>>live from Stanford University. It's the queue covering Stanford women in data science 2020. Brought to you by Silicon Angle Media. >>Hi! And welcome to the Cube. I'm your host, Sonia, to guard. And we're live at Stanford University covering Woods Women in Data Science Conference The fifth annual one And joining us today is Daphne Koller, who is the co founder who sorry is the CEO and founder of In Citro that Daphne. Welcome to the Cube. >>Nice to be here, Sonia. Thank you for having me. So >>tell us a little bit about in Citro how you how you got founded and more about your >>role. So I've been working in the intersection of machine learning and biology and health for quite a while, and it was always a bit of an interesting journey and that the data sets were quite small and limited. We're now in a different world where there's tools that are allowing us to create massive biological data sense that I think can help us solve really significant societal problems. And one of those problems that I think is really important is drug discovery and development, where despite many important advancements, the costs just keep going up and up and up. And the question is, can we use machine learning to solve that problem >>better? And you talk about this more in your keynote, so give us a few highlights of what you talked about. So in the last, you can think of >>drug discovery development in the last 50 to 70 years as being a bit of a glass half full glass, half empty. The glass half full is the fact that there's diseases that used to be a death sentence or of sentenced, a lifelong of pain and suffering that >>are now >>addressed by some of the modern day medicines. And I think that's absolutely amazing. The >>other side of >>it is that the cost of developing new drugs has been growing exponentially and what's come to be known as the Rooms law being the inverse of Moore's law, which is the one we're all familiar with because the number of drugs approved per 1,000,000,000 U. S. Dollars just keeps going down exponentially. So the question is, can we change that curve? >>And you talked in your keynote about the interdisciplinary culture to tell us more about that? I think in >>order to address some of the critical problems that we're facing. One needs to really build a culture of people who work together at from different disciplines, each bringing their own insights and their own ideas into the mix. So and in Citro, we actually have a company. That's half life scientists, many of whom are producing data for the purpose of driving machine learning models and the other Halford machine learning people in data scientists who are working on those. But it's not a handoff where one group produces that they then the other one consumes and interpreted. But really, they start from the very beginning to understand. What are the problems that one could solve together? How do you design the experiment? How do you build the model and how do you derive insights from that that can help us make better medicines for people? >>And, um, I also wanted to ask you the you co founded coursera, so tell us a little bit more about that platform. So I found that >>coursera as a result of work that I've been doing at Stanford, working on how technology can make education better and more accessible. This was a project that I did here, number of my colleagues as well. And at some point in the fall of 2011 there was an experiment of Let's take some of the content that we've been we've been developing within within Stanford and put it out there for people to just benefit from, and we didn't know what would happen. Would it be a few 1000 people, but within a matter of weeks with minimal advertising Other than one New York Times article that went viral, we had 100,000 people in each of those courses. And that was a moment in time where, you know, we looked at it at this and said, Can we just go back to writing more papers or is there an incredible opportunity to transform access to education to people all over the world? And so I ended up taking a what was supposed to be to really absence from Stanford to go and co found coursera, and I thought I'd go back after two years, but the But at the end of that two year period, the there was just so much more to be done and so much more impact that we could bring to people all over the world, people of both genders, people of different social economic status, every single country around the world. We just felt like this was something that I couldn't not dio. >>And how did you Why did you decide to go from an educational platform to then going into machine learning and biomedicine? >>So I've been doing Corsair for about five years in 2016 and the company was on a great trajectory. But it's primarily >>a >>a content company, and around me, machine learning was transforming the world, and I wanted to come back and be part of that. And when I looked around, I saw machine learning being applied to e commerce and the natural language and to self driving cars. But there really wasn't a lot of impact being made on the life science area. I wanted to be part of making that happen, partly because I felt like coming back to your earlier comment that in order to really have that impact, you need to have someone who speaks both languages. And while there's a new generation of researchers who are bilingual in biology and machine learning, there's still a small group in there, very few of those in kind of my age cohort and I thought that I would be able to have a real impact by bullying company in the space. >>So it sounds like your background is pretty varied. What advice would you give to women who are just starting college now who may be interested in the similar field? Would you tell them they have to major in math? Or or do you think that maybe, like there's some other majors that may be influential as well? I think >>there is a lot of ways to get into data science. Math is one of them. But there's also statistics or physics. And I would say that especially for the field that I'm currently in, which is at the intersection of machine learning data science on the one hand, and biology and health on the other one can, um, get there from biology or medicine as well. But what I think is important is not to shy away from the more mathematically oriented courses in whatever major you're in, because that foundation is a really strong one. There is ah lot of people out there who are basically lightweight consumers of data science, and they don't really understand how the methods that they're deploying, how they work and that limits thumb in their ability to advance the field and come up with new methods that are better suited, perhaps, of the problems of their tackling. So I think it's totally fine. And in fact, there's a lot of value to coming into data science from fields other than now third computer science. But I think taking courses in those fields, even while you're majoring in whatever field you're interested in, is going to make you a much better person who lives at that intersection. >>And how do you think having a technology background has helped you in in founding your companies and has helped you become a successful CEO in companies >>that are very strongly R and D, focused like like in Citro and others? Having a technical co founder is absolutely essential because it's fine to have and understanding of whatever the user needs and so on and come from the business side of it. And a lot of companies have a business co founder. But not understanding what the technology can actually do is highly limiting because you end up hallucinating. Oh, if we could only do this and that would be great. But you can't and people end up often times making ridiculous promises about what's technology will or will not do because they just don't understand where the land mines sit. And, um, and where you're going to hit reels, obstacles in the path. So I think it's really important to have a strong technical foundation in these companies. >>And that being said, Where do you see in Teacher in the future? And how do you see it solving, Say, Nash, that you talked about in your keynote. >>So we hope that in Citro will be a fully integrated drug discovery and development company that is based on a completely different foundation than a traditional pharma company where they grew up. In the old approach of that is very much a bespoke scientific um, analysis of the biology of different diseases and then going after targets are ways of dealing with the disease that are driven by human intuition. Where I think we have the opportunity to go today is to build a very data driven approach that collects massive amounts of data and then let analysis of those data really reveal new hypotheses that might not be the ones that accord with people's preconceptions of what matters and what doesn't. And so hopefully we'll be able to overtime create enough data and applying machine learning to address key bottlenecks in the drug discovery development process that we can bring better drugs to people, and we can do it faster and hopefully it much lower cost. >>That's great. And you also mention in your keynote that you think the 20 twenties is like a digital biology era, so tell us more about that. So I think if >>you look, if you take a historical perspective on science and think back, you realize that there's periods in history where one discipline has made a tremendous amount of progress in relatively short amount of time because of a new technology or a new way of looking at things in the 18 seventies, that discipline was chemistry with the understanding of the periodic table, and that you actually couldn't turn lead into gold in the 19 hundreds. That was physics with understanding the connection between matter and energy in between space and time. In the 19 fifties that was computing where silicon chips were suddenly able to perform calculations that up until that point, only people have been able to >>dio. And then in 19 nineties, >>there was an interesting bifurcation. One was three era of data, which is related to computing but also involves elements, statistics and optimization of neuroscience. And the other one was quantitative biology. In which file do you move from a descriptive signs of taxonomy izing phenomenon to really probing and measuring biology in a very detailed on high throughput way, using techniques like micro arrays that measure the activity of 20,000 genes at once, or the human genome sequencing of the human genome and many others. But >>these two fields kind of >>evolved in parallel, and what I think is coming now, 30 years later, is the convergence of those two fields into one field that I like to think of a digital biology where we are able using the tools that have and continue to be developed, measure biology, an entirely new levels of detail, of fidelity of scale. We can use the techniques of machine learning and data signs to interpret what we're seeing and then use some of the technologies that are also emerging to engineer biology to do things that it otherwise wouldn't do. And that will have implications and bio materials in energy and the environment in agriculture. And I think also in human health. And it's a incredibly exciting space toe to be in right now, because just so much is happening in the opportunities to make a difference and make the world a better place or just so large. >>That sounds awesome. Stephanie. Thank you for your insight. And thanks for being on the Cube. Thank you. I'm Sonia. Taqueria. Thanks for watching. Stay tuned for more. Okay? Great. Yeah, yeah, yeah.

>>live from Stanford University. It's the queue covering Stanford women in Data Science 2020. Brought to you by Silicon Angle Media >>and welcome to the Cube. I'm your host Sonia category, and we're live at Stanford University, covering the fifth annual Woods Women in Data Science conference. Joining us today is Tilapia Williams, who's the associate professor of mathematics at Harvey Mudd College and host of Nova Wonders at PBS to leave a welcome to the Cappy to be here. Thanks for having me. So you have a lot of rules. So let's first tell us about being an associate professor at Harvey Mudd. >>Yeah, I've been at Harvey Mudd now for 11 years, so it's been really a lot of fun in the math department, but I'm a statistician by training, so I teach a lot of courses and statistics and data science and things like that. >>Very cool. And you're also a host of API s show called Novo Wonders. >>Yeah, that came about a couple of years ago. Folks at PBS reached out they had seen my Ted talk, and they said, Hey, it looks like you could be fund host of this science documentary shows So, Nova Wonders, is a six episode Siri's. It kind of takes viewers on a journey of what the cutting edge questions and science are. Um, so I got to host the show with a couple other co host and really think about like, you know, what are what are the animals saying? And so we've got some really fun episodes to do. What's the universe made of? Was one of them what's living inside of us. That was definitely a gross win. Todo figure out all the different micro organisms that live inside our body. So, yeah, it's been funded in hopes that show as well. >>And you talk about data science and AI and all that stuff on >>Yeah. Oh, yeah, yeah, one of the episodes. Can we build a Brain was dealt with a lot of data, big data and artificial intelligence, and you know, how good can we get? How good can computers get and really sort of compared to what we see in the movies? We're a long way away from that, but it seems like you know we're getting better every year, building technology that is truly intelligent, >>and you gave a talk today about mining for your own personal data. So give us some highlights from your talk. Yeah, >>so that talks sort of stemmed out of the Ted talk that I gave on owning your body's data. And it's really challenging people to think about how they can use data that they collect about their bodies to help make better health decisions on DSO ways that you can use, like your temperature data or your heart rate. Dina. Or what is data say over time? What does it say about your body's health and really challenging the audience to get excited about looking at that data? We have so many devices that collect data automatically for us, and often we don't pause on enough to actually look at that historical data. And so that was what the talk was about today, like, here's what you can find when you actually sit down and look at that data. >>What's the most important data you think people should be collecting about themselves? >>Well, definitely not. Your weight is. I don't >>want to know what that >>is. Um, it depends, you know, I think for women who are in the fertile years of life taking your daily waking temperature can tell you when your body's fertile. When you're ovulating, it can. So that information could give women during that time period really critical information. But in general, I think it's just a matter of being aware of of how your body is changing. So for some people, maybe it's your blood pressure or your blood sugar. You have high blood pressure or high blood sugar. Those things become really critical to keep an eye on. And, um, and I really encourage people whatever data they take, too, the active in the understanding of an interpretation of the data. It's not like if you take this data, you'll be healthy radio. You live to 100. It's really a matter of challenging people to own the data that they have and get excited about understanding the data that they are taking. So >>absolutely put putting people in charge of their >>own bodies. That's >>right. >>And actually speaking about that in your Ted talk, you mentioned how you were. Your doctor told you to have a C section and you looked at the data and he said, No, I'm gonna have this baby naturally. So tell us more about that. >>Yes, you should always listen to your medical pressures. But in this case, I will say that it was It was definitely more of a dialogue. And so I wasn't just sort of trying to lean on the fact that, like, I have a PhD in statistics and I know data, he was really kind of objectively with the on call doctor at the time, looking at the data >>and talking about it. >>And this doctor was this is his first time seeing me. And so I think it would have been different had my personal midwife or my doctor been telling me that. But this person would have only looked at this one chart and was it was making a decision without thinking about my historical data. And so I tried to bring that to the conversation and say, like, let me tell you more about you know, my body and this is pregnancy number three like, here's how my body works. And I think this person in particular just wasn't really hearing any of that. It was like, Here's my advice. We just need to do this. I'm like, >>Oh, >>you know, and so is gently as possible. I tried to really share that data. Um, and then it got to the point where it was sort of like either you're gonna do what I say or you're gonna have to sign a waiver. And we were like, Well, to sign the waiver that cost quite a buzz in the hospital that day. But we came back and had a very successful labor and delivery. And so, yeah, >>I think >>that at the time, >>But, >>you know, with that caveat that you should listen to what, your doctors >>Yeah. I mean, there's really interesting, like, what's the boundary between, Like what the numbers tell you and what professional >>tells me Because I don't have an MD. Right. And so, you know, I'm cautious not to overstep that, but I felt like in that case, the doctor wasn't really even considering the data that I was bringing. Um, I was we were actually induced with our first son, but again, that was more of a conversation, more of a dialogue. Here's what's happening here is what we're concerned about and the data to really back it up. And so I felt like in that case, like Yeah, I'm happy to go with your suggestion, but I could number three. It was just like, No, this isn't really >>great. Um, so you also wrote a book called Power In Numbers. The Rebel Women of Mathematics. So what inspired you to write this book? And what do you hope readers take away from it? >>A couple different things. I remember when I saw the movie hidden figures. And, um, I spent three summers at NASA working at JPL, the Jet Propulsion Laboratory. And so I had this very fun connection toe, you know, having worked at NASA. And, um, when this movie came out and I'm sitting there watching it and I'm, like ball in just crying, like I didn't know that there were black women who worked at NASA like, before me, you know, um and so it felt it felt it was just so transformative for me to see these stories just sort of unfold. And I thought, like, Well, why didn't I learn about these women growing up? Like imagine, Had I known about Katherine Johnsons of the world? Maybe that would have really inspired Not just me, but, you know, thinking of all the women of color who aren't in mathematics or who don't see themselves working at at NASA. And so for me, the book was really a way to leave that legacy to the generation that's coming up and say, like, there have been women who've done mathematics, um, and statistics and data science for years, and they're women who are doing it now. So a lot of the about 1/3 of the book are women who were still here and, like, active in the field and doing great things. And so I really wanted to highlight sort of where we've been, where we've been, but also where we're going and the amazing women that are doing work in it. And it's very visual. So some things like, Oh my gosh, >>women in math >>It is really like a very picturesque book of showing this beautiful images of the women and their mathematics and their work. And yes, I'm really proud of it. >>That's awesome. And even though there is like greater diversity now in the tech industry, there's still very few African American women, especially who are part of this industry. So what advice would you give to those women who who feel like they don't belong. >>Yeah, well, a they really do belong. Um, and I think it's also incumbent of people in the industry to sort of recognize ways that they could be advocate for women, and especially for women of color, because often it takes someone who's already at the table to invite other people to the table. And I can't just walk up like move over, get out the way I'm here now. But really being thoughtful about who's not representative, how do we get those voices here? And so I think the onus is often mawr on. People who occupy those spaces are ready to think about how they can be more intentional in bringing diversity in other spaces >>and going back to your talk a little bit. Um uh, how how should people use their data? >>Yeah, so I mean, I think, um, the ways that we've used our data, um, have been to change our lifestyle practices. And so, for example, when I first got a Fitbit, um, it wasn't really that I was like, Oh, I have a goal. It was just like I want something to keep track of my steps And then I look at him and I feel like, Oh, gosh, I didn't even do anything today. And so I think having sort of even that baseline data gave me a place to say, Okay, let me see if I hit 10 stuff, you know, 10,000 >>steps in a day or >>and so, in some ways, having the data allows you to set goals. Some people come in knowing, like, I've got this goal. I want to hit it. But for me, it was just sort of like, um and so I think that's also how I've started to use additional data. So when I take my heart rate data or my pulse, I'm really trying to see if I can get lower than how it was before. So the push is really like, how is my exercise and my diet changing so that I can bring my resting heart rate down? And so having the data gives me a gold up, restore it, and it also gives me that historical information to see like, Oh, this is how far I've come. Like I can't stop there, you know, >>that's a great social impact. >>That's right. Yeah, absolutely. >>and, um, Do you think that so in terms of, like, a security and privacy point of view, like if you're recording all your personal data on these devices, how do you navigate that? >>Yeah, that's a tough one. I mean, because you are giving up that data privacy. Um, I usually make sure that the data that I'm allowing access to this sort of data that I wouldn't care if it got published on the cover of you know, the New York Times. Maybe I wouldn't want everyone to see what my weight is, but, um, and so in some ways, while it is my personal data, there's something that's a bit abstract from it. Like it could be anyone's data as opposed to, say, my DNA. Like I'm not going to do a DNA test. You know, I don't want my data to be mapped it out there for the world. Um, but I think that that's increasingly become a concern because people are giving access to of their information to different companies. It's not clear how companies would use that information, so if they're using my data to build a product will make a product better. You know we don't see any world from that way. We don't have the benefit of it, but they have access to our data. And so I think in terms of data, privacy and data ethics, there's a huge conversation to have around that. We're only kind >>of at the beginning of understanding what that is. Yeah, >>well, thank you so much for being on the Cube. Really having you here. Thank you. Thanks. So I'm Sonia to Gary. Thanks so much for watching the cube and stay tuned for more. Yeah, yeah, yeah.

