(upbeat music) >> Thanks Adam from the studio. Dave, with the next interview, I had a great chance to sit down with Pete, from Microsoft Azure. Talk about 5G and all the advances in the innovation around Silicon and what's coming around under the hood. Obviously Microsoft big hyperscaler, top three cloud player. Let's hear from Pete my conversation and we'll come right back. (upbeat music) Well, we'll come back to the cubes coverage of Mobile World Congress 2021, we're onsite in-person and virtual. It's a hybrid event this year. It's in-person for the first time, since the winter of 2019 lots been passed, a lot's happened and theCube's got to cover it. Our next guest is Pete Bernard, senior director, Silicon and telecom at Azure edge devices, platform and services at Microsoft. Pete, thanks for coming on theCube for our remote coverage. Thanks for coming on. We'll be there live and as well as with the remote community. Thanks for coming on. >> Yeah, no, that's great to be here. I'm coming here from sunny Bellevue, Washington. I wish a wish I was going to be in Barcelona this year, but like, as you mentioned, I think the last time I was in Barcelona was 2019. So a lot has happened since then. Right? >> Well, let's get into it. First of all, we'll see you on the interwebs and the community, but let, let's get the content storyline after the number one story at mobile world. Congress is the rise of the modern developer overlay on top of this new infrastructure, 5g, what is the edge, super edge, AI edge, whatever we want to call it. It is an enabler. Okay. And it's also leveraging the assets of, of these telecom infrastructures and certainly the pandemic we've had great success, nothing crashed. It saved us. So what's your, what's your view on this? This is the big story. It's the most important story? What's your take? >> Yeah, I mean, as I mentioned, a lot has happened and there's been a lot of advancements in this area and I think, you know, the part of what's happened with the pandemic is companies have really accelerated their strategies in this area. In terms of, you know, we have tons of commercial customers that are trying to solve really difficult problems using AI and edge and, and 5g now. So the demand is tremendous and the technology has really advanced quite a bit. And you know, we're, my team is specifically focused on sort of the intersection of 5g edge and AI, and it's sort of bringing together these kinds of existing credible technology advances and it's unlocking some amazing new scenarios and business models for, for customers and partners. For sure. >> So let's get it under the hood a little bit and talk about some of the technical issues. Obviously 5g is enabling a lot of commercial benefits cloud providers like Microsoft Azure is having great edge capabilities now with, with bringing the cloud to the edge, which opens up the obvious gamers Mehta versus AI, AR VR kind of things, low latency, applications, cars, and all that good stuff, all the data coming in and then new use cases. So it's a data problem. It's a typology challenge. It's a new architecture, unpack that for us. What, where are we in this? So. >> So I mean, as you mentioned, I mean, it was kind of an infinite set of problems to be solved. And one of the things that we found was that there was actually a lot of friction out there. It's almost like so many different partners and typologies and ways to put things together. Quite often, we get with a commercial customer and they're like, look, we just need to solve this particular problem in retail or healthcare energy. And so one of the things that we introduced as part of our kind of Azure portfolio is something called Azure percept, which is an end to end system for edge AI development and deployment that now works over 5g and L PWA as well. And so a lot of what we're trying to do as a platform company is help customers and partners kind of expedite and speed that development and deployment of solutions. Because like I said, there's no shortage of demand, but they're quite complex. And as you mentioned, you could have, you know, on-prem solutions, you could have hybrid solutions that talk to on-prem hardware and then go to the cloud. You can go direct to the cloud. But the question is like, how do you put these things together in a secure way? And it get an ROI quickly out of your edge AI deployments. And that's been kind of an interesting challenge. And I think when I talked to a lot of partners, telco partners, especially Silicon partners, were all struggling with how do we expedite, expedite? Because you know, the sooner we can get people to deploy and solve their problems, obviously, you know, the sooner they're happy, the sooner we all get paid. Right? And so that's one of the things we have to be careful of is with all the new technology, how do we really sort of titrate down to, you know, what does it take to actually get things from a POC to deployment as quickly as possible? >> And one of the big things is happening is not seeing the developer ecosystem is coming hardcore into the telco cloud, whatever you want to call it. And it's interesting, you know, the word operators is used a lot, the carriers, the operators, you don't hear that in it and say, you don't say that's the operator, the operators writes it department. So you have cloud native and this operating cultures coming together, dev ops dev sec ops coming to what is a carrier grade operating model, which is like a steady build solid foundation. That's what they expect. So you kind of have this classic OT it collision. And this has been talked about in the edge. What's different though, because now you've got to move faster. You got to have a lot of it like cloud scale with automation and AI at the same time I need full Bulletproof operations. Yeah. >> And so it's, you know, we're trying to expose a consistent developer fabric, you know, to our community. I mean, Microsoft's got millions of developers around the world using lots of, lots of tool, tool chains, and frameworks. And we want to sort of harness the power of that whole developer community to bring workloads and applications onto the telco network, right. In, in environments that they're familiar with. And we're seeing also sort of, you mentioned sort of colliding worlds in the edge world. There's kind of traditional embedded developers that are building cameras and devices and gateways. And then there's a lot of data science, AI developers as well. And what we're trying to do is sort of help both communities sort of learn these skills so that, you know, you have developers that are enabled to do, you know, AI workloads and scenarios and all of the business logic around those things and develop it in an environment, whether it's cloud-based or edge based that they're familiar with. And, you know, so therefore a lot of the complexities of the teleco network itself get sort of obfuscated or abstracted for them. So the developer doesn't have to become a telco expert, right. To build a 5g based camera system for their retail stores. Right. And so that's, that's exciting when we start to merge some of these communities together. >> Yeah. So what would be your message to the operators this year? I mean, obviously the edge is not something you need to educate people on, but they are trying to figure out how to, you know, swap the engine of the airplane out at 35,000 feet, as I say, they got, they want to innovate and this year what's your message. Yeah. >> I mean, there's kind of two things going on. One is yes. I think we're, we are deeply involved helping telcos Cloudify their network and take advantage of 5g and virtualization. And, you know, we have recent acquisitions as a metal switching affirmed and hold that whole thing. So that's, that's that chunk of work that's ongoing. I think the other thing that's happening is really thinking about telcos. We're seeing as a hunger for solutions. And so telcos thinking of themselves as solution providers, not just connectivity providers and, you know, getting into that mindset of saying, we're going to come in and work with this city or this, you know, big retailer and we're going to help solve the problems for them. And we love working with partners like that, that are actually delivering solutions as opposed to pieces of technology. >> What solutions do you think Pete are showing the most promise for helping the telco industry digitally transformed? >> Well, I think on the NGI space, there's a couple of big verticals. I mean, you know, obviously places like agriculture are huge, you know, where you need a wide deployments. We're seeing a lot of areas in around retail, you know, retail environments when I would have leveraged like low latency 5g. One of the pieces of feedback we heard was a lot of retailers actually want less hardware in their physical store and they want to leverage 5g more to get back to the cloud. And then we're seeing, you know, energy sectors, you know, and mining and other kind of difficult to reach areas where you can leverage ciliary networks. So a lot of these verticals are, you know, turning onto the fact that they could get some of their conductivity and edge AI solutions combined together and do some amazing things. >> Right. You just made me think of a question while I got you. I got to ask this because you know, you've brought up 5g and back haul, you know, and people in the, in this business always know backhaul is always the problem. We all know we've been to a concert or a game where we've got multiple bars on wifi, but nothing's loading. Right. So we all know, right. We've seen that that's back haul. That's a choke point. If 5g is going to give me more back haul to essentially another exchange, how has the core of the internet evolved? Because as I started poking around and research and there's more direct connects now, there's not many exchanges. It used to be, we had my west and my east, those are now gone. I'm like, what's going on in the backbone? Does that simple? Is it better or worse? Is that still a good thing? >> Well, yeah. One of the exciting things around kind of the virtualization of what's going on with networking is that we're able to partner with telcos to sort of extend the Azure footprint to help with some of those congestion points, right? So we can, we can bring heavy edge equipment, pretty darn close to where the action is, and actually have direct connections into teleco networks to help them sort of expand their footprint, you know, even farther out to the edge and they can leverage our hyperscaler to, to do that. So that that's a benefit of one of the architectural improvements of 5G around virtualization. >> That's awesome. And I'm looking forward to following up on that great point. And I think it's, it sells a digital divide problem. That's been going on for over a decade, 15, 20 years, this digital divide. Now you got city revitalizations going on. You have, I mean, just the, just the, the digital revitalization in global communities is everywhere. And I think, I think this is going to be an influx point. That's not yet written about in the press now, but I think it's going to be very clear. So, so with all that, I got to ask you the importance of how you guys see an ecosystem for this transformation, because it used to be the telcos ruled the world, and now it's not going that way. They still have a footprint. I mean, everyone, the rising tide helps everybody, as they say, what's the importance of a strong ecosystem in order to drive this nutrient? >> Well, you know, it's definitely a team sport. It's definitely a team sport. And, and you know, Microsoft's been a big partner company for decades, and I think it's something like $8, a part of revenue for every dollar of revenue from the Microsoft generate. So we're heavily invested in our device, builder partners, our telco partners, the ISV community. And, you know, I think what we're trying to do is work with telcos to sort of bring those communities together, to solve these kinds of problems that customers are having. So yeah, it's definitely a team sport. And like I said, the new entrance with some really innovative software platforms, it's an opportunity for telcos, I think, to sort of reinvent and to kind of rethink about how they want to be more agile and more competitive. Again, this will be businesses. >> Okay, great. And have you on, I got it. I got ask you, we've talked about the most important story, obviously 5g edge in AI. I think you nailed it. You're you're in this cross hairs of probably one of the most exciting areas in the tech industry as distributed computing goes that last mile, so to speak pun intended, what, but what's, in your opinion, the most important story that not many people are talking about that should be talking about, what do you think is something that's being written about, but to talk about, but it's super important that that needs to be true. >> Well, you know, it's interesting. I mean, a lot of the marketing and talk about 5g is around phones, people talking about their speed on phones. And I think we're finally getting past the discussion of 5g on phones and talking about 5g for like more MTM communications and more, more kind of connecting really trillions of things together. And then that enabled me to is going to be a big, big deal moving forward. And I think that's, we'll start to see probably more coverage of that moving forward. We're on the inside of the industry. So we kind of know it, but I think on the outside of the industry, when people think 5g, they still think phones. And then hopefully that becomes, there's more of a story around all the other pieces being connected with 5g. >> Yeah. And I got to ask you about two quick things before we go open source, openness, interoperability, and security. What, how would you, what's your opinion on those two pillars? >> So I think security is kind of foundational for what we're we've been doing at Microsoft for a long time, whether it's Azure sphere that we're doing for end to end, you know, edge security or any of our security offerings that we have from services perspective. So we're trying to like with Azure percept, we actually build in like TPM encryption of AI models from edge to cloud, as an example of that. So security really is foundational to all of the stuff that we need to do. It cannot be something that you do later or add on it has to be designed in. And I think from an open source perspective, I mean, whether it's our, you know, stewardship of GitHub or the involvement in open source communities, you know, we're, we're totally excited about all the innovation that's happening there and you know, you got to let people participate. And in fact, one of the cool things that's been happening is the amount of developer reach in areas where maybe there isn't, you know, like we've had our build conferences and other Microsoft events. It enables everyone to participate virtually no matter where they are in the world, even if they can't get a ticket to Redmond Washington, and you can still be part of the developer community and learn online and be part of that. >> I think this whole embed developer market's going to come back in and massive volumes of new people as Silicon becomes important. And of course, I can't leave you without asking the Silicon angle question for our team. Silicon is becoming a competitive advantage for whether it's acceleration, offload and or core things, whether it's instance related or use case related, what's the future of Silicon and the telecom and cloud in general. >> For mine. Yeah. So I mean, the advances happening in the Silicon space are fantastic. Whether it's like process advances down to like five nanometers and below. So you're talking about, you know, much lower power consumption, much higher density, you know, packaging and, you know, AI acceleration built in as well as all these other, you know, containerized security things. So that's being driven by a lot by consumer markets, right? So more powerful PCs and phones. And that's also translating into the cloud and for some of the heavy infrastructure. So the leaps and bounds we're seeing even between now and the last MWC in person in 2019 in Silicon has been amazing. And that's going to unblock, you know, all kinds of workloads that could be done at the edge as well as incredible high-performance stuff to be done in the cloud. That's pretty exciting. >> Peter Love that word unblocked, because I think it's going to unblock them that big, you know, rock in the river. It's holding the water back. I think it's going to unleash creativity, innovation, computer science engineering down from Silicon to the modern application developer. Amazing opportunity. I think the edge is going to be the, an awesome area to innovate on. Thanks for coming on the cube. >> Sounds good. Thanks for having me. >> People in our senior director, silica telecom as your edge devices for platform services at Microsoft, a lot going on big cloud player, hyperscaler at the edge. This is the final area. In my opinion, that's called the accident habits going to be great innovation. It's part of the cloud cloud is creating massive change in telecom. We've got to cover here in the queue. Thanks for watching. Okay, Dave, that was a great interview with Pete Bernard, senior director, Silicon telecom, Azure edge devices, platform, and services. Microsoft's got all those long titles in the, in the thing, but Silicon is a key thing. You heard my interview wide ranging conversation, obviously with that kind of pedigree and expertise. He's pretty strong, but he, at the end there a little gym on the Silicon. Yeah. Okay. Because that is going to be a power source. You you've been reporting on this. You've been doing a lot of breaking analysis. Microsoft's a hyperscaler they're they're the second player in cloud, Amazon. Number one, Microsoft number two, Google number three, Microsoft. They didn't really say anything. They have something Amazon has got grab a ton, but big directional signal shift there. >> Well, I think it was interesting. It was a great interview by the way, and the things that struck me pizza, and they're focused on the intersection of 5g edge and AI. So AI is all about data-driven workloads. If you look at AI today, most of the AI in the enterprise is done in the cloud and it's modeling, but the future of AI is going to be inferencing at the edge in real time. That's where the real expenses today. And that's where you need new computing architectures. And you're right. I've written about this one of my last breaking analysis on AWS, a secret weapon, and that secret weapon is a new computing architecture. That's not based on traditional x86 architectures. It's based on their own design, but based on arm, because arm is higher performance, lower cost, better price, performance, and way cheaper. And so I guarantee you based on what you just said that, well, Amazon clearly has set the direction with nitro and graviton and, and, and, you know, gravitate on to Microsoft is I think following that playbook. And it's interesting that Pete has Silicon in his title and telecom and an edge they're going after that because it doesn't require new low powered architectures that are going to blow away anything we've ever seen on x86. >> Yeah. I mean, I think that's a killer point. You and I have been covering the enterprise, the old guard rack and stack the boxes. Amazon was early on that clearly winning low power, high density looks like a consumer, like feel in cloud scale, changes the game on economics. And then he also teased out if you squint, there's a lot of stuff to decode. We're going to unpack that video and write probably six or five blog posts there, but he said, 5g is going to change the direct connect. They're already doing it. Microsoft's putting that to the edge, that right in the same playbook as AWS, right on the almost right on the number, put the edge, make it powerful, direct connects connectivity. >> We've seen this before. The consumer piece is key. The consumer leads, we know this and the consumer apple is leading in things like AI and, and Tesla is leading at the edge. That's where you have to look for the innovation. That's going to trickle into the enterprise. And so in the cloud guys, I kicked the hyperscale. You and Sergeant Joe Hall talked about this at the startup showcase that we did was that the cloud guys, the hyperscalers, and a really strong position for the edge. >> I got to tell you, we are on this go to the siliconangle.com. Obviously that's our website, the cube.net. We are reporting on this. It's very nuanced point. But if you look at the cloud players, you can see the telco digital revolution telco. Dr. Is a digital revolution back to you, Adam, in the studio for more coverage, we'll be back at the desk shortly.

