>> Hello everyone. Welcome to theCUBE's coverage of International Women's Day. I'm John Furrier, host of theCUBE been profiling the leaders in the technology world, women in technology from developers to the boardroom, everything in between. We have two great guests promoting in from Malaysia. Nancy Wang is the general manager, also CUBE alumni from AWS Data Protection, and founder and board chair of Advancing Women in Tech, awit.org. And of course Kate Watts who's the executive director of Advancing Women in Tech.org. So it's awit.org. Nancy, Kate, thanks for coming all the way across remotely from Malaysia. >> Of course, we're coming to you as fast as our internet bandwidth will allow us. And you know, I'm just thrilled today that you get to see a whole nother aspect of my life, right? Because typically we talk about AWS, and here we're talking about a topic near and dear to my heart. >> Well, Nancy, I love the fact that you're spending a lot of time taking the empowerment to go out and help the industries and helping with the advancement of women in tech. Kate, the executive director it's a 501C3, it's nonprofit, dedicating to accelerating the careers of women in groups in tech. Can you talk about the organization? >> Yes, I can. So Advancing Women in Tech was founded in 2017 in order to fix some of the pathway problems that we're seeing on the rise to leadership in the industry. And so we specifically focus on supporting mid-level women in technical roles, get into higher positions. We do that in a few different ways through mentorship programs through building technical skills and by connecting people to a supportive community. So you have your peer network and then a vertical sort of relationships to help you navigate the next steps in your career. So to date we've served about 40,000 individuals globally and we're just looking to expand our reach and impact and be able to better support women in the industry. >> Nancy, talk about the creation, the origination story. How'd this all come together? Obviously the momentum, everyone in the industry's been focused on this for a long time. Where did AWIT come from? Advancing Women in Technology, that's the acronym. Advancing Women in Technology.org, where'd it come from? What's the origination story? >> Yeah, so AWIT really originated from this desire that I had, to Kate's point around, well if you look around right and you know, don't take my word for it, right? Look at stats, look at news reports, or just frankly go on your LinkedIn and see how many women in underrepresented groups are in senior technical leadership roles right out in the companies whose names we all know. And so that was my case back in 2016. And so when I first got the idea and back then I was actually at Google, just another large tech company in the valley, right? It was about how do we get more role models, how we get more, for example, women into leadership roles so they can bring up the next generation, right? And so this is actually part of a longer speech that I'm about to give on Wednesday and part of the US State Department speaker program. In fact, that's why Kate and I are here in Malaysia right now is working with over 200 women entrepreneurs from all over in Southeast Asia, including Malaysia Philippines, Vietnam, Borneo, you know, so many countries where having more women entrepreneurs can help raise the GDP right, and that fits within our overall mission of getting more women into top leadership roles in tech. >> You know, I was talking about Teresa Carlson she came on the program as well for this year this next season we're going to do. And she mentioned the decision between the US progress and international. And she's saying as much as it's still bad numbers, it's worse than outside the United States and needs to get better. Can you comment on the global aspect? You brought that up. I think it's super important to highlight that it's just not one area, it's a global evolution. >> Absolutely, so let me start, and I'd love to actually have Kate talk about our current programs and all of the international groups that we're working with. So as Teresa aptly mentioned there is so much work to be done not just outside the US and North Americas where typically tech nonprofits will focus, but rather if you think about the one to end model, right? For example when I was doing the product market fit workshop for the US State Department I had women dialing in from rice fields, right? So let me just pause there for a moment. They were holding their cell phones up near towers near trees just so that they can get a few minutes of time with me to do a workshop and how to accelerate their business. So if you don't call that the desire to propel oneself or accelerate oneself, not sure what is, right. And so it's really that passion that drove me to spend the next week and a half here working with local entrepreneurs working with policy makers so we can take advantage and really leverage that passion that people have, right? To accelerate more business globally. And so that's why, you know Kate will be leading our contingent with the United Nations Women Group, right? That is focused on women's economic empowerment because that's super important, right? One aspect can be sure, getting more directors, you know vice presidents into companies like Google and Amazon. But another is also how do you encourage more women around the world to start businesses, right? To reach economic and freedom independence, right? To overcome some of the maybe social barriers to becoming a leader in their own country. >> Yes, and if I think about our own programs and our model of being very intentional about supporting the learning development and skills of women and members of underrepresented groups we focused very much on providing global access to a number of our programs. For instance, our product management certification on Coursera or engineering management our upcoming women founders accelerator. We provide both access that you can get from anywhere. And then also very intentional programming that connects people into the networks to be able to further their networks and what they've learned through the skills online, so. >> Yeah, and something Kate just told me recently is these courses that Kate's mentioning, right? She was instrumental in working with the American Council on Education and so that our learners can actually get up to six college credits for taking these courses on product management engineering management, on cloud product management. And most recently we had our first organic one of our very first organic testimonials was from a woman's tech bootcamp in Nigeria, right? So if you think about the worldwide impact of these upskilling courses where frankly in the US we might take for granted right around the world as I mentioned, there are women dialing in from rice patties from other, you know, for example, outside the, you know corporate buildings in order to access this content. >> Can you think about the idea of, oh sorry, go ahead. >> Go ahead, no, go ahead Kate. >> I was going to say, if you can't see it, you can't become it. And so we are very intentional about ensuring that we have we're spotlighting the expertise of women and we are broadcasting that everywhere so that anybody coming up can gain the skills and the networks to be able to succeed in this industry. >> We'll make sure we get those links so we can promote them. Obviously we feel the same way getting the word out. I think a couple things I'd like to ask you guys cause I think you hit a great point. One is the economic advantage the numbers prove that diverse teams perform better number one, that's clear. So good point there. But I want to get your thoughts on the entrepreneurial equation. You mentioned founders and startups and there's also different makeups in different countries. It's not like the big corporations sometimes it's smaller business in certain areas the different cultures have different business sizes and business types. How do you guys see that factoring in outside the United States, say the big tech companies? Okay, yeah. The easy lower the access to get in education than stay with them, in other countries is it the same or is it more diverse in terms of business? >> So what really actually got us started with the US State Department was around our work with women founders. And I love for Kate to actually share her experience working with AWS startups in that capacity. But frankly, you know, we looked at the content and the mentor programs that were providing women who wanted to be executives, you know, quickly realize a lot of those same skills such as finding customers, right? Scaling your product and building channels can also apply to women founders, not just executives. And so early supporters of our efforts from firms such as Moderna up in Seattle, Emergence Ventures, Decibel Ventures in, you know, the Bay Area and a few others that we're working with right now. Right, they believed in the mission and really helped us scale out what is now our existing platform and offerings for women founders. >> Those are great firms by the way. And they also are very founder friendly and also understand the global workforce. I mean, that's a whole nother dimension. Okay, what's your reaction to all that? >> Yes, we have been very intentional about taking the product expertise and the learnings of women and in our network, we first worked with AWS startups to support the development of the curriculum for the recent accelerator for women founders that was held last spring. And so we're able to support 25 founders and also brought in the expertise of about 20 or 30 women from Advancing Women in Tech to be able to be the lead instructors and mentors for that. And so we have really realized that with this network and this individual sort of focus on product expertise building strong teams, we can take that information and bring it to folks everywhere. And so there is very much the intentionality of allowing founders allowing individuals to take the lessons and bring it to their individual circumstances and the cultures in which they are operating. But the product sense is a skill that we can support the development of and we're proud to do so. >> That's awesome. Nancy, I want to ask you some never really talk about data storage and AWS cloud greatness and goodness, here's different and you also work full-time at AWS and you're the founder or the chairman of this great organization. How do you balance both and do you get, they're getting behind you on this, Amazon is getting behind you on this. >> Well, as I say it's always easier to negotiate on the way in. But jokes aside, I have to say the leadership has been tremendously supportive. If you think about, for example, my leaders Wayne Duso who's also been on the show multiple times, Bill Vaas who's also been on the show multiple times, you know they're both founders and also operators entrepreneurs at heart. So they understand that it is important, right? For all of us, it's really incumbent on all of us who are in positions to do so, to create a pathway for more people to be in leadership roles for more people to be successful entrepreneurs. So, no, I mean if you just looked at LinkedIn they're always uploading my vote so they reach to more audiences. And frankly they're rooting for us back home in the US while we're in Malaysia this week. >> That's awesome. And I think that's a good culture to have that empowerment and I think that's very healthy. What's next for you guys? What's on the agenda? Take us through the activities. I know that you got a ton of things happening. You got your event out there, which is why you're out there. There's a bunch of other activities. I think you guys call it the Advancing Women in Tech week. >> Yes, this week we are having a week of programming that you can check out at Advancing Women in Tech.org. That is spotlighting the expertise of a number of women in our space. So it is three days of programming Tuesday, Wednesday and Thursday if you are in the US so the seventh through the ninth, but available globally. We are also going to be in New York next week for the event at the UN and are looking to continue to support our mentorship programs and also our work supporting women founders throughout the year. >> All right. I have to ask you guys if you don't mind get a little market data so you can share with us here at theCUBE. What are you hearing this year that's different in the conversation space around the topics, the interests? Obviously I've seen massive amounts of global acceleration around conversations, more video, things like this more stories are scaling, a lot more LinkedIn activity. It just seems like it's a lot different this year. Can you guys share any kind of current trends you're seeing relative to the conversations and topics being discussed across the the community? >> Well, I think from a needle moving perspective, right? I think due to the efforts of wonderful organizations including the Q for spotlighting all of these awesome women, right? Trailblazing women and the nonprofits the government entities that we work with there's definitely more emphasis on creating access and creating pathways. So that's probably one thing that you're seeing is more women, more investors posting about their activities. Number two, from a global trend perspective, right? The rise of women in security. I noticed that on your agenda today, you had Lena Smart who's a good friend of mine chief information security officer at MongoDB, right? She and I are actually quite involved in helping founders especially early stage founders in the security space. And so globally from a pure technical perspective, right? There's right more increasing regulations around data privacy, data sovereignty, right? For example, India's in a few weeks about to get their first data protection regulation there locally. So all of that is giving rise to yet another wave of opportunity and we want women founders uniquely positioned to take advantage of that opportunity. >> I love it. Kate, reaction to that? I mean founders, more pathways it sounds like a neural network, it sounds like AI enabled. >> Yes, and speaking of AI, with the rise of that we are also hearing from many community members the importance of continuing to build their skills upskill learn to be able to keep up with the latest trends. There's a lot of people wondering what does this mean for my own career? And so they're turning to organizations like Advancing Women in Tech to find communities to both learn the latest information, but also build their networks so that they are able to move forward regardless of what the industry does. >> I love the work you guys are doing. It's so impressive. I think the economic angle is new it's more amplified this year. It's always kind of been there and continues to be. What do you guys hope for by next year this time what do you hope to see different from a needle moving perspective, to use your word Nancy, for next year? What's the visual output in your mind? >> I want to see real effort made towards 50-50 representation in all tech leadership roles. And I'd like to see that happen by 2050. >> Kate, anything on your end? >> I love that. I'm going to go a little bit more touchy-feely. I want everybody in our space to understand that the skills that they build and that the networks they have carry with them regardless of wherever they go. And so to be able to really lean in and learn and continue to develop the career that you want to have. So whether that be at a large organization or within your own business, that you've got the potential to move forward on that within you. >> Nancy, Kate, thank you so much for your contribution. I'll give you the final word. Put a plug in for the organization. What are you guys looking for? Any kind of PSA you want to share with the folks watching? >> Absolutely, so if you're in a position to be a mentor, join as a mentor, right? Help elevate and accelerate the next generation of women leaders. If you're an investor help us invest in more women started companies, right? Women founded startups and lastly, if you are women looking to accelerate your career, come join our community. We have resources, we have mentors and who we have investors who are willing to come in on the ground floor and help you accelerate your business. >> Great work. Thank you so much for participating in our International Women's Day 23 program and we'd look to keep this going quarterly. We'll see you next year, next time. Thanks for coming on. Appreciate it. >> Thanks so much John. >> Thank you. >> Okay, women leaders here. >> Nancy: Thanks for having us >> All over the world, coming together for a great celebration but really highlighting the accomplishments, the pathways the investment, the mentoring, everything in between. It's theCUBE. Bring as much as we can. I'm John Furrier, your host. Thanks for watching.

