CISCO FUTURE CLOUD FULL V3
>>mhm, mm. All right. Mhm. Mhm, mm mm. Mhm. Yeah, mm. Mhm. Yeah, yeah. Mhm, mm. Okay. Mm. Yeah, Yeah. >>Mhm. Mhm. Yeah. Welcome to future cloud made possible by Cisco. My name is Dave Volonte and I'm your host. You know, the cloud is evolving like the universe is expanding at an accelerated pace. No longer is the cloud. Just a remote set of services, you know, somewhere up there. No, the cloud, it's extending to on premises. Data centers are reaching into the cloud through adjacent locations. Clouds are being connected together to each other and eventually they're gonna stretch to the edge and the far edge workloads, location latency, local laws and economics will define the value customers can extract from this new cloud model which unifies the operating experience independent of location. Cloud is moving rapidly from a spare capacity slash infrastructure resource to a platform for application innovation. Now, the challenge is how to make this new cloud simple, secure, agile and programmable. Oh and it has to be cloud agnostic. Now, the real opportunity for customers is to tap into a layer across clouds and data centers that abstracts the underlying complexity of the respective clouds and locations. And it's got to accommodate both mission critical workloads as well as general purpose applications across the spectrum cost, effectively enabling simplicity with minimal labor costs requires infrastructure i. E. Hardware, software, tooling, machine intelligence, AI and partnerships within an ecosystem. It's kind of accommodate a variety of application deployment models like serverless and containers and support for traditional work on VMS. By the way, it also requires a roadmap that will take us well into the next decade because the next 10 years they will not be like the last So why are we here? Well, the cube is covering Cisco's announcements today that connect next generation compute shared memory, intelligent networking and storage resource pools, bringing automation, visibility, application assurance and security to this new decentralized cloud. Now, of course in today's world you wouldn't be considered modern without supporting containers ai and operational tooling that is demanded by forward thinking practitioners. So sit back and enjoy the cubes, special coverage of Cisco's future cloud >>From around the globe. It's the Cube presenting future cloud one event, a world of opportunities brought to you by Cisco. >>We're here with Dejoy Pandey, a VP of emerging tech and incubation at Cisco. V. Joy. Good to see you. Welcome. >>Good to see you as well. Thank you Dave and pleasure to be here. >>So in 2020 we kind of had to redefine the notion of agility when it came to digital business or you know organizations, they had to rethink their concept of agility and business resilience. What are you seeing in terms of how companies are thinking about their operations in this sort of new abnormal context? >>Yeah, I think that's a great question. I think what what we're seeing is that pretty much the application is the center of the universe. And if you think about it, the application is actually driving brand recognition and the brand experience and the brand value. So the example I like to give is think about a banking app uh recovered that did everything that you would expect it to do. But if you wanted to withdraw cash from your bank you would actually have to go to the ATM and punch in some numbers and then look at your screen and go through a process and then finally withdraw cash. Think about what that would have, what what that would do in a post pandemic era where people are trying to go contact less. And so in a situation like this, the digitization efforts that all of these companies are going through and and the modernization of the automation is what is driving brand recognition, brand trust and brand experience. >>Yeah. So I was gonna ask you when I heard you say that, I was gonna say well, but hasn't it always been about the application, but it's different now, isn't it? So I wonder if you talk more about how the application is experience is changing. Yes. As a result of this new digital mandate. But how should organizations think about optimizing those experiences in this new world? >>Absolutely. And I think, yes, it's always been about the application, but it's becoming the center of the universe right now because all interactions with customers and consumers and even businesses are happening through that application. So if the application is unreliable or if the application is not available is untrusted insecure, uh, there's a problem. There's a problem with the brand, with the company and the trust that consumers and customers have with our company. So if you think about an application developer, the weight he or she is carrying on their shoulders is tremendous because you're thinking about rolling features quickly to be competitive. That's the only way to be competitive in this world. You need to think about availability and resiliency. Like you pointed out and experience, you need to think about security and trust. Am I as a customer or consumer willing to put my data in that application? So velocity, availability, Security and trust and all of that depends on the developer. So the experience, the security, the trust, the feature, velocity is what is driving the brand experience now. >>So are those two tensions that say agility and trust, you know, Zero Trust used to be a buzzword now it's a mandate. But are those two vectors counter posed? Can they be merged into one and not affect each other? Does the question makes sense? Right? Security usually handcuffs my speed. But how do you address that? >>Yeah that's a great question. And I think if you think about it today that's the way things are. And if you think about this developer all they want to do is run fast because they want to build those features out and they're going to pick and choose a piece and services that matter to them and build up their app and they want the complexities of the infrastructure and security and trust to be handled by somebody else is not that they don't care about it but they want that abstraction so that is handled by somebody else. And typically within an organization we've seen in the past where this friction between Netapp Sec ops I. T. Tops and and the cloud platform Teams and the developer on one side and these these frictions and these meetings and toil actually take a toll on the developer and that's why companies and apps and developers are not as agile as they would like to be. So I think but it doesn't have to be that way. So I think if there was something that would allow a developer to pick and choose, discover the apis that they would like to use connect those api is in a very simple manner and then be able to scale them out and be able to secure them and in fact not just secure them during the run time when it's deployed. We're right off the back when the fire up that I'd and start developing the application. Wouldn't that be nice? And as you do that, there is a smooth transition between that discovery connectivity and ease of consumption and security with the idea cops. Netapp psych ops teams and see source to ensure that they are not doing something that the organization won't allow them to do in a very seamless manner. >>I want to go back and talk about security but I want to add another complexity before we do that. So for a lot of organizations in the public cloud became a staple of keeping the lights on during the pandemic but it brings new complexities and differences in terms of latency security, which I want to come back to deployment models etcetera. So what are some of the specific networking challenges that you've seen with the cloud native architecture is how are you addressing those? >>Yeah. In fact, if you think about cloud, to me that is a that is a different way of seeing a distributed system. And if you think about a distributed system, what is at the center of the distributed system is the network. So my my favorite comment here is that the network is the wrong time for all distribute systems and modern applications. And that is true because if you think about where things are today, like you said, there's there's cloud assets that a developer might use in the banking example that I gave earlier. I mean if you want to build a contact less app so that you get verified, a customer gets verified on the app. They walk over to the ATM and they were broadcast without touching that ATM. In that kind of an example, you're touching the mobile Rus, let's say U S A P is you're touching cloud API is where the back end might sit. You're touching on primary PS maybe it's an oracle database or a mainframe even where transactional data exists. You're touching branch pipes were the team actually exists and the need for consistency when you withdraw cash and you're carrying all of this and in fact there might be customer data sitting in salesforce somewhere. So it's cloud API is a song premise branch. It's ass is mobile and you need to bring all of these things together and over time you will see more and more of these API is coming from various as providers. So it's not just cloud providers but saas providers that the developer has to use. And so this complexity is very, very real. And this complexity is across the wide open internet. So the application is built across this wide open internet. So the problems of discovery ability, the problems of being able to simply connect these apis and manage the data flow across these apis. The problems of consistency of policy and consumption because all of these areas have their own nuances and what they mean, what the arguments mean and what the A. P. I. Actually means. How do you make it consistent and easy for the developer? That is the networking problem. And that is a problem of building out this network, making traffic engineering easy, making policy easy, making scale out, scale down easy, all of that our networking problems. And so we are solving those problems uh Francisco. >>Yeah the internet is the new private network but it's not so private. So I want to go back to security. I often say that the security model of building a moat, you dig the moat, you get the hardened castle that's just outdated now that the queen is left her castle, I always say it's dangerous out there. And the point is you touched on this, it's it's a huge decentralized system and with distributed apps and data, that notion of perimeter security, it's just no longer valid. So I wonder if you could talk more about how you're thinking about this problem and you definitely address some of that in your earlier comments. But what are you specifically doing to address this and how do you see it evolving? >>Yeah, I mean, that's that's a very important point. I mean, I think if you think about again the wide open internet being the wrong time for all modern applications, what is perimeter security in this uh in this new world? I mean, it's to me it boils down to securing an API because again, going with that running example of this contact lists cash withdrawal feature for a bank, the ap wherever it's it's entre branch SAs cloud, IOS android doesn't matter that FBI is your new security perimeter. And the data object that is trying to access is also the new security perimeter. So if you can secure ap to ap communication and P two data object communication, you should be good. So that is the new frontier. But guess what software is buggy? Everybody's software not saying Cisco software, everybody's Softwares buggy. Uh software is buggy, humans are not reliable and so things mature, things change, things evolve over time. So there needs to be defense in depth. So you need to secure at the API layer had the data object layer, but you also need to secure at every layer below it so that you have good defense and depth if any layer in between is not working out properly. So for us that means ensuring ap to ap communication, not just during long time when the app has been deployed and is running, but during deployment and also during the development life cycle. So as soon as the developer launches an ID, they should be able to figure out that this api is security uses reputable, it has compliant, it is compliant to my to my organization's needs because it is hosted, let's say from Germany and my organization wants appears to be used only if they are being hosted out of Germany so compliance needs and and security needs and reputation. Is it available all the time? Is it secure? And being able to provide that feedback all the time between the security teams and the developer teams in a very seamless real time manner. Yes, again, that's something that we're trying to solve through some of the services that we're trying to produce in san Francisco. >>Yeah, I mean those that layered approach that you're talking about is critical because every layer has, you know, some vulnerability. And so you you've got to protect that with some depth in terms of thinking about security, how should we think about where where Cisco's primary value add is, I mean as parts of the interview has a great security business is growing business, Is it your intention to to to to add value across the entire value chain? I mean obviously you can't do everything so you've got a partner but so has the we think about Cisco's role over the next I'm thinking longer term over the over the next decade. >>Yeah, I mean I think so, we do come in with good strength from the runtime side of the house. So if you think about the security aspects that we haven't played today, uh there's a significant set of assets that we have around user security around around uh with with do and password less. We have significant assets in runtime security. I mean, the entire portfolio that Cisco brings to the table is around one time security, the secure X aspects around posture and policy that will bring to the table. And as you see, Cisco evolve over time, you will see us shifting left. I mean, I know it's an overused term, but that is where security is moving towards. And so that is where api security and data security are moving towards. So learning what we have during runtime because again, runtime is where you learn what's available and that's where you can apply all of the M. L. And I models to figure out what works what doesn't taking those learnings, Taking those catalogs, taking that reputation database and moving it into the deployment and development life cycle and making sure that that's part of that entire they have to deploy to runtime chain is what you will see. Cisco do overtime. >>That's fantastic phenomenal perspective video. Thanks for coming on the cube. Great to have you and look forward to having you again. >>Absolutely. Thank you >>in a moment. We'll talk hybrid cloud applications operations and potential gaps that need to be addressed with costume, Das and VJ Venugopal. You're watching the cube the global leader in high tech coverage. Mhm >>You were cloud. It isn't just a cloud. It's everything flowing through it. It's alive. Yeah, connecting users, applications, data and devices and whether it's cloud, native hybrid or multi cloud, it's more distributed than ever. One company takes you inside, giving you the visibility and the insight you need to take action. >>One company >>has the vision to understand it, all the experience, to securely connect at all on any platform in any environment. So you can work wherever work takes you in a cloud first world between your cloud and being cloud smart, there's a bridge. Cisco the bridge to possible. >>Okay. We're here with costume does, who is the Senior Vice President, General Manager of Cloud and compute at Cisco. And VJ Venugopal, who is the Senior Director for Product Management for cloud compute at Cisco. KTV. J. Good to see you guys welcome. >>Great to see you. Dave to be here. >>Katie, let's talk about cloud you And I last time we're face to face was in Barcelona where we love talking about cloud and I always say to people look, Cisco is not a hyper Scaler, but the big public cloud players, they're like giving you a gift. They spent almost actually over $100 billion last year on Capex. The big four. So you can build on that infrastructure. Cisco is all about hybrid cloud. So help us understand the strategy. There may be how you can leverage that build out and importantly what a customer is telling you they want out of hybrid cloud. >>Yeah, no that's that's that's a perfect question to start with. Dave. So yes. So the hybrid hyper scholars have invested heavily building out their assets. There's a great lot of innovation coming from that space. Um There's also a great innovation set of innovation coming from open source and and that's another source of uh a gift. In fact the I. T. Community. But when I look at my customers they're saying well how do I in the context of my business implement a strategy that takes into consideration everything that I have to manage um in terms of my contemporary work clothes, in terms of my legacy, in terms of everything my developer community wants to do on DEVOPS and really harnessed that innovation that's built in the public cloud, that built an open source that built internally to me, and that naturally leads them down the path of a hybrid cloud strategy. And Siskel's mission is to provide for that imperative, the simplest more power, more powerful platform to deliver hybrid cloud and that platform. Uh It's inter site we've been investing in. Inner side, it's a it's a SAS um service um inner side delivers to them that bridge between their estates of today that were closer today, the need for them to be guardians of enterprise grade resiliency with the agility uh that's needed for the future. The embracing of cloud. Native of new paradigms of deVOPS models, the embracing of innovation coming from public cloud and an open source and bridging those two is what inner side has been doing. That's kind of that's kind of the crux of our strategy. Of course we have the entire portfolio behind it to support any, any version of that, whether that is on prem in the cloud, hybrid, cloud, multi cloud and so forth. >>But but if I understand it correctly from what I heard earlier today, the inter site is really a linchpin of that strategy, is it not? >>It really is and may take a second to totally familiarize those who don't know inner side with what it is. We started building this platform quite a few years back and we we built a ground up to be an immensely scalable SAs, super simple hybrid cloud platform and it's a platform that provides a slew of service is inherently and then on top of that there are suites of services, the sweets of services that are tied to infrastructure, automation. Cisco, as well as Cisco partners. The streets of services that have nothing to do with Cisco um products from a hardware perspective. And it's got to do with more cloud orchestration and cloud native and inner side and its suite of services um continue to kind of increase in pace and velocity of delivery video. Just over the last two quarters we've announced a whole number of things will go a little bit deeper into some of those but they span everything from infrastructure automation to kubernetes and delivering community than service to workload optimization and having visibility into your cloud estate. How much it's costing into your on premise state into your work clothes and how they're performing. It's got integrations with other tooling with both Cisco Abdi uh as well as non Cisco um, assets and then and then it's got a whole slew of capabilities around orchestration because at the end of the day, the job of it is to deliver something that works and works at scale that you can monitor and make sure is resilient and that includes that. That includes a workflow and ability to say, you know, do this and do this and do this. Or it includes other ways of automation, like infrastructure as code and so forth. So it includes self service that so that expand that. But inside the world's simplest hybrid cloud platform, rapidly evolving rapidly delivering new services. And uh we'll talk about some more of those day. >>Great, thank you, Katie VJ. Let's bring you into the discussion. You guys recently made an announcement with the ASCIi corp. I was stoked because even though it seemed like a long time ago, pre covid, I mean in my predictions post, I said, ha, she was a name to watch our data partners. Et are you look at the survey data and they really have become mainstream? You know, particularly we think very important in the whole multi cloud discussion. And as well, they're attractive to customers. They have open source offerings. You can very easily experiment. Smaller organizations can take advantage. But if you want to upgrade to enterprise features like clustering or whatever, you can plug right in. Not a big complicated migration. So a very, very compelling story there. Why is this important? Why is this partnership important to Cisco's customers? Mhm. >>Absolutely. When the spot on every single thing that you said, let me just start by paraphrasing what ambition statement is in the cloud and computer group. Right ambition statement is to enable a cloud operating model for hybrid cloud. And what we mean by that is the ability to have extreme amounts of automation orchestration and observe ability across your hybrid cloud idea operations now. Uh So developers and applications team get a great amount of agility in public clouds and we're on a mission to bring that kind of agility and automation to the private cloud and to the data centers and inter site is a quickie platform and lynchpin to enable that kind of operations. Uh, Cloud like operations in the in the private clouds and the key uh As you rightly said, harsher car is the, you know, they were the inventors of the concept of infrastructure at school and in terra form, they have the world's number one infrastructure as code platform. So it became a natural partnership for Cisco to enter into a technology partnership with harsher card to integrate inter site with hardship cops, terra form to bring the benefits of infrastructure as code to the to hybrid cloud operations. And we've entered into a very tight integration and uh partnership where we allow developers devops teams and infrastructure or administrators to allow the use of infrastructure as code in a SAS delivered manner for both public and private club. So it's a very unique partnership and a unique integration that allows the benefits of cloud managed i E C. To be delivered to hybrid cloud operations. And we've been very happy and proud to be partnering with Russian government shutdown. >>Yeah, Terra form gets very high marks from customers. The a lot of value there. The inner side integration adds to that value. Let's stay on cloud native for a minute. We all talk about cloud native cady was sort of mentioning before you got the the core apps, uh you want to protect those, make sure their enterprise create but they gotta be cool as well for developers. You're connecting to other apps in the cloud or wherever. How are you guys thinking about this? Cloud native trend? What other movies are you making in this regard? >>I mean cloud native is there is one of the paramount I. D. Trends of today and we're seeing massive amounts of adoption of cloud native architecture in all modern applications. Now, Cloud Native has become synonymous with kubernetes these days and communities has emerged as a de facto cloud native platform for modern cloud native app development. Now, what Cisco has done is we have created a brand new SAs delivered kubernetes service that is integrated with inter site, we call it the inter site community service for A. Ks. And this just geared a little over one month ago. Now, what interstate kubernetes service does is it delivers a cloud managed and cloud delivered kubernetes service that can be deployed on any supported target infrastructure. It could be a Cisco infrastructure, it could be a third party infrastructure or it could even be public club. But think of it as kubernetes anywhere delivered as says, managed from inside. It's a very powerful capability that we've just released into inter site to enable the power of communities and clog native to be used to be used anywhere. But today we made a very important aspect because we are today announced the brand new Cisco service mess manager, the Cisco service mesh manager, which is available as an extension to the KS are doing decide basically we see service measures as being the future of networking right in the past we had layer to networking and layer three networking and now with service measures, application networking and layer seven networking is the next frontier of, of networking. But you need to think about networking for the application age very differently how it is managed, how it is deployed. It needs to be ready, developer friendly and developer centric. And so what we've done is we've built out an application networking strategy and built out the service match manager as a very simple way to deliver application networking through the consumers, like like developers and application teams. This is built on an acquisition that Cisco made recently of Banzai Cloud and we've taken the assets of Banzai Cloud and deliver the Cisco service mesh manager as an extension to KS. That brings the promise of future networking and modern networking to application and development gives >>God thank you. BJ. And so Katie, let's let's let's wrap this up. I mean, there was a lot in this announcement today, a lot of themes around openness, heterogeneity and a lot of functionality and value. Give us your final thoughts. >>Absolutely. So, couple of things to close on, first of all, um Inner side is the simplest, most powerful hybrid cloud platform out there. It enables that that cloud operating model that VJ talked about, but enables that across cloud. So it's sad, it's relatively easy to get into it and give it a spin so that I'd highly encouraged anybody who's not familiar with it to try it out and anybody who is familiar with it to look at it again, because they're probably services in there that you didn't notice or didn't know last time you looked at it because we're moving so fast. So that's the first thing. The second thing I close with is um, we've been talking about this bridge that's kind of bridging, bridging uh your your on prem your open source, your cloud estates. And it's so important to to make that mental leap because uh in past generation, we used to talk about integrating technologies together and then with public cloud, we started talking about move to public cloud, but it's really how do we integrate, how do we integrate all of that innovation that's coming from the hyper scale, is everything they're doing to innovate superfast, All of that innovation is coming from open source, all of that innovation that's coming from from companies around the world, including Cisco, How do we integrate that to deliver an outcome? Because at the end of the day, if you're a cloud of Steam, if you're an idea of Steam, your job is to deliver an outcome and our mission is to make it super simple for you to do that. That's the mission we're on and we're hoping that everybody that's excited as we are about how simple we made that. >>Great, thank you a lot in this announcement today, appreciate you guys coming back on and help us unpack you know, some of the details. Thank thanks so much. Great having you. >>Thank you >>Dave in a moment. We're gonna come back and talk about disruptive technologies and futures in the age of hybrid cloud with Vegas Rattana and James leach. You're watching the cube, the global leader in high tech coverage. >>What if your server box >>wasn't a box at >>all? What if it could do anything run anything? >>Be any box you >>need with massive scale precision and intelligence managed and optimized from the cloud integrated with all your clouds, private, public or hybrid. So you can build whatever you need today and tomorrow. The potential of this box is unlimited. Unstoppable unseen ever before. Unbox the future with Cisco UCS X series powered by inter site >>Cisco. >>The bridge to possible. Yeah >>we're here with Vegas Rattana who's the director of product management for Pcs at Cisco. And James Leach is the director of business development for U. C. S. At the Cisco as well. We're gonna talk about computing in the age of hybrid cloud. Welcome gentlemen. Great to see you. >>Thank you. >>Thank you because let's start with you and talk about a little bit about computing architectures. We know that they're evolving. They're supporting new data intensive and other workloads especially as high performance workload requirements. What's this guy's point of view on all this? I mean specifically interested in your thoughts on fabrics. I mean it's kind of your wheelhouse, you've got accelerators. What are the workloads that are driving these evolving technologies and how how is it impacting customers? What are you seeing? >>Sure. First of all, very excited to be here today. You're absolutely right. The pace of innovation and foundational platform ingredients have just been phenomenal in recent years. The fabric that's writers that drives the processing power, the Golden city all have been evolving just an amazing place and the peace will only pick up further. But ultimately it is all about applications and the way applications leverage those innovations. And we do see applications evolving quite rapidly. The new classes of applications are evolving to absorb those innovations and deliver much better business values. Very, very exciting time step. We're talking about the impact on the customers. Well, these innovations have helped them very positively. We do see significant challenges in the data center with the point product based approach of delivering these platforms, innovations to the applications. What has happened is uh, these innovations today are being packaged as point point products to meet the needs of a specific application and as you know, the different applications have no different needs. Some applications need more to abuse, others need more memory, yet others need, you know, more course, something different kinds of fabrics. As a result, if you walk into a data center today, it is very common to see many different point products in the data center. This creates a manageability challenge. Imagine the aspect of managing, you know, several different form factors want you to you purpose built servers. The variety of, you know, a blade form factor, you know, this reminds me of the situation we had before smartphones arrived. You remember the days when you when we used to have a GPS device for navigation system, a cool music device for listening to the music. A phone device for making a call camera for taking the photos right? And we were all excited about it. It's when a smart phones the right that we realized all those cool innovations could be delivered in a much simpler, much convenient and easy to consume through one device. And you know, I could uh, that could completely transform our experience. So we see the customers were benefiting from these innovations to have a way to consume those things in a much more simplistic way than they are able to go to that. >>And I like to look, it's always been about the applications. But to your point, the applications are now moving in a much faster pace. The the customer experience is expectation is way escalated. And when you combine all these, I love your analogy there because because when you combine all these capabilities, it allows us to develop new Applications, new capabilities, new customer experiences. So that's that I always say the next 10 years, they ain't gonna be like the last James Public Cloud obviously is heavily influencing compute design and and and customer operating models. You know, it's funny when the public cloud first hit the market, everyone we were swooning about low cost standard off the shelf servers in storage devices, but it quickly became obvious that customers needed more. So I wonder if you could comment on this. How are the trends that we've seen from the hyper scale, Is how are they filtering into on prem infrastructure and maybe, you know, maybe there's some differences there as well that you could address. >>Absolutely. So I'd say, first of all, quite frankly, you know, public cloud has completely changed the expectations of how our customers want to consume, compute, right? So customers, especially in a public cloud environment, they've gotten used to or, you know, come to accept that they should consume from the application out, right? They want a very application focused view, a services focused view of the world. They don't want to think about infrastructure, right? They want to think about their application, they wanna move outward, Right? So this means that the infrastructure basically has to meet the application where it lives. So what that means for us is that, you know, we're taking a different approach. We're we've decided that we're not going to chase this single pane of glass view of the world, which, frankly, our customers don't want, they don't want a single pane of glass. What they want is a single operating model. They want an operating model that's similar to what they can get at the public with the public cloud, but they wanted across all of their cloud options they wanted across private cloud across hybrid cloud options as well. So what that means is they don't want to just consume infrastructure services. They want all of their cloud services from this operating model. So that means that they may want to consume infrastructure services for automation Orchestration, but they also need kubernetes services. They also need virtualization services, They may need terror form workload optimization. All of these services have to be available, um, from within the operating model, a consistent operating model. Right? So it doesn't matter whether you're talking about private cloud, hybrid cloud anywhere where the application lives. It doesn't matter what matters is that we have a consistent model that we think about it from the application out. And frankly, I'd say this has been the stumbling block for private cloud. Private cloud is hard, right. This is why it hasn't been really solved yet. This is why we had to take a brand new approach. And frankly, it's why we're super excited about X series and inter site as that operating model that fits the hybrid cloud better than anything else we've seen >>is acute. First, first time technology vendor has ever said it's not about a single pane of glass because I've been hearing for decades, we're gonna deliver a single pane of glass is going to be seamless and it never happens. It's like a single version of the truth. It's aspirational and, and it's just not reality. So can we stay in the X series for a minute James? Uh, maybe in this context, but in the launch that we saw today was like a fire hose of announcements. So how does the X series fit into the strategy with inter site and hybrid cloud and this operating model that you're talking about? >>Right. So I think it goes hand in hand, right. Um the two pieces go together very well. So we have uh, you know, this idea of a single operating model that is definitely something that our customers demand, right? It's what we have to have, but at the same time we need to solve the problems of the cost was talking about before we need a single infrastructure to go along with that single operating model. So no longer do we need to have silos within the infrastructure that give us different operating models are different sets of benefits when you want infrastructure that can kind of do all of those configurations, all those applications. And then, you know, the operating model is very important because that's where we abstract the complexity that could come with just throwing all that technology at the infrastructure so that, you know, this is, you know, the way that we think about is the data center is not centered right? It's no longer centered applications live everywhere. Infrastructure lives everywhere. And you know, we need to have that consistent operating model but we need to do things within the infrastructure as well to take full advantage. Right? So we want all the sas benefits um, of a Ci CD model of, you know, the inter site can bring, we want all that that proactive recommendation engine with the power of A I behind it. We want the connected support experience went all of that. They want to do it across the single infrastructure and we think that that's how they tie together, that's why one or the other doesn't really solve the problem. But both together, that's why we're here. That's why we're super excited. >>So Vegas, I make you laugh a little bit when I was an analyst at I D C, I was deep in infrastructure and then when I left I was doing, I was working with application development heads and like you said, uh infrastructure, it was just a, you know, roadblock but but so the target speakers with Cisco announced UCS a decade ago, I totally missed it. I didn't understand it. I thought it was Cisco getting into the traditional server business and it wasn't until I dug in then I realized that your vision was really to transform infrastructure, deployment and management and change them all. I was like, okay, I got that wrong uh but but so let's talk about the the ecosystem and the joint development efforts that are going on there, X series, how does it fit into this, this converged infrastructure business that you've, you've built and grown with partners, you got storage partners like Netapp and Pure, you've got i SV partners in the ecosystem. We see cohesive, he has been a while since we we hung out with all these companies at the Cisco live hopefully next year, but tell us what's happening in that regard. >>Absolutely, I'm looking forward to seeing you in the Cisco live next year. You know, they have absolutely you brought up a very good point. You see this is about the ecosystem that it brings together, it's about making our customers bring up the entire infrastructure from the core foundational hardware all the way to the application level so that they can, you know, go off and running pretty quick. The converse infrastructure has been one of the corners 2.5 hour of the strategy, as you pointed out in the last decade. And and and I'm I'm very glad to share that converse infrastructure continues to be a very popular architecture for several enterprise applications. Seven today, in fact, it is the preferred architecture for mission critical applications where performance resiliency latency are the critical requirements there almost a de facto standards for large scale deployments of virtualized and business critical data bases and so forth with X series with our partnerships with our Stories partners. Those architectures will absolutely continue and will get better. But in addition as a hybrid cloud world, so we are now bringing in the benefits of canvas in infrastructure uh to the world of hybrid cloud will be supporting the hybrid cloud applications now with the CIA infrastructure that we have built together with our strong partnership with the Stories partners to deliver the same benefits to the new ways applications as well. >>Yeah, that's what customers want. They want that cloud operating model. Right, go ahead please. >>I was going to say, you know, the CIA model will continue to thrive. It will transition uh it will expand the use cases now for the new use cases that were beginning to, you know, say they've absolutely >>great thank you for that. And James uh have said earlier today, we heard this huge announcement, um a lot of lot of parts to it and we heard Katie talk about this initiative is it's really computing built for the next decade. I mean I like that because it shows some vision and you've got a road map that you've thought through the coming changes in workloads and infrastructure management and and some of the technology that you can take advantage of beyond just uh, you know, one or two product cycles. So, but I want to understand what you've done here specifically that you feel differentiates you from other competitive architectures in the industry. >>Sure. You know that's a great question. Number one. Number two, um I'm frankly a little bit concerned at times for for customers in general for our customers customers in general because if you look at what's in the market, right, these rinse and repeat systems that were effectively just rehashes of the same old design, right? That we've seen since before 2000 and nine when we brought you C. S to market these are what we're seeing over and over and over again. That's that's not really going to work anymore frankly. And I think that people are getting lulled into a false sense of security by seeing those things continually put in the market. We rethought this from the ground up because frankly future proofing starts now, right? If you're not doing it right today, future proofing isn't even on your radar because you're not even you're not even today proved. So we re thought the entire chassis, the entire architecture from the ground up. Okay. If you look at other vendors, if you look at other solutions in the market, what you'll see is things like management inside the chassis. That's a great example, daisy chaining them together >>like who >>needs that? Who wants that? Like that kind of complexity is first of all, it's ridiculous. Um, second of all, um, if you want to manage across clouds, you have to do it from the cloud, right. It's just common sense. You have to move management where it can have the scale and the scope that it needs to impact your entire domain, your world, which is much larger now than it was before. We're talking about true hybrid cloud here. Right. So we had to solve certain problems that existed in the traditional architecture. You know, I can't tell you how many times I heard you talk about the mid plane is a great example. You know, the mid plane and a chastity is a limiting factor. It limits us on how much we can connect or how much bandwidth we have available to the chassis. It limits us on air flow and other things. So how do you solve that problem? Simple. Just get rid of it. Like we just we took it out, right. It's not no longer a problem. We designed an architecture that doesn't need it. It doesn't rely on it. No forklift upgrades. So, as we start moving down the path of needing liquid cooling or maybe we need to take advantage of some new, high performance, low latency fabrics. We can do that with almost. No problem at all. Right, So, we don't have any forklift upgrades. Park your forklift on the side. You won't need it anymore because you can upgrade gradually. You can move along as technologies come into existence that maybe don't even exist. They they may not even be on our radar today to take advantage of. But I like to think of these technologies, they're really important to our customers. These are, you know, we can call them disruptive technologies. The reality is that we don't want to disrupt our customers with these technologies. We want to give them these technologies so they can go out and be disruptive themselves. Right? And this is the way that we've designed this from the ground up to be easy to consume and to take advantage of what we know about today and what's coming in the future that we may not even know about. So we think this is a way to give our customers that ultimate capability flexibility and and future proofing. >>I like I like that phrase True hybrid cloud. It's one that we've used for years and but to me this is all about that horizontal infrastructure that can support that vision of what true hybrid cloud is. You can support the mission critical applications. You can you can develop on the system and you can support a variety of workload. You're not locked into one narrow stovepipe and that does have legs, Vegas and James. Thanks so much for coming on the program. Great to see you. >>Yeah. Thank you. Thank you. >>When we return shortly thomas Shiva who leads Cisco's data center group will be here and thomas has some thoughts about the transformation of networking I. T. Teams. You don't wanna miss what he has to say. You're watching the cube. The global leader in high tech company. Okay, >>mm. Mhm, mm. Okay. Mhm. Yeah. Mhm. Yeah. >>Mhm. Yes. Yeah. Okay. We're here with thomas Shiva who is the Vice president of Product Management, A K A VP of all things data center, networking STN cloud. You name it in that category. Welcome thomas. Good to see you again. >>Hey Sam. Yes. Thanks for having me on. >>Yeah, it's our pleasure. Okay, let's get right into observe ability. When you think about observe ability, visibility, infrastructure monitoring problem resolution across the network. How does cloud change things? In other words, what are the challenges that networking teams are currently facing as they're moving to the cloud and trying to implement hybrid cloud? >>Yeah. Yeah, visibility as always is very, very important. And it's quite frankly, it's not just it's not just the networking team is actually the application team to write. And as you pointed out, the underlying impetus to what's going on here is the data center is where the data is. And I think we set us a couple years back and really what happens the applications are going to be deployed uh in different locations, right. Whether it's in a public cloud, whether it's on prayer, uh, and they are built differently right there, built as microservices, they might actually be distributed as well at the same application. And so what that really means is you need as an operator as well as actually a user better visibility. Where are my pieces and you need to be able to correlate between where the app is and what the underlying network is that is in place in these different locations. So you have actually a good knowledge while the app is running so fantastic or sometimes not. So I think that's that's really the problem statement. What what we're trying to go afterwards, observe ability. >>Okay, and let's double click on that. So a lot of customers tell me that you gotta stare at log files until your eyes bleed and you gotta bring in guys with lab coats who have phds to figure all this stuff out. So, so you just described, it's getting more complex, but at the same time you have to simplify things. So how how are you doing that, >>correct? So what we basically have done is we have this fantastic product that that is called 1000 Ice. And so what this does is basically as the name, which I think is a fantastic fantastic name. You have these sensors everywhere. Um, and you can have a good correlation on uh links between if I run from a site to aside from a site to a cloud, from a cloud to cloud and you basically can measure what is the performance of these links. And so what we're, what we're doing here is we're actually extending the footprint of these thousands agent. Right? Instead of just having uh inversion machine clouds, we are now embedding them with the Cisco network devices. Right? We announced this with the catalyst 9000 and we're extending this now to our 8000 catalyst product line for the for the SD were in products as well as to the data center products the next line. Um and so what you see is is, you know, half a saying, you have 1000 eyes, you get a million insights and you get a billion dollar of improvements uh for how your applications run. And this is really uh, the power of tying together the footprint of where the network is with the visibility, what is going on. So you actually know the application behavior that is attached to this network. >>I see. So okay. So as the cloud evolves and expands it connects your actually enabling 1000 eyes to go further, not just confined within a single data center location, but out to the network across clouds, et cetera, >>correct. Wherever the network is, you're going to have 1000 I sensor and you can't bring this together and you can quite frankly pick if you want to say, hey, I have my application in public cloud provider, a uh, domain one and I have another one domain to, I can't do monitor that link. I can also monitor have a user that has a campus location or branch location. I kind of put an agent there and then I can monitor the connectivity from that branch location all the way to the let's say corporations that data centre, our headquarter or to the cloud. And I can have these probes and just we have visibility and saying, hey, if there's a performance, I know where the issue is and then I obviously can use all the other foods that we have to address those. >>All right, let's talk about the cloud operating model. Everybody tells us it's really the change in the model that drives big numbers in terms of R. O. I. And I want you to maybe address how you're bringing automation and devops to this world of of hybrid and specifically how is Cisco enabling I. T. Organizations to move to a cloud operating model? Is that cloud definition expands? >>Yeah, no that's that's another interesting topic beyond the observe ability. So really, really what we're seeing and this is going on for uh I want to say a couple of years now, it's really this transition from operating infrastructure as a networking team more like a service like what you would expect from a cloud provider. Right? It's really around the network team offering services like a cloud provided us. And that's really what the meaning is of cloud operating model. Right? But this is infrastructure running your own data center where that's linking that infrastructure was whatever runs on the public club is operating and like a cloud service. And so we are on this journey for why? So one of the examples uh then we have removing some of the control software assets, the customers that they can deploy on prayer uh to uh an instance that they can deploy in a cloud provider and just busy, insane. She ate things there and then just run it that way. Right. And so the latest example for this is what we have our identity service engine that is now limited availability available on AWS and will become available in mid this year, both in Italy as unusual as a service. You can just go to market place, you can load it there and now you create, you can start running your policy control in a cloud, managing your access infrastructure in your data center, in your campus wherever you want to do it. And so that's just one example of how we see our customers network operations team taking advantage of a cloud operating model and basically employing their, their tools where they need them and when they need them. >>So what's the scope of, I hope I'm saying it right. Ice, right. I see. I think it's called ice. What's the scope of that like for instance, turn in effect my or even, you know, address simplify my security approach. >>Absolutely. That's now coming to what is the beauty of the product itself? Yes. What you can do is really is that there's a lot of people talking about else. How do I get to zero trust approach to networking? How do I get to a much more dynamic, flexible segmentation in my infrastructure. Again, whether this is only campus X as well as a data center and Ice help today, you can use this as a point to define your policies and then any connect from there. Right. In this particular case we would instant Ice in the cloud as a software load. You now can connect and say, hey, I want to manage and program my network infrastructure and my data center on my campus, going to the respective control over this DNA Center for campus or whether it is the A. C. I. Policy controller. And so yes, what you get as an effect out of this is a very elegant way to automatically manage in one place. What is my policy and then drive the right segmentation in your network infrastructure? >>zero. Trust that, you know, it was pre pandemic. It was kind of a buzzword. Now it's become a mandate. I wonder if we could talk about right. I mean I wonder if you talk about cloud native apps, you got all these developers that are working inside organizations. They're maintaining legacy apps. They're connecting their data to systems in the cloud there, sharing that data. I need these developers, they're rapidly advancing their skill sets. How is Cisco enabling its infrastructure to support this world of cloud? Native making infrastructure more responsive and agile for application developers? >>Yeah. So, you know, we're going to the top of his visibility, we talked about the operating model, how how our network operators actually want to use tools going forward. Now, the next step to this is it's not just the operator. How do they actually, where do they want to put these tools, how they, how they interact with these tools as well as quite frankly as how, let's say, a devops team on application team or Oclock team also wants to take advantage of the program ability of the underlying network. And this is where we're moving into this whole cloud native discussion, right? Which is really two angles, that is the cloud native way, how applications are being built. And then there is the cloud native way, how you interact with infrastructure. Right? And so what we have done is we're a putting in place the on ramps between clouds and then on top of it we're exposing for all these tools, a P I S that can be used in leverage by standard uh cloud tools or uh cloud native tools. Right. And one example or two examples we always have and again, we're on this journey for a while is both answerable uh script capabilities that exist from red hat as well as uh Ashitaka from capabilities that you can orchestrate across infrastructure to drive infrastructure, automation and what what really stands behind it is what either the networking operations team wants to do or even the ap team. They want to be able to describe the application as a code and then drive automatically or programmatically in situation of infrastructure needed for that application. And so what you see us doing is providing all these capability as an interface for all our network tools. Right. Whether it's this ice that I just mentioned, whether this is our D. C. And controllers in the data center, uh whether these are the controllers in the in the campus for all of those, we have cloud native interfaces. So operator or uh devops team can actually interact directly with that infrastructure the way they would do today with everything that lives in the cloud, with everything how they brought the application. >>This is key. You can't even have the conversation of op cloud operating model that includes and comprises on prem without programmable infrastructure. So that's that's very important. Last question, thomas our customers actually using this, they made the announcement today. There are there are there any examples of customers out there doing this? >>We do have a lot of customers out there that are moving down the past and using the D. D. Cisco high performance infrastructure, but also on the compute side as well as on an exercise one of the customers. Uh and this is like an interesting case. It's Rakuten uh record and is a large tackle provider, a mobile five G. Operator uh in Japan and expanding and is in different countries. Uh and so people something oh, cloud, you must be talking about the public cloud provider, the big the big three or four. But if you look at it, there's a lot of the tackle service providers are actually cloud providers as well and expanding very rapidly. And so we're actually very proud to work together with with Rakuten and help them building a high performance uh, data and infrastructure based on hard gig and actually phone a gig uh to drive their deployment to. It's a five G mobile cloud infrastructure, which is which is uh where the whole the whole world where traffic is going. And so it's really exciting to see this development and see the power of automation visibility uh together with the high performance infrastructure becoming reality and delivering actually services, >>you have some great points you're making there. Yes, you have the big four clouds, your enormous, but then you have a lot of actually quite large clouds. Telcos that are either approximate to those clouds or they're in places where those hyper scholars may not have a presence and building out their own infrastructure. So so that's a great case study uh thomas, hey, great having you on. Thanks so much for spending some time with us. >>Yeah, same here. I appreciate it. Thanks a lot. >>I'd like to thank Cisco and our guests today V Joy, Katie VJ, viscous James and thomas for all your insights into this evolving world of hybrid cloud, as we said at the top of the next decade will be defined by an entirely new set of rules. And it's quite possible things will evolve more quickly because the cloud is maturing and has paved the way for a new operating model where everything is delivered as a service, automation has become a mandate because we just can't keep throwing it labor at the problem anymore. And with a I so much more as possible in terms of driving operational efficiencies, simplicity and support of the workloads that are driving the digital transformation that we talk about all the time. This is Dave Volonte and I hope you've enjoyed today's program. Stay Safe, be well and we'll see you next time.
SUMMARY :
Yeah, mm. the challenge is how to make this new cloud simple, to you by Cisco. Good to see you. Good to see you as well. to digital business or you know organizations, they had to rethink their concept of agility and And if you think about it, the application is actually driving So I wonder if you talk more about how the application is experience is So if you think about an application developer, trust, you know, Zero Trust used to be a buzzword now it's a mandate. And I think if you think about it today that's the the public cloud became a staple of keeping the lights on during the pandemic but So the problems of discovery ability, the problems of being able to simply I often say that the security model of building a moat, you dig the moat, So that is the new frontier. And so you you've got to protect that with some I mean, the entire portfolio that Cisco brings to the Great to have you and look forward to having you again. Thank you gaps that need to be addressed with costume, Das and VJ Venugopal. One company takes you inside, giving you the visibility and the insight So you can work wherever work takes you in a cloud J. Good to see you guys welcome. Great to see you. but the big public cloud players, they're like giving you a gift. and really harnessed that innovation that's built in the public cloud, that built an open source that built internally the job of it is to deliver something that works and works at scale that you can monitor But if you want to upgrade to enterprise features like clustering or the key uh As you rightly said, harsher car is the, We all talk about cloud native cady was sort of mentioning before you got the the core the power of communities and clog native to be used to be used anywhere. and a lot of functionality and value. outcome and our mission is to make it super simple for you to do that. you know, some of the details. and futures in the age of hybrid cloud with Vegas Rattana and James leach. So you can build whatever you need today The bridge to possible. And James Leach is the director of business development for U. C. S. At the Cisco as well. Thank you because let's start with you and talk about a little bit about computing architectures. to meet the needs of a specific application and as you know, the different applications have And when you combine all these, I love your analogy there because model that fits the hybrid cloud better than anything else we've seen So how does the X series fit into the strategy So we have uh, you know, this idea of a single operating model that is definitely something it was just a, you know, roadblock but but so the target speakers has been one of the corners 2.5 hour of the strategy, as you pointed out in the last decade. Yeah, that's what customers want. I was going to say, you know, the CIA model will continue to thrive. and and some of the technology that you can take advantage of beyond just uh, 2000 and nine when we brought you C. S to market these are what we're seeing over and over and over again. can have the scale and the scope that it needs to impact your entire domain, on the system and you can support a variety of workload. Thank you. You don't wanna miss what he has to say. Yeah. Good to see you again. When you think about observe ability, And it's quite frankly, it's not just it's not just the networking team is actually the application team to write. So a lot of customers tell me that you a site to aside from a site to a cloud, from a cloud to cloud and you basically can measure what is the performance So as the cloud evolves and expands it connects your and you can quite frankly pick if you want to say, hey, I have my application in public cloud that drives big numbers in terms of R. O. I. And I want you to You can just go to market place, you can load it there and even, you know, address simplify my security approach. And so yes, what you get as an effect I mean I wonder if you talk And so what you see us doing is providing all these capability You can't even have the conversation of op cloud operating model that includes and comprises And so it's really exciting to see this development and So so that's a great case study uh thomas, hey, great having you on. I appreciate it. that are driving the digital transformation that we talk about all the time.
