(upbeat music) >> Hello, everyone welcome to theCube special presentation of the Unstoppable Domains partner showcase. I'm John Furrier, your host of theCube. We have here, Cube alumni, Sandy Carter, SVP and channel chief of Unstoppable Domains. Sandy, great to see you. Congratulations on your new assignment. Exciting new company, and thanks for coming on for the showcase. >> Well, thank you, John. It's so fun to always be here with you through all my companies, it's really great. Thanks for having me. >> Well, it's been pretty amazing what's going on in the world right now. We just had the past Super Bowl which is the biggest event in the world around advertising, a lot of Web 3.0, crypto, blockchain, decentralized applications. It's here, it's mainstream. We've talked off camera many times around the shifts in technology, cloud computing. We're now with Web 3.0 and some are even saying Web 4.0. (Sandy laughs) A lot of technology programmers, people who are building new things are all in the Web 3.0 world. It's really going mainstream. So what's your view on that? I see you're in it too. You're leading it. >> I am in it too. And it's so exciting to be at the verge of the next technology trend that's out there. And I'm really excited about this one, John because this is all about ownership. It's about members not users. It's quite fascinating to be honest. >> What is Web 3.0? What is Web 3.0? Define it for us 'cause you have a good knack for putting things in the perspective. People want to know what does this Web 3.0? What does it mean? >> Okay, great. That's a great question. In fact, I have just a couple of slides because I'm a visual learner. So I don't know if you guys could pop up just a couple of slides for us. So first to me, Web 3.0 is really all about this area of ownership and that's whether it's in gaming or art or even business applications today. In fact, let me show you an example. If you go to the next slide, you will see like with Twitter, and John, you and I were there, I was the first person to onstage announce that we were going to do tweets during a major event. And of course I started on Twitter back in 2008, pretty early on. And now the valuation of Twitter is going up, I got a lot of value and I helped to attract a lot of those early users. But my value was really based on the people, building my network, not based on that monetary valuation. So I really wasn't an owner. I was a user of Twitter and helped Twitter to grow. Now, if you go with me to the next slide you'll see just a little bit more about what we're talking about here and I know this is one of your favorites. So Web 1.0 was about discovery. We discovered a lot of information. Web 2.0 was about reading the information but also contributing with that two-way dialogue with social but Web 3.0 is now all about membership, not being a user but being a member and therefore having an ownership stake in the power of what's coming. And I think this is a big differential, John, if I had to just nail one thing. This would be the big differential. >> That's awesome. And I love that slide because it goes to the progression. Most people think of web 1.0 data, the worldwide web, web pages, browsers, search engines, Web 2.0, better interfaces. You got mobile, you got social networks. And then it got messy, bots and misinformation, users of the product being used by the companies. So clearly Web 3.0 is changing all that and I think the ownership thing is interesting because you think about it, we should own our data. We should have a data wallet. We should have all that stored. So this is really at the heart of what you guys are doing. So I think that's a great way to put it. I would ask you what's your impression when people you talk to in the mainstream industry that aren't in Web 3.0 that are coming in, what's their reaction? What do they think? What do they see? >> Well, a lot of what I see from Web 2.0 folks is that they don't understand it, first of all. They're not sure about it. And I always like to say that we're in the early days of Web 3.0. So we're in that dial up phase. What was that? Was that AOL? Remember that little that they used to make? >> (laughs) You've got mail. >> Yeah, you've got mail. That's right. That's where we are today with Web 3.0. And so it is early days and I think people are looking for something they can hang their hat on. And so one of the things that we've been working on are what would be the elements of Web 3.0? And if you could take me to one more slide and this will be my last slide, but again, I'm a very visual person. I think there are really five basic assumptions that Web 3.0 really hangs its hat on. The first is decentralization, or I say at least partially decentralized because today we're building on Web 2.0 technology and that is okay. Number two is that digital identity. That identity you just talked about, John where you take your identity with you. You don't have identity for Twitter, an identity for LinkedIn, an identity for a game. I can take my identity today, play a game with it, bank with it, now move on to a Metaverse with it, the same identity. The other thing we like to say is it's built on blockchain and we know that blockchain is still making a lot of improvements but it's getting better and better and better. It's trustless, meaning there's no in between party. You're going direct, user, member to institution, if you would. So there's no bank in between, for example. And then last but not least, it's financially beneficial for the people involved. It's not just that network effect that you're getting, it's actually financially beneficial for those folks. All five of those give us that really big push towards that ownership notion. >> One thing I would point out, first of all, great insight, I would also add and and love to get your reaction to it, and this is a great lead into the news, but there's also a diversity angle because this is a global phenomenon, okay? And it's also a lot of young cultural shift happening with the younger generation, but also technologists from all ages are participating and all genders. Everything's coming together. It's a melting pot. It's a global... This is like the earth is flat moment for us. This is an interesting time. What's your reaction to them? >> Absolutely and I believe that the more diverse the community can be, the more innovative it will be. And that's been proven out by studies, by McKenzie and Deloitte and more. I think this is a moment for Web 3.0 to be very inclusive. And the more inclusive that Web 3.0 is, the bigger the innovation and the bigger the power and the bigger that dream of ownership will become a reality. So I'm 100% with you on the diversity angle for sure. >> So big new news tomorrow launching. This is super exciting. First of all, I love the acronym, but I love the news. Take us through the big announcement that you're having. >> Yeah. So John, we are so excited. We have over 55 different companies joining together to form Unstoppable Women of Web 3.0, or we call it WOW3. Unstoppable WOW3. And the mission is really clear and very inclusive. The first is that we want to make Web 3.0 accessible for everyone. The second is we don't want to just say we want it accessible for everyone, we want to help with that first step. We're going to be giving away $10 million worth of domains from Unstoppable which we believe is that first step into Web 3.0. And then we're going to be action oriented. We don't want to just say we're going to help you get started or just say that Web 3.0 is accessible, we're going to launch education, networking, and events. So for example, we've got our first in person event that will occur at South by Southwest. Our first virtual event will occur on March 8th which is International Women's Day and there'll be two components of it. One is an hour YouTube Live so that people can come in and ask questions and then we've got a 24 hour Twitter space. So almost every half an hour or every hour on the hour, you're going to have these amazing women talk to you about what is DeFi? What is minting? What is Web 3.0 all about? Why gaming in Web 3.0? I mean, it's just going to be phenomenal. And in that we want to support each other as we're moving forward. This whole concept of from the very beginning, we want Web 3.0 to be diverse. >> And I want to also point out that you've got some activities on the March 8th International Women's Day but it's always every day in this community because it's a community. So this whole idea of community inclusion continues every day. Talk about those activities you're having on March 8th. Can you share what's happening on International Women's Day? >> Yeah, so first we're going to have a YouTube Live where we're going to go in detail into what is Web 3.0? What is DeFi? What is an NFT and why do they exist? Then we're going to have this 24 hour Twitter spaces where we've got all these different guest speakers from the 55 different companies that are supporting the initiative. We're also going to launch a list of the 100 most inspirational women of Web 3.0. We're going to do that twice a year. And we decided John not to do the top women, but the women that are inspirational, who are pioneering the trail, who are having an impact. And so we want it to be a community. So it's 100 of the most inspirational women of Web 3.0. We're also setting up a Web 3.0 Women's Speakers Bureau. So I cannot tell you, John, how many time people will call me up and they'll be like, "We really want you to speak here." And when I really get down to it, they really want me because I'm a woman that can speak about Web 3.0 but there are so many women who can do this. And so I wanted to have a place where everybody could come and see how many different diverse people we have that could speak out this. >> Yeah, and that's a great thing because there are a lot of women who can speak on this. They just have to have their voices found. So there's a lot of discovery in that format. Is there any plans to go beyond? You mentioned some workshops, what other things... Can you give another quick highlight of the things else you're doing post the event? >> Yeah, so one of the big things post the event is working with Girls in Tech, and I know you know Adriana. We are going to host on their platform. They have a platform for mentoring. We're going to host a track for Web 3.0 and during International Women's Day, we're going to auction off some NFTs that will contribute to that mentoring platform. So we've got folks like Lazy Lions and Bella and Deadheads that are going to donate NFTs. We'll auction those off and then that will enable the ongoing platform of Girls in Tech to have that mentoring that will be available for the next generation. We'll also do events, both virtually through Twitter spaces and other means as well as in-person events. I just mentioned at South by Southwest which I'm really looking forward to. We're going to have our first in-person event on March the 12th. It's going to be a brunch. A lot of the women told me, John, that they go to all these Web 3.0 or crypto events and everything's like a frat party in the evening. And they're like, "Why can't we just have a nice brunch and sit down and talk about it?" (John laughs) So at South by Southwest that is exactly what we're going to do. We're going to have a brunch and we're going to sit down and talk about it with all of these companies. And John, one of the things that's amazing to me is that we have over 55 companies that are all coming together to support this initiative. To me, that was just overwhelming. I was hoping to get about 20 companies and so far we have 55. So I'm feeling so excited and so empowered by what I see as the potential for this group. >> Yeah, well, first of all, congratulations. That's a really great thing you're doing. If you need place on theCube to post those videos, if you can get copies, we'd be glad to share them as well 'cause it's super important to get all the great minds out there that are working on Web 3.0 and have them showcased. I got to ask you now that you're in the trenches now, doing all this great work. What are some of the buzzwords that people should know about in Web 3.0? You mentioned to five main pillars as well as the ownership, the paradigm shift, we got that. What are some of the buzzword that people should know about? How would you rank those? >> Well, I think there are a couple. Let's see. I mean, one is if you think about it, what is a decentralized application? Some people call them Dapps. Dapps, you'll hear that a lot. And a decentralized application just means that you are leveraging and using multiple forms. There's no centralization of the back end. So everything is decentralized or moving around. Another is the gas fee. This comes up a lot, many people think, "Oh yeah, I put gas in my car." But a gas fee in Web 3.0 is you're actually paying for those decentralized computers that you're using. So in a centralized land, a company owns those computers. In a decentralized land, since you're using all these different assets, you've got to pay for them and that's what the gas fee is for. The gas fee is to pay for those particular types of solutions. And many of these terms that we're talking about minting, what is an NFT, we'll be explaining all of these terms on International Women's Day in that 24 hour Twitter space as well. >> We'll look forward to that Twitter space. We'll share as well. In the Web 3.0 world, when you look at it, when you look at what Unstoppable's doing, it's a paradigm shift. You laid it out there. What is the bottom line? What's the most practical thing people are doing with the domains? 'Cause it is definitely headroom in terms of capability, single sign on, you own your own data, integrating into wallet and decentralized applications and creating this new wave just like the web. More web pages, better search. More pages, the search has to get better, flywheel kicking in. What's the flywheel for Unstoppable? >> Well, I think the flywheel is the really around digital identity. It's why I came to Unstoppable because I believe that the data about you should be owned by you and that identity now travels with you. It's your wallet, it's your healthcare data, it's your educational records, and it's more. So in the future, that digital identity is going to become so much more important than it is today. And oh my gosh, John, it's going to be used in so many different ways that we can't even imagine it now. So for me, I think that digital identity and it really puts that ownership right in the hands of the members, not in anyone else's hands, a company, a government, et cetera. It puts the ownership of that data in your hands. >> I just love these big waves, these shifts, because you mentioned healthcare. Imagine an NFT is that sign on where you don't have to worry about all these HIPAA regulations. You can just say, "Here's me. Here's who I'm trusted." And they don't even know my name, but they know it's trusted. >> And everything just trickles down from there. >> That's right. >> And all the databases are called. It's all immutable. I got my private key. It unlocks so much potential in a new way. Really is amazing. >> I agree. And even just think about education. I was with Arizona State University and so my daughter took some classes at a community college and I wanted to get those classes and have those credits available for her university. How hard is that? Just to get that education and everything is paper and I had to physically sign, I had to physically mail it. It was pretty crazy. So now imagine that your digital identity contains all of your degrees, all of the skills that you've gone through all of your experiences, John. You told me before the show, all different experiences that you have that I didn't know about. I'm sure a lot of people didn't. What if you had that piece of you that would be available that you could use it at any time. >> It's locked in LinkedIn. There's a silo. Again, I'm a huge believer in silo busting going on. This new generation is not going to tolerate experiences that don't fit their mission. They want to have liberation on their data. They don't want to be the product. They want to have the value. >> That's right. >> And then broker that value for services and be able to be horizontally scalable and pop around from place to place without logging in again or having that siloed platform have the data like LinkedIn. You mentioned my resume's on basically LinkedIn, but I got webpages. I got some stories. I got videos. I'm all over the place. I need an NFT. >> And just think about LinkedIn, John. You could say that you graduated from Yale and didn't even graduate from Yale because nobody double checks that but in a wallet, if Yale actually sent that information in so you could verify it. It's that verification that's done over the blockchain, that immutable verification that I find to be very powerful. And John, we were just chatting with some companies earlier today that are Web 2.0 companies and they're like, "Oh, okay. All this is just for people? It's just for consumers?" And I was like, "No, this is for B2B. You've got to start thinking about this as a company." So for example, if you're a company today, how are you going to entice users to let you see some of their data? How are you going to look at ownership when it might be done via a dow and maybe a part of a piece of art, a part of a company, a part of real estate, like Parcel who you guys are going to talk to later on. Look at how that is going to change the world. It's going to change the way funds are raised. It's going to change the way you buy carbon credits, the way you buy art. If you're a consumer company, think about games and endgame economics. People are now playing game that money is real and your brand could be positioned. Have you thought about that? >> Yeah, I think that point you mentioned earlier about Twitter being the user, you had some personal connection, we didn't monetize it. Now with Web 3.0, you own it. One of the things that I see happening and it's coming out a lot of the Unstoppable interviews as well as what we're seeing in the marketplace is that the communities are part owners of the talent of whether it's an artist, a music artist, could be theCube team. The communities are part of the fabric of the overall group ownership. So you're starting to see you mentioned dows, okay? It's one kind of it. So as users become in control of their data and owning it, they're also saying, "Hey I want to be part of someone else." Artists are saying, " Be my stockholder. Own my company." >> That's right. >> So you start to see ownership concept not just be about the individual, it's about the groups. >> Right. And it's about companies too. So I'm hoping that as part of our Unstoppable Women of Web 3.0, we do have several companies who have joined us that are what I would say, traditionally Web 2.0 companies, trying to go over the chasm into Web 3.0. And I do think it's really important that companies of all types and sizes start looking at the implication of that ownership model and what that does. So for example, it's a silly one, but a simple one. I bought a Lazy Lion. It was actually part of my signing bonus, which is also interesting. My signing bonus was an NFT and now my Lazy Lion, I now own that Lazy Lion but the artist also gets a potential percentage of that. I can put my Lazy Lion on a t-shirt. I could name a store after my Lazy Lion because now it's mine. I own it. I own that asset. And now myself and the artists are teamed together. We're like a joint venture together. It's fascinating new models and there are so many of them. After ETHDenver, I was reading some of the key takeaways. And I think the biggest key takeaway was that this space is moving so fast with so much new information that you really have to pick one or two things and just go really deep so that you really understand them versus trying to go so wide that you can't understand everything at one time and to keep up it's a mission today to keep up. >> That interesting example about the Lazy Lion, the artist in relationship with you, that's a smart contract. There's no law firm doing that. It's the blockchain. Disintermediation is happening. >> It's trustless. Back to those five things we talked about. It's on the blockchain, it's decentralized at least partially, it's a digital identity, it's financially beneficial to you and it's trustless. That's what that is. It's a smart contract. There's no in between >> Can't change. It's immutable. Can't hack. Once it's on the blockchain, you're good to go. Sandy, well, congratulations. Great to see you. Unstoppable Women of Web3, WOW3. Great acronym. We're going to support you. We're going to put you on our March 8th site we're putting together. Great to have you on. Congratulations and thanks for sharing the big news. >> Thank you so much, John. Great to be on. >> Okay, this is theCube coverage of Unstoppable Domain partner showcase. I'm John Furrier, your host, here with Sandy Carter. Thanks for watching. (upbeat music)

>>Hi, everyone. Welcome to the cube and unstoppable domain, special showcase women of web three or well, three I'm super excited for this season. We have three great guests, Sandy Carter, the SVP and channel chief of unstoppable domains. Noel Bailey managing director for the entertainment, AKA disco leper. That's her handle NFT handle. We'll talk more about that. And Kristen Mirabella, Bella director of business development, Gemini all in the web three world here for women of web three. Welcome to the show. So what a great announcement, Sandy? What is the wow three women of web three. And why did you announce it on stumbled domains? Web three. >>Awesome. Well, thanks John. So today we are so excited to announce unstoppable women of web three. And one of the things that we noticed ourselves plus 60 plus companies is that we need more diversity in the web three space. So our mission is to make web three more accessible for everyone to help women with that first step and be very action oriented. So we're going to launch education, networking and events as we move forward. And we're real excited to start today, March 8th, we've got a 24 hour Twitter space. We have a YouTube live. We're going to be auction and off some NFTs to donate to girls in tech, a not-for-profit who is also going to launch a mentoring platform for women in web three. We'll also be announcing a hundred inspirational women's and Webster, and I can take up the entire time talking about all we have in store to make web three accessible to everyone. >>That's awesome. We're going to unpack that lot of things to talk about there. I'm really looking forward to it, neural, your, you got a great story here. What are the lazy lions and, and the queen so to speak and what are you guys doing? And tell us about your handle. >>That's a lot of questions there. John, why don't we start with that? So, I mean, I started my NFT journey about six months ago only, and I got really lucky in entering into the space for the lazy lions to start with and the Kings and existing Queens that were kind of in that space to begin were incredibly welcoming. I literally like, I love being the person in the room that asked the dumb question, because if I, if I can ask it, then, you know, there's, there's a hundred other people there that aren't asking that question. And so when I stepped into the, you know, the pride space with Twitter and discord, getting to know the lazy lions before I even got into my first project, they were incredibly welcoming. Like any question that I asked they had an answer for. And so, you know, why we're kind of wondering with unstoppable and supporting that? >>Well, one, once we, once through that space, I got introduced to queen Sandy as well. You know, she's part of the pride and, and one of the lazy lions and again, yeah, it's that whole symbiotic relationship where you've got, you know, Kings and Queens, men and women kind of in the pride, but it's not just about men and women either. It's the diversity aspect where it's people from all different cultures, backgrounds all around the world. And so, you know, getting in and learning and growing together in this brand new space that we're all part of creating. And then Unstoppables a huge part of that with the gateway to allowing people to kind of get into it, to begin. So it just all makes sense. We're going to expense. >>Okay, we're going to unpack that in a minute, but Kristen w what's going on with Gemini and web three, what's going on in the ecosystem there? How are you supporting the women of web three initiative? >>Really excited. Gemini is an exchange and custodian. We offer access to cryptocurrencies. We are your access points. We're the access point for women who are trying to embrace their own financial freedom and build their own story, be economically empowered and interacting with web three in a way that's going to be increasingly necessary. As, as this continues to build, Gemini is really excited to be able to provide a platform for education for anyone and especially women who are looking to build their knowledge base around what's happening in cryptocurrency. How can they interact with it? How can they make really good financial decisions as they look to interact with networks, you know, within defy, what tokens do they want to be able to, you know, purchase, move off of a centralized platform like Geminis. We are very regulated. We're very secure as an access point to be able to interact with cryptocurrencies and use crypto to interact with this ecosystem that's growing. You can, you know, as a woman decide on a really good idea on how you want to embrace that financial freedom of interacting with the protocol that might unlock your potential to be more financially independent, make really good decisions about the future of what your, your family might need economically, you know, in Gemini as an access point for that, as far as crypto and other digital assets go is where we were really proud that we can power that network. >>So we have to chip and I got the lazy lions. You have the unstoppable, all three of you guys are in the middle of all the action and it's super game-changing. It's also a cultural shift. You seeing a lot of young, the young generation, as well as senior experienced people coming in, certainly technologists are coming in, business leaders are coming in and it just feels like a whole nother cultural shift. So we have to ask you, what are you guys most excited for in this roadmap for women of web three what's on your mind? What do you guys see? What's the vision? >>Well, I'll start first. You know, one of the things that I'm really excited about is getting women to experience web three, not just book learning, but really get in there and interact and play with it. So for example, John, there is a game called de-central land. They sell land. And what they're going to help us do is to build a virtual women of web three headquarters inside of the game. And as women go there, they're going to experience, you know, logging in, they're going to experience crypto, like Kristin does talked about they'll experience. NFT is like disco, just talked about. And so it won't just be book smart. They'll be able to get in there and do and see and play, which I think is the best way to learn about web three. >>For me, I'd say, I mean, honestly, I'm most excited about getting it started. There's been so much work kind of going into this to begin with. And, and this space is, is also new and constantly growing and kind of evolving, changing as we go because we're pioneers kind of in this space, really. Like we all have web three. And so getting it started and it continues to grow and evolve from there, which is, you know, a lot to do with kind of community driven initiatives what's happening in the market and the space at the time as well. So super get it started, build it. And it keeps growing from there. >>Christine, what's your vision to what, how do you see this evolving what's what do you hope for and what are some of the things you're excited about? >>I couldn't agree more. What I think is really exciting is that again, if you're looking to learn about this, you know, Sandy you're so right, you're not gonna learn about really how to unlock the potential of this ecosystem by reading about it. You have to get in there, find crypto, come to Geminis platform, open an account, understand what it means to buy cryptocurrency, buy Bitcoin, understand what you're comfortable with. Use resources like our crypto pedia, to understand the differences between tokens, the differences between layers. Why would you buy this token and transfer it off of the platform where you're looking to interact with three, maybe you're looking at these web three applications and you want to understand what generating income through one of these looks like you really got to start with the basics, but start here, purchase something, move it off. You know, test it, use little, little amounts. >>You don't have to buy a full Bitcoin. I think that that's a common misconception with people who are really starting to get interested in the space, especially as they start to learn about cryptocurrency, buy a tiny piece, you know, you don't need to sell the farm, move it off the platform, learn a little bit about how you can interact, build a community around yourself. There are a lot of women who are learning how to do this and through NFTs and through other interests that you might naturally have, you can really embrace the technology and understand what it can do for you. >>You know, you, you mentioned that in the early days of Bitcoin, even a theory of giving it away was a big part of that kind of early days of community. And Earl, you mentioned the word pride as part of the lazy lions community is a big part of this. Sandy, you know, this you've seen communities develop over the years, this new kind of community dynamic is a network effect, but it's also people centric. It's also about reputation. So it's about being open and collaborative. I mean, it sounds like a bunch of cliches jammed together, but this is kind of the world we're in for web three. Can you guys share your thoughts on that and get a reaction to that? >>Yeah. And I just wanted to jump on kind of what Kristin was mentioning there as well. You know, like, and Sandy, like get in there, get started, like have a little taste, have a little of this watch