(upbeat music) >> Hi everyone. Welcome to theCUBE special presentation here in Palo Alto, California. I'm John Furrier, host of theCUBE. We got two great guests, one for calling in from Germany, or videoing in from Germany, one from Maryland. We've got VMware and AWS. This is the customer successes with VMware Cloud on AWS Showcase: Accelerating Business Transformation. Here in the Showcase at Samir Kadoo, worldwide VMware strategic alliance solution architect leader with AWS. Samir, great to have you. And Daniel Rethmeier, principal architect global AWS synergy at VMware. Guys, you guys are working together, you're the key players in this relationship as it rolls out and continues to grow. So welcome to theCUBE. >> Thank you, greatly appreciate it. >> Great to have you guys both on. As you know, we've been covering this since 2016 when Pat Gelsinger, then CEO, and then then CEO AWS at Andy Jassy did this. It kind of got people by surprise, but it really kind of cleaned out the positioning in the enterprise for the success of VM workloads in the cloud. VMware's had great success with it since and you guys have the great partnerships. So this has been like a really strategic, successful partnership. Where are we right now? You know, years later, we got this whole inflection point coming, you're starting to see this idea of higher level services, more performance are coming in at the infrastructure side, more automation, more serverless, I mean and AI. I mean, it's just getting better and better every year in the cloud. Kind of a whole 'nother level. Where are we? Samir, let's start with you on the relationship. >> Yeah, totally. So I mean, there's several things to keep in mind, right? So in 2016, right, that's when the partnership between AWS and VMware was announced. And then less than a year later, that's when we officially launched VMware Cloud on AWS. Years later, we've been driving innovation, working with our customers, jointly engineering this between AWS and VMware. Day in, day out, as far as advancing VMware Cloud on AWS. You know, even if you look at the innovation that takes place with the solution, things have modernized, things have changed, there's been advancements. You know, whether it's security focus, whether it's platform focus, whether it's networking focus, there's been modifications along the way, even storage, right, more recently. One of the things to keep in mind is we're looking to deliver value to our customers together. These are our joint customers. So there's hundreds of VMware and AWS engineers working together on this solution. And then factor in even our sales teams, right? We have VMware and AWS sales teams interacting with each other on a constant daily basis. We're working together with our customers at the end of the day too. Then we're looking to even offer and develop jointly engineered solutions specific to VMware Cloud on AWS. And even with VMware to other platforms as well. Then the other thing comes down to is where we have dedicated teams around this at both AWS and VMware. So even from solutions architects, even to our sales specialists, even to our account teams, even to specific engineering teams within the organizations, they all come together to drive this innovation forward with VMware Cloud on AWS and the jointly engineered solution partnership as well. And then I think one of the key things to keep in mind comes down to we have nearly 600 channel partners that have achieved VMware Cloud on AWS service competency. So think about it from the standpoint, there's 300 certified or validated technology solutions, they're now available to our customers. So that's even innovation right off the top as well. >> Great stuff. Daniel, I want to get to you in a second upon this principal architect position you have. In your title, you're the global AWS synergy person. Synergy means bringing things together, making it work. Take us through the architecture, because we heard a lot of folks at VMware explore this year, formerly VMworld, talking about how the workloads on IT has been completely transforming into cloud and hybrid, right? This is where the action is. Where are you? Is your customers taking advantage of that new shift? You got AIOps, you got ITOps changing a lot, you got a lot more automation, edges right around the corner. This is like a complete transformation from where we were just five years ago. What's your thoughts on the relationship? >> So at first, I would like to emphasize that our collaboration is not just that we have dedicated teams to help our customers get the most and the best benefits out of VMware Cloud and AWS, we are also enabling us mutually. So AWS learns from us about the VMware technology, where VMware people learn about the AWS technology. We are also enabling our channel partners and we are working together on customer projects. So we have regular assembles globally and also virtually on Slack and the usual suspect tools working together and listening to customers. That's very important. Asking our customers where are their needs? And we are driving the solution into the direction that our customers get the best benefits out of VMware Cloud on AWS. And over the time, we really have involved the solution. As Samir mentioned, we just added additional storage solutions to VMware Cloud on AWS. We now have three different instance types that cover a broad range of workloads. So for example, we just edited the I4i host, which is ideally for workloads that require a lot of CPU power, such as, you mentioned it, AI workloads. >> Yeah, so I want to get us just specifically on the customer journey and their transformation, you know, we've been reporting on Silicon angle in theCUBE in the past couple weeks in a big way that the ops teams are now the new devs, right? I mean that sounds a little bit weird, but IT operations is now part of a lot more DataOps, security, writing code, composing. You know, with open source, a lot of great things are changing. Can you share specifically what customers are looking for when you say, as you guys come in and assess their needs, what are they doing, what are some of the things that they're doing with VMware on AWS specifically that's a little bit different? Can you share some of and highlights there? >> That's a great point, because originally, VMware and AWS came from very different directions when it comes to speaking people and customers. So for example, AWS, very developer focused, whereas VMware has a very great footprint in the ITOps area. And usually these are very different teams, groups, different cultures, but it's getting together. However, we always try to address the customer needs, right? There are customers that want to build up a new application from the scratch and build resiliency, availability, recoverability, scalability into the application. But there are still a lot of customers that say, "Well, we don't have all of the skills to redevelop everything to refactor an application to make it highly available. So we want to have all of that as a service. Recoverability as a service, scalability as a service. We want to have this from the infrastructure." That was one of the unique selling points for VMware on-premise and now we are bringing this into the cloud. >> Samir, talk about your perspective. I want to get your thoughts, and not to take a tangent, but we had covered the AWS re:MARS, actually it was Amazon re:MARS, machine learning automation, robotics and space was really kind of the confluence of industrial IoT, software, physical. And so when you look at like the IT operations piece becoming more software, you're seeing things about automation, but the skill gap is huge. So you're seeing low code, no code, automation, you know, "Hey Alexa, deploy a Kubernetes cluster." Yeah, I mean that's coming, right? So we're seeing this kind of operating automation meets higher level services, meets workloads. Can you unpack that and share your opinion on what you see there from an Amazon perspective and how it relates to this? >> Yeah. Yeah, totally, right? And you know, look at it from the point of view where we said this is a jointly engineered solution, but it's not migrating to one option or the other option, right? It's more or less together. So even with VMware Cloud on AWS, yes it is utilizing AWS infrastructure, but your environment is connected to that AWS VPC in your AWS account. So if you want to leverage any of the native AWS services, so any of the 200 plus AWS services, you have that option to do so. So that's going to give you that power to do certain things, such as, for example, like how you mentioned with IoT, even with utilizing Alexa, or if there's any other service that you want to utilize, that's the joining point between both of the offerings right off the top. Though with digital transformation, right, you have to think about where it's not just about the technology, right? There's also where you want to drive growth in the underlying technology even in your business. Leaders are looking to reinvent their business, they're looking to take different steps as far as pursuing a new strategy, maybe it's a process, maybe it's with the people, the culture, like how you said before, where people are coming in from a different background, right? They may not be used to the cloud, they may not be used to AWS services, but now you have that capability to mesh them together. >> Okay. >> Then also- >> Oh, go ahead, finish your thought. >> No, no, no, I was going to say what it also comes down to is you need to think about the operating model too, where it is a shift, right? Especially for that vStor admin that's used to their on-premises environment. Now with VMware Cloud on AWS, you have that ability to leverage a cloud, but the investment that you made and certain things as far as automation, even with monitoring, even with logging, you still have that methodology where you can utilize that in VMware Cloud on AWS too. >> Daniel, I want to get your thoughts on this because at Explore and after the event, as we prep for CubeCon and re:Invent coming up, the big AWS show, I had a couple conversations with a lot of the VMware customers and operators, and it's like hundreds of thousands of users and millions of people talking about and peaked on VMware, interested in VMware. The common thread was one person said, "I'm trying to figure out where I'm going to put my career in the next 10 to 15 years." And they've been very comfortable with VMware in the past, very loyal, and they're kind of talking about, I'm going to be the next cloud, but there's no like role yet. Architects, is it solution architect, SRE? So you're starting to see the psychology of the operators who now are going to try to make these career decisions. Like what am I going to work on? And then it's kind of fuzzy, but I want to get your thoughts, how would you talk to that persona about the future of VMware on, say, cloud for instance? What should they be thinking about? What's the opportunity? And what's going to happen? >> So digital transformation definitely is a huge change for many organizations and leaders are perfectly aware of what that means. And that also means to some extent, concerns with your existing employees. Concerns about do I have to relearn everything? Do I have to acquire new skills and trainings? Is everything worthless I learned over the last 15 years of my career? And the answer is to make digital transformation a success, we need not just to talk about technology, but also about process, people, and culture. And this is where VMware really can help because if you are applying VMware Cloud on AWS to your infrastructure, to your existing on-premise infrastructure, you do not need to change many things. You can use the same tools and skills, you can manage your virtual machines as you did in your on-premise environment, you can use the same managing and monitoring tools, if you have written, and many customers did this, if you have developed hundreds of scripts that automate tasks and if you know how to troubleshoot things, then you can use all of that in VMware Cloud on AWS. And that gives not just leaders, but also the architects at customers, the operators at customers, the confidence in such a complex project. >> The consistency, very key point, gives them the confidence to go. And then now that once they're confident, they can start committing themselves to new things. Samir, you're reacting to this because on your side, you've got higher level services, you've got more performance at the hardware level. I mean, a lot improvements. So, okay, nothing's changed, I can still run my job, now I got goodness on the other side. What's the upside? What's in it for the customer there? >> Yeah, so I think what it comes down to is they've already been so used to or entrenched with that VMware admin mentality, right? But now extending that to the cloud, that's where now you have that bridge between VMware Cloud on AWS to bridge that VMware knowledge with that AWS knowledge. So I will look at it from the point of view where now one has that capability and that ability to just learn about the cloud. But if they're comfortable with certain aspects, no one's saying you have to change anything. You can still leverage that, right? But now if you want to utilize any other AWS service in conjunction with that VM that resides maybe on-premises or even in VMware Cloud on AWS, you have that option to do so. So think about it where you have that ability to be someone who's curious and wants to learn. And then if you want to expand on the skills, you certainly have that capability to do so. >> Great stuff, I love that. Now that we're peeking behind the curtain here, I'd love to have you guys explain, 'cause people want to know what's goes on behind the scenes. How does innovation get happen? How does it happen with the relationships? Can you take us through a day in the life of kind of what goes on to make innovation happen with the joint partnership? Do you guys just have a Zoom meeting, do you guys fly out, you write code, go do you ship things? I mean, I'm making it up, but you get the idea. How does it work? What's going on behind the scenes? >> So we hope to get more frequently together in-person, but of course we had some difficulties over the last two to three years. So we are very used to Zoom conferences and Slack meetings. You always have to have the time difference in mind if you are working globally together. But what we try, for example, we have regular assembles now also in-person, geo-based, so for AMEA, for the Americas, for APJ. And we are bringing up interesting customer situations, architectural bits and pieces together. We are discussing it always to share and to contribute to our community. >> What's interesting, you know, as events are coming back, Samir, before you weigh in this, I'll comment as theCUBE's been going back out to events, we're hearing comments like, "What pandemic? We were more productive in the pandemic." I mean, developers know how to work remotely and they've been on all the tools there, but then they get in-person, they're happy to see people, but no one's really missed the beat. I mean, it seems to be very productive, you know, workflow, not a lot of disruption. More, if anything, productivity gains. >> Agreed, right? I think one of the key things to keep in mind is even if you look at AWS's, and even Amazon's leadership principles, right? Customer obsession, that's key. VMware is carrying that forward as well. Where we are working with our customers, like how Daniel said and meant earlier, right? We might have meetings at different time zones, maybe it's in-person, maybe it's virtual, but together we're working to listen to our customers. You know, we're taking and capturing that feedback to drive innovation in VMware Cloud on AWS as well. But one of the key things to keep in mind is yes, there has been the pandemic, we might have been disconnected to a certain extent, but together through technology, we've been able to still communicate, work with our customers, even with VMware in between, with AWS and whatnot, we had that flexibility to innovate and continue that innovation. So even if you look at it from the point of view, right? VMware Cloud on AWS Outposts, that was something that customers have been asking for. We've been able to leverage the feedback and then continue to drive innovation even around VMware Cloud on AWS Outposts. So even with the on-premises environment, if you're looking to handle maybe data sovereignty or compliance needs, maybe you have low latency requirements, that's where certain advancements come into play, right? So the key thing is always to maintain that communication track. >> In our last segment we did here on this Showcase, we listed the accomplishments and they were pretty significant. I mean geo, you got the global rollouts of the relationship. It's just really been interesting and people can reference that, we won't get into it here. But I will ask you guys to comment on, as you guys continue to evolve the relationship, what's in it for the customer? What can they expect next? Because again, I think right now, we're at an inflection point more than ever. What can people expect from the relationship and what's coming up with re:Invent? Can you share a little bit of kind of what's coming down the pike? >> So one of the most important things we have announced this year, and we will continue to evolve into that direction, is independent scale of storage. That absolutely was one of the most important items customer asked for over the last years. Whenever you are requiring additional storage to host your virtual machines, you usually in VMware Cloud on AWS, you have to add additional nodes. Now we have three different node types with different ratios of compute, storage, and memory. But if you only require additional storage, you always have to get also additional compute and memory and you have to pay for it. And now with two solutions which offer choice for the customers, like FS6 wanted a ONTAP and VMware Cloud Flex Storage, you now have two cost effective opportunities to add storage to your virtual machines. And that offers opportunities for other instance types maybe that don't have local storage. We are also very, very keen looking forward to announcements, exciting announcements, at the upcoming events. >> Samir, what's your reaction take on what's coming down on your side? >> Yeah, I think one of the key things to keep in mind is we're looking to help our customers be agile and even scaled with their needs, right? So with VMware Cloud on AWS, that's one of the key things that comes to mind, right? There are going to be announcements, innovations, and whatnot with upcoming events. But together, we're able to leverage that to advance VMware cloud on AWS. To Daniel's point, storage for example, even with host offerings. And then even with decoupling storage from compute and memory, right? Now you have the flexibility where you can do all of that. So to look at it from the standpoint where now with 21 regions where we have VMware Cloud on AWS available as well, where customers can utilize that as needed when needed, right? So it comes down to, you know, transformation will be there. Yes, there's going to be maybe where workloads have to be adapted where they're utilizing certain AWS services, but you have that flexibility and option to do so. And I think with the continuing events, that's going to give us the options to even advance our own services together. >> Well you guys are in the middle of it, you're in the trenches, you're making things happen, you've got a team of people working together. My final question is really more of a kind of a current situation, kind of future evolutionary thing that you haven't seen this before. I want to get both of your reaction to it. And we've been bringing this up in the open conversations on theCUBE is in the old days, let's go back this generation, you had ecosystems, you had VMware had an ecosystem, AWS had an ecosystem. You know, we have a product, you have a product, biz dev deals happen, people sign relationships, and they do business together and they sell each other's products or do some stuff. Now it's more about architecture, 'cause we're now in a distributed large scale environment where the role of ecosystems are intertwining and you guys are in the middle of two big ecosystems. You mentioned channel partners, you both have a lot of partners on both sides, they come together. So you have this now almost a three dimensional or multidimensional ecosystem interplay. What's your thoughts on this? Because it's about the architecture, integration is a value, not so much innovations only. You got to do innovation, but when you do innovation, you got to integrate it, you got to connect it. So how do you guys see this as an architectural thing, start to see more technical business deals? >> So we are removing dependencies from individual ecosystems and from individual vendors. So a customer no longer has to decide for one vendor and then it is a very expensive and high effort project to move away from that vendor, which ties customers even closer to specific vendors. We are removing these obstacles. So with VMware Cloud on AWS, moving to the cloud, firstly it's not a dead end. If you decide at one point in time because of latency requirements or maybe some compliance requirements, you need to move back into on-premise, you can do this. If you decide you want to stay with some of your services on-premise and just run a couple of dedicated services in the cloud, you can do this and you can man manage it through a single pane of glass. That's quite important. So cloud is no longer a dead end, it's no longer a binary decision, whether it's on-premise or the cloud, it is the cloud. And the second thing is you can choose the best of both worlds, right? If you are migrating virtual machines that have been running in your on-premise environment to VMware Cloud on AWS either way in a very, very fast cost effective and safe way, then you can enrich, later on enrich these virtual machines with services that are offered by AWS, more than 200 different services ranging from object-based storage, load balancing, and so on. So it's an endless, endless possibility. >> We call that super cloud in the way that we generically defining it where everyone's innovating, but yet there's some common services. But the differentiation comes from innovation where the lock in is the value, not some spec, right? Samir, this is kind of where cloud is right now. You guys are not commodity, amazon's completely differentiating, but there's some commodity things happen. You got storage, you got compute, but then you got now advances in all areas. But partners innovate with you on their terms. >> Absolutely. >> And everybody wins. >> Yeah, I 100% agree with you. I think one of the key things, you know, as Daniel mentioned before, is where it's a cross education where there might be someone who's more proficient on the cloud side with AWS, maybe more proficient with the VMware's technology. But then for partners, right? They bridge that gap as well where they come in and they might have a specific niche or expertise where their background, where they can help our customers go through that transformation. So then that comes down to, hey, maybe I don't know how to connect to the cloud, maybe I don't know what the networking constructs are, maybe I can leverage that partner. That's one aspect to go about it. Now maybe you migrated that workload to VMware Cloud on AWS. Maybe you want to leverage any of the native AWS services or even just off the top, 200 plus AWS services, right? But it comes down to that skillset, right? So again, solutions architecture at the back of the day, end of the day, what it comes down to is being able to utilize the best of both worlds. That's what we're giving our customers at the end of the day. >> I mean, I just think it's a refactoring and innovation opportunity at all levels. I think now more than ever, you can take advantage of each other's ecosystems and partners and technologies and change how things get done with keeping the consistency. I mean, Daniel, you nailed that, right? I mean you don't have to do anything. You still run it. Just spear the way you're working on it and now do new things. This is kind of a cultural shift. >> Yeah, absolutely. And if you look, not every customer, not every organization has the resources to refactor and re-platform everything. And we give them a very simple and easy way to move workloads to the cloud. Simply run them and at the same time, they can free up resources to develop new innovations and grow their business. >> Awesome. Samir, thank you for coming on. Daniel, thank you for coming to Germany. >> Thank you. Oktoberfest, I know it's evening over there, weekend's here. And thank you for spending the time. Samir, give you the final word. AWS re:Invent's coming up. We're preparing, we're going to have an exclusive with Adam, with Fryer, we'd do a curtain raise, and do a little preview. What's coming down on your side with the relationship and what can we expect to hear about what you got going on at re:Invent this year? The big show? >> Yeah, so I think Daniel hit upon some of the key points, but what I will say is we do have, for example, specific sessions, both that VMware's driving and then also that AWS is driving. We do have even where we have what are called chalk talks. So I would say, and then even with workshops, right? So even with the customers, the attendees who are there, whatnot, if they're looking to sit and listen to a session, yes that's there, but if they want to be hands-on, that is also there too. So personally for me as an IT background, been in sysadmin world and whatnot, being hands-on, that's one of the key things that I personally am looking forward. But I think that's one of the key ways just to learn and get familiar with the technology. >> Yeah, and re:Invent's an amazing show for the in-person. You guys nail it every year. We'll have three sets this year at theCUBE and it's becoming popular. We have more and more content. You guys got live streams going on, a lot of content, a lot of media. So thanks for sharing that. Samir, Daniel, thank you for coming on on this part of the Showcase episode of really the customer successes with VMware Cloud on AWS, really accelerating business transformation with AWS and VMware. I'm John Furrier with theCUBE, thanks for watching. (upbeat music)

>>Hi everyone. Welcome to the Cube special presentation here in Palo Alto, California. I'm John Foer, host of the Cube. We've got two great guests, one for calling in from Germany, our videoing in from Germany, one from Maryland. We've got VMware and aws. This is the customer successes with VMware cloud on AWS showcase, accelerating business transformation here in the showcase with Samir Candu Worldwide. VMware strategic alliance solution, architect leader with AWS Samir. Great to have you and Daniel Re Myer, principal architect global AWS synergy at VMware. Guys, you guys are, are working together. You're the key players in the re relationship as it rolls out and continues to grow. So welcome to the cube. >>Thank you. Greatly appreciate it. >>Great to have you guys both on, As you know, we've been covering this since 2016 when Pat Geling, then CEO and then then CEO AWS at Andy Chasy did this. It kind of got people by surprise, but it really kind of cleaned out the positioning in the enterprise for the success. OFM workloads in the cloud. VMware's had great success with it since, and you guys have the great partnerships. So this has been like a really strategic, successful partnership. Where are we right now? You know, years later we got this whole inflection point coming. You're starting to see, you know, this idea of higher level services, more performance are coming in at the infrastructure side. More automation, more serverless, I mean, and a, I mean it's just getting better and better every year in the cloud. Kinda a whole nother level. Where are we, Samir? Let's start with you on, on the relationship. >>Yeah, totally. So I mean, there's several things to keep in mind, right? So in 2016, right, that's when the partnership between AWS and VMware was announced, and then less than a year later, that's when we officially launched VMware cloud on aws. Years later, we've been driving innovation, working with our customers, jointly engineering this between AWS and VMware day in, day out. As far as advancing VMware cloud on aws. You know, even if you look at the innovation that takes place with a solution, things have modernized, things have changed, there's been advancements, you know, whether it's security focus, whether it's platform focus, whether it's networking focus, there's been modifications along the way, even storage, right? More recently, one of the things to keep in mind is we're looking to deliver value to our customers together. These are our joint customers. So there's hundreds of VMware and AWS engineers working together on this solution. >>And then factor in even our sales teams, right? We have VMware and AWS sales teams interacting with each other on a constant daily basis. We're working together with our customers at the end of the day too. Then we're looking to even offer and develop jointly engineered solutions specific to VMware cloud on aws, and even with VMware's, other platforms as well. Then the other thing comes down to is where we have dedicated teams around this at both AWS and VMware. So even from solutions architects, even to our sales specialists, even to our account teams, even to specific engineering teams within the organizations, they all come together to drive this innovation forward with VMware cloud on AWS and the jointly engineered solution partnership as well. And then I think one of the key things to keep in mind comes down to we have nearly 600 channel partners that have achieved VMware cloud on AWS service competency. So think about it from the standpoint there's 300 certified or validated technology solutions, they're now available to our customers. So that's even innovation right off the top as well. >>Great stuff. Daniel, I wanna get to you in a second. Upon this principal architect position you have in your title, you're the global a synergy person. Synergy means bringing things together, making it work. Take us through the architecture, because we heard a lot of folks at VMware explore this year, formerly world, talking about how the, the workloads on it has been completely transforming into cloud and hybrid, right? This is where the action is. Where are you? Is your customers taking advantage of that new shift? You got AI ops, you got it. Ops changing a lot, you got a lot more automation edges right around the corner. This is like a complete transformation from where we were just five years ago. What's your thoughts on the >>Relationship? So at at, at first, I would like to emphasize that our collaboration is not just that we have dedicated teams to help our customers get the most and the best benefits out of VMware cloud on aws. We are also enabling US mutually. So AWS learns from us about the VMware technology, where VMware people learn about the AWS technology. We are also enabling our channel partners and we are working together on customer projects. So we have regular assembled globally and also virtually on Slack and the usual suspect tools working together and listening to customers, that's, that's very important. Asking our customers where are their needs? And we are driving the solution into the direction that our customers get the, the best benefits out of VMware cloud on aws. And over the time we, we really have involved the solution. As Samia mentioned, we just added additional storage solutions to VMware cloud on aws. We now have three different instance types that cover a broad range of, of workload. So for example, we just added the I four I host, which is ideally for workloads that require a lot of CPU power, such as you mentioned it, AI workloads. >>Yeah. So I wanna guess just specifically on the customer journey and their transformation. You know, we've been reporting on Silicon angle in the queue in the past couple weeks in a big way that the OPS teams are now the new devs, right? I mean that sounds OP a little bit weird, but operation IT operations is now part of the, a lot more data ops, security writing code composing, you know, with open source, a lot of great things are changing. Can you share specifically what customers are looking for when you say, as you guys come in and assess their needs, what are they doing? What are some of the things that they're doing with VMware on AWS specifically that's a little bit different? Can you share some of and highlights there? >>That, that's a great point because originally VMware and AWS came from very different directions when it comes to speaking people at customers. So for example, aws very developer focused, whereas VMware has a very great footprint in the IT ops area. And usually these are very different, very different teams, groups, different cultures, but it's, it's getting together. However, we always try to address the customers, right? There are customers that want to build up a new application from the scratch and build resiliency, availability, recoverability, scalability into the application. But there are still a lot of customers that say, well we don't have all of the skills to redevelop everything to refactor an application to make it highly available. So we want to have all of that as a service, recoverability as a service, scalability as a service. We want to have this from the infrastructure. That was one of the unique selling points for VMware on premise and now we are bringing this into the cloud. >>Samir, talk about your perspective. I wanna get your thoughts, and not to take a tangent, but we had covered the AWS remar of, actually it was Amazon res machine learning automation, robotics and space. It was really kinda the confluence of industrial IOT software physical. And so when you look at like the IT operations piece becoming more software, you're seeing things about automation, but the skill gap is huge. So you're seeing low code, no code automation, you know, Hey Alexa, deploy a Kubernetes cluster. Yeah, I mean, I mean that's coming, right? So we're seeing this kind of operating automation meets higher level services meets workloads. Can you unpack that and share your opinion on, on what you see there from an Amazon perspective and how it relates to this? >>Yeah, totally. Right. And you know, look at it from the point of view where we said this is a jointly engineered solution, but it's not migrating to one option or the other option, right? It's more or less together. So even with VMware cloud on aws, yes it is utilizing AWS infrastructure, but your environment is connected to that AWS VPC in your AWS account. So if you wanna leverage any of the native AWS services, so any of the 200 plus AWS services, you have that option to do so. So that's gonna give you that power to do certain things, such as, for example, like how you mentioned with iot, even with utilizing Alexa or if there's any other service that you wanna utilize, that's the joining point between both of the offerings. Right off the top though, with digital transformation, right? You, you have to think about where it's not just about the technology, right? There's also where you want to drive growth in the underlying technology. Even in your business leaders are looking to reinvent their business. They're looking to take different steps as far as pursuing a new strategy. Maybe it's a process, maybe it's with the people, the culture, like how you said before, where people are coming in from a different background, right? They may not be used to the cloud, they may not be used to AWS services, but now you have that capability to mesh them together. Okay. Then also, Oh, >>Go ahead, finish >>Your thought. No, no, I was gonna say, what it also comes down to is you need to think about the operating model too, where it is a shift, right? Especially for that VS four admin that's used to their on-premises at environment. Now with VMware cloud on aws, you have that ability to leverage a cloud, but the investment that you made and certain things as far as automation, even with monitoring, even with logging, yeah. You still have that methodology where you can utilize that in VMware cloud on AWS two. >>Danielle, I wanna get your thoughts on this because at at explore and, and, and after the event, now as we prep for Cuban and reinvent coming up the big AWS show, I had a couple conversations with a lot of the VMware customers and operators and it's like hundreds of thousands of, of, of, of users and millions of people talking about and and peaked on VM we're interested in v VMware. The common thread was one's one, one person said, I'm trying to figure out where I'm gonna put my career in the next 10 to 15 years. And they've been very comfortable with VMware in the past, very loyal, and they're kind of talking about, I'm gonna be the next cloud, but there's no like role yet architects, is it Solution architect sre. So you're starting to see the psychology of the operators who now are gonna try to make these career decisions, like how, what am I gonna work on? And it's, and that was kind of fuzzy, but I wanna get your thoughts. How would you talk to that persona about the future of VMware on, say, cloud for instance? What should they be thinking about? What's the opportunity and what's gonna happen? >>So digital transformation definitely is a huge change for many organizations and leaders are perfectly aware of what that means. And that also means in, in to to some extent, concerns with your existing employees. Concerns about do I have to relearn everything? Do I have to acquire new skills? And, and trainings is everything worthless I learned over the last 15 years of my career? And the, the answer is to make digital transformation a success. We need not just to talk about technology, but also about process people and culture. And this is where VMware really can help because if you are applying VMware cloud on a, on AWS to your infrastructure, to your existing on-premise infrastructure, you do not need to change many things. You can use the same tools and skills, you can manage your virtual machines as you did in your on-premise environment. You can use the same managing and monitoring tools. If you have written, and many customers did this, if you have developed hundreds of, of scripts that automate tasks and if you know how to troubleshoot things, then you can use all of that in VMware cloud on aws. And that gives not just leaders, but but also the architects at customers, the operators at customers, the confidence in, in such a complex project, >>The consistency, very key point, gives them the confidence to go and, and then now that once they're confident they can start committing themselves to new things. Samir, you're reacting to this because you know, on your side you've got higher level services, you got more performance at the hardware level. I mean, lot improvement. So, okay, nothing's changed. I can still run my job now I got goodness on the other side. What's the upside? What's in it for the, for the, for the customer there? >>Yeah, so I think what it comes down to is they've already been so used to or entrenched with that VMware admin mentality, right? But now extending that to the cloud, that's where now you have that bridge between VMware cloud on AWS to bridge that VMware knowledge with that AWS knowledge. So I will look at it from the point of view where now one has that capability and that ability to just learn about the cloud, but if they're comfortable with certain aspects, no one's saying you have to change anything. You can still leverage that, right? But now if you wanna utilize any other AWS service in conjunction with that VM that resides maybe on premises or even in VMware cloud on aws, you have that option to do so. So think about it where you have that ability to be someone who's curious and wants to learn. And then if you wanna expand on the skills, you certainly have that capability to do so. >>Great stuff. I love, love that. Now that we're peeking behind the curtain here, I'd love to have you guys explain, cuz people wanna know what's goes on in behind the scenes. How does innovation get happen? How does it happen with the relationship? Can you take us through a day in the life of kind of what goes on to make innovation happen with the joint partnership? You guys just have a zoom meeting, Do you guys fly out, you write go do you ship thing? I mean I'm making it up, but you get the idea, what's the, what's, how does it work? What's going on behind the scenes? >>So we hope to get more frequently together in person, but of course we had some difficulties over the last two to three years. So we are very used to zoom conferences and and Slack meetings. You always have to have the time difference in mind if we are working globally together. But what we try, for example, we have reg regular assembled now also in person geo based. So for emia, for the Americas, for aj. And we are bringing up interesting customer situations, architectural bits and pieces together. We are discussing it always to share and to contribute to our community. >>What's interesting, you know, as, as events are coming back to here, before you get, you weigh in, I'll comment, as the cube's been going back out to events, we are hearing comments like what, what pandemic we were more productive in the pandemic. I mean, developers know how to work remotely and they've been on all the tools there, but then they get in person, they're happy to see people, but there's no one's, no one's really missed the beat. I mean it seems to be very productive, you know, workflow, not a lot of disruption. More if anything, productivity gains. >>Agreed, right? I think one of the key things to keep in mind is, you know, even if you look at AWS's and even Amazon's leadership principles, right? Customer obsession, that's key. VMware is carrying that forward as well. Where we are working with our customers, like how Daniel said met earlier, right? We might have meetings at different time zones, maybe it's in person, maybe it's virtual, but together we're working to listen to our customers. You know, we're taking and capturing that feedback to drive innovation and VMware cloud on AWS as well. But one of the key things to keep in mind is yes, there have been, there has been the pandemic, we might have been disconnected to a certain extent, but together through technology we've been able to still communicate work with our customers. Even with VMware in between, with AWS and whatnot. We had that flexibility to innovate and continue that innovation. So even if you look at it from the point of view, right? VMware cloud on AWS outposts, that was something that customers have been asking for. We've been been able to leverage the feedback and then continue to drive innovation even around VMware cloud on AWS outposts. So even with the on premises environment, if you're looking to handle maybe data sovereignty or compliance needs, maybe you have low latency requirements, that's where certain advancements come into play, right? So the key thing is always to maintain that communication track. >>And our last segment we did here on the, on this showcase, we listed the accomplishments and they were pretty significant. I mean go, you got the global rollouts of the relationship. It's just really been interesting and, and people can reference that. We won't get into it here, but I will ask you guys to comment on, as you guys continue to evolve the relationship, what's in it for the customer? What can they expect next? Cuz again, I think right now we're in at a, an inflection point more than ever. What can people expect from the relationship and what's coming up with reinvent? Can you share a little bit of kind of what's coming down the pike? >>So one of the most important things we have announced this year, and we will continue to evolve into that direction, is independent scale of storage. That absolutely was one of the most important items customer asked us for over the last years. Whenever, whenever you are requiring additional storage to host your virtual machines, you usually in VMware cloud on aws, you have to add additional notes. Now we have three different note types with different ratios of compute, storage and memory. But if you only require additional storage, you always have to get also additional compute and memory and you have to pay. And now with two solutions which offer choice for the customers, like FS six one, NetApp onap, and VMware cloud Flex Storage, you now have two cost effective opportunities to add storage to your virtual machines. And that offers opportunities for other instance types maybe that don't have local storage. We are also very, very keen looking forward to announcements, exciting announcements at the upcoming events. >>Samir, what's your, what's your reaction take on the, on what's coming down on your side? >>Yeah, I think one of the key things to keep in mind is, you know, we're looking to help our customers be agile and even scale with their needs, right? So with VMware cloud on aws, that's one of the key things that comes to mind, right? There are gonna be announcements, innovations and whatnot with outcoming events. But together we're able to leverage that to advance VMware cloud on AWS to Daniel's point storage, for example, even with host offerings. And then even with decoupling storage from compute and memory, right now you have the flexibility where you can do all of that. So to look at it from the standpoint where now with 21 regions where we have VMware cloud on AWS available as well, where customers can utilize that as needed when needed, right? So it comes down to, you know, transformation will be there. Yes, there's gonna be maybe where workloads have to be adapted where they're utilizing certain AWS services, but you have that flexibility and option to do so. And I think with the continuing events that's gonna give us the options to even advance our own services together. >>Well you guys are in the middle of it, you're in the trenches, you're making things happen, you've got a team of people working together. My final question is really more of a kind of a current situation, kind of future evolutionary thing that you haven't seen this before. I wanna get both of your reaction to it. And we've been bringing this up in, in the open conversations on the cube is in the old days it was going back this generation, you had ecosystems, you had VMware had an ecosystem they did best, had an ecosystem. You know, we have a product, you have a product, biz dev deals happen, people sign relationships and they do business together and they, they sell to each other's products or do some stuff. Now it's more about architecture cuz we're now in a distributed large scale environment where the role of ecosystems are intertwining. >>And this, you guys are in the middle of two big ecosystems. You mentioned channel partners, you both have a lot of partners on both sides. They come together. So you have this now almost a three dimensional or multidimensional ecosystem, you know, interplay. What's your thoughts on this? And, and, and because it's about the architecture, integration is a value, not so much. Innovation is only, you gotta do innovation, but when you do innovation, you gotta integrate it, you gotta connect it. So what is, how do you guys see this as a, as an architectural thing, start to see more technical business deals? >>So we are, we are removing dependencies from individual ecosystems and from individual vendors. So a customer no longer has to decide for one vendor and then it is a very expensive and high effort project to move away from that vendor, which ties customers even, even closer to specific vendors. We are removing these obstacles. So with VMware cloud on aws moving to the cloud, firstly it's, it's not a dead end. If you decide at one point in time because of latency requirements or maybe it's some compliance requirements, you need to move back into on-premise. You can do this if you decide you want to stay with some of your services on premise and just run a couple of dedicated services in the cloud, you can do this and you can mana manage it through a single pane of glass. That's quite important. So cloud is no longer a dead and it's no longer a binary decision, whether it's on premise or the cloud. It it is the cloud. And the second thing is you can choose the best of both works, right? If you are migrating virtual machines that have been running in your on-premise environment to VMware cloud on aws, by the way, in a very, very fast cost effective and safe way, then you can enrich later on enrich these virtual machines with services that are offered by aws. More than 200 different services ranging from object based storage, load balancing and so on. So it's an endless, endless possibility. >>We, we call that super cloud in, in a, in a way that we be generically defining it where everyone's innovating, but yet there's some common services. But the differentiation comes from innovation where the lock in is the value, not some spec, right? Samir, this is gonna where cloud is right now, you guys are, are not commodity. Amazon's completely differentiating, but there's some commodity things. Having got storage, you got compute, but then you got now advances in all areas. But partners innovate with you on their terms. Absolutely. And everybody wins. >>Yeah. And a hundred percent agree with you. I think one of the key things, you know, as Daniel mentioned before, is where it it, it's a cross education where there might be someone who's more proficient on the cloud side with aws, maybe more proficient with the viewers technology, but then for partners, right? They bridge that gap as well where they come in and they might have a specific niche or expertise where their background, where they can help our customers go through that transformation. So then that comes down to, hey, maybe I don't know how to connect to the cloud. Maybe I don't know what the networking constructs are. Maybe I can leverage that partner. That's one aspect to go about it. Now maybe you migrated that workload to VMware cloud on aws. Maybe you wanna leverage any of the native AWS services or even just off the top 200 plus AWS services, right? But it comes down to that skill, right? So again, solutions architecture at the back of, back of the day, end of the day, what it comes down to is being able to utilize the best of both worlds. That's what we're giving our customers at the end of the >>Day. I mean, I just think it's, it's a, it's a refactoring and innovation opportunity at all levels. I think now more than ever, you can take advantage of each other's ecosystems and partners and technologies and change how things get done with keeping the consistency. I mean, Daniel, you nailed that, right? I mean, you don't have to do anything. You still run the fear, the way you working on it and now do new things. This is kind of a cultural shift. >>Yeah, absolutely. And if, if you look, not every, not every customer, not every organization has the resources to refactor and re-platform everything. And we gave, we give them a very simple and easy way to move workloads to the cloud. Simply run them and at the same time they can free up resources to develop new innovations and, and grow their business. >>Awesome. Samir, thank you for coming on. Danielle, thank you for coming to Germany, Octoberfest, I know it's evening over there, your weekend's here. And thank you for spending the time. Samir final give you the final word, AWS reinvents coming up. Preparing. We're gonna have an exclusive with Adam, but Fry, we do a curtain raise, a dual preview. What's coming down on your side with the relationship and what can we expect to hear about what you got going on at reinvent this year? The big show? >>Yeah, so I think, you know, Daniel hit upon some of the key points, but what I will say is we do have, for example, specific sessions, both that VMware's driving and then also that AWS is driving. We do have even where we have what I call a chalk talks. So I would say, and then even with workshops, right? So even with the customers, the attendees who are there, whatnot, if they're looking for to sit and listen to a session, yes that's there. But if they wanna be hands on, that is also there too. So personally for me as an IT background, you know, been in CIS admin world and whatnot, being hands on, that's one of the key things that I personally am looking forward. But I think that's one of the key ways just to learn and get familiar with the technology. Yeah, >>Reinvents an amazing show for the in person. You guys nail it every year. We'll have three sets this year at the cube. It's becoming popular. We more and more content. You guys got live streams going on, a lot of content, a lot of media, so thanks, thanks for sharing that. Samir Daniel, thank you for coming on on this part of the showcase episode of really the customer successes with VMware Cloud Ons, really accelerating business transformation withs and VMware. I'm John Fur with the cube, thanks for watching. Hello everyone. Welcome to this cube showcase, accelerating business transformation with VMware cloud on it's a solution innovation conversation with two great guests, Fred and VP of commercial services at aws and NA Ryan Bard, who's the VP and general manager of cloud solutions at VMware. Gentlemen, thanks for joining me on this showcase. >>Great to be here. >>Hey, thanks for having us on. It's a great topic. You know, we, we've been covering this VMware cloud on abus since, since the launch going back and it's been amazing to watch the evolution from people saying, Oh, it's the worst thing I've ever seen. It's what's this mean? And depress work were, we're kind of not really on board with kind of the vision, but as it played out as you guys had announced together, it did work out great for VMware. It did work out great for a D and it continues two years later and I want just get an update from you guys on where you guys see this has been going. I'll see multiple years. Where is the evolution of the solution as we are right now coming off VMware explorer just recently and going in to reinvent, which is only a couple weeks away, feels like tomorrow. But you know, as we prepare a lot going on, where are we with the evolution of the solution? >>I mean, first thing I wanna say is, you know, PBO 2016 was a someon moment and the history of it, right? When Pat Gelsinger and Andy Jessey came together to announce this and I think John, you were there at the time I was there, it was a great, great moment. We launched the solution in 2017, the year after that at VM Word back when we called it Word, I think we have gone from strength to strength. One of the things that has really mattered to us is we have learned froms also in the processes, this notion of working backwards. So we really, really focused on customer feedback as we build a service offering now five years old, pretty remarkable journey. You know, in the first years we tried to get across all the regions, you know, that was a big focus because there was so much demand for it. >>In the second year we started going really on enterprise grade features. We invented this pretty awesome feature called Stretch clusters, where you could stretch a vSphere cluster using VSA and NSX across two AZs in the same region. Pretty phenomenal four nine s availability that applications start started to get with that particular feature. And we kept moving forward all kinds of integration with AWS direct connect transit gateways with our own advanced networking capabilities. You know, along the way, disaster recovery, we punched out two, two new services just focused on that. And then more recently we launched our outposts partnership. We were up on stage at Reinvent, again with Pat Andy announcing AWS outposts and the VMware flavor of that VMware cloud and AWS outposts. I think it's been significant growth in our federal sector as well with our federal and high certification more recently. So all in all, we are super excited. We're five years old. The customer momentum is really, really strong and we are scaling the service massively across all geos and industries. >>That's great, great update. And I think one of the things that you mentioned was how the advantages you guys got from that relationship. And, and this has kind of been the theme for AWS since I can remember from day one. Fred, you guys do the heavy lifting as as, as you always say for the customers here, VMware comes on board, takes advantage of the AWS and kind of just doesn't miss a beat, continues to move their workloads that everyone's using, you know, vSphere and these are, these are big workloads on aws. What's the AWS perspective on this? How do you see it? >>Yeah, it's pretty fascinating to watch how fast customers can actually transform and move when you take the, the skill set that they're familiar with and the advanced capabilities that they've been using on Preem and then overlay it on top of the AWS infrastructure that's, that's evolving quickly and, and building out new hardware and new instances we'll talk about. But that combined experience between both of us on a jointly engineered solution to bring the best security and the best features that really matter for those workloads drive a lot of efficiency and speed for the, for the customer. So it's been well received and the partnership is stronger than ever from an engineering standpoint, from a business standpoint. And obviously it's been very interesting to look at just how we stay day one in terms of looking at new features and work and, and responding to what customers want. So pretty, pretty excited about just seeing the transformation and the speed that which customers can move to bmc. Yeah, >>That's what great value publish. We've been talking about that in context too. Anyone building on top of the cloud, they can have their own supercloud as we call it. If you take advantage of all the CapEx and and investment Amazon's made and AWS has made and, and and continues to make in performance IAS and pass all great stuff. I have to ask you guys both as you guys see this going to the next level, what are some of the differentiations you see around the service compared to other options on the market? What makes it different? What's the combination? You mentioned jointly engineered, what are some of the key differentiators of the service compared to others? >>Yeah, I think one of the key things Fred talked about is this jointly engineered notion right from day one. We were the earlier doctors of AWS Nitro platform, right? The reinvention of E two back five years ago. And so we have been, you know, having a very, very strong engineering partnership at that level. I think from a VMware customer standpoint, you get the full software defined data center or compute storage networking on EC two, bare metal across all regions. You can scale that elastically up and down. It's pretty phenomenal just having that consistency globally, right on aws EC two global regions. Now the other thing that's a real differentiator for us that customers tell us about is this whole notion of a managed service, right? And this was somewhat new to VMware, but we took away the pain of this undifferentiated heavy lifting where customers had to provision rack, stack hardware, configure the software on top, and then upgrade the software and the security batches on top. >>So we took, took away all of that pain as customers transitioned to VMware cloud and aws. In fact, my favorite story from last year when we were all going through the lock for j debacle industry was just going through that, right? Favorite proof point from customers was before they put even race this issue to us, we sent them a notification saying we already patched all of your systems, no action from you. The customers were super thrilled. I mean these are large banks, many other customers around the world, super thrilled they had to take no action, but a pretty incredible industry challenge that we were all facing. >>Nora, that's a great, so that's a great point. You know, the whole managed service piece brings up the security, you kind of teasing at it, but you know, there's always vulnerabilities that emerge when you are doing complex logic. And as you grow your solutions, there's more bits. You know, Fred, we were commenting before we came on camera, there's more bits than ever before and, and at at the physics layer too, as well as the software. So you never know when there's gonna be a zero day vulnerability out there. Just, it happens. We saw one with fornet this week, this came outta the woodwork. But moving fast on those patches, it's huge. This brings up the whole support angle. I wanted to ask you about how you guys are doing that as well, because to me we see the value when we, when we talk to customers on the cube about this, you know, it was a real, real easy understanding of how, what the cloud means to them with VMware now with the aws. But the question that comes up that we wanna get more clarity on is how do you guys handle support together? >>Well, what's interesting about this is that it's, it's done mutually. We have dedicated support teams on both sides that work together pretty seamlessly to make sure that whether there's a issue at any layer, including all the way up into the app layer, as you think about some of the other workloads like sap, we'll go end to end and make sure that we support the customer regardless of where the particular issue might be for them. And on top of that, we look at where, where we're improving reliability in, in as a first order of, of principle between both companies. So from an availability and reliability standpoint, it's, it's top of mind and no matter where the particular item might land, we're gonna go help the customer resolve. That works really well >>On the VMware side. What's been the feedback there? What's the, what are some of the updates? >>Yeah, I think, look, I mean, VMware owns and operates the service, but we have a phenomenal backend relationship with aws. Customers call VMware for the service for any issues and, and then we have a awesome relationship with AWS on the backend for support issues or any hardware issues. The BASKE management that we jointly do, right? All of the hard problems that customers don't have to worry about. I think on the front end, we also have a really good group of solution architects across the companies that help to really explain the solution. Do complex things like cloud migration, which is much, much easier with VMware cloud aws, you know, we are presenting that easy button to the public cloud in many ways. And so we have a whole technical audience across the two companies that are working with customers every single day. >>You know, you had mentioned, I've got a list here, some of the innovations the, you mentioned the stretch clustering, you know, getting the GOs working, Advanced network, disaster recovery, you know, fed, Fed ramp, public sector certifications, outposts, all good. You guys are checking the boxes every year. You got a good, good accomplishments list there on the VMware AWS side here in this relationship. The question that I'm interested in is what's next? What recent innovations are you doing? Are you making investments in what's on the lists this year? What items will be next year? How do you see the, the new things, the list of accomplishments, people wanna know what's next. They don't wanna see stagnant growth here, they wanna see more action, you know, as as cloud kind of continues to scale and modern applications cloud native, you're seeing more and more containers, more and more, you know, more CF C I C D pipe pipelining with with modern apps, put more pressure on the system. What's new, what's the new innovations? >>Absolutely. And I think as a five yearold service offering innovation is top of mind for us every single day. So just to call out a few recent innovations that we announced in San Francisco at VMware Explorer. First of all, our new platform i four I dot metal, it's isolate based, it's pretty awesome. It's the latest and greatest, all the speeds and feeds that we would expect from VMware and aws. At this point in our relationship. We announced two different storage options. This notion of working from customer feedback, allowing customers even more price reductions, really take off that storage and park it externally, right? And you know, separate that from compute. So two different storage offerings there. One is with AWS Fsx, with NetApp on tap, which brings in our NetApp partnership as well into the equation and really get that NetApp based, really excited about this offering as well. >>And the second storage offering for VMware cloud Flex Storage, VMware's own managed storage offering. Beyond that, we have done a lot of other innovations as well. I really wanted to talk about VMware cloud Flex Compute, where previously customers could only scale by hosts and a host is 36 to 48 cores, give or take. But with VMware cloud Flex Compute, we are now allowing this notion of a resource defined compute model where customers can just get exactly the V C P memory and storage that maps to the applications, however small they might be. So this notion of granularity is really a big innovation that that we are launching in the market this year. And then last but not least, talk about ransomware. Of course it's a hot topic in industry. We are seeing many, many customers ask for this. We are happy to announce a new ransomware recovery with our VMware cloud DR solution. >>A lot of innovation there and the way we are able to do machine learning and make sure the workloads that are covered from snapshots and backups are actually safe to use. So there's a lot of differentiation on that front as well. A lot of networking innovations with Project Knot star for ability to have layer flow through layer seven, you know, new SaaS services in that area as well. Keep in mind that the service already supports managed Kubernetes for containers. It's built in to the same clusters that have virtual machines. And so this notion of a single service with a great TCO for VMs and containers and sort of at the heart of our office, >>The networking side certainly is a hot area to keep innovating on. Every year it's the same, same conversation, get better, faster networking, more, more options there. The flex computes. Interesting. If you don't mind me getting a quick clarification, could you explain the Drew screen resource defined versus hardware defined? Because this is kind of what we had saw at Explore coming out, that notion of resource defined versus hardware defined. What's the, what does that mean? >>Yeah, I mean I think we have been super successful in this hardware defined notion. We we're scaling by the hardware unit that we present as software defined data centers, right? And so that's been super successful. But we, you know, customers wanted more, especially customers in different parts of the world wanted to start even smaller and grow even more incrementally, right? Lower their costs even more. And so this is the part where resource defined starts to be very, very interesting as a way to think about, you know, here's my bag of resources exactly based on what the customers request for fiber machines, five containers, its size exactly for that. And then as utilization grows, we elastically behind the scenes, we're able to grow it through policies. So that's a whole different dimension. It's a whole different service offering that adds value and customers are comfortable. They can go from one to the other, they can go back to that post based model if they so choose to. And there's a jump off point across these two different economic models. >>It's kind of cloud of flexibility right there. I like the name Fred. Let's get into some of the examples of customers, if you don't mind. Let's get into some of the ex, we have some time. I wanna unpack a little bit of what's going on with the customer deployments. One of the things we've heard again on the cube is from customers is they like the clarity of the relationship, they love the cloud positioning of it. And then what happens is they lift and shift the workloads and it's like, feels great. It's just like we're running VMware on AWS and then they would start consuming higher level services, kind of that adoption next level happens and because it it's in the cloud, so, So can you guys take us through some recent examples of customer wins or deployments where they're using VMware cloud on AWS on getting started, and then how do they progress once they're there? How does it evolve? Can you just walk us through a couple of use cases? >>Sure. There's a, well there's a couple. One, it's pretty interesting that, you know, like you said, as there's more and more bits you need better and better hardware and networking. And we're super excited about the I four and the capabilities there in terms of doubling and or tripling what we're doing around a lower variability on latency and just improving all the speeds. But what customers are doing with it, like the college in New Jersey, they're accelerating their deployment on a, on onboarding over like 7,400 students over a six to eight month period. And they've really realized a ton of savings. But what's interesting is where and how they can actually grow onto additional native services too. So connectivity to any other services is available as they start to move and migrate into this. The, the options there obviously are tied to all the innovation that we have across any services, whether it's containerized and with what they're doing with Tanu or with any other container and or services within aws. >>So there's, there's some pretty interesting scenarios where that data and or the processing, which is moved quickly with full compliance, whether it's in like healthcare or regulatory business is, is allowed to then consume and use things, for example, with tech extract or any other really cool service that has, you know, monthly and quarterly innovations. So there's things that you just can't, could not do before that are coming out and saving customers money and building innovative applications on top of their, their current app base in, in a rapid fashion. So pretty excited about it. There's a lot of examples. I think I probably don't have time to go into too, too many here. Yeah. But that's actually the best part is listening to customers and seeing how many net new services and new applications are they actually building on top of this platform. >>Nora, what's your perspective from the VMware sy? So, you know, you guys have now a lot of headroom to offer customers with Amazon's, you know, higher level services and or whatever's homegrown where's being rolled out? Cuz you now have a lot of hybrid too, so, so what's your, what's your take on what, what's happening in with customers? >>I mean, it's been phenomenal, the, the customer adoption of this and you know, banks and many other highly sensitive verticals are running production grade applications, tier one applications on the service over the last five years. And so, you know, I have a couple of really good examples. S and p Global is one of my favorite examples. Large bank, they merge with IHS market, big sort of conglomeration. Now both customers were using VMware cloud and AWS in different ways. And with the, with the use case, one of their use cases was how do I just respond to these global opportunities without having to invest in physical data centers? And then how do I migrate and consolidate all my data centers across the global, which there were many. And so one specific example for this company was how they migrated thousand 1000 workloads to VMware cloud AWS in just six weeks. Pretty phenomenal. If you think about everything that goes into a cloud migration process, people process technology and the beauty of the technology going from VMware point A to VMware point B, the the lowest cost, lowest risk approach to adopting VMware, VMware cloud, and aws. So that's, you know, one of my favorite examples. There are many other examples across other verticals that we continue to see. The good thing is we are seeing rapid expansion across the globe that constantly entering new markets with the limited number of regions and progressing our roadmap there. >>Yeah, it's great to see, I mean the data center migrations go from months, many, many months to weeks. It's interesting to see some of those success stories. So congratulations. One >>Of other, one of the other interesting fascinating benefits is the sustainability improvement in terms of being green. So the efficiency gains that we have both in current generation and new generation processors and everything that we're doing to make sure that when a customer can be elastic, they're also saving power, which is really critical in a lot of regions worldwide at this point in time. They're, they're seeing those benefits. If you're running really inefficiently in your own data center, that is just a, not a great use of power. So the actual calculators and the benefits to these workloads is, are pretty phenomenal just in being more green, which I like. We just all need to do our part there. And, and this is a big part of it here. >>It's a huge, it's a huge point about the sustainability. Fred, I'm glad you called that out. The other one I would say is supply chain issues. Another one you see that constrains, I can't buy hardware. And the third one is really obvious, but no one really talks about it. It's security, right? I mean, I remember interviewing Stephen Schmidt with that AWS and many years ago, this is like 2013, and you know, at that time people were saying the cloud's not secure. And he's like, listen, it's more secure in the cloud on premise. And if you look at the security breaches, it's all about the on-premise data center vulnerabilities, not so much hardware. So there's a lot you gotta to stay current on, on the isolation there is is hard. So I think, I think the security and supply chain, Fred is, is another one. Do you agree? >>I I absolutely agree. It's, it's hard to manage supply chain nowadays. We put a lot of effort into that and I think we have a great ability to forecast and make sure that we can lean in and, and have the resources that are available and run them, run them more efficiently. Yeah, and then like you said on the security point, security is job one. It is, it is the only P one. And if you think of how we build our infrastructure from Nitro all the way up and how we respond and work with our partners and our customers, there's nothing more important. >>And naron your point earlier about the managed service patching and being on top of things, it's really gonna get better. All right, final question. I really wanna thank you for your time on this showcase. It's really been a great conversation. Fred, you had made a comment earlier. I wanna kind of end with kind of a curve ball and put you eyes on the spot. We're talking about a modern, a new modern shift. It's another, we're seeing another inflection point, we've been documenting it, it's almost like cloud hitting another inflection point with application and open source growth significantly at the app layer. Continue to put a lot of pressure and, and innovation in the infrastructure side. So the question is for you guys each to answer is what's the same and what's different in today's market? So it's kind of like we want more of the same here, but also things have changed radically and better here. What are the, what's, what's changed for the better and where, what's still the same kind of thing hanging around that people are focused on? Can you share your perspective? >>I'll, I'll, I'll, I'll tackle it. You know, businesses are complex and they're often unique that that's the same. What's changed is how fast you can innovate. The ability to combine manage services and new innovative services and build new applications is so much faster today. Leveraging world class hardware that you don't have to worry about that's elastic. You, you could not do that even five, 10 years ago to the degree you can today, especially with innovation. So innovation is accelerating at a, at a rate that most people can't even comprehend and understand the, the set of services that are available to them. It's really fascinating to see what a one pizza team of of engineers can go actually develop in a week. It is phenomenal. So super excited about this space and it's only gonna continue to accelerate that. That's my take. All right. >>You got a lot of platform to compete on with, got a lot to build on then you're Ryan, your side, What's your, what's your answer to that question? >>I think we are seeing a lot of innovation with new applications that customers are constant. I think what we see is this whole notion of how do you go from desktop to production to the secure supply chain and how can we truly, you know, build on the agility that developers desire and build all the security and the pipelines to energize that motor production quickly and efficiently. I think we, we are seeing, you know, we are at the very start of that sort of of journey. Of course we have invested in Kubernetes the means to an end, but there's so much more beyond that's happening in industry. And I think we're at the very, very beginning of this transformations, enterprise transformation that many of our customers are going through and we are inherently part of it. >>Yeah. Well gentlemen, I really appreciate that we're seeing the same thing. It's more the same here on, you know, solving these complexities with distractions. Whether it's, you know, higher level services with large scale infrastructure at, at your fingertips. Infrastructures, code, infrastructure to be provisioned, serverless, all the good stuff happen in Fred with AWS on your side. And we're seeing customers resonate with this idea of being an operator, again, being a cloud operator and developer. So the developer ops is kind of, DevOps is kind of changing too. So all for the better. Thank you for spending the time and we're seeing again, that traction with the VMware customer base and of us getting, getting along great together. So thanks for sharing your perspectives, >>I appreciate it. Thank you so >>Much. Okay, thank you John. Okay, this is the Cube and AWS VMware showcase, accelerating business transformation. VMware cloud on aws, jointly engineered solution, bringing innovation to the VMware customer base, going to the cloud and beyond. I'm John Fur, your host. Thanks for watching. Hello everyone. Welcome to the special cube presentation of accelerating business transformation on vmc on aws. I'm John Furrier, host of the Cube. We have dawan director of global sales and go to market for VMware cloud on adb. This is a great showcase and should be a lot of fun. Ashish, thanks for coming on. >>Hi John. Thank you so much. >>So VMware cloud on AWS has been well documented as this big success for VMware and aws. As customers move their workloads into the cloud, IT operations of VMware customers has signaling a lot of change. This is changing the landscape globally is on cloud migration and beyond. What's your take on this? Can you open this up with the most important story around VMC on aws? >>Yes, John. The most important thing for our customers today is the how they can safely and swiftly move their ID infrastructure and applications through cloud. Now, VMware cloud AWS is a service that allows all vSphere based workloads to move to cloud safely, swiftly and reliably. Banks can move their core, core banking platforms, insurance companies move their core insurance platforms, telcos move their goss, bss, PLA platforms, government organizations are moving their citizen engagement platforms using VMC on aws because this is one platform that allows you to move it, move their VMware based platforms very fast. Migrations can happen in a matter of days instead of months. Extremely securely. It's a VMware manage service. It's very secure and highly reliably. It gets the, the reliability of the underlyings infrastructure along with it. So win-win from our customers perspective. >>You know, we reported on this big news in 2016 with Andy Chas, the, and Pat Geling at the time, a lot of people said it was a bad deal. It turned out to be a great deal because not only could VMware customers actually have a cloud migrate to the cloud, do it safely, which was their number one concern. They didn't want to have disruption to their operations, but also position themselves for what's beyond just shifting to the cloud. So I have to ask you, since you got the finger on the pulse here, what are we seeing in the market when it comes to migrating and modern modernizing in the cloud? Because that's the next step. They go to the cloud, you guys have done that, doing it, then they go, I gotta modernize, which means kind of upgrading or refactoring. What's your take on that? >>Yeah, absolutely. Look, the first step is to help our customers assess their infrastructure and licensing and entire ID operations. Once we've done the assessment, we then create their migration plans. A lot of our customers are at that inflection point. They're, they're looking at their real estate, ex data center, real estate. They're looking at their contracts with colocation vendors. They really want to exit their data centers, right? And VMware cloud and AWS is a perfect solution for customers who wanna exit their data centers, migrate these applications onto the AWS platform using VMC on aws, get rid of additional real estate overheads, power overheads, be socially and environmentally conscious by doing that as well, right? So that's the migration story, but to your point, it doesn't end there, right? Modernization is a critical aspect of the entire customer journey as as well customers, once they've migrated their ID applications and infrastructure on cloud get access to all the modernization services that AWS has. They can correct easily to our data lake services, to our AIML services, to custom databases, right? They can decide which applications they want to keep and which applications they want to refactor. They want to take decisions on containerization, make decisions on service computing once they've come to the cloud. But the most important thing is to take that first step. You know, exit data centers, come to AWS using vmc or aws, and then a whole host of modernization options available to them. >>Yeah, I gotta say, we had this right on this, on this story, because you just pointed out a big thing, which was first order of business is to make sure to leverage the on-prem investments that those customers made and then migrate to the cloud where they can maintain their applications, their data, their infrastructure operations that they're used to, and then be in position to start getting modern. So I have to ask you, how are you guys specifically, or how is VMware cloud on s addressing these needs of the customers? Because what happens next is something that needs to happen faster. And sometimes the skills might not be there because if they're running old school, IT ops now they gotta come in and jump in. They're gonna use a data cloud, they're gonna want to use all kinds of machine learning, and there's a lot of great goodness going on above the stack there. So as you move with the higher level services, you know, it's a no brainer, obviously, but they're not, it's not yesterday's higher level services in the cloud. So how are, how is this being addressed? >>Absolutely. I think you hit up on a very important point, and that is skills, right? When our customers are operating, some of the most critical applications I just mentioned, core banking, core insurance, et cetera, they're most of the core applications that our customers have across industries, like even, even large scale ERP systems, they're actually sitting on VMware's vSphere platform right now. When the customer wants to migrate these to cloud, one of the key bottlenecks they face is skill sets. They have the trained manpower for these core applications, but for these high level services, they may not, right? So the first order of business is to help them ease this migration pain as much as possible by not wanting them to, to upscale immediately. And we VMware cloud and AWS exactly does that. I mean, you don't have to do anything. You don't have to create new skill set for doing this, right? Their existing skill sets suffice, but at the same time, it gives them that, that leeway to build that skills roadmap for their team. DNS is invested in that, right? Yes. We want to help them build those skills in the high level services, be it aml, be it, be it i t be it data lake and analytics. We want to invest in them, and we help our customers through that. So that ultimately the ultimate goal of making them drop data is, is, is a front and center. >>I wanna get into some of the use cases and success stories, but I want to just reiterate, hit back your point on the skill thing. Because if you look at what you guys have done at aws, you've essentially, and Andy Chassey used to talk about this all the time when I would interview him, and now last year Adam was saying the same thing. You guys do all the heavy lifting, but if you're a VMware customer user or operator, you are used to things. You don't have to be relearn to be a cloud architect. Now you're already in the game. So this is like almost like a instant path to cloud skills for the VMware. There's hundreds of thousands of, of VMware architects and operators that now instantly become cloud architects, literally overnight. Can you respond to that? Do you agree with that? And then give an example. >>Yes, absolutely. You know, if you have skills on the VMware platform, you know, know, migrating to AWS using via by cloud and AWS is absolutely possible. You don't have to really change the skills. The operations are exactly the same. The management systems are exactly the same. So you don't really have to change anything but the advantages that you get access to all the other AWS services. So you are instantly able to integrate with other AWS services and you become a cloud architect immediately, right? You are able to solve some of the critical problems that your underlying IT infrastructure has immediately using this. And I think that's a great value proposition for our customers to use this service. >>And just one more point, I want just get into something that's really kind of inside baseball or nuanced VMC or VMware cloud on AWS means something. Could you take a minute to explain what on AWS means? Just because you're like hosting and using Amazon as a, as a work workload? Being on AWS means something specific in your world, being VMC on AWS mean? >>Yes. This is a great question, by the way, You know, on AWS means that, you know, VMware's vse platform is, is a, is an iconic enterprise virtualization software, you know, a disproportionately high market share across industries. So when we wanted to create a cloud product along with them, obviously our aim was for them, for the, for this platform to have the goodness of the AWS underlying infrastructure, right? And, and therefore, when we created this VMware cloud solution, it it literally use the AWS platform under the eighth, right? And that's why it's called a VMs VMware cloud on AWS using, using the, the, the wide portfolio of our regions across the world and the strength of the underlying infrastructure, the reliability and, and, and sustainability that it offers. And therefore this product is called VMC on aws. >>It's a distinction I think is worth noting, and it does reflect engineering and some levels of integration that go well beyond just having a SaaS app and, and basically platform as a service or past services. So I just wanna make sure that now super cloud, we'll talk about that a little bit in another interview, but I gotta get one more question in before we get into the use cases and customer success stories is in, in most of the VM world, VMware world, in that IT world, it used to, when you heard migration, people would go, Oh my God, that's gonna take months. And when I hear about moving stuff around and doing cloud native, the first reaction people might have is complexity. So two questions for you before we move on to the next talk. Track complexity. How are you addressing the complexity issue and how long these migrations take? Is it easy? Is it it hard? I mean, you know, the knee jerk reaction is month, You're very used to that. If they're dealing with Oracle or other old school vendors, like, they're, like the old guard would be like, takes a year to move stuff around. So can you comment on complexity and speed? >>Yeah. So the first, first thing is complexity. And you know, what makes what makes anything complex is if you're, if you're required to acquire new skill sets or you've gotta, if you're required to manage something differently, and as far as VMware cloud and AWS on both these aspects, you don't have to do anything, right? You don't have to acquire new skill sets. Your existing idea operation skill sets on, on VMware's platforms are absolutely fine and you don't have to manage it any differently like, than what you're managing your, your ID infrastructure today. So in both these aspects, it's exactly the same and therefore it is absolutely not complex as far as, as far as, as far as we cloud and AWS is concerned. And the other thing is speed. This is where the huge differentiation is. You have seen that, you know, large banks and large telcos have now moved their workloads, you know, literally in days instead of months. >>Because because of VMware cloud and aws, a lot of time customers come to us with specific deadlines because they want to exit their data centers on a particular date. And what happens, VMware cloud and AWS is called upon to do that migration, right? So speed is absolutely critical. The reason is also exactly the same because you are using the exactly the same platform, the same management systems, people are available to you, you're able to migrate quickly, right? I would just reference recently we got an award from President Zelensky of Ukraine for, you know, migrating their entire ID digital infrastructure and, and that that happened because they were using VMware cloud database and happened very swiftly. >>That's been a great example. I mean, that's one political, but the economic advantage of getting outta the data center could be national security. You mentioned Ukraine, I mean Oscar see bombing and death over there. So clearly that's a critical crown jewel for their running their operations, which is, you know, you know, world mission critical. So great stuff. I love the speed thing. I think that's a huge one. Let's get into some of the use cases. One of them is, the first one I wanted to talk about was we just hit on data, data center migration. It could be financial reasons on a downturn or our, or market growth. People can make money by shifting to the cloud, either saving money or making money. You win on both sides. It's a, it's a, it's almost a recession proof, if you will. Cloud is so use case for number one data center migration. Take us through what that looks like. Give an example of a success. Take us through a day, day in the life of a data center migration in, in a couple minutes. >>Yeah. You know, I can give you an example of a, of a, of a large bank who decided to migrate, you know, their, all their data centers outside their existing infrastructure. And they had, they had a set timeline, right? They had a set timeline to migrate the, the, they were coming up on a renewal and they wanted to make sure that this set timeline is met. We did a, a complete assessment of their infrastructure. We did a complete assessment of their IT applications, more than 80% of their IT applications, underlying v vSphere platform. And we, we thought that the right solution for them in the timeline that they wanted, right, is VMware cloud ands. And obviously it was a large bank, it wanted to do it safely and securely. It wanted to have it completely managed, and therefore VMware cloud and aws, you know, ticked all the boxes as far as that is concerned. >>I'll be happy to report that the large bank has moved to most of their applications on AWS exiting three of their data centers, and they'll be exiting 12 more very soon. So that's a great example of, of, of the large bank exiting data centers. There's another Corolla to that. Not only did they manage to manage to exit their data centers and of course use and be more agile, but they also met their sustainability goals. Their board of directors had given them goals to be carbon neutral by 2025. They found out that 35% of all their carbon foot footprint was in their data centers. And if they moved their, their ID infrastructure to cloud, they would severely reduce the, the carbon footprint, which is 35% down to 17 to 18%. Right? And that meant their, their, their, their sustainability targets and their commitment to the go to being carbon neutral as well. >>And that they, and they shift that to you guys. Would you guys take that burden? A heavy lifting there and you guys have a sustainability story, which is a whole nother showcase in and of itself. We >>Can Exactly. And, and cause of the scale of our, of our operations, we are able to, we are able to work on that really well as >>Well. All right. So love the data migration. I think that's got real proof points. You got, I can save money, I can, I can then move and position my applications into the cloud for that reason and other reasons as a lot of other reasons to do that. But now it gets into what you mentioned earlier was, okay, data migration, clearly a use case and you laid out some successes. I'm sure there's a zillion others. But then the next step comes, now you got cloud architects becoming minted every, and you got managed services and higher level services. What happens next? Can you give us an example of the use case of the modernization around the NextGen workloads, NextGen applications? We're starting to see, you know, things like data clouds, not data warehouses. We're not gonna data clouds, it's gonna be all kinds of clouds. These NextGen apps are pure digital transformation in action. Take us through a use case of how you guys make that happen with a success story. >>Yes, absolutely. And this is, this is an amazing success story and the customer here is s and p global ratings. As you know, s and p global ratings is, is the world leader as far as global ratings, global credit ratings is concerned. And for them, you know, the last couple of years have been tough as far as hardware procurement is concerned, right? The pandemic has really upended the, the supply chain. And it was taking a lot of time to procure hardware, you know, configure it in time, make sure that that's reliable and then, you know, distribute it in the wide variety of, of, of offices and locations that they have. And they came to us. We, we did, again, a, a, a alar, a fairly large comprehensive assessment of their ID infrastructure and their licensing contracts. And we also found out that VMware cloud and AWS is the right solution for them. >>So we worked there, migrated all their applications, and as soon as we migrated all their applications, they got, they got access to, you know, our high level services be our analytics services, our machine learning services, our, our, our, our artificial intelligence services that have been critical for them, for their growth. And, and that really is helping them, you know, get towards their next level of modern applications. Right Now, obviously going forward, they will have, they will have the choice to, you know, really think about which applications they want to, you know, refactor or which applications they want to go ahead with. That is really a choice in front of them. And, but you know, the, we VMware cloud and AWS really gave them the opportunity to first migrate and then, you know, move towards modernization with speed. >>You know, the speed of a startup is always the kind of the Silicon Valley story where you're, you know, people can make massive changes in 18 months, whether that's a pivot or a new product. You see that in startup world. Now, in the enterprise, you can see the same thing. I noticed behind you on your whiteboard, you got a slogan that says, are you thinking big? I know Amazon likes to think big, but also you work back from the customers and, and I think this modern application thing's a big deal because I think the mindset has always been constrained because back before they moved to the cloud, most IT, and, and, and on-premise data center shops, it's slow. You gotta get the hardware, you gotta configure it, you gotta, you gotta stand it up, make sure all the software is validated on it, and loading a database and loading oss, I mean, mean, yeah, it got easier and with scripting and whatnot, but when you move to the cloud, you have more scale, which means more speed, which means it opens up their capability to think differently and build product. What are you seeing there? Can you share your opinion on that epiphany of, wow, things are going fast, I got more time to actually think about maybe doing a cloud native app or transforming this or that. What's your, what's your reaction to that? Can you share your opinion? >>Well, ultimately we, we want our customers to utilize, you know, most of our modern services, you know, applications should be microservices based. When desired, they should use serverless applic. So list technology, they should not have monolithic, you know, relational database contracts. They should use custom databases, they should use containers when needed, right? So ultimately, we want our customers to use these modern technologies to make sure that their IT infrastructure, their licensing, their, their entire IT spend is completely native to cloud technologies. They work with the speed of a startup, but it's important for them to, to, to get to the first step, right? So that's why we create this journey for our customers, where you help them migrate, give them time to build the skills, they'll help them mo modernize, take our partners along with their, along with us to, to make sure that they can address the need for our customers. That's, that's what our customers need today, and that's what we are working backwards from. >>Yeah, and I think that opens up some big ideas. I'll just say that the, you know, we're joking, I was joking the other night with someone here in, in Palo Alto around serverless, and I said, you know, soon you're gonna hear words like architectural list. And that's a criticism on one hand, but you might say, Hey, you know, if you don't really need an architecture, you know, storage lists, I mean, at the end of the day, infrastructure is code means developers can do all the it in the coding cycles and then make the operations cloud based. And I think this is kind of where I see the dots connecting. Final thought here, take us through what you're thinking around how this new world is evolving. I mean, architecturals kind of a joke, but the point is, you know, you have to some sort of architecture, but you don't have to overthink it. >>Totally. No, that's a great thought, by the way. I know it's a joke, but it's a great thought because at the end of the day, you know, what do the customers really want? They want outcomes, right? Why did service technology come? It was because there was an outcome that they needed. They didn't want to get stuck with, you know, the, the, the real estate of, of a, of a server. They wanted to use compute when they needed to, right? Similarly, what you're talking about is, you know, outcome based, you know, desire of our customers and, and, and that's exactly where the word is going to, Right? Cloud really enforces that, right? We are actually, you know, working backwards from a customer's outcome and using, using our area the breadth and depth of our services to, to deliver those outcomes, right? And, and most of our services are in that path, right? When we use VMware cloud and aws, the outcome is a, to migrate then to modernize, but doesn't stop there, use our native services, you know, get the business outcomes using this. So I think that's, that's exactly what we are going through >>Actually, should actually, you're the director of global sales and go to market for VMware cloud on Aus. I wanna thank you for coming on, but I'll give you the final minute. Give a plug, explain what is the VMware cloud on Aus, Why is it great? Why should people engage with you and, and the team, and what ultimately is this path look like for them going forward? >>Yeah. At the end of the day, we want our customers to have the best paths to the cloud, right? The, the best path to the cloud is making sure that they migrate safely, reliably, and securely as well as with speed, right? And then, you know, use that cloud platform to, to utilize AWS's native services to make sure that they modernize their IT infrastructure and applications, right? We want, ultimately that our customers, customers, customer get the best out of, you know, utilizing the, that whole application experience is enhanced tremendously by using our services. And I think that's, that's exactly what we are working towards VMware cloud AWS is, is helping our customers in that journey towards migrating, modernizing, whether they wanna exit a data center or whether they wanna modernize their applications. It's a essential first step that we wanna help our customers with >>One director of global sales and go to market with VMware cloud on neighbors. He's with aws sharing his thoughts on accelerating business transformation on aws. This is a showcase. We're talking about the future path. We're talking about use cases with success stories from customers as she's thank you for spending time today on this showcase. >>Thank you, John. I appreciate it. >>Okay. This is the cube, special coverage, special presentation of the AWS Showcase. I'm John Furrier, thanks for watching.