>>live from Stanford University. It's the queue covering Stanford women in data Science 2020. Brought to you by Silicon Angle Media. >>Hi, and welcome to the Cube. I'm your host, Sonia today, Ari. And we're live at Stanford University covering wigs, Women in Data Science Conference 2020 And this is the fifth annual one. Joining us today is John Hoegger, who is the principal data scientist manager at Microsoft. John. Welcome to the Cube. Thanks. So tell us a little bit about your role at Microsoft. >>I manage a central data science team for myself. 3 65 >>And tell us more about what you do on a daily basis. >>Yeah, so we look at it across all the different myself. 365 products Office Windows security products has really try and drive growth, whether it's trying to provide recommendations to customers to end uses to drive more engagement with the products that they use every day. >>And you're also on the Weeds Conference Planning Committee. So tell us about how you joined and how that experience has been like, >>Yeah, actually, I was at Stanford about a week after the very first conference on. I got talking to Karen, one of this co organizers of that that conference and I found out there was only one sponsor very first year, which was WalMart Labs >>on. >>The more that she talked about it, the more that I wanted to be involved on. I thought that makes it really should be a sponsor, this initiative. And so I got details. I went back and my assessment sponsor. Ever since I've been on the committee trying it help with. I didn't find speakers on and review and the different speakers that we have each year. And it's it's amazing just to see how this event has grown over the four years. >>Yeah, that's awesome. So when you first started, how many people attended in the beginning? >>So it started off as we're in this conference with 400 people and just a few other regional events, and so was live streamed but just ready to a few universities. And ever since then it's gone with the words ambassadors and people around the world. >>Yes, and outwits has is over 60 countries on every continent except Antarctica has told them in the Kino a swell as has 400 plus attendees here and his life stream. So how do you think would has evolved over the years? >>Uh, it's it's term from just a conference to a movement. Now it's Ah, there's all these new Our regional events have been set up every year and just people coming together, I'm working together. So, Mike, self hosting different events. We had events in Redmond. I had office and also in New York and Boston and other places as well. >>So as a as a data scientist manager for many years at Microsoft, I'm I'm sure you've seen it increase in women taking technical roles. Tell us a little bit about that. >>Yeah, And for any sort of company you have to try and provide that environment. And part of that is even from recruiting and ensuring that you've got a diverse into s. So we make sure that we have women on every set of interviews to be able to really answer the question. What's it like to be a woman on this team and your old men contents of that question on? So you know that helps as faras we try, encourage more were parented some of these things demos on. I've now got a team of 30 data scientists, and half of them are women, which is great. >>That's also, um So, uh, um, what advice would you give to young professional women who are just coming out of college or who just starting college or interested in a stem field? But maybe think, Oh, I don't know if they'll be anyone like me in the room. >>Uh, you ask the questions when you interview I go for those interviews and asked, like Like, say, What's it like to be a woman on the team? All right. You're really ensuring that the teams that you're joining the companies you joined in a inclusive on and really value diversity in the workforce >>and talking about that as we heard in the opening address that diversity brings more perspectives, and it also helps take away bias from data science. How have you noticed that that bias becoming more fair, especially at your time at Microsoft? >>Yeah, and that's what the rest is about. Is just having those diverse set of perspectives on opinions in heaven. More people just looking like a data and thinking through your holiday to come. Views on and ensure has been used in the right way. >>Right. Um and so, um, what do you going forward? Do you plan to still be on the woods committee? What do you see with is going how DC woods in five years? >>Ah, yeah. I live in for this conference I've been on the committee on. I just expected to continue to grow. I think it's just going right beyond a conference. Dossevi in the podcasts on all the other initiatives that occurring from that. >>Great. >>John, Thank you so much for being on the Cube. It was great having >>you here. Thank you. >>Thanks for watching the Cube. I'm your host, Sonia, to worry and stay tuned for more. Yeah.

>>Live from Orlando, Florida. It's the cube covering Microsoft ignite brought to you by Cohesity. >>Good afternoon everyone and welcome back to the cubes live coverage of Microsoft ignite. We are wrapping up three days of wall to wall coverage. Back to back interviews. I'm your host Rebecca Knight, alongside my cohost Stu Miniman. We have saved the best for last. We have BJ Jenkins, president and CEO of Barracuda networks. Thank you so much for coming on the cube. Feel a lot of pressure on internet. It's going to be great. Why don't you start by Barracuda. I think of that heartsong tell our viewers a little bit about, about your business, what you do. >>Yeah. Um, Barracuda is a company focused in the security industry, primarily on email security and network and application security. Uh, we have over 220,000 customers, uh, since we were founded a little over 15 years ago. And um, you know, we have a passion for making our customers secure and safe and being able to run their business. And we're a great partner in Microsoft, so, uh, they really help us drive our business. >>Yeah. So, so much to catch up, PJ, since it's been many years since you've been on the program, you were new in the role, but let's start with that Microsoft relationship here. We've been spending all week talking through all of the various environments. Talk about a little bit about your joint customers, the relationship and what's happening there. >>Yeah. I joined Barracuda seven years ago. Yesterday was my anniversary. And um, when I came into Barracuda, it was primarily at the time focused on a kind of small and midsize businesses. And most of those businesses ran Microsoft exchange or ran some form of Microsoft applications. And really that was the start of our partnership, realizing how important Microsoft was and it's grown. We were the first, uh, security company to put our firewalls in Azure. And that was over five years ago. And I think being first with a partner like Microsoft who is really at that point trying to catch up with Amazon and you know, Satya was, we're starting to drive the business in that direction. Uh, it gave us a unique vantage point in the partnership and it's grown from there. We were, uh, the Azure partner the year in 2016, uh, across their business. Um, we do joint development with them. We do joint go to market activities. And when you look around and you see 30,000 customers here, it's a, it's a good, good place to focus for a company like ourselves. >>Yeah. Well the, the, the changes in Microsoft business has had a ripple effect in the ecosystem, not only the launch of Azure, but I mean a big push office three 65 you talk about there's gotta be a difference between I'm rolling out exchange servers and well, it's all in the cloud. We know that customers still need to think sick as strong about security when they go to SAS Deere. If your customers figured that out yet. >>Yeah. I think, um, the trends that played out on prom play out in the cloud, um, how am I gonna secure my applications? How am I going to secure my data, my network? Um, and then the individuals that are using that cause at the end of the day, the individuals tend to be the weakest link in the security chain. And, um, you know, Mike, what I like is Microsoft has done a really good job improving their security posture, the base level that they provide to their customers every single day improves. And our job is to innovate on top of that and make them even safer. And, um, Microsoft's position in the industry too has been one where they want to be a ecosystem. They want to partner with third parties to help their customers move from on prem into Azure. And they know they're not gonna be able to do it on their own. >>So they've upped their game. We've got to up our game and we do it jointly, which is the nice thing. I, I joke with people. When I was at EMC and I used to go to Redmond, I'd go with battle armor on because there was not gonna be a fun meeting, uh, who's going to be, how Microsoft was going to hurt our business. And now I go to Redmond and you're embraced as a partner. They want to understand what customers and partners are thinking. They jointly plan with you. It's a completely different tone and tenor, which has been nice for us. >>So it is a scary world out there. And as we know that the threat environment is changing, hackers are becoming more sophisticated. I wonder if you could just set the scene for our viewers and just talk about security challenges in general and then we'll get into the specifics of the new solutions that you've announced here. >>Yeah, it's, threats come from everywhere and I think it's hard to boil it down and make it simple at times. But one of the stories I tell, uh, investors and customers about how fast the world is changing, uh, when I came on board, CEO's are obviously targets for hackers and the types of phishing mails I would get at that point. Um, and they would be very obvious. I've gone by BJ my entire life. On the website it says William Jenkins. And so the phishing emails would come in and say, you know, today fog, no, Hey, can you wire money here, William? Right. And so there was just base level intelligence. Nowadays they use LinkedIn, they use fee, they create social graphs. They study your communication forms, they look, they know how you're organized and they target the people. It will have, I always signed my emails past comma, BJ, the best fishing males have that in there. >>They've discovered that they've incorporated that they, so the, just the level of intelligence, the sophistication of what hackers do today, uh, has exponentially changed. And, you know, we're fortunate you can, we have more computing power. We have more artificial intelligence that we can apply to stop them. But the game just keeps getting escalated. And it's a, it's why the security industry has been strong. It's why there's so many companies out there. We've got to keep getting better. Um, but it's, it's a scary world. It's, it's, you know, you can never, never rest and never think you're ahead. You always gotta keep attacking it. >>So BJ, you had a number of announcements. Barracuda did, not nearly as many as Microsoft did, but give us the highlights if you would. >>Yeah. Um, so a number number of things announced here. Uh, first we're part of, uh, Misa, the Microsoft intelligence security association. So we're proud, proud to be a part of that. At launch. Um, we announced, uh, the cloud application platform security platform and the big announcement for us around that was our launch of as a service, uh, that's run on Azure. And, uh, we've always had a strong application approach. We've got integrated, um, detection, DDoSs uh, the O OS top 20 are all in Kurt corporate into our platform. What we've done is really leveraged Microsoft scale to run a very easy, simple to deploy a web application security platform, uh, that takes advantage of Microsoft scale and resiliency and brings that to our customers. Uh, we did a study, you know, only 10% of the websites in the world today are protected. So 90% of the web sites and web applications in the world today run on protected. >>We think this is a great way to go out and, um, help protect more of those. And then finally, um, you know, we announced Microsoft announced their V land solution and we have done joint development with them. We'll continue to innovate here, but we announced obviously our solution that we'll run, uh, with Microsoft's B when we're the only ones who can provide a customer really with multiple lengths run on Microsoft backbone, they can really run their data center. Now the corporate data center out of Azure, uh, we give them traffic prioritization, fail over resiliency that customers need when they're making those types of decisions. So there was more than that, but that was a lot of good stuff for us. We're excited about it. >>What does the recent announcement that Microsoft has won the Jetta contract, does that have any impact on Barracuda's business? Is that, >>well, I think anytime Microsoft wins business, it's a good thing because we're partnering with them. That contract is so big and, uh, has a lot of different elements and, and certainly security is a part of it. So we think there's aspects where we can play. I did hear, I think, um, Oracle was suing and I think AWS, so this may have a lot of legs before it becomes real. But it, I, you know, I think it continues to show that customers want to utilize, um, the scale breadth and depth of solutions that the cloud companies are bringing. And, you know, we view that as opportunity because security is an important element to making that work for those customers. >>So PJ, one to put aside the Microsoft stuff for a second here, since last we talk barracudas gone private and the security industry feels like it just growing so fast. You know, every week we're getting approached by new startups, heavy investment and the like, give us a little bit about your position has a CIO and CEO in this space. Uh, and you know, the love, a little bit of a note. We know it happened a few years back now, but going private when so many companies have, >>yeah, they're, you know, obviously there's a lot of funded companies in the security market. You know, we were in, uh, we had been public for, for four years. Um, a company that's been around 15 years where we were a profitable security company to, we were unique. We weren't, uh, the high flyer growth, but we were growing, you know, kind of, uh, low double digits with profitability, but there were investments that needed to be made in the business. Uh, we were running our transaction system on code, the founder wrote. Um, so there were investments we really needed to make to go from, you know, the 400, 500 million Mark to 1 billion mark. And so going private with a partner like Thoma Bravo, um, who really understands this industry has allowed us to reset the strategy and focus on, uh, the highest growth areas for us, which are email and network and application security. >>Um, they've helped us, we've invested over 20 million in internal systems, um, modern systems, Salesforce, NetSuite, uh, that we think give us the foundational elements to scale to $1 billion. And, um, you know, they combine that with operational expertise that they bring in to help us get