learn and then kind of tying into your community aspect there, ask the questions, get into, and you know, the two, the couple of main spaces, there are discord and Twitter, which, and again, I signed up my Twitter account in 2014 and I pretty much didn't touch it, like from 2015 kind of onwards, like now learning and getting in and growing with this space, that's kind of where the mediums are to start with with that. So yeah. Get in and get started and, and ask the questions on the way >>Sandy, you see Twitter and discord as the primary. >>Yeah. Yeah. There's so many this guy, right. Because you know, I'm on, I'm now on telegram. I'm on disbarred, I'm on Twitter, I'm on signal. I just got invited to signal groups. So this is one of the areas that we need to work on for web three. I think all of us would agree is just that interface. Part of the reason that we're launching this is because it is hard today, right? Web three is hard. And so there's multiple communications channels, you know, and that's why we love, you know, partners like Jim and I, who are making it easier and lazy lions who are setting up these communities. You know, when you buy in it of T you're really not, I guess you are buying the NFT for value, but you're also buying into the community disco. And I have been meeting actually every Saturday night for a while now with the rest of the Queens, planning out women of web three, Kristin and Jim and I, and I have been meeting together it's about the people and the networking and the tribe that you're part of as well. You really nailed it on the community piece. >>You know, ever since we started talking about it unstoppable, I got to say, I've been wanting to get the cube and FTS going because it is a community dynamic, but it's also this got practical usage of is there's data behind it. There's actually real use cases. Can you guys share your thoughts on how you see the use cases being applied specifically to the world, but also to, to women of web three to Wasn't go first. >>Yeah. We're also polite. We're all quite polite. And do you want to go first? You're one of our partners, we'll let you start us off. >>Sorry. I didn't want to and want to jump in there and they want to get started a real applications of, of what this looks like. I think goes back to an idea I had at the top of the call as there's clarity, as that continues to emerge as web three continues to build. And we understand what this really means. I think many would say that there's, you know, lack of clarity around what web three means. Maybe there are some platforms that are slightly more centralized than others. If we think of what web three in general represents, you know, it's this idea of decentralization empowering you through ownership of your data, empowering you through the ability to do things in a decentralized way, but you're not able to do on web two. And I think the real application of transition of where we are today into what this becomes is, you know, I think we keep nailing it on the head. >>You really have to get out there and practice. You have to understand what this transition means for you and what does it mean for what you're trying to achieve? So if my personal stance is, is really solid in where, you know, your financial future is rooted. And if we're talking about cryptocurrency in your ability to interact with these networks, like we've been saying, you have to practice, you have to understand and learn what you're getting yourself into. But I also think there's this element of being okay with making mistakes, but you are talking about your financial future. You're talking about something that's there really high stakes around making mistakes means starting with really good partners. You can start with platforms like Gemini. You can start with platforms like unstoppable domains and know that the foundation has been laid for you to be able to test these grounds. >>I think that what this becomes and what is really important here is knowing that there are going to be a few centralized points that are your access to this web of three, to this broader ecosystem. But being able to trust that these platforms have security in mind. So the security first mindset that empowers you to then go be in charge of data, privacy, being able to take charge of really what your interaction with the rest of this world means. And being, being able to trust that the foundational layer that you're entering that world through is one that can be trusted. I think that as we look at the real world application of this finding that right starting point is really important. >>Yeah. And I w I would just add John to, to what Kristen just said. There are also B2B use cases here. So we want to make sure that, you know, there's a lot of consumer work, but there's also B to B as well. So, you know, imagine you're in decentral land or you're in sandbox a game. If you're a retailer or in a consumer business, you can place your products or your portfolio inside of that game, there is now decentralized finance that's out there. How does that play a role in your company and the way that you're financing for your company? Not just for yourself, like Kristin mentioned, but also for your company. And then dowels, of course, fractional ownership of different things. We're seeing, you know, funding change. SPACs turning into dowels, all of this. If you look at our 24 hour Twitter space, I'm S I can't wait. I think I'm going to actually do a 24 hour bins for myself because >>That's a college come on. We gotta do. >>Right. I know this guy will be with me. Right. And just that last time I did, that was new. Yeah. >>Well, super exciting. I mean, wow, wow. Three could be a doubt. I mean, the vision here is really amazing. I am so impressed. I think this is a great thing because it could go anywhere. What do you guys see at Dow in the future merging communities and merging tribes together? How do you guys have you guys talked about that? What's the, what's the thought process there? >>We actually did talk about doing a Dow. We decided to kick off first and get everybody up to speed on what it was before we jumped into a doubt, which I think is pretty advanced and sophisticated. And so, you know, part of what we also see is if you look at part of the membership, you'll see women of blockchain, women of data BFF. I mean, all these women's groups coming together to unite as long with, along with a lot of major companies, web to companies, Google Deloitte I'll chair, with the who's, who of web three, you've got Gemini, you've got, you know, consensus, you've got blockchain.com. So, you know, I love this because we are coming together for a movement, not for individual companies, but to have an impact on the industry to really educate women. And John, I forgot one of the really cool things we're also announcing today is our first 100 inspirational women of web three. In fact, disco helped me come up with the name of that, because we do want to highlight as examples, all of these great women that are in the space so that we each can reach back and pull others forward. >>Okay, now we've got to get into the, the disco leopard, let's put the lower third up there so we can see it. And the name that's tell us about the story here. And what does it mean to you? Take us through the thought process, the experience and how you envision this unfolding. Cause it's an NFT. You have one it's >>Yeah, totally. I guess. I mean, starting with, so the disco leopard kind of piece to it as well, like in this new space, in the, in the web space, first of all, you get to like, come up with your own identity. So I got to pick this go leopard, like if he doesn't want to be a disco leopard. And so even just coming up with the journey of like, what is your identity with that? And then, you know, you go through that path of being doxed, meaning being revealed, people kind of know who you are or not, or keeping it, you know, kind of a name on the side, that's all. Okay. Like it's all part of that whole decentralized space, which is super exciting. So just so you know, like the disco leper feeds, you know, optimist glass, half full, you know, pessimist, glass, half empty. And then the third piece to that was disco leopard equals. Awesome. And that's where I saw it. And I'm like, that's me a hundred percent. I'm >>Trying to get your lower third, had your name next to it, >>But that's okay. I'm all right with that. I don't mind. So, you know, getting, getting into that to start with, and then, you know, when we were talking about partners and coming into this safe space as well, and yeah, absolutely kind of technology based partners infrastructure to make sure that we're, we're safe and we've got a smooth gateway kind of coming in, but I'm also gonna put communities into partnerships as well, because there are so many NFT projects, you know, defy gaming projects, et cetera, finding your people, finding the community that resonates with you and it's different for everyone. And that's a beautiful thing, but you get to kind of find like-minded people and join them. >>You know, I've been thinking this for about a long, long time, and I thought I was just weird, but now that it's happening, you guys are in the middle of it. The, your identity is so important now, and you could have a community and tribe to belong to, but yet traverse other tribes and move around. This is kind of the whole prospect of unstoppable, right? So Sandy, this is like a great future. You can be protected in a trusted tribe or community, and then still move around to others and engage. It's almost like a packet moving around a network. It's really about people too, on the internet. This is a total complete game changer. It wasn't really, it's not really possible prior to this. >>Yeah. I mean, if you look at all the members, you can move from a metaverse, you can move into gaming, you can go into defy, we've got NFT communities. And, and I love, you know, like you said, traversing, those communities, like we're going to do an auction and we've had donated NFTs. So disco and lazy lions, the queen of lazy lions are donating a lazy lion. Crypto chicks are gonna donate something. If you don't know what these are, these are all NFT communities that have their own identities as well. We have Deadheads NILAH and the long neck ladies, which is started by a 13 year old girl, who's going to talk on one of our Twitter spaces about how she had 13 earned millions of dollars and became times first artist in residence. So there's just, I mean, there's so much potential here and just look at all these amazing women on the screen. You know, I think web three, the face of web three is female. >>That's awesome. Any final thoughts for you guys and, and the session here, it's amazing. First of all, I'm so excited to, to have this conversation and be included and be included into the group here. Thank you for having me closing thoughts on women of web three, how people can get involved, what you guys aspire to be, what are some of the goals can take us through that? >>I guess for me looking at, you kind of asked the question of, you know, what we're most excited about with what's coming up with the international women's day. And, and, you know, what's beyond that. I'm really excited about what unstoppable are doing in introducing the gateway from web two to web three, because that whole 24, the, the events that we have coming on today is, you know, information, education, openness, how to use it, but what's coming beyond there. And it is that transition from web to, and how to, how do we even, like, I'm about to learn that as well. And as I said, I've been in that, in this NMT journey for six months learning thus far, but what does it look like to get into a web three experience and the web page and that design and look and feel so that next step of learning and getting into it. And again, anyone that's kind of being involved in this conversation now you'll be the first people stepping into that space as web three really comes to life. And it is the new web. Very exciting, >>Great. >>I couldn't agree more neural. What I think excites us the most is the level of interest and the level of engagement that we're seeing an unprecedented levels. These and what's coming next is that you're going to see more and more women and more, more people as part of these communities, as we've talked about wanting to learn, wanting to engage and wanting to be part of this and numbers that we really haven't even seen still yet. We've just scratched the surface. And what I want to ask everyone to do is not to wait not to wait until you feel like you're behind. Take action. Now go to our crypto pedia page, open an account at Gemini, start to interact with cryptocurrencies, understand what it means to take, you know, a crypto or digital asset off of a platform and interact with some of these networks, understand what it means to own, and then empty look at unstoppable domains and understand how you can start to dip your toe in. We really want to empower everyone with the knowledge of what you can do here, and we couldn't be more excited about the future >>Also Sandy final word. >>Yes. So I'm excited about a new world where diversity helps shape the next movement. You know, we've seen web one and web two shaped by, you know, homogeneous groups. And what I'm looking forward to is the future, because we know that innovation is driven by diversity of thought. And so for me, I'm really excited about today international women's day, where we're launching all these educational sessions, you know, Kristen mentioned don't wait, get involved, disco, you know, talked a lot about the potential of going from web two to web three. We hope to see tons of women learning from the web to world. And then I just have to say, I mean, if we could get this across in the virtual world, we're then going to also host an in real life I R L event at south by Southwest. So I'm real excited to be back in person to John so that I can actually give my, my fellow colleagues hugs as well. >>I can't wait to be in person. Thank you so much for coming on this. A great program today is international women's day, but every day is women of web three day. Thanks for sharing great insight. I'm looking forward to more conversations and seeing what happens and participating in any way that I can. And thanks for having me and including me in the conversation. Thank you. Thank you. Okay. This is the cubes conversations here in the showcase women of web three. I'm John for your host. Thanks for watching.

(upbeat music) >> Hello, everyone welcome to theCube special presentation of the Unstoppable Domains partner showcase. I'm John Furrier, your host of theCube. We have here, Cube alumni, Sandy Carter, SVP and channel chief of Unstoppable Domains. Sandy, great to see you. Congratulations on your new assignment. Exciting new company, and thanks for coming on for the showcase. >> Well, thank you, John. It's so fun to always be here with you through all my companies, it's really great. Thanks for having me. >> Well, it's been pretty amazing what's going on in the world right now. We just had the past Super Bowl which is the biggest event in the world around advertising, a lot of Web 3.0, crypto, blockchain, decentralized applications. It's here, it's mainstream. We've talked off camera many times around the shifts in technology, cloud computing. We're now with Web 3.0 and some are even saying Web 4.0. (Sandy laughs) A lot of technology programmers, people who are building new things are all in the Web 3.0 world. It's really going mainstream. So what's your view on that? I see you're in it too. You're leading it. >> I am in it too. And it's so exciting to be at the verge of the next technology trend that's out there. And I'm really excited about this one, John because this is all about ownership. It's about members not users. It's quite fascinating to be honest. >> What is Web 3.0? What is Web 3.0? Define it for us 'cause you have a good knack for putting things in the perspective. People want to know what does this Web 3.0? What does it mean? >> Okay, great. That's a great question. In fact, I have just a couple of slides because I'm a visual learner. So I don't know if you guys could pop up just a couple of slides for us. So first to me, Web 3.0 is really all about this area of ownership and that's whether it's in gaming or art or even business applications today. In fact, let me show you an example. If you go to the next slide, you will see like with Twitter, and John, you and I were there, I was the first person to onstage announce that we were going to do tweets during a major event. And of course I started on Twitter back in 2008, pretty early on. And now the valuation of Twitter is going up, I got a lot of value and I helped to attract a lot of those early users. But my value was really based on the people, building my network, not based on that monetary valuation. So I really wasn't an owner. I was a user of Twitter and helped Twitter to grow. Now, if you go with me to the next slide you'll see just a little bit more about what we're talking about here and I know this is one of your favorites. So Web 1.0 was about discovery. We discovered a lot of information. Web 2.0 was about reading the information but also contributing with that two-way dialogue with social but Web 3.0 is now all about membership, not being a user but being a member and therefore having an ownership stake in the power of what's coming. And I think this is a big differential, John, if I had to just nail one thing. This would be the big differential. >> That's awesome. And I love that slide because it goes to the progression. Most people think of web 1.0 data, the worldwide web, web pages, browsers, search engines, Web 2.0, better interfaces. You got mobile, you got social networks. And then it got messy, bots and misinformation, users of the product being used by the companies. So clearly Web 3.0 is changing all that and I think the ownership thing is interesting because you think about it, we should own our data. We should have a data wallet. We should have all that stored. So this is really at the heart of what you guys are doing. So I think that's a great way to put it. I would ask you what's your impression when people you talk to in the mainstream industry that aren't in Web 3.0 that are coming in, what's their reaction? What do they think? What do they see? >> Well, a lot of what I see from Web 2.0 folks is that they don't understand it, first of all. They're not sure about it. And I always like to say that we're in the early days of Web 3.0. So we're in that dial up phase. What was that? Was that AOL? Remember that little that they used to make? >> (laughs) You've got mail. >> Yeah, you've got mail. That's right. That's where we are today with Web 3.0. And so it is early days and I think people are looking for something they can hang their hat on. And so one of the things that we've been working on are what would be the elements of Web 3.0? And if you could take me to one more slide and this will be my last slide, but again, I'm a very visual person. I think there are really five basic assumptions that Web 3.0 really hangs its hat on. The first is decentralization, or I say at least partially decentralized because today we're building on Web 2.0 technology and that is okay. Number two is that digital identity. That identity you just talked about, John where you take your identity with you. You don't have identity for Twitter, an identity for LinkedIn, an identity for a game. I can take my identity today, play a game with it, bank with it, now move on to a Metaverse with it, the same identity. The other thing we like to say is it's built on blockchain and we know that blockchain is still making a lot of improvements but it's getting better and better and better. It's trustless, meaning there's no in between party. You're going direct, user, member to institution, if you would. So there's no bank in between, for example. And then last but not least, it's financially beneficial for the people involved. It's not just that network effect that you're getting, it's actually financially beneficial for those folks. All five of those give us that really big push towards that ownership notion. >> One thing I would point out, first of all, great insight, I would also add and and love to get your reaction to it, and this is a great lead into the news, but there's also a diversity angle because this is a global phenomenon, okay? And it's also a lot of young cultural shift happening with the younger generation, but also technologists from all ages are participating and all genders. Everything's coming together. It's a melting pot. It's a global... This is like the earth is flat moment for us. This is an interesting time. What's your reaction to them? >> Absolutely and I believe that the more diverse the community can be, the more innovative it will be. And that's been proven out by studies, by McKenzie and Deloitte and more. I think this is a moment for Web 3.0 to be very inclusive. And the more inclusive that Web 3.0 is, the bigger the innovation and the bigger the power and the bigger that dream of ownership will become a reality. So I'm 100% with you on the diversity angle for sure. >> So big new news tomorrow launching. This is super exciting. First of all, I love the acronym, but I love the news. Take us through the big announcement that you're having. >> Yeah. So John, we are so excited. We have over 55 different companies joining together to form Unstoppable Women of Web 3.0, or we call it WOW3. Unstoppable WOW3. And the mission is really clear and very inclusive. The first is that we want to make Web 3.0 accessible for everyone. The second is we don't want to just say we want it accessible for everyone, we want to help with that first step. We're going to be giving away $10 million worth of domains from Unstoppable which we believe is that first step into Web 3.0. And then we're going to be action oriented. We don't want to just say we're going to help you get started or just say that Web 3.0 is accessible, we're going to launch education, networking, and events. So for example, we've got our first in person event that will occur at South by Southwest. Our first virtual event will occur on March 8th which is International Women's Day and there'll be two components of it. One is an hour YouTube Live so that people can come in and ask questions and then we've got a 24 hour Twitter space. So almost every half an hour or every hour on the hour, you're going to have these amazing women talk to you about what is DeFi? What is minting? What is Web 3.0 all about? Why gaming in Web 3.0? I mean, it's just going to be phenomenal. And in that we want to support each other as we're moving forward. This whole concept of from the very beginning, we want Web 3.0 to be diverse. >> And I want to also point out that you've got some activities on the March 8th International Women's Day but it's always every day in this community because it's a community. So this whole idea of community inclusion continues every day. Talk about those activities you're having on March 8th. Can you share what's happening on International Women's Day? >> Yeah, so first we're going to have a YouTube Live where we're going to go in detail into what is Web 3.0? What is DeFi? What is an NFT and why do they exist? Then we're going to have this 24 hour Twitter spaces where we've got all these different guest speakers from the 55 different companies that are supporting the initiative. We're also going to launch a list of the 100 most inspirational women of Web 3.0. We're going to do that twice a year. And we decided John not to do the top women, but the women that are inspirational, who are pioneering the trail, who are having an impact. And so we want it to be a community. So it's 100 of the most inspirational women of Web 3.0. We're also setting up a Web 3.0 Women's Speakers Bureau. So I cannot tell you, John, how many time people will call me up and they'll be like, "We really want you to speak here." And when I really get down to it, they really want me because I'm a woman that can speak about Web 3.0 but there are so many women who can do this. And so I wanted to have a place where everybody could come and see how many different diverse people we have that could speak out this. >> Yeah, and that's a great thing because there are a lot of women who can speak on this. They just have to have their voices found. So there's a lot of discovery in that format. Is there any plans to go beyond? You mentioned some workshops, what other things... Can you give another quick highlight of the things else you're doing post the event? >> Yeah, so one of the big things post the event is working with Girls in Tech, and I know you know Adriana. We are going to host on their platform. They have a platform for mentoring. We're going to host a track for Web 3.0 and during International Women's Day, we're going to auction off some NFTs that will contribute to that mentoring platform. So we've got folks like Lazy Lions and Bella and Deadheads that are going to donate NFTs. We'll auction those off and then that will enable the ongoing platform of Girls in Tech to have that mentoring that will be available for the next generation. We'll also do events, both virtually through Twitter spaces and other means as well as in-person events. I just mentioned at South by Southwest which I'm really looking forward to. We're going to have our first in-person event on March the 12th. It's going to be a brunch. A lot of the women told me, John, that they go to all these Web 3.0 or crypto events and everything's like a frat party in the evening. And they're like, "Why can't we just have a nice brunch and sit down and talk about it?" (John laughs) So at South by Southwest that is exactly what we're going to do. We're going to have a brunch and we're going to sit down and talk about it with all of these companies. And John, one of the things that's amazing to me is that we have over 55 companies that are all coming together to support this initiative. To me, that was just overwhelming. I was hoping to get about 20 companies and so far we have 55. So I'm feeling so excited and so empowered by what I see as the potential for this group. >> Yeah, well, first of all, congratulations. That's a really great thing you're doing. If you need place on theCube to post those videos, if you can get copies, we'd be glad to share them as well 'cause it's super important to get all the great minds out there that are working on Web 3.0 and have them showcased. I got to ask you now that you're in the trenches now, doing all this great work. What are some of the buzzwords that people should know about in Web 3.0? You mentioned to five main pillars as well as the ownership, the paradigm shift, we got that. What are some of the buzzword that people should know about? How would you rank those? >> Well, I think there are a couple. Let's see. I mean, one is if you think about it, what is a decentralized application? Some people call them Dapps. Dapps, you'll hear that a lot. And a decentralized application just means that you are leveraging and using multiple forms. There's no centralization of the back end. So everything is decentralized or moving around. Another is the gas fee. This comes up a lot, many people think, "Oh yeah, I put gas in my car." But a gas fee in Web 3.0 is you're actually paying for those decentralized computers that you're using. So in a centralized land, a company owns those computers. In a decentralized land, since you're using all these different assets, you've got to pay for them and that's what the gas fee is for. The gas fee is to pay for those particular types of solutions. And many of these terms that we're talking about minting, what is an NFT, we'll be explaining all of these terms on International Women's Day in that 24 hour Twitter space as well. >> We'll look forward to that Twitter space. We'll share as well. In the Web 3.0 world, when you look at it, when you look at what Unstoppable's doing, it's a paradigm shift. You laid it out there. What is the bottom line? What's the most practical thing people are doing with the domains? 