(upbeat music) >> We're back at SC22 SuperComputing Conference in Dallas. My name's Paul Gillan, my co-host, John Furrier, SiliconANGLE founder. And huge exhibit floor here. So much activity, so much going on in HPC, and much of it around the chips from AMD, which has been on a roll lately. And in partnership with Dell, our guests are Brian Payne, Dell Technologies, VP of Product Management for ISG mid-range technical solutions, and Raghu Nambiar, corporate vice president of data system, data center ecosystem, and application engineering, that's quite a mouthful, at AMD, And gentlemen, welcome. Thank you. >> Thanks for having us. >> This has been an evolving relationship between you two companies, obviously a growing one, and something Dell was part of the big general rollout, AMD's new chip set last week. Talk about how that relationship has evolved over the last five years. >> Yeah, sure. Well, so it goes back to the advent of the EPIC architecture. So we were there from the beginning, partnering well before the launch five years ago, thinking about, "Hey how can we come up with a way to solve customer problems? address workloads in unique ways?" And that was kind of the origin of the relationship. We came out with some really disruptive and capable platforms. And then it continues, it's continued till then, all the way to the launch of last week, where we've introduced four of the most capable platforms we've ever had in the PowerEdge portfolio. >> Yeah, I'm really excited about the partnership with the Dell. As Brian said, we have been partnering very closely for last five years since we introduced the first generation of EPIC. So we collaborate on, you know, system design, validation, performance benchmarks, and more importantly on software optimizations and solutions to offer out of the box experience to our customers. Whether it is HPC or databases, big data analytics or AI. >> You know, you guys have been on theCUBE, you guys are veterans 2012, 2014 back in the day. So much has changed over the years. Raghu, you were on the founding chair of the TPC for AI. We've talked about the different iterations of power service. So much has changed. Why the focus on these workloads now? What's the inflection point that we're seeing here at SuperComputing? It feels like we've been in this, you know run the ball, get, gain a yard, move the chains, you know, but we feel, I feel like there's a moment where the there's going to be an unleashing of innovation around new use cases. Where's the workloads? Why the performance? What are some of those use cases right now that are front and center? >> Yeah, I mean if you look at today, the enterprise ecosystem has become extremely complex, okay? People are running traditional workloads like Relational Database Management Systems, also new generation of workloads with the AI and HPC and actually like AI actually HPC augmented with some of the AI technologies. So what customers are looking for is, as I said, out of the box experience, or time to value is extremely critical. Unlike in the past, you know, people, the customers don't have the time and resources to run months long of POCs, okay? So that's one idea that we are focusing, you know, working closely with Dell to give out of the box experience. Again, you know, the enterprise applicate ecosystem is, you know, really becoming complex and the, you know, as you mentioned, some of the industry standard benchmark is designed to give the fair comparison of performance, and price performance for the, our end customers. And you know, Brian and my team has been working closely to demonstrate our joint capabilities in the AI space with, in a set of TPCx-AI benchmark cards last week it was the major highlight of our launch last week. >> Brian, you got showing the demo in the booth at Dell here. Not demo, the product, it's available. What are you seeing for your use cases that customers are kind of rallying around now, and what are they doubling down on. >> Yeah, you know, I, so Raghu I think teed it up well. The really data is the currency of business and all organizations today. And that's what's pushing people to figure out, hey, both traditional workloads as well as new workloads. So we've got in the traditional workload space, you still have ERP systems like SAP, et cetera, and we've announced world records there, a hundred plus percent improvements in our single socket system, 70% and dual. We actually posted a 40% advantage over the best Genoa result just this week. So, I mean, we're excited about that in the traditional space. But what's exciting, like why are we here? Why, why are people thinking about HPC and AI? It's about how do we make use of that data, that data being the currency and how do we push in that space? So Raghu mentioned the TPC AI benchmark. We launched, or we announced in collaboration you talk about how do we work together, nine world records in that space. In one case it's a 3x improvement over prior generations. So the workloads that people care about is like how can I process this data more effectively? How can I store it and secure it more effectively? And ultimately, how do I make decisions about where we're going, whether it's a scientific breakthrough, or a commercial application. That's what's really driving the use cases and the demand from our customers today. >> I think one of the interesting trends we've seen over the last couple of years is a resurgence in interest in task specific hardware around AI. In fact venture capital companies invested a $1.8 billion last year in AI hardware startups. I wonder, and these companies are not doing CPUs necessarily, or GPUs, they're doing accelerators, FPGAs, ASICs. But you have to be looking at that activity and what these companies are doing. What are you taking away from that? How does that affect your own product development plans? Both on the chip side and on the system side? >> I think the future of computing is going to be heterogeneous. Okay. I mean a CPU solving certain type of problems like general purpose computing databases big data analytics, GPU solving, you know, problems in AI and visualization and DPUs and FPGA's accelerators solving you know, offloading, you know, some of the tasks from the CPU and providing realtime performance. And of course, you know, the, the software optimizes are going to be critical to stitch everything together, whether it is HPC or AI or other workloads. You know, again, as I said, heterogeneous computing is going to be the future. >> And, and for us as a platform provider, the heterogeneous, you know, solutions mean we have to design systems that are capable of supporting that. So if as you think about the compute power whether it's a GPU or a CPU, continuing to push the envelope in terms of, you know, to do the computations, power consumption, things like that. How do we design a system that can be, you know, incredibly efficient, and also be able to support the scaling, you know, to solve those complex problems. So that gets into challenges around, you know, both liquid cooling, but also making the most out of air cooling. And so we're seeing not only are we we driving up you know, the capability of these systems, we're actually improving the energy efficiency. And those, the most recent systems that we launched around the CPU, which is still kind of at the heart of everything today, you know, are seeing 50% improvement, you know, gen to gen in terms of performance per watt capabilities. So it's, it's about like how do we package these systems in effective ways and make sure that our customers can get, you know, the advertised benefits, so to speak, of the new chip technologies. >> Yeah. To add to that, you know, performance, scalability total cost of ownership, these are the key considerations, but now energy efficiency has become more important than ever, you know, our commitment to sustainability. This is one of the thing that we have demonstrated last week was with our new generation of EPIC Genoa based systems, we can do a one five to one consolidation, significantly reducing the energy requirement. >> Power's huge costs are going up. It's a global issue. >> Raghu: Yeah, it is. >> How do you squeeze more performance too out of it at the same time, I mean, smaller, faster, cheaper. Paul, you wrote a story about, you know, this weekend about hardware and AI making hardware so much more important. You got more power requirements, you got the sustainability, but you need more horsepower, more compute. What's different in the architecture if you guys could share like today versus years ago, what's different in as these generations step function value increases? >> So one of the major drivers from the processor perspective is if you look at the latest generation of processors, the five nanometer technology, bringing efficiency and density. So we are able to pack 96 processor cores, you know, in a two socket system, we are talking about 196 processor cores. And of course, you know, other enhancements like IPC uplift, bringing DDR5 to the market PC (indistinct) for the market, offering overall, you know, performance uplift of more than 2.5x for certain workloads. And of course, you know, significantly reducing the power footprint. >> Also, I was just going to cut, I mean, architecturally speaking, you know, then how do we take the 96 cores and surround it, deliver a balanced ecosystem to make sure that we can get the, the IO out of the system, and make sure we've got the right data storage. So I mean, you'll see 60% improvements and total storage in the system. I think in 2012 we're talking about 10 gig ethernet. Well, you know, now we're on to 100 and 400 on the forefront. So it's like how do we keep up with this increased power, by having, or computing capabilities both offload and core computing and make sure we've got a system that can deliver the desired (indistinct). >> So the little things like the bus, the PCI cards, the NICs, the connectors have to be rethought through. Is that what you're getting at? >> Yeah, absolutely. >> Paul: And the GPUs, which are huge power consumers. >> Yeah, absolutely. So I mean, cooling, we introduce, and we call it smart cooling is a part of our latest generation of servers. I mean, the thermal design inside of a server is a is a complex, you know, complex system, right? And doing that efficiently because of course fans consume power. So I mean, yeah, those are the kind of considerations that we have to put through to make sure that you're not either throttling performance because you don't have you know, keeping the chips at the right temperature. And, and you know, ultimately when you do that, you're hurting the productivity of the investment. So I mean, it's, it's our responsibility to put our thoughts and deliver those systems that are (indistinct) >> You mention data too, if you bring in the data, one of the big discussions going into the big Amazon show coming up, re:Invent is egress costs. Right, So now you've got compute and how you design data latency you know, processing. It's not just contained in a machine. You got to think about outside that machine talking to other machines. Is there an intelligent (chuckles) network developing? I mean, what's the future look like? >> Well, I mean, this is a, is an area that, that's, you know, it's fun and, you know, Dell's in a unique position to work on this problem, right? We have 70% of the mission housed, 70% of the mission critical data that exists in the world. How do we bring that closer to compute? How do we deliver system level solutions? So server compute, so recently we announced innovations around NVMe over Fabrics. So now you've got the NVMe technology and the SAN. How do we connect that more efficiently across the servers? Those are the kinds, and then guide our customers to make use of that. Those are the kinds of challenges that we're trying to unlock the value of the data by making sure we're (indistinct). >> There are a lot of lessons learned from, you know, classic HPC and some of the, you know big data analytics. Like, you know, Hadoops of the world, you know, you know distributor processing for crunching a large amount of amount of data. >> With the growth of the cloud, you see, you know, some pundits saying that data centers will become obsolete in five years, and everything's going to move to the cloud. Obviously data center market that's still growing, and is projected to continue to grow. But what's the argument for captive hardware, for owning a data center these days when the cloud offers such convenience and allegedly cost benefit? >> I would say the reality is that we're, and I think the industry at large has acknowledged this, that we're living in a multicloud world and multicloud methods are going to be necessary to you know, to solve problems and compete. And so, I mean, you know, in some cases, whether it's security or latency, you know, there's a push to have things in your own data center. And then of course growth at the edge, right? I mean, that's, that's really turning, you know, things on their head, if you will, getting data closer to where it's being generated. And so I would say we're going to live in this edge cloud, you know, and core data center environment with multi, you know, different cloud providers providing solutions and services where it makes sense, and it's incumbent on us to figure out how do we stitch together that data platform, that data layer, and help customers, you know, synthesize this data to, to generate, you know, the results they need. >> You know, one of the things I want to get into on the cloud you mentioned that Paul, is that we see the rise of graph databases. And so is that on the radar for the AI? Because a lot of more graph data is being brought in, the database market's incredibly robust. It's one of the key areas that people want performance out of. And as cloud native becomes the modern application development, a lot more infrastructure as code's happening, which means that the internet and the networks and the process should be programmable. So graph database has been one of those things. Have you guys done any work there? What's some data there you can share on that? >> Yeah, actually, you know, we have worked closely with a company called TigerGraph, there in the graph database space. And we have done a couple of case studies, one on the healthcare side, and the other one on the financial side for fraud detection. Yeah, I think they have a, this is an emerging area, and we are able to demonstrate industry leading performance for graph databases. Very excited about it. >> Yeah, it's interesting. It brings up the vertical versus horizontal applications. Where is the AI HPC kind of shining? Is it like horizontal and vertical solutions or what's, what's your vision there. >> Yeah, well, I mean, so this is a case where I'm also a user. So I own our analytics platform internally. We actually, we have a chat box for our product development organization to figure out, hey, what trends are going on with the systems that we sell, whether it's how they're being consumed or what we've sold. And we actually use graph database technology in order to power that chat box. So I'm actually in a position where I'm like, I want to get these new systems into our environment so we can deliver. >> Paul: Graphs under underlie most machine learning models. >> Yeah, Yeah. >> So we could talk about, so much to talk about in this space, so little time. And unfortunately we're out of that. So fascinating discussion. Brian Payne, Dell Technologies, Raghu Nambiar, AMD. Congratulations on the successful launch of your new chip set and the growth of, in your relationship over these past years. Thanks so much for being with us here on theCUBE. >> Super. >> Thank you much. >> It's great to be back. >> We'll be right back from SuperComputing 22 in Dallas. (upbeat music)

(upbeat music) >> Hey everyone. Welcome to theCube's presentation of the AWS Startup Showcase. This is season two, episode four of our ongoing series featuring exciting startups in the AWS ecosystem. This theme is cyber security, detecting and protecting against threats. I'm your host, Lisa Martin and I'm pleased to be joined by Raghu Nadakumara the senior director of solutions marketing at Illumio. We're going to be talking about all things, cybersecurity, Raghu. it's great to have you on the program >> Lisa, it's fantastic to be here and the lovely to have the opportunity. Thank you >> Absolutely. So, so much changing in the threat landscape. We're seeing threat actors are booming, new threats customers having to solve really hard security problems across their organization. On-prem in the cloud, hybrid multi-cloud, et cetera. Talk to me about some of the ways in which Illumio is helping customers to address those massive challenges. >> Sure. I think like it's a sort of to pair off what you said to begin with. You said so much has changed, but equally and Kim Jetta made this point last week in her keynote at Black Hat and Chris Krebs former director of CISA also kind of reiterated this, so much has changed yet so much hasn't changed. And really from sort of Illumio's perspective the way we look at this is that as we are moving to a sort of a world of ever increasing connectivity I kind of almost pair off digital transformation which pretty much every organization talks about. They've got a digital transformation program. I really pair that off with what does that mean? It really means hyper connectivity because you've got your data center connecting into workloads, running in the cloud with users and user devices everywhere with a plethora of other connected devices. So we've got this massive hyper connected web. Well, what does that lead to? It leads to a massively increasing mushrooming attack surface. So from a threat actor perspective, just the the size of the opportunity is so much larger these days. But the problem then from a from a defender's perspective is that how do you even understand your, this complex very hybrid attack surface? So what we lack is the ability to get that consistent visibility of our actual exposure across the board, but, and then the ability to then deploy a consistent security control set across that estate to be able to manage that attack service and reduce that exposure risk. And these two problems, the challenge of consistent visibility and the challenge of consistent security from an Illumio perspective, we believe we solve both of those with our zero trust segmentation platform. So we are really looking at helping organizations helping our customers be resilient to the threats of today and the threats of tomorrow by giving them that consistent visibility and that consistent security through zero trust segmentation. >> Let's unpack zero trust segmentation. You know, when we look at some of the stats on ransom where it's been a while that it's a matter of when, not if for organizations so getting that visibility and consistent security policies across the estate, as you say is critical for businesses in every organization. How does zero trust segmentation, first of all define it and then tell us how that helps. >> Oh, happily. It's kind of one my favorite subjects to talk about. Right. So let start with zero trust segmentation and kind of, sort of to put it into a context that's probably more easy to understand, right? Is that we see sort of zero trust segmentation as being founded on two pillars, right? The first is an assumed breach mindset and I'll come onto what we mean by that in a second. And the second paired with that and what we see is kind of the natural progression from that is then the use of least privileged policies to go and control and protect your estate. So what does assume breach mean? Well, assume breach is really that approach that says work on the assumption that bad event that malicious actor, that anomalous action that unexpected behavior, and that could be intentional and the result of a malicious action or it could be completely unintentional. Think of that sort of someone, a misconfiguration in an application, for example, right? All of these things are essentially unexpected anomalous event. So start from that assumption that that's either happened or it's going to happen at some point, right? So when you make that assumption, right, and that assumption that that is happening on your internal network. So remember right. Assume that that thing is already happening on your internal network, not it's on outside of the perimeter and it's got to still find its way in. No, it's really about assuming that that initial sort of thing to get onto the network and some anomalous event has already happened. If you started from that premise then how would you design your security controls? Well, the natural reaction to that is, well if that's going to happen what I need to ensure is that the impact of that is as limited as possible is as restricted as possible. So how do I ensure that that is as limited as possible? Well, it's by ensuring that any access into the rest of my environment, the rest of the infrastructure and that could be that hybrid infrastructure, private cloud, public cloud, et cetera is built on a least privileged access model. And that way I can ensure that even if I have a compromise in one part of my environment or potentially there could be compromises in different parts of my environment that they're not going to impact the rest of the whole. So I'm containing the impact of that. And as a result I'm protecting the rest of the infrastructure and able to maintain my resilience for longer. So that's how zero trust segmentation, well, that's what zero trust segmentation is and how it delivers better security for an organization. >> So preventing that lateral spread is really critical especially as we've seen in the last couple of years this acceleration of cloud adoption, cloud migration for customers that are in transit, if you will, CTS why is it so fundamental? >> Well, I think you expressed it brilliantly, right? That if you look at any sort of malicious attack, right? Whether it's ransomware, whether it's an advanced attacker like APT style attack over the last sort of decade, right? A common part, a common tactic, those attackers used in order to proliferate and in order to move to either spread that attack as far and wide as possible in the case of ransomware or in the case of a very targeted attack to go and find that trophy target. One of the key tactics they leverage is lateral movement. So from a defender's perspective if you are able to better detect and ideally better prevent upfront that lateral movement and limit you are, you are defending yourself. You are proactively defending yourself from this threat. So what does that mean then from the perspective of organizations that are moving into cloud? So organizations that are say on that journey to transition into AWS, right? Whether from a right, I'm going all in an AWS and ultimately leaving my private data center behind or sort of more likely where my applications now in this hybrid deployment model where I have some on-prem some in the cloud. So there it's even more important because we know that things that are deployed in the cloud can very easily sort of get exposed to the internet. Right? We've seen that with a number of sort of different customers of cloud where a misconfigured security group suddenly gives access to all resources from the internet, right? Or gives access on high risk ports that you didn't want to have that you didn't want to be able to access. So here, zero trust segmentation is so important because if you come back to the fundamentals of it, it's around consistent visibility and consistent security policy. So what do we provide? Well, from an Illumio perspective and through our zero trust segmentation platform we ensure that as your application, as your key resources, as they transition from your private data center into the cloud, you can have exactly the same visibility and exactly the same granularity of visibility over those interactions between your resources as they move into the cloud. And the most important thing here is that it's not in cloud. We realize it's not just about adopting compute. It's not just infrastructure as a service organizations are now adopting the the more cloud native services whether that's managed databases or containers or serverless, et cetera, right. But all of these make up part of that new application and all of those need be included in that visibility, right? So visibility, isn't just about what your computer's doing where you've got this OS that you can manage but it's really about any component that is interacting as part of your organization as part of your applications. So we provide visibility across that and as it moves so that, that sort of, that granularity of visibility the ability to see those dependencies between applications we provide that consistently. And then naturally we then allow you to con consistently apply security policy as this application moves. So as you transition from on-prem where you have controls where you have your lateral movement controls your segmentation controls, and as you move resources into the cloud we allow you to maintain that security posture as you move into cloud, but not just that doesn't just stop there. So we spoke at the top about how least privileged is fundamental to zero trust from a policy perspective what we give you the ability to do give our customers the ability to do as they move into AWS is compare what they have configured on their security groups. So they way they think they've got the right security posture, we compare that to what the actual usage around those resources is. And we provide them recommendations to better secure those security groups. So essentially always tending them towards a more secure con configuration, such that they can maintain that least privileged access over the, around their critical resources. So this is the way our technology helps our customers move and migrate safely and securely from on-prem into AWS. >> That's a great description, very thorough in how you're talking about the benefits to organizations. You know, as we think about cloud adoption migration, cybersecurity these are clearly C-suite conversations. Are you seeing things like zero trust segmentation rise up to the C-suite and maybe even beyond to the board? Is this from a security perspective, a board level issue? >> Oh, absolutely. And, and Chris Krebs, former director of CISA last week set security must absolutely be a board level topic. It's not something that needs to be sort of in the weeds of IT or just sort of under the purview of what the chief security is doing. It needs to a board level issue. And what we see is while sort of talking about let's say zero trust segmentation or zero trust is very much a security function. What it typically ladders up to at the boardroom level is tying it into operational resilience, right? Because I think organizations now it's not just about the ability, given that sort of attacks are proliferating. And particularly the threat around ransomware is so high that the use of ransomware, not just as a way to steal data and extract money, but also ransomware as essentially a way to disrupt operations. And that is now what the concern is at that board level. Is that how is this attack going to impact me from a from a productivity perspective from an availability perspective, and depending on the type of organization, if it's, for example a financial organization there their worry is around their reputation because ultimately organizations are unable to trust that financial organization. We very quickly see that we have sort of that run on the bank, where customers, counterparties et cetera, quickly want to take their business elsewhere. If it's a manufacturing or healthcare provider, their concern is can we deliver our critical services? For example, healthcare can we deliver patient services? Manufacturing, can we continue to produce whatever it is we manufacture, even in the case of being under attack? So at the board level they're thinking about it from the perspective of resilience and operational resilience, and that then translates into cyber resilience when it comes to talking about where does zero trust segmentation fit in? Zero trust segmentation enables cyber resilience which ultimately enables operational resilience. So this is how we see it laddering up to boardroom issues. >> Got it. And of course, you know when you were talking about brand reputation, brand damage you think nobody wants to be the next headline where a breach is occurring. We've seen too many of those and we probably will see many more. So Raghu, when you're in customer conversations what are say the top three differentiators that you share with customers versus like CSPM tools what are those key core Illumio differentiators? >> Yeah. So like sort of CSPM tools, right? They're very focusing on assessing posture and sort of reporting on compliance in comparison to a baseline. So for example, it's okay here is what I think the security configuration should be. And here is how I'm actually configured in AWS. Here is the diff and here is where I'm out of compliance, right? That that's typically what, what CSPM products do, right? And there is a very important place for them in any organization's tool set. Now, what they don't do and where we provide the differentiation is that they're not set up to sort of monitor around lateral movement, right? They're not about providing you with that view about how your resources are interacting each other. They're not about providing guidance as to whether a security reconfiguration could be enhanced and could be tightened up. They also don't give you the view particularly around is this even relevant, right? And that that's really where we come in because the the visibility allows you to understand how resources are interacting with each other. That then allows you to determine whether those interactions are required or not. That then allows you to define a least privileged policy that controls access between these resources. But it also kind of as this sort of the feedback loop goes on is to ensure that least privileged policy is always tending towards what you actually need, right? So it's from what I think I need to what you actually need based on, based on usage. So this is how we differentiate what we do from what a CSPM type of technology does, right? We're always about providing visibility and maintaining least privileged access between your resources >> How many different security tools are you seeing that organizations have in place today? Those prospects that are coming to Illumio saying we've got challenges, we understand the threat landscape. The malicious actors are very incentivized, but what are the security tools in place and is Illumio able to replace, like, reduce that number replace some of those tools. So that simplification happens in this growingly complex environment. >> Yeah, I think that's a really good question. And I think that the answer to that is really, actually not so much about not necessarily about reducing though, of course, right. Organizations always, if they can reduce tools and replace one tool that does one thing with a tool that does multiple things, it's, it's always a it's always a benefit, but the the way we see it is that what is the value that we provide that complements existing tooling that an organization already has, right. Because what we think is important is that any technology that you bring in, shouldn't be just sit on its own island where it's value is kind of isolated from the value you are getting from everything else, right. It should be part of it should be able to be part of a sort of integrated ecosystem of complimentary technologies, right. And we believe that what we do firmly fits in to that type of technology ecosystem, right. So we in, so for example, to to give you examples, right, we enhance your asset discovery piece by providing a, the visibility that allows you to get the understanding of all your interactions. Why is that important? Because you can use that data to ensure that what you think is labeled or tagged in a particular way is in fact, that asset, right. And we benefit from that because we benefit from the asset information to allow us to build security policy that map those dependencies. We provide value to your detection and response capabilities, because we have that visibility around lateral movement. We are able to be reactive in terms of containing an attack. We can be used to proactively limit sort of pathways such that let's say things like common ransomware can't leverage things like open RDP and open SMB ports to spread. We can go and inform things like service maps. So if your organization is sort of heavily invested in like service mapping and feeding that back into sort of your IT tool sets. So ITSM tool sets, et cetera, right. We can provide data into that to enhance that particular experience. So there is lots of value beyond sort of what our own product value proposition is that we bring into your existing technology ecosystem. Which is why we think we kind of add value into any deployment over and beyond just sort of the things that we do around visibility and consistent security. >> Yeah. What you were just describing. So well with the first thought coming to my mind was value-add. There's a lot of synergy there. Synergies between other technologies. You mentioned that complimentary nature, that seems like a huge value impact for organizations across any industry. Last question from a go to market perspective where can prospects go to learn more? This is available in the AWS marketplace, but talk to us about where they can go to learn more. >> Yeah, sure, so you can, so if you're an AWS customer, right, you can purchase Illumio straight from the AWS marketplace. Just go and find it under sort of security products in, I think it's infrastructure software. So you can go and find that. You can obviously reach out to your AWS account team if you want sort of further information around Illumio and how to secure that through AWS. And of course you can come along to illumio.com where we have a whole raft of information about what we do, how we do it, the benefits that we provide to our customers and how it ladders up to some of the key sort of boardroom issues, right. Around whether it's around transformation or resilience or ransomware containment. So come along to our website and and find out all those things. And we're here to help >> Awesome Raghu. What a great conversation around such an important topic, cybersecurity, detecting and protecting against threats that we know is is an evolving landscape. We appreciate all of your insights. Great explanations into what Illumio is doing there. How you're helping organizations and where they can go to find more. Thank you so much for joining me today. >> It's been absolute, absolute pleasure, Lisa. Thank you very much for having me. >> All right. For Raghu Nadkumara. I'm Lisa Martin. We want to thank you for watching this episode of the AWS Startup Showcase. We'll see you soon. (soft music)