(upbeat music) >> Hi everyone. Welcome to theCUBE special presentation here in Palo Alto, California. I'm John Furrier, host of theCUBE. We got two great guests, one for calling in from Germany, or videoing in from Germany, one from Maryland. We've got VMware and AWS. This is the customer successes with VMware Cloud on AWS Showcase: Accelerating Business Transformation. Here in the Showcase at Samir Kadoo, worldwide VMware strategic alliance solution architect leader with AWS. Samir, great to have you. And Daniel Rethmeier, principal architect global AWS synergy at VMware. Guys, you guys are working together, you're the key players in this relationship as it rolls out and continues to grow. So welcome to theCUBE. >> Thank you, greatly appreciate it. >> Great to have you guys both on. As you know, we've been covering this since 2016 when Pat Gelsinger, then CEO, and then then CEO AWS at Andy Jassy did this. It kind of got people by surprise, but it really kind of cleaned out the positioning in the enterprise for the success of VM workloads in the cloud. VMware's had great success with it since and you guys have the great partnerships. So this has been like a really strategic, successful partnership. Where are we right now? You know, years later, we got this whole inflection point coming, you're starting to see this idea of higher level services, more performance are coming in at the infrastructure side, more automation, more serverless, I mean and AI. I mean, it's just getting better and better every year in the cloud. Kind of a whole 'nother level. Where are we? Samir, let's start with you on the relationship. >> Yeah, totally. So I mean, there's several things to keep in mind, right? So in 2016, right, that's when the partnership between AWS and VMware was announced. And then less than a year later, that's when we officially launched VMware Cloud on AWS. Years later, we've been driving innovation, working with our customers, jointly engineering this between AWS and VMware. You know, one of the key things... Together, day in, day out, as far as advancing VMware Cloud on AWS. You know, even if you look at the innovation that takes place with the solution, things have modernized, things have changed, there's been advancements. You know, whether it's security focus, whether it's platform focus, whether it's networking focus, there's been modifications along the way, even storage, right, more recently. One of the things to keep in mind is we're looking to deliver value to our customers together. These are our joint customers. So there's hundreds of VMware and AWS engineers working together on this solution. And then factor in even our sales teams, right? We have VMware and AWS sales teams interacting with each other on a constant daily basis. We're working together with our customers at the end of the day too. Then we're looking to even offer and develop jointly engineered solutions specific to VMware Cloud on AWS. And even with VMware to other platforms as well. Then the other thing comes down to is where we have dedicated teams around this at both AWS and VMware. So even from solutions architects, even to our sales specialists, even to our account teams, even to specific engineering teams within the organizations, they all come together to drive this innovation forward with VMware Cloud on AWS and the jointly engineered solution partnership as well. And then I think one of the key things to keep in mind comes down to we have nearly 600 channel partners that have achieved VMware Cloud on AWS service competency. So think about it from the standpoint, there's 300 certified or validated technology solutions, they're now available to our customers. So that's even innovation right off the top as well. >> Great stuff. Daniel, I want to get to you in a second upon this principal architect position you have. In your title, you're the global AWS synergy person. Synergy means bringing things together, making it work. Take us through the architecture, because we heard a lot of folks at VMware explore this year, formerly VMworld, talking about how the workloads on IT has been completely transforming into cloud and hybrid, right? This is where the action is. Where are you? Is your customers taking advantage of that new shift? You got AIOps, you got ITOps changing a lot, you got a lot more automation, edges right around the corner. This is like a complete transformation from where we were just five years ago. What's your thoughts on the relationship? >> So at first, I would like to emphasize that our collaboration is not just that we have dedicated teams to help our customers get the most and the best benefits out of VMware Cloud and AWS, we are also enabling us mutually. So AWS learns from us about the VMware technology, where VMware people learn about the AWS technology. We are also enabling our channel partners and we are working together on customer projects. So we have regular assembles globally and also virtually on Slack and the usual suspect tools working together and listening to customers. That's very important. Asking our customers where are their needs? And we are driving the solution into the direction that our customers get the best benefits out of VMware Cloud on AWS. And over the time, we really have involved the solution. As Samir mentioned, we just added additional storage solutions to VMware Cloud on AWS. We now have three different instance types that cover a broad range of workloads. So for example, we just edited the I4i host, which is ideally for workloads that require a lot of CPU power, such as, you mentioned it, AI workloads. >> Yeah, so I want to get us just specifically on the customer journey and their transformation, you know, we've been reporting on Silicon angle in theCUBE in the past couple weeks in a big way that the ops teams are now the new devs, right? I mean that sounds a little bit weird, but IT operations is now part of a lot more DataOps, security, writing code, composing. You know, with open source, a lot of great things are changing. Can you share specifically what customers are looking for when you say, as you guys come in and assess their needs, what are they doing, what are some of the things that they're doing with VMware on AWS specifically that's a little bit different? Can you share some of and highlights there? >> That's a great point, because originally, VMware and AWS came from very different directions when it comes to speaking people and customers. So for example, AWS, very developer focused, whereas VMware has a very great footprint in the ITOps area. And usually these are very different teams, groups, different cultures, but it's getting together. However, we always try to address the customer needs, right? There are customers that want to build up a new application from the scratch and build resiliency, availability, recoverability, scalability into the application. But there are still a lot of customers that say, "Well, we don't have all of the skills to redevelop everything to refactor an application to make it highly available. So we want to have all of that as a service. Recoverability as a service, scalability as a service. We want to have this from the infrastructure." That was one of the unique selling points for VMware on-premise and now we are bringing this into the cloud. >> Samir, talk about your perspective. I want to get your thoughts, and not to take a tangent, but we had covered the AWS re:MARS, actually it was Amazon re:MARS, machine learning automation, robotics and space was really kind of the confluence of industrial IoT, software, physical. And so when you look at like the IT operations piece becoming more software, you're seeing things about automation, but the skill gap is huge. So you're seeing low code, no code, automation, you know, "Hey Alexa, deploy a Kubernetes cluster." Yeah, I mean that's coming, right? So we're seeing this kind of operating automation meets higher level services, meets workloads. Can you unpack that and share your opinion on what you see there from an Amazon perspective and how it relates to this? >> Yeah. Yeah, totally, right? And you know, look at it from the point of view where we said this is a jointly engineered solution, but it's not migrating to one option or the other option, right? It's more or less together. So even with VMware Cloud on AWS, yes it is utilizing AWS infrastructure, but your environment is connected to that AWS VPC in your AWS account. So if you want to leverage any of the native AWS services, so any of the 200 plus AWS services, you have that option to do so. So that's going to give you that power to do certain things, such as, for example, like how you mentioned with IoT, even with utilizing Alexa, or if there's any other service that you want to utilize, that's the joining point between both of the offerings right off the top. Though with digital transformation, right, you have to think about where it's not just about the technology, right? There's also where you want to drive growth in the underlying technology even in your business. Leaders are looking to reinvent their business, they're looking to take different steps as far as pursuing a new strategy, maybe it's a process, maybe it's with the people, the culture, like how you said before, where people are coming in from a different background, right? They may not be used to the cloud, they may not be used to AWS services, but now you have that capability to mesh them together. >> Okay. >> Then also- >> Oh, go ahead, finish your thought. >> No, no, no, I was going to say what it also comes down to is you need to think about the operating model too, where it is a shift, right? Especially for that vStor admin that's used to their on-premises environment. Now with VMware Cloud on AWS, you have that ability to leverage a cloud, but the investment that you made and certain things as far as automation, even with monitoring, even with logging, you still have that methodology where you can utilize that in VMware Cloud on AWS too. >> Daniel, I want to get your thoughts on this because at Explore and after the event, as we prep for CubeCon and re:Invent coming up, the big AWS show, I had a couple conversations with a lot of the VMware customers and operators, and it's like hundreds of thousands of users and millions of people talking about and peaked on VMware, interested in VMware. The common thread was one person said, "I'm trying to figure out where I'm going to put my career in the next 10 to 15 years." And they've been very comfortable with VMware in the past, very loyal, and they're kind of talking about, I'm going to be the next cloud, but there's no like role yet. Architects, is it solution architect, SRE? So you're starting to see the psychology of the operators who now are going to try to make these career decisions. Like what am I going to work on? And then it's kind of fuzzy, but I want to get your thoughts, how would you talk to that persona about the future of VMware on, say, cloud for instance? What should they be thinking about? What's the opportunity? And what's going to happen? >> So digital transformation definitely is a huge change for many organizations and leaders are perfectly aware of what that means. And that also means to some extent, concerns with your existing employees. Concerns about do I have to relearn everything? Do I have to acquire new skills and trainings? Is everything worthless I learned over the last 15 years of my career? And the answer is to make digital transformation a success, we need not just to talk about technology, but also about process, people, and culture. And this is where VMware really can help because if you are applying VMware Cloud on AWS to your infrastructure, to your existing on-premise infrastructure, you do not need to change many things. You can use the same tools and skills, you can manage your virtual machines as you did in your on-premise environment, you can use the same managing and monitoring tools, if you have written, and many customers did this, if you have developed hundreds of scripts that automate tasks and if you know how to troubleshoot things, then you can use all of that in VMware Cloud on AWS. And that gives not just leaders, but also the architects at customers, the operators at customers, the confidence in such a complex project. >> The consistency, very key point, gives them the confidence to go. And then now that once they're confident, they can start committing themselves to new things. Samir, you're reacting to this because on your side, you've got higher level services, you've got more performance at the hardware level. I mean, a lot improvements. So, okay, nothing's changed, I can still run my job, now I got goodness on the other side. What's the upside? What's in it for the customer there? >> Yeah, so I think what it comes down to is they've already been so used to or entrenched with that VMware admin mentality, right? But now extending that to the cloud, that's where now you have that bridge between VMware Cloud on AWS to bridge that VMware knowledge with that AWS knowledge. So I will look at it from the point of view where now one has that capability and that ability to just learn about the cloud. But if they're comfortable with certain aspects, no one's saying you have to change anything. You can still leverage that, right? But now if you want to utilize any other AWS service in conjunction with that VM that resides maybe on-premises or even in VMware Cloud on AWS, you have that option to do so. So think about it where you have that ability to be someone who's curious and wants to learn. And then if you want to expand on the skills, you certainly have that capability to do so. >> Great stuff, I love that. Now that we're peeking behind the curtain here, I'd love to have you guys explain, 'cause people want to know what's goes on behind the scenes. How does innovation get happen? How does it happen with the relationships? Can you take us through a day in the life of kind of what goes on to make innovation happen with the joint partnership? Do you guys just have a Zoom meeting, do you guys fly out, you write code, go do you ship things? I mean, I'm making it up, but you get the idea. How does it work? What's going on behind the scenes? >> So we hope to get more frequently together in-person, but of course we had some difficulties over the last two to three years. So we are very used to Zoom conferences and Slack meetings. You always have to have the time difference in mind if you are working globally together. But what we try, for example, we have regular assembles now also in-person, geo-based, so for AMEA, for the Americas, for APJ. And we are bringing up interesting customer situations, architectural bits and pieces together. We are discussing it always to share and to contribute to our community. >> What's interesting, you know, as events are coming back, Samir, before you weigh in this, I'll comment as theCUBE's been going back out to events, we're hearing comments like, "What pandemic? We were more productive in the pandemic." I mean, developers know how to work remotely and they've been on all the tools there, but then they get in-person, they're happy to see people, but no one's really missed the beat. I mean, it seems to be very productive, you know, workflow, not a lot of disruption. More, if anything, productivity gains. >> Agreed, right? I think one of the key things to keep in mind is even if you look at AWS's, and even Amazon's leadership principles, right? Customer obsession, that's key. VMware is carrying that forward as well. Where we are working with our customers, like how Daniel said and meant earlier, right? We might have meetings at different time zones, maybe it's in-person, maybe it's virtual, but together we're working to listen to our customers. You know, we're taking and capturing that feedback to drive innovation in VMware Cloud on AWS as well. But one of the key things to keep in mind is yes, there has been the pandemic, we might have been disconnected to a certain extent, but together through technology, we've been able to still communicate, work with our customers, even with VMware in between, with AWS and whatnot, we had that flexibility to innovate and continue that innovation. So even if you look at it from the point of view, right? VMware Cloud on AWS Outposts, that was something that customers have been asking for. We've been able to leverage the feedback and then continue to drive innovation even around VMware Cloud on AWS Outposts. So even with the on-premises environment, if you're looking to handle maybe data sovereignty or compliance needs, maybe you have low latency requirements, that's where certain advancements come into play, right? So the key thing is always to maintain that communication track. >> In our last segment we did here on this Showcase, we listed the accomplishments and they were pretty significant. I mean geo, you got the global rollouts of the relationship. It's just really been interesting and people can reference that, we won't get into it here. But I will ask you guys to comment on, as you guys continue to evolve the relationship, what's in it for the customer? What can they expect next? Because again, I think right now, we're at an inflection point more than ever. What can people expect from the relationship and what's coming up with re:Invent? Can you share a little bit of kind of what's coming down the pike? >> So one of the most important things we have announced this year, and we will continue to evolve into that direction, is independent scale of storage. That absolutely was one of the most important items customer asked for over the last years. Whenever you are requiring additional storage to host your virtual machines, you usually in VMware Cloud on AWS, you have to add additional nodes. Now we have three different node types with different ratios of compute, storage, and memory. But if you only require additional storage, you always have to get also additional compute and memory and you have to pay for it. And now with two solutions which offer choice for the customers, like FS6 wanted a ONTAP and VMware Cloud Flex Storage, you now have two cost effective opportunities to add storage to your virtual machines. And that offers opportunities for other instance types maybe that don't have local storage. We are also very, very keen looking forward to announcements, exciting announcements, at the upcoming events. >> Samir, what's your reaction take on what's coming down on your side? >> Yeah, I think one of the key things to keep in mind is we're looking to help our customers be agile and even scaled with their needs, right? So with VMware Cloud on AWS, that's one of the key things that comes to mind, right? There are going to be announcements, innovations, and whatnot with upcoming events. But together, we're able to leverage that to advance VMware cloud on AWS. To Daniel's point, storage for example, even with host offerings. And then even with decoupling storage from compute and memory, right? Now you have the flexibility where you can do all of that. So to look at it from the standpoint where now with 21 regions where we have VMware Cloud on AWS available as well, where customers can utilize that as needed when needed, right? So it comes down to, you know, transformation will be there. Yes, there's going to be maybe where workloads have to be adapted where they're utilizing certain AWS services, but you have that flexibility and option to do so. And I think with the continuing events, that's going to give us the options to even advance our own services together. >> Well you guys are in the middle of it, you're in the trenches, you're making things happen, you've got a team of people working together. My final question is really more of a kind of a current situation, kind of future evolutionary thing that you haven't seen this before. I want to get both of your reaction to it. And we've been bringing this up in the open conversations on theCUBE is in the old days, let's go back this generation, you had ecosystems, you had VMware had an ecosystem, AWS had an ecosystem. You know, we have a product, you have a product, biz dev deals happen, people sign relationships, and they do business together and they sell each other's products or do some stuff. Now it's more about architecture, 'cause we're now in a distributed large scale environment where the role of ecosystems are intertwining and you guys are in the middle of two big ecosystems. You mentioned channel partners, you both have a lot of partners on both sides, they come together. So you have this now almost a three dimensional or multidimensional ecosystem interplay. What's your thoughts on this? Because it's about the architecture, integration is a value, not so much innovations only. You got to do innovation, but when you do innovation, you got to integrate it, you got to connect it. So how do you guys see this as an architectural thing, start to see more technical business deals? >> So we are removing dependencies from individual ecosystems and from individual vendors. So a customer no longer has to decide for one vendor and then it is a very expensive and high effort project to move away from that vendor, which ties customers even closer to specific vendors. We are removing these obstacles. So with VMware Cloud on AWS, moving to the cloud, firstly it's not a dead end. If you decide at one point in time because of latency requirements or maybe some compliance requirements, you need to move back into on-premise, you can do this. If you decide you want to stay with some of your services on-premise and just run a couple of dedicated services in the cloud, you can do this and you can man manage it through a single pane of glass. That's quite important. So cloud is no longer a dead end, it's no longer a binary decision, whether it's on-premise or the cloud, it is the cloud. And the second thing is you can choose the best of both worlds, right? If you are migrating virtual machines that have been running in your on-premise environment to VMware Cloud on AWS either way in a very, very fast cost effective and safe way, then you can enrich, later on enrich these virtual machines with services that are offered by AWS, more than 200 different services ranging from object-based storage, load balancing, and so on. So it's an endless, endless possibility. >> We call that super cloud in the way that we generically defining it where everyone's innovating, but yet there's some common services. But the differentiation comes from innovation where the lock in is the value, not some spec, right? Samir, this is kind of where cloud is right now. You guys are not commodity, amazon's completely differentiating, but there's some commodity things happen. You got storage, you got compute, but then you got now advances in all areas. But partners innovate with you on their terms. >> Absolutely. >> And everybody wins. >> Yeah, I 100% agree with you. I think one of the key things, you know, as Daniel mentioned before, is where it's a cross education where there might be someone who's more proficient on the cloud side with AWS, maybe more proficient with the VMware's technology. But then for partners, right? They bridge that gap as well where they come in and they might have a specific niche or expertise where their background, where they can help our customers go through that transformation. So then that comes down to, hey, maybe I don't know how to connect to the cloud, maybe I don't know what the networking constructs are, maybe I can leverage that partner. That's one aspect to go about it. Now maybe you migrated that workload to VMware Cloud on AWS. Maybe you want to leverage any of the native AWS services or even just off the top, 200 plus AWS services, right? But it comes down to that skillset, right? So again, solutions architecture at the back of the day, end of the day, what it comes down to is being able to utilize the best of both worlds. That's what we're giving our customers at the end of the day. >> I mean, I just think it's a refactoring and innovation opportunity at all levels. I think now more than ever, you can take advantage of each other's ecosystems and partners and technologies and change how things get done with keeping the consistency. I mean, Daniel, you nailed that, right? I mean you don't have to do anything. You still run it. Just spear the way you're working on it and now do new things. This is kind of a cultural shift. >> Yeah, absolutely. And if you look, not every customer, not every organization has the resources to refactor and re-platform everything. And we give them a very simple and easy way to move workloads to the cloud. Simply run them and at the same time, they can free up resources to develop new innovations and grow their business. >> Awesome. Samir, thank you for coming on. Daniel, thank you for coming to Germany. >> Thank you. Oktoberfest, I know it's evening over there, weekend's here. And thank you for spending the time. Samir, give you the final word. AWS re:Invent's coming up. We're preparing, we're going to have an exclusive with Adam, with Fryer, we'd do a curtain raise, and do a little preview. What's coming down on your side with the relationship and what can we expect to hear about what you got going on at re:Invent this year? The big show? >> Yeah, so I think Daniel hit upon some of the key points, but what I will say is we do have, for example, specific sessions, both that VMware's driving and then also that AWS is driving. We do have even where we have what are called chalk talks. So I would say, and then even with workshops, right? So even with the customers, the attendees who are there, whatnot, if they're looking to sit and listen to a session, yes that's there, but if they want to be hands-on, that is also there too. So personally for me as an IT background, been in sysadmin world and whatnot, being hands-on, that's one of the key things that I personally am looking forward. But I think that's one of the key ways just to learn and get familiar with the technology. >> Yeah, and re:Invent's an amazing show for the in-person. You guys nail it every year. We'll have three sets this year at theCUBE and it's becoming popular. We have more and more content. You guys got live streams going on, a lot of content, a lot of media. So thanks for sharing that. Samir, Daniel, thank you for coming on on this part of the Showcase episode of really the customer successes with VMware Cloud on AWS, really accelerating business transformation with AWS and VMware. I'm John Furrier with theCUBE, thanks for watching. (upbeat music)

(upbeat music) >> Good morning, everyone. Welcome back to "theCUBE." Lisa Martin here with John Furrier. This is day three of our wall-to-wall coverage of VMware Explore. John and I are pleased to welcome back one of our alumni, Muddu Sudhakar, the CEO of AISERA. Welcome to the program, Muddu. It's great to meet you. >> Thank you, Lisa. Thanks for having me. Thank you, John. >> Great to see you again. You're like an industry analyst coming on "theCUBE". You should be like a guest analyst, breaking down. I know you got your own company to run, and by the way, the recent funding you had, congratulations. >> Thank you. >> In a market that's not getting a lot of funding. You get an up around. Congratulations on that. >> Thank you. >> Business is good? >> Very good, thank you. Look, Goldman Sachs Investing, along with Zoom and Thoma Bravo, it was great for us. >> Great stuff. Well, I'm glad we could get you in. This day three, Lisa and I and Dave Vellante and Dave Nicholson have all been talking to everyone for two days here at VMware Explore, formerly VMworld, our 12th year covering their annual conference, as you know, and we've been telling the executives, but day three is more of, we're going to mix it up. We're going to bring people in and get their opinions about Supercloud, does VMware go post-Broadcom? Obviously, that's going to happen. Looks like nothing's going to stop that from happening. What's next? What's the impact? Who wins? Who loses? VMware certainly not acting like they're going to get gutted. They're all full throttle ahead. They're laying down some announcements, vSphere 8, you got vSAN 8, they got cloud-native, they're talking multi-cloud. VMware's not looking like they're flinching. What's going on, in your view, outside of the bubble that we're here in San Francisco, out in the real world, in the trenches. What are people talking about? What do you see? >> Lot to unpack. (all laugh) >> Start at wherever you want. >> Yes. You know, I was a VMware alumni too. >> Yes >> You sold the company to VMware. You know the inside. Okay, So then, even then- >> I worked with Paul and Pat and Raghu. It's great to be back at VMware now. I think there's a lot going on in VMware. VMware is here to stay. The brand will stay. The VMware customers will stay for years to come. I think Broadcom and VMware, I think it's a great industry consolidation, the way in which I see it. And it is going to help all the customers too, right? Broadcom, having such a large foot play into both CA, the software business, the hardware business. I think what will happen is that Broadcom will try to create a hybrid cloud of their own with VMware. So there'll be a fourth player in the cloud industry. And then back to John, your Supercloud. The Supercloud by definition, there'll be private clouds, public clouds, hybrid clouds. I think Broadcom with VMware will help your vision of the Supercloud and what your customers are asking. >> Yeah, one of the things I want to get your thoughts on, Lisa and I were talking yesterday with the executives, AJ Patel in particular, he's a middleware guy. >> Right. >> So what he did was Oracle. He did a lot of the fusion stuff at Oracle. He now runs Modern Apps. And you came in at the time, I think, when they were just getting that app vision going, and Paul Moritz actually had it early with his 2010 vision, but too early on the app side. But that ended up happening too. So the question is, is Broadcom going to be this middleware layer, and treat the cloud like hardware. And then, apps or apps. Companies are apps. In a digital transformation, technology is the company. >> Right >> So the company is the app. >> That's right, >> Is an application. So apps and hardware, middle, a middleware model emerging. Do you think they're going for that? Or am I just making this up in my head? >> No, I think to me, I see Broadcom as much more, they're like a peer company at the high level. So they're funded by- >> Like a private equity company. >> Private equity company. >> You mean from a dollar standpoint. >> From a dollar standpoint. So Broadcom is going to fund companies. They're going to buy companies. They bought CA, they bought all the other assets. So Broadcom will have always hardware. The middle level could be VMware, but they also have CA, right? They have a bunch of apps here. So I see the Broadcom is also using VMware to run applications. So the consolidation will be they'll create a Supercloud using VMware. They're going to own their own apps. I don't think Broadcom's story is stopped. Its journey to come. They're going to buy more acquisitions, more apps companies. I won't be surprised, in the future, they buy Zendesk. I won't be surprised, in the future, they buy other apps companies, SaaS companies and cloud enterprise companies. Right? So that's where the P is coming. So the broad conversion is, I need a base middleware, like you're saying. There's no other middleware on top of hardware better than VMware. >> So do you think that they'll keep the stuff that's coming out of the other? 'Cause we've been speculating on "theCUBE" this week. They have the core business, but there's all this stuff that's kind of coming out of the oven that's not EBITDA-oriented yet. Do you think they keep that or they let it go? >> I think that's a great question to hang their CEO of Broadcom. But to me, I think, knowing them, they're going to keep, and if you look at Symantec, they kept parts of Symantec, this whole parts of it. So I think all options are on the table for them, right? They'll do whatever it is. But I think it has to be the ones that high growth companies they may give it. It all goes back to is it a profitability to it or not? But his vision is very good. I want to own the middleware, right? He will own the middleware using VMware to your vision, create a Supercloud and own the apps. So I think you'll see Broadcom is the fourth vendor in the cloud race. You have Microsoft, AWS, Google, and Broadcom is actually going to compete with this four. >> So you think there'll be a hyper scale? They'll be in the top three or four. >> There'll be top four. >> Okay. >> Along with Oracle. So now, we are talking about the five vendors will be Amazon, Azure, Google, Oracle, and Broadcom. >> We had Amazon guy on, Steve Jones. I should have asked him that question. I just don't see that happening yet. They have to have the full hardware side. How do you see that coming in? 'Cause Amazon's innovating at the atom level and they're working on stuff that's physical, transit, physics stuff, like down to the root level. >> I think Broadcom figure, look, they own the chips out right, at the end of the day. They also have a lot of chips such to supply to both mobile and this. So if there's anybody who can figure out the hardware, it will be Broadcom. That is their core of area. They didn't have the core in the software and the middleware. VMware is going to give them the OS, the Kubernetes, the VMs. Once you have that layer, I think you can innovate both up and below, right? So I think, John, I think Broadcom VMware will be a force to reckon with and I think these guys are going to get into healthcare space though. So if you see the way they battle, you and me are talking Lisa, like Microsoft bought new ones, Oracle bought Cerner. So they all paid 30 billion each. So the next battle ground will be, they'll start in the healthcare industry. Somebody's going to go look at the healthcare apps like Epic, right? They're going to look at how we can do the hospitals. They're going to look at hospital healthcare professionals. That area will be disrupted a lot in the same. >> What other industries do you think, besides healthcare, are ripe for disruption with Broadcom VMware? >> I think endpoint management, like remember VMware bought AirWatch when I was there back then, right? That whole area is called digital experience management. So that endpoint mainly will be disrupted. So Broadcom with VMware will go again into endpoint. I'm talking endpoint could be the servers, desktops, VMware Max, right? Virtual Desktop VDI. So that whole management of mobile devices to desktop, that whole industry will be disrupted. A lot of players are there trying to do more consulting services. I think VMware is a great assets and tools. If I'm Broadcom, my chip sets are going into the endpoint. So that area will be disrupted a lot with Broadcom in VMware. >> Yeah, one of the things that VMware, people have been talking about, is that the CA acquisition that Broadcom did was the playbooks public. Everyone saw what they did. They killed sales and market and they killed all the execs, metaphorically speaking. They fired them. VMware's got a different vibe here. I'm feeling like it could go one way or the other. I think they should keep them, personally. But you don't know. If they're a PE company, they EBIDA driven, maybe it's just simply numbers. >> Right. >> If that's the case, then I'm worried. But VMware's got pride, they got mojo, and they've got expertise in software. Maybe a little bit different circumstance? What's take on this? Or do you think it's going to be black and white to the numbers? >> I think, knowing Hank's playbook, if he knows what he's going to do, right? His playbook will be consistent with Symantec. >> You think he already knows what he wants to do? >> I think so. I think at that level, both with Simulink and Broadcom, they already know the playbook. At this stage the games, people already know their game. It's like a chess move. They already know. They'll look at VMware and see which assets to keep, which one not to keep, which organization, but I think Hank is a master at this one. To me, I'm personally excited with the VMware Broadcom combination. It's a great thing for the industry. It's great for VMware and VMware customers and partners. >> Well, John, you and Dave had a chance to sit down with Raghu. What were some of the things that he unpacked about the Broadcom acquisition? >> He was on talking points. He was on message. He was saying the things that any CEO was going to make a lot of cash on this deal. And he's proud. I think it wasn't about the money for him. I sensed that he's certainly going to make a lot of cash on this deal as an executive, but he's a long time VMware employee and a well loved and revered person. He's done a lot of great work, technically set the agenda. So I think their mindset is we're going to just continue to do an amazing job as VMware as we are and then let Broadcom, let the chips fall where they may, and hopefully, if they do a good job, maybe they'll either refactor some of their base plans or they laid it all out in the field, so to speak. So that's my vibe. Now specifically, he made some comments, like, "Yeah, we're really proud." And he staying technical. He's still like, "This is really happening." So I think he's going to, essentially, to the very end, be like, "Cross cloud and hybrid cloud. This is our third generation." So there he's hanging onto the VMware third act that they're saying, and he hopes that it comes home. And I think he's going to just deal with it. He didn't seem flustered and he didn't seem overly confident. >> Okay. >> I guess that's my opinion. What do you think? >> Personally worked with Raghu, worked for Raghu, so I think of him as the greatest CEO for VMware ever could have, right? It's a journey. It was Paul Maritz, then Pat Gelsinger, now Raghu. I think he's in the right place, right time to lead VMware, and Raghu's doing a fantastic job. And personally, getting these two companies married, I think Raghu did the right partnership with Broadcom. >> Well, I think if this event's any indication if they're just sitting back and waiting, they're not, and this event was well done, it was pulled off. The branding's amazing. I thought they did a good job with the name change. And then in light of all the Broadcom issues, the execution was great. It was not a bad show here. It was a good show. It wasn't terrible at all. People were excited. I think the ecosystem also felt that Broadcom, like an electronic shock to the system, like something's going to happen. Let's wait and see. I'm going to go to the event to see if it's going to be around and kind of getting a feel first party, in person, what's happening. Again, remember VMware didn't have an event since 2019. This is a community that thrives on physical, face to face camaraderie, community. And so, I think the show was a success. And I think that's a result of Raghu and his team. >> Because we have a booth there for AISERA, my company, we have a booth. We are offering coffee and donuts. You guys should come by and tell people. You'll get a free coffee and a donut, but it's one of the best shows I've seen. Well, I think people after pandemic are back, people are interacting. We have 500 people in one day at our booth. So for a startup company like us, getting that much crowd is unheard of. So it's great. We're very excited. >> The vibe from the partner community, I had a chance to talk with a lot of partners, AWS, NetApp, Rackspace, really seems like the partnerships side of VMware is very, very strong and the partners are excited about what's next for VMware. Did you have a chance to talk with any of the partners? >> Actually, look. I'm actually meeting with Karen. So Karen Egan is my contact at VMware too, and Sumit, (indistinct) a bunch of the customer success organization. We talk to people in their digital experience management team. We are very excited to be partner with both VMware's customer, partner, and all experts, right? I'll need the VMware ecosystem for my company to thrive. So for us, VMware customers are my customers and leveraging VMware APIs into VMware, that's that's important for us. >> Lisa, that's a great question because that brings us to the question of, okay, clearly this show also proves to us from our conversations and exploring the floor, the wave is coming. This next cloud wave is here. We're calling it Supercloud, whatever you want to call it, it's coming and it's real, and people know it. And also the lines of sight into economics around where people can fit in this next level ecosystem is becoming clear. So I think people kind of know what's the right side of the street to be on in this next shift. So that's coming. That's independent of Broadcom. So the floor represents to me the excitement for not only the VMware workload powering software, with or without Broadcom, but the next wave. So the question is if Broadcom goes down their path and Hank does what he does, who wins and who loses on where things flow? Because this energy is going to flow somewhere. Is it going to flow to AWS? Is it going to flow to Microsoft? Is it going to flow to HPE with Green Lake getting some great traction? NetApp's doing great. We just heard from them. So the partners aren't hurting. It's only going to get better. re:Invent's right around the corner. That's a packed house. Their ecosystem's growing like a weed. Who wins? 'Cause the customers at VMware are enterprise customers. They're used to being serviced. They have sales reps from Microsoft, they got sales reps from Hewlett Packard Enterprise, real senior enterprise stakeholders there. So someone's going to end up filling in as VMware settles into their broad composition. Who wins and who loses, in your mind? >> A Very good question. So my thing is, I think it's... Well, I put Microsoft and Amazon the winners. In that way, actually mean Microsoft will win because in a true Supercloud, your vision, back to hybrid cloud on-prem and public cloud, VMware disruption with Broadcom, as if there's any bridge in the market, Microsoft will take advantage of it. Azure, right? Amazon VMware is there. Then, you have Google and VMware. So I think Azure will probably try to take advantage of this, but very next will be Amazon, right away there. That leaves you with Google Cloud, right? Google Cloud is the one. So they're the people that are able to figure out what to do in this equation. And then, obviously, the other one is Oracle. Oracle has no hearts in this game. So to me, the people who are going to probably lose impact model will be Oracle if the Broadcom and VMware will happen. So it's Azure, Amazon winning the race, probably Google is right behind them. Oracle will be distinct. Other side is Dell. Actually, Dell has no game in this. Our Broadcom and VMware, Dell should be the one. >> Dell might have a little secret sauce on the table with Michael Dell. >> That's true. >> If he convert his shares, he might be the largest shareholder at Broadcom. >> That's true. >> He could end up owning all the back. >> So he may be the winner all the time. (all laugh) >> Don't count him out. Well, this is a good question. I want to just double click on this. So you get customer dynamic. Where do they go? You get the community, which is a big force multiplier in this world, and if you had to bet on community between Microsoft and Amazon Web Services, Amazon trumps Microsoft on force multiplier community. Ecosystem, AWS beats Microsoft on that one. So it's interesting because it's now multiple dimensions we're talking about here. It's customers. That's the top order, right? The customers. But also, you got community, the people who put on sessions, the people in the community that are the influencers that are leading the trends, and developers are very trending, relative to what kind of code they use, what's their environments? So the developers is changing that landscape and, ultimately, the ecosystem of partners, right? 'Cause there's a lot more overlap between AWS and VMware's ecosystem than there is between Microsoft and that. And HPE is just starting an ecosystem. So it's going to be very interesting. >> It is. It is. I think Broadcom and VMware cannot be any best time for the industry, right? As you said. HP is coming in. Oracle is coming in. And to your point, VMware and AWS are another best partners. Now, this going to create any gap for Microsoft to enter for Azure? I think that's where the market is saying that it's going to open up a hybrid cloud player for Microsoft to enter what is to be a tight relationship with VMware and Amazon. Right? So people will rethink through their apps. And more importantly, the end point to me. See, the key is, like you talk about with Supercloud, nobody's talking about Supercloud for the endpoint. >> You mean Edge or security? >> Not an Edge endpoint. Endpoint could be your devices, laptop, desktop. >> Or a building or a light bulb or whatever. >> Desktop or VDI desktop services servers, right? So we call it endpoint cloud. There's no endpoint Supercloud. John, that's an area that you should double click on. Super cloud for the servers is different from Supercloud for endpoint. >> Well, SuperCloud.World is the URL out there. If you're interested in Supercloud, we are adding tracks to that body of work. So we had our event on August 9th. It was virtual event, where Dave and I are going to add a data track, we're going to add a security track, and we should add, maybe, an endpoint workspace, work. >> That's a VMware brand, Workspace and Horizon. So that whole workspace endpoint for Supercloud is going to happen. >> Yes. >> Right. That kind of deviates from- >> Do you like Supercloud? Are you bullish on Supercloud? >> I'm very bullish on Supercloud because I, myself, is running on-prem in VPCs, public clouds, private clouds. Supercloud kind of composites it so app should be designed. 'Cause I don't want to design an app for one cloud. It's not going to work. So it's like how Java came and I can run it on any platform. The ideas you build it on Supercloud, run it, whatever you want. Right? >> That's exactly it. So what would you want to see in Supercloud as it evolves? And we were part of this open conversation. This is our point for today. We're going to have a great panel come up later today. We're going to have the influencers come on to debate what Supercloud should or shouldn't be. If you want to add to the contribution, we'll add this into the work, what should what's needed in Supercloud? What's table stakes. >> I think we need a Java compiler that will happen for Supercloud. I build it once, execute in any place I want, right? Using the Terraform, HashiCorp (indistinct) So what I don't want is keep building this thing for every cloud. I want to abstract that out. The whole idea of Supercloud is how Java gave me the abstraction for hardware 20 years back or 30 years back, we need the same abstraction for the cloud today. Otherwise, I'm customizing for VM Cloud, I'm customizing for AWS, Azure, Google Cloud. We, as an application vendor, it's too hard to keep doing it. I have now thousand tuners. I don't need thousand DevOps people. I need maybe 10 DevOps people. So there's a clear abstraction complexity that industry should develop, and your concept Supercloud with everybody thinking that, and it has to start from the grassroots with ecosystem. >> What do you think about the participants in this abstraction layer? Because someone said on "theCUBE" here this week, the people in the abstraction layer shouldn't be participants in the below or above the abstraction. >> I think it should be everybody, right? It's all inclusive. You need the apps guys to come in. You need the OS players to come in. You need the cloud vendors to come in, infrastructure. So you need everybody. >> Okay, let's just say that you were the spokesperson for the Supercloud organization, Supercloud.World. How would you sell AWS on why it's important for them? >> It's because they can build it and sell it in AWS and multiple AWS Gov Cloud, AWS On-prem, VPCs. It's even important for them, their expansion, their market time upfront. If I'm (indistinct), if I'm built on Supercloud, I can increase my time share. Otherwise I'm bringing only to public cloud. >> Okay, so I'll say, I'm Amazon and we have a concept called "One Way Doors." We don't want to go through a one way door. Is Supercloud a one way door for them? What's in it for them? Do they make more? Does it help their ecosystem? And the same question from Microsoft Azure and Google cloud. >> They're make more money. They're making their apps run in multiple places. It's a natural expansion. You are solving your customer problems for Amazon and DGC, right? My job is give people choices. I give choice to Lisa. Lisa can run it on public cloud. John, you can run it on VPC, AWS. >> So you're saying, so you think customers are asking for this right now? >> Everybody's asking. >> But don't really know how to say it? >> Customers are asking. Partners are asking. All of us are asking. >> Okay, what's the ask? >> Ask is give me a one place to build applications and run it anywhere without adding the complexity. >> Okay. Done. That's Supercloud. It'll ship tomorrow. (Lisa laughs) Well done. (John laughs) All right, well done. Final question for you. Lisa and I have been talking with folks here. What advice would you give the folks that are in here? 'Cause we have a lot of activity, people with marketing their solutions and products. They're trying to put a voice out there around thought leadership and trying to figure out what side of the street they should be on relative to the next 10 years as they're here at VMware Explore, as the next gen cloud comes around. What's the right narrative? What's the right positioning for companies to be on right now to be the most relevant and in the flow? >> I don't know about 10 years, but right now we are in difficult economic times, right? Markets are down. Inflation is up. So I think the fastest cost, people should focus on cost. How can it take cost? Automation is the key, right? Whether you use AI or automation , like you and me talking, John, last week, right? That's important. Every CEO I talk to is focused on cost. How do I cut my cost? How can I do with fewer resources? How can I do with fewer people, right? So the new budget right now is cut your budget in half. So every company, every exec should think about how can you be a good citizen? How can I get growth and scale? How can I do more with less? And that should be the next 12 months. >> That was a lot of the theme of conversations that I had with the VMware ecosystem, doing more with less. So that's definitely on everyone's minds. >> Right, and that's what my company is fully focused on. AISERA is all about AI automation. How can we solve your thing? We want to be solving customer problem. We are like your automation engine for your enterprise, right? We are a platform of platform. That's why I like the Supercloud. I can run AISERA as a platform on top of Supercloud. >> Excellent. >> Wow! If only we had more time! I know that you guys could really dig into Supercloud and take it even further. So you have to come back, Muddu. >> I will. >> He always wants to come back. >> I will be back. >> He's on the team. He's has contributed to the open source effort of Supercloud. Thank you. >> Yes. >> All right, thank you so much for joining John and me and kind of breaking down your vision on VMware Broadcom and the future. Next step, we've got to get some customers on here. I really want to understand what the customer experience is going to be like, but we'll have to another segment on that one. >> We will do that. Thank you, Lisa, for having me. >> My pleasure. >> John. >> Thank you very much. Thank you. >> For our guest and John Furrier, I'm Lisa Martin. You're watching "theCUBE" live on day three of our coverage of VMware Explore. We'll be back after a short break. (upbeat corporate music)

(upbeat music) >> Hey everyone. And welcome to this CUBE Conversation which is part of the AWS startup showcase. Season two, episode four of our ongoing series. The theme of this episode is cybersecurity, detect and protect against threats. I'm your host, Lisa Martin, and I'm pleased to be joined by the founder and CEO of Hunters.AI, Uri May. Uri, welcome to theCUBE. It's great to have you here. >> Thank you, Lisa. It's great to be here. >> Tell me a little bit about your background and the founders story. This company was only founded in 2018, so you're quite young. But gimme that backstory about what you saw in the market that really determined, this is needed. >> Yeah, absolutely. So, I mean, I think the biggest thing for us was the understanding that significant things have happened in the cybersecurity landscape for customers and technology stayed the same. I mean, we tried on solving the same... We tried on solving a big problem with the same old tools when we actually noticed that the problem has changed significantly. And we saw that change happening in two different dimensions. The first is the types of attacks that we're defending against. A decade ago, we were mostly focused on these highly sophisticated nation state efforts that included unknown techniques and tactics and highly sophisticated kind of methods. Nowadays, we're talking a lot about cyber crime gangs, whoops of people that are financially motivated or using off the shelf tools, of the shelf malware, coordinating in the dark web, attacking for money and ransom basically, versus sophisticated intelligence kind of objectives. And in the same time of that happening, we also saw what we like to refer to as explosion of the securities stack. So some of our customers are using more than 60 or 70 different security tools that are generating sometimes tens of terabytes a day of flows. That explosion of data, together with a very persistent and consistent threat that is continuously affecting customers, create a very different environment, where you need to analyze a big variety of data and you need to constantly defend yourself against stuff that are happening all the time. And that was kind of like our wake moment when we understand that the tools that are out there now might have been the right tools a decade ago, they are probably not the right tools to solve the problem now. So yeah, I think that that was kind of what led us to Hunters. And in the same time, and I think that that's my personal kind of story behind it. We used to talk a lot about the fact that we want to solve a fundamental problem. And we, as part of the ideation around Hunters and us zooming in on exactly the areas that we want to focus on in security, we talked with a lot of CSOs, we talked with a lot of industry experts, everyone directed us to the security operation center. I mean the notion that there's a lot of tools and there's always going to be a lot of tools, but eventually decisions are being made by people that are running security operation center, that are actually acting as the first line of defense. And that's where you feel that the processes are woke. That's where you feel that that technology doesn't really meet the rabel, and the rabel doesn't really meet the hold. And for us, it was a very clear sign that this is where we need to focus on. And that set us on a journey to explore red hunting and then understand that we can solve something bigger than that. And then eventually get to where we are today, which is go to market around. So holistic a platform that can help SOC analysts doing the day to day job defending the organizations. >> So you saw back in 2018, probably even before that that the SIEM market was prime and right for disruption. And only in a four year time period, there's been some pretty significant milestones and accomplishment that the team at Hunters has made in that short timeframe. Talk to me about some of those big milestones that the company has reached in just four years. >> Yeah, I think that the biggest thing and I know that it's going to sound like a cliche, but we're actually believing that I think it's the team. I mean, we're able to go to an organization of around 150 employees. All over the world, the course, I think I mean the last time that I checked, like 15 countries. That's the most amazing feeling that you can have. That ability to attract people to a single mission from all over the world and to get them collaborate and do amazing things and achieve unbelievable accomplishment. I think that's the biggest thing. The other thing for us was customers. I mean, think about it like, SIEM it's such a central and critical system. So for us as a young startup from Tel Aviv to go out to Enterprise America and convince the biggest enterprise around the world to rip and replace the the existing solutions that are being built by the biggest software brands out there and install Hunters instead, that's a huge leap of trust, that we are very grateful for, and we're trying to handle with a lot of care and a lot of responsibility. And obviously, I think that other than that, is all of the investors that we were able to attract that basically enabled all of that customer acquisition and team building and product development. And we're very fortunate to work with the biggest names out there, both from a strategic perspective and also from tier one VCs from mainly from the U.S., but from all over the world, actually that are backing us. >> Great customers, solid foundation. Hunters is built for the clouds, is powered by Snowflake. This is AWS built. Talk to me about what's in it for me from an AWS customer perspective. What's that value in it for them? >> Yeah, so I think that the most important thing, in my opinion, at least, is the security value that you're getting from it. Other than the fact that Hunters is a multi-tenant SaaS application running in AWS, it's also a system that is highly tuned and specifically built to be very effective against detecting threats inside AWS environments. So we invested a lot of time in research, in analyzing the way attackers are operating inside cloud environments, specifically in AWS. And then we model these techniques and tactics and procedures into the system. We're leveraging data sets like AWS CloudRail and CloudWatch and VPC Flow Logs, obviously AWS GuardDuty which is an amazing detection system that AWS offer to its customer, and we're able to leverage it, correlate it with other signals. And at the same time, there's also the commercial aspect and the business aspect. I mean, we're allowing AWS customers to leverage the AWS credits to the marketplace to fund same projects like Hunters that comes with a lot of efficiencies also. And with a lot of additional capabilities like I mentioned earlier. >> So let's crack open Hunters.AI. What makes this approach different? You talked about the challenges that you guys saw in the market that were gaps there, and why technology needed to come in from a disruption standpoint. But describe the differentiators. When you're talking to perspective customers, what are those key differentiators that Hunters brings to the table? >> Yeah, absolutely. So we like to divide it into three main pillars. The first pillar is everything that we do with data, that is very different from our competitors. We believe that data should be completely liberated from the analytical layer. And that's why we're storing data in a dedicated data warehouse. Snowflake, as you mentioned earlier, is one of our go to data warehouses. And that give customers the ability to own their own data. So you as a customer can opt in into using Hunters on top of your Snowflake. It's not the only way. You can also get Snowflake bundled as part of that, your Hunter subscription, but for some customers that ability to reduce vendor lock risk on data on your own and also level security data for other kind of workflows is something that is really huge. So that's the first thing that is very different. The second thing is what we like to call security engineering as a service. So when you buy Hunters, you don't just buy a data platform. You actually buy a system, a SOC platform that is already populated with use cases. So what we are saying is that in today's world the threats that we're handling as a SOC, as security operations center professionals are actually shared by 80% of the customers out there. So 80% of the customers share around 80% of the threat. And what we're basically saying is let us as a vendor, solve the detection response around that 80%. So you as a customer could focus on the 20% that is unique to your environment. Then in a lot of cases generate 80% of the impact. So that means that you are getting a lot of rebuilt tools and detections, data modeling to your integrations, automatic investigations, scoring correlations. All of these things are being continuously deployed and delivered by us because we're multi tenant SaaS. And also allowing you again to get this effortless tail key kind of solution that is very different from your experience with your current SIEM tools that usually involves a lot of tuning, professional services, configuration, et cetera. And the last aspect of it, is everything that we're doing around automation. We're leveraging very unique graph technology and what we call automatic investigation enrichments that allows us to take all of these signals that we're extracting from all over the attacks, of say AWS included, but also the endpoint and the email and the network and IOT environments and whatever automatically investigate them, load them into a graph and then automatically correlate them to what we call stones, which are basically representation of incidents that are happening across your tax office. And that's a very unique capability that we bring into the table that demonstrates our focus on the analytical lens. So it's not just log aggregation, and querying and dashboarding kind of system. It's actually a security analytic system that is able to drive real insights on top of the data that you're plugging into it. >> So talk to me, Uri, when you're in customer conversations these days the market is there's so many dynamics and flux that customers are dealing with. Obviously, the threat landscape continues to expand and really become quite amorphous as that perimeter blends. What are some of the specific challenges that security operation center or SOC teams come to you saying, help us eliminate this. We have so many tools, we've probably got limited resources. What are those challenges and how does Hunters really wipe those off the plate? >> Yeah, so I think the first and foremost has to do with the second pillar that I mentioned earlier and that's security engineering. So for most security operations centers and most organizations around the world, the feeling is that they're kind of like stuck on this third wheel. They keep on buying tools and then implementing these tools and then writing rules and then generating noise and then fine tuning the rules. And then testing the rules and understanding that the fine tuning actually generated misdetections. And they're kind of like stuck on this vicious side. And no one can really help because a lot of the stuff that they're building, they're building it in their environment. And what we're saying is that, let us do it for you. Well, that 80% that we've mentioned earlier and allows you to really focus on the stuff that you're doing and even offset your talent. So, we're not talking about really a talent reduction. Because everyone needs more talent in cybersecurity nowadays but we're talking a lot about offset. I mean, if we had a team of five people investing efforts in building walls, building automation, and now three or four of these people can go and do advanced investigations, instant response, threat hunting interval, that's meaningful. For a lot of SOCs, in a lot of cases that means either identifying and analyzing a threat in time or missing it. So, I mean, I think that that's the biggest thing. And the other thing has to do with the first thing that I mentioned earlier, and these are the data challenges. Data challenges in terms of cost, performance, the ability to absorb data sets that today's tools can't really support. I mean, for example, one of the biggest data sets that we're loading that is tremendously helpful is raw data for EDR products. Raw data for EDR products in large enterprises can get to 10, 15, 20 terabytes a day. In today's SIEMs and SOC platforms that the customers are using, this thing is just as prohibited from SOC. They can't really analyze it because it's so costly. So what we're saying is a lot of what we're seeing is a lot of customers, either not analyzing it at all, or saving it for a very little amount of time, account of days. Because they can't support the retention around it. So the ability to store huge data sets for longer period of time makes it something that a lot of big enterprises need. And to be honest, I think that in the next couple of years they would also be forced to have these kind of capabilities, even from a compliance perspective. >> So in terms of outcomes, I'm hearing reduction in costs really helping security teams utilize their resources, the ability to analyze growing volumes of data. That's only going to continue to increase as we know. Is there a customer story, Uri that you have that really, where the value proposition of Hunters really shines through? >> Yeah, I think that one thing comes to mind from those hospitality vertical and actually it's a reference customer. I mean, we can share the name. His name is booking.com. It's also publicly shown on our website. And they think the coolest thing that we were able to do with booking is give them that capability to stay up to date with the threats that they're facing. So it's not just that we saved a lot of efforts from them because we came with a lot of out of the box capabilities that they can use. We also kept them up to date with everything that they were facing. And there was a couple of cases, where we were able to detect threats that were very recently from threat perspective. Based on our ability to invest research time and efforts in everything that is going on in the ecosystem and the feedback that we got from the customer, and it's not a single of feedback. Like we're getting it a lot, is that, without you guys we wouldn't be able to do the effective research and then the implementation of this and the threat modeling and the implementation of these things in time. And walking with you kind of like made the difference between analyzing it and reacting in time and potentially blocking like a very serious bridge versus maybe finding out when it's too late. >> Huge impact there. And I'm kind of thinking, Hunters aim, might be one of the reasons that booking.com's tagline it's booking.com, booking.yeah. Yeah, we're secure. We know if we can demonstrate that to everyone that uses our service. I noticed kind of wrapping things up here, Uri. I noticed that back in I think it was January of 2022, Hunters raised about 60 million in series C. You talked about kind of being in the GTM phase, where are some of those strategic investments? What have you been doing, focusing on this year and what's to come as we round out 22? >> Yeah, absolutely. So, I mean, there's a lot of building going on. Yeah. Still, right. I mean, we're getting into that scale mode and scale phase but we're very much also building our capabilities, building our infrastructure, building our teams, building our business processes. So there's a lot of efforts going into that, but in the same time, I mean, we've being able to vary, to depending our relationship with DataBlitz which is a very important partner of us. And we got some big news coming up on that. And they were a strategic investor that participated in our series C. And in the same time we're walking in the air market which is a very interesting market for us. And we get a lot of support from one other strategic investor that joined the series C, Deutsche Telekom. And they are a huge provider in IT and security in email, other than doing a lot of other things and including T-systems and T-Mobile and everything that has to do with that. So we're getting a lot of support from them. And regardless, I think, and that ties back to what we've mentioned earlier, the ability for us to come to really big customers with the quality of investors that we have is a very important external validation. It's basically saying like this company is here to stay. We're aiming at disrupting the market. We're building something big. You can count on us by replacing this critical system that we're talking about. And sometimes it makes a difference, like sometimes for some of the customers, it means that this is something that I can rely on. Like it's not a startup that is going to be sold two months after I'm deploying it. And it's not a founder that is going to disappear on me. And for a lot of customers, these things happen, especially in an ecosystem like cybersecurity, that is so big with such a huge variety of different systems. So, yeah, I think that we're getting ready for that scale mode and hopefully it'll happen sooner than what we think. >> A lot of growth already as we mentioned in the beginning of the program. Since just 2018 it sounds like from a foundation perspective, you guys are strong, you're rocking away and ready to really take things into 2023 with such force. Uri, thank you so much for joining me on the program, talking about what Hunters.AI is up to and how you're different and why you're disrupting the SIEM market. We appreciate your insights and your time. >> Absolutely. Lisa, the pleasure was all mine. Thank you for having me. >> Likewise. For Uri May, I'm Lisa Martin. Thank you for watching our CUBE Conversation as part of the AWS startup showcase. Keep it right here for more actions on theCUBE, your leader in tech coverage. (upbeat music)

>> Narrator: theCUBE presents KubeCon and CloudNativeCon Europe 2022, brought to you by Red Hat, the Cloud Native Computing Foundation and its ecosystem partners. >> Welcome to Valencia, Spain, KubeCon, CloudNativeCon Europe 2022. I'm Keith Townsend, your host. And we're continuing the conversations around ecosystem cloud native, 7,500 people here, 170 plus show for sponsors. It is for open source conference, I think the destination. I might even premise that this may be, this may eventually roll to the biggest tech conference in the industry, maybe outside of AWS re:Invent. My next guest is Nick van Wiggeren. >> Wiggeren. >> VP engineering of PlanetScale. Nick, I'm going to start off the conversation right off the bat PlanetScale cloud native database, why do we need another database? >> Well, why don't you need another database? I mean, are you happy with yours? Is anyone happy with theirs? >> That's a good question. I don't think anyone is quite happy with, I don't know, I've never seen a excited database user, except for guys with really (murmurs) guys with great beards. >> Yeah. >> Keith: Or guys with gray hair maybe. >> Yeah. Outside of the dungeon I think... >> Keith: Right. >> No one is really is happy with their database, and that's what we're here to change. We're not just building the database, we're actually building the whole kind of start to finish experience, so that people can get more done. >> So what do you mean by getting more done? Because MySQL has been the underpinnings of like massive cloud database deployments. >> 100% >> It has been the de-facto standard. >> Nick: Yep. >> For cloud databases. >> Nick: Yep. >> What is PlanetScale doing in enabling us to do that I can't do with something like a MySQL or a SQL server? >> Great question. So we are MySQL compatible. So under the hood it's a lot of the MySQL you know and love. But on top of that we've layered workflows, we've layered scalability, we've layered serverless. So that you can get all of the the parts of the MySQL, that dependability, the thing that people have used for 20, 30 years, right? People don't even know a world before MySQL. But then you also get this ability to make schema changes faster. So you can kind of do your work quicker get to the business objectives faster. You can scale farther. So when you get to your MySQL and you say, well, can we handle adding this one feature on top? Can we handle the user growth we've got? You don't have to worry about that either. So it's kind of the best of both worlds. We've got one foot in history and we've got one foot in the new kind of cloud native database world. We want to give everyone the best of both. >> So when I think of serverless because that's the buzzy world. >> Yeah. >> But when I think of serverless I think about developers being able to write code. >> Yep. >> Deploy the code, not worry about VM sizes. >> Yep. >> Amount of disk space. >> Yep. >> CPU, et cetera. But we're talking about databases. >> Yep. >> I got to describe what type of disk I want to use. I got to describe the performance levels. >> Yep. >> I got all the descriptive stuff that I have to do about infrastructures. Databases are not... >> Yep. >> Keith: Serverless. >> Yep. >> They're the furthest thing from it. >> So despite what the name may say, I can guarantee you PlanetScale, your PlanetScale database does run on at least one server, usually more than one. But the idea is exactly what you said. So especially when you're starting off, when you're first beginning your, let's say database journey. That's a word I use a lot. The furthest thing from your mind is, how many CPUs do I need? How many disk iOS do I need? How much memory do I need? What we want you to be able to do is get started on focusing on shipping your code, right? The same way that Lambda, the same way that Kubernetes, and all of these other cloud native technologies just help people get done what they want to get done. PlanetScale is the same way, you want a database, you sign up, you click two buttons, you've got a database. We'll handle scaling the disk as you grow, we'll handle giving you more resources. And when you get to a spot where you're really starting to think about, my database has got hundreds of gigabytes or petabytes, terabytes, that's when we'll start to talk to you a little bit more about, hey, you know it really does run on a server, we ain't got to help you with the capacity planning, but there's no reason people should have to do that up front. I mean, that stinks. When you want to use a database you want to use a database. You don't want to use, 747 with 27 different knobs. You just want to get going. >> So, also when I think of serverless and cloud native, I think of stateless. >> Yep. >> Now there's stateless with databases, help me reconcile like, when you say it's cloud native. >> Nick: Yep. >> How is it cloud native when I think of cloud native as stateless? >> Yeah. So it's cloud native because it exists where you want it in the cloud, right? No matter where you've deployed your application on your own cloud, on a public cloud, or something like that, our job is to meet you and match the same level of velocity and the same level of change that you've got on your kind of cloud native setup. So there's a lot of state, right? We are your state and that's a big responsibility. And so what we want to do is, we want to let you experiment with the rest of the stateless workloads, and be right there next to you so that you can kind of get done what you need to get done. >> All right. So this concept of clicking two buttons... >> Nick: Yeah. >> And deploying, it's a database. >> Nick: Yep. >> It has to run somewhere. So let's say that I'm in AWS. >> Nick: Yep. >> And I have AWS VPC. What does it look like from a developer's perspective to consume the service? >> Yeah. So we've got a couple of different offerings, and AWS is a great example. So at the very kind of the most basic database unit you click, you get an endpoint, a host name, a password, and the username. You feed that right into your application and it's TLS secure and stuff like that, goes right into the database no problem. As you grow larger and larger, we can use things like AWS PrivateLink and stuff like that, to actually start to integrate more with your AWS environment, all the way over to what we call PlanetScale Managed. Which is where we actually deploy your data plan in your AWS account. So you give us some permissions and we kind of create a sub-account and stuff like that. And we can actually start sending pods, and hold clusters and stuff like that into your AWS account, give you a PrivateLink, so that everything looks like it's kind of wrapped up in your ownership but you still get the same kind of PlanetScale cloud experience, cloud native experience. >> So how do I make calls to the database? I mean, do I have to install a new... >> Nick: Great question. >> Like agent, or do some weird SQL configuration on my end? Or like what's the experience? >> Nope, we just need MySQL. Same way you'd go, install MySQL if you're on a Mac or app store to install MySQL on analytics PC, you just username, password, database name, and stuff like that, you feed that into your app and it just works. >> All right. So databases are typically security. >> Nick: Yep. >> When my security person. >> Nick: Yep. >> Sees a new database. >> Nick: Yep. >> Oh, they get excited. They're like, oh my job... >> Nick: I bet they do. >> My job just got real easy. I can find like eight or nine different findings. >> Right. >> How do you help me with compliance? >> Yeah. >> And answering these tough security questions from security? >> Great question. So security's at the core of what we do, right? We've got security people ourselves. We do the same thing for all the new vendors that we onboard. So we invest a lot. For example, the only way you can connect to a PlanetScale database even if you're using PrivateLink, even if you're not touching the public internet at all, is over TLS secured endpoint, right? From the very first day, the very first beta that we had we knew not a single byte goes over the internet that's not encrypted. It's encrypted at rest, we have audit logging, we do a ton internally as well to make sure that, what's happening to your database is something you can find out. The favorite thing that I think though is all your schema changes are tracked on PlanetScale, because we provide an entire workflow for your schema changes. We actually have like a GitHub Polar Request style thing, your security folks can actually look and say, what changes were made to the database day in and day out. They can go back and there's a full history of that log. So you actually have, I think better security than a lot of other databases where you've got to build all these tools and stuff like that, it's all built into PlanetScale. >> So, we started out the conversation with two clicks but I'm a developer. >> Nick: Yeah. >> And I'm developing a service at scale. >> Yep. >> I want to have a SaaS offering. How do I automate the deployment of the database and the management of the database across multiple customers? >> Yeah, so everything is API driven. We've got an API that you can use supervision databases to make schema changes, to make whatever changes you want to that database. We have an API that powers our website, the same API that customers can use to kind of automate any part of the workflow that they want. There's actually someone who did talk earlier using, I think, wwww.crossplane.io, or they can use Kubernetes custom resource definitions to provision PlanetScale databases completely automatically. So you can even do it as part of your standard deployment workflow. Just create a PlanetScale database, create a password, inject it in your app, all automatically. >> So Nick, as I'm thinking about scale. >> Yep. >> I'm thinking about multiple customers. >> Nick: Yep. >> I have a successful product. >> Nick: Yep. >> And now these customers are coming to me with different requirements. One customer wants to upgrade once every 1/4, another one, it's like, you know what? Just bring it on. Like bring the schema changes on. >> Yep. >> I want the latest features, et cetera. >> Nick: Right. >> How do I manage that with PlanetScale? When I'm thinking about MySQL it's a little, that can be a little difficult. >> Nick: Yeah. >> But how does PlanetScale help me solve that problem? >> Yeah. So, again I think it's that same workflow engine that we've built. So every database has its own kind of deploy queue, its own migration system. So you can automate all these processes and say, on this database, I want to change this schema this way, on this database I'm going to hold off. You can use our API to drive a view into like, well, what's the schema on this database? What's schema on this database? What version am I running on this database? And you can actually bring all that in. And if you were really successful you'd have this single plane of glass where you can see what's the status of all my databases and how are they doing, all powered by kind of the PlanetScale API. >> So we can't talk about databases without talking about backup. >> Nick: Yep. >> And recovery. >> Yep. >> How do I back this thing up and make sure that I can fall back? If someone deleted a table. >> Nick: Yep. >> It happens all the time in production. >> Nick: Yeah, 100%. >> How do I recover from it? >> So there's two pieces to this, and I'm going to talk about two different ways that we can help you solve this problem. One of them is, every PlanetScale database comes with backups built in and we test them fairly often, right? We use these backups. We actually give you a free daily backup on every database 'cause it's important to us as well. We want to be able to restore from backup, we want to be able to do failovers and stuff like that, all that is handled automatically. The other thing though is this feature that we launched in March called the PlanetScale Rewind. And what Rewind is, is actually a schema migration undo button. So let's say, you're a developer you're dropping a table or a column, you mean to drop this, but you drop the other one on accident, or you thought this column was unused but it wasn't. You know when you do something wrong, you cause an incident and you get that sick feeling in your stomach. >> Oh, I'm sorry. I've pulled a drive that was written not ready file and it was horrible. >> Exactly. And you kind of start to go, oh man, what am I going to do next? Everyone watching this right now is probably squirming in their seat a bit, you know the feeling. >> Yeah, I know the feeling >> Well, PlanetScale gives you an undo button. So you can click, undo migration, for 30 minutes after you do the migration and we'll revert your schema with all the data in it back to what your database looked like before you did that migration. Drop a column on accident, drop a table on accident, click the Rewind button, there's all the data there. And, the new rights that you've taken while that's happened are there as well. So it's not just a restore to a point in time backup. It's actually that we've replicated your rights sent them to both the old and the new schema, and we can get you right back to where you started, downtime solved. >> Both: So. >> Nick: Go ahead. >> DBAs are DBAs, whether they've become now reformed DBAs that are cloud architects, but they're DBAs. So there's a couple of things that they're going to want to know, one, how do I get my zero back up in my hands? >> Yeah. >> I want my, it's MySQL data. >> Nick: Yeah. >> I want my MySQL backup. >> Yeah. So you can just take backups off the database yourself the same way that you're doing today, right? MySQL dump, MySQL backup, and all those kinds of things. If you don't trust PlanetScale, and look, I'm all about backups, right? You want them in two different data centers on different mediums, you can just add on your own backup tools that you have right now and also use that. I'd like you to trust that PlanetScale has the backups as well. But if you want to keep doing that and run your own system, we're totally cool with that as well. In fact, I'd go as far as to say, I recommend it. You never have too many backups. >> So in a moment we're going to run Kube clock. So get your... >> Okay, all right. >> You know, stand tall. >> All right. >> I'll get ready. I'm going to... >> Nick: I'm tall, I'm tall. >> We're both tall. The last question before Kube clock. >> Nick: Yeah. >> It is, let's talk a little nerve knobs. >> Nick: Okay. >> The reform DBA. >> Nick: Yeah. >> They want, they're like, oh, this query ran a little bit slow. I know I can squeeze a little bit more out of that. >> Nick: Yeah. >> Who do they talk to? >> Yeah. So that's a great question. So we provide you some insights on the product itself, right? So you can take a look and see how are my queries performing and stuff like that. Our goal, our job is to surface to you all the metrics that you need to make that decision. 'Cause at the end of the day, a reform DBA or not it is still a skill to analyze the performance of a MySQL query, run and explain, kind of figure all that out. We can't do all of that for you. So we want to give you the information you need either knowledge or you know, stuff to learn whatever it is because some of it does have to come back to, what's my schema? What's my query? And how can I optimize it? I'm missing an index and stuff like that. >> All right. So, you're early adopter of the Kube clock. >> Okay. >> I have to, people say they're ready. >> Nick: Ooh, okay. >> All the time people say they're ready. >> Nick: Woo. >> But I'm not quite sure that they're ready. >> Nick: Well, now I'm nervous. >> So are you ready? >> Do I have any other choice? >> No, you don't. >> Nick: Then I am. >> But are you ready? >> Sure, let's go. >> All right. Start the Kube clock. (upbeat music) >> Nick: All right, what do you want me to do? >> Go. >> All right. >> You said you were ready. >> I'm ready, all right, I'm ready. All right. >> Okay, I'll reset. I'll give you, I'll give, see people say they're ready. >> All right. You're right. You're right. >> Start the Kube clock, go. >> Okay. Are you happy with how your database works? Are you happy with the velocity? Are you happy with what your engineers and what your teams can do with their database? >> Follow the dream not the... Well, follow the green... >> You got to be. >> Not the dream. >> You got to be able to deliver. At the end of the day you got to deliver what the business wants. It's not about performance. >> You got to crawl before you go. You got to crawl, you got to crawl. >> It's not just about is my query fast, it's not just about is my query right, it's about, are my customers getting what they want? >> You're here, you deserve a seat at the table. >> And that's what PlanetScale provides, right? PlanetScale... >> Keith: Ten more seconds. >> PlanetScale is a tool for getting done what you need to get done as a business. That's what we're here for. Ultimately, we want to be the best database for developing software. >> Keith: Two, one. >> That's it. End it there. >> Nick, you took a shot, I'm buying it. Great job. You know, this is fun. Our jobs are complex. >> Yep. >> Databases are hard. >> Yep. >> It is the, where your organization keeps the most valuable assets that you have. >> Nick: A 100%. >> And we are having these tough conversations. >> Nick: Yep. >> Here in Valencia, you're talking to the leader in tech coverage. From Valencia, Spain, I'm Keith Townsend, and you're watching theCUBE, the leader in high tech coverage. (upbeat music)

(intro music) >> We're back on theCUBE unpacking HPE's GreenLake announcements. I'm here with Keith Townsend, the CTO advisor. Keith, always awesome to see you, man. >> Good to be back on theCUBE. >> So, let's talk about these announcements. Let's break it down. Where do you want to start? >> So-- >> Cloud services? >> Cloud services, one of the things that we've gone back and forth with HPE over the past few years is that I don't understand GreenLake. Like, is it a financial scheme? Is it a cloud services? And I think data services, the data services announcement around Zirdle and Marketplace really elevates GreenLake to a cloud service. Kind of on par with some of the hyperscalers on how they think about architectures around data centers and, and fabrics and services to enterprise customers. >> When you say on, par in what regard? >> So, one of the things I didn't get, separate to the GreenLake announcement, we've heard a lot about HPE's containers services, Ezmeral, and they have a data fabric and it does things that the storage solutions does. Okay. That seems like a marketplace upon itself. And then the data services with the Zirdle acquisition, completely different marketplace? No, HPE is bringing all of that together, logically. So a cloud architect, similar to how they could go to AWS's console, select some services, deploy those services in their AWS VPC. Now, I can conceptually do that with HPE. I can go to HPE's GreenLake console, choose the services I need to build my app, and deploy it. That is something new within all these traditional OEM providers. >> Because of the cloud nativeness on-prem, bringing that capability. >> So, bringing the Aruba Central concepts, you know, Aruba Central, I think I read a stat, a hundred thousand customers on Aruba Central with a million interactions an hour. So this scale is hyperscale scale. This base to have a centralized marketplace and have those on those cloud-like services, but on-premises or in Niccolo, I think puts HPE near the top, if not the top for building private cloud services on-premises. >> Lets say you're a CTO at an organization that's an HPE customer or an architect. You're all in, on HPE, been working with the company for a long, long time. Wouldn't you want a view of your estate, your applications and workloads, where you could manage on-prem, Cloud, whether it's AWS, Azure, Google, take advantage of the cloud native, go across cloud, abstract all that complexity away, maybe eventually go out to the edge. Is that what you want? >> That's what I want, it's aspirational. No one between Microsoft to HPE, no one is able to give me that today. So as a CTO, I'm looking at platforms and seeing is the building blocks there. We talked to the HP storage team of how they're building the abstractions, that they can take anything from their ProLiant line, build the necessary storage underlay, and then abstract that away with a GreenLake. You can do that with AWS EBC, Azure storage. It really doesn't matter because they're building that abstractions. So, aspirationally they're there, they have the right vision. It's about excecution. >> Okay, so that is the right direction in your view, you, I mean, I think that that is clearly where customers want to go. >> A lot of work >> Keith: A lot of work. to get there, and it's a race, right? I mean, that's, you know, I feel as though, as a service is good starting point, but there's, there's a long way to go. And, so how do you feel about HPE's chances there, how they're positioning relative to not only the, there other sort of on-prem competitors, but public cloud players. >> So they're asking the right questions. They're asking the right questions of the right players. It's about relationships. Dave, you know this more than anyone that if you don't have the right relationships inside of the customers, you're not going to get there. And I think that's HPE's number one struggle. The, no slant to the VP of operations, but the VP of operations doesn't want to change his operations. He doesn't want disruption. What COO was coming to you and saying, "I want to be disruptive." Same thing in VP of operations, IT operations, they don't want disruption, but this has been HPE's traditional customer. HPE needs to get into the chief data officers, the chief marketing officers' office, and have these very difficult conversations in sales so that they can eventually show that they can't execute. I think that's the one of their primary challenges. >> So, okay that's good. I'm glad you brought that up because I think Ezmeral starts to go in that direction, it feels as though the first phase is let's pick off analytics. Let's make analytics on-prem as attractive and simple as it is in the cloud. And then, beyond that, let's support this notion of decentralized data and federated governance. And that is aspirational today. But no, as to your point, nobody really has that. AWS really, you know, they're not going after that, across clouds at this point in time, Microsoft is with arc, I guess, and Google kind of has Anthos and they're kind of doing it, but, but yeah, I'm not sure you're going to trust your cloud provider to be that player. So it's kind of like jump ball here, isn't it? >> You know, AWS make a strategic partnership with one of HP's primary competitors, because there was a gap. We know Andy Jassy, former president and CEO of AWS, doesn't typically partner with traditional OEMs, unless there's a real gap in his portfolio that he needed to do and he did it with VMware and he did it with HPE's primary competitor in storage and one of their primary competitors in storage. HPE sees the opportunity. The question is, do they have the workforce? Do they have the field teams, the field CTOs, the solution architects that can go and talk the talk to these customers and this new audience that they need to convince that HPE is just as, as respected a snowflake in these, in this data area. >> Can partners fill that gap? >> Partners definitely can fill that gap, but HPE still has the same challenge for partners: transforming partners from speaking boxes to solutions. I've spent a short stint at VMware. I was surprised at how rigid the channel is and these large organizations and making that transition. >> The other thing, when you think about it as a service that at least that I look for when, if you could comment is the pace, you know, we all would go to, we go to these events, go to re-invent and it's just this fire hose of announcements. We're seeing HPE on a cadence. You know, it's not like a once a year dealio with GreenLake. We're seeing, you know, some stuff with HPC. We're seeing the acquisition of Zerto of the, the DR services, the data protection as a service, Ezmeral. Do you feel like that pace is accelerating? And is it fast enough? >> You know what, I famously said on theCUBE that VMware moves at the pace of the CIO. HPE needs to move a little bit faster than the CIO because the CIO isn't their only customer. They have the opportunity to get customers outside of the CIO and I think they're moving fast enough. This is really hard stuff. Especially when you start to deal with data and the most valuable asset of an organization. Can you move too fast? You absolutely can. One of the other analysts said that you don't want to become the, the forgotten about data services company of the other, of the two thousands. You don't want to make that mistake in the twenties. So I, right now, I think I feel as if HPE is making the right cadence, bringing along their old customers, new customers. Challenge of all of the big OEMs is how do you not erode your base customer base and, but still move fast enough to satisfy the move fast break stuff crowd. >> Keep close to your customers. Keith, we got to leave it there. Thanks so much for coming back on theCUBE. >> I'd love to have you back. >> As always, Dave, great time. All right. And thank you for watching. Keep it right there for more great content from HPE GreenLake announcements. You're watching theCUBE.