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John F Thompson V1
from around the globe it's thecube covering space and cyber security symposium 2020 hosted by cal poly hello everyone welcome to the space and cyber security symposium 2020 hosted by cal poly where the intersection of space and security are coming together i'm john furrier your host with thecube here in california i want to welcome our featured guest lieutenant general john f thompson with the united states space force approach to cyber security that's the topic of this session and of course he's the commander of the space and missile system center in los angeles air force base also heading up space force general thank you for coming on really appreciate you kicking this off welcome to the symposium hey so uh thank you very much john for that very kind introduction also uh very much thank you to cal poly uh for this opportunity to speak to this audience today also a special shout out to one of the organizers uh dustin brun for all of his work uh helping uh get us uh to this point uh ladies and gentlemen as uh as uh john mentioned uh i'm jt thompson uh i lead the 6 000 men and women of the united states space forces space and missile system center which is headquartered here at los angeles air force base in el segundo if you're not quite sure where that's at it's about a mile and a half from lax this is our main operating location but we do have a number of other operating locations around the country with about 500 people at kirtland air force base in albuquerque new mexico uh and about another 500 people on the front range of the rockies uh between colorado springs and uh and denver plus a smattering of other much smaller operating locations nationwide uh we're responsible for uh acquiring developing and sustaining the united states space force's critical space assets that includes the satellites in the space layer and also on the ground layer our ground segments to operate those satellites and we also are in charge of procuring launch services for the u.s space force and a number of our critical mission partners across the uh department of defense and the intelligence community um just as a couple of examples of some of the things we do if you're unfamiliar with our work we developed and currently sustained the 31 satellite gps constellation that satellite constellation while originally intended to help with global navigation those gps signals have provided trillions of dollars in unanticipated value to the global economy uh over the past three decades i mean gps is everywhere i think everybody realizes that agriculture banking the stock market the airline industry uh separate and distinct navigation systems it's really pervasive across both the capabilities for our department of defense and capabilities for our economy and and individuals billions of individuals across our country and the planet some of the other work we do for instance in the communications sector uh secure communications satellites that we design and build that link america's sons and daughters serving in the military around the world and really enable real-time support and comms for our deployed forces and those of our allies we also acquire uh infrared missile warning satellites uh that monitor the planet for missile launches and provide advanced warning uh to the u.s homeland and to our allies uh in case some of those missile launches are uh nefarious um on a note that's probably a lot closer to home maybe a lot closer to home than many of us want to think about here in the state of california in 2018 smc jumped through a bunch of red tape and bureaucracy uh to partner with the u.s forest service during the two of the largest wildfires in the state's history the camp and woolsey fires in northern california as those fires spread out of control we created processes on the fly to share data from our missile warning satellites those are satellites that are systems that are purpose built to see heat sources from thousands of miles above the planet and we collaborated with the us forest service so that firefighters on the ground uh could track those fires more in real time and better forecast fires and where they were spreading thereby saving lives and and property by identifying hot spots and flare-ups for firefighters that data that we were able to working with our contractors pass to the u.s forest service and authorities here in california was passed in less than an hour as it was collected to get it into the hands of the emergency responders the first responders as quickly as possible and doing that in an hour greatly surpassed what was available from some of the other assets in the airborne and ground-based fire spotters it was really instrumental in fighting those fires and stopping their spread we've continued uh that involvement in recent years using multiple systems to support firefighters across the western u.s this fall as they battled numerous wildfires that unfortunately continue working together with the u.s forest service and with other partners uh we like to make uh we like to think that we made a difference here but there's still a lot more work to go and i think that we should always be asking ourselves uh what else can space data be used for and how can we more rapidly get that space data to uh stakeholders so that they can use it for for purposes of good if you will how else can we protect our nation how else can we protect our friends and allies um i think a major component of the of the discussion that we will have throughout this conference is that the space landscape has changed rapidly and continues to change rapidly um just over the past few years uh john and i were talking before we went live here and 80 nations now have uh space programs 80 nearly 80 space faring nations on the planet um if you just look at one mission area that uh the department of defense is interested in and that's small launch there are currently over a hundred different small launch companies uh within the u.s industrial base vying for commercial dod and civil uh payload capabilities uh mostly to low earth orbit it's it's just truly a remarkable time if you factor in those things like artificial intelligence and machine learning um where we're revolutionary revolutionizing really uh the ways that we generate process and use data i mean it's really remarkable in 2016 so if you think about this four years ago uh nasa estimated that there were 28 terabytes of information transiting their space network each day and that was four years ago um uh obviously we've got a lot of desire to work with a lot of the people in the audience of this congress or in this conference uh we need to work with big thinkers like many of you to answer questions on how best we apply data analytics to extract value and meaning from that data we need new generations of thinkers to help apply cutting edge edge theories of data mining cyber behaviorism and internet of things 2.0 it's just truly a remarkable time uh to be in the space business and the cyber aspects of the states of the space business are truly truly daunting and important to uh to all of us um integrating cyber security into our space systems both commercial and government is a mandate um it's no longer just a nice to have as the us space force and department of the air force leadership has said many times over the past couple of years space is becoming congested and contested and that contested aspect means that we've got to focus on cyber security uh in the same way that the banking industry and cyber commerce focus on uh cyber security day in and day out the value of the data and services provided is really directly tied to the integrity and availability of that data and services from the space layer from the ground control segments associated with it and this value is not just military it's also economic and it's not just american it's also a value for the entire world particularly particularly our allies as we all depend upon space and space systems your neighbors and friends here in california that are employed at the space and missile system center uh work with network defenders we work with our commercial contractors and our systems developers um our international allies and partners to try and build as secure and resilient systems as we can from the ground up that keep the global commons of space free and open for exploration and for commerce um as john and i were talking earlier before we came online there's an aspect of cyber security for space systems especially for some of our legacy systems that's more how do we bolt this on because we fielded those space systems a number of years ago and the the challenges of cyber security in the space domain have grown so we have a part that we have to worry about bolting it on but then we have to worry about building it in as we as we field new systems and build in a flexibility that that realizes that the cyber threat or the cyber security landscape will evolve over time it's not just going to be stagnant there will always be new vulnerabilities and new threat vectors that we always have to look at look uh as secretary barrett who is our secretary of the air force likes to say most americans use space before they have their first cup of coffee in the morning the american way of life really depends on space and as part of the united states space force we work with defense leaders our congress joint and international military teammates and industry to ensure american leadership in space i really thank you for this opportunity to address the audience today john and thanks so much to cal poly for letting me be one of the speakers at this event i really look forward to this for uh several months and so with that i look forward to your questions as we kind of move along here general thank you very much for the awesome uh introductory statement uh for the folks watching on the stream brigadier general carthan is going to be in the chat answering any questions feel free to chat away he's the vice commander of space and missile systems center he'll be available um a couple comments from your keynote before i get to my questions because it just jumped in my head you mentioned the benefits of say space but the fires in california we're living that here that's really real time that's a benefit you also mentioned the ability for more people launching payloads into space and i only imagine moore's law smaller faster cheaper applies to rockets too so i'm imagining you have the benefits of space and you have now more potential objects flying out sanctioned and maybe unsanctioned so you know is it going to be more rules around that i mean this is an interesting question because it's exciting space force but for all the good there is potentially bad out there yeah so i i john i think the uh i think the basics of your question is as space becomes more congested and contested is there a need for more international norms of how satellites fly in space what kind of basic features satellites have to perhaps deorbit themselves what kind of basic protections does do all satellites should all satellites be afforded as part of a peaceful global commons of space i think those are all fantastic questions and i know that u.s and many uh allied policy makers are looking very very hard at those kinds of questions in terms of what are the norms of behavior and how we uh you know how how we field and field is the military term but you know how we uh populate uh using civil or uh commercial terms uh that space layer at different altitudes uh low earth orbit mid mid-earth orbit geosynchronous earth orbit different kinds of orbits uh what the kind of mission areas we accomplish from space that's all things that need to be definitely taken into account as uh as the place gets a little bit not a little bit as the place gets increasingly more popular day in and day out well i'm super excited for space force i know that a new generation of young folks are really interested in it's an emerging changing great space the focus here at this conference is space and cyber security intersection i'd like to get your thoughts on the approach that space force is taking to cyber security and how it impacts our national goals here in the united states yeah yeah so that's a that's a great question john let me let me talk about in two uh two basic ways but number one is and and i know um some people in the audience this might make them a little bit uncomfortable but i have to talk about the threat right um and then relative to that threat i really have to talk about the importance of uh of cyber and specifically cyber security as it relates to that threat um the threats that we face um really represent a new era of warfare and that new era of warfare involves both space and cyber uh we've seen a lot of action in recent months uh from certain countries notably china and russia uh that have threatened what i referred to earlier as the peaceful global commons of space for example uh it through many unclassified sources and media sources everybody should understand that um uh the russians have been testing on orbit uh anti-satellite capabilities it's been very clear if you were following just the week before last the department of defense released its uh 2020 military and security developments involving the people's republic of china um uh and uh it was very clear that china is developing asats electronic jammers directed energy weapons and most relevant to today's discussion offensive cyber uh capabilities there are kinetic threats uh that are very very easy to see but a cyber attack against a critical uh command and control site or against a particular spacecraft could be just as devastating to the system and our war fighters in the case of gps and important to note that that gps system also impacts many civilians who are dependent upon those systems from a first response perspective and emergency services a cyber attack against a ground control site could cause operators to lose control of a spacecraft or an attacker could feed spoofed data to a system to mislead operators so that they send emergency services personnel to the to the wrong address right attacks on spacecraft on orbit whether directly via a network of intrusion or enabled through malware introduced during the systems production uh while we're building the satellite can [ __ ] or corrupt the data denial of service type attacks on our global networks obviously would disrupt our data flow and interfere with ongoing operations and satellite control i mean if gps went down i you know i hesitate to say it this way because we might elicit some screams from the audience but if gps went down a starbucks wouldn't be able to handle your mobile order uber drivers wouldn't be able to find you and domino's certainly certainly wouldn't be able to get there in 30 minutes or less right so with a little bit of tongue-in-cheek there from a military operations perspective it's dead serious um uh we have become accustomed in the commercial world to threats like lance ransomware and malware and those things have unfortunately become commonplace in commercial terrestrial networks and computer systems however what we're seeing is that our adversaries with the increased competition in space these same techniques are being retooled if you will to use against our national security space systems uh day in and day out um as i said during my opening remarks on the importance of cyber the value of these systems is directly tied to their integrity if commanders in the field uh firefighters in california or baristas in in starbucks can't trust the data they see they're receiving then that really harms their decision-making capabilities one of the big trends we've recently seen is the mood move towards proliferated leo uh uh constellations obviously uh spacex's uh starlink uh on the commercial side and on the military side the work that darpa and my organization smc are doing on blackjack and casino as well as some space transport layer constellation work that the space development agency is designing are all really really important types of mesh network systems that will revolutionize how we plan and field warfighting systems and commercial communications and internet providing systems but they're also heavily reliant on cyber security uh we've got to make sure that they are secured to avoid an accident or international damage uh loss of control of these constellations really could be catastrophic from both a mission perspective or from uh you know satellites tumbling out of low earth orbit perspective another trend is introductions in artificial intelligence and machine learning on board spacecraft or at the edge our satellites are really not so much hardware systems with a little software anymore in the commercial sector and in the defense sector they're basically flying boxes full of software right and we need to ensure the data that we're getting out of those flying boxes full of software are helping us base our decisions on accurate data and algorithms govern governing the right actions and that those uh that those systems are impervious to the extent possible uh to nefarious uh modifications so in summation a cyber security is vital element of everything in our national security space goals and i would argue for our national uh goals uh writ large including uh economic and information uh uh dimensions uh the space force leadership at all levels uh from uh some of the brand new second lieutenants that general raymond uh swore into the space force this morning uh ceremonially from the uh air force association's air space and cyberspace conference uh to the various highest levels general raymond uh general d t thompson myself and a number of other senior leaders in this enterprise we've got to make sure that we're all working together to keep cyber security at the forefront of our space systems because it they absolutely depend on it you know you mentioned uh hardware software threats opportunities challenges i want to ask you because you you got me thinking of the minute there around infrastructure i mean we've heard critical infrastructure you know grids here on on earth you're talking about critical infrastructure a redefinition of what critical infrastructure is an extension of what we have so i'd love to get your thoughts about space force's view of that critical infrastructure vis-a-vis the threat vectors because you know the term threat vectors has been kicked around in the cyber space oh yeah threat vectors they're always increasing the surface area well if the surface area is from space it's an unlimited surface area so you got different vectors so you got new critical infrastructure developing real time really fast and you got an expanded threat vector landscape putting that in perspective for the folks that aren't really inside the ropes on these critical issues how would you explain this and how would you talk about those two things well so i tell you um i just like um uh just like uh i'm sure people in the security side or the cyber security side of the business in the banking industry feel they feel like it's uh all possible threat vectors represent a dramatic and protect potentially existential threat to all of the dollars that they have in the banking system to the financial sector on the department of defense side we've got to have sort of the same mindset um that threat vector from to and through space against critical space systems ground segments the launch enterprise or transportation uh to orbit and the various different uh domains within uh within space itself like i mentioned before uh leo mio and geo-based satellites with different orbits all of the different mission areas that are accomplished from space that i mentioned earlier some that i didn't mention like weather tactical or wide band communications uh various new features of space control all of those are things that we have to worry about from a cyber security uh threat perspective and it's a it's a daunting challenge right now right yeah it's awesome and one of the things we've been following on the hardware side here in the on the ground is the supply chain we've seen you know malware being you know really put into really obscure hardware who manufactures it as being outsourced obviously government has restrictions but with the private sector uh you mentioned china and and the us kind of working together across these these peaceful areas but you got to look at the supply chain how does the supply chain the security aspect impact the mission of the u.s space force yeah yeah so so um how about another um just in terms of an example another kind of california-based historical example right um the very first u.s satellite uh explorer one was built by uh the jet propulsion uh laboratory folks uh not far from here in el segundo up in uh up in pasadena um that satellite when it was first built in the late 50s uh weighed a little bit over 30 pounds and i'm sure that each and every part was custom made and definitely made by u.s companies fast forward to today the global supply chain is so tightly coupled and frankly many industries are so specialized almost specialized regionally around the planet we focus every day to guarantee the integrity of every component that we put in our space systems is absolutely critical to the operations of those satellites and we're dependent upon them but it becomes more difficult and more difficult to understand the the heritage if you will of some of the parts that are used the thousands of parts that are used in some of our satellites that are literally school bus sized right the space industry especially uh national security space sector um uh is relatively small compared to other commercial industries and we're moving to towards using more and more parts uh from non-us companies uh cyber security and cyber awareness have to be baked in from the beginning if we're going to be using parts that maybe we don't necessarily um understand 100 percent like an explorer one uh the the lineage of that particular part the environmental difficulties in space are well known the radiation environment the temperature extremes the vacuum those require specialized component and the us military is not the only uh customer in that space in fact we're definitely not the dominant customer uh in space anymore all those factors require us along with our other government partners and many different commercial space organizations to keep a very close eye on our supply chains from a quality perspective a security perspective and availability um there's open source reporting on supply training intrusions from um many different breaches of commercial retailers to the infectious spread of uh you know compromised patches if you will and our adversaries are aware of these techniques as i mentioned earlier with other forms of attack considering our supply chains and development networks really becomes fair game for our adversaries so we have to uh take that threat seriously um between the government and industry sectors here in the u.s we're also working with our industry partners to enact stronger defenses and assess our own vulnerabilities last fall we completed an extensive review of all of our major contracts here at space and missile system center to determine the levels of cyber security requirements we've implemented across our portfolio and it sounds really kind of you know businessy geeky if you will you know hey we looked at our contracts to make sure that we had the right clauses in our contracts to address cyber security as dynamically as we possibly could and so we found ourselves having to add new language to our contracts to require system developers to implement some more advanced uh protective measures in this evolving cyber security environment so that data handling and supply chain perspective uh protections um from contract inception to launch and operations were taken into account uh cyber security really is a key performance parameter for us now it's as important as the the mission performance of the system it's as important as cost it's as important as schedule because if we deliver the perfect system on time and on cost uh it can perform that missile warning or that communications mis mission perfectly but it's not cyber secure if it doesn't have cyber protections built into it or the ability to implement mitigations against cyber uh threats then we've essentially fielded a shoe box in space that doesn't do the k the the war fighter or the nation uh any good um supply chain risk management is a is a major challenge for us uh we're doing a lot to coordinate with our industry partners uh we're all facing it head on uh to try and build secure and trusted components uh that keep our confidence as leaders firefighters and baristas uh as the case may be uh but it is a challenge and we're trying to rise to that challenge you know this so exciting this new area because it really touches everything you know talk about geeking out on on the tech the hardware the systems but also you put your kind of mba hat on you go what's the roi of the extra development and how you how things get built because the always the exciting thing for space geeks is like you're building cool stuff people love it's it's exciting but you still have to build and cyber security has proven that security has to be baked in from the beginning and be thought as a system architecture so you're still building things which means you've got to acquire things you got to acquire parts you got to acquire build software and and sustain it how is security impacting the acquisition and the sustainment of these systems for space yeah from initial development uh through planning for the acquisition design development fielding or production fielding and sustainment it impacts all aspects of of the life cycle john uh we simply especially from the concept of baking in cyber security uh we can't wait until something is built and then try and figure out how to make it cyber secure so we've moved way further uh towards working side by side with our system developers to strengthen cyber security from the very beginning of a system's development cyber security and the resilience associated with it really have to be treated as a key system attribute as i mentioned earlier equivalent with data rates or other metrics of performance we like to talk in uh in the space world about uh mission assurance and mission assurance has always you know sort of taken us as we as we technically geek out right mission assurance has always taken us to the will this system work in space right can it work in a vacuum can it work in you know as it as it uh you know transfers through uh the van allen radiation belt or through the the um the southern hemisphere's electromagnetic anomaly right will it work out in space and now from a resiliency perspective yeah it has to work in space it's got to be functional in space but it's also got to be resistant to these cyber security threats it's it's not just i think uh general dt thompson quoted this term it's not just widget assurance anymore it's mission assurance um uh how does that satellite uh operator that ground control segment operate while under attack so let me break your question a little bit uh just for purposes of discussion into into really two parts uh cyber uh for cyber security for systems that are new and cyber security uh for systems that are in sustainment or kind of old and legacy um obviously there's cyber vulnerabilities that threaten both and we really have to employ different strategies for for defense of of each one for new systems uh we're desperately trying to implement across the department of defense in particular in the space world a kind of a devsecops methodology and practice to delivering software faster and with greater security for our space systems here at smc we have a program called enterprise ground services which is a tool kit basically a collection of tools for common command and control of different satellite systems egs as we call it has an integrated suite for defensive cyber capabilities network operators can use these tools to gain unprecedented insight to data flows and to monitor space network traffic for anomalies or other potential indicators of of bad behavior malicious behavior if you will um uh it's rudimentary at this point but because we're using devsecops and that incremental development approach as we scale it it just becomes more and more capable you know every every product increment that we field here at uh at uh la air force base uh uh we have the united space space forces west coast software factory which we've dubbed kobayashi maru they're using those agile devops uh software development practices uh to deliver uh space awareness software uh to the combined space operations center uh affectionately called the csp that c-spock is just down the road uh from cal poly uh there in san luis obispo at vandenberg air force base they've securely linked the c-spock with other space operation centers around the planet our allies australia canada and the uk uh we're partnering with all of them to enable secure and enhanced combined space operations so lots of new stuff going on as we bake in new development uh capabilities for our our space systems but as i mentioned earlier we've got large constellations on satellite of satellites on orbit right now some of them are well in excess of a decade or more old on orbit and so the design aspects of those satellites are several decades old and so but we still have to worry about them because they're critical to our space capabilities um we've been working with an air force materiel command organization uh called crows which stands for the cyber resiliency office for uh weapon systems to assess all of those legacy platforms from a cyber security perspective and develop defensive strategies and potential hardware and software upgrades to those systems to better enable them to to live through this increasingly cyber security uh concerned era that we currently live in our industry partners have been critical to to both of those different avenues both new systems and legacy systems we're working closely with them to defend and upgrade uh national assets and develop the capabilities to do similar with uh with new national assets coming online the vulnerabilities of our space systems really kind of threaten the way we've done business in the past both militarily and in the case of gps economically the impacts of that cyber security risk are clear in our acquisition and sustainment processes but i've got to tell you it that as the threat vectors change as the vulnerabilities change we've got to be nimble enough agile enough to be able to bounce back and forth we can't just say uh many people in the audience are probably familiar with the rmf or the risk management framework approach to um to reviewing uh the cyber security of a system we can't have program managers and engineers just accomplish an rmf on a system and then hey high five we're all good uh it's a journey not a destination that's cyber security and it's a constant battle rhythm throughout a weapon systems life cycle not just a single event i want to get to this commercial business needs and your needs on the next question but before i go there you mentioned the agile and i see that clearly because when you have accelerated innovation cycles you've got to be faster and we saw this in the computer industry mainframes mini computers and then when you started getting beyond me when the internet hit and pcs came out you saw the big enterprises the banks and and government start to work with startups it used to be a joke in the entrepreneurial circles is that you know there's no way if you're a startup you're ever going to get a contract with a big business enterprise now that used to be for public sector and certainly uh for you guys so as you see startups out there and there's acquisition involved i'm sure would love to love to have a contract with space force there's an roi calculation where if it's in space and you have a sustainment view edit software you might have a new kind of business model that could be attractive to startups could you share your thoughts on the folks who want to be a supplier to you uh whether they're a startup or an existing business that wants to be agile but they might not be that big company we are john that's a fantastic question we are desperately trying to reach out to to those new space advocates to those startups to those um what we sometimes refer to within the department of defense those non-traditional uh defense contractors a couple of things just for uh thinking purposes on some of the things that we're trying to highlight um uh three years ago we created here at uh space and missile system center uh the space enterprise consortium uh to provide a platform uh a contractual vehicle really to enable us to rapidly prototype uh development of space systems and to collaborate uh between the u.s space force uh traditional defense contractors non-traditional vendors like startups and even some academic institutions uh spec as we call it space enterprise consortium uses a specialized contracting tool to get contracts uh awarded quickly many in the audience may be familiar with other transaction agreements and that's what spec is based on and so far in just three years spec has awarded 75 different uh prototyping contracts worth over 800 million dollars with a 36 reduction in time to award and because it's a consortium based competition for um for these kinds of prototyping efforts the barrier to entry for small and non-traditional for startups even for academic institutions to be able to compete for these kinds of prototypings is really lowered right um uh these types of partnerships uh that we've been working through on spec uh have really helped us work with smaller companies who might not have the background or expertise in dealing with the government or in working with cyber security uh for their systems both their developmental systems and the systems that they're designing and trying to build we want to provide ways for companies large and small to partner together and support um uh kind of mutually beneficial uh relationships between all um recently uh at the annual air force association uh conference that i mentioned earlier i moderated a panel with several space industry leaders uh all from big traditional defense contractors by the way and they all stressed the importance of building bridges and partnerships uh between major contractors in the defense industry and new entrants uh and that helps us capture the benefits of speed and agility that come with small companies and startups as well as the expertise and specialized skill sets of some of those uh larger contractors uh that we rely on day in and day out advanced cyber security protections and utilization of secure facilities are just a couple of things that i think we could be prioritizing more so in those collaborations as i mentioned earlier the spec has been very successful in awarding a number of different prototyping contracts and large dollar values and it's just going to get better right there's over 400 members of the space enterprise consortium 80 of them are non-traditional kinds of vendors and we just love working with them another thing that many people in the audience may be familiar with in terms of our outreach to innovators uh if you will and innovators that include uh cyber security experts is our space pitch day events right so we held our first event last november in san francisco uh where we awarded over a two-day period about 46 million dollars to 30 different companies um that had potentially game-changing ideas these were phase two small business innovative research efforts uh that we awarded with cash on the spot uh we're planning on holding our second space pitch day in the spring of 2021. uh we're planning on doing it right here in los angeles uh covent 19 environment permitting um and we think that these are you know fantastic uh uh venues for identifying and working with high-speed startups startups and small businesses who are interested in uh really truly partnering with the us air force it's a as i said before it's a really exciting time to be a part of this business uh and working with the innovation economy uh is something that the department of defense uh really needs to do in that um the innovation that we used to think was ours you know that 80 percent of the industrial-based innovation that came from the department of defense uh the the script has been flipped there and so now more than 70 percent uh particularly in space innovation uh comes from the commercial sector not from uh not from the defense business itself and so um that's a tsunami of uh investment and a tsunami of uh capability and i need to figure out how to get my surfboard out and ride it you know what i mean yeah i mean it's one of those things where the flip the script has been flipped but it's exciting because it's impacting everything are you talking about systems architecture you're talking about software you're talking about a business model you talk about devsecops from a technical perspective but now you have a business model innovation all the theaters of uh are exploding in innovation technical business personnel this brings up the workforce challenge you've got the cyber needs for the u.s space force there's probably a great roi model for new kinds of software development that could be priced into contracts that's a entrepreneurial innovation you got the the business model theater you've got the personnel how does the industry adopt and change you guys are clearly driving this how does the industry adjust to you yeah so um i think a great way to answer that question is to just talk about the kind of people that we're trying to prioritize in the u.s space force from a from an acquisition perspective and in this particular case from a from a cyber security perspective as i mentioned earlier it's the most exciting time to be in space programs uh really since the days of apollo um uh you know just to put it in terms that you know maybe have an impact with the audience uh from 1957 until today approximately 9 000 satellites uh have been launched from the various space faring countries around the planet uh less than two thousand of those nine thousand are still up on orbit and operational and yet in the new space regime um players like spacex have plans to launch you know 12 000 satellites for some of their constellations alone it really is a remarkable time in terms of innovation and fielding of space capabilities and all of those space capabilities whether they're commercial civil or defense are going to require appropriate cyber security uh protections it's just a really exciting time uh to be working in stuff like this and so uh folks like the folks in this audience who have a passion about space and a passion about cyber security are just the kind of people that we want to work with because we need to make sure our systems are are secure and resilient we need folks that have technical and computing expertise engineering skills to be able to design cybersecure systems that can detect and mitigate attacks uh but we also as you alluded to we need people that have that business and um you know business acumen human networking background so that we can launch the startups and work with the non-traditional businesses uh help to bring them on board help to secure both their data and our data and uh and and make sure our processes and systems are are free as much as possible from uh uh from attack um for preparation for for audience members who are young and maybe thinking about getting into this uh trade space um you gotta be smart on digital networking uh you gotta understand basic internet protocols concepts uh programming languages uh database design uh learn what you can from penetration or vulnerability testing and and uh risk assessment i will tell you this and i don't think he will i know he will not mind me telling you this but you've got to be a lifelong learner and so two years ago i'm at home one evening and i get a phone call on my cell phone and it's my boss the commander of air force space command uh general j raymond who is now currently the chief of space operations and he is on temporary duty flying overseas he lands where he's going and he first thing he does when he lands is he calls me and he goes jt um while i was traveling um i noticed that there were e-books available on the commercial airliner i was traveling on and there was an e-book on something called scrumming and agile devsecops and i read it have you read it um and i said no sir but if you tell me what the title of the book is i will read it and so i got to go to my staff meeting um you know the very next week the next time we had a staff meeting and tell everybody in the stab meeting hey if the four star and the three star can read the book about scrumming then i'm pretty sure all of you around this table and all our lieutenants and our captains our gs13s all of our government employees can get smart on uh the scrumming development process and interestingly as another side i had a telephone call with him last year during the holidays where he was trying to take some leave and i said sir what are you up to today are you are you you know making eggnog for the event tonight or whatever and the chief of space operations told me no i'm trying to teach myself python i'm at lesson two and it's not going so well but i'm i'm gonna figure this out and so that kind of thing if the chief of staff or the you know the the the chief of space operations can prioritize scrumming and python language and innovation in his daily schedule then we're definitely looking for other people who can do that and we'll just say lower levels of rank uh throughout our entire space force enterprise um look i i we don't need to need people that can code a satellite from scratch but we need to know we need to have people that have a basic grasp of the programming basics and cyber security requirements and that can turn those things into into meaningful actions obviously in the space domain things like basic physics and orbital mechanics are also important uh space is not an intuitive uh domain so under understanding how things survive uh on orbit is really critical to making the right design and operational decisions and you know i know there's probably a lot because of this conference i know there's a probably a whole lot of high-speed cyber security experts out in the audience and i need those people in the u.s space force the the country is counting on it but i wouldn't discount having people that are just cyber aware or cyber savvy right i have contracting officers and logisticians and program managers and they don't have to be high-end cyber security experts but they have to be aware enough about it to be able to implement cyber security protections um into our space system so the skill set is is really really broad um our adversaries are pouring billions of dollars into uh define designing uh and fielding offensive and destructive space cyber security weapons right they've repeatedly shown really a blatant disregard of safety and international norms for good behavior on orbit and the cyber security aspects of our space systems is really a key battleground going forward so that we can maintain that as i mentioned before peaceful uh global commons of space we really need all hands on deck if you're interested in helping in uniform if you're interested in helping uh not in uniform uh but as a government employee a commercial or civil employee to help us make cyber security more important uh or more cape more able to be developed for our space systems then we'd really love to uh to work with you or have you on the team to build that safe and secure future for our space systems lieutenant general john thompson great insight thank you for sharing all that awesome stories too and motivation for the young next generation the united states space force approach of cyber security really amazing talk thank you for your time final parting question is as you look out and you had your magic wand what's your view for the next few years in terms of things that we could accomplish it's a super exciting time what do you hope for so um um first of all john thanks to you and and thanks to cal poly uh for the invitation and and thanks to everybody for uh for their interest in cyber security especially as it relates to space systems that's here at the conference um uh there's a quote and i'll read it here uh from uh bernard schriever who was the uh the founder if you will uh a legend in uh dod space the founder of the western development division which was a predecessor organization to space and missile systems center general shrever i think captures the essence of what how we see the next couple of years the world has an ample supply of people who can always come up with a dozen good reasons why new ideas will not work and should not be tried but the people who produce progress are breed apart they have the imagination the courage and the persistence to find solutions and so i think if you're hoping that the next few years of space innovation and cyber security innovation are going to be a pony ride at the county fair then perhaps you should look for another line of work because i think the next few years in space and cyber security innovation are going to be more like a rodeo um and a very dynamic rodeo as it goes it is a an awesome privilege to be part of this ecosystem it's really an honor for me to um to be able to play some small role uh in the space ecosystem and trying to improve it uh while i'm trying to improve the chances of uh of the united states of america in a uh in a space war fighting uh uh environment um and so i thank all of you for uh participating today and for this little bit of time that you've allowed me to share with you thank you sir thank you for your leadership and thank you for the for the time for this awesome event space and cyber security symposium 2020 i'm john furrier on behalf of cal poly thanks for watching [Music]
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John F Thompson V1 FOR REVIEW
>> Narrator: From around the globe. It's theCUBE covering space in cybersecurity symposium 2020 hosted by Cal Poly. >> Hello, everyone. Welcome to the space and cybersecurity symposium, 2020 hosted by Cal Poly where the intersection of space and security are coming together. I'm John Furrier, your host with theCUBE here in California. I want to welcome our featured guest, Lieutenant General, John F. Thompson with the United States Space Force approach to cybersecurity. That's the topic of this session. And of course he's the commander of the space and missile system center in Los Angeles Air Force Base. Also heading up Space Force. General, thank you for coming on. I really appreciate to you kicking this off. Welcome to the symposium. >> Hey, so thank you very much, John, for that very kind introduction. Also very much thank you to Cal Poly for this opportunity to speak to this audience today. Also a special shout out to one of the organizers, Dustin Debrun, for all of his work, helping get us to this point. Ladies and gentlemen as a John mentioned, I'm JT Thompson. I lead the 6,000 men and women of the United States Space Force's Space and Missile System Center, which is headquartered here at Los Angeles Air Force Base and El Segundo. If you're not quite sure where that's at, it's about a mile and a half from LAX. This is our main operating location, but we do have a number of other operating locations around the country. We're about 500 people at Kirtland Air Force Base in Albuquerque, New Mexico, and an about another 500 people on the front range of the Rockies between Colorado Springs and Denver plus a smattering of other much smaller operating locations nationwide. We're responsible for acquiring, developing and sustaining the United States Space Force's, critical space assets. That includes the satellites in the space layer and also on the ground layer our ground segments to operate those satellites. And we also are in charge of procuring launch services for the US Space Force and a number of our critical mission partners across the Department of Defense and the intelligence community. Just as a couple of examples of some of the things we do, if you're unfamiliar with our work we developed and currently sustain the 31 satellite GPS constellation that satellite constellation, while originally intended to help with global navigation, those GPS signals have provided trillions of dollars in unanticipated value to the global economy over the past three decades. GPS is everywhere. I think everybody realizes that. Agriculture, banking, the stock market, the airline industry, separate and distinct navigation systems. It's really pervasive across both capabilities for our Department of Defense and capabilities for our economy and individuals, billions of individuals across our country and the planet. Some of the other work we do for instance, in the communications sector, secure communications satellites that we designed and build that link America's sons and daughters serving in the military around the world and really enable real time support and comms for our deployed forces. And those of our allies. We also acquire infrared missile warning satellites that monitor the planet for missile launches that provide advanced warning to the US Homeland and to our allies in case some of those missile launches are nefarious. On a note, that's probably a lot closer to home, maybe a lot closer to home than many of us want to think about here in the state of California. In 2018, SMC jumped through a bunch of red tape and bureaucracy to partner with the US Forest Service during two of the largest wildfires in the state's history, the Camp and Woolsey fires in Northern California. As those fires spread out of control, we created processes on the fly to share data from our missile warning satellites. Those are satellites that are systems that are purpose built to see heat sources from thousands of miles above the planet. And we collaborated with the US Forest Service so that firefighters on the ground could track those fires more in real time and better forecast fires and where they were spreading, thereby saving lives and property by identifying hotspots and flareups for firefighters. That data that we were able to working with our contractors pass to the US Forest Service and authorities here in California, was passed in less than an hour as it was collected to get it into the hands of the emergency responders, the first responders as quickly as possible and doing that in an hour greatly surpassed what was available from some of the other assets in the airborne and ground-based fire spotters. It was really instrumental in fighting those fires and stopping their spread. We've continued that involvement in recent years, using multiple systems to support firefighters across the Western US this fall, as they battled numerous wildfires that unfortunately continue. Working together with the US Forest Service and with other partners we'd like to think that we've made a difference here, but there's still a lot more work to go. And I think that we should always be asking ourselves what else can space data be used for and how can we more rapidly get that space data to stakeholders so that they can use it for purposes of good, if you will. How else can we protect our nation? How else can we protect our friends and allies? I think a major component of the discussion that we will have throughout this conference is that the space landscape has changed rapidly and continues to change rapidly. Just over the past few years, John and I were talking before we went live here and 80 nations now have space programs. Nearly 80 space faring nations on the planet. If you just look at one mission area that the Department of Defense is interested in, and that's small launch, there are currently over 100 different small launch companies within the US industrial base vying for commercial DoD and civil payload capabilities, mostly to lower earth orbit. It's truly a remarkable time. If you factor in those things like artificial intelligence and machine learning, where we're revolutionizing really, the ways that we generate process and use data. It's really remarkable. In 2016, so if you think about this four years ago, NASA estimated that there were 28 terabytes of information transiting their space network each day. And that was four years ago. Obviously we've got a lot of desire to work with a lot of the people in the audience in this conference, we need to work with big thinkers, like many of you to answer questions on how best we apply data analytics to extract value and meaning from that data. We need new generations of thinkers to help apply cutting edge theories of data mining, cyber behaviorism, and Internet of Things 2.0, it's just truly a remarkable time to be in the space business and the cyber aspects of the space business are truly, truly daunting and important to all of us. Integrating cyber security into our space systems, both commercial and government is a mandate. it's no longer just a nice to have as the US Space Force and Department of the Air Force leadership has said many times over the past couple of years, space is becoming congested and contested. And that contested aspect means that we've got to focus on cyber security in the same way that the banking industry and cyber commerce focus on cybersecurity day in and day out. The value of the data and services provided is really directly tied to the integrity and availability of that data and services from the space layer, from the ground control segments associated with it. And this value is not just military, it's also economic and it's not just American, it's also a value for the entire world, particularly our allies, as we all depend upon space and space systems. Your neighbors and friends here in California that are employed at the space and missile system center work with network defenders. We work with our commercial contractors and our systems developers, our international allies and partners to try and build as secure and resilient systems as we can from the ground up that keep the global comments of space free and open for exploration and for commerce as John and I were talking earlier, before we came online, there's an aspect of cybersecurity for space systems, especially for some of our legacy systems, that's more, how do we bolt this on? Cause we fielded those space systems a number of years ago, and the challenges of cybersecurity