>>Okay, welcome back everyone. There's the cubes coverage of VMware Explorer, 22 formerly world. We've been here since 2010 and world 2010 to now it's 2022. And it's VMware Explorer. We're here at the CEO, regular writer. Welcome back to the cube. Great to see you in person. >>Yeah. Great to be here in person, >>Dave and I are, are proud to say that we've been to 12 straight years of covering VMware's annual conference. And thank you. We've seen the change in the growth over time and you know, it's kind of, I won't say pinch me moment, but it's more of a moment of there's the VMware that's grown into the cloud after your famous deal with Andy jazzy in 2016, we've been watching what has been a real sea change and VMware since taking that legacy core business and straightening out the cloud strategy in 2016, and then since then an acceleration of, of cloud native, like direction under your leadership at VMware. Now you're the CEO take us through that because this is where we are right now. We are here at the pinnacle of VMware 2.0 or cloud native VMware, as you point out on your keynote, take us through that history real quick. Cuz I think it's important to know that you've been the architect of a lot of this change and it's it's working. >>Yeah, definitely. We are super excited because like I said, it's working, the history is pretty simple. I mean we tried running our own cloud cloud air. We cloud air didn't work so well. Right. And then at that time, customers really gave us strong feedback that the hybrid they wanted was a Amazon together. Right. And so that's what we went back and did and the andjay announcement, et cetera. And then subsequently as we were continue to build it out, I mean, once that happened, we were able to go work with the Satia and Microsoft and others to get the thing built out all over. Then the next question was okay, Hey, that's great for the workloads that are running on vSphere. What's the story for workloads that are gonna be cloud native and benefit a lot from being cloud native. So that's when we went the Tansu route and the Kubernetes route, we did a couple of acquisitions and then we started that started paying off now with the Tansu portfolio. And last but not the least is once customers have this distributed portfolio now, right. Increasingly everything is becoming multi-cloud. How do you manage and connect and secure. So that's what you start seeing that you saw the management announcement, networking and security and everything else is cooking. And you'll see more stuff there. >>Yeah know, we've been talking about super cloud. It's kinda like a multi-cloud on steroids kind a little bit different pivot of it. And we're seeing some use cases. >>No, no, it's, it's a very great, it's a, it's pretty close to what we talk about. >>Awesome. I mean, and we're seeing this kind of alignment in the industry. It's kind of open, but I have to ask you, when did you, you have the moment where you said multicloud is the game changer moment. When did you have, because you guys had hybrid, which is really early as well. When was the Raghu? When did you have the moment where you said, Hey, multicloud is what's happening. That's we're doubling down on that go. >>I mean, if you think about the evolution of the cloud players, right. Microsoft really started picking up around the 2018 timeframe. I mean, I'm talking about Azure, right? >>In a big way. >>Yeah. In a big way. Right. When that happened and then Google got really serious, it became pretty clear that this was gonna be looking more like the old database market than it looked like a single player cloud market. Right. Equally sticky, but very strong players all with lots of IP creation capability. So that's when we said, okay, from a supplier side, this is gonna become multi. And from a customer side that has always been their desire. Right. Which is, Hey, I don't want to get locked into anybody. I want to do multiple things. And the cloud vendors also started leveraging that OnPrem. Microsoft said, Hey, if you're a windows customer, your licensing is gonna be better off if you go to Azure. Right. Oracle did the same thing. So it just became very clear. >>I am, I have gone make you laugh. I always go back to the software mainframe because I, I think you were here. Right. I mean, you're, you're almost 20 years in. Yeah. And I, the reason I appreciate that is because, well, that's technically very challenging. How do you make virtualization overhead virtually non-existent how do you run any workload? Yeah. How do you recover from, I mean, that's was not trivial. Yeah. Okay. So what's the technical, you know, analog today, the real technical challenge. When you think about cross cloud services. >>Yeah. I mean, I think it's different for each of these layers, right? So as I was alluding to for management, I mean, you can go each one of them by themselves, there is one way of Mo doing multi-cloud, which is multiple clouds. Right. You could say, look, I'm gonna build a great product for AWS. And then I'm gonna build a great product for Azure. I'm gonna build a great product for Google. That's not what aria is. Aria is a true multi-cloud, which means it pulls data in from multiple places. Right? So there are two or three, there are three things that aria has done. That's I think is super interesting. One is they're not trying to take all the data and bring it in. They're trying to federate the data sources. And secondly, they're doing it in real time and they're able to construct this graph of a customer's cloud resources. >>Right. So to keep the graph constructed and pulling data, federating data, I think that's a very interesting concept. The second thing that, like I said is it's a real time because in the cloud, a container might come and go like that. Like that is a second technical challenge. The third it's not as much a technical challenge, but I really like what they have done for the interface they've used GraphQL. Right? So it's not about if you remember in the old world, people talk about single pan or glass, et cetera. No, this is nothing to do with pan or glass. This is a data model. That's a graph and a query language that's suited for that. So you can literally think of whatever you wanna write. You can write and express it in GraphQL and pull all sorts of management applications. You can say, Hey, I can look at cost. I can look at metrics. I can look at whatever it is. It's not five different types of applications. It's one, that's what I think had to do it at scale is the other problem. And, and >>The, the technical enable there is just it's good software. It's a protocol. It's >>No, no, it's, it's, it's it's software. It's a data model. And it's the Federation architecture that they've got, which is open. Right. You can pull in data from Datadog, just as well as from >>Pretty >>Much anything data from VR op we don't care. Right? >>Yeah. Yeah. So rego, I have to ask you, I'm glad you like the Supercloud cuz you know, we, we think multi-cloud still early, but coming fast. I mean, everyone has multiple clouds, but spanning this idea of spanning across has interesting sequences. Do you data, do you do computer both and a lot of good things happening. Kubernetes been containers, all that good stuff. Okay. How do you see the first rev of multi-cloud evolving? Like is it what happens? What's the sequence, what's the order of operations for a client standpoint? Customer standpoint of, of multicloud or Supercloud because we think we're seeing it as a refactoring of something like snowflake, they're a data base, they're a data warehouse on the cloud. They, they say data cloud they'd they like they'll tell us no, you, we're not a data. We're not a data warehouse. We're data cloud. Okay. You're a data warehouse refactored for the CapEx from Amazon and cooler, newer things. Yeah, yeah, yeah. That's a behavior change. Yeah. But it's still a data warehouse. Yeah. How do you see this multi-cloud environment? Refactoring? Is there something that you see that might be different? That's the same if you know what I'm saying? Like what's what, what's the ne the new thing that's happening with multi-cloud, that's different than just saying I'm I'm doing SAS on the cloud. >>Yeah. So I would say, I would point to a, a couple of things that are different. Firstly, my, the answer depends on which category you are in. Like the category that snowflake is in is very different than Kubernetes or >>Something or Mongo DB, right? >>Yeah. Or Mongo DB. So, so it is not appropriate to talk about one multi-cloud approach across data and compute and so, so on and so forth. So I'll talk about the spaces that we play. Right. So step one, for most customers is two application architectures, right? The cloud native architecture and an enterprise native architecture and tying that together either through data or through networks or through et cetera. So that's where most of the customers are. Right. And then I would say step two is to bring these things together in a more, in a closer fashion and that's where we are going. And that is why you saw the cloud universal announcement and that's already, you've seen the Tansu announcement, et cetera. So it's really, the step one was two distinct clouds. That is just two separate islands. >>So the other thing that we did, that's really what my, the other thing that I'd like to get to your reaction on, cause this is great. You're like a masterclass in the cube here. Yeah, totally is. We see customers becoming super clouds because they're getting the benefit of, of VMware, AWS. And so if I'm like a media company or insurance company, if I have scale, if I continue to invest in, in cloud native development, I do all these things. I'm gonna have a da data scale advantage, possibly agile, which means I can build apps and functionality very quick for customers. I might become my own cloud within the vertical. Exactly. And so I could then service other people in the insurance vertical if I'm the insurance company with my technology and create a separate power curve that never existed before. Cause the CapEx is off the table, it's operating expense. Yep. That runs into the income statement. Yep. This is a fundamental business model shift and an advantage of this kind of scenario. >>And that's why I don't think snowflakes, >>What's your reaction to that? Cuz that's something that, that is not really, talk's highly nuanced and situational. But if Goldman Sachs builds the biggest cloud on the planet for financial service for their own benefit, why wouldn't they >>Exactly. >>And they're >>Gonna build it. They sort of hinted at it that when they were up on stage on AWS, right. That is just their first big step. I'm pretty sure over time they would be using other clouds. Think >>They already are on >>Prem. Yeah. On prem. Exactly. They're using VMware technology there. Right? I mean think about it, AWS. I don't know how many billions of dollars they're spending on AWS R and D Microsoft is doing the same thing. Google's doing the same thing we are doing. Not as much as them that you're doing oral chair. Yeah. If you are a CIO, you would be insane not to take advantage of all of this IP that's getting created and say, look, I'm just gonna bet on one. Doesn't make any sense. Right. So that's what you're seeing. And then >>I think >>The really smart companies, like you talked about would say, look, I will do something for my industry that uses these underlying clouds as the substrate, but encapsulates my IP and my operating model that I then offer to other >>Partners. Yeah. And their incentive for differentiation is scale. Yeah. And capability. And that's a super cloud. That's a, or would be say it environment. >>Yeah. But this is why this, >>It seems like the same >>Game, but >>This, I mean, I think it environment is different than >>Well, I mean it advantage to help the business, the old day service, you >>Said snowflake guys out the marketing guys. So you, >>You said snowflake data warehouse. See, I don't think it's in data warehouse. It's not, that's like saying, you >>Know, I, over >>VMware is a virtualization company or service now is a help desk tool. I, this is the change. Yes. That's occurring. Yes. And that you're enabling. So take the Goldman Sachs example. They're gonna run OnPrem. They're gonna use your infrastructure to do selfer. They're gonna build on AWS CapEx. They're gonna go across clouds and they're gonna need some multi-cloud services. And that's your opportunity. >>Exactly. That's that's really, when you, in the keynote, I talked about cloud universal. Right? So think of a future where we can go to a customer and say, Mr. Customer buy thousand scores, a hundred thousand cores, whatever capacity you can use it, any which way you want on any application platform. Right. And it could be OnPrem. It could be in the cloud, in the cloud of their choice in multiple clouds. And this thing can be fungible and they can tie it to the right services. If they like SageMaker they could tie it to Sage or Aurora. They could tie it to Aurora, cetera, et cetera. So I think that's really the foundation that we are setting. Well, I think, I >>Mean, you're building a cloud across clouds. I mean, that's the way I look at it. And, and that's why it's, to me, the, the DPU announcement, the project Monterey coming to fruition is so important. Yeah. Because if you don't have that, if you're not on that new Silicon curve yep. You're gonna be left behind. Oh, >>Absolutely. It allows us to build things that you would not otherwise be able to do, >>Not to pat ourselves on the back Ragu. But we, in what, 2013 day we said, feel >>Free. >>We, we said with Lou Tucker when OpenStack was crashing. Yeah. Yeah. And then Kubernetes was just a paper. We said, this could be the interoperability layer. Yeah. You got it. And you could have inter clouding cuz there was no clouding. I was gonna riff on inter networking. But if you remember inter networking during the OSI model, TCP and IP were hardened after the physical data link layer was taken care of. So that enabled an entire new industry that was open, open interconnect. Right. So we were saying inter clouding. So what you're kind of getting at with cross cloud is you're kind of creating this routing model if you will. Not necessarily routing, but like connection inter clouding, we called it. I think it's kinda a terrible name. >>What you said about Kubernetes is super critical. It is turning out to be the infrastructure API so long. It has been an infrastructure API for a certain cluster. Right. But if you think about what we said about VSE eight with VSE eight Kubernetes becomes the data center API. Now we sort of glossed over the point of the keynote, but you could do operations storage, anything that you can do on vSphere, you can do using a Kubernetes API. Yeah. And of course you can do all the containers in the Kubernetes clusters and et cetera, is what you could always do. Now you could do that on a VMware environment. OnPrem, you could do that on EKS. Now Kubernetes has become the standard programming model for infrastructure across. It >>Was the great equalizer. Yeah. You, we used to say Amazon turned the data center through an API. It turns, turns of like a lot of APIs and a lot of complexity. Right. And Kubernetes changed. >>Well, the role, the role of defacto standards played a lot into the T C P I P revolution before it became a standard standard. What the question Raghu, as you look at, we had submit on earlier, we had tutorial on as well. What's the disruptive enabler from a defacto. What in your mind, what should, because Kubernetes became kind of defacto, even though it was in the CNCF and in an open source open, it wasn't really standard standard. There's no like standards, body, but what de facto thing has to happen in your mind's eye around making inter clouding or connecting clouds in a, in a way that's gonna create extensibility and growth. What do you see as a de facto thing that the industry should rally around? Obviously Kubernetes is one, is there something else that you see that's important for in an open way that the industry can discuss and, and get behind? >>Yeah. I mean, there are things like identity, right? Which are pretty critical. There is connectivity and networking. So these are all things that the industry can rally around. Right. And that goes along with any modern application infrastructure. So I would say those are the building blocks that need to happen on the data side. Of course there are so many choices as well. So >>How about, you know, security? I think about, you know, when after stuck net, the, the whole industry said, Hey, we have to do a better job of collaborating. And then when you said identity, it just sort of struck me. But then a lot of people tried to sort of monetize private reporting and things like that. So you do you see a movement within the technology industry to do a better job of collaborating to, to solve the acute, you know, security problems? >>Yeah. I think the customer pressure and government pressure right. Causes that way. Yeah. Even now, even in our current universe, you see, there is a lot of behind the scenes collaboration amongst the security teams of all of the tech companies that is not widely seen or known. Right. For example, my CISO knows the AWS CSO or the Microsoft CSO and they all talk and they share the right information about vulnerability attacks and so on and so forth. So there's already a certain amount of collaboration that's happening and that'll only increase. Do, >>Do you, you know, I was somewhat surprised. I didn't hear more in your face about security would, is that just because you had such a strong multi-cloud message that you wanted to get, get across, cuz your security story is very strong and deep. When you get into the DPU side of things, the, you know, the separation of resources and the encryption and I'll end to end >>I'm well, we have a phenomenal security story. Yeah. Yeah. Tell security story and yes. I mean I'll need guilty to the fact that in the keynote you have yeah, yeah, sure time. But what we are doing with NSX and you will hear about some NSX projects as you, if you have time to go to some of the, the sessions. Yeah. There's one called project, not star. Another is called project Watchman or watch, I think it's called, we're all dealing with this. That is gonna strengthen the security story even more. Yeah. >>We think security and data is gonna be a big part of it. Right. As CEO, I have to ask you now that you're the CEO, first of all, I'd love to talk about product with you cuz you're yeah. Yeah. We just great conversation. We want to kind of read thet leaves and ask pointed questions cuz we're putting the puzzle together in real time here with the audience. But as CEO, now you have a lot of discussions around the business. You, the Broadcom thing happening, you got the rename here, you got multi-cloud all good stuff happening. Dave and I were chatting before we came on this morning around the marketplace, around financial valuations and EBIDA numbers. When you have so much strategic Goodwill and investment in the oven right now with the, with the investments in cloud native multi-year investments on a trajectory, you got economies of scale there. >>It's just now coming out to be harvest and more behind it. Yeah. As you come into the Broadcom and or the new world wave that's coming, how do you talk about that value? Cuz you can't really put a number on it yet because there's no customers on it. I mean some customers, but you can't probably some for form. It's not like sales numbers. Yeah. Yeah. How do you make the argument to the PE type folks out there? Like EBIDA and then all the strategic value. What's the, what's the conversation like if you can share any, I know it's obviously public company, all the things going down, but like how do you talk about strategic value to numbers folks? >>Yeah. I mean, we are not talking to PE guys at all. Right. I mean the only conversation we have is helping Broadcom with >>Yeah. But, but number people who are looking at the number, EBIDA kind of, >>Yeah. I mean, you'd be surprised if, for, for example, even with Broadcom, they look at the business holistically as what are the prospects of this business becoming a franchise that is durable and could drive a lot of value. Right. So that's how they look at it holistically. It's not a number driven. >>They do. They look at that. >>Yeah. Yeah, absolutely. So I think it's a misperception to say, Hey, it's a numbers driven conversation. It's a business driven conversation where, I mean, and Hawk's been public about it. He says, look, I look at businesses. Can they be leaders in their market? Yeah. Because leaders get, as we all know a disproportionate share of the economic value, is it a durable franchise that's gonna last 10 years or more, right. Obviously with technology changes in between, but 10 years or more >>Or 10, you got your internal, VMware talent customers and >>Partners. Yeah. Significant competitive advantage. So that's, that's really where the conversation starts and the numbers fall out of it. Got it. >>Okay. So I think >>There's a track record too. >>That culture >>That VMware has, you've always had an engineering culture. That's turned, you know, ideas and problems into products that, that have been very successful. >>Well, they had different engineering cultures. They're chips. You guys are software. Right. You guys know >>Software. Yeah. Mean they've been very successful with Broadcom, the standalone networking company since they took it over. Right. I mean, it's, there's a lot of amazing innovation going on there. >>Yeah. Not, not that I'm smiling. I want to kind of poke at this question question. I'll see if I get an answer out of you, when you talk to Hawk tan, does he feel like he bought a lot more than he thought or does he, did he, does he know it's all here? So >>The last two months, I mean, they've been going through a very deliberate process of digging into each business and certainly feels like he got a phenomenal asset base. Yeah. He said that to me even today after the keynote, right. Is the amazing amount of product capability that he's seeing in every one of our businesses. And that's been the constant frame. >>But congratulations on that. >>I've heard, I've heard Hawk talk about the shift to, to Mer merchant Silicon. Yeah. From custom Silicon. But I wanted to ask you when you look at things like AWS nitro yeah. And graviton and train and the advantage that AWS has with custom Silicon, you see Google and Microsoft sort of Alibaba following suit. Would it benefit you to have custom Silicon for, for DPU? I mean, I guess you, you know, to have a tighter integration or do you feel like with the relationships that you have that doesn't buy you anything? >>Yeah. I mean we have pretty strong relationships with in fact fantastic relationships with the Invidia and Intel and AMD >>Benon and AMD now. >>Yeah. Yeah. I mean, we've been working with the Pendo team in their previous incarnations for years. Right, right. When they were at Cisco and then same thing with the, we know the Melanox team as well as the invi original teams and Intel is the collaboration right. From the get go of the company. So we don't feel a need for any of that. We think, I mean, it's clear for those cloud folks, right. They're going towards a vertical integration model and select portions of their stack, like you talked about, but there is always a room for horizontal integration model. Right. And that's what we are a part of. Right. So there'll be a number of DPU pro vendors. There'll be a number of CPU vendors. There'll be a number of other storage, et cetera, et cetera. And we think that is goodness in an alternative model compared to a vertically integr >>And yeah. What this trade offs, right. It's not one or the other, I mean I used to tell, talk to Al Shugar about this all the time. Right. I mean, if vertically integrated, there may be some cost advantages, but then you've got flexibility advantages. If you're using, you know, what the industry is building. Right. And those are the tradeoffs, so yeah. Yeah. >>Greg, what are you excited about right now? You got a lot going on obviously great event. Branding's good. Love the graphics. I was kind of nervous about the name changed. I likem world, but you know, that's, I'm kind of like it >>Doesn't readily roll off your phone. Yeah. >>I know. We, I had everyone miscue this morning already and said VMware Explorer. So >>You pay Laura fine. Yeah. >>Now, I >>Mean a quarter >>Curse jar, whatever I did wrong. I don't believe it. Only small mistake that's because the thing wasn't on. Okay. Anyway, what's on your plate. What's your, what's some of the milestones. Do you share for your employees, your customers and your partners out there that are watching that might wanna know what's next in the whole Broadcom VMware situation. Is there a timeline? Can you talk publicly about what? To what people can expect? >>Yeah, no, we, we talk all the time in the company about that. Right? Because even if there is no news, you need to talk about what is where we are. Right. Because this is such a big transaction and employees need to know where we are at every minute of the day. Right? Yeah. So, so we definitely talk about that. We definitely talk about that with customers too. And where we are is that the, all the processes are on track, right? There is a regulatory track going on. And like I alluded to a few minutes ago, Broadcom is doing what they call the discovery phase of the integration planning, where they learn about the business. And then once that is done, they'll figure out what the operating model is. What Broadcom is said publicly is that the acquisition will close in their fiscal 23, which starts in November of this year, runs through October of next year. >>So >>Anywhere window, okay. As to where it is in that window. >>All right, Raghu, thank you so much for taking valuable time out of your conference time here for the queue. I really appreciate Dave and I both appreciate your friendship. Congratulations on the success as CEO, cuz we've been following your trials and tribulations and endeavors for many years and it's been great to chat with you. >>Yeah. Yeah. It's been great to chat with you, not just today, but yeah. Over a period of time and you guys do great work with this, so >>Yeah. And you guys making, making all the right calls at VMware. All right. More coverage. I'm shot. Dave ante cube coverage day one of three days of world war cup here in Moscone west, the cube coverage of VMware Explorer, 22 be right back.