more customers to the 220,000. Uh, one of the other interesting things for us too is, um, well we have 220,000 customers. We have 50 of the fortune 100. We have 250 of the fortune 1000 and as the movement, as, as customers have move to cloud, our solutions have become more relevant for customers of scale. And so they've given us the backing really to make that transition into that. So I liked not having to go on public conference calls every quarter. That's been a really nice thing. Um, but they've been a great partner for us. So we've, I think what you can think of us as we focused on areas that we think are the highest priority to our customers. >>Yeah, PJ, it also, we talked about there's so many startups in this space out there. The profile security keeps getting raised. Pat Gelsinger, VMware, you know, pounding the table saying that security needs to do over the, he just purchased black Boston based company that was public. You know, I talked to my friends that had been deep in the security industry and they scoff a little bit about, you know, we've been doing this for a long time. Barracuda is a company that has been around for quite a number of years. How's the industry doing? What do we need to do better? And how do you look at that landscape? >>Yeah, I, you know, I love pats energy and vigor, but there's no silver bullet that's gonna solve every problem out there. I do think, uh, where the industry is getting better is one on sharing information. You can see alliances, associations that have been formed. Um, you know, even with the cloud providers, we're actively sharing information and sharing of that information. We'll make more robust solutions first. Um, second you're seeing vendors go more towards platform where they're offering a larger, so the, the quality of solutions are getting better. And I do think there's consolidation happening where there, there are going to be certain segments of the market where you don't need 15 solutions. You really need, you know, one not from a particular player. So I think you'll see more, uh, consolidation occur around that. And you know, certainly that's been a trend we've been on in terms of integrating our solutions, making them easier to deploy and use for the customers. And then, you know, I think the last part of this is regulation is really a, it's still behind, but it's finally catching up and there's an interest in it. And I think in partnership with the industry, we can get our customers in a better position, a better security posture. So, you know, I, um, there will be consolidation over over time. Uh, you know, I've seen a map, I think there's 3000 security companies in all different segments that won't last forever. And, uh, it'll get easier for customers over time, is my belief. >>So with regulation, do you want to work in partnership with regulators? I mean, how do you, to help them understand the industry first of all and understand the dangers and the risks? I mean, how do you see the future of regulation for this industry? >>First of all, there's a large education process for legislators in general. You have to look no further than when Mark Zuckerberg got questioned by Congress. And the questions he were getting asked were not the best questions. Um, but you do have people who understand this industry and you can look at regulations like GDPR. You know, California's coming out data privacy law now and they're never perfect, but they're good foundational elements to start. And they're helping customers, um, get more aware of what they have to do to be secure and they're helping us explain to customers the things you can do to be in a better security posture. And so there's a continuum around this. We're in the early days, I, there's still a lot of education that has to go on, but when you see, >>start getting passed, it's a good step in the right direction. And by my estimation, BJ, we did save the best for last. Thank you so much for coming on the cube. That was terrific. Sorry it took so long. I'm Rebecca and I first two minutes and that wraps up three days of coverage at Microsoft ignite at the cube. Thank you so much for tuning in and we will see you next time.

>>Live from Orlando, Florida. It's the cube covering Microsoft ignite brought to you by Cohesity. >>Welcome back everyone to the cubes live coverage of Microsoft ignite. I'm your host, Rebecca Knight, along with my co host to minimun. We are doing joined by Donna Sarkar. She is the advocate lead Microsoft power platform at Microsoft. Thank you so much for coming on the show. Thank you very much for having me. Tai cube land. So tell us a little bit about power platform. It's something we're hearing some buzz about, but we still need the overview. What is it all about? All right, so for years, decades we in the tech industry, you have been on this mission where we say everyone in the world can benefit from learning to code, right? Uh, whether you're a farmer and accountant, a teacher, a lawyer, a doctor, some sort of code will help you do your job better and you'll be able to automate away boring tasks and make apps and websites to solve your business problems. >>Right? We've been saying this forever and soon we started to realize like, why are we asking everyone to learn to code when the end goal is to solve those business problems, right? So instead of learning to code, why not create a suite of low code or no code tools? So all of these people who we call citizen developers who may not be professional developers as in they didn't go to computer science school, they didn't do a coding boot camp. They don't live in visual studio all day. How can they use these low code tools to solve their specific business problems? So that's like the vision of power platform and they're, I would say six independent pillars of it. Um, the first one, the one that most people know is power BI, which is a dashboard to visualize data and you know, um, traction in your business and all of that. >>So that's the one that most of the fortune 500 are like quite familiar with. The second one that I think a lot of people have used, used to be called Microsoft flow. So this is a automation tool where you'd say, if I get an email, send me a text, you know, a kind of a, if this happens, then that happens. It's just a logical tool that connects lots and lots of services in our life together that has been renamed to power automate to focus more on the automation that many businesses have that we actually have not thought about for decades. How do we automate some of these processes that people have to do all the time? Third thing if I could. So of course one of the new announcements this week, power automate is the RPA piece. Yes. Come out there. So I guess it's a suite and this is a new offering as RPA. >>The robotic process automation is how we can, um, do UI automation, which is a huge pain in the neck. Like it's terrible because you say, Oh click box, wait three seconds, wait for this thing to happen. Sleep 10 sec. It is terrible. I've done UI automation, I hate it. UI automation. So much. So RPA, what it does for you is you perform the act actions and the code is generated and it replays. So that is this powerful tool for anyone who has to do any sort of repetitive scan form, scan, form, scan form, you know, sort of thing. So power automate. The third pillar is PowerApps, which I think everyone hears a lot about today, which is um, apps that are generated from whatever data source that you've got. Say you've got an Excel spreadsheet having, and I saw all of your guests are it all tracked in an Excel spreadsheet, right? >>Donna's coming now, Christina is coming next and there's Christina now and imagine you can see them in an app instead. And all of you have this app on your phone, you can say, Oh, what's on the docket for today, right? Donna's showing up at 11 Christina's at 1130 what are the questions we want to ask Donna? Click on the Donna tab, you get all the questions you want to talk to her about, et cetera. So PowerApps is a way to quickly generate an app from a data source without code. We have a whole bunch of templates depending on what you're trying to do. So maybe you're trying to make a gallery of photos or you're trying to make like an expense tool or like a gas mileage tool or whatever you're trying to do that every single business in the world has the same tools, slightly different. >>So the fourth thing is, um, a new announcement called power virtual assist, which is, um, think about it as simplified chatbots, right? Chatbots are everywhere. Uh, the way people think about making them is, Oh, I have to go get Azure cognitive services and learn it deeply and become a AI expert and learn to like speak natural language processing stuff. But in fact, you can build a chat bot in five minutes using power virtual assist, which was fantastic and really cool. And running through all of this is my favorite that I learned a lot about this week, which is called the AI builder. And AI builder is a tool really that brings intelligence to all of these things and makes you feel it kind of a badass. I'm like, Oh, I trained an AI model and deployed it and tested it on stage. That's crazy and cool. And I learned to do that in five minutes and believe you me, I'm not a data scientist. >>So it was a really, really cool set of tools that I personally, even as a pro developer, I'm very excited about. Well, I want to dig into the tools more than what they can do. But I first want to ask you a personal question because you're new to the role. You've been there two weeks. What made you, what was exciting to you about working with power platforms? So I've been at Microsoft for 14 years and I've always been in the windows division and I've always worked in a software engineering function. So always dealing with like C plus plus code comm code, how do we, what product code do we changes, do we make to windows the. And recently I've been realizing that my personal mission that anyone in the world should have my opportunities. It's, that's really important to me. Right? I grew up underserved society in Detroit, Michigan, right? >>I don't, I often feel like I don't deserve this life that I have and I fell into it because of luck and circumstance and I want other people to have these opportunities and not feel that same kind of impostor thing. So I always believe that tech is this, you know, this sword, this weapon that you can wield and it will as you make your way through the world and it creates so many opportunities, right? It, the opera and anyone in the world wants to hire a software engineer. Every company, right? Every company wants to hire devs. It doesn't matter if you're like government or like oil rigs, you want software developers. And I thought, what an amazing economic power and I want lots of people to have that. And lo and behold, I was offered the opportunity to head up a brand new advocacy team for the power platform, um, as part of the Azure advocates organization. >>And I said, Oh, that's amazing to be able to line up my personal passion with a mission in the company that doesn't come along very often. So I love my job. So it's interesting thought. I would love your viewpoint as someone that's been with Microsoft for 14 years, cause I know a lot of the advocacy people and many of them are ones that if you ask them if they would have joined Microsoft five years ago, I'm not sure. Sure. So you know, moving from windows to there. Tell us a little bit about culturally what's different about Microsoft today and you know, much more obviously than just windows. Yeah. Um, I would say that there's three things that are dramatically different. There's a lot of like things that people notice, but three things I think that are just, you can't even argue about it. One, we are definitely a learn it all mindset rather than a nodal where it's actually much better now to say, I do not know. >>Let's go find out, let's go do an experiment and then we'll have an answer. And that's much better than with great confidence saying something wrong. Right. Oh I know this will work for sure. I guarantee you. And then it not working because you're being a know it all rather than the learn it all. So that tolerance is off the charts. It's, it's expected. If you come in with a strong opinion with no sort of experimental data to back it up, that's no longer a good thing right now. People almost are suspicious. Like, really? Why do you, why do you think that? Have you checked it? Have you done the experiment? The second thing is, um, this co-creating with customers before, like you're asking about windows. I've worked on windows five versions and it always went a little like this, right? We as the developers would go and hide in Redmond, Washington for three and a half years and one day we would show up and say, here is your operating system. >>We'll see you in three years, have fun using it by, and then we go off and make another operating system. Right? We didn't stick around to figure out, is this operating system working for you? Are you being successful? What's you're trying to do? Are your customer successful? We just went ahead and made what we thought was next, right? Because we were convinced we knew better. But with windows 10 and every other product at Microsoft, now we actually cocreate with our customers, right? That feedback loop is part of the product cycle where we don't ship a product without having a feedback loop. So we shipped something. How are we getting feedback? What is the time baked in to actually take that feedback and make changes? So that's one thing. It's dramatically different. Um, it used to all be timed to code, product, time to fix bugs. >>That's it. Now it's code product, listen to customer feedback, fixed bugs from customers. That's it. So it dramatically shorten the amount of time it took to build an operating system because we don't need to make a three year long product. Instead we make like a six month long product. And when I ran the windows insider program, we were testing windows every week, right? Twice a week we're rolling out versions of windows to millions of people and getting their feedback in real time. And the third thing I'd say that's been a dramatic transformation is this inclusivity of not just different kinds of, you know, race in the city, but work styles, the kinds of businesses we do work with. Like we're a, we do Linux now, right? We do eggs. Um, our platform itself pulls from all sorts of data sources. We don't just say we only pull from Microsoft tech. >>Like if you have Excel, if you have access, if you have Azure, if you've sequel, we support you and everyone else go the heck away. No, we're, we're saying whatever data source you've got, we don't care. We'll build you a power app based on your data source. Bring your whole self to work, right? It's that bring your whole self to a work mindset that I think has permeated just across the company and a chosen our products. So you were talking about this feedback loop and I'm interested because these, these, the power platform was rolled out into 2018 we haven't seen any major revenue yet, but Microsoft sees a ton of promise here. So what was the customer feedback you were given in terms of these