles air force base also heading up space force general thank you for coming on really appreciate you kicking this off welcome to the symposium hey so uh thank you very much john for that very kind introduction also uh very much thank you to cal poly uh for this opportunity to speak to this audience today also a special shout out to one of the organizers uh dustin brun for all of his work uh helping uh get us uh to this point uh ladies and gentlemen as uh as uh john mentioned uh i'm jt thompson uh i lead the 6 000 men and women of the united states space forces space and missile system center which is headquartered here at los angeles air force base in el segundo if you're not quite sure where that's at it's about a mile and a half from lax this is our main operating location but we do have a number of other operating locations around the country with about 500 people at kirtland air force base in albuquerque new mexico uh and about another 500 people on the front range of the rockies uh between colorado springs and uh and denver plus a smattering of other much smaller operating locations nationwide uh we're responsible for uh acquiring developing and sustaining the united states space force's critical space assets that includes the satellites in the space layer and also on the ground layer our ground segments to operate those satellites and we also are in charge of procuring launch services for the u.s space force and a number of our critical mission partners across the uh department of defense and the intelligence community um just as a couple of examples of some of the things we do if you're unfamiliar with our work we developed and currently sustained the 31 satellite gps constellation that satellite constellation while originally intended to help with global navigation those gps signals have provided trillions of dollars in unanticipated value to the global economy uh over the past three decades i mean gps is everywhere i think everybody realizes that agriculture banking the stock market the airline industry uh separate and distinct navigation systems it's really pervasive across both the capabilities for our department of defense and capabilities for our economy and and individuals billions of individuals across our country and the planet some of the other work we do for instance in the communications sector uh secure communications satellites that we design and build that link america's sons and daughters serving in the military around the world and really enable real-time support and comms for our deployed forces and those of our allies we also acquire uh infrared missile warning satellites uh that monitor the planet for missile launches and provide advanced warning uh to the u.s homeland and to our allies uh in case some of those missile launches are uh nefarious um on a note that's probably a lot closer to home maybe a lot closer to home than many of us want to think about here in the state of california in 2018 smc jumped through a bunch of red tape and bureaucracy uh to partner with the u.s forest service during the two of the largest wildfires in the state's history the camp and woolsey fires in northern california as those fires spread out of control we created processes on the fly to share data from our missile warning satellites those are satellites that are systems that are purpose built to see heat sources from thousands of miles above the planet and we collaborated with the us forest service so that firefighters on the ground uh could track those fires more in real time and better forecast fires and where they were spreading thereby saving lives and and property by identifying hot spots and flare-ups for firefighters that data that we were able to working with our contractors pass to the u.s forest service and authorities here in california was passed in less than an hour as it was collected to get it into the hands of the emergency responders the first responders as quickly as possible and doing that in an hour greatly surpassed what was available from some of the other assets in the airborne and ground-based fire spotters it was really instrumental in fighting those fires and stopping their spread we've continued uh that involvement in recent years using multiple systems to support firefighters across the western u.s this fall as they battled numerous wildfires that unfortunately continue working together with the u.s forest service and with other partners uh we like to make uh we like to think that we made a difference here but there's still a lot more work to go and i think that we should always be asking ourselves uh what else can space data be used for and how can we more rapidly get that space data to uh stakeholders so that they can use it for for purposes of good if you will how else can we protect our nation how else can we protect our friends and allies um i think a major component of the of the discussion that we will have throughout this conference is that the space landscape has changed rapidly and continues to change rapidly um just over the past few years uh john and i were talking before we went live here and 80 nations now have uh space programs 80 nearly 80 space faring nations on the planet um if you just look at one mission area that uh the department of defense is interested in and that's small launch there are currently over a hundred different small launch companies uh within the u.s industrial base vying for commercial dod and civil uh payload capabilities uh mostly to low earth orbit it's it's just truly a remarkable time if you factor in those things like artificial intelligence and machine learning um where we're revolutionary revolutionizing really uh the ways that we generate process and use data i mean it's really remarkable in 2016 so if you think about this four years ago uh nasa estimated that there were 28 terabytes of information transiting their space network each day and that was four years ago um uh obviously we've got a lot of desire to work with a lot of the people in the audience of this congress or in this conference uh we need to work with big thinkers like many of you to answer questions on how best we apply data analytics to extract value and meaning from that data we need new generations of thinkers to help apply cutting edge edge theories of data mining cyber behaviorism and internet of things 2.0 it's just truly a remarkable time uh to be in the space business and the cyber aspects of the states of the space business are truly truly daunting and important to uh to all of us um integrating cyber security into our space systems both commercial and government is a mandate um it's no longer just a nice to have as the us space force and department of the air force leadership has said many times over the past couple of years space is becoming congested and contested and that contested aspect means that we've got to focus on cyber security uh in the same way that the banking industry and cyber commerce focus on uh cyber security day in and day out the value of the data and services provided is really directly tied to the integrity and availability of that data and services from the space layer from the ground control segments associated with it and this value is not just military it's also economic and it's not just american it's also a value for the entire world particularly particularly our allies as we all depend upon space and space systems your neighbors and friends here in california that are employed at the space and missile system center uh work with network defenders we work with our commercial contractors and our systems developers um our international allies and partners to try and build as secure and resilient systems as we can from the ground up that keep the global commons of space free and open for exploration and for commerce um as john and i were talking earlier before we came online there's an aspect of cyber security for space systems especially for some of our legacy systems that's more how do we bolt this on because we fielded those space systems a number of years ago and the the challenges of cyber security in the space domain have grown so we have a part that we have to worry about bolting it on but then we have to worry about building it in as we as we field new systems and build in a flexibility that that realizes that the cyber threat or the cyber security landscape will evolve over time it's not just going to be stagnant there will always be new vulnerabilities and new threat vectors that we always have to look at look uh as secretary barrett who is our secretary of the air force likes to say most americans use space before they have their first cup of coffee in the morning the american way of life really depends on space and as part of the united states space force we work with defense leaders our congress joint and international military teammates and industry to ensure american leadership in space i really thank you for this opportunity to address the audience today john and thanks so much to cal poly for letting me be one of the speakers at this event i really look forward to this for uh several months and so with that i look forward to your questions as we kind of move along here general thank you very much for the awesome uh introductory statement uh for the folks watching on the stream brigadier general carthan is going to be in the chat answering any questions feel free to chat away he's the vice commander of space and missile systems center he'll be available um a couple comments from your keynote before i get to my questions because it just jumped in my head you mentioned the benefits of say space but the fires in california we're living that here that's really real time that's a benefit you also mentioned the ability for more people launching payloads into space and i only imagine moore's law smaller faster cheaper applies to rockets too so i'm imagining you have the benefits of space and you have now more potential objects flying out sanctioned and maybe unsanctioned so you know is it going to be more rules around that i mean this is an interesting question because it's exciting space force but for all the good there is potentially bad out there yeah so i i john i think the uh i think the basics of your question is as space becomes more congested and contested is there a need for more international norms of how satellites fly in space what kind of basic features satellites have to perhaps deorbit themselves what kind of basic protections does do all satellites should all satellites be afforded as part of a peaceful global commons of space i think those are all fantastic questions and i know that u.s and many uh allied policy makers are looking very very hard at those kinds of questions in terms of what are the norms of behavior and how we uh you know how how we field and field is the military term but you know how we uh populate uh using civil or uh commercial terms uh that space layer at different altitudes uh low earth orbit mid mid-earth orbit geosynchronous earth orbit different kinds of orbits uh what the kind of mission areas we accomplish from space that's all things that need to be definitely taken into account as uh as the place gets a little bit not a little bit as the place gets increasingly more popular day in and day out well i'm super excited for space force i know that a new generation of young folks are really interested in it's an emerging changing great space the focus here at this conference is space and cyber security intersection i'd like to get your thoughts on the approach that space force is taking to cyber security and how it impacts our national goals here in the united states yeah yeah so that's a that's a great question john let me let me talk about in two uh two basic ways but number one is and and i know um some people in the audience this might make them a little bit uncomfortable but i have to talk about the threat right um and then relative to that threat i really have to talk about the importance of uh of cyber and specifically cyber security as it relates to that threat um the threats that we face um really represent a new era of warfare and that new era of warfare involves both space and cyber uh we've seen a lot of action in recent months uh from certain countries notably china and russia uh that have threatened what i referred to earlier as the peaceful global commons of space for example uh it through many unclassified sources and media sources everybody should understand that um uh the russians have been testing on orbit uh anti-satellite capabilities it's been very clear if you were following just the week before last the department of defense released its uh 2020 military and security developments involving the people's republic of china um uh and uh it was very clear that china is developing asats electronic jammers directed energy weapons and most relevant to today's discussion offensive cyber uh capabilities there are kinetic threats uh that are very very easy to see but a cyber attack against a critical uh command and control site or against a particular spacecraft could be just as devastating to the system and our war fighters in the case of gps and important to note that that gps system also impacts many civilians who are dependent upon those systems from a first response perspective and emergency services a cyber attack against a ground control site could cause operators to lose control of a spacecraft or an attacker could feed spoofed data to a system to mislead operators so that they send emergency services personnel to the to the wrong address right attacks on spacecraft on orbit whether directly via a network of intrusion or enabled through malware introduced during the systems production uh while we're building the satellite can [ __ ] or corrupt the data denial of service type attacks on our global networks obviously would disrupt our data flow and interfere with ongoing operations and satellite control i mean if gps went down i you know i hesitate to say it this way because we might elicit some screams from the audience but if gps went down a starbucks wouldn't be able to handle your mobile order uber drivers wouldn't be able to find you and domino's certainly certainly wouldn't be able to get there in 30 minutes or less right so with a little bit of tongue-in-cheek there from a military operations perspective it's dead serious um uh we have become accustomed in the commercial world to threats like lance ransomware and malware and those things have unfortunately become commonplace in commercial terrestrial networks and computer systems however what we're seeing is that our adversaries with the increased competition in space these same techniques are being retooled if you will to use against our national security space systems uh day in and day out um as i said during my opening remarks on the importance of cyber the value of these systems is directly tied to their integrity if commanders in the field uh firefighters in california or baristas in in starbucks can't trust the data they see they're receiving then that really harms their decision-making capabilities one of the big trends we've recently seen is the mood move towards proliferated leo uh uh constellations obviously uh spacex's uh starlink uh on the commercial side and on the military side the work that darpa and my organization smc are doing on blackjack and casino as well as some space transport layer constellation work that the space development agency is designing are all really really important types of mesh network systems that will revolutionize how we plan and field warfighting systems and commercial communications and internet providing systems but they're also heavily reliant on cyber security uh we've got to make sure that they are secured to avoid an accident or international damage uh loss of control of these constellations really could be catastrophic from both a mission perspective or from uh you know satellites tumbling out of low earth orbit perspective another trend is introductions in artificial intelligence and machine learning on board spacecraft or at the edge our satellites are really not so much hardware systems with a little software anymore in the commercial sector and in the defense sector they're basically flying boxes full of software right and we need to ensure the data that we're getting out of those flying boxes full of software are helping us base our decisions on accurate data and algorithms govern governing the right actions and that those uh that those systems are impervious to the extent possible uh to nefarious uh modifications so in summation a cyber security is vital element of everything in our national security space goals and i would argue for our national uh goals uh writ large including uh economic and information uh uh dimensions uh the space force leadership at all levels uh from uh some of the brand new second lieutenants that general raymond uh swore into the space force this morning uh ceremonially from the uh air force association's air space and cyberspace conference uh to the various highest levels general raymond uh general d t thompson myself and a number of other senior leaders in this enterprise we've got to make sure that we're all working together to keep cyber security at the forefront of our space systems because it they absolutely depend on it you know you mentioned uh hardware software threats opportunities challenges i want to ask you because you you got me thinking of the minute there around infrastructure i mean we've heard critical infrastructure you know grids here on on earth you're talking about critical infrastructure a redefinition of what critical infrastructure is an extension of what we have so i'd love to get your thoughts about space force's view of that critical infrastructure vis-a-vis the threat vectors because you know the term threat vectors has been kicked around in the cyber space oh yeah threat vectors they're always increasing the surface area well if the surface area is from space it's an unlimited surface area so you got different vectors so you got new critical infrastructure developing real time really fast and you got an expanded threat vector landscape putting that in perspective for the folks that aren't really inside the ropes on these critical issues how would you explain this and how would you talk about those two things well so i tell you um i just like um uh just like uh i'm sure people in the security side or the cyber security side of the business in the banking industry feel they feel like it's uh all possible threat vectors represent a dramatic and protect potentially existential threat to all of the dollars that they have in the banking system to the financial sector on the department of defense side we've got to have sort of the same mindset um that threat vector from to and through space against critical space systems ground segments the launch enterprise or transportation uh to orbit and the various different uh domains within uh within space itself like i mentioned before uh leo mio and geo-based satellites with different orbits all of the different mission areas that are accomplished from space that i mentioned earlier some that i didn't mention like weather tactical or wide band communications uh various new features of space control all of those are things that we have to worry about from a cyber security uh threat perspective and it's a it's a daunting challenge right now right yeah it's awesome and one of the things we've been following on the hardware side here in the on the ground is the supply chain we've seen you know malware being you know really put into really obscure hardware who manufactures it as being outsourced obviously government has restrictions but with the private sector uh you mentioned china and and the us kind of working together across these these peaceful areas but you got to look at the supply chain how does the supply chain the security aspect impact the mission of the u.s space force yeah yeah so so um how about another um just in terms of an example another kind of california-based historical example right um the very first u.s satellite uh explorer one was built by uh the jet propulsion uh laboratory folks uh not far from here in el segundo up in uh up in pasadena um that satellite when it was first built in the late 50s uh weighed a little bit over 30 pounds and i'm sure that each and every part was custom made and definitely made by u.s companies fast forward to today the global supply chain is so tightly coupled and frankly many industries are so specialized almost specialized regionally around the planet we focus every day to guarantee the integrity of every component that we put in our space systems is absolutely critical to the operations of those satellites and we're dependent upon them but it becomes more difficult and more difficult to understand the the heritage if you will of some of the parts that are used the thousands of parts that are used in some of our satellites that are literally school bus sized right the space industry especially uh national security space sector um uh is relatively small compared to other commercial industries and we're moving to towards using more and more parts uh from non-us companies uh cyber security and cyber awareness have to be baked in from the beginning if we're going to be using parts that maybe we don't necessarily um understand 100 percent like an explorer one uh the the lineage of that particular part the environmental difficulties in space are well known the radiation environment the temperature extremes the vacuum those require specialized component and the us military is not the only uh customer in that space in fact we're definitely not the dominant customer uh in space anymore all those factors require us along with our other government partners and many different commercial space organizations to keep a very close eye on our supply chains from a quality perspective a security perspective and availability um there's open source reporting on supply training intrusions from um many different breaches of commercial retailers to the infectious spread of uh you know compromised patches if you will and our adversaries are aware of these techniques as i mentioned earlier with other forms of attack considering our supply chains and development networks really becomes fair game for our adversaries so we have to uh take that threat seriously um between the government and industry sectors here in the u.s we're also working with our industry partners to enact stronger defenses and assess our own vulnerabilities last fall we completed an extensive review of all of our major contracts here at space and missile system center to determine the levels of cyber security requirements we've implemented across our portfolio and it sounds really kind of you know businessy geeky if you will you know hey we looked at our contracts to make sure that we had the right clauses in our contracts to address cyber security as dynamically as we possibly could and so we found ourselves having to add new language to our contracts to require system developers to implement some more advanced uh protective measures in this evolving cyber security environment so that data handling and supply chain perspective uh protections um from contract inception to launch and operations were taken into account uh cyber security really is a key performance parameter for us now it's as important as the the mission performance of the system it's as important as cost it's as important as schedule because if we deliver the perfect system on time and on cost uh it can perform that missile warning or that communications mis mission perfectly but it's not cyber secure if it doesn't have cyber protections built into it or the ability to implement mitigations against cyber uh threats then we've essentially fielded a shoe box in space that doesn't do the k the the war fighter or the nation uh any good um supply chain risk management is a is a major challenge for us uh we're doing a lot to coordinate with our industry partners uh we're all facing it head on uh to try and build secure and trusted components uh that keep our confidence as leaders firefighters and baristas uh as the case may be uh but it is a challenge and we're trying to rise to that challenge you know this so exciting this new area because it really touches everything you know talk about geeking out on on the tech the hardware the systems but also you put your kind of mba hat on you go what's the roi of the extra development and how you how things get built because the always the exciting thing for space geeks is like you're building cool stuff people love it's it's exciting but you still have to build and cyber security has proven that security has to be baked in from the beginning and be thought as a system architecture so you're still building things which means you've got to acquire things you got to acquire parts you got to acquire build software and and sustain it how is security impacting the acquisition and the sustainment of these systems for space yeah from initial development uh through planning for the acquisition design development fielding or production fielding and sustainment it impacts all aspects of of the life cycle john uh we simply especially from the concept of baking in cyber security uh we can't wait until something is built and then try and figure out how to make it cyber secure so we've moved way further uh towards working side by side with our system developers to strengthen cyber security from the very beginning of a system's development cyber security and the resilience associated with it really have to be treated as a key system attribute as i mentioned earlier equivalent with data rates or other metrics of performance we like to talk in uh in the space world about uh mission assurance and mission assurance has always you know sort of taken us as we as we technically geek out right mission assurance has always taken us to the will this system work in space right can it work in a vacuum can it work in you know as it as it uh you know transfers through uh the van allen radiation belt or through the the um the southern hemisphere's electromagnetic anomaly right will it work out in space and now from a resiliency perspective yeah it has to work in space it's got to be functional in space but it's also got to be resistant to these cyber security threats it's it's not just i think uh general dt thompson quoted this term it's not just widget assurance anymore it's mission assurance um uh how does that satellite uh operator that ground control segment operate while under attack so let me break your question a little bit uh just for purposes of discussion into into really two parts uh cyber uh for cyber security for systems that are new and cyber security uh for systems that are in sustainment or kind of old and legacy um obviously there's cyber vulnerabilities that threaten both and we really have to employ different strategies for for defense of of each one for new systems uh we're desperately trying to implement across the department of defense in particular in the space world a kind of a devsecops methodology and practice to delivering software faster and with greater security for our space systems here at smc we have a program called enterprise ground services which is a tool kit basically a collection of tools for common command and control of different satellite systems egs as we call it has an integrated suite for defensive cyber capabilities network operators can use these tools to gain unprecedented insight to data flows and to monitor space network traffic for anomalies or other potential indicators of of bad behavior malicious behavior if you will um uh it's rudimentary at this point but because we're using devsecops and that incremental development approach as we scale it it just becomes more and more capable you know every every product increment that we field here at uh at uh la air force base uh uh we have the united space space forces west coast software factory which we've dubbed kobayashi maru they're using those agile devops uh software development practices uh to deliver uh space awareness software uh to the combined space operations center uh affectionately called the csp that c-spock is just down the road uh from cal poly uh there in san luis obispo at vandenberg air force base they've securely linked the c-spock with other space operation centers around the planet our allies australia canada and the uk uh we're partnering with all of them to enable secure and enhanced combined space operations so lots of new stuff going on as we bake in new development uh capabilities for our our space systems but as i mentioned earlier we've got large constellations on satellite of satellites on orbit right now some of them are well in excess of a decade or more old on orbit and so the design aspects of those satellites are several decades old and so but we still have to worry about them because they're critical to our space capabilities um we've been working with an air force materiel command organization uh called crows which stands for the cyber resiliency office for uh weapon systems to assess all of those legacy platforms from a cyber security perspective and develop defensive strategies and potential hardware and software upgrades to those systems to better enable them to to live through this increasingly cyber security uh concerned era that we currently live in our industry partners have been critical to to both of those different avenues both new systems and legacy systems we're working closely with them to defend and upgrade uh national assets and develop the capabilities to do similar with uh with new national assets coming online the vulnerabilities of our space systems really kind of threaten the way we've done business in the past both militarily and in the case of gps economically the impacts of that cyber security risk are clear in our acquisition and sustainment processes but i've got to tell you it that as the threat vectors change as the vulnerabilities change we've got to be nimble enough agile enough to be able to bounce back and forth we can't just say uh many people in the audience are probably familiar with the rmf or the risk management framework approach to um to reviewing uh the cyber security of a system we can't have program managers and engineers just accomplish an rmf on a system and then hey high five we're all good uh it's a journey not a destination that's cyber security and it's a constant battle rhythm throughout a weapon systems life cycle not just a single event i want to get to this commercial business needs and your needs on the next question but before i go there you mentioned the agile and i see that clearly because when you have accelerated innovation cycles you've got to be faster and we saw this in the computer industry mainframes mini computers and then when you started getting beyond me when the internet hit and pcs came out you saw the big enterprises the banks and and government start to work with startups it used to be a joke in the entrepreneurial circles is that you know there's no way if you're a startup you're ever going to get a contract with a big business enterprise now that used to be for public sector and certainly uh for you guys so as you see startups out there and there's acquisition involved i'm sure would love to love to have a contract with space force there's an roi calculation where if it's in space and you have a sustainment view edit software you might have a new kind of business model that could be attractive to startups could you share your thoughts on the folks who want to be a supplier to you uh whether they're a startup or an existing business that wants to be agile but they might not be that big company we are john that's a fantastic question we are desperately trying to reach out to to those new space advocates to those startups to those um what we sometimes refer to within the department of defense those non-traditional uh defense contractors a couple of things just for uh thinking purposes on some of the things that we're trying to highlight um uh three years ago we created here at uh space and missile system center uh the space enterprise consortium uh to provide a platform uh a contractual vehicle really to enable us to rapidly prototype uh development of space systems and to collaborate uh between the u.s space force uh traditional defense contractors non-traditional vendors like startups and even some academic institutions uh spec as we call it space enterprise consortium uses a specialized contracting tool to get contracts uh awarded quickly many in the audience may be familiar with other transaction agreements and that's what spec is based on and so far in just three years spec has awarded 75 different uh prototyping contracts worth over 800 million dollars with a 36 reduction in time to award and because it's a consortium based competition for um for these kinds of prototyping efforts the barrier to entry for small and non-traditional for startups even for academic institutions to be able to compete for these kinds of prototypings is really lowered right um uh these types of partnerships uh that we've been working through on spec uh have really helped us work with smaller companies who might not have the background or expertise in dealing with the government or in working with cyber security uh for their systems both their developmental systems and the systems that they're designing and trying to build we want to provide ways for companies large and small to partner together and support um uh kind of mutually beneficial uh relationships between all um recently uh at the annual air force association uh conference that i mentioned earlier i moderated a panel with several space industry leaders uh all from big traditional defense contractors by the way and they all stressed the importance of building bridges and partnerships uh between major contractors in the defense industry and new entrants uh and that helps us capture the benefits of speed and agility that come with small companies and startups as well as the expertise and specialized skill sets of some of those uh larger contractors uh that we rely on day in and day out advanced cyber security protections and utilization of secure facilities are just a couple of things that i think we could be prioritizing more so in those collaborations as i mentioned earlier the spec has been very successful in awarding a number of different prototyping contracts and large dollar values and it's just going to get better right there's over 400 members of the space enterprise consortium 80 of them are non-traditional kinds of vendors and we just love working with them another thing that many people in the audience may be familiar with in terms of our outreach to innovators uh if you will and innovators that include uh cyber security experts is our space pitch day events right so we held our first event last november in san francisco uh where we awarded over a two-day period about 46 million dollars to 30 different companies um that had potentially game-changing ideas these were phase two small business innovative research efforts uh that we awarded with cash on the spot uh we're planning on holding our second space pitch day in the spring of 2021. uh we're planning on doing it right here in los angeles uh covent 19 environment permitting um and we think that these are you know fantastic uh uh venues for identifying and working with high-speed startups startups and small businesses who are interested in uh really truly partnering with the us air force it's a as i said before it's a really exciting time to be a part of this business uh and working with the innovation economy uh is something that the department of defense uh really needs to do in that um the innovation that we used to think was ours you know that 80 percent of the industrial-based innovation that came from the department of defense uh the the script has been flipped there and so now more than 70 percent uh particularly in space innovation uh comes from the commercial sector not from uh not from the defense business itself and so um that's a tsunami of uh investment and a tsunami of uh capability and i need to figure out how to get my surfboard out and ride it you know what i mean yeah i mean it's one of those things where the flip the script has been flipped but it's exciting because it's impacting everything are you talking about systems architecture you're talking about software you're talking about a business model you talk about devsecops from a technical perspective but now you have a business model innovation all the theaters of uh are exploding in innovation technical business personnel this brings up the workforce challenge you've got the cyber needs for the u.s space force there's probably a great roi model for new kinds of software development that could be priced into contracts that's a entrepreneurial innovation you got the the business model theater you've got the