(upbeat electronic music) >> Hey, welcome back to theCUBE's coverage of AWS re:Invent 2021. I'm John Furrier, your host of theCUBE, we got a great segment here on taming complexity. Niranjan Ramsunder and Raghu Bongula, Senior Vice President of Engineering TSYS, and Niranjan is the Chief Technology Officer of UST. Gentlemen, thanks for coming on. You've got a great use case here, taming complexity. Thanks for coming on theCUBE. >> Thank you, John, it's a pleasure to be here. >> So this is a great example of some of the major wave we're seeing coming in that were reporting this re:Invent is that this next generation of cloud scale powered by data and business value at the modern application layer, at the top of the new stack, if you will, going to call it that. This is the theme everyone's talking about, you've got Edge, all these things are happening, but at the heart of it is the complexity. So Niranjan, take us through what you guys are doing at UST with Raghu and his journey on the transformation. Set us up. >> Sure, John. Thanks, John, and Raghu, thanks for joining us. So when you look at AWS, John, you got it right. The situation has matured to a level where the real complex applications, the one which needs low latency, high throughput are now moving to the cloud, and concerns about data security, about privacy, about how to manage systems are not in my control are now getting resolved, and an important example of that is what TSYS and Raghu are doing in the sense of really taking their core functionalities, their fundamental business processes and moving it to the cloud. So it has been a great experience for us working with Raghu and the entire TSYS team on how a business function moves. What are the reasons why you would move? What considerations will you have? And then, you know, proving that it really is functional, that is critical because business has to see value. It's not just cloud because it's attractive, it is because cloud has a purpose. So we'd love to hear from Raghu as well on what are the motivations, but that is really what excites us, thanks. >> Raghu, before you get into your, the why on the transformation, I just want to set it up. You guys are running a very big business. You have a lot of business legacy systems built in place, your transforming to the cloud, you can't just kill the old to bring in the new, you got to work together, this is part of the benefit of the cloud. So with that said, take us through the journey, what's the purpose, what's the problem you're trying to solve? Take us through the highlights. >> Sure, John, thank you. Thank you for giving me an opportunity to talk here. So, you know, as I mentioned, I'm Raghu Bongula, I lead the delivery of platform analyzation and cloud migration programs at TSYS. TSYS, which is part of global payments, you know, is focused on payments and card processing for the issuer banks. We are the number one card issuer processor in the United States, and I think we lead in many countries across the world. So we run the most mission critical systems in the financial services. So our platforms are a combination of, you know, low latency workloads which span in thousands of transactions per second and also high-throughput workloads like a high throughput batch workloads, which, you know, which deal with the hundreds and thousands of, you know, transactions per second, you know, and, you know, in the current mainframes. So our challenge has been how to take this systems, you know, which have been so successful for so many years with the cloud, how do we kind of take that? You know, how do we kind of approach that? That has been our challenge. I think we have been, you know, in this journey along with UST to solve those. The motivations for us, you know, from my perspective, to take our platforms to the cloud, you know? There are many, but these are some of them, the first one being the business agility, you know? Right now, I think like any other company who is running on on-premise, they are bound by the infrastructure and you know, the rigid state of the data centers. So cloud provides us agility for us to take advantage of the infrastructure, you know, take advantage of the service (indistinct) build so that we don't have to build it ourself, we can use those Lego blocks to solve high-order problems for example. And so other, you know, advantage we have is the ability for us to offer the solutions across the world. Now today, if we go across the world and try to offer our solutions, you know, we are sometimes, I think, you know, are forced to look in to build a data center, which can be, you know, definitely expensive and also time taking, you know? And we lose the market opportunity in many of those cases. So what cloud does provide, in this case, AWS provides this, with this span of regions they have across the world, it provides us an opportunity for us to kind of quickly take our solution to any of these regions where we don't serve today, okay? And last but not least, the security. So I think security is, you know, is a foremost. The security of what we see in AWS, you know, is, you know, definitely meets our needs and our customers', and you know, we feel that to get that sophistication it's going to be more and more tougher in the on-premise environment. >> That's great stuff. I mean, Niranjan, we're talking about this all the time with cloud. This year and this kind of inflection point is where it goes the next level, you know? I mean, Raghu is running a very successful global payments system, a lot of transactions. So, you know, the metaphors range, you know? "Changing the airplane engine out at 30,000 feet," I've heard that one. That's kind of what's happening here, He's got to be successful. You can't just like put the pause button. >> Yes, and there are more than one, you know, allegory which fits your... One is of course is the airplane engine changing, the second, the pilot is changing as well. So it does, you know, it's not just enough to take care of technology moves and ensure business still runs, but at the same time, the people who are supporting it today work on older technologies, they need to move along with the change so that we don't lose the knowledge, they have the systems. And the one important part where we are contributing to this whole engagement is documenting their systems which have been written over a period of 30 years and ensuring that all the rules and subroutines and the nested loops within that get translated correctly and get tested correctly as they move to the cloud. So it is definitely in the engine, but you know, the entire transformation has to be seamless and business should not know better, it should be nothing happened except that now we're on the cloud, that is really where the fun part is. >> Raghu, I want to ask you, when you guys sit in the room and say, "Okay, we got to do this." What are the key business benefits are expected from this modernization program? I mean, I get the agility, that's, you know, check the box, yeah, we want to be more agile. What does that translate into from a benefits standpoint? >> Yeah, so build that agility for us means, you know, our ability to kind of adapt to the market needs as quickly as possible, which is, you know, we deal with different demographics, different regulatory environments across the world. So if a need arises to quickly build a payment product or a card product to serve a particular industry or a particular domain or a particular vertical, you know? Across the world, we want to be able to kind of quickly put together what we have in a, you know, a marketable solution, okay? So that's what it means for us and the business agility, and we want to be able to do across the world, so if we see an opportunity, you know, anywhere in the world, we want to be able to kind of quickly deploy our solution, tie our Lego pieces, build a product or, you know, configure a product which satisfies that particular vertical or that particular regulatory region across the world. >> All right, question for both of you guys. I would love to ask the same question if you don't mind answering it from the different perspectives that you're taking. What were the major challenges that you guys have anticipated and addressed in this program? Because you know, this is probably going to... I can almost guess how many times we bump up against something that's a little speed bump, it says, "Okay, whoa, okay, how do we do that?" 'Cause remember, it's all net new sometimes should be factoring your... not just re-platforming. So can you share some of the major challenges that you've anticipated and how you've addressed them with this modernization program? >> Sure, I can go first, and then, you know, Niranjan, feel free to add, you know, anything which I would have missed. From my perspective, I think, you know, when we run the most mission critical systems in the financial services, so a lot of customers depend on our systems to kind of perform their day-to-day financial leads, okay? So uptime, high availability are utmost important to us. At the same time, the ability to process through billions and billions of transactions we deal with everyday, you know, that is of utmost importance to us. So the solutions have been running for a long time in the mainframes, tuned for many years, performing at scale, as mentioned again, you know, very low latency with thousands of transactions per second, you know, in case of real time transactions or very high throughput, you know, workloads, then getting hundreds and thousands of transactions per second. So taking, and again, in most cases, are, you know, in our case, they're running as a monolith. Now, how do you take, you know, a system like this and break it down into microservices and apply it on the cloud? And how do you deal with data, for example? So the data is sitting at one place. Now you cannot... what you cannot do is come Monday and turn off everything on the on-premise and put everything on the cloud for something like this, so you need an iterating migration path. How do you build a iteration migration path when the plane is moving and make it happen? I think that has been the challenge. The way we address this, we have built various patterns, you know, to kind of take that right out to the cloud using, you know, a Securus pattern, okay? Using a CDC and a Securus pattern, so we build what we'll call... you know, a framework called data fabric, which allows us to kind of seamlessly migrate applications and where the applicants can live on both ends and successfully, you know, solve the traffic, for example. We build techniques, you know, like pilot testing using pilot testing framework which allows us to kind of do a A/B testing which is the application is running on the cloud, application is running on on-premise, but we run the transaction, we complete it at both locations and make sure that it behaves the way we have anticipated it to behave, for example. So this was some of the challenges we had and we've just gone over some of the techniques we have open in our case to solve that problem. >> Yes, to add to that, John, you know... >> Great by the way, great insight. Awesome, thank you for sharing. >> Sure. To add to that, I think what Raghu was saying and what we found with the project, what is happening is it has fundamental implications to people in their daily lives. You know, someone going to buy milk at the grocery store, I mean, they cannot have their transaction stopped, it is not like I can be 99% right, you have to be right. And therefore it's important that we capture the requirements in the right way and make sure that they are reflected correctly in the target, that's one part. The second part is that we are not, as you heard earlier from Raghu as well, not re-platforming, we are rewriting all of the critical activities because the paradigms have shifted, the way coding is done, the way you are, you know, composing code, and the way your writing functionalities have changed are therefore making sure that the principals have not changed, the functionalities have not changed, but the way of delivery is changing. That continuity of business functionality through the process has been a very interesting part of the project. As far as we are concerned, we're still a work in progress that's still going on and it is really exciting to see how Raghu and the team have got these huge volumes, and they've got a new way of working both happening together and that's what we are happy to participate in. >> Yeah, and just a quick highlight, I want to call out the fact that they are writing their own code, they're getting patents. This is the new normal, right? I mean you got to build it. And this is all software value, this is what cloud does. I do want to give you a chance to explain to the folks UST and what the benefits are for working with you guys as an Amazon implementation partner, what's the benefits that customers get? Obviously, you got migrations like this that are modernizations programs, taming complexity, obviously a key, on account here. What does other customers get from working with you? >> Yeah, so AWS provides all of the technology underpinnings in terms of the functionalities, the functions, which are available out of the box, and, you know, it's all in those category from AWS. You get a lot of capabilities in terms of their architecture and their support for their transformation. What we provide on top of it is a willingness to take ownership for outcomes, that we make sure that what AWS offers is actually working for the end client targeted, for example, TSYS, and make sure that we do it in a time and in a speed which meets business requirements, and taking that ownership for our outcomes is a very key add-on that UST provides towards what AWS provides. There are other minor benefits, for example, AWS will invest in something that'll partner with UST in terms of migration, in terms of, you know, some subsidy of the world required in the initial stages, but the real value comes because we make sure that AWS and TSYS are both successful, and it becomes our job to make sure that we are part of a successful rollout rather than just a roll out. >> Raghu, I got to ask you. Obviously, the fun part is writing code and when you have DevOps and DevSecOps fully operational, it's infrastructure as code, that's the dream scenario, right? So how close are you to that? And what's next on this modernization wave? >> Yeah, as part of this journey, I think what we have embarked is, I think, you know, in fact our code is kind of the base foundational element. I think everything, what we are doing, as part of this migration, we are taking advantage of how a large enterprise, you know, should operate. Like, you know, we operate across the world, we have teams across the world building a lot of solutions every day. So we have built, you know, in fact, our code using something called service catalog, it's an offering from AWS, to help with large enterprises converting to the... or migrating to the cloud. So we are using that as our foundational layer to help us build that, and I think we are looking forward to it. I think, you know, where we migrate all of our applications, and take advantage of the true power of the cloud, especially in the, you know, in the data space, in the ML space and in areas we are not necessarily are not able to as easily, you know, adapt on the on-premise. >> John: Niranjan and Raghu, thank you so much for coming onto theCUBE, sharing the UST story, TSYS, great customer example, really great use case, great insights into taming complexity, because that's what the now the opportunity is to do and to recast and reset and a refactor business innovation. Thanks for coming on. >> Thank you, John. Thank you for the opportunity. >> Thank you very much John and Raghu. >> Keeps coverage here at theCUBE AWS re:Invent 2021. I'm John Furrier, your host of theCUBE, thanks for watching. (relaxed atmospheric music)

>>mm We're entering the fourth grade era of VM ware Executive management From its beginnings in the late 90s is a Silicon Valley startup. It's five founders quickly built the company and it ended up as one of the greatest acquisitions in the history of enterprise tech when EMC bought VM ware for $625 million as a public company. But still under EMC's governance, paul Maritz was appointed Ceo in 2000 and eight and set the company on a journey to build what he called at the time. The software mainframe meaning the company's platform would run any application at high performance with low overhead and world class recovery. Pat Gelsinger took over the Ceo reins in 2012 and through organic investments and clever m and a set of course for the software defined data center and after some early miscalculations in cloud, realigned the company strategy to successfully partner with hyper scale hours and position the company for the multi cloud future. The hallmarks of VM where over the course of its history have been great engineering that led to great products, loyal customers and a powerful ecosystem. The other telling attribute of VM where is it? CEOs have always had a deep understanding of technology and its latest Ceo is no different. It's our pleasure to welcome raghu Raghuram back to the cube the fourth Ceo of VM ware and yet another Silicon Valley Ceo graduated from the IIttie rgu, great to see you again and congratulations on your new role. >>Thanks. It's great to be here. >>Okay, five months in 1st 100 days what we have focused on that journey to become the Switzerland of multi cloud, tell us about your early experience as ceo >>it's been fantastic. Uh our customers, all our employees, all our partners have been very welcoming and of course I've given me great input. What we've been able to do in the last 100 days is to really crystallize the strategy and focus it around what I'm sure we're gonna be spending a lot of time talking about. And that's about the multi cloud era of computing that most enterprises are going to go through over the next decade. And so that's really what I've been up to and you'll see the results of that in next week's uh we involved and uh where we would be talking about the strategy and some product announcements that go along with the strategy and so it's a very exciting time to be at Vandenberg. >>Yeah, I mean, I referenced it in my intro, it's almost like the light bulb went off when VM ware realized, wow, this cloud build out is just an opportunity for us and that's really what you're doing with the multi cloud as you're building on top of all the infrastructure that the hyper cloud vendors are putting out there. Maybe you can talk about that, that opportunity and what customers are telling you. >>Yeah, it's uh here is how I describe what has happened in the industry. Right, and what will happen in the industry. So, if you look at the the past decade, as cloud became a mainstream thing, most customers pick the cloud, they built their first digital applications into it, the ones that serve their mobile users or end users with digital products and that worked great for them. Then they step back and say, okay, how many modernize everything that we're doing has become a digital company. And when you go from 10, of your portfolio, 100% of your application portfolio being modernized. What has to happen is you got to go from figuring out, okay, how am I gonna put everything in one cloud to what does the application need and how do I put it on the right place? I look at the same time, the industry has also evolved from being uh predominantly supplied by one cloud provider to multiple cloud providers. At the same time, the thanks to companies like IBM where the data center has been transformed into a private cloud. The edges growing up to be its own location for a cloud sovereign clouds are going. So truly what has happened is it's become a multi cloud world. And customers are saying in addition to just being cloud first, I want to be cloud smart. And so this distributed era of computing that we are entering is what we are seeing in the industry. And what the empire is trying to do is to say, look, let's provide customers with the fastest way of getting to this multi cloud era of computing so that they can go fast, they can spend less and most importantly, they can be free, in other words, choose the right application, right cloud for right applications and have control over how they deploy and use their applications and data. That really is a strategy that we are putting in place. This is something that we've been working towards in the last couple of years now. I'm accelerating that and making that the main piece of what we end, where is doing in order to do that, we have a great opportunity to take partner even better with all of our cloud provider partners and that's where the Switzerland of the industry comes in without impending spin, especially, we have great partnership with the cloud players, great partnerships with infrastructure players. We truly can be a neutral partner to the customers as they look at all these choices and make the right choices for their applications. >>So, I want to ask you about this multi cloud when when the early multi cloud narrative came out where I go, I was saying, look, multi cloud is really multi vendor, you you've got workloads and apps running on different, different clouds. And then increasingly, the promise and your promises, we're going to abstract the underlying complexity of those clouds and we're going to give you an experience whether it's on premise, hybrid into a cloud. Across clouds. Eventually out to the edge, it's gonna be a singular, substantially identical, if not identical experience and we're going to manage the whole kit and caboodle. And how where are we in that first of all? Is that the right way to think about it? Where are we in that sort of transition from plugging into any, you know, a cloud? I'm compatible with the cloud to it's a singular sort of VM ware cloud if you will. >>Yeah. So, um, so I wanna clarify something that he said because this tends to be very commonly confused by customers use the word abstraction. And usually when people think of abstraction, they think it hides capabilities of the uh, cloud providers. That's not what we are trying to. In fact, that's the last thing we're trying to do. What we're trying to do is to provide a consistent developer experience regardless of where you want to build your application so that you can use the cloud provider services if that's what you want to use. But the deficit cops toolchain, the runtime environment, which turns out to be Cuban aires and how you control the kubernetes environment. How do you manage and secure and connect all of these things. Those are the places where we are adding the value. Right. And so really the VM ware value proposition is you can build on the cloud of your choice but providing these consistent elements. Number one, you can make better use of us, your scarce developer or operator resources and expertise. Right. And number two, you can move faster and number three can spend less as a result of this. So that's really what we're trying to do, but not. So I just wanted to clarify the word abstraction in terms of their way, we're still, I would say in the early stages, so if you look at what customers are trying to do, they're trying to build these Greenfield applications and there is an entire ecosystem emerging around Campaneris. There is still kubernetes is not a developer platform. The developer experience on top of kubernetes is highly inconsistent. And so those are some of the areas where we are introducing new innovations with our towns, our application platform. And then if you take enterprise applications, what does it take to have enterprise applications running all the time, be entirely secure, etcetera, etcetera. That's where the we ever cloud assets that are traditionally this fear based come into play and we've got this now in all of the clouds but it's still in the early days from uh on Azure and google et cetera. How do you manage and secure those things again? We're in the early days. So that's where we are. I would say, >>yeah, thank you for that clarification, I want to sort of come back to that and just make sure we understand it. So for example, if I'm a developer and I want to take advantage of, let's say graviton uh and build an app on that, that so maybe it's some kind of data intensive app or whatever it is. I can do that. You won't restrict me from doing that at the same time. If I want to use the VM where management experience across all my clouds, I can do that as well. Is that the right way to think about it? >>Yeah, exactly. So the management experience by the way, and this is the other thing that gets missed in the remember dialogue because we've been so phenomenally successful with this fear. There's a misperception that everything we are doing atmosphere today works only on top. So everything we're doing at BM wear works only on top of the sphere. That's not the case. Take management, for example, our management portfolio is modular and independent of these, which means it can manage the Graviton application that you're building, right. It can manage a traditional, these fear based application, it can manage rage application, it can manage VM based applications, can manage computer based applications. Uh so it's truly uh, overall management layer. So that is really what we're trying to do. Same thing with our kubernetes example. Right, So our communities control plane allows you to control these kubernetes clusters. Whether the clusters are utilizing gravity and whether clusters are utilizing these fear based crew binaries environments. >>Okay, that's great. So it's kind of a set up question because my next question relates to project Monterey, Because, you know, I've always said when I write about about these things, when I saw Nitro, I saw Graviton, I saw project monitor, I said uh everybody needs a Nitro Nitro or a graviton because new workloads are coming. It's not just the X 86 can handle everything anymore asap whether it's sequel server, whatever we've got new workloads that are coming ai ml data intensive edge workloads, et cetera. Is that how we should think of? Project Monterrey. Where are you in Project Monterey? Why is it so important? Help people understand that? >>Yeah. Project mantra is super exciting for a couple of different reasons. One is uh in its first iteration and uh we announced project monitoring and last being well, we continue to build and we're making great progress along with the hardware partners that we are working with um in its first hydration it allows um um some of the functions that you would expect in the software defined data center to be offloaded into these montri processors. The smart nick processes. Right. So what that does, is it clears up the core CPU for other application functions. Right, so you get better scalability, more resource utilization, etcetera, etcetera. The second thing it does is because some of the software defined data center functions are done in the smart make um it gets accelerated as well. Because it takes advantage of the special accelerators that are there security functions, manageability functions, networking functions etcetera, etcetera. So that's that what you're alluding to is overall it's the v sphere, the sX Hyper Visor complimentary itself. That's moving into the specialized processors which allows the hyper Visor will be built into these smart mix, which means the main CPU can be an intel. CPU can be an M D C P. You can be an arm. CPU can be whatever it is you want in the future. So truly enables Monte CPU heterogeneous computing. So that's that's why this is exciting. And of course because it is the sphere, it can happen in the data centers, it can happen in Carlos. It can happen in Sovereign clouds. It can happen in the public clouds all over a period of time. And >>and potentially the Edge I would presume in the future. >>Sorry. Yeah, that's a great point. Thanks for pointing that out. In fact, the Edge is one of the most important places that will happen because we need these low latency applications such as in the telco case for example, right. Or we need these applications that have specialized processing the required. If you're setting up a cashier less store and you need to process and you need a lot of influence engines. So, Monterey helps with all of those things. >>I want to make sure our audience understands. It's because the software defined data center was awesome but but it also created waste in the sense that you have all these offload functions in storage and networking and security running on on x 86 processors which may not be the most efficient way. So emerging architectures around arm might be less expensive, maybe more cost effective, lower power. Uh maybe they do memory management differently. So there are these offload use cases. But as well you we talked about the edge there could be a lot of edge use cases that or whatever whether it's arm or in video etcetera. So now you're driving that optionality for customers so you can support more workloads of the future. >>Yeah, so this is exactly if you think about in europe when you talked about the embers evolution, the inverse core DNA has always been to master hydrogen. Itty right. And what we're seeing is this world of heterogeneous hardware coming alive. Right. You talked about Professor hydrogen Itty including GPU chips and so on. There is a memory architecture heterogeneous, their storage architecture heterogeneous. And so the idea is that regardless of what you use, how do you provide the best workload platform and a consistent way of managing all of these things and reducing the complexity while gaining the efficiency benefits and the other benefits that you talked about. >>So speaking of geniality that brings me to Tansu, you know early on people thought, oh wow containers, that's gonna kill VM where this is the opposite happened. You guys leaned in as as you have as a sign of great leadership these days. You don't get defensive, you just, you know, get the trend is your friend, as they say, give us the update on on Tan xue. Why is that so important to the future? >>Yeah. So if you look at any enterprises portfolio right, they are looking at it and saying look, there's a whole set of applications that I need to modernize. Now. The question becomes how do you modernize these applications in a way that it is essentially done with these microservices architectures and so on and so forth. In that context, how do I maximize the developer productivity and provide a great developer experience because there is not enough developers in the world to modernize every application that that's in every enterprise. Right. So, Tan xue is our answer to help enterprises modernize their applications and deliver in a way that the developed makes the developers very productive on the cloud of their choice. So that is really the strategic intent of Tancill and the core building block for Tan xue is of course kubernetes as you well know, Kubernetes has become the common infrastructure abstraction across clouds. So if you want portability for traditional VM based applications, he used this fear, if you want portability for traditional for containerized microservices applications, you assume kubernetes, that's how companies companies are thinking about it. And so that's the first thing that we did now. The second is you've got developers building applications all over the place. So now, just like you used to have physical server sprawl and now and then VM sprawl these days you have cluster sprawl, kubernetes, cluster sprawl and tons of mission control affects as a multi cloud, multi cluster kubernetes control plan works on the chaos and everything else that some of the Sun. The third point of Tanzania is the developer experience and we have introduced Andrew application platform, which is really focused on delivering a great developer experience on top of any Cuban Aires. So that's really how we're building out the towns of portfolio. And then of course we got Spring and uh as you well know a majority of enterprise applications today are java and if you want to modernize java, you use spring boot and so we had tremendous success with our uh spring boot technology and our startup, Springdale Ohio capabilities and so on and so forth. So that's the entirety of the towns of portfolio. It's multi cloud, it's kubernetes agnostic. Of course it runs great on this fear but it's really the approach making developers productive in the enterprise >>awesome. Thank you for that. I know we're tight on time but it's like speed dating with you raghu. So I'm gonna go on to another topic. Really important topic of security, you've made obviously some big acquisitions, there are things like carbon black, you've got a lot of stuff going on with, with, with endpoint, with end user computing, I'm first interested in sort of how you organize it looks like you're putting security and the networking piece together and then what's your swim lane? It seems like you're, you're focused obviously on your infrastructure. You're not trying to be all things to all people. Help us understand your strategy in that regard. >>Yeah, I mean security is a massive space, Right? And you covered very well. Hundreds and thousands of security problems that customers want to be solving. What we are focused on is how do we simplify the security problem for the customers? And we're doing it through three wells. The first one is we are baking security into the platforms that customers used ones. Right. But there are more obvious fear our workspace one, our container platform etcetera, etcetera. Right? Cloud platforms. So that's the first thing that we're doing. The second is we are putting um, bringing together, we're taking an end to end view of security, which is everything from an end user connecting from home to the corporate network or the sassy, sassy applications to the Windows devices they are using to the data center applications they're using to the club. Right? So we're taking a holistic view of security. So which means we want to combine our network security assets with our endpoint security assets with our workload security assets. That is why we bought all of those things together under one roof. And the third is we are instrumental in all of these and collecting signals from all of these and pulling it into the cloud and turning security into a machine learning and the data problem, right? And that is where the problem. Black cloud comes in and by doing that, we are able to provide a holistic view of where uh customer security posture, right? And these sensors can be on BMR platforms, on non BMR platforms etcetera. And so so that's really how we are approaching it. I mean there's the emerging industry term for a policy XDR. You might follow that. So that's really what we're trying to do. >>Outstanding. Last question and I know, I know we got to go. You mentioned the spin that's happening in november. That's an exciting time for a lot of reasons. I think the ecosystem, you know, emphasizing your independence but also gives you control of your balance sheet, regaining control of your balance sheet, tongue in cheek there. But it's important because all this, this cloud build out this multi cloud, exposing the primitives, leveraging the primitives and the A. P. I. S. Of these clouds making them identical across all these estates. That's not trivial and you're obviously gonna need resources to do that. So maybe you can talk about that and how you see the future playing out organic inorganic, maybe a little lemon A in there. What's your approach? How are you thinking about that? >>Yeah. So we are very excited with the impending spain, which like you said is on track to happen early november. Um and if you think about the spin, there are three aspects that we are excited about. The first aspect is uh we have a great relationship with Dell Tech, the company right. What we have done is we have codified that into a framework agreement that covers the gold market and technology collaboration and we are super excited by that and that baselines against what we do today and then as incentives on both sides to continue to grow that tremendously. So we're gonna continue being, doing that and that's going to continue being a great partner at the same time. From a partnership point of view, is truly going to be a Switzerland of the industry. So previously companies that were otherwise a little bit more competitive with dull now no longer have that reservation in partnering very deeply with us. I'm totally, like you said from a capital structure point of view, it gives us the flexibility to use to do em in a should we decide to do so in the future right? And use both equity and cash for them in a so so that's the capital structure, flexibility, the Switzerland positioning and the continuing great relationship with dull Those are the benefits of the spin >>love and the partner ecosystem has always been a source of, of innovation and it's a big part of the flywheel, the power of many versus the resources of one Ragu, Thanks so much for coming back in the queue. Best of luck. We're really excited for you and for the future of VM ware. >>Thank you and thanks for all the great work that you do and look forward to continuing to read your great research, >>appreciate that. And thank you for >>watching the cubes, continuous >>Coverage of VM World 2021. Keep it right there. >>Thank you. Mhm. Yeah.

