>>From the Cube Studios in Palo Alto in Boston, bringing you data-driven insights from the cube and E T R. This is breaking analysis with Dave Valante. >>Making technology predictions in 2022 was tricky business, especially if you were projecting the performance of markets or identifying I P O prospects and making binary forecast on data AI and the macro spending climate and other related topics in enterprise tech 2022, of course was characterized by a seesaw economy where central banks were restructuring their balance sheets. The war on Ukraine fueled inflation supply chains were a mess. And the unintended consequences of of forced march to digital and the acceleration still being sorted out. Hello and welcome to this week's weekly on Cube Insights powered by E T R. In this breaking analysis, we continue our annual tradition of transparently grading last year's enterprise tech predictions. And you may or may not agree with our self grading system, but look, we're gonna give you the data and you can draw your own conclusions and tell you what, tell us what you think. >>All right, let's get right to it. So our first prediction was tech spending increases by 8% in 2022. And as we exited 2021 CIOs, they were optimistic about their digital transformation plans. You know, they rushed to make changes to their business and were eager to sharpen their focus and continue to iterate on their digital business models and plug the holes that they, the, in the learnings that they had. And so we predicted that 8% rise in enterprise tech spending, which looked pretty good until Ukraine and the Fed decided that, you know, had to rush and make up for lost time. We kind of nailed the momentum in the energy sector, but we can't give ourselves too much credit for that layup. And as of October, Gartner had it spending growing at just over 5%. I think it was 5.1%. So we're gonna take a C plus on this one and, and move on. >>Our next prediction was basically kind of a slow ground ball. The second base, if I have to be honest, but we felt it was important to highlight that security would remain front and center as the number one priority for organizations in 2022. As is our tradition, you know, we try to up the degree of difficulty by specifically identifying companies that are gonna benefit from these trends. So we highlighted some possible I P O candidates, which of course didn't pan out. S NQ was on our radar. The company had just had to do another raise and they recently took a valuation hit and it was a down round. They raised 196 million. So good chunk of cash, but, but not the i p O that we had predicted Aqua Securities focus on containers and cloud native. That was a trendy call and we thought maybe an M SS P or multiple managed security service providers like Arctic Wolf would I p o, but no way that was happening in the crummy market. >>Nonetheless, we think these types of companies, they're still faring well as the talent shortage in security remains really acute, particularly in the sort of mid-size and small businesses that often don't have a sock Lacework laid off 20% of its workforce in 2022. And CO C e o Dave Hatfield left the company. So that I p o didn't, didn't happen. It was probably too early for Lacework. Anyway, meanwhile you got Netscope, which we've cited as strong in the E T R data as particularly in the emerging technology survey. And then, you know, I lumia holding its own, you know, we never liked that 7 billion price tag that Okta paid for auth zero, but we loved the TAM expansion strategy to target developers beyond sort of Okta's enterprise strength. But we gotta take some points off of the failure thus far of, of Okta to really nail the integration and the go to market model with azero and build, you know, bring that into the, the, the core Okta. >>So the focus on endpoint security that was a winner in 2022 is CrowdStrike led that charge with others holding their own, not the least of which was Palo Alto Networks as it continued to expand beyond its core network security and firewall business, you know, through acquisition. So overall we're gonna give ourselves an A minus for this relatively easy call, but again, we had some specifics associated with it to make it a little tougher. And of course we're watching ve very closely this this coming year in 2023. The vendor consolidation trend. You know, according to a recent Palo Alto network survey with 1300 SecOps pros on average organizations have more than 30 tools to manage security tools. So this is a logical way to optimize cost consolidating vendors and consolidating redundant vendors. The E T R data shows that's clearly a trend that's on the upswing. >>Now moving on, a big theme of 2020 and 2021 of course was remote work and hybrid work and new ways to work and return to work. So we predicted in 2022 that hybrid work models would become the dominant protocol, which clearly is the case. We predicted that about 33% of the workforce would come back to the office in 2022 in September. The E T R data showed that figure was at 29%, but organizations expected that 32% would be in the office, you know, pretty much full-time by year end. That hasn't quite happened, but we were pretty close with the projection, so we're gonna take an A minus on this one. Now, supply chain disruption was another big theme that we felt would carry through 2022. And sure that sounds like another easy one, but as is our tradition, again we try to put some binary metrics around our predictions to put some meat in the bone, so to speak, and and allow us than you to say, okay, did it come true or not? >>So we had some data that we presented last year and supply chain issues impacting hardware spend. We said at the time, you can see this on the left hand side of this chart, the PC laptop demand would remain above pre covid levels, which would reverse a decade of year on year declines, which I think started in around 2011, 2012. Now, while demand is down this year pretty substantially relative to 2021, I D C has worldwide unit shipments for PCs at just over 300 million for 22. If you go back to 2019 and you're looking at around let's say 260 million units shipped globally, you know, roughly, so, you know, pretty good call there. Definitely much higher than pre covid levels. But so what you might be asking why the B, well, we projected that 30% of customers would replace security appliances with cloud-based services and that more than a third would replace their internal data center server and storage hardware with cloud services like 30 and 40% respectively. >>And we don't have explicit survey data on exactly these metrics, but anecdotally we see this happening in earnest. And we do have some data that we're showing here on cloud adoption from ET R'S October survey where the midpoint of workloads running in the cloud is around 34% and forecast, as you can see, to grow steadily over the next three years. So this, well look, this is not, we understand it's not a one-to-one correlation with our prediction, but it's a pretty good bet that we were right, but we gotta take some points off, we think for the lack of unequivocal proof. Cause again, we always strive to make our predictions in ways that can be measured as accurate or not. Is it binary? Did it happen, did it not? Kind of like an O K R and you know, we strive to provide data as proof and in this case it's a bit fuzzy. >>We have to admit that although we're pretty comfortable that the prediction was accurate. And look, when you make an hard forecast, sometimes you gotta pay the price. All right, next, we said in 2022 that the big four cloud players would generate 167 billion in IS and PaaS revenue combining for 38% market growth. And our current forecasts are shown here with a comparison to our January, 2022 figures. So coming into this year now where we are today, so currently we expect 162 billion in total revenue and a 33% growth rate. Still very healthy, but not on our mark. So we think a w s is gonna miss our predictions by about a billion dollars, not, you know, not bad for an 80 billion company. So they're not gonna hit that expectation though of getting really close to a hundred billion run rate. We thought they'd exit the year, you know, closer to, you know, 25 billion a quarter and we don't think they're gonna get there. >>Look, we pretty much nailed Azure even though our prediction W was was correct about g Google Cloud platform surpassing Alibaba, Alibaba, we way overestimated the performance of both of those companies. So we're gonna give ourselves a C plus here and we think, yeah, you might think it's a little bit harsh, we could argue for a B minus to the professor, but the misses on GCP and Alibaba we think warrant a a self penalty on this one. All right, let's move on to our prediction about Supercloud. We said it becomes a thing in 2022 and we think by many accounts it has, despite the naysayers, we're seeing clear evidence that the concept of a layer of value add that sits above and across clouds is taking shape. And on this slide we showed just some of the pickup in the industry. I mean one of the most interesting is CloudFlare, the biggest supercloud antagonist. >>Charles Fitzgerald even predicted that no vendor would ever use the term in their marketing. And that would be proof if that happened that Supercloud was a thing and he said it would never happen. Well CloudFlare has, and they launched their version of Supercloud at their developer week. Chris Miller of the register put out a Supercloud block diagram, something else that Charles Fitzgerald was, it was was pushing us for, which is rightly so, it was a good call on his part. And Chris Miller actually came up with one that's pretty good at David Linthicum also has produced a a a A block diagram, kind of similar, David uses the term metacloud and he uses the term supercloud kind of interchangeably to describe that trend. And so we we're aligned on that front. Brian Gracely has covered the concept on the popular cloud podcast. Berkeley launched the Sky computing initiative. >>You read through that white paper and many of the concepts highlighted in the Supercloud 3.0 community developed definition align with that. Walmart launched a platform with many of the supercloud salient attributes. So did Goldman Sachs, so did Capital One, so did nasdaq. So you know, sorry you can hate the term, but very clearly the evidence is gathering for the super cloud storm. We're gonna take an a plus on this one. Sorry, haters. Alright, let's talk about data mesh in our 21 predictions posts. We said that in the 2020s, 75% of large organizations are gonna re-architect their big data platforms. So kind of a decade long prediction. We don't like to do that always, but sometimes it's warranted. And because it was a longer term prediction, we, at the time in, in coming into 22 when we were evaluating our 21 predictions, we took a grade of incomplete because the sort of decade long or majority of the decade better part of the decade prediction. >>So last year, earlier this year, we said our number seven prediction was data mesh gains momentum in 22. But it's largely confined and narrow data problems with limited scope as you can see here with some of the key bullets. So there's a lot of discussion in the data community about data mesh and while there are an increasing number of examples, JP Morgan Chase, Intuit, H S P C, HelloFresh, and others that are completely rearchitecting parts of their data platform completely rearchitecting entire data platforms is non-trivial. There are organizational challenges, there're data, data ownership, debates, technical considerations, and in particular two of the four fundamental data mesh principles that the, the need for a self-service infrastructure and federated computational governance are challenging. Look, democratizing data and facilitating data sharing creates conflicts with regulatory requirements around data privacy. As such many organizations are being really selective with their data mesh implementations and hence our prediction of narrowing the scope of data mesh initiatives. >>I think that was right on J P M C is a good example of this, where you got a single group within a, within a division narrowly implementing the data mesh architecture. They're using a w s, they're using data lakes, they're using Amazon Glue, creating a catalog and a variety of other techniques to meet their objectives. They kind of automating data quality and it was pretty well thought out and interesting approach and I think it's gonna be made easier by some of the announcements that Amazon made at the recent, you know, reinvent, particularly trying to eliminate ET t l, better connections between Aurora and Redshift and, and, and better data sharing the data clean room. So a lot of that is gonna help. Of course, snowflake has been on this for a while now. Many other companies are facing, you know, limitations as we said here and this slide with their Hadoop data platforms. They need to do new, some new thinking around that to scale. HelloFresh is a really good example of this. Look, the bottom line is that organizations want to get more value from data and having a centralized, highly specialized teams that own the data problem, it's been a barrier and a blocker to success. The data mesh starts with organizational considerations as described in great detail by Ash Nair of Warner Brothers. So take a listen to this clip. >>Yeah, so when people think of Warner Brothers, you always think of like the movie studio, but we're more than that, right? I mean, you think of H B O, you think of t n t, you think of C N N. We have 30 plus brands in our portfolio and each have their own needs. So the, the idea of a data mesh really helps us because what we can do is we can federate access across the company so that, you know, CNN can work at their own pace. You know, when there's election season, they can ingest their own data and they don't have to, you know, bump up against, as an example, HBO if Game of Thrones is going on. >>So it's often the case that data mesh is in the eyes of the implementer. And while a company's implementation may not strictly adhere to Jamma Dani's vision of data mesh, and that's okay, the goal is to use data more effectively. And despite Gartner's attempts to deposition data mesh in favor of the somewhat confusing or frankly far more confusing data fabric concept that they stole from NetApp data mesh is taking hold in organizations globally today. So we're gonna take a B on this one. The prediction is shaping up the way we envision, but as we previously reported, it's gonna take some time. The better part of a decade in our view, new standards have to emerge to make this vision become reality and they'll come in the form of both open and de facto approaches. Okay, our eighth prediction last year focused on the face off between Snowflake and Databricks. >>And we realized this popular topic, and maybe one that's getting a little overplayed, but these are two companies that initially, you know, looked like they were shaping up as partners and they, by the way, they are still partnering in the field. But you go back a couple years ago, the idea of using an AW w s infrastructure, Databricks machine intelligence and applying that on top of Snowflake as a facile data warehouse, still very viable. But both of these companies, they have much larger ambitions. They got big total available markets to chase and large valuations that they have to justify. So what's happening is, as we've previously reported, each of these companies is moving toward the other firm's core domain and they're building out an ecosystem that'll be critical for their future. So as part of that effort, we said each is gonna become aggressive investors and maybe start doing some m and a and they have in various companies. >>And on this chart that we produced last year, we studied some of the companies that were targets and we've added some recent investments of both Snowflake and Databricks. As you can see, they've both, for example, invested in elation snowflake's, put money into Lacework, the Secur security firm, ThoughtSpot, which is trying to democratize data with ai. Collibra is a governance platform and you can see Databricks investments in data transformation with D B T labs, Matillion doing simplified business intelligence hunters. So that's, you know, they're security investment and so forth. So other than our thought that we'd see Databricks I p o last year, this prediction been pretty spot on. So we'll give ourselves an A on that one. Now observability has been a hot topic and we've been covering it for a while with our friends at E T R, particularly Eric Bradley. Our number nine prediction last year was basically that if you're not cloud native and observability, you are gonna be in big trouble. >>So everything guys gotta go cloud native. And that's clearly been the case. Splunk, the big player in the space has been transitioning to the cloud, hasn't always been pretty, as we reported, Datadog real momentum, the elk stack, that's open source model. You got new entrants that we've cited before, like observe, honeycomb, chaos search and others that we've, we've reported on, they're all born in the cloud. So we're gonna take another a on this one, admittedly, yeah, it's a re reasonably easy call, but you gotta have a few of those in the mix. Okay, our last prediction, our number 10 was around events. Something the cube knows a little bit about. We said that a new category of events would emerge as hybrid and that for the most part is happened. So that's gonna be the mainstay is what we said. That pure play virtual events are gonna give way to hi hybrid. >>And the narrative is that virtual only events are, you know, they're good for quick hits, but lousy replacements for in-person events. And you know that said, organizations of all shapes and sizes, they learn how to create better virtual content and support remote audiences during the pandemic. So when we set at pure play is gonna give way to hybrid, we said we, we i we implied or specific or specified that the physical event that v i p experience is going defined. That overall experience and those v i p events would create a little fomo, fear of, of missing out in a virtual component would overlay that serves an audience 10 x the size of the physical. We saw that really two really good examples. Red Hat Summit in Boston, small event, couple thousand people served tens of thousands, you know, online. Second was Google Cloud next v i p event in, in New York City. >>Everything else was, was, was, was virtual. You know, even examples of our prediction of metaverse like immersion have popped up and, and and, and you know, other companies are doing roadshow as we predicted like a lot of companies are doing it. You're seeing that as a major trend where organizations are going with their sales teams out into the regions and doing a little belly to belly action as opposed to the big giant event. That's a definitely a, a trend that we're seeing. So in reviewing this prediction, the grade we gave ourselves is, you know, maybe a bit unfair, it should be, you could argue for a higher grade, but the, but the organization still haven't figured it out. They have hybrid experiences but they generally do a really poor job of leveraging the afterglow and of event of an event. It still tends to be one and done, let's move on to the next event or the next city. >>Let the sales team pick up the pieces if they were paying attention. So because of that, we're only taking a B plus on this one. Okay, so that's the review of last year's predictions. You know, overall if you average out our grade on the 10 predictions that come out to a b plus, I dunno why we can't seem to get that elusive a, but we're gonna keep trying our friends at E T R and we are starting to look at the data for 2023 from the surveys and all the work that we've done on the cube and our, our analysis and we're gonna put together our predictions. We've had literally hundreds of inbounds from PR pros pitching us. We've got this huge thick folder that we've started to review with our yellow highlighter. And our plan is to review it this month, take a look at all the data, get some ideas from the inbounds and then the e t R of January surveys in the field. >>It's probably got a little over a thousand responses right now. You know, they'll get up to, you know, 1400 or so. And once we've digested all that, we're gonna go back and publish our predictions for 2023 sometime in January. So stay tuned for that. All right, we're gonna leave it there for today. You wanna thank Alex Myerson who's on production and he manages the podcast, Ken Schiffman as well out of our, our Boston studio. I gotta really heartfelt thank you to Kristen Martin and Cheryl Knight and their team. They helped get the word out on social and in our newsletters. Rob Ho is our editor in chief over at Silicon Angle who does some great editing for us. Thank you all. Remember all these podcasts are available or all these episodes are available is podcasts. Wherever you listen, just all you do Search Breaking analysis podcast, really getting some great traction there. Appreciate you guys subscribing. I published each week on wikibon.com, silicon angle.com or you can email me directly at david dot valante silicon angle.com or dm me Dante, or you can comment on my LinkedIn post. And please check out ETR AI for the very best survey data in the enterprise tech business. Some awesome stuff in there. This is Dante for the Cube Insights powered by etr. Thanks for watching and we'll see you next time on breaking analysis.

