>>Hey everyone, welcome to this event, HPE Compute Security. I'm your host, Lisa Martin. Kevin Dee joins me next Senior director, future Surfer Architecture at hpe. Kevin, it's great to have you back on the program. >>Thanks, Lisa. I'm glad to be here. >>One of the topics that we're gonna unpack in this segment is, is all about cybersecurity. And if we think of how dramatically the landscape has changed in the last couple of years, I was looking at some numbers that H P V E had provided. Cybercrime will reach 10.5 trillion by 2025. It's a couple years away. The average total cost of a data breach is now over 4 million, 15% year over year crime growth predicted over the next five years. It's no longer if we get hit, it's when it's how often. What's the severity? Talk to me about the current situation with the cybersecurity landscape that you're seeing. >>Yeah, I mean the, the numbers you're talking about are just staggering and then that's exactly what we're seeing and that's exactly what we're hearing from our customers is just absolutely key. Customers have too much to lose. The, the dollar cost is just, like I said, staggering. And, and here at HP we know we have a huge part to play, but we also know that we need partnerships across the industry to solve these problems. So we have partnered with, with our, our various partners to deliver these Gen 11 products. Whether we're talking about partners like a M D or partners like our Nick vendors, storage card vendors. We know we can't solve the problem alone. And we know this, the issue is huge. And like you said, the numbers are staggering. So we're really, we're really partnering with, with all the right players to ensure we have a secure solution so we can stay ahead of the bad guys to try to limit the, the attacks on our customers. >>Right. Limit the damage. What are some of the things that you've seen particularly change in the last 18 months or so? Anything that you can share with us that's eye-opening, more eye-opening than some of the stats we already shared? >>Well, there, there's been a massive number of attacks just in the last 12 months, but I wouldn't really say it's so much changed because the amount of attacks has been increasing dramatically over the years for many, many, many years. It's just a very lucrative area for the bad guys, whether it's ransomware or stealing personal data, whatever it is, it's there. There's unfortunately a lot of money to be made into it, made from it, and a lot of money to be lost by the good guys, the good guys being our customers. So it's not so much that it's changed, it's just that it's even accelerating faster. So the real change is, it's accelerating even faster because it's becoming even more lucrative. So we have to stay ahead of these bad guys. One of the statistics of Microsoft operating environments, the number of tax in the last year, up 50% year over year, that's a huge acceleration and we've gotta stay ahead of that. We have to make sure our customers don't get impacted to the level that these, these staggering number of attacks are. The, the bad guys are out there. We've gotta protect, protect our customers from the bad guys. >>Absolutely. The acceleration that you talked about is, it's, it's kind of frightening. It's very eye-opening. We do know that security, you know, we've talked about it for so long as a, as a a C-suite priority, a board level priority. We know that as some of the data that HPE e also sent over organizations are risking are, are listing cyber risks as a top five concern in their organization. IT budgets spend is going up where security is concerned. And so security security's on everyone's mind. In fact, the cube did, I guess in the middle part of last, I did a series on this really focusing on cybersecurity as a board issue and they went into how companies are structuring security teams changing their assumptions about the right security model, offense versus defense. But security's gone beyond the board, it's top of mind and it's on, it's in an integral part of every conversation. So my question for you is, when you're talking to customers, what are some of the key challenges that they're saying, Kevin, these are some of the things the landscape is accelerating, we know it's a matter of time. What are some of those challenges and that they're key pain points that they're coming to you to help solve? >>Yeah, at the highest level it's simply that security is incredibly important to them. We talked about the numbers. There's so much money to be lost that what they come to us and say, is security's important for us? What can you do to protect us? What can you do to prevent us from being one of those statistics? So at a high level, that's kind of what we're seeing at a, with a little more detail. We know that there's customers doing digital transformations. We know that there's customers going hybrid cloud, they've got a lot of initiatives on their own. They've gotta spend a lot of time and a lot of bandwidth tackling things that are important to their business. They just don't have the bandwidth to worry about yet. Another thing which is security. So we are doing everything we can and partnering with everyone we can to help solve those problems for customers. >>Cuz we're hearing, hey, this is huge, this is too big of a risk. How do you protect us? And by the way, we only have limited bandwidth, so what can we do? What we can do is make them assured that that platform is secure, that we're, we are creating a foundation for a very secure platform and that we've worked with our partners to secure all the pieces. So yes, they still have to worry about security, but there's pieces that we've taken care of that they don't have to worry about and there's capabilities that we've provided that they can use and we've made that easy so they can build su secure solutions on top of it. >>What are some of the things when you're in customer conversations, Kevin, that you talk about with customers in terms of what makes HPE E'S approach to security really unique? >>Well, I think a big thing is security is part of our, our dna. It's part of everything we do. Whether we're designing our own asics for our bmc, the ilo ASIC ILO six used on Gen 11, or whether it's our firmware stack, the ILO firmware, our our system, UFI firmware, all those pieces in everything we do. We're thinking about security. When we're building products in our factory, we're thinking about security. When we're think designing our supply chain, we're thinking about security. When we make requirements on our suppliers, we're driving security to be a key part of those components. So security is in our D N a security's top of mind. Security is something we think about in everything we do. We have to think like the bad guys, what could the bad guy take advantage of? What could the bad guy exploit? So we try to think like them so that we can protect our customers. >>And so security is something that that really is pervasive across all of our development organizations, our supply chain organizations, our factories, and our partners. So that's what we think is unique about HPE is because security is so important and there's a whole lot of pieces of our reliance servers that we do ourselves that many others don't do themselves. And since we do it ourselves, we can make sure that security's in the design from the start, that those pieces work together in a secure manner. So we think that gives us a, an advantage from a security standpoint. >>Security is very much intention based at HPE e I was reading in some notes, and you just did a great job of talking about this, that fundamental security approach, security is fundamental to defend against threats that are increasingly complex through what you also call an uncompromising focus to state-of-the-art security and in in innovations built into your D N A. And then organizations can protect their infrastructure, their workloads, their data from the bad guys. Talk to us briefly in our final few minutes here, Kevin, about fundamental uncompromising protected the value in it for me as an HPE customer. >>Yeah, when we talk about fundamental, we're talking about the those fundamental technologies that are part of our platform. Things like we've integrated TPMS and sorted them down in our platforms. We now have platform certificates as a standard part of the platform. We have I dev id and probably most importantly, our platforms continue to support what we really believe was a groundbreaking technology, Silicon Root of trust and what that's able to do. We have millions of lines of firmware code in our platforms and with Silicon Root of trust, we can authenticate all of those lines of firmware. Whether we're talking about the the ILO six firmware, our U E I firmware, our C P L D in the system, there's other pieces of firmware. We authenticate all those to make sure that not a single line of code, not a single bit has been changed by a bad guy, even if the bad guy has physical access to the platform. >>So that silicon route of trust technology is making sure that when that system boots off and that hands off to the operating system and then eventually the customer's application stack that it's starting with a solid foundation, that it's starting with a system that hasn't been compromised. And then we build other things into that silicon root of trust, such as the ability to do the scans and the authentications at runtime, the ability to automatically recover if we detect something has been compromised, we can automatically update that compromised piece of firmware to a good piece before we've run it because we never want to run firmware that's been compromised. So that's all part of that Silicon Root of Trust solution and that's a fundamental piece of the platform. And then when we talk about uncompromising, what we're really talking about there is how we don't compromise security. >>And one of the ways we do that is through an extension of our Silicon Root of trust with a capability called S Spdm. And this is a technology that we saw the need for, we saw the need to authenticate our option cards and the firmware in those option cards. Silicon Root Prota, Silicon Root Trust protects against many attacks, but one piece it didn't do is verify the actual option card firmware and the option cards. So we knew to solve that problem we would have to partner with others in the industry, our nick vendors, our storage controller vendors, our G vendors. So we worked with industry standards bodies and those other partners to design a capability that allows us to authenticate all of those devices. And we worked with those vendors to get the support both in their side and in our platform side so that now Silicon Rivers and trust has been extended to where we protect and we trust those option cards as well. >>So that's when, when what we're talking about with Uncompromising and with with Protect, what we're talking about there is our capabilities around protecting against, for example, supply chain attacks. We have our, our trusted supply chain solution, which allows us to guarantee that our server, when it leaves our factory, what the server is, when it leaves our factory, will be what it is when it arrives at the customer. And if a bad guy does anything in that transition, the transit from our factory to the customer, they'll be able to detect that. So we enable certain capabilities by default capability called server configuration lock, which can ensure that nothing in the server exchange, whether it's firmware, hardware, configurations, swapping out processors, whatever it is, we'll detect if a bad guy did any of that and the customer will know it before they deploy the system. That gets enabled by default. >>We have an intrusion detection technology option when you use by the, the trusted supply chain that is included by default. That lets you know, did anybody open that system up, even if the system's not plugged in, did somebody take the hood off and potentially do something malicious to it? We also enable a capability called U EFI secure Boot, which can go authenticate some of the drivers that are located on the option card itself. Those kind of capabilities. Also ilo high security mode gets enabled by default. So all these things are enabled in the platform to ensure that if it's attacked going from our factory to the customer, it will be detected and the customer won't deploy a system that's been maliciously attacked. So that's got >>It, >>How we protect the customer through those capabilities. >>Outstanding. You mentioned partners, my last question for you, we've got about a minute left, Kevin is bring AMD into the conversation, where do they fit in this >>AMD's an absolutely crucial partner. No one company even HP can do it all themselves. There's a lot of partnerships, there's a lot of synergies working with amd. We've been working with AMD for almost 20 years since we delivered our first AM MD base ProLiant back in 2004 H HP ProLiant, DL 5 85. So we've been working with them a long time. We work with them years ahead of when a processor is announced, we benefit each other. We look at their designs and help them make their designs better. They let us know about their technology so we can take advantage of it in our designs. So they have a lot of security capabilities, like their memory encryption technologies, their a MD secure processor, their secure encrypted virtualization, which is an absolutely unique and breakthrough technology to protect virtual machines and hypervisor environments and protect them from malicious hypervisors. So they have some really great capabilities that they've built into their processor, and we also take advantage of the capabilities they have and ensure those are used in our solutions and in securing the platform. So a really such >>A great, great partnership. Great synergies there. Kevin, thank you so much for joining me on the program, talking about compute security, what HPE is doing to ensure that security is fundamental, that it is unpromised and that your customers are protected end to end. We appreciate your insights, we appreciate your time. >>Thank you very much, Lisa. >>We've just had a great conversation with Kevin Depu. Now I get to talk with David Chang, data center solutions marketing lead at a md. David, welcome to the program. >>Thank, thank you. And thank you for having me. >>So one of the hot topics of conversation that we can't avoid is security. Talk to me about some of the things that AMD is seeing from the customer's perspective, why security is so important for businesses across industries. >>Yeah, sure. Yeah. Security is, is top of mind for, for almost every, every customer I'm talking to right now. You know, there's several key market drivers and, and trends, you know, in, out there today that's really needing a better and innovative solution for, for security, right? So, you know, the high cost of data breaches, for example, will cost enterprises in downtime of, of the data center. And that time is time that you're not making money, right? And potentially even leading to your, to the loss of customer confidence in your, in your cust in your company's offerings. So there's real costs that you, you know, our customers are facing every day not being prepared and not having proper security measures set up in the data center. In fact, according to to one report, over 400 high-tech threats are being introduced every minute. So every day, numerous new threats are popping up and they're just, you know, the, you know, the bad guys are just getting more and more sophisticated. So you have to take, you know, measures today and you have to protect yourself, you know, end to end with solutions like what a AM MD and HPE has to offer. >>Yeah, you talked about some of the costs there. They're exorbitant. I've seen recent figures about the average, you know, cost of data breacher ransomware is, is close to, is over $4 million, the cost of, of brand reputation you brought up. That's a great point because nobody wants to be the next headline and security, I'm sure in your experiences. It's a board level conversation. It's, it's absolutely table stakes for every organization. Let's talk a little bit about some of the specific things now that A M D and HPE E are doing. I know that you have a really solid focus on building security features into the EPIC processors. Talk to me a little bit about that focus and some of the great things that you're doing there. >>Yeah, so, you know, we partner with H P E for a long time now. I think it's almost 20 years that we've been in business together. And, and you know, we, we help, you know, we, we work together design