'Cause it is definitely headroom in terms of capability, single sign on, you own your own data, integrating into wallet and decentralized applications and creating this new wave just like the web. More web pages, better search. More pages, the search has to get better, flywheel kicking in. What's the flywheel for Unstoppable? >> Well, I think the flywheel is the really around digital identity. It's why I came to Unstoppable because I believe that the data about you should be owned by you and that identity now travels with you. It's your wallet, it's your healthcare data, it's your educational records, and it's more. So in the future, that digital identity is going to become so much more important than it is today. And oh my gosh, John, it's going to be used in so many different ways that we can't even imagine it now. So for me, I think that digital identity and it really puts that ownership right in the hands of the members, not in anyone else's hands, a company, a government, et cetera. It puts the ownership of that data in your hands. >> I just love these big waves, these shifts, because you mentioned healthcare. Imagine an NFT is that sign on where you don't have to worry about all these HIPAA regulations. You can just say, "Here's me. Here's who I'm trusted." And they don't even know my name, but they know it's trusted. >> And everything just trickles down from there. >> That's right. >> And all the databases are called. It's all immutable. I got my private key. It unlocks so much potential in a new way. Really is amazing. >> I agree. And even just think about education. I was with Arizona State University and so my daughter took some classes at a community college and I wanted to get those classes and have those credits available for her university. How hard is that? Just to get that education and everything is paper and I had to physically sign, I had to physically mail it. It was pretty crazy. So now imagine that your digital identity contains all of your degrees, all of the skills that you've gone through all of your experiences, John. You told me before the show, all different experiences that you have that I didn't know about. I'm sure a lot of people didn't. What if you had that piece of you that would be available that you could use it at any time. >> It's locked in LinkedIn. There's a silo. Again, I'm a huge believer in silo busting going on. This new generation is not going to tolerate experiences that don't fit their mission. They want to have liberation on their data. They don't want to be the product. They want to have the value. >> That's right. >> And then broker that value for services and be able to be horizontally scalable and pop around from place to place without logging in again or having that siloed platform have the data like LinkedIn. You mentioned my resume's on basically LinkedIn, but I got webpages. I got some stories. I got videos. I'm all over the place. I need an NFT. >> And just think about LinkedIn, John. You could say that you graduated from Yale and didn't even graduate from Yale because nobody double checks that but in a wallet, if Yale actually sent that information in so you could verify it. It's that verification that's done over the blockchain, that immutable verification that I find to be very powerful. And John, we were just chatting with some companies earlier today that are Web 2.0 companies and they're like, "Oh, okay. All this is just for people? It's just for consumers?" And I was like, "No, this is for B2B. You've got to start thinking about this as a company." So for example, if you're a company today, how are you going to entice users to let you see some of their data? How are you going to look at ownership when it might be done via a dow and maybe a part of a piece of art, a part of a company, a part of real estate, like Parcel who you guys are going to talk to later on. Look at how that is going to change the world. It's going to change the way funds are raised. It's going to change the way you buy carbon credits, the way you buy art. If you're a consumer company, think about games and endgame economics. People are now playing game that money is real and your brand could be positioned. Have you thought about that? >> Yeah, I think that point you mentioned earlier about Twitter being the user, you had some personal connection, we didn't monetize it. Now with Web 3.0, you own it. One of the things that I see happening and it's coming out a lot of the Unstoppable interviews as well as what we're seeing in the marketplace is that the communities are part owners of the talent of whether it's an artist, a music artist, could be theCube team. The communities are part of the fabric of the overall group ownership. So you're starting to see you mentioned dows, okay? It's one kind of it. So as users become in control of their data and owning it, they're also saying, "Hey I want to be part of someone else." Artists are saying, " Be my stockholder. Own my company." >> That's right. >> So you start to see ownership concept not just be about the individual, it's about the groups. >> Right. And it's about companies too. So I'm hoping that as part of our Unstoppable Women of Web 3.0, we do have several companies who have joined us that are what I would say, traditionally Web 2.0 companies, trying to go over the chasm into Web 3.0. And I do think it's really important that companies of all types and sizes start looking at the implication of that ownership model and what that does. So for example, it's a silly one, but a simple one. I bought a Lazy Lion. It was actually part of my signing bonus, which is also interesting. My signing bonus was an NFT and now my Lazy Lion, I now own that Lazy Lion but the artist also gets a potential percentage of that. I can put my Lazy Lion on a t-shirt. I could name a store after my Lazy Lion because now it's mine. I own it. I own that asset. And now myself and the artists are teamed together. We're like a joint venture together. It's fascinating new models and there are so many of them. After ETHDenver, I was reading some of the key takeaways. And I think the biggest key takeaway was that this space is moving so fast with so much new information that you really have to pick one or two things and just go really deep so that you really understand them versus trying to go so wide that you can't understand everything at one time and to keep up it's a mission today to keep up. >> That interesting example about the Lazy Lion, the artist in relationship with you, that's a smart contract. There's no law firm doing that. It's the blockchain. Disintermediation is happening. >> It's trustless. Back to those five things we talked about. It's on the blockchain, it's decentralized at least partially, it's a digital identity, it's financially beneficial to you and it's trustless. That's what that is. It's a smart contract. There's no in between >> Can't change. It's immutable. Can't hack. Once it's on the blockchain, you're good to go. Sandy, well, congratulations. Great to see you. Unstoppable Women of Web3, WOW3. Great acronym. We're going to support you. We're going to put you on our March 8th site we're putting together. Great to have you on. Congratulations and thanks for sharing the big news. >> Thank you so much, John. Great to be on. >> Okay, this is theCube coverage of Unstoppable Domain partner showcase. I'm John Furrier, your host, here with Sandy Carter. Thanks for watching. (upbeat music)

>>from around the globe. >>It's the cube with coverage of Kublai khan and cloud Native >>Con, Europe 2021 Virtual >>brought to you by >>red hat, cloud >>Native Computing foundation >>and ecosystem partners. >>Welcome back to the cubes coverage of coupon 21 cloud native con 21 part of the C N C s annual event this year. It's Virtual. Again, I'm john Kerry host of the cube and we have two great guests from the C N C. F. Cheryl Hung VP of ecosystems and Katie Manji who's the ecosystem advocate for C N C F. Thanks for coming on. Great to see you. I wish we were in person soon, maybe in the fall. Cheryl Katie, thanks for coming on. >>Um, definitely hoping to be back in person again soon, but john great to see you and great to be back on the >>cube. You know, I have to say one of the things that really surprised me is the resilience of the community around what's been happening with the virtual in the covid. Actually, a lot of people have been, um, you know, disrupted by this, but you know, the consensus is that developers have used to been working remotely and virtually in a home and so not too much disruption, but a hell of a lot of productivity. You're seeing a lot more cloud native, um, projects, you're seeing a lot more mainstreaming and the enterprise, you're starting to see cloud growth, just a really kind of nice growth. And we've been saying for years, rising tide floats, all boats, Cheryl, but this year you're starting to see real mainstream adoption with cloud native and this has really been part of the work of the community you guys have done. So what's your take on this? Because we're going to be coming out of this Covid pretty soon. There's a post covid light at the end of the tunnel. What's your view? >>Yeah, definitely, fingers crossed on that. I mean, I would love Katie to give her view on this. In fact, because she came from Conde Nast and American Express, both huge companies that were adopting have adopted cloud Native successfully. And then in the middle of the pandemic, in the middle of Covid, she joined CN CF. So Katie really has a view from the trenches and Katie would love to hear your thoughts. >>Yeah, absolutely. Uh, definitely cloud native adoption when it comes to the tooling has been more permanent in the enterprises. And that has been confirmed of my role at American Express. That is the role I moved from towards C N C F. But the more surprising thing is that we see big companies, we see banks and financial organization that are looking to adopt open source. But more importantly, they're looking for ways to either contribute or actually to direct it more into these areas. So from that perspective, I've been pretty much at the nucleus of enterprise of the adoption of cloud Native is definitely moving, it's slow paced, but it's definitely forward moving as well. Um and now I think while I'm in the role with C N C F as an ecosystem advocate and leading the end user community, there has been definitely uh the community is growing um always intrigued to find out more about the cloud Native usage is one of the things that I find quite intriguing is the fact that not one cloud native usage, like usage of covering just one platform, which is going to be called, the face is going to be the same. So it's always intriguing to find new use cases, find those extremist cases as well, that it really pushes the community forward. >>I want to do is unpack. The end user aspect of this has been a hallmark of the CNC F for years, always been a staple of the organization. But this year, more than ever it's been, seems to be prominent as people are integrating in what about the growth? I mean from last year this year and the use and user ecosystem, how have you guys seen the growth? Is there any highlights because have any stats and or observations around how the ecosystem is growing around the end user piece? >>Sure, absolutely. I mean, I can talk directly about C N C F and the C N C F. End user community, much like everything else, you know, covid kind of slowed things down, so we're kind of not entirely surprised by that, But we're still going over 2020 and in fact just in the last few months have brought in some really, really big names like Peloton, Airbnb, Citibank, um, just some incredible organizations who are, who have really adopted card native, who have seen the success and the benefits of it. And now we're looking to give back to the community, as Katie said, get involved with open source and be more than just a passive consumer of the technologies, but actually become leaders in their own right, >>Katie talk about the dynamic of developers that end user organizations. I mean, you have been there, you're now you've been on both sides of the table if you will not to the sides of the table, it's more like a round table if you will, but community driven. But traditional, uh, end user organizations, not the early adopters, not the hyper scale is, but the ones now are really embedding hybrid, um, are changing how I t to how modern applications being built. That's a big theme in these mainstream organizations. What's the dynamic going on? What's your view? >>I think for any organization, the kind of the core, what moves the organization towards cloud Native is um pretty much being ahead of your competitors. And now we have this mass of different organization of the cloud native and that's why we see more kind of ice towards this area. So um definitely in this perspective when it comes to the technology aspect, companies are looking to deploy complex application in an easier manner, especially when it comes to pushing them to production system securely faster. Um and continuously as well. They're looking to have this competitive edge when it comes to how can they quickly respond to customer feedback? And as well they're looking for this um hybrid element that has been, has been talked about. Again, we're talking about enterprise is not just about public cloud, it's about how can we run the application security and getting both an element of data centers or private cloud as well. And now we see a lot of projects which are balancing around that age but more importantly there is adoption and where there's adoption, there is a feedback loop and that's how which represents the organic growth. >>That's awesome. Cheryl like you to define what you mean when you say end user driven open source, what does that mean? >>Mm This is a really interesting dynamic that I've seen over the last couple of years. So what we see is that more and more of the open source project, our end users who who are solving their own problems and creating their own projects and donating these back to the community. An early example of this was Envoy and lift and Yeager from Uber but Spotify also recently donated backstage, which is a developer portal which has really taken off. We've also got examples from Intuit Donating Argo. Um I'm sure there are some others that I've just forgotten. But the really interesting thing I see about this is that class classically right. Maybe a few years ago, if you were an end user organization, you get involved through a vendor, you'd go to a red hat or something and say, hey, you fix this on my behalf because you know that's what I'm paying you to do. Whereas what I see now is and user saying we want to keep this expertise in house and we want to be owners of our own kind of direction and our own fate when it comes to these open source projects. And that's been a big driver for this trend of open source and user driven, open source. >>It's really the open model is just such a great thing. And I think one of the interesting thing is that fits in with a lot of people who want to work from mission driven companies, but here there's actually a business benefit as you pointed out as in terms of the dynamic of bringing stuff to the community. This is interesting. I'm sure that the ability to do more collaboration, um, either hiring or contributing kind of increases when you have this end user dynamic because that's a pretty big decision to donate and bring something into the open source. What's the playbook though? If I'm sitting in an end user organization like american express Katie or a big company, say, hey, you know, we really developed this really killer use cases niche to us, but we want to bring it to the community. What do they do? Is there like a, like a manager? Do they knock on someone's door? Zara repo is, I mean, how does someone, I mean, how does an end user get this done? >>Mm. Um, I think one of the best resources out there is called the to do group, which is a organization underneath the Linux foundation. So it's kind of a sister group to C N C F, which is about open source program offices. And how do you formalize such an open source program? Because it's pretty easy to say, oh well just put something on get hub. But that's not the end of the story, right? Um, if you want to actually build a community, if you want other people to contribute, then you do actually have to do more than just drop it and get up and walk away. So I would say that if you are an end user company and you have created something which scratches your own itch and you think other people could benefit from it then definitely come. And like you could email me, you could email Chris and chick who is the ceo of C N C F and just get in touch and sort of ask around about what are the things that you could do in terms of what you have to think about the licensing, How do you develop a community governance program, um, trademark issues, all of these things. >>It's interesting how open source is growing so much now, chris has got so much action going on. New verticals are opening up, you know, so, so much action Cheryl you had posted on the internet predictions for cloud native, which I found interesting because there's so much action going on, you have to break things out into pillars, tech devops and ecosystem, each one kind of with a slew event of key trends. So take us through the mindset, why break it out like that? You got tech devops and ecosystem tradition that was all kind of bundled in one. Why? Why the pillars? And is it because there's so much action, what's, what's the basis behind the prediction? >>Um so originally this was just a giant list of things I had seen from talking to people and reading around and seeing what people are talking about on social media. Um And when, once I invested at these 10, I thought about what, what does this actually mean for the people who are going to look at this list and what should they care about? So I see tech trends as things related to tools, frameworks. Um, perhaps architects I see develops as people who are more as a combination of process, things that a combination of process and people and culture best practices and then ecosystem was kind of anything else broader than that. Things that happened across organizations. So you can definitely go to my twitter, you can go to at boy Chevelle, O I C H E R Y L and take a look at this and This is my list of 10. I would love to hear from you whether you agree with it, whether you think there are other things that I've missed or what would your >>table. I love. I love the top. Well, first of all I think this is very relevant. The one that I would ask you on is more rust and cloud native. That's the number one item. Um, I think cross cloud is definitely totally happening, I think people are really starting to think about that and so I'd love to get your comments on that. But I think the thing that jumped out at me was the devops piece because this is a trend that I've been seeing a lot more certainly even in academic institutions, for folks in school, right? Um going to college for computer science and engineering. This idea of, sorry, large scale, cloud is not so much an IT practice, it's much more of a cloud native mindset. So I think this idea of of ops so much more about scale. I use SRE only because I can't think of a better word around it and certainly the edge pieces with kubernetes, I think this is the, I think the biggest story to me that's where all the action seems to be when I talk to people around what they're working on in terms of training new people on boarding and what not Katie, you're shaking your head, you're like Yeah, what's your thoughts? Yeah, >>I have definitely been uh through all of these stages from having a team where the develops, I think it's more of a culture of like a pattern to adopt within an organization more than anything. So I've been pre develops within develops and actually during the evolution of it where we actually added an s every team as well. Um I think having these cultural changes with an organization, they are necessary, especially they want to iterate iterate quicker and actually deliver value to the customers with minimal agency because what it actually does there is the collaboration between teams which were initially segregated. And that's why I think there is a paradigm nowadays which is called deficit ops, which actually moves security more to its left. This has been very popular, especially in the, in the latest a couple of months. Lots of talks around it and even there is like a security co located event of Yukon just going to focus on that mainly. Um, but as well within the Devil's area, um, one of the models that has been quite permanent has been get ups as well, which pretty much uses the power of gIT repositories to describe the state of the applications, how it actually should be within the production system and within the cloud native ecosystem. There are two main tools that pretty much leave this area and there's going to be Argo City which has been donated by, into it, which is our end user And we have flux as well, which has been donated by we've works and both of these projects currently are within the incubation stage, which pretty much by default um showcases there is a lot of adoption from the organizations um more than 100 of for for some of them. So there is a wider adoption um, and everything I would like to mention is the get ups working group which has emerged I think between que con europe and north America last year and that again is more to define a manifest of how exactly get expert and should be adopted within organizations. So there is a lot of, I would say initiatives and this is further out they confirmed with the tooling that we have within the ecosystem. >>That's really awesome insight. I want to just, if you don't mind follow up on that, why is getups so important right now, Is it because the emphasis of security is that the emphasis of more scale, Is it just because it's pretty much kid was okay just because storing it over there, Is it because there's so much more inspections are going on around it? I mean code reviews have been going on for a long time. What's what's the big deal? Why is it so hot right now? In your opinion? >>I think there is definitely a couple of aspects that are quite important. You mentioned security, that's definitely one of them with the get ups battery. And there is a pool model rather than a push model. So you have the actual tool, for example, our great city of flux watching for repository and if any changes are identified is going to pull those changes automatically. So the first thing that we actually can see from this model is that we always will have a delta between what's within our depositors and the production system. Usually if you have a pool model, you can pull it uh can push the changes towards death staging environment but not always the production because you have the change window sometimes with the get ups model, you'll always be aware of what's the Dell. Can you have quite a nice way to visualize that especially for your city, which has the UI as well as well with the get ups pattern, there is less necessity to share the credentials with the actual pipeline tool. All of because Argo flux there are natively build around communities, all the secrets are going to be residing within the cluster. There is no need to share any extra credentials or an extra permissions with external tools as well. There are scale, there is again with kids who have historical data points which allows us to easily revert um to stable points of the applications in the past. So multiple, multiple benefits I would say, but definitely secured. I think it's one of the main one and it has been talked about quite a lot as well. >>A lot of these end user stories revolve around these dynamics and the ones you guys are promoting and from your members as well as in the community at large is I hate to use the word day two operations, but that really is the issue like okay, we're up and running. I want more automation. This is again tops kind of vibe here where it's like okay we gotta go troubleshoot all this, but it should be working as more stuff comes in. This becomes more and more the dynamic is that is that because of just more edges, more things, more devices, what's what's the what's the push behind all these stories around this automation and day to operation things? What do you guys think? >>I think, I think the expectations are getting higher and higher to be honest, a few years ago it was enough to use containers and start using the barest minimum, you know, to orchestrate those containers. But now what we see is that, you know, it's easy to choose the technology, it's easy to install it and even configure it. But as you said, john those data operations are really, really hard. For example, one of the ones that we've seen up and coming and we care about from CNCF is kubernetes on the edge. And we see this as enabling telco use cases and 5G and IOT and really, really broad, difficult use cases that just a few years ago would have been nice on impossible, Katie, your zone, Katie Katie, you also talk about edge. Right? >>Absolutely. I think I I really like to watch some of the talks that keep going, especially given by the big organizations that have to manage thousands or tens of thousands, hundreds of thousands of customers. And they have to deliver a cluster to these to these teams. Now, from their point of view, they pretty much have to manage clusters at scale. There is definitely the edge out there and they really kind of pushing the technology towards how can we get closer to the physical devices within the customers? Kind of uh, let's say bubble or area in surface. So age has been definitely something which has been moving a lot when it comes to the cloud native ecosystem. We've had a lot of projects moving to towards the incubation stage, carefree as has been there, um, for for a while and again, has a lot of adoption is known for its stability. But another thing that I would like to mention is that now currently we have a lot of projects that are age focus but within some box, so there is again, a lot of potential if there's gonna be a higher demand for this, I would expect this tools move from sandbox to incubation and even graduation. So that's definitely something which, uh, it's moving and there is dynamism around it. >>Well, Cheryl kid, you guys are awesome, love the work you're doing. I gotta ask the final question since you brought it up about the expectations. Cheryl, if you guys could both end the segment with the comment around expectations as the industry and companies and developers and participants continue to grow. What, what's changed with C N C F koo Kahne cloud, native khan as the expectation has been growing and the stakes are higher too, frankly, I mean you've got security, you mentioned these things edge get up, so you start to see the maturation of this ecosystem, what's new and what's expected of you guys, What do you see and how are you guys organizing? >>I think we can definitely say the ecosystem has matured a lot compared to a few years ago. Same with CNTF, same with Cuba con, I think the very first cubic on I went to was Berlin, which was about 1800 people. Um, the kind of mind boggling to see how much, how much it's grown since then. I mean one of the things that we try and do is to expand the number of people who can reach the community. So for example, we launched kubernetes community days and we launched, that means community organized events in africa, for example, for people who couldn't come to large events in north America or europe, um we also launching things to help students. I actually love talking to students because quite often now you talk to them and they say, oh, I've never run software in anything other than a container. You're like, yeah, well this was a new thing, this is brand new a few years ago and now you can be 18 and have never tried anything else. So it's pretty amazing. But yeah, there's definitely, there's always space to go to the community. >>Yeah, once you go cloud native, it's like, you know, like you've never load Lennox on them server before. I mean, what, what's going on? Get your thoughts as expectations go higher And certainly there's more in migration, not only for young folks because they're jumping into this was that engineering meets computer science is now cross discipline. You're seeing scale, you mentioned scaling up those are huge factors, you've got younger, you got cross training, you got cybersecurity and you've got Fin tech ops that's chris is working on so much is happening. What, what, what you guys keep up with your, how you gonna raise the ball? >>Absolutely. I think there's definitely technology moving forward, but I think nowadays there is a more need for actual end user stories while at the beginning of cube cons there is a lot of focus on the technical aspects. How can you fix this particular problem of deploying between two clusters are deploying at scale. There is like a lot of technical aspects nowadays they're looking for the stories because as I mentioned before, not one platform is gonna be the same when it comes to cloud native and I think there's still, the community is still trying to look for some patterns or some standards and we actually can see like especially when it comes to the open standards, we can see this moving within um the observe abilities like that application delivery will have for example cross plane and Que Bella we have open metrics and open tracing as well, which focuses on observe ability and all of the interfaces that we had around um, Cuban directory service men and so forth. All of these pretty much try to bring a benchmark, making it easier to integrate these special use cases um when it comes to actual extreme technology kind of solutions that you need to provide and um, I was mentioning the end user stories that are there more in demand nowadays mainly because these are very, very necessary from the community like for example the six or the project maintainers, they require feedback to actually move forward. And as part of that, I would like to mention that we've recently soft launched the injuries lounge, which really focuses on this particular aspect of end user stories. We try to pretty much question our end users and really understand what really moved them to adopt, coordinative, what keeps them on this path and what like future challenges they would like to um to tackle or are they facing the moment I would like to solve in the future. So we're trying to create the speed back home between the inducers and the projects out there. So I think this is something which needs to be a bit more closely together these two spheres, which currently are segregated, but we're trying to just solve that. >>Also you guys do great work, great job. Cheryl wrap us up real, take a minute to put a plug in for the C. N. C. F. In the ecosystem. What's the fashion this year? What's hot? What's the trend? What are you guys doing? Share some quick update on what's going on the ecosystem from your perspective? >>Yeah, I mean the ecosystem, even though I just said that we're maturing, you know, the growth has not stopped now, what we're seeing is these as Casey was saying, you know, more specific use cases, even bigger, even more demanding environments, even more kind of crazy use cases. I mean I love the story from the U. S. Department of Defense about putting kubernetes on their fighter jets and putting ston fighter jets, you know, it's just absurd to think about it, but I would say definitely come and be part of the community, share your stories, share what you know, help other people um if you are end user of these technologies then go to see NCF dot io slash and user and just come and be part of our community, you know, meet your peers and hear what everybody else is doing >>well. Having kubernetes and stu on jets, that's the Air Force, I would call that technical edge Katie to you know, bring, bring back the edge carol kitty, thank you so much for sharing the inside ecosystem is robust. Rising tide is floating all the boats as we always say here in the cube, it's been great to watch and continue to watch the rise. I think it's just the beginning, we're starting to see post pandemic visibility cloud native, more standards, more visibility into the economics and value and great to see the ecosystem rising up with the end users as well. So congratulations and thanks for coming up. >>Thank you so much, john it's a pleasure, appreciate >>it. Thank you for having us, john >>Great to have you on. I'm john for with the cube here for Coop Con Cloud, Native Con 21 virtual soon we'll be back in real life. Thanks for watching. Mhm.