>> live from Washington D. C. It's the Cube covering a ws public sector summit by Amazon Web services. >> Hello, everyone. Welcome back to the cubes Live coverage of a ws Public Sector summit here in our nation's capital. I'm your host, Rebecca Knight. We're joined by Raghu Rahman. He is the director of Fin Row, the Financial Industry Regulatory Authority. Thank you so much for coming on the Cube >> fighter back. Good afternoon, but happy to be here. >> So we're angry. This is the 10th annual public sector. Somebody should have said so Tell us a little bit about Finn Ra and what you do. They're >> sure Fender itself is the financial industry Regulatory authority way our private sector, not for profit institutions. Our mission is investor protection on market integrity. Way our member funded on DH. We have a member driven board board of directors and we engage in ensuring that all the stock market operations in the U. S. Capital markets play with rules. So that's the essence of who we are. >> And all of those stakeholders have a vested interest in making sure their rivals are also playing bythe. So you're here giving a presentation on fraud detection, using machine learning and artificial intelligence. That's right. What was So what were you saying? >> So, Brenda, we have a very deliberate technology strategy on We constantly keep pace with technology in order to affect our business in the best possible way, way. Always are looking for a means to get more efficient and more effective and use our funding for the best possible business value so to that, and wear completely in the cloud for a lot off our market regulation operations. All the applications are in the clouds. We, in fact, we were one of the early adopters of the cloud. From that perspective, all of our big data operations were fully operational in the cloud by 2016 itself. That was itself a two year project that we started in 40 14 then from 2016 were being working with machine language on recently. Over the past six months or so, we've been working with neural networks. So this was an opportunity for us to share what? Where we have bean, where we're coming from, where we're going with the intent that whatever we do by way of principles can be adopted by any other enterprise. We're looking to share our journey on to encourage others to adopt technology. That's really what why we do this >> and I want to dig into the presentation a little bit. But can you just set the scene for our viewers about what kinds of how big a problem fraud is with these financial institutions and how much money is on the table here? >> Well, I don't want to get you to the actual dollar figures, because each dimension off it comes up with a different aspect to it. Waken say that in full in federal, we have a full caseload year after year, decade after decade that end up with multiple millions of dollars worth of fines just on the civil cases alone. And then there are, of course, multibillion dollar worth problems that we read in the media cases going as far back as Bernie Madoff. Case is going through the different banking systems so that our various kinds of fraud across the different financial sectors, of course, we're focused on the capital markets alone. We don't do anything with regard to banking or things of that nature, But even in our own case, we franchise composed of nearly 33 100 people on all of us, engaging the fulltime task of ensuring that markets are fair for the investors on for the other participants, it's a big deal. >> So in your in your presentation, you told the story of two of your colleagues who are facing different kinds of challenges to sort to make your story come alive. Tell our viewers a little bit about about their challenges. >> We spoke about Brad, who is an expert. He's an absolute wizard when it comes to market regulation, and he's being doing this for a long time on DH What I shared with the members of the audience earlier today. Wass He can probably look ATT market, even data on probably tell you what the broker had for breakfast. >> That >> scary good on. We also shared the story about Jamie, who is in the member supervision division offender, a wicked, smart and extensive experience. So these are the kind of dedicated people that we have a fender on guy took up to Rhea life use cases sort of questions that they face. So in the case of Brad, it is always a question of Hey, we're good. But how do we get better? What is the unknown unknown there? The volume of transactions in the market keeps going up. How do we then end up with a situation where we can do effective surveillance in the market on detect the behaviors that are not off interest that are not for doctor? That might be even. Don't write manipulated. How do we make sure that way? Got it all, so to speak? That's Brad's thing. >> That idea about these? No, these unknown nun note Because we know we have no no known unknowns with the unknown unknowns are even scarier. >> Exactly. They are, and we want to shed light on that for ourselves and make sure that the markets are really fair for everybody to operate him. That is where use of the latest technologies helps us get better and better at it. To reduce the number of unknown unknowns to shed light on the entirety of market activities on toe, perform effective surveillance. So that was a just off our conversation today. How we have gotten better in the past 45 years, how machine language machine learning based technologies have helped us how artificial intelligence that we started working with specifically, neural networks have started helping us even further. >> Okay, okay. And then Jamie had a problem, too. >> In Jimmy's case. Member supervision, if you will. The problem is off a different context and character. They're still volumes of data. We still receive more than 1,000,000 individual pieces of document every year that we work with. But in her case, the important aspect of it is that it is unstructured data. It makes sense to humans. It is in plain English, but the machines, it's really difficult. So over the past two years, way have created an entirely new text analytics platform on that helps us parts through hundreds of thousands of different documents. Those could come from e mails it to come from war documents, spreadsheets, evenhanded and documents. We can go through all of those extract meaningful information, automatically summarized them, even have measures off confidence that the machine will imprint upon it to say how confident I am. I that this is off relevance to you. It will imprint that. And then it represented Jamie for her toe. Use her judgment and expertise to make a final call. One thing that we are really conscious about is way. Don't let algorithms completely take everything through. We always have a human. So we think of a I as really assistive intelligence on. We bring that to a fact for our business, >> and I think that that's a really key there, too, for the for the employees is to know that this is this is this's taking away some of their more manual, more boring tests and actually freeing them up to do the more creative, analytical problem solving >> you hit you. I think you hit that nail right on the head. All the tedious work the machine bus on. Then it leaves humans to do like you said, Absolutely the creative, the inter toe on the final judgment call. I think that's a great system. >> How much to these solutions cost way >> generally are not pricing these things individually, however overall, one of the things that we did with the cloud was actually reduce our overall cost ofthe technology. So from that perspective, we don't look at Costas, the primary driver, although many times these things do end up costing less than the prior system that we would be in. However, the benefits that offer to our clientele, the benefit that it offers to our business, to the people that are investors in the stock market, that is tremendous, and that has a lot of value for us. >> So what is next for Finneran? I mean, this is This is a really moment for so many industries in terms of the the rise of cyber threats, the end and fraud being such a huge problem. Privacy thes air the financial services industry more than, I guess maybe is equal to healthcare. This's really sensitive stuff we're talking about here. What what are some of the things that you have on the horizon? What are some of the things that you're hearing from your members? >> So all of our members treat data security really, really special on really carefully on wear, very deliberate and very conscious about how we treat the data that is interested to us way have to obligations. One is to treat it securely. The other is to extract appropriate insights from it because that's the purpose of why we're being interested with the data. Wait, take both of those dimensions very seriously. Way have an entire infrastructure organization. It's composed off experts in the field way, headed by a chief information security officer with a large team that looks at multi layered security right from the application defending itself all the way to perimeter security. We go off that we have extensive identity and access management systems. We also have an extensive program to combat insider tracks. So this type of multi layer security is what helps us keep the data secure. >> And >> every day we do notice that there are additional track factors that get exposed. So we keep ourselves on the edge in terms ofthe working with all the vendors that we partner with in working with the latest technologies to protect our data as an example, all of our data in the cloud is completely encrypted with high encryption, and it is encrypted both at rest. I'm during flight so that even in the rare case that someone has access to something is gibberish. So that's the intent of the encryption himself. So that is the extent to which we take things very seriously. >> I want to ask you to, but the technology backlash that we're seeing so much and you're you live here so you really know about the climate that does that technology industries, air facing for so long. They were our national treasure and they still are considered it all in a lot of ways. The Amazons, the Googles, the facebooks of the world. But now we have a presidential candidates calling for the break up of big tech and and they And there's been a real souring on the part of the public of concerns about privacy. How What are your thoughts? What are you seeing? What are you hearing on the ground here in D. C? >> With specifically with regard to where we operate from Infanta? We've tried not to access or use any data. That is not for regulatory purpose. Wear Very careful about it. Way don't sprawl across and crawl across social media just on a general fishing expedition. We try not to do that. All of the data that we take in store on operate technology upon we are entitled to use it for by policy are my rules are my regulation for the specific purpose off our regulator activities. We take that very seriously. We try not to access data outside off what we have need for on. So we limit ourselves to the context and that, if you look at, is really what the public is trying to tell us, don't take our data and use it in ways that we did not really authorize you to do. So So the other thing is that franchise on our profit, not for not for profit institutions. We really have absolutely no interest beyond regulatory capability to use the data. We absolutely shut it down for any other use way are not so that way. We are very clear about what our mission is. Where we use our data, why we use it and stop. >> Great. Well, Raghu, thank you so much for coming on the Cube. It's been a pleasure talking to you. >> Thank you. Thank >> you. I'm Rebecca Knight. Please stay tuned for more of the cubes. Live coverage of the es W s public Sector summit here in Washington. D c. Stay tuned. >> Oh,

>> live from Las Vegas. It's the Cube covering magenta. Imagine twenty nineteen. Brought to you by Adobe. >> Hey, welcome back to the Cube. Lisa Martin at Imagine, twenty nineteen from the Wynn Las Vegas. It's happy hour here, but I really wish I had a Coke. I don't have one. But I do have a gentleman from Coca Cola, please doing me and welcoming a couple of guests to the Cube. We have Enrique no great day. The director of Direct to Consumer for Coca Cola Mexico. Enrique, Thank you for joining us. >> Thanks, Lisa. Nice to meet you. >> And we have from forty for Raghu Kerala managing partner. Welcome to >> the Cube. You nailed the name. There you go. Talk >> to >> that interview. I did my best. All right, so here we are in imagine, twenty nineteen with about thirty, five hundred or so people. This show is one that has a tremendous amount of energy. It's like you gave everybody a cook when they walked in the door. Didn't really need it, But we've heard a tremendous amount of positivity people very excited for being able to leverage the power of data to deliver really impactful experiences and as consumers of any product. We want a brand to know us. We want them to help us make our lives better. Before we dig into that with Coca Cola, argue, let's start with you. Forty four is one of magenta owes partners. Give us a little bit of a history there on what you guys do, together with the Gento and four customers like Coca Cola, Mexico. >> Thank you, Lisa, and thank you for inviting us here today. Well, when we put together forty four, we ask yourself some questions like, How do we aspire to be great? And one of the things was to surround ourselves with great partners and adobes definitely been a great partner for us, because what we want to do is bring tea to our customers. A not just a sight but an experience for their consumers. They can live on and grow and invest in a platform. And what we found with Adobe and the Magenta Commerce cloud was a way that we could start building something in an array, tours greatness by using data and insights to build upon our knowledge. And luckily, way found a great partner in Coca Cola that we could aspire to be great together to the end. Consumer e commerce is still in this early days, and what we wanted to say is that a great brand could start and start looking at e commerce in a way to improve their customers. Lives be available in moments that of need and moments of want. And that's something we started doing with North America about four years ago and brought that to Western Europe. And now Lat Ham in the last year has been a great experience partnering with you. >> CocaCola is a brand that everybody knows globally. It's one of those almost feel good brands, right? I mean, you just can't help but get a smile on your face when somebody asked If you want a cup full, of course, who would say no to that? Give me a little lemon twist and I'm very happy, but something that you guys are doing together with Coca Cola. Mexico was really inspirational, and it's really helping to transform and improve people's lives. And we could talk to us about the program that you're building with forty four and how it's actually making giving people access to things that they don't just want that they actually need, like, quality of life, type of sure products. >> So thanks. Thanks a lot, Lisa, for the invitations. So first of all, you know, we have a big challenge, because way No, we have a great brand way, actually have a lot of brands, and that's the challenge. So how can we create this? The solution where we can access people to this? Never. It's for life. So it's not only Coke way have a lot of different products, and Wei have in Mexico is that it's, ah, project that we are calling Coca Cola. It's Coke at home on what we do there is. We are providing the consumers a subscription model where we are enabling the access to multiple beverage products any time on everywhere. So that's that's That's the ambition we have we launched last year in the city of Monterrey. It's It's our first city. We are planning to scale this business into the whole country and probably Latin America. First on, why not probably the states on some foreseeable future. >> So this is more than on demand. I live in Silicon Valley, where we're pretty, you know, we have high expectations and I want to order something, whether it's on door dash or through Google expressed our Amazon that I wanted to show up within an hour. But that's, you know, I might be lazy, that I don't actually want to get in my car and driver walk somewhere. But what you're talking about this is this is not just I want Coca Cola products on demand. This is actually reaching people that really have a strong and need for this type of service. Talk to us about that human interaction and what you guys are really enabling there for your consumers. >> Sure, so So, yeah, United. So the thing is, what we see, the big opportunity here is way. Want to be closer to our consumers? We went to understand them. We want to to hear from them, to receive feedback directly back the way we are used to working Coca Cola in the past one hundred and thirty three years that that's a history of cardiac alights way have the customers that interact with consumers, and then we get some information from the consumers. We've been great doing marketing campaigns, you know. But right now the challenge that we're facing is we want to have direct feedback from them. So we're creating this eco system where we are getting feedback. We're getting knowledge from them, and we know exactly what what's their their needs. The pain points, their suffering, Andi the way what we can solve them and probably eventually some future products. But we can create for them with the specific necessities that they have. So that's what we're creating there. That's a big thing. >> And so we're gonna talk to us about the opportunity to work with a brand like Coca Cola that's been around for over one hundred thirty years, talk about transformation and be able to enable them to really kind of not just delight customers. But there's an emotional connection that people >> have this products. So we always say, like ideally done way can add value from the state of desire to the state of consumption, and in between is a transaction. It's fulfillment, its operations and perhaps unique to most clients of, um, Magenta and Adobe. Coca Cola in Mexico owns a full relationship, and it's a full branded piece from creating that desire in your heart in your mind in your taste buds, but then owning that all the way through the delivery trucks and the people delivering it to your door. And that's something that a CPD firm just actually, I'm not sure of any other CPV firm does in the US or in Mexico at this point. And but then what is the excellence mean? We haven't untidy of excellence of what Coke means to us, the nostalgia and what it means today. But that also raises the high bar because we're not allowed to not be excellent at any other touch point of the brand. But definitely it's fun, right? It's a challenge, you know, making money online. That's the easy part, Being really proud of what you're doing online. That's kind of what makes you go to work every day. >> Being relevant for consumers is what, yeah, >> being relevant? Absolutely, especially because there's a lot of choice with most products and services that are available to us as consumers these days. And if you think of you know, we've been talking a lot at this event about the customer experience and customer experience management, and how can Adobe Inn Magenta enable their customers to use data to understand what delivering what my customer wants to improve. Whether it's, you know, we talked to HP Inc this morning allowing me to order a new PC or printed or ink and have it delivered specifically exactly the way that I wanted to. Whether it's, you know, getting a Coca Cola. I want whoever I'm interacting with to give you a seamless experience. But use the data that you're collecting about me to make my life better. Make my life easier, more seamless. Frictionless. How are you guys at forty for helping Enrique and team utilize that data too crude to really enhance this consumer experience and maybe even create more brand loyalty? Yeah, it's >> interesting. I think data is a tool, but then your hypothesis, where you go from has to be endemic to the brand and for Coca Cola. On the internal, we think of it as a portfolio portfolio of different products in different needs states from hydration to enjoyment from special moments to everyday moments. But then that allows you to start thinking, How do I be part relevant part of more moments and then you could say, Where does data fit into that and now I can understand how there's a new moments being made because people's lives change and the youth always find different ways in different ways of living in different way from being. How can we be relevant to them through our throughout all of that, from the moment you wake up in what you need state is there to special moment of happiness, and they have a company that has products that could live up to. All of that is great and you know you need a portfolio. But you also need to being desire and wanted need all together in one thing, because one person has all of that and one company came, fulfill it if you think about it from a idea of moment. But then what data? Khun, Due to bring those to life >> so soon being relevant, continuing to be relevant is challenging. It's going to require you to really look at trends across a spectrum of, say, consumer behaviors. Enrique, what are some of the trends that you guys are seeing with this project that you've launched in Mexico, and how were you going to be using those trends to expand this globally? >> Sure, Yeah, So? So first of all, as you, as you know, probably e commerce in Mexico is is quite a small right now. So the thing is, it's growing in, you know, very aggressive rates on DH. It happens the same in the rest of Latin America countries. So what What other retailers are looking at is they want to create this this big business right now because they know that in the future it's going to be the competitive advantage for them. So So I think that's something that not many sippy jeez are looking at. There's a lot off are things that must happen inside the companies to enable this on DH. In my experience, the most challenging things and it's not a trend, but it's it's a challenge that we face us as a big city. Gee, Cos is how can we change the culture inside the company? Because this is the main barrier we have. We face when we see and I I'm going to give you the example of Mexico when we see the digital sales of the beverage in Mexico, it comes about two point five percent of the total sales that we have so its its really small if you compare it to the rest of the retail. So whenever we go to the to the rest of the corporation and the rest of the building in Mexico, we say that we want in best, and we want to do there's there's a lot of barriers, you know on the challenge, the main challenge that we face right now. The's companies that want to go direct ical Sumer is this is happen. We changed the mindset, change the culture, and I think that's the most relevant. It's no trend, but it's It's the most relevant challenge that we're facing right now, >> a big challenge because not just for for every convict, but a company with the history that Coca Cola has to be able to start leveraging that data to start to change mindsets and ship cultures. Where are you guys on that journey? And how is your partnership with forty four may be a facilitator of that cultural change? >> Yeah, sure, So it's to be really honest. We're we're beginning this journey way have some countries that are ahead of us. We have some examples in China, For example, curriculum, China's great things cortical in North America is doing very big things in Mexico and Latin America. We're starting the journey on the thing. What we realized is that we need to get together with people that know of this matter. Way are really good at marketing. We're really good at a commercial approach. Operational approach ware not the best at the commerce, but we. That's why we are partnering with guys that no one, we're partnering with platforms like Adobe Magenta, too. To achieve this, that's that's the thing, right? >> Yeah, >> Rookie will finish with you. What are some of the things that you have seen and heard at? Imagine twenty nineteen from a technology innovation perspective that give you the confidence that adobe in Magenta Technologies are going to be able to deliver, what it is that Enrique and his team need to make that barrier change internal evaporate. Yeah, >> I mean, I think when you think of technology right now, even within adobes, it's what the combination of different products that adobe has and how they're going to come together. So the roadmap is a critical piece of it. I think there's been a great announcement of Sensei's coming in and being part of the core offering to make each interaction a little smarter, but also really see the payoff and save what's the real need that trying to be solved, then back that into the products that you see to cut between the different between a press release and a road map? And I think when you come to a summit like this, you hear things from Adobe. But then you also hear the reactions from the customers. And if you hear those both at the same time, you find that great thing in the middle >> of >> what's actionable. And I think if you think of only customer opinions or the what the platform says individually, I think they're less relevant than finding that really time reaction to trends and say, Honestly, sometimes you're drowning in technology and you wantto move the business forward and react to that weak sales that month's numbers. But then you say, Well, let me take a step back and look at the road map or vice versa, and I think everybody's in different stages of where they're going. So until you get that wisdom from everybody else, anyone announcement might be might take you off course. But then you start saying other people are in my boat. Other people are filling my opportunity, sent my sense of opportunity, and other people are feeling my sense of pain. And it's great to see a community come together. It's five thousand people that all want to accomplish something different things, but they want to accomplish success. Whatever. However, they personally define it. >> And it is to your point. It's a very, very strong community here. But we thank you both so much for taking the time to share with us what you guys are doing together with Coca Cola run that everybody knows and loves. So I say we go get a cookie cola and wrap this segment. What do you think you're all right? >> Moment is coming. >> Fantastic. You're watching the Cube. I'm Lisa Martin from Imagine, twenty nineteen from the Wynn Las Vegas. Thanks for watching

>> [Narrator] From San Francisco, it's theCUBE. Covering Radio 2018, brought to you by VMware. >> Hey, welcome back everyone. This is theCUBE's exclusive coverage of Radio 2018. We are in San Francisco for their VMware's Radio 2018. It's their R&D fiesta, party. As Steve Harris said, former CTO, it's like a sales kickoff for engineers. It's a great time, but it's also serious. A lot of real serious discussion and of course people are flexing their technical muscle and stretching their minds. And I'm here with one of the chief operator, one of the main principals and legend in VMware, Raghu Raghuram. Chief Operating Officer, new title. Chief Operating Officer, Products and Cloud Services. >> That's right. >> Great to see you. >> Great to see you, John. >> What year did you join VMware? >> 2003 (chuckling) >> 15 years >> So, you've seen many of these radios. >> Yes, it's one of the highlights of the year for me. >> Yeah, super important architect of VMware, great part of the community, leader, architect of the AWS relationship. >> [Raghu] Sure >> Part of that movement with Andy Jassy, Sanjay Poonen. This is the 14th year of radio and VMware has changed a lot since you joined. It's now a world class organization. Getting check marks for one of the best places to work. Certainly for engineers it's like a great party environment. Take a minute to explain the radio culture, it's 14th year, there's t-shirts behind us, to commemorate the key milestones, where it's come from, where it's gone, your thoughts on the program and the community. >> Yeah, I mean this is in fact one of the unique characteristics of VMware. I have checked around with my peers in the industry and I don't think any other tech company of our size does this. Radio stands for R&D innovation offsite. Like you said, we started fourteen years ago just to take a bunch of engineers out from their daily grinds and say, "what could we be building fundamentally that's groundbreaking?" So, I would say it's a cross between a wild science fair and a research conference. In fact, both of these go hand in hand at this place. People publish papers and there is a selection committee just like in serious conferences. In fact, Ray had some amazing stats for this year's submissions and the selection is very very rigorous. At the same time, you'll go upstairs and you'll see the exhibition hall where there are all kinds of things that are displayed. Things that could be very well incremental things in the next release and things that are wild and wacky off the wall that we might never ever do. So, it's really the full gamut. Another interesting thing is we've gone bigger. We are getting people from pretty much all parts of the Emirate. I think there is representation from 25 companies. >> [John] How many engineering centers are there roughly? I mean, there's core centers and then you have engineers all over the world. How many engineers, ballpark? >> I would say, in terms of medium to big size centers, there are probably over a dozen across the globe and literally every continent. Clearly, in the US we have four big centers. In Europe, we have three at least. In Asia, we have another three or four. So, we definitely have over 10. >> I mean everyone who knows the VMware and also knows theCUBE, for nine years, well this is our ninth year covering VMworld, all you gotta do is look at VMworld and you can tell one thing right out of the gate. Very community oriented. All the decisions are made in the community. Also, people who know VMware know you're highly an engineering organization. >> [Raghu] Yep. >> This is not like a lot of marketing fluff. Although, you do have some good marketing here and there, but the point is it's an engineering culture with community. This is unique. I've seen companies that don't walk the talk on "community engineering". They have silos, there's a lot of infighting. How have you- How has VMware preserved a culture of innovation amongst their peers when it's competitive as hell inside VMware? One to be smart, achieve the success. But, also, VMware has always been in always a moving market. How do you guys do it? What's the secret sauce? >> I mean, there's not a single thing. Like you said, culture is something that happens over time and is preserved over time and is preserved through people. It's not like anything you can write down, right? Of course you can write it down. But, it won't be worth the paper it's written down on unless it's practiced everyday by other people. And so, I think that is the key thing here. Right from the get go, customer centric innovation has ruled the rules here. So, the question to ask always is great innovation, look at it from a customer end point of view. I think that matters a lot here. Secondly, there is a lot of emphasis on breaking the rules in terms of doing something disruptive, right? And, the engineers that come here tend to be the kind to respond to that, right? And then lots of venues. Like this is not the only thing that we do, right? We do these things called borathons, which is our internal version of hackathons. We do regional versions of these things. Each of the teams, like the business units, have their own little R&D innovation activities that go on. >> They have a playground. They can basically go outside the scope of their job. >> Exactly. >> Get an idea, a passion, an idea and go after it and not have to worry about anything. >> Yup, exactly. >> [John] With a path to commercialization, if it hits. >> Yeah, that's what I was gonna say. We have a fairly high success rate, I would say, of taking things that we see here and turning them into product and eventually into monetizable businesses. All the things that go into the product features. >> Give some examples of historically, successes, notables, and then also talk about some ones that aren't notable that have come out. I know a lot has come out of this, the numbers are clear. What are some highlights that have come out of the radio event that have been blockbuster successes? >> A lot of the things that you see in the networking today came out of radio. Things about doing security and networking from the hypervisor up, came from here. What you see today as vSAN, had its roots here. What you see today with the app defense and the security stuff, had its roots here. A lot of the features that are in vSphere today, especially the storage vMotion and so on and so forth, was first showcased here. This goes on and on and on. We also have a lot of things that have shown up here that we have not pursued. For example, almost like an eBay for VM capacity. We didn't pursue it. God knows, that could've been a huge idea. (laughing) >> It's the misses too. >> Yeah, there's the misses too. But, that's the whole point of this. >> Yeah. There's parts to creativity. How much creativity goes on at this event? I mean there's certainly a lot of barnstorming, brainstorming, or whatever you wanna call it. A lot of interaction, physical face to face. How much creativity is happening you think here? >> Yeah, so a few years back they introduced a couple of things. One is a instant birds of a feather. Where you can literally go to a whiteboard and say, "hey let's discuss this topic," and set up a time and then people show up. There's this other one they call Lightning Rounds, which literally happens over drinks I think tomorrow or something. Where people come in and it's lots of the mini gauntlet where nothing is scripted. All sorts of crazy ideas keep flowing. I would say those are two examples where there's a lot of on the spot creativity. As a company, the R&D teams have gotten more dispersed. This is the opportunity for people to get together even within the same business unit or across business units and say let's go solve this problem. You and I have been talking about this on email, let's talk about it face to face. Hey, let's bring somebody else in that's relevant to this conversation as well. So, those are the kind of things that go on here that spark the creativity. And then of course, the exhibits. When people start thinking about these exhibits and talking to people that are showing there, other ideas get spawned off as well. >> Raghu, talk about just from your experience, you got a great track record, and certainly it was in VMware, it goes back to the early 2000s. What is your observation on the innovation formula? What's been the consistent constant of innovation? As the waves have changed- I mean, I've been in Palo Alto for 19 years now, in my 20th year. Even Palo Alto's changed. So, the world's changed, modern. And we'll get to the Amazon deal in a second. Certainly cloud's here. What have you seen as the constant innovation variable? >> What I would say is this. Fundamentally the people that we tend to recruit into VMware are by large what we call, or at least I call, platform thinkers. So, they think of building a fundamental piece of technology that can be possibly be used in 10 different ways, and they build it for one particular use case. And then, the questions goes back to, now we've done this, what else can we do with this foundational technology? If you look at vSphere, does the same thing. If you look at networking, same thing. Storage is the same thing. So, I would say that is the constant. That's one constant here. Which is, how do you build fundamentally a platform that could be used in very different ways. >> Some will also say systems thinking. >> Exactly, so that's a compliment. >> The cloud is a system. >> (mumbles) I think Paul Maritz is a 2010 picture. Although, some of the calls didn't come out. He kind of generally had the architecture. >> Yeah, yeah >> He nailed it (laughs) >> There are a few people like Paul in the world and absolutely he nailed it. >> Dave and I would give him a lot of credit for that. Okay, let's talk about Amazon Web Services. Certainly Radio's now 14th year. At what point did the cloud start clicking in? You said there's some misses, the eBay for VMs. Certainly cloud is on the radar. >> Yeah >> And vCloud, we know what happened there. Pat talked about how you guys really took that opportunity, which is, you made lemonade out of some lemons there with that product. That's my words, not his. When did cloud first appear on the horizon in Radio and how do you see that happening now as we talk multi-cloud? >> You missed the alumni session today. One of the early engineers said when he was interviewed by Mendel, which was in 1999, Mendel is of course the founder and first chief scientist here. He said he foresaw the event. When the engineer asked him, "how are we gonna make money on this?" He thought there would be a day when people just rent computer capacity from a data center instead of going out and buying gear. In some ways- >> He predicted >> He predicted >> Cloud operations >> Back in the company's starting days. But really I think we saw this in 2005, 2006, 2007. At the same time actually as Amazon saw this. But, the big difference was we were growing 100% a year on core business and we had our hands full that way. We felt like as a software company the way to play it was by delivering technology to other people to build it. So, that's when it really made it's way here, in Radio and in the products. >> And by the way, it wasn't obvious to many people in the industry at that time, to Amazon. I've had many conversations with Andy Chassy and he now uses the term being misunderstood. They were completely misunderstood unless you were an entrepreneur who was using EC-2 just to avoid seed money. 'Cause it was a dream for entrepreneur's at that time. I remember that clearly. That was not obvious. It really wasn't obvious until about 2010, nine, 10. So you guys were growing. Missed that. Radio is not about missing it. It's about identifying. >> Exactly. >> So, how does it translate today for Amazon? >> The Amazon relationship, if you think about the technical underpinnings of it, clearly we did a vCloud error. We learned a lot on that. Within some of our engineers, the question that was asked was, "what if we could run a cloud on top of other peoples clouds?" And we did experiments with nested virtualization. We did experiments with bare metal. And then we chose the start of our model. So, that's one of the technical early indicators of what we could do on other people's clouds. So, that's a big thing. The rest of the things we're doing with respect to elastically growing capacity and all those things, came from experiments that were shown up here. So, that was the connection back to Radio. In terms of the Amazon partnership itself, a lot of it was driven from the customer end. As we were thinking about VCN not working the way we wanted it to work, we went back to the customers and said, "what is wrong with this picture?" And, the answer that came back was very clear. They said, we like the hybrid idea, but we want the hybrid to be VMware on prem and Amazon in the cloud because 70% of our customers turned out to be AWS customers. And at the same time AWS was hearing the same thing. Why don't you guys team up instead of being either or? That's what led to the partnership. >> Your team at VMware came as the cloud native piece? >> Yeah >> Aspect of it. So Kubernetes is on the horizon. Not on the horizon, in your face. And you've got service mesh over the top. >> Yep, yep >> That's up the stack. It's networking. >> Yep, exactly. >> Still needs to do networking. >> Yeah, exactly. >> It's like, you guys must be like, hey we love what's going on up there. Come down to the store. >> Yeah. So, the boundary between what is application platform and infrastructure platform is constantly changing. Kubernetes, when it started out people said oh it's an application platform. Now it turns out its actually infrastructure. Same thing in networking. So what we see is, things were the lower level of the infrastructure constructs, the same idea is applied at the next level up. That's why we love Kubernetes. We love Service Mesh. We love similar concepts that are coming about in storage and security it's one- >> A unified stack is coming. >> Yep, exactly. >> Just someone fix networking and then the holy grail, programmable networks. >> Yep >> When are they coming? >> At the application level. >> Let's go >> Yeah >> Holy grail is finally here. It's not where you thought it was gonna be. >> It is at both places, right. I mean, it's tying back to the conventional layer, two layer, three stuff because that's also important still. >> Raghu, I love having a chat with you. It's great to chat. >> Good to see you again John. >> Super impressive with the work you've been doing. Love the cloud deal with Amazon, you know that. Love what's going on at Kubernetes and containerization. Love what's going on with Service Mesh, unified stack. Love cryptocurrency, which I didn't get to ask you. >> Yep >> Thumbs up? >> Crazy things going on there too >> Thumbs up, okay, thumbs up. >> We're watching the cryptocurrency. >> Watching, token economics coming right behind it. It's theCUBE bringing you all the action here at Radio. We're the signal. 2018, Radio 2018. I'm theCUBE with Raghu. I'll be right back with more coverage after this short break. (upbeat music)

>> Narrator: Live from Nice, France, it's theCUBE, covering .Next Conference 2017 Europe, brought to you by Nutanix. Welcome back, I'm Stu Miniman, we're here at the Nutanix .Next Conference in Nice, France. Happy to welcome to the program two first time guests, but a partnership we've been talking about since the early days of Nutanix. Bernie Hannon, Strategic Alliance Director with Citrix, and Raghu Nandan, Senior Director of Product Management, Nutanix. Thanks so much for joining me. Happy to be here. Great to be here. AlL right, so Bernie, let's start with you, how long have you been with Citrix, a little bit of background and when will you start working for Nutanix? (Bernie laughs) Ten years at Citrix, and we'll see about Nutanix. But no, I'm Strategic Alliances Director. I manage our alliance partnership with Nutanix, and I've been doing that now for about two-and-a-half years. AlL right, Raghu, little bit about your background, and you must have worked for Citrix before, right? I did, coincidentally, work at Citrix for a while, pretty close to ten years, actually, and I've been at Nutanix for almost three years now. I'm part of the product team, managing the full-stack journey that we've been on, building beyond software-defined storage with the Ember virtualization with AHB, the ops, artistration layers on top, and coincidentally, given the background with Citrix it was the first logical place for us to start to make Citrix a tailored-fit for the particular full stack offering,. That's what we've been working on too. Yeah, and let's talk about that Bernie. 'Cause most people for a couple of years, it was like oh, well Nutanix, they're that little VDI company, and do that, and that of course was a strong partnership between Citrix and Nutanix, but, it's much more that. So maybe, give us a little bit, kind of, the breath and depth of the partnership. Well, yeah, so, Nutanix was not shy about letting us know that they shared a common vision about what HCI could do, and what a partnership together could do to be able to strengthen or to further each others' strategies. And it was really all about trying to simplify the customer experience with EDI. And that's always been a challenge for our customers. And Nutanix, very quickly, was able to demonstrate that they could make deploying Citrix on the infrastructure so much easier for customers. And that's really what we've been about working on since we started this partnership. Yeah, and it's been the perfect-tailored workload like I said before, right. So we're on this journey of re-platforming the data center and collapsing as many silos as possible while bringing that public cloud-like consumption margin where people in the IT departments can go focus on applications and services and more business-oriented functions and kind of let IT be a functional thing without spending inordinate amounts of time. While we started our journey as a company with EDI, we've expanded certainly to a bunch of other workloads. But, when we brought this next new concept to the marketplace in September of 2015 by embrating the scavian derived HyperWiser as a built in part of the overall solution, Citrix was a natural place for us to start and that's kind of what we've been working on in that dimension. Yeah, Cloud has been a strategy, it's gone through a lot of changes in the industry but last year I talked to Christian Riley little bit about Citrix Cloud. Nutanix has had the Enterprise Cloud rolling out various pieces. Maybe you could both speak a little bit to kind of, those Cloud strategies. Sure, from a Citrix standpoint, we've been busy migrating our customers from the perpetual license model to a subscription model. And to leverage that through our Citrix Cloud, where we've moved the Citrix control plane up into the Cloud as a service. So, again, another step in making the whole process of deploying Citrix even easier. So, that's really been our strategy. And working with Nutanix we've made that process even easier through the automation tools that they've developed and now, shortly with the next release, Nutanix solutions are going to come Citrix Cloud ready. And that essentially means that customers can not only have the benefits of that subscription model, but they'll also be able to have the benefits of being able to manage Citrix as a service in Citrix Cloud and get the best of both worlds. And that for our customers is really a true hybrid cloud experience. And the Enterprise Cloud for us as Nutanix is really a fabric that kind of envelops the public, the private infrastructure and even stretches out into the edge, right in pleasing to use the disperse Cloud. And in the context of Citrix like Bernie said while Citrix Cloud makes the deployment of the entire Citrix software start, a non-hassle experience for customers, there is still something to be said for the actual infrastructure where the user re-amps a provision. This is the classic use case for hybrid in a sense because it all comes all the desktops and service bottlenecks where you have users on campus logging onto desktops in the public Cloud, yet the applications they need to access are having to help them back into the Enterprise Data Center and this combination of the Citrix Cloud and on tram Nutanix infrastructure, that just in one click plugs to the Citrix Cloud, lets people experience the best of both worlds. This zero, kind of like a one minute deployment of Citrix software stock and a one click experience from Prism to connect the infrastructure to start provisioning the stops and you can be from nothing to a production environment in literally minutes. Yeah. How does management play between the two of your companies, the management layer? The management layer from a Citrix Cloud standpoint, or? So talked a little bit about Prism there, to talking about how Comm fits in. Citrix has a number of software pieces. Just trynna understand, kind of, the boundaries overlaps integrations. That's really where Comm has done an excellent job of making a lot of that transparent, right. So the whole idea is that from the start, with just a couple of clicks, you're able to make the connection to Citrix Cloud, register and then drop the Citrix Cloud connector onto a Nutanix infrastructure and from there Prism is really managing that management experience. It's really two dimensions right. So think of the Citrix management layer as everything that encapsulates the policies, the governance models, everything around the performance expectations of VDI. Who gets what kind of a desktop, what kind of a profile, persistent, non persistent, all those kinds of things. Seamlessly plugs into Prism, which manages the rest of the infrastructure, physical, virtual, with ops and orchestration. So, I don't have to worry about this user needs a graphics enabled desktop, where would I go provision this? The system just automatically detects that. Or I have this thousand user environment and I don't quite know whether I've provisioned the right amount of compute and memory to the right kinds of users. Prism just tells you through behavioral learning, these users VM seem under provision, these users VM seem over provision. So you're getting the best ROI, in terms of your infrastructure span. So think of Prism as everything that manages the physical data central infrastructure including virtualizing and ops. And the Citrix management stack just plugs into that to layer on the governance policies on top. And then things that Citrix does in the background, in terms of managing the scale out. And making sure that everything is kept evergreen. And that the tools are always being refreshed. That happens automatically and seamlessly in the background. Great, Nutanix has been announced at their last show the Google Cloud partnership. My understanding, there's potential intersections between GCP, Citrix and Nutanix, talk to us a little bit about what we would see going forward, how those potentially play together. So Citrix has a new partnership with Google, Google Cloud platform, and our Citrix workspace and environment, the entire digital desktop now is available to deploy onto Citrix. I'm sorry, onto Google Cloud platform. And we believe that with a vergening partnership that's taking place with Nutanix and Google Cloud platform that there's an opportunity in the future to develop some new stories, better together, so it's something that we're just beginning to explore now, but we think there's a lot of possibilities there. I mean, I'll give you a classic example, right, last week I was speaking with a customer that's running Citrix on Nutanix and they're running it for a certain number of users, let's say a few thousand users, and every year at holiday season, they have these three or 400 contracting employees that come online, that they need extra capacity for these temporary desktops. And this combination of Citrix with Google Cloud platform and the Jorte Cloud services provides the perfect solution in which you could create on demand capacity for kind of, burst expectation of resources and once the contract was (mumbles), the environment shrinks back. So this is a start of a journey and we'll figure some things out, but there are some pretty strong synergies for the three to come together to solve for those kinds of interesting use cases. Great example and we think there's a lot more like those to come. Okay, want to give you both the last word. Either customers, any customer story you can tell, or anything else we should be looking at down the road from the partnership. Well, from a Citrix standpoint, I have to say that they are really appreciative of the partnership that we have with Nutanix. I think they feel good knowing that it's an alliance partnership that we have with Nutanix. So that they can make their investments with confidence. They've had a relationship with Citrix for a long time. And there's trust that goes with that. And in the Citrix name. And the fact that we have a strong alliance partnership, makes them feel good investing in Nutanix and then seeing how that better together story is really unfolding for them. And it's a great partnership for several reasons, but I think the single most important reason is the amount of customer delight it offers. When people bring Citrix and Nutanix together. And I've lost count of the number of customers that are appreciative of how much better their environments are. And we are super excited about how much further we can take that journey with this combination of Citrix Cloud with this one take experience within Prism. Yeah it's not just a promise if it's actually being delivered in this thing, it's actually happening. Bernie and Raghu, thank you so much for giving us the update on the partnership there. I'm Stu Miniman, you're watching theCUBE.

