Abdullah Abuzaid, Dell Technologies & Gil Hellmann, Wind River | MWC Barcelona 2023
(intro music) >> Narrator: "theCUBE's" live coverage is made possible by funding from Dell Technologies, creating technologies that drive human progress. (gentle music) >> Hey everyone, welcome back to "theCUBE," the leader in live and emerging tech coverage. As you well know, we are live at MWC23 in Barcelona, Spain. Lisa Martin with Dave Nicholson. Day three of our coverage, as you know, 'cause you've been watching the first two days. A lot of conversations about ecosystem, a lot about disruption in the telco industry. We're going to be talking about Open RAN. You've heard some of those great conversations, the complexities, the opportunities. Two guests join Dave and me. Abdullah Abuzaid, Technical Product Manager at Dell, and Gil Hellmann, VP Telecom Solutions Engineering and Architecture at Wind River. Welcome to the program guys. >> Thank you. >> Nice to be here. >> Let's talk a little bit about Dell and Wind River. We'll each ask you both the same question, and talk to us about how you're working together to really address the complexities that organizations are having when they're considering moving from a closed environment to an open environment. >> Definitely. Thank you for hosting us. By end of the day, the relationship between Dell and Wind River is not a new. We've been collaborating in the open ecosystem for long a time enough. And that's one of the, our partnership is a result of this collaboration where we've been trying to make more efficient operation in the ecosystem. The open environment ecosystem, it has the plus and a concern. The plus of simplicity, choice of multiple vendors, and then the concern of complexity managing these vendors. Especially if we look at examples for the Open RAN ecosystem, dealing with multiple vendors, trying to align them. It bring a lot of operational complexity and TCO challenges for our customers, from this outcome where we build our partnership with Wind River in order to help our customer to simplify, or run deployment, operation, and lifecycle management and sustain it. >> And who are the customers, by the way? >> Mainly the CSP customers who are targeting Open RAN and Virtual RAN deployments. That digital transformation moving towards unified cloud environment, or a seamless cloud experience from Core to RAN, these are the customers we are working with them. >> You'll give us your perspective, your thoughts on the partnership, and the capabilities that you're enabling, the CSPs with that. >> Sure. It's actually started last year here in Barcelona, when we set together, and started to look at the, you know, the industry, the adoption of Open RAN, and the challenges. And Open RAN brings a lot of possibilities and benefit, but it does bring a lot of challenges of reintegrating what you desegregate. In the past, you purchase everything from one vendor, they provide the whole solution. Now you open it, you have different layers. So if you're looking at Open RAN, you have, I like to look at it as three major layers, the management, application, and the infrastructure. And we're starting to look what are the challenges. And the challenges of integration, of complexity, knowledge that operator has with cloud infrastructure. And this is where we basically, Dell and Winder River set together and say, "How can we ease this? "How we can make it simpler?" And we decided to partner and bring a joint infrastructure solution to market, that's not only integrated at a lab at the factory level, but it basically comes with complete lifecycle management from the day zero deployment, through the day two operation, everything done through location, through Dell supported, working out of the box. So basically taking this whole infrastructure layer integration pain out, de-risking everything, and then continuing from there to work with the ecosystem vendor to reintegrate, validate the application, on top of this infrastructure. >> So what is the, what is the Wind River secret sauce in this, in this mix, for folks who aren't familiar with what Wind River does? >> Yes, absolutely. So Wind River, for many, many don't know, we're in business since 1981. So over 40 years. We specialize high performance, high reliability infrastructure. We touch every aspect of your day and your life. From the airplane that you fly, the cars, the medical equipment. And if we go into the telco, most of the telco equipment that it's not virtualized, not throughout the fight today, using our operating system. So from all the leading equipment manufacturers and even the smaller one. And as the world started to go into desegregation in cloud, Wind River started to look at this and say, "Okay, everything is evolving. Instead of a device that included the application, the hardware, everything fused together, it's now being decomposed. So instead of providing the operating environment to develop and deploy the application to the device manufacturer, now we're providing it basically to build the cloud. So to oversimplify, I call it a cloud OS, okay. It's a lot more than OS, it's an operating environment. But we took basically our experience, the same experience that, you know, we used in all those years with the telco equipment manufacturer, and brought it into the cloud. So we're basically providing solution to build an on-premises scalable cloud from the core all the way to the far edge, that doesn't compromise reliability, doesn't compromise performance, and address all the telco needs. >> So I, Abdullah, maybe you can a answer this. >> Yeah. >> What is the, what does the go-to-market motion look like, considering that you have two separate companies that can address customers directly, separately. What does that, what does that look like if you're approaching a possible customer who is, who's knocking on the door? >> How does that work? >> Exactly. And this effort is a Dell turnkey sales service offering, or solution offering to our customers. Where Dell, in collaboration with Wind River, we proactively validate, integrate, and productize the solution as engineered system, knock door on our customer who are trying to transform to Open RAN or open ecosystem. We can help you to go through that seamless experience, by pre-validating with whatever workload you want to introduce, enable zero touch provisioning, and during the day one deployment, and ensure we have sustainable lifecycle management throughout the lifecycle of the product in, in operate, in operational network, as well as having a unified single call of support from Dell side. >> Okay. So I was just going to ask you about support. So I'm a CSP, I have the solution, I go to Dell for support. >> Exactly. >> Okay. So start with Dell, and level one, level two. And if there are complex issues related to the cloud core itself, then Wind River will be on our back supporting us. >> Talk a little bit about a cust, a CSP example that is, is using the technology, and some of the outcomes that they're able to achieve. I'd love to get both of your perspectives on that. >> Vodafone is a great example. We're here in Barcelona. Vodafone is the first ora network in Europe, and it's using our joint solution. >> What are some of the, the outcomes that it's helping them to achieve? >> Faster time to market. As you see, they already started to deploy the ORAN in commercial network, and very successful in the trials that they did last year. We're also not stopping there. We're evolving, working with them together to improve like stuff around energy efficiency. So continue to optimize. So the outcome, it's just simplifying it, and you know, ready to go. Using experience that we have, Wind River is powering the first basically virtualized RAN 5G network in the world. This is with Verizon. We're at the very large scale. We started this deployment in late '20 and '19, the first site. And then through 2020 to 2022, we basically rolled in large scale. We have a lot of experience learning from it, which what we brought into the table when we partnered with Dell. A lot of experience from how you deploy at scale. Many sites from a central location, updates, upgrade. So the whole day two operation, and this is coming to bearing the solution that basically Vodafone is deploying now, and which allowed them... If I, if I look at my engagement with Verizon, started years before we started. And it took quite some time until we got stuff running. And if you look at the Vodafone time schedule, was significantly compressed compared to the Verizon first deployment. And I can tell you that there are other service providers that were announced here by KDI, for example. It's another one moving even faster. So it's accelerating the whole movement to Ora. >> We've heard a lot of acceleration talk this week. I'd love to get your perspective, Abdullah, talking about, you know, you, you just mentioned two huge names in Telco, Vodafone and Verizon. >> Yep. >> Talk a little bit about Dell's commitment to helping telecommunications companies really advance, accelerate innovation so that all of us on the other end have this thing that just works wherever we are 24 by 7. >> Not exactly. And this, we go back to the challenges in Open ecosystem. Managing multiple vendors at the same time, is a challenge for our customers. And that's why we are trying to simplify their life cycle by have, by being a trusted partner, working with our customer through all the journey. We started with Dish in their 5G deployment. Also with Vodafone. We're finding the right partners working with them proactively before getting into, in front of the customer to, we've done our homework, we are ready to simplify the process for you to go for it. If you look at the RAN in particular, we are talking with the 5g. We have ran the simplification, but they still have on the other side, limited resources and skillset can support it. So, bringing a pro, ahead of time engineer system, with a zero touch of provisioning enablement, and sustainable life cycle management, it lead to the faster time to market deployment, TCO savings, improved margins for our customers, and faster business revenue for their end users. >> Solid outcomes. >> And, and what you just just described, justifies the pain associated with disaggregating and reintegrating, which is the way that Gill referenced it, which I think is great because you're not, you're not, you're not re-aggregating, (laughs) you're reintegrating, and you're creating something that's better. >> Exactly. >> Moving forward. Otherwise, why would you do it? >> Exactly. And if you look at it, the player in the ecosystem, you have the vendors, you have the service integrators, you have the automation enablers, but kind of they are talking in silos. Everyone, this is my raci, this is what I'm responsible for. I, I'm not able, I don't want to get into something else while we are going the extra mile by working proactively in that ecosystem to... Let's bring brains together, find out what's one plus one can bring three for our customers, so we make it end-to-end seamless experience, not only on the technical part, but also on the business aspect side of it. >> So, so the partnership, it's about reducing the pen. I will say eliminating it. So this is the, the core of it. And you mentioned getting better coverage for your phone. I do want to point out that the phones are great, but if you look at the premises of a 5G network, it's to enable a lot more things that will touch your life that are beyond the consumer and the phone. Stuff like connected vehicles. So for example, something as simple as collision avoidance, the ability for the car that goes in front of you to be able to see what's happening and broadcast this information to the car behind that have no ability to see it. And basically affect our life in a way that makes our driving safer. And for this, you need a ultra low, reliable low latency communication. You need a 5G network. >> I'm glad you brought that up, because you know, we think about, "Well we just have to be connected all the time." But those are some of the emerging technologies that are going to be potentially lifesaving, and, and really life transforming that you guys are helping to enable. So, really great stuff there, but so much promise coming down the road. What's next for Dell and Wind River? And, and when you're in conversations with prospective CSP's, what is the superpower that you deliver together? I'd love to get both of your perspectives. >> So, if you look at it, number one, customers look at it, last savings and their day-to-day operation. In 5G nature, we are talking the introduction of ORAN. This is still picking up. But there is a mutualization and densification of ORAN. And this is where we're talking on monetizing my deployment. Then the third phase, we're talking sustainability and advanced service introduction. Where I want to move not only ORAN, I want to bring the edge at the same side, I want to define the advanced use cases of edge, where it enables me with this pre-work being done to deliver more services and better SLA services. By end of the day, 5G as a girl mentioned earlier, is not about a good better phone coverage, or a better speed robot, but what customized SLA's I can deliver. So it enables me to deliver different business streams to my end users. >> Yeah. >> So yeah. I will say there are two pens. One, it's the technology side. So for an example, energy efficiency. It's a very big pin point. And sustainability. So we work a lot around this, and basically to advance this. So if you look at the integrated solution today, it's very highly optimized for resource consumption. But to be able to more dynamically be able to change your power profile without compromising the SLA. So this is one side. The other side, it's about all those applications that will come to the 5G network to make our life better. It's about integrating, validating, certifying those applications. So, it's not just easy to deploy an ORAN network, but it's easy to deploy those applications. >> I'd be curious to get your perspective on the question of ROI in this, in this space. Specifically with the sort of the macro headwinds (clears throat) the economies of the world are facing right now, if you accept that. What does the ROI timeline look like when you're talking about moving towards ORAN, adopting VRAN, an amazing, you know, a plethora of new services that can be delivered, but will these operators have the appetite to take that, make that investment and take on that risk based upon the ROI time horizon? Any thoughts on that? >> Yeah. So if you look at the early days or ORAN introduction in particular, most of the entrepreneurs of ORAN and Virtual RAN ran into the challenges of not only the complexity of open ecosystem, but the integration, is like the redos of the work. And that's where we are trying to address it via pre-engineered system or building an engineer system proactively before getting it to the customers. Per our result or outcomes we get, we are talking about 30 to 50% savings on the optics. We are talking 110 ROI for our customers, simply because we are reducing the redos, the time spent to discover and explore. Because we've done that rework ahead of time, we found the optimization issues. Just for example, any customer can buy the same components from any multiple vendors, but how I can bring them together and give, deliver for me the best performance that I can fully utilize, that's, that's where it brings the value for our customer, and accelerate the deployment and the operation of the network. >> Do you have anything to add before we close in the next 30 seconds? >> Yeah. Yeah. (laughs) >> Absolutely. I would say, we start to see the data coming from two years of operation at scale. And the data supports performance. It's the same or better than traditional system. And the cost of operation, it's as good or better than traditional. Unfortunately, I can't provide more specific data. But the point is, when something is unknown in the beginning, of course you're more afraid, you take more conservative approach. Now the data starts to flow. And from here, the intention needs to go even better. So more efficiency, so cost less than traditional system, both to operate as well as to build up. But it's definitely the data that we have today says, the, ORAN system is at part, at the minimum. >> So, definite ROI there. Guys, thank you so much for joining Dave and me talking about how you're helping organizations not just address the complexities of moving from close to open, but to your point, eliminating them. We appreciate your time and, and your insights. >> Thank you. >> All right. For our guests and for Dave Nicholson, I'm Lisa Martin. You're watching "theCUBE," the leader in live and emerging tech coverage. Live from MWC23. We'll be back after a short break. (outro music)
SUMMARY :
that drive human progress. in the telco industry. and talk to us about how By end of the day, Mainly the CSP and the capabilities that you're enabling, In the past, you purchase From the airplane that you fly, the cars, you can a answer this. considering that you have and during the day one deployment, So I'm a CSP, I have the solution, issues related to the and some of the outcomes Vodafone is the first and this is coming to bearing the solution I'd love to get your Dell's commitment to helping front of the customer to, justifies the pain associated with Otherwise, why would you do it? but also on the business that are beyond the but so much promise coming down the road. By end of the day, 5G as and basically to advance this. of the macro headwinds the time spent to discover and explore. (laughs) Now the data starts to flow. not just address the the leader in live and
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Supercloud2 Preview
>>Hello everyone. Welcome to the Super Cloud Event preview. I'm John Forry, host of the Cube, and with Dave Valante, host of the popular Super cloud events. This is Super Cloud two preview. I'm joined by industry leader and Cube alumni, Victoria Vigo, vice president of klos Cross Cloud Services at VMware. Vittorio. Great to see you. We're here for the preview of Super Cloud two on January 17th, virtual event, live stage performance, but streamed out to the audience virtually. We're gonna do a preview. Thanks for coming in. >>My pleasure. Always glad to be here. >>It's holiday time. We had the first super cloud on in August prior to VMware, explore North America prior to VMware, explore Europe prior to reinvent. We've been through that, but right now, super Cloud has got momentum. Super Cloud two has got some success. Before we dig into it, let's take a step back and set the table. What is Super Cloud and why is important? Why are people buzzing about it? Why is it a thing? >>Look, we have been in the cloud now for like 10, 15 years and the cloud is going strong and I, I would say that going cloud first was deliberate and strategic in most cases. In some cases the, the developer was going for the path of risk resistance, but in any sizable company, this caused the companies to end up in a multi-cloud world where 85% of the companies out there use two or multiple clouds. And with that comes what we call cloud chaos, because each cloud brings their own management tools, development tools, security. And so that increase the complexity and cost. And so we believe that it's time to usher a new era in cloud computing, which we, you call the super cloud. We call it cross cloud services, which allows our customers to have a single way to build, manage, secure, and access any application across any cloud. Lowering the cost and simplifying the environment. Since >>Dave Ante and I introduced and rift on the concept of Supercloud, as we talked about at reinvent last year, a lot has happened. Supercloud one, it was in August, but prior to that, great momentum in the industry. Great conversation. People are loving it, they're hating it, which means it's got some traction. Berkeley has come on board as with a position paper. They're kind of endorsing it. They call it something different. You call it cross cloud services, whatever it is. It's kind of the same theme we're seeing. And so the industry has recognized something is happening that's different than what Cloud one was or the first generation of cloud. Now we have something different. This Super Cloud two in January. This event has traction with practitioners, customers, big name brands, Sachs, fifth Avenue, Warner, media Financial, mercury Financial, other big names are here. They're leaning in. They're excited. Why the traction in the customer's industry converts over to, to the customer traction. Why is it happening? You, you get a lot of data. >>Well, in, in Super Cloud one, it was a vendor fest, right? But these vendors are smart people that get their vision from where, from the customers. This, this stuff doesn't happen in a vacuum. We all talk to customers and we tend to lean on the early adopters and the early adopters of the cloud are the ones that are telling us, we now are in a place where the complexity is too much. The cost is ballooning. We're going towards slow down potentially in the economy. We need to get better economics out of, of our cloud. And so every single customers I talked to today, or any sizable company as this problem, the developers have gone off, built all these applications, and now the business is coming to the operators and asking, where are my applications? Are they performing? What is the security posture? And how do we do compliance? And so now they're realizing we need to do something about this or it is gonna be unmanageable. >>I wanna go to a clip I pulled out from the, our video data lake and the cube. If we can go to that clip, it's Chuck Whitten Dell at a keynote. He was talking about what he calls multi-cloud by default, not by design. This is a state of the, of the industry. If we're gonna roll that clip, and I wanna get your reaction to that. >>Well, look, customers have woken up with multiple clouds, you know, multiple public clouds. On-premise clouds increasingly as the edge becomes much more a reality for customers clouds at the edge. And so that's what we mean by multi-cloud by default. It's not yet been designed strategically. I think our argument yesterday was it can be, and it should be, it is a very logical place for architecture to land because ultimately customers want the innovation across all of the hyperscale public clouds. They will see workloads and use cases where they wanna maintain an on-premise cloud. On-premise clouds are not going away. I mentioned edge Cloud, so it should be strategic. It's just not today. It doesn't work particularly well today. So when we say multi-cloud, by default we mean that's the state of the world. Today, our goal is to bring multi-cloud by design, as you heard. Yeah, I >>Mean, I, okay, Vittorio, that's, that's the head of Dell Technologies president. He obvious he runs it. Michael Dell's still around, but you know, he's the leader. This is a interesting observation. You know, he's not a customer. We have some customer equips we'll go to as well, but by default it kind of happened not by design. So we're now kind of in a zoom out issue where, okay, I got this environment just landed on me. What, what is the, what's your reaction to that clip of how multi-cloud has become present in, in everyone's on everyone's plate right now to deal with? Yeah, >>I it is, it is multi-cloud by default, I would call it by accident. We, we really got there by accident. I think now it's time to make it a strategic asset because look, we're using multiple cloud for a reason, because all these hyperscaler bring tremendous innovation that we want to leverage. But I strongly believe that in it, especially history repeat itself, right? And so if you look at the history of it, as was always when a new level of obstruction that simplify things, that we got the next level of innovation at the lower cost, you know, from going from c plus plus to Visual basic, going from integrating application at the bits of by layer to SOA and then web services. It's, it's only when we simplify the environment that we can go faster and lower cost. And the multi-cloud is ready for that level of obstruction today. >>You know, you've made some good points. You know, developers went crazy building great apps. Now they got, they gotta roll it out and operationalize it globally. A lot of compliance issues going on. The costs are going up. We got an economic challenge, but also agility with the cloud. So using cloud and or hybrid, you can get better agility. And also moving to the cloud, it's kind of still slow. Okay, so I get that at reinvent this year and at VMware explorer we were observing and we reported that you're seeing a transition to a new kind of ecosystem partner. Ones that aren't just ISVs anymore. You have ISVs, independent software vendors, but you got the emergence of bigger players that just, they got platforms, they have their own ecosystems. So you're seeing ecosystems on top of ecosystems where, you know, MongoDB CEO and the Databricks CEO both told me, we're not an isv, we're a platform built on a cloud. So this new kind of super cloudlike thing is going on. Why should someone pay attention to the super cloud movement? We're on two, we're gonna continue to do these out in the open. Anyone can participate. Why should people pay attention to this? Why should they come to the event? Why is this important? Is this truly an inflection point? And if they do pay attention, what should they pay attention to? >>I would pay attention to two things. If you are customers that are now starting to realize that you have a multi-cloud problem and the costs are getting outta control, look at what the leading vendors are saying, connect the dots with the early adopters and some of the customers that we are gonna have at Super Cloud two, and use those learning to not fall into the same trap. So I, I'll give you an example. I was talking to a Fortune 50 in Europe in my latest trip, and this is an a CIO that is telling me >>We build all these applications and now for compliance reason, the business is coming to me, I don't even know where they are, right? And so what I was telling him, so look, there are other customers that are already there. What did they do? They built a platform engineering team. What is the platform? Engineering team is a, is an operation team that understands how developers build modern applications and lays down the foundation across multiple clouds. So the developers can be developers and do their thing, which is writing code. But now you as a cio, as a, as a, as a governing body, as a security team can have the guardrail. So do you know that these applications are performing at a lower cost and are secure and compliant? >>Patura, you know, it's really encouraging and, and love to get your thoughts on this is one is the general consensus of industry leaders. I talked to like yourself in the round is the old way was soft complexity with more complexity. The cloud demand simplicity, you mentioned abstraction layer. This is our next inflection point. It's gotta be simpler and it's gotta be easy and it's gotta be performant. That's the table stakes of the cloud. What's your thoughts on this next wave of simplicity versus complexity? Because again, abstraction layers take away complexity, they should make it simpler. What's your thoughts? >>Yeah, so I'll give you few examples. One, on the development side and runtime. You, you one would think that Kubernetes will solve all the problems you have Kubernetes everywhere, just look at, but every cloud has a different distribution of Kubernetes, right? So for example, at VMware with tansu, we create a single place that allows you to deploy that any Kubernetes environment. But now you have one place to set your policies. We take care of the differences between this, this system. The second area is management, right? So once you have all everything deployed, how do you get a single object model that tells you where your stuff is and how it's performing, and then apply policies to it as well. So these are two areas and security and so on and so forth. So the idea is that figure out what you can abstract and make common across cloud. Make that simple and put it in one place while always allowing the developers to go underneath and use the differentiated features for innovation. >>Yeah, one of the areas I'm excited, I want to get your thoughts of too is, we haven't talked about this in the past, but it, I'll throw it out there. I think the, the new AI coming out chat, G P T and other things like lens, you see it and see new kinds of AI coming that's gonna be right in the heavy lifting opportunity to make things easier with AI and automation. I think AI will be a big factor in super cloud and, and cross cloud. What's your thoughts? >>Well, the one way to look at AI is, is one of the main, main services that you would want out of a multi-cloud, right? You want eventually, right now Google seems to have an edge, but you know, the competition creates, you know, innovation. So later on you wanna use something from Azure or from or from Oracle or something that, so you want at some point that is gonna be prone every single service in in the cloud is gonna be prone to obstruction and simplification. And I, I'm just excited about to see >>What book, I can't wait for the chat services to write code automatically for us. Well, >>They >>Do, they do. They're doing it now. They do. >>Oh, the other day, somebody, you know that I do this song par this for. So for fun sometimes. And somebody the other day said, ask the AI to write a parody song for multi-cloud. And so I have the lyrics stay >>Tuned. I should do that from my blog post. Hey, write a blog post on this January 17th, Victoria, thanks for coming in, sharing the preview bottom line. Why should people come? Why is it important? What's your final kind of takeaway? Billboard message >>History is repeat itself. It goes to three major inflection points, right? We had the inflection point with the cloud and the people that got left behind, they were not as competitive as the people that got on top o of this wave. The new wave is the super cloud, what we call cross cloud services. So if you are a customer that is experiencing this problem today, tune in to to hear from other customers in, in your same space. If you are behind, tune in to avoid the, the, the, the mistakes and the, the shortfalls of this new wave. And so that you can use multi-cloud to accelerate your business and kick butt in the future. >>All right. Kicking kick your names and kicking butt. Okay, we're here on J January 17th. Super Cloud two. Momentum continues. We'll be super cloud three. There'll be super cloud floor. More and more open conversations. Join the community, join the conversation. It's open. We want more voices. We want more, more industry. We want more customers. It's happening. A lot of momentum. Victoria, thank you for your time. Thank you. Okay. I'm John Farer, host of the Cube. Thanks for watching.
SUMMARY :
I'm John Forry, host of the Cube, and with Dave Valante, Always glad to be here. We had the first super cloud on in August prior to VMware, And so that increase the complexity And so the industry has recognized something are the ones that are telling us, we now are in a place where the complexity is too much. If we're gonna roll that clip, and I wanna get your reaction to that. Today, our goal is to bring multi-cloud by design, as you heard. Michael Dell's still around, but you know, he's the leader. application at the bits of by layer to SOA and then web services. Why should they come to the event? to realize that you have a multi-cloud problem and the costs are getting outta control, look at what What is the platform? Patura, you know, it's really encouraging and, and love to get your thoughts on this is one is the So the idea is that figure Yeah, one of the areas I'm excited, I want to get your thoughts of too is, we haven't talked about this in the past, but it, I'll throw it out there. single service in in the cloud is gonna be prone to obstruction and simplification. What book, I can't wait for the chat services to write code automatically for us. They're doing it now. And somebody the other day said, ask the AI to write a parody song for multi-cloud. Victoria, thanks for coming in, sharing the preview bottom line. And so that you can use I'm John Farer, host of the Cube.
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Oracle Announces MySQL HeatWave on AWS
>>Oracle continues to enhance my sequel Heatwave at a very rapid pace. The company is now in its fourth major release since the original announcement in December 2020. 1 of the main criticisms of my sequel, Heatwave, is that it only runs on O. C I. Oracle Cloud Infrastructure and as a lock in to Oracle's Cloud. Oracle recently announced that heat wave is now going to be available in AWS Cloud and it announced its intent to bring my sequel Heatwave to Azure. So my secret heatwave on AWS is a significant TAM expansion move for Oracle because of the momentum AWS Cloud continues to show. And evidently the Heatwave Engineering team has taken the development effort from O. C I. And is bringing that to A W S with a number of enhancements that we're gonna dig into today is senior vice president. My sequel Heatwave at Oracle is back with me on a cube conversation to discuss the latest heatwave news, and we're eager to hear any benchmarks relative to a W S or any others. Nippon has been leading the Heatwave engineering team for over 10 years and there's over 100 and 85 patents and database technology. Welcome back to the show and good to see you. >>Thank you. Very happy to be back. >>Now for those who might not have kept up with the news, uh, to kick things off, give us an overview of my sequel, Heatwave and its evolution. So far, >>so my sequel, Heat Wave, is a fully managed my secret database service offering from Oracle. Traditionally, my secret has been designed and optimised for transaction processing. So customers of my sequel then they had to run analytics or when they had to run machine learning, they would extract the data out of my sequel into some other database for doing. Unlike processing or machine learning processing my sequel, Heat provides all these capabilities built in to a single database service, which is my sequel. He'd fake So customers of my sequel don't need to move the data out with the same database. They can run transaction processing and predicts mixed workloads, machine learning, all with a very, very good performance in very good price performance. Furthermore, one of the design points of heat wave is is a scale out architecture, so the system continues to scale and performed very well, even when customers have very large late assignments. >>So we've seen some interesting moves by Oracle lately. The collaboration with Azure we've we've covered that pretty extensively. What was the impetus here for bringing my sequel Heatwave onto the AWS cloud? What were the drivers that you considered? >>So one of the observations is that a very large percentage of users of my sequel Heatwave, our AWS users who are migrating of Aurora or so already we see that a good percentage of my secret history of customers are migrating from GWS. However, there are some AWS customers who are still not able to migrate the O. C. I to my secret heat wave. And the reason is because of, um, exorbitant cost, which was charges. So in order to migrate the workload from AWS to go see, I digress. Charges are very high fees which becomes prohibitive for the customer or the second example we have seen is that the latency of practising a database which is outside of AWS is very high. So there's a class of customers who would like to get the benefits of my secret heatwave but were unable to do so and with this support of my secret trip inside of AWS, these customers can now get all the grease of the benefits of my secret he trip without having to pay the high fees or without having to suffer with the poorly agency, which is because of the ws architecture. >>Okay, so you're basically meeting the customer's where they are. So was this a straightforward lifted shift from from Oracle Cloud Infrastructure to AWS? >>No, it is not because one of the design girls we have with my sequel, Heatwave is that we want to provide our customers with the best price performance regardless of the cloud. So when we decided to offer my sequel, he headed west. Um, we have optimised my sequel Heatwave on it as well. So one of the things to point out is that this is a service with the data plane control plane and the console are natively running on AWS. And the benefits of doing so is that now we can optimise my sequel Heatwave for the E. W s architecture. In addition to that, we have also announced a bunch of new capabilities as a part of the service which will also be available to the my secret history of customers and our CI, But we just announced them and we're offering them as a part of my secret history of offering on AWS. >>So I just want to make sure I understand that it's not like you just wrapped your stack in a container and stuck it into a W s to be hosted. You're saying you're actually taking advantage of the capabilities of the AWS cloud natively? And I think you've made some other enhancements as well that you're alluding to. Can you maybe, uh, elucidate on those? Sure. >>So for status, um, we have taken the mind sequel Heatwave code and we have optimised for the It was infrastructure with its computer network. And as a result, customers get very good performance and price performance. Uh, with my secret he trade in AWS. That's one performance. Second thing is, we have designed new interactive counsel for the service, which means that customers can now provision there instances with the council. But in addition, they can also manage their schemas. They can. Then court is directly from the council. Autopilot is integrated. The council we have introduced performance monitoring, so a lot of capabilities which we have introduced as a part of the new counsel. The third thing is that we have added a bunch of new security features, uh, expose some of the security features which were part of the My Secret Enterprise edition as a part of the service, which gives customers now a choice of using these features to build more secure applications. And finally, we have extended my secret autopilot for a number of old gpus cases. In the past, my secret autopilot had a lot of capabilities for Benedict, and now we have augmented my secret autopilot to offer capabilities for elderly people. Includes as well. >>But there was something in your press release called Auto thread. Pooling says it provides higher and sustained throughput. High concerns concerns concurrency by determining Apple number of transactions, which should be executed. Uh, what is that all about? The auto thread pool? It seems pretty interesting. How does it affect performance? Can you help us understand that? >>Yes, and this is one of the capabilities of alluding to which we have added in my secret autopilot for transaction processing. So here is the basic idea. If you have a system where there's a large number of old EP transactions coming into it at a high degrees of concurrency in many of the existing systems of my sequel based systems, it can lead to a state where there are few transactions executing, but a bunch of them can get blocked with or a pilot tried pulling. What we basically do is we do workload aware admission control and what this does is it figures out, what's the right scheduling or all of these algorithms, so that either the transactions are executing or as soon as something frees up, they can start executing, so there's no transaction which is blocked. The advantage to the customer of this capability is twofold. A get significantly better throughput compared to service like Aurora at high levels of concurrency. So at high concurrency, for instance, uh, my secret because of this capability Uh oh, thread pulling offers up to 10 times higher compared to Aurora, that's one first benefit better throughput. The second advantage is that the true part of the system never drops, even at high levels of concurrency, whereas in the case of Aurora, the trooper goes up, but then, at high concurrency is, let's say, starting, uh, level of 500 or something. It depends upon the underlying shit they're using the troopers just dropping where it's with my secret heatwave. The truth will never drops. Now, the ramification for the customer is that if the truth is not gonna drop, the user can start off with a small shape, get the performance and be a show that even the workload increases. They will never get a performance, which is worse than what they're getting with lower levels of concurrency. So this let's leads to customers provisioning a shape which is just right for them. And if they need, they can, uh, go with the largest shape. But they don't like, you know, over pay. So those are the two benefits. Better performance and sustain, uh, regardless of the level of concurrency. >>So how do we quantify that? I know you've got some benchmarks. How can you share comparisons with other cloud databases especially interested in in Amazon's own databases are obviously very popular, and and are you publishing those again and get hub, as you have done in the past? Take us through the benchmarks. >>Sure, So benchmarks are important because that gives customers a sense of what performance to expect and what price performance to expect. So we have run a number of benchmarks. And yes, all these benchmarks are available on guitar for customers to take a look at. So we have performance results on all the three castle workloads, ol DB Analytics and Machine Learning. So let's start with the Rdp for Rdp and primarily because of the auto thread pulling feature. We show that for the IPCC for attended dataset at high levels of concurrency, heatwave offers up to 10 times better throughput and this performance is sustained, whereas in the case of Aurora, the performance really drops. So that's the first thing that, uh, tend to alibi. Sorry, 10 gigabytes. B B C c. I can come and see the performance are the throughput is 10 times better than Aurora for analytics. We have done a comparison of my secret heatwave in AWS and compared with Red Ship Snowflake Googled inquiry, we find that the price performance of my secret heatwave compared to read ship is seven times better. So my sequel, Heat Wave in AWS, provides seven times better price performance than red ship. That's a very, uh, interesting results to us. Which means that customers of Red Shift are really going to take the service seriously because they're gonna get seven times better price performance. And this is all running in a W s so compared. >>Okay, carry on. >>And then I was gonna say, compared to like, Snowflake, uh, in AWS offers 10 times better price performance. And compared to Google, ubiquity offers 12 times better price performance. And this is based on a four terabyte p PCH workload. Results are available on guitar, and then the third category is machine learning and for machine learning, uh, for training, the performance of my secret heatwave is 25 times faster compared to that shit. So all the three workloads we have benchmark's results, and all of these scripts are available on YouTube. >>Okay, so you're comparing, uh, my sequel Heatwave on AWS to Red Shift and snowflake on AWS. And you're comparing my sequel Heatwave on a W s too big query. Obviously running on on Google. Um, you know, one of the things Oracle is done in the past when you get the price performance and I've always tried to call fouls you're, like, double your price for running the oracle database. Uh, not Heatwave, but Oracle Database on a W s. And then you'll show how it's it's so much cheaper on on Oracle will be like Okay, come on. But they're not doing that here. You're basically taking my sequel Heatwave on a W s. I presume you're using the same pricing for whatever you see to whatever else you're using. Storage, um, reserved instances. That's apples to apples on A W s. And you have to obviously do some kind of mapping for for Google, for big query. Can you just verify that for me, >>we are being more than fair on two dimensions. The first thing is, when I'm talking about the price performance for analytics, right for, uh, with my secret heat rape, the cost I'm talking about from my secret heat rape is the cost of running transaction processing, analytics and machine learning. So it's a fully loaded cost for the case of my secret heatwave. There has been I'm talking about red ship when I'm talking about Snowflake. I'm just talking about the cost of these databases for running, and it's only it's not, including the source database, which may be more or some other database, right? So that's the first aspect that far, uh, trip. It's the cost for running all three kinds of workloads, whereas for the competition, it's only for running analytics. The second thing is that for these are those services whether it's like shit or snowflakes, That's right. We're talking about one year, fully paid up front cost, right? So that's what most of the customers would pay for. Many of the customers would pay that they will sign a one year contract and pay all the costs ahead of time because they get a discount. So we're using that price and the case of Snowflake. The costs were using is their standard edition of price, not the Enterprise edition price. So yes, uh, more than in this competitive. >>Yeah, I think that's an important point. I saw an analysis by Marx Tamer on Wiki Bond, where he was doing the TCO comparisons. And I mean, if you have to use two separate databases in two separate licences and you have to do et yelling and all the labour associated with that, that that's that's a big deal and you're not even including that aspect in in your comparison. So that's pretty impressive. To what do you attribute that? You know, given that unlike, oh, ci within the AWS cloud, you don't have as much control over the underlying hardware. >>So look hard, but is one aspect. Okay, so there are three things which give us this advantage. The first thing is, uh, we have designed hateful foreign scale out architecture. So we came up with new algorithms we have come up with, like, uh, one of the design points for heat wave is a massively partitioned architecture, which leads to a very high degree of parallelism. So that's a lot of hype. Each were built, So that's the first part. The second thing is that although we don't have control over the hardware, but the second design point for heat wave is that it is optimised for commodity cloud and the commodity infrastructure so we can have another guys, what to say? The computer we get, how much network bandwidth do we get? How much of, like objects to a brand that we get in here? W s. And we have tuned heat for that. That's the second point And the third thing is my secret autopilot, which provides machine learning based automation. So what it does is that has the users workload is running. It learns from it, it improves, uh, various premieres in the system. So the system keeps getting better as you learn more and more questions. And this is the third thing, uh, as a result of which we get a significant edge over the competition. >>Interesting. I mean, look, any I SV can go on any cloud and take advantage of it. And that's, uh I love it. We live in a new world. How about machine learning workloads? What? What did you see there in terms of performance and benchmarks? >>Right. So machine learning. We offer three capabilities training, which is fully automated, running in France and explanations. So one of the things which many of our customers told us coming from the enterprise is that explanations are very important to them because, uh, customers want to know that. Why did the the system, uh, choose a certain prediction? So we offer explanations for all models which have been derailed by. That's the first thing. Now, one of the interesting things about training is that training is usually the most expensive phase of machine learning. So we have spent a lot of time improving the performance of training. So we have a bunch of techniques which we have developed inside of Oracle to improve the training process. For instance, we have, uh, metal and proxy models, which really give us an advantage. We use adaptive sampling. We have, uh, invented in techniques for paralysing the hyper parameter search. So as a result of a lot of this work, our training is about 25 times faster than that ship them health and all the data is, uh, inside the database. All this processing is being done inside the database, so it's much faster. It is inside the database. And I want to point out that there is no additional charge for the history of customers because we're using the same cluster. You're not working in your service. So all of these machine learning capabilities are being offered at no additional charge inside the database and as a performance, which is significantly faster than that, >>are you taking advantage of or is there any, uh, need not need, but any advantage that you can get if two by exploiting things like gravity. John, we've talked about that a little bit in the past. Or trainee. Um, you just mentioned training so custom silicon that AWS is doing, you're taking advantage of that. Do you need to? Can you give us some insight >>there? So there are two things, right? We're always evaluating What are the choices we have from hybrid perspective? Obviously, for us to leverage is right and like all the things you mention about like we have considered them. But there are two things to consider. One is he is a memory system. So he favours a big is the dominant cost. The processor is a person of the cost, but memory is the dominant cost. So what we have evaluated and found is that the current shape which we are using is going to provide our customers with the best price performance. That's the first thing. The second thing is that there are opportunities at times when we can use a specialised processor for vaccinating the world for a bit. But then it becomes a matter of the cost of the customer. Advantage of our current architecture is on the same hardware. Customers are getting very good performance. Very good, energetic performance in a very good machine learning performance. If you will go with the specialised processor, it may. Actually, it's a machine learning, but then it's an additional cost with the customers we need to pay. So we are very sensitive to the customer's request, which is usually to provide very good performance at a very low cost. And we feel is that the current design we have as providing customers very good performance and very good price performance. >>So part of that is architectural. The memory intensive nature of of heat wave. The other is A W s pricing. If AWS pricing were to flip, it might make more sense for you to take advantage of something like like cranium. Okay, great. Thank you. And welcome back to the benchmarks benchmarks. Sometimes they're artificial right there. A car can go from 0 to 60 in two seconds. But I might not be able to experience that level of performance. Do you? Do you have any real world numbers from customers that have used my sequel Heatwave on A W s. And how they look at performance? >>Yes, absolutely so the my Secret service on the AWS. This has been in Vera for, like, since November, right? So we have a lot of customers who have tried the service. And what actually we have found is that many of these customers, um, planning to migrate from Aurora to my secret heat rape. And what they find is that the performance difference is actually much more pronounced than what I was talking about. Because with Aurora, the performance is actually much poorer compared to uh, like what I've talked about. So in some of these cases, the customers found improvement from 60 times, 240 times, right? So he travels 100 for 240 times faster. It was much less expensive. And the third thing, which is you know, a noteworthy is that customers don't need to change their applications. So if you ask the top three reasons why customers are migrating, it's because of this. No change to the application much faster, and it is cheaper. So in some cases, like Johnny Bites, what they found is that the performance of their applications for the complex storeys was about 60 to 90 times faster. Then we had 60 technologies. What they found is that the performance of heat we have compared to Aurora was 100 and 39 times faster. So, yes, we do have many such examples from real workloads from customers who have tried it. And all across what we find is if it offers better performance, lower cost and a single database such that it is compatible with all existing by sequel based applications and workloads. >>Really impressive. The analysts I talked to, they're all gaga over heatwave, and I can see why. Okay, last question. Maybe maybe two and one. Uh, what's next? In terms of new capabilities that customers are going to be able to leverage and any other clouds that you're thinking about? We talked about that upfront, but >>so in terms of the capabilities you have seen, like they have been, you know, non stop attending to the feedback from the customers in reacting to it. And also, we have been in a wedding like organically. So that's something which is gonna continue. So, yes, you can fully expect that people not dressed and continue to in a way and with respect to the other clouds. Yes, we are planning to support my sequel. He tripped on a show, and this is something that will be announced in the near future. Great. >>All right, Thank you. Really appreciate the the overview. Congratulations on the work. Really exciting news that you're moving my sequel Heatwave into other clouds. It's something that we've been expecting for some time. So it's great to see you guys, uh, making that move, and as always, great to have you on the Cube. >>Thank you for the opportunity. >>All right. And thank you for watching this special cube conversation. I'm Dave Volonte, and we'll see you next time.
SUMMARY :
The company is now in its fourth major release since the original announcement in December 2020. Very happy to be back. Now for those who might not have kept up with the news, uh, to kick things off, give us an overview of my So customers of my sequel then they had to run analytics or when they had to run machine So we've seen some interesting moves by Oracle lately. So one of the observations is that a very large percentage So was this a straightforward lifted shift from No, it is not because one of the design girls we have with my sequel, So I just want to make sure I understand that it's not like you just wrapped your stack in So for status, um, we have taken the mind sequel Heatwave code and we have optimised Can you help us understand that? So this let's leads to customers provisioning a shape which is So how do we quantify that? So that's the first thing that, So all the three workloads we That's apples to apples on A W s. And you have to obviously do some kind of So that's the first aspect And I mean, if you have to use two So the system keeps getting better as you learn more and What did you see there in terms of performance and benchmarks? So we have a bunch of techniques which we have developed inside of Oracle to improve the training need not need, but any advantage that you can get if two by exploiting We're always evaluating What are the choices we have So part of that is architectural. And the third thing, which is you know, a noteworthy is that In terms of new capabilities that customers are going to be able so in terms of the capabilities you have seen, like they have been, you know, non stop attending So it's great to see you guys, And thank you for watching this special cube conversation.
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Tony Bishop, Digital Realty | Dell Technologies World 2022
(upbeat music) >> I'm Dave Nicholson and welcome to Dell Technologies World 2022. I'm delighted to be joined by Tony Bishop. Tony is senior vice president, enterprise strategy at Digital Realty. Tony, welcome to theCUBE. >> Thank you, Dave. Happy to be here. >> So Tony, tell me about your role at Digital Realty and give us a little background on Digital Realty and what you do. >> Absolutely, so my job is to figure out how to make our product and experience relevant for enterprises and partners alike. Digital Realty is probably one of the best kept secrets in the industry. It's the largest provider of multi-tenant data center capacity in the world, over 300 data centers, 50 submetros, 26 countries, six continents. So it's a substantial provider of data center infrastructure capacity to hyperscale clouds to the largest enterprise in the world and everywhere in between. >> So what's the connection with Dell? What are you guys doing with Dell? >> I think it's going to be a marriage made in heaven in terms of the partnership. You think of Dell as the largest leading provider of critical IT infrastructure for companies around the world. They bring expertise in building the most relevant performant efficient infrastructure, combine that with the largest most relevant full spectrum capability provider of data center capacity. And together you create this integrated pre-engineered kind of experience where infrastructure can be delivered on demand, secure and compliant, performant and efficient and really unlock the opportunity that's trapped in the world around data. >> So speaking of data, you have a unique view at Digital Realty because you're seeing things in aggregate, in a way that maybe a single client wouldn't be seeing them. What are some of the trends and important things we need to be aware of as we move forward from a data center, from an IT perspective, frankly. >> Yeah, it's an excellent question. The good part of the vantage point is we see emerging trends as they start to unfold 'cause you have the most unique diverse set of customers coming together and coming together, almost organized like in a community effect because you have them connecting and attaching to each other's infrastructure sharing data. And what we've seen is in explosion in data being created, data being processed, aggregated, stored, and then being enriched. And it's really around that, what we call the data creation life cycle, where what we're seeing is that data then needs to be shared across many different devices, applications, systems, companies, users, and that ends up creating this new type of workflow driven world that's very intelligent and is going to cause a radical explosion in all our eyes of needing more infrastructure and more infrastructure faster and more infrastructure as a service. >> Yeah, when you talk about data and you talk about all of these connectivity points and communication points, talk about how some of those are explained to us. Some of these are outside of your facilities and some of them are within your facilities. In this virtualized abstracted world we live in it's easy to think that everything lives in our endpoint mobile device but talk about how that gravity associated with data affects things moving forward. >> Absolutely, glad you brought up about the mobile device because I think it's probably the easiest thing to attach to, to think about how the mobile device has radically liberated and transformed end users and in versions of mobile devices, even being sensors, not just people on a mobile phone proliferating everywhere. So that proliferation of these endpoints that are accessing and coming over different networks mobile networks, wifi networks, corporate networks, all end up generating data that then needs to be brought together and processed. And what we found is that we've found a study that we've been spending multiple years and multiple millions of dollars building into an index in a tool called the Data Gravity Index where we've been able to quantify not only this data creation life cycle, but how big and how fast and how it creates a gravitational effect because as more data gets shared with more applications, it becomes very localized. And so we've now measured and predicted for 700 mentors around the world where that data gravity effect is occurring and it's affecting every industry, every enterprise, and it's going to fundamentally change how infrastructure needs to be architected because it needs to become data centric. It used to be connectivity centric but with these mobile phones and endpoints going everywhere you have to create a meeting place. And it has to be a meeting place where the data comes together and then systems and services are brought and user traffic comes in and out of. >> So in other words, despite your prowess in this space you guys have yet to solve the speed of light issue and the cost of bandwidth moving between sites. So is it fair to say that in an ideal world you could have dozens of actually different customers, separate entities that are physically living in data center locations that are built and posted and run by Digital Realty, communicating with one another. So when these services are communicating instead of communicating over a hundred miles or a thousand miles, it's like one side of the chicken wire fence to the other, not that you use chicken wire in your data center but you get the point, is that fair. >> It is, it's like the mall analogy, right? You're building these data malls and everybody's bringing their relevant infrastructure and then using private secure connections between each other and then enabling the ability for data to be exchanged, enriched and new business be conducted. So no, physics hasn't been solved, Dave, just to add to that. And what we're finding is it's not just physics. One of the other things that we're continuing to see and hear from customers and that we continue to study as a trend is regulations, compliance and security are becoming as big a factors as physics is. So it's not just physics and cost which I agree with what you're saying but there's also these other dimensions that's in effect in placement, connectivity in the management of data and infrastructure, basically, in all major metros around the world where companies do business and providers support them, or customers come to meet them both physically and digitally. It's an interesting trend, right? I think a number of the industrians call it a digital twin where there's a virtual version and of a digital version and a physical version and that's probably the best way to think of us, is that secure meeting place where each can have their own secure infrastructure of what's being digitized but actually being placed physically. >> Yeah, that's interesting. When you look at this from the Dell, Digital Realty partnership perspective we know here at theCUBE that Dell is trying to make consumption of what they build, very, very simple for end user customers. Removing the complexity of the underlying hardware. There's a saying that the hardware doesn't matter anymore. You hear things referred to as serverless or no code, low code, those sort of abstract away from the reality of what's going on under the covers. But APEX, as an example from Dell allows things to be consumed as operational expense, dramatically simplifying the process of consuming that hardware. Now, if you go down to almost the concrete layer where Digital Realty starts up, you're looking at things like density and square footage and power consumption, right? >> Yep. >> So tell me, you mentioned infrastructure. Tell me about the kind of optimization from a hardware standpoint that you expect to see from Dell. >> Yeah, in the data center, the subset of an industry, they call it digital or mission critical infrastructure, the space, the power, the secure housing, how do you create physical isolation? How do you deal with cooling and containment? How do you deal with different physical loads? 'Cause some of the more dense computers likely working with Dell and some of the various semiconductors that Dell takes and wraps into intelligent compute and storage blocks, the specialized processing for our use cases like artificial intelligence and machine learning, they run very fast, they generate a lot of heat and they consume a lot of power. So that means you have to be very smart about the critical infrastructure and the type of server infrastructure storage coming together where the heat can be quickly removed. The power is obviously distributed to it, so it can run as constant and as fast as possible to unlock insights and processing. And then you also need to be able to deal with things like, hey, the cabling between the server and the storage has to be that when you're running parallel calculations that there's an equal distance between the cabling. Well, if I don't think about how I'm physically bringing the server storage and all of that together and then having space that can accommodate and ensure the equal cabling in the layout, oh and then handle these very heavy physical computers. So that physical load into the floor, it becomes very problematic. So it's hidden, most people don't understand that engineering but that's the partnership that why we're excited about with Dell is you're bringing all that critical expertise of supporting all those various types of use cases of infrastructure combinations and then combining the engineering understanding of how do I build for the right performance, the right density, the right TCO and also do it where physical layout of having things in proximity and in a contiguous space can then be the way to unlock processing of data and connecting to others. >> Yeah, so from an end user perspective, I don't need to care about any of what you just said. All I heard was wawawawawa (chuckles). I will consume my APEX delivered Dell by the drink, as a service, as OPEX, however I want to consume it. But I can rest assured that Digital Realty and Dell are actually taking care of those meaningful things that are happening under the hood. Maybe I'm revealing my long term knuckle dragging hardware guy credentials when I just get that little mentioning. >> (indistinct) you got it, performance secure compliant and I don't need to worry about it. The two of you're taking care of it and you're taking care of it for me. And every major mentor around the world delivered in the experience it needs to be delivered in. >> So from the Digital Realty point of view, what are the things that not necessarily keep you up at night worrying, but sort of wake you up in the morning early with a sense of renewed opportunity when it comes to the data center space, a lot of people would think, well we're in the era of cloud, no one's building any data centers except for monster cloud players. But that's definitely not the case, is it? There's a demand for what you folks are building and delivering. So first, what's the opportunity look like and then what are the constraints that are out there? Is it dirt, is it power? What are the constraints you face? >> We have probably all the above, is the shortest answer, right? So we're not wawawa, right Dave? But what we are is the opportunity is huge because it's not one platform, there's many platforms there isn't one business that exists today that doesn't use many applications, doesn't consume many different services both internally and externally, and doesn't generate a ton of data that they may not even know where it is. So that's the exciting part. And that continues to force a requirement that says I need to be able to connect to all those clouds which you can do at our platform but I also need to be able to put infrastructure or the storage of data next to it and in between it. So it's like an integration approach that says if I think physical first think physical that's within logical proximity to where I have employees, customers, partners, I have business presence. That's what drives us, and in our industry continues to grow both. And we see it in our own business. It's a double digit growth rate for both commercial oriented enterprises and service providers in the telco cloud, or content kind of space. So it's kind of like a best of both worlds. I think that's what gets us excited. If I should take a second part of the question, what ends up boring is like all of us, it is a physical world, physical world start with, do we have enough power? Is it durable, sustainable and secure? Is it available? Do we have the right connectivity options. Keeping things available is a full-time job, making it so that you can accommodate local nuances when you start going in different regions and countries and metros there's a lot of regional policy compliance or market specific needs that have to be factored in. But you're still trying to deliver that consistent physical availability and experience. So it's a good problem to have but it's a critical infrastructure problem that I would put in the same kind of bucket as power companies, energy companies, telecommunication companies, because it's a meeting place for all of that. >> So you've been in this business, not just at Digital Realty but you you've been in this part of the IT world for a while. >> Yeah. >> How has the persona of a customer for a Digital Realty changed over time? Have we seen the kind of consolidation that people would expect in this space in terms of fewer but larger customers coming in and seeking floor space? >> Well, I think it's been the opposite of what probably people predict. And I pause there intentionally being very candid and open. And it's probably why that using data as the proxy to understand, is that it's a many to many world that's only getting bigger, not smaller. As much as companies consolidate, there's more that appear. Innovation is driving new businesses and new industries or the digitization of old industries which is then creating a whole multiplier effect. So what we're seeing is we're actually seeing a rapid uptake in the enterprise side of our business which is why I'm here in driving that. That really was much more nominal five years ago for being the provider of the space and capabilities for telcos and large hyperscalers continues to go because it's not like a once and done, it's I need to do this in many places. I need to continue to bring as there's a push towards the edge, I need to be able to create meeting places for all of it. And so to us, we're seeing a constant growth in more companies becoming customers on the enterprise side more enterprises deploying in more places solving more use cases. And more service providers figuring out new ways to monetize by bringing their infrastructure and making an accessibility to be connected to on our platform. >> So if I'm here hearing you right, you're saying that people who believe that we are maybe a few years away from everything being in a single cloud are completely off base. >> Mmh hmm. >> That is not the direction that we're heading, from your view, right? >> We love our cloud customers, they're going to continue to grow. But it's not all going to one cloud. I think what you would see is, that you would see where a great way to assess that and break it down is enterprise IT, Gartner's Forecast 4.2, four and a half trillion a year in spend, less than a third of that's hitting public cloud. So there's a long tail first of all, it's not going to one cloud of people. There's like seven or eight major players and then you go, okay, well, what do I do if it's not in seven or eight major players? Well, then I need to put it next to it. Oh, that's why we'll go to a Digital Realty. >> Makes a lot of sense. Tony Bishop, Digital Realty. Thanks for joining us on theCUBE. Have a great Dell Technologies World. For me, Dave Nicholson, stay tuned more live coverage from Dell Technologies World 2022 as we resume in just a moment. (soft music)
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I'm delighted to be joined by Tony Bishop. Happy to be here. and what you do. capacity in the world, I think it's going to be What are some of the and is going to cause a radical and you talk about all of and it's going to fundamentally change and the cost of bandwidth and that's probably the There's a saying that the Tell me about the kind of optimization the storage has to be any of what you just said. and I don't need to worry about it. What are the constraints you face? and service providers in the telco cloud, but you you've been in as the proxy to understand, So if I'm here hearing you right, and then you go, okay, well, what do I do Makes a lot of sense.