>>live from Stanford University. It's the queue covering Stanford women in data science 2020. Brought to you by Silicon Angle Media. >>Yeah, yeah, and welcome to the Cube. I'm your host Sonia Category and we're live at Stanford University, covering the fifth annual Woods Women in Data Science Conference. Joining us today is new Sha Ajami, who's the director of urban water policy for Stanford. You should welcome to the Cube. Thank you for having me. Absolutely. So tell us a little bit about your role. So >>I directed around water policy program at Stanford. We focused on building solutions for resilient cities to try to use data science and also the mathematical models to better understand how water use is changing and how we can build a future cities and infrastructure to address the needs of the people in the US, in California and across the world. >>That's great. And you're gonna give a talk today about how to build water security using big data. So give us a preview of your talk. >>Sure. So the 20th century water infrastructure model was very much of a >>top down model, >>so we built solutions or infrastructure to bring water to people, but people were not part of the loop. They were not the way that they behaved their decision making process. What they used, how they use it wasn't necessarily part of the process and the assume. There's enough water out there to bring water to people, and they can do whatever they want with it. So what we're trying to do is you want to change this paradigm and try to make it more bottom up at to engage people's decision making process and the uncertainty associated with that as part of the infrastructure planning process. Until I'll be talking, I'll talk a little bit about that. >>And where is the most water usage coming from? So, >>interestingly enough, in developed world, especially in the in the western United States, 50% of our water is used outdoors for grass and outdoor spacing, which we don't necessarily are dependent on. Our lives depend on it. I'll talk about the statistics and my talk, but grass is the biggest club you're going in the US while you're not really needing it for food consumption and also uses four times more water >>than than >>corn, which is which is a lot of water. And in California alone, if you just think about some of the spaces that we have grass or green spaces, we have our doors in the in. The in the malls are institutional buildings or different outdoor spaces. We have some of that water. If we can save, it can provide water for about a 1,000,000 or two million people a year. So that's a lot of water that we can be able to we can save and use, or you are actually a repurpose for needs that you really half. >>So does that also boil down to like people of watering their own lawns? Or is the problem for a much bigger grass message? >>Actually, interestingly enough, that's only 10% of that water out the water use. The rest of it is actually the residential water use, which is what you and I, the grass you and I have in our backyard and watering it so that water is even more than that amount that I mentioned. So we use a lot of water outdoors and again. Some of these green spaces are important for community building for making sure everybody has access to green spaces and people. Kids can play soccer or play outdoors, but really our individual lawns and outdoor spaces. If there are not really a native you know landscaping, it's not something that views enough to justify the amount of water you use for that purpose. >>So taking longer showers and all the stuff is very minimal compared to no, not >>at all. Sure, those are also very, very important. That's another 50% of our water. They're using that urban areas. It is important to be mindful the baby wash dishes. Maybe take shower the baby brush rt. They're not wasting water while you're doing that. And a lot of other individual decisions that we make that can impact water use on a daily basis. >>Right, So So tell us a little bit more about right now in California, We just had a dry February was the 1st 150 years, and you know, this is a huge issue for cities, agriculture and for potential wildfires. So tell us about your opinion about that. So, >>um, the 20th century's infrastructure model I mentioned at the beginning One of the flaws in that system is that it assumes that we will have enough snow in the mountains that would melt during the spring and summer time and would provide us water. The problem is, climate change has really, really impacted that assumption, and now you're not getting as much snow, which is comes back to the fact that this February we have not received any snow. We're still in the winter and we have spring weather and we don't really have much snow on the mountain. Which means that's going to impact the amount of water we have for summer and spring time this year. We had a great last year. We got enough water in our reservoirs, which means that you can potentially make it through. But then you have consecutive years that are dry and they don't receive a lot of water precipitation in form of snow or rain. That will become a very problematic issue to meet future water demands in California. >>And do you think this issue is along with not having enough rainfall, but also about how we store water, or do you think there should be a change in that policy? >>Sure, I think that it definitely has something also in the way we store water and be definitely you're in the 21st century. We have different problems and challenges. It's good to think about alternative ways off a storing water, including using groundwater sources. Groundwater as a way off, storing excess water or moving water around faster and making sure we use every drop of water that falls on the ground and also protecting our water supplies from contamination or pollution. >>And you see it's ever going to desalination or to get clean water. So, interestingly >>enough, I think desalination definitely has worth in other parts of the world, and then they have. Then you have smaller population or you have already tapped out of all the other options that are available to you. Desalination is expensive. Solution costs a lot of money to build this infrastructure and also again depends on you know, this centralized approach that we will build something and provide resources to people from from that location. So it's very costly to build this kind of solutions. I think for for California we still have plenty of water that we can save and repurpose, I would say, and also we still can do recycling and reuse. We can capture our stone water and reuse it, so there's so many other, cheaper, more accessible options available before you go ahead and build a desalination plants >>and you're gonna be talking about sustainable water resource management. So tell us a little bit more about that, too. So the thing with >>water mismanagement and occasionally I use also the word like building resilient water. Future is all about diversifying our water supply and being mindful of how they use our water, every drop of water that use its degraded on. It needs to be cleaned up and put back in the environment, so it always starts from the bottom. The more you save, the less impact you have on the environment. The second thing is you want to make sure every trouble wanted have used. We can use it as many times possible and not make it not not. Take it, use it, lose its right away, but actually be able to use it multiple times for different purposes. Another point that's very important, as actually majority of the water they've used on a daily basis is it doesn't need to be extremely clean drinking water quality. For example, if you tell someone that you're flushing down our toilets. Drinkable water would surprise you that we would spend this much time and resources and money and energy to clean that water to flush it down the toilet video using it. So So basically rethinking the way we built this infrastructure model is very important, being able to tailor water to the needs that we have and also being mindful of Have you use that resource? >>So is your research focus mainly on California or the local community? We actually >>are solutions that we built on our California focus. Actually, we try to build solutions that can be easily applied to different places. Having said that, because you're working from the bottom up, wavy approach water from the bottom up, you need to have a local collaboration and local perspective to bring to their to this picture on. A lot of our collaborators have been so far in California, we have had data from them. We were able to sort of demonstrate some of the assumptions we had in California. But we work actually all over the world. We have collaborators in Europe in Asia and they're all trying to do the same thing that we dio on. You're trying to sort of collaborate with them on some of the projects in other parts of the world. >>That's awesome. So going forward, what do you hope to see with sustainable water management? So, to >>be honest with you, I would often we think about technology as a way that would solve all our problems and move us out of the challenges we have. I would say technology is great, but we need to really rethink the way we manager resource is on the institutions that we have on there. We manage our data and information that we have. And I really hope that became revolutionized that part of the water sector and disrupt that part because as we disrupt this institutional part >>on the >>system, provide more system level thinking to the water sector, I'm hoping that that would change the way we manage our water and then actually opens up space for some of these technologies to come into play as >>we go forward. That's awesome. So before we leave here, you're originally from Tehran. Um and and now you're in this data science industry. What would you say to a kid who's abroad, who wants to maybe move here and have a career in data science? >>I would say Study hard, Don't let anything to disk or do you know we're all equal? Our brains are all made the same way. Doesn't matter what's on the surface. So, um so I and encourage all the girls study hard and not get discouraged and fail as many times as you can, because failing is an opportunity to become more resilient and learn how to grow. And, um and I have, and I really hope to see more girls and women in this in these engineering and stem fields, to be more active on, become more prominent. >>Have you seen a large growth within the past few years? Definitely, >>the conversation is definitely there, and there are a lot more women, and I love how Margot and her team are sort of trying to highlight the number of people who are out there. And working on these issues because that demonstrates that the field wasn't necessarily empty was just not not highlighted as much. So for sure, it's very encouraging to see how much growth you have seen over the years for sure >>you shed. Thank you so much. It's really inspiring all the work you do. Thank you for having me. So no, Absolutely nice to meet you. I'm Senator Gary. Thanks for watching the Cube and stay tuned for more. Yeah, yeah, yeah.

>> Reporter: Live from Stanford University, it's theCUBE, covering Stanford Women in Data Science 2020. Brought to you by SiliconANGLE media. >> Hi, and welcome to theCUBE. I'm your host, Sonia Tagare, and we're live at Stanford University covering the fifth annual WiDs, Women in Data Science conference. Joining us today is Emily Glassberg Sands, the Head of Data Science at Coursera, Emily, welcome to theCUBE. >> Thanks, so great to be on. >> So, tell us a little bit more about what you do at Coursera. >> Yeah, absolutely, so Coursera is the world's largest platform for higher education. We partner with about 160 universities and 20 industry partners and we provide top learning content from data science to child nutrition to about 50 million learners around the world. I lead the end to end data team so spanning data engineering, data science and machine learning. >> Wow, and we just had Daphne Koller on earlier this morning who is the co-founder of Coursera and she's also the one who hired you. >> Yeah. >> So tell us more about that relationship. >> Well, I love Daphne, I think the world of her, as I will talk about shortly, she actually didn't hire me from the start. The first answer I got one from Coursera was a no, that the company wasn't quite ready for someone who wasn't a full blown coder. But I eventually talked to her into bringing me on board, and she's been an inspiration ever since. I think one of my first memories of Daphne was when she was painting the vision of what's possible with online education, and she said, "think about the first movie." The first movie was literally just filming a play on stage. You'll appreciate this, given your background in film, and then fast forward to today and think about what's possible in movies that could never be possible on the brick-and-mortar stage. And the analog she was creating was the first MOOC, the first Massive Open Online Course was very simply filming a professor in a classroom. But she was thinking forward to today and tomorrow and five years from now, and what's possible in terms of how data and technology can transform, how educators teach and how learners learn. >> That's very cool. So, how has Coursera changed from when she started it to now? >> So, it's evolved a lot. So, I've been at Coursera about six years, when I joined the company, it had less than 50 people. Today we're 10 times that size, we have 500. I think there have been obviously dramatic growth in the platform over all the three main changes to our business model. The first is we've moved from partnering exclusively with universities to recognizing that actually, a lot of the most important education for folks in the labor market is being taught within companies. So, Google is super incentivized to train people in Google Cloud, Amazon and AWS. Folks need to learn Tableau and a whole host of other software's. So, we've expanded to including education that's provided not just by top institutions like Stanford, but also by top institutions that are companies like Amazon and Google. The second big change is we've recognized that while for many learners and individual course or a MOOC is sufficient, some learners need access to full degree, a diploma bearing credential. So we've moved to the degree space we now have 14 degrees live on the platform masters in computer science and data science but also in business, accounting, and so on. And the third major changes, I think just sort of as the world has evolved to recognize that folks need to be learning throughout their lives. There's also general consensus that it's not just on the individuals to learn, but also on their companies to train them and governments as well, and so we launched Coursera enterprise, which is about providing learning content through employers and through governments so we can reach a wider swath of individuals who might not be able to afford it themselves. >> And how are you able to use data science to track individual, user preferences and user behavior? >> Yeah, that's a great question so you can imagine right? 50 million learners, they're from almost every country in the world from a range of different backgrounds have a bunch of different goals, And so I think what you're getting out is that so much of creating the right learning experience for each person is about personalizing that experience. And we personalized throughout the learner journey so in discovery up-front, when you first joined the platform, we ask you, what's your career goal? What role are you in today? And then we help you find the right content to close the gap. As you're moving through courses we predict whether or not you need some additional support. Whether it's a fully automated intervention like a behavioral nudge, emphasizing growth mindset, or a pedagogical nudge like recommending the right review material and provide it to you, and then we also do the same to accelerate support staff on campus. So, we identify for each individual what type of human touch might they need, and we serve up to support staff recommendations for who they should reach out to, whether it's a counselor reaching out to degree student who hasn't logged in for a while, or a TA reaching out to a degree student who's struggling with an assignment. So, data really powers all of that, understanding someone's goals, their backgrounds, the content that's going to close the gap, as well as understanding where they need additional support and what type of help we can provide. >> And how are you able to track this data, are you using AV testing? >> Yeah, great question, so the, we call it a venting level data, which basically tracks what every learner is doing as they're moving through the platform. And then we use AV testing to understand the influence of kind of our big feature. So, say we roll out a new search ranking algorithm or a new learning experience we would AV-Test that, yes to understand how learners in the new variant compared to learners in the old variant. But for many of our machine learn systems, we're actually doing more of a multi-armed bandit approach where on the margin, we're changing a little bit the experience people have to understand what effect that has on their downstream behavior, separate from this mass hold-in or hold-out AV-Test. >> And so today, you're giving a talk about Coursera's latest data products so give us a little insight about that. >> So, I'm covering three data products that we've launched over the last couple of years. The first two are oriented around really helping learners be successful in the learning experience. So the first is predicting when learners are going to need additional nudges and intervening in fully automated ways to get them back on track. The second is about identifying learners who need human support and serving up really easily interpretable insights to support staff so they can reach out to the right learner with the right help. And then the third is a little bit different. It's about once learners are out in the labor market, how can they credibly signal what they know, so that they can be rewarded for that learning on the job. And this is a product called skill scoring, where we're actually measuring what skills each learner has up to what level so I can for example, compare that to the skills required in my target career or show it to my employer so I can be rewarded for what I know. >> That can be really helpful when people are creating resumes, by ranking how much of a skill that they have. >> Absolutely. So, it's really interesting when you talk about resumes, so many of what, so much of what's shown on resumes are traditional credentials, things like What school did you go to? what did you major in? what jobs have you had? And as you and I both know, there's unequal access to the school you go to or the early jobs you get. And so, part of the motivation behind skill scoring is to create more equitable or fair or accessible signals for the labor market. So, we're really excited about that direction. >> And do you think companies are taking that into consideration when they're hiring people who say have like a five out of five skills in computer science, but they didn't go to Stanford? >> Yeah. >> Think they're taking that >> Absolutely, I think companies are hungry to find more diverse talent and the biggest challenge is, when you look at people from diverse backgrounds, it's hard to know who has what skills. And so skill scoring provides a really valuable input, we're actually seeing it in use already by many of our enterprise customers who are using it to identify who have their internal employees is well positioned for new opportunities or new roles. For example, I may have a bunch of backend engineers, if I know who's good in math and machine learning and statistics, I can actually tap those folks to transition over to machine learning roles. And so it's used both as an external signal and external labor market, as well as an internal signal within companies. >> And just our last question here, what advice would you give to young women who are either out of college or just starting college who are interested in data science? Who maybe, don't haven't majored in a typical data science major? What advice would you give to them? >> So, I love that you asked you haven't made it, majored in a typical data science major. I'm actually an economist by training. And I think that's probably the reason why I was at first rejected from Coursera because an economist is a very strange background to go into data science. I think my primary advice to those young women would be to really not get too lost in the data science, in the math, in the algorithms and instead to remember that those are a means to an end, and the end is impact. So, think about the problems in the world that you care about. For me, it's education. For others, it's health care, or personal finance or a range of other issues. And remember that data science provides this vast set of tools that you can use to solve the problems you care about most. >> That's great, thank you so much for being on theCUBE. >> Thank you. I'm Sonia Tagare, thank you so much for watching theCUBE and stay tuned for more. (upbeat music)

>> Narrator: Live from Stanford University, it's theCUBE! Covering Stanford Women in Data Science 2020, brought to you by SiliconAngle Media. >> Hi, and welcome to the cube, I'm your host, Sonia Tagare. And we're live at Stanford University, covering the fifth annual WiDS, Women in Data Science Conference. Joining us today is Ya XU, the head of data science at LinkedIn. Ya Welcome to the cube. >> Thank you for having me. >> So tell us a little bit about your role and about LinkedIn. >> So LinkedIn is, first of all, the biggest professional social network, where we have a massive economic graph that we have been creating with millions actually close to 700 million members and millions of companies and jobs and of course, you know, with students of skills and also schools as well as part of it. And, and I lead the data science team at LinkedIn. And my team really spans across the global presence that LinkedIn offices have. And yeah really working on various different areas. That's both thinking about how we can iterate and understand and improve our products, that we deliver to our members and our customers. And also at the same time thinking about how we can make our infrast6ructure more efficient, and thinking about how we can make our sales and marketing more efficient as well, so we really span across. >> And how has the use of data science evolved to deliver a better user experience for users of LinkedIn? >> Yeah, so first of all, I think we LinkedIn in general, we truly believe that everybody can benefit from better data, better data access, in general. So we're certainly using data to continuously understand better of what our members are looking for. As a simple example, is that whenever we launch new feature, we're not just  blindly deciding ourselves what is the better feature for our members, but we actually understand how our users are reacting to it. Right? So we use data to understand that, and then certainly making decisions, and whether we should be eventually launching this feature to all members or not. So that's a very prominent way for us to use data. And obviously, we also use data to understand and just even before we build certain features. Is this sort of feature that's right feature to build. We do both survey and understand the survey data, but also at the same time understanding just user behavior data for us to be able to come up with better features for users. >> And do you use AB testing as well? >> Oh absolutely, Yeah. So we do a lot of AV experiments. That's what, I was not trying to use that word by that like that terminology, but this is what we use to have an understanding of user features that we are developing, that we are putting in front of our users. Is that what they enjoy as much as we think they will enjoy? >> Right, so you had a talk today about creating global economic opportunities with responsible data. So give us some highlights from your talk. >> So, first of all, at LinkedIn we we truly believe in the vision that we are working towards, which is really creating economic opportunity for every member of the global workforce. And if you're kind of starting from that, and thinking about that is our sort of the axiom that we're working towards, and then thinking about how you can do that, and obviously, the sort of the table stake or just the fundamental thing that we have to start with is to be able to preserve the privacy of our members as we are leveraging the data that our members entrust with us. Right, so how can we do that? We have some early effort in using and developing differential privacy as a technique for us to do a lot better. Always regarding preserving their privacy as we're leveraging the data, but also at the same time, it doesn't ends there, right? Because you're thinking about creating opportunity. It's not just about to preserve their privacy, but also, when we are leveraging the data, how can we leverage the data in a way that is able to create opportunity in a fair way? So here is also a lot of effort that we're having with regarding, how can we do that? And what does fairest mean? What are the ways we can actually turn some of the key concepts that we have into action that is really able to drive the way we develop product, the way that we think about responsible design, and the way that we build our algorithms, the way that we measure in every single dimension. >> And and speaking about that bias, at the opening address, they mentioned that diversity is really great because it provides many perspectives, and also helps reduce this bias. So how have you at LinkedIn been able to create a more diverse team? >> So first of all, I think it's certain we all believe that diversity is certainly better as we building product. Thinking about if you have a diverse team that is really a representation of the customer and some members that you're serving, then definitely you're able to come up with better features that is able to serve the needs of the population of our members. But also at the same time, that's just the right thing to do as well. Right, thinking about we all have had experiences we may not you know, feel as much belonging when we walk into a room that we are the only person that we identify with to be in that room. And, we certainly wanted to be able to create that environment for all the employees as well. And and thinking about, I think there is also studies that has done as what makes a high performing team. Some of the studies has done I google with the psychological safety aspects of it, which is really there's a lot of brain science that says when you make people feel they belong, that they will actually be so much more creative and innovative and everything right. So we have that belief. But tactically, there are many things that we're doing from all the divs aspect, right? How can you bring diversity, inclusion and belonging? Starting from and hiring, right? So we certainly are very much emphasized how can we increase the diversity of individuals that we're bringing to LinkedIn? And when they are at LinkedIn, can we make them feel more belonging, and feel more included in every aspects? We have different inclusion groups, right? We have I mean, obviously, I'm very much involved in Women tech. At LinkedIn we have both money efforts that we do to help women at LinkedIn in engineering, and in other groups as well to feel they belong to this community. At the same time, there is concrete actions that we're taking too. Right, that we are helping women to have a much better understanding, and aware of some of the ways that we operate that is slightly different from maybe our male colleagues will operate, right? There are certain things that we're doing to change the current processes, hiring processes, promotion process, that we are able to bring more equal footing to the way that we're thinking about gender gap and gender diversity. >> Right, that's great. And what advice would you give to women who are just starting college or who are just out of college who are interested in going into data science. >> So I want to say the biggest learning for me, is just have that can do attitude. I, you know, the woman biologically and all just like in every way, we're not any less than men. And that you certainly have seen many strong and very talented women that we have in the field. So don't let people's perceptions or biases around you to bring you down. And then thinking about what you wanted, and then just go for it, and then go for the the advice that you can get from people. And then there are so many as you can see in the conference today, so many talented women that you can reach out to who are winning and very willing to help you as well. >> And in this age of AI and ML, where do you see data science going in the future? >> That's a really interesting question. So in the way that, you know, data science I want to say is a field that is really broad, right? So if you're thinking about things that I would consider to be part of data science may not necessarily part of AI, but some of the course of influence that is extremely popular and important. And then I think the fields will continue to evolve, there are going to be and then the fields are continually overlapping with each other as well. You cannot do data science without understanding or have a strong skill in AI and machine learning. And you also can't do great machine learning without understanding the data science either. Right? So thinking about some of the talk that definitely colder earlier was sharing, as in you know, you can blind in the wrong algorithm and without realizing the bias. That all the algorithm is really just detecting the machines that's using the images versus you know, actually detecting the difference between broken bones or not right, like so. So I think having, I do see there is a continuously big overlap and I think the individuals who are involved in both communities should continue to be very comfortable being in that way too. >> Right, great. Thank you so much for being on theCUBE and thank you for your insight. >> Of course, thank you for having me. >> I'm your host, Sonia Takari. Thank you for watching theCUBE and stay tuned for more. (Upbeat music)