>>The Cube presents Ignite 22, brought to you by Palo Alto Networks. >>Welcome back to Vegas. Guys. We're happy that you're here. Lisa Martin here covering with Dave Valante, Palo Alto Networks Ignite 22. We're at MGM Grand. This is our first day, Dave of two days of cube coverage. We've been having great conversations with the ecosystem with Palo Alto executives, with partners. One of the things that they have is unit 42. We're gonna be talking with them next about cyber intelligence. And the threat data that they get is >>Incredible. Yeah. They have all the data, they know what's going on, and of course things are changing. The state of play changes. Hold on a second. I got a text here. Oh, my Netflix account was frozen. Should I click on this link? Yeah. What do you think? Have you had a, it's, have you had a little bit more of that this holiday season? Yeah, definitely. >>Unbelievable, right? A lot of smishing going on. >>Yeah, they're very clever. >>Yeah, we're very pleased to welcome back one of our alumni to the queue. Wendy Whitmore is here, the SVP of Unit 42. Welcome back, Wendy. Great to have >>You. Thanks Lisa. So >>Unit 42 created back in 2014. One of the things that I saw that you said in your keynote this morning or today was everything old is still around and it's co, it's way more prolific than ever. What are some of the things that Unit 42 is seeing these days with, with respect to cyber threats as the landscape has changed so much the last two years alone? >>You know, it, it has. So it's really interesting. I've been responding to these breaches for over two decades now, and I can tell you that there are a lot of new and novel techniques. I love that you already highlighted Smishing, right? In the opening gate. Right. Because that is something that a year ago, no one knew what that word was. I mean, we, it's probably gonna be invented this year, right? But that said, so many of the tactics that we have previously seen, when it comes to just general espionage techniques, right? Data act filtration, intellectual property theft, those are going on now more than ever. And you're not hearing about them as much in the news because there are so many other things, right? We're under the landscape of a major war going on between Russia and Ukraine of ransomware attacks, you know, occurring on a weekly basis. And so we keep hearing about those, but ultimately these nations aid actors are using that top cover, if you will, as a great distraction. It's almost like a perfect storm for them to continue conducting so much cyber espionage work that like we may not be feeling that today, but years down the road, they're, the work that they're doing today is gonna have really significant impact. >>Ransomware has become a household word in the last couple of years. I think even my mom knows what it is, to some degree. Yeah. But the threat actors are far more sophisticated than they've ever written. They're very motivated. They're very well funded. I think I've read a stat recently in the last year that there's a ransomware attack once every 11 seconds. And of course we only hear about the big ones. But that is a concern that goes all the way up to the board. >>Yeah. You know, we have a stat in our ransomware threat report that talks about how often victims are posted on leak sites. And I think it's once every seven minutes at this point that a new victim is posted. Meaning a victim has had their data, a victim organization had their data stolen and posted on some leak site in the attempt to be extorted. So that has become so common. One of the shifts that we've seen this year in particular and in recent months, you know, a year ago when I was at Ignite, which was virtual, we talked about quadruple extortion, meaning four different ways that these ransomware actors would go out and try to make money from these attacks in what they're doing now is often going to just one, which is, I don't even wanna bother with encrypting your data now, because that means that in order to get paid, I probably have to decrypt it. Right? That's a lot of work. It's time consuming. It's kind of painstaking. And so what they've really looked to do now is do the extortion where they simply steal the data and then threaten to post it on these leak sites, you know, release it other parts of the web and, and go from there. And so that's really a blending of these techniques of traditional cyber espionage with intellectual property theft. Wow. >>How trustworthy are those guys in terms of, I mean, these are hackers, right? In terms of it's really the, the hacker honor system, isn't it? I mean, if you get compromised like that, you really beholden to criminals. And so, you >>Know, so that's one of the key reasons why having the threat intelligence is so important, right? Understanding which group that you're dealing with and what their likelihood of paying is, what's their modus operandi. It's become even more important now because these groups switch teams more frequently than NFL trades, you know, free agents during the regular season, right? Or players become free agents. And that's because their infrastructure. So the, you know, infrastructure, the servers, the systems that they're using to conduct these attacks from is actually largely being disrupted more from law enforcement, international intelligence agencies working together with public private partnerships. So what they're doing is saying, okay, great. All that infrastructure that I just had now is, is burned, right? It's no longer effective. So then they'll disband a team and then they'll recruit a new team and it's constant like mixing and matching in players. >>All that said, even though that's highly dynamic, one of the other areas that they pride themselves on is customer service. So, and I think it's interesting because, you know, when I said they're not wanting to like do all the decryption? Yeah. Cuz that's like painful techni technical slow work. But on the customer service side, they will create these customer service portals immediately stand one up, say, you know, hey it's, it's like an Amazon, you know, if you've ever had to return a package on Amazon for example, and you need to click through and like explain, you know, Hey, I didn't receive this package. A portal window pops up, you start talking to either a bot or a live agent on the backend. In this case they're hu what appeared to be very much humans who are explaining to you exactly what happened, what they're asking for, super pleasant, getting back within minutes of a response. And they know that in order for them to get paid, they need to have good customer service because otherwise they're not going to, you know, have a business. How, >>So what's the state of play look like from between nation states, criminals and how, how difficult or not so difficult is it for you to identify? Do you have clear signatures? My understanding in with Solar Winds it was a little harder, but maybe help us understand and help our audience understand what the state of play is right now. >>One of the interesting things that I think is occurring, and I highlighted this this morning, is this idea of convergence. And so I'll break it down for one example relates to the type of malware or tools that these attackers use. So traditionally, if we looked at a nation state actor like China or Russia, they were very, very specific and very strategic about the types of victims that they were going to go after when they had zero day. So, you know, new, new malware out there, new vulnerabilities that could be exploited only by them because the rest of the world didn't know about it. They might have one organization that they would target that at, at most, a handful and all very strategic for their objective. They wanted to keep that a secret as long as possible. Now what we're seeing actually is those same attackers going towards one, a much larger supply chain. >>So, so lorenzen is a great example of that. The Hafnia attacks towards Microsoft Exchange server last year. All great examples of that. But what they're also doing is instead of using zero days as much, or you know, because those are expensive to build, they take a lot of time, a lot of funding, a lot of patience and research. What they're doing is using commercially available tools. And so there's a tool that our team identified earlier this year called Brute Rael, C4 or BRC four for short. And that's a tool that we now know that nation state actors are using. But just two weeks ago we invested a ransomware attack where the ransomware actor was using that same piece of tooling. So to your point, yak can get difficult for defenders when you're looking through and saying, well wait, they're all using some of the same tools right now and some of the same approaches when it comes to nation states, that's great for them because they can blend into the noise and it makes it harder to identify as >>Quickly. And, and is that an example of living off the land or is that B BRC four sort of a homegrown hacker tool? Is it, is it a, is it a commercial >>Off the shelf? So it's a tool that was actually, so you can purchase it, I believe it's about 2,500 US dollars for a license. It was actually created by a former Red teamer from a couple well-known companies in the industry who then decided, well hey, I built this tool for work, I'm gonna sell this. Well great for Red teamers that are, you know, legitimately doing good work, but not great now because they're, they built a, a strong tool that has the ability to hide amongst a, a lot of protocols. It can actually hide within Slack and teams to where you can't even see the data is being exfiltrated. And so there's a lot of concern. And then now the reality that it gets into the wrong hands of nation state actors in ransomware actors, one of the really interesting things about that piece of malware is it has a setting where you can change wallpaper. And I don't know if you know offhand, you know what that means, but you know, if that comes to mind, what you would do with it. Well certainly a nation state actor is never gonna do something like that, right? But who likes to do that are ransomware actors who can go in and change the background wallpaper on a desktop that says you've been hacked by XYZ organization and let you know what's going on. So pretty interesting, obviously the developer doing some work there for different parts of the, you know, nefarious community. >>Tremendous amount of sophistication that's gone on the last couple of years alone. I was just reading that Unit 42 is now a founding member of the Cyber Threat Alliance includes now more than 35 organizations. So you guys are getting a very broad picture of today's threat landscape. How can customers actually achieve cyber resilience? Is it achievable and how do you help? >>So I, I think it is achievable. So let me kind of parse out the question, right. So the Cyber Threat Alliance, the J C D C, the Cyber Safety Review Board, which I'm a member of, right? I think one of the really cool things about Palo Alto Networks is just our partnerships. So those are just a handful. We've got partnerships with over 200 organizations. We work closely with the Ukrainian cert, for example, sharing information, incredible information about like what's going on in the war, sharing technical details. We do that with Interpol on a daily basis where, you know, we're sharing information. Just last week the Africa cyber surge operation was announced where millions of nodes were taken down that were part of these larger, you know, system of C2 channels that attackers are using to conduct exploits and attacks throughout the world. So super exciting in that regard and it's something that we're really passionate about at Palo Alto Networks in terms of resilience, a few things, you know, one is visibility, so really having a, an understanding of in a real, as much of real time as possible, right? What's happening. And then it goes into how you, how can we decrease operational impact. So that's everything from network segmentation to wanna add the terms and phrases I like to use a lot is the win is really increasing the time it takes for the attackers to get their work done and decreasing the amount of time it takes for the defenders to get their work done, right? >>Yeah. I I call it increasing the denominator, right? And the ROI equation benefit over or value, right? Equals equals or benefit equals value over cost if you can increase the cost to go go elsewhere, right? Absolutely. And that's the, that's the game. Yeah. You mentioned Ukraine before, what have we learned from Ukraine? I, I remember I was talking to Robert Gates years ago, 2016 I think, and I was asking him, yeah, but don't we have the best cyber technology? Can't we attack? He said, we got the most to lose too. Yeah. And so what have we learned from, from Ukraine? >>Well, I, I think that's part of the key point there, right? Is you know, a great offense essentially can also be for us, you know, deterrent. So in that aspect we have as an, as a company and or excuse me, as a country, as a company as well, but then as partners throughout all parts of the world have really focused on increasing the intelligence sharing and specifically, you know, I mentioned Ukrainian cert. There are so many different agencies and other sorts throughout the world that are doing everything they can to share information to help protect human life there. And so what we've really been concerned with, with is, you know, what cyber warfare elements are going to be used there, not only how does that impact Ukraine, but how does it potentially spread out to other parts of the world critical infrastructure. So you've seen that, you know, I mentioned CS rrb, but cisa, right? >>CISA has done a tremendous job of continuously getting out information and doing everything they can to make sure that we are collaborating at a commercial level. You know, we are sharing information and intelligence more than ever before. So partners like Mania and CrowdStrike, our Intel teams are working together on a daily basis to make sure that we're able to protect not only our clients, but certainly if we've got any information relevant that we can share that as well. And I think if there's any silver lining to an otherwise very awful situation, I think the fact that is has accelerated intelligence sharing is really positive. >>I was gonna ask you about this cause I think, you know, 10 or so years ago, there was a lot of talk about that, but the industry, you know, kind of kept things to themselves, you know, a a actually tried to monetize some of that private data. So that's changing is what I'm hearing from you >>More so than ever more, you know, I've, I mentioned I've been in the field for 20 years. You know, it, it's tough when you have a commercial business that relies on, you know, information to, in order to pay people's salaries, right? I think that has changed quite a lot. We see the benefit of just that continuous sharing. There are, you know, so many more walls broken down between these commercial competitors, but also the work on the public private partnership side has really increased some of those relationships. Made it easier. And you know, I have to give a whole lot of credit and mention sisa, like the fact that during log four J, like they had GitHub repositories, they were using Slack, they were using Twitter. So the government has really started pushing forward with a lot of the newer leadership that's in place to say, Hey, we're gonna use tools and technology that works to share and disseminate information as quickly as we can. Right? That's fantastic. That's helping everybody. >>We knew that every industry, no, nobody's spared of this. But did you notice in the last couple of years, any industries in particular that are more vulnerable? Like I think of healthcare with personal health information or financial services, any industries kind of jump out as being more susceptible than others? >>So I think those two are always gonna be at the forefront, right? Financial services and healthcare. But what's been really top of mind is critical infrastructure, just making sure right? That our water, our power, our fuel, so many other parts of right, the ecosystem that go into making sure that, you know, we're keeping, you know, houses heated during the winter, for example, that people have fresh water. Those are extremely critical. And so that is really a massive area of focus for the industry right now. >>Can I come back to public-private partnerships? My question is relates to regulations because the public policy tends to be behind tech, the technology industry as an understatement. So when you take something like GDPR is the obvious example, but there are many, many others, data sovereignty, you can't move the data. Are are, are, is there tension between your desire as our desire as an industry to share data and government's desire to keep data private and restrict that data sharing? How is that playing out? How do you resolve that? >>Well I think there have been great strides right in each of those areas. So in terms of regulation when it comes to breaches there, you know, has been a tendency in the past to do victim shaming, right? And for organizations to not want to come forward because they're concerned about the monetary funds, right? I think there's been tremendous acceleration. You're seeing that everywhere from the fbi, from cisa, to really working very closely with organizations to, to have a true impact. So one example would be a ransomware attack that occurred. This was for a client of ours within the United States and we had a very close relationship with the FBI at that local field office and made a phone call. This was 7:00 AM Eastern time. And this was an organization that had this breach gone public, would've made worldwide news. There would've been a very big impact because it would've taken a lot of their systems offline. >>Within the 30 minutes that local FBI office was on site said, we just saw this piece of malware last week, we have a decryptor for it from another organization who shared it with us. Here you go. And within 60 minutes, every system was back up and running. Our teams were able to respond and get that disseminated quickly. So efforts like that, I think the government has made a tremendous amount of headway into improving relationships. Is there always gonna be some tension between, you know, competing, you know, organizations? Sure. But I think that we're doing a whole lot to progress it, >>But governments will make exceptions in that case. Especially for something as critical as the example that you just gave and be able to, you know, do a reach around, if you will, on, on onerous regulations that, that ne aren't helpful in that situation, but certainly do a lot of good in terms of protecting privacy. >>Well, and I think there used to be exceptions made typically only for national security elements, right? And now you're seeing that expanding much more so, which I think is also positive. Right. >>Last question for you as we are wrapping up time here. What can organizations really do to stay ahead of the curve when it comes to, to threat actors? We've got internal external threats. What can they really do to just be ahead of that curve? Is that possible? >>Well, it is now, it's not an easy task so I'm not gonna, you know, trivialize it. But I think that one, having relationships with right organizations in advance always a good thing. That's a, everything from certainly a commercial relationships, but also your peers, right? There's all kinds of fantastic industry spec specific information sharing organizations. I think the biggest thing that impacts is having education across your executive team and testing regularly, right? Having a plan in place, testing it. And it's not just the security pieces of it, right? As security responders, we live these attacks every day, but it's making sure that your general counsel and your head of operations and your CEO knows what to do. Your board of directors, do they know what to do when they receive a phone call from Bloomberg, for example? Are they supposed supposed to answer? Do your employees know that those kind of communications in advance and training can be really critical and make or break a difference in an attack. >>That's a great point about the testing but also the communication that it really needs to be company wide. Everyone at every level needs to know how to react. Wendy, it's been so great having, >>Wait one last question. Sure. Do you have a favorite superhero growing up? >>Ooh, it's gotta be Wonder Woman. Yeah, >>Yeah, okay. Yeah, so cuz I'm always curious, there's not a lot of women in, in security in cyber. How'd you get into it? And many cyber pros like wanna save the world? >>Yeah, no, that's a great question. So I joined the Air Force, you know, I, I was a special agent doing computer crime investigations and that was a great job. And I learned about that from, we had an alumni day and all these alumni came in from the university and they were in flight suits and combat gear. And there was one woman who had long blonde flowing hair and a black suit and high heels and she was carrying a gun. What did she do? Because that's what I wanted do. >>Awesome. Love it. We >>Blonde >>Wonder Woman. >>Exactly. Wonder Woman. Wendy, it's been so great having you on the program. We, we will definitely be following unit 42 and all the great stuff that you guys are doing. Keep up the good >>Work. Thanks so much Lisa. Thank >>You. Day our pleasure. For our guest and Dave Valante, I'm Lisa Martin, live in Las Vegas at MGM Grand for Palo Alto Ignite, 22. You're watching the Cube, the leader in live enterprise and emerging tech coverage.

>>Yeah. Hello and welcome to the Cuba's International Women's Showcase, featuring International Women's Day. I'm John, host of the Kiwi here in California. Great remote guest. She's amazing founder and C e O of Cuba, and great to see you. Okay, thanks for coming on. Um, good to see you. >>You as well. Always a pleasure. You >>know, International Women's Day is the big celebration. We're doing a lot of interviews with great people making things happen, moving and shaking things. Um, but every day, International Women's Day, As far as I'm concerned, it's happening all around the world. But these are stories of innovation, the stories of changes, the stories of transformation for the better. You've been doing a lot of things. Um and I want to get into that. But let's start with your background. Tell us a bit about who you are and what you've got going on. >>Yeah, my background is a little strange. I used to be a maritime archaeologists. So dumb shit breaks for a little bit. That was amazing. I always just It's only partial just because it's actually a bit of truth to it, that learning how to, you know, handle things at depth really does train you to be a C e o. Because you learn to control your breath and and focus on the things that matter and not be so reactive because it's three activity that will panic that will kill you. Uh, always knowing how to reframe. Return to the basics. Um, there's a really good things to hold on to, even in the world of business. Right? So I at some point, ended up doing doing a lot of things. Largely business development, following my time diving and amazing woman. Um, another woman for International Women's Day named Doctor who was a biotech entrepreneur from Japan, stepping down as her role at the helm of her company. Um, and she wanted to launch a space for a young innovators from around the world who are doing amazing work to tackle this very complex challenges we all know exist, um, and figure out a way to give them time and space to do their best work and pursue their their highest visions for change. We decided that we would focus on for-profit companies largely who were using sustainable, scalable business models to pursue both profit and purpose. Um creating a virtuous cycle between the return of money to a company and putting that into to go even further and faster towards, um, solving a problem. Um, so we now have companies over 200 companies from around the world that we have helped support tackling every single, sustainable development goal. Um, and I'm proud to say, you know, particularly related to the subject that fifty-nine percent of our companies have a woman founder or CO-FOUNDER. Um, and 69% of the founder of color. Um, so we're working with entrepreneurs from every every area of the world. Many approximate to the problem that they are trying to solve, so they intimately understand it. Um, and they're doing amazing things. >>Yeah, you can help the great mission. You have a lot of other things going on your helping women encouraging them to your career in the tech sector. Um, good statistics could be better, right? Is higher and better. So, um, what are you guys doing? What, you specifically to help and encourage women to forge their career and tech? >>Yeah. I mean, look, the good news is I do think that it's getting better. I particularly think that we will see the adventure is improving. Um, it takes a while because the companies that have been funded up until now are still working in the biggest amount in the later stages. So I think that percentage hasn't been shifting. But I have to believe that that's a bit of an illusion, and then a couple of years, we're going to start to sea level out. But you know as well as I do that they're pretty poultry statistics in terms of the amount of venture that women like cos. Capture, Um, and the other ways that women are doubted, um, in terms of their ability and potential. Um, so we we love to work with any underrepresented group of entrepreneurs, and there's ways that we do that whether it's helping them sort of find their power and hold space and be confident. And, um, you know, be able to pitch to any room, talk to any investor, talk to any customer but also working to be directed about some of the systemic challenges, both in terms of talking to existing investors and trying to educate them to see the opportunities that they're missing because there is a an economic imperative to them understanding what they're missing. Um, but there's also some things that we're doing in-house to make sure that we're also helping to close capital gaps for all our entrepreneurs. So we actually now have a suite of three capital mechanisms that are entrepreneurs can access on the back end of our incubator, a microphone fund, which is very quick turnaround, small amounts of capital for entrepreneurs who existing opportunities owns, which is a tax destination. Just this in the U. S. But that's meant to be deployed so that they can access capital towards revenue without credit checks, collateral being put up, a slow moving pace of banks and C. D. S s. It's particularly useful for people who may not raise venture. And it's useful for, uh, you know, people who maybe don't have that friends and family check that they can expect similar. We've got a great angel network who look at the best impact deals from around the world. Um, and it doesn't have to be a housing company, just a great venture that's pursuing impact on profit. Um, and then lastly, we're just about to announce that we have a fund of our own on the back end of our incubator that funds only healthy and companies. Um, it's an early stage fund. Um, but watch this space because our pipeline is just increasing your every year. We used to sort of just 16 companies here. Now, we're serving 60 this year, so, um, yeah, it's really exciting. Um, and so obviously, it's really great that, you know, we're going to be able to help scale the impact that we want to see. Uh, ideally a lot. A lot faster. >>Well, you definitely taking control. I remember when we had a few years ago. I think four years ago, you just thinking about getting going and going now with great tailwind. Um, >>and the diversity >>of sources of capital as well as diversity of firms is increasing. That's helping, uh, that we're seeing, but you're also got the back end fun for the housing companies. But also, you've been involved in we capital for a long time. Can you talk about that? Because that's a specific supporting women entrepreneurs initiative. Um, yeah. What's up with capital share? That >>was That was another venture that I-i embarked on with such coz. Um as well as Sheila Johnson and Jonny Adam, Person who runs Rethink Impact. We capital is a group of about 16 women that I pulled together women investors to invest through rethink impact, which is another fun that is looking for impact businesses but predominantly looking for those businesses that are led by women. So this investment group is women supporting women. Um, through the use of deployment of capital, um, they're doing amazingly well. They've had some really stunning news recently that I'll let you dig up. >>I'll definitely thanks for the lead there. I'm gonna go jump on that story. >>Yeah, >>the Okay, Thanks for that lead on that trend, though in Silicon Valley and certainly in other areas that are hot like New York, Boston and D. C. Where you're at, um, you're seeing now multiple years in almost a decade in of the pioneers of these women, only funds or women only firms and your investment. Um, and it's starting to increase to under all underrepresented minorities and entrepreneurs. Right? So take us through how you see that because it's just getting more popular. Is that going to continue to accelerate in your mind? Are their networks of networks. They cross pollinating. >>Yeah, I think you know, it's It's I'm glad to see it. And, you know, it's been a long time coming. I think you know, I think we all look forward to a future where it's not necessary. Um, and you know, funds. Just invest in everyone Until then, making sure that we have specific pools of capital allocated to ensure that that, you know, those entrepreneurs who have not always been equally represented get to pursue their ideas not just because they deserve to pursue their ideas, but because the world needs their ideas. Right. And as I mentioned, there is a business imperative, right? We've got lots of examples of businesses like banks that you wouldn't have gotten a shot just because the investors just didn't understand the opportunity. Um, and I think that's normal. That's human. It happens to everyone. You are successful as an investor largely because you recognize patterns. And if something is, you know, outside of your life experience, you are not going to identify it. So it's very important that we create different kinds of capital run by different types of people. Um, and, uh, and you know. I know lots of investors have every type that are investing in these funds because they recognize that, you know, perhaps the highest growth potential is gonna come out of these, you know, particular kind of funds, which is really exciting. >>That's super important, because half the world is women, and that's just like the population is inspired by many new ventures. And that's super exciting trend. I wanna ask you about your other areas of doing a lot of work in the queue has been to buy multiple times, um, initially reporting on a region out there, and that's certainly isn't important part of the world. Um, you've got a lot of good news going on there. Can you share what's going on with, uh, the social entrepreneurship going on in Bahrain around the region? >>Yeah, I'm happy to. We we've actually been so privileged to work with a W S for a very long time. Almost since the start of the incubator they've supported are entrepreneurs, all of our entrepreneurs with access to cloud credits and services. Um, and we've sort of double down with a W S in the last couple of years in areas where We both want to create an uplift, um, for small businesses and rapidly growing tax solutions to these these social environmental problems. We see. So there's been an excellent partner to do that. And one of the areas we did in the water was with rain, particularly with women, tech startups, women tech startups in Bahrain. Yeah, we did that last year. We had an amazing group of women over in D. C. Um, and we continue to support them. One of them is actually in the process of raising. I think she just closed her seed round recently. And that's why for, um, al yet, um, and she created playbook, which is an amazing, uh, platform for women to take master classes and network and really sort of level up, as one says, Um, but also, um, the mall of work. Um uh, just really talented women over in Bahrain, um, pushing the envelope and all sorts of directions, and it was wonderful to get the opportunity to work with them. Um, that has now spawned another set of programs serving entrepreneurs in the Middle East in North Africa. They were also working on with us as well as the U S. State Department. Um, so we're going to be working for the next two years with entrepreneurs to help our recovery from covid. Um, in China. Um, and then I'm also proud to say that we're working with a W s in South Africa because there is just an extraordinary energy, you know, in the continent, Um, and some amazing entrepreneurial minds working on, you know, the many problems and opportunities that they're facing and recognizing. Um So we're supporting, you know, companies that are working on finding, um, skilled refugees to be able to help them resettle and use their talents and make money. Um, sadly, are very relevant company now with what's going on in Ukraine. Um, but also, uh, zombie and satellite company, um, companies that are preventing food, food waste by providing, um, solar-powered refrigerators to rural areas in South Africa. Um, so a lot of, um, you know, just incredible talent and ideas that we're seeing globally. Um, and happy to be doubling down on that with the help of a W s. >>That's awesome. Yeah, following the work when we met in D. C. And again, you always had this international view um it's International Women's Day. It's not North America >>Women's Day. It's >>International Women's Day. Can you share your thoughts on how that landscape is changing outside the U. S. For example, and around the world and how the international peace is important and you mentioned pattern matching? Um, you also, when you see patterns, they become trends. What do you see forming that have been that that are locked in on the U. C they're locked in on that are happening that are driving. What are some of those trends that you see on the international side that's evolving? >>Yeah. You know, I think the wonderful opportunity with the Internet and social media is that, you know, both, uh, we can be more transparent about areas for improvement and put a little pressure where maybe things are moving fast enough. We've all seen the power of that, Um, the other, um, you know, things that certainly in countries where women maybe as free to move and operate, they can still acquire skills education they can set up cos they can do so so much. Um, you know, through these amazing technologies that we now have at our disposal growing an amazing rates. Um, they can connect via zoom. Right? I think that while the pandemic definitely set women back and we should acknowledge that, um, uh, the things that the pandemic perhaps helped us to exponentially scale will move women forward. And perhaps that's the target to hang on to, to feel optimistic about where we're headed. >>And also, there's a lot of problems to solve. And I think one of the things we're seeing you mentioned the Ukraine situation. You're seeing the geopolitical landscape changing radically with technology driving a lot of value. So with problems comes opportunities. Um, innovation plays a big role. Can you share some of the successful stories that you were inspired by that you've seen, um, in the past couple of years. And as you look forward, what What some of those innovation stories look like? And what are you inspired by? >>Yeah. I mean, there's so, so many. Um, you know, we just, uh, had a couple of entrepreneurs, and just the last year, Um, you know, after I think everyone sort of took an initial breath with the pandemic, They realize that they either had an opportunity or they had a problem to solve to your point. Um, and they did that well or not. And or some of them, you know, just didn't didn't have any more cards to play and had to really pivot. Um, it was really interesting to see how everyone handled handled that particular moment in time. One company that I think of is everywhere. Um, and she had created a wearable device that you can just put on your ear. It looks like an earring right at the top of your ear. Um, and it was for her for herself because she suffered from pulmonary complications. And, uh, without more discreet wearable, you know, had to wear a huge device and look around and oxygen tank and, you know, just to sort of have a good quality of life. Um, it turns out, obviously, during covid, that is a very useful item, not just for patients suffering from covid and wanting to know what their oxygen levels were doing, but also potentially athletics. So, um, she's really been able to double down as a result of the trends from the pandemic. Um, and I'm really proud of part of her. And that's actually where another great one that we just just came through. Our last 15 is Maya. Um, and she had a brick and mortar store. Um, uh, called Cherry Blossom. Intimate where she helped women have an enjoyable experience finding, uh, and fitting bras post mastectomy to include sort of, you know, the necessary, um, prosthetics and things like that. Um, she even made it so that you could go with your friends who haven't had a mistake, and she could also find some lovely luxury. Um, but the pandemic meant that that experience was sort of off the table. Um, and what they did was she decided to make it a technological one. So now she's she's essentially will be part of it. You can, you know, go to my, um, online. And you can, um, you know, order, uh, measure yourself, work with a specialist, all online, get a few different options, figure out the one that's perfect for you and the rest back. Um, and I don't think without the pandemic, that would not have happened. So she's now able to serve exponentially more. Um, you know, women who deserve to feel like themselves post it to me. >>That's also a model and inspirational. I have to ask you for the young women out there watching. What advice would you share with them as they navigate into a world that's changing and evolving and getting better with other women, mentors and entrepreneurs and or just an ecosystem of community? What advice would you give them as they step into the world and have to engage and experience life? >>Yeah, gosh, part of me always wants to resist that they don't listen to anyone to do you follow your heart, follow your gut, or at least be careful who you listen to because a lot of people will want to give you advice. I would >>say, Uh, that's good advice. Don't take my advice. Well, you've been a great leader. Love the work, you're doing it and I'll say N D. C. But all around the world and again, there's so much change going on with innovation. I mean, just the advances in technology across the board, from with machine learning and AI from linguistics and understanding. And I think we're going to be a bigger community. Your thoughts on as you see community organically becoming a big part of how people are engaging. What's your what's your view As you look out across the landscape, communities becoming a big part of tribes. What's your vision on how the role of communities place? >>You know, we we actually do you think a lot about community and healthy. And we say that are you know, alchemy really is providing space, you know, physical and mental space to think, um, access access to capital access to networks, Um, community, Um, and the community piece is very, very important. Are entrepreneurs leave us like the number one thing that they miss is being among like-minded, um, you know, slightly slightly crazy audacious people. Um, and I often joked that we're building a kind army because it is, you know, it's people who want to do it differently if people want to do it with integrity. Is people who are in it for a very different motivations than just money. Um, and, you know, you start to feel the power of that group together and its entirety and what that might look like as as a community solving global problems. Um, and it really is inspiring. Um, I do think that people are starving for FaceTime and people time, real human time after the pandemic, I think they won't go away. It's a great tool, but we all want a little bit of that, and I will mention just along those lines. And if you don't mind a quick plug for an event that we're having March 16, Um, also in partnership with a W s called Build her relevant to International Women's Day as well. People can, either. If they're in the city, they can come in person. But we also have a virtual program, and we'll be listening to some of the most inspiring. Women leaders and entrepreneurs both in government and also the private sector share their knowledge on the side of the pandemic for for, you know, the next tribal group of women entrepreneurs and leaders. >>That's great. Well, you are on our website for sure. >>Thank you. Thank you. Appreciate it. >>And we love the fact that you're in our community as well. Doing great work. Thanks for spending time with the Cube and on International Women's Day celebration. Thanks for coming on and sharing. >>Thank you, John. >>Okay. The Cube International showcase Women's Day, featuring some great guests all around the world, Not just in the U S. But all over the world. I'm your host. Thanks for watching. Yeah, Yeah, yeah, hm, Yeah.