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Rajesh Pohani and Dan Stanzione | CUBE Conversation, February 2022
(contemplative upbeat music) >> Hello and welcome to this CUBE Conversation. I'm John Furrier, your host of theCUBE, here in Palo Alto, California. Got a great topic on expanding capabilities for urgent computing. Dan Stanzione, he's Executive Director of TACC, the Texas Advanced Computing Center, and Rajesh Pohani, VP of PowerEdge, HPC Core Compute at Dell Technologies. Gentlemen, welcome to this CUBE Conversation. >> Thanks, John. >> Thanks, John, good to be here. >> Rajesh, you got a lot of computing in PowerEdge, HPC, Core Computing. I mean, I get a sense that you love compute, so we'll jump right into it. And of course, I got to love TACC, Texas Advanced Computing Center. I can imagine a lot of stuff going on there. Let's start with TACC. What is the Texas Advanced Computing Center? Tell us a little bit about that. >> Yeah, we're part of the University of Texas at Austin here, and we build large-scale supercomputers, data systems, AI systems, to support open science research. And we're mainly funded by the National Science Foundation, so we support research projects in all fields of science, all around the country and around the world. Actually, several thousand projects at the moment. >> But tied to the university, got a lot of gear, got a lot of compute, got a lot of cool stuff going on. What's the coolest thing you got going on right now? >> Well, for me, it's always the next machine, but I think science-wise, it's the machines we have. We just finished deploying Lonestar6, which is our latest supercomputer, in conjunction with Dell. A little over 600 nodes of those PowerEdge servers that Rajesh builds for us. Which makes more than 20,000 that we've had here over the years, of those boxes. But that one just went into production. We're designing new systems for a few years from now, where we'll be even larger. Our Frontera system was top five in the world two years ago, just fell out of the top 10. So we've got to fix that and build the new top-10 system sometime soon. We always have a ton going on in large-scale computing. >> Well, I want to get to the Lonestar6 in a minute, on the next talk track, but... What are some of the areas that you guys are working on that are making an impact? Take us through, and we talked before we came on camera about, obviously, the academic affiliation, but also there's a real societal impact of the work you're doing. What are some of the key areas that the TACC is making an impact? >> So there's really a huge range from new microprocessors, new materials design, photovoltaics, climate modeling, basic science and astrophysics, and quantum mechanics, and things like that. But I think the nearest-term impacts that people see are what we call urgent computing, which is one of the drivers around Lonestar and some other recent expansions that we've done. And that's things like, there's a hurricane coming, exactly where is it going to land? Can we refine the area where there's going to be either high winds or storm surge? Can we assess the damage from digital imagery afterwards? Can we direct first responders in the optimal routes? Similarly for earthquakes, and a lot recently, as you might imagine, around COVID. In 2020, we moved almost a third of our resources to doing COVID work, full-time. >> Rajesh, I want to get your thoughts on this, because Dave Vellante and I have been talking about this on theCUBE recently, a lot. Obviously, people see what cloud's, going on with the cloud technology, but compute and on-premises, private cloud's been growing. If you look at the hyperscale on-premises and the edge, if you include that in, you're seeing a lot more user consumption on-premises, and now, with 5G, you got edge, you mentioned first responders, Dan. This is now pointing to a new architectural shift. As the VP of PowerEdge and HPC and Core Compute, you got to look at this and go, "Hmm." If Compute's going to be everywhere, and in locations, you got to have that compute. How does that all work together? And how do you do advanced computing, when you have these urgent needs, as well as real-time in a new architecture? >> Yeah, John, I mean, it's a pretty interesting time when you think about some of the changing dynamics and how customers are utilizing Compute in the compute needs in the industry. Seeing a couple of big trends. One, the distribution of Compute outside of the data center, 5G is really accelerating that, and then you're generating so much data, whether what you do with it, the insights that come out of it, that we're seeing more and more push to AI, ML, inside the data center. Dan mentioned what he's doing at TACC with computational analysis and some of the work that they're doing. So what you're seeing is, now, this push that data in the data center and what you do with it, while data is being created out at the edge. And it's actually this interesting dichotomy that we're beginning to see. Dan mentioned some of the work that they're doing in medical and on COVID research. Even at Dell, we're making cycles available for COVID research using our Zenith cluster, that's located in our HPC and AI Innovation Lab. And we continue to partner with organizations like TACC and others on research activities to continue to learn about the virus, how it mutates, and then how you treat it. So if you think about all the things, and data that's getting created, you're seeing that distribution and it's really leading to some really cool innovations going forward. >> Yeah, I want to get to that COVID research, but first, you mentioned a few words I want to get out there. You mentioned Lonestar6. Okay, so first, what is Lonestar6, then we'll get into the system aspect of it. Take us through what that definition is, what is Lonestar6? >> Well, as Dan mentioned, Lonestar6 is a Dell technology system that we developed with TACC, it's located at the University of Texas at Austin. It consists of more than 800 Dell PowerEdge 6525 servers that are powered with 3rd Generation AMD EPYC processors. And just to give you an example of the scale of this cluster, it could perform roughly three quadrillion operations per second. That's three petaFLOPS, and to match what Lonestar6 can compute in one second, a person would have to do one calculation every second for a hundred million years. So it's quite a good-size system, and quite a powerful one as well. >> Dan, what's the role that the system plays, you've got petaFLOPS, what, three petaFLOPS, you mentioned? That's a lot of FLOPS! So obviously urgent computing, what's cranking through the system there? Take us through, what's it like? >> Sure, well, there there's a mix of workloads on it, and on all our systems. So there's the urgent computing work, right? Fast turnaround, near real-time, whether it's COVID research, or doing... Project now where we bring in MRI data and are doing sort of patient-specific dosing for radiation treatments and chemotherapy, tailored to your tumor, instead of just the sort of general for people your size. That all requires sort of real-time turnaround. There's a lot AI research going on now, we're incorporating AI in traditional science and engineering research. And that uses an awful lot of data, but also consumes a huge amount of cycles in training those models. And then there's all of our traditional, simulation-based workloads and materials and digital twins for aircraft and aircraft design, and more efficient combustion in more efficient photovoltaic materials, or photovoltaic materials without using as much lead, and things like that. And I'm sure I'm missing dozens of other topics, 'cause, like I said, that one really runs every field of science. We've really focused the Lonestar line of systems, and this is obviously the sixth one we built, around our sort of Texas-centric users. It's the UT Austin users, and then with contributions from Texas A&M , and Texas Tech and the University of Texas system, MD Anderson Healthcare Center, the University of North Texas. So users all around the state, and every research problem that you might imagine, those are into. We're just ramping up a project in disaster information systems, that's looking at the probabilities of flooding in coastal Texas and doing... Can we make building code changes to mitigate impact? Do we have to change the standard foundation heights for new construction, to mitigate the increasing storm surges from these sort of slow storms that sit there and rain, like hurricanes didn't used to, but seem to be doing more and more. All those problems will run on Lonestar, and on all the systems to come, yeah. >> It's interesting, you mentioned urgent computing, I love that term because it could be an event, it could be some slow kind of brewing event like that rain example you mentioned. It could also be, obviously, with the healthcare, and you mentioned COVID earlier. These are urgent, societal challenges, and having that available, the processing capability, the compute, the data. You mentioned digital twins. I can imagine all this new goodness coming from that. Compare that, where we were 10 years ago. I mean, just from a mind-blowing standpoint, you have, have come so far, take us through, try to give a context to the level of where we are now, to do this kind of work, and where we were years ago. Can you give us a feel for that? >> Sure, there's a lot of ways to look at that, and how the technology's changed, how we operate around those things, and then sort of what our capabilities are. I think one of the big, first, urgent computing things for us, where we sort of realized we had to adapt to this model of computing was about 15 years ago with the big BP Gulf Oil spill. And suddenly, we were dumping thousands of processors of load to figure out where that oil spill was going to go, and how to do mitigation, and what the potential impacts were, and where you need to put your containment, and things like that. And it was, well, at that point we thought of it as sort of a rare event. There was another one, that I think was the first real urgent computing one, where the space shuttle was in orbit, and they knew something had hit it during takeoff. And we were modeling, along with NASA and a bunch of supercomputers around the world, the heat shield and could they make reentry safely? You have until they come back to get that problem done, you don't have months or years to really investigate that. And so, what we've sort of learned through some of those, the Japanese tsunami was another one, there have been so many over the years, is that one, these sort of disasters are all the time, right? One thing or another, right? If we're not doing hurricanes, we're doing wildfires and drought threat, if it's not COVID. We got good and ready for COVID through SARS and through the swine flu and through HIV work, and things like that. So it's that we can do the computing very fast, but you need to know how to do the work, right? So we've spent a lot of time, not only being able to deliver the computing quickly, but having the data in place, and having the code in place, and having people who know the methods who know how to use big computers, right? That's been a lot of what the COVID Consortium, the White House COVID Consortium, has been about over the last few years. And we're actually trying to modify that nationally into a strategic computing reserve, where we're ready to go after these problems, where we've run drills, right? And if there's a, there's a train that derails, and there's a chemical spill, and it's near a major city, we have the tools and the data in place to do wind modeling, and we have the terrain ready to go. And all those sorts of things that you need to have to be ready. So we've really sort of changed our sort of preparedness and operational model around urgent computing in the last 10 years. Also, just the way we scheduled the system, the ability to sort of segregate between these long-running workflows for things that are really important, like we displaced a lot of cancer research to do COVID research. And cancer's still important, but it's less likely that we're going to make an impact in the next two months, right? So we have to shuffle how we operate things and then just, having all that additional capacity. And I think one of the things that's really changed in the models is our ability to use AI, to sort of adroitly steer our simulations, or prune the space when we're searching parameters for simulations. So we have the operational changes, the system changes, and then things like adding AI on the scientific side, since we have the capacity to do that kind of things now, all feed into our sort of preparedness for this kind of stuff. >> Dan, you got me sold, I want to come work with you. Come on, can I join the team over there? It sounds exciting. >> Come on down! We always need good folks around here, so. (laughs) >> Rajesh, when I- >> Almost 200 now, and we're always growing. >> Rajesh, when I hear the stories about kind of the evolution, kind of where the state of the art is, you almost see the innovation trajectory, right? The growth and the learning, adding machine learning only extends out more capabilities. But also, Dan's kind of pointing out this kind of response, rapid compute engine, that they could actually deploy with learnings, and then software, so is this a model where anyone can call up and get some cycles to, say, power an autonomous vehicle, or, hey, I want to point the machinery and the cycles at something? Is the service, do you guys see this going that direction, or... Because this sounds really, really good. >> Yeah, I mean, one thing that Dan talked about was, it's not just the compute, it's also having the right algorithms, the software, the code, right? The ability to learn. So I think when those are set up, yeah. I mean, the ability to digitally simulate in any number of industries and areas, advances the pace of innovation, reduces the time to market of whatever a customer is trying to do or research, or even vaccines or other healthcare things. If you can reduce that time through the leverage of compute on doing digital simulations, it just makes things better for society or for whatever it is that we're trying to do, in a particular industry. >> I think the idea of instrumenting stuff is here forever, and also simulations, whether it's digital twins, and doing these kinds of real-time models. Isn't really much of a guess, so I think this is a huge, historic moment. But you guys are pushing the envelope here, at University of Texas and at TACC. It's not just research, you guys got real examples. So where do you guys see this going next? I see space, big compute areas that might need some data to be cranked out. You got cybersecurity, you got healthcare, you mentioned oil spill, you got oil and gas, I mean, you got industry, you got climate change. I mean, there's so much to tackle. What's next? >> Absolutely, and I think, the appetite for computing cycles isn't going anywhere, right? And it's only going to, it's going to grow without bound, essentially. And AI, while in some ways it reduces the amount of computing we do, it's also brought this whole new domain of modeling to a bunch of fields that weren't traditionally computational, right? We used to just do engineering, physics, chemistry, were all super computational, but then we got into genome sequencers and imaging and a whole bunch of data, and that made biology computational. And with AI, now we're making things like the behavior of human society and things, computational problems, right? So there's this sort of growing amount of workload that is, in one way or another, computational, and getting bigger and bigger. So that's going to keep on growing. I think the trick is not only going to be growing the computation, but growing the software and the people along with it, because we have amazing capabilities that we can bring to bear. We don't have enough people to hit all of them at once. And so, that's probably going to be the next frontier in growing out both our AI and simulation capability, is the human element of it. >> It's interesting, when you think about society, right? If the things become too predictable, what does a democracy even look like? If you know the election's going to be over two years from now in the United States, or you look at these major, major waves >> Human companies don't know. >> of innovation, you say, "Hmm." So it's democracy, AI, maybe there's an algorithm for checking up on the AI 'cause biases... So, again, there's so many use cases that just come out of this. It's incredible. >> Yeah, and bias in AI is something that we worry about and we work on, and on task forces where we're working on that particular problem, because the AI is going to take... Is based on... Especially when you look at a deep learning model, it's 100% a product of the data you show it, right? So if you show it a biased data set, it's going to have biased results. And it's not anything intrinsic about the computer or the personality, the AI, it's just data mining, right? In essence, right, it's learning from data. And if you show it all images of one particular outcome, it's going to assume that's always the outcome, right? It just has no choice, but to see that. So how we deal with bias, how do we deal with confirmation, right? I mean, in addition, you have to recognize, if you haven't, if it gets data it's never seen before, how do you know it's not wrong, right? So there's about data quality and quality assurance and quality checking around AI. And that's where, especially in scientific research, we use what's starting to be called things like physics-informed or physics-constrained AI, where the neural net that you're using to design an aircraft still has to follow basic physical laws in its output, right? Or if you're doing some materials or astrophysics, you still have to obey conservation of mass, right? So I can't say, well, if you just apply negative mass on this other side and positive mass on this side, everything works out right for stable flight. 'Cause we can't do negative mass, right? So you have to constrain it in the real world. So this notion of how we bring in the laws of physics and constrain your AI to what's possible is also a big part of the sort of AI research going forward. >> You know, Dan, you just, to me just encapsulate the science that's still out there, that's needed. Computer science, social science, material science, kind of all converging right now. >> Yeah, engineering, yeah, >> Engineering, science, >> slipstreams, >> it's all there, >> physics, yeah, mmhmm. >> it's not just code. And, Rajesh, data. You mentioned data, the more data you have, the better the AI. We have a world what's going from silos to open control planes. We have to get to a world. This is a cultural shift we're seeing, what's your thoughts? >> Well, it is, in that, the ability to drive predictive analysis based on the data is going to drive different behaviors, right? Different social behaviors for cultural impacts. But I think the point that Dan made about bias, right, it's only as good as the code that's written and the way that the data is actually brought into the system. So making sure that that is done in a way that generates the right kind of outcome, that allows you to use that in a predictive manner, becomes critically important. If it is biased, you're going to lose credibility in a lot of that analysis that comes out of it. So I think that becomes critically important, but overall, I mean, if you think about the way compute is, it's becoming pervasive. It's not just in selected industries as damage, and it's now applying to everything that you do, right? Whether it is getting you more tailored recommendations for your purchasing, right? You have better options that way. You don't have to sift through a lot of different ideas that, as you scroll online. It's tailoring now to some of your habits and what you're looking for. So that becomes an incredible time-saver for people to be able to get what they want in a way that they want it. And then you look at the way it impacts other industries and development innovation, and it just continues to scale and scale and scale. >> Well, I think the work that you guys are doing together is scratching the surface of the future, which is digital business. It's about data, it's about out all these new things. It's about advanced computing meets the right algorithms for the right purpose. And it's a really amazing operation you guys got over there. Dan, great to hear the stories. It's very provocative, very enticing to just want to jump in and hang out. But I got to do theCUBE day job here, but congratulations on success. Rajesh, great to see you and thanks for coming on theCUBE. >> Thanks for having us, John. >> Okay. >> Thanks very much. >> Great conversation around urgent computing, as computing becomes so much more important, bigger problems and opportunities are around the corner. And this is theCUBE, we're documenting it all here. I'm John Furrier, your host. Thanks for watching. (contemplative music)
SUMMARY :
the Texas Advanced Computing Center, good to be here. And of course, I got to love TACC, and around the world. What's the coolest thing and build the new top-10 of the work you're doing. in the optimal routes? and now, with 5G, you got edge, and some of the work that they're doing. but first, you mentioned a few of the scale of this cluster, and on all the systems to come, yeah. and you mentioned COVID earlier. in the models is our ability to use AI, Come on, can I join the team over there? Come on down! and we're always growing. Is the service, do you guys see this going I mean, the ability to digitally simulate So where do you guys see this going next? is the human element of it. of innovation, you say, "Hmm." the AI is going to take... You know, Dan, you just, the more data you have, the better the AI. and the way that the data Rajesh, great to see you are around the corner.
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Sumit Dhawan, VMware | AWS re:Invent 2021
(bright upbeat music) >> Hello, and welcome back to theCUBE's continuous coverage of AWS re:Invent 2021. I'm John Furrier your host of theCUBE wall-to-wall coverage, Sumit Dhawan president of VMware is joining me today. Sumit, welcome to theCUBE. >> Great to be here, John, good to see you. >> You know, I remember Raghu when we were talking to him when the original AWS deal, we covered it many, many years ago. It seems like yesterday, but since then, again, it was a lot of people who were kind of like looking at that deal, not understanding. We were very clear that we thought that that was going to create clarity. If you look at the success of VMware's cloud strategy, since that moment in time, it really has been an amazing run for VMware. And so congratulations and looking at that trajectory, we're going into what even a bigger wave now we're seeing, coming out of the pandemic with Edge, 5g, Cloud Native going mainstream. This is like another tipping point, another inflection. Well, how are we want to look at it? This is really big. Can you share your thoughts on how you see your customers and AWS customers coming together with the VMware. >> Yeah, we are excited about sort of this phase, era or whatever you want to call it, where customers are looking at just the power of cloud for all of their applications. And in fact, what we call multicloud, where they are looking at private cloud, public cloud, sometimes even multiple public clouds and Edge and how they are going to leverage all of this power of cloud across all their applications. And we're excited about the partnership, like you said, John, we did with AWS, customers have last two years, have had a hard time modernizing their infrastructure. And now they're looking at their tier one applications, which are oftentimes the lifeline of their businesses and they have not been, the infrastructure has not been modernized. And our partnership with AWS brings to the customers a fully modernized infrastructure as a service, which is optimized for their tier one application. So they can embrace the power of cloud, not just for new modern applications that they have built for running their new digital services, but also all of their tier one enterprise applications instantly modernize their infrastructure, secure it run their tier one applications through the power and the scale of public cloud. And then gradually start modernizing, like you mentioned, modernization of application is a key element and we have provided a rich stack for customers to be able to build their new SRE and DevOps practices and enable developers to have a fast journey to build these modern applications, leveraging the power of public cloud and in fact multiple public clouds seamlessly, and we're extending the same thing to the Edge. So it's actually exciting times in the industry. We call it the multicloud era and VMware is enabling our customers what we call smartest path to cloud. >> Well, congratulations, first of all, on the new independent company, VMware, that's great news. You guys now are on your own very valuable company in and of itself, under Dell Technologies now out on the open and we've been covering VMware, theCube's been to VMware every year. And looking at this year's VMware and looking at VMware for the old folks, the veterans VMware has been synonymous with operations, IT operations, running workloads in data centers to power business, enterprise classic innovation for business value. Now with the cloud, you see operations DevOps being discussed in security. You're talking about, and you mentioned SRE the workloads. The game is still the same, but it is shifting landscape wise. You got cloud scale, you mentioned on premises and multi-cloud. So with operations going to full scale, your customers are building and running their businesses on VMware and AWS and other clouds. This is the same game, but different world. Can you just share what's the current similarities and differences from where operations used to be from a workload standpoint. >> John, you're a hundred percent, right. The need for operational scale and discipline is always, there has always been there and now it's extended to potentially lot more complex world of what we call multicloud. In this new world, the whole aspect of operations is no longer the world of system admins, where you would have people pushing buttons to control the infrastructure and it's lot more where infrastructure is now designed to be managed as a code. 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You can't sort of have operational discipline be lost just because you have the paradigm changed and that's what VMware is enabling now with VMware stack, you can manage your entire infrastructure, not just public cloud, but even private cloud as a code, you can create a platform where developers get this freedom and a great experience to leverage any public cloud, to build their services and work closely with DevOps and SRE functions, to make sure that the orchestration of all of their cloud environment in a multicloud environment is available and enabled seamlessly through Kubernetes. This doesn't have to be done through virtual machines anymore it could be virtual machines or Kubernetes orchestrated containers across all clouds. And so bottom line operations has always been critical, but it has been done in a certain way in the world of multicloud it's changed to where it's more and more of infrastructure as a service shift left to developers and cybersecurity is extremely important where it needs to be built into the platform. And that's what VMware solutions are now enabling for our customers. >> Yeah, and for all the young guns coming into the business that have developers, the DevOps is still the same game. You've got developers and you've got operations now at large scale. And I think this whole multi-cloud is really kind of the multi-vendor equation so I think clear synergies and congratulations on the trajectory. I think it's really relevant. Can you take us through on how this means for the businesses, because at VMWorld this year, you guys talked about cross-cloud services. Can you talk about what that is and what does it mean for the customers, and what's the focus at reInvent this year? >> Yeah, so VMware this year at VMworld announced our sort of portfolio for enabling customers to embrace the power of multicloud easily. We call it cross-cloud services and they fit into five major categories. First is our cloud infrastructure that is available through partnership with all major cloud providers. We started with AWS and we expanded with all major cloud providers, including Azure, Google, Ali in China, Oracle, IBM. Secondly, our cloud native platform, Cloud native platform is where it doesn't have to be traditional VM based applications, applications built using modern cloud native technologies container-based, or that can be orchestrated using Kubernetes that are operationalized using our platform where customers can get any Kubernetes on any public cloud and operate them in a consistent and scalable fashion and enable a great developer experience at the same time. Third is networking and security services, which are underlay across both the cloud infrastructure, as well as cloud native services for this cloud management, how infrastructure as a code and shift-left developer function can be enabled through our management technologies designed for both private and public cloud, both VM based or VMware based infrastructure, as well as native public cloud infrastructure. And then lastly, at workspace and Edge services, enabling customers to build today's requirements of people working from anywhere and anywhere workspace experience for a hybrid workforce. So these are our five cloud services, John, that we call collectively as cross-cloud services, which enable customers to embrace the power of multicloud easily. These are modular, easy to acquire services designed to run across all clouds. And obviously for customers looking at leveraging the power of AWS, these services enable you to embrace it AWS at the fastest speed. >> Yeah and I think anything cross-cloud, multi-cloud, the ease of use and choice is key, you have to have choice that's cool. Open source is driving a lot of that, which I want to get to with the Tanzu, but you guys have had a great partnership with AWS, both on a development level, as well as a business partnership. Take us through the evolution of the partnership between VMware and AWS, because I know Raghu was really into this with Pat Gelsinger and then Andy Jassy, we covered that. But if you look at what Amazon web services is doing under Adam's leadership now they're going to set the table for the next 15 years. And you've got Outpost is going to be a big part of that. You've got all of the cloud native high level services inside the cloud, inside AWS as well. So take us through your view of the evolution of the VMware AWS partnership. >> Yeah I mean, AWS and VMware started a partnership for those of you who don't know, we started our partnership about five years ago, where we announced the availability of VMware cloud on AWS, which is all of our fully sort of modernized software defined data centers infrastructure available for running tear one enterprise applications on top of AWS all of their data centers globally. So our software with AWS hardware together as a managed service means customers could get fully modern infrastructure without refactoring any of their applications. They can run on AWS. And that relationship has grown significantly. We have continued to enable more and more of sort of different sized sort of platform infrastructure that we have continually made available. And the business has led to great success. We have at this point in time thousands of customers, joint customers running all of their tier one business applications, whether it's banking to healthcare, to insurance on top of our infrastructure, and it's been great. We then gradually expanded that partnership to other industries. Now we have customers in telcos running major telco cloud on top of our platform, we've expanded our partnership to other solutions. We brought our Tanzu, which is our cloud native platform for managing native cloud services on AWS, in an enterprise fashion, connected to all of their enterprise requirements as well in the marketplace we have brought other offerings, including security services on AWS marketplace for customers to get so over time. >> Hold on Sumit if you don't mind me asking, so you saying that Tanzu Carbon Black and VMware cloud are all in AWS marketplace. >> They're all available in AWS marketplace and they're all available to be transacted through even just the AWS's EDP. So the commercial relationship with AWS has strengthened significantly over time. >> EDP is their sales channel that's their direct. >> EDP is their enterprise agreement that's right. >> So you go to market together with AWS under the marketplace. >> Joint support integration so their customers can get joint support with us. So over time, the technology integration that started has led to strong commercial integrations, helping making sure customers can get one commercial agreement and one support agreement with VMware and AWS together. And that's been great for customers, customers have loved it and we are continuing to build upon it. Your second question was, well, what happens when AWS has new modern native services? And what we have done is for example, at Tanzu Solution, it is integrated with AWS's EKS. So their Kubernetes distribution can be fully operationalized as well as a great developer experience can be created for AWS native services using VMware Tanzu solution. So we are embracing the power of more and more of AWS services for our enterprise solutions. >> You know I love following VMware, especially and AWS. I spoke to companies, both very technical, pragmatic, very smart companies So congratulations on success. I got to ask you from a customer perspective, as you look at the landscape of the commercial side, what are the customers saying? What's the big summary of where they're at? What's the vibe, where's their head, what are they thinking? Take us through some anecdotal customer sentiment or data. >> Yeah, our customers tell us three things consistently. Number one, they say that they have, at this point of time, just decided that they're going to have some kind of a black solution, which will span multiple clouds, which could have public cloud, private cloud and Edge or multiple public clouds. In fact, we just did a recent survey, John and we found that 74% of our customers are already using multiple clouds. And 90 plus percent said that they want that freedom and choice to be able to use cloud of their choice and not be encumbered by any particular sort of just choice that they make. So that's the first trend we see, secondly, customers want to modernize their infrastructure and modernize their applications. They haven't been able to do so over the course of last two years, and modernization is a key requirement and VMware and AWS gives them that ability to do so now at this point in time, very, very quickly. And then third thing we hear is that customers are looking for some solution where cybersecurity is built in it's something where they are standardizing their enterprise requirements via a platform, which has a great experience for the developers, great operational scale and cybersecurity. And these are the three trends John, that VMware is solely focused on as part of our services and solutions and our partnership with AWS. >> Sumit, always great to talk to you. One final point. I want to get your reaction to a VMware has made a couple of big bets in the past decade. One, the deal with Amazon, which opened the door for multicloud, that path is clear. Cloud-scale check the box well done. And the other one was cloud native technologies and Kubernetes specifically, two big bets that don't, that kind of no one kind of saw coming, turns out they turned out pretty well. What's your reaction to that? Would you agree? And how would you talk about those two events? >> Yeah, we at VMware always considered sort of how we are going to keep innovating and the way we see the world is follow where the applications are going. It's pretty simple. Okay we saw that a few years ago where cloud and container technologies are where the applications are going. And we innovated through both our organic investments, as well as inorganic investments to bring our VMware cloud Solutions and Tanzu Solutions. And similarly, John, we're looking at now the next generation of applications where we fast forward three years down the road, we envision a great degree of innovation is going to happen in the Edge. And that's the third sort of area of innovation for us. So that public cloud or multi-cloud cloud native applications, as well as Edge applications can all be orchestrated using VMware's cross-cloud services. >> Sumit Dhawan, president of VMware thanks for coming on theCUBE we appreciate it. Enjoy the rest of the event. I'm John Furrier host of theCUBE. Thanks for watching. (bright upbeat music)
SUMMARY :
Hello, and welcome back to Great to be here, coming out of the pandemic with Edge, 5g, and the scale of public cloud. This is the same game, and a great experience to Yeah, and for all the young looking at leveraging the power You've got all of the cloud native And the business has led to great success. Black and VMware cloud are So the commercial relationship EDP is their sales EDP is their enterprise So you go to market together with AWS that started has led to strong I got to ask you from and choice to be able to of big bets in the past decade. and the way we see the world Enjoy the rest of the event.
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AWS reInvent 2021 Sumit Dhawan
(bright upbeat music) >> Hello, and welcome back to theCUBE's continuous coverage of AWS re:Invent 2021. I'm John Furrier your host of theCUBE wall-to-wall coverage, Sumit Dhawan president of VMware is joining me today. Sumit, welcome to theCUBE. >> Great to be here, John, good to see you. >> You know, I remember Raghu when we were talking to him when the original AWS deal, we covered it many, many years ago. It seems like yesterday, but since then, again, it was a lot of people who were kind of like looking at that deal, not understanding. We were very clear that we thought that that was going to create clarity. If you look at the success of VMware's cloud strategy, since that moment in time, it really has been an amazing run for VMware. And so congratulations and looking at that trajectory, we're going into what even a bigger wave now we're seeing, coming out of the pandemic with Edge, 5g, Cloud Native going mainstream. This is like another tipping point, another inflection. Well, how are we want to look at it? This is really big. Can you share your thoughts on how you see your customers and AWS customers coming together with the VMware. >> Yeah, we are excited about sort of this phase, era or whatever you want to call it, where customers are looking at just the power of cloud for all of their applications. And in fact, what we call multicloud, where they are looking at private cloud, public cloud, sometimes even multiple public clouds and Edge and how they are going to leverage all of this power of cloud across all their applications. And we're excited about the partnership, like you said, John, we did with AWS, customers have last two years, have had a hard time modernizing their infrastructure. And now they're looking at their tier one applications, which are oftentimes the lifeline of their businesses and they have not been, the infrastructure has not been modernized. And our partnership with AWS brings to the customers a fully modernized infrastructure as a service, which is optimized for their tier one application. So they can embrace the power of cloud, not just for new modern applications that they have built for running their new digital services, but also all of their tier one enterprise applications instantly modernize their infrastructure, secure it run their tier one applications through the power and the scale of public cloud. And then gradually start modernizing, like you mentioned, modernization of application is a key element and we have provided a rich stack for customers to be able to build their new SRE and DevOps practices and enable developers to have a fast journey to build these modern applications, leveraging the power of public cloud and in fact multiple public clouds seamlessly, and we're extending the same thing to the Edge. So it's actually exciting times in the industry. We call it the multicloud era and VMware is enabling our customers what we call smartest path to cloud. >> Well, congratulations, first of all, on the new independent company, VMware, that's great news. You guys now are on your own very valuable company in and of itself, under Dell Technologies now out on the open and we've been covering VMware, theCube's been to VMware every year. And looking at this year's VMware and looking at VMware for the old folks, the veterans VMware has been synonymous with operations, IT operations, running workloads in data centers to power business, enterprise classic innovation for business value. Now with the cloud, you see operations DevOps being discussed in security. You're talking about, and you mentioned SRE the workloads. The game is still the same, but it is shifting landscape wise. You got cloud scale, you mentioned on premises and multi-cloud. So with operations going to full scale, your customers are building and running their businesses on VMware and AWS and other clouds. This is the same game, but different world. Can you just share what's the current similarities and differences from where operations used to be from a workload standpoint. >> John, you're a hundred percent, right. The need for operational scale and discipline is always, there has always been there and now it's extended to potentially lot more complex world of what we call multicloud. In this new world, the whole aspect of operations is no longer the world of system admins, where you would have people pushing buttons to control the infrastructure and it's lot more where infrastructure is now designed to be managed as a code. There is a lot more of what is considered shift left, where more and more of power of orchestrating the infrastructure as given to the developers because they're oftentimes the sort of ones who understand the business logic and understand how the infrastructure is required to scale up and down the applications. And so along those two key trends, there is still a critical element of how a platform is needed for customers to operate that in Miami okay. You can sort of have operational discipline be lost just because you have the paradigm changed and that's what VMware is enabling now with VMware stack, you can manage your entire infrastructure, not just public cloud, but even private cloud as a code, you can create a platform where developers get this freedom and a great experience to leverage any public cloud, to build their services and work closely with DevOps and SRE functions, to make sure that the orchestration of all of their cloud environment in a multicloud environment is available and enabled seamlessly through Kubernetes. This doesn't have to be done through virtual machines anymore it could be virtual machines or Kubernetes orchestrated containers across all clouds. And so bottom line operations has always been critical, but it has been done in a certain way in the world of multicloud it's changed to where it's more and more of infrastructure as a service shift left to developers and cybersecurity is extremely important where it needs to be built into the platform. And that's what VMware solutions are now enabling for our customers. >> Yeah, and for all the young guns coming into the business that have developers, the DevOps is still the same game. You've got developers and you've got operations now at large scale. And I think this whole multi-cloud is really kind of the multi-vendor equation so I think clear synergies and congratulations on the trajectory. I think it's really relevant. Can you take us through on how this means for the businesses, because at VMWorld this year, you guys talked about cross-cloud services. Can you talk about what that is and what does it mean for the customers, and what's the focus at reInvent this year? >> Yeah, so VMware this year at VMworld announced our sort of portfolio for enabling customers to embrace the power of multicloud easily. We call it cross-cloud services and they fit into five major categories. First is our cloud infrastructure that is available through partnership with all major cloud providers. We started with AWS and we expanded with all major cloud providers, including Azure, Google, Ali in China, Oracle, IBM. Secondly, our cloud native platform, Cloud native platform is where it doesn't have to be traditional VM based applications, applications built using modern cloud native technologies container-based, or that can be orchestrated using Kubernetes that are operationalized using our platform where customers can get any Kubernetes on any public cloud and operate them in a consistent and scalable fashion and enable a great developer experience at the same time. Third is networking and security services, which are underlay across both the cloud infrastructure, as well as cloud native services for this cloud management, how infrastructure as a code and shift-left developer function can be enabled through our management technologies designed for both private and public cloud, both VM based or VMware based infrastructure, as well as native public cloud infrastructure. And then lastly, at workspace and Edge services, enabling customers to build today's requirements of people working from anywhere and anywhere workspace experience for a hybrid workforce. So these are our five cloud services, John, that we call collectively as cross-cloud services, which enable customers to embrace the power of multicloud easily. These are modular, easy to acquire services designed to run across all clouds. And obviously for customers looking at leveraging the power of AWS, these services enable you to embrace it AWS at the fastest speed. >> Yeah and I think anything cross-cloud, multi-cloud, the ease of use and choice is key, you have to have choice that's cool. Open source is driving a lot of that, which I want to get to with the Tanzu, but you guys have had a great partnership with AWS, both on a development level, as well as a business partnership. Take us through the evolution of the partnership between VMware and AWS, because I know Raghu was really into this with Pat Gelsinger and then Andy Jassy, we covered that. But if you look at what Amazon web services is doing under Adam's leadership now they're going to set the table for the next 15 years. And you've got Outpost is going to be a big part of that. You've got all of the cloud native high level services inside the cloud, inside AWS as well. So take us through your view of the evolution of the VMware AWS partnership. >> Yeah I mean, AWS and VMware started a partnership for those of you who don't know, we started our partnership about five years ago, where we announced the availability of VMware cloud on AWS, which is all of our fully sort of modernized software defined data centers infrastructure available for running tear one enterprise applications on top of AWS all of their data centers globally. So our software with AWS hardware together as a managed service means customers could get fully modern infrastructure without refactoring any of their applications. They can run on AWS. And that relationship has grown significantly. We have continued to enable more and more of sort of different sized sort of platform infrastructure that we have continually made available. And the business has led to great success. We have at this point in time thousands of customers, joint customers running all of their tier one business applications, whether it's banking to healthcare, to insurance on top of our infrastructure, and it's been great. We then gradually expanded that partnership to other industries. Now we have customers in telcos running major telco cloud on top of our platform, we've expanded our partnership to other solutions. We brought our Tanzu, which is our cloud native platform for managing native cloud services on AWS, in an enterprise fashion, connected to all of their enterprise requirements as well in the marketplace we have brought other offerings, including security services on AWS marketplace for customers to get so over time. >> Hold on Sumit if you don't mind me asking, so you saying that Tanzu Carbon Black and VMware cloud are all in AWS marketplace. >> They're all available in AWS marketplace and they're all available to be transacted through even just the AWS's EDP. So the commercial relationship with AWS has strengthened significantly over time. >> EDP is their sales channel that's their direct. >> EDP is their enterprise agreement that's right. >> So you go to market together with AWS under the marketplace. >> Joint support integration so their customers can get joint support with us. So over time, the technology integration that started has led to strong commercial integrations, helping making sure customers can get one commercial agreement and one support agreement with VMware and AWS together. And that's been great for customers, customers have loved it and we are continuing to build upon it. Your second question was, well, what happens when AWS has new modern native services? And what we have done is for example, at Tanzu Solution, it is integrated with AWS's EKS. So their Kubernetes distribution can be fully operationalized as well as a great developer experience can be created for AWS native services using VMware Tanzu solution. So we are embracing the power of more and more of AWS services for our enterprise solutions. >> You know I love following VMware, especially and AWS. I spoke to companies, both very technical, pragmatic, very smart companies So congratulations on success. I got to ask you from a customer perspective, as you look at the landscape of the commercial side, what are the customers saying? What's the big summary of where they're at? What's the vibe, where's their head, what are they thinking? Take us through some anecdotal customer sentiment or data. >> Yeah, our customers tell us three things consistently. Number one, they say that they have, at this point of time, just decided that they're going to have some kind of a black solution, which will span multiple clouds, which could have public cloud, private cloud and Edge or multiple public clouds. In fact, we just did a recent survey, John and we found that 74% of our customers are already using multiple clouds. And 90 plus percent said that they want that freedom and choice to be able to use cloud of their choice and not be encumbered by any particular sort of just choice that they make. So that's the first trend we see, secondly, customers want to modernize their infrastructure and modernize their applications. They haven't been able to do so over the course of last two years, and modernization is a key requirement and VMware and AWS gives them that ability to do so now at this point in time, very, very quickly. And then third thing we hear is that customers are looking for some solution where cybersecurity is built in it's something where they are standardizing their enterprise requirements via a platform, which has a great experience for the developers, great operational scale and cybersecurity. And these are the three trends John, that VMware is solely focused on as part of our services and solutions and our partnership with AWS. >> Sumit, always great to talk to you. One final point. I want to get your reaction to a VMware has made a couple of big bets in the past decade. One, the deal with Amazon, which opened the door for multicloud, that path is clear. Cloud-scale check the box well done. And the other one was cloud native technologies and Kubernetes specifically, two big bets that don't, that kind of no one kind of saw coming, turns out they turned out pretty well. What's your reaction to that? Would you agree? And how would you talk about those two events? >> Yeah, we at VMware always considered sort of how we are going to keep innovating and the way we see the world is follow where the applications are going. It's pretty simple. Okay we saw that a few years ago where cloud and container technologies are where the applications are going. And we innovated through both our organic investments, as well as inorganic investments to bring our VMware cloud Solutions and Tanzu Solutions. And similarly, John, we're looking at now the next generation of applications where we fast forward three years down the road, we envision a great degree of innovation is going to happen in the Edge. And that's the third sort of area of innovation for us. So that public cloud or multi-cloud cloud native applications, as well as Edge applications can all be orchestrated using VMware's cross-cloud services. >> Sumit Dhawan, president of VMware thanks for coming on theCUBE we appreciate it. Enjoy the rest of the event. I'm John Furrier host of theCUBE. Thanks for watching. (bright upbeat music)
SUMMARY :
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Itzik Reich and Nivas Iyer | KubeCon + CloudNativeCon NA 2021
hey welcome back to los angeles lisa martin here with the cube we are live at kubecon and cloudnativecon 21. it's been great to be here we've been broadcasting the last couple of days about 2 700 people joining us in person great buzz great energy i've got two guests here next joining me remotely please welcome it's reich the vp technologist at dell emc anivis iyer senior principal product manager at dell technologies gentlemen welcome to the program thanks for having us lisa thank you lisa and we're pleased that you're joining us today it's like let's go ahead and start with you let's talk we've seen a lot of of uptick and kubernetes it's been picking up a lot what are some of the things that you're seeing through your lens right that's a great question lisa so really we need to take a step back bobby into 2019 we just mentioned in-person conferences so back then we started to see a slow adoption of customers that are starting to play with kubernetes in their test environment maybe running some pocs but then the pandemic happened obviously and we started to see huge explosion in terms of adoption and accelerating the digital based projects for our customers so they're really starting to pick up kubernetes and use it heavily in their production and of course in addition to their test and dev environments as well and because of that adoption they started to think about other scenarios and other considerations that are relevant for their production environment which is based upon kubernetes things like disaster recovery availability all of those things that typically you don't worry about when you just run them in a small desk or a poc environment but are super critical for our customers and you know it's the largest storage company in the world we have the smallest company customers in the world but also the largest and the most demanding one it's a really huge adoption that needs to basically accelerate all of those aspects that belong to an enterprise environment that happens to run on kubernetes itself if ask do you see something similar yeah absolutely i agree with itzik and actually one of the brief stories actually i start out with is because a few years ago actually several years ago when i was taking a cab in new york remember the point-of-sale terminal was not working so you know you took my credit card just like use the magnetic spike so not having the technology access was like an inconvenience but it still could transact but now today's age when you look at digital transform trans digitally transformed companies starting with all these web companies like you know you've got like uber lyft and things like that but then you also have mainstream companies where the entire business is now taking over digital hence all these applications are the ones that are powering the entire business if you will and not having these applications available or these apps available uh will basically the business is gonna lose money and and that's and that's what is and the pandemic has only accelerated digital transformation right because everyone working from home and and also the customers are also remote so now you have the entire operation is just software is running the business pretty much every company is a technology company and then you have you know and then all these applications they are modernized so they are modernized in the way that they're not built to the traditional architectures they're now using you know microservices devops and agile these are three major aspects that kind of you know drove the new application modernized applications to build more complex applications and kubernetes has emerged as the sole platform that can you know kind of serve the underlying platform between all of these aspects and hence we see that you know kubernetes adoption has taken off a lot because pretty much every organization is running several projects within the enterprise including app modernization you know transformation of any kind of secondary kind of use cases iot you know the whole digital transformation story is kind of running on kubernetes and as sick was pointing out so now kubernetes are simmered as the key infrastructure as a service layer if you will or above the infrastructure service and it needs to consume storage and it needs to have you know all these traditional capabilities that were for uh for applications right i mean like uh disaster recovery uh having enterprise grade uh availability aspects like you know for this uh data protection things like that and that's sort of is and the enterprise capabilities are relatively i would say uh accelerating a lot earlier kubernetes was more on the non-enterprise aspects of the journey now we are seeing a lot more enterprise growth are you seeing your conversations within organizations elevate up the chain where kubernetes is concerned is this a c-level conversation or the understanding that from a competitive differentiation perspective from a modernization perspective it's the direction they need to go in yeah absolutely and for them you know vmware ran itself a couple of months ago about the reasons that are important for customers to run containers in production there were like ten tens of them but the number one reason is to accelerate software adoption and to basically write codes faster that's like the number one reason it's not about the technology itself you know technology is just an enabler and the enabler is to write the code as quickly as you could deploy it in test and dev quickly as you could run some qa cycles on it and release release release the code that's at the end of the day that's the main difference between the old way of the waterfall approach to the new way of agile approach which eventually got translated into the infrastructure layer itself it needs to accommodate those changes if you will well releasing code faster is going to enable organizations presumably in any industry to be able to develop and release products and services faster to the demanding consumer market i imagine that's absolutely correct we've all got spoiled by the smartphone industry we'll just expect a new version to be just deployed to your device almost every day now it's exactly the same it is we i think we carry that i think it's i think it's impossible not to carry that consumer expectation from our consumer life into our business life and we just expect that things are going to work that way because in our consumer lives they do i want to ask you guys about is that this question is directly for you talk to me about csi what is it besides a tv show i know you have a great answer for this and many spin-offs by the way right not just a single one csi right so let's take a step back into 2015. docker rebecca dockercon they sit on the stage and during the keynote and they explain that you should write your code in the 12 factor way resiliency should be built in into the containers themselves and you shouldn't care about storage persistency now we're in the storage industry for the best part of my life right now and storage persistence is important if a customer lose data that's a very bad day for the customer and possibly a very bad day for me as well so it's all about the data nothing else really matters the data itself is the goal and so there was no data persistency back then you go here and we actually work with the startup that did just storage consistency for containers basically meaning the ability to provision a volume from storage array into kubernetes and kubernetes will know about this that style tab went busted but the need still existed and so into that need google came and they come up with this api called container storage interface short for csi that does exactly that it allows kubernetes administrator of the kubernetes api to consume storage from the underlying storage array so provision volumes map mapping volumes taking a snapshot of the volume and mapping those from those very basic capabilities now those capabilities are very basic and we now have customers that are telling us i need far more than just the ability to provision a volume for my kubernetes environments i need this volume to be protected i need this volume to be replicated and it is volume to be protected into a backup device all of those things that csi doesn't know to do today no we didn't know to do in the near future so what we did is we said right we're not going to reinvent the wheel that's csi we're not just going to repeat csi all over again we're going to extend csi with open source tools that will enable our customers to do all of those things that are just mentioned before so csm is container storage modules which is what we announced today and it's very high level it provides you i provided the capabilities to do the following the first one is the observability module so if you're monitoring your open source environments you are very very likely to use open source tools like graphing and commit use so we have this plugin that allows you to monitor your storage array with gofundme and prometus and really uh becomes the liaison point between the storage admin the kubernetes admin they can connect both to the console and each really understand the the entity that is not aware of i call it the two-way mirror base second module is the resiliency module kubernetes is very infant in terms of understanding storage it doesn't understand storage failure conditions and so our resiliency module run as the k3s is like a minimum version of kubernetes if you will which keeps monitoring both the storage array and the host and in case of a storage arrow it knows to act upon it and do things like volume unmapping and map those volumes to other surviving servers in the product center etc the other module is the replication module so back into 2015 uh customers are basically telling us today i want to use kubernetes but i also want to replicate the data to either a passive site or an active site and in case of a failure if my primary site goes down i want to fail over this kubernetes volumes and data to a remote site so literally within a click of a button you can fail over your kubernetes environment from site a to site b using the underlying storage array capabilities replication etc etc and the other module that we've also announced is the volume group snapshots so instead of just taking a single volume which is what csr is all about you can actually take multiple volume that belong to multiple micro services that at the end of the day running within those containers in order to really back up a service and not just the micro service itself so all of these modules and future modules that will come in the future as well belong to csm and csm for us is just the beginning it's everything that our most most the demanding customers want us to provide today and they are not willing to wait for csi to catch up base got it so we you've done a great job of explaining what csi is what it isn't what csm is and all the great things that were announced today let's talk about the data protection the security angle we've seen so much change in the security the threat landscape in the last 18 months we've seen ransomware become a household word the proliferation of ddos attacks and of course there's this scattered workforce that is still scattered talk to me about why data protection for kubernetes and what are some of the unique needs that that presents uh sure uh thanks lisa so um so when you look at the kubernetes landscape it originally started out with mostly the front-end aspects multi like you know like web tier type applications but as the landscape has evolved now we are seeing actually in the kubernetes community also there has been newer concepts like stateful sets for example which allows you to have more persistent type uh or basically they you know the application that have retained state and data uh in the kubernetes cluster and we are seeing a huge proliferation and that is also increasing you know across the board on uh for example everything from experimentation or like any kind of user experience kind of data the understanding about sessions you know what users like what they don't like to all critical operational aspects to transactional elements too all of them being brought into the kubernetes we are seeing organizations in various stages of the journey and then add on to the additional uh capabilities on the storage side as she was mentioning about csi and csm and are basically the ways for the kubernetes layer to consume these storage services so when you're building these modern applications uh the state is now preserved as part of the kubernetes and actually recently we had a case with one of the customers we've had and uh so they did not have data protection as part of their kubernetes and uh and you know and we are seeing this in several organizations where you have an it ops kind of a team and there is a devops team there's a two-speed it concept so devops teams a lot of time they do not take into consideration a lot of these uh you know disaster recovery and uh you know the data protection aspects as part of the design and then one of the customers just what happened and they lost you know data because the you know their systems crashed and it was not through ransomware luckily but it was through uh you know a general logical you know failure of hardware things like that and so they could not recover that so they had to go back and they had to like rest all the whole thing so they started investing in saying oh we need a ways to protect the data so that i can recover so data is all about recovery it's about you know making sure you can record to a certain point in time and also recovering in the minimal amount of time and the challenges that kubernetes adds on top of traditional application that you know the entire application definition in kubernetes is split across multiple of these smaller metadata aspects like the application itself will have labels they will have uh you know they'll have secrets they'll have config maps they'll have custom resource definitions they have all this additional metadata that make up the entire application not just the data so you need to have all of that captured in context in a cloud native fashion if you if you're trying to protect that kubernetes environment and that's kind of a little bit of a unique challenge and then from a security aspect that you alluded to from kubernetes yes there are been you know multiple security challenges that we see although we don't directly work on the front end on the uh on the prevention side but on the cure side data protection is an important aspect right i mean if you look at the open source community there is so much open source today and how do you know that the open source and the api that you're consuming is is coming from a valid source you need so there is all kinds of like different security solutions that kubernetes community offers to validate making sure the source code is good the apis are authenticated and you know authorized things like that so there is a lot of these but even despite that you know there is always ability for some attacks to sneak in and that's where data protection is providing that cure so in case something does happen and you have a ransomware attack i have a cyber security vault or i have data stored in a secure fashion in a panic room if you will that i can so my business like i was alluding to my earlier example the business depends on that data and that operational transactional customer data and you need to recover that and you need to store it in a secure place and that's sort of the whole aspect of that it's got to be recoverable that's the whole point guys thank you so much for joining me talking to me about what you're seeing from a kubernetes adoption acceleration perspective thank you for helping me learn a new definition of csi not a show or a spin-off and talk to us about what csm is and the things that you are the modules that you're announcing today we appreciate your candor and your time thank you lisa thanks for having us my pleasure for my guests i'm lisa martin coming to you live from los angeles at kubecon cloudbanditcon21 be right back dave nicholson will rejoin me with our next guest stay tuned you
SUMMARY :
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Kathryn Ward and David Lowe, Dell Technologies | Dell Technologies World 2021
>>Mhm Yes. Hi lisa Martin here with the cube we are covering Dell technologies world, the digital event experience. I have two guests here with me today that are new to the program. So I would like to welcome David Lowe, the Director of product management for Dell Technologies. David. Welcome to the >>program. Hi, how are you >>doing well? And Catherine Ward is here as well, customer experience strategist at Dell Technologies Catherine, it's great to have you join us. Thanks. Happy to be here lisa. So we're talking about embracing as a service. That was a big announcement at Dell Technologies World as we were talking before we went live just a few months ago in the end of 2020 where the new Dell Technologies cloud console was announced. David start with our audience in terms of describing the apex council, what it is when it was launched and give us some color around that. >>Absolutely. Back in october we announced the Dell Technologies cloud console as part of unveiling the apex vision and this was really uh in response to what we heard from our customers about the need to be able to take advantage of cloud and as a service, operating models, being able to take advantage of our products and services around infrastructure in a way that really uh you know, met their needs in terms of the business results that they were trying to drive the kind of flexibility that they needed about how to get those offerings in place and be able to to run them having simplicity and how they managed those offers while also having just a greater degree of control, of course, that's afforded by having infrastructure running on premises versus uh in the public cloud. So with the apex console today, again, we're just listening to what customers say about being able to double down on that vision and provide even more functionality and capabilities on top of additional services that we're making available in the apex console today, >>Captain, let's get some point of view from the customers. David mentioned them a number of times. Obviously this is why you're doing this, but how does apex designed to help simplify operations? What are some of the things that you're hearing from the customer experience about it being able to simplify ops? >>Yeah, absolutely. So we've we've talked to many customers that's part of my team's job to ensure we're delivering a great experience. We've really heard >>that customers >>appreciate that they can now subscribe to services and and that the Dell offers. Um we've heard a lot from customers and sales folks that tells us that not every project they want to do is funded in a complex way. And so one of the great benefits of Dell clouds offers and the apex console is being able to get things in an op X way so they can pay on a subscription, uh sorry, so they can play on a subscription basis uh to meet, you know, their business needs is one major positive that we've been hearing from customers. >>One of the things that I read when apex launched a few months ago was this really as a way to demonstrate cloud as an operating model rather than a destination and lets you get both of your opinions on that and since launched what you thought, David, we'll start with you. >>Yeah, Well that's it's a great it's a great concept that customers really that really resonates with customers. So I mean, you know, cloud as an operating model has been something that many companies have moved towards over the last, you know, 10, 15 years, where there are fundamental characteristics of cloud that are defined as being on demand, being self service, providing easier access with elastic scale and then also just paying for what you use. And and and these are the things that customers really care about. And so as part of the apex vision and unveiling today in the in the apex console where offering services, for example, like apex storage services, where customers will have the ability to subscribe to that service on demand through the Apex Council in a self service way, they'll be able to take advantage of it in a way they pay for what they use because on top of a a committed storage capacity, it's an on demand usage model, uh and they have the ability to come in at any time and increase as their business demands what storage is available to them. So we really are capitalizing on those cloud characteristics that customers want to be able to take advantage of but doing so, you know, on top of uh, infrastructure products from Dell that customers have trusted for decades. >>Right. So one of the things that we've talked about so many times in the last year is the acceleration that we've seen in every industry with perspective digital transformation and seeing so many businesses in every industry pivot multiple times here. And that speed up, you know, like, you know, here we are using SAS applications to communicate and to reach customers. I'd love to know Katherine, what some of the things are that you've learned since the initial launch. Kind of given the interesting times that we're in, what are some of the things that you've learned from customer feedback that are going to be utilized to help uh, uh, kind of modify the product going forward? >>Yeah, absolutely. So one thing is customers echoing David, really value self serve. They want to be able to do things on their time when they want. And one of the great things that customers can do through the console is build solutions, choose services that best meet their needs, they don't have to involve sales, they obviously can if they want to, but they don't have to. And that is a big selling point key, you know, meets a key need of that. We've heard from customers, I'd say. The second thing that we've heard from folks is that they really like how we have set up our role based access >>and identity >>management capabilities. Uh and I'll give you an example, So there are company very large companies, let's say who may have one finance department and they are the only people who are empowered to sign off on orders, let's say. So maybe a more purchaser type role, you may have an entire separate set of folks who are more technical folks who understand how to configure an offer, how to put it all together and those, but those folks can't buy. Um And so we have built in some workflows um to help support those processes that we've heard from customers that they have, and by doing that they can ensure appropriate separation of duties according to their internal policies as well as help them get a handle on unexpected spend from I. T. Services. >>Catherine is really touching on an incredibly important point there that customers over the last 10 years as they've used cloud services from other providers. We know that the democratization of cloud, that said that anybody can come in off the street with a credit card and start using services. That's a great way for people to get up and running. But that also leads to the problem of shadow I. T. It also leads to uh you know, an unbounded expenses and and you know difficulty in managing costs and unpredictable expenditure. So we've seen over time how even other cloud providers have had to come back laser and based on customer feedback, start adding governance, start adding policies, start adding, you know budget management and spend controls, uh Start ensuring that the kind of workflow that Catherine mentioned is in place around uh you know, ordering And we decided to put that in just from day 1. So when customers come to the apex console, they're going to be coming in the context of a company or an organization where there will be users that have specific roles. And as Catherine mentioned, they'll have specific permissions that might align with their particular job function and there will be governance that an administrator can implement to ensure that only certain people can perform certain tasks, which, you know, we already know from customer feedback is incredibly important to give customers that kind of control that they might not get or that they might have been asking for from other cloud providers in order to ensure that this is truly like an enterprise grade level of servants. >>Yeah. And just to play off that David, you know, I've talked also while I also, I talked to customers a lot also make sure I interact quite a bit with our sales team so to get their views as well. And there's a university customer that we have who has this exact problem of shadow it. And they were, their goal was to unify and get all their main campuses on same system, following same policies, same procedures, same infrastructure. Um And one of the key challenges that they have is people, developers get excited, they want to build stuff and they will go to the public cloud, use a credit card for example and just get up and running. And now this company realizes that a those folks kind of going off and doing some of that on their own are actually spending more than their central it spends. So again I think it's a real world problem that we think we're we're well positioned to solve. >>Yeah, those guardrails seem really outstanding for customers to be able to get that. You both mentioned shadow I. T. And that's one of the things that we know so easy to spin up services. But yet you then disconnect I thi from different business units which is always a challenge for organizations. So having the governance and the role based access controls really provides your customers with more of a chance to, as you said I think a minute ago David consume and only pay for what they're consuming but also have that line of sight that visibility across who's using these services. What are we paying? Are we are we getting what we need and are we ensuring that we're getting more control over our environment? I can't even imagine how much more important that is these days with so many people still scattered and remote. >>Yeah and and and and and and it's it's just really part of the whole customer lifecycle as they work with our services. So after customer is able to subscribe to something like apex data storage services and after it has been deployed at their data center they'll be able to come in to the apex council, they'll be able to see information about that subscription and about the infrastructure that they're running including having health monitoring and alerts and be able to see the capacity usage of that service. Uh And with that telemetry and insight then be able to take action. Uh Perhaps as you say to you know either uh you know put in place additional controls within their teams on on spending or consumption or increase the available storage that they have to ensure that it meets uh their business needs. And and as we build out this end and life cycle within the apex console customers will see more and more features coming to help with you know tagging of expenditure for show back purpose is to simplify the way in which uh you know both I. T. Teams and financial uh personnel within a company are able to ensure that they're being responsible and and have that governance over over what's being consumed and spent. >>Yeah. Absolutely critical. Catherine talked to us about for existing Dell customers, how can they access the apex console? What's the what's the process there that you advise? >>Yeah. Great great question. So the good news is if you already have a Dell account, whether you're an existing premier customer or perhaps you visit us through Dell dot com your credentials will work. All you need to do is talk to your sales team, your sales representative and ask them to be enabled and the process typically goes that they will sales will help enable an administrator and from there the administrator at your company can start giving access and assigning those roles as as as you as you need. >>Just a little bit of a pivot on that. And what are we talking about in terms of time frame when we think of cloud services being able to spend them up knowing that there's still so much remote work going on. How quickly can Adele customer follow that process that you just mentioned and activate these services? >>Yeah, that's a great question. So our goal is to be able to, once, you know, we have your interest, we understand what you want to get you equipment and get you up and running within 14 days is our is our goal and our target. Um It's a lot depends on on what the customer needs and if they can get, you know, if they can accept delivery that quickly and all that. But but that is our that's our goal is get you up and running in 14 days. >>Excellent. That time to values David. Go ahead. >>Oh yeah, the the getting access to the council can be can be can be, you know, certainly a lot faster. But as Catherine said, you know, once you get into the console and you want to be able to consume the services, especially for those infrastructure services that are going to show up and be deployed at your data center. Uh You know, we we include features like integrated site survey that customers are going to see shortly when they're able to go through the subscription process and enter information about their physical data center. Maybe uh you know, physical access characteristics or power or networking configurations that they have So that our deployment services team knows what to expect when they show up. We can get everything wrapped and stacked and ready to go put it on the truck and have it uh you know, to the customer as quickly as possible as Catherine said, with the time to value promise of 14 days. >>Excellent. And that fast access last question David, before we wrap up, talk to us about what's next? This was only announced in the last 67 months so lots of Development and progress, lots of customer feedback helping to tune the services. What can customers expect you know going out the rest of 20 calendar year 2021 >>more. Just I mean you know we'll have access for more customers in more countries to be able to consume more services and more capabilities within the console to provide that richer and to end experience today we already have access Uh for the console within 17 countries around the world with customers from the US and. UK. and France and Germany already able to subscribe to certain services. We have access for apex data storage services and other countries uh Coming very soon. Uh So we'll be adding more countries or languages will be adding more services uh in the coming months. And as we alluded to earlier more capabilities to ensure that the end and experience that customers have crosses all of the different boundaries within their organizations and supports all of the different roles who need to be able to come in and do everything from discover services. Subscribe to them, provision, resources, uh manage, operate support and and and build solutions on on top of what they have. So it really is all about ensuring that it's a single consistent and to end life cycle within the apex console. >>Well, that word more was perfect when I said, what's coming next book? And folks expect more? It's like that. But wait, there's >>more. So I'm sure >>folks will will get a lot more information as the event unfolds in the weeks after David and Catherine. Thank you for joining me talking to me about all of the progress that's happened in such a short amount of time with apex concept. We look forward to seeing what's next. >>Thanks lisa. >>Thanks for having us. >>My pleasure for David Lo and Catherine Ward. I'm lisa martin. You're watching the cubes coverage of Dell technologies world, The virtual event experience. Yeah, yeah.
