(light music) >> Welcome to this session at the Amazon EC2 15th birthday event. I'm your host, Lisa Martin. I'm joined by Elaine Harvey, director and technical advisor at AWS. Elaine, welcome to the program. It's great to see you. >> Thank you, Lisa. I'm really glad to be here. >> So here we are celebrating EC2's 15th birthday, probably back in the day, so many customers and many industries couldn't imagine how they would be using the service. Talk to me about how long you've been involved in EC2 and some of the growth and the maturation of the service that you've seen. >> Yeah, I mean, I joined EC2 about eight years ago and it was big then, but much smaller than it is now. And it's grown in so many directions, both in the scale, the instances that we offer, as well as the types of instances, the various types of hardware effectively that we offer for customers to support their workload. It's just grown in so many dimensions. It's really exciting. >> I see here 80 availability zones. 25 regions, local zones in Boston, Dallas, Denver, Houston, Miami, Philadelphia, and nine new locals zones coming just this year. Talk to me a little bit about that. >> So really, what we are trying to do is get compute where customers needed. So we've already had these presences around the world. And with this expansion, we're trying to bring the EC2 offering to customers with much lower latency. And that's why we're doing local zones, regions, availability zones in so many places. So customers can have that compute with low latency to help them interact with their customers. >> I know since its inception, AWS has always been so customer centric, it's always day one there, but prior to joining AWS, as you said, eight years ago, you were involved in a number of startups. One of the things that we consistently hear is how instrumental EC2 has been in reinventing the startup space. What can you tell me about that involvement that it's had? >> Yeah, I mean, the great thing was, I was an EC2 customer before I worked at EC2. So I had been in the startup community for almost 25 years before joining Amazon. And I had been through that life cycle of a startup where you begin, you need some capacity, you need some computers to run your stuff on and eventually you reach a size and you have to go figure out all the hard work. Where am I going to put them? Do I need a data center? What kind of network connectivity do I need? And not only that, you have to invest a lot of money, which startups very rarely have in the early days into buying the equipment you need, just so you could run your business. Do the thing you're really trying to do for your customer. EC2 is a game changer. So I started using EC2 at one of the startups I was at before coming here. Actually I had two prior startups before coming to EC2. And the ability to just get capacity when you needed it, you didn't have to go buy computers. You didn't have to have data center contracts. You just said, I need a hundred of these. And suddenly you had a hundred of the instance you were asking for, completely game changing, especially for a startup where you just don't have that capital to invest. And frankly, you don't want to spend your time dealing with data centers when that's not your business, your business is to serve your customers. >> And I can't imagine the last year and a half, we've seen such acceleration of digital business transformation, how startups and enterprises alike would have fared without having the ability to quickly turn on services like EC2 in this time. >> Yeah, yeah. It was just amazing. During COVID times, we definitely saw that rush of everybody trying to go online companies that had been already starting down that path, going online, scaling more. And suddenly it went from zero to 100 in March and everybody had to go online and it was super exciting to be part of EC2 and be able to enable everybody in the world to do that. >> Incredible amount of acceleration, but also maturation and growth in the whole portfolio of AWS. We've talked about that a number of times on The Cube in the last six or eight months or so, you mentioned nine new availability zones coming in 2021. You've been involved in the regional and the local zone build out. Talk to me about how these regional zones, these availability zones are helping enterprises to run their businesses and applications worldwide with the high availability that their customers are demanding. >> Yeah, yeah. So there's the book the location aspect. So we do need to be worldwide because our customers are worldwide. So we need to be where they need to be. And so that's how we think about the growth of our regions and availability zones and now local zones with lower latency to end customers. There's another aspect to availability zones and regions that is super important for our customers availability, foundationally we treat those as fault zones. So their fault boundaries beyond which customers will not experience faults. So for example, the fundamental way that we think about designing our services isolates faults between regions and between availability zones and customers can use that in their designs such that they'll have a Multi AZ behavior and we contain faults along those boundaries so they can design with that in mind, and their applications can be fault tolerant, relying on those foundational fault domains effectively. >> That's even becoming more and more important as consumers become more and more demanding that services are just available. And you can get anything with the click of a link on your phone. That high availability is really no longer a nice to have what EC2 is delivering, it's table stakes for an organization I can imagine in any industry. >> Absolutely, absolutely. Our customers totally rely on that so that they can serve their customers consistently and reliably. >> It's a tremendous amount of growth Elaine, in the first 15 years, you said you've been with EC2 on this side now working for it for eight years, but had a lot of experience with it before when it was probably in its infancy as a startup customer. What are some of the things that excite you most about the direction in which EC2 is going? >> Yeah, I think we are steadily providing more and more flexibility to our customers. So we are providing them with new instance types to suit their particular workloads. So we're getting more into a variety of offerings that customers can use to achieve the outcomes they want. That's exciting. I think probably the thing that excites me the most though, is the work we're doing around custom silicon. So our Graviton, Inferentia, Trainium chips where we are building custom silicon for a number of reasons. A big factor of that is we are giving our customers the ability to have a much better ROI on compute to cost for their workload. So we're trying to make it more and more cost efficient for our customers to do what they want. The thing that really excites me about it, though, I'll tell you the secret thing that excites me about it is not very well known, but Graviton is not only cost to compute higher efficiency, but it is also power to compute higher efficiency. So it's a greener option. So if a customer for a given workload wanted to reduce their carbon footprint, they can move to Graviton and it consumes substantially less power for the same workload. And that makes me really excited. >> That is exciting and something that I think everybody can wrap their heads around. I was reading something about EC2 and Graviton paving the way for another important initiative, and that's telecommunications, some of the big news, that Dish Network is coming out saying we're going to be building our 5g core network on AWS. A lot of work going on there in telecommunications. >> Yeah. Yeah. That's very exciting. And in line with our overall strategy to get much closer to the end customers, again, to reduce that latency, whether those customers are on a 5g network or on the internet, what we want the ability for our customers to be able to provide compute and their applications wherever their customers are. >> Well Elaine, thank you so much for joining me on the EC2 15th birthday event. A lot of innovation has gone on in the first 15 years. We know what you're excited about and I'm sure, can't even imagine what the next five, 10 or 15 years will hold for EC2, its services and the customers that it delights. We thank you for joining us today. >> Thanks so much, Lisa. >> Elaine Harvey, I Lisa Martin, thanks for watching today's session. (light music)

>>thank you. I'm very happy to be here. It's no surprise that Kevin, 19, has changed every business, but how it's changed Business is very strong, Matic Lee, according to the company. Fortunately, we are seeing some interesting themes and some interesting opportunities that really spend across companies. So today's session we're going to talk to three different companies that have had three different experiences and look at what some of the opportunities, challenges and consistencies across these companies are. And I'm thrilled to be here today with three amazing presenters that have very different stories about how they embraced >>the >>challenges that covered 19 created and turned it into opportunity to get started. I'd like to introduce Dr Albert Chan. He is the vice president and chief of digital patient experience at Sutter Health. Following Dr Chan, we have Sean Flaherty, who is the head of technical services, the Kraft Heinz Company, and rounding out our Panelists. Today we have Jennifer Brent, the director, business operations and strategic planning for global real estate at H P E. Thank you everybody, for sharing your time and attention with us today. Let's jump right in now. As I said, we are seeing a great deal of change and opportunity. So I'm gonna ask you to the Panelists to talk a little bit about what the organization is and some of the challenges that they have experienced over the course of 2020. Dr. Shen, let's start with you. Could you please introduce us to Sutter Health and the challenges you faced over the course of 2020? >>Thank you, Mayor Bell. It's great to join everyone. Uh, center Health is a integrated delivery network in Northern California. We serve over 100 diverse communities with 14,000 clinicians and 53,000 employees. Um, and it's a great opportunity to serve our community. Thank you. >>Perfect. Uh, Dr Chen, that was great intro. Sean, could you pick up and tell us a little bit about what's going on at Kraft Heinz and what you've experienced? >>Uh huh. I'm Sean flirty, and I'm currently the head of technical services. I previously was the head of manufacturing for Oscar Mar. I've been with Kraft Heinz for over 30 plus years, working across the supply chain both internationally and domestically. Kraft Heinz is 150 years old. We make some of the most beloved products consumed by all of our employees. And we have made some major big brands. We have craft. We have pines. We have Oscar Mayer planters, bagel bites or write a classical Who laid Philadelphia? Jeff Maxwell house. That's just to name a few little my current role. I'm in charge of technical services, I said, which includes engineering, maintenance, capital spend transformational manufacturing, maintenance and all the productivity pipeline that goes with >>certainly a very wide purview for a big product line. Uh, Gen Brent H P E. Tell us a little bit about what you were doing. >>Thank you, Maribel. Appreciate it. So hopefully everyone is familiar with Hewlett Packard. Enterprise are our main mission is really to advance the way that people live and work through technology. Um, and one of the ways that I'm supporting the company, I work for the global real estate organization. Um, global real estate is is obviously a sort of a key area of focus for everyone. Um, thes days, you know, given the cove in 19 impacts that you're speaking to, Maribel. Um, HP has over 200 sites globally. We operate in over 50 countries. Um, with an employee base of over 65,000. So what we're really focused on right now in real estate is how do we sort of take what's happening right now with Cove in 19. How do we advance? You know, the way that our employees or team members live and work? How do we sort of capitalize on this particular situation and think about what the future of work looks like And how we start to design for and deliver that now? Um, so that's really what what me and the team are focused on. >>Great. So I'm gonna pick up with Dr Chan because, you know, it is covered. 19. And there's been a lot going on in the health care industry. Clearly, um, you know, in your case, could you talk a little bit about what happened when cove it hit? What kind of plans did you have to develop? Because it really wasn't businesses usual. >>Thank you, Maribel. Yes, and indeed you're right. It's a business. Not usual. But frankly, it's something in healthcare. We've always had the face. Whether regards the fires or other disasters, thistle is a unique time for us to being involved in the most intimate parts of people's lives, and this is no different. Um, let me let me harking back to a story. Actually, I think, which illustrate the point. Eso I was in clinic in late February and saw two patients who drove straight from the airport to my clinic. They had respiratory symptoms. Their daughter was concerned about their health and I got advanced warning. I've been reading about this thing called Cove in, and so I had to wear a mask gown, face shield, you name it. And I realized then and there that we had a unique challenge that was confronting us here instead of health. Which is how do we protect the patients and our inclinations as well. So, um, during the week of my birthday, actually, we, um, marshals up a group of people over 200 folks, many of whom I've never met to this day actually came together and designed a telehealth strategy to rapidly respond to covet. We took we typically, we one of things we were doing is telemedicine. And prior to covet, we had 20 video visits per day on average, and after co vid 19, we saw up to 7000 video visits per day. So the rapper was tremendous and it was over. We were essentially given this challenge over a four week period instead of a two year roadmap, which is what our initial intent waas. We trained over 4700 questions to deliver care virtually to meet the challenge, >>that it's simply amazing and shows the power of both the will of individuals and technology coming together to make amazing things happen. And I imagine, Sean, um, in your case, you probably had, well, different something similar in the sense that it's food manufacturing. It's not something that can easily be done remotely. Can you tell us a little bit about what you been experiencing during coded 19? >>Yes, eso. As you said, manufacturing is not something that's not very easily remote. And so we had to quickly address the pandemic and make sure that our operation could stay intact and make our employees feel safe and healthy and make sure that that happens. I mean, across our manufacturing facilities we have put in, um, we require face mask. We require health check assessments. We require a temperature check before anybody enters our facilities. We put digital signage across the facility to encourage social distancing. We've taken our break rooms and redid those so that there's, uh, social distance inside with plexiglass. We staggered are break hours or lunch hours so that people don't congratulate inside there. And then we also have mailed newsletters to ever employees home in both English and Spanish to promote yourself social distancing and wearing face masks outside of work so that they could protect their communities and their families. We've limited visits to a plant to one person per week, and that person can only go to a plant once a week we've done came meeting. We've done team meetings inside of our plants to promote social distancing. We've done lots of activities inside of a manufacturing, please sure that our people are safe and then they go home the same when they came and we don't have any transmission of the virus inside of our facility. >>I think this is so critical because you want people to be able to go to work, to feel safe. And, you know, our food supply chain depends on that. So really excited with the work that you've been doing and very happy that you were able to do it. Jen, I know that HP has manufacturing, but I would like to talk about something slightly different with you because I think you have a mixture of employees. So you're in real estate. How are you thinking differently about what to do with the employees? And you know, some people are calling this a hybrid work concept. What has been your experience with coded 19 and a global workforce? >>Absolutely, Maribel. Thank you. So you're absolutely right. We've got a blend in terms of our workforce. We have your sort of knowledge based workers, Aziz. Well, as you know, manufacturing based workers and also essential support. I t support workers. Um, and those latter two categories have continued to use their offices as part of the essential workforce throughout Cove in 19. And so we've implemented very similar sort of safety measures. Social distancing, you know, PP use Onda like, but as we're thinking about what the future of work looks like and really wanting thio leverage all spaces and and sort of re conceptualize or reimagined, as many people are saying, the future of office, um, we're thinking a bit more broadly. And so as a company, we are in the midst of a of a strategy transformation to become the edge of cloud platform as a service company that is the leader in the industry. Uh, similarly, we wanted to think about our strategy in terms of our workplace in a similar way. And so we're framing it as the edge toe office experience, where by the edge, we mean anything, really, that is outside of the office. So that might be your home office. That might be a customer site. That might be, you know, working on the train on your way to the office for a cafe s. So we're really trying to think of the workplaces everywhere. And how do we really design for that? How do we design for a flow, Um, of a workforce that's really moving and working in a space that at that particular time or moment or day best suits their their work. So we're really tackling this in terms of four key areas. Right now we're looking at what is that experience at the edge? What do we need to make people feel comfortable for people to feel safe and connected How are we then? Adapting our office is how are we pivoting those so that they are they really sort of foster used by a much more fluid workforce on, but they're really fostering collaboration and social and connection. Um, then we're looking at the digital experience being that sort of bridge between spaces on dat sort of equalizer, where everyone has a really similar kind of experience, has the ability to engage on. But it's that piece, really that is so core to our culture and ensuring that we continue tohave that really strong cultural element that is core core to HP. And I'm sure, um, to set our health into Kraft Heinz as well on dfo finally really the mindset because I think any time you move into something like hybrid and you have some people that aren't in your physical proximity, how you engage with them is incredibly important on DSO. I think what's what's most exciting? Really, for us is a technology company is the sort of the key, the key part or or piece that technology plays in that where you know, in the in the past, workplace technology and some of these other pieces collaboration technology may have been seen as more of a nice tohave, whereas now it's really an imperative. Um uh, in our view, for, you know, to really support the future workplace. >>I know when we were just talking with Sean, it sounded like there was quite a bit of communications and collaborations that had to happen with the employee based to make sure that they were up to speed on all the changes that were happening in terms of what their work environment, where was going to be on how it will change going forward. Um, now, on Albert side, this also makes me think that, you know, we talked about this tremendous amount of visits that you started doing with telehealth. Can you talk a little bit about the changes of how that might have changed, what the worker environment was like because I went from seeing a lot of patients in person to doing a lot of telehealth Any other changes that you had to associate with this coded 19 shift? >>Well, thank you very well. I think the biggest change is really our belief in what we could get done. So in other words, there's a there's There's always a fundamental belief of what you can achieve, and we've pushed the limits and we keep pushing it. And and really, it's been quite gratifying, actually, to see our our employees, our staff are clinicians. We had to step up to this challenge and feel empowered to do so. So we're we're seeing new models of care we're seeing, for example, patients. I, for example, I diagnosed a hernia. Believe it or not, be a video, which is I leave the graphical images side for a second. Uh, it was an incredible, credible feet and and I thought I never thought my career that I would be able to do this. But certainly you can, um, and this thing you can attitudes really changed our culture. So, as I mentioned earlier, we really marching up about 200 staff members to come together, many of whom we've never worked together. Frankly, to pull this challenge off, we change our training methodology. We, for example, instead of doing in class classroom training, we essentially held five sessions per day for four weeks straight so that we could accommodate the doctor's schedules and get people ready for telemedicine for example, one of the things we needed to do was get equipment out to our doctors. So we provisioned centrally and in a social distance. Safe manner. Um, several 1004. 4000 plus ipads, for example. So we could deploy them. So consider them centrally, deploy them locally to all our clinicians so they could connect to their patients. And the impact was felt almost immediately. We had stories from physicians who said, Hey, um, I had a family, for example, who was really concerned about their baby, and I diagnosed a neurologic disorder via video, for example, Um, in fact, one of our doctors was quoted as saying, You know, this is this is life has changed so much from Kobe 19, where we're seeing this differentiation between B C before coronavirus and a C after coronavirus and care will never be the same again. So it's an incredible transformation. >>I'm excited for the transformation that we've had because I think it'll bring care Teoh a lot more people more seamlessly, which I think is fabulous now. Yeah, Sean, we talked a little bit about what's going on in your manufacturing environment in terms of adding things like social distancing and other protocols. Were there any other manufacturing changes that happened as a result of that or any other challenges that this new environment created? >>Yes. So assed people started to eat more at home. We had to change our whole manufacturing network as, uh, retool because we service restaurants on the go and those two segments started to drop off. People started buying more of their trusted brands that they are used to. And so we had the retool across our manufacturing network in order to make more products that people wanted. That was in high demand. We increased our capacity across many of our segments. We focused on sanitation to production processes, were still ensuring the highest quality of products concert on lean flow and made flow management inside the facilities. We have put challenge all of our operational assumptions and make sure that we get the most out put that we can during this time. I mean, some of the I think there's four key things that we've learned during this. It's our our speed, agility, our death ability, and I read repeatability, and those four things have come to better ways of what better ways of working increase efficiency, greater flexibility and better focus on what the customer really wants. >>It's actually tremendous to think that you can change a manufacturing line like that that you could be that that responsive to shifts in demand. And I think that that that whole concept we've talked about business agility. If you look at it in health care, if you look at it, um, in a mixed blended environment, like what's going on at HP or if you look at it and manufacturing, we've always discussed it, but we we didn't necessarily have that huge imperative and push to get it done as fast as we've done this time. So it's It's wonderful to see that with the right vision and the right technology, you can actually policing together quite quickly and continue to evolve and adapt them as you see different changes in the marketplace. Jenna I wanted to circle back for a minute because you were talking a little bit about this edged office initiative, and how do you think that changes the employee experience? >>Yeah, it's a good question. I mean, I think it changes it in many ways. In many ways, we're gonna We're gonna hold on. Thio, you know, are are sort of primary core beliefs and behaviors Onda way that we operate a love, you know, the example of sort of the the art of the possible. I mean, one of our sort of call core called cultural beliefs are is is the power of yes, we can, um and I think that this what's been so fascinating and heartening about, you know, this context and the previous two examples is people are just surprised at what they've been able to do about, you know, whether that is, you know, entirely changing in manufacturing line. Whether that is, you know, taking an entire patient diagnosis kind of service entirely digital. I think that people are really becoming exposed far more than they have been in the past, to the truly to the power of technology and what we can dio Onda from an employee engagement perspective. You know, HP, as much as we've had a a pretty flexible way of working where, you know, in the past we've had people working from home. Certainly the core of our culture has always been site based. And I think what's been what you know, what we've sort of been shown through the past sort of 67 months is how much connection you could really establish virtually. You know, it may never be ah, wholesale replacement for what you're able to do in person. Um, but the kind of community feelings that were able thio develop, I think the personal connections and we're letting people into our lives a bit more than we would have. Um, otherwise, but we're really seeing a lot of adaptation. Ah, lot of, you know, efficiency gains from certain people. I think a lot of folks had preconceived ideas about not being productive at home. And I think that, you know, barring some of the sort of unique circumstances of cove it I think that's really been flipped on its head s. So I think, you know, from an engagement perspective, productivity, efficiency. Um, I think, you know, very similar to the prior two examples. What we're seeing is, you know, rethinking the way that we all work and being more sort of fluid. Relying more on technology is actually showing us that we can do things differently. Um, and in a way that actually allows people toe work a lot more flexibly in ways that that suit their own personal style without necessarily, you know, seeing any kind of negative impact on on output but actually in the reverse, you know, really seeing an accelerated positive impact. >>Wonderful. So to close out, I like each of you to tell me, what's the number one thing you've learned in the last nine months of this experience? And how do you think you can use that learning going forward? Perhaps we could start this time with Sean. Yes. So I think >>the one thing that we've learned and we started the journey was really created a culture of we versus by and the and the other thing that I think has really been important during this is management style of leadership style. I think I have had to change my leadership style from one of a servant leader because we're not in the plants now to be able to mentor coach people ends on I wonder what I'm going to call attentional leadership tension leadership. To me visibility. You still got to be seen. You still gotta be able to do things. So you got to use teams you got these virtual facetime Got to do something to make people feel engaged. You have to build trust. And remember, this has gone on for nine months. It's gonna go continue to go on a lot of the people you've never really met person yet. You have to have clarity. I think before we set goals at 123 years. Now it's 30 60 90 days because the environment keeps changing around us so fast. Diversity. You have to be very intentional about being reversed and who you slept on. Your team exclusivity. People still want to see you still want to hear you and they still want to be seen. And they still wanna hurt courage. It's x courage to speak up. It takes courage to create clarity. It takes courage to create a diverse team. It takes courage to create to lead in these chaotic times. So that's really the kind of the biggest takeaways that I've had a broken. >>Thank you, Jennifer. You wanna add anything to that? >>I love everything that Sean just said, Um, and in so many ways, it mirrors all of our key themes that we're thinking about in terms of um, you know, the goodness that we want to take from the past few months, um, and and really apply to our go forward strategy or even emphasize e guess the one the one that I would add, I think it it's probably like encompasses so much of that is really just having a bold, you know, the sort of power and believing in bold moves. So I think what's been so exciting is that we had this really quite bold idea moving Teoh. You know, the future is a hybrid, um, from a workplace strategy perspective and really seeing that embraced, um, and being pretty early on in terms of a company that was developing that strategy. And now seeing that you know, ah, lot of are are sort of competitors or peers or coming out with very similar vision statements, um, I think that that's really been a key learning. And that's been something that's, you know, that's cultural to HP. But really, the power of that kind of vision is, you know, having a sort of bold idea and going for >>it. Awesome. How about you, Albert? How >>do I beat these two? This is amazing. Um I think for me it's really an affirmation. So if I think about health care, we have this unique responsibility and opportunity privilege, if you will, to being involved in the most intimate times of patients. Lives and I have been so hardened by the commitment of our teams of our clinicians to be approachable, reachable even in this face, the pandemic and all these things we're all concerned about each and every day that we're committed to our patients. And, uh, and evidence of that. For example, Alcide, our net promoter score for video are Net net promoter score videos 82 which is on par for our in person clinical care and that that, to me reaffirms the power of relationships to connect to people and to care for people when they need us to care for them to empower them and whether it be the pace of change which we've adapted so quickly, or, um or just our ability to can do, you know we'll do, Um, it's really an affirmation that we were committed to helping people in their daily lives, and it's just an affirmation of the power of people in relationships. So, um, it's been really hardening time for all of us. >>Thank you all for such compelling and inspiring stories. I'm sure the audience will take away many tips and tricks on how to turn challenges into opportunities and strategic advantage moving forward, and now I'm going to turn it back to the Cube for the rest of the show.