personnel how does the industry adopt and change you guys are clearly driving this how does the industry adjust to you yeah so um i think a great way to answer that question is to just talk about the kind of people that we're trying to prioritize in the u.s space force from a from an acquisition perspective and in this particular case from a from a cyber security perspective as i mentioned earlier it's the most exciting time to be in space programs uh really since the days of apollo um uh you know just to put it in terms that you know maybe have an impact with the audience uh from 1957 until today approximately 9 000 satellites uh have been launched from the various space faring countries around the planet uh less than two thousand of those nine thousand are still up on orbit and operational and yet in the new space regime um players like spacex have plans to launch you know 12 000 satellites for some of their constellations alone it really is a remarkable time in terms of innovation and fielding of space capabilities and all of those space capabilities whether they're commercial civil or defense are going to require appropriate cyber security uh protections it's just a really exciting time uh to be working in stuff like this and so uh folks like the folks in this audience who have a passion about space and a passion about cyber security are just the kind of people that we want to work with because we need to make sure our systems are are secure and resilient we need folks that have technical and computing expertise engineering skills to be able to design cybersecure systems that can detect and mitigate attacks uh but we also as you alluded to we need people that have that business and um you know business acumen human networking background so that we can launch the startups and work with the non-traditional businesses uh help to bring them on board help to secure both their data and our data and uh and and make sure our processes and systems are are free as much as possible from uh uh from attack um for preparation for for audience members who are young and maybe thinking about getting into this uh trade space um you gotta be smart on digital networking uh you gotta understand basic internet protocols concepts uh programming languages uh database design uh learn what you can from penetration or vulnerability testing and and uh risk assessment i will tell you this and i don't think he will i know he will not mind me telling you this but you've got to be a lifelong learner and so two years ago i'm at home one evening and i get a phone call on my cell phone and it's my boss the commander of air force space command uh general j raymond who is now currently the chief of space operations and he is on temporary duty flying overseas he lands where he's going and he first thing he does when he lands is he calls me and he goes jt um while i was traveling um i noticed that there were e-books available on the commercial airliner i was traveling on and there was an e-book on something called scrumming and agile devsecops and i read it have you read it um and i said no sir but if you tell me what the title of the book is i will read it and so i got to go to my staff meeting um you know the very next week the next time we had a staff meeting and tell everybody in the stab meeting hey if the four star and the three star can read the book about scrumming then i'm pretty sure all of you around this table and all our lieutenants and our captains our gs13s all of our government employees can get smart on uh the scrumming development process and interestingly as another side i had a telephone call with him last year during the holidays where he was trying to take some leave and i said sir what are you up to today are you are you you know making eggnog for the event tonight or whatever and the chief of space operations told me no i'm trying to teach myself python i'm at lesson two and it's not going so well but i'm i'm gonna figure this out and so that kind of thing if the chief of staff or the you know the the the chief of space operations can prioritize scrumming and python language and innovation in his daily schedule then we're definitely looking for other people who can do that and we'll just say lower levels of rank uh throughout our entire space force enterprise um look i i we don't need to need people that can code a satellite from scratch but we need to know we need to have people that have a basic grasp of the programming basics and cyber security requirements and that can turn those things into into meaningful actions obviously in the space domain things like basic physics and orbital mechanics are also important uh space is not an intuitive uh domain so under understanding how things survive uh on orbit is really critical to making the right design and operational decisions and you know i know there's probably a lot because of this conference i know there's a probably a whole lot of high-speed cyber security experts out in the audience and i need those people in the u.s space force the the country is counting on it but i wouldn't discount having people that are just cyber aware or cyber savvy right i have contracting officers and logisticians and program managers and they don't have to be high-end cyber security experts but they have to be aware enough about it to be able to implement cyber security protections um into our space system so the skill set is is really really broad um our adversaries are pouring billions of dollars into uh define designing uh and fielding offensive and destructive space cyber security weapons right they've repeatedly shown really a blatant disregard of safety and international norms for good behavior on orbit and the cyber security aspects of our space systems is really a key battleground going forward so that we can maintain that as i mentioned before peaceful uh global commons of space we really need all hands on deck if you're interested in helping in uniform if you're interested in helping uh not in uniform uh but as a government employee a commercial or civil employee to help us make cyber security more important uh or more cape more able to be developed for our space systems then we'd really love to uh to work with you or have you on the team to build that safe and secure future for our space systems lieutenant general john thompson great insight thank you for sharing all that awesome stories too and motivation for the young next generation the united states space force approach of cyber security really amazing talk thank you for your time final parting question is as you look out and you had your magic wand what's your view for the next few years in terms of things that we could accomplish it's a super exciting time what do you hope for so um um first of all john thanks to you and and thanks to cal poly uh for the invitation and and thanks to everybody for uh for their interest in cyber security especially as it relates to space systems that's here at the conference um uh there's a quote and i'll read it here uh from uh bernard schriever who was the uh the founder if you will uh a legend in uh dod space the founder of the western development division which was a predecessor organization to space and missile systems center general shrever i think captures the essence of what how we see the next couple of years the world has an ample supply of people who can always come up with a dozen good reasons why new ideas will not work and should not be tried but the people who produce progress are breed apart they have the imagination the courage and the persistence to find solutions and so i think if you're hoping that the next few years of space innovation and cyber security innovation are going to be a pony ride at the county fair then perhaps you should look for another line of work because i think the next few years in space and cyber security innovation are going to be more like a rodeo um and a very dynamic rodeo as it goes it is a an awesome privilege to be part of this ecosystem it's really an honor for me to um to be able to play some small role uh in the space ecosystem and trying to improve it uh while i'm trying to improve the chances of uh of the united states of america in a uh in a space war fighting uh uh environment um and so i thank all of you for uh participating today and for this little bit of time that you've allowed me to share with you thank you sir thank you for your leadership and thank you for the for the time for this awesome event space and cyber security symposium 2020 i'm john furrier on behalf of cal poly thanks for watching [Music]

>> Announcer: From around the globe, it's theCUBE! Covering Space and Cybersecurity Symposium 2020. Hosted by Cal Poly. >> Hello everyone. Welcome to the Space and Cybersecurity Symposium 2020, put on by Cal Poly and hosted with SiliconANGLE theCUBE here in Palo Alto, California for a virtual conference. Couldn't happen in person this year, I'm John Furrier, your host. The intersection of space and cybersecurity, obviously critical topics, great conversations. We've got a great guest here to talk about the addressing the cybersecurity workforce gap. And we have a great guest, and a feature speaker, Stewart Knox, the undersecretary with California's Labor and Workforce Development Office. Stewart, thanks for joining us today. >> Thank you so much, John. I appreciate your time today and listening to a little bit of our quandaries with making sure that we have the security that's necessary for the state of California and making sure that we have the workforce that is necessary for cybersecurity in space. >> Great. I'd love to get started. I've got a couple of questions for you, but first take a few minutes for an opening statement to set the stage. >> Sure, realizing that in California, we lead the nation in much of cybersecurity based on Department of Defense contractors within the state of California, leading the nation with over 160 billion dollars within the industry just here in California alone and having over 800,000 plus workers full time employment in the state of California is paramount for us to make sure that we face defense manufacturers, approximately 700,000 jobs that are necessary to be filled. There's over 37,000 vacancies that we know of in California, just alone in cybersecurity. And so we look forward to making sure that California Workforce Development Agency is leading the charge to make sure that we have equity in those jobs and that we are also leading in a way that brings good jobs to California and to the people of California, a good education system that is developed in a way that those skills are necessarily met for the employers here in California, and the nation. >> One of the exciting things about California is obviously look at Silicon Valley, Hewlett Packard and the garage story, history, space, it's been a space state, many people recognize California. You mentioned defense contractors. It's well rooted with history, just breakthroughs, bases, technology companies in California. And now you've got technology. This is the cybersecurity angle. Take a minute to give some more commentary to that because that's really notable, and as the workforce changes, these two worlds are coming together and sometimes they're in the same place, sometimes they're not. This is super exciting and a new dynamic that's driving opportunities. Could you share some color commentary on that dynamic? >> Absolutely. And you're so correct. I think in California, we lead the nation in the way that we develop programs, that our companies lead in the nation in so many ways around cyberspace, cybersecurity in so many different areas, for which in the Silicon Valley is just such a leader and those companies are good, qualified companies to do so. Obviously one of the places we play a role is to make sure that those companies have a skilled workforce. And also that the security of those systems are in place for our defense contractors and for the feeder companies, those outlying entities that are providing such key resources to those companies are also leading on a cutting edge for the future. Also again, realizing that we need to expand our training and skills to make sure that those California companies continue to lead, is just such a great initiative. And I think through apprenticeship training programs, and looking at our community college systems, I think that we will continue to lead the nation as we move forward. >> You know, we've had many conversations here in this symposium virtually, certainly around the everyday life of a consumer is impacted by space. You know, we get our car service, Uber, Lyft, we have maps, we have all this technology that was born out of defense contracts and R and D that really changed generations and created a lot of great societal value. Okay, now with space kind of going to the next generation, it's easier to get stuff into space. The security of the systems is now going to be not only paramount for quality of life, but defending that, and the skills are needed in cybersecurity to defend that. And the gap is there. What can we do to highlight the opportunities for career paths? It used to be the day where you get a mechanical engineering degree or aerospace and you graduate and you go get a job, not anymore. There's a variety of paths, career-wise. What can we do to highlight this career path? >> Absolutely correct. And I think it starts, you know, K through 12 system. And I know a lot of the work that (indistinct) and other entities are doing currently. This is where we need to bring our youth into an age where they're teaching us, right, as we become older, on the uses of technology, but it's also teaching where the levels of those education can take them, K through 12, but it's also looking at how the community college system links to that. And then the university system links above and beyond, but it's also engaging our employers. You know, one of the key components, obviously as the employers play a role, for which we can start to develop strategies that best meet their needs quickly. I think that's one of the comments we hear the most, at Labor Agency is how we don't provide a change as fast as we should, especially in technology. You know, we buy computers today and they're outdated tomorrow. It's the same with the technology that's in those computers is that those students are going to be the leaders within that to really develop how those structures are in place. So K through 12 is probably our primary place to start, but also continuing that past the K-12 system. And I bring up the employers and I bring them up in a way, because many times when we've had conversations with employers around what their skills needs were and how do we develop those better? One of the pieces of that, that I think really should be recognized, many times they recognize that they wanted a four year degree, potentially, or a five year or six year degree. But then when we really looked at the skillsets, someone coming out of the community college system could meet those skillsets. And I think we need to have those conversations to make sure, not that they shouldn't be continuing their education. They absolutely should. But how do we get those skillsets built into this into a K-12 plus the two year plus the four year person? >> Yeah, I love the democratization of these new skills, because again, there's no pattern matching 'cause they weren't around before, right? So you got to look at the exposure, to your point, K through 12 exposure, but then there's an exploration piece of it, whether it's community college or whatever progression, and sometimes it's nonlinear, right? I mean, people are learning different ways, combining the exposure and the exploration. That's a big topic. Can you share your view on this? Because this now opens up more doors for people, choice, you got new avenues, you got online, I can get a cloud computing degree now from Amazon and walk in and help. I can be, you know, security clearance possibly in college. So, you know, you get exposure. Is there certain things you see, is it early on? Middle school? And then obviously the exploration, those are two important concepts. Can you unpack that a little bit, exposure and exploration of skills? >> Absolutely, and I think this takes place not only in the K-12 system, but it takes place in our community colleges and our four year universities is that, that connection with those employers is such a key component, that if there's a way we could build in internships, work experiences, what we call on the job training programs, apprenticeship training, pre-apprenticeship training programs, into a design where those students at all levels are getting an exposure to the opportunities within the space and cybersecurity avenue. I think that right there alone will start to solve a problem of having 37 plus thousand openings at any one time in California. Also, I get that there's a burden on employers to do that. And I think that's a piece that we have to acknowledge, and I think that's where education can play a larger role. That's a place we at Labor Workforce Development Agency play a role with our apprenticeship training programs, our pre-apprenticeship training programs. I could go on all day of all of our training programs that we have within the state of California. Many of the list of your partners on this endeavor are partners with Employment Training Panel, which I used to be the director of the Brown administration of. That program alone does incumbent worker training. And so that also is an exposure place where a worker may be, you know, I use the old adage of sweeping the floors one day and potentially writing a large portion of the business, within years. But it's that exposure that that employee gets through training programs, and acknowledging those skill sets and where their opportunities are, is what's valid and important. I think that's where our students, we need to play a larger role than the K-12 system, really, to get that pushed out there. >> It's funny, here in California, you were the robotics clubs in high school are like a varsity sport, you're seeing kids exposed early on with programming, but it's, you know, this whole topic of cybersecurity and space intersection around workforce, and the gaps in the skills, it's not just for the young, certainly the young generation's got to be exposed to what the careers could be and what the possible jobs and societal impact and contributions, what they could be, but also it's people who are already out there. You know, you have retraining, re-skilling, this plays an important role. I know you guys do a lot of thinking on this as the undersecretary, you have to look at this because you know, you don't want to have a label "old and antiquated" systems. And a lot of them are, and they're evolving and they're being modernized by digital transformation. So what does the role of retraining and skill development for these programs play? Can you share what you guys are working on and your vision for that? >> Absolutely. That's a great question. 'Cause I think that is where we play a large role, obviously in California and with COVID-19 is we are faced with today that we've never seen before. At least in my 27 years of running programs, similar to all workforce and economic development, we are having such a large number of people displaced currently that it's unprecedented, we've got employment rates to where we are. We're really looking at how do we take, and we're also going to see industries not return to the level for which they stood at one point in time, you know, entertainment industries, restaurants, all of the alike, really looking at how do we move people from those jobs that were middle skill jobs to upper skill jobs, but the pay points maybe weren't great, potentially. And there's an opportunity for us to skill people into jobs that are there today. It may take training, obviously, but we have dollars to do that, generally, especially within our K-12 and our K-14 systems and our universities. But we really want to look at where those skillsets are at, currently. And we want to take people from that point in time where they sit today, and try to give them that exposure to your point earlier question is how do we get them exposed to a system for which there are job with means that pay well, with benefit packages, with companies that care about their employees. 'Cause that's what our goal is. >> You know, I don't know if you have some visibility on this or an opinion, but one of the observations that I've had and talk to whether it's a commercial or public sector, is that with COVID, there's been a lot of awareness of the situation. We're adequately prepared. There's some readiness, but as everyone kind of deals with it, they're also starting to think about what to do post-COVID as we come out of it, a growth strategy for a company or someone's career. People are starting to have that on the top of their minds. So I have to ask you, is there anything that you see that they say, "Okay, certain areas, maybe not doubling down on other areas, we're going to double down on because we've seen some best practices on a trajectory of value for coming out of COVID with, you know, well-armed skills or certain things." 'Cause that's what a lot of people are thinking right now. And certainly cyber is, I mean, how many jobs are open? So you got "Well that that's kind of maybe not something to double down on, here are areas we see that are working." Can you share your current visibility into that dynamic? >> Absolutely. Another great question. One of the key components that we look at at Labor Workforce Development Agency is to look at the industries in growth modes and ones that are in decline modes. Now COVID has changed that greatly. We were in a growth mode for the last seven, eight years. We saw almost every industry, minus a few, that were all in growth in one way or another, but obviously that has changed. Our landscape is completely different than we saw six, seven months ago. So today we're looking at cybersecurity, obviously with 30 plus thousand job openings, we are looking at Defense Department contractors, obviously, with federal government contracts. We are looking at the supply chains within those. We are looking at healthcare, which has always been one of obviously our large, one of our large entities that has grown over the years. But it's also changed with COVID-19. We're looking at the way protective equipment is manufactured and the way that that will continue to grow over time, we're looking at the service industry. I mean, it will come back, but it won't come back the way we've seen it probably in the past, but where are the opportunities that we develop programs that we are making sure that the skill sets of those folks are transferable to other industries. We have one of the issues that we face constantly in Labor and Workforce Development programs is understanding that over the period of time, especially in today's world, again, with technology, that people's skillsets, we don't see as in my parents' day that you worked at a job for 45 years and you retired at one job potentially. That's been gone for 25 years, but now at the pace for which we are seeing systems change, this is going to continue to amp up, and I will say, youth of today, my 12 year old nephew is in the room next door to me, in a classroom right now online. And so, you know, it's a totally different atmosphere and he's enjoying actually being at home and learning from an all online system. I would not have been able to learn that way, but I think we do see through the K through 12 system, the way we're moving, people's interests will change. And I think that they will start to see things in a different way than we have in the past. They were forced systems. We are an old system, been around since the 30s. Some even we'll say prior to the 30s, came out of the Great Depression in some ways. And that system, we have to change the way we develop our programs. It should not be constant and it should be an evolving system. >> It's interesting. A lot of the conversations between the private and public partnerships and industry, you're seeing an agile mindset where it's a growth mindset, it's also a reality-based mindset and certainly space kind of forces this conversation with cybersecurity of being faster, faster, more relevant, more modern. And you mentioned some of those points, and with COVID impact, the workforce development is certainly going to put a lot of pressure on faster learning. And then you mentioned online learning. This has become a big thing. It's not just putting education online per se. There's new touchpoints. You know, you've got apps, you've got digital. This digital transformation is also accelerating. How do you guys view the workforce development? Because it's going to be open. It's going to be evolving. There's new data coming in and maybe kids don't want to stare at a video conference. Is there some game aspect to it? Is there, how do you integrate these new things that are coming really fast, and it's happening kind of in real time in front of our eyes. So I'd love to get your thoughts on how you guys see that because it'll certainly impact their ability to compete for jobs and/or to self-learn. >> Well, I think one of the key components of California is our innovation, right? And so I think one of the things that we pride ourselves in California is around that. That said, that is the piece that I think the Silicon Valley, and then there's many areas in California that have done the same, or tried to do the same, at least in their economy is to build in innovation. And I think that's part of the K through 12 system, with our state universities and our UCs is to be able to bridge that. I think that you, we see that within universities that really instill an innovative approach to teaching, but also instill innovation within their students. I'm not sure we're there yet fully, with our K-12 system, and I think that's a place that either our community colleges could be a bridge to as well. So that's one component of workforce development I think that we look at as being a key piece. You brought up something that's really interesting to me is when you talk about agile, and one of the things that even in state government, this is going to be shocking to you, but we have not been an agile system as well. I think one of the things that the Newsom administration, Governor Newsom's administration has brought is, and when I talk about agile systems, I actually mean agile systems. We've gone from COBOL systems, which are old and clunky, still operating, but at the same time, we're looking at upgrading all of our systems in a way that even in our technology, in the state of California should be matching, the technology that our great state has within our state. So therein lies, it's also challenges of finding the qualified staff that we need in the state of California for all of our systems and servers and everything that we have currently. So, you know, not only are we looking at external users of labor workforce development, but we're looking at internal users, that the way we redevelop our systems so that we are more agile in two different ways. >> You just got me triggered with COBOL. I programmed in the 80s with COBOL, only one credit lab in college. Never touched it again, thank God. But this is the benefit of cloud computing. I think this is at the heart and this is the undertone of the conference and symposium is cloud computing, you can actually leverage existing resources, whether they're legacy systems, because they are running, they're doing a great job and they do a certain workload extremely well. Doesn't make sense to replace if it does a job. You can integrate it and that's what cloud does. This is opening up more and more capabilities and workloads. This is kind of what the space industry is pointing to when they say "We need people that can code and that can solve data problems," not just the computer scientists, but a large range of people, creative, data, science, everything. How does California's workforce solve the needs of America's space industry? This is because it's a space state. How do you see the labor workforce meeting those needs? >> Yeah, I think it's an investment. Obviously it's an investment on our part. It's an investment with our college partners. It's an investment from our K-12 system to make sure that we are allocating dollars in a way through meeting the demand of industry. And we do look at industry-specific around their needs, obviously this is a large one. We want to be very receptive, and work with our employers and our employee groups to make sure that we meet that demand. I think it's putting our money where our mouth is and designing and working with employer groups to make sure that the training meets their needs. It's also working with our employer groups to make sure that the employees are taken care of and that equity is built within the systems, that we keep people employed in California, and they're able to afford a home and they're able to afford a life here in California, but it's also again and I brought up the innovation component. I think it's building an innovation within systems for which they are employers, but are also our incoming employees and our incumbent workers. And you brought those up earlier, people that are already employed and people that are unemployed currently with a skill set that might match up is how do we bridge those folks into employment that they maybe have not thought about? We have a whole career network of systems out throughout The City of California with the America's Job Centers of California, and they will be working, and they already are working with a lot of dislocated workers. And one of the key components of that is to really look at how do we take what their current skillset might be, and then expose them to a system for which we have 37 plus thousand job openings, too, and how do we actually get those folks employed? It's paid for potentially through that local Workforce Innovation and Opportunity Act funding through our America's Job Centers, to pay for some on the job training. It's to be able to pay for work experiences, it's to be able to pay for internships for students to get that opportunity with our employers and also partnering with our employers that they're paying, obviously a percentage of that too. >> You know, one of the things I've observed over my career, 54 times around the sun is, you know, in the old days, when I was in college and school, you had career, people had the longer jobs, as you mentioned it's not like that anymore. But also I knew someone I'm going to to be in line to get that job, maybe nepotism or things of that nature. Now the jobs have no historical thing or someone worked longer in a job and has more seniority. A lot of these jobs, Stewart, don't have requirements, like no one's done them before. So the ability for someone who is jumping in, either from any college, there's no real, it's all level set, it's a complete upside down script here. It's not like, "Oh, I went to school, therefore I get the job." It can be, anyone can walk into these careers because the jobs are so new. So it's not where you came from or what school you went to or your nationality or gender. The jobs have been democratized. They're not discriminating against people with skills. This opens up more. How do you see that? Because this really is an opportunity for this next generation to be more diverse and to be more contributive because diversity brings expertise and different perspectives. Your thoughts on that. >> Absolutely, and that was one of the things we welcome, obviously. We want to make sure that that everybody is treated equally and that the employers view everyone as an employer of choice, but an employee of choice as well. We've also been looking at, as I mentioned before on the COVID situation, looking at ways that folks that are maybe stuck in jobs that don't have a huge career pathway, or they don't have a pathway out of poverty. I mean, we have a lot of working poor people in the state of California that may now due to COVID lost their employment. This, you know, let's turn back to the old adage, let's turn lemons into lemonade. How do we take those folks and get them employed into jobs that do have a good career pathway? And it's not about just who you knew, or who you might have an in with to get that job. It is based on skills. I think though, that said, we need to have a better way to actually match those jobs up with those employers. And I think those are the ongoing conversations with those employer groups to make sure that, one, that they see those skill sets as valid and important. They're helping design those career sets with us so that they do match up and that we're quickly matching up those close skillsets so that we're not training people for yesterday's skills. >> I think the employer angle's super important, but also the educators as well. One of the things that was asked in another question by the guest, they said, she said, the real question to ask is, how early do you start exposing the next generation? You mentioned K through 12, do you have any data or insight into or intuition or best practice of where that insertion point is, that exposure point? Is it middle school? Is it elementary, honestly, high school, once you're in high school, you got your training wheels are off, you're off to the races, but is there a best practice? What's your thoughts, Stewart, on exposure level to these kinds of new cyber and technical careers? >> Sure, absolutely. I would say kindergarten. We, San Bernardino has a program that they've been running for a little bit of time, and they're exposing students K through 12, but really starting in kindergarten. One is the exposure to what a job looks like. And then actually I've gone down to that local area and I've had the opportunity to see, you know, second graders in a healthcare facility, basically, that they have on campus built-in. And they're going from one workstation as a second grader, looking at what those skills would be and what that job would entail from a nurse to a doctor, to a physician's assistant, and really looking at what that is. You know, obviously they're not getting the training that a doctor gets, but they are getting the exposure of what that would be. And I think that is amazing. And I think it's the right place to start. It was really interesting 'cause as I left, this was pre-COVID, but as I jumped on the plane to come back up north, I was thinking to myself, "How do we get this to all school districts in California where we see that opportunity to expose jobs and skill sets to kids throughout the system and develop those skill sets so that they do understand that they have an opportunity?" >> We are here at Cal Poly Space and Cybersecurity Symposium. We have educators, we have students, we have industry and employers and government together. What's your advice to them all watching and listening about the future of work, this workforce, what can people do? What do you think you're enabling? What can maybe the private sector help with and what are you trying to do? Can you share your thoughts on that? Because we have a range from the dorm room to the boardroom here at this event. I'd love to get your thoughts on the workforce development view of this. >> Yeah, absolutely. And I think that's the mix. I mean, I think it's going to take industry to lead, in a lot of ways in terms of understanding what their needs are and what their needs are today and what they will be tomorrow. I think it takes education to listen, and to understand, and labor and workforce development to also listen and understand what those needs will look like. And then how do we move systems? How do we move systems quickly? How do we move systems in a way that meets those needs? How do we put money into systems where the most need is, but also looking at trends? What is that trend going to look like in two years? What is that trend going to look like in five years, (indistinct), again, listening to those employers, it's also listening to the community-based organizations. I think obviously some of our best students are also linked to CBOs in one way or another. It may be for services, it may be for faith-based, it may be anything, but I think we also need to bring in the CBOs as well. A lot of outreach goes through those systems in conjunction with, but I think that's the key component is to make sure that our employers are heard and that they sit at the table, like you said, to the boardroom of understanding, and I think bringing students into that so that they get a true understanding of what that looks like as well, is a key piece of this. >> Stu, one of the things I want to bring up with you is maybe a little bit more about the research side of it, but John Markoff, who was a former New York times reporter, but author of