>>The cute presents on the ground. Here's your host, John furrier. >>Hello, I'm John foray with Silicon angle media, the cube, and we are here for an Inn at the Ritz Carlton in San Francisco for the special exclusive press event with Andy Jassy. And the special announcement was Pat Gelsinger, CEO of VMware announcing what, in my opinion is probably the biggest, most historic announcement in the industry. And certainly for VMware as the future migration to the cloud migration of the next generation infrastructure continues. Uh, and so big, significant as exclusive. I'm having a one-on-one interview with Andy and Pat shortly, but I had a chance to grab the chief architect of this deal. One of the many that the lead EVP and general manager. So I don't think it's an, a Ragu Ragu Ragu around welcome, uh, to see, great to see you. Thanks for spending the time to see you. Thanks. So Ragu you're, you're an old timer VMware, but now you're also architecting. What looks to be the bridge to the future for VMware? Um, this relationship with AWS, Amazon web services puts VMware in the cloud the best, the best, most functional best, biggest public cloud, and most robust capabilities immediately in Amazon available mid 2017. But this is a path instantly for all of the and where customers, um, what's when did this all start and what motivated you to architect this? >>Yeah, I mean, um, as you recall, the past VMware, we announced our cross-cloud architecture and the idea that customers, enterprise customers want choice with control, right? The legwork for that was done, um, over a year ago, right? When we internally, we finalized our strategy to enable our platform to run in multiple different, uh, clouds, such as our weekend partner network and IBM and now AWS. So that's when we all started around this. But the key idea here is for customers that are increasingly putting a variety of workloads from the, in their private cloud, in their public cloud, you want to have a consistent way of running and managing and securing and operating these applications. And as you just pointed out, one of the biggest cloud providers for our customer is AWS. And so this was a natural partnership from that point of view. >>So one of my favorite tweets out there for us from, you know, obviously Dave Alante co-host of the cube, he said, um, please allow me to translate. He was translating from a customer, went help our customer impact one. You've squeezed the blood from the data center stone with virtualization. You've done all you can. This is my customer translation, too. You have, um, a legacy amount of VMware processes and procedures and software, AKA VMware, three year Jones, and for the agility and innovation of AWS, come on in the water's nice and warm. So essentially it's kind of tongue in cheek, but you know, the data center is, has been maxed out. So data center consolidation, certainly people don't want to be in the data center business, but they want the benefits of a data center with the cloud. You guys are not providing that. What is the impact to customers because they are jonesing for innovation that Jones and from microservices, they're jonesing for cloud native, that Jones and for the, some of the goodness that Amazon has shown works, but yet it's a huge migration nightmare and they want a SAS business model. They want a SAS company. This is the digital transformation. What is the impact of customers? >>Yeah, I mean, it's ultimately comes down to simplicity and agility, right? And the, there is two big transformations going on. One is there's a huge data center transformation going on, driven by simplicity, driven by software. And that is the whole software defined data center while you're absolutely right. Many of our customers have maxed out the server virtualization, but their network is inefficient and the storage is efficient, et cetera, et cetera. So the software defined data centers, one of the moves they're making now at the same time, like you said, they're jonesing for all these advanced services, uh, for their new applications. Uh, they want some way to bridge both environments. And that's where this service, uh, hits the sweet spot. If you will, right now, without replatforming, without changing your operational models, like your quote that you, the tweet that you quoted without changing any of our operational models, you can have an agile on demand of VMware data center. And what's running in that VMware data center is the full software defined data center stack, all of the great security and manageability capabilities of networking, of NSX, of virtual San, of vSphere at the same time, connecting to all these great services that AWS provides. It's really a best of both worlds story. >>So look from a customer standpoint, if I get this right, there's a big breathing out. Oh, finally, he got there, right? It's I don't have to do all this heavy lifting to move my VMware to the cloud. One, two in the demo that we show in V center. So specifically under the hood, what is running in the full stack? I mentioned V motion. I heard V motion mentioned. Is it all, all of the entire VMware stack running on the cloud? >>Yes. So the stack that's powering that, that you saw in the demo is a virtual sun watch lies in the storage underneath, um, NSX, providing the network virtualization. And of course, vSphere that's the core infrastructure stack. And in order to manage an ESX nodes for the hypervisor in order to manage ESX and control these resource pools and so on, you have the vSphere functionality built into V-Center. And that was a key requirement. Design requirement for this service is customers are very, very familiar with V-Center. They've been operating it for 15 years and have that as a huge ecosystem of tools, operational tools, backup dual security tools, you name it built around V-Center and all of that had to work seamlessly in the cloud. And that's why we sent her is so important. >>And certainly got a lot helps with the storage side of it. You mentioned networking, how does the Amazon relationship and the co-located if you want cold locating, but running managed in AWS help on the networking because in the demo, it was very cool besides the pay by credit card and pay by VMware account was the fact that you can pick a global footprint instantly, which means from what I took away, was it, I can be up and running in a geography with networking in the cloud, but not just Amazon's networking, you're networking. Absolutely. That's that accurate? You got it. Right. >>So, um, Amazon obviously has got a global network fabric that powers their services. And so you can stand up these clusters of the STDC hardware, if you will, on any one of their data centers in the fullness of time, maybe not on day one. And NSX already has the capability to connect across STDC clusters across different data centers. So now we can stretch a logical network, um, and have literally applications in the Portland data center of AWS and, uh, applications at the Virginia data center of AWS and applications in their London data center, all tied together, biological network. >>All right. So I'm going to ask some hard questions down so densely, by the way. So here's the hard question. So here's the hard question. So Paul Moritz and Joe Tucci no longer involved Maritz, retired, Tucci, retired, he wanted to own the enterprise. The private cloud was the original thing. Amazon was just kind of getting strong lift at that time. The world has gone all hybrids. There's a lot of hybrid cloud going around. So the world is different from them. So I want to get your comments on where the private cloud has came from to this reality and to comment to the naysayers out that I've heard some tweets like, Oh, rip VM-ware, they rang the bell, they tapped out, they capitulated talk about those two dynamics, private cloud, that vision, uh, from Mauritson Gelsey, uh, to cheek. And how do you answer the critics to say, Oh, they capitulated VMware's toast. >>Yeah. So, um, what the, uh, I would say are significantly incorrect views of how you look at this. The private cloud is still very strong, right? And you've got customers deploying the private cloud, literally every large enterprise that we talked to and we've got the leading share when it comes to private cloud deployments. And along with pivotal cloud Foundry, we can offer not just the infrastructure services of a private cloud, but also the application platform services of the private cloud or the private cloud exists for lots of different reasons can be regular. >>It's not done. The cloud is not going away anytime soon. What >>This allows customers to do is really get a hybrid that combines the best of a VMware environment or the best of an AWS. And that's really, what's unique. And what is in the service is the full VMware stack. And you've got to remember that 95% of our customers are still largely on vSphere. They've just started deploying and adopting NSX and virtual sand by adopting this service, they automatically get upgraded to the full power of network virtualization and storage virtualization. >>Of course. So you see this as an expansion of the business model, not anything I see complete expansion of the business model, that's going to come from SAS apps or, yep. >>So the whole service is a mad at service. So customers are not have to learn how to sort of rearchitect their data center. They can just get a rearchitected data center on demand wherever they want, or they can build the rearchitecture data center by themselves and connect it all up. Right. >>Okay. Final question. I'll see. Um, I'd love to chat more about what it's like cut this deal with Amazon fan of both of you guys. Um, actually we use Amazon work customer. Um, talk about your relationship with other clauses comes up with the press. People who are, you know, not as deep on, on the, on the industry they talk about IBM, Oh, it was IBM and Azure Azure. We can see that as competitive thing. I don't want to want to go there because we're going to do a whole blog post on the impact of Microsoft, which I think is the big competitor for us, for customers. But you guys have an open cloud strategy. And I think the IBM thing is let them compete. Now they have soft layer. Now some would argue Amazon, Andy talked about the relationship with them, the soft layer and how they compete. But ultimately IBM is deep with you guys. They're adding 20,000 developers. I think million people, which 4 million people trained highly integrated with VMware. So your strategy with them is the same, right? But primarily as a service operating on Amazon, are you guys going to be operating on soft layer and blue mix as well in a similar fashion? >>So, um, the service that we announced, uh, last month with IBM is a service that IBM is managing and operating, right? And we have worked very closely with them, the VMware cloud foundation, >>Just their business model. They're going to operate that you guys will operate the AWS cloud. >>We operate the VMware and IBM operates that service, but we go to market together with IBM on their service, right. And we work very closely with them. >>So this is a choice thing for you guys, as nothing to do with picking a better part, I'll even use the word primary. Okay. >>I mean, like Pat talked about, uh, the QA session, we've had lots of customers that are customers of AWS and for them, the first choice might be the VMware cloud on AWS. We equally got a lot of customers that are customers of IBM and for them and software and for them, uh, the choice would be running their on the IBM cloud with the cloud. >>Thanks for taking the time to speak with us. I'll give you the final word, not on the business side, cause it's pretty obvious. It's a good win-win on the business side. What is the coolest technical under the hood thing about this deal that people should know about? >>I think what AWS has engineered to build a service and how we are taking advantage of it for Delaware and elastic data centers across the globe is going to be very, very cool. Once you can talk more about it in a public domain >>Raku he's he had a, vice-president great to see you, a chief architect of this deal among many other things at VM-ware well-known within the industry legend in the, uh, VMware community. Thanks for joining us here on the non live Q, but we're here in San Francisco for the exclusive announcement of the AWS VMware relationship partnership integration. A lot of glad of goodness there. I'm John Ferrari. Thanks for watching.

(intro music plays) >> Okay, welcome back to Supercloud 2. I'm John Furrier with my co-host, Dave Vellante, here in our Palo Alto Studio, with a live performance all day unpacking the wave of Supercloud. This is our second edition. Back for keynote review here is Vittorio Viarengo, talking about the hype and the reality of the Supercloud momentum. Vittorio, great to see you. You got a presentation. Looking forward to hearing the update. >> It's always great to be here on this stage with you guys. >> John Furrier: (chuckles) So the business imperative for cloud right now is clear and the Supercloud wave points to the builders and they want to break through. VMware, you guys have a lot of builders in the ecosystem. Where do you guys see multicloud today? What's going on? >> So, what we see is, when we talk with our customers is that customers are in a state of cloud chaos. Raghu Raghuram, our CEO, introduced this term at our user conference and it really resonated with our customers. And the chaos comes from the fact that most enterprises have applications spread across private cloud, multiple hyperscalers, and the edge increasingly. And so with that, every hyperscaler brings their own vertical integrated stack of infrastructure development, platform security, and so on and so forth. And so our customers are left with a ballooning cost because they have to train their employees across multiple stacks. And the costs are only going up. >> John Furrier: Have you talked about the Supercloud with your customers? What are they looking for when they look at the business value of Cross-Cloud Services? Why are they digging into it? What are some of the reasons? >> First of all, let's put this in perspective. 90, 87% of customers use two or more cloud including the private cloud. And 55%, get this, 55% use three or more clouds, right? And so, when you talk to these customers they're all asking for two things. One, they find that managing the multicloud is more difficult than the private cloud. And that goes without saying because it's new, they don't have the skills, and they have many of these. And pretty much everybody, 87% of them, are seeing their cost getting out of control. And so they need a new approach. We believe that the industry needs a new approach to solving the multicloud problem, which you guys have introduced and you call it the Supercloud. We call it Cross-Cloud Services. But the idea is that- and the parallel goes back to the private cloud. In the private cloud, if you remember the old days, before we called it the private cloud, we would install SAP. And the CIO would go, "Oh, I hear SAP works great on HP hardware. Oh, let's buy the HP stack", right? (hosts laugh) And then you go, "Oh, oh, Oracle databases. They run phenomenally on Sun Stack." That's another stack. And it wasn't sustainable, right? And so, VMware came in with virtualization and made everything look the same. And we unleashed a tremendous era of growth and speed and cost saving for our customers. So we believe, and I think the industry also believes, if you look at the success of Supercloud, first instance and today, that we need to create a new level of abstraction in the cloud. And this abstraction needs to be at a higher level. It needs to be built around the lingua franca of the cloud, which is Kubernetes, APIs, open source stacks. And by doing so, we're going to allow our customers to have a more unified way of building, managing, running, connecting, and securing applications across cloud. >> So where should that standardization occur? 'Cause we're going to hear from some customers today. When I ask them about cloud chaos, they're like, "Well, the way we deal with cloud chaos is MonoCloud". They sort of put on the blinders, right? But of course, they may be risking not being able to take advantage of best-of-breed. So where should that standardization layer occur across clouds? >> [Vittorio Viarengo] Well, I also hear that from some customers. "Oh, we are one cloud". They are in denial. There's no question about it. In fact, when I met at our user conference with a number of CIOs, and I went around the room and I asked them, I saw the entire spectrum. (laughs) The person is in denial. "Oh, we're using AWS." I said, "Great." "And the private cloud, so we're all set." "Okay, thank you. Next." "Oh, the business units are using AWS." "Ah, okay. So you have three." "Oh, and we just bought a company that is using Google back in Europe." So, okay, so you got four right there. So that person in denial. Then, you have the second category of customers that are seeing the problem, they're ahead of the pack, and they're building their solution. We're going to hear from Walmart later today. >> Dave Vellante: Yeah. >> So they're building their own. Not everybody has the skills and the scale of Walmart to build their own. >> Dave Vellante: Right. >> So, eventually, then you get to the third category of customers. They're actually buying solutions from one of the many ISVs that you are going to talk with today. You know, whether it is Azure Corp or Snowflake or all this. I will argue, any new company, any new ISV, is by definition a multicloud service company, right? And so these people... Or they're buying our Cross-Cloud Services to solve this problem. So that's the spectrum of customers out there. >> What's the stack you're focusing on specifically? What is VMware? Because virtualization is not going away. You're seeing a lot more in the cloud with networking, for example, this abstraction layer. What specifically are you guys focusing on? >> [Vittorio Viarengo] So, I like to talk about this beyond what VMware does, just 'cause I think this is an industry movement. A market is forming around multicloud services. And so it's an approach that pretty much a whole industry is taking of building this abstraction layer. In our approach, it is to bring these services together to simplify things even further. So, initially, we were the first to see multicloud happening. You know, Raghu and Sanjay, back in what, like 2016, 17, saw this coming and our first foray in multicloud was to take this sphere and our hypervisor and port it natively on all the hyperscaling, which is a phenomenal solution to get your enterprise application in the cloud and modernize them. But then we realized that customers were already in the cloud natively. And so we had to have (all chuckle) a religion discussion internally and drop that hypervisor religion and say, "Hey, we need to go and help our customers where they are, in a native cloud". And that's where we brought back Pivotal. We built tons around it. We shifted. And then Aria. And so basically, our evolution was to go from, you know, our hypervisor to cloud native. And then eventually we ended up at what we believe is the most comprehensive multicloud services solution that covers Application Development with Tanzu, Management with Aria, and then you have NSX for security and user computing for connectivity. And so we believe that we have the most comprehensive set of integrated services to solve the challenges of multicloud, bringing excess simplicity into the picture. >> John Furrier: As some would say, multicloud and multi environment, when you get to the distributed computing with the edge, you're going to need that capability. And you guys have been very successful with private cloud. But to be devil's advocate, you guys have been great with private cloud, but some are saying like, you guys don't get public cloud yet. How do you answer that? Because there's a lot of work that you guys have done in public cloud and it seems like private cloud successes are moving up into public cloud. Like networking. You're seeing a lot of that being configured in. So the enterprise-grade solutions are moving into the cloud. So what would you say to the skeptics out there that say, "Oh, I think you got private cloud nailed down, but you don't really have public cloud." (chuckles) >> [Vittorio Viarengo] First of all, we love skeptics. Our engineering team love skeptics and love to prove them wrong. (John laughs) And I would never ever bet against our engineering team. So I believe that VMware has been so successful in building a private cloud and the technology that actually became the foundation for the public cloud. But that is always hard, to be known in a new environment, right? There's always that period where you have to prove yourself. But what I love about VMware is that VMware has what I believe, what I like to call "enterprise pragmatism". The private cloud is not going away. So we're going to help our customers there, and then, as they move to the cloud, we are going to give them an option to adopt the cloud at their own pace, with VMware cloud, to allow them to move to the cloud and be able to rely on the enterprise-class capabilities we built on-prem in the cloud. But then with Tanzu and Aria and the rest of the Cross-Cloud Service portfolio, being able to meet them where they are. If they're already in the cloud, have them have a single place to build application, a single place to manage application, and so on and so forth. >> John Furrier: You know, Dave, we were talking in the opening. Vittorio, I want to get your reaction to this because we were saying in the opening that the market's obviously pushing this next gen. You see ChatGPT and the success of these new apps that are coming out. The business models are demanding kind of a digital transformation. The tech, the builders, are out there, and you guys have a interesting view because your customer base is almost the canary in the coal mine because this is an Operations challenge as well as just enabling the cloud native. So, I want to get your thoughts on, you know, your customer base, VMware customers. They've been in IT Ops for generations. And now, as that crowd moves and sees this Supercloud environment, it's IT again, but it's everywhere. It's not just IT in a data center. It's on-premises, it's cloud, it's edge. So, almost, your customer base is like a canary in the coal mine for this movement of how do you operationalize multiple environments? Which includes clouds, which includes apps. I mean, this is the core question. >> [Vittorio Viarengo] Yeah. And I want to make this an industry conversation. Forget about VMware for a second. We believe that there are like four or five major pillars that you need to implement to create this level of abstraction. It starts from observability. If you don't know- You need to know where your apps are, where your data is, how the the applications are performing, what is the security posture, what is their performance? So then, you can do something about it. We call that the observability part of this, creating this abstraction. The second one is security. So you need to be- Sorry. Infrastructure. An infrastructure. Creating an abstraction layer for infrastructure means to be able to give the applications, and the developer who builds application, the right infrastructure for the application at the right time. Whether it is a VM, whether it's a Kubernetes cluster, or whether it's microservices, and so on and so forth. And so, that allows our developers to think about infrastructure just as code. If it is available, whatever application needs, whatever the cost makes sense for my application, right? The third part of security, and I can give you a very, very simple example. Say that I was talking to a CIO of a major insurance company in Europe and he is saying to me, "The developers went wild, built all these great front office applications. Now the business is coming to me and says, 'What is my compliance report?'" And the guy is saying, "Say that I want to implement the policy that says, 'I want to encrypt all my data no matter where it resides.' How does it do it? It needs to have somebody logging in into Amazon and configure it, then go to Google, configure it, go to the private cloud." That's time and cost, right? >> Yeah. >> So, you need to have a way to enforce security policy from the infrastructure to the app to the firewall in one place and distribute it across. And finally, the developer experience, right? Developers, developers, developers. (all laugh) We're always trying to keep up with... >> Host: You can dance if you want to do... >> [Vittorio Viarengo] Yeah, let's not make a fool of ourselves. More than usual. Developers are the kings and queens of the hill. They are. Why? Because they build the application. They're making us money and saving us money. And so we need- And right now, they have to go into these different stacks. So, you need to give developers two things. One, a common development experience across this different Kubernetes distribution. And two, a way for the operators. To your point. The operators have fallen behind the developers. And they cannot go to the developer there and tell them, "This is how you're going to do things." They have to see how they're doing things and figure out how to bring the gallery underneath so that developers can be developers, but the operators can lay down the tracks and the infrastructure there is secure and compliant. >> Dave Vellante: So two big inferences from that. One is self-serve infrastructure. You got- In a decentralized cloud, a Supercloud world, you got to have self-serve infrastructure, you got to be simple. And the second is governance. You mentioned security, but it's also governance. You know, data sovereignty as we talked about. So the question I have, Vittorio, is where does the customer start? >> [Vittorio Viarengo] So I, it always depends on the business need, but to me, the foundational layer is observability. If you don't know where your staff is, you cannot manage, you cannot secure it, you cannot manage its cost, right? So I think observability is the bar to entry. And then it depends on the business needs, right? So, we go back to the CIO that I talked to. He is clearly struggling with compliance and security. >> Hosts: Mm hmm. >> And so, like many customers. And so, that's maybe where they start. There are other customers that are a little behind the head of the pack in terms of building applications, right? And so they're looking at these, you know, innovative companies that have the developers that get the cloud and build all these application. They are leader in the industry. They're saying, "How do I get some of that?" Well, the way you get some of that is by adopting modern application development and platform operational capabilities. So, that's maybe, that's where they should start. And so on and so forth. It really depends on the business. To me, observability is the foundational part of this. >> John Furrier: Vittorio, we've been on this conversation with you for over a year and a half now with Supercloud. You've been a leader in seeing the wave, you and Raghu and the team at VMware, among other industry leaders. This is our second event. If you're- In the minute and a half that we have left, when you get asked, "what is this Supercloud multicloud Cross-Cloud thing? What's it mean?" I mean, I mentioned earlier, the market, the business models are changing, tech's changing, society needs more economic value out of the cloud. Builders are out there. If someone says, "Hey, Vittorio, what's the bottom line? What's really going on? Why should I pay attention to this wave? What's going on?" How would you describe the relevance of Supercloud? >> I think that this industry is full of smart vendors and smart customers. And if we are smart about it, we look at the history of IT and the history of IT repeats itself over and over again. You follow the- He said, "Follow the money." I say, "Follow the developers." That's how I made my career. I follow great developers. I look at, you know, Kit Colbert. I say, "Okay. I'm going to get behind that guy wherever he is going." And I try to add value to that person. I look at Raghu and all the great engineers that I was blessed to work with. And so the engineers go and explore new territories and then the rest of the stacks moves around. The developers have gone multicloud. And just like in any iteration of IT, at some point, the way you get the right scales at the right cost is with abstractions. And you can see it everywhere from, you know, bits and bytes, integration, to SOA, to APIs and microservices. You can see it now from best-of-breed hyperscaler across multiple clouds to creating an abstraction layer, a Supercloud, that creates a unified way of building, managing, running, securing, and accessing applications. So if you're a customer- (laughs) A minute and a half. (hosts chuckle) If you are customers that are out there and feeling the pain, you got to adopt this. If you are customers that is behind and saying, "Maybe you're in denial" look at the customers that are solving the problems today, and we're going to have some today. See what they're doing and learn from them so you don't make the same mistakes and you can get there ahead of it. >> Dave Vellante: Gracely's Law, John. Brian Gracely. That history repeats itself and- >> John Furrier: And I think one of these, "follow the developers" is interesting. And the other big wave, I want to get your comment real quick, is that developers aren't just application developers. They're network developers. The stack has completely been software-enabled so that you have software-defined networking, you have all kinds of software at all aspects of observability, infrastructure, security. The developers are everywhere. It's not just software. Software is everywhere. >> [Vittorio Viarengo] Yeah. Developers, developers, developers. The other thing that we can tell, I can tell, and we know, because we live in Silicon Valley. We worship developers but if you are out there in manufacturing, healthcare... If you have developers that understand this stuff, pamper them, keep them happy. (hosts laugh) If you don't have them, figure out where they hang out and go recruit them because developers indeed make the IT world go round. >> John Furrier: Vittorio, thank you for coming on with that opening keynote here for Supercloud 2. We're going to unpack what Supercloud is all about in our second edition of our live performance here in Palo Alto. Virtual event. We're going to talk to customers, experts, leaders, investors, everyone who's looking at the future, what's being enabled by this new big wave coming on called Supercloud. I'm John Furrier with Dave Vellante. We'll be right back after this short break. (ambient theme music plays)