updates that you've just announced here at ignite and what were customers demanding, wanting, needing from these platforms, these, these, these tools? >>Well, there's been a few things. One, um, the uptake in power platform, especially power apps is the fastest growth of any business app in Microsoft history. Um, in the last like just two years we've reached 84% of the fortune 500 are running power. Now. That's kind of wild, right? When you think these are normally traditional companies who can be quite conservative, but they've got people, whether it's an it, it's a citizen dove or a PRODA, they're actually building power apps to supplement their business needs, right? So it's been just astronomical growth, which is fantastic. Um, and the feedback from this group is actually what dictates all of the changes we've been making. So one of the key things a lot of people said was we just adopted teams like last year, right? Our company adopted teams, we're all in on teams. All of our communication like realtime has done on teams, but power platform is not with teams. >>What's, what's the deal with that? Right? So the par platform dev team engineering team actually went and figured out how can you have a teams channel, how can you build a power plant, a power app, and then share that power app within your teams specifically. So say the three of us are working on a teams channel and I make a Oh, track your attendees app, the one we're talking about, I can share it within the teams itself and we can just see it from within the team's window. So it'll run within the teams window. Um, we can just deploy it to our phones as well. And with the same team's credentials as we're working, that applies to the app as well. So that's something that just rolled out this week as direct feedback from people who say we're, we want an on the latest and greatest. And that means teams. That's one means SharePoint online. That means our platform. That means all the things now. >>Yeah. So Donna, one of the things I love that you talked about is it doesn't take months to get started on this. So many announcements that you talked through all the six pillars and everything. For those people out there seeing what's new, give them some final tips as to how they should get started with, with the power platform family. >>I would say that um, one of the best things you can do is just get your hands on it, right? Stop reading about it. Stop looking at the announcements. Just get your hands on it. Because I was at first reading all these blog posts trying to understand CDs, power platform, AI builder, all this stuff. Stop. Just don't do it. The best thing to do is to go get on Microsoft learn. There's a start, a starter tutorial called canvas apps for power platform. Um, and go do the tutorial. All it does is it deploys an Excel spreadsheet to your personal machine or your personal one drive, whatever it is and using that, it's just carpet, right? It's like black carpet, white carpet and shows pictures of carpet and then you generate a power app. And it shows it in a gallery view on an app that you just see on your computer and then you deploy it to your phone. >>All it does is show you the power of an Excel spreadsheet converted into an app. So I've created a short URL for it just to make life easier for everyone. So it's AKA dot. Ms power up, super straight forward, super simple. And I talk about this tutorial all the time, not because I think it's the best tutorial that's ever existed, but for someone who has absolutely no idea and they're feeling intimidated to start, this is exactly the right thing to do because this tutorial, I am not kidding you both of you can do it in five minutes. Like on the next break. Once you're finished with me and Christina, I challenge you to do the tutorial. All right? Okay. Challenge accepted. One, one final thing. So you are known for this Ted talk that you gave Unimpossible syndrome earlier in this, in our conversation you said you fell into this like, Oh absolutely, you've gotten lucky, but yet you're a smart woman. >>Talk about imposter syndrome. And then and then give your best advice for the young people out there and an old people to frankly who are suffering. Imposter syndrome is a killer because it is a disease that is a global epidemic. It's not. Some people think it's a woman's problem, it's a people of color problem. No, it's not. It's an everyone problem. Every time I give this talk, the Ted audience was thousands of people. I would say about 70% men and when I asked how many of you feel these symptoms? Hands are up. 70% of people, and this was men too, who feel like I got here. You know the thoughts are usually I got here by accident. It was dumb luck. There's a mistake in the process. I slipped in under the radar any minute. Now someone's going to show up here and say, you don't belong here. >>Get out or someone's going to check my credentials or ask me like, how do you think you're as good as the people around you? Or why are you qualified to speak on this topic? Right? People are convinced this is going to happen. Like, almost everyone is convinced and it's wild. And I've realized the reason that happens is because we are not used to doing that thing yet. That's it. We don't imposter about the things we do every day. You don't imposter about being in camera on front of the camera in front of everyone because you do it all the time and you've gotten good reviews and obviously people come to talk to you. But if tomorrow I was to be like you and I are going to write office abs, you may say, ah, I don't think I'm qualified to do that. I don't know if you are or not. >>I'm just making stuff up at this point. Um, and you may say, I am not qualified to do that. And the reason you say that is because you've never done it before. Why would you be qualified to do that? It's like me trying to be qualified to ride a unicycle, right? Which I can't. So my advice to people who feels this, well I don't feel like I belong here, is break it down right into steps, debug this process and say, all right, there are parts of this process that I feel qualified to do and there's parts I do not feel qualified to do. What are they? So from my own example, I absolutely do not feel qualified to lead an advocacy team for power platform. Right. I said, I joined this team two weeks ago. I just learned about this product last year. How am I qualified to lead advocacy for this? >>So I had to break it down and I said, what? What am I feeling and posturing about? Is it leading advocacy? No, I did it for windows. I did it for hollow lens. I do know how to do that. Is it speaking in front of lots of people? Not really. I do that all the time. Is it writing content so others can learn? Not really. I do that all the time. Is it the product? Yes, it's the product. It's the, I don't feel like I know the ins and outs of the product that well. So if you were to ask me where exactly is the connector for, you know, Azure sequeled or PowerApps, I would just freeze. Like I do not know. I think it's in the Azure portal somewhere, somewhere. So I would feel that sense of imposter and like, Oh, I don't know. >>So I don't belong here. It's no, I just don't know the product that well. That's okay. I know advocacy well, so what I need to do now is identify things. I'm good at advocacy things. I'm not good at product, learn the product. That's it. It just becomes a really easy to do list or to learn list. Right. Learn it all mindset, not know it all. Mindset. I love it. Thank you so much. Thank you is a really terrific conversation. Wonderful. Thanks for having me. I'm Rebecca Knight for Stu Miniman. Stay tuned for more of the cubes live coverage of Microsoft ignite.

>>live from Seattle, Washington. It's the key nude covering Smartsheet engaged 2019. Brought to you by smartsheet. >>Welcome back, everyone to the cubes. Live coverage of smartsheet engaged here in Seattle, Washington. I'm your host along with my co host, Jeff Rick. We're joined by Jean Farrell. He is the CPO of smartsheet. Thanks for coming on the show. >>Thanks for being here. >>Great to be here here last year and even bigger and better. You moved out of the hotel and convention center. That gets something. Did >>we did, We were. We have almost 4000 strong this year and we're super excited. We've been looking forward to this for a while. So >>So this is the third, the third annual conference yet. Just tell us a little bit. Let's let's open it up by telling our viewers a little bit about what this means to you, how big the show is. Give us a few stats. >>Yeah, well, you know, we ran our first customer conference, our first engaged really three years ago in in Bellevue at a conference center attached to a hotel that's right next to our headquarters, which is so super convenient, and I think we had 5 700 people there, and it was a great start andan. Last year we doubled in size and we actually outgrew the facility in Bellevue on. So when we planned for this year, we said, You know, let's go Big way felt this momentum building. We had such great feedback from customers what they learned and what they came away and could do after coming to engage that we felt we could. We were ready to kind of take it to a big stage. And so it was really exciting. I spent before joining Smartsheet two and half years ago. I spent five years that Amazon Web service is, and I was fortunate enough to be there when they did their first reinvent in Las Vegas, and it was roughly 5000 people, and I had a very interesting deja vu moment walking into the main auditorium here yesterday, Andi, it just brought back all the memories of Oh my gosh, this is like the size of remain so in three years we should be. Roughly 25,000 will be >>in Vegas >>today, up on the main stage. A lot of great new product announcements I want it, I want you to sort of break it down for our viewers. He started talking about how you really served three core customers and these new product announcements are really targeted. Each of these >>Yeah, we kind of broke it out. And what we find >>your way, sir? Customers of all sizes. So from startups, toe, medium sized businesses to large enterprise and within almost every one of those customers, we really see three distinct user groups really work force, which is at the core kind of where we started the I T teams, which many times there to support the workforce but also drive a lot of their own work clothes. And then the business decision makers. Folks that are really looking at, How do I drive overall organizational effectiveness and improve efficiency? And so what we tried to do was make sure we were delivering a set of capabilities for everybody on DSO for the workforce. We announced a bunch of new capabilities. Probably the highlight was our new conversations in context, which we're really excited about. It's gonna enable ah, whole new level of collaboration and engagement within the platform, and >>it was really >>grounded in customer feedback. That said they wanted the ability to actually interact in the context of their work and too many times what they were forced to do is they would have a question and they would have to go send an email or they go send a chat and then the response is disconnected. So it just wasn't as efficient. That could be. So we took that signal and work very closely with customers to design the new experience. So really excited about those those capabilities. We launched new forms, capabilities and multi select dropped down a lot of things that our customers are really excited around. From the workforce perspective on the I t front, we've introduced a ton of new things all year. The two big announcements today were around our accelerator for GDP are which it actually affects almost anybody that does business with an EU citizen. So a lot of folks don't really connect the dots ago. I'm in. You know, I'm in Redmond, Oregon. Why do I need to comply with GDP? Are well, if you sell the anybody in the you need to figure that out, um, and and then, um beyond GDP are. We talked about our federal offering on our new govcloud, which is really key for government agencies but also all the contractors to support government agencies. And so a lot of our customers are very interested in that. And then the final piece was really business leaders. Andi talked there about new enhancements to control center. Do it really let it scale and move across the organization roll ups, ability to do multi tier on then. Importantly, we talked about the new content collaboration capability, which is which is a really big it integrates are our slope technology. So marketing and other types of, uh, disciplines can use content collaboration in their work. I'd be remiss if I didn't mention 10,000 feet. >>So lots to talk about a lot. But you clearly, this is the customers, right? Because I think it was at the pasting. Widgets between Dashboard was a standing ovation. It's amazing the power of copy and paste when you can pull that work, you know, it's it's what the people want. It's funny you say that I am constantly >>amazed with that. The things that when you saw little problems that unlock all sorts of new use cases and many times that cheer you here is because customers have been trying to work around those problems, right? So multi select Drop Down is a great example where they had to do all sorts of gyrations in how they configure their work to support multiple selections. And so now we've made that much more elegant for them, and they're like, ecstatic because they no longer have to invest that time and >>I can't >>let you go. >>Wow, Is that all it took? I would sooner. It is a lot of times right, the simple things that have the huge, a huge improvement in kind of getting away from this repetitive work, which is under the theme we keep hearing over and over and over again. >>No, that's absolute. That's absolutely true. And it is really little things can have a big impact or Or or the analogy I sometimes will use is if you're creating a puzzle or if you have kids and you've ever built, you know, the X wing fighter set. If you're missing a few pieces, it's just not the same, right It just right. You can't kind of complete the work and so sometimes just completing that play for customers, giving them that that last piece they need to really go in power. Their workflow is is really cute. >>And I also think because we're living at a time where we have way demand so much from technology in our personal lives, and it delivers most for most. For the most part, our lives are pretty seamless and the way we can order things from anywhere. And so when we have, when we deal with these little aggravations at work, it's just that much more so. One of the things you said on the main stage is that customers are not shy about telling you what they want. So I want to hear from you how you solicit feedback and your process for making these changes for >>way actually, have >>we actually have a bunch of different mechanisms? We used to listen a customer, and I actually call it customer signal because it comes from a lot of different places. Way have kind of foundation. Aly we have a process actually called enhancement request. So many of our customers can go in our community and actually submit a form and say I really want you to build this Andi, That's very intentional, like there's no confusion, and usually they're very straightforward. But beyond that, we also we have the community in general. So we monitor that we get feedback on on kind of a freefall flowing forum where they give us feedback. We have user groups that this year will due north of 40 user groups around the world, where we bring collections of customers together, many time hosted at different customer locations, and customs will talk and share best practices and give us feedback on things that they'd like to see. I spend a ton of time out in the field with customers just visiting with them, talking about their use cases, helping themselves problems on and importantly, we have AH product advisory Council and a customer advisory board. And these air both specific groups of customer smaller groups that we've recruited and we actually use them tow, consult with us very closely to give us kind of overall direction. And then probably the most valuable feedback once we know where we want to go is once we start building, we have a private beta program, and then what we call an early adopter program. Both of those enroll customers in interacting with things were building before they're launched. And that gives us a chance to get real time feedback into what they like. What? They don't know what we need to improve. And sometimes the product will stay in in that private beta phase for longer than we expected, because the signal we get requires that we make changes. So we think that's really important to make sure we actually hit the mark. Because if you if you're on, if you're not satisfied, customer need or solving a problem, >>they're not gonna buy. What's the point? You're >>surely gonna get a lot of customers signal here at >>engaged over the next couple of Absolutely. And they're absolutely not shy. Every time I'm running some, it's like, Oh, we love this. And here's the 10 things I want that exactly. >>Thank you so much for coming on the Cubans. Pleasure having you >>my pleasure. Thanks for having me. And thanks for being here. It engaged. Thanks >>for having us. Great. >>I'm Rebecca Knight for Jeff. Rick, You are watching the cube. Stay tuned