in the space domain have grown. So we have a part that we have to worry about, bolting it on, but then we have to worry about building it in as we field new systems and build in a flexibility that realizes that the cyber threat or the cybersecurity landscape will evolve over time. It's not just going to be stagnant. There will always be new vulnerabilities and new threat vectors that we all have to look at. Look, as Secretary Barrett, who is our secretary of the air force likes to say most Americans use space before they have their first cup of coffee in the morning. The American way of life really depends on space. And as part of the United States Space Force, we work with defense leaders, our Congress joint, and international military teammates and industry to ensure American leadership in space. I really thank you for this opportunity to address the audience today, John, and thanks so much to Cal Poly for letting me be one of the speakers at this event. I've really looked forward to this for several months. And so with that, I look forward to your questions as we kind of move along here. >> General, thank you very much for those awesome introductory statement. For the folks watching on the stream, Brigadier General Carthan's going to be in the chat, answering any questions, feel free to chat away. He's the vice commander of Space and Missile System Center, he'll be available. A couple of comments from your keynote before I get to my questions. Cause it just jumped into my head. You mentioned the benefits of say space with the fires in California. We're living that here. That's really realtime. That's a benefit. You also mentioned the ability for more people launching payloads into space. I'm only imagined Moore's law smaller, faster, cheaper applies to rockets too. So I'm imagining you have the benefits of space and you have now more potential objects flying out sanctioned and maybe unsanctioned. So is it going to be more rules around that? This is an interesting question cause it's exciting Space Force, but for all the good there is potentially bad out there. >> Yeah. So John, I think the basics of your question is as space becomes more congested and contested, is there a need for more international norms of how satellites fly in space? What kind of basic features satellites have to perhaps de orbit themselves? What kind of basic protections should all satellites be afforded as part of a peaceful global commons of space? I think those are all fantastic questions. And I know that US and many allied policy makers are looking very, very hard at those kinds of questions in terms of what are the norms of behavior and how we field, and field as the military term. But how we populate using civil or commercial terms that space layer at different altitudes, lower earth orbit, mid earth orbit, geosynchronous earth orbit, different kinds of orbits, what the kind of mission areas we accomplished from space. That's all things that need to be definitely taken into account as the place gets a little bit, not a little bit as the place gets increasingly more popular day in and day out. >> I'm super excited for Space Force. I know that a new generation of young folks are really interested in it's an emerging, changing great space. The focus here at this conference is space and cybersecurity, the intersection. I'd like to get your thoughts on the approach that a space force is taking to cybersecurity and how it impacts our national goals here in the United States. >> Yeah. So that's a great question John, let me talk about it in two basic ways. At number one is an and I know some people in the audience, this might make them a little bit uncomfortable, but I have to talk about the threat. And then relative to that threat, I really have to talk about the importance of cyber and specifically cyber security, as it relates to that threat. The threats that we face really represented a new era of warfare and that new era of warfare involves both space and cyber. We've seen a lot of action in recent months from certain countries, notably China and Russia that have threatened what I referred to earlier as the peaceful global commons of space. For example, it threw many unclassified sources and media sources. Everybody should understand that the Russians have been testing on orbit anti-satellite capabilities. It's been very clear if you were following just the week before last, the Department of Defense released its 2020 military and security developments involving the People's Republic of China. And it was very clear that China is developing ASATs, electronic jammers, directed energy weapons, and most relevant to today's discussion, offensive cyber capabilities. There are kinetic threats that are very, very easy to see, but a cyber attack against a critical command and control site or against a particular spacecraft could be just as devastating to the system and our war fighters in the case of GPS and important to note that that GPS system also impacts many civilians who are dependent on those systems from a first response perspective and emergency services, a cyber attack against a ground control site could cause operators to lose control of a spacecraft or an attacker could feed spoofed data to assist them to mislead operators so that they sent emergency services personnel to the wrong address. Attacks on spacecraft on orbit, whether directly via a network intrusion or enabled through malware introduced during the system's production while we're building the satellite can cripple or corrupt the data. Denial-of-service type attacks on our global networks obviously would disrupt our data flow and interfere with ongoing operations and satellite control. If GPS went down, I hesitate to say it this way, cause we might elicit some screams from the audience. But if GPS went down a Starbucks, wouldn't be able to handle your mobile order, Uber drivers wouldn't be able to find you. And Domino's certainly wouldn't be able to get there in 30 minutes or less. So with a little bit of tongue in cheek there from a military operations perspective, it's dead serious. We have become accustomed in the commercial world to threats like ransomware and malware. And those things have unfortunately become commonplace in commercial terrestrial networks and computer systems. However, what we're seeing is that our adversaries with the increased competition in space these same techniques are being retooled, if you will, to use against our national security space systems day in and day out. As I said, during my opening remarks on the importance of cyber, the value of these systems is directly tied to their integrity. If commanders in the field, firefighters in California or baristas in Starbucks, can't trust the data they're receiving, then that really harms their decision making capabilities. One of the big trends we've recently seen is the move towards proliferated LEO constellations, obviously Space X's Starlink on the commercial side and on the military side, the work that DARPA and my organization SMC are doing on Blackjack and Casino, as well as some space transport layer constellation work that the space development agency is designing are all really, really important types of mesh network systems that will revolutionaries how we plan and field war fighting systems and commercial communications and internet providing systems. But they're also heavily reliant on cybersecurity. We've got to make sure that they are secured to avoid an accident or international damage. Loss of control of these constellations really could be catastrophic from both a mission perspective or from a satellites tumbling out of low earth orbit perspective. Another trend is introductions in artificial intelligence and machine learning, onboard spacecraft are at the edge. Our satellites are really not so much hardware systems with a little software anymore in the commercial sector and in the defense sector, they're basically flying boxes full of software. And we need to ensure that data that we're getting out of those flying boxes full of software are helping us base our decisions on accurate data and algorithms, governing the right actions and that those systems are impervious to the extent possible to nefarious modifications. So in summation, cybersecurity is a vital element of everything in our national security space goals. And I would argue for our national goals, writ large, including economic and information dimensions, the Space Force leadership at all levels from some of the brand new second lieutenants that general Raymond swore in to the space force this morning, ceremonially from the air force associations, airspace and cyberspace conference to the various highest levels, General Raymond, General DT Thompson, myself, and a number of other senior leaders in this enterprise. We've got to make sure that we're all working together to keep cyber security at the forefront of our space systems cause they absolutely depend on it. >> You mentioned hardware, software threats, opportunities, challenges. I want to ask you because you got me thinking of the minute they're around infrastructure. We've heard critical infrastructure, grids here on earth. You're talking about critical infrastructure, a redefinition of what critical infrastructure is, an extension of what we have. So I'd love to get your thoughts about Space Force's view of that critical infrastructure vis-a-vis the threat vectors, because the term threat vectors has been kicked around in the cyberspace. Oh you have threat vectors. They're always increasing the surface area. If the surface area is from space, it's an unlimited service area. So you got different vectors. So you've got new critical infrastructure developing real time, really fast. And you got an expanded threat vector landscape. Putting that in perspective for the folks that aren't really inside the ropes on these critical issues. How would you explain this and how would you talk about those two things? >> So I tell you, just like, I'm sure people in the security side or the cybersecurity side of the business in the banking industry feel, they feel like it's all possible threat vectors represent a dramatic and protect potentially existential threat to all of the dollars that they have in the banking system, to the financial sector. On the Department of Defense side, we've got to have sort of the same mindset. That threat vector from, to, and through space against critical space systems, ground segments, the launch enterprise, or transportation to orbit and the various different domains within space itself. Like I mentioned before, LEO, MEO and GEO based satellites with different orbits, all of the different mission areas that are accomplished from space that I mentioned earlier, some that I did mention like a weather tactical or wide band communications, various new features of space control. All of those are things that we have to worry about from a cyber security threat perspective. And it's a daunting challenge right now. >> Yeah, that's awesome. And one of the things we've been falling on the hardware side on the ground is the supply chain. We've seen, malware being, really put in a really obscure hardware. Who manufactures it? Is it being outsourced? Obviously government has restrictions, but with the private sector, you mentioned China and the US kind of working together across these peaceful areas. But you got to look at the supply chain. How does the supply chain in the security aspect impact the mission of the US space Force? >> Yeah. Yeah. So how about another, just in terms of an example, another kind of California based historical example. The very first US Satellite, Explorer 1, was built by the jet propulsion laboratory folks, not far from here in El Segundo, up in Pasadena, that satellite, when it was first built in the late 50s weighing a little bit, over 30 pounds. And I'm sure that each and every part was custom made and definitely made by US companies. Fast forward to today. The global supply chain is so tightly coupled, and frankly many industries are so specialized, almost specialized regionally around the planet. We focus every day to guarantee the integrity of every component that we put in our space systems is absolutely critical to the operations of those satellites and we're dependent upon them, but it becomes more difficult and more difficult to understand the heritage, if you will, of some of the parts that are used, the thousands of parts that are used in some of our satellites that are literally school bus sized. The space industry, especially national security space sector is relatively small compared to other commercial industries. And we're moving towards using more and more parts from non US companies. Cybersecurity and cyber awareness have to be baked in from the beginning if we're going to be using parts that maybe we don't necessarily understand 100% like an Explorer one, the lineage of that particular part. The environmental difficulties in space are well known. The radiation environment, the temperature extremes, the vacuum, those require specialized component. And the US military is not the only customer in that space. In fact, we're definitely not the dominant customer in space anymore. All those factors require us along with our other government partners and many different commercial space organizations to keep a very close eye on our supply chains, from a quality perspective, a security perspective and availability. There's open source reporting on supply training intrusions from many different breaches of commercial retailers to the infectious spread of compromised patches, if you will. And our adversaries are aware of these techniques. As I mentioned earlier, with other forms of attack, considering our supply chains and development networks really becomes fair game for our adversaries. So we have to take that threat seriously. Between the government and industry sectors here in the US. We're also working with our industry partners to enact stronger defenses and assess our own vulnerabilities. Last fall, we completed an extensive review of all of our major contracts here at Space and Missile System Center to determine the levels of cyber security requirements we've implemented across our portfolio. And it sounds really kind of businessy geeky, if you will. Hey, we looked at our contracts to make sure that we had the right clauses in our contracts to address cybersecurity as dynamically as we possibly could. And so we found ourselves having to add new language to our contracts, to require system developers, to implement some more advanced protective measures in this evolving cyber security environment. So that data handling and supply chain protections from contract inception to launch and operations were taken into account. Cyber security really is a key performance parameter for us now. Performance of the system, It's as important as cost, it's as important as schedule, because if we deliver the perfect system on time and on cost, it can perform that missile warning or that communications mission perfectly, but it's not cyber secure. If it's doesn't have cyber protections built into it, or the ability to implement mitigations against cyber threats, then we've essentially fielded a shoe box in space that doesn't do the CA the war fighter or the nation any good. Supply chain risk management is a major challenge for us. We're doing a lot to coordinate with our industry partners. We're all facing it head on to try and build secure and trusted components that keep our confidence as leaders, firefighters, and baristas as the case may be. But it is a challenge. And we're trying to rise to that challenge. >> This is so exciting this new area, because it really touches everything. Talk about geeking out on the tech, the hardware, the systems but also you put your kind of MBA hat on you go, what's the ROI of extra development and how things get built. Because the always the exciting thing for space geeks is like, if you're building cool stuff, it's exciting, but you still have to build. And cybersecurity has proven that security has to be baked in from the beginning and be thought as a system architecture. So you're still building things, which means you got to acquire things, you got to acquire parts, you got acquire build software and sustain it. How is security impacting the acquisition and the sustainment of these systems for space? >> Yeah. From initial development, through planning for the acquisition, design, development, our production fielding and sustainment, it impacts all aspects of the life cycle, John. We simply, especially from the concept of baking in cybersecurity, we can't wait until something is built and then try and figure out how to make it cyber secure. So we've moved way further towards working side by side with our system developers to strengthen cybersecurity from the very beginning of a systems development, cyber security, and the resilience associated with it really have to be treated as a key system attribute. As I mentioned earlier, equivalent with data rates or other metrics of performance. We like to talk in the space world about mission assurance and mission assurance has always sort of taken us as we technically geek out. Mission assurance has always taken us to the will this system work in space. Can it work in a vacuum? Can it work in as it transfers through the Van Allen radiation belt or through the Southern hemisphere's electromagnetic anomaly? Will it work out in space? And now from a resiliency perspective, yeah, it has to work in space. It's got to be functional in space, but it's also got to be resistant to these cybersecurity threats. It's not just, I think a General D.T Thompson quoted this term. It's not just widget assurance anymore. It's mission assurance. How does that satellite operator that ground control segment operate while under attack? So let me break your question a little bit, just for purposes of discussion into really two parts, cybersecurity, for systems that are new and cybersecurity for systems that are in sustainment are kind of old and legacy. Obviously there's cyber vulnerabilities that threatened both, and we really have to employ different strategies for defensive of each one. For new systems. We're desperately trying to implement across the Department of Defense and particularly in the space world, a kind of a dev sec ops methodology and practice to delivering software faster and with greater security for our space systems. Here at SMC, we have a program called enterprise ground services, which is a toolkit, basically a collection of tools for common command and control of different satellite systems, EGS as we call it has an integrated suite for defensive cyber capabilities. Network operators can use these tools to gain unprecedented insight to data flows and to monitor space network traffic for anomalies or other potential indicators of a bad behavior, malicious behavior, if you will, it's rudimentary at this point, but because we're using DevSecOps and that incremental development approach, as we scale it, it just becomes more and more capable. Every product increment that we feel. Here at LA Air Force Base, we have the United Space Force's West Coast Software Factory, which we've dubbed the Kobayashi Maru. They're using those agile DevOps software development practices to deliver a space awareness software to the combined space operations center. Affectionately called the CSpock that CSpock is just on the road from Cal Poly there in San Luis Obispo at Vandenberg Air Force Base. They've so securely linked the sea Spock with other space operation centers around the planet, our allies, Australia, Canada, and the UK. We're partnering with all of them to enable secure and enhanced combined space operations. So lots of new stuff going on as we bake in new development capabilities for our space systems. But as I mentioned earlier, we've got large constellations of satellites on orbit right now. Some of them are well in excess of a decade or more or old on orbit. And so the design aspects of those satellites are several decades old. But we still have to worry about them cause they're critical to our space capabilities. We've been working with an air force material command organization called CROWS, which stands for the Cyber Resiliency Office for Weapon Systems to assess all of those legacy platforms from a cyber security perspective and develop defensive strategies and potential hardware and software upgrades to those systems to better enable them to live through this increasingly cybersecurity concerned era that we currently live in. Our industry partners have been critical to both of those different avenues. Both new systems and legacy systems. We're working closely with them to defend and upgrade national assets and develop the capabilities to do similar with new national assets coming online. The vulnerabilities of our space systems really kind of threatened the way we've done business in the past, both militarily and in the case of GPS economically. The impacts of that cybersecurity risk are clear in our acquisition and sustainment processes, but I've got to tell you, as the threat vectors change, as the vulnerabilities change, we've got to be nimble enough, agile enough, to be able to bounce back and forth. We can't just say, many people in the audience are probably familiar with the RMF or the Risk Management Framework approach to reviewing the cyber security of a system. We can't have program managers and engineers just accomplish an RMF on a system. And then, hey, high five, we're all good. It's a journey, not a destination, that's cybersecurity. And it's a constant battle rhythm through our weapon systems lifecycle, not just a single event. >> I want to get to this commercial business needs and your needs on the next question. But before I go there, you mentioned agile. And I see that clearly because when you have accelerated innovation cycles, you've got to be faster. And we saw this in the computer industry, mainframes, mini computers, and then we started getting beyond maybe when the internet hit and PCs came out, you saw the big enterprises, the banks and government start to work with startups. And it used to be a joke in the entrepreneurial circles is that, there's no way if you are a startup you're ever going to get a contract with a big business enterprise. Now that used to be for public sector and certainly for you guys. So as you see startups out there and there's acquisition involved, I'm sure would love to have a contract with Space Force. There's an ROI calculation where if it's in space and you have a sustainment view and it's software, you might have a new kind of business model that could be attractive to startups. Could you share your thoughts on the folks who want to be a supplier to you, whether they're a startup or an existing business that wants to be agile, but they might not be that big company. >> John, that's a fantastic question. We're desperately trying to reach out to those new space advocates, to those startups, to those what we sometimes refer to, within the Department of Defense, those non traditional defense contractors. A couple of things just for thinking purposes on some of the things that we're trying to highlight. Three years ago, we created here at Space and Missile System Center, the Space Enterprise Consortium to provide a platform, a contractual vehicle, really to enable us to rapidly prototype, development of space systems and to collaborate between the US Space Force, traditional defense contractors, non traditional vendors like startups, and even some academic institutions. SPEC, as we call it, Space Enterprise Consortium uses a specialized contracting tool to get contracts awarded quickly. Many in the audience may be familiar with other transaction agreements. And that's what SPEC is based on. And so far in just three years, SPEC has awarded 75 different prototyping contracts worth over $800 million with a 36% reduction in time to award. And because it's a consortium based competition for these kinds of prototyping efforts, the barrier to entry for small and nontraditional, for startups, even for academic institutions to be able to compete for these kinds of prototyping has really lowered. These types of partnerships that we've been working through on spec have really helped us work with smaller companies who might not have the background or expertise in dealing with the government or in working with cyber security for their systems, both our developmental systems and the systems that they're designing and trying to build. We want to provide ways for companies large and small to partner together in support kind of mutually beneficial relationships between all. Recently at the Annual Air Force Association conference that I mentioned earlier, I moderated a panel with several space industry leaders, all from big traditional defense contractors, by the way. And they all stressed the importance of building bridges and partnerships between major contractors in the defense industry and new entrance. And that helps us capture the benefits of speed and agility that come with small companies and startups, as well as the expertise and specialized skill sets of some of those larger contractors that we rely on day in and day out. Advanced cyber security protections and utilization of secure facilities are just a couple of things that I think we could be prioritizing more so in those collaborations. As I mentioned earlier, the SPEC has been very successful in awarding a number of different prototyping contracts and large dollar values. And it's just going to get better. There's over 400 members of the space enterprise consortium, 80% of them are non traditional kinds of vendors. And we just love working with them. Another thing that many people in the audience may be familiar with in terms of our outreach to innovators, if you will, and innovators that include cyber security experts is our space pitch day events. So we held our first event last November in San Francisco, where we awarded over a two day period about $46 million to 30 different companies that had potentially game changing ideas. These were phase two small business innovative research efforts that we awarded with cash on the spot. We're planning on holding our second space pitch day in the spring of 2021. We're planning on doing it right here in Los Angeles, COVID-19 environment permitting. And we think that these are fantastic venues for identifying and working with high-speed startups, and small businesses who are interested in really, truly partnering with the US Air Force. It's, as I said before, it's a really exciting time to be a part of this business. And working with the innovation economy is something that the Department of Defense really needs to do in that the innovation that we used to think was ours. That 80% of the industrial base innovation that came from the Department of Defense, the script has been flipped there. And so now more than 70%, particularly in space innovation comes from the commercial sector, not from the defense business itself. And so that's a tsunami of investment and a tsunami of a capability. And I need to figure out how to get my surfboard out and ride it, you know what I mean? >> Yeah, It's one of those things where the script has been flipped, but it's exciting because it's impacting everything. When you're talking about systems architecture? You're talking about software, you're talking about a business model. You're talking about dev sec opsx from a technical perspective, but now you have a business model innovation. All the theaters are exploding in innovation, technical, business, personnel. This brings up the workforce challenge. You've got the cyber needs for the US Space Force, It's probably great ROI model for new kinds of software development that could be priced into contracts. That's a entrepreneurial innovation, you've got the business model theater, you've got the personnel. How does the industry adopt and change? You guys are clearly driving this. How does the industry adjust to you? >> Yeah. So I think a great way to answer that question is to just talk about the kind of people that we're trying to prioritize in the US Space Force from an acquisition perspective, and in this particular case from a cybersecurity perspective. As I mentioned earlier, it's the most exciting time to be in space programs, really since the days of Apollo. Just to put it in terms that maybe have an impact with the audience. From 1957 until today, approximately 9,000 satellites have been launched from the various space varying countries around the planet. Less than 2000 of those 9,000 are still up on orbit and operational. And yet in the new space regime players like Space X have plans to launch, 12,000 satellites for some of their constellations alone. It really is a remarkable time in terms of innovation and fielding of space capabilities and all of those space capabilities, whether they're commercial, civil, or defense are going to require appropriate cybersecurity protections. It's just a really exciting time to be working in stuff like this. And so folks like the folks in this audience who have a passion about space and a passion about cybersecurity are just the kind of people that we want to work with. Cause we need to make sure our systems are secure and resilient. We need folks that have technical and computing expertise, engineering skills to be able to design cyber secure systems that can detect and mitigate attacks. But we also, as you alluded to, we need people that have that business and business acumen, human networking background, so that we can launch the startups and work with the non traditional businesses. Help to bring them on board help, to secure both their data and our data and make sure our processes and systems are free as much as possible from attack. For preparation, for audience members who are young and maybe thinking about getting into this trade space, you got to be smart on digital networking. You got to understand basic internet protocols, concepts, programming languages, database design. Learn what you can for penetration or vulnerability testing and a risk assessment. I will tell you this, and I don't think he will, I know he will not mind me telling you this, but you got to be a lifelong learner and so two years ago, I'm at home evening and I get a phone call on my cell phone and it's my boss, the commander of Air Force Space command, General, J. Raymond, who is now currently the Chief of Space Operations. And he is on temporary duty, flying overseas. He lands where he's going and first thing he does when he lands is he calls me and he goes JT, while I was traveling, I noticed that there were eBooks available on the commercial airliner I was traveling on and there was an ebook on something called scrumming and agile DevSecOps. And I read it, have you read it? And I said, no, sir. But if you tell me what the title of the book is, I will read it. And so I got to go to my staff meeting, the very next week, the next time we had a staff meeting and tell everybody in the staff meeting, hey, if the four star and the three star can read the book about scrumming, then I'm pretty sure all of you around this table and all our lieutenants and our captains our GS13s, All of our government employees can get smart on the scrumming development process. And interestingly as another side, I had a telephone call with him last year during the holidays, where he was trying to take some leave. And I said, sir, what are you up to today? Are you making eggnog for the event tonight or whatever. And the Chief of Space Operations told me no, I'm trying to teach myself Python. I'm at lesson two, and it's not going so well, but I'm going to figure this out. And so that kind of thing, if the chief of staff or the Chief of Space Operations can prioritize scrumming and Python language and innovation in his daily schedule, then we're definitely looking for other people who can do that. And we'll just say, lower levels of rank throughout our entire space force enterprise. Look, we don't need people that can code a satellite from scratch, but we need to know, we need to have people that have a basic grasp of the programming basics and cybersecurity requirements. And that can turn those things into meaningful actions, obviously in the space domain, things like basic physics and orbital mechanics are also important spaces, not an intuitive domain. So under understanding how things survive on orbit is really critical to making the right design and operational decisions. And I know there's probably a lot, because of this conference. I know there's probably a whole lot of high speed cybersecurity experts out in the audience. And I need those people in the US Space Force. The country is counting on it, but I wouldn't discount having people that are just cyber aware or cyber savvy. I have contracting officers and logisticians and program managers, and they don't have to be high end cybersecurity experts, but they have to be aware enough about it to be able to implement cyber security protections into our space systems. So the skill set is really, really broad. Our adversaries are pouring billions of dollars into designing and fielding offensive and destructive space, cybersecurity weapons. They repeatedly shown really a blatant disregard of safety and international norms for good behavior on orbit. And the cyber security aspects of our space systems is really a key battleground going forward so that we can maintain that. As I mentioned before, peaceful global comments of space, we really need all hands on deck. If you're interested in helping in uniform, if you're interested in helping, not in uniform, but as a government employee, a commercial or civil employee to help us make cyber security more important or more able to be developed for our space systems. And we'd really love to work with you or have you on the team to build that safe and secure future for our space systems. >> Lieutenant General John Thompson, great insight. Thank you for sharing all that awesome stories too, and motivation for the young next generation. The United States Space Force approach to cybersecurity. Really amazing talk, thank you for your time. Final parting question is, as you look out and you have your magic wand, what's your view for the next few years in terms of things that we could accomplish? It's a super exciting time. What do you hope for? >> So first of all, John, thanks to you and thanks to Cal Poly for the invitation and thanks to everybody for their interest in cybersecurity, especially as it relates to space systems, that's here at the conference. There's a quote, and I'll read it here from Bernard Schriever, who was the founder, if you will, a legend in a DoD space, the founder of the Western development division, which was a predecessor organization to Space and Missile System Center, General Schriever, I think captures the essence of how we see the next couple of years. "The world has an ample supply of people "who can always come up with a dozen good reasons "why new ideas will not work and should not be tried, "but the people who produce progress are breed apart. "They have the imagination, "the courage and the persistence to find solutions." And so I think if you're hoping that the next few years of space innovation and cybersecurity innovation are going to be upon a pony ride at the County fair, then perhaps you should look for another line of work, because I think the next few years in space and cybersecurity innovation are going to be more like a rodeo and a very dynamic rodeo as it goes. It is an awesome privilege to be part of this ecosystem. It's really an honor for me to be able to play some small role in the space ecosystem and trying to improve it while I'm trying to improve the chances of the United States of America in a space war fighting environment. And so I thank all of you for participating today and for this little bit of time that you've allowed me to share with you. Thank you. >> Sir, thank you for your leadership and thank you for the time for this awesome event, Space and Cyber Cybersecurity Symposium 2020, I'm John Furrier on behalf of Cal Poly, thanks for watching. (mellow music)
SUMMARY :
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>>from around the globe. It's >>the Cube with digital coverage of >>AWS Public Sector Partner Awards >>brought to you by >>Amazon Web services. Everyone, welcome to this cube coverage of AWS Public Sector Partner Awards program. I'm John Furrow, your host of the Cube with two great guests here. Travis Department director of analytics and Weather at Max. Our technologies and VJ teleplay Gotta Who's the chief? Modeling and data a simulation branch at Noah. Tell us about the success of this. What's the big deal? Take us through the award and why Max are what you guys do. >>Yeah, so Macs are is an organization. Does a lot of different activities unearth intelligence as well as space? We have about 4000 employees around the world. One side of the economy works on space infrastructure, actually building satellites on all the infrastructure that's going to help us get us back to the moon and things like that. And then on the other side we have a north of intelligence group, which is where, I said, and we leverage remote sensing information for science information to help people better understand how, how and what they do might impact the Earth or have the earth, and it's activities might impact their business mission. Our operation. So what we wanted to set out to do was help people better understand how weather could impact their mission, business or operations. And a big element of that was doing it with speed. Ah, so we we knew? No. I had capabilities running America weather prediction models and very traditional on Prem. Big, beefy ah, high performance compute supercomputers. But we wanted to do it in The cloud we want to do is AWS is a key part. So we collaborated with B. J and Noah and his team is there to help pull that off. They gave this access public domain information, but they showed us the right places to look. We've had some of the research scientists talking, and after pretty short effort, it didn't take a lot of time. We were able to pull something off that a lot of people didn't think was possible. I'm we got pretty excited. Once we saw some of the outcome >>Travis to be, Jay was just mentioning the relationship. Can you talk about the relationship together because this is not your classic Amazon partner client relationship that you have. You guys have been partnering together V. J and your team with AWS. Talk about the relationship and that and how Amazon plays because it's a unique partnership plane in more detail at specific relationship. >>Yeah, with Max or in AWS. You know, our partnership has gone back A number of years on Macs are being a fairly large organization. There's lots of different activities. I think Max Star was the first client of AWS Snowmobile, where they have the big tractor trailer back up to a data center, load all the data in and then take it to an AWS data center. We were the first users of that because we had over 100 petabytes of satellite imagery and archive that just moving across the Internet would probably still be going. Um, so the snowmobile is a good success story for us, but just with >>the >>amount of data that we have, the amount of data we collect every day and all the analytics that we're running on it, whether it's in an HPC environment or, you know, the scalable Ai ml were able to scale out that architecture scale out that compute the much easier, dynamic and really cost effective way with AWS, because when we don't need to use the machines, we turn them off. We don't have a big data center sitting somewhere. We have to have security, have all the overhead costs of just keeping the lights on. Literally. AWS allows us to run our organization and a much more efficient way. Um and Noah, you know, they're They're seeing some of that same success story that we're seeing as far as how they can use the cloud for accelerating research, accelerating how the advancement of numerical weather prediction from the United States can benefit from cloud from cloud architecture, cloud computer, things like that. And I think a lot of the stuff that we've done here, Max our with our HPC HPC solution in the cloud. It's something that's pretty interesting to know, and it's it's a good opportunity for us to continue our collaboration. >>If I could drill down on that solution architecture for a minute. How did you guys set up the services, and what lessons did you learn from that process? >>We're still learning. It was probably the the short answer, but it all started with our people. Uh, you know, we have some really strong engineers, really strong data scientists that fundamentally have a background in meteorology or atmospheric science, you know? So they understand the physics. So you know why the wind blows is the way it doesn't. Why Cloud's doing clouds to do, Um, but we also having a key strategic partnership with AWS. We really have to tap into some of their subject matter experts. And we really put those people together, you know, and come up with new solutions, new innovative ideas, stuff that people hadn't tried before. We're able to steer a little bit of AWS is product roadmap for is what we were trying to do and how their current technology might not have been able to support it. But by interacting with us gave them some ideas as far as what the tech had to move towards. And then that's that's what allowed us to move pretty quick fashion. Um, you know, it's it's neat stuff technology, but it really comes down to the people. Um, and I feel very honored and privileged to work with both great people here. Attacks are as well as aws, um, as well as being able to collaborate with your great teams. That power, it's been a lot of fun. Well, >>Travis gonna create example? I think it's a template that could be applied to many other areas, certainly even beyond. You've got large scale, multi scale situation there. Congratulations. Final question. What does it mean to be an award winner for AWS Partner Awards as part of the show? You're the best in show for HPC. What's it like? What's the feeling? Give us a quick side from the field? >>Yeah. I mean, I don't know if there's really a lot of good words that kind of sum it up. It's Ah, I shared the news with the team last night, and you know, there are a lot of a lot of good responses that came from a lot of people think it's cool. And at the end of the day, a lot of people on our team, you know, took a hobby or a passion of weather and turned it into a career. Ah, and being acknowledged and recognized by groups like AWS for best solution in a particular thing. Um, I think we take a lot of that to heart. And, ah, we're very honored and proud of what we were able to do and proud that other people recognize the need stuff that we're doing well, >>Certainly taking advantage. The cloud, which is large scale. But you you're on a great wave. You've got a great area. I mean, whether you talk about whether it's exciting, it's dynamic. It's always changing. It's big data. It's large scale. So you get a lot of problems to solve in a lot of impact to get it right. So congratulations on ECs. >>Thank you very much. Great mission. Thank you. >>Love what you do love to follow up again. Maybe do another interview and talk about the impact of weather and all the HPC kind of down the road. But, Travis, thank you very much. >>Thank you. Appreciate it. >>Good to see you. >>Thank you. Good to be here. >>So Noah, National Oceanic Atmospheric Administration, National Weather Center, National Center for Environmental Predictions, Environmental Modeling Center year. That's your organization? You guys are competing to be best in the world. Tell us what you guys do at a high level. Then we'll jump into some of the successes. >>So the national Weather Service is responsible for providing weather forecast to save lives and property and improve the economy of the nation. And that's part of that. That the national weather services responsible for providing data and also the forecasts to the public and the industry and be responsible for providing the guidance on how they create the forecasts. So we are at the Environmental Modeling Center, uh, the nation's finest institute in advancing our numerical weather prediction modelling development, and you play it off all the data that's available from the world to initialize our models and provide the future state of the atmosphere from hours all the way to seasons and years. That's that's the kind of a range of products that we don't lock and provide are our key for managing the emergency services and patch it management and mitigation and also improving the nation's economy by preparing well in advance for the future events. And it's it's a science based organization, and we have ah well class scientists working in this organization. I manage about 170 of them at the moment of modeling center. They're all PhDs from various disciplines, mostly from meteorology, atmospheric sciences, oceanography, land surface modelling space weather, all weather related areas and the mathematics and computer science. And we are at the stage where we are probably the most. Uh huh. Most developed, uh, advanced modelling center that we use almost all possible computational resources available in the world. So this is a really computational in terms of user data, user computer seems off. Uh, all the power that we can get and we have a 3.5 petaflop machine that we use to provide these weather forecasts, and they provide the services every hour. For some sense is like the CDO rather our rates for every three hours for hurricanes and for every six hours for the regular, Rather like the participation, uh, the temperature forecast. So all the data that you see coming out from either the public media, our department agencies, they are originated in our center and disseminated in various forms. I think no one is the only center in the world that provides all this information for your past. So it is, ah, public service organization and we riding on a visa with society. >>We'll I love your title, Chief modeling and data, a simulation title branch of a lot of these organizations. This >>is >>whether it's ever critical. I want to get your thoughts cause we were talking before we came on about how the Hurricane Katrina was something that really kind of forcing you to rethink things. Whether it is an evolving system, it's always changing. Either the catastrophe or something happens. Were you trying to proactive predicting, say, whether it's a fire season in California, all kinds of things going on that's not It's always hard to get a certain prediction. You have big job. It's a lot of data you need. Horsepower need computing. You need to stand up. Some HPC take us through like like the thinking around the organization. And what was The impact is that you see, because whether does have that impact. >>So traditionally, you know, as you mentioned, there are radius weather phenomenon that you describe like the five rather the Americans, every presentation, the flooding. So we developed solutions for individual weather phenomena, and, uh, we have grown in that direction by developing separate solutions for separate problems. And very soon it became obvious that we cannot manage all these independent modeling systems to provide the best possible forecasts. So the thinking has to be changed. And then there is Another big problem is that there's a lot of research going out in the community like the academic institutes, the universities, other government labs. There are several people working in these areas, and all their work is not necessarily a coordinated, uh, development activity that we cannot take advantage. And they have no incentive for people to come and contribute towards the mission that we are engaged in. So that actually prompted to change the direction of thinking. And as you mentioned, Hurricane Katrina was an eye opener. We had the best forecasts, but the dissemination of that information waas not probably accurate enough, and also there is a lot of room for improvement in predicting these catastrophic events. How are >>you guys using AWS? Because HPC high performance computing I mean you can't ask for more resources in the massive cloud that is Amazon. How is that help to you? Can you take a minute to explain, but walk us through? >>What? >>Aws? There >>are a few example. Second site. But before then, I would like to really appreciate a Travis Hartman from Max. Are you know who is probably the only private sector partner that we had in the beginning. And now we're expanding on. That s so we were able to share our community. Cores with Max are and without how they were able to establish this and drive modeling system as it is done in operations that Noah and they were able to reproduce operational forecast using the cloud resources. And then they went ahead and did even more by scaling the modeling systems is that it can run even faster and quicker them are what insert no operations can do. So that gives us one example of how the cloud can be used. You know, the same forecast that we produce, ah, globally, which will take about eight minutes per day. And, uh, Max I was able to do it much faster, like 50% improvement and in the efficiency of the colors. And now the one piece of this is that the improvements that matter are other collaborators are using, or cords that they're putting into the system are coming back to us. So we take advantage of that, improving the efficiency in operations. So this is that this is like a win win situation for both, uh, who are participating in the R and D on who are using it in operations, and on top of it, you can create multiple configurations of this model in various instances on the cloud when you can run it more efficiently and you can create an ensemble of solutions that can be captured toe individual needs. And the one additional thing I want to mention about User Cloud is, is that you know, this is like when you have a need, you can search the compute you can. Instead she 8000 sub simulations to test a new innovation. For instance, you don't need to wait for the resources to be done in a sequential manner. Instead, you can ramp up the production off these apartments in no kind and without Don't worry about. Of course, the cost is the fact that we need to worry about, but otherwise the capacity is there. The facilities are reacting to take advantage of the cloud solutions. If I'm a >>computer scientist person, I'm working on a project. Now I have all this goodness in the cloud, how's morale been and what's the reaction been like from from people doing the work. Because usually the bottleneck has been like I gotta provision resource. I gotta send a procurement request for some servers or I want to really push some load. And right now, I got a critical juncture. I mean, it's got a push morale up a bit, and you talk about the impact to the psychology of the people in your organization. >>Um, I haven't. I have two answers to this question. One from a scientist perspective like me. You know, I was not a computer scientist from the beginning, but I became a software engineer, kind of because I have to work with these software and hardware stuff more more on solving the computational problems than the critical problems. So people like us who have invested their careers in improving the science, they were not care whether it's ah, uh hbc on premise Cloud, what will be delighted to have, uh, resources available alleviate that they can drive. But on the other hand, the computer computational engineers are software engineers who are entering into this field. I think they are probably the most excited because of these emerging opportunities. And so there is a kind of a friction between the scientific and the computational aspects off personnel, I would say. But that difference is slowly raising on and we are working together as never before. So the collective moral is very high to take advantage of these resources and opportunities. I think way of making the we're going in the right direction. >>It's so much faster. I mean, in the old days, you write a paper, you got to get some traction. Gonna do a pilot now It's like you run an experiment, get it out there. VJ I'm very impressed with the organization. Love to do a follow up with you. I love the impact that you're doing certainly in the weather impact society from forecasting disasters and giving people the ability to look at supply chain, whether it's providing for potentially a fire season or water shortage or anything going on there. But also it's a template. You're exceeding a new kind of waiting to innovate with community with large scale, multi scale data points. So congratulations and >>thank you. >>Thank you very much. I'm John Furrier here part of AWS partner Awards program. Best HPC solution. Great. Great Example. Great use case. Great conversation. Thanks for watching two great interviews. Here is part of AWS Public Sector Partner Awards program. I'm John Furrier. The best in show for HPC Solutions. China's Hartman Max, our technologies and Vijay tell Apartado at Noah. Two great guests. Thanks for watching. Yeah, Yeah, yeah, yeah, yeah, yeah
SUMMARY :
from around the globe. What's the big deal? We have about 4000 employees around the world. Talk about the relationship and that and how Amazon plays because it's a unique partnership plane of satellite imagery and archive that just moving across the Internet would probably still be going. that compute the much easier, dynamic and really cost effective way with set up the services, and what lessons did you learn from that process? And we really put those people together, you know, and come up with new solutions, You're the best in show for HPC. And at the end of the day, a lot of people on our team, you know, I mean, whether you talk about whether it's exciting, it's dynamic. Thank you very much. Maybe do another interview and talk about the impact Thank you. Good to be here. what you guys do at a high level. So all the data that you see coming out from branch of a lot of these organizations. And what was The impact is that you see, So the thinking has to be changed. Can you take a minute to explain, but walk us through? You know, the same forecast that we produce, it's got a push morale up a bit, and you talk about the impact to the psychology of the people in your organization. So the collective moral is very high to I mean, in the old days, you write a paper, you got to get some traction. Thank you very much.