>>from the bellagio hotel in Las Vegas >>it's the >>cube >>covering Ui >>Path Forward four brought to you >>by Ui Path. >>Welcome back to las Vegas. The cube is live with you. I Path forward four at the bellagio lisa martin with Dave Volonte. We're gonna be talking about you I Path integration suite, we have a couple of guests joining us here. Mark Jeannie is here the GM of Ui Path, formerly the co founder and Ceo of cloud elements and Peter Villeroy also joins us Director of Global I. T. Automation practice at UI Path guys welcome to the program. >>Thanks lisa. Great to hear. >>So Mark, let's go ahead and start with you. The Cloud elements acquisition was done in about the last six months. Talk to us about why you chose to be acquired by Ui Path and where things are today. Some big announcements yesterday. >>Yeah absolutely. So yeah if you go back six months ago um you know we have been in conversations with you I Path for for quite a while and um you know as we were looking at our opportunities as an api integration platform. So cloud elements just to step back a little bit um was a leader in helping companies take a P. I. S integrate applications together and bed that into their into their apps and um you know I Path approached us about the combination of what's happening in the automation world and you know these these have been a society as the marine Fleming from I. D. C. Mentioned this morning integration and DARPA have been separate swim lanes and what we saw and what you I. Path approaches with was ability to combine these together and really be the first company to take and take ui automation and seamlessly connected together with A. P. I. Automation or api integration >>Peter What's been some of the feedback? We know you guys are more than 9000 customers strong now we've had a whole bunch of amount yesterday and today. What's been the feedback so far on the cloud elements acquisition? So >>there's a huge amount of interest. We've had very positive feedback on that lisa the combination of Ui driven automation and A. P. I. Uh Native Integrations is is key especially to the I. T. Leadership that I work with. Um some of whom have traditionally compartmentalized you ipads platform in the Ui space and legitimately think about their own internal processes as being having very little to do with the user interface right. And so combining Ui driven automation together with uh api integration really helps too pick them up where they are and show them the power of that kind of a hyper automation platform that can deliver value in a number of spaces. And you guys ever >>see the movie Blindside? All right. You know what I'm talking about with joe. Theismann gets hit from the blind side and then his career is over and and that's when people realized oh my gosh the left tackle for right handed quarterback is so important and it's subsequent drafts when somebody would pick a left tackle like a good left all the rest went and that's what's happening in in the automation business today. You guys took the lead, you you set the trend. People said wow this is actually going to be a huge market. And then now we're seeing all this gonna occur. And a lot of it from these big software companies who believe every dollar of software should go to them saying hey we can actually profit from this within our own vertical stacks. So what do you make of all the M. And A. That's going on in particular? There was one recently where private equity firm is mashing together a long time R. P. A vendor with a long time integration firm. So it looks like you guys, you know on the right >>side of history in this regard. Your thoughts. Yeah. Absolutely. I mean if you think about automation right you've got to obviously help people do their jobs better. But if you're going to automate a process and a department you needed connect the applications that they use that those people use otherwise you can't accomplish it. And where ap is fit in as is automation and ui automation has become more and more mission critical and it's become bigger and bigger part of enterprise I. T. Wants to get involved. And so enterprise gets involved and what's their stack. It's api based their technology stack is how you connect back is through api so more and more companies are seeing what you I path saw is that if you're gonna automate every process and every department for every person you need to connect to every application that they're using and that's why this is now becoming right. Three companies now just recently have done these types of acquisitions of bringing an integration platform in and combining them together are trying to combine them together. >>All mps are not created equally as we know. Some are sort of half baked lot of them. Many of them don't have decent documentation so there's sort of a spectrum there. How do you, how do you think about prioritizing? How do you think about the landscape? Do you just kind of ignore the stuff that's not well documented and eventually that will take care of itself. How should we think about there have always >>been layers of integration right. Especially working with the ICTy organizations. So you've got our native integrations would make it easy to drag and drop activities and then you've got the A. P. I. Is that we can consume with various activities. That area has really grown through the acquisition of cloud elements and then you've got that third layer where when all else fails, you go on to the user interface and interact with the application like a human does and what you see is that our our interaction with college elements really enables a great enhancement of that lower base level um which is mildly interesting to the lines of business very important. I Yeah, for sure. >>So the reason I asked that question is I was talking to one of your customers this big ASAP customers said I love you ipad. The problem I have is I got so many custom mods and so it's just you know orally documented and I can't I wanna put automation in there but I can't. So to those parts of the tech stack become like the main frame of you know what I mean? And just sort of they live there and they just keep doing their thing but there's so much innovation that pops up around it. How do you how do you see that? >>Well that's part of the agility that comes with the platform like you ipads is that you can interact with the very clean uh swagger documented restful aPI s and you can interact with SCP on their proprietary ages old A. P. I. S. Um Those are things that we've traditionally done decently well, but again through this acquisition we could do that on a grander scale um with bidirectional triggering and all the goodness that you >>solve that problem today that your customer and this is a couple of years ago, you can solve that problem with cloud elements. Is that right? >>Yeah, absolutely. The the ability to integrate too these enterprise platforms like ASAP you need multiple tools to do the job. Right. So ui automation is great but if you've customized ui significantly or other things like that then the A. P. I can be a great structure for it and other cases where um that api provides a resiliency in a in a scale to it that um opens up new processes as well to those corporate systems. Right? So the balance of being able to bring these two worlds together is where you can unlock more because you got >>east west automation >>that's very good overhead and now >>you're going north south with cloud elements is deeper. Right, >>bottom line from the VP of its point of view, the more that can be done from a machine to machine communication the better. So sure. >>What's the opportunity for the existing cloud elements customers to take advantage of here? >>Yeah, absolutely. Um We've continued to support, brought our customers over with us. Uh Part of our customer base has actually been a significant number of software customers. Uh cos S. A. P. S. One of them doc you sign gain site, you know, so household names in the world of software as well as large financial services institutions like US Bank and Capital One and american Express, all of them had that common need where um they wanted to have an api centric approach to being able to connect to customers and partners and leverage our platform to do that. So we will continue to support that extend that. But we see opportunities where again we couldn't automate everything for our customers just threw a PS And uh you know for example one of our major financial services institutions were working with wants to take um and provide a robot for their uh customers and commercial payments to be able to automatically kick off in A. P. I. And so that seamless integration where we can combine that automation with robots leveraging and kicking off a P. I. S automatically takes us further into automating those processes for those >>customers. So you guys six months right. Uh talk about how that integration api integration company better gone smoothly. But what was that like you guys are getting the knack of M and a talk about that, what you learn maybe what you would do differently to even accelerate further, How'd it go? Uh >>That's the best answer from you having been on the >>acquisition side. Um Well we how well it went is six months later, which I think is really unheard of in the technology world, we're introducing our combined offering you I Path integration service that essentially takes what cloud elements built embeds it right into automation. Cloud studio in the Ui Path products. We and uh it's been a global effort. Right? So we had the Ui Path team was based in Hyderabad Denver and Dallas and then we've got um Ui Path engineers working with that cloud elements team that are in Bucharest Bellevue and bangalore and with the miracles of zoom and uh that type of thing, never meeting anyone in person, we were able to integrate the product together and launch it here today >>six months is a fast turnaround time frame was how much of that was accelerated by the, by the fact of the global situation that we're in. >>Yeah, well you know in some respects that that helped right? Because we um um we didn't have to waste time traveling and we could hop on zoom calls instantly. We spent a lot of time even over zoom making sure there was a cultural fit. You I path has a, you know, not only the humble, bold and type of values but it's a very collaborative environment, very open and collaborative environment as Brent can attest to. And that collaboration, I think in that spirit of collaboration really helped us feel welcome and move quickly to pull this together. And also >>the necessity is the mother of innovation right. Uh you ipad traditionally being popular in the CFOs organization were becoming the C I O s best friend and the timing was right to introduce this kind of capability to combine with what we traditionally do well and really move into their picking up like I said the customer where they are and leading them into that fully end to end automation capability and this was integral. So it wasn't time to kick the tires but to get moving >>and my right, there's a governance play here as well because I. T. Is kind of generally responsible for governance if you make it easier for them to whatever governance systems they're using >>governance privacy >>security that now you can just connect. They don't have to rip and replace. Is there an angle there? >>Sure, yeah. So nothing is more important than I. T. Than than control and governments and change management and half of the uh conversations we're having out there on the floor are around that right um uh ensuring that all of the good governance is in place um and we have a lot of the uh integrations and frameworks necessary to help that through your devops pipeline and doing proper ci cd and test automation um and you know introducing that integration layer in addition to what we already have just helps all of that to uh move more smoothly and bring more value to our customers. >>Mark talk to me about some of the feedback from customers that you mentioned, doc Watson. S A P probably I imagine joint customers with you. I path now there you're working together, what's the what's in it for them? >>Yeah, no the feedback has been tremendous. Right, so um api automation is not new to you. I path but customers have been asking for more capability. So one of them is in that governance area that we were just talking about, right, the ability to create connections centrally enable them disable them. Right? You got mission critical corporate applications. You want to be able to make sure that those applications are being controlled and monitored. Right? So that was one aspect. And by bringing this as a cloud based service, we can accomplish that. Um the other area is that this eventing capability, the ability to kick off workflows and processes based on changes to corporate applications, a new employees added in workday. I want to kick off a process to onboard that new employee and that triggered eventing service has been really well received and then um yeah, so that I'd say with the ability to also create new connections more simply was the third big factor. Uh we created a standardized authentication service. So no matter where you are in the UI Path product line, you get a consistent way to create a new connection, whether it's a personal connection by a business user too, you know, google docs or Microsoft office or your C O E R I T. Creating a connection to uh an important corporate system. >>How about the partner? I know you guys had partner day here leading into forward for they must be stoked about this gives you a lever to even add new partners. What was those >>conversations like? Yeah, yeah, no, absolutely. The partners are excited about those same features but um they're also excited about something in our roadmap which we expect to be previewing early next year and that's a connector builder. So the ability for partners to uh more quickly than ever create their own connectors. That'll work just like first party connectors that we ui Path build and add them into catalogs, share them in the market place. So there's new revenue opportunities, new opportunities for partners to create reusable assets that they can leverage and yeah so um lots of things, lots of work to continue to do, right? It's only been six months and uh but that's that's gonna be a big initiative going forward. >>So integration service as you mentioned, announced at this conference, we know that that's the first step obviously accomplished as we also talked about very quickly in a six month time period. But what does the future hold for api automation and integration service? >>So um one of the key areas just continue to expose the integration service um more broadly in the Ui Path product portfolio. Now that we have this service, more Ui Path products will be able to leverage it. Right? We're starting off with studio and orchestrator but that we can all use and share that common common capability. Um The other is to make access to complex business systems easier. So you think about it right. A uh to get a purchase order from net suite might take five or six api calls to do. Well, a citizen developer doesn't know what those five or six things you have to do. So we'll be creating these business activities or just get me open purchase orders that will work seamlessly in the studio product. And behind the scenes. Well, chain together those 56 aPI calls to make that a simple process. Right? So taking the integration service and making it even more powerful tool for that citizen developer than nontechnical user as well. So that's >>development work you're going to do. >>That's what we're gonna do as well as enable partners to do as well. So it's a key part of our road map over time. Because >>yeah I mean the partner pieces key because when net suite changes how it you're creating that abstraction layer. So but that's value add for the partners. >>Absolutely. And they have that domain expertise, right. They can create assets, leveraging the UI path automation capabilities but also bring their knowledge about A. S. A. P. Or workday and those oracle ebs and those core business systems and then combine that together into assets that enhance integration service that they build and I can I can share with their customers and share with our market >>because the work workday developer is going to know about that well ahead of time. No, >>it's coming and they know better than we do. Right. That's their business. That's what they know really well. >>Nice nice value at opportunity, peter >>One of the things that you iPad has been known for is its being very and I've said this on the program the last two days, that's being a good use case for land and expand. You guys have 70% of revenue that comes from existing customers. Talk to me about the cloud elements acquisition as a facilitator of because you kind of mentioned, you know, we're used to be really in bed with the cfos now we're going to see us and we've heard from a number of your customers where they started in finance and it's now Enterprise White, how is this going to help facilitate that? Even more? >>It really helps, you know, touching on what Mark just mentioned about the citizen developer, right, just as one of many examples, the empowerment of end users to automate things for themselves um is critical to that land and expand um successes that we've been seeing and where from an I. T standpoint, the frustration with the citizen developer is, you know, maybe what they're building isn't so top notch right? It works for themselves. What we can't replicate that, but put making it easy to make api integration part of what they do in studio X is so key to enhancing also the reusability of what's coming out of there. So that c uh C O E S can replicate that across teams are globally within their organization and that's part of land and expand because you may find something that's valuable in one line of business replicates easily into another line of business if the tool set is in place >>pretty powerful model lisa >>it is guys. Thanks so much for joining us today, talking about the club elements acquisition, what you're uh, doing with integration service, What's to come the opportunities in it for both sides and your partners? We appreciate your time. >>Great. Thank you. Thank you very much. I >>appreciate it. Thank you for >>David Want I'm lisa martin. You're watching the cube live in las Vegas at the bellagio Ui Path forward for stick around. We'll be right back. Yeah. Mhm. Mhm mm.