>> Voiceover: Live from Boston, Massachusetts, it's the CUBE. Covering your Red Hat Summit 2019. Brought to you by Red Hat. >> And welcome back to our coverage here on the CUBE Red Hat Summit 2019. We're at the BCEC in Beantown, Boston, Massachusetts playing host this week to some 9000 strong attendees, pack keynotes. Just a great three days of programming here and educational sessions. Stu Miniman and I'm John Walls. We're joined by Mike Piech, who's the VP and general manager of Middleware at Red Hat. Mike, good to see you today. >> Great to be back. >> And Mark Little, VP of engineering Middleware at Red Hat. Mark, Good to see you as well, sir. >> You too. >> Yeah. First of, let's just talk about your ideas at the show here. Been here for a few days. As we've seen on the keynote stage, wide variety of first off, announcements and great case studies, great educational sessions. But your impressions of what's going on and some of the announcements we've heard about this week. >> Well, sure. I mean definitely some very big announcements with RHEL 8 and OpenShift 4. So as Middleware we're a little bit more in sort of gorilla mode here while some of the bigger announcements take a lot of the limelight. But nevertheless those announcements and the advances that they represent are very important for us as Middleware. Particularly OpenShift 4 as sort of the next layer up from OpenShift which the developers sort of touch and feel and live and breathe on a daily basis. We are the immediate beneficiaries of much of the advances in OpenShift and so that's something that, we as the Middleware guys sort of make real for the enterprise application developer. >> I'd say, probably for me, building on that in a way, one of the biggest announcements, one of the biggest surprises is gotta be the first keynote where we had Satya from Microsoft on stage with Jim announcing the collaboration that we're doing. I never believed that would ever happen and that's, that's fantastic. Has a benefit for Middleware as well but just for Red Hat as a whole. Who would've thought it? >> John: Who would have thought it, right? Yeah, we actually just had Marco Bill-Peter on and he was talking about, he's like "Look, we've actually had some of our support people up in Redmond now for a couple of years." And we had Chris Wright on earlier and he says "You know, sometimes we got to these shows and you get the big bang announcement. It's like, well, really we're working incrementally along the way and open source you can watch it. Sure sometimes you get the new chipset or there's a new this or that. But you know, it's very very small things." So in the spirit of that, maybe, you know, give us the updates since last time we got together. What's happening in the Middleware space as you said. If we build up the stack, you know, we got RHEL 8, we got OpenShift 4 and you're sitting on top. >> Yeah. Well one aspect that's an event like this makes clear in almost a reverse sort of way. We put a lot of effort particularly in Mark's team in getting to a much more frequent and more incremental release cycle and style, right. So getting away from sort of big bang releases every year, couple of years, to a much more agile incremental again sort of regime of rolling out functionality. Now, one of the downsides of that is that you don't have these big grand product announcements to make a big deal about in the same way as RHEL just did with 8 for example. So we need to rethink how we sort of (Laughs) >> absence the sort of big .0 releases, you know how we sort of batch up interesting news and roll it out at a large event like this. Now one of the things that we have been working on is our application environment narrative. Right now, the whole idea of the story here is that many people talk about Cloud-Native and about having lot's of different capabilities and services in a cloud environment. And as we've sort of gone through the, particularly the last year or so, it's really become apparent from what our customers tell us and from what we really see as the opportunities in the cloud-native world. The value that we bring is engineering all these pieces together, right? So that it's not simply a list of these disparate, disconnected, independent services but rather Middleware in the world of cloud native re-imagined. It is capabilities that when engineered together in the right way they make for this comprehensive, unified, cohesive environment within which our customers can develop applications and run those applications. And for the developer, you get developer productivity and then at runtime, you're getting operational reliability. So there really is a sort of a dual-sided value proposition there. And this notion of Middleware engineered together for the cloud is what the application environment idea is all about. >> Yeah. I'd add kinda one of the things that ties into that which has been big for us at least at summit this year is an effort that we kicked off or we announced two months ago called Quakers and as you all know a lot of what we do within Middleware, within Red Hat is based on Java and Java is still the dominant language in the enterprise but it's been around for 20 years. It developed in a pre-cloud era and that made lots of assumptions on the way in which the Java language and the JVM on which it runs would develop which aren't necessarily that conducive for running, in a cloud environment, a hybrid cloud environment and certainly public cloud environment based on Linux containers and Kubernetes. So, we've been working for a number of years in the upstream open JDK community to try and make Java much more cloud-native itself. And Quakers kind of builds on that. It essentially is what we call a kub-native approach where we optimize all of the Middleware stack upfront to work really really well in Kubernetes and specifically on OpenShift. And it's all Java though, that's the important thing. And now if people look into this they'll find that we're showing performance figures and memory utilization that is on a per with some of the newer languages like Go for instance, very very fast. Typically your boot time has gone from seconds to tens of milliseconds. And people who have seen it demonstrated have literally been blown away cause it allows them to leverage the skills that they've had invested in their employees to learn Java and move to the cloud without telling them "You guys are gonna have to learn a completely new language and start from scratch" >> All right, so Mark, if I get it right cause we've been at the Kubernetes show for a bunch of years but this is, you're looking at kinda the application side of what's happening in those Kubernetes environment >> Mark: Yeah. So many times we've talked about the platforms and the infrastructure down but it's the the art piece on top. Super important. I know down the DevZone people were buzzing around all the Quaker stuff. What else for people that are you know, looking at that kinda cloud-native containerization space? What other areas that they should be looking at when it comes to your space? >> Well, again, tying into the up environment thing, hopefully, you know, you'll have heard of knative and Istio. So knative is, to put it in a quick sentence is essentially an enabler for serverless if you like. It's where we're spinning containers really really quickly based on events. But really any serverless platform lives and dies based on the services in which your business logic can then rely upon. Do I have a messaging service there? Do I have a transaction service or a database service? So, we've been working with, with Google on knative and with Microsoft on knative to ensure that we have a really good story in OpenShift but tying it into our Middleware suite as well. So, many of our Middleware products are now knative enabled if you like. The second thing is, as I mentioned, Istio which is a sidecar approach. I won't go into details on that but again Istio the aim behind that is to remove from the application developer some of the non-functional business logic that they had to put in there like "How do I use a messaging service? How do I secure this endpoint and push it down the infrastructure?" So the security servers, the messaging servers, the cashing servers et cetera. They move out of the business logic and they move into Istio. But from our point of view, it's our security servers that we've been working on for years, it's our transactional servers that we've been working on for years. So, these are bullet-proof implementations that we have just made more cloud-native by embedding them in a way in Istio and like I said, enabling them with knative. >> I think we'd mentioned that Chris Wright was on earlier and one of the things he talked about was, this new data-eccentric focus and how, that's at the core so much of what enterprise is doing these days. The fact that whenever speed is distributed, they are and you've got so many data inputs come in from, so to a unified user trying to get their data the way they wanna see it. You might want it for a totally other reason, right? I'm just curious, how does that influence or how has that influenced your work in terms of making sure that transport goes smoothly? Because you do have so much more to work with in a much more complex environment for multiple uses that are unique, right? >> (Mike) Yeah. >> It's not all the same. >> Huge, huge impact for sure. The whole idea of decomposing an application into a much larger number of much smaller pieces than was done in the past has many benefits probably one of the most significant being the ability to make small changes, small incremental changes and afford a much more trial and error approach to innovation versus more macro-level planning waterfall as they call it. But one of the implications of that is now you have a large number of entities. Whether they be big or small, there's a large number of them running within the estate. And there's the orchestration of them and the interconnection of them for sure but it's a n-squared relationship, right. The more these entities you have, the more potential connections between each of them you have to somehow structure and manage and ensure are being done securely and so on. So that has really driven the need for new ways of tying things together, new ways essentially of integration. It has definitely amplified the need for disciplines, EPI management for example. It has driven a lot of increase demand for an event-driven approach where you're streaming in realtime and distributing events to many receivers and dealing with things asynchronously and not depending on round-trip times for everything to be consistent and so on. So, there's just a myriad of implications there that are very detailed technical-level drive some of the things that we're doing now. >> Yeah, I'll just add that in terms of data itself, you've probably heard this a number of times, data is king. Everything we do is based on data in one way or another, So we as Red Hat as a whole and Middleware specifically, we've had a very strong data strategy for a long time. Just as you've got myriad types of data, you can't assume that one way of storing that data is gonna be right for every type of data that you've got. So, we've worked through the integration efforts on ensuring that no sequel data stores, relational data stores^, in-memory data caching and even the messaging services as a whole is a way of sto^ring data in transit, that allows you to, in some ways it allows you to actually look at it in an event-driven way and make intelligent decisions. So that's a key part of what anybody should do if they are in the enterprise space. That's certainly what we're doing because at the end of the day people are building these apps to use that data. >> Well, gentlemen, I know you have another engagement. We're gonna cut you loose but I do wanna say you're the first guests to get applause. (guests laugh) >> From across all the way there. People at home can't hear but, so congratulations. You've been well received already. >> I think they're clearly tuned in to the renaissance of the job in here. >> Yes. >> Thank you both. >> Thanks for the time. >> Mark: Thanks so much. >> We appreciate that. Back with more, we are watching a Red Hat summer 2019 coverage live on the CUBE. (Upbeat music)