>>from around the globe. It's the >>cube >>With digital coverage of IBM think 2021 brought to you by IBM. Hello and welcome back to the cubes coverage of IBM Think 2021 virtual. I'm john for a year host of the cube. We're virtual this year in real life. Soon, right around the corner as we come out of code, we've got a great guest cube alumni jerry, cuomo IBM fellow V P C T O for IBM automation jerry, Great to see you uh nonsense got almost since the early days of the cube. Good to see you, >>john thrilled to be back again. Thank you >>what I love about our conversations. One is your super technical, you've got patents under your belt during the cutting edge. You've been involved in web services and web technologies for a long, long time. You constantly riding the wave and also your creator of a great podcast called the art of automation, which is the subject of this discussion as automation becomes central in cloud operations and hybrid cloud, which is the main theme of this event this year and the industry so great to see you. Uh First team is a little background for the folks that may not know you about your history with IBM and who you are. >>Yeah, so thanks john, So I'm I'm jerry Carrillo, I've been with IBM for about three decades and I started my career at IBM research in Yorktown at the dawn of the internet and I've been incredibly fortunate, as you mentioned to be on the forefront of many technology trends over the last three decades. Internet software middleware, including being one of the founding fathers of web sphere software, uh I recently helped launch the IBM Blockchain initiative and now all about aI powered automation, which actually brings me back to my roots of studying AI and graduate school. So it's kind of come full circle for me, you know, really you know, enjoying the topic. >>You know, these funny, you mentioned aI in graduate school, I was really kind of into a I when I was an undergraduate and get a masters degree in computer science, I kind of went the NBA route. But if you think about what was going on in the eighties during those systems times, a lot of the concepts of systems programming and cloud operations kind of gel well together. So you've got this confluence of computer science and engineering A. K A. Now devops sec cops coming together. This is actually a really unique time to bring back the best of the best concepts, whether it's A I and systems and computer science and engineering into the automation. Could you share your view on this because you're in a unique position, you've been there, done that now. You're on the cutting edge with your thoughts. >>Yeah, absolutely, john And just when you think of automation and time, automation is not new, literally, if you go into Wikipedia and you look up automation, you see patents and references to like steam engine regulators at the dawn of the industrial era. Right? So automation has been around and and in the simplest form automation, whether it was back then, um whether it was in the 80s or today, it's about applying technology and that that performs, that uses like technology software to perform tasks that were once exclusively done by us humans. Right? So, but now what we're seeing is a I coming into the picture and and changing the landscape in an interesting way. But I think at its essence, you know, automation is this two step dance of both eliminating repetitive, mundane tasks. That helped reduce errors and free up our time. So we get back the gift of time but also helps. It's not about taking jobs away at that point, as I said, it's a two step dance, that's step one. But if you stop there, you're not getting the full value. Step two is to augment our skills right? And and to use automation to help augment our skills and we get speed, we get quality, we get lower costs, we get improved user experience. So whether it was back in the steam engine times or today with a I automation is evolving with technology >>and it's interesting to its you know, as a student of the history of the computer industry as you are and now a creator with your podcast which we'll get to in a second, you're starting to see the intersection of these concepts are not bespoke as much as they used to be. You got transformation. Digital, transformation and innovation are connected and scale. If you think about those three concepts they don't stand alone anymore. They can stand alone but they work better together transformation. And is the innovation innovation provides cloud scale. So if you think about automation, automation is powering this dynamic of taking all that undifferentiated heavy lifting and moving the creativity and the skill set into higher integrated areas. Can you share >>your john Yeah no right on there when you talk about transformation, jeez look around us, the pandemic has made transformation and specifically digital transformation the default so everything is digital. You know whether it's ordering a pizza, you know visiting a doctor through telemedicine or or this zoom webex based workplace that we live in. But picture of telemedicine environment right? Talking about transformation and going digital With 10 x more users. They can't hire 10 x more support staff and think about it I forgot my password. Um Does does this work on my version of the Apple iphone or all of that kind of stuff? So their support desks or lit up? Right. So uh as they scale digitally automation is the relief that that comes into play which is which is just in time. Right? So the digital transformation needs automation and john I think about it like this um businesses like cars are have become computers right? So they are programmable. So automation software just like in the cars it makes you know the car self driving? I think about the Tesla model three which I recently test drove. Um so with this digital acceleration digital opens the door for automation And now we can use about a self driving business. We can use about uh maybe that's step one, right? That's the um remove repetitive work, but maybe we can actually augment business to have an autopilot so it doesn't eat us there all the time to drive. And that's the scale that you talked about. That's the scale we need. So automation is really like the peanut butter and chocolate Digital is the peanut butter, automation is the chocolate. They go well together and they produce amazing tastes. >>You know, that's a really, that's a really interesting insight and I will just put an exclamation point on that because you mentioned self driving business, you're implying, you said the computer, the business is a computer. So if you just just think about that mind blowing concept for a second, if it's a computer, what's the operating system and what's the suite of applications that are on top of it? So, Okay, let's go in the old days at a Windows machine and you had office, which is a system software, applications, software construct. Okay, If you map that to the entire company, you're talking about Red hat and IBM kind of come working together. Kind of connects the dots a little bit on what Red Hackett because they're not bring system company. So if hybrid cloud is the system mm hybrid, then you got the applications suite is all software for the That's >>right. That's right. And if you, you know, if you listen to anything these days about what IBM stands words, hybrid cloud and and think red hat as as, you know, kind of the core element of that with open shift in a I right. And both of those really matter in terms of automation and maybe I'll come back to the hybrid cloud and red hat thing in a second. Let's just talk about you know Watson and Ai, you know, which is the application and you mentioned scale, which I'm so glad you did. You know a I could help scale automation. And the trick is is that ai automation sometimes gets stuck right? It gets stuck when it's working with data that is noisy or unstructured. Right? So there's a lot of structured data in your organization and it it with that we can breeze through automation. But if there is more ambiguous data unstructured noisy, you need a human in the loop. And when you get a human in the loop, it slows things down. So what a I can start to do a I. And its subordinates, machine learning, natural language processing, computer vision. We can start to make sense of both unstructured and structured data together and we can make a big deal going forward. Right? So that's that's the way I part you mentioned Red hat and and hybrid cloud part. We'll think about it this way. When you shop, how many stores do you don't just shop in one store? Right. You you go to specialty stores to pick up that special uh ketchup, I don't know or must store and maybe do shopping another store, customers using clouds john aren't very different. You know, they have their specialty places to go. Maybe they're going to be running workloads and google involving search and a I related to search, right? And they're going to be using other clouds for more specialty things. Right? So from that perspective, that's a view of hybrid, you know, customers today, you know, take that shopping analogy, they're going to be using sales force or service Now, IBM cloud, they have a private cloud, right? So, when you think about automating that world, All right. It's the real world. It's how we shop, whether it's for groceries or for cloud, right? So the hybrid cloud is a reality. Um and how do you make sense of a high of that? Right, Because when when an average customer has five clouds, How do you deal with five things? Right. How do you make it easy normalize? And that's what red hat really >>does. It's interesting. I just just share with you the and I interviewed Arvin um who is now the ceo of IBM when he was at Red Hat some in 2019 in SAn Francisco before he made the acquisition here that I was, I was peppered with questions like you know, you need to get this cloud and he loves cloud, you know, he loves clouds. So so he was smiling, he just wanted to say it, I wanted to just say it and I think Red Hat brings that operating kind of mindset where the clouds are just subsystems in the Os >>yes of the middle >>where which is now software which is software to find business. And this kind of is the talk of your, your your views. Now you have a podcast called Art of automation. Want to get that in there for the folks watching uh search for the podcast, Art of automation. This is the stories that you tell. Tell us some stories from this phenomenon. What's the impact of automation for the holistic picture? >>Well, it starts with a lot of, I guess it starts with customers. The stories start with the customers. So we're hearing from customers that Ai and automation is where they're investing in 2021. Um for all the reasons we briefly mentioned and and IBM has a lot to offer there. So we've made a I powered automation of priority but john in the pursuit of making it a priority. I've started talking with many of our subject matter experts and was floored by their knowledge, their energy, their passion and their stories. And I said we can't keep this to ourselves, we can't keep this locked away, we have to share it, we have to let it out. So, so basically this is what started the podcast around that. And since then we've had many industry luminaries from IBM and outside, starting with customers, we had claus Jensen who is the ceo of memorial clones Kettering hospital to talk about automation and health care. And he shared great stories. You need to listen to them about. Automation is not going to take the place of doctors, but automation will help better read um x rays and look at those shades of gray on the X ray and interpret it much better than we can and be able to ingest all of the up to date medical research to provide pointers and make connections that the human may not be able to do in that moment. Right. So the two working together or better than any individual carol Poulsen recently joined me to talk and she's the C. I. O. For cooperators to talk about automation and insurance. And she had some great stories to uh so john with that a bunch of IBM great IBM fellows like Rama Agra jew, who is one of Forbes top 20 women in AI research, talking about Ai ops and also Russia near pori talking and Russia has been working on Watson since jeopardy to tell stories about ultimately now how we're teaching ai to code and all the modern programming languages and really automating application modernization and the like uh, 14 episodes in we have those under our belt, About 6000 downloads so far. So it's it's coming along pretty well. Thanks. >>Thanks for being done. Yeah. The key is your your content creator now as well as a fellow and this is the democratization, as we say, direct to audience, share those stories also here. And thank you released an e book. Tell us a little quickly about that. We've got one minute left, give a quick plug. >>The book echoes the podcast chapters relate to the, to the episodes of the book. We're dropping the first five chapters plus forward for free on the IBM website. Other chapters will become available um, and drop as they become available. The book makes the content searchable on the internet. We go into more detail with advice on how to get started. You get to hear the topics and the voice of those subject matter experts and uh I really, you know, suggest you go out and check it out. >>Alright, jerry, cuomo IBM fellow VPC T IBM automation um also a content creator podcast, art of automation, jerry. We're gonna lift it listed on our silicon angle and our cube sites. Get you some extra love on that. Love the podcast. Love the focus on sharing from experts in the field. Thanks for coming on. >>Thank you so much for having me again, john >>Okay. I'm John Fryer with the Cube here for IBM think 2021. Thanks for watching.

>> Narrator: From around the globe, It's the Cube. With digital coverage of AWS reinvent 2020. Sponsored by Intel, AWS, and our commudity partners. >> Okay, Welcome back. You're ready. Jeff Frick here with the cube. We are, coming to you from our Palo Alto studio with our continuing coverage of AWS reinvent 2020 digital this year, like everything in 2020 but we're excited to welcome back to The Cube. He's been on a number of times, he's Russ Currie. The vice president enterprise strategy for Netscout systems. Russ great to see you. >> Great to see you, Jeff. Thank you. >> Absolutely. So before we jump into there's so(laughs), so many things going on in 2020. What I do want to do is, is reflect back a little bit. You were first on The Cube at AWS reinvent 2017. So it's been about three years. And I remember, one of the lines you had said, I believe that was your guys' first, AWS show as well. So I wonder if you could reflect on kind of how the world has changed in terms of your business, and the importance of AWS and public cloud within the infrastructure systems of your clients. >> Yeah, well, it was interesting, right? We were just getting our feet wet at that point, and had just introduced some of our technology for use in AWS, and it was kind of a interesting little adventure. So we were looking at it and saying, okay where's this going to lead us? And ultimately now we're just really waist deep in it, and really having a great partnership with AWS, and delivering new technologies, new capabilities, and our customer base also is becoming so much more reliant on public cloud in particular AWS and the services that they can provide. So as we've gone and they've gone it's been a journey that we've taken together, and it's been quite, fruitful and exciting. >> Right, right. And it really reinforces this concept of I think you'd mentioned it before, a blended, you know kind of a blended infrastructure approach. So there's a lot of conversations about public cloud, hybrid cloud, multicloud, et cetera, et cetera. But at the, at the end of the day from a customer perspective, as you've mentioned it's really kind of a blended network, right. And it's really application centric, and you put the applications where those applications need to be to be the most appropriate, and that might even change over time from, from test dev to really roll out to, to scale. So you're seeing that consistency. Consistency, >> Absolutely. Yeah. The, the blended environment that in it it's so incredibly complex of our customers. As they take a look at the way that the world has changed, right? When we take a look at what has happened with people working remotely, working from home and having to come into access services in such a, a completely blended and hybrid environment as you say, not only the move to the cloud, but the move to Colo, and bringing all of this together for interconnect, it's definitely a complex environment that they have to have their fingers on the pulse of. Right? >> Yep, yep. And then of course there was this little thing that happened this year with COVID. And really right in March, April timeframe light switch moment, everybody worked from home, whether you're ready or not. And that was a very different kind of situation. Cause we had to get people secure and safe, and get them up and operating. So I'm sure you(laugh) saw a lot of interesting stuff at your business there, but I'm even more interested in how that's evolved over time. Here we are at the end of 2020, there's going to be you know, some version of this for the foreseeable future. And a lot of companies are saying that, you know there'll be a lot of, kind of work from anywhere pieces that continue forward. So again, with your customers and looking kind of the change between what happened in the spring, and now what's happening as they really of kind of put in the systems that'll enable them to continue to support, you know people working from anywhere, not even really working from home, but working from anywhere. >> Right. Exactly. I mean, as our customers had to bring up more connectivity, new connectivity, and start to add licenses for virtual desktop or for their VPN connectivity ultimately how they got it done, most of our customers said, you know we're running hot, but stable. And I think that that was, that was great for most folks. But now they're leaning into it and saying, okay how do we continue to make this happen? And how do we provide the visibility that we need to ensure that the services that we're delivering are, making it possible for their users to be productive and successful. A user doesn't want to feel that they're not contributing as much as someone else that may be able to make it into the office. And, it's a, it's a challenging time, but with that being said, technology has really stepped up, and in particular, the way that they're able to stand up services in the cloud, and the automation, and potential cost savings that they get from standing up in the cloud has really been a bood for most of our users. And some of the users, you know, the high end enterprise that we're a little bit slow to adopt, now are just turning it on as fast as they possibly can. >> Yeah, it's pretty wild. And then, we had another representative from Netscout on earlier this year. One of the, the kind of recurring themes that we've seen is you know, changes in the threat landscape. So clearly the increased attack surfaces as more and more people are working from home. They're not working from the secure environment at the office. But you guys notice some interesting things about what's happening, and we've, we've seen a little bit too in terms of kind of, ransomware and the increase in ransomware as a particular type of attack that, that seems to be growing in popularity. And these, these people are a little bit more thorough in the badness that they caused before they, they throw in the ransom request, and that they're looking for a little bit more fundamental disruption to enable them to basically extract that ransom is which they hope to do. >> Yeah. I mean the amount of DDoS attacks that we've seen has just grown incredibly over the past several months. And these extortion attacks they come in and they often hit the customer quickly and hard, and then say, turn it back for a bit and say, pay us, or we're going to shut you down. And they're really coming in more towards the back office aspects of things. So, going in and attacking that part of the business is kind of a new environment for a lot of folks. But one of the other interesting(laughs) challenges here with us is that, oftentimes those extortion notes don't make it through to the people that really need to act on them because they get caught in spam filters or they like so they're finding these DDoS attacks, and don't necessarily understand that they're under an extortion attack. So it's a real challenge for folks. And we've seen a good uptake with our on-prem capabilities to provide that kind of protection, right at the top of the security stack with our Arbor edge defense products. So it's been something that we're trying to get out there and help our customers as much as we can. And even that new, folks. >> Yeah. It's a, it's an interesting environment. And we found out from somebody too that sometimes if you actually pay the bad guys you can be breaking other rules for doing business with countries >> Yeah. >> Or people that we're not supposed to be doing business with. Like, that's the last thing you need to think about when you're trying to get all your data, and your company back online. >> Right, yeah, I mean, are you trying to make sure that you're keeping yourself stood up right? And, it's tough and you know kind of the rule one is never pay the extortion right? But you kind of got to take a look at it and say, hey, you know, what do I do? >> Right, right. So, you guys been around for a while. I wonder if we could dive in a little bit, we're at reinvent. Some of the things you guys are doing specifically on the product side to, basically increase your, your AWS capabilities. >> Sure. Thanks, yeah. We've been working really closely with AWS as they start to roll out new technologies. Last year, we were fundamental in the VPC ingress routing announcement that they have. We've been working with them with their traffic mirroring capabilities. So technology-wise, we keep in close touch with them in terms of everything that they are delivering. But also on the business side of it, we have our networking competency and just last week got our migration competency. So what we're really doing is, trying to both work the technical and the business relationship, as much as we can to try and expand our overall capabilities of book print with AWS. And, having that visibility and being able to kind of provide that same level of control and capability that you had, on-prem in your enterprise network as you move into the public cloud is a great benefit to a lot of our customers. They really have the ability now, to deliver services the way they have been delivering it for years and years. >> Now, what do you mean specifically, when you say migration competency or networking competency? >> So, they have these different competency programs for their technology partners. And the networking competency is, that you've demonstrated capabilities in your ability to provide network monitoring, or network management capabilities, or network connectivity. In the applica--, migration side you've really provided the ability to show that you have the tools, and solution set to drive, and help people become successful migrations into AWS. As you can imagine right now, a lot of folks are just lifting and shifting, putting stuff into AWS as quickly as they can to try and take advantage of the automation and the operational efficiencies that you get when you move into public cloud settings. As you make those migrations, you want to ensure that you're not either leaving something behind, that needed to move with it, or building a dependency onto something that's in the background that's going to have an adverse effect on, user experience. And ultimately, it really all comes down to the user experience that are, delivering to your customers and or your user base. Right? >> Right. Right. So what are the things you talked about in a prior interview was kind of the shifting dynamic in terms of network traffic. As there's more and more, you know kind of SAS based applications, and there's more kind of an application centric, and in this kind of API interface between all the applications that, you know the North-south is still significant, but the growth in the East-west traffic, meaning, you know kind of inside, if you will. And that some of the unique challenges that come from that from kind of a network monitoring. I wonder if you can share a little bit more color on that, as to, and are you continuing to see this increase in East West relative to North-south, and what kind of special opportunities and challenges that that presents? >> Yeah, absolu--. There is an absolute growth in terms of the East-west connectivity and, traffic that exists out there. In particular, when we take a look at the way that people are implementing software defined networks, NSX, for example NSXT has now provided the ability to blend your environment whether you're going to any cloud, any vendor as you move between these environments having that ability to deliver network services under the same framework is really beneficial to our customer base. And we've also been partnering very closely with VM-ware, and a lot of our customers are implementing VMware cloud on AWS. So, they have that ability to stand up services in a consistent manner whether it be in their legacy environments, or into the public cloud environments, and have that same ability to provide visibility down into the East-west traffic so that you can see that. So when you're part of the NSX framework, what you're able to do is really leverage the service framework that they have the service and search it, and be part of the clusters and host groups that are exchanging traffic East-west. And our ability to see into that really exposes chall--, not, exposes challenges but exposes potential issues that(laughs) our customers might be having in delivering high quality services. So that visibility is really what we've been keying on. >> Right. I'm just curious to get your take, you know as people kind of, as you said, make this move to public cloud, and, you know, you talked about wholesale migrations, and wholesale lifts and shifts. You know, there, there's kind of a couple trains of thought. One is, you know, using cloud for just pure economics, and trying to save money, and the flexibility. The second one is, is to is to add this automation as things grow in this, these great opportunities to automate, and try to reduce air. But the third one, right, the big one is to drive innovation, and to unlock innovation enable better innovation, and speed of delivery, and, you know, moving at the speed of business, pick your favorite buzzword. I'm curious whether your customers, as you have you seen them all jumping in? How much of it is still, you know, to save money or to, or to, you know, kind of use the basic, you know cost saving economics versus people really embracing the opportunity to use this as a method to drive innovation, and change within their own business? >> So I, I think the realities of 2020 have been forcing people to look at primarily from operational and cost efficiency perspectives, however with an eye towards innovation, and as they start to get themselves into a, zone where they're comfortable, they look to see how they can leverage the cloud to provide new services, and new ways in which they provide their services, and avail themselves of, the underlying technologies that are there to build something that's new and exciting in their overall portfolio. So, I think that 2021 is probably going to be a little bit more of where can I innovate as opposed to, how do I get there? (Jeff laughs) >> It's probably an unfair question here at 2020 cause priorities certainly got turned upside down in the middle of the year. So maybe, maybe innovation got pushed down a little bit from, you know, let's get people up, let's get people safe, and let's make sure they can access all the systems and all this crazy stuff that we've got available to them from wherever they are. >> Yeah, yeah. >> Not just within the, within the home office. >> I was listening to a, panel from federal government a couple of weeks ago, and it was really the way the they've adopted kind of commercial cha-- commercial capabilities to meet some of these challenges things that they wouldn't normally look at. But now it's a set of innovation that they're looking at, to try and make sure that they can avail themselves of the services that are out there and available in the public cloud. >> Yeah. Well, that's great, Russ. It's great to catch up. I'm sure you must be as amazed as anybody as the rapid acceleration of this, you know since the short time you went to your first re-invent and, >> Yeah. >> And clearly AWS and Amazon generally is an execution we're seeing. So, I think they'll keep doing it. So I think you're, you're probably sitting in a good spot. >> I think so. (Jeff laughs) Thank you. (Russ laughs) >> All right. Thank you Russ for, for stopping by and sharing your insight. Look forward to catching up next time. >> Thanks a lot, Jeff. Really appreciate it. >> Alrighty. He's Russ, I'm Jeff. You're watching The Cube's, continuous coverage of AWS reinvent 2020, the virtual event. Thanks for watching and we'll see you next time. (bright music)

>> Male's Voice: From around the globe, its theCUBE. With digital coverage of a special announcement, brought to you by Nutanix. (soft music) >> Hi, I'm Stu Miniman. And welcome to this special announcement for Nutanix, about some new product releases in the public cloud. To help us kick this off for the Asia Pacific and Japan region. Happy to welcome to the program Jordan Reizes, who's the vice president of marketing, for APJ and Nutanix. Jordan, help us introduce it. Thanks Stu. So today we're really pleased to announce Nutanix Clusters, availability in Asia Pacific and Japan, at the same time as the rest of the world. And we think this technology is really important to our geographically dispersed customers, all across the region, in terms of helping them, On-Ramp to the cloud. So, we're really excited about this launch today. And Stu, I can't wait to see the rest of the program. And make sure you stay tuned at the end, for our interview with our CTO, Justin Hurst. Who's going to be answering a bunch of questions that are really specific to the APJ region. >> All right, thank you so much Jordan, for helping us kick this off. We're now going to cut over to my interview with Monica and Tarkan, with the news. >> Hi, I'm Stu Miniman. And I want to welcome you to this special event that we are doing with Nutanix. Of course, in 2020 many things have changed. And that has changed some of the priorities, for many companies out there. Acceleration of cloud adoption, absolutely have been there. I've talked to many companies that were dipping their toe, or thinking about, where they were going to cloud. And of course it's rapidly moved to accelerate to be able to leverage work from home, remote contact centers, and the like. So, we have to think about how we can accelerate what's happening, and make sure that our workforce, and our customers are all taken care of. So, one of the front seats of this, is of course, companies working to help modernize customers out there. And, Nutanix is part of that discussion. So, I want to welcome to join us for this special discussion of cloud and Nutanix. I have two of our CUBE alumnus. First of all, we have Monica Kumar. She's the senior vice president of product, with Nutanix. And Tarkan Maner, who's a relative newcomer. Second time on theCUBE, in his new role many time guests. Previously, Tarkan is the chief commercial officer with Nutanix. Monica and Tarkan, thank you so much for joining us. >> Thank you so much. So happy to be back on theCUBE. >> Yeah, thank you. >> All right. So, Tarkan as I was teeing up, we know that, IT staffs in general, CIO specifically, and companies overall, are under a lot of pressure in general. But in 2020, there are new pressures on them. So, why don't you explain to us, the special cloud announcement. Tell us, what's Nutanix launching, and why it's so important today. >> So, Stu first of all, thank you. And glad to be here with Monica. And basically you and I, spend some time with a few customers in the past few weeks and months. I'll tell you, the things in our industry are changing at a pace that we never seen before. Especially with this pandemic backdrop, as we're going through. And obviously, all the economic challenges that creates beyond the obviously, health challenges and across the world, all the pain it creates. But also it creates some opportunities for our customers and partners to deliver solutions to our enterprise customers, and commercial customers, and in a public sector customers, in multiple industries. From healthcare, obviously very importantly, to manufacturing, to supply chains, and to all the other industries, including financial services and public sector again. So in that context, Monica knows as well as she's our leader. You know, our strategy, we're putting lots of effort in this new multi-class strategy as a company. As you know, is too well, Nutanix wrote the book, in digital infrastructures with its own private, (mumbles) infrastructure story. Now they're taking that next level, via our data center solutions, via DevOps solutions, and end user computer solutions. Now, the multicloud fashion, working with partners like AWS. So, in this launch, we have our new, hybrid cloud infrastructure, Nutanix Clusters product now available in the AWS. We are super excited. We have more than 20 tech firms, and customers, and partners at sealable executive level support in this big launch. Timing is usually important, because of this pandemic backdrop. And the goal is obviously to help our customers save money, focus what's important for them, save money for them, and making sure they streamlined their IT operation. So it's a huge launch for us. And we're super excited about it. >> Yeah. And the one thing I would add too, what Tarkan said too is, look, we talk to a lot of customers, and obviously cloud is the constant, in terms of enabling innovation. But I think more with COVID, what's on top of mind is also how do we use cloud for innovation? But really be intelligent about cost optimization. So with this new announcement, what we are excited about is we're bringing, making really a hybrid cloud reality, across public and private cloud. But also making sure customers, get the cost efficiency they need, when they're deploying the solution. So we are super excited to bring true hybrid cloud offering with AWS to the market today. >> Well, I can tell you Nutanix cluster is absolutely one of the exciting technologies I've enjoyed, watching and getting ready for. And of course, a partnership with the largest public cloud player out there AWS, is really important. When I think about Nutanix from the earliest days, the word that we always used for the HI Space and Nutanix specifically, was simplicity. Anybody in the tech space know that, true simplicity is really hard to do. When I think about cloud, when I think about multicloud, simplicity is not the first thing that I think of. So, Tarkan has helped us connect, how is Nutanix going to extend the simplicity that it's done, for so long now in the data center, into places like AWS with this solution? >> So, Stu you're spot on. Look, Monica and I spend a lot of time with our customers. One thing about Nutanix executive team, you're very customer-driven. And I'm not just saying this to make a point. We really spent tons of time with them because our solutions are basically so critical for them to run their businesses. So, just recently I was with a senior executive, C level executive of an airline. Right before that, Monica and I spent actually with one of the largest banks in the world in France, in Paris. Right before the pandemic, we were actually traveling. Talking to, not all the CIO, the chief operating officer on one of these huge banks. And the biggest issue was, how these companies are trying to basically adjust their plans, business plans. I'm not talking about tech plans, IT plans, the business plans around this backdrop with the economic stress. And obviously, now pandemic is in a big way. One of the CIOs told me, he was an airline executive. "Look Tarkan, in the next four months, my business might be half of what it is today. And I need to do more with less, in so many different ways, while I'm cutting costs." So it's a tough time. So, in that context is to... Your actually right. Multicloud is in a difficult proposition, but it's critical, for these companies to manage their cost structures across multiple operating models. Cloud to us, is not a destination, it's a means to an ends. It is an operating model. At the end of the day, the differentiation is still the software. The unique software that we provide from digital infrastructures, to deliver, end to end discreet data center solutions, DevOps solutions for developers, as well as for end user computing individuals, to making sure to take advantage of, these VDI decibels service topic capability. So in that context, what we are providing now to this CIOs who are going through, this difficult time is, a platform, in which they can move their workloads from cloud to cloud, based on their needs, with freedom of choice. Look, one of these big banks that Monica and I visited in France, huge global bank. They have a workloads on AWS, they have workload on Azure, they have workloads on Google, workloads on (indistinct), the local XP, they have workloads in Germany. They have workloads providers in Asia, in Taiwan, and other locations. On top of that, they're also using Nutanix on-prem as well as Nutanix cloud, our own cloud services for VR. And then, this is not just in this nation. This is an operating model. So the biggest request from them is, look, can you guys make this cost effective? Can we use, all these operating models and move our data, and applications from cloud to cloud? In simple terms, can we get, some kind of a flexibility with commits as well as we pay credits they paid for so far? And, those are things we're working on. And I'm sure Monica is going to get a little bit more into detail, as we talk to this. You are super excited, to start this journey with AWS, with this launch, but you're not going to stop there. Our goal is, we just kind of discussed with Monica earlier, provide freedom of choice across multiple clouds, both on-prem and off-prem, for our customers to cut costs, and to focus on what's important for them. >> Yeah, and I would just add, to sum it up, we are really simplifying the multicloud complexity for our customers. And I can go into more detail, but that's really the gist of it. Is what Nutanix is doing with this announcement, and more coming up in the future. >> Well, Monica, when I think about customers, and how do they decide, what stays in their data center, what goes into the public cloud? It's really their application portfolio. I need to look at my workloads, I need to look at my skillset. So, when I look at the cluster solution, what are some of the key use cases? What workloads are going to be the first ones that you expect, or you're having customers use with it today? >> Sure. And as we talk to customers too, this clearly few key use cases that they've been trying to, build a hybrid strategy around. The first few ones are bursting into cloud, right? In case of, a demand of sudden demand, how do I burst and scale my, let's say a VDI environment. or database environment into the cloud? So that's clearly one that many of our customers want to be able to do simply, and without having to incur this extreme complexity of managing these environments. Number two, it's about DR, and we saw with COVID, right? Business continuity became a big deal for many organizations. They weren't prepared for it. So the ability to actually spin up your applications and data in the cloud seamlessly, in case of a disaster, that's another big use case. The third one, of which many customers talk about is, can I lift and shift my applications as is, into the cloud? Without having to rewrite a single line of code, or without having to rewrite all of it, right? That's another one. And last but not least, the one that we're also hearing a lot about is, how do I extend my current applications by using cloud native services, that's available on public cloud? So those are four, there's many more, of course. But in terms of workloads, I mentioned two examples, right? VDI, which is Virtual Desktop Infrastructure, and is a computing, and also databases. More and more of our customers, don't want to invest in again having, on-premises data center assets sitting there idly. And, wait for when the capacity surges, the demand for capacity surges, they want to be able to do that in the cloud. So I'd say those are the few use cases and workloads. One thing I want to go back to what Tarkan was talking about, really their three key reasons, why the current hybrid cloud solutions, haven't really panned out for customers. Number one, it's having a unified management environment across public and private cloud. There's a few solutions out there, but none of them have proved to be simple enough, to actually put into real execution. You know, with Nutanix, the one thing you can do is literally build a hybrid cloud within, under an hour. Under an hour, you can spin up Nutanix Clusters, which you have on-premises, the same exact cluster in Amazon, under one hour. There you go. And you have the same exact management plan, that we offer on-prem, that now can manage your AWS Nutanix Clusters. It's that easy, right? And then, you can easily move your data and applications across, if you choose to. You want to move and burst into public cloud? Do it. You want to keep some stuff on-prem? Do it. If you're going to develop in the cloud, do it. Want to keep production on-prem, do it. Single management plan, seamless mobility. And the third point is about cost. Simplicity of managing the costs, making sure you know, how you're going to incur costs. How about, if you can hibernate your AWS cluster when you're not using it? We allow the... We have the capability now in our software to do that. How about knowing, where to place which workload. Which workload goes into public cloud, which stays on-premises. We have an amazing tool called beam, that gives the customers that ability to assess, which is the right cloud for the right workload. So I can go on and on about this. You know, we've talked to so many customers, but this is in a nutshell. You know, the use cases and workloads that we are delivering to customers right out the gate. >> Well, Monica, I'd love to hear a little bit about the customers that have had early access to this. What customer stories can you share? Understand of course? You're probably going to need to anonymize. But, I'd like to understand, how they've been leveraging clusters, the value that they're getting from it. >> Absolutely. We've been working with a number of customers. And I'll give you a few examples. There's a customer in Australia, I'll start with that. And they basically run a big event that happens every five years for them. And that they have to scale something to 24 million people. Now imagine, if they have to keep capacity on site, anticipating the needs for five years in a row, well, they can't do that. And the big event is going to happen next year for them. So they are getting ready with now clusters, to really expand the VDI environments into the cloud, in a big way with AWS. So from Nutanix on-prem to AWS, and expand VDI and burst into the cloud. So that's one example. That's obviously when you have an event-driven capacity bursting into the cloud. Another customer, who is in the insurance business. For them, DR is of course very important. I mean, DR is important for every industry in every business. But for them, they realize that they need to be able to, transparently run the applications in the case of a disaster on the cloud. So they've been using non Nutanix Clusters with AWS to do that. Another customer is looking at lifting and shifting some of the database applications into, AWS with Nutanix, for example. And then we have yet another customer who's looking at retiring, their a part of the data center estate, and moving that completely to AWS, with Nutanix as a backbone, Nutanix Clusters as a backbone. I mean, and we have tons of examples of customers who during COVID, for example, were able to burst capacity, and spin up hundreds and thousands of remote employees, using clusters into AWS cloud. Using Citrix also by the way, as the desktop provider. So again, I can go on, we have tons of customers. There's obviously a big demand for the solution. Because now it's so easy to use. We have customers, really surprised going, "Wait, I now have built a whole hybrid card within an hour. And I was able to scale from, six nodes, to 60 nodes, just like that, on AWS cloud from on-prem six nodes, to 16 in AWS cloud. Our customers are really, really pleasantly surprised with the ease of use, and how quickly they can scale, using clusters in AWS. >> Yeah. Tarkan I have to imagine that, this is a real change for the conversation you have with customers. I mean, Nutanix has been partner with AWS for a number of years. I remember the first time that I saw Nutanix, at the reinvent show. But, cloud is definitely front and center, in a lot of your customer's conversations. So, with your partners, with your customers, has to be just a whole different aspect, to the conversations that you can have. >> Actually Stu, as you heard from Monica too. As I mentioned earlier, this is not just a destination for the customers, right? I know you using these buzzwords, at the end of day, there's an open end model. If it's an open end model they want to take advantage of, to cut costs and do more with less. So in that context, as you heard, even in this conversation, there is many pinpoint in this. Like again, being able to move the workloads from location to location, cost optimize those things, provide a streamlined operations. Again, as Monica suggested, making the apps, and the data relating those apps mobile, and obviously provide built-in networking capabilities. All those capabilities make it easier for them to cut costs. So we're hearing constantly, from the enterprises is small and large, private sector and public sector, nothing different. Clearly they have options. They want to have the freedom of choice. Some of these workloads are going to run on-prem, some of them off prem. And off prem is going to have, tons of different radiations. So in that context, as I mentioned earlier, we have our own cloud as well. We provide 20 plus skews to 17,000 customers around the world. It's a $2 billion software business run rate is as you know. And, a lot of those questions on-prem customers now, also coming to our own cloud services. With cloud partners, we have our own cloud services, with our own billing, payments, logistics, and service capabilities. With a credit card, you can actually, you can do DR. (mumbles) a service to Nutanix itself. But some of these customers also want to go be able to go to AWS, or Azure, or to a local service provider. Sometimes it's US companies, we think US only. But think about this, this is a global phenomenon. I have customers in India. We have customers in Australia as Monica talked about. In China, in Japan, in Germany. And some of these enterprise customers, public sector customers, they want to DR, Disaster Recovery as a service to a local service provider, within the country. Because of the new data governance, laws and security concerns, they don't want the data and us, to go outside of the boundaries of the country. In some cases, in the same continent, if you're in Switzerland, not even forget about the country, the same city. So we want to make sure, we give capabilities for customers, use the cloud as an operating model the way they want. And as part of this, just you know Stu, you're not alone in this, we can not do this alone. We have, tremendous level of partner support as you're going to see in the new announcements. From HP as one of our key partners, Lenovo, AMD, Intel, Fujitsu, Citrix for end user computing. You're partnering with Palo Alto networks for security, Azure partners, as you know we support (indistinct). We have partners like Red Hat, whose in tons of work in the Linux front. We partnered with IBM, we partner with Dell. So, the ecosystem makes it so much easier for our customers, especially with this pandemic backdrop. And I think what you're going to see from Nutanix, more partners, more customer proof points, to help the customers innovate the cut costs, in this difficult backdrop. Especially for the next 24 months, I think what you're going to see is, tremendous so to speak adoption, of this multicloud approach that you're focusing on right now. >> Yeah, and let me add, I know our partner list is long. So Tarkan also, we have the global size, of course. The WebPros, and HCL, and TCS, and Capgemini, and Zensar, you name it all. We're working with all of them to bring clusters based solutions to market. And, for the entire Nutanix stack, also partners like Equinix and Yoda. So it's a long list of partnerships. The one thing I did want to bring up Stu, which I forgot to mention earlier, and Tarkan reminded me is a superior architecture. So why is it that Nutanix can deliver this now to customers, right? I mean, our customers have been trying to build hybrid cloud for a little while now, and work across multiple clouds. And, we know it's been complex. The reason why we are able to deliver this in the way we are, is because of our architecture. The way we've architected clusters with AWS is, it's built in native network integration. And what that means is, if your customer and end user who's a practitioner, you can literally see the Nutanix VMs, in the same space as Amazon VMs. So for a customer, it's in the exact same space, it's really easy to then use other AWS services. And we bypass any, complex and latency issues with networking, because we are exactly part of AWS VPC for the customer. And also, the customers can use by the way, the Amazon credits, with the way we've architected this. And we allow for bringing your own license, by the way. That's the other true part about simplicity is, same license that our customers use on-premises today for Nutanix, can be brought exactly the same way to AWS, if they choose to. And now of course, we do also offer other licensing models that are cloud only. But I want to point out that DVIOL is something that we are very proud of. It's truly enabling, bring your own license to AWS cloud in this case. >> Well, it's interesting, Monica. Of course, one of the things everybody's watched of Nutanix over the last few years is that move, from an appliance primarily to a software model. And, as an industry as a whole, it's much more moving to the cloud model for pricing. And it sounds like, that's the primary model with some flexibility and options that you have, when you're talking about the cluster solution here, is that correct? >> Yeah, we also offer the pay as you go model of course, and cloud as popular. So, customers can decide they just want to pay for the amount they use, that's fine. Or they can bring their existing on-prem license, to AWS. Or we also have a commit model, where they commit for a certain capacity for the year, and they go with that. So we have two or three different kinds of models. Again, going with the freedom of choice for our customers. We offer them different models they can choose from. But to me, the best part is to bring your own license model. That's again, a true hybrid pricing model here. They can choose to use Nutanix where they want to. >> Yeah. Well, and Monica, I'm glad you brought up some of the architectural pieces here. 'Cause you talked about all the partners that you have out there. If I'm sitting in the partner world, I've been heard nothing over the last few years, but I've been inundated by all of the hybrid solutions. So, every public cloud provider, including AWS now, is talking about hybrid solutions. You've got virtualization players, infrastructure players, all talking out there. So, architecture you talked a bit about. Anything else, key differentiators that you want people to understand, as what sets Nutanix apart from the crowd, when it comes to hybrid cloud. >> Well, like I said, it's because of our architecture, you can build a hybrid cloud in under an hour. I mean, prove to me if you can do with other providers. And again, I don't mean that, having that ego. But really, I mean, honestly for our customers, it's all about how can we, speed up a customer's experience to cloud. So, building a cloud under an hour, being able to truly manage it with a single plan, being able to move apps and data, with one click in many cases. And last but not least, the license portability. All of that together. I think the way, (indistinct) I've talked about this as, we may not have been the first to market, but we believe they are the best to market in this space today. That's what I would say. >> Tarkan and I'd love to hear a little bit of the vision. So, with Monica kind of alluded to, anybody that kind of digs underneath the covers is, it's bare metal offerings from the cloud providers that are enabling this technology. There was a certain partnership that AWS had, that enabled this, and now you're taking advantage of it. What do you feel when you look at clusters going forward, give us a little bit what should we be looking for, when it comes to AWS and maybe even beyond. >> Thank you Stu. Actually, is spot on question. Most companies in the space, they follow these buzzwords, right? (indistinct) multicloud. And when you killed on, you and you find out, okay, you support two cloud services, and you actually own some kind of a marketplace. And you're one of the 19,000 services. We don't see this as a multicloud. Our view is, complete freedom of choice. So our vision includes a couple of our private clouds, government clouds success with our customers. We've got enterprise commercial and public sector customers. Also delivered to them choice, with Nutanix is own cloud as I mentioned earlier. With our own billing payment, we're just as capable starting with DR as a service, Disaster Recovery as a service. But take that to next level, the database as a service, with VDI based up as a service, and other services that we deliver. But on top of that also, as Monica talked about earlier, partnerships we have, with service providers, like Yoda in India, a lot going on with SoftBank in Japan, Brooklyn going on with OBH in France. And multiple countries that we are building this XSP (indistinct) telco relationships, give those international customers, choice within that own local region, in their own country, in some cases in their city, where they are, making sure the network latency is not an issue. Security, data governance, is not an issue. And obviously, third leg of this multilayer stool is, hyperscalers themselves like AWS. AWS has been a phenomenal partner, working with Doug (indistinct), Matt Garmin, the executive team under Andy Jassy and Jeff Bezos, biggest super partners. Obviously, that bare metal service capability, is huge differentiator. And with the typical AWS simplicity. And obviously, with Nutanix simplicity coming together. But given choice to our customers as we move forward obviously, our customer set a multicloud strategy. So I'm reading an amazing book called Silk Roads. It's an amazing book. I strongly suggest you all read it. It's all talking about partnerships. Throughout the history, those empires, those countries who have been successful, partnered well, connect the dots well. So that's what we're trying to learn from our own history. Connecting dots with the customers and partners as we talked about earlier. Working with companies that with Wipro. And we over deliver to the end user computer service called, best of a service door to desk. Database as a service, digital data services get that VA to other new services started in HCL and others. So all these things come together as a complete end to end strategy with our partners. So we want to make sure, as we move forward in upcoming weeks and months, you're going to see, these announcements coming up, one partner at a time. And obviously we are going to measure success, one customer at a time as we more forward with the strategy. >> All right. So Monica, you mentioned that if you were an existing Nutanix customer, you can spin up in the public cloud, in under an hour. I guess final question I have for you is, number one, if I'm not yet a Nutanix customer, is this something I could start in the public cloud. and leverage some capabilities? And, whether I'm an existing customer or a prospect, how do I get started with Nutanix Clusters? >> Absolutely. We are all about making it easy for our customers to get started. So in fact, I know seeing is believing. So if you go to nutanix.com today, you'll see we have a link there for something called a test drive. So we are giving our prospects, and customers the ability to go try this out. Either just take a tour, or even do a 30 day free trial today. So they can try it out. They can just get spun up in the cloud completely, and then connect to on-premises if they choose to. Or just, if they choose to stay in public cloud only with Nutanix, that's absolutely the customer choice. And I would say this is really, only the beginning for us as Tarkan was saying. I mean, I'm just really super excited about our future, and how we are going to enable customers, to use cloud for innovation going forward. In a really simple, manner that's cost efficient for our customers. >> All right. Well, Monica and Tarkan, thank you so much for sharing the updates. Congratulations to the team on bringing this solution out. And as you said, just the beginning. So, we look forward to, talking to you, your partners, and your customers going forward. >> Thank you so much. >> Thank you Stu. Thank you, Monica. >> Hi, and welcome back. We've just heard Nutanix's announcement about Nutanix Clusters on AWS, from Monica and Tarkan, And, to help understand some of the specific implications for the Asia Pacific and Japan region. Happy to welcome Justin Hurst, who is the CTO, for APJ with Nutanix. Justin, thanks for joining us. >> Well, thanks Stu. Thanks for having me. >> Absolutely. So, we know Justin of course, 2020, has had a lot of changes, for everyone globally. Heard some exciting news from your team. And, wondering if you can bring us inside the APJ region. And what will the impact specifically be for your customers in your region? >> Yeah, let's say, that's a great question. And, it has been a tremendously unusual year, of course, for everyone. We're all trying, to figure out how we can adapt. And how we can take this opportunity, to not only respond to the situation, but actually build our businesses in a way, that we can be more agile going forward. So, we're very excited about this announcement. And, the new capabilities it's going to bring to our customers in the region. >> Justin, one of the things we talk about is, right now, there's actually been an acceleration of how customers are looking to On-Ramp to the cloud. So when you look at the solution, what's the operational impact of Nutanix Clusters? And that acceleration to the cloud? >> Well, sure. And I think that, is really what we're trying to accomplish here, with this new technology is to take away a lot of the pain, in onboarding to the public cloud. For many customers I talk to, the cloud is aspirational at this point. They may be experimenting. They may have a few applications they've, spun up in the cloud or using a SaaS service. But really getting those core applications, into the public cloud, has been something they've struggled with. And so, by harmonizing the control plan and the data plan, between on-premises and the public cloud, we just completely remove that barrier, and allow that mobility, that's been, something people have really been looking forward to. >> All right, well, Justin, of course, the announcement being with AWS, is the global leader in public cloud. But we've seen the cluster solution, when has been discussed in earlier days, isn't necessarily only for AWS. So, what can you tell us about your customer's adoption with AWS, and maybe what we should look at down the road for clusters with other solutions? >> Yeah, for sure. Now of course, AWS is the global market leader, which is why we're so happy to have this launch event today of clusters on AWS. But with many of our customers, depending on their region, or their regulatory requirements, they may want to work as well, with other providers. And so when we built the Nutanix cluster solution, we were careful not to lock in, to any specific provider. Which gives us options going forward, to meet our customer demands, wherever they might be. >> All right. Well, when we look at cloud, of course, the implications are one of the things we need to think about. We've seen a number of hybrid solutions out there, that haven't necessarily been the most economical. So, what are the financial considerations, when we look at this solution? >> Yeah, definitely. I think when we look at using the public cloud, it's important not to bring along, the same operational mindset, as traditional on-premise infrastructure. And that's the power of the cloud, is the elasticity. And the ability to burst workloads, to grow and to shrink as needed. And so, to really help contain those costs, we've built in this amazing ability, to hibernate workloads. So that customers can run them, when they need them. Whether it's a seasonal business, whether it's something in education, where students are coming and going, for different terms. We've built this functionality, that allows you to take traditional applications that would normally run on-premises 24/7. And give them that elasticity of the public cloud, really combining the best of both worlds. And then, building tooling and automation around that. So it's not just guesswork. We can actually tell you, when to spin up a workload, or where to place a workload, to get the best financial impact. >> All right, Justin, final question for you is, this has been the works on Nutanix working on the cluster solution world for a bit now. What's exciting you, that you're going to be able to bring this to your customers? >> Yeah. There's a lot of new capabilities, that get unlocked by this new technology. I think about a customer I was talking to recently, that's expanding their business geographically. And, what they didn't want to do, was invest capital in building up a new data center, in a new region. Because here in APJ, the region is geographically vast, and connectivity can vary tremendously. And so for this company, to be able to spin up, a new data center effectively, in any AWS region around the world, really enables them to bring the data and the applications, to where they're expanding their business, without that capital outlay. And so, that's just one capability, that we're really excited about. And we think we'll have a big impact, in how people do business. And keeping those applications and data, close to where they're doing that business. >> All right. Well, Justin, thank you so much for giving us a look inside the APJ region. And congratulations to you and the team, on the Nutanix Clusters announcement. >> Thanks so much for having me Stu. >> All right. And thank you for watching I'm Stu Miniman. Thank you for watching theCUBE. (soft music)

>> From around the globe, it's theCUBE. With digital coverage of a special announcement, brought to you by Nutanix. >> Hi, I'm Stu Miniman. And I want to welcome you to this special event that we are doing with Nutanix. Of course, in 2020 many things have changed and that has changed some of the priorities for many companies out there, acceleration of cloud adoption, absolutely has been there. I've talked to many companies that were dipping their toe or thinking about where they were going to the cloud and of course it's rapidly moved to accelerate to be able to leverage work from home, remote contact centers and the like. So we have to think about how we can accelerate what's happening and make sure that our workforce and our customers are all taken care of. So at one of the front seats of this is of course companies working to help modernize customers out there and Nutanix is part of that discussion. So I want to welcome to join us for this special discussion of cloud and Nutanix, I've two of our CUBE alumnis. First of all, we have Monica Kumar, she's the Senior vice President of Product with Nutanix and Tarkan Maner, who's a relative newcomer, second time on theCUBE in his new role, many-time guest previously. Tarkan is the Chief Commercial Officer with Nutanix. Monica and Tarkan, thank you so much for joining us. >> Thank you so much. So happy to be back on theCUBE. >> Yeah, Thank you. >> All right, so Tarkan as I was teeing up, we know that IT staffs in general, CIO specifically, and companies overall, are under a lot of pressure in general, but in 2020, there are new pressures on them. So why don't you explain to us the special cloud announcement, tell us what's Nutanix's launching and why it's so important today. >> So first of all, thank you. Glad to be here with Monica. Basically, you and I spent some time with a few customers in the past few weeks and months. I'll tell you the things in our industry are changing at a pace that we've never seen before, especially with this pandemic backdrop as we're going through. And obviously all the economic challenges that creates beyond the obviously health challenges and across the globe, all the pain it creates, but also create some opportunities for our customers and partners to deliver solutions to our enterprise customers and commercial customers and public sector customers in multiple industries. From healthcare, obviously very importantly, to manufacturing, to supply chains and to all the other industries, including financial services and public sector again. So in that context and Monica knows this well as she's our leader in our strategy, we're putting lots of effort in this new multi-cloud strategy as a company. As you know Stu well, Nutanix wrote the book in digital infrastructures with its own hyperconverged infrastructure story. Now they're taking that next level via our data center solutions, via DevOps solutions and end user computer solutions now in multi-cloud fashion, working with partners like AWS. So in this launch, we have our new hybrid cloud infrastructure, Nutanix Clusters product now available on AWS. We are super excited. We have more than 20 tech firms and customers and partners at senior executive level support in this big launch. Timing is usually important because of this pandemic backdrop. And the goal is obviously to help our customers save money, focus on what's important for them, save money for them and making sure they streamline their IT operations. So it's a huge launch for us and we're super excited about it. >> Yeah, and the one thing I would add to what Tarkan said Stu is, look, we talked to a lot of customers and obviously cloud is the constant in terms of enabling innovation. But I think more with COVID, what's on top of mind is also how do we use cloud for innovation, but really be intelligent about cost optimization. So with this new announcement, what we're excited about is we're making really a hybrid cloud a reality across public and private cloud, but also making sure customers get the cost efficiency they need when they're deploying the solution. So we are super excited to bring true hybrid cloud offering with AWS to the market today. Well, I can tell you Nutanix Clusters is absolutely one of the exciting technologies I've enjoyed watching and getting ready for. And of course, a partnership with the largest public cloud player out there, AWS, is really important. When I think about Nutanix from the earliest days, the word that we always used for the HCI space in Nutanix specifically, was simplicity. Anybody in the tech space know that true simplicity is really hard to do. When I think about cloud, when I think about multi-cloud, simplicity's not the first thing that I think of. So Tarkan, help us connect, how is Nutanix going to extend the simplicity that it's done for so long now in the data center into places like AWS with this solution? >> So, Stu, you're right on, spot on. Look, Monica and I spend a lot of time with our customers. One thing about an Nutanix executive team we're very customer driven, and I'm not just saying this to make a point. We really spent tons of time with them because our solutions are basically so critical for them to run their businesses. So just recently, I was with a senior executive of an airline right before that Monica and I spent time with one of the largest banks in the world in France, in Paris, right before pandemic, we were actually traveling, talking to not only the CIO, the Chief Operating Officer on one of these huge banks, and the biggest issue was how these companies are trying to basically adjust their plans, business plans. I'm not talking about tech plans, IT plans, the business plans around this backdrop that the economic stress and obviously now pandemic is in a big way. One of the CIOs told me, it was an airline executive, "Look, Tarkan, in the next 12 months, my business might be half of what it is today. And I need to do more with less in so many different ways, while I'm cutting cost." So it's a tough time. So in that context is to, you're actually right, multi-cloud is a difficult proposition, but it's critical for these companies to manage their cost structures across multiple operating models. Cloud to us is not a destination. It's a means to an end. It is an operating model. At the end of the day, the differentiation is through the software. The unique software that we provide from digital infrastructures to deliver end to end discreet data center solutions, DevOps solutions for developers, as well as for end user computing individuals, to make you sure to take advantage of these VDI desktop-as-a-service capability. So in that context, what we're providing now, to these CIOs who are going through this difficult time is a platform in which they can move their workloads from cloud to cloud based on their needs, the freedom of choice. Look, one of these big banks that Monica and I visited in France, huge global bank, they have a workloads on AWS, they have workloads on Azure, they have workloads on Google, they have workloads on Trans Telecom, the local SP, they have workloads in Germany, they have workloads on cloud service providers in Asia, in Taiwan and other locations, On top of that, they're also using Nutanix on-prem as well as Nutanix cloud, our own cloud services for DR. And for them, this is not just a destination, this is an operating model. So the biggest request from them is, "Look, can you guys make this cost effective? Can we use all these operating models and move our data and applications from cloud to cloud?" In simple terms, can we get some flexibility with commits as well as with the credits they paid for so far? And those are the things we're working on, and I'm sure Monica is going to get a little bit more into detail as we talk though this. We're super excited to start this journey with AWS with this launch, but we're not going to stop there. Our goal is, we just discussed it with Monica earlier, provide freedom of choice across multiple clouds both on-prem and off-prem for our customers to cut costs and to focus on what's important for them. >> Yeah, and I would just add to sum it up, we are really simplifying the multi-cloud complexity for our customers. And I can go into more details but that's really the gist of it. Is what Nutanix is doing with this announcement and more coming up in the future. >> Well, Monica, when I think about customers and how do they decide what stays in their data center, what goes into the public cloud, it's really their application portfolio. I need to look at my workloads, I need to look at my skillset. So when I look at the Cluster solution, what are some of the key use cases? What workloads are going to be the first ones that you expect or you're having customers use with it today? >> Sure, and as we talk to customer too, there's clearly few key use cases that they've been trying to build a hybrid strategy around. The first few ones are bursting into cloud. In case of sudden demand, how do I burst and scale my, let's say, VDI environment or database environment into the cloud? So that's clearly one that many of our customers want to be able to do simply and without having to incur this extreme complexity of managing these environments. Number two, it's about DR. And we saw it with COVID, business continuity became a big deal for many organizations. They weren't prepared for it. So the ability to actually spin up your applications and data in the cloud seamlessly in case of a disaster, that's another big use case. The third one, which many customers talk about is can I lift and shift my applications as is into the cloud without having to rewrite a single line of code or without having to rewrite all of it? That's another one. And last but not least, the one that we're also hearing a lot about is how do I extend my current applications by using cloud native services that are available on public cloud? So those are four, there's many more, of course, but in terms of workloads, I mentioned two examples, VDI, which is virtual desktop infrastructure, end user computing and also databases. More and more of our customers don't want to invest, in again, having on premises data center assets, sitting there idly and wait for when the capacity surges, the demand for capacity surges, they want to be able to do that in the cloud. So I'd say those are the few use cases and workloads. One thing I want to go back to, what Tarkan was talking about, really there are three key reasons why the current hybrid cloud solutions haven't really panned out for customers. Number one, it's having a unified management environment across public and private cloud. There's a few solutions out there, but none of them have proved to be simple enough to actually put into real execution. With Nutanix, the one thing you can do is literally build a hybrid cloud within under an hour. Under an hour, you can spin up Nutanix Clusters which you have on premises, the same exact Cluster in Amazon. Under one hour. There you go. And you have the same exact management plane that we offer on-prem that now can manage your AWS Nutanix Clusters. It's that easy, right? And then you can easily move your data and applications across, if you choose to. You want to move and burst into cloud, public cloud? Do it. You want to keep some stuff on-prem? Do it. If you want to develop in the cloud, do it. Want to keep production on-prem, do it. Single management plane, seamless mobility. And the third point is about cost. Simplicity of managing the costs making sure you know how are you going to incur costs? How about if you can hibernate your AWS cluster when you're not using it? We have the capability now in our software to do that. How about knowing where to place, which workload, which workload goes into public node, which stays on-premises. We have an amazing tool called Beam that gives the customers that ability to assess which is the right cloud for the right workload. So I can go on and on about this, we've talked to so many customers, but this is in a nutshell, the use cases and workloads that we are delivering to customers right out the gate. >> Well, Monica, I'd love to hear a little bit about the customers that have had an early access to this. What customer stories can you share? Understand, of course, you're probably going to need to anonymize, but I'd like to understand how they've been leveraging Clusters, the value that they're getting from it. >> Absolutely. We've been working with a number of customers. And I'll give you a few examples. There's a customer in Australia. I'll start with that. And they basically run a big event that happens every five years for them. And that they have to scale something to 24 million people. Now imagine if they have to keep capacity on site, anticipating the needs for five years in a row. Well, they can't do that. And the big event is going to happen next year for them. So they're getting ready with our Clusters to really expand the VDI environments into the cloud in a big way with AWS. So from Nutanix on-prem to AWS and expand VDI and burst into the cloud. So that's one example. That's obviously when you have an event driven capacity bursting into the cloud. Another customer who is in the insurance business. For them DR Is of course very important. I mean, DR is important for every industry and every business, but for them they realize that they need to be able to transparently run their applications in the case of a disaster on the cloud. So they've been using Nutanix Clusters with AWS to do that. Another customer is looking at lifting and shifting some of their database applications into AWS with Nutanix, for example. And then we have yet another customer who's looking at retiring a part of the data center estate and moving that completely to AWS with Nutanix as a backbone, Nutanix Clusters as the backbone. I mean, and we have tons of examples of customers who during COVID, for example, were able to burst capacity and spin up remote, hundreds and thousands of remote employees using Clusters into AWS cloud, using Citrix also by the way, as the desktop provider. So again, I can go on, we have tons of customers. There's obviously a big demand for this solution because now it's so easy to use. We have customers really surprised going, "Wait, I have built a whole hybrid cloud within an hour? And I was able to scale from six nodes to 16 nodes just like that on AWS cloud from on prem six nodes to 16 and AWS cloud? Our customers are really, really pleasantly surprised with the ease of use and how quickly they can scale using Clusters in AWS. >> Yeah, Tarkan, I have to imagine that this is a real change for the conversations that you have with customers. I mean, Nutanix has been partnering with AWS for a number of years. I remember the first time that I saw Nutanix at the re:Invent show, but cloud is definitely front and center in a lot of your customer's conversations. So with your partners, with your customers, has to be just a whole different aspect to the conversations that you can have. >> Absolutely, Stu. As you heard from Monica too, as I mentioned earlier, this is not just a destination for the customers. I know you using these buzzwords, at the end of day, it's an operating model. It's an operating model they want to take advantage of to cut costs and do more with less. So in that context, as you heard even in this conversation, there isn't any pain point in this. Like, again, being able to move the workloads from location to location, cost-optimize those things, provide a streamlined operations, again, as Monica suggested, making the apps and the data related to those apps mobile, and obviously provide built-in networking capabilities, all those capabilities make it easier for them to cut costs. So what we're hearing constantly from the enterprises is, small and large, private sector and public sector, nothing different, clearly they have options, they want to have the freedom of choice, some of these workloads are going to run on-prem, some of them off-prem and off-prem is going to have tons of different variations. So in that context, as I mentioned earlier, we have our own cloud as well. We provide 20 plus SKUs to 17,000 customers around the world. There's a $2 billion software business run rate as you know and a lot of those customers, on-prem customers, now are also coming to our own cloud services with cloud partners we have our own cloud services with our own billing, payments, logistics, and service capabilities, fit a credit card, you can do DR it's actually come with this service to Nutanix itself. But some of these customers also want to be able to go to AWS or Azure or to a local service provider. Sometimes as US companies we think US only, but think about this, this is a global phenomenon. I have customers in India. We have customers in Australia as Monica talked about. In China, in Japan, in Germany. And some of these enterprise customers, public sector customers, they want a DR, Disaster Recovery as a service to a local service provider within the country. Because of the new data governance laws and security concerns, they don't want the data and apps to go outside of the boundaries of the country, in some cases in the same town. If you're in Switzerland, forget about the country, the same city. So we want to make sure we give capabilities to customers, use the cloud as an operating model the way they want. And as part of this, Stu, we're not alone on this. We can not do this alone. We have tremendous level of partner support as you're going to see the announcements from HP as one of our key partners, Lenovo, AMD, Intel, Fujitsu, Citrix for end user computing, we're partnering with Palo Alto Networks for security, a slew of partners, as you know we support VMware ESXi. We have partners like Red Hat who's done tons of work in the Linux front, we partnered with IBM, we partnered with Dell. So the ecosystem makes it so much easier for our customers, especially in this pandemic backdrop. And I think what you're going to see from Nutanix, more partners, more customer proof points to help the customers at end of the day to cut costs in this typical backdrop. Especially for the next 24 months, I think what you're going to see is tremendous, so to speak, adoption of this multi-cloud approach that we're focusing on right now. >> Yeah. And let me add, I know a partner list is long. So, Tarkan also we have the global size, of course, the Wipro and HCL and TCS and Capgemini and Zensar, you name it all. We're working with all of them to bring Clusters based solutions to market. And for the entire Nutanix stack, also partners like Equinix and Yotta. So it's a long list of partnerships. The one thing I did want to bring up Stu which I forgot to mention earlier and Tarkan reminded me, is our superior architecture. So why is it that Nutanix can deliver this now to customers? I mean, our customers have been trying to build hybrid cloud for a little while now and work across multiple clouds and we know it's been complex. The reason why we are able to deliver this in the way we are, is because of our architecture. The way we've architected Clusters with AWS it's a built-in native network integration. And what that means is if your customer and end user who's a practitioner, you can literally see the Nutanix VMs in the same space as Amazon VMs. So for a customer, it's in the exact same space, it's really easy to then use other AWS services and we bypass any complex and latency issues with networking because we're exactly part of AWS VPC for the customer. And also, the customers can use by the way, their Amazon credits with the way we've architected this. We allow for bringing your own license, by the way, that's the other true part about, simplicity is same license that our customers use on-premises today for Nutanix can be brought exactly the same way to AWS, if they choose to. And, of course, we do also offer other licensing models that are cloud only, but I want to point out that BYOL is, is something that we're very proud of. It's truly enabling bring your own license to AWS cloud in this case. >> Well, it's interesting, Monica. Of course, one of the things everybody's watched of Nutanix over the last few years is that move from an appliance primarily to a software model and as an industry as a whole, it's much more moving to the cloud model for pricing. And it sounds like that's the primary model with some flexibility and options that you have when you're talking about the Clusters solution here, is that correct? >> Yeah, we also offer the pay as you go model of course, on cloud it's popular. So customers can decide they just want to pay for the amount they use, that's fine, or they can bring their existing on-prem license to AWS, or we also have a commit model where they commit for a certain capacity for the year and they go with that. So we have two or three different kinds of models. Again, going with the freedom of choice for our customers, we offer them different models they can choose from. But to me, the best part is to bring own license model. That's again, a true hybrid pricing model here. They can choose to use Nutanix where they want to. >> Yeah, well, and, and Monica, I'm glad you brought up some of the architectural pieces here. Because you talked about all the partners that you have out there, if I'm sitting in the partner world, I've been heard nothing over the last few years, but I've been inundated by all the hybrid solutions. So every public cloud provider, including AWS now, is talking about hybrid solutions. You've got virtualization players, infrastructure players, all talking out there. So architecture, you talked a bit about, anything else, key differentiators that you want people to understand as what sets Nutanix apart from the crowd when it comes to hybrid cloud? >> Well, like I said, it's because of our architecture, you can build a hybrid cloud in under an hour. I mean, prove to me if you can do with other providers. And again, I don't mean that, having that ego, but really, honestly for our customers, it's all about how can we speed up a customer's experience to cloud. So building a cloud under an hour, being able to truly manage it with a single plane, being able to move apps and data with one click in many cases and last but not least the license portability, all of that together, I think the way, Dheeraj our CEO sums it and Tarkan have talked about this is, we may not have been the first to market, but we believe we're the best to market in this space today. That's what I would say. >> Now, Tarkan, I'd love to hear a little bit of the vision. So as Monica alluded to, anybody that digs underneath the covers it's bare metal offerings from the cloud providers that are enabling this technology. There was a certain partnership that AWS had that enabled this and now you're taking advantage of it. When you look at Clusters going forward, give us a little bit, what should we be looking for when it comes to AWS and maybe even beyond? >> Thank you, Stu, actually spot on question. Most companies in this space, they follow these buzzwords like, "Oh, multi-cloud." And when you drill-down and you find out, okay, you support two cloud services and you actually own some kind of a marketplace and you're one of the 19,000 services, you don't see this as a multi-cloud. Our view is complete freedom of choice. So our vision includes a couple of our private clouds, government cloud success with our customers, with enterprise, commercial and public sector customers also delivered to them choice with Nutanix's own cloud, as I mentioned earlier, with our own billing payment, logistics capabilities starting with DR as a service, disaster recovery as a service. But take that next level, the database as a service, VDI, desktop as a service and other services that we deliver. But on top of that, also as Monica talked about earlier, partnerships we have with service providers like Yotta in India, work going on with SoftBank in Japan, work going on with OVH in France and multiple countries that we're building this XSP service provider- customer relationships, give those international customers choice within their own local region in their own country, in some cases, even in their city where they are making sure the network latency is not an issue, security, data governance is not an issue. And obviously, third leg of this multi legged stool is hyperscalers themselves, like AWS. AWS has been a phenomenal partner working with Doug Hume, Matt Garmin, the executive team under Andy Jassy and Jeff Bezos they're just super partners, obviously that bare metal service capability is huge differentiator and typical AWS simplicity, and obviously data simplicity coming together, but giving choice to our customers has we move forward, obviously our customers have a multi-cloud strategy. So I'm reading an amazing book called "Silk Roads." It's an amazing book. I strongly suggest you all read it. It's all talking about partnerships. Throughout history, those empires, those countries who've been successful, partnered well, connect dots well. So that's what we're trying to learn from our own history, connecting the dots with the customers and partners as we talked about earlier, working with companies like Wipro and we all deliver an end user computing service called desktop-as-a-service virtual desk, database as a service, digital data services we have, few other new services started in HCL and others. So all these things come up together as a complete end to end strategy with our partners. So we want to make sure as we move forward, in upcoming weeks and months, your going to see these announcements coming up one partner at a time and obviously we're going to measure success one customer at a time as we move forward with this strategy. >> All right, so Monica, you mentioned that if you were an existing Nutanix customer, you can spin up in the public cloud in under an hour, I guess final the question I have for you is number one, if I'm not yet a Nutanix customer, is this something I could start in the public cloud and leverage some capabilities and whether I'm an existing customer or a prospect, how do I get started with Nutanix Clusters? >> Absolutely, we're all about making it easy for our customers to get started. So in fact, I know seeing is believing, so if you go to nutanix.com today, you'll see we have a link there for something called a test drive. So we are giving our prospects and customers the ability to go try this out, either just take a tour or even do a 30 day free trial today. So they can try it out, they can just get spun up in the cloud completely and then connect on premises if they choose to, or if they just sustain public cloud only with Nutanix, that's absolutely the customer choice. And I would say, this is really only the beginning for us as Tarkan saying. Our future, I mean, I'm just really super excited about our feature and how we're going to enable customers to use cloud for innovation going forward in a really simple manner that's cost efficient for our customers. >> All right. Well, Monica and Tarkan, thank you so much for sharing the updates. Congratulations to the team on bringing this solution out. And as you said, just the beginning so we look forward to talking to you, your partners and your customers going forward. >> Thank you so much. >> Thank you, Stu, thank you, Monica. >> All right, for Tarkan and Monica, I'm Stu Miniman with theCUBE. Thank you as always for watching this special Nutanix announcement. (upbeat music)