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Keynote | Red Hat Summit 2019 | DAY 2 Morning
>> Ladies and gentlemen, please welcome Red Hat President Products and Technologies. Paul Cormier. Boring. >> Welcome back to Boston. Welcome back. And welcome back after a great night last night of our opening with with Jim and talking to certainly saw ten Jenny and and especially our customers. It was so great last night to hear our customers in how they set their their goals and how they met their goals. All possible because certainly with a little help from red hat, but all possible because of because of open source. And, you know, sometimes we have to all due that has set goals. And I'm going to talk this morning about what we as a company and with community, have set for our goals along the way. And sometimes you have to do that. You know, audacious goals. It can really change the perception of what's even possible. And, you know, if I look back, I can't think of anything, at least in my lifetime, that's more important. Or such a big golden John F. Kennedy setting the gold to the American people to go to the moon. I believe it or not, I was really, really only three years old when he said that, honestly. But as I grew up, I remember the passion around the whole country and the energy to make that goal a reality. So let's sort of talk about in compare and contrast, a little bit of where we are technically at that time, you know, tto win and to beat and winning the space race and even get into the space race. There was some really big technical challenges along the way. I mean, believe it or not. Not that long ago. But even But back then, math Malik mathematical calculations were being shifted from from brilliant people who we trusted, and you could look in the eye to A to a computer that was programmed with the results that were mostly printed out. This this is a time where the potential of computers was just really coming on the scene and, at the time, the space race at the time of space race it. It revolved around an IBM seventy ninety, which was one of the first transistor based computers. It could perform mathematical calculations faster than even the most brilliant mathematicians. But just like today, this also came with many, many challenges And while we had the goal of in the beginning of the technique and the technology to accomplish it, we needed people so dedicated to that goal that they would risk everything. And while it may seem commonplace to us today to trust, put our trust in machines, that wasn't the case. Back in nineteen sixty nine, the seven individuals that made up the Mercury Space crew were putting their their lives in the hands of those first computers. But on Sunday, July twentieth, nineteen sixty nine, these things all came together. The goal, the technology in the team and a human being walked on the moon. You know, if this was possible fifty years ago, just think about what Khun B. Accomplished today, where technology is part of our everyday lives. And with technology advances at an ever increasing rate, it's hard to comprehend the potential that sitting right at our fingertips every single day, everything you know about computing is continuing to change. Today, let's look a bit it back. A computing In nineteen sixty nine, the IBM seventy ninety could process one hundred thousand floating point operations per second, today's Xbox one that sitting in most of your living rooms probably can process six trillion flops. That's sixty million times more powerful than the original seventy ninety that helped put a human being on the moon. And at the same time that computing was, that was drastically changed. That this computing has drastically changed. So have the boundaries of where that computing sits and where it's been where it lives. At the time of the Apollo launch, the computing power was often a single machine. Then it moved to a single data center, and over time that grew to multiple data centers. Then with cloud, it extended all the way out to data centers that you didn't even own or have control of. But but computing now reaches far beyond any data center. This is also referred to as the edge. You hear a lot about that. The Apollo's, the Apollo's version of the Edge was the guidance system, a two megahertz computer that weighed seventy pounds embedded in the capsule. Today, today the edge is right here on my wrist. This apple watch weighs just a couple of ounces, and it's ten ten thousand times more powerful than that seventy ninety back in nineteen sixty nine But even more impactful than computing advances, combined with the pervasive availability of it, are the changes and who in what controls those that similar to social changes that have happened along the way. Shifting from mathematicians to computers, we're now facing the same type of changes with regards to operational control of our computing power. In its first forms. Operational control was your team, your team within your control? In some cases, a single person managed everything. But as complexity grows, our team's expanded, just like in the just like in the computing boundaries, system integrators and public cloud providers have become an extension of our team. But at the end of the day, it's still people that are still making all the decisions going forward with the progress of things like a I and software defined everything. It's quite likely that machines will be managing machines, and in many cases that's already happening today. But while the technology at our finger tips today is so impressive, the pace of changing complexity of the problems we aspire to solve our equally hard to comprehend and they are all intertwined with one another learning from each other, growing together faster and faster. We are tackling problems today on a global scale with unsinkable complexity beyond anyone beyond what any one single company or even one single country Khun solve alone. This is why open source is so important. This is why open source is so needed today in software. This is why open sources so needed today, even in the world, to solve other types of complex problems. And this is why open source has become the dominant development model which is driving the technology direction. Today is to bring two brother to bring together the best innovation from every corner of the planet. Toe fundamentally change how we solve problems. This approach and access the innovation is what has enabled open source To tackle The challenge is big challenges, like creating the hybrid cloud like building a truly open hybrid cloud. But even today it's really difficult to bridge the gap of the innovation. It's available in all in all of our fingertips by open source development, while providing the production level capabilities that are needed to really dip, ploy this in the enterprise and solve RIA world business problems. Red Hat has been committed to open source from the very, very beginning and bringing it to solve enterprise class problems for the last seventeen plus years. But when we built that model to bring open source to the enterprise, we absolutely knew we couldn't do it halfway tow harness the innovation. We had to fully embrace the model. We made a decision very early on. Give everything back and we live by that every single day. We didn't do crazy crazy things like you hear so many do out there. All this is open corps or everything below. The line is open and everything above the line is closed. We didn't do that, and we gave everything back Everything we learned in the process of becoming an enterprise class technology company. We gave it all of that back to the community to make better and better software. This is how it works. And we've seen the results of that. We've all seen the results of that and it could only have been possible within open source development model we've been building on the foundation of open source is most successful Project Lennox in the architecture of the future hybrid and bringing them to the Enterprise. This is what made Red Hat, the company that we are today and red hats journey. But we also had the set goals, and and many of them seemed insert insurmountable at the time, the first of which was making Lennox the Enterprise standard. And while this is so accepted today, let's take a look at what it took to get there. Our first launch into the Enterprise was rail two dot one. Yes, I know we two dot one, but we knew we couldn't release a one dato product. We knew that and and we didn't. But >> we didn't want to >> allow any reason why anyone of any customer anyone shouldn't should look past rail to solve their problems as an option. Back then, we had to fight every single flavor of Unix in every single account. But we were lucky to have a few initial partners and Big Eyes v partners that supported Rehl out of the gate. But while we had the determination, we knew we also had gaps in order to deliver on our on our priorities. In the early days of rail, I remember going to ask one of our engineers for a past rehl build because we were having a customer issue on it on an older release. And then I watched in horror as he rifled through his desk through a mess of CDs and magically came up and said, I found it here It is told me not to worry that the build this was he thinks this was the bill. This was the right one, and at that point I knew that despite the promise of Lennox, we had a lot of work ahead of us. The not only convinced the world that Lennox was secure, stable, an enterprise ready, but also to make that a reality. But we did. And today this is our reality. It's all of our reality. From the Enterprise Data Center standard to the fastest computers on the planet, Red Hat Enterprise, Lennox has continually risen to the challenge and has become the core foundation that many mission critical customers run and bet their business on. And an even bigger today Lennox is the foundation of which practically every single technology initiative is built upon. Lennox is not only standard toe build on today, it's the standard for innovation that builds around it. That's the innovation that's driving the future as well. We started our story with rail two dot one, and here we are today, seventeen years later, announcing rally as we did as we did last night. It's specifically designed for applications to run across the open hybrid. Clyde Cloud. Railed has become the best operating simp system for on premise all the way out to the cloud, providing that common operating model and workload foundation on which to build hybrid applications. Let's take it. Let's take a look at how far we've come and see this in action. >> Please welcome Red Hat Global director of developer experience, burst Sutter with Josh Boyer, Timothy Kramer, Lars Carl, it's Key and Brent Midwood. All right, we have some amazing things to show you. In just a few short moments, we actually have a lot of things to show you. And actually, Tim and Brandt will be with us momentarily. They're working out a few things in the back because we have a lot of this is gonna be a live demonstration, some incredible capabilities. Now you're going to see clear innovation inside the operating system where we worked incredibly hard to make it vast cities. You're free to manage many, many machines. I want you thinking about that as we go to this process. Now, also, keep in mind that this is the basis our core platform for everything we do here. Red hat. So it is an honor for me to be able to show it to you live on stage today. And so I recognize the many of you in the audience right now. Her hand's on systems administrators, systems, architect, citizens, engineers. And we know that you're under ever growing pressure to deliver needed infrastructure. Resource is ever faster, and that is a key element to what you're thinking about every day. Well, this has been a core theme, and our design decisions find red Odd Enterprise Lennox eight and intelligent operating system, which is making it fundamentally easier for you manage machines that scale. So hold what you're about to see next. Feels like a new superpower and and that redhead azure force multiplier. So first, let me introduce you to a large. He's totally my limits guru. >> I wouldn't call myself a girl, but I I guess you could say that I want to bring Lennox and light meant to more people. >> Okay, Well, let's let's dive in. And we're not about the clinic's eight. >> Sure. Let me go. And Morgan, >> wait a >> second. There's windows. >> Yeah, way Build the weft Consul into Really? That means that for the first time, you can log in from any device including your phone or this standard windows laptop. So you just go ahead and and to my Saturday lance credentials here. >> Okay, so now >> you're putting >> your limits password and over the web. >> Yeah, that might sound a bit scary at first, but of course, we're using the latest security tech by T. L s on dh csp on. Because that's the standard Lennox off site. You can use everything that you used to like a stage keys, OTP, tokens and stuff like this. >> Okay, so now I see the council right here. I love the dashboard overview of the system, but what else can you tell us about this council? >> Right? Like right here. You see the load of the system, some some of its properties. But you can also dive into logs everything that you're used to from the command line, right? Or lookit, services. This's all the services I've running, can start and stuff them and enable >> OK, I love that feature right there. So what about if I have to add a whole new application to this environment? >> Good that you're bringing that up. We build a new future into hell called application streams. Which the way for you to install different versions of your half stack that are supported I'LL show you with Youngmin a command line. But since Windows doesn't have a proper terminal, I'll just do it in the terminal that we built into the Web console Since the browser, I can even make this a bit bigger. Go to, for example, to see the application streams that we have for Poskus. Ijust do module list and I see you know we have ten and nine dot six Both supported tennis a default on defy enable ninety six Now the next time that I installed prescribes it will pull all their lady towards from them at six. >> Ok, so this is very cool. I see two verses of post Chris right here What tennis to default. That is fantastic and the application streams making that happen. But I'm really kind of curious, right? I loved using know js and Java. So what about multiple versions of those? >> Yeah, that's exactly the idea way. Want to keep up with the fast moving ecosystems off programming language? Isn't it a business? >> Okay, now, But I have another key question. I know some people were thinking it right now. What about Python? >> Yeah. In fact, in a minimum and still like this, python gives you command. Not fact. Just have to type it correctly. You can't just install which everyone you want two or three or whichever your application needs. >> Okay, Well, that is I've been burned on that one before. Okay, so no actual. Have a confession for all you guys. Right here. You guys keep this amongst yourselves. Don't let Paul No, I'm actually not a linnet systems administrator. I'm an application developer, an application architect, And I recently had to go figure out how to extend the file system. This is for real. And I'm going to the rat knowledge base and looking up things like, you know, PV create VD, extend resized to f s. And I have to admit, that's hard, >> right? I've opened the storage space for you right here, where you see an overview of your storage. And the council has made for people like you as well not only for people that I knew that when you two lunatics, right? It's if you're running, you're running some of the commands only, you know, some of the time you don't remember them. So, for example, I haven't felt twosome here. That's a little bit too small. Let me just throw it. It's like, you know, dragging this lighter. It calls all the command in the background for you. >> Oh, that is incredible. Is that simple? Just drag and drop. That is fantastic. Well, so I actually, you know, we'll have another question for you. It looks like now this linen systems administration is no longer a dark heart involving arcane commands typed into a black terminal. Like using when those funky ergonomic keyboards you know I'm talking about right? Do >> you know a lot of people, including me and people in the audience like that dark out right? And this is not taking any of that away. It's on additional tool to bring limits to more people. >> Okay, well, that is absolute fantastic. Thank you so much for that Large. And I really love him installing everything is so much easier, including a post gra seeker and, of course, the python that we saw right there. So now I want to change gears for a second because I actually have another situation that I'm always dealing with. And that is every time I want to build a new Lenox system, not only I don't want to have to install those commands again and again, it feels like I'm doing it over and over. So, Josh, how would I create a golden image? One VM image that can use and we have everything pre baked in? >> Yeah, absolutely. But >> we get that question all the time. So really includes image builder technology. Image builder technology is actually all of our hybrid cloud operating system image tools that we use to build our own images and rolled up in a nice, easy to integrate new system. So if I come here in the web console and I go to our image builder tab, it brings us to blueprints, right? Blueprints or what we used to actually control it goes into our golden image. Uh, and I heard you and Lars talking about post present python. So I went and started typing here. So it brings us to this page, but you could go to the selected components, and you can see here I've created a blueprint that has all the python and post press packages in it. Ah, and the interesting thing about this is it build on our existing kickstart technology. But you can use it to deploy that whatever cloud you want. And it's saved so that you don't actually have to know all the various incantations from Amazon toe azure to Google, whatever it's all baked in on. When you do this, you can actually see the dependencies that get brought in as well. Okay. Should we create one life? Yes, please. All right, cool. So if we go back to the blueprints page and we click create blueprint Let's, uh let's make a developer brute blueprint here. So we click great, and you can see here on the left hand side. I've got all of my content served up by Red Hat satellite. We have a lot of great stuff, and really, But we can go ahead and search. So we'LL look for post grows and you know, it's a developer image at the client for some local testing. Um, well, come in here and at the python bits. Probably the development package. We need a compiler if we're going to actually build anything. So look for GCC here and hey, what's your favorite editor? >> A Max, Of course, >> Max. All right. Hey, Lars, about you. I'm more of a person. You Maxim v I All right, Well, if you want to prevent a holy war in your system, you can actually use satellite to filter that out. But we're going to go ahead and Adam Ball, sweetie, I'm a fight on stage. So wait, just point and click. Let the graphical one. And then when we're all done, we just commit our changes, and our image is ready to build. >> Okay, So this VM image we just created right now from that blueprint this is now I can actually go out there and easily deploys of deploy this across multiple cloud providers. And as well as this on stage are where we have right now. >> Yeah, absolutely. We can to play on Amazon as your google any any infrastructure you're looking for so you can really hit your Clyburn hybrid cloud operating system images. >> Okay. All right, listen, we >> just go on, click, create image. Uh, we can select our different types here. I'm gonna go ahead and create a local VM because it's available image, and maybe they want to pass it around or whatever, and I just need a few moments for it to build. >> Okay? So while that's taking a few moments, I know there's another key question in the minds of the audience right now, and you're probably thinking I love what I see. What Right eye right hand Priceline say. But >> what does it >> take to upgrade from seven to eight? So large can you show us and walk us through an upgrade? >> Sure, this's my little Thomas Block that I set up. It's powered by what Chris and secrets over, but it's still running on seven six. So let's upgrade that jump over to my house fee on satellite on. You see all my relate machines here, including the one I showed you what Consul on before. And there is that one with my sun block and there's a couple others. Let me select those as well. This one on that one. Just go up here. Schedule remote job. And she was really great. And hit Submit. I made it so that it makes the booms national before. So if anything was wrong Kans throwback! >> Okay, okay, so now it's progressing. Here, >> it's progressing. Looks like it's running. Doing >> live upgrade on stage. Uh, >> seems like one is failing. What's going on here? Okay, we checked the tree of great Chuck. Oh, yeah, that's the one I was playing around with Butter fest backstage. What? Detective that and you know, it doesn't run the Afghan cause we don't support operating that. >> Okay, so what I'm hearing now? So the good news is, we were protected from possible failed upgrade there, So it sounds like these upgrades are perfectly safe. Aiken, basically, you know, schedule this during a maintenance window and still get some sleep. >> Totally. That's the idea. >> Okay, fantastic. All right. So it looks like upgrades are easy and perfectly safe. And I really love what you showed us there. It's good point. Click operation right from satellite. Ok, so Well, you know, we were checking out upgrades. I want to know Josh. How those v ems coming along. >> They went really well. So you were away for so long. I got a little bored and I took some liberties. >> What do you mean? >> Well, the image Bill And, you know, I decided I'm going to go ahead and deploy here to this Intel machine on stage Esso. I have that up and running in the web. Counsel. I built another one on the arm box, which is actually pretty fast, and that's up and running on this. Our machine on that went so well that I decided to spend up some an Amazon. So I've got a few instances here running an Amazon with the web console accessible there as well. On even more of our pre bill image is up and running an azure with the web console there. So the really cool thing about this bird is that all of these images were built with image builder in a single location, controlling all the content that you want in your golden images deployed across the hybrid cloud. >> Wow, that is fantastic. And you might think that so we actually have more to show you. So thank you so much for that large. And Josh, that is fantastic. Looks like provisioning bread. Enterprise Clinic Systems ate a redhead. Enterprise Enterprise. Rhetta Enterprise Lennox. Eight Systems is Asian ever before, but >> we have >> more to talk to you about. And there's one thing that many of the operations professionals in this room right now no, that provisioning of'em is easy, but it's really day two day three, it's down the road that those viens required day to day maintenance. As a matter of fact, several you folks right now in this audience to have to manage hundreds, if not thousands, of virtual machines I recently spoke to. Gentleman has to manage thirteen hundred servers. So how do you manage those machines? A great scale. So great that they have now joined us is that it looks like they worked things out. So now I'm curious, Tim. How will we manage hundreds, if not thousands, of computers? >> Welbourne, one human managing hundreds or even thousands of'em says, No problem, because we have Ansel automation. And by leveraging Ansel's integration into satellite, not only can we spin up those V em's really quickly, like Josh was just doing, but we can also make ongoing maintenance of them really simple. Come on up here. I'm going to show you here a satellite inventory and his red hat is publishing patches. Weaken with that danceable integration easily apply those patches across our entire fleet of machines. Okay, >> that is fantastic. So he's all the machines can get updated in one fell swoop. >> He sure can. And there's one thing that I want to bring your attention to today because it's brand new. And that's cloud that red hat dot com And here, a cloud that redhead dot com You can view and manage your entire inventory no matter where it sits. Of Redhead Enterprise Lennox like on Prem on stage. Private Cloud or Public Cloud. It's true Hybrid cloud management. >> OK, but one thing. One thing. I know that in the minds of the audience right now. And if you have to manage a large number servers this it comes up again and again. What happens when you have those critical vulnerabilities that next zero day CV could be tomorrow? >> Exactly. I've actually been waiting for a while patiently for you >> to get to the really good stuff. So >> there's one more thing that I wanted to let folks know about. Red Hat Enterprise. The >> next eight and some features that we have there. Oh, >> yeah? What is that? >> So, actually, one of the key design principles of relate is working with our customers over the last twenty years to integrate all the knowledge that we've gained and turn that into insights that we can use to keep our red hat Enterprise Lennox servers running securely, inefficiently. And so what we actually have here is a few things that we could take a look at show folks what that is. >> OK, so we basically have this new feature. We're going to show people right now. And so one thing I want to make sure it's absolutely included within the redhead enterprise in that state. >> Yes. Oh, that's Ah, that's an announcement that we're making this week is that this is a brand new feature that's integrated with Red Hat Enterprise clinics, and it's available to everybody that has a red hat enterprise like subscription. So >> I believe everyone in this room right now has a rail subscriptions, so it's available to all of them. >> Absolutely, absolutely. So let's take a quick look and try this out. So we actually have. Here is a list of about six hundred rules. They're configuration security and performance rules. And this is this list is growing every single day, so customers can actually opt in to the rules that are most that are most applicable to their enterprises. So what we're actually doing here is combining the experience and knowledge that we have with the data that our customers opt into sending us. So customers have opted in and are sending us more data every single night. Then they actually have in total over the last twenty years via any other mechanism. >> Now there's I see now there's some critical findings. That's what I was talking about. But it comes to CVS and things that nature. >> Yeah, I'm betting that those air probably some of the rail seven boxes that we haven't actually upgraded quite yet. So we get back to that. What? I'd really like to show everybody here because everybody has access to this is how easy it is to opt in and enable this feature for real. Okay, let's do that real quick, so I gotta hop back over to satellite here. This is the satellite that we saw before, and I'll grab one of the hosts and we can use the new Web console feature that's part of Railly, and via single sign on I could jump right from satellite over to the Web console. So it's really, really easy. And I'LL grab a terminal here and registering with insights is really, really easy. Is one command troops, and what's happening right now is the box is going to gather some data. It's going to send it up to the cloud, and within just a minute or two, we're gonna have some results that we can look at back on the Web interface. >> I love it so it's just a single command and you're ready to register this box right now. That is super easy. Well, that's fantastic, >> Brent. We started this whole series of demonstrations by telling the audience that Red Hat Enterprise Lennox eight was the easiest, most economical and smartest operating system on the planet, period. And well, I think it's cute how you can go ahead and captain on a single machine. I'm going to show you one more thing. This is Answerable Tower. You can use as a bell tower to managing govern your answerable playbook, usage across your entire organization and with this. What I could do is on every single VM that was spun up here today. Opt in and register insights with a single click of a button. >> Okay, I want to see that right now. I know everyone's waiting for it as well, But hey, you're VM is ready. Josh. Lars? >> Yeah. My clock is running a little late now. Yeah, insights is a really cool feature >> of rail. And I've got it in all my images already. All >> right, I'm doing it all right. And so as this playbook runs across the inventory, I can see the machines registering on cloud that redhead dot com ready to be managed. >> OK, so all those onstage PM's as well as the hybrid cloud VM should be popping in IRC Post Chris equals Well, fantastic. >> That's awesome. Thanks to him. Nothing better than a Red Hat Summit speaker in the first live demo going off script deal. Uh, let's go back and take a look at some of those critical issues affecting a few of our systems here. So you can see this is a particular deanna's mask issue. It's going to affect a couple of machines. We saw that in the overview, and I can actually go and get some more details about what this particular issue is. So if you take a look at the right side of the screen there, there's actually a critical likelihood an impact that's associated with this particular issue. And what that really translates to is that there's a high level of risk to our organization from this particular issue. But also there's a low risk of change. And so what that means is that it's really, really safe for us to go ahead and use answerable to mediate this so I can grab the machines will select those two and we're mediate with answerable. I can create a new playbook. It's our maintenance window, but we'LL do something along the lines of like stuff Tim broke and that'LL be our cause. We name it whatever we want. So we'Ll create that playbook and take a look at it, and it's actually going to give us some details about the machines. You know what, what type of reboots Efendi you're going to be needed and what we need here. So we'LL go ahead and execute the playbook and what you're going to see is the outputs goingto happen in real time. So this is happening from the cloud were affecting machines. No matter where they are, they could be on Prem. They could be in a hybrid cloud, a public cloud or in a private cloud. And these things are gonna be remediated very, very easily with answerable. So it's really, really awesome. Everybody here with a red hat. Enterprise licks Lennox subscription has access to this now, so I >> kind of want >> everybody to go try this like, we really need to get this thing going and try it out right now. But >> don't know, sent about the room just yet. You get stay here >> for okay, Mr. Excitability, I think after this keynote, come back to the red hat booth and there's an optimization section. You can come talk to our insights engineers. And even though it's really easy to get going on your own, they can help you out. Answer any questions you might have. So >> this is really the start of a new era with an intelligent operating system and beauty with intelligence you just saw right now what insights that troubles you. Fantastic. So we're enabling systems administrators to manage more red in private clinics, a greater scale than ever before. I know there's a lot more we could show you, but we're totally out of time at this point, and we kind of, you know, when a little bit sideways here moments. But we need to get off the stage. But there's one thing I want you guys to think about it. All right? Do come check out the in the booth. Like Tim just said also in our debs, Get hands on red and a prize winning state as well. But really, I want you to think about this one human and a multitude of servers. And if you remember that one thing asked you upfront. Do you feel like you get a new superpower and redhead? Is your force multiplier? All right, well, thank you so much. Josh and Lars, Tim and Brent. Thank you. And let's get Paul back on stage. >> I went brilliant. No, it's just as always, >> amazing. I mean, as you can tell from last night were really, really proud of relate in that coming out here at the summit. And what a great way to showcase it. Thanks so much to you. Birth. Thanks, Brent. Tim, Lars and Josh. Just thanks again. So you've just seen this team demonstrate how impactful rail Khun b on your data center. So hopefully hopefully many of you. If not all of you have experienced that as well. But it was super computers. We hear about that all the time, as I just told you a few minutes ago, Lennox isn't just the foundation for enterprise and cloud computing. It's also the foundation for the fastest super computers in the world. In our next guest is here to tell us a lot more about that. >> Please welcome Lawrence Livermore National Laboratory. HPC solution Architect Robin Goldstone. >> Thank you so much, Robin. >> So welcome. Welcome to the summit. Welcome to Boston. And thank thank you so much for coming for joining us. Can you tell us a bit about the goals of Lawrence Livermore National Lab and how high high performance computing really works at this level? >> Sure. So Lawrence Livermore National >> Lab was established during the Cold War to address urgent national security needs by advancing the state of nuclear weapons, science and technology and high performance computing has always been one of our core capabilities. In fact, our very first supercomputer, ah Univac one was ordered by Edward Teller before our lab even opened back in nineteen fifty two. Our mission has evolved since then to cover a broad range of national security challenges. But first and foremost, our job is to ensure the safety, security and reliability of the nation's nuclear weapons stockpile. Oh, since the US no longer performs underground nuclear testing, our ability to certify the stockpile depends heavily on science based science space methods. We rely on H P C to simulate the behavior of complex weapons systems to ensure that they can function as expected, well beyond their intended life spans. That's actually great. >> So are you really are still running on that on that Univac? >> No, Actually, we we've moved on since then. So Sierra is Lawrence Livermore. Its latest and greatest supercomputer is currently the Seconds spastic supercomputer in the world and for the geeks in the audience, I think there's a few of them out there. We put up some of the specs of Syrah on the screen behind me, a couple of things worth highlighting our Sierra's peak performance and its power utilisation. So one hundred twenty five Pata flops of performance is equivalent to about twenty thousand of those Xbox one excess that you mentioned earlier and eleven point six megawatts of power required Operate Sierra is enough to power around eleven thousand homes. Syria is a very large and complex system, but underneath it all, it starts out as a collection of servers running Lin IX and more specifically, rail. >> So did Lawrence. Did Lawrence Livermore National Lab National Lab used Yisrael before >> Sierra? Oh, yeah, most definitely. So we've been running rail for a very long time on what I'll call our mid range HPC systems. So these clusters, built from commodity components, are sort of the bread and butter of our computer center. And running rail on these systems provides us with a continuity of operations and a common user environment across multiple generations of hardware. Also between Lawrence Livermore in our sister labs, Los Alamos and Sandia. Alongside these commodity clusters, though, we've always had one sort of world class supercomputer like Sierra. Historically, these systems have been built for a sort of exotic proprietary hardware running entirely closed source operating systems. Anytime something broke, which was often the Vander would be on the hook to fix it. And you know, >> that sounds >> like a good model, except that what we found overtime is most the issues that we have on these systems were either due to the extreme scale or the complexity of our workloads. Vendors seldom had a system anywhere near the size of ours, and we couldn't give them our classified codes. So their ability to reproduce our problem was was pretty limited. In some cases, they've even sent an engineer on site to try to reproduce our problems. But even then, sometimes we wouldn't get a fix for months or else they would just tell us they weren't going to fix the problem because we were the only ones having it. >> So for many of us, for many of us, the challenges is one of driving reasons for open source, you know, for even open source existing. How has how did Sierra change? Things are on open source for >> you. Sure. So when we developed our technical requirements for Sierra, we had an explicit requirement that we want to run an open source operating system and a strong preference for rail. At the time, IBM was working with red hat toe add support Terrell for their new little Indian power architecture. So it was really just natural for them to bid a red. A rail bay system for Sierra running Raylan Cyril allows us to leverage the model that's worked so well for us for all this time on our commodity clusters any packages that we build for X eighty six, we can now build those packages for power as well as our market texture using our internal build infrastructure. And while we have a formal support relationship with IBM, we can also tap our in house colonel developers to help debug complex problems are sys. Admin is Khun now work on any of our systems, including Sierra, without having toe pull out their cheat sheet of obscure proprietary commands. Our users get a consistent software environment across all our systems. And if the security vulnerability comes out, we don't have to chase around getting fixes from Multan slo es fenders. >> You know, you've been able, you've been able to extend your foundation from all the way from X eighty six all all the way to the extract excess Excuse scale supercomputing. We talk about giving customers all we talked about it all the time. A standard operational foundation to build upon. This isn't This isn't exactly what we've envisioned. So So what's next for you >> guys? Right. So what's next? So Sierra's just now going into production. But even so, we're already working on the contract for our next supercomputer called El Capitan. That's scheduled to be delivered the Lawrence Livermore in the twenty twenty two twenty timeframe. El Capitan is expected to be about ten times the performance of Sierra. I can't share any more details about that system right now, but we are hoping that we're going to be able to continue to build on a solid foundation. That relish provided us for well over a decade. >> Well, thank you so much for your support of realm over the years, Robin. And And thank you so much for coming and tell us about it today. And we can't wait to hear more about El Capitan. Thank you. Thank you very much. So now you know why we're so proud of realm. And while you saw confetti cannons and T shirt cannons last night, um, so you know, as as burned the team talked about the demo rail is the force multiplier for servers. We've made Lennox one of the most powerful platforms in the history of platforms. But just as Lennox has become a viable platform with access for everyone, and rail has become viable, more viable every day in the enterprise open source projects began to flourish around the operating system. And we needed to bring those projects to our enterprise customers in the form of products with the same trust models as we did with Ralph seeing the incredible progress of software development occurring around Lennox. Let's let's lead us to the next goal that we said tow, tow ourselves. That goal was to make hybrid cloud the default enterprise for the architecture. How many? How many of you out here in the audience or are Cesar are? HC sees how many out there a lot. A lot. You are the people that our building the next generation of computing the hybrid cloud, you know, again with like just like our goals around Lennox. This goals might seem a little daunting in the beginning, but as a community we've proved it time and time again. We are unstoppable. Let's talk a bit about what got us to the point we're at right right now and in the work that, as always, we still have in front of us. We've been on a decade long mission on this. Believe it or not, this mission was to build the capabilities needed around the Lenox operating system to really build and make the hybrid cloud. When we saw well, first taking hold in the enterprise, we knew that was just taking the first step. Because for a platform to really succeed, you need applications running on it. And to get those applications on your platform, you have to enable developers with the tools and run times for them to build, to build upon. Over the years, we've closed a few, if not a lot of those gaps, starting with the acquisition of J. Boss many years ago, all the way to the new Cuban Eddie's native code ready workspaces we launched just a few months back. We realized very early on that building a developer friendly platform was critical to the success of Lennox and open source in the enterprise. Shortly after this, the public cloud stormed onto the scene while our first focus as a company was done on premise in customer data centers, the public cloud was really beginning to take hold. Rehl very quickly became the standard across public clouds, just as it was in the enterprise, giving customers that common operating platform to build their applications upon ensuring that those applications could move between locations without ever having to change their code or operating model. With this new model of the data center spread across so many multiple environments, management had to be completely re sought and re architected. And given the fact that environments spanned multiple locations, management, real solid management became even more important. Customers deploying in hybrid architectures had to understand where their applications were running in how they were running, regardless of which infrastructure provider they they were running on. We invested over the years with management right alongside the platform, from satellite in the early days to cloud forms to cloud forms, insights and now answerable. We focused on having management to support the platform wherever it lives. Next came data, which is very tightly linked toe applications. Enterprise class applications tend to create tons of data and to have a common operating platform foyer applications. You need a storage solutions. That's Justus, flexible as that platform able to run on premise. Just a CZ. Well, as in the cloud, even across multiple clouds. This let us tow acquisitions like bluster, SEF perma bitch in Nubia, complimenting our Pratt platform with red hat storage for us, even though this sounds very condensed, this was a decade's worth of investment, all in preparation for building the hybrid cloud. Expanding the portfolio to cover the areas that a customer would depend on to deploy riel hybrid cloud architectures, finding any finding an amplifying the right open source project and technologies, or filling the gaps with some of these acquisitions. When that necessarily wasn't available by twenty fourteen, our foundation had expanded, but one big challenge remained workload portability. Virtual machine formats were fragmented across the various deployments and higher level framework such as Java e still very much depended on a significant amount of operating system configuration and then containers happened containers, despite having a very long being in existence for a very long time. As a technology exploded on the scene in twenty fourteen, Cooper Netease followed shortly after in twenty fifteen, allowing containers to span multiple locations and in one fell swoop containers became the killer technology to really enable the hybrid cloud. And here we are. Hybrid is really the on ly practical reality in way for customers and a red hat. We've been investing in all aspects of this over the last eight plus years to make our customers and partners successful in this model. We've worked with you both our customers and our partners building critical realm in open shift deployments. We've been constantly learning about what has caused problems and what has worked well in many cases. And while we've and while we've amassed a pretty big amount of expertise to solve most any challenge in in any area that stack, it takes more than just our own learning's to build the next generation platform. Today we're also introducing open shit for which is the culmination of those learnings. This is the next generation of the application platform. This is truly a platform that has been built with our customers and not simply just with our customers in mind. This is something that could only be possible in an open source development model and just like relish the force multiplier for servers. Open shift is the force multiplier for data centers across the hybrid cloud, allowing customers to build thousands of containers and operate them its scale. And we've also announced open shift, and we've also announced azure open shift. Last night. Satya on this stage talked about that in depth. This is all about extending our goals of a common operating platform enabling applications across the hybrid cloud, regardless of whether you run it yourself or just consume it as a service. And with this flagship release, we are also introducing operators, which is the central, which is the central feature here. We talked about this work last year with the operator framework, and today we're not going to just show you today. We're not going to just show you open shift for we're going to show you operators running at scale operators that will do updates and patches for you, letting you focus more of your time and running your infrastructure and running running your business. We want to make all this easier and intuitive. So let's have a quick look at how we're doing. Just that >> painting. I know all of you have heard we're talking to pretend to new >> customers about the travel out. So new plan. Just open it up as a service been launched by this summer. Look, I know this is a big quest for not very big team. I'm open to any and all ideas. >> Please welcome back to the stage. Red Hat Global director of developer Experience burst Sutter with Jessica Forrester and Daniel McPherson. All right, we're ready to do some more now. Now. Earlier we showed you read Enterprise Clinic St running on lots of different hardware like this hardware you see right now And we're also running across multiple cloud providers. But now we're going to move to another world of Lennox Containers. This is where you see open shift four on how you can manage large clusters of applications from eggs limits containers across the hybrid cloud. We're going to see this is where suffer operators fundamentally empower human operators and especially make ups and Deb work efficiently, more efficiently and effectively there together than ever before. Rights. We have to focus on the stage right now. They're represent ops in death, and we're gonna go see how they reeled in application together. Okay, so let me introduce you to Dan. Dan is totally representing all our ops folks in the audience here today, and he's telling my ops, comfort person Let's go to call him Mr Ops. So Dan, >> thanks for with open before, we had a much easier time setting up in maintaining our clusters. In large part, that's because open shit for has extended management of the clusters down to the infrastructure, the diversity kinds of parent. When you take >> a look at the open ship console, >> you can now see the machines that make up the cluster where machine represents the infrastructure. Underneath that Cooper, Eddie's node open shit for now handles provisioning Andy provisioning of those machines. From there, you could dig into it open ship node and see how it's configured and monitor how it's behaving. So >> I'm curious, >> though it does this work on bare metal infrastructure as well as virtualized infrastructure. >> Yeah, that's right. Burn So Pa Journal nodes, no eternal machines and open shit for can now manage it all. Something else we found extremely useful about open ship for is that it now has the ability to update itself. We can see this cluster hasn't update available and at the press of a button. Upgrades are responsible for updating. The entire platform includes the nodes, the control plane and even the operating system and real core arrests. All of this is possible because the infrastructure components and their configuration is now controlled by technology called operators. Thes software operators are responsible for aligning the cluster to a desired state. And all of this makes operational management of unopened ship cluster much simpler than ever before. All right, I >> love the fact that all that's been on one console Now you can see the full stack right all way down to the bare metal right there in that one console. Fantastic. So I wanted to scare us for a moment, though. And now let's talk to Deva, right? So Jessica here represents our all our developers in the room as my facts. He manages a large team of developers here Red hat. But more importantly, she represents our vice president development and has a large team that she has to worry about on a regular basis of Jessica. What can you show us? We'LL burn My team has hundreds of developers and were constantly under pressure to deliver value to our business. And frankly, we can't really wait for Dan and his ops team to provisioned the infrastructure and the services that we need to do our job. So we've chosen open shift as our platform to run our applications on. But until recently, we really struggled to find a reliable source of Cooper Netease Technologies that have the operational characteristics that Dan's going to actually let us install through the cluster. But now, with operator, How bio, we're really seeing the V ecosystem be unlocked. And the technology's there. Things that my team needs, its databases and message cues tracing and monitoring. And these operators are actually responsible for complex applications like Prometheus here. Okay, they're written in a variety of languages, danceable, but that is awesome. So I do see a number of options there already, and preaches is a great example. But >> how do you >> know that one? These operators really is mature enough and robust enough for Dan and the outside of the house. Wilbert, Here we have the operator maturity model, and this is going to tell me and my team whether this particular operator is going to do a basic install if it's going to upgrade that application over time through different versions or all the way out to full auto pilot, where it's automatically scaling and tuning the application based on the current environment. And it's very cool. So coming over toothy open shift Consul, now we can actually see Dan has made the sequel server operator available to me and my team. That's the database that we're using. A sequel server. That's a great example. So cynics over running here in the cluster? But this is a great example for a developer. What if I want to create a new secret server instance? Sure, we're so it's as easy as provisioning any other service from the developer catalog. We come in and I can type for sequel server on what this is actually creating is, ah, native resource called Sequel Server, and you can think of that like a promise that a sequel server will get created. The operator is going to see that resource, install the application and then manage it over its life cycle, KAL, and from this install it operators view, I can see the operators running in my project and which resource is its managing Okay, but I'm >> kind of missing >> something here. I see this custom resource here, the sequel server. But where the community's resource is like pods. Yeah, I think it's cool that we get this native resource now called Sequel Server. But if I need to, I can still come in and see the native communities. Resource is like your staple set in service here. Okay, that is fantastic. Now, we did say earlier on, though, like many of our customers in the audience right now, you have a large team of engineers. Lost a large team of developers you gotta handle. You gotta have more than one secret server, right? We do one for every team as we're developing, and we use a lot of other technologies running on open shift as well, including Tomcat and our Jenkins pipelines and our dough js app that is gonna actually talk to that sequel server database. Okay, so this point we can kind of provisions, Some of these? Yes. Oh, since all of this is self service for me and my team's, I'm actually gonna go and create one of all of those things I just said on all of our projects, right Now, if you just give me a minute, Okay? Well, right. So basically, you're going to knock down No Jazz Jenkins sequel server. All right, now, that's like hundreds of bits of application level infrastructure right now. Live. So, Dan, are you not terrified? Well, I >> guess I should have done a little bit better >> job of managing guests this quota and historically just can. I might have had some conflict here because creating all these new applications would admit my team now had a massive back like tickets to work on. But now, because of software operators, my human operators were able to run our infrastructure at scale. So since I'm long into the cluster here as the cluster admin, I get this view of pods across all projects. And so I get an idea of what's happening across the entire cluster. And so I could see now we have four hundred ninety four pods already running, and there's a few more still starting up. And if I scroll to the list, we can see the different workloads Jessica just mentioned of Tomcats. And no Gs is And Jenkins is and and Siegel servers down here too, you know, I see continues >> creating and you have, like, close to five hundred pods running >> there. So, yeah, filters list down by secret server, so we could just see. Okay, But >> aren't you not >> running going around a cluster capacity at some point? >> Actually, yeah, we we definitely have a limited capacity in this cluster. And so, luckily, though, we already set up auto scale er's And so because the additional workload was launching, we see now those outer scholars have kicked in and some new machines are being created that don't yet have noticed. I'm because they're still starting up. And so there's another good view of this as well, so you can see machine sets. We have one machine set per availability zone, and you could see the each one is now scaling from ten to twelve machines. And the way they all those killers working is for each availability zone, they will. If capacities needed, they will add additional machines to that availability zone and then later effect fast. He's no longer needed. It will automatically take those machines away. >> That is incredible. So right now we're auto scaling across multiple available zones based on load. Okay, so looks like capacity planning and automation is fully, you know, handle this point. But I >> do have >> another question for year logged in. Is the cluster admin right now into the console? Can you show us your view of >> operator suffer operators? Actually, there's a couple of unique views here for operators, for Cluster admits. The first of those is operator Hub. This is where a cluster admin gets the ability to curate the experience of what operators are available to users of the cluster. And so obviously we already have the secret server operator installed, which which we've been using. The other unique view is operator management. This gives a cluster I've been the ability to maintain the operators they've already installed. And so if we dig in and see the secret server operator, well, see, we haven't set up for manual approval. And what that means is if a new update comes in for a single server, then a cluster and we would have the ability to approve or disapprove with that update before installs into the cluster, we'LL actually and there isn't upgrade that's available. Uh, I should probably wait to install this, though we're in the middle of scaling out this cluster. And I really don't want to disturb Jessica's application. Workflow. >> Yeah, so, actually, Dan, it's fine. My app is already up. It's running. Let me show it to you over here. So this is our products application that's talking to that sequel server instance. And for debugging purposes, we can see which version of sequel server we're currently talking to. Its two point two right now. And then which pod? Since this is a cluster, there's more than one secret server pod we could be connected to. Okay, I could see right there the bounder screeners they know to point to. That's the version we have right now. But, you know, >> this is kind of >> point of software operators at this point. So, you know, everyone in this room, you know, wants to see you hit that upgrade button. Let's do it. Live here on stage. Right, then. All >> right. All right. I could see where this is going. So whenever you updated operator, it's just like any other resource on communities. And so the first thing that happens is the operator pot itself gets updated so we actually see a new version of the operator is currently being created now, and what's that gets created, the overseer will be terminated. And that point, the new, softer operator will notice. It's now responsible for managing lots of existing Siegel servers already in the environment. And so it's then going Teo update each of those sickle servers to match to the new version of the single server operator and so we could see it's running. And so if we switch now to the all projects view and we filter that list down by sequel server, then we should be able to see us. So lots of these sickle servers are now being created and the old ones are being terminated. So is the rolling update across the cluster? Exactly a So the secret server operator Deploy single server and an H A configuration. And it's on ly updates a single instance of secret server at a time, which means single server always left in nature configuration, and Jessica doesn't really have to worry about downtime with their applications. >> Yeah, that's awesome dance. So glad the team doesn't have to worry about >> that anymore and just got I think enough of these might have run by Now, if you try your app again might be updated. >> Let's see Jessica's application up here. All right. On laptop three. >> Here we go. >> Fantastic. And yet look, we're We're into two before we're onto three. Now we're on to victory. Excellent on. >> You know, I actually works so well. I don't even see a reason for us to leave this on manual approval. So I'm going to switch this automatic approval. And then in the future, if a new single server comes in, then we don't have to do anything, and it'll be all automatically updated on the cluster. >> That is absolutely fantastic. And so I was glad you guys got a chance to see that rolling update across the cluster. That is so cool. The Secret Service database being automated and fully updated. That is fantastic. Alright, so I can see how a software operator doesn't able. You don't manage hundreds if not thousands of applications. I know a lot of folks or interest in the back in infrastructure. Could you give us an example of the infrastructure >> behind this console? Yeah, absolutely. So we all know that open shift is designed that run in lots of different environments. But our teams think that as your redhead over, Schiff provides one of the best experiences by deeply integrating the open chief Resource is into the azure console, and it's even integrated into the azure command line toll and the easy open ship man. And, as was announced yesterday, it's now available for everyone to try out. And there's actually one more thing we wanted to show Everyone related to open shit, for this is all so new with a penchant for which is we now have multi cluster management. This gives you the ability to keep track of all your open shift environments, regardless of where they're running as well as you can create new clusters from here. And I'll dig into the azure cluster that we were just taking a look at. >> Okay, but is this user and face something have to install them one of my existing clusters? >> No, actually, this is the host of service that's provided by Red hat is part of cloud that redhead that calm and so all you have to do is log in with your red hair credentials to get access. >> That is incredible. So one console, one user experience to see across the entire hybrid cloud we saw earlier with Red update. Right and red embers. Thank Satan. Now we see it for multi cluster management. But home shift so you can fundamentally see. Now the suffer operators do finally change the game when it comes to making human operators vastly more productive and, more importantly, making Devon ops work more efficiently together than ever before. So we saw the rich ice vehicle system of those software operators. We can manage them across the Khyber Cloud with any, um, shift instance. And more importantly, I want to say Dan and Jessica for helping us with this demonstration. Okay, fantastic stuff, guys. Thank you so much. Let's get Paul back out here >> once again. Thanks >> so much to burn his team. Jessica and Dan. So you've just seen how open shift operators can help you manage hundreds, even thousands of applications. Install, upgrade, remove nodes, control everything about your application environment, virtual physical, all the way out to the cloud making, making things happen when the business demands it even at scale, because that's where it's going to get. Our next guest has lots of experience with demand at scale. and they're using open source container management to do it. Their work, their their their work building a successful cloud, First platform and there, the twenty nineteen Innovation Award winner. >> Please welcome twenty nineteen Innovation Award winner. Cole's senior vice president of technology, Rich Hodak. >> How you doing? Thanks. >> Thanks so much for coming out. We really appreciate it. So I guess you guys set some big goals, too. So can you baby tell us about the bold goal? Helped you personally help set for Cole's. And what inspired you to take that on? Yes. So it was twenty seventeen and life was pretty good. I had no gray hair and our business was, well, our tech was working well, and but we knew we'd have to do better into the future if we wanted to compete. Retails being disrupted. Our customers are asking for new experiences, So we set out on a goal to become an open hybrid cloud platform, and we chose Red had to partner with us on a lot of that. We set off on a three year journey. We're currently in Year two, and so far all KP eyes are on track, so it's been a great journey thus far. That's awesome. That's awesome. So So you Obviously, Obviously you think open source is the way to do cloud computing. So way absolutely agree with you on that point. So So what? What is it that's convinced you even more along? Yeah, So I think first and foremost wait, do we have a lot of traditional IAS fees? But we found that the open source partners actually are outpacing them with innovation. So I think that's where it starts for us. Um, secondly, we think there's maybe some financial upside to going more open source. We think we can maybe take some cost out unwind from these big fellas were in and thirdly, a CZ. We go to universities. We started hearing. Is we interviewed? Hey, what is Cole's doing with open source and way? Wanted to use that as a lever to help recruit talent. So I'm kind of excited, you know, we partner with Red Hat on open shift in in Rail and Gloucester and active M Q and answerable and lots of things. But we've also now launched our first open source projects. So it's really great to see this journey. We've been on. That's awesome, Rich. So you're in. You're in a high touch beta with with open shift for So what? What features and components or capabilities are you most excited about and looking forward to what? The launch and you know, and what? You know what? What are the something maybe some new goals that you might be able to accomplish with with the new features. And yeah, So I will tell you we're off to a great start with open shift. We've been on the platform for over a year now. We want an innovation award. We have this great team of engineers out here that have done some outstanding work. But certainly there's room to continue to mature that platform. It calls, and we're excited about open shift, for I think there's probably three things that were really looking forward to. One is we're looking forward to, ah, better upgrade process. And I think we saw, you know, some of that in the last demo. So upgrades have been kind of painful up until now. So we think that that that will help us. Um, number two, A lot of our open shift workloads today or the workloads. We run an open shifts are the stateless apse. Right? And we're really