>> Narrator: From around the globe, it's theCUBE with digital coverage of Dell Technologies World Digital Experience brought to you by Dell Technologies. >> Hi welcome back everybody, Jeff Frick here with theCUBE coming to you from our Palo Alto studios, with our ongoing coverage of the Dell Technology World 2020, the digital experience, we can't be together this year, but we can still get together this way. And we're excited for our very next segment, really talking about one of the big leverage points that the Dell VMware relationship can result in, so we're excited. Joining us our next guest is Guy Bartram, he is the Director of Product Marketing for Cloud Director, for VMware. Guy great to see you, where are you coming in from? >> Thanks for having me on Jeff. >> Where are you coming in from today? (Guy chuckles) >> So this yeah, this London for me, this is from London. >> Excellent, great to see you. >> In the UK. >> And also joining us, Doug Lieberman, he is the Global Solutions Director for Dell Technology, Doug, great to see you, where are you coming in from today? >> Well, thanks for having me, I'm calling in from just outside of Philadelphia, Pennsylvania in the United States. >> Excellent, love Philly's lived there for a couple of years and man, there's some terrific food in that part of the world, I tell yah. So let's get into--- >> You say--- >> Are you Pat's or Geno's. >> Actually I'll eat either one but I think I prefer Pat. >> Okay buddy, I used to get one of each and eat half and half and piss people off that were the purest, but that's a difference--- >> That's the right way to do it. (Jeff and Guy laughs) >> Right, so let's get into it, you know, before we turned on the cameras, you guys were talking about this exciting announcement that you've been working on for a really long time. So before we get kind of into the depths and the importance, why don't we just go ahead and tell us, what is the big announcement that we're sharing today? Go to you Guy. >> And so VMware and Dell really have worked together and we both have partner programs that are focused on service providers, Cloud Service providers, and systems integrators and strategic outsourcers. And what we've done is work together to build a solution that is really targeted towards them in the cloud arena, so taking our cloud capabilities and solutions and optimizing it for cloud providers and doing that through what we call, leveraging our Dell Technologies Cloud Platform and putting VMware Cloud Director on top of that. >> So that's pretty amazing, and really, to you Guy, what does that enable Cloud Service providers to do that they couldn't do so well before? >> It brings a whole lot of benefits to a Cloud Service provider, I mean, for cloud providers, historically they've had to have infrastructure services that've been, you know, quite heavy for them to build, taken a long time to get the market, and really had a high burn and operational costs and this solution VMware Cloud Director on Dell Technologies Cloud Platform is going to bring them the multitenancy aspects of cloud director and all of the speed and efficiencies in application and infrastructure delivery to enable them to address the common need now around hybrid cloud management and hybrid cloud operations. >> And you talked about before, I'm sorry, go ahead, Doug. >> No, I was saying, you know, I think that the big key piece is that, there're special requirements that cloud providers really need from their infrastructure, from their cloud, that makes it special to their business model, and what this aims to do, is to provide those capabilities in a easily consumable and rapid implementation format so that they can get to revenue faster and they can get to higher level services faster. >> It's funny, you talked about getting to revenue faster, back in the day I worked at Intel and Craig Barrett was famous for TTM. TTM, everyone used to think it was time to market bringing a new product to market, and he said, no, no, no, it's time to money, right, how fast can you get operational, so that you can basically get this thing to start generating revenue, I always think of that when you look at seven 37 sitting at a gate, you know, how do you get it operational? So Doug, what were some of those special challenges that they have in their market and how are you helping them solve them? >> So it's a great question, Jeff, as we work with service providers all over the world, they've given us a consistent message, that the days of the value in their service being, how they build the underlying cloud and how they do that orchestration automation are really behind us, right, they're expecting today, an end to end capability delivered as sort of an appliance for that underlying infrastructure for the cloud components, so that they can focus on the higher level services and the things that provide more value and more margin for them, and so, you know, the as a service offerings that run on top of the underlying cloud. And so what this joint solution does is really provide a validated design so that they can redirect their engineering resources from figuring out how to make that base cloud work in a service provider format, with multitenancy, chargeback, showback, portals, et cetera, and get that up and running faster and not have to worry about how to automate all that themselves, so they can focus their engineering efforts on those higher level services that provide greater value to their bottom line, to be honest, >> Great, that's great, and Guy, I want to go back to you, you know, the Cloud Service providers probably don't get as much of publicity as you know, we hear all the time about the big public Cloud Providers, you know, the big three or four or however you want to count them and we hear a lot about data centers and staff migrating between those two, we don't hear a lot of conversation in kind of the hybrid or the multicloud discussion about the role of the smaller Cloud Service providers. So I wonder if you can share a little bit about how they play in the market, you know why this is a really important segment for everyone's, you know, kind of architecture and ability to deliver applications. >> That's great common, I mean, one of the things we tend to call on our partners internally is the fall of mega cloud, that you know you really haven't heard of, there's 4,000 partners in our partner program and all of them are providing very valuable cloud services. They provide cloud services they've in all areas of cloud, so this could be into Azure, Google, AWS or in their own data centers, and many of them have come from infrastructure rich environments or what we call asset heavy environments and delivering services in these environments. The recent kind of drive to cloud adoption and digital transformation has meant that there's been a growing demand for Cloud Service providers to deliver valuable managed services and professional services to help customer do that digital transformation and really help the customer identify, where their customer's workloads, would be best apt and running. And, you know, cloud providers specialize in delivering these services like Doug was saying, they're looking at that higher value and they brought a lot of skills and capability in those areas. >> That's great, 'cause it's really good to keep in mind they pay a really important role in this whole thing. And Doug I want to go back to you in terms of working together with VMware in the solution space, right, so it's one thing to talk about a relationship between two companies, it's one thing to see Michael Dell and Pat Gelsinger on stage together, it's a whole nother deal to get together and put in the investment in these joint solutions. So I wonder if you could share a little bit more color on not only today's announcement, but what this really means for you guys going forward and more importantly, your customers, and ultimately your customer's customers. >> Absolutely, so Dell and VMware are both committed to really driving the success of our Cloud Provider partners all over the world, and to do that, we recognize that there's an additional level of capabilities that we need to bring together and jointly do that. And so we agreed to work together to go build a series of capabilities that are really targeted at going beyond just the basic HCI market and the basic cloud market and extending that for capabilities that are targeted specifically and built specifically for our service providers. And so this solution that we're announcing today is the first step on a journey, but we both committed to and made investments in, continuing that and adding more and more capabilities as we move forward and really addressing that very specific market. And working with our Cloud Service provider partners to figure out what is the next step, what do they need from us, at the end of the day, we're looking to jointly help them be more successful and accelerate their time to market and their go to market capabilities. >> Right, that's great, and Guy back to you, you actually had some numbers, some IDC numbers that you can share in terms of some of the real measurable benefits of this. >> That's right Jeff, yeah, we have, IDC did a recent analysis for us with about 12 partners interviewed across the globe, and some of the results that came back were pretty astounding actually, this pay-for is available on our VCE product page on vmware.com. But just as kind of summarize, you know, we talk about getting to revenue faster, they found that on average service providers were able to onboard customers, i.e migrate them, into their cloud environment around 72% faster, 57% faster delivery of new services and we all know that, you know, portfolio and construction of services takes a long time, but you get business units to buy in to give it support services, so 57% faster delivery of services is incredible. And then, you know, obviously getting to revenue 32% more revenue from VCD services than without VCD and 51% overall more growth with VCD from things like more efficient operations, which are also marked at like 31%. So, you know, significant advantages to having Cloud Director bringing those economies of scale, bringing that capability to migrate from a customer premise into service providers cloud, and then obviously be able to utilize multiple larger clouds across multiple regions. >> That's great, and Doug, I wonder if you could share, are there some specific applications that are driving this more than others, is there any particular kind of subset of the solutions that you can highlight where you're getting the most demand and where you see kind of the both short term opportunity as well as mid and longterm opportunity? >> A great question, I think it really evolves around a couple of different aspects. So one is from a pure security standpoint and things like data sovereignty, we're seeing an increased demand for the service providers that are our partners, as in the ecosystem of cloud, there will always be a role for the hyperscaler clouds as well as the role of these independent Cloud Service providers that are at the next tier down, both for the data sovereignty issues, things like GDPR, but as well as kind of that personal feel, that personal touch and specialty in applications, some of the specific areas we're seeing are things like business process management capabilities, database as a service, VDI as a service, but even more critically things like cyber recovery and backup as a service we're seeing, especially in the current situation that we're in, really an uptick in the cyber attacks and the ransomware, et cetera, and so solutions such as our cyber recovery are critical in those capabilities and those higher level services tied into and integrated with an overall service provider framework are key. And so in the area that we're really seeing uptake are really the business critical mission functions that enterprises are looking to run in a trusted partner's data center, and that's what we're seeing, where we're a lot of traction for this Dell Technologies Cloud Platform, combining VCD and VCF together to give you all those features and enterprise reliability. >> Right, and I didn't ask you Guy kind of the partnership question about having the opportunity to put your capability, you know, on the Dell Cloud Platform, opens up a whole new set of field resources, a whole new set of technical resources, you know, a whole different resources, not that VMware's short on resources by any stretch of the imagination, but it's certainly an additive, you know, kind of one plus one makes three opportunity. >> Yeah, I mean, it's great to be doing this and we've actually already been doing this on a couple of other initiatives, so from my perspective, I, you know, I manage Cloud Director Portfolio and we've already integrated Dell, Data Domain Dell, Avamar backup solutions, Data Protection Suite, into VCD as self service and we've already put in quite a bit of work, working together with Dell on that, as we go forward we're going to be putting more work into supporting VCD on the Dell Technologies Cloud Platform and integrating more services from Dell and from other vendors into the solution as well. So all we want to really provide is the capability for service provider to have the easy to consume hardware model, easy to consume subscription software model, with our program, and then the extensibility of services over and above just the infrastructure layer. So looking at things like object storage, and as Doug said, data protection, migration services, container cluster services, there's a myriad of services that VCD provides today out the box, and then there's the a whole extensibility framework, which we use when we work with partners, like we've done with Dell to deliver things like data protection. >> Yeah, I want to go back to you Doug, in terms of kind of a higher level, this whole transition to as a service, you've been in the business for a long time, you've been in the solutions a long time, but, you know, switching everything to as a service, as often as we can, and as frequently as we can, and as broadly across portfolio is really a terrific response to what the customers now, are looking for. So I'm wondering if you share some color on, you know, this philosophy of trying to get to, as a service, as much as you can, across the broadest solution set as you can. >> Yeah and if you look over the last decade, and decade and a half, there has been this increasing trend to moving to as a service offerings and the public clouds really drove a large part of that, than in tier two service providers around the globe. The key piece especially in the current business model, then going forward is how do you optimize, your CapEx versus OPEX and how do you really leverage the IT infrastructure to the maximum extent possible, based upon current business conditions, and that means the ability to grow and train and the ability to only consume what you need. In the past, when we had traditional data centers, you basically built for the worst case, and so the worst case was you had, an accounting run that happened at the end of the month that required a lot of processing power, then you built to that and that's what you use, and for the rest of the month, it really mostly idle. The cloud model really gives you the ability to A, improve their, or only use what you need and consume when you want to use it, but also adds in really shifting the responsibility for the management and the operations into someone, people who are experts in that area, so that again, you as a business can focus on your mission critical aspects of what you do whether that's developing a drug, building cars, making pizza, whatever it is, really as a service model enables your business to drive their core competency and not have to worry about the IT infrastructure that other people can do more efficiently and with better value than you could do it internally. And all that drive to that as a service model with the additional financial models that really aligned to the business paradigm that really companies are looking for. >> As you're saying that I'm thinking, wow, remember those days when our worst case scenario, was running a big batch load at the end of the month or the end of the quarter, and that would be re-missed, right, we are 2020, we're spread out all over the country and the world on both sides of the Atlantics. If I didn't say something about, you know, kind of the COVID impacts in terms of this accelerate, 'cause we hear it all the time in social media, right, who's driving your digital transformation, is it the CEO, the CIO, of COVID, and we've moved from this kind of light switch moment and then merged to, hey, this is an ongoing thing, and you know, kind of the new normal, is the new normal. And it's really shifted, a lot of people are talking about, you know, kind of shifts in the cloud infrastructure, the direction of the traffic, right, from going now from East to West and it's North to South, 'cause it's going to everybody's home. I wonder, I'll go back to you Guy, in terms of, the response that you've heard from some of your customers, in a response to, you know, kind of A, let's put a stop gap in early March that was interesting, and critical, and done, but now, kind of looking forward as to, you know, kind of a redistribution of workloads and architecture and users and I think Doug talked about security. How are you seeing any kind of ongoing effects and how is this impacting, you know, kind of you go to market and what you guys are bringing to market. >> Yeah, we're definitely seeing a lot of change in the way that service providers are trying to address this now. At the start of COVID, it was really a struggle, I think, for everyone to get the resources that they required to keep customers up from running, a lot of people started re-examining their disaster recovery contingency planning, and realizing that actually, what has happened in the last couple of years is, you know, workloads have exploded, a lot of patient workloads have completely gone through the roof and container workloads have grown drastically, and what's happened is the contingency plans behind all this stuff haven't changed and they just simply can't keep up the dynamic nature of the way we're doing business. Quite simply put technology is outpacing our weight, our ability to deal with that, so, you know, service providers need to provide a platform solution that enables them to be able to orchestrate at scale and enables them to orchestrate securely at scale, and really that means they've got to move away from this is hardware analog and move into virtual resourcing, cloud resource pooling elasticity, and particularly hypothesy. I know VMware we talk a lot about hybrid solutions and multicloud, but it's a reality when you look at where customers are today in their cloud journey, most of them have a footprint in their premise, have a footprint in a cloud provider premise and have multiple footprints in public cloud environments, so they need to have that consistent security model across that, they need to have data contingency and backup solutions, and someone needs to be in that to manage that, and that's where the service providers come in. They need to move away from the kind of infrastructure day to day operations that they were doing before and scale it out to now application protection and application development environments. >> Right, so Doug, I'm going to give you the last word as we wrap up this segment, you know, it's easy for us and pundits and people to write about multicloud and hybrid cloud and all these concepts, you guys actually have to make it work on the ground with real customers and real workloads. So I wonder if you could just kind of, you know, share your perspective, you've been working on this Dell Cloud Platform, you know, kind of how you see this evolving over time, and again, kind of what gets you up in the morning as you look forward as to what this journey is going to be over the next six months, one year, two year, three years down the road. >> Brought a lot of functionality capabilities to the world, right, the ability to consume things as you need them, the ability to really rely on a combined set of clouds and multicloud, and if you look at any enterprise that by any estimate, any company of any size, it's probably got 12, 15 clouds that contain their multicloud between using hyperscalers, tier two service providers, as well as cloud based services like Salesforce.com or Office 365, and you combine all those together and what that provides is a lot of flexibility, a lot of functionality, but also an extreme amount of complexity. And that complexity is really where Dell Technologies Cloud and Dell Technologies Cloud Platform is looking to help and to reduce that complexity, 'cause ultimately a successful enterprise is going to leverage the best from multiple clouds across multiple different implementations in order to provide the end to end IT experience that they need for both their external facing and internal IT operations. And with Dell Technologies Cloud Platform and working with our service providers, what we aim to do is to simplify the implementation of those multiple clouds and how they work together and make it as seamless as possible to shift workloads where they need to be, see your entire virtual enterprise IT environment, no matter where it's running, and to really optimize on your business to understand how you're using cloud, where you're using cloud, and how those clouds work together. And so the integration of all the different features with VMware and Dell bring together that end to end capability to significantly simplify the multicloud experience, and then ultimately our service provider partners, can help you on that journey to provide that management and orchestration across those different clouds and the data transformation, the digital transformation necessary in order to drive success. >> That's great, well, thank you Doug, for putting a nice big bow on it, and congratulations to you both for getting this release out, I know there's a lot of hard work and effort behind it, so it's always kind of good to finally get to expose it to the real world, so thanks for taking a few minutes with us. >> Great, thank you for having us. >> Absolutely. >> Yeah thanks Jeff, thank you. >> All right, he's Guy, he's Doug, I'm Jeff, you're watching theCUBE's continuous coverage of Dell Technologies World 2020, the digital experience. Thanks for watching, we'll see you next time. (soft upbeat music)

>> From the cube studios in Palo Alto in Boston, connecting with thought leaders all around the world. This is a cube conversation. >> Hi, I'm Stu Miniman And we're digging in with the VMware cloud on AWS update, of course, an important solution set we've been talking about for a couple of years. If you see we've done interviews with some of the VMware and AWS executives, we did a deep dive on some of the technology. And now we get to dig in with one of the users of the technology. Of course, the executive talk about the proof of how many customers have been using it. So happy to welcome to the program I have two guests from PLM insurance. First, sitting right next to me on the screen is BJ Gardner, who's the lead system architect. Next to him is Dave Zeigenfuss, who is a senior systems architect. BJ and Dave, thanks so much for joining us. >> Thank you for having us. >> Thank you for having us. All right. So BJ, just for our audience that does not know, Pennsylvania Lumberman's Mutual Insurance Company, give us a little bit about The company 125 years in history, obvious with the name, it's in the insurance business but help us understand, you know, what your business is and what you and Dave do for the organization. >> Sure, so Pennsylvania Lumbermens has been around for under 125 years, we just celebrated the 100 and 25th year. This February Actually, we are commercial insurance company, property Casualty. And we specialize in the wood niche. So we cover everything from lumber yards to auto fleets that have anything to do with moving wood selling wood. So we're pretty niche, we're pretty specific in our brand. And we're a mutual insurer. We're one of the few if not only one, left that does not offer insurance on mutual space >> Alright, and BJ give us a little bit of snapshot from an IT standpoint, obviously, you're using VMware, cause you're here, talk to us about what data centers and cloud usage looks like for PLM. >> So I've been without Pennsylvania Lumbermens for about 15 years, and we were operating in full on-prem with bare metal servers, and 2007-2008, We started with the VMware product set. And since then we've been moving little by little to the cloud. We have many of our core applications are sitting with vendors in the cloud as of right now, we have a small data center in Philadelphia that is an on prem. And then we have, which we'll talk about, why have cloud data center as a service model with the VMware Certified cloud partner called Faction. And then we also now have our disaster recovery as a cloud product. >> Excellent. Since we're talking about the the VMware cloud on AWS bring us inside a little bit,that DR In this case that you're using. That hybrid model, help tease that out. BJ will Start with you. And I'm sure, Dave will have some color to give after you share. >> Sure, I mean, you know, when you're talking about disaster recovery in general, the need to maintain business continuity, while keeping a lean IT staff and with no extended downtime and data loss is just... it's not an option. You can't afford to be down, you can't afford to lose data. So having a cloud service now for disaster recovery, or at least the concept of that helps us more IT shop, in the way of resources that we just don't have on hand on staff. So, that's, pretty much the biggest goal for us, is to maintain business continuity and you know, with our lean staff at the same time. >> Echoing BJ a bit, having an on prem solution and really, to BJ'S point about our lean staff, It made things quite cumbersome for us with maintaining backups replications and such. There was a lot involved. It was very time consuming. So the handoff to utilizing VMware cloud for our disaster purposes really, really helped that benefit our team as a whole. >> All right, you mentioned your partner on this solution is Faction. Help us understand how you made the decision to go down this path. >> So I can give you a quick... a quick rundown here how Faction came to be. so we're located our corporate is in fellow Philadelphia PA. We occupied two floors in an office building. Our data center was on the one floor we were consolidating. And we moved up to just one single floor. So we basically lost the footprint of the data center. So I went out hunting for co location type vendor, and hooked up with Faction. And yeah, so we've been with Faction for since 2015. We've had their, I call it kind of co lo, plus data centers as a service model, since then, since 2015. And we've been with them doing different initiatives here and there over the years and disaster recovery as a service is now one of them. >> Great, Dave, you've maybe supply a little more color on that piece. >> Yeah, sure. Yeah, the use of VMware cloud with Site Recovery Manager. Again, from a technical standpoint, it was second to none as far as the flexibility it gave us to grow our workloads, to maintain them. Recovery point objective was what really sold me. It allowed us to get extremely granular from a business continuity perspective. And, yeah, I'm a fan. I just, I really like VMware cloud with SRM. It's proven to be top notch. >> Yeah, maybe follow up on that, you've been a VMware customer for a number of years, you're familiar with the tooling, and everything else like that. So, how long did a solution like this take to roll out? >> So, I will guess so, absolutely, there was a good portion from when we started, so you have to kind of put it in perspective, because we had a data center in Atlanta, Georgia, that was our data recovery site with action. So we had a two fold project, we were going into a contract year, a renewal year. And Faction pitched, the AWS VMware on AWS service. So we were decommissioning a data center at the same time as we were rolling it out. So I'll just give you the quick timeline. So November of 2018, was basically the contract negotiations. We finalized everything kind of in February of 2019. As far as kicking off the call on how we are going to actually do the project. Work began around April of 2019. Faction went ahead and set up the AWS DDC environment in early May. Faction builds out the environment for the rest of May. June, we did some non disruptive load testing on the environment in AWS. We set up the replication recovery group build out throughout the summer of 2019. And then we had a full sign off in September 17th actually 2019 so I'll just kind of highlight though, in that process, that it took roughly about four months to do the full build out testing and the Atlanta data center decommissioning. >> Okay, and PJ after having done this, we've now got DR as a Service, what are the hero numbers? Have you reduced their cost savings loannes, How do you report up? The success or result of what you've done so far? >> Yeah, so speaking to that, so when we did the contract negotiation, in November of 2018, one of the things we realized when we were pitching the cloud disaster recovery as a service model, we saw roughly about a 20% annual savings in moving to this cloud service. So, a breakdown of what kind of the savings is it's pretty much in Atlanta we have some resource costs because we're running basically on a pillow type environment with with Baxter. and then we had a circuitry call, so we had a point to point line that would run out to, actually to New Jersey and then down to Atlanta. So we that cost as well. So we saved basically, we ripped out the point circuit And we got we offloaded some resource costs. So, like I said about a roughly about a 20% cost savings. >> Alright, so that that's some of the hard figures. Dave, bring us inside a little bit operationally, obviously, there's got to be a little bit of changes to how you manage things, automation is, has been hot for years, but even more so when you talk about cloud environments. So, how is this deployment, changed what the workers are doing and beyond that? >> Well, it's it's simplified things quite a bit, just by the partnership with Faction and in conjunction with VMware cloud for our disaster recovery solution, It's offered many benefits. For one, we had a primary engineer who left the company, we found some benefits to not having to fill that staff resource, so that that was also a positive from a money aspect. But as far as the day to day functioning where we go about doing things up, it really took things off my plate, off the rest of the teams plate And just really, really gave us a peace of mind as it pertains to our, our infrastructure and our data being secured. >> All right, well, I want to give you both the final word. What learnings do you have out of this? Any best practices you'd share? Or there's also some updates coming, taking VMware being able to take advantage of the latest bare metal offering from Amazon? I'll let you choose maybe BJ, we'll start with you and wrap with you Dave as to that those final words that you would share with your peers >> Yeah, I'll certainly start it off. I mean, coming from my perspective as kind of the manager of the team here, our goal as a company, our goal as an IT shop, our goal as an operations team, is to ensure the company's technology needs, will be met after, in the event of a disaster. And that is the key. You want to protect itself, you want to protect the data, you want to protect the customers. So, in the case of the cloud for us, is maintaining business continuity while reducing physical footprint and keeping the IT operations lean, like I had stated before. And one of the most important things and this is not just about disaster recovery, but establishing good partnerships with vendors, is absolutely imperative. Because I don't care how big your shop is, and again, we're on the small side, obviously, but you can't you can't do it alone. So you need really good strong partnerships and good relationships with them. >> And I would say, make sure you are Identify your critical business workloads. Know your environment, absolutely. It's imperative. Get it, you have to plan efficiently. And by all means, test, test test test, you can't test the solution enough. So that's really about all I have. >> All right, Well, David, BJ, thank you so much for joining us appreciate you sharing your your journey along and wish you the best of luck with the solution going forward. >> Thank you. >> Thank you for having us. >> And thank you for joining us for this update VMware cloud on AWS, be sure to check out the cube.net for all the rest of the coverage we have both in the VMware and AWS ecosystems. I'm Stu Miniman And thank you as always for watching the cube. (upbeat music)