(bright music) >> Okay, we're back. With Jeff and Travis Vigil to dig deeper into the news. Guys, again, good to see you. Travis, if you could, maybe before we get into the news, can you set the business context for us? What's going on out there? >> Yeah, thanks for that question, Dave. To set a little bit of the context when you look at the data protection market, Dell has been a leader in providing solutions to customers for going on nearly two decades now. We have tens of thousands of people using our appliances. We have multiple thousands of people using our latest, modern, simple power protect data manager software. And as Jeff mentioned, we have, you know, 1700 customers protecting 14 exabytes of data in the public clouds today. And that foundation gives us a unique vantage point. We talked to a lot of customers. And they're really telling us three things. They want simple solutions, they want us to help them modernize, and they want us as the highest priority, maintain that high degree of resiliency that they expect from our data protection solutions. So that's the backdrop to the news today. And as we go through the news, I think you'll agree that each of these announcements deliver on those pillars. And in particular, today we're announcing the PowerProtect Data Manager Appliance. We are announcing PowerProtect Cyber Recovery enhancements, and we are announcing enhancements to our APEX data storage services. >> Okay, so three pieces, let's dig to that. It's interesting appliance, everybody wants software but then you talk to customers and they're like, "Well, we actually want appliances because we just want to put it in and it works, and performs great." So what do we need to know about the appliance? What's the news there? >> Well, you know, part of the reason I gave you some of those stats to begin with is, that we have this strong foundation of experience, but also intellectual property. Components that we've taken, that have been battle tested in the market. And we've put them together in a new simple, integrated appliance that really combines the best of the target appliance capabilities, we have with that modern, simple software. And we've integrated it from the, you know, sort of taking all of those pieces, putting them together in a simple, easy-to-use and easy-to-scale interface for customers. >> So the premise that I've been putting forth for, you know, months now, probably well over a year, is that data protection is becoming an extension of your cybersecurity strategies. So I'm interested in your perspective on Cyber Recovery, your specific news that you have there? >> Yeah, you know, we are in addition to simplifying things via the appliance. We are providing solutions for customers no matter where they're deploying. And Cyber Recovery, especially, when it comes to cloud deployments, it's an increasing area of interest and deployment that we see with our customers. So what we're announcing today is that we're expanding our Cyber Recovery services to be available in Google Cloud. With this announcement, it means we're available in all three of the major Clouds. And it really provides customers the flexibility to cure their data no matter if they're running, you know, on premises, in a Colo, at the edge in the public cloud. And the other nice thing about this announcement is that you have the ability to use Google Cloud as a Cyber Recovery vault. That really allows customers to isolate critical data and they can recover that critical data from the vault back to on-premises or from that vault back to running their cyber protection, or their data protection solutions in the public cloud. >> I always involve my favorite Matt Baker here, It's not a zero-sum game, but this is a perfect example where there's opportunities for a company like Dell to partner with the public cloud provider. You've got capabilities that don't exist there. You've got the on-prem capabilities. We could talk about Edge all day, but that's a different topic. Okay so my other question, Travis, is how does this all fit into APEX? We hear a lot about APEX as a service it's sort of the new hot thing. What's happening there? What's the news around APEX? >> Yeah, we've seen incredible momentum with our APEX Solutions, since we introduced data protection options into them earlier this year. And we're really building on that momentum with this announcement being, you know, providing solutions that allow customers to consume flexibly. And so what we're announcing specifically is, that we're expanding APEX Data Storage Services to include a data protection option. And it's like with all APEX offers, it's a pay-as-you go solution. Really streamlines the process of customers purchasing, deploying, maintaining and managing their backup software. All a customer really needs to do is, you know, specify their base capacity, they specify their performance tier, they tell us do they want a one-year term, or a three-year term? And we take it from there. We get them up and running, so they can start deploying and consuming flexibly. And as with many of our APEX solutions, it's a simple user experience all exposed through a unified APEX console. >> Okay, so you're keeping a simple, like, I think large, medium, small, you know, we hear a lot about T-shirt sizes. I'm a big fan of that 'cause you guys should be smart enough to figure out, you know, based on my workload, what I need. How different is this? I wonder if you guys could address this, Jeff, maybe you can- >> So, I'll start and then, pitch me, you know, Travis, you jump in when I screw up here so... >> Awesome. >> So first I'd say we offer innovative Multi-cloud data protection solutions. We provide that deliver performance, efficiency and scale that our customers demand and require. We support as Travis at all the major public clouds. We have a broad ecosystem of workload support and I guess the great news is we're up to 80% more cost effective than any of the competition. >> 80%? >> 80%. >> That's a big number. Travis, what's your point of view on this? >> Yeah, I think number one, end-to-end data protection. We, we are that one stop shop that I talked about. Whether it's a simplified appliance, whether it's deployed in the cloud, whether it's at the edge, whether it's integrated appliances, target appliances, software we have solutions that span the gamut as a service. I mentioned the APEX solution as well. So really we can provide solutions that helps support customers and protect them, any workload, any cloud, anywhere that data lives, Edge core to cloud. The other thing that we're here, as a big differentiator for Dell and Jeff touched on this a little bit earlier, is our intelligent cyber resiliency. We have a unique combination in the market where we can offer immutability or protection against deletion as sort of that first line of defense. But we can also offer a second level of defense which is isolation, talking about data vaults or cyber vaults and Cyber Recovery. And more importantly, the intelligence that goes around that vault. It can look at detecting cyber-attacks, it can help customer speed time to recovery and really provides AI and ML to help early diagnosis of a cyber-attack and fast recovery should a cyber-attack occur. And you know, if you look at customer adoption of that solution specifically in the clouds, we have over 1300 customers utilizing PowerProtect Cyber Recovery. >> So I think it's fair to say that your, I mean your portfolio has obviously been a big differentiator whenever I talk to, you know your finance team, Michael Dell, et cetera that an end-to-end capability that that your ability to manage throughout the supply chain. We actually just did an event recently with you guys where you went into what you're doing to make infrastructure trusted. And so my take on that is, in a lot of respects, you're shifting, you know, the client's burden to your R&D, and now, they have a lot of work to do, so it's not like they can go home and just relax, but that's a key part of the partnership that I see. Jeff, I wonder if you could give us the final thoughts. >> Sure, Dell has a long history of being a trusted partner within IT, right? So we have unmatched capabilities, going back to your point, we have the broadest portfolio, we have, you know, we're a leader in every category that we participate and we have a broad deep breadth of portfolio. We have scale, we have innovation that is just unmatched. Within data protection itself, we have the trusted market leader, no if and or buts. We're a number one for both data protection software in appliances per IDC. And we were just named, for the 17th consecutive time the leader in the Gartner Magic Quadrant. So bottom line is customers can count on Dell. >> Yeah. And I think again, we're seeing the evolution of data protection. It's not like the last 10 years, it's really becoming an adjacency and really a key component of your cyber strategy. I think those two parts of the organization are coming together. So guys, really appreciate your time. Thanks for (indistinct). >> Thank you, sir. Thanks, Travis, good to see you. All right, in a moment, I'm going to come right back and summarize what we learned today, what actions you can take for your business. You're watching "The Future of Multicloud Data Protection" made possible by Dell and collaboration with the Cube, your leader in enterprise and emerging tech coverage, right back. (upbeat music) >> In our data driven world. Protecting data has never been more critical, to guard against everything from cyber incidents to unplanned outages. You need a cyber resilient multi-cloud data protection strategy. >> It's not a matter of if you're going to get hacked, it's a matter of when. And I want to know that I can recover and continue to recover each day. >> It is important to have a cyber security and a cyber resiliency plan in place, because the threat of cyber-attack are imminent. >> PowerProtects Data manager from Dell Technologies helps deliver the data protection and security confidence you would expect from a trusted we chose PowerProtect Data Manager because we've been on strategic partner with Dell Technologies, for roughly 20 years now. Our partnership with Dell Technologies has provided us with the ability to scale, and grow as we've transition from 10 billion in assets to 20 billion. >> With PowerProtect Data Manager, you can enjoy exceptional ease of use to increase your efficiency and reduce costs. >> Got installed it by myself, learn it by myself, with very intuitive >> While restoring a machine with PowerProtect Data Manager is fast. We can fully manage PowerProtect through the center. We can recover a whole machine in seconds. >> Data Manager offers innovation such as Transparent Snapshots to simplify virtual machine backups and it goes beyond backup and restore to provide valuable insights and to protected data, workloads and VMs. >> In our previous environment, it would take anywhere from three to six hours a night to do a single backup of each VM. Now we're backing up hourly and it takes two to three seconds with the Transparent Snapshots. >> With PowerProtect's Data Manager, you get the peace of mind knowing that your data is safe and available whenever you need it. >> Data is extreme important. We can't afford to lose any data. We need things just to work. >> Start your journey to modern data protection with Dell PowerProtect Data Manager. Visit dell.com/powerprotectdatamanager. >> We put forth the premise in our introduction that the worlds of data protection and cyber security must be more integrated. We said that data recovery strategies have to be built into security practices and procedures and by default, this should include modern hardware and software. Now in addition, to reviewing some of the challenges that customers face, which have been pretty well documented, we heard about new products that Dell Technologies is bringing to the marketplace. Specifically, address these customer concerns. There were three that we talked about today. First, the PowerProtect Data Manager Appliance, which is an integrated system. Taking advantage of Dell's history in data protection but adding new capabilities. And I want to come back to that in a moment. Second is Dell's PowerProtect Cyber Recovery for Google Cloud platform. This rounds out the big three public cloud providers for Dell, which joins AWS and Azure support. Now finally, Dell has made its target backup appliances available in APEX. You might recall earlier this year, we saw the introduction from Dell of APEX backup services. And then in May at Dell Technologies World, we heard about the introduction of APEX Cyber Recovery Services. And today, Dell is making its most popular backup appliances available in APEX. Now I want to come back to the PowerProtect Data Manager Appliance because it's a new integrated appliance. And I asked Dell off camera, really, what is so special about these new systems and what's really different from the competition because look, everyone offers some kind of integrated appliance. So I heard a number of items Dell talked about simplicity and efficiency and containers and Kubernetes. So I kind of kept pushing and got to what I think is the heart of the matter in two really important areas. One is simplicity. Dell claims that customers can deploy the system in half the time relative to the competition. So we're talking minutes to deploy and of course, that's going to lead to much simpler management. And the second real difference I heard, was backup and restore performance for VMware workloads. In particular, Dell has developed transparent snapshot capabilities to fundamentally change the way VMs are protected which leads to faster backup and restores with less impact on virtual infrastructure. Dell believes this new development is unique in the market, and claims that in its benchmarks, the new appliance was able to back up 500 virtual machines in 47% less time compared to a leading competitor. Now this is based on Dell benchmarks so hopefully these are things that you can explore in more detail with Dell to see if and how they apply to your business. So if you want more information go to the Data Protection page at Dell.com. You can find that at dell.com/dataprotection. And all the content here and all the videos are available on demand at thecube.net. Check out our series, on the blueprint for trusted infrastructure it's related and has some additional information. And go to siliconangle.com for all the news and analysis related to these and other announcements. This is Dave Vellante. Thanks for watching "The Future of Multi-cloud Protection." Made possible by Dell in collaboration with the Cube your leader in enterprise and emerging tech coverage. (upbeat music)

>>Prior to the pandemic, organizations were largely optimized for efficiency as the best path to bottom line profits. Many CIOs tell the cube privately that they were caught off guard by the degree to which their businesses required greater resiliency beyond their somewhat cumbersome disaster recovery processes. And the lack of that business resilience has actually cost firms because they were unable to respond to changing market forces. And certainly we've seen this dynamic with supply chain challenges and there's a little doubt. We're also seeing it in the area of cybersecurity generally, and data recovery. Specifically. Over the past 30 plus months, the rapid adoption of cloud to support remote workers and build in business resilience had the unintended consequences of expanding attack vectors, which brought an escalation of risk from cybercrime. Well, security in the public clouds is certainly world class. The result of multi-cloud has brought with it multiple shared responsibility models, multiple ways of implementing security policies across clouds and on-prem. >>And at the end of the day, more, not less complexity, but there's a positive side to this story. The good news is that public policy industry collaboration and technology innovation is moving fast to accelerate data protection and cybersecurity strategies with a focus on modernizing infrastructure, securing the digital supply chain, and very importantly, simplifying the integration of data protection and cybersecurity. Today there's heightened awareness that the world of data protection is not only an adjacency to, but it's becoming a fundamental component of cybersecurity strategies. In particular, in order to build more resilience into a business, data protection, people, technologies, and processes must be more tightly coordinated with security operations. Hello and welcome to the future of Multi-Cloud Data Protection Made Possible by Dell in collaboration with the Cube. My name is Dave Ante and I'll be your host today. In this segment, we welcome into the cube, two senior executives from Dell who will share details on new technology announcements that directly address these challenges. >>Jeff Boudreau is the president and general manager of Dell's Infrastructure Solutions Group, isg, and he's gonna share his perspectives on the market and the challenges he's hearing from customers. And we're gonna ask Jeff to double click on the messages that Dell is putting into the marketplace and give us his detailed point of view on what it means for customers. Now, Jeff is gonna be joined by Travis Vhi. Travis is the senior Vice President of product management for ISG at Dell Technologies, and he's gonna give us details on the products that are being announced today and go into the hard news. Now, we're also gonna challenge our guests to explain why Dell's approach is unique and different in the marketplace. Thanks for being with us. Let's get right into it. We're here with Jeff Padre and Travis Behill. We're gonna dig into the details about Dell's big data protection announcement. Guys, good to see you. Thanks >>For coming in. Good to see you. Thank you for having us. >>You're very welcome. Right. Let's start off, Jeff, with the high level, you know, I'd like to talk about the customer, what challenges they're facing. You're talking to customers all the time, What are they telling you? >>Sure. As you know, we do, we spend a lot of time with our customers, specifically listening, learning, understanding their use cases, their pain points within their specific environments. They tell us a lot. Notice no surprise to any of us, that data is a key theme that they talk about. It's one of their most important, important assets. They need to extract more value from that data to fuel their business models, their innovation engines, their competitive edge. So they need to make sure that that data is accessible, it's secure in its recoverable, especially in today's world with the increased cyber attacks. >>Okay. So maybe we could get into some of those, those challenges. I mean, when, when you talk about things like data sprawl, what do you mean by that? What should people know? Sure. >>So for those big three themes, I'd say, you know, you have data sprawl, which is the big one, which is all about the massive amounts of data. It's the growth of that data, which is growing at an unprecedented rates. It's the gravity of that data and the reality of the multi-cloud sprawl. So stuff is just everywhere, right? Which increases that service a tax base for cyber criminals. >>And by gravity you mean the data's there and people don't wanna move it. >>It's everywhere, right? And so when it lands someplace, I think edge, core or cloud, it's there and that's, it's something we have to help our customers with. >>Okay, so just it's nuanced cuz complexity has other layers. What are those >>Layers? Sure. When we talk to our customers, they tell us complexity is one of their big themes. And specifically it's around data complexity. We talked about that growth and gravity of the data. We talk about multi-cloud complexity and we talk about multi-cloud sprawl. So multiple vendors, multiple contracts, multiple tool chains, and none of those work together in this, you know, multi-cloud world. Then that drives their security complexity. So we talk about that increased attack surface, but this really drives a lot of operational complexity for their teams. Think about we're lack consistency through everything. So people, process, tools, all that stuff, which is really wasting time and money for our customers. >>So how does that affect the cyber strategies and the, I mean, I've often said the ciso now they have this shared responsibility model, they have to do that across multiple clouds. Every cloud has its own security policies and, and frameworks and syntax. So maybe you could double click on your perspective on that. >>Sure. I'd say the big, you know, the big challenge customers have seen, it's really inadequate cyber resiliency. And specifically they're feeling, feeling very exposed. And today as the world with cyber tax being more and more sophisticated, if something goes wrong, it is a real challenge for them to get back up and running quickly. And that's why this is such a, a big topic for CEOs and businesses around the world. >>You know, it's funny, I said this in my open, I, I think that prior to the pandemic businesses were optimized for efficiency and now they're like, wow, we have to actually put some headroom into the system to be more resilient. You know, I you hearing >>That? Yeah, we absolutely are. I mean, the customers really, they're asking us for help, right? It's one of the big things we're learning and hearing from them. And it's really about three things, one's about simplifying it, two, it is really helping