looking forward to moving more of our state full lapse into the platform. And then thirdly, I think that we've done a great job of automating a lot of the day. One stuff, you know, the provisioning of, of things. There's great opportunity o out there to do mohr automation for day two things. So to integrate mohr with our messaging systems in our database systems and so forth. So we, uh we're excited. Teo, get on board with the version for wear too. So, you know, I hope you, Khun, we can help you get to the next goals and we're going to continue to do that. Thank you. Thank you so much rich, you know, all the way from from rail toe open shift. It's really exciting for us, frankly, to see our products helping you solve World War were problems. What's you know what? Which is. Really? Why way do this and and getting into both of our goals. So thank you. Thank you very much. And thanks for your support. We really appreciate it. Thanks. It has all been amazing so far and we're not done. A critical part of being successful in the hybrid cloud is being successful in your data center with your own infrastructure. We've been helping our customers do that in these environments. For almost twenty years now, we've been running the most complex work loads in the world. But you know, while the public cloud has opened up tremendous possibilities, it also brings in another type of another layer of infrastructure complexity. So what's our next goal? Extend your extend your data center all the way to the edge while being as effective as you have been over the last twenty twenty years, when it's all at your own fingertips. First from a practical sense, Enterprises air going to have to have their own data centers in their own environment for a very long time. But there are advantages of being able to manage your own infrastructure that expand even beyond the public cloud all the way out to the edge. In fact, we talked about that very early on how technology advances in computer networking is storage are changing the physical boundaries of the data center every single day. The need, the need to process data at the source is becoming more and more critical. New use cases Air coming up every day. Self driving cars need to make the decisions on the fly. In the car factory processes are using a I need to adapt in real time. The factory floor has become the new edge of the data center, working with things like video analysis of a of A car's paint job as it comes off the line, where a massive amount of data is on ly needed for seconds in order to make critical decisions in real time. If we had to wait for the video to go up to the cloud and back, it would be too late. The damage would have already been done. The enterprise is being stretched to be able to process on site, whether it's in a car, a factory, a store or in eight or nine PM, usually involving massive amounts of data that just can't easily be moved. Just like these use cases couldn't be solved in private cloud alone because of things like blatant see on data movement, toe address, real time and requirements. They also can't be solved in public cloud alone. This is why open hybrid is really the model that's needed in the only model forward. So how do you address this class of workload that requires all of the above running at the edge? With the latest technology all its scale, let me give you a bit of a preview of what we're working on. We are taking our open hybrid cloud technologies to the edge, Integrated with integrated with Aro AM Hardware Partners. This is a preview of a solution that will contain red had open shift self storage in K V M virtual ization with Red Hat Enterprise Lennox at the core, all running on pre configured hardware. The first hardware out of the out of the gate will be with our long time. Oh, am partner Del Technologies. So let's bring back burn the team to see what's right around the corner. >> Please welcome back to the stage. Red Hat. Global director of developer Experience burst Sutter with Kareema Sharma. Okay, We just how was your Foreign operators have redefined the capabilities and usability of the open hybrid cloud, and now we're going to show you a few more things. Okay, so just be ready for that. But I know many of our customers in this audience right now, as well as the customers who aren't even here today. You're running tens of thousands of applications on open chef clusters. We know that disappearing right now, but we also know that >> you're not >> actually in the business of running terminators clusters. You're in the business of oil and gas from the business retail. You're in a business transportation, you're in some other business and you don't really want to manage those things at all. We also know though you have lo latest requirements like Polish is talking about. And you also dated gravity concerns where you >> need to keep >> that on your premises. So what you're about to see right now in this demonstration is where we've taken open ship for and made a bare metal cluster right here on this stage. This is a fully automated platform. There is no underlying hyper visor below this platform. It's open ship running on bare metal. And this is your crew vanities. Native infrastructure, where we brought together via mes containers networking and storage with me right now is green mush arma. She's one of her engineering leaders responsible for infrastructure technologies. Please welcome to the stage, Karima. >> Thank you. My pleasure to be here, whether it had summit. So let's start a cloud. Rid her dot com and here we can see the classroom Dannon Jessica working on just a few moments ago From here we have a bird's eye view ofthe all of our open ship plasters across the hybrid cloud from multiple cloud providers to on premises and noticed the spare medal last year. Well, that's the one that my team built right here on this stage. So let's go ahead and open the admin console for that last year. Now, in this demo, we'LL take a look at three things. A multi plaster inventory for the open Harbor cloud at cloud redhead dot com. Second open shift container storage, providing convert storage for virtual machines and containers and the same functionality for cloud vert and bare metal. And third, everything we see here is scuba unit is native, so by plugging directly into communities, orchestration begin common storage. Let working on monitoring facilities now. Last year, we saw how continue native actualization and Q Bert allow you to run virtual machines on Cabinet is an open shift, allowing for a single converge platform to manage both containers and virtual machines. So here I have this dark net project now from last year behead of induced virtual machine running it S P darknet application, and we had started to modernize and continue. Arise it by moving. Parts of the application from the windows began to the next containers. So let's take a look at it here. I have it again. >> Oh, large shirt, you windows. Earlier on, I was playing this game back stage, so it's just playing a little solitaire. Sorry about that. >> So we don't really have time for that right now. Birds. But as I was saying, Over here, I have Visions Studio Now the window's virtual machine is just another container and open shift and the i d be service for the virtual machine. It's just another service in open shift open shifts. Running both containers and virtual machines together opens a whole new world of possibilities. But why stop there? So this here be broadened to come in. It is native infrastructure as our vision to redefine the operation's off on premises infrastructure, and this applies to all matters of workloads. Using open shift on metal running all the way from the data center to the edge. No by your desk, right to main benefits. Want to help reduce the operation casts And second, to help bring advance good when it is orchestration concept to your infrastructure. So next, let's take a look at storage. So open shift container storage is software defined storage, providing the same functionality for both the public and the private lads. By leveraging the operator framework, open shift container storage automatically detects the available hardware configuration to utilize the discs in the most optimal vein. So then adding my note, you don't have to think about how to balance the storage. Storage is just another service running an open shift. >> And I really love this dashboard quite honestly, because I love seeing all the storage right here. So I'm kind of curious, though. Karima. What kind of storage would you What, What kind of applications would you use with the storage? >> Yeah, so this is the persistent storage. To be used by a database is your files and any data from applications such as a Magic Africa. Now the A Patrick after operator uses school, been at this for scheduling and high availability, and it uses open shift containers. Shortest. Restore the messages now Here are on premises. System is running a caf co workload streaming sensor data on DH. We want toe sort it and act on it locally, right In a minute. A place where maybe we need low latency or maybe in a data lake like situation. So we don't want to send the starter to the cloud. Instead, we want to act on it locally, right? Let's look at the griffon a dashboard and see how our system is doing so with the incoming message rate of about four hundred messages for second, the system seems to be performing well, right? I want to emphasize this is a fully integrated system. We're doing the testing An optimization sze so that the system can Artoo tune itself based on the applications. >> Okay, I love the automated operations. Now I am a curious because I know other folks in the audience want to know this too. What? Can you tell us more about how there's truly integrated communities can give us an example of that? >> Yes. Again, You know, I want to emphasize everything here is managed poorly by communities on open shift. Right. So you can really use the latest coolest to manage them. All right. Next, let's take a look at how easy it is to use K native with azure functions to script alive Reaction to a live migration event. >> Okay, Native is a great example. If actually were part of my breakout session yesterday, you saw me demonstrate came native. And actually, if you want to get hands on with it tonight, you can come to our guru night at five PM and actually get hands on like a native. So I really have enjoyed using K. Dated myself as a software developer. And but I am curious about the azure functions component. >> Yeah, so as your functions is a function is a service engine developed by Microsoft fully open source, and it runs on top of communities. So it works really well with our on premises open shift here. Right now, I have a simple azure function that I already have here and this azure function, you know, Let's see if this will send out a tweet every time we live My greater Windows virtual machine. Right. So I have it integrated with open shift on DH. Let's move a note to maintenance to see what happens. So >> basically has that via moves. We're going to see the event triggered. They trigger the function. >> Yeah, important point I want to make again here. Windows virtue in machines are equal citizens inside of open shift. We're investing heavily in automation through the use of the operator framework and also providing integration with the hardware. Right, So next, Now let's move that note to maintain it. >> But let's be very clear here. I wanna make sure you understand one thing, and that is there is no underlying virtual ization software here. This is open ship running on bear. Meddle with these bare metal host. >> That is absolutely right. The system can automatically discover the bare metal hosts. All right, so here, let's move this note to maintenance. So I start them Internets now. But what will happen at this point is storage will heal itself, and communities will bring back the same level of service for the CAFTA application by launching a part on another note and the virtual machine belive my great right and this will create communities events. So we can see. You know, the events in the event stream changes have started to happen. And as a result of this migration, the key native function will send out a tweet to confirm that could win. It is native infrastructure has indeed done the migration for the live Ian. Right? >> See the events rolling through right there? >> Yeah. All right. And if we go to Twitter? >> All right, we got tweets. Fantastic. >> And here we can see the source Nord report. Migration has succeeded. It's a pretty cool stuff right here. No. So we want to bring you a cloud like experience, but this means is we're making operational ease a fuse as a top goal. We're investing heavily in encapsulating management knowledge and working to pre certify hardware configuration in working with their partners such as Dell, and they're dead already. Note program so that we can provide you guidance on specific benchmarks for specific work loads on our auto tuning system. >> All right, well, this is tow. I know right now, you're right thing, and I want to jump on the stage and check out the spare metal cluster. But you should not right. Wait After the keynote didn't. Come on, check it out. But also, I want you to go out there and think about visiting our partner Del and their booth where they have one. These clusters also. Okay, So this is where vmc networking and containers the storage all come together And a Kurban in his native infrastructure. You've seen right here on this stage, but an agreement. You have a bit more. >> Yes. So this is literally the cloud coming down from the heavens to us. >> Okay? Right here, Right now. >> Right here, right now. So, to close the loop, you can have your plaster connected to cloud redhead dot com for our insights inside reliability engineering services so that we can proactively provide you with the guidance through automated analyses of telemetry in logs and help flag a problem even before you notice you have it Beat software, hardware, performance, our security. And one more thing. I want to congratulate the engineers behind the school technology. >> Absolutely. There's a lot of engineers here that worked on this cluster and worked on the stack. Absolutely. Thank you. Really awesome stuff. And again do go check out our partner Dale. They're just out that door I can see them from here. They have one. These clusters get a chance to talk to them about how to run your open shift for on a bare metal cluster as well. Right, Kareema, Thank you so much. That was totally awesome. We're at a time, and we got to turn this back over to Paul. >> Thank you. Right. >> Okay. Okay. Thanks >> again. Burned, Kareema. Awesome. You know, So even with all the exciting capabilities that you're seeing, I want to take a moment to go back to the to the first platform tenant that we learned with rail, that the platform has to be developer friendly. Our next guest knows something about connecting a technology like open shift to their developers and part of their company. Wide transformation and their ability to shift the business that helped them helped them make take advantage of the innovation. Their Innovation award winner this year. Please, Let's welcome Ed to the stage. >> Please welcome. Twenty nineteen. Innovation Award winner. BP Vice President, Digital transformation. Ed Alford. >> Thanks, Ed. How your fake Good. So was full. Get right into it. What we go you guys trying to accomplish at BP and and How is the goal really important in mandatory within your organization? Support on everyone else were global energy >> business, with operations and over seventy countries. Andi. We've embraced what we call the jewel challenge, which is increasing the mind for energy that we have as individuals in the world. But we need to produce the energy with fuel emissions. It's part of that. One of our strategic priorities that we >> have is to modernize the whole group on. That means simplifying our processes and enhancing >> productivity through digital solutions. So we're using chlo based technologies >> on, more importantly, open source technologies to clear a community and say, the whole group that collaborates effectively and efficiently and uses our data and expertise to embrace the jewel challenge and actually try and help solve that problem. That's great. So So how did these heart of these new ways of working benefit your team and really the entire organ, maybe even the company as a whole? So we've been given the Innovation Award for Digital conveyor both in the way it was created and also in water is delivering a couple of guys in the audience poll costal and brewskies as he they they're in the team. Their teams developed that convey here, using our jail and Dev ops and some things. We talk about this stuff a lot, but actually the they did it in a truly our jail and develops we, um that enabled them to experiment and walking with different ways. And highlight in the skill set is that we, as a group required in order to transform using these approaches, we can no move things from ideation to scale and weeks and days sometimes rather than months. Andi, I think that if we can take what they've done on DH, use more open source technology, we contain that technology and apply across the whole group to tackle this Jill challenge. And I think that we use technologists and it's really cool. I think that we can no use technology and open source technology to solve some of these big challenges that we have and actually just preserve the planet in a better way. So So what's the next step for you guys at BP? So moving forward, we we are embracing ourselves, bracing a clothed, forced organization. We need to continue to live to deliver on our strategy, build >> over the technology across the entire group to address the jewel >> challenge and continue to make some of these bold changes and actually get into and really use. Our technology is, I said, too addresses you'LL challenge and make the future of our planet a better place for ourselves and our children and our children's children. That's that's a big goal. But thank you so much, Ed. Thanks for your support. And thanks for coming today. Thank you very much. Thank you. Now comes the part that, frankly, I think his best part of the best part of this presentation We're going to meet the type of person that makes all of these things a reality. This tip this type of person typically works for one of our customers or with one of with one of our customers as a partner to help them make the kinds of bold goals like you've heard about today and the ones you'll hear about Maura the way more in the >> week. I think the thing I like most about it is you feel that reward Just helping people I mean and helping people with stuff you enjoy right with computers. My dad was the math and science teacher at the local high school. And so in the early eighties, that kind of met here, the default person. So he's always bringing in a computer stuff, and I started a pretty young age. What Jason's been able to do here is Mohr evangelize a lot of the technologies between different teams. I think a lot of it comes from the training and his certifications that he's got. He's always concerned about their experience, how easy it is for them to get applications written, how easy it is for them to get them up and running at the end of the day. We're a loan company, you know. That's way we lean on accounting like red. That's where we get our support front. That's why we decided to go with a product like open shift. I really, really like to product. So I went down. The certification are out in the training ground to learn more about open shit itself. So my daughter's teacher, they were doing a day of coding, and so they asked me if I wanted to come and talk about what I do and then spend the day helping the kids do their coding class. The people that we have on our teams, like Jason, are what make us better than our competitors, right? Anybody could buy something off the shelf. It's people like him. They're able to take that and mold it into something that then it is a great offering for our partners and for >> customers. Please welcome Red Hat Certified Professional of the Year Jason Hyatt. >> Jason, Congratulations. Congratulations. What a what a big day, huh? What a really big day. You know, it's great. It's great to see such work, You know that you've done here. But you know what's really great and shows out in your video It's really especially rewarding. Tow us. And I'm sure to you as well to see how skills can open doors for for one for young women, like your daughters who already loves technology. So I'd liketo I'd like to present this to you right now. Take congratulations. Congratulations. Good. And we I know you're going to bring this passion. I know you bring this in, everything you do. So >> it's this Congratulations again. Thanks, Paul. It's been really exciting, and I was really excited to bring my family here to show the experience. It's it's >> really great. It's really great to see him all here as well going. Maybe we could you could You guys could stand up. So before we leave before we leave the stage, you know, I just wanted to ask, What's the most important skill that you'LL pass on from all your training to the future generations? >> So I think the most important thing is you have to be a continuous learner you can't really settle for. Ah, you can't be comfortable on learning, which I already know. You have to really drive a continuous Lerner. And of course, you got to use the I ninety. Maxwell. Quite. >> I don't even have to ask you the question. Of course. Right. Of course. That's awesome. That's awesome. And thank you. Thank you for everything, for everything that you're doing. So thanks again. Thank you. You know what makes open source work is passion and people that apply those considerable talents that passion like Jason here to making it worked and to contribute their idea there. There's back. And believe me, it's really an impressive group of people. You know you're family and especially Berkeley in the video. I hope you know that the redhead, the certified of the year is the best of the best. The cream of the crop and your dad is the best of the best of that. So you should be very, very happy for that. I also and I also can't wait. Teo, I also can't wait to come back here on this stage ten years from now and present that same award to you. Berkeley. So great. You should be proud. You know, everything you've heard about today is just a small representation of what's ahead of us. We've had us. We've had a set of goals and realize some bold goals over the last number of years that have gotten us to where we are today. Just to recap those bold goals First bait build a company based solely on open source software. It seems so logical now, but it had never been done before. Next building the operating system of the future that's going to run in power. The enterprise making the standard base platform in the op in the Enterprise Olympics based operating system. And after that making hybrid cloud the architecture of the future make hybrid the new data center, all leading to the largest software acquisition in history. Think about it around us around a company with one hundred percent open source DNA without. Throughout. Despite all the fun we encountered over those last seventeen years, I have to ask, Is there really any question that open source has won? Realizing our bold goals and changing the way software is developed in the commercial world was what we set out to do from the first day in the Red Hat was born. But we only got to that goal because of you. Many of you contributors, many of you knew toe open source software and willing to take the risk along side of us and many of partners on that journey, both inside and outside of Red Hat. Going forward with the reach of IBM, Red hat will accelerate. Even Mohr. This will bring open source general innovation to the next generation hybrid data center, continuing on our original mission and goal to bring open source technology toe every corner of the planet. What I what I just went through in the last hour Soul, while mind boggling to many of us in the room who have had a front row seat to this overto last seventeen plus years has only been red hats. First step. Think about it. We have brought open source development from a niche player to the dominant development model in software and beyond. Open Source is now the cornerstone of the multi billion dollar enterprise software world and even the next generation hybrid act. Architecture would not even be possible without Lennox at the core in the open innovation that it feeds to build around it. This is not just a step forward for software. It's a huge leap in the technology world beyond even what the original pioneers of open source ever could have imagined. We have. We have witnessed open source accomplished in the last seventeen years more than what most people will see in their career. Or maybe even a lifetime open source has forever changed the boundaries of what will be possible in technology in the future. And in the one last thing to say, it's everybody in this room and beyond. Everyone outside continue the mission. Thanks have a great sum. It's great to see it
SUMMARY :
Ladies and gentlemen, please welcome Red Hat President Products and Technologies. Kennedy setting the gold to the American people to go to the moon. that point I knew that despite the promise of Lennox, we had a lot of work ahead of us. So it is an honor for me to be able to show it to you live on stage today. And we're not about the clinic's eight. And Morgan, There's windows. That means that for the first time, you can log in from any device Because that's the standard Lennox off site. I love the dashboard overview of the system, You see the load of the system, some some of its properties. So what about if I have to add a whole new application to this environment? Which the way for you to install different versions of your half stack that That is fantastic and the application streams Want to keep up with the fast moving ecosystems off programming I know some people were thinking it right now. everyone you want two or three or whichever your application needs. And I'm going to the rat knowledge base and looking up things like, you know, PV create VD, I've opened the storage space for you right here, where you see an overview of your storage. you know, we'll have another question for you. you know a lot of people, including me and people in the audience like that dark out right? much easier, including a post gra seeker and, of course, the python that we saw right there. Yeah, absolutely. And it's saved so that you don't actually have to know all the various incantations from Amazon I All right, Well, if you want to prevent a holy war in your system, you can actually use satellite to filter that out. Okay, So this VM image we just created right now from that blueprint this is now I can actually go out there and easily so you can really hit your Clyburn hybrid cloud operating system images. and I just need a few moments for it to build. So while that's taking a few moments, I know there's another key question in the minds of the audience right now, You see all my relate machines here, including the one I showed you what Consul on before. Okay, okay, so now it's progressing. it's progressing. live upgrade on stage. Detective that and you know, it doesn't run the Afghan cause we don't support operating that. So the good news is, we were protected from possible failed upgrade there, That's the idea. And I really love what you showed us there. So you were away for so long. So the really cool thing about this bird is that all of these images were built So thank you so much for that large. more to talk to you about. I'm going to show you here a satellite inventory and his So he's all the machines can get updated in one fell swoop. And there's one thing that I want to bring your attention to today because it's brand new. I know that in the minds of the audience right now. I've actually been waiting for a while patiently for you to get to the really good stuff. there's one more thing that I wanted to let folks know about. next eight and some features that we have there. So, actually, one of the key design principles of relate is working with our customers over the last twenty years to integrate OK, so we basically have this new feature. So And this is this list is growing every single day, so customers can actually opt in to the rules that are most But it comes to CVS and things that nature. This is the satellite that we saw before, and I'll grab one of the hosts and I love it so it's just a single command and you're ready to register this box right now. I'm going to show you one more thing. I know everyone's waiting for it as well, But hey, you're VM is ready. Yeah, insights is a really cool feature And I've got it in all my images already. the machines registering on cloud that redhead dot com ready to be managed. OK, so all those onstage PM's as well as the hybrid cloud VM should be popping in IRC Post Chris equals Well, We saw that in the overview, and I can actually go and get some more details about what this everybody to go try this like, we really need to get this thing going and try it out right now. don't know, sent about the room just yet. And even though it's really easy to get going on and we kind of, you know, when a little bit sideways here moments. I went brilliant. We hear about that all the time, as I just told Please welcome Lawrence Livermore National Laboratory. And thank thank you so much for coming for But first and foremost, our job is to ensure the safety, and for the geeks in the audience, I think there's a few of them out there. before And you know, Vendors seldom had a system anywhere near the size of ours, and we couldn't give them our classified open source, you know, for even open source existing. And if the security vulnerability comes out, we don't have to chase around getting fixes from Multan slo all the way to the extract excess Excuse scale supercomputing. share any more details about that system right now, but we are hoping that we're going to be able of the data center spread across so many multiple environments, management had to be I know all of you have heard we're talking to pretend to new customers about the travel out. Earlier we showed you read Enterprise Clinic St running on lots of In large part, that's because open shit for has extended management of the clusters down to the infrastructure, you can now see the machines that make up the cluster where machine represents the infrastructure. Thes software operators are responsible for aligning the cluster to a desired state. of Cooper Netease Technologies that have the operational characteristics that Dan's going to actually let us has made the sequel server operator available to me and my team. Okay, so this point we can kind of provisions, And if I scroll to the list, we can see the different workloads Jessica just mentioned Okay, But And the way they all those killers working is Okay, so looks like capacity planning and automation is fully, you know, handle this point. Is the cluster admin right now into the console? This gives a cluster I've been the ability to maintain the operators they've already installed. So this is our products application that's talking to that sequel server instance. So, you know, everyone in this room, you know, wants to see you hit that upgrade button. And that point, the new, softer operator will notice. So glad the team doesn't have to worry about that anymore and just got I think enough of these might have run by Now, if you try your app again Let's see Jessica's application up here. And yet look, we're We're into two before we're onto three. So I'm going to switch this automatic approval. And so I was glad you guys got a chance to see that rolling update across the cluster. And I'll dig into the azure cluster that we were just taking a look at. all you have to do is log in with your red hair credentials to get access. So one console, one user experience to see across the entire hybrid cloud we saw earlier with Red Thanks so much to burn his team. of technology, Rich Hodak. How you doing? center all the way to the edge while being as effective as you have been over of the open hybrid cloud, and now we're going to show you a few more things. You're in the business of oil and gas from the business retail. And this is your crew vanities. Well, that's the one that my team built right here on this stage. Oh, large shirt, you windows. open shift container storage automatically detects the available hardware configuration to What kind of storage would you What, What kind of applications would you use with the storage? four hundred messages for second, the system seems to be performing well, right? Now I am a curious because I know other folks in the audience want to know this too. So you can really use the latest coolest to manage And but I am curious about the azure functions component. and this azure function, you know, Let's see if this will We're going to see the event triggered. So next, Now let's move that note to maintain it. I wanna make sure you understand one thing, and that is there is no underlying virtual ization software here. You know, the events in the event stream changes have started to happen. And if we go to Twitter? All right, we got tweets. No. So we want to bring you a cloud like experience, but this means is I want you to go out there and think about visiting our partner Del and their booth where they have one. Right here, Right now. So, to close the loop, you can have your plaster connected to cloud redhead These clusters get a chance to talk to them about how to run your open shift for on a bare metal Thank you. rail, that the platform has to be developer friendly. Please welcome. What we go you guys trying to accomplish at BP and and How is the goal One of our strategic priorities that we have is to modernize the whole group on. So we're using chlo based technologies And highlight in the skill part of this presentation We're going to meet the type of person that makes And so in the early eighties, welcome Red Hat Certified Professional of the Year Jason Hyatt. So I'd liketo I'd like to present this to you right now. to bring my family here to show the experience. before we leave before we leave the stage, you know, I just wanted to ask, What's the most important So I think the most important thing is you have to be a continuous learner you can't really settle for. And in the one last thing to say, it's everybody in this room and
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Mike Evans, Red Hat | Google Cloud Next 2019
>> reply from San Francisco. It's the Cube covering Google Club next nineteen Tio by Google Cloud and its ecosystem partners. >> We're back at Google Cloud next twenty nineteen. You're watching the Cube, the leader in live tech coverage on Dave a lot with my co host to minimum John Farriers. Also here this day. Two of our coverage. Hash tag. Google Next nineteen. Mike Evans is here. He's the vice president of technical business development at Red Hat. Mike, good to see you. Thanks for coming back in the Cube. >> Right to be here. >> So, you know, we're talking hybrid cloud multi cloud. You guys have been on this open shift for half a decade. You know, there were a lot of deniers, and now it's a real tail one for you in the whole world is jumping on. That bandwagon is gonna make you feel good. >> Yeah. No, it's nice to see everybody echoing a similar message, which we believe is what the customers demand and interest is. So that's a great validation. >> So how does that tie into what's happening here? What's going on with the show? It's >> interesting. And let me take a step back for us because I've been working with Google on their cloud efforts for almost ten years now. And it started back when Google, when they were about to get in the cloud business, they had to decide where they're going to use caveat present as their hyper visor. And that was a time when we had just switched to made a big bet on K V M because of its alignment with the Lenox Colonel. But it was controversial and and we help them do that. And I look back on my email recently and that was two thousand nine. That was ten years ago, and that was that was early stages on DH then, since that time, you know, it's just, you know, cloud market is obviously boomed. I again I was sort of looking back ahead of this discussion and saying, you know, in two thousand six and two thousand seven is when we started working with Amazon with rail on their cloud and back when everyone thought there's no way of booksellers goingto make an impact in the world, etcetera. And as I just play sort of forward to today and looking at thirty thousand people here on DH you know what sort of evolved? Just fascinated by, you know, sort of that open sources now obviously fully mainstream. And there's no more doubters. And it's the engine for everything. >> Like maybe, you know, bring us inside. So you know KK Veum Thie underpinning we know well is, you know, core to the multi clouds tragedy Red hat. And there's a lot that you've built on top of it. Speak, speak a little bit of some of the engineering relationships going on joint customers that you have. Ah, and kind of the value of supposed to, you know, write Hatton. General is your agnostic toe where lives, but there's got to be special work that gets done in a lot of places. >> Ralph has a Google. Yeah, yeah, yeah. >> Through the years, >> we've really done a lot of work to make sure that relative foundation works really well on G C P. So that's been a that's been a really consistent effort and whether it's around optimization for performance security element so that that provides a nice base for anybody who wants to move any work loader application from on crime over there from another cloud. And that's been great. And then the other maid, You know, we've also worked with them. Obviously, the upstream community dynamics have been really productive between Red Hat and Google, and Google has been one of the most productive and positive contributors and participants and open source. And so we worked together on probably ten or fifteen different projects, and it's a constant interaction between our upstream developers where we share ideas. And do you agree with this kind of >> S O Obviously, Cooper Netease is a big one. You know, when you see the list, it's it's Google and Red Hat right there. Give us a couple of examples of some of the other ones. I >> mean again, it's K B M is also a foundation on one that people kind of forget about that these days. But it still is a very pervasive technology and continuing to gain ground. You know, there's all there's the native stuff. There's the studio stuff in the AML, which is a whole fascinating category in my mind as well. >> I like history of kind of a real student of industry history, and so I like that you talk to folks who have been there and try to get it right. But there was a sort of this gestation period from two thousand six to two thousand nine and cloud Yeah, well, like you said, it's a book seller. And then even in the down turn, a lot of CFO said, Hey, cap backstop ex boom! And then come out of the downturn. And it was shadow I t around that two thousand nine time frame. But it was like, you say, a hyper visor discussion, you know, we're going to put VM where in in In our cloud and homogeneity had a lot of a lot of traditional companies fumbling with their cloud strategies. And and And he had the big data craze. And obviously open source was a huge part of that. And then containers, which, of course, have been around since Lennox. Yeah, yeah, and I guess Doctor Boom started go crazy. And now it's like this curve is reshaping with a I and sort of a new era of data thoughts on sort of the accuracy of that little historical narrative and and why that big uptick with containers? >> Well, a couple of things there won the data, the whole data evolution and this is a fascinating one. For many, many years. I'm gonna be there right after nineteen years. So I've seen a lot of the elements of that history and one of the constant questions we would always get sometimes from investor. Why don't you guys buy a database company? You know, years ago and we would, you know, we didn't always look at it. Or why aren't you guys doing a dupe distribution When that became more spark, etcetera. And we always looked at it and said, You know, we're a platform company and if we were to pick anyone database, it would only cover some percentage and there's so many, and then it just kind of upsets the other. So we've we've decided we're going to focus, not on the data layer. We're going to focus on the infrastructure and the application layer and work down from it and support the things underneath. So it's consistent now with the AML explosion, which, you know, we're who was a pioneer of AML. They've got some of the best services and then we've been doing a lot of work within video in the last two years to make sure that all the GP use wherever they're run. Hybrid private cloud on multiple clouds that those air enabled and Raylan enabled in open shift. Because what we see happening and in video does also is right now all the applications being developed by free mlr are written by extremely technical people. When you write to tense airflow and things like that, you kind of got to be able to write a C compiler level, but so were working with them to bring open shift to become the sort of more mass mainstream tool to develop. A I aml enable app because the value of having rail underneath open shift and is every piece of hardware in the world is supported right for when that every cloud And then when we had that GPU enablement open shift and middleware and our storage, everything inherits it. So that's the That's the most valuable to me. That's the most valuable piece of ah, real estate that we own in the industry is actually Ralph and then everything build upon that and >> its interest. What you said about the database, Of course, we're a long discussion about that this morning. You're right, though. Mike, you either have to be, like, really good at one thing, like a data stacks or Cassandra or a mongo. And there's a zillion others that I'm not mentioning or you got to do everything you know, like the cloud guys were doing out there. You know, every one of them's an operational, you know, uh, analytics already of s no sequel. I mean, one of each, you know, and then you have to partner with them. So I would imagine you looked at that as well. I said, How're we going to do all that >> right? And there's only, you know, there's so many competitive dynamics coming at us and, you know, for we've always been in the mode where we've been the little guy battling against the big guys, whoever, maybe whether it was or, you know, son, IBM and HP. Unix is in the early days. Oracle was our friend for a while. Then they became. Then they became a nen ime, you know, are not enemy but a competitor on the Lennox side. And the Amazon was early friend, and then, though they did their own limits. So there's a competitive, so that's that's normal operating model for us to us to have this, you know, big competitive dynamic with a partnering >> dynamic. You gotta win it in the marketplace that the customers say. Come on, guys. >> Right. We'Ll figure it out >> together, Figured out we talked earlier about hybrid cloud. We talked about multi cloud and some people those of the same thing. But I think they actually you know, different. Yeah, hybrid. You think of, you know, on prim and public and and hopefully some kind of level of integration and common data. Plain and control plan and multi cloud is sort of evolved from multi vendor. How do you guys look at it? Is multi cloud a strategy? How do you look at hybrid? >> Yeah, I mean, it's it's it's a simple It's simple in my mind, but I know the words. The terms get used by a lot of different people in different ways. You know, hybrid Cloud to me is just is just that straightforward. Being able to run something on premise have been able to run something in any in a public cloud and have it be somewhat consistent or share a bowl or movable and then multi cloud has been able to do that same thing with with multiple public clouds. And then there's a third variation on that is, you know, wanting to do an application that runs in both and shares information, which I think the world's you know, You saw that in the Google Antos announcement, where they're talking about their service running on the other two major public cloud. That's the first of any sizable company. I think that's going to be the norm because it's become more normal wherever the infrastructure is that a customer's using. If Google has a great service, they want to be able to tell the user toe, run it on their data there at there of choice. So, >> yeah, so, like you brought up Antos and at the core, it's it's g k. So it's the community's we've been talking about and, he said, worked with eight of us work for danger. But it's geeky on top of those public clouds. Maybe give us a little bit of, you know, compare contrast of that open shift. Does open ship lives in all of these environments, too, But they're not fully compatible. And how does that work? So are >> you and those which was announced yesterday. Two high level comments. I guess one is as we talked about the beginning. It's a validation of what our message has been. Its hybrid cloud is a value multi clouds of values. That's a productive element of that to help promote that vision And that concept also macro. We talked about all of it. It it puts us in a competitive environment more with Google than it was yesterday or two days ago. But again, that's that's our normal world way partnered with IBM and HP and competed against them on unit. We partner with that was partnered with Microsoft and compete with them, So that's normal. That said, you know, we believe are with open shift, having five plus years in market and over a thousand customers and very wide deployments and already been running in Google, Amazon and Microsoft Cloud already already there and solid and people doing really things with that. Plus being from a position of an independent software vendor, we think is a more valuable position for multi cloud than a single cloud vendor. So that's, you know, we welcome to the party in the sense, you know, going on prom, I say, Welcome to the jungle For all these public called companies going on from its, you know, it's It's a lot of complexity when you have to deal with, You know, American Express is Infrastructure, Bank of Hong Kong's infrastructure, Ford Motors infrastructure and it's a it's a >> right right here. You know Google before only had to run on Google servers in Google Data Center. Everything's very clean environment, one temperature on >> DH Enterprise customers have it a little different demands in terms of version ality and when the upgrade and and how long they let things like there's a lot of differences. >> But actually, there was one of the things Cory Quinn will. It was doing some analysis with us on there. And Google, for the most part, is if we decide to pull something, you've got kind of a one year window to do, you know? How does Red Hot look at that? >> I mean, and >> I explained, My >> guess is they'LL evolve over time as they get deeper in it. Or maybe they won't. Maybe they have a model where they think they will gain enough share and theirs. But I mean, we were built on on enterprise DNA on DH. We've evolved to cloud and hybrid multi cloud, DNA way love again like we love when people say I'm going to the cloud because when they say they're going to the cloud, it means they're doing new APs or they're modifying old apse. And we have a great shot of landing that business when they say we're doing something new >> Well, right, right. Even whether it's on Prem or in the public cloud, right? They're saying when they say we'LL go to the club, they talk about the cloud experience, right? And that's really what your strategy is to bring that cloud experience to wherever your data lives. Exactly. So talking about that multi cloud or a Romney cloud when we sort of look at the horses on the track and you say Okay, you got a V M. We're going after that. You've got you know, IBM and Red Hat going after that Now, Google sort of huge cloud provider, you know, doing that wherever you look. There's red hat now. Course I know you can't talk much about the IBM, you know, certainly integration, but IBM Executive once said to me still that we're like a recovering alcoholic. We learned our lesson from mainframe. We are open. We're committed to open, so we'LL see. But Red hat is everywhere, and your strategy presumably has to stay that sort of open new tia going last year >> I give to a couple examples of long ago. I mean, probably five. Six years ago when the college stuff was still more early. I had a to seo conference calls in one day, and one was with a big graphics, you know, Hollywood Graphics company, the CEO. After we explained all of our cloud stuff, you know, we had nine people on the call explaining all our cloud, and the guy said, Okay, because let me just tell you, right, that guy, something the biggest value bring to me is having relish my single point of sanity that I can move this stuff wherever I want. I just attach all my applications. I attached third party APS and everything, and then I could move it wherever we want. So realize that you're big, and I still think that's true. And then there was another large gaming company who was trying to decide to move forty thousand observers, from from their own cloud to a public cloud and how they were going to do it. And they had. They had to Do you know, the head of servers, a head of security, the head of databases, the head of network in the head of nine different functions there. And they're all in disagreement at the end. And the CEO said at the end of day, said, Mike, I've got like, a headache. I need some vodka and Tylenol now. So give me one simple piece of advice. How do I navigate this? I said, if you just write every app Terrell, Andrzej, boss. And this was before open shift. No matter >> where you want >> to run him, Raylan J. Boss will be there, and he said, Excellent advice. That's what we're doing. So there's something really beautiful about the simplicity of that that a lot of people overlooked, with all the hand waving of uber Netease and containers and fifty versions of Cooper Netease certified and you know, etcetera. It's it's ah, it's so I think there's something really beautiful about that. We see a lot of value in that single point of sanity and allowing people flexibility at you know, it's a pretty low cost to use. Relish your foundation >> over. Source. Hybrid Cloud Multi Cloud Omni Cloud All tail wins for Red Hat Mike will give you the final world where bumper sticker on Google Cloud next or any other final thoughts. >> To me, it's It's great to see thirty thousand people at this event. It's great to see Google getting more and more invested in the cloud and more and more invested in the enterprise about. I think they've had great success in a lot of non enterprise accounts, probably more so than the other clowns. And now they're coming this way. They've got great technology. We've our engineers love working with their engineers, and now we've got a more competitive dynamic. And like I said, welcome to the jungle. >> We got Red Hat Summit coming up stew. Writerly May is >> absolutely back in Beantown data. >> It's nice. Okay, I'll be in London there, >> right at Summit in Boston And May >> could deal. Mike, Thanks very much for coming. Thank you. It's great to see you. >> Good to see you. >> All right, everybody keep right there. Stew and I would back John Furry is also in the house watching the cube Google Cloud next twenty nineteen we'LL be right back
SUMMARY :
It's the Cube covering Thanks for coming back in the Cube. So, you know, we're talking hybrid cloud multi cloud. So that's a great validation. you know, it's just, you know, cloud market is obviously boomed. Ah, and kind of the value of supposed to, you know, Yeah, yeah, yeah. And do you agree with this kind of You know, when you see the list, it's it's Google and Red Hat right there. There's the studio stuff in the AML, But it was like, you say, a hyper visor discussion, you know, we're going to put VM where in You know, years ago and we would, you know, we didn't always look at it. I mean, one of each, you know, and then you have to partner with them. And there's only, you know, there's so many competitive dynamics coming at us and, You gotta win it in the marketplace that the customers say. We'Ll figure it out But I think they actually you know, different. which I think the world's you know, You saw that in the Google Antos announcement, where they're you know, compare contrast of that open shift. you know, we welcome to the party in the sense, you know, going on prom, I say, Welcome to the jungle For You know Google before only had to run on Google servers in Google Data Center. and how long they let things like there's a lot of differences. And Google, for the most part, is if we decide to pull something, And we have a great shot of landing that business when they say we're doing something new talk much about the IBM, you know, certainly integration, but IBM Executive one day, and one was with a big graphics, you know, at you know, it's a pretty low cost to use. final world where bumper sticker on Google Cloud next or any other final thoughts. And now they're coming this way. Writerly May is It's nice. It's great to see you. Stew and I would back John Furry is also in the house watching the cube Google Cloud
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Wrap | IBM Innovation Day 2018
from Yorktown Heights New York it's the queue coverings IBM cloud innovation be brought to you by IBM hi I'm Peter Burris and we have wrapped our the cubes coverage of IBM innovation day here at the Thomas J Watson Research Center in Yorktown Heights now for anybody that's been in the industry for a while you know that this is one of the mecca's of the computing industry this is where an enormous number of innovations have taken place innovations about relating to semiconductor processes and you know CPU architectures innovations relating to middleware and innovations relating to database management and very importantly innovations relating to how customers and companies engage to be more successful with technology and in many respects that's really what's happening with the overall drive to cloud is to bring closer together that invention that takes place and pushes forward what technology can do and then a delivery model that's focused on ensuring the customers can actually more easily do it and IBM is absolutely part of that conversation we'll be going forward especially as we think about how those high-value legacy applications are going to be employed within a cloud context to further drive transaction capabilities with event capabilities in the cloud we've had some great conversations we've heard for example from Hilary hunter who's a CTO here at cloud infrastructure about the new role that opend plays within innovation how IBM is trying to further leverage that with the Red Hat acquisition we've had great conversations with Jason McGee talking about how the developer mindsets evolving in response to some new innovations with cloud we've heard from a number of other individuals I won't list them all but if I were trying to summarize the three points that I think kept coming through it's number one the cloud does force changes to the way you think about business problems and methods tooling and approaches for doing that are starting to mature very rapidly Micro services for an example for example is not just a technology it's also an approach to thinking about a problem and that informs everything I did the second thing that we've heard is that can't just talk about greenfield applications we've had this enormous investment in applications have been running businesses for a long time of those applications tend to be very stateful they tend to be very database driven they tend to be very operational in nature those applications have to move forward if nothing more from at least from a management standpoint how can we bring a management mindset an operating model of the cloud to start to channel or structure change and evolve how we manage those applications but ultimately bring new classes of services to those applications I think the last one that we've heard over and over and over it that this really is gonna require a strong community we have to take a community approach to invention you have to take a community approach to innovation and the social change is required to take advantage of technology and achieve the business outcomes that we want and if one thing has come through loud and clear through all the conversations is that that this year IBM think or I didn't think 2019 San Francisco is gonna be a great place to be able to get together with peers and have those conversations and think about the outcomes that enterprises want to achieve and then talk to people that can actually help you get there and one of the things that I find interesting about think this year is that the industry's changing we're seeing new rules or evolution of roles and an evolution of how those roles work together and think is actually starting to reflect that it's manifesting itself itself there's a couple of campuses one that's focused more on data and AI a very very natural binding or combining and one that's focused more on infrastructure and cloud again very natural so I hope to see be able to carry on and continue these conversations we've had today at IBM think and hope to see you there as well so once again this is Peter Burris Ricky bond the cube from the IBM from the from the illustrious from the vaunted Thomas J Watson Research Center in Yorktown Heights thanks very much for watching the cube today [Music]
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Jim Comfort, IBM | IBM Innovation Day 2018
>> From Yorktown Heights, New York, it's theCUBE, covering IBM Cloud Innovation Day. Brought to you by IBM. >> Hi, I'm Peter Burris from Wikibon, and you're watching theCUBE being broadcast from IBM Innovation Day at the Thomas J. Watson Research Lab in beautiful Yorktown, New York. And we've had a number of great conversations thus far, we've got some more on the horizon, stay with us. Now, we've got Jim Comfort. Jim Comfort is the General Manager of Hybrid Cloud Services at IBM. Jim, welcome to theCUBE. >> Thank you, Peter, glad to be here. >> So, Jim, what does Hybrid Cloud Services as a group do? >> Actually, we run infrastructure for clients. That's our business, but we help you advise, build and manage private cloud. Advise, build and manage consumption of public cloud, Azure, Google, IBM, and we help you manage and stitch all of that together. >> So a lot of people think of cloud and they think of this monolithic thing. "If I go to the cloud, suddenly my business has changed." But there's more to it than that. There's a number of different things that a business has to be successful at to succeed at getting to the cloud. What is your perspective on that? >> Well, I completely agree. And this is kind of my first conversation with clients is, you need a business strategy, but to execute that strategy you have to realize it will touch most everything in your business. It'll touch infrastructure, it'll touch applications, it'll touch your dev ops, or your development process morph to dev ops. It'll touch your operations very profoundly, this whole SRE thought, and it will test your data governance and management as well as your security and compliance. So that's the scope that you have to comprehend. >> But most people, they start with perhaps the infrastructure first and end up with the data last. Is that the right way to think about this? >> I agree, many do, and actually I have not seen many build-it-they-will-come strategies succeed. And so what I really look for is, do you understand the business drivers? Top-line revenue growth, new markets, new insights, new data, and from that can you derive a technology strategy? What I've seen happen in many cases is, if you start from the bottom up you'll be trapped in what I call the religious wars of technology that never end. >> And most people, a lot of folks start from the bottom up, because they start from the technology side of the business. >> Correct. >> Are you seeing more business people getting engaged, and conceptualizing what the strategy needs to be? >> I am, and it starts on both sides. The business people will say, "I need to move faster than you can move, so I'm going to do something different," and the IT people will say, "I can do that for you, here's what you need." The two signatures of the most successful transformations are does the line of business and the IT have the relationship to collaborate so they actually learn together? And then if they have that, have they actually created a team that understands the new as well as they understand the existing or the old, so they can actually understand what's real, what's not, where's the hype, what really happens. And then they get into the rational, real planning decision. >> So as you think about some of the assessment challenges, because you said you go through the assessment process, what are some of the key questions that a client should start with as they think about undertaking this journey? >> Well, number one is start with the business driver. I said that already, but you have to start with understanding what you're trying to accomplish so you can make choices. And the other is, start small enough and get to the end of something so that you know what the reality is, and that's where our, this is where we bring in our methods. When you hear us talk about the garage method, you hear us talk about MVPs and all the language everyone wants to use. We like to start with something, and start that iterative cycle of learning. That's the key. >> So with an iterative cycle of learning, in many respects this whole notion of agility is predicated on this idea of being agile or iterative. But it's also empirical, knowing what the data is, knowing what the data says, and being opportunistic. How does a customer balance that as they get going, say early on in the cloud journey? >> I think, again, most of what we're talking about in digital transformations is new insights that will help your business. That could be from data that you had, it could be new data. And if they think about it, what insights am I looking for? What new experience am I trying to create, and what do I need to do that? Then you start to get people to step back and think, well, what are all the possibilities? And now, how do we tackle that? So it starts from realizing, what insight am I looking for? >> So there's a lot of invention happening in the industry. >> Oh, yeah. >> And enormous new things being created. Customers are being overwhelmed at trying to adopt them. The innovation side, the social side of effecting a change in the business. You mentioned some of the markers for success and putting together the strategy. Go forward a little bit. What are some of the companies that have successfully gotten to that end stage maturity doing differently? >> We have a number of very good ones. I mean, a very clear one in my mind is American Airlines, where they were really trying to change the experience. They had three distinct things that had grown up over time, the mobile experience, the kiosk experience and the Web experience. Three completely different things. They brought it together, converged it, modernized it, and now completely changed the experience and the speed with which they can now act on what they see for their clients or for their customers, all of us. But also as they get new ideas, the speed and the velocity that they can bring those in is phenomenal. >> And that improves their ecosystem, their ability to work with a lot of others as well. >> Their ecosystem, how to work with others, how to bring in new ideas. And this is all, for them it's all about client satisfaction and service to their end client, to the end user. That's what it was. It had a lot of technology dimensions, but they were very clear the experience they were trying to attack. >> So next February, IBM Think, 30-plus thousand people descending upon San Francisco. You guys are taking it over. What kind of conversations are going to be on your agenda as you work with customers and partners to get this message out? >> Well, it's really two things. I often joke the blessing and curse of IBM is the breadth of our portfolio. It's a very large place, but we actually have a very simple, clear way to talk to, advise, move, build and manage. Those are the steps you need in your journey. Now, which journey for you, which type of thing. But that, we have clarity on that, and I think you'll see that displayed at Think and get to understand it. The other thing is that we have a lot of experiential and real practical, we've made this happen for many large clients at scale, and I think that what we want people to understand is we can help you that same way. It's really pretty simple. >> Jim Comfort, General Manager Hybrid Cloud Services at IBM. Thanks for being on theCUBE. >> Thank you, Peter. >> And we'll be back momentarily with more from theCUBE at IBM Innovation Day here at the Thomas J. Watson Research Center in New York.