(upbeat music) >> Man: From San Francisco it's theCUBE covering Accenture Tech Vision 2020 (upbeat music) brought to you by Accenture. >> Hey, welcome back everybody. Jeff Frick here with theCUBE. We are high atop San Francisco. It is absolutely beautiful outside. Sun is going down, we're here for a really special event, It's the Accenture Tech Vision, kind of unveiling of the five things that we should be paying attention to as we look to 2020 the year that we're going to know everything with the benefit of hindsight. So it's pretty exciting, it's pretty exciting time. And we have a new guest, Mike Redding, he's the managing director of Accenture Ventures telling us where the Accenture Ventures plays in all this stuff, so Mike, well, welcome. >> Well, thanks for having me, I'm really excited to be here. It's a big day here at Accenture with the launch of the 2020 tech vision. You know, and one of the key trends is about innovation DNA, which is really saying, how does an organization connect to the external ecosystems to systematically and scalably and sustainably innovate? And that's part of the role of Accenture Ventures. >> Well, it's an interesting play, right? Because unfortunately Clayton Christensen just passed away, my favorite business writer ever. And the whole innovator's dilemma is that smart people working at big companies making sound business decisions based on revenue and their customers will always miss this continuous change. So really you need some other things to help motivate that. And that's really piece that you guys play. >> Right, exactly cause what, you know, we're a bridge builder between those highly successful large enterprises, which are big, they're slow and they're risk adverse, and the startups, which are small, fast and nothing but risk. And so for us, the role of Accenture and Accenture ventures as being part of that innovation DNA is to say, let's make a bridge, let's figure out how the elephant can dance. And as a result, not get caught up in those disruptions, but in fact leverage them to propel those big enterprises forward. >> Right, now you guys invest in all types of areas, Ais, looking through the portfolio, security, big data, I love this Industry X Dot O, what is Industry X Dot O? >> Well, so, you know, a lot of places talk about industry 4.0 but we're like, why put it, you know, X dot O, is make it a variable? five point O, six point O, which makes it evergreen. Which says, every industry on the planet is going through a transformation, you know, powered by AI, powered by all those areas you mentioned. And as a result, we want to make sure that whatever the future of any industry is, Accenture is part of it and we're bringing in the startups and of course the big technology players that are going to be the fundamental players making that transformation possible. >> Right, there's so much synergy, right? Because for the little guys, right? They've got all the juice behind the innovation and the really smart people and they're kind of breaking things and moving fast, but the challenges there are scale and a sales force and marketing and reach and distribution and all these things that are not too hard for the big guys. >> Right, and so that's why it's a marriage made heaven, right? Again, if you can bring, I always like to say the analogy of you've got the aircraft carrier and then you have all the battleships and the PT boats circling around it, that's a battle group. And so that's what we really see as the opportunity is to bring what each strength, the strength of that disruption and passion and energy and capital to marry to market scale and data and customer base, right? Put those things together, unstoppable force? >> How do the enterprises, you know, kind of view it, do they, obviously they see the value, you wouldn't be doing what you're doing, but is that something that's attracted to them? Is it too disruptive to them? How do they try to work these little startups? Cause (laughs) the other thing, right? Is always vendor viability when you're a little startup doing business with a big company and they can kill you with meetings and there's all kinds of, you know, kind of interesting things that can happen to screw that up. >> Well you're right on and so that's part of where, you know, Accenture comes in as that broker, that bridge maker, because we help each other find how to match up, how not to crush the little guy with infinite meetings, you know, in an enterprise, you know, six months is quick, in a startup, that's a funding cycle, right? And so we've got to find a way to meet each other in the middle and as a result, get the strength of each, but pointed in the same direction and really, you know, become really good dance partners. And that's what we really think any organization, cause they know they need to do it, they know they want to do it, they just don't know how. And that's the gap we help fill. >> And then how do you find your investments? Are you partnering with other venture firms? How are you kind of out prospecting for new opportunities? >> Well, so for us, since we're a corporate strategic, we're really focused on the future of our client's business, the future of the marketplace. And so for us, it's a network game. It's, you know, it's everything from what the corporate venture units at our clients are up to where they're seeing strategic bets. Of course, we're the VC, you know, of Sand Hill Road, of Tel Aviv, of Shenzhen and Shanghai, you know, Bangalore, you know, there's so many great venture capital communities. We love the syndicate, we love friends because we, you know, a financial VC will bring their discipline and we'll bring Accenture's discipline and that's a combo pack that one plus one is three. >> Right, so I want to get your take, you've been in this for a while -- >> Oh, yeah. and one of the themes that we hear over and over, right, is the acceleration of accelerating pace of technology innovation, right? And this exponential curve and people have a hard time with exponential curves, we like linear curves. But it's getting steeper and steeper and steeper. So you know, from your kind of cap bird seed, as you've watched the evolution, do you see, you know, kind of, is this the only way for the enterprises to keep ahead of these things? Is it just an augment? Is it more important than it used to be? How has the landscape kind of changing as this acceleration just keeps going and going and going? >> Well, I think that the era of build it all yourself vertically integrate it So, you know, start to finish, soup to nuts yourself, you can't do it, right? If you're a large incumbent and, but also if you think about this way, and I would talk to audience especially, you know, business audience and say, "Who's got enough budget?" Nobody, there's no such thing as enough budget, the government doesn't have enough budget, right? Nobody does, but if you partner, you can leverage other people's money, their investment cycles, and as a result, for every dollar you have, you can get multiple dollars of leverage. And as a result, no matter how fast it's going, because of the Public Clouds, because of the big software players, you can get so much further. So even though things are moving faster, what you can leverage to adapt to that change is more powerful than ever before. So the good news is the rate of change is fast, but you're not starting from dead stop. You're jumping on a moving train and going where it's going and putting your own business spin on it. >> Right, the other piece is kind of the disruptive speeds. It's funny you mentioned Amazon just, you know, watch a lot of great interviews with Bezos. One of them, he talks about AWS having, you know, a seven-year uninterrupted headstart because no one down the road in Redwood shores or Philadelphia or Waldorf was really paying attention to the little bookseller up in Seattle as a competitor for enterprise infrastructure. So you know that which is going to get you is often not the competitors that you're benchmarking against. It's not the same people that you've been competing with but can completely come out of left field. >> Well, and so that again, is why we really believe passionately that with this future, the next few years, those enterprises that have an innovation DNA that get out of their foxhole and don't just look at your bank, don't just look at FinTech, look at all tech and thanks to this thing called the internet. It's really possible, and language translation, even if you don't speak Chinese, you can get a sense of what's happening in China, where you can call a friend like Accenture and we can hook you up. And regardless of the fact is you can now, if you cast that wide net, if you challenge yourself to get out of that Foxhole and look around, well then suddenly you can't be surprised. You can see it coming and you can then use your superpowers, which is incumbency, scale, balance sheet, customer base, you know, loyalty, all those things that you brand, all the things that make you strong, you can now append that disruption to it and basically, not get disrupted. So I think that's, that's the formula for going forward. >> Yeah, well, I love the one plus one makes three formula cause it really is kind of a match made in heaven really bringing together two sets of strengths that the other person or the other party doesn't really have. So you guys been at it for awhile and continued success. >> Well, thank you very much. All right. Well, Mike, thanks for taking a minute. He's Mike, I'm Jeff, you're watching theCUBE. With the Accenture Tech Vision launch 2020. Thanks for watching, we'll see you next time. (upbeat music)

>> Narrator: Live from Washington, D.C., it's theCUBE covering Boomi World 19. Brought to you by Boomi. >> Welcome back to theCUBE, the leader in live tech coverage. I'm Lisa Martin, John Furrier is my co-host, and we are at Boomi World 2019 in Washington, D.C. Very pleased to be joined by the founder of Boomi and the co-founder and CEO of Guru, Rick Nucci. Hey, Rick. >> Hello. >> Lisa: Welcome to theCUBE. >> Thanks for having me, this is very cool setup. >> Lisa: Yeah, isn't it?! >> Rick: Yeah. >> So this is a founder of Boomi. It's pretty cool to have a celebrity on our stage. >> Rick: I'm not a celebrity. (laughs) >> (laughs) Talk to us about all that back in the day back in Philadelphia when you had this idea for what now has become a company that has 9,000+ customers in 80+ countries. >> Yeah, I'm beyond proud of this team and just how well they have done and made this business into what it is today. Yeah, way back in 2007, we were really looking at the integration market, and back then, cloud was really an unknown future. It was creeping up the Hype Cycle of the Gartner. Hype Cycle's my favorite thing they do. A lot of people were dismissing it as a fad, and we were early adopters of cloud internally at Boomi. We were early users of Salesforce and NetSuite and just thought and made a bet and a lot of this stuff is luck as any founder will tell you, any honest founder will tell you. And recognize that, hey, if the world were to move to cloud, how would you actually think about the integration problem? Because it would be very different than how you would think about it in the on-prem days when you have everything in your own data center behind your own four walls. In this world, everything's different. Security's a huge deal, the way data moves and has to mediate between firewalls is a big deal. And none of these products are built like this and so, really wanted as a team, and I remember these early conversations and had the willingness to take a big bet and swing for the fences and what I mean by that is really build a product from the ground up in this new paradigm, new cloud, and take a bet and say, hey, if cloud does take off, this will be awesome for Boomi. If not, well, we'll be in the line of all the other startups that have come and gone. And I think we ended up in a good spot. >> Yeah, that's a great point, Rick, about the founders being honest. And a lot of it is hard work, but having a vision and making multiple bets and big bets. I remember, when EC2 came out, it was a startup dream, too, by the way. You could just purchase a data center. But it wasn't fully complete, it was actually growing very fast. More services were coming on, they were web services, so that was API-based concepts back then. When was the crossover point for you guys going, "okay, we got this, the bets are coming in. "We're going to double down, we're going to double down on this." What were some of those moments where you started to get visibility that was a good bet? And what did you do? >> Yeah, what it really was was the rise of SaaS, very specifically, and the rise of business applications that were being re-architected in the cloud. And everybody knew about Salesforce, but there weren't a lot of other things back then. And there was NetSuite and a handful of others, but then, you started to see additional business units start to build cloud, and you had, in the HR space, with success factors in Taleo and marketing automation space with Eloqua and Marketo. CRM space, we all know that story, e-commerce space procurement, and you start to see these best-of-breed products rise up which is amazing, but as that was happening, it was proliferating the integration problem. And so what became really clear to us, I think, as we were going through this and finding product market fit for Boomi, again, back in 2007, 2008, that was the pattern that emerged, like hey, every time someone buys one of these products, they are going to have to integrate 'cause you're talking about employee data, customer data. You have to integrate this with your other systems and that was going to create an opportunity for us and that was where we were like, okay, I think we're onto something. >> You know, to date, we've been doing theCUBE for 10 years. We made a big bet that people, authentic conversation would be a good bet, turns out it worked. We love it, things going great, but now, we're living in a world now that's getting more complex and I want to get your thoughts that Dave Vellante, myself, Stu who have been talking about how clouds changed and we were goofing on the Web 2.0 metaphor by saying, Cloud 1.0, Cloud 2.0. But I want to get your thoughts on how you might see this because, if you say Cloud 1.0 was Amazon, compute storage, AtScale, cloud NATO, all started there. Pretty straightforward if you're going to be born in the cloud, then you could work with some things there, but to bring multicloud and for enterprises to adopt with this integration challenge, Cloud 2.0 unveils some new things like, for instance, network management now is observability. Configuration management is now automation (chuckles). So you start to see things emerge differently in this Cloud 2.0 operating model. How do you see Cloud 2.0? Do you believe that, one, there's a Cloud 2.0 the way I said it, and if so, what is your version of what Cloud 2.0 would look like? >> Yeah, I think, yes, definitely think things are changing and the way that I think about it is that we're continuing to unbundle, and what I mean by unbundle is we're continuing to proliferate... Buyers are willing to buy and, therefore, we're continuing to proliferate relatively narrower and narrower and deeper and deeper capabilities and functionalities. And one big driver of that is AI, specifically, machine learning, and not the hypey stuff, but the real stuff. It's funny, man, when you compare, right now, AI, and what I was just talking about, it's the same thing all over again. It's Hype Cycle crawling up the thing, okay. But now, I think the recipe for good AI products that really do solve problems is that they're very intentionally narrow and they're very deep because they're gathering good training data and they're built to solve a very specific problem. So I think-- >> Like domain expertise, domain-specific-- >> Exactly, industry expertise, domain expertise, use case. If you're gathering training data about a knowledge worker, the data you'll gather is very different if you're a salesperson or an HR professional or an engineer. And I think the AI companies that are getting it right, are really dialed in and focused on that, so as a result, you see this proliferation of things that might be layered on top of big platforms like CRM's and technologies like Slack, which is creating a place for all this to come together, but you're seeing this unbundling where you're getting more and more kind of almost microservices, not quite, but very fine-tuned, specific things coming together. >> So machine learning, I totally agree with you, it's definitely hype, but the hardcore machine learning has a math side to it and a cognition side, cognitive learning thing. But, also, data is a common thread here. I mentioned domain-specific. >> Rick: All about the data. >> So, if data's super important, you want domain expertise which I agree with, but also there's now a horizontal scalability with observation data. The more data you have, the better at machine learning. It may or may not, depending on what the context is, so you have contextual data, this is a (chuckles) hard thing. What's your view on this because this is where people maybe get caught around the axis of machine learning hype and not nearly narrowing on what their data thinking is. >> Rick: 100%. >> What's your--? >> 100%, I think people will tend to fall in the trap of focusing on the algorithms that they're building and not recognizing that, without the data, the algorithms are useless. Right? >> Lisa: Right. >> And that it's really about how, as a ML problem that you're trying to tackle. Are you gathering data that's good, high-quality, scalable, accurate, protected, and safe? Because now, for different reasons, but again, just like when we were moving to cloud, security and privacy are utmost important because, for any AI to do its job well, it has to gather a lot of data out of the enterprise and store it and train off of that. >> It's interesting a lot of the cloud play. I mean sales was just a unicorn right out of the gate and they were a pioneer, that's what it is. They were cloud before cloud was cloud as we know it today. But you see a lot of things like the marketing automation cloud platform. It's a marketing cloud, I got a sales cloud. Almost seem too monolithic and you see people trying to unbundle that. I think you're right. Or break it apart 'cause the data is stuck in this full-stack model because, if you agree with your sets, horizontal scalability and vertical integration is the architecture. Technically, that's half-stack. (chuckles) >> Yes, yes. >> John: So half-stack developers are evaluable now. >> Totally, and yes, I like that term. The other problem that I think you're getting at is tendency isolation of that data. A lot of things were built with that in mind, meaning that the best AI you're going to build is only going to be what you can derive from one customer's set of data. Whereas, now, people are designing things intentionally such that the more customers that are using the thing, the better and smarter it gets. And so, to your point about monolithic, I think the opportunity that the next wave of startups have is that they can design in that world and that just means that their technology will get better faster 'cause it'll be able to learn from more data and-- >> This hasn't been changing a lot in cloud. I want to get your thoughts because you guys at Boomi here are on a single-tenant instance model because the collective intelligence of the data benefits everybody as more people come in. That's a beautiful fly, we'll feel a lot like Amazon model to me. But the old days, multi-tenancy was the holy grail. Maybe that came from the telcos or whatever, hosting world. What's your view on single-tenant instance on a SaaS business versus, say, multiten... There's trade-offs and pros and cons. What's your opinion, where do you lean on this one? >> Yeah, I mean we, both Boomi and Guru, so two eras worth or whatever. You have to have some level of tenancy isolation for some level of what you do. And, at Boomi, what we did is we separated the sensitive, private data. Boomi has customers processing payroll through its product, so very, very sensitive stuff absolutely has to be protected and isolated per tenant, and Boomi and Guru is signing up for that, and the clauses that we sign to are security agreements. But what you can decouple from that is more of the metadata or the attributes about that data and that customer, so Boomi, you're referring to, launched way back when Boomi Suggest which basically learned. As all the people were building data maps, connecting different things together, Boomi could learn from all that and go, oh, you're trying to do this. Well, these however many other customers, let me suggest how these maps are drawn, and Guru, we're following a very similar pattern, so Guru, we store knowledge which also tends to be IP for a company and so, yes, we absolutely adhere to the fact that only a handful of our employees can ever see that stuff, and that's 'cause they're in devops, and they needed to keep things running, but all the tenants are protected from one another. No one could ever leak to another one. But there are things about organization and structure and tagging and learnings you can get that are not that sensitive stuff that does make the product better from an AI perspective the more people that use it. And so, I don't know that I'm giving you one or another, but I think it does come down to how you intentionally design your data to it. >> John: Decoupling is the critical piece. >> Absolutely. >> This is the cloud architecture. Decouple, use API's to connect highly cohesive elements, and the platform can be cohesive if shared. >> Absolutely, and you can still get all the benefits of scalability and elastic growth and, yeah, 100%. >> Along that uncoupling line, tell us a little bit briefly about what Guru is and then I want to talk about some of the use cases. I know I'm a big Slack user; you probably are too, John. Talk to us about what you're doing there, but just give our folks a sense of what Guru is and all that good stuff. >> Sure, I mean Guru's, in some ways, like Boomi, rethinking a very old problem, in this case, it's knowledge management. That's a concept we've talked about for a long time and I think, these days, it has really become something that does impact a company's ability to scale and grow reliably, so very specifically, what we do is we bring the knowledge that employees need to do their job to them when they need it. So imagine if you're a customer support agent and you're supporting Spotify, you're an employee of Spotify. And I write in and I want to know about the new Hulu partnership. As an agent, you use Guru to look up and give me that answer and you don't have to go to a portal, you don't have to go to some other place to do that. Guru's sitting there right next to your ticket or your chat as you're having it in real time, saying, hey, there's asking about Hulu. This is the important things you want to know and talk about. And then the other half of that is, we make sure that that doesn't go still. The classic problem with knowledge products is the information, when you're talking about something like product knowledge, changes all the time. And the world we live in is moving faster and faster and faster, so we used to ship product once a year, once every two years. Now we ship product every month, sometimes couple times a month. >> Can you get a Guru bot for our journalism and our Cube hosts? We can be real time. >> Hey! >> I would be happy to do that. >> That'd be great! >> (laughs) Guru journalist. >> Actually, you're able to set it right in there where your ears are-- >> Lisa: I'll take it. >> Just prompting you, exactly. So, and then you asked about Slack, that's a really great partner for us. They were an early investor in the company. They're a customer, but together, if you think about where a lot of knowledge exchange happens in Slack, it's, hey, I need to know something. I think I can go slack John 'cause I think he'll know the answer. He knows about this. And you're like the 87th person who's asked me that same thing over again. Well, with Guru being integrated into Slack, you can just say, "Guru, give them the answer." And you don't have to repeat yourself. And that expert fatigue problem is a real thing. >> John: That's a huge issue. >> Absolutely. >> And, as your company grows and more and more people are, oh, poor John's getting buried for being the expert, one of the reasons he got you there. Now he's getting burned out and buried from it. And so we seek to solve that problem and then, post-Guru, a company will scale faster, they'll onboard their employees faster, they'll launch products better, 'cause everyone will know what to talk about-- >> It's like a frequently asked questions operating system. >> Rick: Exactly. >> At a moment's notice. >> Technology, right? And making it living 'cause all those FAQ's change all the time. >> And that's the important part too is keeping it relevant, 24 by 7. >> Rick: Absolutely. >> Which is difficult. >> Contextual data analysis is really hard. What's the secret sauce? >> The secret sauce is that we live where you work. The secret sauce is that we focus very specifically on specific workflows like that customer support agent and so, by knowing what you're doing and what ticket you're working on and what chat you're having with a customer, Guru can be anticipatory over time and start to say, "hey, you probably "want to talk to him about this," and bring that answer to you. It's because we live where you work. And that was frankly accidental in a lot of ways. We were trying to solve the problem of knowledge living where you work, and then what we realized is, wow, there's a lot of interesting stuff that we can learn and give back to the customer about what problems they're solving and when they're using Guru and why, and that only makes the product better. So that's really, I think, the thing that, if you ask our typical customers, really gets them excited. They'll say, hey, because of Guru, I feel more confident when I'm on the phone, that I'm always going to give the right answer. >> That's awesome. >> I love hearing customers talk about or even have business leaders talk about some of the accidental discoveries or capabilities, but just how, over time, more and more and more value gets unlocked if you can actually, really extract value from that data. Last question, Rick, I need to know what's in a name? The name Boomi, the name Guru? >> Yes, well, I'll start with the less exciting answer which I always get asked about, which is Boomi, which is a Hindi word that means "earth" or "from the earth". And, sometimes, if you're ordering at the Indian restaurant, you'll see B-H-O-M-I and that might be the vegetables on the menu. That name came from an early employee of the company. I wish I could say that it had a connection to business (laughs). It really doesn't, it just was like, it looks cool, and people tend to remember the name. And honestly, there have been so many moments in the early, early days where we were like, should we change the name, it doesn't really. And we're like you know what? People tend to, it sticks with them, it's kind of exciting, and we kept it. Guru, on the flip side, one of our early employees came up with that name too, and I think she was listening to me talk about what we were doing and she's like, oh, that thing is like a guru to you. And so the brand promise is that you feel like a guru in your area of expertise within a company and that our product plays a relatively small role in you having that, feeling confident about that expertise. >> I love that, awesome. Rick, thank you so much for joining John and me on theCUBE today, we appreciate it. >> Thank you. >> John: Thanks. >> For John Furrier, I'm Lisa Martin. You're watching theCUBE from Boomi World 2019. Thanks for watching. (upbeat electronic music)