them to extract more value from their data. And then the third big, big piece is ensuring their data is protected and recoverable regardless of where it is going back to that data gravity and that very, you know, the multi-cloud world just recently, I don't know if you've seen it, but the global data protected, excuse me, the global data protection index gdp. >>I, Yes. Jesus. Not to be confused with gdpr, >>Actually that was released today and confirms everything we just talked about around customer challenges, but also it highlights an importance of having a very cyber, a robust cyber resilient data protection strategy. >>Yeah, I haven't seen the latest, but I, I want to dig into it. I think this, you've done this many, many years in a row. I like to look at the, the, the time series and see how things have changed. All right. At, at a high level, Jeff, can you kind of address why Dell and from your point of view is best suited? >>Sure. So we believe there's a better way or a better approach on how to handle this. We think Dell is uniquely positioned to help our customers as a one stop shop, if you will, for that cyber resilient multi-cloud data protection solution and needs. We take a modern, a simple and resilient approach. >>What does that mean? What, what do you mean by modern? >>Sure. So modern, we talk about our software defined architecture, right? It's really designed to meet the needs not only of today, but really into the future. And we protect data across any cloud and any workload. So we have a proven track record doing this today. We have more than 1700 customers that trust us to protect them more than 14 exabytes of their data in the cloud today. >>Okay, so you said modern, simple and resilient. What, what do you mean by simple? Sure. >>We wanna provide simplicity everywhere, going back to helping with the complexity challenge, and that's from deployment to consumption to management and support. So our offers will deploy in minutes. They are easy to operate and use, and we support flexible consumption models for whatever customer may desire. So traditional subscription or as a service. >>And when you, when you talk about resilient, I mean, I, I put forth that premise, but it's hard because people say, Well, that's gonna gonna cost us more. Well, it may, but you're gonna also reduce your, your risk. So what's your point of view on resilience? >>Yeah, I think it's, it's something all customers need. So we're gonna be providing a comprehensive and resilient portfolio of cyber solutions that are secured by design. We have some ver some unique capabilities and a combination of things like built in amenability, physical and logical isolation. We have intelligence built in with AI par recovery. And just one, I guess fun fact for everybody is we have our cyber vault is the only solution in the industry that is endorsed by Sheltered Harbor that meets all the needs of the financial sector. >>So it's interesting when you think about the, the NIST framework for cybersecurity, it's all about about layers. You're sort of bringing that now to, to data protection, correct? Yeah. All right. In a minute we're gonna come back with Travis and dig into the news. We're gonna take a short break. Keep it right there. Okay. We're back with Jeff and Travis Vhi to dig deeper into the news. Guys, again, good to see you. Travis, if you could, maybe you, before we get into the news, can you set the business context for us? What's going on out there? >>Yeah, thanks for that question, Dave. To set a little bit of the context, when you look at the data protection market, Dell has been a leader in providing solutions to customers for going on nearly two decades now. We have tens of thousands of people using our appliances. We have multiple thousands of people using our latest modern simple power protect data managers software. And as Jeff mentioned, we have, you know, 1700 customers protecting 14 exabytes of data in the public clouds today. And that foundation gives us a unique vantage point. We talked to a lot of customers and they're really telling us three things. They want simple solutions, they want us to help them modernize and they want us to add as the highest priority, maintain that high degree of resiliency that they expect from our data protection solutions. So tho that's the backdrop to the news today. And, and as we go through the news, I think you'll, you'll agree that each of these announcements deliver on those pillars. And in particular today we're announcing the Power Protect data manager appliance. We are announcing power protect cyber recovery enhancements, and we are announcing enhancements to our Apex data storage >>Services. Okay, so three pieces. Let's, let's dig to that. It's interesting appliance, everybody wants software, but then you talk to customers and they're like, Well, we actually want appliances because we just wanna put it in and it works, right? It performs great. So, so what do we need to know about the appliance? What's the news there? Well, >>You know, part of the reason I gave you some of those stats to begin with is that we have this strong foundation of, of experience, but also intellectual property components that we've taken that have been battle tested in the market. And we've put them together in a new simple integrated appliance that really combines the best of the target appliance capabilities we have with that modern simple software. And we've integrated it from the, you know, sort of taking all of those pieces, putting them together in a simple, easy to use and easy to scale interface for customers. >>So the premise that I've been putting forth for, you know, months now, probably well, well over a year, is that, that that data protection is becoming an extension of your, your cybersecurity strategies. So I'm interested in your perspective on cyber recovery, you specific news that you have there. >>Yeah, you know, we, we are, in addition to simplifying things via the, the appliance, we are providing solutions for customers no matter where they're deploying. And cyber recovery, especially when it comes to cloud deployments, is an increasing area of interest and deployment that we see with our customers. So what we're announcing today is that we're expanding our cyber recovery services to be available in Google Cloud with this announcement. It means we're available in all three of the major clouds and it really provides customers the flexibility to secure their data no matter if they're running, you know, on premises in a colo at the edge in the public cloud. And the other nice thing about this, this announcement is that you have the ability to use Google Cloud as a cyber recovery vault that really allows customers to isolate critical data and they can recover that critical data from the vault back to on premises or from that vault back to running their cyber cyber protection or their data protection solutions in the public cloud. >>I always invoke my, my favorite Matt Baker here. It's not a zero sum game, but this is a perfect example where there's opportunities for a company like Dell to partner with the public cloud provider. You've got capabilities that don't exist there. You've got the on-prem capabilities. We can talk about edge all day, but that's a different topic. Okay, so my, my other question Travis, is how does this all fit into Apex? We hear a lot about Apex as a service, it's sort of the new hot thing. What's happening there? What's the news around Apex? >>Yeah, we, we've seen incredible momentum with our Apex solutions since we introduced data protection options into them earlier this year. And we're really building on that momentum with this announcement being, you know, providing solutions that allow customers to consume flexibly. And so what we're announcing specifically is that we're expanding Apex data storage services to include a data protection option. And it's like with all Apex offers, it's a pay as you go solution really streamlines the process of customers purchasing, deploying, maintaining and managing their backup software. All a customer really needs to do is, you know, specify their base capacity, they specify their performance tier, they tell us do they want a a one year term or a three year term and we take it from there. We, we get them up and running so they can start deploying and consuming flexibly. And it's, as with many of our Apex solutions, it's a simple user experience all exposed through a unified Apex console. >>Okay. So it's you keeping it simple, like I think large, medium, small, you know, we hear a lot about t-shirt sizes. I I'm a big fan of that cuz you guys should be smart enough to figure out, you know, based on my workload, what I, what I need, how different is this? I wonder if you guys could, could, could address this. Jeff, maybe you can, >>You can start. Sure. I'll start and then pitch me, you know, Travis, you you jump in when I screw up here. So, awesome. So first I'd say we offer innovative multi-cloud data protection solutions. We provide that deliver performance, efficiency and scale that our customers demand and require. We support as Travis and all the major public clouds. We have a broad ecosystem of workload support and I guess the, the great news is we're up to 80% more cost effective than any of the competition. >>80%. 80%, That's a big number, right? Travis, what's your point of view on this? Yeah, >>I, I think number one, end to end data protection. We, we are that one stop shop that I talked about. Whether it's a simplified appliance, whether it's deployed in the cloud, whether it's at the edge, whether it's integrated appliances, target appliances, software, we have solutions that span the gamut as a service. I mentioned the Apex solution as well. So really we can, we can provide solutions that help support customers and protect them, any workload, any cloud, anywhere that data lives edge core to cloud. The other thing that we hear as a, as a, a big differentiator for Dell and, and Jeff touched on on this a little bit earlier, is our intelligent cyber resiliency. We have a unique combination in, in the market where we can offer immutability or protection against deletion as, as sort of that first line of defense. But we can also offer a second level of defense, which is isolation, talking, talking about data vaults or cyber vaults and cyber recovery. And the, at more importantly, the intelligence that goes around that vault. It can look at detecting cyber attacks, it can help customers speed time to recovery and really provides AI and ML to help early diagnosis of a cyber attack and fast recovery should a cyber attack occur. And, and you know, if you look at customer adoption of that solution specifically in the clouds, we have over 1300 customers utilizing power protect cyber recovery. >>So I think it's fair to say that your, I mean your portfolio has obvious been a big differentiator whenever I talk to, you know, your finance team, Michael Dell, et cetera, that end to end capability that that, that your ability to manage throughout the supply chain. We actually just did a a, an event recently with you guys where you went into what you're doing to make infrastructure trusted. And so my take on that is you, in a lot of respects, you're shifting, you know, the client's burden to your r and d now they have a lot of work to do, so it's, it's not like they can go home and just relax, but, but that's a key part of the partnership that I see. Jeff, I wonder if you could give us the, the, the final thoughts. >>Sure. Dell has a long history of being a trusted partner with it, right? So we have unmatched capabilities. Going back to your point, we have the broadest portfolio, we have, you know, we're a leader in every category that we participate in. We have a broad deep breadth of portfolio. We have scale, we have innovation that is just unmatched within data protection itself. We have the trusted market leader, no, if and or buts, we're number one for both data protection software in appliances per idc and we would just name for the 17th consecutive time the leader in the, the Gartner Magic Quadrant. So bottom line is customers can count on Dell. >>Yeah, and I think again, we're seeing the evolution of, of data protection. It's not like the last 10 years, it's really becoming an adjacency and really a key component of your cyber strategy. I think those two parts of the organization are coming together. So guys, really appreciate your time. Thanks for Thank you sir. Thanks Travis. Good to see you. All right, in a moment I'm gonna come right back and summarize what we learned today, what actions you can take for your business. You're watching the future of multi-cloud data protection made possible by Dell and collaboration with the cube, your leader in enterprise and emerging tech coverage right back >>In our data driven world. Protecting data has never been more critical to guard against everything from cyber incidents to unplanned outages. You need a cyber resilient, multi-cloud data protection strategy. >>It's not a matter of if you're gonna get hacked, it's a matter of when. And I wanna know that I can recover and continue to recover each day. >>It is important to have a cyber security and a cyber resiliency plan in place because the threat of cyber attack are imminent. >>Power protects. Data manager from Dell Technologies helps deliver the data protection and security confidence you would expect from a trusted partner and market leader. >>We chose Power Protect Data Manager because we've been a strategic partner with Dell Technologies for roughly 20 years now. Our partnership with Dell Technologies has provided us with the ability to scale and grow as we've transitioned from 10 billion in assets to 20 billion. >>With Power Protect Data Manager, you can enjoy exceptional ease of use to increase your efficiency and reduce costs. >>Got installed it by myself, learned it by myself with very intuitive >>While restoring a machine with Power Protect Data Manager is fast. We can fully manage Power Protect through the center. We can recover a whole machine in seconds. >>Data Manager offers innovation such as Transparent snapshots to simplify virtual machine backups and it goes beyond backup and restore to provide valuable insights and to protected data workloads and VMs. >>In our previous environment, it would take anywhere from three to six hours at night to do a single backup of each vm. Now we're backing up hourly and it takes two to three seconds with the transparent snapshots. >>With Power Protects Data Manager, you get the peace of mind knowing that your data is safe and available whenever you need it. >>Data is extremely important. We can't afford to lose any data. We need things just to work. >>Start your journey to modern data protection with Dell Power Protect Data manager. Visit dell.com/power Protect Data Manager. >>We put forth the premise in our introduction that the worlds of data protection in cybersecurity must be more integrated. We said that data recovery strategies have to be built into security practices and procedures and by default this should include modern hardware and software. Now in addition to reviewing some of the challenges that customers face, which have been pretty well documented, we heard about new products that Dell Technologies is bringing to the marketplace that specifically address these customer concerns. There were three that we talked about today. First, the Power Protect Data Manager Appliance, which is an integrated system taking advantage of Dell's history in data protection, but adding new capabilities. And I want to come back to that in the moment. Second is Dell's Power Protect cyber recovery for Google Cloud platform. This rounds out the big three public cloud providers for Dell, which joins AWS and and Azure support. >>Now finally, Dell has made its target backup appliances available in Apex. You might recall earlier this year we saw the introduction from Dell of Apex backup services and then in May at Dell Technologies world, we heard about the introduction of Apex Cyber Recovery Services. And today Dell is making its most popular backup appliances available and Apex. Now I wanna come back to the Power Protect data manager appliance because it's a new integrated appliance. And I asked Dell off camera really what is so special about these new systems and what's really different from the competition because look, everyone offers some kind of integrated appliance. So I heard a number of items, Dell talked about simplicity and efficiency and containers and Kubernetes. So I kind of kept pushing and got to what I think is the heart of the matter in two really important areas. One is simplicity. >>Dell claims that customers can deploy the system in half the time relative to the competition. So we're talking minutes to deploy and of course that's gonna lead to much simpler management. And the second real difference I heard was backup and restore performance for VMware workloads. In particular, Dell has developed transparent snapshot capabilities to fundamentally change the way VMs are protected, which leads to faster backup and restores with less impact on virtual infrastructure. Dell believes this new development is unique in the market and claims that in its benchmarks the new appliance was able to back up 500 virtual machines in 47% less time compared to a leading competitor. Now this is based on Dell benchmarks, so hopefully these are things that you can explore in more detail with Dell to see if and how they apply to your business. So if you want more information, go to the data protectionPage@dell.com. You can find that at dell.com/data protection. And all the content here and other videos are available on demand@thecube.net. Check out our series on the blueprint for trusted infrastructure, it's related and has some additional information. And go to silicon angle.com for all the news and analysis related to these and other announcements. This is Dave Valante. Thanks for watching the future of multi-cloud protection made possible by Dell in collaboration with the Cube, your leader in enterprise and emerging tech coverage.

>>Prior to the pandemic, organizations were largely optimized for efficiency as the best path to bottom line profits. Many CIOs tell the cube privately that they were caught off guard by the degree to which their businesses required greater resiliency beyond their somewhat cumbersome disaster recovery processes. And the lack of that business resilience has actually cost firms because they were unable to respond to changing market forces. And certainly we've seen this dynamic with supply chain challenges and there's a little doubt. We're also seeing it in the area of cybersecurity generally, and data recovery. Specifically. Over the past 30 plus months, the rapid adoption of cloud to support remote workers and build in business resilience had the unintended consequences of expanding attack vectors, which brought an escalation of risk from cyber crime. Well, security in the public clouds is certainly world class. The result of multi-cloud has brought with it multiple shared responsibility models, multiple ways of implementing security policies across clouds and on-prem. >>And at the end of the day, more, not less complexity, but there's a positive side to this story. The good news is that public policy industry collaboration and technology innovation is moving fast to accelerate data protection and cybersecurity strategies with a focus on modernizing infrastructure, securing the digital supply chain, and very importantly, simplifying the integration of data protection and cybersecurity. Today there's heightened awareness that the world of data protection is not only an adjacency to, but it's becoming a fundamental component of cybersecurity strategies. In particular, in order to build more resilience into a business, data protection, people, technologies, and processes must be more tightly coordinated with security operations. Hello and welcome to the future of Multi-Cloud Data Protection Made Possible by Dell in collaboration with the Cube. My name is Dave Valante and I'll be your host today. In this segment, we welcome into the Cube, two senior executives from Dell who will share details on new technology announcements that directly address these challenges. >>Jeff Boudreaux is the president and general manager of Dell's Infrastructure Solutions Group, isg, and he's gonna share his perspectives on the market and the challenges he's hearing from customers. And we're gonna ask Jeff to double click on the messages that Dell is putting into the marketplace and give us his detailed point of view on what it means for customers. Now Jeff is gonna be joined by Travis Vhi. Travis is the senior Vice President of product management for ISG at Dell Technologies, and he's gonna give us details on the products that are being announced today and go into the hard news. Now, we're also gonna challenge our guests to explain why Dell's approach is unique and different in the marketplace. Thanks for being with us. Let's get right into it. We're here with Jeff Padro and Travis Behill. We're gonna dig into the details about Dell's big data protection announcement. Guys, good to see you. Thanks >>For coming in. Good to see you. Thank you for having us. >>You're very welcome. Right. Let's start off, Jeff, with a high level, you know, I'd like to talk about the customer, what challenges they're facing. You're talking to customers all the time, What are they telling you? >>Sure. As you know, we do, we spend a lot of time with our