the book, "What the Dormouse Said," it was a book about the counterculture of the 60s and the computer revolution. And really it was about how government defense spending drove the computer revolution that we now saw with Apple and PC. And then the rest is history in California, has really participated, Stanford, the Berkeley, and the University of California school system, and all the education community colleges around it. That moment, the enablement, and now you're seeing space kind of bringing that, a lot of research coming in, need a lot of billionaires putting money in, you've got employers playing a role. You have this new focus, space systems, cybersecurity defending and making it open and, not congested and peaceful, is going to enable quickly, new inflection points for opportunities. I want to get your thoughts on that because California's participated and drove those revolutions, that's created massive value. This next wave seems to be coming upon us. >> Yeah, absolutely. And again, not to use COVID again as too much of a starting point to this, but I think that is also an opportunity to actually, 'cause I think one of the things that we were seeing seven months ago was a skill shortage, and we still see the skill shortage, obviously. But I think a key piece to that is we saw a people shortage. Not only was it skill shortage, but we didn't have enough people really to fill positions in addition, too, and I think that people also felt they were already paying the bills and they were making ends meet and they didn't have the opportunities to get additional skills. This again is where we're looking at, you know, our world has changed. It changed in the 60s based on what you're just expressing in terms of California leading the way. Let's let California lead the way again in developing a system for which labor workforce development with our universities, our amazing universities and community college system structure, of how do we get students back into school? You know, a lot of graduates may already have a degree, but how do they now take a skill set that they already have and develop that further with the idea that those jobs have changed? We also have a lot of folks that don't have a degree, and that's okay, but how do we make that connection to a system that may have failed a lot of our people over the years, and our students who didn't make it through the school system, how do we develop an adult training school? How do we develop contract education through our community college system with our employer sets, that we develop cohorts within the systems of workers that have amazing talents and abilities to start to fill these needs. And I think that's the key components that here at Labor Workforce Development Agency, we work with our community colleges, our UCs and our state universities to develop and figure that piece out. And I think it is our opportunity for the future. >> That's such a great point. I want to call that out, this whole opportunity to retrain people that are out there because these are new jobs. I think that's a huge opportunity and, I hope you keep building and investing in those programs. That's really worth calling out. Thank you for doing that. And yeah, it's a great opportunity to gain these jobs. They pay well, too, cybersecurity's a good job and you don't really need to have that classical degree. You can learn pretty quickly if you're smart. So again, great call out there. A question for you on geography. You mentioned COVID, we're talking about COVID, virtualization, we're virtual with this conference. We couldn't be in person. People are learning virtually, but people are starting to relocate virtually. And so one observation that I have is the space state that California is, there's space clusters of areas where space people hang out, or space spaces and whatnot. Then you got like the tech community, the cybersecurity market, you know, Silicon Valley, you know, the talent is in these hubs. And sometimes cyber's not always in the same hubs as space. Maybe Silicon Valley has some space here, and some cyber, but that's not generally the case. This is an opportunity potentially to intersect. What's your thoughts on this? Because this is something that we're seeing, where space has historical, you know, geographies. Now with borderless communication, the work mode is not so much "You have to move to this space area." You know what I'm saying? So what's your thoughts on this? How do you guys look at, this is on your radar, and how you're viewing this dynamic. >> It's absolutely on our radar. Like you said, you know, here we are, talking virtually, and you know, 75% of all of our staff currently, in some of our departments, it's 80% of our staff, are now virtual. Seven months ago, we were not. Government, again, being slow move, we quickly transitioned, obviously, to being able to have a telework capacity. We know employers moved probably even more quickly than we did, but we see that as an opportunity for our rural areas, our Central Valley, our Northstate, Inland Empire. That you're absolutely correct. I mean, if you didn't move to a city or to a location for which these jobs were really housed, you didn't have an opportunity like you do today. I think that's a piece that we really need to work with our education partners on, to be able to see how much this has changed. Labor Agency absolutely recognizes this. We are investing funding in the Central Valley. We're investing funding in the Northstate and Inland Empire to really look at youth populations, of how the new capacity that we have today is going to be utilized for the future for employers. But we also have to engage our universities around this as well, but mostly our employers. I know that they're already very well aware. I know that a lot of our large employers within Silicon Valley have already done it. They're doing almost 100% telework policies, but the affordability to live in rural areas in California, also enables us to have a way to make products more affordable as well, potentially in the future. But we want to keep California businesses healthy and whole in California, of course. And that's another way we can expand and keep California home to our 40 plus million people. >> Well Stewart, great work and congratulations for doing such a great job. Keep it up. I got to ask you about the governor. I've been following his career since he's been in office as a political figure. He's progressive, he's cutting edge. He likes to rock the boat a little bit here and there, but he's also pragmatic. You're starting to see government workers starting to get more of a tech vibe. Just curious from your perspective, how does the governor look at, I mean, the old, I won't say "old guard," but like, you know, it used to be, you become a lawyer, you become a lawmaker. Now a tech savvy lawmaker is a premium candidate, is a premium person in government. Knowing what COBOL is, is a start. I mean, these are the things that as we transform and evolve our society, we need thinkers who can figure out which side of the streets self driving cars go on. I mean, who does that? It's a whole nother generation of thinking. How does the governor, how do you see this developing? Because this is the challenge for society. How does California lead? How do you guys talk about the leadership vision of why California and how will you lead the future? >> Absolutely. No governor that I'm aware of, and I've been around for 26, 27 years of workforce development, has led with an innovation background as this governor has, especially around technology and the use of technology. You know, he's wrote a book about the use of technology when he was lieutenant governor. And I think it's really important for him that we, as his staff are also on the leading edge of technology. I brought up agile systems earlier. When I was under the Brown administration, we had moved to where I was at the time, Employment Training Panel, we moved to an agile system and deployed that. One of the first within the state to do that and coming off of an old legacy system that was an antique. I will say it is challenging. It's challenging on a lot of levels. Mostly the skill sets that our folks have, sometimes are not open to a new agile system, to an open source system is also an issue in government. But this governor absolutely, I mean, he has established the Office of Digital Innovation, which is part of California Department of Technology, in partnership with, and that just shows how much he wants to push our limits to make sure that we are meeting the needs of Californians. But it's also looking at, you know, Silicon Valley being at the heart of our state, how do we best utilize systems that are already there? How do we better utilize the talent from those folks as well? We don't always pay as well as they do in the state, but we do have great benefit packages, everybody knows. So if anybody's looking for a job, we're always looking for technology folks as well. And so I would say that this governor absolutely leads in terms of making sure that we will be on cutting edge technology for the nation. >> And, you know, talk about pay, I mean, I know it's expensive to live in some parts of California, but there's a huge young population that wants a mission-driven job, and serving the government for the government, it's awesome. A final parting question for you, Stewart, is as you look at the workforce, a lot of people are passionate about this and it's, you know, you can't go anywhere without people saying, you know, "We've got to do education this way, and that way," there's an opinion everywhere you go. Cybersecurity, obviously a little bit peaked and focused, but there are people who are paying attention to education. So I have to ask you what creative ways can people get involved and contribute to workforce development, whether it's STEM, underrepresented minorities, people are looking for new, innovative ways to contribute. What advice would you give these people who have the passion to contribute to the next cyber workforce? >> Yeah, I appreciate that question because I think it's one of the key components that my secretary, Julie Su, secretary of Labor and Workforce Development Agency, talks about often. And a couple of us always have these conversations around one is getting people with that passion to work in government, one, or, and I brought it up community-based organizations. I think so many times that we didn't work with our CBOs to the level that in government, we should, this administration is very big on working with CBOs and philanthropy groups to make sure that the engagement of those entities are at the highest level. So I would say, students have opportunities to also engage with local CBOs and be that mission, what their values really drives them towards. And that gives them a couple of things to do, right? One is to look at ways that we're helping society in one way or another through those organizations, but it also links them to their own mission and how they can develop those skills around that. But I think the other piece to that is in a lot of these companies that you are working with and that we work with, have their own foundations. So those foundations are amazing. We work with them now, especially in the Newsom administration, more than we ever have. These foundations are really starting to help develop our strategies. My secretary works with a large number of foundations already, and we do as well in terms of strategy, really looking at how do we develop young people's attitudes towards the future, but also skills towards the future? >> Well, you got a pressure cooker of a job. I know how hard it is. I know you're working hard and appreciate what you do. And, and we wish you the best of luck, thank you for sharing this great insight on workforce development. And you guys are working hard. Thank you for what you do. Appreciate it. >> Great. Thank you so much. I appreciate it. >> This is theCUBE coverage and co-production of the Space and Cybersecurity Symposium 2020 with Cal Poly. I'm John Furrier with siliconangle.com and theCUBE. Thanks for watching. (calm music)

>> Narrator: From around the globe. It's theCUBE covering space in cybersecurity symposium 2020 hosted by Cal Poly. >> Hello, everyone. Welcome to the space and cybersecurity symposium, 2020 hosted by Cal Poly where the intersection of space and security are coming together. I'm John Furrier, your host with theCUBE here in California. I want to welcome our featured guest, Lieutenant General, John F. Thompson with the United States Space Force approach to cybersecurity. That's the topic of this session. And of course he's the commander of the space and missile system center in Los Angeles Air Force Base. Also heading up Space Force. General, thank you for coming on. I really appreciate to you kicking this off. Welcome to the symposium. >> Hey, so thank you very much, John, for that very kind introduction. Also very much thank you to Cal Poly for this opportunity to speak to this audience today. Also a special shout out to one of the organizers, Dustin Debrun, for all of his work, helping get us to this point. Ladies and gentlemen as a John mentioned, I'm JT Thompson. I lead the 6,000 men and women of the United States Space Force's Space and Missile System Center, which is headquartered here at Los Angeles Air Force Base and El Segundo. If you're not quite sure where that's at, it's about a mile and a half from LAX. This is our main operating location, but we do have a number of other operating locations around the country. We're about 500 people at Kirtland Air Force Base in Albuquerque, New Mexico, and an about another 500 people on the front range of the Rockies between Colorado Springs and Denver plus a smattering of other much smaller operating locations nationwide. We're responsible for acquiring, developing and sustaining the United States Space Force's, critical space assets. That includes the satellites in the space layer and also on the ground layer our ground segments to operate those satellites. And we also are in charge of procuring launch services for the US Space Force and a number of our critical mission partners across the Department of Defense and the intelligence community. Just as a couple of examples of some of the things we do, if you're unfamiliar with our work we developed and currently sustain the 31 satellite GPS constellation that satellite constellation, while originally intended to help with global navigation, those GPS signals have provided trillions of dollars in unanticipated value to the global economy over the past three decades. GPS is everywhere. I think everybody realizes that. Agriculture, banking, the stock market, the airline industry, separate and distinct navigation systems. It's really pervasive across both capabilities for our Department of Defense and capabilities for our economy and individuals, billions of individuals across our country and the planet. Some of the other work we do for instance, in the communications sector, secure communications satellites that we designed and build that link America's sons and daughters serving in the military around the world and really enable real time support and comms for our deployed forces. And those of our allies. We also acquire infrared missile warning satellites that monitor the planet for missile launches that provide advanced warning to the US Homeland and to our allies in case some of those missile launches are nefarious. On a note, that's probably a lot closer to home, maybe a lot closer to home than many of us want to think about here in the state of California. In 2018, SMC jumped through a bunch of red tape and bureaucracy to partner with the US Forest Service during two of the largest wildfires in the state's history, the Camp and Woolsey fires in Northern California. As those fires spread out of control, we created processes on the fly to share data from our missile warning satellites. Those are satellites that are systems that are purpose built to see heat sources from thousands of miles above the planet. And we collaborated with the US Forest Service so that firefighters on the ground could track those fires more in real time and better forecast fires and where they were spreading, thereby saving lives and property by identifying hotspots and flareups for firefighters. That data that we were able to working with our contractors pass to the US Forest Service and authorities here in California, was passed in less than an hour as it was collected to get it into the hands of the emergency responders, the first responders as quickly as possible and doing that in an hour greatly surpassed what was available from some of the other assets in the airborne and ground-based fire spotters. It was really instrumental in fighting those fires and stopping their spread. We've continued that involvement in recent years, using multiple systems to support firefighters across the Western US this fall, as they battled numerous wildfires that unfortunately continue. Working together with the US Forest Service and with other partners we'd like to think that we've made a difference here, but there's still a lot more work to go. And I think that we should always be asking ourselves what else can space data be used for and how can we more rapidly get that space data to stakeholders so that they can use it for purposes of good, if you will. How else can we protect our nation? How else can we protect our friends and allies? I think a major component of the discussion that we will have throughout this conference is that the space landscape has changed rapidly and continues to change rapidly. Just over the past few years, John and I were talking before we went live here and 80 nations now have space programs. Nearly 80 space faring nations on the planet. If you just look at one mission area that the Department of Defense is interested in, and that's small launch, there are currently over 100 different small launch companies within the US industrial base vying for commercial DoD and civil payload capabilities, mostly to lower earth orbit. It's truly a remarkable time. If you factor in those things like artificial intelligence and machine learning, where we're revolutionizing really, the ways that we generate process and use data. It's really remarkable. In 2016, so if you think about this four years ago, NASA estimated that there were 28 terabytes of information transiting their space network each day. And that was four years ago. Obviously we've got a lot of desire to work with a lot of the people in the audience in this conference, we need to work with big thinkers, like many of you to answer questions on how best we apply data analytics to extract value and meaning from that data. We need new generations of thinkers to help apply cutting edge theories of data mining, cyber behaviorism, and Internet of Things 2.0, it's just truly a remarkable time to be in the space business and the cyber aspects of the space business are truly, truly daunting and important to all of us. Integrating cyber security into our space systems, both commercial and government is a mandate. it's no longer just a nice to have as the US Space Force and Department of the Air Force leadership has said many times over the past couple of years, space is becoming congested and contested. And that contested aspect means that we've got to focus on cyber security in the same way that the banking industry and cyber commerce focus on cybersecurity day in and day out. The value of the data and services provided is really directly tied to the integrity and availability of that data and services from the space layer, from the ground control segments associated with it. And this value is not just military, it's also economic and it's not just American, it's also a value for the entire world, particularly our allies, as we all depend upon space and space systems. Your neighbors and friends here in California that are employed at the space and missile system center work with network defenders. We work with our commercial contractors and our systems developers, our international allies and partners to try and build as secure and resilient systems as we can from the ground up that keep the global comments of space free and open for exploration and for commerce as John and I were talking earlier, before we came online, there's an aspect of cybersecurity for space systems, especially for some of our legacy systems, that's more, how do we bolt this on? Cause we fielded those space systems a number of years ago, and the challenges of cybersecurity in the space domain have grown. So we have a part that we have to worry about, bolting it on, but then we have to worry about building it in as we field new systems and build in a flexibility that realizes that the cyber threat or the cybersecurity landscape will evolve over time. It's not just going to be stagnant. There will always be new vulnerabilities and new threat vectors that we all have to look at. Look, as Secretary Barrett, who is our secretary of the air force likes to say most Americans use space before they have their first cup of coffee in the morning. The American way of life really depends on space. And as part of the United States Space Force, we work with defense leaders, our Congress joint, and international military teammates and industry to ensure American leadership in space. I really thank you for this opportunity to address the audience today, John, and thanks so much to Cal Poly for letting me be one of the speakers at this event. I've really looked forward to this for several months. And so with that, I look forward to your questions as we kind of move along here. >> General, thank you very much for those awesome introductory statement. For the folks watching on the stream, Brigadier General Carthan's going to be in the chat, answering any questions, feel free to chat away. He's the vice commander of Space and Missile System Center, he'll be available. A couple of comments from your keynote before I get to my questions. Cause it just jumped into my head. You mentioned the benefits of say space with the fires in California. We're living that here. That's really realtime. That's a benefit. You also mentioned the ability for more people launching payloads into space. I'm only imagined Moore's law smaller, faster, cheaper applies to rockets too. So I'm imagining you have the benefits of space and you have now more potential objects flying out sanctioned and maybe unsanctioned. So is it going to be more rules around that? This is an interesting question cause it's exciting Space Force, but for all the good there is potentially bad out there. >> Yeah. So John, I think the basics of your question is as space becomes more congested and contested, is there a need for more international norms of how satellites fly in space? What kind of basic features satellites have to perhaps de orbit themselves? What kind of basic protections should all satellites be afforded as part of a peaceful global commons of space? I think those are all fantastic questions. And I know that US and many allied policy makers are looking very, very hard at those kinds of questions in terms of what are the norms of behavior and how we field, and field as the military term. But how we populate using civil or commercial terms that space layer at different altitudes, lower earth orbit, mid earth orbit, geosynchronous earth orbit, different kinds of orbits, what the kind of mission areas we accomplished from space. That's all things that need to be definitely taken into account as the place gets a little bit, not a little bit as the place gets increasingly more popular day in and day out. >> I'm super excited for Space Force. I know that a new generation of young folks are really interested in it's an emerging, changing great space. The focus here at this conference is space and cybersecurity, the intersection. I'd like to get your thoughts on the approach that a space force is taking to cybersecurity and how it impacts our national goals here in the United States. >> Yeah. So that's a great question John, let me talk about it in two basic ways. At number one is an and I know some people in the audience, this might make them a little bit uncomfortable, but I have to talk about the threat. And then relative to that threat, I really have to talk about the importance of cyber and specifically cyber security, as it relates to that threat. The threats that we face really represented a new era of warfare and that new era of warfare involves both space and cyber. We've seen a lot of action in recent months from certain countries, notably China and Russia that have threatened what I referred to earlier as the peaceful global commons of space. For example, it threw many unclassified sources and media sources. Everybody should understand that the Russians have been testing on orbit anti-satellite capabilities. It's been very clear if you were following just the week before last, the Department of Defense released its 2020 military and security developments involving the People's Republic of China. And it was very clear that China is developing ASATs, electronic jammers, directed energy weapons, and most relevant to today's discussion, offensive cyber capabilities. There are kinetic threats that are very, very easy to see, but a cyber attack against a critical command and control site or against a particular spacecraft could be just as devastating to the system and our war fighters in the case of GPS and important to note that that GPS system also impacts many civilians who are dependent on those systems from a first response perspective and emergency services, a cyber attack against a ground control site could cause operators to lose control of a spacecraft or an attacker could feed spoofed data to assist them to mislead operators so that they sent emergency services personnel to the wrong address. Attacks on spacecraft on orbit, whether directly via a network intrusion or enabled through malware introduced during the system's production while we're building the satellite can cripple or corrupt the data. Denial-of-service type attacks on our global networks obviously would disrupt our data flow and interfere with ongoing operations and satellite control. If GPS went down, I hesitate to say it this way, cause we might elicit some screams from the audience. But if GPS went down a Starbucks, wouldn't be able to handle your mobile order, Uber drivers wouldn't be able to find you. And Domino's certainly wouldn't be able to get there in 30 minutes or less. So with a little bit of tongue in cheek there from a military operations perspective, it's dead serious. We have become accustomed in the commercial world to threats like ransomware and malware. And those things have unfortunately become commonplace in commercial terrestrial networks and computer systems. However, what we're seeing is that our adversaries with the increased competition in space these same techniques are being retooled, if you will, to use against our national security space systems day in and day out. As I said, during my opening remarks on the importance of cyber, the value of these systems is directly tied to their integrity. If commanders in the field, firefighters in California or baristas in Starbucks, can't trust the data they're receiving, then that really harms their decision making capabilities. One of the big trends we've recently seen is the move towards proliferated LEO constellations, obviously Space X's Starlink on the commercial side and on the military side, the work that DARPA and my organization SMC are doing on Blackjack and Casino, as well as some space transport layer constellation work that the space development agency is designing are all really, really important types of mesh network systems that will revolutionaries how we plan and field war fighting systems and commercial communications and internet providing systems. But they're also heavily reliant on cybersecurity. We've got to make sure that they are secured to avoid an accident or international damage. Loss of control of these constellations really could be catastrophic from both a mission perspective or from a satellites tumbling out of low earth orbit perspective. Another trend is introductions in artificial intelligence and machine learning, onboard spacecraft are at the edge. Our satellites are really not so much hardware systems with a little software anymore in the commercial sector and in the defense sector, they're basically flying boxes full of software. And we need to ensure that data that we're getting out of those flying boxes full of software are helping us base our decisions on accurate data and algorithms, governing the right actions and that those systems are impervious to the extent possible to nefarious modifications. So in summation, cybersecurity is a vital element of everything in our national security space goals. And I would argue for our national goals, writ large, including economic and information dimensions, the Space Force leadership at all levels from some of the brand new second lieutenants that general Raymond swore in to the space force this morning, ceremonially from the air force associations, airspace and cyberspace conference to the various highest levels, General Raymond, General DT Thompson, myself, and a number of other senior leaders in this enterprise. We've got to make sure that we're all working together to keep cyber security at the forefront of our space systems cause they absolutely depend on it. >> You mentioned hardware, software threats, opportunities, challenges. I want to ask you because you got me thinking of the minute they're around infrastructure. We've heard critical infrastructure, grids here on earth. You're talking about critical infrastructure, a redefinition of what critical infrastructure is, an extension of what we have. So I'd love to get your thoughts about Space Force's view of that critical infrastructure vis-a-vis the threat vectors, because the term threat vectors has been kicked around in the cyberspace. Oh you have threat vectors. They're always increasing the surface area. If the surface area is from space, it's an unlimited service area. So you got different vectors. So you've got new critical infrastructure developing real time, really fast. And you got an expanded threat vector landscape. Putting that in perspective for the folks that aren't really inside the ropes on these critical issues. How would you explain this and how would you talk about those two things? >> So I tell you, just like, I'm sure people in the security side or the cybersecurity side of the business in the banking industry feel, they feel like it's all possible threat vectors represent a dramatic and protect potentially existential threat to all of the dollars that they have in the banking system, to the financial sector. On the Department of Defense side, we've got to have sort of the same mindset. That threat vector from, to, and through space against critical space systems, ground segments, the launch enterprise, or transportation to orbit and the various different domains within space itself. Like I mentioned before, LEO, MEO and GEO based satellites with different orbits, all of the different mission areas that are accomplished from space that I mentioned earlier, some that I did mention like a weather tactical or wide band communications, various new features of space control. All of those are things that we have to worry about from a cyber security threat perspective. And it's a daunting challenge right now. >> Yeah, that's awesome. And one of the things we've been falling on the hardware side on the ground is the supply chain. We've seen, malware being, really put in a really obscure hardware. Who manufactures it? Is it being outsourced? Obviously government has restrictions, but with the private sector, you mentioned China and the US kind of working together across these peaceful areas. But you got to look at the supply chain. How does the supply chain in the security aspect impact the mission of the US space Force? >> Yeah. Yeah. So how about another, just in terms of an example, another kind of California based historical example. The very first US Satellite, Explorer 1, was built by the jet propulsion laboratory folks, not far from here in El Segundo, up in Pasadena, that satellite, when it was first built in the late 50s weighing a little bit, over 30 pounds. And I'm sure that each and every part was custom made and definitely made by US companies. Fast forward to today. The global supply chain is so tightly coupled, and frankly many industries are so specialized, almost specialized regionally around the planet. We focus every day to guarantee the integrity of every component that we put in our space systems is absolutely critical to the operations of those satellites and we're dependent upon them, but it becomes more difficult and more difficult to understand the heritage, if you will, of some of the parts that are used, the thousands of parts that are used in some of our satellites that are literally school bus sized. The space industry, especially national security space sector is relatively small compared to other commercial industries. And we're moving towards using more and more parts from non US companies. Cybersecurity and cyber awareness have to be baked in from the beginning if we're going to be using parts that maybe we don't necessarily understand 100% like an Explorer one, the lineage of that particular part. The environmental difficulties in space are well known. The radiation environment, the temperature extremes, the vacuum, those require specialized component. And the US military is not the only customer in that space. In fact, we're definitely not the dominant customer in space anymore. All those factors require us along with our other government partners and many different commercial space organizations to keep a very close eye on our supply chains, from a quality perspective, a security perspective and availability. There's open source reporting on supply training intrusions from many different breaches of commercial retailers to the infectious spread of compromised patches, if you will. And our adversaries are aware of these techniques. As I mentioned earlier, with other forms of attack, considering our supply chains and development networks really becomes fair game for our adversaries. So we have to take that threat seriously. Between the government and industry sectors here in the US. We're also working with our industry partners to enact stronger defenses and assess our own vulnerabilities. Last fall, we completed an extensive review of all of our major contracts here at Space and Missile System Center to determine the levels of cyber security requirements we've implemented across our portfolio. And it sounds really kind of businessy geeky, if you will. Hey, we looked at our contracts to make sure that we had the right clauses in our contracts to address cybersecurity as dynamically as we possibly could. And so we found ourselves having to add new language to our contracts, to require system developers, to implement some more advanced protective measures in this evolving cyber security environment. So that data handling and supply chain protections from contract inception to launch and operations were taken into account. Cyber security really is a key performance parameter for us now. Performance of the system, It's as important as cost, it's as important as schedule, because if we deliver the perfect system on time and on cost, it can perform that missile warning or that communications mission perfectly, but it's not cyber secure. If it's doesn't have cyber protections built into it, or the ability to implement mitigations against cyber threats, then we've essentially fielded a shoe box in space that doesn't do the CA the war fighter or the nation any good. Supply chain risk management is a major challenge for us. We're doing a lot to coordinate with our industry partners. We're all facing it head on to try and build secure and trusted components that keep our confidence as leaders, firefighters, and baristas as the case may be. But it is a challenge. And we're trying to rise to that challenge. >> This is so exciting this new area, because it really touches everything. Talk about geeking out on the tech, the hardware, the systems but also you put your kind of MBA hat on you go, what's the ROI of extra development and how things get built. Because the always the exciting thing for space geeks is like, if you're building cool stuff, it's exciting, but you still have to build. And cybersecurity has proven that security has to be baked in from the beginning and be thought as a system architecture. So you're still building things, which means you got to acquire things, you got to acquire parts, you got acquire build software and sustain it. How is security impacting the acquisition and the sustainment of