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Dipak Prasad, Dell Technologies Cloud | Dell Technologies World 2020
>>from around the globe. It's the Cube with digital coverage of Dell Technologies. World digital experience brought to you by Dell Technologies. Hey, Welcome back, everybody. Jeffrey here with the Cube. Welcome back to our ongoing coverage of Dell Technology. World 2020. The digital experience, Uh, not in person like nothing this year, 2020. But the digital experience allows to do a lot of things that you couldn't do in person. And we're excited to have our next guest. He is Deepak Prasad, the director of product management for Dell Technologies. Cloud deep. Uh, great to see you. >>Hello, Jeff. Nice to meet you as well. >>You too. So let's let's back up, like, 10,000 square feet, cause you know, Cloud came in with a big giant rage. I guess it's been a while now with AWS and Public Cloud. And people are putting their depth tests on there. And, you know, we've seen this explosion of public cloud, and then we have hybrid cloud and multi cloud. And then, you know, basically people figured out that not everything can go to a public cloud. A lot of stuff. Shouldn't some stuffs gonna stay in data centers? for all different reasons, >>but >>basically it's horses for courses. So we're a little ways into this. How are you guys, Adele, really thinking about Cloud and helping your customers think about what cloud is beyond, you know, kind of the hype. >>Well, that's a great question, Jeff. At Dell, we think of Cloud really as an operating model and as an operating experience rather than a destination. So it's interesting that you bring up Public Cloud and Private Cloud, but we take a step back and think of what does that experience really represent? So if you think off, uh, you know what defines that cloud operating model? It's, ah, democratization of technology. Access off resource is through a p. I s through self service portals ability to pay as you go in a very simplified commerce experience and the agility of cloud. You know, the promise off instant availability of infinite scalability. Now, if if you look at you know the landscape around this until now, that has only been delivered in a consistent way by public cloud vendors, which leads people to believe that really cloud is the destination, not an operating model. But we think that we are capable of bringing those experiences those tenets off the cloud operating model to the on premises experience and really taking location out of the conversation. So this really allows our customers to focus mawr on their workloads than visions. They want to drive, and then they can fit there, uh, requirements their application requirements to the location where those resource is our regardless of having toe worry about it. This is public or private. They will get the same operating experience. They will get the same scalability, the same simplified commerce, the same access Thio resource is >>right. Well, let's talk about some of some of those things because, as you said, there's a lot of behaviors that are involved in cloud and cloud operating. You know, one of the behaviors that I think gave the public cloud an early leg up was just simply provisioning, right? Simply, if somebody needs some capacity, they need some horsepower to get interesting. It would be tested in the early days. No, they didn't have to provision. They didn't have to put in an order with I t and wait for so long to get a box assigned to them or purchased or whatever, right? They just swipe the credit card and went, How have you kind of help People have that kind of ease of use ease of, uh, he's of spin up piece of creation on what the right verb is because I think that's a really core piece of what enabled early cloud adoption. >>No, absolutely, you're spot on. And that was a big part of it that if somebody needed resource is instead of waiting for weeks and months, they could go on and and sign up for those resource and get almost instantaneous access. And we believe that what we're doing in this area is really transforming the business. Today. We can deliver resource is to customers in their data center in 14 days and really are aggressively looking to cut that down further. So what this really means is not just shipping Resource is in 14 days, but actually delivering a cloud experience in the customer's data center or of cola location, whatever, you know, location of their choice in 14 days and making that available to the customers, not just through the traditional procurement process. But we're actually very proud to announce the cloud Council, the Dell Technologies Cloud Council, through which customers can, in a self service way, order those ordered those resource is and have it show up and be operational in their environment in 14 days. So we're really bringing that speed of cloud to the on premise experience, >>right? So how how does it actually work? Do you pre? Do you pre ship some amount of capacity beyond what you believe is currently needed just to kind of forward que you will, if you will capacity. How does it work from from both the implementation strategy in terms of the actual compute and storage capacity, as well as on kind of the purchasing peace? Because those air to kind of very >>different work flows? No, that's a That's a great question. So for us, our strength are really in supply chain management that allows us to build capabilities across the world in areas from where we can ship the customers almost on the on demand basis. So as soon as we get in order that the customer needs a probably probably cloud deployment in a certain location, were able to mobilize those resource is from those locations and have it instance she hated in customers environ. So it's really built a strength off over the years off optimizing supply chain, if you will, and just bring taking that to the next level off. >>Okay, so we don't, >>uh environment we said. Yeah, >>no problem. I was gonna say the another great characteristics of cloud right is is spinning up, which we hear about all the time versus spinning down and write. The easiest example is always use. If you're running, you know, some promotion. If your pizza hut you're running a promotion for the Super Bowl, obviously, right? Your demand for that thing is gonna be huge. You want to spin up to be able to take advantage of all the people cash in their coupon, and then when the Super Bowls over, >>you >>want to spend those resource is down because you're not going to necessarily need that capacity. How do you guys accomplish that type of flexibility in your solution? >>So in our subscription model, we have different ways to address customer environment. So we allow customers to start very small and then and then grow the subscription as the requirements growth and the key thing of our subscription, which is really unique, is the ability to quote Terminate. So, for example, if if a customer started off on the three year subscription with the, uh resource is for, say, 100 virtual machines and somewhere along the way they needed to add resource is for 50 more virtual machines, so they will pay for the 150 virtual machines. But that extra 50 virtual machines does not create an orphan or a child subscription. At the end of three years, everything terminates together, so it really gives them flexibility with, you know, ability to start small and not have to worry about vendor lock in. And now we started off with sort of a reserved instance type off subscription model. But we're definitely bringing usage based models as well, which allows more, even more flexibility with respect to speeding up and speeding down. Right. >>And then what are some of the real specific reasons that people go for this type of solution versus a public cloud where some of the rial inherent advantages of doing this within my own infrastructure, my own data center, my own, you know, kind of virtual four walls, if you will. >>Yeah, you know, we strongly believe that the decision should really be guided by workload requirements. There's certain workloads that work really well in on premises environment. For example, you could take virtual desktop environments V. D. I. That works really well from a performance standpoint in In on premise, environment versus a public cloud environment. Similarly, there are other workloads were not public cloud deniers that that are best suited for public cloud. But it's really it should be something that's that comes from understanding your application. Understanding the leighton see requirements, understanding the data requirements for those applications. You know, what are your egress? Uh, issues. Or, you know, uh, the profile off the workload that you're trying to implement That should really be the driving force in where the workload this place >>and then, uh, tell us a little bit about the partnership with VM Ware because that's a huge asset that you have, you know, now you know, basically side by side and you can leverage the technology as well as a lot of the assets that are envy. And where how does that change? The way you guys have taken the Dell Cloud platform to market >>it really is a a differentiating factor for us. From a technology standpoint, it allows us to bring the best of both worlds best off off the hardware infrastructure as well as the best off the cloud. Stack the cloud software infrastructure together in one cohesive and and well developed package. So, uh, the Dell Technologies Cloud Platform from a technology standpoint is implemented with our VX rail appliances, which is a hyper converge infrastructure as well as VM ware clad foundation from a software standpoint. Now the code developed and jointly engineered capabilities allow for unique, unique feature off. Remember Cloud Foundation, where it can do lifecycle management off the entire stack, both the hardware and the software from a single interface. So it understands Vieques rails and understands the different form where levels and the X, where manager software versions etcetera. And then it would automatically select what is the best and well tested and supported software bundle that could be deployed without causing, you know, typical issues with version mismatches and trying to chase down different hardware compatibility, matrices, etcetera. All of those are eliminated, so it's a integrated lifecycle management experience. That's great. E. I'm sorry I have >>a little bit, a little bit of a lot of here, so I I apologize. >>I >>was just gonna say you've been at this for a while. Your product, you know, product management. So you're really thinking about speeds and feeds and you're thinking about roadmap and futures? I wonder if you can share your perspective on this evolution from kind of this race of to pure public cloud to this. This big discussion I think we had packed Elson. You're talking about a hybrid cloud back at being where 2013. So then, you know kind of this hybrid cloud and multi cloud and really kind of this maturation of this space as we as we've progressed for Ah, while now probably 10 years. >>Yeah. Yeah. And, uh, majority of our customers live in a multi cloud world. They have resource is that they consumed from one or more multi hyper sorry, uh, public cloud vendors and they have one or more on premise vendors as well, For their resource is and managing that complex environment across multiple providers with different skill set different tools, different sls. While it sounds really interesting to, you know, have workload drive your your deployment and place the workloads where they're best suited. It does prevent. It does present a challenge off managing a complex and and getting even more complex by the day, multi cloud environment. And that's where we think we have an advantage. Uh, based on some of the work that we're doing with the Dell Technologies Cloud console to bring a true multi cloud experience to our customers. Not one of the benefits of not being a, you know, a public cloud provider is that we are agnostic toe. All public cloud providers were fully accepting that certain workloads need to live in those environments. And through our cloud council, we will make it easy for customers to manage not only their on premises, assets and on premises. Cloud resource is, but also cloud resource is that reside in multiple public cloud vendors? >>That's good. Yeah, because it helps, right, because they've got stuff everywhere. It's like that, you know, there is no del technology, right? There's a lot of there's a lot of people that work there. There's a lot of project. There's a lot of, you know, kind of pieces to that puzzle. I wonder too. If you could share your perspective on kind of application modernization, right, That's always another big, you know, kind of topic. You should You should you take those old legacy APS. And could you should you try to rebuild them in, um, or cloud native way using containers and and all this flexibility and deploy them or, you know, which one. Should you just leave alone right there, running fine. They've been running fine for a while. They've got some basic core functionality that may be do or don't need toe to kind of modernize if you will. And maybe those resources should be spent on building in a new applications and new kind of areas of competitive differentiation. When you're working with their clients, how do you tell them to think about at modernization? >>Yeah, we looked at it from a business requirement standpoint. Off how what end goals. A customer trying to achieve through that application. And in some cases, you know, on you cover the spectrum, right there. Some cases modernization just means swapping out the hardware and putting it, putting that application on a more modern, more powerful hardware. At the other end, it z you know, going toe assassin model off, you know, everything available through through a cloud application. And in between those two extremities, there's, you know, virtualization that is re factoring this continual ization and micro services based implementation. But it comes down to understanding why that application is meant to deliver for who and what business requirements and business objectives that fulfills. That's how we use as a guiding principle on how to position application modernization to customers. >>All right, that's super helpful, because I'm sure that's a big topic. And, you know, there's probably certain APS that you just should not. You just shouldn't touch. You should probably just even Malone. They're running just fine. Let them do their thing. All >>right, fine. I'm sorry. No. Is this interesting? I was a conversation with the customer just earlier today where they have a portion off their infrastructure of some applications that they absolutely wanted to leave alone and and just change out the underlying hardware. But there are other applications where they really want to adopt, continue ization and re factor those out, rewrite those applications so that they can have more scalability and more flexibility around that. So it really is is determined by the needs. Yeah. >>Um so last question, del Tech world this year was a digital experience, like all the other shows that we've seen here in 2020 just But it's a huge event, right? A big, big show, and we're excited to be back to cover it again. But I'm curious if there's some special announcements within such a big show. Sometimes things get lost a little bit here in there, but any special announcements You want to make sure that get highlighted that people may have missed within this kind of see if content over the last several days >>22 major things that that I'm very excited to share with you One is Dell Technologies Cloud platform. We actually discussing and talking about Dell Technologies cloud platform in the concept off instant capacity blocks. So in the past, we talked about it with respect to notes. Uh, you know, adult technology cloud platform. You can have, you know, so many notes in it to power your your on premises. Cloud resource is but really have changed the conversation and look into how cloud customers air consuming those resource is and we really want to drive focus to that and introduced the concept of instance Capacity blocks instances are think of it as a workload profile, you know, CPU and memory put together and then, uh, in different combinations in a pre defined way to address different workload needs. So this really changes the conversation for our customers that they don't have to worry about designing or or speaking out the hardware platforms, but really understand how many resource is they need, how many, how much you know, processing power, how much memory, how much stories they need and they define their requirements was in those terms, and we will deliver those instance capacity blocks to them in their data centers. So behind the scenes is built by best in class. Uh, you know, hardware from Vieques rails and best in class software from being where, but it's really delivered in terms off instant capacity blocks. The second interesting thing that I wanna share with you and I profession a few times is Dell Technologies Cloud console. We're building this single pane of glass to manage our customers entire journey from on premises to multi cloud hybrid cloud with consistency off. How you can discover services how you can order services and how you can grow your the manager footprint. So those are a couple things from adult technology standpoint that we're really excited to share with people. >>Well, congratulations. I know you've been busting your tail for for quite a while on these types of projects, and it's nice to be able to finally release him out to the world. >>Well, it's just my pleasure. Alright. Thank you very much. >>Well, thank you for stopping by again. Congratulations. And will continue the ongoing coverage of Dell Technology World 2020. The digital experience. I'm Jeff Frick. He's to Park Prasad. You're watching the Cube. See you next time. Thanks for watching.
SUMMARY :
But the digital experience allows to do a lot of things that you couldn't do in person. So let's let's back up, like, 10,000 square feet, cause you know, you know, kind of the hype. I s through self service portals ability to pay as you go in a Well, let's talk about some of some of those things because, as you said, there's a lot of behaviors that are involved in cloud whatever, you know, location of their choice in 14 days and making that of capacity beyond what you believe is currently needed just to kind of forward So it's really built a strength off over the years off optimizing uh environment we said. Your demand for that thing is gonna be huge. How do you guys accomplish that you know, ability to start small and not have to worry about vendor lock in. my own data center, my own, you know, kind of virtual four walls, if you will. Yeah, you know, we strongly believe that the decision should really be guided The way you guys have taken the Dell Cloud platform to market software bundle that could be deployed without causing, you know, typical issues with version mismatches So then, you know kind of this hybrid cloud and multi cloud and really kind of this maturation of not being a, you know, a public cloud provider is that we are There's a lot of, you know, you know, on you cover the spectrum, right there. And, you know, there's probably certain APS that by the needs. like all the other shows that we've seen here in 2020 just But it's a huge event, You can have, you know, so many notes in it to power your your on premises. and it's nice to be able to finally release him out to the world. Thank you very much. Well, thank you for stopping by again.
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Joel Lipkin, Four Points Technology & Ryan Hillard, US SBA | AWS Public Sector Awards 2020
>> Announcer: From around the globe, it's theCUBE with digital coverage of AWS Public Sector Partner Awards brought to you by Amazon web services. >> Hi, and welcome back. I'm Stu Miniman. This is theCUBE coverage of the AWS Public Sector Partner Awards. We going to be talking about the Customer Obsession Mission award winner. So happy to welcome to the program. First of all, welcoming back Joel Lipkin. He is the chief operating officer of Four Points Technologies, which is the winner of the aforementioned award and joining him one of his customers, Ryan Hillard, who is a assistant developer with the United States, Small Business Administration, and of course the SBA, an organization that a lot of people in the United States have gotten more familiar with this year. Joel and Ryan, thanks so much for joining us. >> Hi Stu? >> Hey Stu; Thank you. >> All right, so Ryan, I'm sorry, Joel, as I mentioned, you've been on the program, but maybe just give us a sketch if you would, Four Points, your role, your partnership with AWS. >> Sure, I'm Joel Lipkin. I'm the chief operating officer at Four Points Technology, Four Points is a value added technology reseller focused on the federal government and we've been working with federal customer since 2002. We're a service disabled veteran owned small business, and we've been in a Amazon partner since 2012. >> Wonderful; Ryan, if you could, obviously, as I mentioned, the SBA, a lot of people know for the PPP in 2020, if you could tell us a little bit about your role in your organization and tee up for us, if you would, the project that Four Points was involved with that you worked on. >> Sure; so I worked for the chief information officer and I don't have this official title, but I am the de facto manager of our Amazon Web Services presence. This year, we've had a very exciting time with what's been happening in the world, the Paycheck Protection Program, and the SBA have been kind of leveraged to help the US economy recover in the face of the pandemic. And a key part of that has been using Amazon Web Services and our partnership with Four Points Technology to launch new applications to address those requirements. >> Wonderful; Joel, maybe a connect for us. How long has Four Points been working with the SBA and start to give us a little bit more about the projects that you're working together, which I understand was predated the COVID incidents. >> Sure; we've been with SBA for several years now. And SBA was one of the earlier federal agencies that really saw the value in separating their procurement for cloud capacity, from the development implementation and managed services that they either did internally or use third party contractors for. So, Four Points came in as a true value added reseller of cloud to SBA providing cloud capacity and also Amazon professionals services. >> All right; so Ryan bring us in a little bit, the project that we're talking about here, what was the challenge? What were the goals you were looking to accomplish? Help flush out a little bit, what you're doing there? >> Yeah, so most recently Four Points partnered with us to deliver Lender Gateway. Lender Gateway is an application for small community oriented lenders to submit Paycheck Protection loans. So some of these lenders don't have giant established IT departments like big banks do, and they needed an easier way to help their customers. We built that application in six days and I called the Four Points cloud manager on a Saturday, and I said, help, help, I need two accounts by three o'clock and Four Points was there for us. We got new accounts set up. We were able to build the application and deploy it literally in a week and meet the requirements set for us. And that system has now moved billions of dollars of loans. I don't know the exact amount, but has done an incredible amount of work and it wouldn't have been possible without our partnership with Four Points. So we're really excited about that. >> Yeah, If I could drill in there for a second. Absolutely it's been an unprecedented, how fast that amount of money move through the legislature to out to the end user. Help us understand a little bit, how much were you using AWS technologies and solutions that Four Points had helped you with, and how much of this was kind of a net new, you said you built a new application, you had to activate some things fast, help us understand a little bit more. >> Yeah, that's so that's a great question. So we have five major systems in AWS today. And so we're very comfortable with AWS service offerings. What's interesting about Lender Gateway is that it's the first application we've built from scratch in a totally serverless capacity. So one of the hard technical requirements of the Paycheck Protection Program is that, it has huge amounts of demand. So when we're launching a system, we need to know that that system will not go down no matter how much traffic it receives or how many requests it has to handle. So we leaned on services like AWS Lambda, S3, dynamoDB, all of their serverless offerings to make sure that under no circumstances could this application fail. And it never did. We never even actually saw a performance degradation. So a massive success from my perspective as the program manager. >> well, that's wonderful. Joel, of course, you talk about scalability, you talk about uptime. Those are really the promise the public cloud has brought. Ryan did a good job of teeing out some of the services from AWS, but help us understand architecturally how you help put that together, and, the various pieces underneath. >> Yes Stu, it's interesting. Four Points is really focused on delivering capacity. Our delivery model is very much built around giving our customers like Ryan full control over their cloud environments so that they can use it as transparently as though they were working with Amazon directly. They have access to all of the 200+ services that AWS has. They also have a direct access to billing and usage information that lets them really optimize things. So this is sort of a perfect example of how well that works because SBA and Ryan knew their requirements better than anyone. And they were able to leverage exactly the right AWS tools without having to apply to use them. It was as though they were working directly with AWS and the AWS environment on the technology side. And I will say SBA has been really a leader in using of variety of AWS services beyond standard compute and storage, not just in a tested environment, but in a live very, very robust, really large environment. >> Yeah, right, and I was excited to hear about your Lambda usage, how you're building with the serverless architecture there. Could you just bring us through a little bit, how you ramped up on that, any tools or community solutions that you were leveraging to make sure you understood that and any lessons you learned along the way as you were building that application and rolling it out? >> Yeah, that's a great question. So I think one of the mistakes that I see program managers make all the time is thinking that they can migrate a workload to the cloud and keep it architecturally the same way it was. And what they quickly find out is that their old architecture that ran in their on premise data center might actually be more expensive in the cloud than it was in their data center. And so when you're thinking about migrating a workload, you really need to come in with the assumption that you will actually be redesigning that workload and building the system in cloud native technology. You know, the concept of Lambda is so powerful, but it didn't exist for, you know, it didn't exist 20 years ago when some of these systems and applications were being written and now being able to leverage Lambda to only use exactly the compute you need, means you can literally pay pennies on the dollar. One of the interesting things about the PPP program and everything happening in the world is that our main website, sba.gov is now serving a a hundred or a thousand times more traffic daily than it was used to doing. But because we lean on serverless technology like Lambda, we have scaled non-linearly in terms of costs. So we're only paying like two or three times more than we used to pay per month, but we're doing a hundred or a thousand times more work. That's a win, that's a huge victory for cloud technology, in my opinion. >> Yeah, and on that point, I think the other thing that SBA did really amazingly well was take advantage of first reserved instances. But I think it was the day that Amazon announced savings plans as a cost control mechanism. Ryan and SBA were on them. They were our first customer to use savings plans. And I think there were probably the first customer in the federal space to use them. So it's not just using the technology smart, it's using the cost control tools really well also. >> Yeah, so Stu, I wanted to jump in here just because I'm so glad Joel brought that up. I was describing how workloads need to morph and transform as they move from legacy setups into more cloud native ones. Well, we were the first federal agency to buy savings plans. And for folks who don't know savings plans essentially make your reserved instances fungible across services. So if you had a workload that was running on EC2 before, now instead of buying a reserved instance at a certain instant size, a certain family, you can instead buy a savings plan. And when your workload is ready to be moved from EC2 to something a little bit more containerized or cloud native, like Fargate or Lambda, then you don't actually forego your reserved instance. I see program managers get into this weird spot where they bought reserved instances, so they feel like they need to use them for a whole year. So they don't upgrade their system until their reserved instances expire. And that's really the tail wagging the dog. We were very excited about savings plans. I think we bought them four days after they came out and they have enabled us to do things like, be very ambitious with how we rethink our systems and how we rebuild them. And I'm so glad you brought that up to all because it's been such a key thing over this last year. >> Yeah, it's been a really interesting discussion point I've been having the last few years, is that the role between developers and that, that finance piece. So, Ryan, who is it that advises you on this? Is there somebody on the finance team from the SBA? is it Four Points? You know, being aware of savings plan, it was something that was announced at Reinvent, but it takes a while for that to trickle and oftentimes developers don't need to think about or think that they don't need to think about the financial implications of how they're architecting things. So how, how does that communication and decision making happen? >> That's such a great question. I think it goes back to how Four Points is customer obsessed. One of our favorite things about using a small business reseller like Four Points instead of dealing directly with our cloud service provider is that Four Points provides us a service where every quarter they do an independent assessment of our systems, how much we're spending and what that looks like from a service breakdown. And then we get that perspective and that opinion, and we enrich it with our conversation with our AWS account manager, with our finance people. But having that third party independent person come in and say, "Hey, this is what we think" has been so powerful because Joel and Dana and team have always had observations that nobody else has had. And those kinds of insights are nice to have, when you have people who are suspicious of a vendor telling you to buy more things with them, because they're the vendor >> From the lessons you've learned there, any final advice that you'd give to your peers out there, and how will you take what you've learned working on this project to other things, either in the SBA or in talking with your peers in other organizations. >> So I have two big things. So one is go use a small business reseller. I would be remiss if I didn't use this opportunity to tell you as a member of the US Small Business Administration, that there are some really, really great service providers out there. They are part of our programs like Four Points, and they can help you achieve that balance between trusting your cloud service provider and having that a third party entity that can come in and, call bowl and also call Yahtzee. So recognize good things and recognize bad things. So that would be number one. And then number two is moving to the cloud is so often sold as a technology project. And it's like 20% technology and 80% culture and workforce change. And so be honest with yourselves and your executive teams that this isn't a technology project. This is, we going to change how we do business project, and we going to change the culture of this organization kind of project. >> All right; and Joel, I'll let you have the final word on lessons learned here and also about Four Points and congratulations again, the Customer Obsession Mission award winner. >> Great, thanks Stu, we're so appreciative to Amazon for their recognition and to Ryan and SBA for giving us the opportunity to support such an important program. We are a small business, we are very much focused on delivering what our customers need in the cloud. And it's just such a tremendous feeling to be able to work on a program like this that has such, such payoff for the whole country. >> All right, Well, Joel and Ryan, thank you so much for sharing your updates, such an important project this year. Thanks so much. >> Thank you Stu. >> Thanks >> Stay with us for more covered from the AWS Public Sector Partner awards. I'm Stu Miniman, and thank you for watching theCUBE.
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Converged Infrastructure Past Present and Future
>> Narrator: From theCUBE's studios in Palo Alto in Boston, connecting with thought leaders all around the world, this is theCUBE Conversation. >> You know, businesses have a staggering number of options today to support mission-critical applications. And much of the world's mission-critical data happens to live on converged infrastructure. Converged infrastructure is really designed to support the most demanding workloads. Words like resilience, performance, scalability, recoverability, et cetera. Those are the attributes that define converged infrastructure. Now with COVID-19 the digital transformation mandate, as we all know has been accelerated and buyers are demanding more from their infrastructure, and in particular converged infrastructure. Hi everybody this is Dave Vellante and welcome to this power panel where we're going to explore converged infrastructure, look at its past, its present and its future. And we're going to explore several things. The origins of converged infrastructure, why CI even came about. And what's its historic role been in terms of supporting mission-critical applications. We're going to look at modernizing workloads. What are the opportunities and the risks and what's converged infrastructures role in that regard. How has converged infrastructure evolved? And how will it support cloud and multicloud? And ultimately what's the future of converged infrastructure look like? And to examine these issues, we have three great guests, Trey Layton is here. He is the senior vice president for converged infrastructure and software engineering and architecture at Dell Technologies. And he's joined by Joakim Zetterblad. Who's the director of the SAP practice for EMEA at Dell technologies. And our very own Stu Miniman. Stu is a senior analyst at Wikibon. Guys, great to see you all welcome to theCUBE. Thanks for coming on. >> Thanks for having us. >> Great. >> Trey, I'm going to start with you. Take us back to the early days of converged infrastructure. Why was it even formed? Why was it created? >> Well, if you look back just over a decade ago, a lot of organizations were deploying virtualized environments. Everyone was consolidated on virtualization. A lot of technologies were emerging to enhance that virtualization outcome, meaning acceleration capabilities and storage arrays, networking. And there was a lot of complexity in integrating all of those underlying infrastructure technologies into a solution that would work reliably. You almost had to have a PhD and all of the best practices of many different companies integrations. And so we decided as Dell EMC, Dell Technologies to invest heavily in this area of manufacturing best practices and packaging them so that customers could acquire those technologies and already integrated fully regression tested architecture that could sustain virtually any type of workload that a company would run. And candidly that packaging, that rigor around testing produced a highly reliable product that customers now rely on heavily to operationalize greater efficiencies and run their most critical applications that power their business and ultimately the world economy. >> Now Stu, cause you were there. I was as well at the early days of the original announcement of CI. Looking back and sort of bringing it forward Stu, what was the business impact of converged infrastructure? >> Well, Dave as Trey was talking about it was that wave of virtualization had gone from, you know, just supporting many applications to being able to support all of your applications. And especially if you talk about those high value, you know business mission, critical applications, you want to make sure that you've got a reliable foundation. What the Dell tech team has done for years is make sure that they fully understand, you know the life cycle of testing that needs to happen. And you don't need to worry about, you know, what integration testing you need to do, looking at support major CS and doing a lot of your own sandbox testing, which for the most part was what enterprises needed to do. You said, okay, you know, I get the gear, I load the virtualization and then I have to see, you know, tweak everything to figure out how my application works. The business impact Dave, is you want to spend more time focusing on the business, not having to turn all the dials and worry about, do I get the performance I need? Does it have the reliability uptime that we need? And especially if we're talking about those business critical applications, of course, these are the ones that are running 24 by seven and if they go down, my business goes down with it. >> Yeah, and of course, you know, one of the other major themes we saw with conversion infrastructure was really attacking the IT labor problem. You had separate compute or server teams, storage teams, networking teams, they oftentimes weren't talking together. So there was a lot of inefficiency that converged infrastructure was designed to attack. But I want to come to the SAP expert. Joakim, that's really your wheelhouse. What is it about converged infrastructure that makes it suitable for SAP application specifically? >> You know, if you look at a classic SAP client today, there's really three major transformational waves that all SAP customers are faced with today, it's the move to S/4HANA, the introduction of this new platform, which needs to happen before 2027. It's the introduction of a multicloud cloud or operating model. And last but not least, it is the introduction of new digitization or intelligent technologies such as IOT, machine learning or artificial intelligence. And that drove to the need of a platform that could address all these three transformational waves. It came with a lot of complexity, increased costs, increased risk. And what CI did so uniquely was to provide that Edge to Core to Cloud strategy. Fully certified for both HANA, non HANA workloads for the classical analytical and transactional workloads, as well as the new modernization technologies such as IOT, machine learning, big data and analytics. And that created a huge momentum for converged in our SAP accounts. >> So Trey, I want to go to you cause you're the deep technical expert here. Joakim just mentioned uniqueness. So what are the unique characteristics of converged infrastructure that really make it suitable for handling the most demanding workloads? >> Well, converged infrastructure by definition is the integration of an external storage array with a highly optimized compute platform. And when we build best practices around integrating those technologies together, we essentially package optimizations that allow a customer to increase the quantity of users that are accessing those workloads or the applications that are driving database access in such a way where you can predictably understand consumption and utilization in your environment. Those packaged integrations are kind of like. You know, I have a friend that owns a race car shop and he has all kinds of expertise to build cars, but he has a vehicle that he buys is his daily driver. The customization that they've created to build race cars are great for the race cars that go on the track, but he's building a car on his own, it didn't make any sense. And so what customers found was the ability to acquire a packaged infrastructure with all these infrastructure optimizations, where we package these best practices that gave customers a reliable, predictable, and fully supported integration, so they didn't have to spend 20 hour support calls trying to discover and figure out what particular customization that they had employed for their application, that had some issue that they needed to troubleshoot and solve. This became a standard out of the box integration that the best and the brightest package so that customers can consume it at scale. >> So Joakim, I want to ask you let's take the sort of application view. Let's sort of flip the picture a little bit and come at it from that prism. How, if you think about like core business applications, how have they evolved over the better part of the last decade and specifically with regard to the mission-critical processes? >> So what we're seeing in the process industry and in the industry of mission-critical applications is that they have gone from being very monolithic systems where we literally saw a single ERP components such as all three or UCC. Whereas today customers are faced with a landscape of multiple components. Many of them working both on and off premise, there are multicloud strategies in place. And as we mentioned before, with the introduction of new IOT technologies, we see that there is a flow of information of data that requires a whole new set of infrastructure of components of tools to make these new processes happen. And of course, the focus in the end of the day is all on business outcomes. So what industries and companies doesn't want to do is to focus all their time in making sure that these new technologies are working together, but really focusing on how can I make an impact? How can I start to work in a better way with my clients? So the focus on business outcome, the focus on integrating multiple systems into a single consolidated approach has become so much more important, which is why the modernization of the underlying infrastructure is absolutely key. Without consolidation, without a simplification of the management and orchestration. And without the cloud enabled platform, you won't get there. >> So Stu that's key, what Joakim just said in terms of modernizing the application as being able to manage them, not as one big monolith, but integration with other key systems. So what are the options? Wikibon has done some research on this, but what are the options for modernizing workloads, whether it's on-Prem or off-prem and what are some of the trade offs there? >> Yeah, so Dave, first of all, you know, one of the biggest challenges out there is you don't just want to, you know, lift and shift. If anybody's read research for it from Wikibon, Dave, for a day, for the 10 years, I've been part of it talks about the challenges, if you just talk about migrating, because while it sounds simple, we understand that there are individual customizations that every customer's made. So you might get part of the way there, but there's often the challenges that will get in the way that could cause failure. And as we talked about for you, especially your mission-critical applications, those are the ones that you can't have downtime. So absolutely customers are reevaluating their application portfolio. You know, there are a lot of things to look at. First of all, if you can, certain things can be moved to SaaS. You've seen certain segments of the market. Absolutely SaaS can be preferred methodology, if you can go there. One of the biggest hurdles for SaaS of course, is there's retraining of the workforce. Certain applications they will embracing of that because they can take advantage of new features, get to be able to use that wherever they are. But in other cases, there are the SaaS doesn't have the capability or it doesn't fit into the workflow of the business. The cloud operating model is something we've been talking about it with you Dave, for many years. When you've seen rapid maturation of what originally was called "private cloud", but really was just virtualization plus with a little bit of a management layer on top. But now much of the automation that you build in AI technologies, you know, Trey's got a whole team working on things that if you talk to his team, it sounds very similar to what you had the same conversation should have with cloud providers. So "cloud" as an operating model, not a destination is what we're going for and being able to take advantage of automation and the like. So where your application sits, absolutely some consideration. And what we've talked about Dave, you know, the governance, the security, the reliability, the performance are all reasons why being able to keep things, you know, under my environment with an infrastructure that I have control over is absolutely one of the reasons why I might keep things more along a converged infrastructure, rather than just saying to go through the challenge of migration and optimizing and changing to something in a more of a cloud native methodology. >> What about technical debt? Trey, people talk about technical debt as a bad thing, what is technical debt? Why do I want to avoid it? And how can I avoid it? And specifically, I know, Trey, I've thrown a lot of questions at you yet, but what is it about converged infrastructure and its capabilities that helped me avoid that technical debt? >> Well, it's an interesting thing, when you deploy an environment to support a mission-critical application, you have to make a lot of implementation decisions. Some of those decisions may take you down a path that may have a finite life. And that once you reached the life expectancy of that particular configuration, you now have debt that you have to reconcile. You have to change that architecture, that configuration. And so what we do with converged infrastructure is we dedicate a team of product management, an entire product management organization, a team of engineers that treat the integrations of the architecture as a releases. And we think long range about how do we avoid not having to change the underlying architecture. And one of the greatest testaments to this is in our conversion infrastructure products over the last 11 years, we've only saw two major architectural changes while supporting generational changes in underlying infrastructure capabilities well beyond when we first started. So converged infrastructure approach is about how do we build an architecture that allows you to avoid those dead-end pathways in those integration decisions that you would normally have to make on your own. >> Joakim, I wanted to ask you, you've mentioned monolithic applications before. That's sort of, we're evolving beyond that with application architectures, but there's still a lot of monoliths out there so. And a lot of customers want to modernize those application and workloads. What, in your view, what are you seeing as the best path and the best practice for modernizing some of those monolithic workloads? >> Yeah, so Dave, as clients today are trying to build a new intelligent enterprise, which is one of SAP's leading a guidance today. They needed to start to look at how to integrate all these different systems and applications that we talked about before into the common business process framework that they have. So consolidating workloads from big data to HANA, non HANA systems, cloud, non-cloud applications into a single framework is an absolute key to that modernization strategy. The second thing which I also mentioned before is to take a new grip around orchestration and management. We know that as customers seek this intelligent approach with both analytical data, as well as experience and transactional data, we must look for new ways to orchestrate and manage those application workloads and data flows. And this is where we slowly, slowly enter into the world of a enterprise data strategy. And that's again, where converged as a very important part to play in order to build these next generation platforms that can both consolidate, simplify. And at the same time enable us to work in a cloud enabled fashion with our cloud operating model that most of our clients seek today. >> So Stu, why can't I just shove all this stuff into the public cloud and call it a day? >> Yeah, well, Dave, we've seen some people that, you know, I have a cloud first strategy and often those are the same companies that are quickly doing what we call "repatriation". I bristle a little bit when I hear these, because often it's, I've gone to the cloud without understanding how I take advantage of it, not understanding the full financial ramifications what I'm going to need to do. And therefore they quickly go back to a world that they understand. So, cloud is not a silver bullet. We understand in technology, Dave, you know, things are complicated. There's all the organizational operational pieces they do. There are excellent cloud services and it's really it's innovation. You know, how do I take advantage of the data that I have, how I allow my application to move forward and respond to the business. And really that is not something that only happens in the public clouds. If I can take advantage of infrastructure that gets me along that journey to more of a cloud model, I get the business results. So, you know, automation and APIs and everything and the Ops movement are not something that are only in the public clouds, but something that we should be embracing holistically. And absolutely, that ties into where today and tomorrow's converge infrastructure are going. >> Yeah, and to me, it comes down to the business case too. I mean, you have to look at the risk-reward. The risk of changing something that's actually working for your business versus what the payback is going to be. You know, if it ain't broken, don't fix it, but you may want to update it, change the oil every now and then, you know, maybe prune some deadwood and modernize it. But Trey, I want to come back to you. Let's take a look at some of the options that customers have. And there are a lot of options, as I said at the top. You've got do it yourself, you got a hyper-converged infrastructure, of course, converged infrastructure. What are you seeing as the use case for each of these deployment options? >> So, build your own. We're really talking about an organization that has the expertise in-house to understand the integration standards that they need to deploy to support their environment. And candidly, there are a lot of customers that have very unique application requirements that have very much customized to their environment. And they've invested in the expertise to be able to sustain that on an ongoing basis. And build your own is great for those folks. The next in converged infrastructure, where we're really talking about an external storage array with applications that need to use data services native to a storage array. And self-select compute for scaling that compute for their particular need, and owning that three tiers architecture and its associated integration, but not having to sustain it because it's converged. There are enormous number of applications out there that benefit from that. I think the third one was, you talked about hyper-converged. I'll go back to when we first introduced our hyper-converged product to the market. Which is now leading the industry for quite some time, VxRail. We had always said that customers will consume hyper-converged and converged for different use cases and different applications. The maturity of hyper-converged has come to the point where you can run virtually any application that you would like on it. And this comes down to really two vectors of consideration. One, am I going to run hyper-converged versus converged based on my operational preference? You know, hyper-converged incorporates software defined storage, predominantly a compute operating plane. Converge as mentioned previously uses that external storage array has some type of systems fabric and dedicated compute resources with access into those your operational preference is one aspect of it. And then having applications that need the data services of an external storage, primary storage array are the other aspect of deciding whether those two things are needed in your particular environment. We find more and more customers out there that have an investment of both, not one versus the other. That's not to say that there aren't customers that only have one, they exist, but a majority of customers have both. >> So Joakim, I want to come back to the sort of attributes from the application requirements perspective. When you think about mission-critical, you think about availability, scale, recoverability, data protection. I wonder if you could talk a little bit about those attributes. And again, what is it about converged infrastructure that that is the best fit and the right strategic fit for supporting those demanding applications and workloads? >> Now, when it comes to SAP, we're talking about clients and customers, most mission-critical data and information and applications. And hence the requirements on the underlying infrastructure is absolutely on the very top of what the IT organization needs to deliver. This is why, when we talk about SAP, the requirements for high availability protection disaster recovery is very, very high. And it doesn't only involve a single system. As mentioned before, SAP is not a standalone application, but rather a landscape of systems that needs to be kept consistent. And that's what a CI platform does so well. It can consolidate workloads, whether it's big data or the transactional standard workloads of SAP, ERP or UCC. The converged platforms are able to put the very highest of availability protection standards into this whole landscape and making a really unique platform for CI workloads. And at the same time, it enables our customers to accelerate those modernization journeys into things such as ML, AI, IOT, even blockchain scenarios, where we've built out our capabilities to accelerate these implementations with the help of the underlying CI platforms and the rest of the SAP environment. >> Got it. Stu, I want to go to you. You had mentioned before the cloud operating model and something that we've been talking about for a long time and Wikibon. So can converged infrastructure substantially mimic that cloud operating model and how so? What are the key ingredients of being able to create that experience on-prem? >> Yeah, well, Dave as, we've watched for more than the last decade, the cloud has looked more and more like some of the traditional enterprise things that we would look for and the infrastructure in private clouds have gone more and more cloud-like and embrace that model. So, you know, I got, I think back to the early days, Dave, we talked about how cloud was supposed to just be, you know, "simple". If you look at deploying in the cloud today, it is not simple at all that. There are so many choices out there, you know, way more than I had an initial data center. In the same way, you know, I think, you know, the original converged infrastructure from Dell, if you look at the feedback, the criticism was, you know, oh, you can have it in any color you want, as long as black, just like the Ford model T. But it was that simplicity and consistency that helped build out most of what we were talking about the cloud models I wanted to know that I had a reliable substrate platform to build on top of it. But if you talk about Dave today and in the future, what do we want? First of all, I need that operating model in a multicloud world. So, you know, we look at the environments that can spread, but beyond just a single cloud, because customers today have multiple environments, absolutely hybrid is a big piece of that. We look at what VMware's doing, look at Microsoft, Red Hat, even Amazon are extended beyond just a cloud and going into hybrid and multicloud models. Automation, a critical piece of that. And we've seen, you know, great leaps and bounds in the last couple of generations of what's happening in CI to take advantage of automation. Because we know we've gone beyond what humans can just manage themselves and therefore, you know, true automation is helping along those environments. So yes, absolutely, Dave. You know, that the lines are blurred between what the private cloud and the public cloud. And it's just that overall cloud operating model and helping customers to deal with their data and their applications, regardless of where it lives. >> Well, you know, Trey in the early days of cloud and conversion infrastructure, that homogeneity that Stu was talking about any color, as long as it's black. That was actually an advantage to removing labor costs, that consistency and that standardization. But I'm interested in how CI has evolved, its, you know, added in optionality. I mean Joakim was just talking about blockchain, so all kinds of new services. But how has CCI evolved in the better part of the last decade and what are some of the most recent innovations that people should be thinking about or aware of? >> So I think the underlying experience of CI has remained relatively constant. And we talk about the experience that customers get. So if you just look at the data that we've analyzed for over a decade now, you know, one of the data points that I love is 99% of our customers who buy CI say they have virtually no downtime anymore. And, that's a great testament. 84% of our customers say that they have that their IT operations run more efficiently. The reality around how we delivered that in the past was through services and humans performing these integrations and the upkeep associated with the sustaining of the architecture. What we've focused on at Dell Technologies is really bringing technologies that allow us to automate those human integrations and best practices. In such a way where they can become more repeatable and consumable by more customers. We don't have to have as many services folks deploying these systems as we did in the past. Because we're using software intelligence to embed that human knowledge that we used to rely on individuals exclusively for. So that's one of the aspects of the architecture. And then just taking advantage of all the new technologies that we've seen introduce over the last several years from all flash architectures and NVMe on the horizon, NVMe over fabric. All of these things as we orchestrate them in software will enable them to be more consumable by the average everyday customer. Therefore it becomes more economical for them to deploy infrastructure on premises to support mission-critical applications. >> So Stu, what about cloud and multicloud, how does CI support that? Where do those fit in? Are they relevant? >> Yeah, Dave, so absolutely. As I was talking about before, you know, customers have hybrid and multicloud environments and managing across these environments are pretty important. If I look at the Dell family, obviously they're leveraging heavily VMware as the virtualization layer. And VMware has been moving heavily as to how support containerized and incubates these environments and extend their management to not only what's happening in the data center, but into the cloud environment with VMware cloud. So, you know, management in a multicloud world Dave, is one of those areas that we definitely have some work to do. Something we've looked at Wikibon for the last few years. Is how will multicloud be different than multi-vendor? Because that was not something that the industry had done a great job of solving in the past. But you know, customers are looking to take advantage of the innovation, where it is in the services. And you know, the data first architecture is something that we see and therefore that will bring them to many services and many places. >> Oh yeah, I was talking before about in the early days of CI and even a lot of organizations, some organizations, anyway, there's still these sort of silos of, you know, storage, networking, compute resources. And you think about DevOps, where does DevOps fit into this whole equation? Maybe Stu you could take a stab at it and anybody else who wants to chime in. >> Yeah, so Dave, great, great point there. So, you know, when we talk about those silos, DevOps is one of those movements to really help the unifying force to help customers move faster. And so therefore the development team and the operations team are working together. Things like security are not a bolt-in but something that can happen along the entire path. A more recent addition to the DevOps movement also is something like FinOps. So, you know, how do we make sure that we're not just having finance sign off on things and look back every quarter, but in real time, understand how we're architecting things, especially in the cloud so that we remain responsible for that model. So, you know, speed is, you know, one of the most important pieces for business and therefore the DevOps movement, helping customers move faster and, you know, leverage and get value out of their infrastructure, their applications and their data. >> Yeah, I would add to this that I think the big transition for organizations, cause I've seen it in developing my own organization, is getting IT operators to think programmatically instead of configuration based. Use the tool to configure a device. Think about how do we create programmatic instruction to interacts with all of the devices that creates that cloud-like adaptation. Feeds in application level signaling to adapt and change the underlying configuration about that infrastructure to better run the application without relying upon an IT operator, a human to make a change. This, sort of thinking programmatically is I think one of the biggest obstacles that the industry face. And I feel really good about how we've attacked it, but there is a transformation within that dialogue that every organization is going to navigate through at their own pace. >> Yeah, infrastructure is code automation, this a fundamental to digital transformation. Joakim, I wonder if you could give us some insight as you talk to SAP customers, you know, in Europe, across the EMEA, how does the pandemic change this? >> I think the pandemic has accelerated some of the movements that we already saw in the SAP world. There is obviously a force for making sure that we get our financial budgets in shape and that we don't over spend on our cost levels. And therefore it's going to be very important to see how we can manage all these new revenue generating projects that IT organizations and business organizations have planned around new customer experience initiatives, new supply chain optimization. They know that they need to invest in these projects to stay competitive and to gain new competitive edge. And where CI plays an important part is in order to, first of all, keep costs down in all of these projects, make sure to deliver a standardized common platform upon which all these projects can be introduced. And then of course, making sure that availability and risks are kept high versus at a minimum, right? Risk low and availability at a record high, because we need to stay on with our clients and their demands. So I think again, CI is going to play a very important role. As we see customers go through this pandemic situation and needing to put pressure on both innovation and cost control at the same time. And this is where also our new upcoming data strategies will play a really important part as we need to leverage the data we have better, smarter and more efficient way. >> Got it. Okay guys, we're running out of time, but Trey, I wonder if you could, you know break out your telescope or your crystal ball, give us some visibility into the futures of converged infrastructure. What should we be expecting? >> So if you look at the last release of this last technology that we released in power one, it was all about automation. We'll build on that platform to integrate other converged capability. So if you look at the converged systems market hyper-converged is very much an element of that. And I think that we're trending to is recognizing that we can deliver an architecture that has hyper-converged and converged attributes all in a single architecture and then dial up the degrees of automation to create more adaptations for different type of application workloads, not just your traditional three tier application workloads, but also those microservices based applications that one may historically think, maybe it's best to that off premises. We feel very confident that we are delivering platforms out there today that can run more economically on premises, provide better security, better data governance, and a lot of the adaptations, the enhancements, the optimizations that we'll deliver in our converged platforms of the future about colliding new infrastructure models together, and introducing more levels of automation to have greater adaptations for applications that are running on it. >> Got it. Trey, we're going to give you the last word. You know, if you're an architect of a large organization, you've got some mission-critical workloads that, you know, you're really trying to protect. What's the takeaway? What's really the advice that you would give those folks thinking about the sort of near and midterm and even longterm? >> My advice is to understand that there are many options. We sell a lot of independent component technologies and data centers that run every organization's environment around the world. We sell packaged outcomes and hyper-converged and converged. And a lot of companies buy a little bit of build your own, they buy some converged, they buy some hyper-converged. I would employ everyone, especially in this climate to really evaluate the packaged offerings and understand how they can benefit their environment. And we recognize that everything that there's not one hammer and everything is a nail. That's why we have this broad portfolio of products that are designed to be utilized in the most efficient manners for those customers who are consuming our technologies. And converged and hyper-converge are merely another way to simplify the ongoing challenges that organizations have in managing their data estate and all of the technologies they're consuming at a rapid pace in concert with the investments that they're also making off premises. So this is very much the technologies that we talked today are very much things that organizations should research, investigate and utilize where they best fit in their organization. >> Awesome guys, and of course there's a lot of information at dell.com about that. Wikibon.com has written a lot about this and the many, many sources of information out there. Trey, Joakim, Stu thanks so much for the conversation. Really meaty, a lot of substance, really appreciate your time, thank you. >> Thank you guys. >> Thank you Dave. >> Thanks Dave. >> And everybody for watching. This is Dave Vellante for theCUBE and we'll see you next time. (soft music)