(upbeat music) >> Hello, this is Dave Vellante, and we're here to talk about the massive $61 billion planned acquisition of VMware by Broadcom. And I'm here with Phil Brotherton of NetApp to discuss the implications for customers, for the industry, and NetApp's particular point of view. Phil, welcome. Good to see you again. >> It's great to see you, Dave. >> So this topic has garnered a lot of conversation. What's your take on this epic event? What does it mean for the industry generally, and customers specifically? >> You know, I think time will tell a little bit, Dave. We're in the early days. We've, you know, so we heard the original announcements and then it's evolved a little bit, as we're going now. I think overall it'll be good for the ecosystem in the end. There's a lot you can do when you start combining what VMware can do with compute and some of the hardware assets of Broadcom. There's a lot of security things that can be brought, for example, to the infrastructure, that are very high-end and cool, and then integrated, so it's easy to do. So I think there's a lot of upside for it. There's obviously a lot of concern about what it means for vendor consolidation and pricing and things like that. So time will tell. >> You know, when this announcement first came out, I wrote a piece, you know, how "Broadcom will tame the VMware beast," I called it. And, you know, looked at Broadcom's history and said they're going to cut, they're going to raise prices, et cetera, et cetera. But I've seen a different tone, certainly, as Broadcom has got into the details. And I'm sure I and others maybe scared a lot of customers, but I think everybody's kind of calming down now. What are you hearing from customers about this acquisition? How are they thinking about it? >> You know, I think it varies. There's, I'd say generally we have like half our installed base, Dave, runs ESX Server, so the bulk of our customers use VMware, and generally they love VMware. And I'm talking mainly on-prem. We're just extending to the cloud now, really, at scale. And there's a lot of interest in continuing to do that, and that's really strong. The piece that's careful is this vendor, the cost issues that have come up. The things that were in your piece, actually. And what does that mean to me, and how do I balance that out? Those are the questions people are dealing with right now. >> Yeah, so there's obviously a lot of talk about the macro, the macro headwinds. Everybody's being a little cautious. The CIOs are tapping the brakes. We all sort of know that story. But we have some data from our partner ETR that ask, they go out every quarter and they survey, you know, 1500 or so IT practitioners, and they ask the ones that are planning to spend less, that are cutting, "How are you going to approach that? What's your primary methodology in terms of achieving, you know, cost optimization?" The number one, by far, answer was to consolidate redundant vendors. It was like, it's now up to about 40%. The second, distant second, was, "We're going to, you know, optimize cloud costs." You know, still significant, but it was really that consolidating the redundant vendors. Do you see that? How does NetApp fit into that? >> Yeah, that is an interesting, that's a very interesting bit of research, Dave. I think it's very right. One thing I would say is, because I've been in the infrastructure business in Silicon Valley now for 30 years. So these ups and downs are, that's a consistent thing in our industry, and I always think people should think of their infrastructure and cost management. That's always an issue, with infrastructure as cost management. What I've told customers forever is that when you look at cost management, our best customers at cost management are typically service providers. There's another aspect to cost management, is you want to automate as much as possible. And automation goes along with vendor consolidation, because how you automate different products, you don't want to have too many vendors in your layers. And what I mean by the layers of ecosystem, there's a storage layer, the network layer, the compute layer, like, the security layer, database layer, et cetera. When you think like that, everybody should pick their partners very carefully, per layer. And one last thought on this is, it's not like people are dumb, and not trying to do this. It's, when you look at what happens in the real world, acquisitions happen, things change as you go. And in these big customers, that's just normal, that things change. But you always have to have this push towards consolidating and picking your vendors very carefully. >> Also, just to follow up on that, I mean, you know, when you think about multi-cloud, and you mentioned, you know, you've got some big customers, they do a lot of M & A, it's kind of been multi-cloud by accident. "Oh, we got all these other tools and storage platforms and whatever it is." So where does NetApp fit in that whole consolidation equation? I'm thinking about, you know, cross-cloud services, which is a big VMware theme, thinking about a consistent experience, on-prem, hybrid, across the three big clouds, out to the edge. Where do you fit? >> So our view has been, and it was this view, and we extend it to the cloud, is that the data layer, so in our software, is called ONTAP, the data layer is a really important layer that provides a lot of efficiency. It only gets bigger, how you do compliance, how you do backup, DR, blah blah blah. All that data layer services needs to operate on-prem and on the clouds. So when you look at what we've done over the years, we've extended to all the clouds, our data layer. We've put controls, management tools, over the top, so that you can manage the entire data layer, on-prem and cloud, as one layer. And we're continuing to head down that path, 'cause we think that data layer is obviously the path to maximum ability to do compliance, maximum cost advantages, et cetera. So we've really been the company that set our sights on managing the data layer. Now, if you look at VMware, go up into the network layer, the compute layer, VMware is a great partner, and that's why we work with them so closely, is they're so perfect a fit for us, and they've been a great partner for 20 years for us, connecting those infrastructural data layers: compute, network, and storage. >> Well, just to stay on that for a second. I've seen recently, you kind of doubled down on your VMware alliance. You've got stuff at re:Invent I saw, with AWS, you're close to Azure, and I'm really talking about ONTAP, which is sort of an extension of what you were just talking about, Phil, which is, you know, it's kind of NetApp's storage operating system, if you will. It's a world class. But so, maybe talk about that relationship a little bit, and how you see it evolving. >> Well, so what we've been seeing consistently is, customers want to use the advantages of the cloud. So, point one. And when you have to completely refactor apps and all this stuff, it limits, it's friction. It limits what you can do, it raises costs. And what we did with VMware, VMware is this great platform for being able to run basically client-server apps on-prem and cloud, the exact same way. The problem is, when you have large data sets in the VMs, there's some cost issues and things, especially on the cloud. That drove us to work together, and do what we did. We GA-ed, we're the, so NetApp is the only independent storage, independent storage, say this right, independent storage platform certified to run with VMware cloud on Amazon. We GA-ed that last summer. We GA-ed with Azure, the Azure VMware service, a couple months ago. And you'll see news coming with GCP soon. And so the idea was, make it easy for customers to basically run in a hybrid model. And then if you back out and go, "What does that mean for you as a customer?", it's not saying you should go to the cloud, necessarily, or stay on-prem, or whatever. But it's giving you the flexibility to cost-optimize where you want to be. And from a data management point of view, ONTAP gives you the consistent data management, whichever way you decide to go. >> Yeah, so I've been following NetApp for decades, when you were Network Appliance, and I saw you go from kind of the workstation space into the enterprise. I saw you lean into virtualization really early on, and you've been a great VMware partner ever since. And you were early in cloud, so, sort of talking about, you know, that cross-cloud, what we call supercloud. I'm interested in what you're seeing in terms of specific actions that customers are taking. Like, I think about ELAs, and I think it's a two-edged sword. You know, should customers, you know, lean into ELAs right now? You know, what are you seeing there? You talked about, you know, sort of modernizing apps with things like Kubernetes, you know, cloud migration. What are some of the techniques that you're advising customers to take in the context of this acquisition? >> You know, so the basics of this are pretty easy. One is, and I think even Raghu, the CEO of VMware, has talked about this. Extending your ELA is probably a good idea. Like I said, customers love VMware, so having a commitment for a time, consistent cost management for a time is a good strategy. And I think that's why you're hearing ELA extensions being discussed. It's a good idea. The second part, and I think it goes to your surveys, that cost optimization point on the cloud is, moving to the cloud has huge advantages, but if you just kind of lift and shift, oftentimes the costs aren't realized the way you'd want. And the term "modernization," changing your app to use more Kubernetes, more cloud-native services, is often a consideration that goes into that. But that requires time. And you know, most companies have hundreds of apps, or thousands of apps, they have to consider modernizing. So you want to then think through the journey, what apps are going to move, what gets modernized, what gets lifted-shifted, how many data centers are you compressing? There's a lot of data center, the term I've been hearing is "data center evacuations," but data center consolidation. So that there's some even energy savings advantages sometimes with that. But the whole point, I mean, back up to my whole point, the whole point is having the infrastructure that gives you the flexibility to make the journey on your cost advantages and your business requirements. Not being forced to it. Like, it's not really a philosophy, it's more of a business optimization strategy. >> When you think about application modernization and Kubernetes, how does NetApp, you know, fit into that, as a data layer? >> Well, so if you kind of think, you said, like our journey, Dave, was, when we started our life, we were doing basically virtualization of volumes and things for technical customers. And the servers were always bare metal servers that we got involved with back then. This is, like, going back 20 years. Then everyone moved to VMs, and, like, it's probably, today, I mean, getting to your question in a second, but today, loosely, 20% bare metal servers, 80% virtual machines today. And containers is growing, now a big growing piece. So, if you will, sort of another level of virtual machines in containers. And containers were historically stateless, meaning the storage didn't have anything to do. Storage is always the stateful area in the architectures. But as containers are getting used more, stateful containers have become a big deal. So we've put a lot of emphasis into a product line we call Astra that is the world's best data management for containers. And that's both a cloud service and used on-prem in a lot of my customers. It's a big growth area. So that's what, when I say, like, one partner that can do data management, just, that's what we have to do. We have to keep moving with our customers to the type of data they want to store, and how do you store it most efficiently? Hey, one last thought on this is, where I really see this happening, there's a booming business right now in artificial intelligence, and we call it modern data analytics, but people combining big data lakes with AI, and that's where some of this, a lot of the container work comes in. We've extended objects, we have a thing we call file-object duality, to make it easy to bridge the old world of files to the new world of objects. Those all go hand in hand with app modernization. >> Yeah, it's a great thing about this industry. It never sits still. And you're right, it's- >> It's why I'm in it. >> Me too. Yeah, it's so much fun. There's always something. >> It is an abstraction layer. There's always going to be another abstraction layer. Serverless is another example. It's, you know, primarily stateless, that's probably going to, you know, change over time. All right, last question. In thinking about this Broadcom acquisition of VMware, in the macro climate, put a sort of bow on where NetApp fits into this equation. What's the value you bring in this context? >> Oh yeah, well it's like I said earlier, I think it's the data layer of, it's being the data layer that gives you what you guys call the supercloud, that gives you the ability to choose which cloud. Another thing, all customers are running at least two clouds, and you want to be able to pick and choose, and do it your way. So being the data layer, VMware is going to be in our infrastructures for at least as long as I'm in the computer business, Dave. I'm getting a little old. So maybe, you know, but "decades" I think is an easy prediction, and we plan to work with VMware very closely, along with our customers, as they extend from on-prem to hybrid cloud operations. That's where I think this will go. >> Yeah, and I think you're absolutely right. Look at the business case for migrating off of VMware. It just doesn't make sense. It works, it's world class, it recover... They've done so much amazing, you know, they used to be called, Moritz called it the software mainframe, right? And that's kind of what it is. I mean, it means it doesn't go down, right? And it supports virtually any application, you know, around the world, so. >> And I think getting back to your original point about your article, from the very beginning, is, I think Broadcom's really getting a sense of what they've bought, and it's going to be, hopefully, I think it'll be really a fun, another fun era in our business. >> Well, and you can drive EBIT a couple of ways. You can cut, okay, fine. And I'm sure there's some redundancies that they'll find. But there's also, you can drive top-line revenue. And you know, we've seen how, you know, EMC and then Dell used that growth from VMware to throw off free cash flow, and it was just, you know, funded so much, you know, innovation. So innovation is the key. Hock Tan has talked about that a lot. I think there's a perception that Broadcom, you know, doesn't invest in R & D. That's not true. I think they just get very focused with that investment. So, Phil, I really appreciate your time. Thanks so much for joining us. >> Thanks a lot, Dave. It's fun being here. >> Yeah, our pleasure. And thank you for watching theCUBE, your leader in enterprise and emerging tech coverage. (upbeat music)

(light corporate music) >> Welcome back, everyone, to VMware Explore 22. I'm John Furrier, host of theCUBE with Dave Vellante. Our 12th year covering VMware's User Conference, formerly known as VMworld, now rebranded as VMware Explore. Two great cube alumnus coming down the cube. Ricky Cooper, SVP, Worldwide Partner Commercials VMware, great to see you. Thanks for coming on. >> Thank you. >> We just had a great chat- >> Good to see you again. >> With the Discovery and, of course, Joseph George, vice president of Compute Industry Alliances. Great to have you on. Great to see you. >> Great to see you, John. >> So guys this year is very curious in VMware. A lot goin' on, the name change, the event. Big, big move. Bold move. And then they changed the name of the event. Then Broadcom buys them. A lot of speculation, but at the end of the day, this conference kind of, people were wondering what would be the barometer of the event. We're reporting this morning on the keynote analysis. Very good mojo in the keynote. Very transparent about the Broadcom relationship. The expo floor last night was buzzing. >> Mhm. >> I mean, this is not a show that's lookin' like it's going to be, ya' know, going down. >> Yeah. >> This is clearly a wave. We're calling it Super Cloud. Multi-Cloud's their theme. Clearly the cloud's happenin'. We not to date ourselves, but 2013 we were discussing on theCUBE- >> We talked about that. Yeah. Yeah. >> Discover about DevOps infrastructure as code- >> Mhm. >> We're full realization now of that. >> Yep. >> This is where we're at. You guys had a great partnership with VMware and HPE. Talk about where you guys see this coming together because customers are refactoring. They are lookin' at Cloud Native. The whole Broadcom visibility to the VMware customer bases activated them. They're here and they're leaning in. >> Yeah. >> What's going on? >> Yeah. Absolutely. We're seeing a renewed interest now as customers are looking at their entire infrastructure, bottoms up, all the way up the stack, and the notion of a hybrid cloud, where you've got some visibility and control of your data and your infrastructure and your applications, customers want to live in that sort of a cloud environment and so we're seeing a renewed interest. A lot of conversations we're having with customers now, a lot of customers committing to that model where they have applications and workloads running at the Edge, in their data center, and in the public cloud in a lot of cases, but having that mobility, having that control, being able to have security in their own, you know, in their control. There's a lot that you can do there and, obviously, partnering with VMware. We've been partners for so long. >> 20 years about. Yeah. Yeah. >> Yeah. At least 20 years, back when they invented stuff, they were inventing way- >> Yeah. Yeah. Yeah. >> VMware's got a very technical culture, but Ricky, I got to say that, you know, we commented earlier when Raghu was on, the CEO, now CEO, I mean, legendary product. I sent the trajectory to VMware. Everyone knows that. VMware, I can't know whether to tell it was VMware or HP, HP before HPE, coined hybrid- >> Yeah. >> 'Cause you guys were both on. I can't recall, Dave, which company coined it first, but it was either one of you guys. Nobody else was there. >> It was the partnership. >> Yes. I- (cross talking) >> They had a big thing with Pat Gelsinger. Dave, remember when he said, you know, he got in my grill on theCUBE live? But now you see- >> But if you focus on that Multi-Cloud aspect, right? So you've got a situation where our customers are looking at Multi-Cloud and they're looking at it not just as a flash in the pan. This is here for five years, 10 years, 20 years. Okay. So what does that mean then to our partners and to our distributors? You're seeing a whole seed change. You're seeing partners now looking at this. So, look at the OEMs, you know, the ones that have historically been vSphere customers are now saying, they're coming in droves saying, okay, what is the next step? Well, how can I be a Multi-Cloud partner with you? >> Yep. Right. >> How can I look at other aspects that we're driving here together? So, you know, GreenLake is a great example. We keep going back to GreenLake and we are partaking in GreenLake at the moment. The real big thing for us is going to be, right, let's make sure that we've got the agreements in place that support this SaaS and subscription motion going forward and then the sky's the limit for us. >> You're pluggin' that right into GreenLake, right? >> Well, here's why. Here's why. So customers are loving the fact that they can go to a public cloud and they can get an SLA. They come to a, you know, an On-Premise. You've got the hardware, you've got the software, you've got the, you know, the guys on board to maintain this through its life cycle. >> Right. I mean, this is complicated stuff. >> Yeah. >> Now we've got a situation where you can say, hey, we can get an SLA On-Premise. >> Yeah. And I think what you're seeing is it's very analogous to having a financial advisor just manage your portfolio. You're taking care of just submitting money. That's really a lot of what the customers have done with the public cloud, but now, a lot of these customers are getting savvy and they have been working with VMware Technologies and HPE for so long. They've got expertise. They know how they want their workloads architected. Now, we've given them a model where they can leverage the Cloud platform to be able to do this, whether it's On-Premise, The Edge, or in the public cloud, leveraging HPE GreenLake and VMware. >> Is it predominantly or exclusively a managed service or do you find some customers saying, hey, we want to manage ourself? How, what are you seeing is the mix there? >> It is not predominantly managed services right now. We're actually, as we are growing, last time we talked to HPE Discover we talked about a whole bunch of new services that we've added to our catalog. It's growing by leaps and bounds. A lot of folks are definitely interested in the pay as you go, obviously, the financial model, but are now getting exposed to all the other management that can happen. There are managed services capabilities, but actually running it as a service with your systems On-Prem is a phenomenal idea for all these customers and they're opening their eyes to some new ways to service their customers better. >> And another phenomenon we're seeing there is where partners, such as HPA, using other partners for various areas of their services implementation as well. So that's another phenomenon, you know? You're seeing the resale motion now going into a lot more of the services motion. >> It's interesting too, you know, I mean, the digital modernization that's goin' on. The transformation, whatever you want to call it, is complicated. >> Yeah. >> That's clear. One of the things I liked about the keynote today was the concept of cloud chaos. >> Yeah. >> Because we've been saying, you know, quoting Andy Grove at Intel, "Let chaos rain and rain in the chaos." >> Mhm. >> And when you have inflection points, complexity, which is the chaos, needs to be solved and whoever solves it kicks the inflection point, that's up into the right. So- >> Prime idea right here. Yeah. >> So GreenLake is- >> Well, also look at the distribution model and how that's changed. A couple of points on a deal. Now they're saying, "I'll be your aggregator. I'll take the strain and I'll give you scale." You know? "I'll give you VMware Scale for all, you know, for all of the various different partners, et cetera." >> Yeah. So let's break this down because this is, I think, a key point. So complexity is good, but the old model in the Enterprise market was- >> Sure. >> You solve complexity with more complexity. >> Yeah. >> And everybody wins. Oh, yeah! We're locked in! That's not what the market wants. They want some self-service. They want, as a service, they want easy. Developer first security data ops, DevOps, is already in the cycle, so they're going to want simpler. >> Yeah. >> Easier. Faster. >> And this is kind of why I'll say, for the big announcement today here at VMware Explore, around the VMware vSphere Distributed Services Engine, Project Monterey- >> Yeah. >> That we've talked about for so long, HPE and VMware and AMD, with the Pensando DPU, actually work together to engineer a solution for exactly that. The capabilities are fairly straightforward in terms of the technologies, but actually doing the work to do integration, joint engineering, make sure that this is simple and easy and able to be running HPE GreenLake, that's- >> That's invested in Pensando, right? >> We are. >> We're all investors. Yeah. >> What's the benefit of that? What's, that's a great point you made. What's the value to the customer, bottom line? That deep co-engineering, co-partnering, what does it deliver that others don't do? >> Yeah. Well, I think one example would be, you know, a lot of vendors can say we support it. >> Yep. >> That's great. That's actually a really good move, supporting it. It can be resold. That's another great move. I'm not mechanically inclined to where I would go build my own car. I'll go to a dealership and actually buy one that I can press the button and I can start it and I can do what I need to do with my car and that's really what this does is the engineering work that's gone on between our two companies and AMD Pensando, as well as the business work to make that simple and easy, that transaction to work, and then to be able to make it available as a service, is really what made, it's, that's why it's such a winner winner with our- >> But it's also a lower cost out of the box. >> Yep. >> Right. >> So you get in whatever. Let's call it 20%. Okay? But there's, it's nuanced because you're also on a new technology curve- >> Right. >> And you're able to absorb modern apps, like, you know, we use that term as a bromide, but when I say modern apps, I mean data-rich apps, you know, things that are more AI-driven not the conventional, not that people aren't doing, you know, SAP and CRM, they are, but there's a whole slew of new apps that are coming in that, you know, traditional architectures aren't well-suited to handle from a price performance standpoint. This changes that doesn't it? >> Well, you think also of, you know, going to the next stage, which is to go to market between the two organizations that before. At the moment, you know, HPE's running off doing various different things. We were running off to it again, it's that chaos that you're talking about. In cloud chaos, you got to go to market chaos. >> Yeah. >> But by simplifying four or five things, what are we going to do really well together? How do we embed those in GreenLake- >> Mhm. >> And be known in the marketplace for these solutions? Then you get a, you know, an organization that's really behind the go to market. You can help with sales activation the enablement, you know, and then we benefit from the scale of HPE. >> Yeah. >> What are those solutions I mean? Is it just, is it I.S.? Is it, you know, compute storage? >> Yeah. >> Is it, you know, specific, you know, SAP? Is it VDI? What are you seeing out there? >> So right now, for this specific technology, we're educating our customers on what that could be and, at its core, this solution allows customers to take services that normally and traditionally run on the compute system and run on a DPU now with Project Monterey, and this is now allowing customers to think about, okay, where are their use cases. So I'm, rather than going and, say, use it for this, we're allowing our customers to explore and say, okay, here's where it makes sense. Where do I have workloads that are using a lot of compute cycles on services at the compute level that could be somewhere else like networking as a great example, right? And allowing more of those compute cycles to be available. So where there are performance requirements for an application, where there is timely response that's needed for, you know, for results to be able to take action on, to be able to get insight from data really quick, those are places where we're starting to see those services moving onto something like a DPU and that's where this makes a whole lot more sense. >> Okay. So, to get this right, you got the hybrid cloud, right? >> [Ricky And Joseph] Yes. >> You got GreenLake and you got the distributed engine. What's that called the- >> For, it's HPE ProLiant- >> ProLiant with- >> The VMware- >> With vSphere. >> That's the compute- >> Distributed. >> Okay. So does the customer, how do you guys implement that with the customer? All three at the same time or they mix and match? What's that? How does that work? >> All three of those components. Yeah. So the beauty of the HP ProLiant with VMware vSphere-distributed services engine- >> Mhm. >> Also known as Project Monterey for those that are keeping notes at home- >> Mhm. >> It's, again, already pre-engineered. So we've already worked through all the mechanics of how you would have to do this. So it's not something you have to go figure out how you build, get deployment, you know, work through those details. That's already done. It is available through HPE GreenLake. So you can go and actually get it as a service in partnership with our customer, our friends here at VMware, and because, if you're familiar and comfortable with all the things that HP ProLiant has done from a security perspective, from a reliability perspective, trusted supply chain, all those sorts of things, you're getting all of that with this particular (indistinct). >> Sumit Dhawan had a great quote on theCUBE just an hour or so ago. He said you have to be early to be first. >> Yeah. (laughing) >> I love that quote. Okay. So you were- >> I fought the urge. >> You were first. You were probably a little early, but do you have a lead? I know you're going to say yes, okay. Let's just- >> Okay. >> Let's just assume that. >> Okay. Yeah. >> Relative to the competition, how do you know? How do you determine that? >> If we have a lead or not? >> Yeah. If you lead. If you're the best. >> We go to the source of the truth which is our customers. >> And what do they tell you? What do you look at and say, okay, now, I mean, when you have that honest conversation and say, okay, we are, we're first, we're early. We're keeping our lead. What are the things that you- >> I'll say it this way. I'll say it this way. We've been in a lot of businesses where there, where we do compete head-to-head in a lot of places. >> Mhm. >> And we know how that sales process normally works. We're seeing a different motion from our customers. When we talk about HPE GreenLake, there's not a lot of back and forth on, okay, well, let me go shop around. It is HP Green. Let's talk about how we actually build this solution. >> And I can tell you, from a VMware perspective, our customers are asking us for this the other way around. So that's a great sign is that, hey, we need to see this partnership come together in GreenLake. >> Yeah. >> It's the old adage that Amazon used to coin and Andy Jassy, you know, they do the undifferentiated heavy lifting. >> [Ricky And Joseph] Yeah. >> A lot of that's now Cloud operations. >> Mhm. >> Underneath it is infrastructure's code to the developer. >> That's right. >> That's at scale. >> That's right. >> And so you got a lot of heavy lifting being done with GreenLake- >> Right. >> Which is why there's no objections probably. >> Right. >> What's the choice? What are you going to shop? >> Yeah. >> There's nothing to shop around. >> Yeah, exactly. And then we've got, you know, that is really icing on the cake that we've, you know, that we've been building for quite some time and there is an understanding in the market that what we do with our infrastructure is hardened from a reliability and quality perspective. Like, times are tough right now. Supply chain issues, all that stuff. We've talked, all talked about it, but at HPE, we don't skimp on quality. We're going to spend the dollars and time on making sure we got reliability and security built in. It's really important to us. >> We had a great use case. The storage team, they were provisioning with containers. >> Yes. >> Storage is a service instantly we're seeing with you guys with VMware. Your customers' bringing in a lot of that into the mix as well. I got to ask 'cause every event we talk about AI and machine learning- >> Mhm. >> Automation and DevOps are now infiltrating in with the CICD pipeline. Security and data become a big conversation. >> [Ricky And Joseph] Agreed. >> Okay. So how do you guys look at that? Okay. You sold me on Green. Like, I've been a big fan from day one. Now, it's got maturity on it. I know it's going to get a lot more headroom to do. There's still a lot of work to do, but directionally it's pretty accurate, you know? It's going to be a success. There's still concern about security, the data layer. That's agnostic of environment, private cloud, hybrid, public, and Edge. So that's important and security- >> Great. >> Has got a huge service area. >> Yeah. >> These are on working progress. >> Yeah. Yeah. >> How do you guys view those? >> I think you've just hit the net on the head. I mean, I was in the press and journalist meetings yesterday and our answer was exactly the same. There is still so much work that can be done here and, you know, I don't think anybody is really emerging as a true leader. It's just a continuation of, you know, tryin' to get that right because it is what is the most important thing to our customers. >> Right. >> And the industry is really sort of catching up to that. >> And, you know, when you start talking about privacy and when you, it's not just about company information. It's about individuals' information. It's about, you know, information that, if exposed, actually could have real impact on people. >> Mhm. >> So it's more than just an I.T. problem. It is actually, and from HPE's perspective, security starts from when we're picking our suppliers for our components. Like, there are processes that we put into our entire trusted supply chain from the factory on the way up. I liken it to my golf swing. My golf swing. I slice right like you wouldn't believe. (John laughing) But when I go to the golf pros, they start me back at the mechanics, the foundational pieces. Here's where the problems are and start workin' on that. So my view is, our view is, if your infrastructure is not secure, you're goin' to have troubles with security as you go further up. >> Stay in the sandbox. >> Yeah. >> Yeah. So to speak, you know, they're driving range on the golf analogy