customers, specifically listening, learning, understanding their use cases, their pain points within their specific environments. They tell us a lot. Notice no surprise to any of us, that data is a key theme that they talk about. It's one of their most important, important assets. They need to extract more value from that data to fuel their business models, their innovation engines, their competitive edge. So they need to make sure that that data is accessible, it's secure in its recoverable, especially in today's world with the increased cyber attacks. >>Okay. So maybe we could get into some of those, those challenges. I mean, when, when you talk about things like data sprawl, what do you mean by that? What should people know? Sure. >>So for those big three themes, I'd say, you know, you have data sprawl, which is the big one, which is all about the massive amounts of data. It's the growth of that data, which is growing at an unprecedented rates. It's the gravity of that data and the reality of the multi-cloud sprawl. So stuff is just everywhere, right? Which increases that service a tax base for cyber criminals. >>And and by gravity you mean the data's there and people don't wanna move it. >>It's everywhere, right? And so when it lands someplace, I think edge, core or cloud, it's there and that's, it's something we have to help our customers with. >>Okay, so just it's nuanced cuz complexity has other layers. What, what are those >>Layers? Sure. When we talk to our customers, they tell us complexity is one of their big themes. And specifically it's around data complexity. We talked about that growth and gravity of the data. We talk about multi-cloud complexity and we talk about multi-cloud sprawl. So multiple vendors, multiple contracts, multiple tool chains, and none of those work together in this, you know, multi-cloud world. Then that drives their security complexity. So we talk about that increased attack surface, but this really drives a lot of operational complexity for their teams. Think about we're a lack consistency through everything. So people, process, tools, all that stuff, which is really wasting time and money for our customers. >>So how does that affect the cyber strategies and the, I mean, I've often said the ciso now they have this shared responsibility model, they have to do that across multiple clouds. Every cloud has its own security policies and, and frameworks and syntax. So maybe you could double click on your perspective on that. >>Sure. I'd say the big, you know, the big challenge customers have seen, it's really inadequate cyber resiliency. And specifically they're feeling, feeling very exposed. And today as the world with cyber tax being more and more sophisticated, if something goes wrong, it is a real challenge for them to get back up and running quickly. And that's why this is such a, a big topic for CEOs and businesses around the world. >>You know, it's funny, I said this in my open, I, I think that prior to the pandemic businesses were optimized for efficiency and now they're like, Wow, we have to actually put some headroom into the system to be more resilient. You know, I you hearing >>That? Yeah, we absolutely are. I mean, the customers really, they're asking us for help, right? It's one of the big things we're learning and hearing from them. And it's really about three things, one's about simplifying it, two, it's really helping them to extract more value from their data. And then the third big, big piece is ensuring their data is protected and recoverable regardless of where it is going back to that data gravity and that very, you know, the multicloud world just recently, I don't know if you've seen it, but the global data protected, excuse me, the global data protection index gdp. >>I, Yes. Jesus. Not to be confused with gdpr, >>Actually that was released today and confirms everything we just talked about around customer challenges, but also it highlights an importance of having a very cyber, a robust cyber resilient data protection strategy. >>Yeah, I haven't seen the latest, but I, I want to dig into it. I think this is, you've done this many, many years in a row. I like to look at the, the, the time series and see how things have changed. All right. At, at a high level, Jeff, can you kind of address why Dell and from your point of view is best suited? >>Sure. So we believe there's a better way or a better approach on how to handle this. We think Dell is uniquely positioned to help our customers as a one stop shop, if you will, for that cyber resilient multi-cloud data protection solution in needs. We take a modern, a simple and resilient approach, >>But what does that mean? What, what do you mean by modern? >>Sure. So modern, we talk about our software defined architecture, right? It's really designed to meet the needs not only of today, but really into the future. And we protect data across any cloud in any workload. So we have a proven track record doing this today. We have more than 1700 customers that trust us to protect them more than 14 exabytes of their data in the cloud today. >>Okay, so you said modern, simple and resilient. What, what do you mean by simple? Sure. >>We wanna provide simplicity everywhere, going back to helping with the complexity challenge, and that's from deployment to consumption to management and support. So our offers will deploy in minutes. They are easy to operate and use, and we support flexible consumption models for whatever the customer may desire. So traditional subscription or as a service. >>And when you, when you talk about resilient, I mean, I, I put forth that premise, but it's hard because people say, Well, that's gonna gonna cost us more. Well, it may, but you're gonna also reduce your, your risk. So how, what's your point of view on resilience? >>Yeah, I think it's, it's something all customers need. So we're gonna be providing a comprehensive and resilient portfolio of cyber solutions that are secured by design. We have some ver some unique capabilities in a combination of things like built in amenability, physical and logical isolation. We have intelligence built in with AI par recovery and just one, I guess fun fact for everybody is we have our cyber vault is the only solution in the industry that is endorsed by Sheltered Harbor that meets all the needs of the financial sector. >>So it's interesting when you think about the, the NIST framework for cyber security, it's all about about layers. You're sort of bringing that now to, to data protection, correct? Yeah. All right. In a minute we're gonna come back with Travis and dig into the news. We're gonna take a short break. Keep it right there. Okay. We're back with Jeff and Travis Vehill to dig deeper into the news. Guys, again, good to see you. Travis, if you could, maybe you, before we get into the news, can you set the business context for us? What's going on out there? >>Yeah, thanks for that question, Dave. To set a little bit of the context, when you look at the data protection market, Dell has been a leader in providing solutions to customers for going on nearly two decades now. We have tens of thousands of people using our appliances. We have multiple thousands of people using our latest modern simple power protect data managers software. And as Jeff mentioned, we have, you know, 1700 customers protecting 14 exabytes of data in the public clouds today. And that foundation gives us a unique vantage point. We talked to a lot of customers and they're really telling us three things. They want simple solutions, they want us to help them modernize and they want us to add as the highest priority, maintain that high degree of resiliency that they expect from our data protection solutions. So tho that's the backdrop to the news today. And, and as we go through the news, I think you'll, you'll agree that each of these announcements deliver on those pillars. And in particular today we're announcing the Power Protect data manager appliance. We are announcing power protect cyber recovery enhancements, and we are announcing enhancements to our Apex data storage >>Services. Okay, so three pieces. Let's, let's dig to that. It's interesting appliance, everybody wants software, but then you talk to customers and they're like, Well, we actually want appliances because we just wanna put it in and it works, right? Performs great. So, so what do we need to know about the appliance? What's the news there? Well, >>You know, part of the reason I gave you some of those stats to begin with is that we have at this strong foundation of, of experience, but also intellectual property components that we've taken that have been battle tested in the market. And we've put them together in a new simple integrated appliance that really combines the best of the target appliance capabilities we have with that modern simple software. And we've integrated it from the, you know, sort of taking all of those pieces, putting them together in a simple, easy to use and easy to scale interface for customers. >>So the premise that I've been putting forth for, you know, months now, probably well, well over a year, is that, that that data protection is becoming an extension of your, your cybersecurity strategies. So I'm interested in your perspective on cyber recovery. You, you have specific news that you have there? >>Yeah, you know, we, we are, in addition to simplifying things via the, the appliance, we are providing solutions for customers no matter where they're deploying. And cyber recovery, especially when it comes to cloud deployments, is an increasing area of interest and deployment that we see with our customers. So what we're announcing today is that we're expanding our cyber recovery services to be available in Google Cloud with this announcement. It means we're available in all three of the major clouds and it really provides customers the flexibility to secure their data no matter if they're running, you know, on premises in a colo at the edge in the public cloud. And the other nice thing about this, this announcement is that you have the ability to use Google Cloud as a cyber recovery vault that really allows customers to isolate critical data and they can recover that critical data from the vault back to on-premises or from that vault back to running their cyber cyber protection or their data protection solutions in the public cloud. >>I always invoke my, my favorite Matt Baker here. It's not a zero sum game, but this is a perfect example where there's opportunities for a company like Dell to partner with the public cloud provider. You've got capabilities that don't exist there. You've got the on-prem capabilities. We could talk about edge all day, but that's a different topic. Okay, so Mike, my other question Travis, is how does this all fit into Apex? We hear a lot about Apex as a service, it's sort of the new hot thing. What's happening there? What's the news around Apex? >>Yeah, we, we've seen incredible momentum with our Apex solutions since we introduced data protection options into them earlier this year. And we're really building on that momentum with this announcement being, you know, providing solutions that allow customers to consume flexibly. And so what we're announcing specifically is that we're expanding Apex data storage services to include a data protection option. And it's like with all Apex offers, it's a pay as you go solution really streamlines the process of customers purchasing, deploying, maintaining and managing their backup software. All a customer really needs to do is, you know, specify their base capacity, they specify their performance tier, they tell us do they want a a one year term or a three year term and we take it from there. We, we get them up and running so they can start deploying and consuming flexibly. And it's, as with many of our Apex solutions, it's a simple user experience all exposed through a unified Apex console. >>Okay. So it's you keeping it simple, like I think large, medium, small, you know, we hear a lot about t-shirt sizes. I I'm a big fan of that cuz you guys should be smart enough to figure out, you know, based on my workload, what I, what I need, how different is this? I wonder if you guys could, could, could address this. Jeff, maybe you can, >>You can start. Sure. I'll start and then pitch me, you know, Travis, you you jump in when I screw up here. So, awesome. So first I'd say we offer innovative multi-cloud data protection solutions. We provide that deliver performance, efficiency and scale that our customers demand and require. We support as Travis at all the major public clouds. We have a broad ecosystem of workload support and I guess the, the great news is we're up to 80% more cost effective than any of the competition. >>80%. 80%, That's a big number, right. Travis, what's your point of view on this? Yeah, >>I, I think number one, end to end data protection. We, we are that one stop shop that I talked about. Whether it's a simplified appliance, whether it's deployed in the cloud, whether it's at the edge, whether it's integrated appliances, target appliances, software, we have solutions that span the gamut as a service. I mentioned the Apex solution as well. So really we can, we can provide solutions that help support customers and protect them, any workload, any cloud, anywhere that data lives edge core to cloud. The other thing that we hear as a, as a, a big differentiator for Dell and, and Jeff touched on on this a little bit earlier, is our intelligent cyber resiliency. We have a unique combination in, in the market where we can offer immutability or protection against deletion as, as sort of that first line of defense. But we can also offer a second level of defense, which is isolation, talking, talking about data vaults or cyber vaults and cyber recovery. And the, at more importantly, the intelligence that goes around that vault. It can look at detecting cyber attacks, it can help customers speed time to recovery and really provides AI and ML to help early diagnosis of a cyber re attack and fast recovery should a cyber attack occur. And, and you know, if you look at customer adoption of that solution specifically in the clouds, we have over 1300 customers utilizing power protect cyber recovery. >>So I think it's fair to say that your, I mean your portfolio has obvious been a big differentiator whenever I talk to, you know, your finance team, Michael Dell, et cetera, that end to end capability that that, that your ability to manage throughout the supply chain. We actually just did a a, an event recently with you guys where you went into what you're doing to make infrastructure trusted. And so my take on that is you, in a lot of respects, you're shifting, you know, the client's burden to your r and d now they have a lot of work to do, so it's, it's not like they can go home and just relax, but, but that's a key part of the partnership that I see. Jeff, I wonder if you could give us the, the, the final thoughts. >>Sure. Dell has a long history of being a trusted partner with it, right? So we have unmatched capabilities. Going back to your point, we have the broadest portfolio, we have, you know, we're a leader in every category that we participate in. We have a broad deep breadth of portfolio. We have scale, we have innovation that is just unmatched within data protection itself. We are the trusted market leader, no if and or bots, we're number one for both data protection software in appliances per idc. And we would just name for the 17th consecutive time the leader in the, the Gartner Magic Quadrant. So bottom line is customers can count on Dell. >>Yeah, and I think again, we're seeing the evolution of, of data protection. It's not like the last 10 years, it's really becoming an adjacency and really a key component of your cyber strategy. I think those two parts of the organization are coming together. So guys, really appreciate your time. Thanks for Thank you sir. Thanks Dave. Travis, good to see you. All right, in a moment I'm gonna come right back and summarize what we learned today, what actions you can take for your business. You're watching the future of multi-cloud data protection made possible by Dell and collaboration with the cube, your leader in enterprise and emerging tech coverage right back >>In our data driven world. Protecting data has never been more critical to guard against everything from cyber incidents to unplanned outages. You need a cyber resilient, multi-cloud data protection strategy. >>It's not a matter of if you're gonna get hacked, it's a matter of when. And I wanna know that I can recover and continue to recover each day. >>It is important to have a cyber security and a cyber resiliency plan in place because the threat of cyber attack are imminent. >>Power protects. Data manager from Dell Technologies helps deliver the data protection and security confidence you would expect from a trusted partner and market leader. >>We chose Power Protect Data Manager because we've been a strategic partner with Dell Technologies for roughly 20 years now. Our partnership with Dell Technologists has provided us with the ability to scale and grow as we've transitioned from 10 billion in assets to 20 billion. >>With Power Protect Data Manager, you can enjoy exceptional ease of use to increase your efficiency and reduce costs. >>Got installed it by myself, learned it by myself with very intuitive >>While restoring a machine with Power Protect Data Manager is fast. We can fully manage Power Protect through the center. We can recover a whole machine in seconds. >>Data Manager offers innovation such as Transparent snapshots to simplify virtual machine backups and it goes beyond backup and restore to provide valuable insights and to protected data workloads and VMs. >>In our previous environment, it would take anywhere from three to six hours at night to do a single backup of each vm. Now we're backing up hourly and it takes two to three seconds with the transparent snapshots. >>With Power Protects Data Manager, you get the peace of mind knowing that your data is safe and available whenever you need it. >>Data is extremely important. We can't afford to lose any data. We need things just to work. >>Start your journey to modern data protection with Dell Power Protect Data manager. Visit dell.com/power Protect Data Manager. >>We put forth the premise in our introduction that the world's of data protection in cybersecurity must be more integrated. We said that data recovery strategies have to be built into security practices and procedures and by default this should include modern hardware and software. Now in addition to reviewing some of the challenges that customers face, which have been pretty well documented, we heard about new products that Dell Technologies is bringing to the marketplace that specifically address these customer concerns. There were three that we talked about today. First, the Power Protect Data Manager Appliance, which is an integrated system taking advantage of Dell's history in data protection, but adding new capabilities. And I want to come back to that in the moment. Second is Dell's Power Protect cyber recovery for Google Cloud platform. This rounds out the big three public cloud providers for Dell, which joins AWS and and Azure support. >>Now finally, Dell has made its target backup appliances available in Apex. You might recall earlier this year we saw the introduction from Dell of Apex backup services and then in May at Dell Technologies world, we heard about the introduction of Apex Cyber Recovery Services. And today Dell is making its most popular backup appliances available and Apex. Now I wanna come back to the Power Protect data manager appliance because it's a new integrated appliance. And I asked Dell off camera really what is so special about these new systems and what's really different from the competition because look, everyone offers some kind of integrated appliance. So I heard a number of items, Dell talked about simplicity and efficiency and containers and Kubernetes. So I kind of kept pushing and got to what I think is the heart of the matter in two really important areas. One is simplicity. >>Dell claims that customers can deploy the system in half the time relative to the competition. So we're talking minutes to deploy and of course that's gonna lead to much simpler management. And the second real difference I heard was backup and restore performance for VMware workloads. In particular, Dell has developed transparent snapshot capabilities to fundamentally change the way VMs are protected, which leads to faster backup and restores with less impact on virtual infrastructure. Dell believes this new development is unique in the market and claims that in its benchmarks the new appliance was able to back up 500 virtual machines in 47% less time compared to a leading competitor. Now this is based on Dell benchmarks, so hopefully these are things that you can explore in more detail with Dell to see if and how they apply to your business. So if you want more information, go to the data protectionPage@dell.com. You can find that at dell.com/data protection. And all the content here and other videos are available on demand@thecube.net. Check out our series on the blueprint for trusted infrastructure, it's related and has some additional information. And go to silicon angle.com for all the news and analysis related to these and other announcements. This is Dave Valante. Thanks for watching the future of multi-cloud protection made possible by Dell in collaboration with the Cube, your leader in enterprise and emerging tech coverage.