in security features even before the silicons even, you know, even born. So, you know, we have a great relationship with, with, with all our partners, including hpe and you know, HPE has, you know, an end really great end to end security story and AMD fits really well into that. You know, if you kind of think about how security all started, you know, in, in the data center, you, you've had strategies around encryption of the, you know, the data in, in flight, the network security, you know, you know, VPNs and, and, and security on the NS. And, and even on the, on the hard drives, you know, data that's at rest. >>You know, encryption has, you know, security has been sort of part of that strategy for a a long time and really for, you know, for ages, nobody really thought about the, the actual data in use, which is, you know, the, the information that's being passed from the C P U to the, the, the memory and, and even in virtualized environments to the, the, the virtual machines that, that everybody uses now. So, you know, for a long time nobody really thought about that app, you know, that third leg of, of encryption. And so a d comes in and says, Hey, you know, this is things that as, as the bad guys are getting more sophisticated, you, you have to start worrying about that, right? And, you know, for example, you know, you know, think, think people think about memory, you know, being sort of, you know, non-persistent and you know, when after, you know, after a certain time, the, the, you know, the, the data in the memory kind of goes away, right? >>But that's not true anymore because even in in memory data now, you know, there's a lot of memory modules that still can retain data up to 90 minutes even after p power loss. And with something as simple as compressed, compressed air or, or liquid nitrogen, you can actually freeze memory dams now long enough to extract the data from that memory module for up, you know, up, up to two or three hours, right? So lo more than enough time to read valuable data and, and, and even encryption keys off of that memory module. So our, our world's getting more complex and you know, more, the more data out there, the more insatiable need for compute and storage. You know, data management is becoming all, all the more important, you know, to keep all of that going and secure, you know, and, and creating security for those threats. It becomes more and more important. And, and again, especially in virtualized environments where, you know, like hyperconverged infrastructure or vir virtual desktop memories, it's really hard to keep up with all those different attacks, all those different attack surfaces. >>It sounds like what you were just talking about is what AMD has been able to do is identify yet another vulnerability Yes. Another attack surface in memory to be able to, to plug that hole for organizations that didn't, weren't able to do that before. >>Yeah. And, you know, and, and we kind of started out with that belief that security needed to be scalable and, and able to adapt to, to changing environments. So, you know, we, we came up with, you know, the, you know, the, the philosophy or the design philosophy that we're gonna continue to build on those security features generational generations and stay ahead of those evolving attacks. You know, great example is in, in the third gen, you know, epic C P U, that family that we had, we actually created this feature called S E V S N P, which stands for SECURENESS Paging. And it's really all around this, this new attack where, you know, your, the, the, you know, it's basically hypervisor based attacks where people are, you know, the bad actors are writing in to the memory and writing in basically bad data to corrupt the mem, you know, to corrupt the data in the memory. So s e V S and P is, was put in place to help, you know, secure that, you know, before that became a problem. And, you know, you heard in the news just recently that that becoming a more and more, more of a bigger issue. And the great news is that we had that feature built in, you know, before that became a big problem. >>And now you're on the fourth gen, those epic crosses talk of those epic processes. Talk to me a little bit about some of the innovations that are now in fourth gen. >>Yeah, so in fourth gen we actually added, you know, on top of that. So we've, we've got, you know, the sec the, the base of our, our, what we call infinity guard is, is all around the secure boot. The, you know, the, the, the, the secure root of trust that, you know, that we, we work with HPE on the, the strong memory encryption and the S E V, which is the secure encrypted virtualization. And so remember those s s and p, you know, incap capabilities that I talked about earlier. We've actually, in the fourth gen added two x the number of sev v s and P guests for even higher number of confidential VMs to support even more customers than before. Right? We've also added more guest protection from simultaneous multi threading or S M T side channel attacks. And, you know, while it's not officially part of Infinity Guard, we've actually added more APEC acceleration, which greatly benefits the security of those confidential VMs with the larger number of VCPUs, which basically means that you can build larger VMs and still be secured. And then lastly, we actually added even stronger a e s encryption. So we went from 128 bit to 256 bit, which is now military grade encryption on top of that. And, you know, and, and that's really, you know, the de facto crypto cryptography that is used for most of the applications for, you know, customers like the US federal government and, and all, you know, the, is really an essential element for memory security and the H B C applications. And I always say if it's good enough for the US government, it's good enough for you. >>Exactly. Well, it's got to be, talk a little bit about how AMD is doing this together with HPE a little bit about the partnership as we round out our conversation. >>Sure, absolutely. So security is only as strong as the layer below it, right? So, you know, that's why modern security must be built in rather than, than, you know, bolted on or, or, or, you know, added after the fact, right? So HPE and a MD actually developed this layered approach for protecting critical data together, right? Through our leadership and, and security features and innovations, we really deliver a set of hardware based features that, that help decrease potential attack surfaces. With, with that holistic approach that, you know, that safeguards the critical information across system, you know, the, the entire system lifecycle. And we provide the confidence of built-in silicon authentication on the world's most secure industry standard servers. And with a 360 degree approach that brings high availability to critical workloads while helping to defend, you know, against internal and external threats. So things like h hp, root of silicon root of trust with the trusted supply chain, which, you know, obviously AMD's part of that supply chain combined with AMD's Infinity guard technology really helps provide that end-to-end data protection in today's business. >>And that is so critical for businesses in every industry. As you mentioned, the attackers are getting more and more sophisticated, the vulnerabilities are increasing. The ability to have a pa, a partnership like H P E and a MD to deliver that end-to-end data protection is table stakes for businesses. David, thank you so much for joining me on the program, really walking us through what am MD is doing, the the fourth gen epic processors and how you're working together with HPE to really enable security to be successfully accomplished by businesses across industries. We appreciate your insights. >>Well, thank you again for having me, and we appreciate the partnership with hpe. >>Well, you wanna thank you for watching our special program HPE Compute Security. I do have a call to action for you. Go ahead and visit hpe com slash security slash compute. Thanks for watching.

(gentle music) >> Welcome back to our coverage here on theCUBE of AWS re:Invent 22. We are on day three, starting to wind down, but still a lot of exciting topics to cover here on the AWS Global Showcase, part of the startup program there at AWS. Joining us now, two representatives from LTI Mindtree. You say LTI Mindtree? I thought they were two different companies. Well, they're actually one and the same. Been together just a mere two weeks now. We'll hear more about that from Sid Bohra, who is the Chief Business Officer at LTI Mindtree and Ashish Varerkar, who is the Vice President of Cloud Success at LTI Mindtree. Gentlemen, thanks for being with us here on theCUBE. >> Pleasures all ours. >> Thank you. >> And congratulations. So two weeks in the making in its infancy, still in the honeymoon period, but how's the two weeks been? Everything all right? >> Well, two weeks have been very exciting. >> I'll bet. >> Well, I would say the period prior to that was just as exciting as you can imagine. >> John: Oh, sure. And we are super excited about what the future holds for this company because we truly believe that we have a remarkable opportunity to create value for our clients as one company. >> Well let's talk about LTI Mind tree then a little bit. Ashish, I'll let you carry the ball on this. Tell us about your services, about your core focus, and about those opportunities that Siddharth was just telling us about. >> So I think with the two companies coming together, we have a larger opportunity to like go to market with our end to end business transformation services and leveraging cloud platforms, right? So, and that's what we do. My responsibility particularly is to see to it that what customers are deploying on cloud is aligned to their business outcomes and then take it forward from there. >> Yeah, Vice President of Cloud Success, that gives you a lot of runway, right? Does it not? I mean, how do you define success in the cloud? Because there are a lot of different areas of complexity with which companies are dealing. >> So I think you would agree that in today's scenario, customers are not looking for a platform, right? But they're looking for a platform which can deliver business value. They're looking at business value and resiliency and then at the end, the cost, right? So if you're able to deliver these three things to the customer through the cloud implementation, I think that's success for us. >> Right. We've talked about transformation a lot this week and modernization, right, which is those are two pretty key buzzwords right now we're hearing a lot of. So when you see said, you know, companies come to you and they say, okay, it's time for us to make this commitment. Do they make it generally wholeheartedly? Is there still some trepidation of the unknown? Because there's a lot of, as we've said, complexity to this, it's multidimensional. We can go public, we can go hybrid, we can go multicloud. I mean, we got a lot of flavors. >> Yeah >> Absolutely. >> No, we see a spectrum. There are customers who are very early in the journey of getting onto cloud and are a little uncertain about what value they can get out of it. And on the other end of the spectrum, there are companies who are well into the journey who have understood what are the benefits of truly leveraging cloud who also understand what are the challenges they will face in getting onto the journey. So we get to meet a spectrum of customers, I would say. If you ask me where do bulk of them lie, I would say early in their journey. I would say there are only a handful who have that maturity where they can predict what's exactly going to happen on the cloud journey, what value they will accumulate through the process. So there's a lot of hand holding to be done, a lot of, you know, solving together to be done with our clients. >> You know, it is such a dynamic environment too, right? You have new opportunities that seem to be developed and released on a daily basis, almost, right? There's a large amount of flexibility, I would think, that has to be in place because where you think you're going to go today might not be where you wind up in six months. >> That's true. >> Is that fair? >> Absolutely fair. And I think from that perspective, if you look at the number of services that AWS provides, right? And what customers are looking for is how can they compose their business processes using this multiple services in a very seamless manner. And most of the announcements that we have seen during the re:Invent as well, they're talking about seamless connectivity between their services. They're talking about security, they're talking about creating a data fabric, the data zone that they announced. I think all these things put together, if you're able to kind of connect the dots and drive the business processes, I think that's what we want to do for our customers. >> And the value to AWS, it just can't be underscored enough I would assume, because there's comfort there, there's confidence there. When you bring that to the table as well along with your services, what kind of magnitude are we talking about here? What kind of force do you think? How would you characterize that? >> Well I think, you know, firstly, I would say that most of our engagements are not just services. Ashish and team and the company have invested heavily in building IP that we pair with our services so that we bring non-linearity and more, I would say, certainty to the outcomes that our customers get. And I can share some examples in the course of the conversation, but to answer your question in terms of magnitude, what we are collaborating with AWS on for our clients ranges from helping customers build more resiliency. And I'm talking about life sciences companies build more resiliency in the manufacturing R and D processes. That's so critical. It was even more critical during the pandemic times because we were working with some of the pharma companies who were contributing to the efforts in the pandemic. That's one end of the spectrum. On the other side, we are helping streaming companies and media companies digitize their supply chain, and their supply chains, the media supply chain, so that it is more effective, it's more efficient, it's more real time, again, using the power of the cloud. We are helping pharmaceutical companies drive far greater speed in the R and D processes. We are helping banking companies drive far more compliance in their anti-money laundering efforts and all of those things. So if you look at the magnitude, we judge the magnitude by the business impact that it's creating and we are very excited about what AWS, LTI Mindtree, and the customer are able to create in terms of those business impacts. >> And these are such major decisions. >> That's right. >> For a company, right, to make, and there are a number of factors that come into play here. What are you hearing from the C-Suite with regard to what weighs the most in their mind and is there, is it a matter of, you know, fear missing out? Or is it about trying to stay ahead of your competition, catching up the competition? I mean, generally speaking, you know, where are the, where's the C-Suite weighing in on this? >> I think in the current times, I think there is a certain level of adoption of cloud that's already happened in most enterprises. So most CIOs in the C-suite- >> They already get it. They already get it. >> They kind of get it, but I would say that they're very cagey about a bunch of things. They're very cagey about, am I going to end up spending too much for too little? Am I going to be able to deliver this transformation at the speed that I'm hoping to achieve? What about security? Compliance? What about the cost of running in the cloud? So those are some really important factors that sometimes end up slowing the cloud transformation journeys down because customers end up solving for them or not knowing for them. So while there is a decent amount of awareness about what cloud can do, there are some, a whole bunch of important factors that they continue to solve for as they go down that journey. >> And so what kind of tools do you provide them then? >> Primarily, what we do is, to Siddharth's point, right? So on one end, we want to see to it that we are doing the business transformation and all our cloud journeys start with a business North Star. So we align, we have doubled down on, say, five to six business domains. And for each of these business domains industries, we have created business North Star. For these business North Star, we define the use cases. And these use cases then get lit up through our platform. So