>>Hi, I'm Peter Burress. And welcome to another cube conversation. This one from B M sees Helix Immersion Days and Santa Clara, California The Senate Clara Marriott. Every organization of any scale now has to lean on their suppliers in the technology world in different ways. It used to be you could almost have an antagonistic relationship with whoever was offering you technology. But today, every business is becoming increasingly dependent on technology suppliers that are providing crucial strategic service's. And that relationship is changing the way we think about technology. That is nowhere more obvious than the Manage service's provider space or the MSP space, which is highly dependent upon very complex delivery of very rich service's and a set of analytics that air allow the many service provider in the business to work together to achieve strategic ends. Now have a conversation about how that's working and how that's changing. We've got a great cube conversation got Aldo Romero, who's the cross service is deputy director at Keio Networks Mexico. Alda, Welcome to the Cube. So let's start with what is key networks tell us a little bit about Kiyo Networks. >>Okay, Kyo networks. Personally, he canna from dad and me, you know so much. Probably. Service is a technology. Inform us on the mission critical tenemos court. Enter data centers until Mexico Panorama making quarter political American Guatemala. So if >>we think about this challenge upfront, I said that increasingly, business has to think about treating its suppliers differently in the manage service providers at the vanguard of that, what catalyzed Keogh Network's decision to start thinking about how digital service is and operations management. We're gonna have to start coming together so that you could provide a better set of managed service capabilities to your clients. >>Another 50 are intellectuals For most of the heat does Bella Paralysis. Harvey Seo is a wall of stones in front under the remit Parma coral and triggers. A reason was clean and it's Santy Okay, on a work visa, no Russian grand plataforma CCTV shows was gonna transform our nose and Monroe and Moroccan era Watson was clean. A the city most cake. Alex LaMarca Hello, Obama said a roller. I mean telekinesis. Thomas put up a little emporia. Sorry. C'mon, process. So that's a gimme into control. Purple rules transformer heat element. So as >>you think about using BMC Helix and other classes of technology. You must have a vision in mind of where your relationships and how your service is are gonna be provided. Tell us a little bit about the relationship that you have with BMC Helix and how it's informing and altering and adjusting the promises in the value propositions that you have to your manage. Service customers. >>LaMarca parties with the most. The teleconference. A Norman 10. Vamos a bodyguard Transformer journals. You have a key on networks LLC and technology on the set of issues it processes your lot ago, most in your mutual momentous and those qualities of Israel experience. Check every message from Ministro. Probable servicios is most polio liberal exito process a literal form. A syndicate tile in our mentor mentor now look innocent of all arsonist risk. Leontes, his former meant importante para nosotros a parabola guarantee survey. No Star Service >>manage Service's has been around for a while. We're now talking about Cloud Service isn't as important subset of the manage service of space, but as one that over the course of the next few years might even become more important, especially in countries like Mexico that are growing so fast and introducing increasingly complex capabilities within their economies. As Keogh Networks evolves, do you see yourself being a leader in how cloud service is evolve as well? >>See if you determine, take yours leader in Lapa Improbable level problems servicios the clout that most officials the club go on Amazon. The notary's is the cloak on Microsoft tennis officials that throughout the opening stock include Syria. Infinity tormented knows Romans camellia in America. >>So one last question as you envision moving forward with this increasingly combined digital service, is management and operations management. What kind of leadership are you looking to be? Him? See? He looks for >>Leader Yasuoka. Stumbled booze can do is for their their arms. Trustee in testing facility. Tireless operaciones Sartre Business officials. The mission. Critical contextual. Here's the MTA cameras were Mr Alex Cee Lo Vamos con una Fortaleza, You know, in a para para nuestros revisions in America, he said, mass value. So spar partners >>Aldo Aldo Romero. Thank you very much for being on the Cube. Thank you. All the romero is tthe e Crawl Service is Deputy director Keogh Networks in Mexico, and once again, I'm Peter Burns. This has been another cute conversation until next time

>>live from Denver, Colorado. It's the Q covering com vault. Go 2019. Brought to you by combo. >>Welcome to the Cube. Lisa Martin with student A man we're covering Day one of convo go 19 from Colorado. Stew and I are pleased to welcome to the Cube one of combo longtime customers from AstraZeneca. We have Scott 100 global infrastructure surfaces. Director. Hey, Scott. >>Good afternoon. >>Good afternoon. Welcome to the Cube. AstraZeneca is a name that probably a lot of folks know in the bio medical pharmaceutical space. But for those that don't give us an overview of AstraZeneca. What you guys are what you d'oh! >>Obviously we're we're, ah, bio pharmaceutical company with global presence way be used. The primary care takes off. Medicines be sale throughout the world. So everything from Kearney care to tiu oncology onda also are massive. That diabetes franchise, as well as other core core therapies that are used by our patients, were like, >>All right, So, Scott, maybe bring us inside. What is data mean to your organization? >>And it means loss. Lots of things taxes and cut through our organization from go boat framed in that next molecules to discover them bleeding edge medicines for our patients all the way to have our sales People commercial use data to identify the patients for further rate kid as well and ofcourse, backoffice tree I t enabling functions like each HR and finances. Well, therefore, is this apartment for business >>you've got Global infrastructure service could just lay out a little bit what that entails and how data fits into the picture, what's in your purview and what you have to work with other groups on. >>So my idea looks after architecture, designing governance and for cyber security infrastructure, savage seas, AstraZeneca. So So we be like after within either on premise within their own try our own data centers are in the public load as well. So as you can imagine, their movement on Deron realms and that can environment is pivotal to the coming been successful go forward >>when every time we, you know, you talk about data being the life blood of an organization or the new oil when we're talking about a patient information and the information that could be used to find the next, you know, cure for a particular disease, this it's this is literally life and death data on the ability to have access to it, but also to make sure that it's protected and secure table stakes. Right, so talk to us about when you came on board, he said. Around six years ago, before we went live knowing how critical data is toe AstraZeneca's business, What was the data strategy like a few years ago? >>It was pretty convoluted six years ago when am I fought during the actual Danica over largely exhaust to various companies? So their strategy basically that have one. We don't really have much of a strategy for looking after our deal with five or six different backup products, but then the cinnamon on lane their storage products is now. So over the last 56 years, can stealing that down to one key data storage provider in the APP and also for backup from the store combo. We do still have some leg. It's a very fast environments, but they're being decommissioned. That moved over combo. I speak >>from a what can I t. An initial initiative perspective. A few years ago, six years ago, we didn't have a date, a strategy. What was some of the you know from the top, down from the C suite down, maybe from the board down saying, Hey, guys, we have to get our hands around. I mean, this is before GDP are But in terms of the opportunities that I provided the company, where did that initiative come from? And a new year old come about now. But you guys want a couple of different routes, Talk to us a little bit about that initiative and the initial directions to where you are now. >>Yes, O. R. Xia Old Smalley obviously had a vision for how the country is going to progress. Set sail in his tenure on a massive pile that was understanding with our data waas how it was used on but most importantly have it was protected as well. And so that kind of drove the insertion from likes of HCL Congress and emphasis into looking after our own environment. You can, after our own idea for choosing strategies as well, so that organically company could grow based on best directions for using that there that we could meet from what we had the radio through collaboration with other bio farmers is a game just for the greater good of fame than that. That next medical molecules to help proficient. All right, >>Scott, have you been toe the combo Cho shows before? >>Second thing second time. Tell us a >>little >>bit about you know what brings you to the show? A lot of announcements here. Anything jump out so far? >>Yeah, it is interesting to see some of the new collaborations are Sorry. Party sees it comes I'll be making over the last little well Hedvig acquisition looks looks breaks on the metallic venture that, doomed for public sass is, well, looks like equals x, a n and ammunition and came environments that convo play on. So I think things to very good moves. >>So you're leveraging Public Cloud. How does Khan Vault fit into that? You're to be used babies >>convoked for for M backing up on restoring and our public load environments. Whether we need a B s robotics, start watching in the jury's there with You're in the club zero stack as well. And then we're in the process of bringing on lane production environments and Google Cloud Platform zone. So having that one back up in the store strategies pivotal Isabella's enabling us to move our day off using visibility solution to get calm. Boulders now, which is very powerful, is >>one of the things I noticed when I watched the video that combo has done with you. And they actually shared a quote from you during the keynote before Actually, before everyone walked. It is, you said this constant evolution that come about is delivering was one of the things that that you really like. From a business perspective, Combo has done a lot of evolving in the last nine months with the new leadership. It's too. And you were talking about some of the new technology, some of the new announcements from that evolutionary perspective and what you guys like about it. What are you seeing in terms of them going forward? Are you saying hey, there really listening? They're looking at use cases like ours, learning from it to not only make the technology is better, but to expand their portfolio. >>I mean, for a lot of it's based in the constant evolution of the FBI's that convo used for access and videos need parts. Technology will be backing up of the M two, backing up kubernetes containers and using that in the Secret Service's environment is Val to Tolliver's to ensure that whatever it comes to get from Lourdes cannot feel like several. It's computing environments that don't understand what what they put watch. So we can either reuse it, destroy, are used different manner, so that for us, that's great. Because obviously for our own C A c d pay planes, they're all FBI driven on to be able to use a convert production. The same kind of fashion is >>so, Scott, do you keep up on the quarterly cadence that combo doing and is there anything, uh, kind of either on the road map for things that you're asking for that would make your environment even better? >>And we're kind of used the 90 day cadences for ourselves to ensure that our own strategies are kept in check and we could take advantage off in your aunties are coming not only from convo but for other parts of our the infrastructure really be now for our only storage or a video. Various other providers that be used for insurance are dead as a decibel and used in a proper fashion. I >>want to get into a little bit of the use case, I knew that you had a number of different competing backup solutions in place. Did you start from a data started perspective, like within one division or one part of the company to maybe pilot, because you ended up with a whole bunch of different software solutions in there. Now you standardize on combo, walk us through that process, those decisions and what you're getting by having this now single pane of less >>some of the populated back up in the store sprawl was caused by individual parts of his had been able to do a little thing having little ineighty budget. So give it up. Some parts of business want to use a backup from Veritas or the emcee products that were in play at the time when we source between IBM and HDL chores each pdp for a pre media centers. So I decided another another backup restore productive in the mix. So for us, it just became untenable when we started insourcing, you know, to build a support team support organization to work after that many technologies was pretty difficult hands by way to go for 11 stop strategy. >>You said in the video. That combo had a pretty significantly higher success rate compared to some of the other solutions, so that must have made it a no brainer. >>So our backup critical applications is 99.8% successful to stay on, and that's that. That's what come won't get themselves. So that was a great comfort on the series. Is more and more of our applications move over on the convo platform, then have ah more wrong deeds approached, You know, backup success, but success in the store and say the things as well as Bella's, you know, using the analytics on a more timely fashion again for for drug and manufacturing research. >>So I know that you guys looked at our sorry spoke with a number of combat customers before you made this decision. And now here you are, on the other side of the coin, talking to a lot of combo customers. What advice would you give companies in any industry who in almost 2020 may not have a really robust data strategy? Your recommendations >>should look it over, not just our backup in the store solution. You know, the could base, which has put together for involves very powerful from the beta index. Ease with information going through construe the product to you can use out for things like D. R H A and also immigration off records. Two different defense centers are different parts of public low dreamer, you know, And the new new vision that I have for the analytics is very powerful as well. Forget the name of this tour today that someone that, you know, maybe we've started to use ourselves in a big way. We've got a little science team within my operation, which is made in that they are not coming, that they're more efficient manner. Feed that into our. Praised the architecture so that they could take advantage of what? Worried they got their own confines and makes out with what they need to do for for new discoveries. >>Scott, thank you for joining. Stewing me on the cube today, sharing with us what you're doing at AstraZeneca and looking forward to hearing the next molecule that discovers some great breakthrough. >>Thank you. >>First to Minutemen. I'm Lisa Martin. You're watching the cue from combo go 19

>>Live from Copenhagen, Denmark. It's the cube covering Nutanix dot. Next 2019 brought to you by Nutanix. >>Welcome back everyone to the cubes live coverage of next here in Copenhagen. We are of course here at the Nutanix show. We are wrapping up a fantastic today show. I'm your host, Rebecca Knight. Been Cosa hosting alongside of Stu Miniman. We are joined by Simon Taylor. He is the CEO of haiku, a good friend of the cube. Thank you so much for coming back on the show. It's a pleasure to be here. It's great to see you guys again. Final guest. Oh my gosh. It's a, it's a fare to stay interested in your energy. Yes. So for our viewers who are not as familiar with haiku, tell us a little bit about your business and how you are a strategic partner of Nutanix. >> Sure, sure. So haiku actually is a software company that focuses on data protection as a service. We actually started by spinning out of a much larger company called calm train that had about a thousand engineers and was doing all sorts of things, but they had an amazing talent for building backup and recovery software. >>Um, my vision was really that we can move up the value chain and we can establish ourselves as our own brand, as long as we could find a place in the market that was fast growing, building like a rocket ship and was really requiring a new kind of data protection and backup. And honestly, as soon as we fell, we saw Nutanix, we sort of fell in love. We realized that, you know, they had developed an entirely new category of business with hyperconverged and they were really a pioneer in that space. So we said is why don't we build the world's first purpose-built backup and recovery for Nutanix? And that's exactly what we did. And I think, you know, Stu was actually one of the first people to ever hear about it. Uh, we came on the cube and we talked about that. We've GA that in 2017 in July. I think@that.next, um, so just two and a half years later, we now have 1200 customers and we're in 62 countries around the world. So it's been absolutely astonishing. It's been wonderful growth. We're seeing 300% year over year growth. Uh, and really a lot of that is just based on our ability to protect the data of Nutanix customers around the world. >>Well and and Simon, right? That early question was, is new CanOx is going to be big enough to support ISV is that, you know, can run the, you know, grow their business underneath them before we get further and talk about mine and everything. Give us a little bit, you know, the state of the state for haiku because started with Nutanix, but that's not the only solution they are offering Dave. So just give us kind of the snapshot of the whole business. >>What we realized as we were building out high Q in this purpose build backup recovery for new TEDx. We said that's the on-prem, you know, but there's a lot of on prem that is still legacy three tier architecture. So we added a VMware product. But really the goal was to offer true multi-cloud data protection as a service. So what we did is we built the independent purpose-built backup and recovery service from Nutanix, one for VMware. Then we built the world's first purpose build backup as a service for Google cloud. And I'm really thrilled to announce the next month we're launching Azure backup as well. And the brilliant thing about our system and our solution is that we actually enabled customers to not only back up their data independently for that cloud, but that then migrate their data to whatever other cloud they want to use. So we actually becomes data protection as a service, data migration, and dr. >>So for, for customers, this is wonderful, but how is it to be strategic partners with all of these big players? >> Oh yeah, absolutely. I think you have to place your bets, right? So if you notice, I didn't say AWS and almost every company that I talked to says, why wouldn't you start with AWS? They're the biggest, you know, that's never been our philosophy. You know, I think the fact that we attach ourselves to Nutanix so early, not just because they were a rocket ship on fire, but also because we truly believed in their vision. We believe in the Nutanix products, we love Daraja entire philosophy around simplicity and customer delight and we felt like we could be students of Nutanix, we could actually build out our product with those same philosophies and principles in mind. You know? So I think really going deep with Nutanix is number one for us remains number one. I would also say though that you know, Google has been an excellent partner and Microsoft been an excellent partner. So with the large cloud providers you have to take a different approach. You cannot offer a downloadable product, right? All of our public cloud backup and recovery is a true managed service. You go into their app store, you turn it on rather than download it, you configure and you're able to perform all your backup and do all your recovery right from the console. >>All right, so Simon let, let's get into the kind of the, the, the guts of what's happening at Nutanix. Mine, of course is a partnership to extend for data protection, partnering with Veeam and haikus as a, as the first two partners. Uh, the other thing that everybody's pretty excited about is XY clusters. And that sounds like, and we've talked to Newtanics people, you know, as Nutanix brings their stack into the clouds, not just on the clouds, will that pull things like mine along with them. And so, so give us what you're seeing with mine first and maybe he's, I clusters along. >>Yeah. So maybe we start with mine, right? This whole concept that I think that these guys have pioneered and they've done a really terrific job of it. I think, you know, the, the vision there, and you know, I count marketing or Meyer in this group and Tim Isaacs and some wonderful folks on the product team in Nutanix. Their vision was, you know, there's rubric and there's Cohesity, there's these sort of large secondary storage platforms. Personally, when I look at them, what I see as Newtanics with a backup workload, right? And I think that, you know, Nutanix being the original is the best. It's the most complete solution. And it's very, very comprehensive. So I think the, the tannics folks understood this intuitively and their idea was instead of us building our own backup and going after that space, we've got amazing partners like haiku. Why don't we just natively integrate them into the mind platform and offer that sort of secondary storage workload, uh, as a key part of Nutanix is product proposition. >>So the really exciting thing for us is that we are skewed up with Nutanix. Nutanix, we'll be able to resell haiku as a part of mine. Uh, and I think that's gonna really complete their end tour tire story when it comes to being able to own the data center, uh, and really own the sort of cloud in general. You know. So I think your second question still was about clusters. And I think that the answer there is very simple. You know, multi Gloucester is, has become extremely important for Nutanix customers. They've done a great job of going after that. The simple fact is if you don't support XY clusters as a backup vendor, you really can't compete in this market. So I'm really thrilled to announce, of course, that haiku is the first backup recovery vendor that does support. Gluster. >>Okay. So interesting. We talked about how you hadn't done a solution for AWS. Sounds like this might be a path for you to get with Nutanix onto AWS. >>Absolutely, absolutely. And again, for us it's not about looking for some Trojan horse or backdoor into a go to market strategy. It's about making sure that the customers are truly delighted by the value that we provide. And I think that when we go after a specific market, we want to do it the best, you know, so we don't go shallow and just sort of check the box. We want to make sure, for example, when we build out Azure that we're not just dealing with, you know, the, the general principle of backing up and keeping things consistent. We want to make sure the applications people are running on Azure or supported by haiku. That's what we do with Nutanix. That's what we do with GCP. We want to always go as deep as possible so we can really compliment the platform in a really, really comprehensive way. >>One of the things you said earlier was that your philosophy is very much aligned with Nutanix, your your end goal to simplify and delight the customer, uh, this, this much more intuitive, uh, youth and user interface. So talk a little bit about how you, you said you wanted to become a student of Nutanix, yo, this, this cross company learning is very interesting to me. How, how, what have you learned? Yeah. What have you learned and how do you go about being tutored by your customers? >>No, I'm a very visual guy, right? And whenever I think about Nutanix, I always had this image in my head. All right. Whenever I thought about legacy, three-tier architecture and the move to hyperconverged, rather, I always pictured an 80 stereo system. Remember those big eighties boxes? And they have all the graphic equalizers and all the way down. And some kid would come and push them all down. You could never reset the darn things, you know? And then along comes, you know, automation and suddenly, you know, you press a button and you listen to jazz and it sounds like good jazz and the treble and the bass all fixed themselves. You know, I effectively think that Nutanix brought that same concept, funnily enough into the data center. They simplified so much that was impossible to handle for admins across the world. They made it so simple to use their product that actually the customers could start to enjoy their work more. >>And I really love that. That's a true, that's a really an intangible sort of value proposition that I think people don't talk about it enough. Yes, you want to save time. Yes, you want to save money, but if you could enjoy your job more as a result of getting a product, what's better than that? Um, so I think that philosophy is something we baked into haiku in the following ways. You know, the first is when we were designing the UI, we wanted it to look and feel like the platform it supports. So when you use haiku for Nutanix, it looks like prism, when you are using our console for GCP, you're gonna feel like you're using GCP. The idea is that backup and recovery should be an extension of that cloud expression, that platform, so that the customer who is an expert with that platform can easily manage this with no training at all. So again, driving that simplicity right there and in the platform. >>Yeah. So Simon, you know, one of the things we love to do is get hear from customers and what they're doing. Of course you've got 1200 customers that are Nutanix customers. So we'd love to hear, you know, any insights you have in a lot of discussion about AHV in the last 12 months has been about half of the deployment. Is there anything around HV or any of the, you know, new software features and products and experiences that Nutanix has been launching that you hear customers buzzing and talking to you about? >>I mean, I, I, the first thing I would say is it is truly a multicloud world now. Um, I think that legacy vendors are having a harder and harder time coping with the fact that cloud washing no longer works. You know, if you show up to the market and you say, Oh, this, now I can deploy an agent into this cloud, it's sort of stop, stop, don't say agent around me. You know? So I think, I think the ability to really natively integrate into any of these clouds and support all of these clouds equally is key. You know? So in the past a vendor would start with one thing and it would be great, right? And I won't use names here, but then they would do something else. They might move to another hypervisor and it was a little bit less great. Right. And I think that that notion has to change in a multicloud world, which brings me to the concept of HV. >>I think that HV has really grown. I mean, I would say that right now, you know, over half of our customers are HV customers. And I would say that that grows every single quarter and it not only grows in terms of net new logos, it also grows in terms of existing customers that we're finding SWAT to switch to HV and they want to switch fast. You know, they don't want to pay the V tax anymore, but more than that, I think they're seeing HV as a really robust enterprise hypervisor that really meets the complete need for the customer. And I think that's, that's been terrific to watch. So when you hear at.next, and this is not your first hot next, but what kinds of conversations are you having? What's been interesting to you? What are you going to take back to haiku? Yeah, head back to Brookline. Yeah. >>I mean obviously there's all the new stuff. I mean, Kubernetes, you know, containers. Um, I think these are all things we've been working on for some time. We'll have some surprises for you guys in Q4 at the end of Q four around that. Um, but you know, I think the big takeaway for me is we spent the first two years building our brand, getting the word out there, proving to companies and customers around the world that we were truly enterprise ready cause we were the new kid on the block. And you have to sort of start somewhere and show that. I think now we, you know, we added physical last year, we added tape support, we've really got all of the major applications covered at this point. I think that conversation, we've checked the box, right? So today's conversations are about what's next, how much more deeply will you integrate with Nutanix? >>How can I use Nutanix to then manage my data in the cloud and bring it back again? And can haikus support that or will it distract me? And you know, the simple answer is it will support that completely because it's so natively integrated. You know. And again, I think when you choose a platform at this stage, and this is something we've seen again and again and again, people do not want a second silo, right? In order to, you know, run their backup and recovery. You know, customers who are choosing Nutanix or choosing any platform want to run that platform and they want to make that one holistic experience. You know, they want to reduce the training required and they want to make sure they get the most out of their investment. So we're where I think two or three years ago, Stu, when we first met, everybody was trying new things, right? It was sort of, there were all these new platforms and it was all very exciting. I think now people are doubling, tripling, quadrupling down on the platforms they fundamentally believe in. And we're thrilled about that because we support those platforms and we'll continue to do so. >>Great. Excellent little. Simon, thank you so much for coming on the cube. It was a real pleasure talking to you and it's been great. Yes, no, absolutely. Thank you very much. Thank you so much. Thank you for having me. That wraps up two brilliant days in Copenhagen at the Bella center at Nutanix dot. Next. Thank you so much for joining us and we hope to see you next time.