SUMMARY :
Brought to you by IBM. the horizon, stay with us. and we help you manage and and they think of this monolithic thing. So that's the scope that Is that the right way to think about this? and from that can you derive technology side of the business. and the IT people will say, of something so that you say early on in the cloud journey? and what do I need to do that? happening in the industry. of effecting a change in the business. and the speed with which they can now And that improves their ecosystem, the experience they were trying to attack. are going to be on your agenda Those are the steps you Hybrid Cloud Services at IBM. at the Thomas J. Watson
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Don Boulia, IBM | IBM Innovation Day 2018
>> From York Town Heights, New York, it's theCUBE covering IBM Cloud Analyst Summit, brought to you by IBM. (techy music) >> Hi, welcome back, I'm Peter Burris of theCUBE, and we're having conversations here at the IBM Innovation Day at the Thomas J. Watson Research Lab in York Town Heights, New York. We've got a great conversation. Don Bolia is the general manager of cloud developer services at IBM, welcome to theCUBE, Don. >> Thank you very much. >> Or should I say welcome back to theCUBE? >> (chuckling) Yes, thank you. >> So, Don, we were talking with one of your colleagues, Hillery Hunter, who's the CTO-- >> Mm-hm. >> Of here at the cloud infrastructure team, and about the fact that everybody's talking about the rate of growth of data, and nobody's really discussing the rate of growth of software, which is perhaps even more important, ultimately, to business. What is that rate of growth look like, and how is it related to the role of cloud? >> Yeah, so it's a great question. I mean, with my role as kind of owner of our platform services from the cloud perspective, one of the things we've noticed over the last probably five or 10 years is just a massive rate and pace change with respect to iteration on the software development cycle. So, they started with mobile, I would say, and then has moved to cloud since then, where you know, the expectation is everything is updating all the time, you know, everyday, all times of the day. Within our own Kubernetes and container service, as an example, we push over 500 updates a week to that software stack on behalf of our customers, and so I think there's a rate and pace of how things are changing from that perspective, but then there's also the fact that everybody's leveraging those services to then build the next generation of software. So, in our case we have a set of base services that I provide for things like containers that then the Watson team, for example, uses to build their microservices, which are then, you know, realized as machine learning and other types of services that they provide. So, you see the stacking of software, if you will, from you know, the high iteration rate at the bottom all the way to the next level and the next level, and the ability to unlock value now is something that happens in, you know, hours in some cases, or a couple of days, whereas before just provisioning the software would've taken months, and so we're really seeing just a whole change in the way people can develop things and how quickly they can get to the end result. >> Now, we're here at the Thomas J. Watson Research Lab, and downstairs is this wall of all IBM fellows, and one of them E.F. Codd, the famous originator of database and the role that SQL played, et cetera-- >> Mm-hm. >> In relational database technology. He wrote a seminal paper back in the early 1970s about how the notion of developer was going to evolve over time, and he might've been a little aggressive in thinking that we were going to end up with these citizens developers than we actually happened, but we are seeing the role of developer changing, and we are seeing new classes of professionals become more developer-like. >> Mm-hm. >> How is that relationship changing the way that we think of developer services that you serve? >> Yeah, it's a great question. I think, first of all, software is sort of invading almost every single industry, and so, you know, people have got to have some amount of those skills to be able to function in kind of the optimal way for whatever industry they're in. So, what we're seeing is that as we've built more and more foundational services, the act of actually creating something new is more about stitching together, composing, orchestrating a set of things, as opposed to really building from scratch everything from the ground up, and you know, things like our Watson services are a great example, right? The ability to tap into something like that with a couple lines of code in an hour, as opposed to what would've taken, you know, months, years, whatever, and even really, frankly, been out of the reach of most developers to begin with is now something you can have somebody come in and do, you know, with a fairly low level of skill and get a good result on the outside. >> So, we've got more demand for code as we move to digital business, more people participating in that process, cloud also enables paths, a lot of new classes of tools that are going to increase the productivity-- >> Yep. >> Including automated code generation. How is the process, how is that tool set evolving, especially as it pertains to the cloud? >> Yeah, so I think one of the mantras of cloud is automation, and in order to standardize and automate, that's really how you get to the kind of scale that we would see in, say, a public cloud like the IBM cloud. So, it really is kind of a fundamental premise of anything you do has to be something that you automate, and so we've seen a whole class of tools, to your points, really start to emerge, which allow people to get that kind of, you know, automated capability. So, nobody thinks of, for example, creating a, you know, a build pipeline these days without using a set of tools. You know, often they're opensource tools, and there's a lot of choice within that whole spectrum of tools, and we support a bunch of different varieties, but you would never think today of having a build process that isn't totally automated, right, that can't be instantly recreated. Even the whole process of how you deploy code in a cloud these days is sort of an assumption that you can destroy that and restart at any point, and in order to do that, you really need the automation behind that, so I think it's a base premise now. I don't think you can really be at the velocity that people are expecting out of software without having a totally automated process to go through that. >> So, any digital business strategy presumes that data's an asset, and things that are related to data are assets, including software in many... Well, software is data when you come right down to it. >> Mm-hm. >> And we want to exploit that data and generate new sources of value out of that data, and that's one of the predicates of digital business, but at the same time we also want to protect those attributes of data-- >> Mm-hm. >> That are our IP, our enterprise's distinction. As we move forward with software, how do we reconcile that tension between more openness and generating a community that's capable of improving things, while at the same time ensuring that we've got good control over our IP where it actually does create a business differentiation? >> Now, that's right, and you're right, data's king. So, you know, the software can do, you know, a set of things, but most of the time it's operating on a set of that data, and that data's where the true value that you can unlock comes from. Our policy, from an IBM perspective, has always been that, you know, your data is yours, and to your point, this IP that you may want to protect, and we try to give you the tools to do that, and so a lot of our philosophy, within the cloud in particular, is around things like Bring Your Own Key, where you have control of the keys that encrypt that data that's in the cloud. In fact, we would like to be totally out of that loop, quite frankly, and have it be something that is controlled by our clients, and that they can, you know, get the value they're looking for, and so we'll never have a situation where one of our services is, you know, using or acting on data that is really, you know, not ours to use, and so that's been a fundamental premise of the cloud as we go forward, and again, we continue to provide a set of tools that really let you manage that, and to your point, you know, not everything gets managed at the same level. Some things are highly protected, and therefore have, you know, layers and layers of security policy around them, and there's other examples where, you know, you're relatively able to make that open through a set of APIs, for example, and let everybody have access it. From our perspective, though, that's really a client choice, and so for us it's about giving the right tools so that they can do the job they need to do. >> February 2019, San Francisco, IBM's taking over San Francisco with the IBM THINK show. What types of conversations are you looking forward to having with customers? What excites you about the 2019 version? >> Yeah, so I mean it's a great venue. It is absolutely, you know, something that I look forward to every year. I know my team looks forward to it, as well. I mean, the amount of interaction we get with clients... I mean, it's really all about the client stories, so you know, what are they able to do, in my case, with our cloud services. What can I learn about what they've done, and how, you know, can we then leverage that to make our services better, and so, you know, to me it's all about, you know, what you can learn from others, and it's a great form to be able to do that and there's a lot of great things that, you know, you can dive deep on. You get access to a lot of the IBM technical experts, so I have all of my, you know, fellows and distinguished engineers there, you know, on hand, and just great conversations. There's always great insights that you get from it, highly recommend it. >> Don Bolia, IBM general manager of cloud developer services, thanks very much for being on theCUBE. >> Thank you. >> Once again, we'll be back from IBM Innovation Day here at Thomas J. Watson Research Center in York Town Heights, talk to you soon. (techy music)
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Denis Kennelly, IBM | IBM Innovation Day 2018
>> From Yorktown Heights, New York, it's theCUBE, covering IBM Cloud Innovation Day, brought to you by IBM. >> I'm Peter Burris of Wikibon. Welcome back to IBM Innovation Day, covered by theCUBE, from beautiful Yorktown Heights, New York, Thomas J. Watson Research Center. A lot of great conversations about the journey to the cloud and what it means, and we're going to have another one here with Denis Kennelly, who is the General Manager of Cloud Integration in IBM. Denis, welcome to theCUBE. >> Thank you, Peter, and welcome to Yorktown also. >> I love it here. So, very quickly, what does the GM of Cloud Integration do? >> Yeah, so, I suppose we start from the beginning, right? So I am responsible for a lot of what we call the traditional IBM middleware. So these are brands that are known to the industry and to our customers, things like WebSphere, Message Queue, or MQ, as we know it, which is kind of the core foundation stones for a lot of IT today that's out there in the industry. And it's not just about, you know, sometimes people talk about this legacy, but this is what all the systems run on today. And also, I'm involved in the whole journey of moving that middleware to the cloud and enabling customers to get on that journey to cloud. And it's not just to a cloud, because your typical enterprise today has probably on average about five different clouds, and clouds, as we know them as the IS players of the past, but also when we talk about cloud, we also think about things like SaaS properties and applications of that regard. So it's helping customers go from that traditional IT infrastructure and on their journey to the cloud. That's what I do. >> So utilizing these enterprise-ready technologies that have driven the enterprise, bringing them to the cloud as services, but also making sure that the stuff that's currently installed can engage and integrate the cloud from a management service standpoint as well. >> Absolutely, because customers have made a huge investment in this middleware, and a lot of the transactions, and a lot of the security, and a lot of the risks set in these systems, and they have served us very well for many decades. Now, as we start to move to the cloud, it isn't a binary switch. It's going to be a transition over time, and today, I think we're about 20% into that journey. I would say we've done some of the easier parts. Now we're getting into some of the more complex and some of the more difficult problems. And kind of one of the underlying pieces of technology we're using to enable customers to do that is container technology. So we've made the decision to use containers right across our middleware, our software. So what I mean by that is we've taken all our software and it's running on containers today, and that's a key enabler to make this happen, because containers give you that flexibility and that openness to run on different targeted environments and be able to run on different clouds at the end of the day. >> The model by which developers thought about integration would be through a transaction. Generally pretty stateful. So, I'll put something in a queue, I'll wait for a response, guaranteed delivery. Now we're moving to a world, containers, a lot more reliance on stateless interactions. It means we're being driven mainly by events. I'm thinking in terms of events. Talk about how that is changing the way we think about the role of middleware or the role of integration amongst all these different possible services. >> Yeah, it's a great point. I mean, so if you think about containers, we think about stateless, and we think about microservices, and we talk about event-based applications, so a lot of those front ends are on that today and building on those technologies. So you've got to enable the new developers to build in that way. Now, how do you integrate that with that backend, right? Because at the end of the day, these transactions are running in the backend, and you really want to enable, as part of the transformation, you want to open up those backends to those new developers and to those new customer insights, because what is digital transformation? It's about putting the customer at the middle and enable insights on those customers, and enable rapid development of those applications. So at the core of that is integration, and integration is not just message-based integration. It's being able to take those backend transactions and surface them up through APIs, not just the standard APIs as we think of maybe as web services, but event-based probability models, and event-based APIs also, and doing that in a consistent and a secure manner, because if you have all these complex transactional systems, who has access to that data? Who has access to make those transactions? Who can, at certain levels, et cetera, and we really have to do that in a secure and a consistent manner across these environments is critical to what we do. >> So, can you give us some examples of some customers that are successfully transitioning their backend systems to these new technologies in a way that protects the backend system, makes it economical to do so, in other words, doesn't force change, but can utilize some of these new integration technologies to make both the new investments more valuable but also the backends more valuable too. >> Yeah, I mean, if you think of, I'll give you an example of a customer, American Airlines, in the airline industry, right? So, if you think about travel and airline travel in times past, you know, you made a reservation maybe through an agent and you booked the flight from A to B. Today, you have your cellphone, you get regular updates on your flights. If you're delayed, you're possibly offered re-routing options, et cetera, right, so there's a classic example of how digital has transformed the airline industry and the airline booking industry. If your flight, you know, if there's weather patterns, et cetera, how you can get real time updates on your flights. So, okay, that's all happening on the front end, on your cellphone, or your tablet, or whatever, but the backend booking system is still a transactional-based system that says, Peter is on this flight going from A to B at this time, et cetera. So, that's an example of how we have modernized an application and we have worked with American Airlines to make that happen, to give you that kind of 360 view as a customer, where you bring in together flight information, weather information, rating information, because we'll offer you different alternatives in terms of if you need to rebook in the event of something going on, and at the backend, there's still a transaction that says, book Peter on this flight from A to B, and that's a real life example of a transformation, how we've integrated those two worlds there. >> So if we go back five or six, or more than that, say 10, 15 years, in the days of MQ, for example, the people who were developing, and setting up those systems, and administering and managing those systems were a relatively specialized group. Today, the whole concept of DevOps in many respects is borrowing from much of the stuff that those folks did many, many years ago as infrastructure builders, or developers, as I call them. How does that group move into this new world of integration in the cloud? >> Yeah, so, I think first of all, the rate and pace has multiplied, right, so the rate and pace of which we make changes to the system has multiplied. I mean, maybe traditionally, we run in changes maybe once a month. We have things like change control windows. Things were very well controlled, et cetera, right? But at the end of the day, it doesn't meet the needs of today and what we need to do in a digital world. So today, we're running in changes on the hour. So now, you're faced with a challenge, right? So when you make changes, how do you know that the system is still performing, is still operating at the level you need it to operate on? You start to think about security and you start to think about, okay, I've made a change, have I introduced vulnerabilities into the system? You've got to, you know, in the past, these were all separate groups and almost islands within the operation center, where you have the developer, who kind of over to all the code, and then operations looked at it and see how it's performed, and security checked for compliance, et cetera, and they were kind of three different islands of personas or groups within the organization. Today, that's really collapsing into one organization. The developer is responsible for making sure the change gets in, for making sure the change performs, and is also security compliant. And we call this the role of the SRE, or the systems reliability engineer, and really bringing those two worlds together into one persona, and it's not just one persona but having the systems on the inside to make that happen. And that's critical in how management is changing and the management of these systems is changing, and how the skill level is needed in this new world. >> So Denis, one more question. In a few months, IBM Think is going to take over San Francisco, February 2019, >> Looking forward to it. >> 3,000 people. Talk to us a little bit about what gets you excited about Think, and what kind of conversations you hope to be having while you're there. >> Yeah, well, you know, this is the one time of the year where all of IBM comes together, and it's new this year that we're going to San Francisco, and in particular, in our cloud business, which I'll talk about, which really encompasses everything we're talking about here, which is our middleware business and also how we move customers to the cloud, and really engaging with customers in those conversations. And this is the one time of the year where all of IBM comes together, and where you can see the full breadth of our capabilities all the ways from our systems, and the hardware, down at that level, at the chip level, right through to the middleware and the software to our cloud, and actually engaging with customers, and really understanding what the customer needs are, and making sure that what we are working on is meeting those customer needs, and of course, if we need to adapt or change, and take that feedback back into the organization, so we do that in real time. It's a very exciting time for us. It's a week in the year that I really look forward to, because that's where all of IBM comes together, including our services, et cetera, and where we actually have conversations with key customers and partners and really understanding what's going on in the industry and how we can help people on this journey to the cloud that I talked about. >> Denis Kennelly, IBM General Manager of Cloud Integration, thanks very much for being on theCUBE. >> Thank you, Peter. And once again, this is Peter Burris. We're signing off from the IBM Innovation Day, here at the Thomas J. Watson Research Center in Yorktown Heights. Thank you very much for watching. Let's carry on these conversations about cloud and the future of computing.
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Jason McGee, IBM | IBM Innovation Day 2018
>> From Yorktown Heights, New York, it's theCUBE, covering IBM Cloud Analyst Summit, brought to you by IBM. >> Hi, I'm Wikibon's Peter Burris. Welcome back to theCUBE coverage of IBM Innovation Day, here at the Thomas J. Watson Research Center in Yorktown Heights, New York. Great series of conversations, and this next one also is going to be a great conversation, with Jason McGee, who's an IBM Fellow, VP and CTO of Cloud Platform here at IBM. Jason, welcome to theCUBE. >> Thanks for having me. >> So, we've had a lot of great conversations about what does open mean, where is the cloud going, what is the role of developers in this whole thing, but I want to dig a little bit deeper into this kind of core question. The cloud suggests a new model for computing. I would also think that would mean that there's a new model for development on the horizon. >> Yeah, absolutely. >> Can you talk to us a little bit about that? >> Yeah, sure, I mean, I think that's absolutely true. I think one of the core things that people are trying to get out of cloud these days is development velocity, you know. For many years, of course, one of the key pressures in IT has been how do I do stuff more quickly, and that's gone through many iterations over time, but I think cloud today, people are really trying to figure out how to leverage cloud as a platform for speed of development, and the combination of services on cloud, and new development models like microservices, and new technologies like containers are all kind of contributing elements in helping people solve this problem, how do I build stuff more quickly. >> So, with all that new technology, is a new mindset required? Does somebody think about the problem differently, does somebody break the problem down differently? How do you start with that notion of looking at a business requirement or business outcome, and translate it into the technology? We used to just create code. Now we're doing something different. >> Yeah, I think the first thing you have to do is think about how to organize people. You know, software development at the end of the day is a sport amongst people and you have to think about how to break up the problem, and so, like microservices, a lot of us think of microservices as a technology. It's not really a technology, it's really a philosophy about how to attack a problem with a group of people, it's about how to organize, and its fundamental idea is break it into independent parts, and allow a small team of people to not only develop that part but to own it end-to-end, you know, like the old development model was development, test, production, hand it over the wall to operations. The new model is break it into small problems and then have a team own the whole thing end-to-end, and with that new organizational philosophy comes new architectures for apps, new technologies to help you do that, and new platforms to run things on. >> So, as we think about that, that suggests that the approach to software from a licensing standpoint, from what are you buying, what are you installing is also going to change. How do you foresee, and what is IBM preparing customers for in this kind of new world where software is a service coming from a lot of different places as opposed to a license with, you know, 800 million lines of code or eight billion lines of code behind it? >> Yeah, it's interesting. I think these new ideas are enabled by things like cloud. Part of the reason that cloud has enabled this new model to be feasible is because you get, for example, consumption-based pricing. You can use a wide variety of technologies, you can pick the right tool for the job, you can pay for just what you use, and therefore, the old models of static software licensing and big platforms can start to fade away as these small teams are able to kind of pick the right tool for the job, and that wouldn't be possible in a world without like, as a service delivery, and meter pricing, and things like that, because you would have to consolidate to fewer choices and buy bigger chunks of things. >> As you said, microservices is more of a philosophical approach to how you think about software, and it's also predicated on that wonderful notion of REST. A great paper was written a number of years ago on APIs. IBM has kind of an interesting role in the industry, though. IBM has got to bring a whole bunch of customers with highly stateful applications forward into the cloud. Kubernetes, great for stateful. How are we going to address that tension between the stateless world of greenfield applications and the stateful legacy that has to move into this new world? >> Yeah, I'm glad you brought that up. I mean, I think a lot of times new trends emerge and it's easy to ignore the past, but the lesson I've learnt in over 20 years in IT is like, nothing ever goes away, right, and so you have to not only define the future, but you have to figure out how to help people get there. I actually think part of the reason technologies like Kubernetes are so dominant right now is because they actually do a reasonable job at both. You know, Kubernetes and containers are a great platform for the kind of new architectures and for adopting these new methodologies we're talking about, but they can also accommodate the existing apps, and you can move existing apps into these new platforms, and so, that helps give people a path. They can move something they have and then slowly re-factor it, or they can move something they have and build new things around it, and they could do all that with platforms like Kubernetes as an enabler, right? And it's been interesting to watch. Like, at IBM, we obviously make Kubernetes available, both in our public and private clouds, but we're also big users, and we run all of our cloud services on that platform. Stateful databases, AI and machine learning workloads, analytics platforms, stateless web apps, like, the whole lot, we've been able to run on a platform like that. >> Talk to me a little bit about this notion of cloud operating model and how we manage that, because it seems to me as though the user adoption of a lot of these new technologies are going to be facilitated if we can put forward a management platform that uses those technologies to manage those technologies. What's the relationship there between the evolution of management? Is that a leading edge of how we are going to see people adopt some of these technologies? >> It's certainly a very kind of critical component of the story. I mean, if you really believe in the idea that where we want to move to is this kind of microservice model of small teams that run things themselves, then you get into the question of, all right, well, if you have eight people whose job is to run something in production, they need to be able to do that efficiently, right? You can't have complex operational processes, you need a lot of really good tools, it needs to be really easy for them, 'cause you're asking people to have a really vast set of knowledge, and so, it's driving the evolution of management philosophies. You're seeing new technologies, like SDO, for example, emerge, which are allowing like an application person to define policy about security, and access, and networking that normally would've required like a network expert to go to. >> And more, which makes it a very powerful platform. >> Powerful platform, right, but I think it's coming out of this realization that like, if that small team of people ever want to sleep, and when they have to run things, they're going to need tools to help them do that. So it's been interesting to watch that kind of circular evolution of these different domains. >> So, 20 years of experience from web-sphere forward. Let's think about the next five years. Where is the biggest innovation going to happen in software? >> Well, I mean, there's the obvious stuff around the application of AI, but the part that I'm most excited about is I think we've been on an arc over the last 20 years, to make the application the center of IT. You know, historically, infrastructure has been the center of IT. You start a project, you buy a server, you install an operating system, you set up management tools. >> That's been a big asset. >> The center has been the infrastructure and you build your way up. And I think as velocity has become dominant, we've been trying to flip it and say, I'm building an app. Let me focus on the app, and focus on what the app needs, and drive the requirements down, and I don't think we're done yet. I think there's a lot more to do there, but that's the path we're on. I think over the next five years, we'll really get there, where as an app team, I don't really have to think about infrastructure, and I can have the system adapt to the needs of the application. >> Do you foresee a point where the data and the application are increasingly and further broken apart? >> The data and the application? I don't know that they're going to be further broken apart, but I think we'll see more kind of intelligent scheduling and combinations of those things, like there are cases where the data needs to be king, and the application needs to come to the data, and vice versa, and historically, the data world and the app world have been pretty separate, right, and you know, again, if we think teams are going to run their things, then just like they're doing ops and dev, they're going to have to do apps and data, right, and so, there's an opportunity there to bring those worlds closer. I see some of it, but, you know, Kubernetes as an example, as a common operational platform for both kinds of systems, but there's more, for sure. >> So bring it together when it makes the most amount of sense, keep it separate when other people need to use the data. >> Stop assuming you have specialists in every technology, and assume you have a multi-disciplinary team that has to run it all. >> All right, Jason, one more question. February, San Francisco, IBM takes it over with IBM Think. A lot of users, a lot of new questions being raised, a lot of opportunity for learning, a lot of opportunity for networking. What are you hoping to accomplish? What conversations do you want to have at Think? >> Yeah, I'm really excited, I think, to have conversations with clients about how they're actually adapting to this new world. I think sometimes the biggest challenge is not technology, but how organizations assimilate these ideas, and so, I'm excited for the conversations with customers about what problems they're solving, sharing those experiences with each other, and also practitioners. I think we've moved into a world where IT is dominated by the people who actually do the work, by the practitioners, and I really hope to see a lot of them show up at Think in February and share with us what they're doing. >> Jason McGee, IBM Fellow, VP, CTO, Cloud Platform here at IBM. Thanks very much for being on theCUBE. >> Thank you. >> And once again, this is Peter Burris from the Thomas J. Watson Research Center in Yorktown Heights. You've been watching theCUBE. Stay tuned. (techno music)
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brought to you by IBM. is going to be a great conversation, on the horizon. and the combination of services on cloud, and translate it into the technology? and new platforms to run things on. as opposed to a license with, you know, and buy bigger chunks of things. and the stateful legacy that has to move and it's easy to ignore the past, are going to be facilitated if we can and so, it's driving the evolution of a very powerful platform. So it's been interesting to watch Where is the biggest innovation but the part that I'm and I can have the system adapt the data needs to be king, need to use the data. and assume you have a What are you hoping to accomplish? and I really hope to see a lot of them on theCUBE. from the Thomas J. Watson Research Center
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Rob Thomas, IBM | IBM Innovation Day 2018
(digital music) >> From Yorktown Heights, New York It's theCUBE! Covering IBM Cloud Innovation Day. Brought to you by IBM. >> Hi, it's Wikibon's Peter Burris again. We're broadcasting on The Cube from IBM Innovation Day at the Thomas J Watson Research Laboratory in Yorktown Heights, New York. Have a number of great conversations, and we got a great one right now. Rob Thomas, who's the General Manager of IBM Analytics, welcome back to theCUBE. >> Thanks Peter, great to see you. Thanks for coming out here to the woods. >> Oh, well it's not that bad. I actually live not to far from here. Interesting Rob, I was driving up the Taconic Parkway and I realized I hadn't been on it in 40 years, so. >> Is that right? (laugh) >> Very exciting. So Rob let's talk IBM analytics and some of the changes that are taking place. Specifically, how are customers thinking about achieving their AI outcomes. What's that ladder look like? >> Yeah. We call it the AI ladder. Which is basically all the steps that a client has to take to get to get to an AI future, is the best way I would describe it. From how you collect data, to how you organize your data. How you analyze your data, start to put machine learning into motion. How you infuse your data, meaning you can take any insights, infuse it into other applications. Those are the basic building blocks of this laddered AI. 81 percent of clients that start to do something with AI, they realize their first issue is a data issue. They can't find the data, they don't have the data. The AI ladder's about taking care of the data problem so you can focus on where the value is, the AI pieces. >> So, AI is a pretty broad, hairy topic today. What are customers learning about AI? What kind of experience are they gaining? How is it sharpening their thoughts and their pencils, as they think about what kind of outcomes they want to achieve? >> You know, its... For some reason, it's a bit of a mystical topic, but to me AI is actually quite simple. I'd like to say AI is not magic. Some people think it's a magical black box. You just, you know, put a few inputs in, you sit around and magic happens. It's not that, it's real work, it's real computer science. It's about how do I put, you know, how do I build models? Put models into production? Most models, when they go into production, are not that good, so how do I continually train and retrain those models? Then the AI aspect is about how do I bring human features to that? How do I integrate that with natural language, or with speech recognition, or with image recognition. So, when you get under the covers, it's actually not that mystical. It's about basic building blocks that help you start to achieve business outcomes. >> It's got to be very practical, otherwise the business has a hard time ultimately adopting it, but you mentioned a number of different... I especially like the 'add the human features' to it of the natural language. It also suggests that the skill set of AI starts to evolve as companies mature up this ladder. How is that starting to change? >> That's still one of the biggest gaps, I would say. Skill sets around the modern languages of data science that lead to AI: Python, AR, Scala, as an example of a few. That's still a bit of a gap. Our focus has been how do we make tools that anybody can use. So if you've grown up doing SPSS or SaaS, something like that, how do you adopt those skills for the open world of data science? That can make a big difference. On the human features point, we've actually built applications to try to make that piece easy. Great example is with Royal Bank of Scotland where we've created a solution called Watson Assistant which is basically how do we arm their call center representatives to be much more intelligent and engaging with clients, predicting what clients may do. Those types of applications package up the human features and the components I talked about, makes it really easy to get AI into production. >> Now many years ago, the genius Turing, noted the notion of the Turing machine where you couldn't tell the difference between the human and a machine from an engagement standpoint. We're actually starting to see that happen in some important ways. You mentioned the call center. >> Yep. >> How are technologies and agency coming together? By that I mean, the rate at which businesses are actually applying AI to act as an agent for them in front of customers? >> I think it's slow. What I encourage clients to do is, you have to do a massive number of experiments. So don't talk to me about the one or two AI projects you're doing, I'm thinking like hundreds. I was with a bank last week in Japan, and they're comment was in the last year they've done a hundred different AI projects. These are not one year long projects with hundreds of people. It's like, let's do a bunch of small experiments. You have to be comfortable that probably half of your experiments are going to fail, that's okay. The goal is how do you increase your win rate. Do you learn from the ones that work, and from the ones that don't work, so that you can apply those. This is all, to me at this stage, is about experimentation. Any enterprise right now, has to be thinking in terms of hundreds of experiments, not one, not two or 'Hey, should we do that project?' Think in terms of hundreds of experiments. You're going to learn a lot when you do that. >> But as you said earlier, AI is not magic and it's grounded in something, and it's increasingly obvious that it's grounded in analytics. So what is the relationship between AI analytics, and what types of analytics are capable of creating value independent of AI? >> So if you think about how I kind of decomposed AI, talked about human features, I talked about, it kind of starts with a model, you train the model. The model is only as good as the data that you feed it. So, that assumes that one, that your data's not locked into a bunch of different silos. It assumes that your data is actually governed. You have a data catalog or that type of capability. If you have those basics in place, once you have a single instantiation of your data, it becomes very easy to train models, and you can find that the more that you feed it, the better the model's going to get, the better your business outcomes are going to get. That's our whole strategy around IBM Cloud Private for Data. Basically, one environment, a console for all your data, build a model here, train it in all your data, no matter where it is, it's pretty powerful. >> Let me pick up on that where it is, 'cause it's becoming increasingly obvious, at least to us and our clients, that the world is not going to move all the data over to a central location. The data is going to be increasingly distributed closer to the sources, closer to where the action is. How does AI and that notion of increasing distributed data going to work together for clients. >> So we've just released what's called IBM Data Virtualization this month, and it is a leapfrog in terms of data virtualization technology. So the idea is leave your data where ever it is, it could be in a data center, it could be on a different data center, it could be on an automobile if you're an automobile manufacturer. We can federate data from anywhere, take advantage of processing power on the edge. So we're breaking down that problem. Which is, the initial analytics problem was before I do this I've got to bring all my data to one place. It's not a good use of money. It's a lot of time and it's a lot of money. So we're saying leave your data where it is, we will virtualize your data from wherever it may be. >> That's really cool. What was it called again? >> IBM Data Virtualization and it's part of IBM Cloud Private for Data. It's a feature in that. >> Excellent, so one last question Rob. February's coming up, IBM Think San Francisco thirty plus thousand people, what kind of conversations do you anticipate having with you customers, your partners, as they try to learn, experiment, take away actions that they can take to achieve their outcomes? >> I want to have this AI experimentation discussion. I will be encouraging every client, let's talk about hundreds of experiments not 5. Let's talk about what we can get started on now. Technology's incredibly cheap to get started and do something, and it's all about rate and pace, and trying a bunch of things. That's what I'm going to be encouraging. The clients that you're going to see on stage there are the ones that have adopted this mentality in the last year and they've got some great successes to show. >> Rob Thomas, general manager IBM Analytics, thanks again for being on theCUBE. >> Thanks Peter. >> Once again this is Peter Buriss of Wikibon, from IBM Innovation Day, Thomas J Watson Research Center. We'll be back in a moment. (techno beat)
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Arun Varadarajan, Cognizant | Informatica World 2018
>> Voiceover: Live from Las Vegas, it's theCUBE. Covering Informatica World 2018, brought to you by Informatica. >> Hey, welcome back everyone, we're here live at the Venetian, we're at the Sands Convention Center, Venetian, the Palazzo, for Informatica World 2018. I'm John Furrier, with Peter Burris, my co-host with you. Our next guest, Arun Varadarajan, who's the VP of AI and Analytics at Cognizant. Great to see you. It's been awhile. Thanks for coming on. >> Thank you. Thank you John, it's wonderful meeting you again. >> So, last time you were on was 2015 in the queue. We were at the San Francisco, where the event was. You kind of nailed the real time piece; also, the disruption of data. Look ing forward, right now, we're kind of right at the spot you were talking about there. What's different? What's new for you? ASI data's at the center of the value preposition. >> Arun: Yep. People are now realizing, I need to have strategic data plan, not just store it, and go do analytics on it. GDPR is a signal; obviously we're seeing that. What's new? >> So, I think a couple of things, John. One is, I think the customers have realized that there is a need to have a very deliberate approach. Last time, when we spoke, we spoke about digital transformation; it was a cool thing. It had this nice feel to it. But I think what has happened in the last couple of years is that we've been able to help our clients understand what exactly is digital transformation, apart from it being a very simple comparative tactic to deal with the fact that digital natives are, you know, barking down your path. It also is an opportunity for you to really reimagine your business architecture. So, what we're telling our clients is that when you're thinking about digital transformation, think of it from a 3-layer standpoint, the first layer being your business model itself, right? Because, if you're a traditional taxi service, and you're dealing with the Uber war, you better reimagine your business model. It starts there. And then, if your business model has to change to compete in the digital world, your operating model has to be extremely aligned to that new business model paradigm that you've defined. And, to that, if you don't have a technology model that is adapting to that change, none of this is going to happen. So, we're telling our clients, when you think about digital transformation, think of it from these three dimensions. >> It's interesting, because back in the old days, your technology model dictated what you could do. It's almost flipped around, where the business model is dictating the direction. So, business model, operating model, technology model. Is that because technology is more versatile? Or, as Peter says, processes are known, and you can manage it? It used to be, hey, let's pick a technology decision. Which database, and we're off to the races. Now it seems to be flipped around. >> There are two reasons for that. One is, I think, technology itself has proliferated so much that there are so many choices to be made. And if you start looking at technology first, you get kind of burdened by the choices you need to make. Because, at the end of the day, the choice you make on technology has to have a very strong alignment and impact to business. So, what we're telling our clients is, choices are there; there are plenty of choices. There are compute strategies available that are out there. There's new analytical capabilities. There's a whole lot of that. But if you do not purpose and engineer your technology model to a specific business objective, it's lost. So, when we think about business architecture, and really competing in the digital space, it's really about you saying, how do I make sure that my business model is such that I can thwart the competition that is likely to come from digital natives? You saw Amazon the other day, right? They bought an insurance company. Who knows what they're going to buy next? My view is that Uber may buy one of the auto companies, and completely change the car industry. So, what does Ford do? What does General Motors do? And, if they're going to go about this in a very incremental fashion, my view is that they may not exist. >> So, we have been in our research arguing that digital transformation does mean something. We think that it's the difference between a business and a digital business is the role that data plays in a digital 6business, and whether or not a business treats data as an asset. Now, in every business, in every business strategy, the most simple, straightforward, bottom-line thing you can acknowledge is that businesses organize work around assets. >> John: Yep. >> So, does it comport with your observation that, to many respects, what we're talking about here is, how are we reinstitutionalizing work around data, and what impact does that have on our business model, our operating model, and our technology selection? Does that line up for you? >> Totally, totally. So, if you think about business model change, to me, it starts by re-imagining your engagement process with your customers. Re-imagining customer experience. Now, how are you going to be able to re-imagine customer experience and customer engagement if you don't know your customer? Right? So, the first building block in my mind is, do you have customer intelligence? So, when you're talking about data as an asset, to me, the asset is intelligence, right? So, customer intelligence, to me, is the first analytical building block for you to start re-imagining your business model. The second block, very clearly, is fantastic. I've re-imagined customer experience. I've re-imagined how I am going to engage with my customer. Is your product, and service, intelligent enough to develop that experience? Because, experience has to change with customers wanting new things. You know, today I was okay with buying that item online, and getting the shipment done to me in 4 days. But, that may change; I may need overnight shipping. How do you know that, right? Are you really aware of my preferences, and how quickly is your product and service aligning to that change? And, to your point, if I have customer intelligence, and product intelligence sorted out, I better make sure that my business processes are equally capable of institutionalizing intelligence. Right? So, my process orchestration, whether it's my supply chain, whether it's my auto management, whether it's my, you know, let's say fulfillment process; all of these must be equally intelligent. So, in my mind, these are three intelligent blocks: there's customer intelligence, product intelligence, and operations intelligence. If you have these three building blocks in place, then I think you can start thinking about what should your new data foundation look like. >> I want to take that and overlay kind of like, what's going on in the landscape of the industry. You have infrastructure world, which you buy some rack and stack the servers; clouds now on the scene, so there's overlapping there. We used to have a big data category. You know, ADO; but, that's now AI and machine learning, and data ware. It's kind of its own category, call it AI. And then, you have kind of emerging tech, whether you call, block chain, these kind of... confluence of all these things. But there's a data component that sits in the center of all these things. Security, data, IOT, traverse infrastructure, cloud, the classic data industry, analytics, AI, and emerging. You need data that traverses all these new environments. How does someone set up their architecture so that, because now I say, okay, I got a dat big data analytics package over here. I'm doing some analytics, next gen analytics. But, now I got to move data around for its cloud services, or for an application. So, you're seeing data as to being architected to be addressable across multiple industries. >> Great point John. In fact, that leads logically to the next thing that me and my team are working on. So we are calling it the Adaptive Data Foundation. Right? The reason why we chose the word adaptive is because in my mind it's all about adapting to change. I think Chal Salvan, or somebody said that the survival of the fittest is not, the survival is not of the survival of the fittest or the survival of the species that is intelligent, but it's the survival of those who can adapt to change, right? To me, your data foundation has to be super adaptive. So what we've done is, in fact, my notion, and I keep throwing this at you every time I meet you, in my opinion, big data is legacy. >> John: Yeah, I would agree with that. >> And its coming.. >> John: The debate. >> It's pretty much legacy in my mind. Today it's all about scale-out, responsive, compute. The data world. Now, if you looked at most of the architectures of the past of the data world, it was all about store and forward. Right? I would, it's a left to right architecture. To me it's become a multi-directional architecture. Therefore what we have done is, and this is where I think the industry is still struggling, and so are our customers. I understand I need to have a new modern data foundation, but what does that look like? What does it feel like? So with the Adaptive Data Foundation... >> They've never seen it before by the way. >> They have not seen it. >> This is new. >> They are not able to envision it. >> It is net new. >> Exactly. They're not able to envision it. So what I tell my clients is, if you really want to reimagine, just as you're reimagining your business model, your operating model, you better reimagine your data model. Is your data model capable of high velocity resolutions? Whether it's identity resolution of a client who's calling in. Whether it's the resolution of the right product and service to deliver to the client. Whether it's your process orchestration, they're able to quickly resolve that this data, this distribution center is better capable of servicing their customer need. You better have that kind of environment, right? So, somebody told me the other day that Amazon can identify an analytical opportunity and deliver a new experience and productionize it in 11.56 seconds. Today my customers, on average, the enterprise customers, barely get to have a reasonable release on a monthly basis. Forget about 11.56 seconds. So if they have to move at that kind of velocity, and that kind of responsiveness, they need to reimagine their data foundation. What we have done is, we have tried to break it down into three broad components. The first component that they're saying is that you need a highly responsive architecture. The question that you asked. And a highly responsive architecture, we've defined, we've got about seven to eight attributes that defines what a responsive architecture is. And in my mind, you'll hear a lot of, I've been hearing a lot of this that a friend, even in today's conference, people are saying, 'Oh, its going to be a hybrid world. There's going to be Onprim, there's going to be cloud, there's going to be multicloud. My view is, if you're going to have all of that mess, you're going to die, right? So I know I'm being a little harsh on this subject, but my view is you got to move to a very simplified responsive architecture right up front. >> Well you'd be prepared for any architecture. >> I've always said, we've debated this many times, I think it's a cloud world, public cloud, everything. Where the data center on premise is a huge edge. Right, so? If you think of the data center as an edge, you can say okay, it's a large edge. It's a big fat edge. >> Our fundamentalists, I don't think it exists. Our fundamental position is data increasingly, the physical realities of data, the legal realities of data, the intellectual property control realities of data, the cost realities of data are going to dictate where the processing actually takes place. There's going to be a tendency to try to move the activity as close to the data as possible so you don't have to move the data. It's not in opposition, but we think increasingly people are going to not move the data to the cloud, but move the cloud to the data. That's how we think. >> That's an interesting notion. My view is that the data has to be really close to the source of position and execution, right? >> Peter: Yeah. Data has got to be close to the activity. >> It has to be very close to the activity. >> The locality matters. >> Exactly, exactly, and my view is, if you can, I know it's tough, but a lot of our clients are struggling with that, I'm pushing them to move their data to the cloud, only for one purpose. It gives them that accessibility to a wide ranging of computer and analytical options. >> And also microservices. >> Oh yeah. >> We had a customer on earlier who's moved to the cloud. This is what we're saying about the edge being data centered. Hybrid cloud just means you're running cloud operations. Which just means you got to have a data architecture that supports cloud operations. Which means orchestration, not having siloed systems, but essentially having these kind of, data traversal, but workload management, and I think that seems to be the consistency there. This plays right into what you're saying. That adaptive platform has to enable that. >> Exactly. >> If it forecloses it, then you're missing an opportunity. I guess, how do you... Okay tell me about a customer where you had the opportunity to do the adaptive platform, and they say no, I want a silo inside my network. I got the cloud for that. I got the proprietary system here. Which is eventually foreclosing their future revenue. How do you handle that scenario? >> So the way we handle that scenario, is again, focusing on what the end objective, that the client has, from an analytical opportunity, respectfully. What I mean by that is that semi-customer says I need to be significantly more responsive in my service management, right? So if he says I want to get that achieved, then what we start thinking about is, what is that responsive data architecture that can tell us a better outcome because like you said, and you said, there's stuff on the data center, there's stuff all over the place, it's going to be difficult to take that all away. But can I create a purpose for change? Many times you need a purpose for change. So the purpose being if I can get to a much more intelligent service management framework, I will be able to either take cost out or I can increase my revenue through services. It has to be tied to an outcome. So then the conversation becomes very easy because you're building a business case for investing in change, resulting in a measurable, business outcome. So that engineer to purpose is the way I'm finding it easier to have that conversation. And I'm telling the plan, keep what you have so you've got all the speckety messes somebody said, right? You've got all of the speckety mess out there. Let us focus on, if there are 15 data sets, that we think are relevant for us to deliver service management intelligence, let's focus on those 15 data sets. Let's get that into a new scalable, hyper responsive modern architecture. Then it becomes easier. Then I can tell the customer, now we have created an equal system where we can truly get to the 11.56 seconds analytical opportunity getting productionized. Move to an experiment as a service. That's another concept. So all of that, in my opinion John, is if he can put a purpose around it, as opposed to saying let's rip and replay, let's do this large scale transformation program, those things cost a lot of money. >> Well the good news is containers and Cubernetties is stowing away to get those projects moving cloud natives as fast as possible. Love the architecture vision. Love to fault with you on that. Great conversation. I think that's a path, in my opinion. Now short-term, the house in on fire in many areas. I want to get your thoughts on this final question. GDPR, the house is on fire, it's kind of critical, it's kind of tactical. People don't like freaking out. Saying okay, saying what does this mean? Okay, it's a signal, it is important. I think it's a technical mess. I mean where's the data? What schema? John Furrier, am I J Furrier, or Furrier, John? There's data on me everywhere inside the company. It's hard. >> Arun: It is. >> So, how are you guys helping customers and navigate the landscape of GDPR? >> GDPR is a whole, it's actually a much bigger problem than we all thought it was. It is securing things at the source system because there's volatibilities of source system. Forget about it entering into any sort of mastering or data barrels. They're securing its source, that is so critical. Then, as you said, the same John Furrier, who was probably exposed to GDPR is defined in ten different ways. How do I make sure that those ten definitions are managed? >> Tells you, you need an adaptive data platform to understands. >> So right now most of our work, is just doing that impactive analysis, right? Whether it's at a source system level, it has data coverance issues, it has data security issues, it has mastering issues. So it's a fairly complex problem. I think customers are still grappling with it. They're barely, in my opinion, getting to the point of having that plan because May 18, 2018 May, was supposed to, for you to show evidence of a plan. So I think there... >> The plan is we have no plan. >> Right, the plan of the plan, I guess is what they're going to show. It may, as opposed to the plan. >> Well I'm sure it's keeping you guys super busy. I know it's on everyone's mind. We've been talking a lot about it. Great to have you on again. Great to see you. Live here at Informatica World. Day one of two days of coverage at theCUBE here. In Las Vegas, I'm John here with Peter Burris with more coverage after this short break. (techno music)
SUMMARY :
brought to you by Informatica. Great to see you. it's wonderful meeting you again. right at the spot you were talking about there. People are now realizing, I need to have And, to that, if you don't have a technology model Now it seems to be flipped around. Because, at the end of the day, the choice you make is the role that data plays in a digital 6business, and getting the shipment done to me in 4 days. But, now I got to move data around In fact, that leads logically to the next thing Now, if you looked at most of the architectures of the to reimagine, just as you're reimagining your If you think of the data center as an edge, of data, the cost realities of data are going to to the source of position and execution, right? Data has got to be close to the activity. It gives them that accessibility to a wide ranging That adaptive platform has to enable that. opportunity to do the adaptive platform, and they So the purpose being if I can get to a much more Love to fault with you on that. probably exposed to GDPR is defined in ten different ways. platform to understands. They're barely, in my opinion, getting to the point It may, as opposed to the plan. Great to have you on again.