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Converged Infrastructure: Past Present and Future
>> Narrator: From theCUBE's studios in Palo Alto in Boston, connecting with thought leaders all around the world, this is theCUBE Conversation. >> You know, businesses have a staggering number of options today to support mission-critical applications. And much of the world's mission-critical data happens to live on converged infrastructure. Converged infrastructure is really designed to support the most demanding workloads. Words like resilience, performance, scalability, recoverability, et cetera. Those are the attributes that define converged infrastructure. Now with COVID-19 the digital transformation mandate, as we all know has been accelerated and buyers are demanding more from their infrastructure, and in particular converged infrastructure. Hi everybody this is Dave Vellante and welcome to this power panel where we're going to explore converged infrastructure, look at its past, its present and its future. And we're going to explore several things. The origins of converged infrastructure, why CI even came about. And what's its historic role been in terms of supporting mission-critical applications. We're going to look at modernizing workloads. What are the opportunities and the risks and what's converged infrastructures role in that regard. How has converged infrastructure evolved? And how will it support cloud and multicloud? And ultimately what's the future of converged infrastructure look like? And to examine these issues, we have three great guests, Trey Layton is here. He is the senior vice president for converged infrastructure and software engineering and architecture at Dell Technologies. And he's joined by Joakim Zetterblad. Who's the director of the SAP practice for EMEA at Dell technologies. And our very own Stu Miniman. Stu is a senior analyst at Wikibon. Guys, great to see you all welcome to theCUBE. Thanks for coming on. >> Thanks for having us. >> Great. >> Trey, I'm going to start with you. Take us back to the early days of converged infrastructure. Why was it even formed? Why was it created? >> Well, if you look back just over a decade ago, a lot of organizations were deploying virtualized environments. Everyone was consolidated on virtualization. A lot of technologies were emerging to enhance that virtualization outcome, meaning acceleration capabilities and storage arrays, networking. And there was a lot of complexity in integrating all of those underlying infrastructure technologies into a solution that would work reliably. You almost had to have a PhD and all of the best practices of many different companies integrations. And so we decided as Dell EMC, Dell Technologies to invest heavily in this area of manufacturing best practices and packaging them so that customers could acquire those technologies and already integrated fully regression tested architecture that could sustain virtually any type of workload that a company would run. And candidly that packaging, that rigor around testing produced a highly reliable product that customers now rely on heavily to operationalize greater efficiencies and run their most critical applications that power their business and ultimately the world economy. >> Now Stu, cause you were there. I was as well at the early days of the original announcement of CI. Looking back and sort of bringing it forward Stu, what was the business impact of converged infrastructure? >> Well, Dave as Trey was talking about it was that wave of virtualization had gone from, you know, just supporting many applications to being able to support all of your applications. And especially if you talk about those high value, you know business mission, critical applications, you want to make sure that you've got a reliable foundation. What the Dell tech team has done for years is make sure that they fully understand, you know the life cycle of testing that needs to happen. And you don't need to worry about, you know, what integration testing you need to do, looking at support major CS and doing a lot of your own sandbox testing, which for the most part was what enterprises needed to do. You said, okay, you know, I get the gear, I load the virtualization and then I have to see, you know, tweak everything to figure out how my application works. The business impact Dave, is you want to spend more time focusing on the business, not having to turn all the dials and worry about, do I get the performance I need? Does it have the reliability uptime that we need? And especially if we're talking about those business critical applications, of course, these are the ones that are running 24 by seven and if they go down, my business goes down with it. >> Yeah, and of course, you know, one of the other major themes we saw with conversion infrastructure was really attacking the IT labor problem. You had separate compute or server teams, storage teams, networking teams, they oftentimes weren't talking together. So there was a lot of inefficiency that converged infrastructure was designed to attack. But I want to come to the SAP expert. Joakim, that's really your wheelhouse. What is it about converged infrastructure that makes it suitable for SAP application specifically? >> You know, if you look at a classic SAP client today, there's really three major transformational waves that all SAP customers are faced with today, it's the move to S/4HANA, the introduction of this new platform, which needs to happen before 2027. It's the introduction of a multicloud cloud or operating model. And last but not least, it is the introduction of new digitization or intelligent technologies such as IOT, machine learning or artificial intelligence. And that drove to the need of a platform that could address all these three transformational waves. It came with a lot of complexity, increased costs, increased risk. And what CI did so uniquely was to provide that Edge to Core to Cloud strategy. Fully certified for both HANA, non HANA workloads for the classical analytical and transactional workloads, as well as the new modernization technologies such as IOT, machine learning, big data and analytics. And that created a huge momentum for converged in our SAP accounts. >> So Trey, I want to go to you cause you're the deep technical expert here. Joakim just mentioned uniqueness. So what are the unique characteristics of converged infrastructure that really make it suitable for handling the most demanding workloads? >> Well, converged infrastructure by definition is the integration of an external storage array with a highly optimized compute platform. And when we build best practices around integrating those technologies together, we essentially package optimizations that allow a customer to increase the quantity of users that are accessing those workloads or the applications that are driving database access in such a way where you can predictably understand consumption and utilization in your environment. Those packaged integrations are kind of like. You know, I have a friend that owns a race car shop and he has all kinds of expertise to build cars, but he has a vehicle that he buys is his daily driver. The customization that they've created to build race cars are great for the race cars that go on the track, but he's building a car on his own, it didn't make any sense. And so what customers found was the ability to acquire a packaged infrastructure with all these infrastructure optimizations, where we package these best practices that gave customers a reliable, predictable, and fully supported integration, so they didn't have to spend 20 hour support calls trying to discover and figure out what particular customization that they had employed for their application, that had some issue that they needed to troubleshoot and solve. This became a standard out of the box integration that the best and the brightest package so that customers can consume it at scale. >> So Joakim, I want to ask you let's take the sort of application view. Let's sort of flip the picture a little bit and come at it from that prism. How, if you think about like core business applications, how have they evolved over the better part of the last decade and specifically with regard to the mission-critical processes? >> So what we're seeing in the process industry and in the industry of mission-critical applications is that they have gone from being very monolithic systems where we literally saw a single ERP components such as all three or UCC. Whereas today customers are faced with a landscape of multiple components. Many of them working both on and off premise, there are multicloud strategies in place. And as we mentioned before, with the introduction of new IOT technologies, we see that there is a flow of information of data that requires a whole new set of infrastructure of components of tools to make these new processes happen. And of course, the focus in the end of the day is all on business outcomes. So what industries and companies doesn't want to do is to focus all their time in making sure that these new technologies are working together, but really focusing on how can I make an impact? How can I start to work in a better way with my clients? So the focus on business outcome, the focus on integrating multiple systems into a single consolidated approach has become so much more important, which is why the modernization of the underlying infrastructure is absolutely key. Without consolidation, without a simplification of the management and orchestration. And without the cloud enabled platform, you won't get there. >> So Stu that's key, what Joakim just said in terms of modernizing the application as being able to manage them, not as one big monolith, but integration with other key systems. So what are the options? Wikibon has done some research on this, but what are the options for modernizing workloads, whether it's on-Prem or off-prem and what are some of the trade offs there? >> Yeah, so Dave, first of all, you know, one of the biggest challenges out there is you don't just want to, you know, lift and shift. If anybody's read research for it from Wikibon, Dave, for a day, for the 10 years, I've been part of it talks about the challenges, if you just talk about migrating, because while it sounds simple, we understand that there are individual customizations that every customer's made. So you might get part of the way there, but there's often the challenges that will get in the way that could cause failure. And as we talked about for you, especially your mission-critical applications, those are the ones that you can't have downtime. So absolutely customers are reevaluating their application portfolio. You know, there are a lot of things to look at. First of all, if you can, certain things can be moved to SAS. You've seen certain segments of the market. Absolutely SAS can be preferred methodology, if you can go there. One of the biggest hurdles for SAS of course, is there's retraining of the workforce. Certain applications they will embracing of that because they can take advantage of new features, get to be able to use that wherever they are. But in other cases, there are the SAS doesn't have the capability or it doesn't fit into the workflow of the business. The cloud operating model is something we've been talking about it with you Dave, for many years. When you've seen rapid maturation of what originally was called "private cloud", but really was just virtualization plus with a little bit of a management layer on top. But now much of the automation that you build in AI technologies, you know, Trey's got a whole team working on things that if you talk to his team, it sounds very similar to what you had the same conversation should have with cloud providers. So "cloud" as an operating model, not a destination is what we're going for and being able to take advantage of automation and the like. So where your application sits, absolutely some consideration. And what we've talked about Dave, you know, the governance, the security, the reliability, the performance are all reasons why being able to keep things, you know, under my environment with an infrastructure that I have control over is absolutely one of the reasons why am I keep things more along a converged infrastructure, rather than just saying to go through the challenge of migration and optimizing and changing to something in a more of a cloud native methodology. >> What about technical debt? Trey, people talk about technical debt as a bad thing, what is technical debt? Why do I want to avoid it? And how can I avoid it? And specifically, I know, Trey, I've thrown a lot of questions at you yet, but what is it about converged infrastructure and its capabilities that helped me avoid that technical debt? >> Well, it's an interesting thing, when you deploy an environment to support a mission-critical application, you have to make a lot of implementation decisions. Some of those decisions may take you down a path that may have a finite life. And that once you reached the life expectancy of that particular configuration, you now have debt that you have to reconcile. You have to change that architecture, that configuration. And so what we do with converged infrastructure is we dedicate a team of product management, an entire product management organization, a team of engineers that treat the integrations of the architecture as a releases. And we think long range about how do we avoid not having to change the underlying architecture. And one of the greatest testaments to this is in our conversion infrastructure products over the last 11 years, we've only saw two major architectural changes while supporting generational changes in underlying infrastructure capabilities well beyond when we first started. So converged infrastructure approach is about how do we build an architecture that allows you to avoid those dead-end pathways in those integration decisions that you would normally have to make on your own. >> Joakim, I wanted to ask you, you've mentioned monolithic applications before. That's sort of, we're evolving beyond that with application architectures, but there's still a lot of monoliths out there so. And a lot of customers want to modernize those application and workloads. What, in your view, what are you seeing as the best path and the best practice for modernizing some of those monolithic workloads? >> Yeah, so Dave, as clients today are trying to build a new intelligent enterprise, which is one of SAP's leading a guidance today. They needed to start to look at how to integrate all these different systems and applications that we talked about before into the common business process framework that they have. So consolidating workloads from big data to HANA, non HANA systems, cloud, non-cloud applications into a single framework is an absolute key to that modernization strategy. The second thing which I also mentioned before is to take a new grip around orchestration and management. We know that as customers seek this intelligent approach with both analytical data, as well as experience and transactional data, we must look for new ways to orchestrate and manage those application workloads and data flows. And this is where we slowly, slowly enter into the world of a enterprise data strategy. And that's again, where converged as a very important part to play in order to build these next generation platforms that can both consolidate, simplify. And at the same time enable us to work in a cloud enabled fashion with our cloud operating model that most of our clients seek today. >> So Stu, why can't I just shove all this stuff into the public cloud and call it a day? >> Yeah, well, Dave, we've seen some people that, you know, I have a cloud first strategy and often those are the same companies that are quickly doing what we call "repatriation". I bristle a little bit when I hear these, because often it's, I've gone to the cloud without understanding how I take advantage of it, not understanding the full financial ramifications what I'm going to need to do. And therefore they quickly go back to a world that they understand. So, cloud is not a silver bullet. We understand in technology, Dave, you know, things are complicated. There's all the organizational operational pieces they do. There are excellent cloud services and it's really it's innovation. You know, how do I take advantage of the data that I have, how I allow my application to move forward and respond to the business. And really that is not something that only happens in the public clouds. If I can take advantage of infrastructure that gets me along that journey to more of a cloud model, I get the business results. So, you know, automation and APIs and everything and the Ops movement are not something that are only in the public clouds, but something that we should be embracing holistically. And absolutely, that ties into where today and tomorrow's converge infrastructure are going. >> Yeah, and to me, it comes down to the business case too. I mean, you have to look at the risk-reward. The risk of changing something that's actually working for your business versus what the payback is going to be. You know, if it ain't broken, don't fix it, but you may want to update it, change the oil every now and then, you know, maybe prune some deadwood and modernize it. But Trey, I want to come back to you. Let's take a look at some of the options that customers have. And there are a lot of options, as I said at the top. You've got do it yourself, you got a hyper-converged infrastructure, of course, converged infrastructure. What are you seeing as the use case for each of these deployment options? >> So, build your own. We're really talking about an organization that has the expertise in-house to understand the integration standards that they need to deploy to support their environment. And candidly, there are a lot of customers that have very unique application requirements that have very much customized to their environment. And they've invested in the expertise to be able to sustain that on an ongoing basis. And build your own is great for those folks. The next in converged infrastructure, where we're really talking about an external storage array with applications that need to use data services native to a storage array. And self-select compute for scaling that compute for their particular need, and owning that three tiers architecture and its associated integration, but not having to sustain it because it's converged. There are enormous number of applications out there that benefit from that. I think the third one was, you talked about hyper-converged. I'll go back to when we first introduced our hyper-converged product to the market. Which is now leading the industry for quite some time, VxRail. We had always said that customers will consume hyper-converged and converged for different use cases and different applications. The maturity of hyper-converged has come to the point where you can run virtually any application that you would like on it. And this comes down to really two vectors of consideration. One, am I going to run hyper-converged versus converged based on my operational preference? You know, hyper-converged incorporates software defined storage, predominantly a compute operating plane. Converge as mentioned previously uses that external storage array has some type of systems fabric and dedicated compute resources with access into those your operational preference is one aspect of it. And then having applications that need the data services of an external storage, primary storage array are the other aspect of deciding whether those two things are needed in your particular environment. We find more and more customers out there that have an investment of both, not one versus the other. That's not to say that there aren't customers that only have one, they exist, but a majority of customers have both. >> So Joakim, I want to come back to the sort of attributes from the application requirements perspective. When you think about mission-critical, you think about availability, scale, recoverability, data protection. I wonder if you could talk a little bit about those attributes. And again, what is it about converged infrastructure that that is the best fit and the right strategic fit for supporting those demanding applications and workloads? >> Now, when it comes to SAP, we're talking about clients and customers, most mission-critical data and information and applications. And hence the requirements on the underlying infrastructure is absolutely on the very top of what the IT organization needs to deliver. This is why, when we talk about SAP, the requirements for high availability protection disaster recovery is very, very high. And it doesn't only involve a single system. As mentioned before, SAP is not a standalone application, but rather a landscape of systems that needs to be kept consistent. And that's what a CI platform does so well. It can consolidate workloads, whether it's big data or the transactional standard workloads of SAP, ERP or UCC. The converged platforms are able to put the very highest of availability protection standards into this whole landscape and making a really unique platform for CI workloads. And at the same time, it enables our customers to accelerate those modernization journeys into things such as ML, AI, IOT, even blockchain scenarios, where we've built out our capabilities to accelerate these implementations with the help of the underlying CI platforms and the rest of the SAP environment. >> Got it. Stu, I want to go to you. You had mentioned before the cloud operating model and something that we've been talking about for a long time and Wikibon. So can converged infrastructure substantially mimic that cloud operating model and how so? What are the key ingredients of being able to create that experience on-prem? >> Yeah, well, Dave is, we've watched for more than the last decade, the cloud has looked more and more like some of the traditional enterprise things that we would look for and the infrastructure in private clouds have gone more and more cloud-like and embrace that model. So, you know, I got, I think back to the early days, Dave, we talked about how cloud was supposed to just be, you know, "simple". If you look at deploying in the cloud today, it is not simple at all that. There are so many choices out there, you know, way more than I had an initial data center. In the same way, you know, I think, you know, the original converged infrastructure from Dell, if you look at the feedback, the criticism was, you know, oh, you can have it in any color you want, as long as black, just like the Ford model T. But it was that simplicity and consistency that helped build out most of what we were talking about the cloud models I wanted to know that I had a reliable substrate platform to build on top of it. But if you talk about Dave today and in the future, what do we want? First of all, I need that operating model in a multicloud world. So, you know, we look at the environments that can spread, but beyond just a single cloud, because customers today have multiple environments, absolutely hybrid is a big piece of that. We look at what VMware's doing, look at Microsoft, Red Hat, even Amazon are extended beyond just a cloud and going into hybrid and multicloud models. Automation, a critical piece of that. And we've seen, you know, great leaps and bounds in the last couple of generations of what's happening in CI to take advantage of automation. Because we know we've gone beyond what humans can just manage themselves and therefore, you know, true automation is helping along those environments. So yes, absolutely, Dave. You know, that the lines are blurred between what the private cloud and the public cloud. And it's just that overall cloud operating model and helping customers to deal with their data and their applications, regardless of where it is. >> Well, you know, Trey in the early days of cloud and conversion infrastructure, that homogeneity that Stu was talking about any color, as long as it's black. That was actually an advantage to removing labor costs, that consistency and that standardization. But I'm interested in how CI has evolved, its, you know, added in optionality. I mean Joakim was just talking about blockchain, so all kinds of new services. But how has CCI evolved in the better part of the last decade and what are some of the most recent innovations that people should be thinking about or aware of? >> So I think the underlying experience of CI has remained relatively constant. And we talk about the experience that customers get. So if you just look at the data that we've analyzed for over a decade now, you know, one of the data points that I love is 99% of our customers who buy CI say they have virtually no downtime anymore. And, that's a great testament. 84% of our customers say that they have that their IT operations run more efficiently. The reality around how we delivered that in the past was through services and humans performing these integrations and the upkeep associated with the sustaining of the architecture. What we've focused on at Dell Technologies is really bringing technologies that allow us to automate those human integrations and best practices. In such a way where they can become more repeatable and consumable by more customers. We don't have to have as many services folks deploying these systems as we did in the past. Because we're using software intelligence to embed that human knowledge that we used to rely on individuals exclusively for. So that's one of the aspects of the architecture. And then just taking advantage of all the new technologies that we've seen introduce over the last several years from all flash architectures and NVMe on the horizon, NVMe over fabric. All of these things as we orchestrate them in software will enable them to be more consumable by the average everyday customer. Therefore it becomes more economical for them to deploy infrastructure on premises to support mission-critical applications. >> So Stu, what about cloud and multicloud, how does CI support that? Where do those fit in? Are they relevant? >> Yeah, Dave, so absolutely. As I was talking about before, you know, customers have hybrid and multicloud environments and managing across these environments are pretty important. If I look at the Dell family, obviously they're leveraging heavily VMware as the virtualization layer. And VMware has been moving heavily as to how support containerized and incubates these environments and extend their management to not only what's happening in the data center, but into the cloud environment with VMware cloud. So, you know, management in a multicloud world Dave, is one of those areas that we definitely have some work to do. Something we've looked at Wikibon for the last few years. Is how will multicloud be different than multi-vendor? Because that was not something that the industry had done a great job of solving in the past. But you know, customers are looking to take advantage of the innovation, where it is in the services. And you know, the data first architecture is something that we see and therefore that will bring them to many services and many places. >> Oh yeah, I was talking before about in the early days of CI and even a lot of organizations, some organizations, anyway, there's still these sort of silos of, you know, storage, networking, compute resources. And you think about DevOps, where does DevOps fit into this whole equation? Maybe Stu you could take a stab at it and anybody else who wants to chime in. >> Yeah, so Dave, great, great point there. So, you know, when we talk about those silos, DevOps is one of those movements to really help the unifying force to help customers move faster. And so therefore the development team and the operations team are working together. Things like security are not a built-in but something that can happen along the entire path. A more recent addition to the DevOps movement also is something like FinOps. So, you know, how do we make sure that we're not just having finance sign off on things and look back every quarter, but in real time, understand how we're architecting things, especially in the cloud so that we remain responsible for that model. So, you know, speed is, you know, one of the most important pieces for business and therefore the DevOps movement, helping customers move faster and, you know, leverage and get value out of their infrastructure, their applications and their data. >> Yeah, I would add to this that I think the big transition for organizations, cause I've seen it in developing my own organization, is getting IT operators to think programmatically instead of configuration based. Use the tool to configure a device. Think about how do we create programmatic instruction to interacts with all of the devices that creates that cloud-like adaptation. Feeds in application level signaling to adapt and change the underlying configuration about that infrastructure to better run the application without relying upon an IT operator, a human to make a change. This, sort of thinking programmatically is I think one of the biggest obstacles that the industry face. And I feel really good about how we've attacked it, but there is a transformation within that dialogue that every organization is going to navigate through at their own pace. >> Yeah, infrastructure is code automation, this a fundamental to digital transformation. Joakim, I wonder if you could give us some insight as you talk to SAP customers, you know, in Europe, across the EMEA, how does the pandemic change this? >> I think the pandemic has accelerated some of the movements that we already saw in the SAP world. There is obviously a force for making sure that we get our financial budgets in shape and that we don't over spend on our cost levels. And therefore it's going to be very important to see how we can manage all these new revenue generating projects that IT organizations and business organizations have planned around new customer experience initiatives, new supply chain optimization. They know that they need to invest in these projects to stay competitive and to gain new competitive edge. And where CI plays an important part is in order to, first of all, keep costs down in all of these projects, make sure to deliver a standardized common platform upon which all these projects can be introduced. And then of course, making sure that availability and risks are kept high versus at a minimum, right? Risk low and availability at a record high, because we need to stay on with our clients and their demands. So I think again, CI is going to play a very important role. As we see customers go through this pandemic situation and needing to put pressure on both innovation and cost control at the same time. And this is where also our new upcoming data strategies will play a really important part as we need to leverage the data we have better, smarter and more efficient way. >> Got it. Okay guys, we're running out of time, but Trey, I wonder if you could, you know break out your telescope or your crystal ball, give us some visibility into the futures of converged infrastructure. What should we be expecting? So if you look at the last release of this last technology that we released in power one, it was all about automation. We'll build on that platform to integrate other converged capability. So if you look at the converged systems market hyper-converged is very much an element of that. And I think that we're trending to is recognizing that we can deliver an architecture that has hyper-converged and converged attributes all in a single architecture and then dial up the degrees of automation to create more adaptations for different type of application workloads, not just your traditional three tier application workloads, but also those microservices based applications that one may historically think, maybe it's best to that off premises. We feel very confident that we are delivering platforms out there today that can run more economically on premises, provide better security, better data governance, and a lot of the adaptations, the enhancements, the optimizations that we'll deliver in our converged platforms of the future about colliding new infrastructure models together, and introducing more levels of automation to have greater adaptations for applications that are running on it. >> Got it. Trey, we're going to give you the last word. You know, if you're an architect of a large organization, you've got some mission-critical workloads that, you know, you're really trying to protect. What's the takeaway? What's really the advice that you would give those folks thinking about the sort of near and midterm and even longterm? >> My advice is to understand that there are many options. We sell a lot of independent component technologies and data centers that run every organization's environment around the world. We sell packaged outcomes and hyper-converged and converged. And a lot of companies buy a little bit of build your own, they buy some converged, they buy some hyper-converged. I would employ everyone, especially in this climate to really evaluate the packaged offerings and understand how they can benefit their environment. And we recognize that everything that there's not one hammer and everything is a nail. That's why we have this broad portfolio of products that are designed to be utilized in the most efficient manners for those customers who are consuming our technologies. And converged and hyper-converge are merely another way to simplify the ongoing challenges that organizations have in managing their data estate and all of the technologies they're consuming at a rapid pace in concert with the investments that they're also making off premises. So this is very much the technologies that we talked today are very much things that organizations should research, investigate and utilize where they best fit in their organization. >> Awesome guys, and of course there's a lot of information at dell.com about that. Wikibon.com has written a lot about this and the many, many sources of information out there. Trey, Joakim, Stu thanks so much for the conversation. Really meaty, a lot of substance, really appreciate your time, thank you. >> Thank you guys. >> Thank you Dave. >> Thanks Dave. >> And everybody for watching. This is Dave Vellante for theCUBE and we'll see you next time. (soft music)
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leaders all around the world, And much of the world's Trey, I'm going to start with you. and all of the best practices of the original announcement that needs to happen. Yeah, and of course, you know, And that drove to the need of a platform for handling the most demanding workloads? that the best and the brightest package of the last decade and And of course, the focus in terms of modernizing the application But now much of the And one of the greatest testaments to this And a lot of customers want to modernize And at the same time enable us to work that are only in the public clouds, the payback is going to be. that need the data services that that is the best fit of the underlying CI platforms and something that we've been You know, that the lines of the last decade and what delivered that in the past something that the industry of silos of, you know, and the operations team that the industry face. in Europe, across the EMEA, and that we don't over and a lot of the adaptations, that you would give those and all of the technologies and the many, many sources and we'll see you next time.
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VxRail Taking HCI to Extremes, Dell Technologies
from the cube Studios in Palo Alto in Boston connecting with thought leaders all around the world this is a cute conversation hi I'm Stu minimun and welcome to this special presentation we have a launch from Dell technologies updates to the BX rail family we're gonna do things a little bit different here we actually have a launch video from Janet champion of Dell technologies and the way we do things a lot of times is analysts get a little preview or when you're watching things you might have questions on it though rather than me just walking it are you watching herself I actually brought in a couple of Dell technologies expert two of our cube alumni happy to welcome back to the program Jonathan Segal he is the vice president of product marketing and Chad Dunn who's the vice president at price today of product management both of them with Dell technologies gentlemen thanks so much for joining us it was too great to be here all right and so what we're gonna do is we're gonna be rolling the video here I've got a button I'm gonna press Andrew will stop it here and then we'll kind of dig in a little bit go into some questions when we're all done we're actually holding a crowd chat where you will be able to ask your questions talk to the expert and everything and so a little bit different way to do a product announcement hope you enjoy it and with that it's VX rail taking API to the extremes is is the theme we'll see you know how what that means and everything but without any further ado it but let's look fanon take the video away hello and welcome my name is Shannon champion and I'm looking forward to taking you through what's new with the ex rail let's get started we have a lot to talk about our launch covers new announcements addressing use cases across the core edge and cloud and spans both new hardware platforms and options as well as the latest in software innovations so let's jump right in before we talk about our announcements let's talk about where customers are adopting the ex rail today first of all on behalf of the entire Dell technologies and BX Rail teams I want to thank each of our over 8,000 customers big and small in virtually every industry who have chosen the x rail to address a broad range of workloads deploying nearly a hundred thousand nodes to date thank you our promise to you is that we will add new functionality improve serviceability and support new use cases so that we deliver the most value to you whether in the core at the edge or for the cloud in the core the X rail from day one has been a catalyst to accelerate IT transformation many of our customers started here and many will continue to leverage VX rail to simply extend and enhance your VMware environment now we can support even more demanding applications such as in-memory databases like s AP HANA and more AI and ML applications with support for more and more powerful GPUs at the edge video surveillance which also uses GPUs by the way is an example of a popular use case leveraging the X rail alongside external storage and right now we all know the enhanced role that IT is playing and as it relates to VDI the X Rail has always been a great option for that in the cloud it's all about kubernetes and how dell technologies cloud platform which is VCF on the x rail can deliver consistent infrastructure for both traditional and cloud native applications and we're doing that together with VMware the X ray o is the only jointly engineered HCI system built with VMware for VMware environments designed to enhance the native VMware experience this joint engineering with VMware and investments in software innovation together deliver an optimized operational experience at reduced risk for our customers all right so Shannon talked a bit about you know the important role of IP of course right now with the global pandemic going on it's really you know calling in you know essential things you know putting you know platforms to the test so I'd really love to hear what both of you are hearing from customers also you know VDI of course you know in the early days it was HDI only does VDI now we know there are many solutions but remote work is you know putting that back front and center so John why don't we start with you is you know what you're absolutely so first of all us - thank you I want to do a shout out to our BX real customers around the world it's really been humbling inspiring and just amazing to see the impact of our bx real customers around the world and what they're having on on human progress here you know just for a few examples there are genomics companies that we have running the X rail that have a row about testing at scale we also have research universities out in the Netherlands on doing the antibody detection the US Navy has stood up a hosta floating Hospital >> of course care for those in need so look we are here to help that's been our message to our customers but it's amazing to see how much they're helping society during this so just just a pleasure there but as you mentioned just to hit on the the VDI comments so it's your points do you know HCI and vxr8 EDI that was initially use case years ago and it's been great to see how many of our existing VX real customers have been able to inhibit very quickly leveraging via trail to add and to help bring their remote workforce you know online and support them with your existing VX rail because V it really is flexible it is agile to be able to support those multiple workloads and in addition to that we've also rolled out some new VDI bundles to make it simpler for customers more cost-effective catered to everything from knowledge workers to multimedia workers you name it you know from 250 desktops up to a thousand but again back to your point BX rail ci is well beyond video it had crossed the chasm a couple years ago actually and you know where VDI now is less than a third of the typical workloads any of our customers out there it supports now a range of workloads as you heard from Shannon whether it's video surveillance whether it's general purpose only to mission-critical applications now with SAV ha so you know this is this has changed the game for sure but the range of workloads and the flexibility of yet rail is what's really helping our existing customers from this pandemic we've seen customers really embrace HCI for a number of workloads in their environments from the ones that we serve all knew and loved back in the the initial days of of HCI now the mission-critical things now to cloud native workloads as well and you know sort of the efficiencies that customers are able to get from HCI and specifically VX rail gives them that ability to pivot when these you know shall we say unexpected circumstances arise and I think if that's informing their their decisions and their opinions on what their IT strategies look like as they move forward they want that same level of agility and the ability to react quickly with our overall infrastructure excellent want to get into the announcements what I want my team actually your team gave me access to the CIO from the city of Amarillo so maybe they can dig up that footage talk about how fast they pivoted you know using VX rail to really spin up things fast so let's hear from the announcements first and then definitely want to share that that customer story a little bit later so let's get to the actual news that and it's gonna share okay now what's new I am pleased to announce a number of exciting updates and new platforms to further enable IT modernization across core edge and cloud I will cover each of these announcements in more detail demonstrating how only the X rail can offer the breadth of platform configurations automation orchestration and lifecycle management across a fully integrated hardware and software full stack with consistent simple side operations to address the broadest range of traditional and modern applications I'll start with hybrid cloud and recap what you may have seen in the Dell technologies cloud announcements just a few weeks ago related to VMware cloud foundation on the X rail then I'll cover two brand new VX rail hardware platforms and additional options and finally circle back to talk about the latest enhancements to our VX rail HCI system software capabilities for lifecycle management let's get started with our new cloud offerings based on the ex rail you xrail is the HCI foundation for dell technologies cloud platform bringing automation and financial models similar to public cloud to on-premises environments VMware recently introduced cloud foundation for dotto which is based on vSphere 7 as you likely know by now vSphere 7 was definitely an exciting and highly anticipated release in keeping with our synchronous release commitment we introduced the XR l 7 based on vSphere 7 in late April which was within 30 days of VMware's release two key areas that VMware focused on were embedding containers and kubernetes into vSphere unifying them with virtual machines and the second is improving the work experience for vSphere administrators with vSphere lifecycle manager or VL CM I'll address the second point a bit in terms of how the X rail fits in in a moment for V cf4 with tansu based on vSphere 7 customers now have access to a hybrid cloud platform that supports native kubernetes workloads and management as well as your traditional vm based workloads and this is now available with VCF 4 on the ex rel 7 the X rails tight integration with VMware cloud foundation delivers a simple and direct path not only to the hybrid cloud but also to deliver kubernetes a cloud scale with one complete automated platform the second cloud announcement is also exciting recent VCF for networking advancements have made it easier than ever to get started with hybrid cloud because we're now able to offer a more accessible consolidated architecture and with that Dell technologies cloud platform can now be deployed with a four node configuration lowering the cost of an entry-level hybrid cloud this enables customers to start smaller and grow their cloud deployment over time VCF on the x rail can now be deployed in two different ways for small environments customers can utilize a consolidated architecture which starts with just four nodes since the management and workload domains share resources in this architecture it's ideal for getting started with an entry-level cloud to run general-purpose virtualized workloads with a smaller entry point both in terms of required infrastructure footprint as well as cost but still with a consistent cloud operating model for larger environments we're dedicated resources and role based access control to separate different sets of workloads is usually preferred you can choose to deploy a standard architecture which starts at 8 nodes for independent management and workload domains a standard implementation is ideal for customers running applications that require dedicated workload domains that includes horizon VDI and vSphere with kubernetes all right John there's definitely been a lot of interest in our community around everything that VMware's doing with vSphere 7 understand if you wanted to use the kubernetes piece you know it's it's VCF as that so we you know we've seen the announcements delt partnering there helped us connect that story between you know really the the VMware strategy and how they've talked about cloud and how you know where does the X rail fit in that overall Delta cloud story absolutely so so first of all is through the x-ray of course is integral to the Delta cloud strategy you know it's been VCF on bx r l equals the delta cloud platform and this is our flagship on-prem cloud offering that we've been able to enable operational consistency across any cloud right whether it's on prem in the edge or in a public cloud and we've seen the delta cloud platform embraced by customers for a couple key reasons one is it offers the fastest hybrid cloud deployment in the market and this is really you know thanks to a new subscription on offer that we're now offering out there we're at less than 14 days it can be set up and running and really the deltek cloud does bring a lot of flexibility in terms of consumption models overall comes to the extra secondly I would say is fast and easy upgrades I mean this is this is really this is what VX real brings to the table for all our clothes if you will and it's especially critical in the cloud so the full automation of lifecycle management across the hardware and software stack boss the VMware software stack and in the Dell software however we're supporting that together this enables essentially the third thing which is customers can just relax right they can be rest assured that their infrastructure will be continuously validated and always be in a continuously validated state and this this is the kind of thing that you know those three value propositions together really fit well with with any on print cloud now you take what Shannon just mentioned and the fact that now you can build and run modern applications on the same the x-ray link structure alongside traditional applications this is a game changer yeah it I love you know I remember in the early days that about CI how does that fit in with cloud discussion and align I've used the last couple years this you know modernize the platform then you can modernize the application though as companies are doing their full modernization this plays into what you're talking about all right let's get you know can't let ran and continue get some more before we dig into some more analysis that's good let's talk about new hardware platforms and updates that result in literally thousands of potential new configuration options covering a wide breadth of modern and traditional application needs across a range of the actual use cases first up I am incredibly excited to announce a brand new delhi MCB x rail series the DS series this is a ruggedized durable platform that delivers the full power of the x rail for workloads at the edge in challenging environments or for space constrained areas the X ray LD series offers the same compelling benefits as the rest of the BX rail portfolio with simplicity agility and lifecycle management but in a lightweight short depth at only 20 inches it's a durable form factor that's extremely temperature resilient shock resistant and easily portable it even meets mil spec standards that means you have the full power of lifecycle automation with VX rail HCI system software and 24 by 7 single point of support enabling you to rapidly react to business needs no matter the location or how harsh the conditions so whether you're deploying a data center at a mobile command base running real-time GPS mapping on-the-go or implementing video surveillance in remote areas you can ensure availability integrity and confidence for every workload with the new VX Rail ruggedized D series had would love for you to bring us in a little bit you know that what customer requirement bringing bringing this to market I I remember seeing you know Dell servers ruggedized of course edge you know really important growth to build on what John was talking about clouds so yeah Chad bring us inside what was driving this piece of the offering sure Stu yeah you know having the the hardware platforms that can go out into some of these remote locations is really important and that's being driven by the fact that customers are looking for compute performance and storage out at some of these edges or some of the more exotic locations you know whether that's manufacturing plants oil rigs submarine ships military applications in places that we've never heard of but it's also been extending that operational simplicity of the the sort of way that you're managing your data center that has VX rails you're managing your edges the same way using the same set of tools so you don't need to learn anything else so operational simplicity is is absolutely key here but in those locations you can take a product that's designed for a data center where you're definitely controlling power cooling space and take it to some of these places where you get sand blowing or sub-zero temperatures so we built this D series that was able to go to those extreme locations with extreme heat extreme cold extreme altitude but still offer that operational simplicity if you look at the the resistance that it has to heat it can go from around operates at a 45 degrees Celsius or 113 degrees Fahrenheit range but it can do an excursion up to 55 °c or 131 degrees Fahrenheit for up to eight hours it's also resisted the heats and dust vibration it's very lightweight short depth in fact it's only 20 inches deep this is a smallest form factor obviously that we have in the BX rail family and it's also built to to be able to withstand sudden shocks it's certified it was stand 40 G's of shock and operation of the 15,000 feet of elevation it's pretty high and you know this is this is sort of like where were skydivers go to when they weren't the real real thrill of skydiving where you actually the oxygen to to be a put that out to their milspec certified so mil-std 810g which i keep right beside my bed and read every night and it comes with a VX rail stick hardening package is packaging scripts so that you can auto lock down the rail environment and we've got a few other certifications that are on the roadmap now for for naval chakra quirements EMI and radiation immunity of all that yeah you know it's funny I remember when weights the I first launched it was like oh well everything's going to white boxes and it's going to be you know massive you know no differentiation between everything out there if you look at what you're offering if you look at how public clouds build their things what I call it a few years poor is there's a pure optimization so you need scale you need similarities but you know you need to fit some you know very specific requirements lots of places so interesting stuff yeah certifications you know always keep your teams busy alright let's get back to Shannon we are also introducing three other hardware based editions first a new VX rail eseries model based on were the first time AMD epic processors these single socket 1u nodes offered dual socket performance with CPU options that scale from 8 to 64 cores up to a terabyte of memory and multiple storage options making it an ideal platform for desktop VDI analytics and computer-aided design next the addition of the latest NVIDIA Quadro RT X GPUs brings the most significant advancement in computer graphics in over a decade to professional workflows designers and artists across industries can now expand the boundary of what's possible working with the largest and most complex graphics rendering deep learning and visual computing workloads and Intel obtain DC persistent memory is here and it offers high performance and significantly increase memory capacity with data persistence at an affordable price persistence is a critical feature that maintains data integrity even when power is lost enabling quicker recovery and less downtime with support for Intel obtain DC persistent memory customers can expand in memory intensive workloads and use cases like sa P Hana alright let's finally dig into our HCI system software which is the core differentiation for the xrail regardless of your workload or platform choice our joint engineering with VMware and investments in the x-ray HCI system software innovation together deliver an optimized operational experience at reduced risk for our customers under the covers the xrail offers best-in-class Hardware married with VMware HCI software either vcn or VCF but what makes us different stems from our investments to integrate the two Dell technologies has a dedicated VX rail team of about 400 people to build market sell and support a fully integrated hyper-converged system that team has also developed our unique the X rail HDI system software which is a suite of integrated software elements that extend VMware native capabilities to deliver a seamless automated operational experience that customers cannot find elsewhere the key components of the x rail HDI system software are shown around the arc here that include the X rail manager full stack lifecycle management ecosystem connectors and support I don't have time to get into all the details of these elements today but if you're interested in learning more I encourage you to meet our experts and I will tell you how to do that in a moment I touched on VLC M being a key feature to vSphere seven earlier and I'd like to take the opportunity to expand on that a bit in the context of the xrail lifecycle management the LCM adds valuable automation to the execution of updates for customers but it doesn't eliminate the manual work still needed to define and package the updates and validate all of the components prior to applying them with the X ray all customers have all of these areas addressed automatically on their behalf freeing them to put their time into other important functions for their business customers tell us that lifecycle management continues to be a major source of the maintenance effort they put into their infrastructure and then it tends to lead to overburden IT staff that it can cause disruptions to the business if not managed effectively and that it isn't the most efficient economically Automation of lifecycle management in VX Rail results in the utmost simplicity from a customer experience perspective and offers operational freedom from maintaining infrastructure but as shown here our customers not only realize greater IT team efficiencies they have also reduced downtime with fewer unplanned outages and reduced overall cost of operations with the xrail HCI system software intelligent lifecycle management upgrades of the fully integrated hardware and software stack are automated keeping clusters in continuously validated States while minimizing risks and operational costs how do we ensure continuously validated States Furby xrail the x-ray labs execute an extensive automated repeatable process on every firmware and software upgrade and patch to ensure clusters are in continuously validated states of the customer's choosing across their VX rail environment the VX rail labs are constantly testing analyzing optimising and sequencing all of the components in the upgrade to execute in a single package for the full stack all the while the x rail is backed by Delhi MCS world-class services and support with a single point of contact for both hardware and software IT productivity skyrockets with single-click non-disruptive upgrades of the fully integrated hardware and software stack without the need to do extensive research and testing taking you to the next VX rail version of your choice while always in a continuously validated state you can also confidently execute automated VX rail upgrades no matter what hardware generation or node types are in the cluster they don't have to all be the same and upgrades with VX rail are faster and more efficient with leap frogging simply choose any VX rail version you desire and be assured you will get there in a validated state while seamlessly bypassing any other release in between only the ex rail can do that all right so Chad you know the the lifecycle management piece that Jana was just talking about is you know not the sexiest it's often underappreciated you know there's not only the years of experience but the continuous work you're doing you know reminds me back you know the early V sand deployments versus VX rail jointly develop you know jointly tested between Dell and VMware so you know bring us inside why you know 2020 lifecycle management still you know a very important piece especially in the VL family yeah let's do I think it's sexy but I'm pretty big nerd yes even more the larger the deployments come when you start to look at data centers full of VX rails and all the different hardware software firmware combinations that could exist out there it's really the value that you get out of that VX r l HTI system software that Shannon was talking about and how its optimized around the VMware use case very tightly integrated with each VMware component of course and the intelligence of being able to do all the firmware all of the drivers all of the software altogether tremendous value to our customers but to deliver that we really need to make a fairly large investment so she Anna mentioned we've run about twenty five thousand hours of testing across each major release four patches Express patches that's about seven thousand hours for each of those so obviously there's a lot of parallelism and and we're always developing new test scenarios for each release that we need to build in as we as we introduce new functionality one of the key things that were able to do as Shannon mentioned is to be able to leapfrog releases and get you to that next validated state we've got about 100 engineers just working on creating and executing those test cases on a continuous basis and obviously a huge amount of automation and then when we talk about that investment to execute those tests that's well north of sixty million dollars of investment in our lab in fact we've got just over two thousand VH rail units in our testbed across the u.s. Shanghai China and corn island so a massive amount of testing of each of those those components to make sure that they operate together in a validated state yeah well you know absolutely it's super important not only for the day one but the day two deployments but I think this actually be a great place for us to bring in that customer that Dell gave me access to so we've got the CIO of Amarillo Texas he was an existing VX rail customer and he's going to explain what happened as to how he needed to react really fast to support the work from home initiative as well as you know we get to hear in his words the value of what lifecycle management means though Andrew if we could queue up that that customer segment please it was it's been massive and it's been interesting to see the IT team absorb it you know as we mature and they I think they embrace the ability to be innovative and to work with our departments but this instance really justified why I was driving progress so so fervently why it was so urgent today three years ago we the answer would have been no there would have been we wouldn't have been in a place where we could adapt with it with the x-ray all in place you know in a week we spun up hundreds of instant phones we spawned us a seventy five person call center in a day and a half for our public health we will allow multiple applications for Public Health so they could do remote clinics it's given us the flexibility to be able to to roll out new solutions very quickly and be very adaptive and it's not only been apparent to my team but it's really made an impact on the business and now what I'm seeing is those those are my customers that were a little lagging or a little conservative or understanding the impact of modernizing the way they do business because it makes them adaptable as well all right so rich you talked to a bunch about the the efficiencies that they tie put place how about that that overall just managed you know you talked about how fast you spun up these new VDI instances you need to be able to do things much simpler so you know how does the overall lifecycle management fit into this discussion it makes it so much easier and you know in the in the old environment one it took a lot of man-hours to make change it was it was very disruptive when we did make change this it overburdened I guess that's the word I'm looking for it really over overburdened our staff it cost disruption to business it was it cost-efficient and then you simple things like you know I've worked for multi billion-dollar companies where we had massive QA environments that replicated production simply can't afford that at local government you know having the sort of environment lets me do a scaled-down QA environment and still get the benefit of rolling out non disruptive change as I said earlier it's allow us to take all of those cycles that we were spending on lifecycle management because it's greatly simplified and move those resources and rescale them in in other areas where we can actually have more impact on the business it's hard to be innovated when a hundred percent of your cycles are just keeping the ship afloat all right well you know nothing better than hearing straight from the end-user you know public sector reacting very fast to the Cova 19 and you know you heard him he said if this had hit his before he had run this project he would not have been able to respond so I think everybody out there understands if I didn't actually have access to the latest technology you know it would be much harder all right I'm looking forward to doing the crowd chat and everybody else digging with questions and get follow-up but a little bit more I believe one more announcement he came and got for us though let's roll the final video clip in our latest software release the x-ray of 4.7 dot 510 we continue to add new automation and self-service features new functionality enables you to schedule and run upgrade health checks in advance of upgrades to ensure clusters are in a ready state for the next upgrade or patch this is extremely valuable for customers that have stringent upgrade windows as they can be assured the clusters will seamlessly upgrade within that window of course running health checks on a regular basis also helps ensure that your clusters are always ready for unscheduled patches and security updates we are also offering more flexibility and getting all nodes or clusters to a common release level with the ability to reimage nodes or clusters to a specific the xrail version or down Rev one or more more nodes that may be shipped at a higher Rev than the existing cluster this enables you to easily choose your validated state when adding new nodes or repurposing nodes in cluster to sum up all of our announcements whether you are accelerating data center modernization extending HCI to harsh edge environments deploying an on-premises Dell technologies cloud platform to create a developer ready kubernetes infrastructure BX Rail is there delivering a turnkey experience that enables you to continuously innovate realize operational freedom and predictably evolve the x rail provides an extensive breadth of platform configurations automation and lifecycle management across the integrated hardware and software full stack and consistent hybrid cloud operations to address the broadest range of traditional and modern applications across core edge and cloud I now invite you to engage with us first the virtual passport program is an opportunity to have some fun while learning about the ex rails new features and functionality and score some sweet digital swag while you're at it it delivered via an automated via an augmented reality app all you need is your device so go to the x-ray is slash passport to get started and secondly if you have any questions about anything I talked about or want a deeper conversation we encourage you to join one of our exclusive VX rail meet the experts sessions available for a limited time first-come first-served just go to the x-ray dot is slash expert session to learn more you all right well obviously with everyone being remote there's different ways we're looking to engage so we've got the crowd chat right after this but John gives a little bit more is that how Del's making sure to stay in close contact with customers and what you've got firfer options for them yeah absolutely so as Shannon said so in lieu of not having Dell tech world this year in person where we could have those great in-person interactions and answer questions whether it's in the booth or you know in in meeting rooms you know we are going to have these meet the experts sessions over the next couple of weeks and look we're gonna put our best and brightest from our technical community and make them accessible to to everyone out there so again definitely encourage you we're trying new things here in this virtual environment to ensure that we could still stay in touch answer questions be responsive and really looking forward to you know having these conversations over the next couple weeks all right well John and Chad thank you so much we definitely look forward to the conversation here in int in you'd if you're here live definitely go down below do it if you're watching this on demand you can see the full transcript of it at crowd chat /vx rocks sorry V xrail rocks for myself Shannon on the video John and Chad Andrew man in the booth there thank you so much for watching and go ahead and join the crowd chat