>>live from Stanford University. It's the queue covering Stanford women in data science 2020. Brought to you by Silicon Angle Media. Yeah. >>Hi. And welcome to the Cube. I'm your host Sonia Category. And we're live at Stanford University for the fifth annual Woods Women in Data Science Conference. Joining us today is none. Ho, the director of data Science at Intuit None. Welcome to the Cube. >>Thank you for having me here, so yeah, >>so tell us a little bit about your role at Intuit. So I leave the >>applied Machine Learning teams for our QuickBooks product lines and also for our customer success organization within my team. We do applied machine learning. So what? We specialize in building machine learning products and delivering them into our products for >>our users. Great. Today. Today you're giving a talk. You talked about how organizations want to achieve greater flexibility, speed and cost efficiencies on. And you're giving it a technical vision. Talk today about data science in the cloud world. So what should data scientists know about data science in a cloud world? >>Well, I'll just give you a little bit of a preview into my talk later because I don't want to spoil anything. Yeah, but I think one of the most important things being a data scientist in a cloud world is that you have to fundamentally change the way you work a lot of a start on our laptops or a server and do our work. But when you move to the cloud, it's like all bets are off. All the limiters are off. And so how do you fully take advantage of that? How do you change your workflow? What are some of the things that are available to you that you may not know about? And in addition to that, some some things that you have to rewire in your brain to operate in this new environment. And I'm going to share some experiences that I learned firsthand and also from my team in into its cloud migration over the past six years. >>That's great. Excited to hear that on DSO you were getting into it into it has sponsored Woods for many years now. Last year we spoke with could be the San Juan from Intuit. So tell us about this Intuit's sponsorship. Yeah, >>so into it. We are a champion of gender diversity and also all sorts of diversity. And when we first learned about which we said, We need to be a champion of the women in data science conference because for me personally, often times when I'm in a room, um, going over technical details I'm often the only woman and not just I'm often the only woman executive and so part of the sponsorship is to create this community of women, very technical women in this field, to share our work together to build this community and also to show the great diversity of work that's going on across the field of data science. >>And so Intuit has always been really great for embracing diversity. Tell us a little bit about about bad experience, about being part of Intuit and also about the tech women part. Yeah, >>so one of the things that into it that I really appreciate is we have employees groups around specific interests, and one of those employees groups is tech women at Intuit and Tech women at Intuit. The goal is to create a community of women who can provide coaching, mentorship, technical development, leadership development and I think one of the unique things about it is that it's not just focused on the technical development side, but on helping women develop into leadership positions. For me, When I first started out, there were very few women in executive positions in our field and data science is a brand new field, and so it takes time to get there. Now that I'm on the other side, one of the things that I want to do is be able to give back and coach the next generation. And so the tech women at Intuit Group allows me to do that through a very strong mentorship program that matches me and early career mentees across multiple different fields so that I can provide that coaching in that leadership development >>and speaking about like diversity. In the opening address, we heard that diversity creates perspectives, and it also takes away bias. So why gender diversity is so important into it, and how does it help take away that bias? Yeah, >>so one of the important things that I think a lot of people don't realize is when you go and you build your products, you bring in a lot of biases and how you build the product and ultimately the people who use your products are the general population for us. We serve consumer, small businesses and self employed. And if you take a look at the diversity of our customers, it mirrors the general population. And so when you think about building products, you need to bring in those diverse perspectives so you could build the best products possible because of people who are using those products come from a diverse background as well, >>right? And so now at Intuit like instead of going from a desktop based application, we're at a cloud based application, which is a big part of your talk. How do you use data Teoh for a B testing and why is it important? >>Yeah, a B testing That is a personal passion of mine, actually, because as a scientist, what we like to do is run a lot of experiments and say, Okay, what is the best thing out there so that ultimately, when you ship a new product or feature, you send the best thing possible that's verified by data, and you know exactly how users are going to react to it. When we were on desktop, they made it incredibly difficult because those were back in the days. And I don't know if you remember those put back in the days when you had a floppy disk, right or even a CD ROM's. That's how we shipped our products. And so all the changes that you wanted to make had to be contained. In the end, you really only ship it once per year. So if there's any type of testing that we did, we're bringing our users and have them use our products a little bit and then say Okay, we know exactly what we need to dio ship that out. So you only get one chance now that we're in the cloud. What that allows us to do is to test continuously via a B, testing every new feature that comes out. We have a champion Challenger model, and we can say Okay, the new version that we're shipping out is this much better than the previous one. We know it performs in this way, and then we got to make the decision. Is this the best thing to do for a customer? And so you turn what was once a one time process, a one time change management process. So one that's distributed throughout the entire year and at any one time we're running hundreds of tests to make sure that we're shipping exactly the best things for our customers. >>That's awesome. Um, so, um, what advice would you give to the next generation of women who are interested in stem but maybe feel like, Oh, I might be the only woman. I don't know if I should do this. Yeah, I think that the biggest >>thing for me was finding men's ownership, and initially, when I was very early career and even when I was doing my graduate studies for me, a mentor with someone who was in my field. But when I first joined into it, an executive in another group who is a female, said, Hey, I'd like to take your side, provide you some feedback, and this is some coaching I want to give you, And that was when I realized you don't actually need to have that person be in your field to actually guide you through to the next up. And so, for women who are going through their journey and early on, I recommend finding a mentor who is at a stage where you want to go, regardless of which field there in, because everybody has diverse perspectives and things that they can teach you as you go along. >>And how do you think Woods is helping women feel like they can do data science and be a part of the community? Yeah, I think >>what you'll see in the program today is a huge diversity of our speakers, our Panelists through all different stages of their career and all different fields. And so what we get to see is not only the time baseline of women who are in their PhDs all the way to very, very well established women. The provost of Stanford University was here today, which is amazing to see someone at the very top of the career who's been around the block. But the other thing is also the diversity and fields. When you think about data science, a lot of us think about just the tech industry. But you see it in healthcare. You see it in academia and there's a scene that wide diversity of where data science and where women who are practicing data science come from. I think it's really empowering because you can see yourself in the representation does matter quite a bit. >>Absolutely. And where do you see data science going forward? >>Oh, that is a, uh, tough and interesting question, actually. And I think that in the current environment today, we could talk about where it could go wrong or where it could actually open the doors. And for me, I'm an eternal optimist on one of the things that I think is really, really exciting for the future is we're getting to a stage where we're building models, not just for the general population. We have enough data and we have enough compute where we can build a model. Taylor just for you, for all of your life's on for me. I think that that is really, really powerful because we can build exactly the right solution to help our customers and our users succeed. Specifically, me working in the personal friend, Small business finance lease. That means I can hope that cupcake shop owner actually manage her cash flow and help her succeed to me that I think that's really powerful. And that's where data science is headed. >>None. Thank you so much for being on the Cube and thank you for your insight. Thank you so much. I'm so sorry. Thanks for watching the Cube. Stay tuned for more. Yeah, Yeah, yeah, yeah, yeah, yeah.

>>live from Stanford University. It's the queue covering Stanford women in data science 2020. Brought to you by Silicon Angle Media. >>Yeah, yeah. Hi. And welcome to the Cube. I'm your host, Sonia Atari. And we're live at Stanford University, covering the fifth annual Woods Women in Data Science Conference. Joining us today is Lillian Kearse. Keo, who's the Insights manager at Spotify. Slowly and welcome to the Cube. Thank you so much for having me. So tell us a little bit about your role at a Spotify. >>Yeah, So I'm actually one of the few insights managers in the personalization team. Um, and within my little group, we think about data and algorithms that help power the larger personalization experiences throughout Spotify. So, from your limits to discover weekly to your year and wrap stories to your experience on home and the search results, that's >>awesome. Can you tell us a little bit more about the personalization? Um, team? >>Yes. We actually have a variety of different product areas that come together to form the personalization mission, which is the mission is like the term that we use for a big department at Spotify, and we collaborate across different product areas to understand what are the foundational data sets and the foundational machine learning tools that are needed to be able to create features that a user can actually experience in the app? >>Great. Um, and so you're going to be on the career panel today? How do you feel about that? I'm >>really excited. Yeah, Yeah, the would seem is in a great job of bringing together Diverse is very, uh, it's overused term. Sometimes they're a very diverse group of people with lots of different types of experiences, which I think is core. So how I think about data science, it's a wide definition. And so I think it's great to show younger and mid career women all of the different career paths that we can all take. >>And what advice would you would you give to? Women were coming out of college right now about data science. >>Yeah, so my my big advice is to follow your interests. So there's so many different types of data science problems. You don't have to just go into a title that says data scientists or a team that says Data scientist, You can follow your interest into your data science. Use your data science skills in ways that might require a lot of collaboration or mixed methods, or work within a team where there are different types of different different types of expertise coming together to work on problems. >>And speaking of mixed methods, insights is a team that's a mixed methods research groups. So tell us more about that. Yes, I >>personally manage a data scientist, Um, user researcher and the three of us collaborate highly together across their disciplines. We also collaborate across research science, the research science team right into the product and engineering teams that are actually delivering the different products that users get to see. So it's highly collaborative, and the idea is to understand the problem. Space deeply together, be able to understand. What is it that we're trying to even just form in our head is like the need that a user work and human and user human has, um, in bringing in research from research scientists and the product side to be able to understand those needs and then actually have insights that another human, you know, a product owner you can really think through and understand the current space and like the product opportunities >>and to understand that user insight do use a B testing. >>We use a lot of >>a B testing, so that's core to how we think about our users at Spotify. So we use a lot of a B testing. We do a lot of offline experiments to understand the potential consequences or impact that certain interventions can have. But I think a B testing, you know, there's so much to learn about best practices there and where you're talking about a team that does foundational data and foundational features. You also have to think about unintended or second order effects of algorithmic a B test. So it's been just like a huge area of learning in a huge area of just very interesting outcomes. And like every test that we run, we learn a lot about not just the individual thing. We're testing with just the process overall. >>And, um, what are some features of Spotify that customers really love anything? Anything >>that's like we know use a daily mix people absolutely love every time that I make a new friend and I saw them what they work on there like I was just listening to my daily makes this morning discover weekly for people who really want >>to stay, >>you know, open to new music is also very popular. But I think the one that really takes it is any of the end of year wrapped campaigns that we have just the nostalgia that people have, even just for the last year. But in 2019 we were actually able to do 10 years, and that amount of nostalgia just went through the roof like people were just like, Oh my goodness, you captured the time that I broke up with that, you >>know, the 1st 5 years ago, or just like when I discovered that I love Taylor Swift, even though I didn't think I like their or something like that, you know? >>Are there any surprises or interesting stories that you have about, um, interesting user experiences? Yeah. >>I mean, I could give I >>can give you an example from my experience. So recently, A few a few months ago, I was scrolling through my home feed, and I noticed that one of the highly rated things for me was women in >>country, and I was like, Oh, that's kind of weird. I don't consider >>myself a country fan, right? And I was like having this moment where I went through this path of Wait, That's weird. Why would Why would this recommend? Why would the home screen recommend women in country, country music to me? And then when I click through it, um, it would show you a little bit of information about it because it had, you know, Dolly Parton. It had Margo Price and it had the high women and those were all artistes. And I've been listening to a lot, but I just had not formed an identity as a country music. And then I click through It was like, Oh, this is a great play list and I listen to it and it got me to the point where I was realizing I really actually do like country music when the stories were centered around women, that it was really fun to discover other artists that I wouldn't have otherwise jumped into as well. Based on the fact that I love the story writing and the song, writing these other country acts that >>so quickly discovered that so you have a degree in industrial mathematics, went to a liberal arts college on purpose because you want to try out different classes. So how is that diversity of education really helped >>you in your Yes, in my undergrad is from Smith College, which is a liberal arts school, very strong liberal arts foundation. And when I went to visit, one of the math professors that I met told me that he, you know, he considers studying math, not just to make you better at math, but that it makes you a better thinker. And you can take in much more information and sort of question assumptions and try to build a foundation for what? The problem that you're trying to think through is. And I just found that extremely interesting. And I also, you know, I haven't undeclared major in Latin American studies, and I studied like neuroscience and quantum physics for non experts and film class and all of these other things that I don't know if I would have had the same opportunity at a more technical school, and I just found it really challenging and satisfying to be able to push myself to think in different ways. I even took a poetry writing class I did not write good poetry, but the experience really stuck with me because it was about pushing myself outside of my own boundaries. >>And would you recommend having this kind of like diverse education to young women now who are looking >>and I absolutely love it? I mean, I think, you know, there's some people believe that instead of thinking about steam, we should be talking instead of thinking about stem. Rather, we should be talking about steam, which adds the arts education in there, and liberal arts is one of them. And I think that now, in these conversations that we have about biases in data and ML and AI and understanding, fairness and accountability, accountability bitterly, it's a hardware. Apparently, I think that a strong, uh, cross disciplinary collaborative and even on an individual level, cross disciplinary education is really the only way that we're gonna be able to make those connections to understand what kind of second order effects for having based on the decisions of parameters for a model. In a local sense, we're optimizing and doing a great job. But what are the global consequences of those decisions? And I think that that kind of interdisciplinary approach to education as an individual and collaboration as a team is really the only way. >>And speaking about bias. Earlier, we heard that diversity is great because it brings out new perspectives, and it also helps to reduce that unfair bias. So how it Spotify have you managed? Or has Spotify managed to create a more diverse team? >>Yeah, so I mean, it starts with recruiting. It starts with what kind of messaging we put out there, and there's a great team that thinks about that exclusively. And they're really pushing all of us as managers. As I seizes leaders to really think about the decisions in the way that we talk about things and all of these micro decisions that we make and how that creates an inclusive environments, it's not just about diversity. It's also about making people feel like this is where they should be. On a personal level, you know, I talk a lot with younger folks and people who are trying to just figure out what their place is in technology, whether it be because they come from a different culture, >>there are, >>you know, they might be gender, non binary. They might be women who feel like there is in a place for them. It's really about, You know, the things that I think about is because you're different. Your voice is needed even more. You know, like your voice matters and we need to figure out. And I always ask, How can I highlight your voice more? You know, how can I help? I have a tiny, tiny bit of power and influence. You know, more than some other folks. How can I help other people acquire that as well? >>Lilian, thank you so much for your insight. Thank you for being on the Cube. Thank you. I'm your host, Sonia today. Ari. Thank you for watching and stay tuned for more. Yeah, yeah.

>> Announcer: Live from Stanford University. It's theCUBE, covering Stanford Women in Data Science 2020, brought to you by SiliconANGLE Media. (upbeat music) >> Hi, and welcome to theCUBE. I'm your host, Sonia Tagare. And we're live at Stanford University covering the fifth annual WiDS Women in Data Science Conference. Joining us today is Lucy Bernholz, who is the Senior Research Scholar at Stanford University. Lucy, welcome to theCUBE. >> Thanks for having me. >> So you've led the Digital Civil Society Lab at Stanford for the past 11 years. So tell us more about that. >> Sure, so the Digital Civil Society Lab actually exists because we don't think digital civil society exists. So let me take that apart for you. Civil society is that weird third space outside of markets and outside of government. So it's where we associate together, it's where we as people get together and do things that help other people could be the nonprofit sector, it might be political action, it might be the eight of us just getting together and cleaning up a park or protesting something we don't like. So that's civil society. But what's happened over the last 30 years really is that everything we use to do that work has become dependent on digital systems and those digital systems, some tier, I'm talking gadgets, from our phones, to the infrastructure over which data is exchanged. That entire digital system is built by companies and surveilled by governments. So where do we as people get to go digitally? Where we could have a private conversation to say, "Hey, let's go meet downtown and protest x and y, or let's get together and create an alternative educational opportunity 'cause we feel our kids are being overlooked, whatever." All of that information that get exchanged, all of that associating that we might do in the digital world, it's all being watched. It's all being captured (laughs). And that's a problem because both history and political science, history and democracy theory show us that when there's no space for people to get together voluntarily, take collective action, and do that kind of thinking and planning and communicating it just between the people they want involved in that when that space no longer exists, democracies fall. So the lab exists to try to recreate that space. And in order to do that, we have to first of all recognize that it's being closed in. Secondly, we have to make real technological process, we need a whole set of different kind of different digital devices and norms. We need different kinds of organizations, and we need different laws. So that's what the lab does. >> And how does ethics play into that. >> It's all about ethics. And it's a word I try to avoid actually, because especially in the tech industry, I'll be completely blunt here. It's an empty term. It means nothing the companies are using it to avoid being regulated. People are trying to talk about ethics, but they don't want to talk about values. But you can't do that. Ethics is a code of practice built on a set of articulated values. And if you don't want to talk about values, you don't really having conversation about ethics, you're not having a conversation about the choices you're going to make in a difficult situation. You're not having a conversation over whether one life is worth 5000 lives or everybody's lives are equal. Or if you should shift the playing field to account for the millennia of systemic and structural biases that have been built into our system. There's no conversation about ethics, if you're not talking about that thing and those things. As long as we're just talking about ethics, we're not talking about anything. >> And you were actually on the ethics panel just now. So tell us a little bit about what you guys talked about and what were some highlights. >> So I think one of the key things about the ethics panel here at WiDS this morning was that first of all started the day, which is a good sign. It shouldn't be a separate topic of discussion. We need this conversation about values about what we're trying to build for, who we're trying to protect, how we're trying to recognize individual human agency that has to be built in throughout data science. So it's a good start to have a panel about it, the beginning of the conference, but I'm hopeful that the rest of the conversation will not leave it behind. We talked about the fact that just as civil society is now dependent on these digital systems that it doesn't control. Data scientists are building data sets and algorithmic forms of analysis, that are both of those two things are just coated sets of values. And if you try to have a conversation about that, at just the math level, you're going to miss the social level, you're going to miss the fact that that's humanity you're talking about. So it needs to really be integrated throughout the process. Talking about the values of what you're manipulating, and the values of the world that you're releasing these tools into. >> And what are some key issues today regarding ethics and data science? And what are some solutions? >> So I mean, this is the Women and Data Science Conference that happens because five years ago or whenever it was, the organizers realize, "Hey, women are really underrepresented in data science and maybe we should do something about that." That's true across the board. It's great to see hundreds of women here and around the world participating in the live stream, right? But as women, we need to make sure that as you're thinking about, again, the data and the algorithm, the data and the analysis that we're thinking about all of the people, all of the different kinds of people, all of the different kinds of languages, all of the different abilities, all of the different races, languages, ages, you name it that are represented in that data set and understand those people in context. In your data set, they may look like they're just two different points of data. But in the world writ large, we know perfectly well that women of color face a different environment than white men, right? They don't work, walk through the world in the same way. And it's ridiculous to assume that your shopping algorithm isn't going to affect that difference that they experience to the real world that isn't going to affect that in some way. It's fantasy, to imagine that is not going to work that way. So we need different kinds of people involved in creating the algorithms, different kinds of people in power in the companies who can say we shouldn't build that, we shouldn't use it. We need a different set of teaching mechanisms where people are actually trained to consider from the beginning, what's the intended positive, what's the intended negative, and what is some likely negatives, and then decide how far they go down that path? >> Right and we actually had on Dr. Rumman Chowdhury, from Accenture. And she's really big in data ethics. And she brought up the idea that just because we can doesn't mean that we should. So can you elaborate more on that? >> Yeah well, just because we can analyze massive datasets and possibly make some kind of mathematical model that based on a set of value statements might say, this person is more likely to get this disease or this person is more likely to excel in school in this dynamic or this person's more likely to commit a crime. Those are human experiences. And while analyzing large data sets, that in the best scenario might actually take into account the societal creation that those actual people are living in. Trying to extract that kind of analysis from that social setting, first of all is absurd. Second of all, it's going to accelerate the existing systemic problems. So you've got to use that kind of calculation over just because we could maybe do some things faster or with larger numbers, are the externalities that are going to be caused by doing it that way, the actual harm to living human beings? Or should those just be ignored, just so you can meet your shipping deadline? Because if we expanded our time horizon a little bit, if you expand your time horizon and look at some of the big companies out there now, they're now facing those externalities, and they're doing everything they possibly can to pretend that they didn't create them. And that loop needs to be shortened, so that you can actually sit down at some way through the process before you release some of these things and say, in the short term, it might look like we'd make x profit, but spread out that time horizon I don't know two x. And you face an election and the world's largest, longest lasting, stable democracy that people are losing faith in. Set up the right price to pay for a single company to meet its quarterly profit goals? I don't think so. So we need to reconnect those externalities back to the processes and the organizations that are causing those larger problems. >> Because essentially, having externalities just means that your data is biased. >> Data are biased, data about people are biased because people collect the data. There's this idea that there's some magic debias data set is science fiction. It doesn't exist. It certainly doesn't exist for more than two purposes, right? If we could, and I don't think we can debias a data set to then create an algorithm to do A, that same data set is not going to be debiased for creating algorithm B. Humans are biased. Let's get past this idea that we can strip that bias out of human created tools. What we're doing is we're embedding them in systems that accelerate them and expand them, they make them worse (laughs) right? They make them worse. So I'd spend a whole lot of time figuring out how to improve the systems and structures that we've already encoded with those biases. And using that then to try to inform the data science we're going about, in my opinion, we're going about this backwards. We're building the biases into the data science, and then exporting those tools into bias systems. And guess what problems are getting worse. That so let's stop doing that (laughs). >> Thank you so much for your insight Lucy. Thank you for being on theCUBE. >> Oh, thanks for having me. >> I'm Sonia Tagare, thanks for watching theCUBE. Stay tuned for more. (upbeat music)

>>live from Stanford University. It's the queue covering Stanford women in data Science 2020. Brought to you by Silicon Angle Media. >>Hi, and welcome to the Cube. I'm your host, Sonia today, Ari. And we're live at Stanford University covering wigs, Women in Data Science Conference 2020 And this is the fifth annual one. Joining us today is John Hoegger, who is the principal data scientist manager at Microsoft. John. Welcome to the Cube. Thanks. So tell us a little bit about your role at Microsoft. >>I manage a central data science team for myself. 3 65 >>And tell us more about what you do on a daily basis. >>Yeah, so we look at it across all the different myself. 365 products Office Windows security products has really try and drive growth, whether it's trying to provide recommendations to customers to end uses to drive more engagement with the products that they use every day. >>And you're also on the Weeds Conference Planning Committee. So tell us about how you joined and how that experience has been like, >>Yeah, actually, I was at Stanford about a week after the very first conference on. I got talking to Karen, one of this co organizers of that that conference and I found out there was only one sponsor very first year, which was WalMart Labs >>on. >>The more that she talked about it, the more that I wanted to be involved on. I thought that makes it really should be a sponsor, this initiative. And so I got details. I went back and my assessment sponsor. Ever since I've been on the committee trying it help with. I didn't find speakers on and review and the different speakers that we have each year. And it's it's amazing just to see how this event has grown over the four years. >>Yeah, that's awesome. So when you first started, how many people attended in the beginning? >>So it started off as we're in this conference with 400 people and just a few other regional events, and so was live streamed but just ready to a few universities. And ever since then it's gone with the words ambassadors and people around the world. >>Yes, and outwits has is over 60 countries on every continent except Antarctica has told them in the Kino a swell as has 400 plus attendees here and his life stream. So how do you think would has evolved over the years? >>Uh, it's it's term from just a conference to a movement. Now it's Ah, there's all these new Our regional events have been set up every year and just people coming together, I'm working together. So, Mike, self hosting different events. We had events in Redmond. I had office and also in New York and Boston and other places as well. >>So as a as a data scientist manager for many years at Microsoft, I'm I'm sure you've seen it increase in women taking technical roles. Tell us a little bit about that. >>Yeah, And for any sort of company you have to try and provide that environment. And part of that is even from recruiting and ensuring that you've got a diverse into s. So we make sure that we have women on every set of interviews to be able to really answer the question. What's it like to be a woman on this team and your old men contents of that question on? So you know that helps as faras we try, encourage more were parented some of these things demos on. I've now got a team of 30 data scientists, and half of them are women, which is great. >>That's also, um So, uh, um, what advice would you give to young professional women who are just coming out of college or who just starting college or interested in a stem field? But maybe think, Oh, I don't know if they'll be anyone like me in the room. >>Uh, you ask the questions when you interview I go for those interviews and asked, like Like, say, What's it like to be a woman on the team? All right. You're really ensuring that the teams that you're joining the companies you joined in a inclusive on and really value diversity in the workforce >>and talking about that as we heard in the opening address that diversity brings more perspectives, and it also helps take away bias from data science. How have you noticed that that bias becoming more fair, especially at your time at Microsoft? >>Yeah, and that's what the rest is about. Is just having those diverse set of perspectives on opinions in heaven. More people just looking like a data and thinking through your holiday to come. Views on and ensure has been used in the right way. >>Right. Um and so, um, what do you going forward? Do you plan to still be on the woods committee? What do you see with is going how DC woods in five years? >>Ah, yeah. I live in for this conference I've been on the committee on. I just expected to continue to grow. I think it's just going right beyond a conference. Dossevi in the podcasts on all the other initiatives that occurring from that. >>Great. >>John, Thank you so much for being on the Cube. It was great having >>you here. Thank you. >>Thanks for watching the Cube. I'm your host, Sonia, to worry and stay tuned for more. Yeah.