>> Live from Orlando, Florida. It's the Cube. Covering Microsoft Ignite. Brought to you by Cohesity and the Cube's ecosystem partners. >> Welcome back, everyone, to the Cube's live coverage of the Microsoft Ignite here in Orlando. I'm your host Rebecca Night. Co-hosting today with Stu Miniman. We're joined by Calvin Roland. He is the SBP of Business Development at F5. Thanks so much for coming on the Cube. >> Lovely to be here. >> So set the scene for our viewers. What is F5? What are you about? You're based in Seattle. What do you do? >> Based in Seattle. Founded in 1996. Went public in 1999. We were known as the load balancer back then. We were the grandfathers that created that market space. We evolved it to an application centric focus, so now known as an application delivery control, or ADC, market and we're the leader in that space. >> You were $107 million in sales in 2001. Today $2 billion plus company. >> A little bit of growth. Been quite a ride. But we're not satisfied. We're looking to double that and more through the course of the next few years. >> So Calvin, like I said I've got a networking background, so obviously watch the ADC market. I might have been a little bit further down in the layer one through three stuff, but watched layers four through seven. I actually forgot that you guys are based in Seattle. There's been a little bit of activity over the last ten or fifteen years. Maybe you can explain how cloud's been impacting your space. (Inaudible) virtualized and all the Cloud guys are just going to eat your business alive? >> So I'm glad you asked that, actually. So a lot of people have said, gosh, the public cloud. Isn't that a problem for you? Is that going to be a head win at best for you guys? And the answer is well, if we don't continue to innovate the way we have since 1996, well, then yes, of course that's going to be a problem for us. But it's actually also a tremendous opportunity for us, and let me tell you why. So in the past, we were a physical product deployed in a data center. It had a floor. It had a roof. It had air conditioning. We put our product in a rack. And you had to buy all of the services in that box, if you will, and so then even as servers and data centers virtualized and we had virtual editions of our product, big IPEV, you still had to buy every feature that was in the product. But now with the advent of the cloud, we have an opportunity now to dis-aggregate those services and then re-aggregate them in any number of ways that are bespoke or specific for a given implementation construct, so the cloud puts us in a position to get in front of more application workloads, to get to more customers. Different personas like DevOps and ApDev, that we would not have been able to get in front of. So it puts us in a position to deliver on this vision we have, which is supplying applications and services for every application anywhere. >> Well Calvin, it's interesting. There's another Seattle-based company posting a 30,000 (inaudible). Microsoft has been going through their own digital transformation. >> Correct. >> We think about Windows on the PC, Windows on the server. Well, we've talked a lot about Windows 2019 and things like that, but Microsoft's gone through a digital transformation and it sounds like F5's going through a lot of those. Maybe help connect the dots as to the Microsoft ecosystem, how F5 plays into that. >> Okay, sure. Well, we have a long history of going to market together. It's a coincidence, but it doesn't hurt, that we're across Lake Washington from one another. F5 in Seattle, Microsoft in Redmond. But back in the early 2000s, Microsoft and F5 started working together saying hey, server constructs have moved to a three tier architecture being accessed through a web browser. There is a traffic management requirement to make sure that these applications, these servers, are always available, running fast, and then more secure than what it would otherwise be. We should be working with one another to make sure that we have best practice implementation guidance for our customers. And we focus on the enterprise, obviously. So it started there. And as the world started to evolve, server virtualization, data center virtualization, and now the cloud, we've continued to work hand in hand. And so now, regardless of whether or not you're deploying Azure Stack on prem, enabling a private cloud, and it's probably an and statement, it's not an or statement. deploying applications in Azure, you get the same experience as a result of that collaborative posture. >> So working hand in hand for digital transformation, you talked about the best practices. What have you learned? What emerged? What patterns? What behaviors that you have learned that you could also extend to other companies >> Okay, so beautiful thing about the cloud, about digital transformation, is there is now something that can satisfy that insatiable appetite in the marketplace for more and more applications. More complex architectures, as well. The good news: the technology is there. The economy makes sense. But that introduces complexity, right? That can actually be a gating factor for the enjoyment of that digital transformation. So, a best practice is implementing consistent methodologies for application and security services for the apps that you are standing up in this multi-cloud architecture. By having consistent methodologies you actually give yourself an opportunity to continue that pace of innovation. So the beauty is you're deploying more applications than ever before, more capability, more productivity. You're also increasing the opportunity for things to fail. You're also increasing your exposure footprint, if you will. 53% of cyber attacks are focused on the application, for example. Having consistent methodologies for ensuring that you have an appropriate security posture is something that obviously is a table stake. So F5 has been focusing on that as we go forward. >> Calvin, one of the things we look at is it's not just where things live but a lot of times, how do I take advantage of what the new platform can offer. You talked about in the cloud I can choose what features I'd need. As customers that are building new applications, whether that's micro services, containerized server (inaudible) or the like, what opportunities are there for F5 to get in there more. I don't know if it's new features or the like but, yeah. >> Sure, so the thing that we need to do is, speaking a little philosophically, is we need to meet customers where and when and how they want to be met and with what they want to be met with. I can flip it around and say the same thing for the applications. In this new application capital economy that we have, the application decides where it should be deployed, right? And so we need to do the technology and business model, they both go in hand in hand, innovation to ensure that we do just that. Meet the work load where and when and how it wants to be met and with the features and functionality that it needs to be met with. And so we have iterated our product roadmap portfolios, so we still have our physical big IP product, we still have the VE virtual edition of the product, we now have a cloud specific version, cloud edition. We are developing and will be available in our FY19 a DevOps CICD-focused version of the product. We have a SAS offering that is development being incubated as we speak. So we are looking to attack all of those vectors, so at the moment of ideation and instrumentation and orchestration we can be there to make sure that those personas know that they can take advantage of the application and security services that we provide. >> Calvin I want to have you take us one level deeper on securities. So obviously, critically important. Something we've been talking a lot about trust with Microsoft and how does security play into the product line from F5? >> It has for some time. We're just now shining a brighter light on it. >> Right. >> Because we were the indoor and outdoor for the majority of data centers, I'm dating myself by saying data center, for applications in the past our customers have said, hey, you're providing layer four through seven application services for us. This is an obvious place for you to supply security services like a web application firewall, access services, DDOS services, et cetera. And so we have done that and we've become a leader, for example, in the web application firewall, WAF, space. And so you'll continue to see us now focus on stand-alone security offerings that take advantage of that footprint that we've established in the marketplace, with this multi-cloud construct in mind. >> So you've painted this picture of a landscape. A multi-cloud world. Customers have so much choice. They're also struggling to keep up with the pace of innovation. I'm curious how you at F5 keep up with the pace of innovation and then also how you help customers do the same. >> No problem. It's easy. I'd like to say that we're better at it than everybody else, but we're in the pool swimming as fast as we can with everybody else. I used this phrase before. The market has this insatiable appetite for more and more applications. Now the good news is, well, the bad news is there is not commensurately more human capital to satisfy that insatiable appetite. No different for us. Luckily, technology and the economy for that technology has put us in a position to have a prayer, if you will. So CICD technology, obviously the agility that the cloud brings to us, the notion of being able to spread the tent that is DevOps to envelope the NetOps profession in a way that we now have coined this phrase SuperNetOps. So we've given the traditional NetOps profession the opportunity to partner more effectively with the DevOps persona that is driving a lot of this innovation to say, hey, as you're instrumenting these applications you need to make sure that you're thinking about these layer seven services, be they traffic management or security focused from day zero. And we can help you do so. So there's that on the implementation side and over on the development side, I mean we're just hiring like crazy and changing our methodologies like crazy, as well, just like everybody else. >> So I want to ask you about the hiring. At this point in time so many tech leaders really struggle with finding talent with the right kinds of skills and also the right kind of mindset because it is actually the people that drive the innovation. >> Right. >> So how do you recruit, and how do you retain the talent to make sure that they are there to make F5 the successful organization you want it to be? >> Are you going to make me put on my amateur Chief HR Officer hat? It's a challenge for us just like it is everybody else. Now we're lucky. We're in cloud city. We fell backwards to being in the most amazing spot on this rock that's hurtling through space. And so we benefit from the proximity to us being cloud central, if you will. And so almost through osmosis, we've picked up the ability to have that cloud shining on us to attract talent. But we have to diversify our R&D strategy as well. And so we're not just hiring in Seattle. We're not just hiring in San Jose. We're not just hiring in Spokane and Lowell, Tel Aviv. We have, like many others, we've stood up an F5 innovation center in India as well, for us to help us continue to drive that velocity of hiring for tech talent. We're going to continue to make investments in the R&D centers that we have stateside and in Israel and also in Warsaw, Poland, but for us to be able to continue to drive the R&D for the growth aspirations that we have we're hiring in India, as well. >> Calvin, this is actually the first time we've had the Cube at this event. We've done lots of industry events. The infrastructure side, the operating system side, the server side, the cloud and the like. You've had a large partnership with Microsoft for years, so, maybe help for people that haven't come, give them a little bit about what they're missing by not being at Microsoft Ignite. What kind of the vibe is that you get from customers at the show, meetings you're having, people you're talking to. >> Sure. Well I benefit from getting to be at a Ignite and InVision as well. The business focus sister event, if you will. But specifically to Ignite, all I could say is if you could turn the cameras around you would be able to see the energy that is taking place here. I actually feel like I'm shouting a little bit so hopefully I'm not bursting the ear drum of the listeners right now because it's loud in here. There's a lot of energy. There's a tremendous number of technology companies here, just like F5, that see an opportunity to be drivers of digital transformation. So people are curious about some of the challenges that we've talked about. And you're not here? Well then you've missed an opportunity. >> Anything that you would differentiate Microsoft and its ecosystem in this show? And the Invision, too. The business side compared to some of the other shows of the world? We go to- (crosstalk) >> It's breadth and depth. So either you get a very focused, very deep technology subject that you drill in on at an event like this. Or you get wide and shallow. And what I'd say about here is because of the decades, really, of enterprise focus and innovation and forward thinking of Microsoft, you get the breadth but you also get the depth as well. >> And actually you're the first guest we've actually had that mentioned the sister event. Maybe give us a little bit of color of what goes on there. >> So, I'll over-simplify it. The planners of the events are going to cringe. But I guess the simple differentiation is tech focus at Ignite. Business focus at Invision, if you will. So a lot of business leaders there that are being spoken to with the language that they need to be spoken to with. Helping them understand the breadth and depth of the technology that's happening here at Ignite but translating it into business transformation. So here we're focused a little bit more on technology innovation over at Invision, I don't even know if I'm pointing at the right direction, business model innovation. >> So if F5 were to have its own conference, its own Ignite-like event, what would you want to communicate about the vision and the strategy and the product services that F5 provides? >> So I've touched on it so I'll just reiterate it. We are excited about the phenomenon that is multi-cloud implementation constructs, digital transformation. We're excited about being a driver for that phenomenon. Enabling it to happen at a pace that it otherwise would not be able to happen in. And so the innovation that we're doing from a technology perspective, the product portfolio that I described, big IP, VE, cloud edition, Big IQ, our management and orchestration platform, our CICD-focused cloud specific implementation, our SAS, our managed service offering that is Silver Line. All of that technology and innovation we're tremendously excited about along with business model innovation. Licensing models like enterprise license agreements, subscription, et cetera. All of this puts us in a position within the Venn diagram that is digital transformation to actually achieve that nirvana which is providing application services for every application, anywhere. And so if you come to our event that's what you're going to learn about. >> But actually F5 Agility was in our backyard in Boston. >> Oh, man! >> You just missed it. You just missed it. Yes. >> Excellent, excellent. Well we'll be there next time. >> I'm counting on it. Don't say it if you don't mean it. >> Great. Well Calvin, thank you so much for coming on the show. It was a real pleasure having you here. >> It was a pleasure being here. Thank you. >> I'm Rebecca Night for Stu Miniman. We will have more from Microsoft Ignite in the Cube's live coverage in just a little bit.