there. I love that. Talk about supply chain security real quick because you mentioned supply chain on the hardware side. You're seeing a lot of open source and supply chain in software, trusted software. >> Yep. >> How does GreenLake look at that? How do you guys view that piece of it? That's an important part. >> Yeah. Security is one of the key pillars that we're actually driving as a company right now. As I said, it's important to our customers as they're making purchasing decisions and we're looking at it from the infrastructure all the way up to the actual service itself and that's the beauty of having something like HPE GreenLake. We don't have to pick, is the infrastructure or the middle where, or the top of stack application- >> It's (indistinct), right? >> It's all of it. >> Yeah. >> It's all of it. That matters. >> Quick question on the ecosystem posture. So- >> Sure. >> I remember when HP was, you know, one company and then the GSIs were a little weird with HP because of EDS, you know? You had data protector so we weren't really chatting up Veeam at the time, right? And as soon as the split happened, ecosystem exploded. Now you have a situation where you, Broadcom, is acquiring VMware. You guys, big Broadcom customer. Has your attitude changed or has it not because, oh, we meet with the customers already. Well, you've always said that, but have you have leaned in more? I mean, culturally, is HPE now saying, hmm, now we have some real opportunities to partner in new ways that we don't have to sleep with one eye open, maybe. (John laughing) >> So first of all, VMware and HPE, we've got a variety of different partners. We always have. >> Mhm. >> Well before any Broadcom announcement came along. >> Yeah, sure. >> We've been working with a variety of partners. >> And that hasn't changed. >> And that hasn't changed. And, if your question is, has our posture toward VMware changed at all, the answer's absolutely not. We believe in what VMware is doing. We believe in what our customers are doing with VMware and we're going to continue to work with VMware and partner with the (indistinct). >> And of course, you know, we had to spin out ourselves in November of last year, which I worked on, you know, the whole Dell thing. >> Yeah. We still had the same chairman. >> Yeah. There- (Dave chuckling) >> Yeah, but since then, I think what's really become very apparent and not, it's not just with HPE, but with many of our partners, many of the OEM partners, the opportunity in front of us is vast and we need to rely on each other to help us as, you know, solve the customer problems that are out there. So there's a willingness to overlook some things that, in the past, may have been, you know, barriers. >> But it's important to note also that it's not that we have not had history- >> Yeah. >> Right? Over, we've got over 200,000 customers join- >> Hundreds of millions of dollars of business- >> 100,000, over 10,000, or 100,000 channel partners that we all have in common. >> Yeah. Yeah. >> Yep. >> There's numerous- >> And independent of the whole Broadcom overhang there. >> Yeah. >> There's the ecosystem floor. >> Yeah. >> The expo floor. >> Right. >> I mean, it's vibrant. I mean, there's clearly a wave coming, Ricky. We talked about this briefly at HPE Discover. I want to get an update from your perspectives, both of you, if you don't mind weighing in on this. Clearly, the wave, we're calling it the Super Cloud, 'cause it's not just Multi-Cloud. It's completely different looking successes- >> Smart Cloud. >> It's not just vendors. It's also the customers turning into clouds themselves. You look at Goldman Sachs and- >> Yep. >> You know, I think every vertical will have its own power law of Cloud players in the future. We believe that to be true. We're still testing that assumption, but it's trending in when you got OPEX- >> [Ricky And Joseph] Right. >> Has to go to in-fund statement- >> Yeah. >> CapEx goes too. Thanks for the Cloud. All that's good, but there's a wave coming- >> Yeah. >> And we're trying to identify it. What do you guys see as this wave 'cause beyond Multi-Cloud and the obvious nature of that will end up happening as a state and what happens beyond that interoperability piece, that's a whole other story, and that's what everyone's fighting for, but everyone out in that ecosystem, it's a big wave coming. They've got their surfboards. They're ready to go. So what do you guys see? What is the next wave that everyone's jacked up about here? >> Well, I think that the Multi-Cloud is obviously at the epicenter. You know, if you look at the results that are coming in, a lot of our customers, this is what's leading the discussion and now we're in a position where, you know, we've brought many companies over the last few years. They're starting to come to fruition. They're starting to play a role in, you know, how we're moving forward. >> Yeah. >> Some of those are a bit more applicable to the commercial space. We're finding commercial customers that never bought from us before. Never. Hundreds and hundreds are coming through our partner networks every single quarter, you know? So brand new to VMware. The trick then is how do you nurture them? How do you encourage them? >> So new logos are comin' in. >> New logos are coming in all the time, all the time, from, you know, from across the ecosystem. It's not just the OEMs. It's all the way back- >> So the ecosystem's back of VMware. >> Unbelievably. So what are we doing to help that? There's two big things that we've announced in the recent weeks is that Partner Connect 2.0. When I talked to you about Multi-Cloud and what the (indistinct), you know, the customers are doing, you see that trend. Four, five different separate clouds that we've got here. The next piece is that they're changing their business models with the partners. Their services is becoming more and more apparent, et cetera, you know? And the use of other partners to do other services, deployment, or this stuff is becoming prevalent. Then you've got the distributors that I talked about with their, you know, their, then you route to market, then you route to business. So how do you encapsulate all of that and ensure your rewarding partners on all aspects of that? Whether it's deployment, whether it's test and depth, it's a points-based system we've put in place now- >> It's a big pie that's developing. The market's getting bigger. >> It's getting so much bigger. And then you help- >> I know you agree, obviously, with that. >> Yeah. Absolutely. In fact, I think for a long time we were asking the question of, is it going to be there or is it going to be here? Which was the wrong question. (indistinct cross talking) Now it's everything. >> Yeah. >> And what I think that, what we're seeing in the ecosystem, is that people are finding the spots that, where they're going to play. Am I going to be on the Edge? >> Yeah. >> Am I going to be on Analytics Play? Am I going to be, you know, Cloud Transition Play? There's a lot of players are now emerging and saying, we're- >> Yeah. >> We're, we now have a place, a part to play. And having that industry view not just of, you know, a commercial customer at that level, but the two of us are lookin' at Teleco, are looking at financial services, at healthcare, at manufacturing. How do these new ecosystem players fit into the- >> (indistinct) lifting. Everyone can see their position there. >> Right. >> We're now being asked for simplicity and talk to me about partner profitability. >> Yes. >> How do I know where to focus my efforts? Am I spread too thin? And, you know, that's, and my advice that the partner ecosystem out there is, hey, let's pick out spots together. Let's really go to, and then strategic solutions that we were talking about is a good example of that. >> Yeah. >> Sounds like composability to me, but not to go back- (laughing) Guys, thanks for comin' on. I think there's a big market there. I think the fog is lifted. People seeing their spot. There's value there. Value creation equals reward. >> Yeah. >> Simplicity. Ease of use. This is the new normal. Great job. Thanks for coming on and sharing. (cross talking) Okay. Back to live coverage after this short break with more day one coverage here from the blue set here in Moscone. (light corporate music)

>>Good afternoon, everyone. And welcome back to the VMware Explorer. 2022 live from San Francisco. Lisa Martin, here with Dave. Valante good to be sitting next to you, sir. >>Yeah. Yeah. The big set >>And we're very excited to be welcoming buck. One of our esteemed alumni Sanja poin joins us, the CEO and president of cohesive. Nice to see >>You. Thank you, Lisa. Thank you, Dave. It's great to meet with you all the time and the new sort of setting here, but first >>Time, first time we've been in west, is that right? We've been in north. We've been in south. We've been in Las Vegas, right. But west, >>I mean, it's also good to be back with live shows with absolutely, you know, after sort of the two or three or hiatus. And it was a hard time for the whole world, but I'm kind of driving a little bit of adrenaline just being here with people. So >>You've also got some adrenaline, sorry, Dave. Yeah, you're good because you are new in the role at cohesive. You wrote a great blog that you are identified. The four reasons I came to cohesive. Tell the audience, just give 'em a little bit of a teaser about that. >>Yeah, I think you should all read it. You can Google and, and Google find that article. I talked about the people Mohi is a fantastic founder. You know, he was the, you know, the architect of the Google file system. And you know, one of the senior Google executives was on my board. Bill Corrin said one of the smartest engineers. He was the true father of hyperconverge infrastructure. A lot of the code of Nutanix. He wrote, I consider him really the father of that technology, which brought computer storage. And when he took that same idea of bringing compute to secondary storage, which is really what made the scale out architect unique. And we were at your super cloud event talking about that, Dave. Yeah. Right. So it's a people I really got to respect his smarts, his integrity and the genius, what he is done. I think the customer base, I called a couple of customers. One of them, a fortune 100 customer. I, I can't tell you who it was, but a very important customer. I've known him. He said, I haven't seen tech like this since VMware, 20 years ago, Amazon 10 years ago and now Ko. So that's special league. We're winning very much in the enterprise and that type of segment, the partners, you know, we have HPE, Cisco as investors. Amazon's an investors. So, you know, and then finally the opportunity, I think this whole area of data management and data security now with threats, like ransomware big opportunity. >>Okay. So when you were number two at VMware, you would come on and say, we'd love all our partners and of course, okay. So you know, a little bit about how to work with, with VMware. So, so when you now think about the partnership between cohesive and VMware, what are the things that you're gonna stress to your constituents on the VMware side to convince them that Hey, partnering with cohesive is gonna gonna drive more value for customers, you know, put your thumb on the scale a little bit. You know, you gotta, you gotta unfair advantage somewhat, but you should use it. So what's the narrative gonna be like? >>Yeah, I think listen with VMware and Amazon, that probably their top two partners, Dave, you know, like one of the first calls I made was to Raghu and he knew about this decision before. That's the level of trust I have in him. I even called Michael Dell, you know, before I made the decision, there's a little bit of overlap with Dell, but it's really small compared to the overlap, the potential with Dell hardware that we could compliment. And then I called four CEOs. I was, as I was making this decision, Andy Jassey at Amazon, he was formerly AWS CEO sat Nadela at Microsoft Thomas cor at Google and Arvin Christian, IBM to say, I'm thinking about this making decision. They are many of the mentors and friends to me. So I believe in an ecosystem. And you know, even Chuck Robbins, who the CEO of Cisco is an investor, I texted him and said, Hey, finally, we can be friends. >>It was harder to us to be friends with Cisco, given the overlap of NSX. So I have a big tent towards everybody in our ecosystem with VMware. I think the simple answer is there's no overlap okay. With, with the kind of the primary storage capabilities with VSAN. And by the same thing with Nutanix, we will be friends and, and extend that to be the best data protection solution. But given also what we could do with security, I think this is gonna go a lot further. And then it's all about meet the field. We have common partners. I think, you know, sort of the narrative I talked about in that blog is just like snowflake was replacing Terada and ServiceNow replace remedy and CrowdStrike, replacing Symantec, we're replacing legacy vendors. We are viewed as the modern solution cloud optimized for private and public cloud. We can help you and make VMware and vs a and VCF very relevant to that part of the data management and data security continuum, which I think could end VMware. And by the way, the same thing into the public cloud. So most of the places where we're being successful is clearly withs, but increasingly there's this discussion also about playing into the cloud. So I think both with VMware and Amazon, and of course the other partners in the hyperscaler service, storage, networking place and security, we have some big plans. >>How, how much do you see this? How do you see this multi-cloud narrative that we're hearing here from, from VMware evolving? How much of an opportunity is it? How are customers, you know, we heard about cloud chaos yesterday at the keynote, are customers, do they, do they admit that there's cloud chaos? Some probably do some probably don't how much of an opportunity is that for cohesive, >>It's tremendous opportunity. And I think that's why you need a Switzerland type player in this space to be successful. And you know, and you can't explicitly rule out the fact that the big guys get into this space, but I think it's, if you're gonna back up office 365 or what they call now, Microsoft 365 into AWS or Google workspace into Azure or Salesforce into one of those clouds, you need a Switzerland player. It's gonna be hard. And in many cases, if you're gonna back up data or you protect that data into AWS banks need a second copy of that either on premise or Azure. So it's very hard, even if they have their own native data protection for them to be dual cloud. So I think a multi-cloud story and the fact that there's at least three big vendors of cloud in, in the us, you know, one in China, if include Alibaba creates a Switzerland opportunity for us, that could be fairly big. >>And I think, you know, what we have to do is make sure while we'll be optimized, our preferred cloud is AWS. Our control plane runs there. We can't take an all in AWS stack with the control plane and the data planes at AWS to Walmart. So what I've explained to both Microsoft and AWS is that data plane will need to be multi-cloud. So I can go to an, a Walmart and say, I can back up your data into Azure if you choose to, but the control plane's still gonna be an AWS, same thing with Google. Maybe they have another account. That's very Google centric. So that's how we're gonna believe the, the control plane will be in AWS. We'll optimize it there, but the data plane will be multicloud. >>Yeah. And that's what Mo had explained at Supercloud. You know, and I talked to him, he really helped me hone in on the deployment models. Yes. Where, where, where the cohesive deployment model is instantiating that technology stack into each cloud region and each cloud, which gives you latency advantages and other advantages >>And single code based same platform. >>And then bringing it, tying it together with a unified, you know, interface. That was he, he was, he was key. In fact, I, I wrote about it recently and, and gave him and the other 29 >>Quite a bit in that session, he went deep with you. I >>Mean, with Mohi, when you get a guy who developed a Google file system, you know, who can technically say, okay, this is technically correct or no, Dave, your way off be. So I that's why I had to >>Go. I, I thought you did a great job in that interview because you probed him pretty deep. And I'm glad we could do that together with him next time. Well, maybe do that together here too, but it was really helpful. He's the, he's the, he's the key reason I'm here. >>So you say data management is ripe for disrupt disruption. Talk about that. You talked about this Switzerland effect. That sounds to me like a massive differentiator for cohesive. Why is data management right for disruption and why is cohesive the right partner to do it? >>Yeah, I think, listen, everyone in this sort of data protection backup from years ago have been saying the S Switzerland argument 18 years ago, I was a at Veras an executive there. We used the Switzerland argument, but what's changed is the cloud. And what's changed as a threat vector in security. That's, what's changed. And in that the proposition of a, a Switzerland player has just become more magnified because you didn't have a sales force or Workday service now then, but now you do, you didn't have multi-cloud. You had hardware vendors, you know, Dell, HPE sun at the time. IBM, it's now Lenovo. So that heterogeneity of, of on-premise service, storage, networking, HyperCloud, and, and the apps world has gotten more and more diverse. And I think you really need scale out architectures. Every one of the legacy players were not built with scale out architectures. >>If you take that fundamental notion of bringing compute to storage, you could almost paralyze. Imagine you could paralyze backup recovery and bring so much scale and speed that, and that's what Mo invented. So he took that idea of how he had invented and built Nutanix and applied that to secondary storage. So now everything gets faster and cheaper at scale. And that's a disruptive technology ally. What snowflake did to ator? I mean, the advantage of snowflake is when you took that same concept data, warehousing is not a new concept it's existed from since Ralph Kimball and bill Inman and the people who are fathers of data warehousing, they took that to Webscale. And in that came a disruptive force toter data, right on snowflake. And then of course now data bricks and big query, similar things. So we're doing the same thing. We just have to showcase the customers, which we do. And when large customers see that they're replacing the legacy solutions, I have a lot of respect for legacy solutions, but at some point in time of a solution was invented in 1995 or 2000, 2005. It's right. For change. >>So you use snowflake as an example, Frank SL doesn't like when I say playbook, cuz I says, Dave, I'm a situational CEO, no playbook, but there are patterns here. And one of the things he did is to your point go after, you know, Terra data with a better data warehouse, simplify scale, et cetera. And now he's, he's a constructing a Tam expansion strategy, same way he did at ServiceNow. And I see you guys following a similar pattern. Okay. You get your foot in the door. Let's face it. I mean, a lot of this started with, you know, just straight back. Okay, great. Now it's extending into data management now extending to multi-cloud that's like concentric circles in a Tam expansion strategy. How, how do you, as, as a CEO, that's part of your job is Tam expansion. >>So yeah, I think the way to think about the Tam is, I mean, people say it's 20, 30 billion, but let me tell you how you can piece it apart in size, Dave and Lisa number one, I estimate there's probably about 10 to 20 exabytes of data managed by these legacy players of on-prem stores that they back up to. Okay. So you add them all up in the market shares that they respectively are. And by the way, at the peak, the biggest of these companies got to 2 billion and then shrunk. That was Verto when I was there in 2004, 2 billion, every one of them is small and they stopped growing. You look at the IDC charts. Many of them are shrinking. We are the fastest growing in the last two years, but I estimate there's about 20 exabytes of data that collectively among the legacy players, that's either gonna stay on prem or move to the cloud. Okay. So the opportunity as they replace one of those legacy tools with us is first off to manage that 20 X by cheaper, faster with the Webscale glass offer the cloud guys, we could tip that into the cloud. Okay. >>But you can't stop there. >>Okay. No, we are not doing just backup recovery. We have a platform that can do files. We can do test dev analytics and now security. Okay. That data is potentially at a risk, not so much in the past, but for ransomware, right? How do we classify that? How do we govern that data? How do we run potential? You know, the same way you did antivirus some kind of XDR algorithms on the data to potentially not just catch the recovery process, which is after fact, but maybe the predictive act of before to know, Hey, there's somebody loitering around this data. So if I'm basically managing in the exabytes of data and I can proactively tell you what, this is, one CIO described this very simply to me a few weeks ago that I, and she said, I have 3000 applications, okay. I wanna be prepared for a black Swan event, except it's not a nine 11 planes getting the, the buildings. >>It is an extortion event. And I want to know when that happens, which of my 3000 apps I recover within one hour within one day within one week, no later than one month. Okay. And I don't wanna pay the bad guys at penny. That's what we do. So that's security discussions. We didn't have that discussion in 2004 when I was at another company, because we were talking about flood floods and earthquakes as a disaster recovery. Now you have a lot more security opportunity to be able to describe that. And that's a boardroom discussion. She needs to have that >>Digital risk. O O okay, go ahead please. I >>Was just gonna say, ransomware attack happens every what? One, every 11, 9, 11 seconds. >>And the dollar amount are going up, you know, dollar are going up. Yep. >>And, and when you pay the ransom, you don't always get your data back. So you that's not. >>And listen, there's always an ethical component. Should you do it or not do it? If you, if you don't do it and you're threatened, they may have left an Easter egg there. Listen, I, I feel very fortunate that I've been doing a lot in security, right? I mean, I built the business at, at, at VMware. We got it to over a billion I'm on the board of sneak. I've been doing security and then at SAP ran. So I know a lot about security. So what we do in security and the ecosystem that supports us in security, we will have a very carefully crafted stay tuned. Next three weeks months, you'll see us really rolling out a very kind of disciplined aspect, but we're not gonna pivot this company and become a cyber security company. Some others in our space have done that. I think that's not who we are. We are a data management and a data security company. We're not just a pure security company. We're doing both. And we do it well, intelligently, thoughtfully security is gonna be built into our platform, not voted on. Okay. And there'll be certain security things that we do organically. There's gonna be a lot that we do through partnerships, this >>Security market that's coming to you. You don't have to go claim that you're now a security vendor, right? The market very naturally saying, wow, a comprehensive security strategy has to incorporate a data protection strategy and a recovery, you know, and the things that we've talking about Mount ransomware, I want to ask you, you I've been around a long time, longer than you actually Sanjay. So, but you you've, you've seen a lot. You look, >>Thank you. That's all good. Oh, >>Shucks. So the market, I've never seen a market like this, right? I okay. After the.com crash, we said, and I know you can't talk about IPO. That's not what I'm talking about, but everything was bad after that. Right. 2008, 2000, everything was bad. I've never seen a market. That's half full, half empty, you know, snowflake beats and raises the stock, goes through the roof. Dev if it, if the area announced today, Mongo, DB, beat and Ray, that things getting crushed and, and after market never seen anything like this. It's so fed, driven and, and hard to protect. And, and of course, I know it's a marathon, you know, it's not a sprint, but have you ever seen anything like this? >>Listen, I walk worked through 18 quarters as COO of VMware. You've seen where I've seen public quarters there and you know, was very fortunate. Thanks to the team. I don't think I missed my numbers in 18 quarters except maybe once close. But we, it was, it's tough. Being a public company of the company is tough. I did that also at SAP. So the journey from 10 to 20 billion at SAP, the journey from six to 12 at VMware, that I was able to be fortunate. It's humbling because you, you really, you know, we used to have this, we do the earnings call and then we kind of ask ourselves, what, what do you think the stock price was gonna be a day and a half later? And we'd all take bets as to where this, I think you just basically, as a, as a sea level executive, you try to build a culture of beaten, raise, beaten, raise, beaten, raise, and you wanna set expectations in a way that you're not setting them up for failure. >>And you know, it's you, there's, Dave's a wonderful CEO as is Frank Salman. So it's hard for me to dissect. And sometimes the market are fickle on some small piece of it. But I think also the, when I, I encourage people say, take the long term view. When you take the long term view, you're not bothered about the ups and downs. If you're building a great company over the length of time, now it will be very clear over the arc of many, many quarters that you're business is trouble. If you're starting to see a decay in growth. And like, for example, when you start to see a growth, start to decay significantly by five, 10 percentage points, okay, there's something macro going on at this company. And that's what you won't avoid. But these, you know, ups and downs, my view is like, if you've got both Mongo D and snowflake are fantastic companies, they're CEOs of people I respect. They've actually kind of an, a, you know, advisor to us as a company, you knows moat very well. So we respect him, respect Frank, and you, there have been other quarters where Frank's, you know, the Snowflake's had a down result after that. So you build a long term and they are on the right side of history, snowflake, and both of them in terms of being a modern cloud relevant in the case of MongoDB, open source, two data technology, that's, you know, winning, I, I, we would like to be like them one day >>As, as the new CEO of cohesive, what are you most ask? What are you most anxious about and what are you most excited about? >>I think, listen, you know, you know, everything starts with the employee. You, I always believe I wrote my first memo to all employees. There was an article in Harvard business review called service profit chains that had a seminal impact on my leadership, which is when they studied companies who had been consistently profitable over a long period of time. They found that not just did those companies serve their customers well, but behind happy engaged customers were happy, engaged employees. So I always believe you start with the employee and you ensure that they're engaged, not just recruiting new employees. You know, I put on a tweet today, we're hiring reps and engineers. That's okay. But retaining. So I wanna start with ensuring that everybody, sometimes we have to make some unfortunate decisions with employees. We've, we've got a part company with, but if we can keep the best and brightest retained first, then of course, you know, recruiting machine, I'm trying to recruit the best and brightest to this company, people all over the place. >>I want to get them here. It's been, so I mean, heartwarming to come Tom world and just see people from all walks, kind of giving me hugs. I feel incredibly blessed. And then, you know, after employees, it's customers and partners, I feel like the tech is in really good hands. I don't have to worry about that. Cuz Mo it's in charge. He's got this thing. I can go to bed knowing that he's gonna keep innovating the future. Maybe in some of the companies I've worried about the tech innovation piece, but most doing a great job there. I can kind of leave that in his cap of hands, but employees, customers, partners, that's kind of what I'm focused on. None of them are for me, like a keep up at night, but there are are opportunities, right? And sometimes there's somebody you're trying to salvage to make sure or somebody you're trying to convince to join. >>But you know, customers, I love pursuing customers. I love the win. I hate to lose. So fortune 1000 global, 2000 companies, small companies, big companies, I wanna win every one of them. And it's not, it's not like, I mean, I know all these CEOs in my competitors. I texted him the day I joined and said, listen, I'll compete, honorably, whatever have you, but it's like Kobe and LeBron Kobe's passed away now. So maybe it's Steph Curry. LeBron, whoever your favorite athlete is you put your best on the court and you win. And that's how I am. That's nothing I've known no other gear than to put my best on the court and win, but do it honorably. It should not be the one that you're doing it. Unethically. You're doing it personally. You're not calling people's names. You're competing honorably. And when you win the team celebrates, it's not a victory for me. It's a victory for the team. >>I always think I'm glad that you brought up the employee experience and we're almost out of time, but I always think the employee experience and the customer experience are inextricably linked. This employees have to be empowered. They have to have the data that they need to do their job so that they can deliver to the customer. You can't do one without the other. >>That's so true. I mean, I, it's my belief. And I've talked also on this show and others about servant leadership. You know, one of my favorite poems is Brenda Naor. I went to bed in life. I dreamt that life was joy. I woke up and realized life was service. I acted in service was joy. So when you have a leadership model, which is it's about, I mean, there's lots of layers between me and the individual contributor, but I really care about that sales rep and the engineer. That's the leaf level of the organization. What can I get obstacle outta their way? I love skipping levels of going right. That sales rep let's go and crack this deal. You know? So you have that mindset. Yeah. I mean, you, you empower, you invert the pyramid and you realize the power is at the leaf level of an organization. >>So that's what I'm trying to do. It's a little easier to do it with 2000 people than I dunno, either 20, 20, 2000 people or 35,000 reported me at VMware. And I mean a similar number at SAP, which was even bigger, but you can shape this. Now we are, we're not a startup anymore. We're a midsize company. We'll see. Maybe along the way, there's an IP on the path. We'll wait for that. When it comes, it's a milestone. It's not the destination. So we do that and we are, we, I told people we are gonna build this green company. Cohesive is gonna be a great company like VMware one day, like Amazon. And there's always a day of early beginnings, but we have to work harder. This is kind of like the, you know, eight year old version of your kid, as opposed to the 18 year old version of the kid. And you gotta work a little harder. So I love it. Yeah. >>Good luck. Awesome. Thank you. Best of luck. Congratulations. On the role, it sounds like there's a tremendous amount of adrenaline, a momentum carrying you forward Sanjay. We always appreciate having you. Thank >>You for having in your show. >>Thank you. Our pleasure, Lisa. Thank you for Sanja poin and Dave ante. I'm Lisa Martin. You're watching the cube live from VMware Explorer, 2022, stick around our next guest. Join us momentarily.