>>live from Copenhagen, Denmark. It's the Q covering Nutanix dot next 2019. Brought to you by Nutanix >>Welcome back, everyone to the cubes. Live coverage of Nutanix dot Next here at the Bella Centre in the Copenhagen. I'm your host, Rebecca Knight, coasting along side of stew, Minutemen were joined by Bala Coochie bottler >>Bhola. He is the VP GM Nutanix era and business critical lapse at Nutanix. Thanks so much for coming on the island. >>It's an honor to come here and talk to guys. >>So you were up on the main stage this morning. You did a fantastic job doing some demos for us. But up there you talked about your data, your days gold. And you said there are four p's thio the challenges of mining the burning process you want >>you want to go through >>those for our viewers? >>Definitely. So for every business, critical lab data is gold likely anam bigness for a lot of people are anyone. Now the question is like similar to how the gore gets processed and there's a lot of hazardous mining that happens and process finally get this processed gold. To me, the data is also very similar for business could collapse. Little database systems will be processed in a way to get the most efficient, elegant way of getting the database back data back. No. The four pains that I see for managing data businesses started provisioning even today. Some of his biggest companies that I talkto they take about 3 to 5 weeks toe provisions. A database. It goes from Infrastructure team. The ticket passes from infrastructure team, computer, networking stories, toe database team and the database administration team. That's number one silo. Number two is like proliferation, and it's very consistent, pretty much every big company I talkto there. How about 8 to 10 copies of the data for other analytics que year development staging Whatever it is, it's like over you take a photo and put it on. What Step and your friends download it. They're basically doing a coffee data. Essentially, that Fordham be becomes 40 and in no time in our what's up. It's the same thing that happens for databases, data bits gets cloned or if it's all the time. But this seemingly simple, simple operation off over Clone Copy copy paste operation becomes the most dreaded, complex long running error prone process. And I see that dedicated Devi is just doing Tony. That's another thing. And then lineage problem that someone is cloning the data to somewhere. I don't know where the data is coming from. Canister in The third pain that we talk about is the protection. Actually, to me it's like a number one and number two problem, but I was just putting it in the third. If you're running daily basis, and if you're running it for Mission critical data basis, your ability to restore the rhythm is to any point in time. It's an absolute must write like otherwise, you're not even calling The database. Question is, Are the technologies don't have this kind of production technology? Are they already taken care? They did already, but the question is on our new town expert from Are on Cloud platform. Can they be efficient and elegant? Can we can we take out some of the pain in this whole process? That's what we're talking about. And the last one is, ah, big company problem. Anyone who has dozens of databases can empathize with me how painful it is to patch how painful it is to get up get your complaints going to it. Holy Manager instead driven database service, this kind of stuff. So these are the four things that we actually think that if you solve them, your databases are one step. Are much a lot steps closer to database service. That's what I see >>Bala. It's interesting. You know, you spent a lot of time working for, you know, the big database company out there. There is no shortage of options out there for databases. When I talked to most enterprises, it's not one database they now have, you know, often dozens of databases that they have. Um so explain line. Now you know, there's still an unmet need in the marketplace that Nutanix is looking to help fill there. >>So you're absolutely right on the dark that there are lots of date of this technology is actually that compounds the problem because all these big enterprise companies that are specially Steadman stations for Oracle Post Grace may really be my sequel sequel administrator. Now they're new breed of databases in no sequel monger leave. You know, it's it's like Hardy Man is among really be somebody manage the Marta logics and stuff like that so no, we I personally eating their databases need to become seemed like Alex City. Right? So >>most of >>these banks and telcos all the company that we talk about data this is just a means to an end for them. So there should focus on the business logic. Creating those business value applications and databases are more like okay, I can just manage them with almost no touch Aghanistan. But whether these technologies that were created around 20 years back are there, there it kind of stopped. So that is what we're trying to talk about when you have a powerful platform like Nutanix that actually abstracts the stories and solve some of the fundamental problems for database upstream technologies to take advantage of. We combine the date of this FBI's the render A P s as well as the strength of the new tenants platform to give their simplicity. Essentially. So that's what I see. We're not inventing. New databases were trying to simplify the database. If that's what >>you and help make sure we understand that you know, Nutanix isn't just building the next great lock in, you know, from top to bottom. You know, Nutanix can provide it. But Optionality is a word that Nutanix way >>live and time by choice and freedom for the customers. In fact, I make this as one of the fundamental design principles, even for era we use. AP is provided with the database vendors, for example, for our men, we just use our men. AP is. We start the database in the backup, using our many years where we take that one day. It is the platform. Once the database in the backup more we're taking snapshots of the latest visit is pretty much like our men. Regan back up with a Miss based backup, essentially alchemist, so the customer is not locked in the 2nd 1 is if the customer wants to go to the other clothes are even other technologies kind of stuff? We will probably appear just kind of migrate. So that's one of the thing that I want to kind of emphasize that we're not here to lock in any customer. In fact, your choice is to work. In fact, I emphasize, if the customer has the the computer environment on the year six were more than happy weaken. Some 40 year six are his feet both are equal for us. All we need is the air weighs on era because it was is something that we leverage a lot off platform patent, uh, repentance of Nutanix technology that we're passing on the benefits canister down the road where we're trying to see is we'll have cyclists and AWS and DCP. And as you and customers can move databases from unpromising private cloud platform through hybrid cloud to other clusters and then they can bring back the data business. That's what we can to protect the customers. Investment. >>Yeah. I mean, I'm curious. Your commentary. When you go listen, toe the big cloud player out there. It's, you know, they tell you how many hundreds of thousands of databases they've migrated. When I talk to customers and they think about their workload, migrations are gonna come even more often, and it's not a one way thing. It's often it's moving around and things change. So can we get there for the database? Because usually it's like, Well, it isn't it easier for me to move my computer to my data. You know, data has gravity. You know, there's a lot of, you know, physics. Tell General today. >>See what what is happening with hyper killers is. They're asking the applications. Toby return against clothed native databases, obviously by if you are writing an application again, it's chlorinated. Databases say there are Are are are even DCP big table. You're pretty much locked technical because further obligation to come back down from there is no view. There's no big table on and there's no one around. Where is what we're trying to say is the more one APS, the oracles the sequels were trying to clarify? We're trying to bring the simplicity of them, so if they can run in the clover, they condone an art crime. So that's how we protect the investment, that there is not much new engineering that needs to be done for your rafts as is, we can move them. Only thing is, we're taking or the pain off mobility leveraging all platform. So obviously we can run your APS, as is Oracle applications on the public lower like oracle, and if you feel like you want to do it on on from, we can do it on the impromptu canister so and to protect the investment for the customers, we do have grown feeling this man, That means that you can How did a bee is running on your ex editor and you can do capacity. Mediation means tier two tier three environments on Nutanix using our time mission technology. So we give the choicest customers >>So thinking about this truly virtualized d be what is what some of the things you're hearing from customers here a dot next Copenhagen. What are the things that you were they there, There there Pain points. I mean, in addition to those four peas. But what are some of the next generation problems that you're trying to solve here? >>So that first awful for the customers come in acknowledges way that this is a true database. Which letters? I don't know what happened is what tradition is all aboard compute. And when when he saw the computer watch logician problem you threw in database server and then try to run the databases. You're not really solving the problem of the data? No, With Nutanix, our DNA is in data. So we have started our pioneered the storage, which location and then extended to the files and objects. Now we're extending into database making that application Native Watch Ladies database for dilation, leveraging the story published Combining that with Computer. What's litigation? We think that we have made an honest effort to watch less data basis. Know the trend that I see is Everyone is moving. Our everyone wants cloudlike experience. It's not like they want to go to club, but they want the cloud like agility, that one click simplicity, consumer, great experience for the data basis, I would liketo kind of manage my data basis in self service matter. So we took both these dimensions. We made a great we made an honest effort to make. The databases are truly watch list. That's the copy data management and olive stuff and then coupled with how cloud works able to tow provisions. Self service way ability to manage your backups in self service. Weigh heavily to do patch self service fair and customers love it, and they want to take us tow new engines. One of the other thing that we see beget Bronte's with ERA is Chloe's. Olive or new databases generally are the post press and the cancer, but there's a lot of data on site because there's a lot of data on Mississippi. Honey, there's a lot of data on TV, too. Why don't we enjoy the same kind of experience for those databases? What? What did they do wrong? So can we >>give >>those experience the cloud like experience and then true? Watch allegation for those databases on the platform. That's what customers ask What kind of stuff. Obviously, they will have asked for more and more, um, br kind of facilities and other stuff that way there in the road map that we will be able to take it off. One >>of the questions we've had this week as Nutanix build out some of these application software not just infrastructure software pieces, go to market tends to be a little bit different. We had an interesting conversation with the Pro. They're wrapping the service for a row so that that seems like a really good way to be able to reach customers that might not even knew no Nutanix tell us, you know, how is that going? Is there an overlay? Salesforce's it? Some of the strategic channel and partnership engagements, you know, because this is not the traditional Nutanix, >>So obviously Nutanix is known. Andi made its name and fame for infrastructure as service. So it's really a challenge to talk about database language for our salespeople. But country that I heard the doubt when I kind of started my journey It Nutanix Okay, we will build a product. But how are you going to the city? And we get off this kind of sales for But believe me, we're making multimillion dollar deals mainly led by the application Native Miss our application centric nous so I could talk about federal governments. And yes, she made perches because it was a different station for them. We're talking about big telco company in Europe trying to replace their big Internet appliances because era makes the difference vanished. We're providing almost two X value almost half the price. So the pain point is real. Question is, can we translate their token reconnect with the right kind of customer? So we do have a cell so early for my division. They speak database language. Obviously we're very early in the game, so we will have selected few people in highly dense are important geographic regions who after that, but I also work with channels, work with apartments like geniuses like we prove head steal another kind of stuff and down the best people to leverage and take this holding and practice. This is the solution. In fact, companies like GE S D s is like people take an offer. Managed database seven. Right. So we have a product. People can build a cloud with it. But with the pro they can offer in a word, why do you want to go to public Lower? I can provide the same cloud. Man is database service more on our picks, Mortal kind of stuff. So we're kind of off fighting on all cylinders in this sense, but very selectively very focused. And I really believe that customers fill understand this, Mrs, that Nutanix is not just the infrastructure, but it's a cloud. It's a It's a club platform where I considered arise like Microsoft Office Suite on Microsoft's operating system. Think about that. That's the part off full power that we think that I can make make it happen >>and who are you know, you said you're going in very tight. Who are these Target customers without naming names? But what kinds of businesses are they? You know? How big are they? What kinds of challenges. Are >>they looking at all? The early customers were hardly in the third quarter of the business, but five. Financial sector is big. The pain point of data mismanagement is so acute there capacity limitation is a huge thing. They are spending hundreds of millions of dollars on this big. When that kind of stuff on can they run in the can extract efficiencies out of this hole all their investment. Second thing is manufacturing and tell Cole, and obviously federal is one of the biggest friend of Nutanix and I happened to pitch in and religions is loaded. And they said, Israel, let's do it real demo. And then let's make it happen. They actually tested the product and there are taking it. So the e r piece, where are they? Run Oracle, Where the run big sequence kind of stuff. This is what we're seeing. It >>followed. Wanna make sure there was a bunch of announcements about era tudo Otto, Just walk us through real quick kind of where we are today. And what should we be looking for? Directionally in the future. >>So we started out with four are five engines. Basically, Andi, you know that Oracle sequel and my sequel post this kind of stuff, and we attacked on four problems this provisioning patching copy, data management and then production. But when we talked to all these customers on, I talked to see Ables and City Walls. They love it. They wanted to say that Hey, Kanna, how around more engines? Right? So that's one will live. But more importantly, they do have practices. They have their closest vehicles that they want to have single pane of management, off era managing data basis across. So the multi cluster capability, what we call that's like equal and a prison central which manage multiple excesses. They weren't error to manage multiple clusters that manage daily basis, right? That's number one. That's big for a product with in one year that we regard to that stage. Second thing was, obviously, people and press customers expect rule rule based access control. But this is data, so it's not a simple privilege, and, uh, you would define the roles and religious and then get it over kind of stuff. You do want to know who is accessing the data, whether they can access the data and where they can accident. We want to give them freedom to create clones and data kind of act. Give the access to data, but in a country manor so they can clone on their cure. Clusters there need to file a huge big ticket with Wait for two weeks. They can have that flexibility, but they can manage the data at that particular fear class. So this is what we call D a M Data access management. It's like a dam on the like construct on the river, control flow of the water and then channel is it to the right place and right. But since Canister, so that's what we're trying to do for data. That's the second big thing that we look for in the attitude. Otto. Obviously, there's a lot off interest on engines. Expand both relation in Cecil has no sequel are We are seeing huge interest in recipe. Hannah. We're going to do it in a couple of months. You'll have take review monger. Dubious. The big big guy in no sequel space will expand that from long. Would it be to march logic and other stuff, But even D B two insiders There's a lot of interest. I'm just looking for committed Customers were, weren't They are willing to put the dollars on the table, and we're going to rule it out. That's the beauty of fair that we're not just talking about. Cloud native databases Just force Chris and kind of stuff. What? All this innovation that happened in 30 40 years, we can we can renew them to the New Age. Afghanistan. >>Great. Well, Bala, thank you so much for coming on. The Cuba was >>Thank you. >>I'm Rebecca Knight for stew minimum. Stay tuned. For more of the cubes. Live coverage of Nutanix dot next.

(upbeat music) >> Narrator: Live from Copenhagen, Denmark, it's theCUBE covering Nutanix.NEXT 2019. Brought to you by, Nutanix. >> Welcome back everyone to the cube's live coverage of Nutanix.NEXT here at the Bella Center in Copenhagen. I'm your host Rebecca Knight, alongside of my co-host Stu Miniman, Analyst. We have two guests for this segment. We have Angie Cusworth, she is the COO of Hardy Fisher Services. >> Hi. >> Thank you so much for coming on Angie. >> Hi. >> And we have David Cusworth SVP sales at Hardy Fisher Services. Thank you so much! >> Thank you. >> And husband and wife. >> And a husband and wife team! >> I believe we have done it before, I know we've had twins on the program. >> Right, yes. >> Uh, but uh, yeah. >> Couples who work, I like it! We'll get into how you make it all work. But David, I want to start with you. Describe Hardy Fisher Services for our viewers who may be unfamiliar with your company. >> Yeah, so we own and operate a large data center based in Leeds, so it's a 400 watt capacity data center previously built for BT house NHS patient records in the UK. And we operate that as a reseller base data center, so we are a very clear go-to market. We have our co-location, we have money services and then obviously cloud which is based on Nutanix. >> So, wait Angie what are the biggest business challenges that you face in your world. >> So I think it's trying to convince customers to move to the cloud. Obviously, you know, we've been doing cloud for some time now. I don't know how to-- >> Yeah, so David, we're talking about that move to cloud. It help it put where, you know, your services built both now Nutanix fit in the customers overall picture. Cause you know, you've SAS, you've got public cloud people are building private clouds off Nutanix or other type of hardware, so you know how do you play with some of those other components and position yourself? >> I think a lot of the challenges that we've seen is people are comfortable with Azure so a lot of resellers that we deal with. Azure is a safe bet. Nutanix is still quite a new name in the marketplace. There's people who don't want to move to the cloud because they don't understand it. So, a lot of the time, we show them the cloud platform in our data centers, and can touch and feel it they can actually see it. Which gives them a bit more confidence. And then, from our side it's the service wrap, so it's holding them the hands on the journey to the cloud. So it's given our technical ability to say, you know, we'll do it for you, we'll hold your hands, we'll get you working. And at the end of the day, the cloud is people's businesses. So if the cloud doesn't work, it affects their business and we're trying to put our hats on as a customer. >> Yeah, it's funny. It reminds me, we used to have the joke, there is no cloud, there is just you know, your computer somewhere else. Angie, bring us inside, a little bit? Your customers, it sounds like they're still a little bit of trepidation about them making changes there? >> Yeah, I think one of the reasons that we've been so successful, is that we follow IT Service Management very well. So we help our customers through the whole journey. So people that are new to cloud, we have excellent technical people, that can help them. We have a fantastic data center, as well. So, they know their kits are safe with us. >> Yeah, bring us inside a little bit. You talked about how many racks there. What differentiates your data center? There's you know, most companies, you know, we tell the average enterprise out there, you know. Friends don't let friends build data centers. There's other people that know what they're doing. So, give us a little bit of a virtual tour, if you would. >> Yeah, so our data center. Like I said, It was originally built for BT and for the NHS. And as they moved to cloud, the need for their data center shrunk. Leeds as a city is growing city and there's not many data centers in Leeds, so we took the opportunity to really re-launch the data center. We knew it was a very high spec data center, cause it cost a lot of money to build. And it gives the customers confidence that when they are going in there, it's very secure. It's very high resilience. And from a cloud platform, we've gone completely Nutanix. So it is literally, you can come in, you can touch Nutanix, you can play with it. And it's just the whole journey really, that to make sure they're in a safe pair of hands. >> Talk a little bit more about how Nutanix comes into play with your organization. >> We went with Nutanix because we're looking for something to be different. There's a lot of people who've got this UA to be WES in that V seller market. So we wanted something that was focused on SME. So we've got very, very much SME focus. And cost comes into it. Having that support, so being able to ring somebody up and not being in a big call center in Asia or in Europe. Somebody who can actually talk them through, what the issues are, also be very responsive, and put the customer first. >> Yeah, it's interesting, and when I think about kind of the traditional service provider. It's like they've build out their management stack, they build something at a scale, so that, you know, they can do something that their customer couldn't. It sounds like Nutanix is a different type of offering. We've been talking about it all week. It's not thriving in that complexity, but you know you just have a simple offering. And then, of course, you know price and easy to manage. Is something that service providers need, so, It sounds as if you built this ten years ago, you might have had to do something very different then how you do it today. >> Yeah, no, absolutely. It's given us a market that really hasn't been there in the past. You know, we can help resellers on the journey, we can give them a bit of a lift up, so. If their too small or they've just got going in cloud and they can't afford to get their own Nutanix platform, then we can get them going and then they can start going into Nutanix. But it's a real differentiate. It's like I say, to a lot of people, it's the safe bet it's your AWS. It's you know a Microsoft name. No one ever gets sacked for by Microsoft kind of conversation. >> I think one of the other compelling things is the cost of it as well. A lot of people think it's cheaper to go as your AWS. Actually it's mechanics are very cost effective for our customers and that's why it appeals for, you know the kind of smaller resellers that we deal with. >> You know, are you starting to do any connection now that you think about as your AWS have their direct connect. When you have people's environment, sometimes they might want to access those services or are you starting to look that, in that environment? Where some of the Nutanix hybrid solutions? >> Yeah, so what we do at the moment is we backup mainly to Azure. So we've, we've a central core platform with Nutanix and then, we're back up as a failover to Azure. But, again, customers don't like the complexity of even doing that as a back up. So it's been great coming to the event and seeing the Nutanix backup and the options there because our customers love Nutanix. >> So are you interested in the mine solution, that has been rolling out? >> Yes, absolutely. >> Yeah, yeah absolutely. That's one of the things that we're really looking forward to going back to explore. And that will be next on our road map. >> Are you starting to look out as to which solution with mine you're going to use or are you still under discussion? >> Yeah, we'll leave that to our technical director. I'm sure he'll point us in the right direction. >> One of the things we hear a lot about at this conference is Nutanix's culture. It's people first culture. It's humble, honest, hungry. How does that come into play in terms of your interactions with the company? >> I think for us, that's a culture that we have as well in our own business. And that really does shine through for every person that we've ever dealt with at Nutanix. There it's always customer first. I can't fault them, they're amazing. >> I think for us, it doesn't feel like you're a big company because it's such of a personal relationship. So it doesn't feel like you're talking to a big corporate company where you're not heard, you know, if you're not a a big customer. The relationships we've got with people work and just pick up the phone it might be a really senior position and they'll help us, and that's something that's really good in Nutanix. >> I'm wondering if you've had any experience with Nutanix support, so we know uptime is, is super critical. So what is your experience? >> Yeah, fantastic. I mean, from an operational perspective, I love the self healing, that's built into the platform. Anyway, I love the fact that my technical guys don't have to be uber technical to be able to operate. That's one of the other benefits in Nutanix for us. It ticks all the boxes from an operational perspective. >> I think from our side as well, the technical guys, so, our first and second line guys can understand Nutanix. They can get their head around it, so it's very easy to train and more with Nutanix as opposed to other platforms where it can take up to a year to really understand how the platform works. It is very, very simple for our support desk. Which means, it is less demand on the support that's got Angie then. >> Training in the skills gap is a hugely important issue in the technology world. It's in the United States and also in Europe. How are you finding it, what is it like to be a Leeds based company, are you finding the people you need to fill the roles you have open? >> We're really lucky actually, because our technical director is an ex-trainer, so we can do a lot of the training on site. But Nutanix training is something that we're definitely going to be tapping into. I've been speaking to the guys here, and that's another useful thing for us to take back to the UK. >> Give our audience a little bit of insight, so you know, what you get out of coming out to the Nutanix conference, you came last year to London, you came out here to Copenhagen. What were you hoping to accomplish? What are the conversations been, give us a little bit of a flavor. >> I think it's been good to network with other Nutanix customers to understand their journey. Definitely to learn about what Nutanix is doing now and in the future. When you're running a business it's kind of head down sometimes. Allowance, you know, you don't get time to really sit and look up what the market is doing. So for us, it's also to be part of our journey, you know, we went to event four or five years ago when it was much smaller, much newer name. And to see how fast Nutanix has gone is amazing. It really is. >> Absolutely, I think it's given us clarity on what we need to do next year. Like I say, you've helped us by coming here today and yesterday, seeing the presentations on how we can implement that into our own business. And how we can really take Nutanix forward. >> In terms of the future, you said you are going to, you're looking into Mine. You're thinking about using some of the Nutanix training, capabilities. >> Frames, Beam. >> So, there's a lot there. >> So yeah, we've really honestly taken so much back and I can't wait now. I think for me personally, it's re-energized me. I'm excited about going back and just working out where we can really take Nutanix forward. >> And what's next for Hardy Fisher? >> It's just growth, we're at an early journey now. So we're kind of at the start of our journey, over the next five years, it's all about growth. We see Leeds as a bit a city that's growing itself. We've had a lot of changes in Leeds as a city. It's still quite small. It's a digital city, but it's got massive focus on growing. We're having a big part of that because we're one of three data centers in Leeds. So, it's not a heavily populated area for data centers. And we're all about helping local resellers, you know, get on that ladder for Nutanix. >> So that will be a big driver for us, you know help the small MSPs. You know, let them touch and feel Nutanix in our data center. And then hopefully give them the leg up for them to buy their own boxes, and then co-locate that in the data centers as well. >> So, as as as devoted Nutanix customers, any advice for Dirige Pandey? He's got, he's under a lot pressure. It's a competitive landscape. You love Nutanix. >> Angie: He's nailed it. >> David: I think, just keep doing what they're doing. >> Rebecca: Stick to your knitting. >> Don't get sold to one of the bigger boys and keep the-- >> Yeah, absolutely, keep the culture. And the, everything that you're doing technically wise it's just unreal. We're blown away. >> I think the culture as well, keep it to grow as big as you are now, keep that culture which has been very hard. I mean, we try doing it in our businesses. You know we have a very hardworking ethic. But we want people to enjoy where they work. We want to have a good work flow, life balance. And it's very difficult to do in a big company. >> Is it, do you like working with each other, in your husband and wife team? >> Yeah, it has it's challenges. (laughing) It has it's challenges but we've worked together for 12 years now, so. >> It's gotten better at work. >> All right. >> It's very hard because, I sell it and I support it, so unless I sell it properly I get in trouble. (laughing) >> Dog house. >> I have to reign him in. >> Exactly, well David an Angie, thank you so much. It has been an absolute pleasure having you on the show. >> Thank you very much for having us. Thank you. >> I'm Rebecca Knight for Stu Miniman. We'll have more for Nutanix.NEXT in Copenhagen coming up in just a little bit.