>> From theCUBE Studios in Palo Alto in Boston, connecting with thought leaders all around the world, this is theCUBE Conversation. >> Hey, everybody, this is Dave Vellante, and welcome to this CXO Series. As you know, I've been running this series discussing major trends and CXOs, how they've navigated through the pandemic. And we've got some good news and some bad news today. And Ed Walsh is here to talk about that. Ed, how you doing? Great to see you. >> Great seeing you, thank you for having me on. I really appreciate it. So the bad news is Ed Walsh is leaving IBM as the head of the storage division (indistinct). But the good news is, he's joining a new startup as CEO, and we're going to talk about that, but Ed, always a pleasure to have you. You're quite a run at at IBM. You really have done a great job there. So, let's start there if we can before we get into the other part of the news. So, you give us the update. You're coming off another strong quarter for the storage business. >> I would say listen, they're sweet, heartily, but to be honest, we're leaving them in a really good position where they have sustainable growth. So they're actually IBM storage in a very good position. I think you're seeing it in the numbers as well. So, yeah, listen, I think the team... I'm very proud of what they were able to pull off. Four years ago, they kind of brought me in, hey, can we get IBM storage back to leadership? They were kind of on their heels, not quite growing, or not growing but falling back in market share. You know, kind of a distant third place finisher, and basically through real innovation that mattered to clients which that's a big deal. It's the right innovation that matters to the clients. We really were able to dramatically grow, grow all different four segments of the portfolio. But also get things like profitability growing, but also NPS growing. It really allowed us to go into a sustainable model. And it's really about the team. You heard I've talked about team all the time, which is you get a good team and they really nailed great client experiences. And they take the right offerings and go to market and merge it. And I'll tell you, I'm very proud of what the IBM team put together. And I'm still the number one fan and inside or outside IBM. So it might be bittersweet, but I actually think they're ready for quite some growth. >> You know Ed, when you came in theCUBE, right after you had joined IBM, a lot of people are saying, Ed Walsh joined an IBM storage division to sell the division. And I asked you on theCUBE, are you there to sell division? And you said, no, absolutely not. So it's always it seemed to me, well, hey, it's good. It's a good business, good cash flow business, got a big customer base, so why would IBM sell it? Never really made sense to me. >> I think it's integral to what IBM does, I think it places their client base in a big way. And under my leadership, really, we got more aligned with what IBM is doing from the big IBM right. What we're doing around Red Hat hybrid multi cloud and what we're doing with AI. And those are big focuses of the storage portfolio. So listen, I think IBM as a company is in a position where they're really innovating and thriving, and really customer centric. And I think IBM storage is benefiting from that. And vice versa. I think it's a good match. >> So one of the thing I want to bring up before we move on. So you had said you were seeing a number. So I want to bring up a chart here. As you know, we've been using a lot of data and sharing data reporting from our partner. ETR, Enterprise Technology Research, they do quarterly surveys. They have a very tight methodology, it's similar to NPS. But it's a net score, we call it methodology. And every quarter they go out and what we're showing here is the results from the last three quarter, specific to IBM storage and IBM net score in storage. And net scores is essentially, we ask people are you spending more, are you spending less, we subtract the less from the more and that's the net score. And you can see when you go back to the October 19, survey, you know, low single digits and then it dipped in the April survey, which was the height of the pandemic. So this was this is forward looking. So in the height of the pa, the lockdown people were saying, maybe I'm going to hold off on budgets. But then now look at the July survey. Huge, huge up check. And I think this is testament to a couple of things. One is, as you mentioned, the team. But the other is, you guys have done a good job of taking R&D, building a product pipeline and getting it into the field. And I think that shows up in the numbers. That was really a one of the hallmarks of your leadership. >> Yeah, I mean, they're the innovation. IBM is there's almost an embarrassment of riches inside. It's how do you get in the pipeline? We went from a typically about for four years, four and a half year cycles, not a two year cycle product cycle. So we're able to innovate and bring it to market much quicker. And I think that's what clients are looking for. >> Yeah, so I mean, you brought a startup mentality to the division and of course now, cause your startup guy, let's face it. Now you're going back to the startup world. So the other part of the news is Ed Walsh is joining ChaosSearch as the CEO. ChaosSearches is a local Boston company, they're focused on log analytics but more on we're going to talk about that. So first of all, congratulations. And tell us about your decision. Why ChaosSearch? And you know where you're out there? >> Yeah, listen, if you can tell from the way I describe IBM, I mean, it was a hard decision to leave IBM, but it was a very, very easy decision to go to Chaos, right. So I knew the founder, I knew what he was working on for the last seven years, right. Last five years as a company, and I was just blown away at their fundamental innovation, and how they're really driving like how to get insights at scale from your data lake in the cloud. But also and also instead, and statements slash cost dramatically. And they make it so simple. Simply put your data in your S3 or really Cloud object storage. But right now, it's, Amazon, they'll go the rest of clouds, but just put your data in S3. And what we'll do is we'll index it, give you API so you can search it and query it. And it literally brings a way to do at scale data analysts. And also login analytics on everything you just put into S3 basically bucket. It makes it very simple. And because they're really fundamental, we can go through it. Fundamental on hard technology that data layer, but they kept all the API. So you're using your normal tools that we did for Elastic Search API's. You want to do Glyfada, you want to do Cabana, or you want to do SQL or you want to do use Looker, Tableau, all those work. Which is that's a part of it. It's really revolutionary what they're doing as far as the value prop and we can explain it. But also they made it evolution, it's very easy for clients to go. Just run in parallel, and then they basically turn off what they currently have running. >> So data lakes, really the term became popular during the sort of early big data, Hadoop era. And, Hadoop obviously brought a lot of innovation, you know, leave the data where it is. Bring the compute to the data, really launched the Big Data initiative, but it was very complicated. You had, MapReduce and and elastic MapReduce in the cloud. And, it really was a big batch job, where storage was really kind of a second class citizen, if you will. There wasn't a lot of real time stuff going on. And then, Spark comes in. And still there's this very complicated situation. So it's sounds like, ChaosSearch is really attacking that problem. And the first use case, it's really going after is log analytics. Explain that a little bit more, please. >> Yeah, so listen, they finally went after it with this, it's called a data lake engine for scalable and we'll say log analytics firstly. It was the first use case to go after it. But basically, they allows for log analytics people, everyone does it, and everyone's kind of getting to scale with it, right. But if you asked your IT department, are you even challenged with scale, or cost, or retention levels, but also management overlay of what they're doing on log analytics or security log analytics, or all this machine data they're collecting? The answer be absolutely no, it's a nightmare. It starts easy and becomes a big, very costly application for our environments. And what Chaos does is because they deal with a real issue, which is the data layer, but keep the API's on top. And so people easily use the data insights at scale, what they're able to do is very simply run in parallel and we'll save 80% of your cost, but also get better data retention. Cause there's typically a trade off. Clients basically have this trade off, or it gets really expensive. It gets to scale. So I should just retain less. We have clients that went from nine day retention and security logs to literally four and five days. If they didn't catch it in that time, it was too late. Now what they're able to do is, they're able to go to our solution. Not change what they're doing applications, because you're using the same API's, but literally save 80% and this is millions and 10s of millions of dollars of savings, but also basically get 90 day retention. There's really limitless, whatever you put into your S3 bucket, we're going to give you access to. So that alone shows you that it's literally revolutions that CFO wins because they save money. The IT department wins because they don't that wrestle with this data technology that wasn't really built. It is really built 30 years ago, wasn't built for this volume and velocity of data coming in. And then the data analytics guys, hey, I keep my tool set but I get all the retention I want. No one's limiting me anymore. So it's kind of an easy win win. And it makes it really easy for clients to have this really big benefit for them. And dramatic cost savings. But also you get the scale, which really means a lot in security login or anything else. >> So let's dig into that a little bit. So Cloud Object Storage has kind of become the de facto bucket, if you will. Everybody wants it, because it's simple. It's a get put kind of paradigm. And it's cheap, but it's also got performance issues. So people will throw cash at the problem, they'll have to move data around. So is that the problem that you're solving? Is it a performance? You know, problem is it a cause problem or both? And explain that a little bit. >> Yeah, so it's all over. So basically, if you were building a data lake, they would like to just put all their data in one very cost effective, scalable, resilient environment. And that is Cloud Object Storage, or S3, or every cloud has around, right? You can do also on prem, everyone would love to do that. And then literally get their insights out of it. But they want to go after it with our tools. Is it Search or is it SQL, they want to go after their own tools. That's the vision everyone wants. But what everyone does now is because this is where the core special sauce what ChaosSearch provides, is we built from the ground up. The database, the indexing technology, the database technology, how to actually make your Cloud object storage a database. We don't move it somewhere, we don't cash it. You put it in the inside the bucket, we literally make the Cloud object storage, the database. And then around it, we basically built a Chaos fabric that allows you to spin up compute nodes to go at the data in different ways. We truly have separated that the data from the compute, but also if a worker nodes, beautiful, beauty of like containerization technology, a worker nodes goes away, nothing happens. It's not like what you do on Prem. And all sudden you have to rebuild clusters. So by fundamentally solving that data layer, but really what was interesting is they just published API's, you mentioned put and get. So the API's you're using cloud obvious sources of put and get. Imagine we just added to that API, your Search API from elastic, or your SQL interface. It's just all we're doing is extending. You put it in the bucket will extend your ability to get after it. Really is an API company, but it's a hard tech, putting that data layer together. So you have cost effectiveness, and scale simultaneously. But we can ask for instance, log analytics. We don't cash, nothing's on the SSD, nothing's on local storage. And we're as fast as you're running Elastic Search on SSDs. So we've solved the performance and scale issues simultaneously. And that's really the core fundamental technology. >> And you do that with math, with algorithms, with machine learning, what's the secret sauce? Yeah, we should really have I'll tell you, my founder, just has the right interesting way of looking at problems. And he really looked at this differently and went after how do you make a both, going after data. He really did it in a different way, and really a modern way. And the reason it differentiates itself is he built from the ground up to do this on object storage. Where basically everyone else is using 30 year old technology, right? So even really new up and coming companies, they're using Tableau, Looker, or Snowflake could be another example. They're not changing how the data stored, they always have to move it ETL at somewhere to go after it. We avoid all that. In fact, we're probably a pretty good ecosystem players for all those partners as we go forward. >> So your talking about Tom Hazel, you're founder and CTO and he's brought in the team and they've been working on this for a while. What's his background? >> Launched Telkom, building out God boxes. So he's always been in the database space. I can't do his in my first day of the job, I can't do justice to his deep technology. There's a really good white paper on our website that does that pretty well. But literally the patent technology is a Chaos index, which is a database that it makes your object storage, the database. And then it's really the chaos fabric that puts around in the chaos refinery that gives you virtual views. But that's one solution. And if you look for log analytics, you come in log in and you get all the tools you're used to. But underneath the covers, were just saving about 80% of overall cost, but also almost limitless retention. We see people going from literally have been reduced the number of logs are keeping because of cost, and complexity, and scale, down to literally a very small amount and going right back at nine days. You could do longer, but that's what we see most people go into when they go to our service. >> Let's talk about the market. I mean, as a startup person, you always look for large markets. Obviously, you got to have good tech, a great team. And you want large markets. So the, space that you're in, I mean, I would think it started, early days and kind of the decision support. Sort of morphed into the data warehouse, you mentioned ETL, that's kind of part of it. Business Intelligence, it's sort of all in there. If you look at the EDW market, it's probably around 18 to 20 billion. Small slice of that is data lakes, maybe a billion or a billion plus. And then you got this sort of BI layer on top, you mentioned a lot of those. You got ETL, you probably get up into the 30,35 billion just sort of off the top of my head and from my historical experience and looking at these markets. But I have to say these markets have traditionally failed to live up to the expectations. Things like 360 degree views of the customer, real time analytics, delivering insights and self service to the business. Those are promises that these industries made. And they ended up being cumbersome, slow, maybe requiring real experts, requiring a lot of infrastructure, the cloud is changing that. Is that right? Is that the way to look at the market that you're going after? You're a player inside of that very large team. >> Yeah, I think we're a key fundamental component underneath that whole ecosystem. And yes, you're seeing us build a full stack solution for log analytics, because there's really good way to prove just how game changing the technology is. But also how we publishing API's, and it's seamless for how you're using log analytics. Same thing can be applied as we go across the SQL and different BI and analytic type of platforms. So it's exactly how we're looking at the market. And it's those players that are all struggling with the same thing. How they add more value to clients? It's a big cost game, right? So if I can literally make your underlying how you store your data and mix it literally 80% more cost effective. that's a big deal or simultaneously saving 80% and give you much longer retention. Those two things are typically, Lily a trade off, you have to go through, and we don't have to do that. That's what really makes this kind of the underlying core technology. And really I look at log analytics is really the first application set. But or if you have any log analytics issues, if you talk to your teams and find out, scale, cost, management issues, it's a pretty we make it very easy. Just run in parallel, we'll do a PLC, and you'll see how easy it is you can just save 80% which is, 80% and better retention is really the value proposition you see at scale, right. >> So this is day zero for you. Give us the hundred day plan, what do you want to accomplish? Where are you going to focus your priorities? I mean, obviously, the company's been started, it's well funded, but where are you going to focus in the next 100 days? >> No, I think it's building out where are we taking the next? There's a lot of things we could do, there's degrees of freedom as far as where we'd go with this technology is pretty wide. You're going to see us be the best log analytic company there. We're getting, really a (mumbling) we, you saw the announcement, best quarter ever last quarter. And you're seeing this nice as a service ramp, you're going to see us go to VPC. So you can do as a service with us, but now we can put this same thing in your own virtual private data center. You're going to see us go to Google, Azure, and also IBM cloud. And the really, clients are driving this. It's not us driving it, but you're going to see actually the client. So we'll go into Google because we had a couple financial institutions that are saying they're driving us to go do exactly that. So it's more really working with our client sets and making sure we got the right roadmap to support what they're trying to do. And then the ecosystem is another play. How to, you know, my core technology is not necessarily competitive with anyone else. No one else is doing this. They're just kind of, hey, move it here, I'll put it on this, you know, a foundational DV or they'll put it on on a presto environment. They're not really worried about the bottom line economics, which is really that's the value prop and that's the hard tech and patented technology that we bring to this ecosystem. >> Well, people are definitely worried about their cloud bills. The the CFO saying, whoa, cause it's so easy to spin up, instances in the cloud. And so, Ed it really looks like you're going after a real problem. You got some great tech behind you. And of course, we love the fact that it's another Boston based company that you're joining, cause it's more Boston based startups. Better for us here at the East Coast Cube, so give us a give us your final thoughts. What should we look for? I'm sure we're going to be being touched and congratulations. >> No, hey, thank you for the time. I'm really excited about this. I really just think it's fundamental technology that allows us to get the most out of everything you're doing around analytics in the cloud. And if you look at a data lake model, I think that's our philosophy. And we're going to drive it pretty aggressively. And I think it's a good fundamental innovation for the space and that's the type of tech that I like. And I think we can also, do a lot of partnering across ecosystems to make it work for a lot of different people. So anyway, so I guess thank you very much for the time appreciate. >> Yeah, well, thanks for coming on theCUBE and best of luck. I'm sure we're going to be learning a lot more and hearing a lot more about ChaosSearch, Ed Walsh. This is Dave Vellante. Thank you for watching everybody, and we'll see you next time on theCUBE. (upbeat music)

>> From around the globe, it's theCUBE. With digital coverage, have a special announcement, brought to you by Nutanix. >> Hi, I'm Stu Miniman. And I want to welcome you to this special event that we are doing with Nutanix. Of course, in 2020 many things have changed and that has changed some of the priorities for many companies out there, acceleration of cloud adoption, absolutely have been there. I've talked to many companies that were dipping their toe or thinking about where they were going to the cloud and of course it's rapidly moved to accelerate to be able to leverage work from home, remote contact centers and the like. So we have to think about how we can accelerate what's happening and make sure that our workforce and our customers are all taken care of. So at one of the front seats of this is of course companies working to help modernize customers out there and Nutanix is part of that discussion. So I want to welcome to join us for this special discussion of cloud and Nutanix, I've two of our CUBE alumnis. First of all, we have Monica Kumar, she's the Senior vice President of Product with Nutanix and Tarkan Maner, who's a relative newcomer, second time on theCUBE in his new role, many-time guest previously. Tarkan is the Chief Commercial Officer with Nutanix. Monica and Tarkan, thank you so much for joining us. >> Thank you so much. So happy to be back on theCUBE. >> Yeah, Thank you. >> All right, so Tarkan as I was teeing up, we know that IT staffs in general, CIO specifically, and companies overall, are under a lot of pressure in general, but in 2020, there are new pressures on them. So why don't you explain to us the special cloud announcement, tell us what's Nutanix's launching and why it's so important today. >> So first of all, thank you. Glad to be here with Monica. Basically, you and I spent some time with a few customers in the past few weeks and months. I'll tell you the things in our industry are changing at a pace that we've never seen before, especially with this pandemic backdrop as we're going through. And obviously all the economic challenges that creates beyond the obviously health challenges and across the globe, all the pain it creates, but also create some opportunities for our customers and partners to deliver solutions to our enterprise customers and infomercial customers and public sector customers in multiple industries. From healthcare, obviously very importantly, to manufacturing, to supply chains and to all the other industries, including financial services and public sector again. So in that context and Monica knows this well as she's our leader in our strategy, we're putting lots of effort in this new multi-cloud strategy as a company. As you know too well, Nutanix wrote the book in digital infrastructures with its own hybrid infrastructure story. Now they're taking that next level via our data center solutions, via DevOps solutions and end user computer solutions now in multi-cloud fashion, working with partners like AWS. So in this launch, we have our new multi-cloud infrastructure, clusters product now available on AWS. We are super excited. We have more than 20 tech firms and customers and partners at senior executive level support in this big launch. Timing is usually important because of this pandemic backdrop. And the goal is obviously to help our customers save money, focus on what's important for them, save money for them and making sure they streamline their IT operations. So it's a huge launch for us and we're super excited about it. >> Yeah, and the one thing I would add to what Tarkan said too is, look, we talked to a lot of customers and obviously cloud is the constant in terms of enabling innovation. But I think more with COVID, what's on top of mind is also how do we use cloud for innovation, but really be intelligent about cost optimization. So with this new announcement, what we're excited about is we're making really a hybrid cloud a reality across public and private cloud, but also making sure customers get the cost efficiency they need when they're deploying the solution. So we are super excited to bring true hybrid cloud offering with AWS to the market today. >> Well, I can tell you Nutanix cluster is absolutely one of the exciting technologies I've enjoyed watching and getting ready for. And of course, a partnership with the largest public cloud player out there, AWS, is really important. When I think about Nutanix from the earliest days, the word that we always used for the HI space in Nutanix specifically, was simplicity. Anybody in the tech space know that true simplicity is really hard to do. When I think about cloud, when I think about multi-cloud, simplicity's not the first thing that I think of. So Tarkan, help us connect, how is Nutanix going to extend the simplicity that it's done for so long now in the data center into places like AWS with this solution? >> So, Stu, you're right on, spot on. Look, Monica and I spend a lot of time with our customers. One thing about an Nutanix executive team we're very customer driven, and I'm not just saying this to make a point. We really spent tons of time with them because our solutions are basically so critical for them to run their businesses. So just recently, I was with a senior executives of an airline right before that Monica and I spent actually with one of the largest banks in the world in France, in Paris, right before pandemic, we were actually traveling, talking to not only the CIO, the Chief Operating Officer on one of these huge banks, and the biggest issue was how these companies are trying to basically adjust their plans, business plans. I'm not talking about tech plans, IT plans, the business plans around this backdrop that the economic stress and obviously now pandemic is in a big way. One of the CIOs told me, it was an airline executive, "Look, Tarkan, in the next 12 months, my business might be half of what it is today. And I need to do more with less in so many different ways, while I'm cutting cost." So it's a tough time. So in that context is to, you're actually right, multi-cloud is a difficult proposition, but it's critical for these companies to manage their cost structures across multiple operating models. Cloud to us is not a destination. It's a means to an end. It is an operating model. At the end of the day, the differentiation is to the software. The unique software that we provide from digital infrastructures to deliver end to end discreet data center solutions, DevOps solutions for developers, as well as for end user computing individuals, to make you sure to take advantage of these EDI disability service topic capability. So in that context, what we're providing now, to these CIOs who are going through this difficult time is a platform in which they can move their workloads from cloud to cloud based on their needs, the freedom of choice. Look, one of these big banks that Monica and I visited in France, huge global bank, they have a workloads on AWS, they have workloads on Azure, they have workloads on Google, they have workloads on (mumbles), the local XP, they have workloads in Germany, they have workloads on cloud service providers in Asia, in Taiwan and other locations, On top of that, they're also using Nutanix on Prem as well as Nutanix cloud, our own cloud services for BR. And for them, this is not just a destination, this is an operating model. So the biggest request from them is, "Look, can you guys make this cost effective? Can we use all these operating models and move our data and applications from cloud to cloud?" In simple terms, can we get some flexibility with commits as well as with the credits they paid for so far? And those are the things we're working on, and I'm sure Monica is going to get a little bit more into detail as we talk though this. We're super excited to start this journey with AWS with this launch, but we're not going to stop there. Our goal is, we just discussed it with Monica earlier, provide freedom of choice across multiple clouds both on Prem and off Prem for our customers to cut costs and to focus on what's important for them. >> Yeah, and I would just add to sum it up, we are really simplifying the multi-cloud complexity for our customers,. And I can go into more details but that's really the gist of it. Is what Nutanix is doing with this announcement and more coming up in the future. >> Well, Monica, when I think about customers and how do they decide what stays in their data center, what goes into the public cloud, it's really their application portfolio. I need to look at my workloads, I need to look at my skillset. So when I look at the cluster solution, what are some of the key use cases? What workloads are going to be the first ones that you expect or you're having customers use with it today? >> Sure, and as we talk to customer too, there's clearly few key use cases that they've been trying to build a hybrid strategy around. The first few ones are bursting into cloud. In case of sudden demand, how do I burst and scale my let's say a VDI environment or database environment into the cloud? So that's clearly one that many of our customers want to be able to do simply and without having to incur this extreme complexity of managing these environments. Number two, it's about DR. And we saw it with COVID, business continuity became a big deal for many organizations. They weren't prepared for it. So the ability to actually spin up your applications and data in the cloud seamlessly in case of a disaster, that's another big use case. The third one, which many customers talk about is can I lift and shift my applications as is into the cloud without having to rewrite a single line of code or without having to rewrite all of it? That's another one. And last but not least, the one that we're also hearing a lot about is how do I extend my current applications by using cloud native services that's available on public cloud? So those are four, there's many more, of course, but in terms of workloads, I mentioned two examples, VDI, which is virtual desktop infrastructure, and there's a computing and also databases. More and more of our customers don't want to invest, in again, having on premises data center assets, sitting there idlely and wait for when the capacity surges, the demand for capacity surges, they want to be able to do that in the cloud. So I'd say those are the few use cases and workloads. One thing I want to go back to, what Tarkan was talking about, really there're three key reasons why the current hybrid cloud solutions haven't really panned out for customers. Number one, it's having a unified management environment across public and private cloud. There's a few solutions out there, but none of them have proved to be simple enough to actually put into real execution. With Nutanix, the one thing you can do is literally build a hybrid cloud within under an hour. Under an hour, you can spin up new data clusters which you have on premises, the same exact cluster in Amazon. Under one hour. There you go. And you have the same exact management plan that we offer on Prem that now can manage your AWS Nutanix clusters. It's that easy, right? And then you can easily move your data and applications across, if you choose to. You want to move and burst into cloud, public cloud? Do it. You want to keep some stuff on prem? Do it. If you want to develop in the cloud, do it. Want to keep production on prem, do it. Single management plan, seamless mobility. And the third point is about cost. Simplicity of managing the costs making sure you know how are you going to incur costs? How about if you can hibernate your AWS cluster when you're not using it? We have the capability now in our software to do that. How about knowing where to place, which workload, which workload goes into public node, which stays on premises. We have an amazing tool called beam that gives the customers that ability to assess which is the right cloud for the right workload. So I can go on and on about this, we've talked to so many customers, but this is in a nutshell, the use cases and workloads that we are delivering to customers right out the gate. >> Well, Monica, I'd love to hear a little bit about the customers that have had an early access to this. What customer stories can you share? Understand, of course, you're probably going to need to anonymize, but I'd like to understand how they've been leveraging clusters, the value that they're getting from it. >> Absolutely. We've been working with a number of customers. And I'll give you a few examples. There's a customer in Australia. I'll start with that. And they basically run a big event that happens every five years for them. And that they have to scale something to 24 million people. Now imagine if they have to keep capacity on site, anticipating the needs for five years in a row. Well, they can't do that. And the big event is going to happen next year for them. So they're getting ready with our clusters to really expand the VDI environments into the cloud in a big way with AWS. So from Nutanix on prem to AWS and expand VDI and burst into the cloud. So that's one example. That's obviously when you have an event driven capacity bursting into the cloud. Another customer who is in the insurance business. For them DR Is of course very important. I mean, DR is important for every industry and every business, but for them they realize that they need to be able to transparently run their applications in the case of a disaster on the cloud. So they've been using Nutanix clusters with AWS to do that. Another customer is looking at lifting and shifting some of their database applications into AWS with Nutanix, for example. And then we have yet another customer who's looking at retiring a part of the data center estate and moving that completely to AWS with Nutanix as a backbone, Nutanix clusters as the backbone. I mean, and we have tons of examples of customers who during COVID, for example, were able to burst capacity and spin up remote, hundreds and thousands of remote employees using clusters into AWS cloud, using Citrix also by the way, as the desktop provider. So again, I can go on, we have tons of customers. There's obviously a big demand for this solution because now it's so easy to use. We have customers really surprised going, "Wait, I have built a whole hybrid cloud within an hour? And I was able to scale from six nodes to 16 nodes just like that on AWS cloud from on prem six nodes to 16 and AWS cloud? Our customers are really, really pleasantly surprised with the ease of use and how quickly they can scale using clusters in AWS. >> Yeah, Tarkan, I have to imagine that this is a real change for the conversations that you have with customers. I mean, Nutanix has been partnering with AWS for a number of years. I remember the first time that I saw Nutanics at the re:Invent show, but cloud is definitely front and center in a lot of your customer's conversations. So with your partners, with your customers, has to be just a whole different aspect to the conversations that you can have. >> Absolutely, Stu. As you heard from Monica too, as I mentioned earlier, this is not just a destination for the customers. I know you using these buzzwords, at the end of day, it's an operating model. It's an operating model they want to take advantage of to cut costs and do more with less. So in that context, as you heard even in this conversation, there's any pain point in this. Like, again, being able to move the workloads from location to location, cost-optimize those things, provide a streamlined operations, again, as Monica suggested, making the apps and the data related to those apps mobile, and obviously provide built-in networking capabilities, all those capabilities make it easier for them to cut costs. So what we're hearing constantly from the enterprises is, small and large, private sector and public sector, nothing different, clearly they have options, they want to have the freedom of choice, some of these workloads are going to run on prem, some of them off prem and off prem is going to have tons of different reactions. So in that context, as I mentioned earlier, we have our own cloud as well. We provide 20 plus skells to 17,000 customers around the world. There's a $2 billion software business run rate as you know and a lot of those customers, prem customers, now are also coming to our own cloud services with cloud partners we have our own cloud services with our own billing, payments, logistics, and service capabilities, fit a credit card, you can do DR it's actually come with this service to Nutanix itself. But some of these customers also want to go be able to go to AWS or Azure or to a local service provider. Sometimes as US companies we think US only, but think about this, this is a global phenomenon. I have customers in India. We have customers in Australia as Monica talked about. In China, in Japan, in Germany. And some of these enterprise customers, public sector customers, they want a DR, Disaster Recovery as a service to a local service provider within the country. Because of the new data governance laws and security concerns, they don't want the data and us to go outside of the boundaries of the country, in some cases in the same town. If you're in Switzerland, forget about the country, the same city. So we want to make sure we give capabilities to customers, use the cloud as an operating model the way they want. And as part of this, Stu, we're not alone on this. We can not do this alone. We have tremendous level of partner support as you're going to see the announcements from HP as one of our key partners, Lenovo, AMD, Intel, Fujitsu, Citrix for end user computing, we're partnering with Palo Alto Networks for security, a slew partners, as you know we support VMware is excited, We have partners like Red Hat who's done tons of work in the Linux front, we partnered with IBM, we partnered with Dell. So the ecosystem makes it so much easier for our customers, especially in this pandemic backdrop. And I think what you're going to see from Nutanix, more partners, more customer proof points to help the customers at of the day to cut costs in this typical backdrop. Especially for the next 24 months, I think what you're going to see is tremendous, so to speak, adoption of this multi-cloud approach that we're focusing on right now. >> Yeah. And let me add, I know a partner list is long. So Tarkan also, we have the global size, of course, the WebPros and FCL and TCS and Capgemini and Zinsser, you name it all. We're working with all of them to bring clusters based solutions to market. And for the entire Nutanix stack, also partners like Equinix and Yoda. So it's a long list of partnerships. The one thing I did want to bring up still, which I forgot to mention earlier and Tarkan reminded me, is our superior architecture. So why is it that Nutanix can deliver this now to customers? I mean, our customers have been trying to build hybrid cloud for a little while now and work across multiple clouds and we know it's been complex. The reason why we are able to deliver this in the way we are, is because of our architecture. The way we've architected clusters with AWS it's built-in native network integration. And what that means is if your customer and end user who's a practitioner, you can literally see the Nutanix VMs in the same space as Amazon VMs. So for a customer, it's in the exact same space, it's really easy to then use other AWS services and we bypass any complex and latency issues with networking because we're exactly part of AWS VPC for the customer. And also, the customers can use by the way, their Amazon credits with the way we've architected this. We allow for bringing your own license, by the way, that's the other true part about, simplicity is same license that our customers use on premises today for Nutanix can be brought exactly the same way to AWS, if they choose to. And, of course, we do also offer other licensing models that are cloud only, but I want to point out that (indistinct) is, is something that we're very proud of. It's truly enabling bring your own license to AWS cloud in this case. >> Well, it's interesting, Monica. Of course, one of the things everybody's watched of Nutanix over the last few years is that move from an appliance primarily to a software model and as an industry as a whole, it's much more moving to the cloud model for pricing. And it sounds like that's the primary model with some flexibility and options that you have when you're talking about the cluster solution here, is that correct? >> Yeah, we also offer the pay as you go model of course, on cloud it's popular. So customers can decide they just want to pay for the amount they use, that's fine, or they can bring their existing on prem license to AWS, or we also have a commit model where they commit for a certain capacity for the year and they go with that. So we have two or three different kinds of models. Again, going with the freedom of choice for our customers, we offer them different models they can choose from. But to me, the best part is to bring own license model. That's again, a true hybrid pricing model here. They can choose to use Nutanix where they want to. >> Yeah, well, and, and Monica, I'm glad you brought up some of the architectural pieces here. 'Cause you talked about all the partners that you have out there, if I'm sitting in the partner world, I've been heard nothing over the last few years, but I've been inundated by all the hybrid solutions. So every public cloud provider, including AWS now, is talking about hybrid solutions. You've got virtualization players, infrastructure players, all talking out there. So architecture, you talked a bit about, anything else, key differentiators that you want people to understand as what sets Nutanix apart from the crowd when it comes to hybrid cloud? >> Well, like I said, it's because of our architecture, you can build a hybrid cloud in under an hour. I mean, prove to me if you can do with other providers. And again, I don't mean that, having that ego, but really, honestly for our customers, it's all about how can we speed up a customer's experience to cloud. So building a cloud under an hour, being able to truly manage it with a single plane, being able to move apps and data with one click in many cases and last but not least the license portability, all of that together, I think the way, Durage RCO sums it and Tarkan have talked about this is, we may not have been the first to market, but we believe we're the best to market in this space today. That's what I would say. >> Now, Tarkan, I'd love to hear a little bit of the vision. So as Monica alluded to, anybody that digs underneath the covers it's bare metal offerings from the cloud providers that are enabling this technology. There was a certain partnership that AWS had that enabled this and now you're taking advantage of it. When you look at clusters going forward, give us a little bit, what should we be looking for when it comes to AWS and maybe even beyond? >> Thank you, Tsu, actually is spot on question. Most companies in this space, they follow these buzzwords like, "Oh, multi-cloud." And when you (indistinct) down and you find out, Okay, you support two cloud services and you actually own some kind of a marketplace and you're one of the 19,000 services, you don't see this as a multi-cloud. Our view is complete freedom of choice. So our vision includes a couple of our private clouds, government cloud success with our customers, with enterprise, commercial and public sector customers also delivered to them choice with Nutanix's own cloud, as I mentioned earlier, with our own billing payment, we'll just escapable these started with DR as a service, disaster recovery as a service. But take that next level, the database as a service, VDI, desktop as a service and other services that we deliver. But on top of that, also as Monica talked about earlier, partnerships we have with service providers like Yoda in India, work going on with SoftBank in Japan, work going on with OVH in France and multiple countries that we're building this XSP service provider- customer relationships, give those international customers choice within their own local region in their own country, in some cases, even in their city where they are making sure the network latency is not an issue, security, data governance is not an issue. And obviously, third leg of this multi legged stool is hyperscalers themselves, like AWS. AWS has been a phenomenal partner working with Hume, Matt Garmin, the executive team under Andy Jassy and Jeff Bezos they're just super partners, obviously that bare metal service capability is huge differentiator and typical AWS simplicity, and obviously data simplicity coming together, but giving choice to our customers has we move forward, obviously our customers have a multi-cloud strategy. So I'm reading an amazing book called "Silk Roads." It's an amazing book. I strongly suggest you all read it. It's all talking about partnerships. Throughout history, those empires, those countries who've been successful, partnered well, connect dots well. So that's what we're trying to learn from our own history, connecting the dots with the customers and partners as we talked about earlier, working with companies like WebPro and we all deliver an end user company service called database service go to desk, database as a service, digital data services with MBA, few other new services started in HCL and others. So all these things come up together as a complete end to end strategy with our partners. So we want to make sure as we move forward, in upcoming weeks and months, your going to see these announcements coming up one partner at a time and obviously we're going to measure success one customer at a time as we move forward with this strategy. >> All right, so Monica, you mentioned that if you were an existing Nutanix customer, you can spin up in the public cloud in under an hour, I guess final the question I have for you is number one, if I'm not yet a Nutanix customer, is this something I could start in the public cloud and leverage some capabilities and whether I'm an existing customer or a prospect, how do I get started with Nutanix clusters? >> Absolutely, we're all about making it easy for our customers to get started. So in fact, I know seeing is believing, so if you go to nutanix.com today, you'll see we have a link there for something called a test drive. So we are giving our prospects and customers the ability to go try this out, either just take a tour or even do a 30 day free trial today. So they can try it out, they can just get spun up in the cloud completely and then connect on premises if they choose to, or if they just sustain public cloud only with Nutanix, that's absolutely the customer choice. And I would say, this is really only the beginning for us as Tarkan saying. Our future, I mean, I'm just really super excited about our feature and how we're going to enable customers to use cloud for innovation going forward in a really simple manner that's cost efficient for our customers. >> All right. Well, Monica and Tarkan, thank you so much for sharing the updates. Congratulations to the team on bringing this solution out. And as you said, just the beginning so we look forward to talking to you, your partners and your customers going forward. >> Thank you so much. >> Thank you, Stu, thank you, Monica. >> All right, for Tarkan and Monica, I'm Stu Miniman with theCUBE. Thank you as always for watching this special Nutanix announcement. (upbeat music)

>> Narrator: From around the globe, it's theCUBE with digital coverage of DockerCon LIVE 2020, brought to you by Docker and its ecosystem partners. >> Hi, I'm Stu Miniman and this is theCUBE's coverage of DockerCon LIVE 2020. Happy to welcome back to the program one of our CUBE alumni, Deepak Singh. He's the vice president of compute services at Amazon Web Services. Deepak, great to see you. >> Likewise, hi, Stu. Nice to meet you again. >> All right, so for our audience that hasn't been in your previous times on theCUBE, give us a little bit about, you know, your role and your organization inside AWS? >> Yeah, so I'm, I've been part of the AWS compute services world from, for the last 12 years in various capacities. Today, I run a number of teams, all our container services, our Linux teams, I also happen to run a high performance computing organization, so it's a nice mix of all the computing that our customers do, especially some of the more new and large scale compute types that our customers are doing. >> All right, so Deepak, obviously, you know, the digital events, we understand what's happening with the global pandemic. DockerCon was actually always planned to be an online event but I want to understand, you know, your teams, how things are affecting, we know distributed is something that Amazon's done, but you have to cut up those two pizza and send them out to the additional groups or, you know, what advice are you giving the developers out there? >> Yeah, in many ways, obviously, how we operate has changed. We are at home, maybe I think with our families. DockerCon was always going to be virtual, but many other events like AWS Summits are now virtual so, you know, in some ways, the teams, the people that get most impacted are not necessarily the developers in our team but people who interact a lot with customers, who go to conferences and speak and they are finding new ways of being effective and being successful and they've been very creative at it. Our customers are getting very good at working with us virtually because we can always go to their site, they can always come to Seattle, or run of other sites for meeting. So we've all become very good at, and disciplined at how do you conduct really nice virtual meetings. But from a customer commitment side, from how we are operating, the things that we're doing, not that much has changed. We still run our projects the same way, the teams work together. My team tends to do a lot of happy things like Friday happy hours, they happen to be all virtual. I think last time we played, what word, bingo? I forget exactly what game we played. I know I got some point somewhere. But we do our best to maintain sort of our team chemistry or camaraderie but the mission doesn't change which is our customers expect us to keep operating their services, make sure that they're highly available, keep delivering new capabilities and I think in this environment, in some ways that's even more important than ever, as customer, as the consumer moves online and so much business is being done virtually so it keeps us on our toes but it's been an adjustment but I think we are all, not just us, I think the whole world is doing the best that they can under the circumstances. >> Yeah, absolutely, it definitely has humanized things quite a bit. From a technology standpoint, Deepak, you know, distributed systems has really been the challenge of you know, quite a long journey that people have been going on. Docker has played, you know, a really important role in a lot of these cloud native technologies. It's been just amazing to watch, you know, one of the things I point to in my career is, you know, watching from those very, very early days of Docker to the Cambrian explosion of what we've seen container based services, you know, you've been part of it for quite a number of years and AWS had many services out there. For people that are getting started, you know, what guidance do you give them? What do they understand about, you know, containerization in 2020? >> Yeah, containerization in 2020 is quite a bit different from when Docker started in 2013. I remember speaking at DockerCon, I forget, that's 2014, 2015, and it was a very different world. People are just trying to figure out what containers are that they could package code in deeper. Today, containers are mainstream, it is more customers or at least many customers and they are starting to build new applications, probably starting them either with containers or with some form of server technology. At least that's the default starting point but increasingly, we also seen customers with existing applications starting to think about how do they adapt? And containers are a means to an end. The end is how can we move faster? How can we deliver more quickly? How can our teams be more productive? And how can you do it more, less expensively, at lower cost? And containers are a big part, important and critical piece of that puzzle, both from how customers are operating their infrastructure, that there's a whole ecosystem of schedulers and orchestration and security tools and all the things that an enterprise need to deliver applications using containers that they have built up. Over the last few years, you know, we have multiple container services that meet those needs. And I think that's been the biggest change is that there's so much more. Which also means that when you're getting started, you're faced with many more options. When Docker started, it was this cute whale, Docker run, Docker build Docker push, it was pretty simple, you could get going really quickly. And today you have 500 different options. My guidance to customers really is, boils down to what are you trying to achieve? If you're an organization that's trying to corral infrastructure and trying to use an existing VM more effectively, for example, you probably do want to invest in becoming experts at schedulers and understanding orchestration technologies like ECS and EKS work but if you just want to run applications, you probably want to look at something like Fargate or more. I mean, you could go towards Lambda and just run code. But I think it all boils down to where you're starting your journey. And by the way, understanding Docker run, Docker build and Docker push is still a great idea. It helps you understand how things work. >> All right, so Deepak, you've already brought up a couple of AWS services of, you know, talk about the options out there, that you can either run on top of AWS, you have a lot of native services, you know, ECS, EKS, you mentioned, Fargate there, and very broad ecosystem in space. Could you just, you know, obviously, there are entire breakout sessions to talk about , the various AWS services, but you know, give us that one on one level as to what to understand for container service by AWS. >> Yeah, and these services evolved organically and we launched the Amazon Elastic Container Service or ECS in preview in November or whenever re:Invent was that year in 2014, which seems ages ago in the world of containers but in the end, our goal is to give our customers the most choice, so that they can solve problems the way they want to solve them. So Amazon ECS is our native container orchestration service, it's designed to work with and the rest of the AWS ecosystem. So it uses VPC for networking, it uses IAM identity, it uses ALB for load balancing, other than just good examples, some examples of how it works. But it became pretty clear over time that there was a lot of customers who were investing in communities, very often starting in their own data centers. And as they migrated onto the cloud, they wanted to continue using the same tool plane but they also wanted to not have to manage the complexity of communities control planes, upgrades. And they also wanted some of the same integrations that they were getting with ECS and so that's where the Amazon Elastic Kubernetes Service or EKS comes in, which is, okay, we will manage a control plane for you. We will manage upgrades and patches for you. You focus on building your applications in Kubernetes way, so it embraces Kubernetes. It has, invokes with all the Kubernetes tooling and gives you a Kubernetes native experience, but then also ties into the broad AWS ecosystem and allows us to take care of some of the muck that many customers quite frankly don't and shouldn't have to worry about. But then we took it one step further and actually launched the same time as EKS and that's, AWS Fargate, and Fargate was, came from the recognition that we had, actually, a long time ago, which is, one of the beauties of EC2 was that customers never had, had to stop, didn't have to worry about racking and stacking and where a server was running anymore. And the idea was, how can we apply that to the world of containers. And we also learned a little bit from what we had done with Lambda. And we took that and took the server layer and took it out of the way. Then from a customer standpoint, all you're launching is a pod or a task or a service and you're not worrying about which machines I need to get, what types of machines I need to get. And the operational simplicity that comes with it is quite remarkable and quite finding not that, surprisingly, our customers want us to keep pushing the boundary of the kind operational simplicity we can give them but Fargate serves a critical building block and part of that, and we're super excited because, you know, today by far when a new customer, when a customer comes and runs a container on AWS the first time they pick Fargate, we're usually using ECS because EKS and Fargate is much newer, but that is a default starting point for any new container customer on AWS which is great. >> All right, well, you know, Docker, the company really helped a lot with that democratization, container technologies, you know, all those services that you talked about from AWS. I'm curious now, the partnership with Docker here, you know, how do some of the AWS services, you know, fit in with Docker? I'm thinking Docker Desktop probably someplace that they're, you know, or some connection? >> Yeah, I think one of the things that Docker has always been really good at as a company, as a project, is understanding the developer and the fact that they start off on a laptop. That's where the original Docker experience that go well, and Docker Desktop since then and we see a ton of Docker Desktop customers have used AWS. We also learned very early on, because originally ECS CLI supported Docker Compose. That ecosystem is also very rich and people like building Docker files and post files and just being able to launch them. So we continue to learn from what Docker is doing with Docker Desktop. We continue working with them on making sure that customizing the Docker Compose and Docker Desktop can run all their services and application on AWS. And we'll continue working with Docker, the company, on how we make that a lot easier for our customers, they are our mutual customers, and how we can learn from their simplicity that Docker, the simplicity that Docker brings and the sort of ease of use the Docker bring for the developer and the developer experience. We learn from that for our own services and we love working with them to make sure that the customer that's starting with Docker Desktop or the Docker CLI has a great experience as they move towards a fully orchestrated experience in the cloud, for example. There's a couple of other areas where Docker has turned out to have had foresight and driven some of our thinking. So a few years ago, Docker released this thing called containerd, where they took out their container runtime from inside the bigger Docker engine. And containerd has become a very important project for us as well as, it's the underpinning of Fargate now and we see a lot of interest from customers that want to keep building on containerd as well. And it's going to be very interesting to see how we work with Docker going forward and how we can continue to give our customers a lot of value, starting from the laptop and then ending up with large scale services in the cloud. >> Very interesting stuff, you know, interesting. Anytime we have a conversation about Docker, there's Docker the technology and Docker the company and that leads us down the discussion of open-source technologies . You were just talking about, you know, containerd believe that connects us to Firecracker. What you and your team are involved in, what's your viewpoint is the, you know, what you're seeing from open-source, how does Amazon think of that? And what else can you share with the audience on this topic? >> Yeah, as you've probably seen over the last few years, both from our work in Kubernetes, with things like Firecracker and more recently Bottlerocket. AWS gets deeply involved with open-source in a number of ways. We are involved heavily with a number of CNCF projects, whether it be containerd, whether it be things like Kubernetes itself, projects in the Kubernetes ecosystem, the service mesh world with Envoy and with the containerd project. So where containerd fits in really well with AWS is in a project that we call firecracker-containerd. They're effectively for Fargate, firecracker-containerd as we move Fargate towards Firecracker becomes out of the container in which you run containerd. It's effectively the equivalent of runC in a traditional Docker engine world. And, you know, one of the first things we did when Firecracker got rolled out was open-source the firecracker-containerd project. It's a go project and the idea was it's a great way for people to build VM like isolation and then build sort of these serverless container architectures like we want to do with Fargate. And, you know, I think Firecracker itself has been a great success. You see customer, you know, companies like Libvirt integrating with Firecracker. I've seen a few other examples of, sometimes unbeknownst to us, of people picking a Firecracker and using it for very, very interesting use cases and not just on AWS in other places as well. And we learnt a lot from that that's kind of why Bottlerocket is, was released the way it was. It is both a product and a project. Bottlerocket, the operating system is an open-source project. It's on GitHub, it has all the building tooling, you can take it and do whatever you want with it. And then on the AWS side, we will build and publish Bottlerocket armies, Amazon machine images, we will support them on AWS and there it's a product. But then Bottlerocket the project is something that anybody in the world who wants to run a minimal operating system can choose to pick up. And I think we've learnt a lot from these experiences, how we deal with the community, how we work with other people who are interested in contributing. And you know, Docker is one of the, the Docker open-source pieces and Docker the company are both part of the growing open-source ecosystem that's coming from AWS, especially on the container world. So it's going to be very interesting. And I'll end with, containerization has started impacting other parts of AWS, as well as our other services are being built, very often through ECS and EKS, but they're also influencing how we think about what capabilities we need to build into the broader container ecosystem. >> Yeah, Deepak, you know, you mentioned that some of the learnings from Lambda has impacted the services you're doing on the containerization side. You know, we've been watching some of the blurring of the lines between another container world and the containerization world. You know, there's some open-source projects out there, the CNCS working on things, you know, what's the latest, as you see kind of containerization and serverless and you know, where do you see them going forward? >> This is that I say that crystal balls are not my strong suite. But we hear customers, customers often want the best of both world. What we see very often is that customers don't actually choose just Fargate or just Lambda, they'll choose both. Where for different pieces of their architecture, they may pick a different solution. And sometimes that's driven by what they know, sometimes driven by what fits into their need. Some of the lines blur but they're still quite different. Lambda, for example, as a very event driven architecture, it is one process at a time. It has all these event hooks into the rest of AWS that are hard to replicate. And if that's the world you want to live in or benefit from, you're going to use lambda. If you're running long running services or you want a particular size that you don't get in Lambda or you want to take a more traditional application and convert it into a more modern application, chances are you're starting on Fargate but it fits in really well you have an existing operational model that fits into it. So we see applications evolving very interestingly. It's one reason why when we build a service mesh, we thought forward instead. It is almost impossible that we will have a world that's 100% containers, 100% Lambda or 100% EC2. It's going to be some mix of all of these. We have to think about it that way. And it's something that we constantly think about is how can we do things in a way that companies aren't forced to pick one way to it and "Oh, I'm going to build on Fargate" and then months later, they're like, "Yeah, we should have probably done Lambda." And I think that is something we think a lot about, whether it's from a developer's experience side or if it's from service meshes, which allow you to move back and forth or make the mesh. And I think that is the area where you'll see us do a lot more going forward. >> Excellent, so last last question for you Deepak is just give us a little bit as to what, you know, industry watchers will be looking at the container services going forward, next kind of 12, 18 months? >> Yeah, so I think one of the great things of the last 18 months has been that type of application that we see customers running, I don't think there's any bound to it. We see everything from people running microservices, or whatever you want to call decoupled services these days, but are services in the end, people are running, most are doing a lot of batch processing, machine learning, artificial intelligence that work with containers. But I think where the biggest dangers are going to come is as companies mature, as companies make containers, not just things that they build greenfield applications but also start thinking about migrating legacy applications in much more volume. A few things are going to happen. I think we'll be, containers come with a lot of complexity right now. I think you've, if you've seen my last two talks at re:Invent along with David Richardson from the Lambda team. You'll hear that we talk a lot about the fact that we see, we've made customers think about more things than they used to in the pre container world. I think you'll see now that the early adopter techie part has done, cloud has adopted containers and the next wave of mainstream users is coming in, you'll see more attractions come on as well, you'll see more governance, I think service meshes have a huge role to play here. How identity works or this fits into things like control tower and more sort of enterprise focused tooling around how you put guardrails around your containerized applications. You'll see it two or three different directions, I think you'll see a lot more on the serverless side, just the fact that so many customers start with Fargate, they're going to make us do more. You'll see a lot more on the ease of use developer experience of production side because you started off with the folks who like to tinker and now you're getting more and more customers that just want to run. And then you'll see, and that's actually a place where Docker, the company and the project have a lot to offer, because that's always been different. And then on the other side, you have the governance guardrails, and how is going to be in a compliant environment, how am I going to migrate all these applications over so that work will keep going on and you'll more and more of that. So those are the three buckets I'll use, the world can surprise us and you might end up with something completely radically different but that seems like what we're hearing from our customers right now. >> Excellent, well, Deepak, always a pleasure to catch up with you. Thanks so much for joining us again on theCUBE. >> No, always a pleasure Stu and hopefully, we get to do this again someday in person. >> Absolutely, I'm Stu Miniman, thanks as always for watching theCUBE. >> Deepak: Yep, thank you. (gentle music)

(electronic music) >> From Santa Clara, California in the heart of Silicon Valley, its theCUBE. Covering Altitude 2020, brought to you by Aviatrix. (electronic music) >> Female pilot: Good morning, ladies and gentlemen, this is your captain speaking, we will soon be taking off on our way to altitude. (upbeat music) Please keep your seat belts fastened and remain in your seat. We will be experiencing turbulence, until we are above the clouds. (thunder blasting) (electronic music) (seatbelt alert sounds) Ladies and gentlemen, we are now cruising at altitude. Sit back and enjoy the ride. (electronic music) >> Female pilot: Altitude is a community of thought leaders and pioneers, cloud architects and enlightened network engineers, who have individually and are now collectively, leading their own IT teams and the industry. On a path to lift cloud networking above the clouds. Empowering enterprise IT to architect, design and control their own cloud network, regardless of the turbulent clouds beneath them. It's time to gain altitude. Ladies and gentlemen, Steve Mullaney, president and CEO of Aviatrix. The leader of multi-cloud networking. (electronic music) (audience clapping) >> Steve: All right. (audience clapping) Good morning everybody, here in Santa Clara as well as to the millions of people watching the livestream worldwide. Welcome to Altitude 2020, all right. So, we've got a fantastic event, today, I'm really excited about the speakers that we have today and the experts that we have and really excited to get started. So, one of the things I wanted to share was this is not a one-time event. This is not a one-time thing that we're going to do. Sorry for the Aviation analogy, but, you know, Sherry Wei, aviatrix means female pilot so everything we do has an aviation theme. This is a take-off, for a movement. This isn't an event, this is a take-off of a movement. A multi-cloud networking movement and community that we're inviting all of you to become part of. And why we're doing that, is we want to enable enterprises to rise above the clouds, so to speak and build their network architecture, regardless of which public cloud they're using. Whether it's one or more of these public clouds. So the good news, for today, there's lots of good news but this is one good news, is we don't have any PowerPoint presentations, no marketing speak. We know that marketing people have their own language. We're not using any of that, and no sales pitches, right? So instead, what are we doing? We're going to have expert panels, we've got Simon Richard, of Gartner here. We've got ten different network architects, cloud architects, real practitioners that are going to share their best practices and their real world experiences on their journey to the multi-cloud. So, before we start, everybody know what today is? In the U.S., it's Super Tuesday. I'm not going to get political, but Super Tuesday there was a bigger, Super Tuesday that happened 18 months ago. And Aviatrix employees know what I'm talking about. Eighteen months ago, on a Tuesday, every enterprise said, "I'm going to go to the cloud". And so what that was, was the Cambrian explosion, for cloud, for the enterprise. So, Frank Cabri, you know what a Cambrian explosion is. He had to look it up on Google. 500 million years ago, what happened, there was an explosion of life where it went from very simple single-cell organisms to very complex, multi-cell organisms. Guess what happened 18 months ago, on a Tuesday, I don't really know why, but every enterprise, like I said, all woke up that day and said, "Now I'm really going to go to cloud" and that Cambrian explosion of cloud meant that I'm moving from a very simple, single cloud, single-use case, simple environment, to a very complex, multi-cloud, complex use case environment. And what we're here today, is we're going to go undress that and how do you handle those, those complexities? And, when you look at what's happening, with customers right now, this is a business transformation, right? People like to talk about transitions, this is a transformation and it's actually not just a technology transformation, it's a business transformation. It started from the CEO and the Boards of enterprise customers where they said, "I have an existential threat to the survival of my company." If you look at every industry, who they're worried about is not the other 30-year-old enterprise. What they're worried about is the three year old enterprise that's leveraging cloud, that's leveraging AI, and that's where they fear that they're going to actually wiped out, right? And so, because of this existential threat, this is CEO led, this is Board led, this is not technology led, it is mandated in the organizations. We are going to digitally transform our enterprise, because of this existential threat and the movement to cloud is going to enable us to go do that. And so, IT is now put back in charge. If you think back just a few years ago, in cloud, it was led by DevOps, it was led by the applications and it was, like I said, before the Cambrian explosion, it was very simple. Now, with this Cambrian explosion, an enterprise is getting very serious and mission critical. They care about visibility, they care about control, they care about compliance, conformance, everything, governance. IT is in charge and that's why we're here today to discuss that. So, what we're going to do today, is much of things but we're going to validate this journey with customers. >> Steve: Did they see the same thing? We're going to validate the requirements for multi-cloud because, honestly, I've never met an enterprise that is not going to be multicloud. Many are one cloud today but they all say, " I need to architect my network for multiple clouds", because that's just what, the network is there to support the applications and the applications will run in whatever cloud it runs best in and you have to be prepared for that. The second thing is, is architecture. Again, with IT in charge, you, architecture matters. Whether its your career, whether its how you build your house, it doesn't matter. Horrible architecture, your life is horrible forever. Good architecture, your life is pretty good. So, we're going to talk about architecture and how the most fundamental and critical part of that architecture and that basic infrastructure is the network. If you don't get that right, nothing works, right? Way more important than compute. Way more important than storage. Network is the foundational element of your infrastructure. Then we're going to talk about day two operations. What does that mean? Well day one is one day of your life, where you wire things up they do and beyond. I tell everyone in networking and IT -- it's every day of your life. And if you don't get that right, your life is bad forever. And so things like operations, visibility, security, things like that, how do I get my operations team to be able to handle this in an automated way because it's not just about configuring it in the cloud, it's actually about how do I operationalize it? And that's a huge benefit that we bring as Aviatrix. And then the last thing we're going to talk and it's the last panel we have, I always sayyou can't forget about the humans, right? So all this technology, all these things that we're doing, it's always enabled by the humans. At the end of the day, if the humans fight it, it won't get deployed. And we have a massive skills gap, in cloud and we also have a massive skills shortage. You have everyone in the world trying to hire cloud network architects, right? There's just not enough of them going around. So, at Aviatrix, we said as leaders do, "We're going to help address that issue and try to create more people." We created a program, what we call the ACE Program, again, aviation theme, it stands for Aviatrix Certified Engineer. Very similar to what Cisco did with CCIEs where Cisco taught you about IP networking, a little bit of Cisco, we're doing the same thing, we're going to teach network architects about multicloud networking and architecture and yeah, you'll get a little bit of Aviatrix training in there, but this is the missing element for people's careers and also within their organizations. So we're going to go talk about that. So, great, great event, great show. We're going to try to keep it moving. I next want to introduce, my host, he is the best in the business, you guys have probably seen him multiple, many times, he is the co-CEO and co founder of theCUBE, John Furrier. (audience clapping) (electronic music) >> John: Okay, awesome, great speech there, awesome. >> Yeah. >> I totally agree with everything you said about the explosion happening and I'm excited, here at the heart of silicon valley to have this event. It's a special digital event with theCUBE and Aviatrix, where we're live-streaming to, millions of people, as you said, maybe not a million. >> Maybe not a million. (laughs) Really to take this program to the world and this is really special for me, because multi-cloud is the hottest wave in cloud. And cloud-native networking is fast becoming the key engine, of the innovations, so we got an hour and a half of action-packed programming. We have a customer panel. Two customer panels. Before that Gartner's going to come out, talk about the industry. We have global system integrators, that will talk about, how their advising and building these networks and cloud native networking. And then finally the ACE's, the Aviatrix Certified Engineers, are going to talk more about their certifications and the expertise needed. So, let's jump right in, let's ask, Simon Richard to come on stage, from Gartner. We'll kick it all off. (electronic music) (clapping) >> John: Hi, can I help you. Okay, so kicking things off, getting started. Gartner, the industry experts on cloud. Really kind of more, cue your background. Talk about your background before you got to Gartner? >> Simon: Before being at Gartner, I was a chief network architect, of a Fortune 500 company, that with thousands of sites over the world and I've been doing everything in IT from a C programmer, in the 90, to a security architect, to a network engineer, to finally becoming a network analyst. >> So you rode the wave. Now you're covering the marketplace with hybrid cloud and now moving quickly to multi-cloud, is really what everyone is talking about. >> Yes. >> Cloud-native's been discussed, but the networking piece is super important. How do you see that evolving? >> Well, the way we see Enterprise adapting, cloud. The first thing you do about networking, the initial phases they either go in a very ad hoc way. Is usually led by none IT, like a shadow IT, or application people, sometime a DevOps team and it just goes as, it's completely unplanned. They create VPC's left and right with different account and they create mesh to manage them and they have Direct Connect or Express Route to any of them. So that's the first approach and on the other side. again within our first approach you see what I call, the lift and shift. Where we see like enterprise IT trying to, basically replicate what they have in a data center, in the Cloud. So they spend a lot of time planning, doing Direct Connect, putting Cisco routers and F5 and Citrix and any checkpoint, Palo Alto device, that in a sense are removing that to the cloud. >> I got to ask you, the aha moment is going to come up a lot, in one our panels, is where people realize, that it's a multi-cloud world. I mean, they either inherit clouds, certainly they're using public cloud and on-premises is now more relevant than ever. When's that aha moment? That you're seeing, where people go, "Well I got to get my act together and get on this cloud." >> Well the first, right, even before multi-cloud. So there is two approach's. The first one, like the adult way doesn't scare. At some point IT has to save them, 'cause they don't think about the tools, they don't think about operation, they have a bunch of VPC and multiple cloud. The other way, if you do the lift and shift way, they cannot take any advantages of the cloud. They lose elasticity, auto-scaling, pay by the drink. All these agility features. So they both realize, okay, neither of these ways are good, so I have to optimize that. So I have to have a mix of what I call, the cloud native services, within each cloud. So they start adapting, like all the AWS Construct, Azure Construct or Google Construct and that's what I call the optimal phase. But even that they realize, after that, they are all very different, all these approaches different, the cloud are different. Identities is constantly, difficult to manage across clouds. I mean, for example, anybody who access' accounts, there's subscription, in Azure and GCP, their projects. It's a real mess, so they realized, well I don't really like constantly use the cloud product and every cloud, that doesn't work. So I have, I'm going multi-cloud, I like to abstract all of that. I still want to manage the cloud from an EPI point of view, I don't necessarily want to bring my incumbent data center products, but I have to do that and in a more EPI driven cloud environment. >> So, the not scaling piece that you where mentioning, that's because there's too many different clouds? >> Yes. >> That's the least they are, so what are they doing? What are they, building different development teams? Is it software? What's the solution? >> Well, the solution is to start architecting the cloud. That's the third phase. I called that the multi-cloud architect phase, where they have to think about abstraction that works across cloud. Fact, even across one cloud it might not scale as well, If you start having like ten thousand security agreement, anybody who has that doesn't scale. You have to manage that. If you have multiple VPC, it doesn't scale. You need a third-party, identity provider. In variously scales within one cloud, if you go multiple cloud, it gets worse and worse. >> Steve, weigh in here. What's your thoughts? >> I thought we said this wasn't going to be a sales pitch for Aviatrix. (laughter) You just said exactly what we do, so anyway, that's a joke. What do you see in terms of where people are, in that multi-cloud? So, like lot of people, you know, everyone I talk to, started at one cloud, right, but then they look and then say okay but I'm now going to move to Azure and I'm going to move to... (trails off) Do you see a similar thing? >> Well, yes. They are moving but there's not a lot of application, that uses three cloud at once, they move one app in Azure, one app in AWS and one app in Google. That's what we see so far. >> Okay, yeah, one of the mistakes that people think, is they think multi-cloud. No one is ever going to go multi-cloud, for arbitrage. They're not going to go and say, well, today I might go into Azure, 'cause I get a better rate on my instance. Do you agree? That's never going to happen. What I've seen with enterprise, is I'm going to put the workload in the app, the app decides where it runs best. That may be Azure, maybe Google and for different reasons and they're going to stick there and they're not going to move. >> Let me ask you guys-- >> But the infrastructure, has to be able to support, from a networking team. >> Yes. >> Be able to do that. Do you agree with that? >> Yes, I agree. And one thing is also very important, is connecting to the cloud, is kind of the easiest thing. So, the wide area network part of the cloud, connectivity to the cloud is kind of simple. >> Steve: I agree. >> IP's like VPN, Direct Connect, Express Route. That's the simple part, what's difficult and even the provisioning part is easy. You can use Terraform and create VPC's and Vnet's across your three cloud provider. >> Steve: Right. >> What's difficult is that they choose the operation. So we'll define day two operation. What does that actually mean? >> Its just the day to day operations, after you know, the natural, lets add an app, lets add a server, lets troubleshoot a problem. >> Something changes, now what do you do? >> So what's the big concerns? I want to just get back to the cloud native networking, because everyone kind of knows what cloud native apps are. That's been the hot trend. What is cloud native networking? How do you guys, define that? Because that seems to be the hardest part of the multi-cloud wave that's coming, is cloud native networking. >> Well there's no, you know, official Gartner definition but I can create one on the spot. >> John: Do it. (laughter) >> I just want to leverage the Cloud Construct and the cloud EPI. I don't want to have to install, like a... (trails off) For example, the first version was, let's put a virtual router that doesn't even understand the cloud environment. >> Right. If I have if I have to install a virtual machine, it has to be cloud aware. It has to understand the security group, if it's a router. It has to be programmable, to the cloud API. And understand the cloud environment. >> And one thing I hear a lot from either CSO's, CIO's or CXO's in general, is this idea of, I'm definitely not going API. So, its been an API economy. So API is key on that point, but then they say. Okay, I need to essentially have the right relationship with my suppliers, aka you called it above the clouds. So the question is... What do I do from an architectural standpoint? Do I just hire more developers and have different teams, because you mentioned that's a scale point. How do you solve this problem of, okay, I got AWS, I got GCP, or Azure, or whatever. Do I just have different teams or do I just expose EPI's? Where is that optimization? Where's the focus? >> Well, I think what you need, from a network point of view is a way, a control plane across the three clouds. And be able to use the API's of the cloud, to build networks but also to troubleshoot them and do day to day operation. So you need a view across the three clouds, that takes care of routing, connectivity. >> Steve: Performance. >> John: That's the Aviatrix plugin, right there. >> Steve: Yeah. So, how do you see, so again, your Gartner, you see the industry. You've been a network architect. How do you see this this playing out? What are the legacy incumbent client server, On Prem networking people, going to do? >> Well they need to.. >> Versus people like a Aviatrix? How do you see that playing out? >> Well obviously, all the incumbents, like Arista, Cisco, Juniper, NSX. >> Steve: Right. >> They want to basically do the lift and shift part, they want to bring, and you know, VMware want to bring in NSX on the cloud, they call that "NSX everywhere" and Cisco want to bring in ACI to the cloud, they call that "ACI Anywhere". So, everyone's.. (trails off) And then there's CloudVision from Arista, and Contrail is in the cloud. So, they just want to bring the management plane, in the cloud, but it's still based, most of them, is still based on putting a VM in them and controlling them. You extend your management console to the cloud, that's not truly cloud native. >> Right. >> Cloud native you almost have to build it from scratch. >> We like to call that cloud naive. >> Cloud naive, yeah. >> So close, one letter, right? >> Yes. >> That was a big.. (slurs) Reinvent, take the T out of Cloud Native. It's Cloud Naive. (laughter) >> That went super viral, you guys got T-shirts now. I know you're loving that. >> Steve: Yeah. >> But that really, ultimately, is kind of a double-edged sword. You can be naive on the architecture side and ruleing that. And also suppliers or can be naive. So how would you define who's naive and who's not? >> Well, in fact, their evolving as well, so for example, in Cisco, it's a little bit more native than other ones, because there really is, "ACI in the cloud", you can't really figure API's out of the cloud. NSX is going that way and so is Arista, but they're incumbent, they have their own tools, its difficult for them. They're moving slowly, so it's much easier to start from scratch. Even you, like, you know, a network company that started a few years ago. There's only really two, Aviatrix was the first one, they've been there for at least three or four years. >> Steve: Yeah. >> And there's other one's, like Akira, for example that just started. Now they're doing more connectivity, but they want to create an overlay network, across the cloud and start doing policies and things. Abstracting all the clouds within one platform. >> So, I got to ask you. I interviewed an executive at VMware, Sanjay Poonen, he said to me at RSA last week. Oh, there'll only be two networking vendors left, Cisco and VMware. (laughter) >> What's you're response to that? Obviously when you have these waves, these new brands that emerge, like Aviatrix and others. I think there'll be a lot of startups coming out of the woodwork. How do you respond to that comment? >> Well there's still a data center, there's still, like a lot, of action on campus and there's the wan. But from the cloud provisioning and cloud networking in general, I mean, they're behind I think. You know, you don't even need them to start with, you can, if you're small enough, you can just keep.. If you have AWS, you can use the AWS construct, they have to insert themselves, I mean, they're running behind. From my point of view. >> They are, certainly incumbents. I love the term Andy Jess uses at Amazon web services. He uses "Old guard, new guard", to talk about the industry. What does the new guard have to do? The new brands that are emerging. Is it be more DevOp's oriented? Is it NetSec ops? Is it NetOps? Is it programmability? These are some of the key discussions we've been having. What's your view, on how you see this programmability? >> The most important part is, they have to make the network simple for the Dev teams. You cannot make a phone call and get a Vline in two weeks anymore. So if you move to the cloud, you have to make that cloud construct as simple enough, so that for example, a Dev team could say, "Okay, I'm going to create this VPC, but this VPC automatically associates your account, you cannot go out on the internet. You have to go to the transit VPC, so there's lot of action in terms of, the IAM part and you have to put the control around them to. So to make it as simple as possible. >> You guys, both. You're the CEO of Aviatrix, but also you've got a lot of experience, going back to networking, going back to the, I call it the OSI days. For us old folks know what that means, but, you guys know what this means. I want to ask you the question. As you look at the future of networking, you hear a couple objections. "Oh, the cloud guys, they got networking, we're all set with them. How do you respond to the fact that networking's changing and the cloud guys have their own networking. What's some of the paying points that's going on premises of these enterprises? So are they good with the clouds? What needs... What are the key things that's going on in networking, that makes it more than just the cloud networking? What's your take on it? >> Well as I said earlier. Once you could easily provision in the cloud, you can easily connect to the cloud, its when you start troubleshooting applications in the cloud and try to scale. So that's where the problem occurred. >> Okay, what's your take on it. >> And you'll hear from the customers, that we have on stage and I think what happens is all the clouds by definition, designed to the 80-20 rule which means they'll design 80% of the basic functionality. And then lead to 20% extra functionality, that of course every Enterprise needs, to leave that to ISV's, like Aviatrix. Because why? Because they have to make money, they have a service and they can't have huge instances, for functionality that not everybody needs. So they have to design to the common and that, they all do it, right? They have to and then the extra, the problem is, that Cambrian explosion, that I talked about with enterprises. That's what they need. They're the ones who need that extra 20%. So that's what I see, there's always going to be that extra functionality. In an automated and simple way, that you talked about, but yet powerful. With the up with the visibility and control, that they expect of On Prem. That kind of combination, that Yin and the Yang, that people like us are providing. >> Simon I want to ask you? We're going to ask some of the cloud architect, customer panels, that same question. There's pioneer's doing some work here and there's also the laggards who come in behind their early adopters. What's going to be the tipping point? What are some of these conversations, that the cloud architects are having out there? Or what's the signs, that they need to be on this, multi-cloud or cloud native networking trend? What are some of the signal's that are going on in the environment? What are some of the thresholds? Are things that are going on, that they can pay attention to? >> Well, once they have the application on multiple cloud and they have to get wake up at two in the morning, to troubleshoot them. They'll know it's important. (laughter) So, I think that's when the rubber will hit the road. But, as I said, it's easier to prove, at any case. Okay, it's AWS, it's easy, user transit gateway, put a few VPC's and you're done. And you create some presents like Equinox and do a Direct Connect and Express Route with Azure. That looks simple, its the operations, that's when they'll realize. Okay, now I need to understand! How cloud networking works? I also need a tool, that gives me visibility and control. But not only that, I need to understand the basic underneath it as well. >> What are some of the day in the life scenarios. you envision happening with multi-cloud, because you think about what's happening. It kind of has that same vibe of interoperability, choice, multi-vendor, 'cause they're multi-cloud. Essentially multi-vendor. These are kind of old paradigms, that we've lived through with client server and internet working. What are some of the scenarios of success, that might be possible? Will be possible, with multi-cloud and cloud native networking. >> Well, I think, once you have good enough visibility, to satisfy your customers, not only, like to, keep the service running and application running. But to be able to provision fast enough, I think that's what you want to achieve. >> Simon, final question. Advice for folks watching on the Livestream, if they're sitting there as a cloud architect or CXO. What's your advice to them right now, in this market, 'cause obviously, public cloud check, hybrid cloud, they're working on that. That gets on premises done, now multi-cloud's right behind it. What's your advice? >> The first thing they should do, is really try to understand cloud networking. For each of their cloud providers and then understand the limitations. And, is what the cloud service provider offers enough? Or you need to look to a third party, but you don't look at a third party to start with. Especially an incumbent one, so it's tempting to say "I have a bunch of F5 experts", nothing against F5. I'm going to bring my F5 in the Cloud, when you can use an ELB, that automatically understand eases and auto scaling and so on. And you understand that's much simpler, but sometimes you need your F5, because you have requirements. You have like iRules and that kind of stuff, that you've used for years. 'cause you cannot do it. Okay, I have requirement and that's not met, I'm going to use Legacy Star and then you have to start thinking, okay, what about visibility control, above the true cloud. But before you do that you have to understand the limitations of the existing cloud providers. First, try to be as native as possible, until things don't work, after that you can start thinking of the cloud. >> Great insight, Simon. Thank you. >> That's great. >> With Gartner, thank you for sharing. (electronic music)