>>mm Welcome back to the huge covered cubes coverage of VM world 2021. The virtual edition tom gillis is back on the cube. He's in S. V. P at VM ware and the GM of network and advanced security at the company. Tom. Always a pleasure to see you. Thanks for coming on. >>Hey, thanks for having me. It's always a pleasure to be back here on the cube. I really enjoyed it. We've we've been, we've known each other for I don't want to count how many years but more than a few. Uh it's always an interesting conversation. >>We've had a lot of face to face interactions a couple years in a row were virtual. We'll be back together at some point. I'm >>calling. Yeah. Yeah. I'm actually on the road with customers. So it's starting to happen. >>Yeah, us too. We did uh we did public sector summit in D. C. This week. I'm heading out to Vegas next week for a show. So it is, it is starting to happen. So just a matter of time hey, >>when I start >>with with your your scope of responsibilities? Network and advanced security, you're kind of putting those two areas together. Very important. It makes sense synergistically. But how are you guys thinking about that? Maybe you could add some color. >>Yeah, sure thing. Um So network in advance security means all things security of Myanmar. So it's carbon black with our endpoint product, NsX in the data center. It's our tons of service mesh for cloud native applications to all the security stuff that goes into our anywhere workspace. Um and you know, I think you you probably get the message here dave at the end where there's three big waves that we're trying to ride. You know, multi cloud computing platform, which is our hallmark, is what we're known for running out across every cloud. It's the cloud native applications, building tools for new modern apps. And then really kind of the future of both networking and compute is being defined by this anywhere workspace. Our mission is to put security and connectivity into all of that. That makes it work. That makes it work well at scale. And so it made sense to put all that under one roof. Uh, I'm the guy and that's what we're doing. >>Yeah, you talk about that anywhere workspace, which, You know, it was always kind of a great vision and then it was somewhat aspirational, but then it became not only reality, but a mandate over the past 15, 18 months and that has that ripples through two implications on networking, even getting flatter and the security implications. So, all those things are coming together >>there really are. You know, I think we can't under estimate the profound impact that covid and the kind of work from home has had on our lives on society were still turning through what those implications are, but in networking it's cause for a fundamental rethink and for 20 years I've been doing networking and for 20 years we had this notion of a demarcation point networks defined as something that it was a DMZ, right? And, and on one side of that, TMZ was a dirty, untrusted internet, who would scary the other side is the clean, blissful corporate network where you know, only butterflies and unicorns exist and you know, wherever you were in the world, your traffic would be back hauled through that dems so that it could be scrubbed. And if you ever used tools like we're using now zoom, you know, you realize that that experience of back hauling traffic through traditional VPN is pretty simple. And so, so across the industry, enterprises are saying, you know what, there's got to be a different way instead of moving by traffic to the security services. What if I turn that upside down, That's what we're doing a VM ware, which we're taking those security services that we live in the DFc. We're doing what VM ware does well, which is defined them as software and then running them in hundreds of points of presence around the world. Hundreds. And so we effectively moved the security close to the users wherever the users are instead of the other way around. And that's the way we think we'll be building networks in a post pandemic world. >>Yeah. And that talks to the trend of this hyper decentralized system that's basically everywhere now, you know, even even out to the edge. And so, so you now have this, you know, zero trust used to be a buzzword and, and again, it's become this, this mandate. You guys actually did some, I think it was you who did some really interesting research post the solar winds hack on. Talking about things like island hopping and explaining how malware was getting in self forming and some of the insidious ways in which the, the adversaries and, and that is a function of a lot of things. The adversaries are obviously highly capable. Uh, they're motivated because it's lucrative and, and, and they keep upping the game on the good guys if you will. >>Yeah, it's nuts. But, and so so think about the impact that ransomware has had. Uh, and also to your point about the anywhere workspace. I'm right now in boston, I could, you know, tomorrow I'm going to be in texas and the day after that I'll be in san Francisco. So I'm popping all over the place, you know, we're back meeting customer's going wherever they want us to be. But wherever I am, I'm able to connect and, and my traffic needs to be protected. Now in boston it was a ransomware attack against the ferry. We're not talking about a bank or like a sophisticated, you know, sort of organization, it's a ferry that moves people from Cape Cod to an island across the water and it disrupted that ferry for days. So so at VM ware, we're measuring all the inner workings of what's happening in the data center and we collect more than eight trillion with a T eight trillion events per week and that allows us to be able to identify these anomalies like ransomware. And so just in the last 90 days we've stopped more than a million ransomware attacks. 1.1 million ransomware attacks that we stopped within six seconds, More than a million ransomware attacks in the last 90 days. To give you a sense of the magnitude of this problem it's everywhere. And you you reference Zero Trust. Zero Trust is a concept, it's a philosophy, is not a product by Zero Trust. You implement a Zero Trust model which says in a deep perimeter Rised world in a world where people like tom or hopscotch on all over the place and Dave's in boston and you know, I could be in san Francisco, we have to make the assumption that somehow some way, you know, our machine or a user has been compromised. And so you wrap each little piece of the infrastructure, each little piece of the application, you wrap it a protective armor to assume that everything around it is hostile and that's how we stop somewhere. That's how we can keep your infrastructure safe. And this is something you have and where does very uniquely because of the intrinsic attributes of our platform, our virtualization platform and our multi cloud platform. >>Yeah. You talk about the ferry anybody who's ever taken the ferry to Nantucket knows it's a pretty low tech operation and when that ferry goes down, it's one thing, it's, it's whether you can kind of understand that but people's lives get ruined, their vacations get ruined, they can't get off the island. Commerce comes to a grinding halt. It's extremely, extremely expensive really. >>For days, >>for days it was >>Like it wasn't a 20 minute outage. You know, it was like a fairy is not running for a couple things like that. That is a huge, huge, very high impact thing. And the fact that it was so pedestrian, like they don't have billions of dollars in the bank and you know, sort of super secret defense technologies, it's a ferry, you know, right, come on rental cars everywhere. So everywhere >>talk about your software approach two networking and security a little bit more. How that changes the experience for organizations generally, and developers specifically. >>So in a multi cloud world you can't always count on having physical infrastructure that you can touch. And in fact, do you really want to touch that stuff. And so our idea is that if you think about infrastructure, its job is to support the needs of the application. And so for example, in Kubernetes, we have the ability for developers say, look, here's my cool new application and this peace talks to this peace talks to this piece and nothing else. And so we can implement those types of controls using what we call a service smash, which allows us to, to make those connections smooth and seamless across clouds. Some of it could run on amazon, some of them could be running in a private cloud infrastructure. Some of them could be running in the traditional VM and in fact many complication applications do just that. So we can facilitate that communication back and forth and we have the ability to look for stuff that you just never happened because when you understand how an application is supposed to work, it allows you to spot, hey, wait a minute. That's not right. That's that, that's that, that don't like someone trying to manipulate the ferry system rather than somebody trying to board the ferry and get off. And I think, you know, there's a really interesting observation here, which is when you, when you, if you can see the inner workings of an application, like it looks for example, let's think about a mortgage payment application filed, a mortgage payment application and the Attackers has stolen a credential. They're going to get in. It's really hard to figure out a friend from foe. But once they get into mortgage payment application, I'm not going to pay my mortgage right? They do crazy anomalous things like wildly anomalous things. If you can see them, you can stop them and we have the unique ability to see them because we put the telemetry, the observation into our virtualization platform that runs on every cloud that runs wherever the user is. Right and pulling all that together into a central issue. That's something I think the N word to do uniquely and this is why we're having such success insecurity. >>I wonder if you could talk a little bit more about securing containers. You just sort of reference that but containers are moving target just a few short years ago, containers are ephemeral. You weren't you weren't gonna be running you know, your mission critical or business critical postgres in containers. But now that's changed. You're getting state. But so that's a moving target. How are you thinking about handling? You know, those kind of changes And what about the architecture allows you to be kind of future proof if you will. Sorry to use that >>word? No, no, it's a good question. So you've articulated right. So if you think about a traditional application, we used to always talk about three tiered web app, there's a web server is app server and the database a little more complicated than that. But you can usually go in and you could touch those three tiers. This box is the web tier. This box step here. This big box, is that it. And so security controls were built around this idea that you could you could wrap that relatively easily. We talk about a container based application And all these microservices. It's not three tiers anymore. It's 300 tears or maybe 3000 tears. Bitty little things, these little services that turn up and turn down and they all have a piece and so our view is that the A P is the new endpoint, the ap is where the action happens and not just the ap that faces the internet but all the inner workings, all the internal apps. And so because we put that application together, because we help the developers create those apaches, we have a unique understanding of how those apps are used and we're just introducing the ability to provide visibility around how are these epi is being used and then we can do anomaly detection and we are seeing a whole new set of attacks that are using legitimate apiece. They're not appease that are that are that are broken or malformed but the Attackers are finding ways to extract data from an API that maybe they shouldn't remember some of the facebook stuff where they had these Attackers were profiling users and there's no limit to how they could profile users and they were just expecting huge amounts of data that's an ap breach. These are the kind of problems that we can solve for our customers with these built in Tan Xue uh service mesh and api security controls >>you think about all these trends we're talking about and I want to ask you about how it's affected go to market because kind of the old days you had box sellers, they, you know, they would integrate VM ware or whatever. They you might have a specialist that was really good at ST for instance, S. A. P. And they were good partners. So that kind of value add developers have become a new channel for you and I wonder how you think about that, how they're now influencing their go to market. >>Yeah, that's that's a clear trend in the industry are absolutely right on, we call it moving left, right. So it's getting earlier and earlier in the development process. And so one of the things that renouncing at the show here is that the tons of community edition that makes it super easy for developers without putting down a credit card or making a big expensive commitment. They can start using these tools and get productive right away. And so so on top of that we build security controls that understand the total life cycle. So as the developers writing code, we're checking that code to make sure is this compliant doesn't have any known vulnerabilities. This is gonna break something. If you if you put it out there and then when you go to hit commit and say, all right, I'm ready to go, we've already done the homework to make sure the code is clean, we'll put it in the right place. So placing it into production in a way that is wrapped with the security that it needs the guardrails are in place and now we have this this X ray vision, this ability to look at the inner workings and understand the Ap is what's happening inside the application and identify anomalies. And lastly, once the thing is up and running we actually have the ability to measure we called posture and make sure that it doesn't drift from its intended configuration. All of this is done across every cloud. So this is, this is how we think we have a kind of new and very holistic approach to securing collaborative applications. >>Tom I want to ask you about telco transformation, I mean N F V kind of just barely scratched the surface in my view and now we're seeing with the edge and five G and the cloud there's some oh ransom. Really interesting opportunities going on in in telco say what you want about telcos? Yeah, there, you know the connectivity and Okay, fine. But one thing you say about the telco networks as they work, you know, and it actually did a great job during the pandemic. They had to pivot to landlines and and so when it comes to reliability and rock solid nous, those guys kinda kinda get it but they've got to be more flexible. So you see those two worlds colliding what's going on in in telco and and where does VM ware play? >>Yeah, sure thing. A huge amount of emphasis on telco, we've won some very large telco deals. Five G is not just a faster version of four G. 5G is a new take on what an edge network can do. It has the ability to run extremely high performance network connections and the ability to control the performance. So this idea of what's called network slicing, so you can guarantee a certain amount of latency or a certain amount of bandwidth. So combine that with this explosion of IOT devices. We're going to have an infinite number of devices. Every device you can imagine has a computer in it and it's spitting off giant amounts of data. We keep coming up with new and interesting ways to analyze that data to do things like, you know, control the self driving car to do things like create a customized retail experience to do things like help guide research for an oil company on the oil platform. Okay. These are all examples of edge computing. Now, the infrastructure that you need to protect those workloads is what we're defining and software. And putting it everywhere, Not just in the traditional data center where you might be in 1020 locations, we're talking about hundreds going into thousands of locations. And this is what the industry is calling sassy or secure access services. Edge. So where's your firewall? Your web proxy the controls that you need to protect those apps, where do they live? They're gonna live in the telco infrastructure And that stuff all runs on X 86 servers. So if you put in the data center services into this distributed architecture and you've got tons and tons of data that's being produced produced locally. Why would you want to remove the compute there and we think you can and will and this is this is why VM ware with our telco partners is uniquely suited to build the groundwork for this edge computing infrastructure. And I think edge computing is going to be the next big wave. So we went from private clouds to public clouds and public cloud was built on, you know, the scale out fault tolerant model as we move to edge computing, edge computing is going to be around applications that need huge amounts of data, very low latency and they're highly distributed. So they're going to run not in 10 or 20 locations but in 1000 more. And we can do all of this with our tons of kubernetes with our virtual networking infrastructure and our anywhere workspace and the secure access services, Edge, the pops that we're building and I think VM ware is probably one of the few if any companies that have all of these pieces that we can put together to make the Edge actually work. >>Yeah, exciting times and and all that data ai influencing at the edge of new processor models and you guys are thinking about all that stuff tom we got to leave it there. Thanks so much for coming back in the queue. Great conversation. >>Always a pleasure. Thanks very much. David, Take care >>Alright you to keep it right there, everybody. This is Dave Volonte. For the Cubes coverage of VM World 2021. The virtual edition will be right back.

>>Yeah. >>Hello. Welcome to the Special Cube conversation here in Palo Alto, California. I'm John for a host of the Cube. We have a conversation around a I for the enterprise. What this means I got two great guests. John Finelli, Vice President, virtual GPU at NVIDIA and Maurizio D V D C T o University of Pisa in Italy. Uh, Practitioner, customer partner, um, got VM world coming up. A lot of action happening in the enterprise. John. Great to see you. Nice to meet you. Remotely coming in from Italy for this remote. >>John. Thanks for having us on again. >>Yeah. Nice to meet >>you. I wish we could be in person face to face, but that's coming soon. Hopefully, John, you were talking. We were just talking about before we came on camera about AI for the enterprise. And the last time I saw you in person was in Cuba interview. We were talking about some of the work you guys were doing in AI. It's gotten so much stronger and broader and the execution of an video, the success you're having set the table for us. What is the ai for the enterprise conversation frame? >>Sure. So, um, we, uh we've been working with enterprises today on how they can deliver a I or explore AI or get involved in a I, um uh, in a standard way in the way that they're used to managing and operating their data centre. Um, writing on top of you know, they're Dell servers with B M or V sphere. Um, so that AI feels like a standard workload that night organisation can deliver to their engineers and data scientists. And then the flip side of that, of course, is ensuring that engineers and data scientists get the workloads position to them or have access to them in the way that they need them. So it's no longer a trouble ticket that you have to submit to, I t and you know, count the hours or days or weeks until you you can get new hardware, right By being able to pull it into the mainstream data centre. I can enable self service provisioning for those folks. So we actually we make a I more consumable or easier to manage for I t administrators and then for the engineers and the data scientists, etcetera. We make it easy for them to get access to those resources so they can get to their work right away. >>Quite progress in the past two years. Congratulations on that and looking. It's only the beginning is Day one Mercy. I want to ask you about what's going on as the CTO University piece of what's happening down there. Tell us a little bit about what's going on. You have the centre of excellence there. What does that mean? What does that include? >>Uh, you know, uh, University of Peace. Are you one of one of the biggest and oldest in Italy? Uh, if you have to give you some numbers is around 50 K students and 3000 staff between, uh, professors resurgence and that cabinet receive staff. So I we are looking into data operation of the centres and especially supports for scientific computing. And, uh, this is our our daily work. Let's say this, uh, taking us a lot of times, but, you know, we are able to, uh, reserve a merchant percentage of our time, Uh, for r and D, And this is where the centre of excellence is, Uh, is coming out. Uh, so we are always looking into new kinds of technologies that we can put together to build new solutions to do next generation computing gas. We always say we are looking for the right partners to do things together. And at the end of the day is the work that is good for us is good for our partners and typically, uh, ends in a production system for our university. So is the evolution of the scientific computing environment that we have. >>Yeah. And you guys have a great track record and reputation of, you know, R and D, testing software, hardware combinations and sharing those best practises, you know, with covid impact in the world. Certainly we see it on the supply chain side. Uh, and John, we heard Jensen, your CEO and video talk multiple keynotes. Now about software, uh, and video being a software company. Dell, you mentioned Dale and VM Ware. You know, Covid has brought this virtualisation world back. And now hybrid. Those are words that we used basically in the text industry. Now it's you're hearing hybrid and virtualisation kicked around in real world. So it's ironic that vm ware and El, uh, and the Cube eventually all of us together doing more virtual stuff. So with covid impacting the world, how does that change you guys? Because software is more important. You gotta leverage the hardware you got, Whether it's Dell or in the cloud, this is a huge change. >>Yeah. So, uh, as you mentioned organisations and enterprises, you know, they're looking at things differently now, Um, you know, the idea of hybrid. You know, when you talk to tech folks and we think about hybrid, we always think about you know, how the different technology works. Um, what we're hearing from customers is hybrid, you know, effectively translates into, you know, two days in the office, three days remote, you know, in the future when they actually start going back to the office. So hybrid work is actually driving the need for hybrid I t. Or or the ability to share resources more effectively. Um, And to think about having resources wherever you are, whether you're working from home or you're in the office that day, you need to have access to the same resources. And that's where you know the the ability to virtualize those resources and provide that access makes that hybrid part seamless >>mercy What's your world has really changed. You have students and faculty. You know, Things used to be easy in the old days. Physical in this network. That network now virtual there. You must really be having him having impact. >>Yeah, we have. We have. Of course. As you can imagine, a big impact, Uh, in any kind of the i t offering, uh, from, uh, design new networking technologies, deploying new networking technologies, uh, new kind of operation we find. We found it at them. We were not able anymore to do burr metal operations directly, but, uh, from the i t point of view, uh, we were how can I say prepared in the sense that, uh, we ran from three or four years parallel, uh, environment. We have bare metal and virtual. So as you can imagine, traditional bare metal HPC cluster D g d g X machines, uh, multi GPU s and so on. But in parallel, we have developed, uh, visual environment that at the beginning was, as you can imagine, used, uh, for traditional enterprise application, or VD. I, uh, we have a significant significant arise on a farm with the grid for remote desktop remote pull station that we are using for, for example, uh, developing a virtual classroom or visual go stations. And so this is was typical the typical operation that we did the individual world. But in the same infrastructure, we were able to develop first HPC individual borders of utilisation of the HPC resources for our researchers and, uh, at the end, ai ai offering and ai, uh, software for our for our researchers, you can imagine our vehicle infrastructure as a sort of white board where we are able to design new solution, uh, in a fast way without losing too much performance. And in the case of the AI, we will see that we the performance are almost the same at the bare metal. But with all the flexibility that we needed in the covid 19 world and in the future world, too. >>So a couple things that I want to get John's thoughts as well performance you mentioned you mentioned hybrid virtual. How does VM Ware and NVIDIA fit into all this as you put this together, okay, because you bring up performance. That's now table stakes. He's leading scale and performance are really on the table. everyone's looking at it. How does VM ware an NVIDIA John fit in with the university's work? >>Sure. So, um, I think you're right when it comes to, uh, you know, enterprises or mainstream enterprises beginning their initial foray into into a I, um there are, of course, as performance in scale and also kind of ease of use and familiarity are all kind of things that come into play in terms of when an enterprise starts to think about it. And, um, we have a history with VM Ware working on this technology. So in 2019, we introduced our virtual compute server with VM Ware, which allowed us to effectively virtual is the Cuda Compute driver at last year's VM World in 2020 the CEOs of both companies got together and made an announcement that we were going to bring a I R entire video AI platform to the Enterprise on top of the sphere. And we did that, Um, starting in March this year, we we we finalise that with the introduction of GM wears V, Sphere seven, update two and the early access at the time of NVIDIA ai Enterprise. And, um, we have now gone to production with both of those products. And so customers, Um, like the University of Pisa are now using our production capabilities. And, um, whenever you virtualize in particular and in something like a I where performances is really important. Um, the first question that comes up is, uh doesn't work and And how quickly does it work Or or, you know, from an I t audience? A lot of times you get the How much did it slow down? And and and so we We've worked really closely from an NVIDIA software perspective and a bm wear perspective. And we really talk about in media enterprise with these fair seven as optimist, certified and supported. And the net of that is, we've been able to run the standard industry benchmarks for single node as well as multi note performance, with about maybe potentially a 2% degradation in performance, depending on the workload. Of course, it's very different, but but effectively being able to trade that performance for the accessibility, the ease of use, um, and even using things like we realise, automation for self service for the data scientists, Um and so that's kind of how we've been pulling it together for the market. >>Great stuff. Well, I got to ask you. I mean, people have that reaction of about the performance. I think you're being polite. Um, around how you said that shows the expectation. It's kind of sceptical, uh, and so I got to ask you, the impact of this is pretty significant. What is it now that customers can do that? They couldn't or couldn't feel they had before? Because if the expectations as well as it worked well, I mean, there's a fast means. It works, but like performance is always concerned. What's different now? What what's the bottom line impact on what country do now that they couldn't do before. >>So the bottom line impact is that AI is now accessible for the enterprise across there. Called their mainstream data centre, enterprises typically use consistent building blocks like the Dell VX rail products, right where they have to use servers that are common standard across the data centre. And now, with NVIDIA Enterprise and B M R V sphere, they're able to manage their AI in the same way that they're used to managing their data centre today. So there's no retraining. There's no separate clusters. There isn't like a shadow I t. So this really allows an enterprise to efficiently deploy um, and cost effectively Deploy it, uh, it without because there's no performance degradation without compromising what their their their data scientists and researchers are looking for. And then the flip side is for the data science and researcher, um, using some of the self service automation that I spoke about earlier, they're able to get a virtual machine today that maybe as a half a GPU as their models grow, they do more exploring. They might get a full GPU or or to GPS in a virtual machine. And their environment doesn't change because it's all connected to the back end storage. And so for the for the developer and the researcher, um, it makes it seamless. So it's really kind of a win for both Nike and for the user. And again, University of Pisa is doing some amazing things in terms of the workloads that they're doing, Um, and, uh and, uh, and are validating that performance. >>Weigh in on this. Share your opinion on or your reaction to that, What you can do now that you couldn't do before. Could you share your experience? >>Our experience is, uh, of course, if you if you go to your, uh, data scientists or researchers, the idea of, uh, sacrificing four months to flexibility at the beginning is not so well accepted. It's okay for, uh, for the Eid management, As John was saying, you have people that is know how to deal with the virtual infrastructure, so nothing changed for them. But at the end of the day, we were able to, uh, uh, test with our data. Scientists are researchers veteran The performance of us almost similar around really 95% of the performance for the internal developer developer to our work clothes. So we are not dealing with benchmarks. We have some, uh, work clothes that are internally developed and apply to healthcare music generator or some other strange project that we have inside and were able to show that the performance on the beautiful and their metal world were almost the same. We, the addition that individual world, you are much more flexible. You