>> Announcer: Live, from Copenhagen, Denmark, it's theCUBE! Covering Nutanix.NEXT 2019. Brought to you by Nutanix. >> Welcome back everyone to theCUBE's live coverage of Nutanix.NEXT. We are at the Bella Center in Copenhagen, Denmark. I'm your host, Rebecca Knight, alongside of Stu Miniman, of course. We are joined by a good friend of theCUBE, Ray Wang, principal analyst and CEO of Constellation Research. Thank you so much for returning to theCUBE. >> Hey, how you doing? Good morning! >> Good morning, good morning! >> Good morning! (laughing) >> Good morning! >> I don't know. I get all my accents wrong out here. >> (laughing) So, you got a shout out on the main stage this morning, from Monica Kumar, congratulations on that. She talked about you and your research on the infinite role of computing. You also do a lot with the future of work. I know that that is really right in your wheelhouse right now. What are you hearing, what are you seeing, what kinds of conversations are you having that are interesting you? >> Yeah, so, this infinite computing option, it's one of the that we're talking about, the fact that you can scale out forever, right? And the problem that's holding us back has been technical debt, right? So all that legacy that everyone's got to figure out. It's like, my connections, my server, my disk-rack recovery, my disaster recovery, my backup, everything. It's a pain in the butt. And I'm still trying to get onto the cloud. So on that end, we're like, okay, all this stuff is holding us back, how do we get there? Now, the future of work is a little bit different. We're seeing a very very different set of work. People have talked about where we are the gig economy, but that's just one aspect of it. Everything is being decomposed into microservices. Large processes are becoming smaller and smaller microservices, they're being reusable, well our work and tasks are following the same way. We're getting smaller and smaller tasks, some are more repetitive, some are going to be automated, and it's really about where we actually find the difference between augmentation of humanity, and full automation, and that's where the next battle's going to be. >> Yeah, Ray, some of the discussions we've been having this week, is how do we really simplify the environment? The balance I hear from customers, on the one hand, they're always like, I don't have enough money, I don't have enough personnel, on the other hand, oh my gosh, that full automation sounds like you're going to put me out of a job. We know we're not putting everybody out of work in the next couple of years. There are challenges; we worry about the hollowing out of the center of the economy, but here, what Nutanix is trying to do, of course, is, I don't want to have to thrive in that complexity anymore, I want to be able to drive innovation, keep up with that, take advantage of that unlimited resources out there, so, where do you see, you've been here at the show, what are you hearing from the customers here? Anything different in Europe versus back in North America that you'd share about that journey onto the changing roles? >> Oh it's a great point. It's about simplifying everything where you can, it's about areas of automation where they make sense. Here in Europe it's slightly different because a lot of the focus in Europe has been about cost and efficiency, followed by of course regulatory. Those have been the two drivers. And they've been battling that in order to be, even they will look at some level of innovation. Where in the US, people are head on doing innovation, regulatory and operational efficiency at the same time. So that creates a very very different environment. But what we have noticed are some patterns, especially when we look at automation and AI; there are four areas out of seven where we see a lot more automation that's happening. The first one is massively repetitive tasks, those are things, yeah, got to get that out of the way, we don't do this very very well. The second one is really thinking about massive nodes of interaction. When you're connected to multiple places, multiple organizations, multiple instances, that's something where we start to get overwhelmed, and then of course, there's lots of volume. If you've got lots of volume or requests that are coming through, you can't possibly handle that, and that's a place where we see a lot of machine scale. And the last piece is really when you have to scale, humans don't scale very well. However, it's actually not a hollowing out of the middle; it's actually a hollowing out of the ends in a very, very real end, because really really simple tasks go away, super complex tasks go away, and the middle actually remains, and the middle is things that are complex that cannot be recreated by math, they're also areas that require a lot of creativity, humans make the rules, we break the rules, and then the last part is really fine motor skills and presence, the machines still aren't as good. So we still have some hope. So the middle stays, it's the hollowing out of the ends, the high end jobs and the low end jobs are the ones where we're going to see a lot of risk. >> So what does that mean? So we have, leaving the middle there, and as you said, the high end jobs and the low end jobs go away, but what does that mean in terms of the skills? In terms of what employers are looking for, in terms of what they need in their prospective applicants and hirees. >> That's a great point. Soft skills are important; it's the qualitative skills that become even more important, it's also being able to manage and orchestrate the hard skills; because you don't necessarily have to know how to do the calculation, you have to just know which algorithm to apply. >> Okay, and then also, these soft skills of managing people, I'm assuming too? Because computers are not so good at that either. >> Yes. Soft skills are managing people, but also manage the human and machine equation that's going to happen. Because we have to train the machines, the machines aren't going to know that level of intuition, and there's a large amount of training that's going to happen over time. >> All right. So, Ray, one of the things Nutanix is doing is, as they've been transforming to not only subscription, software's always been at their core, but they're starting to do not just infrastructure software, but application software. I know you live in that world quite a lot, so when you hear Nutanix talking about building databases, delivering these services, it's something that I look at, Amazon does some of that, but for the most part they're infrastructure and build on top of us. How do you think, how is Nutanix doing, what are some of the challenges for them, going up against some of the bellwethers out there in tech, and all the open source projects that are out there. >> So the challenge is always going to be, there is a one dominant player in every market. And what they're providing is an alternative to allow the orchestration of not having that, not only that dominant player, but a choice. So in every single market, they're focused on giving users choice, and giving the ability to aggregate, and bring everything into one single plane. That is tough to do, right? And the fact that they see that as their big hairy audacious goal, that's impressive. If you said they were going to do this three years ago, I wouldn't have believed them. >> Well yeah, I think back to, remember almost 10 years ago, VMware tried to get into applications, they bought Zimbra, they bought a few others. Cisco did like 26 adjacencies, they were going to take over video and do all these things, and we've seen lots of failures over the years. They refocused on their core, was a big thing that I heard, that the users seem to be excited about. Are there areas that you're find especially interesting as to where Nutanix is poking? >> So, I would say that Nutanix three years ago was a little bit sleepy. They got comfortable, they did the stuff that they did really well, and it feels like, maybe about 12 months ago, Dheeraj had a different vision. Like something snapped, something hit, he said this isn't working, we're going to change things, and we've seen a whole bunch of new talent come into play. We've also seen a huge expansion of what they're trying to do, and a cleanup of all those side projects that were all going on before. So I think they've actually honed in on, okay, if we can simplify this piece, this is a money-winning business for some time, and they're talking about 80% margins last quarter, I mean that's huge, and that's just trying to save customers money, and make their lives simpler. >> Do you think that they have the messaging right? Because, I mean, they're going to this Thoreauvian/Emersonian idea of simplify, simplify, simplify, and it does resonate, of course! What customer doesn't want a simpler computing experience? But do you think that they are reaching the right people, and they have obviously very passionate customers, but are they getting into new businesses. >> I think they're getting to the businesses that their customers are asking them to, those adjacencies are huge, I think and when you think about cleaning up technical debt, all that legacy debt that you actually have to fix, I mean, this is where you begin. It's so hard to make that cloud journey to begin with, it's even harder to carry all that legacy with you. And we're going to see a lot more of this going forward. >> All right. So, Ray, talk a little bit about, I loved an event you did last year, the people's centered digital future. Help explain to our audience what this is about, and where you're taking it again this year. >> So that event was a one-time event. We were celebrating the 70th anniversary of the United Nations founding, we were celebrating almost 50 years of the internet, and 50% of the world being connected to the internet. And part of the reason that was an important event was, we really felt that there was a need to get back to the roots of where the internet had begun, and more importantly, talk about where we are today in the world of privacy. One of the biggest challenges we have in the a digital world is that your personal data, your genomics, all this information about you is being brokered for free. And what we have to do is take that back. And by taking that back, what I mean is, we've got to make all these rights, property right. If we can make that a property right, we can leverage the existing rules and legislation that's there, and we can actually start paying people for that data through consent, and giving people that ability, on consent to data, could create lots of things, from universal basic income, to a brand new set of data economy that equalizes the playing field, while keeping the large tech giants. >> There's some of those big journeys that we went on, you talk about the internet, this year's 50th anniversary of the first walking on the moon, and you look at how entire countries rallied together, so much technology was-- >> Yeah, look at India. >> Spun off of what they've done there, it's like we need some rallying cries in today's day and age to solve some of these big day and age. Is that AI? Where are some of the big areas that you see tech needing to drive forward in the next decade? >> I think the big area's going to be around decentralization, giving individuals more empowerment. We've got large, big tech companies, that are, I'd say, imbalanced. We start companies right away, building monopolies on day one, and we don't open up those markets. And the question is, how do we create a level playing field for the individual to be to compete, to bring a new idea, and to innovate, if that's continuously stifled by big technology companies without an opportunity, we're in trouble. And so that starts by making data a property right, to the personal data. It starts by also creating marketplaces for that data, and those marketplaces have to have regulations, similar to capital market flows. The way treat exchanges, we treat marketplaces, we need to do the same thing with the way we do with data, and then the third piece, there has to be some level of a tax, that goes to all these data economies, so that they can fund the infrastructure and the watch dogs that are there. Now this is coming from a free market, I'm a free market capitalist, okay? I can't stand regulation, but I also realize that it's so important that we have a fair market. >> But do you, we know so much about how Americans are so much more cavalier about their privacy than even Europeans, what will it take to galvanize Americans to care about those little crumbs that they're leaving on the internet, that is the data that you say should be a property right, that we should be paid for? >> I think it's going to start with companies actually take, and do the right thing, where they actually give them that opportunity to monetize that information. >> Will they do that? >> I think the new set of startups are starting to do that, because they're looking at the risk that's being posed, at Facebook and Google and Amazon, on the anti-trust, DOJ, FCC, they're all coming in at the same time, the FTC, they're all wondering, do we break these companies up or not? The short answer is, I don't think they're going to, because we're competing with China, and when you're looking at that scale of data, where Amazon's transactions are only 1/10 of Ali Baba's? That's huge. So the consolidation has to happen, but we need to create a layer that actually democratizes and creates a fair trading play. >> And those startups, you think, can compete with established players? >> I think once we set the roles, and the ground rules, I think people are going to be able to do that, but once you free that data, what are we competing on now? You have to pay for my consent, you have to earn my business, you can't trade it for free, or just say, "Hey look, you are the product." That changes everything. >> Rebecca: Yeah, that's a good point. >> Ray, I know you spend a lot of time talking to, and giving advice to some of the leaders in technology, you're welcome to get into some specifics about Nutanix, or some of the cloud players, but what are some of the key themes, what are people getting right, and what are they still doing wrong? >> Okay, so theme number one, this is going to be a multicloud hybrid world for a long time. Anybody that's bucking the multicloud trend, they've missed the point, right? Because we want portability in data, there's only two or three players in every single market, if I can't move my data, my workloads, and my IO in and out, then you've actually created vendor lock-in from hell. And I think customers are going to protest against that. The second one, and you guys are probably following this trend a lot, is really about AI ethics and design principles for AI. So what is ethical AI? We've got five things that are important: The first one is make sure it's transparent. See the algorithms, see what they write. Second one, make sure it's explainable. Hey, bias is not a bad thing, so if I'm discriminating against redheads, with, left-handed, and that happened to like, I don't know, Oracle, fine. But, if that was unintended, and you're discriminating against that, then we have to get rid of that, right? And so we have to figure out how to reduce that kind of bias, if it's unwanted bias. If you discover that you're discriminating, and not being inclusive, you've got to make sure that you address that. So then the next part is, it's got to be reversible. And once you have that reversibility, we also make sure that we can train these systems over time. And then the last piece is, Musk could be right! Musk could be right, the machines might take over, but if you insert a human at the beginning of the process, and at the end of the process, you won't get taken over. >> I want to hear about what the future of work looks like for Ray Wang. You are on the road constantly, you are (laughs) you are moving your data from one place, you are everywhere, all the time. So what do you have on next, what's exciting you about your professional life? >> I think the challenge's that we are living in a world where there's too much information, too much content. And you guys say this all the time, right? Separating the signal from the noise. And people are willing to pay for that signal. But that is a very very tough job, right? It's about the analysis, the insights, and when you have that, people don't want to read through your reports. They don't want to watch through the videos. They just want to call you up and say, "Hey, what's going on?" And get the short version of it. And that's what's making it very interesting, because you would expect this would be in a chat bot, it'd be in a robo advisor, doesn't work that way. People still want the human connection, especially given all that data out there, they want the analysis and insights that you guys provide, that's very very important, but even more important right now, it's really about getting back to those relationships. I think people are very careful about the relationships they're keeping, they're also curating those relationships, and coming back to spending more time. And so we're seeing a lot more of in-person meetings, in-person events, very very small, curated conversations, and I think that's coming back. I mean that's why we do our conference every year, as well, we try to keep 200 to 300 people intimately together. >> Those human connections, not going away. (laughs) >> Nope, not going away, in an automated, AI, digital world! This is our post-digital future. >> That's excellent. Well Ray, thanks you so much for coming on theCUBE, it's always so much fun to talk to you. >> Hey, thanks a lot. >> High energy guy (laughs). >> Low energy. >> I'm Rebecca Knight for Stu Miniman, we will have more from the Bella Center at Nutanix.NEXT coming up in just a little bit. (upbeat music)

>> Narrator: Live from Copenhagen, Denmark, it's theCUBE. Covering Nutanix.NEXT 2019 Brought to you by Nutanix. >> Welcome back everyone to theCUBE's live coverage of Nutanix .NEXT here at the Bella Center in Copenhagen, Denmark. I'm your host, Rebecca Knight, along with my co host, Stu Miniman. We're joined by two guests this segment. We have Mayur Shah. He is the Global Head, Data Center and Software Defined Everything SDx at Wipro. Thank you for coming on the show. >> Thank you. >> And Thenu Kittappa, Director GSI Sales at Nutanix. Thank you so much. >> Thank you for having me. >> So we're talking today about fluid ITs. Wipro, of course, is an Indian multinational corporation based in Bangalore. You gave us a talk yesterday here at Nutanix .NEXT. Tell our viewers a little bit about how you view fluid IT. >> Sure. So we believe that the kind of transition the industry is going through, the pressure businesses are getting in terms of having their offering aligned to the customer expectations, they're digital natives, and so and so forth have digital transformations. They are also under tremendous pressure of innovating much faster than they used to do before. And the same pressure has been put back to the IT. How IT support that kind of changes and agility, which business would need in general. We believe that now, previously we used to have a plan for five years and a roadmap and we used to forecast what kind of architecture mission may end. But now it's time for us to give that back to business. There are a lot of uncertainties and how we can handle those uncertainties that's main reason why we are thinking little out of box in terms of getting things fluid. >> Mayur, I like that comment because part of the transition used to be I bought a product and I thought about how many years did I depreciate that product for? So I want to get your, what are you seeing and how is it impacting your customers? Nutanix talks about building experiences, so are they meeting that goal? How is that helping with both what you're doing and ultimately your end customers? >> So, what we believe is as you rightly say the end user customer's experience, business agility, and their competitiveness for customers at the prime, right? So the way we are now aligning our offerings, aligning to customer needs, changing our models of measurement from SLS to business level BLS. Those are the things which we are doing for aligning to the businesses and ensuring that they benefit in terms of many of our offering are now experience-driven. So SLS and BLS are also experience-driven, so we in our virtual desk offering, we offer the customers based on the experience problem, the penalties are assigned. So we proactively manage the end user experience without them even knowing it. So those are the few examples. >> Thenu, I have to imagine this is a big piece of your job is the traditional channel used to be how do we get beyond selling boxes, selling services, consulting and everything, but the SI is more about that whole experience. >> It's actually a whole different experience. It's been a great show for us from that perspective. We have a lot of our partners starting up, giving us the support we need from the SI community. Wipro was a sponsor, so it's been great. And to be honest, that's exactly what we're trying to do with SIs here. We're taking the solution and outcome based approach. Let's talk to the customer, what their business needs are. Let's see what kind of solutions we build to fit that. It's not just Nutanix. How does Nutanix work with HPE? How does Nutanix work with the networking, SDN? Let's give them an outcome-based solution. And let's support it with the right level of experience. So essentially, just in time to market is the goal that we're trying to achieve with partners like Wipro. >> Thenu, can you give us some examples of what, the kinds of conversations that you're having and then how it influences you when you go back to your company and you go back to Nutanix and you are then in the war room trying to figure out what kind of next new architectures and designs you can provide. >> So normally when we work with customers and with GSIs, you start with the core problem of what are you trying to solve over here, right? You have a five year plan. Are you trying to grow to a certain extent? Are you looking for your VDI to cater a certain security needs or certain financial needs? And so, then, it comes down to what is the business requirement here? Is it scalability? Is it reliability? Is it security? Is it financial modeling? You might be sitting with a customer who says, this is a great option, but I don't have budget to do this. I want to transform myself to the next level of technology, but I don't have a budget. And when we have these joint customer conversations with partners like Wipro, they say, great, let's offer a solution. And here, by solution, we not only cater to the technology, but we're also looking at where you need to end up in five years, what kind of business models and commercial models we can do to support you and what are the right products we can bring to you so that you only concern yourself with the outcome. You don't care about the infrastructure stack underneath it. Let's make everything invisible for you. But they just take our invisible story to a whole different level. >> Mayur, when I think about the transformations that customers are going through, the education and training is often a big piece of that. Where does that fit in to what you're doing, what services Wipro offers, education there, and how much of it does the simplicity of Nutanix involve in that? >> It's a great questions. So what we actually, and it helps us a lot, when we bring in the complex technologies for our end customers, they also have the owners and they need to get appreciative of what we are offering. With Nutanix's simplicity it's all given. They know that things work and things work super simple. Now whatever we bring on top of that, that's where it adds a lot of value without missing too much of time for enabling our end customers, and that gives outcome. So we are, as a whole, as a solution, we are able to give that outcome confidence and experience to customers. >> So what kinds of conversations are you having at this conference, in terms of what kinds of learnings are going on? You're talking to fellow customers of Nutanix and able to say hey, what you're doing over there, maybe we could try something similar at Wipro. >> Yeah, so one good part what I've seen people are using platform for variety of use cases, variety of business applications. Now we at Wipro, we have mastered some of them, but not all of them. But we see a lot of customers speaking about how they are using massive scale for HyperCloud, for instance. They are using it for databases, applications, mission critical applications, and we feel now it's time for us to branch out into that. >> I'd actually like to add to that. All the conversations we've had is amazing with customers. You think you built a product to meet x use cases, and then the customer comes back and says, you guys did great with being on these X use cases, but guess what? I found out this X plus 1 use case, and it's perfect. And that is what we take back and say, okay, is there a market around this, which we can then commercialize and make it easy to consume? >> What would you say, so you're based in San Jose, and you've been with Nutanix for five years now. What would you say are some of the differences that you've seen from US customers versus here we are in Copenhagen, European customers, and also Indian customers? >> Oh, that's a difficult questions. You're really putting me in a difficult position here. But in general, I would, you know, our European customers look to innovation, but they also look to baked in solutions, and more tighter integration and collaboration with partners. The US customers want to be on the cutting edge of technology. They're very high risk-takers, so when you're defining a solution and a model that works for them, it's a completely different ball game in terms of how much risk they are willing to take, what price point they want to do, and then they're also very, very particular about I want Vendor A, B, and C to work together. Go make it happen. With a lot of the Indian and the Asian customers, and even our European customers, they're more SLA based. Mayur, what do you think? >> Absolutely. I think we see a clear, here in this area of Europe, they are much mature, the second and third level of outsourcing people. They are aware of SLAs, they are aware of the services. They expect a little more than what we do and we, let's say if you compare back to India and US in some time, they are the first time or second time outsourcers, but here's the difference, they clearly wonder about the outcome. >> Mayur, the announcements that we've had this week. Are there anything that you're looking to take back to your customers, or anything that either announced or some of the previews they've been giving that you're especially excited about? >> Sure. So I think there's a great timing. I was just talking last night. We are doing investments, innovation investments for three years, it's a three years plan. And exactly the synergies so well. The announcement, what we have heard here are kind of synergizing what we are doing in the road map. For example, we and the fluid IT what she told, is all about delivering those next generation future-proof architecture, leveraging those announcements. The era, we are working on databases as always, which covers the mission-critical application, and things in a much advanced way. We believe in our road map here, we calling it a service theater, which actually delivers the experience and outcome. So there are synergies they talked about insights. And we are talking about delivering those real time, predictable stuff, based on, and our vision is to give intent with everything, so you have to just define the intent and things will fall in place. So there are a lot of synergies and we definitely take back few of them, which is databases as a service, insights, IOTA, Edge, a few key things we will take from here. And of course the HyperCloud, the AWS migration. >> Well, Mayur's being very, very humble here. One of the announcements that we did make over here at the conference was Wipro has standardized with Nutanix on their virtual desk solution and we're going back to both our customers, their customers, and our field with this offering. So the virtual desk is their own IP. They've done very well in the past with virtual desk, but as they are looking to do more standardization, get in to the next generation solutions, we worked very closely with them to build a Nutanix and HPE-based stack with Centrix, to offer this as a turnkey solution, which they've already done, but with better economics and time to market. >> And do you see that as sort of the future? >> Yes. That pretty much becomes a fundamental building block based on which almost all of our other solutions are going to to get built. The next one coming up will be database as a service, similar constructs. How do you make database consumption and Ops transfer to the end user? Followed by IoT, now IoT is a real different ball game because everything is customized. A lot of customers like to go dabble in it, but at the end of the day you need to build a solution around it. >> Thenu, and actually one of the questions we've had is we look as Nutanix moves beyond just infrastructure software to some of the application software, seems that the GSIs would be a critical player for building services. >> Yes! We actually have this really funky graph, verticals, base our AoS, where do GSIs fit in. It's the solution and pulling everything together, and making it more of a customer business case based offering, as opposed to a customer piecing itself. It's becoming a big ask with G2Ks, right? They're not doing large RFPs, they're actually doing very business-based SLAs, and now the control lies with the business owners within large customers. So it fits very well with our story. >> Excellent. Well, thank you so much Thenu and Mayur. Thank you for coming on theCUBE. >> Thank you. >> Thank you, our pleasure. >> Thank you. >> Our pleasure. >> I'm Rebecca Knight for Stu Miniman. We will have more of theCUBE's live coverage of Nutanix .Next coming up in just a little bit. (upbeat electronic music)