>> Prior to the pandemic, organizations were largely optimized for efficiency as the best path to bottom line profits. Many CIOs tell theCUBE privately that they were caught off guard by the degree to which their businesses required greater resiliency beyond their somewhat cumbersome disaster recovery processes. And the lack of that business resilience has actually cost firms because they were unable to respond to changing market forces. And certainly, we've seen this dynamic with supply chain challenges. And there's a little doubt we're also seeing it in the area of cybersecurity generally, and data recovery specifically. Over the past 30 plus months, the rapid adoption of cloud to support remote workers and build in business resilience had the unintended consequences of expanding attack vectors, which brought an escalation of risk from cybercrime. While security in the public cloud is certainly world class, the result of multicloud has brought with it multiple shared responsibility models, multiple ways of implementing security policies across clouds and on-prem. And at the end of the day, more, not less, . But there's a positive side to this story. The good news is that public policy, industry collaboration and technology innovation is moving fast to accelerate data protection and cybersecurity strategies with a focus on modernizing infrastructure, securing the digital supply chain, and very importantly, simplifying the integration of data protection and cybersecurity. Today, there's heightened awareness that the world of data protection is not only an adjacency to, but is becoming a fundamental component of cybersecurity strategies. In particular, in order to build more resilience into a business, data protection people, technologies and processes must be more tightly coordinated with security operations. Hello, and welcome to "The Future of Multicloud Data Protection" made possible by Dell in collaboration with theCUBE. My name is Dave Vellante and I'll be your host today. In this segment, we welcome into theCUBE two senior executives from Dell who will share details on new technology announcements that directly address these challenges. Jeff Boudreau is the President and General Manager of Dell's Infrastructure Solutions Group, ISG, and he's going to share his perspectives on the market and the challenges he's hearing from customers. And we're going to ask Jeff to double click on the messages that Dell is putting into the marketplace and give us his detailed point of view on what it means for customers. Now, Jeff is going to be joined by Travis Vigil. Travis is the Senior Vice-President of Product Management for ISG at Dell Technologies, and he's going to give us details on the products that are being announced today and go into the hard news. Now, we're also going to challenge our guests to explain why Dell's approach is unique and different in the marketplace. Thanks for being with us. Let's get right into it. (upbeat music) We're here with Jeff Boudreau and Travis Vigil, and we're going to dig into the details about Dell's big data protection announcement. Guys, good to see you. Thanks for coming in. >> Good to see you. Thank you for having us. >> You're very welcome. Alright, let's start off Jeff, with the high level. You know, I'd like to talk about the customer, what challenges they're facing? You're talking to customers all the time. What are they telling you? >> Sure, as you know, we spend a lot of time with our customers, specifically listening, learning, understanding their use cases, their pain points within their specific environments. They tell us a lot. No surprise to any of us that data is a key theme that they talk about. It's one of their most important assets. They need to extract more value from that data to fuel their business models, their innovation engines, their competitive edge. So, they need to make sure that that data is accessible, it's secure and its recoverable, especially in today's world with the increased cyber attacks. >> Okay, so maybe we could get into some of those challenges. I mean, when you talk about things like data sprawl, what do you mean by that? What should people know? >> Sure, so for those big three themes, I'd say, you have data sprawl, which is the big one, which is all about the massive amounts of data. It's the growth of that data, which is growing at unprecedented rates. It's the gravity of that data and the reality of the multicloud sprawl. So stuff is just everywhere, right? Which increases that surface as attack space for cyber criminals. >> And by gravity, you mean the data's there and people don't want to move it. >> It's everywhere, right? And so when it lands someplace, think Edge, Core or Cloud, it's there. And it's something we have to help our customers with. >> Okay, so it's nuanced 'cause complexity has other layers. What are those layers? >> Sure. When we talk to our customers, they tell us complexity is one of their big themes. And specifically it's around data complexity. We talked about that growth and gravity of the data. We talk about multicloud complexity and we talk about multicloud sprawl. So multiple vendors, multiple contracts, multiple tool chains, and none of those work together in this multicloud world. Then that drives their security complexity. So, we talk about that increased attack surface. But this really drives a lot of operational complexity for their teams. Think about we're lacking consistency through everything. So people, process, tools, all that stuff, which is really wasting time and money for our customers. >> So, how does that affect the cyber strategies and the, I mean, I've often said the Cisco, now they have this shared responsibility model. They have to do that across multiple clouds. Every cloud has its own security policies and frameworks and syntax. So, maybe you could double click on your perspective on that. >> Sure. I'd say the big challenge customers have seen, it's really inadequate cyber resiliency and specifically, they're feeling very exposed. And today as the world with cyber attacks being more and more sophisticated, if something goes wrong, it is a real challenge for them to get back up and running quickly. And that's why this is such a big topic for CEOs and businesses around the world. You know, it's funny. I said this in my open. I think that prior to the pandemic businesses were optimized for efficiency, and now they're like, "Wow, we have to actually put some headroom into the system to be more resilient." You know, are you hearing that? >> Yeah, we absolutely are. I mean, the customers really, they're asking us for help, right? It's one of the big things we're learning and hearing from them. And it's really about three things. One's about simplifying IT. Two, it's really helping them to extract more value from their data. And then the third big piece is ensuring their data is protected and recoverable regardless of where it is going back to that data gravity and that very, you know, the multicloud world. Just recently, I don't know if you've seen it, but the Global Data Protected, excuse me, the Global Data Protection Index. >> GDPI. >> Yes. Jesus. >> Not to be confused with GDPR. >> Actually, that was released today and confirms everything we just talked about around customer challenges. But also it highlights at an importance of having a very cyber, a robust cyber resilient data protection strategy. >> Yeah, I haven't seen the latest, but I want to dig into it. I think this, I've done this many, many years in a row. I'd like to look at the time series and see how things have changed. All right. At a high level, Jeff, can you kind of address why Dell, from your point of view is best suited? >> Sure. So, we believe there's a better way or a better approach on how to handle this. We think Dell is uniquely positioned to help our customers as a one stop shop, if you will, for that cyber resilient multicloud data protection solution and needs. We take a modern, a simple and resilient approach. >> What does that mean? What do you mean by modern? >> Sure. So modern, we talk about our software defined architecture. Right? It's really designed to meet the needs not only of today, but really into the future. And we protect data across any cloud and any workload. So, we have a proven track record doing this today. We have more than 1,700 customers that trust us to protect more than 14 exabytes of their data in the cloud today. >> Okay, so you said modern, simple and resilient. What do you mean by simple? >> Sure. We want to provide simplicity everywhere, going back to helping with the complexity challenge. And that's from deployment to consumption, to management and support. So, our offers will deploy in minutes. They are easy to operate and use, and we support flexible consumption models for whatever the customer may desire. So, traditional subscription or as a service. >> And when you talk about resilient, I mean, I put forth that premise, but it's hard because people say, "Well, that's going to cost us more. Well, it may, but you're going to also reduce your risk." So, what's your point of view on resilience? >> Yeah, I think it's something all customers need. So, we're going to be providing a comprehensive and resilient portfolio of cyber solutions that are secure by design. And we have some unique capabilities and a combination of things like built in immutability, physical and logical isolation. We have intelligence built in with AI part recovery. And just one, I guess fun fact for everybody is we have, our cyber vault is the only solution in the industry that is endorsed by Sheltered Harbor that meets all the needs of the financial sector. >> So it's interesting when you think about the NIST framework for cybersecurity. It's all about about layers. You're sort of bringing that now to data protection. >> Jeff: Correct. Yeah. >> All right. In a minute, we're going to come back with Travis and dig into the news. We're going to take a short break. Keep it right there. (upbeat music) (upbeat adventurous music) Okay, we're back with Jeff and Travis Vigil to dig deeper into the news. Guys, again, good to see you. Travis, if you could, maybe you, before we get into the news, can you set the business context for us? What's going on out there? >> Yeah. Thanks for that question, Dave. To set a little bit of the context, when you look at the data protection market, Dell has been a leader in providing solutions to customers for going on nearly two decades now. We have tens of thousands of people using our appliances. We have multiple thousands of people using our latest modern, simple PowerProtect Data Manager Software. And as Jeff mentioned, we have, 1,700 customers protecting 14 exabytes of data in the public clouds today. And that foundation gives us a unique vantage point. We talked to a lot of customers and they're really telling us three things. They want simple solutions. They want us to help them modernize. And they want us to add as the highest priority, maintain that high degree of resiliency that they expect from our data protection solutions. So, that's the backdrop to the news today. And as we go through the news, I think you'll agree that each of these announcements deliver on those pillars. And in particular, today we're announcing the PowerProtect Data Manager Appliance. We are announcing PowerProtect Cyber Recovery Enhancements, and we are announcing enhancements to our APEX Data Storage Services. >> Okay, so three pieces. Let's dig to that. It's interesting, appliance, everybody wants software, but then you talk to customers and they're like, "Well, we actually want appliances because we just want to put it in and it works." >> Travis: (laughs) Right. >> It performs great. So, what do we need to know about the appliance? What's the news there? >> Well, you know, part of the reason I gave you some of those stats to begin with is that we have this strong foundation of experience, but also intellectual property components that we've taken that have been battle tested in the market. And we've put them together in a new simple, integrated appliance that really combines the best of the target appliance capabilities we have with that modern, simple software. And we've integrated it from the, you know, sort of taking all of those pieces, putting them together in a simple, easy to use and easy to scale interface for customers. >> So, the premise that I've been putting forth for months now, probably well over a year, is that data protection is becoming an extension of your cybersecurity strategies. So, I'm interested in your perspective on cyber recovery. Your specific news that you have there. >> Yeah, you know, we are in addition to simplifying things via the appliance, we are providing solutions for customers no matter where they're deploying. And cyber recovery, especially when it comes to cloud deployments, is an increasing area of interest and deployment that we see with our customers. So, what we're announcing today is that we're expanding our cyber recovery services to be available in Google Cloud. With this announcement, it means we're available in all three of the major clouds and it really provides customers the flexibility to secure their data no matter if they're running on-premises, in Acolo, at the Edge, in the public cloud. And the other nice thing about this announcement is that you have the ability to use Google Cloud as a cyber recovery vault that really allows customers to isolate critical data and they can recover that critical data from the vault back to on-premises or from that vault back to running their cyber protection or their data protection solutions in the public cloud. >> I always invoke my favorite Matt Baker here. "It's not a zero sum game", but this is a perfect example where there's opportunities for a company like Dell to partner with the public cloud provider. You've got capabilities that don't exist there. You've got the on-prem capabilities. We could talk about Edge all day, but that's a different topic. Okay, so my other question Travis, is how does this all fit into APEX? We hear a lot about APEX as a service. It's sort of the new hot thing. What's happening there? What's the news around APEX? >> Yeah, we've seen incredible momentum with our APEX solutions since we introduced data protection options into them earlier this year. And we're really building on that momentum with this announcement being providing solutions that allow customers to consume flexibly. And so, what we're announcing specifically is that we're expanding APEX Data Storage Services to include a data protection option. And it's like with all APEX offers, it's a pay-as-you-go solution. Really streamlines the process of customers purchasing, deploying, maintaining and managing their backup software. All a customer really needs to do is specify their base capacity. They specify their performance tier. They tell us do they want a one year term or a three year term and we take it from there. We get them up and running so they can start deploying and consuming flexibly. And as with many of our APEX solutions, it's a simple user experience all exposed through a unified APEX Console. >> Okay, so it's, you're keeping it simple, like I think large, medium, small. You know, we hear a lot about T-shirt sizes. I'm a big fan of that 'cause you guys should be smart enough to figure out, you know, based on my workload, what I need. How different is this? I wonder if you guys could address this. Jeff, maybe you can start. >> Sure, I'll start and then- >> Pitch me. >> You know, Travis, you jump in when I screw up here. >> Awesome. >> So, first I'd say we offer innovative multicloud data protection solutions. We provide that deliver performance, efficiency and scale that our customers demand and require. We support as Travis said, all the major public clouds. We have a broad ecosystem of workload support and I guess the great news is we're up to 80% more cost effective than any of the competition. >> Dave: 80%? >> 80% >> Hey, that's a big number. All right, Travis, what's your point of view on this? >> Yeah, I think number one, end-to-end data protection. We are that one stop shop that I talked about, whether it's a simplified appliance, whether it's deployed in the cloud, whether it's at the Edge, whether it's integrated appliances, target appliances, software. We have solutions that span the gamut as a service. I mentioned the APEX Solution as well. So really, we can provide solutions that help support customers and protect them, any workload, any cloud, anywhere that data lives. Edge, Core to Cloud. The other thing that we hear as a big differentiator for Dell, and Jeff touched on on this a little bit earlier, is our Intelligent Cyber Resiliency. We have a unique combination in the market where we can offer immutability or protection against deletion as sort of that first line of defense. But we can also offer a second level of defense, which is isolation, talking about data vaults or cyber vaults and cyber recovery. And more importantly, the intelligence that goes around that vault. It can look at detecting cyber attacks. It can help customers speed time to recovery. And really provides AI and ML to help early diagnosis of a cyber attack and fast recovery should a cyber attack occur. And if you look at customer adoption of that solution, specifically in the cloud, we have over 1300 customers utilizing PowerProtect Cyber Recovery. >> So, I think it's fair to say that your portfolio has obviously been a big differentiator. Whenever I talk to your finance team, Michael Dell, et cetera, that end-to-end capability, that your ability to manage throughout the supply chain. We actually just did an event recently with you guys where you went into what you're doing to make infrastructure trusted. And so my take on that is you, in a lot of respects, you're shifting the client's burden to your R&D. now they have a lot of work to do, so it's not like they can go home and just relax. But that's a key part of the partnership that I see. Jeff, I wonder if you could give us the final thoughts. >> Sure. Dell has a long history of being a trusted partner within IT, right? So, we have unmatched capabilities. Going back to your point, we have the broadest portfolio. We're a leader in every category that we participate in. We have a broad deep breadth of portfolio. We have scale. We have innovation that is just unmatched. Within data protection itself, we are the trusted market leader. No if, ands or buts. We're number one for both data protection software in appliances per IDC and we were just named for the 17th consecutive time the leader in the Gartner Magic Quadrant. So, bottom line is customers can count on Dell. >> Yeah, and I think again, we're seeing the evolution of data protection. It's not like the last 10 years. It's really becoming an adjacency and really, a key component of your cyber strategy. I think those two parts of the organization are coming together. So guys, really appreciate your time. Thanks for coming. >> Thank you, sir. >> Dave. >> Travis, good to see you. All right, in a moment I'm going to come right back and summarize what we learned today, what actions you can take for your business. You're watching "The Future of Multicloud Data Protection" made possible by Dell in collaboration with theCUBE, your leader in enterprise and emerging tech coverage. Right back. >> Advertiser: In our data-driven world, protecting data has never been more critical. To guard against everything from cyber incidents to unplanned outages, you need a cyber resilient multicloud data protection strategy. >> It's not a matter of if you're going to get hacked, it's a matter of when. And I want to know that I can recover and continue to recover each day. >> It is important to have a cyber security and a cyber resiliency plan in place because the threat of cyber attack are imminent. >> Advertiser: PowerProtect Data Manager from Dell Technologies helps deliver the data protection and security confidence you would expect from a trusted partner and market leader. >> We chose PowerProtect Data Manager because we've been a strategic partner with Dell Technologies for roughly 20 years now. Our partnership with Dell Technologies has provided us with the ability to scale and grow as we've transitioned from 10 billion in assets to 20 billion. >> Advertiser: With PowerProtect Data Manager, you can enjoy exceptional ease of use to increase your efficiency and reduce costs. >> I'd installed it by myself, learn it by myself. It was very intuitive. >> While restoring your machine with PowerProtect Data Manager is fast, we can fully manage PowerProtect through the center. We can recover a whole machine in seconds. >> Instructor: Data Manager offers innovation such as transparent snapshots to simplify virtual machine backups, and it goes beyond backup and restore to provide valuable insights into protected data, workloads and VMs. >> In our previous environment, it would take anywhere from three to six hours a night to do a single backup of each VM. Now, we're backing up hourly and it takes two to three seconds with the transparent snapshots. >> Advertiser: With PowerProtect's Data Manager, you get the peace of mind knowing that your data is safe and available whenever you need it. >> Data is extremely important. We can't afford to lose any data. We need things just to work. >> Advertiser: Start your journey to modern data protection with Dell PowerProtect's Data Manager. Visit dell.com/powerprotectdatamanager >> We put forth the premise in our introduction that the worlds of data protection in cybersecurity must be more integrated. We said that data recovery strategies have to be built into security practices and procedures and by default, this should include modern hardware and software. Now, in addition to reviewing some of the challenges that customers face, which have been pretty well documented, we heard about new products that Dell Technologies is bringing to the marketplace that specifically address these customer concerns. And there were three that we talked about today. First, the PowerProtect Data Manager Appliance, which is an integrated system taking advantage of Dell's history in data protection, but adding new capabilities. And I want to come back to that in a moment. Second is Dell's PowerProtect Cyber Recovery for Google Cloud platform. This rounds out the big three public cloud providers for Dell, which joins AWS and Azure support. Now finally, Dell has made its target backup appliances available in APEX. You might recall, earlier this year we saw the introduction from Dell of APEX Backup Services and then in May at Dell Technologies World, we heard about the introduction of APEX Cyber Recovery Services. And today, Dell is making its most popular backup appliances available in APEX. Now, I want to come back to the PowerProtect Data Manager Appliance because it's a new integrated appliance and I asked Dell off camera, "Really what is so special about these new systems and what's really different from the competition?" Because look, everyone offers some kind of integrated appliance. So, I heard a number of items. Dell talked about simplicity and efficiency and containers and Kubernetes. So, I kind of kept pushing and got to what I think is the heart of the matter in two really important areas. One is simplicity. Dell claims that customers can deploy the system in half the time relative to the competition. So, we're talking minutes to deploy, and of course that's going to lead to much simpler management. And the second real difference I heard was backup and restore performance for VMware workloads. In particular, Dell has developed transparent snapshot capabilities to fundamentally change the way VMs are protected, which leads to faster backup and restores with less impact on virtual infrastructure. Dell believes this new development is unique in the market and claims that in its benchmarks, the new appliance was able to back up 500 virtual machines in 47% less time compared to a leading competitor. Now, this is based on Dell benchmarks, so hopefully these are things that you can explore in more detail with Dell to see if and how they apply to your business. So if you want more information, go to the Data Protection Page at dell.com. You can find that at dell.com/dataprotection. And all the content here and other videos are available on demand at theCUBE.net. Check out our series on the blueprint for trusted infrastructure, it's related and has some additional information. And go to siliconangle.com for all the news and analysis related to these and other announcements. This is Dave Vellante. Thanks for watching "The Future of Multicloud Protection" made possible by Dell, in collaboration with theCUBE, your leader in enterprise and emerging tech coverage. (upbeat music)