>> live from New York. It's the Q covering AWS Global Summit 2019 brought to you by Amazon Web service, is >> welcome back here to New York City. You're watching the Cube, the worldwide leader in Enterprise Tech cover jumps to minimum. My co host for today is Cory Quinn and happy to welcome to the program. A first time guest on the program, says Heart O. B. Who is a senior leader of global business development with Healthcare Life. Scientists know this group and AWS thanks so much for joining us. All right, so you know, we love digging into some of the verticals here in New York City. Of course, it's been a lot of time on the financial service is peas we actually had, Ah, another one of our teams out of the eight of us. Imagine show going on yesterday in Seattle with a lot of the education pieces. So healthcare, life sciences in genomics, little bit of tech involved in those groups, a lot of change going on in that world. So give us a thumbnail if you would as toe what what's happening in your >> world so well just from a scope one of you Health care includes life set paid on provider Life sciences is far more by attacking its most medical device and then genomics and what we're seeing in those spaces. Let's start with health care. It's such a broad thing, will just sort of back to back and forth in health care itself. What we're sort of seeing their customs ask us to focus on and to help them do falls into three categories. First, is a lot of customers ask us to help them personalized the consumer health journey. You and I, all of us, are so accustomed to that frictionless experiences we have elsewhere and in health care. There's a lot more friction. And so we're getting a lot of enquiries and request for us to help them transform that experience. Make it frictionless. So an example That would be if you're familiar with Doc. Doc started here in New York. Actually, when you want a book, an appointment, Doc, Doc, you can normally, if you go online, I have to put information for insurance. You type it all. Then it's full of friction. Have to put all the fields in. They use one of our A I service's image recognition, and you simply hold up your card to the camera and it able to pull your in transporation, determine eligibility and look the right appointment for you. So that's an example of removing friction for the consumer of the health consume over the patient as they're trying to go to that health care and excessive category one frictionless experiences using AWS to support it with a i service is category, too. We're getting a lot of interest for us to help health systems predict patient health events. So anything of value base care the way you actually are able to change the cost. Quality Curve is predicting events, not just dealing with math and so using a i Am L service is on top of data to predict and forecast events is a big part of one example would be with sooner where they moved, they're healthy and 10 platform, which is a launch to a patient record platform onto AWS. About 223,000,000 individuals that are on that platform Men we did a study with him where way consume about 210,000 individual patient data and created a machine learning model this is published where you can predict congestive heart failure 15 months in advance of it actually occurring. So when you look at that, that prediction are forecasting that sort of one of the powers of this princess. What category number two is predicting health events, and then the last one I'd be remiss in leaving out is that you probably have heard a lot of discussion on physician and a clinician. Burnout to the frustrations of the nurses or doctors and Muslims have the heart of that is not having the right information the right time to take care of the right patient. Data liquidity and in Trop ability is a huge challenge, and a lot of our customers are asking us to help solve those problems with them. You know it hims. This year we announced, together with change Healthcare Change Healthcare said they want to provide free and troubling to the country on AWS, with the platform supporting that. So those are sort of three categories. Personalize the consumer health journey. Predicting patient health events and promoting intra ability is sort of the signals that we're seeing in areas that were actively supporting our customers and sort of elevating the human condition. >> It's very easy to look at the regulation around things like health care and say, Oh, that gets in the way and its onerous and we're not gonna deal with it or it should be faster. I don't think anyone actively wants that. We like the fact that our hospitals were safe, that health care is regulated and in some of the ways that it is at least. But I saw an artifact of that means that more than many other areas of what AWS does is your subject to regulatory speed of Sloane. A speed of feature announcement, as opposed to being able to do it as fast technology allows relatively easy example of this was a few years back. In order to run, get eight of us to sign a B A. For hip, a certification, you have to run dedicated tendency instances and will not changed about a year and 1/2 2 years ago or even longer. Depending it's it all starts to run together after a time, but once people learn something, they don't tend to go back and validate whether it's still true. How do you just find that communicating to your customers about things that were not possible yesterday now are, >> yeah, when you look at hip eligibility. So as you know, a devious is about over 100 him eligible service's, which means that these are so this is that so compliance that you start their compliance, Remember, is an outcome, not a future. So compliance is a combination of people process platform, and we bring the platform that's hip eligible, and our customers bring the people in process, if you will, to use that platform, which then becomes complying with regulatory requirements. And so you're absolutely right. There's a diffusion of sort of understanding of eligibility, a platform, and then they worked with customers have to do in order as a shared responsibility to do it. That diffusion is sometimes slower. In fact, there's sometimes misinformation. So we always see it work with our customers and that shared, responsive model so that they can meet their requirements as they come to the cloud. And we can bring platforms that are eligible for hip. They can actually carry out the work clothes they need to. So it's it's that money, you know, the way I think of it is. This when you think of compliance, is that if if I were to build for you a deadbolt for your door and I can tell you that this complies boasted of things, but you put the key under the mat way might not be complying with security and regular requirements for our house. So it's a share responsible. I'll make the platform be eligible and compliant, and so that collective does daytime and dusting. People are saying that there is a flat from this eligible, and then they have to also, in their response to work to the people in process potion to make the totality of it comply with the requirements for regulatory for healthcare regulatory requirements. >> Some of the interesting conversations I've had in the last few years in health care in the industry is collaborations that are going on, you know, how do we share data while still maintaining all of the regulations that are involved? Where does that leave us get involved? There >> should. That's a fact. There is a data sharing part of that did a liquidity story that we talked about earlier in terms of instability. I'll give an example of where AWS actually actively working in that space. You may be familiar with a service we launched last November at Reinvent called Amazon Campion Medical and Campion Medical. What it does is it looks at a medical note and can extract key information. So if you think back to in high school, when you used to read a book in highlighting yellow key concepts that you wanted to remember for an exam Amazon Carmen Medical Same thing exactly, can lift key elements and goes from a text blob, too discrete data that has relationship ontology and that allows data sharing where you where you need to. But then there's one of the piece, so that's when you're allowed to disclose there's one of me. Sometimes you and I want to work on something, but we want to actually read act the patient information that allows data sharing as well. So Amazon coming medical also allows you to read, act. Think of when a new challenge shows that federally protected doctor that's blacked out Amazon com for American also remove patient identifying information. So if you and I want to collaborate on research project, you have a set of data that you wanna anonima de identify. I have data information of I D identified. To put it together, I can use Amazon com Medical Read Act All the patient information Make it d identified. You can do the same. And now we can combine the three of us that information to build models, to look a research and to do data sharing. So whether you have full authority to to share patient information and use the ontological portion of it, or whether you want to do the identifying matter, Amazon competent medical helps you do that. >> What's impressive and incredible is that whether we like it or not, there's something a little special about health care where I can decide I'm not going to be on the Internet. Social media things all stop tweeting. Most people would thank me for that, or I can opt out of ride sharing and only take taxis, for example. But we're all sooner or later going to be customers of the health care industry, and as a result, this is some of that effects, all of us, whether we want to acknowledge that or not. I mean, where some of us are still young enough to believe that we have this immortality streak going on. So far, so good. But it becomes clear that this is the sort of thing where the ultimate customer is all of us. As you take a look at that, does that inform how AWS is approaching this entire sector? >> Absolutely. In fact, I'd like to think that a W brought a physician toe lead sector because they understood that in addition to our customer obsession that we see through the customer to the individual and that we want to elevate the human condition we wanted obsess over our customers success so that we can affect positive action on the lives of individuals everywhere. To me, that is a turn. The reason I joined it of U. S s. So that's it. Certainly practice of healthcare Life's I said on genomic Seti ws has been around for about six years. A doubIe s double that. And so actually it's a mature practice and our understanding of our customers definitely includes that core flame that it's about people and each of us come with a special story. In fact, you know the people that work in the U. S. Healthcare life, science team people that have been to the bedside there, people that have been adventure that I worked in the farm industry, healthcare, population, health. They all are there because of that thing you just said. Certainly I'm there because that on the entire practice of self life sciences is keenly aware of looking through the customers to the >> individual pieces. All right, how much? You know, mix, you know, definitely an area where compute storage are critically important than we've seen. Dramatic change. You know, in the last 5 to 10 years, anything specific you could share on that >> Genomics genomex is an area where you need incredible computer storage on. In our case, for example, alumina, which is one of our customers, runs about 85% of all gene sequencing on the planet is in aws customer stores. All that data on AWS. So when you look at genomex, real power of genomics is the fact that enables precision diagnostics. And so when you look at one of our customers, Grail Grail, that uses genomic fragments in the blood that may be coming from cancer and actually sequences that fragment and then on AWS will use the power of the computer to do machine learning on that Gino Mexicans from to determine if you might have one of those 1 10 to 12 cancers that they're currently screening for. And so when you talk to a position health, it really can't be done without position diagnostics, which depends on genomex, which really is an example of that. It runs on AWS because we bring compute and storage essentially infinite power. To do that you want, For example, you know the first whole genome sequence took 14 years. And how many billions of dollars Children's Hospital Philadelphia now does 1000 whole genome sequences in two hours and 20 minutes on AWS, they spike up 20,000 see few cores, do that desi and then moved back down. Genomics. The field that literally can't be. My humble opinion can't be done outside the cloud. It just the mechanics of needed. The storage and compute power is one that is born in the cloud on AWS has those examples that I shared with you. >> It's absolutely fantastic and emerging space, and it's it's interesting to watch that despite the fact there is a regulatory burden that everything was gonna dispute that and the gravity of what it does. I'm not left with sense that feature enhancement and development and velocity of releases is slower somehow in health care than it is across the entire rest of the stack. Is that an accurate assessment, or is there a bit of a drag effect on that? >> Do you mean in the health care customers are on AWS speaking >> on AWS aside, citizen customers are going to be customers. Love them. We >> do aws. You know, we obviously innovation is a rowdy and we release gosh everything. About 2011 we released 80 front service than features and jumped 1015 where it was like 702 jumped 2018. Where was 1957 features? That's like a 25 fold. Our pace of innovation is not going to slow down. It's going to continue. It's in our blood in our d. N. A. We in fact, hire people that are just not satisfied. The status quo on want to innovate and change things. Just, you know, innovation is the beginning of the end of the story, so, no, I don't have to spend any slowdown. In fact, when you add machine learning models on machine learning service that we're putting in? I only see it. An even faster hockey stick of the service is that we're gonna bring out. And I want you to come to reinvent where we're going to announce the mall and you you will be there and see that. All >> right, well, on that note thank you so much for giving us the update on healthcare Life Sciences in genomics. Absolutely. Want to see the continued growth and innovation in that? >> My pleasure. Thank you for having a show. All >> right. For Cory, Queen of Stupid Men. The Cube's coverage never stops either. We, of course, will be at eight of us reinvent this fall as well as many other shows. So, as always, thanks for watching the cue.

(funky music) >> From our studios in the heart of Silicon Valley, Palo Alto, California. This is a CUBEConversation. >> Everyone, welcome to this CUBEConversation here in Palo Alto, California. I'm John Furrier, host of theCUBE. Here in theCUBE Studios here with Abby Kearns, Executive Director, Cloud Foundry Foundation, CUBE alumni. Great to see you again. I think this is your eighth time on theCUBE chatting. Always great to get the update. Thanks for spending the time. >> My pleasure, and it's a joy to drive down to your actual studios. >> (laughs) This is where all happens Wednesdays and Thursdays when we're not on the road doing CUBE events. I think we'll have over 120 events this year. We'll certainly see you at a bulk of them. Cloud Foundry, give us the update. Yeah, we took 'em joking before we came on camera. Boy this cloud thing is kind of working out. I mean, I think IBM CEO calls it chapter two. I'm like, we're still in chapter one, two, three? Give us the update Cloud Foundry, obviously open-source. Things are rocking. Give us the update. >> I do feel like we're moving into chapter two. Chapter one was a really long chapter. (laughs) It spanned about 10 years. But I do think we're starting to see actual growth and actual usage. And I think a lot of people are like, no, there's actually been usage for a while. Me, no no no not on a real scale. And we haven't seen any of the workloads for organizations running at massive scale. At the scale that we know that they can run at. But we're starting to see interesting scale. Like 40, 50 thousand applications, you know. Billions of transactions now passing through. A lot of cloud native technology. So we're starting to see real interesting volume. And so that's going to actually dictate how the next five years unfold because scale is going to dictate how the technologies unfold, how they're used. And they're going to feed into this virtuous cycle of how the technologies unfold, and how they're going to be used, which feedback into how enterprises are using them, and you know, and the cycle continues. >> Give us the update on the foundation. What's going on with the foundation, status, momentum, clouds out there. Obviously open-source continues to drive however we saw a lot of acquisitions and fundings around people who are using open-source to build a business around that. >> I love that. >> Your favorite conversation. But, I mean you know the technical challenges with open-source allow for technical challenges but also the people side is they're learning. What's the update with the foundation? >> Well open-source is really tricky, and I think there is a lot of people that are really enthusiastic as it is a because model. I mean last year 2018 was a pretty substantial year for open-source. The year ended with Red Hat's acquisition by IBM. One of their biggest acquisitions, $34 billion. But we saw in December alone, we also saw Heptio get picked up by VMware which is a services company which is really based on Kubernetes on an open-source technology. But we also saw HashiCorp get another round of funding. And then earlier in the year, Pivotal IPO'd. And so if you look at 2018 at a bigger level, you saw a lot of momentum around open-source and how it's actually being commercialized. Now you and I were talking a little bit prior and I'm a big believer that open-source has the potential and is going to change fundamentally how technology is used and consumed. But at the end of the day for the commercial aspects of it you still have to have a business around that. And I think there's always going to be that fine line. And that line is actually always be going to be moving because how you provide value in, around, and on top of open-source, has to evolve with both the market and your customer needs. >> Yeah and where you are on that wave, whatever wave that is, is it an early wave or is it more mature so the metrization certainly matters? >> Sure. >> You could be early on setting the table or if it's growing when there's some complexity. So it kind of depends, it's always that depends is it the cloud air or is it the Red Hat? There's different approaches and people kind of get confused on that and your answer to that is just pick one that works for, that's a good business model. Don't get hung up on kind of the playbook if you will, is that kind of what you're saying? >> Well I think we're seeing this play out this week with AWS's Elastic announcement, right? And there's been a lot of conversation around how do we think about open-source. Who has access to it? Who has the right to commercialize it? What does commercialization look like? And I think, I've always cautioned people that are proceeding down the path to open-source is really be thoughtful about why you're doing open-source. Like what is your, what are you hoping to achieve? There's a lot of potential that comes with open sourcing your technology. You gain ecosystem, community, momentum. There's a lot of positives that come with that but there's also a lot of work that comes with that too. Managing your community. Managing a much more varied share of stakeholders and people that are going to have thoughts and opinions around how that technology unfolds. And then of course it's because it's open-sources there's more opportunity for people to use that and build their own ideas and their own solutions on top of that. And potentially their own commercial products. And so really figuring out that fine line and what works best for your business. What works best for the technology. And then what your hopes are at the end of the day with that. >> And what are some of the momentums or points for the Foundation, with Cloud Foundry, obviously seeing Pivotal went public, you mentioned that VMWare, I talk to Michael Dell all the time, the numbers are great coming from that operation. Pat Kelson near the Amazon deal think that clear and where VMWare was. But still you have a lot more cloud, multi-cloud conversations happening than ever before. >> Well, for sure I mean at Cloud Foundry, we've actually been talking about multicloud since 2016. We saw that trend coming based on user behavior. And now you've seen everyone is multicloud, even the public clouds are multicloud. >> I think you had the first study out on that, too on multicloud. We did. We were we were firm believers in multicloud. Last year we've actually moved more broadly to multi-platform. Because at the end of the day there isn't one technology that solves all of these problems. Multicloud is you know is pervasive and at the end of the day multicloud means a lot of different things to a lot of people. But for many enterprises what it gives is optionality. You don't want to be locked into a single provider. You don't want to be locked into a single cloud or single solution because you know if I'm an enterprise, I don't know where I'm going to be in five years. Do I want to make a five year or a 10 year or a 20 year commitment to a single infrastructure provider when I don't know what my needs are going to be. So having that optionality and also being able to use the best of what clouds can provide, the best services, the best outcomes. And so for me, I want to have that optionality. So I'm going to look at technologies that give me that portability and then I'm going to use that to allow me to choose the best cloud that I need for right now for my business and maybe again a different one in the future. >> I want to get your thoughts on this. I just doubled down on this conversation because I think there's two things going on that I'm saying we'll get your reaction to. One is I've heard things like pick the right cloud for the right workload and I heard analogies. Hey, if you got an airplane you need to have two engines. You have one engine if it works for that plane, but your whole fleet of planes could be other clouds. So, pick the right cloud for the right workload. Meaning workload is defined spec. >> Yeah. >> I've also heard that the people side of the equation, where people are behaving like they are comfortable with API's tooling is potentially a lock-in, kind of by default. Not a technical lock-in, but people are comfortable with the API's and the tooling. >> Yeah. >> And the workloads need a certain cloud. Then maybe that cloud would be it. That's not saying pick that cloud for the entire company. Right, so certainly that the trend seems to be coming from a lot of people in the news saying hey, this whole sole-cloud, multi-cloud thing argument really isn't about one cloud vs. multiple clouds. It's workload cloud for the use case in the tooling, if it fits and the people are there to do it. Then you can still have other clouds and that's in the multi-cloud architecture. So is that real? What's your thoughts on that? >> Let's dissect that 'cause I think that's actually solving for two different outcomes. Like one multi-cloud for optionality's purpose and workload specific. I think it's a great one. There's a lot of services that are native to certain clouds that maybe you really would like to get greater access to. And so I think you're going to choose the best. You know that's going to drive your workload. Now also factoring in that you know you're going to have a much more mediated access to cloud based on what people are comfortable with. I do think it's at some point as an organization you want to have a better control over that. You know historically over the last decade what we've seen. Shadow IT really dictates your Cloud spend right. You know everyone's got a credit card. I got I've got access to AWS. >> And they got most of that business. Amazon did. >> Yes and that served them quite well. If I am an organization that's trying to digitally transform, I'm also trying to get a better handle on what we're spending, how we're spending it and frankly, now if I have compliance requirements, where's my data? These are going to be important questions for you when you're starting to run production workloads at scale on multiple clouds and so, I predict we're going to see a lot more tension there in internal organizations. Like, hey I'd love for you to use cloud, you know? Where this no longer needs to be a shadow thing, but let's figure out a way to do it that's strategically and intentional versus just random pockets. Choosing to do cloud because of the workflow that they like. >> Well you bring up a good point. The cost thing was never a problem, but then you have sprawl and you realize there's a cost to Optimizer component which means you might be overpaying because as you think about the system aspects, you got networking and you got Cloud management