ladies and gentlemen this is your captain speaking we will soon be taking off on our way to altitude please keep your seatbelts fastened and remain in your seats we will be experiencing turbulence until we are above the clouds ladies and gentlemen we are now cruising at altitude sit back and enjoy the ride [Music] altitude is a community of thought leaders and pioneers cloud architects and enlightened network engineers who have individually and are now collectively leading their own IT teams and the industry on a path to lift cloud networking above the clouds empowering Enterprise IT to architect design and control their own cloud network regardless of the turbulent clouds beneath them it's time to gain altitude ladies and gentlemen Steve Mulaney president and CEO of aviatrix the leader of multi cloud networking [Music] [Applause] all right good morning everybody here in Santa Clara as well as to the what millions of people watching the livestream worldwide welcome to altitude 2020 alright so we've got a fantastic event today really excited about the speakers that we have today and the experts that we have and really excited to get started so one of the things I wanted to just share was this is not a one-time event this is not a one-time thing that we're gonna do sorry for the aviation analogy but you know sherry way aviatrix means female pilot so everything we do as an aviation theme this is a take-off for a movement this isn't an event this is a take-off of a movement a multi-cloud networking movement and community that we're inviting all of you to become part of and-and-and why we're doing that is we want to enable enterprises to rise above the clouds so to speak and build their network architecture regardless of which public cloud they're using whether it's one or more of these public clouds so the good news for today there's lots of good news but this is one good news is we don't have any powerpoint presentations no marketing speak we know that marketing people have their own language we're not using any of that in those sales pitches right so instead what are we doing we're going to have expert panels we've got Simone Rashard Gartner here we've got 10 different network architects cloud architects real practitioners they're going to share their best practices and there are real-world experiences on their journey to the multi cloud so before we start and everybody know what today is in the u.s. it's Super Tuesday I'm not gonna get political but Super Tuesday there was a bigger Super Tuesday that happened 18 months ago and maybe eight six employees know what I'm talking about 18 months ago on a Tuesday every enterprise said I'm gonna go to the cloud and so what that was was the Cambrian explosion for cloud for the price so Frank kibrit you know what a Cambrian explosion is he had to look it up on Google 500 million years ago what happened there was an explosion of life where it went from very simple single-cell organisms to very complex multi-celled organisms guess what happened 18 months ago on a Tuesday I don't really know why but every enterprise like I said all woke up that day and said now I'm really gonna go to cloud and that Cambrian explosion of cloud went meant that I'm moving from very simple single cloud single use case simple environment to a very complex multi cloud complex use case environment and what we're here today is we're gonna go and dress that and how do you handle those those those complexities and when you look at what's happening with customers right now this is a business transformation right people like to talk about transitions this is a transformation and it's actually not just the technology transformation it's a business transformation it started from the CEO and the boards of enterprise customers where they said I have an existential threat to the survival of my company if you look at every industry who they're worried about is not the other 30 year old enterprise what they're worried about is the three year old enterprise that's leveraging cloud that's leveraging AI and that's where they fear that they're going to actually get wiped out right and so because of this existential threat this is CEO lead this is board led this is not technology led it is mandated in the organization's we are going to digitally transform our enterprise because of this existential threat and the movement to cloud is going to enable us to go do that and so IT is now put back in charge if you think back just a few years ago in cloud it was led by DevOps it was led by the applications and it was like I said before their Cambrian explosion is very simple now with this Cambrian explosion and enterprises getting very serious and mission critical they care about visibility they care about control they care about compliance conformance everything governance IT is in charge and and and that's why we're here today to discuss that so what we're going to do today is much of things but we're gonna validate this journey with customers did they see the same thing we're gonna validate the requirements for multi-cloud because honestly I've never met an enterprise that is not going to be multi-cloud many are one cloud today but they all say I need to architect my network for multiple clouds because that's just what the network is there to support the applications and the applications will run and whatever cloud it runs best in and you have to be prepared for that the second thing is is architecture again with IT in charge you architecture matters whether it's your career whether it's how you build your house it doesn't matter horrible architecture your life is horrible forever good architecture your life is pretty good so we're gonna talk about architecture and how the most fundamental and critical part of that architecture and that basic infrastructure is the network if you don't get that right nothing works right way more important and compute way more important than storm dense storage network is the foundational element of your infrastructure then we're going to talk about day 2 operations what does that mean well day 1 is one day of your life that's who you wire things up they do and beyond I tell everyone in networking and IT it's every day of your life and if you don't get that right your life is bad forever and so things like operations visibility security things like that how do I get my operations team to be able to handle this in an automated way because it's not just about configuring it in the cloud it's actually about how do I operationalize it and that's a huge benefit that we bring as aviatrix and then the last thing we're going to talk and it's the last panel we have I always say you can't forget about the humans right so all this technology all these things that we're doing it's always enabled by the humans at the end of the day if the humans fight it it won't get deployed and we have a massive skills gap in cloud and we also have a massive skill shortage you have everyone in the world trying to hire cloud network architects right there's just not enough of them going around so at aviatrix we as leaders do we're gonna help address that issue and try to create more people we created a program and we call the ACE program again an aviation theme it stands for aviatrix certified engineer very similar to what Cisco did with CCI ease where Cisco taught you about IP networking a little bit of Cisco we're doing the same thing we're gonna teach network architects about multi-cloud networking and architecture and yeah you'll get a little bit of aviatrix training in there but this is the missing element for people's careers and also within their organization so we're gonna we're gonna go talk about that so great great event great show when to try to keep it moving I'd next want to introduce my my host he's the best in the business you guys have probably seen him multiple million times he's the co CEO and co-founder of tube Jon Fourier okay awesome great great speech they're awesome I'd totally agree with everything you said about the explosion happening and I'm excited here at the heart of Silicon Valley to have this event it's a special digital event with the cube and aviatrix were we live streaming to millions of people as you said maybe not a million maybe not really take this program to the world this is a little special for me because multi-cloud is the hottest wave and cloud and cloud native networking is fast becoming the key engine of the innovation so we got an hour and a half of action-packed programming we have a customer panel two customer panels before that Gartner is going to come on talk about the industry we have a global system integrators we talk about how they're advising and building these networks and cloud native networking and then finally the Aces the aviatrix certified engineer is gonna talk more about their certifications and the expertise needed so let's jump right in and let's ask someone rashard to come on stage from Gartner check it all up [Applause] okay so kicking things off sitting started gartner the industry experts on cloud really kind of more to your background talk about your background before you got the gardener yeah before because gardener was a chief network architect of a fortune five companies with thousands of sites over the world and I've been doing everything and IT from a C programmer in a 92 a security architect to a network engineer to finally becoming a network analyst so you rode the wave now you're covering at the marketplace with hybrid cloud and now moving quickly to multi cloud is really was talking about cloud natives been discussed but the networking piece is super important how do you see that evolving well the way we see Enterprise adapt in cloud first thing you do about networking the initial phases they either go in a very ad hoc way is usually led by non non IT like a shadow I to your application people are some kind of DevOps team and it's it just goes as it's completely unplanned decreed VP sees left and right with different account and they create mesh to manage them and their direct connect or Express route to any of them so that's what that's a first approach and on the other side again it within our first approach you see what I call the lift and shift way we see like enterprise IT trying to basically replicate what they have in a data center in the cloud so they spend a lot of time planning doing Direct Connect putting Cisco routers and f5 and Citrix and any checkpoint Palo Alto divides that the audinate that are sent removing that to that cloud and I ask you the aha moments gonna come up a lot of our panels is where people realize that it's a multi cloud world I mean they either inherit clouds certainly they're using public cloud and on-premises is now more relevant than ever when's that aha moment that you're seeing where people go well I got to get my act together and get on this well the first but even before multi-cloud so these two approach the first one like the ad hoc way doesn't scale at some point idea has to save them because they don't think about the two they don't think about operations they have a bunch of VPC and multiple clouds the other way that if you do the left and shift wake they cannot take any advantages of the cloud they lose elasticity auto-scaling pay by the drink these feature of agility features so they both realize okay neither of these ways are good so I have to optimize that so I have to have a mix of what I call the cloud native services within each cloud so they start adapting like other AWS constructor is your construct or Google construct then that's what I call the optimal phase but even that they realize after that they are very different all these approaches different the cloud are different identities is completely difficult to manage across clouds I mean for example AWS has accounts there's subscription and in adarand GCP their projects it's a real mess so they realize well I can't really like concentrate use the cloud the cloud product and every cloud that doesn't work so I have I'm doing multi cloud I like to abstract all of that I still wanna manage the cloud from an API to interview I don't necessarily want to bring my incumbent data center products but I have to do that in a more API driven cloud they're not they're not scaling piece and you were mentioning that's because there's too many different clouds yes that's the piece there so what are they doing whether they really building different development teams as its software what's the solution well this the solution is to start architecting the cloud that's the third phase I call that the multi cloud architect phase where they have to think about abstraction that works across cloud fact even across one cloud it might not scale as well if you start having like 10,000 security group in AWS that doesn't scale you have to manage that if you have multiple VPC it doesn't scale you need a third party identity provider so it barely scales within one cloud if you go multiple cloud it gets worse and worse see way in here what's your thoughts I thought we said this wasn't gonna be a sales pitch for aviatrix you just said exactly what we do so anyway I'm just a joke what do you see in terms of where people are in that multi-cloud so a lot of people you know everyone I talked to started in one cloud right but then they look and they say okay but I'm now gonna move to adjourn I'm gonna move do you see a similar thing well yes they are moving but they're not there's not a lot of application that use a tree cloud at once they move one app in deserve one app in individuals one get happen Google that's what we see so far okay yeah I mean one of the mistakes that people think is they think multi-cloud no one is ever gonna go multi-cloud for arbitrage they're not gonna go and say well today I might go into Azure because I got a better rate of my instance that's never do you agree with that's never going to happen what I've seen with enterprise is I'm gonna put the workload in the app the app decides where it runs best that may be a sure maybe Google and for different reasons and they're gonna stick there and they're not gonna move let me ask you infrastructure has to be able to support from a networking team be able to do that do you agree with that yes I agree and one thing is also very important is connecting to that cloud is kind of the easiest thing so though while their network part of the cloud connectivity to the cloud is kind of simple I agree IPSec VP and I reckon Express that's a simple part what's difficult and even a provisioning part is easy you can use terraform and create v pieces and v nets across which free cloud providers right what's difficult is the day-to-day operations so it's what to find a to operations what is that what does that actually mean this is the day-to-day operations after you know the natural let's add an app let's add a server let's troubleshoot a problem so so your life something changes how would he do so what's the big concerns I want to just get back to this cloud native networking because everyone kind of knows with cloud native apps are that's been a hot trend what is cloud native networking how do you how do you guys define that because that seems to be the oddest part of the multi cloud wave that's coming as cloud native networking well there's no you know official garner definition but I can create one on and if another spot is do it I just want to leverage the cloud construct and a cloud epi I don't want to have to install like like for example the first version was let's put a virtual router that doesn't even understand and then the cloud environment right if I have if I have to install a virtual machine it has to be cloud aware it has to understand the security group if it's a router it has to be programmable to the cloud API and and understand the cloud environment you know one things I hear a lot from either see Saussure CIOs or CXOs in general is this idea of I'm definitely on going API so it's been an API economy so API is key on that point but then they say okay I need to essentially have the right relationship with my suppliers aka clouds you call it above the clouds so the question is what do i do from an architecture standpoint do I just hire more developers and have different teams because you mentioned that's a scale point how do you solve this this problem of okay I got AWS I got GCP or Azure or whatever do I just have different teams or just expose api's where is that optimization where's the focus well I take what you need from an android point of view is a way a control plane across the three clouds and be able to use the api of the cloud to build networks but also to troubleshoot them and do they to operation so you need a view across a three cloud that takes care of routing connectivity that's you know that's the aviatrix plug of you right there so so how do you see so again your Gartner you you you you see the industry you've been a network architect how do you see this this plane out what are the what are the legacy incumbent client-server on-prem networking people gonna do well these versus people like aviatrix well how do you see that plane out well obviously all the incumbent like Arista cisco juniper NSX right they want to basically do the lift and ship or they want to bring and you know VM I want to bring in a section that cloud they call that NSX everywhere and cisco monks bring you star and the cloud recall that each guy anywhere right so everyone what and and then there's cloud vision for my red star and contrail is in the cloud so they just want to bring the management plane in the cloud but it's still based most of them it's still based on putting a VM them in controlling them right you you extend your management console to the cloud that's not truly cloud native right cloud native you almost have to build it from scratch we like to call that cloud naive clown that so close one letter yeah so that was a big con surgeon reinvent take the tea out of cloud native it's cloud naive that went super viral you guys got t-shirts now I know you love but yeah but that really ultimately is kind of double edged sword you got to be you can be naive on the on the architecture side and rolling out but also suppliers are can be naive so how would you define who's naive and who's not well in fact they're evolving as well so for example in Cisco you it's a little bit more native than other ones because they're really scr in the cloud you can't you you really like configure API so the cloud and NSX is going that way and so is Arista but they're incumbent they have their own tools is difficult for them they're moving slowly so it's much easier to start from scratch Avenue like and you know a network happiness started a few years ago there's only really two aviatrix was the first one they've been there for at least three or four years and there's other ones like al kira for example that just started now that doing more connectivity but they wanna create an overlay network across the cloud and start doing policies and trying abstracting all the clouds within one platform so I gotta ask you I interviewed an executive at VMware Sanjay Pune and he said to me at RSA last week oh the only b2 networking vendors left Cisco and VMware what's your respect what's your response to that obviously I mean when you have these waves as new brands that emerge like aviation others though I think there'll be a lot of startups coming out of the woodwork how do you respond to that comment well there's still a data center there's still like a lot of action on campus and there's the one but from the cloud provisioning and clown networking in general I mean they're behind I think you know in fact you don't even need them to start to it you can if you're small enough you can just keep if you're in AWS you can user it with us construct they have to insert themselves I mean they're running behind they're all certainly incumbents I love the term Andy Jesse's that Amazon Web Services uses old guard new guard to talk about the industry what does the new guard have to do the new and new brands that emerge in is it be more DevOps oriented neck Nets a cops is that net ops is the programmability these are some of the key discussions we've been having what's your view on how you this programmability their most important part is they have to make the network's simple for the dev teams and from you cannot have that you cannot make a phone call and get every line in two weeks anymore so if you move to that cloud you have to make the cloud construct as simple enough so that for example a dev team could say okay I'm going to create this VP see but this VP see automatically being associate to your account you cannot go out on the internet you have to go to the transit VP see so there's a lot of action in terms of the I am part and you have to put the control around them too so to make it as simple as possible you guys both I mean you're the COC aviatrix but also you guys a lot of experience going back to networking going back to I call the OSI mace which for us old folks know what that means but you guys know what this means I want to ask you the question as you look at the future of networking here a couple of objectives oh the cloud guys they got networking we're all set with them how do you respond to the fact that networking is changing and the cloud guys have their own networking what some of the pain points that's going on premises and these enterprises so are they good with the clouds what needs what are the key things that's going on in networking that makes it more than just the cloud networking what's your take on well as I said earlier that once you you could easily provision in the cloud you can easily connect to that cloud is when you start troubleshooting application in the cloud and try to scale so this that's where the problem occurs see what you're taking on it and you'll hear from the from the customers that that we have on stage and I think what happens is all the cloud the clouds by definition designed to the 80/20 rule which means they'll design 80% of the basic functionality and they'll lead to 20% extra functionality that of course every Enterprise needs they'll leave that to ISVs like aviatrix because why because they have to make money they have a service and they can't have huge instances for functionality that not everybody needs so they have to design to the common and that's they all do it right they have to and then the extra the problem is that Cambrian explosion that I talked about with enterprises that's holy that's what they need that they're the ones who need that extra 20% so that's that's what I see is is there's always gonna be that extra functionality the in in an automated and simple way that you talked about but yet powerful with up with the visible in control that they expect of on prep that that's that kind of combination that yin and the yang that people like us are providing some I want to ask you were gonna ask some of the cloud architect customer panels it's the same question this pioneers doing some work here and there's also the laggers who come in behind the early adopters what's gonna be the tipping point what are some of those conversations that the cloud architects are having out there or what's the signs that they need to be on this multi cloud or cloud native networking trend what are some the signals that are going on in their environment what are some of the thresholds or things that are going on that there can pay attention to well well once they have application and multiple cloud and they have they get wake up at 2:00 in the morning to troubleshoot them they don't know it's important so I think that's the that's where the robber will hit the road but as I said it's easier to prove it it's ok it's 80s it's easy use a transit gateway put a few V PCs and you're done and use create some presents like equinox and do Direct Connect and Express route with Azure that looks simple is the operations that's when they'll realize ok now I need to understand our car networking works I also need a tool that give me visibility and control not button tell me that I need to understand the basic underneath it as well what are some of the day in the life scenarios that you envision happening with multi Bob because you think about what's happening it kind of has that same vibe of interoperability choice multi-vendor because you have multi clouds essentially multi vendor these are kind of old paradigms that we've lived through the client server and internet working wave what are some of those scenarios of success and that might be possible it would be possible with multi cloud and cloud native networking well I think once you have good enough visibility to satisfy your customers you know not only like to keep the service running an application running but to be able to provision fast enough I think that's what you want to achieve small final question advice for folks watching on the live stream if they're sitting there as a cloud architect or a CXO what's your advice to them right now in this more because honestly public cloud check hybrid cloud they're working on that that gets on-premise is done now multi clouds right behind it what's your advice the first thing they should do is really try to understand cloud networking for each of their cloud providers and then understand the limitation and is what there's cloud service provider offers enough or you need to look to a third party but you don't look at a third party to start with especially an incumbent one so it's tempting to say on and I have a bunch of f5 experts nothing against that five I'm going to bring my five in the cloud when you can use a needle be that automatically understand Easy's and auto scaling and so on and you understand that's much simpler but sometimes you need you have five because you have requirements you have like AI rules and that kind of stuff that you use for years you cannot do it's okay I have requirement and that met I'm going to use legacy stuff and then you have to start thinking okay what about visibility control about the tree cloud but before you do that you have to understand the limitation of the existing cloud providers so first try to be as native as possible until things don't work after that you can start taking multi-cloud great insight somewhat thank you for coming someone in charge with Gardner thanks for sharing informatica is known as the leading enterprise cloud data management company we are known for being the top in our industry in at least five different products over the last few years especially we've been transforming into a cloud model which allows us to work better with the trends of our customers in order to see agile and effective in the business you need to make sure that your products and your offerings are just as relevant in all these different clouds than what you're used to and what you're comfortable with one of the most difficult challenges we've always had is that because we're a data company we're talking about data that a customer owns some of that data may be in the cloud some of that data may be on Prem some of that data may be actually in their data center in another region or even another country and having that data connect back to our systems that are located in the cloud has always been a challenge when we first started our engagement with aviatrix we only had one plan that was Amazon it wasn't till later that a jerk came up and all of a sudden we found hey the solution we already had in place for her aviatrix already working in Amazon and now works in Missouri as well before we knew what GCP came up but it really wasn't a big deal for us because we already had the same solution in Amazon and integer now just working in GCP by having a multi cloud approach we have access to all three of them but more commonly it's not just one it's actually integrations between multiple we have some data and ensure that we want to integrate with Amazon we have some data in GCP that we want to bring over to a data Lake assure one of the nice things about aviatrix is that it gives a very simple interface that my staff can understand and use and manage literally hundreds of VPNs around the world and while talking to and working with our customers who are literally around the world now that we've been using aviatrix for a couple years we're actually finding that even problems that we didn't realize we had were actually solved even before we came across the problem and it just worked cloud companies as a whole are based on reputation we need to be able to protect our reputation and part of that reputation is being able to protect our customers and being able to protect more importantly our customers data aviatrix has been helpful for us in that we only have one system that can manage this whole huge system in a simple easy direct model aviatrix is directly responsible for helping us secure and manage our customers not only across the world but across multiple clouds users don't have to be VPN or networking experts in order to be able to use the system all the members on my team can manage it all the members regardless of their experience can do different levels of it one of the unexpected advantages of aviatrix is that I don't have to sell it to my management the fact that we're not in the news at 3 o'clock in the morning or that we don't have to get calls in the middle of the night no news is good news especially in networking things that used to take weeks to build or done in hours I think the most important thing about a matrix is it provides me a Beatrix gives me a consistent model that I can use across multiple regions multiple clouds multiple customers okay welcome back to altitude 2020 for the folks on the livestream I'm John for Steve Mulaney with CEO of aviatrix for our first of two customer panels on cloud with cloud network architects we got Bobby Willoughby they gone Luis Castillo of National Instruments David should Nick with fact set guys welcome to the stage for this digital event come on up [Applause] [Music] hey good to see you thank you okay okay customer panelist is my favorite part we get to hear the real scoop gets a gardener given this the industry overview certainly multi clouds very relevant and cloud native networking is the hot trend with a live stream out there and the digital event so guys let's get into it the journey is you guys are pioneering this journey of multi cloud and cloud native networking and is soon gonna be a lot more coming so we want to get into the journey what's it been like is it real you got a lot of scar tissue and what are some of the learnings yeah absolutely so multi cloud is whether or not we we accepted as a network engineers is is a reality like Steve said about two years ago companies really decided to to just to just bite the bullet and and and move there whether or not whether or not we we accept that fact we need to now create a consistent architecture across across multiple clouds and that that is challenging without orchestration layers as you start managing different different tool sets and different languages across different clouds so that's it's really important that to start thinking about that guys on the other panelists here there's different phases of this journey some come at it from a networking perspective some come in from a problem troubleshooting which what's your experiences yeah so from a networking perspective it's been incredibly exciting it's kind of a once-in-a-generation 'el opportunity to look at how you're building out your network you can start to embrace things like infrastructure as code that maybe your peers on the systems teams have been doing for years but it just never really worked on bram so it's really it's really exciting to look at all the opportunities that we have and then all the interesting challenges that come up that you that you get to tackle an effect said you guys are mostly AWS right yep right now though we're we are looking at multiple clouds we have production workloads running in multiple clouds today but a lot of the initial work has been with Amazon and you've seen it from a networking perspective that's where you guys are coming at it from yep we evolved more from a customer requirement perspective started out primarily as AWS but as the customer needed more resources from Azure like HPC you know as your ad things like that even recently Google Google Analytics our journey has evolved into more of a multi cloud environment Steve weigh in on the architecture because this has been the big conversation I want you to lead this second yeah so I mean I think you guys agree the journey you know it seems like the journey started a couple years ago got real serious the need for multi cloud whether you're there today of course it's gonna be there in the future so that's really important I think the next thing is just architecture I'd love to hear what you you know had some comments about architecture matters it all starts I mean every Enterprise I talk to maybe talk about architecture and the importance of architecture maybe Bobby it's a fun architecture perspective we sorted a journey five years ago Wow okay and we're just now starting our fourth evolution of our network marketer and we call it networking security net SEC yeah versus Justice Network yeah and that fourth generation architectures be based primarily upon Palo Alto Networks an aviatrix I have Atrix doing the orchestration piece of it but that journey came because of the need for simplicity ok the need for a multi cloud orchestration without us having to go and do reprogramming efforts across every cloud as it comes along right I guess the other question I also had around architectures also Louis maybe just talk about I know we've talked a little bit about you know scripting right and some of your thoughts on that yeah absolutely so so for us we started we started creating the network constructs with cloud formation and we've we've stuck with that for the most part what's interesting about that is today on premise we have a lot of a lot of automation around around how we provision networks but cloud formation has become a little bit like the new manual for us so we we're now having issues with having the to automate that component and making it consistent with our on premise architecture making it consistent with Azure architecture and Google cloud so it's really interesting to see to see companies now bring that layer of abstraction that SEO and brought to the to the web side now it's going up into into the into the cloud networking architecture so on the fourth generation of you mentioned you're in the fourth gen architecture what do you guys what have you learned is there any lessons scar tissue what to avoid what worked what was some of the that's probably the biggest list and there is that when you think you finally figured it out you have it right Amazon will change something as you or change something you know transit gateways a game changer so in listening to the business requirements is probably the biggest thing we need to do up front but I think from a simplicity perspective we like I said we don't want to do things four times we want to do things one time we won't be able to write to an API which aviatrix has and have them do the orchestration for us so that we don't have to do it four times how important is architecture in the progression is it you guys get thrown in the deep end to solve these problems or you guys zooming out and looking at it it's that I mean how are you guys looking at the architecture I mean you can't get off the ground if you don't have the network there so all of those that we've gone through similar evolutions we're on our fourth or fifth evolution I think about what we started off with Amazon without a direct connect gate without a trans a gateway without a lot of the things that are available today kind of the 80/20 that Steve was talking about just because it wasn't there doesn't mean we didn't need it so we needed to figure out a way to do it we couldn't say oh you need to come back to the network team in a year and maybe Amazon will have a solution for it right you need to do it now and in evolve later and maybe optimize or change the way you're doing things in the future but don't sit around and wait you can't I'd love to have you guys each individually answer this question for the live stream because it comes up a lot a lot of cloud architects out in the community what should they be thinking about the folks that are coming into this proactively and/or realizing the business benefits are there what advice would you guys give them an architecture what should be they be thinking about and what are some guiding principles you could share so I would start with looking at an architecture model that that can that can spread and and give consistency they're different to different cloud vendors that you will absolutely have to support cloud vendors tend to want to pull you into using their native toolset and that's good if only it was realistic to talk about only one cloud but because it doesn't it's it's it's super important to talk about and have a conversation with the business and with your technology teams about a consistent model how do I do my day one work so that I'm not you know spending 80 percent of my time troubleshooting or managing my network because I'm doing that then I'm missing out on ways that I can make improvements or embrace new technologies so it's really important early on to figure out how do I make this as low maintenance as possible so that I can focus on the things that the team really should be focusing on Bobby your advice the architect I don't know what else I can do that simplicity operations is key right all right so the holistic view of j2 operation you mentioned let's can jump in day one is your your your getting stuff set up day two is your life after all right this is kind of what you're getting at David so what does that look like what are you envisioning as you look at that 20 mile stare at post multi-cloud world what are some of the things that you want in a day to operations yeah infrastructure is code is really important to us so how do we how do we design it so that we can fit start making network changes and fitting them into like a release pipeline and start looking at it like that rather than somebody logging into a router seoi and troubleshooting things on in an ad hoc nature so moving more towards the DevOps model yes anything on that day - yeah I would love to add something so in terms of day 2 operations you can you can either sort of ignore the day 2 operations for a little while where you get well you get your feet wet or you can start approaching it from the beginning the fact is that the the cloud native tools don't have a lot of maturity in that space and when you run into an issue you're gonna end up having a bad day going through millions and millions of logs just to try to understand what's going on so that's something that that the industry just now is beginning to realize it's it's such as such a big gap I think that's key because for us we're moving to more of an event-driven operations in the past monitoring got the job done it's impossible to modern monitor something there's nothing there when the event happens all right so the event-driven application and then detection is important yeah I think Gardiner was all about the cloud native wave coming into networking that's going to be here thing I want to get your guys perspectives I know you have different views of how you came on into the journey and how you're executing and I always say the beauties in the eye of the beholder and that kind of applies the network's laid out so Bobby you guys do a lot of high-performance encryption both on AWS and Azure that's kind of a unique thing for you how are you seeing that impact with multi cloud yeah and that's a new requirement for us to where we we have a requirement to encrypt and they never get the question should I encryption or not encrypt the answer is always yes you should encrypt when you can encrypt for our perspective we we need to migrate a bunch of data from our data centers we have some huge data centers and then getting that data to the cloud is the timely expense in some cases so we have been mandated that we have to encrypt everything leave from the data center so we're looking at using the aviatrix insane mode appliances to be able to encrypt you know 10 20 gigabits of data as it moves to the cloud itself David you're using terraform you got fire Ned you've got a lot of complexity in your network what do you guys look at the future for yours environment yeah so something exciting that or yeah now is fire net so for our security team they obviously have a lot of a lot of knowledge base around Palo Alto and with our commitments to our clients you know it's it's it's not very easy to shift your security model to a specific cloud vendor right so there's a lot of stuck to compliance of things like that where being able to take some of what you've you know you've worked on for years on Bram and put it in the cloud and have the same type of assurance that things are gonna work and be secured in the same way that they are on prem helps make that journey into the cloud a lot easier and Louis you guys got scripting and get a lot of things going on what's your what's your unique angle on this yeah no absolutely so full disclosure I'm not a not not an aviatrix customer yet it's okay we want to hear the truth that's good Ellis what are you thinking about what's on your mind no really when you when you talk about implementing the tool like this it's really just really important to talk about automation and focus on on value so when you talk about things like encryption and things like so you're encrypting tunnels and crypting the path and those things are it should it should should be second nature really when you when you look at building those back ends and managing them with your team it becomes really painful so tools like a Beatrix that that add a lot of automation it's out of out of sight out of mind you can focus on the value and you don't have to focus on so I gotta ask you guys I'll see aviatrix is here they're their supplier to this sector but you guys are customers everyone's pitching you stuff people are not going to buy my stuff how do you guys have that conversation with the suppliers like the cloud vendors and other folks what's that what's it like we're API all the way you got to support this what are some of the what are some of your requirements how do you talk to and evaluate people that walk in and want to knock on your door and pitch you something what's the conversation like it's definitely it's definitely API driven we we definitely look at the at the PAP i structure of the vendors provide before we select anything that that is always first in mind and also what a problem are we really trying to solve usually people try to sell or try to give us something that isn't really valuable like implementing a solution on the on the on the cloud isn't really it doesn't really add a lot of value that's where we go David what's your conversation like with suppliers you have a certain new way to do things as as becomes more agile and essentially the networking and more dynamic what are some of the conversation is with the either incumbents or new new vendors that you're having what do what do you require yeah so ease of use is definitely definitely high up there we've had some vendors come in and say you know hey you know when you go to set this up we're gonna want to send somebody on site and they're gonna sit with you for your day to configure it and that's kind of a red flag what wait a minute you know do we really if one of my really talented engineers can't figure it out on his own what's going on there and why is that so I you know having having some ease-of-use and the team being comfortable with it and understanding it is really important Bobby how about you I mean the old days was do a bake-off and you know the winner takes all I mean is it like that anymore but what's the Volvic a bake-off last year for us do you win so but that's different now because now when you when you get the product you can install the product and they double your energy or have it in a matter of minutes and so the key is is they can you be operational you know within hours or days instead of weeks but but do we also have the flexibility to customize it to meet your needs could you want to be you want to be put into a box with the other customers when you have needs that your pastor cut their needs yeah almost see the challenge that you guys are living where you've got the cloud immediate value depending how you can roll up any solutions but then you have might have other needs so you got to be careful not to buy into stuff that's not shipping so you're trying to be proactive at the same time deal with what you got I mean how do you guys see that evolving because multi-cloud to me is definitely relevant but it's not yet clear how to implement across how do you guys look at this baked versus you know future solutions coming how do you balance that so again so right now we we're we're taking the the ad hoc approach and experimenting with the different concepts of cloud and and really leveraging the the native constructs of each cloud but but there's a there's a breaking point for sure you don't you don't get to scale this like Alexa mom said and you have to focus on being able to deliver a developer they're their sandbox or they're their play area for the for the things that they're trying to build quickly and the only way to do that is with the with with some sort of consistent orchestration layer that allows you to so use a lot more stuff to be coming pretty quickly hides area I do expect things to start to start maturing quite quite quickly this year and you guys see similar trend new stuff coming fast yeah part of the biggest challenge we've got now is being able to segment within the network being able to provide segmentation between production on production workloads even businesses because we support many businesses worldwide and and isolation between those is a key criteria there so the ability to identify and quickly isolate those workloads is key so the CIOs that are watching or that are saying hey take that he'll do multi cloud and then you know the bottoms-up organization Nick pops you're kind of like off a little bit it's not how it works I mean what is the reality in terms of implementing you know in as fast as possible because the business benefits are but it's not always clear in the technology how to move that fast yeah what are some of the barriers one of the blockers what are the enablers I think the reality is is that you may not think you're multi-cloud but your business is right so I think the biggest barriers there is understanding what the requirements are and how best to meet those requirements and then secure manner because you need to make sure that things are working from a latency perspective that things work the way they did and get out of the mind shift that you know it was a cheery application in the data center it doesn't have to be a Tier three application in the cloud so lift and shift is is not the way to go yeah scale is a big part of what I see is the competitive advantage to a lot these clouds and needs to be proprietary network stacks in the old days and then open systems came that was a good thing but as clouds become bigger there's kind of an inherent lock in there with the scale how do you guys keep the choice open how're you guys thinking about interoperability what are some of the conversations and you guys are having around those key concepts well when we look at when we look at the upfront from a networking perspective it it's really key for you to just enable enable all the all the clouds to be to be able to communicate between them developers will will find a way to use the cloud that best suits their their business need and and like like you said it's whether whether you're in denial or not of the multi cloud fact that then your company is in already that's it becomes really important for you to move quickly yeah and I a lot of it also hinges on how well is the provider embracing what that specific cloud is doing so are they are they swimming with Amazon or Azure and just helping facilitate things they're doing the you know the heavy lifting API work for you or are they swimming upstream and they're trying to hack it all together in a messy way and so that helps you you know stay out of the lock-in because they're you know if they're doing if they're using Amazon native tools to help you get where you need to be it's not like Amazon's gonna release something in the future that completely you know makes you have designed yourself into a corner so the closer they're more than cloud native they are the more the easier it is to to deploy but you also need to be aligned in such a way that you can take advantage of those cloud native technologies will it make sense tgw is a game changer in terms of cost and performance right so to completely ignore that would be wrong but you know if you needed to have encryption you know teach Adobe's not encrypted so you need to have some type of a gateway to do the VPN encryption you know so the aviatrix tool give you the beauty of both worlds you can use tgw with a gateway Wow real quick in the last minute we have I want to just get a quick feedback from you guys I hear a lot of people say to me hey the I picked the best cloud for the workload you got and then figure out multi cloud behind the scenes so that seems to be do you guys agree with that I mean is it do I go Mull one cloud across the whole company or this workload works great on AWS that work was great on this from a cloud standpoint do you agree with that premise and then witness multi-cloud stitch them all together yeah from from an application perspective it it can be per workload but it can also be an economical decision certain enterprise contracts will will pull you in one direction that value but the the network problem is still the same doesn't go away yeah yeah yeah I mean you don't want to be trying to fit a square into a round Hall right so if it works better on that cloud provider then it's our job to make sure that that service is there and people can use it agree you just need to stay ahead of the game make sure that the network infrastructure is there secure is available and is multi cloud capable yeah I'm at the end of the day you guys just validating that it's the networking game now cloud storage compute check networking is where the action is awesome thanks for your insights guys appreciate you coming on the panel appreciate it thanks thank you [Applause] [Music] [Applause] okay welcome back on the live feed I'm John fritz T Blaney my co-host with aviatrix I'm with the cube for the special digital event our next customer panel got great another set of cloud network architects Justin Smith was aura Justin broadly with Ellie Mae and Amit Oh tree job with Koopa welcome to stage [Applause] all right thank you thank you okay he's got all the the cliff notes from the last session welcome back rinse and repeat yeah yeah we're going to go under the hood a little bit I think I think they nailed the what we've been reporting and we've been having this conversation around networking is where the action is because that's the end of the day you got a move a pack from A to B and you get workloads exchanging data so it's really killer so let's get started Amit what are you seeing as the journey of multi cloud as you go under the hood and say okay I got to implement this I have to engineer the network make it enabling make it programmable make it interoperable across clouds and that's like I mean almost sounds impossible to me what's your take yeah I mean it it seems impossible but if you are running an organization which is running infrastructure as a cordon all right it is easily doable like you can use tools out there that's available today you can use third-party products that can do a better job but but put your architecture first don't wait architecture may not be perfect put the best architecture that's available today and be agile to iterate and make improvements over the time we get to Justin's over here so I have to be careful when I point a question in Justin they both have the answer but okay journeys what's the journey been like I mean is there phases we heard that from Gartner people come in to multi cloud and cloud native networking from different perspectives what's your take on the journey Justin yeah I mean from our perspective we started out very much focused on one cloud and as we started doing errands we started doing new products the market the need for multi cloud comes very apparent very quickly for us and so you know having an architecture that we can plug in play into and be able to add and change things as it changes is super important for what we're doing in the space just in your journey yes for us we were very ad hoc oriented and the idea is that we were reinventing all the time trying to move into these new things and coming up with great new ideas and so rather than it being some iterative approach with our deployments that became a number of different deployments and so we shifted that tore in the network has been a real enabler of this is that it there's one network and it touches whatever cloud we want it to touch and it touches the data centers that we need it to touch and it touches the customers that we need it to touch our job is to make sure that the services that are available and one of those locations are available in all of the locations so the idea is not that we need to come up with this new solution every time it's that we're just iterating on what we've already decided to do before we get the architecture section I want to ask you guys a question I'm a big fan of you know let the app developers have infrastructure as code so check but having the right cloud run that workload I'm a big fan of that if it works great but we just heard from the other panel you can't change the network so I want to get your thoughts what is cloud native networking and is that the engine really that's the enabler for this multi cloud trend but you guys taken we'll start with Amit what do you think about that yeah so you are gonna have workloads running in different clouds and the workloads would have affinity to one cloud over other but how you expose that it matter of how you are going to build your networks how we are gonna run security how we are going to do egress ingress out of it so it's a big problem how do you split says what's the solution what's the end the key pain points and problem statement I mean the key pain point for most companies is how do you take your traditionally on-premise network and then blow that out to the cloud in a way that makes sense you know IP conflicts you have IP space you pub public eye peas and premise as well as in the cloud and how do you kind of make a sense of all of that and I think that's where tools like a v8 ryx make a lot of sense in that space from our site it's it's really simple its latency its bandwidth and availability these don't change whether we're talking about cloud or data center or even corporate IT networking so our job when when these all of these things are simplified into like s3 for instance and our developers want to use those we have to be able to deliver that and for a particular group or another group that wants to use just just GCP resources these aren't we have to support these requirements and these wants as opposed to saying hey that's not a good idea our job is to enable them not to disable them do you think you guys think infrastructure is code which I love that I think it's that's the future it is we saw that with DevOps but I do start getting the networking is it getting down to the network portion where it's network is code because storage and compute working really well is seeing all kubernetes and service master and network as code reality is it there is got work to do it's absolutely there I mean you mentioned net DevOps and it's it's very real I mean in Cooper we build our networks through terraform and on not only just out of fun build an API so that we can consistently build V nets and VPC all across in the same unit yeah and even security groups and then on top an aviatrix comes in we can peer the networks bridge bridge all the different regions through code same with you guys but yeah everything we deploy is done with automation and then we also run things like lambda on top to make changes in real time we don't make manual changes on our network in the data center funny enough it's still manual but the cloud has enabled us to move into this automation mindset and and all my guys that's what they focus on is bringing what now what they're doing in the cloud into the data center which is kind of opposite of what it should be that's full or what it used to be it's full DevOps then yes yeah I mean for us was similar on-premise still somewhat very manual although we're moving more Norton ninja and terraform concepts but everything in the production environment is colored Confirmation terraform code and now coming into the datacenter same I just wanted to jump in on a Justin Smith one of the comment that you made because it's something that we always talk about a lot is that the center of gravity of architecture used to be an on-prem and now it's shifted in the cloud and once you have your strategic architecture what you--what do you do you push that everywhere so what you used to see at the beginning of cloud was pushing the architecture on prem into cloud now I want to pick up on what you said to you others agree that the center of architect of gravity is here I'm now pushing what I do in the cloud back into on pram and and then so first that and then also in the journey where are you at from 0 to 100 of actually in the journey to cloud DUI you 50% there are you 10% yes I mean are you evacuating data centers next year I mean were you guys at yeah so there's there's two types of gravity that you typically are dealing with no migration first is data gravity and your data set and where that data lives and then the second is the network platform that interrupts all that together right in our case the data gravity sold mostly on Prem but our network is now extending out to the app tier that's going to be in cloud right eventually that data gravity will also move to cloud as we start getting more sophisticated but you know in our journey we're about halfway there about halfway through the process we're taking a handle of you know lift and shift and when did that start and we started about three years ago okay okay go by it's a very different story it started from a garage and one hundred percent on the clock it's a business spend management platform as a software-as-a-service one hundred percent on the cloud it was like ten years ago right yes yeah you guys are riding the wave love that architecture Justin I want to ask user you guys mentioned DevOps I mean obviously we saw the huge observability wave which is essentially network management for the cloud in my opinion right yeah it's more dynamic but this isn't about visibility we heard from the last panel you don't know what's being turned on or turned off from a services standpoint at any given time how is all this playing out when you start getting into the DevOps down well this this is the big challenge for all of us as visibility when you talk transport within a cloud you know we very interesting we we have moved from having a backbone that we bought that we own that would be data center connectivity we now I work for as or as a subscription billing company so we want to support the subscription mindset so rather than going and buying circuits and having to wait three months to install and then coming up with some way to get things connected and resiliency and redundancy I my backbone is in the cloud I use the cloud providers interconnections between regions to transport data across and and so if you do that with their native solutions you you do lose visibility there are areas in that that you don't get which is why controlling you know controllers and having some type of management plane is a requirement for us to do what we're supposed to do and provide consistency while doing it a great conversation I loved when you said earlier latency bandwidth I think availability with your sim pop3 things guys SLA I mean you just do ping times between clouds it's like you don't know what you're getting for round-trip times this becomes a huge kind of risk management black hole whatever you want to call blind spot how are you guys looking at the interconnects between clouds because you know I can see that working from you know ground to cloud I'm per cloud but when you start doing with multi clouds workload I mean SL leis will be all over the map won't they just inherently but how do you guys view that yeah I think we talked about workload and we know that the workloads are going to be different in different clouds but they are going to be calling each other so it's very important to have that visibility that you can see how data is flowing at what latency and what our ability is hour is there and our authority needs to operate on that so it's solely use the software dashboard look at the times and look at the latency in the old days strong so on open so on you try to figure it out and then your day is you have to figure out just and what's your answer to that because you're in the middle of it yeah I mean I think the the key thing there is that we have to plan for that failure we have to plan for that latency and our applications it's starting start tracking in your SLI something you start planning for and you loosely couple these services and a much more micro services approach so you actually can handle that kind of failure or that type of unknown latency and unfortunately the cloud has made us much better at handling exceptions a much better way you guys are all great examples of cloud native from day one and you guys had when did you have the tipping point moment or the Epiphany of saying a multi clouds real I can't ignore it I got to factor it into all my design design principles and and everything you're doing what's it was there a moment or was it was it from day one now there are two divisions one was the business so in business there was some affinity to not be in one cloud or to be in one cloud and that drove from the business side so it has a cloud architect our responsibility was to support that business and other is the technology some things are really running better in like if you are running dot network load or you are going to run machine learning or AI so that you have you would have that preference of one cloud over other so it was the bill that we got from AWS I mean that's that's what drives a lot of these conversations is the financial viability of what you're building on top of it which is so we this failure domain idea which is which is fairly interesting is how do I solve or guarantee against a failure domain you have methodologies with you know back-end direct connects or interconnect with GCP all of these ideas are something that you have to take into account but that transport layer should not matter to whoever we're building this for our job is to deliver the frames in the packets what that flows across how you get there we want to make that seamless and so whether it's a public internet API call or it's a back-end connectivity through Direct Connect it doesn't matter it just has to meet a contract that you signed with your application folks yeah that's the availability piece just on your thoughts on that I think any comment on that so actually multi clouds become something much more recent in the last six to eight months I'd say we always kind of had a very much an attitude of like moving to Amazon from our private cloud is hard enough why complicate it further but the realities of the business and as we start seeing you know improvements in Google and Asia and different technology spaces the need for multi cloud becomes much more important as well as those are acquisition strategies I matured we're seeing that companies that used to be on premise that we typically acquire are now very much already on a cloud and if they're on a cloud I need to plug them into our ecosystem and so that's really change our multi cloud story in a big way I'd love to get your thoughts on the clouds versus the clouds because you know you compare them Amazon's got more features they're rich with features I see the bills are haiku people using them but Google's got a great Network Google's networks pretty damn good and then you got a sure what's the difference between the clouds who where they've evolved something whether they peak in certain areas better than others what what are the characteristics which makes one cloud better do they have a unique feature that makes Azure better than Google and vice versa what do you guys think about the different clouds yeah to my experience I think there is the approach is different in many places Google has a different approach very devops friendly and you can run your workload like your network can spend regions time I mean but our application ready to accept that MS one is evolving I mean I remember ten years back Amazon's network was a flat network we will be launching servers and 10.0.0.0 mode multi-account came out so they are evolving as you are at a late start but because they have a late start they saw the pattern and they they have some mature set up on the I mean I think they're all trying to say they're equal in their own ways I think they all have very specific design philosophies that allow them to be successful in different ways and you have to kind of that in mine is your architectural and solution for example Amazon has a very much a very regional affinity they don't like to go cross region in their architecture whereas Google is very much it's a global network we're gonna think about as a global solution I think Google also has advantages there to market and so it has seen what asier did wrong it's seen what AWS did wrong and it's made those improvements and I think that's one of their big advantage at great scale to Justin thoughts on the cloud so yeah Amazon built from the system up and Google built from the network down so their ideas and approaches are from a global versus or regional I agree with you completely that that is the big number one thing but the if you look at it from the outset interestingly the the inability or the ability for Amazon to limit layer 2 broadcasting and and what that really means from a VPC perspective changed all the routing protocols you can use all the things that we have built inside of a data center to provide resiliency and and and make things seamless to users all of that disappeared and so because we had to accept that at the VPC level now we have to accept it at the LAN level Google's done a better job of being able to overcome those things and provide those traditional Network facilities to us it's just great panel can go all day here's awesome so I heard we could we'll get to the cloud native naive question so kind of think about what's not even what's cloud is that next but I got to ask you had a conversation with a friend he's like when is the new land so if you think about what the land was at a data center when is the new link you get talking about the cloud impact so that means st when the old st was kind of changing into the new land how do you guys look at that because if you think about it what lands were for inside a premises was all about networking high speed but now when you take the win and make essentially a land do you agree with that and how do you view this trend and is it good or bad or is it ugly and what's what you guys take on this yeah I think it's the it's a thing that you have to work with your application architect so if you are managing networks and if you're a sorry engineer you need to work with them to expose the unreliability that would bring in so the application has to hand a lot of this the difference in the Layton sees and and the reliability has to be worked through the application there land when same concept as it be yesterday I think we've been talking about for a long time the erosion of the edge and so is this is just a continuation of that journey we've been on for the last several years as we get more and more cloud native when we start about API is the ability to lock my data in place and not be able to access it really goes away and so I think this is just continuation that thing I think it has challenges we start talking about weighing scale versus land scale the tooling doesn't work the same the scale of that tooling is much larger and the need to automation is much much higher in a way than it was in a land that's what we're seeing so much infrastructure as code yeah yeah so for me I'll go back again to this its bandwidth and its latency right that bet define those two land versus win but the other thing that's comes up more and more with cloud deployments is where is our security boundary and where can I extend this secure aware appliance or set of rules to protect what's inside of it so for us we're able to deliver VRS or route forwarding tables for different segments wherever we're at in the world and so they're they're trusted to talk to each other but if they're gonna go to someplace that's outside of their their network then they have to cross a security boundary and where we enforce policy very heavily so for me there's it's not just land when it's it's how does environment get to environment more importantly that's a great point and security we haven't talked to yet but that's got to be baked in from the beginning that's architecture thoughts on security are you guys are dealing with it yeah start from the base have app to have security built in have TLS have encryption on the data I transit data at rest but as you bring the application to the cloud and they are going to go multi-cloud talking to over the Internet in some places well have apt web security I mean I mean our principals day Security's day zero every day and so we we always build it into our design we load entire architecture into our applications it's encrypt everything it's TLS everywhere it's make sure that that data is secured at all times yeah one of the cool trends at RSA just as a side note was the data in use encryption piece which is a homomorphic stuff was interesting all right guys final question you know we heard on the earlier panel was also trending at reinvent we take the tea out of cloud native it spells cloud naive okay they got shirts now he being sure he's gonna got this trend going what does that mean to be naive so if you're to your peers out there watching a live stream and also the suppliers that are trying to you know supply you guys with technology and services what's naive look like and what's native look like when is someone naive about implementing all this stuff so for me it's because we are in hundred-percent cloud for us its main thing is ready for the change and you will you will find new building blocks coming in and the network design will evolve and change so don't be naive and think that it's static you wall with the change I think the big naivety that people have is that well I've been doing it this way for twenty years and been successful it's going to be successful in cloud the reality is that's not the case you have to think some of the stuff a little bit differently and you need to think about it early enough so that you can become cloud native and really enable your business on cloud yeah for me it's it's being open minded right the the our industry the network industry as a whole has been very much I am smarter than everybody else and we're gonna tell everybody how it's going to be done and we have we fell into a lull when it came to producing infrastructure and and and so embracing this idea that we can deploy a new solution or a new environment in minutes as opposed to hours or weeks or four months in some cases is really important and and so you know it's are you being closed-minded native being open-minded exactly and and it took a for me it was that was a transformative kind of where I was looking to solve problems in a cloud way as opposed to looking to solve problems in this traditional old-school way all right I know we're out of time but I ask one more question so you guys so good it could be a quick answer what's the BS language when you the BS meter goes off when people talk to you about solutions what's the kind of jargon that you hear that's the BS meter going off what are people talking about that in your opinion you here you go that's total B yes what what triggers use it so that I have two lines out of movies that are really I can if the if I say them without actually thinking them it's like 1.21 jigowatts how you're out of your mind from Back to the Future right somebody's gonna be a bank and then and then Martin ball and and Michael Keaton and mr. mom when he goes to 22 21 whatever it takes yeah those two right there if those go off in my mind somebody's talking to me I know they're full of baloney so a lot of speeds would be a lot of speeds and feeds a lot of data did it instead of talking about what you're actually doing and solutioning for you're talking about well I does this this this and okay 220 221 anytime I start seeing the cloud vendor start benchmarking against each other it's your workload is your workload you need to benchmark yourself don't don't listen to the marketing on that that's that's all I'm a what triggers you and the bsp I think if somebody explains you a not simple they cannot explain you in simplicity then that's a good one all right guys thanks for the great insight great panel how about a round of applause practitioners DX easy solutions integrating company than we service customers from all industry verticals and we're helping them to move to the digital world so as a solutions integrator we interface with many many customers that have many different types of needs and they're on their IT journey to modernize their applications into the cloud so we encounter many different scenarios many different reasons for those migrations all of them seeking to optimize their IT solutions to better enable their business we have our CPS organization it's cloud platform services we support AWS does your Google Alibaba corkle will help move those workloads to wherever it's most appropriate no one buys the house for the plumbing equally no one buys the solution for the networking but if the plumbing doesn't work no one likes the house and if this network doesn't work no one likes a solution so network is ubiquitous it is a key component of every solution we do the network connectivity is the lifeblood of any architecture without network connectivity nothing works properly planning and building a scalable robust network that's gonna be able to adapt with the application needs its when encountering some network design and talking about speed the deployment aviatrix came up in discussion and we then further pursued an area DHT products that incorporated aviatrix is part of a new offering that we are in the process of developing that really enhances our ability to provide cloud connectivity for the lance cloud connectivity there's a new line of networking services that we're getting into as our clients move into hybrid cloud networking it is much different than our traditional based services an aviatrix provides a key component in that service before we found aviatrix we were using just native peering connections but there wasn't a way to visualize all those peering connections and with multiple accounts multiple contacts for security with a v8 church we were able to visualize those different peering connections of security groups it helped a lot especially in areas of early deployment scenarios were quickly able to then take those deployment scenarios and turn them into scripts that we can then deploy repeatedly their solutions were designed for work with the cloud native capabilities first and where those cloud native capabilities fall short they then have solution sets that augment those capabilities I was pleasantly surprised number one with the aviatrix team as a whole in their level of engagement with us you know we weren't only buying the product we were buying a team that came on board to help us implement and solution that was really good to work together to learn both what aviatrix had to offer as well as enhancements that we had to bring that aviatrix was able to put into their product and meet our needs even better aviatrix was a joy to find because they really provided us the technology that we needed in order to provide multi cloud connectivity that really added to the functionality that you can't get from the basic law providing services we're taking our customers on a journey to simplify and optimize their IT infrastructure aviatrix certainly has made my job much easier okay welcome back to altitude 2020 for the digital event for the live feed welcome back I'm John Ford with the cube with Steve Mulaney CEO aviatrix for the next panel from global system integrators the folks who are building and working with folks on their journey to multi cloud and cloud native networking we've got a great panel George Buckman with dxc and Derek Monahan with wwt welcome to the stage [Applause] [Music] okay you guys are the ones out there advising building and getting down and dirty with multi cloud and cloud native networking we heard from the customer panel you can see the diversity of where people come into the journey of cloud it kind of depends upon where you are but the trends are all clear cloud native networking DevOps up and down the stack this has been the main engine what's your guys take of the disk journey to multi cloud what do you guys seeing yeah it's it's critical I mean we're seeing all of our enterprise customers enter into this they've been through the migrations of the easy stuff you know now they're trying to optimize and get more improvement so now the tough stuffs coming on right and you know they need their data processing near where their data is so that's driving them to a multi cloud environment okay we heard some of the edge stuff I mean you guys are exactly you've seen this movie before but now it's a whole new ballgame what's your take yeah so I'll give you a hint so our practice it's not called the cloud practice it's the multi cloud practice and so if that gives you a hint of how we approach things it's very consultative and so when we look at what the trends are let's look a little year ago about a year ago we were having conversations with customers let's build a data center in the cloud let's put some VP C's let's throw some firewalls with some DNS and other infrastructure out there and let's hope it works this isn't a science project so what we're trying we're starting to see is customers are starting to have more of a vision and we're helping with that consultative nature but it's totally based on the business and you got to start understanding how the lines of business are using the apps and then we evolved into that next journey which is a foundational approach to what are some of the problem statement customers are solving when they come to you what are the top things that are on their my house or the ease of use of jelly all that stuff but what specifically they did digging into yeah some complexity I think when you look at multi cloud approach in my view is network requirements are complex you know I think they are but I think the approach can be let's simplify that so one thing that we try to do and this is how we talk to customers is let's just like you simplify an aviatrix simplifies the automation orchestration of cloud networking we're trying to simplify the design the planning implementation of infrastructure across multiple workloads across multiple platforms and so the way we do it is we sit down we look at not just use cases and not just the questions in common we anticipate we actually build out based on the business and function requirements we build out a strategy and then create a set of documents and guess what we actually build in the lab and that lab that we platform we built proves out this reference architecture actually works absolutely we implement similar concepts I mean we they're proven practices they work great so well George you mentioned that the hard part is now upon us are you referring to networking what is specifically were you getting at Tara so the easy parts done now so for the enterprises themselves migrating their more critical apps or more difficult apps into the environments you know they've just we've just scratched the surface I believe on what enterprises that are doing to move into the cloud to optimize their environments to take advantage of the scale and speed to deployment and to be able to better enable their businesses so they're just now really starting the >> so do you get you guys see what I talked about them in terms of their Cambrian explosion I mean you're both monster system integrators with you know top fortune enterprise customers you know really rely on you for for guidance and consulting and so forth and boy they're networks is that something that you you've seen I mean does that resonate did you notice a year and a half ago and all of a sudden the importance of cloud for enterprise shoot up yeah I mean we're seeing it okay in our internal environment as yeah you know we're a huge company or right customer zero or an IT so we're experiencing that internal okay and every one of our other customers so I have another question oh I don't know the answer to this and the lawyer never asks a question that you don't know the answer to but I'm gonna ask it anyway d XE @ wwt massive system integrators why aviatrix yep so great question Steve so I think the way we approach things I think we have a similar vision a similar strategy how you approach things how we approach things that it worldwide technology number one we want to simplify the complexity and so that's your number one priorities let's take the networking but simplify it and I think part of the other point I'm making is we have we see this automation piece as not just an afterthought anymore if you look at what customers care about visibility and automation is probably the at the top three maybe the third on the list and I think that's where we see the value and I think the partnership that we're building and what I what I get excited about is not just putting yours in our lab and showing customers how it works it's Co developing a solution with you figuring out hey how can we make this better right mr. piller is a huge thing Jenna insecurity alone Network everything's around visibility what automation do you see happening in terms of progression order of operations if you will it's the low-hanging fruit what are people working on now and what are what are some of the aspirational goals around when you start thinking about multi cloud and automation yep so I wanted to get back to answer that question I want to answer your question you know what led us there and why aviatrix you know in working some large internal IT projects and and looking at how we were going to integrate those solutions you know we like to build everything with recipes where Network is probably playing catch-up in the DevOps world but with a DevOps mindset looking to speed to deploy support all those things so when you start building your recipes you take a little of this a little of that and you mix it all together well when you look around you say wow look there's this big bag of a VHS let me plop that in that solves a big part of my problems that I have to speed to integrate speed to deploy and the operational views that I need to run this so that was 11 years about reference architectures yeah absolutely so you know they came with a full slate of reference architectures already the out there and ready to go that fit our needs so it's very very easy for us to integrate those into our recipes what do you guys think about all the multi vendor interoperability conversations that have been going on choice has been a big part of multi cloud in terms of you know customers want choice didn't you know they'll put a workload in the cloud that works but this notion of choice and interoperability is become a big conversation it is and I think our approach and that's why we talk to customers is let's let's speed and be risk of that decision making process and how do we do that because the interoperability is key you're not just putting it's not just a single vendor we're talking you know many many vendors I mean think about the average number of cloud applications a customer uses a business and enterprise business today you know it's it's above 30 it's it's skyrocketing and so what we do and we look at it from an Billy approaches how do things interoperate we test it out we validate it we build a reference architecture it says these are the critical design elements now let's build one with aviatrix and show how this works with aviatrix and I think the the important part there though is the automation piece that we add to it invisibility so I think the visibility is what's what I see lacking across the industry today and the cloud needed that's been a big topic yep okay in terms of aviatrix that you guys see them coming in there one of the ones that are emerging and the new brands emerging with multi cloud you still got the old guard incumbents with huge footprints how our customers dealing with that that kind of component in dealing with both of them yeah I mean where we have customers that are ingrained with a particular vendor and you know we have partnerships with many vendors so our objective is to provide the solution that meets that client and you they all want multi vendor they all want interoperability correct all right so I got to ask you guys a question while we were defining de to operations what does that mean I mean you guys are looking at the big business and technical components of architecture what does de two operations mean what's the definition of that yeah so I think from our perspective my experience we you know de to operations whether it's it's not just the you know the orchestration piece and setting up and let it a lot of automate and have some you know change control you're looking at this from a data perspective how do I support this ongoing and make it easy to make changes as we evolve that the the cloud is very dynamic the the nature of how that fast is expanding the number of features is astonishing trying to keep up to date with a number of just networking capabilities and services that are added so I think day to operation starts with a fundable understanding of you know building out supporting a customer's environments and making it the automation piece easy from from you know a distance I think yeah and you know taking that to the next level of being able to enable customers to have catalog items that they can pick and choose hey I need this network connectivity from this cloud location back to this on pram and being able to have that automated and provisioned just simply by ordering it for the folks watching out there guys take a minute to explain as you guys are in the trenches doing a lot of good work what are some of the engagement that you guys get into how does that progress what is that what's what happens there they call you up and say hey I need multi-cloud or you're already in there I mean take us through why how someone can engage to use a global si to come in and make this thing happen what's looks like typical engagement look like yeah so from our perspective we typically have a series of workshops in a methodology that we kind of go along the journey number one we have a foundational approach and I don't mean foundation meaning the network foundation that's a very critical element we got a factor in security we got a factor in automation so we think about foundation we do a workshop that starts with education a lot of times we'll go in and we'll just educate the customer what does VPC sharing you know what is a private link and Azure how does that impact your business you know customers I want to share services out in an ecosystem with other customers and partners well there's many ways to accomplish that so our goal is to you know understand those requirements and then build that strategy with them thoughts George oh yeah I mean I'm one of the guys that's down in the weeds making things happen so I'm not the guy on the front line interfacing with the customers every day but we have a similar approach you know we have a consulting practice that will go out and and apply their practices to see what those and when do you parachute in yeah when I then is I'm on the back end working with our offering development leads for the networking so we understand or seeing what customers are asking for and we're on the back end developing the solutions that integrate with our own offerings as well as enable other customers to just deploy quickly to meet their connectivity needs it so the patterns are similar great final question for you guys I want to ask you to paint a picture of what success looks like and you know for name customers you don't forget in reveal of kind of who they are but what does success look like in multi-cloud as you as you paint a picture for the folks here and watching on the live stream it's if someone says hey I want to be multi-cloud I got to have my operations agile I want full DevOps I want programmability security built in from day zero what does success look like yeah I think success looks like this so when you're building out a network the network is a harder thing to change than some other aspects of cloud so what we think is even if you're thinking about that second cloud which we have most of our customers are on to public clouds today they might be dabbling in that is you build that network foundation an architecture that takes in consideration where you're going and so once we start building that reference architecture out that shows this is how to sit from a multi-cloud perspective not a single cloud and let's not forget our branches let's not forget our data centers let's not forget how all this connects together because that's how we define multi-cloud it's not just in the cloud it's on Prem and it's off Prem and so collectively I think the key is also is that we provide them an hld you got to start with in a high-level design that can be tweaked as you go through the journey but you got to give a solid structural foundation and that networking which we think most customers think as not not the network engineers but as an afterthought we want to make that the most critical element before you start the journey Jorge from your seed had a success look for you so you know it starts out on these journeys often start out people not even thinking about what is gonna happen what what their network needs are when they start their migration journey to the cloud so I want this success to me looks like them being able to end up not worrying about what's happening in the network when they move to the cloud good guys great insight thanks for coming on share and pen I've got a round of applause the global system integrators [Applause] [Music] okay welcome back from the live feed I'm shuffle with the cube Steve Eleni CEO of aviatrix my co-host our next panel is the aviatrix certified engineers also known as aces this is the folks that are certified their engineering they're building these new solutions please welcome Toby Foster min from Attica Stacy linear from Terra data and Jennifer Reid with Victor Davis to the stage I was just gonna I was just gonna rip you guys and say where's your jackets and Jen's got the jacket on okay good love the aviatrix aces pile of gear there above the clouds soaring to new heights that's right so guys aviatrix aces love the name I think it's great certified this is all about getting things engineered so there's a level of certification I want to get into that but first take us through the day in the life of an ace and just to point out Stacey's a squad leader so he's like a squadron leader Roger and leader yeah squadron leader so he's got a bunch of aces underneath him but share your perspective day-in-the-life Jeff we'll start with you sure so I have actually a whole team that works for me both in the in the North America both in the US and in Mexico and so I'm eagerly working to get them certified as well so I can become a squad leader myself but it's important because one of the the critical gaps that we've found is people having the networking background because they're you graduate from college and you have a lot of computer science background you can program you've got Python but networking in packets they just don't get and so just taking them through all the processes that it's really necessary to understand when you're troubleshooting is really critical mm-hmm and because you're gonna get an issue where you need to figure out where exactly is that happening on the network you know is my my issue just in the V PCs and on the instant side is a security group or is it going on print and this is something actually embedded within Amazon itself I mean I should troubleshot an issue for about six months going back and forth with Amazon and it was the vgw VPN because they were auto-scaling on two sides and we ended up having to pull out the Cisco's and put in aviatrix so I could just say okay it's fixed and actually actually helped the application teams get to that and get it solved yeah but I'm taking a lot of junior people and getting them through that certification process so they can understand and see the network the way I see the network I mean look I've been doing this such for 25 years but I got out when I went in the Marine Corps that's what I did and coming out the network is still the network but people don't get the same training they get they got in the 90s it's just so easy just write some software and they work takes care of itself yes I'll be will get I'll come back to that I want to come back to that that problem solved with Amazon but Toby I think the only thing I have to add to that is that it's always the network fault as long as I've been in network have always been the network's fault and I'm even to this day you know it's still the network's fault and part of being a network guy is that you need to prove when it is and when it's not your fault and that means you need to know a little bit about a hundred different things to make that and now you got a full stack DevOps you gotta know a lot more times another hundred and these times are changing yeah they say you're a squadron leader I get that right what is what does a squadron leader first can you describe what it is I think probably just leading all the network components of it but not they from my perspective when to think about what you asked them was it's about no issues and no escalation soft my day is a good that's a good day yes it's a good day Jennifer you mentioned the Amazon thing this brings up a good point you know when you have these new waves come in you have a lot of new things newly use cases a lot of the finger-pointing it's that guy's problem that girl's problem so what is how do you solve that and how do you get the young guns up to speed is there training is that this is where the certification comes in well is where the certification is really going to come in I know when we we got together at reinvent one of the the questions that that we had with Stephen the team was what what should our certification look like you know she would just be teaching about what aviatrix troubleshooting brings to bear but what should that be like and I think Toby and I were like no no no that's going a little too high we need to get really low because the the better someone can get at actually understanding what actually happening in the network and and where to actually troubleshoot the problem how to step back each of those processes because without that it's just a big black box and they don't know you know because everything is abstracted in Amazon Internet and Azure and Google is substracted and they have these virtual gateways they have VPNs that you just don't have the logs on it's you just don't know and so then what tools can you put in front of them of where they can look because there are full logs well as long as we turned on the flow logs when they built it you know and there's like each one of those little things that well if they had decided to do that when they built it it's there but if you can come in later to really supplement that with training to actual troubleshoot and do a packet capture here as it's going through then teaching them how to read that even yeah Toby we were talking before we came on up on stage about your career you've been networking all your time and then you know you're now entering a lot of younger people how is that going because the people who come in fresh they don't have all the old war stories they don't know you talk about you know that's dimmer fault I walk in bare feet in the snow when I was your age I mean it's so easy now right they say what's your take on how you train the young P so I've noticed two things one is that they are up to speed a lot faster in generalities of networking they can tell you what a network is in high school level now where I didn't learn that too midway through my career and they're learning it faster but they don't necessarily understand why it's that way or you know everybody thinks that it's always slash 24 for a subnet and they don't understand why you can break it down smaller why it's really necessary so the the ramp up speed is much faster for these guys that are coming in but they don't understand why and they need some of that background knowledge to see where it's coming from and why is it important and old guys that's where we thrive Jennifer you mentioned you you got in from the Marines health spa when you got into networking how what was it like then and compared it now almost like we heard earlier static versus dynamic don't be static cuz then you just set the network you got a perimeter yeah no there was no such thing ya know so back in the day I mean I mean we had banyan vines for email and you know we had token ring and I had to set up token ring networks and figure out why that didn't work because how many of things were actually sharing it but then actually just cutting fiber and running fiber cables and dropping them over you know shelters to plug them in and oh crap they swung it too hard and shattered it now I gotta be great polished this thing and actually shoot like to see if it works I mean that was the network crimped five cat5 cables to run an Ethernet you know and then from that just said network switches dumb switches like those were the most common ones you had then actually configuring routers and you know logging into a Cisco router and actually knowing how to configure that and it was funny because I had gone all the way up and was a software product manager for a while so I've gone all the way up the stack and then two and a half three years ago I came across to to work with entity group that it became Victor Davis but we went to help one of our customers Davis and it was like okay so we need to fix the network okay I haven't done this in 20 years but all right let's get to it you know because it really fundamentally does not change it's still the network I mean I've had people tell me well you know when we go to containers we will not have to worry about the network and I'm like yeah you don't I do and then with this were the program abilities it really interesting so I think this brings up the certification what are some of the new things that people should be aware of that come in with the aviatrix ace certification what are some of the highlights can you guys share some of the some of the highlights around the certifications I think some of the importance is that it's it doesn't need to be vendor specific for network generality or basic networking knowledge and instead of learning how Cisco does something or how Palo Alto does something we need to understand how and why it works as a basic model and then understand how each vendor has gone about that problem and solved it in a general that's true in multi cloud as well you can't learn how cloud networking works without understanding how a double u.s. senator and GCP are all slightly the same but slightly different and some things work and some things don't I think that's probably the number one take I think having a certification across clouds is really valuable cuz we heard the global si help the business issues what does it mean to do that is it code is that networking is it configuration is that aviatrix what is the I mean op C aviatrix is the ASA certification but what is it about the multi cloud that makes it multi networking and multi vendor easy answer is yes so you got to be a generalist getting your hands and all you have to be right it takes experience because it's every every cloud vendor has their own certification whether that's hops and advanced networking and advanced security or whatever it might be yeah they can take the test but they have no idea how to figure out what's wrong with that system and the same thing with any certification but it's really getting your hands in there and actually having to troubleshoot the problems you know actually work the problem you know and calm down it's going to be okay I mean because I don't know how many calls I've been on or even had aviatrix join me on it's like okay so everyone calm down let's figure out what's happening it's like we've looked at that screen three times looking at it again it's not gonna solve that problem right but at the same time you know remaining calm but knowing that it really is I'm getting a packet from here to go over here it's not working so what could be the problem you know and actually stepping them through with those scenarios but that's like you only get that by having to do it you know and seeing it and going through it and then I have a question so we you know I just see it we started this program maybe months ago we're seeing a huge amount of interest I mean we're oversubscribed on all the training sessions we've got people flying from around the country even with coronavirus flying to go to Seattle to go to these events were oversubscribed good is that watching leader would put there yeah is that something that you see in your organization's are you recommending that to people do you see I mean I'm just I guess I'm surprised I'm not surprised but I'm really surprised by the demand if you would of this multi cloud network certification because it really isn't anything like that is that something you guys can comment on or do you see the same things in your organization's I say from my side because we operate in the multi cloud environment so it really helps and it's beneficial for us yeah I think I would add that uh networking guys have always needed to use certifications to prove that they know what they know right it's not good enough to say yeah I know IP addresses or I know how a network works and a couple little check marks or a little letters buying helps give you validity um so even in our team we can say hey you know we're using these certifications to know that you know enough of the basics and enough of the understandings that you have the tools necessary right so I guess my final question for you guys is why an eighth certification is relevant and then second part is share what the livestream folks who aren't yet a certified or might want to jump in to be AVH or certified engineers why is it important so why is it relevant and why shouldn't someone want to be an ace-certified I'm uses the right engineer I think my views a little different I think certification comes from proving that you have the knowledge not proving that you get a certification to get no I mean they're backwards so when you've got the training and the understanding and the you use that to prove and you can like grow your certification list with it versus studying for a test to get a certification and have no understanding of ok so that who is the right person that look at this is saying I'm qualified is it a network engineer is it a DevOps person what's your view you know is it a certain you know I think cloud is really the answer it's the as we talked like the edge is getting eroded so is the network definitions eating eroded we're getting more and more of some network some DevOps some security lots and lots of security because network is so involved in so many of them that's just the next progression there I would say I expand that to more automation engineers because we have those now probably extended as well well I think that the training classes themselves are helpful especially the entry-level ones for people who may be quote-unquote cloud architects but I've never done anything and networking for them to understand why we need those things to really work whether or not they go through to eventually get a certification is something different but I really think fundamentally understanding how these things work it makes them a better architect makes them better application developer but even more so as you deploy more of your applications into the cloud really getting an understanding even from our people who have tradition down on Prem networking they can understand how that's going to work in the cloud - well I know we've got just under 30 seconds left I want to get one more question than just one more for the folks watching that are maybe younger that don't have that networking training from your experiences each of you can answer why is it should they know about networking what's the benefit what's in it for them motivate them share some insights and why they should go a little bit deeper in networking Stacey we'll start with you we'll go down I'd say it's probably fundamental right if you don't deliver solutions networking use the very top I would say if you fundamental of an operating system running on a machine how those machines talk together as a fundamental change is something that starts from the base and work your way up right well I think it's a challenge because you you've come from top down now you're gonna start looking from bottom up and you want those different systems to cross communicate and say you built something and you're overlapping IP space not that that doesn't happen but how can I actually make that still operate without having to reappear e-platform it's like those challenges like those younger developers or sis engineers can really start to get their hands around and understand those complexities and bring that forward in their career they got to know the how the pipes are working and because know what's going some plumbing that's right and the works a how to code it that's right awesome thank you guys for great insights ace certified engineers also known as aces give a round of applause thank you okay all right that concludes my portion thank you Steve thanks for have Don thank you very much that was fantastic everybody round of applause for John Currier yeah so great event great event I'm not going to take long we've got we've got lunch outside for that for the people here just a couple of things just call to action right so we saw the Aces you know for those of you out on the stream here become a certified right it's great for your career it's great for knowledge is is fantastic it's not just an aviatrix thing it's gonna teach you about cloud networking multi-cloud networking with a little bit of aviatrix exactly what the Cisco CCIE program was for IP network that type of the thing that's number one second thing is is is is learn right so so there's a there's a link up there for the four to join the community again like I started this this is a community this is the kickoff to this community and it's a movement so go to what a v8 community bh6 comm starting a community at multi cloud so you know get get trained learn I'd say the next thing is we're doing over a hundred seminars in across the United States and also starting into Europe soon will come out and will actually spend a couple hours and talk about architecture and talk about those beginning things for those of you on the you know on the livestream in here as well you know we're coming to a city near you go to one of those events it's a great way to network with other people that are in the industry as well as to start to learn and get on that multi-cloud journey and then I'd say the last thing is you know we haven't talked a lot about what aviatrix does here and that's intentional we want you you know leaving with wanting to know more and schedule get with us in schedule a multi our architecture workshop session so we we sit out with customers and we talk about where they're at in that journey and more importantly where they're going in that in-state architecture from networking compute storage everything and everything you heard today every panel kept talking about architecture talking about operations those are the types of things that we saw we help you cook define that canonical architecture that system architecture that's yours so for so many of our customers they have three by five plotted lucid charts architecture drawings and it's the customer name slash aviatrix arc network architecture and they put it on their whiteboard that's what what we and that's the most valuable thing they get from us so this becomes their twenty-year network architecture drawing that they don't do anything without talking to us and look at that architecture that's what we do in these multi hour workshop sessions with customers and that's super super powerful so if you're interested definitely call us and let's schedule that with our team so anyway I just want to thank everybody on the livestream thank everybody here hopefully it was it was very useful I think it was and joined the movement and for those of you here join us for lunch and thank you very much [Applause] [Music]