these systems for space? >> Yeah. From initial development, through planning for the acquisition, design, development, our production fielding and sustainment, it impacts all aspects of the life cycle, John. We simply, especially from the concept of baking in cybersecurity, we can't wait until something is built and then try and figure out how to make it cyber secure. So we've moved way further towards working side by side with our system developers to strengthen cybersecurity from the very beginning of a systems development, cyber security, and the resilience associated with it really have to be treated as a key system attribute. As I mentioned earlier, equivalent with data rates or other metrics of performance. We like to talk in the space world about mission assurance and mission assurance has always sort of taken us as we technically geek out. Mission assurance has always taken us to the will this system work in space. Can it work in a vacuum? Can it work in as it transfers through the Van Allen radiation belt or through the Southern hemisphere's electromagnetic anomaly? Will it work out in space? And now from a resiliency perspective, yeah, it has to work in space. It's got to be functional in space, but it's also got to be resistant to these cybersecurity threats. It's not just, I think a General D.T Thompson quoted this term. It's not just widget assurance anymore. It's mission assurance. How does that satellite operator that ground control segment operate while under attack? So let me break your question a little bit, just for purposes of discussion into really two parts, cybersecurity, for systems that are new and cybersecurity for systems that are in sustainment are kind of old and legacy. Obviously there's cyber vulnerabilities that threatened both, and we really have to employ different strategies for defensive of each one. For new systems. We're desperately trying to implement across the Department of Defense and particularly in the space world, a kind of a dev sec ops methodology and practice to delivering software faster and with greater security for our space systems. Here at SMC, we have a program called enterprise ground services, which is a toolkit, basically a collection of tools for common command and control of different satellite systems, EGS as we call it has an integrated suite for defensive cyber capabilities. Network operators can use these tools to gain unprecedented insight to data flows and to monitor space network traffic for anomalies or other potential indicators of a bad behavior, malicious behavior, if you will, it's rudimentary at this point, but because we're using DevSecOps and that incremental development approach, as we scale it, it just becomes more and more capable. Every product increment that we feel. Here at LA Air Force Base, we have the United Space Force's West Coast Software Factory, which we've dubbed the Kobayashi Maru. They're using those agile DevOps software development practices to deliver a space awareness software to the combined space operations center. Affectionately called the CSpock that CSpock is just on the road from Cal Poly there in San Luis Obispo at Vandenberg Air Force Base. They've so securely linked the sea Spock with other space operation centers around the planet, our allies, Australia, Canada, and the UK. We're partnering with all of them to enable secure and enhanced combined space operations. So lots of new stuff going on as we bake in new development capabilities for our space systems. But as I mentioned earlier, we've got large constellations of satellites on orbit right now. Some of them are well in excess of a decade or more or old on orbit. And so the design aspects of those satellites are several decades old. But we still have to worry about them cause they're critical to our space capabilities. We've been working with an air force material command organization called CROWS, which stands for the Cyber Resiliency Office for Weapon Systems to assess all of those legacy platforms from a cyber security perspective and develop defensive strategies and potential hardware and software upgrades to those systems to better enable them to live through this increasingly cybersecurity concerned era that we currently live in. Our industry partners have been critical to both of those different avenues. Both new systems and legacy systems. We're working closely with them to defend and upgrade national assets and develop the capabilities to do similar with new national assets coming online. The vulnerabilities of our space systems really kind of threatened the way we've done business in the past, both militarily and in the case of GPS economically. The impacts of that cybersecurity risk are clear in our acquisition and sustainment processes, but I've got to tell you, as the threat vectors change, as the vulnerabilities change, we've got to be nimble enough, agile enough, to be able to bounce back and forth. We can't just say, many people in the audience are probably familiar with the RMF or the Risk Management Framework approach to reviewing the cyber security of a system. We can't have program managers and engineers just accomplish an RMF on a system. And then, hey, high five, we're all good. It's a journey, not a destination, that's cybersecurity. And it's a constant battle rhythm through our weapon systems lifecycle, not just a single event. >> I want to get to this commercial business needs and your needs on the next question. But before I go there, you mentioned agile. And I see that clearly because when you have accelerated innovation cycles, you've got to be faster. And we saw this in the computer industry, mainframes, mini computers, and then we started getting beyond maybe when the internet hit and PCs came out, you saw the big enterprises, the banks and government start to work with startups. And it used to be a joke in the entrepreneurial circles is that, there's no way if you are a startup you're ever going to get a contract with a big business enterprise. Now that used to be for public sector and certainly for you guys. So as you see startups out there and there's acquisition involved, I'm sure would love to have a contract with Space Force. There's an ROI calculation where if it's in space and you have a sustainment view and it's software, you might have a new kind of business model that could be attractive to startups. Could you share your thoughts on the folks who want to be a supplier to you, whether they're a startup or an existing business that wants to be agile, but they might not be that big company. >> John, that's a fantastic question. We're desperately trying to reach out to those new space advocates, to those startups, to those what we sometimes refer to, within the Department of Defense, those non traditional defense contractors. A couple of things just for thinking purposes on some of the things that we're trying to highlight. Three years ago, we created here at Space and Missile System Center, the Space Enterprise Consortium to provide a platform, a contractual vehicle, really to enable us to rapidly prototype, development of space systems and to collaborate between the US Space Force, traditional defense contractors, non traditional vendors like startups, and even some academic institutions. SPEC, as we call it, Space Enterprise Consortium uses a specialized contracting tool to get contracts awarded quickly. Many in the audience may be familiar with other transaction agreements. And that's what SPEC is based on. And so far in just three years, SPEC has awarded 75 different prototyping contracts worth over $800 million with a 36% reduction in time to award. And because it's a consortium based competition for these kinds of prototyping efforts, the barrier to entry for small and nontraditional, for startups, even for academic institutions to be able to compete for these kinds of prototyping has really lowered. These types of partnerships that we've been working through on spec have really helped us work with smaller companies who might not have the background or expertise in dealing with the government or in working with cyber security for their systems, both our developmental systems and the systems that they're designing and trying to build. We want to provide ways for companies large and small to partner together in support kind of mutually beneficial relationships between all. Recently at the Annual Air Force Association conference that I mentioned earlier, I moderated a panel with several space industry leaders, all from big traditional defense contractors, by the way. And they all stressed the importance of building bridges and partnerships between major contractors in the defense industry and new entrance. And that helps us capture the benefits of speed and agility that come with small companies and startups, as well as the expertise and specialized skill sets of some of those larger contractors that we rely on day in and day out. Advanced cyber security protections and utilization of secure facilities are just a couple of things that I think we could be prioritizing more so in those collaborations. As I mentioned earlier, the SPEC has been very successful in awarding a number of different prototyping contracts and large dollar values. And it's just going to get better. There's over 400 members of the space enterprise consortium, 80% of them are non traditional kinds of vendors. And we just love working with them. Another thing that many people in the audience may be familiar with in terms of our outreach to innovators, if you will, and innovators that include cyber security experts is our space pitch day events. So we held our first event last November in San Francisco, where we awarded over a two day period about $46 million to 30 different companies that had potentially game changing ideas. These were phase two small business innovative research efforts that we awarded with cash on the spot. We're planning on holding our second space pitch day in the spring of 2021. We're planning on doing it right here in Los Angeles, COVID-19 environment permitting. And we think that these are fantastic venues for identifying and working with high-speed startups, and small businesses who are interested in really, truly partnering with the US Air Force. It's, as I said before, it's a really exciting time to be a part of this business. And working with the innovation economy is something that the Department of Defense really needs to do in that the innovation that we used to think was ours. That 80% of the industrial base innovation that came from the Department of Defense, the script has been flipped there. And so now more than 70%, particularly in space innovation comes from the commercial sector, not from the defense business itself. And so that's a tsunami of investment and a tsunami of a capability. And I need to figure out how to get my surfboard out and ride it, you know what I mean? >> Yeah, It's one of those things where the script has been flipped, but it's exciting because it's impacting everything. When you're talking about systems architecture? You're talking about software, you're talking about a business model. You're talking about dev sec opsx from a technical perspective, but now you have a business model innovation. All the theaters are exploding in innovation, technical, business, personnel. This brings up the workforce challenge. You've got the cyber needs for the US Space Force, It's probably great ROI model for new kinds of software development that could be priced into contracts. That's a entrepreneurial innovation, you've got the business model theater, you've got the personnel. How does the industry adopt and change? You guys are clearly driving this. How does the industry adjust to you? >> Yeah. So I think a great way to answer that question is to just talk about the kind of people that we're trying to prioritize in the US Space Force from an acquisition perspective, and in this particular case from a cybersecurity perspective. As I mentioned earlier, it's the most exciting time to be in space programs, really since the days of Apollo. Just to put it in terms that maybe have an impact with the audience. From 1957 until today, approximately 9,000 satellites have been launched from the various space varying countries around the planet. Less than 2000 of those 9,000 are still up on orbit and operational. And yet in the new space regime players like Space X have plans to launch, 12,000 satellites for some of their constellations alone. It really is a remarkable time in terms of innovation and fielding of space capabilities and all of those space capabilities, whether they're commercial, civil, or defense are going to require appropriate cybersecurity protections. It's just a really exciting time to be working in stuff like this. And so folks like the folks in this audience who have a passion about space and a passion about cybersecurity are just the kind of people that we want to work with. Cause we need to make sure our systems are secure and resilient. We need folks that have technical and computing expertise, engineering skills to be able to design cyber secure systems that can detect and mitigate attacks. But we also, as you alluded to, we need people that have that business and business acumen, human networking background, so that we can launch the startups and work with the non traditional businesses. Help to bring them on board help, to secure both their data and our data and make sure our processes and systems are free as much as possible from attack. For preparation, for audience members who are young and maybe thinking about getting into this trade space, you got to be smart on digital networking. You got to understand basic internet protocols, concepts, programming languages, database design. Learn what you can for penetration or vulnerability testing and a risk assessment. I will tell you this, and I don't think he will, I know he will not mind me telling you this, but you got to be a lifelong learner and so two years ago, I'm at home evening and I get a phone call on my cell phone and it's my boss, the commander of Air Force Space command, General, J. Raymond, who is now currently the Chief of Space Operations. And he is on temporary duty, flying overseas. He lands where he's going and first thing he does when he lands is he calls me and he goes JT, while I was traveling, I noticed that there were eBooks available on the commercial airliner I was traveling on and there was an ebook on something called scrumming and agile DevSecOps. And I read it, have you read it? And I said, no, sir. But if you tell me what the title of the book is, I will read it. And so I got to go to my staff meeting, the very next week, the next time we had a staff meeting and tell everybody in the staff meeting, hey, if the four star and the three star can read the book about scrumming, then I'm pretty sure all of you around this table and all our lieutenants and our captains our GS13s, All of our government employees can get smart on the scrumming development process. And interestingly as another side, I had a telephone call with him last year during the holidays, where he was trying to take some leave. And I said, sir, what are you up to today? Are you making eggnog for the event tonight or whatever. And the Chief of Space Operations told me no, I'm trying to teach myself Python. I'm at lesson two, and it's not going so well, but I'm going to figure this out. And so that kind of thing, if the chief of staff or the Chief of Space Operations can prioritize scrumming and Python language and innovation in his daily schedule, then we're definitely looking for other people who can do that. And we'll just say, lower levels of rank throughout our entire space force enterprise. Look, we don't need people that can code a satellite from scratch, but we need to know, we need to have people that have a basic grasp of the programming basics and cybersecurity requirements. And that can turn those things into meaningful actions, obviously in the space domain, things like basic physics and orbital mechanics are also important spaces, not an intuitive domain. So under understanding how things survive on orbit is really critical to making the right design and operational decisions. And I know there's probably a lot, because of this conference. I know there's probably a whole lot of high speed cybersecurity experts out in the audience. And I need those people in the US Space Force. The country is counting on it, but I wouldn't discount having people that are just cyber aware or cyber savvy. I have contracting officers and logisticians and program managers, and they don't have to be high end cybersecurity experts, but they have to be aware enough about it to be able to implement cyber security protections into our space systems. So the skill set is really, really broad. Our adversaries are pouring billions of dollars into designing and fielding offensive and destructive space, cybersecurity weapons. They repeatedly shown really a blatant disregard of safety and international norms for good behavior on orbit. And the cyber security aspects of our space systems is really a key battleground going forward so that we can maintain that. As I mentioned before, peaceful global comments of space, we really need all hands on deck. If you're interested in helping in uniform, if you're interested in helping, not in uniform, but as a government employee, a commercial or civil employee to help us make cyber security more important or more able to be developed for our space systems. And we'd really love to work with you or have you on the team to build that safe and secure future for our space systems. >> Lieutenant General John Thompson, great insight. Thank you for sharing all that awesome stories too, and motivation for the young next generation. The United States Space Force approach to cybersecurity. Really amazing talk, thank you for your time. Final parting question is, as you look out and you have your magic wand, what's your view for the next few years in terms of things that we could accomplish? It's a super exciting time. What do you hope for? >> So first of all, John, thanks to you and thanks to Cal Poly for the invitation and thanks to everybody for their interest in cybersecurity, especially as it relates to space systems, that's here at the conference. There's a quote, and I'll read it here from Bernard Schriever, who was the founder, if you will, a legend in a DoD space, the founder of the Western development division, which was a predecessor organization to Space and Missile System Center, General Schriever, I think captures the essence of how we see the next couple of years. "The world has an ample supply of people "who can always come up with a dozen good reasons "why new ideas will not work and should not be tried, "but the people who produce progress are breed apart. "They have the imagination, "the courage and the persistence to find solutions." And so I think if you're hoping that the next few years of space innovation and cybersecurity innovation are going to be upon a pony ride at the County fair, then perhaps you should look for another line of work, because I think the next few years in space and cybersecurity innovation are going to be more like a rodeo and a very dynamic rodeo as it goes. It is an awesome privilege to be part of this ecosystem. It's really an honor for me to be able to play some small role in the space ecosystem and trying to improve it while I'm trying to improve the chances of the United States of America in a space war fighting environment. And so I thank all of you for participating today and for this little bit of time that you've allowed me to share with you. Thank you. >> Sir, thank you for your leadership and thank you for the time for this awesome event, Space and Cyber Cybersecurity Symposium 2020, I'm John Furrier on behalf of Cal Poly, thanks for watching. (mellow music)

>> Narrator: From around the globe, it's theCUBE with digital coverage of AWS Public Sector Partner Awards brought to you by Amazon Web Services. Hello everyone, welcome back to theCUBE's Coverage of "AWS Public Sector Partner Awards Program". I'm John Furrier your host of theCUBE here in Palo Alto, California doing the remote interviews, during this pandemic we have our remote crews and getting all the stories and celebrating the award winners and here to feature the most Innovative Connect Deployment. We have Accenture of Canada and the Department of Employment and Social Development of Canada known as ESDC. Guys, congratulations Joel Marchildon, Accenture Canada, managing director and Benoit Long, ESDC of Canada chief transformation officer. Gentlemen, thanks for coming on, and congratulations on the award. >> Thank you. >> Thank you and nice to be here >> So obviously, during this pandemic, a lot of disruption and a lot of business still needs to go on including government services. But the citizens and people need to still do their thing you got a business got to run, and you got to get things going. But the disruptions caused a little bit of how the user experiences are. So this Connect has been interesting. Its been a featured part of what we've been hearing at the Public Sector Summit with Teresa Carlson. You guys, this is a key product. Tell us about the award. What is the solution that is starving and deserving of the award? >> Maybe I'll go first and then pass it over to Benoit. But I think the solution is Amazon Connect based Virtual Contact Center that was stood up fairly quickly, over the course of about four days and really in support of benefit that the Government of Canada was was releasing as part of its economic response to the pandemic. And in the end, its a fully functioning featured contact center solution. Includes an IVR. And, we stood it up for about 1500 to 2000 agents. So that's the the crux of the solution. And maybe Benoit can give a bit of insight as to how it came about so quickly. >> Yeah, we're happy to actually, we were obviously like every other government facing enormous pressures at that time to deliver benefits directly to people who were in true need. The jobs are being lost, our current systems were in trouble because of their age and their archaic nature. And so the challenge was quickly how do we actually support a lot of people really fast. And so it came through immediately that after our initial payments were made under what was called the Canada emergency response benefit that we had to support clients directly and so people turn to the transformation team of all teams. If you wish during a firestorm, to say, well, what could you do? And how could you help. And so we had an established relationship with a number of our system integrators, including Accenture. And we were able to run a competition very rapidly, and Accenture won. And then we deployed in, as Joel said, in a matter of four days, what for us was an exceptional and high quality solution to a significant client problem. And I say that because I think you can imagine how people feel in a pandemic of all things, but with the uncertainty that comes with loss of income, loss of jobs, the question of being able to deal with somebody a real; a human being, as well as to be able to efficiently answer a very simple but straightforward questions rapidly and with high quality, was pretty fundamental for us. So the the people in the groups that we're talking through here we're speaking to millions of people, who were literally being asked to accept the payment rapidly and to be able to connect with us quickly. And without this solution, which was exceptionally well done and of high quality personally as a technology solution, it would not have been possible to even answer any of these queries quickly. >> And well, that's a great point. One of the things that you see with the pandemic, its a disaster in the quote disaster kind of readiness thing. Unforeseen, right. So like other things, you can kind of plan for things, hypothetical, you got scenarios. But this is truly a case where every day counts, every minute counts, because humans are involved. There's no ROI calculation. Its not like, well, what's the payback of our system? The old kind of way to think. This is real results, fast. This is what cloud is all about. This is the promise of cloud, can I stand up something quick, and you did it with a partner, okay. This is like not, like normal. Its like, its like unheard of, right. Four days, with critical infrastructure, critical services that were unforeseen. Take us through what was going on in the war room. As you guys knew this was here. Take us through through what happened. >> So I think I can start. As you can imagine the set of executives that were overseeing the payment process was an exceptional, it was like a bunker, frankly, for about two weeks. We had to suspend the normal operations of the vast majority of our programming. We had to launch brand new payments and benefits systems and programs that nobody has seen before the level of simplicity was maximized in order to deliver the funds quickly. So you can imagine its a Warpath if you wish, because the campaign is really around timing. Timing is fundamental. People are literally losing their jobs, there is no support, there is no funding money for them to be able to buy groceries. So, and the trust that people have in the government is pretty much at risk right there. And there is straightforward but extraordinarily powerful magic moment, if you wish. If you can deliver a solution, then you make a difference for a long time. And so the speed is unheard of on all fronts. When it came to the call center capability and the ability for us to support in a service context, the clients that were desperate to reach us, and we're talking hundreds of thousands of calls a day. We're not talking a few thousand here, ultimately, at some point we were literally getting in overtaken by volumes, call centers, because we had our regular ones still operating. Over a million calls were coming in the day. With the capacity to answer 10s of thousands and so the reality is that the Call Centers that we put up here, very quickly became capable of answering more calls than our regular call centers. And that speaks to the the speed of delivery, the quality of the solution, of course, but the scalability of it. And I have to say maybe unheard of, it may be difficult to replicate the conditions to lead to this are rare. But I have to say that my bosses and most of the government is probably now wondering why we can't do this more often. Why can't we operate with that kind of speed and agility. So I think what you've got is a client in our case, under extreme circumstances, now realizing the new normal will never be the same. That these types of solutions and technology and their scalability, their agility, their speed of deployment, is frankly something we want we want all the time. Now we'd like to be able to do them during normal timeline conditions, but even those will be a fraction of what it used to take. It would have taken us a while I can actually tell you because I was the lead technologist to deploy at scale for the government, Canada, all the call center capabilities under a single software as a service platform. It took us two years to design it two years to procure it, and five years to install it. That's the last experience we have of call center, enterprise scale capabilities. And in this case we went from years, to literally days. >> Well, it takes a crisis sometimes to kind of wire up the simplicity solution that you say, why didn't we do this before? The waterfall meetings getting everyone arguing kind of gets in the way and the old software model, I want to come back to the transformation Benoit a minute, Because I think that's going to be a great success story and some learnings and I want to get your thoughts on that. But I want to go to Joel, because Joel, we've talked to many Accenture executives over the years and most recently, this past 24 months. And the message we've been hearing is, "We're going to be faster. We're not going to be seen as that, a consulting firm, taking our times trying to get a pound of flesh from the client." This is an example of my opinion of a partner working with a problem statement that kind of matches the cloud speed. So you guys have been doing this is not new to Accenture. So take us through how you guys reacted, because one, you got to sync up and get the cadence of what Benoit was trying to do sync up and execute take us through what happened on your side. >> Yeah, I mean, so its an unprecedented way of operating for us as well, frankly. And, we've had to look at, to get this specific solution out the door and respond to an RFP and the commercial requirements that go with that we had to get pretty agile ourselves internally on, how we go through approvals, etc, to make sure that we were there to support Benoit and his team and I think that we saw this as a broader opportunity to really respond to it. To help Canada in a time of need. So I think we had to streamline a lot of our internal processes and make quick decisions that normally even for our organization would have taken, could have taken weeks, right, and we were down to hours and a lot of instances. So it forces us to react and act differently as well. But I mean to Benoit's point I think this is really going to hopefully change the way... It illustrates the art of the possible and hopefully will change how quickly we can look at problems and we reduce deployment timeframes from years to months and months to weeks, etc. For solutions like this. And I think the AWS platform specifically in this case, Benoit touched on a lot of things beat the market scalability, but just as the benefit itself has to be simplified to do this quickly. I think one of the one of the benefits of the solution itself is, its simple to use technologically. I mean, we trained, as I said, I think 1600 agents on how to use the platform over the course of a weekend. And they're not normal agents. These were people who were furloughed from other jobs potentially within the government. So they're not necessarily contact center agents, by training, but they became contact center agents over the course of 48 hours. And I think, from that perspective, that was important as well to have something that people could use to answer those calls that we know that we knew were going to come. >> Benoit this is the transformation dream scenario in the sense of capabilities. I know its under circumstances of the pandemic and you guys did solve a big problem really fast and saved lives and then help people get on with their day. But transformation is about having people closest to the problem, execute. And also the people equation people process technology, as they say, is kind of playing out in real time. This is kind of the playbook. Amazon came in and said, "Hey, you want to stand something up?" You wired it together the solution quickly, you have close to it. Looking back now its almost like, hey, why aren't we doing this before, as you said, and then you had to bring people in, who weren't trained and stood them up and they were delivering the service. This is the playbook to share your thoughts on this because this is what you're you're thinking about all the time, and it actually is playing out in real time. >> Well, I would definitely endorse the idea that its a playbook. Its I would say its an ideal and dream playbook to bid like showing up on a basketball court with all the best players in the entire league playing together magically. It is exactly that. So a lot of things had to happen quickly but also correctly, because you can't pull all these things properly together without that. So I would say the partnership with the private sector here was fundamental. And I have to applaud the work that Accenture did particularly I think, as Canadians we were very proud of the fact that we needed to respond quickly. Everyone was in this our neighbors, we knew people who were without support and Accenture's team, I mean, all the way up and down across the organization was fundamental in and delivering this but also literally putting themselves into these roles and to make sure that we would be able to respond and quickly do so. I think the playbook around the readiness for change, I was shocked into existence. I mean, I won't talk about quantum physics, but clearly some higher level of energy was thrown in quickly, mobilize everybody all at once. Nobody was said he is sitting around saying, I wonder if we have changed management covered off, this was changed readiness at its best. And so I think for me from a learning perspective, apart from just the technology side, which is pretty fundamental, if you don't have ready enough technology to deploy quickly, then the best pay your plans in the world won't work. The reality is that to mobilize an organization going forward into that level of spontaneous driving change, exception, acceptance, and adoption, is really what I would aim for. And so our challenge now will be continuing that kind of progression going forward. And we now found the way and we certainly use the way to work with the private sector in an innovative capacity and innovative ways with brand new solutions that are truly agile and scalable, to be able to pull all of the organization all at once very rapidly and I have to admit that it is going to shift permanently our planning, we had 10 year plans for our big transformations, because some of our programs are the most important in the country in many ways. We support people about 8 million Canadians a month, depending on the benefits payments that we deliver. And they're the most marginal needing and requires our support from seniors, to the unemployed, to job seekers and whatnot. So if you think about that group itself, and to be able to support them clearly with the systems that we have its just unsustainable. But the new technologies are clearly going to show us a way that we had never forecast, and I have to say I had to throw up my 10 year plan. And now I'm working my way down from 10 to nine to eight year plans going forward. And so its exciting and nerve wracking sometimes, but then, obviously as a change leader, our goal is to get there as quickly as possible. So the benefits of all these solutions can make a difference in people's lives. >> What's interesting is that you can shorten that timetable, but also frees you up to be focused on what's contemporary and what's needed at the time to leverage the people and the resources you have. And take advantage of that versus having something that you're sitting on that's needs to be refreshed, you can always be on that bleeding edge. And this just brings up the DevOps kind of mindset, agility, the lean startup, the lean company, this is a team effort between Amazon Accenture and ESDC. Its, pass, shoot, score really fast. So this is the new reality. Any commentary from you guys on this, new pass, shoot, score combination because you got speed, you got agility, you're leaner, which makes you more flexible for being contemporary in solving problems? What's your thoughts? >> Yeah. So my perspective on that is most definitely right. I think what we were able to show in what's coming out of a lot of different responses to the pandemic by government is, perfection isn't the most important thing out of the gate, getting something out there that's going to reassure citizens, that's going to allow them to answer their questions or access benefits quickly, is what's becoming more important, obviously, security and privacy, those things are of the utmost importance as well. But its ability to get stuff out there, quickly, test it, change it, test it again, and just always be iterating on the solution. Like I can say what we put out on April 6, within four days, is the backbone of what's out there still today. But we've added an integrated workforce management solution from NICE, and we added some other ISVs to do outbound dialing from Acquia and things like that. So the solution has grown from that MVP. And I think that's one other thing that's going to be a big takeaway. If you're not going to do anything till you got the final end product out there, then its going to be late. So let's go quickly and let's adapt from there. >> Benoit, talk about that dynamic because that's about building blocks, on foundational things and then services. Its the cloud model. >> Yeah, I mean, before the pandemic, I had lunch with Mark Schwartz, which I believe you are quite familiar with. And, I spent an hour and a half with him. We were talking and he was so exciting and energized by what the technologies could do. And I was listening to him and I used to be the chief technology officer for the Government of Canada, right. And so I've seen a lot of stuff and I said, Well, that's really exciting. And I'm sure its possible in some other places, and maybe in some other countries where they didn't have infrastructure and legacy. I guess if I see him again soon. I'll have to apologize for not believing him enough. I think the building blocks of Agile the building blocks sprints and MVPs. I mean, they're enough fundamental to the way we're going to solve our biggest Harriers and scariest problems technologically. And then from a business perspective, service candidate itself has 18,000 employees involved in multiple channels, where the work has always been very lethargic, very difficult. Arduous you make change over years, not months, not days, for sure. And so I think that new method is not only a different way of working, its a completely revamped way of assembling solutions. And I think that the concept of engineering is probably going to be closer to what we're going to do. And I have to borrow the Lego metaphor, but the building blocks are going to be assembled. We know in working, I'm saying this in front of Joel, he doesn't know that yet. (all laughing) (indistinct) partners. We're going to be assembling MVP maps of an entire long program and its going to be iterative, it is going to be designed built, it will be agile as much as we can implement it. But more importantly, as much as we can govern it because the government is... We may have changed a lot, but the government is not necessarily caught on to most of these approaches. But the reality is that, that's where we're heading. And I will say, I'll close perhaps on this answer. The biggest reason for doing that apart from we've proved it is the fact that the appetite inside the organization for that level of mobilization, speed and solutioning, and being engaged rapidly, you just can't take that away from an organization once they've tasted that. If you let them down, well, they'll remember and frankly, they do remember now because they want more of this. And its going to be hard. But its a better hard, better challenge, than the one of having to do things over a decade, then to go fast and to kind of iterate quickly through the challenges and the issues and then move on very much to the next one as rapidly as possible. I think the the other comment I would add is most of this was driven by a client need. And that's not inconsequential because it mobilized everybody to a common focus. If it had been just about, well, we need to get people on side and solutions in place just to make our lives better as providers. Yeah, would it work perhaps, but it would have been different than the mobilization that comes when the client is put in the middle. The client is the focus, and then we drive everyone to that solution. >> Shared success and success is contagious. And when you ride the new wave, you're oh, we need a new board, right? So once you get it, it then spreads like wildfire. This is what we've been seeing. And it also translates down to the citizens because again, being contemporary, none of this just look could feel its success and performance. So as people in business start to adopt cloud. It becomes a nice synergy. This is a key! Joe, take us home here on the Accenture. The award winner, you guys did a great job. Final thoughts. >> Yeah, I mean, I think final thoughts would be happy to have had the opportunity to help. And it was a it was a complete team effort and continues to be. Its not a bunch of eccentric technologists in the background doing this. The commitment from everyone to get this in place and to continue to improve it from Benoit team and from other folks across the government has been paramount to the success. So its been a fantastic if world win like experience and look forward to continuing to build on it. And it has been well said, I think one thing that's done is its created demand for speed on some of these larger transformations. So I looking forward to continuing to innovate with with Benoit team. >> Well, congratulations for the most innovative Connect Deployment. And because you guys from Canada, I have to use the Hockey-Reference. You get multiple people working together in a cohesive manner. Its pass, shoot, score every time and its contagious. (Benoit laughs) Gentlemen, thank you very much for your time and congratulations for winning the election. Take care! >> Thanks. >> Take care. >> Okay, this is theCUBE's Coverage "AWS Public Sector Partner Awards" show. I'm John Furrier, host of theCUBE. Thanks for watching. (upbeat music)