(upbeat music) >> Hello, everyone. Welcome back to theCUBE's presentation of the AWS Startup Showcase. This is season two, episode four of the ongoing series covering the exciting startups from the AWS ecosystem. And talking about cybersecurity. I'm your host, John Furrier. Excited to have two great guests. Ed Casmer, founder and CEO of Cloud Storage Security, back CUBE alumni, and also James Johnson, AVP of Research and Development at iPipeline. Here to talk about cloud storage security antivirus on S3. James, thanks for joining us today. >> Thank you, John. >> Thank you. >> So the topic here is cloud security, storage security. Ed, we had a great CUBE conversation previously, earlier in the month. Companies are modernizing their apps and migrating the cloud. That's fact. Everyone kind of knows that. >> Yeah. >> Been there, done that. Clouds have the infrastructure, they got the OS, they got protection, but the end of the day, the companies are responsible and they're on the hook for their own security of their data. And this is becoming more permanent now that you have hybrid cloud, cloud operations, cloud native applications. This is the core focus right now in the next five years. This is what everyone's talking about. Architecture, how to build apps, workflows, team formation. Everything's being refactored around this. Can you talk about how organizations are adjusting and how they view their data security in light of how applications are being built and specifically around the goodness of say S3? >> Yep, absolutely. Thank you for that. So we've seen S3 grow 20,000% over the last 10 years. And that's primarily because companies like James with iPipeline are delivering solutions that are leveraging this object storage more and above the others. When we look at protection, we typically fall into a couple of categories. The first one is, we have folks that are worried about the access of the data. How are they dealing with it? And so they're looking at configuration aspects. But the big thing that we're seeing is that customers are blind to the fact that the data itself must also be protected and looked at. And so we find these customers who do come to the realization that it needs to happen, finding out, asking themselves, how do I solve for this? And so they need lightweight, cloud native built solutions to deliver that. >> So what's the blind spot? You mentioned there's a blind spot. They're kind of blind to that. What specifically are you seeing? >> Well so, when we get into these conversations, the first thing that we see with customers is I need to predict how I access it. This is everyone's conversation. Who are my users? How do they get into my data? How am I controlling that policy? Am I making sure there's no east-west traffic there, once I've blocked the north-south? But what we really find is that the data is the key packet of this whole process. It's what gets consumed by the downstream users. Whether that's an employee, a customer, a partner. And so it's really, the blind spot is the fact that we find most customers not looking at whether that data is safe to use. >> It's interesting. When you talk about that, I think about all the recent breaches and incidents. "Incidents," they call them. >> Yeah. >> They've really been around user configurations. S3 buckets not configured properly. >> Absolutely. >> And this brings up what you're saying, is that the users and the customers have to be responsible for the configurations, the encryption, the malware aspect of it. Don't just hope that AWS has the magic to do it. Is that kind of what you're getting at here? Is that the similar, am I correlating that properly? >> Absolutely. That's perfect. And we've seen it. We've had our own customers, luckily iPipeline's not one of them, that have actually infected their end users because they weren't looking at the data. >> And that's a huge issue. So James, let's get in, you're a customer partner. Talk about your relationship with these guys and what's it all about? >> Yeah, well, my pipeline is building a digital ecosystem for life insurance and wealth management industries to enable the sale of life insurance to under-insured and uninsured Americans, to make sure that they have the coverage that they need, should something happen. And our solutions have been around for many years. In a traditional data center type of an implementation. And we're in process now of migrating that to the cloud, moving it to AWS, in order to give our customers a better experience, a better resiliency, better reliability. And with that, we have to change the way that we approach file storage and how we approach scanning for vulnerabilities in those files that might come to us via feeds from third parties or that are uploaded directly by end users that come to us from a source that we don't control. So it was really necessary for us to identify a solution that both solved for these vulnerability scanning needs, as well as enabling us to leverage the capabilities that we get with other aspects of our move to the cloud and being able to automatically scale based on load, based on need, to ensure that we get the performance that our customers are looking for. >> So tell me about your journey to the cloud, migrating to the cloud and how you're using S3 specifically. What led you to determine the need for the cloud based AV solution? >> So when we looked to begin moving our applications to the cloud, one of the realizations that we had is that our approach to storing certain types of data was a bit archaic. We were storing binary files in a database, which is not the most efficient way to do things. And we were scanning them with the traditional antivirus engines that would've been scaled in traditional ways. So as our need grew, we would need to spin up additional instances of those engines to keep up with load. And we wanted a solution that was cloud native and would allow us to scan more dynamically without having to manage the underlying details of how many engines do I need to have running for a particular load at a particular time and being able to scan dynamically. And also being able to move that out of the application layer, being able to scan those files behind the scenes. So scanning in, when the file's been saved in S3, it allows us to scan and release the file once it's been deemed safe rather than blocking the user while they wait for that scan to take place. >> Awesome. Well, thanks for sharing that. I got to ask Ed, and James, same question next. It's, how does all this factor in to audits and self compliance? Because when you start getting into this level of sophistication, I'm sure it probably impacts reporting workflows. Can you guys share the impact on that piece of it? The reporting? >> Yeah. I'll start with a comment and James will have more applicable things to say. But we're seeing two things. One is, you don't want to be the vendor whose name is in the news for infecting your customer base. So that's number one. So you have to put something like this in place and figure that out. The second part is, we do hear that under SOC 2, under PCI, different aspects of it, there are scanning requirements on your data. Traditionally, we've looked at that as endpoint data and the data that you see in your on-prem world. It doesn't translate as directly to cloud data, but it's certainly applicable. And if you want to achieve SOC 2 or you want to achieve some of these other pieces, you have to be scanning your data as well. >> Furrier: James, what's your take? As practitioner, you're living it. >> Yeah, that's exactly right. There are a number of audits that we go through where this is a question that comes up both from a SOC perspective, as well as our individual customers who reach out and they want to know where we stand from a security perspective and a compliance perspective. And very often this is a question of how are you ensuring that data that is uploaded into the application is safe and doesn't contain any vulnerabilities. >> James, if you don't mind me asking, I have to kind of inquire because I can imagine that you have users on your system but also you have third parties, relationships. How does that impact this? What's the connection? >> That's a good question. We receive data from a number of different locations from our customers directly, from their users and from partners that we have as well as partners that our customers have. And as we ingest that data, from an implementation perspective, the way we've approached this, there's a minimal impact there in each one of those integrations. Because everything comes into the S3 bucket and is scanned before it is available for consumption or distribution. But this allows us to ensure that no matter where that data is coming from, that we are able to verify that it is safe before we allow it into our systems or allow it to continue on to another third party whether that's our customer or somebody else. >> Yeah, I don't mean to get in the weeds there, but it's one of those things where, this is what people are experiencing right now. Ed, we talked about this before. It's not just siloed data anymore. It's interactive data. It's third party data from multiple sources. This is a scanning requirement. >> Agreed. I find it interesting too. I think James brings it up. We've had it in previous conversations that not all data's created equal. Data that comes from third parties that you're not in control of, you feel like you have to scan. And other data you may generate internally. You don't have to be as compelled to scan that although it's a good idea, but you can, as long as you can sift through and determine which data is which and process it appropriately, then you're in good shape. >> Well, James, you're living the cloud security, storage security situation here. I got to ask you, if you zoom out and not get in the weeds and look at the board room or the management conversation. Tell me about how you guys view the data security problem. I mean, obviously it's important. So can you give us a level of how important it is for iPipeline and with your customers and where does this S3 piece fit in? I mean, when you guys look at this holistically, for data security, what's the view, what's the conversation like? >> Yeah. Well, data security is critical. As Ed mentioned a few minutes ago, you don't want to be the company that's in the news because some data was exposed. That's something that nobody has the appetite for. And so data security is first and foremost in everything that we do. And that's really where this solution came into play, in making sure that we had not only a solution but we had a solution that was the right fit for the technology that we're using. There are a number of options. Some of them have been around for a while. But this was focused on S3, which we were using to store these documents that are coming from many different sources. And we have to take all the precautions we can to ensure that something that is malicious doesn't make its way into our ecosystem or into our customers' ecosystems through us. >> What's the primary use case that you see the value here with these guys? What's the aha moment that you had? >> With the cloud storage security specifically, it goes beyond the security aspects of being able to scan for vulnerable files, which is, there are a number of options and they're one of those. But for us, the key was being able to scale dynamically without committing to a particular load whether that's under committing or overcommitting. As we move our applications from a traditional data center type of installation to AWS, we anticipated a lot of growth over time and being able to scale up very dynamically, literally moving a slider within the admin console, was key to us to be able to meet our customer's needs without overspending, by building up something that was dramatically larger than we needed in our initial rollout. >> Not a bad testimonial there, Ed. >> I mean, I agree. >> This really highlights the applications using S3 more in the file workflow for the application in real time. This is where you start to see the rise of ransomware other issues. And scale matters. Can you share your thoughts and reaction to what James just said? >> Yeah. I think it's critical. As the popularity of S3 has increased, so has the fact that it's an attack vector now. And people are going after it whether that's to plant bad malicious files, whether it's to replace code segments that are downloaded and used in other applications, it is a very critical piece. And when you look at scale and you look at the cloud native capability, there are lots of ways to solve it. You can dig a hole with a spoon, but a shovel works a lot better. And in this case, we take a simple example like James. They did a weekend migration, so they've got new data coming in all the time, but we did a massive migration 5,000 files a minute being ingested. And like he said, with a couple of clicks, scale up, process that over sustained period of time and then scale back down. So I've said it before, I said it on the previous one. We don't want to get in the way of someone's workflow. We want to help them secure their data and do it in a timely fashion that they can continue with their proper processing and their normal customer responses. >> Frictionless has to be key. I know you're in the marketplace with your antivirus for S3 on the AWS. People can just download it. So people are interested, go check it out. James, I got to ask you and maybe Ed can chime in over the top, but it seems so obvious. Data. Secure the data. Why is it so hard? Why isn't this so obvious? What's the problem? Why is it so difficult? Why are there so many different solutions? It just seems so obvious. You know, you got ransomware, you got injection of different malicious payloads. There's a ton of things going on around the data. Why is, this so obvious? Why isn't it solved? >> Well, I think there have been solutions available for a long time. But the challenge, the difficulty that I see, is that it is a moving target. As bad actors learn new vulnerabilities, new approaches and as new technology becomes available, that opens additional attack vectors. >> Yeah. >> That's the challenge, is keeping up on the changing world including keeping up on the new ways that people are finding to exploit vulnerabilities. >> And you got sensitive data at iPipeline. You do a lot of insurance, wealth management, all kinds of sensitive data, super valuable. This brings me up, reminds me of the Sony hack Ed, years ago. Companies are responsible for their own militia. I mean, cybersecurity is no government help for sure. I mean, companies are on the hook. As we mentioned earlier at the top of this interview, this really is highlighted that IT departments have to evolve to large scale cloud, cloud native applications, automation, AI machine learning all built in, to keep up at the scale. But also from a defense standpoint. I mean, James you're out there, you're in the front lines, you got to defend yourself basically, and you got to engineer it. >> A hundred percent. And just to go on top of what James was saying is, I think there, one of the big factors and we've seen this. There's skill shortages out there. There's also just a pure lack of understanding. When we look at Amazon S3 or object storage in general, it's not an executable file system. So people sort of assume that, oh, I'm safe. It's not executable. So I'm not worried about it traversing my storage network. And they also probably have the assumption that the cloud providers, Amazon is taking care of this for them. And so it's this aha moment. Like you mentioned earlier, that you start to think, oh it's not about where the data is sitting per se. It's about scanning it as close to the storage spot. So when it gets to the end user, it's safe and secure. And you can't rely on the end user's environment and system to be in place and up to date to handle it. So it's that really, that lack of understanding that drives some of these folks into this. But for a while, we'll walk into customers and they'll say the same thing you said, John. Why haven't I been doing this for so long? And it's because they didn't understand that it was such a risk. That's where that blind spot comes in. >> James, it's just a final note on your environment. What's your goals for the next year? How's things going over there on your side? How you look at the security posture? What's on your agenda for the next year? How are you guys looking at the next level? >> Yeah. Well, our goal as it relates to this is to continue to move our existing applications over to AWS to run natively there. Which includes moving more data into S3 and leveraging the cloud storage security solution to scan that and ensure that there are no vulnerabilities that are getting in. >> And the ingestion, is there like a bottlenecks log jams? How do you guys see that scaling up? I mean, what's the strategy there? Just add more S3? >> Well, S3 itself scales automatically for us and the cloud storage solution gives us leverage to pull to do that. As Ed mentioned, we ingested a large amount of data during our initial migration which created a bottleneck for us. As we were preparing to move our users over, we were able to make an adjustment in the admin console and spin up additional processes entirely behind the scenes and broke the log jam. So I don't see any immediate concerns there, being able to handle the load. >> The term cloud native and hyperscale native, cloud native, one cloud's hybrid. All these things are native. We have antivirus native coming soon. And I mean, this is what we're basically doing is making it native into the workflows. Security native. And soon there's going to be security clouds out there. We're starting to see the rise of these new solutions. Can you guys share any thoughts or vision around how you see the industry evolving and what's needed? What's working and what's needed? Ed, we'll start with you. What's your vision? >> So I think the notion of being able to look at and view the management plane and control that has been where we're at right now. That's what everyone seems to be doing and going after. I think there are niche plays coming up. Storage is one of them, but we're going to get to a point where storage is just a blanket term for where you put your stuff. I mean, it kind of already is that. But in AWS, it's going to be less about S3. Less about work docs, less about EVS. It's going to be just storage and you're going to need a solution that can span all of that to go along with where we're already at the management plane. We're going to keep growing the data plane. >> James, what's your vision for what's needed in the industry? What's the gaps, what's working, and where do you see things going? >> Yeah, well, I think on the security front specifically, Ed's probably a little bit better equipped to speak to them than I am since that his primary focus. But I see the need for just expanded solutions that are cloud native that fit and fit nicely with the Amazon technologies. Whether that comes from Amazon or other partners like Cloud Storage Security to fill those gaps. We are focused on the financial services and insurance industries. That's our niche. And we look to other partners like Ed to help be the experts in these areas. And so that's really what I'm looking for, is the experts that we can partner with that are going to help fill those gaps as they come up and as they change in the future. >> Well, James, I really appreciate you coming on, sharing your story and I'll give you the final word. Put a quick, spend a minute to talk about the company. I know Cloud Storage Security is an AWS partner with the security software competency and is one of I think 16 partners listed in the competency and the data category. So take a minute to explain what's going on with the company, where people can find more information, how they buy and consume the products. >> Okay. >> Put the plug in. >> Yeah, thank you for that. So we are a fast growing startup. We've been in business for two and a half years now. We have achieved our security competency as John indicated. We're one of 16 data protection security competent ISV vendors globally. And our goal is to expand and grow a platform that spans all storage types that you're going to be dealing with and answer basic questions. What do I have and where is it? Is it safe to use? And am I in proper control of it? Am I being alerted appropriate? So we're building this storage security platform, very laser focused on the storage aspect of it. And if people want to find out more information, you're more than welcome to go and try the software out on Amazon marketplace. That's basically where we do most of our transacting. So find it there. Start of free trial. Reach out to us directly from our website. We are happy to help you in any way that you need it. Whether that's storage assessments, figuring out what data is important to you and how to protect it. >> All right, Ed. Thank you so much. Ed Casmer, founder and CEO of Cloud Storage Security. And of course James Johnson, AVP of Research and Development, iPipeline customer. Gentlemen, thank you for sharing your story and featuring the company and the value proposition, certainly needed. This is season two, episode four. Thanks for joining us. Appreciate it. >> Casmer: Thanks John. >> Okay. I'm John Furrier. That is a wrap for this segment of the cybersecurity season two, episode four. The ongoing series covering the exciting startups from Amazon's ecosystem. Thanks for watching. (upbeat music)