are able to reconfigure every finger very fast. You are able to design solution for your researcher, uh, in a more flexible way. An effective way we are. We were able to use the latest technologies from Dell Technologies and Vidia. You can imagine from the latest power edge the latest cuts from NVIDIA. The latest network cards from NVIDIA, like the blue Field to the latest, uh, switches to set up an infrastructure that at the end of the day is our winning platform for our that aside, >>a great collaboration. Congratulations. Exciting. Um, get the latest and greatest and and get the new benchmarks out their new playbooks. New best practises. I do have to ask you marriage, if you don't mind me asking why Look at virtualizing ai workloads. What's the motivation? Why did you look at virtualizing ai work clothes? >>Oh, for the sake of flexibility Because, you know, uh, in the latest couple of years, the ai resources are never enough. So we are. If you go after the bare metal, uh, installation, you are going into, uh, a world that is developing very fastly. But of course, you can afford all the bare metal, uh, infrastructure that your data scientists are asking for. So, uh, we decided to integrate our view. Dual infrastructure with AI, uh, resources in order to be able to, uh, use in different ways in a more flexible way. Of course. Uh, we have a We have a two parallels world. We still have a bare metal infrastructure. We are growing the bare metal infrastructure. But at the same time, we are growing our vehicle infrastructure because it's flexible, because we because our our stuff, people are happy about how the platform behaviour and they know how to deal them so they don't have to learn anything new. So it's a sort of comfort zone for everybody. >>I mean, no one ever got hurt virtualizing things that makes it makes things go better faster building on on that workloads. John, I gotta ask you, you're on the end video side. You You see this real up close than video? Why do people look at virtualizing ai workloads is the unification benefit. I mean, ai implies a lot of things, implies you have access to data. It implies that silos don't exist. I mean, that doesn't mean that's hard. I mean, is this real people actually looking at this? How is it working? >>Yeah. So? So again, um you know for all the benefits and activity today AI brings a I can be pretty complex, right? It's complex software to set up and to manage. And, um, within the day I enterprise, we're really focusing in on ensuring that it's easier for organisations to use. For example Um, you know, I mentioned you know, we we had introduced a virtual compute server bcs, um uh, two years ago and and that that has seen some some really interesting adoption. Some, uh, enterprise use cases. But what we found is that at the driver level, um, it still wasn't accessible for the majority of enterprises. And so what we've done is we've built upon that with NVIDIA Enterprise and we're bringing in pre built containers that remove some of the complexities. You know, AI has a lot of open source components and trying to ensure that all the open source dependencies are resolved so you can get the AI developers and researchers and data scientists. Actually doing their work can be complex. And so what we've done is we've brought these pre built containers that allow you to do everything from your initial data preparation data science, using things like video rapids, um, to do your training, using pytorch and tensorflow to optimise those models using tensor rt and then to deploy them using what we call in video Triton Server Inference in server. Really helping that ai loop become accessible, that ai workflow as something that an enterprise can manage as part of their common core infrastructure >>having the performance and the tools available? It's just a huge godsend people love. That only makes them more productive and again scales of existing stuff. Okay, great stuff. Great insight. I have to ask, What's next one's collaboration? This is one of those better together situations. It's working. Um, Mauricio, what's next for your collaboration with Dell VM Ware and video? >>We will not be for sure. We will not stop here. Uh, we are just starting working on new things, looking for new development, uh, looking for the next beast. Come, uh, you know, the digital world is something that is moving very fast. Uh, and we are We will not We will not stop here because because they, um the outcome of this work has been a very big for for our research group. And what John was saying This the fact that all the software stock for AI are simplified is something that has been, uh, accepted. Very well, of course you can imagine researching is developing new things. But for people that needs, uh, integrated workflow. The work that NVIDIA has done in the development of software package in developing containers, that gives the end user, uh, the capabilities of running their workloads is really something that some years ago it was unbelievable. Now, everything is really is really easy to manage. >>John mentioned open source, obviously a big part of this. What are you going to? Quick, Quick follow if you don't mind. Are you going to share your results so people can can look at this so they can have an easier path to AI? >>Oh, yes, of course. All the all the work, The work that is done at an ideal level from University of Visa is here to be shared. So we we as, uh, as much as we have time to write down we are. We are trying to find a way to share the results of the work that we're doing with our partner, Dell and NVIDIA. So for sure will be shared >>well, except we'll get that link in the comments, John, your thoughts. Final thoughts on the on the on the collaboration, uh, with the University of Pisa and Delvian, where in the video is is all go next? >>Sure. So So with University of Pisa, We're you know, we're absolutely, uh, you know, grateful to Morocco and his team for the work they're doing and the feedback they're sharing with us. Um, we're learning a lot from them in terms of things we can do better and things that we can add to the product. So that's a fantastic collaboration. Um, I believe that Mauricio has a session at the M World. So if you want to actually learn about some of the workloads, um, you know, they're doing, like, music generation. They're doing, you know, covid 19 research. They're doing deep, multi level, uh, deep learning training. So there's some really interesting work there, and so we want to continue that partnership. University of Pisa, um, again, across all four of us, uh, university, NVIDIA, Dell and VM Ware. And then on the tech side, you know, for our enterprise customers, um, you know, one of the things that we actually didn't speak much about was, um I mentioned that the product is optimised certified and supported, and I think that support cannot be understated. Right? So as enterprises start to move into these new areas, they want to know that they can pick up the phone and call in video or VM ware. Adele, and they're going to get support for these new workloads as they're running them. Um, we were also continuing, uh, you know, to to think about we spent a lot of time today on, like, the developer side of things and developing ai. But the flip side of that, of course, is that when those ai apps are available or ai enhanced apps, right, Pretty much every enterprise app today is adding a I capabilities all of our partners in the enterprise software space and so you can think of a beady eye enterprises having a runtime component so that as you deploy your applications into the data centre, they're going to be automatically take advantage of the GPS that you have there. And so we're seeing this, uh, future as you're talking about the collaboration going forward, where the standard data centre building block still maintains and is going to be something like a VX rail two U server. But instead of just being CPU storage and RAM, they're all going to go with CPU, GPU, storage and RAM. And that's going to be the norm. And every enterprise application is going to be infused with AI and be able to take advantage of GPS in that scenario. >>Great stuff, ai for the enterprise. This is a great QB conversation. Just the beginning. We'll be having more of these virtualizing ai workloads is real impacts data scientists impacts that compute the edge, all aspects of the new environment we're all living in. John. Great to see you, Maurizio here to meet you and all the way in Italy looking for the meeting in person and good luck in your session. I just got a note here on the session. It's at VM World. Uh, it's session 22 63 I believe, um And so if anyone's watching, Want to check that out? Um, love to hear more. Thanks for coming on. Appreciate it. >>Thanks for having us. Thanks to >>its acute conversation. I'm John for your host. Thanks for watching. We'll talk to you soon. Yeah,

>>Welcome back to the cubes coverage here in Washington D. C. For a W. S. Public sector summit. I'm john fraser host of the queues and in person event but of course we have remote guests. It's a hybrid event as well. Amazon is streaming amazon web services, streaming all the teams, some of the key notes of course all the cube interviews are free and streaming out there as well on the all the cube channels and all the social coordinates. Our next guest is Melissa Pavlik President and Ceo POV con joining me here to talk about predictive maintenance, bringing that to life for the U. S. Air Force melissa. Thanks for coming in remotely on our virtual cube here at the physical event. >>Excellent, thank you. Good morning >>Show. People have been been um face to face for the first time since 2019. A lot of people remote calling in checking things out kind of an interesting time, right? We're living in so uh what's your, what's your take on all this? >>Sure. I mean it's a new way of doing business, right? Um I will say, I guess for us as a company we always have been remote so it's not too much of a change but it is definitely challenging, especially trying to engage with such a large user community such as the United States Air Force who isn't always used to working as remotely. So it's definitely a unique challenge for sure. >>Well let's get into, I love this topic. You had a real success story. There is a case study with the U. S. Air Force, what's the relationship take us through what you guys are doing together? >>Sure. Absolutely. So we started working with the Air Force now about five years ago on this subject and predictive maintenance. Sometimes you might hear me catch myself and say CBM plus condition based maintenance. They're synonymous. They mean the exact same thing basically. But about five years ago the Air Force was contemplating how do we get into a space of getting ahead of unscheduled maintenance events? Um if the military they're big push always his readiness how do we improve readiness? So to do that it was a big ask of do we have the data to get ahead of failures? So we started on this journey about five years ago as I said and frankly we started under the radar we weren't sure if it was going to work. So we started with two platforms. And of course when I think a lot of people here predictive maintenance, they immediately think of sensor data and sensors are wonderful data but unfortunately especially in an entity such as the Air Force not all assets are censored. So it also opened up a whole other avenue of how do we use the data that they have today to be able to generate and get ahead of failures. So it did start a really great partnership working not only with the individual, I'll say Air Force entities that Air Force Lifecycle Management Center but we also worked across all the major commands, the individual units, supply control, logistics and everyone else. So it's been a really great team effort to bring together all of those but typically would be rather segregated operations together. >>Yeah, they're getting a lot of props lately on a lot of their projects across the board and this one particular, how did you guys specifically help them modernize and with their and get this particular maintenance thing off the ground? >>Absolutely. I think quite simply it was what really we put their existing data to work. We really wanted to get in there and think about they already had a ton of data. There wasn't a need to generate more. We're talking about petabytes of information. So how do we use that and put it into a focus of getting ahead of failure? We said we established basically three key performance parameters right from the beginning it was, we knew we wanted to increase availability which was going to directly improve readiness. We needed to make sure we were reducing mission aborts and we wanted to get ahead of any kind of maintenance costs. So for us it was really how do we leverage and embrace machine learning and ai paired with just big data analytics and how do we take frankly what is more of a World War Two era architecture and turn it into something that is in the information age. So our modernization really started with how do we take their existing data and turn it into something that is useful and then simultaneously how do we educate the workforce and helping them understand what truly machine learning and AI offer because I think sometimes there's everyone has their own opinions of what that means, but when you put it into action and you need to make sure that it's something that they can take action on, right, it's not just pushing a dot moving numbers around, it's really thinking about and considering how their operations are done and then infusing that with the data on the back end, >>it's awesome. You know the old workflows in the cloud, this is legit, I mean physical assets, all kinds of things and his legacy is also but you want the modernization, I was gonna ask you about the machine learning and ai component, you brought that up. What specifically are you leveraging their from the ai side of the machine learning side? >>Absolutely for us, most and foremost we're talking about responsible a i in this case because unfortunately a lot of the data in the Air Force is human entry, so it's manual, which basically means it's open and rife for a lot of error into that data. So we're really focused heavily on the data integrity, we're really focused on utilizing different types of machine learning because I think on the surface the general opinion is there's a lot of data here. So it would open itself naturally into a lot of potential machine learning techniques, but the reality situation is this data is not human understandable unless you are a prior maintainer, frankly, it's a lot of codes, there's not a whole lot of common taxonomy. So what we've done is we've looked at those supervised and unsupervised models, we've taken a whole different approach to infusing it with truly, what I would say arguably is the most important key element, domain expertise. You know, someone who actually understands what this data means. So that way we can in in End up with actionable output something that the air force can actually put into use, see the results coming out of it. And thus far it's been great. Air mobility command has come back and said we've been able to reduce their my caps, which are parts waiting for maintenance by 18%. That's huge in this space. >>Yeah, it's interesting about unsupervised and supervised machine learning. That's a big distinct because you mentioned there's a lot of human error going on. That's a big part. Can you explain a little bit more because that was that to solve the human error part or was it the mix and match because the different data sets, but why the why both machine learning modes. >>So really it was to address both items frankly. When we started down this path, we weren't sure we were going to find right, We went in with some hypotheses and some of those ended up being true and others were not. So it was a way for us to quickly adjust as we needed to again put the data into actionable use and make sure we were responsibly doing that. So for us a lot of it, because it's human understanding and human error that goes into this natural language processing is a really big area in this space. So for us, adjusting between and trying different techniques is really where we were able to discover and find out what was going to be the most effective and useful in this particular space as well as cost effective. Because for us there's also this resistance, you have to have resist the urge to want to monitor everything. In this case we're talking about really focusing on those top drivers and depending on the type of data that we had, depending on the users that we knew were going to get involved with it as well as I would say, the historical information, it really would help us dictate on supervised versus supervised and going the unsupervised route. In some cases there's just still not ready for that because the data is just so manual. Once we get to a point where there is more automation and more automated data collection, unsupervised will definitely no doubt become more valuable right now though, in order to get those actionable. That supervised modeling was really what we found to be the most valuable >>and that makes total sense. You've got a lot of head room to grow into with Unsupervised, which is actually harder as you as you know, everyone, everyone everyone knows that. But I mean that's really the reality. Congratulations. I gotta ask you on the AWS side what part do they play in all this? Obviously the cloud um their relationship with the Air Force as well, what's their what's their role in this particular maintenance solution? >>Sure, absolutely. And I'll just say, I mean we're really proud to be a partner network with them and so when we started this there was no cloud, so today a lot of opportunity or things we hear about in the Air Force where like cloud one platform one, those weren't in existence, you know, five years ago or so. So for us when we started down this path and we had to identify very quickly a format and a host location that would allow us not only handle large amounts of data but do all of the deep analysis we needed to AWS GovCloud is where that came in. Plus it also is awesome that they were already approved at I. L. Five to be able to host that we in collaboration with them host a nist 801 +71 environment. And so it's really allowed us to to grow and deliver this this impact out over 6000 users today on the Air Force side. So for us with a W. S. Has been a great partnership. They obviously have some really great native services that are inside their cloud as well as the pairing and easy collaboration among not only licensed products but also all that free and open source that's out there because again, arguably that's the best community to pull from because they're constantly evolving and working in the space. But a W has been a really great partner for us and of course we have some of our very favorite services I'm happy to talk about, but they've been really great to work with >>what's the top services. >>So for us, a lot of top services are like ec two's work spaces, of course S three and Glacier um are right up there, but you really enjoy working across glue Athena were really big on, we find a commercial service we're looking for that's not yet available in Govcloud. And we pull in our AWS partners and ask, hey, you know when it's going to get into the gulf cloud space and they move pretty quickly to get those in there. So recent months are definitely a theme in blue. Well, >>congratulations, great solution, I love this application because it highlights the power of the cloud, What's the future in store for the U. S. Air Force when it comes to predictive maintenance. >>Sure. I mean, I think at this point they are just going to continue adding additional top driver analyses you through our work for the past couple years. We've identified a lot of operational and functional opportunities for them. So there's gonna be some definitely foundational changing coming along, some enabling new technologies to get that data integrity more automated as well so that there isn't such a heavy lift on the downstream, we're talking about data cleansing, but I think as far as predictive maintenance goes, we're definitely going to see more and more improvements across the readiness level, getting rid of and eliminating that unscheduled event that drives a lot of the readiness concerns that are out there. And we're also hoping to see a lot more improvement and I'd say enhancement across the supply chain because we know that's also an area that really they could get ahead on your part of our other work as we developed a five year long range supply forecast and it's really been opening some eyes to see how they can better plan, not only on the maintenance side but also supporting maintenance from a logistics and supply, >>great stuff melissa. Great to have you on President Ceo Path Con, you're also the business owner. Um how's things going with the business? The pandemic looks like I'm gonna come out of it stronger. Got the tailwind with cloud technology. The modernization boom is here in, in Govcloud, 10 years celebrating Govcloud birthday here at this event. How's business house? How are you doing >>good. Everything has actually been, we were, I guess fortunate, as I mentioned the very beginning, we were remote companies. So fortunately for us the pandemic did not have that much of an operational hiccup and being that a lot of our clients are in the federal space, we were able to continue working and amazingly we actually grew during the pandemic. We added quite a bit of a personnel to the team and so we're looking forward to doing some more predictive maintenance across, not only explaining the Air Force but the other services as well. >>You know, the people who were Agile had some cloud action going on, we're productive and they came out stronger melissa. Great to have you on the cube. Thank you for coming in remotely and joining our face to face event from the interwebs. Thank you so much for coming on cuba >>All right, thank you, john have a great rest of your day. >>Okay. I'm john for here at the cube with a W. S. Public sector summit in person and remote bringing guest on. We've got the new capability of bringing remotes in. We do in person. I'll see you face to face hear the cube and it's like to be here at the public sector summit. Thanks for watching. Mhm. Mhm >>robert, Herjavec

>>Hi everyone. Welcome to the cubes coverage of eight of his public sector summit live in Washington D. C, where it's a face to face real event. I'm johN for a year host but virtual events. Hybrid events were hybrid event as well. We've got a great remote interview. Got a guest here in person, Jon Stankovic, president of cloud solutions. Smartronix and Britain was the VP of eight of his managed services, also known as A M. S with amazon web services, jOHN and jOHN and three johns here. Welcome to the cube remote >>in person. >>Hybrid. >>Thanks. Thank you. Great to be on the cube longtime viewer and I really appreciate what you >>do for fun to be here remotely but I feel like it right there. >>Yeah, I love the hybrid if it's only gonna get better next time will be in the metaverse soon. But uh, jOHn on the line there, I want to ask you with AWS managed services, take us through what you guys are doing with Smart Trust because this is an interesting service you guys are working together. How's that relates at the table for us. >>Yeah, well, you know, we're really excited about this announcement, We've been working with Smartronix since we launched A. M S 4.5 years ago. So we've been able to build up working with them, you know, a huge library of automation capabilities and this really just formalised as that in an offer for our joint customers where we can bring the expertise from AWS and Smartronix and offer a full solution that's highly integrated to help help our customers jointly accelerate their cloud adoption as well as their operating model transformation as they start to move to a more devops motion and they need help. We're there together to provide our expertise and make that simple for them. >>Well I appreciate the call. You john b john s over here. Js john Stankevich. Um tell me about Smart trust because you heard what's going on with devoPS to point a whole revolutions going on in devops, you're starting to see a highly accelerated modern application development environment which means that the software developers are setting the pace there, the pace car of the innovation, right? And so other teams like security or I. T. Become blockers. Blockers a drag and anchor. So the shift left on security for instance is causing a lot of problems on the security team. So all this is going on like right now so still the speed is the game. What's your take? >>Sure so absolutely. I think that's where this partnership really really excels. You know, we want customers to focus on their mission, you know, national security, health care outcomes. Um we want them to kind of take the rest off their plate. So when you say some of the quote unquote blockers around security uh Smartronix has invested heavily in a federally authorized platform that sits on top of what a WS has done from a Fed ramp and so right off the bat speed agility. We don't want our customers spending time replicating things that we've done at scale and leveraging what AWS has and so by kind of utilizing this, this joint offer all of a sudden a big part of that compliance is taken care of. Uh, and then things like devoPS, things like SRE models that you hear a lot about, we fold all that into this uh, combined service offering. >>I know a little about what you guys are doing. You mentioned SRE is very cool, but let's take a minute to explain what you guys are doing because you guys are on the cutting edge of solving a lot of problems from infrastructure fools around the deVOPS stack. What are you guys doing in the cloud services? >>Sure. So I think jOHN hit a little bit on it. But you know, we look at AMS as best in breed at scale managing core parts of the U. S. Infrastructure. What Smartronix does is many times customers have some unique requirements and we take that core kind of powered by aims and we try and fill in those kind of complementary skill sets and complementary requirements. And so something like the devops, which is basically making sure that those people developing that software, they have also the ability to manage it and on an ongoing basis. Kind of run it. We develop all the frameworks and that's part of this offering to enable that. >>What's the solution jOHN B because I think you guys don't, this is people have challenges. I want to understand those challenges. And then when they go to the external managed service, what's involved, you walk us through that? Because I think that's important. >>Yeah, sure. You know, it turns out jOHN nailed this one. That moving to the cloud can be, can be a big transformation for many, many enterprises and government teams. Right. They worked for many years and have an ecosystem in their traditional data center. But when they move to the cloud, there's a lot of moving pieces and so what we like to focus on is helping them with the undifferentiated aspects of safely and automating cloud operations. So working with, with Smartronix allows us to take what we're doing across the infrastructure services, around security, around automation, around patching instance management, container management, all of those uh, undifferentiated, heavy lifting passed by now with Smartronix and expertise across the application layer across customers, unique environments across federal and moderate the various government standards and compliance is, and we think we're able to get, take a customer um, from kind of really early stage cloud experience and rapidly deploy configure and get them into a very stable scalable posture operationally on the cloud so that they can start to invest in their people, their skills and their differentiated application on the cloud that really drive the differentiation in their business and not have to worry about best practice configurations and operational run books and, and and automation is and and and the latest dep sec ops capabilities that will pick up for them while they're training and getting, they're getting their emotions in place, >>jOHn is on the Smartronix side. Talk about the difference between scale okay. Which is a big issue with cloud these customers want to have with AMS but then you also have some scale, maybe some scale to but highly compliant environments, regulated industries, for instance, this is the hot areas because scale is unwieldy, but if you don't want get rain it in, it can be chaotic. Right? So also regulations and compliance is a huge issue. >>Yeah. What what we found is um, at times customers look at it and they just get frustrated because it can be kind of intimidating and we as a combined team really have spent a lot of time we have accelerators to walk customers through that process and a really flexible model. If they feel that they have a lot of domain expertise in it, then we'll just kind of be almost a supporter other customers look at it and say, you know, we'd like you to take the entire patch of that compliance and so highly regulated environments. Both commercial D. O. D. National Security, um federal civilian agencies, state and local, they're all looking to this and saying we really want someone that's been through things like the U. S. Audited managed service provider, things like they're managed security service provider, things like fed ramp or D. O. D. Ill four and five. And I think to be honest Smartronix has just invested heavily in that with the goal of reducing all that complexity and it's it's really been taken off and we really appreciate the partnership specifically with jOHn and uh the A. W. S. A. M. S. Team. >>All right so you guys were going together, what's the ultimate benefit to the customer? >>I can I'll give my thing right off the bat all this innovation coming out of A. W. S. Um It's fantastic but only if you have the ability to take advantage of it. And so thousands of new services being rolled out. We really want customers to be able to take advantage of that and let at times us do what we do best and let them focus on their mission. And I think that's what really AWS is all about and we just feel very fortunate to be an enabler of that >>john be talking about talking about the staffing issues too because one of the problems that we have been reporting and this has come up at every reinvest on the max. Peterson about this as well. He's promised last year was gonna train 29 million people. See how that comes out of reinvent when the report card comes back. I was kinda busting his chops a little bit there but he had a smile on his face I think is gonna hit the numbers a lot of times, Maybe people don't have an SRE they