(light upbeat music) >> Hey, everyone. Welcome back to theCUBE's day long coverage of Women in Data Science 2023. Live from Stanford University, I'm Lisa Martin. We've had some amazing conversations today with my wonderful co-host, as you've seen. Tracy Zhang joins me next for a very interesting and inspiring conversation. I know we've been bringing them to you, we're bringing you another one here. Dr. Irene Dankwa-Mullan joins us, the Chief Medical Officer at Marti Health, and a speaker at WIDS. Welcome, Irene, it's great to have you. >> Thank you. I'm delighted to be here. Thank you so much for this opportunity. >> So you have an MD and a Master of Public Health. Covid must have been an interesting time for you, with an MPH? >> Very much so. >> Yeah, talk a little bit about you, your background, and Marti Health? This is interesting. This is a brand new startup. This is a digital health equity startup. >> Yes, yes. So, I'll start with my story a little bit about myself. So I was actually born in Ghana. I finished high school there and came here for college. What would I say? After I finished my undergraduate, I went to medical school at Dartmouth and I always knew I wanted to go into public health as well as medicine. So my medical education was actually five years. I did the MPH and my medical degree, at the same time, I got my MPH from Yale School of Public Health. And after I finished, I trained in internal medicine, Johns Hopkins, and after that I went into public health. I am currently living in Maryland, so I'm in Bethesda, Maryland, and that's where I've been. And really enjoyed public health, community health, combining that aspect of sort of prevention and wellness and also working in making sure that we have community health clinics and safety net clinics. So a great experience there. I also had the privilege, after eight years in public health, I went to the National Institute of Health. >> Oh, wow. >> Where I basically worked in clinical research, basically on minority health and health disparities. So, I was in various leadership roles and helped to advance the science of health equity, working in collaboration with a lot of scientists and researchers at the NIH, really to advance the science. >> Where did your interest in health equity come from? Was there a defining moment when you were younger and you thought "There's a lot of inequities here, we have to do something about this." Where did that interest start? >> That's a great question. I think this influence was basically maybe from my upbringing as well as my family and also what I saw around me in Ghana, a lot of preventable diseases. I always say that my grandfather on my father's side was a great influence, inspired me and influenced my career because he was the only sibling, really, that went to school. And as a result, he was able to earn enough money and built, you know, a hospital. >> Oh wow. >> In their hometown. >> Oh my gosh! >> It started as a 20 bed hospital and now it's a 350 bed hospital. >> Oh, wow, that's amazing! >> In our hometown. And he knew that education was important and vital as well for wellbeing. And so he really inspired, you know, his work inspired me. And I remember in residency I went with a group of residents to this hospital in Ghana just to help over a summer break. So during a summer where we went and helped take care of the sick patients and actually learned, right? What it is like to care for so many patients and- >> Yeah. >> It was really a humbling experience. But that really inspired me. I think also being in this country. And when I came to the U.S. and really saw firsthand how patients are treated differently, based on their background or socioeconomic status. I did see firsthand, you know, that kind of unconscious bias. And, you know, drew me to the field of health disparities research and wanted to learn more and do more and contribute. >> Yeah. >> Yeah. So, I was curious. Just when did the data science aspect tap in? Like when did you decide that, okay, data science is going to be a problem solving tool to like all the problems you just said? >> Yeah, that's a good question. So while I was at the NIH, I spent eight years there, and precision medicine was launched at that time and there was a lot of heightened interest in big data and how big data could help really revolutionize medicine and healthcare. And I got the opportunity to go, you know, there was an opportunity where they were looking for physicians or deputy chief health officer at IBM. And so I went to IBM, Watson Health was being formed as a new business unit, and I was one of the first deputy chief health officers really to lead the data and the science evidence. And that's where I realized, you know, we could really, you know, the technology in healthcare, there's been a lot of data that I think we are not really using or optimizing to make sure that we're taking care of our patients. >> Yeah. >> And so that's how I got into data science and making sure that we are building technologies using the right data to advance health equity. >> Right, so talk a little bit about health equity? We mentioned you're with Marti Health. You've been there for a short time, but Marti Health is also quite new, just a few months old. Digital health equity, talk about what Marti's vision is, what its mission is to really help start dialing down a lot of the disparities that you talked about that you see every day? >> Yeah, so, I've been so privileged. I recently joined Marti Health as their Chief Medical Officer, Chief Health Officer. It's a startup that is actually trying to promote a value-based care, also promote patient-centered care for patients that are experiencing a social disadvantage as a result of their race, ethnicity. And were starting to look at and focused on patients that have sickle cell disease. >> Okay. >> Because we realize that that's a population, you know, we know sickle cell disease is a genetic disorder. It impacts a lot of patients that are from areas that are endemic malaria. >> Yeah. >> Yeah. >> And most of our patients here are African American, and when, you know, they suffer so much stigma and discrimination in the healthcare system and complications from their sickle cell disease. And so what we want to do that we feel like sickle cell is a litmus test for disparities. And we want to make sure that they get in patient-centered care. We want to make sure that we are leveraging data and the research that we've done in sickle cell disease, especially on the continent of Africa. >> Okay. >> And provide, promote better quality care for the patients. >> That's so inspiring. You know, we've heard so many great stories today. Were you able to watch the keynote this morning? >> Yes. >> I loved how it always inspires me. This conference is always, we were talking about this all day, how you walk in the Arrillaga Alumni Center here where this event is held every year, the vibe is powerful, it's positive, it's encouraging. >> Inspiring, yeah. >> Absolutely. >> Inspiring. >> Yeah, yeah. >> It's a movement, WIDS is a movement. They've created this community where you feel, I don't know, kind of superhuman. "Why can't I do this? Why not me?" We heard some great stories this morning about data science in terms of applications. You have a great application in terms of health equity. We heard about it in police violence. >> Yes. >> Which is an epidemic in this country for sure, as we know. This happens too often. How can we use data and data science as a facilitator of learning more about that, so that that can stop? I think that's so important for more people to understand all of the broad applications of data science, whether it's police violence or climate change or drug discovery or health inequities. >> Irene: Yeah. >> The potential, I think we're scratching the surface. But the potential is massive. >> Tracy: It is. >> And this is an event that really helps women and underrepresented minorities think, "Why not me? Why can't I get involved in that?" >> Yeah, and I always say we use data to make an make a lot of decisions. And especially in healthcare, we want to be careful about how we are using data because this is impacting the health and outcomes of our patients. And so science evidence is really critical, you know? We want to make sure that data is inclusive and we have quality data. >> Yes. >> And it's transparent. Our clinical trials, I always say are not always diverse and inclusive. And if that's going to form the evidence base or data points then we're doing more harm than good for our patients. And so data science, it's huge. I mean, we need a robust, responsible, trustworthy data science agenda. >> "Trust" you just brought up "trust." >> Yeah. >> I did. >> When we talk about data, we can't not talk about security and privacy and ethics but trust is table stakes. We have to be able to evaluate the data and trust in it. >> Exactly. >> And what it says and the story that can be told from it. So that trust factor is, I think, foundational to data science. >> We all see what happened with Covid, right? I mean, when the pandemic came out- >> Absolutely. >> Everyone wanted information. We wanted data, we wanted data we could trust. There was a lot of hesitancy even with the vaccine. >> Yeah. >> Right? And so public health, I mean, like you said, we had to do a lot of work making sure that the right information from the right data was being translated or conveyed to the communities. And so you are totally right. I mean, data and good information, relevant data is always key. >> Well- >> Is there any- Oh, sorry. >> Go ahead. >> Is there anything Marti Health is doing in like ensuring that you guys get the right data that you can put trust in it? >> Yes, absolutely. And so this is where we are, you know, part of it would be getting data, real world evidence data for patients who are being seen in the healthcare system with sickle cell disease, so that we can personalize the data to those patients and provide them with the right treatment, the right intervention that they need. And so part of it would be doing predictive modeling on some of the data, risk, stratifying risk, who in the sickle cell patient population is at risk of progressing. Or getting, you know, they all often get crisis, vaso-occlusive crisis because the cells, you know, the blood cell sickles and you want to avoid those chest crisis. And so part of what we'll be doing is, you know, using predictive modeling to target those at risk of the disease progressing, so that we can put in preventive measures. It's all about prevention. It's all about making sure that they're not being, you know, going to the hospital or the emergency room where sometimes they end up, you know, in pain and wanting pain medicine. And so. >> Do you see AI as being a critical piece in the transformation of healthcare, especially where inequities are concerned? >> Absolutely, and and when you say AI, I think it's responsible AI. >> Yes. >> And making sure that it's- >> Tracy: That's such a good point. >> Yeah. >> Very. >> With the right data, with relevant data, it's definitely key. I think there is so much data points that healthcare has, you know, in the healthcare space there's fiscal data, biological data, there's environmental data and we are not using it to the full capacity and full potential. >> Tracy: Yeah. >> And I think AI can do that if we do it carefully, and like I said, responsibly. >> That's a key word. You talked about trust, responsibility. Where data science, AI is concerned- >> Yeah. >> It has to be not an afterthought, it has to be intentional. >> Tracy: Exactly. >> And there needs to be a lot of education around it. Most people think, "Oh, AI is just for the technology," you know? >> Yeah, right. >> Goop. >> Yes. >> But I think we're all part, I mean everyone needs to make sure that we are collecting the right amount of data. I mean, I think we all play a part, right? >> We do. >> We do. >> In making sure that we have responsible AI, we have, you know, good data, quality data. And the data sciences is a multi-disciplinary field, I think. >> It is, which is one of the things that's exciting about it is it is multi-disciplinary. >> Tracy: Exactly. >> And so many of the people that we've talked to in data science have these very non-linear paths to get there, and so I think they bring such diversity of thought and backgrounds and experiences and thoughts and voices. That helps train the AI models with data that's more inclusive. >> Irene: Yes. >> Dropping down the volume on the bias that we know is there. To be successful, it has to. >> Definitely, I totally agree. >> What are some of the things, as we wrap up here, that you're looking forward to accomplishing as part of Marti Health? Like, maybe what's on the roadmap that you can share with us for Marti as it approaches the the second half of its first year? >> Yes, it's all about promoting health equity. It's all about, I mean, there's so much, well, I would start with, you know, part of the healthcare transformation is making sure that we are promoting care that's based on value and not volume, care that's based on good health outcomes, quality health outcomes, and not just on, you know, the quantity. And so Marti Health is trying to promote that value-based care. We are envisioning a world in which everyone can live their full life potential. Have the best health outcomes, and provide that patient-centered precision care. >> And we all want that. We all want that. We expect that precision and that personalized experience in our consumer lives, why not in healthcare? Well, thank you, Irene, for joining us on the program today. >> Thank you. >> Talking about what you're doing to really help drive the volume up on health equity, and raise awareness for the fact that there's a lot of inequities in there we have to fix. We have a long way to go. >> We have, yes. >> Lisa: But people like you are making an impact and we appreciate you joining theCUBE today and sharing what you're doing, thank you. >> Thank you. >> Thank you- >> Thank you for having me here. >> Oh, our pleasure. For our guest and Tracy Zhang, this is Lisa Martin from WIDS 2023, the eighth Annual Women in Data Science Conference brought to you by theCUBE. Stick around, our show wrap will be in just a minute. Thanks for watching. (light upbeat music)

(upbeat music) >> Welcome back to The Cubes coverage of WIDS 2023 the eighth Annual Women in Data Science Conference which is held at Stanford University. I'm your host, Lisa Martin. I'm really excited to be having some great co-hosts today. I've got Hannah Freytag with me, who is a data journalism master student at Stanford. We have yet another inspiring woman in technology to bring to you today. Kelly Hoang joins us, data scientist at Gilead. It's so great to have you, Kelly. >> Hi, thank you for having me today. I'm super excited to be here and share my journey with you guys. >> Let's talk about that journey. You recently got your PhD in information sciences, congratulations. >> Thank you. Yes, I just graduated, I completed my PhD in information sciences from University of Illinois Urbana-Champaign. And right now I moved to Bay Area and started my career as a data scientist at Gilead. >> And you're in better climate. Well, we do get snow here. >> Kelly: That's true. >> We proved that the last... And data science can show us all the climate change that's going on here. >> That's true. That's the topic of the data fund this year, right? To understand the changes in the climate. >> Yeah. Talk a little bit about your background. You were mentioning before we went live that you come from a whole family of STEM students. So you had that kind of in your DNA. >> Well, I consider myself maybe I was a lucky case. I did grew up in a family in the STEM environment. My dad actually was a professor in computer science. So I remember when I was at a very young age, I already see like datas, all of these computer science concepts. So grew up to be a data scientist is always something like in my mind. >> You aspired to be. >> Yes. >> I love that. >> So I consider myself in a lucky place in that way. But also, like during this journey to become a data scientist you need to navigate yourself too, right? Like you have this roots, like this foundation but then you still need to kind of like figure out yourself what is it? Is it really the career that you want to pursue? But I'm happy that I'm end up here today and where I am right now. >> Oh, we're happy to have you. >> Yeah. So you' re with Gilead now after you're completing your PhD. And were you always interested in the intersection of data science and health, or is that something you explored throughout your studies? >> Oh, that's an excellent question. So I did have background in computer science but I only really get into biomedical domain when I did my PhD at school. So my research during my PhD was natural language processing, NLP and machine learning and their applications in biomedical domains. And then when I graduated, I got my first job in Gilead Science. Is super, super close and super relevant to what my research at school. And at Gilead, I am working in the advanced analytics department, and our focus is to bring artificial intelligence and machine learning into supporting clinical decision making. And really the ultimate goal is how to use AI to accelerate the precision medicine. So yes, it's something very like... I'm very lucky to get the first job that which is very close to my research at school. >> That's outstanding. You know, when we talk about AI, we can't not talk about ethics, bias. >> Kelly: Right. >> We know there's (crosstalk) Yes. >> Kelly: In healthcare. >> Exactly. Exactly. Equities in healthcare, equities in so many things. Talk a little bit about what excites you about AI, what you're doing at Gilead to really influence... I mean this, we're talking about something that's influencing life and death situations. >> Kelly: Right. >> How are you using AI in a way that is really maximizing the opportunities that AI can bring and maximizing the value in the data, but helping to dial down some of the challenges that come with AI? >> Yep. So as you may know already with the digitalization of medical records, this is nowaday, we have a tremendous opportunities to fulfill the dream of precision medicine. And what I mean by precision medicines, means now the treatments for people can be really tailored to individual patients depending on their own like characteristic or demographic or whatever. And nature language processing and machine learning, and AI in general really play a key role in that innovation, right? Because like there's a vast amount of information of patients and patient journeys or patient treatment is conducted and recorded in text. So that's why our group was established. Actually our department, advanced analytic department in Gilead is pretty new. We established our department last year. >> Oh wow. >> But really our mission is to bring AI into this field because we see the opportunity now. We have a vast amount of data about patient about their treatments, how we can mine these data how we can understand and tailor the treatment to individuals. And give everyone better care. >> I love that you brought up precision medicine. You know, I always think, if I kind of abstract everything, technology, data, connectivity, we have this expectation in our consumer lives. We can get anything we want. Not only can we get anything we want but we expect whoever we're engaging with, whether it's Amazon or Uber or Netflix to know enough about me to get me that precise next step. I don't think about precision medicine but you bring up such a great point. We expect these tailored experiences in our personal lives. Why not expect that in medicine as well? And have a tailored treatment plan based on whatever you have, based on data, your genetics, and being able to use NLP, machine learning and AI to drive that is really exciting. >> Yeah. You recap it very well, but then you also bring up a good point about the challenges to bring AI into this field right? Definitely this is an emerging field, but also very challenging because we talk about human health. We are doing the work that have direct impact to human health. So everything need to be... Whatever model, machine learning model that you are building, developing you need to be precise. It need to be evaluated properly before like using as a product, apply into the real practice. So it's not like recommendation systems for shopping or anything like that. We're talking about our actual health. So yes, it's challenging that way. >> Yeah. With that, you already answered one of the next questions I had because like medical data and health data is very sensitive. And how you at Gilead, you know, try to protect this data to protect like the human beings, you know, who are the data in the end. >> The security aspect is critical. You bring up a great point about sensitive data. We think of healthcare as sensitive data. Or PII if you're doing a bank transaction. We have to be so careful with that. Where is security, data security, in your everyday work practices within data science? Is it... I imagine it's a fundamental piece. >> Yes, for sure. We at Gilead, for sure, in data science organization we have like intensive trainings for employees about data privacy and security, how you use the data. But then also at the same time, when we work directly with dataset, it's not that we have like direct information about patient at like very granular level. Everything is need to be kind of like anonymized at some points to protect patient privacy. So we do have rules, policies to follow to put that in place in our organization. >> Very much needed. So some of the conversations we heard, were you able to hear the keynote this morning? >> Yes. I did. I attended. Like I listened to all of them. >> Isn't it fantastic? >> Yes, yes. Especially hearing these women from different backgrounds, at different level of their professional life, sharing their journeys. It's really inspiring. >> And Hannah, and I've been talking about, a lot of those journeys look like this. >> I know >> You just kind of go... It's very... Yours is linear, but you're kind of the exception. >> Yeah, this is why I consider my case as I was lucky to grow up in STEM environment. But then again, back to my point at the beginning, sometimes you need to navigate yourself too. Like I did mention about, I did my pa... Sorry, my bachelor degree in Vietnam, in STEM and in computer science. And that time, there's only five girls in a class of 100 students. So I was not the smartest person in the room. And I kept my minority in that areas, right? So at some point I asked myself like, "Huh, I don't know. Is this really my careers." It seems that others, like male people or students, they did better than me. But then you kind of like, I always have this passion of datas. So you just like navigate yourself, keep pushing yourself over those journey. And like being where I am right now. >> And look what you've accomplished. >> Thank you. >> Yeah. That's very inspiring. And yeah, you mentioned how you were in the classroom and you were only one of the few women in the room. And what inspired or motivated you to keep going, even though sometimes you were at these points where you're like, "Okay, is this the right thing?" "Is this the right thing for me?" What motivated you to keep going? >> Well, I think personally for me, as a data scientist or for woman working in data science in general, I always try to find a good story from data. Like it's not, when you have a data set, well it's important for you to come up with methodologies, what are you going to do with the dataset? But I think it's even more important to kind of like getting the context of the dataset. Like think about it like what is the story behind this dataset? What is the thing that you can get out of it and what is the meaning behind? How can we use it to help use it in a useful way. To have in some certain use case. So I always have that like curiosity and encouragement in myself. Like every time someone handed me a data set, I always think about that. So it's helped me to like build up this kind of like passion for me. And then yeah. And then become a data scientist. >> So you had that internal drive. I think it's in your DNA as well. When you were one of five. You were 5% women in your computer science undergrad in Vietnam. Yet as Hannah was asking you, you found a lot of motivation from within. You embrace that, which is so key. When we look at some of the statistics, speaking of data, of women in technical roles. We've seen it hover around 25% the last few years, probably five to 10. I was reading some data from anitab.org over the weekend, and it shows that it's now, in 2022, the number of women in technical roles rose slightly, but it rose, 27.6%. So we're seeing the needle move slowly. But one of the challenges that still remains is attrition. Women who are leaving the role. You've got your PhD. You have a 10 month old, you've got more than one child. What would you advise to women who might be at that crossroads of not knowing should I continue my career in climbing the ladder, or do I just go be with my family or do something else? What's your advice to them in terms of staying the path? >> I think it's really down to that you need to follow your passion. Like in any kind of job, not only like in data science right? If you want to be a baker, or you want to be a chef, or you want to be a software engineer. It's really like you need to ask yourself is it something that you're really passionate about? Because if you really passionate about something, regardless how difficult it is, like regardless like you have so many kids to take care of, you have the whole family to take care of. You have this and that. You still can find your time to spend on it. So it's really like let yourself drive your own passion. Drive the way where you leading to. I guess that's my advice. >> Kind of like following your own North Star, right? Is what you're suggesting. >> Yeah. >> What role have mentors played in your career path, to where you are now? Have you had mentors on the way or people who inspired you? >> Well, I did. I certainly met quite a lot of women who inspired me during my journey. But right now, at this moment, one person, particular person that I just popped into my mind is my current manager. She's also data scientist. She's originally from Caribbean and then came to the US, did her PhDs too, and now led a group, all women. So believe it or not, I am in a group of all women working in data science. So she's really like someone inspire me a lot, like someone I look up to in this career. >> I love that. You went from being one of five females in a class of 100, to now having a PhD in information sciences, and being on an all female data science team. That's pretty cool. >> It's great. Yeah, it's great. And then you see how fascinating that, how things shift right? And now today we are here in a conference that all are women in data science. >> Yeah. >> It's extraordinary. >> So this year we're fortunate to have WIDS coincide this year with the actual International Women's Day, March 8th which is so exciting. Which is always around this time of year, but it's great to have it on the day. The theme of this International Women's Day this year is embrace equity. When you think of that theme, and your career path, and what you're doing now, and who inspires you, how can companies like Gilead benefit from embracing equity? What are your thoughts on that as a theme? >> So I feel like I'm very lucky to get my first job at Gilead. Not only because the work that we are doing here very close to my research at school, but also because of the working environment at Gilead. Inclusion actually is one of the five core values of Gilead. >> Nice. >> So by that, we means we try to create and creating a working environment that all of the differences are valued. Like regardless your background, your gender. So at Gilead, we have women at Gilead which is a global network of female employees, that help us to strengthen our inclusion culture, and also to influence our voices into the company cultural company policy and practice. So yeah, I'm very lucky to work in the environment nowadays. >> It's impressive to not only hear that you're on an all female data science team, but what Gilead is doing and the actions they're taking. It's one thing, we've talked about this Hannah, for companies, and regardless of industry, to say we're going to have 50% women in our workforce by 2030, 2035, 2040. It's a whole other ballgame for companies like Gilead to actually be putting pen to paper. To actually be creating a strategy that they're executing on. That's awesome. And it must feel good to be a part of a company who's really adapting its culture to be more inclusive, because there's so much value that comes from inclusivity, thought diversity, that ultimately will help Gilead produce better products and services. >> Yeah. Yes. Yeah. Actually this here is the first year Gilead is a sponsor of the WIDS Conference. And we are so excited to establish this relationship, and looking forward to like having more collaboration with WIDS in the future. >> Excellent. Kelly we've had such a pleasure having you on the program. Thank you for sharing your linear path. You are definitely a unicorn. We appreciate your insights and your advice to those who might be navigating similar situations. Thank you for being on theCUBE today. >> Thank you so much for having me. >> Oh, it was our pleasure. For our guests, and Hannah Freytag this is Lisa Martin from theCUBE. Coming to you from WIDS 2023, the eighth annual conference. Stick around. Our final guest joins us in just a minute.