what we have done is we have codified everything onto our platform. We call it Infinity. So primarily business processes from level one, level two, level three, level, and then the KPIs which are associated with these business processes, the technical KPIs and the business KPIs, and then tying it back to what you have deployed on cloud. So we have end to end cloud transformation journeys enabled for customers through the business North Star. >> And Infinity is your product. >> Can I add something? >> Please do. Yeah, please. >> Yeah so, you know, Ashish covered the part about demystifying if I were to do this particular cloud initiative, it's not just modernizing the application. This is about demystifying what business benefit will accrue to you. Very rare to find unless you do a very deep dive assessment. But what the platform we built also accelerates, you talked about modernization early in the conversation, accelerates the modernization process by automating a whole bunch of activities that are often manual. It bakes insecurity and compliance into everything it does. It automates a whole bunch of cloud operations including things like finops. So this is a life cycle platform that essentially codifies best practices so that you are not getting success by coincidence, you're getting success by design. So that's really what, that's really how we've approached the topic of realizing the true power of cloud by making sure that it's repeatedly delivered. >> Right. You know, I want to hit on security too because you brought that up just a few moments ago. Obviously, you know, we all, and I'd say we, we can do a better job, right? I mean, there's still problems, there's still challenges, there are a lot of bad actors out there that are staying ahead of the game. So as people come to you, clients come to you, and they raise these security concerns, what's your advice to them in terms of, you know, what kind of environment they're going into and what precautions or protections they can put in place to try to give themselves a little bit of peace of mind about how they're going to operate? >> You want to take it? >> So I think primarily, if you are going to cloud, you are going with an assumption that you are moving out of your firewalls, right? You're putting something out of your network area. So and from that perspective, the parameter security from the cloud perspective is very, very important. And then each and every service or the interactions between the services and what you integrate out of your organization, everything needs to be secured through the right guard rates. And we integrate all those things into our platform so that whatever new apps that get deployed or build or any cost product that gets deployed on cloud, everything is secure from a 360 degree perspective. So primarily, maintaining a good security posture, which on a hybrid cloud, I would not say only cloud, but extending your on-prem security posture to cloud is very, very important to when you go to implementing anything on could. >> If you had a crystal ball and we were sitting down here a year from now, you know, what do you think we'd be talking about with regard to, you know, developing these end-to-end opportunities that you are, what's the, I wouldn't say missing piece, but a piece that you would like to have refined to the point where you come back next year and say, John, guess what we did? Look what we were able to accomplish. Anything that you're looking at that you want to tackle here in 2023? Or is there some fine tuning somewhere that you think could even tighten your game even more than it is already? >> We have a long, long way to go, I would say. I think my core takeaway in terms of where the world of technology is headed because cloud is, you know, is essentially a component of what customers want to achieve. It's a medium through which they want to achieve. I think we live in a highly change oriented economy. Every industry is what I call getting re-platformed, right? New processes, new experiences, new products, new efficiency. So a year from now, and I can tell you even for few years from now, we would be constantly looking at our success in terms of how did cloud move the needle on releasing products faster? How did cloud move the needle on driving better experience and better consumer loyalty, for example. How did cloud move the needle on a more efficient supply chain? So increasingly, the technology metrics like, you know, keeping the lights on, or solving tickets, or releasing code on time, would move towards business metrics because that's really the ultimate goal of technology or cloud. So I would say that my crystal ball says we will increasingly be talking business language and business outcomes. Jeff Bezos is an incredible example, right? One of his annual letters, he connected everything back into how much time did consumers save by using Amazon. And I think that's really where in the world, that's the world we are headed towards. >> Ashish, any thoughts on that? >> I think Siddharth put it quite well. I would say if you are able to make a real business impact for our customers in next one year, helping them in driving some of their newer services on cloud through cloud, that would be a success factor for us. >> Well gentlemen, congratulations on the merger. I said two weeks. Still very much in the honeymoon phase and I'm sure it's going to go very well and I look forward to seeing you back here in a year. We'll sit down, same spot, let's remember, fifth floor, and we'll give it a shot and see how accurate you were on that. >> Absolutely. >> Wonderful. It's been a pleasure. >> Thank you gentlemen. >> Thank you for joining us. >> Thank you. >> Very good. Ashish, good to see you, sir. >> Thank you. >> A pleasure. We'll continue here. We're at the Venetian at AWS re:Invent 22, continue at the AWS Global Showcase startup. I'm John Walls. You're watching theCUBE, the leader in high tech coverage. (gentle music)

>>Yeah, yeah, yeah. We're back at the center of the coverage of the world 20 twenty-two, the first live event in three years. Pretty amazing. And I'm really excited to have Tony Coleman. Here is the c e o of those who changing the finance and banking industry. And this is the global head of industry solutions. That would be welcome. Back to the cube. Welcome. First time. Um, so thanks for coming on. Thank you. >>Thanks for having us, >>Tony. Tell us about what are you guys up to? Disrupting the finance world. >>So tomorrow is everyone's banking platform. So we are a software company. We have over 3000 financial institutions around the world. Marketing tell me that that works out is over 1.2 billion people rely on terminal software for their banking and financial needs. 41 of the top 50 banks in the world run software and we are very proud to be powering all of those entities on their innovation journeys and bringing you know, that digital transformation that we've seen so much all over the past few years and enabling a lot of the world's unbanked through digital banking become, you know, members of the >>community. So basically you're bringing the software platform to enable that to somebody you don't have to build it themselves because they never get there. Absolutely. And and so that's why I don't know if you consider that disruptive. I guess I do to the industry to a certain extent. But when you think of disruption in the business, you think of Blockchain and crypto, and 50 is that is completely separate world and you guys participate in that as well. Well, I >>would say it's related right? I mean, I was doing a podcast recently and they had this idea of, um, buzzword jail where you could choose words to go into jail and I said 50 not because I think they're intrinsically bad, but I think just at the moment they are a rife for scam area. I think it's one of those one of these technologies and investment area that people don't understand it, and there's a lot of a lot of mistakes that can be made in that, >>Yeah, >>I mean, it's a fascinating piece that it could be truly transformative if we get it right, but it's very emerging, so we'll see so don't play a huge part in the Blockchain industry directly. We work with partners in that space, but in terms of digital assets and that sort of thing. Yeah, absolutely. >>So, Boris, you have industry solutions in your title. What does that entail? So >>basically, I'm responsible for all the verticals, and that includes great partners like Tony. And we're doing a lot of verticals by now. When you listen. Today in all these various talks, we have so much stuff ranging from banking, go retail, healthcare, insurance, you name it, we have it by now. And that's obviously the clients moving from the edge solution. Like touching a little toe in the water, but longer to going all in building biggest solutions you saw on stage the lady from this morning. These are not second Great. Yeah, we do something small now. We're part of the transformation journey. And this is where Tony and I can regularly together how we transform things and how we built a new way of banking is done with Michael services and technology surrounding it. Yeah, >>but what about performance in this world? Can you tell me about that? >>Yeah. This is an interesting thing because people always challenging what is performance and document databases. And Tony challenged us actually, six weeks before his own show several weeks ago in London and says, Boris, let's do a benchmark And maybe you bring your story because if I get too excited, I follow. >>Yeah, sure, that performance and efficiency topics close close to my heart. I have been for for years. And so, yeah, we every two or three years, we run a high water. We've got a high water benchmark, and this year we sort of double down literally double down on everything we did previously. So this was 200 million accounts, 100 million customers, and we were thrashing through 102,800 seventy-five transactions a second, which is a phenomenal number. And, uh, >>can I do that on the Blockchain? >>Wow. Yeah, exactly. Right. So this is you know, I get asked why we do such high numbers and the reason is very straightforward. If somebody wants 10,000 transactions a second, we're seeing banks now that need that sort of thing. If I can give them a benchmark report, this is 100,000. I don't need to keep doing benchmarks. 10. >>Yeah. Tell me more about the Anytime you get into benchmarks, you want to understand the configuration. The workload. Tell me more about that. So we have >>a pretty well path of a standard transaction mix. We call it a retail transaction mix. And so it's the tries to the workload. Is that because it's a simulation right around what you would do in your daily basis? So you're going to make payments you're going to check? Your balance is you're going to see what he's moved on your account. So we do all of that and we run it through a proper production, good environment. And this is really important. This is something we do in the lab you couldn't go live on. This is all all of the horrible, non functional requirements around high availability, >>security, security passes, private wings, all these things. And one thing is, they're doing this for a long time. So this is not like let's define something new for the world. Now, this is something Tony's doing for literally 10, 15 years now, right? >>It was only 15 years, but this >>is your benchmark >>top >>developed Okay, >>so we run it through and, um yeah, some fantastic numbers. And not just on the share sort of top-level numbers 100,000 transactions. A second response time out of it was fantastic. One-millisecond, which is just brilliant. So it means you get these really efficient numbers what that helped us do with, you know, some of the other partners that are involved in the benchmark as well. It meant that our throughput court, which is a really good measure of efficiency, is up to four times better than we ran it three years ago. So in terms of a sustainability piece, which is so important that that's really a huge improvement, that's down to application changes, architect changes as well as using appropriate technology in the right place. >>How important? With things like the number, of course, the memory size is the block sizes. All that stuff. >>We are very tiny. So this is the part. When I talk to people, we have what we call a system in the back of people. Look at me. Um, how many transactions on that one? So, to be fair, three-quarters, we're going to be one quarter or something else because we're still putting some components of and start procedures for disclosure. But when I think Seventy-five 1000 transactions on a single single 80 system, which is thirty-two cause you're saying correctly, something like that. This is a tiny machine in the world of banking. So before this was the main friends and now it's wonderful instance on a W s. And this is really amazing. Costed and environmental footprint is so, so important >>and there's a heavy right heavy environment. >>So the the way we the way we architect the solution is it follows something called a command query responsibility, segregated segregation. So what we do, we do all the commands inappropriate database for that piece, and that was running at about Twenty-five 1000 transactions a second and then we're streaming the data out of that directly into So actually I was doing more than the Seventy-five 1000 queries. A second, which is the part of it was also investing Twenty-five 1000 transactions the second at the same time >>and okay, and the workload had a high locality medium locality. It was just give us a picture of what that's like. Sorry. So, >>yeah, >>we don't have that. Yeah, >>so explain that That's not That's not the mindset for a document. Exactly. >>Exactly. In the document database, you don't have the hot spotting the one single field off the table, which is suddenly hot spotting. And now you have literally and recovery comes up and we say, What goes, goes together, get together belongs together, comes out together. So the number of, for example, it's much, much smaller and the document system, then historically, relationship. >>So it is not a good good indicator, necessarily >>anymore. That's what this is so much reduced. The number of access patterns are smaller, and I mean it is highly optimized, for example, internally as well. The internal structures, so that was very close to a >>traditional benchmark, would have a cash in front of a high cash rate. So 100 and 99% right, That's a high locality reference. But that's that's irrelevant. >>It's gone. There's no cashing in the middle anymore. It goes straight against the database. All these things are out, and that's what makes it so exciting and all the things in a real environment. I think we really need to stress it. It's not a test that at home. It's a real life environment out into the wild with the benchmark driving and driving. >>How did your customers respond? You did this for your recent event? >>Yeah, we did it for our use. A conference, our community for, um, which was a few weeks ago in London. Um, and the You know, the reaction was Certainly it was a great reception, of course, but the main thing that people are fascinated about, how much more efficient the whole platform it's explaining. So you know when we can run and it's a great number that we've got the team pulled out, which is so having doubled throughput on the platform from what we did three years ago, we're actually using 20% less infrastructure to give double the performance. Uh, macro-level, that's a phenomenal achievement. And that means that these changes that we make everything that we're doing benefits all of our customers. So all of the banks, when they take the latest release, is they get these benefits. Everything is that much more efficient. So everybody benefits from every investment, >>and this was running in the cloud. Is that correct? You're running out of this. >>So this was list, Um, 80 on a W s with a W s cases and processes. And so it was a really reality driven environment, >>pure pure cloud-native or using mana services on a W s. And then at least for the peace. It's >>awesome. I mean, uh, So now how convenient for the timing from, uh, the world. How are you socializing with your community? >>We're having this afternoon session as well, where we talk a little bit more detail about that, and he has a session as well tomorrow. So we see a lot of good feedback as well when we bring it up with clients. Obviously some clients get very specific because this reduction footprint is so huge when you think a client has 89 environments from early development systems to production