don't have a devout person or they have some staff that they're in transition or transforming this is a huge factor. What's your take on this, >>you know, that that is so important, you know, as john mentioned, it's all about helping the customers focused and and their their cloud talent is scarce and it's a scarce resource and you you want to make sure that your cloud talent is working on the cool stuff or they're going to leave and and as you train and skill, these folks, they want to focus on what really impacts the business, what's really differentiating doing, you know, doing the cloud and the necessities on operations and operational tasks and sec ops and things like that, sometimes, that's not the sexiest part of the work that the customer really wants to focus their team on. So again, I think together we're able to help drive high levels of automation and really do that day in and day out work that is not necessarily the differentiator of their business and that's going to attract and keep the best and brightest minds in these in these customers um which allows us to help them with the undifferentiated aspects of of the heavy lifting. >>Not only is availability of people, it's keeping the people, I love that great call out there, Okay, where does this go? Where's the relationship. So you guys are partnering, you have the M. S. Is going on? Strong managed services not gonna go away mormon people were using managed services. It's part of the ecosystem within the ecosystem. What's next in the relationship? >>Well, I think, you know, I'll speak first, john, I'm sure you've got some thoughts to, but you know, we've got so many things on our plate around predictive operations and the predictive capabilities that we're excited about tackling together. Obviously there's all sorts of unique applications that require even deeper capabilities and working with Smartronix to help us, you know, provide even greater insight into the application layer. So I kind of see us expanding um both horizontally as well as well as vertically and horizontally. We've got customers looking at the edge with the outpost solutions and we can snap into those capabilities as well. So there's a tremendous amount of kind of, I'd say vertical and horizontal opportunity that we can continue to expand it together, >>john your reaction, That's >>pretty right on Absolutely. I think john Berger really hit it and I think really machine learning, you know, that's a big area of focus, if you look at all this data is being collected, predictive modeling and so we have this kind of transition from a model where people were basically watching screens reacting and what the AWS MSP offer and what you know, AmS offers is really predicting, so you you're not doing that, you're not reacting, you're proactively ahead of things. And that's the honest truth is AWS is such a well run service. It just doesn't break, you know, it doesn't break like what you see in the traditional kind of legacy infrastructure. And so at times we're just continuing to climb that stack. As, as john mentioned, >>it's really interesting as you guys are, as you're talking, I'm thinking myself just go back a couple of years ago, eight years ago or so. DevoPS is a bad word. Dev's dominate up. So I was through them now, operational leverage is a huge part of this ai operations, um, the entire I. T service management being disrupted heavily by cloud operations that also facilitate rapid development models. Right? So, again, this is like under reported, but it's a really nuanced point hardened operations for security and not holding back the developers is the cloud scale. What's your guys reaction to that? >>Yeah, I completely agree. I think, you know, the automation piece of things and I think customers are still going through transitions. You know, traditionally managed services means a big staff and it's like I said, sitting there watching screens and you flip that model where you have developers actually deploying code and infrastructure to support it. It's, you know, it's very transitional and very transformative and I think that's where an offering, like what we've really partnered on really, really helps because at times it can be overwhelming for customers and we just want to simplify that. And as I've said, let them focus on their mission. >>Amen one last question before we break, because I was talking to another partner, a big part of AWS. Um, and we're talking about SAS versus solutions and sometimes if you're too Sassy, you're not really building a custom solution, but you can have the best of both worlds. A little professional services, maybe some headroom on the stack, if you will your building solutions. So the next question is, as you guys put this cutting edge innovative innovative solution together, how are your customers consuming it? Like what's the consumption? I'm assuming there must be happy because a lot of heavy lifting being taken away, they don't have to deal with house the contract process. >>Well, you know, I think, you know, we have the opportunity, we support customers and kind of all modes of their application stack. So, you know, a full stacks solution. You know, even a legacy architecture moving to the cloud requires a high degree of automation to support it. And then as those applications become modernized over time, they become much more cloud native at some point, they might even become a full stack Starzz offer. So many of our customers actually run their SAAS platform leveraging our capability as well. So, you know, I think it gives the customer a lot of optionality uh, and future kind of growth as they modernize their application stack. >>Yeah, john your reaction. Absolutely. >>I think one of the greatest benefits is it's freeing up funds to do mission work. And so instead of spending time procuring hardware and managing it and leasing data center space, they literally have more funding. And so we've seen customers literally transform their business because this piece of it's done more efficiently and they have really excess and really additional funding to do their mission. >>We love the business model innovation, faster um, higher quality, easy and inexpensive. That's the flywheel gentlemen, Thank you for coming on and get the three. John john thank you. Vice President Cloud Solutions. That Smartronix, thank you for coming on. John Barrington BP of amazon websites managed. There is a also known as AWS and A M. S. A W. S got upside down. W. M. Looks the same. Thank you guys for coming. I appreciate it. Thank you. We appreciate great great Cube covers here. eight of us summit we're live on the ground and were remote. It's a hybrid event. I'm John for your host. Thanks for watching. Mhm

>>Mhm Hello and welcome back to the cubes coverage of 80 of his public sector summit live for two days in D. C. In person. CuBA's here is an expo floor that people face to face down here. Adriana guest co founder and Ceo of Girls in tech cube alumni friend of the cube. We've known her for a long time. Watch their success really making an impact. Great to see you. Thanks for coming on. >>Wonderful to see you, john, thanks so much for having me. >>You know, one of the things that Sandy carter talks about matt max Peter talks about all of the Amazonian leadership that's about is skills training. Okay, this is a big deal. Okay, so getting talented to the industry is critical and also diversity and women attacking underrepresented minority groups are key. This has been a look at constant focus, you've been successful and and convincing folks about tech and working hard, what's the update, >>wow. So the reason why we're here, not only as Sandy carter are amazing chairman of the board of six plus years, but I heard we heard so many pain points from several of our partners as well as our good friends over at the White House and the Department of State and many other public sector agencies that there is a deficit. It's been very difficult to find diverse groups of talent and talent period to join their companies and populate those important I. T. Jobs stem jobs, whether it's very very technical or more data driven or more sort of design focus, product development focus across the board it's been very hard for them to find talent for those jobs. So girls in tech has partnered with AWS to create an initiative called the next generation public sector leaders and really focusing on creating awareness on career development opportunities for up and coming talent diverse talent that is curious and interested in job opportunities and educational opportunities within the public sector. So it has multi tiers, right? And it's something that we've devised based on the need and based on a lot of data and a lot of interviews from a lot of our partners and within the A. P. N. Network and we're doing a mentorship program which is a six month long program matching these amazing public sector executives, really accomplished leaders as well as our members from around the world um to connect and expose them and provide that nurturing, fostering mentality so that they can succeed in their careers. So >>eight of us getting behind this mission. Yes. And public sector is really fast growing changing. You start to see a lot of public private partnerships go on. So not just the old school public sector business, I mean the pandemic has shown the impact of society. So what does that do for the melting pot of talent out there? Have you seen anything out there? And how does that relate to this? Is that helped you at all or what's that does that mean for the mission? >>So there is a melting pot of talent. I just think we need to do a better job of creating awareness and really knowing where that talent lives. Like what are the blogs that they read? What are the videos that they watch and listen to? Where are they? Right. And we need to do the hard work and investigating and understanding like taking a more empathetic approach to really finding out what um how we can access them what their needs are. What are the things that interest piqued their interest within these jobs within the public sector um And customize it and market it so that they'll be eager and excited. Um And it would be more appealing to them. >>So I looked at the press release I just want to get your reaction to something you got evening with the experts. It's an in person event. >>Yes. When >>is that? Is that here is that going to be on your own event? What's that about? >>All the events that are going to be in person? Will be in D. C. Um There will be some virtual events as well. Our mentorship program is all virtual six month long program with curriculum and matchmaking on a platform that we use the evening with the experts which is a panel discussion with experts from a A. W. S. And beyond the A. P. N. Network. We'll talk about challenges and technology opportunities within a career development and also jobs. Um Well do recruitment like on the fly type of activities as well. Speed and speed interviewing, speed networking? Um We also have a few other programs, our webinar which is about the next gen public sector opportunities and this is more about the challenges that people face that companies face and the new technologies that will be launched very soon. And we're doing a widget on our jobs board to highlight the new career opportunity, new job opportunities from all of the public sector partners. We work with >>a very comprehensive, >>It's very comprehensive on the six >>month guided mentorship program. How does someone get involved in applications? How what's that going on there? >>It will be an application process and we will promote it to anyone who signs up to our newsletter. So go to Girls in tech dot org. Sign up for our newsletter and we will be posting and sharing more information on how people get involved. But we'll definitely send custom uh E. D. M essentially promoting to the people who are here at the conference and also through our Girls in tech D. C. Chapter as well. >>So I have to ask you, I know you've been really busy, been very successful. You've been out and about what's the trend line looked like? Well >>not for the last few years though, >>you've >>been in lockdown now. >>You've been working hard, you know have not not about now. You >>are not >>about what's the temperature like now in terms of the pulse of the industry relative to progress, what's what's what are you finding, what's the current situation >>progress for women in tech in the industry. So Since I started girls in tech in 2007, we've made A lot of progress, I would say it's a lot slower than I thought it would be, but you do see more and more women and people representing bipac actually apply for those jobs. We it is astronomically different than 2006, when I started in my first startup and there's a lot more mentorship, There are a lot more organizations out there that companies are more accountable with the R. G. Groups and they're changing their policies, are changing their training programs are having more off sites, there's now technologies that focus on tracking uh productivity and happiness of employees so that like all of that did not exist or I should say none of that existed, you know? And so we worked hard, we've worked hard, but it takes a village, it takes a lot of different people to create that change. And now one of girls in text mission is not just providing that education that community, that mentorship, we want to get the corporate involved, we want to teach the corporate about D and I training the importance of diversity, different tactics to recruit uh so on and so forth. And and it's been so amazing, so inspirational, I love, I started working more in partnerships and having our monthly calls with partners because I love it. I love collaborating to >>recruit good peer group around you to accelerate and create more territory of awareness and impact more people can get their hands involved. And I think to me that's what I think you're starting to see that with podcasts and media people are starting to go direct to tell their story, apps are out there now as you mentioned. So, but I feel like we're on a crossover point coming soon, totally thinks it's different. Um, but it's still a >>lot more work to do a lot more. We just got the service. I know, I know you've just scratched the surface, but we're so excited to be here. Aws is a huge supporter thanks to Sandy carter and her team. Um, it's been an amazing experience. >>Sandy's got great vision, she takes risks. So she's actually got the Amazonian concept of experiment, try something double down if it works and that's great to see that you guys have extended that relationship with, with her and the team. I like this idea of the fellowship cohort model of the or that program, you have the mentorship program. I think that's super cool. Um, that's something I think will be very successful. >>Uh, it's been successful so far. We typically over sell our mentorship are mentee spots. Uh, we only have 500 spots and last one we had over 2300 like a crazy amount, so we know that our members are really hungry for it around the world. And we know it will just be as just as popular for the public sector. So >>what's next for you? What's the vision? What's the next step was events are coming back in person? We're here in person. >>Yeah, there's just so much going on. I wish I could clone myself and we're busting at the seams. And I think the things that are really exciting to me are being able to produce our programs internationally, specifically in developing countries. So we're working um we haven't made an official announcement yet or anything, but we are working on expanding in african countries with Aws. They're doing some efforts and making some movements there. So places like Cameroon Ghana Nigeria Egypt. Uh we are looking to create chapters there for Girls in Tech and then expand our programming. Uh we're also, as mentioned earlier, we're working a lot with corporations to provide DNA training. So, training about policies, Inclusive leadership. Making sure they have the tools and policies to succeed and for their employees to feel comfortable, safe and productive in their work environment >>is great to see you. Congratulations Girls in tech dot org. Yes. Is the U. R. L. Check it out a great mission, very successful. Making progress any stats you can throw out there, you can share. >>Yeah, of course, you >>wrap it up. >>Yeah. So right now, girls in tech has 58 active chapters in 38 countries with over 70,000 active members. And by the end of the year we will have close to 100 active members. So hopefully we'll see you next year and that number will double or triple sign >>up. Tell him johN sent, you know, don't say that because you won't get no. Great to see you. >>Thank you. Nice to see you too. Thanks so >>much, john. Great to have you on cube coverage here at AWS public Sector summit in Washington, D. C. Is a live event. Were face to face. We had some remote guests. It's a hybrid event. Everything is being streamed. I'm john Kerry with the cube. Thanks for watching. Mhm. Mhm

>>AWS public sector summit here in person in Washington, D. C. For two days live. Finally a real event. I'm john for your host of the cube. Got a great guest Howard Levinson from data bricks, regional vice president and general manager of the federal team for data bricks. Uh Super unicorn. Is it a decade corn yet? It's uh, not yet public but welcome to the cube. >>I don't know what the next stage after unicorn is, but we're growing rapidly. >>Thank you. Our audience knows David bricks extremely well. Always been on the cube many times. Even back, we were covering them back when big data was big data. Now it's all data everything. So we watched your success. Congratulations. Thank you. Um, so there's no, you know, not a big bridge for us across to see you here at AWS public sector summit. Tell us what's going on inside the data bricks amazon relationship. >>Yeah. It's been a great relationship. You know, when the company got started some number of years ago we got a contract with the government to deliver the data brooks capability and they're classified cloud in amazon's classified cloud. So that was the start of a great federal relationship today. Virtually all of our businesses in AWS and we run in every single AWS environment from commercial cloud to Govcloud to secret top secret environments and we've got customers doing great things and experiencing great results from data bricks and amazon. >>The federal government's the classic, I call migration opportunity. Right? Because I mean, let's face it before the pandemic even five years ago, even 10 years ago. Glacier moving speed slow, slow and they had to get modernized with the pandemic forced really to do it. But you guys have already cleared the runway with your value problems. You've got lake house now you guys are really optimized for the cloud. >>Okay, hardcore. Yeah. We are, we only run in the cloud and we take advantage of every single go fast feature that amazon gives us. But you know john it's The Office of Management and Budget. Did a study a couple of years ago. I think there were 28,000 federal data centers, 28,000 federal data centers. Think about that for a minute and just think about like let's say in each one of those data centers you've got a handful of operational data stores of databases. The federal government is trying to take all of that data and make sense out of it. The first step to making sense out of it is bringing it all together, normalizing it. Fed aerating it and that's exactly what we do. And that's been a real win for our federal clients and it's been a real exciting opportunity to watch people succeed in that >>endeavour. We have another guest on. And she said those data center huggers tree huggers data center huggers, majority of term people won't let go. Yeah. So but they're slowly dying away and moving on to the cloud. So migrations huge. How are you guys migrating with your customers? Give us an example of how it's working. What are some of the use cases? >>So before I do that I want to tell you a quick story. I've I had the luxury of working with the Air Force Chief data officer Ailene vedrine and she is commonly quoted as saying just remember as as airmen it's not your data it's the Air Force's data. So people were data center huggers now their data huggers but all of that data belongs to the government at the end of the day. So how do we help in that? Well think about all this data sitting in all these operational data stores they're getting it's getting updated all the time. But you want to be able to Federated this data together and make some sense out of it. So for like an organization like uh us citizenship and immigration services they had I think 28 different data sources and they want to be able to pull that data basically in real time and bring it into a data lake. Well that means doing a change data capture off of those operational data stores transforming that data and normalizing it so that you can then enjoy it. And we've done that I think they're now up to 70 data sources that are continually ingested into their data lake. And from there they support thousands of users doing analysis and reports for the whole visa processing system for the United States, the whole naturalization environment And their efficiency has gone up I think by their metrics by 24 x. >>Yeah. I mean Sandy carter was just on the cube earlier. She's the Vice president partner ecosystem here at public sector. And I was coming to her that federal game has changed, it used to be hard to get into you know everybody and you navigate the trip wires and all the subtle hints and and the people who are friends and it was like cloak and dagger and so people were locked in on certain things databases and data because now has to be freely available. I know one of the things that you guys are passionate about and this is kind of hard core architectural thing is that you need horizontally scalable data to really make a I work right. Machine learning works when you have data. How far along are these guys in their thinking when you have a customer because we're seeing progress? How far along are we? >>Yeah, we still have a long way to go in the federal government. I mean, I tell everybody, I think the federal government's probably four or five years behind what data bricks top uh clients are doing. But there are clearly people in the federal government that have really ramped it up and are on a par were even exceeding some of the commercial clients, U. S. C. I. S CBP FBI or some of the clients that we work with that are pretty far ahead and I'll say I mentioned a lot about the operational data stores but there's all kinds of data that's coming in at U S. C. I. S. They do these naturalization interviews, those are captured in real text. So now you want to do natural language processing against them, make sure these interviews are of the highest quality control, We want to be able to predict which people are going to show up for interviews based on their geospatial location and the day of the week and other factors the weather perhaps. So they're using all of these data types uh imagery text and structure data all in the Lake House concept to make predictions about how they should run their >>business. So that's a really good point. I was talking with keith brooks earlier directive is development, go to market strategy for AWS public sector. He's been there from the beginning this the 10th year of Govcloud. Right, so we're kind of riffing but the jpl Nasa Jpl, they did production workloads out of the gate. Yeah. Full mission. So now fast forward today. Cloud Native really is available. So like how do you see the the agencies in the government handling Okay. Re platform and I get that but now to do the reef acting where you guys have the Lake House new things can happen with cloud Native technologies, what's the what's the what's the cross over point for that point. >>Yeah, I think our Lake House architecture is really a big breakthrough architecture. It used to be, people would take all of this data, they put it in a Hadoop data lake, they'd end up with a data swamp with really not good control or good data quality. And uh then they would take the data from the data swamp where the data lake and they curate it and go through an E. T. L. Process and put a second copy into their data warehouse. So now you have two copies of the data to governance models. Maybe two versions of the data. A lot to manage. A lot to control with our Lake House architecture. You can put all of that data in the data lake it with our delta format. It comes in a curated way. Uh there's a catalogue associated with the data. So you know what you've got. And now you can literally build an ephemeral data warehouse directly on top of that data and it exists only for the period of time that uh people need it. And so it's cloud Native. It's elastically scalable. It terminates when nobody's using it. We run the whole center for Medicaid Medicare services. The whole Medicaid repository for the United States runs in an ephemeral data warehouse built on Amazon S three. >>You know, that is a huge call out, I want to just unpack that for a second. What you just said to me puts the exclamation point on cloud value because it's not your grandfather's data warehouse, it's like okay we do data warehouse capability but we're using higher level cloud services, whether it's governance stuff for a I to actually make it work at scale for those environments. I mean that that to me is re factoring that's not re platform Ng. Just re platform that's re platform Ng in the cloud and then re factoring capability for on uh new >>advantages. It's really true. And now you know at CMS, they have one copy of the data so they do all of their reporting, they've got a lot of congressional reports that they need to do. But now they're leveraging that same data, not making a copy of it for uh the center for program integrity for fraud. And we know how many billions of dollars worth of fraud exist in the Medicaid system. And now we're applying artificial intelligence and machine learning on entity analytics to really get to the root of those problems. It's a game >>changer. And this is where the efficiency comes in at scale. Because you start to see, I mean we always talk on the cube about like how software is changed the old days you put on the shelf shelf where they called it. Uh that's our generation. And now you got the cloud, you didn't know if something is hot or not until the inventory is like we didn't sell through in the cloud. If you're not performing, you suck basically. So it's not working, >>it's an instant Mhm. >>Report card. So now when you go to the cloud, you think the data lake and uh the lake house what you guys do uh and others like snowflake and were optimized in the cloud, you can't deny it. And then when you compare it to like, okay, so I'm saving you millions and millions if you're just on one thing, never mind the top line opportunities. >>So so john you know, years ago people didn't believe the cloud was going to be what it is. Like pretty much today, the clouds inevitable. It's everywhere. I'm gonna make you another prediction. Um And you can say you heard it here first, the data warehouse is going away. The Lake house is clearly going to replace it. There's no need anymore for two separate copies, there's no need for a proprietary uh storage copy of your data and people want to be able to apply more than sequel to the data. Uh Data warehouses, just restrict. What about an ocean house? >>Yeah. Lake is kind of small. When you think about this lake, Michigan is pretty big now, I think it's I >>think it's going to go bigger than that. I think we're talking about Sky Computer, we've been a cloud computing, we're going to uh and we're going to do that because people aren't gonna put all of their data in one place, they're going to have, it spread across different amazon regions or or or amazon availability zones and you're going to want to share data and you know, we just introduced this delta sharing capability. I don't know if you're familiar with it but it allows you to share data without a sharing server directly from picking up basically the amazon, you RLS and sharing them with different organizations. So you're sharing in place. The data actually isn't moving. You've got great governance and great granularity of the data that you choose to share and data sharing is going to be the next uh >>next break. You know, I really loved the Lake House were fairly sing gateway. I totally see that. So I totally would align with that and say I bet with you on that one. The Sky net Skynet, the Sky computing. >>See you're taking it away man, >>I know Skynet got anything that was computing in the Sky is Skynet that's terminated So but that's real. I mean I think that's a concept where it's like, you know what services and functions does for servers, you don't have a data, >>you've got to be able to connect data, nobody lives in an island. You've got to be able to connect data and more data. We all know more data produces better results. So how do you get more data? You connect to more data sources, >>Howard great to have you on talk about the relationship real quick as we end up here with amazon, What are you guys doing together? How's the partnership? >>Yeah, I mean the partnership with amazon is amazing. We have, we work uh, I think probably 95% of our federal business is running in amazon's cloud today. As I mentioned, john we run across uh, AWS commercial AWS GovCloud secret environment. See to us and you know, we have better integration with amazon services than I'll say some of the amazon services if people want to integrate with glue or kinesis or Sagemaker, a red shift, we have complete integration with all of those and that's really, it's not just a partnership at the sales level. It's a partnership and integration at the engineering level. >>Well, I think I'm really impressed with you guys as a company. I think you're an example of the kind of business model that people might have been afraid of which is being in the cloud, you can have a moat, you have competitive advantage, you can build intellectual property >>and, and john don't forget, it's all based on open source, open data, like almost everything that we've done. We've made available to people, we get 30 million downloads of the data bricks technology just for people that want to use it for free. So no vendor lock in. I think that's really important to most of our federal clients into everybody. >>I've always said competitive advantage scale and choice. Right. That's a data bricks. Howard? Thanks for coming on the key, appreciate it. Thanks again. Alright. Cube coverage here in Washington from face to face physical event were on the ground. Of course, we're also streaming a digital for the hybrid event. This is the cubes coverage of a W. S. Public sector Summit will be right back after this short break.