factors. So you start as you get into that Shadow IT expansion. You got to realize, wait a minute, I'm still spending a lot of cash here. >> This adds up really really quickly. I mean, I think the information piece a couple weeks ago where they talked about the Pinterest bill, this stuff, it starts adding up. And for organizations, this is like not just thousands of dollars. It's now hundreds of thousands of dollars. If not you know, tens of millions of dollars. And so, if I'm trying to figure out ways to optimize my business and my scale, I'm going to look at that because that is not an insignificant amount of money. And so if I'm in it, that's money that could be better invested in more developers, better outcomes, a better alignment with my business, then that's where I want to spend my time and money, and so, I'm going to spend more time being really thoughtful about what clouds we're using, what infrastructure we're using, and the tools we're using to allow us to have that optionality. >> So you would agree with the statement if I said, generally, multi-cloud is here, it already exists. >> Yes. >> And that multi-cloud architecture thinking is really the conversation that needs to be had. Not so much cloud selection, per say. It's not a mutually exclusive situation. Meaning, I'm not all in on Amazon. I'm going to have clouds plural? >> Well, yeah you are. Like we have already seen as of early last year over half of our users. Which right now over half the Fortune 500 are multi-cloud already, and that number has gone up since last year I'm for sure. Some workloads were on-prem and some are in a public cloud. Be it GCP, AWS, Azure, or AliCloud. And so that is a statement of fact. And I have every executive that I've talked to with every enterprise has been like, yes, we're doing multi-cloud. >> Yeah, they're going to have some kind of on-prem anyway, So we know that's there. That's not going to go away. >> No, PRIM is not going to go away. >> Then an IOT edge, and an Enterprise Edge, SDWAN comes back into vogue as people start using SAS across network connections. >> Yeah. >> I mean, SDWAN is essentially the internet basically. >> I feel like the older I get the more I'm like, wow, didn't I have this conversation like, 20 years ago? (laughs) >> I was talking about something earlier when I came in. The old becomes the new again. It's what's happening, right? Distributor computing now goes to cloud, you got the Enterprise. What are the big players doing? Google Next is coming up next month, big event. >> It is the week after Cloud Foundry Summit. >> They got Amit Zavery, big news over there they poached from Oracle. So Thomas Kurian brought in his Oracle, who is Cube alumni as well. Really smart guy. Diane is not there. What do you expect from Google Next for the week? What are we going to see there? What's the sentiment? What's the vibe? What do you see happening? >> Well, I think it's going to be all about the Enterprise right. That's why Thomas was brought in. And then I think they really give Google that Enterprise focus and say, how do we end up? As it's not just about I'm going to sell to enterprises. That's not, you know, when you're selling to an enterprise there is a whole different approach and you have to write how to the teams, the sales teams. You have to write how to the ecosystem, the services, the enablement capabilities, the support, the training, the product strategy? All of that takes a very different slant when you're thinking about an enterprise. And so I'm sure, that's going to be front-and-center for everything that they talk about. >> And certainly he's very public about, you know, the position Oracle Cloud, he knows the Enterprise Oracle was the master of enterprise gamesmanship for sure. >> Yes, for sure. You don't get a whole lot more enterprising than Oracle. >> What's going on in the CNCF any news there? What's happening on the landscape? What's the Abby take on the landscape of cloud? >> Well, speaking as someone that does not run CNCF. >> Feel free to elaborate. >> Cloud Native Computing Foundation, for those of you that aren't aren't, you know, aren't familiar is a sister open-source organization that is a clearing house or collective of cloud made of technologies. The anchor project is the very well-known Kubernetes, but it also spans a variety of technologies from everything from LINKerD to SEDA to Envoy, so it's just a variety of cloud-native technologies. And you know they're continuing to grow because obviously cloud-native is becoming you know it's coming into its own time right now. Because we're starting to really think about how to do better with workloads. Particularly workloads that I can run across a cloud. I mean and that seems pretty pedantic but we've been talking about Cloud since 2007. And we were talking about what cloud brings. What did cloud bring, it brings resiliency. You can auto-scale. You can burst into the cloud, remember bursting? Now all the things we talked about in 2007 to 2008 but weren't really reality because the applications that were written weren't necessarily written to do that. >> And that's exactly the point. >> So now we're actually seeing a lot more of these applications written we call them microservices, 12 Factor apps, serverless apps. What have you but it's applications written to run and scale across the cloud. And that is a really defining point because now these technologies are actually relevant because we're starting to see more of these created and run and now run at scale. >> Yeah, I think that's the point. I think you nailed it. The applications are driving everything And I think that's the chapter two narrative. In my opinion, chapter one was, let's get infrastructures code going. And chapter two is apps dictating policy and then you're going to see microservices start to emerge. Kind of new different vibe in terms of like what it means for scale as less of about, hey, I'm doing cloud, I got some stuff in the public cloud. Here the conversation is around apps, the workloads and that's where the business value is. It's not like people who is trying to do transformation. They're not saying hey I stood up a Kubernetes Cluster. They're saying I got to deploy my banking app or I got to do, I got to drive this workload. >> And I have to iterate now. I can't do a banking app and then update it in a year. That's not acceptable anymore. You are constantly having to update. You're constantly having to iterate, and that is not something you can do with a large application. I mean the whole reason we talk a lot about monolithic vs 12 factor or cloud in a box is because it isn't that my monolithics are inherently bad, it's just they're big and they're complex. Which means in order to make any updates it takes time. That's where the year comes in, the 18-months come in. And I think that is no longer acceptable you know. I remember the time and I'm going to date myself here, but I remember the time when you know banks would or any e-commerce site would be down. They'd have what they call the orange page. But the orange page would come up, site down tonight 'cause we're doing maintenance for the weekend, right? >> Under construction. >> Under construction. Okay, well I'll just come back on Monday. That's fine. And now, you're like, if it's down for 5 minutes you're like what is actually happening right now. Why is this not here. >> Yeah like when Facebook went down the other day. I was like, what the hell? Facebook sucks. >> You know, the internet blows up if Instagram is down. Oh my God, my life is over and I think our our expectation now is not only constant availability. So you know always available. But also our expectation is real-time access to data transparency and a visibility into what's actually happening at all times. That I've said something that a lot of organizations are really having to figure out. How to develop the applications to expose that. And that takes time and that takes change. And there's a ton of culture change. it has to happen and that is the more important thing if I'm a business I care more about how do I make that a reality and I should care a lot less about the technologies that you use. >> It's interesting you mention about the monolith versus the decomposed application of being agile. Because if you don't have the culture and the people to do it it's still a monolithic effort in the sense of the holistic thinking and the architectural, it's a systems architecture. You have to look at it like a system and that's not easy either. Once get that done the benefits are multifold in terms of like what you can do. But its it's that systems thinking setup is becoming more of an architectural concept that's super important. >> For sure if I have a microservice app, but it takes a 150 people to get that through change management and get it into production well that will still take me a year. Does it matter if there's maybe 12 lines of code in that application? It doesn't matter and so, you know I spend a lot of time. Even though I run Cloud Foundry, I spend a lot of time talking about culture change. All the writing I do is really around cultural change and what does that look like. Because at the end of the day if you're not willing to make those changes, you're not willing to structure your teams and allow for that collaboration and if you're doing iterative work, feedback loops from your customers. If you're not willing to put those pieces into place there is no technology that's going to make you better. >> I totally agree, so let me ask you a question on that point, great point, by the way. Most followed your you're writing your blog posts in the links, but I think that's the question. When do you know when it's not working? So I've seen companies that are rearranging the deckchairs, if you will, to use an analogy with all the culture rah, rah! And then nothing ever happens right? So they've gone into that paralysis mode. When do you look at a culture? When does the executive, what should they be thinking about because people kind of aspire to do this execution that you said is critical? When do you know it's not working or what should they be doing? What's the best practice? How does someone say hey you know what I really want is to be more holistic in my architecture. I don't want to spend two years on that the architecture and then find out it's now just starting. I want to get an architecture in place. I want to hit the ground running. >> I mean it's twofold, one, start small. I mean you're not going to change you know if you're an 85 year old company with 200,000 people you're not going to change that overnight and you should expect that's going to be an 8 to 10 year process now what that's also going to mean is you're going to have to have a really clear vision and you're going to have to be really committed like this is going to be a hard road but conversely when someone says what does success look like, when you're looking at a variety of companies how do you know which ones which ones you think are going to be the most successful at the end of the day because no one's ever actually done any of this before there's no one that's ever gone through this digital transformation and it should have come out on the other side no one. There isn't and so I think what does success look and I said well for me, what I look for are companies that are investing and re-skilling their workforce. That's what I'm looking for. I get real excited when companies talk about their internal boot camps or their programs to rescale or upscale their teams because it's not like you're going to lay off 20,000 people and hire 20,000 cloud native developers, they don't exist and they're certainly not going to exists for thousands of companies to go and do that so you know how are you investing in re-skilling because-- >> It's easy to grow your own internally from pre-existing positions. >> Well sure, they know your business. >> Rather than go to a job board that has no one available. >> And you know at the end of the day that needs to be your new business model what is digital transformation actually it's just a different way of working and there isn't, there is no destination to the digital trend. This isn't a journey that has an end and so you need to really think about how are you going to invest differently in your people so that they can continuously learn continuously learning needs to be part of your model and your mantra and that needs to be in everything you do from hiring to HR to MBO's to you know how do you how do you structure your teams like how do you make sure that people can constantly learn and evolve because if that's not happening it doesn't you know everything else is going to fall by the wayside >> Is the technology gap easy to fill? Lot of tech out there. Talent gap hard to fill. >> For sure. >> That's the real challenge. >> If you have all the best tech in the world but you don't have the right people or the right structure are you going to be successful, probably not. >> Yeah, that's a challenge. Alright, so final question for you where are you going to be, what's your schedule look like, where can people find you, what events going to be at? You guys have an event coming up? >> April 2nd through 4th in Philly. We're going to have a summit you want to see some people that are actually running cloud at scale that's the place to go >> April 5th? >> 2nd through 4th. First week of April Philly, fingers crossed good weather lots of cloud talk and it's a great way. >> City of Brotherly Love >> Yes, we're bringing it. >> Philadelphia. The Patriots couldn't make it to the playoffs last year but love the Philly fans down there Paul Martino and friends down there. Abby thanks for coming on. Appreciate it-good to see you. Thanks for the update. We'll see you around the events, I won't be able to make your event I'll be taking the week off skiing. >> Well one of us has to. >> First vacation of the year, two years. Thanks for coming in. >> You should do that. >> Abby Kearns here inside theCUBE for CUBEConversation I'm John Furrier, thanks for watching (funky music)

>> Announcer: Live, from Miami Beach, Florida, it's theCUBE, covering UiPath Forward Americas. Brought to you by UiPath. >> Welcome back to Miami everybody, you're watching theCUBE, the leader in live tech coverage. We go out to events, we extract the signal from the noise. The signal here is all about automation, robotic process automation, software robots, we're seeing the ascendancy of that market space. I'm Dave Vellante with Stu Miniman. This is UiPath's Forward conference, big user conference, UiPath Forward Americas, about 1500 people here, Stu. They have conferences all over the world, I think I heard 14,000 people in the last year have attended such shows. They're intimate, there are a lot of partners here, they're loud, they're a lot of good energy. Ana Cinca is here, she's the Vice President of Enabling Technologies, and she's joined by old friend Tom Clancy, who's the Senior Vice President of UiPath Learning, both folks from UiPath, welcome. Thanks for coming to theCUBE. >> Thank you for having us. >> So Ana, let's start with you. VP of Enabling Technologies. What does that mean, what's that role? >> Well, my role in the organization is to generate a set of non-core products and programs that are creating an ecosystem that is actually contributing actively into accelerating the adoption of the core platform. And that would be through learning, through generating new products like the UiPath Go!, the Marketplace, or constantly engaging the community of users and so on. >> Okay, so you started the training program, correct? >> Ana: Yeah. >> How did that get started? What was your kind of mission, how'd you do it? >> Well it started from a very simple need. Back then, about two years ago, we were, a bunch of my team members were a bunch of RPA developers, who were losing their time only delivering training, so, two years ago about 500 trainings, five days per week, per year. That were a lot of training, so we said, we need to automate this, we need to do something about it. And the only thing that could come into our mind was to, we got inspired by the Udemy, by Coursera, by all the right courses out there, like platforms out there, which were very democratic in sharing the knowledge. So we said, how about we actually create a set of online courses that are really, really good, RPA focused, UiPath focused, courses, and put it out there? That's how it all started, we just wanted to get rid of these repetitive trainings, ultimately. >> Alright, so you had to do it for yourselves and then. >> Ana: Absolutely, yeah. >> So Stu, we heard today from Daniel, he kind of did the moon shot. He said we are going to train a million people in three years, right? >> Well, Tom, it seems like you've got a challenge in front of you to really scale this business. We've talked with you for years, back in your EMC days, your not just storage but new architectures, this convergent approach to the silos, and then cloud architects, really training kind of next generation of the work force in IT, give us a little bit, what's the same, what's different between what you did back at EMC and what you're doing now here with RPA? >> So the biggest difference between EMC and UiPath is EMC had a technology that a lot of people thought was kind of commodity, right? So, the excitement wasn't there when you started going outside of your partners and customers, right? This technology, there is passion about this throughout the entire globe. This is the next big wave, and so, if you're going to scale a program like this, you have to have a bunch of different factors on your side. What Ana just talked about is the academy, you have to bring value somehow, and that starts with having the right courses. If you don't have the courses built up, then you're starting from zero, right, from scratch. But, the other thing that's even more important, is the passion from the CEO. You know, when I first met with Daniel, it was actually sort of an interview, he was, he talked about, you know, employee training, partner training, customer training, but his passion and forty-five minutes of the hour was talking about educating the planet, right? And so he started with universities, which that was kind of a no brainer. And then he went to Youth in Action, under-represented groups, and so forth. The other factor that's really important is having the right team, so, at UiPath, the team is the company, everybody wants to do this. If you're the leader in India, Japan, China, the US, they're all coming to us saying "We need this program." Not just universities but all the way down to the youths. And then, you need a good academic alliance team. So the team that we're building is going to leverage academy, but we are bringing in some of those EMC academic alliance people, we're bringing in a person from Salesforce.com that was running a big piece of it, starts today. We're bringing in a VMware person, a Cisco person, so we're getting all the best. Those are the best programs in the industry. >> Tom, there's one underlying thing, that I saw, a similarity, is back when you talked about convergence or cloud, there was an underlying fear of "Oh my gosh, I'm not going to have the skills, I'm going to be out of a job." Automation's always been that thing "Oh wait, if I automate it, what's that mean for me?" How do you address that? >> Well, first of all, there's a report all that says by 2030, 1.5 billion jobs will be impacted. It doesn't say negative, it just says impacted. So, everybody is going to have to understand that this is coming, and how does it impact me? We're going to put together, as part of this, we'll have an upscaling rescaling, so everybody, it doesn't matter who you are, will be able to leverage the academy, and we'll be tweaking the academy courses, so if it's upscaling rescaling, they will take the courses in a different way, in a different format, than the university students, than the Youth in Action, so we'll target those different audiences, and the other, one other thing is marketing is hugely important, because you can't rely on the training group to get the word out. So, Bobby Patrick and his team, are working hand-in-hand with us to drive the awareness across the globe. >> So Ana, when we first heard about RPA and UiPath, we read the Forrester report, and said "Okay, there's a few leaders out there, let's "play with it, let's go download the software "and see how hard it is to do." Turned out, we could only get our hands on UiPath software, it was very easy to get our hands on the software, it was very open. Some of the other guys were like, "Why do you want to use it?" Forget it. But then we built some automations, and it was kind of, you know, it took a little, there was a little bit of a learning curve, but it was not a developer who did it, so it was relatively low code, or even no code. So, when you started this program and as you scale it, who are you targeting? Is it the hardcore developer, is it the, you know, RPA developer, is it the citizen developer, both? And how do you adjust the training correspondingly? >> Yeah, so, first of all, the way we set up the trainings, were, we wanted to make sure that, exactly like we did with the core platform, that was the first RPA software that had a trial version that was available for everyone, right? We had to do the same thing in learning and we're an academy, so what we said were we're launching courses which are free of charge, online, for everyone to use. But, moreover than that, what we wanted to do, is to, have courses that take someone from a very basic foundation level, of basic programming, and actually guide him or her through a learning curve that will get them to an expert level. So, the way we built the courses, are in such a matter that it is very easy to be followed by anyone, actually. And now, that's the reason why, now we're having not only courses for the RPA developers, the techie guys, or solution architects, or infrastructure engineers, but, moreover than that, we're tackling into the space of non-technical people who are equally very important in the RPA journey. Like business analysts, the RPA project managers, and so on. So we're trying to cover all the personas that are critical in an RPA COE set up. >> So it's interesting, Tom, hearing you say you're recruiting people from Cisco, Vmware, some EMC folks, a lot of the traditional, some would say legacy, enterprise companies, who are constantly in the process of reskilling, so I would think that these folks would be very receptive to that. Now you think about Vmware admin, Cisco certified engineers, Microsoft certifications, they sort of led to full employment for at least some period of time. Do you think RPA skills are going to be similar, in that they are going to be in such demand, if young people start to get trained in RPA they're going to essentially have full employment for life, or do you think it's more fleeting that that? You're thoughts? >> So I've been here for three months now, so I guess that makes me a veteran at UiPath, but robotics is going to be in everybody's job. So one of the things that it took me a while to kind of grasp when I was talking to Daniel the first time, the first meeting I mentioned, is he said that there will be at least one robot on every desktop moving forward. This is going to be, you know, when you had the flip phone before, well actually, when people went from the big cell phones and people were saying everybody's going to have a cell phone, you know, everybody looked like "That's kind of crazy," but then, next thing you know, you have a computer on your phone, and everybody has at least one phone. This is going to be the same way with robots. It's going to be ubiquitous across the entire industry. So, people will grow up understanding what robots are. That's why we're going after the youth, so they understand robots right from the get go. And then, it will integrated into everybody's job across the globe, so it's not fleeting at all, it's actually the complete opposite. >> How do you guys measure success? Obviously, you got to get to a million in three years, that's a lot of training. How else do you measure success? What kind of parameters do you set? Tests you take, how do you measure it? >> Want to take that one up for scaling? >> So, one of the things we did, well Ana, one of the things that Ana did before I got here, was they built certification. Certification is going to continue to get more and more important for us. You know, so, think Microsoft, Cisco, certification, and so forth, and so, we believe we will have the industry standard certification program, period. But one of the things we did, was we built our own certification platform, high stakes certification. So what that does is, we do not have to charge, or charge much, any of the people going through our courses and certification. So, today, because we had to go through a third party, we're charging 850 dollars per test. This quarter, through the end of the year, it's going to be zero, just to bring more people in. And then, going forward, it would be significantly lower than 150. What we want to do, and what we will do, is democratize learning and certification for robots. >> I think this is huge, go on you want to add something? >> Yeah, I really want to add one more thing, because what we're doing together, is actually, through the way we're approaching community, and through the spaces that we have already built so far like the academy, the forum, we're bringing now the UiPath Go! in October, the end of October, the project space, all holistically wrapped up in a new version of the community. What we're trying to get out there is an RPA developer getting trained on the academy, being certified, but then practicing within the UiPath universe. Ultimately, where we want to get to, is to measure success also through the number of community users, of end-users, who are not only certified, but we will be able to see what is their activity status, like reputation, and recognition, within the community itself. And, hence, ultimately, reaching up to a stage, where we will be able to pinpoint to a true UiPath expert elite of people throughout the world. >> I love that it's a community driven measurement. >> Everything goes into building up a holistic and global community. >> Very open-- >> If I could just say one thing on community if you just look at the education and the different audiences, you know, let's say, you know, people that do robotics and they get certified, all the way down to youth, we will have a community, where all these different organizations are talking to each other, and to professionals. So, you might have a ten year old in Bangladesh, that is on the community asking questions, and you might have an engineer in Romania at UiPath answering those questions because they're part of the community. Or, it could be a customer or partner, you know, in Philadelphia, but they're all part of the community, we're bringing all these people together. So, things like STEM, Women in Coding, one person came up to me last night, he was so excited, he said "I represent a lot of the black community when "it comes to education and I really want to get my teams "across the country involved in this." >> Phenomenal, now, the no cost training is available roughly when? >> Yeah, right now. >> It's today? >> Well no cost training has been available-- >> Since the beginning. >> That was a decision that Ana made 18 months ago. If somebody, if a customer wants to have a seminar, or something like that, we have third-party training companies that will go in, and they'll charge, but if you go online to the academy, 100 percent free. And the certification for the next quarter is going to be 100 percent free. >> That's unbelievable, because, you know, I got three kids in college and one of them is he's doing Python, he's doing R, he's doing Tableau and he's texting me, "Hey, these Tableau courses "are really expensive, can you pay for it?" And I'm like well, what's the ROI? And I'm sayin' learn about RPA, because it's going to change the world, you know, visualizations important and all that stuff's important, but that's, I think, a huge investment that you guys are making, and then also, helps me understand how you guys plan on staying ahead. So congratulations on getting this started, Tom, you basically came out of retirement, you know, quasi-retirement so it had to be pretty alluring. Extremely successful career at EMC, so great to have you back in the game. >> Thanks, it's great to be here. >> Thanks so much, you guys, for coming on theCUBE. >> Okay, thank you. >> Right there, everybody, you're watching theCUBE, live, from the Fontainebleau in Miami. We'll be right back, right after this short break, you're watching UiPathForward Americas, we'll be right back.