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fast to the Cova 19 and you know you
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VxRail: Taking HCI to Extremes
>> Announcer: From the Cube studios in Palo Alto in Boston, connecting with thought leaders all around the world, this is theCube Conversation. >> Hi, I'm Stu Miniman. And welcome to this special presentation. We have a launch from Dell Technologies updates from the VxRail family. We're going to do things a little bit different here. We actually have a launch video Shannon Champion, of Dell Technologies. And the way we do things a lot of times, is, analysts get a little preview or when you're watching things. You might have questions on it. So, rather than me just wanting it, or you wanting yourself I actually brought in a couple of Dell Technologies expertS two of our Cube alumni, happy to welcome you back to the program. Jon Siegal, he is the Vice President of Product Marketing, and Chad Dunn, who's the Vice President of Product Management, both of them with Dell Technologies. Gentlemen, thanks so much for joining us. >> Good to see you Stu. >> Great to be here. >> All right, and so what we're going to do is we're going to be rolling the video here. I've got a button I'm going to press, Andrew will stop it here and then we'll kind of dig in a little bit, go into some questions when we're all done. We're actually holding a crowd chat, where you will be able to ask your questions, talk to the experts and everything. And so a little bit different way to do a product announcement. Hope you enjoy it. And with that, it's VxRail. Taking HCI to the extremes is the theme. We'll see what that means and everything. But without any further ado, let's let Shannon take the video away. >> Hello, and welcome. My name is Shannon Champion, and I'm looking forward to taking you through what's new with VxRail. Let's get started. We have a lot to talk about. Our launch covers new announcements addressing use cases across the Core, Edge and Cloud and spans both new hardware platforms and options, as well as the latest in software innovations. So let's jump right in. Before we talk about our announcements, let's talk about where customers are adopting VxRail today. First of all, on behalf of the entire Dell Technologies and VxRail teams, I want to thank each of our over 8000 customers, big and small in virtually every industry, who've chosen VxRail to address a broad range of workloads, deploying nearly 100,000 nodes today. Thank you. Our promise to you is that we will add new functionality, improve serviceability, and support new use cases, so that we deliver the most value to you, whether in the Core, at the Edge or for the Cloud. In the Core, VxRail from day one has been a catalyst to accelerate IT transformation. Many of our customers started here and many will continue to leverage VxRail to simply extend and enhance your VMware environment. Now we can support even more demanding applications such as In-Memory databases, like SAP HANA, and more AI and ML applications, with support for more and more powerful GPUs. At the Edge, video surveillance, which also uses GPUs, by the way, is an example of a popular use case leveraging VxRail alongside external storage. And right now we all know the enhanced role that IT is playing. And as it relates to VDI, VxRail has always been a great option for that. In the Cloud, it's all about Kubernetes, and how Dell Technologies Cloud platform, which is VCF on VxRail can deliver consistent infrastructure for both traditional and Cloud native applications. And we're doing that together with VMware. VxRail is the only jointly engineered HCI system built with VMware for VMware environments, designed to enhance the native VMware experience. This joint engineering with VMware and investments in software innovation together deliver an optimized operational experience at reduced risk for our customers. >> Alright, so Shannon talked a bit about, the important role of IT Of course right now, with the global pandemic going on. It's really, calling in, essential things, putting, platforms to the test. So, I really love to hear what both of you are hearing from customers. Also, VDI, of course, in the early days, it was, HCI-only-does-VDI. Now, we know there are many solutions, but remote work is putting that back front and center. So, Jon, why don't we start with you as the what is (muffled speaking) >> Absolutely. So first of all, Stu, thank you, I want to do a shout out to our VxRail customers around the world. It's really been humbling, inspiring, and just amazing to see The impact of our VxRail customers around the world and what they're having on on human progress here. Just for a few examples, there are genomics companies that we have running VxRail that have rolled out testing at scale. We also have research universities out in the Netherlands, doing the antibody detection. The US Navy has stood up a floating hospital to of course care for those in need. So we are here to help that's been our message to our customers, but it's amazing to see how much they're helping society during this. So just just a pleasure there. But as you mentioned, just to hit on the VDI comments, so to your points too, HCI, VxRail, VDI, that was an initial use case years ago. And it's been great to see how many of our existing VxRail customers have been able to pivot very quickly leveraging VxRail to add and to help bring their remote workforce online and support them with their existing VxRail. Because VxRail is flexible, it is agile, to be able to support those multiple workloads. And in addition to that, we've also rolled out some new VDI bundles to make it simpler for customers more cost effective cater to everything from knowlEdge workers to multimedia workers. You name it, you know from 250, desktops up to 1000. But again, back to your point VxRail, HCI, is well beyond VDI, it crossed the chasm a couple years ago actually. And VDI now is less than a third of the typical workloads, any of our customers out there, it supports now a range of workloads that you heard from Shannon, whether it's video surveillance, whether it's general purpose, all the way to mission critical applications now with SAP HAN. So, this has changed the game for sure. But the range of work loads and the flexibility of the actual rules which really helping our existing customers during this pandemic. >> Yeah, I agree with you, Jon, we've seen customers really embrace HCI for a number of workloads in their environments, from the ones that we sure all knew and loved back in the initial days of HCI. Now, the mission critical things now to Cloud native workloads as well, and the sort of the efficiencies that customers are able to get from HCI. And specifically, VxRail gives them that ability to pivot. When these, shall we say unexpected circumstances arise? And I think that that's informing their their decisions and their opinions on what their IP strategies look like as they move forward. They want that same level of agility, and ability to react quickly with their overall infrastructure. >> Excellent. Now I want to get into the announcements. What I want my team actually, your team gave me access to the CIO from the city of Amarillo, so maybe they can dig up that footage, talk about how fast they pivoted, using VxRail to really spin up things fast. So let's hear from the announcement first and then definitely want to share that that customer story a little bit later. So let's get to the actual news that Shannon's going to share. >> Okay, now what's new? I am pleased to announce a number of exciting updates and new platforms, to further enable IT modernization across Core, Edge and Cloud. I will cover each of these announcements in more detail, demonstrating how only VxRail can offer the breadth of platform configurations, automation, orchestration and Lifecycle Management, across a fully integrated hardware and software full stack with consistent, simplified operations to address the broadest range of traditional and modern applications. I'll start with hybrid Cloud and recap what you may have seen in the Dell Technologies Cloud announcements just a few weeks ago, related to VMware Cloud foundation on VxRail. Then I'll cover two brand new VxRail hardware platforms and additional options. And finally circle back to talk about the latest enhancements to our VxRail HCI system software capabilities for Lifecycle Management. Let's get started with our new Cloud offerings based on VxRail. VxRail is the HCI foundation for Dell Technologies, Cloud Platform, bringing automation and financial models, similar to public Cloud to On-premises environments. VMware recently introduced Cloud foundation for Delta, which is based on vSphere 7.0. As you likely know by now, vSphere 7.0 was definitely an exciting and highly anticipated release. In keeping with our synchronous release commitment, we introduced VxRail 7.0 based on vSphere 7.0 in late April, which was within 30 days of VMware's release. Two key areas that VMware focused on we're embedding containers and Kubernetes into vSphere, unifying them with virtual machines. And the second is improving the work experience for vSphere administrators with vSphere Lifecycle Manager or VLCM. I'll address the second point a bit in terms of how VxRail fits in in a moment for VCF 4 with Tom Xu, based on vSphere 7.0 customers now have access to a hybrid Cloud platform that supports native Kubernetes workloads and management, as well as your traditional VM-based workloads. So containers are now first class citizens of your private Cloud alongside traditional VMs and this is now available with VCF 4.0, on VxRail 7.0. VxRail's tight integration with VMware Cloud foundation delivers a simple and direct path not only to the hybrid Cloud, but also to deliver Kubernetes at Cloud scale with one complete automated platform. The second Cloud announcement is also exciting. Recent VCF for networking advancements have made it easier than ever to get started with hybrid Cloud, because we're now able to offer a more accessible consolidated architecture. And with that Dell Technologies Cloud platform can now be deployed with a four-node configuration, lowering the cost of an entry level hybrid Cloud. This enables customers to start smaller and grow their Cloud deployment over time. VCF and VxRail can now be deployed in two different ways. For small environments, customers can utilize a consolidated architecture which starts with just four nodes. Since the management and workload domains share resources in this architecture, it's ideal for getting started with an entry level Cloud to run general purpose virtualized workloads with a smaller entry point. Both in terms of required infrastructure footprint as well as cost, but still with a Consistent Cloud operating model. For larger environments where dedicated resources and role-based access control to separate different sets of workloads is usually preferred. You can choose to deploy a standard architecture which starts at eight nodes for independent management and workload domains. A standard implementation is ideal for customers running applications that require dedicated workload domains that includes Horizon, VDI, and vSphere with Kubernetes. >> Alright, Jon, there's definitely been a lot of interest in our community around everything that VMware is doing with vSphere 7.0. understand if you wanted to use the Kubernetes piece, it's VCF as that so we've seen the announcements, Dell, partnering in there it helps us connect that story between, really the VMware strategy and how they talk about Cloud and where does VxRail fit in that overall, Delta Cloud story? >> Absolutely. So first of all Stu, the VxRail course is integral to the Delta Cloud strategy. it's been VCF on VxRail equals the Delta Cloud platform. And this is our flagship on prem Cloud offering, that we've been able to enable operational consistency across any Cloud, whether it's On-prem, in the Edge or in the public Cloud. And we've seen the Dell tech Cloud Platform embraced by customers for a couple key reasons. One is it offers the fastest hybrid Cloud deployment in the market. And this is really, thanks to a new subscription offer that we're now offering out there where in less than 14 days, it can be still up and running. And really, the Dell tech Cloud does bring a lot of flexibility in terms of consumption models, overall when it comes to VxRail. Secondly, I would say is fast and easy upgrades. This is what VxRail brings to the table for all workloads, if you will, into especially critical in the Cloud. So the full automation of Lifecycle Management across the hardware and software stack across the VMware software stack, and in the Dell software and hardware supporting that, together, this enables essentially the third thing, which is customers can just relax. They can be rest assured that their infrastructure will be continuously validated, and always be in a continuously validated state. And this is the kind of thing that those three value propositions together really fit well, with any on-prem Cloud. Now you take what Shannon just mentioned, and the fact that now you can build and run modern applications on the same VxRail infrastructure alongside traditional applications. This is a game changer. >> Yeah, I love it. I remember in the early days talking with Dunn about CI, how does that fit in with Cloud discussion and the line I've used the last couple years is, modernize the platform, then you can modernize the application. So as companies are doing their full modernization, then this plays into what you're talking about. All right, we can let Shannon continue, we can get some more before we dig into some more analysis. >> That's good. >> Let's talk about new hardware platforms and updates. that result in literally thousands of potential new configuration options. covering a wide breadth of modern and traditional application needs across a range of the actual use cases. First up, I am incredibly excited to announce a brand new Dell EMC VxRail series, the D series. This is a ruggedized durable platform that delivers the full power of VxRail for workloads at the Edge in challenging environments or for space constrained areas. VxRail D series offers the same compelling benefits as the rest of the VxRail portfolio with simplicity, agility and lifecycle management. But in a lightweight short depth at only 20 inches, it's adorable form factor that's extremely temperature-resilient, shock resistant, and easily portable. It even meets milspec standards. That means you have the full power of lifecycle automation with VxRail HCI system software and 24 by seven single point of support, enabling you to rapidly react to business needs, no matter the location or how harsh the conditions. So whether you're deploying a data center at a mobile command base, running real-time GPS mapping on the go, or implementing video surveillance in remote areas, you can ensure availability, integrity and confidence for every workload with the new VxRail ruggedized D series. >> All right, Chad we would love for you to bring us in a little bit that what customer requirement for bringing this to market. I remember seeing, Dell servers ruggedized, of course, Edge, really important growth to build on what Jon was talking about, Cloud. So, Chad, bring us inside, what was driving this piece of the offering? >> Sure Stu. Yeah, yeah, having been at the hardware platforms that can go out into some of these remote locations is really important. And that's being driven by the fact that customers are looking for compute performance and storage out at some of these Edges or some of the more exotic locations. whether that's manufacturing plants, oil rigs, submarine ships, military applications, places that we've never heard of. But it's also about extending that operational simplicity of the the sort of way that you're managing your data center that has VxRails you're managing your Edges the same way using the same set of tools. You don't need to learn anything else. So operational simplicity is absolutely key here. But in those locations, you can take a product that's designed for a data center where definitely controlling power cooling space and take it some of these places where you get sand blowing or seven to zero temperatures, could be Baghdad or it could be Ketchikan, Alaska. So we built this D series that was able to go to those extreme locations with extreme heat, extreme cold, extreme altitude, but still offer that operational simplicity. Now military is one of those applications for the rugged platform. If you look at the resistance that it has to heat, it operates at a 45 degrees Celsius or 113 degrees Fahrenheit range, but it can do an excursion up to 55 C or 131 degrees Fahrenheit for up to eight hours. It's also resistant to heat sand, dust, vibration, it's very lightweight, short depth, in fact, it's only 20 inches deep. This is a smallest form factor, obviously that we have in the VxRail family. And it's also built to be able to withstand sudden shocks certified to withstand 40 G's of shock and operation of the 15,000 feet of elevation. Pretty high. And this is sort of like wherever skydivers go to when they want the real thrill of skydiving where you actually need oxygen to, to be for that that altitude. They're milspec-certified. So, MIL-STD-810G, which I keep right beside my bed and read every night. And it comes with a VxRail stick hardening package is packaging scripts so that you can auto lock down the rail environment. And we've got a few other certifications that are on the roadmap now for naval shock requirements. EMI and radiation immunity often. >> Yeah, it's funny, I remember when we first launched it was like, "Oh, well everything's going to white boxes. "And it's going to be massive, "no differentiation between everything out there." If you look at what you're offering, if you look at how public Clouds build their things, but I called it a few years or is there's a pure optimization. So you need to scale, you need similarities but you know you need to fit some, very specific requirements, lots of places, so, interesting stuff. Yeah, certifications, always keep your teams busy. Alright, let's get back to Shannon to view on the report. >> We are also introducing three other hardware-based additions. First, a new VxRail E Series model based on where the first time AMD EPYC processors. These single socket 1U nodes, offer dual socket performance with CPU options that scale from eight to 64 Cores, up to a terabyte of memory and multiple storage options making it an ideal platform for desktop VDI analytics and computer aided design. Next, the addition of the latest Nvidia Quadro RTX GPUs brings the most significant advancement in computer graphics in over a decade to professional work flows. Designers and artists across industries can now expand the boundary of what's possible, working with the largest and most complex graphics rendering, deep learning and visual computing workloads. And Intel Optane DC persistent memory is here, and it offers high performance and significantly increased memory capacity with data persistence at an affordable price. Data persistence is a critical feature that maintains data integrity, even when power is lost, enabling quicker recovery and less downtime. With support for Intel obtain DC persistent memory customers can expand in memory intensive workloads and use cases like SAP HANA. Alright, let's finally dig into our HCI system software, which is the Core differentiation for VxRail regardless of your workload or platform choice. Our joining engineering with VMware and investments in VxRail HCI system software innovation together deliver an optimized operational experience at reduced risk for our customers. Under the covers, VxRail offers best in class hardware, married with VMware HCI software, either vSAN or VCF. But what makes us different stems from our investments to integrate the two. Dell Technologies has a dedicated VxRail team of about 400 people to build market sell and support a fully integrated hyper converged system. That team has also developed our unique VxRail HCI system software, which is a suite of integrated software elements that extend VMware native capabilities to deliver seamless, automated operational experience that customers cannot find elsewhere. The key components of VxRail HCI system software shown around the arc here that include the extra manager, full stack lifecycle management, ecosystem connectors, and support. I don't have time to get into all the details of these elements today, but if you're interested in learning more, I encourage you to meet our experts. And I will tell you how to do that in a moment. I touched on the LCM being a key feature to the vSphere 7.0 earlier and I'd like to take the opportunity to expand on that a bit in the context of VxRail Lifecycle Management. The LCM adds valuable automation to the execution of updates for customers, but it doesn't eliminate the manual work still needed to define and package the updates and validate all of the components prior to applying them. With VxRail customers have all of these areas addressed automatically on their behalf, freeing them to put their time into other important functions for their business. Customers tell us that Lifecycle management continues to be a major source of the maintenance effort they put into their infrastructure, and then it tends to lead to overburden IT staff, that it can cause disruptions to the business if not managed effectively, and that it isn't the most efficient economically. Automation of Lifecycle Management and VxRail results in the utmost simplicity from a customer experience perspective, and offers operational freedom from maintaining infrastructure. But as shown here, our customers not only realize greater IT team efficiencies, they have also reduced downtime with fewer unplanned outages, and reduced overall cost of operations. With VxRail HCI system software, intelligent Lifecycle Management upgrades of the fully integrated hardware and software stack are automated, keeping clusters and continuously validated states while minimizing risks and operational costs. How do we ensure Continuously validated states for VxRail. VxRail labs execute an extensive, automated, repeatable process on every firmware and software upgrade and patch to ensure clusters are in continuously validated states of the customers choosing across their VxRail environment. The VxRail labs are constantly testing, analyzing, optimizing, and sequencing all of the components in the upgrade to execute in a single package for the full stack. All the while VxRail is backed by Dell EMC's world class services and support with a single point of contact for both hardware and software. IT productivity skyrockets with single click non disruptive upgrades of the fully integrated hardware and software stack without the need to do extensive research and testing. taking you to the next VxRail version of your choice, while always in a continuously validated state. You can also confidently execute automated VxRail upgrades. No matter what hardware generation or node types are in the cluster. They don't have to all be the same. And upgrades with VxRail are faster and more efficient with leapfrogging simply choose any VxRail version you desire. And be assured you will get there in a validated state while seamlessly bypassing any other release in between. Only VxRail can do that. >> All right, so Chad, the lifecycle management piece that Shannon was just talking about is, not the sexiest, it's often underappreciated. There's not only the years of experience, but the continuous work you're doing, reminds me back the early vSAN deployments versus VxRail jointly developed, jointly tested between Dell and VMware. So bring us inside why, 2020 Lifecycle Management still, a very important piece, especially in the VM family line. >> Yes, Stu, I think it's sexy, but, I'm pretty big nerd. (all laughing) Yeah, this is really always been our bread and butter. And in fact, it gets even more important, the larger the deployments come, when you start to look at data centers full of VxRails and all the different hardware software, firmware combinations that could exist out there. It's really the value that you get out of that VxRail HCI system software that Shannon was talking about and how it's optimized around the VMware use case. Very tightly integrated with each VMware component, of course, and the intelligence of being able to do all the firmware, all of the drivers, all the software all together in tremendous value to our customers. But to deliver that we really need to make a fairly large investment. So as Shannon mentioned, we run about 25,000 hours of testing across Each major release for patches, express patches, that's about 7000 hours for each of those. So, obviously, there's a lot of parallelism. And we're always developing new test scenarios for each release that we need to build in as we as we introduce new functionality. And one of the key things that we're able to do, as Shannon mentioned, is to be able to leapfrog releases and get you to that next validated state. We've got about 100 engineers just working on creating and executing those test cases on a continuous basis and obviously, a huge amount of automation. And we've talked about that investment to execute those tests. That's one worth of $60 million of investment in our lab. In fact, we've got just over 2000 VxRail units in our testbed across the US, Shanghai, China and Cork, Ireland. So a massive amount of testing of each of those components to make sure that they operate together in a validated state. >> Yeah, well, absolutely, it's super important not only for the day one, but the day two deployments. But I think this actually a great place for us to bring in that customer that Dell gave me access to. So we've got the CIO of Amarillo, Texas, he was an existing VxRail customer. And he's going to explain what happened as to how he needed to react really fast to support the work-from-home initiative, as well as we get to hear in his words the value of what Lifecycle Management means. So Andrew, if we could queue up that customer segment, please? >> It's been massive and it's been interesting to see the IT team absorb it. As we mature, I think they embrace the ability to be innovative and to work with our departments. But this instance, really justified why I was driving progress. So fervently why it was so urgent today. Three years ago, the answer would have been no. We wouldn't have been in a place where we could adapt With VxRail in place, in a week we spun up hundreds of instant balls. We spun up a 75-person call center in a day and a half, for our public health. We rolled out multiple applications for public health so they could do remote clinics. It's given us the flexibility to be able to roll out new solutions very quickly and be very adaptive. And it's not only been apparent to my team, but it's really made an impact on the business. And now what I'm seeing is those of my customers that work, a little lagging or a little conservative, or understanding the impact of modernizing the way they do business because it makes them adaptable as well. >> Alright, so great, Richard, you talked a bunch about the the efficiencies that that the IT put in place, how about that, that overall just managed, you talked about how fast you spun up these new VDI instances. need to be able to do things much simpler? So how does the overall Lifecycle Management fit into this discussion? >> It makes it so much easier. And in the old environment, one, It took a lot of man hours to make change. It was very disruptive, when we did make change, it overburdened, I guess that's the word I'm looking for. It really overburdened our staff to cause disruption to business. That wasn't cost efficient. And then simple things like, I've worked for multi billion dollar companies where we had massive QA environments that replicated production, simply can't afford that at local government. Having this sort of environment lets me do a scaled down QA environment and still get the benefit of rolling out non disruptive change. As I said earlier, it's allowed us to take all of those cycles that we were spending on Lifecycle Management because it's greatly simplified, and move those resources and rescale them in other areas where we can actually have more impact on the business. It's hard to be innovative when 100% of your cycles are just keeping the ship afloat. >> All right, well, nothing better than hearing it straight from the end user, public sector reacting very fast to the COVID-19. And, if you heard him he said, if this is his, before he had run this project, he would not have been able to respond. So I think everybody out there understands, if I didn't actually have access to the latest technology, it would be much harder. All right, I'm looking forward to doing the CrowdChat letting everybody else dig in with questions and get follow up but a little bit more, I believe one more announcement he can and got for us though. Let's roll the final video clip. >> In our latest software release VxRail 4.7.510, We continue to add new automation and self service features. New functionality enables you to schedule and run upgrade health checks in advance of upgrades, to ensure clusters are in a ready state for the next upgrade or patch. This is extremely valuable for customers that have stringent upgrade windows, as they can be assured the clusters will seamlessly upgrade within that window. Of course, running health checks on a regular basis also helps ensure that your clusters are always ready for unscheduled patches and security updates. We are also offering more flexibility and getting all nodes or clusters to a common release level with the ability to reimage nodes or clusters to a specific VxRail version, or down rev one or more nodes that may be shipped at a higher rate than the existing cluster. This enables you to easily choose your validated state when adding new nodes or repurposing nodes in a cluster. To sum up all of our announcements, whether you are accelerating data sets modernization extending HCI to harsh Edge environments, deploying an on-premises Dell Technologies Cloud platform to create a developer ready Kubernetes infrastructure. VxRail is there delivering a turn-key experience that enables you to continuously innovate, realize operational freedom and predictably evolve. VxRail provides an extensive breadth of platform configurations, automation and Lifecycle Management across the integrated hardware and software full stack and consistent hybrid Cloud operations to address the broadest range of traditional and modern applications across Core, Edge and Cloud. I now invite you to engage with us. First, the virtual passport program is an opportunity to have some fun while learning about VxRail new features and functionality and sCore some sweet digital swag while you're at it. Delivered via an augmented reality app. All you need is your device. So go to vxrail.is/passport to get started. And secondly, if you have any questions about anything I talked about or want a deeper conversation, we encourage you to join one of our exclusive VxRail Meet The Experts sessions available for a limited time. First come first served, just go to vxrail.is/expertsession to learn more. >> All right, well, obviously, with everyone being remote, there's different ways we're looking to engage. So we've got the CrowdChat right after this. But Jon, give us a little bit more as to how Dell's making sure to stay in close contact with customers and what you've got for options for them. >> Yeah, absolutely. So as Shannon said, so in lieu of not having done Tech World this year in person, where we could have those great in-person interactions and answer questions, whether it's in the booth or in meeting rooms, we are going to have these Meet The Experts sessions over the next couple weeks, and we're going to put our best and brightest from our technical community and make them accessible to everyone out there. So again, definitely encourage you. We're trying new things here in this virtual environment to ensure that we can still stay in touch, answer questions, be responsive, and really looking forward to, having these conversations over the next couple of weeks. >> All right, well, Jon and Chad, thank you so much. We definitely look forward to the conversation here and continued. If you're here live, definitely go down below and do it if you're watching this on demand. You can see the full transcript of it at crowdchat.net/vxrailrocks. For myself, Shannon on the video, Jon, Chad, Andrew, man in the booth there, thank you so much for watching, and go ahead and join the CrowdChat.
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VxRail: Taking HCI to Extremes
>> Announcer: From the Cube studios in Palo Alto in Boston, connecting with thought leaders all around the world, this is theCube Conversation. >> Hi, I'm Stu Miniman. And welcome to this special presentation. We have a launch from Dell Technologies updates from the VxRail family. We're going to do things a little bit different here. We actually have a launch video Shannon Champion, of Dell Technologies. And the way we do things a lot of times, is, analysts get a little preview or when you're watching things. You might have questions on it. So, rather than me just wanting it, or you wanting yourself I actually brought in a couple of Dell Technologies expertS two of our Cube alumni, happy to welcome you back to the program. Jon Siegal, he is the Vice President of Product Marketing, and Chad Dunn, who's the Vice President of Product Management, both of them with Dell Technologies. Gentlemen, thanks so much for joining us. >> Good to see you Stu. >> Great to be here. >> All right, and so what we're going to do is we're going to be rolling the video here. I've got a button I'm going to press, Andrew will stop it here and then we'll kind of dig in a little bit, go into some questions when we're all done. We're actually holding a crowd chat, where you will be able to ask your questions, talk to the experts and everything. And so a little bit different way to do a product announcement. Hope you enjoy it. And with that, it's VxRail. Taking HCI to the extremes is the theme. We'll see what that means and everything. But without any further ado, let's let Shannon take the video away. >> Hello, and welcome. My name is Shannon Champion, and I'm looking forward to taking you through what's new with VxRail. Let's get started. We have a lot to talk about. Our launch covers new announcements addressing use cases across the Core, Edge and Cloud and spans both new hardware platforms and options, as well as the latest in software innovations. So let's jump right in. Before we talk about our announcements, let's talk about where customers are adopting VxRail today. First of all, on behalf of the entire Dell Technologies and VxRail teams, I want to thank each of our over 8000 customers, big and small in virtually every industry, who've chosen VxRail to address a broad range of workloads, deploying nearly 100,000 nodes today. Thank you. Our promise to you is that we will add new functionality, improve serviceability, and support new use cases, so that we deliver the most value to you, whether in the Core, at the Edge or for the Cloud. In the Core, VxRail from day one has been a catalyst to accelerate IT transformation. Many of our customers started here and many will continue to leverage VxRail to simply extend and enhance your VMware environment. Now we can support even more demanding applications such as In-Memory databases, like SAP HANA, and more AI and ML applications, with support for more and more powerful GPUs. At the Edge, video surveillance, which also uses GPUs, by the way, is an example of a popular use case leveraging VxRail alongside external storage. And right now we all know the enhanced role that IT is playing. And as it relates to VDI, VxRail has always been a great option for that. In the Cloud, it's all about Kubernetes, and how Dell Technologies Cloud platform, which is VCF on VxRail can deliver consistent infrastructure for both traditional and Cloud native applications. And we're doing that together with VMware. VxRail is the only jointly engineered HCI system built with VMware for VMware environments, designed to enhance the native VMware experience. This joint engineering with VMware and investments in software innovation together deliver an optimized operational experience at reduced risk for our customers. >> Alright, so Shannon talked a bit about, the important role of IT Of course right now, with the global pandemic going on. It's really, calling in, essential things, putting, platforms to the test. So, I really love to hear what both of you are hearing from customers. Also, VDI, of course, in the early days, it was, HCI-only-does-VDI. Now, we know there are many solutions, but remote work is putting that back front and center. So, Jon, why don't we start with you as the what is (muffled speaking) >> Absolutely. So first of all, Stu, thank you, I want to do a shout out to our VxRail customers around the world. It's really been humbling, inspiring, and just amazing to see The impact of our VxRail customers around the world and what they're having on on human progress here. Just for a few examples, there are genomics companies that we have running VxRail that have rolled out testing at scale. We also have research universities out in the Netherlands, doing the antibody detection. The US Navy has stood up a floating hospital to of course care for those in need. So we are here to help that's been our message to our customers, but it's amazing to see how much they're helping society during this. So just just a pleasure there. But as you mentioned, just to hit on the VDI comments, so to your points too, HCI, VxRail, VDI, that was an initial use case years ago. And it's been great to see how many of our existing VxRail customers have been able to pivot very quickly leveraging VxRail to add and to help bring their remote workforce online and support them with their existing VxRail. Because VxRail is flexible, it is agile, to be able to support those multiple workloads. And in addition to that, we've also rolled out some new VDI bundles to make it simpler for customers more cost effective cater to everything from knowlEdge workers to multimedia workers. You name it, you know from 250, desktops up to 1000. But again, back to your point VxRail, HCI, is well beyond VDI, it crossed the chasm a couple years ago actually. And VDI now is less than a third of the typical workloads, any of our customers out there, it supports now a range of workloads that you heard from Shannon, whether it's video surveillance, whether it's general purpose, all the way to mission critical applications now with SAP HAN. So, this has changed the game for sure. But the range of work loads and the flexibility of the actual rules which really helping our existing customers during this pandemic. >> Yeah, I agree with you, Jon, we've seen customers really embrace HCI for a number of workloads in their environments, from the ones that we sure all knew and loved back in the initial days of HCI. Now, the mission critical things now to Cloud native workloads as well, and the sort of the efficiencies that customers are able to get from HCI. And specifically, VxRail gives them that ability to pivot. When these, shall we say unexpected circumstances arise? And I think that that's informing their their decisions and their opinions on what their IP strategies look like as they move forward. They want that same level of agility, and ability to react quickly with their overall infrastructure. >> Excellent. Now I want to get into the announcements. What I want my team actually, your team gave me access to the CIO from the city of Amarillo, so maybe they can dig up that footage, talk about how fast they pivoted, using VxRail to really spin up things fast. So let's hear from the announcement first and then definitely want to share that that customer story a little bit later. So let's get to the actual news that Shannon's going to share. >> Okay, now what's new? I am pleased to announce a number of exciting updates and new platforms, to further enable IT modernization across Core, Edge and Cloud. I will cover each of these announcements in more detail, demonstrating how only VxRail can offer the breadth of platform configurations, automation, orchestration and Lifecycle Management, across a fully integrated hardware and software full stack with consistent, simplified operations to address the broadest range of traditional and modern applications. I'll start with hybrid Cloud and recap what you may have seen in the Dell Technologies Cloud announcements just a few weeks ago, related to VMware Cloud foundation on VxRail. Then I'll cover two brand new VxRail hardware platforms and additional options. And finally circle back to talk about the latest enhancements to our VxRail HCI system software capabilities for Lifecycle Management. Let's get started with our new Cloud offerings based on VxRail. VxRail is the HCI foundation for Dell Technologies, Cloud Platform, bringing automation and financial models, similar to public Cloud to On-premises environments. VMware recently introduced Cloud foundation for Delta, which is based on vSphere 7.0. As you likely know by now, vSphere 7.0 was definitely an exciting and highly anticipated release. In keeping with our synchronous release commitment, we introduced VxRail 7.0 based on vSphere 7.0 in late April, which was within 30 days of VMware's release. Two key areas that VMware focused on we're embedding containers and Kubernetes into vSphere, unifying them with virtual machines. And the second is improving the work experience for vSphere administrators with vSphere Lifecycle Manager or VLCM. I'll address the second point a bit in terms of how VxRail fits in in a moment for VCF 4 with Tom Xu, based on vSphere 7.0 customers now have access to a hybrid Cloud platform that supports native Kubernetes workloads and management, as well as your traditional VM-based workloads. So containers are now first class citizens of your private Cloud alongside traditional VMs and this is now available with VCF 4.0, on VxRail 7.0. VxRail's tight integration with VMware Cloud foundation delivers a simple and direct path not only to the hybrid Cloud, but also to deliver Kubernetes at Cloud scale with one complete automated platform. The second Cloud announcement is also exciting. Recent VCF for networking advancements have made it easier than ever to get started with hybrid Cloud, because we're now able to offer a more accessible consolidated architecture. And with that Dell Technologies Cloud platform can now be deployed with a four-node configuration, lowering the cost of an entry level hybrid Cloud. This enables customers to start smaller and grow their Cloud deployment over time. VCF and VxRail can now be deployed in two different ways. For small environments, customers can utilize a consolidated architecture which starts with just four nodes. Since the management and workload domains share resources in this architecture, it's ideal for getting started with an entry level Cloud to run general purpose virtualized workloads with a smaller entry point. Both in terms of required infrastructure footprint as well as cost, but still with a Consistent Cloud operating model. For larger environments where dedicated resources and role-based access control to separate different sets of workloads is usually preferred. You can choose to deploy a standard architecture which starts at eight nodes for independent management and workload domains. A standard implementation is ideal for customers running applications that require dedicated workload domains that includes Horizon, VDI, and vSphere with Kubernetes. >> Alright, Jon, there's definitely been a lot of interest in our community around everything that VMware is doing with vSphere 7.0. understand if you wanted to use the Kubernetes piece, it's VCF as that so we've seen the announcements, Dell, partnering in there it helps us connect that story between, really the VMware strategy and how they talk about Cloud and where does VxRail fit in that overall, Delta Cloud story? >> Absolutely. So first of all Stu, the VxRail course is integral to the Delta Cloud strategy. it's been VCF on VxRail equals the Delta Cloud platform. And this is our flagship on prem Cloud offering, that we've been able to enable operational consistency across any Cloud, whether it's On-prem, in the Edge or in the public Cloud. And we've seen the Dell tech Cloud Platform embraced by customers for a couple key reasons. One is it offers the fastest hybrid Cloud deployment in the market. And this is really, thanks to a new subscription offer that we're now offering out there where in less than 14 days, it can be still up and running. And really, the Dell tech Cloud does bring a lot of flexibility in terms of consumption models, overall when it comes to VxRail. Secondly, I would say is fast and easy upgrades. This is what VxRail brings to the table for all workloads, if you will, into especially critical in the Cloud. So the full automation of Lifecycle Management across the hardware and software stack across the VMware software stack, and in the Dell software and hardware supporting that, together, this enables essentially the third thing, which is customers can just relax. They can be rest assured that their infrastructure will be continuously validated, and always be in a continuously validated state. And this is the kind of thing that those three value propositions together really fit well, with any on-prem Cloud. Now you take what Shannon just mentioned, and the fact that now you can build and run modern applications on the same VxRail infrastructure alongside traditional applications. This is a game changer. >> Yeah, I love it. I remember in the early days talking with Dunn about CI, how does that fit in with Cloud discussion and the line I've used the last couple years is, modernize the platform, then you can modernize the application. So as companies are doing their full modernization, then this plays into what you're talking about. All right, we can let Shannon continue, we can get some more before we dig into some more analysis. >> That's good. >> Let's talk about new hardware platforms and updates. that result in literally thousands of potential new configuration options. covering a wide breadth of modern and traditional application needs across a range of the actual use cases. First up, I am incredibly excited to announce a brand new Dell EMC VxRail series, the D series. This is a ruggedized durable platform that delivers the full power of VxRail for workloads at the Edge in challenging environments or for space constrained areas. VxRail D series offers the same compelling benefits as the rest of the VxRail portfolio with simplicity, agility and lifecycle management. But in a lightweight short depth at only 20 inches, it's adorable form factor that's extremely temperature-resilient, shock resistant, and easily portable. It even meets milspec standards. That means you have the full power of lifecycle automation with VxRail HCI system software and 24 by seven single point of support, enabling you to rapidly react to business needs, no matter the location or how harsh the conditions. So whether you're deploying a data center at a mobile command base, running real-time GPS mapping on the go, or implementing video surveillance in remote areas, you can ensure availability, integrity and confidence for every workload with the new VxRail ruggedized D series. >> All right, Chad we would love for you to bring us in a little bit that what customer requirement for bringing this to market. I remember seeing, Dell servers ruggedized, of course, Edge, really important growth to build on what Jon was talking about, Cloud. So, Chad, bring us inside, what was driving this piece of the offering? >> Sure Stu. Yeah, yeah, having been at the hardware platforms that can go out into some of these remote locations is really important. And that's being driven by the fact that customers are looking for compute performance and storage out at some of these Edges or some of the more exotic locations. whether that's manufacturing plants, oil rigs, submarine ships, military applications, places that we've never heard of. But it's also about extending that operational simplicity of the the sort of way that you're managing your data center that has VxRails you're managing your Edges the same way using the same set of tools. You don't need to learn anything else. So operational simplicity is absolutely key here. But in those locations, you can take a product that's designed for a data center where definitely controlling power cooling space and take it some of these places where you get sand blowing or seven to zero temperatures, could be Baghdad or it could be Ketchikan, Alaska. So we built this D series that was able to go to those extreme locations with extreme heat, extreme cold, extreme altitude, but still offer that operational simplicity. Now military is one of those applications for the rugged platform. If you look at the resistance that it has to heat, it operates at a 45 degrees Celsius or 113 degrees Fahrenheit range, but it can do an excursion up to 55 C or 131 degrees Fahrenheit for up to eight hours. It's also resistant to heat sand, dust, vibration, it's very lightweight, short depth, in fact, it's only 20 inches deep. This is a smallest form factor, obviously that we have in the VxRail family. And it's also built to be able to withstand sudden shocks certified to withstand 40 G's of shock and operation of the 15,000 feet of elevation. Pretty high. And this is sort of like wherever skydivers go to when they want the real thrill of skydiving where you actually need oxygen to, to be for that that altitude. They're milspec-certified. So, MIL-STD-810G, which I keep right beside my bed and read every night. And it comes with a VxRail stick hardening package is packaging scripts so that you can auto lock down the rail environment. And we've got a few other certifications that are on the roadmap now for naval shock requirements. EMI and radiation immunity often. >> Yeah, it's funny, I remember when we first launched it was like, "Oh, well everything's going to white boxes. "And it's going to be massive, "no differentiation between everything out there." If you look at what you're offering, if you look at how public Clouds build their things, but I called it a few years or is there's a pure optimization. So you need to scale, you need similarities but you know you need to fit some, very specific requirements, lots of places, so, interesting stuff. Yeah, certifications, always keep your teams busy. Alright, let's get back to Shannon to view on the report. >> We are also introducing three other hardware-based additions. First, a new VxRail E Series model based on where the first time AMD EPYC processors. These single socket 1U nodes, offer dual socket performance with CPU options that scale from eight to 64 Cores, up to a terabyte of memory and multiple storage options making it an ideal platform for desktop VDI analytics and computer aided design. Next, the addition of the latest Nvidia Quadro RTX GPUs brings the most significant advancement in computer graphics in over a decade to professional work flows. Designers and artists across industries can now expand the boundary of what's possible, working with the largest and most complex graphics rendering, deep learning and visual computing workloads. And Intel Optane DC persistent memory is here, and it offers high performance and significantly increased memory capacity with data persistence at an affordable price. Data persistence is a critical feature that maintains data integrity, even when power is lost, enabling quicker recovery and less downtime. With support for Intel obtain DC persistent memory customers can expand in memory intensive workloads and use cases like SAP HANA. Alright, let's finally dig into our HCI system software, which is the Core differentiation for VxRail regardless of your workload or platform choice. Our joining engineering with VMware and investments in VxRail HCI system software innovation together deliver an optimized operational experience at reduced risk for our customers. Under the covers, VxRail offers best in class hardware, married with VMware HCI software, either vSAN or VCF. But what makes us different stems from our investments to integrate the two. Dell Technologies has a dedicated VxRail team of about 400 people to build market sell and support a fully integrated hyper converged system. That team has also developed our unique VxRail HCI system software, which is a suite of integrated software elements that extend VMware native capabilities to deliver seamless, automated operational experience that customers cannot find elsewhere. The key components of VxRail HCI system software shown around the arc here that include the extra manager, full stack lifecycle management, ecosystem connectors, and support. I don't have time to get into all the details of these elements today, but if you're interested in learning more, I encourage you to meet our experts. And I will tell you how to do that in a moment. I touched on the LCM being a key feature to the vSphere 7.0 earlier and I'd like to take the opportunity to expand on that a bit in the context of VxRail Lifecycle Management. The LCM adds valuable automation to the execution of updates for customers, but it doesn't eliminate the manual work still needed to define and package the updates and validate all of the components prior to applying them. With VxRail customers have all of these areas addressed automatically on their behalf, freeing them to put their time into other important functions for their business. Customers tell us that Lifecycle management continues to be a major source of the maintenance effort they put into their infrastructure, and then it tends to lead to overburden IT staff, that it can cause disruptions to the business if not managed effectively, and that it isn't the most efficient economically. Automation of Lifecycle Management and VxRail results in the utmost simplicity from a customer experience perspective, and offers operational freedom from maintaining infrastructure. But as shown here, our customers not only realize greater IT team efficiencies, they have also reduced downtime with fewer unplanned outages, and reduced overall cost of operations. With VxRail HCI system software, intelligent Lifecycle Management upgrades of the fully integrated hardware and software stack are automated, keeping clusters and continuously validated states while minimizing risks and operational costs. How do we ensure Continuously validated states for VxRail. VxRail labs execute an extensive, automated, repeatable process on every firmware and software upgrade and patch to ensure clusters are in continuously validated states of the customers choosing across their VxRail environment. The VxRail labs are constantly testing, analyzing, optimizing, and sequencing all of the components in the upgrade to execute in a single package for the full stack. All the while VxRail is backed by Dell EMC's world class services and support with a single point of contact for both hardware and software. IT productivity skyrockets with single click non disruptive upgrades of the fully integrated hardware and software stack without the need to do extensive research and testing. taking you to the next VxRail version of your choice, while always in a continuously validated state. You can also confidently execute automated VxRail upgrades. No matter what hardware generation or node types are in the cluster. They don't have to all be the same. And upgrades with VxRail are faster and more efficient with leapfrogging simply choose any VxRail version you desire. And be assured you will get there in a validated state while seamlessly bypassing any other release in between. Only VxRail can do that. >> All right, so Chad, the lifecycle management piece that Shannon was just talking about is, not the sexiest, it's often underappreciated. There's not only the years of experience, but the continuous work you're doing, reminds me back the early vSAN deployments versus VxRail jointly developed, jointly tested between Dell and VMware. So bring us inside why, 2020 Lifecycle Management still, a very important piece, especially in the VM family line. >> Yes, Stu, I think it's sexy, but, I'm pretty big nerd. (all laughing) Yeah, this is really always been our bread and butter. And in fact, it gets even more important, the larger the deployments come, when you start to look at data centers full of VxRails and all the different hardware software, firmware combinations that could exist out there. It's really the value that you get out of that VxRail HCI system software that Shannon was talking about and how it's optimized around the VMware use case. Very tightly integrated with each VMware component, of course, and the intelligence of being able to do all the firmware, all of the drivers, all the software all together in tremendous value to our customers. But to deliver that we really need to make a fairly large investment. So as Shannon mentioned, we run about 25,000 hours of testing across Each major release for patches, express patches, that's about 7000 hours for each of those. So, obviously, there's a lot of parallelism. And we're always developing new test scenarios for each release that we need to build in as we as we introduce new functionality. And one of the key things that we're able to do, as Shannon mentioned, is to be able to leapfrog releases and get you to that next validated state. We've got about 100 engineers just working on creating and executing those test cases on a continuous basis and obviously, a huge amount of automation. And we've talked about that investment to execute those tests. That's one worth of $60 million of investment in our lab. In fact, we've got just over 2000 VxRail units in our testbed across the US, Shanghai, China and Cork, Ireland. So a massive amount of testing of each of those components to make sure that they operate together in a validated state. >> Yeah, well, absolutely, it's super important not only for the day one, but the day two deployments. But I think this actually a great place for us to bring in that customer that Dell gave me access to. So we've got the CIO of Amarillo, Texas, he was an existing VxRail customer. And he's going to explain what happened as to how he needed to react really fast to support the work-from-home initiative, as well as we get to hear in his words the value of what Lifecycle Management means. So Andrew, if we could queue up that customer segment, please? >> It's been massive and it's been interesting to see the IT team absorb it. As we mature, I think they embrace the ability to be innovative and to work with our departments. But this instance, really justified why I was driving progress. So fervently why it was so urgent today. Three years ago, the answer would have been no. We wouldn't have been in a place where we could adapt With VxRail in place, in a week we spun up hundreds of instant balls. We spun up a 75-person call center in a day and a half, for our public health. We rolled out multiple applications for public health so they could do remote clinics. It's given us the flexibility to be able to roll out new solutions very quickly and be very adaptive. And it's not only been apparent to my team, but it's really made an impact on the business. And now what I'm seeing is those of my customers that work, a little lagging or a little conservative, or understanding the impact of modernizing the way they do business because it makes them adaptable as well. >> Alright, so great, Richard, you talked a bunch about the the efficiencies that that the IT put in place, how about that, that overall just managed, you talked about how fast you spun up these new VDI instances. need to be able to do things much simpler? So how does the overall Lifecycle Management fit into this discussion? >> It makes it so much easier. And in the old environment, one, It took a lot of man hours to make change. It was very disruptive, when we did make change, it overburdened, I guess that's the word I'm looking for. It really overburdened our staff to cause disruption to business. That wasn't cost efficient. And then simple things like, I've worked for multi billion dollar companies where we had massive QA environments that replicated production, simply can't afford that at local government. Having this sort of environment lets me do a scaled down QA environment and still get the benefit of rolling out non disruptive change. As I said earlier, it's allowed us to take all of those cycles that we were spending on Lifecycle Management because it's greatly simplified, and move those resources and rescale them in other areas where we can actually have more impact on the business. It's hard to be innovative when 100% of your cycles are just keeping the ship afloat. >> All right, well, nothing better than hearing it straight from the end user, public sector reacting very fast to the COVID-19. And, if you heard him he said, if this is his, before he had run this project, he would not have been able to respond. So I think everybody out there understands, if I didn't actually have access to the latest technology, it would be much harder. All right, I'm looking forward to doing the CrowdChat letting everybody else dig in with questions and get follow up but a little bit more, I believe one more announcement he can and got for us though. Let's roll the final video clip. >> In our latest software release VxRail 4.7.510, We continue to add new automation and self service features. New functionality enables you to schedule and run upgrade health checks in advance of upgrades, to ensure clusters are in a ready state for the next upgrade or patch. This is extremely valuable for customers that have stringent upgrade windows, as they can be assured the clusters will seamlessly upgrade within that window. Of course, running health checks on a regular basis also helps ensure that your clusters are always ready for unscheduled patches and security updates. We are also offering more flexibility and getting all nodes or clusters to a common release level with the ability to reimage nodes or clusters to a specific VxRail version, or down rev one or more nodes that may be shipped at a higher rate than the existing cluster. This enables you to easily choose your validated state when adding new nodes or repurposing nodes in a cluster. To sum up all of our announcements, whether you are accelerating data sets modernization extending HCI to harsh Edge environments, deploying an on-premises Dell Technologies Cloud platform to create a developer ready Kubernetes infrastructure. VxRail is there delivering a turn-key experience that enables you to continuously innovate, realize operational freedom and predictably evolve. VxRail provides an extensive breadth of platform configurations, automation and Lifecycle Management across the integrated hardware and software full stack and consistent hybrid Cloud operations to address the broadest range of traditional and modern applications across Core, Edge and Cloud. I now invite you to engage with us. First, the virtual passport program is an opportunity to have some fun while learning about VxRail new features and functionality and sCore some sweet digital swag while you're at it. Delivered via an augmented reality app. All you need is your device. So go to vxrail.is/passport to get started. And secondly, if you have any questions about anything I talked about or want a deeper conversation, we encourage you to join one of our exclusive VxRail Meet The Experts sessions available for a limited time. First come first served, just go to vxrail.is/expertsession to learn more. >> All right, well, obviously, with everyone being remote, there's different ways we're looking to engage. So we've got the CrowdChat right after this. But Jon, give us a little bit more as to how Dell's making sure to stay in close contact with customers and what you've got for options for them. >> Yeah, absolutely. So as Shannon said, so in lieu of not having done Tech World this year in person, where we could have those great in-person interactions and answer questions, whether it's in the booth or in meeting rooms, we are going to have these Meet The Experts sessions over the next couple weeks, and we're going to put our best and brightest from our technical community and make them accessible to everyone out there. So again, definitely encourage you. We're trying new things here in this virtual environment to ensure that we can still stay in touch, answer questions, be responsive, and really looking forward to, having these conversations over the next couple of weeks. >> All right, well, Jon and Chad, thank you so much. We definitely look forward to the conversation here and continued. If you're here live, definitely go down below and do it if you're watching this on demand. You can see the full transcript of it at crowdchat.net/vxrailrocks. For myself, Shannon on the video, Jon, Chad, Andrew, man in the booth there, thank you so much for watching, and go ahead and join the CrowdChat.