>>Welcome back to the cubes coverage of AWS public sector summit live in Washington D. C. A face to face event were on the ground here is to keep coverage. I'm john Kerry, your hosts got two great guests. Both cuba alumni Shannon Kellogg VP of public policy for the Americas and john would ceo tell us congratulations on some announcement on stage and congressional john being a public company. Last time I saw you in person, you are private. Now your I. P. O. Congratulations >>totally virtually didn't meet one investor, lawyer, accountant or banker in person. It's all done over zoom. What's amazing. >>We'll go back to that and a great great to see you had great props here earlier. You guys got some good stuff going on in the policy side, a core max on stage talking about this Virginia deal. Give us the update. >>Yeah. Hey thanks john, it's great to be back. I always like to be on the cube. Uh, so we made an announcement today regarding our economic impact study, uh, for the commonwealth of Virginia. And this is around the amazon web services business and our presence in Virginia or a WS as we all, uh, call, uh, amazon web services. And um, basically the data that we released today shows over the last decade the magnitude of investment that we're making and I think reflects just the overall investments that are going into Virginia in the data center industry of which john and I have been very involved with over the years. But the numbers are quite um, uh, >>just clever. This is not part of the whole H. 20. H. Q. Or whatever they call HQ >>To HQ two. It's so Virginia Amazon is investing uh in Virginia as part of our HQ two initiative. And so Arlington Virginia will be the second headquarters in the U. S. In addition to that, AWS has been in Virginia for now many years, investing in both data center infrastructure and also other corporate facilities where we house AWS employees uh in other parts of Virginia, particularly out in what's known as the dullest technology corridor. But our data centers are actually spread throughout three counties in Fairfax County, Loudoun County in Prince William County. >>So this is the maxim now. So it wasn't anything any kind of course this is Virginia impact. What was, what did he what did he announce? What did he say? >>Yeah. So there were a few things that we highlighted in this economic impact study. One is that over the last decade, if you can believe it, we've invested $35 billion 2020 alone. The AWS investment in construction and these data centers. uh it was actually $1.3 billion 2020. And this has created over 13,500 jobs in the Commonwealth of Virginia. So it's a really great story of investment and job creation and many people don't know John in this Sort of came through in your question too about HQ two, But aws itself has over 8000 employees in Virginia today. Uh, and so we've had this very significant presence for a number of years now in Virginia over the last, you know, 15 years has become really the cloud capital of the country, if not the world. Uh, and you see all this data center infrastructure that's going in there, >>John What's your take on this? You've been very active in the county there. Um, you've been a legend in the area and tech, you've seen this many years, you've been doing so I think the longest running company doing cyber my 31st year, 31st year. So you've been on the ground. What does this all mean to you? >>Well, you know, it goes way back to, it was roughly 2005 when I served on the Economic Development Commission, Loudon County as the chairman. And at the time we were the fastest-growing county in America in Loudon County. But our residential real property taxes were going up stratospherically because when you look at it, every dollar real property tax that came into residential, we lose $2 because we had to fund schools and police and fire departments and so forth. And we realized for every dollar of commercial real property tax that came in, We made $97 in profit, but only 13% of the money that was coming into the county was coming in commercially. So a small group got together from within the county to try and figure out what were the assets that we had to offer to companies like Amazon and we realized we had a lot of land, we had water and then we had, you know this enormous amount of dark fiber, unused fibre optic. And so basically the county made it appealing to companies like amazon to come out to Loudon County and other places in northern Virginia and the rest is history. If you look today, we're Loudon County is Loudon County generates a couple $100 million surplus every year. It's real property taxes have come down in in real dollars and the percentage of revenue that comes from commercials like 33 34%. That's really largely driven by the data center ecosystem that my friend over here Shannon was talking. So >>the formula basically is look at the assets resources available that may align with the kind of commercial entities that good. How's their domicile there >>that could benefit. >>So what about power? Because the data centers need power, fiber fiber is great. The main, the main >>power you can build power but the main point is is water for cooling. So I think I think we had an abundance of water which allowed us to build power sources and allowed companies like amazon to build their own power sources. So I think it was really a sort of a uh uh better what do they say? Better lucky than good. So we had a bunch of assets come together that helps. Made us, made us pretty lucky as a, as a region. >>Thanks area too. >>It is nice and >>john, it's really interesting because the vision that john Wood and several of his colleagues had on that economic development board has truly come through and it was reaffirmed in the numbers that we released this week. Um, aws paid $220 million 2020 alone for our data centers in those three counties, including loud >>so amazon's contribution to >>The county. $220 million 2020 alone. And that actually makes up 20% of overall property tax revenues in these counties in 2020. So, you know, the vision that they had 15 years ago, 15, 16 years ago has really come true today. And that's just reaffirmed in these numbers. >>I mean, he's for the amazon. So I'll ask you the question. I mean, there's a lot of like for misinformation going around around corporate reputation. This is clearly an example of the corporation contributing to the, to the society. >>No, no doubt. And you think >>About it like that's some good numbers, 20 million, 30 >>$5 million dollar capital investment. You know, 10, it's, what is it? 8000 9000 >>Jobs. jobs, a W. S. jobs in the Commonwealth alone. >>And then you look at the economic impact on each of those counties financially. It really benefits everybody at the end of the day. >>It's good infrastructure across the board. How do you replicate that? Not everyone's an amazon though. So how do you take the formula? What's your take on best practice? How does this rollout? And that's the amazon will continue to grow, but that, you know, this one company, is there a lesson here for the rest of us? >>I think I think all the data center companies in the cloud companies out there see value in this region. That's why so much of the internet traffic comes through northern Virginia. I mean it's I've heard 70%, I've heard much higher than that too. So I think everybody realizes this is a strategic asset at a national level. But I think the main point to bring out is that every state across America should be thinking about investments from companies like amazon. There are, there are really significant benefits that helps the entire community. So it helps build schools, police departments, fire departments, etcetera, >>jobs opportunities. What's the what's the vision though? Beyond data center gets solar sustainability. >>We do. We have actually a number of renewable energy projects, which I want to talk about. But just one other quick on the data center industry. So I also serve on the data center coalition which is a national organization of data center and cloud providers. And we look at uh states all over this country were very active in multiple states and we work with governors and state governments as they put together different frameworks and policies to incent investment in their states and Virginia is doing it right. Virginia has historically been very forward looking, very forward thinking and how they're trying to attract these data center investments. They have the right uh tax incentives in place. Um and then you know, back to your point about renewable energy over the last several years, Virginia is also really made some statutory changes and other policy changes to drive forward renewable energy in Virginia. Six years ago this week, john I was in a coma at county in Virginia, which is the eastern shore. It's a very rural area where we helped build our first solar farm amazon solar farm in Virginia in 2015 is when we made this announcement with the governor six years ago this week, it was 88 megawatts, which basically at the time quadruple the virginias solar output in one project. So since that first project we at Amazon have gone from building that one facility, quadrupling at the time, the solar output in Virginia to now we're by the end of 2023 going to be 1430 MW of solar power in Virginia with 15 projects which is the equivalent of enough power to actually Enough electricity to power 225,000 households, which is the equivalent of Prince William county Virginia. So just to give you the scale of what we're doing here in Virginia on renewable energy. >>So to me, I mean this comes down to not to put my opinion out there because I never hold back on the cube. It's a posture, we >>count on that. It's a >>posture issue of how people approach business. I mean it's the two schools of thought on the extreme true business. The government pays for everything or business friendly. So this is called, this is a modern story about friendly business kind of collaborative posture. >>Yeah, it's putting money to very specific use which has a very specific return in this case. It's for everybody that lives in the northern Virginia region benefits everybody. >>And these policies have not just attracted companies like amazon and data center building builders and renewable energy investments. These policies are also leading to rapid growth in the cybersecurity industry in Virginia as well. You know john founded his company decades ago and you have all of these cybersecurity companies now located in Virginia. Many of them are partners like >>that. I know john and I both have contributed heavily to a lot of the systems in place in America here. So congratulations on that. But I got to ask you guys, well I got you for the last minute or two cybersecurity has become the big issue. I mean there's a lot of these policies all over the place. But cyber is super critical right now. I mean, where's the red line Shannon? Where's you know, things are happening? You guys bring security to the table, businesses are out there fending for themselves. There's no militia. Where's the, where's the, where's the support for the commercial businesses. People are nervous >>so you want to try it? >>Well, I'm happy to take the first shot because this is and then we'll leave john with the last word because he is the true cyber expert. But I had the privilege of hosting a panel this morning with the director of the cybersecurity and Infrastructure Security agency at the department, Homeland Security, Jenness easterly and the agency is relatively new and she laid out a number of initiatives that the DHS organization that she runs is working on with industry and so they're leaning in their partnering with industry and a number of areas including, you know, making sure that we have the right information sharing framework and tools in place, so the government and, and we in industry can act on information that we get in real time, making sure that we're investing for the future and the workforce development and cyber skills, but also as we enter national cybersecurity month, making sure that we're all doing our part in cyber security awareness and training, for example, one of the things that are amazon ceo Andy Jassy recently announced as he was participating in a White house summit, the president biden hosted in late august was that we were going to at amazon make a tool that we've developed for information and security awareness for our employees free, available to the public. And in addition to that we announced that we were going to provide free uh strong authentication tokens for AWS customers as part of that announcement going into national cybersecurity months. So what I like about what this administration is doing is they're reaching out there looking for ways to work with industry bringing us together in these summits but also looking for actionable things that we can do together to make a difference. >>So my, my perspective echoing on some of Shannon's points are really the following. Uh the key in general is automation and there are three components to automation that are important in today's environment. One is cyber hygiene and education is a piece of that. The second is around mis attribution meaning if the bad guy can't see you, you can't be hacked. And the third one is really more or less around what's called attribution, meaning I can figure out actually who the bad guy is and then report that bad guys actions to the appropriate law enforcement and military types and then they take it from there >>unless he's not attributed either. So >>well over the basic point is we can't as industry hat back, it's illegal, but what we can do is provide the tools and methods necessary to our government counterparts at that point about information sharing, where they can take the actions necessary and try and find those bad guys. >>I just feel like we're not moving fast enough. Businesses should be able to hack back. In my opinion. I'm a hawk on this one item. So like I believe that because if people dropped on our shores with troops, the government will protect us. >>So your your point is directly taken when cyber command was formed uh before that as airlines seeing space physical domains, each of those physical domains have about 100 and $50 billion they spend per year when cyber command was formed, it was spending less than Jpmorgan chase to defend the nation. So, you know, we do have a ways to go. I do agree with you that there needs to be more uh flexibility given the industry to help help with the fight. You know, in this case. Andy Jassy has offered a couple of tools which are, I think really good strong tokens training those >>are all really good. >>We've been working with amazon for a long time, you know, ever since, uh, really, ever since the CIA embrace the cloud, which was sort of the shot heard around the world for cloud computing. We do the security compliance automation for that air gap region for amazon as well as other aspects >>were all needs more. Tell us faster, keep cranking up that software because tell you right now people are getting hit >>and people are getting scared. You know, the colonial pipeline hack that affected everybody started going wait a minute, I can't get gas. >>But again in this area of the line and jenny easterly said this this morning here at the summit is that this truly has to be about industry working with government, making sure that we're working together, you know, government has a role, but so does the private sector and I've been working cyber issues for a long time to and you know, kind of seeing where we are this year in this recent cyber summit that the president held, I really see just a tremendous commitment coming from the private sector to be an effective partner in securing the nation this >>full circle to our original conversation around the Virginia data that you guys are looking at the Loudon County amazon contribution. The success former is really commercial public sector. I mean, the government has to recognize that technology is now lingua franca for all things everything society >>well. And one quick thing here that segues into the fact that Virginia is the cloud center of the nation. Um uh the president issued a cybersecurity executive order earlier this year that really emphasizes the migration of federal systems into cloud in the modernization that jOHN has worked on, johN had a group called the Alliance for Digital Innovation and they're very active in the I. T. Modernization world and we remember as well. Um but you know, the federal government is really emphasizing this, this migration to cloud and that was reiterated in that cybersecurity executive order >>from the, well we'll definitely get you guys back on the show, we're gonna say something. >>Just all I'd say about about the executive order is that I think one of the main reasons why the president thought was important is that the legacy systems that are out there are mainly written on kobol. There aren't a lot of kids graduating with degrees in COBOL. So COBOL was designed in 1955. I think so I think it's very imperative that we move has made these workloads as we can, >>they teach it anymore. >>They don't. So from a security point of view, the amount of threats and vulnerabilities are through the >>roof awesome. Well john I want to get you on the show our next cyber security event. You have you come into a fireside chat and unpack all the awesome stuff that you're doing. But also the challenges. Yes. And there are many, you have to keep up the good work on the policy. I still say we got to remove that red line and identified new rules of engagement relative to what's on our sovereign virtual land. So a whole nother Ballgame, thanks so much for coming. I appreciate it. Thank you appreciate it. Okay, cute coverage here at eight of public sector seven Washington john ferrier. Thanks for watching. Mhm. Mhm.