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Jay Chaudhry, Zscaler | CUBE Conversations July 2017
>> Hey, welcome back, everybody. Jeffrey here with the cue, we're having acute conversation that are probably out. The studio's a little bit of a break in the conference schedule, which means we're gonna have a little bit more intimate conversations outside of the context of a show we're really excited to have. Our next guest is running $1,000,000,000 company evaluation that been added for almost 10 years. Cloud first from the beginning, way ahead of the curve. And I think the curves probably kind of catching up to him in terms of really thinking about security in a cloud based way. It's J. Charger. He's the founder and CEO of Ze Scaler. J Welcome. Thank you, Jeff. So we've had a few of your associates on, but we've never had you on. So a great to have you on the Cube >> appreciate the opportunity. >> Absolutely. So you guys from the get go really took a cloud native approach security when everyone is building appliances and shipping appliances and a beautiful fronts and flashing lights and everyone's neighborhood appliances. You took a very different tact explain kind of your thinking when you founded the company. >> So all the companies I had done. I looked for a fuss to move her advantage. So if you are first mover, then you got significant advantage. A lot of others. So look at 2008 we were goingto Internet for a whole range of service is lots of information sitting there from weather to news and all the other stuff right now on Cloud Applications. Point of view sales force was doing very well. Net Suite was doing well, and I have been using sales force in that suite and all of my start up since the year 2001. Okay, when each of them was under 10,000,000 in sales. So my notion was simple. Will more and more information sit on the Internet? Answer was yes. If sales force the nets weed is so good, why won't other applications move? The cloud answer was yes. So if that's the case, why should security appliances sit in the data? Security should sit in the cloud as well. So with that simple notion, I said, if I start a new company, no legacy boxes to what he bought, you start a clean slate, clean architecture designed for the cloud. What we like to call. Born in the cloud for a cloud. That's what I did. What >> great foresight. I mean trying in 2008 if tha the enterprise Adoption of cloud I mean sales was really was the first application to drive that. I mean, I just think poor 80 p gets no credit for being really the earliest cloud that they weren't really a solution right there. That's the service provider. But sales force really kind of cracked the enterprise, not four. Trust with SAS application wasn't even turn back back then. So So, taking a cloud approach to security. Very different strategy than an appliance. And, you know, credit to you for thinking about you know, you could no longer build the wall in the moat anymore. Creon and Internet world. Yeah. >> So my no show, no simple. The old world off security Waas What you just mentioned castle and moat. I am safe in my castle. But when people wanted to go out to call it greener pastures, right, you needed to build a drawbridge. And that's the kind of drawbridge these appliances bills. And then if you really want to be outside for business and all other reasons you're not coming in right? So notion of Castle and Motors, No good. So we said, Let's give it up. So let's get away from the notion that I must secure my network on which users and applications are sitting. I really need to make sure the right user has access to write application or service, which may be on the Internet, which may be on a public cloud, which may be a sass application like Salesforce. Or it may be the data center. So we really thought very differently, Right? Network security will become irrelevant. Internet will become your corporate network, and we connect the right user to write application, Right? Very logical. It took us a while to evangelize and convince a bunch of customers, right. But as G and Nestle and Seaman's off, the Wolf jumped on it because they love the technology. We got fair amount of momentum, and then lots of other enterprises came along >> right, right. It's so interesting that nobody ever really talked about the Internet, has an application delivery platform back in the day, right? It was just it was Bbn. And then we had a few pictures. Thank you Netscape, but really to think of the Internet as a way to deliver application and an enterprise applications with great foresight that you had there. >> Yes. So I think we built >> on the foresight off sales force in that suite and other information sources on the great. I >> came from security side off it. I built a number of companies that build and sold appliances, right. But it was obvious that in the new world, security will become a service. So think of cloud computing. People get surprised about cloud computing being big. It's natural. It's a utility service. If I'm in the business on manufacturing veg, it's a B and C. Gray computing is not my business. If just like I plug into the wall socket, get electricity right, I should be able to turn on some device and terminal and access abdication, sitting somewhere right and managed by someone right and all. So we re needed good connectivity over the Internet to do that. As that has matured over the past 10 years, as devices have become more capable and mobile, it's a natural way to go to cloud computing, and for us to do cloud security was a very natural >> threat. Right. So then you use right place right time, right. So then you picked up on a couple These other tremendous trends that that that ah cloud centric application really take advantage of first is mobile. Next is you know, B Bring your own global right B y o d. And then this this funky little thing called Shadow I T. Which Amazon enabled by having a data center of the swipe of a credit card. Your application, your technology. This works great with all those various kind of access methodologies. Still consistently right >> now. And that is because the traditional security vendors so called network security vendors but protecting the network they assumed that you sat in an office on the Net for great. Only if you're outside. You came back to the network through vpn, right? We assume that Forget the network. Ah, user sitting in the office or at home or coffee shop airport has to get to some destination over some network. That's not What about securing the net for Let's have a policy and security. It says Whether you are on a PC auto mobile phone, you're simply connecting through our security check post. Do what you want to go. So mobile and clothes for the natural. Two things mobile became the user cloud became the destination, and Internet became the connector off the two. And we became the policy check post in the middle. >> So what? So what do you do in terms of your security application? Are you looking at, you know, Mac addresses? Are you looking at multi factor authentication? Cause I would assume if you're not guarding the network per se, you're really must be all about the identity and the rules that go along with that identity. >> It's a good question, so user needs to get to certain applications, and service is so you put them into buckets. First is external service is external means that a company doesn't need to management, and that is either open Internet, which could be Google Search could be Facebook lengthen and type of stuff. Or it could be SAS applications that Salesforce offers on Microsoft Office E 65. So in that case, we want to make sure that been uses. Go to those sites. Nothing bad should comment. That means the malware stuff and nothing good chili con you confidential information. So we are inspecting traffic going in and out. So we are about inspecting the traffic, the packets, the packets to make sure this is not malicious. Okay, Now, for authentication, we use third party serves like Microsoft A D or Octagon. They tell us who the user is into what the group is. And based on that sitting in the traffic path were that I who enforce the policy so that is for external applications. Okay, the second part of the secular service, what we called the school a private access is to make sure that you can get to your internal applications. Either in your data center, all this sitting in a public cloud, such chance as your eight of us there were less. Whatever mouth we're more worried about is the right person getting to the right application and the other checks are different. There you are connecting the right parties, Okay. Unless worried about >> security, and then does it work with the existing, um, turn of the of, you know, the internal corporate systems. Who identified you? Integrate, I assume, with all those existing types of systems. >> Yes. So we look at the destination you did. Existing system could be sitting on in your data center or in the cloud. It doesn't really matter. We look at your data center as a destination. OK, we look at stuff sitting in Azure as a destiny. >> And then and then this new little twist. So obviously Salesforce's been very successfully referenced them a few times, and I just like to point to the new 60 story tower. If anyone ever questions whether people think Cloud of Secures, go look downtown at the new school. But there's a big new entrance in play on kind of the Enterprise corporate SAS side. And that's office 3 65 It's not that noone you are still relatively new. I'm just curious to get your perspective. You've been at this for 10 years? Almost, um, the impact of that application specifically to this evolution to really pure SAS base model, getting more and more of the enterprise software stack. >> So number one application in any enterprise is email >> before you gotta think that's gonna be your next started. We gotta fix today after another e >> mail calendar ring sharing files and what it used to sit in your data center and you had to buy deploy manage Sutter was with in a Microsoft exchange. So Microsoft said, Forget about you managing it. I've will manage your exchange, uh, with a new name, all 50 65 in the clout so you don't what he bought it and are You come to me and I'll take care off it. I think it's a brilliant move by Microsoft, and customers are ready to give up. The headaches are maintaining the boxes, the software and sordid and everything. Right now, when the biggest application moves the cloud, every CEO pays attention to it. So as Office God embraced the corporate network start to break. Now, why would that happen if you aren't in 50 cities and on the globe, your exchanges? Sitting in Chicago Data Center every employee from every city came to Chicago. Did know Microsoft Office. This is sun setting something. Why should every employee go to Chicago? That's the networks on and then try to go to cloud right? So they're back. Haul over traditional corporate network using Mpls technology very expensive, and then they go to them. Then they go to the Internet to go to office. If the 65 slow slow. No one likes it. Microsatellite. >> Get too damn slow >> speed. OnlyTest Fetal light. You can only go so far. It's >> not fast. If you're going around the world and you're waiting for something, I >> have to go to New York City to my data center so I could come to a local site in San Francisco. It is hard, right? Right, And that's what our traditional networks have done. That's what traditional security boxes down what Z's killer says. Don't worry about having two or three gateways to the Internet. You have as many gay tricks as your employees because every employee simply points to the Z's. Killers near this data center were the security stack. We take care of security inspection and policy, and you get to where you need to get to the fastest way. So Office 3 65 is a great catalyst for the skin. Asked customers of struggling with user experience and the traffic getting clogged on the traditional network. We go in and say, if you did local Internet breakout, you go direct, but you couldn't go direct without us because you need some security check personally. So we are the checkpost sitting 100 data centers around the globe and uses a happy customer. We are happy. >> So I was gonna be my next point. Begs the question, How many access points do you guys have just answered? You have hundreds. So you worked with local Coehlo. You got a short You got a short hop from your device into the sea scaler system and then you you're into your network. >> You know, we are deployed and 100 data center. These are generally cola is coming from leading vendors. Maybe it connects maybe level three tire cities of gold and the goal is to shorten the distance. I'll tell you two interesting anecdotes. I talked to a C i o last year. I said, How many employees do you have? He said 10,000 said, How many Internet gateways do you have? I tell you, it's safe. I he's a 10,000. I said What? He said. Every employee has a laptop and laptop goes with it. Employee goes and indirectly goes the Internet. It's a gate for you, Right? Then he said, Sorry, I'm Miss Booke. Every employee is a smartphone, and many have tablets to have 25,000 gate. So if you start thinking that way, trying to take all the traffic back to some security appliance is sitting in a data center or 10 branch offices, right? Makes no sense. So that's where we come in. And I had an interesting discussion with a very large consumer company out of Europe. I went to see them to one of her early customers. I >> met the >> head of security. I said, I'm here to understand how well these killers working. Since our security is so good, you must be loving it. He smiled, and he said, I love you security, but I love something more than your security. I said, Huh? What is that? He said. Imagine if the world had four airport hubs to connect through and you are a world traveler. You'll be missing, he said. I have 160,000 employees in hundreds, 30 countries. I have four Internet gateways with security appliance sitting there and everyone has to go to one of those four before they get out, right, so they were miserable. Now they are blogging on the Internet than entrant has become very fast, she said. As a C so I love it because security leaders are blamed for slowing you down in the name of security. Now I have made uses happy abroad in better security. So it's all wonderful. >> Hey, sounds like you're a virtual networking company that Trojan horsed in as a security company >> way. So let's put it this way. I >> mean, the value problem. Like I'm just I'm teasing you. But it's really interesting, you know, kind of twisted tale, >> so don't know you actually making a very good point. So So this is what happening Every c. I is talking about digital transformation through I t transmission Right now. If you start drilling down, what does that mean? Applications are moving in the cloud. So that's the application transformation going on because applications are no longer in your data center, which was the central gravity. If applications the move to the cloud, the network that designed to bring everything to the data center becomes irrelevant. It's no good. So no companies are transforming the data center bit. Sorry, they're transforming the network not to transform network so you could directly go to the application. The only thing that's holding you back is security, so we essentially built a new type of security, so we're bringing security transformation, which is needed. Do transform your network and transfer your application. Right? So that's why people customers who buy us is typically the head off application, head of security and head of networking. All three come together because transformation doesn't happen in isolation. Traditional security boxes are bought, typically by the security team only because they said, put a box here, you need to inspect the traffic. We go in and say the old world off ideas change. Let me help you transform to the New World. Why we call it cloned enabled enterprise, right? And that's what we come >> pretty interesting, too, when you think of the impact that not only are you leveraging us and security layer in this cloud and getting in the way of the phone traffic in the laptop traffic, but to as people migrate to Maura and Maur of these enterprise SAS APS, you're leveraging their security infrastructure, which is usually significantly bigger than any particular individual company can ever afford. >> That that's correct. So a point there so sales force an enterprise doesn't need to worry about protecting Salesforce, they need to make sure they can have a shortest path and the right user is getting so. We help as a policy jackboots in the middle, and also we make sure employees on downloading confidential customer information and sending out in Gmail to somebody else. But when applications moved to Azure or eight of us, you as an enterprise have to what he bought securing it if you expose them. If there is all to the Internet, then somebody can discover you. Somebody can do denial of service attack. So how do you handle that? So that's where we come in. We kind of say even 1,000,000,000 applications are in azure. I will give you the shortest bat with all the technology that you need to secure your internal >> happy. It's interesting because there's been recent breaches reported at Amazon, where the Emma's the eight of US customer didn't secure their own instance. Inside of eight of us, it wasn't an eight of US problems configuration problem >> or it could be the policy problem or possible. Somebody, for example, came into your data center over vpn, and once they're on you network, they can have what we call the lateral boom and they can go around to see what's out there. And they could get to applications. So we overcome all those security >> issues. Okay, so you've been at this for a while. 3 65 is a game changer and kind of accelerating as you look forward, Um, what excites you? What scares you? You know, where do you see kind of security world evolving? Obviously, you know, here in the news all the time that the attacks now or, you know, oftentimes nation states and you know it's it's the security challenges grown significantly higher than just the crazy hacker working out of his mom's basement. A CZ You see the evolution? You know what, What, what's kind of scary and what's exciting. >> I think the scary part is inertia. People kind of say this high done security than the castle and moat. That's still still because they feel like I can put my arms that only I can see the drawbridge. And I got to see the airplane right over the missing on that. So so one someone gets into your castle, you're in trouble, right? So in the new approach we advocate, don't worry about castles, and moats. The desk applications are out there somewhere. Your users are out there somewhere, right? And they just need to reach the right application. So we are focuses connecting the right people. Now, more and more devices coming in. We all here. But I owe tease out. The I. O. T. At the end of the day is a copier printer of video camera or some machine controls >> or a nuclear power plant. >> They all need to talk to something, something right if they got hijacked. You thinkyou nuclear power plant is sending information about its health to place a. But it's going to Ukraine, right? That's a problem. How do you make sure that the coyote controls in a plant are talking right parties? So we actually sit in the middle, are connecting the party. So that's another area for us. For potential, right? Looking at opportunity. >> So another big one like mobile and in 3 65 wasn't enough. Now you have I a t. >> It's a natural hanging out with you. So today, every day we see tens of thousands of cameras and copiers calling the Internet, and customers have no idea know why are they calling. Generally, there's no malicious motive. The vendor wanted to know if the toner is down or not. Are things are working fine, but they have no security control. R. C So does a demo from the Internet. He logs onto the camera, are the printer and copier and actually gets can show that information can be obtained. So those are some of the things we must control and protect. And you do it not by doing network security but a policy base access from a right device to alright, destiny. >> So, are you seeing an increase in the in the, you know, kind of machine machine? A tremendous amount of >> traffic machine to machine. So is io to traffic, and there's a machine to machine traffic. So when you have a bunch of applications said in our data center and you a bunch of applications sitting an azure eight of us, they need to talk. So lot of that traffic goes through Z Skinner. Okay, so we're long enforcing it, then you're an application that needs to go and get, say, some market pricing information from Internet. So the machine a sitting in your data center or in azure is calling someone out. There are some server to get that information. So we come in in between as a checkpost too. Have right connectivity. >> You're saying I proper. Same value difference. Very simple, but elegant. J I'm hanging out of the more you see now, the touch to nowhere to be at the right time. We're having fun. It's a great story, and and I really appreciate you taking a few minutes out of your day to stop. But I >> have a great team that makes it happen. >> That's a big piece of it. Well, and good leadership as well. Obviously >> great leaders in the company. >> All right, Thank you. J Child Reza, founder and CEO of Ze Scaler. Check it out. Thanks again for stopping by the Cube. I'm Jeff. Rick. Thanks for watching. We'll catch you next time.
SUMMARY :
So a great to have you on the Cube So you guys from the get go really took a cloud So if you are first mover, then you got significant advantage. So So, taking a cloud approach to security. So let's get away from the notion that I must secure my network on which It's so interesting that nobody ever really talked about the Internet, has an application on the foresight off sales force in that suite and other information sources connectivity over the Internet to do that. So then you use right place right time, right. So mobile and clothes for the natural. So what do you do in terms of your security application? That means the malware stuff and nothing good chili con you confidential of the of, you know, the internal corporate systems. We look at your data center as a destination. And that's office 3 65 It's not that noone you are still relatively new. before you gotta think that's gonna be your next started. So as Office God embraced the You can only go so far. If you're going around the world and you're waiting for something, I We go in and say, if you did local Internet breakout, you go direct, device into the sea scaler system and then you you're into your network. So if you start thinking that way, hubs to connect through and you are a world traveler. So let's put it this way. you know, kind of twisted tale, So that's the application transformation going on because applications pretty interesting, too, when you think of the impact that not only are you leveraging us and security layer all the technology that you need to secure your internal the eight of US customer didn't secure their own instance. So we overcome all Obviously, you know, here in the news all the time that the attacks now or, you know, So in the new approach we advocate, don't worry about So we actually sit in the middle, are connecting the party. Now you have I a t. And you do it not by doing So the machine a sitting in your data center out of the more you see now, the touch to nowhere to be at the right time. That's a big piece of it. Thanks again for stopping by the Cube.
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Show Wrap with Dan Barnhardt - Inforum2017 - #Inforum2017 - #theCUBE
>> Narrator: Live from the Javits Center in New York City. It's the Cube, covering the Inforum 2017. Brought to you by Infor. >> We are wrapping up the Cube's day two coverage of conference here in New York City at Inforum. My name is Rebecca Knight, along with my cohost Dave Vellante. We're joined by Dan Barnhardt. He is the Infor Vice President of Communications. Thanks so much for joining us. >> Yes, thank you for having me. Thank you for being here two days in a row. >> It's been a lot of fun. We've had a great time. So yeah, congratulations, it's been a hugely successful conference, a lot of buzz. Recap it for us, what's been most exciting for you? >> Sure, this was our second year having a forum in New York, which is our home town. I think it was a more exciting conference than last year. We unveiled some incredible development updates, led by Coleman, our AI offering, which is an incredible announcement for us, as well as Networked CloudSuites, which takes the functionality from our GT Nexus commerce network, and bakes it into our CloudSuites, the mission critical industry CloudSuites, that we offer on the Amazon Web Services cloud. Those were really exciting developments, as well as some other announcements we made with regard to product. And then, in addition to product, we had a lot of customer momentum that we shared. Last year, we had customers like Whole Foods and Travis Perkins up here. We continued the momentum with big enterprise customers making big bets on Infor, led by Koch Industries who invested more than two billion dollars this year at Infor, and are now modernizing their human resources and their financial operations with Infor CloudSuites. Moving to the cloud HR for 130,000 employees at Koch Industries which is an incredible achievement for the product, and for cloud HR. And, that's very exciting, as well as other companies like FootLocker, which were recognized with the Innovation Award for our Progress Makers Award. They're using talent science, data science to power their employees, not to power their employees, but to drive their employees towards greater productivity and greater happiness, because they've got the right people in the right fit for FootLocker, that's very exciting. And, of course, Bank of America, our Customer of the Year, which uses our HR solutions for their workforce, which obviously is exceptionally large. >> Yes, there was a great ceremony this morning, with a lot of recognition. So, let's talk a little bit more about Coleman, this was the big product announcement, really the first product in AI for Infor. Tell us a little bit about the building blocks. >> For certain. We have a couple of AI offerings now, like predictive hotel pricing, predictive demand and assortment planning in retail, but we have been building towards Coleman and what we consider the age of networked intelligence for multiple years. Since we architected Infor CloudSuite to run mission critical ERP in the cloud, we developed the capability of having data, mission critical data that really runs a business, your manufacturing, finance, distribution core functions, in the cloud on AWS, which gives us hyper-scale compute power to crunch incredible data. So, that really became possible once we moved CloudSuite in 2014. And then in 2015, we acquired GT Nexus, which is a commerce network that unites, that brings in the 80 percent of enterprise data that lies outside the four walls, among suppliers, and logistics providers, and banks. That unified that into the CloudSuite and brought that data in, and we're able to crunch that using the compute power of AWS. And then last year at Inforum, we announced the acquisition of Predictix, which is a predictive solutions for retail. And when building those, Predictix was making such groundbreaking development in the area of machine learning that they spun off a separate group called Logicblox, just to focus on machine learning. And Inforum vested heavily, we didn't talk a lot about Logicblox, but that was going to deliver a lot of the capabilities along with Amazon's developments with Lex and Alexa to enable Coleman to come to reality. So we were able then to acquire Birst. Birst is a BI program that takes, and harmonizes, the data that comes across CloudSuite and GT Nexus in a digestible form that with the machine learning power from Logicblox can power Coleman. So now we have AI that's pervasive underneath the application, making decisions, recommending advice so that people can maximize their potential at work, not have to do more menial tasks like search and gather, which McKenzie has shown can take 20 percent of your work week just looking for the information and gathering the information to make decisions. Now, you can say Coleman get me this information, and Coleman is able to return that information to you instantly, and let you make decisions, which is very, very exciting breakthrough. >> So there's a lot there. When you and I talked prior to the show, I was kind of looking for okay, what's going to be new and different, and one of the things you said was we're really going to have a focus on innovation. So, in previous Inforums it's really been about, to me anyway, we do a lot of really hard work. We're hearing a lot about acquisitions, certainly AI and Coleman, how those acquisitions come together with your, you know, what Duncan Angove calls the layer cake, you know the wedding cake stack, the strategy stack, I call it. So do you feel like you've achieved those objectives of messaging that innovation, and what's the reaction then from the customer base? >> Without a doubt. I wouldn't characterize anything that we said last year as not innovative, we announced H&L Digital, our digital transformation arm which is doing some incredible custom projects, like for the Brooklyn Nets, essentially money balling the NBA. Look forward to seeing that in next season a little bit, and then more in the season to come. Some big projects with Travis Perkins and with some other customers, care dot com, that were mentioned. But this year we're unveiling Coleman, which takes a lot of pieces, as Duncan said sort of the wedding cake, and puts them together. This has been a development for years. And now we're able to unveil it, and we've chosen to name it Coleman in honor of Katherine Coleman Johnson, one of the ladies whose life was told in the movie Hidden Figures, and she was a pioneer African-American woman in Stem, which is an important cause for us. You know, Infor years ago when we were in New Orleans unveiled the Infor Education Alliance program so that we can invest in increasing Stem education among young people, all young people with a particular focus on minorities and women to increase the ranks of underrepresented communities in the technology industry. So this, Coleman, not only pays honor to Katherine Johnson the person, but also to her mission to increase the number of people that are choosing careers in Stem, which as we have shown is the future of work for human beings. >> So talk a little bit more about Infor's commitment to increasing number to increasing, not only Stem education, but as you said increasing the number of women and minorities who go into Stem careers. >> Certainly. We, you know Pam Murphy who is our chief operating officer, this has been an incredibly important cause to her as well as Charles Phillips our CEO. We launched the Women's Infor Network, WIN, several years ago and that's had some incredible results in helping to increase the number of women at Infor. Many years ago, I think it was Google that first released their diversity report, and it drew a lot of attention to how many women and how many minorities are in technology. And they got a lot of heat, because it was about 30, 35 percent of their workforce was female, and then as other companies started rolling out their diversity report, it was a consistent number between 30 to 35 percent, and what we identified from that was not that women are not getting the jobs, it's that there aren't as many women pursuing careers in this type of field. >> Rebecca: Pipeline. >> Yes. So in order to do that, we need to provide an environment that nurtures some of the specific needs that women have, and that we're promoting education. So we formed the WIN program to do that first task, and this year on International Women's Day in early March, we were able to show some of the results that came from that, particularly in senior positions, SVP, VP, and director level positions at Infor. Some have risen 60 percent the number of women in those roles since we launched the Women's Infor Network just a couple of years ago. And then we launched the Education Alliance Program. We partnered with institutions, like CUNY the City University of New York, the New York Urban League, and universities now across the globe, we've got them in India, in Thailand and China, in South Korea to help increase the number of people who are pursuing careers in Stem. We've also sponsored PBS series and Girls Who Code, we have a hack-athon going on here at Inforum with a bunch of young people who are building, sort of, add-on apps and widgets that go to company Infor. We're investing a lot in the growth of Stem education, and the next generation. >> And by the way, those numbers that you mentioned for Google and others at around 30, 34 percent, that's much better than the industry average. They're doing quote, unquote well and still far below the 50 percent which is what you would think, you know, based on population it would be. So mainly the average is around, or the actual number's around 17 percent in the technology business, and then the other thing I would add is Amazon, I believe, was pretty forthcoming about its compensation, you know. >> Salesforce really started it, Marc Benioff. >> And they got a lot of heat for it, but it's transparency is really the starting point, right? >> It was clear really early for companies like Salesforce, and Amazon, and Google, and Infor that this was not something that we needed to create talking points about, we were going to need to effect real change. And that was going to take investment and time, and thankfully with leadership like Charles Phillips, our CEO, and Marc Benioff were making investments to help make sure that the next generation of every human, but particularly women and minorities that are underrepresented right now in technology, have those skills that will be needed in the years to come. >> Right, you have to start with a benchmark and then know where you're moving from. >> Absolutely, just like if you're starting a project to transform your business, where do you want to go and what are the steps that are going to help you get there? >> Speaking of transforming your business, this is another big trend, is digital transformation. So now that we are at nearing the end of day two of this conference, what are you hearing from customers about this jaunting, sometimes painful process that they must endure, but really they must endure it in order to stay alive and to thrive? >> Without a doubt. A disruption is happening in every industry that we're seeing, and customers across all of the industries that Infor serves, like manufacturing, healthcare, retail, distribution, they are thinking about how do we survive in the new economy, when everything is digital, when every company needs to be a technology company. And we are working with our customers to help first modernize their systems. You can't be held back by old technology, you need to move to the cloud to get the flexibility and the agility that can adapt to changing business conditions and disruptions. No longer do you have years to adapt to things, they're happening overnight, you must have flexible solutions to do that. So, we have a lot of customers. We just had a panel with Travis Perkins, and with Pilot Flying J, who was on the Cube earlier, talking about how their, and Cook Industries our primary investor now, talking about how they're re-architecting their IT infrastructure to give them that agility so they can start thinking about what sort of projects could open up new streams of revenue. How could we, you know, do something else that we never thought of, but now we have the capability to do digitally that could be the future of our business? And it's really exciting to have all the CIOs, and SVPs of technology, VPs of technology, that are here at Inforum talking about what they're doing, and how they're imagining their business. It's really incredible to get a peek at what they're doing. >> You know, we were talking to Debbie earlier. One of the interesting things that I, my takeaway is on the digital transformation, is you know, we always say digital is data and then what we talked about was the ability to traverse industry value change, not just vertically but horizontally. Amazon buying Whole Foods is a perfect example, Amazon's a content company, Apple's getting into financial services. I wonder if you could comment on your thoughts on because you're so deep into micro-verticals, and what Debbie said was well I gave a consumer package good example to a process manufacturing company. And they were like what are you talking about, and she said look, let me connect the dots and the light bulbs went off. And they said wow, we could take that CPG example and apply it, so I wonder when we talk about digital transformation, if you see or can foresee your advantage in micro-verticals as translating across those verticals. >> Without a doubt. We talk about it as adjacent innovation. And Charles points back to an example, way back from the creation of the niche in glass, and how that led to additional businesses and industries like eyeglasses and fire preparedness, and we look at it that way for certain. We dive very deep into key industries, but when we look at them holistically across and we say oh, this is happening within the retail industry, we can identify key functionality that might change the industry of disruption, not disruption, distribution. Might disrupt the distribution industry, and we can apply the lessons learned by having that industry specialization into other industries and help them realize a potential that they weren't aware of before, because we uncovered it in one place. That's happening an awful lot with what we do with retail and assortment planning and healthcare. We run 70 percent of the large hospitals in the US, and we're learning a lot from retail and how we might help hospitals move more quickly. When you are managing life and death situations, if you are planning assortment or inventory for those key supplies within a hospital, and you can make even small adjustments that can have huge impact on patient care, so that's one of the benefits of our industry-first strategy, and the adjacent innovation that we cultivate there. >> I know we're not even finished with Inforum 2017, but we must look ahead to 2018. Talk a little bit about what your goals for next year's conference are. >> For sure. You're correct, we're not finished yet with Inforum. I know everyone here is really excited about Bruno Mars who's entertaining tonight, but we are looking forward to next year's conference as well, we're already talking about some of the innovative things that we'll announce, and the customer journeys that are beginning now, which we'd like to unveil there. We are going to be moving the conference from New York, we're going to move to Washington DC in late-September, September 24th to 27th in Washington DC, which we're very excited about to let our customers, they come back every year to learn more. We had seven thousand people attending this year, we want to give them a little bit of a variety, while still making sure that they can reach, you know, with one stop from Europe and from Asia, cause customers are traveling from all over the world, but we're very excited to see the growth that would be shared. This year, for instance, if you look at the sponsors, we had our primary SI partner Avaap was platinum partner last year. In addition to Avaap this year, we were joined by Accenture, and Deloitte, Capgemini, Grant Thorton, all of whom have built Infor practices over the last 12 months because there's so much momentum over our solutions that that is a revenue opportunity for them that they want to take advantage of. >> And the momentum is just going to keep on going next year in September. So I'll see you in September. >> Yeah, thank you very much. I appreciate you guys being here with us for the third year, second year in a row in New York. >> Indeed, thank you. I'm Rebecca Knight for Dave Vellante, we will have more from Inforum 2017 in a bit.
SUMMARY :
Brought to you by Infor. He is the Infor Vice President of Communications. Yes, thank you for having me. It's been a lot of fun. We continued the momentum with big enterprise really the first product in AI for Infor. a lot of the capabilities along with and different, and one of the things you said program so that we can invest in increasing increasing the number of women and minorities and it drew a lot of attention to how many women So in order to do that, we need to and still far below the 50 percent that this was not something that we and then know where you're moving from. So now that we are at nearing the end that could be the future of our business? and she said look, let me connect the dots and how that led to additional businesses but we must look ahead to 2018. at the sponsors, we had our primary SI partner Avaap And the momentum is just going to for the third year, second year in a row in New York. we will have more from Inforum 2017 in a bit.
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Mike Rodgers, Pilot Flying J - Inforum 2017 - #Inforum2017 - #theCUBE
>> Announcer: Live from the Javits Center in New York City It's theCube covering Inforum 2017. Brought to you by Inforum. >> Welcome back to theCube's coverage of Inforum 2017 here in New York City. I'm your host Rebecca Knight along with my co-host Dave Ballante. We're joined by Mike Rodgers. He is the CSIO of Pilot Flying J. Thanks so much for coming on theCube. >> Thanks for having me. >> So tell our viewers a little bit about Pilot Flying J and your relationship with Inforum. >> So Pilot Flying J is a travel center. We cater to basically over the road truckers and we do have a big gas business too. We operate about 700 locations. Most of them are owned fully by Pilot Flying J. Some of them are dealers where they have a relationship with us. They're in our network but we don't know them. So we run the majority of the locations and we own about 40% of the overall road diesel market. >> Rebecca: In the US and Canada? >> In the US and Canada. >> Okay and talk about your relationship with Inforum. >> So our relationship with Inforum really goes back to Lawson. I've been with the company for about two years. We run Lawson. David Clo-thy will tell you probably 25 years. The company has very rapidly. Started off as a small little Tennessee company. Well now it's a rather large company and we felt we knew we had to make a change relative to our human capital management and our financial systems is because we basically outgrew it. And we like to write a lot of things so we wrote a lot of applications out of our desperate sylo. And of course it's a lot of technical debt that goes along with them. So when I start with the company. We started on valuation process and picked for as the partner to replace all of our financial systems, and all of our human capital management systems. >> And so you migrating from traditional legacy lawson to the cloud suite. >> Pretty much, I would characterize it as a migration but we had very little in the vein of human capital management. And what we did have, we wrote ourselves. For example, we wrote our own applicant tracking system, which we'll of course have to integrate into lawson. So we have an integration layer that we have to support there and that's just one. There was a slide put up this morning that showed that we're going to eliminate 26 systems that we either bought as the best of breed type of application or we wrote ourselves. >> So how painful is that? Is that why you-- >> It's extremely painful. >> They brought you in for this task and you obviously knew this coming in or just-- >> Oh I knew this coming in. >> Dave: No surprise. >> No surprise and by the way, pilot is no different than a lot of other retailers in other companies out there. We've got a lot of technical there and I will tell you the more I see about Inforum. The more I think we made the right decision. I really like the cloud strategy. I'd like the integration associated with all the different functions specifically within the HCM suite. It's not a roll up like some of the other guys have rolled up. They bought but whether it's PeopleSoft or whatever and they many talk about it being integrated, bit it's not as integrated as the Inforum suite. >> So if I may, sorry. We want to stay on the migrations for a second because it's non-trivial and people. The conundrum of migrations is nobody wants to do them because it's just such a heavy lift. But the longer you wait, the more technical debt you accrue. >> I use to say you have to get off the treadmill. You have to stop and say we're not going to keep digging ourself in this ditch and it's going to be painful. It's going to be expensive. It's going to be disruptive and I use to say the (indistinct speaking) usually get fired. That really is, I might say that laughingly but-- >> Dave: You got a got attitude about-- >> It's hard, okay. It's a hard thing not just for the IT guys. It's a hard thing for the organization with respect to change management. >> So incredible amount of planning obviously. You knew your freezing code. >> Pretty much because why would we continue to develop something. I wouldn't say we were 100% frozen. Things come out especially in HR where there's a regulation thing. >> Dave: Compliance, right. >> Right compliance and you got to do it so we got pretty good at saying we're not going to, we're going to wait for Inforum. And we've got a lot of it implemented. We're continuing. We got a nice plan. An iterative plan, we're not trying to blow the ocean and convert everything all at once. Very good engagement from the business. We have a lot of business partners here with us. Like the IT representation at this conference. It's the smallest compared to the business. >> So I would think a key there though is because when you freeze code. It slows your business down, but then when you actually go to the new platform. You want to be able to move faster and leap frog your competition. >> I would argue that really, because we really didn't have much. It really hasn't slow much down. Where we had to do something from a compliance perspective, we've done it. But it hasn't really slowed us down. The leap frog that we're going to do when we implement the whole cloud suite is going to be enormous. >> Sorry about. >> I wanted you to step back a little bit and tell our viewers about some of the specific HCM challenges you have and what you, talk about the pain, I guess is what I want you to describe. >> We run travel service. We're open 365 days a year, 24/7. They never close. They're all on food operations. >> Rebecca: Of the three quick services food operations. >> It could be up to three. If we don't have three in every stores someone said that. We may have one in every store plus a deli operation that we run ourselves and we actually create the food. Whether it's pizza, meatloaf whatever the truck drivers really want with respect to our food offering. They want something different, more variety. So yeah, it's a very complex business. It's hard and we're very spread out throughout the country. We're not necessarily in a big cities like New York. you're not going to see a pilot in New York City. You're going to see a pilot or a flying J on major interstates throughout the country. So there were spread out. So connecting with our team members has been a challenge for us. And our owner Jimmy Haslam will tell you that we probably have not any give himself a vibe. And we are connecting with the team member so we're doing a lot to facilitate that connection. We'd actually partner with the Disney Institute to help us with that. And we've actually called Inforum for project connect. So it's going to provide that connection platform to those team members that are spread throughout the country and Canada for that matter. That we don't get to see that very often, if ever. >> We're hearing a lot at the keynote retail has been highlighted a lot and Pilot J is a form of retail in that sense. And talking about how important it is for the customer experience. The trucker themselves who come in to apply at Pilot Flying J. >> Our strategy is focused on making it a great place to work. In other words, doing the right things for our team member and the investment at Inforum is really going to provide that platform. The other part is making it a great place to shop, and we want our customer to come back. Okay we sell a commodity, let's face it. We sell diesel. You can buy it down the road. We want the experience when they come into our store. We want to take care of our guest like nobody else takes care of them. We got a truck driver. There was an article written in New York Times but you don't throw away people. These guys, you got it, you're wearing it. Your tie, your shirt, whatever came on a truck, and these guys, they're great people. I've talked to a million of them. We want to be the place where they come that feels like home and we want to make a better day for the truck or the driver. It's a tough job. They work hard. They're waking their families. When they come into a pilot. It should feel like somewhat of an oasis. >> Right so, it's super clean I understand. >> Yeah, we try to make them clean. Remember If you're a truck driver and you're away for week's on end. You're going to shower at our locations and so the showers are cleaned and maintained after every shower. Nobody gets in a dirty shower. The rest it's challenging. We have 3000 people come through our doors every day at every location so it's challenging to keep the rest rooms in particular clean. But the showers are cleaned before anybody gets in them. >> And you own the real estate or you lease it? >> We own. >> Dave: Really. >> I'm sure we lease some of this. I've got a question for Dave. We own most of our-- >> But your in the real estate business too. >> Oh yeah. We're definitely in the real estate business. >> What about the data? How is the way in which you use data evolving? >> It's evolving very rapidly and we are a data rich company especially with respect to the professional driver which is the majority of our profitable business. They scan their loyalty card whenever they come. We have a 92% swipe rate and that's because they use those points to buy food, buy showers. >> Rebecca: They're rewarded. >> They're rewarded and it's lucrative to them. They're managing a business so they use that as currency. So that data provides us with the ability to solve. We needed utility along the customer journey. For example, we may know when a guy needs a shower and we may have a fuel buying advantage at a certain location. Offer them a free shower if he fuels at location X because it's beneficial for him and us. Okay we're going to give him a free shower or a free slice of pizza if we feel we have an advantage with respect to purchasing petroleum. >> You're building loyalty. >> Right and builds loyalty so that's on the customer side. >> Rebecca: That's the nudge they need to walk in-- >> To be able to use our digital platforms, our digital properties to take the data and drive behavior, and loyalty. It's really about loyalty. We want to give good things to our loyal customers, take good care of them and solve the problems they have. 'Cause they'll come back. And Jimmy says we want them to come back. He says it and we do things that are going to solve the problem they have. They're going to come back because it's the least friction. >> Are you using data for the logistics in any way, for these truckers in other ways? >> Yeah, that's not Inforum, however well for the truckers. We're using logistics with respect to how we procure petroleum. And I'm probably not going to get into a lot of that because we feel it's a competitive thing there with respect to how we do it. And we are investing a good bit of money into how we procure and manage how we distribute petroleum to our various locations. >> That's a data lever. You got advantage better than-- >> That's where a lot of data reach and we can use data very effectively. >> So data literally is oil. We had a guest on. >> Well data is abundant insights aren't necessarily so that's where you're making money. You've mentioned before Mike that you said you are more confident after you go through this migration, but Inforum was the right decision. What gives you that confidence? Can you double click on that? >> Yeah, it's a couple of things. Number one, and we talked about the technical debt right. So lifting everything to the cloud give me a unique opportunity to eliminate the technical debt 'cause we're not going to write it. We're going to stay current on the latest release of the software. Whereas if you looked around here, everybody will tell you they're behind releases, releases, releases on enterprise software that they've purchased from somebody else that's not in the cloud. So number one elimination of technical debt and staying current on the existing platforms. You really can't customize it. You can customize it within the tool so with the customization or configuration or extensibility carries along as they operate the software. That's the biggest events and I think being in the cloud. I was showing some data to my boss the other day regarding how our infrastructure investment has gone up. Really been able to manage the actual investment with the number of servers, VMware and all that we're running has grown exponentially. That's 'cause we hadn't retire anything. We're going to, with Inforum we're retire 26 platforms. They're going away. They'll be out of the infrastructure and it will be in the cloud. I don't have to manage anymore. >> You're getting rid of stuff, wow. >> Mike: Getting rid of it. >> GRS recall, that never happens in IT. >> I took personal responsibility for the decommissioning aspect of the project. >> I'm going to ask you another IT question is that latest release because you're in the cloud and you're multi-tenet, you have to go essentially into the next release. Does that create down stream problems for you. How do you plan for that? >> Well we're new into it, okay. We're working with Inforum on that and it's perfect now but they get it. We got to be careful when we make the release so we can be prepared for it. So far there have been upgrades and it's been nerve racking. A new release of code that we hadn't really tested or whatever but I think we'll get that route resolved. I said it's new, we got to become efficient in how that happens. We need a little bit of prior notice. >> Dave: Forced agile. >> Yeah, forced agile. Here it comes. (laughing) >> There's a lot of buzz about artificial intelligence here at Inforum. Where would you say Pilot Flying J is with regard to using artificial intelligence as part of your workforce. Giving your workers access to it and also more tools to make the right decision at the right time. >> I think it's at the stage now where it's really cool and it's somewhat of a buzz thing. AI when machine learning. I think it's going to be very relevant and probably not the too distant future. It's not on my immediate road map to worry about artificial intelligence. We thought about doing a project with IBM on fuel procurement and pricing with Lawson. It's just really not quite ready yet. What we can develop is deep insights with the data we have to make better decisions, and put power in the hands of our pricing team or our logistics team to make really good decisions. I think that's for us. Let's get that perfected and then we talked about the voice recognition that we heard yesterday. That I think is imminent and I think it's important for us and it's going to be on our road map because as a truck driver. I'm driving and if I can have the ability to ask questions of our app and purvey information back to that driver, without him having to touch his phone. There's a value of that. Most that has to be architected through the right type of data. How we structure our data to be able to access via natural speech but it is something that is on our road map. >> How large is your IT organization? Roughly. >> In number of people? >> Dave: Yeah. We have about 250 people in our IT organization but we do have a significant use of partners. >> And they're distributed or? >> No, they're in Tennessee. And for the notes popping now we use offshore resources with certain integration partners. We have a couple primary integration partners that we're using. >> So reason I'm asking so as you move to this cloud sass platform. How are you thinking about protecting your data and is it changing. >> It's a good question. And all of a sudden, for awhile there I think we do a great as securing it. We invested a significant amount of money protecting our data. I think I'd be naive to say that we could do a better job than Amazon web services. >> Dave: I would agree, no offense. >> And I think one of the gentleman was speaking yesterday said the same thing. And one of my guys looked at me says that's what we've been saying. I think there's always a risk. Security is a big deal especially with what's happened with one-acry and the subsequent problem. There's going to be more. I think that Amazon could be on top of it. I think together we can do a good job on security. It doesn't worry me anymore than it worries me everyday with respect to my own infrastructure. And it does worry me just not anymore. >> Great, well Mike, thanks so much for joining us. It's been a really enlightening conversation. >> Okay, thank you. >> I'm Rebecca Knight for Dave Ballante. We'll have more from Inforum in a little bit. (uptempo piano music)
SUMMARY :
Brought to you by Inforum. He is the CSIO of Pilot Flying J. and your relationship with Inforum. and we do have a big gas business too. as the partner to replace all of our financial systems, And so you migrating from traditional legacy lawson that we have to support there and that's just one. I really like the cloud strategy. But the longer you wait, the more technical debt you accrue. and it's going to be painful. with respect to change management. So incredible amount of planning obviously. to develop something. It's the smallest compared to the business. but then when you actually go to the new platform. The leap frog that we're going to do when we implement talk about the pain, I guess is what I want you to describe. We run travel service. And we are connecting with the team member and Pilot J is a form of retail in that sense. and we want our customer to come back. and so the showers are cleaned and maintained I'm sure we lease some of this. We're definitely in the real estate business. It's evolving very rapidly and we are a data rich So that data provides us with the ability to solve. And Jimmy says we want them to come back. And I'm probably not going to get into a lot of that That's a data lever. and we can use data very effectively. We had a guest on. You've mentioned before Mike that you said and staying current on the existing platforms. for the decommissioning aspect of the project. I'm going to ask you another IT question We got to be careful when we make the release Here it comes. to using artificial intelligence as part of your workforce. I'm driving and if I can have the ability to ask questions How large is your IT organization? but we do have a significant use of partners. And for the notes popping now we use offshore resources So reason I'm asking so as you move I think I'd be naive to say that we could do a better job I think together we can do a good job on security. It's been a really enlightening conversation. I'm Rebecca Knight for Dave Ballante.