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Dell EMC: Cloud Data Protection Momentum
from the silicon angle media office in Boston Massachusetts it's the cube now here's your host David on tape the imperative to protect data has never been more pressing as companies transform themselves from businesses into digital businesses the intrinsic value of their data Rises exponentially the problem for infrastructure pros is that everything in IT is additive it seems like nothing ever dies which means more things to manage now think about that when you're protecting data you have bare metal VMs now containers you've got cloud you got to worry about the edge all this data needs to be protected not only does this increase complexity it expands the attack surface for adversaries wanting to steal or ransom your data at the heart of all this is a build out of a massively global distributed cloud we saw wave 1 of the cloud which was public wave 2 was really hybrid and that's evolving now in parallel you're seeing the emergence of multi cloud and as I said these earlier trends are additive they're not replacements and with me to discuss these important issues and how Dell EMC specifically is pivoting toward cloud data protection is Beth Phelan who is the president of Dell emcs Data Protection Division that's great to see you well good to be here again so we know the world is hybrid it's a fundamental the on-prem stuff is part of the fundamental digital digital transformations of these these companies and now you've got data protection for the cloud so what do you see happening in that world yeah let's start with what we're seeing in the market we recently remade on our global data protection index we've been doing it for many years and we've been really using that to help us understand the landscape and what our customers need and first not surprisingly it shows that continued trend of movement and reliance towards cloud environments for business applications continuing to increase on top of that the customers despite that are continuing to struggle with ensuring they have the right data protection for their cloud environments right so they're they're struggling you see that we see that as well what what's going on there well what is the data tell you yeah first of all more than half of the customers don't have a comprehensive data protection solution for their Salas cloud native and multi cloud environments more than two-thirds of the customers who may be relying on their cloud service providers for data protection say that they do not have a solution that covers all of their workloads so whether they're working with a cloud service provider or some other vendor they're being really clear that they do not have a comprehensive approach to cloud data protection yeah so I mean you see the cloud adoption is going like crazy but it seems like the data protection component is lagging how is that affecting the traction in your business yeah you know it's a double-edged sword right on one level customers see the advantages of moving to a cloud on the other hand you know they are really looking for vendors that they can partner with to still have the same confidence that the data is protected that they have on Prem and what we're seeing now is that customers are turning to us to help solve that problem we have over a thousand customers using Dell EMC for their Cloud Data Protection and we're narrowing in on three exabyte the data that we're currently protecting in the cloud so it's happening yeah that's pretty good traction so I want to talk about VMware obviously VMware is the linchpin of many customers hybrid strategy and it's a clearly an important component of Dell technologies talk a little bit about the relationship between Dell EMC data protection specifically and VMware I'm interested in you know they've announced project tenzou and there's kubernetes how are you guys working together to really deliver a value for customers so we are super excited about the opportunity to work so closely with VMware because as they're cut in their domain we're working directly with them and that's an advantage that comes with being part of the dell technologies family and so we were the first company to bring data protection for were kubernetes environments out to market it's available now so you'll see us bring that into the tenzou mission-critical has been moved forward partnering closely with with vmware and of course we're already fully certified for vmware cloud it's really an ongoing regular conversation about how we can work together to bring the best to our customers so Beth I gotta ask you so you're part of your role as the leader of the the division is obviously you gotta get a lot of mouths to feed big division you got to make your plan you got to deliver for customers but strategy is another key component of this how do all these cloud trends shape your strategy so core to our strategy is to be the essential provider of data protection for multi cloud environments so no matter where customers are choosing to deploy their applications they can have the same confidence that they always did that that data is protected and the way they can get it back so that's core and if you want three words to remember for our strategy think VMware cloud and cyber cloud is central to it and you're going to be hearing a lot more about it in the weeks and months ahead okay so I gotta ask you break out your binoculars maybe even the telescope what are the future what are the future's look like when you think about the division and the market so we've been talking about cloud for a long time but we are still in the middle of this journey customers are going to rely on the cloud even more for additional use cases and especially in the data protection space right now we're seeing backup to the cloud dr to the cloud but the future will include cyber resiliency that's leveraging cloud deployments you're also going to see more and more of an emphasis on people leveraging SAS for their software consumption and for us that means not only protecting SAS applications but it also means giving customers the option to consume data protection in a SAS model we already do that today with things like cloud snapshot manager with things like the power protect management and orchestration but you're going to see us do even more of that because they're just incredible benefits of people leveraging sass to consume their software data constantly evolving lamps landscape data protection has to evolve with it Beth thanks so much for thank you and thank you keep it right there we'll be right back right after this short break from world famous cloud Studios Dell Technologies presents the world's number one show on data protection solutions for today's organizations it's proven in modern magazine with Jake and Emmy hello everyone and welcome to the premiere of PM magazine where we cover the proven Dell technology solutions that you've come to rely on and the latest modern innovation driving powerful data protection for the future I recently spent some quality time with one of our customers and I learned a thing or two about Dell proven data protection solutions let's watch the clip we've always relied on tell performance efficiency and scale to help us keep pace with our data protection needs but there's so much more for example we've been crushing it with Dell cloud data protection for backup to the cloud in cloud backup cloud tearing cloud dr uh-huh look at the picture it's a huge business advantage how so our costs are down we spend less time on management we're meeting our service levels and we have peace of mind that all of our data is protected right awesome did you talk about how Dells agile development approach is accelerating the speed at which we deliver customer value yes and how cloud capabilities will continue to grow yes and about VMware protection yes and cyber recovery yes I mean we covered all of that as well as the mega trends that require data protection with a modern approach well modern is exactly what our guests today are here to discuss Jake he is Ken fatale a noted data protection expert and joining us from the field on her vacation in the Bahamas is Barbara Penner of the data management Institute thank you both for being here so Ken what should our viewers think about when they hear the phrase modern data protection they should think new requirements for modern applications cloud native workloads Cubana is multi-cloud and data services to name a few Barbara would you add anything to that list I would add business service recovery on premises or in the cloud autonomous protection to auto detect and protect workloads across edge core and cloud infrastructure and lastly all of this must operate at global scale thank you both this is exactly where we're heading with Dell power protect solutions well it's time for a break but when we come back we've got something special in store for you don't we Jake I was hoping you forgot oh no someone learned how to make cream puffs and it did not turn out well for him yeah my apologies in advance to my mother who tried to show me around the kitchen but as you can see we'll be right back [Music] we're back with Rob and Rob Emslie who's the director of product marketing for Delhi MCS data protection division Rob good to see you hi Dave good to be back so we just heard from Beth about some of the momentum that you guys have from your perspective from a product angle what is really driving this yeah well one of the things that we've you know definitely seen is that as we talk to our customers both existing and new customers cloud journeys is is top of mind for all of the CIOs it's being driven by either the desire to drive efficiency take out costs and data protection is one of the the most common use cases and one of the things that we find is that there's four use cases for data protection that we see long term retention of data cloud disaster recovery backup to the cloud and the emerging desire to stand up new applications in the cloud that need to be protected so backup in the cloud really completes the four major use cases well one of the things I think is really important this market is that you deliver optionality to your customers so how are our customers enabling these use cases yeah so the the first two UK's first two use cases of long term retention and cleitus recovery is is really driven by our software on our appliances both of those are really predicated based upon the assumption that customers are going to deploy data protection on premises to protect their on-premises workloads and then it's here to the cloud or which is becoming more common used to cloud as a disaster recovery target you know it's delivered by our data protection software and that's either in a software form factor or that software delivered in an integrated appliance form factor so let's talk about purpose-built backup appliances I think you know our friends at IDC I think you know coined that they tracked that market for a while you guys have been a leader there the acquisition of data domain obviously put you in a really strong position give us the update there is it's still a vibrant market is it growing what's the size it's it look like yeah so as we look at 2020 you know IDC forecasts the market size to be a little under five billion dollars so it's still a very large market the overall market is growing at a little over four percent but the interesting thing is that if you think about how the market is is made up it's made up of two different types of appliances one is a target appliance such as data domain and the new power protect dd and the other is integrated appliances where you integrate the target appliance architecture with data protection software and it's the integrated appliance part of the market that is really growing faster than the other part of the of the people being market it's actually growing at 8% in fact IBC's projection is that by 2022 half of the purpose-built back to appliance market will be made up of integrated appliance solutions so it's growing at twice the overall market rate but you guys have two integrated appliances what why - how should people think about those yeah so a little under three years ago we introduced a new integrated appliance the called the integrated data protection appliance it was really the combination of our backup software with our data domain appliance architecture and the integrated air protection appliance has been our workhorse for the last three years really allowing us to to support that that fastest-growing segment of the market in fact last year the integrated air protection appliance grew by over a hundred percent so triple digit growth was great you know it's something that you know allows us to address all market segments all the way down to SMB all the way to the enterprise but last year one of the things you may remember at Delta Nadi's world is we introduced our power to protect portfolio you know and that constituted power protect data manager our new software to find platform as well as the delivery of packet there in an integrated appliance form-factor with perfectly x400 so that's really our our new scale out data protection appliance we've never had a scale out appliance in the architecture before in the portfolio before and that gives us the ability to offer customers choice scale up or scale out integrated and target and with the X 400 it's available is a hybrid configuration or it's also our first or flash architecture so really we're providing customers with the existing software solutions that we've had in the market for a long time an integrated form factor with the integrator protection appliance as well as the brand-new software platform that will really be our innovation engine that will be where we'll be looking at supporting new workloads and certainly leaning into how we support cloud air protection and the hybrid cloud reality of the next decade okay so one of the other things I want to explore is we've heard a lot about your new agile development organization Beth has talked about that a lot and the benefit obviously is you're more you're able to get products out more quickly respond to market changes but ultimately the proof is in translating that development into product what can you tell us about how that's progressing yep so certainly with Papa Tech Data Manager and the X 400 that really is the the epicenter of our agile product development activities you know we've moved to a three-month cadence for software releases so working to deliver a small batch releases into the market much more rapidly than we've ever done before in fact since we introduced palpitate Denham manager where we we shipped the first release in July we're now at the third iteration of palpitate Data Manager and therefore the third iteration of the x100 appliance so there's three things that you know I'd like to highlight within the x100 appliance specifically first is really the the exciting news that we've introduced support for kubernetes so we're really the first you know large enterprise data protection vendor to to lean into providing kubernetes data protection so that becomes the vitally important especially with the developments over our partner in VMware with vSphere 7 with the introduction of tan zoo and the reality is that customers will have both these fear virtual machines and kubernetes containers working side-by-side and both of those environments need to be protected soap a patek denim algae and the x400 appliance has that support available now for customers to take advantage of second we talked about long-term retention of of data in the cloud the x100 appliance has just received the capabilities to also take part in long term retention to AWS so those are two very important cloud capabilities that are brand-new with the excellent appliance and then finally we introduced yet 400 appliance with a maximum configuration of four capacity cubes rough-and-tough that was 400 terabytes of usable capacity we've just introduced support of 12 capacity cubes so that gives the customers the ability to scale out the x100 appliance from 64 terabytes all the way to over a petabyte storage so now if you look at our two integrated appliances we now cover the landscape from small numbers of terabytes all the way through to a petabyte of capacity whether or not you pick a scale up architecture or a scale length architecture yeah so that really comes back to the point I was making about optionality and kubernetes is key it's gonna be a linchpin obviously a portability for multi cloud sets that up as we've said it's it's not the be-all end-all but it's a really necessary condition to enable multi cloud which is fundamental to your strategy absolutely alright Rob thanks very much for coming on the cube it's great to have you thanks Dave and thank you for watching everybody this is Dave Volante for the cube we'll see you next time [Music]
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Rohit Ghai, RSA | RSAC USA 2020
>> Narrator: Live from San Francisco it's theCUBE covering RSA Conference 2020 San Francisco brought to you by SiliconANGLE media. >> Welcome back, everybody. Jeff Frick here with theCUBE. We are at the RSA 2020, a really special segment. As you can tell it's really quiet here, it's not like normal CUBE action, we are here before the expo hall even opens on Thursday morning with a very special guest, we pulled them away from a crazy busy week if not more, it's Rohit Ghai the president of RSA, Rohit great to see you again. >> Always a pleasure, thanks Jeff. >> Absolutely, so I was really looking forward to this, I was really impressed by the opening keynotes, first it rolled out George Takei, that's a pretty bold move even more bold is to try to follow him up. >> Totally (laughing) >> So congratulations, and you know, that was pretty brave. >> I appreciate it, thank you. That was quite a, you know, quite a hurdle to got to follow George Takei. >> Right, and I just want to get kind of these other things that were kind of bubbling above the surface out of the way you know, a big piece of news, I think a week it came out before the show is that RSA was sold to Symphony I believe? >> Rohit: Symphony Technology Group. >> Right, so give us a little bit of the story there. >> Absolutely, so you know we entered into a definitive agreement, Symphony Technology Group acquiring RSA from Dell Technologies. What this does is this it basically clarifies the swim lanes for Dell Technologies to focus on intrinsic security and RSA can focus on managing digital and cyber risk, and you know, we are excited about the opportunity to become agile and independent and you know, kind of play in a smaller company setting to pursue our future, so we are super excited to be part of Symphony. >> Yeah, that's great, and the other thing that's kind of a pall, I mean just to put it out there is the corona virus thing. And you know, Mobile World Congress, a completely different show but a big show, probably the first big show of our industry this year was canceled. A hundred thousand plus people, so I just am just wondering if you can share kind of what were some of your thoughts and the team's thoughts 'cause we were all curious to see well how is this going to happen, there was a couple of drop outs but I think it's been a very good week. >> It has been a great week, you know what I'll say is it was a demonstration of resilience on part of the attendees, you know when we analyzed the situation what we noted was about 82 plus percent of our attendees are from the Americas right, so there was a core set of attendees that were perhaps not as impacted in terms of travel, et cetera, so we decided to move forward, we've been in close collaboration with the CDC and the mayor's office right here, Major London Breed's office right here is SF to make sure it's going to be a safe event for everyone and you know, the team put together a great kind of set of measures to make sure everyone has hand sanitizer. >> Great, great. >> And you know, we made sure we did what was needed to manage the risk and ensure resilience through this sort of you know very global risk that is playing out, so very proud of the team, and we garnered 40 thousand plus attendees despite you know, despite the coronavirus issue. >> You know, good job I am sure it was touch and go and a real sensitive situation and I can tell you a lot of other people and event organizers you know, were getting ready to head into a very busy event season, it's what we do and so, you know nice kind of lead indicator from you to execute with caution. >> I appreciate it, thank you. >> So let's jump into the fun stuff. So your key note was not really talking that much about bad guys and technology and this and that, you talked about story telling and you got very much into kind of the human element, which is the theme this year, but really the role of stories, the importance of stories, and most importantly for the security industry to take back their story and not let it get away from them. >> You summed it up really well Jeff, and you know what I said is hey if the theme of the conference is the human element, let's explore what intrinsically makes us human and the point, you know you've all know that it is stories that makes us human and I feel we've lost control of the narrative as an industry and as such we need to take that back and make sure we clarify the role of all the human characters in our story because until we do that, until we change our story we have no shot at changing our reality. >> Right, but you're kind of in a weird spot right, it's the classic spy dilemma. You can't necessarily tell people what you know because then they'll know that you know it and you might not be able to get more or better information down the road, so as you said in you keynote you don't necessarily have the ability to celebrate your wins, and a DDoS attack thwarted doesn't make the news. I keep thinking it's like ref in a game or like a offensive lineman in football you only hear about them on that one play when they get the holding call, not the 70 other plays were they did their job. >> Rohit: Totally, totally. >> So it's a unique challenge though >> It is, it is a challenge, it is not an easy problem and you know, there is a couple of recipes that I put out there for us to consider as an industry is you know, recipe one is we can celebrate our successes at a collective level right so, just like we put out breach reports, et cetera, in terms of what the statistics are, where the breaches are animating from we can talk about defensive strategies that are working at a collective level as an industry and share that sort of best practices recipes to win, that would be a fine start. I think another area, another point that I made was that we don't have to win for the hacker to lose. 71% of the breaches were motivated by financial gains, right, and as such if we, despite breaches, which is not a win for us, if we deny financial gain to the hackers we make them lose and they are subject to the same laws of economics, they have a profit and loss statement, they are spending resources for gain and when we deny them gain we make them lose, so those are a couple of ideas on how we can begin to change the narrative. >> Right. So the other piece of the human part is the rise of the bots, right, and the raise of AI and the rise of these increasingly smart and sophisticated machines. I think I saw one of those reports that we talk about on air was you know that people are an increasingly targeted group we hear it all the time, we hear about social engineering. As that gets more complicated, how does the role of people change? 'Cause clearly they can't monitor tens and tens and hundreds of thousands of concurrent attacks all the time. >> Absolutely, so you know the bad guys are using AI you know I cited the example of a deep fake audio clip that actually duped the CEO into initiating a wire transfer so they are using all these sophisticated attacks so to your point, we cannot rely on the end user to discern through these very sophisticates. It's unfair for us to think of them as the first line of defense, we have to on the IT side, we have to bring in technology, make the technology more usable, so you don't have to pay attention to this one millimeter by one millimeter lock at the corner of the browser to realize whether a web interaction is safe or not. We need to make more usable software, we need to do a better job of managing and reducing vulnerabilities to reduce the attack surface so IT has to step up in that regard, and then on the security teams I think they have to step up to use AI to detect bot initiated attacks so we are not leaning on the human to discern what is an anomalous interaction and what could be a phishing or a smishing attack, et cetera, you know we need to bring AI to fight the good fight on our behalf. >> Right. So the other kind of angle on that I thought was really interesting, Wendy's keynote, a couple of keynotes after yours from Cisco talked about, you know, a theme we see over and over in tech which is really kind of the democratization of security and get it out of just the hallowed halls of the super billion CSOCs and technologists that are just security and open it up to everybody so make them part of the solution and not those pesky people that keep clicking on links that they are not supposed to. >> Absolutely. She did a great job of kind of making that point and you know the way I think about it is again we need to move from a culture of elitism to a culture of inclusion. Until we really get the steaming going, not just within the security professionals which we are doing a better job of certainly in the industry, but we have to team with the user, the IT and the business teams in order to have a shot at tipping the balance in our favor. >> Yeah, it's really funny 'cause that kind of democratization theme is something that we see kind of across many levels of technology, whether it's in big data, can get away from the data scientists, in doing your own reports, in having access to your own marketing material and you know, so it's kind of funny that now we are just hearing it here I guess the last bastion of we're the smartest people in the room, no no, you need to use all the brain power. >> All the brain power. I use the phrase let's stop being STEM snobs and let's be more inclusive, and you know garner the entire spectrum of the diverse talent pool that we have available and you know making the point, perhaps a provocative point, that the cyber talent gap, a bit of it might be actually self-inflicted because we have been in this sort of elitism mindset. >> Right, and I think one of the themes that you talked about in you keynote was because of kind of the elite mindset we only want to focus on the elite challenges and in fact it's not the hardest challenges that are necessarily the most dangerous or the ones that are more frequently used, it doesn't have to be the craziest hardest way in. >> It absolutely does not. The point I made was preparing for the worse does not prepare you for the likely and the statistics are overwhelming. 60% of the breaches were on the back of six stolen credentials. That's a pretty table stakes basic issue that ought to be just taken off the table, and if we take care of the basics then we can focus our energy on the corner cases but let's first prepare for the likely before we get to the worst situations. >> Right. So Rohit I'm just curious to get your take as you have been here for the last couple of days, you know you did a whole lot of work getting into that keynote and getting this thing up and off the ground but you've had a couple of days to be here walked around, talked to a lot of customers and clients, partners, I wonder if there is anything that's kind of come up as a theme that you either didn't expect or kind of reinforced some of thoughts that you had coming into this week. >> Absolutely. I think if I would've net it out Jeff what I'm sensing is there is a whole movement to shift security left, which is this whole idea of IT stepping up as the first line of defense, reduce cyber exposure, take care of patching, multi-factor authentication, reduce the attack surface intrinsic security right so DevOps and SecDevOps take care of it right up front before the apps even get built right, then there is another movement to shift things right which is take care of the new aspects of the attack surface right, what the hacker always take advantage of are the areas where they sense we are unprepared and for a long time they've seen us being unprepared in terms of reducing the attack surface and then they go after the new aspects of the attack surface and what are those? IT, IoT, OT, data as an attack surface and the Edge right, so these are areas were there is a lot of activity, a lot of innovation, you know, on the floor here if you walk the corners shifting left shifting right as in all the new aspects of the attack surface. I am seeing a lot of conversations, a lot of innovation is that area. >> Yeah. Well, there's certainly no shortage of innovation in the companies here and in fact I think it's probably one of the biggest challenges that I think of from a virus perspective is to walk this floor and to figure it all out 'cause I don't know how many thousand of vendors there are but there's really big ones and there is lot's of little ones like you said tucked in the corner in kind of the cutting edge of the innovation. What advice do you give to people who is their first time coming to RSA? >> Yes, I think you know, it's a huge challenge for customers, there's 14 of every category. I think the customers what they have to see is they have to think about the recipe rather they have to focus not on the tool but the concept behind the tool, and think about the architecture right and they should seek out vendors that take this platform approach. It is, you know, the market hasn't consolidated that much where they can just go to a few vendors but when they build that architecture they should choose vendors that behave well as a puzzle piece in the jigsaw puzzle that our customers are having to assemble together right, that they are investing in the API integrations on the edges so they can slot in and be part of a broader solution. That's a key, key criteria that customers should utilize in their selection of the vendors. >> Yes, that's good. That's good advice, and they should be listening. So Rohit, thanks again for your time. Congratulations on a week and I hope you get that weekend of absolutely nothing coming up in just a couple of days that you talked about. >> I absolutely do. The joke I made was, you know, the only time I'm okay being labeled as useless is the weekend after RSA conference. So, I fully look forward to being useless over this weekend, it's been a great week and thank you again for having me. >> All right, two more days, 48 hours. All right, thanks again. He's Rohit, I'm Jeff, you're watching theCUBE. We're at RSA 2020, the year we're going to know everything with the benefit of hindsight. We're not quite there yet but we're trying yo get a little closer. Thanks for watching, we'll see you next time. (upbeat music)
SUMMARY :
brought to you by SiliconANGLE media. Rohit great to see you again. even more bold is to try to follow him up. That was quite a, you know, and you know, we are excited about the opportunity And you know, Mobile World Congress, and you know, the team put together a great kind of you know, despite the coronavirus issue. and so, you know nice kind of lead indicator from you and you got very much into kind of the human element, and the point, you know you've all know down the road, so as you said in you keynote and they are subject to the same laws of economics, and the rise of these increasingly smart at the corner of the browser to realize of just the hallowed halls of the super billion CSOCs and the business teams in order to have a shot at and you know, so it's kind of funny and you know making the point, and in fact it's not the hardest challenges and the statistics are overwhelming. that you either didn't expect a lot of innovation, you know, on the floor here in kind of the cutting edge of the innovation. It is, you know, the market hasn't consolidated that much and I hope you get that weekend of absolutely nothing and thank you again for having me. We're at RSA 2020, the year we're going to know everything
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Breaking Analysis | VMworld 2019
>> live from San Francisco, celebrating 10 years of high tech coverage. It's the Cube covering Veum World 2019. Brought to you by VM Wear and its ecosystem partners. >> Welcome back, everyone. Day three Q coverage here in San Francisco for V emerald. 2019. I'm just for a student, Um, in here with David Lan. Take days free kick off. We have two sets wall to wall coverage. Guys, this is the time where we get to take a deep breath two days under our belts look and reflect on all the news we've covered in a dark to last analysis sessions but also kind of riff on. We got two nights in hallway conversations we learned a lot of the party means do. I learned a lot last night. Dave. I know you. You learned a lots, do you, Thomas? When things that the chatter Certainly twittersphere hashtag the emerald. A lot of action on there, but it's the hallway conversations. It's the party that people have a few cocktails in them day that you start to hear the truth. The real deal comes out, >> No doubt. And and again Jon Stewart, there's real concern over from the from the practitioners we talked to about this acquisition spree. Are they going to be integrated? Are they going to just throw all this stuff at us and keep jamming products and service is down our throats? Or is this going to be a coherent set of solutions that solves our problem? We also had a little little interesting side conversation about, you know, Snowflake, Frank's lumens new company and how basically Frank is bringing back the Pirates from Data Domain and from service. Now Mike Scarpelli is over there. He's a rock star. CFO Beth White is eventually is back over there. And Frank's Lupin. He's the guy who takes companies from, you know, 100 million to a billion, so that's gonna be >> very serious money making him going on there. >> We have been following his career for a number of years now. We watched him take data domain. We watched him pull that that rabbit out of his hat with the sale with net app, and then the emcee swooped in. And then we saw what he did service. Now we've documented this is an individual to watch, you know, >> he's a world class management team member I mean, he's executes. >> Oh, yeah, no doubt. And >> he has >> a formula that's been proven and in time and time again. And to me, the biggest testament salute Min is the success of the continued success of Data Domain. After he left Hey, he really helped clean up the emcees data protection mess. Um, and then the second thing is, look at service now is performance after he left, I haven't missed a beat. And, yeah, John Donahoe, great executive and all, but it's because Frank's Lubin had everything in place and that was a really well run >> dry. And they got a nice little oracle like business model. >> Yeah. No, you're right. They kind of, you know, the big complaint now as well. Your price is too high that Oracle. >> What have you learned? What you hear in the hallways? I mean, a lot of chatter. >> Yes, John, we We've been reflecting back a lot. It's 10 years in 10th year of the Cube here and back here in San Francisco. The new Mosconi, our third show that I've been at this year in Mosconi and we always track year to year. But since it's been what 45 years since we were here for VM World. When I talked to the average vendor. When I talk to you know, the analysts here were like, Oh, thank goodness we're not in Vegas. When I talked to the average attendee, they're like, Oh my God, what happened to San Francisco since last time we were here? It is too expensive. And the experience walking around San Francisco has really not nearly as nice as it might have been five or 10 years ago. And many of them we were talking to, Ah, woman that runs an event that has been Vegas in San Francisco. And she said, Oh, we did in San Francisco and got tremendous feedback. Don't do it there again. Brings back to Vegas both for costs and the enjoyment of being around the environment. >> Where was a shit show here in San Francisco is horrible right now, I got to say to your right eye was walking this morning from my hotel. Literally. A homeless person passed out the middle of the sidewalk. Um, your smells like urine. It's P, and it's It's just I mean, it's really bad this tense now. I mean City of San Francisco is gonna do some. Mosconi, by the way, has been rebuilt. Awesome. So, you know, in terms of the new Mosconi stew, that's a serious upgrade. Hotel rooms are scarce and just the homeless problem. It's just ridiculous. I don't know what they're >> doing. So one of the other big things when I was reflecting coming into here two years ago when VM wear really started down right before the war on AWS announcement, they made a big announcement. IBM because they had sold off the cloud air toe Oh, VH And for two years Oh, VH was a big partner, Talked about that transition, said we handed off this great asset over h isn't here at the show. I was like, Oh, my gosh, you know, that was, you know, such a big story and other companies like New >> 12. That's good. One lets someone who's not at the show and why. Yeah, oh, VH wired to hear >> They aren't here because, well, they've got customers. More of them are in Europe That was supposed to be a big entry into the United States. Obviously, it wasn't as valuable for them to be here, even though I'm sure they're still part of that service provider ecosystem. They have other big one for us, and we've had on the Cube Nutanix. You know, we've had Dheeraj Pandey. First time we had him on was that this show is still the majority of Nutanix. Customers are VM where customers I've talked to lots of Nutanix customers at the event, even part of the analyst event. Some of the customers I talked to were like, Oh, yeah, my hardware stacks Nutanix and amusing NSX. And I'm using other things there. But they are not here. They're not allowed to be at the show. And I >> mean, they were blatantly told they can't come. >> They can't come here. They can't come to the regional things. They can't do the partner things. So that that that relationship is definitely >> from red hat. What kind of presence have you seen from Red s? >> So their number companies like red Hat that they're kept at a lower level of sponsorship. So they're here. They participate, you know. Open shift, of course, is you know, big enemy for cloud native. Lots of open shift runs on V sphere. So many of those companies that are part of the ecosystem, but not the ones that they want to celebrate and put front and forward. So it's always interesting kind of walk around on those. Even Microsoft is an interesting relationship for, you know, decades with the M wear. You know, of course, azure they partner with. But hyper V was long a competitors. So, you know, we understand those competitive relationships >> could be interesting. Stew and Dave on the ecosystem Jerry Chan Day when we just doing my interview yesterday on the other set mentioned that the ecosystem reinvents itself the community. The question now is with Delhi emceeing Del Technologies obviously heard Michael Dell essentially laying out his plan, which is he's got. He's trying to keep people distracted, but the bottom line is going to top people putting together the cloud right well service provider model. So you know, that's what he's gonna be a big impact. VM wear the crown jewel of Del Technologies certainly is looking more and more like It's >> well and yesterday remember the first VM world we did in 2010? It was It was del I mean course and see only the time Who's Del? It was H p Yes, the emcee was there, but it was net app. I mean, everybody could've had equal standing yesterday at the keynotes. It was Project Dimension of V M, where cloud on Delhi emcee and long keynotes >> data protection into the VM were >> also it's It's all very heavily, you know, Jeff Clarke has his his thumb on, you know, the the deli emcee folks pushing that through Veum where Michael is orchestrating the whole thing. Pat obviously is allowing it. I was sitting in the audience Next next, Some folks from Netapp they're like, you know, this kind of a bummer. Calvin Sito from h p e tweeted Wow how to stick it in the face of your ecosystem partners. He then later went on Facebook saying, Hey, I love this ecosystem, so sort of balancing it out because, you know, he wants to be a good, good citizen, but clearly the ecosystem partners who basically brought VM where you know, to the the position where it's in through distribution, our little ruffled. Right now you can't blame him, But at the same time, the mandate is clear. Michael Dell is driving his products and his solutions through VM were period the end. And, you know, if you don't like it, leave >> right. They had such great success with V San and VX rail in that joint product development and go to market. If they can replicate that with a number of other solutions, they get that the synergies. If >> you don't like it, don't leave. That leave is worse than that. They say you don't like it, you know, invited you. But >> how about what Pat said yesterday in the Cube about when they announced on Gwen heavily leaned into V san. He said publicly that Joe Tucci was pissed and I hate her. They were going at it so that so that shows you the change, right? I mean, so so so e m. C. When it owned VM where was very cautious about allowing Veum wears a software company to drive value somewhere Now is just acting like a software company. >> Well, I think I mean, I learned last night's do, um and you can appreciate this. I learned that the top executives of'em where are looking heavily and working hard at understanding and drive them kubernetes cloud native thing because this is not a throwaway deal. This is not a you know, far anything that they are investing. They get their top brass tech execs on kubernetes fto. Two big players job. Ada, Craig McCaw calumnies. We know interviews since day one, but I think the cloud native thing is going to be interesting. And I think it's gonna be evolution. I think there's gonna be a very dynamic road thing's gonna be a series, of course, corrections, but directionally they're all in on. They're going for it, they're not. >> And actually, I had a, you know, good discussion with Chad Attack. It's a good friend of the program now working at GM, where for the first time, but came from AMC worked at Pivotal. He said, culturally, such a gap between VM wear don't have to touch your app, you know, move everything along lifted shift is nice and easy versus pivotal, you know must go completely You know, dual programming, you know, agile everything there, so bridging those because there's multiple paths and the rail pharaoh announcement is that would be cloud native stuff that won't necessarily go to the EMS. We're going to retool V EMS to now be a platform for kubernetes so that they have a few passed to bridge or to build towards the future. Here's the >> answer strategy. Discussion That and Rayo Farrell was now running Cloud native. Think this is just really >> ties in the interesting discussion that I had with some folks was that you've essentially got well, Jerry Chen brought this up last time we had him on it and reinventing because >> we have >> a conversation all the time about this Amazon have to go up the stack. And Jerry Chen made a really he said, Look, it they're not They're not gonna become an e r peace offer company. What they're gonna do is give tools to the builders so that they can disrupt Europea. They can disrupt service. Now they can disrupt Oracle. That's their strategy, at least for now. Okay, so what does that say? I think the strategy discussion inside of'em were and and l is about by whatever clouds gonna be 35 to 50% of the market. Fine. And the cloud native abs. Great. But you got this mission critical. E r p is an example. Database saps that are on Prem. What we have to do is keep them there. So we're going to sell to the incumbents and we're going to give them cloud native tools, toe modernize. Those APS have build new acts on Prem, and that's the that is the collision course that's coming. So the big question is, can the cloud native guys and AWS disrupt that >> huge? I've always said I'm is on and like the way they're coming in, a tsunami is coming in. And who's gonna build that sea wall to stop it right? And that's essentially only hope that these guys have. You look at all the competitive strategy. Was Oracle. Whoever just gotta stop it? You can't like >> the sea >> wall. That's a great building. A sea wall I was, I would say, is Is that you know, they're only hope at this point is to, you know, get in the game because see Amazon is the stack. They're not really moving up the stack. You hear that from Cisco and Dale and other people? That's where it's a game of musical chairs. Right now, the music's you know, there's still a lot of shares left, but soon chairs getting pulled away and Cisco Deli emcee VM, where they're all fighting for these big chairs. And one >> thing >> we talked about yesterday is that VM wears very directional, product driven. Otherwise they pick a direction, is a statement of direction and don't really have a lot of meat on the bone. In the product side, Sister is actually in market with service providers there in market with NETWORKINGS to this no vapor there that's installed basis and incumbent business. You have developers Esso Baton talks about suffered to find data center, suffer defined networking. I mean, come on, Really. I mean, they're getting there, but it didn't have the complete solution. Cisco >> Coming into this week, I expected here a bit more about the progress and all the customers of'em wear on AWS and feel like Vienna actually downplayed the AWS. We know what a strong partnership it is at every Amazon show we go to, and we got a lot of them Now there's a big presence there, and I can talk to customers that are starting to roll out and move there, but it felt like it was David's. You pointed out there are some messaging differences when you talk about multi cloud and how they're positioning it. So, you know, put those >> here Amazon. If your Amazon you're not happy with Microsoft Dell Technologies World The big announcement that was positioned a cloud foundation Although it wasn't a joint engineering, But the press picked it up as though the Amazon deal has been replicated with Microsoft and Google. I mean, you gotta be gotta be hurt if your Amazon >> So I've I've just been taking notes this this event, there's I've noted at least five major points of difference between a W s what they're saying and their philosophy and the anywhere so eight of us. We know they they don't talk multi cloud. They've told their partners, If you're doing joint marketing with us, you cannot say multi cloud aws that reinforce John. We saw this. Steven Schmidt said that this narrative that security is broken doesn't help the industry. Security's not broken, you know, we're doing great. The state of the nation is wonderful. Aws Matt. Not really. I agree. By the way. Uh, that's not the case. I agree with Pat saying Security's broken. It's a do over VM where wants to be the best infrastructure and developer software company. Who's the best infrastructure and software development platform. Eight of us. The M one wants to be the security cloud. Who's the security cloud? Eight of us. And then, uh, they talked about 10,000 cloud data Listeners are those really cloud data centers at Vienna. And the last one was this was a little nuanced Veum was talking about We know about migrating, modernize, lifted ship shift and then modernize The empire's not talking about modernize and then migrate. If you want to. I totally in conflict >> as a collision course. That's got Look, look, look at the data center was Look, it looks like we're going. We're going away, right to the data center. Staying. That's music to Michael Dell's VM. Where's years they live in the Data City? Do you pointed out yesterday? Data Senate goes away. So does begin. Where's business? >> One of things. I'm surprised. I'm wondering you both have talked to some of the service fighter telco pieces of'em, where they're doing that project dimension, which is the VM where stack on del that looks just like outposts on. And I know they had deployments on this for months. If I was them, you know, it's everybody's hearing about Outpost to talk about it, being more like we're already doing it in. This has you in that Amazon ecosystem. It might be a little strong for the Amazon story, but have you been hearing any about that this week? >> I think they keep a lot of cards close to the chest, but it's clear from the announces that they're doing certainly del the VM, where on Delhi Emcee Cloud or whatever it's called, it's not a cloud but their their infrastructure that is essentially a managed service. That's gonna be really strong for I t. People, because I think that the value proposition of going toe i t and saying we have this, you don't need to do anything. It's very strong, I mean, because I didn't want him >> and justified because this the project to mention it is that single, that thinner stack like what we saw on Outpost in the Amazon video, as opposed to Veum, where cloud on AWS, which is the full C i r h d. I stack. >> I haven't heard anything still on >> well, but the conversation I had from from Vienna, where standpoint, they could make money on that manage service. That's why it's the preferred partnership, right? And so that's their part of their cloud play. If you don't have a public cloud, I said this yesterday, you have to redefine Cloud and you have to get into cloud service. And that's what's happening. And that's exactly what's happening. And what I like about what V M where is doing is they are transitioning their model to a sass based model. Now it's only 12 and 1/2 percent of the revenues today. But both pivotal and carbon black are gonna add, you know, ah, $1,000,000,000 next year to that subscription based $3 billion in year two. Um, and so you know, Pat said the other day, I think we could get to 50 50. I don't necessarily think in the near term we're gonna go beyond that. It's not the Adobe >> way could be critical. Critical of'em were in some areas, but I gotta tell you their core strength that they went to a software operators on the data center friend of prices. That's been a great strategy. Focusing on their core building from there is Jerry 10 point out adding other products so their software company, So I think they're really got a good solution. And you? The data shows that people are increasing their spending, John. Just one based on >> that. Because I had a couple of really good conversation with customers, customers that would deploy VCF So they've got the full stack on there. So using H C I, but not necessarily on Dell hardware, could be Cisco Hardware. Could be HB hardware in the like or they're buying NSX. But the virtual ization team owns it, and they get kind of put in. A box storage team says That's not the array I'm used to buy. Well, maybe I'll put a pure storage box and put it in between. The networking team says I'm refreshing my Cisco hardware. You know, we're like, but we have NSX, and it's great. Well, you can use NSX over there. We're going to use a C I over here. So the term I heard from a number of customers is organizations still have hardware to find roles, and they're trying to figure out how to move to that software world. Which hurts me, cause I spent years trying to get beyond silos and helping people you know, move through those environments. And still, in 2019 it's a big challenge. That organizational shift is we know how tough that is. >> So just couple points in the data, because you're right. There are some countervailing trends, though. So, yes, people are spending Maurin VM where in the second half. But at the same time, the data shows that cloud is hurting VM wear spend. So this that's kind of gets interesting. Our containers gonna kill VM where? No, there's no evidence that container's air hurting VM where spend. But there's clearly risks there, you know, as we've talked about who's best position of multi cloud. Well, it turns out three guys with the public cloud are best positioned in multi Google and Microsoft on, and so and then the pivotal thing is interesting, and ties ties all this in so that the data is actually really interesting. It's like you're seeing tugs at both sides, and I think your your notion about the seawall is dead on. That's exactly what they're doing. >> You see that with Oracle's trying to stop jet. I just want they can't win this one to stop Amazon just on the tracks gave great data. Great reporting, Stoop. Good observations. Get all the day that night and parties we're gonna certainly keep doing that. Day three of wall to wall coverage here. You bringing to the insights and interviews here live from the Emerald Twin 19. Stay with us for more after this short break.
SUMMARY :
Brought to you by VM Wear and its ecosystem partners. a lot of the party means do. He's the guy who takes companies from, you know, 100 million to a billion, to watch, you know, And the biggest testament salute Min is the success of the continued success of Data Domain. And they got a nice little oracle like business model. They kind of, you know, the big complaint now as well. What you hear in the hallways? When I talk to you know, the analysts here were like, Oh, thank goodness we're not in Vegas. So, you know, in terms of the new Mosconi stew, I was like, Oh, my gosh, you know, that was, you know, 12. That's good. Some of the customers I talked to were like, They can't do the partner things. What kind of presence have you seen from Red s? Even Microsoft is an interesting relationship for, you know, decades with the M wear. So you know, that's what he's gonna be a big the emcee was there, but it was net app. brought VM where you know, to the the position where it's in through distribution, If they can replicate that with a number of other solutions, they get that the you know, invited you. They were going at it so that so that shows you the change, right? This is not a you know, far anything that they are investing. And actually, I had a, you know, good discussion with Chad Attack. Discussion That and Rayo Farrell was now running Cloud native. a conversation all the time about this Amazon have to go up the stack. You look at all the competitive strategy. Right now, the music's you know, In the product side, Sister is actually in market with service providers there in market with NETWORKINGS So, you know, put those I mean, you gotta be gotta be hurt if your Amazon And the last one was this was a little nuanced Veum That's got Look, look, look at the data center was Look, it looks like we're going. If I was them, you know, it's everybody's hearing about Outpost to talk about it, value proposition of going toe i t and saying we have this, you don't need to do anything. and justified because this the project to mention it is that single, that thinner stack like what Um, and so you know, Pat said the other day, Critical of'em were in some areas, but I gotta tell you their core strength that trying to get beyond silos and helping people you know, move through those environments. you know, as we've talked about who's best position of multi cloud. Get all the day that night and parties we're gonna certainly keep doing that.
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Michael St-Jean, Red Hat Storage | Dell Technologies World 2019
(funky music) >> Live from Las Vegas, its theCUBE, covering Dell Technologies World 2019, brought to you by Dell Technologies and its ecosystem partners. >> Welcome to theCUBE. Day three of our live coverage from Dell Technologies World 2019 continues. Lisa Martin with my co-host Stu Miniman and we're welcoming to theCUBE for the first time Michael St-Jean, Principal Marketing Manager for Red Hat Storage. Michael welcome. >> Thanks Lisa. Hi Stu. >> So day three this event is still pretty loud around us. This has about we're hearing upwards of fifteen thousand people. A lot of partners. Give us your perspective on Dell Technologies World 2019. >> I got to tell you this is an awesome show. I got to tell you the energy, and not just in the sessions but out on the show floor as well. It's amazing. And some of the conversations that we've been having out there around things like emerging technologies, emerging workflows around artificial intelligence, machine learning things like that. And the whole adoption around hybrid cloud, it really speaks to all of the things that we're doing, the initiatives that we're leading at Red Hat. So it's a great validation of all of the things that we've been working on for the past 10, 15, 20 years. >> And you had a long-standing relationship with Dell. >> Oh yeah, absolutely. >> 18 years or so? >> Yeah, yeah we've had not just a long relationship but very collaborative relationship with Dell over the past 18 years. It's something like If you take a look at some of the initiatives that we've been working on, we have ready architectures around open stack, around open shift. We have just, we have highlighting a few things here around Microsoft sequel server, around SAP HANA. And actually, we're really talking a lot around open shift and a ready architecture that we've developed, that we have architecture guides, deployment guides all around open shift and open shift container storage for Dell hardware. And actually, next week at our Red Hat Summit event, you should really take a look on Wednesday morning our keynote, our EVP Paul Cormier will be talking about some great, new, very interesting initiatives that we've been working with Dell on. >> Alright well Michael I'm excited we're going to have theCUBE at Red Hat Summit in Boston. It's our sixth year there. I'll be one of the hosts there. John Walls will be there with me. We're going to have Paul Cormier on the program. (laughs) Jim Whitehurst hacking the keynote. It's actually not a secret Satya Nadella and Ginni Rometty will both be up on the main stage there. And just my perspective you were talking about hybrid cloud. As you said, Red Hat Summit, I've been for many years. That hybrid cloud, that adoption. They're both open stack at the infrastructure layer and up to the application with open chip. Something we've been hearing for years and you're right. The general themes seem to echo and resonate here as to what I've been hearing at Red Hat. Can you help expand a little bit those conversations you're having here? I love you talking about some of that app modernization analytics that are going on there. How does that fit into the ready architectures that Dell's offering? >> Sure. Well I represent our storage business unit. So a lot of times, the conversations I'm having over there at the booth are kind of revolving around storage and storage growth. How data is expanding, how do we deal with the scalability of that? How do we deal with persistence of storage and containers for staple applications, things of that nature. But really, at the end of the day as I'm listening to some of the other conversations that my colleagues are having over there, it's really about how do we get work done? How do we now move into these areas where we need that cloud like experience not just in a public cloud or even in a private cloud but everywhere that we touch infrastructure. We need to have that simplified cloud-like experience. >> So just point on your subject area. Talk about the containerization and what's happening with storage pieces. Give us that layer between the infrastructure layer because let me say I believe the t shirt I saw was Linux is container, containers are Linux. So Linux has lived on Dell hardware for a long time. But anything that users should understand about the differentiation between whether they were bare metal or virtualized in the past and containerized environments today? >> Yeah well I like to say that you can't spell Red Hat without storage. (laughs) I don't know that that's particularly true but (laughing) >> It sells good. >> It sells good. Yeah so storage is near and dear to my heart but really at the end of the day, you can't have storage sitting in an island, it has to integrate and be collaborative with the rest of the portfolio that we're expanding out for our customers solving real issues, real problems. And so we've been watching industry trends and certainly these are things like that from an industry we've been looking at over the past five, 10 years so nothing new but we see the evolution of certain things like for example developers and data analysts, data scientists, these people are really charged with going out there and making dramatic differences, transforming their companies, their organizations. And as that transformational application, service development or bringing back insights on data is really integral to a company's ability to transform or differentiate in the industry. They have to be much, much more agile. And it seems that they are more and more taking over a lot of the role that we would normally see traditional I.T. managers making a lot of the purchasing decisions. A lot of the industry trends show that these folks, developers, data analysts are actually making some of those I.T. decisions now. And of course, everything is really being developed as cloud native. So we see cloud native as being more of the new norm. And if you kind of look at the expansion of data, Lisa Spellman a couple of days ago said "Hey look. "We've seen data double in the past two years "but we're only using two percent of that data." >> Two percent? >> Two percent. >> Wow, it's not very much. >> Yeah. And if you look at IDC mentioned that the data sphere has now grown to over 33 Zettabytes. A zettabyte is a billion gigabytes. So put that into perspective. Alright. 33 Zettabytes. By 2025, they project that we're going to grow to 175 Zetabytes. How can we make better use of that data? A lot of that data is coming from IOT type applications. You look at trends, traffic trends and how that might be correlated to weather activities or other events that are going on or archeological digs or all sorts of just information that is brought back. How do we make best use of that information? And so the need for scalability in a hybrid cloud environment, has become more and more of a key industry trend as the data sphere continues to grow. And I think across all three of those, that's really driving this need for hyper convergence and not just hyper convergence in the traditional sense. we've seen hyper convergence in the field for probably about five, 10 years now. But initially it was kind of a niche play and it was based on appliances. Well the past two years, you've seen the Gardner reports on hyper convergence really talking about how it is moving and evolving to more of a software defined nature. And in fact, in the past Magic Quadrant around hyper convergence, you see Red Hat show up. Something that is probably not known that Red Hat has hyper converged offerings. It's something that actually we didn't get into it just because the analysts were suggesting it. We had customers come to us and they were trying to put together Red Hat Enterprise Linux, Red Hat virtualization, storage, et cetera et cetera with varying degrees of success with that because they were doing it more or less as a project. And so we took upon ourselves to develop that, put it into a product and start to develop it with things like Ansible for deployment management. We have dedupe and compression with our virtual data optimization products, virtual GPUs, et cetera. So we're really in that space now too. >> Yeah Michael I mean it really from our standpoint it was a natural extension of what happens if you look at what hyper converged was, it was simplification and it had to be tight integration down at the OS level or the virtualization level. As a matter of fact, when we first wrote our research on it, we called it server SAN because it was the benefits of storage area network but built at the server level. So we said those OS manufacturers. Now I have to admit, I called out VMware and Microsoft are the ones that I considered the biggest ones. But as a natural fit that Red Hat would look out of that environment and if you look at the leaders in the marketplace today, we're here, VMware is here, their softwares piece. Techtonic has transitioned to be a software company. So yeah, welcome to the party. It's been a fun ride to watch that over the last five years. >> Yeah absolutely. >> So let's talk about customers and this spirit of collaboration. You just mentioned sort of the entrance into HCIs being really driven by the voice and the actions and the needs of Red Hat customers. You guys have three major pillars, themes that you have been delivering at Dell Technologies World. Talk to us a little bit about this and how your customers are helping to drive what you're delivering here and what you'll be delivering in the future. >> Yes certainly. I mean that's the whole open source model. And we don't we don't just contribute to the open source community but we develop enterprise grade infrastructure solutions for customers based on the open source way. And so essentially, as I think of it these market trends that I was talking about. It's not that we're leading them or that we're following them. It's we're tightly integrated with them because all of these industry trends are being formulated as we're in progress. It's a great opportunity for Red Hat to really express what we can do with our customers, with our partners, our developers, the folks that we have on our staff that are working directly in the community. Most products that we work on, we're the number one contributor for. So it's all very special opportunity for us. I would say from a storage perspective, what we've really focused on this year is around three main pillars. One is around data portability for those application portability projects that we see in open shift. So being able to offer an enterprise grade persistent storage for stateful applications that are running in these containerized environments. Another area is around that hybrid cloud scalable storage. And this is something that being able to scale that storage to hundreds of petabytes is kind of a big deal (laughs) and especially as we see a lot of the workloads that we've been working with customers on around data analytics and now artificial intelligence, machine learning. Those types of data lakes type projects where we're able to, by using open stack or open shift, we're able to do multi-tenant workforce workload isolation of the work that all of these people are doing while having a shared data context underneath with Red Hat storage. And then the third is around hyper convergence. I think we've touched on that already. >> Yeah so Michael before letting you go I have to touch on the hot thing that everybody needs to understand what's going. The ripple that will be felt throughout the industry. And I'm not talking about a certain 34 billion dollar pending acquisition. (laughs) Constant in the last, most of my career there has been a certain logo that I would see at every conference and that Red Hat that I got my first one, I don't know, 15, 16 years ago. So the shadow man has been deprecated. There's a new Red Hat logo. >> Oh yeah yeah. And we just brought out the new logo today. So a great segue into actually, it was last night, they pulled down the old logos, they put the new logos on the buildings, pretty much around the world. I think it's May Day in Europe. So maybe some of that will happen tomorrow or. Trying to think of what time it is, probably tonight. So yeah it's a great new logo and it's, our old logo has been over, it was around for 19 years since 2000. And it came back from a lot of feedback from customers but also from people who didn't know Red Hat, didn't know what we did. And quite honestly, some of them said that shadow man looked a little sneaky. (laughing) >> I guess on the rise of all those cyber challenges, maybe they're right. >> (laughs) so we have a new logo just launched today. Very proud of it, we're looking forward to working with everybody in the industry and go forward with all these new, wonderful opportunities that we have. >> I look forward to pointing out to all the vendors that they're now using the old Red Hat logo just like they do for every other vendor in this space when it changes. >> As of how many hours ago. (laughing) >> Well it'll be interesting to see and hear what Stu and team uncover at the summit next week in terms of the impact of this brand. We thank you so much for your time Michael, >> Absolutely. >> joining Stu and me on theCUBE. I guess it is just after day of day three. It's hard to tell right it's all blending in together. (laughs) Well we thank you for your time and your insight. >> Thank you very much and see you next week Stu. >> Exactly. For Stu Miniman, I am Lisa Martin, you're watching theCUBE live from day three of our coverage of Dell technologies world 2019. Thanks for watching. (light music)
SUMMARY :
brought to you by Dell Technologies for the first time Michael St-Jean, A lot of partners. And some of the conversations at some of the initiatives that we've been working on, How does that fit into the ready architectures but everywhere that we touch infrastructure. because let me say I believe the t shirt I saw was that you can't spell Red Hat without storage. And it seems that they are more and more that the data sphere has now grown that I considered the biggest ones. and the actions and the needs of Red Hat customers. the folks that we have on our staff that everybody needs to understand what's going. So maybe some of that will happen tomorrow or. I guess on the rise of all those cyber challenges, (laughs) so we have a new logo just launched today. I look forward to pointing out As of how many hours ago. in terms of the impact of this brand. Well we thank you for your time and your insight. of Dell technologies world 2019.
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Jay Snyder, Dell Technologies | Dell Technologies World 2019
>> Live from Las Vegas. It's the queue covering del Technologies. World twenty nineteen. Brought to you by Del Technologies and its ecosystem partners. >> Good morning. Welcome to the Cubes coverage. Day three. Odell Technologies, World from Las Vegas. Lisa Martin With student Amanda We're pleased to welcome one of our alumni back to the key. We've got Jay Snyder with us SPP of global alliances, service providers and industries chaebol. Thank >> you so much for having me again. >> Our pleasure. So we have been talking for This is our third day of covering the lots of news, lots of technology conversations We know there's a big global Cartner summit. >> It's been fantastic, actually. >> Abd el Technologies World Thriving partner ecosystem Give us an overview of global alliances and some of the feedback from the last few days of the partners. So >> fantastic. Thank you again for having me. I'll tell you this. The feedback is off the chart eye. Don't even I've lost the ability to find new words to describe how excited are partners seem to be with the messaging that we've had here. But what's been consistent is best l technologies world ever and best global partners. Summer that we've ever had and I think the reason behind that is not just because we've done a great job presenting the content. It's because of the content, right. If you think about the partner ecosystem, it's interesting. We've always worked incredibly well with them and our partners love what we do in the products we make. But our messages have never been perfectly aligned. Think about the messages we have now on the main stage. We have four transformations and delivering outcomes and then we have multi cloud and the multi cloud strategy and then think about what the partners do. They deliver the strategy around designing and defining what a multi cloud architecture is going to look like and or being the providers that actually deliver it. Our messages are perfectly aligned, so they're so excited to see that there now at the epicenter of everything that we go and do, and the fact that I would say probably more exciting is our entire sales force is trained on those messages, understanding those messages and embracing those messages. So they're getting huge lift now from our cellars, as opposed to kind of. I wouldn't say we were never at conflict. But we're Maurin Parallel. And now we're really lock. Step. Well, does that make sense? >> It does, Jay. And and he brought up a really good point, you know? Congratulations. Glad to hear everybody's in lock step. Because I remember we talked about the transformation of the channel. Yeah, and I go back when converge infrastructure first rolled out. They're people. Oh, my gosh. I make millions of dollars racking it, Stacking, shoveling stuff. I need to shift Cloud that there was, you know, at VM wears partner Summit, you know, one of the executive V M. Where you know, every time Amazon winds, you know, we all lose. Sure. So helped us for today. You know, cloud big theme of the message. How Teo his partners fit into those environments. And how have they gotten to over the fear of cloud and to be fully embracing in executing a multi cloud? >> Maybe I should just context to about who my partners are, so that would be helpful. So we representing alliance is the largest global systems integrators. So think about firms like in HCL, Deloitte dating, censure. And I hate to leave anybody out, but there's eighteen of them. And then we represent the clouds of the cloud service provider ecosystem. So a couple of hundred cloud providers that actually do provide manage private clouds off from or public clouds. So they're super excited about the message because they fit in on both ends, right, As I was just describing right there, the ones that are really gonna have to deliver the strategy around what it's going to look like and how they're going to get their customers ask us all the time. Hey, I want to get to the cloud, but they don't really know what it means. So we have to ask them, What do you really trying to accomplish and why? Right, Once we understand that we can engage with these partners, and it's a perfect entree for them to go figure out, articulating design that architecture. And then last time I checked, we're actually not a cloud company, right? We have great products. We have great services. We've rate platforms, but we're not a cloud company, right? We don't provide those types of capabilities. So when you think about being able to leverage >> multi cloud and it started just clever, you're saying you're not a public cloud company because company Private Cloud absolutely se Eun apart >> from Private Cloud, right? But when we want to go off from and create that multi claude environment based on use case now all those partners fit into that play and they have the ability through the capabilities we just announced with Del Technologies clown tow leverage, those hyper scale er's. So where they used to see them as foe. They're now part of the solution, and they can deliver that solution through our new platform that we just brought to market. So again it gets back to we used to fight it. Now we're embracing it and leveraging it and delivered a comprehensive solution. >> So starting Monday, when Michael walked out on stage your hat with Jeff, the message over lying on, of course, with salt from Microsoft was collaboration integration. So really starting to see all the layers of Del technologies and its brands come together in a much more cohesive way than we've seen so far in terms of what the partners are now enabled to deliver. Some of the feedback on that is, do they feel that it's been made more simplified that has been made more streamlined, that it's opening up new market opportunities with, you know, the Del Technologies Cloud and some of the related announcements. >> So So it's a complicated question you're actually asking, because for years the partners have been saying We'd love to view you as a single company, right? That's kind of the missing ingredient to really a lot unlock the full potential. I think the first big piece big mover in this is the Del Technology Cloud platform. It's really the end, Stan, she ation of what Michael's been talking about for the last three years, which is I'm going to bring all this stuff together and create a force in the industry where we compete in the market together, not against one another. So we're seeing that so the partners are ecstatic right there, seeing the best of all the piece parts come together in that platform, and we've told him that's the first step. But we have been working with them for years to provide what I'LL call an umbrella effect across all the different companies to allow them to tap into all those resource is. So in some degree, we've been doing it already. We've been playing that multi cloud game and working cross strategically aligned business to bring those values to life. But now we put our money where our mouth is, and we have simplified the approach with the product and the platform to make it easier for them to go tomorrow. Way to have a little bit. We do have a little bit a ways to go, though. I want to be clear. >> So, yeah, and Jay really good points there because I I one article recently about hybrid cloud cut a lot of history with it and simplifying a piece of the overall puzzle. But as you said, those hyper scales fit into it. Sergeant Dellape, upstate eight of us, a strong partner on VM where you know, Google announcement. You know, just a few weeks ago, those s eyes that air your partner's There are some of the critical pieces because there's a lot of complexity out there and we need key partners to be a help us to do there. You know, the Del of Technology family is a piece of it, but those s eyes air really thie arms and legs that are going to go help all of the customers understand. Try to get their arms around and, you know, hopefully simplify. And what what I said is they need to turn from a bunch of point pieces in the new overall solution. They do that, help me drive innovation and drive by. Visit forward, not trying to manage all of the pieces >> We had talked about it yesterday. I mean, I D c. Says that sixty two percent of customers will have a multi cloud architecture. But for my partner Rico system, it's more interesting. You know that seventy percent of the customers are going to choose a provider to design, architect and manage that infrastructure. So if you think about that seven ten, customers will use one of those global systems integrators and or cloud service writers or, more likely both to deliver on their vision and their outcomes that they need to achieve to change their business models, which is again great for our business. >> How influential are your is your partner ecosystem in terms of some of the announces that we've heard this week? They're out feet on the street there, talking with customers about the challenges that they're having emerging trends. A. M L. What's that sort of center? Just a partner. Feedback loop like that helps Del Technologies, right thruster >> way Run partner advisory boards in each major theater multiple times a year, and these are the exact things we ask them. What tribe trends are you seeing? We map it against our product portfolio in our solutions to identify where there's gaps. Five g's a great example, right? We're looking at where the market's going happen. Have responsibility for a big chunk of our telco vertical as well within the company. So it's a hot topic and, you know, for a while we were. We were honestly lagging in this particular space. If I think back two years ago, we talked Telco, but we didn't walk Telco. We've made a lot of investments over the last two years to build a product business unit specifically around Telco solutions, and I'm proud to say, especially coming out of Mobile World Congress this year that we have arrived. We have incredible products solutions that really are exactly what are partners are looking for and our end user customers looking for. And it's an interesting dynamic because a lot of our partners, our customers. If you think about the telco community that's really gonna embrace and drive five G, we both sell to them and we sell through them. So we love the fact they'LL consume our underlying technology. But more importantly, I love the fact that we can use them as a route to market to expose hundreds thousands of customers to those capabilities in the broader scale. >> Yeah, J that the networking is such a critical component of that service fighter piece. So how much of that solution that you're talking about? Polls in some of the aspects from GM wear, you know, NSX, the SD win. Those pieces seem natural fit to help drive that overall solution. >> Yeah, I would actually tell you that my opinion is probably the first products that we brought to market that were really crossed Company cross collaboration. You know, even before we got to the Del Technologies cloud were exactly what you're talking about. Some of those networking asked it some security assets that vm where has integrated with some of our products server technology to build some integrated telco specific things for the core and the edge, which is really where they're operating specifically around the edge. Fellow cloud is going to be a huge piece of that SD. When we see the telcos, has a huge route to market again for that particular product and as a massive consumer of that particular product, we understand they have to cannibalize some of their own business. But it's the way the markets going. So the answer is yes. We're seeing great integration, great collaboration between our product business unit under cabin, Kevin Shots Camera in Telco and his V M or counterparts. And I think I said his name right there, too. >> Yeah, I had to interview him once, and absolutely nothing I'm getting that right was tough. You know, one of things always at the show is just the feedback that you get from from customers and from from your partners. So gives the mood, you know, Where are they? What are some of, you know, key opportunities, challenges? What? What's top of mind issues for? >> I'm telling you like I can't make this up. The mood is off the chart, right? They've said consistently best sessions ever. I was talking to one particular partner last night. I won't say his name, but he's worked in this industry for thirty years. He's worked for major companies ASAP. Adobe, Microsoft. This is his first time Adele Technologies world working as a partner of ours, he said. Hands down. This is the best partner driven partner content partner event I've ever seen in the industry. So excited about the focus Del Technologies has as a company on our ecosystem and the types of conversations we're having to actually not just sell to us, but sell through us, right? We're really, I think we've really worked hard to view our partners not as customers, but truly as partners. It's all about the business. We build together, not about the business we do together. If that makes sense, right >> well, that trust trusting relationship is absolutely table stakes. It is for an organization. It sounds like you guys have really done a tremendous amount of work in the last few years to get that to the highest level that it's ever been on. >> I would agree. I think we've come a long way from where we were. We have a lot more work to do it .'LL never end, but I'm super excited with what achieved. I think our partners are, too, because the results they're getting are fantastic. I talked about the profitability of our business and their business together, which means what we're selling has value, which is fantastic as well. So it's good to know that we're not just winning in the market, but we're winning with high value, and again it gets back to where this conversation started, which is everyone talking about transformation and outcomes. It's hard to deliver value if you're not delivering an outcome or vice versa, right >> J. One of the areas that I I think your partner's and the solutions that your help bringing to market what would have some good opinion on is this move from kind of the Catholics, the optics model, you know, one of things. We look at the cloud announcements and it's like, Okay, wait, which of these air as a service? Which one of these he's, you know, can I do financing on and which one of these you know are mostly built on hardware? We're just that fit in the overall discussion, and it's what what do you get feedback from your partners and to cultivate that >> users? It's literally in every single conversation we have. So I can't think of a particular partner conversation that doesn't send around a variety of things. One is always our technology. One is our go to market engine and how we can leverage that and the other is commercials. And it's not the price. It's the consumption, right? How are we going to consume your technology, CAF, ex office and everything in between? And that everything in between used to be one or two things. Now it's ten or fifteen things right. The models have got very complex and very dynamic, so it's top of mind. And the beautiful thing is, you know, a few years ago the only way to get a consumption model on as a service model. It was through my partner Rico system. Now Dell's done a good job to catch up to some degree. But to truly deliver what a lot of the customers air accident for, which is pure op X, no caf X pays you grow. Models were still leveraging heavily our partner ecosystem to Babel. Deliver that, and the challenge for us is to be able to keep up with them, right? They're moving at such a rapid pace and the dynamics of those models Archangel. We have to evolve too quickly to be able to offer what our competitors aire doing. I'm excited to say, so far, so good, but we're doing a great job of that. But I would I would agree with you, right? The commercial model, The consumption models are top of mind, and every conversation had to today right on how we're going to structure these things. And it's really exciting, right? Because when we do it right, it tends to be not only great for Dell and great for the partner, but great for the customer. So it really is. It's the classic win win win. >> Are you know, one of the things that it seems that Dell has been technologies working to Dio for awhile now has become this sort of one stop shop for all things partners. Are they looking to have that single trusted source Do they appreciate now that they've got that, that they can really go today l technologies and enable their customers and your customers to transform security work for us? We heard a lot about work first. Urination, >> very common, >> are they now seeing Dallas? This Hey, this is this really a one stop shop. We can actually deliver everything that our customers are looking for. >> They're definitely seeing because we're telling it to him all the time, right? But yes, the answers without question, I think one of the big drivers for our business has been the ability to aggregate the breath of Del Technologies and bring the full portfolio to beer to them. I'd love to see them all standardised on us exclusively. That's my job, right? That's what we do. We try to eliminate white space and own all marketshare. We'LL never get there one hundred percent. But we've seen, you know, we look out of right of metrics in our business. We look at revenue, growth, probability, growth way. Also, look at white space, which is what you're talking about. Have we consume the white space where competitors used to be with inside our partners, and we've seen massive growth there in the last two years significant growth across the board. And the reason is because of what you just described. We now have an economies of scale advantage in a breath of portfolio advantage where it just makes sense for them to bet on us to get what they need, right, whether it's a pivotal capability or of'em were capability or Bhumi capability. When we have that, everybody pointed in the same direction. This story is just so much more powerful and there, and I'm not going to say they're buying it. They're believing it and they're seeing it in the field. So again, I talked about it earlier. If weaken transact at that level at Adele Technologies level, it means more value to our partners. But ultimately they can provide more value to their customers. So they're more profitable or customers get better solutions. So yes, yes, and yes, >> everybody went well. Jay, thank you so much for joining student May assuring the tremendous momentum that you guys have achieved. We look forward to hearing next year. >> I do to >> even better news will be Thanks. Thank you again for joining us. >> Thanks for having me. >> Great to meet you. Thanks, Tio for student a man. I'm Lisa Martin. You're watching us on the Cube. Live from jail technology World twenty nineteen day three of the cubes to set coverage continues after this
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Brought to you by Del Technologies Welcome to the Cubes coverage. So we have been talking for This is our third day of covering the and some of the feedback from the last few days of the partners. Don't even I've lost the ability to find new words to describe how excited are partners seem to be with the messaging that we've had over the fear of cloud and to be fully embracing in executing a multi cloud? and it's a perfect entree for them to go figure out, articulating design that architecture. So again it gets back to we used to fight it. So really starting to see all the layers of Del That's kind of the missing ingredient to really a lot unlock the full potential. There are some of the critical pieces because there's a lot of complexity out there and we need key partners You know that seventy percent of the customers are going to choose a provider They're out feet on the street there, talking with customers about the challenges that they're having But more importantly, I love the fact that we can use them as a route to market to expose hundreds Yeah, J that the networking is such a critical component of that service fighter piece. So the answer is yes. So gives the mood, you know, Where are they? So excited about the focus Del Technologies has as a company on our ecosystem and get that to the highest level that it's ever been on. So it's good to know that we're not just winning in the market, but we're winning with high value, the optics model, you know, one of things. And the beautiful thing is, you know, a few years ago the only way to get a consumption model on as a service model. Are they looking to have that single trusted source Do they appreciate We can actually deliver everything that our customers are looking for. And the reason is because of what you just described. We look forward to hearing next year. Thank you again for joining us. Great to meet you.