>>from the Cube Studios in Palo Alto and Boston connecting with thought leaders all around the world. This is a cube conversation. >>Welcome back to the Cube's coverage of AWS Public Sector Partner Awards program. I'm John Furrow, your host of the Cube here in Palo Alto, California In the remote interviews during this pandemic, we have our remote crews and getting all the stories and celebrating the award winners. And here to feature the most innovative connect deployment. We have a center of Canada and the Department of Employment and Social Development of Canada, known as E S D. C guys. Congratulations, Joel. More Children Censure Canada Managing director and Ben while long sdc of Canada Chief Transformation officer. Gentlemen, thanks for coming on. And congratulations on the award. >>Thank you. >>Thank you. >>So, Ashley, during this pandemic, a lot of disruption and a lot of business still needs to go on, including government services. But the citizens and people need to still do their thing. Business got to run, and you got to get things going. But the disruptions caused a little bit of how the user experiences are. So this connect has been interesting. It's been a featured part of where you've been hearing at the Public Sector summit with Theresa Carlson. You guys, this is a key product. Tell us about the award. What is the solution? That disturbing of deserving reward? >>Maybe I'll get I'll go first and then pass it over to Benoit. But I think the solution is Amazon Connect based Virtual Contact Center that we stood up fairly quickly over the course of about four days and really in support of of benefit that the government of Canada was was releasing as part of its economic response to the pandemic. And in the end that, you know, it's a fully functioning featured contact center solution includes an I V r. And, uh, you know, we stood it up for about 1500 to 2000 agents so that that's the crux of the solution. And maybe Benoit can give a bit of insight as to to how it came about so quickly. >>Yeah, happy to actually wear obviously, like every other government, facing enormous pressures at that time to deliver benefits directly to people who were in true need, the jobs are being lost. Our current systems were in trouble because of their age and barricade cake nature. And so the challenge is was quickly how to actually support a lot of people really fast. And so it came through immediately that after our initial payments were made under what was called Canada Emergency Response Benefit, then we have to support our clients directly. And so people turn to the transformation team of all teams. If you wish during a fire firestorm to say, Well, what could you do and how could you help? And so we had an established relationship with a number of other system integrators, including Accenture, and we were able to run a competition very rapidly. Accenture one. And then we deployed. And as you all said, in a matter of four days, what for us was a new, exceptional on high quality solution to a significant client problem. And I say that because I think you can imagine how people feel in the endemic of all of all things. But with the uncertainty that comes with the loss of income, loss of jobs, the question of being able to deal with somebody really a human being, as well as to be able to be efficiently answer a very simple but straightforward questions rapidly and with high quality, with pretty fundamental for us. So the people in the groups that were talking through here are talking, speaking to millions of people who were literally being asked to to accept the pavement rapidly and to be able to connect with us quickly. And without this solution, which was exceptionally well done and deployed and of high quality personally, just a technology, uh, solution. I would not have been possible to even answer any of these queries quickly. >>And while that's a great 0.1 of the things that you see with the pandemic it's a disaster in the quote disaster kind of readiness thing. Unforeseen, right? So, like other things, you can kind of plan for things that hypothetical. You've got scenarios, but this >>is >>truly a case where every day counts. Every minute counts because humans are involved is no our ROI calculation. It's not like it's not like, Well, what's the payback of our system? The old kind of way to think this is really results fast. This is what cloud is all about. This is the promise of cloud. Can I stand up something quick and you did it with a partner. Okay, this is, like, not, like, normal again. It's like it's, you know, it's like, unheard of, right? Four days with critical infrastructure, critical services that were unforeseen. Take us through what was going on in the war room, as you guys knew this was here. Take us through the through what happened. Yeah, >>So I think I can start a Z. You can imagine the set of executives that we're seeing a payment process. Uh, was an exceptional. It was like a bunker. Frankly, for about two weeks, we had to suspend the normal operations off the vast majority of our programming. We had to launch brand new payments and benefits systems and programs that nobody had seen before. The level of simplicity was maximized to delivered the funds quickly. So you could imagine it's a warpath if you wish, because the campaign is really around. A timing. Timing is fundamental. People are are literally losing their jobs. There is no support. There's no funding money for them to be able to buy groceries. So on the trust that people have in the government, Ai's pretty much at risk right there and then in a very straightforward but extraordinarily powerful magic moment. If you wish. If you can deliver a solution, then you make a difference for a long time. And so the speed unheard off on old friends when he came to the call center capability and the ability for us to support and service context the clients that were desperate to reach us on. We're talking hundreds of thousands of calls, right? We're not talking a few 1000 year. Ultimately, at some point we were literally getting in our over over, taken by volumes, call centers. But we had a regular one still operating over a 1,000,000 calls for coming in today with the capacity to answer, um, you know, tens of thousands. And so the reality is that the counselor that we put up here very quickly became capable of answering more calls than our regular costumes. And that speaks to the speed of delivery, the quality of the solution, of course, but the scalability of it and I have to say, maybe unheard of, it may be difficult to replicate. The conditions to lead to this are rare, but I have to say that my bosses and most of the government is probably now wondering why we can't do this more often, like we can't operate with that kind of speed and agility. So I think what you've got is a client in our case, under extreme circumstances. Now, realizing the new normal will never be the same, that these types of solutions and technology. And then there's scalability. There's agility there, the speed of deployment. It's frankly, something we want. We want all the time. Now we'd like to be able to do it under your whole timeline conditions. But even those will be a fraction of what it used to take. It would have taken us well, actually, I can actually tell you because I was the lead, Ah, technologists to deploy at scale for the government. Canada all the call center capabilities under a single software as a service platform. It took us two years to design it two years to procure it and five years to install it. That's the last experience. We have a call center enterprise scale capabilities, and in this case, we went from years to literally days. >>Well, you know, it takes a crisis sometimes to kind of wire up the simplicity solution that you say. Why didn't we do this before? You know, the waterfall meetings, Getting everyone arguing gets kind of gets in the way of the old the old software model. I want to come back to the transformation been wanna minute, cause I think that's gonna be a great success story and some learnings, and I want to get your thoughts on that. But I want to go to Joel because Joel, we've talked to many Accenture executives over the years and most recently this past 24 months. And the message we've been hearing is we're going to be faster. We're not going to be seen as that. You know, a consulting firm taking our times. Try and get a pound of flesh from the client. This is an example. In my opinion of a partner working with a problem statement that kind of matches the cloud speed. So you guys have been doing this. This is not new to a censure. So take us through how you guys reacted because one you got to sync up and get the cadence of what, Ben? What I was trying to do sync up and execute. Take us through what happened on your side. >>Yeah, I mean, so it's It's Ah, it's an unprecedented way of operating for us as well, frankly, and, um and, uh and, you know, we've had to look at to get this specific solution at the door and respond to an RFP and the commercial requirements that go with that way. Had Teoh get pretty agile ourselves internally on on how we go through approvals, etcetera, to make sure that that we were there to support Ben Wan is team. And I think you know that we saw this is a broader opportunity to really respond to it, to help Canada in a time of need. So So I think we, you know, we had to streamline a lot of our internal processes that make quick decisions that normally even for our organization, would have taken, um, could it could have taken weeks, right? And we were down to hours in a lot of instances. So it helps. It forces us to react and act differently as well. But I mean, to Benoit's point, I think this is really going to to hopefully change the way it illustrates the art of the possible and hopefully will change How, How quick We can look at problems and and we reduced deployment timeframes from from years to months and months to weeks, etcetera for solutions like this. Um, and I think that the AWS platform specifically in this case but what touched on a lot of things to beat the market scale ability But just as the benefit itself was, you know has to be simplified to do this quickly. I think one of the one of the benefits of the solution itself is it's simple to use technologically. I mean, we know least retrained. As I said, I think 1600 agents on how to use the platform over the course of a weekend on and and were able, and they're not normal agents. These were people who are firm from other jobs, potentially within the government. So they're not necessarily contact center agents by training. But they became contact center agents over the course of 48 hours, and I think from that perspective, you know, that was important as well have something that people could could use. The answer those calls that we know that when you were gonna come so >>Ben what this is. This is the transformation dream scenario in the sense of capabilities. I know it's under circumstances of the pandemic, and you guys didn't solve a big, big problem really fast and saved lives and help people get on with their day. But transformations about having people closest to the problem execute and the the also the people equation people process technology, as they say, is kind of playing out in real time. This >>is >>the this is kind of the playbook, you know? Amazon came in said, Hey, you want to stand something up? You wired it together. The solution quickly. You're close to it. Looking back now, it's almost like, Hey, why aren't we doing this before? As you said and then you had to bring people in who weren't trained and stood them up and they were delivering the service. This >>is >>the playbook to share your thoughts on this, because this is what you're you're thinking about all the time and it actually playing out in real time. >>Well, I would definitely endorsed the idea that it's a playbook. It's I would say it's an ideal and dream playbook timidly showing up on the basketball court with all the best players in the entire league playing together magically, it is exactly that. So a lot of things have to happen quickly, but also, um, correctly because you know, you can't pull these things properly together without that. So I would say the partnership with the private sector here was fundamental, and I have to applaud the work that Accenture did particularly, I think, as Canadians, we're very proud of the fact that we needed to respond quickly. Everyone was in this, our neighbors, we knew people who were without support and Accenture's team, I mean, all the way up and down across the organization was fundamental and delivering this, but also literally putting themselves into, uh, these roles and to make sure that we would be able to respond quickly to do so. I think the playbook around the readiness for change I was shocked into existence every night. I won't talk about quantum physics, but clearly some some high level of energy was thrown in very quickly, mobilized everybody all at once. Nobody was said. He's sitting around saying, I wonder if we have change management covered off, you know this was changed readiness at its best. And so I think for me from a learning perspective, apart from just the technology side, which is pretty fundamental if you don't have ready enough technology to deploy quickly than the best paid plans in the world won't work. The reality is that to mobilize an organization going for it into that level of of spontaneous driving, change, exception, acceptance and adoption is really what I would aim for. And so our challenge now we'll be continuing that kind of progression going forward, and we now found the way. We certainly use the way to work with private sector in an innovative capacity in the new, innovative ways with brand new solutions that are truly agile and and and scalable to be able to pull all of the organization. All that one's very rapidly, and I have to admit that it is going to shift permanently our planning. We had 10 year plans for our big transformation, so some of our programs are the most important in the country. In many ways. We support people about eight million Canadians a month and on the benefits payments that we deliver, and they're the most marginal needed meeting and and requires our support from senior study, unemployed jobseekers and whatnot. So if you think about that group itself and to be able to support them clearly with the systems that we have is just unsustainable. But the new technologies are clearly going to show us the way that we had never for forecast. And I have to say I had to throw up, like in your plan. And now I'm working my way down from 10 denying date your plants going forward. And so it's exciting and nerve wracking sometimes, but then obviously has a change leader. Our goal is to get there as quickly as possible, so the benefit of all of these solutions could make a difference in people's lives. >>What's interesting is that you can shorten that timetable but also frees you up to be focused on what's contemporary and what's needed at the time. So leverage the people on the resource is You have and take advantage of that versus having something that you're sitting on that need to be refreshed. You can always be on that bleeding edge, and this brings up the Dev ops kind of mindset agility. The lean startup glean company. You know this is a team effort between Amazon and center and SDC. It's pass, shoot, score really fast. So this isn't the new, the new reality. Any commentary from you guys on this, you know, new pass shoot score combination. Because you got speed, you got agility. You're leaner, which makes you more flexible for being contemporary and solving problems. What's your thoughts? >>So my perspective on that is most definitely right. I think what we what we were able to show and what's. You know, what's coming out of a lot of different responses to the pandemic by government is, um, you know, perfection isn't the most important thing out of the gate. Getting something out there that's going to reassure citizens that's gonna allow them to answer their questions or access benefits quickly is what's becoming more important. Obviously, security and privacy. Those things are of the utmost importance as well. But it's ability to get stuff out there, quickly, test it, change it, tested again and and just always be iterating on the solutions. Like I can say what we put out on April 6th within four days is the backbone of what's out there still today. But we've added, you know, we added an integrated workforce management solution from Nice, and we added some other eyes views to do outbound dialing from acquisition, things like that. So the solution has grown from that M v p. And I think that's one other thing that that's going to be a big takeaways if you're not gonna do anything. So you got the final and product out there, then it's going to be here, right? So let's go quickly and let's adapt from there. >>Then we'll talk about that dynamic cause that's about building blocks, fund foundational things and then services. It's the cloud model. >>Yeah, I mean, before the pandemic, I had lunch with Mark Schwarz, which I believe you're quite familiar with, and, you know, I spent an hour and 1/2 with it. We were talking, and he was so exciting and and energized by what the technologies could do. And I was listening to him, and I used to be the chief technology officer for the government can right? And so I've seen a lot of stuff and I said, Well, that's really exciting, and I'm sure it's possible in some other places. And maybe it's some other countries where you know they didn't have infrastructure and legacy. I guess if I see him again soon, I'll have to. I apologize for not believing him enough, I think the building blocks of edge of the building, blocks of sprints and MVP's I mean they're not fundamental to the way we're gonna. So our biggest, various and scariest problems, technologically and then from a business perspective, Service candidate itself has 18,000 employees involved in multiple channels where the work has always been very lethargic, very difficult, arduous. You make change over years, not months, not days for sure. And so I think that that new method is not only a different way of working, it's a completely re HVAC way of assembly solutions, and I think the concept of engineering is probably going to be closer to what we're going to do on. And I have to borrow the Lego metaphor, but the building blocks are gonna be assembled. We now and working. I'm saying this in front of goal. He doesn't know that you should practice partners. We're gonna be assembling MPP maps of an entire long program, and it's gonna be iterative. It is gonna be designed, built. It will be agile as much as we can implement it. But more importantly, and punches weaken govern. It is, you know, the government is we may have changed. A lot of the government is not necessarily can count on to Most of these things approaches, But the reality is that that's where we're heading. And I will say, Oh, close. Perhaps on this on this answer. The biggest reason for doing that apart from we've proved it is the fact that the appetite inside the organization for that level of globalization, speed solution ing and being engaged rapidly you just can't take that away from an organization. Must be a piece of that. Uh, if you let them down, well, they'll remember. And frankly, they do remember now, cause they want more and it's gonna be hard. But it's a better heart. Ah, a better challenge that the one of having to do things over a decade, then to go fast and to kind of iterating quickly through the challenges and the issues and then move on very much to the next one as rapidly as possible. I think the other company, I would add is most of this was driven by a client need, and that's not inconsequential because it mobilized everybody to comment focused. If you have been just about, well, you know, we need to get people on side and solutions in place just to make our lives better, it providers. Yeah, it would have worked, perhaps, but it would have been different than the mobilisation It comes when the client is put in the middle, the client is the focus, and then we drive. Everyone's with that solution, >>you know, shared success and success is contagious. And when you ride the new way to oh, we need a new board, right? So once you get it, it then spreads like wildfire. This is what we've been seeing. And it also translates down to the citizens because again, being contemporary, none of us just looked could feel it's success in performance. So, as you know, people in business start to adopt cloud. It becomes a nice, nice, nice synergy. This is key. I'll take a year on a center. Um, the award winner. You guys did a great job. Final thoughts. >>Yeah. I mean, I think final thoughts would be happy to have the opportunity that help. And it was a It was a complete team effort and continues to be, um, it's not. It's not a bunch of Accenture technologists in the background in this, you know the commitment from everyone to get this in place. And can you continue to improvement from Benoit's team and from other folks across the government has been, uh, has been paramount to the success. So, um um, it's been a fantastic if world win like experience and, uh, look forward to continuing to build on it. And it has been said, I think one thing this is done is it's created demand for speed on some of these larger transformations. So I'm looking forward to continuing to innovate with with Ben wanting. >>Well, congratulations. The most innovative connect deployment. And because you guys from Canada, I have to use the hockey reference. You get multiple people working together in a cohesive manner. It's pass, shoot, score every time. And you know it's contagious. Thank you very much for your time. And congratulations for winning the >>West. Thanks. Thank you. Okay, this is the >>Cube's coverage of AWS Public Sector Partner Award show. I'm John Furrier, host of the Cube. Thanks for watching. Yeah, Yeah, yeah, yeah.

>>from the Cube Studios in Palo Alto and Boston connecting with thought leaders all around the world. This is a cube conversation. >>Welcome back to the Cube's coverage of AWS Public Sector Partner Awards program. I'm John Furrow, your host of the Cube here in Palo Alto, California In the remote interviews during this pandemic, we have our remote crews and getting all the stories and celebrating the award winners. And here to feature the most innovative connect deployment. We have a center of Canada and the Department of Employment and Social Development of Canada, known as E S D. C guys. Congratulations, Joel. More Children Censure Canada Managing director and Ben while long sdc of Canada Chief Transformation officer. Gentlemen, thanks for coming on. And congratulations on the award. >>Thank you. >>Thank you. >>So, Ashley, during this pandemic, a lot of disruption and a lot of business still needs to go on, including government services. But the citizens and people need to still do their thing. Business got to run, and you got to get things going. But the disruptions caused a little bit of how the user experiences are. So this connect has been interesting. It's been a featured part of what we've been hearing at the public sector summit with Theresa Carlson. You guys, this is a key product. Tell us about the award. What is the solution? That disturbing of deserving reward? >>Maybe I'll get I'll go first and then pass it over to Benoit. But I think the solution is Amazon. Connect a spiritual contact center that we stood up fairly quickly over the course of about four days and really in support of of benefit that the government of Canada was was releasing as part of its economic response to the pandemic. And in the end that, you know, it's a fully functioning featured contact center solution includes an ai VR and, uh, you know, we stood it up for 1500 to 2000 agents so that that's the crux of the solution. And maybe Benoit can give a bit of insight as to to how it came about so quickly. >>Yeah, I'd be happy to actually wear obviously, like every other government, facing enormous pressures at that time to deliver benefits directly to people who were in true need, the jobs are being lost. Our current systems were in trouble because of their age in the arcade cake Nature. And so the challenge is was quickly how to actually support a lot of people really fast. And so it came through immediately that after our initial payments were made under what was called Canada Emergency Response Benefit, then we have to support our clients directly. And so people turn to the transformation team of all teams. If you wish during a fire firestorm to say, Well, what could you do and how could you help? And so we had an established relationship with a number of other system integrators, including Accenture, and we were able to run a competition very rapidly. Accenture one. And then we deployed in, as you all said, in a matter of four days, what for us was a new, exceptional on high quality solution to a significant client problem. And I say that because I think you can imagine how people feel in that endemic of all of all things. But with the uncertainty that comes with the loss of income, loss of jobs, the question of being able to deal with somebody really a human being, as well as to be able to be efficiently answer a very simple but straightforward questions rapidly and with high quality, with pretty fundamental for us. So the people in the groups that were talking through here are talking, speaking to millions of people who were literally being asked to to accept the pavement rapidly and to be able to connect with us quickly. And without this solution, which was exceptionally well done and deployed and of high quality personally, just a technology, uh, solution. I would not have been possible to even answer any of these queries quickly. >>And while that's a great 0.1 of the things that you see with the pandemic it's a disaster in the quote disaster kind of readiness thing. Unforeseen, right? So, like other things, you can kind of plan for things that hypothetical. You've got scenarios, but this >>is >>truly a case where every day counts. Every minute counts because humans are involved is no our ROI calculation. It's not like it's not like, Well, what's the payback of our system? The old kind of way to think this is really results fast. This is what cloud is all about. This is the promise of cloud. Can I stand up something quick and you did it with a partner. Okay, this is, like, not, like, normal again. It's like it's, you know, it's like, unheard of right? Four days with critical infrastructure, critical services that were unforeseen. Take us through what was going on in the war room, as you guys knew this was here. Take us through the through what happened. Yeah, >>So I think I can start a Z. You can imagine the set of executives that we're seeing a payment process. Uh, was an exceptional. It was like a bunker. Frankly, for about two weeks, we had to suspend the normal operations off the vast majority of our programming. We had to launch brand new payments and benefits systems and programs that nobody had seen before. The level of simplicity was maximized to delivered the funds quickly. So you could imagine it's a warpath if you wish, because the campaign is really around. A timing. Timing is fundamental. People are are literally losing their jobs. There is no support. There's no funding money for them to be able to buy groceries. So on the trust that people have in the government, Ai's pretty much at risk right there and then, in a very straightforward but extraordinarily powerful magic moment. If you wish. If you can deliver a solution, then you make a difference for a long time. And so the speed unheard off on old friends when he came to the call center capability and the ability for us to support and service context the clients that were desperate to reach us on. We're talking hundreds of thousands of calls, right? We're not talking a few 1000 year. Ultimately, at some point we were literally getting in our over over, taken by volumes, call centers, but we had a regular one still operating over a 1,000,000 calls for coming in today. Uh, with the capacity to answer, um, you know, tens of thousands. And so the reality is that the counselor that we put up here very quickly became capable of answering more calls than our regular costumes. And that speaks to the speed of delivery, the quality of the solution, of course, but the scalability of it and I have to say, maybe unheard of, it may be difficult to replicate. The conditions to lead to this are rare, but I have to say that my bosses and most of the government is probably now wondering why we can't do this more often like we can't operate with that kind of speed and agility. So I think what you've got is a client in our case, under extreme circumstances. Now, realizing the new normal will never be the same, that these types of solutions and technology. And then there's scalability. There's agility there, the speed of deployment. It's frankly, something we want. We want all the time. Now we'd like to be able to do it under your whole timeline conditions. But even those will be a fraction of what it used to take. It would have taken us well, actually, I can actually tell you because I was the lead. Ah, technologist, to deploy at scale for the government, Canada, all the call center capabilities under a single software as a service platform. It took us two years to design it. Two years to procure it and five years to install it. That's the last experience. We have a call center enterprise scale capabilities, and in this case, we went from years to literally days. >>Well, you know, it takes a crisis sometimes to kind of wire up the simplicity solution that you say. Why didn't we do this before? You know the waterfall meetings, Getting everyone arguing gets kind of gets in the way of the old, the old software model. I want to come back to the transformation been wanna minute, cause I think that's going to be a great success story and some learnings, and I want to get your thoughts on that. But I want to go to Joel because Joel we've talked to many Accenture executives over the years and most recently this past 24 months, And the message we've been hearing is we're going to be faster. We're not going to be seen as that. You know, a consulting firm taking our times. Try and get a pound of flesh from the client. This is an example, in my opinion of a partner working with the problem statement that kind of matches the cloud speed. So you guys have been doing this. This is not new to a censure. So take us through how you guys reacted because one you got to sync up and get the cadence of what? Ben? What I was trying to do, sync up and execute. Take us through what happened on your side. >>Yeah. I mean, so it's It's Ah, It's an unprecedented way of operating for us as well, frankly, and, um and, uh and, you know, we've had to look at to get this specific solution at the door and respond to an RFP and the commercial requirements that go with that way. Had Teoh get pretty agile ourselves internally on on how we go through approvals, etcetera, to make sure that that we were there to support Ben Wan is team. And I think you know that we saw this is a broader opportunity to really respond to it, to help Canada in a time of need. So So I think we, you know, we had to streamline a lot of our internal processes and make quick decisions that normally, even for our organization, would have taken, um, could it could have taken weeks, right? And we were down to hours in a lot of instances. So it helps. It forces us to react and act differently as well. But I mean, to Benoit's point, I think this is really going to to hopefully change the way it illustrates the art of the possible and hopefully will change how, How quickly we can look at problems and and we reduce deployment timeframes from from years to months and months to weeks, etcetera for solutions like this. Um, and I think that the AWS platform specifically in this case but what touched on a lot of things to beat the market scale ability But just as the benefit itself was, you know has to be simplified to do this quickly. I think one of the one of the benefits of the solution itself is it's simple to use technologically. I mean, we know least retrained. As I said, I think 1600 agents on how to use the platform over the course of a weekend on and and were able, and they're not normal agents. These were people who are firm from other jobs, potentially within the government. So they're not necessarily contact center agents by training. But