(energetic music) >> Everyone, welcome back to theCUBE's coverage of WiDS 2023. This is the eighth annual Women in Data Science Conference. As you know, WiDS is not just a conference or an event, it's a movement. This is going to include over 100,000 people in the next year WiDS 2023 in 200-plus countries. It is such a powerful movement. If you've had a chance to be part of the Livestream or even be here in person with us at Stanford University, you know what I'm talking about. This is Lisa Martin. I have had the pleasure all day of working with two fantastic graduate students in Stanford's Data Journalism Master's Program. Hannah Freitag has been here. Tracy Zhang, ladies, it's been such a pleasure working with you today. >> Same wise. >> I want to ask you both what are, as we wrap the day, I'm so inspired, I feel like I could go build an airplane. >> Exactly. >> Probably can't. But WiDS is just the inspiration that comes from this event. When you walk in the front door, you can feel it. >> Mm-hmm. >> Tracy, talk a little bit about what some of the things are that you heard today that really inspired you. >> I think one of the keyword that's like in my mind right now is like finding a mentor. >> Yeah. >> And I think, like if I leave this conference if I leave the talks, the conversations with one thing is that I'm very positive that if I want to switch, say someday, from Journalism to being a Data Analyst, to being like in Data Science, I'm sure that there are great role models for me to look up to, and I'm sure there are like mentors who can guide me through the way. So, like that, I feel reassured for some reason. >> It's a good feeling, isn't it? What do you, Hannah, what about you? What's your takeaway so far of the day? >> Yeah, one of my key takeaways is that anything's possible. >> Mm-hmm. >> So, if you have your vision, you have the role model, someone you look up to, and even if you have like a different background, not in Data Science, Data Engineering, or Computer Science but you're like, "Wow, this is really inspiring. I would love to do that." As long as you love it, you're passionate about it, and you are willing to, you know, take this path even though it won't be easy. >> Yeah. >> Then you can achieve it, and as you said, Tracy, it's important to have mentors on the way there. >> Exactly. >> But as long as you speak up, you know, you raise your voice, you ask questions, and you're curious, you can make it. >> Yeah. >> And I think that's one of my key takeaways, and I was just so inspiring to hear like all these women speaking on stage, and also here in our conversations and learning about their, you know, career path and what they learned on their way. >> Yeah, you bring up curiosity, and I think that is such an important skill. >> Mm-hmm. >> You know, you could think of Data Science and think about all the hard skills that you need. >> Mm, like coding. >> But as some of our guests said today, you don't have to be a statistician or an engineer, or a developer to get into this. Data Science applies to every facet of every part of the world. >> Mm-hmm. >> Finances, marketing, retail, manufacturing, healthcare, you name it, Data Science has the power and the potential to unlock massive achievements. >> Exactly. >> It's like we're scratching the surface. >> Yeah. >> But that curiosity, I think, is a great skill to bring to anything that you do. >> Mm-hmm. >> And I think we... For the female leaders that we're on stage, and that we had a chance to talk to on theCUBE today, I think they all probably had that I think as a common denominator. >> Exactly. >> That curious mindset, and also something that I think as hard is the courage to raise your hand. I like this, I'm interested in this. I don't see anybody that looks like me. >> But that doesn't mean I shouldn't do it. >> Exactly. >> Exactly, in addition to the curiosity that all the women, you know, bring to the table is that, in addition to that, being optimistic, and even though we don't see gender equality or like general equality in companies yet, we make progress and we're optimistic about it, and we're not like negative and complaining the whole time. But you know, this positive attitude towards a trend that is going in the right direction, and even though there's still a lot to be done- >> Exactly. >> We're moving it that way. >> Right. >> Being optimistic about this. >> Yeah, exactly, like even if it means that it's hard. Even if it means you need to be your own role model it's still like worth a try. And I think they, like all of the great women speakers, all the female leaders, they all have that in them, like they have the courage to like raise their hand and be like, "I want to do this, and I'm going to make it." And they're role models right now, so- >> Absolutely, they have drive. >> They do. >> Right. They have that ambition to take something that's challenging and complicated, and help abstract end users from that. Like we were talking to Intuit. I use Intuit in my small business for financial management, and she was talking about how they can from a machine learning standpoint, pull all this data off of documents that you upload and make that, abstract that, all that complexity from the end user, make something that's painful taxes. >> Mm-hmm. >> Maybe slightly less painful. It's still painful when you have to go, "Do I have to write you a check again?" >> Yeah. (laughs) >> Okay. >> But talking about just all the different applications of Data Science in the world, I found that to be very inspiring and really eye-opening. >> Definitely. >> I hadn't thought about, you know, we talk about climate change all the time, especially here in California, but I never thought about Data Science as a facilitator of the experts being able to make sense of what's going on historically and in real-time, or the application of Data Science in police violence. We see far too many cases of police violence on the news. It's an epidemic that's a horrible problem. Data Science can be applied to that to help us learn from that, and hopefully, start moving the needle in the right direction. >> Absolutely. >> Exactly. >> And especially like one sentence from Guitry from the very beginnings I still have in my mind is then when she said that arguments, no, that data beats arguments. >> Yes. >> In a conversation that if you be like, okay, I have this data set and it can actually show you this or that, it's much more powerful than just like being, okay, this is my position or opinion on this. And I think in a world where increasing like misinformation, and sometimes, censorship as we heard in one of the talks, it's so important to have like data, reliable data, but also acknowledge, and we talked about it with one of our interviewees that there's spices in data and we also need to be aware of this, and how to, you know, move this forward and use Data Science for social good. >> Mm-hmm. >> Yeah, for social good. >> Yeah, definitely, I think they like data, and the question about, or like the problem-solving part about like the social issues, or like some just questions, they definitely go hand-in-hand. Like either of them standing alone won't be anything that's going to be having an impact, but combining them together, you have a data set that illustrate a point or like solves the problem. I think, yeah, that's definitely like where Data Set Science is headed to, and I'm glad to see all these great women like making their impact and combining those two aspects together. >> It was interesting in the keynote this morning. We were all there when Margot Gerritsen who's one of the founders of WiDS, and Margot's been on the program before and she's a huge supporter of what we do and vice versa. She asked the non-women in the room, "Those who don't identify as women, stand up," and there was a handful of men, and she said, "That's what it's like to be a female in technology." >> Oh, my God. >> And I thought that vision give me goosebumps. >> Powerful. (laughs) >> Very powerful. But she's right, and one of the things I think that thematically another common denominator that I think we heard, I want to get your opinions as well from our conversations today, is the importance of community. >> Mm-hmm. >> You know, I was mentioning this stuff from AnitaB.org that showed that in 2022, the percentage of females and technical roles is 27.6%. It's a little bit of an increase. It's been hovering around 25% for a while. But one of the things that's still a problem is attrition. It doubled last year. >> Right. >> And I was asking some of the guests, and we've all done that today, "How would you advise companies to start moving the needle down on attrition?" >> Mm-hmm. >> And I think the common theme was network, community. >> Exactly. >> It takes a village like this. >> Mm-hmm. >> So you can see what you can be to help start moving that needle and that's, I think, what underscores the value of what WiDS delivers, and what we're able to showcase on theCUBE. >> Yeah, absolutely. >> I think it's very important to like if you're like a woman in tech to be able to know that there's someone for you, that there's a whole community you can rely on, and that like you are, you have the same mindset, you're working towards the same goal. And it's just reassuring and like it feels very nice and warm to have all these women for you. >> Lisa: It's definitely a warm fuzzy, isn't it? >> Yeah, and both the community within the workplace but also outside, like a network of family and friends who support you to- >> Yes. >> To pursue your career goals. I think that was also a common theme we heard that it's, yeah, necessary to both have, you know your community within your company or organization you're working but also outside. >> Definitely, I think that's also like how, why, the reason why we feel like this in like at WiDS, like I think we all feel very positive right now. So, yeah, I think that's like the power of the connection and the community, yeah. >> And the nice thing is this is like I said, WiDS is a movement. >> Yes. >> This is global. >> Mm-hmm. >> We've had some WiDS ambassadors on the program who started WiDS and Tel Aviv, for example, in their small communities. Or in Singapore and Mumbai that are bringing it here and becoming more of a visible part of the community. >> Tracy: Right. >> I loved seeing all the young faces when we walked in the keynote this morning. You know, we come here from a journalistic perspective. You guys are Journalism students. But seeing all the potential in the faces in that room just seeing, and hearing stories, and starting to make tangible connections between Facebook and data, and the end user and the perspectives, and the privacy and the responsibility of AI is all... They're all positive messages that need to be reinforced, and we need to have more platforms like this to be able to not just raise awareness, but sustain it. >> Exactly. >> Right. It's about the long-term, it's about how do we dial down that attrition, what can we do? What can we do? How can we help? >> Mm-hmm. >> Both awareness, but also giving women like a place where they can connect, you know, also outside of conferences. Okay, how do we make this like a long-term thing? So, I think WiDS is a great way to, you know, encourage this connectivity and these women teaming up. >> Yeah, (chuckles) girls help girls. >> Yeah. (laughs) >> It's true. There's a lot of organizations out there, girls who Code, Girls Inc., et cetera, that are all aimed at helping women kind of find their, I think, find their voice. >> Exactly. >> And find that curiosity. >> Yeah. Unlock that somewhere back there. Get some courage- >> Mm-hmm. >> To raise your hand and say, "I think I want to do this," or "I have a question. You explained something and I didn't understand it." Like, that's the advice I would always give to my younger self is never be afraid to raise your hand in a meeting. >> Mm-hmm. >> I guarantee you half the people weren't listening or, and the other half may not have understood what was being talked about. >> Exactly. >> So, raise your hand, there goes Margot Gerritsen, the founder of WiDS, hey, Margot. >> Hi. >> Keep alumni as you know, raise your hand, ask the question, there's no question that's stupid. >> Mm-hmm. >> And I promise you, if you just take that chance once it will open up so many doors, you won't even know which door to go in because there's so many that are opening. >> And if you have a question, there's at least one more person in the room who has the exact same question. >> Exact same question. >> Yeah, we'll definitely keep that in mind as students- >> Well, I'm curious how Data Journalism, what you heard today, Tracy, we'll start with you, and then, Hannah, to you. >> Mm-hmm. How has it influenced how you approach data-driven, and storytelling? Has it inspired you? I imagine it has, or has it given you any new ideas for, as you round out your Master's Program in the next few months? >> I think like one keyword that I found really helpful from like all the conversations today, was problem-solving. >> Yeah. >> Because I think, like we talked a lot about in our program about how to put a face on data sets. How to put a face, put a name on a story that's like coming from like big data, a lot of numbers but you need to like narrow it down to like one person or one anecdote that represents a bigger problem. And I think essentially that's problem-solving. That's like there is a community, there is like say maybe even just one person who has, well, some problem about something, and then we're using data. We're, by giving them a voice, by portraying them in news and like representing them in the media, we're solving this problem somehow. We're at least trying to solve this problem, trying to make some impact. And I think that's like what Data Science is about, is problem-solving, and, yeah, I think I heard a lot from today's conversation, also today's speakers. So, yeah, I think that's like something we should also think about as Journalists when we do pitches or like what kind of problem are we solving? >> I love that. >> Or like kind of what community are we trying to make an impact in? >> Yes. >> Absolutely. Yeah, I think one of the main learnings for me that I want to apply like to my career in Data Journalism is that I don't shy away from complexity because like Data Science is oftentimes very complex. >> Complex. >> And also data, you're using for your stories is complex. >> Mm-hmm. >> So, how can we, on the one hand, reduce complexity in a way that we make it accessible for broader audience? 'Cause, we don't want to be this like tech bubble talking in data jargon, we want to, you know, make it accessible for a broader audience. >> Yeah. >> I think that's like my purpose as a Data Journalist. But at the same time, don't reduce complexity when it's needed, you know, and be open to dive into new topics, and data sets and circling back to this of like raising your hand and asking questions if you don't understand like a certain part. >> Yeah. >> So, that's definitely a main learning from this conference. >> Definitely. >> That like, people are willing to talk to you and explain complex topics, and this will definitely facilitate your work as a Data Journalist. >> Mm-hmm. >> So, that inspired me. >> Well, I can't wait to see where you guys go from here. I've loved co-hosting with you today, thank you. >> Thank you. >> For joining me at our conference. >> Wasn't it fun? >> Thank you. >> It's a great event. It's, we, I think we've all been very inspired and I'm going to leave here probably floating above the ground a few inches, high on the inspiration of what this community can deliver, isn't that great? >> It feels great, I don't know, I just feel great. >> Me too. (laughs) >> So much good energy, positive energy, we love it. >> Yeah, so we want to thank all the organizers of WiDS, Judy Logan, Margot Gerritsen in particular. We also want to thank John Furrier who is here. And if you know Johnny, know he gets FOMO when he is not hosting. But John and Dave Vellante are such great supporters of women in technology, women in technical roles. We wouldn't be here without them. So, shout out to my bosses. Thank you for giving me the keys to theCube at this event. I know it's painful sometimes, but we hope that we brought you great stories all day. We hope we inspired you with the females and the one male that we had on the program today in terms of raise your hand, ask a question, be curious, don't be afraid to pursue what you're interested in. That's my soapbox moment for now. So, for my co-host, I'm Lisa Martin, we want to thank you so much for watching our program today. You can watch all of this on-demand on thecube.net. You'll find write-ups on siliconeangle.com, and, of course, YouTube. Thanks, everyone, stay safe and we'll see you next time. (energetic music)