>> Live from Orlando, Florida. It's theCUBE. Covering Microsoft Ignite. Brought to you by Cohesity, and theCUBE's ecosystem partners. >> Welcome back to the CUBE's live coverage of Microsoft Ignite here in Orlando, Florida. I'm your host, Rebecca Knight. Along with my co-host Stu Miniman. We're joined by Andrew Liu. He is the senior product manager at Azure Cosmos DB. Thanks so much for coming on the show Andrew. >> Oh, thank you for hosting. >> You're a first timer, so this will be a lot of fun. So, talk to me a little bit. Azure Cosmos DB is a database for building blazing fast planet scale applications. Can you tell our viewers a little bit about what you do and about the history of Azure Cosmos? >> Sure, so Azure Cosmos DB started with, about eight years ago, where we were also outgrowing a lot of our own database needs with what we had previously built. And a lot of the challenges that we had was really around partitioning, replication, and resource governance. So, I'll talk a little bit about each one. Partitioning is really about solving the problem of scale. Right? I have so much data, doesn't fit on a single machine, and I have so many requests per second. Also doesn't, can't be served out of a single machine. So how do I go and build a system, a database that can elastically scale over a cluster of machines, so I don't have to manually shard, and as a user have to shard a database across many, many instances. This way I really want to be able to scale just seamlessly. The velocity problem is, we also wanted to build something that, can respond in a very fast manner, in terms of latency. So, it's great and all that we can serve lots of request per second, but, what is the response time of each one of those requests? And the resource governance was there to really actually build this as a cloud native database in which we wanted to exploit the properties of our cloud. We wanted to use the economies of scale that we can have basically data centers built all around the world, and build this as a multi, truly multi-tenant service. And by doing so we can also afford the total cost of ownership for us, as well as, a guaranteed predictable performance for the tenants. Now we did this, for initially our first party tenants at Microsoft, where we have made a bet on everything from our Microsoft live platform, to Office, to Azure itself as built on Azure Cosmos DB. And about four years ago we found that hey, this is not really just a Microsoft problem that we're solving, but it's an everybody problem, it's become universal, and so we've launched it out to the open. >> Yeah, Andrew that's, great point, and I want you to help unpack that for us a little bit because you know, we've been saying on theCUBE for many years, distributed architectures are some of the toughest challenges of our time, but, if I'm a Facebook, or a Google, or a Microsoft, I understand some of the challenges, and I understand why I need it, but, when you talk about scale, well, scale means a lot of different things to a lot of different people. So, how does Cosmos? What does that mean to your users, end users, why do they need this? You know, haven't they just felt some microservices architecture? And they'll just leverage, ya know what's in Azure. And things like that. How does this global scale impact the typical user? >> So I'm actually seeing this come in different types of patterns for different types of industries. So for example, in manufacturing we're commonly seeing Cosmos DB used really for that scalability for the write scalability, and having many, many concurrent writes per second. Typically this is done in an IoT telemetry, or an IoT device registry case. So let's use one of our customers for example, Toyota. Each year they're shipping millions of vehicles on the road, and they're building a big connected car platform. The connected car platform allows you to do things like, whenever it alerts an airbag gets deployed, they can go and make sure and call their driver, hey, I saw the airbag was deployed are you okay? And if the user doesn't pick up their phone, immediately notify emergency services. But the challenge here is if each year I'm shipping millions of vehicles on the road, and each of 'em has a heartbeat every second, I'm dealing with millions of writes per second, and I need a database that can scale to that. In contrast, in retail I'm actually seeing very different use cases. They're using more of the replication side of our stock where they have a global user base, and they're trying to expand an eCommerce shop. So for example ASOS is a big fashion retailer, they ship to 200 different countries globally, and they want to make sure that they can deliver real-time experiences like real-time personalization, and based off of who the user is recommended set of products that is tailored to that user. Well now what I need is a data set that can expand to my shoppers across two different hundred, 200 countries around the globe, and deliver that with very, very low latency so that my web experience is also very robust. So what they use is our global distribution, and our multi-mastering technology. Where we can actually have a database presence, similar to like what a CDN does for static content, we're doing for our dynamic evolving content. So in a database your work load, typically your data set is evolving, and you want to be able to run queries with consistency over that. As opposed to in CDN you're typically serving static assets. Well here we can actually support those dynamic content, and then build these low latency experiences to users all around the globe. The other area we see a lot of usage is in ISV's for mission critical workloads. And the replication actually gets us two awesome properties, right? One is the low latency by shipping data closer to where the user is, but the other property you get is a lot of redundancy, and so we actually also offer industry leading SLA's where we guarantee five nines of availability, and the way we're able to do so is, with a highly redundant architecture you don't care if let's say a machine were to bomb out at any given time, because we have multiple redundant copies in different parts of the globe. You're guaranteed that your workload is always online. >> So my question for you is, when you have these, you just described some really, really interesting customer use cases in manufacturing, in retail, do you then create products and services for each of these industries? Or do you say hey other retail customers, we've noticed this really works for this customer over here, how do you go out to the community with what you're selling? >> Ah, got it. So we actually have found that this can be a challenging space for some of our customers today, 'cause we have so many products. The way we kind of view it is we want to have a portfolio, so that you can always choose the right tool for the right job. And I think a lot of how Microsoft has evolved as a business actually is around this. Previously we would sell a hammer, and we'd tell you don't worry everything's a nail, even if it looks like a screw let's just pretend it's a nail and whack it down. But today we've built this big vast toolbox, and you can think of Cosmos DB as just one of many tools in our vast toolbox. So if you have a screw maybe you pickup a screwdriver, and screw that in. And the way Azure works is then if we have a very comprehensive toolbox, depending on what precise scenario you have, you can kind of mix and match the tools that fit your problem. So think of them as like individual Lego blocks, and whether you're building like a death star, or an x-wing, you can go, and assemble the right pieces for your application. >> Andrew, some news at the show around Cosmos DB. Share us what the updates are. >> Oh sure, so we're really excited to launch a few new features. The highlights are multi-master, and Cassandra API. So multi-master really exploits the replicated nature of our database. Before multi-master what we would do is, we would allow you to have a globally distributed database in which you can have write requests go to single region, and reads being served out of any of these other locations. With multi-master we've actually made it so that each of those replicas we've deployed around the globe can also accept write requests. What that translates to from a user point of view is number one, your write requests are a lot faster, they're super low latency, single-digit millisecond latency in fact. No matter where the user is around the globe. And number two, you also get much higher write availability. So even if let's say, we're having a natural disaster, we had a nasty hurricane as you know pass through on the east coast last week, but with a globally distributed database the nice thing is even if you have, let's say, a power disruption in one region of the world, it doesn't matter cause you can then just fail over, and talk to another data center, where you have a live replica already located. So we just came out with multi-master. The short summary is low latency writes, as well as high available writes. The other feature that we launched is Cassandra API, and as you know this is a multi-model, multi-API database. What that means is, what we're trying to do is also meet our users where they are. As opposed to pushing our proprietary software on them, and we take the whole concept of vendor lock-in very, very seriously. Which is why we make such a big bet on the open source ecosystem. If you already have, let's say a MongoDB application, or a Cassandra application, but you'd really love to be able to take advantage of some of the novel properties that we've built with building a fully managed multi-master database. Well, what we've done is we've implemented this as a wire level protocol on the server side. So it can take an existing application, not change a single line of code, and point it to Cosmos DB as a back-end, and then take advantage of Cosmos DB as your database. >> One of the interesting things if you look at the kind of changing face of databases, it's how users are being able to leverage their data. You talk about everything from you know, I think Cassandra back, and some of the big data discussions, today everything's AI which I know is near and dear to Microsoft's heart. Satya Nadella I'm talking about, how do you think of the role of data in this solution set? >> Sorry, can you say that one more time? >> So, how customers think about leveraging data, how things like Cosmos allow them to really extract the value out of data, not just be some database that kind of stuck in the back-end somewhere. >> Yeah, yeah. I mean a lot of it is the new novel experiences people are building. So for example, like the connected car platform, I'm seeing people actually build this, and take advantage of new novel territories that a traditional automobile manufacturer used to not do. Not only are they building experiences around, how do they provide value to their end users? Like the air bag scenario, but they're also using this as a way of building value for their business, and how to make sure that, hey when, next time you're up for an oil change that they can send a helpful reminder, and say hey I noticed you're due for an oil change in terms of mileage. Why don't I just go set up an appointment, just up for you, as well as other experiences for things, like when they want to do fleet management, and do partnerships with either ride sharing companies like Uber, and Lyft, or rental car companies like Avis, Hertz, et cetera. I've also seen people take advantage of, taking kind of new novel experiences through databases, through AI, and machine learning. So for example, the product recommendations. This was something that historically, when I wanted to do recommendations a decade ago, maybe I have some big beefy data lake running somewhere in the back-end, it might take a week to munch through that data, but that's okay, a week later once I'm ready, I'll send out some mail, maybe some email to you, but today when I want to actually show live right when the user is browsing my website, my website has to load fast right? If my goal is to increase conversions on sales, having a slow running website is the fastest way for my user to click the back button. But if I want to build real-time personalization, and want to generate let's say a recommendation within 200 millisecond latency, well now that I have databases that can guarantee me single-digit millisecond latency, it gives me ample time to actually improve the business logic for those recommendations. >> I want to ask you a question about culture, because you are based at the mothership in Redmond, Washington. So we heard Satya Nadella on the main stage today talk about tech intensiveness, tech intensity, sorry, this idea that we need to not only be adopting technology, but also building the latest, and greatest. I'm curious about, how that translates at Microsoft's campus, and sort of how, how this idea is, infuses how you work with your colleagues, and then also how you work with your customers and partners? >> I think some of the biggest positive changes I've seen over the last decade has been how much more of a customer focus we have today then ever. And i think a lot of things have led to that. One is, just the ability to ship much faster. As we move to Cloud services we're no longer in these big box product release cycles of building a product, and waiting like one or two years to ship it to our users. But now we can actually get some real-time feedback. So as we go, and ship, and deploy software, we actually deploy even on a weekly cadence over here. What that allows us to do is actually experiment a lot more, and get real-time feedback, so if we have an idea, and rather than having to go through a long lengthy vetting process, spending years building, and hoping that it really pays off. What we can do is we can just go talk to our users, and say hey, ya know, we have an idea for our future. We'd love to get your feedback, or a lot of times honestly our customers actually come to us, where we're so tightly engaged these days, that when, users even come to us, and say like hey, what do you think about this idea? It would really add a lot of value to my scenario. We go, and try to root cause that, really get an idea of what exactly that they need. But then we can turn that around in blazing fast time. And I think a lot of the shift to Cloud services, and being able to avoid the overhead of well we got to wait for this ship train, and then wait for the right operation personnel to go and deploy the updates. Now that we can control our own destiny, and just ship on a very, very fast cadence, we're closer to our users, and we experiment a lot more, and I think it's a beautiful thing. >> Great, well Andrew thank you so much for coming on theCUBE, it was fun talking to you. >> Oh yeah, thank you for hosting. >> I'm Rebecca Knight, for Stu Miniman, we will have more from theCUBE's live coverage of Microsoft Ignite coming up just after this. (techno music)

from San Francisco it's the queue covering Red Hat summit 2018 brought to you by Red Hat okay welcome back everyone we're here live in San Francisco with the cube cube coverage of red hat summit 2018 and Moscone West in San Francisco I'm John for a co-host of the Q with my co-host this week analyst John Troyer who's the co-founder of tech reckoning advisory and Community Development firm our next guest is Mike Farris is the vice president of business development at Red Hat and its architecture business architecture sitting the table doing all the deals welcome back to the cube great to see you great to be here happy to come on so red hat has always played the long game in its business you got a very community focused us you got a lot of data in front of you you got a lot of customers but now the industry deals are forming IBM deal you guys announced here and Microsoft two notables really kind of are a telltale sign of what's to come what does it mean you had two big enterprise players getting behind openshift and Red Hat what's the name so you know it means coming of age of both containers and industry standards around this and so similar to what we did with Red Hat Enterprise Linux it what started at the edge of network computing and gradually through relationship with IBM Dell HP became the standard hardware enabler applications then came on board with partners like Oracle and others going through sa P and the like now we're seeing the same thing happen in the container space where now that kubernetes has been established as the orchestration standard in the industry Red Hat has made the bet adopted on that and now starting to see the fruition of people standardizing around that the major players the cloud providers from IBM Microsoft and and applications are sitting on top of that are starting to see this as the platform that they wanted to play on and just to kind of point out just because yeah you mentioned kubernetes you guys weren't johnny-come-lately on kubernetes either you guys made the investment years ago including tsakuba you saw containers so you're it wasn't like whoo it's like yesterday it developed nicely for you I mean our open shift was actually launched in 2011 and then in 2013 we made the switch to kubernetes and made the bet on it as being the orchestration standard and you know as you saw Red Hat do with KVM and the hypervisor space you know designing everything around a standard that we could support for in the case of Linux up to ten years you know we're doing the same type of thing and making the platform the focus not the individual technology so applications that are developed ISVs that are focused with those customers on deploying those and now with major partners like IBM and Microsoft saying this is the thing that is going to live and breathe in your enterprise as you take existing applications moving them into the cloud native and space as well as also when you start building new applications on it on a fresh platform you've got you have business architecture in your title I want to talk about business architecture because with cloud scale business logic is where the innovation is and then using technology to scale that but you also have it's not always the best technology sometimes that makes the fit it could be the right technology at the right time and Jim White has mentioned that earlier in his interview today business architecture is about the win-win scenarios and open source as well as the commercialization piece can you comment on the preferred architecture of folks who want to go to the cloud and take advantage of the of the transformation happening how should they architect their business how should they think holistically around putting the pieces together whether it's vendor relationships rolling out and hiring new developers and moving to a cloud native cloud scale while preserving their existing investments so just like when we started with Linux and Red Hat Enterprise Linux in 2002 the focus has been on making sure that customers have choice as they do this and and you know it's the platform that matters and making sure that you have the scalable secure environment that you can run across these and so taking