(soft music) >> Welcome back, everyone. theCube's live coverage. Day two here at VMware Explore. Our 12th year covering VMware's annual conference formally called Vmworld, now it's VMware Explore. Exploring new frontiers multi-cloud and also bearing some of the fruit from all the investments in cloud native Tanzu and others. I'm John Furrier with Dave Vellante. We have the man who's in charge of a lot of that business and a lot of stuff coming out of the oven and hitting the market. Ajay Patel, senior vice president and general manager of the modern applications and management group at VMware, basically the modern apps. >> Absolutely. >> That's Tanzu. All the good stuff. >> And Aria now. >> And Aria, the management platform, which got social graph and all kinds of graph databases. Welcome back. >> Oh, thank you so much. Thanks for having me. >> Great to see you in person, been since 2019 when you were on. So, a lot's happened since 2019 in your area. Again, things get, the way VMware does it as we all know, they announce something and then you build it and then you ship it and then you announce it. >> I don't think that's true, but okay. (laughs) >> You guys had announced a lot of cool stuff. You bought Heptio, we saw that Kubernetes investment and all the cloud native goodness around it. Bearing fruit now, what's the status? Give us the update on the modern applications of the management, obviously the areas, the big announcement here on the management side, but in general holistically, what's the update? >> I think the first update is just the speed and momentum that containers and Kubernetes are getting in the marketplace. So if you take the market context, over 70% of organizations now have Kubernetes in production, not one or two clusters, but hundreds of clusters, sometimes tens of clusters. So, to me, that is a market opportunity that's coming to fruition. Sometimes people will come and say, Ajay, aren't you late to the market? I say, no, I'm just perfectly timing it. 'Cause where does our value come in? It's enterprise readiness. We're the company that people look to when you have complexity, you have scale, you need performance, you need security, you need the robustness. And so, Tanzu is really about making modern applications real, helping you design, develop, build and run these applications. And with Aria, we're fundamentally changing the game around multicloud management. So the one-two punch of Tanzu and Aria is I'm most excited about. >> Isn't it true that most of the Kubernetes, you know, today is people pulling down open source and banging away. And now, they're looking for, you know, like you say, more of a robust management capability. >> You know, last two years when I would go to many of the largest customers, like, you know, we're doing good. We've got a DIY platform, we're building this. And then you go to the customer a year later, he's got knocked 30, 40 teams and he has Log4j happen. And all of a sudden he is like, oh, I don't want to be in the business of patching this thing or updating it. And, you know, when's the next shoe going to fall? So, that maturity curve is what I was talking about. >> Yeah. Free like a puppy. >> Ajay, you know, mentioned readiness, enterprise readiness and the timing's perfect. You kind of included, not your exact words, but I'm paraphrasing. That's a lot to do with what's going on. I mean, I'll say Cloud Native, IWS, think of the hyper scale partner, big partner and Google and even Google said it today. You know, the market world's spinning in their direction. Especially with respect to VMware. You get the relationship with the hyperscalers. Cloud's been on everyone's agenda for a long time. So, it's always been ready. But enterprise, you are customer base at VMware, very cloud savvy in the sense they know it's there, there's some dabbling, there's some endeavors in the cloud, no problem. But from a business perspective and truly transforming the VMware value proposition, is already, they're ready and it's already time now for them, like, you can see the movement. And so, can you explain the timing of that? I mean, I get enterprise readiness, so we're ready to scale all that good stuff. But the timing of product market fit is important here. >> I think when Raghu talks about that cloud first to cloud chaos, to cloud smart, that's the transition we're seeing. And what I mean by that is, they're hitting that inflection point where it's not just about a single team. One of the guys, basically I talked to the CIO, he was like, look, let's assume hypothetically I have thousand developers. Hundred can talk about microservices, maybe 50 has built a microservice and three are really good at it. So how do I get my thousand developers productive? Right? And the other CIO says, this team comes to me and says, I should be able develop directly to the public cloud. And he goes, absolutely you can do that. You don't have to come through IT. But here's the book of security and compliance that you need to enforce to get that thing in production. >> Go for it. >> Go for it. >> Good luck with that. >> So that reality of how do I scale my dev developers is turning into a developer experience problem. We now have titles which says, head of developer experience. Imagine that two years ago. We didn't talk about it. People start, hey, containers Kubernetes. I'm good to go. I can go get all the open source technology you talked about. And now they're saying no. >> And also software supply chains, another board that you're think. This is a symptom of the growth. I mean, open source is the software industry. That is, I don't think debatable. >> Right. >> Okay. That's cool. But now integration becomes vetting, trust, trusting codes. It's very interesting software time right now. >> That's right. >> And how is that impacting the cloud native momentum in your mind? Accelerating it? What inning are we in? How would you peg the progress? >> You know, on that scale of 1 to 10, I think we're halfway marked now. And that moved pretty quickly. >> It really did. >> And if you sit back today, the kinds of applications we're involved in, I have a Chicago wealth management company. We're building the next generation wealth management application. It's a fundamental refactoring of the legacy application. If you go to a prescription company, they're building a brand new prescription platform. These are not just trivial. What they're learning is the lift and shift. Doesn't work for these major applications. They're having to refactor them which is the modernization. >> So how specifically, are they putting some kind of abstraction layer on that? Are they actually gutting it and rewriting it? >> There's always going to be brownfield. Remember the old days of SOA? >> Yeah, yeah. >> They are putting APIs in front of their main systems. They're not rewriting the core banking or the core platform, but the user experience, the business logic, the AIML capability to bring intelligence in the platform. It's surrounding the capability to make it much more intuitive, much more usable, much more declarative. That's where things are going. And so I'm seeing this mix of integration all over again. Showing my age now. But, you know, the new EAI so is now microservices and messaging and events with the same patterns. But again, being much more accelerated with cloud native services. >> And it is to the point, it's accelerated today. They're not having to freeze the code for six months or nine months and that which would kill the whole recipe for failure. So they're able to now to fast track their modernization. They have to prioritize 'cause they got limited resources. But how are you guys coming up to that? >> But the practice is changing as well, right? Well, the old days, it was 12, 18 months cycle or anything software. If you heard the CVS CIO, Rohan. >> Yeah. >> Three months where they started to engage with us in getting an app in production, right? If you look at the COVID, 10 days to get kind of a new application for getting small loans going with Pfizer, right? These are dramatically short term, but it's not rewriting the entire app. It's just putting these newer experiences, newer capability in front with newer modern developer practices. And they're saying, I need to do it not just once, but for 100, 200, 5,000 members. JPMC has 50,000 developers. Fifty thousand. They're not a bank anymore. >> We just have thousands of apps. >> Exactly. >> Ajay, I want to get your thoughts on something that we've been talking about on our super cloud event. I know we had an event a couple weeks ago, you guys were one of our sponsors, VMware was. It was called super cloud where we're defining that this next gen environment's a super cloud and every company will have a super cloud capability. And underneath that is cross cloud capabilities. So, super cloud is like a super set on top of a multi-cloud. And little word play or play on words is, ecosystem partners versus partners in the ecosystem. Because if you're coming down to the integration side of things, it's about knowing what goes what, it's almost like building an OS if you're a coder or an operating systems person. You got to put the pieces together right, not just go to the directory and say, okay, who's got the cheapest price in DR or air gaping or something or some solution. So ecosystem partners are truly partners. Partners in the ecosystem are a bunch of people out on a list. How do you see that? Because the trend we're seeing is, the development process includes partners at day one. >> That's right. Not bolt-on. >> Completely agree. >> Share your thoughts on that. >> So let's look at that. The first thing I'm hearing from my customers is, they're trying to use all the public clouds as a new IS. That's the first API or contract infrastructures code IS. From then on they're saying, I want more and more portable services. And if you see the success of some of the data vendors and the messaging vendors, you're starting to see best of breed becoming part of the platform. So you are to identify which of these are truly, you know, getting market momentum and are becoming kind of defacto leaders. So, Kafka goes hand in hand with streaming. RabbitMQ from my portfolio goes with messaging. Postgres for database. So these are the, in your definition, ecosystem partners, they're foundational. In the security space, you know, Snyk is a common player in terms of scanning or Aqua and Prisma even though we have Carbon Black. Those become partners from a container security perspective. So, what's happening is the industry stabilizing a handful of critical players that are becoming multi-cloud preference of choice in this. And our job is to bring it all together in a all coordinated, orchestrated manner to give them a platform. >> I mean, you guys always had ecosystem, but I think that priority more than ever. It wasn't really your job at VMware, even, Dave, 10 years ago to say, hey, this is the strategic role that you might play one partner. It was pretty much the partners all kind of fed off the momentum of VMware. Virtualization. And there's not a lot of nuance there. There's pretty much they plug in and you got. >> So what we're doing here is, since we're not the center of the universe, unfortunately, for the application world, things like Backstage is a developer portal from Spotify that became open source. That's becoming the place where everyone wants to provide a plugin. And so we took Backstage, we said, let's provide enterprise support for Backstage. If you take a technology like, you know, what we have with Spring. Every job where developer uses Spring, how do we make it modern with Spring cloud. We work with Microsoft to launch a service with Azure Spring Enterprise for Spring. So you're starting to see us taking communities where they have momentum and bringing the ecosystem around those technologies. Cluster API for Kubernetes, for have you managed stuff. >> Yeah. >> So it's about standard. >> Because the developers are voting with their clicks and their code repos. And so you're identifying the patterns that they like. >> That's right. >> And aligning with them and connecting with them rather than trying to sell against it. >> Exactly. It's the end story with everyone. I say stop competing. So people used to think Tanzu is Kubernetes. It's really Tanzu is the modern application platform that runs on any Kubernetes. So I've changed the narrative. When Heptio was here, we were trying to be a Kubernetes player. I'm like, Kubernetes is just another dial tone. You can use mine, you can use OpenShift. So this week we announced support for OpenShift by Tanzu application platform. The values moving up, it's around outcomes. So industry standards, taking lead and solving the problem. >> You know, we had a panel at super cloud. Dave, I know you got a question. I'll get to you in a second. But the panel was the innovator's dilemma. And then during the event, one of the panelists, Chris Hoff knows VMware very well, Beaker on Twitter, said it should be called the integrators dilemma. Because the innovations here, >> How do you put it all together? >> But the integration of the, putting the piece parts together, building the thing is the innovation. >> And we come back and say, it's a secure software supply chain. It starts with great content. Did you know, I published most of the open source content on every hyperscaler through my Bitnami acquisition. So I start with great content that's curated. Then I allow you to create your own golden images. Then I have a build service that secures and so on and so forth and we bring the part. So, that opinionated solution, but batteries included but you can change it is been one of our key differentiator. We recognize the roles is going to be modular, come back and solve for it. >> So I want to understand sort of relationship Tanzu and Aria, John was talking about, you know, super cloud before we had our event. We had an earlier session where we help people understand that Aria was not, you know, vRealize renamed. >> It's rebranded. >> And reason I bring that up is because we had said it around super cloud, that one of the defining characteristics was, sorry, super PaaS, which is a specific purpose built PaaS layer designed to support your objective for multi-cloud. And speaking to a lot of people this week, there's a federated architecture, there's graph relationships, there's real time ability to ingest and analyze. That's unique. And that's IP that is purpose built for what you're doing. >> Absolutely. When I think what came out of all that learning is after 20 years of Pivotal and BA and what we learned that you still need some abstraction layer. Kubernetes is too low level. So what are the developer problems? What are the delivery problems? What are the operations and management problems? Aria solves all the operations and management problem. Tanzu solves a super PaaS problems. >> Yes. Right. >> Of providing a consistent way to build great software and the secure software supply chain to run on any infrastructure. So the combination of Tanzu and Aria complete the value chain. >> And it's different. Again, we get a lot of heat for this, but we're saying, look, we're trying to describe, it's not just IAS, PaaS, and SaaS of last decade. There's something new that's happening. And we chose the name super cloud. >> And what's the difference? It's modular. It's pluggable. It fits into the way you operate. >> Whereas PaaS was very prescriptive. If you couldn't fit, you couldn't jump down to the next level. This is very much, you can stay at the abstraction level or go lower level. >> Oh, we got to add that to the attribute. >> We're recruiting him right now. (laughs) >> We'll give you credit. >> I mean, funny all the web service's background. Look at an app server. You well knew all about app servers. Basically the company is an app. So, if you believe that, say, Capital One is an application as a company and Amazon's providing all the CapEx, >> That's it. >> Okay. And they run all their quote, old IT spend millions, billions of dollars on operating expenses that's going to translate to the top line called the income statement. So, Dave always says, oh, it's on the balance sheet, but now they're going to go to the top line. So we're seeing dynamic. Ajay, I want to get your reaction to this where the business model shift if everything's tech enabled, the company is like an app server. >> Correct. >> So therefore, the revenue that's generated from the technology, making the app work has to get recognized in the income. Okay. But Amazon's doing all, or the cloud hyperscale is doing all the heavy lifting on the CapEx. So technically it's the cloud on top of a cloud. >> Yes and no. The way I look at it, >> I call that a super cloud. >> So I like the idea of super cloud, but I think we're mixing two different constructs. One is, the cloud is a new hardware, right? In terms of dynamic, elastic, always available, et cetera. And I believe when more and more customer I talk about, there's a service catalog of infrastructure services. That's emerging. This super cloud is the next set of PaaS super PaaS services. And the management service is to use the cloud. We spend so much time as VMware building clouds, the problem seems, how do you effectively use the cloud? What problems do we solve around digital where every company is a digital company and the product is this application, as you said. So everything starts with an application. And you look at from the lens of how you run the application, what it costs the application, what impact it's driving. And I think that's the change. So I agree with you in some way. That is a digital strategy. >> And that's the company. >> That's the company. The application is the company. >> That's the t-shirt. >> And API is the currency. >> So, Ajay, first of all, we love having you in theCube 'cause you're like a masterclass in multiple dimensions. So, I want to get your thoughts on the abstraction layer. 'Cause we were also talking earlier in theCube here as well as before. But abstraction layers happen when you have major movements in markets that are game changing or major inflection points because you've reached a complexity point where it's working so great, this new thing, that's too complex to reign it in. And we were quoting Andy Grove by saying, "let chaos reign then reign in the chaos". So, all major industry moments go back 30, 40 years happen with abstractions. So the question is is that, you can't be a vendor, we've observed you can't be a vendor and be the abstraction. Like, if Cisco's running routers, they can't be the abstraction layer. They have to be the benefit of the abstraction layer. And if you're on the other side of the abstraction layer, you can't be running that either. >> I like the way you're thinking about it. Yeah. Do you agree? >> I completely agree. And, you know, I'm an old middleware guy. And when I used to say this to my CEO, he's like, no, it's not middleware, it's just a new middleware. And what's middleware, right? It's a thing between app and infrastructure. You could define it whatever we want, right? And so this is the new distributed middleware. >> It's a metaphor and it's a good one because it does a purpose. >> It's a purpose. >> It creates a separation but then you have, it's like a DMZ zone or whatever you want to call it. It's an area that things happen. >> But the difference before last time was, you could always deploy it to a thing. The thing is now the cloud. The thing is a set of services. So now it's as much of a networking problem at the application layer is as much as security problem. It's how you build software, how we design. So APIs, become part of your development. You can't think of APIs after the fact, right? When you build an API, you got to publish API because the minute you publish it and if you change it, the API's out of. So you can't have it as a documentation process. So, the way you build software, you use software consume is all about it. So to me, digital product with an API as a currency is where we're headed towards. >> Yeah, that's a great observation. Want to make a mental note of that and make that a clip. I want to get your thoughts on software development. You mentioned that, obviously software development life cycles are changing. I'll say open sources now. I mean, it's unlimited codes, supply chain issue. What's in the code, I get that verified codes going to happen. Is software development coding as much or is coding changing the notion of writing code? Or is it more glue layer you're writing. >> I think you're onto something. I call software developments composition now. My son's at Facebook or Google. They have so many libraries. So you don't no longer start with the very similar primitive, you start with building blocks, components, services, libraries, open source technology. What are you really doing? You're composing these things from multiple artifacts. And how do you make sure those artifacts are good artifacts? So someone's not sticking in security in a vulnerability into it. So, the world is moving towards composition and there are few experts who build the core components. Most of the time we're just using those to build solutions. And so, the art here is, how do you provide that set of best practices? We call them patterns or building blocks or services that you can compose to build these next generation (indistinct) >> It's interesting. >> Cooking meals. >> I agree with you a hundred percent what you're thinking. I agree about that worldview. Here's a dilemma that I'm seeing. In the security world, you've got zero trust. You know, Which is, I don't know you, I don't trust you at all. And if you're going to go down this composed, we're going to have an orchestra of players with instruments, say to speak, Dave, metaphor. That's trust involved. >> Yes. >> So you have two spectrums of issues. >> Yes. >> If software's going trust and you're seeing Docker containers getting more verifications, software supply chain, and then you got hardware I call network guys, love zero trust. Where's the balance? How do you reconcile that? Is it just decoupled? Nuance? I mean, what's the point? >> No, no. I think it all comes together. And what I mean by that is, it starts with left shifting it all the way to hands of the developers, right? So, are you starting with good content? You have providence of the stuff you're using. Are you building it correctly? So you're not introducing bad things like solar winds along the process. Are you testing it along the way of the development process? And then once in production, do you know, half the time it's configurations of where you're running the stuff versus the software itself. So you can think of the two coming together. And the network security is protecting people from going laterally once they've got in there. So, a whole security solution requires all of the above, a secure software supply chain, the way to kind of monitor and look at configuration, we call posture management or workload management and the network security of SaaS-e for zero trust. That's a hard thing. And the boundary is the application. >> All right. >> So is it earned trust model sort of over time? >> No, it's designed in, it's been a thing. >> Okay. So it's not a, >> Because it developed. >> You can bolt in afterwards. >> Because the developers are driving it. They got to know what they're doing. >> And it's changing every week. If I'm putting a new code out every week. You can't, it can be changed to something else. >> Well, you guys got guardrails. The guardrails constant is a good example. >> It stops on the configuration side, but I also need the software. So, Tanzu is all about, the secure chain is about the development side of the house. Guardrails are on the operational side of the house. >> To make sure the developers don't stop. >> That's right. >> Things will always get out there. And I find out there's a CV that I use a library, I found after the fact. >> Okay. So again, while I got here again, this is great. I want to get test this thesis. So, we've been saying on theCube, talking about the new ops, the new kind of ops that emerging. DevOps, which we believe is cloud native. So DevOps moving infrastructure's code, that's happened, it's all good. Open source is growing. DevOps is done deal. It's done deal. Developers are doing that. That ops was IT. Then don't need the server, clouds my hardware. Check. That balances. The new ops is data and security which has to match up to the velocity of the developers. Do you believe that? >> Completely. That's why we call it DevSecOps. And the Sec is where all the action is. >> And data. And data too. >> And data is about making the data available where the app meets. So the problem was, you know, we had to move the logic to where the data is or you're going to move the data where the logic is. So data fabrics are going to become more and more interesting. I'll give you a simple example. I publish content today in a service catalog. My customer's saying, but my content catalog needs to be in 300 locations. How do I get the content to each of the repos that are running in 300 location? So I have a content distribution problem. So you call it a data problem. Yes, it's about getting the right data. Whether it's simple as even content, images available for use for deployment. >> So you think when I think about the application development stack and the analytics stack, the data stack, if I can call it that, they're separate, right? Are those worlds, I mean, people say, I want to inject data and AI intelligence into apps. Those worlds have deployment? I think about the insight from the historical being projected in the operational versus they all coming together. I have a Greenplum platform, it's a great analytics platform. I have a transactional platform. Do my customers buy the same? No, they're different buyers, they're different users. But the insight from that is being now plugged in so that at real time I can ask the question. So even this information is being made available on demand. So that's where I see it. And that's most coming together, but the insight is being incorporated in the operational use. So I can say, do I give the risk score? Do I give you credit? It's based on a whole bunch of historical analytics done. And at the real time, processing is happening, but the intelligence is behind it. >> It's a mind shift for sure because the old model was, I have a database, we're good. Now you have time series database, you got graphs. Each one has a role in the overall construct of the new thing. >> But it's about at the end. How do I make use of it? Someone built a smart AI model. I don't know how it was built, but I want to apply it for that particular purpose. >> Okay. So the final question for you, at least from my standpoint is, here at VMware Explore, you have a lot of the customers and so new people coming in that we've heard about, what's their core order of operations right now? Get on the bandwagon for modern apps. How do you see their world unfolding as they go back to the ranch, their places, and go back to their boss? Okay. We got the modern application. We're on the right track boss, full steam ahead. Or what change do they make? >> I think the biggest thing I saw was with some of the branding changes well and some of the new offerings. The same leader had two teams, the VMware team and the public cloud team. And they're saying, hey, maybe VMware's going to be the answer for both. And that's the world model. That's the biggest change I'm seeing. They were only thinking of us on the left column. Now they see us as a unifying player to play across cloud native and VMware, the uniquely set up to bring it all together. That's been really exciting this week. >> All right, Ajay, great to have you on. Great perspective. Worthy of great stuff. Congratulations on the success of all that investment coming to bear. >> Thank you. >> And on the new management platform. >> Yeah. Thank you. And thanks always for giving us all the support we need. It's always great. >> All right Cube coverage here. Getting all the data, getting inside the heads, getting all the specifics and all the new trends and actually connecting the dots here on theCube. I'm John Furrier with Dave Vellante. Stay tuned for more coverage from day two. Two sets, three days, Cube at VMware Explore. We'll be right back. (gentle music)