(upbeat Techno music) >> Live from Las Vegas, it's theCUBE, covering VMworld 2018. Brought to you by VMware and it's ecosystem partners. >> Welcome back to theCUBE, we are live day two of VMworld in Las Vegas, Mandalay Bay. It's apparently very hot outside but we're in here getting all the exciting scoop. I'm Lisa Martin with my esteemed co-host John Furrier. Hey, John. >> Great to see you, welcome back to the set. >> Thank you so much. John and I are pleased to be joined by a Fortinet customer, Ken Busby, Keith Busby, excuse me, the executive director of information technology and security at the school district of Philadelphia. Keith, welcome to theCUBE. >> Thank you, thanks for having me. >> So, the school district of Philadelphia, eight largest public school district in the United States. You've got over 134,000 students. >> Yes. >> Over 18,000 staff. If only your IT budget was enormous, right? >> Yes. (laughing) >> So you guys, something also interesting, this morning Malala Yousafzai was speaking with Sanjay Poonen. Very intriguing, on the whole spirit of education, let's talk about that. You guys gave Chromebooks to over maybe half the students, about 50, 60 thousand? >> Well it's not one to one, so they're shared resources, they have carts throughout the school. We have between 50 or 60 thousand Chromebooks on our network right now. >> So I imagine great for the students and the education, the firewall security maybe a bit challenged? >> As we started transitioning to the Chromebooks, it overwhelmed our legacy internet firewalls so we had to go out and do proof of concepts and test multiple vendors. >> Talk about the security, we had Pat Gelsinger sit in theCUBE, I think four years ago, Dave Vellante, co-host, asked him, "Is security a do over?" And he's like, "Yes, it's a do over, "we need to do a do over." I said mulligan, used all kinds of terms, resetting. How have you guys set up your security architecture because I've heard stories of fishing attacks just to get the bandwidth to do Bitcoin mining, to crazy things on the security front. How are you guys laying out your network security? >> Honestly, it changes on a day to day basis, right? Because as new vulnerabilities come out, you always have to adjust your posture. Over the last year and a half we redesigned to wear we're not, we were routing through web proxies, we're required to do web filtering for the students by the CIPA, Children's Internet Protection Act. When we replaced our legacy firewalls, we were able to transition everything over to that and just use the Fortinet firewall to do web filtering, intrusion prevention, anti-virus and traditional firewalling. >> How virtualized are you guys? >> Pretty much completely virtual. We still have a few legacy physical servers but pretty much all. >> One of the things that came up in keynote, today was Sanjay Poonen but yesterday Pat Gelsinger, referred it to, was the bridging of the ways, connecting computers together but he mentioned BYOD, bring your own device as one of the ways and that was really the iPhone kind of generation. Obviously kids got Instagrams and they're on all kind of devices these days, how is that impacting your IT? Is it up and running, is it solid? What are some of the details? >> We don't have a traditional BYOD policy. It's more teachers get devices and they bring them in and we just have to find ways to support it so it stretches us, we're a small staff so we can't always help the end user with their devices so if they bring their own device, we have issues, they're trying to use applications that we can't support for whatever reason so it's an issue. >> Obviously all the devices that come in to the school in addition to the 60,000 Chromebooks, needing to rethink your security architecture, what were some of the technical requirements that you were looking for that made Fortinet the obvious choice? >> Performance and cost, right? As we spoke about, we have budget constraints. They have an extremely high performing firewall at a reasonable price. After we did proof of concept with five different vendors, and theirs just out performed them all. >> How about automation? A big talk in cloud is automation. How are you guys handling automation? Are you micro segmenting? >> We're transitioning to the NSX and Fortinet VMX for our server firewall. That's going to allow us, since we're short staff, if our server team stands up a new server my policies automatically take effect, just through the use of their security tags. >> That's the Fortigate product, right? The VMX? >> Yes. >> How is that working for you guys? >> We just did the proof of concept, we haven't transitioned our live systems over to it. But so far all our tests have shown that it does what we expect it to do. >> What's it like working in such a huge school district? I mean it's basically like, it's probably like a case study in campus wide networking. (laughing) >> We look at it as we're an ISP, right? Every school comes through us. We always say that we're protecting the internet from our students. We have smart kids and they-- >> They're digitally native. >> Yeah. They find ways to do things and then next thing you know I'm getting a report by a website saying, "Hey, we got students coming and throwing attacks at us." >> I was talking to a guy in higher ed about the bandwidth, they have huge bandwidth so obviously people game, including gaming centers, have all kinds of IP management issues. Fortnite's pretty hot, I'm sure how many people are playing Fortnite on your-- >> Luckily we don't allow that, right? (laughing) >> But this is what kids want to do. They're like born hackers. >> It is. >> They're curious. >> Yes. >> And it's good thing but you also want to basically make sure they're safe. >> Yes, that's pretty much what my job is. I want them to learn but at the same time, don't use it for malicious purposes. >> Yeah, its' true. One of the things I liked about public sector is cloud really makes things more efficient. >> It does. >> What are some of the things that you've seen with virtualization and with cloud kind of on the horizon, how has tech helped you guys be efficient and be lean and mean, kind of the 10X IT kind of guy thing? >> Like you said, lean and mean, right? We have a very small staff. The school district's budget is 3.2 billion dollars and IT's operating budget is 20.8 million dollars so as you can see, we really have to be cost effective and that's where virtualization comes into play. >> What's some cool tech that you like on the horizon? We hear a lot about SDWAN, sure that might be something that's cool for you guys? >> I like the VPCs, right? AWS, virtual private clouds, where you can set up your own network out there in Amazon's world, attach it to your vSphere so you can have on premise virtualization and out in the cloud, I think that. >> One of things that Pat Gelsinger talked about yesterday we hear this a lot John, is tech for good. I liked how he described it as it's essentially neutral, it's up to us, VMware, everybody else, to shape it for good. I imagine that's challenging? We talked about the Fortnite explosion, which I have only heard of but you've got so many devices, I imagine there's some amount of security gaps that are probably acceptable. In terms of reducing the maliciousness of some of the things that happen in there, tell us about some of the things that you're achieving there, leveraging such things as the automation, how is that helping you guys to enable the Chromebooks and the BYOD for good? >> Well the automation frees up our time so that we can focus on the policies, the education, the different procedures for the district. This way we're not spending time hitting the keyboard, trying to review our traffic logs. >> You had a session yesterday which you were talking, a breakout session, and you were saying that there were some folks that were so interested in what you we had to say, you had limited time in your session. Give a little bit of an idea of some of the feedback or maybe even people that might be in your similar situation that want to learn from, hey, how did you guys tackle this huge problem? >> They were from a school district in Nebraska and they wanted to see how we were handling and they just became a Fortinet customer and they wanted to see what trials and tribulations we had implementing their equipment, any lessons learned and kind of, we just had a conversation about where we see our programs going. It was nice. >> What about compliance? One of the things that's come up is managing the laws of the land. >> Luckily, I don't have much compliance, right? So we're not PCI, CIPA's pretty much, and FERPA but the only reports that we really have to provide are for CIPA, we'll have to prove that we're doing web filtering. That's where the Fortinet analyzer comes into play. I'm able to just schedule the reports through there. Shows that I'm blocking based on categorization, and we're good. >> What's the biggest thing you've learned over the past couple years in tech and IT to be effective and to do your job, what's the learnings? (laughing) >> It's going to sound weird coming from a security guy but I think it's important to take the risk, right? Accept the risk. Most organizations won't try a piece of equipment live, right? I was the exact opposite, I put every firewall that we were going to try live and pushed our entire network through it. I mean, if it breaks some things, we figured it out but I think that's the only way to get a true test of whether or not it's going to fit your needs. >> One of the things that came up yesterday, I interviewed Andy Bechtolsheim, you know, legend, been called the Rembrandt of chips, Pat Gelsinger called him that down to Arista and other companies. He talked about how NSX has the security wrapped around the application, more around NSX, that's freed up his security teams from handling a lot of the network security which kind of like has been intertwined in the past. Are you seeing that same picture emerge? >> That's why I'm transitioning to that, to get out of the traditional IP base firewall rules. It's not really what it was designed for, it was more for a transport layer. So switching over to the NSX and the BMX, now we're basing it on the application, what it's purpose is. >> What's the impact to you guys? What's that mean for your operations and your benefits for staff, what's the impact? >> It frees us up. During the winter months when we're going to have a snow storm, our server team might have to deploy some more web servers to handle the traffic that's going to come in. Before they would have to reach out to my team, to get us to modify a policy because they have new device coming online, well now they just tag it as a web server and it's automatically in the roles. >> You know I love talking about this topic. I have four kids, two of them are still in high school, two are in college, so it's so funny how they all hacked their report cards because the sandbox was out there for testing the new curriculum so they all get it and they all share it and the school sends out a note, "Well, that's not actually officially updated yet." So the kids are smart, like you said, they're going to get what a sandbox is. They don't know why it's there, they know how to get to it, so you got student elections, all kinds of things that go on in the academic world that have been digitized that are vulnerable, you have to handle that. How do you stay on top, does Fortinet help you there? Or what's the main way to keep the secure access? >> I mean that's why we're going with the VMX, NSX, the micro segmentation, it really takes the effort off of us and allows the appliances to do what they're intended to do. >> That's awesome, well it's a great case study. Any advice for practitioners out there who are in your seat in their world who might be looking at, okay I got to reset, I got to start rethinking things, I got to do more with less, I got to be lean and mean? It's kind of command and control but you got to manage it, you got a lot going on, it's the battlefield of IT is changing. >> Yes. >> So what's your advice? >> Take the risk. (laughing) Try it out. I just recently hired another engineer and on his first day I pretty much told him, "Go ahead and break something, it's alright, "we'll figure it out, we'll fix it." He has his own little lab and I'm like, "Just go mess around and figure it out." >> Play, do some R and D. >> Yeah. >> Kick the tires, yeah, it's the best way to do it. Keith, thanks so much for coming on theCUBE, really appreciate it. It's theCUBE live here in Las Vegas, stick with us for more coverage after this short break. (upbeat techno music)

(techno music) >> Live, from Washington DC, it's theCUBE. Covering AWS Public Sector Summit, 2018. Brought to you by Amazon Web Services and its ecosystem partners. >> Okay, welcome back, everyone, this is the live CUBE coverage here in Washington DC for AWS Public Sector Summit 2018. This is the, kind of like the reinvent for Public Sector. I'm John Furrier, f my co-host Stu Miniman, our next guest is Hardik Bhatt, Smart Cities Vertical Lead for Amazon Web Services, been a former CIO, knows the state and local governments cold. This is a very key area around Internet of Things and technology with cloud, because smart cities have to do not only technology roll outs for some of the new capabilities, but all manage some of the societal changes, like self-driving cars and a variety of other things, from instrumenting sensors and traffic lights and video cam ... I mean, this is a little, just a little ... Welcome to theCUBE. >> Thank you very much, John. Good to see you, Stu, good morning. Looking forward to having a great conversation. >> So, smart cities obviously is really hot, but we love it, because it brings life, and work, life, and play together, because we all live in towns, and we live in cities, and the cities provide services to the residents, transportation, sidewalks, and things that we take for granted in the analog world. Now there's a whole digital set of services coming big time. So, are they prepared? (laughs) It used to be buy a mainframe, then move it to a minicomputer, get a Local Area Network, buy some PCs, buy some network tablets, now the cloud's here. What's your assessment of the smart cities landscape for state and local governments? Because it really is something that's on the front burner, in terms of figuring it out. What's the architecture? Lot of questions. What's your, what's the state of the union, if you will, for-- >> You know it has been, like, how the governments have been for many years, right? Governments exist so that they can provide better services, they can provide better quality of life, they can create an environment where businesses thrive, jobs can be created, education can be given, and you can build a workforce and talent, et cetera. And smart cities is just, I'd say, a trend where, you know, you're using multitudes of technology to kind of help the government get its mission accomplished in a smoother, faster, better, cheaper manner. And a lot of times, I've seen, because how smart cities movement started a decade ago, we kind of compare smart cities with the Internet of Things or the sensors, but smart cities is much more than just the IoT, or the Internet of Things, I mean if you're talking about creating a new stream of data that is real-time, whether coming in from sensors, coming from video, you already as a government, I used to be a CIO for the City of Chicago, we used petabytes of data that was already sitting in my data center, and then there's also this whole third-party data. So smart cities is a lot about how do you as a city are aggregating this different sources of data and then making some action from it, so that ultimately, going back to the city's priorities, you are giving better public safety, or you're providing better public health, or you're providing better education or you're providing, better providing government services. So that's what we are seeing. Our customers are, when we say smart cities, they jump right into, "What problems are you solving?" And that, to me, is the core for Amazon, core for Amazon Web Services. We want to know our customers' problems and then work backwards to solve them. >> What are some of the problems right now that are low-hanging fruit? Because obviously it's an evolution. You set the architecture up, but ultimately governments would love to have some revenue coming in from businesses. You mention that. Education is certainly there. What are some of the challenges there? Is it pre-existing stuff, or is it new opportunities? What are some of the trends you're seeing for use cases? It is actually both pre-existing stuff that they are trying to solve, as well the new stuff, the new opportunities that are getting created, because the technology is much different than what it used to be 10 years ago. The cloud, especially, is creating a lot more new opportunities, because of the nimbleness it brings, the agility it brings. So, in transportation side, we are seeing on one hand, multiple departments, multi-jurisdictional, so state transportation department, as well as a local transportation department, working together to create kind of a virtual information sharing environment or a virtual command center, so that they can detect an accident, a traffic incident, much quicker and respond to that, because now they can aggregate this data. And they're also now adding to that some public safety information. So whether it is a police department, fire department, EMS, so that they can address that incident quickly and then not only clear the traffic and clear the congestion, or reduce the congestion time, but they can also address the, any public safety issue that may have arisen out of that incident that has happened. So, the Department of Transportation, the USDOT, through the Federal Highway Administration, has been giving out $60 million worth of grants to six to ten recipients. The grant, this year's grant period, just closed on Monday, and we worked with multiple customers who are looking to kind of respond to that. So on one hand, it is that. So this is an age-old problem, but new technology can help you solve that. On the other hand, another customer that we worked with is looking for on-demand micro-transit solutions. As you can see, all the ride-sharing applications are making easier to jump in a car and move to one place to the other. It is causing a dip in transit ridership. So the public transit agents, they are looking for solutions to that. So they are looking at, "Can we build an on-demand microtransit "so you can pool your friends and jump into a transit van, as opposed to a private car?" And then you can go from point A to point B in a much more affordable manner. So they are looking at that. On the public health side, you know, we have the DC Benefits Exchange, Health Benefits Exchange, is on AWS, and they have seen significant savings. They have seen $1.8 million of annual savings because they are using cloud and cloud services. On the other hand, you have State of Georgia, which is using Alexa. So they have built Alexa Skills where you can ask, as a resident of State of Georgia getting SNAP benefit, the Supplemental Nutritional Assistance, the food-stamp program, you can say, "Alexa, what's my SNAP balance?" So based on the answer then, based on the balance you know, you can plan your, you know, where you're going to use that money. So we are seeing large volume of data now coming on the cloud where the governments are looking to move kind of the needle. We are also seeing this nimble, quick solutions that can start going out. And we are seeing a lot of driver behind the innovation is our City on a Cloud challenge. So we have seen the City on a Cloud winners, since last so many years, are kind of the ones who are driving innovation and they're also driving a lot of collaboration. So I can, there are three trends that I can jump into as we kind of talk more. >> Yeah, it's interesting. I think back a decade ago, when you talk smarter cities, you'd see this video, and it would look like something out of a science fiction. It's like, you know, "Oh, the flying taxi'll come, "and it will get you and everything." But what I, the stories I have when I talk to CIOs in cities and the like, it's usually more about, it's about data. It's about the underlying data, and maybe it's a mobile app, maybe it's a thing like Alexa Skills. So help us understand a little bit, what does the average citizen, what do they see? How does their, you know, greater transparency and sharing of information and collaboration between what the agencies are doing and, you know, the citizenship. >> I think that's a great question. I mean that is what, as a former CIO, I always had to balance between, what I do creates internal government efficiency, but the citizens don't feel it, don't see it, they don't, it doesn't get in the news media. And on the other hand, I also have to, to my governor, to my mayor, to the agency directors, have to give them visible wins. So, I'll give you an example, so City of Chicago, back in the day, in 2010 when I was the CIO. We did a contract with our AWS, currently AWS Partner Socrata, to open up the data. So that was kind of the beginning of the Open Data Movement, and eventually, I left the city, I went work for Cisco, and the city government continued to kind of build on top of Socrata. And they build what they called the Windy Grid, which is basically bringing all of their various sets of data, so 311, code violations, inspections, crime, traffic, and they built an internal data analytics engine. So now, agencies can use that data. And now, what they did, two years ago, they were one of the City on a Cloud Challenge winners, and they, Uturn Data Solutions is our partner that was the winner of that, and they built Chicago Open Grid. So they basically opened that up on a map-based platform. So now as a citizen of Chicago, I can go on Chicago Open Grid, and I can see which restaurants in, surrounding my area, have failed inspections. Have they failed inspection because of a mice infestation, or was it something very minor, so I can decide whether I want to go to that restaurant or not. I can also look at the crime patterns in my area, I can look at the property values, I can look at the education kind of quality in the schools in my neighborhood. So, we have seen kind of now, and it's all on AWS cloud. >> This open data is interesting to me. Let's take that to another level. That's just the user side of it, there's also a delivery value. I saw use cases in Chicago around Health and Human Services, around being more efficient with either vaccines, or delivery of services based on demographics and other profile, all because of open data. So this brings up a question that comes up a lot, and we're seeing here is a trend, is Amazon Web Services public sector has been really good. Teresa Carlson has done an amazing job leaning on partners to be successful. Meaning it's a collaboration. What's that like in the state and local government? What's the partner landscape look like? What are the benefits for partners to work with AWS? Because it seems obvious to me, it might not be obvious to them. But if they have an innovative idea, whether it's to innovate something on the edge of the network in their business, they can do it, and they can scale with Amazon. What is the real benefits of partnering with AWS? >> You hit a key point on there. Teresa has done a fantastic job in customer management as well as building our partners. Similarly, we have a great leader within the state and local government, Kim Majerus. She leads all of our state and local government business. And her focus is exactly like Teresa: How can we help the customers, and also how can we enable partners to help customers? So I'll give you and example. The City of Louisville in Kentucky. They were a City on a Cloud winner, and they, basically what they're building with a partner of ours, Slingshot, they (laughs) get, I was, I used to be in Traffic Management Authority, back in my days, and we used to do traffic studies. So, basically, they send an intern out with clicker or have those black strips to count the number of cars, and based on that, we can plan whether we want to increase the signal timing on this approach, or we can plan the detours if we close the street, what's the, and it's all manual. It used to take, cost us anywhere from 10 to 50 thousand dollars, every traffic study. So what Louisville did with Slingshot is they got the free Waze data that they get gives all of the raw traffic information. Slingshot brought that on to a AWS platform, and now they are building a traffic analysis tool, which now you can do like a snap of a finger, get the analysis and you can manage the signal-approach timing. The cool thing about this is, they're building it in open source code. And the code's available on GitHub, and I was talking to the Chief Data Officer of Louisville, who's actually going to be speaking at this event later today. 12 other cities have already looked into this. They've started to download the code, and they are starting to use it. So, collaboration through partners also enables collaboration amongst all of our customers. >> And also, I'd just point out, that's a great example, love that, and that's new for me to hear that. But also, to me the observation is, it's new data. So being able to be responsive, to look at that opportunity. Now, it used to be in the old world, and I'm sure you can attest to this, being a CIO back in the day, is okay, just say there's new data available, you have to provision IT. >> Oh my God, yeah. >> I mean, what, old way, new way. I mean, compare and contrast the time it would take to do that with what you can do today. >> It's a big, huge difference. I'll tell you as the CIO for the State of Illinois, when I started in early 2015, in my first performance management session, I asked my Infrastructure Management Team to give me the average days it takes to build a server, 49 days. I mean, you're talking seven weeks or maybe, if you talk, 10 business weeks. It's not acceptable. I mean the way the pace of innovation is going, with AWS on cloud, you are talking about minutes you can spin up that server. And that's what we are seeing, a significant change, and that's why Louisville-- >> And I think you got to think it's even worse when you think about integration, personnel requirements, the meetings that have to get involved. It's a nightmare. Okay, so obviously cloud, we know cloud, we love cloud, we use cloud ourselves. So I got to ask you this could, City in a Cloud program, which we've covered in the past, so last year had some really powerful winners. This has been a very successful program. You're involved in it, you have unique insights, you've been on both sides of the table. How is that going? How is it inspiring other cities? What's the camaraderie like? What's the peer review? Is there a peer, is there a network building? How is that spreading? >> That is actually enabling collaboration in a significant manner. Because, you know, you are openly telling what you want to do, and then you are doing that. Everybody is watching you. Like Louisville is a perfect example where they built this, they're building this, and they're going to share it through open source code to all the cities. 12 is just the beginning. I'd not be surprised if there are 120 cities that are going to do this. Because who doesn't want to save two hundred, three hundred thousand dollars a year? And also lots of time to do the traffic studies. Same thing we have seen with, as Virginia Beach is building their Early Flood Warning System. There are other cities who are looking into, like how do we, New Orleans? And others are looking at, "How do we take what Virginia Beach has built? "And how can we use it for us?" And yesterday, they announced this year of the winners that includes Las Vegas, that includes LA Information Technology Department, that includes the City of Philadelphia, and I've been in conversations with all of the CIOs, CDOs, and the leaders of these agencies. The other thing, John, I have seen is, there's a phenomenal leadership that's out there right now in the cities and states that they want to innovate, they want to collaborate, and they want to kind of make a big difference. >> Hold on, hold on, so one more question, this is a really good question, want to get, follow-up on that. But this, what you're talking about to me signifies really the big trend going on right now in this modern era. You've got large cloud scale. You have open source, open sharing, and collaboration happening. This is the new network effect. This is the flywheel. This is uniquely different. This kind of categorizes cloud. And this wasn't available when IT systems and processes were built, 20, 30 years ago. I mean, this is the big shift, you, I mean do you agree? >> Absolutely, this is the big shift, the availability of the cloud, the ubiquitous nature of mobile platform that people have. The newer way of, like, the natural language processing, use of Alexa is becoming so prevalent in government. I mean, in City of Chicago, 50% of the 311 calls that we used to get in 2010, 3 1/2 million of those were informational in nature. If I could offload that on to my Alexa Skills, I can free up my workforce, the 311 call-takers, to do much better, higher-level, you know, call-taking, as opposed to this. So you're absolutely right. I've seen the trends we are seeing is, there is lots of collaboration going on between the governments and partners. I'm also seeing the governments are going at modernization from different points based on their pain points. And I'm also seeing a definite acceleration in modernization. Government, because the technology, AWS, the cloud, our services that we are seeing. And the pace of innovation that AWS brings is also enabling the acceleration in governments. >> Yeah, to help put a point on the, on the conversation here, there's been for years discussion about, "Well, what is the changing role of the CIO?" You've sat on that side of the table, you know, worked with lots of COs, what do you see is the role of the future for the CIO when, specifically when you talk state and local governments? >> I would say CIO is the kind of has to be an enabler of government services. Because if I go back to my city days and working with a mayor, or my state days, working with a governor, at the end of the day, the governor or the mayor is looking at creating better quality of life, providing better health, better education, better safety, et cetera. And CIO is kind of the key partner in that metrics to enable what the governor, what the mayor, the agency directors want to do. And because now data enables the CIO to kind of quickly give solutions, or AI services, Alexa and Polly and Rekog ... All of these things give you, give me as a CIO, ability to provide quick wins to the mayor, to the governor, and also very visible wins. We are seeing that, you know, CIO is becoming a uniquely positioned individual and leader to kind of enable the government. >> All right, thanks so much for comin' on theCUBE. Love the insight, love to follow up. You bring a great perspective and great insight and Amazon's lucky to have you on the team. Lot of great stuff goin' on in the cities and local governments. It's a good opportunity for you guys. Thanks for coming on, appreciate it. >> Thank you very much. >> It's theCUBE live here in Washington DC for AWS, Amazon Web Services Public Sector Summit, I'm John Furrier, Stu Miniman, again second year of live coverage. It's a packed house, a lot of great cloud action. Again, the game has changed. It's a whole new world, cloud scale, open source, collaboration, mobile, all this new data's here. This is the opportunity, this is what theCUBE's doing. We're doin' our part, sharing the data with you. Stay with us, more coverage from day two, here in Washington, after this short break. (techno music)