(upbeat music) >> Welcome back to theCUBE's coverage of Women in Data Science 2023 live from Stanford University. This is Lisa Martin. My co-host is Tracy Yuan. We're excited to be having great conversations all day but you know, 'cause you've been watching. We've been interviewing some very inspiring women and some men as well, talking about all of the amazing applications of data science. You're not going to want to miss this next conversation. Our guest is Gabriela de Queiroz, Principal Cloud Advocate Manager of Microsoft. Welcome, Gabriela. We're excited to have you. >> Thank you very much. I'm so excited to be talking to you. >> Yeah, you're on theCUBE. >> Yeah, finally. (Lisa laughing) Like a dream come true. (laughs) >> I know and we love that. We're so thrilled to have you. So you have a ton of experience in the data space. I was doing some research on you. You've worked in software, financial advertisement, health. Talk to us a little bit about you. What's your background in? >> So I was trained in statistics. So I'm a statistician and then I worked in epidemiology. I worked with air pollution and public health. So I was a researcher before moving into the industry. So as I was talking today, the weekly paths, it's exactly who I am. I went back and forth and back and forth and stopped and tried something else until I figured out that I want to do data science and that I want to do different things because with data science we can... The beauty of data science is that you can move across domains. So I worked in healthcare, financial, and then different technology companies. >> Well the nice thing, one of the exciting things that data science, that I geek out about and Tracy knows 'cause we've been talking about this all day, it's just all the different, to your point, diverse, pun intended, applications of data science. You know, this morning we were talking about, we had the VP of data science from Meta as a keynote. She came to theCUBE talking and really kind of explaining from a content perspective, from a monetization perspective, and of course so many people in the world are users of Facebook. It makes it tangible. But we also heard today conversations about the applications of data science in police violence, in climate change. We're in California, we're expecting a massive rainstorm and we don't know what to do when it rains or snows. But climate change is real. Everyone's talking about it, and there's data science at its foundation. That's one of the things that I love. But you also have a lot of experience building diverse teams. Talk a little bit about that. You've created some very sophisticated data science solutions. Talk about your recommendation to others to build diverse teams. What's in it for them? And maybe share some data science project or two that you really found inspirational. >> Yeah, absolutely. So I do love building teams. Every time I'm given the task of building teams, I feel the luckiest person in the world because you have the option to pick like different backgrounds and all the diverse set of like people that you can find. I don't think it's easy, like people say, yeah, it's very hard. You have to be intentional. You have to go from the very first part when you are writing the job description through the interview process. So you have to be very intentional in every step. And you have to think through when you are doing that. And I love, like my last team, we had like 10 people and we were so diverse. Like just talking about languages. We had like 15 languages inside a team. So how beautiful it is. Like all different backgrounds, like myself as a statistician, but we had people from engineering background, biology, languages, and so on. So it's, yeah, like every time thinking about building a team, if you wanted your team to be diverse, you need to be intentional. >> I'm so glad you brought up that intention point because that is the fundamental requirement really is to build it with intention. >> Exactly, and I love to hear like how there's different languages. So like I'm assuming, or like different backgrounds, I'm assuming everybody just zig zags their way into the team and now you're all women in data science and I think that's so precious. >> Exactly. And not only woman, right. >> Tracy: Not only woman, you're right. >> The team was diverse not only in terms of like gender, but like background, ethnicity, and spoken languages, and language that they use to program and backgrounds. Like as I mentioned, not everybody did the statistics in school or computer science. And it was like one of my best teams was when we had this combination also like things that I'm good at the other person is not as good and we have this knowledge sharing all the time. Every day I would feel like I'm learning something. In a small talk or if I was reviewing something, there was always something new because of like the richness of the diverse set of people that were in your team. >> Well what you've done is so impressive, because not only have you been intentional with it, but you sound like the hallmark of a great leader of someone who hires and builds teams to fill gaps. They don't have to know less than I do for me to be the leader. They have to have different skills, different areas of expertise. That is really, honestly Gabriela, that's the hallmark of a great leader. And that's not easy to come by. So tell me, who were some of your mentors and sponsors along the way that maybe influenced you in that direction? Or is that just who you are? >> That's a great question. And I joke that I want to be the role model that I never had, right. So growing up, I didn't have anyone that I could see other than my mom probably or my sister. But there was no one that I could see, I want to become that person one day. And once I was tracing my path, I started to see people looking at me and like, you inspire me so much, and I'm like, oh wow, this is amazing and I want to do do this over and over and over again. So I want to be that person to inspire others. And no matter, like I'll be like a VP, CEO, whoever, you know, I want to be, I want to keep inspiring people because that's so valuable. >> Lisa: Oh, that's huge. >> And I feel like when we grow professionally and then go to the next level, we sometimes we lose that, you know, thing that's essential. And I think also like, it's part of who I am as I was building and all my experiences as I was going through, I became what I mentioned is unique person that I think we all are unique somehow. >> You're a rockstar. Isn't she a rockstar? >> You dropping quotes out. >> I'm loving this. I'm like, I've inspired Gabriela. (Gabriela laughing) >> Oh my God. But yeah, 'cause we were asking our other guests about the same question, like, who are your role models? And then we're talking about how like it's very important for women to see that there is a representation, that there is someone they look up to and they want to be. And so that like, it motivates them to stay in this field and to start in this field to begin with. So yeah, I think like you are definitely filling a void and for all these women who dream to be in data science. And I think that's just amazing. >> And you're a founder too. In 2012, you founded R Ladies. Talk a little bit about that. This is present in more than 200 cities in 55 plus countries. Talk about R Ladies and maybe the catalyst to launch it. >> Yes, so you always start, so I'm from Brazil, I always talk about this because it's such, again, I grew up over there. So I was there my whole life and then I moved to here, Silicon Valley. And when I moved to San Francisco, like the doors opened. So many things happening in the city. That was back in 2012. Data science was exploding. And I found out something about Meetup.com, it's a website that you can join and go in all these events. And I was going to this event and I joke that it was kind of like going to the Disneyland, where you don't know if I should go that direction or the other direction. >> Yeah, yeah. >> And I was like, should I go and learn about data visualization? Should I go and learn about SQL or should I go and learn about Hadoop, right? So I would go every day to those meetups. And I was a student back then, so you know, the budget was very restricted as a student. So we don't have much to spend. And then they would serve dinner and you would learn for free. And then I got to a point where I was like, hey, they are doing all of this as a volunteer. Like they are running this meetup and events for free. And I felt like it's a cycle. I need to do something, right. I'm taking all this in. I'm having this huge opportunity to be here. I want to give back. So that's what how everything started. I was like, no, I have to think about something. I need to think about something that I can give back. And I was using R back then and I'm like how about I do something with R. I love R, I'm so passionate about R, what about if I create a community around R but not a regular community, because by going to this events, I felt that as a Latina and as a woman, I was always in the corner and I was not being able to participate and to, you know, be myself and to network and ask questions. I would be in the corner. So I said to myself, what about if I do something where everybody feel included, where everybody can participate, can share, can ask questions without judgment? So that's how R ladies all came together. >> That's awesome. >> Talk about intentions, like you have to, you had that go in mind, but yeah, I wanted to dive a little bit into R. So could you please talk more about where did the passion for R come from, and like how did the special connection between you and R the language, like born, how did that come from? >> It was not a love at first sight. >> No. >> Not at all. Not at all. Because that was back in Brazil. So all the documentation were in English, all the tutorials, only two. We had like very few tutorials. It was not like nowadays that we have so many tutorials and courses. There were like two tutorials, other documentation in English. So it's was hard for me like as someone that didn't know much English to go through the language and then to learn to program was not easy task. But then as I was going through the language and learning and reading books and finding the people behind the language, I don't know how I felt in love. And then when I came to to San Francisco, I saw some of like the main contributors who are speaking in person and I'm like, wow, they are like humans. I don't know, it was like, I have no idea why I had this love. But I think the the people and then the community was the thing that kept me with the R language. >> Yeah, the community factors is so important. And it's so, at WIDS it's so palpable. I mean I literally walk in the door, every WIDS I've done, I think I've been doing them for theCUBE since 2017. theCUBE has been here since the beginning in 2015 with our co-founders. But you walk in, you get this sense of belonging. And this sense of I can do anything, why not? Why not me? Look at her up there, and now look at you speaking in the technical talk today on theCUBE. So inspiring. One of the things that I always think is you can't be what you can't see. We need to be able to see more people that look like you and sound like you and like me and like you as well. And WIDS gives us that opportunity, which is fantastic, but it's also helping to move the needle, really. And I was looking at some of the Anitab.org stats just yesterday about 2022. And they're showing, you know, the percentage of females in technical roles has been hovering around 25% for a while. It's a little higher now. I think it's 27.6 according to any to Anitab. We're seeing more women hired in roles. But what are the challenges, and I would love to get your advice on this, for those that might be in this situation is attrition, women who are leaving roles. What would your advice be to a woman who might be trying to navigate family and work and career ladder to stay in that role and keep pushing forward? >> I'll go back to the community. If you don't have a community around you, it's so hard to navigate. >> That's a great point. >> You are lonely. There is no one that you can bounce ideas off, that you can share what you are feeling or like that you can learn as well. So sometimes you feel like you are the only person that is going through that problem or like, you maybe have a family or you are planning to have a family and you have to make a decision. But you've never seen anyone going through this. So when you have a community, you see people like you, right. So that's where we were saying about having different people and people like you so they can share as well. And you feel like, oh yeah, so they went through this, they succeed. I can also go through this and succeed. So I think the attrition problem is still big problem. And I'm sure will be worse now with everything that is happening in Tech with layoffs. >> Yes and the great resignation. >> Yeah. >> We are going back, you know, a few steps, like a lot of like advancements that we did. I feel like we are going back unfortunately, but I always tell this, make sure that you have a community. Make sure that you have a mentor. Make sure that you have someone or some people, not only one mentor, different mentors, that can support you through this trajectory. Because it's not easy. But there are a lot of us out there. >> There really are. And that's a great point. I love everything about the community. It's all about that network effect and feeling like you belong- >> That's all WIDS is about. >> Yeah. >> Yes. Absolutely. >> Like coming over here, it's like seeing the old friends again. It's like I'm so glad that I'm coming because I'm all my old friends that I only see like maybe once a year. >> Tracy: Reunion. >> Yeah, exactly. And I feel like that our tank get, you know- >> Lisa: Replenished. >> Exactly. For the rest of the year. >> Yes. >> Oh, that's precious. >> I love that. >> I agree with that. I think one of the things that when I say, you know, you can't see, I think, well, how many females in technology would I be able to recognize? And of course you can be female technology working in the healthcare sector or working in finance or manufacturing, but, you know, we need to be able to have more that we can see and identify. And one of the things that I recently found out, I was telling Tracy this earlier that I geeked out about was finding out that the CTO of Open AI, ChatGPT, is a female. I'm like, (gasps) why aren't we talking about this more? She was profiled on Fast Company. I've seen a few pieces on her, Mira Murati. But we're hearing so much about ChatJTP being... ChatGPT, I always get that wrong, about being like, likening it to the launch of the iPhone, which revolutionized mobile and connectivity. And here we have a female in the technical role. Let's put her on a pedestal because that is hugely inspiring. >> Exactly, like let's bring everybody to the front. >> Yes. >> Right. >> And let's have them talk to us because like, you didn't know. I didn't know probably about this, right. You didn't know. Like, we don't know about this. It's kind of like we are hidden. We need to give them the spotlight. Every woman to give the spotlight, so they can keep aspiring the new generation. >> Or Susan Wojcicki who ran, how long does she run YouTube? All the YouTube influencers that probably have no idea who are influential for whatever they're doing on YouTube in different social platforms that don't realize, do you realize there was a female behind the helm that for a long time that turned it into what it is today? That's outstanding. Why aren't we talking about this more? >> How about Megan Smith, was the first CTO on the Obama administration. >> That's right. I knew it had to do with Obama. Couldn't remember. Yes. Let's let's find more pedestals. But organizations like WIDS, your involvement as a speaker, showing more people you can be this because you can see it, >> Yeah, exactly. is the right direction that will help hopefully bring us back to some of the pre-pandemic levels, and keep moving forward because there's so much potential with data science that can impact everyone's lives. I always think, you know, we have this expectation that we have our mobile phone and we can get whatever we want wherever we are in the world and whatever time of day it is. And that's all data driven. The regular average person that's not in tech thinks about data as a, well I'm paying for it. What's all these data charges? But it's powering the world. It's powering those experiences that we all want as consumers or in our business lives or we expect to be able to do a transaction, whether it's something in a CRM system or an Uber transaction like that, and have the app respond, maybe even know me a little bit better than I know myself. And that's all data. So I think we're just at the precipice of the massive impact that data science will make in our lives. And luckily we have leaders like you who can help navigate us along this path. >> Thank you. >> What advice for, last question for you is advice for those in the audience who might be nervous or maybe lack a little bit of confidence to go I really like data science, or I really like engineering, but I don't see a lot of me out there. What would you say to them? >> Especially for people who are from like a non-linear track where like going onto that track. >> Yeah, I would say keep going. Keep going. I don't think it's easy. It's not easy. But keep going because the more you go the more, again, you advance and there are opportunities out there. Sometimes it takes a little bit, but just keep going. Keep going and following your dreams, that you get there, right. So again, data science, such a broad field that doesn't require you to come from a specific background. And I think the beauty of data science exactly is this is like the combination, the most successful data science teams are the teams that have all these different backgrounds. So if you think that we as data scientists, we started programming when we were nine, that's not true, right. You can be 30, 40, shifting careers, starting to program right now. It doesn't matter. Like you get there no matter how old you are. And no matter what's your background. >> There's no limit. >> There was no limits. >> I love that, Gabriela, >> Thank so much. for inspiring. I know you inspired me. I'm pretty sure you probably inspired Tracy with your story. And sometimes like what you just said, you have to be your own mentor and that's okay. Because eventually you're going to turn into a mentor for many, many others and sounds like you're already paving that path and we so appreciate it. You are now officially a CUBE alumni. >> Yes. Thank you. >> Yay. We've loved having you. Thank you so much for your time. >> Thank you. Thank you. >> For our guest and for Tracy's Yuan, this is Lisa Martin. We are live at WIDS 23, the eighth annual Women in Data Science Conference at Stanford. Stick around. Our next guest joins us in just a few minutes. (upbeat music)

(gentle upbeat music) >> Hey, friends of theCUBE. It's Lisa Martin live at Stanford University covering the Eighth Annual Women In Data Science. But you've been a Cube fan for a long time. So you know that we've been here since the beginning of WiDS, which is 2015. We always loved to come and cover this event. We learned great things about data science, about women leaders, underrepresented minorities. And this year we have a special component. We've got two grad students from Stanford's Master's program and Data Journalism joining. One of my them is here with me, Hannah Freitag, my co-host. Great to have you. And we are pleased to welcome from Intuit for the first time, Shir Meir Lador Group Manager at Data Science. Shir, it's great to have you. Thank you for joining us. >> Thank you for having me. >> And I was just secrets girl talking with my boss of theCUBE who informed me that you're in great company. Intuit's Chief Technology Officer, Marianna Tessel is an alumni of theCUBE. She was on at our Supercloud event in January. So welcome back into it. >> Thank you very much. We're happy to be with you. >> Tell us a little bit about what you're doing. You're a data science group manager as I mentioned, but also you've had you've done some cool things I want to share with the audience. You're the co-founder of the PyData Tel Aviv Meetups the co-host of the unsupervised podcast about data science in Israel. You give talks, about machine learning, about data science. Tell us a little bit about your background. Were you always interested in STEM studies from the time you were small? >> So I was always interested in mathematics when I was small, I went to this special program for youth going to university. So I did my test in mathematics earlier and studied in university some courses. And that's when I understood I want to do something in that field. And then when I got to go to university, I went to electrical engineering when I found out about algorithms and how interested it is to be able to find solutions to problems, to difficult problems with math. And this is how I found my way into machine learning. >> Very cool. There's so much, we love talking about machine learning and AI on theCUBE. There's so much potential. Of course, we have to have data. One of the things that I love about WiDS and Hannah and I and our co-host Tracy, have been talking about this all day is the impact of data in everyone's life. If you break it down, I was at Mobile World Congress last week, all about connectivity telecom, and of course we have these expectation that we're going to be connected 24/7 from wherever we are in the world and we can do whatever we want. I can do an Uber transaction, I can watch Netflix, I can do a bank transaction. It all is powered by data. And data science is, some of the great applications of it is what it's being applied to. Things like climate change or police violence or health inequities. Talk about some of the data science projects that you're working on at Intuit. I'm an intuit user myself, but talk to me about some of those things. Give the audience really a feel for what you're doing. >> So if you are a Intuit product user, you probably use TurboTax. >> I do >> In the past. So for those who are not familiar, TurboTax help customers submit their taxes. Basically my group is in charge of getting all the information automatically from your documents, the documents that you upload to TurboTax. We extract that information to accelerate your tax submission to make it less work for our customers. So- >> Thank you. >> Yeah, and this is why I'm so proud to be working at this team because our focus is really to help our customers to simplify all the you know, financial heavy lifting with taxes and also with small businesses. We also do a lot of work in extracting information from small business documents like bill, receipts, different bank statements. Yeah, so this is really exciting for me, the opportunity to work to apply data science and machine learning to solution that actually help people. Yeah >> Yeah, in the past years there have been more and more digital products emerging that needs some sort of data security. And how did your team, or has your team developed in the past years with more and more products or companies offering digital services? >> Yeah, so can you clarify the question again? Sorry. >> Yeah, have you seen that you have more customers? Like has your team expanded in the past years with more digital companies starting that need kind of data security? >> Well, definitely. I think, you know, since I joined Intuit, I joined like five and a half years ago back when I was in Tel Aviv. I recently moved to the Bay Area. So when I joined, there were like a dozens of data scientists and machine learning engineers on Intuit. And now there are a few hundreds. So we've definitely grown with the year and there are so many new places we can apply machine learning to help our customers. So this is amazing, so much we can do with machine learning to get more money in the pocket of our customers and make them do less work. >> I like both of those. More money in my pocket and less work. That's awesome. >> Exactly. >> So keep going Intuit. But one of the things that is so cool is just the the abstraction of the complexity that Intuit's doing. I upload documents or it scans my receipts. I was just in Barcelona last week all these receipts and conversion euros to dollars and it takes that complexity away from the end user who doesn't know all that's going on in the background, but you're making people's lives simpler. Unfortunately, we all have to pay taxes, most of us should. And of course we're in tax season right now. And so it's really cool what you're doing with ML and data science to make fundamental processes to people's lives easier and just a little bit less complicated. >> Definitely. And I think that's what's also really amazing about Intuit it, is how it combines human in the loop as well as AI. Because in some of the tax situation it's very complicated maybe to do it yourself. And then there's an option to work with an expert online that goes on a video with you and helps you do your taxes. And the expert's work is also accelerated by AI because we build tools for those experts to do the work more efficiently. >> And that's what it's all about is you know, using data to be more efficient, to be faster, to be smarter, but also to make complicated processes in our daily lives, in our business lives just a little bit easier. One of the things I've been geeking out about recently is ChatGPT. I was using it yesterday. I was telling everyone I was asking it what's hot in data science and I didn't know would it know what hot is and it did, it gave me trends. But one of the things that I was so, and Hannah knows I've been telling this all day, I was so excited to learn over the weekend that the the CTO of OpenAI is a female. I didn't know that. And I thought why are we not putting her on a pedestal? Because people are likening ChatGPT to like the launch of the iPhone. I mean revolutionary. And here we have what I think is exciting for all of us females, whether you're in tech or not, is another role model. Because really ultimately what WiDS is great at doing is showcasing women in technical roles. Because I always say you can't be what you can't see. We need to be able to see more role models, female role role models, underrepresented minorities of course men, because a lot of my sponsors and mentors are men, but we need more women that we can look up to and see ah, she's doing this, why can't I? Talk to me about how you stay the course in data science. What excites you about the potential, the opportunities based on what you've already accomplished what inspires you to continue and be one of those females that we say oh my God, I could be like Shir. >> I think that what inspires me the most is the endless opportunities that we have. I think we haven't even started tapping into everything that we can do with generative AI, for example. There's so much that can be done to further help you know, people make more money and do less work because there's still so much work that we do that we don't need to. You know, this is with Intuit, but also there are so many other use cases like I heard today you know, with the talk about the police. So that was really exciting how you can apply machine learning and data to actually help people, to help people that been through wrongful things. So I was really moved by that. And I'm also really excited about all the medical applications that we can have with data. >> Yeah, yeah. It's true that data science is so diverse in terms of what fields it can cover but it's equally important to have diverse teams and have like equity and inclusion in your teams. Where is Intuit at promoting women, non-binary minorities in your teams to progress data science? >> Yeah, so I have so much to say on this. >> Good. >> But in my work in Tel Aviv, I had the opportunity to start with Intuit women in data science branch in Tel Aviv. So that's why I'm super excited to be here today for that because basically this is the original conference, but as you know, there are branches all over the world and I got the opportunity to lead the Tel Aviv branch with Israel since 2018. And we've been through already this year it's going to be it's next week, it's going to be the sixth conference. And every year our number of submission to make talk in the conference doubled itself. >> Nice. >> We started with 20 submission, then 50, then 100. This year we have over 200 submissions of females to give talk at the conference. >> Ah, that's fantastic. >> And beyond the fact that there's so much traction, I also feel the great impact it has on the community in Israel because one of the reason we started WiDS was that when I was going to conferences I was seeing so little women on stage in all the technical conferences. You know, kind of the reason why I guess you know, Margaret and team started the WiDS conference. So I saw the same thing in Israel and I was always frustrated. I was organizing PyData Meetups as you mentioned and I was always having such a hard time to get female speakers to talk. I was trying to role model, but that's not enough, you know. We need more. So once we started WiDS and people saw you know, so many examples on the stage and also you know females got opportunity to talk in a place for that. Then it also started spreading and you can see more and more female speakers across other conferences, which are not women in data science. So I think just the fact that Intuits started this conference back in Israel and also in Bangalore and also the support Intuit does for WiDS in Stanford here, it shows how much WiDS values are aligned with our values. Yeah, and I think that to chauffeur that I think we have over 35% females in the data science and machine learning engineering roles, which is pretty amazing I think compared to the industry. >> Way above average. Yeah, absolutely. I was just, we've been talking about some of the AnitaB.org stats from 2022 showing that 'cause usually if we look at the industry to you point, over the last, I don't know, probably five, 10 years we're seeing the number of female technologists around like a quarter, 25% or so. 2022 data from AnitaB.org showed that that number is now 27.6%. So it's very slowly- >> It's very slowly increasing. >> Going in the right direction. >> Too slow. >> And that representation of women technologists increase at every level, except intern, which I thought was really interesting. And I wonder is there a covid relation there? >> I don't know. >> What do we need to do to start opening up the the top of the pipeline, the funnel to go downstream to find kids like you when you were younger and always interested in engineering and things like that. But the good news is that the hiring we've seen improvements, but it sounds like Intuit is way ahead of the curve there with 35% women in data science or technical roles. And what's always nice and refreshing that we've talked, Hannah about this too is seeing companies actually put action into initiatives. It's one thing for a company to say we're going to have you know, 50% females in our organization by 2030. It's a whole other ball game to actually create a strategy, execute on it, and share progress. So kudos to Intuit for what it's doing because that is more companies need to adopt that same sort of philosophy. And that's really cultural. >> Yeah. >> At an organization and culture can be hard to change, but it sounds like you guys kind of have it dialed in. >> I think we definitely do. That's why I really like working and Intuit. And I think that a lot of it is with the role modeling, diversity and inclusion, and by having women leaders. When you see a woman in leadership position, as a woman it makes you want to come work at this place. And as an evidence, when I build the team I started in Israel at Intuit, I have over 50% women in my team. >> Nice. >> Yeah, because when you have a woman in the interviewers panel, it's much easier, it's more inclusive. That's why we always try to have at least you know, one woman and also other minorities represented in our interviews panel. Yeah, and I think that in general it's very important as a leader to kind of know your own biases and trying to have defined standard and rubrics in how you evaluate people to avoid for those biases. So all of that inclusiveness and leadership really helps to get more diversity in your teams. >> It's critical. That thought diversity is so critical, especially if we talk about AI and we're almost out of time, I just wanted to bring up, you brought up a great point about the diversity and equity. With respect to data science and AI, we know in AI there's biases in data. We need to have more inclusivity, more representation to help start shifting that so the biases start to be dialed down and I think a conference like WiDS and it sounds like someone like you and what you've already done so far in the work that you're doing having so many females raise their hands to want to do talks at events is a good situation. It's a good scenario and hopefully it will continue to move the needle on the percentage of females in technical roles. So we thank you Shir for your time sharing with us your story, what you're doing, how Intuit and WiDS are working together. It sounds like there's great alignment there and I think we're at the tip of the iceberg with what we can do with data science and inclusion and equity. So we appreciate all of your insights and your time. >> Thank you very much. >> All right. >> I enjoyed very, very much >> Good. We hope, we aim to please. Thank you for our guests and for Hannah Freitag. This is Lisa Martin coming to you live from Stanford University. This is our coverage of the eighth Annual Women in Data Science Conference. Stick around, next guest will be here in just a minute.