value in jobs is probably the most rewarding >>things I've ever been involved >>in And I bring that energy to the queue because the cube is where all the ideas are and where the experts are, where the people are And I think what's most exciting about the cube is that we get to talk to people who are making things happen, entrepreneurs ceo of companies, venture capitalists, people who are really on a day in and day out basis, building great companies and the technology business is just not a lot of real time live tv coverage and and the cube is a non linear tv operation. We do everything that the T. V guys on cable don't do. We do longer interviews. We asked tougher questions. We >>ask sometimes some light questions. We talked about the person and what >>they feel about it's not prompted and scripted. It's a conversation authentic and for shows that have the cube coverage and makes the show buzz that creates excitement. More importantly, it creates great content, great digital assets that can be shared instantaneously to the world. Over 31 million people have viewed the cube and that is the result of great content, great conversations and I'm so proud to be part of a Q with great team. Hi, I'm john barrier, Thanks for watching the cube boy. >>Okay, welcome back everyone cube coverage of AWS amazon web services public sector summit in person here in Washington D. C. I'm john Kerry host of the cube with Sandy carter and Lynn martin Vm ware Vice president of government education and healthcare. Great to see you both cube alumni's although she's been on since 2014 your first time in 2018 18 2018. Great to see you. Great to see you. Thanks for coming on. Yeah, thanks for having us. So VM ware and 80 of us have a huge partnership. We've covered that announcement when Andy and Pat nelson was the Ceo. Then a lots happened, a lot of growth. A lot of success. Congratulations. Thank you. What's the big news with AWS this year in >>public sector. So we just received our authorization to operate for Fed ramp high. Um and we actually have a lot of joint roadmap planning. You are kicking off our job today with the Department of Defense and I. L five for the defense customers is also in process. So um a lot of fruits of a long time of labor. So very excited, >>awesome. So explain what does the Fed ramp authority to operate mean? What is >>that all about? So I would say in a nutshell, it's really putting a commercial offering through the security protocols to support the federal government needs. Um and there's different layers of that depending on the end user customers. So Fed ramp i across this, across all the civilian and non classified workloads in the federal government. Um probably applicability for state, local government as well with the new state Gramp focus. Um Fed ramp. I will meet or exceed that. So it will be applicable across the other parts of the government as well and all operated, you know, in a controlled environment jointly. So you get the VM ware software stack on top of the platform from A W. S and all the services that is more VM >>ware, faster deployed usage, faster acceleration. >>Yeah, so I would say um today the government operates on VM ware across all of the government, state, local and federal, um some workloads are still on prem many and this will really accelerate that transformation journey to the cloud and be able to move workloads quicker onto the BMC on AWS platform without free architect in your >>application, without giving away any kind of VM World Secret because that's next week. What is the value proposition of VM ware cloud, on AWS? What is the, what is the, what is the main value proposition you guys see in the public >>sector? So I see three and then Sandy chime in their two, I would say, you know, the costs in general to operate In the Cloud vs on prem or significant savings, we've seen savings over 300% on some customers. Um the speed on the application movement I think is a >>huge >>unique benefit on BMC on AWS. So traditionally to move to native cloud, you have to really do a lot of application were to be able to move those workloads where on BMC on AWS to move them pretty fast. And it also leverages the investments that the government agencies have already made in their operational tools and things of that nature. So it's not like a full reinvestment for something new but really leveraging both the skill sets in the data center in the I. T. Shops and the tools and investments you've bought over the past. And then the third area I would say is really getting the agility and flexibility and speed of a cloud experience. >>What's your, what's your reaction to the partnership? >>You know, we were just talking uh in a survey to our customers and 67% of them said that the velocity of the migration really matters to them. And one of the things that we do really well together is migrate very quickly, so we have workloads that we've migrated that have taken you know weeks months uh as opposed to years as they go over, which is really powerful. And then also tomorrow VM ware is with us in a session on data led migration. We were talking about data earlier and VM ware cloud on Aws also helps to migrate over like sequel server, database oracle databases so that we can also leverage that data now on the cloud to make better decisions and >>real time decisions as >>well. It's been really interesting to watch the partnership and watching VM ware transform as well, not only the migrations are in play with the public sector, there's a lot of them, believe me, healthcare, you name every area. It's all, all those old systems are out there. You know, I'm talking about out there. But now with microservices and containers, you've got tansy and you got the whole cloud, native VM ware stack emerging that's going to allow customers to re factor This is a dynamic that is kind of under reported >>Migration is one thing. But I think, I think that the whole Tan Xue portfolio is one of the most interesting things going on in VM ware. And we also have some integration going on on D. M. C on AWS with tan to we don't have that pentagram. Yeah. For the government market, but it's on the road mapping plans and we have other customers And I would say, you know, some of my non federal government customers were able to move workloads in hours, not even days or weeks. There you go, literally back and forth. And very impressive on the BMC on AWS platform. So, um, as we expand things in with the Tan Xue platform is, you know, Sandy talked about this yesterday and our partners summit, Everyone's talking about containers and things like that. VM ware is doing a lot of investment around the cooper Netease plus the application migration work and things of that nature. >>I'd love to get you guys reaction to this comment because I've seen a lot of change. Obviously we're all seeing it. I've actually interviewed a bunch of aWS and VM ware customers and I would call um some of the categories skeptics the old school cloud holding the line. And then when the pandemic hit those skeptics flip over because they see the value. In fact I actually interviewed a skeptic who became an award winner who went on the record and said I love hey w I love the cloud. I was a skeptic because you saw the value the time to value. This is really a key dynamic. I know it's kind of thrown out a lot of digital transformation or I. T. Modernization but the agility and that kind of speed. It becomes the number one thing. What's your reaction to the skeptics converting? And then what happens >>next? Um So I think there's still a lot of folks in I. T. That our tree huggers or I call him several huggers uh um pick your term. And I think that um there is some concern about what their role will be. So I think one of the differences delivering cloud services to your internal constituents is really understand the business value of the applications and what that delivers from a mission perspective back to your client. And that's a shift for data center owners to really start thinking more from the customer mission perspective than or my servers running you know, do you have enough storage capacity blah blah blah. So I think that creates that skepticism and part of that's around what's my role going to be. So in the cloud transformation of a customer, there's all this old people part that becomes really the catalyst and I think the customers that have been very sad and really leverage that and then retool the business value back to the end users around the mission have done the best job. >>I mean we talk about this all the time, it's really hard to get the best debris partners together and then make it all work cloud, it becomes easier than doing it very bespoke or waterfall way >>Yeah, I have to say with the announcement yesterday, we're going to have a lot more partner with partners. So you and I have talked about this a few times where we bring partners together to work with each other. In fact, Lynn is going to go meet with one of those partners right after the interview um that want to really focus in on a couple of particular areas to really drive this and I think, you know, part of the, you know, as your re factoring or migrating VMro over the other big benefit is skills, people have really strong, these fear skills, the sand skills, >>operation >>operation tools Yeah. And so they want to preserve those, I think that's part of the beauty of doing VM ware cloud on Aws is you get to take those skills with you into the new world as well, >>you know, I was going to just ask the next question ai ops or day two operations, a big buzzword Yeah and that is essentially operation mindset, that devoPS DEVOps two is coming. Emily Freeman gave a keynote with our last event we had with with amazon public showcase revolution and devops devoPS 2.0 is coming which is now faster, security is built in the front end, so all these things are happening so now it's coming into the public sector with the GovCloud. So I have to ask you Lynn what are some of the big successes you've had with on the gulf cloudy, just Govcloud. >>So I would say we've had a lot of customers across the state local side especially um that weren't waiting for fed ramp and those customers were able to move like I mentioned this earlier and you guys just touched on it. So I think the benefit and the benefit, one of our best customers is Emmett Right? Absolutely mitt, God bless them. They've been on every cloud journey with VM ware since 2014 we moved in my three years now and talk about a skeptic. So although Mark is very revolutionary and tries new things, he was like oh who knows and literally when we moved those workloads it was minutes and the I. T shop day one there was no transformation work for them, it was literally using all the tools and things in that environment. So the progress of that and the growth of the applications that have been able to move their things. That took 2 to 3 years before we're all done within six months and really being able to expand those business values back out for the services that he delivers to the customers. So I think you'll see quite a bit across state, local federal government. You know, we have U. S. Marshals, thank them very much. They were our sponsor that we've been working with the last few years. We have a defense customer working with us around aisle five. >>Um you know, if we could also thank Coal Fire because Cold Fire is one of our joint partners talking about partner partners and they were played a critical role in helping BM We're cloud on AWS and get the fed ramp high certifications. >>They were R three p. O. We hired them for their exercise expertise with AWS as well as helping the BMR. >>Well the partnership with the war has been a really big success. Remember the naysayers when that was announced? Um it really has worked out well for you guys. Um I do want to ask you one more thing and we don't mind. Um One of the biggest challenges that you see the blockers or challenges from agencies moving to the cloud cover cloud because you know, people are always trying to get those blockers out of the way but it's an organizational culture is a process technology. What's your what's your take on that land. Um >>I think a lot does have to do with the people and the organizational history. I think somewhere you need a leader and a champion that really wants to change for good. I call Pat, used to call a tech for good. I love that. Right to really, you know, get things moving for the customers. I mean one of the things I'm most proud about supporting the government business in general though is really the focus on the mission is unparalleled, you know, in the sectors we support, you say, education or government or healthcare. Right? All three of those sectors, there's never any doubt on what that focuses. So I think the positives of it are like, how do you get into that change around that? And that could be systems, there's less what's VMC ON AWS as we mentioned, because the tools already in the environment so they know how to use it. But I do think there's a transformation on the data center teams and really becoming moving from technology to the business aspects a little bit more around the missions and things of that. >>What's interesting is that it's so, I mean, I actually love this environment even though it's kind of hard on everyone. Education and health care have been disrupted unprecedented ways and it's never gonna change back? Remember healthcare, hip data silos, silos, education don't spend on it. >>That education was the most remarkable part. Unbelievable. I started working in february before school started with one of the large cities everyone can guess and just the way they were able to pivot so fast was amazing and I don't think anybody, I think we did like five years of transformation in six months and it's never going to go back. >>I completely a great yes education. We just did a piece of work with CTS around the world and education is one of the most disrupted as you said health care and then the third one is government and all three of those are public sector. So the three most disruptive sectors or mission areas are in public sector which has created a lot of opportunity for us and our partnership to add value. I mean that's what we're all about right customer obsession working backwards from the customer and making sure that our partnership continues to add value to those customers >>while we love the tech action on the cube. Obviously we'd like to document and pontificate and talk about it. Digital revolution. Every application now is in play globally. Not just for I. T. But for society, public sector more than ever is the hottest area on the planet. >>Absolutely. And I would say that now our customers are looking at E. S. G. Environmental, they want to know what you're doing on sustainability. They want to know what you're doing for society. We just had a bid that came in and they wanted to understand our diversity plan and then open governance. They're looking for that openness. They're not just artificial intelligence but looking at explainable AI as well. So I think that we have a chance to impact environment societies and governance >>and you mentioned space earlier. Another way I talked with closure. I mean I'm an interview today too, but what's happening with space and what you can monitor disasters, understand how to deploy resources to areas that might have challenges, earthquakes or fires or other things. All new things are happening. >>Absolutely. And all that data people like to say, why are you spending money on space? There's so many problems here, but that data that comes from space is going to impact us here on earth. And so all the things that we're doing, all that data could be used with VM ware cloud on AWS as well. >>Well, you watch closely we got some space coverage coming. I got a big scoop. I'm gonna release soon about something behind the dark side of the moon on in terms of space sovereignty coming a lot of action, cybersecurity in space. That's really heavy right now. But >>aren't you glad that VMC cloud on AWS isn't hidden on the dark side of the moon. It's >>right on the congratulations. Thanks for coming on. You guys are doing great. Thanks for >>thanks for sharing. Congratulations. >>Okay, cube coverage here continues. AWS public sector summit in Washington D. C live for two days of coverage be right back. Thank you. Mhm. Mhm mm mm hmm.

>>no real filter and that kind of stuff. But you're also an entrepreneur, right? And you know the business, you've been in software, you detect business. I'm instructing you get a lot of pictures, this entertainment business on our show, we're a bubble. We don't do a lot of tech deals that were talking because it's boring tv tech people love tech consumers love the benefit of text. No consumer opens up their iphone and says, oh my gosh, I love the technology behind my, what's it been like being on the shark tank? You know, filming is fun and hang out just fun and it's fun to be a celebrity at first your head gets really big and you get a really good tables at restaurants and who says texas has got a little possessed more skin in the game today in charge of his destiny. Great robert Herjavec. No, these two stars cube alumni >>welcome back to the cubes coverage of A W. S. Public sector seven. I'm john for your host of the cube got a great segment here on healthcare startup accelerators of course. Sandy carter is co hosting media. This one Vice President Aws. She's awesome on the cuBA and jennifer Blumenthal co founder and C of one record entrepreneur, very successful. Thanks for coming on jennifer. Thank good to see you. Sandy thanks for joining me again. You >>are most welcome, >>jennifer. Before we get into the whole accelerated dynamic, just take a minute to explain what you guys do. One record. >>Sure. So one record is a digital health company that enables users to access aggregate and share their healthcare information. So what that means is we help you as a person get your data and then we also help companies who would like to have workflows were consumers in the loop to get their data. So whether they're sharing it with a provider, researcher payer. >>So, Sandy, we've talked about this amazon web services, healthcare accelerator cohort batches. What do you call cohort batches? Cohorts explain what's going on with the healthcare accelerator? >>Yeah. So, um, we decided that we would launch and partner an accelerator program and accelerator program just provides to a start up a little bit extra technical help. A little bit extra subject matter expertise and introductions to funders. And so we decided we were going to start one for health care. It's one of the biggest disruptive industries in public sector. Um, and so we weren't sure how it's gonna go. We partnered with Kids X. Kids X is part of the Los Angeles system for medical. And so we put out a call for startups and we had 427 startups, we were told on average and accelerating it's 50-100. So we were blown away 31 different countries. So it was really amazing. And then what we've been doing is down selecting and selecting that Top 10 for our first cohort. So we're going from 427 down to 10. And so obviously we looked at the founders themselves to see the quality of the leadership of the company, um the strength of their technology and the fit of the technology into the broader overall healthcare and healthcare ecosystem. And so we were thrilled that jennifer and one record was one of the top 10 start ups in this space that we chose to be in the, in the cohort. And so now we're going to take it to the six weeks intensive where we'll do training, helping them with AWS, provide them A W. S. Credits and then Kid X will also provide some of the health care uh subject matter >>expertise as well. Can I get some of those credits over here to maybe? >>Yes, you can actually, you can talk to me don you can't >>Talk to me, Jennifer, I gotta ask you. So you're an entrepreneur. So doing start doing cos it's like a roller coaster. So now to make the top 10 but also be in the area of his accelerator, it's a partnership, right? You're making a bet. What's your take on all this? >>Well, we've always been partners with a W. S. We started building on AWS in the very beginning. So when I was setting up the company a huge decision early on with infrastructure and when I saw the launch of the accelerator, I had to apply because we're at the point in the company that we're growing and part of growing is growing with the VW. So I was really excited to take advantage of that opportunity and now in the accelerator, it's more of thinking about things that we weren't thinking about the services that we can leverage to fill in the gaps within our platform so we can meet our customers where they are >>using award winning MSP cloud status city, your partners, great relationship with the ecosystem. So congratulations Sandi. What's the disruption for the healthcare? Because right now education and health care, the two top areas we're seeing and we're reporting on where cloud scale developed two point or whatever buzzword digital transformation you want to use is impacting heavily healthcare industry. There's some new realities. What's your, what's your vision, what's your view? >>Hey john before she does that, I have to give a plug to Claudius city because they just made premier partner as well, which is a huge deal. Uh and they're also serving public sector. So I just wanted to make sure that you knew that too. So you can congratulate. Go ahead, jennifer >>Well, so if I zoom in, I think about a P. I. S. Every day, that's what I think about and I think about microservices. So for me and for one record, what we think about is legislation. So 21st century Cures act says that you as a consumer have to be able to access your healthcare data from both your providers and from your players and not just your providers, but also the underlying technology vendors and H. I. E. S. H. I am and it's probably gonna extend to really anyone who plays within the healthcare ecosystem. So you're just going to see this explosion of A. P. I. S. And we're just your one of that. I mean for the payers that we went into effect on july 1st. So I mean when you think about the decentralization of healthcare where healthcare is being delivered plus an api economy, you're just going to have a whole new model developing and then throwing price transparency and you've got a whole new cake. >>I'm smiling because I love the peacocks. In fact, last night I shouldn't have tweeted this but there's a little tweet flames going on around A. P. Is being brittle and all this stuff and I said, hey developer experience about building great software apps are there for you. It's not a glue layer by itself. You got to build software around the so kind of a little preaching to the younger generation. But this health care thing is huge because think about like old school health care, it was anti ap I was also siloed. So what's your take on has the culture is changing health care because the user experience, I want my records, I want my privacy, I want to maintain everything confidential but access. That's hard. >>I think well health care to be used to just be paper was forget about a. P. I. Is it was just paper records. I think uh to me you think about uh patient journey, like a patient journey starts with booking an appointment and then everything after that is essentially an api call. So that's how I think about it is to all these micro transactions that are happening all the time and you want your data to go to your health care provider so they can give you the proper care, you want your data to go to your pair so they can pay for your care and then those two stakeholders want your data so that they can provide the right services at the right time to the right channel. And that is just a series of api calls that literally sits on a platform. >>What's interesting, I'd love to get your take on the where you think the progress bar is in the industry because Fintech has shown the way you got defy now behind a decentralized finance, health care seems to be moving on in a very accelerated rate towards that kind of concept of cloud, scale, decentralization, privacy. >>Yeah, I mean, that's a big question, what's interesting to me around that is how healthcare stakeholders are thinking about where they're providing care. So as they're buying up practices primary care specialty care and they're moving more and more outside of the brick and mortar of the health care system or partnering with your startups. That's really where I think you're going to see a larger ecosystem development, you could just look at CVS and walmart or the dollar store if they're going to be moving into health care, what does that look like? And then if you're seeking care in those settings, but then you're going to Mayo clinic or Kaiser permanente, there's so many new relationships that are part of your hair circle >>delivery is just what does that even mean now, delivery of health >>care. It's wherever you it's like the app economy you want to ride right now, you want a doctor right now, that's where we're heading its ease of use. >>This is this exciting startups, changing the game. Yes, I love it. I mean, this is what it's all about this health >>Care, this is what it's all about. And if you look at the funding right now from VCS, we're seeing so much funding pour into health care, we were just looking at some numbers and in the second quarter alone, the funding went up almost 700%. And the amount of funding that is pouring into companies like jennifer's company to really transform healthcare, 30% of it is going into telehealth. So when you talked about, you know, kind of ai at the edge, getting the right doctor the right expert at the right time, we're seeing that as a big trend in healthcare to >>well jennifer, I think the funding dynamics aside the opportunity for market total addressable market is massive when the application is being decomposed, you got front end, whether it's telemedicine, you got the different building blocks of healthcare being radically reconfigured. It's a re factoring of healthcare. Yeah, >>I think if you just think about where we're sitting today, you had to use an app to prove proof of vaccination. So this is not just national, this is a global thing to have that covid wallet. We at one record have a covid wallet. But just a couple years from now, I need more than just by covid vaccination. I need all my vaccinations. I need all my lab results. I need all my beds. It's opening the door for a new consumer behavior pattern, which is the first step to adoption for any technology. >>So somebody else covid wallet. So I need >>that was California. Did the, did a version of we just have a pen and it's pretty cool. Very handy. I should save it to my drive. But my phone, but I don't jennifer, what's the coolest thing you're working on right now because you're in the middle of all the action. >>I get very excited about the payer app is that we're working on. So I think by the end of the month we will be connected to almost to all the blues in the United States. So I'm very excited when a user comes into the one record and they're able to get their clinical data from the provider organization and then their clinical financial and formulary data from their payers because then you're getting a complete view, You're getting the records for someone who gave you care and you're getting the records from someone who paid for your care. And that's an interesting thing that's really moving towards a complete picture. So from a personal perspective that gets exciting. And then from a professional perspective, it's really working with our partners as they're using our API s to build out workflows and their applications. >>It's an api economy. I'd like to ask you to on the impact side to the patient. I hear a lot of people complaining that hey, I want to bring my records to the doctor and I want to have my own control of my own stuff. A lot of times, some doctors don't even know other historical data points about a patient that could open up a diagnosis and, or care >>or they can't even refer you to a doctor. Most doctors really only refer within a network of people that they know having a provider directory that allows doctors refer, having the data from different doctors outside of their, you know, I didn't really allows people to start thinking beyond just their little box. >>Cool. Well, great to have you on and congratulations on being in the top 10 saying this is a wonderful example of how the ecosystem where you got cloud city, your MSP. You mentioned the shout out to them jerry Miller and his team by working together the cloud gives you advantages. So I have to ask, we look at amazon cloud as an entrepreneur. It's kind of a loaded question, but I'm going to ask it. I love it. >>You always do it >>when you look at amazon, what do you see as opportunities as an entrepreneur? Because I'll see the easy ones. They have computing everything else. But like what's the, what does cloud do for you as an entrepreneur? What does it, what does it make you do? >>Yeah. So for been working with jerry since the beginning for me when I think about it, it's really the growth of our company. So when we start building, we really just thinking about it from a monolithic build and we move to microservices and amazon has been there every step of the way to support us as that. And now, you know, the things that I'm interested in are specifically health lake and anything that's NLP related that we could plug into our solution for when we get data from different sources that are coming in really unstructured formats and making it structured so that it's searchable for people and amazon does that for us with their services that we can add into the applications. >>Yeah, we announced that data health like and july it has a whole set of templates for analytics, focused on health care as well as hip hop compliance out of the box as well. >>The I think I think that's what's important is people used to think application first. Now it's creating essentially a data lake, then analytics and then what applications you build on top of that. And that's how our partners think about it and that's how we try and service them using amazon as our problem. So >>you're honing in on the value of the data and how that conflicts and then work within the whatever application requests might come >>in. Yes, >>it's interesting. You know, we had an event last month and jerry Chen from Greylock partners came on and gave a talk called castles in the cloud. He's gonna be cute before. He's a, he's a veces, they talk about moats and competitive manage so having a moat, The old school perimeter moz how cloud destroyed that. He's like, no, now the castles are in the cloud, he pointed snowflake basically data warehouse in the cloud red shifts there too. But they can be successful. And that's how the cloud, you could actually build value, sustainable value in the cloud. If you think that way of re factoring not just hosting a huge, huge, huge thing. >>I think the only thing he, this was customer service because health care is still very personal. So it's always about how you interact with the end user and how you can help me get to where they need to be going >>and what do you see that going? Because that's, that's a good point. >>I think that is a huge opportunity for any new company that wants to enter healthcare, customer service as a service in health care for all the different places that health care is going to be delivered. Maybe there's a company that I don't know about, but when they come out, I'd like to meet them. >>Yeah, I mean, I can't think of one cover that can think of right now. This is what I would say is great customer service for health care. >>And if there is one out there contacted me because I want to talk to you about AWS. >>Yeah. And you need the app from one record that make it all >>happen. That's where Omni channel customer service across all health care entities. Yeah, that's >>a great billion dollar idea for someone listening to our show right now. >>Right, alright. So saying they had to give you the opportunity to talk more because this is a great example of how the world's very agile. What's the next step for the AWS Healthcare accelerator? Are there more accelerators? Do you do it by vertical? >>What happens next? So, with the healthcare accelerator, this was our first go at the accelerator. So, this is our first set of cohorts, Of course, all 427 companies are going to get some help from a W. S. as well. We also you'll love this john We also did a space accelerator. Make sure you ask Clint about that. So we have startups that are synthesizing oxygen on mars to sending an outpost box to the moon. I mean, it's crazy what these startups are doing. Um, and then the third accelerator we started was around clean energy. So sustainability, we sold that one out to, we had folks from 66 different countries participate in that one. So these have been really successful for us. So it reinvent. When we talk again, we'll be announcing a couple of others. So right now we've got healthcare, space, clean energy and we'll be announcing a couple other accelerators moving forward. >>You know, it's interesting, jennifer the pandemic has changed even our ability to get stories. Just more stories out there now. So you're seeing kind of remote hybrid connections, ap ideas, whether it's software or remote interviews or remote connections. There's more stories being told out there with digital transformation. I mean there wasn't that many before pandemic has changed the landscape because let's face it, people were hiding some really bad projects behind metrics. But when you pull the pandemic back and you go, hey, everyone's kind of emperors got no clothes on. Those are bad projects. Those are good projects that cloud investment worked or I didn't have a cloud investment. They were pretty much screwed at that point. So this is now a new reality of like value, you can't show me value. >>It's crazy to me when I meet people who tell me like we want to move to the cloud of like, why are you not on the cloud? Like this really just blows my life. Like I don't understand why you have on prem or while you did start on the cloud, this is more for larger organizations, but younger organizations, you know, the first thing you have to do, it's set up that environment. >>Yeah. And then now with the migration plans and seeing here, uh whereas education or health care or other verticals, you've got, now you've got containers to give you that compatibility and then you've got kubernetes and you've got microservices, you've got land. Uh I mean, come on, that's the perfect storm innovation. There's no excuses in my opinion. So, you know, if you're out there and you're not leveraging it, then you're probably gonna be out of business. That's my philosophy. Thank you for coming up. Okay. Sandy, thank you. Thank you, john Okay. Any of his coverage here, summit here in D. C. I'm john ferrier. Thanks for watching. Mm >>mm mm mhm. I have been in the software and technology industry for over 12 years now, so I've had >>the opportunity