to emergency standby, maybe a different cloud. All these things what day talks about the different Atlas features multi cloud environmentally. All this stuff comes to play. And this is why I'm so excited to work with them. We should bring up as well the other things which are available to ready already with your front and solutions with Infinity services because that's the other part of the modernization, the Michael Services, which Tony so politely not mentioning. So there's a lot of cool technology into that one, which fits to how it works in micros services. Happy I first all these what they called factors. Micro service a p. I cloud-native headless. I think that was the right order now. So all these things are reflected as well. But with their leadership chief now, I think a lot of companies have to play Catch-up now to what Tony and his team are delivering on the bank. This >>gets the modernization. We really haven't explicitly talks about that. Everything you've just said talks to modernization. So you typically in financial services find a lot of relation. Database twenty-year-old, hardened, etcetera, high availability. Give them credit for that. But a lot of times you'll see them just shift that into the cloud. You guys chose not to do that. What was the modernization journey look like? >>So it's a bit of, um yeah, a firm believer in pragmatism and using. I think you touched on earlier the appropriate technology. So >>horses for courses >>exactly right out of my mouth. And I was talking to one of the uh, the investor analysts earlier. And you know, the exact same question comes up, right? So if you've got a relation database or you've got a big legacy system and you're not gonna mainframe or whatever it is and you wanna pull that over when you it's not just a case of moving the data model from one paradigm to another. You need to look at it holistically, and you need to be ambitious. I think the industry has got, you know, quite nervous about some of these transformation projects, but in some ways it might be counter intuitive. I think being ambitious and being in bold is a better way. Better way through, you know, take take of you, look at it holistically. Layout of plan. It is hard. It is hard to do these sorts of transformations, but that's what makes it the challenge. That's what makes it fun. Take take those bold steps. Look at it holistically. Look at the end state and then work out a practical way. You can deliver value to the business and your customers as you deliver on the road. So >>did you migrate from a traditional R D B. M s to go. >>So So, Yeah, this is a conversation. So, uh, in the late nineties, the kind of the phrase document model hasn't really been coined yet. And for some of our work at the time, we refer to as a hierarchical model. Um, And at that point in time, really, if you wanted to sell to a bank, you needed to be running Oracle. So we took this data model and we got it running an article and then other relational databases as well, but actually under the colors there it is, sort of as well. So there is a project that we're looking at to say Well, okay, taking that model, which is in a relational database. And of course, you build over time, you do rely on some of the features of relations databases moving that over to something like, isn't it? You know, it's not quite as simple as just changing the data model. Um, so there's a few bits and pieces that we need to work through, but there is a concept that we are running, which is looking really promising and spurred on by the amazing results from the benchmark. That could be something That's really >>yeah, I think you know, 20 years ago you probably wouldn't even thought about it. It's just too risky. But today, with the modern tools and the cloud and you're talking about micro services and containers, it becomes potentially more feasible. >>But the other side of it is, you know, it's only relatively recently the Mongo who's had transaction support across multiple document multi collection transactions and in banking. As we all know, you know, it's highly regulated. That is, all of your worst possible non functional requirement. Security transaction reality. Thomas City You know, the whole the whole shebang. Your worst possible nightmare is Monday morning for >>us. So and I think one part which is exciting about this Tony is a very good practical example about this large scale modernization and cutting out by cutting off that layer and going back to the hierarchical internal structures. We're simply find a lot of the backing components of our because obviously translation which was done before, it's not need it anymore. And that is as well for me, an exciting example to see how long it takes what it is. So Tony space in my life experiments so to speak >>well, you're right because it used to be those migrations. Where how many line of code? How long do I have to freeze it? And that a lot of times lead people to say, Well, forget it, because the business is going to shut down. >>But now we do that. We do that. So I'm working, obviously, besides the work with a lot of financial clients, and but now it's my job is normally shift and left a pain in the game because the result of the work is when they move everything to the cloud and it was bad before. It will not be better in the cloud only because it's in somebody else's data center. So these modernization and innovation factor is absolutely critical. And it's only said that people get it by now. This shift and left over it is how can I innovate? How can accelerate innovation, and that leads very quickly to the document model discussion. >>Yeah, I think the world practitioners will tell you, if you really want to affect the operational model, have a meaningful impact on your business. You have to really modernized. You can't just lift shift that they're absolutely. You know, what's the difference between hundreds of millions or billions in some cases, versus, you know, some nice little hits here or there. >>So we see as well a lot of clients asking for solutions like the terminal solutions. And like others where there is not anymore discussion about how to move to the The question is how fast how can accelerate. We see the services request the first one. It's amazing. After the event, what we had in London, 100 clients calling us. So it's not our sales people calling upon the clients, the clients coming in. I saw it. How do we get started? And that is for me, from the vendor perspective, so to speak. Amazing moment >>yourself. You go, guys, we're gonna go. Thanks so much for that. You have to have you back and see how that goes. That. Yeah, that's a big story of if you're a great All right, keep it right there. Everybody will be right back. This is David for the Cube. You're watching our live coverage of mongo D B World 20 twenty-two from New York City. >>Yeah, >>Yeah, yeah, yeah, yeah

(bright upbeat music) >> Hi, everyone, welcome back to theCUBE's Unstoppable Domains Partner Showcase. I'm John Furrier, host of theCUBE. This segment in this session is about expansion into Asia Pacific and Europe for Unstoppable Domains. It's a hot startup in the Web3 area, really creating a new innovation around NFTs, crypto, single sign-on, and digital identity, giving users the power like they should. We've got two great guests, Sajjad Rehman, Head of Europe, and Nilkanth, known as Nil, Iyer, head of Asia. Sajjad, Nil, welcome to this CUBE, and let's talk about the expansion. It's not really an expansion, the global economy is global, but showcase here about Unstoppables going to Europe. Thanks for coming on. >> Thanks for inviting us. >> Thanks John, for inviting us. >> So we're living in a global world, obviously, crypto, blockchain, decentralized applications. You're starting to see mainstream adoption, which means the shift is happening. There are more apps coming, and it means more infrastructure, and things got to get easier, right? So, reduce the steps it takes to do stuff, makes the wallets better, give people more secure access and control of their data. This is what Unstoppable is all about. You guys are in the middle of it, you're on this wave. What is the potential of Web3 with Unstoppable, and in general, in Asia and in Europe? >> I can go first. So, now, let's look at the Asia market. I mean, typically, we see the US market, the Europe markets, for typical Web 2.0 software and infrastructure is definitely the larger markets, with US typically accounting for about 60%, and Europe about 20 to 30%, and Asia has always been small. But we see in this whole world of blockchain, crypto, Web 3.0, Asia already has about 160 million users. They have more than 35 local exchanges. And if you really look at the number of countries, in terms of the rate of adoption, many of the Asian countries, which probably you'd have never even heard of, like Vietnam, actually topping the list, right? One of the reasons that this is happening, again, if you go through the Asian Development Bank's latest report, you have these Gen Zs and millennials, of that's 50% of the Asian population. And if you really look at 50% of the Asian population, that's 1.1 billion people out of the total, 1.8 billion Gen Z and millennials that you have have in the world. And these folks are digitally native, they're people, in fact, the Gen Zs are mobile first, and millennials, many of us, like myself, at least, are people who are digital, and 20% of the world's economy is currently digital, and the rest, 40 to 50%, which is going to happen in the Web 3.0 world, and that's going to be driven by millennials and Gen Zs. I think that's why this whole space is so exciting, because it's being driven by the users, by the new generation. I mean, that's my broad thought on this whole thing. >> Before we get get this started, I want to just comment, Asia, also, in other areas where mobile first came, you had the younger demographics absolutely driving the change, because they're like, "Well, I don't want the old way." They go right from scratch at the beginning, they're using the technologies. That has propelled the crypto world. I mean, that is absolutely true. Everyone's kind of seeing that. And that's now influencing some of these developer nations, like say, in Europe, for instance, and even North America, I think Europe's more advanced than North America, in my opinion, but we'll get to that. Oh, so potential in Europe. Sajjad, take us through your thoughts on... As head of Europe, for our audience. >> Absolutely, so, Nil's right. I think Asia is way ahead in terms of Gen Z user adopting crypto, Europe is actually a distant second, but it's surprising to note that Europe actually has the highest transactional activity in crypto over the last year and a half. And if you dig a bit deeper, I'd say, arguably, for Europe, I think the opportunity in Web3 is perhaps the largest. And then perhaps it can mean the most for Europe. Europe, for the last decade, has been trailing behind Asia and North America, when it comes to birthing unicorns, and I think Web3 can provide a StepChain opportunity. This belief, for me, stems from the fact that Europe's policy, right, like, for example, GDPR, is focused on enabling your data ownership. And I think I recently read a very good paper out of Stanford, by Patrick Henson. He speaks about Web3 being the best part, here, for Europe enabling patient sovereignty. So what that means is users control the data, they're paying to enter it, and they harness the value from it. And on one hand, while Europe is enabling that regulation, that's entered in that code, Web3 actually brings it into action. So I think with more enablement, better regulation, and we'll see more hubs, like the Crypto Valley in Switzerland pop up, that will bring, I think, I'd rather be careful, better to say, not over-regulation, the right regulation. We can expect more in prop capital, more builder talent, that then drives more adoption. So I think the prospects for Europe in terms of usage, as well as builders, are quite bright. >> Yeah, and I think, also, you guys are in areas where the cultural shift is so dramatic. You mentioned Asia, the demographics, even the entrepreneurial culture in Europe right now is booming. You look at all the venture-backed startups, and the young generation building companies! And again, cloud computing is a big part of that, obviously. But look at, compared to the United States, you go back 15 years ago, Europe was way behind, on the startup scene. Now it's booming and pumping on all cylinders. And it kind of points at this cultural shift. It's almost like a generational... It's like the digital hippies changing the world. The Web3, it's kind of, "I don't want to be Web2, Web2 is so old, I don't want to do that." And then it's all because it's changing, right? And there are things inadequate with Web2, on the naming system. Also the arbitrage around fake information, bots, users being manipulated, and also merchandised and monetized through these portals. Okay, that's kind of ending. So talk about the dynamic of Web2, 3, at those areas. You've got users and you've got companies, who build applications. They're going to shift and be forced, in our opinion, and I want to get your reaction to that. Do you think applications are going to have to be Web3, or users will reject them? >> Yeah, I think that I'll jump in and add to there in Nil's part. I think the Web3 is built on three principles, right? They're decentralization, ownership, and composability. And I think these are not binary. So if I look further on in the future, I don't see a future where you have just Web3. I think there's going to be coexistence or cooperation between Web2 companies, Web3, building bridges. I think there's going to be... There's a sliding scale to decentralization, versus centralization. Similarly, ownership. And I think users will find what works best for them in different contexts. I think what Unstoppable is doing is essentially providing the identity system for Web3, and that's way more powerful when it comes to being built on blockchains, than with the naming system we had for Web2, right? The identity system can serve the purpose of taking a user's personal identifier, password, blockchain, domain name, and attaching all kinds of attributes that define who you are, both in the physical and digital world, and filling out information that you can transact on the basis of. And I think the users would, as we go to a no-code and low-code future, right, where in Web2, more of the users were essentially consumers, or readers of the internet. And in Web3, with more low-code and no-code technology platforms taking shape and getting proliferation, you would see more users being actually writers, publishers, and developers on the internet. And they would value owning their data, and to harness the most amount of value from it. So I think that's the power concept, and I think that's the future I see, where Web3 will dominate. Nil, what do you think? >> Well, I think you put it very, very nicely, Sajjad. I think you covered most of the points, I think. But I'm seeing a lot of different things that are happening at the ground. I think a lot of the governments, a lot of the Web 2.0 players, the traditional banks, these guys are not sitting quiet on the blockchain space. There are a lot of pilots happening in the blockchain space, right? I mean, I can give you real life examples. I mean, one of the biggest examples is in my home state of Maharashtra, where Mumbai is. They actually partnered with Polygon (MATIC), right? Actually built a private blockchain-based capability to kind of deliver your COVID vaccination certificates with the QR code, right? And that's the only way they could deliver that kind of volumes in that short a time, with the kind of user control, the user control the user has on the data. That could only be possible because of blockchain. Of course, it's still private, because it's healthcare data, they still want to keep it, something that's not fully on a blockchain. But that is something. Similarly, there is a consortium of about nine banks who have actually trying to work on making things like remittances or trade finance much, much easier. I mean, remittances through a traditional, Web 2.0 world is very, very costly. And especially in the Asian countries, a lot of people from Southeast Asia work across the world and send back money home. It's a very costly and a time-taking affair. So they have actually partnered and built a blockchain-based capability, again, in a pilot stage, to kind of reduce the transaction costs. For example, if you just look at the trade finance days where there are 14 million