(upbeat music) >> Welcome back to theCUBE's coverage of VEEMON 2022. We're here at the Aria in Las Vegas. Dave Vellante with David Nicholson, my co-host for the week, two days at wall to wall coverage. Jason Buffington is here, JBuff, who does some amazing work for VEEAM, former Analyst from the Enterprise Strategy Group. So he's got a real appreciation for independence data, and we're going to dig into some data. You guys, I got to say, Jason, first of all, welcome back to theCUBE. It's great to see you again. >> Yeah, two and a half years, thanks for having me back. >> Yeah, that's right. (Jason laughs) Seems like a blur. >> No doubt. >> But so here's the thing as analysts, you can appreciate this, the trend is your friend, right? and everybody just inundates you with now, ransomware. It's the trend. So you get everybody's talking about the ransomware, cyber resiliency, immutability, air gaps, et cetera. Okay, great. Technology's there, it's kind of like the NFL, everybody kind of does the same thing. >> There's a lot of wonderful buzzwords in that sentence. >> Absolutely, but what you guys have done that's different is you brought in some big time thought leadership, with data and survey work which of course as an analyst we love, but you drive strategies off of this. So you got to, I'll set it up. You got a new study out that's pivoted off of February study of 3,600 organizations, and then you follow that up with a thousand organizations that actually got hit with ransomware. So tell us more about the study and the work that you've done there. >> Yeah, I got to say I have the best job ever. So I spent seven years as an analyst. And when I decided I didn't want to be an analyst anymore, I called VEEAM and said, I'd like to get in the fight and they let me in. But they let me do independent research on their behalf. So it's kind of like being an in-house counsel. I'm an in-house analyst. And for the beginning of this year, in February, we published a report called the Data Protection Trends Report. And it was over 3000 responses, right? 28 countries around the world looking at digital transformation, the effects of COVID, where are they are on BAS and DRS. But one of the new areas we wanted to look at was how pervasive is ransomware? How does that align with BCDR overall? So some of those just big thought questions that everyone's trying to solve for. And out of that, we said, "Wow, this is really worth double clicking." And so today, actually about an hour ago we published the Ransomware Trends Report and it's a thousand organizations all of which have all been survived. They all had a ransomware attack. One of the things I think I'm most proud of for VEEAM in this particular project, we use an independent research firm. So no one knows it's VEEAM that's asking the questions. We don't have any access to the respondents along the way. I wish we did, right? >> Yeah, I bet >> Go sell 'em back up software. But of the thousands 200 were CISOs, 400 were security professionals which we don't normally interact with, 200 backup admins, 200 IT ops, and the idea was, "Okay, you've all been through a really bad day. Tell us from your four different views, how did that go? What did you solve for? What did you learn? What are you moving forward with?" And so, yeah, some great learnings all around helping us understand how do we deliver solutions that meet their needs? >> I mean, there's just not enough time here to cover all this data. And I think I like about it is, like you said, it's a blind survey. You used an independent third party whom I know they're really good. And you guys are really honest about it. It's like, it was funny that the analyst called today for the analyst meeting when Danny was saying if 54% and Dave Russell was like, it's 52%, actually ended up being 53%. (Jason laughs) So, whereas many companies would say 75%. So anyway, what were some of the more striking findings of that study? Let's get into it a little bit. >> So a couple of the ones that were really startling for me, on average about one in four organizations say they have not been hit. But since we know that ransomware has a gestation for around 200 days from first intrusions, so when you have that attack, 25% may be wrong. That's 25% in best case. Another 16% said they only got hit once in the last year. And that means 60%, right on the money got hit more than once per year. And so when you think about it's like that school bully Once they take your lunch money once and they want lunch money, again, they just come right back again. Did you fix this hole? Did you fix that hole? Cool, payday. And so that was really, really scary. Once they get in, on average organizations said 47% of their production data was encrypted. Think about that. So, and we tested for, hey, was it in the, maybe it's just in the ROBO. So on the edge where the tech isn't as good, or maybe it's in the cloud because it's in a broad attack surface. Whatever it is, turns out, doesn't matter. >> So this isn't just nibbling around the edges. >> No. >> This is going straight to the heart of the enterprise. >> 47% of production data, regardless of where it's stored, data center ROBO or cloud, on average was encrypted. But what I thought was really interesting was when you look at the four personas, the security professional and the backup admin. The person responsible for prevention or mediation, they saw a much higher rate of infection than the CSOs and the IT pros, which I think the meta point there is the closer you are to the problem. the worst this is. 47% is bad. it's worse than that. As you get closer to it. >> The other thing that struck me is that a large proportion of, I think it was a third of the companies that paid ransom. >> Oh yeah. >> Weren't able to recover it. Maybe got the keys and it didn't work or maybe they never got the keys. >> That's crazy too. And I think one thing that a lot of folks, you watch the movies and stuff and you think, "Oh, I'm going to pay the Bitcoin. I'm going to get this magic incantation key and all of a sudden it's like it never happened. That is not how this works. And so yeah. So the question actually was did you pay and did it work right? And so 52%, just at half of organization said, yes. I paid and I was able to recover it. A third of folks, 27%. So a third of those that paid, they paid they cut the check, they did the ransom, whatever, and they still couldn't get back. Almost even money by the way. So 24% paid, but could not get back. 19% did not pay, but recovered from backup. VEEAM's whole job for all of 2022 and 23 needs to be invert that number and help the other 81% say, "No, I didn't pay I just recovered." >> Well, in just a huge number of cases they attacked the backup Corpus. >> Yes. >> I mean, that's was... >> 94% >> 94%? >> 94% of the time, one of the first intrusions is to attempt to get rid of the backup repository. And in two thirds of all cases the back repository is impacted. And so when I describe this, I talk about it this way. The ransomware thief, they're selling a product. They're selling your survivability as a product. And how do you increase the likelihood that you will buy what they're selling? Get rid of the life preserver. Get rid of their only other option 'cause then they got nothing left. So yeah, two thirds, the backup password goes away. That's why VEEAM is so important around cloud and disk and tape, immutable at every level. How we do what we do. >> So what's the answer here. We hear things like immutability. We hear terms like air gap. We heard, which we don't hear often, is orchestrated recovery and automated recovery. I wonder if you could get, I want to come back to... So, okay. So you're differentiating with some thought leadership, that's nice. >> Yep. >> Okay, good. Thank you. The industry thanks you for that free service. But how about product and practices? How does VEEAM differentiate in that regard? >> Sure. Now full disclosure. So when you download that report, for every five or six pages of research, the marketing department is allowed to put in one paragraph. It says, this is our answer. They call the VEEAM perspective. That's their rebuttal. To five pages of research, they get one paragraph, 250 word count and you're done. And so there is actually a commercial... >> We're here to buy here in. (chuckles) >> To the back of that. It's how we pay for the research. >> Everybody sells an onset. (laughs) >> All right. So let's talk about the tech that actually matters though, because there actually are some good insights there. Certainly the first one is immutability. So if you don't have a survivable repository you have no options. And so we provide air gaping, whether you are cloud based. So your favorite hyper-scale or one of the tens of thousands of cloud service providers that offer VEEAM products. So you can have, immutability at the cloud layer. You can certainly have immutability at the object layer on-prem or disk. We're happy to use all your favorite DDoS and then tape. It is hard to get more air-gaped and take the tape out drive, stick it on a shelf or stick it in a white van and have it shipped down the street. So, and the fact that we aren't dependent on any architecture, means choose your favorite cloud, choose your favorite disc, choose your favorite tape and we'll make all of 'em usable and defendable. So that's super key Number one. Super key number two there's three. >> So Platform agnostic essentially. >> Yeah. >> Cloud platform agenda, >> Any cloud, any physical, we work happily with everybody. Just here for your data. So, now you know you have at least a repository, which is not affectable. The next thing is you need to know, do you actually have recoverable data? And that's two different questions. >> How do you know? Right, I mean... >> You don't. So one of my colleagues, Chris Hoff, talks about how you can have this Nalgene bottle that makes sure that no water spills. Do you know that that's water? Is it vodka? Is it poison? You don't know. You just know that nothing's spilling out of it. That's an immutable repository. Then you got to know, can you actually restore the data? And so automating test restores every night, not just did the backup log work. Only 16% actually test their backups. That breaks my heart. That means 84% got it wrong. >> And that's because it just don't have the resource or sometimes testing is dangerous. >> It can be dangerous. It can also just be hard. I mean, how do you spend something up without breaking what's already live. So several years ago, VEEAM created the sandbox is what we call a data lab. And so we create a whole framework for you with a proxy that goes in you can stand up whatever you want. You can, if file exists, you can ping it, you can ODBC SQL, you can map the exchange. I mean, you can, did it actually come up. >> You can actually run water through the recovery pipes. >> Yes. >> And tweak it so that it actually works. >> Exactly. So that's the second thing. And only 16% of organizations do. >> Wow. >> And then the third thing is orchestration. So there's a lot of complexity that happens when you recover one workload. There is a stupid amount of complexity happens when you try cover a whole site or old system, or I don't know, 47% of your infrastructure. And so what can you do to orchestrate that to remediate that time? Those are the three things we found. >> So, and that orchestration piece, a number of customers that were in the survey were trying to recover manually. Which is a formula for failure. A number of, I think the largest percentage were scripts which I want you to explain why scripts are problematic. And then there was a portion that was actually doing it right. Maybe it was bigger, maybe it was a quarter that was doing orchestrated recovery. But talk about why scripts are not the right approach. >> So there were two numbers in there. So there was 16% test the ability to recover, 25% use orchestration as part of the recovery process. And so the problem where it is, is that okay, if I'm doing it manually, think about, okay, I've stood back up these databases. Now I have to reconnect the apps. Now I have to re IP. I mean, there's lots of stuff to stand up any given application. Scripts says, "Hey, I'm going to write those steps down." But we all know that, that IT and infrastructure is a living breathing thing. And so those scripts are good for about the day after you put the application in, and after that they start to gather dust pretty quick. The thing about orchestration is, if you only have a script, it's as frequently as you run the script that's all you know. But if you do a workflow, have it run the workflow every night, every week, every month. Test it the same way. That's why that's such a key to success. And for us that's VEEAM disaster recovery orchestra tour. That's a product that orchestrates all the stuff that VEEAM users know and love about our backend recovery engine. >> So imagine you're, you are an Excel user, you're using macros. And I got to go in here, click on that, doing this, sort of watching you and it repeats that, but then something changes. New data or new compliance issue, whatever... >> That got renamed directly. >> So you're going to have to go in and manually change that. How do you, what's the technology behind automated orchestration? What's the magic there? >> The magic is a product that we call orchestrator. And so it actually takes all of those steps and you actually define each step along the way. You define the IP addresses. You define the paths. You define where it's going to go. And then it runs the job in test mode every night, every week, whatever. And so if there's a problem with any step along the way, it gives you the report. Fix those things before you need it. That's the power of orchestrator. >> So what are you guys doing with this study? What can we expect? >> So the report came out today. In a couple weeks, we'll release regional versions of the same data. The reason that we survey at scale is because we want to know what's different in a PJ versus the Americas versus Europe and all those different personas. So we'll be releasing regional versions of the data along the way. And then we'll enable road shows and events and all the other stuff that happens and our partners get it so they can use it for consulting, et cetera. >> So you saw differences in persona. In terms of their perception, the closer you were to the problem, the more obvious it was, did you have enough end to discern its pearly? I know that's why you're due the drill downs but did you sense any preliminary data you can share on regions as West getting hit harder or? >> So attack rate's actually pretty consistent. Especially because so many criminals now use ransomware as a service. I mean, you're standing it up and you're spreading wide and you're seeing what hits. Where we actually saw pretty distinct geographic problems is the cloud is not of as available in all segments. Expertise around preventative measures and remediation is not available in all segments, in all regions. And so really geographic split and segment split and the lack of expertise in some of the more advanced technologies you want to use, that's really where things break down. Common attack plane, uncommon disadvantage in recovery. >> Great stuff. I want to dig in more. I probably have a few more questions if you don't mind, I can email you or give you a call. It's Jason Buffington. Thanks so much for coming on theCUBE. >> Thanks for having me. >> All right, keep it right there. You're watching theCUBE's live coverage of VEEAMON 2022. We're here in person in Las Vegas, huge hybrid audience. Keep it right there, be right back. (upbeat music)

(upbeat music) >> Hey, everyone. Welcome to theCUBE's coverage of the International Women's Showcase for 2022. I'm your host, Lisa Martin. I'm pleased to welcome Nancy Wong, the general manager of Data Protection and Governance at AWS to the program. Nancy, it's great to have you. >> Thanks so much for having me Lisa, and you know, I really hope that this is hopefully the last year that we'll be celebrating International Women's Day all virtually. >> I agree. I agree. Well, we're going in that right direction globally. So let's cross our fingers. Talk to me a little bit about your role at AWS and what you do there. >> Sure. So as a GM of AWS Data Protection and Governance, a lot of, we tackle quite a few problems that our biggest customers face, right? When they think about, "How do I manage my data?" Right. Especially in this digital world. And speaking of the pandemic, how much data has been generated by consumers, by devices, by systems, by servers? How do you protect all of that data? Right. Especially we hear about cyber crime, cyber attacks. Right. Data breaches. It's really important to make sure that all of our customers have a coherent strategy around not just management, right, but also protection and really how you govern your data. Right. And there's just so many awesome conversations that my team and I have had lately with CSOs or chief technology officers on this topic, as it evolves. >> Data protection is so critical. It's one of my favorite topics to talk about, cybersecurity as well. Talk to me about what it means though if we keep this at a bit of a different level to be an operator within the the big ecosystem that is AWS. >> Yeah. And that's actually one of the the favorite aspects of my role. Right. Which is, you know, I get to innovate every day on behalf of my customers. For example, I love having one-on-one dialogues. I love having architecture conversations where we brainstorm. Right. And so those type of conversations help inform how we deliver and develop products. And so in an operator role, right, for the the women in the audience today, is it really gives you that perspective into not just how, what type of products do you want to build that delight your customers but also from an engineering. Right. And a bottom line perspective of, well how do you make this happen? Right. How do you fund this? And how do you plan out your development milestones? >> What are, tell me a little bit about your background and then what makes women in technology such an important initiative for you to stand behind? >> Absolutely. So I'm so proud today to see that the number of women or the percentage of women enrolled at engineering curriculums just continue to rise. Right. And especially as someone who went through an engineering degree in her undergraduate studies, that was not always the case. Right. So oftentimes, you know, I would look around the classroom and be the only woman on the lab bench or only woman in a CS classroom. And so when you have roles in tech, specifically, that require an undergraduate degree in computer science or a degree in engineering, that helps to, or that only serves to really reduce the population of eligible candidates. Right. Who then, if you look at that pool of eligible candidates who then you can invest and accelerate through the career ladder to become leaders in tech, well that's where you may end up with a representation issue. Right. And that's why we have, for example, so few women leaders in tech that we can look up to as role models. And that's really the problem or the gap that I'm very passionate about solving. And also, Lisa, I'm really excited to tell you a little bit more about advancing women in tech, which is a 501c3 nonprofit organization that I started to tackle this exact problem. >> Talk to me about that, cause it's one of the things that you bring up is, you know, we always say when we're having conversations like this, we can't be what we can't see. We need to be able to see those female leaders. To your point, there aren't a ton in comparison to the male leaders. So talk to me about advancing women in technology, why you founded this, and what you guys are accomplishing. >> Absolutely. So it's been such a personal journey as well. Just starting this organization called Advancing Women In Tech because I started it in 2017. Right. So when I really was, you know, just starting out as a product manager, I was at another big tech company at the time. And what I really realized, right, is looking around you know, I had so many, for example, bosses, managers, peer leaders, who were really invested in growing me as a product manager and growing my tech and career. And this is right after I'd made the transition from the federal government into big tech. What that said though, looking around, there weren't that many