(gentle music) >> Hey! Welcome back to theCUBE's coverage of WiDS 2023, the eighth Annual Women In Data Science Conference. I'm your host, Lisa Martin. We are at Stanford University, as you know we are every year, having some wonderful conversations with some very inspiring women and men in data science and technical roles. I'm very pleased to introduce Tracy Zhang, my co-host, who is in the Data Journalism program at Stanford. And Tracy and I are pleased to welcome our next guest, Rhonda Crate, Principal Data Scientist at Boeing. Great to have you on the program, Rhonda. >> Tracy: Welcome. >> Hey, thanks for having me. >> Were you always interested in data science or STEM from the time you were young? >> No, actually. I was always interested in archeology and anthropology. >> That's right, we were talking about that, anthropology. Interesting. >> We saw the anthropology background, not even a bachelor's degree, but also a master's degree in anthropology. >> So you were committed for a while. >> I was, I was. I actually started college as a fine arts major, but I always wanted to be an archeologist. So at the last minute, 11 credits in, left to switch to anthropology. And then when I did my master's, I focused a little bit more on quantitative research methods and then I got my Stat Degree. >> Interesting. Talk about some of the data science projects that you're working on. When I think of Boeing, I always think of aircraft. But you are doing a lot of really cool things in IT, data analytics. Talk about some of those intriguing data science projects that you're working on. >> Yeah. So when I first started at Boeing, I worked in information technology and data analytics. And Boeing, at the time, had cored up data science in there. And so we worked as a function across the enterprise working on anything from shared services to user experience in IT products, to airplane programs. So, it has a wide range. I worked on environment health and safety projects for a long time as well. So looking at ergonomics and how people actually put parts onto airplanes, along with things like scheduling and production line, part failures, software testing. Yeah, there's a wide spectrum of things. >> But I think that's so fantastic. We've been talking, Tracy, today about just what we often see at WiDS, which is this breadth of diversity in people's background. You talked about anthropology, archeology, you're doing data science. But also all of the different opportunities that you've had at Boeing. To see so many facets of that organization. I always think that breadth of thought diversity can be hugely impactful. >> Yeah. So I will say my anthropology degree has actually worked to my benefit. I'm a huge proponent of integrating liberal arts and sciences together. And it actually helps me. I'm in the Technical Fellowship program at Boeing, so we have different career paths. So you can go into management, you can be a regular employee, or you can go into the Fellowship program. So right now I'm an Associate Technical Fellow. And part of how I got into the Fellowship program was that diversity in my background, what made me different, what made me stand out on projects. Even applying a human aspect to things like ergonomics, as silly as that sounds, but how does a person actually interact in the space along with, here are the actual measurements coming off of whatever system it is that you're working on. So, I think there's a lot of opportunities, especially in safety as well, which is a big initiative for Boeing right now, as you can imagine. >> Tracy: Yeah, definitely. >> I can't go into too specifics. >> No, 'cause we were like, I think a theme for today that kind of we brought up in in all of our talk is how data is about people, how data is about how people understand the world and how these data can make impact on people's lives. So yeah, I think it's great that you brought this up, and I'm very happy that your anthropology background can tap into that and help in your day-to-day data work too. >> Yeah. And currently, right now, I actually switched over to Strategic Workforce Planning. So it's more how we understand our workforce, how we work towards retaining the talent, how do we get the right talent in our space, and making sure overall that we offer a culture and work environment that is great for our employees to come to. >> That culture is so important. You know, I was looking at some anitab.org stats from 2022 and you know, we always talk about the number of women in technical roles. For a long time it's been hovering around that 25% range. The data from anitab.org showed from '22, it's now 27.6%. So, a little increase. But one of the biggest challenges still, and Tracy and I and our other co-host, Hannah, have been talking about this, is attrition. Attrition more than doubled last year. What are some of the things that Boeing is doing on the retention side, because that is so important especially as, you know, there's this pipeline leakage of women leaving technical roles. Tell us about what Boeing's, how they're invested. >> Yeah, sure. We actually have a publicly available Global Diversity Report that anybody can go and look at and see our statistics for our organization. Right now, off the top of my head, I think we're hovering at about 24% in the US for women in our company. It has been a male majority company for many years. We've invested heavily in increasing the number of women in roles. One interesting thing about this year that came out is that even though with the great resignation and those types of things, the attrition level between men and women were actually pretty close to being equal, which is like the first time in our history. Usually it tends on more women leaving. >> Lisa: That's a good sign. >> Right. >> Yes, that's a good sign. >> And we've actually focused on hiring and bringing in more women and diversity in our company. >> Yeah, some of the stats too from anitab.org talked about the increase, and I have to scroll back and find my notes, the increase in 51% more women being hired in 2022 than 2021 for technical roles. So the data, pun intended, is showing us. I mean, the data is there to show the impact that having females in executive leadership positions make from a revenue perspective. >> Tracy: Definitely. >> Companies are more profitable when there's women at the head, or at least in senior leadership roles. But we're seeing some positive trends, especially in terms of representation of women technologists. One of the things though that I found interesting, and I'm curious to get your thoughts on this, Rhonda, is that the representation of women technologists is growing in all areas, except interns. >> Rhonda: Hmm. >> So I think, we've got to go downstream. You teach, I have to go back to my notes on you, did my due diligence, R programming classes through Boeings Ed Wells program, this is for WSU College of Arts and Sciences, talk about what you teach and how do you think that intern kind of glut could be solved? >> Yeah. So, they're actually two separate programs. So I teach a data analytics course at Washington State University as an Adjunct Professor. And then the Ed Wells program is a SPEEA, which is an Aerospace Union, focused on bringing up more technology and skills to the actual workforce itself. So it's kind of a couple different audiences. One is more seasoned employees, right? The other one is our undergraduates. I teach a Capstone class, so it's a great way to introduce students to what it's actually like to work on an industry project. We partner with Google and Microsoft and Boeing on those. The idea is also that maybe those companies have openings for the students when they're done. Since it's Senior Capstone, there's not a lot of opportunities for internships. But the opportunities to actually get hired increase a little bit. In regards to Boeing, we've actually invested a lot in hiring more women interns. I think the number was 40%, but you'd have to double check. >> Lisa: That's great, that's fantastic. >> Tracy: That's way above average, I think. >> That's a good point. Yeah, it is above average. >> Double check on that. That's all from my memory. >> Is this your first WiDS, or have you been before? >> I did virtually last year. >> Okay. One of the things that I love, I love covering this event every year. theCUBE's been covering it since it's inception in 2015. But it's just the inspiration, the vibe here at Stanford is so positive. WiDS is a movement. It's not an initiative, an organization. There are going to be, I think annually this year, there will be 200 different events. Obviously today we're live on International Women's Day. 60 plus countries, 100,000 plus people involved. So, this is such a positive environment for women and men, because we need everybody, underrepresented minorities, to be able to understand the implication that data has across our lives. If we think about stripping away titles in industries, everybody is a consumer, not everybody, most of mobile devices. And we have this expectation, I was in Barcelona last week at a Mobile World Congress, we have this expectation that we're going to be connected 24/7. I can get whatever I want wherever I am in the world, and that's all data driven. And the average person that isn't involved in data science wouldn't understand that. At the same time, they have expectations that depend on organizations like Boeing being data driven so that they can get that experience that they expect in their consumer lives in any aspect of their lives. And that's one of the things I find so interesting and inspiring about data science. What are some of the things that keep you motivated to continue pursuing this? >> Yeah I will say along those lines, I think it's great to invest in K-12 programs for Data Literacy. I know one of my mentors and directors of the Data Analytics program, Dr. Nairanjana Dasgupta, we're really familiar with each other. So, she runs a WSU program for K-12 Data Literacy. It's also something that we strive for at Boeing, and we have an internal Data Literacy program because, believe it or not, most people are in business. And there's a lot of disconnect between interpreting and understanding data. For me, what kind of drives me to continue data science is that connection between people and data and how we use it to improve our world, which is partly why I work at Boeing too 'cause I feel that they produce products that people need like satellites and airplanes, >> Absolutely. >> and everything. >> Well, it's tangible, it's relatable. We can understand it. Can you do me a quick favor and define data literacy for anyone that might not understand what that means? >> Yeah, so it's just being able to understand elements of data, whether that's a bar chart or even in a sentence, like how to read a statistic and interpret a statistic in a sentence, for example. >> Very cool. >> Yeah. And sounds like Boeing's doing a great job in these programs, and also trying to hire more women. So yeah, I wanted to ask, do you think there's something that Boeing needs to work on? Or where do you see yourself working on say the next five years? >> Yeah, I think as a company, we always think that there's always room for improvement. >> It never, never stops. >> Tracy: Definitely. (laughs) >> I know workforce strategy is an area that they're currently really heavily investing in, along with safety. How do we build safer products for people? How do we help inform the public about things like Covid transmission in airports? For example, we had the Confident Traveler Initiative which was a big push that we had, and we had to be able to inform people about data models around Covid, right? So yeah, I would say our future is more about an investment in our people and in our culture from my perspective >> That's so important. One of the hardest things to change especially for a legacy organization like Boeing, is culture. You know, when I talk with CEO's or CIO's or COO's about what's your company's vision, what's your strategy? Especially those companies that are on that digital journey that have no choice these days. Everybody expects to have a digital experience, whether you're transacting an an Uber ride, you're buying groceries, or you're traveling by air. That culture sounds like Boeing is really focused on that. And that's impressive because that's one of the hardest things to morph and mold, but it's so essential. You know, as we look around the room here at WiDS it's obviously mostly females, but we're talking about women, underrepresented minorities. We're talking about men as well who are mentors and sponsors to us. I'd love to get your advice to your younger self. What would you tell yourself in terms of where you are now to become a leader in the technology field? >> Yeah, I mean, it's kind of an interesting question because I always try to think, live with no regrets to an extent. >> Lisa: I like that. >> But, there's lots of failures along the way. (Tracy laughing) I don't know if I would tell myself anything different because honestly, if I did, I wouldn't be where I am. >> Lisa: Good for you. >> I started out in fine arts, and I didn't end up there. >> That's good. >> Such a good point, yeah. >> We've been talking about that and I find that a lot at events like WiDS, is women have these zigzaggy patterns. I studied biology, I have a master's in molecular biology, I'm in media and marketing. We talked about transportable skills. There's a case I made many years ago when I got into tech about, well in science you learn the art of interpreting esoteric data and creating a story from it. And that's a transportable skill. But I always say, you mentioned failure, I always say failure is not a bad F word. It allows us to kind of zig and zag and learn along the way. And I think that really fosters thought diversity. And in data science, that is one of the things we absolutely need to have is that diversity and thought. You know, we talk about AI models being biased, we need the data and we need the diverse brains to help ensure that the biases are identified, extracted, and removed. Speaking of AI, I've been geeking out with ChatGPT. So, I'm on it yesterday and I ask it, "What's hot in data science?" And I was like, is it going to get that? What's hot? And it did it, it came back with trends. I think if I ask anything, "What's hot?", I should be to Paris Hilton, but I didn't. And so I was geeking out. One of the things I learned recently that I thought was so super cool is the CTO of OpenAI is a woman, Mira Murati, which I didn't know until over the weekend. Because I always think if I had to name top females in tech, who would they be? And I always default to Sheryl Sandberg, Carly Fiorina, Susan Wojcicki running YouTube. Who are some of the people in your history, in your current, that are really inspiring to you? Men, women, indifferent. >> Sure. I think Boeing is one of the companies where you actually do see a lot of women in leadership roles. I think we're one of the top companies with a number of women executives, actually. Susan Doniz, who's our Chief Information Officer, I believe she's actually slotted to speak at a WiDS event come fall. >> Lisa: Cool. >> So that will be exciting. Susan's actually relatively newer to Boeing in some ways. A Boeing time skill is like three years is still kind of new. (laughs) But she's been around for a while and she's done a lot of inspiring things, I think, for women in the organization. She does a lot with Latino communities and things like that as well. For me personally, you know, when I started at Boeing Ahmad Yaghoobi was one of my mentors and my Technical Lead. He came from Iran during a lot of hard times in the 1980s. His brother actually wrote a memoir, (laughs) which is just a fun, interesting fact. >> Tracy: Oh my God! >> Lisa: Wow! >> And so, I kind of gravitate to people that I can learn from that's not in my sphere, that might make me uncomfortable. >> And you probably don't even think about how many people you're influencing along the way. >> No. >> We just keep going and learning from our mentors and probably lose sight of, "I wonder how many people actually admire me?" And I'm sure there are many that admire you, Rhonda, for what you've done, going from anthropology to archeology. You mentioned before we went live you were really interested in photography. Keep going and really gathering all that breadth 'cause it's only making you more inspiring to people like us. >> Exactly. >> We thank you so much for joining us on the program and sharing a little bit about you and what brought you to WiDS. Thank you so much, Rhonda. >> Yeah, thank you. >> Tracy: Thank you so much for being here. >> Lisa: Yeah. >> Alright. >> For our guests, and for Tracy Zhang, this is Lisa Martin live at Stanford University covering the eighth Annual Women In Data Science Conference. Stick around. Next guest will be here in just a second. (gentle music)

(upbeat music) >> Hey, girls and guys. Welcome back to theCUBE. We are live at Stanford University, covering the 8th Annual Women in Data Science Conference. One of my favorite events. Lisa Martin here. Got a couple of guests from Total Energies. We're going to be talking all things data science, and I think you're going to find this pretty interesting and inspirational. Please welcome Alexandre Lapene, Tech Advisor Data Science at Total Energy. It's great to have you. >> Thank you. >> And Myriam Fayad is here as well, product and value manager at Total Energies. Great to have you guys on theCUBE today. Thank you for your time. >> Thank you for - >> Thank you for receiving us. >> Give the audience, Alexandre, we'll start with you, a little bit about Total Energies, so they understand the industry, and what it is that you guys are doing. >> Yeah, sure, sure. So Total Energies, is a former Total, so we changed name two years ago. So we are a multi-energy company now, working over 130 countries in the world, and more than 100,000 employees. >> Lisa: Oh, wow, big ... >> So we're a quite big company, and if you look at our new logo, you will see there are like seven colors. That's the seven energy that we basically that our business. So you will see the red for the oil, the blue for the gas, because we still have, I mean, a lot of oil and gas, but you will see other color, like blue for hydrogen. >> Lisa: Okay. >> Green for gas, for biogas. >> Lisa: Yeah. >> And a lot of other solar and wind. So we're definitely multi-energy company now. >> Excellent, and you're both from Paris? I'm jealous, I was supposed to go. I'm not going to be there next month. Myriam, talk a little bit about yourself. I'd love to know a little bit about your role. You're also a WiDS ambassador this year. >> Myriam: Yes. >> Lisa: Which is outstanding, but give us a little bit of your background. >> Yes, so today I'm a product manager at the Total Energies' Digital Factory. And at the Digital Factory, our role is to develop digital solutions for all of the businesses of Total Energies. And as a background, I did engineering school. So, and before that I, I would say, I wasn't really aware of, I had never asked myself if being a woman could stop me from being, from doing what I want to do in the professional career. But when I started my engineering school, I started seeing that women are becoming, I would say, increasingly rare in the environment >> Lisa: Yes. >> that, where I was evolving. >> Lisa: Yes. >> So that's why I was, I started to think about, about such initiatives. And then when I started working in the tech field, that conferred me that women are really rare in the tech field and data science field. So, and at Total Energies, I met ambassadors of, of the WiDS initiatives. And that's how I, I decided to be a WiDS Ambassador, too. So our role is to organize events locally in the countries where we work to raise awareness about the importance of having women in the tech and data fields. And also to talk about the WiDS initiative more globally. >> One of my favorite things about WiDS is it's this global movement, it started back in 2015. theCUBE has been covering it since then. I think I've been covering it for theCUBE since 2017. It's always a great day full of really positive messages. One of the things that we talk a lot about when we're focusing on the Q1 Women in Tech, or women in technical roles is you can't be what you can't see. We need to be able to see these role models, but also it, we're not just talking about women, we're talking about underrepresented minorities, we're talking about men like you, Alexander. Talk to us a little bit about what your thoughts are about being at a Women and Data Science Conference and your sponsorship, I'm sure, of many women in Total, and other industries that appreciate having you as a guide. >> Yeah, yeah, sure. First I'm very happy because I'm back to Stanford. So I did my PhD, postdoc, sorry, with Margot, I mean, back in 20, in 2010, so like last decade. >> Lisa: Yeah, yep. >> I'm a film mechanics person, so I didn't start as data scientist, but yeah, WiDS is always, I mean, this great event as you describe it, I mean, to see, I mean it's growing every year. I mean, it's fantastic. And it's very, I mean, I mean, it's always also good as a man, I mean, to, to be in the, in the situation of most of the women in data science conferences. And when Margo, she asked at the beginning of the conference, "Okay, how many men do we have? Okay, can you stand up?" >> Lisa: Yes. I saw that >> It was very interesting because - >> Lisa: I could count on one hand. >> What, like 10 or ... >> Lisa: Yeah. >> Maximum. >> Lisa: Yeah. >> And, and I mean, you feel that, I mean, I mean you could feel what what it is to to be a woman in the field and - >> Lisa: Absolutely. >> Alexandre: That's ... >> And you, sounds like you experienced it. I experienced the same thing. But one of the things that fascinates me about data science is all of the different real world problems it's helping to solve. Like, I keep saying this, we're, we're in California, I'm a native Californian, and we've been in an extreme drought for years. Well, we're getting a ton of rain and snow this year. Climate change. >> Guests: Yeah. We're not used to driving in the rain. We are not very good at it either. But the, just thinking about data science as a facilitator of its understanding climate change better; to be able to make better decisions, predictions, drive better outcomes, or things like, police violence or healthcare inequities. I think the power of data science to help unlock a lot of the unknown is so great. And, and we need that thought diversity. Miriam, you're talking about being in engineering. Talk to me a little bit about what projects interest you with respect to data science, and how you are involved in really creating more diversity and thought. >> Hmm. In fact, at Total Energies in addition to being an energy company we're also a data company in the sense that we produce a lot of data in our activities. For example with the sensors on the fuel on the platforms. >> Lisa: Yes. >> Or on the wind turbines, solar panels and even data related to our clients. So what, what is really exciting about being, working in the data science field at Total Energies is that we really feel the impact of of the project that we're working on. And we really work with the business to understand their problems. >> Lisa: Yeah. >> Or their issues and try to translate it to a technical problem and to solve it with the data that we have. So that's really exciting, to feel the impact of the projects we're working on. So, to take an example, maybe, we know that one of the challenges of the energy transition is the storage of of energy coming from renewable power. >> Yes. >> So I'm working currently on a project to improve the process of creating larger batteries that will help store this energy, by collecting the data, and helping the business to improve the process of creating these batteries. To make it more reliable, and with a better quality. So this is a really interesting project we're working on. >> Amazing, amazing project. And, you know, it's, it's fun I think to think of all of the different people, communities, countries, that are impacted by what you're doing. Everyone, everyone knows about data. Sometimes we think about it as we're paying we're always paying for a lot of data on our phone or "data rates may apply" but we may not be thinking about all of the real world impact that data science is making in our lives. We have this expectation in our personal lives that we're connected 24/7. >> Myriam: Yeah. >> I can get whatever I want from my phone wherever I am in the world. And that's all data driven. And we expect that if I'm dealing with Total Energies, or a retailer, or a car dealer that they're going to have the data, the data to have a personal conversation, conversation with me. We have this expectation. I don't think a lot of people that aren't in data science or technology really realize the impact of data all around their lives. Alexander, talk about some of the interesting data science projects that you're working on. >> There's one that I'm working right now, so I stake advisor. I mean, I'm not the one directly working on it. >> Lisa: Okay. >> But we have, you know, we, we are from the digital factory where we, we make digital products. >> Lisa: Okay. >> And we have different squads. I mean, it's a group of different people with different skills. And one of, one of the, this squad, they're, they're working on the on, on the project that is about safety. We have a lot of site, work site on over the world where we deploy solar panels on on parkings, on, on buildings everywhere. >> Lisa: Okay. Yeah. >> And there's, I mean, a huge, I mean, but I mean, we, we have a lot of, of worker and in term of safety we want to make sure that the, they work safely and, and we want to prevent accidents. So what we, what we do is we, we develop some computer vision approach to help them at improving, you know, the, the, the way they work. I mean the, the basic things is, is detecting, detecting some equipment like the, the the mean the, the vest and so on. But we, we, we, we are working, we're working to really extend that to more concrete recommendation. And that's one a very exciting project. >> Lisa: Yeah. >> Because it's very concrete. >> Yeah. >> And also, I, I'm coming from the R&D of the company and that's one, that's one of this project that started in R&D and is now into the Digital Factory. And it will become a real product deployed over the world on, on our assets. So that's very great. >> The influence and the impact that data can have on every business always is something that, we could talk about that for a very long time. >> Yeah. >> But one of the things I want to address is there, I'm not sure if you're familiar with AnitaB.org the Grace Hopper Institute? It's here in the States and they do this great event every year. It's very pro-women in technology and technical roles. They do a lot of, of survey of, of studies. So they have data demonstrating where are we with respect to women in technical roles. And we've been talking about it for years. It's been, for a while hovering around 25% of technical roles are held by women. I noticed in the AnitaB.org research findings from 2022, It's up to 27.6% I believe. So we're seeing those numbers slowly go up. But one of the things that's a challenge is attrition; of women getting in the roles and then leaving. Miryam, as a woman in, in technology. What inspires you to continue doing what you're doing and to elevate your career in data science? >> What motivates me, is that data science, we really have to look at it as a mean to solve a problem and not a, a fine, a goal in itself. So the fact that we can apply data science to so many fields and so many different projects. So here, for example we took examples of more industrial, maybe, applications. But for example, recently I worked on, on a study, on a data science study to understand what to, to analyze Google reviews of our clients on the service stations and to see what are the the topics that, that are really important to them. So we really have a, a large range of topics, and a diversity of topics that are really interesting, so. >> And that's so important, the diversity of topics alone. There's, I think we're just scratching the surface. We're just at the very beginning of what data science can empower for our daily lives. For businesses, small businesses, large businesses. I'd love to get your perspective as our only male on the show today, Alexandre, you have that elite title. The theme of International Women's Day this year which is today, March 8th, is "Embrace equity." >> Alexandre: Yes. >> Lisa: What is that, when you hear that theme as as a male in technology, as a male in the, in a role where you can actually elevate women and really bring in that thought diversity, what is embracing equity, what does it look like to you? >> To me, it, it's really, I mean, because we, we always talk about how we can, you know, I mean improve, but actually we are fixing a problem, an issue. I mean, it's such a reality. I mean, and the, the reality and and I mean, and force in, in the company. And that's, I think in Total Energy, we, we still have, I mean things, I mean, we, we haven't reached our objective but we're working hard and especially at the Digital Factory to, to, to improve on that. And for example, we have 40% of our women in tech. >> Lisa: 40? >> 40% of our tech people that are women. >> Lisa: Wow, that's fantastic! >> Yeah. That's, that's ... >> You're way ahead of, of the global average. >> Alexandre: Yeah. Yeah. >> That outstanding. >> We're quite proud of that. >> You should be. >> But we, we still, we still know that we, we have at least 10% >> Lisa: Yes. because it's not 50. The target is, the target is to 50 or more. And, and, but I want to insist on the fact that we have, we are correcting an issue. We are fixing an issue. We're not trying to improve something. I mean, that, that's important to have that in mind. >> Lisa: It is. Absolutely. >> Yeah. >> Miryam, I'd love to get your advice to your younger self, before you studied engineering. Obviously you had an interest when you were younger. What advice would you give to young Miriam now, looking back at what you've accomplished and being one of our female, visible females, in a technical role? What do you, what would you say to your younger self? >> Maybe I would say to continue as I started. So as I was saying at the beginning of the interview, when I was at high school, I have never felt like being a woman could stop me from doing anything. >> Lisa: Yeah. Yeah. >> So maybe to continue thinking this way, and yeah. And to, to stay here for, to, to continue this way. Yeah. >> Lisa: That's excellent. Sounds like you have the confidence. >> Mm. Yeah. >> And that's something that, that a lot of people ... I struggled with it when I was younger, have the confidence, "Can I do this?" >> Alexandre: Yeah. >> "Should I do this?" >> Myriam: Yeah. >> And you kind of went, "Why not?" >> Myriam: Yes. >> Which is, that is such a great message to get out to our audience and to everybody else's. Just, "I'm interested in this. I find it fascinating. Why not me?" >> Myriam: Yeah. >> Right? >> Alexandre: Yeah, true. >> And by bringing out, I think, role models as we do here at the conference, it's a, it's a way to to help young girls to be inspired and yeah. >> Alexandre: Yeah. >> We need to have women in leadership positions that we can see, because there's a saying here that we say a lot in the States, which is: "You can't be what you can't see." >> Alexandre: Yeah, that's true. >> And so we need more women and, and men supporting women and underrepresented minorities. And the great thing about WiDS is it does just that. So we thank you so much for your involvement in WiDS, Ambassador, our only male on the program today, Alexander, we thank you. >> I'm very proud of it. >> Awesome to hear that Total Energies has about 40% of females in technical roles and you're on that path to 50% or more. We, we look forward to watching that journey and we thank you so much for joining us on the show today. >> Alexandre: Thank you. >> Myriam: Thank you. >> Lisa: All right. For my guests, I'm Lisa Martin. You're watching theCUBE Live from Stanford University. This is our coverage of the eighth Annual Women in Data Science Conference. We'll be back after a short break, so stick around. (upbeat music)