traders, who do 2.4, 5 trillion dollars, of transaction, they were able to actually reduce the time that it takes from eight to nine days, to about two to three days. And so, to add on to what you're saying, I think these two worlds are going to meet, and meet very soon. And when they meet, what they need is a single digital identity, a human-readable way of being able to send and receive and do commerce. I think that's where I see Unstoppable Domains, very nicely positioned to be able to integrate these two worlds, so that's my thought on all the logistics. >> That was a great point. I was going to get into which industries, and kind of what areas, you see in your geographies. But it's a good point about saving time. I like how you brought that up, because in these new waves, you either got to reduce the steps it takes to do something, or save time, make it easy. And this is the successful formula, in anything, whether it's an app or UI or whatever, but what specifically are they doing in your areas? And what about Unstoppable are they attracted to? Is it because of the identity? Is it because of the apps? Is it because of the single sign-on? What is the reason that they're leaning in, and unpacking this further into their pilots? >> Sajjad, do you want to take that? >> Yeah, absolutely, man. >> Because. >> Yeah, I'm happy. Please jump in if you want. So I think, and let me clarify the question, John, you're talking about Web2 companies, looking to partner in software, or potential partnerships, right? >> Yeah, what are they seeing, and what are they seeing as the value that these pilots we heard from Nilkanth around the financial industry? And obviously, gaming's one, it's obvious. Huge: financial, healthcare, I mean, these are obviously verticals that are going to be heavily impacted in a positive way. What are they seeing as value? What's getting them motivated to do these pilots? Why are they jumping in, with both feet, if you will, on these projects? Is it because it's saving money, is it time, or both, is it ease of use, is it the user's expectations? Trying to tease out how you guys see that evolving. >> Yeah, yeah, I think... This is still, the space is, the movement is going very fast, but I think the space is still young. And right now, a lot of these companies are seeing the potential that Web3 offers. And I think the key, key dimensions, right, composability, decentralization, and ownership. So I think the key thing I'm seeing in EU is these Web2 companies seeing the momentum and looking to harness that by enabling bridges to Web3. One of the key trends in Europe has been Fintech, I think over the last five to six years, we have the Revolut, N26, e-TOTAL creating platforms, new banks and super finance, super apps rising to the forefront. And they are all enabling, or also connecting a bridge with Web3 in some shape and form, either enabling creating of crypto, some are launching their own native wallets, and these are, essentially, ways that they can, one, attract users. So the Gen Z who are looking for more friction in finance, to get them on board, but also to look to enable more adoption by their own users, who are not using these services that potentially create new revenue streams, and create allocation of capital that they could not access, to have access to otherwise. So I think that's one trend I'm seeing over here. I think the other key trend is, in Europe, at least, has been games. And again, dead links or damaged, web creators would call the metaverse. So a lot of game companies are looking to step into Game Fire, which is, again, a completely different business model to what traditional game companies used to use. Similarly, metaverse is where again, ownership creates a different business model and they see that users and gamers of the future would want to engage with that, versus just being monetized on the basis of subscription or ads. And I think that's something that they're becoming aware of, and moving quickly in the space, launching their own metaverses, or game by applications. Or creating interoperability with these decentralized applications. >> You know, I wanted to get into this point, but I was going to ask about the community empowerment piece of this equation, 'cause digital identity is about the user's identity, which implies they're part of a community. Web3 is very community-centric. But you mentioned gaming, I mean, people who have been watching the gaming world, like ourselves, know that communities and marketplaces have been very active for years, many years, over 15 years. Community, games, currency, in-game activity, has been out there, right, but siloed within the games themselves. So now, it seems that that paradigm's coming in and empowering all communities. Is this something that you guys see and agree with? And if so, what's different about that? How are communities being empowered? I guess that's the question. >> Yeah, I can maybe take that, Sajjad. So, I mean, I must have heard of Axie Infinity, I mean, 40% of their user base is in Vietnam. And the average earning that a person makes in a month, out of playing this game, is more than the national, daily or minimum wage that is there, right? So that's the kind of potential. Actually, going back, as a combination of actually answering your earlier question, and I think over and above what Sajjad said, what's very unique in Asia is we still have a lot of unbanked people, right? So if you really look at the total unbanked population of the world, it's 1.6 billion, and 24% of that is in Asia, so almost 375 million people are in Asia. So these are people who do not have access to finance or credit. So the whole idea is, how do we get these people on to a banking system, onto peer-to-peer lending, or peer-to-peer finance kind of capabilities. I think, again, Unstoppable Domains kind of helps in that, right? If you just look at the pure Web 3.0 world, and the complex, technical way in which money or other crypto is transferred from one wallet to the other, it's very difficult for an unbanked person who probably cannot even do basic communication, cannot read and write, to actually be able to do it. But something that's very human-readable, something that's very easy for him to understand, something that's visual, something that he can see on his mobile. With 2G network, we are not talking of... The world is talking about 5G, but there are parts of Asia, which are still using 2G and 2.5G kind of network, right? So I think that's one key use case. I think the banks are trying to solve because for them, this is a whole new customer segment. And, sorry, I actually went back a little bit, to your earlier question, but coming to this whole community-building, right? So on March 8th, we're launching something called this Women of Web3, or, oh, that is WoW3, right? This is basically to, again, empower. So if you, again, look at Asia, women need a lot of training, they need a lot of enablement, for them to be able to leverage the power of Web 3.0. I can talk about India, of course, being from India. A lot of the women do not... They do all the small businesses, but the money is taken by middlemen, or taken by their husbands. With Web 3.0, fundamentally, the money comes to them, because that's what they use to educate their children. And it's the same thing in a lot of other Southeast Asian countries as well. I think it's very important to build those communities, communities of women entrepreneurs. I think this is a big opportunity to really get the section of society, which probably will take 10 more years, if we go through the normal Web1 to Web 2.0 progression, where the power is with corporations, and not with the individuals. >> And that's a great announcement, by the way, you mentioned the $10 million worth of domains being issued out for... This is democratization, it's what it's all about. Again, this is a new revolution. I mean, this is a new thing. So great stuff, more education, more learning. And going to get the banks up and running, get those people banking, 'cause once they're banking, they get wallets, right? So they need the wallets. So let's get to the real meat here. You guys are in the territory, Europe and Asia, where there's a lot of wallets. There's a lot of exchanges, 'cause that's... They're not in the United States. There's a few of them there, but most of them outside the United States. And you've got a lot of dApps developing, decentralized applications, okay? So you got all this coming together in your territory. What's the strategy, how you going to attack that? You got the wallets, you got the exchanges, and you got D applications. DApps. >> Yeah, I'm happy to (indistinct). So I think, and just quickly there, I think one point is, and Nil really expressed it beautifully, is finding inclusion. That is something that has inspired me, how Web3 can make the internet more inclusive. That inspired my move here. Yeah, I think, for us, I think we are at the base start when it comes to Europe, right? And the key focus, in terms of our approach in Europe would be that, we want to do two things. One, we want to increase the utility of these domain names. And the second thing is, we will invite proliferation with our partners. So when I speak about utility, I think utility is when you have a universal identifier, which is a domain name, and then you have these attributes around it, right? What then defines your identity. So in the context, in Europe, we would look to find partners to help us enrich that identity around the domain name. And that adds value for users, in terms of acquiring these domains and new clients. And on the other end, when it comes to proliferation, I think it's about working with all those crypto, and crypto and Web3, Web3 participants as well as Web3-adjacent companies, brands, and services, who can help us educate current and future, and upcoming Web3 users about the utility of domain names, and help us onboard them to the decentralized internet. So I think that's going to be the general focus. I think the key is that, as, oh, and hopefully, we'll be having one, overarching regulation, EU, that allowed us to do this at a vision level. But I would say I think it's going to be tackling it country by country, identifying countries where there's deeper penetration for Web3, and then making sure that we are partnered with local, trusted partners that are already developing for local communities there. So, yeah, that's my view and Nil, I believe those are wants in, for Asia. >> Oh, I think, yeah, so again, in Asia, one is you have a significant part of humanity living in Asia, right? So obviously, all the other challenges and the opportunities that we talk about, I think the first area of focus would be educating the people on the massive opportunity that they have, and if you're able to get them in early, I think it's great for them as well, right? Because by the time governments, regulations, large banking, financial companies move, but if you can get the larger population into this whole space, it's good for them, so they are first movers in that space. I think we are doing a lot of things on this, worldwide. I think we've done more than 100 past podcasts, just educating people on what is Web 3.0, what are NFT domains? What is DeFi, and so on and so forth. I think it would need some bit of localization, customization, in Asia, given that India itself has about 22 languages. And then there are the other countries which, each of them with their own local languages and syntax, semantics and all those things, right? So I think that that is very important, to be able to disseminate the knowledge, although it's global, but I think to get the grassroot people to understand the opportunity, I think it would need some amount of work there. I think also building communities, I think, John, you talked about communities, so did Sajjad talk about communities. I think it's very important to build communities, because communities create ideation. It talks about... People share their challenges, so that people don't repeat the same mistakes. So I think it's very important to build communities based on interest. I think we all know in the technology world, you can build communities around Elegram, Telegram, Discord, Twitter spaces, and all those things. But, again, when you're talking of financial inclusion, you're talking of a different kind of community-building. I think that that would be important. And then of course I will kind of, primarily from a company perspective, I think getting the 35 odd exchanges in Asia, the wallets to partner with us. Just as an example, MATIC. They had, until September of last year, about 3,500 apps. In just one quarter, it doubled to 7,000 dApps on their platform. But that is the pace, or the speed of innovation that we are seeing on this whole 3.0 space. I think it's very important to get those key partners, Who are developing those dApps. See the power of single sign-on, having a human-readable, digital identity, being able to seamlessly transfer all your assets, digital assets, across multiple cryptos, across multiple NFT marketplaces, and so on and so forth. >> Yeah, and I think the whole community thing, too, is also you seeing the communities being part of, certainly in the entertainment area, and the artistry, creator world, the users are art of the community, they own it, too. So it goes both ways, but this brings up the marketplace, too, as well, because you guys have the opportunity to have trust built into the software layer, right? So now you can keep the reputation data. You can be anonymous, but it's trustworthy, versus bots, which we all know bots can be killed and then started again with... And no one knows what the tagalong has been around. So the whole inadequacy of Web2, which is just growing pains, right? This is what it evolution looks like, next abstraction layer. So I love that vibe. How advanced do you think that thinking is, where people are saying, Hey, we need this abstraction layer. We need this digital identity. We need to start expanding our applications so that the users can move across these and break down those silos where the data is, 'cause that's... This is like the nerd problem, right? It's the data silos that are holding it back. What's your guys' reaction to that? The killing the silos and making it horizontally scalable? >> Yeah, I think it's a nerd problem. It is a problem of people who understand technology. It's a problem of a lot of the people in the business who want to compete effectively against those giants, which are holding all the data. So I think those are the people who will innovate and move. Again, coming back to financial inclusion, coming back to the unbanked, those guys just want to do their business. They want to live their daily life. I think that's not where you'll see... You will see innovation in a different form, but they're not going to disrupt the disrupters. I think that would be the people, Fintechs, I think they would be the first to move on to something like that. I mean, that's my humble opinion. >> Sajjad, you heard. >> Yeah, I think- >> Go ahead. >> I mean, absolutely. I think, I mean, I touched on creators, right? So, like I said earlier, right, we are heading to a future where more people will be creators on the internet. Whether you're publishing, writing something, you're creating video content, and that means that they have data they own, but that's their data, they bring it to the internet. That's more powerful, more useful, and they should be able to transact on that basis. So I think people are recognizing that, and they will increasingly look to do so. And as they do that, they would want these systems that enable them to hold permission to their data. They will want to be able to control what their permission and what they want to provide, dApp. And at the end of the day, these applications have to work backwards from customers, and the customer's looking for that. That's where... That's what they will build. >> The users want freedom. They want to be able to be connected, and not be restricted. They want to freely move around the global internet and do whatever they want with the friends and apps that they want to consume, and not feel arbitraged. They don't want to feel like they're kind of nailed into a walled garden and stuck there and having to come back. It's the new normal. >> They don't want to be the product, right, so. >> They don't want to be the product. Gentlemen, great to have you on, great conversation. We're going to continue this later. Certainly want to keep the updates coming. You guys are in a very hot area in Europe and Asia Pacific. That's where a lot of the action is happening. We see the entrepreneurial activity, the business transformation, certainly with the new paradigm shift, and this big wave that's coming. It's here, it's mainstream. Thanks for coming on and sharing your insights. Appreciate it. >> Thanks, John. >> Thanks, John, Thanks for the opportunity, have a good day. >> Okay, okay, great conversation. All the action's moving and happening real fast. This is theCUBE Unstoppable Domains Partner Showcase. I'm John Furrier, your host. Thanks for watching. (contemplative music)