they became contact center agents over the course of 48 hours that I think from that perspective, you know, that was important as well have something that people could could use. The answer those calls that you know that when you're gonna come So, >>Ben, what this is This is the transformation dream scenario in the sense of capabilities. I know it's under circumstances of the pandemic, and you guys didn't solve a big, big problem really fast and saved lives and help people get on with their day. But transformations about having people closest to the problem execute and the the also the people equation. People process technology, as they say, is kind of playing out in real time. This >>is >>the this is kind of the playbook, you know, Amazon came in said, Hey, you want to stand something up? You wired it together. The solution quickly. You're close to it. Looking back now, it's almost like, Hey, why aren't we doing this before? As you said and then you had to bring people in who weren't trained and stood them up and they were delivering the service. This >>is >>the playbook to share your thoughts on this, because this is what you're you're thinking about all the time and it actually playing out in real time. >>Well, I would definitely endorsed the idea that it's a playbook. It's I would say it's an ideal and dream playbook to build like showing up on the basketball court with all the best players in the entire league playing together magically, it is exactly that. So a lot of things have to happen quickly, but also correctly because you know you can't pull these things properly together without that. So I would say the partnership with the private sector here was fundamental. And I have to applaud the work that Accenture did particularly, I think, as Canadians, we're very proud of the fact that we needed to respond quickly. Everyone was in this, our neighbors, we knew people who were without support and Accenture's team, I mean all the way up and down across the organization was fundamental in and delivering this, but also literally putting themselves into, uh, these roles and to make sure that we would be able to respond quickly, do so. I think the playbook around the readiness for change. I was shocked into existence every night. I won't talk about quantum physics, but clearly some some high level of energy was thrown in very quickly, mobilized everybody all at once. Nobody was said. He's sitting around saying, I wonder if we have change management covered off, you know this was changed readiness at its best. And so I think for me from a learning perspective, apart from just the technology side, which is pretty fundamental if you don't have ready enough technology to deploy quickly than the best plans in the world won't work. The reality is that to mobilize an organization going forward into that level of of spontaneous driving, change, exception, acceptance and adoption is really what I would ain't for. And so our challenge Now we'll be continuing that kind of progression going forward, and we now found a way. And we certainly use the way to work with private sector in an innovative capacity and in innovative ways with brand new solutions that are truly agile and and scalable to be able to pull all of the organization. All that one's very rapidly, and I have to admit that it is going to shift permanently our planning. We had 10 year plans for our big transformation, so some of our programs are the most important in the country. In many ways. We support people about eight million Canadians a month and on the benefits payments that we deliver, and they're the most marginal needed meeting and and requires our support from senior studio, unemployed jobseekers and whatnot. So if you think about that group itself and to be able to support them clearly with their systems that we have is just unsustainable. But the new technologies are clearly going to show us the way that we had never for forecast. And I have to say I had to throw up, like in your plan. And now I'm working my way down from 10 denying date your plants going forward. And so it's exciting and nerve wracking sometimes. But then, obviously, as a change leader, our goal is to get there as quickly as possible, so the benefit of all of these solutions could make a difference in people's lives. >>What's interesting is that you can shorten that timetable but also frees you up to be focused on what's contemporary and what's needed at the time. So leverage the people on the resource is You have and take advantage of that versus having something that you're sitting on that need to be refreshed. You can always be on that bleeding edge, and this brings up the Dev ops kind of mindset agility. The lean startup glean company. You know this is a team effort between Amazon and center and SDC. It's pass, shoot, score really fast. So this isn't the new, the new reality. Any commentary from you guys on this, you know, new pass shoot score combination. Because you got speed, you got agility. You're leaner, which makes you more flexible for being contemporary and solving problems. What's your thoughts? >>Yeah, So my perspective on that is most definitely right. I think what we what we were able to show and what's. You know, what's coming out of a lot of different responses to the pandemic by government is, um, you know, perfection isn't the most important thing out of the gate. Getting something out there that's going to reassure citizens that's going to allow them to answer their questions or access benefits quickly is what's becoming more important. Obviously, security and privacy. Those things are of the utmost importance as well. But it's ability to get stuff in there, quickly, test it, change it tested again and just always be iterating on the solutions. Like I can say what we put out on April 6th within four days is the backbone of what's out there still today. But we've added, you know, we added an integrated workforce management solution from Nice, and we added some other eyes views to do outbound dialing from acquisition, things like that. So the solution has grown from that M v p. And I think that's one other thing that that's going to be a big takeaways if you're not gonna do anything. So you got the final and product out there, then it's going to be here, right? So let's go quickly and let's adapt from there. >>Then we'll talk about that dynamic cause that's about building blocks, fund foundational things and then services. It's the cloud model. >>Yeah, I mean, before the pandemic, I had lunch with Mark Schwarz, which I believe you're quite familiar with, and, you know, I spent an hour and 1/2 with it. We were talking, and he was so exciting and and energized by what the technologies could do. And I was listening to him, and I used to be the chief technology officer for the government. Can't right. And so I've seen a lot of stuff and I said, Well, that's really exciting, and I'm sure it's possible in some other places. And maybe it's some other countries where you know they didn't have infrastructure and legacy. I guess if I see him again soon, I'll have to. I apologize for not believing him enough, I think the building blocks of agile, the building blocks of sprints and MVP's I mean, they're not fundamental to the way we're going to solve our biggest various and scariest problems technologically and then from a business perspective. Service candidate itself has 18,000 employees involved in multiple channels, where the work has always been very lethargic, very difficult, arduous. You make change over years, not months, not days for sure. And so I think that that new method is not only a different way of working, it's a completely revamped way of assembly solutions, and I think the concept of engineering is probably going to be closer to what we're going to do. Um, and I have to borrow the Lego metaphor, but the building blocks are gonna be assembled. We now and working. I'm saying this in front of goal. He doesn't know that you should practice partners. We're gonna be assembling MPP maps of an entire long program, and it's gonna be iterative. It is gonna be designed, built. It will be agile as much as we can implement it. But more importantly, and punches weaken govern. It is, you know, the government is we may have changed. A lot of the government is not necessarily can count on to Most of these things approaches. But the reality is that that's where we're headed. And I will say, Oh, close. Perhaps on this on this answer. The biggest reason for doing that apart from we've proved it is the fact that the appetite inside the organization for that level of globalization, speed solution ing and being engaged rapidly you just can't take that away from an organization. Must be a piece of that. Uh, if you let them down, well, they don't remember. And frankly, they do remember now, cause they want more and it's gonna be hard. But it's a better heart. Ah, a better challenge that the one of having to do things over a decade, then to go fast and to kind of iterating quickly through the challenges and the issues and then move on very much to the next one as rapidly as possible. I think The other company, I would add, is most of this was driven by a client need, and that's not inconsequential because it mobilized everybody to comment focused. It could have been just about well, you know, we need to get people on side and solutions in place just to make our lives better. It is his providers. Yeah, it would have worked, perhaps, but it would have been different than the mobilisation It comes when the client is put in the middle. The client is the focus. And then we drive. Everyone's with that, >>you know, shared success and and successes contagious. And when you ride the new way to oh, we need a new board, right? So once you get it, it then spreads like wildfire. This is what we've been seeing. And it also translates down to the citizens because again, being contemporary numbers just look and feel. It's success in performance. So, as you know, people in business start to adopt cloud. It becomes a nice, nice, nice synergy. This is key. I'll take a year on a center. Um, the award winner. You guys did a great job. Final thoughts. >>Yeah. I mean, I think final thoughts would be happy to have the opportunity that help. And it was a It was a complete team effort and continues to be, um, it's not. It's not a bunch of Accenture technologists in the background in this, you know the commitment from everyone to get this in place. And can you continue to improvement from Benoit's team and from other folks across the government has been has been paramount to the success. So, um um, it's been a fantastic world win like experience and, uh, look forward to continuing to build on it. And it has been said, I think one thing this is done is it's created demand for speed on some of these larger transformations. So I'm looking forward to continuing to innovate with with Ben wanting. >>Well, congratulations. The most innovative connect deployment. And because you guys from Canada, I have to use the hockey reference. You get multiple people working together in a cohesive manner. It's pass, shoot, score every time. And you know it's contagious. Thank you very much for your time. And congratulations for winning the West. Thanks. Okay, this is the Cube's coverage of AWS Public Sector Partner Award show. I'm John Furrier, host of the Cube. Thanks for watching. Yeah, Yeah, >>yeah, yeah, yeah

>> from our studios in the heart of Silicon Valley, Palo Alto, California It is a cute conversation. >> Welcome to this cube competition here at the Palo Alto Cube Studios. I'm John for a host of the Cube. Were here a special guests to keep alumni investor An entrepreneur who do Sudhakar, would you Good to see you again, John. Always a pleasure. You've been on as an entrepreneur, founder. As an investor, you're always out. Scour in the Valley was a great conversation. I want to get your thoughts as kind of a guest analyst on this segment around the state of the Union for Enterprise Tech. As you know, we covering the price tag. We got all the top enterprise B to B events. The world has changed and get reinvent coming up. We got VM World before that. The two big shows, too to cap out this year got sprung a variety of other events as well. So a lot of action cloud now is pretty much a done deal. Everyone's validating it. Micro cells gaining share a lot of growth areas around cloud that's been enable I want to get your thoughts first. Question is what are the top growth sectors in the enterprise that you're seeing >> papers. Thank you for having me. It's always a pleasure talking to you over the years. You and me have done this so many times. I'm learning a lot from you. So thank you. You are so yeah, I think Let's dig into the cloud side and in general market. So I think that there are 34 areas that I see a lot that's happening a lot. Cloud is still growing, a lot 100% are more growth and cloud and dog breeders. And what is the second? I see, a lot of I T services are close services. This includes service management. The areas that service now isn't They're >> still my ops was Maybe >> they opt in that category. E I said With management, the gutter is coming with the new canticle a service management. So they're replacing idea some with a different. So that's growing 800% as a category tourist. RP according to again, the industry analysts have seen that it's going at 65 to 70% so these three areas are going a lot in the last one that I see a lot of user experience. Can you build? It's like it's a 20,000,000,000 market cap, something. So if you let it out, it's a cloud service Management services RP user experience cos these are the four areas I see a lot dating all the oxygen rest. Everybody is like the bread crumbs. >> Okay, and why do you think the growth in our P A. So how's the hype? Is it really what? What is going on in our pee, In your opinion, >> on the rumors I'm hearing or there is some companies are already 1,000,000,000 revenue run great wise. That's a lot in our piece. So it's not really a hype that really so that if you look and below that, what's happening is I'd be a Companies are automating automation. The key for here is if I can improve the user experience and also automate things. RPS started doing screen scraping right in their leaders, looking at any reservations supply chain any workflow automation. So every company is so complex. Now somebody has to automate the workflow. How can you do this with less number of people, less number, resources, and improve the productivity >> coming? R P A. Is you know, robotic process automation is what it stands for, but ultimately it's software automation. I mean, it's software meets cloud meets automation. It seems to be the big thing. That's also where a I can play a part. Your take on the A I market right now. Obviously, Cloud and A I are probably the two biggest I think category people tend to talk about cloud and a eyes kind of a big kind of territories. RPG could fall under a little bit of bulls, but what you take on a guy, >> Yeah, so I think if you look at our pier, I actually call the traditional appears to be historical legacy. Wonders and R P companies are doing a good job to transform themselves to the next level, right? But our pianist Rocky I score. It's no longer the screen skipping tradition, making the workflow understanding. So there are new technology called conversational Rp. There's actually a separate market. Guys been critical conversation within a Can I talk to in a dialogue manner like what you experienced Instagram are what using what's up our dialogue flow? How can I make it? A conversational RPS is a new secretary is evolving it, but our becomes have done a good job. They leave all their going out. A >> lot has been has great success. We've been covering them like a blanket on a single cube. Um, I got it. I got to get your take on how this all comes into the next generation modern era because, um, you know, we're both been around the block. We've seen the waves of innovation. The modern error of clouds certainly cloud one Dato Amazon. Now Microsoft has your phone. Google anywhere else really goes. Dev Ops, The devil's movement cloud native amazing, create a lot of value continues to do well, but now there's a big culture on cloud 2.0, what is your definition of cloud two point? Oh, how do you see Cloud 2.0, evolving. But >> I like the name close to party. I think it's your third. It is going to continue as a trained. So look, throw two point with eyes. I don't know what it will be, but I can tell you what it should be and what it can have. Some other things that should do in the cloud is cloud is still very much gun to human beings. Lot of develops people. Lot of human being The next addition to a daughter should have things done programmatically I don't need tens of thousands off Assad ease and develops people. So back to your air, upside and everything. Some of those things should become close to become proactive. I don't want to wait until Amazon. Easter too is done. If I'm paying him is on this money. Amazon should be notifying me when my service is going to be done. The subsidy eaters They operated Chlo Trail Cloudwatch Exeter. But they need to take it to a notch level. But Amazon Azure. >> So making the experience of deploying, running and building APS scalable. Actually, that's scales with Clavet. Programmable kind of brings in the RPI a mean making a boat through automation edge of the network is also interesting. Comes up a lot like Okay, how do you deal with networking? Amazons Done computing storage and meet amazing. Well, cloud and networking has been built in, I guess to me, the trend of networking kicks in big because now it's like, OK, if you have no perimeter, you have a service area with I o t. >> There's nothing that >> cloud to point. It has to address riel time programming ability. Things like kubernetes continues to rise. You're gonna need to have service has taken up and down automatically know humans. So this >> is about people keep on fur cloak. What should be done before the human in the to rate still done. It develops. People are still using terror from lot of scripting. Lot of manual. Can you automata? That's one angle The second angle I see in cloud 2.0 is if you step back and say What, exactly? The intrinsic properties of Claude Majors. It's the work floor. It's automation, but it's also able to do it. Pro, actually. So what I don't have to raise if I'm playing club renders this much money. Tell me what outrageous are happening. Don't wait until outage happens. Can you predict voted? Yes, they have the capability to women. It should be Probably steal it. No, not 100%. So I want to know what age prediction. I wonder what service are going down. Are notified the user's that will become a a common denominator and solutions will be start providing, even though you see small startups doing this. Eventually they become features all these companies, and they'll get absorbed by the I called his aircraft carriers. You have Masson agile DCP. They're going to absorb all this, a ups to the point that provide that as the functionality. >> Yeah, let's get the consolidation in second. I want to get your thoughts on the cloud to point because we really getting at is that there's a lot of white space opportunity coming in. So I gotta ask you to start up. Question as you look at your investor, prolific investor in start ups. Also, you're an entrepreneur yourself. What >> is? >> They have opportunities out there because we'll get into the big the big whales Amazon, who were building and winning at scale. So embarrassed entry or higher every day, even though it's open sources, They're Amazons, betting on open source. Big time. We had John Thompson talk about that. That was excessive. Something Nutella. And so what? What if I was a printer out there? Would what do I do? I mean, is there Is there any real territory that I could create a base camp on and make money? >> That's plenty. So there's plenty of white faces to create. Look, first of all your look at what's catering, look at what's happening. IBM is auto business in service management, CSL itself to Broadcom. BMC is sold twice to private companies. Even the CEO got has left our war It is. Then you have to be soldiers of the Micro Focus. The only company that's left is so it's not so in that area, you can create plenty of good opportunities. That's a big weight. >> Sensors now just had a bad quarter. So actually, clarity will >> eventually they're gonna enough companies to go in that space. That play that's based can support 23 opportunities so I can see a publicly traded company in service. No space in next five years. My production is they'll be under company will go a p o in the service management space. Same things would happen. Rp, Rp vendors won't get acquired A little cleared enough work for automation. They become the next day because of the good. I can see a next publicly traded company. What happened in the 80 operations? Patriotism Probably. Computer company Pedro is doing really well. Watch it later. Don't. They're going to go public next. So that area also, you see plenty of open record companies in a UPS. >> So this is again back to the growth areas. Cloud hard to compete on Public Cloud. Yes, the big guys are out there. There's a cloud enablers, the people who don't have the clouds. So h p tried to do a cloud hp They had to come out, they'll try to cloud couldn't do It s a P technically is out there with a cloud. They're trying to be multi cloud. So you have a series of people who made it an oracle still on the fence. They still technically got a cloud, but it's really more Oracle and Oracle. So they're kind of stuck in the middle between the cloud and able nervous. The Cloud player. If you're not a cloud player large enterprise, what is the strategy? Because you got HP, IBM, Cisco and Dell. >> So I don't know. You didn't include its sales force in that If I'm Salesforce, I want sales force to get in. They have a sales cloud marketing cloud commerce code. Mark is not doing anything in the area of fighting clothes. They cannot go from 100,000,000,000 toe, half a trillion trillion market cap. Told I D. They have to embrace that and that's 100% growth area. You know, people get into this game at some point. It'll be is already hard and 50,000,000,000 market cap. Then that leaves. What is this going to do? Cisco has been buying more security software assets, but they don't wanna be a public company, their hybrid club. But they have to figure out How can they become an arms dealer in escape and by ruining different properties off close services? And that's gonna happen. And I've been really good job by acquiring Red Heart. So I think some place really figuring out this what is happening. But they have to get in the gaming club they have to do. Other service management have begun and are here. They have to get experience. None of these guys have experienced in this day and age that you killed and who are joining the workforce. They care for Airbnb naked for we work. They care for uber. They care for Netflix. It is not betting unders. So if I'm on the border, Francisco, I'm not talking about experience That's a problem to me. Hey, tree boredom is not talking about that. That's what if I'm I know Mark is on the board. Paramount reason. But Mark is investing in all the slack. Cos then why is it we are doing it either hit special? Get a separate board member. They should get somebody else. >> Why? He wouldn't tell. You have to move. Maybe. I don't know. We don't talk about injuries about that. But I want to get back to this experience thing because experience has become the new expectation. Yes, that's been kind of a design principle kind of ethos. Okay, so let's take that. The next little younger generation, they're consuming Airbnb. They're using the serious like their news and little chunks be built a video service for that. So things are changing. What is? I tease virgin as the consumption is a product issue. So how does I t cater to these new experience? What are some of those experiences? I >> think all of them. But I think I d for Social Kedrick, every property, every product should figure out how to offer to the young dreamers how they were contributed offer to the businesses on the B two baby to see. So the eye has to think every product or not. Should I start thinking about how my user should consume this and how should out for new experiences and how they want to see this in a new way, right? It's not in the same the same computer networking. How can a deluded proactively How can a dealer to a point where people can consume it and make other medications so darn edition making? That's where the air comes in. Don't wait for me toe. Ask the question. Suggest it's like Gmail auto complete. Every future should be thinking through problem. Still, what can I do to improve the experience that changes the product? Management's on? And that's what I'm looking at, companies who are thinking like that connection and see Adam Connection security. But that has to happen in the product. >> I was mentioning the people who didn't have clouds HP, IBM, Cisco and Dell you through sales force in there, I kind of would think sales were six, which is technically a cloud. They were cloud before cloud was even cloud. They built basically oracle for the cloud that became sales force. But you mentioned service now. Sales force. You got adobe, You got work day. These are application clouds. So they're not public clouds per se they get Amazon Web service is, you know, at Adobe runs on AWS, right? A lot of other people do. Microsoft has their own cloud, but they also have applications as well. Office 3 65 So what if some of these niche cloud these application clouds have to do differently? Because if you think about sales force, you mentioned a good point. Why isn't sales were doing more? People generally don't like Salesforce. You think that it's more of a lock inspect lesson with a wow. They've done really innovative things. I mean, I don't People don't really tend to talk about sales force in the same breath as innovation. They talk about Well, we run sales for us. We hate it or we use it and they never really break into these other markets. What's your take on them? >> I think Mark has done a good job to order. Yes, acquiring very cos it has to start from the top and at the market. His management team should say, I want to get in a new space. He got in tow. Commerce. Claudia got into marketing. He has to know, decide to get into idea or not. Once he comes out, he's really taken because today, science. What is below the market cap? Com Part of it'll be all right. If I am sales force, I need to go back down. Should I go after service? No. Industry should go after entire 80 services industry. Yes or no, But they have to make a suggestion. Something with Toby Toby is not gonna be any slower. They will get into. I decide. They're already doing the eyesight and experience. They're king of experience. Their king off what they're doing. Marketing site. They will expand. Writing. >> What does something We'll just launched a platform. Yes, that's right. The former executive from IBM. That's an interesting direction. They all have these platforms. Okay, so I got together to the Microsoft Amazon, Um, Google, the big clouds and then everybody else. A lot of discussion around consolidation. A lot of people say that the recession's coming next year. I doubt that. No, nos. The consolidation continues to happen. You can almost predict that. But where do you see the consolidation of you got some growth areas as you laid out cloud I t service is our p a experience based off where looks like where's the consolidation happening? If growth is happening, they're words to tell. >> It was happening. Really Like I see a lot in cyber security. I'm in Costa Rica, live in public. You have the scaler, the whole bunch of companies. So the next level of cos you always saw Sisko Bart, do your security followed has been buying aggressively companies. So secret is already going to a lot of consolidation. You're not seeing other people taking it, but in the I T services industry, you'll start seeing that you're already seeing that in the community space. That game is pretty much over right. Even the ember barred companies, even Net are barred companies and the currency. So I think console is always going to happen. People are picking up the right time. It's happening across the board. It's a great time to be an entrepreneur creator value. They come this public. So it's like I think it's cannot anymore very time. Look to your point where the decision happens or not. Nobody can predict. But if a chance now, it's best time to raise money. Build a company. >> Well, we do. I think the analysis, at least from my perspective, is looking at all the events we go to is the same theme comes up over and over. And Andy Jassy this heat of a tigress always talks about Old Garden new Guard. I think there's two sides of the streets developing old way in a new way, and I think the modern architect of the modern era of computer industry is coming, and it looks a lot different than it. Waas. So I think the consolidate is happening on those companies that didn't make the right bets, either technically or business model wise, for they took on too much technical debt and could not convert over to the cloud world or these really robust software environment. So I think consolidations from just just the passing of holder >> seems pretty set up for a member of the first men. First Main Computing was called mainframe Era, then, with clients Herrera and Kim, the club sodas 6 2009 13 years old, the new Errol called. Whatever the name, it will be something with a n mission in India that things would be so automated. That's what we have new area of computing, So that's I would like to see. So that's a new trick, this vendetta near turn. So even though we go through this >> chance all software software sales data 11. Yeah, it's interesting. And I think the opportunity, for starters is to build a new brands. His new branch would come out. Let's take an example of a company that but after our old incumbent space dying market share not not very attractive from a VC standpoint. From market space standpoint, Zoom Zoom went after Web conferencing, and they took on WebEx and portability. And they did it with a very simple formula. Be fast, be cloud native and go after that big market and just beat them on speed and simple >> experience. They give your greatest experience just on the Web, conferencing it and better than sky better than their backs better than anybody else in that market. Paid them with reward. Thanks, Vic. He had a good >> guy and he's very focused. He used clouds. Scale took the value proposition of WebEx. Get rid of all the other stuff brought its simple to video conference. And Dr Mantra is one >> happening. The A applying to air for 87 management. A ops A customer surveys. >> So this is what our Spurs could do. They can target big markets debt and go directly at either a specific differentiation. Whether it's experience or just a better mouse trap in this case could win, >> right? And one more thing we didn't talk about is where their underpants go after is the area number. Many of these abs are still enterprise abs. Nobody really focused on moving this enterprise after the club. Hollis Clubbers are still struggling with the thing. How can I move my workload number 10%. We're closing the club 90% still on track. So somebody needs to figure out how to migrate these clouds to the cloud really seamlessly. The Alps are gonna be born in the cloud club near the apse. So how do you address truckload in here? So there's enough opportunity to go after enterprise applications clouded your application. Yeah, >> I mean, I do buy the argument that they will still be on premises activity, but to your point will be stealing massive migration to the cloud either sunsetting absent being born the cloud or moving them over on Prem All in >> all the desert I keep telling the entree and follow the money. When there is a thing you look for it Is there a big market? Are people catering there? If people are dying and the old guard is there to your point and is that the new are you? God will happen. And if you can bet on the new guard in your experience, market will reward you. >> Where is the money? Follow the money. Worse. What do we follow? Show me where it is. Tell me where it is >> That all of the clothes, What is the big I mean, if you're not >> making money in the club for the cloud, you are a fool right now. If there any company on making out making in the club as a CEO, a board member, you need to think through it. Second automation whether you go r p a IittIe automation here to make money on, said his management. Whether it's from customer service to support the operation, you got to take the car. Start off it if you are Jesse ever today and you're not making birds that cementing. I see it mostly is that still don't want to take it back. They want to build empires. The message to see what's right, Nice. Either you do it or get out. Get the job to somebody that >> I hold a lot of sea cells and prayer. Preparing for reinforce Amazon's new security cloud security conference and overwhelmingly response from the sea. So's chief security officer is we are building stacks internally. When I asked him about multi cloud, you know what they said? Multi cloud is B s. I said, Why? Because Well, we have a secondary cloud, but I don't want to fork my development team. I want to keep my people focused on one cloud. It's Amazon. Go Amazon. It's azure. We stay with Azure. I don't wanna have three development teams. So this a trend to keep the stack building internally. That means they're investing in building their own text. Axe your thoughts on that >> look, I mean, that's again. There's no one size fits all. There will be some CEOs who want to have three different silos. Some people have a hard, gentle stack like I've seen companies. Right now. They write, the court wants it, compiles, and it's got an altar cloth. That's a new irritability you're not. We locate a stack for each of them. You're right. The court order to users and NATO service is but using the same court base. That's the whole The new startups are building it. If somebody's writing it like this, that's all we have. Thing is the CEO. So there's that. The news he always have to think through. How can you do? One court works on our clothes? >> Great. You do. Thank you for coming on again. Always great to get your commentary. I learned a lot from you as well. Appreciate it. I gotta ask the final question as you go around the VC circles. You don't need to mention any names you can if you want, but I want to get a taste of the market size of rounds, Seed Round A and B. What are hot rounds? What sizes of Siri's am seeing? Maur? No. 10,000,000? 15,000,000? Siri's >> A. >> Um >> Siri's bees are always harder to get than Siri's. A seeds. I always kind of easier. What's your take on the hot rounds that are hot right now. And what's the sizes of the >> very good question? So I'm in the series the most easy one, right? Your concept. But the seed sizes went up from 200 K to know mostly drones are 1,000,000 2 1,000,000 Most city says no oneto $10,000,000. So if you're a citizen calmly, you're not getting 10 to 15. Something's wrong because that become the norm because there's more easy money. It also helps entrepreneurs. You don't have to look for money. See, this beast are becoming $2025 $5,000,000 pounds, Siri sees. If you don't raise a $50,000,000 then that means you're in good company. So the minimum amount of dries 50,000,000 and CDC Then after that, you're really looking for expansions. $100,000,000 except >> you have private equity or secondary mortgage >> keys, market valuations, all the rent. So I tell entrepreneurs when there is an opportunity, if you have something, you can command the price. So if you're doing a serious be a $20,000,000 you should be commanding $100,000,000.150,000,000 dollars, 2,000,000 evaluations right if you're not other guys are getting that you're giving too much of your company, so you need to think through all of that. >> So serious bees at 100,000,000 >> good companies are much higher than that. That'll be 1 52 100 And again, this is a buyer's market. The underpinnings market. So he says, more money in the cash. Good players they're putting. Whether you have 1,000,000 revenue of 5,000,000 revenue, 10,000,000 series is the most hardest, but its commanding good premium >> good time to be in our prayers were with bubble. Always burst when it's a bite, mark it on the >> big money. Always start a company >> when the market busts. That's always my philosophy. Voodoo. Thanks for coming. I appreciate your insight. Always as usual. Great stuff way Do Sudhakar here on the Q investor friend of the Cube Entrepreneur, I'm John for your Thanks >> for watching. Thank you.