(upbeat music) >> Hey everyone. Welcome back to "The Cube"'s live coverage of "Women in Data Science 2023". As every year we are here live at Stanford University, profiling some amazing women and men in the fields of data science. I have my co-host for this segment is Hannah Freitag. Hannah is from Stanford's Data Journalism program, really interesting, check it out. We're very pleased to welcome our first guest of the day fresh from the keynote stage, Gayatree Ganu, the VP of Data Science at Meta. Gayatree, It's great to have you on the program. >> Likewise, Thank you for having me. >> So you have a PhD in Computer Science. You shared some really cool stuff. Everyone knows Facebook, everyone uses it. I think my mom might be one of the biggest users (Gayatree laughs) and she's probably watching right now. People don't realize there's so much data behind that and data that drives decisions that we engage with. But talk to me a little bit about you first, PhD in Computer Science, were you always, were you like a STEM kid? Little Gayatree, little STEM, >> Yeah, I was a STEM kid. I grew up in Mumbai, India. My parents are actually pharmacists, so they were not like math or stats or anything like that, but I was always a STEM kid. I don't know, I think it, I think I was in sixth grade when we got our first personal computer and I obviously used it as a Pacman playing machine. >> Oh, that's okay. (all laugh) >> But I was so good at, and I, I honestly believe I think being good at games kind of got me more familiar and comfortable with computers. Yeah. I think I always liked computers, I, yeah. >> And so now you lead, I'm looking at my notes here, the Engagement Ecosystem and Monetization Data Science teams at Facebook, Meta. Talk about those, what are the missions of those teams and how does it impact the everyday user? >> Yeah, so the engagement is basically users coming back to our platform more, there's, no better way for users to tell us that they are finding value on the things that we are doing on Facebook, Instagram, WhatsApp, all the other products than coming back to our platform more. So the Engagement Ecosystem team is looking at trends, looking at where there are needs, looking at how users are changing their behaviors, and you know, helping build strategy for the long term, using that data knowledge. Monetization is very different. You know, obviously the top, top apex goal is have a sustainable business so that we can continue building products for our users. And so, but you know, I said this in my keynote today, it's not about making money, our mission statement is not, you know, maximize as much money as you can make. It's about building a meaningful connection between businesses, customers, users, and, you know especially in these last two or three funky, post-pandemic years, it's been such a big, an important thing to do for small businesses all over all, all around the world for users to find like goods and services and products that they care about and that they can connect to. So, you know, there is truly an connection between my engagement world and the monetization world. And you know, it's not very clear always till you go in to, like, you peel the layers. Everything we do in the ads world is also always first with users as our, you know, guiding principle. >> Yeah, you mentioned how you supported especially small businesses also during the pandemic. You touched a bit upon it in the keynote speech. Can you tell our audience what were like special or certain specific programs you implemented to support especially small businesses during these times? >> Yeah, so there are 200 million businesses on our platform. A lot of them small businesses, 10 million of them run ads. So there is a large number of like businesses on our platform who, you know use the power of social media to connect to the customers that matter to them, to like you, you know use the free products that we built. In the post-pandemic years, we built a lot of stuff very quickly when Covid first hit for business to get the word out, right? Like, they had to announce when special shopping hours existed for at-risk populations, or when certain goods and services were available versus not. We had grants, there's $100 million grant that we gave out to small businesses. Users could show sort of, you know show their support with a bunch of campaigns that we ran, and of course we continue running ads. Our ads are very effective, I guess, and, you know getting a very reliable connection with from the customer to the business. And so, you know, we've run all these studies. We support, I talked about two examples today. One of them is the largest black-owned, woman black-owned wine company, and how they needed to move to an online program and, you know, we gave them a grant, and supported them through their ads campaign and, you know, they saw 60% lift in purchases, or something like that. So, a lot of good stories, small stories, you know, on a scale of 200 million, that really sort of made me feel proud about the work we do. And you know, now more than ever before, I think people can connect so directly with businesses. You can WhatsApp them, I come from India, every business is on WhatsApp. And you can, you know, WhatsApp them, you can send them Facebook messages, and you can build this like direct connection with things that matter to you. >> We have this expectation that we can be connected anywhere. I was just at Mobile World Congress for MWC last week, where, obviously talking about connectivity. We want to be able to do any transaction, whether it's post on Facebook or call an Uber, or watch on Netflix if you're on the road, we expect that we're going to be connected. >> Yeah. >> And what we, I think a lot of us don't realize I mean, those of us in tech do, but how much data science is a facilitator of all of those interactions. >> Yeah! >> As we, Gayatree, as we talk about, like, any business, whether it is the black women-owned wine business, >> Yeah. >> great business, or a a grocer or a car dealer, everybody has to become data-driven. >> Yes. >> Because the consumer has the expectation. >> Yes. >> Talk about data science as a facilitator of just pretty much everything we are doing and conducting in our daily lives. >> Yeah, I think that's a great question. I think data science as a field wasn't really defined like maybe 15 years ago, right? So this is all in our lifetimes that we are seeing this. Even in data science today, People come from so many different backgrounds and bring their own expertise here. And I think we, you know, this conference, all of us get to define what that means and how we can bring data to do good in the world. Everything you do, as you said, there is a lot of data. Facebook has a lot of data, Meta has a lot of data, and how do we responsibly use this data? How do we use this data to make sure that we're, you know representing all diversity? You know, minorities? Like machine learning algorithms don't do well with small data, they do well with big data, but the small data matters. And how do you like, you know, bring that into algorithms? Yeah, so everything we do at Meta is very, very data-driven. I feel proud about that, to be honest, because while data gets a bad rap sometimes, having no data and making decisions in the blind is just the absolute worst thing you can do. And so, you know, we, the job as a data scientist at Facebook is to make sure that we use this data, use this responsibly, make sure that we are representing every aspect of the, you know, 3 billion users who come to our platform. Yeah, data serves all the products that we build here. >> The responsibility factor is, is huge. You know, we can't talk about AI without talking about ethics. One of the things that I was talking with Hannah and our other co-host, Tracy, about during our opening is something I just learned over the weekend. And that is that the CTO of ChatGPT is a woman. (Gayatree laughs) I didn't know that. And I thought, why isn't she getting more awareness? There's a lot of conversations with their CEO. >> Yeah. >> Everyone's using it, playing around with it. I actually asked it yesterday, "What's hot in Data Science?" (all laugh) I was like, should I have asked that to let itself in, what's hot? (Gayatree laughs) But it, I thought that was phenomenal, and we need to be talking about this more. >> Yeah. >> This is something that they're likening to the launch of the iPhone, which has transformed our lives. >> I know, it is. >> ChatGPT, and its chief technologist is a female, how great is that? >> And I don't know whether you, I don't know the stats around this, but I think CTO is even less, it's even more rare to have a woman there, like you have women CEOs because I mean, we are building upon years and years of women not choosing technical fields and not choosing STEM, and it's going to take some time, but yeah, yeah, she's a woman. Isn't it amazing? It's wonderful. >> Yes, there was a great, there's a great "Fast Company" article on her that I was looking at yesterday and I just thought, we need to do what we can to help spread, Mira Murati is her name, because what she's doing is, one of the biggest technological breakthroughs we may ever see in our lifetime. It gives me goosebumps just thinking about it. (Gayatree laughs) I also wanted to share some stats, oh, sorry, go ahead, Hannah. >> Yeah, I was going to follow up on the thing that you mentioned that we had many years with like not enough women choosing a career path in STEM and that we have to overcome this trend. What are some, like what is some advice you have like as the Vice-President Data Science? Like what can we do to make this feel more, you know, approachable and >> Yeah. >> accessible for women? >> Yeah, I, there's so much that we have done already and you know, want to continue, keep doing. Of course conferences like these were, you know and I think there are high school students here there are students from my Alma Mater's undergrad year. It's amazing to like get all these women together to get them to see what success could look like. >> Yeah. >> What being a woman leader in this space could look like. So that's, you know, that's one, at Meta I lead recruiting at Meta and we've done a bunch to sort of open up the thinking around data science and technical jobs for women. Simple things like what you write in your job description. I don't know whether you know this, or this is a story you've heard before, when you see, when you have a job description and there are like 10 things that you need to, you know be good at to apply to this job, a woman sees those 10 and says, okay, I don't meet the qualifications of one of them and she doesn't apply. And a man sees one that he meets the qualifications to and he applies. And so, you know, there's small things you can do, and just how you write your job description, what goals you set for diversity and inclusion for your own organization. We have goals, Facebook's always been pretty up there in like, you know, speaking out for diversity and Sheryl Sandberg has been our Chief Business Officer for a very long time and she's been, like, amazing at like pushing from more women. So yeah, every step of the way, I think, we made a lot of progress, to be honest. I do think women choose STEM fields a lot more than they did. When I did my Computer Science I was often one of one or two women in the Computer Science class. It takes some time to, for it to percolate all the way to like having more CTOs and CEOs, >> Yeah. >> but it's going to happen in our lifetime, and you know, three of us know this, women are going to rule the world, and it (laughs) >> Drop the mic, girl! >> And it's going to happen in our lifetime, so I'm excited about it. >> And we have responsibility in helping make that happen. You know, I'm curious, you were in STEM, you talked about Computer Science, being one of the only females. One of the things that the nadb.org data from 2022 showed, some good numbers, the number of women in technical roles is now 27.6%, I believe, so up from 25, it's up in '22, which is good, more hiring of women. >> Yeah. >> One of the biggest challenges is attrition. What keeps you motivated? >> Yeah. >> To stay what, where you are doing what you're doing, managing a family and helping to drive these experiences at Facebook that we all expect are just going to happen? >> Yeah, two things come to mind. It does take a village. You do need people around you. You know, I'm grateful for my husband. You talked about managing a family, I did the very Indian thing and my parents live with us, and they help take care of the kids. >> Right! (laughs) >> (laughs) My kids are young, six and four, and I definitely needed help over the last few years. It takes mentors, it takes other people that you look up to, who've gone through all of those same challenges and can, you know, advise you to sort of continue working in the field. I remember when my kid was born when he was six months old, I was considering quitting. And my husband's like, to be a good role model for your children, you need to continue working. Like, just being a mother is not enough. And so, you know, so that's one. You know, the village that you build around you your supporters, your mentors who keep encouraging you. Sheryl Sandberg said this to me in my second month at Facebook. She said that women drop out of technical fields, they become managers, they become sort of administrative more, in their nature of their work, and her advice was, "Don't do that, Don't stop the technical". And I think that's the other thing I'd say to a lot of women. Technical stuff is hard, but you know, keeping up with that and keeping sort of on top of it actually does help you in the long run. And it's definitely helped me in my career at Facebook. >> I think one of the things, and Hannah and I and Tracy talked about this in the open, and I think you'll agree with us, is the whole saying of you can't be what you can't see, and I like to way, "Well, you can be what you can see". That visibility, the great thing that WiDS did, of having you on the stage as a speaker this morning so people can understand, everyone, like I said, everyone knows Meta, >> Yeah. >> everyone uses Facebook. And so it's important to bring that connection, >> Yeah. >> of how data is driving the experiences, the fact that it's User First, but we need to be able to see women in positions, >> Yes. >> like you, especially with Sheryl stepping down moving on to something else, or people that are like YouTube influencers, that have no idea that the head of YouTube for a very long time, Susan Wojcicki is a woman. >> (laughs) Yes. Who pioneered streaming, and I mean how often do you are you on YouTube every day? >> Yep, every day. >> But we have to be able to see and and raise the profile of these women and learn from them and be inspired, >> Absolutely. >> to keep going and going. I like what I do, I'm making a difference here. >> Yeah, yeah, absolutely. >> And I can be the, the sponsor or the mentor for somebody down the road. >> Absolutely. >> Yeah, and then referring back to what we talked in the beginning, show that data science is so diverse and it doesn't mean if you're like in IT, you're like sitting in your dark room, >> Right. (laughs) >> coding all day, but you know, >> (laughs) Right! >> to show the different facets of this job and >> Right! >> make this appealing to women, >> Yeah. for sure. >> And I said this in my keynote too, you know, one of the things that helped me most is complimenting the data and the techniques and the algorithms with how you work with people, and you know, empathy and alignment building and leadership, strategic thinking. And I think honestly, I think women do a lot of this stuff really well. We know how to work with people and so, you know, I've seen this at Meta for sure, like, you know, all of these skills soft skills, as we call them, go a long way, and like, you know, doing the right things and having a lasting impact. And like I said, women are going to rule the world, you know, in our lifetimes. (laughs) >> Oh, I can't, I can't wait to see that happen. There's some interesting female candidates that are already throwing their hats in the ring for the next presidential election. >> Yes. >> So we'll have to see where that goes. But some of the things that are so interesting to me, here we are in California and Palo Alto, technically Stanford is its own zip code, I believe. And we're in California, we're freaking out because we've gotten so much rain, it's absolutely unprecedented. We need it, we had a massive drought, an extreme drought, technically, for many years. I've got friends that live up in Tahoe, I've been getting pictures this morning of windows that are >> (laughs) that are covered? >> Yes, actually, yes. (Gayatree laughs) That, where windows like second-story windows are covered in snow. >> Yeah. >> Climate change. >> Climate change. >> There's so much that data science is doing to power and power our understanding of climate change whether it's that, or police violence. >> Yeah. (all talk together) >> We had talk today on that it was amazing. >> Yes. So I want more people to know what data science is really facilitating, that impacts all of us, whether you're in a technical role or not. >> And data wins arguments. >> Yes, I love that! >> I said this is my slide today, like, you know, there's always going to be doubters and naysayers and I mean, but there's hard evidence, there's hard data like, yeah. In all of these fields, I mean the data that climate change, the data science that we have done in the environmental and climate change areas and medical, and you know, medicine professions just so much, so much more opportunity, and like, how much we can learn more about the world. >> Yeah. >> Yeah, it's a pretty exciting time to be a data scientist. >> I feel like, we're just scratching the surface. >> Yeah. >> With the potential and the global impact that we can make with data science. Gayatree, it's been so great having you on theCUBE, thank you. >> Right, >> Thank you so much, Gayatree. >> So much, I love, >> Thank you. >> I'm going to take Data WiD's arguments into my personal life. (Gayatree laughs) I was actually just, just a quick anecdote, funny story. I was listening to the radio this morning and there was a commercial from an insurance company and I guess the joke is, it's an argument between two spouses, and the the voiceover comes in and says, "Let's watch a replay". I'm like, if only they, then they got the data that helped the woman win the argument. (laughs) >> (laughs) I will warn you it doesn't always help with arguments I have with my husband. (laughs) >> Okay, I'm going to keep it in the middle of my mind. >> Yes! >> Gayatree, thank you so much. >> Thank you so much, >> for sharing, >> Thank you both for the opportunity. >> And being a great female that we can look up to, we really appreciate your insights >> Oh, likewise. >> and your time. >> Thank you. >> All right, for our guest, for Hannah Freitag, I'm Lisa Martin, live at Stanford University covering "Women in Data Science '23". Stick around, our next guest joins us in just a minute. (upbeat music) I have been in the software and technology industry for over 12 years now, so I've had the opportunity as a marketer to really understand and interact with customers across the entire buyer's journey. Hi, I'm Lisa Martin and I'm a host of theCUBE. (upbeat music) Being a host on theCUBE has been a dream of mine for the last few years. I had the opportunity to meet Jeff and Dave and John at EMC World a few years ago and got the courage up to say, "Hey, I'm really interested in this. I love talking with customers, gimme a shot, let me come into the studio and do an interview and see if we can work together". I think where I really impact theCUBE is being a female in technology. We interview a lot of females in tech, we do a lot of women in technology events and one of the things I.