>>Hi, I'm Peter Burress. And welcome to another cube conversation. This one from B M sees Helix Immersion Days and Santa Clara, California The Senate Clara Marriott. Every organization of any scale now has to lean on their suppliers in the technology world in different ways. It used to be you could almost have an antagonistic relationship with whoever was offering you technology. But today, every business is becoming increasingly dependent on technology suppliers that are providing crucial strategic service's. And that relationship is changing the way we think about technology. That is nowhere more obvious than the Manage service's provider space or the MSP space, which is highly dependent upon very complex delivery of very rich service's and a set of analytics that air allow the many service provider in the business to work together to achieve strategic ends. Now have a conversation about how that's working and how that's changing. We've got a great cube conversation got Aldo Romero, who's the cross service is deputy director at Keio Networks Mexico. Alda, Welcome to the Cube. So let's start with what is key networks tell us a little bit about Kiyo Networks. >>Okay, Kyo networks. Personally, he canna from dad and me, you know so much. Probably. Service is a technology. Inform us on the mission critical tenemos court. Enter data centers until Mexico Panorama making quarter political American Guatemala. So if >>we think about this challenge upfront, I said that increasingly, business has to think about treating its suppliers differently in the manage service providers at the vanguard of that, what catalyzed Keogh Network's decision to start thinking about how digital service is and operations management. We're gonna have to start coming together so that you could provide a better set of managed service capabilities to your clients. >>Another 50 are intellectuals For most of the heat does Bella Paralysis. Harvey Seo is a wall of stones in front under the remit Parma coral and triggers. A reason was clean and it's Santy Okay, on a work visa, no Russian grand plataforma CCTV shows was gonna transform our nose and Monroe and Moroccan era Watson was clean. A the city most cake. Alex LaMarca Hello, Obama said a roller. I mean telekinesis. Thomas put up a little emporia. Sorry. C'mon, process. So that's a gimme into control. Purple rules transformer heat element. So as >>you think about using BMC Helix and other classes of technology. You must have a vision in mind of where your relationships and how your service is are gonna be provided. Tell us a little bit about the relationship that you have with BMC Helix and how it's informing and altering and adjusting the promises in the value propositions that you have to your manage. Service customers. >>LaMarca parties with the most. The teleconference. A Norman 10. Vamos a bodyguard Transformer journals. You have a key on networks LLC and technology on the set of issues it processes your lot ago, most in your mutual momentous and those qualities of Israel experience. Check every message from Ministro. Probable servicios is most polio liberal exito process a literal form. A syndicate tile in our mentor mentor now look innocent of all arsonist risk. Leontes, his former meant importante para nosotros a parabola guarantee survey. No Star Service >>manage Service's has been around for a while. We're now talking about Cloud Service isn't as important subset of the manage service of space, but as one that over the course of the next few years might even become more important, especially in countries like Mexico that are growing so fast and introducing increasingly complex capabilities within their economies. As Keogh Networks evolves, do you see yourself being a leader in how cloud service is evolve as well? >>See if you determine, take yours leader in Lapa Improbable level problems servicios the clout that most officials the club go on Amazon. The notary's is the cloak on Microsoft tennis officials that throughout the opening stock include Syria. Infinity tormented knows Romans camellia in America. >>So one last question as you envision moving forward with this increasingly combined digital service, is management and operations management. What kind of leadership are you looking to be? Him? See? He looks for >>Leader Yasuoka. Stumbled booze can do is for their their arms. Trustee in testing facility. Tireless operaciones Sartre Business officials. The mission. Critical contextual. Here's the MTA cameras were Mr Alex Cee Lo Vamos con una Fortaleza, You know, in a para para nuestros revisions in America, he said, mass value. So spar partners >>Aldo Aldo Romero. Thank you very much for being on the Cube. Thank you. All the romero is tthe e Crawl Service is Deputy director Keogh Networks in Mexico, and once again, I'm Peter Burns. This has been another cute conversation until next time

>> live from Mountain View, California It's the queue covering definite create twenty nineteen. Brought to you by Cisco. >> Hi. Lisa Martin for the Cube, Live at Cisco Definite. Create twenty nineteen. This is Day two of our coverage here. We're excited to welcome Taylor Barnett, a speaker tech talk speaker for this event. Lead community engineer at Stoplight Taylor. It's great to have you on the Cube. I'm glad to be here. So first, inform us before we talk about your tech talk that you can yesterday here, adept that create tell us a little bit about Stop like, >> yeah, So stoplight is a platform. Teo, build test and design web ap eyes specifically, we focus right now on recipe eyes, but we're really encouraging design first principles when people are building out there a prize for very much preproduction And what we have found was so many guys out there are not documented. They're not tested, they're not designed well And so we wanted to build tooling the help users be able to do that. >> So that documentation we've heard yeah, yesterday and today is absolutely >> essential. Yeah, And so a lot of what we're doing is we're actually using the Open A P I specifications, which a lot of teams at Cisco are now using. And so we can auto generate documentation from that. But also, we can auto generate instant mock >> servers. >> Um, do different types of testing all from that, because it's both human and machine readable. You're taking advantage of that. >> So you gave a tech talk yesterday, so I like the title going to Infinity and beyond Documentation with open FBI. Tell us our audience, like basically kind of an overview of what you presented in the three takeaways that your audience left with. >> Yeah, so historically open a P I specification has been known to be an auto generating reference documentation. So what people are like, Yeah, I know it for documentation, but they don't know it for all the other things. So the things that helped them do design first principles, the things that helped them mock and get feedback about their AP eyes and also how to test. And so I say, the three takeaways, that's what I focus on, was, how does this design first really benefit us? And why is it worth spending that time? Because a lot of engineers. It kind of feels like a friction point. Like you're making me do something else before I can start coding on DSO helping them see those benefits and then also being ableto use the feedback through They get through mach ap eyes so that they don't have tio code all the p I and then get the feedback. They could do it before that process. So much, master. Yeah, totally. And just better testing to actually make sure that we once we designed the A that we actually implementing it to what the design says. Uh, >> so I'm not design front. You mentioned design first telling you before we met. Lied that we've heard that. Yeah, I did what I had yesterday and today. This's design first approach and it sounds like from what you're saying for developers, it's not necessarily the first thing they want to do. They want to get their hands on start coding. So yeah, tell may tell us what design first means and actually how it can really make the developers job better. >> Yeah, Yes. Oh, Design First is really just being able to take a step back before that code and like describe what the is on a lower like endpoint level for us that's doing it in a visual editor at Stoplight. We actually have a visual editor to help people do that so that it's not like writing things from scratch. So even then, that makes it faster than having to write on a blank document that nobody wants to like right in. And it might be a mess. And decisions are hard to make around that document because it's a mess and all this stuff and then being able to take that and then start doing the mocking and all the other things. So for developers, it's a lot about getting to see what those other benefits are to convince them that it's worth it. And that's going to save some time overall versus like having toe wait. One great example of that is actually with being ableto Ma K P IIs friend and engineers could go ahead and start implementing the guy before the development process of actually implement thing is even done so that traditional, like waterfall development process. You just cut that out because they can start doing in a parallel on DH so it can really make teams a lot more efficient. >> Did you Were you happy with the reaction yesterday? This is a This is the definite communities. God. Five hundred eighty five thousand plus people. There's been about four hundred here in person. What was the reaction? Especially from developers who may have been around a while and are very used to the waterfall upload where they like. Taylor. This is amazing. Or girl, this is like a whole cultural change. Yeah, you know, I mean, we we work well, >> actually, a lot of enterprise companies that stoplight. And it is it is a little bit of a cultural change. You talk, there's this whole bigger idea of, like, a P I transformation. Even just moving to having a pee ice first is a bigger change. And then, you know, then the design part. But I have found that once, if you're introducing somebody to a prize first, it's easy to sneak in design. So then you don't have to Then teach Oh, let's design the first and do decide. It's all part of the same package s o. A lot of enterprises what They're like transformations to moving toe, like in a very FBI focused infrastructures. They then are just more receptacle to design >> first. That's good. Especially if you're able to show them that the obvious benefits. Yeah, there getting things done faster like this is actually taking this new approach. Is that going to be better for you? And do you find that that developers are adjusting quickly to this new? Yeah. I mean, there's definitely >> pain points. The tooling is still catching up. Uh, so the industry is for recipe eyes has kind of centered around open FBI specifications. But there were others before that Ramel for a specifically and I'd use it for anybody. Also open a p. I used to be called swagger specification. Some people might know it by that, but a lot of it is like, Yeah, the tooling is still maturing, but it's in a lot better place than it used to be. So when I was a back end FBI engineer about four five years ago, I was introduced through a P I blueprint, which is another justification, and it was very painful tohave to document in a p I with it. And now it's just gotten so much better with the tooling mature >> you can see massive differences alone just by asking. >> Totally. Yeah, just like the last four years, actually. >> So this is your first definite create and your speaker at your very first one. That's pretty cool, Taylor. Yeah? Yeah. How long have you been involved in the definite community? And how is it impacted what you do for stuff like, >> Yeah. So I was kind of introduced through it. I knew people that worked on definite and like Mandy. And And so then I kind of got introduced that that, you know, it's been really interesting to see how they built up this community of people sharing code. And it's different then, like, get hub type community. And so it's kind of interesting. It was just like it's ah, you know, you don't see a lot of communities that are run by companies that necessarily >> there they're >> not in the code repository business, but they see the value in people sharing things and collaborating and stuff like that. And so it's kind of different of a community, but also very interesting tow. Have watching grab >> the sharing in the collaboration you walk in yesterday. People are eager to do that Yeah, and other types of conferences that we covered the Cube, especially if there's cooperative Shin Partners there. It's a different vibe has been very, very much one that's been refreshing on and to your point. The difference between what Cisco's built here in the lost, very organically bio away in the last five years with Suzie and Mandy have done that opened nous and that excitability to share things and learn from each other, even though there's got to be developers here from competing companies. Yeah, that's a very cool spirit. Yeah, and something that I think they've done a very good job fostering that they also I kind of wonder if it's chicken and egg. How much has definite. And this, you know, over half a million strong community been sort of forcing function or an accelerator of Cisco's evolution? If you look at Cisco's been around for such a long time, not on a P I first company Yeah, big enterprise. This is a big all of their products and with GPS ***, been really >> awesome to see all the talks that are focused on Cisco's a prize being designed first like I don't see a lot of enterprises that feel like they've really taken it toe heart as much. I've talked to some people and they say, Yeah, I mean, you know, there's been some pain points, but I'm like, Yeah, but there's companies that are envious of the Y .'All done this. Yes, and they've really, like, probably improved the developer experience that they're a piece so much because of having that design first >> approach. So one other thing that I think it's very cool about definite and create is that yesterday morning it was kicked off by two really strong technologists. You don't mention we had Mandy really on yesterday is a senior director of developer experience. Right after you. I've got Susie Leon, the SPP in CTO, and I go to a lot of events. The Cube covers a lot of events every year, and it's very important to us to be able to highlight women and technology because it's still an unresolved, you know, gap there. But it's also really unusual to see an event kicked off both days. No females. You've been a stem since you were a kid. How does that impact you? Do you see that is inspiring. You that is. I wish it wasn't an issue. >> Yeah, no. Yeah. I wish it was an issue, but no, but it's really awesome. So, like, when I was trying to decide if I accept my when they asked me to come speak, I totally looked at that. That was something when I saw their faces on them that they were going to be key notes and stuff, you know, it gave me already, like, a whole different feeling of how the conference >> was going to be >> so it was really exciting to see that. Yeah, >> that's good. And when I first got into tech a long time ago, I was just not aware of what was not monitor in a technical role. But I didn't notice. I mean, they noticed the difference and the disparity, but I didn't feel it. Yeah, And so it wasn't until I started going to more and more events where I sell >> theirs. So, yeah, sometimes you're at events where it's just the sea of people that don't look like you. And it's a lot different here. >> Yeah, until I imagine I appreciated it this morning. I'm sure. Well, when Susie called onto stage the young girls from Verizon and those from Presidio that are Cisco's clearly making a concerted effort to recognize and help this diversity in thought. I mean, imagine designing AP eyes with, you know, many different perspective is better products and services and company, and will be we just have more thought divers in and of itself. >> Oh, yeah, I think about it a lot with developer experience. So one of the things is there's this idea of beginner's mind failure that sometimes if if you think you're a p, I is like, great. But you don't approach it with the beginner's mind, you might actually be failing a lot of your users. So, you know, your, uh, your veteran developer, you're, you know, super skilled and you you don't fail in the somewhere areas that someone who's newer to development might fail. And so then you just lost a bunch of customers and right up front without even them getting deeper into the FBI. And so being ableto have, like more diverse perspectives around, designing a prize could definitely help prevent that. That's a >> really important point so that you make there because it's like if this is really everything that's designed these days. Whatever it is a on iPad. But sticker a piece of clothing. It's all designed for a consumer. Yeah, to consume whatever the product of services. And, you know, in technology, so much conversation goes around delivering an outstanding customer experience. And you're saying, you know, we have to think about that. Probably worked design, thinking, coming play right about designing with that sort of a day bers perspective of approach. That paper you gonna lose customers here were >> actually gets to the bottom line. Yeah, versus just being like a nice benefit kinds. >> Yeah, well, Taylor has been so fun having you on the Cube. Thank you so much. Now you have a flight to catch back in Austin. So thank you so much for doing this afternoon and rats on being a speaker at first. And it will seem Thanks for having me. My pleasure. I'm Lisa Martin. You're watching to keep live from Cisco. Definite. Create twenty nineteen. Thanks for watching