>> From Orlando Florida, it's theCUBE. Covering SAP SAPPHIRE NOW 2018 brought to you by NetApp. >> Hi, welcome to theCUBE. I'm Lisa Martin with Keith Townsend. We are in Orlando at SAPPHIRE NOW 2018. We're in Vanetta booth talking to all sorts of guests and we're welcoming to theCUBE for the first time, Anand Chellam at KPIT, the Global Leader for SAP at KPIT. Welcome to theCUBE Anand. >> Thank you, thank you so much for having me here. >> So you have been working with SAP in some capacity for twenty years or so. You've no doubt seen a lot of transformation that SAP has undergone, since then. You're now with KPIT, who was just named yesterday a Hybris America Service Delivery Partner of the Year. Congratulations. Talk to us about one, the evolution that you've seen at SAP and two, how that excites you being on the the KPIT partner site. >> Absolutely, absolutely. It's been interesting. This is my 20th Sapphire, so you know it's been a long journey, and while today in the keynote while watching some of the demos, it goes back to, we saw a demo by Hasso Plattner when they launched mysap.com in Philadelphia. There was a big storm and there was a lot of notion that is SAP going back because internet was new and SAP was not in the bandwagon and SAP was trying to prove themselves that no they are, and they are an internet friendly software and there's a lot of debate whether that's going to be transformed or not, but looking at today, they've done a phenomenal job. I really think the last 10 years, the 50 billion dollar investments, which SAP has done through acquisitions, I feel it's been very rewarding to a lot of our customers, our partners and it's really truly the next generation software, which all of us can look forward to to get the most value. So I'm personally very excited to see how SAP has really looked ahead and done these acquisitions, and more importantly integrating them. I think one of the keys at least in the ecosystem I've seen companies, they acquire a lot of software, but the biggest challenge is integrating them and making them seamless to the customers, and I think a lot of credit goes to SAP for being able to have a plan and integrate that, so it's very seamless. So net-net I'm very excited about what's ahead of us. >> Tell us about KPIT, what do you guys do and then what do you do specifically with SAP? >> We're in Sapphire and KPIT's theme this year is elevate IT, elevate IT or elevate IT. And it's basically elevating to the next level at every level, whether it's from front office to back office, whether it's integrating the connected devices, whether it's building some intelligent automation in the ERP, whether it is adopting and rolling out a personalized cloud model. All of it we are in, and we're very fortunate to being able to you know one is obviously, we planned this. We had a planned strategy on which are the focus areas we're very focused. S/4, we are one of the leaders in the S/4. We have over 120 HANA implementations which is pretty sizeable. If you see there is gonna be some press releases coming out, that has been some piracy where we are the leaders in S/4. And we're excited to see how much of that automation is going to come into the picture. So S/4 is a big area of growth for us. Connected devices is because we're a very strong engineering firm, so it comes very naturally how those two, engineering and IT come together and that comes along very well. In Hybris as you said thank you again we were very excited to get the delivery partner of the year for Americas, which is a pretty amazing accomplishment given you know the last four years our focus has been, but I think what's more exciting for us is the co-innovation we're doing with our customers. As an example you know we are co-innovating building the dealership portals for a lot of their dealers for their customers and see how that's integrating well. The other aspect is CPQ. Big in configuring products and how they can one, bring it to market and two, position that so that their customers are able to configure their products, so we're able to doing a lot of that. We are uberizing service to see on an on demand model how is it that they can provide. So lots of activity around that area as well. >> Anand talk to us, 20 years it's a long time to have observed and participated in the SAP ecosystem. I think it would be fair to say that 20 years ago the conversation in a typical enterprise would be you know what, we're waiting on SAP, whether it's some innovation, practically some batch foul process to end to now we're in a market that SAP is driving business. Can you talk to us about the importance of the relationship of this trifecta of SAP, NetApp, KPIT, how do you guys bring this new business capability? What's the critical components of you bringing this new critical capability to customers, where you can now say that innovations that KPIT, whether it's Hybris or S/4 coupled with NetApp is able to bring innovation to digital transformation. >> Excellent, good point. I think we're not, I'm stating the obvious. There has been so much changes happening in the IT world that it's very important I believe to coexist with partners, and that's where I see the SAP, NetApp, KPIT partnership is a very critical one right, because all of them bring such critical components to bear that we really can use the software, the infrastructure, the disaster recovery the implementation services and the IP, which brings to the table, bundle it together to see some very fast outcomes. I'll give you an example. We just went live with an S/4 implementation. And day one, day one we had a 40% increase in order entry, which is phenomenal so the point being 20 years back that would be unheard of. It would be like oh if we go live and we still can (all talking) were great, so the velocity aspect has increased tremendously. That comes through all these partnership, the underlying infrastructure, which supports the software and the people and the processes, which come into bear. So it's very important that the trifecta effect is seen in outcomes which customers really benefit from. >> Who are you talking to when you guys are going in together as this partnership that you just articulated. Who are you talking to? I mean because the C suite has has shifted so much right? I was reading from the CMO council that 67% of marketing execs rank marketing and commerce technology is critical to their overall performance. We've got the chief digital officer who have to drive cultural change, the CIO who needs to be bimodal. When you guys are talking with customers, what are are those conversations like? What's driving the innovation that KPIT needs to deliver for these customers? >> Very good point. So we've started adopting some of the newer areas to see some of the benefits, which customers are looking for. As an example, one of our customers who make packaging machines, they wanted to see how they can overall reduce their service costs by 20% and how they can implement, an IOT based solution on Leonardo Connected Goods to help reduce and build a new business model, so what in this new age it's just not about implementing a software. It's about how does it drive efficiency by reducing cost, but more importantly how does it spur and build new business models, so it's no longer restricted to an IT solution. I think in this digital era, it's more important how does how does it look differently, how are the models which we never thought about before are being brought in and we were part of the Medallion select group of Leonardo partners and we're very proud to see how that grows. >> What excites you about that because I just saw that announcement come out yesterday. Tell us a little bit about the KPIT's SAP Leonardo innovation portfolio and what you're delivering or will be delivering to customers with respect to that? >> We're focusing in many areas, but the couple which come to mind is Connected Goods. This is an example where we talk about how we reduce the overall service cost by 20% right by just implementing something around that lines. We're also doing a lot of work on the predictive maintenance side of things, where being able to predict failures, before it happens to reduce the downtime and increase the overall productivity, where KPIT is big in automotive and the vehicle insights are something, which we are working with closely to build some of those outcome based models, which I think will be very much beneficial to lot of the customers we have being seeing. >> So if we were live, John Fourier would be DM'ing us and saying this is a perfect opportunity to ask about blockchain in general, so let's not jump on a blockchain bandwagon. Let's talk about other enabling applications including blockchain. As you look out into the next few years, how important is SAP becoming a true platform company that embraces technology such as blockchain? Or they're reaching out to Internet of Things and manufacturing companies, the solutions, other supply chain integration points, how important is SAP's participation in the larger ecosystem and technology? How important is that to the overall success of this partnership? >> You know I think the concept of intelligent enterprise is truly evolving in SAP. What it's helping I think a lot of customers do is it's connecting the dots between their customer experiences, the 360-degree view of their customers. It's looking at connected devices where there's so many devices out there, how do we bring that to the table. it's building a lot of intelligent automation. It's building connected factories so that the production efficiency is where I think there's a lot of emphasis in the next few years going to happen and of course supply chain right, where there has been the case. I think what it's bringing it all together to really have an intelligent enterprise where using whether it's blockchain, using machine learning, to be able to bring that together, because I think in isolation there are benefits, but I think the power of all of this is how do we bring it together in a very seamless manner, and that's what's very exciting. >> When they announced that this morning speaking of integration that C/4 HANA, they talked about that. I thought they did a good job of showing integrations and talking about that, but if I kind of distill that down to one of the things that their CEO has been really vocal about it's got to modernize Legacy CRM and connect, synchronize the supply chain with the demand chain. With what they're doing this momentum that the SAP is carrying through, how do you see that as a differentiator for KPIT's business to be a partner with SAP? >> Absolutely, you know, fortunately for us we've been very strong in the three-generation CRMs. I know we are now talking about the fourth generation CRM, which is C4/HANA. But having lived through the journey of the three generations, I think KPIT has a very unique proposition in the market place. We know very importantly what not to do, what are the things which did not work. I think that's a very important aspect, which I think SAP themselves have learned and that's probably why they're talking about the fourth generation CRM. And I think we are in a very unique position and that's the example. We have implemented this for a long time, and I see that with their integration what they've done with some of the other softwares like Callidus, this is gonna be a complete portfolio of solutions, which they can offer, which I think KPIT is in a very unique position, whether it's cloud for service, cloud for sales, Hybris Commerce, the Callidus, commissions. We're very well positioned to be able to provide all of this to our customers, so the portfolio is a lot more enriched, and I think it's going to be very rewarding. >> What are some of the things in terms of all those announcements that you're looking forward to at Sapphire this year in terms of I can imagine there's a wealth of, I think there's a thousand SAP sessions alone, from an education perspective? Is your team here ready to, you said your theme was Elevate IT? >> Yes. >> What are some of the things that you're excited to learn how to do for those boots on the ground? >> I think one of the areas we are excited about is we're seeing the S/4 adoption going up. I think we're very excited about that. >> I think you said 1800 customers. >> Yes and there's lots... >> And counting. >> Lot's to go but I think yeah. >> Lot of opportunity here. >> Exactly, so I think that's one we want to make sure and then I think the intelligent Enterprise. I think we're very excited about that, along with the data hub. I know it's early days, but we'll closely be watching that because data is going to be a critical aspect for all of this to be successful. So I think we're right on very excited to see those three, four areas and I think we're well positioned to really be able to take this momentum to the next level. >> So you said this was your 20th Sapphire. I think when I was doing some research on this event, it looks like they had done this for about 25 years. Wow, so do you remember back 20 years ago like how many people were at Sapphire back then compared to the... >> Absolutely. >> 20 some thousand that are just here physically this week. >> Yeah I still remember I think it was '99 Sapphire in Las Vegas, that was the only Sapphire happened Vegas. It's easier for me. I don't know why they don't do that. >> Really? >> Yeah, so there I was sitting and one of the big areas we were very excited was, if I was able to enter sales order in HP Jornada. Believe it or not, it was one of the handheld devices. >> I remember that. >> And we were very excited to see oh we are able to enter an order in an HP Jornada. And today we're talking about virtual reality where we are able to look at stuff, change the colors, and be able to order just looking at what you like. >> Transparently. >> Yeah it is unbelievable the change, so to your point, lots have changed, all the way around, whether it's technology, whether it's expectations, whether it's the number of people, number of sessions, and you know we ourselves have got about 12 sessions, customer sessions in this Sapphire. We used to have two or three at the most. >> Wow there's customer centers here and theaters. >> Yes absolutely. >> So another 20-year perspective and looking towards the future. One of the great things about SAP is, also one of the challenges. 46 years of technology and moving customers along, SAP HANA, no question it changes businesses. The stat you gave earlier 40% more orders in one single day, day one. However, what are some of the major barriers that customers face with Legacy infrastructure and moving into taking advantage of S/4 HANA? Is it customization of environments that they did? Is that business processes? Like what's the top one or two challenges customers are facing? >> Very, very good point actually. I'm glad you brought this up. We've been at this for four years. In fact one of the first HANA migrations was done by KPIT at Varian Medical, one of the very early days. So from my perspective, the customers are looking to reduce risk, because they've been working on SAP for such a long time. They built it, it's evolved, it's customized. So how do we reduce risk? In fact KPIT has built a monetization tool, which automatically correct codes, so that it takes away, reduce the risks and reduces the time. So that's one aspect is, customers are very worried about the risks aspect. Second is of course the cost, because they don't want to be spending time in just implementing another system. They want to take leverage about the intelligence, which can built in the different processes, the advantage, so they do want to make sure that that aspect is there, but I think the biggest aspect is, they are looking for the business nuggets. You know what we talked about can this propel them into different business models. Can this be relevant for the next 20 years? Because this is a big investment and that's one of the big roadmap discussions we are having with a lot of our customers. >> Relevance, you know, you really hit the nail on the head. Customers have to be relevant. They have to be able to compete and become intelligent in order to do that. Well and I wish we had more time, but we're out of time. Thank you so much for joining us on theCUBE, and again congratulations on the award, the service delivery partner of the year for Hybris that KPIT has won. >> Thank you, thank you so much. Thanks for getting me here. >> Our pleasure. We want to thank you for watching theCUBE. I'm Lisa Martin with Keith Townsend, and we are at Sapphire Now 2018. Thanks for watching. (upbeat music)

(Latin music) >> Narrator: Live, from San Juan, Puerto Rico, it's theCUBE! Covering Blockchain Unbound. Brought to by Blockchain Industries. (Latin music) >> Welcome back to our exclusive Puerto Rico coverage, here, this is theCUBE for Blockchain Unbound, the future of blockchain cryptocurrency, the decentralized web, the future of society, the world, of work, et cetera, play, it's all happening right here, I'm reporting it, the global internet's coming together, my next guest is Fred Krueger, a founder and CEO of a new innovative approach called WorkCoin, the future of work, he's tackling. Fred, great to see you! >> Thank you very much, John. >> So we saw each other in Palo Alto at the D10e at the Four Seasons, caught up, we're Facebook friends, we're LinkedIn friends, just a quick shout out to you, I saw you livestreaming Brock Pierce's keynote today, which I thought was phenomenal. >> Yeah, it was a great keynote. >> Great work. >> And it's Pi Day. >> It's Pi Day? >> And I'm a mathematician, so, it's my day! (Fred laughs) >> It's geek day. >> It's geek day. >> All those nerds are celebrating. So, Fred, before we get into WorkCoin, I just want to get your thoughts on the Brock Pierce keynote, I took a video of it, with my shaky camera, but I thought the content was great. You have it up on Facebook on your feed, I just shared it, what was your takeaway of his message? I thought it was unedited, obviously, no New York Times spin here, no-- >> Well first of all, it's very authentic, I've known Brock 10 years, and, I think those of us who have known Brock a long time know that he's changed. He became very rich, and he's giving away, and he really means the best. It's completely from the heart, and, it's 100% real. >> Being in the media business, kind of by accident, and I'm not a media journalist by training, we're all about the data, we open our datas, everyone knows we share the free content. I saw the New York Times article about him, and I just saw it twisted, okay? The social justice warriors out there just aren't getting the kind of social justice that he's actually trying to do. So, you've known him for 10 years, I see as clear as day, when it's unfiltered, you say, here's a guy, who's eccentric, smart, rich now, paying it forward? >> Yep. >> I don't see anything wrong with that. >> Look, I think that the-- >> What is everyone missing? >> There's a little jealously, let's be honest, people resent a little bit, and I think part of it's the cryptocurrency world's fault. When your symbol of success is the Lamborghini, it's sort of like, this is the most garish, success-driven, money-oriented crowd, and it reminds me a little bit of the domain name kind of people. But Brock's ironically not at all that, so, he's got a-- >> If you look at the ad tech world, and the domain name world, 'cause they're all kind of tied together, I won't say underbelly, but fast and loose would be kind of the way I would describe it. >> Initially, yes, ad tech, right? So if you look at ad tech back in say, I don't know, 2003, 2004, it was like gunslingers, right? You wanted to by some impressions, you'd go to a guy, the guy'd be like, "I got some choice impressions, bro." >> I'll say a watch too while I'm at it. >> Yeah, exactly. (John laughs) That was the ad tech world, right? And that world was basically replaced by Google and Facebook, who now control 80% of the inventory, and it's pretty much, you go to a screen, it's all service and that's it. I don't know if that's going to be the case in cryptocurrencies, but right now, initially, you sort of have this, they're a Wild West phenomenon. >> Any time you got alpha geeks, and major infrastructure application developer shift happening, which is happening, you kind of look at these key inflection points, you need to kind of have a strong community self-policing policy, if you look at the original DNS days, 'cause you remember, I was there too, Jon Postel, rest in peace, godspeed, we all know what he did, Vint Cerf with TCP/IP, the core dudes, and gals, back then, they were tight! So any kind of new entrants that came in had to prove their worth. I won't say they were the most welcoming, 'cause they were nervous of people to infect the early formation, mostly they're guys, they're nerds. >> Right, so I think if you look back at domain names, back in the day, a lot of people don't know this, but Jon Postel actually kept the list of domain names in a text file, right? You had basically wanted a domain name, you called Jon up, and you said, "I'd like my name added to the DNS," and he could be like, "Okay, let me add it "to the text file." Again, these things all start in a very sort of anarchic way, and now-- >> But they get commercial. >> It gets commercial, and it gets-- >> SAIC, Network Solutions, in various time, we all know the history, ICANN, controlled by the Department of Commerce up until a certain point in time-- >> Uh, 'til about four years ago, really. >> So, this is moving so fast. You're a student of the industry, you're also doing a startup called WorkCoin, what is the formula for success, what is your strategy, what are you guys doing at WorkCoin, take a minute to explain what you guys are doing, your team, your approach-- >> So let's start with the problem, right? If you look at freelancing, right now, everybody knows that a lot of people freelance, and I don't think people understand how many people freelance. There are 57 million people in America who freelance. It's close to 50%, of us, don't actually have jobs, other than freelancing. And so, this is a slow moving train, but it's basically moving in the direction of more freelancers, and we're going to cross the 50% mark-- >> And that's only going to get bigger, because of virtual work, the global workforce, no boundaries-- >> Right, and so it's global phenomena, right? Freelancing is just going up, and up, and up. Now, you would think in this world, there would be something like Google where you could sit there, and go type patent attorney, and you could get 20 patent attorneys that would be competing for your business, and each one would have their price, and, you could just click, and hire a patent attorney, right? Is that the case? >> No. >> No, okay. >> I need a patent attorney. >> So, what if you have to hire a telegram manager for your telegram channel? Can you find those just by googling telegram manager, no. So basically-- >> The user expectation is different than the infrastructure can deliver it, that's what you're basically saying. >> No, what I'm saying is it should be that way, it is not that way, and the reason it's not that way is that basically, there's no economics to do that with credit cards, so, if you're building a marketplace where it's kind of these people are find each other, you need the economics to make sense. And when you're being charged 3.5% each way, plus you have to worry about chargebacks, buyer fraud, and everything else, you can't built a marketplace that's open and transparent. It's just not possible. And I realized six months ago, that with crypto, you actually could. Not that it's going to be necessarily easy, but, technically, it is possible. There's zero marginal cost, once I'm taking in crypto, I'm paying out crypto, in a sort of open marketplace where I can actually see the person, so I could hire John Furrier, not John F., right? >> But why don't you go to LinkedIn, this is what someone might say. >> Well, if you go to LinkedIn, first of all, the person there might not be in the market, probably is not in the market for a specific service, right? You can go there, then you need to message them. And you just say, "Hey, your profile looks great, "I noticed you're a patent attorney, "you want to file this patent for me?" And then you have to negotiate, it's not a transactional mechanism, right? >> It's a lot of steps. >> It's not transactional, right? So it's not click, buy, fund, engage, it just doesn't work that way. It's just such a big elephant in the room problem, that everybody has these problems, nobody can find these good freelancers. What do you end up doing? You end up going to Facebook, and you go, "Hey, does anybody know any good patent attorneys?" That's what you do. >> That's a bounty. >> Well, it's kind of, yeah. >> It's kind of a social bounty. "Hey hive, hey friends, does anyone know anything?" >> It's social proof, right? Which is another thing that's very important, because, if John, if you were-- >> Hold on, take a minute to explain what social proof is for the folks. >> Social proof is just the simple concept that it's a recommendation coming from somebody that you know, and trust. So, for example, I may not be interested in your video services, John, but I know you, and I am in the business of a graphic designer, and you're like, "Fred, I know this amazing graphic designer, "and she's relatively cheap." Okay, well that's probably good enough for me to at least start looking at her work, and going the next step. On the other hand, if I'm just looking at 100 graphic designers, I do not know. >> It's customized contextual data, around a specific transaction from a trusted source. So you socially, are connected to, or related. >> It, sort of, think about this, it doesn't even have to be a source that you know, it could be just a source that you know of, right? So, to use the Brock example again, Brock's probably not going to be selling his services on my platform, but what if he recommends somebody, people like giving the gift of recommendation. So Brock knows a lot of people, may not be doing as well as him, right? And he's like, "Well, this guy could be a fantastic guy "to hire as social media manager," for example. Helping out a guy that needs a little bit of work. >> And endorsement's a major thing. >> It is giving something, right? You're giving your own brand, by saying, "I stand behind this person." >> Alright, so tell me about where you are with WorkCoin, honestly, people might not know your background, if you check him out on LinkedIn, Fred Krueger, mathematician, Stanford PhD, well-educated, from a centralized organization, like Stanford, has a good reputation, you're a math guy, is there math involved? Obviously, Blockchain's math related, you got crypto, how are you guys building this out, share a little bit of, if you can, show a little leg on the tech-- >> The tech is sort of simple. So basically the way it is, is right now it's built in Google Cloud, but we have an interface where you can fund the thing, and so it's built, first of all, that's the first thing. We built it on web and mobile. And you can basically buy WorkCoins from the platform itself, using Ethereum, and also, we've integrated with Sensei, a different token. So, we can integrate with different tokens, so you're using these tokens to fund the coin, to fund your account, right? And then, once you have the tokens in your account, you can then buy services with them, right? And then the service provider, the minute they finish delivery of the service, to your expectation, they get the coin in their account, and then they can transfer that coin back into Ethereum, or Bitcoin, or whatever, to cash out. >> Okay, so wait, now that product's built, has the coins been issued? Are you guys doing an ICO? Are you raising money? >> So we're in the middle of an ICO-- >> Private? >> Private, only for now. So we've raised just under $4,000,000-- >> Great, congratulations. >> I have no idea if that's good or not-- >> Well, it's better than a zero (laughs). >> It's better than zero, right? It is better than zero, right? >> So there's interest obviously. >> Yeah, so look, we've got a lot of interest in our product, and I think part of the interest is it's very simple. A lot of people can go, "I think this thing makes sense." Now, does that mean we're going to be completely successful in taking over the world, I don't know. >> Well, I mean, you got some tailwinds at your back. One, the infrastructure in e-commerce, and the things that you're going after, are 20-year-old stacks. Number two, the business model, and expectation of the users, is shifting radically, and expectations are different, and there's no actual product that does it (laughs), so. >> So a lot of these ICOs, I think they're going to have technical problems actually building into the specification. 