(electronic music) >> From Santa Clara, California in the heart of Silicon Valley, its theCUBE. Covering Altitude 2020, brought to you by Aviatrix. (electronic music) >> Female pilot: Good morning, ladies and gentlemen, this is your captain speaking, we will soon be taking off on our way to altitude. (upbeat music) Please keep your seat belts fastened and remain in your seat. We will be experiencing turbulence, until we are above the clouds. (thunder blasting) (electronic music) (seatbelt alert sounds) Ladies and gentlemen, we are now cruising at altitude. Sit back and enjoy the ride. (electronic music) >> Female pilot: Altitude is a community of thought leaders and pioneers, cloud architects and enlightened network engineers, who have individually and are now collectively, leading their own IT teams and the industry. On a path to lift cloud networking above the clouds. Empowering enterprise IT to architect, design and control their own cloud network, regardless of the turbulent clouds beneath them. It's time to gain altitude. Ladies and gentlemen, Steve Mullaney, president and CEO of Aviatrix. The leader of multi-cloud networking. (electronic music) (audience clapping) >> Steve: All right. (audience clapping) Good morning everybody, here in Santa Clara as well as to the millions of people watching the livestream worldwide. Welcome to Altitude 2020, all right. So, we've got a fantastic event, today, I'm really excited about the speakers that we have today and the experts that we have and really excited to get started. So, one of the things I wanted to share was this is not a one-time event. This is not a one-time thing that we're going to do. Sorry for the Aviation analogy, but, you know, Sherry Wei, aviatrix means female pilot so everything we do has an aviation theme. This is a take-off, for a movement. This isn't an event, this is a take-off of a movement. A multi-cloud networking movement and community that we're inviting all of you to become part of. And why we're doing that, is we want to enable enterprises to rise above the clouds, so to speak and build their network architecture, regardless of which public cloud they're using. Whether it's one or more of these public clouds. So the good news, for today, there's lots of good news but this is one good news, is we don't have any PowerPoint presentations, no marketing speak. We know that marketing people have their own language. We're not using any of that, and no sales pitches, right? So instead, what are we doing? We're going to have expert panels, we've got Simon Richard, of Gartner here. We've got ten different network architects, cloud architects, real practitioners that are going to share their best practices and their real world experiences on their journey to the multi-cloud. So, before we start, everybody know what today is? In the U.S., it's Super Tuesday. I'm not going to get political, but Super Tuesday there was a bigger, Super Tuesday that happened 18 months ago. And Aviatrix employees know what I'm talking about. Eighteen months ago, on a Tuesday, every enterprise said, "I'm going to go to the cloud". And so what that was, was the Cambrian explosion, for cloud, for the enterprise. So, Frank Cabri, you know what a Cambrian explosion is. He had to look it up on Google. 500 million years ago, what happened, there was an explosion of life where it went from very simple single-cell organisms to very complex, multi-cell organisms. Guess what happened 18 months ago, on a Tuesday, I don't really know why, but every enterprise, like I said, all woke up that day and said, "Now I'm really going to go to cloud" and that Cambrian explosion of cloud meant that I'm moving from a very simple, single cloud, single-use case, simple environment, to a very complex, multi-cloud, complex use case environment. And what we're here today, is we're going to go undress that and how do you handle those, those complexities? And, when you look at what's happening, with customers right now, this is a business transformation, right? People like to talk about transitions, this is a transformation and it's actually not just a technology transformation, it's a business transformation. It started from the CEO and the Boards of enterprise customers where they said, "I have an existential threat to the survival of my company." If you look at every industry, who they're worried about is not the other 30-year-old enterprise. What they're worried about is the three year old enterprise that's leveraging cloud, that's leveraging AI, and that's where they fear that they're going to actually wiped out, right? And so, because of this existential threat, this is CEO led, this is Board led, this is not technology led, it is mandated in the organizations. We are going to digitally transform our enterprise, because of this existential threat and the movement to cloud is going to enable us to go do that. And so, IT is now put back in charge. If you think back just a few years ago, in cloud, it was led by DevOps, it was led by the applications and it was, like I said, before the Cambrian explosion, it was very simple. Now, with this Cambrian explosion, an enterprise is getting very serious and mission critical. They care about visibility, they care about control, they care about compliance, conformance, everything, governance. IT is in charge and that's why we're here today to discuss that. So, what we're going to do today, is much of things but we're going to validate this journey with customers. >> Steve: Did they see the same thing? We're going to validate the requirements for multi-cloud because, honestly, I've never met an enterprise that is not going to be multicloud. Many are one cloud today but they all say, " I need to architect my network for multiple clouds", because that's just what, the network is there to support the applications and the applications will run in whatever cloud it runs best in and you have to be prepared for that. The second thing is, is architecture. Again, with IT in charge, you, architecture matters. Whether its your career, whether its how you build your house, it doesn't matter. Horrible architecture, your life is horrible forever. Good architecture, your life is pretty good. So, we're going to talk about architecture and how the most fundamental and critical part of that architecture and that basic infrastructure is the network. If you don't get that right, nothing works, right? Way more important than compute. Way more important than storage. Network is the foundational element of your infrastructure. Then we're going to talk about day two operations. What does that mean? Well day one is one day of your life, where you wire things up they do and beyond. I tell everyone in networking and IT -- it's every day of your life. And if you don't get that right, your life is bad forever. And so things like operations, visibility, security, things like that, how do I get my operations team to be able to handle this in an automated way because it's not just about configuring it in the cloud, it's actually about how do I operationalize it? And that's a huge benefit that we bring as Aviatrix. And then the last thing we're going to talk and it's the last panel we have, I always sayyou can't forget about the humans, right? So all this technology, all these things that we're doing, it's always enabled by the humans. At the end of the day, if the humans fight it, it won't get deployed. And we have a massive skills gap, in cloud and we also have a massive skills shortage. You have everyone in the world trying to hire cloud network architects, right? There's just not enough of them going around. So, at Aviatrix, we said as leaders do, "We're going to help address that issue and try to create more people." We created a program, what we call the ACE Program, again, aviation theme, it stands for Aviatrix Certified Engineer. Very similar to what Cisco did with CCIEs where Cisco taught you about IP networking, a little bit of Cisco, we're doing the same thing, we're going to teach network architects about multicloud networking and architecture and yeah, you'll get a little bit of Aviatrix training in there, but this is the missing element for people's careers and also within their organizations. So we're going to go talk about that. So, great, great event, great show. We're going to try to keep it moving. I next want to introduce, my host, he is the best in the business, you guys have probably seen him multiple, many times, he is the co-CEO and co founder of theCUBE, John Furrier. (audience clapping) (electronic music) >> John: Okay, awesome, great speech there, awesome. >> Yeah. >> I totally agree with everything you said about the explosion happening and I'm excited, here at the heart of silicon valley to have this event. It's a special digital event with theCUBE and Aviatrix, where we're live-streaming to, millions of people, as you said, maybe not a million. >> Maybe not a million. (laughs) Really to take this program to the world and this is really special for me, because multi-cloud is the hottest wave in cloud. And cloud-native networking is fast becoming the key engine, of the innovations, so we got an hour and a half of action-packed programming. We have a customer panel. Two customer panels. Before that Gartner's going to come out, talk about the industry. We have global system integrators, that will talk about, how their advising and building these networks and cloud native networking. And then finally the ACE's, the Aviatrix Certified Engineers, are going to talk more about their certifications and the expertise needed. So, let's jump right in, let's ask, Simon Richard to come on stage, from Gartner. We'll kick it all off. (electronic music) (clapping) >> John: Hi, can I help you. Okay, so kicking things off, getting started. Gartner, the industry experts on cloud. Really kind of more, cue your background. Talk about your background before you got to Gartner? >> Simon: Before being at Gartner, I was a chief network architect, of a Fortune 500 company, that with thousands of sites over the world and I've been doing everything in IT from a C programmer, in the 90, to a security architect, to a network engineer, to finally becoming a network analyst. >> So you rode the wave. Now you're covering the marketplace with hybrid cloud and now moving quickly to multi-cloud, is really what everyone is talking about. >> Yes. >> Cloud-native's been discussed, but the networking piece is super important. How do you see that evolving? >> Well, the way we see Enterprise adapting, cloud. The first thing you do about networking, the initial phases they either go in a very ad hoc way. Is usually led by none IT, like a shadow IT, or application people, sometime a DevOps team and it just goes as, it's completely unplanned. They create VPC's left and right with different account and they create mesh to manage them and they have Direct Connect or Express Route to any of them. So that's the first approach and on the other side. again within our first approach you see what I call, the lift and shift. Where we see like enterprise IT trying to, basically replicate what they have in a data center, in the Cloud. So they spend a lot of time planning, doing Direct Connect, putting Cisco routers and F5 and Citrix and any checkpoint, Palo Alto device, that in a sense are removing that to the cloud. >> I got to ask you, the aha moment is going to come up a lot, in one our panels, is where people realize, that it's a multi-cloud world. I mean, they either inherit clouds, certainly they're using public cloud and on-premises is now more relevant than ever. When's that aha moment? That you're seeing, where people go, "Well I got to get my act together and get on this cloud." >> Well the first, right, even before multi-cloud. So there is two approach's. The first one, like the adult way doesn't scare. At some point IT has to save them, 'cause they don't think about the tools, they don't think about operation, they have a bunch of VPC and multiple cloud. The other way, if you do the lift and shift way, they cannot take any advantages of the cloud. They lose elasticity, auto-scaling, pay by the drink. All these agility features. So they both realize, okay, neither of these ways are good, so I have to optimize that. So I have to have a mix of what I call, the cloud native services, within each cloud. So they start adapting, like all the AWS Construct, Azure Construct or Google Construct and that's what I call the optimal phase. But even that they realize, after that, they are all very different, all these approaches different, the cloud are different. Identities is constantly, difficult to manage across clouds. I mean, for example, anybody who access' accounts, there's subscription, in Azure and GCP, their projects. It's a real mess, so they realized, well I don't really like constantly use the cloud product and every cloud, that doesn't work. So I have, I'm going multi-cloud, I like to abstract all of that. I still want to manage the cloud from an EPI point of view, I don't necessarily want to bring my incumbent data center products, but I have to do that and in a more EPI driven cloud environment. >> So, the not scaling piece that you where mentioning, that's because there's too many different clouds? >> Yes. >> That's the least they are, so what are they doing? What are they, building different development teams? Is it software? What's the solution? >> Well, the solution is to start architecting the cloud. That's the third phase. I called that the multi-cloud architect phase, where they have to think about abstraction that works across cloud. Fact, even across one cloud it might not scale as well, If you start having like ten thousand security agreement, anybody who has that doesn't scale. You have to manage that. If you have multiple VPC, it doesn't scale. You need a third-party, identity provider. In variously scales within one cloud, if you go multiple cloud, it gets worse and worse. >> Steve, weigh in here. What's your thoughts? >> I thought we said this wasn't going to be a sales pitch for Aviatrix. (laughter) You just said exactly what we do, so anyway, that's a joke. What do you see in terms of where people are, in that multi-cloud? So, like lot of people, you know, everyone I talk to, started at one cloud, right, but then they look and then say okay but I'm now going to move to Azure and I'm going to move to... (trails off) Do you see a similar thing? >> Well, yes. They are moving but there's not a lot of application, that uses three cloud at once, they move one app in Azure, one app in AWS and one app in Google. That's what we see so far. >> Okay, yeah, one of the mistakes that people think, is they think multi-cloud. No one is ever going to go multi-cloud, for arbitrage. They're not going to go and say, well, today I might go into Azure, 'cause I get a better rate on my instance. Do you agree? That's never going to happen. What I've seen with enterprise, is I'm going to put the workload in the app, the app decides where it runs best. That may be Azure, maybe Google and for different reasons and they're going to stick there and they're not going to move. >> Let me ask you guys-- >> But the infrastructure, has to be able to support, from a networking team. >> Yes. >> Be able to do that. Do you agree with that? >> Yes, I agree. And one thing is also very important, is connecting to the cloud, is kind of the easiest thing. So, the wide area network part of the cloud, connectivity to the cloud is kind of simple. >> Steve: I agree. >> IP's like VPN, Direct Connect, Express Route. That's the simple part, what's difficult and even the provisioning part is easy. You can use Terraform and create VPC's and Vnet's across your three cloud provider. >> Steve: Right. >> What's difficult is that they choose the operation. So we'll define day two operation. What does that actually mean? >> Its just the day to day operations, after you know, the natural, lets add an app, lets add a server, lets troubleshoot a problem. >> Something changes, now what do you do? >> So what's the big concerns? I want to just get back to the cloud native networking, because everyone kind of knows what cloud native apps are. That's been the hot trend. What is cloud native networking? How do you guys, define that? Because that seems to be the hardest part of the multi-cloud wave that's coming, is cloud native networking. >> Well there's no, you know, official Gartner definition but I can create one on the spot. >> John: Do it. (laughter) >> I just want to leverage the Cloud Construct and the cloud EPI. I don't want to have to install, like a... (trails off) For example, the first version was, let's put a virtual router that doesn't even understand the cloud environment. >> Right. If I have if I have to install a virtual machine, it has to be cloud aware. It has to understand the security group, if it's a router. It has to be programmable, to the cloud API. And understand the cloud environment. >> And one thing I hear a lot from either CSO's, CIO's or CXO's in general, is this idea of, I'm definitely not going API. So, its been an API economy. So API is key on that point, but then they say. Okay, I need to essentially have the right relationship with my suppliers, aka you called it above the clouds. So the question is... What do I do from an architectural standpoint? Do I just hire more developers and have different teams, because you mentioned that's a scale point. How do you solve this problem of, okay, I got AWS, I got GCP, or Azure, or whatever. Do I just have different teams or do I just expose EPI's? Where is that optimization? Where's the focus? >> Well, I think what you need, from a network point of view is a way, a control plane across the three clouds. And be able to use the API's of the cloud, to build networks but also to troubleshoot them and do day to day operation. So you need a view across the three clouds, that takes care of routing, connectivity. >> Steve: Performance. >> John: That's the Aviatrix plugin, right there. >> Steve: Yeah. So, how do you see, so again, your Gartner, you see the industry. You've been a network architect. How do you see this this playing out? What are the legacy incumbent client server, On Prem networking people, going to do? >> Well they need to.. >> Versus people like a Aviatrix? How do you see that playing out? >> Well obviously, all the incumbents, like Arista, Cisco, Juniper, NSX. >> Steve: Right. >> They want to basically do the lift and shift part, they want to bring, and you know, VMware want to bring in NSX on the cloud, they call that "NSX everywhere" and Cisco want to bring in ACI to the cloud, they call that "ACI Anywhere". So, everyone's.. (trails off) And then there's CloudVision from Arista, and Contrail is in the cloud. So, they just want to bring the management plane, in the cloud, but it's still based, most of them, is still based on putting a VM in them and controlling them. You extend your management console to the cloud, that's not truly cloud native. >> Right. >> Cloud native you almost have to build it from scratch. >> We like to call that cloud naive. >> Cloud naive, yeah. >> So close, one letter, right? >> Yes. >> That was a big.. (slurs) Reinvent, take the T out of Cloud Native. It's Cloud Naive. (laughter) >> That went super viral, you guys got T-shirts now. I know you're loving that. >> Steve: Yeah. >> But that really, ultimately, is kind of a double-edged sword. You can be naive on the architecture side and ruleing that. And also suppliers or can be naive. So how would you define who's naive and who's not? >> Well, in fact, their evolving as well, so for example, in Cisco, it's a little bit more native than other ones, because there really is, "ACI in the cloud", you can't really figure API's out of the cloud. NSX is going that way and so is Arista, but they're incumbent, they have their own tools, its difficult for them. They're moving slowly, so it's much easier to start from scratch. Even you, like, you know, a network company that started a few years ago. There's only really two, Aviatrix was the first one, they've been there for at least three or four years. >> Steve: Yeah. >> And there's other one's, like Akira, for example that just started. Now they're doing more connectivity, but they want to create an overlay network, across the cloud and start doing policies and things. Abstracting all the clouds within one platform. >> So, I got to ask you. I interviewed an executive at VMware, Sanjay Poonen, he said to me at RSA last week. Oh, there'll only be two networking vendors left, Cisco and VMware. (laughter) >> What's you're response to that? Obviously when you have these waves, these new brands that emerge, like Aviatrix and others. I think there'll be a lot of startups coming out of the woodwork. How do you respond to that comment? >> Well there's still a data center, there's still, like a lot, of action on campus and there's the wan. But from the cloud provisioning and cloud networking in general, I mean, they're behind I think. You know, you don't even need them to start with, you can, if you're small enough, you can just keep.. If you have AWS, you can use the AWS construct, they have to insert themselves, I mean, they're running behind. From my point of view. >> They are, certainly incumbents. I love the term Andy Jess uses at Amazon web services. He uses "Old guard, new guard", to talk about the industry. What does the new guard have to do? The new brands that are emerging. Is it be more DevOp's oriented? Is it NetSec ops? Is it NetOps? Is it programmability? These are some of the key discussions we've been having. What's your view, on how you see this programmability? >> The most important part is, they have to make the network simple for the Dev teams. You cannot make a phone call and get a Vline in two weeks anymore. So if you move to the cloud, you have to make that cloud construct as simple enough, so that for example, a Dev team could say, "Okay, I'm going to create this VPC, but this VPC automatically associates your account, you cannot go out on the internet. You have to go to the transit VPC, so there's lot of action in terms of, the IAM part and you have to put the control around them to. So to make it as simple as possible. >> You guys, both. You're the CEO of Aviatrix, but also you've got a lot of experience, going back to networking, going back to the, I call it the OSI days. For us old folks know what that means, but, you guys know what this means. I want to ask you the question. As you look at the future of networking, you hear a couple objections. "Oh, the cloud guys, they got networking, we're all set with them. How do you respond to the fact that networking's changing and the cloud guys have their own networking. What's some of the paying points that's going on premises of these enterprises? So are they good with the clouds? What needs... What are the key things that's going on in networking, that makes it more than just the cloud networking? What's your take on it? >> Well as I said earlier. Once you could easily provision in the cloud, you can easily connect to the cloud, its when you start troubleshooting applications in the cloud and try to scale. So that's where the problem occurred. >> Okay, what's your take on it. >> And you'll hear from the customers, that we have on stage and I think what happens is all the clouds by definition, designed to the 80-20 rule which means they'll design 80% of the basic functionality. And then lead to 20% extra functionality, that of course every Enterprise needs, to leave that to ISV's, like Aviatrix. Because why? Because they have to make money, they have a service and they can't have huge instances, for functionality that not everybody needs. So they have to design to the common and that, they all do it, right? They have to and then the extra, the problem is, that Cambrian explosion, that I talked about with enterprises. That's what they need. They're the ones who need that extra 20%. So that's what I see, there's always going to be that extra functionality. In an automated and simple way, that you talked about, but yet powerful. With the up with the visibility and control, that they expect of On Prem. That kind of combination, that Yin and the Yang, that people like us are providing. >> Simon I want to ask you? We're going to ask some of the cloud architect, customer panels, that same question. There's pioneer's doing some work here and there's also the laggards who come in behind their early adopters. What's going to be the tipping point? What are some of these conversations, that the cloud architects are having out there? Or what's the signs, that they need to be on this, multi-cloud or cloud native networking trend? What are some of the signal's that are going on in the environment? What are some of the thresholds? Are things that are going on, that they can pay attention to? >> Well, once they have the application on multiple cloud and they have to get wake up at two in the morning, to troubleshoot them. They'll know it's important. (laughter) So, I think that's when the rubber will hit the road. But, as I said, it's easier to prove, at any case. Okay, it's AWS, it's easy, user transit gateway, put a few VPC's and you're done. And you create some presents like Equinox and do a Direct Connect and Express Route with Azure. That looks simple, its the operations, that's when they'll realize. Okay, now I need to understand! How cloud networking works? I also need a tool, that gives me visibility and control. But not only that, I need to understand the basic underneath it as well. >> What are some of the day in the life scenarios. you envision happening with multi-cloud, because you think about what's happening. It kind of has that same vibe of interoperability, choice, multi-vendor, 'cause they're multi-cloud. Essentially multi-vendor. These are kind of old paradigms, that we've lived through with client server and internet working. What are some of the scenarios of success, that might be possible? Will be possible, with multi-cloud and cloud native networking. >> Well, I think, once you have good enough visibility, to satisfy your customers, not only, like to, keep the service running and application running. But to be able to provision fast enough, I think that's what you want to achieve. >> Simon, final question. Advice for folks watching on the Livestream, if they're sitting there as a cloud architect or CXO. What's your advice to them right now, in this market, 'cause obviously, public cloud check, hybrid cloud, they're working on that. That gets on premises done, now multi-cloud's right behind it. What's your advice? >> The first thing they should do, is really try to understand cloud networking. For each of their cloud providers and then understand the limitations. And, is what the cloud service provider offers enough? Or you need to look to a third party, but you don't look at a third party to start with. Especially an incumbent one, so it's tempting to say "I have a bunch of F5 experts", nothing against F5. I'm going to bring my F5 in the Cloud, when you can use an ELB, that automatically understand eases and auto scaling and so on. And you understand that's much simpler, but sometimes you need your F5, because you have requirements. You have like iRules and that kind of stuff, that you've used for years. 'cause you cannot do it. Okay, I have requirement and that's not met, I'm going to use Legacy Star and then you have to start thinking, okay, what about visibility control, above the true cloud. But before you do that you have to understand the limitations of the existing cloud providers. First, try to be as native as possible, until things don't work, after that you can start thinking of the cloud. >> Great insight, Simon. Thank you. >> That's great. >> With Gartner, thank you for sharing. (electronic music) >> Welcome back to ALTITUDE 2020. For the folks in the live stream, I'm John Furrier, Steve Mullaney, CEO of Aviatrix. For our first of two customer panels with cloud network architects, we've got Bobby Willoughby, AEGON Luis Castillo from National Instruments and David Shinnick with FactSet. Guys, welcome to the stage for this digital event. Come on up. (audience clapping) (upbeat music) Hey good to see you, thank you. Customer panel, this is my favorite part. We get to hear the real scoop, we get the Gardener giving us the industry overview. Certainly, multi-cloud is very relevant, and cloud-native networking is a hot trend with the live stream out there in the digital events. So guys, let's get into it. The journey is, you guys are pioneering this journey of multi-cloud and cloud-native networking and are soon going to be a lot more coming. So I want to get into the journey. What's it been like? Is it real? You've got a lot of scar tissue? What are some of the learnings? >> Absolutely. Multi-cloud is whether or not we accept it, as network engineers is a reality. Like Steve said, about two years ago, companies really decided to just bite the bullet and move there. Whether or not we accept that fact, we need to not create a consistent architecture across multiple clouds. And that is challenging without orchestration layers as you start managing different tool sets and different languages across different clouds. So it's really important to start thinking about that. >> Guys on the other panelists here, there's different phases of this journey. Some come at it from a networking perspective, some come in from a problem troubleshooting, what's your experiences? >> From a networking perspective, it's been incredibly exciting, it's kind of once in a generational opportunity to look at how you're building out your network. You can start to embrace things like infrastructure as code that maybe your peers on the systems teams have been doing for years, but it just never really worked on-prem. So it's really exciting to look at all the opportunities that we have and all of the interesting challenges that come up that you get to tackle. >> And effects that you guys are mostly AWS, right? >> Yeah. Right now though, we are looking at multiple clouds. We have production workloads running in multiple clouds today but a lot of the initial work has been with Amazon. >> And you've seen it from a networking perspective, that's where you guys are coming at it from? >> Yup. >> Awesome. How about you? >> We evolve more from a customer requirement perspective. Started out primarily as AWS, but as the customer needed more resources from Azure like HPC, Azure AD, things like that, even recently, Google analytics, our journey has evolved into more of a multi-cloud environment. >> Steve, weigh in on the architecture because this is going to be a big conversation, and I wanted you to lead this section. >> I think you guys agree the journey, it seems like the journey started a couple of years ago. Got real serious, the need for multi-cloud, whether you're there today. Of course, it's going to be there in the future. So that's really important. I think the next thing is just architecture. I'd love to hear what you, had some comments about architecture matters, it all starts, every enterprise I talked to. Maybe talk about architecture and the importance of architects, maybe Bobby. >> From architecture perspective, we started our journey five years ago. >> Wow, okay. >> And we're just now starting our fourth evolution over network architect. And we call it networking security net sec, versus just as network. And that fourth-generation architecture should be based primarily upon the Palo Alto Networks and Aviatrix. Aviatrix to new orchestration piece of it. But that journey came because of the need for simplicity, the need for a multi-cloud orchestration without us having to go and do reprogramming efforts across every cloud as it comes along. >> I guess the other question I also had around architecture is also... Luis maybe just talk about it. I know we've talked a little bit about scripting, and some of your thoughts on that. >> Absolutely. So for us, we started creating the network constructs with cloud formation, and we've stuck with that for the most part. What's interesting about that is today, on-premise, we have a lot of automation around how we provision networks, but cloud formation has become a little bit like the new manual for us. We're now having issues with having to automate that component and making it consistent with our on-premise architecture and making it consistent with Azure architecture and Google cloud. So, it's really interesting to see companies now bring that layer of abstraction that SD-WAN brought to the wound side, now it's going up into the cloud networking architecture. >> Great. So on the fourth generation, you mentioned you're on the fourth-gen architecture. What have you learned? Is there any lessons, scratch issue, what to avoid, what worked? What was the path that you touched? >> It's probably the biggest lesson there is that when you think you finally figured it out, you haven't. Amazon will change something, Azure change something. Transit Gateway is a game-changer. And listening to the business requirements is probably the biggest thing we need to do upfront. But I think from a simplicity perspective, like I said, we don't want to do things four times. We want to do things one time, we want be able to write to an API which Aviatrix has and have them do the orchestration for us. So that we don't have to do it four times. >> How important is architecture in the progression? Is it do you guys get thrown in the deep end, to solve these problems, are you guys zooming out and looking at it? How are you guys looking at the architecture? >> You can't get off the ground if you don't have the network there. So all of those, we've gone through similar evolutions, we're on our fourth or fifth evolution. I think about what we started off with Amazon without Direct Connect Gateway, without Transit Gateway, without a lot of the things that are available today, kind of the 80, 20 that Steve was talking about. Just because it wasn't there doesn't mean we didn't need it. So we needed to figure out a way to do it, we couldn't say, "Oh, you need to come back to the network team in a year, and maybe Amazon will have a solution for it." We need to do it now and evolve later and maybe optimize or change the way you're doing things in the future. But don't sit around and wait, you can't. >> I'd love to have you guys each individually answer this question for the live streams that comes up a lot. A lot of cloud architects out in the community, what should they be thinking about the folks that are coming into this proactively and, or realizing the business benefits are there? What advice would you guys give them on architecture? What should be they'd be thinking about, and what are some guiding principles you could share? >> So I would start with looking at an architecture model that can spread and give consistency to the different cloud vendors that you will absolutely have to support. Cloud vendors tend to want to pull you into using their native tool set, and that's good if only it was realistic to talk about only one cloud. But because it doesn't, it's super important to talk about, and have a conversation with the business and with your technology teams about a consistent model. >> And how do I do my day one work so that I'm not spending 80% of my time troubleshooting or managing my network? Because if I'm doing that, then I'm missing out on ways that I can make improvements or embrace new technologies. So it's really important early on to figure out, how do I make this as low maintenance as possible so that I can focus on the things that the team really should be focusing on? >> Bobby, your advice there, architecture. >> I don't know what else I can add to that. Simplicity of operations is key. >> So the holistic view of day two operations you mentioned, let's can jump in day one as you're getting stuff set up, day two is your life after. This is kind of of what you're getting at, David. So what does that look like? What are you envisioning as you look at that 20-mile stair, out post multi-cloud world? What are some of the things that you want in the day two operations? >> Infrastructure as code is really important to us. So how do we design it so that we can start fit start making network changes and fitting them into a release pipeline and start looking at it like that, rather than somebody logging into a router CLI and troubleshooting things in an ad hoc nature? So, moving more towards a dev-ops model. >> You guys, anything to add on that day two? >> Yeah, I would love to add something. In terms of day two operations you can either sort of ignore the day two operations for a little while, where you get your feet wet, or you can start approaching it from the beginning. The fact is that the cloud-native tools don't have a lot of maturity in that space and when you run into an issue, you're going to end up having a bad day, going through millions and millions of logs just to try to understand what's going on. That's something that the industry just now is beginning to realize it's such a big gap. >> I think that's key because for us, we're moving to more of an event-driven or operations. In the past, monitoring got the job done. It's impossible to monitor something that is not there when the event happens. So the event-driven application and then detection is important. >> Gardner is all about the cloud-native wave coming into networking. That's going to be a serious thing. I want to get your guys' perspective, I know you have each different views of how you come into the journey and how you're executing. And I always say the beauty's in the eye of the beholder and that applies to how the network's laid out. So, Bobby, you guys do a lot of high-performance encryption, both on AWS and Azure. That's a unique thing for you. How are you seeing that impact with multi-cloud? >> That's a new requirement for us too, where we have an increment to encrypt. And then if you ever get the question, should I encrypt, should I not encrypt? The answer is always yes. You should encrypt when you can encrypt. For our perspective, we need to migrate a bunch of data from our data centers. We have some huge data centers, and getting that data to the cloud is a timely expense in some cases. So we have been mandated, we have to encrypt everything, leave in the data center. So we're looking at using the Aviatrix insane mode appliances to be able to encrypt 10, 20 gigabits of data as it moves to the cloud itself. >> David, you're using Terraform, you've got FireNet, you've got a lot of complexity in your network. What do you guys look at the future for your environment? >> So many exciting that we're working on now as FireNet. So for our security team that obviously have a lot of knowledge base around Palo Alto, and with our commitments to our clients, it's not very easy to shift your security model to a specific cloud vendor. So there's a lot of SOC 2 compliance and things like that were being able to take some of what you've worked on for years on-prem and put it in the cloud and have the same type of assurance that things are going to work and be secure in the same way that they are on-prem, helps make that journey into the cloud a lot easier. >> And Louis, you guys got scripting, you got a lot of things going on. What's your unique angle on this? >> Absolutely. So for disclosure, I'm not an Aviatrix customer yet. (laughs) >> It's okay, we want to hear the truth, so that's good. Tell us, what are you thinking about? What's on your mind? >> When you talk about implementing a tool like this, it's really just really important to talk about automation focus on value. When you talk about things like encryption and things like so you're encrypting tunnels and encrypting the path, and those things should be second nature really. When you look at building those back-ends and managing them with your team, it becomes really painful. So tools like Aviatrix that add a lot automation it's out of sight, out of mind. You can focus on the value, and you don't have to focus on this. >> So I got to ask you guys. I see Aviatrix was here, they're supplier to this sector, but you guys are customers. Everyone's pitching your stuff, people knock on you, "Buy my stuff." How do you guys have that conversation with the suppliers, like the cloud vendors and other folks? What's it like? We're API all the way? You've got to support this? What are some of your requirements? How do you talk to and evaluate people that walk in and want to knock on your door and pitch you something? What's the conversation like? >> It's definitely API driven. We definitely look at the API structure that the vendors provide before we select anything. That is always first of mine and also, what problem are we really trying to solve? Usually, people try to sell or try to give us something that isn't really valuable, like implementing a Cisco solution on the cloud doesn't really add a lot of value, that's where we go. >> David, what's your conversation like with suppliers? Do you have a certain new way to do things? As it becomes more agile, essentially networking, and getting more dynamic, what are some of the conversations with either in commits or new vendors that you're having? What do you require? >> Ease of use is definitely high up there. We've had some vendors come in and say, "Hey, when you go to set this up, "we're going to want to send somebody on-site." And they're going to sit with you for a day to configure it. And that's a red flag. Well, wait a minute, do we really, if one of my really talented engineers can't figure it out on his own, what's going on there and why is that? Having some ease of use and the team being comfortable with it and understanding it is really important. >> Bobby, how about you? Old days was, do a bake-off and the winner takes all. Is it like that anymore? What's evolving? Bake-off last year for but still win. But that's different now because now when you get the product, you can install the product in AWS and Azure, have it up running in a matter of minutes. So the key is that can you be operational within hours or days instead of weeks? But do we also have the flexibility to customize it, to meet your needs? Because you don't want to be put into a box with the other customers when you have needs that are past their needs. >> I can almost see the challenge that you guys are living, where you've got the cloud immediate value, depending how you can roll up any solutions, but then you might have other needs. So you've got to be careful not to buy into stuff that's not shipping. So you're trying to be proactive and at the same time, deal with what you got. How do you guys see that evolving? Because multi-cloud to me is definitely relevant, but it's not yet clear how to implement across. How do you guys look at this baked versus future solutions coming? How do you balance that? >> Again, so right now, we're taking the ad hoc approach and experimenting what the different concepts of cloud are and really leveraging the native constructs of each cloud. But there's a breaking point for sure. You don't get to scale this like someone said, and you have to focus on being able to deliver, developers their sandbox or their play area for the things that they're trying to build quickly. And the only way to do that is with some consistent orchestration layer that allows you to-- >> So you expect a lot more stuff to becoming pretty quickly in that area. >> I do expect things to start maturing quite quickly this year. >> And you guys see similar trend, new stuff coming fast? >> Yeah. Probably the biggest challenge we've got now is being able to segment within the network, being able to provide segmentation between production, non-production workloads, even businesses, because we support many businesses worldwide and isolation between those is a key criteria there. So the ability to identify and quickly isolate those workloads is key. So the CIOs that are watching are saying, "Hey, take that hill, do multi-cloud." And then you have the bottoms up organization, "Pause, you're like off a little bit, it's not how it works." What is the reality in terms of implementing as fast as possible? Because the business benefits are clear, but it's not always clear on the technology how to move that fast. What are some of the barriers, what are the blockers, what are the enablers? >> I think the reality is that you may not think you're multi-cloud, but your business is. So I think the biggest barrier there is understanding what the requirements are and how best to meet those requirements in a secure manner. Because you need to make sure that things are working from a latency perspective that things work the way they did and get out of the mind shift that it was a tier-three application and the data center, it doesn't have to be a tier-three application in the cloud. So, lift and shift is not the way to go. >> Scale is a big part of what I see is the competitive advantage by these clouds and used to be proprietary network stacks in the old days, and then open systems came, that was a good thing. But as cloud has become bigger, there's an inherent lock-in there with the scale. How do you guys keep the choice open? How are you guys thinking about interoperability? What are some of the conversations that you guys are having around those key concepts? >> When we look at from a networking perspective, it's really key for you to just enable all the class to be able to communicate between them. Developers will find a way to use the cloud that best suits their business needs. And like you said, it's whether you're in denial or not, of the multi-cloud fact that your company is in already that's it becomes really important for you to move quickly. >> Yeah. And a lot of it also hinges on how well is the provider embracing what that specific cloud is doing? So, are they swimming with Amazon or Azure and just helping facilitate things, and they're doing the heavy lifting API work for you? Or are they swimming upstream and they're trying to hack it all together in messy way? And so that helps you stay out of the lock-in because there, if they're using Amazon native tools to help you get where you need to be, it's not like Amazon is going to release something in the future that completely makes you have designed yourself into a corner. So the closer, more than cloud-native they are, the more, the easier it is to deploy. >> Which also need to be aligned in such a way that you can take advantage of those cloud-native technologies. Will it make sense? TGW is a gamechanger in terms of cost and performance. So to completely ignore that, would be wrong. But if you needed to have encryption, TGW is not encrypted, so you need to have some type of Gateway to do the VPN encryption. So, the Aviatrix tool will give you the beauty of both worlds. You can use TGW or the Gateway. Real quick on the last minute we have, I want to just get a quick feedback from you guys. I hear a lot of people say to me, "Hey, pick the best cloud for the workload you got, then figure out multicloud behind the scenes." Do you guys agree with that? Do I go more to one cloud across the whole company or this workload works great on AWS, that workload works great on this. From a cloud standpoint, do you agree with that premise, and then when is multi-cloud stitching altogether? >> From an application perspective, it can be per workload, but it can also be an economical decision, certain enterprise contracts will pull you in one direction to add value, but the network problem is still the same. >> It doesn't go away. >> You don't want to be trying to fit a square into a round hall. If it works better on that cloud provider, then it's our job to make sure that service is there and people can use it. >> I agree, you just need to stay ahead of the game, make sure that the network infrastructure is there, security is available and is multi-cloud capable. >> At the end of the day, you guys are just validating that it's the networking game now. Cloud storage, compute check, networking is where the action is. Awesome. Thanks for your insights guys, appreciate you coming on the panel. Appreciate it, thanks. (upbeat music) >> John: Our next customer panel, got great another set of cloud network architects, Justin Smith with Zuora, Justin Brodley with EllieMae and Amit Utreja with Coupa. Welcome to stage. (audience applauds) (upbeat music) >> All right, thank you. >> How are ya? >> Thank you. Thank You. >> Hey Amit. How are ya? >> Did he say it right? >> Yeah. >> Okay he's got all the cliff notes from the last session, welcome back. Rinse and repeat. We're going to go into the hood a little bit. And I think they nailed what we've been reporting, we've been having this conversation around, networking is where the action is because that's at the end of the day you got to move packet from A to B and you got workloads exchanging data. So it's really killer. So let's get started. Amit, what are you seeing as the journey of multicloud as you go under the hood and say, "Okay, I got to implement this. "I have to engineer the network, "make it enabling, make it programmable, "make it interoperable across clouds." That almost sounds impossible to me. What's your take? >> Yeah, it seems impossible but if you are running an organization which is running infrastructure as a code it is easily doable. Like you can use tools out there that's available today, you can use third party products that can do a better job. But put your architecture first, don't wait. Architecture may not be perfect, put the best architecture that's available today and be agile, to iterate and make improvements over the time. >> We get to Justin's over here, so I have to be careful when I point a question to Justin, they both have the answer. Okay, journeys, what's the journey been like? Is there phases, We heard that from Gardner, people come into multicloud and cloud native networking from different perspectives? What's your take on the journey, Justin? >> Yeah, from our perspective, we started out very much focused on one cloud and as we've started doing acquisitions, we started doing new products to the market, the need for multicloud becomes very apparent, very quickly for us. And so having an architecture that we can plug and play into and be able to add and change things as it changes is super important for what we're doing in the space. >> Justin, your journey. >> Yes. For us, we were very ad hoc oriented and the idea is that we were reinventing all the time, trying to move into these new things and coming up with great new ideas. And so rather than it being some iterative approach with our deployments that became a number of different deployments. And so we shifted that toward and the network has been a real enabler of this. There's one network and it touches whatever cloud we want it to touch, and it touches the data centers that we need it to touch, and it touches the customers that we needed to touch. Our job is to make sure that the services that are available in one of those locations are available in all of the locations. So the idea is not that we need to come up with this new solution every time, it's that we're just iterating on what we've already decided to do. >> Before we get the architecture section, I want to ask you guys a question? I'm a big fan of let the app developers have infrastructure as code, so check. But having the right cloud run that workload, I'm a big fan of that, if it works great. But we just heard from the other panel, you can't change the network. So I want to get your thoughts, what is cloud native networking? And is that the engine really, that's the enabler for this multicloud trend? What's you guys take? We'll start with Amit, what do you think about that? >> Yeah, so you're going to have workloads running in different clouds and the workloads would have affinity to one cloud or other. But how you expose that it's a matter of how you are going to build your networks. How you're going to run security. How you're going to do egress, ingress out of it so -- >> You said networking is the big problem to solve. >> Yes. >> What's the solution? What's the key pain points and problem statement? >> The key pain point for most companies is how do you take your traditionally on premise network and then blow it out to the cloud in a way that makes sense. You have IP conflicts, you have IP space, you have public IPs on premise as well as in the cloud. And how do you kind of make sense of all of that? And I think that's where tools like Aviatrix make a lot of sense in that space. >> From our side, it's really simple. It's a latency, it's bandwidth and availability. These don't change whether we're talking about cloud or data center, or even corporate IT networking. So our job when these all of these things are simplified into like, S3, for instance and our developers want to use those. We have to be able to deliver that and for a particular group or another group that wants to use just just GCP resources. We have to support these requirements and these wants, as opposed to saying, "Hey, that's not a good idea." No, our job is to enable them not to disable them. >> Do you guys think infrastructure is code? Which I love that, I think that's the future in this. We even saw that with DevOps. But as you start getting the networking, is it getting down to the network portion where its network as code? Because storage and compute working really well, we're seeing all Kubernetes on service mesh trend. Network has code, reality is it there? Is it still got work to do? >> It's absolutely there, you mentioned net DevOps and it's very real. In Coupa we build our networks through terraform and not only just terraform, build an API so that we can consistently build VNets and VPC all across in the same way. >> So you guys are doing it? >> Yup. And even security groups. And then on top and Aviatrix comes in, we can peer the networks bridge all the different regions through code. >> Same with you guys. >> Yeah. >> What do you think about this? >> Everything we deploy is done with automation and then we also run things like Lambda on top to make changes in real time, we don't make manual changes on our network. In the data center, funny enough, it's still manual but the cloud has enabled us to move into this automation mindset. And all my guys, that's what they focus on is bringing, now what they're doing in the cloud into the data center, which is kind of opposite of what it should be or what it used to be. >> It's full DevOps then? >> Yes. >> For us, it was similar on-prem is still somewhat very manual, although we're moving more and more to ninja and terraform type concepts. But everything in the production environment is code, confirmation terraform code and now coming into the data center same (mumbles). >> So I just wanted to jump in Justin Smith, one of the comment that you made, because it's something that we always talk about a lot is that the center of gravity of architecture used to be an on-prem and now it's shifted in the cloud. And once you have your strategic architecture, what do you do? You push that everywhere. So what you used to see at the beginning of cloud was pushing the architecture on-prem into cloud. Now, I want to pick up on what you said, do you others agree that the center of gravity is here, I'm now pushing what I do in the cloud back into on-prem? And then so first that and then also in the journey, where are you at from zero to 100 of actually in the journey to cloud? Are you 50% there, are you 10%? Are you evacuating data centers next year? Where are you guys at? >> Yeah, so there's there's two types of gravity that you typically are dealing with, with the migration. First is data, gravity and your data set, and where that data lives. And then the second is the network platform that wraps all that together. In our case, the data gravity solely mostly on-prem but our network is now extending out to the app tier, it's going to be in cloud. Eventually, that data, gravity will also move to cloud as we start getting more sophisticated but in our journey, we're about halfway there. About halfway through the process, we're taking a handle of lift and shift and -- >> Steve: And when did that start? >> We started about three years ago. >> Okay, okay. >> Well for Coupa it's a very different story. It started from a garage and 100% on the cloud. So it's a business plan management platform, software as a service run 100% on the cloud. >> That was was like 10 years ago, right? >> Yes. >> Yeah. >> You guys are riding the wave of the architecture. Justin I want to ask you, Zuora, you guys mentioned DevOps. Obviously, we saw the huge observability wave, which essentially network management for the cloud, in my opinion. It's more dynamic, but this is about visibility. We heard from the last panel you don't know what's being turned on or turned off from a services standpoint, at any given time. How is all this playing out when you start getting into the DevOps down (mumbles)? >> This is the big challenge for all of us is visibility. When you talk transport within a cloud, very interestingly we we have moved from having a backbone that we bought, that we own, that would be data center connectivity. Zuora's a subscription billing company, so we want to support the subscription mindset. So rather than going and buying circuits and having to wait three months to install and then coming up with some way to get things connected and resiliency and redundancy. My backbone is in the cloud. I use the cloud providers interconnections between regions to transport data across and so if you do that with their native solutions, you do lose visibility. There are areas in that that you don't get, which is why controllers and having some type of management plane is a requirement for us to do what we're supposed to do and provide consistency while doing it. >> Great conversation. I loved what you said earlier latency, bandwidth, I think availability were your top three things. Guys SLA, just do ping times between clouds it's like, you don't know what you're getting for round trip time. This becomes a huge kind of risk management, black hole, whatever you want to call it, blind spot. How are you guys looking at the interconnect between clouds? Because I can see that working from ground to cloud on per cloud but when you start dealing with multiclouds workloads, SLAs will be all over the map, won't they just inherently. How do you guys view that? >> Yeah, I think we talked about workload and we know that the workloads are going to be different in different clouds, but they're going to be calling each other. So it's very important to have that visibility, that you can see how data is flowing at what latency and what availability is there and our authority needs to operate on that. >> So use the software dashboard, look at the times and look at the latency -- >> In the old days, Strongswan Openswan you try to figure it out, in the new days you have to figure out. >> Justin, what's your answer to that because you're in the middle of it? >> Yeah, I think the key thing there is that we have to plan for that failure, we have to plan for that latency in our applications. If certain things are tracking in your SLI, certain things are planning for and you loosely coupled these services in a much more microservices approach. So you actually can handle that kind of failure or that type of unknown latency and unfortunately, the cloud has made us much better at handling exceptions in a much better way. >> You guys are all great examples of cloud native from day one. When did you have the tipping point moment or the epiphany of saying a multiclouds real, I can't ignore it, I got to factor that into all my design principles and everything you're doing? Was there a moment or was it from day one? >> There are two reasons, one was the business. So in business, there were some affinity to not be in one cloud or to be in one cloud and that drove from the business side. So as a cloud architect our responsibility was to support that business. Another is the technology, some things are really running better in, like if you're running Dotnet workload or your going to run machine learning or AI so that you would have that preference of one cloud over other. >> Guys, any thoughts on that? >> That was the bill that we got from AWS. That's what drives a lot of these conversations is the financial viability of what you're building on top of. This failure domain idea which is fairly interesting. How do I solve our guarantee against a failure domain? You have methodologies with back end direct connects or interconnect with GCP. All of these ideas are something that you have to take into account but that transport layer should not matter to whoever we're building this for. Our job is to deliver the frames and the packets, what that flows across, how you get there? We want to make that seamless. And so whether it's a public internet API call or it's a back end connectivity through direct connect, it doesn't matter. It just has to meet a contract that you've signed with your application, folks. >> Yeah, that's the availability piece. >> Justin, your thoughts on that, any comment on that? >> So actually multiclouds become something much more recent in the last six to eight months, I'd say. We always kind of had a very much an attitude of like moving to Amazon from our private cloud is hard enough, why complicate it further? But the realities of the business and as we start seeing, improvements in Google and Azure and different technology spaces, the need for multicloud becomes much more important. As well as our acquisition strategies are matured, we're seeing that companies that used to be on premise that we typically acquire are now very much already on a cloud. And if they're on a cloud, I need to plug them into our ecosystem. And so that's really changed our multicloud story in a big way. >> I'd love to get your thoughts on the clouds versus the clouds, because you compare them Amazon's got more features, they're rich with features. Obviously, the bills are high to people using them. But Google's got a great network, Google's networks pretty damn good And then you got Azure. What's the difference between the clouds? Where do they fall? Where do they peak in certain areas better than others? What are the characteristics, which makes one cloud better? Do they have a unique feature that makes Azure better than Google and vice versa? What do you guys think about the different clouds? >> Yeah, to my experience, I think the approach is different in many places. Google has a different approach very DevOps friendly and you can run your workloads with your network can span regions. But our application ready to accept that. Amazon is evolving. I remember 10 years back Amazon's network was a flat network, we would be launching servers in 10.0.0/8, right. And then the VPCs came out. >> We'll have to translate that to English for the live feed. Not good. So the VPCs concept came out, multi account came out, so they are evolving. Azure had a late start but because they have a late start, they saw the pattern and they have some mature setup on the network. >> They've got around the same price too. >> I think they're all trying to say they're equal in their own ways. I think they all have very specific design philosophies that allow them to be successful in different ways and you have to kind of keep that in mind as you architect your own solution. For example, Amazon has a very regional affinity, they don't like to go cross region in their architecture. Whereas Google is very much it's a global network, we're going to think about as a global solution. I think Google also has advantage that it's third to market and so has seen what Azure did wrong, it seeing what AWS did wrong and it's made those improvements and I think that's one of their big advantage. >> They got great scale too. Justin thoughts on the cloud. >> So yeah, Amazon built from the system up and Google built from the network down. So their ideas and approaches are from a global versus original, I agree with you completely that is the big number one thing. But the if you look at it from the outset, interestingly, the inability or the ability for Amazon to limit layer to broadcasting and what that really means from a VPC perspective, changed all the routing protocols you can use. All the things that we had built inside of a data center to provide resiliency and make things seamless to users, all of that disappeared. And so because we had to accept that at the VPC level, now we have to accept that at the WAN level. Google's done a better job of being able to overcome those things and provide those traditional network facilities to us. >> Just a great panel, we could go all day here, it's awesome. So I heard, we will get to the cloud native naive questions. So kind of think about what's naive and what's cloud, I'll ask that next but I got to ask you I had a conversation with a friend he's like, "WAN is the new LAN?" So if you think about what the LAN was at a data center, WAN is the new LAN, cause you keep talking about the cloud impact? So that means ST-WAN, the old ST-WAN kind of changing. There's a new LAN. How do you guys look at that? Because if you think about it, what LANs were for inside a premises was all about networking, high speed. But now when you take the WAN and make it, essentially a LAN, do you agree with that? And how do you view this trend? Is it good or bad or is it ugly? What you guys take on this? >> Yeah, I think it's a thing that you have to work with your application architects. So if you are managing networks and if you're a server engineer, you need to work with them to expose the unreliability that it would bring in. So the application has to handle a lot of the difference in the latencies and the reliability has to be worked through the application there. >> LAN, WAN, same concept is that BS? Can you give some insight? >> I think we've been talking about for a long time the erosion of the edge. And so is this just a continuation of that journey we've been on for last several years. As we get more and more cloud native and we talked about API's, the ability to lock my data in place and not be able to access it really goes away. And so I think this is just continuation. I think it has challenges. We start talking about WAN scale versus LAN scale, the tooling doesn't work the same, the scale of that tooling is much larger. and the need to automation is much, much higher in a WAN than it wasn't a LAN. That's why you're seeing so much infrastructure as code. >> Yeah. So for me, I'll go back again to this, it's bandwidth and its latency that define those two LAN versus WAN. But the other thing that's comes up more and more with cloud deployments is whereas our security boundary and where can I extend this secure aware appliance or set of rules to protect what's inside of it. So for us, we're able to deliver VRFs or route forwarding tables for different segments wherever we're at in the world. And so they're trusted to talk to each other but if they're going to go to someplace that's outside of their network, then they have to cross the security boundary, where we enforce policy very heavily. So for me, there's it's not just LAN, WAN it's how does environment get to environment more importantly. >> That's a great point in security, we haven't talked it yet but that's got to be baked in from the beginning, this architecture. Thoughts on security, how you guys are dealing with it? >> Yeah, start from the base, have app to app security built in. Have TLS, have encryption on the data at transit, data at rest. But as you bring the application to the cloud and they're going to go multicloud, talking to over the internet, in some places, well have app to app security. >> Our principles day, security is day zero every day. And so we always build it into our design, build into our architecture, into our applications. It's encrypt everything, it's TLS everywhere. It's make sure that that data is secure at all times. >> Yeah, one of the cool trends at RSA, just as a side note was the data in use encryption piece, which is homomorphic stuff was interesting. Alright guys, final question. We heard on the earlier panel was also trending at re:Invent, we think the T out of cloud native, it spells cloud naive. They have shirts now, Aviatrix kind of got this trend going. What does that mean to be naive? To your peers out there watching the live stream and also the suppliers that are trying to supply you guys with technology and services, what's naive look like and what's native look like? When is someone naive about implementing all this stuff? >> So for me, because we are in 100% cloud, for us its main thing is ready for the change. And you will find new building blocks coming in and the network design will evolve and change. So don't be naive and think that it's static, evolve with the change. >> I think the biggest naivety that people have is that well, I've been doing it this way for 20 years, I've been successful, it's going to be successful in cloud. The reality is that's not the case. You got to think some of the stuff a little bit differently and you need to think about it early enough, so that you can become cloud native and really enable your business on cloud. >> Yeah for me it's being open minded. Our industry, the network industry as a whole, has been very much I'm smarter than everybody else and we're going to tell everybody how it's going to be done. And we fell into a lull when it came to producing infrastructure and so embracing this idea that we can deploy a new solution or a new environment in minutes as opposed to hours, or weeks or months in some cases, is really important in and so >> - >> It's naive being closed minded, native being open minded. >> Exactly. For me that was a transformative kind of where I was looking to solve problems in a cloud way as opposed to looking to solve problems in this traditional old school way. >> All right, I know we're at a time but I got to asked one more question, so you guys so good. Give me a quick answer. What's the BS language when you, the BS meter goes off when people talk to you about solutions? What's the kind of jargon that you hear, that's the BS meter going off? What are people talking about that in your opinion you here you go, "That's total BS?" What triggers you? >> So that I have two lines out of movies if I say them without actually thinking them. It's like 1.21 gigawatts are you out of your mind from Back to the Future right? Somebody's giving you all these wiz bang things. And then Martin Maul and Michael Keaton in Mr Mom when he goes to 220, 221, whatever it takes. >> Yeah. >> Those two right there, if those go off in my mind where somebody's talking to me, I know they're full of baloney. >> So a lot of speeds and feeds, a lot of speeds and feeds a lot of -- >> Just data. Instead of talking about what you're actually doing and solutioning for. You're talking about, "Well, it does this this this." Okay to 220, 221. (laughter) >> Justin, what's your take? >> Anytime I start seeing the cloud vendors start benchmarking against each other. Your workload is your workload, you need to benchmark yourself. Don't listen to the marketing on that, that's just awful. >> Amit, what triggers you in the BS meter? >> I think if somebody explains to you are not simple, they cannot explain you in simplicity, then it's all bull shit. >> (laughs) That's a good one. Alright guys, thanks for the great insight, great panel. How about a round of applause to practitioners. (audience applauds) (upbeat music) >> John: Okay, welcome back to Altitude 2020 for the digital event for the live feed. Welcome back, I'm John Furrier with theCUBE with Steve Mullaney, CEO Aviatrix. For the next panel from Global System Integrated, the folks who are building and working with folks on their journey to multicloud and cloud-native networking. We've got a great panel, George Buckman with DXC and Derrick Monahan with WWT, welcome to the stage. (Audience applauds) >> Hey >> Thank you >> Groovy spot >> All right (upbeat music) >> Okay, you guys are the ones out there advising, building, and getting down and dirty with multicloud and cloud-native networking, we just heard from the customer panel. You can see the diversity of where people come in to the journey of cloud, it kind of depends upon where you are, but the trends are all clear, cloud-native networking, DevOps, up and down the stack, this has been the main engine. What's your guys' take of this journey to multicloud? What do you guys think? >> Yeah, it's critical, I mean we're seeing all of our enterprise customers enter into this, they've been through the migrations of the easy stuff, ya know? Now they're trying to optimize and get more improvements, so now the tough stuff's coming on, right? They need their data processing near where their data is. So that's driving them to a multicloud environment. >> Yeah, we've heard some of the Edge stuff, I mean, you guys are-- >> Exactly. >> You've seen this movie before, but now it's a whole new ballgame, what's your take? Yeah, so, I'll give you a hint, our practice is not called the cloud practice, it's the multicloud practice, and so if that gives you a hint of how we approach things. It's very consultative. And so when we look at what the trends are, like a year ago. About a year ago we were having conversations with customers, "Let's build a data center in the cloud. Let's put some VPCs, let's throw some firewalls, let's put some DNS and other infrastructure out there and let's hope it works." This isn't a science project. What we're starting to see is customers are starting to have more of a vision, we're helping with that consultative nature, but it's totally based on the business. And you've got to start understanding how lines of business are using the apps and then we evolve into the next journey which is a foundational approach to-- >> What are some of the problems some of your customers are solving when they come to you? What are the top things that are on their mind, obviously the ease of use, agility, all that stuff, what specifically are they digging into? >> Yeah, so complexity, I think when you look at a multicloud approach, in my view is, network requirements are complex. You know, I think they are, but I think the approach can be, "Let's simplify that." So one thing that we try to do, and this is how we talk to customers is, just like you simplify in Aviatrix, simplifies the automation orchestration of cloud networking, we're trying to simplify the design, the plan, and implementation of the infrastructure across multiple workloads, across multiple platforms. And so the way we do it, is we sit down, we look at not just use cases, not just the questions we commonly anticipate, we actually build out, based on the business and function requirements, we build out a strategy and then create a set of documents, and guess what? We actually build it in a lab, and that lab that we platform rebuilt, proves out this reference architectural actually works. >> Absolutely, we implement similar concepts. I mean, they're proven practices, they work, right? >> But George, you mentioned that the hard part's now upon us, are you referring to networking, what specifically were you getting at there when you said, "The easy part's done, now the hard part?" >> So for the enterprises themselves, migrating their more critical apps or more difficult apps into the environments, ya know, we've just scratched the surface, I believe, on what enterprises are doing to move into the cloud, to optimize their environments, to take advantage of the scale and speed to deployment and to be able to better enable their businesses. So they're just now really starting to-- >> So do you guys see what I talked about? I mean, in terms of that Cambrian explosion, I mean, you're both monster system integrators with top fortune enterprise customers, you know, really rely on you for guidance and consulting and so forth, and deploy their networks. Is that something that you've seen? I mean, does that resonate? Did you notice a year and a half ago all of a sudden the importance of cloud for enterprise shoot up? >> Yeah, I mean, we're seeing it now. >> Okay. >> In our internal environment as well, ya know, we're a huge company ourselves, customer zero, our internal IT, so, we're experiencing that internally and every one of our other customers as well. >> So I have another question and I don't know the answer to this, and a lawyer never asks a question that you don't know the answer to, but I'm going to ask it anyway. DXC and WWT, massive system integrators, why Aviatrix? >> Great question, Steve, so I think the way we approach things, I think we have a similar vision, a similar strategy, how you approach things, how we approach things, at World Wide Technology. Number one, we want a simplify the complexity. And so that's your number one priority. Let's take the networking, let's simplify it, and I think part of the other point I'm making is we see this automation piece as not just an after thought anymore. If you look at what customers care about, visibility and automation is probably at the top three, maybe the third on the list, and I think that's where we see the value. I think the partnership that we're building and what I get excited about is not just putting yours and our lab and showing customers how it works, it's co-developing a solution with you. Figuring out, "Hey, how can we make this better?" >> Right >> Visibility is a huge thing, just in security alone, network everything's around visibility. What automation do you see happening, in terms of progression, order of operations, if you will? What's the low hanging fruit? What are people working on now? What are some of the aspirational goals around when you start thinking about multicloud and automation? >> So I wanted to get back to his question. >> Answer that question. >> I wanted to answer your question, you know, what led us there and why Aviatrix. You know, in working some large internal IT projects, and looking at how we were going to integrate those solutions, you know, we like to build everything with recipes. Network is probably playing catch-up in the DevOps world but with a DevOps mindset, looking to speed to deploy, support, all those things, so when you start building your recipe, you take a little of this, a little of that, and you mix it all together, well, when you look around, you say, "Wow, look, there's this big bag of Aviatrix. "Let me plop that in. That solves a big part "of my problems that I had, the speed to integrate, "the speed to deploy, and the operational views "that I need to run this." So that was what led me to-- >> John: So how about reference architectures? >> Yeah, absolutely, so, you know, they came with a full slate of reference architectures already out there and ready to go that fit our needs, so it was very easy for us to integrate those into our recipes. >> What do you guys think about all the multi-vendor inter-operability conversations that have been going on? Choice has been a big part of multicloud in terms of, you know, customers want choice, they'll put a workload in the cloud if it works, but this notion of choice and interoperability has become a big conversation. >> It is, and I think that our approach, and that's the way we talk to customers is, "Let's speed and de-risk that decision making process, "and how do we do that?" Because interoperability is key. You're not just putting, it's not just a single vendor, we're talking, you know, many many vendors, I mean think about the average number of cloud applications a customer uses, a business, an enterprise business today, you know, it's above 30, it's skyrocketing and so what we do, and we look at it from an interoperability approach is, "How do things inter-operate?" We test it out, we validate it, we build a reference architecture that says, "These are the critical design elements, "now let's build one with Aviatrix "and show how this works with Aviatrix." And I think the important part there, though, is the automation piece that we add to it and visibility. So I think the visibility is what I see lacking across industry today. >> In cloud-native that's been a big topic. >> Yep >> Okay, in terms of Aviatrix, as you guys see them coming in, they're one of the ones that are emerging and the new brands emerging with multicloud, you've still got the old guard encumbered with huge footprints. How are customers dealing with that kind of component in dealing with both of them? >> Yeah, I mean, we have customers that are ingrained with a particular vendor and you know, we have partnerships with many vendors. So our objective is to provide the solution that meets that client. >> John: And they all want multi-vendor, they all want interoperability. >> Correct. >> All right, so I got to ask you guys a question while we were defining Day-2 operations. What does that mean? You guys are looking at the big business and technical components of architecture, what does Day-2 operations mean, what's the definition of that? >> Yeah, so I think from our perspective, with my experience, we, you know, Day-2 operations, whether it's not just the orchestration piece in setting up and let it automate and have some, you know, change control, you're looking at this from a Day-2 perspective, "How do I support this ongoing "and make it easy to make changes as we evolve?" The cloud is very dynamic. The nature of how fast it's expanding, the number features is astonishing. Trying to keep up to date with the number of just networking capabilities and services that are added. So I think Day-2 operations starts with a fundamental understanding of building out supporting a customer's environments, and making the automation piece easy from a distance, I think. >> Yeah and, you know, taking that to the next level of being able to enable customers to have catalog items that they can pick and choose, "Hey I need this network connectivity "from this cloud location back to this on-prem." And being able to have that automated and provisioned just simply by ordering it. >> For the folks watching out there, guys, take a minute to explain as you guys are in the trenches doing a lot of good work. What are some of the engagements that you guys get into? How does that progress? What happens there, they call you up and say, "Hey I need some multicloud," or you're already in there? I mean, take us through how someone can engage to use a global SI, they come in and make this thing happen, what's the typical engagement look like? >> Derrick: Yeah, so from our perspective, we typically have a series of workshops in the methodology that we kind of go along the journey. Number one, we have a foundational approach. And I don't mean foundation meaning the network foundation, that's a very critical element, we got to factor in security and we got to factor in automation. So when you think about foundation, we do a workshop that starts with education. A lot of times we'll go in and we'll just educate the customer, what is VPC sharing? You know, what is a private link in Azure? How does that impact your business? We have customers that want to share services out in an ecosystem with other customers and partners. Well there's many ways to accomplish that. Our goal is to understand those requirements and then build that strategy with them. >> Thoughts George, on-- >> Yeah, I mean, I'm one of the guys that's down in the weeds making things happen, so I'm not the guy on the front line interfacing with the customers every day. But we have a similar approach. We have a consulting practice that will go out and apply their practices to see what those-- >> And when do you parachute in? >> Yeah, when I parachute in is, I'm on the back end working with our offering development leads for networking, so we understand and are seeing what customers are asking for and we're on the back end developing the solutions that integrate with our own offerings as well as enable other customers to just deploy quickly to meet their connectivity needs. So the patterns are similar. >> Right, final question for you guys, I want to ask you to paint a picture of what success looks like. You don't have to name customers, you don't have to get in and reveal who they are, but what does success look like in multicloud as you paint a picture for the folks here and watching on the live stream, if someone says, "Hey I want to be multicloud, I got to to have my operations Agile, I want full DevOps, I want programmability and security built in from Day-zero." What does success look like? >> Yeah, I think success looks like this, so when you're building out a network, the network is a harder thing to change than some other aspects of cloud. So what we think is, even if you're thinking about that second cloud, which we have most of our customers are on two public clouds today, they might be dabbling in it. As you build that network foundation, that architecture, that takes in to consideration where you're going, and so once we start building that reference architecture out that shows, this is how to approach it from a multicloud perspective, not a single cloud, and let's not forget our branches, let's not forget our data centers, let's not forget how all this connects together because that's how we define multicloud, it's not just in the cloud, it's on-prem and it's off-prem. And so collectively, I think the key is also is that we provide them an HLD. You got to start with a high level design that can be tweaked as you go through the journey but you got to give it a solid structural foundation, and that networking which we think, most customers think as not the network engineers, but as an after thought. We want to make that the most critical element before you start the journey. >> George, from your seat, how does success look for you? >> So, you know it starts out on these journeys, often start out people not even thinking about what is going to happen, what their network needs are when they start their migration journey to the cloud. So I want, success to me looks like them being able to end up not worrying about what's happening in the network when they move to the cloud. >> Steve: Good point. >> Guys, great insight, thanks for coming on and sharing. How about a round of applause for the global system integrators? (Audience applauds) (Upbeat music) >> The next panel is the AVH certified engineers, also known as ACEs. This is the folks that are certified, they're engineering, they're building these new solutions. Please welcome Toby Foss from Informatica, Stacey Lanier from Teradata, and Jennifer Reed with Viqtor Davis to the stage. (upbeat music) (audience cheering) (panelists exchanging pleasantries) >> You got to show up. Where's your jacket Toby? (laughing) You get it done. I was just going to rib you guys and say, where's your jackets, and Jen's got the jacket on. Okay, good. >> Love the Aviatrix, ACEs Pilot gear there above the Clouds. Going to new heights. >> That's right. >> So guys Aviatrix aces, I love the name, think it's great, certified. This is all about getting things engineered. So there's a level of certification, I want to get into that. But first take us through the day in the life of an ACE, and just to point out, Stacy is a squad leader. So he's, he's like a-- >> Squadron Leader. >> Squadron Leader. >> Yeah. >> Squadron Leader, so he's got a bunch of ACEs underneath him, but share your perspective a day in the Life. Jennifer, we'll start with you. >> Sure, so I have actually a whole team that works for me both in the North America, both in the US and in Mexico. So I'm eagerly working to get them certified as well, so I can become a squad leader myself. But it's important because one of the critical gaps that we've found is people having the networking background because you graduate from college, and you have a lot of computer science background, you can program you've got Python, but networking in packets they just don't get. So, just taking them through all the processes that it's really necessary to understand when you're troubleshooting is really critical. Because you're going to get an issue where you need to figure out where exactly is that happening on the network, Is my issue just in the VPCs? Is it on the instance side is a security group, or is it going on prem? This is something actually embedded within Amazon itself? I mean, I troubleshot an issue for about six months going back and forth with Amazon, and it was the VGW VPN. Because they were auto scaling on two sides, and we ended up having to pull out the Cisco's, and put in Aviatrix so I could just say, " okay, it's fixed," and actually helped the application teams get to that and get it solved. But I'm taking a lot of junior people and getting them through that certification process, so they can understand and see the network, the way I see the network. I mean, look, I've been doing this for 25 years when I got out. When I went in the Marine Corps, that's what I did, and coming out, the network is still the network. But people don't get the same training they got in the 90s. >> Was just so easy, just write some software, and they were, takes care of itself. I know, it's pixie dust.  >> I'll come back to that, I want to come back to that, the problem solved with Amazon, but Toby. >> I think the only thing I have to add to that is that it's always the network's fault. As long as I've been in networking, it's always been the network's fault. I'm even to this day, it's still the network's fault, and part of being a network guy is that you need to prove when it is and when it's not your fault. That means you need to know a little bit about 100 different things, to make that work. >> Now you got a full stack DevOps, you got to know a lot more times another hundred. >> Toby: And the times are changing, yeah. >> This year the Squadron Leader and get that right. What is the Squadron Leader firstly? Describe what it is. >> I think is probably just leading on the network components of it. But I think, from my perspective, when to think about what you asked them was, it's about no issues and no escalations. So of my day is like that, I'm happy to be a squadron leader. >> That is a good outcome, that's a good day. >> Yeah, sure, it is. >> Is there good days? You said you had a good day with Amazon? Jennifer, you mentioned the Amazon, and this brings up a good point, when you have these new waves come in, you have a lot of new things, new use cases. A lot of the finger pointing it's that guy's problem , that girl's problems, so how do you solve that, and how do you get the Young Guns up to speed? Is there training, is it this where the certification comes in? >> This is where the certifications really going to come in. I know when we got together at Reinvent, one of the questions that we had with Steve and the team was, what should our certification look like? Should we just be teaching about what AVH troubleshooting brings to bear, but what should that be like? I think Toby and I were like, No, no, no, no. That's going a little too high, we need to get really low because the better someone can get at actually understanding what's actually happening in the network, and where to actually troubleshoot the problem, how to step back each of those processes. Because without that, it's just a big black box, and they don't know. Because everything is abstracted, in Amazon and in Azure and in Google, is abstracted, and they have these virtual gateways, they have VPNs, that you just don't have the logs on, is you just don't know. So then what tools can you put in front of them of where they can look? Because there are full logs. Well, as long as they turned on the flow logs when they built it, and there's like, each one of those little things that well, if they'd had decided to do that, when they built it, it's there. But if you can come in later to really supplement that with training to actual troubleshoot, and do a packet capture here, as it's going through, then teaching them how to read that even. >> Yeah, Toby, we were talking before we came on up on stage about your career, you've been networking all your time, and then, you're now mentoring a lot of younger people. How is that going? Because the people who come in fresh they don't have all the old war stories, like they don't talk about it, There's never for, I walk in bare feet in the snow when I was your age, I mean, it's so easy now, right, they say. What's your take on how you train the young People. >> So I've noticed two things. One is that they are up to speed a lot faster in generalities of networking. They can tell you what a network is in high school level now, where I didn't learn that til midway through my career, and they're learning it faster, but they don't necessarily understand why it's that way here. Everybody thinks that it's always slash 24 for a subnet, and they don't understand why you can break it down smaller, why it's really necessary. So the ramp up speed is much faster for these guys that are coming in. But they don't understand why and they need some of that background knowledge to see where it's coming from, and why is it important, and that's old guys, that's where we thrive. >> Jennifer, you mentioned you got in from the Marines, it helps, but when you got into networking, what was it like then and compare it now? Because most like we heard earlier static versus dynamic Don't be static is like that. You just set the network, you got a perimeter. >> Yeah, no, there was no such thing. So back in the day, I mean, we had Banyan vines for email, and we had token ring, and I had to set up token ring networks and figure out why that didn't work. Because how many of things were actually sharing it. But then actually just cutting fiber and running fiber cables and dropping them over shelters to plug them in and all crap, they swung it too hard and shattered it and now I got to figure eight Polish this thing and actually should like to see if it works. I mean, that was the network , current cat five cables to run an Ethernet, and then from that I just said, network switches, dumb switches, like those were the most common ones you had. Then actually configuring routers and logging into a Cisco router and actually knowing how to configure that. It was funny because I had gone all the way up, I was the software product manager for a while. So I've gone all the way up the stack, and then two and a half, three years ago, I came across to work with Entity group that became Viqtor Davis. But we went to help one of our customers Avis, and it was like, okay, so we need to fix the network. Okay, I haven't done this in 20 years, but all right, let's get to it. Because it really fundamentally does not change. It's still the network. I mean, I've had people tell me, Well, when we go to containers, we will not have to worry about the network. And I'm like, yeah, you don't I do. >> And that's within programmability is a really interesting, so I think this brings up the certification. What are some of the new things that people should be aware of that come in with the Aviatrix A certification? What are some of the highlights? Can you guys share some of the highlights around the certifications? >> I think some of the importance is that it doesn't need to be vendor specific for network generality or basic networking knowledge, and instead of learning how Cisco does something, or how Palo Alto does something, We need to understand how and why it works as a basic model, and then understand how each vendor has gone about that problem and solved it in a general. That's true in multicloud as well. You can't learn how Cloud networking works without understanding how AWS and Azure and GCP are all slightly the same but slightly different, and some things work and some things don't. I think that's probably the number one take. >> I think having a certification across Clouds is really valuable because we heard the global s eyes as you have a business issues. What does it mean to do that? Is it code, is it networking? Is it configurations of the Aviatrix? what is, he says,the certification but, what is it about the multiCloud that makes it multi networking and multi vendor? >> The easy answer is yes, >> Yes is all of us. >> All of us. So you got to be in general what's good your hands and all You have to be. Right, it takes experience. Because every Cloud vendor has their own certification. Whether that's SOPs and advanced networking and event security, or whatever it might be, yeah, they can take the test, but they have no idea how to figure out what's wrong with that system. The same thing with any certification, but it's really getting your hands in there, and actually having to troubleshoot the problems, actually work the problem, and calm down. It's going to be okay. I mean, because I don't know how many calls I've been on or even had aviators join me on. It's like, okay, so everyone calm down, let's figure out what's happening. It's like, we've looked at that screen three times, looking at it again is not going to solve that problem, right. But at the same time, remaining calm but knowing that it really is, I'm getting a packet from here to go over here, it's not working, so what could be the problem? Actually stepping them through those scenarios, but that's like, you only get that by having to do it, and seeing it, and going through it, and then you get it. >> I have a question, so, I just see it. We started this program maybe six months ago, we're seeing a huge amount of interest. I mean, we're oversubscribed on all the training sessions. We've got people flying from around the country, even with Coronavirus, flying to go to Seattle to go to these events where we're subscribed, is that-- >> A good emerging leader would put there. >> Yeah. So, is that something that you see in your organizations? Are you recommending that to people? Do you see, I mean, I'm just, I guess I'm surprised or not surprised. But I'm really surprised by the demand if you would, of this MultiCloud network certification because there really isn't anything like that. Is that something you guys can comment on? Or do you see the same things in your organization? >> I see from my side, because we operate in a multiCloud environments that really helps and some beneficial for us. >> Yeah, true. I think I would add that networking guys have always needed to use certifications to prove that they know what they know. >> Right. >> It's not good enough to say, Yeah, I know IP addresses or I know how a network works. A couple little check marks or a little letters body writing helps give you validity. So even in our team, we can say, Hey, we're using these certifications to know that you know enough of the basics and enough of the understandings, that you have the tools necessary, right. >> I guess my final question for you guys is, why an ACE certification is relevant, and then second part is share with the live stream folks who aren't yet ACE certified or might want to jump in to be aviatrix certified engineers. Why is it important, so why is it relevant and why should someone want to be a certified aviatrix certified engineer? >> I think my views a little different. I think certification comes from proving that you have the knowledge, not proving that you get a certification to get an army there backwards. So when you've got the training and the understanding and you use that to prove and you can, like, grow your certification list with it, versus studying for a test to get a certification and have no understanding of it. >> Okay, so that who is the right person that look at this and say, I'm qualified, is it a network engineer, is it a DevOps person? What's your view, a little certain. >> I think Cloud is really the answer. It's the, as we talked like the edges getting eroded, so is the network definition getting eroded? We're getting more and more of some network, some DevOps, some security, lots and lots of security, because network is so involved in so many of them. That's just the next progression. >> Do you want to add something there? >> I would say expand that to more automation engineers, because we have those now, so I probably extend it beyond this one. >> Jennifer you want to? >> Well, I think the training classes themselves are helpful, especially the entry level ones for people who may be "Cloud architects" but have never done anything in networking for them to understand why we need those things to really work, whether or not they go through to eventually get a certification is something different. But I really think fundamentally understanding how these things work, it makes them a better architect, makes them better application developer. But even more so as you deploy more of your applications into the Cloud, really getting an understanding, even from people who have traditionally done Onprem networking, they can understand how that's going to work in Cloud. >> Well, I know we've got just under 30 seconds left. I want to get one more question then just one more, for the folks watching that are maybe younger than, that don't have that networking training. From your experiences each of you can answer why should they know about networking, what's the benefit? What's in it for them? Motivate them, share some insights of why they should go a little bit deeper in networking. Stacy, we'll start with you, we'll go then. >> I'll say it's probably fundamental, right? If you want to deliver solutions, networking is the very top. >> I would say if you, fundamental of an operating system running on a machine, how those machines start together is a fundamental changes, something that start from the base and work your way up. >> Jennifer? >> Right, well, I think it's a challenge. Because you've come from top down, now you're going to start looking from bottom up, and you want those different systems to cross-communicate, and say you've built something, and you're overlapping IP space, note that that doesn't happen. But how can I actually make that still operate without having to re IP re platform. Just like those challenges, like those younger developers or assistant engineers can really start to get their hands around and understand those complexities and bring that forward in their career. >> They get to know then how the pipes are working, and they're got to know it--it's the plumbing. >> That's right, >> They got to know how it works, and how to code it. >> That's right. >> Awesome, thank you guys for great insights, ACE Certified Engineers, also known as ACEs, give them a round of applause. (audience clapping) (upbeat music) >> Thank you, okay. All right, that concludes my portion. Thank you, Steve Thanks for having me. >> John, thank you very much, that was fantastic. Everybody round of applause for John Furrier. (audience applauding) Yeah, so great event, great event. I'm not going to take long, we got lunch outside for the people here, just a couple of things. Just to call the action, right? So we saw the ACEs, for those of you out of the stream here, become a certified, right, it's great for your career, it's great for not knowledge, is fantastic. It's not just an aviator's thing, it's going to teach you about Cloud networking, MultiCloud networking, with a little bit of aviatrix, exactly like the Cisco CCIE program was for IP network, that type of the thing, that's number one. Second thing is learning, right? So there's a link up there to join the community. Again like I started this, this is a community, this is the kickoff to this community, and it's a movement. So go to community.avh.com, starting a community of multiCloud. So get get trained, learn. I'd say the next thing is we're doing over 100 seminars across the United States and also starting into Europe soon, we will come out and we'll actually spend a couple hours and talk about architecture, and talk about those beginning things. For those of you on the livestream in here as well, we're coming to a city near you, go to one of those events, it's a great way to network with other people that are in the industry, as well as to start alone and get on that MultiCloud journey. Then I'd say the last thing is, we haven't talked a lot about what Aviatrix does here, and that's intentional. We want you leaving with wanting to know more, and schedule, get with us and schedule a multi hour architecture workshop session. So we sit down with customers, and we talk about where they're at in that journey, and more importantly, where they're going, and define that end state architecture from networking, computer, storage, everything. Everything you've heard today, everybody panel kept talking about architecture, talking about operations. Those are the types of things that we solve, we help you define that canonical architecture, that system architecture, that's yours. So many of our customers, they have three by five, plotted lucid charts, architecture drawings, and it's the customer name slash Aviatrix, network architecture, and they put it on their whiteboard. That's the most valuable thing they get from us. So this becomes their 20 year network architecture drawing that they don't do anything without talking to us and look at that architecture. That's what we do in these multi hour workshop sessions with customers, and that's super, super powerful. So if you're interested, definitely call us, and let's schedule that with our team. So anyway, I just want to thank everybody on the livestream. Thank everybody here. Hopefully it was it was very useful. I think it was, and Join the movement, and for those of you here, join us for lunch, and thank you very much. (audience applauding) (upbeat music)