>> Live from Barcelona, Spain. It's the cue covering Sisqo Live Europe, brought to you by Cisco and its ecosystem partners. >> Welcome back to Barcelona, everybody. You watching the Cube? The leader in live tech coverage is the first day of three days of coverage for Sisqo. Live for Europe. Lin Lucas is here. She's the chief marketing officer for Kohi City. Lend great to see you again. Thanks for coming on. >> Great to see you here in Europe. >> We were just saying it's the first time that we've done this on the continent. So another >> first? Yeah. Another first. Been s so pleased to be in the U. S with you guys, that multiple shows. And now we were here in Barcelona, >> so it's a great venue. We've actually done a number of shows here. Then again, it's a pleasure having you on. Let's see, Let's get right to it. What's going on with you guys and Cisco? You got got some news. Let's talk about >> Absolutely. As you know, we don't stop innovating continuous innovation at Cohesity and a number of new things. So last week we announced a new Cisco validated design with hyper flex and Cohesity integrating for snapshot integration for backup and, of course, instant recovery of that critical data center infrastructure. And we're calling it hyper squared. So you get full hyper convergence for your primary and, of course, your backup. Another secondary application. >> And those guys just want to talk about hype reflects anywhere. Still, so it's like infinitive hype. Infinity, hyper flex, >> hyper square, >> so hyper squared. Love it. So you guys will. How does that work? You'll obviously you want to be the provider of data protection provider from Multi Cloud. That's a huge opportunity. So how do you do that? You'll you'll plug into whatever framework that customer wants. Presumably, a lot of customers wanted the Cisco framework out. Is that all? >> Oh, absolutely. Hit the nail on the head. I mean, Cisco, obviously, one of the most respected leaders in the world, tens of thousands of customers globally depend on them. I'm Francisco alum love being back here at the old stomping grounds and Cisco's been an investor in cohesive he now, since our serious sees. So, they really saw the promise in the benefit of what Kohi City offers with hybrid converge solutions for modern backup recovery. And to your point to the cloud. You know, Cisco's talking a lot about multi cloud here and cohesive E with our native cloud integration helps customers protect those backups on or those applications on hyper flex, and then instantly move them to a cloud of choice. And then, as you've mentioned, Cisco has so many fantastic relationships that there are very strong go to market partner with us. And when customers wanted by solution, they could get the whole solution from Cisco, including Cohesive >> Yulin. We're glad we have you on because connecting the dots between something like hyper converge, which we've been talking about for a number of years now, and how that fits into multi cloud. To some, it's a little clunky sometimes goods like. But I've got my data center. Or am I just doing backup to the cloud? Because what we know is customers, a. Cisco says their data is, you know, kind of de centred. It's no longer in the in the data center of all over the place. Companies like Kohi City can give you that centralized data protection. No matter where your environment is, walk us through what you're hearing from your customers. How they look at kind of their data center versus the multi cloud environment and data protection. >> Yeah, so I think it's Ah, you know, I think customers air now understanding that it's not either or right. There was a time when people thought, Wow, I'm going to move everything to the cloud And I really think there's a maturing of an understanding of what's going to work well for me in this cloud First world, what do I want to put there? And then what am I going to keep on premises? So that's one of the things that Cohee City innovated our core technology. A distributed Web scale file system spanning file system, which spans the data center and the cloud world seamlessly. And what we're seeing is customers air really using the cloud for archiving, getting off of tape because then they get that search capability very easy when they need Teo tearing and then, most importantly, disaster recovery. You know, in the event of something man made or natural, many, many organizations moving to the clouds for their second sight. And with Kohi City, that's very easy to make. That transfer happened in a very seamless way with our capability set. So I think what we're seeing is this really maturing of how customers look at it as a really holistic environment. And so Cisco calling it data centered. But we call this, you know, mass data fragmentation. And then with our spanning file system being able to really consolidate that now >> yeah, another thing that needs that kind of holistic view is security. I know it's something that's in your product. There was a random where announcement that you made last week tells how security fits into this world. >> Yeah, well, you know, I think we all hate to say it, but you know that old phrase, the new normal unfortunately ran somewhere, and malware has become the new normal for organizations of all sizes. You know, here in Europe, we have that off the situation with the N HS in the UK last year. Andi, it's happening everywhere. So you know one element that the's attackers air taking is looking at how to disable backups. And so this is really important that as a part of a holistic security strategy that organizations take a look at that attack vector. So what cohesive he's introduced is really unique. It's three steps. It's prevent its detect, prevent and then recover. So detect in terms of capabilities to see if there are nefarious changes being happened to the file system right, and then prevent with Helios automatically detecting and with our smart assistant providing that notification and then, if need be, recover with our instant mass restore capability, going back to any point in time with no performance issue. This is not taking time for the rehydration spanning file system doing this instantly and allowing an organization to basically say, Sorry, not today, attackers. We don't need to pay you because we can instantly restore back to a safe point in time. >> So let's unpack those a little bit. If we could detect piece, I presume there's an analytics component to that. You're you're observing the the behavior of the of the backup corpus is that right there, Which is a logical place because it's got all the corporate data in there >> that that's correct. So last year we introduced Helios, which is our global SAS space management system, as machine learning capability in it. And that's providing that machine learning based monitoring to see what kinds of anomalies may be happening that is then proactively alerted to the team >> and then the recovery piece, a ce Well, like you said, it's it's got to be fast. Gotta have high performance, high performance data movement, and that's fundamental to your file system. Is that what I'm hearing >> that architecture that's correct. That's one of the differences of our modern backup solution. Versus some of the non hyper converge architectures is the distributed Web file system, which our CEO Motorin, he was formally at Google, helped with developing their file system has what's called instant ability to go back into any point in time and recover not just one of'em, but actually at a v M wear. A couple years ago, we demonstrated thousands of'em is at a time, and the reason for that is this Web scale file system, which is really unique to Kohi City. And that's what allows a nightie organization to not be held hostage because they can not have two potentially spend not just ours, but even days with the old legacy systems trying to rehydrate. You know these backups if they have to go back potentially many months in time because you don't know that that ran somewhere may have been introduced, not say yesterday, but might have been several months ago, and that's one of the key advantages of this instant master store. >> I mean, this is super important rights, too, because we're talking about very granular levels of being able to dial up dial down. You could tune it by application of high value applications. You can. You have much greater granularity some of the crap locations that not, maybe not. It's important. So flexibility is key there. How about customers, any new customers that you can talk about? >> Absolutely. So one of the ones since we're here, it's just go live. So Cisco, along with Kohi City, we've been working with one of the largest global manufacturers of semiconductors and other electronic equipment, Tokyo Electron, based in Tokyo but also here in the U. K. On the continent. And they had one of those older backup solutions and were challenged with time. It was taking them to back up the restores not being predictable. So they've gone with Cohesive e running on Cisco UCS. Because we're a software to find platform. We offer our software on our customers, you know, choice of Certified Solutions and Cisco UCS. And so they've started with backup, but they're now moving very quickly into archiving to the cloud, helping reduce their costs and get off of tape and to disaster recovery. Ultimately, so super excited that together with Cisco, we could help this customer modernized their data center and, you know, accelerate their hybrid clouds strategy at the same time. >> Awesome. And then you guys were also protecting the Sisqo Live network here. What? Tell us about that? >> Yes. Oh, you know, Cisco builds an amazing network here. I mean, you've seen the operations center, a huge team of people. But as we all know, things could go wrong. Potentially. And so we are protecting the critical services that Cisco's providing to all of this is go live attendees here. So should something happen, which I'm sure won't. Kohi City will be used to instantly recover and bring backup critical services like DNA and other areas that they're depending on to serve. All of the thousands of showgoers here. >> So super hot space. We talked about this at PM World. Actually, last couple of years. Just how much activity and interest there is and the whole parlance is changing land on one of you could come and I used to be you back up when the world was tape. Now you're talking about data protection data management, which could mean a lot of things to a lot of people to a storage folks. It's, you know, it's pretty specific, but you're seeing a massive evolution of the space cloud. Clearly is the underpinning of the tailwind on it requires you guy's toe. To respond is an industry and cohesive, specifically is a company. So I wanted to talk about some of those major trends and how you guys are responding and you're leading. And, >> yeah, I think you know, folks have been a little bit surprised, like, Wait a minute. What's this kind of sleepy industry? Why is it getting all this funding? I mean, our own Siri's de funding. Middle of last year, two hundred fifty million dollars. Softbank banked along with Sequoia, of course. But really, the trend, as is being talked about Francisco Live, is data is. I don't want to say the new oil, but it's the water of the world, right? I mean, it's absolutely crucial to any business, the's days other than your talent. It's your most important business asset. >> And >> the pressure on the board and the CEO and the CEO and turn to be agile to do more with that data to know what you have because here we are in Europe, GDP are increasing, regulations is super important. And so you know, this has really brought for be need to create holistic ways to organize and manage and have visibility toe all of that data, and it's massively fragmented. We put out that research last year, massive data fragmentation and most of that data has been kind of under the water line in most people's minds. You know, you think about your primary applications and data that's really only twenty percent, and the other eighty percent in test Evan Analytics and Backup has been pretty fragmented in Siloed, and it hasn't yet had that vision of How could we consolidate that and move it into a modern space until folks like Mode Erin, you know, founded Cohesive E and applied those same hyper converge techniques that he did at new tonics. So I think that this investment just further validates the fact that data is the most important business asset, and people are really in need of new solutions to manage it, protected and then ultimately do Mohr with it gain insights out of it. >> You know, just a couple comments on that one is, you know, data. We always joke about data's the new oil. It's even more valuable because you can use data in multiple places. You can only put oil in your car once. And so so companies of being in and to realize that how valuable it is trying to understand that value, how to protect that and the GPR. It's interesting. It's it's really. The fines went into effect in Europe last May, but it's become a template, a framework globally. People, you know us. Compensate. All right, we gotta prepare for GPR. And then local jurisdictions announced thing. Well, that's a decent starting point. And so it's not just confined to Europe. It's really on everybody's mind. >> It is, and you brought up the cloud before. And you know the cloud is a new way for people to be agile, and they're getting a lot of value out of it. But it also continues to fragment their data and the visibility. No. In talking Teo Large CIA O of, ah, Fortune one hundred large organisation. He's actually has less visibility in many ways in the cloud because of the ease of proliferation of test ever. And that is creating Mohr. You know, stress, I would say in the system and need for solutions to both provide an enhanced set agility. Move data to the cloud, easily move it out when you need to. But also with regulation, be able to identify and delete. As you know, with GPR if needed, the information that you know your customer may ask you to remove from your systems. >> Yeah, well, I love this conversation a little following cohesively because you guys are up leveling the entire game. I've been following the data protection space for decades now, and the problem with data protection is has always been a bolt on, and companies like, oh, he city both with the funding your your vision. He really forcing the industry. They're kind of re think data protection, not as a bolt on what is a fundamental component of digital strategies and data strategy. So it's fun watching you guys. Congratulations on all the growth. I know you got more to go. So thanks so much for coming in the Cuban and always a pleasure to see you. >> All of always a pleasure to be here with you guys. Thanks very much. >> You're very welcome. All right. Keep it right there, buddy. Stew Minimum and David Lantz from Cisco Live. Barcelona. You watching the Cube?