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Justin Grimsley, VMware & Melanie de Vigan, Atos | Dell Technologies World 2019
(upbeat techno music) >> Live from Las Vegas. It's theCUBE covering Dell Technologies World 2019. Brought to you by Dell Technologies and its ecosystem partners. >> Welcome back to Las Vegas, Lisa Martin with Stu Miniman. You're watching theCUBE live from day one of our coverage of Dell Technologies World 2019. There's about 15,000 people here, about 4,000 of Dell Technologies' partners, lots of folks. We're pleased to welcome to theCUBE, a couple of guests. We've got Melanie De Vigan, VP of Digital Workplace Portfolio from Atos. Melanie, it's great to have you on theCUBE. >> Thank you for having me. >> And we have Justin Grimsley, Product Marketing from VMware. Justin, thank you for joining Stu and me as well. >> Yep, good to be here. >> So, workplace. One of the big themes from this morning's keynote, one of the themes that we've actually heard all day is, we talk about digital transformation, we talk about it at every event. It's essential. But, people are essential for digital transformation. And we have this workforce that has changed so much in the last few years. Some of the stats that were shown this morning, I think I remember seeing 81% of people now work outside of a traditional office. And about half the people, and I'm one of them, and I know Stu is too, work in at least three different places in a single week. So, in order to enable digital transformation to be real, it's got to start with the people. So Melanie, talk to us about transformation of the modern workplace, and what Atos is doing to facilitate that. >> Yeah, I think we've seen a big change in the market lately, where in the past successful organization would be focusing on employee productivity, but lately all of them realize the importance of employee engagement and employee experience. This morning, Pat mentioned the fact that ideally, engaged employees were going to drive success of the company. What is very striking is that if you compare that to the fact Gallup released a study last year saying that 87 percent of employees are not engaged. So you can see the huge gap, and how by focusing on this employee engagement, by transforming the employee experience, you are actually going to contribute to the business. And I think, really, when we talk about employee experience, we need to look at it from a wholistic point of view. So at Atos, we used to talk about "people, places, and platforms." "People" is all about the company culture, how people are engaged, what type of leadership in the company. It is about digital inclusion and accessibility. "Places," of course, is about from where you work. You mentioned the stat about mobility and from where people work. It's also about the building itself, and how the building is going to foster collaboration. And of course the "platform," it is about the IT, the technology that is going to enable all of that. What are the tools that you give to the end user, to the employee to be able to perform his jobs, so it starts with a device, it is about the collaboration solutions that are going to foster and help changing the mindset, changing the way people work. >> Alright. So, Justin, how does VMware tie into the picture that Melanie was painting there? >> Absolutely, I think this is why Atos, VMware, and Dell are such good partners, right? Our visions are so well-aligned to that employee experience that you guys were talking about. For us, the three major trends that we see are that users are no longer tied to the company network. They're not tethered to their cubicle with that Cat 5 cable. They're working shoulder-to-shoulder with their customers, or in the coffee shop, or at home. They're accessing all sorts of different types of applications now. It's not just legacy Windows apps, it's SaaS applications, it's virtual apps. And then the third trend is, they're using all sorts of different devices. And so, as companies are really looking to attract and retain talent, they want to enable employees to use the devices that they love, to be productive how they want to be productive. And so, many employees that we see now use two or three different devices. They might use their Dell laptop to be really productive and crank out work. They might use their iPhone or their Android device as well, and the applications that are available to them there. And so, we really see these three trends comin' together as a way for organizations to change how their employees work. And Atos and VMware and Dell are coming together to help enable that for our customers. >> So Justin, I don't know if it struck others, but for me, seeing Pat Gelsinger and Satya Nadella up on stage together was impressive, because Dell and Microsoft have a long, long relationship. VMware and Microsoft, it's an interesting relationship there, you know. End-user is something that we actually have seen Sanjay and his team with end-user computing growing out. But, can you comment on the news of the week, as well as the importance of bringing Microsoft into this discussion? >> Absolutely, you know, I think with everything that you said, the one thing I would say is that I think VMware compliments Microsoft very well. So, when we look at the end-user computing space, for years now, we've looked at how can we-- as Microsoft introduced Windows 10-- how can we bring that into the fold and extend a great experience on Windows 10. When you look at Office 365, I just did a session earlier and the number of hands that went up that are deploying Office 365, VMware has a great story around conditional access for those applications and providing a great experience. And so I think what we see now is this: customers are making different investments. Some customers are making investments in Microsoft 365, and others are making them in Workspace ONE, and so now, we can maximize those investments so they can get the most out of their end-point, and their end-user computing strategy. It's really a "one plus one equals three" scenario. And then we have services from companies like Atos, and Dell, and others that are coming around to help drive transformation across any of the devices that employees are using. Whether it is a Windows 10 PC, or whether it is a mobile device and accessing Office and other applications on it. So it was really powerful to see, I think, Satya, Pat, and Michael onstage this morning, coming together. >> Indeed, it was really, really impressive. I think just the fact that they were onstage were the most powerful message, for end-user computing at least. >> So Melanie, we look at this importance of employee engagement-- you mentioned, Justin, talent attraction and retention. What is Atos doing to actually-- there's got to be another-- maybe it's employee transform-- well, it's workplace transformation, really, right? But how are you kind of leading in that, to really drive business outcomes, like a business being able to generate more revenue, because "hey, we're enabling our workforce "and the way that they want to work." And as Justin said, with all the devices that they say, "let me use what I'm familiar with." >> Yeah, so one thing for us which is really key, is that, I mean, all this employee experience, it's a really nice story, but if we just talk about it, it remains a story, and we can't really do anything about it. I heard many people say this morning, "it's about the data." And this is what we're doing. What we're really looking at now is how do we make this employee experience tangible? So, it's all about moving toward a data-driven approach. So we are going to collect all the data. So again, we have this "people, places, and platforms," so we're going to collect the data from the devices. At Atos, we manage 4.5 million devices, so this is that much data matrix that we can collect to understand what's happening and what's going. It is the same with the feedback of the End-user, understanding how they work, like on a collaboration solution, understanding how people are working with each other, how they can change, so that at the end, we are going to be able to give some insight. We're going to be able to give some insight to the employee, so that again, he can understand what he can do differently. We're also going to give insight to the organization. It can be the IT department, it can be the HR department, it can be the facilities. It's all about bringing all of that together, so we give this wholistic vision and be able to drive the change, this is what we're targeting. >> Yeah, I love that. If you look at digital transformation, one of the most important things is, I need to have my business being driven by data, I have to have those feedback loops. What I'm curious is, what are some of those key measurements, how are you looking at these environments today when I have all this data, versus maybe how I would have done things in the past? >> Yeah, so, indeed, and this is where today, we are working away from this service-level agreement, the way we used to measure the IT services. People talk a lot about this watermelon effect, where it's all green outside, but red inside. So, all the KPI are green, meaning the server and infrastructure is working, but at the end, the end-user is not happy. So today, we are talking about experience-level agreements, so it's about defining metrics, which are really going to show how does the service perform, and what makes sense for the employee at the end. So more or less, we're moving away from the infrastructure, and we're getting closer to the business, taking measures that are really going to show what is going to impact the business. >> Just to build on that, I think what's one of the interesting things that we see now is that IT teams aren't just measured on cost. They're being measured more and more on employee experience. We're seeing companies do employee net promoter scores now. How can we elevate the employee experience from the day they start at the company, to the day they retire, right? And so, I think that's what Atos and others are really bringing together for their customers, and for our joint customers. >> And that's cultural impact at a business. Whether it's a business that's been around 35 years, as long as Dell has, or one that's maybe younger. That cultural change is hard. We talk about that at every event, with every company, because, especially for veteran employees, or more seasoned, who are used to certain ways of doing business, that company has to transform culturally as well, for their digital transformation to enable them to become the leaders that they want. So I'm hearing that one of the things that Atos is enabling is that cultural transformation. It's not just about having new KPIs and changing SLAs, it's driving change for entire business units to impact that whole company. >> Yeah, and to be able to do that-- So we still want to be data-driven, so we're going to get this KPI, but with KPIs, there is no "one size fits all." There is not one KPI that we're going to apply to all our customers. It is a war that we're doing with the customer to understand what is key for them. An example, which is a bit... I don't know if it's funny or interesting, is we have this customer for whom we have these tech bars, you know, the walk-in bar where an end-user can go and get coaching, support, help from a technician. And so, we had this customer where the tech bars were very successful, so there were more and more people going there. And because there were more and more people, they started queuing, and we said, "Okay, there's an issue. "we don't want people to be queuing." So we went into a discussion with the customer. At the beginning, everybody's idea was, "Okay, let's put more people behind the desk, "so they can help." And when we had this discussion with the customer, it turned out it was not a good solution, because it was a company with a very strong family culture, very centered about the relationship and the network, and these tech bars, they were meant to be a place where people can go and chat with each other, and share about what's going on. So, instead of putting more people behind the desk, we talked about adding coffee and cookies at the desk so people are willing to go. I mean, this is just an example, but it's just to say, it's not about measuring how long someone is going to wait at the desk, it's about understanding what is important for this customer, and then we can define with them the key matrix that we need to follow. >> That's excellent. And a tech bar, that's a bar I can get behind. (laughing) Melanie, Justin, thank you so much for joining Stu and me on theCUBE this afternoon, we appreciate your time and it's always exciting to hear how the employee experience is so pivotal and critical to digital transformation. >> Thanks for having us. >> Thank you very much. >> Oh, our pleasure. We're Stu Miniman, I'm Lisa Martin, and you're watching us live in Las Vegas. Day one of theCUBE's coverage of Dell Technology World's 2019. Thanks for watching. (electronic techno music)
SUMMARY :
Brought to you by Dell Technologies Melanie, it's great to have you on theCUBE. And we have Justin Grimsley, it's got to start with the people. and how the building is going to foster collaboration. that Melanie was painting there? and the applications that are available to them there. End-user is something that we actually and so now, we can maximize those investments I think just the fact that they were onstage What is Atos doing to actually-- It is the same with the feedback of the End-user, I have to have those feedback loops. the way we used to measure the IT services. the interesting things that we see now So I'm hearing that one of the things that Atos is enabling the key matrix that we need to follow. and critical to digital transformation. and you're watching us live in Las Vegas.
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Chad Sakac, Pivotal | Dell Technologies World 2019
live from Las Vegas it's the queue covering Dell technologies world 2019 brought to you by Dell technologies and it's ecosystem partners welcome back everyone to the cubes live coverage of Dell technologies world here in Sin City I'm your host Rebecca night along with my co-host Stu minimun we have Chadds a catch he is the SVP PKS and Deltek Alliance at pivotal thank you so much for coming back on the cube Rebekah it is my pleasure Stu as always this is a big anniversary actually this isn't he I'm glad you brought it up this is this is Mark's 10 years of the cube at Dell technologies world and you're a cube MVP I want to hear you break it down for us would listen down this milestone when when when you guys started doing this I'm not sure whether anyone knew whether there was gonna be a season two but you know I think at these events distilling down what's happening bring in people with diverse points of view you guys have always made it real shared the perspective of the ecosystem challenged us to keep it a no-spin zone which i think is a great formula yeah Chad thank you so much first of all you know one of the things we do come in opinionated but one of the things we want is we want guests with opinions and luckily you've always brought it we love having you on the program and boy have things changed a lot in the last 10 years so I want to get your view on the keynote so I mean Chad you and I go back way we we were colleagues back at EMC I remember when you were acquired into the company we worked on like I scuzzy stuff which nobody even talks anymore of my scuzzy storage networking the dark art of that stuff but VMware was something that you know it really was a lifter for both of our careers I think it was really interesting to see how central VMware is to the strategy that we saw how it fits into multi cloud I just got a note from Dave Volante said you know Pat Geller drew up on there talking about multi cloud and you know let's not think that Microsoft obviates the need for AWS Atos is the first the big cloud and absolutely VMware's working with them so I'd love to get your take on you know VMware and the multi cloud and VMware with delve as opposed to VMware with EMC there's a lot to unpack in that yeah we've got like an hour so the first thing that I think is interesting is that history and context gives perspective but ditch context and dick ditch history and if you think of the now and the market the customer no longer wants servers network storage they don't want virtualization they don't even want things like RDS and ec2 and we still want the emotion right you know the the reality is is that with every customer that I see they're looking for things that only the Giants in increasingly vertically integrated stacks can do so think about the whole keynote through that context right basically you saw Dell EMC and VMware more aligned than ever and again you and I have the history in the context of years of EMC VMware I remember the first time I did a vien the first time played with ESX 3.0 and virtual Center 100 and 200 and going is gonna change the universe but fast-forward to now people are like I want an easy button for the whole stack Dell EMC says this is the common building block VX rail my former baby is now grown up and it's the standardized way to deploy the VMware stack on Brentt Project I mention is moved out of a hypothetical into beta management of that lifecycle as a cloud service and you'll notice that Michael started it in the keynote kubernetes is central to that vision our efforts between pivotal and VMware in the kubernetes universe is singular the objective is to make that whole stack simple to deploy consume grow etc etc now Chad I needed a comment on one thing so I seem to remember back another project you worked on that was going to start as a managed server and that turned into Acadia which turned into VCE which turned into a product because the customer gave very clear feedback that most of them didn't want it so why is it is it different now what's different now what changed in a decade the customer wants the outcome in the historical like you know that's a Wayback Machine right so circa 2010 the way you built a private cloud was an assemblage of server network computes virtualization in separate components delivering that as an outcome as a managed service even for VCE CPS D etc etc there we did it amazingly for about 3,000 customers but it was held together with services and human that's not software what's adapted is that the software-defined data center is now much more mature and it's possible for us to literally roll in a rack of VX rails manage it via dimension do full lifecycle updates not via NRC em but via button click in a window that is necessary for that degree of simplification now if we had stopped there in the keynote we'd be missing the mark because basically the customers have said I want a common multi cloud hybrid cloud operating model with consistent control consistent infrastructure can consistent kubernetes consistent developer abstractions and I thought it was a pretty big deal to see Microsoft join what VMware's been doing with AWS and you know we were there at the Google announcement at Google next you know just a couple weeks back so I think that we're moving into a face to be a little opinionated here where customers wanting an outcome are going to look at Deltek Microsoft Amazon sometimes Google and go tell us how we bring ourselves to the digital future it's interesting because that means what things that people don't like which is vertically integrated stacks they don't like industry consolidation they don't like optionality being reduced but if you want an outcome frankly increasingly what's happening is consolidation at this layer and a blossoming ecosystem above it so so where where where will that bring us I mean I think I think you're absolutely right in you you started talking about how we're sort of putting aside history and perspective and now let's bring it back into the conversation yeah what does that mean I think I think that for human beings watching the era of doing cool things assembling things that run VMS even things that run kubernetes and containers is increasingly turning into an a realm where you have to let go so that you can do things that matter increasingly the ecosystems are hyper standardizing those stacks and delivering them as a service in a public cloud and on-premises our objective and I think it's something that only Deltek really is in a position to do is to do that in a way which is open multi-cloud and yet also deeply integrated and what I would say is again to anybody watching is if you're deep passion is in building cool things build cool things but on top of that stuff so chat great set up for the question I have kubernetes I've argued for a number of years is something that the average customer shouldn't need to worry about it's something that should be baked into the platform all the public clouds have it VMware has it your babies PKS today help help us reconcile the statement you were just making and what PKS because I know it's really cool tech and there's lots of pieces and lots of smart people work on it but so you know how does that fit so a stew again you and I go back aways do you remember you remember the state of virtualization circa 2006 sure you'd show up to the VM world and it would be filled with people deeply passionate at the time it was like three four thousand people we're gonna change the world with virtualization all of them were doing weird science projects very few of them could say and I'm running this in production to you know do bla and I'm making the hospital run better right but they'd be like look at how cool this is the technology matured a lot and if you look at the time frame 2010 which was vSphere for if my timing is right it was the first year where it was like kind of for reals right and people started to talk about hey I can do cool stuff kubernetes is currently in the 2006 of virtualization so I've been doing this now for a year we as del tech are now the number two contributor to kubernetes right after Google more than RedHat more than RedHat is that combining all the pieces we have basically drove and so hard towards this point because we think it's essential now you've got the help to your team as part of that that's a big that is a big part of the strategy right how do we make contributions for the native upstream community and lead that charge via be a good citizen of that ecosystem one two we will make PKS Enterprise PKS in a central PKS the best simplest curated way to make this work that said kubernetes has three major release over three months PKS 1.4 using one dot 13.5 came out last week 1.5 with beta support for Windows is just arriving and we did a beta last week three months from now there's gonna be another major release I'm doing a session that basically says and I'm the I'm a cheerleader I'm like a superfan this is currently like juggling flaming chainsaws right yeah it's it's like you were like what and I'm like yeah so the CNC F which is the ecosystem around kubernetes kubernetes on its own is just like a base component you need to have this and this and this and this has 647 things on the landscape landing page that means if you take five minutes per you would spend a week without sleep without eating like the Game of Thrones watching last night's no food no sleeping no bathroom breaks today Chad five minutes each today and you would get a chance to learn all of those but to really deeply understand what they do you can't do with that in five minutes that's six months of work people need that market to consolidate mature industrialize and we're doing it having having been part of the VX rail envy san ramp being part of the NSX ramp the vSphere ramp the converged infrastructure ramp what's happening with kubernetes and with peak s exceeds the ramp curves for all of those so if you're a customer and you're thinking about do I need this kubernetes thing the answer is yes we have 50 of the Fortune 500 customers now using peak s people are doing it for real but it's still early days now some people may go that's scary and I'm gonna take a timeout I wouldn't do that I would say that just like virtualization 2006 those people who were there at vmworld got a ton of value leveraged and learning and now it's like an industry standard we are going to make kubernetes part of the VMware software defined data center and you heard Pat and Michael talk about it so it sounds like it's going in the direction that you that you believe thumbs up thumbs up from Chad sockets you heard it here first thumbs up it's been it's been a really exciting year and this year we are gonna take that momentum and accelerate it to the moon and beyond but we can't wait to have you back at this table this time next year for Season eleven thank you so much for returning to the queue Rebecca thank you I'm Rebecca Knight first amendment we will have much more from the cubes live coverage of Dell technologies world here in Las Vegas coming up in just a little bit [Music]
SUMMARY :
on the keynote so I mean Chad you and I
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Dominic Preuss, Google | Google Cloud Next 2019
>> Announcer: Live from San Francisco, it's theCUBE. Covering Google Cloud Next '19. Brought to you by Google Cloud and it's ecosystem partners. >> Welcome back to the Moscone Center in San Francisco everybody. This is theCUBE, the leader in live tech coverage. This is day two of our coverage of Google Cloud Next #GoogleNext19. I'm here with my co-host Stuart Miniman and I'm Dave Vellante, John Furrier is also here. Dominic Preuss is here, he's the Director of Product Management, Storage and Databases at Google. Dominic, good to see you. Thanks for coming on. >> Great, thanks to be here. >> Gosh, 15, 20 years ago there were like three databases and now there's like, I feel like there's 300. It's exploding, all this innovation. You guys made some announcements yesterday, we're gonna get into, but let's start with, I mean, data, we were just talking at the open, is the critical part of any IT transformation, business value, it's at the heart of it. Your job is at the heart of it and it's important to Google. >> Yes. Yeah, you know, Google has a long history of building businesses based on data. We understand the importance of it, we understand how critical it is. And so, really, that ethos is carried over into Google Cloud platform. We think about it very much as a data platform and we have a very strong responsibility to our customers to make sure that we provide the most secure, the most reliable, the most available data platform for their data. And it's a key part of any decision when a customer chooses a hyper cloud vendor. >> So summarize your strategy. You guys had some announcements yesterday really embracing open source. There's certainly been a lot of discussion in the software industry about other cloud service providers who were sort of bogarting open source and not giving back, et cetera, et cetera, et cetera. How would you characterize Google's strategy with regard to open source, data storage, data management and how do you differentiate from other cloud service providers? >> Yeah, Google has always been the open cloud. We have a long history in our commitment to open source. Whether be Kubernetes, TensorFlow, Angular, Golang. Pick any one of these that we've been contributing heavily back to open source. Google's entire history is built on the success of open source. So we believe very strongly that it's an important part of the success. We also believe that we can take a different approach to open source. We're in a very pivotal point in the open source industry, as these companies are understanding and deciding how to monetize in a hyper cloud world. So we think we can take a fundamentally different approach and be very collaborative and support the open source community without taking advantage or not giving back. >> So, somebody might say, okay, but Google's got its own operational databases, you got analytic databases, relational, non-relational. I guess Google Spanner kind of fits in between those. It was an amazing product. I remember that that first came out, it was making my eyes bleed reading the white paper on it but awesome tech. You certainly own a lot of your own database technology and do a lot of innovation there. So, square that circle with regard to partnerships with open source vendors. >> Yeah, I think you alluded to a little bit earlier there are hundreds of database technologies out there today. And there's really been a proliferation of new technology, specifically databases, for very specific use cases. Whether it be graph or time series, all these other things. As a hyper cloud vendor, we're gonna try to do the most common things that people need. We're gonna do manage MySQL, and PostgreS and SQL Server. But for other databases that people wanna run we want to make sure that those solutions are first class opportunities on the platform. So we've engaged with seven of the top and leading open source companies to make sure that they can provide a managed service on Google Cloud Platform that is first class. What that means is that as a GCP customer I can choose a Google offered service or a third-party offered service and I'm gonna have the same, seamless, frictionless, integrated experience. So I'm gonna get unified billing, I'm gonna get one bill at the end of the day. I'm gonna have unified support, I'm gonna reach out to Google support and they're going to figure out what the problem is, without blaming the third-party or saying that isn't our problem. We take ownership of the issue and we'll go and figure out what's happening to make sure you get an answer. Then thirdly, a unified experience so that the GCP customer can manage that experience, inside a cloud console, just like they would their Google offered serves. >> A fully-managed database as a service essentially. >> Yes, so of the seven vendors, a number of them are databases. But also for Kafka, to manage Kafka or any other solutions that are out there as well. >> All right, so we could spend the whole time talking about databases. I wanna spend a couple minutes talking about the other piece of your business, which is storage. >> Dominic: Absolutely. >> Dave and I have a long history in what we'd call traditional storage. And the dialog over the last few years has been we're actually talking about data more than the storing of information. A few years back, I called cloud the silent killer of the old storage market. Because, you know, I'm not looking at buying a storage array or building something in the cloud. I use storage is one of the many services that I leverage. Can you just give us some of the latest updates as to what's new and interesting in your world. As well as when customers come to Google where does storage fit in that overall discussion? >> I think that the amazing opportunity that we see for for large enterprises right now is today, a lot of that data that they have in their company are in silos. It's not properly documented, they don't necessarily know where it is or who owns it or the data lineage. When we pick all that date up across the enterprise and bring it in to Google Cloud Platform, what's so great about is regardless of what storage solution you choose to put your data in it's in a centralized place. It's all integrated, then you can really start to understand what data you have, how do I do connections across it? How do I try to drive value by correlating it? For us, we're trying to make sure that whatever data comes across, customers can choose whatever storage solution they want. Whichever is most appropriate for their workload. Then once the data's in the platform we help them take advantage of it. We are very proud of the fact that when you bring data into object storage, we have a single unified API. There's only one product to use. If you would have really cold data, or really fast data, you don't have to wait hours to get the data, it's all available within milliseconds. Now we're really excited that we announced today is a new storage class. So, in Google Cloud Storage, which is our object storage product, we're now gonna have a very cold, archival storage option, that's going to start at $0.12 per gigabyte, per month. We think that that's really going to change the game in terms of customers that are trying to retire their old tape backup systems or are really looking for the most cost efficient, long term storage option for their data. >> The other thing that we've heard a lot about this week is that hybrid and multi-cloud environment. Google laid out a lot of the partnerships. I think you had VMware up on stage. You had Cisco up on stage, I see Nutanix is here. How does that storage, the hybrid multi-cloud, fit together for your world. >> I think the way that we view hybrid is that every customer, at some point, is hybrid. Like, no one ever picks up all their data on day one and on day two, it's on the cloud. It's gonna be a journey of bringing that data across. So, it's always going to be hybrid for that period of time. So for us, it's making sure that all of our storage solutions, we support open standards. So if you're using an an S3 compliant storage solution on-premise, you can use Google Cloud Storage with our S3 compatible API. If you are doing block, we work with all the large vendors, whether be NetApp or EMC or any of the other vendors you're used to having on-premise, making sure we can support those. I'm personally very excited about the work that we've done with NetApp around NetApp cloud buying for Google Cloud Platform. If you're a NetApp shop and you've been leveraging that technology and you're really comfortable and really like it on-premise, we make it really easy to bring that data to the cloud and have the same exact experience. You get all the the wonderful features that NetApp offers you on-premise in a cloud native service where you're paying on a consumption based service. So, it really takes, kind of, the decision away for the customers. You like NetApp on-premise but you want cloud native features and pricing? Great, we'll give you NetApp in the cloud. It really makes it to be an easy transition. So, for us it's making sure that we're engaged and that we have a story with all the storage vendors that you used to using on-premise today. >> Let me ask you a question, about go back, to the very cold, ice cold storage. You said $0.12 per gigabyte per month, which is kinda in between your other two major competitors. What was your thinking on the pricing strategy there? >> Yeah, basically everything we do is based on customer demand. So after talking to a bunch of customers, understanding the workloads, understanding the cost structure that they need, we think that that's the right price to meet all of those needs and allow us to basically compete for all the deals. We think that that's a really great price-point for our customers. And it really unlocks all those workloads for the cloud. >> It's dirt cheap, it's easy to store and then it takes a while to get it back, right, that's the concept? >> No, it is not at all. We are very different than other storage vendors or other public cloud offerings. When you drop your data into our system, basically, the trade up that you're making is saying, I will give you a cheaper price in exchange for agreeing to leave the data in the platform, for a longer time. So, basically you're making a time-based commitment to us, at which point we're giving you a cheaper price. But, what's fundamentally different about Google Cloud Storage, is that regardless of which storage class you use, everything is available within milliseconds. You don't have to wait hours or any amount of time to be able to get that data. It's all available to you. So, this is really important, if you have long-term archival data and then, let's say, that you got a compliance request or regulatory requests and you need to analyze all the data and get to all your data, you're not waiting hours to get access to that data. We're actually giving you, within milliseconds, giving you access to that data, so that you can get the answers you need. >> And the quid pro quo is I commit to storing it there for some period of time, is that you said? >> Correct. So, we have four storage classes. We have our Standard, our Nearline, our Coldline and this new Archival. Each of them has a lower price point, in exchange for a longer, committed time the you'll leave the product. >> That's cool. I think that adds real business value there. So, obviously, it's not sitting on tape somewhere. >> We have a number of solutions for how we store the data. For us, it's indifferent, how we store the data. It's all about how long you're willing to tell us it'll be there and that allows us to plan for those resources long term. >> That's a great story. Now, you also have this pay-as-you-go pricing tiers, can you talk about that a little bit? >> For which, for Google Cloud Storage? >> Dave: Yes. >> Yeah, everything is pay-as-you-go and so basically you write data to us and there's a charge for the operations you do and then you charge for however long you leave the data in the system. So, if you're using our Standard class, you're just paying our standard price. You can either use Regional or Multi-Regional, depending on the disaster recovery and the durability and availability requirements that you have. Then you're just paying us for that for however long you leave the data in the system. Once you delete it, you stop paying. >> So it must be, I'm not sure what kind of customer discussions are going on in terms of storage optionality. It used to be just, okay, I got block and I got file, but now you've got all different kind of. You just mentioned several different tiers of performance. What's the customer conversation like, specifically in terms of optionality and what are they asking you to deliver? >> I think within the storage space, there's really three things, there's object, block and file. So, on the object side, or on the block side we have our persistence product. Customers are asking for better price performance, more performance, more IOPS, more throughput. We're continuing to deliver a higher-performance, block device for them and that's going very, very well. For those that need file, we have our first-party service, which is Cloud Filestore, which is our manage NFS. So if you need managed NFS, we can provide that for you at a really low price point. We also partner with, you mentioned Elastifile earlier. We partner with NetApp, we're partnering with EMC. So all those options are also available for file. Then on the object side, if you can accept the object API, it's not POSIX-compliant it's a very different model. If your workloads can support that model then we give you a bunch of options with the Object Model API. >> So, data management is another hot topic and it means a lot of things to a lot of people. You hear the backup guys talking about data management. The database guys talk about data management. What is data management to Google and what your philosophy and strategy there? >> I think for us, again, I spend a lot of time making sure that the solutions are unified and consistent across. So, for us, the idea is that if you bring data into the platform, you're gonna get a consistent experience. So you're gonna have consistent backup options you're gonna have consistent pricing models. Everything should be very similar across the various products So, number one, we're just making sure that it's not confusing by making everything very simple and very consistent. Then over time, we're providing additional features that help you manage that. I'm really excited about all the work we're doing on the security side. So, you heard Orr's talk about access transparency and access approvals right. So basically, we can have a unified way to know whether or not anyone, either Google or if a third-party offer, a third-party request has come in about if we're having to access the data for any reason. So we're giving you full transparency as to what's going on with your data. And that's across the data platform. That's not on a per-product basis. We can basically layer in all these amazing security features on top of your data. The way that we view our business is that we are stewards of your data. You've given us your data and asked us to take care of it, right, don't lose it. Give it back to me when I want it and let me know when anything's happening to it. We take that very seriously and we see all the things we're able to bring to bear on the security side, to really help us be good stewards of that data. >> The other thing you said is I get those access logs in near real time, which is, again, nuanced but it's very important. Dominic, great story, really. I think clear thinking and you, obviously, delivered some value for the customers there. So thanks very much for coming on theCUBE and sharing that with us. >> Absolutely, happy to be here. >> All right, keep it right there everybody, we'll be back with our next guest right after this. You're watching theCUBE live from Google Cloud Next from Moscone. Dave Vellante, Stu Miniman, John Furrier. We'll be right back. (upbeat music)
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Lenovo Transform 2.0 Keynote | Lenovo Transform 2018
(electronic dance music) (Intel Jingle) (ethereal electronic dance music) ♪ Okay ♪ (upbeat techno dance music) ♪ Oh oh oh oh ♪ ♪ Oh oh oh oh ♪ ♪ Oh oh oh oh oh ♪ ♪ Oh oh oh oh ♪ ♪ Oh oh oh oh oh ♪ ♪ Take it back take it back ♪ ♪ Take it back ♪ ♪ Take it back take it back ♪ ♪ Take it back ♪ ♪ Take it back take it back ♪ ♪ Yeah everybody get loose yeah ♪ ♪ Yeah ♪ ♪ Ye-yeah yeah ♪ ♪ Yeah yeah ♪ ♪ Everybody everybody yeah ♪ ♪ Whoo whoo ♪ ♪ Whoo whoo ♪ ♪ Whoo yeah ♪ ♪ Everybody get loose whoo ♪ ♪ Whoo ♪ ♪ Whoo ♪ ♪ Whoo ♪ >> As a courtesy to the presenters and those around you, please silence all mobile devices, thank you. (electronic dance music) ♪ Everybody get loose ♪ ♪ Whoo ♪ ♪ Whoo ♪ ♪ Whoo ♪ ♪ Whoo ♪ ♪ Whoo ♪ ♪ Whoo ♪ ♪ Whoo ♪ ♪ Whoo ♪ (upbeat salsa music) ♪ Ha ha ha ♪ ♪ Ah ♪ ♪ Ha ha ha ♪ ♪ So happy ♪ ♪ Whoo whoo ♪ (female singer scatting) >> Ladies and gentlemen, please take your seats. Our program will begin momentarily. ♪ Hey ♪ (female singer scatting) (male singer scatting) ♪ Hey ♪ ♪ Whoo ♪ (female singer scatting) (electronic dance music) ♪ All hands are in don't go ♪ ♪ Red all hands are in don't go ♪ ♪ Red red red red ♪ ♪ All hands are in don't go ♪ ♪ Red all hands are in don't go ♪ ♪ Red red red red ♪ ♪ All hands are in don't go ♪ ♪ Red all hands are in don't go ♪ ♪ All hands are in don't go ♪ ♪ Red all hands are in don't go ♪ ♪ Red red red red ♪ ♪ Red don't go ♪ ♪ All hands are in don't go ♪ ♪ In don't go ♪ ♪ Oh red go ♪ ♪ All hands are in don't go ♪ ♪ Red all hands are in don't go ♪ ♪ All hands are in don't go ♪ ♪ Red all hands are in don't go ♪ ♪ Red red red red ♪ ♪ All hands are red don't go ♪ ♪ All hands are in red red red red ♪ ♪ All hands are in don't go ♪ ♪ All hands are in red go ♪ >> Ladies and gentlemen, there are available seats. Towards house left, house left there are available seats. If you are please standing, we ask that you please take an available seat. We will begin momentarily, thank you. ♪ Let go ♪ ♪ All hands are in don't go ♪ ♪ Red all hands are in don't go ♪ ♪ All hands are in don't go ♪ ♪ Red all hands are in don't go ♪ (upbeat electronic dance music) ♪ Just make me ♪ ♪ Just make me ♪ ♪ Just make me ♪ ♪ Just make me ♪ ♪ Just make me ♪ ♪ I live ♪ ♪ Just make me ♪ ♪ Just make me ♪ ♪ Hey ♪ ♪ Yeah ♪ ♪ Oh ♪ ♪ Ah ♪ ♪ Ah ah ah ah ah ah ♪ ♪ Just make me ♪ ♪ Just make me ♪ (bouncy techno music) >> Ladies and gentlemen, once again we ask that you please take the available seats to your left, house left, there are many available seats. If you are standing, please make your way there. The program will begin momentarily, thank you. Good morning! This is Lenovo Transform 2.0! (keyboard clicks) >> Progress. Why do we always talk about it in the future? When will it finally get here? We don't progress when it's ready for us. We need it when we're ready, and we're ready now. Our hospitals and their patients need it now, our businesses and their customers need it now, our cities and their citizens need it now. To deliver intelligent transformation, we need to build it into the products and solutions we make every day. At Lenovo, we're designing the systems to fight disease, power businesses, and help you reach more customers, end-to-end security solutions to protect your data and your companies reputation. We're making IT departments more agile and cost efficient. We're revolutionizing how kids learn with VR. We're designing smart devices and software that transform the way you collaborate, because technology shouldn't just power industries, it should power people. While everybody else is talking about tomorrow, we'll keep building today, because the progress we need can't wait for the future. >> Please welcome to the stage Lenovo's Rod Lappen! (electronic dance music) (audience applauding) >> Alright. Good morning everyone! >> Good morning. >> Ooh, that was pretty good actually, I'll give it one more shot. Good morning everyone! >> Good morning! >> Oh, that's much better! Hope everyone's had a great morning. Welcome very much to the second Lenovo Transform event here in New York. I think when I got up just now on the steps I realized there's probably one thing in common all of us have in this room including myself which is, absolutely no one has a clue what I'm going to say today. So, I'm hoping very much that we get through this thing very quickly and crisply. I love this town, love New York, and you're going to hear us talk a little bit about New York as we get through here, but just before we get started I'm going to ask anyone who's standing up the back, there are plenty of seats down here, and down here on the right hand side, I think he called it house left is the professional way of calling it, but these steps to my right, your left, get up here, let's get you all seated down so that you can actually sit down during the keynote session for us. Last year we had our very first Lenovo Transform. We had about 400 people. It was here in New York, fantastic event, today, over 1,000 people. We have over 62 different technology demonstrations and about 15 breakout sessions, which I'll talk you through a little bit later on as well, so it's a much bigger event. Next year we're definitely going to be shooting for over 2,000 people as Lenovo really transforms and starts to address a lot of the technology that our commercial customers are really looking for. We were however hampered last year by a storm, I don't know if those of you who were with us last year will remember, we had a storm on the evening before Transform last year in New York, and obviously the day that it actually occurred, and we had lots of logistics. Our media people from AMIA were coming in. They took the, the plane was circling around New York for a long time, and Kamran Amini, our General Manager of our Data Center Infrastructure Group, probably one of our largest groups in the Lenovo DCG business, took 17 hours to get from Raleigh, North Carolina to New York, 17 hours, I think it takes seven or eight hours to drive. Took him 17 hours by plane to get here. And then of course this year, we have Florence. And so, obviously the hurricane Florence down there in the Carolinas right now, we tried to help, but still Kamran has made it today. Unfortunately, very tragically, we were hoping he wouldn't, but he's here today to do a big presentation a little bit later on as well. However, I do want to say, obviously, Florence is a very serious tragedy and we have to take it very serious. We got, our headquarters is in Raleigh, North Carolina. While it looks like the hurricane is just missing it's heading a little bit southeast, all of our thoughts and prayers and well wishes are obviously with everyone in the Carolinas on behalf of Lenovo, everyone at our headquarters, everyone throughout the Carolinas, we want to make sure everyone stays safe and out of harm's way. We have a great mixture today in the crowd of all customers, partners, industry analysts, media, as well as our financial analysts from all around the world. There's over 30 countries represented here and people who are here to listen to both YY, Kirk, and Christian Teismann speak today. And so, it's going to be a really really exciting day, and I really appreciate everyone coming in from all around the world. So, a big round of applause for everyone whose come in. (audience applauding) We have a great agenda for you today, and it starts obviously a very consistent format which worked very successful for us last year, and that's obviously our keynote. You'll hear from YY, our CEO, talk a little bit about the vision he has in the industry and how he sees Lenovo's turned the corner and really driving some great strategy to address our customer's needs. Kirk Skaugen, our Executive Vice President of DCG, will be up talking about how we've transformed the DCG business and once again are hitting record growth ratios for our DCG business. And then you'll hear from Christian Teismann, our SVP and General Manager for our commercial business, get up and talk about everything that's going on in our IDG business. There's really exciting stuff going on there and obviously ThinkPad being the cornerstone of that I'm sure he's going to talk to us about a couple surprises in that space as well. Then we've got some great breakout sessions, I mentioned before, 15 breakout sessions, so while this keynote section goes until about 11:30, once we get through that, please go over and explore, and have a look at all of the breakout sessions. We have all of our subject matter experts from both our PC, NBG, and our DCG businesses out to showcase what we're doing as an organization to better address your needs. And then obviously we have the technology pieces that I've also spoken about, 62 different technology displays there arranged from everything IoT, 5G, NFV, everything that's really cool and hot in the industry right now is going to be on display up there, and I really encourage all of you to get up there. So, I'm going to have a quick video to show you from some of the setup yesterday on a couple of the 62 technology displays we've got on up on stage. Okay let's go, so we've got a demonstrations to show you today, one of the greats one here is the one we've done with NC State, a high-performance computing artificial intelligence demonstration of fresh produce. It's about modeling the population growth of the planet, and how we're going to supply water and food as we go forward. Whoo. Oh, that is not an apple. Okay. (woman laughs) Second one over here is really, hey Jonas, how are you? Is really around virtual reality, and how we look at one of the most amazing sites we've got, as an install on our high-performance computing practice here globally. And you can see, obviously, that this is the Barcelona supercomputer, and, where else in New York can you get access to being able to see something like that so easily? Only here at Lenovo Transform. Whoo, okay. (audience applauding) So there's two examples of some of the technology. We're really encouraging everyone in the room after the keynote to flow into that space and really get engaged, and interact with a lot of the technology we've got up there. It seems I need to also do something about my fashion, I've just realized I've worn a vest two days in a row, so I've got to work on that as well. Alright so listen, the last thing on the agenda, we've gone through the breakout sessions and the demo, tonight at four o'clock, there's about 400 of you registered to be on the cruise boat with us, the doors will open behind me. the boat is literally at the pier right behind us. You need to make sure you're on the boat for 4:00 p.m. this evening. Outside of that, I want everyone to have a great time today, really enjoy the experience, make it as experiential as you possibly can, get out there and really get in and touch the technology. There's some really cool AI displays up there for us all to get involved in as well. So ladies and gentlemen, without further adieu, it gives me great pleasure to introduce to you a lover of tennis, as some of you would've heard last year at Lenovo Transform, as well as a lover of technology, Lenovo, and of course, New York City. I am obviously very pleasured to introduce to you Yang Yuanqing, our CEO, as we like to call him, YY. (audience applauding) (upbeat funky music) >> Good morning, everyone. >> Good morning. >> Thank you Rod for that introduction. Welcome to New York City. So, this is the second year in a row we host our Transform event here, because New York is indeed one of the most transformative cities in the world. Last year on this stage, I spoke about the Fourth Industrial Revolution, and our vision around the intelligent transformation, how it would fundamentally change the nature of business and the customer relationships. And why preparing for this transformation is the key for the future of our company. And in the last year I can assure you, we were being very busy doing just that, from searching and bringing global talents around the world to the way we think about every product and every investment we make. I was here in New York just a month ago to announce our fiscal year Q1 earnings, which was a good day for us. I think now the world believes it when we say Lenovo has truly turned the corner to a new phase of growth and a new phase of acceleration in executing the transformation strategy. That's clear to me is that the last few years of a purposeful disruption at Lenovo have led us to a point where we can now claim leadership of the coming intelligent transformation. People often asked me, what is the intelligent transformation? I was saying this way. This is the unlimited potential of the Fourth Industrial Revolution driven by artificial intelligence being realized, ordering a pizza through our speaker, and locking the door with a look, letting your car drive itself back to your home. This indeed reflect the power of AI, but it just the surface of it. The true impact of AI will not only make our homes smarter and offices more efficient, but we are also completely transformed every value chip in every industry. However, to realize these amazing possibilities, we will need a structure built around the key components, and one that touches every part of all our lives. First of all, explosions in new technology always lead to new structures. This has happened many times before. In the early 20th century, thousands of companies provided a telephone service. City streets across the US looked like this, and now bundles of a microscopic fiber running from city to city bring the world closer together. Here's what a driving was like in the US, up until 1950s. Good luck finding your way. (audience laughs) And today, millions of vehicles are organized and routed daily, making the world more efficient. Structure is vital, from fiber cables and the interstate highways, to our cells bounded together to create humans. Thankfully the structure for intelligent transformation has emerged, and it is just as revolutionary. What does this new structure look like? We believe there are three key building blocks, data, computing power, and algorithms. Ever wondered what is it behind intelligent transformation? What is fueling this miracle of human possibility? Data. As the Internet becomes ubiquitous, not only PCs, mobile phones, have come online and been generating data. Today it is the cameras in this room, the climate controls in our offices, or the smart displays in our kitchens at home. The number of smart devices worldwide will reach over 20 billion in 2020, more than double the number in 2017. These devices and the sensors are connected and generating massive amount of data. By 2020, the amount of data generated will be 57 times more than all the grains of sand on Earth. This data will not only make devices smarter, but will also fuel the intelligence of our homes, offices, and entire industries. Then we need engines to turn the fuel into power, and the engine is actually the computing power. Last but not least the advanced algorithms combined with Big Data technology and industry know how will form vertical industrial intelligence and produce valuable insights for every value chain in every industry. When these three building blocks all come together, it will change the world. At Lenovo, we have each of these elements of intelligent transformations in a single place. We have built our business around the new structure of intelligent transformation, especially with mobile and the data center now firmly part of our business. I'm often asked why did you acquire these businesses? Why has a Lenovo gone into so many fields? People ask the same questions of the companies that become the leaders of the information technology revolution, or the third industrial transformation. They were the companies that saw the future and what the future required, and I believe Lenovo is the company today. From largest portfolio of devices in the world, leadership in the data center field, to the algorithm-powered intelligent vertical solutions, and not to mention the strong partnership Lenovo has built over decades. We are the only company that can unify all these essential assets and deliver end to end solutions. Let's look at each part. We now understand the important importance data plays as fuel in intelligent transformation. Hundreds of billions of devices and smart IoTs in the world are generating better and powering the intelligence. Who makes these devices in large volume and variety? Who puts these devices into people's home, offices, manufacturing lines, and in their hands? Lenovo definitely has the front row seats here. We are number one in PCs and tablets. We also produces smart phones, smart speakers, smart displays. AR/VR headsets, as well as commercial IoTs. All of these smart devices, or smart IoTs are linked to each other and to the cloud. In fact, we have more than 20 manufacturing facilities in China, US, Brazil, Japan, India, Mexico, Germany, and more, producing various devices around the clock. We actually make four devices every second, and 37 motherboards every minute. So, this factory located in my hometown, Hu-fi, China, is actually the largest laptop factory in the world, with more than three million square feet. So, this is as big as 42 soccer fields. Our scale and the larger portfolio of devices gives us access to massive amount of data, which very few companies can say. So, why is the ability to scale so critical? Let's look again at our example from before. The early days of telephone, dozens of service providers but only a few companies could survive consolidation and become the leader. The same was true for the third Industrial Revolution. Only a few companies could scale, only a few could survive to lead. Now the building blocks of the next revolution are locking into place. The (mumbles) will go to those who can operate at the scale. So, who could foresee the total integration of cloud, network, and the device, need to deliver intelligent transformation. Lenovo is that company. We are ready to scale. Next, our computing power. Computing power is provided in two ways. On one hand, the modern supercomputers are providing the brute force to quickly analyze the massive data like never before. On the other hand the cloud computing data centers with the server storage networking capabilities, and any computing IoT's, gateways, and miniservers are making computing available everywhere. Did you know, Lenovo is number one provider of super computers worldwide? 170 of the top 500 supercomputers, run on Lenovo. We hold 89 World Records in key workloads. We are number one in x86 server reliability for five years running, according to ITIC. a respected provider of industry research. We are also the fastest growing provider of hyperscale public cloud, hyper-converged and aggressively growing in edge computing. cur-ges target, we are expand on this point soon. And finally to run these individual nodes into our symphony, we must transform the data and utilize the computing power with advanced algorithms. Manufactured, industry maintenance, healthcare, education, retail, and more, so many industries are on the edge of intelligent transformation to improve efficiency and provide the better products and services. We are creating advanced algorithms and the big data tools combined with industry know-how to provide intelligent vertical solutions for several industries. In fact, we studied at Lenovo first. Our IT and research teams partnered with our global supply chain to develop an AI that improved our demand forecasting accuracy. Beyond managing our own supply chain we have offered our deep learning supply focused solution to other manufacturing companies to improve their efficiency. In the best case, we have improved the demand, focused the accuracy by 30 points to nearly 90 percent, for Baosteel, the largest of steel manufacturer in China, covering the world as well. Led by Lenovo research, we launched the industry-leading commercial ready AR headset, DaystAR, partnering with companies like the ones in this room. This technology is being used to revolutionize the way companies service utility, and even our jet engines. Using our workstations, servers, and award-winning imaging processing algorithms, we have partnered with hospitals to process complex CT scan data in minutes. So, this enable the doctors to more successfully detect the tumors, and it increases the success rate of cancer diagnosis all around the world. We are also piloting our smart IoT driven warehouse solution with one of the world's largest retail companies to greatly improve the efficiency. So, the opportunities are endless. This is where Lenovo will truly shine. When we combine the industry know-how of our customers with our end-to-end technology offerings, our intelligent vertical solutions like this are growing, which Kirk and Christian will share more. Now, what will drive this transformation even faster? The speed at which our networks operate, specifically 5G. You may know that Lenovo just launched the first-ever 5G smartphone, our Moto Z3, with the new 5G Moto model. We are partnering with multiple major network providers like Verizon, China Mobile. With the 5G model scheduled to ship early next year, we will be the first company to provide a 5G mobile experience to any users, customers. This is amazing innovation. You don't have to buy a new phone, just the 5G clip on. What can I say, except wow. (audience laughs) 5G is 10 times the fast faster than 4G. Its download speed will transform how people engage with the world, driverless car, new types of smart wearables, gaming, home security, industrial intelligence, all will be transformed. Finally, accelerating with partners, as ready as we are at Lenovo, we need partners to unlock our full potential, partners here to create with us the edge of the intelligent transformation. The opportunities of intelligent transformation are too profound, the scale is too vast. No company can drive it alone fully. We are eager to collaborate with all partners that can help bring our vision to life. We are dedicated to open partnerships, dedicated to cross-border collaboration, unify the standards, share the advantage, and market the synergies. We partner with the biggest names in the industry, Intel, Microsoft, AMD, Qualcomm, Google, Amazon, and Disney. We also find and partner with the smaller innovators as well. We're building the ultimate partner experience, open, shared, collaborative, diverse. So, everything is in place for intelligent transformation on a global scale. Smart devices are everywhere, the infrastructure is in place, networks are accelerating, and the industries demand to be more intelligent, and Lenovo is at the center of it all. We are helping to drive change with the hundreds of companies, companies just like yours, every day. We are your partner for intelligent transformation. Transformation never stops. This is what you will hear from Kirk, including details about Lenovo NetApp global partnership we just announced this morning. We've made the investments in every single aspect of the technology. We have the end-to-end resources to meet your end-to-end needs. As you attend the breakout session this afternoon, I hope you see for yourself how much Lenovo has transformed as a company this past year, and how we truly are delivering a future of intelligent transformation. Now, let me invite to the stage Kirk Skaugen, our president of Data Center growth to tell you about the exciting transformation happening in the global Data C enter market. Thank you. (audience applauding) (upbeat music) >> Well, good morning. >> Good morning. >> Good morning! >> Good morning! >> Excellent, well, I'm pleased to be here this morning to talk about how we're transforming the Data Center and taking you as our customers through your own intelligent transformation journey. Last year I stood up here at Transform 1.0, and we were proud to announce the largest Data Center portfolio in Lenovo's history, so I thought I'd start today and talk about the portfolio and the progress that we've made over the last year, and the strategies that we have going forward in phase 2.0 of Lenovo's transformation to be one of the largest data center companies in the world. We had an audacious vision that we talked about last year, and that is to be the most trusted data center provider in the world, empowering customers through the new IT, intelligent transformation. And now as the world's largest supercomputer provider, giving something back to humanity, is very important this week with the hurricanes now hitting North Carolina's coast, but we take this most trusted aspect very seriously, whether it's delivering the highest quality products on time to you as customers with the highest levels of security, or whether it's how we partner with our channel partners and our suppliers each and every day. You know we're in a unique world where we're going from hundreds of millions of PCs, and then over the next 25 years to hundred billions of connected devices, so each and every one of you is going through this intelligent transformation journey, and in many aspects were very early in that cycle. And we're going to talk today about our role as the largest supercomputer provider, and how we're solving humanity's greatest challenges. Last year we talked about two special milestones, the 25th anniversary of ThinkPad, but also the 25th anniversary of Lenovo with our IBM heritage in x86 computing. I joined the workforce in 1992 out of college, and the IBM first personal server was launching at the same time with an OS2 operating system and a free mouse when you bought the server as a marketing campaign. (audience laughing) But what I want to be very clear today, is that the innovation engine is alive and well at Lenovo, and it's really built on the culture that we're building as a company. All of these awards at the bottom are things that we earned over the last year at Lenovo. As a Fortune now 240 company, larger than companies like Nike, or AMEX, or Coca-Cola. The one I'm probably most proud of is Forbes first list of the top 2,000 globally regarded companies. This was something where 15,000 respondents in 60 countries voted based on ethics, trustworthiness, social conduct, company as an employer, and the overall company performance, and Lenovo was ranked number 27 of 2000 companies by our peer group, but we also now one of-- (audience applauding) But we also got a perfect score in the LGBTQ Equality Index, exemplifying the diversity internally. We're number 82 in the top working companies for mothers, top working companies for fathers, top 100 companies for sustainability. If you saw that factory, it's filled with solar panels on the top of that. And now again, one of the top global brands in the world. So, innovation is built on a customer foundation of trust. We also said last year that we'd be crossing an amazing milestone. So we did, over the last 12 months ship our 20 millionth x86 server. So, thank you very much to our customers for this milestone. (audience applauding) So, let me recap some of the transformation elements that have happened over the last year. Last year I talked about a lot of brand confusion, because we had the ThinkServer brand from the legacy Lenovo, the System x, from IBM, we had acquired a number of networking companies, like BLADE Network Technologies, et cetera, et cetera. Over the last year we've been ramping based on two brand structures, ThinkAgile for next generation IT, and all of our software-defined infrastructure products and ThinkSystem as the world's highest performance, highest reliable x86 server brand, but for servers, for storage, and for networking. We have transformed every single aspect of the customer experience. A year and a half ago, we had four different global channel programs around the world. Typically we're about twice the mix to our channel partners of any of our competitors, so this was really important to fix. We now have a single global Channel program, and have technically certified over 11,000 partners to be technical experts on our product line to deliver better solutions to our customer base. Gardner recently recognized Lenovo as the 26th ranked supply chain in the world. And, that's a pretty big honor, when you're up there with Amazon and Walmart and others, but in tech, we now are in the top five supply chains. You saw the factory network from YY, and today we'll be talking about product shipping in more than 160 countries, and I know there's people here that I've met already this morning, from India, from South Africa, from Brazil and China. We announced new Premier Support services, enabling you to go directly to local language support in nine languages in 49 countries in the world, going directly to a native speaker level three support engineer. And today we have more than 10,000 support specialists supporting our products in over 160 countries. We've delivered three times the number of engineered solutions to deliver a solutions orientation, whether it's on HANA, or SQL Server, or Oracle, et cetera, and we've completely reengaged our system integrator channel. Last year we had the CIO of DXE on