(Upbeat Techno Music) >> Announcer: Live from Copenhagen, Denmark. It's theCUBE! Covering Nutatnix.Next 2019. Brought to you by Nutanix. >> Welcome back everyone to theCUBE's live coverage of Nutanix.Next. We are here at the Bella Center in Copenhagen. I'm your host, Rebecca Knight, alongside of Stu Miniman, the analyst for theCUBE. We have two guests for this segment. We have Manoj Agarwal. He is the SVP of Engineering at Nutanix. Thanks so much for coming on the show. >> Thank you Rebecca. That's good. >> And Gil Haberman. He is the Senior Director of Product Marketing at Nutanix. Thank you so much for coming on the show. >> Thanks for having me. So, our topic today is Xi Clusters. These were announced at Anaheim, at .Next back in Anaheim. Gil, why don't we start with you. Describe the business problems you were hearing from customers and how these Xi Clusters are designed to help solve them. >> Gil: Sure, first thanks for inviting me. I'm a big fan of theCUBE. It's so great to be here. To your question, at Nutanix, we've been working with customers on the vision of Hybrid Cloud for a number of years now. And the different challenges have evolved over time. Initially, there were pockets of public cloud adoption where customers wanted to simply find a way to operate across multiple clouds. But today, the challenges are different. Now, as customers are looking to adopt business critical applications that span private and public, bursting and migrating applications, there's a strong need for consistency across environments. And we gear around consistency around 3 aspects. The first is infrastructure. The second is operations. And the third is the consumption model itself. From an individual perspective, what we keep hearing is that the same VMs and applications must be able to work across environments, without significant replatforming or retooling. From an operation's perspective, cloud engineers truly need a way to utilize the same practices, integrations, in work that they have done on their applications for many years, across multiple clouds. So there's a need to sustain the same practices across these multiple clouds. And finally from a consumption model perspective, there's a need to have a platform that drives the same level of consistency in terms of licensing and software across different environments. And for that, we at Nutanix have to evolve to empower operators to be able to address all of these needs of consistency across private and public. >> Now, I would like to add something to it. You just think about three years ago. The entire world was talking about "Everything is going to be public cloud." And very soon, all these CIOs also realized that it's not going to be just public cloud or just private cloud. It's going to be Hybrid. And we ran a survey with 2,700 IT professionals who participated in the survey, and what we learned mainly 91% of them, they said hybrid is ideal. And the second thing that was not also a surprising thing was 94% of them, they said the app migration or app mobility is going to be the key. And then we look at that option like "How are you going to adopt?" And that was also strikingly similar, like what we see currently maybe 18% or so, that they are into the hybrid world and getting onto close to 41% or so in the next 24 months. >> Yeah, but Manoj, I'm glad you brought that up. When I talk to users, the thing that they're concerned the most about are their applications% and their data. And in IT forever, migrations have been a challenging thing to do and it was usually, you set up a migration and it takes you weeks or months to do it. Today, migrations aren't even going to be even a one time thing. If I'm moving from one cloud to another, if I'm moving from private to public, or even public to private. I need to have some flexibility to what I'm building. How has that informed how you're building your architectural designs? >> That's a great point. In fact, we always feel that architecture matters, and why the fundamental technologies that we are building should help. Two things that I'll say. One is the data replication technologies that we have built and strengthened over time. Plus the second thing is the network. If you get the network right, then you are very slowly there. And we had been reflecting on the data side, you know. 10 years of journey and data replication technologies like we have built. Networking we have been very hard at work on that front also in the last three years or so, with the building of Xi Cloud. We'll see and hear more and more, especially in the context of Xi Cluster. What you see is that we have done the ready integration with AWS ETCs. Thereby first of all all the services that exist in AWS. It's available to the customers with their app, running on XI Clusters without changing anything there. >> This is a competitive market so let's talk about differentiation. How do you see the product as completely different from your rivals and then how are you positioning it to your customers? >> Yeah. I'll go back to again the same thing. Architecture matters. We were not the first ones to go out with a hybrid converse like in 2013. There were a lot of competitive solutions that existed at the time. But we took our time. We wanted to make sure that we do it right. We do provide choice to our customers. That's where we matter. As we are building out solutions, again going back to the four principles. Applications sort of require change. You don't require an IPO presence to change, so when we are building the solution, we are making sure if you want to pay for private cloud, on-prem our service provider. Or you want a public cloud. Any of the big cloud players or this new cloud, that you have a common architecture underneath. You have the same management plain with the prism. You can really orchestrate, and manage the entire infrastructure. You have the flexibility in terms of the networking. Other services that you want to go and use, you have the choice of wahtever platform also. Like something that we don't want you to go and change if you don't need a change. Lastly, I would say, on the business side, we do want to give the smarty cloud world the flexibility for the customers to bring a cloud of their choice and if they want to switch, they should be able to switch with one click also. >> Yeah. Gil, I'm wondering if you can actually explain to our audience one of the challenges here is deploying unbared metal is not something that anybody can just do on the public clouds. For AWS, the first solution was actually VM ware on AWS. They had to develop that but they're now opening that to be able to use. Can you walk us through where we are with the cloud providers and that's I think part of the reason why this isn't yet generally available. Indeed, AWS has been the first to open bare metal and this is really the path for us at Nutanix to make clouds invisible as well. We worked with a number of platforms on Prem and now we want to extend that to public cloud and having an ability to actually access bare metal is the first step in doing so. Beyond that, what we've done is what we believe is the hard work of making things very simple to drive customer delight. And so what we've done is integrate into AWS rather than just running on top of AWS, inside existing accounts and VPCs of customers and the outcome has benefits on both technology and business perspective. From the technology perspective, cloud operators can see all bare metal as well as cloud native services in one place, one inventory. And we believe that this type of topology will provide better performance. And then on the business side, this allows us to do a couple of things. The first, if you are an AWS user like most of our customers, they can use AWS credits for that bare metal infrastructure. At Nutanix, we are now able to evolve our services to provide hybrid licenses, so our licenses would eventually be portable. And so you see how we are gradually building towards this portability across multiple clouds, AWS being the first cloud. >> Yeah, it's great to see Nutanix- We've seen a few other companies moving towards that model because if I'm software and truly agnostic, you should be able to have it across those environments. I believe Solidfire a couple of years ago started doing some of the things; A couple other companies. So the X in AWS sounds like it will be first. We know Google has been the partner of Nutanix for a while. Could you just give us where are we with Google and Azure? Kind of to round out the big three. >> Sure, so we have started to work with AWS and we have announced early access now inviting customers to sign up with us to get access. We are also actively working with Azure to figure out how to together bring better bare metal services and the type of software on top of that. And of course, we believe that other cloud vendors are going to open this up as well and Google Cloud being a close partner of ours is an important part of that strategy as well. >> And we are doing something with Google already as you know. We have integrated the entire stack using their nested vertilization technologies, like running on their vertilization the HB which is nested. Today, we run a lot of our customers prospect they run. The test, our experience the entire solution on Google test prime. We have brought out more than a thousand users every month, that they access it. So it's a journey, like when they have the full bare metal, you can see a lot more but we are very engaged with them. >> I want to talk about the future now and have you looked into your crystal ball a bit, 6, 10, years from now. What do you see- This is such a fast changing environment but how do you see the cloud evolving and then how do you see Nutanix? What role does Nutanix play? >> Last 10 years, it was all about how we bring public cloud into the private cloud, right? Next 5, 10 years when you think about it is all how do we really make it hybrid. The experience that what customers have come to expect in the last 10 years. You can go and pick any kind of platform on which you want to run the same stack. You won't need to worry about it. Something similar that needs to happen and the underlying architecture of technology which will go and drive that is going to be data mobility, same control plane that can go and extend this smarty cloud. This story by the way resonates very very well with the customers because it's not easy to get your IT for support, to get trained on different cloud technologies also because the talent things cost there. And if you can go and teach them one interface and have them run with the choice of infrastructure or the back form or the cloud, that's what we think we can make a huge difference for the customers. >> Yeah, so I want to make sure I understand when talking about your hybrid or multicloud strategy, we've got Xi Clusters help you get in and matches what you have on sight. Have you had a conversation about Kubernetes yet? Where does Carbon which is the Nutanix Kubernetes fit into this overall discussion? Is that just part of the platform that gets baked in and therefore we don't need to talk about it or am I missing a piece? >> That's a great question because the beauty of what we're talking about is that we bring the entire software and the entire platform with us wherever we go. Part of that stack is carbon and calm. We need the ability to have both traditional applications alongside modern applications with Kubernetes. Even hybrid applications that include some front end that might be containerized, maybe back end that is not yet containerized. And all that, everything that we've been doing on-prem, can now be moved into any other public cloud we provide. >> It's part of the compute, right? You got the VMs, now you got the containers. It's part of the backbone. >> So yeah, we've heard from some people say that Kubernetes is just the new containerized compute. We don't need to talk about it and I'm okay with that, because it's just in there. >> Yes. Absolutely. >> Excellent. Well Gil and Manoj, thank you so much for coming on theCUBE. >> Manoj: Thanks so much for hosting us. >> Gil: Thanks for having us. >> I'm Rebecca Knight for Stu Miniman. Stay tuned for more of theCUBE's live coverage of .Next. (Techno outro plays)

>>live from Copenhagen, Denmark. It's the Q covering Nutanix dot next 2019. Brought to you by Nutanix. Okay, Welcome back, everyone. To the Bella Centre in Copenhagen, Denmark. We are kicking off day two of the cubes live coverage of dot Next Nutanix the Nutanix show dot Next I'm your host, Rebecca night sitting alongside stew. Minutemen, of course, Do. The word of the day is delight. And in Copenhagen, Denmark, which is a year after your voted the most happy, the happiest country, the country that coined the term Hugh Ge, which means a sense of well being. What do you think delight It means in the context of this show in particular. >>Yeah, Rebecca. Right yesterday I thought I only knew one word. Ivan tackle. It was, Thank you, of course, but Hugh GE is actually one I I'd read about cause it's interesting. The study of happiness. They actually have an institute here in Denmark on talk about it. As you said, the people are some of the happiest. You say, Wow, it's, you know, often cold and rainy and things like that. But they do look into the study of delight, and it's it's something that I find pretty fascinating. I read a book by Tony Shea, who's the founder and CEO of Zappos talked about. You know, we all talk about where you want to go in career and what you want to do. But you know, how do we actually understand happiness and bringing it to the Tannic Show? Definitely. There is a certain joy from the community here. We've had a lot of talk with some of the practitioners as well as some of Nutanix employees, they want to say customer focused. They wantto, you know, build these experiences as the CEO Dheeraj Pandey said. And therefore, it's not about that that product, because so much in technology it's that new, shiny thing that we understand. Oh, it's never a silver bullet, and there's always the repercussions. And how do I have to reorganize? Things change so fast and technology. But if I could have experienced with the example get used all the time, is you know what would transform when we move to you know, the smartphone revolutionized by the iPhone or so many other things that just pull together, that that simplicity that gets baked in the design, something we've talked about both, You know, in Denmark as well as from the Nutanix discussion s o. So pulling those pieces together kind of a left brain right brain all pulling together. It has been interesting. And yeah, it gives kind of a highlight as to why Copenhagen was a nice place. Definitely. We've enjoyed, you know, being here at the show. >>Absolutely. And I think you're you're you're you're right on or we'll be talking a lot about designed today because delight is one of those again. It's something ineffable quality. You don't know you're being delighted because you're just being delighted. It's just nice at the ease of use. And in Monica Kumar, who we had on the show yesterday, of course, was talking about all all of the elements that go into that, taking 10 clicks and making enemies e swipe, eliminating downtime just a kn easy, intuitive use, which is which is absolutely what goes into delighting customers. We're gonna have a teacher. I'm a Chandran on the show today, talking Maura about designed to, uh, tell me about the energy of the show. We're gonna get into Nutanix a bit more today too. But just what do you think about the energy? Ah, what what you're feeling. >>So there are certain shows that we go to where we know that you have the true believers at the show. Splunk sw dot com is one where they all love the geeky T shirts that they get and people enjoy their service. Now, another one. A lot of the software companies it transformed the way they think. And then then they work. S O. You know, Dave wanted for years would tell me about that community community I know. Well, the VM world community. This reminds me of earlier days in VM World VM wear, you know, is dominant in their space. But, >>you know, >>they're shows. Not exactly. You know, a There are parties and their friends that we get together and one of the best communities in the industry. But, you know, it's a much, much bigger company. When you're 60,000 people and things like that, there's not as much of the kind of smaller, you know, touch and feel. You know, we heard from Monica yesterday. She talked about right when she joined the company. You know, somebody she knew would reached out about an issue that need to be worked out and just seamless, all swarming to solve that issue. Something, you know, I've done it. Some companies I've worked out where you know what teams pulling for. You know, the customer comes first and you get things done. So the customers here definitely are highly engaged, very excited because the experience of using the solution has made their lives easier and transfer help them transform their business. You know, that goal of I t helping toe not only support but be a driver of the business is exciting. >>So So exactly. And this is what we're gonna be talking about today to new tenants. They have this passionate customer base which they will need as they are a maturing company. So not now They're 10. They're hitting their their tween age years. So talk a little bit about what you're seeing about Nutanix trajectory and what it needs to do to to hit those next steps. >>S o. You know, the discussion for the last two years has been the move from removing hardware for something that they sold, which was always it was the software that was important and changes really passed along the hardware to this move to subscription, and along with that, it isn't just the same core a OS Nutanix software and some of the pieces that go with it. But really, they're expanding beyond infrastructure software to some of the application software. So yesterday we had Nikola, who's the CEO of Frame Frame, is desktop as a service S O. That was the type of software that sat on top of Nutanix or on top of the cloud expanding in that market. We're going have Bala on today to talk about ERA its database database absolutely an application that's that on Nutanix. But now they're building some of these applications. It's interesting. Almost 10 years ago, VM where tried to get into the application space they bought an email company they bought a social company on. Really, that didn't pan out well for them. Amazon does not sell many of their. They sell some of their own application, but most of them are an open source solution that is then delivered as opposed to the building applications. On top of a building applications is that the realm of Oracle on Microsoft and IBM have these, so it positions Nutanix in it in a little bit of different space. And how much are they going to have the customers that bought the platform that will build the service's leverage? The service is on top of them versus how many customers will come to them because of that application. Say, Oh, well, you know, database is one of those challenging things. If I could just have a nice, simple solution and maybe that's in the cloud. Or maybe it is on, you know, Nutanix environment in their data center on their server of choice. You know there are some Pastor Newtown is going forward to a much broader tam, but it's much broader competition, too, and you know their sales force and there's go to market their there's partners we're gonna spend a little time talking about, like the systems integrators today s Oh, it is a big, vast sea out there in the I T World. Nutanix has carved out a nice position where they are today, but, you know, opening up a number of areas of adjacent seas that they're going. So as they ride the software wave that they're pushing, it's an interesting one to set them up for the next 10 years. >>Absolutely. So what do you see are the biggest headwinds facing Nutanix right now. But as we've said, they have a passionate customer base. They've on the main stage. This morning we heard about their high net promoter score. We heard about there. They're amazing customer retention s o much repeat business. What do you think, though, Is is sort of the main What should be keeping dear Ege Pandey up at night. >>So one of the biggest challenges is you know, your 5000 person company. How do you keep growing at that pace? How can I hire we heard in Europe? It is a you know what it is a challenging market to hire. You are no longer that small startup that I'm going to get some AIPO bang for Buck. Now I'm a public company, you know, and you know, their stock incentives and things you can do. But Nutanix has a number of areas that they think they have exciting ways for people to be a part of some of these next waves that they're pushing. But that that is a big challenge. There is really cooperative in out there. We've spent much time talking about the ecosystem. They have a decent ecosystem, but their position in the cloud world Is there a player amongst many, many Betty, you know, hundreds, if not thousands, of companies out there When if you go to Amazon, reinvent you confined the Nutanix booth. But it's not one of the big players there you go to the Microsoft show, go to the Google shows. They are a small piece of that. And when we asked peerages, How do you position yourself and how do you, you know, get awareness in this environment? So when they had to down quarters, it was definitely marketing and sales, where the areas that they said they could not hire fast enough so they are going to need to invest more and they still aren't profitable. So we're almost three years past the I po. If you look at the transition to software, their revenues have been relatively flat. Their margins have been going up. But the market will not reward them if they can't keep the growth going. And, you know, start getting closer to that full profitability. >>Exactly, exactly. Well, these are all gonna be topics that we're going to dig deeper into today. We've got a great lineup of gas. And then, of course, the final keynote speaker. One of your faves. >>Yeah, Well, Kit Harington. Rebecca, What did you think of Carolina? >>She was fantastic. And I think what was really exciting about the interviewee, er was name Is Hae a friend of yours? Uh was It was how he was really drawing these analogies to Nutanix journey. It's similar to that of a professional athlete, and that is someone who who's getting knocked down and has to get back up against someone who's hit winning a few things, winning some business here, but she still needs >>She made a great point where said right. You know, the day after she was named number one, her father was like, Well, you need to get lower. You need to do this. And she's like, Wait, I'm number one. But you have to keep working or everyone will come after you. And so Nutanix is in a strong position, but absolutely they know that they need to keep working and training and improving listening to their customers to move forward. >>Absolutely, absolutely. So so. I think she had a lot of lessons for for Newtown Road, for the Nutanix community to so stew. I'm excited. For Day two, We're gonna have a lot of great custom, bloody great customers and Nutanix people on the show today to >>looking forward to it. And they had a fun party last night. They had the DJs were bumping. They had nice international food, some art and some interesting people dressed up as >>hedges and food >>and things walking around. So it was a little bit weird, but a lot of fun. >>And they're the happiest country in the world. What can we say? I'm Rebecca Knight. First Amendment, stay tuned for more of the cubes. Live coverage of Nutanix dot next.