that choice theme on a standardized platform and about starting to be able to say regardless of what application you have where you need to be run or what services you need to plug in you need to make sure those are available everywhere so when when we talk to architects and business architects that are looking at pricing models and mechanisms these two things are now forefront in their design architectures when they start sitting down and so you know our focus has been how do we enable this common platform starting with Red Hat Enterprise Linux and open shift across every major cloud provider in the world and on-premise as those models start to change and so one of the announcements that we made was we're gonna be supporting open shift on Azure stack you know this opens up choice for those customers be able to say regardless from on-premise on a Red Hat OpenStack environment or a Azure stack environment or off-premise at major providers like IBM cloud and Microsoft Azure now being able to say that I've got the support across these architectures and the multiple business models that I want to be able to purchase that allow me to enter into this space like I want to drill down in that at the Microsoft announcement okay it's cuz it's multifaceted right it's not just like you can run you could run OpenShift on Azure stack on pram if you wanted to right it's it's it's it's a managed service on Asscher itself it's also integrated into some of their offerings like the now sequel server will be a Red Hat certified container as well as being a container over on their side and they're building it into their uh their dev programs and dev tools right but you'll get you get you get Red Hat credits as well if you're if you're sitting there in with the Microsoft toolset so can you talk a little bit about you know some of those points of contact maybe expand on the sure absolutely and so I think kind of the core point to recognize is you know for many years now we've been talking about containers as a packaging right well it's actually what's in the container that matters and and so from the perspective of that you know you know the position is I mean containers are Linux and and Linux is Red Hat Enterprise Linux and so when we start talking about this the foundation of this really starts from that angle and so with Microsoft we actually announced last fall that we're gonna do open shift dedicated which is the Red Hat managed service on on Amazon and Google we announced we're going to be taking that to Microsoft Azure as well but in the course of those discussions and sitting down with customers talking to the Microsoft teams you know became readily apparent that if we partnered on this and did something much more aggressive to build a higher value solution for the customer we could actually deliver something that that customer saw is not just a unified approach but actually a Microsoft offering and so what we announced yesterday and what Microsoft jointly announced with us was that that we're announcing the release and and the upcoming release of open shift on Azure which is a jointly managed and operated and supported open shift service it's actually the industry's first jointly managed service on a public cloud and so we look at those customers now can go to Microsoft get a first party offering from them be able to deploy their applications have Microsoft run the infrastructure Red Hat run the open chef platform and have that service role available so they can focus on the applications and not the infrastructure who gets the support on that is the Microsoft leading on the front you guys splitting the duties there yes that working so on the support side in 2015 we announced something called integrated hybrid support with Microsoft we actually had Red Hat associates on site in Redmond working side-by-side with Microsoft support personnel um this extends that but what we're also doing is with the open shift on Azure offering it's actually to be a Microsoft first party product they're gonna be selling in the market we will be selling in the market and so customers can call Microsoft is their first line but if they happen to call Red Hat we've got this back-end infrastructure we know how to escalate we've got joint ticketing systems we know actually how to work on this together so you know it is a combination call it a hybrid support ending the previous model you vets work absolutely not like a branding brand new thing yeah but customers who are you know large-scale as your users today will still call Microsoft and they'll be able to get to the right people through their Microsoft reps so I think one of the impacts what I see I'm gonna get your reaction this is that obviously that multi-cloud has been a big discussion and it's a future stay but that's what everyone wants choice right so they're doing a lot of work on premise and clarifying their architecture this has been a big part of today's world this seems to be a multi cloud opportunity for your customers is that kind of where you see the vein value yeah so you know when we look at the platform we want the platform to be consistent whether it's Red Hat Enterprise Linux and now open chef and have that available in a consistent way in a consistent price point and a consistent value representation to the customers regardless of where they want to go and so you know we've got customers that that will have a primary cloud and on-premise or a primary cloud and a backup and it on-premise and it's very important for their applications for the development life cycles and for their support mechanisms so they have one place to go one place to work with and focus on a singular platform that's why you know we hear us talk about this we're doing the exact same thing we did with Red Enterprise Linux we're not varying the technology we're integrating it deeper and in this case Microsoft very deeply in their infrastructure but providing the same value to customer above the line and then backing it with this jointly operated and managed service from Microsoft and containers has been a great tailwind for your business big time how has OpenShift success change your job in the past year or at all it's made it a lot harder because you know I think the evolution of containers evolution early on of the orchestration space you know people have been asking about alright are you following the community right how close to the Kerman kubernetes latest release are you you know that was a dialogue that we're now evolving in the industry to being how can I get the services that I need how do I get the support that I need and and how do I make sure it actually is secure and that you know when the next major issue comes out that that you know all my containers are up to date and so the complexity is increased from defective of we're no longer talking about certification of an ISV on Red Hat Enterprise Linux which happens to be certified on specific hardware now we're talking about living and breathing container life cycles from ISVs from end customers sitting on a platform that runs across all the public clouds and when the next security issue happens how do we make sure that the is v's containers of the end customers applications that are containers all in Red Hat Enterprise Linux containers that they actually are secure the the moment that that we release the patch across these and that's really the value in getting that across in the industry and be able to say that all of that works in concert with the new business models consumption and other things you know those are the complexities we're having to deal with now definitely a sign of 2018 right in some ways the world has come to red hat right you read has kept it it's open culture and open ethos certainly this is a signal like the new of the new Microsoft right playing with Red Hat Red Hat now also gets to support Windows containers I mean IBM although has been a supporter of open source and Linux and Red Hat for years so it is a I love the new world that a lot of our old assumptions are thrown away right and and and it's about delivering value to customers not necessarily what tribe you're in yeah and you see IBM I mean that has had a long play in the container space means starting with the bluemix environments and kind of moving into the latest thing with with IBM cloud private you know from from our perspective it's this unifying nature that says now that we can actually calm down and talk about what is enterprise need and how long it is and how do we build relationships in with IBM and with Microsoft they can really provide that so the customers can get the services they and the complexity you're talking about on your job is going to be an ecosystem opportunity for you you know making making more people come with it to the table to Red Hat so think you have a great opportunity in the ecosystem as well a final question for you is if someone's watching this video they say hey I want to do a deal with Mike I mean how are you doing deals - how do you evaluate is that a community-driven is it you know organic top down or is there a certain way that people can engage with you and read ad to do a business deal or is it ecosystem trip just take a minute to explain so the first thing we always look at is what are customers asking for and how can this help the community right those are the two things that drive the discussions at the CEO level with these partners that we're dealing with and even emerging markets I mean I sit down with small managed service providers and they want to offer OpenShift services in the same way that they've been doing Red Hat Enterprise Linux services for years and it's it's about the customers that are coming to them saying I see this as the platform I want to modernize my existing applications or start an it cloud native development using these how can we sit down and have the conversation so frankly from our perspective customers are key and so is the community and as long as we can have those two balances with relationships it's great and you mentioned the standardization when you have that kind of momentum and the industry and the communities it's going to enable a lot of opportunities and certainly you guys are doing great job so you've got a lot of we you're a busy guy yep absolutely Mike thanks for grating on the cue sharing your insights business development action going on a red hat big notable deals IBM and Microsoft just one of many that continues to be open doing the all out in the open it's the cube we're out in the open here in the middle of Moscone West I'm John four at John Torrio stay with us for more day two coverage of three days of live Red Hat summit covers be right back stay with us

>> Hi, this is Peter Burris with another Wikibon Action Item Quick Take. David Floyer, big news from Redmond, what's going on? >> Well, big Microsoft announcement. If we go back a few years before Nadella took over, Ballmer was a great believer in one Microsoft. They bought Nokia, they were looking at putting Windows into everything, it was a Windows led, one Microsoft organization. And a lot of ambitious ideas were cut off because they didn't get the sign off by, for example, the Windows group. Nadella's first action, and I actually was there, was to announce Office on the iPhone. A major, major thing that had been proposed for a long time was being held up internally. And now he's gone even further. The focus, clear focus of Microsoft is on the cloud, you know 50% plus CAGR on the cloud, Office 365 CAGR 41% and AI, focusing on AI and obviously the intelligent age as well. So Windows 10, Myerson, the leader there, is out, 2% CAGR, he missed his one billion Windows target, by a long way, something like 50%. Windows functionality is being distributed, essentially, across the whole of Microsoft. So hardware is taking the Xbox and the Surface. Windows server itself is going to the cloud. So, big change from the historical look of Microsoft, but, a trimming down of the organization and a much clearer focus on the key things driving Microsoft's fantastic increase in net worth. >> So Microsoft retooling to take advantage and be more relevant, sustain it's relevance in the new era of computing. Once again, this has been a Wikibon Action Item Quick Take. (soft electronic music)

>> Narrator: Live from The Wigwam in Phoenix, Arizona, it's the CUBE. Covering Data Platforms 2017. Brought to you by Qubole. (techno music) >> Hey, welcome back everybody. Jeff Frick here with the CUBE. We are in The Wigwam Resort, historic Wigwam Resort, just outside of Phoenix, Arizona at Data Platforms 2017. It's a new Big Data event. You might say, god there's already a lot of Big Data events, but Qubole's taken a different approach to Big Data. Cloud-first, cloud-native, you're integrated with all the big public clouds and they all come from Big Data backgrounds, practitioner backgrounds. So it's a really cool thing and we're really excited to have our next guest, Colin Ridell, he's a Big Data architect from Epic Games, was up on a panel earlier today. Colin, Welcome. >> Thank you, thank you for having me. >> Absolutely, so, enjoyed your panel, a lot of topics that you guys covered. One of the ones we hear over and over again is get early wins. How do you drive adoption, change people's behaviors, it's not really a technology story. It's a human factors and behaviors story. So I wonder if you can share some of your experience, some best practices, some stories. >> So I don't know if there's really a rule book on best practices for that. Every environment is different, every company is different. But one thing that seems to be constant is resistance to change in a lot of the places, so... >> Jeff: That is consistent. >> We had some challenges when I came in. We were running a system that was on it's last legs basically, and we had to replace it. There was really no choice. There was no fixing it. And so, I did actually encounter a fair bit of resistance with regards to that when I started at Epic. >> Now it's interesting, you said a fair amount of resistance. Another one of your lessons was start slow, find some early wins, but you said, that you were thrown into a big project right off the bat. >> Colin: So, we were, yeah. >> I'm curious, how did the big project go, but when you do start slow, how small does it need to be where you can start to get these wins to break down the resistance. >> I think what we, the way we approached it was we looked at what was the most crucial process, or the most crucial set of processes. And that's where we started. So that was what we tried to convert first and then make that data available to people via an alternative method, which was Hive. And once people started using it and learned how to interact with it properly the barriers start to fall. >> What were some of the difficult change management issues? Where did you come from in terms of the technology platform and what resistance did you hit? >> So it was really a user interface was the main factor of resistance. So we were running a Hadoop cluster. It was fixed sized, it wasn't on PRaM, but it was in a private cloud. It was basically, simply being overloaded. We had to do constant maintenance on it. We had to prop it up. And it was, the performance was degrading and degrading and degrading. The idea behind the replacement was really to give us something that was scalable, that would grow in the future, that wouldn't run into these performance blockers that we were having. But again, like I said, the hardest factor was the user interface differences. People were used to the tool set that they were working with, they liked the way it worked. >> What was the tool set? >> I would rather not actually say that on camera, >> Jeff: That's fine. >> Does it source itself in Redmond or something? >> No, no it doesn't, they're not from Redmond. I just don't want to cast aspersions. >> No, you don't need to cast aspersions. The conflict was really just around familiarity with the tool, it wasn't really about a wholesale change in behavior and becoming more data-centric. >> No, because the tool that we replaced was an effort to become more data-centric to begin with. There definitely was a corporate culture of we want to be more data-informed. So that was not one of the factors that we had to overcome. It was really tool-based. >> But the games market is so competitive, right? You guys have to be on your game all the time and you got to keep an eye on what everybody else is doing in their games, and make course corrections as I understand, something becomes hot, or new, so you guys have to be super nimble on your feet. How does taking this approach help you be more nimble in the way that you guys get new code out, new functionality? >> It's really, really very easy for us now to inject new events into the game, we basically can break those events out and report on them or analyze what's going on in the game for free with the architecture that we have now. >> Does that mean it's the equivalent of, in IT operations, we instrument everything from the applications, to the middleware, down to the hardware. Are you essentially doing the same to the game so you can follow the pathway of a gamer, or the hotspots of all the gamers, that sort of thing? >> I'm not sure I fully understand your question. >> When you're running analytics on a massively multi-player game, what questions are you seeking to answer? >> Really what we are seeking to answer at the moment is what brings people back? What behaviors can we foster in-- >> Engagement. >> in our players. Yeah, engagement, exactly. >> And that's how you measure engagement, it's just as simple as, do they come back or time on game? >> That's the most simple measure that we use for it, yeah. >> So Colin, we're short on time, want to give you the last word. When you come to a conference like this, there's a lot of peer interaction, there's some great questions coming out of the panel, around specifically, how do you measure success? It wasn't technical at all. It's, what are the things that you're using to measure whether stuff is working. I wonder if you can talk to the power of being in an ecosystem of peers here. Any surprises or great insights that you've got. I know we've only been here for a couple days. >> I would say that one of the biggest values, obviously the sessions and the breakouts are great, but I think one of the greatest values of here is simply the networking aspect of it. The being able to speak to people who are facing similar challenges, or doing similar things. Even although they're in a completely different domain, the problems are constant. Or common at least. How do you do machine learning to categorize player behaviors in our case and in other cases it's categorization of feedback that people get from websites, stuff like that. I really think the networking aspect is the most valuable thing to conferences like this. >> Alright, awesome. Well, Colin Ridell, Epic Games, thanks for taking a few minutes to stop by the CUBE. >> You're welcome, more than welcome, thank you very much. >> Absolutely, alright, George Gilbert, I'm Jeff Frick, you're watching the CUBE from Data Platforms 2017 at the historic Wigwam Resort. Thanks for watching. (upbeat techno music)