(upbeat music) >> Live from Barcelona, Spain, it's theCUBE! Covering Ciscolive! Europe brought to you by Cisco and its ecosystem partners. >> Welcome back to Barcelona everybody. You're watching the Cube, the leader in live tech coverage. This is our first day of three days of coverage for Cisco live for Europe. Lynn Lucas is here, she's the chief marketing officer for Cohesity. Lynn, great to see you again. Thanks for coming on. >> Great to see you here in Europe. >> We were just saying it's the first time that we've done this on the continent so, another first. >> Yeah, another first. >> So pleased to be in the US with you guys at multiple shows, and now we're here in Barcelona. >> So it's a great venue. >> We've actually done you know, a number of shows here and again, it's a pleasure having you on. Let's see, let's get right to it. What's going on with you guys in Cisco? You got some news? Let's talk about it. >> Absolutely. >> As you know, we don't stop innovating, continuous innovation at Cohesity, and a number of new things. So, last week we announced a new Cisco validated design with HyperFlex, and Cohesity integrating for Snapshot. Integration for backup, and of course, instant recovery of that critical data center infrastructure and we're calling it HyperSquared. So you get full hyperconvergence for your primary and of course, your backup and other secondary applications. >> And those guys this morning talked about HyperFlex anywhere Stu so, it's like infinitive hype and infinity HyperFlex. >> HyperSquared. >> So, HyperSquared, love it. So you guys will, how's that work? Obviously you want to be the provider of data protection provider for multi-cloud. That's a huge opportunity for you guys. >> Absolutely. >> So how do you do that? You'll plug into whatever framework the customer wants, presumably a lot of customers want the Cisco framework, how does that all- >> No, absolutely, you hit the nail on the head. I mean, Cisco, obviously one of the most respected IT leaders in the world. Tens of thousands of customers globally depend on them. I'm a Cisco Alum, love being back here at the old stomping grounds. And Cisco's been an investor in Cohesity now since our Series C, so they really saw the promise and the benefit of what Cohesity offers with hyperconverge solutions for modern backup, recovery, and two year point to the cloud. You know Cisco's talking a lot about multi-cloud here and Cohesity with our native cloud integration helps customers protect those backups on, or those applications on HyperFlex. And then instantly move them to a cloud of choice and then as you've mentioned, Cisco has so many fantastic relationships that they're a very strong go to market partner with us. When customers want to buy a solution, they can get the whole solution from Cisco, including Cohesity. >> Yeah Lynn, glad we have you on. >> Because connecting the dots between something like hyperconverge, which we've been talking about for a number of years now and how that fits into multi-cloud is, it's a little clunky sometimes because like, when I've got my data center am I just doing backup to the cloud? Cause what we know is customers at Cisco says their data is, you know, kind of de-centered. It's no longer in the data center, it's all over the place. Companies like Cohesity can give you that centralized data protection no matter where your environment is. Walk us through what you're hearing from your customers, how they look at their data center versus the multicloud environment and data production. >> Yeah so, I think it's you know, customers are now understanding that its not either or, right? There was a time when people thought "wow I'm going to move everything to the cloud" and I really think there's a maturing of an understanding of what's going to work well for me in this cloud first world, what do I want to put there and then what am I going to keep on premises. So that's one of the things that Cohesity innovated; our core technology, a distributed webscale file system, spanning file system which spans the data center and the cloud world seamlessly. And what we're seeing is customers are really using the cloud for archiving, getting off of tape because then they get that search capability very easy when they need to. Tiering and then most importantly, disaster recovery you know, in the event of something man made or natural. Many many organizations moving to the cloud for their second site and with Cohesity, it's very easy to make that transfer happen in a very seamless way with our capabilities set. So I think what we're seeing is this real maturing of how customers look at it as a real holistic environment. And so Cisco calling it data centered, but we call this mass data fragmentation and then with our spanning file system being able to really consolidate that now. >> Yeah, another thing that needs that kind of holistic view is security. >> I know its something that's in your product, there was a ransomware announcement that you made last week. Tell us how security fits into this world. >> Yeah well I think that we all hate to say it, but that old phrase the new normal, unfortunately ransomware and malware has become the new normal for organizations of all sizes. Here in Europe we had that awful situation with the NHS and the UK last year, and it's happening everywhere. So one element that these attackers are taking is looking at how to disable backups. And so this is really important that as a part of a holistic security strategy, that organizations take a look at that attack vector. So what Cohesity has introduced is really unique. It's three steps. It's detect, prevent, and then recover. So detect in terms of capabilities to see if there are nefarious changes being happened to the file system right? And then prevent with Helios automatically detecting and with our smart assistant providing that notification. And then if need be, recover with our instant mass restore capability going back to any point in time with no performance issue. This is not taking time for the rehydration, the spanning file system doing this instantly, and allowing an organization to basically say "sorry, not today attackers", we don't need to pay you because we can instantly restore back to a safe point in time. >> So let's unpack those a little bit if we could. The detect piece, I presume there's an analytics component to that? You're observing the behavior of the backup corpus, is that right? Which is a logical place because it's got all the corporate data in there. >> That's correct. >> So, last year we introduced Helios, which is our global sass space management system. It has machine learning capability in it. And that's providing that machine learning based monitoring to see what kinds of anomalies may be happening that is then proactively alerted to the IT team. >> And then the recovery piece as well like you said, its got to be fast. You got to have high performance, high performance data movement, and that's fundamental to your file system is that what I'm hearing or the architecture? >> That's correct. >> That's one of the differences of our modern backup. Solution versus some of the non-hyperconverge architectures is the distributed web file system which our CEO, Mohit Aron, he was formerly at Google, helped with developing their file system, has what's called instant ability to go back into any point in time and recover not just one VM. At Vmware a couple years ago we demonstrated thousands of VMs at a time and the reason for that is this web scale file system, which is really unique to Cohesity. And that's what allows an IT organization to not be held hostage because they can not have to potentially spend not just hours, but even days with the old legacy systems trying to rehydrate, you know, these backups. If they have to go back potentially many months in time because you don't know that that ransomware may have been introduced not say yesterday, but it might have been several months ago. And that's one of the key advantages of this instant mass restore. >> I mean, this is super important right Stu? Cause we're talking about very granular levels of being able to dial up, dial down, you can tune it by application. A high value application, you can have much greater granularity. Some of the craplications, maybe not as important. So the flexibility is key there. How about customers? Any new customers that you can talk about? >> Absolutely. >> So one of the ones since we're here at Ciscolive! So Cisco along with Cohesity, we've been working with one of the largest global manufactures of semiconductors and other electronic equipment. Tokyo Electron based in Tokyo, but also here in the UK on the continent. They had one of those older backup solutions and were challenged with the time it was taking them to backup, the restores not being predictable. So they've gone with Cohesity, running on Cisco UCS because we're a software defined platform. We offer our software on our customers choice of certified solutions and of Cisco UCS. So they've started with backup but they're now moving very quickly into archiving to the cloud, helping reduce their costs and get off of tape, and to disaster recovery ultimately. So, super excited that together with Cisco, we can help this customer modernize their data center and accelerate their hybrid cloud strategy at the same time. >> Awesome. And then you guys are also protecting the Cisco live network here? Tell us about that. >> Yeah so you know, Cisco builds an amazing network here I mean, you've seen the operation center, a huge team of people. But as we all know, things can go wrong potentially. And so, we are protecting the critical services that Cisco's providing to all of the Ciscolive! Attendees here so should something happen, which I'm sure won't, Cohesity will be used to instantly recover and bring back up critical services like DNS and other areas that they're depending on to serve all of the thousands of show goers here. >> So, super hot space, we talked about this at VMworld. Actually last couple of years just how much activity and interest there is and the whole parlance is changing and I wonder if you could comment. It used to be backup when the world was tape. Now you're talking about data protection, data management, which could mean a lot of things to a lot of people. To us storage folks its pretty specific but you're seeing a massive evolution of the space, cloud clearly is the underpinning of the tailwind, and it requires you guys to respond as an industry. And Cohesity specifically as a company. So I wonder if you could talk about some of those major trends and how you guys are responding and how you're leading. >> Yeah. Yeah I think, you know, folks have been a little bit surprised like wait a minute, what's this kind of sleepy industry? Why is it getting all this funding? I mean our own Series D funding, middle of last year 250 million dollars, Softbank banked along with Sequoia of course. But really the trend is being talked about here at Ciscolive! Is data is, I don't want to say the new oil, but its the water of the world right? I mean, it's absolutely crucial to any business these days. Other than your talent, it's your most important business asset and the pressure on the board and the CEO and the CIO in turn to be agile, to do more with that data, to know what you have, because here we are in Europe, GDPR increasing regulations, is super important. And so, you know, this has really brought forth the need to create holistic ways to organize and manage and have visibility to all of that data. And it's massively fragmented. We put out that research last year, massive data fragmentation, and most of that data has been kind of under the water line in most peoples minds, you know. You think about your primary applications in data that's really only 20% and the other 80% in testev and analytics and backup, has been pretty fragmented and siloed and it hasn't yet had that vision of how can we consolidate that and move it into a modern space until folks like Mohit Aron you know, founded Cohesity and applied those same hyperconverge techniques that he did at Nutanix. So I think this investment just further validates the fact that data is the most important business asset and people are really in need of new solutions to manage it, protect it, and then ultimately do more with it. Gain insights out of it. >> You know, just a couple comments on that. >> One is you know, we always joke about data is the new oil, its even more valuable because you can use data in multiple places, you can only put oil in your car once. And so, companies are beginning to realize that. How valuable it is, trying to understand that value, how to protect that, and then GDPR. It's interesting, its really the fines went into effect in Europe last May. But its become a template, a framework globally. People, you know, US companies are saying alright we got to prepare for GDPR, and then local jurisdictions are now saying well that's a decent starting point. And so its not just confined to Europe. It's really on everybody's mind. >> It is. >> You brought up the cloud before, and you know the cloud is a new way for people to be agile and they're getting a lot of value out of it. But it also continues to fragment their data and the visibility in talking to a large CIO of Fortune 100, a large organization, he actually has less visibility in many ways in the cloud because of the ease of proliferation of testev, and that is creating more stress I would say in the system, and need for solutions to both provide and enhance that agility, move data to the cloud easily, move it out when you need to, but also with regulation be able to identify and delete as you know, with GDPR if needed, the information that your customer may ask you to remove from your systems. >> Yeah well, I love this conversation. >> I love following Cohesity because you guys are up leveling the entire game. I've been following the data protection space for decades now and the problem with data protection is there's always been a bolt on. And companies like Cohesity, both with the funding, your vision, you're really forcing the industry to kind of rethink data protection. Not as a bolt on but as a fundamental component of digital strategies and data strategies. So it's fun watching you guys. Congratulations on all the growth. I know you've got more to go. So thanks so much for coming to theCUBE and its always a pleasure to see you. >> Always a pleasure to be here with you guys. Thanks very much. >> You're very welcome. Alright keep it right there everybody. Stu Miniman and Dave Vellante from Ciscolive! Barcelona. You're watching theCUBE. (upbeat music)