>> Live from Las Vegas. It's the Cube covering Adobe Summit twenty nineteen brought to you by Extension Interactive. >> Welcome back, everyone. Live cube coverage here in Las Vegas for adobe summat. Twenty nineteen. I'm John for With my Coast. Jeffrey for Yu here for two days. The wall, the wall coverage We're on day to our next guest. Marc Andre Sinclair, director of digital marketing Platform Content Strategy Export Development Canada E D. C. Welcome to the Cube. Thank you. So love your channel. Digital marketing platform content strategy. That's kind of in the center of all the action. So, you know, you've been doing some transformation. Tell us your story. What do you guys do? What was what was that? What's the story? >> So I joined E. C. Exported moment Cata two years ago, really helping them out on the overall digital transformation. So I've been fortunate, joined the organization as the moment that they're our position. We wanted to change like we weren't a mandate to gain back some relevance in the market. CDC exists how occasion businesses go beyond the borders, go international. So they really wanted to be relevant to the market because we're not competing with the markets were really just like a compliment in a market. So we've been on that journey distrust, transformation For the last two years, we've are now competing the first phase of a transformation and just about two years, which normally takes four years in the industry. And we're now add midway to our overall digital transformation. We want a critical the number of customers that we have in four years, but it's a very aggressive target what we call normal, like a stretch goal that are serious put. So that's what we've been up to in the last two years. >> And what >> was the catalyst? Why the change? Because, well, what was going on kind of behind the scenes t make such an aggressive, so aggressive move. If you look at >> the interest you overall, there's a major shift in what is export. So exporting means merchandising guys ing good for most of the people. When when you look at the shipping industry to software and services, these folks are not perceiving themselves as being on exporter like really, you build a software, you sell it. You don't think about your software getting beyond the borders. So the industry, the overall market size, are the number of companies that we could help in. The country has grown, but our number of customer remained flat. So we wanted to catch back at that market reach. And there was a theater in Perth. Is that forced us to change? But basically it started. What? Our CEO Putting forward a strong paper cultured like really forced people to think differently and change. >> What's the progress Like how you happy with the progress so far? Absolutely. What are what are some of the things you've knocked down already? What was the pick us through the steps? They could screw up the plan. What was the What is the plan? What is completed were how much how much is left. >> OK, so it started for us as a strong investments and over all the marketing tech stocks which started obviously where I will be summit. So we started in the vestments with the Adobe expense manager and it was about us changing the technology that we had in terms of delivering a customer experience. So your approach we took wass people processing technology. But at the middle, we really put the customer experience at the forefront of everything at the art of every decisions. Makings. So for us were Margaret, we're finishing the migration as we speak right now. That's the first phase. And now with the partner that we have X censure. We're looking in terms ofthe archaic. How can we build capabilities back in the business? Because we've outsourced are full function to our partner. And now it's about how do we get the right level of cost tower scalability for the future so we can deliver premium customer experience. So a lot of activities have happened. We went into natural transformation at the same time, the organization has embraced our job overall and now we're really thinking about was the future data customer experience. So these are the biggest shift that their condition is looking at As we stand right now, we've done the migration and we can now start to think about personalization experimentations. These are all the cool things that we have ahead of us. >> What was the heavy lifting hard part of getting this off the ground? What, some learning or any experiences where you, you know, failed miserably and rebooted or reset means you learned through it oration. We see these successful projects. What's the key learnings? Have you had any moments like that? >> Definitely So So, First of all, I would like to talk a bit about the fail approach because this is something that wasn't obviously part of the organization. And that is something fundamental to a change in organizations. So to quote my boss fail stance or first attempt and learning, So you got to get out and you got to try things and we gotta experiment. Otherwise, you're not really pushing the boundaries. Eso I'm proud of her failure and actually won an award about failure last year at our, um, organizations. So they have a corporate awards that recognise people that do fails but move on and fell fast, like that's a spirit. So for us as, say, at the beginning, the biggest part of a project was to get the what I call the M V P. Zero. So we have to change from a nun premise toe called architectures. And when you start to do these things at an organization that has never done cloud, you uncover a lot of stuff a lot of security protocols, firewalls kicking in. So our first BP zero just to set the infrastructure has been quite a challenge. I think we went three times out, and the third time was the right one. But this is the critical one where you start to build credibility. And even though for us we're working and agile every two weeks without ever cradle to grave, everything full blown experience, this one was really a longer one. And we were really made sure that the requisition understood that this is complicated When you do the foundation. This >> is company goes cousins to say its foundational. So I'm going to take your time. You've got to get that right. Can't have any cracks in the foundation because you're building on top of it. Exactly. So that three attempts you. You said you went out for forbid, or how did three attempts of building it was >> so the throughout That's R about us deploying the full Levi's serology in the clouds. So first time we went uncover a few things. Second time, not anything pop up weren't aware. And then the third time we went out. Third time's a charm to say we went >> out. It was good >> way. Nailed it on that >> time. It's the >> price I didn't invite you on stage. I don't know if you caught that in the Kino. Towards the end of his keynote, he said, We need to have an award for people that disproved their own hypothesis. Exactly so. But you said it's interesting. He said. The people part was hard in the process, and yet it was a top down initiative from the CEO. So was it not bought in a kind of the mid tier management level? The senior management? Why, if the COC and we need to do this, was it hard to move those different party organization? Well, >> I'd say the people part was more about having the right talent on the right mind sets. So one to CEO put forward the culture paper, the stretch goals. Really the organization started to organize themselves on. Are we going to make that thing happened now? Like we need to work differently. And this is not about just more cash, more at counts. We need to re engineer a bit the way we were working, so I wouldn't say that there was an issue with with the way or the people of today was just like you start through higher scrums, you start the heart coach to start our appeal. These are skills says that you've never had. Like at the beginning of the project, we had new marketing talent. We had new partner for the ritual that every we have a new partner for agile and we also have new technology. So you start with a lot of new stuff at the same time. So I'd say these are natural things that you have to do. Is it easy? No, not necessarily. But we had a lot of support from the sea level standpoint. >> It sounds like you guys have a very Dev ops oriented culture because talking about failing fast is a cultural cloud concept. I mean agile iterating scrums. This's a dev ops mindset, infrastructure. It's code. Did you guys have that built in Or you said you started three years ago. Was that was that the core cultural mindset? >> So I wouldn't say that we're a dev ups type of culture of mentality, I would say, actually, it's probably the part that we still need to invest hard because now we build a fully whole machine that scaring and pushing the machine you start uncover that once you go that full cycle, few things are popping up, so you know, and and the in the nineties are beginning of this of two thousands. Like when you were thinking about nal ticks, people were always like, Okay, let's let's do this on our techs use case. Our position at the end. Let's do your documentation at the end. It tends to be the same thing with Dev up. Sometimes like we have a strong architectural when in terms of regression, automation and all these things, we truly need to invest a bit more so we can have a because we're playing every single two weeks that we wanted or not. So that's a lot of pressure on all the people that do, que way you waited to make sure everything >> you want to get it right first, then kind of bolted on after as more of an operational models >> way had a very strong foundation, and now we're spinning everything. >> It's all I got to ask you about the export piece of it because, obviously, um, international global competitiveness is a big force. Right now, people have to be global and data privacy. You mentioned. We talk about genie pr before we came on camera you an opinion on this. Do you have anything? You? Could you please share your view on TV? I really Well, I thought it's valuable. >> Yeah, absolutely. So what I didn't mention when we chatted about that before is Wei thought a lot about you. We need to comply to GDP. Are because this is ah, European regulation. And we headed up that Yes, a CZ. Because we have prisons internationally and erupts. Not everyone that has that opinion that they need to comply. But what we've uncovered was one, one or two weeks before the D days on May twenty fits that We needed to be compliant. So what has happened is in two weeks, we stop everything. We worked twenty four hours for two weeks to restructure the platform to make sure that we were, like, compliant to do CPR. And then after that, we fought a lot. Next few months, we'LL look into it. Are we going to make that thing right? Because people are scared of gpr, but that you want it or not? This is just a beginning way. See it with the California Act Canada as a castle. I'm pretty sure they're going to be very aggressive, so you need to make sure that you really invest in. There are privacy management and all these things. At the end of the day, if it's well done, your customers will love it. The issue is people are being a bit sneaky without the use data. But if you're being transparent and you're being honest with the way you use the data and you're being fully disclosing what you're doing, it's not an issue you need to embrace it. Actually, I think that's a commis it embrace it because it's going to be part of our journey that we >> want to do the tough work up front for you. He was forced to because you are building something new. And then, well, the deadlines here, so is the struggles. Hard works. He had to grind it out. So you and then once you get over that, prepare for it, invested it, nurture the strategy for that. What's the advice to give someone sets there has to do the GPR and might not be into the time pressure, but it's starting out and saying Okay, I got to get my arms around this. What's the core issues well, getting started, not colour, but like what's playbook? >> So the playbook and say like if you think about G p r. This is basically for the European. You If they're not giving you the right tio leverage cookies and tracking and all these things, you should not be doing it. So it's simply thinking in your implementation of a piece of software that goes at the beginning that says, Do you want to have full functional thief, full personalization or not? And don't look at GDP R. But look at the customer experience. If you put the customer once again at the forefront and you really think about what does it make sense? You know if if you and I get on the Web sites and we see that thing that is fronting A, I know what you've done last summer like it's kind of creepy. You don't want to have these things. And so you just build that customer experience around their privacy management, and then everything will fall together. >> So build it into the product. >> Yeah, platform, yeah, and do it the right way and compliance will follow. Don't do it to be compliant. Don't >> exactly do it through a customer experience, >> right? Right. So how's this success band in terms of getting into some of these new markets for you in terms of software and services and some of the other export markets? So, so >> interesting question, because two years ago a DC was focused on to court things, financial products and insurance products. So right now we've expended our product line, and we're now having this what we call knowledge business. So if you think about occasion, business or any business that wants to go beyond the borders, this's quite scary to go in the international game. So now we're capable of offering them a lot of insights on international market out the exports virus key questions that haven't her journey. So we're not helping them to our journey and also as were wet and better than the international supply chains. We're helping them with connecting with big, big companies that are leveraging or looking for some capabilities that we have in the country. So we've really skilled up the product line that we have. We're really shifting the model. We're working a lot with the banks and the way we're supporting the Cajun businesses so like it's days and nights, the type of products that have a solution, the experience that were providing, uh, from two years ago. Do we still have work? Absolutely. Like digital transformation is never such a thing that is completed. The key essence here. The key message is, it's never done, and the customer experience has to be at the forefront if you think about the customer experience. It just happened that most of the experiences digital these days so test our mission is never handing. >> I think I think it's a great mind set. I think that's so smart. It's not just about mobile first or cloud for just customer center. From the beginning, I'm gonna ask you the question. What's it like working with a century Iraq? That what role that they play with a easy to work with the good? What's the story? >> Absolutely. I'm very pleased with the team that we had. We have strong people from Accenture were fully leveraging the network that they have because they're distributed in the global business. Axe Central, for us, is doing all the delivery stuff, the the very difficult stuff behind the scene that is normally like your function that you haven't an organization. So we've been extremely pleased on DH. Actually, I think that the fighter fact that were capable of delivering every single two weeks and agile were pure, agile. You will hear in the industry that some people think they're our job, but they're actually hybrid Elijah. So we're full blown, agile the organization. And they've been strong partner with us on that journey. >> That's awesome. Well, I love the story looking for to keep it in touch. Keep us posted on When you get this transformation. I look forward to chatting. And thanks for sharing your story. And inside here in the Cube, my pleasure. Mark Andreessen, Claire customer here inside the cute telling about the journey and the struggles and GDP are get on it and make it an advantage. Great. Great line there. And digital is the future. I'm Jeffery Jeffery. More day to coverage with the Cube after the short break

(upbeat techno music) >> Live from Bahrain, it's theCUBE. Covering AWS Summit Bahrain. Brought to you by Amazon Web Services. >> Okay welcome back everyone, we are here in Bahrain for exclusive coverage for AWS Summit, part of Amazon's new region being launched here in the Middle East. I'm John Furrier, your host, we have two great guests from C5 Accelerator in Washington D.C., now kicking it out in Bahrain. Hadyah Fathalla, executive director C5 Accelerate and Eva Dimitriadis, good to see you again. >> Thank you. >> Chief operating officer. >> Great to be here. >> Guys, congratulations. Bahrain, D.C. >> The world. >> The world, it's global. >> Thank you, yeah. >> C5 Global. >> It's great to be here. >> It's an exciting time. I mean, I got to ask you Eva, because we had previously met, talked about interviews in D.C. Smart people that known Amazon, because Teresa and Andy Jassy and Jeff Bezos always say, "We're going to be misunderstood for a while." Come on, that's not true. (laughing) A region in this area is going to explode the entrepreneurial scene. What's your take? >> I think that's absolutely true. As we see today at the Summit, there's just such a growing number of entrepreneurs and people who are excited to embrace digital innovation. Three years ago I think the story would have been different but ever since we set up the accelerator here, which was the first once in Bahrain, we've just seen an explosion of interest and not just from Bahrain but from around the GCC. Even start ups from abroad coming and setting up here as their Middle East practice. >> Talk about C5 for a second. Let's take a minute, to explain what you guys do. I jumped ahead a little bit because I'm excited because I just love the entrepreneurial energy. This is a really important thing happening and you guys are playing a role. Talk about C5 Accelerate, what are you guys doin'? What's your business model? Just take a minute to explain as a set up. >> So I'll let Eva talk maybe more about our global operations but really C5 Accelerate a few years ago, branch the business which was largely an investment business, including innovation business and we built Bahrain's first and one the regions, in fact, first cloud enabled accelerators and Bahrain's very first technology accelerator and we did that in partnership with the Economic Development Board, the labor firm Tamkeen and obviously with AWS. Really we benefited from the first mover advantage and the thinking around that was that as Amazon grows it's geographic footprint there is great opportunity to build on the cloud in places like the Middle East where the ecosystem is nascent and there is an amazing first mover advantage. >> Yeah. >> So when we partnered with the government to build this, we realized as we do that, we also need to contribute to building a healthy ecosystem so we built this first accelerator and we have felt-- >> When was that, by the way? >> 2016. >> Great, thank you. >> Actually September marks our two year. We've since graduated five cohorts. We're gearing up for six and we have 34 start ups under our belt. Our first cohort was an all Bahraini cohort and today we're very proud to say that actually half of the start ups that have graduated from this program that is based out of Bahrain are international start ups. That's what we're doing locally. Maybe Eva can tell you a little bit more about what we're doing on a global scale. >> You know and that's important. I want to make sure you got that out about having a bunch of start ups under your belt because when I went to the start up Bahrain session yesterday I was really, really impressed by two things. One is, just the smart energy, the smart people who like understand entrepreneurship. Either went to school for it or have learned through the scar tissue of trial and tribulations like myself. And then the entrepreneurs were there themselves. >> Mm-hmm. >> And you know a healthy entrepreneurial community when they start bitchin' and moanin', they're all chirping away, they're hungry. There's a hungry appetite for entrepreneurship here and creating but it's not fake entrepreneurship. They're really hungry. They're, where's the cash? Where's the capital? So this is really a positive sign. >> It is and I want to add something really quick before Eva jumps in, I think in the past two years what's great about a small ecosystem and the ability to pivot and build fast is you actually see the impact that you can have as an individual and as a company and as a community really on the landscape. But also regionally we've had great collaborative efforts across the GCC and in the region with partners in Saudi and Kuwait and Egypt and in Jordan so I think there's a lot of momentum that we're riding on now, and I think it's a great time to be building in the tech space. >> Well Eva, before you get to your comments. I just want to follow up on the comment around Saudi and different regions because this is a trend that has been happening for a while in Silicon Valley, as you know. People have been leaving Silicon Valley, because it's cost to live there, but people have been putting engineering teams outside of Silicon Valley. I mean, 20 years ago, you only went outside of Silicon Valley or the US to outsource which is not really product development, it's just coding. Then the trend became real engineering and product development, real chops outside. We just had Abdul on from Saudi and he was talking about his shape of his team, the psychology, the make up of the people, it's just not in Saudi Arabia. It's in China, it's all over the world. As developers are working across the world, this is a really big deal. I mean this is the new dynamic. >> Yep. >> Diverse teams, geo located, no borders, this is going to change the political landscape. It's a cultural shift. >> Definitely, I mean I think it's a while before we have here the same secret sauce that exists in Silicon Valley or that has existed there for the past decade or so. But the emphasis on training and upscaling is huge and as we've heard a number of times today, there are so many incentives to do so for free so you can actually learn to code, you can become a certified AWS coder for free in Bahrain. Which is a phenomenal advantage and step up. I mean, no one would pay me to do that in the UK. I think that, along with a number of other initiatives are really going to leap frog the development here. And in terms of what you talk about, the sort of the landscape and geo location, it goes in so many different directions now. There's no single focus so we had a Swiss company last year come and incorporate in Bahrain, and hire developers here to grow their business. It can go in so many different directions. >> Yeah, the winner take all business model is an old business model and now it's everyone's winning so it's a little bit of flattening of the wealth and the opportunities but the pie is getting bigger. >> Yes. >> I think this is the dynamic that cloud and Amazon continues to demonstrate that the Oracles, for instance, of the world, we got to win it all, lock everyone in and we got to own it. That ethos is not, that dog's not hunting, as they say. This is changing the entrepreneurial landscape and the other thing I observe is the younger generation. Leveling up is very easy to them. It's like a video game, right? Leveling up is AI, blockchain, I think one of your companies I talked to, oh we're doing a blockchain implementation. They will eat up the cloud. >> Mm. >> I mean it's going to be like, pretty fast. >> You mentioned-- >> So I'm expecting some accelerated. >> Definitely. I mean you mentioned hungry but they're also fearless. The entrepreneurs that we work with have that perfect mix of a super smart idea and an understanding of a niche sector of the market but also this resilience and recklessness that you need to embrace the opportunity. And all the scary stuff that comes with it. >> And I think adding to that, I think what's great with Amazon coming to Bahrain, with us working across the globe, it's a cross pollination that happens because whether we like it or not, like Eva said, we are not Silicon Valley yet and maybe we don't aspire to be specifically Silicon Valley and we want to build our own unique ecosystem but the lessons learned from the likes of Silicon Valley and London and Singapore and China and everywhere else in the world. >> Yeah. >> Really helps build, not just the skills required but the grit that could otherwise be absent. >> The grit's key, yeah. >> And it can engender the kind of cultural shift that's necessary so you need, so you can develop these robust and resilient qualities that are necessary for a founder. >> Well, that's a really great point. I moved from the east coast in the US to California with my first start up because that's where the action was and I can tell ya, I've been there 20 years and I've been an entrepreneur doing things ever since. And there's a fallacy of trying to emulate Silicon Valley. Every i dotted, t crossed and trying to take the playbook. There's no direct match, however, there's some consistencies in there. That's grit, creativity, openness, capital markets and community and this is something that you guys kind of have in place. And then adapting that to your culture. Now I will say that my impression here is it feels a little bit Silicon Valley because it's a little bit more open and loose. People like to go fast. Fast and loose is the Silicon Valley way. Dubai's a little bit more like New York to me. So I can feel more, valley-like here. I'm not saying that Dubai's bad, I'm just saying it's different cultures. Bigger, its more ... >> There's definitely a lot of agility here. I think one of the other advantages which leads back into what C5 is as a whole, we're primarily an investment business. We have a venture capital fund based in the UK. What we're really looking for is investible, scalable business models where we're de risking the cost of capital with cloud computing because that is how ultimately these start ups scale. Another benefit that we really see in this market is value for money. If you're a start up in Silicon Valley and you get to the stage that some of our start ups get to when they finish their program, your valuation is pretty much always triple what we would see here, so valuation's a very sensitive subject. Our start ups hate talking about it. We structure our deals with them in a way that generally avoids having a valuation. >> It's very easy to do business here. You just keep on increasing the valuation, all the stars will come dropping to your doorstep. >> It's a nuanced area. >> Yeah. >> But that being said, you can get really good value for money businesses but more importantly you're investing in the teams and the entrepreneurs and there's no shortage of that here. >> Let's talk about the ecosystem here and then let's talk about the women in tech because one of the things that blew me away yesterday was Teresa Carlson held a women breakfast and for the first time I got kicked off a table because they wanted to make room for the workshop. >> Sorry about that. (laughing) >> I'm like, wait a minute. This is not an inclusive environment. Sorry, no, we need the table. Okay, I know, I was happy to tap out. But I wasn't expecting that and the energy and the, just really, again, this event, they had to lock the doors for the keynote so there's really a big interest across the board. Talk about the ecosystem and then the women in tech situation. >> So I think the ecosystem is an interesting question because, I mean, we work very collaboratively. Like I said, even though this initiative largely was kind of envisioned by the government and mainly by the Economic Development Board and I'm sure you got a chance to speak to Khalid Humaidan, he might have given you a bit of an idea of how this started off but really the EBD threw this idea of start up Bahrain to the community and said, "Look, you guys lead on it." And it took a little bit of time for the community to figure out what that really means and what it's going to look like but it really made the community and ourselves also think pragmatically about what we want this ecosystem to look like. So even though it's not as mature, like I said, as other ecosystems further away and especially in the west, it is coming together very nicely because it's coming together as a collaborative effort. You see a very good continuous consultative work between private sector, public sector, the start ups and then the other stakeholders, including ourselves, and academia. We still have a long way to go, I think specially in areas and this is something that I always emphasize, is to shift the culture you really need to start at a much younger age so at schools, at universities. We engage with them and are keen to do more on that front but I think we are laying the foundation for what I hope in the next five, 10 years will be a pretty competitive entrepreneurial and start up-- >> It might be sooner. >> Hopefully sooner. >> Yeah. >> I think we have the right recipe now to build a robust ecosystem. >> Yeah, I can say I can attest to that after what I saw yesterday. Your thoughts? >> Yeah I mean our team in Bahrain is 100% Bahraini. I'm based in London, but Hadyah here leads a phenomenal team who are all Bahraini citizens. Being the island that it is, we know everybody so Hadyah's done an excellent job of engaging with everyone from schools to universities to post grads to public sector, private sector. So really all the stakeholders in the ecosystem are engaged and everyone from the oil and gas industry to the finance sphere are thinking about how innovation can advance their businesses so that they don't get left behind at the train station. >> Yeah. >> It's really top of mind and top of agenda which is a very invigorating scenario. I think, going back to some of the initiatives, from bankruptcy laws to having a fintech bay with the Central Bank of Bahrain, there's just so much, like they're constantly pushing the envelope to make this a friendly environment for entrepreneurs to come and do business. >> And I want to add one thing. There's always this question of, does government have a role to drive innovation and create an ecosystem? >> They do. >> I think Bahrain is a good example for others in the region and even beyond to say actually government does have an important role. >> They do. >> If you look at Bahrain, it's government that has been very flexible and nimble in terms of moving to accommodate. Whether it's the new bankruptcy laws or allowing for the fintech sandbox and a cloud first policy and shaping the start up Bahrain. The government has taken the lead on a lot of these initiatives so it's a good example of how there can be a top down approach to building an entrepreneurial landscape but also where the bottom needs to come and meet the top so I think Bahrain a good example. >> Just to reiterate, my observation is that they know how to get things going and sponsor but they're also listening and self aware and even on theCUBE here, we heard comments like, we'll get out of the way. >> Mm-hmm. >> Now that's the difference between good judgment. >> Mm-hmm. >> You know? And, no, no I funded you, I own you, I mean I've seen that in the public sector or, we're going to fund you as an NGO and then I kind of own you so come to my receptions and be my show horse-- >> Mascot. >> Show all of my people how good I am, donating money. So there's a little bit of a balance between enabling. >> Yep. >> But at the end of the day, this is going to be a fast pace and that's where I think the speed, knowing when to get out of the way and letting the community go. I mean, people like speed here. Cars are driving fast, you got a Formula 1 race track up at 14 months. >> They like speed but sometimes things are surprisingly slow. >> Yes. >> So it's incredible that we are where we are. You asked about women in tech and I think there's something there that we're really proud of. C5 globally, 43% of the start up founders that we've supported through our accelerators are women. In terms of diversity, we're thrilled about that statistic. We'd like it be 50%. >> Yep. >> And I think that the Middle East, we're seeing so much hunger from women entrepreneurs and women who want to learn to code to be founders and we want to do everything in our power to enable that. >> Computer science degrees coming out of the university? >> Absolutely. Hadyah here had this fantastic idea a year ago to found what we call C5 Nebula. I'll let Hadyah talk about why we came up with that name and how it relates to our business but this is now a new stream of our business which really it's a membership platform where all women globally are invited to join and we provide education, upscaling, jogs, connectivity, mentorships and through this network we are allowing a complete globalization of the talent and skills that we have. >> Yeah. >> So you can be a student in D.C. wanting to come and volunteer to work for a company here and we will make that match happen. I think it's a very exciting phase for us and we've seen so much demand for this program. Maybe Hadyah can talk about why we came up with this name? >> Yeah, so like Eva said, we, I'm Bahraini, we've always had, we've been lucky to have been pioneering and have work very closely men and have had really equal opportunity but in industries like tech, globally, women's representation is lower than that of men and there are areas where there's still work to be done. >> A lot of work to be done, yeah. >> So last year, actually, with the first AWS Summit, when Teresa was out here, we figured we do a women in tech breakfast. When we were curating that guest list we couldn't find that many women and we didn't know if wasn't that we didn't know them or that they didn't exist and we realized really we need to put together something to bring all the women together and work more closely so we built Nebula, really to, like Eva said, do three things and a little more. One is the connectivity side of things and then the upscaling but also to raise awareness and appreciation. >> What is Nebula? >> What is? >> What is Nebula? >> So Nebula, scientifically it's an astrological, astronomical phenomenon-- >> But it's your network group, is that what it's called? >> It's a platform. >> Okay. >> So it's actually been officially launched three weeks ago, you can go online and visit it and it's a platform that allows you to become a member of Nebula and gives you access to mentorship, to opportunities to upscale and train but also to raise awareness and appreciation for the amazing opportunities for women in the tech space. >> Is there a URL? >> There is a URL, it's-- >> We've been debating what is is today. (laughing) >> It's www.c5nebula.com. >> Okay, I'll put it up, publish it with the video. >> And what it means, it's the Latin word for cloud and it's where stars are born. >> Yeah. It's also, what's important, is it's a compilation of a bunch of different clouds and electrons and it's a mess, it's a bit of a mess but it's a lot of forces working together and I guess the moral of the story is, we can create stars in the space but we all have to work together and it all has to come together to-- >> And it's powerful when you work together. >> Only 10% of VC funding worldwide goes to women founder companies and 1% of that goes to women of color so there's some staggering statistics there. Globally, this is not a Middle East problem, this is globally a real big area of disparity that we're trying to help address. >> Well you guys know our door's open in California and Boston, and certainly the women in tech, we got a big network, we can merge them into the Nebula connect our networks. >> We would love that. >> We would love that. >> We're open and anything you guys have to share with us we love co-creating with the communities, that's what we do at theCUBE. Thanks for coming on and sharing. >> Thanks for having us. >> Thank you, John. It's been a pleasure. >> You got a great mission. Big supporter. C5 Accelerate, they're the ones on the ground, making things happen, gettin' those sparks of entrepreneurship and helping them capture them into one community, create some energy and some momentum and help people create value and also capture the value, that's what it's all about here. You got Amazon Web Services' region in the Middle East, CUBE coverage continues after this short break. (upbeat techno music)