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Barig Ahmad Siraj & Nasser J. Bayram, Zahid Group - Inforum 2017 - #Inforum2017 - #theCUBE
>> Announcer: Live from the Javits Center in New York City, it's the theCUBE, covering Inforum 2017. Brought to you by Infor. (bright electronic music) >> We are back with theCUBE's coverage of Inforum 2017. I'm your host, Rebecca Knight, along with my cohost, Dave Vellante. We're joined by Barig Siraj and Nasser Bayram. They are both of the Zahid Group, out of Saudi Arabia. Thank you both so much for joining us. >> Good to be here, thank you for having us. >> So I want you to start out by just explaining to our viewers a little bit about what Zahid Group and Zahid Tractor, what you do. >> We are a large group based in Saudi Arabia. We're very diversified. We are mainly in heavy equipment, capital equipment business. We are the importer of Caterpillar machinery and Volvo trucks, Renault trucks, and many other products. More than 40 franchises. We have locations in more than 40 locations, or branches, more than 40 locations for their area, and we have about 4,000 employees, and we mainly focus on providing sales and after-sales services in the kingdom, with a big focus on after-sales. We pride ourselves to be the second to none when it comes down to after-sales services, and we strongly believe in technology and in digital transformation that is sweeping the world of business, and thus far, we embarked on this journey five years ago. >> So what does that digital transformation mean for your business, and generally, and then specifically for IT. Maybe you can start, Nasser. >> Well, first, we have to agree. The business model has changed. There are new business models that has disrupted every single industry landscape out there, and you have to be ready to change and accept that transformation, otherwise, you'll be left behind. The digital transformation takes you beyond managing an organization introducing an IT platform or technology. You have to change the way you think and your readiness to be able to manage where the future is going. If we look, we just attended this session, 52% of Fortune 500 companies in year 2000 no longer exist. They went out of business. In 2015, 55% of Fortune 500 companies lost money. There was no economic crisis or downfall. It simply missed the boat, or they did not, they were not very innovative in their digital strategy or thinking ahead, allowing their industry to be disrupted by people like Uber, Amazon, Alibaba, Souq, an other new entrants with very great innovative ideas and technologies. The old business model of cutting cost or restructuring an organization no longer works. You need to think differently and act differently, and hence, digital transformation becomes critical for your organization, and implementing an ERP platform, standardizing rationalization of your ERP platform, if you have more than one, like in our case, we have more than one, you have to have one standardized platform, one standardized processes, business processes, so that we have one source of data in order to be ready for the future where you can mine that data, have it be by analytics or business intelligence, in order to be able to better serve your customers and learning on about their behavior, about their trends, and how you can better position production services for them in the future to buy, and for you to remain profitable. >> So Barig, okay so now, that's, what Nasser just described, I'm inferring, is much more real-time, much faster, and more data. Your ability to analyze that data wherever it is, how do you, and the processes and people behind that as we talked about technology's the easy part even though some technology's even more complicated than ever. So what does that mean for the IT organization? >> Well for IT organization, we had, and we still have a legacy application built over 30 years. Now, and there we could not reap the benefits of the data mining, the standardization, even that just from AI capabilities on top of that. We cannot reap that until we have that standardized ERP Platform across all our companies. So basically, that's the tall order that was put on our plate, and what we have done, we started the journey. We're partly through it. We went live with two of our companies. We still have three more to go, and we've done it with lesser volume, allowing us to learn and therefore, once we reach our biggest volume company, we would have learned as an organization, not just applying the technology that even the personnel, the change management, the resistant pockets have to deal with all of that. >> Can you give an example of what you've learned along the way, becoming, as we said, it is so much about change management, and it's about getting people over this fear of change. Can you give an example of what you've learned, of what you're doing differently for the companies that have yet to have the rollout? >> The biggest learning experience we had, we just went live with one of our companies, called EJAR, which is a rental company. The success there of the learning, the success is a learning experience. We have a long journey for to go live with five companies, and this is the first one to go live. What we learned by doing that company first is the challenges of change management, how to support on live, challenge of data migration, data cleansing, readiness of the organization, not simply from change management perspective, but also from IT, legal, readiness of your documentation, the contracts, et cetera. It's a vast learning curve to overcome, and we're very happy that we took the strategic decision to go live once more company, so that we gain that experience, and that is the real success we got out of this project now. Now we better we feel we are in better position for the new companies to go forward with, when we go live, we learn so much about change management, where we failed and where we succeeded, we learn better about our readiness, whether it is Zahid Tractor, or Infor, or our IT, our infrastructure, our training program, our after go-live support, the war room was set up to support the go-live, and go in production. We've been two month in production. We're still having some challenges, but nothing that, there are no showstoppers, however, more and more every day, we learn more and more, and we are better positioned to go live with a bing bang on the big company. >> Nasser, as the executive in sort of leading this transformation, do you look for and demand new metrics, new types of KPIs that you want to see? >> Well, definitely, you do the whole thing because of the new metrics. The new metrics have to have built into it, not simply the traditional KPIs of your GPs and revenue and discount and so on, you need to look at customer behavior, customer analytics, pricing positioning, where you are going forward. In the old days, everybody would sit down around the table, say, "Hey, we're number one, okay?" That doesn't hold water anymore. You're number one in what? It's about number one in responding to customer requirements on that customer behavior. Today, with Amazon.com, many retail businesses are challenged, they're going out of business. How do you stop that business model? You can't. So how do you compete? You can. To do that, you have to have the right data in place, the right organization in place, and the right mindset to be able to lead your organization to compete in the new market space. >> Can you give our viewers some examples of the kind of data that you are deriving, in terms of this business analytics, in terms of understanding and deepening your understanding of customer behavior, and what customers want, and how it's changing, how you approach your customers and what you do for them. >> I'll give you a comparison. When we have a legacy systems, what you do at end of day, you extract your data, you transform it and you load it up to your data mart or data warehouse, and then you run your report, and if you're lucky, you have savvy users who can create their own reports on the fly, but with the way we're going with an integrated ERP solution and one standardized platform, we do hope we have the right analytics in place, and business intelligence in place, that we give our management the right data to make decisions, ready to make decisions. Not filtered data, not reports designed, and that takes me straight into your question on IT and ability to IT to deliver. There is no way for any IT organization to cope with the changes. Nowadays, when Amazon went live recently with Whole Food, it took them three to six, three to four months to deal with legal, to deal with retail, with pricing, with the announcement, the whole nine yards of marketing. How did they have their IT ready? That's a challenge. How can you do that in four to six month? That is the challenge in the future. If you don't have the right platform to do that, you will never be able to compete, and data analytics are critical for you to respond or predict the behavior of customer, so before a customer comes next time to the counter, you already have certain statistics that tell you what that person is ready for, and that takes you straight also into IoT. Your products, or our products now, are connected to the Internet. If you don't have IoT in place, connected to your back end, and your analytics, you won't be able to compete, and that would be the differentiator in the future. Those who could do that versus those who will continue to follow the old brick and mortar business model, restructuring and cost-cutting and whatnot. >> So your instrumenting your heavy equipment in the field, presumably, and that's, you're well down the road with that. That changes the data model, it changes the analytics model so I wonder if you could describe that a little bit. I mean, obviously you're processing data at the edge. How much data stays at the edge versus comes back to your central location, maybe you could add some color to that whole equation. >> Well the devices that are put on the machines, there are several ways of putting. The older models, you have, actually the PSSR has to actually go with his laptop, hook it up, suck the data, and bring it back for analytics. The newer models are more, are sending it to, directly to us, and enabling our, what I call tower, to do equipment monitoring, and be able to anticipate, we call up the customer and saying, "By the way." Actually tell the salesmen to call up the customer and saying, "You need to bring your machine in "because it's, you might face a failure "in so amount of time." So improving the customer side, that is, that is that part, but coming back to the organization change issue, we went from a legacy application that the branch managers waited until the end of the month to get the truth, to now being able to, seeing the performance on a daily basis, because they're seeing the truth because everything is connected, whereas before, whatever they did, they don't, their piece of the puzzle, they have a lot missing, and they, information that they waited until it show, send them back there, a report. >> And none of this takes place in the public cloud, is that right? >> No, it does, to add to that, the data is stored in the cloud. Customers have access to it, along with our SOS lab, which is oil sampling lab. They have access to the data to see what is happening, like predictive analysis of their machine performance, and as a result of analyzing the oil, plus any data collected from these machines. We do have cloud implementation. We just went live with our treasury management system. It is on the cloud, and it was our first deployment on the cloud, though the implementation of Infor today is still on-premise. Long-term, down the road, we may be looking at the cloud. >> I got to ask you, we hear Infor messaging about microspecialization, that last mile, all the hard stuff that nobody else wants to do. Is that something that you take advantage of in your industry, or is it? >> I'll give you an example. We utilize the implementation accelerator from Infor for the rental, and it's 77% of our processes map directly into that, so we, that enabled us, that, to have EJAR, which is a rental company, go much smoother. Now, we're working with Infor to enhance their equipment implementation accelerator, and it will be partly the same ratio, around 70% of the processes that we're going to go live with, are the standard processes in the product, out of the box, for the equipment rental, for the equipment business space. >> Our objective is to reduce customization as much as possible, go out of the box, or native, out of the box, as much as possible, but you have to accept the fact, depending on your business environment and some localization requirement, you have to do some customization. However we do have a governance in place, to make sure it's to the minimal. Otherwise, long-term, you'll be challenged with release management and change management and so on, and when you speak of the cloud, if you ever elect to go to the cloud, you can kiss customization goodbye. (Dave laughs) You have to be ready to adopt and adapt. >> And how about your security regime, as a result of the edge and IoT and now, cloud, how is that evolving? >> That's close to my heart. (laughs) >> Yeah, I'll bet, and probably the board's. >> Actually, well, (laughs) actually, interesting enough, many organization, like ourselves included, we invested so much money in building firewalls and security systems to protect what's behind the wall. Now with the cloud, well your most important data is no longer behind the wall. >> Rebecca: It's right there. >> It's outside the wall, so you have to have some kind of a hybrid security system, and you really have to pick the right partner who is hosting your cloud application, leasing your cloud application to you, so the challenge or the perspective of security, cybersecurity, changes drastically and totally, and your understanding of it has to change, otherwise, you just stay behind your own wall and guess what? You can end up locking yourself behind the wall, and you're going to miss the boat, but this does not mean that you'll let down your guard. You have to maintain your security awareness, you have to maintain your security diligence, and you should not underestimate the threats out there, because even if you are on the cloud, the biggest threat nowadays is through phishing. That's what we call the human firewall. Relegating the right awareness, the right education to your organization from within, to understand the threats and the danger of such a threat, otherwise, your password, that's how you access the cloud, you'll end up be compromised and guess what? So will be your data. >> Yes, so, Barig, Nasser, thank you so much for joining us. It's been great to have you on the program. >> Our pleasure. >> Thank you. >> Nasser: Thank you for hosting us, thank you. >> See you guys again, great, thank you. >> I'm Rebecca Knight, for Dave Vellante, we will have more from Inforum after this. (bright electronic music) (bright instrumental music)
SUMMARY :
Brought to you by Infor. They are both of the Zahid Group, out of Saudi Arabia. and Zahid Tractor, what you do. and after-sales services in the kingdom, Maybe you can start, Nasser. You have to change the way you think Your ability to analyze that data wherever it is, the resistant pockets have to deal with all of that. along the way, becoming, as we said, for the new companies to go forward with, to be able to lead your organization and how it's changing, how you approach your customers and then you run your report, and if you're lucky, maybe you could add some color to that whole equation. and be able to anticipate, we call up the customer and as a result of analyzing the oil, Is that something that you take advantage of around 70% of the processes that we're going to go live with, and when you speak of the cloud, That's close to my heart. is no longer behind the wall. It's outside the wall, so you have to have some kind It's been great to have you on the program. we will have more from Inforum after this.
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Michael Dell, Dell Technologies | VMworld 2016
>> Announcer: Live, from the Mandalay Bay Convention Center in Las Vegas, it's theCUBE covering VMworld 2016. Brought to you by VMware and its ecosystem sponsors. Now, here are your hosts, John Furrier and Stu Miniman. >> Welcome back, everyone. We're live here in Las Vegas for VMworld 2016. This is SiliconANGLE Media's theCUBE. It's our flagship program. We go out to the events and extract the signal from the noise. I'm John Furrier and my co-host this week, Stu Minniman, for three days of wall-to-wall coverage. Our next guest is the chairman and CEO of Dell Technologies, Inc., that's the first time we've actually used that. Congratulations on, I think last Thursday or Wednesday, the name officially became Dell Technology. Michael Dell, welcome back to theCUBE. >> Thank you. Super excited to be with you and obviously super excited about the formation of Dell Technologies as we bring together Dell and EMC and VMware and Pivotal and RSA and Virtustream and SecureWorks and so many other great organizations. >> So Dell Technology, now it's official, but EMC, Dell EMC is not yet official. Quick, give us the update. That's the number one thing people are asking. What's the update with the merger and the China situation. What's the quick update there from your standpoint? >> You know, we announced this back in October of last year and we're very much on track with the original timeline that we said, which was that we'd close between May and October of this year, and on the original terms. So everything is moving along and we're making great progress. >> Chinese government not playing monkey business with you, looking at the big mega-merger and thinking, whoa, slow down. >> We're continuing to work with them, and as I said, we're on track with the original schedule and terms that we said when we announced it back in October of last year. >> Exciting things on the global landscape, we'll get to that in a second. But I want to get your thoughts on VMworld because this is a geek show and this is a technology show and on the keynote they're showing debugging ports, migrating from the cloud, I mean you don't see that. You usually see the pomp and circumstance, all the glamour. Here, I mean you're a geek, you're always getting down and dirty with the technology. Thoughts on this community, because this is, these guys roll their sleeves up. And by the way, they're very vocal on social media so you can always get the Twitter feed, but your thoughts on VMworld, the culture of this ecosystem? >> I thought the demos that Guido showed were incredibly cool, showing sort of the evolution of virtualization to the software-defined data center to the hybrid cloud to now Cross-Cloud and all the things that you can do. And as you saw, live examples with Citibank and Columbia and J & J, these are real live organizations. And of course at VMworld you have the ecosystem of VMware in all of its glory, with the whole industry coming together and, as you said, a passionate group of individuals that are excited about what they're doing and VMware is kind of a big part of how the industry is evolving. And we're thrilled be an even bigger part of it now than we have been in the past. It's not my first time to come to VMworld, of course. >> But again, with now Dell Technologies looming, and the merger is going to be a big part of that. >> Yes. >> Technologies, and I'll ask that specific question later. But I do want to get your thoughts as someone who has been in the industry as a power broker, founder, CEO, now going private, you've seen all the waves of innovation. The ecosystem has become a really important part of it in your world there was the Wintel and the developer communities during those days, for the software business, aka the computer industry per se, but now we're on a new inflection point where the computer industry-like movement is happening with cloud and data center, hyper-converged environments. What does the ecosystem mean? Because we've seen the ecosystem kind of sitting there kind of waiting for this explosion with the cloud. Your thoughts on what the ecosystem means in this new era, vis-a-vis other times in history? >> You know, I don't see them waiting. You think about the kind of armada of companies that are coming along as the ecosystem evolves. Again, you see it out there on the show floor. You take NSX as an example. There's tremendous growth in software-defined networking. And NSX is kind of leading the way. And you see all the leading networking companies in the world here at VMworld using NSX as the platform for the software-defined network. It's just another great example. The original growth in the hypervisor and then into software-defined storage, software-defined networking and you can, if you look further on the show floor, right, you'll see kind of software-defined everything. And all aspects of the network, layers four through seven, eventually being virtualized. From the cutting edge -- >> John: So, virtualized stack. >> New things all the way to the mainstream and of course there's a lot of growth in our industry around converged and hyper-converged because it's making it easy to deploy these solutions in a rapid fashion and we're right in the middle of all this. >> So Michael, you speak pretty passionately about VMware and their role in the ecosystem. There's still a lot of noise out there that people I don't think understand how you're going to finance the debt and there's many people, like still during the keynote this morning, they're like, as soon as the deal's done, VMware is going to be sold off. Really, hardware companies don't want to do software. >> Absolutely incorrect. That's totally wrong. Anybody that says that has no clue what they're talking about. So look, I think first thing is you've got do do some math. If you look at the combined cash flows of Dell and EMC and VMware, what you find is they're many, many times greater than the debt service. And so we have, in fact, an advantage capital structure that allows us to not only do what we're doing and have tremendous scale and investment in innovation, roughly $4.5 billion annually invested in R & D, the largest enterprise systems company in the world, the strongest supply chain, and also have the speed and flexibility with some of these new startup instances. You guys are familiar with what we're doing with Pivotal and Cloud Foundry and all the great things that are going on there. With SecureWorks, with Boomi, so we've got both the speed and agility of a startup plus the scale and breadth with the broadest ecosystem and access to customers, and while we're here at VMworld, we're not just about VMware, right? Dell Technologies is a company that embraces all of the major ecosystems, be it the Microsoft ecosystem, the Linux and OpenStack and container ecosystems. So the hardware platforms that we're creating allow customers the broadest set of solutions to be able to stand up against their requirements. >> So back at Dell World, Michael, you talked about, you had Satya Nadella up on stage, how Microsoft fits and understanding, you know, in many ways Dell Technologies is an arms supplier to a lot of environments. You've got the enterprise data center. You've got the public cloud. Where do you see VMware in this evolving multi-cloud very varied ecosystem? >> I think if you look at VMware's business in the first half of this year, it's done quite well. And when I look at the trends for the forward outlook and kind of growth characteristics, VMware is making a very nice transition into this emerging cloud world. And it's doing that by taking the whole virtualization and software-defined technologies beyond the hypervisor into the whole software-defined data center. And things like the VMware Cloud Foundations make it a lot easier to do that, whether you're doing it on premise in a private cloud or whether you're a service provider, a telco, an IBM, for example. And I think you'll see others as well. And customers that have embranced VMware and of course there are 500,000 plus around the world, are looking for ways to be able to extend out to the public cloud. And the kinds of announcements you saw today with IBM, with the VMware Cross-Cloud initiative, will allow for this to extend deep into the public clouds. >> We're getting some questions from Twitter. I'll read a few of them here. Two questions. Have you met Chairman Chang and what's he like? And two, what of the technologies in the portfolio are you most excited about. And I asked VMware or Dell Technologies and they asked, both. So two questions. Have you met Chairman Chang and what's he like? And what technology are you most excited about? >> I have met a number of the distinguished folks over in China for sure, whether it be in one on one meetings or in group meetings and I'm over there on a pretty regular basis. China is the second largest market in the world for Dell to sell its products. So it's also the second largest economy in the world so that shouldn't be too surprising. But we have roughly $5.5 billion business in China, a big part of our supply chain. On the second question, you know, it's kind of like saying >> John: Your favorite child. >> Which of your children do you love the most, right? So that's not, you can get in a lot of trouble with that. But when I look across the whole -- >> We need to categorize here. I'll just rephrase the question because I think that's, I mean that's a political response, I get that. But let's go into, where do you see the disruption coming from? If you had to point out a disruptive enabler that is a lever for the portfolio, where would you look at and say okay, that's going to be a real enabling technology that's going to one, propel Dell on a domestic and global basis, and two, power the ecosystem? >> I think this digital transformation is real. And I think that we are at the very beginning of this period of time where the cost to make things intelligent is approaching zero and the number of them is going to explode. And so the influence and impact that our industry has on the world will expand geometrically as a result. And so the challenge that every organization is going to have, is how do you take all this information in real time and also in time series, because I think there will be some value to the historical data, and turn it into better insights, to be able to make better decisions, to make better products and services. And we're just at the very beginning of that. So, to me, that is the most exciting thing going on and obviously, we're right in the middle of that from lots of different perspectives. >> I've got to ask you a personal question. And I want to get your thoughts on this as someone who's been in the industry and is a chess master, 3D chess player, also running a big business, global business, billions of dollars. In 1994, Bill Gates wrote The Road Ahead and he talked about the future and he completely missed the internet in his forward-looking book. And I bring that up because now we're living in a time where IOT and autonomous vehicles, looking at digital state, digital transformation is a big part of that, so I ask the question, do you worry about missing something? I don't mean FOMO, fear of missing out, but there are big moves being made like technology in autonomous vehicles, drones, all this AI going on, machine learning, do you look at that and go hmmm. Is that on your mind, like maybe you might miss something and how do you handle that? >> It's a good point. If you look at all the smartest people in the industry, whatever that means, and you say what's their ability to predict what happens in five years, 10 years, 15 years, it's actually not been very good, right? And so that has been humbling, if somebody included me in that category of people that could try to do that. But we've got a lot of smart folks. I think we have, at the core of our company, this concept of having big ears, which means we want to listen and we want to learn. And our job is to take all these things that we're learning from our customers and all of our understanding of the core molecular elements of technology, and make the magic happen in the middle that go solves the problems that customers have. >> Do you see IOT and cars and this kind of consumer experience very real for Dell Technologies to play in? >> I think there's no question that the elemental cost of computing is declining and whenever you see that happening, you see, it's like a gas, right? It expands to fit the space available. And I think you'll absolutely see this explosion, proliferation, you're already seeing it. We have hundreds of IOT projects going already within our company and we know of many, many others, so it's real. >> It's in the early phase of the hype cycle. Michael, we've got to wrap but I want to ask one final question and then kind of wrap it up. Everyone wants to know, what's the future of VMware in your words, talk to the customers that are watching and the people in the ecosystem and employees and partners. What is the future of VMware in the Dell Technologies vision? >> I think VMware has got a very bright future. I've seen this in the past where people said, Oh, you know, the PC is dead so forget about Dell. Everything's going to the cloud, so forget about all these other companies. I don't think that's quite the way it all works. So what I see in VMware is an incredibly vibrant ecosystem that's getting stronger. I see VMware remaining independent and we're obviously the majority shareholder and helping to ensure the ecosystem stays very, very strong. And I see very exciting new things, like NSX. Extending the reach of virtualization technology well beyond the core original business of VMware which was a great business and continues to actually be a great business. >> Michael, thanks for spending the time, with your busy schedule, to join us on theCUBE. I appreciate it. Great to see you. Michael Dell here inside theCUBE. I'm John Furrier with Stu Miniman. You're watching theCUBE from SiliconANGLE Media. We'll be right back with more. I'm John Furrier with Stu Miniman. We'll be right back.
SUMMARY :
Announcer: Live, from the and extract the signal excited about the formation What's the update with the merger and the on the original terms. the big mega-merger and We're continuing to work and on the keynote they're Cross-Cloud and all the and the merger is going been in the industry as a And NSX is kind of leading the way. the middle of all this. still during the keynote of the major ecosystems, be You've got the public cloud. And it's doing that by taking the whole technologies in the portfolio China is the second a lot of trouble with that. is a lever for the portfolio, And so the challenge that so I ask the question, of the core molecular that the elemental cost What is the future of VMware ensure the ecosystem spending the time, with
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Amy Lewis & John Troyer | EMC World 2014
>> A cube at DMC World twenty fourteen is brought to you by D. M. C. Redefine, see innovating the world's first converged infrastructure solution for private cloud computing brocade. Say goodbye to the status quo and hello to Brocade. >> Welcome back to the Cube. This silken angle TVs live wall to wall Coverage of DMC World twenty fourteen here in the Sands Convention Center in Las Vegas. We've got three days to stage is over eighty guests. Lots of practitioners, execs, business leaders got a special segment. I'm bringing you today, bringing onto two thirds of the geek whispers, podcasts, Those in the story for the virtual ization and Claude Communities. No art is to guess. Well, let me introduce it's John Troyer, who's making his debut as the founder of tech reckoning. >> Thanks for having me. >> And we've got Amy Lewis influence marketing from Cisco. Name is your first time on the Cube, so, you know, welcome to the program. >> Thank you for having me on. >> All right, so So, guys, you know, we've been to a lot of conferences way we've hung out with, You know, the various influencers bloggers. It's changed a lot. This is my twelfth year coming M. C World. If you had told me twelve years ago some of things I'd be doing at this show, I wouldn't have believed you. I mean, I was one of the guys in a polo that only got out of out of the office once a year to give a presentation and, you know, talks in people about some cool tak um, and you know, social media is one of those things that, you know turn my career. Eleven. So you know what? Let's have a conversation about what's going on in the industry with kind of community influences and everything. John, maybe you could start us often. You know, Maybe if it leads in tow your new gigs? >> Sure, sure, on one on one, and things have changed. On the other hand, the same dynamics are playing out. Buying the buying cycle has changed. The buying process has changed. Customers are looking much more to their peers and not to traditional media analysts. Marketing folks, they can't find more ads. You can't send out more E mail. So what do you do? You need to get part of the conversation. We've been saying that for five or ten years, that's actually happened. Now the folks that were early on into the blogging space have turned themselves into communicators as well as technologists. We've seen, you know, their careers have have gone and all sorts of interesting places, for instance, you. But I think now that even we could talk about his art Is blogging dead? But I think now we're seeing it. We're seeing social media not as a trade or a practice practice, but simply a tool set that we all use. So that's all I'm saying is it's a It's more of a it spread throughout our organization. Not so much in one tiny niche, right? >> Yeah, Jonah, I love that point. I I I've been preaching for a bunch of years that this is an important skill, something you have to have their wonderful tools. But you've been doing community for a lot longer than Social Media has been around, and, you know, so it's peace, Amy, your influence marketing. What would please way out on this? >> Yeah, I chose the title, actually myself on purpose. To say it's not just social media, think social Media is very important, but like John was saying that to me is a set of tools. They're important platforms or important communications channels, but influencers the people who between the term citizen analysts they are unpaid analyst. But people are very passionate about technology, and they want to write on block and share, really engage their community. That's an important group of people. It's a really a buying center, and we have to find new ways to address them. So community is more important than >> ever. Citizen analysts thought, Let's focus that >> some of the >> people you know, I say some people goto event and they get it, get it, get wined and dined and they get to, you know, write about a bunch of stuff I'm like, you know you're better than journalists, you know, you'll You know you do some really good stuff and sometimes it's a little bit too friendly to the people that are doing it. So you know where do you see the role of kind of the press? You know, the analyst and the influencer? >> It's a great question I've been checking. We need to abstract the or chart. It is. It is a complicated question, but I think the traditional presses really trained and rightfully so in giving us that neutrality. So that is still a very important role. I think the analysts are paid Tio Tio, analyze particular sets, etcetera. They have nation specialty. I think the citizen analyst is interesting because they are what you don't know about the neutrality. But you do know that there are people who roll up their sleeves and really touched the technology. So that becomes a very interesting set because they really care about the technology Kazakh but could become their problem if they don't, you know, raise our voice and sort of engaged with technology and let the community know what, what the new trends are, what they need, what business needs. Our etcetera gives us a really applied version, the PR in the e R outside. >> Don't you want to comment on matter? >> I mean, these are the folks that they lose their jobs if they picked the wrong technology. So they have much more. Their discussions have it. They have more skin in the game. >> Aye, that's right. If you've got the practitioner, you know whether it be the end user sometime times it's the you know channel guy that they do that that's good, You know? What about the people inside the corporations that are also using these? >> I'm super bullish about the use of employees as advocates and evangelists in our community, both for technical education. And for the commercial part of our conversation in the enterprise space, we don't sell solutions with Russia. Your hair's a pressure and very nice calm. Give me a call. We sell it with relationships with people. I've been working on the social media since it existed, I suppose. And what we've seen over and over again is the social channels are really great for getting the word out. But without that personal component, it's like just handing out brochures. So you need your employees out there. You need your employees talking to folks. You need your employees without their representing your brand, just like they would have an event. I've seen that at something. On one hand, it's something that's so trivial that we all agree it's true. On the other hand, I don't. I think a lot of people are just realizing that now. >> So, John, you know, there's some some big companies, you know, creative certification programs to do some of this. There's some companies that just, you know, sign everybody up and, you know, it could be kind of an echo chamber or things like that. You know what? What do you see in these days? To kind of help out. You know the community >> well. There's a lot of software and a lot of programmatic things you could do. Those may be useful in terms of organizing you. It comes down to the people in the culture of the company and help much. You trust your people to go out. I think the best thing we can do is sit up platform for folks to be able to, to communicate. I think that's actually what Amy does really well at Cisco. >> X. It's, um I always talk about influence marketing as being people, platforms in content. And so I agree. I think that we sorted out some of the platform issues as we've learned about social media and grew up with it. I think that we are still working out the people in the content side and what's appropriate, how we can join together and do that and how we can creates a mute platforms may be using the tools of social tio to drive the conversation forward. >> All right. So, I mean, I got one for you. You know, how do we balance the kind of creation of information and kind of the community and fund? I mean, you do a lot of fun event you've got, you know, awful club this week. You've got, you know, bacon, stack and B bacon and bacon. I e I mean, I can't keep track of you, deport vacants and everything. And, you know, there'd be some executives here that would be like that, That social stuff. And they're playing games and things like that. So how do we balance kind of attic business value and greeting, you know, value to the community. And, you know, having fun in building community. >> No, it's a great question. A couple of years ago, I got a text in the middle of the night that said, Please explain to me how the bacon is a marketing play. Please explain this and you know, I need a power point slide. So if you've never had to explain, be bacon on the power points, I for that challenge out to everyone. But I think in the last couple of years people started to see it more and more as we're, uh, we're similar to the sales role, and that's how we've sort of changed the language. So I perform a sales like function, except I don't carry a quota. So it is about building the relationship like John was saying, and it is about balancing fun with your intent. So I think that if you create a fun environment, if you create an openness and willingness to listen, then the good things will follow. So you form the relationships of people. You open up their ability to create content with you because they don't feel under attack. They're ready to share. And again, it's it's kind of a magical formula. Be nice and create opportunity. >> Yeah, so >> I think we'll part of it's a generational ship. I think part of it a generational shift and part of it is a temperamental she So tradition again, going back to sales traditional enterprise sales. You might go and play golf with somebody, cause that's what you enjoy doing for our kind of geeks. Our golf is eating bacon and talking about the duplication strategies, right? That's where we're having the most fun. So it's It's just it's same sort of thing. Just a shift in generations. >> Yeah, I wonder if you know what, what role this community help in kind of careers. You know, I think you know, we're talking so much of these shows about, you know, if your storage admin. If you're networking admin and you know you're down there, you know, configuring Luns or setting up the land, you know, we're going to have a job in a couple of years because automation is gonna change. You know, how much does the community help in kind of those career paths and education? >> So, John, I think we should interview stew on this one. Should we have the geek whispers takeover. I think this is your great example. You've talked about you, you were on a career path and we hear this a lot, and when you raise your hand to volunteer, we sort of jokingly call the spokes uniforms. You both really enjoy the technology and like to communicate about it. When you raise your hand and make yourself known to the community, to your employers, to the world at large, it gives you different opportunities. And I think I don't think you go into technology really without wanting to have an evolving, exciting career. So I think that he's becoming proficient in these tools. Joining your community is an opportunity to learn from your peers to get back to your peers and to raise her profile and open yourself up to the possibility of a new opportunity or a new idea or different engagement. A new way to learn >> In today's business environment, communication is a key part of whatever you do, even if you're the guy sitting there configuring the lungs, because if you're not communicating with your teams and the application teams and the storage of network virtualization team, you're not going to succeed so I think that's an important part of it, right? Being a communicator, absolutely critical and art. Barney. >> All right, so either one of you feel free to answer, but I think back to my early days, you know, two thousand eight, I was so excited when I got invited to a couple of conferences. A blogger, you could kind of get a pass, and I would, You know, ten might take my own vacation time and usually spend that on expenses because my employer at the time didn't get it. It was this innovation conference in, like, in a New York City with four hundred people, and it was like, kind of amazing. I've seen people go to B m world on their own dime where they can get a pass. I mean, you know, it's great to see when you when you got the passion. So I guess the question I wanted to ask is, you know, with companies today, who should they be inviting? How do they do it? You know? You know. Is it you know, the blogger Or is it the, you know, empty Alexis co expert? You know, bm where be expert, you know, What? How's that? How's that changing? Or is it >> changing? Well, I think what you've seen happen over the years is something that was a little more unstructured, which was a kind of blogger relations program. Working with both customers partners, employees in your ecosystem has turned into something a little more formal. We created the V Expert program in two thousand nine to formalize what we were already doing. It's an analogy to the endless relations, press relations, investor relations, sorts of programs. So I mean, it's it's it's a little more buttoned up. It's a little more of a membership thing, but we I know both of DMC and BM where and it Cisco, Francisco champions to try to embrace all the folks that are out there blogging. I think you know, if you're a market or you need to make sure that you're keep your eyes open and you don't just talk to the people that you've gathered in your living room, Bye. You know, a lot of it's pretty easy if you're enthusiastic about technology, if you're engaged with the technology, if you put some effort into it, it's actually pretty easy to get involved with one of these programs there, there, there and there, there, fourth of people in them right there. They're not there to say the glory of the emcee and glory of Cisco and glory of'em, where they're there to help you with your career. They're there to give you tools to give you networking and, you know, hopefully get you to places like this. So I encourage everybody that that's interested in starting, you know, go ahead and get started. It's easier than you think to get involved. >> I agree with that, and I think that way want to be almost like an airline program that you'd actually want to participate. And it's sort of my job like this is a customer service activity, and I often talk about if you talk about the large pool of influencers. Maybe they haven't identified yet. Or maybe they prefer to stay independent. Or maybe they do have interest in a lot of different technologies. Me for them to engage in one of these programs, that stolen, important set of people that you have to deal with the mark, you know, and again set up these blogger days have longer briefings. But like John was saying, When you have the group of people that you name and give it a program name, this is a little bit of inside baseball if we don't talk about giving program a name and funding can follow. So if you're working in a corporate marketing environment, it's really important to explain to people that marketing structure behind what you're doing and when you treat them as a class, it gives you some advantage is you can scale out a little easier. You can provide more assets to those individuals, and it frees you up to Dio. What I love to do, which is is to really engage with those individuals and create content with them. So, >> yeah, so how is engagement these days? You know, I think back, you know, that you know, ten years ago, you talk. You know, one percent of the community would, you know, be doing almost all the contribution. Ten percent might be a little active and everybody else's lurker. You know, when we founded Wicked Bond Day, Volonte actually has on his business card that he's a one percenter which goes back to you know it. It's, you know, the one percent that causes all the trouble, the one percent that causes all all of the commotion. So, you know, with this wave, I mean, we were founded off of, you know, economics in crowd sourcing and everything else, and the Cube is all about, you know, sharing information. We put it all out there. We want everybody to contribute and, you know, give that feedback. You know, How are we along now? You know that that journey to get more people involved. >> I think the opportunity is there more than ever. I think you're right. I mean, there's always gonna be a percentage of people who want to raise her hand, the class that want to give up their PTO to go to a conference that that had this other life they just can't help themselves. And so in some ways it's finding the most impassioned and giving them opportunities. But I think that with the platforms and the scale, there is a greater opportunity for people. They don't want to start their own block. For instance, one of the things we do it Cisco champions is allowed people to guess, block or allow them to come post a podcast. So I think there are more more ways to and there, you know, that's one example. There's lots of other groups that provide people again a little bit a dose of it so they might not want to run a full media company on their own. They don't wanna build Q, but they want to participate. And I think that we have so many more opportunities for them to do that that we're seeing group. >> We're seeing platform ships over the years. I think we as technologists human beings have a tendency to forget their past relatively quickly, as people have moved from the MySpace world to the Facebook Twitter world. I think actually, we're headed for I don't call it I don't want to call it post Facebook, but it certainly is. A multi platform world made >> it just like >> it's a multi device world. We're not opposed PC world in that. I think you're seeing the rise of more specialized communities. They come back again from from our from our origins back ten or twenty years ago. I think we're seeing that people want more deeper engagement along the company. A lot of the report building and kind of conversation. And hey, how are you? Goes on on Twitter. But I think people are really looking for a place where they can have a better conversation, more interaction, more lasting death that might not be on their own. Blogger in their own kind of indie web sort of style, roll your own block. But there are more and more platforms that people are making available for this kind of connection again. What was once niche eventually permeates the whole >> yes. So, you know, the concern I have is it's tough because it is so dispersed right now, you know? You know, I love Twitter, you know? Hi, I'm stew, you know, on Twitter. And I know you guys are big on it, too. And I don't love the multi platform discussion. You know, I always love when you dropped that kind information on the community. But, you know, how >> do we How do we get that >> depth? It's one of the things I always worry about is, you know, people will read the headline and, you know, just react at it and, you know, they might even share it a bunch, but they haven't read it. Uh, so how do we get that deeper engagement? Deeper understanding. I mean, you know, I always say, you know, the I'm too busy is a poor excuse because, you know, you know Michelangelo and I'd sign that many hours in the day way we did and, you know, sure they didn't have their phone buzzing all over >> the place. >> I actually think we should do less. Not more. I think I think too much information, too many channels, too many corporate channels, too many personal channels, too much bad content. The world does not need more crappy content. So whether you're a individual, blogger or marketer, I'd say just turn the dial back a little bit. Did work on better, longer pieces that add more? I think that's the only way that we can shift the conversation. >> Yeah, long for love it. Oh, no, absolutely. I still read so >> well. It's a curatorial function as well, that we have to be responsible. And that's yet one more way people can participate. We see people rise and in the community because they're really great curator Sze, because they syndicate the content in ways are interesting to others because time is of a value so that becomes a real asset. And the skill is Well, >> yeah, great. Great point. Could you know, so many times I'm like I really like to do a thousand word post on this, but, you know, sometimes all I'll come out of this show and take, you know, I did a year ago. I did it. I didn't article on the federation. You know, the ZPM were pivotal and coming out of the show, I've got a lot of new data, and I could really quickly take some photos. I've done. Takes some of the notes. I take some of the tweets and, you know, put together an order. Won't take me as long. I mean, I'll probably do it on the plane ride home. So what I wanna ask next is, you know, you guys see a lot of things out there. What coolest thing you're seeing either at a at a conference or event or you know what? What? What's catching, right? What? What's interesting? Done. >> There's a whole new side out there called Tech, right? I don't know what's cool out there again. I'm seeing multi channel multi, a lot of experiments. There's some cool stuff going on with the indie web. There's I mean, everything is mobile. I don't know. There's just a lot of places. It >> sounds like you Let's give the plug. Integrity has finally cool things and, you know, solid. But something >> like that tech reckoning is a site that's gonna bring. It's an independent site. It's not associate with any vendor. It's going to bring some of the community and enterprise community together to talk about some of these things about Where is it going as a whole? Where's technology going, where our career is going to try to help us get to whatever this you know, it is a service. Third platform, Whatever you wanna call it, where the heck were going? It looks pretty interesting, and it looks like it isn't gonna be quite the same thing. So we're trying to bring together a set of people and just tackle some of those problem and also work together and collaborate. It's so much easier with open source with cloud. With all the tools we have available, it's so cheap and easy to build new pieces of technology, not just a type of each other words online, but to actually build stuff that I'm very excited about. The power taking going far. This from open source, right? Taking the power of people to come together and build cool new stuff. That's what I would like to. >> Still, I'm just angry that you scooped Matt and I on getting to interview John first about >> tech recognition. So, Amy, you you do some cool things that some of events we talk about, the waffle bacon, you What have you seen out there that that's kind of interesting? Or, you know, how do you find some of the cool new ideas? >> Yeah, I think you always I'm working with a really talented events team right now. And I think one of the things I've seen them sort of transform is that social is not other, you know? And we're seeing the social and this concept of community permeate and really think about our audience to really engage that core base, those those tech enthusiasts, and to see what you can do to in engage them. So I'm saying it in real life and in these community platforms. So I think that's been one of the other great trends is watching people band together and various kinds of consortiums. I won't name names, but there's a few folks outlook community. We're seeing a lot of this happen where they're sort of grouping together, and they're saying if they pull their resource is what happens, they might be able to gather enough money to go to a conference or to fund a buddy or to get a hotel room that they've got extra spaces somebody can crash. So I'm saying it's very cool, sort of stitching together opportunity and working together to learn more. So again, the combination of the platforms, using the technology and then in real life connection. >> All right, so I've been asking all the questions here. So before we wrap up, you know, Amy, anything you want, Johnny, when as me, John same, we throw it open. When Whenever >> you first signed up for your Twitter account, did you think it would lead you here because you have the best Twitter >> account? No, actually, a friend of mine for me and Steve Todd, who was blogging before I was, and he said, You know, when there's trepidation when you're gonna get published and you never know where it leads. And we were talking about this after he and I were on the stage at Radio City Music Hall right after Bill Clinton had been on because they brought the bloggers down when we were there. And it's like, Come on, you know, I'm, you know, I'm an engineer by training, you know, I've done. You know, I've done some sales. I've done engineering. I've done you no operations. Technologist is hard. So you know, some of the places the people I've met. I mean, if you just reach out to people, it still, even though there's so many people on Twitter, you know, the people that right and our authors and bloggers, If you comment or you reach out to them, a lot of them reach back. I mean, you know, I still amazed at some of the people I've met get to rub elbows with. No, just just have had a blast with him. So >> get another one. So do you think unicorns can be trained? Do you think people have to be born with the skill set, Or do you think you can be a uniformed rancher? >> No, I think I think I think they could be trained. You know, it's absolutely it's Ah, it's a tough skill set. I mean, you know, doing video is not easy. First couple of times you do it. It's different there's there's all these muscles. You know, Writing is one of those things that you know. I thought I was an okay writer, but hadn't done a lot of it. They're things you do. So try it out. And that thing I tell you, you got to stick with it for a while. I thought Twitter was pretty stupid. First Go on it. But, you know, I stuck on it for another six months and have some fun with it. No, here we are six years later and you know it is a lot and, you know, blocking of writing and blogging and everything else you know all over. I >> like the muscle memory idea. >> It's hard. You were on camera, have remember not to scratch my face. Strange. He'll set, I ask. I actually, I'm seeing a lot of interest in short form video. I know the kids are all doing it. I mean, obviously, we're doing it here. You do it. It's part of your practice. But in talking with people about our new activities, it's just so easy to take a chair. I think that's actually, even though it's been coming up for years, I think where I think that's an interesting thing >> on all right now, I'll give one of those inside tips videos. Great. Some people don't like to watch video. Yeah, broadcaster great. Some people don't like to listen to him, you know, writing's great. Some people won't read. So you know what? One of the early lessons I had is when I was, you know, being a, you know, active member on standard evangelizing of solution. I did it everywhere it you know that give presentations that shows you put it up on slide chair. You do you two videos, you blogged about it. You talk to everybody, you bet that you can everywhere. And you know, it just permeates out there. It could be a bunch of works and then there's tools that are out there. >> They're all connected events, right? I've discovered recently, and I can't believe I just realized this. But it was with the conversation with Amy on our Christmas broadcast that even though I've been part of an online group for years, I'm part of digital marketing for BM. Where for years, Uh, actually, most of my work. Half of my work is off line having my workers meeting people in person, getting to meet them and connecting that online and offline. And the synergy there is just is immense. >> Yeah, absolutely. I mean, other than the keynotes, my phone stays in my pocket for the most time. Unless I'm going between events. It's the in real life and nearly getting to know things. I was joking, You know, Twitter went away. Tomorrow might be a little sad, but I can connect the most. All those people, we got him on LinkedIn, Facebook and, you know, email. I still use something. Don't taking their holds. Absolutely. So you know, to wrap. I guess if you want to, just You know what people find more on your podcast. Find your website. You know Amy, Like it start? Well, >> where >> are Equus? Versace, of course. Geek hyphen whispers dot com on way, published every week. So give us a listen. See what you think. And I'm >> Matthew Brender. Sorry you couldn't join this time, but it's a lot as it were. A DMC world and you two are here in Matthew's. >> It's hard. We're going toe to toe. It's true. We're going to record with him like it's a Max headroom figure on a yes tomorrow, so and also I'm on Twitter as calms mention and I block under that same constantly dot com girls have engineers. That's true. I have engineers, unplug dot com as well. And now sixty second Tech, the short first on the popcorn version >> and I. J. Troia on Twitter and tech reckoning dot com. I went inside. >> Hey, Amy, John. Thanks so much. We We love taking the podcast. Inception. Sile inside the Cube. Look forward to seeing you lost events connecting with the community and everybody. Definitely check out their stuff. I'm at stew on Twitter with yvonne dot org's is where most of my articles go, and, of course, silicon angled on TV is where you can find all the video. Thanks for joining us. We will be back with the rest of DMC world covered.
SUMMARY :
A cube at DMC World twenty fourteen is brought to you by D. I'm bringing you today, bringing onto two thirds of the geek whispers, Cube, so, you know, welcome to the program. and you know, social media is one of those things that, you know turn my career. We've seen, you know, been around, and, you know, so it's peace, Amy, your influence marketing. Yeah, I chose the title, actually myself on purpose. get to, you know, write about a bunch of stuff I'm like, you know you're better than journalists, you know, you'll You know you you know, raise our voice and sort of engaged with technology and let the community know what, I mean, these are the folks that they lose their jobs if they picked the wrong technology. you know channel guy that they do that that's good, You know? So you need your employees out there. There's some companies that just, you know, sign everybody up and, you know, it could be kind of an echo chamber or things There's a lot of software and a lot of programmatic things you could do. I think that we sorted out some of the platform issues as we've I mean, you do a lot of fun event you've got, you know, So I think that if you create a fun environment, cause that's what you enjoy doing for our kind of geeks. You know, I think you know, we're talking so much of these shows about, you know, if your storage admin. and when you raise your hand to volunteer, we sort of jokingly call the spokes uniforms. In today's business environment, communication is a key part of whatever you do, even if you're the guy sitting there configuring the lungs, I mean, you know, it's great to see when you when you got the passion. you know, if you're a market or you need to make sure that you're keep your eyes open and you don't just talk to the people that you've gathered the mark, you know, and again set up these blogger days have longer briefings. You know, one percent of the community would, you know, there, you know, that's one example. I think we as technologists human beings have a tendency But I think people are really looking for a place where they can have a better conversation, more interaction, And I know you guys are big on it, too. It's one of the things I always worry about is, you know, people will read the headline and, I think that's the only way that we can shift the conversation. I still read so And the skill is Well, I take some of the tweets and, you know, put together an order. I don't know what's cool out there you know, solid. where our career is going to try to help us get to whatever this you know, it is a service. the waffle bacon, you What have you seen out there that that's kind of interesting? and to see what you can do to in engage them. So before we wrap up, you know, Amy, anything you want, I mean, you know, I still amazed at some of the people I've met Do you think people have to be born with the skill set, Or do you think you can be a uniformed rancher? I mean, you know, doing video is not easy. I know the kids are all doing it. One of the early lessons I had is when I was, you know, being a, And the synergy there is just is So you know, to wrap. See what you think. you two are here in Matthew's. And now sixty second Tech, the short first on the I went inside. Look forward to seeing you lost events connecting with the community and everybody.
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