stage, and here we're talking about more than 175 percent growth through our system integrator channel in the last year alone as we've brought that back and really built strong relationships there. So, thank you very much for amazing work here on the customer experience. (audience applauding) We also transformed our leadership. We thought it was extremely important with a focus on diversity, to have diverse talent from the legacy IBM, the legacy Lenovo, but also outside the industry. We made about 19 executive changes in the DCG group. This is the most senior leadership team within DCG, all which are newly on board, either from our outside competitors mainly over the last year. About 50 percent of our executives were now hired internally, 50 percent externally, and 31 percent of those new executives are diverse, representing the diversity of our global customer base and gender. So welcome, and most of them you're going to be able to meet over here in the breakout sessions later today. (audience applauding) But some things haven't changed, they're just keeping getting better within Lenovo. So, last year I got up and said we were committed with the new ThinkSystem brand to be a world performance leader. You're going to see that we're sponsoring Ducati for MotoGP. You saw the Ferrari out there with Formula One. That's not a surprise. We want the Lenovo ThinkSystem and ThinkAgile brands to be synonymous with world record performance. So in the last year we've gone from 39 to 89 world records, and partners like Intel would tell you, we now have four times the number of world record workloads on Lenovo hardware than any other server company on the planet today, with more than 89 world records across HPC, Java, database, transaction processing, et cetera. And we're proud to have just brought on Doug Fisher from Intel Corporation who had about 10-17,000 people on any given year working for him in workload optimizations across all of our software. It's just another testament to the leadership team we're bringing in to keep focusing on world-class performance software and solutions. We also per ITIC, are the number one now in x86 server reliability five years running. So, this is a survey where CIOs are in a blind survey asked to submit their reliability of their uptime on their x86 server equipment over the last 365 days. And you can see from 2016 to 2017 the downtime, there was over four hours as noted by the 750 CXOs in more than 20 countries is about one percent for the Lenovo products, and is getting worse generation from generation as we went from Broadwell to Pearlie. So we're taking our reliability, which was really paramount in the IBM System X heritage, and ensuring that we don't just recognize high performance but we recognize the highest level of reliability for mission-critical workloads. And what that translates into is that we at once again have been ranked number one in customer satisfaction from you our customers in 19 of 22 attributes, in North America in 18 of 22. This is a survey by TVR across hundreds of customers of us and our top competitors. This is the ninth consecutive study that we've been ranked number one in customer satisfaction, so we're taking this extremely seriously, and in fact YY now has increased the compensation of every single Lenovo employee. Up to 40 percent of their compensation bonus this year is going to be based on customer metrics like quality, order to ship, and things of this nature. So, we're really putting every employee focused on customer centricity this year. So, the summary on Transform 1.0 is that every aspect of what you knew about Lenovo's data center group has transformed, from the culture to the branding to dedicated sales and marketing, supply chain and quality groups, to a worldwide channel program and certifications, to new system integrator relationships, and to the new leadership team. So, rather than me just talk about it, I thought I'd share a quick video about what we've done over the last year, if you could run the video please. Turn around for a second. (epic music) (audience applauds) Okay. So, thank you to all our customers that allowed us to publicly display their logos in that video. So, what that means for you as investors, and for the investor community out there is, that our customers have responded, that this year Gardner just published that we are the fastest growing server company in the top 10, with 39 percent growth quarter-on-quarter, and 49 percent growth year-on-year. If you look at the progress we've made since the transformation the last three quarters publicly, we've grown 17 percent, then 44 percent, then 68 percent year on year in revenue, and I can tell you this quarter I'm as confident as ever in the financials around the DCG group, and it hasn't been in one area. You're going to see breakout sessions from hyperscale, software-defined, and flash, which are all growing more than a 100 percent year-on-year, supercomputing which we'll talk about shortly, now number one, and then ultimately from profitability, delivering five consecutive quarters of pre-tax profit increase, so I think, thank you very much to the customer base who's been working with us through this transformation journey. So, you're here to really hear what's next on 2.0, and that's what I'm excited to talk about today. Last year I came up with an audacious goal that we would become the largest supercomputer company on the planet by 2020, and this graph represents since the acquisition of the IBM System x business how far we were behind being the number one supercomputer. When we started we were 182 positions behind, even with the acquisition for example of SGI from HP, we've now accomplished our goal actually two years ahead of time. We're now the largest supercomputer company in the world. About one in every four supercomputers, 117 on the list, are now Lenovo computers, and you saw in the video where the universities are said, but I think what I'm most proud of is when your customers rank you as the best. So the awards at the bottom here, are actually Readers Choice from the last International Supercomputing Show where the scientific researchers on these computers ranked their vendors, and we were actually rated the number one server technology in supercomputing with our ThinkSystem SD530, and the number one storage technology with our ThinkSystem DSS-G, but more importantly what we're doing with the technology. You're going to see we won best in life sciences, best in data analytics, and best in collaboration as well, so you're going to see all of that in our breakout sessions. As you saw in the video now, 17 of the top 25 research institutions in the world are now running Lenovo supercomputers. And again coming from Raleigh and watching that hurricane come across the Atlantic, there are eight supercomputers crunching all of those models you see from Germany to Malaysia to Canada, and we're happy to have a SciNet from University of Toronto here with us in our breakout session to talk about what they're doing on climate modeling as well. But we're not stopping there. We just announced our new Neptune warm water cooling technology, which won the International Supercomputing Vendor Showdown, the first time we've won that best of show in 25 years, and we've now installed this. We're building out LRZ in Germany, the first ever warm water cooling in Peking University, at the India Space Propulsion Laboratory, at the Malaysian Weather and Meteorological Society, at Uninett, at the largest supercomputer in Norway, T-Systems, University of Birmingham. This is truly amazing technology where we're actually using water to cool the machine to deliver a significantly more energy-efficient computer. Super important, when we're looking at global warming and some of the electric bills can be millions of dollars just for one computer, and could actually power a small city just with the technology from the computer. We've built AI centers now in Morrisville, Stuttgart, Taipei, and Beijing, where customers can bring their AI workloads in with experts from Intel, from Nvidia, from our FPGA partners, to work on their workloads, and how they can best implement artificial intelligence. And we also this year launched LICO which is Lenovo Intelligent Compute Orchestrator software, and it's a software solution that simplifies the management and use of distributed clusters in both HPC and AI model development. So, what it enables you to do is take a single cluster, and run both HPC and AI workloads on it simultaneously, delivering better TCO for your environment, so check out LICO as well. A lot of the customers here and Wall Street are very excited and using it already. And we talked about solving humanity's greatest challenges. In the breakout session, you're going to have a virtual reality experience where you're going to be able to walk through what as was just ranked the world's most beautiful data center, the Barcelona Supercomputer. So, you can actually walk through one of the largest supercomputers in the world from Barcelona. You can see the work we're doing with NC State where we're going to have to grow the food supply of the world by 50 percent, and there's not enough fresh water in the world in the right places to actually make all those crops grow between now and 2055, so you're going to see the progression of how they're mapping the entire globe and the water around the world, how to build out the crop population over time using AI. You're going to see our work with Vestas is this largest supercomputer provider in the wind turbine areas, how they're working on wind energy, and then with University College London, how they're working on some of the toughest particle physics calculations in the world. So again, lots of opportunity here. Take advantage of it in the breakout sessions. Okay, let me transition to hyperscale. So in hyperscale now, we have completely transformed our business model. We are now powering six of the top 10 hyperscalers in the world, which is a significant difference from where we were two years ago. And the reason we're doing that, is we've coined a term called ODM+. We believe that hyperscalers want more procurement power than an ODM, and Lenovo is doing about $18 billion of procurement a year. They want a broader global supply chain that they can get from a local system integrator. We're more than 160 countries around the world, but they want the same world-class quality and reliability like they get from an MNC. So, what we're doing now is instead of just taking off the shelf motherboards from somewhere, we're starting with a blank sheet of paper, we're working with the customer base on customized SKUs and you can see we already are developing 33 custom solutions for the largest hyperscalers in the world. And then we're not just running notebooks through this factory where YY said, we're running 37 notebook boards a minute, we're now putting in tens and tens and tens of thousands of server board capacity per month into this same factory, so absolutely we can compete with the most aggressive ODM's in the world, but it's not just putting these things in in the motherboard side, we're also building out these systems all around the world, India, Brazil, Hungary, Mexico, China. This is an example of a new hyperscale customer we've had this last year, 34,000 servers we delivered in the first six months. The next 34,000 servers we delivered in 68 days. The next 34,000 servers we delivered in 35 days, with more than 99 percent on-time delivery to 35 data centers in 14 countries as diverse as South Africa, India, China, Brazil, et cetera. And I'm really ashamed to say it was 99.3, because we did have a forklift driver who rammed their forklift right through the middle of the one of the server racks. (audience laughing) At JFK Airport that we had to respond to, but I think this gives you a perspective of what it is to be a top five global supply chain and technology. So last year, I said we would invest significantly in IP, in joint ventures, and M and A to compete in software defined, in networking, and in storage, so I wanted to give you an update on that as well. Our newest software-defined partnership is with Cloudistics, enabling a fully composable cloud infrastructure. It's an exclusive agreement, you can see them here. I think Nag, our founder, is going to be here today, with a significant Lenovo investment in the company. So, this new ThinkAgile CP series delivers the simplicity of the public cloud, on-premise with exceptional support and a marketplace of essential enterprise applications all with a single click deployment. So simply put, we're delivering a private cloud with a premium experience. It's simple in that you need no specialists to deploy it. An IT generalist can set it up and manage it. It's agile in that you can provision dozens of workloads in minutes, and it's transformative in that you get all of the goodness of public cloud on-prem in a private cloud to unlock opportunity for use. So, we're extremely excited about the ThinkAgile CP series that's now shipping into the marketplace. Beyond that we're aggressively ramping, and we're either doubling, tripling, or quadrupling our market share as customers move from traditional server technology to software-defined technology. With Nutanix we've been public, growing about more than 150 percent year-on-year, with Nutanix as their fastest growing Nutanix partner, but today I want to set another audacious goal. I believe we cannot just be Nutanix's fastest growing partner but we can become their largest partner within two years. On Microsoft, we are already four times our market share on Azure stack of our traditional business. We were the first to launch our ThinkAgile on Broadwell and on Skylake with the Azure Stack Infrastructure. And on VMware we're about twice our market segment share. We were the first to deliver an Intel-optimized Optane-certified VSAN node. And with Optane technology, we're delivering 50 percent more VM density than any competitive SSD system in the marketplace, about 10 times lower latency, four times the performance of any SSD system out there, and Lenovo's first to market on that. And at VMworld you saw CEO Pat Gelsinger of VMware talked about project dimension, which is Edge as a service, and we're the only OEM beyond the Dell family that is participating today in project dimension. Beyond that you're going to see a number of other partnerships we have. I'm excited that we have the city of Bogota Columbia here, an eight million person city, where we announced a 3,000 camera video surveillance solution last month. With pivot three you're going to see city of Bogota in our breakout sessions. You're going to see a new partnership with Veeam around backup that's launching today. You're going to see partnerships with scale computing in IoT and hyper-converged infrastructure working on some of the largest retailers in the world. So again, everything out in the breakout session. Transitioning to storage and data management, it's been a great year for Lenovo, more than a 100 percent growth year-on-year, 2X market growth in flash arrays. IDC just reported 30 percent growth in storage, number one in price performance in the world and the best HPC storage product in the top 500 with our ThinkSystem DSS G, so strong coverage, but I'm excited today to announce for Transform 2.0 that Lenovo is launching the largest data management and storage portfolio in our 25-year data center history. (audience applauding) So a year ago, the largest server portfolio, becoming the largest fastest growing server OEM, today the largest storage portfolio, but as you saw this morning we're not doing it alone. Today Lenovo and NetApp, two global powerhouses are joining forces to deliver a multi-billion dollar global alliance in data management and storage to help customers through their intelligent transformation. As the fastest growing worldwide server leader and one of the fastest growing flash array and data management companies in the world, we're going to deliver more choice to customers than ever before, global scale that's never been seen, supply chain efficiencies, and rapidly accelerating innovation and solutions. So, let me unwrap this a little bit for you and talk about what we're announcing today. First, it's the largest portfolio in our history. You're going to see not just storage solutions launching today but a set of solution recipes from NetApp that are going to make Lenovo server and NetApp or Lenovo storage work better together. The announcement enables Lenovo to go from covering 15 percent of the global storage market to more than 90 percent of the global storage market and distribute these products in more than 160 countries around the world. So we're launching today, 10 new storage platforms, the ThinkSystem DE and ThinkSystem DM platforms. They're going to be centrally managed, so the same XClarity management that you've been using for server, you can now use across all of your storage platforms as well, and it'll be supported by the same 10,000 plus service personnel that are giving outstanding customer support to you today on the server side. And we didn't come up with this in the last month or the last quarter. We're announcing availability in ordering today and shipments tomorrow of the first products in this portfolio, so we're excited today that it's not just a future announcement but something you as customers can take advantage of immediately. (audience applauding) The second part of the announcement is we are announcing a joint venture in China. Not only will this be a multi-billion dollar global partnership, but Lenovo will be a 51 percent owner, NetApp a 49 percent owner of a new joint venture in China with the goal of becoming in the top three storage companies in the largest data and storage market in the world. We will deliver our R and D in China for China, pooling our IP and resources together, and delivering a single route to market through a complementary channel, not just in China but worldwide. And in the future I just want to tell everyone this is phase one. There is so much exciting stuff. We're going to be on the stage over the next year talking to you about around integrated solutions, next-generation technologies, and further synergies and collaborations. So, rather than just have me talk about it, I'd like to welcome to the stage our new partner NetApp and Brad Anderson who's the senior vice president and general manager of NetApp Cloud Infrastructure. (upbeat music) (audience applauding) >> Thank You Kirk. >> So Brad, we've known each other a long time. It's an exciting day. I'm going to give you the stage and allow you to say NetApp's perspective on this announcement. >> Very good, thank you very much, Kirk. Kirk and I go back to I think 1994, so hey good morning and welcome. My name is Brad Anderson. I manage the Cloud Infrastructure Group at NetApp, and I am honored and privileged to be here at Lenovo Transform, particularly today on today's announcement. Now, you've heard a lot about digital transformation about how companies have to transform their IT to compete in today's global environment. And today's announcement with the partnership between NetApp and Lenovo is what that's all about. This is the joining of two global leaders bringing innovative technology in a simplified solution to help customers modernize their IT and accelerate their global digital transformations. Drawing on the strengths of both companies, Lenovo's high performance compute world-class supply chain, and NetApp's hybrid cloud data management, hybrid flash and all flash storage solutions and products. And both companies providing our customers with the global scale for them to be able to meet their transformation goals. At NetApp, we're very excited. This is a quote from George Kurian our CEO. George spent all day yesterday with YY and Kirk, and would have been here today if it hadn't been also our shareholders meeting in California, but I want to just convey how excited we are for all across NetApp with this partnership. This is a partnership between two companies with tremendous market momentum. Kirk took you through all the amazing results that Lenovo has accomplished, number one in supercomputing, number one in performance, number one in x86 reliability, number one in x86 customers sat, number five in supply chain, really impressive and congratulations. Like Lenovo, NetApp is also on a transformation journey, from a storage company to the data authority in hybrid cloud, and we've seen some pretty impressive momentum as well. Just last week we became number one in all flash arrays worldwide, catching EMC and Dell, and we plan to keep on going by them, as we help customers modernize their their data centers with cloud connected flash. We have strategic partnerships with the largest hyperscalers to provide cloud native data services around the globe and we are having success helping our customers build their own private clouds with just, with a new disruptive hyper-converged technology that allows them to operate just like hyperscalers. These three initiatives has fueled NetApp's transformation, and has enabled our customers to change the world with data. And oh by the way, it has also fueled us to have meet or have beaten Wall Street's expectations for nine quarters in a row. These are two companies with tremendous market momentum. We are also building this partnership for long term success. We think about this as phase one and there are two important components to phase one. Kirk took you through them but let me just review them. Part one, the establishment of a multi-year commitment and a collaboration agreement to offer Lenovo branded flash products globally, and as Kurt said in 160 countries. Part two, the formation of a joint venture in PRC, People's Republic of China, that will provide long term commitment, joint product development, and increase go-to-market investment to meet the unique needs to China. Both companies will put in storage technologies and storage expertise to form an independent JV that establishes a data management company in China for China. And while we can dream about what phase two looks like, our entire focus is on making phase one incredibly successful and I'm pleased to repeat what Kirk, is that the first products are orderable and shippable this week in 160 different countries, and you will see our two companies focusing on the here and now. On our joint go to market strategy, you'll see us working together to drive strategic alignment, focused execution, strong governance, and realistic expectations and milestones. And it starts with the success of our customers and our channel partners is job one. Enabling customers to modernize their legacy IT with complete data center solutions, ensuring that our customers get the best from both companies, new offerings the fuel business success, efficiencies to reinvest in game-changing initiatives, and new solutions for new mission-critical applications like data analytics, IoT, artificial intelligence, and machine learning. Channel partners are also top of mind for both our two companies. We are committed to the success of our existing and our future channel partners. For NetApp channel partners, it is new pathways to new segments and to new customers. For Lenovo's channel partners, it is the competitive weapons that now allows you to compete and more importantly win against Dell, EMC, and HP. And the good news for both companies is that our channel partner ecosystem is highly complementary with minimal overlap. Today is the first day of a very exciting partnership, of a partnership that will better serve our customers today and will provide new opportunities to both our companies and to our partners, new products to our customers globally and in China. I am personally very excited. I will be on the board of the JV. And so, I look forward to working with you, partnering with you and serving you as we go forward, and with that, I'd like to invite Kirk back up. (audience applauding) >> Thank you. >> Thank you. >> Well, thank you, Brad. I think it's an exciting overview, and these products will be manufactured in China, in Mexico, in Hungary, and around the world, enabling this amazing supply chain we talked about to deliver in over 160 countries. So thank you Brad, thank you George, for the amazing partnership. So again, that's not all. In Transform 2.0, last year, we talked about the joint ventures that were coming. I want to give you a sneak peek at what you should expect at future Lenovo events around the world. We have this Transform in Beijing in a couple weeks. We'll then be repeating this in 20 different locations roughly around the world over the next year, and I'm excited probably more than ever about what else is coming. Let's talk about Telco 5G and network function virtualization. Today, Motorola phones are certified on 46 global networks. We launched the world's first 5G upgradable phone here in the United States with Verizon. Lenovo DCG sells to 58 telecommunication providers around the world. At Mobile World Congress in Barcelona and Shanghai, you saw China Telecom and China Mobile in the Lenovo booth, China Telecom showing a video broadband remote access server, a VBRAS, with video streaming demonstrations with 2x less jitter than they had seen before. You saw China Mobile with a virtual remote access network, a VRAN, with greater than 10 times the throughput and 10x lower latency running on Lenovo. And this year, we'll be launching a new NFV company, a software company in China for China to drive the entire NFV stack, delivering not just hardware solutions, but software solutions, and we've recently hired a new CEO. You're going to hear more about that over the next several quarters. Very exciting as we try to drive new economics into the networks to deliver these 20 billion devices. We're going to need new economics that I think Lenovo can uniquely deliver. The second on IoT and edge, we've integrated on the device side into our intelligent devices group. With everything that's going to consume electricity computes and communicates, Lenovo is in a unique position on the device side to take advantage of the communications from Motorola and being one of the largest device companies in the world. But this year, we're also going to roll out a comprehensive set of edge gateways and ruggedized industrial servers and edge servers and ISP appliances for the edge and for IoT. So look for that as well. And then lastly, as a service, you're going to see Lenovo delivering hardware as a service, device as a service, infrastructure as a service, software as a service, and hardware as a service, not just as a glorified leasing contract, but with IP, we've developed true flexible metering capability that enables you to scale up and scale down freely and paying strictly based on usage, and we'll be having those announcements within this fiscal year. So Transform 2.0, lots to talk about, NetApp the big news of the day, but a lot more to come over the next year from the Data Center group. So in summary, I'm excited that we have a lot of customers that are going to be on stage with us that you saw in the video. Lots of testimonials so that you can talk to colleagues of yourself. Alamos Gold from Canada, a Canadian gold producer, Caligo for data optimization and privacy, SciNet, the largest supercomputer we've ever put into North America, and the largest in Canada at the University of Toronto will be here talking about climate change. City of Bogota again with our hyper-converged solutions around smart city putting in 3,000 cameras for criminal detection, license plate detection, et cetera, and then more from a channel mid market perspective, Jerry's Foods, which is from my home state of Wisconsin, and Minnesota which has about 57 stores in the specialty foods market, and how they're leveraging our IoT solutions as well. So again, about five times the number of demos that we had last year. So in summary, first and foremost to the customers, thank you for your business. It's been a great journey and I think we're on a tremendous role. You saw from last year, we're trying to build credibility with you. After the largest server portfolio, we're now the fastest-growing server OEM per Gardner, number one in performance, number one in reliability, number one in customer satisfaction, number one in supercomputing. Today, the largest storage portfolio in our history, with the goal of becoming the fastest growing storage company in the world, top three in China, multibillion-dollar collaboration with NetApp. And the transformation is going to continue with new edge gateways, edge servers, NFV solutions, telecommunications infrastructure, and hardware as a service with dynamic metering. So thank you for your time. I've looked forward to meeting many of you over the next day. We appreciate your business, and with that, I'd like to bring up Rod Lappen to introduce our next speaker. Rod? (audience applauding) >> Thanks, boss, well done. Alright ladies and gentlemen. No real secret there. I think we've heard why I might talk about the fourth Industrial Revolution in data and exactly what's going on with that. You've heard Kirk with some amazing announcements, obviously now with our NetApp partnership, talk about 5G, NFV, cloud, artificial intelligence, I think we've hit just about all the key hot topics. It's with great pleasure that I now bring up on stage Mr. Christian Teismann, our senior vice president and general manager of commercial business for both our PCs and our IoT business, so Christian Teismann. (techno music) Here, take that. >> Thank you. I think I'll need that. >> Okay, Christian, so obviously just before we get down, you and I last year, we had a bit of a chat about being in New York. >> Exports. >> You were an expat in New York for a long time. >> That's true. >> And now, you've moved from New York. You're in Munich? >> Yep. >> How does that feel? >> Well Munich is a wonderful city, and it's a great place to live and raise kids, but you know there's no place in the world like New York. >> Right. >> And I miss it a lot, quite frankly. >> So what exactly do you miss in New York? >> Well there's a lot of things in New York that are unique, but I know you spent some time in Japan, but I still believe the best sushi in the world is still in New York City. (all laughing) >> I will beg to differ. I will beg to differ. I think Mr. Guchi-san from Softbank is here somewhere. He will get up an argue very quickly that Japan definitely has better sushi than New York. But obviously you know, it's a very very special place, and I have had sushi here, it's been fantastic. What about Munich? Anything else that you like in Munich? >> Well I mean in Munich, we have pork knuckles. >> Pork knuckles. (Christian laughing) Very similar sushi. >> What is also very fantastic, but we have the real, the real Oktoberfest in Munich, and it starts next week, mid-September, and I think it's unique in the world. So it's very special as well. >> Oktoberfest. >> Yes. >> Unfortunately, I'm not going this year, 'cause you didn't invite me, but-- (audience chuckling) How about, I think you've got a bit of a secret in relation to Oktoberfest, probably not in Munich, however. >> It's a secret, yes, but-- >> Are you going to share? >> Well I mean-- >> See how I'm putting you on the spot? >> In the 10 years, while living here in New York, I was a regular visitor of the Oktoberfest at the Lower East Side in Avenue C at Zum Schneider, where I actually met my wife, and she's German. >> Very good. So, how about a big round of applause? (audience applauding) Not so much for Christian, but more I think, obviously for his wife, who obviously had been drinking and consequently ended up with you. (all laughing) See you later, mate. >> That's the beauty about Oktoberfest, but yes. So first of all, good morning to everybody, and great to be back here in New York for a second Transform event. New York clearly is the melting pot of the world in terms of culture, nations, but also business professionals from all kind of different industries, and having this event here in New York City I believe is manifesting what we are trying to do here at Lenovo, is transform every aspect of our business and helping our customers on the journey of intelligent transformation. Last year, in our transformation on the device business, I talked about how the PC is transforming to personalized computing, and we've made a lot of progress in that journey over the last 12 months. One major change that we have made is we combined all our device business under one roof. So basically PCs, smart devices, and smart phones are now under the roof and under the intelligent device group. But from my perspective makes a lot of sense, because at the end of the day, all devices connect in the modern world into the cloud and are operating in a seamless way. But we are also moving from a device business what is mainly a hardware focus historically, more and more also into a solutions business, and I will give you during my speech a little bit of a sense of what we are trying to do, as we are trying to bring all these components closer together, and specifically also with our strengths on the data center side really build end-to-end customer solution. Ultimately, what we want to do is make our business, our customer's businesses faster, safer, and ultimately smarter as well. So I want to look a little bit back, because I really believe it's important to understand what's going on today on the device side. Many of us have still grown up with phones with terminals, ultimately getting their first desktop, their first laptop, their first mobile phone, and ultimately smartphone. Emails and internet improved our speed, how we could operate together, but still we were defined by linear technology advances. Today, the world has changed completely. Technology itself is not a limiting factor anymore. It is how we use technology going forward. The Internet is pervasive, and we are not yet there that we are always connected, but we are nearly always connected, and we are moving to the stage, that everything is getting connected all the time. Sharing experiences is the most driving force in our behavior. In our private life, sharing pictures, videos constantly, real-time around the world, with our friends and with our family, and you see the same behavior actually happening in the business life as well. Collaboration is the number-one topic if it comes down to workplace, and video and instant messaging, things that are coming from the consumer side are dominating the way we are operating in the commercial business as well. Most important beside technology, that a new generation of workforce has completely changed the way we are working. As the famous workforce the first generation of Millennials that have now fully entered in the global workforce, and the next generation, it's called Generation Z, is already starting to enter the global workforce. By 2025, 75 percent of the world's workforce will be composed out of two of these generations. Why is this so important? These two generations have been growing up using state-of-the-art IT technology during their private life, during their education, school and study, and are taking these learnings and taking these behaviors in the commercial workspace. And this is the number one force of change that we are seeing in the moment. Diverse workforces are driving this change in the IT spectrum, and for years in many of our customers' focus was their customer focus. Customer experience also in Lenovo is the most important thing, but we've realized that our own human capital is equally valuable in our customer relationships, and employee experience is becoming a very important thing for many of our customers, and equally for Lenovo as well. As you have heard YY, as we heard from YY, Lenovo is focused on intelligent transformation. What that means for us in the intelligent device business is ultimately starting with putting intelligence in all of our devices, smartify every single one of our devices, adding value to our customers, traditionally IT departments, but also focusing on their end users and building products that make their end users more productive. And as a world leader in commercial devices with more than 33 percent market share, we can solve problems been even better than any other company in the world. So, let's talk about transformation of productivity first. We are in a device-led world. Everything we do is connected. There's more interaction with devices than ever, but also with spaces who are increasingly becoming smart and intelligent. YY said it, by 2020 we have more than 20 billion connected devices in the world, and it will grow exponentially from there on. And users have unique personal choices for technology, and that's very important to recognize, and we call this concept a digital wardrobe. And it means that every single end-user in the commercial business is composing his personal wardrobe on an ongoing basis and is reconfiguring it based on the work he's doing and based where he's going and based what task he is doing. I would ask all of you to put out all the devices you're carrying in your pockets and in your bags. You will see a lot of you are using phones, tablets, laptops, but also cameras and even smartwatches. They're all different, but they have one underlying technology that is bringing it all together. Recognizing digital wardrobe dynamics is a core factor for us to put all the devices under one roof in IDG, one business group that is dedicated to end-user solutions across mobile, PC, but also software services and imaging, to emerging technologies like AR, VR, IoT, and ultimately a AI as well. A couple of years back there was a big debate around bring-your-own-device, what was called consumerization. Today consumerization does not exist anymore, because consumerization has happened into every single device we build in our commercial business. End users and commercial customers today do expect superior display performance, superior audio, microphone, voice, and touch quality, and have it all connected and working seamlessly together in an ease of use space. We are already deep in the journey of personalized computing today. But the center point of it has been for the last 25 years, the mobile PC, that we have perfected over the last 25 years, and has been the undisputed leader in mobility computing. We believe in the commercial business, the ThinkPad is still the core device of a digital wardrobe, and we continue to drive the success of the ThinkPad in the marketplace. We've sold more than 140 million over the last 26 years, and even last year we exceeded nearly 11 million units. That is about 21 ThinkPads per minute, or one Thinkpad every three seconds that we are shipping out in the market. It's the number one commercial PC in the world. It has gotten countless awards but we felt last year after Transform we need to build a step further, in really tailoring the ThinkPad towards the need of the future. So, we announced a new line of X1 Carbon and Yoga at CES the Consumer Electronics Show. And the reason is not we want to sell to consumer, but that we do recognize that a lot of CIOs and IT decision makers need to understand what consumers are really doing in terms of technology to make them successful. So, let's take a look at the video. (suspenseful music) >> When you're the number one business laptop of all time, your only competition is yourself. (wall shattering) And, that's different. Different, like resisting heat, ice, dust, and spills. Different, like sharper, brighter OLA display. The trackpoint that reinvented controls, and a carbon fiber roll cage to protect what's inside, built by an engineering and design team, doing the impossible for the last 25 years. This is the number one business laptop of all time, but it's not a laptop. It's a ThinkPad. (audience applauding) >> Thank you very much. And we are very proud that Lenovo ThinkPad has been selected as the best laptop in the world in the second year in a row. I think it's a wonderful tribute to what our engineers have been done on this one. And users do want awesome displays. They want the best possible audio, voice, and touch control, but some users they want more. What they want is super power, and I'm really proud to announce our newest member of the X1 family, and that's the X1 extreme. It's exceptionally featured. It has six core I9 intel chipset, the highest performance you get in the commercial space. It has Nvidia XTX graphic, it is a 4K UHD display with HDR with Dolby vision and Dolby Atmos Audio, two terabyte in SSD, so it is really the absolute Ferrari in terms of building high performance commercial computer. Of course it has touch and voice, but it is one thing. It has so much performance that it serves also a purpose that is not typical for commercial, and I know there's a lot of secret gamers also here in this room. So you see, by really bringing technology together in the commercial space, you're creating productivity solutions of one of a kind. But there's another category of products from a productivity perspective that is incredibly important in our commercial business, and that is the workstation business . Clearly workstations are very specifically designed computers for very advanced high-performance workloads, serving designers, architects, researchers, developers, or data analysts. And power and performance is not just about the performance itself. It has to be tailored towards the specific use case, and traditionally these products have a similar size, like a server. They are running on Intel Xeon technology, and they are equally complex to manufacture. We have now created a new category as the ultra mobile workstation, and I'm very proud that we can announce here the lightest mobile workstation in the industry. It is so powerful that it really can run AI and big data analysis. And with this performance you can go really close where you need this power, to the sensors, into the cars, or into the manufacturing places where you not only wannna read the sensors but get real-time analytics out of these sensors. To build a machine like this one you need customers who are really challenging you to the limit. and we're very happy that we had a customer who went on this journey with us, and ultimately jointly with us created this product. So, let's take a look at the video. (suspenseful music) >> My world involves pathfinding both the hardware needs to the various work sites throughout the company, and then finding an appropriate model of desktop, laptop, or workstation to match those needs. My first impressions when I first seen the ThinkPad P1 was I didn't actually believe that we could get everything that I was asked for inside something as small and light in comparison to other mobile workstations. That was one of the I can't believe this is real sort of moments for me. (engine roars) >> Well, it's better than general when you're going around in the wind tunnel, which isn't alway easy, and going on a track is not necessarily the best bet, so having a lightweight very powerful laptop is extremely useful. It can take a Xeon processor, which can support ECC from when we try to load a full car, and when we're analyzing live simulation results. through and RCFT post processor or example. It needs a pretty powerful machine. >> It's come a long way to be able to deliver this. I hate to use the word game changer, but it is that for us. >> Aston Martin has got a lot of different projects going. There's some pretty exciting projects and a pretty versatile range coming out. Having Lenovo as a partner is certainly going to ensure that future. (engine roars) (audience applauds) >> So, don't you think the Aston Martin design and the ThinkPad design fit very well together? (audience laughs) So if Q, would get a new laptop, I think you would get a ThinkPad X P1. So, I want to switch gears a little bit, and go into something in terms of productivity that is not necessarily on top of the mind or every end user but I believe it's on top of the mind of every C-level executive and of every CEO. Security is the number one threat in terms of potential risk in your business and the cost of cybersecurity is estimated by 2020 around six trillion dollars. That's more than the GDP of Japan and we've seen a significant amount of data breach incidents already this years. Now, they're threatening to take companies out of business and that are threatening companies to lose a huge amount of sensitive customer data or internal data. At Lenovo, we are taking security very, very seriously, and we run a very deep analysis, around our own security capabilities in the products that we are building. And we are announcing today a new brand under the Think umbrella that is called ThinkShield. Our goal is to build the world's most secure PC, and ultimately the most secure devices in the industry. And when we looked at this end-to-end, there is no silver bullet around security. You have to go through every aspect where security breaches can potentially happen. That is why we have changed the whole organization, how we look at security in our device business, and really have it grouped under one complete ecosystem of solutions, Security is always something where you constantly are getting challenged with the next potential breach the next potential technology flaw. As we keep innovating and as we keep integrating, a lot of our partners' software and hardware components into our products. So for us, it's really very important that we partner with companies like Intel, Microsoft, Coronet, Absolute, and many others to really as an example to drive full encryption on all the data seamlessly, to have multi-factor authentication to protect your users' identity, to protect you in unsecured Wi-Fi locations, or even simple things like innovation on the device itself, to and an example protect the camera, against usage with a little thing like a thinkShutter that you can shut off the camera. SO what I want to show you here, is this is the full portfolio of ThinkShield that we are announcing today. This is clearly not something I can even read to you today, but I believe it shows you the breadth of security management that we are announcing today. There are four key pillars in managing security end-to-end. The first one is your data, and this has a lot of aspects around the hardware and the software itself. The second is identity. The third is the security around online, and ultimately the device itself. So, there is a breakout on security and ThinkShield today, available in the afternoon, and encourage you to really take a deeper look at this one. The first pillar around productivity was the device, and around the device. The second major pillar that we are seeing in terms of intelligent transformation is the workspace itself. Employees of a new generation have a very different habit how they work. They split their time between travel, working remotely but if they do come in the office, they expect a very different office environment than what they've seen in the past in cubicles or small offices. They come into the office to collaborate, and they want to create ideas, and they really work in cross-functional teams, and they want to do it instantly. And what we've seen is there is a huge amount of investment that companies are doing today in reconfiguring real estate reconfiguring offices. And most of these kind of things are moving to a digital platform. And what we are doing, is we want to build an entire set of solutions that are just focused on making the workspace more productive for remote workforce, and to create technology that allow people to work anywhere and connect instantly. And the core of this is that we need to be, the productivity of the employee as high as possible, and make it for him as easy as possible to use these kind of technologies. Last year in Transform, I announced that we will enter the smart office space. By the end of last year, we brought the first product into the market. It's called the Hub 500. It's already deployed in thousands of our customers, and it's uniquely focused on Microsoft Skype for Business, and making meeting instantly happen. And the product is very successful in the market. What we are announcing today is the next generation of this product, what is the Hub 700, what has a fantastic audio quality. It has far few microphones, and it is usable in small office environment, as well as in major conference rooms, but the most important part of this new announcement is that we are also announcing a software platform, and this software platform allows you to run multiple video conferencing software solutions on the same platform. Many of you may have standardized for one software solution or for another one, but as you are moving in a world of collaborating instantly with partners, customers, suppliers, you always will face multiple software standards in your company, and Lenovo is uniquely positioned but providing a middleware platform for the device to really enable multiple of these UX interfaces. And there's more to come and we will add additional UX interfaces on an ongoing base, based on our customer requirements. But this software does not only help to create a better experience and a higher productivity in the conference room or the huddle room itself. It really will allow you ultimately to manage all your conference rooms in the company in one instance. And you can run AI technologies around how to increase productivity utilization of your entire conference room ecosystem in your company. You will see a lot more devices coming from the node in this space, around intelligent screens, cameras, and so on, and so on. The idea is really that Lenovo will become a core provider in the whole movement into the smart office space. But it's great if you have hardware and software that is really supporting the approach of modern IT, but one component that Kirk also mentioned is absolutely critical, that we are providing this to you in an as a service approach. Get it what you want, when you need it, and pay it in the amount that you're really using it. And within UIT there is also I think a new philosophy around IT management, where you're much more focused on the value that you are consuming instead of investing into technology. We are launched as a service two years back and we already have a significant number of customers running PC as a service, but we believe as a service will stretch far more than just the PC device. It will go into categories like smart office. It might go even into categories like phone, and it will definitely go also in categories like storage and server in terms of capacity management. I want to highlight three offerings that we are also displaying today that are sort of building blocks in terms of how we really run as a service. The first one is that we collaborated intensively over the last year with Microsoft to be the launch pilot for their Autopilot offering, basically deploying images easily in the same approach like you would deploy a new phone on the network. The purpose really is to make new imaging and enabling new PC as seamless as it's used to be in the phone industry, and we have a complete set of offerings, and already a significant number customers have deployed Autopilot with Lenovo. The second major offering is Premier Support, like in the in the server business, where Premier Support is absolutely critical to run critical infrastructure, we see a lot of our customers do want to have Premier Support for their end users, so they can be back into work basically instantly, and that you have the highest possible instant repair on every single device. And then finally we have a significant amount of time invested into understanding how the software as a service really can get into one philosophy. And many of you already are consuming software as a service in many different contracts from many different vendors, but what we've created is one platform that really can manage this all together. All these things are the foundation for a device as a service offering that really can manage this end-to-end. So, implementing an intelligent workplace can be really a daunting prospect depending on where you're starting from, and how big your company ultimately is. But how do you manage the transformation of technology workspace if you're present in 50 or more countries and you run an infrastructure for more than 100,000 people? Michelin, famous for their tires, infamous for their Michelin star restaurant rating, especially in New York, and instantly recognizable by the Michelin Man, has just doing that. Please welcome with me Damon McIntyre from Michelin to talk to us about the challenges and transforming collaboration and productivity. (audience applauding) (electronic dance music) Thank you, David. >> Thank you, thank you very much. >> We on? >> So, how do you feel here? >> Well good, I want to thank you first of all for your partnership and the devices you create that helped us design, manufacture, and distribute the best tire in the world, okay? I just had to say it and put out there, alright. And I was wondering, were those Michelin tires on that Aston Martin? >> I'm pretty sure there is no other tire that would fit to that. >> Yeah, no, thank you, thank you again, and thank you for the introduction. >> So, when we talk about the transformation happening really in the workplace, the most tangible transformation that you actually see is the drastic change that companies are doing physically. They're breaking down walls. They're removing cubes, and they're moving to flexible layouts, new desks, new huddle rooms, open spaces, but the underlying technology for that is clearly not so visible very often. So, tell us about Michelin's strategy, and the technology you are deploying to really enable this corporation. >> So we, so let me give a little bit a history about the company to understand the daunting tasks that we had before us. So we have over 114,000 people in the company under 170 nationalities, okay? If you go to the corporate office in France, it's Clermont. It's about 3,000 executives and directors, and what have you in the marketing, sales, all the way up to the chain of the global CIO, right? Inside of the Americas, we merged in Americas about three years ago. Now we have the Americas zone. There's about 28,000 employees across the Americas, so it's really, it's really hard in a lot of cases. You start looking at the different areas that you lose time, and you lose you know, your productivity and what have you, so there, it's when we looked at different aspects of how we were going to manage the meeting rooms, right? because we have opened up our areas of workspace, our CIO, CEOs in our zones will no longer have an office. They'll sit out in front of everybody else and mingle with the crowd. So, how do you take those spaces that were originally used by an individual but now turn them into like meeting rooms? So, we went through a large process, and looked at the Hub 500, and that really met our needs, because at the end of the day what we noticed was, it was it was just it just worked, okay? We've just added it to the catalog, so we're going to be deploying it very soon, and I just want to again point that I know everybody struggles with this, and if you look at all the minutes that you lose in starting up a meeting, and we know you know what I'm talking about when I say this, it equates to many many many dollars, okay? And so at the end the day, this product helps us to be more efficient in starting up the meeting, and more productive during the meeting. >> Okay, it's very good to hear. Another major trend we are seeing in IT departments is taking a more hands-off approach to hardware. We're seeing new technologies enable IT to create a more efficient model, how IT gets hardware in the hands of end-users, and how they are ultimately supporting themselves. So what's your strategy around the lifecycle management of the devices? >> So yeah you mentioned, again, we'll go back to the 114,000 employees in the company, right? You imagine looking at all the devices we use. I'm not going to get into the number of devices we have, but we have a set number that we use, and we have to go through a process of deploying these devices, which we right now service our own image. We build our images, we service them through our help desk and all that process, and we go through it. If you imagine deploying 25,000 PCs in a year, okay? The time and the daunting task that's behind all that, you can probably add up to 20 or 30 people just full-time doing that, okay? So, with partnering with Lenovo and their excellent technology, their technical teams, and putting together the whole process of how we do imaging, it now lifts that burden off of our folks, and it shifts it into a more automated process through the cloud, okay? And, it's with the Autopilot on the end of the project, we'll have Autopilot fully engaged, but what I really appreciate is how Lenovo really, really kind of got with us, and partnered with us for the whole process. I mean it wasn't just a partner between Michelin and Lenovo. Microsoft was also partnered during that whole process, and it really was a good project that we put together, and we hope to have something in a full production mode next year for sure. >> So, David thank you very, very much to be here with us on stage. What I really want to say, customers like you, who are always challenging us on every single aspect of our capabilities really do make the big difference for us to get better every single day and we really appreciate the partnership. >> Yeah, and I would like to say this is that I am, I'm doing what he's exactly said he just said. I am challenging Lenovo to show us how we can innovate in our work space with your devices, right? That's a challenge, and it's going to be starting up next year for sure. We've done some in the past, but I'm really going to challenge you, and my whole aspect about how to do that is bring you into our workspace. Show you how we make how we go through the process of making tires and all that process, and how we distribute those tires, so you can brainstorm, come back to the table and say, here's a device that can do exactly what you're doing right now, better, more efficient, and save money, so thank you. >> Thank you very much, David. (audience applauding) Well it's sometimes really refreshing to get a very challenging customers feedback. And you know, we will continue to grow this business together, and I'm very confident that your challenge will ultimately help to make our products even more seamless together. So, as we now covered productivity and how we are really improving our devices itself, and the transformation around the workplace, there is one pillar left I want to talk about, and that's really, how do we make businesses smarter than ever? What that really means is, that we are on a journey on trying to understand our customer's business, deeper than ever, understanding our customer's processes even better than ever, and trying to understand how we can help our customers to become more competitive by injecting state-of-the-art technology in this intelligent transformation process, into core processes. But this cannot be done without talking about a fundamental and that is the journey towards 5G. I really believe that 5G is changing everything the way we are operating devices today, because they will be connected in a way like it has never done before. YY talked about you know, 20 times 10 times the amount of performance. There are other studies that talk about even 200 times the performance, how you can use these devices. What it will lead to ultimately is that we will build devices that will be always connected to the cloud. And, we are preparing for this, and Kirk already talked about, and how many operators in the world we already present with our Moto phones, with how many Telcos we are working already on the backend, and we are working on the device side on integrating 5G basically into every single one of our product in the future. One of the areas that will benefit hugely from always connected is the world of virtual reality and augmented reality. And I'm going to pick here one example, and that is that we have created a commercial VR solution for classrooms and education, and basically using consumer type of product like our Mirage Solo with Daydream and put a solution around this one that enables teachers and schools to use these products in the classroom experience. So, students now can have immersive learning. They can studying sciences. They can look at environmental issues. They can exploring their careers, or they can even taking a tour in the next college they're going to go after this one. And no matter what grade level, this is how people will continue to learn in the future. It's quite a departure from the old world of textbooks. In our area that we are looking is IoT, And as YY already elaborated, we are clearly learning from our own processes around how we improve our supply chain and manufacturing and how we improve also retail experience and warehousing, and we are working with some of the largest companies in the world on pilots, on deploying IoT solutions to make their businesses, their processes, and their businesses, you know, more competitive, and some of them you can see in the demo environment. Lenovo itself already is managing 55 million devices in an IoT fashion connecting to our own cloud, and constantly improving the experience by learning from the behavior of these devices in an IoT way, and we are collecting significant amount of data to really improve the performance of these systems and our future generations of products on a ongoing base. We have a very strong partnership with a company called ADLINK from Taiwan that is one of the leading manufacturers of manufacturing PC and hardened devices to create solutions on the IoT platform. The next area that we are very actively investing in is commercial augmented reality. I believe augmented reality has by far more opportunity in commercial than virtual reality, because it has the potential to ultimately improve every single business process of commercial customers. Imagine in the future how complex surgeries can be simplified by basically having real-time augmented reality information about the surgery, by having people connecting into a virtual surgery, and supporting the surgery around the world. Visit a furniture store in the future and see how this furniture looks in your home instantly. Doing some maintenance on some devices yourself by just calling the company and getting an online manual into an augmented reality device. Lenovo is exploring all kinds of possibilities, and you will see a solution very soon from Lenovo. Early when we talked about smart office, I talked about the importance of creating a software platform that really run all these use cases for a smart office. We are creating a similar platform for augmented reality where companies can develop and run all their argumented reality use cases. So you will see that early in 2019 we will announce an augmented reality device, as well as an augmented reality platform. So, I know you're very interested on what exactly we are rolling out, so we will have a first prototype view available there. It's still a codename project on the horizon, and we will announce it ultimately in 2019, but I think it's good for you to take a look what we are doing here. So, I just wanted to give you a peek on what we are working beyond smart office and the device productivity in terms of really how we make businesses smarter. It's really about increasing productivity, providing you the most secure solutions, increase workplace collaboration, increase IT efficiency, using new computing devices and software and services to make business smarter in the future. There's no other company that will enable to offer what we do in commercial. No company has the breadth of commercial devices, software solutions, and the same data center capabilities, and no other company can do more for your intelligent transformation than Lenovo. Thank you very much. (audience applauding) >> Thanks mate, give me that. I need that. Alright, ladies and gentlemen, we are done. So firstly, I've got a couple of little housekeeping pieces at the end of this and then we can go straight into going and experiencing some of the technology we've got on the left-hand side of the room here. So, I want to thank Christian obviously. Christian, awesome as always, some great announcements there. I love the P1. I actually like the Aston Martin a little bit better, but I'll take either if you want to give me one for free. I'll take it. We heard from YY obviously about the industry and how the the fourth Industrial Revolution is impacting us all from a digital transformation perspective, and obviously Kirk on DCG, the great NetApp announcement, which is going to be really exciting, actually that Twitter and some of the social media panels are absolutely going crazy, so it's good to see that the industry is really taking some impact. Some of the publications are really great, so thank you for the media who are obviously in the room publishing right no. But now, I really want to say it's all of your turn. So, all of you up the back there who are having coffee, it's your turn now. I want everyone who's sitting down here after this event move into there, and really take advantage of the 15 breakouts that we've got set there. There are four breakout sessions from a time perspective. I want to try and get you all out there at least to use up three of them and use your fourth one to get out and actually experience some of the technology. So, you've got four breakout sessions. A lot of the breakout sessions are actually done twice. If you have not downloaded the app, please download the app so you can actually see what time things are going on and make sure you're registering correctly. There's a lot of great experience of stuff out there for you to go do. I've got one quick video to show you on some of the technology we've got and then we're about to close. Alright, here we are acting crazy. Now, you can see obviously, artificial intelligence machine learning in the browser. God, I hate that dance, I'm not a Millenial at all. It's effectively going to be implemented by healthcare. I want you to come around and test that out. Look at these two guys. This looks like a Lenovo management meeting to be honest with you. These two guys are actually concentrating, using their brain power to race each others in cars. You got to come past and give that a try. Give that a try obviously. Fantastic event here, lots of technology for you to experience, and great partners that have been involved as well. And so, from a Lenovo perspective, we've had some great alliance partners contribute, including obviously our number one partner, Intel, who's been a really big loyal contributor to us, and been a real part of our success here at Transform. Excellent, so please, you've just seen a little bit of tech out there that you can go and play with. I really want you, I mean go put on those black things, like Scott Hawkins our chief marketing officer from Lenovo's DCG business was doing and racing around this little car with his concentration not using his hands. He said it's really good actually, but as soon as someone comes up to speak to him, his car stops, so you got to try and do better. You got to try and prove if you can multitask or not. Get up there and concentrate and talk at the same time. 62 different breakouts up there. I'm not going to go into too much detai, but you can see we've got a very, very unusual numbering system, 18 to 18.8. I think over here we've got a 4849. There's a 4114. And then up here we've got a 46.1 and a 46.2. So, you need the decoder ring to be able to understand it. Get over there have a lot of fun. Remember the boat leaves today at 4:00 o'clock, right behind us at the pier right behind us here. There's 400 of us registered. Go onto the app and let us know if there's more people coming. It's going to be a great event out there on the Hudson River. Ladies and gentlemen that is the end of your keynote. I want to thank you all for being patient and thank all of our speakers today. Have a great have a great day, thank you very much. (audience applauding) (upbeat music) ♪ Ba da bop bop bop ♪ ♪ Ba da bop bop bop ♪ ♪ Ba da bop bop bop ♪ ♪ Ba da bop bop bop ♪ ♪ Ba da bop bop bop ♪ ♪ Ba da bop bop bop ♪ ♪ Ba da bop bop bop ba do ♪
SUMMARY :
and those around you, Ladies and gentlemen, we ask that you please take an available seat. Ladies and gentlemen, once again we ask and software that transform the way you collaborate, Good morning everyone! Ooh, that was pretty good actually, and have a look at all of the breakout sessions. and the industries demand to be more intelligent, and the strategies that we have going forward I'm going to give you the stage and allow you to say is that the first products are orderable and being one of the largest device companies in the world. and exactly what's going on with that. I think I'll need that. Okay, Christian, so obviously just before we get down, You're in Munich? and it's a great place to live and raise kids, And I miss it a lot, but I still believe the best sushi in the world and I have had sushi here, it's been fantastic. (Christian laughing) the real Oktoberfest in Munich, in relation to Oktoberfest, at the Lower East Side in Avenue C at Zum Schneider, and consequently ended up with you. and is reconfiguring it based on the work he's doing and a carbon fiber roll cage to protect what's inside, and that is the workstation business . and then finding an appropriate model of desktop, in the wind tunnel, which isn't alway easy, I hate to use the word game changer, is certainly going to ensure that future. And the core of this is that we need to be, and distribute the best tire in the world, okay? that would fit to that. and thank you for the introduction. and the technology you are deploying and more productive during the meeting. how IT gets hardware in the hands of end-users, You imagine looking at all the devices we use. and we really appreciate the partnership. and it's going to be starting up next year for sure. and how many operators in the world Ladies and gentlemen that is the end of your keynote.
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