(techy music) >> Live from Toronto, Canada, it's theCUBE covering Blockchain Futurist Conference 2018, brought to you by theCUBE. (techy music) >> Hello, everyone, and welcome back. This is the live CUBE coverage here in Toronto, Ontario here in Canada for the Untraceable Blockchain Futurist Conference. This is day two of wall-to-wall CUBE coverage. We've got great presentations going on, live content here on theCUBE as well as in the sessions, great networking, but more important all the thought leaders in the industry around the world are coming together to try to set the standards and set up a great future for cryptocurrency and blockchain in general. Our next two guests are very special guests for theCUBE and we're excited to have them on, the Honorable Wayne Caines, Minister of National Security for the government of Bermuda, and Kevin Richards, concierge on the Fintech business development manager, part of the Bermuda Business Development Agency. Thank you guys for coming on, really appreciate the time. >> Thanks very much. >> Thank you for having us. >> Why this is so important is that we heard your presentation onstage, for the folks, they can catch it online when they film it and record it, but the Bermuda opportunity has really emerged as a shining light around the world, specifically in the United States. In California, where I live, Silicon Valley, you guys are now having great progress in hosting companies and being crypto-friendly. Take a minute to explain what's happening, what's the current situation, why Bermuda, why now, what's developing? >> This has all happened over the last eight months. We were looking in November of 2017 to go in the space. In January we went to the World Economic Forum in Davos in Switzerland. When we went to Davos in Switzerland something very interesting happened. People kept coming up to us, I was like the Hound of the Baskerville, or the Pied Piper if you please, and so, so many people were coming up to us finding out more information about Bermuda. We realized that our plan that we thought we could phase in over 18 months, that it had to be accelerated. So, whilst we were at the World Economic Forum in Davos we said to people, "Listen, if you want to change the world, "if you want to help Bermuda to grow, if you're serious," this is a Thursday, "Meet us in Bermuda on the Monday morning." On the Monday morning there are 14 different people in the room. We sat in the room, we talked about what we wanted the world to be, how could Bermuda be in place, what are the needs in this industry, and by the Wednesday we had a complete and total framework, and so we split up into industries. Number one was ICOs, we wanted to look at how to regulate the ICO market. Number two, we wanted to look at digital asset exchanges or cryptocurrencies or how do we regulate security tokens and utility tokens and what do exchanges look like, how do we do exchanges in Bermuda, and then we wanted to talk about education and setting up incubators. And so, come fast forward to July, August, we have an ICO bill in place that allows us to look at setting up ICOs in Bermuda. We wanted to focus on the legal and the regulatory framework, so this is a nascent space. A number of people are concerned about the dark actors, and so we wanted to set up a jurisdiction that traded on our international reputation. Now, remember for the last 60 years reinsurance, finance, captives, hedge funds, people in the financial services market have been coming to Bermuda because that's what we do well. We were trading on the reputation of our country, and so we couldn't do anything to jeopardize that. And so, when we put in place the ICO legislation we had consultants from all over the world, people that were bastions and beasts in industry, in the ICO industry and in the crypto world came to Bermuda and helped us to develop the legislation around setting up an ICO. So, we passed the ICO legislation. The next phase was regulating cryptocurrencies, regulating digital assets, and we set up a piece of legislation called the Digital Asset Business Act, and that just regulates the digital asset space exchanges, and the last piece we wanted to do was a banking piece, and this is the last and we believe the most significant piece. We were talking to people and they were not able to open up bank accounts and they were not able to do, so we said, "Listen, "the Bermuda banking environment is very strong." Our banking partners were like, "Listen, "we love what you guys are doing, "but based on our corresponding banking relationships "we don't want to do anything to jeopardize that space," but how could we tell people to come to Bermuda, set up your company, and they can't open bank accounts? And so, we looked at, we just recently passed creating a new banking license that allows people to set up their business in Bermuda and set up banking relationships and set up bank accounts. That simply has to receive the governor's Royal Assent. As you know, Bermuda's still a British pan-territory, and financial matters have to get the okay of the Queen, and so that is in the final stages, but we're excited, we're seeing an influx, excuse me, a deluge of people coming to Bermuda to set up their companies in Bermuda. >> So, the first two pieces are in place, you have the legislation... >> Mm-hm. >> Mm-hm. >> You have the crypto piece, and now the banking's not yet, almost approved, right? >> It's there, it simply has to get the final sign-off, and we believe that it should take place within the next two weeks. So, by the time this goes to air and people see it we believe that piece will be in place. >> So, this is great news, so the historical perspective is you guys had a good reputation, you have things going on, now you added on a new piece not to compromise your existing relationships and build it on. What have you guys learned in the process, what did you discover, was it easy, was it hard, what are some of the learnings? >> What we've learnt is that KYC, know your customers, and the AML, anti-money laundering, and terrorist financing pieces, those are the critical pieces. People are looking in this space now for regulatory certainty, so when you're talking about people that are in the space that are doing ICOs of $500 million or exchanges that are becoming unicorns, a billion dollar entity in three months, they want a jurisdiction that has regulatory certainty. Not only do they want a jurisdiction with regulatory certainty, they want to open up the kimono. What has this country done in the past, what do they have to trade on? We're saying you can go to a number of countries in the world, but look at our reputation, what we're trading on, and so we wanted to create a space with regulatory certainty, and so we have a regulatory body in Bermuda called the Bermuda Monetary Authority, and they are an independent regulator that they penned the Digital Asset Business Act, and so the opportunity simply for people around the world saying, "Listen, we want to do an ICO, "we want to set up an exchange. "Where's a country that we can go to that has a solid reputation? Hold on, how many countries have law surrounding"-- >> Yeah. >> "The Digital Asset Business Act, how many ICO countries have laws. Guess what, Bermuda becomes a standout jurisdiction in that regard. >> Having a regulation signaling is really important, stability or comfort is one, but the one concern that we hear from entrepreneurs, including, you know, ourselves when we look at the market is service providers. You want to have enough service providers around the table so when I come in and domicile, say, in Bermuda you want to have the banking relationships, you want to have the fiduciary-- >> Yes. >> You want to have service providers, law firms and other people. >> Yes. >> How are you guys talking about that, is that already in place? How does that fit into the overall roadmap for your vision? >> I don't want to beat a horse (laughs) or beat a drum too much, that is what we do as a country. So, we have set up, whether it's a group of law firms and the Bermuda, excuse me, the Bermuda Monetary Authority, the Bermuda that's the register of companies that sets up the companies. We have Kevin, and Kevin will tell you about it, he leads our concierge team. So, it's one throat to choke, one person that needs, so when you come to really understand that the ease of business, a county that's business-friendly with a small country and with a small government it's about ease of reference. Kevin, tell us a little about the concierge team. >> It's like the Delaware of the glove, right? >> Absolutely. >> Come in, domicile, go and tell us how it works. >> I'll give you a little bit of background on what we do on the concierge side. So, one thing that we identified is that we want to make sure that we've got a structure and a very clearly defined roadmap for companies to follow so that process from when they first connect with the BDA in Bermuda to when they're incorporated and set up and moved to Bermuda to start running their business is a seamless process that has very clearly identifiable road marks of different criteria to get through. So, what I do as a concierge manager is I will identify who that company needs to connect with when they're on the ground in Bermuda, get those meetings set up for when they come down so that they have a very clearly mapped out day for their trip to Bermuda. So, they meet with the regulator, they meet with the government leaders, they meet with the folks who've put together legislation that, obviously you mentioned the service providers, so identifying who's the right law firm, corporate service provider, advisory firm on the ground in Bermuda, compliance company, and then making sure that depending on what that company wants to achieve out of their operation in Bermuda they've got an opportunity to connect with those partners on their first trip so that they can put that road map together for-- >> So, making it easy... >> Making it very easy to set up in Bermuda. >> So, walk me through, I want to come down, I want to do business-- >> Yeah. >> Like what I hear, what do I do? >> So, you send me an email and you say, "Listen, Wayne, we're looking at "doing an ICO launch in Bermuda. "I would like to meet with the regulator. "Can you put a couple law firms in place," in an email. I zip that over to Kevin or you go on our Fintech.bm website-- >> Yeah, I was going to say... >> Fintech.bm website, and Kevin literally organizes a meeting. So, when you come to Bermuda for your meeting you have a boardroom and all the key players will be in the boardroom. >> Got it. >> If you need somebody to pick you up at the airport, if you need a hotel, whatever you need from soup to nuts our team actually makes that available to you, so you're not running around trying to find different people to meet, everyone's there in the room. >> And the beauty of Bermuda is that, you know, the city of Hamilton's two square kilometers, so your ability to get a lot done in one day is, I think, second to nowhere else on the planet, and working with the BDA concierge team you're, you know, we connect with the client before they come down and make sure we identify what their needs are. >> The number one question I have to ask, and this is probably the most important for everyone, is do they have to wear Bermuda shorts? (laughs) >> When you come you tell us your size, you tell us what size and what color you want and we'll make sure, so the... I tell this story about the Bermuda shorts. The Bermuda shorts, Bermuda's always had to adapt and overcome. Bermuda, we have something called the Bermuda sloop and it's a sailing rig, and so we... The closest port to Bermuda is Cape Hatteras in North Carolina and we wanted to cut down the time of their voyage, so we created a sailing rig called the Bermuda rig or the Bermuda sloop. Over the years that has become the number one adopted rig on sailing boats. We've always had to adapt and become innovative. The Bermuda shorts were a way to adapt and to get through our very hot climate, and so if you look at just keep that in mind, the innovation of the Bermuda sloop and the Bermuda shorts. Now, this Fintech evolution is another step in that innovation and a way that we take what's going on in the world and adapt it to make it palatable for everyone. >> What's the brand promise for you guys when you look at when entrepreneurs out there and other major institutions, especially in the United States, again, Silicon Valley's one of the hottest issues around-- >> Yes. >> Startups for expansion, right now people are stalled, they don't know what to do, they hear Malta, they hear other things going on. What's the promise that you guys are making to the law firms and the people, entrepreneurs out there trying to establish and grow? >> The business proposition is this, you want a jurisdiction that is trading on years of solid regulation, a country and a government that understands business, how to be efficacious in business. When you come to Bermuda you are trading on a country that this is what we've done for a living. So, you don't have to worry about ethical government, is your money going to be safe. We have strong banking relationships, strong law firms, top tier law firms in Bermuda, but more importantly, we have legislation that is in place that allow you to have a secure environment with a clear regulatory framework. >> What should people look for as potentially might be gimmicks for other countries to promote that, you know, being the Delaware for the globe and domiciling, and what are some of the requirements? I mean, some have you've got to live there, you know, what are some of the things that are false promises that you hear from other potential areas that you guys see and don't have to require and put the pressure on someone? >> When you hear the people say, "We can turn your company around in the next day." That we don't require significant KYC and AML. Red flags immediately go up with the global regulatory bodies. We want when a person comes to Bermuda to know that we have set what we believe is called the Bermuda Standard. When you come to Bermuda you're going to have to jump through some legal and regulatory hoops. You can see regulation, the ICO regulation and the Digital Asset Business Act on BermudaLaws.bm. BermudaLaws.bm, and you can go through the legislation clause by clause to see if this meets your needs, how it will affect your business. It sets up clearly what the requirements are to be in Bermuda. >> What's the feedback from business, because you know, when you hear about certain things, that's why Delaware's so easy, easy to set up, source price all know how to do in a corporation, let's say in the United States-- >> We don't have the SEC handicaps that they have in America, going from jurisdiction to jurisdiction. You're dealing with a colony that allows you to be in a domicile that all of the key players finances... We have a number of the key elements that are Bermuda. We're creating a biosphere that allows a person to be in a key space, and this is, you have first move as advantage in Bermuda. We have a number of things that we're working on, like the Estonia model of e-residency, which we will call EID, that creates a space that you are in Bermuda in a space that is, it's protected, it's governed. We believe that when companies set up in Bermuda they are getting the most secure, the strongest business reputation that a country could have. >> The other thing I would add, I'll just say, you know, quality, certainty, and community is what that brand represents. So, you know, you've got that historical quality of what Bermuda brings as a business jurisdiction, you have the certainty of the regulation and that pathway to setting your company up and incorporating in Bermuda, and then the community piece is something that we've been working on to make sure that any of the players that are coming to Bermuda and connecting with Bermuda and setting up there, they feel like they're really integrated into that whole community in Bermuda, whether it be from the government side, the private sector side. You can see it with the companies that have set up that are here today, you know, they really have embraced that Bermuda culture, the Bermuda shorts, and what we're really trying to do as a jurisdiction in the tech space. >> What can I expect if I domicile in Bermuda from a company perspective, what do I have to forecast? What's the budget, what do I got to do, what's my expectation? Allocate resources, what's going to be reporting, can you just give us some color commentary? >> So, with reference, it depends what you're trying to do, and so there will be different requirements for the ICO legislation. For the ICO legislation a key piece of the document actually is the whitepaper. Within the whitepaper you will settle what your scope of business is, what do you want to do, what you know, everything, everything that you require will be settled in your whitepaper. After the whitepaper is approved and if it is indeed successful, you go to the Bermuda Monetary Authority and they will outline what they require of you, and very shortly thereafter you will able to set up and do business in Bermuda. With reference to the digital asset exchanges, the Digital Asset Business Act, such a clear guideline, so you're going to need to have a key man in Bermuda, a key woman in Bermuda. >> Yeah. >> You're going to need to have a place of presence in Bermuda, so there are normal requirements-- >> There's levels of requirements based upon the scope. >> Absolutely. >> So, if you run an exchange it has to be like ghosting there. >> Yeah, yeah, you need boots on the ground. >> And that's why the AML and the KYC piece is so important. >> Yeah. Well, I'm super excited, I think this is a great progress and this has been a big uncertainty, you know, what does this signal. People have, you know, cognitive dissonance around some-- >> Yes. >> Of the decisions they're making, and I've seen entrepreneurs flip flop between Liechtenstein, Malta, Caymans. >> Right. >> You know, so this is a real concern and you guys want to be that place. >> Not only, we will say this, Bermuda is open for business, but remember, when you see the requirements that we have some companies won't meet the standard. We're not going to alter the standard to accommodate a business that might not be what we believe is best for Bermuda, and we believe that once people see the standard, the Bermuda Standard, it'll cascade down and we believe that high tides raises all boats. >> Yeah. >> We have a global standard, and if a company meets it we will be happy for them to set up and do business in Bermuda. >> Well, I got to say, it's looking certainly that leaders like Grant Fondo in Silicon Valley and others have heard good things. >> Yeah. >> How's been the reaction for some of the folks on the East Coast, in New York and around the United States and around the world? What has been some of the commentary, what's been the anecdotal feedback that you've heard? >> We're meeting three and four companies every day of the week. Our runway is full of Fintech companies coming to Bermuda, from... We have insurtech companies that are coming in Bermuda, people are coming to Bermuda for think tanks, to set up incubators and to do exploratory meetings, and so we're seeing a huge interest in Bermuda the likes have not been seen in the last 20 years in Bermuda. >> Well, it's been a pleasure chatting with you and thanks for sharing the update and congratulations. We'll keep in touch, we're following your progress from California, we'll follow up again. The Honorable Wayne Caines, the Minister of National Security of the government of Bermuda, and Kevin Richards, concierge taking care of business, making it easy for people. >> Oh, yeah, oh, yeah. >> We'll see, I'm going to come down, give me the demo. >> We're open for business and we're looking forward to seeing everybody. (laughs) >> Thank you for the opportunity. >> Thank you very much. >> Thank you. >> Major developments happening in the blockchain, crypto space. We're starting to see formation clarity around, standards around traditional structures but not so traditional. It's not your grandfather's traditional model. This is what's great about blockchain and crypto. CUBE coverage here, I'm John Furrier, thanks for watching, stay with us. More day two coverage after this short break. (techy music)

>> From the Amazon Meeting Center in downtown Seattle, it's theCUBE. Covering: Imagine A Better World, A Global Education Conference. Sponsored by Amazon Web Services. >> Hey welcome back everybody, Jeff Frick here with theCUBE. We're in downtown Seattle at the AWS IMAGINE education event, first time ever, 900 people registered, over 20 countries represented, Teresa gave the keynote, a lot of exciting stuff. And one of the big announcements is some of the work that's happening down in Los Angeles with all the community colleges there. We're excited to have, right off the keynote stage, he's Bill Allen, the CEO of the LA Economic Development Corporation, who's been instrumental in getting this thing off the ground. Bill, good to see you. >> Jeff, it's great to be with you today. This is an exciting moment for us, rolling out this very successful pilot program to all 19 colleges that are part of the LA Regional Consortium. >> So let's jump in, it's called the CA Cloud Workforce Project. >> Yeah, the California Cloud Workforce Project. We have obviously millions of businesses in California, in our own region 250,000 business with employees that are looking to convert to the cloud, take advantage of the exciting tools and resources available to them in the cloud, but they need the skilled workers in these firms to help migrate this transition and that's what our community colleges are stepping up to provide with the help of Amazon Web Services and AWS Educate. >> So it's really interesting cause you know it's a special role that community colleges play within the whole education system, and we could have a whole long debate over adult beverages on a Friday about the state of the education system but specifically here, there is a huge gap and people think technology's taking jobs away. They're taking some jobs away, but they're opening up a ton of new jobs and go no further than looking at the jobs open recs, there's lots and lots and lots of jobs to fill. So how did it come to be to tie that back directly to real skills, that you can actually have real kids take real jobs? >> Well we see these transitions happening all across the industry sectors in Los Angeles and we have a broad array: aerospace, entertainment, digital media, life sciences, transportation logistics. >> It's the little technology, right. >> Advanced transportation. they're all undergoing significant changes and they're all becoming more technology enabled, more technology dependent. And the opportunity exists to train workers for these technology enabled jobs that provide good wages and good benefits, and help our businesses compete globally and take advantage, fully leverage all these advances and innovations. We formed a center for a competitive workforce with all of our 19 colleges, using their labeled market researcher economists and our own economists in the institute for applied economics at the LAEDC, to study the evolving demand for labor and skills in the various occupations in these industry sectors and compare that against the supply side of our labor market. >> Right, right. >> To enhance our talent development pipeline, and its led to new programs such as this. This was one of the clear areas of opportunity was cloud computing skills. The first program we launched at Santa Monica College, had two sections they rapidly sold out, we had to expand it to seven sections. More than 300 students participated in the first year of courses. 230 are signed up for this Fall 2018. And it's an extraordinarily successful program, but now the other 18 community college presidents have all stepped up and said we're going to roll this out on our campuses beginning this August at East Los Angeles college and historic East LA, part of our community which, speaks to the diversity opportunities. >> Right. >> We have a very diverse population in Los Angeles and many of our communities have been underrepresented historically in the technology fields. They are really interested in accessing the skills and opportunities, and they are really taking up these courses with enthusiasm from our local high schools to our community colleges. And I think it's going to help us in Los Angeles really diversity our technology workforce, and that helps our companies expand globally. >> Right, so I'm just curious, what are some of the skills when you did the research that popped up in terms of specific types of jobs? Because we've all see the pictures of data centers, they are usually pretty clean, there's not a lot of people walking around. But there are people that really need to make it go. So what were some of those kind of job titles and job skills that leapt out that have such demand, and field demand. >> There's so much need for data scientist, there's so much need for machine learning capabilities, there's so much need for basic cloud computing, cyber security, really all of these advanced technologies that are data dependent, data analytic, data science, really are emerging as important components of each and every industry sector that I mentioned earlier that exists in our community and throughout the world. And so our job is to try and share that knowledge with our community colleges, our state universities, our four year public and private institutions, and even our k-12 institutions so they can begin to adjust their curriculum to ensure that they're creating pathways of learning at the earliest ages, and then specific coursework in these emerging opportunities throughout the career ladder, throughout the career development pipeline in the LA area. >> So I want to touch base on the k-12 because I think an interesting component of this program is each community college is paired up with at least one, I don't know if there's more than one high school in their area. And it's always been kind of interesting to me that it's been so hard to get kind of CS baked into kind of the standard high school curriculum. You've got kind of the standard math track with trig and Calc, and Algebra I and Algebra II, you've got kind of the standard science track with Physics, and Bio, and Chem. But it's been really hard to wedge CS into that. So are you finding with programs like this, kind of the adoption or the embracing of the CS curriculum at these lower, lower levels is finally getting some steam? >> We are, interestingly our students have often been ahead of our institutions in understanding the demand and the opportunity, and they've been clamoring for these kinds of opportunities. And our industries are becoming more aware of the roll that they can play in helping our schools develop the curriculum, purchase, acquire, maintain the equipment associated with this. Whether it's hardware, or software. And these partnerships that are emerging originally around some theme based academies in our schools, both charter schools and traditional public schools have been helping the broader school districts engage more deeply in the development of curriculum to prepare a more technologically literate workforce for the future. >> Right, now what if you could speak a little to the public private partnership. You're with the economic development corporation, you mentioned LA chamber of commerce's involved and now you've got a big company like AWS, there's a lot of resources to bring to bare and also a lot of open job recs. How does that work, and how have they helped you partner with Amazon AWS kind of move your initiative forward? >> So Amazon and the AWS platform have been terrific partners and specifically the AWS education initiative, have been terrific partners and are really shining the way, lighting the path for other major employers in our region. The students who graduate with this program will not only be valuable to Amazon itself but so many of its customers who are migrating to the cloud platform. But we have companies like Northrop Grumman who are partnering with community colleges to develop talent for their joint strike fighter program in the North end of our county, and hiring people for well paying jobs. Amazon has premier partners in their AWS educate partner program like Anaca who are providing internships for the graduates of this program. So the public and private sector are working closely together, that's why the LAEDC and the LA chamber were asked to get involved in this so we can bring employers to the table, who are really forward looking in their approaches to developing their future talent pipeline. And really desirous of developing the more diverse talent base that is in Los Angeles to fill the needs as so many of the workers in these industries are aging out of the workforce. We need a significant number of newly skilled young people in our communities to take on the future of each of these industries. >> Right, so we're both big fans of Teresa Carlson she kicked things off today. If we come back a year from today, which I assume we will, what are we going to be talking about? How do you see kind of the next year? What are your kind of short term goals and more medium term goals? I won't even ask you about long term goals. >> As I mentioned we had a few hundred students sign up for this so much so that we had to expand the sections from two to seven, I think you're going to see thousands of students taking advantage of this across our region. We have 300,000 students in our community colleges in this LA regional consortium. >> 300 thousand? >> 300 thousand students. >> Make a big impact. >> And I think a significant number of them are going to want to avail themselves of these types of opportunities. We're projecting through our center for competitive workforce, thousands of job openings in this area and so we have a ways to go of scaling this up to the thousands of students who should be taking these courses, and preparing themselves for the well paying jobs in these careers in Los Angeles and the broader Southern California mega region for which our community colleges train such a healthy percentage of our workforce. >> Alright Bill, well sounds like you're off and running, and wish you nothing but the best. >> Jeff, thanks so much, great talking to you. >> Alright, he's Bill, I'm Jeff. You're watching theCUBE! We're at AWS Imagine education in Seattle. Thanks for watching. (upbeat music)