ladies and gentlemen this is your captain speaking we will soon be taking off on our way to altitude please keep your seatbelts fastened and remain in your seats we will be experiencing turbulence until we are above the clouds ladies and gentlemen we are now cruising at altitude sit back and enjoy the ride [Music] altitude is a community of thought leaders and pioneers cloud architects and enlightened network engineers who have individually and are now collectively leading their own IT teams and the industry on a path to lift cloud networking above the clouds empowering Enterprise IT to architect design and control their own cloud network regardless of the turbulent clouds beneath them it's time to gain altitude ladies and gentlemen Steve Mulaney president and CEO of aviatrix the leader of multi cloud networking [Music] [Applause] all right good morning everybody here in Santa Clara as well as to the what millions of people watching the livestream worldwide welcome to altitude 2020 all right so we've got a fantastic event today really excited about the speakers that we have today and the experts that we have and really excited to get started so one of the things I wanted to just share was this is not a one-time event it's not a one-time thing that we're gonna do sorry for the aviation analogy but you know sherry way aviatrix means female pilot so everything we do as an aviation theme this is a take-off for a movement this isn't an event this is a take-off of a movement a multi-cloud networking movement and community that we're inviting all of you to become part of and-and-and why we're doing that is we want to enable enterprises to rise above the clouds so to speak and build their network architecture regardless of which public cloud they're using whether it's one or more of these public clouds so the good news for today there's lots of good news but this is one good news is we don't have any powerpoint presentations no marketing speak we know that marketing people have their own language we're not using any of that in those sales pitches right so instead what are we doing we're going to have expert panels we've got Simone Rashard Gartner here we've got 10 different network architects cloud architects real practitioners they're going to share their best practices and there are real-world experiences on their journey to the multi cloud so before we start and everybody know what today is in the u.s. it's Super Tuesday I'm not gonna get political but Super Tuesday there was a bigger Super Tuesday that happened 18 months ago and maybe eight six employees know what I'm talking about 18 months ago on a Tuesday every enterprise said I'm gonna go to the cloud and so what that was was the Cambrian explosion for cloud for the price so Frank kibrit you know what a Cambrian explosion is he had to look it up on Google 500 million years ago what happened there was an explosion of life where it went from very simple single-cell organisms to very complex multi-celled organisms guess what happened 18 months ago on a Tuesday I don't really know why but every enterprise like I said all woke up that day and said now I'm really gonna go to cloud and that Cambrian explosion of cloud went meant that I'm moving from very simple single cloud single use case simple environment to a very complex multi cloud complex use case environment and what we're here today is we're gonna go and dress that and how do you handle those those those complexities and when you look at what's happening with customers right now this is a business transformation right people like to talk about transitions this is a transformation and it's actually not just the technology transformation it's a business transformation it started from the CEO and the boards of enterprise customers where they said I have an existential threat to the survival of my company if you look at every industry who they're worried about is not the other 30 year old enterprise what they're worried about is the three year old enterprise that's leveraging cloud that's leveraging AI and that's where they fear that they're going to actually get wiped out right and so because of this existential threat this is CEO lead this is board led this is not technology led it is mandated in the organization's we are going to digitally transform our enterprise because of this existential threat and the movement to cloud is going to enable us to go do that and so IT is now put back in charge if you think back just a few years ago in cloud it was led by DevOps it was led by the applications and it was like I said before their Cambrian explosion is very simple now with this Cambrian explosion and enterprises getting very serious and mission critical they care about visibility they care about control they care about compliance conformance everything governance IT is in charge and and and that's why we're here today to discuss that so what we're going to do today is much of things but we're gonna validate this journey with customers do they see the same thing we're gonna validate the requirements for multi-cloud because honestly I've never met an enterprise that is not going to be multi-cloud many are one cloud today but they all say I need to architect my network for multiple clouds because that's just what the network is there to support the applications and the applications will run and whatever cloud it runs best in and you have to be prepared for that the second thing is is is architecture again with the IT in charge you architecture matters whether it's your career whether it's how you build your house it doesn't matter horrible architecture your life is horrible forever good architecture your life is pretty good so we're gonna talk about architecture and how the most fundamental and critical part of that architecture and that basic infrastructure is the network if you don't get that right nothing works right way more important and compute way more important than storm dense storage network is the foundational element of your infrastructure then we're going to talk about day 2 operations what does that mean well day 1 is one day of your life that's who you wire things up they do and beyond I tell everyone in networking and IT it's every day of your life and if you don't get that right your life is bad forever and so things like operations visibility security things like that how do I get my operations team to be able to handle this in an automated way because it's not just about configuring it in the cloud it's actually about how do I operationalize it and that's a huge benefit that we bring as aviatrix and then the last thing we're going to talk and it's the last panel we have I always say you can't forget about the humans right so all this technology all these things that we're doing it's always enabled by the humans at the end of the day if the humans fight it it won't get deployed and we have a massive skills gap in cloud and we also have a massive skill shortage you have everyone in the world trying to hire cloud network architects right there's just not enough of them going around so at aviatrix as leaders knew we're gonna help address that issue and try to create more people we created a program and we call the ACE program again an aviation theme it stands for aviatrix certified engineer very similar to what Cisco did with CC IES where Cisco taught you about IP networking a little bit of Cisco we're doing the same thing we're gonna teach network architects about multi-cloud networking and architecture and yeah you'll get a little bit of aviatrix training in there but this is the missing element for people's careers and also within their organization so we're gonna we're gonna go talk about that so great great event great show when try to keep it moving I'd next want to introduce my my host he's the best in the business you guys have probably seen him multiple million times he's the co CEO and co-founder of Tube John Fourier okay awesome great great speech they're awesome I totally agree with everything you said about the explosion happening and I'm excited here at the heart of Silicon Valley to have this event it's a special digital event with the cube and aviatrix where we live streaming to millions of people as you said maybe not a million maybe not really take this program to the world this is a little special for me because multi-cloud is the hottest wave and cloud and cloud native networking is fast becoming the key engine of the innovation so we got an hour and a half of action-packed programming we have a customer panel two customer panels before that Gartner is going to come on talk about the industry we have a global system integrators we talk about how they're advising and building these networks and cloud native networking and then finally the Aces the aviatrix certified engineer is gonna talk more about their certifications and the expertise needed so let's jump right in and let's ask someone rashard to come on stage from Gartner we'll check it all up [Applause] [Music] okay so kicking things off certain started gartner the industry experts on cloud really kind of more to your background talk about your background before you got the gardener yeah before because gardener was a chief network architect of a fortune five companies with thousands of sites over the world and I've been doing everything and IT from a C programmer in the 90 to a security architect to a network engineer to finally becoming a network analyst so you rode the wave now you're covering at the marketplace with hybrid cloud and now moving quickly to multi cloud is really I was talking about cloud natives been discussed but the networking piece is super important how do you see that evolving well the way we see Enterprise adapt in cloud first thing you do about networking the initial phases they either go in a very ad hoc way is usually led by non non IT like a shadow whitey or application people or some kind of DevOps team and it's it just goes as it's completely unplanned decreed VP sees left and right with a different account and they create mesh to manage them and their direct connect or Express route to any of them so that's what that's a first approach and on the other side again it within our first approach you see what I call the lift and shift way we see like Enterprise IT trying to basically replicate what they have in a data center in the cloud so they spend a lot of time planning doing Direct Connect putting Cisco routers and f5 and Citrix and any checkpoint Palo Alto divides the data that are sent removing that to that cloud and I ask you the aha moments gonna come up a lot of our panels is where people realize that it's a multi cloud world I mean they either inherit clouds certainly they're using public cloud and on-premises is now more relevant than ever when's that aha moment that you're seeing where people go well I got to get my act together and get on this well the first but even before multi-cloud so these two approach the first one like the adduct way doesn't scale at some point idea has to save them because they don't think about the two they don't think about operations they have a bunch of VPC and multiple clouds the other way that if you do the left and shift wake they cannot take any advantages of the cloud they lose elasticity auto-scaling pay by the drink these feature of agility features so they both realize okay neither of these ways are good so I have to optimize that so I have to have a mix of what I call the cloud native services within each cloud so they start adapting like other AWS constructor is your construct or Google construct then that's I would I call the up optimal phase but even that they they realize after that they are very different all these approaches different the cloud are different identities is completely difficult to manage across clouds I mean for example AWS has accounts there's subscription and in adarand GCP their projects it's a real mess so they realize well I can't really like concentrate used the cloud the cloud product and every cloud that doesn't work so I have I'm doing multi cloud I like to abstract all of that I still wanna manage the cloud from an API to interview I don't necessarily want to bring my incumbent data center products but I have to do that in a more API driven cloud they're not they're not scaling piece and you were mentioning that's because there's too many different clouds yes that's the piece there so what are they doing whether they really building different development teams as its software what's the solution well this the solution is to start architecting the cloud that's the third phase I call that the multi cloud architect phase where they have to think about abstraction that works across cloud fact even across one cloud it might not scale as well if you start having like 10,000 security group in AWS that doesn't scale you have to manage that if you have multiple VPC it doesn't scale you need a third party identity provider so it barely scales within one cloud if you go multiple cloud it gets worse and worse see way in here what's your thoughts I thought we said this wasn't gonna be a sales pitch for aviatrix you just said exactly what we do so anyway I'm just a joke what do you see in terms of where people are in that multi cloud a lot of people you know everyone I talked to started in one cloud right but then they look and they say okay but I'm now gonna move to adjourn I'm gonna move do you see a similar thing well yes they are moving but they're not there's not a lot of application that use a tree cloud at once they move one app in deserve one app in individuals one get happened Google that's what we see so far okay yeah I mean one of the mistakes that people think is they think multi-cloud no one is ever gonna go multi-cloud for arbitrage they're not gonna go and say well today I might go into Azure because I got a better rate of my instance that's never do you agree with that's never going to happen what I've seen with enterprise is I'm gonna put the workload in the app the app decides where it runs best that may be a sure maybe Google and for different reasons and they're gonna stick there and they're not gonna move let me ask you infrastructure has to be able to support from a networking team be able to do that do you agree with that yes I agree and one thing is also very important is connecting to that cloud is kind of the easiest thing so though while I run Network part of the cloud connectivity to the cloud is kind of simple I agree IPSec VP and I reckon Express that's a simple part what's difficult and even a provisioning part is easy you can use terraform and create v pieces and v nets across which we cloud provider right what's difficult is the day-to-day operations so it's what to find a to operations what is that what does that actually mean this is the day-to-day operations after it you know the natural let's add an app let's add a server let's troubleshoot a problem so what so your life something changes how would he do so what's the big concerns I want to just get back to this cloud native networking because everyone kind of knows with cloud native apps are that's been a hot trend what is cloud native networking how do you how do you guys define that because that seems to be the oddest part of the multi-cloud wave that's coming as cloud native networking well there's no you know official garner definition but I can create one on another spot it's do it I just want to leverage the cloud construct and a cloud epi I don't want to have to install like like for example the first version was let's put a virtual router that doesn't even understand and then the cloud environment right if I have if I have to install a virtual machine it has to be cloud aware it has to understand the security group if it's a router it has to be programmable to the cloud API and and understand the cloud environment you know one things I hear a lot from either see Saussure CIOs or CXOs in general is this idea of I'm definitely on going API so it's been an API economy so API is key on that point but then they say okay I need to essentially have the right relationship with my suppliers aka clouds you call it above the clouds so the question is what do i do from an architecture standpoint do I just hire more developers and have different teams because you mentioned that's a scale point how do you solve this this problem of okay I got AWS I got GCP or Azure or whatever do I just have different teams or just expose api's where is that optimization where's the focus well I take what you need from an android point of view is a way a control plane across the three clouds and be able to use the api of the cloud to build networks but also to troubleshoot them and do they to operation so you need a view across a three cloud that takes care of routing connectivity that's you know that's the aviatrix plug of you right there so so how do you see so again your Gartner you you you you see the industry you've been a network architect how do you see this this plane out what are the what are the legacy incumbent client-server on-prem networking people gonna do well these versus people like aviatrix well how do you see that plane out well obviously all the incumbent like Arista cisco juniper NSX right they want to basically do the lift and ship or they want to bring and you know VM I want to bring in a section that cloud they call that NSX everywhere and cisco monks bring you star in the cloud recall that each guy anywhere right so everyone what and and then there's cloud vision for my red star and contrail is in the cloud so they just want to bring the management plain in the cloud but it's still based most of them it's still based on putting a VM them in controlling them right you you extend your management console to the cloud that's not truly cloud native right cloud native you almost have to build it from scratch we like to call that cloud naive clown that close one letter yeah so that was a big con surgeon i reinvent take the tea out of cloud native its cloud naive i went super viral you guys got t-shirts now i know you love it but yeah but that really ultimately is kind of a double-edged sword you got to be you can be naive on the on the architecture side and rolling out but also suppliers are can be naive so how would you define who's naive and who's not well in fact they're evolving as well so for example in cisco you it's a little bit more native than other ones because they're really ACI in the cloud you call you you really like configure api so the cloud and nsx is going that way and so is Arista but they're incumbent they have their own tools it's difficult for them they're moving slowly so it's much easier to start from scratch Avenue like and you know and network happiness started a few years ago there's only really two aviatrix was the first one they've been there for at least three or four years and there's other ones like Al Kyra for example that just started now that doing more connectivity but they want to create an overlay network across the cloud and start doing policies and trying abstracting all the clouds within one platform so I gotta ask you I interviewed an executive at VMware Sanjay Pune and he said to me at RSA last week oh the only b2 networking vendors left Cisco and VMware what's your respect what's your response to that obviously I mean when you have these waves as new brands that emerge like AV X and others though I think there'll be a lot of startups coming out of the woodwork how do you respond to that comment well there's still a data center there's still like a lot of action on campus and there's the one but from the cloud provisioning and clown networking in general I mean they're behind I think you know in fact you don't even need them to start to it you can if you're small enough you can just keep if you're in AWS you can user it with us construct they have to insert themselves I mean they're running behind they're all certainly incumbents I love the term Andy Jesse's that Amazon Web Services uses old guard new guard to talk about the industry what does the new guard have to do the new and new brands that emerge in is it be more DevOps oriented neck Nets a cops is that net ops is the programmability these are some of the key discussions we've been having what's your view on how you see this program their most important part is they have to make the network's simple for the dev teams and from you cannot have that you cannot make a phone call and get it via line in two weeks anymore so if you move to that cloud you have to make the cloud construct as simple enough so that for example a dev team could say okay I'm going to create this VP see but this VP see automatically being your associate to your account you cannot go out on the internet you have to go to the transit VP C so there's a lot of action in terms of the I am part and you have to put the control around them too so to make it as simple as possible you guys both I mean you're the COC aviatrix but also you guys a lot of experience going back to networking going back to I call the OSI mace which for us old folks know that means but you guys know this means I want to ask you the question as you look at the future of networking here a couple of objectives oh the cloud guys they got networking we're all set with them how do you respond to the fact that networking is changing and the cloud guys have their own networking what some of the pain points that's going on premises and these enterprises so are they good with the clouds what needs what are the key things that's going on in networking that makes it more than just the cloud networking what's your take on well I as I said earlier that once you you could easily provision in the cloud you can easily connect to that cloud is when you start troubleshooting application in the cloud and try to scale so this that's where the problem occurs see what you're taking on it and you'll hear from the from the customers that that we have on stage and I think what happens is all the cloud the clouds by definition designed to the 80/20 rule which means they'll design 80% of the basic functionality and they'll lead the 20% extra functionality that of course every enterprise needs they'll leave that to ISVs like aviatrix because why because they have to make money they have a service and they can't have huge instances for functionality that not everybody needs so they have to design to the common and that's they all do it right they have to and then the extra the problem is that can be an explosion that I talked about with enterprises that's holy that's what they need that they're the ones who need that extra 20% so that's that's what I see is is there's always gonna be that extra functionality the in in an automated and simple way that you talked about but yet powerful with up with the visibility and control that they expect of on prep that that's that kind of combination that yin and the yang that people like us are providing some I want to ask you were gonna ask some of the cloud architect customer panels it's the same question this pioneers doing some work here and there's also the laggards who come in behind the early adopters what's gonna be the tipping point what are some of those conversations that the cloud architects are having out there or what's the signs that they need to be on this multi cloud or cloud native networking trend what are some the signals that are going on in their environment what are some of the threshold or things that are going on that there can pay attention to well well once they have application and multiple cloud and they have they get wake up at 2:00 in the morning to troubleshoot them they don't know it's important so I think that's the that's where the robber will hit the road but as I said it's easier to prove it it's okay it's 80s it's easy user transit gateway put a few V pcs and you're done and use create some presents like equinox and do Direct Connect and Express route with Azure that looks simple is the operations that's when they'll realize okay now I need to understand our car networking works I also need a tool that give me visibility and control not button tell me that I need to understand the basic underneath it as well what are some of the day in the life scenarios that you envision happening with multi cloud because you think about what's happening it kind of has that same vibe of interoperability choice multi-vendor because you have multi clouds essentially multi vendor these are kind of old paradigms that we've lived through the client-server and internet working wave what are some of those scenarios of success and that might be possible it would be possible with multi cloud and cloud native networking well I think once you have good enough visibility to satisfy your customers you know not only like to keep the service running an application running but to be able to provision fast enough I think that's what you want to achieve small final question advice for folks watching on the live stream if they're sitting there as a cloud architect or a CXO what's your advice to them right now in this market because honestly public check hybrid cloud they're working on that that gets on-premise is done now multi-class right behind it what's your advice the first thing they should do is really try to understand cloud networking for each of their cloud providers and then understand the limitation and is what their cloud service provider offers enough or you need to look to a third party but you don't look at a third party to start to it especially an incumbent one so it's tempting to say on and I have a bunch of f5 experts nothing against f5 I'm going to bring my five in the cloud when you can use a needle be that automatically understand ease ease and auto-scaling and so on and you understand that's much simpler but sometimes you need you have five because you have requirements you have like AI rules and that kind of stuff that you use for years you cannot do it's okay I have requirement and that net I'm going to use legacy stuff and then you have to start thinking okay what about visibility control about the tree cloud but before you do that you have to understand the limitation of the existing cloud providers so first try to be as native as possible until things don't work after that you can start taking multi-cloud great insight somewhat thank you for coming someone in charge with Gardner thanks for sharing thank you appreciate it [Applause] informatica is known as the leading enterprise cloud data management company we are known for being the top in our industry in at least five different products over the last few years especially we've been transforming into a cloud model which allows us to work better with the trends of our customers in order to see agile and effective in a business you need to make sure that your products and your offerings are just as relevant in all these different clouds than what you're used to and what you're comfortable with one of the most difficult challenges we've always had is that because we're a data company we're talking about data that a customer owns some of that data may be in the cloud some of that data may be on Prem some of them data may be actually in their data center in another region or even another country and having that data connect back to our systems that are located in the cloud has always been a challenge when we first started our engagement with aviatrix we only had one plan that was Amazon it wasn't till later that a jerk came up and all of a sudden we found hey the solution we already had in place for aviatrix already working in Amazon and now works in Missouri as well before we knew it GCP came up but it really wasn't a big deal for us because we already had the same solution in Amazon and integer now just working in GCP by having a multi cloud approach we have access to all three of them but more commonly it's not just one it's actually integrations between multiple we have some data and ensure that we want to integrate with Amazon we have some data in GCP that we want to bring over to a data Lake assure one of the nice things about aviatrix is that it gives a very simple interface that my staff can understand and use and manage literally hundreds of VPNs around the world and while talking to and working with our customers who are literally around the world now that we've been using aviatrix for a couple years we're actually finding that even problems that we didn't realize we had were actually solved even before we came across the problem and it just worked cloud companies as a whole are based on reputation we need to be able to protect our reputation and part of that reputation is being able to protect our customers and being able to protect more importantly our customers data aviatrix has been helpful for us in that we only have one system that can manage this whole huge system in a simple easy direct model aviatrix is directly responsible for helping us secure and manage our customers not only across the world but across multiple clouds users don't have to be VPN or networking experts in order to be able to use the system all the members on my team can manage it all the members regardless of their experience can do different levels of it one of the unexpected two advantages of aviatrix is that I don't have to sell it to my management the fact that we're not in the news at three o'clock in the morning or that we don't have to get calls in the middle of the night no news is good news especially in networking things that used to take weeks to build are done in hours I think the most important thing about a matrix is it provides me consistency aviatrix gives me a consistent model that I can use across multiple regions multiple clouds multiple customers okay welcome back to altitude 2020 for the folks on the livestream I'm John for Steve Mulaney with CEO of aviatrix for our first of two customer panels on cloud with cloud network architects we got Bobby Willoughby they gone Luis Castillo of National Instruments and David should Nick with fact set guys welcome to the stage for this digital event come on up [Music] hey good to see you thank you okay okay customer panelist is my favorite part we get to hear the real scoop we got the gardener giving us the industry overview certainly multi clouds very relevant and cloud native networking is the hot trend with the live stream out there and the digital event so guys let's get into it the journey is you guys are pioneering this journey of multi cloud and cloud native networking and it's soon gonna be a lot more coming so I want to get into the journey what's it been like is it real you got a lot of scar tissue and what are some of the learnings yeah absolutely so multi cloud is whether or not we we accepted as a network engineers is a is a reality like Steve said about two years ago companies really decided to to just to just bite the bullet and and and move there whether or not whether or not we we accept that fact we need to now create a consistent architecture across across multiple clouds and that that is challenging without orchestration layers as you start managing different different tool sets in different languages across different clouds so that's it's really important that to start thinking about that guys on the other panelists here there's different phases of this journey some come at it from a networking perspective some come in from a problem troubleshooting what's what's your experiences yeah so from a networking perspective it's been incredibly exciting it's kind of a once-in-a-generation 'el opportunity to look at how you're building out your network you can start to embrace things like infrastructure as code that maybe your peers on the systems teams have been doing for years but it just never really worked on pram so it's really it's really exciting to look at all the opportunities that we have and then all the interesting challenges that come up that you that you get to tackle an effect said you guys are mostly AWS right yep right now though we are looking at multiple clouds we have production workloads running in multiple clouds today but a lot of the initial work has been with Amazon and you've seen it from a networking perspective that's where you guys are coming at it from yep yeah we evolved more from a customer requirement perspective started out primarily as AWS but as the customer needed more resources to measure like HPC you know as your ad things like that even recently Google at Google Analytics our journey has evolved into mortal multi-cloud environment Steve weigh in on the architecture because this has been the big conversation I want you to lead this second yeah so I mean I think you guys agree the journey you know it seems like the journey started a couple years ago got real serious the need for multi-cloud whether you're there today of course it's gonna be there in the future so that's really important I think the next thing is just architecture I'd love to hear what you you know had some comments about architecture matters it all starts I mean every Enterprise that I talk to maybe talk about architecture and the importance of architecture maybe Bobby it's a particular perspective we sorted a journey five years ago Wow okay and we're just now starting our fourth evolution of our network architect and we'll call it networking security net sec yep adverse adjusters network and that fourth generation or architectures be based primarily upon Palo Alto Networks an aviatrix a matrix doing the orchestration piece of it but that journey came because of the need for simplicity okay I need for multi-cloud orchestration without us having to go and do reprogramming efforts across every cloud as it comes along right I guess the other question I also had around architectures also Louis maybe just talk about I know we've talked a little bit about you know scripting right and some of your thoughts on that yeah absolutely so so for us we started we started creating the network constructs with cloud formation and we've we've stuck with that for the most part what's interesting about that is today on premise we have a lot of a lot of automation around around how we provision networks but cloud formation has become a little bit like the new manual for us so we're now having issues with having to to automate that component and making it consistent with our on-premise architecture making it consistent with Azure architecture and Google cloud so it's really interesting to see to see companies now bring that layer of abstraction that SD when brought to the to the wine side now it's going up into into the into the cloud networking architecture so on the fourth generation of you mentioned you're in the fourth gen architecture what do you guys what have you learned is there any lessons scar tissue what to avoid what worked what was some of the there was a path that's probably the biggest list and there is when you think you finally figured it out you have it right Amazon will change something as you change something you know transit gateways a game changer so in listening to the business requirements is probably the biggest thing we need to do up front but I think from a simplicity perspective like I said we don't want to do things four times we want to do things one time we won't be able to write to an API which aviatrix has and have them do the orchestration for us so that we don't have to do it four times how important is architecture in the progression is it you guys get thrown in the deep end to solve these problems or you guys zooming out and looking at it it's a I mean how are you guys looking at the architecture I mean you can't get off the ground if you don't have the network there so all of those there we've gone through similar evolutions we're on our fourth or fifth evolution I think about what we started off with Amazon without a direct connect gate without a transit Gateway without a lot of the things that are available today kind of the 80/20 that Steve was talking about just because it wasn't there doesn't mean we didn't need it so we needed to figure out a way to do it we couldn't say oh you need to come back to the network team in a year and maybe Amazon will have a solution for it right you need to do it now and in evolve later and maybe optimize or change the way you're doing things in the future but don't sit around and wait you can I'd love to have you guys each individually answer this question for the live stream because it comes up a lot a lot of cloud architects out in the community what should they be thinking about the folks that are coming into this proactively and/or realizing the business benefits are there what advice would you guys give them an architecture what should be they be thinking about and what are some guiding principles you could share so I would start with looking at an architecture model that that can that can spread and and give consistency they're different to different cloud vendors that you will absolutely have to support cloud vendors tend to want to pull you into using their native toolset and that's good if only it was realistic to talk about only one cloud but because it doesn't it's it's it's super important to talk about and have a conversation with the business and with your technology teams about a consistent model so that's the David yeah talking as earlier about day two operations so how do I design how do I do my day one work so that I'm not you know spending eighty percent of my time troubleshooting or managing my network because I'm doing that then I'm missing out on ways that I can make improvements or embrace new technologies so it's really important early on to figure out how do I make this as low maintenance as possible so that I can focus on the things that the team really should be focusing on Bobby your advice the architect I don't know what else I can do that simplicity of operations is key alright so the holistic view of day to operation you mentioned let's can jump in day one is your your your getting stuff set up day two is your life after all right this is kinda what you're getting at David so what does that look like what are you envisioning as you look at that 20 mile stair out post multi-cloud world what are some of the things that you want in a day to operations yeah infrastructure is code is really important to us so how do we how do we design it so that we can fit start making network changes and fitting them into like a release pipeline and start looking at it like that rather than somebody logging into a router CLI and troubleshooting things on in an ad hoc nature so moving more towards the DevOps model is anything on that day - yeah I would love to add something so in terms of day 2 operations you can you can either sort of ignore the day 2 operations for a little while where you get well you get your feet wet or you can start approaching it from the beginning the fact is that the the cloud native tools don't have a lot of maturity in that space and when you run into an issue you're gonna end up having a bad day going through millions and millions of logs just to try to understand what's going on so that's something that that the industry just now is beginning to realize it's it's such a such a big gap I think that's key because for us we're moving to more of an event-driven or operations in the past monitoring got the job done it's impossible to modern monitor something there's nothing there when the event happens all right so the event-driven application and then detect is important yeah I think garden was all about the cloud native wave coming into networking that's gonna be a serious thing I want to get you guys perspectives I know you have different views of how you come into the journey and how you're executing and I always say the beauties in the eye of the beholder and that kind of applies how the networks laid out so Bobby you guys do a lot of high-performance encryption both on AWS and Azure that's kind of a unique thing for you how are you seeing that impact with multi cloud yeah and that's a new requirement for us to where we we have an intern crypt and they they ever get the question should I encryption and I'll encrypt the answer is always yes you should encrypt when you can encrypt for our perspective we we need to migrate a bunch of data from our data centers we have some huge data centers and then getting that data to the cloud is the timely experiencing some cases so we have been mandated that we have to encrypt everything leaving the data center so we're looking at using the aviatrix insane mode appliances to be able to encrypt you know 10 20 gigabits of data as it moves to the cloud itself David you're using terraform you got fire Ned you've got a lot of complexity in your network what do you guys look at the future for yours environment yeah so something exciting that or yeah now is fire net so for our security team they obviously have a lot of a lot of knowledge base around Palo Alto and with our commitments to our clients you know it's it's it's not very easy to shift your security model to a specific cloud vendor right so there's a lot of stuck to compliance of things like that where being able to take some of what you've you know you've worked on for years on Bram and put it in the cloud and have the same type of assurance that things are gonna work and be secure in the same way that they are on prem helps make that journey into the cloud a lot easier and Louis you guys got scripting and get a lot of things going on what's your what's your unique angle on this yeah no absolutely so full disclosure I'm not a not not an aviatrix customer yet it's ok we want to hear the truth that's good Ellis what are you thinking about what's on your mind no really when you when you talk about implementing the tool like this it's really just really important to talk about automation and focus on on value so when you talk about things like and things like so yeah encrypting tunnels and encrypting the paths and those things are it should it should should be second nature really when you when you look at building those backends and managing them with your team it becomes really painful so tools like aviatrix that that add a lot of automation it's out of out of sight out of mind you can focus on the value and you don't have to focus on so I gotta ask you guys I see AV traces here they're they're a supplier to the sector but you guys are customers everyone's pitching you stuff people are not gonna buy my stuff how do you guys have that conversation with the suppliers like the cloud vendors and other folks what's the what's it like where API all the way you got to support this what are some of the what are some of your requirements how do you talk to and evaluate people that walk in and want to knock on your door and pitch you something what's the conversation like um it's definitely it's definitely API driven we we definitely look at the at that the API structure of the vendors provide before we select anything that that is always first in mind and also what a problem are we really trying to solve usually people try to sell or try to give us something that isn't really valuable like implementing a solution on the on the on the cloud isn't really it doesn't really add a lot of value that's where we go David what's your conversation like with suppliers you have a certain new way to do things as as becomes more agile and essentially the networking become more dynamic what are some of the conversation is with the either incumbents or new new vendors that you're having what it what do you require yeah so ease of use is definitely definitely high up there we've had some vendors come in and say you know hey you know when you go to set this up we're gonna want to send somebody on site and they're gonna sit with you for your day to configure it and that's kind of a red flag what wait a minute you know do we really if one of my really talented engineers can't figure it out on his own what's going on there and why is that so you know having having some ease-of-use and the team being comfortable with it and understanding it is really important Bobby how about you I mean the old days was do a bake-off and you know the winner takes all I mean is it like that anymore what's the Volvic bake-off last year first you win so but that's different now because now when you you get the product you can install the product in AWS energy or have it up and running a matter of minutes and so the key is is they can you be operational you know within hours or days instead of weeks but but do we also have the flexibility to customize it to meet your needs could you want to be you won't be put into a box with the other customers we have needs that surpass their cut their needs yeah I almost see the challenge that you guys are living where you've got the cloud immediate value to make an roll-up any solutions but then you have might have other needs so you've got to be careful not to buy into stuff that's not shipping so you're trying to be proactive at the same time deal with what you got I mean how do you guys see that evolving because multi-cloud to me is definitely relevant but it's not yet clear how to implement across how do you guys look at this baked versus you know future solutions coming how do you balance that so again so right now we we're we're taking the the ad hoc approach and and experimenting with the different concepts of cloud and really leveraging the the native constructs of each cloud but but there's a there's a breaking point for sure you don't you don't get to scale this I like like Simone said and you have to focus on being able to deliver a developer they're their sandbox or their play area for the for the things that they're trying to build quickly and the only way to do that is with the with with some sort of consistent orchestration layer that allows you to so you've got a lot more stuff to be coming pretty quickly IDEs area I do expect things to start to start maturing quite quite quickly this year and you guys see similar trend new stuff coming fast yeah part of the biggest challenge we've got now is being able to segment within the network being able to provide segmentation between production on production workloads even businesses because we support many businesses worldwide and and isolation between those is a key criteria there so the ability to identify and quickly isolate those workloads is key so the CIOs that are watching or that are saying hey take that he'll do multi cloud and then you know the bottoms up organization think pause you're kind of like off a little bit it's not how it works I mean what is the reality in terms of implementing you know and as fast as possible because the business benefits are clear but it's not always clear in the technology how to move that fast yeah what are some of the barriers one of the blockers what are the enabler I think the reality is is that you may not think you're multi-cloud but your business is right so I think the biggest barriers there is understanding what the requirements are and how best to meet those requirements in a secure manner because you need to make sure that things are working from a latency perspective that things work the way they did and get out of the mind shift that you know it was a cheery application in the data center it doesn't have to be a Tier three application in the cloud so lift and shift is is not the way to go scale is a big part of what I see is the competitive advantage to allow these clouds and used to be proprietary network stacks in the old days and then open systems came that was a good thing but as clouds become bigger there's kind of an inherent lock in there with the scale how do you guys keep the choice open how're you guys thinking about interoperability what are some of the conversations and you guys are having around those key concepts well when we look at when we look at the moment from a networking perspective it it's really key for you to just enable enable all the all the clouds to be to be able to communicate between them developers will will find a way to use the cloud that best suits their their business team and and like like you said it's whether whether you're in denial or not of the multi cloud fact that your company is in already that's it becomes really important for you to move quickly yeah and a lot of it also hinges on how well is the provider embracing what that specific cloud is doing so are they are they swimming with Amazon or sure and just helping facilitate things they're doing the you know the heavy lifting API work for you or they swimming upstream and they're trying to hack it all together in a messy way and so that helps you you know stay out of the lock-in because they're you know if they're doing if they're using Amazon native tools to help you get where you need to be it's not like Amazon's gonna release something in the future that completely you know makes you have designed yourself into a corner so the closer they're more cloud native they are the more the easier it is to to deploy but you also need to be aligned in such a way that you can take advantage of those cloud native technologies will it make sense tgw is a game-changer in terms of cost and performance right so to completely ignore that would be wrong but you know if you needed to have encryption you know teach Adobe's not encrypted so you need to have some type of a gateway to do the VPN encryption you know so the aviatrix tool give you the beauty of both worlds you can use tgw with a gateway Wow real quick in the last minute we have I want to just get a quick feedback from you guys I hear a lot of people say to me hey the I picked the best cloud for the workload you got and then figure out multi cloud behind the scenes so that seems to be do you guys agree with that I mean is it do I go Mull one cloud across the whole company or this workload works great on AWS that work was great on this from a cloud standpoint do you agree with that premise and then wit is multi clouds did you mall together yeah from from an application perspective it it can be per workload but it can also be an economical decision certain enterprise contracts will will pull you in one direction that add value but the the network problem is still the same doesn't go away yeah yeah I mean you don't want to be trying to fit a square into a round hall right so if it works better on that cloud provider then it's our job to make sure that that service is there and people can use it agree you just need to stay ahead of the game make sure that the network infrastructure is there secure is available and is multi cloud capable yeah I'm at the end of the day you guys just validating that it's the networking game now how cloud storage compute check networking is where the action is awesome thanks for your insights guys appreciate you coming on the panel appreciate thanks thank you [Applause] [Music] [Applause] okay welcome back on the live feed I'm John fritz T Blaney my co-host with aviatrix I'm with the cube for the special digital event our next customer panel got great another set of cloud network architects Justin Smith was aura Justin broadly with Ellie Mae and Amit Oh tree job with Cooper welcome to stage [Applause] all right thank you thank you oK you've got all the cliff notes from the last session welcome rinse and repeat yeah yeah we're going to go under the hood a little bit I think they nailed the what we've been reporting and we've been having this conversation around networking is where the action is because that's the end of the day you got a move a pack from A to B and you get workloads exchanging data so it's really killer so let's get started Amit what are you seeing as the journey of multi cloud as you go under the hood and say okay I got to implement this I have to engineer the network make it enabling make it programmable make it interoperable across clouds I mean that's like I mean almost sounds impossible to me what's your take yeah I mean it's it seems impossible but if you are running an organization which is running infrastructure as a cordon all right it is easily doable like you can use tools out there that's available today you can use third-party products that can do a better job but but put your architecture first don't wait architecture may not be perfect put the best architecture that's available today and be agile to ET rate and make improvements over the time we got to Justin's over here so I have to be careful when I point a question adjusting they both have to answer okay journeys what's the journey been like I mean is there phases we heard that from Gardner people come into multi cloud and cloud native networking from different perspectives what's your take on the journey Justin yeah I mean from Mars like - we started out very much focused on one cloud and as we started doing errands we started doing new products the market the need for multi cloud comes very apparent very quickly for us and so you know having an architecture that we can plug in play into and be able to add and change things as it changes is super important for what we're doing in the space just in your journey yes for us we were very ad hoc oriented and the idea is that we were reinventing all the time trying to move into these new things and coming up with great new ideas and so rather than it being some iterative approach with our deployments that became a number of different deployments and so we shifted that tour and the network has been a real enabler of this is that it there's one network and it touches whatever cloud we want it to touch and it touches the data centers that we need it to touch and it touches the customers that we need it to touch our job is to make sure that the services that are of and one of those locations are available in all of the locations so the idea is not that we need to come up with this new solution every time it's that we're just iterating on what we've already decided to do before we get the architecture section I want to ask you guys a question I'm a big fan of you know let the app developers have infrastructure as code so check but having the right cloud run that workload I'm a big fan of that if it works great but we just heard from the other panel you can't change the network so I want to get your thoughts what is cloud native networking and is that the engine really that's the enabler for this multi cloud trend but you guys taken we'll start with Amit what do you think about that yeah so you are gonna have workloads running in different clouds and the workloads would have affinity to one cloud over other but how you expose that it's matter of how you are going to build your networks how we are going to run security how we are going to do egress ingress out of it so it's the big problem how do you split says what's the solution what's the end the key pain points and problem statement I mean the key pain point for most companies is how do you take your traditional on-premise network and then blow that out to the cloud in a way that makes sense you know IP conflicts you have IP space you pub public eye peas and premise as well as in the cloud and how do you kind of make them a sense of all of that and I think that's where tools like aviatrix make a lot of sense in that space from our site it's it's really simple it's latency and bandwidth and availability these don't change whether we're talking about cloud or data center or even corporate IT networking so our job when when these all of these things are simplified into like s3 for instance and our developers want to use those we have to be able to deliver that and for a particular group or another group that wants to use just just GCP resources these aren't we have to support these requirements and these wants as opposed to saying hey that's not a good idea now our job is to enable them not to disable them do you think you guys think infrastructure as code which I love that I think it's that's the future it is we saw that with DevOps but I just start getting the networking is it getting down to the network portion where it's network as code because storage and compute working really well is seeing all kubernetes on ServiceMaster and network is code reality is it there is it still got work to do it's absolutely there I mean you mentioned net DevOps and it's it's very real I mean in Cooper we build our networks through terraform and on not only just out of fun build an API so that we can consistently build V nets and VPC all across in the same way we get to do it yeah and even security groups and then on top and aviatrix comes in we can peer the networks bridge bridge all the different regions through code same with you guys but yeah about this everything we deploy is done with automation and then we also run things like lambda on top to make changes in real time we don't make manual changes on our network in the data center funny enough it's still manual but the cloud has enabled us to move into this automation mindset and and all my guys that's what they focus on is bringing what now what they're doing in the cloud into the data center which is kind of opposite of what it should be that's full or what it used to be it's full DevOps then yes yeah I mean for us it was similar on premise still somewhat very manual although we're moving more Norton ninja and terraform concepts but everything in the production environment is colored confirmation terraform code and now coming into the datacenter same I just wanted to jump in on a Justin Smith one of the comment that you made because it's something that we always talk about a lot is that the center of gravity of architecture used to be an on-prem and now it's shifted in the cloud and once you have your strategic architecture what you--what do you do you push that everywhere so what you used to see at the beginning of cloud was pushing the architecture on prem into cloud now i want to pick up on what you said to you others agree that the center of architect of gravity is here i'm now pushing what i do in the cloud back into on Prem and wait and then so first that and then also in the journey where are you at from zero to a hundred of actually in the journey to cloud do you 50% there are you 10% yes I mean are you evacuating data centers next year I mean were you guys at yeah so there's there's two types of gravity that you typically are dealing with no migration first is data gravity and your data set and where that data lives and then the second is the network platform that interrupts all that together right in our case the data gravity sold mostly on Prem but our network is now extend out to the app tier that's going to be in cloud right eventually that data gravity will also move to cloud as we start getting more sophisticated but you know in our journey we're about halfway there about halfway through the process we're taking a handle of you know lift and shift and when did that start and we started about three years ago okay okay go by it's a very different story it started from a garage and one hundred percent on the clock it's a business spend management platform as a software-as-a-service one hundred percent on the cloud it was like ten years ago right yes yeah you guys are riding the wave love that architecture Justin I want to ask you Sora you guys mentioned DevOps I mean obviously we saw the huge observability wave which is essentially network management for the cloud in my opinion right yeah it's more dynamic but this is about visibility we heard from the last panel you don't know what's being turned on or turned off from a services standpoint at any given time how is all this playing out when you start getting into the DevOps down well this layer this is the big challenge for all of us as visibility when you talk transport within a cloud you know we very interestingly we have moved from having a backbone that we bought that we owned that would be data center connectivity we now I work for soar as a subscription billing company so we want to support the subscription mindset so rather than going and buying circuits and having to wait three months to install and then coming up with some way to get things connected and resiliency and redundancy I my backbone is in the cloud I use the cloud providers interconnections between regions to transport data across and and so if you do that with their native solutions you you do lose visibility there there are areas in that that you don't get which is why controlling you know controllers and having some type of management plane is a requirement for us to do what we're supposed to do and provide consistency while doing it a great conversation I loved when you said earlier latency bandwidth availability with your sim pop3 things guys SLA I mean you just do ping times are between clouds it's like you don't know what you're getting for round-trip times this becomes a huge kind of risk management black hole whatever you want to call blind spot how are you guys looking at the interconnects between clouds because you know I can see that working from you know ground to cloud I'm per cloud but when you start doing with multi clouds workloads I mean s LA's will be all over the map won't they just inherently but how do you guys view that yeah I think we talked about workload and we know that the workloads are going to be different in different clouds but they are going to be calling each other so it's very important to have that visibility that you can see how data is flowing at what latency and whatever ability is our is there and our authority needs to operate on that so it's so you use the software dashboard look at the times and look at the latency in the old days strong so on open so on you try to figure it out and then your days you have to figure out just what she reinsert that because you're in the middle of it yeah I mean I think the the key thing there is that we have to plan for that failure we have to plan for that latency in our applications that start thinking start tracking in your SLI something you start planning for and you loosely couple these services and a much more micro services approach so you actually can handle that kind of failure or that type of unknown latency and unfortunately the cloud has made us much better at handling exceptions a much better way you guys are all great examples of cloud native from day one and you guys had when did you have the tipping point moment or the Epiphany of saying a multi clouds real I can't ignore it I got to factor it into all my design design principles and and everything you're doing what's it was there a moment was it was it from day one no there were two reasons one was the business so in business there was some affinity to not be in one cloud or to be in one cloud and that drove from the business side so as a cloud architect our responsibility was to support that business and other is the technology some things are really running better in like if you are running dot Network load or you are going to run machine learning or AI so that you have you would have that reference of one cloud over other so it was the bill that we got from AWS I mean that's that's what drives a lot of these conversations is the financial viability of what you're building on top of it which is so we this failure domain idea which is which is fairly interesting is how do I solve or guarantee against a failure domain you have methodologies with you know back-end direct connects or interconnect with GCP all of these ideas are something that you have to take into account but that transport layer should not matter to whoever we're building this for our job is to deliver the frames in the packets what that flows across how you get there we want to make that seamless and so whether it's a public internet API call or it's a back-end connectivity through Direct Connect it doesn't matter it just has to meet a contract that you signed with your application folks yeah that's the availability piece just in your thoughts on anything any common uh so actually a multi clouds become something much more recent in the last six to eight months I'd say we always kind of had a very much an attitude of like moving to Amazon from our private cloud is hard enough why complicate it further but the realities of the business and as we start seeing you know improvements in Google and Asia and different technology spaces the need for multi cloud becomes much more important as well as our acquisition strategies I matured we're seeing that companies that used to be on premise that we typically acquire are now very much already on a cloud and if they're on a cloud I need to plug them into our ecosystem and so that's really change our multi cloud story in a big way I'd love to get your thoughts on the clouds versus the clouds because you know you compare them Amazon's got more features they're rich with features I see the bills are how could people using them but Google's got a great network Google's networks pretty damn good and then you got a sure what's the difference between the clouds who with they've evolved something whether they peak in certain areas better than others what what are the characteristics which makes one cloud better do they have a unique feature that makes as you're better than Google and vice versa what do you guys think about the different clouds yeah to my experience I think there is approaches different in many places Google has a different approach very DevOps friendly and you can run your workload like the your network and spend regions time I mean but our application ready to accept that MS one is evolving I mean I remember 10 years back Amazon's Network was a flat network we will be launching servers and 10.0.0.0 so the VP sees concept came out multi-account came out so they are evolving as you are at a late start but because they have a late start they saw the pattern and they they have some mature set up on the yeah I think they're all trying to say they're equal in their own ways I think they all have very specific design philosophies that allow them to be successful in different ways and you have to kind of keep that in mind as you architectural solution for example amazon has a very much a very regional affinity they don't like to go cross region in their architecture whereas Google is very much it's a global network we're gonna think about as a global solution I think Google also has advantages its third to market and so has seen what Asia did wrong it seemed with AWS did wrong and it's made those improvements and I think that's one of their big advantage at great scale to Justin thoughts on the cloud so yeah Amazon built from the system up and Google built from the network down so their ideas and approaches are from a global versus or regional I agree with you completely that that is the big number one thing but the if you look at it from the outset interestingly the inability or the ability for Amazon to limit layer 2 broadcasting and and what that really means from a VPC perspective changed all the routing protocols you can use all the things that we have built inside of a data center to provide resiliency and and and make things seamless to users all of that disappeared and so because we had to accept that at the VPC level now we have to accept it at the LAN level Google's done a better job of being able to overcome those things and provide those traditional Network facilities to us just great panel can go all day here's awesome so I heard we could we'll get to the cloud native naive questions so kind of think about what's not even what's cloud is that next but I got to ask you had a conversation with a friend he's like Wayne is the new land so if you think about what the land was at a datacenter when is the new link you could talking about the cloud impact so that means st when the old st way is kind of changing into the new land how do you guys look at that because if you think about it what lands were for inside a premises was all about networking high-speed but now when you take the win and make it essentially a land do you agree with that and how do you view this trend and is it good or bad or is it ugly and what's what you guys take on this yeah I think it's a it's a thing that you have to work with your application architect so if you are managing networks and if you are a sorry engineer you need to work with them to expose the unreliability that would bring in so the application has to hand a lot of this the difference in the latencies and and the reliability has to be worked through the application there Lanois same concept is that BS I think we've been talking about for a long time the erosion of the edge and so is this is just a continuation of that journey we've been on for the last several years as we get more and more cloud native and we start about API is the ability to lock my data in place and not be able to access it really goes away and so I think this is just continuation that thing I think it has challenges we start talking about weighing scale versus land scale the tooling doesn't work the same the scale of that tooling is much larger and the need to automation is much much higher in a way and than it was in a land that's where is what you're seeing so much infrastructure as code yeah yes so for me I'll go back again to this its bandwidth and its latency right that bet define those two land versus win but the other thing that's comes up more and more with cloud deployments is where is our security boundary and where can I extend this secure aware appliance or set of rules to to protect what's inside of it so for us we're able to deliver vr af-s or route forwarding tables for different segments wherever we're at in the world and so they're they're trusted to talk to each other but if they're gonna go to someplace that's outside of their their network then they have to cross a security boundary and where we enforce policy very heavily so for me there's it's not just land when it's it's how does environment get to environment more importantly that's a great point and security we haven't talked to yet but that's got to be baked in from the beginning this architecture thoughts on security are you guys are dealing with it yeah start from the base have apt to have security built in have TLS have encryption on the data I transit data at rest but as you bring the application to the cloud and they are going to go multi-cloud talking to over the Internet in some places well have apt web security I mean I mean our principles day Security's day zero every day and so we we always build it into our design build into our architecture into our applications it's encrypt everything it's TLS everywhere it's make sure that that data is secured at all times yeah one of the cool trends at RSA just as a side note was the data in use encryption piece which is a homomorphic stuff is interesting all right guys final question you know we heard on the earlier panel was also trending at reinvent we take the tea out of cloud native it spells cloud naive okay they got shirts now aviatrix kind of got this trend going what does that mean to be naive so if you're to your peers out there watching a live stream and also the suppliers that are trying to supply you guys with technology and services what's naive look like and what's native look like when is someone naive about implementing all this stuff so for me it's because we are in hundred-percent cloud for us it's main thing is ready for the change and you will you will find new building blocks coming in and the network design will evolve and change so don't be naive and think that it's static you wall with the change I think the big naivety that people have is that well I've been doing it this way for 20 years and been successful it's going to be successful in cloud the reality is that's not the case you have to think some of the stuff a little bit differently and you need to think about it early enough so that you can become cloud native and really enable your business on cloud yeah for me it's it's being open minded right the the our industry the network industry as a whole has been very much I am smarter than everybody else and we're gonna tell everybody how it's going to be done and we had we fell into a lull when it came to producing infrastructure and and and so embracing this idea that we can deploy a new solution or a new environment in minutes as opposed to hours or weeks or four months in some cases is really important and and so you know it's are you being closed-minded native being open minded exactly and and it took a for me it was that was a transformative kind of where I was looking to solve problems in a cloud way as opposed to looking to solve problems in this traditional old-school way all right I know we're out of time but I ask one more question so you guys so good it could be a quick answer what's the BS language when you the BS meter goes off when people talk to you about solutions what's the kind of jargon that you hear that's the BS meter going off what are people talking about that in your opinion you here you go that's total BS but what triggers use it so that I have two lines out of movies that are really I can if I say them without actually thinking them it's like 1.21 jigowatts are you out of your mind from Back to the Future right somebody's getting a bang and then and then Martin Mull and and Michael Keaton and mr. mom when he goes to 22 21 whatever it takes yeah those two right there if those go off in my mind somebody's talking to me I know they're full of baloney so a lot of speech would be a lot of speeds and feeds a lot of data did it instead of talking about what you're actually doing and solutioning for you're talking about well I does this this this and any time I start seeing the cloud vendor start benchmarking against each other it's your workload is your workload you need to benchmark yourself don't don't listen to the marketing on that that's that's all what triggers you and the bsp I think if somebody explains you and not simple they cannot explain you in simplicity then that's good all right guys thanks for the great insight great time how about a round of applause DX easy solutions integrating company than we service customers from all industry verticals and we're helping them to move to the digital world so as a solutions integrator we interface with many many customers that have many different types of needs and they're on their IT journey to modernize their applications into the cloud so we encounter many different scenarios many different reasons for those migrations all of them seeking to optimize their IT solutions to better enable their business we have our CPS organization it's cloud platform services we support AWS does your Google Alibaba corkle will help move those workloads to wherever it's most appropriate no one buys the house for the plumbing equally no one buys the solution for the networking but if the plumbing doesn't work no one likes the house and if this network doesn't work no one likes a solution so network is ubiquitous it is a key component of every solution we do the network connectivity is the lifeblood of any architecture without network connectivity nothing works properly planning and building a scalable robust network that's gonna be able to adapt with the application needs critical when encountering some network design and talking about speed the deployment aviatrix came up in discussion and we then further pursued an area DHT products have incorporated aviatrix is part of a new offering that we are in the process of developing that really enhances our ability to provide cloud connectivity for the Lyons cloud connectivity is a new line of networking services so we're getting into as our clients moving the hybrid cloud networking it is much different than our traditional based services and aviatrix provides a key component in that service before we found aviatrix we were using just native peering connections but there wasn't a way to visualize all those peering connections and with multiple accounts multiple contacts for security with a VA Church were able to visualize those different peering connections of security groups it helped a lot especially in areas of early deployment scenarios were quickly able to then take those deployment scenarios and turn them into scripts that we can then deploy repeatedly their solutions were designed to work with the cloud native capabilities first and where those cloud native capabilities fall short they then have solution sets that augment those capabilities I was pleasantly surprised number one with the aviatrix team as a whole and their level of engagement with us you know we weren't only buying the product we were buying a team that came on board to help us implement and solution that was really good to work together to learn both what aviatrix had to offer as well as enhancements that we had to bring that aviatrix was able to put into their product and meet our needs even better aviatrix was a joy to find because they really provided us the technology that we needed in order to provide multi cloud connectivity that really added to the functionality that you can't get from the basically providing services we're taking our customers on a journey to simplify and optimize their IT maybe Atrix certainly has made my job much easier okay welcome back to altitude 2020 for the digital event for the live feed welcome back I'm John Ford with the cube with Steve Mulaney CEO aviatrix for the next panel from global system integrators the folks who are building and working with folks on their journey to multi cloud and cloud native networking we've got a great panel George Buckman with dxc and Derek Monahan with wwt welcome to the stage [Applause] [Music] okay you guys are the ones out there advising building and getting down and dirty with multi cloud and cloud native network and we just heard from the customer panel you can see the diversity of where people come in to the journey of cloud it kind of depends upon where you are but the trends are all clear cloud native networking DevOps up and down the stack this has been the main engine what's your guys take of the disk Jerry to multi cloud what do you guys seeing yeah it's it's critical I mean we're seeing all of our enterprise customers enter into this they've been through the migrations of the easy stuff you know now they're trying to optimize and get more improvement so now the tough stuffs coming on right and you know they need their data processing near where their data is so that's driving them to a multi cloud environment okay we heard some of the edge stuff I mean you guys are exactly you've seen this movie before but now it's a whole new ballgame what's your take yeah so I'll give you a hint so our practice it's not called the cloud practice it's the multi cloud practice and so if that gives you a hint of how we approach things it's very consultative and so when we look at what the trends are let's look a little year ago about a year ago we're having conversations with customers let's build a data center in the cloud let's put some VP C's let's throw some firewalls with some DNS and other infrastructure out there and let's hope it works this isn't a science project so what we're trying to see is customers are starting to have more of a vision and we're helping with that consultative nature but it's totally based on the business and you got to start understanding how the lines of business are using the and then we evolved into the next journey which is a foundational approach to what are some of the problem statement customers are solving when they come to you what are the top things that are on their my house or the ease of use of Julie all that stuff but what specifically they digging into yeah so complexity I think when you look at a multi cloud approach in my view is network requirements are complex you know I think they are but I think the approach can be let's simplify that so one thing that we try to do this is how we talk to customers is let's just like you simplify an aviatrix simplifies the automation orchestration of cloud networking we're trying to simplify the design the planning implementation of infrastructure across multiple workloads across multiple platforms and so the way we do it is we sit down we look at not just use cases and not just the questions in common we tis anticipate we actually build out based on the business and function requirements we build out a strategy and then create a set of documents and guess what we actually build in the lab and that lab that we platform we built proves out this reference architecture actually works absolutely we implement similar concepts I mean we they're proven practices they work great so well George you mentioned that the hard part's now upon us are you referring to networking what is specifically were you getting at Terrance's the easy parts done now so for the enterprises themselves migrating their more critical apps or more difficult apps into the environments you know they've just we've just scratched the surface I believe on what enterprises are doing to move into the cloud to optimize their environments to take advantage of the scale and speed to deployment and to be able to better enable their businesses so they're just now really starting the - so do you get you guys see what I talked about them in terms of their Cambrian explosion I mean you're both monster system integrators with you know top fortune enterprise customers you know really rely on you for for guidance and consulting and so forth and boy they're networks is that something that you you've seen I mean does that resonate did you notice a year and a half ago and all of a sudden the importance of cloud for enterprise shoot up yeah I mean we're seeing it not okay in our internal environment as you know we're a huge company or as customers so we're experiencing that internal okay and every one of our other customers so I have another question oh but I don't know the answer to this and the lawyer never asks a question that you don't know the answer to but I'm gonna ask it anyway DX c + w WT massive system integrators why aviatrix yep so great question Steve so I think the way we approach things I think we have a similar vision a similar strategy how you approach things how we approach things that world by technology number one we want to simplify the complexity and so that's your number one priorities let's take the networking let's simplify it and I think part of the other point I'm making is we have we see this automation piece as not just an afterthought anymore if you look at what customers care about visibility and automation is probably the top three maybe the third on the list and I think that's where we see the value and I think the partnership that we're building and what I would I get excited about is not just putting yours in our lab and showing customers how it works is Co developing a solution with you figuring out hey how can we make this better right visibility's a huge thing jump in security alone network everything's around visibility what automation do you see happening in terms of progression order of operations if you will it's a low-hanging fruit what are people working on now what are what are some of the aspirational goals around when you start thinking about multi cloud and automation yep so I wanted to get back to answer that question I want to answer your question you know what led us there and why aviatrix you know in working some large internal IT projects and and looking at how we were gonna integrate those solutions you know we like to build everything with recipes where network is probably playing catch-up in the DevOps world but with a DevOps mindset looking to speed to deploy support all those things so when you start building your recipes you take a little of this a little of that and you mix it all together well when you look around you say wow look there's this big bag of a VHS let me plop that in that solves a big part of my problems that I have to speed to integrate speed to deploy and the operational views that I need to run this so that was 11 years about reference architectures yeah absolutely so you know they came with a full slate of reference textures already the out there and ready to go that fit our needs so it's very very easy for us to integrate those into our recipes what do you guys think about all the multi vendor interoperability conversations that have been going on choice has been a big part of multi-cloud in terms of you know customers want choice they didn't you know they'll put a workload in the cloud that works but this notion of choice and interoperability is become a big conversation it is and I think our approach and that's why we talk to customers is let's let's speed and be risk of that decision making process and how do we do that because the interoperability is key you're not just putting it's not just a single vendor we're talking you know many many vendors I mean think about the average number of cloud application as a customer uses a business and enterprise business today you know it's it's above 30 it's it's skyrocketing and so what we do and we look at it from an interoperability approach is how do things interoperate we test it out we validate it we build a reference architecture it says these are the critical design elements now let's build one with aviatrix and show how this works with aviatrix and I think the the important part there though is the automation piece that we add to it in visibility so I think the visibility is what's what I see lacking across the industry today and the cloud needed that's been a big topic okay in terms of aviatrix as you guys see them coming in they're one of the ones that are emerging and the new brands emerging but multi-cloud you still got the old guard incumbents with huge footprints how our customers dealing with that that kind of component and dealing with both of them yeah I mean where we have customers that are ingrained with a particular vendor and you know we have partnerships with many vendors so our objective is to provide the solution that meets that client and you they all want multi vendor they all want interoperability correct all right so I got to ask you guys a question while we were defining day two operations what does that mean I mean you guys are looking at the big business and technical components of architecture what does day to Operations mean what's the definition of that yeah so I think from our perspective my experience we you know day to operations whether it's it's not just the you know the orchestration piece and setting up and let it a lot of automate and have some you know change control you're looking at this from a data perspective how do I support this ongoing and make it easy to make changes as we evolve the the the cloud is very dynamic the the nature of how the fast is expanding the number of features is astonish trying to keep up to date with a number of just networking capabilities and services that are added so I think day to operation starts with a fundable understanding of you know building out supporting a customer's environments and making it the automation piece easy from from you know a distance I think yeah and you know taking that to the next level of being able to enable customers to have catalog items that they can pick and choose hey I need this network connectivity from this cloud location back to this on pram and being able to have that automated and provisioned just simply by ordering it for the folks watching out there guys take a minute to explain as you guys are in the trenches doing a lot of good work what are some of the engagement that you guys get into how does that progress what is that what's what happens do they call you up and say hey I need some multi-cloud or you're already in there I mean take us through why how someone can engage to use a global si to come in and make this thing happen what's looks like typical engagement look like yeah so from our perspective we typically have a series of workshops in a methodology that we kind of go along the journey number one we have a foundational approach and I don't mean foundation meaning the network foundation that's a very critical element we got a factor in security we've got a factor in automation so we think about foundation we do a workshop that starts with education a lot of times we'll go in and we'll just educate the customer what is VP she's sharing you know what is a private Lincoln or how does that impact your business we have customers I want to share services out in an ecosystem with other customers and partners well there's many ways to accomplish that so our goal is to you know understand those requirements and then build that strategy with them thoughts Georgia yeah I mean I'm one of the guys that's down in the weeds making things happen so I'm not the guy on the front line interfacing with the customers every day but we have a similar approach you know we have a consulting practice that will go out and and apply their practices to see what those and when do you parachute in yeah and when I then is I'm on the back end working with our offering development leads for the networking so we understand or seeing what customers are asking for and we're on the back end developing the solutions that integrate with our own offerings as well as enable other customers to just deploy quickly to beep their connectivity needs it so the patterns are similar right final question for you guys I want to ask you to paint a picture of what success looks like and you know the name customers didn't forget in reveal kind of who they are but what does success look like in multi-cloud as you paint a picture for the folks here and watching on the live stream it's someone says hey I want to be multi-cloud I got to have my operations agile I want full DevOps I want programmability security built in from day zero what does success look like yeah I think success looks like this so when you're building out a network the network is a harder thing to change than some other aspects of cloud so what we think is even if you're thinking about that second cloud which we have most of our customers are on to public clouds today they might be dabbling in that as you build that network foundation that architecture that takes in consideration where you're going and so once we start building that reference architecture out that shows this is how to sit from a multi cloud perspective not a single cloud and let's not forget our branches let's not forget our data centers let's not forget how all this connects together because that's how we define multi-cloud it's not just in the cloud it's on Prem and it's off from and so collectively I think the key is also is that we provide them an hld you got to start with a high level design that can be tweaked as you go through the journey but you got to give a solid structural foundation and that that networking which we think most customers think as not not the network engineers but as an afterthought we want to make that the most critical element before you start the journey Jorge from your seed how do you success look for you so you know it starts out on these journeys often start out people not even thinking about what is gonna happen what what their network needs are when they start their migration journey to the cloud so I want this success to me looks like them being able to end up not worrying about what's happening in the network when they move to the cloud good point guys great insight thanks for coming on share and pen I've got a round of applause the global system integrators Hey [Applause] [Music] okay welcome back from the live feed I'm chef for with the cube Steve Eleni CEO of aviatrix my co-host our next panel is the aviatrix certified engineers also known as aces this is the folks that are certified their engineering they're building these new solutions please welcome Toby Foster min from Attica Stacy linear from Teradata and Jennifer Reid with Victor Davis to the stage I was just gonna I was just gonna rip you guys see where's your jackets and Jen's got the jacket on okay good love the aviatrix aces pile of gear they're above the clouds towards a new heights that's right so guys aviatrix aces love the name I think it's great certified this is all about getting things engineered so there's a level of certification I want to get into that but first take us through the day in the life of an ace and just to point out Stacey's a squad leader so he's like a Squadron Leader Roger and leader yeah Squadron Leader so he's got a bunch of aces underneath him but share your perspective day-in-the-life Jennifer will start with you sure so I have actually a whole team that works for me both in the in the North America both in the US and in Mexico and so I'm eagerly working to get them certified as well so I can become a squad leader myself but it's important because one of the the critical gaps that we've found is people having the networking background because they're you graduate from college and you have a lot of computer science background you can program you've got Python but now working in packets they just don't get and so just taking them through all the processes that it's really necessary to understand when you're troubleshooting is really critical mm-hmm and because you're gonna get an issue where you need to figure out where exactly is that happening on the network you know is my my issue just in the VP C's and on the instance side is a security group or is it going on print and this is something actually embedded within Amazon itself I mean I should troubleshot an issue for about six months going back and forth with Amazon and it was the vgw VPN because they were auto-scaling on two sides and we ended up having to pull out the Cisco's and put in aviatrix so I could just say okay it's fixed and I actually actually helped the application teams get to that and get it solved yeah but I'm taking a lot of junior people and getting them through that certification process so they can understand and see the network the way I see the network I mean look I've been doing this for 25 years when I got out when I went in the Marine Corps that's what I did and coming out the network is still the network but people don't get the same training they get they got in the 90s it's just so easy just write some software they work takes care of itself yes he'll be we'll come back to that I want to come back to that problem solve with Amazon but Toby I think the only thing I have to add to that is that it's always the network fault as long as I've been in network have always been the network's fault sure and I'm even to this day you know it's still the network's fault and part of being a network guy is that you need to prove when it is and when it's not your fault and that means you need to know a little bit about a hundred different things to make that and now you've got a full stack DevOps you got to know a lot more times another hundred and these times are changing they see your squadron leader I get that right what is what is a squadron leader first can you describe what it is I think it probably just leading all the network components of it but are they from my perspective when to think about what you asked them was it's about no issues and no escalation soft my day is like that's a good outcome that's a good day it's a good day Jennifer you mentioned the Amazon thing this brings up a good point you know when you have these new waves come in you have a lot of new things newly use cases a lot of the finger-pointing it's that guys problem that girls problem so what is how do you solve that and how do you get the young guns up to speed is there training is that this is where the certification comes in those where the certification is really going to come in I know when we we got together at reinvent one of the the questions that that we had with Stephen the team was what what should our certification look like you know she would just be teaching about what aviatrix troubleshooting brings to bear but what should that be like and I think Toby and I were like no no no that's going a little too high we need to get really low because the the better someone can get at actually understanding what actually happening in the network and and where to actually troubleshoot the problem how to step back each of those processes because without that it's just a big black box and they don't know you know because everything is abstracted in Amazon Internet and Azure and Google is substracted and they have these virtual gateways they have VPNs that you just don't have the logs on it's you just don't know and so then what tools can you put in front of them of where they can look because there are full logs well as long as they turned on the flow logs when they built it you know and there's like each one of those little things that well if they'd had decided to do that when they built it it's there but if you can come in later to really supplement that with training to actual troubleshoot and do a packet capture here as it's going through then teaching them how to read that even yeah Toby we were talking before he came on up on stage about your career you've been networking all your time and then you know you're now mentoring a lot of younger people how is that going because the people who come in fresh they don't have all the old war stories they don't know you talk about you know that's dimmer fault I walk in Mayr feet in the snow when I was your age I mean it's so easy now right they say what's your take on how you train the young P so I've noticed two things one is that they are up to speed a lot faster in generalities of networking they can tell you what a network is in high school level now where I didn't learn that too midway through my career and they're learning it faster but they don't necessarily understand why it's that way or you know everybody thinks that it's always slash 24 for a subnet and they don't understand why you can break it down smaller why it's really necessary so the the ramp up speed is much faster for these guys that are coming in but they don't understand why and they need some of that background knowledge to see where it's coming from and why is it important and that's old guys that's where we thrive Jennifer you mentioned you you got in from the Marines health spa when you got into networking how what was it like then and compare it now most like we've heard earlier static versus dynamic don't be static cuz back then you just said the network you got a perimeter yeah no there was no such thing ya know so back in the day I mean I mean we had banyan vines for email and you know we had token ring and I had to set up token ring networks and figure out why that didn't work because how many of things were actually sharing it but then actually just cutting fiber and running fiber cables and dropping them over you know shelters to plug them in and oh crap they swung it too hard and shattered it now I gotta be great polished this thing and actually shoot like to see if it works I mean that was the network current five cat 5 cables to run an Ethernet you know and then from that just said network switches dumb switches like those were the most common ones you had then actually configuring routers and you know logging into a Cisco router and actually knowing how to configure that and it was funny because I had gone all the way up and was a software product manager for a while so I've gone all the way up the stack and then two and a half three years ago I came across to to work with entity group that became Victor Davis but we went to help one of our customers Avis and it was like okay so we need to fix the network okay I haven't done this in 20 years but all right let's get to it you know because it really fundamentally does not change it's still the network I mean I've had people tell me well you know when we go to containers we will not have to worry about the network and I'm like yeah you don't I do and then with this within the program abilities it really interesting so I think this brings up the certification what are some of the new things that people should be aware of that come in with the aviatrix ace certification what are some of the highlights can you guys share some of the some of the highlights around the certifications I think some of the importance is that it's it doesn't need to be vendor specific for network generality or basic networking knowledge and instead of learning how Cisco does something or how Palo Alto does something we need to understand how and why it works as a basic model and then understand how each vendor has gone about that problem and solved it in a general that's true in multi cloud as well you can't learn how cloud networking works without understanding how AWS integer and GCP are all slightly the same but slightly different and some things work and some things don't I think that's probably the number one take I think having a certification across clouds is really valuable because we heard the global si you help the business issues what does it mean to do that is it code is that networking is it configuration is that aviatrix what is the amine oxy aviatrix is a certification but what is it about the multi cloud that makes it multi networking and multi vendor and easy answer is yes so you got to be a general let's go to your hands and all you have to be it takes experience because it's every every cloud vendor has their own certification whether that's hops and [Music] advanced networking and advanced security or whatever it might be yeah they can take the test but they have no idea how to figure out what's wrong with that system and the same thing with any certification but it's really getting your hands in there and actually having to troubleshoot the problems you know actually work the problem you know and calm down it's going to be okay I mean because I don't know how many calls I've been on or even had aviatrix join me on it's like okay so everyone calm down let's figure out what's happening it's like we've looked at that screen three times looking at it again it's not going to solve that problem right but at the same time you know remaining calm but knowing that it really is I'm getting a packet from here to go over here it's not working so what could be the problem you know and actually stepping them through those scenarios but that's like you only get that by having to do it you know and seeing it and going through it and then I have a question so we you know I just see it we started this program maybe six months ago we're seeing a huge amount of interest I mean we're oversubscribed on all the training sessions we've got people flying from around the country even with coronavirus flying to go to Seattle to go to these events were oversubscribed a good is that watching leader would put there yeah something that you see in your organizations are you recommending that to people do you see I mean I'm just I would guess I'm surprised I'm not surprised but I'm really surprised by the demand if you would of this multi-cloud network certification because it really isn't anything like that is that something you guys can comment on or do you see the same things in your organization's I say from my side because we operate in the multi cloud environment so it really helps an official for us I think I would add that networking guys have always needed to use certifications to prove that they know what they know it's not good enough to say yeah I know IP addresses or I know how a network works and a couple little check marks or a little letters buying helps give you validity so even in our team we can say hey you know we're using these certifications to know that you know enough of the basics enough of the understandings that you have the tools necessary right so okay I guess my final question for you guys is why an eighth certification is relevant and then second part is share what the livestream folks who aren't yet a certified or might want to jump in to be AVH or certified engineers why is it important so why is it relevant and why shouldn't someone want to be an ace-certified I'm used to right engineer I think my views a little different I think certification comes from proving that you have the knowledge not proving that you get a certification to get no I mean they're backwards so when you've got the training and the understanding and the you use that to prove and you can like grow your certification list with it versus studying for a test to get a certification and have no understanding it okay so that who is the right person that look at this is saying I'm qualified is it a network engineer is it a DevOps person what's your view you know is it a certain you know I think cloud is really the answer it's the as we talked like the edge is getting eroded so is the network definition getting eroded we're getting more and more of some network some DevOps some security lots and lots of security because network is so involved in so many of them that's just the next progression I don't say I expend that to more automation engineers because we have those nails probably well I think that the training classes themselves are helpful especially the entry-level ones for people who may be quote-unquote cloud architects but I've never done anything and networking for them to understand why we need those things to really work whether or not they go through to eventually get a certification is something different but I really think fundamentally understanding how these things work it makes them a better architect makes some better application developer but even more so as you deploy more of your applications into the cloud really getting an understanding even from our people who've tradition down on prime networking they can understand how that's going to work in the cloud too well I know we got just under 30 seconds left but I want to get one more question than just one more for the folks watching that are you may be younger that don't have that networking training from your experiences each of you can answer why is it should they know about networking what's the benefit what's in it for them motivate them share some insights and why they should go a little bit deeper in networking Stacey we'll start with you we'll go down let's say it's probably fundamental right if you want to deliver solutions no we're going use the very top I would say if you fundamental of an operating system running on a machine how those machines talk together as a fundamental change is something that starts from the base and work your way up right well I think it's a challenge because you've come from top-down now you're gonna start looking from bottom up and you want those different systems to cross communicate and say you've built something and you're overlapping IP space not that that doesn't happen but how can I actually make that still operate without having to reappear e-platform it's like those challenges like those younger developers or sis engineers can really start to get their hands around and understand those complexities and bring that forward in their career they got to know the how the pipes are working you guys know what's going some plumbing that's right and they gotta know how it works I had a code it it's right awesome thank you guys for great insights ace certain ABS your certified engineers also known as aces give a round of applause thank you okay all right that concludes my portion thank you Steve thanks for have Don thank you very much that was fantastic everybody round of applause for John for you yeah so great event great event I'm not gonna take long we got we've got lunch outside for that for the people here just a couple of things just call to action right so we saw the aces you know for those of you out on the stream here become a certified right it's great for your career it's great for not knowledge is is fantastic it's not just an aviatrix thing it's gonna teach you about cloud networking multi-cloud networking with a little bit of aviatrix exactly what the Cisco CCIE program was for IP network that type of the thing that's number one second thing is is is is learn right so so there's a there's a link up there for the four to join the community again like I started this this is a community this is the kickoff to this community and it's a movement so go to what a v8 community aviatrix comm starting a community a multi cloud so you know get get trained learn I'd say the next thing is we're doing over a hundred seminars in across the United States and also starting into Europe soon will come out and will actually spend a couple hours and talk about architecture and talk about those beginning things for those of you on the you know on the livestream in here as well you know we're coming to a city near you go to one of those events it's a great way to network with other people that are in the industry as well as to start to learn and get on that multi-cloud journey and then I'd say the last thing is you know we haven't talked a lot about what aviatrix does here and that's intentional we want you you know leaving with wanting to know more and schedule get with us in schedule a multi our architecture workshop session so we we sit out with customers and we talk about where they're at in that journey and more importantly where they're going and define that end state architecture from networking compute storage everything and everything you heard today every panel kept talking about architecture talking about operations those are the types of things that we solve we help you define that canonical architecture that system architecture that's yours so for so many of our customers they have three by five plotted lucid charts architecture drawings and it's the customer name slash aviatrix arc network architecture and they put it on their whiteboard that's what what we and that's the most valuable thing they get from us so this becomes their twenty-year network architecture drawing that they don't do anything without talking to us and look at that architecture that's what we do in these multi hour workshop sessions with customers and that's super super powerful so if you're interested definitely call us and let's schedule that with our team so anyway I just want to thank everybody on the livestream thank everybody here hopefully it was it was very useful I think it was and joined the movement and for those of you here join us for lunch and thank you very much [Applause] [Music] you

[Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] you you you you [Music] [Music] [Music] [Music] ladies and gentlemen please take your seats good morning ladies and gentlemen this is your captain speaking we will soon be taking off on our way to altitude please keep your seatbelts fastened and remain in your seats we will be experiencing turbulence until we are above the clouds ladies and gentlemen we are now cruising at altitude sit back and enjoy the ride [Music] altitude is a community of thought leaders and pioneers cloud architects and enlightened network engineers who have individually and are now collectively leading their own IT teams and the industry on a path to lift cloud networking above the clouds empowering Enterprise IT to architect design and control their own cloud network regardless of the turbulent clouds beneath them it's time to gain altitude ladies and gentlemen Steve Mulaney president and CEO of aviatrix the leader of multi cloud networking [Music] [Applause] all right good morning everybody here in Santa Clara as well as to the what millions of people watching the livestream worldwide welcome to altitude 2020 alright so we've got a fantastic event today I'm really excited about the speakers that we have today and the experts that we have and really excited to get started so one of the things I wanted to just share was this is not a one-time event it's not a one-time thing that we're gonna do sorry for the aviation analogy but you know sherry way aviatrix means female pilot so everything we do as an aviation theme this is a take-off for a movement this isn't an event this is a takeoff of a movement a multi-cloud networking movement and community that we're inviting all of you to become part of and-and-and why we're doing that is we want to enable enterprises to rise above the clouds so to speak and build their network architecture regardless of which public cloud they're using whether it's one or more of these public clouds so the good news for today there's lots of good news but this is one good news is we don't have any PowerPoint presentations no marketing speak we know that marketing people have their own language we're not using any of that in those sales pitches right so instead what are we doing we're going to have expert panels we've got some owners chart of Gartner here we've got 10 different network architects cloud architects real practitioners they're going to share their best practices and there are real-world experiences on their journey to the multi cloud so before we start and everybody know what today is in the US it's Super Tuesday I'm not gonna get political but Super Tuesday there was a bigger Super Tuesday that happened 18 months ago and maybe eight six employees know what I'm talking about 18 months ago on a Tuesday every Enterprise said I'm gonna go to the cloud and so what that was was the Cambrian explosion for cloud for the price so Franco Bree you know what a Cambrian explosion is he had to look it up on Google 500 million years ago what happened there was an explosion of life where it went from very simple single-cell organisms to very complex multi-celled organisms guess what happened 18 months ago on a Tuesday I don't really know why but every enterprise like I said all woke up that day and said now I'm really gonna go to cloud and that Cambrian explosion of cloud went meant that I'm moving from very simple single cloud single use case simple environment to a very complex multi cloud complex use case environment and what we're here today is we're gonna go and dress that and how do you handle those those those complexities and when you look at what's happening with customers right now this is a business transformation right people like to talk about transitions this is a transformation and it's actually not just the technology transformation it's a business transformation it started from the CEO and the boards of enterprise customers where they said I have an existential threat to the survival of my company if you look at every industry who they're worried about is not the other 30 year old enterprise what they're worried about is the three year old enterprise that's leveraging cloud that's leveraging AI and that's where they fear that they're going to actually get wiped out right and so because of this existential threat this is CEO lead this is board led this is not technology led it is mandated in the organization's we are going to digitally transform our enterprise because of this existential threat and the movement to cloud is going to enable us to go do that and so IT is now put back in charge if you think back just a few years ago in cloud it was led by DevOps it was led by the applications and it was like I said before their Cambrian explosion is very simple now with this Cambrian explosion and enterprises getting very serious and mission-critical they care about visibility they care about control that about compliance conformance everything governance IT is in charge and and and that's why we're here today to discuss that so what we're going to do today is much of things but we're gonna validate this journey with customers did they see the same thing we're going to validate the requirements for multi-cloud because honestly I've never met an enterprise that is not going to be multi-cloud many are one cloud today but they all say I need to architect my network for multiple clouds because that's just what the network is there to support the applications and the applications will run and whatever cloud it runs best in and you have to be prepared for that the second thing is is is architecture again with the IT in charge you architecture matters whether it's your career whether it's how you build your house it doesn't matter horrible architecture your life is horrible forever good architecture your life is pretty good so we're going to talk about architecture and how the most fundamental and critical part of that architecture and that basic infrastructure is the network if you don't get that right nothing works right way more important and compute way more important than storm dense storage network is the foundational element of your infrastructure then we're going to talk about day two operations what does that mean well day 1 is one day of your life who you wire things up they do and beyond I tell everyone in networking and IT it's every day of your life and if you don't get that right your life is bad forever and so things like operations visibility security things like that how do I get my operations team to be able to handle this in an automated way because it's not just about configuring it in the cloud it's actually about how do i operationalize it and that's a huge benefit that we bring as aviatrix and then the last thing we're going to talk and it's the last panel we have I always say you can't forget about the humans right so all this technology all these things that we're doing it's always enabled by the humans at the end of the day if the humans fight it it won't get deployed and we have a massive skills gap in cloud and we also have a massive skill shortage you have everyone in the world trying to hire cloud network architects right there's just not enough of them going around so at aviatrix we as leaders ooh we're gonna help address that issue and try to create more people we created a program and we call the ACE program again an aviation theme it stands for aviatrix certified engineer very similar to what Cisco did with CCI es what Cisco taught you about IP networking a little bit of Cisco we're doing the same thing we're gonna teach network architects about multi-cloud networking and architecture and yeah you'll get a little bit of aviatrix training in there but this is the missing element for people's careers and also within their organization so we're gonna we're gonna go talk about that so great great event great show when to try to keep it moving I'd next want to introduce my my host he's the best in the business you guys have probably seen him multiple million times he's the co CEO and co-founder of joob John Ferrier [Applause] okay awesome great great speech they're awesome I totally agree with everything you said about the explosion happening and I'm excited here at the heart of Silicon Valley to have this event it's a special digital event with the cube and aviatrix where we live streaming to millions of people as you said maybe not a million maybe not really take this program to the world this is a little special for me because multi-cloud is the hottest wave and cloud and cloud native networking is fast becoming the key engine of the innovation so we got an hour and a half of action-packed programming we have a customer panel to customer panels before that Gartner is going to come out and talk about the industry we have a global system integrators they talk about how they're advising and building these networks and cloud native networking and then finally the Aces the aviatrix certified engineer is gonna talk more about their certifications and the expertise needed so let's jump right in and let's ask some own rashard to come on stage from Gartner we'll kick it all up [Applause] [Music] okay so kicking things off certain started gardener the industry experts on cloud really kind of more to your background talk about your background before you got the gardener yeah before because gardener was a chief network architect of a fortune five companies with thousands of sites over the world and I've been doing everything and IT from a C programmer the ninety-two a security architect to a network engineer to finally becoming a network analyst so you rode the wave now you're covering in the marketplace with hybrid cloud and now moving quickly to multi cloud is really was talking about cloud natives been discussed but the networking piece is super important how do you see that evolving well the way we see Enterprise adapt in cloud first thing you do about networking the initial phases they either go in a very ad hoc way is usually led by non non IT like a shadow IT or application people are sometime a DevOps team and it's it just goes as it's completely unplanned decreed VP sees left and right as with different account and they create mesh to manage them and they have direct connect or Express route to any of them so that's what that's a first approach and on the other side again it within our first approach you see what I call the lift and shift way we see like Enterprise IT trying to basically replicate what they have in a data center in the cloud so they spend a lot of time planning doing Direct Connect putting Cisco routers and f5 and Citrix and any checkpoint Palo Alto divides that the atoms that are sent removing that to that cloud they ask you the aha moments gonna come up a lot of our panels is where people realize that it's a multi cloud world I mean they either inherit clouds certainly they're using public cloud and on-premises is now more relevant than ever when's that aha moment that you're seeing where people go well I got to get my act together and get on this well the first but even before multi-cloud so these two approach the first one like the ad hoc way doesn't scale at some point idea has to save them because they don't think about the - they don't think about operations we have a bunch of VPC and multiple clouds the other way that if you do the left and shift week they cannot take any advantages of the cloud they lose elasticity auto-scaling pay by the drink these feature of agility features so they both realize okay neither of these words are good so I have to optimize that so I have to have a mix of what I call the cloud native services within each cloud so they start adapting like other AWS constructor is your construct or Google construct and that's what I call the optimal phase but even that they realize after that they are very different all these approaches different the cloud are different identities is completely difficult to manage across clouds I mean for example AWS as accounts there's subscription and in as ER and GCP their projects it's a real mess so they realize well I can't really like concentrate used the cloud the cloud product and every cloud that doesn't work so I have I'm doing multi cloud I like to abstract all of that still wanna manage the cloud from an epi xx view I don't necessarily want to bring my incumbent data center products but I have to do that in a more API driven cloud they're not they're not scaling piece and you were mentioning that's because there's too many different clouds yes that's the piece there so what are they doing whether they read they building different development teams as its software what's the solution well this the solution is to start architecting the cloud that's the third phase I call that the multi cloud architect phase where they have to think about abstraction that works across cloud fact even across one cloud it might not scale as well if you start having like 10,000 security group in AWS that doesn't scale you have to manage that if you have multiple VPC it doesn't scale you need a third-party identity provider so it barely scales within one cloud if you go multiple cloud it gets worse and worse see way in here what's your thoughts I thought we said this wasn't gonna be a sales pitch for aviatrix you just said exactly what we do so anyway up just a joke what do you see in terms of where people are in that multi cloud like a lot of people you know everyone I talked to started in one cloud right but then they look and they say okay but I'm now gonna move to adjourn I'm gonna move do you see a similar thing well yes they are moving but they're not there's not a lot of application that use a tree cloud at once they move one app in Azure one app in individuals one get app in Google that's what we see so far okay yeah I mean one of the mistakes that people think is they think multi-cloud no one is ever gonna go multi-cloud for arbitrage they're not gonna go and say well today I might go into Azure because I got a better rate of my instance that's never do you agree with that's never gonna happen what I've seen with enterprise is I'm gonna put the work load and the app the app decides where it runs best that may be a sure maybe Google and for different reasons and they're gonna stick there and they're not gonna move let me ask you infrastructure has to be able to support from a networking King be able to do that do you agree with that yes I agree and one thing is also very important is connecting to that cloud is kind of the easiest thing so though while I run network part of the cloud connectivity to the cloud is kind of simple you know I agree IPSec VPN and I reckon Express route that's a simple part what's difficult and even a provisioning part is easy you can use terraform and create v pieces and v nets across which we cloud providers right what's difficult is the day-to-day operations so it's what to find a to operations what is that what does that actually mean it's just the day-to-day operations after you know the natural let's add an app that's not a server let's troubleshoot a problem so what ending so your life if something changes now what do you do so what's the big concerns I want to just get back to this cloud native networking because everyone kind of knows with cloud native apps are that's the hot trend what is cloud native networking how do you how do you guys define that because that seems to be the oddest part of the multi cloud wave that's coming as cloud native networking well there's no you know official gardener definition but I can create one on another spot is do it I just want to leverage the cloud construct and a cloud epi I don't want to have to install like like for example the first version was let's put a virtual router that doesn't understand and then the cloud environment right if I have if I have to install a virtual machine it has to be cloud aware it has to understand the security group if it's a router it has to be programmable to the cloud API and and understand the cloud environment you know one things I hear a lot from either see Saussure CIOs or CXOs in general is this idea of I'm definitely on going API so it's been an API economy so API is key on that point but then they say okay I need to essentially have the right relationship with my suppliers aka clouds you call it above the clouds so the question is what do i do from an architecture standpoint do I just hire more developers and have different teams because you mentioned that's a scale point how do you solve this this problem of okay I got AWS I got GCP or Azure or whatever do I just have different teams or just expose API guys where is that optimization where's the focus well I think what you need from an android point of view is a way a control plane across the three clouds and be able to use the api of that cloud to build networks but also to troubleshoot them and do they to operation so you need a view across a three cloud that takes care of routing connectivity that's you know that's the aviatrix plug of view right there so so how do you see so again your Gartner you you you you see the industry you've been a network architect how do you see this this plan out what are the what are the legacy incumbent client-server on-prem networking people gonna do well these versus people like aviatrix well how do you see that playing out well obviously all the incumbent like Arista cisco juniper NSX right they want to basically do the lift and chip are they want to bring and you know VM I want to bring in a section that cloud they call that NSX everywhere and cisco wants bring you star in the cloud they call that each guy anywhere right so everyone what and and then there's cloud vision for my red star and Khan trailers in a cloud so they just want to bring the management plain in the cloud but it's still based most of them it's still based on putting a VM them in controlling them right you you extend your management console to the cloud that's not really cloud native right cloud native you almost have to build it from scratch we like to call that cloud naive well not so close one letter yeah so that was a big culture to reinvent take the tea out of cloud native it's cloud naive that went super viral you guys got t-shirts now I know you love yeah but yeah but that really ultimately is kind of a double-edged sword you got to be you can be naive on the on the architecture side and rolling up but also suppliers are can be naive so how would you define who's naive and who's not well in fact they're evolving as well so for example in Cisco you it's a little bit more native than other ones because they're really scr in the cloud you can't you you really like configure API so the cloud and NSX is going that way and so is Arista but they're incumbent they have their own tools is difficult for them they're moving slowly so it's much easier to start from scratch Avenue like and you know a network happiness started a few years ago there's only really two aviatrix was the first one they've been there for at least three or four years and there's other ones like Al Kyra for example that just started now that doing more connectivity but they want to create an overlay network across the cloud and start doing policies and trying abstracting all the clouds within one platform so I gotta ask you I interviewed an executive at VMware Sanjay Pune and he said to me at RSA last week I was only be two networking vendors left Cisco and VMware what's your respect what's your response to that obviously I mean when you have these waves as new brands that emerge like aviation others though I think there'll be a lot of startups coming out of the woodwork how do you respond to that comment well there's still a data center there's still like a lot of action on campus and there's the one but from the cloud provisioning and clown networking in general I mean they're behind I think you know in fact you don't even need them to start to it you can if you're small enough you can just keep if you're in a table us you can use it with us construct they have to insert themselves I mean they're running behind they're all certainly incumbents I love the term Andy Jesse's that Amazon Web Services uses old guard new guard to talk about the industry what does the new guard have to do the new and new brands that emerge in is it be more DevOps oriented neck net sec Ops is that net ops is the programmability these are some of the key discussions we've been having what's your view on how you see this ability their most important part is they have to make the network's simple for the dev teams and from you cannot have that you cannot make a phone call and get it V line in two weeks anymore so if you move to that cloud you have to make the cloud construct as simple enough so that for example a dev team could say okay I'm going to create this V PC but this V PC automatically being your associate your account you cannot go out on the internet you have to go to the transit VPC so there's a lot of action in terms of the I am part and you have to put the control around them too so to make it as simple as possible you guys both I mean you're the COC aviatrix but also you guys a lot of experience going back to networking going back to I call the OSI days which for us old folks know what that means but you guys know this means I want to ask you the question as you look at the future of networking here a couple of objections oh the cloud guys they got networking we're all set with them how do you respond to the fact that networking is changing and the cloud guys have their own networking what some of the pain points that's going on premises and these enterprises so are they good with the clouds what needs what are the key things that's going on in networking that makes it more than just the cloud networking what's your take on well as I said earlier that once you you could easily provision in the cloud you can easily connect to the cloud is when you start troubleshooting application in the cloud and try to scale so this that's what the problem occurs see what you're taking on it and you'll hear from the from the customers that that we have on stage and I think what happens is all the cloud the clouds by definition designed to the 80/20 rule which means they'll design 80% of the basic functionality and they'll lead to 20% extra functionality that of course every Enterprise needs they'll leave that to ISVs like aviatrix because why because they have to make money they have a service and they can't have huge instances for functionality that not everybody needs so they have to design to the common and that's they all do it right they have to and then the extra the problem is that can be an explosion that I talked about with enterprises that's holy that's what they need that they're the ones who need that extra 20% so that's that's what I see is is there's always going to be that extra functionality that in an automated and simple way that you talked about but yet powerful with up with the visible in control that they expect of on prep that that's that kind of combination that yin and the yang that people like us are providing some I want to ask you were gonna ask some of the cloud architect customer panels it's the same question this pioneers doing some work here and there's also the laggers who come in behind the early adopters what's gonna be the tipping point what are some of those conversations that the cloud architects are having out there or what's the signs that they need to be on this multi cloud or cloud native networking trend what are some of the signals that are going on their environment what are some of the thresholds or things that are going on that there can pay attention to well one once they have application and multiple cloud and they have they get wake up at 2:00 in the morning to troubleshoot them they don't know it's important so I think that's the that's where the robbery will hit the road but as I said it's easier to prove it it's okay it's a TBS it's easy use a transit gateway put a few V PCs and you're done and you create some presents like equinox and do Direct Connect and Express route with Azure that looks simple as the operations that's when they'll realize okay now I need to understand our car networking works I also need a tool that give me visibility and control not but I'm telling you that I need to understand a basic underneath it as well what are some of the day in the life scenarios that you envision happening with multi cloud because you think about what's happening it kind of has that same vibe of interoperability choice multi vendor because you have multi clouds essentially multi vendor these are kind of old paradigms that we've lived through the client-server an internet working wave what are some of those scenarios of success and that might be possible it would be possible with multi cloud and cloud native networking well I think once you have good enough visibility to satisfy your customers you know you not only like to keep the service running an application running but to be able to provision fast enough I think that's what you want to achieve small final question advice for folks watching on the live stream if they're sitting there as a cloud architect or a CXO what's your advice to them right now in this because honestly public cloud check hybrid cloud they're working on that that kids on premise is done now multi class right behind it what's your advice the first thing they should do is really try to understand cloud networking for each of their cloud providers and then understand the limitation and is what there's cloud service provider offers enough or you need to look to a third party but you don't look at a third party to start with especially an incumbent one so it's tempting to say I have a bunch of f5 experts nothing against f5 I'm going to bring my five in a cloud when you can use a needle be that automatically understand is ease and auto scaling and so on and you understand that's much simpler but sometimes you need you have five because you have requirements you have like AI rules and that kind of stuff that you use for years you cannot do it's okay I have requirement and that met I'm going to use legacy stuff and then you have to start taking okay what about visibility control about the three cloud but before you do that you have to understand the limitation of the existing cloud providers so first try to be as native as possible until things don't work after that you can start taking multi-cloud great insight somewhat thank you for coming summit in charge with Gardner thanks for sharing thank you appreciate it thanks [Applause] informatica is known as the leading enterprise cloud data management company we are known for being the top in our industry in at least five different products over the last few years especially we've been transforming into a cloud model which allows us to work better with the trends of our customers in order to see agile and effective in a business you need to make sure that your products and your offerings are just as relevant in all these different clouds than what you're used to and what you're comfortable with one of the most difficult challenges we've always had is that because we're a data company we're talking about data that a customer owns some of that data may be in the cloud some of that data may be on Prem some of that data may be actually in their data center in another region or even another country and having that data connect back to our systems that are located in the cloud has always been a challenge when we first started our engagement myth aviatrix we only had one plan that was Amazon it wasn't till later that a jerk came up and all of a sudden we found hey the solution we already had in place for her aviatrix already working in Amazon and now works in Missouri as well before we knew what GCP came up but it really wasn't a big deal for us because we already had the same solution in Amazon and integer now just working in GCP by having a multi cloud approach we have access to all three of them but more commonly it's not just one it's actually integrations between multiple we have some data and ensure that we want to integrate with Amazon we have some data in GCP that we want to bring over to a data Lake measure one of the nice things about aviatrix is that it gives a very simple interface that my staff can understand and use and manage literally hundreds of VPNs around the world and while talking to and working with our customers who are literally around the world now that we've been using aviatrix for a couple years we're actually finding that even problems that we didn't realize we had were actually solved even before we came across the problem and it just worked cloud companies as a whole are based on reputation we need to be able to protect our reputation and part of that reputation is being able to protect our customers and being able to protect more importantly our customers data aviatrix has been helpful for us in that we only have one system that can manage this whole huge system in a simple easy direct model aviatrix is directly responsible for helping us secure and manage our customers not only across the world but across multiple clouds users don't have to be VPN or networking experts in order to be able to use the system all the members on my team can manage it all the members regardless of their experience can do different levels of it one of the unexpected two advantages of aviatrix is that I don't have to sell it to my management the fact that we're not in the news at three o'clock in the morning or that we don't have to get calls in the middle of the night no news is good news especially in networking things that used to take weeks to build or done in hours I think the most important thing about a matrix is it provides me consistency aviatrix gives me a consistent model that I can use across multiple regions multiple clouds multiple customers okay welcome back to altitude 2020 for the folks on the livestream I'm John for Steve Mulaney with CEO of aviatrix for our first of two customer panels on cloud with cloud network architects we got Bobby Willoughby they gone Luis Castillo of National Instruments David should Nick with fact set guys welcome to the stage for this digital event come on up [Applause] [Music] hey good to see you thank you okay okay customer pal this is my favorite part we get to hear the real scoop against a gardener given this the industry overview certainly multi clouds very relevant and cloud native networking is the hot trend with a live stream out there and the digital event so guys let's get into it the journey is you guys are pioneering this journey of multi cloud and cloud native networking and the soon gonna be a lot more coming so I want to get into the journey what's it been like is it real you got a lot of scar tissue and what are some of the learnings yeah absolutely so multi cloud is whether or not we we accepted as a network engineers is a reality like Steve said about two years ago companies really decided to to just to just bite the bullet and and and move there whether or not whether or not we we accept that fact we need to now create a consistent architecture across across multiple clouds and that that is challenging without orchestration layers as you start managing different different tool sets and different languages across different clouds so that's it's really important that to start thinking about that guys on the other panelists here there's different phases of this journey some come at it from a networking perspective some come in from a problem troubleshooting what's what's your experiences yeah so from a networking perspective it's been incredibly exciting it's kind of a once-in-a-generation --all opportunity to look at how you're building out your network you can start to embrace things like infrastructure as code that maybe your peers on the systems teams have been doing for years but it just never really worked on bram so it's really it's really exciting to look at all the opportunities that we have and then all the interesting challenges that come up that you that you get to tackle an effect said you guys are mostly AWS right yep right now though we're we are looking at multiple clouds we have production workloads running in multiple clouds today but a lot of the initial work has been with Amazon and you've seen it from a networking perspective that's where you guys are coming at it from yep yeah we evolved more from a customer requirement perspective started out primarily as AWS but as the customer needed more resources to measure like HPC you know as your ad things like that even recently Google at Google Analytics our journey has evolved into more of a multi cloud environment Steve weigh in on the architecture because this has been the big conversation I want you to lead this second yeah so I mean I think you guys agree the journey you know it seems like the journey started a couple years ago got real serious the need for multi cloud whether you're there today of course it's gonna be there in the future so that's really important I think the next thing is just architecture I'd love to hear what you had some comments about architecture matters it all starts I mean every Enterprise I talk to maybe talk about architecture and the importance of architecture maybe Bobby it's a particular perspective we sorted a journey five years ago Wow okay and we're just now starting our fourth evolution of our network architect and we'll call it networking security net sec yep versus Justice Network and that fourth generation architectures be based primarily upon Palo Alto Networks an aviatrix I have a trick to in the orchestration piece of it but that journey came because of the need for simplicity ok the need for a multi cloud orchestration without us having to go and do reprogramming efforts across every cloud as it comes along right I guess the other question I also had around architectures also Louis maybe just talk about I know we've talked a little bit about you know scripting right and some of your thoughts on that yeah absolutely so so for us we started we started creating the network constructs with cloud formation and we've we've stuck with that for for the most part what's interesting about that is today on premise we have a lot of a lot of automation around around around how we provision networks but cloud formation has become a little bit like the new manual for us so we're now having issues with having the to automate that component and making it consistent with our on premise architecture making it consistent with Azure architecture and Google cloud so it's really interesting to see to see companies now bring that layer of abstraction that sty and brought to the do the web side now it's going up into into the into the cloud networking architecture so on the fourth generation of you mentioned you're in the fourth gen architecture what do you guys what have you learned is there any lessons scar tissue what to avoid what worked what was the middle it was a path that's probably the biggest lesson there is that when you think you finally figured it out you have it right Amazon will change something as you change something you know transit gateways a game changer so in listening to the business requirements is probably the biggest thing we need to do up front but I think from a simplicity perspective we like I said we don't want to do things four times we want to do things one time we won't be able to write to an API which aviatrix has and have them do the orchestration for us so that we don't have to do it four times how important is architecture in the progression is it you guys get thrown in the deep end to solve these problems or you guys zooming out and looking at it it's a I mean how are you guys looking at the architecture I mean you can't get off the ground if you don't have the network there so all of those now we've gone through similar evolutions we're on our fourth or fifth evolution I think about what we started off with Amazon without a direct connect gateway about a trans a gateway without a lot of the things that are available today kind of the 80/20 that Steve was talking about just because it wasn't there doesn't mean we didn't need it so we needed to figure out a way to do it we couldn't say oh you need to come back to the network team in a year and maybe Amazon will have a solution for it right you need to do it now and it evolved later and maybe optimized for change the way you're doing things in the future but don't sit around and wait you can't I'd love to have you guys each individually answer this question for the live stream because it comes up a lot a lot of cloud architects out in the community what should they be thinking about the folks that are coming into this proactively and/or realizing the business benefits are there what advice would you guys give them an architecture what should be they be thinking about and what are some guiding principles you could share so I would start with looking at an architecture model that that can that can spread and and give consistency they're different to different cloud vendors that you will absolutely have to support cloud vendors tend to want to pull you into using their native toolset and that's good if only it was realistic to talk about only one cloud but because it doesn't it's it's it's super important to talk about and have a conversation with the business and with your technology teams about a consistent model so that's David yeah talking as we prepare about a day to operations so how do I design how do I do my day one work so that I'm not you know spending eighty percent of my time troubleshooting or managing my network because I'm doing that then I'm missing out on ways that I can make improvements or embrace new technologies so it's really important early on to figure out how do I make this as low maintenance as possible so that I can focus on the things that the team really should be focusing on Bobby your advice to the architect I don't know what else I can do that simplicity of operations is key right all right so the holistic view of j2 operation you mentioned let's could jump in day one is you're you're you're getting stuff set up day two is your life after all right this is kind of what you're getting at David so what does that look like what are you envisioning as you look at that 20 miles their outpost multi-cloud world what are some of the things then you want in a day to operations yeah infrastructure is code is really important to us so how do we how do we design it so that we can fit start making network changes and fitting them into like a release pipeline and start looking at it like that rather than somebody logging into a router seoi and troubleshooting things on in an ad hoc nature so moving more towards a DevOps model there's anything on that day - yeah I would love to add something so in terms of date to operations you can you can either sort of ignore the day - operations for a little while where you get well well you get your feet wet or you can start approaching it from the beginning the fact is that the the cloud native tools don't have a lot of maturity in that space and when you run into an issue you're gonna end up having a bad day going through millions and millions of logs just to try to understand what's going on so that's something that that the industry just now is beginning to to realize it's it's such as such a big gap I think that's key because for us we're moving to more of an event-driven operations in the past monitoring got the job done it's impossible to modern monitor something that it's nothing there when the event happens all right so the event-driven application and then detection is important yeah I think Gardner was all about the cloud native wave coming into networking that's gonna be a serious thing I want to get you guys perspectives I know you have different views of how you come into the journey and how you're executing and I always say the beauties in the eye of the beholder and that kind of applies how the network's laid out so Bobby you guys do a lot of high-performance encryption both on AWS and Azure that's kind of a unique thing for you how are you seeing that impact with multi cloud yeah and that's a new requirement for us to where we we have an equipment to encrypt and they they never get the question should i encryption and I'll encrypt the answer is always yes you should encrypt when you can encrypt for our perspective we we need to migrate a bunch of data from our data centers we have some huge data centers and then getting that data to the cloud is the timely experiencing some cases so we have been mandated that we have to encrypt everything leaving the data center so we're looking at using the aviatrix insane mode appliances to be able to encrypt you know 10 20 gigabits of data as it moves to the cloud itself David you're using terraform you got fire Ned you got a lot of complexity in your network what do you guys look at the future for your environment yeah so something exciting that or yeah now is fire net so for our security team they obviously have a lot of a lot of knowledge base around Palo Alto and with our commitments to our clients you know it's it's it's not very easy to shift your security model to a specific cloud vendor right so there's a lot of stuck to compliance or things like that where being able to take some of what you've you know you've worked on for years on Bram and put it in the cloud and have the same type of assurance that things are gonna work and be secure in the same way that they are on prem helps make that journey into the cloud a lot easier and Louis you guys got scripting you got a lot of things going on what's your what's your unique angle on this yeah no absolutely so full disclosure I'm not a not not an aviatrix customer yet it's ok wanna hear the truth that's good Ellis what are you thinking about what's on your mind no really when you when you talk about implementing the tool like this it's really just really important to talk about automation and focus on on value so when you talk about things like encryption and things like so yeah encrypting tunnels and encrypting the paths and those things are it should it should should be second nature really when you when you look at building those backends and managing them with your team it becomes really painful so tools like aviatrix that that add a lot of automation it's out of out of sight out of mind you can focus on the value and you don't have to focus on so I gotta ask you guys I'll see aviatrix is here they're their supplier to the sector but you guys are customers everyone's pitching you stuff these people are not gonna here to buy my stuff how do you guys have that conversation with the suppliers like the cloud vendors and other folks what's the what's it like we're API all the way you got to support this what are some of the what are some of your requirements how do you talk to and evaluate people that walk in and want to knock on your door and pitch you something what's the conversation like it's definitely it's definitely API driven we we definitely look at the at the PAP i structure of the vendors provide before we select anything that that is always first of mine and also what a problem are we really trying to solve usually people try to sell or try to give us something that isn't really valuable like implementing a solution on the on the on the cloud isn't really it doesn't really add a lot of value that's where we go David what's your conversation like with suppliers you have a certain new way to do things as as becomes more agile and essentially the networking and more dynamic what are some of the conversation is with the either incumbents or new new vendors that you're having what do what do you require yeah so ease of use is definitely definitely high up there we've had some vendors come in and say you know hey you know when you go to set this up we're gonna want to send somebody on-site and they're gonna sit with you for a day to configure it and that's kind of a red flag what wait a minute you know do we really if one of my really talented engineers can't figure it out on his own what's going on there and why is that so you know having having some ease-of-use and the team being comfortable with it and understanding it is really important probably how about you I mean the old days was do a bake-off and you know the winner takes all I mean is it like that anymore what's involving take off last year first you win so but that's different now because now you and you when you get the product you can install the product in AWS energy or have it up and running a matter of minutes and so key is is that it can you be operational you know within hours or days instead of weeks right but do we also have the flexibility to customize it to meet your needs could you want to be you want to be put into a box with the other customers we have needs that surpassed or cut their needs yeah I almost see the challenge of you guys are living where you've got the cloud immediate value depending on roll-up any solutions but then you have might have other needs so you've got to be careful not to buy into stuff that's not shipping so you're trying to be proactive at the same time deal with what you got I mean how do you guys see that evolving because multi-cloud to me is definitely relevant but it's not yet clear how to implement across how do you guys look at this baked versus you know future solutions coming how do you balance that so again so right now we we're we're taking the the ad hoc approach and and experimenting with the different concepts of cloud and really leveraging the the native constructs of each cloud but but there's it there's a breaking point for sure you don't you don't get to scale this I like like Seamon said and you have to focus on being able to deliver a developer they're their sandbox or their play area for the for the things that they're trying to build quickly and the only way to do that is with the with with some sort of consistent orchestration layer that allows you to so you've spent a lot more stuff to be coming pretty quickly IDEs area I do expect things to start to start maturing quite quite quickly this year and you guys see similar trend new stuff coming fast yeah you know part of the biggest challenge we've got now is being able to segment within the network being able to provide segmentation between production on production workloads even businesses because we support many businesses worldwide and and isolation between those is a key criteria there so the ability to identify and quickly isolate those workloads is key so the CIOs that are watching or that are saying hey take that he'll do multi cloud and then you know the bottoms up organization take pause you're kind of like off it's not how it works I mean what is the reality in terms of implementing you know in as fast as possible because the business benefits are clear but it's not always clear in the technology how to move that fast yeah what are some of the barriers what are the blockers what are the enablers I think the reality is is that you may not think your multi-cloud but your business is right so I think the biggest barriers there is understanding what the requirements are and how best to meet those requirements Inc and then secure manner because you need to make sure that things are working from a latency perspective that things work the way they did and get out of the mind shift that you know it was a cheery application in the data center it doesn't have to be a Tier three application in the cloud so lift and shift is is not the way to go scale is a big part of what I see is the competitive advantage to lot of these clouds and they used to be proprietary network stacks in the old days and then open systems came that was a good thing but as clouds become bigger there's kind of an inherent lock in there with the scale how do you guys keep the choice open how're you guys thinking about interoperability what are some of the conversations and you guys are having around those key concepts well when we look at when we look at the problem from a networking perspective it it's really key for you to just enable enable all the all the clouds to be to be able to communicate between them developers will will find a way to use the cloud that best suits their their business need and and like like you said it's whether whether you're in denial or not of the multi cloud fact that then your company is in already that's it becomes really important for you to move quickly yeah and a lot of it also hinges on how well is the provider embracing what that specific cloud is doing so are they are they swimming with Amazon or Azure and just helping facilitate things they're doing the you know the heavy lifting API work for you or are they swimming upstream and they're trying to hack it all together in a messy way and so that helps you you know stay out of the lock-in because they're you know if they're doing if they're using Amazon native tools to help you get where you need to be it's not like Amazon's gonna release something in the future that completely you know you have designed yourself into a corner so the closer they're more than cloud native they are the more the easier it is to to deploy but you also need to be aligned in such a way that you can take advantage of those cloud native technologies will they make sense tgw is a game changer in terms of cost and performance right so to completely ignore that would be wrong but you know if you needed to have encryption you know teach Adobe's not encrypted so you need to have some type of a gateway to do the VPN encryption you know so the aviatrix tool gives you the beauty of both worlds you can use tgw or the Gateway Wow real quick in the last minute we have I want to just get a quick feedback from you guys I hear a lot of people say to me hey the I picked the best cloud for the workload you got and then figure out multi cloud behind the scenes so that seems to be do you guys agree with that I mean is it do I go mole to one cloud across the whole company or this workload works great on AWS that work was great on this from a cloud standpoint you agree with that premise and then witness multi-cloud stitch them all together yeah from from an application perspective it it can be per workload but it can also be an economical decision certain enterprise contracts will will pull you in one direction to add value but the the network problem is still the same go away yeah yeah I mean you don't want to be trying to fit a square into a round Hall right so if it works better on that cloud provider then it's our job to make sure that that service is there and people can use it agree you just need to stay ahead of the game make sure that the then they're working for structure is there secure is available and is multi cloud capable yeah I'm at the end the day you guys just validating that it's the networking game now cloud storage compute check networking is where the action is awesome thanks for your insights guys appreciate you coming on the panel appreciate Thanks thank you [Applause] [Music] [Applause] okay welcome back on the live feed I'm John for its Dee Mulaney my co-host with aviatrix I'm with the cube for the special digital event our next customer panel got great another set of cloud network architects Justin Smith was aura Justin broadly with Ellie Mae and Amit Oh tree job with Koopa Pokemon stage [Applause] all right thank you thank you oK you've got all the cliff notes from the last session welcome rinse and repeat yeah yeah we're going to go under the hood a little bit I think I think they nailed the what we've been reporting and we've been having this conversation around networking is where the action is because that's the end of the day you got a move attack from A to B and you get work gloves exchanging data so it's really killer so let's get started Amit what are you seeing as the journey of multi cloud as you go under the hood and say okay I got to implement this I have to engineer the network make it enabling make it programmable make it interoperable across clouds I mean that's like I mean almost sounds impossible to me what's your taking yeah I mean it it seems impossible but if you are running an organization which is running infrastructure as a cordon all right it is easily doable like you can use tools out there that's available today you can use third-party products that can do a better job but but put your architecture first don't wait architecture may not be perfect put the best architecture that's available today and be agile to iterate and make improvements over the time we got to Justin's over here so I have to be careful when I point a question adjusting they both have to answer but okay journeys what's the journey been like I mean is there phases we heard that from Gardner people come into multi cloud and cloud native networking from different perspectives what's your take on the journey Justin yeah I mean from Mars like to we started out very much focused on one cloud and as we started doing Atkins we started doing new products the market the need for multi cloud comes very apparent very quickly for us and so you know having an architecture that we can plug in play into and be able to add and change things as it changes is super important for what we're doing in the space just in your journey yes for us we were very ad hoc oriented and the idea is that we were reinventing all the time trying to move into these new things and coming up with great new ideas and so rather than it being some iterative approach with our deployments that became a number of different deployments and so we shifted that tour and the network has been a real enabler of this is that it there's one network and it touches whatever cloud we want it to touch and it touches the data centers that we need it to touch and it touches the customers that we need it to touch our job is to make sure that the services that are available and one of those locations are available in all of the locations so the idea is not that we need to come up with this new solution every time it's that we're just iterating on what we've already decided to do before we get the architecture section I want to ask you guys a question I'm a big fan of you know let the app developers have infrastructure as code so check but having the right cloud run that workload I'm a big fan of that if it works great but we just heard from the other panel you can't change the network so I want to get your thoughts what is cloud native networking and is that the engine really got the enabler for this multi cloud trend but you guys taken we'll start with a mint what do you think about that yeah so you are gonna have workloads running in different clouds and the workloads would have affinity to one cloud over other but how you expose that it's matter of how you are going to build your networks how we are going to run security how we are going to do egress ingress out of it so it means the big problem how do you split says what's the solution what's the end the key pain points and problem statement I mean the key pain point for most companies is how do you take your traditional on-premise network and then blow that out to the cloud in a way that makes sense you know IP conflicts you have IP space you pub public eye peas and premise as well as in the cloud and how do you kind of make a sense of all of that and I think that's where tools like aviatrix make a lot of sense in that space from our site it's it's really simple it's a latency and bandwidth and availability these don't change whether we're talking about cloud or data center or even corporate IT networking so our job when when these all of these things are simplified into like s3 for instance and our developers want to use those we have to be able to deliver that and for a particular group or another group that wants to use just just GCP resources these aren't we have to support these requirements and these wants as opposed to saying hey that's not a good idea our job is to enable them not to disable them do you think I do you guys think infrastructure has code which I love that I think that's the future it is we saw that with DevOps but I just start getting the networking is it getting down to the network portion where it's network is code because stores and compute working really well is seeing all kubernetes and service master and network is code reality is that there is got work to do it's absolutely there I mean you mentioned net DevOps and it's it's very real I mean in Cooper we build our networks through terraform and on not only just out of fun build an API so that we can consistently build V nets and VPC all across in the same way three guys do it yeah and even security groups and then on top an aviatrix comes in we can peer the networks bridge bridge all the different regions through code same with you guys but yeah think about this everything we deploy is done with automation and then we also run things like lambda on top to make changes in real time we don't make manual changes on our network in the data center funny enough it's still manual but the cloud has enabled us to move into this automation mindset and and all my guys that's what they focus on is is bringing what now what they're doing in the cloud into the data center which is kind of opposite of what it should be that's full or what it used to be it's full DevOps then yes yeah I mean for us was similar on premise still somewhat very manual although we're moving more Norton ninja and terraform concepts but everything in the production environment is colored confirmation terraform code and now coming into the datacenter same I just wanted to jump in on a Justin Smith one of the comment that you made cuz it's something that we always talk about a lot is that the center of gravity of architecture used to be an on-prem and now it's shifted in the cloud and once you have your strategic architecture what you--what do you do you push that everywhere so what you used to see at the beginning of cloud was pushing the architecture on prem into cloud now i want to pick up on what you said to you others agree that the center of architect of gravity is here i'm now pushing what i do in the cloud back into on-prem and what and then so first that and then also in the journey where are you at from 0 to 100 of actually in the journey to cloud do you 50% there are you 10% are you vacuum datacenters next year I mean were you guys at yeah so there's there's two types of gravity that you typically are dealing with with no migration first is data gravity and your data set and where that data lives and then the second is the network platform that interrupts all that together in our case the data gravity sold mostly on Prem but our network is now extend out to the app tier that's gonna be in cloud right eventually that data gravity will also move to cloud as we start getting more sophisticated but you know in our journey we're about halfway there about halfway through the process we're taking a handle of lift and shift and when did that start and we started about three years ago okay okay cool bye it's a very different story it started from a garage and 100% on the clock it's a business spend management platform as a software as a service 100% on the cloud it was like 10 years ago right yes yeah you guys are riding the wave love that architecture Justin I want to ask you is or you guys mentioned DevOps I mean honestly we saw the huge observability wave which is essentially network management for the cloud in my opinion right yeah it's more dynamic but this is about visibility we heard from the last panel you don't know what's being turned on or turned off from a services standpoint at any given time how is all this playing out when you start getting into the DevOps down well this this is the big challenge for all of us as visibility when you talk transport within a cloud you know we very interesting we have moved from having a backbone that we bought that we owned that would be data center connectivity we now I work for as or as a subscription billing company so we want to support the subscription mindset so rather than going and buying circuits and having to wait three months to install and then coming up with some way to get things connected and resiliency and redundancy I my backbone is in the cloud I use the cloud providers interconnections between regions to transport data across and and so if you do that with their native solutions you you do lose visibility there there are areas in that that you don't get which is why controlling you know controllers and having some type of management plane is a requirement for us to do what we're supposed to do and provide consistency while doing it a great conversation I loved when you said earlier latency bandwidth I think availability with your sim pop3 things guys SLA I mean you just do ping times between clouds it's like you don't know what you're getting for round-trip times this becomes a huge kind of risk management black hole whatever you want to call blind spot how are you guys looking at the interconnects between clouds because you know I can see that working from you know ground to cloud I'm per cloud but when you start doing with multi clouds workloads SLA is will be all of the map won't they just inherently but how do you guys view that yeah I think we talked about workload and we know that the workloads are going to be different in different clouds but they are going to be calling each other so it's very important to have that visibility that you can see how data is flowing at what latency and what our ability is hour is there and our authority needs to operate on that so it's solely use the software dashboard look at the times and look at the latency in the old day is strong so on open so on you try to figure it out and then your day is you have to figure out just what's your answer to that because you're in the middle of it yeah I mean I think the key thing there is that we have to plan for that failure we have to plan for that latency in our applications that's starting start tracking your SLI something you start planning for and you loosely couple these services and a much more micro services approach so you actually can handle that kind of failure or that type of unknown latency and unfortunately the cloud has made us much better at handling exceptions a much better way you guys are all great examples of cloud native from day one and you guys had when did you have the tipping point moment or the Epiphany of saying a multi clouds real I can't ignore it I got to factor it into all my design design principles and and everything you're doing what's it was there a moment over that was it from day one now there are two divisions one was the business so in business there was some affinity to not be in one cloud or to be in one cloud and that drove from the business side so as a cloud architect our responsibility was to support that business and other is the technology some things are really running better in like if you are running dot network load or you are going to run machine learning or AI so that you have you would have that reference of one cloud over other so it was the bill that we got from AWS I mean that's that's what drives a lot of these conversations is the financial viability of what you're building on top of it which is so we this failure domain idea which is which is fairly interesting how do I solve our guarantee against a failure domain you have methodologies with you know back-end direct connects or interconnect with GCP all of these ideas are something that you have to take into account but that transport layer should not matter to whoever we're building this for our job is to deliver the frames in the packets what that flows across how you get there we want to make that seamless and so whether it's a public Internet API call or it's a back-end connectivity through Direct Connect it doesn't matter it just has to meet a contract that you signed with your application folks yeah that's the availability piece just on your thoughts on that I think any comment on that so actually multi clouds become something much more recent in the last six to eight months I'd say we always kind of had a very much an attitude of like moving to Amazon from our private cloud is hard enough why complicate it further but the realities of the business and as we start seeing you know improvements in Google and Asia and different technology spaces the need for multi cloud becomes much more important as well as our acquisition strategies I matured we're seeing that companies that used to be on premise that we typically acquire are now very much already on a cloud and if they're on a cloud I need to plug them into our ecosystem and so that's really change our multi cloud story in a big way I'd love to get your thoughts on the clouds versus the clouds because you know you compare them Amazon's got more features they're rich with features I see the bills are hiking people using them but Google's got a great network he googles networks pretty damn good and then you got Asher what's the difference between the clouds who where they evolve something where they peak in certain areas better than others what what are the characteristics which makes one cloud better do they have a unique feature that makes as you're better than Google and vice versa what do you guys think about the different clouds yeah to my experience I think there is the approach is different in many places Google has a different approach very DevOps friendly and you can run your workload like the your network can span regions time I mean but our application ready to accept that MS one is evolving I mean I remember 10 years back Amazon's Network was a flat network we will be launching servers and 10.0.0.0 so so the VP sees concept came out multi-account came out so they are evolving as you are at a late start but because they have a late start they saw the pattern and they they have some mature set up on the I mean I think they're all trying to say they're equal in their own ways I think they all have very specific design philosophies that allow them to be successful in different ways and you have to kind of keep that in mind as you architect your own solution for example Amazon has a very much a very regional affinity they don't like to go cross region in their architecture whereas Google is very much it's a global network we're gonna think about as a global solution I think Google also has a banjo it's third to market and so it has seen what a sure did wrong it's seen what AWS did wrong and it's made those improvements and I think that's one of their big advantage at great scale to Justin thoughts on the cloud so yeah Amazon built from the system up and Google built from the network down so their ideas and approaches are from a global versus or regional I agree with you completely that that is the big number one thing but the if you look at it from the outset interestingly the the inability or the ability for Amazon to limit layer two broadcasting and and what that really means from a VPC perspective changed all the routing protocols you can use all the things that we have built inside of a data center to provide resiliency and and and make things seamless to users all of that disappeared and so because we had to accept that at the VPC level now we have to accept it at the LAN level Google's done a better job of being able to overcome those things and provide those traditional network facilities to us just great panel can go all day here's awesome so I heard we could we'll get to the cloud native naive questions so kind of think about what's not even what's cloud is that next but I got to ask you had a conversation with a friend he's like Wayne is the new land so if you think about what the land was at a datacenter when is the new link you get talking about the cloud impact so that means st when the old st winds kind of changing into the new land how do you guys look at that because if you think about it what lands were for inside a premises was all about networking high speed but now when you take a win and make the essentially a land do you agree with that and how do you view this trend and is it good or bad or is it ugly and what's what you guys take on this yeah i think it's a it's a thing that you have to work with your application architect so if you are managing networks and if you're a sorry engineer you need to work with them to expose the unreliability that would bring in so the application has to hand a lot of this the difference in the latencies and and the reliability has to be worked through the application there land when same concept as that BS I think we've been talking about for a long time the erosion of the edge and so is this is just a continuation of that journey we've been on for the last several years as we get more and more cloud native and we start about API is the ability to lock my data in place and not be able to access it really goes away and so I think this is just continuation that thing I think it has challenges we start talking about weighing scale versus land scale the tooling doesn't work the same the scale of that tooling is much larger and the need to automation is much much higher in a way and than it was in a land that's what you're seeing so much infrastructure as code yeah yeah so for me I'll go back again to this its bandwidth and its latency right that that define those two land versus when but the other thing that comes up more and more with cloud deployments is where is our security boundary and where can I extend this secure aware appliance or set of rules to protect what's inside of it so for us we're able to deliver VRS or route forwarding tables for different segments wherever we're at in the world and so they're they're trusted to talk to each other but if they're gonna go to someplace that's outside of their their network then they have to cross a security boundary and where we enforce policy very heavily so for me there's it's not just land when it's it's how does environment get to environment more importantly that's a great point and security we haven't talked to yet but that's got to be baked in from the beginning that's architecture thoughts on security are you guys are dealing with it yeah start from the base have app to app security built-in have TLS have encryption on the data a transit data at rest but as you bring the application to the cloud and they are going to go multi-cloud talking to over the Internet in some places well have apt web security I mean I mean our principals day security is day zero every day and so we we always build it into our design we want our architecture into our applications its encrypt everything its TLS everywhere it's make sure that that data is secured at all times yeah one of the cool trends at RSA just as a side note was the data in use encryption piece which is a homomorphic stuff was interesting all right guys final question you know we heard on the earlier panel was also trending at reinvent we take the tea out of cloud native it spells cloud naive okay they got shirts now aviatrix kind of got this trend going what does that mean to be naive so if you're to your peers out there watching a live stream and also the suppliers that are trying to supply you guys with technology and services what's naive look like and what's native look like when is someone naive about implementing all this stuff so for me it's because we are in hundred-percent cloud for us it's main thing is ready for the change and you will you will find new building blocks coming in and the network design will evolve and change so don't be naive insane that it's static you wall with the change I think the big naivety that people have is that well I've been doing it this way for 20 years and been successful it's going to be successful in cloud the reality is that's not the case you have to think some of the stuff a little bit differently and you need to think about it early enough so that you can become cloud native and really enable your business on cloud yeah for me it's it's being open minded right the the our industry the network industry as a whole has been very much I am smarter than everybody else and we're gonna tell everybody how it's going to be done and we had we fell into a lull when it came to producing infrastructure and and and so embracing this idea that we can deploy a new solution or a new environment in minutes as opposed to hours or weeks or four months in some cases is really important and and so you know it's not me being closed-minded native being open minded exactly and and it took a for me it was that was a transformative kind of where I was looking to solve problems in a cloud way as opposed to looking to solve problems in this traditional old-school way all right I know we're out of time but I ask one more question so you guys so good it could be a quick answer what's the BS language when you the BS meter goes off when people talk to you about solutions what's the kind of jargon that you hear that's the BS meter going off what are people talking about that in your opinion you here you go that's total B yes but what triggers use it so that I have two lines out of movies that are really I can if I say them without actually thinking them it's like 1.21 jigowatts are you out of your mind from Back to the Future right somebody's giving you all these and then and then Martin Mull and and Michael Keaton and mr. mom when he goes to 22 21 whatever it takes yeah those two right there if those go off in my mind somebody's talking to me I know they're full of baloney so a lot of speech would be a lot of speeds and feeds a lot of data did it instead of talking about what you're actually doing and solutioning for you're talking about well I does this this this and any time I start seeing the cloud vendor start benchmarking against each other it's your workload is your workload you need a benchmark yourself don't don't listen to the marketing on that that's that's all what triggers you and the bsp I think if somebody explains you and not simple they cannot explain you in simplicity then that's good all right guys thanks for the great insight great pen how about a round of applause DX easy solutions integrating company that we service customers from all industry verticals and we're helping them to move to the digital world so as a solutions integrator we interface with many many customers that have many different types of needs and they're on their IT journey to modernize their applications into the cloud so we encounter many different scenarios many different reasons for those migrations all of them seeking to optimize their IT solutions to better enable their business we have our CPS organization it's cloud platform services we support AWS does your Google Alibaba porco will help move those workloads to wherever it's most appropriate no one buys the house for the plumbing equally no one buys the solution for the networking but if the plumbing doesn't work no one likes the house and if this network doesn't work no one likes a solution so network is ubiquitous it is a key component of every solution we do the network connectivity is the lifeblood of any architecture without network connectivity nothing works properly planning and building a scalable robust network that's gonna be able to adapt with the application needs its critical when encountering some network design and talking about speed the deployment aviatrix came up in discussion and we then further pursued an area DHT products that incorporated aviatrix is part of a new offering that we are in the process of developing that really enhances our ability to provide cloud connectivity for the lance cloud connectivity there's a new line of networking services that we're getting into as our clients moving the hybrid cloud networking it is much different than our traditional based services an aviatrix provides a key component in that service before we found aviatrix we were using just native peering connections but there wasn't a way to visualize all those peering connections and with multiple accounts multiple contacts for security with a v8 church we were able to visualize those different peering connections of security groups it helped a lot especially in areas of early deployment scenarios were quickly able to then take those deployment scenarios and turn them into scripts that we can then deploy repeatedly their solutions were designed for work with the cloud native capabilities first and where those cloud native capabilities fall short they then have solution sets that augment those capabilities I was pleasantly surprised number one with the aviatrix team as a whole in their level of engagement with us you know we weren't only buying the product we were buying a team that came on board to help us implement and solution that was really good to work together to learn both what aviatrix had to offer as well as enhancements that we had to bring that aviatrix was able to put into their product and meet our needs even better aviatrix was a joy to find because they really provided us the technology that we needed in order to provide multi cloud connectivity that really added to the functionality that you can't get from the basically providing services we're taking our customers on a journey to simplify and optimize their IT infrastructure baby Atrix certainly has made my job much easier okay welcome back to altitude 2020 for the digital event for the live feed welcome back I'm John fray with the cube with Steve Mulaney CEO aviatrix for the next panel from global system integrators the folks who are building and working with folks on their journey to multi cloud and cloud native networking we've got a great panel George Buckman with dxc and Derek Monahan with wwt welcome to the stage [Applause] [Music] okay you guys are the ones out there advising building and getting down and dirty with multi cloud and cloud native network and we start from the customer panel you can see the diversity of where people come into the journey of cloud it kind of depends upon where you are but the trends are all clear cloud native networking DevOps up and down the stack this has been the main engine what's your guys take of the disk Jerry to multi cloud what do you guys seeing yep yeah it's it's critical I mean we're seeing all of our enterprise customers enter into this they've been through the migrations of the easy stuff you know now they're trying to optimize and get more improvement so now the tough stuffs coming on right and you know they need their data processing near where their data is so that's driving them to a multi cloud environment okay we heard some of the edge stuff I mean you guys are you've seen this movie before but now it's a whole new ballgame what's your take yeah so I'll give you a hint so our practice it's not called the cloud practice it's the multi cloud practice and so if that gives you a hint of how we approach things it's very consultative and so when we look at what the trends are let's look a little year ago about a year ago we were having conversations with customers let's build a data center in the cloud let's put some VP C's let's throw some firewalls with some DNS and other infrastructure out there and let's hope it works this isn't a science project so what we're trying we're starting to see is customers are starting to have more of a vision and we're helping with that consultative nature but it's totally based on the business and you got to start understanding how the lines of business are using the apps and then we evolved into that next journey which is a foundational approach to what are some of the problem statements customers are solving when they come to you what are the top things that are on their my house or the ease of use of Julie all that stuff but what specifically they did digging into yeah some complexity I think when you look at a multi cloud approach in my view is network requirements are complex you know I think they are but I think the approach can be let's simplify that so one thing that we try to do this is how we talk to customers is let's just like you simplify an aviatrix simplifies the automation orchestration of cloud networking we're trying to simplify the design the planning implementation of infrastructure across multiple workloads across multiple platforms and so the way we do it is we sit down we look at not just use cases and not just the questions in common we anticipate we actually build out based on the business and function requirements we build out a strategy and then create a set of documents and guess what we actually build in the lab and that lab that we platform we built proves out this reference architecture actually works absolutely we implement similar concepts I mean we they're proven practices they work great so well George you mentioned that the hard parts now upon us are you referring to networking what is specifically were you getting at Tara says the easy parts done that so for the enterprises themselves migrating their more critical apps or more difficult apps into the environments you know they've just we've just scratched the surface I believe on what enterprises that are doing to move into the cloud to optimize their environments to take advantage of the scale and speed to deployment and to be able to better enable their businesses so they're just now really starting the >> so do you get you guys see what I talked about them in terms of their Cambrian explosion I mean you're both monster system integrators with you know top fortune enterprise customers you know really rely on you for for guidance and consulting and so forth and boy they're networks is that something that you you've seen I mean - does that resonate did you notice a year and a half ago and all of a sudden the importance of cloud for enterprise shoot up yeah I mean we're seeing it okay in our internal environment as you know we're a huge company or as customers are in 30 so we're experiencing that internal okay and every one of our other customers so I I have another question oh but I don't know the answer to this and the lawyer never asks a question that you don't know the answer to but I'm gonna ask it anyway DX c @ w WT massive system integrators why aviatrix yep so great question Steve so I think the way we approach things I think we have a similar vision a similar strategy how you approach things how we approach things that world by technology number one we want to simplify the complexity and so that's your number one priorities let's take the networking but simplify it and I think part of the other point I'm making is we have we see this automation piece as not just an afterthought anymore if you look at what customers care about visibility and automation is probably the at the top three maybe the third on the list and I think that's where we see the value and I think the partnership that we're building and what I what I get excited about is not just putting yours in our lab and showing customers how it works is Co developing a solution with you figuring out hey how can we make this better Bank visibily is a huge thing jump in security alone network everything's around visibility what automation you see happening in terms of progression order of operations if you will it's the low-hanging fruit what are people working on now and what are what are some of the aspirational goals around when you start thinking about multi cloud an automation yep so I wanted to get back to answer that question I want to answer your question you know what led us there and why aviatrix you know in working some large internal IT projects and and looking at how we were going to integrate those solutions you know we like to build everything with recipes where network is probably playing catch-up in the DevOps world but with a DevOps mindset looking to speed to deploy support all those things so when you start building your recipes you take a little of this a little of that and you mix it all together well when you look around you say wow look there's this big bag of athe let me plop that in that solves a big part of my problems that I have to speed to integrate speed to deploy and the operational views that I need to run this so that was 11 years about reference architectures yeah absolutely so you know they came with a full slate of reference architectures already the out there and ready to go that fit our needs so it's very very easy for us to integrate those into our recipes what do you guys think about all the multi vendor interoperability conversations that have been going on choice has been a big part of multi cloud in terms of you know customers want choice didn't you know they'll put a workload in the cloud that works but this notion of choice and interoperability is become a big conversation it is and I think our approach and that's why we talk to customers is let's let's speed and D risk of that decision making process and how do we do that because the interoperability is key you're not just putting it's not just a single vendor we're talking you know many many vendors I mean think about the average number of cloud application as a customer uses a business and enterprise business today you know it's it's above 30 it's it's skyrocketing and so what we do and we look at it from an Billee approach is how do things interoperate we test it out we validate it we build a reference architecture says these are the critical design elements now let's build one with aviatrix and show how this works with aviatrix and I think the the important part there though is the automation piece that we add to it invisibility so I think the visibility is what's what I see lack in cross industry today and the cloud needed that's been a big topic okay in terms of aviatrix as you guys see them coming in there one of the ones that are emerging and the new brands emerging with multi cloud you still got the old guard incumbent with huge footprints how our customers dealing with that that kind of component and dealing with both of them yeah I mean where we have customers that are ingrained with a particular vendor and you know we have partnerships with many vendors so our objective is to provide the solution that meets that client and you they all want multi vendor they all want interoperability correct all right so I got to ask you guys a question what we were defining day to operations what does that mean I mean you guys are looking at the big business and technical components of architecture what does day to Operations mean what's the definition of that yeah so I think from our perspective my experience we you know day to operations whether it's it's not just the you know the orchestration piece and setting up and let it a lot of automate and have some you know change control you're looking at this from a data perspective how do I support this ongoing and make it easy to make changes as we evolve that the the cloud is very dynamic the the nature of how the fast is expanding the number of features is astonishing trying to keep up to date with a number of just networking capabilities and services that are added so I think day to operation starts with a fundable understanding of you know building out supporting a customer's environments and making it the automation piece easy from from you know a distance I think yeah and you know taking that to the next level of being able to enable customers to have catalog items that they can pick and choose hey I need this network connectivity from this cloud location back to this on pram and being able to have that automated and provisioned just simply by ordering it for the folks watching out there guys take a minute to explain as you guys are in the trenches doing a lot of good work what are some of the engagement that you guys get into how does that progress what is the what's what happens there they call you up and say hey I need multi-cloud or you're already in there I mean take us through why how someone can engage to use a global si to come in and make this thing happen what's typical engagement look like yeah so from our perspective we typically have a series of workshops in a methodology that we kind of go along the journey number one we have a foundational approach and I don't mean foundation meaning the network foundation that's a very critical element we got a factor in security we've got to factor in automation so we think about foundation we do a workshop that starts with education a lot of times we'll go in and we'll just educate the customer what does VPC sharing you know what is a private link and asher how does that impact your business you know customers I want to share services out in an ecosystem with other customers and partners well there's many ways to accomplish that so our goal is to you know understand those requirements and then build that strategy with them thoughts Georgia yeah I mean I'm one of the guys that's down in the weeds making things happen so I'm not the guy on the front line interfacing with the customers every day but we have a similar approach you know we have a consulting practice that will go out and and apply their practices to see what those and when do you parachute in yeah and when I've been is I'm on the back end working with our offering development leads for the networking so we understand or seeing what customers are asking for and we're on the back end developing the solutions that integrate with our own offerings as well as enable other customers to just deploy quickly to meet their connectivity needs it so the patterns are similar right final question for you guys I want to ask you to paint a picture of what success looks like and you know the name customers didn't again reveal kind of who they are but what does success look like in multi-cloud as you as you paint a picture for the folks here and watching on the live stream it's someone says hey I want to be multi-cloud I got to have my operations agile I want full DevOps I want programmability security built in from day zero what does success look like yeah I think success looks like this so when you're building out a network the network is a harder thing to change than some other aspects of cloud so what we think is even if you're thinking about that second cloud which we have most of our customers are on to public clouds today they might be dabbling in is you build that network foundation at architecture that takes in consideration where you're going and so once we start building that reference architecture out that shows this is how to sit from a multi-cloud perspective not a single cloud and let's not forget our branches let's not forget our data centers let's not forget how all this connects together because that's how we define multi-cloud it's not just in the cloud it's on Prem and it's off Prem and so collectively I think the key is also is that we provide them an hld you got to start with a high level design that can be tweaked as you go through the journey but you got to give a solid structural foundation and that networking which we think most customers think as not not the network engineers but as an afterthought we want to make that the most critical element before you start the journey Jorge from your seed how do you success look for you so you know it starts out on these journeys often start out people not even thinking about what is gonna happen with what their network needs are when they start their migration journey to the cloud so I want this success to me looks like them being able to end up not worrying about what's happening in the network when they move to the cloud good guys great insight thanks for coming on share and pen I've got a round of applause the global system integrators [Applause] [Music] okay welcome back from the live feed I'm chef for with the q Steve Valenti CEO of aviatrix my co-host our next panel is the aviatrix certified engineer is also known as aces this is the folks that are certified their engineering they're building these new solutions please welcome Toby Foss from informatica Stacy linear from Teradata and Jennifer Reed with Victor Davis to the stage I was just gonna I was just gonna rip you guys see where's your jackets and Jen's got the jacket on okay good love the aviatrix aces pile of gear they're above the clouds story to new heights that's right so guys aviatrix aces love the name I think it's great certified this is all about getting things engineered so there's a level of certification I want to get into that but first take us through the day in the life of an ace and just to point out Stacey's a squad leader so he's like it Squadron Leader Roger and leader yeah Squadron Leader he's got a bunch of aces underneath him but share your perspective day-in-the-life Jennifer we'll start with you sure so I have actually a whole team that works for me both in the in the North America both in the US and in Mexico and so I'm really working to get them certified as well so I can become a squad leader myself but it's important because one of the the critical gaps that we've found is people having the networking background because they're you graduate from college and you have a lot of computer science background you can program you've got Python but networking in packets they just don't get and so just taking them through all the processes that it's really necessary to understand when you're troubleshooting is really critical mm-hm and because you're gonna get an issue where you need to figure out where exactly is that happening on the network you know is my my issue just in the V PC is and on the instant side is a security group or is it going on print and is this something actually embedded within Amazon itself I mean I should troubleshot an issue for about six months going back and forth with Amazon and it was the vgw VPN because they were auto-scaling on two sides and we ended up having to pull out the Cisco's and put in aviatrix so I could just say okay it's fixed and actually actually helped the application teams get to that and get it solved yeah but I'm taking a lot of junior people and getting them through that certification process so they can understand and see the network the way I see the network I mean look I've been doing this for 25 years when I got out when I went in the Marine Corps that's what I did and coming out the network is still the network but people don't get the same training they get they got in the 90s it's just so easy just write some software they work takes care of itself yes he'll be will good I'll come back to that I want to come back to that problem solve with Amazon but Toby I think the only thing I have to add to that is that it's always the network fault as long as I've been in never I've always been the network's fault and I'm even to this day you know it's still the network's fault and part of being a network guy is that you need to prove when it is and when it's not your fault and that means you need to know a little bit about a hundred different things to make that and now you've got a full stack DevOps you got to know a lot more times another 100 and these times are changing yeah they say you're Squadron Leader I get that right what is what is the squadron leader first can you describe what it is I think probably just leading all the network components of it but not they from my perspective when to think about what you ask them was it's about no issues and the escalation soft my day is a good outcome that's a good day it's a good day again every mission the Amazon this brings up a good point you know when you have these new waves come in you have a lot of new things new we use cases a lot of the finger-pointing it's that guys problem that girls problem so what how do you solve that and how do you get the young guns up to speed is there training is that this is where the certification comes in was where the certification is really going to come in I know when we we got together at reinvent one of the the questions that that we had with Steve and the team was what what should our certification look like you know she would just be teaching about what aviatrix troubleshooting brings to bear like what should that be like and I think Toby and I were like no no no that's going a little too high we need to get really low because the the better someone can get at actually understanding what actually happening in the network and and where to actually troubleshoot the problem how to step back each of those processes because without that it's just a big black box and they don't know you know because everything is abstracted in Amazon Internet and Azure and Google is substracted and they have these virtual gateways they have VPNs that you just don't have the logs on it's you just don't know and so then what tools can you put in front of them of where they can look because there are four logs well as long as they turned on the flow logs when they built it you know and there's like each one of those little things that well if they'd had decided to do that when they built it it's there but if you can come in later to really supplement that with training to actual troubleshoot and do a packet capture here as it's going through then teaching them how to read that even yeah Toby we were talking before he came on up on stage about your career you've been networking all your time and then you know you're now mentoring a lot of younger people how is that going because the people who come in fresh they don't have all the old war stories they don't know you talk about yeah that's never fault I walk in Mayr feet in the snow when I was your age I mean it's so easy now right they say what's your take on how you train the young piece so I've noticed two things one is that they are up to speed a lot faster in generalities of networking they can tell you what a network is in high school level now where I didn't learn that too midway through my career and they're learning it faster but they don't necessarily understand why it's that way here you know everybody thinks that it's always slash 24 for a subnet and they don't understand why you can break it down smaller why it's really necessary so the the ramp up speed is much faster for these guys that are coming in but they don't understand why and they need some of that background knowledge to see where it's coming from and why is it important and old guys that's where we thrive Jennifer you mentioned you got in from the Marines health spa when you got into networking how what was it like then and compare it now most like we've heard earlier static versus dynamic don't be static because back then you just said the network you got a perimeter yeah I know there was no such thing yeah no so back in the day I mean I mean we had banyan vines for email and you know we had token ring and I had to set up token ring networks and figure out why that didn't work because how many of things were actually sharing it but then actually just cutting fiber and running fiber cables and dropping them over you know shelters to plug them in and oh crap they swung it too hard and shattered it and how I gotta be great polished this thing and actually shoot like to see if it works I mean that was the network current five cat 5 cables to run an Ethernet you know and then from that just said network switches dumb switches like those were the most common ones you had then actually configuring routers and you know logging into a Cisco router and actually knowing how to configure that and it was funny because I had gone all the way up and was a software product manager for a while so I've gone all the way up the stack and then two and a half three years ago I came across to to work with entity group that became Victor Davis but we went to help one of our customers Avis and it was like okay so we need to fix the network okay I haven't done this in 20 years but all right let's get to it you know because it really fundamentally does not change it's still the network I mean I've had people tell me well you know when we go to containers we will not have to worry about the network and I'm like yeah you don't I do and then with this with and programmability is it really interesting so I think this brings up the certification what are some of the new things that people should be aware of that come in with the aviatrix ace certification what are some of the highlights can you guys share some of the some of the highlights around the certifications I think some of the importance is that it's it doesn't need to be vendor specific for network generality or basic networking knowledge and instead of learning how Cisco does something or how Palo Alto does something we need to understand how and why it works as a basic model and then understand how each vendor has gone about that problem and solved it in a general that's true in multi cloud as well you can't learn how cloud networking works without understanding how AWS integer and GCP are all slightly the same but slightly different and some things work and some things don't I think that's probably the number one take I think having a certification across clouds is really valuable because we heard the global s eyes cover the business issues what does it mean to do that is it code is that networking is the configuration is that aviatrix what is the I mean obviate races the ACE certifications but what is it about the multi cloud that makes it multi networking and multi vendor easy answer is yes so you got to be a general let's go to your hands and all you have to be it takes experience because it's every every cloud vendor has their own certification whether that is ops and [Music] advanced networking and advanced security or whatever it might be yeah they can take the test but they have no idea how to figure out what's wrong with that system and the same thing with any certification but it's really getting your hands in there and actually having to troubleshoot the problems you know actually work the problem you know and calm down it's going to be okay I mean because I don't know how many calls I've been on or even had aviatrix join me on it's like okay so everyone calm down let's figure out what's happening it's like we've looked at that screen three times looking at it again it's not gonna solve that problem right but at the same time you know remaining calm but knowing that it really is I'm getting a packet from here to go over here it's not working so what could be the problem you know and actually stepping them through those scenarios but that's like you only get that by having to do it you know and seeing it and going through it and then I have a question so we you know I just see it we started this program maybe six ago we're seeing a huge amount of interest I mean we're oversubscribed on all the training sessions we've got people flying from around the country even with coronavirus flying to go to Seattle to go to these events were oversubscribed good is that watching leader would put there yeah is that something that you see in your organization's are you recommending that to people do you see I mean I'm just I guess I'm surprised I'm not surprised but I'm really surprised by the demand if you would of this multi-cloud network certification because it really isn't anything like that is that something you guys can comment on or do you see the same things in your organization's I see from my side because we operate in the multi cloud environment so it really helps and it's beneficial for us yeah I think I would add that uh networking guys have always needed to use certifications to prove that they know what they know right it's not good enough to say yeah I know IP addresses or I know how a network works and a couple little check marks or a little letters by your name helps give you validity um so even in our team we can say hey you know we're using these certifications to know that you know enough of the basics and enough of the understandings that you have the tools necessary right so I guess my final question for you guys is why an eighth certification is relevant and then second part is share with the livestream folks who aren't yet a certified or might want to jump in to be AVH or certified engineers why is it important so why is it relevant and why should someone want to be an ace-certified I'm used to write engineer I think my view is a little different I think certification comes from proving that you have the knowledge not proving that you get a certification to get know I mean they're backwards so when you've got the training in the understanding and the you use that to prove and you can like grow your certification list with it versus studying for a test to get a certification and have no understanding of ok so that who is the right person that look at this is saying I'm qualified is it a network engineer is it a DevOps person what's your view you know is it a certain you know I think cloud is really the answer it's the as we talked like the edge is getting eroded so is the network initially eating eroded we're getting more and more of some network some DevOps some security lots and lots of security because network is so involved in so many of them that it's just the next progression I would say I expand that to more automation engineers because we have those nails probably extended as well well I think that the training classes themselves are helpful especially the entry-level ones for people who may be quote-unquote cloud architects but have never done anything and networking for them to understand why we need those things to really work whether or not they go through to eventually get a certification is something different but I really think fundamentally understanding how these things work it makes them a better architect makes some better application developer but even more so as you deploy more of your applications into the cloud really getting an understanding even from our people who have tradition down on Prem networking they can understand how that's going to work in the cloud - well I know we've got just under 30 seconds left but I want to get one more question and just one more for the folks watching that are you maybe younger that don't have that networking training from your experiences each of you can answer why is it should they know about networking what's the benefit what's in it for them motivate them share some insights and why they should go a little bit deeper in networking Stacy we'll start with you we'll go down let's say it's probably fundamental right if you want to deliver solutions networking use the very top I would say if you fundamental of an operating system running on a machine how those machines talk together as a fundamental change is something that starts from the base and work your way up right well I think it's a challenge because you you've come from top-down now you're gonna start looking from bottom-up and you want those different systems to cross communicate and say you built something and you're overlapping IP space not that that doesn't happen but how can I actually make that still operate without having to reappear e-platform it's like those challenges like those younger developers or sis engineers can really start to get their hands around and understand those complexities and bring that forward in their career they got to know the pilot pipes are working and some plumbing that's right works at how to code it that's right awesome thank you guys for great insights ace certain babies you're certified engineers also known as aces give a round of applause thank you okay all right that concludes my portion thank you Steve thanks for have Don thank you very much that was fantastic everybody round of applause for John for you yeah so great event great event I'm not going to take long we've got we've got lunch outside for that for the people here just a couple of things just call to action right so we saw the Aces you know for those of you out on the stream here become a certified right it's great for your career it's great for not knowledge is is fantastic it's not just an aviatrix thing it's gonna teach you about cloud networking multi-cloud networking with a little bit of aviatrix exactly what the cisco CCIE program was for IP network that type of the thing that's number one second thing is is is is learn right so so there's a there's a link up there for the four to join the community again like I started this this is a community this is the kickoff to this community and it's a movement so go to what a v8 community a bh6 comm was starting a community at multi cloud so you know get get trained learn I'd say the next thing is we're doing over a hundred seminars in across the United States and also starting into Europe soon will come out and will actually spend a couple hours and talk about architecture and talk about those beginning things for those of you on the you know on the livestream in here as well you know we're coming to a city near you go to one of those events it's a great way to network with other people that are in the industry as well as start to learn and get on that multi-cloud journey and then I'd say the last thing is you know we haven't talked a lot about what aviatrix does here and that's intentional we want you you know leaving with wanting to know more and schedule get with us in schedule a multi our architecture workshop session so we we sit out with customers and we talk about where they're at in that journey and more important where they're going and to find that end state architecture from networking compute storage everything and everything you heard today every panel kept talking about architecture talking about operations those are the types of things that we saw we help you cook define that canonical architecture that system architecture that's yours so for so many of our customers they have three by five plotted lucid charts architecture drawings and it's the customer name slash aviatrix arc network architecture and they put it on their whiteboard that's what what we and that's the most valuable thing they get from us so this becomes their 20-year network architecture drawing that they don't do anything without talking to us and look at that architecture that's what we do in these multi hour workshop sessions with customers and that's super super powerful so if you're interested definitely call us and let's schedule that with our team so anyway I just want to thank everybody on the livestream thank everybody here hopefully it was it was very useful I think it was and joined the movement and for those of you here join us for lunch and thank you very much [Applause] [Music] [Applause] [Music] you