'Cause it's difficult, when you're dealing with the Blockchain, first of all, you're building on some movable platform, right? I met some people just today who are building on Hash-Craft, now, that's great, but Hash-Craft is like one day old, you know? So you're building on something that is one day old, and they've just announced their coin five minutes ago, you know. Again, that's great, but normally as a developer myself, I'm used to building on things that are years old, I mean, even something that's three years old is new. >> This momentum going on, that someone might want to tout Hash-Craft for is, 'cause it's got momentum-- >> It's got total momentum. >> They're betting on an ecosystem. But that brings up the other thing I want to get your thoughts on, because we've observed this at Polycon, we've been watching the industry landscape now, onto our 10th year, there's almost an ecosystem stake in the ground. The good news is, ecosystem's developing. You got entrepreneurs, you got projects, you got funding coming in, but as it's going to be a fight for the ecosystem, because you can't have zillion ecosystems, eventually they have to be-- >> Well, you know-- >> Or can you? >> Here's the problem, that everybody's focused on the plumbing right now, right, the infrastructure? But, what they should be focusing it on is the app. And I've a question for you, and I've asked this question to my advisors and investors, which are DNA Fund, and I say-- >> Let's see if I get it right, it's a test here on the spot, I love this, go. >> Okay, so here's the question, how many, in your wallet right now, on your mobile phone, show me how many Blockchain apps you have right now. >> Uh, zero, on my phone? >> Okay, zero. >> Well I have a burner phone for my other one, so (laughs). >> But on any phone, on any phone that you possess, how many Blockchain apps do you have on your phone? >> Wallet or apps? >> An app that you-- >> Zero. >> An app, other than a wallet, zero, right? Every single person I've asked in this conference has the same number, zero. Now, think about this, if you'd-- >> Actually, I have one. >> Uh, which one? >> It's called Cube Coin. >> Okay, there you go, Cube Coin. But, here's the problem, if you went to a normal-- >> Can I get WorkCoin right now? >> Yeah, well not right now, but I have it on my wallet. So for example, it's in test flight, but my point is I have a fully functional thing I can go buy services, use the coin, everything, in an app. I think this is one of the things-- >> So, hypothetically, if I had an application that was fully functional, with Blockchain, with cryptocurrency, with ERC 2 smart contracts, I would be ahead of the game? >> You would be ahead of the game. I mean, I think-- >> Great news, guys! >> And I think you absolutely are thinking the right thinking, because, everybody's just looking at the plumbing, and, look, I love EOS, but, it's sort of a new operating system, same as Hash-Craft, but you need apps to run on your thing-- >> First of all, I love chatting with you, you're super smart, folks out there, Fred is someone you should check out, you got great advisor potential. You're right on this, I want to test something out with you, I've been thinking about this for a while. If you think about the OSI model, OSI stack, for the younger kids, that was a key movement that generated the key standards in the stack for inner networking, and physical devices. So, it was started from the bottom up. The top of the stack actually never standardized, it became the presentation session layer, they differentiated, then eventually became front end. If you look at what's happening now, the top of the stack is really the ones that's standardizing, or standardizing with business logic, the bottom of the stack has many different versions of say, Blockchain, so the question is is that, it might be the world that will never have a TCP/IP moment, it might be that the business app logic will dictate to some sort of abstraction layer, down to programmable plumbing. You see this with cloud with DevOps. So the question is, do see it that way? I'm thinking out loud here, but when I'm seeing the trend here, it's just that, people who make the business logic decisions first, and nail those, that they're far more successful swapping out and hedging on the plumbing. >> Look, I think you mentioned the word alpha geek, and I think you've just defined yourself as an alpha geek. Let's just go in Denzel Washington's set in the movie Philadelphia, talk to me like I'm a five year old, okay? What is the problem you're solving? >> The app, you said it, it's the app! >> My point is like, everybody is walking around with apps, if the thing doesn't fit on an app, it's not solving any problem, that's the bottom line. I don't care whether you're-- >> You're validating the concept that all that matters is the app, the plumbing will sort itself out. >> I think so. >> Is that a dependency, or is it an interdependency? >> What do you need in a plumbing? Here's how I think you should think. Do I need 4,000 transactions per second? I would say, rarely, most people are not sitting there going, "I need to do 4,000 transactions per second." >> If you need that, you've already crossed the finish line, you probably want a proprietary solution. >> Just to put things in perspective, Bitcoin does 300,000 transactions per day. >> Well, why does Ripple work? Ripple works because they nailed the business model. >> I'll tell you what I think of Ripple-- >> What's your take? >> Why ripple works, I think all, and I'm not the first person to say this, but I think that, the thing that works right now, the core application of all this stuff, is money, right? That's the core thing. Now, if you're talking about documents on the Blockchain, is that going to be useful, perhaps. In a realist's say in the Blockchain, perhaps. Poetry on the Blockchain, maybe. Love on the Blockchain? Why ban it, you know? >> Hey, there's crypto-kiddies on the Blockchain, love is coming next. >> Love is coming next. But, the core killer app, the killer app, is money. It's paying people. That is the killer app of the Blockchain right now, okay? So, every single one of the things that's really successful is about paying people. So what is Bitcoin? Bitcoin is super great, for taking money, and moving it out of China, and into the United States. Or out of Nigeria, and into Switzerland, right? You want to take $100,000 out of Nigeria, and move it to Switzerland? Bitcoin is your answer. Now, you want to move money from bank A to bank B, Ripple is your answer, right? (John laughs) If you want to move money from Medellin, Colombia, that you use in narcos, Moneiro is probably your crypto of choice, you know? (John laughs) Business truly anonymous. And I think it's really about payment, right? And so, I look at WorkCoin as, what is the killer thing you're doing here, you're paying people. You're paying people for work, so, it's designed for that. That's so simple. >> The killer app is money, Miko Matsumura would say, open source money, that's his narrative, love that vision. Okay, if money's the killer app, the rest is all kind of window dressing around trying to race to-- >> I think it's the killer, it's the initial killer app. I think we need to get to the point where we all, not all of us, but where enough of us start transacting, with money, with digital money, and then after digital money, there will be other killer apps, right? It's sort of like, if you look at the internet, and again, I'm repeating somebody else's argument-- >> It's Fred Krueger's hierarchy of needs, money-- >> Money starts, right? >> Money is the baseline. >> The initial thing, what was the first thing of internet? I was on the internet before it was the internet. It was called the ARPANET, at Stanford, right? I don't know if you remember those days-- >> I do remember, yeah, I was in college. >> But the ARPANET, it was email, right? We had the first versions of email. And that was back in 1986. >> Email was the killer app for 15, 20 years. >> It was the killer app, right? And I think-- >> For 15 or 20 years. >> Absolutely, well before websites, you know? So I think, we got to solve money first. And I bless everybody who has got some other model, and maybe they're right, maybe notarization of documents on the internet is a-- >> There's going to be use cases for Blockchain, some obvious low-hanging fruit, but, that's not revolutionary, that's not game-changing, what is game-changing is the promise of a new decentralized infrastructure. >> Here's the great thing that's absolutely killer about what this whole world is, and this is why I'm very bullish, it's, if you look at the internet of transmitting value, from one node to another node, credit cards just do not do a very good job of that, right? So, you can't put a credit card inside a machine, very well, at all, right? It doesn't work! And very simple reason, why? Because you get those Amex fraud alerts. (John laughs) Now the machine, if he's paying another machine, the second machine doesn't know how to interpret the first machine's Amex fraud alerts. So, the machine has to pay in, the machine's something that's immutable. I'm paying you a little bit of token. The classic example is the self-driving car that pays the gas pump, 'cause it's a gas self-driving car, it pays it to fill up, and the gas pump may have to pay its landlord in rent, and all of this is done with tokens, right? With credit cards, that does not work. So it has to be tokens. >> Well, what credit cards did for other transactions a little bit simplifies your things, there's a whole 'nother wave coming, that just makes it easier and reduces the steps. >> It reduces the friction, and that's why I think, actually, the killer app's going to be marketplaces, because, if you look at a marketplace, whether it's a marketplace like ours, for freelancers, or your marketplace for virtual goods, and like wax, or whatever it is, right? I think marketplaces, where there's no friction, where once you've paid, it's in. There's no like, I want my money back. That is a killer app, it's an absolute killer app. I think we're going to see real massive consumer adoption with that, and that's ultimately, I think, that's what we need, because if it's all just business models, and people touting their 4,000 transactions a second, that's not going to fly. >> Well Fred, you have a great social graph, that's socially proved, you got a great credentials, in mathematics, PhD from Stanford, you reinvent nine, how many exits? >> Nine exits. >> Nine exits. You're reinventing freelancing on the Blockchain, you're an alpha geek, but you can also explain things to a five year old, great to have you on-- >> Thank you very much John. >> Talk about the WorkCoin, final word, get the plugin for WorkCoin, can people use it now, when is it going to be available-- >> Look, you can go check out our platform, as Miko said, Miko's an advisor, and Miko said, "Fred, think of it as a museum, "you can come visit the museum, "you're not going to see a zillion, "but you can do searches there, you can find people." The museum is not fully operational, right? You can come and check it out, you can take a look at the trains at the museum, the trains will finally operate once we're finished with our ICO, we can really turn the thing on, and everything will work, and what I'd like you to do, actually, you can follow our ICO, if you're not American, you can invest in our ICO-- >> WorkCoin dot-- >> Net. >> Workcoin.net >> Workcoin.net, and, really, at the end, if you have some skill that you can sell on the internet, you're a knowledge worker, you can do anything. List your skill for sale, right? And then, that's the first thing. If you're a student at home, maybe you can do research reports. I used to be a starving student at Stanford. I was mainly spending my time in the statistics department, if somebody said, "Fred, instead of grading "undergrad papers, we'll pay you money "to do statistical work for a company," I would be like, "That would be amazing!" Of course, nobody said that. >> And anyways, you could also have the ability to collaborate with some quickly, and do a smart contract, you could do some commerce, and get paid. >> And get paid for it! >> Hey, hey! >> How 'about that, so I just see-- >> Move from the TA's grading papers payroll, which is like peanuts-- >> And maybe make a little bit more doing something that's more relevant to my PhD. All I know is there's so many times where I've said, my math skills are getting rusty, and I was like, I'd really wish I could talk to somebody who knew something about this distribution, or, could help me-- >> And instantly, magically have them-- And I can't even find them! Like, I have no idea, I have no idea how I would go and find people at Stanford Institute, I would have no idea. So if I could type Stanford, statistics, and find 20 people there, or USC Statistics, imagine that, right? That could change the world-- >> That lowers the barriers, friction barriers, to-- >> Everybody could be hiring graduate students. >> Well it's not just hiring, collaborating too. >> Collaborating, yeah. >> Everything. >> And any question that you have, you know? >> Doctor doing cancer research, might want to find someone in China, or abroad, or in-- >> It's a worldwide thing, right? We have to get this platform so it's open, and so everybody kind of goes there, and it's like your identity on there, there's no real boundary to how we can get. Once we get started, I'm sure this'll snowball. >> Fred, I really appreciate you taking the time-- >> Thanks a lot for your time. >> And I love your mission, and, we support you, whatever you need, WorkCoin, we got to find people out there to collaborate with, otherwise you're going to get pushed fake news and fake data, best way to find it is through someone's profile on WorkCoin-- >> Thanks. >> Was looking forward to seeing the product, I'm John Furrier, here in Puerto Rico for Blockchain Unbound, Restart Week, a lot of great things happening, Brock Pierce on the keynote this morning really talking about his new venture fund, Restart, which is going to be committed 100% to Puerto Rico, this is where the action will be, we will be following this exclusive story, continuing, we'll be back with more, thanks for watching. (soothing electronic music)

(electronic theme music0 >> Announcer: Live from Nassau in the Bahamas. It's the Cube. Covering Polycom 18. Brought to you by Polycom. >> Welcome to Nassau, everybody. This is the Cube, the leader in live tech coverage. And we're here at Polycom 18 in beautiful Bahamas, Nassau. Brian Brackeen is here, the CEO of Kairos. Brain, thanks for coming on. >> Thanks for having me. >> We just met this morning. >> Yep. >> I heard you up on the panel. So Kairos, first of all, I love the name. >> Thank you, thank you. >> Where's the name come from? >> It's Greek. >> Yeah, I thought so. >> It means, the most opportune moment. >> Love it. Okay, so you seize the opportune moment to do facial recognition. Everybody knows facial recognition from Facebook, but talk about what you guys bring to the table. >> Yeah and like you said. You seen it from Facebook. The new iPhone has facial recognition. It's really all about identifying who someone is and verifying their identity. We use it for companies. Prior to doing this for ICS stuff, we were an existing business, six years old. Mostly fortune 500, fortune 1,000 companies. We have retailers understand who's in the retail store. Their age, gender, ethnicities, their emotions, their feelings. We also help people like a, even like school bus companies that identifies which kids are getting on the right bus. We help movie studios to understand how you feel about a film. So we've been in this industry some time. We think it's perfect for the block change >> So there's a security angle there as well. >> Absolutely. >> As the fun on Facebook. How's, what's the state of facial recognition technology? I'd love to hear from an expert. I've talked to some people who say, oh, it's nowhere near ready. And I'm like how can it not be ready? I go on Facebook, they tag me in an instance. (laughing) I go, no, don't tag me. Where are we in terms of the quality and ethicacy of facial recognition. >> Yeah, we can find one person in a billion in about one third of a second. And we're about 99.8, 99.9% sure they are who we think they are. So definitely, the future is really now. >> Now you guys, unlike many companies who either done an ICO or raisen security tokens or done utility tokens, you guys are an established company. And then decided, so let's, but before we get into that. Give us the history of the company. You seized the moment and, how you got started and how you got here. >> Sure. My personal background, I'm a, Philadelphia, originally. We were just talking abut being an Eagles fan. >> Hey, congratulations. >> Thank you, thank you so much. Long time coming. >> The Eagles, a deserved win. It hurts me from being from Boston, but. (laughing) >> But we still get along. >> Yeah >> So worked in large corporations for most of my career. >> Comcast, IBM in Phily, took a job at Apple, just after the iPhone launch on through the iPad launch. Steve Job was still there. It was a period of exponential growth. It changed my life. And then I got the shuttle bug, and quit my job there. Which my parents thought I was absolutely crazy. And started Kairos. First in San Francisco and then moved the company to Miami. We realized early on that facial recognition was a right direction that helping companies to do it was a big idea. Essentially the market is anywhere or anyone that works with people. So thought it was a good and growing market. And we got into it deeply in the last three to four years or so. >> So a bit of a change up. I want to ask you GDPR, the General Data Protection Regulation is coming, it's here but the fines and penalties go into effect in May of this year. I learned recently that pictures qualify for personally identifiable information. >> Correct. >> Has that been a tailwind for you? Have people come to you and say, hey, we need help because we, we're on the video business or whatever it is and we need help in case somebody needs to identify somebody. Is that a use case. >> Yeah, we think a lot about GDPR, a lot about it. As your viewers may know, that's really a European Union regulation. However, it kind of extends to people who, anybody doing business there. >> Dave: Right. >> Which is everyone in the US. (laughing) So it becomes almost like defacto US law, even though it's not a US law. There's a lot of concern about, because of facial recognition, your picture really becomes your identity. So how do we manage that. We're actually one of the first anonymous facial recognition companies in the world. We sometimes just let you know that it's the same person, but not who that person is. Protecting your animity and your individuality. >> Okay, is that where block change comes in? >> Exactly. >> Okay, let's pivot to that discussion, block change. Talk about the technology that allows me to own my own data, protect my own data, anonymize, how's that work? >> Absolutely. Let's say me and you were in a kind of friendly wager, if it's really a go right, on the super bowl, (laughing) right. And I, you lost the game, so now you owe me 20 ether. So you don't just want to send it to a random address. You want to make sure that, you know, it's really me. Because 20 ether is a decent amount of money these days, right. And so now you're going to use facial recognition transaction today. Only this face can unlock this transaction. Can open this ether and deposit into their wallet. I don't think you don't even know who I am, but just this face. And so I'm standing on the other side. I can say that I will only accept ether from this face. >> Right >> Yeah, it changes everything. >> And then the obvious question people are going to ask you, server address really, but how secured is that? You know, how hackable is that? Can I take a picture of somebody and then, you know, recreate, you know, that image? How do you, you know, forth that? >> Yeah, yeah. A number of ways. Some things like you can take a picture of someone else and say hold it in front of the camera, that kind of thing. We have all kinds of anti fraud detection. So we can detect from the entrance of light, and because we can read emotions, is the person kind of really alive, are they feeling emotions or are they breathing. All kinds of technology we can use to verify someone's identity. >> Great. All right, let's get in the business of tokens. You choice to tokenize your business. Why does it make sense to tokenize your business? >> Yeah, and you know, you see this world, often times will write a white paper and say this is my idea. I appreciate that, but raising 10's and millions of dollars sometimes, and never coming through on that idea, right. In our case, we were an existing business. We've already raised about $80 million in capital, you know, like a Series A, Series B, very traditional way. And we didn't think we could just go off and build a new division in Gibralter or different kind of exotic. I would say that we're in US space and we have US investors in venture capital investors. So we said, let's do this the right way. Let's create a security token. Completely SEC compliant. So let's just do this like another round. To completely tokenize the existing investors and the new investors. So we're all on the same boat. And we've seen great success because of it. >> Okay and so the motivation for them was for investors was equity. Motivation for the existing, preferred investors was liquidity. >> Liquidity. >> Okay, so you basically took those existing, preferred. They protected their ownership and you transferred them over to tokens. >> Transferred them over to tokens, yeah. Essentially, you don't lose any equity, right. But you gain liquidity. You're still in the business. You're long on Kairos, you can stay long on Kairos. If you want to take a little off the table, you can take a little off the table. It really changes overseas finance. >> Dave: And you're doing it to your Chili token as well or no? >> We're doing it to Chili token as well. >> Dave: Okay. >> And with the Chili token, we gave it away for free. Because then we say to the SEC or anyone else, look, we're not trying to profit or get invested from the Chili tokens, that's why it completely free. We're doing a SEC compliant token. >> And talk about the use cases for that utility token. Howe are people utilizing it and what's the value? >> So going back to our friendly bet for the 25 ether, when I click my face for the first time, when I give a scan, that cost one Tyro token. >> Right >> Now after that, to verify it, it's free. But to create your face the first time, it's a Tyro token. >> Let's see, okay, and then you guys charge a monthly subscription for your service, correct? >> For the block change service, no. We just do it, just face san. >> Now right, okay. >> Yeah. >> But through your core business. >> For core business, monthly subscription, reoccurring revenue, absolutely. >> Excellent. I'll give you the last word. Kind of future, where's all this going? We're here at this investors conference. It's the first conference focused on security tokens? >> Yes, right. >> So, and you're a great example of that, of an existing company not a blank sheet of paper. >> Yeah. >> What's your outlook, you know, for the future of this industry, this eco system, this community? >> I'm literally like bubbling with excitement on the future. And it is, as you know, it's way tough for founders who are not base in San Francisco or Silicon Valley, to raise capital. This sort of democratizes that entire process. Now what you'll have is, somebody started in Miami or Portland or Boston, right. And first they would do a round of small investors, local VCs. Get their model together. Get their act right Get some customers. Things start to work for the company. And then there, instead of trying to go Silicon Valley, and beg them to invest, and maybe they won't just because the location. Now, you do ICO at that stage and make the folks in your community richer. They go off and do more things. Make better cities. It's really, really something great. >> Brian Brackeen, thanks very much >> Thank you. >> For coming on the Cube. Really appreciate having you. >> Yup. >> Alright, keep it right there, buddy. We'll be back with our next guest right after this short break. This is Dave Vellante. You're watching the Cube. (electronic theme music)