>> live from San Francisco celebrating 10 years of high tech coverage. It's the Cube covering Veum World 2019 brought to you by IBM Wear and its ecosystem partners. >> Welcome back to San Francisco. We continue our coverage here. Live on the Cube. 10th year John of covering Veum World This is 29 teens version John for John Wall's Got to have inside the Moscone Center. We're joined now by Varun Chabrol It was the vice president of marketing at Delhi M. C. Good to see you today. >> Thanks for having me. >> How's your week been? So far? >> It's been amazing. How can you don't get excited? All the innovation we're seeing this week >> we'll hear about some big announcements. Do you guys have made? And Moon Young Man Azzedine, who is the vice president of product marketing that for cloud security and works based solutions at Veum wear when you're good to see you. >> Good to see you again. You, By >> the way, you might be the busiest guy here. Yesterday, when you came into the set, you were coming in. Just spoken to 1300 people in a standing room only session You coming out? 500 folks, How many sessions have you done? The seven. So >> you don't count the the one on one with the analyst. And, uh, you know, the customers and partners and press. And tomorrow actually host ah 140 press media analyst on campus in Palo Alto from Asia Pacific because they float all the way from Asia >> plus 140. Yeah, it's a piece of cake. >> Yeah, hose them from 10 to 4. So, I mean, >> you're always smiling >> knowing that this is a pretty wide audience to whom you've been speaking. But just generally, what are you if there's a common thread at all about the kinds of questions that people are coming to you with, or or the concerns or maybe just the things they want to talk about being inspired. But what they're hearing here at the show, >> Okay. Now, according to two aspects of it, one obviously from analysts themselves, you know, they are actually have been very complimentary about the way we've taken our approach. I'm not sure if you could have paid attention. In the last couple of years, we've been talking especially the cloud side, the narrative, to be very much about use cases, solving problems. You know the key? No, we talked about hate my grade modernize. It wasn't about Hey, I've got the next big product here with all these features and capabilities. You do this and that. So we're gonna shifted out narrative. And it was very, you know, the the analyst across the boat. You know, we've been seeing an appreciative of the fact that you actually changing a narrative to be re compelling and we're gonna reflected. And we have some things here like Cloud City, where it's not a standard demo boot. It's a it's ah, Customers walk in and they touch and feel and see which we did it, Adele technology will, too. It's like, What's your business? Probably going through these applications. I'm sitting. I don't know if I should be modernizing them or should be migrating into Amazon. A ridge or so. So you know that narrative the analysts are appreciative off, and that reflects into the customer conversations I've been having in the briefings, like one on one with customers. They're really kind of lost us. D'oh! Hey, I've I'm working in this environment. There's a lot of pressure for me. Thio modernize my applications or go adopt my cloud. First strategy is where do I start? Where do I go? It's like, you know, there's a big pressure, so they just want clarity. I think in the end, everything we're gonna we're doing in our study that comes out obviously the buzzword for this weird world. It stanza, right? And, you know, >> we've won the product announcements was >> actually Brandon can Oh, yeah. Branding announcement, to be honest is yeah, because we're trying to bring together, as you know, in Tansy has landed in Bill Run Manage billed as in you know how our intent to acquire Pivotal Already acquired Big Tommy. How all our different acquisitions with different brand names are coming together to establish our bills portfolio again. The sphere. Everybody knows the sphere Project Pacific P ks. All of those create a good run time, environment and manageability like Adi manage with assets from ve Franta gain morbid Nami and you know it. So this multiple brands that are coming into this package off Iran. So we had a creative tan Xue too, you know, put forward statement together that yes is going to be 78 different brands coming into this, but going forward to stand. >> So so that's a great strategy on De Liam Seaside on Del Technology. Michael Dell was in here and I asked him. I said he could have been number one in everything you could. Let's talk about I'm number one in servers again. You kind of get on HP, little baby. But those air peace parts now. So we've got the cloud game. It's bringing despair it at parts together kind and making it coherent from a positioning standpoint and understandable and deployable. So you guys are going down there. That's your cloud strategy. Take a minute to explain that. >> Yeah, absolutely, John. So So what? What we've been doing. We announced this at Del Technologies will this year. But, you know, in the cloud infrastructure space, we're working very closely with the anywhere too tightly integrate our hardware solutions with their their cloud software. And we think that by combining these two in a tightly integrated joined engineer, jointly engineered solutions coupled with the service, is that you know, both of'em were and l e m c bring the customers we think we have. We're giving customers are very consistent experience both with their own premises, infrastructure with public cloud as well as with the edge cloud. And that's really what we're trying to do. That's what we've been building upon and uniting the announcements this week. You know, just just hopefully show customers that the sky's the limit, whether it's not just your infrastructure management. Also app development. Managing your APS both traditional and and cloud native. It's all here for And >> what's the big takeaway free from your standpoint that you'd like people to know about what's going on? Adele the emcee for the VM. Where relation. What's the big top item? >> Yeah, there's there's there's just so much good Doctor Wait forever drank the town about. If someone rises >> way, only have two hours >> time work. The most important thing that people should should know about it, >> you know, both deli M. C and V. M. R. I think, are very, very customer driven companies that we respond to customer feedback and we try to respond to them very fast. That's been true to our respective lifetimes and what we've done in the so that I think there's two broad areas of collaboration. One is in the cloud space, which is all about, you know, making sure that the the innovation that GM is bringing the market, we're providing that in a toy tightly integrated infrastructure solution. Right. So we announced from a deli in seaside support for Vienna, where p ks being deployed automatically on Vieques trail using VCF return. Our customers can you know, a lot of teams were telling us we have our developers and turning developers banging slash knocking on the door, saying we need to build a cloud. Native applications. You need to give us an environment that we can use. And you know, if if all righty, if these IittIe teams don't turn around and give them something relatively quickly Well, guess what? The developers will go somewhere else, right? Yeah, exactly. So And if you look at the kubernetes environment today, if you really look look at what the work that's required to set up kubernetes and ready infrastructure. So a lot of scripting a lot of manual, you know, work command line interface is testing stuff. And what what? V m r p k s does. And you know what times you will do as well is really makes it easy when we've taken that with the magic of the American Foundation sitting on top of the exhale to make it super easy for our customers to be able to deploy kubernetes ready infrastructure and then have it be ready for scale, right? And then the important thing here also is this is the same infrastructure of the expelling bcf that our customers are using for traditional applications as well, right? Trying to reduce that complexity. Give them the one platform. So this cloud, you know, we had we were doing the same integration on just with R A C I platform, but also with our best to breach storage or we're not working with the C f. And then we're also making investments on data protection like it's so important to be able to manage your data in this multi cloud world. We have applications sitting everywhere, data. We all know that it is a crown jewel. So >> it's really a king validating from the Vienna a point of view. How that works right is is about applications is about the infrastructure, and it's about the operation and it really kind of together as we talk about Han Xue p. K s is giving our customers that Chuy's off. You pick Cuban eighties, you know, environments, application choice. >> Um, >> it took us. Actually, we didn't We didn't arrive it in that order. Wait. Did it. In the outer off Infrastructure Plot Foundation is a critical piece of the joint engineering. But being aware and the Della Bella Technologies is really from aviary perspective. It took Locke Foundation, and that's the stack that runs in every public cloud. So, you know AWS as your G C P 4000 plus, you know, cloud provider partners. But Flat Foundation is a platform that was validated on. They'll take hardware and you know, that's the package. But now, as you see, we're lighting that it's same infrastructure up for traditional and culminated applications. >> I think the app sides important to point out, because if you could ve m wears heritage, you look at Dale's heritage. You had abs that ran on PCs absent, ran on servers, client server. And if you look at the fertilization that wasn't under the covers, apt an innovation that didn't require code changes. So that's the DNA that you guys have. Now, when you think about like cloud to point out which we've been riffing on that concept that's basically enterprise cloud mean donut. Hybrid cloud applications are gonna drive. The value on our premises is that they're going to be customer requirements that traditionally wouldn't have fit in the product. Marketing, management, featureless customs. Gonna define what they want. They'll build it, and then they'll dictate to the infrastructure to make it run. What? We can't do that yet. It'll be, Yes, we cannot be enabled to be dynamics. This is a a new cloud. 2.0, feature. This changes the complete game on suppliers >> completely agree. You know to your point, because, you know, you bring it thio back toward civilization. We've been going higher up the stack on So Day zero virtualization infrastructure will virtual eyes. So the line off abstraction has just been climbing from hardware retort realization next to like, you know, Pat platform of the service, and you kind of were working up our way down infrastructure. Now that base infrastructure platform looks like plants. Right? >> And there were times out a little bit over here. On the upside, you meet in the middle of >> it in the middle >> that is Hello, >> absolutely so ap and at middle wears shrinking down this way. Infrastructures. You know that the cloud incriminating stride in the middle to say, Well, that's a bit of, you know, infrastructure is a Kodak and pull. He's a bit of a AP AP eyes I can can I draw from And that's kind of nice future middleware. But our dad, I >> mean, I think applications air in charge, right? I mean, that's not sure That's the dynamic. That's the way it should be. But it never was that way before is basically the infrastructure was your gating factor. The network exact cloud two points Network security data. Yes, Dev Ops. A true Dev Ops Devane, Ops, Infrastructures Code. >> The only point I wanted to add is the reason the emphasis on abscess change acts in the past. Used to be a business support system after today is business. >> Yeah, I mean, it's >> really or you're you're gonna live or die based on the digital services you provide your customers. The other thing I was going to say about cloud 2.0, is that it's also becoming increasingly clear when we Dr customers that, um, customers are realizing Cloud is not a place right. There was this kind of cloud. One point it was okay. Big honking data centers, hyper skaters will be found now is that customers have gone through that process of and there's a lot more maturity in terms of understanding. What is good, better running on premises. What is what's better running in public Cloud? There's a place for both of them and that, um, and the cloud is actually the automation, the service delivery. It's Maurin operation and a way of being almost than a place. >> And what is it? Well, what does it do for you all? Then, in terms of challenge, especially at your teams, because you talk about all this customization, you're allowing the application to almost drive. You know, you're changing places in terms of who's the power of the relationship? Yes. Oh, me, yeah, How what? What does that do for you? Oh, in terms of how you approach that, how you change of mindset and how you change what you deliver? >> I think John, it's the way I think about it is that both daily emcee in Vienna, or any technology provider that's worth their salt is in the business of building platforms. Right? And platforms are essentially extensible. They're really they really provide a foundation that other people can innovate on top of it. And that's how I think you handled the customers issue. If one thing I think we can all agree on is that I t has always taught us there's no one size fits. All right? Right. So I think providing choice along every single dimension is super important for our >> customers. Yeah, I think that platform thing is a huge point. And I was gonna ask that question before John got jumped in because one of the things that you just brought up was platform is you guys have to build an enabling platform. One as suppliers. Okay, The successful cloud to point out cos are ones that are innovating in weird areas. Monitoring, for instance, they who will have thought that monitoring now observe ability would be such a massive, lucrative sector four. I pose M and A Why? Because it's data. It's instrumentation. This is operating system kind of thinking here is like network. So thinking like a platform on the supplier size one, the customers got to start thinking like a platform because their stakeholders air their internal developers or a P I shipping to suppliers. This is new for enterprises. This is news requires full hybrid capability. This requires date at the center of the value proposition. >> That's again the biggest value is business and I tr coming together on the area of applications and data. Yeah, that's starting up giving because the successful businesses are the ones who leveraged. Those guys have failed in the future, or the ones who don't pay attention to how critical applications are to the business logic and how critical data is to be able to mine and get the behavioral analytics to get ahead. And >> now the challenge in all this. But I'm learning and covering some of the public sector activity from the C I. A contract Jedi with Amazon to we had Raytheon Her here earlier is another customer example with another client is that procurement? And how they do business is not just a technical thing. There's like all this old legacy, things like, How do you procure technology, who you hire her and we hire developers? We build our own stack, so there's a lot of things going on. >> Yes, and you know, it's really interesting on the even on the procurement front, how our customers experience with Cloud has changed expectations, right, And that's really what we're doing with the McLaren DMC is what customers told us is, Hey, I love the agility of the cloud portal based access. Easy procurement. I love just being able to click a button and not have to navigate all this complexity. I need that for my own premises infrastructure. Imagine FRA structure. And that's, you know, in an example, while all of these dynamics are really all converging, >> well, if you can create abstraction, layer on a level of complexity and make things easy, simple and affordable, that's good business. Model >> one of our customers without taking the name right. The massive retailer you know they're spinning up, um, the retail outlets like crazy. They measure success in This was one truck roll, so they wanna have the entire infrastructure come into stand up one of the retail outlets in one truck roll. When everything comes in one button push that everything gets in a provision and up together. >> So that means I gotta have full software instrumentation automation Got intelligence. This is kind of where cloud 2.0, will lead us all >> likely. And that's expectation now that they go so fast and deploying this one Truck roll Hardware's there. Switch it on from the cloud it stood up and they're in operation 24 hours. >> Well, guys, we're going to get you on our power panels in our Palace of studio on this topic cloudy. But it's gonna be very aggressive and controversial topic because it's going to challenge the status quo. And that's really what this we're talking about >> that's in our DNA. >> And the good news is that that's more time with John. >> So as we before, we say so long, we've talked about clients. We talked about the folks you bet here. We talked about the presentation on this thing and what they're all getting out of it. What are you getting out of this? I mean, what are your takeaways? As you had back to your respective work orders, you get first. Okay? >> I think for me the biggest takeaway is just how incredibly vibrant via more user communities. I mean, it is unlike anything else I've seen before and now with the things like Project Pacific. I just feel like it's It's an opportunity for this community to be able to take the skills they have right now and actually go into this brave new world of containers with so much help forces having to do this all by yourself. Which means it's gonna be, you know, if you think about how largest community is, think about how much innovation this will spore in the container space and because of that in the application space and then because of that in business is I mean, this is a It just feels like a tipping point for me >> to me. Sure, I got high fives from every tech geek, you know, when we came out, you know, I also on our technical advisory boats for the company that these are the hot core geeks who were followed and you know us to the, you know, these were the fans and they were like, you know, they always kind of like if you walk out of them and you talk to them and they, uh how did it work? Because they my bar, you have a very high bar. They cut through all your marketing messaging. They go right to the hay. Is there meet in this And the high fives? I got the hajj. I got out. This is like, guys, you're nailing it. That's enough to tell me that a This is, like, 10 years ago. Yeah, that body. It's like you're so busy. I'm still smiling because the energy is I >> can't give you a hug. Give me a high five. Right. Good work, gentlemen. Thanks for the time. Always, he's still smiling to >> get you to a step. >> Good deal. Thanks for being with us. Thank you. Live on the Cube. You're watching our coverage in world 2019. Where? San Francisco. Back with more. Right after this.

>> Hey welcome back to everybody, Jeff Frick here with theCUBE. We're in our Palo Alto studio for a CUBE conversation. The crazy conference schedule is just about ready to break over our heads, but we still have a little time to do CUBE conversations before we hit the road. But one show we're doing this summer that we've never done before is Kubecon Cloud Native Con, I got to get all the words. It used to be Cloud Native, now Kubecon's up front. But we're going to go to the European show first time ever. It's May 2nd through 4th at the Bella Center in Copenhagen, Denmark. We're really excited to go 'cause obviously a ton of activity around containers and Kubecon and Kubernetes, and we're excited to have a little preview of the show with two folks. We've got Wendy Cartee, she is the Senior Director Cloud Native Applications Marketing for VMWare. Welcome. >> Thank you, it's a pleasure to be here. >> And also giving us a little preview on her keynote, maybe we can get something out of her, I don't know, Aparna Sinha, she is a Group Product Manager for Kubernetes and Google's Kubernete Engine at Google, long title. Just see the Kubernete shirt, that's all we need to see. Welcome. >> Thank you. Glad to be here. >> Absolutely. So for the folks that have not been to Kubecon before, let's go through some of the basics. How big is it? Who can they expect to be there? Do you have the fancy letter for them to give to their boss to get out of work for a week? >> Yeah, yeah. >> Give us the basics. >> This is going to be our biggest event in Europe yet. So we're expecting actually four thousand plus people. We expect that it'll be sold out. So, folks should register early. And who should go? Actually tends to be a mix of developers who want to contribute to the project as well as users. I think in Austin, which was our last conference, there was about a 50/50 mix of folks that were using Kubernetes. So it's a really great place to meet others that are using the software. >> Are there a couple of new themes this year? Or is just just kind of generic training and moving the platform along? Or are there some big announcements that people can expect? >> Yeah, I expect some big announcements. And I expect that there'll be a couple of themes around security, around Serverless, that's a major area, and around developer experience, and of course machine learning. So those are some of the things that are top of mind for the community. >> And probably Service Mesh will be another round of hot topics this year as well. >> Which one? >> Service Mesh. >> Jeff: What is that? >> It's a project that is a part of CNCF around Envoy. And it's essentially the notion of having a stack of services that provide everything from connectivity to API access for microservices. >> I ask because we had an old customer of Service Mesh saying they got bought by some services company... >> Yeah, this is, I think the term is an old term, so obviously when you start using Kubernetes it's really around breaking down your applications and having microservices. You get a proliferation of microservices. Service Mesh essentially enables you to manage those, so set up security and communication between those services and then manage them at scale, so that's really what a Service Mesh is. And Envoy is at the heart of that. And then there's a project called Istio. There will definitely be, and there was a lot of discussion around that at Kubecon in Austin. And they'll be some training before the conference this time. There are several co-located events. There'll be some training beforehand. So for folks that want to learn, they're new to Kubernetes, they're new to the concept of Service Mesh, I would recommend coming a day early or two days early, 30th and 1st, there's a number of different workshops. >> It's pretty amazing just the growth and the momentum of containers and Serverless, and obviously Docker kind of came out of nowhere a couple three or four years ago. And then Kubernetes really kind of seemed to jump on the scene in terms of at least me paying attention, probably a couple two, three years ago. And it's phenomenal. And even only just to check it out, Google's putting on all these little development workshops. This one was at Santa Clara Convention Center probably a month ago that I went down. And the place was packed, packed. And it was, get out your laptop, get out your notes, and let's start going through and developing applications and really learning. I mean, why does this momentum continue to grow so strongly? >> From what we see, we have enterprises that are in the journey of digital, you're kind of going on the digital transformation. >> Jeff: Right. >> And to drive that faster business model they need technologies like Cloud Native to help them with faster development, to help them with driving new innovations in their application, and I think that that's what we see in the Kubernetes community. I think we see developers and contributors coming to conferences like Kubecon, especially to really learn from each other and find out what are some of the latest innovations in this space and how they can bring that back into their companies to drive faster development, and at the end of it, essentially driving better services, better experience for their end users as well. >> And it's really been interesting watching the VMWare story particularly, because you know people were a little confused when the merger happened with Dell and EMC and how was that going to affect (mumbles) and VMWare, and yet, the ecosystem is super vibrant. We do VMworld every single year. It's one of our biggest shows. The thing is packed with a really excited ecosystem, obviously you guys made big moves with Amazon last year. You're making moves with Google and Kubernetes, and it was funny. People were concerned a couple years. It's almost this rebirth of what's going on at VMworld and this adoption of really (mumbles) technology as well as open source technologies. Has the culture changed inside? Is this something that you guys figured you have to do or was it always there under the covers and maybe we just weren't paying enough attention? >> Yeah, I think it was always there. I think we are very close to the transformation and the journey that our customers are on. And obviously the customers themselves have a full stack solution deployed in their environment today. Many of them are using vSphere or vSan or NSX, vRealize Portfolio to build their business, and they're looking at how to transform and add containers as another layer on top of their software defined data center, to essentially breathe some of these newer technologies into their environment as well. >> Yeah, and Aparna, Google's been sharing open source stuff for a while. Even back to early Hadoop, Hadoop days. So, as big and powerful as a company that it is and as much as scale is such an important piece of that competitive advantage, it's wild that you guys are opening things up and really embracing an open source developer kind of ethos to acknowledge. As smart as you are, as big as you are, as much power as you have, you don't have all the smartest people inside the four walls of Google. Well, Google has always contributed to open source. I think we have a very long and rich history of sharing software and, you know, really doing joint development. So Android is an open source, Chrome, Chromium is open source. TensorFlow is open source. And Kubernetes really is, I think, different in that sense in that there is a thriving community around it and Google's been very, very active, and I've been very active personally, in developing that community and engaging in the project. And I think that goes back to what you were saying about the meetups. There are several meetups all around, so it's not just in one location. I think globally. And I think the reason it's so diverse and so many people are involved is because it does lead to, you know, Kubernetes enables a benefit that is meaningful in enterprises, large and small, where you can start rolling out applications multiple times a day. And it just gives developers that productivity. It's very accessible. And over the years, especially as the project has matured, it has become, it's like my daughter or my son can go and they can use it. It's really easy to use. So it's not hard to pick up either. >> And it's also interesting because we do a lot of shows, as you know, theCUBE goes to a ton of shows, and everybody wants the attention of developer if they haven't had (mumbles) everybody's got a developer track a developer this, a developer that. Everybody wants to get to developers. It's very competitive. As a developer you have a lot of options of where you want to spend your time. But really, especially Google, kind of comes at it from, and always has, development first. Right? It's kind of developer first. So I'm curious, you talked about the community that's going to be gathered in Denmark when you've got contributors as well as users and contributors all kind of blended together. Not really forced together, but coming together around this universal gravity that is Kubernetes. What is that enable that you don't get if you're traditionally either a developer show or kind of a user show? >> Yes, I think that's really important and one of the beautiful things about open source, is that you get what you see. And you can actually change it and own it and it's not some other entity that owns it. So we'll have many companies presenting, so Bookings.com, Spotify, New York Times, Ebay, Lyft. These are all companies that are using Kubernetes and also contributing to Kubernetes. And so it's a nice virtual cycle. And what you get from that is you're in touch, you're in constant touch with your users. So a lot of them actually use Google Kubernetes Engine, and I know what they're looking for. And so we can then shape the project and shape the product accordingly. >> Then the other question I always think is interesting when you're working with open source projects and contributors, right? A lot of times it's a big part of whom they are, especially if they're a good contributor. You know, it's part of their identity, it's part of the way they connect with their community, but they got to get work done for the company, too. So in terms of kind of managing in the development world with contributing people, people contributing to open source projects as well as you got to get our work done that we're working on, too. How do you manage that? How is kind of best practices for having a vibrant open source contributing staff that's also being very productive in getting their day job done? >> I think engineers love to learn from other engineers and developers, and I think that community is the reason why they come. And it's not only our conferences when everybody gets together at a conference like Kubecon, but there's a tremendous amount of activity day to day offline over conference calls like Zoom and, you know I'm on some of the calls that Aparna is on and its amazing. You have people from all over the world, developers from everywhere, who will meet on a weekly basis, and they'll Slack each other. And I think that that sense of community, that sharing of information and really learning some of the best practices and learning what others have done is why people come, and it's great to have a conference like Kubecon where people can finally come together and meet in person and just kind of enjoy each other's presence and communicate face to face, and really connect in person. We're very excited about Kubecon and kind of being part of that energy, that enthusiasm that is in the community. >> It's interesting, the Slack, the kind of cross-enterprise Slack phenomenon, which I hadn't really been exposed to until a couple of projects we got involved with, and I got invited into these other companies' Slack, which I didn't really know that that was a thing to open up that wall in between the two companies and enable a very similar type of interaction and engagement that I have with my peers inside the walls as I do now with my peers outside the walls. So that's a pretty interesting twist in enabling these tools to build community outside of your own company. >> Yes, it is, and Slack is a great tool for that. But even aside from the tooling, I think that the pace of software innovation is very, very fast these days. And if you stay within the walls of your company you miss out on so much innovation that is available, and I totally agree with Wendy. Contributors and developers in general, they like to know what's next. And they like to contribute to what's next. And you said you went to some of the meetups, so you can sort of see that you're actually benefiting from that, from both contributing as well as from meeting with and absorbing what others are doing. You're directly benefiting your company, you're directly benefiting in your own job because you're innovating. >> So before we let you go, any particular session or something is happening at the show in Denmark that either you're super excited about or maybe is a little bit kind of flying underneath the radar that people should be aware of that maybe they didn't think to go to that type of session. >> Well I think there are a variety of excellent sessions at the Kubecon that's coming up. There are user topics. Arpana talked about some of the companies that will be there to share their experience. I've seen talks about communities and contributors and how they can contribute and build the community. I think there are SIG updates that I think would be very informative. And I also think that there are a lot of announcements that will be made at the event as well. I think that's exciting for everybody to see the new innovations that's coming out that impact the community, the users, and in general the ecosystem as well. >> Aparna? >> Yeah, yeah, so if I were to lay it out, I mean definitely folks should register early 'cause it's going to sell out. There were a thousand plus submissions and a 125 talks have been accepted. There are 31 Google talks. There's all manner of content. I would suggest users go a little bit early if they want to get the hands-on training in the workshops. And then as Wendy mentioned, I think on May 2nd there's a contributor summit, which is actually, that's the thing that's flying under the radar. It's a free event, and if you want to learn how to contribute to Kubernetes, that's where a lot of the training will be. And the SIGs, the special interest groups, in the community, each of them will be giving an introduction to what they do. So it's a really good event to meet maintainers, meet contributors, become one yourself. And then in terms of the agenda, I think I mentioned the topics. I'm giving a keynote. I think I'm giving the opening keynote there. It'll be about developer experience, because that's a big deal that we're working on in Kubernetes, and I think there's many new innovations in improving the developer experience with Kubernetes. I'll also be giving an overall project update. And then some of the other keynotes, there's a keynote on KubeFlow, which is a machine learning framework on top of Kubernetes. And then there's a series of talks on security and how to run securely in containers. >> All right, well I think we're almost ready. We got to register, we got to study up, and make a couple contributions before we're headin' over there, right? >> Absolutely. >> All right, Wendy, Aparna, thanks for taking a few minutes and look forward to seeing you across the pond in a month or so. It's May 2nd through 4th in Denmark at the Bella Center, Copenhagen, Denmark. Thanks again for stopping by. >> Wendy: Thank you. >> Aparna: Thank you. >> All right, I'm Jeff Frick, you're watching theCUBE from Palo Alto, we'll see you next time. Thanks for watchin'.