women tech leaders that I could look up to, or get coffee, or just have a mentoring conversation. And quickly I realized, well, it's not so much that women can't do it. Right. It's the fact that we're not advancing enough women into leadership roles. And so really we have to look at why that is. Right. And we, you know, from a personal perspective, one contribution towards that angle is upskilling. Right. So if you think about what skills one needs as one climbs a career ladder, whether that's your first people management role, or your first manager manager's role, or obviously for bigger leaders when they start managing thousands, tens of thousands of individuals, well all of that requires different skills. And so learning those skills about how to manage people, how to motivate your teams effectively, super, super important. And of course on the other side, and one that I'm, you know, near to dear to me is that of mentorship and executive sponsorship because you can have all the skills in the world, right. And especially with digital learning and AWIT is very involved with Coursera and AWS in producing and making those resources readily available and accessible. Well, if you don't have those opportunities, if you don't have mentors and sponsors who are well to push you or give you a step ladder to those roles, well you're still not going to get there. Right. And so, that's why actually, if you look at the AWIT mission, it's really those two pillars working very closely together to help advance women into leadership roles. >> The idea of mentorship and sponsorship is so critical. And I think a lot of people don't understand the difference between a mentor and a sponsor. How do you define that difference and how do you bring them into the organization so that they can be mentors and sponsors? >> Yeah, absolutely. And there's, you know, these two terms are often used today so interchangeably that I do get a lot of questions around, well, what is the difference? Right. And how does, let's say a mentor become a sponsor? So, maybe just taking a few steps back, right. When you have let's say questions around compensation or, "Hey I have some job offers, which ones do I consider?" And you ask someone a question or advice, well that person's likely your mentor. Right? And typically a mentor is someone who you can ask those questions on a repeated basis. Who's very accessible to you. Well, a sponsor takes that a few steps forward in the sense that they are sponsoring you into a role or into a project or initiative that you on your own may not be able to achieve. And by doing so, I think what really differentiates a sponsor from a mentor is that the sponsor will actually put their own reputation on the line. Right. They're using their own political capital in order to make sure that you get into that role, you get into that room. Right. And that's why it's so key, for example, especially if you have that relationship already with a person who's your mentor, you're able to ask questions or advice from, to convert them into a sponsor so that you can accelerate your career. >> Great definition, description, and great recommendations for converting mentors to sponsors. You know, I only learned the difference about a mentor and a sponsor a few years ago at another women in tech event that I was hosting. And I thought, "It's brilliant. It makes perfect sense." We need more people to understand the difference, the synergies, and how to promote mentors to sponsors. Talk to me now about advancing women in tech plus the power of AWS. How are they helping this nonprofit to really accelerate? >> Sure. So from an organization perspective, right, there's many women, for example, across the the tech companies who are part of Advancing Women In Tech, obviously Amazon of course as an employee has a very large community within who's part of AWIT. But we also have members across the tech industry from startups to VC firms to of course, Google, Microsoft, and Netflix. You name it. With that said, you know, what AWS has done with AWIT is actually very special in the sense that if you go to the Coursera platform, coursera.org/awit you can see our two Coursera specializations. Four courses each that go through the real world product management fundamentals. Or the business side, the technical skills, and even interviewing for mid-career product management roles. And the second specialization, which I'm super excited to share today, is actually geared towards getting folks ramped up and prepared to successfully pass the Cloud Practitioner's Exam, which is one of the industry recognized standards about understanding the AWS Cloud and being functional in the AWS Cloud. This summer, of course, and I'm sharing kind of a sneak peek announcement that I'll be making tomorrow with the University of Pennsylvania, is that we're kicking off a program for the masters of CIS program, or the Computer Information Systems Master students, to actually go through this Coursera specialization, which is produced by AWIT, sponsored by AWS, and AWS Training and Certifications has so generously donated exam vouchers for these students so that they can then go on and be certified in the AWS Cloud. So that's one just really cool collaboration that we are doing between AWS and AWIT to get more qualified folks in the door in tech jobs, and hopefully at jobs in AWS. >> That's a great collaboration. What are some of the goals in terms of metrics, the number of women that you want to get into the program and complete the program? What are some of those on your radar? >> Absolutely. So one of the reasons, of course, that the Master's of CIS Program, the University of Pennsylvania caught my eye, not withstanding, I graduated from there, but also that just the statistics of women enrolled. Right. So what's really notable about this program is it's entirely online, which as a university creating a Master's degree fully online, well, it takes a ton of resources from the university, from the faculty. And what's really special about these students is that they're already full-time adult professionals, which means that they're working a full-time job, they might be taking care of family obligations, and they're still finding time to advance themselves, to acquire a Master's degree in CS. And best of all, 42% of these students are women. Right. And so that's a number that is multiples of what we're finding in engineering curriculums today. And so my theory is, well if you go to a student population that is over 40%, 42 to be exact percent women, and enable these women to be certified in AWS Cloud, to have direct interview prep and mentorship from AWS software development leaders, well, that greatly increases their chances of getting a full-time role, right, at AWS. Right. At which then we can help them advance their careers to further and further roles in software development. >> So is this curriculum also open to women who aren't currently in tech to be able to open the door for them to get into tech and STEM fields? >> Absolutely. And so in my bad and remiss in mentioning, which is students of this Master's in CS Program are actually students not from tech already. So they're not in a tech field. And they did not have a degree in CS or even engineering as part of their undergraduate studies. So it's truly folks who are outside of tech, that are 42% women, that we're getting into the tech industry with this collaboration between AWS, AWIT, and the University of Pennsylvania. >> That's outstanding to get them in from completely different fields into tech. >> Absolutely. >> How do you help women have the confidence to say, "I want to try this." Cause if we think about every company today is a tech company. It's a data company. It has to be to be competitive. You know, the pandemic taught us that everything we're able to do online and digitally, for example, but how do you help women get the confidence to say, "Okay, I'm going to go from a completely different field into tech." >> Absolutely. So if we, you know, define tech of course as big tech or, you know, now the main companies, right, I myself made that transition, which is why it is a topic near and dear to me because I can personally speak to my journey because I didn't start my career out in tech. Right. Yes. I studied engineering. But with that said, my first full-time job out of college was with the federal government because I wanted to go and build healthdata.gov, right, which gave folks a lot of access to the healthcare data, roles, right, that existed within the U.S. government and the CMS, NIH, you know, CDC, so on and so forth. But that was quite a big change from then taking a product management job at Google. Right. And so how did I make that change? Well, a lot of it came from, you know, the mentors that I had. Right. What I call my personal board of directors who gave me that confidence. And sure, I mean even today, I still have imposter syndrome where, you know, I think, "Am I good enough." Right. "Should I be leading this organization," right, "of data protection and governance." But I think what it boils down to is, you know, inner confidence. Right. And goes back to those two pillars of having the right skills and also the right mentors and sponsors who are willing to help sponsor you into those opportunities and help sponsor you to success. >> Absolutely. Great advice and recommendations. Thanks for sharing your background, Nancy, it's outstanding to see where you started to where you are now and also to what you're enabling for so many other females to get into tech with the AWIT program combined with AWS and UPenn. Exciting stuff. Can't wait to talk to you next year to see where you guys go from here. >> Absolutely Lisa. And what I'm really looking forward to sharing with you next year is the personal testimonials of other women who have gone through the AWIT, the AWS, the UPenn Program and have gotten their tech jobs and also promotions. >> That sounds like a great thing to look forward to. I'm looking forward to that. Nancy, thanks so much for your time and the insight that you shared. >> Thanks so much for having me, Lisa. >> My pleasure. For Nancy Wong, I'm Lisa Martin. You're watching theCUBE's coverage of the International Women's Showcase 2022. (upbeat music)

(innovative music) >> Welcome back to theCUBE's continuous coverage of AWS re:Invent 2021. My name is Dave Vellante, and we are running one of the industry's most important and largest hybrid tech events of the year. Hybrid as in physical, not a lot of that going on this year. But we're here with the AWS ecosystem, AWS, and special thanks to AMD for supporting this year's editorial coverage of the event. We've got two live sets, two remote studios, more than a hundred guests on the program. We're going really deep, as we enter the next decade of Cloud innovation. We're super excited to be joined by Danny Allan, who's the Chief Technology Officer at Veeam, and James Kirschner who's the Engineering Director for Amazon S3. Guys, great to see you. >> Great to see you as well, Dave. >> Thanks for having me. >> So let's kick things off. Veeam and AWS, you guys have been partnering for a long time. Danny, where's the focus at this point in time? What are customers telling you they want you to solve for? And then maybe James, you can weigh in on the problems that customers are facing, and the opportunities that they see ahead. But Danny, why don't you start us off? >> Sure. So we hear from our customers a lot that they certainly want the solutions that Veeam is bringing to market, in terms of data protection. But one of the things that we're hearing is they want to move to Cloud. And so there's a number of capabilities that they're asking us for help with. Things like S3, things like EC2, and RDS. And so over the last, I'll say four or five years, we've been doing more and more together with AWS in, I'll say, two big categories. One is, how do we help them send their data to the Cloud? And we've done that in a very significant way. We support obviously tiering data into S3, but not just S3. We support S3, and S3 Glacier, and S3 Glacier Deep Archive. And more importantly than ever, we do it with immutability because customers are asking for security. So a big category of what we're working on is making sure that we can store data and we can do it securely. Second big category that we get asked about is "Help us to protect the Cloud-Native Workloads." So they have workloads running in EC2 and RDS, and EFS, and EKS, and all these different services knowing Cloud-Native Data Protection. So we're very focused on solving those problems for our customers. >> You know, James, it's interesting. I was out at the 15th anniversary of S3 in Seattle, in September. I was talking to Mai-Lan. Remember we used to talk about gigabytes and terabytes, but things have changed quite dramatically, haven't they? What's your take on this topic? >> Well, they sure have. We've seen the exponential growth data worldwide and that's made managing backups more difficult than ever before. We're seeing traditional methods like tape libraries and secondary sites fall behind, and many organizations are moving more and more of their workloads to the Cloud. They're extending backup targets to the Cloud as well. AWS offers the most storage services, data transfer methods and networking options with unmatched durability, security and affordability. And customers who are moving their Veeam Backups to AWS, they get all those benefits with a cost-effective offsite storage platform. Providing physical separation from on-premises primary data with pay-as-you-go economics, no upfront fees or capital investments, and near zero overhead to manage. AWS and APM partners like Veeam are helping to build secure, efficient, cost-effective backup, and restore solutions using the products you know and trust with the scale and reliability of the AWS Cloud. >> So thank you for that. Danny, I remember I was way back in the old days, it was a VeeamON physical event. And I remember kicking around and seeing this company called Kasten. And I was really interested in like, "You protect the containers, aren't they ephemeral?" And we started to sort of chit-chat about how that's going to change and what their vision was. Well, back in 2020, you purchased Kasten, you formed the Veeam KBU- the Kubernetes Business Unit. What was the rationale behind that acquisition? And then James, I'm going to get you to talk a little bit about modern apps. But Danny, start with the rationale behind the Kasten acquisition. >> Well, one of the things that we certainly believe is that the next generation of infrastructure is going to be based on containers, and there's a whole number of reasons for that. Things like scalability and portability. And there's a number of significant value-adds. So back in October of last year in 2020, as you mentioned, we acquired Kasten. And since that time we've been working through Kasten and from Veeam to add more capabilities and services around AWS. For example, we supported the Bottlerocket launch they just did and actually EKS anywhere. And so we're very focused on making sure that our customers can protect their data no matter whether it's a Kubernetes cluster, or whether it's on-premises in a data center, or if it's running up in the Cloud in EC2. We give this consistent data management experience and including, of course, the next generation of infrastructure that we believe will be based on containers. >> Yeah. You know, James, I've always noted to our audience that, "Hey AWS, they provide rich set of primitives and API's that ISV's like Veeam can take advantage of it." But I wonder if you could talk about your perspective, maybe what you're seeing in the ecosystem, maybe comment on what Veeam's doing. Specifically containers, app modernization in the Cloud, the evolution of S3 to support all these trends. >> Yeah. Well, it's been great to see Veeam expands for more and more AWS services to help joint customers protect their data. Especially since Veeam stores their data in Amazon S3 storage classes. And over the last 15 years, S3 has helped companies around the world optimize their work, so I'd be happy to share some insights into that with you today. When you think about S3 well, you can find virtually every use case across all industries running on S3. That ranges from backup, to (indistinct) data, to machine learning models, the list goes on and on. And one of the reasons is because S3 provides industry leading scalability, availability, durability, security, and performance. Those are characteristics customers want. To give you some examples, S3 stores exabytes the data across millions of hard drives, trillions of objects around the world and regularly peaks at millions of requests per second. S3 can process in a single region over 60 terabytes a second. So in summary, it's a very powerful storage offering. >> Yeah, indeed. So you guys always talking about, you know, working backwards, the customer centricity. I think frankly that AWS sort of change the culture of the entire industry. So, let's talk about customers. Danny do you have an example of a joint customer? Maybe how you're partnering with AWS to try to address some of the challenges in data protection. What are customers is seeing today? >> Well, we're certainly seeing that migration towards the Cloud as James alluded today. And actually, if we're talking about Kubernetes, actually there's a customer that I know of right now, Leidos. They're a fortune 500 Information Technology Company. They deal in the engineering and technology services space, and focus on highly regulated industry. Things like defense and intelligence in the civil space. And healthcare in these very regulated industries. Anyway, they decided to make a big investment in continuous integration, continuous development. There's a segment of the industry called portable DevSecOps, and they wanted to build infrastructure as code that they could deploy services, not in days or weeks or months, but they literally wanted to deploy their services in hours. And so they came to us, and with Kasten K10 actually around Kubernetes, they created a service that could enable them to do that. So they could be fully compliant, and they could deliver the services in, like I say, hours, not days or months. And they did that all while delivering the same security that they need in a cost-effective way. So it's been a great partnership, and that's just one example. We see these all the time, customers who want to combine the power of Kubernetes with the scale of the Cloud from AWS, with the data protection that comes from Veeam. >> Yes, so James, you know at AWS you don't get dinner if you don't have a customer example. So maybe you could share one with us. >> Yeah. We do love working backwards from customers and Danny, I loved hearing that story. One customer leveraging Veeam and AWS is Maritz. Maritz provides business performance solutions that connect people to results, ensuring brands deliver on their customer promises and drive growth. Recently Maritz moved over a thousand VM's and petabytes of data into AWS, using Veeam. Veeam Backup for AWS enables Maritz to protect their Amazon EC2 instances with the backup of the data in the Amazon S3 for highly available, cost-effective, long-term storage. >> You know, one of the hallmarks of Cloud is strong ecosystem. I see a lot of companies doing sort of their own version of Cloud. I always ask "What's the partner ecosystem look like?" Because that is a fundamental requirement, in my view anyway, and attribute. And so, a big part of that, Danny, is channel partners. And you have a 100 percent channel model. And I wonder if we could talk about your strategy in that regard. Why is it important to be all channel? How to consulting partners fit into the strategy? And then James, I'm going to ask you what's the fit with the AWS ecosystem. But Danny, let's start with you. >> Sure, so one of the things that we've learned, we're 15 years old as well, actually. I think we're about two months older, or younger I should say than AWS. I think their birthday was in August, ours was in October. But over that 15 years, we've learned that our customers enjoy the services, and support, and expertise that comes from the channel. And so we've always been a 100 percent channel company. And so one of the things that we've done with AWS is to make sure that our customers can purchase both how and when they want through the AWS marketplace. They have a program called Consulting Partners Private Agreements, or CPPO, I think is what it's known as. And that allows our customers to consume through the channel, but with the terms and bill that they associate with AWS. And so it's a new route-to-market for us, but we continue to partner with AWS in the channel programs as well. >> Yeah. The marketplace is really impressive. James, I wonder if you could maybe add in a little bit. >> Yeah. I think Danny said it well, AWS marketplace is a sales channel for ISV's and consulting partners. It lets them sell their solutions to AWS customers. And we focus on making it really easy for customers to find, buy, deploy, and manage software solutions, including software as a service in just a matter of minutes. >> Danny, you mentioned you're 15 years old. The first time I mean, the name Veeam. The brilliance of tying it to virtualization and VMware. I was at a VMUG when I first met you guys and saw your ascendancy tied to virtualization. And now you're obviously leaning heavily into the Cloud. You and I have talked a lot about the difference between just wrapping your stack in a container and hosting it in the Cloud versus actually taking advantage of Cloud-Native Services to drive further innovation. So my question to you is, where does Veeam fit on that spectrum, and specifically what Cloud-Native Services are you leveraging on AWS? And maybe what have been some outcomes of those efforts, if in fact that's what you're doing? And then James, I have a follow-up for you. >> Sure. So the, the outcomes clearly are just more success, more scale, more security. All the things that James is alluding to, that's true for Veeam it's true for our customers. And so if you look at the Cloud-Native capabilities that we protect today, certainly it began with EC2. So we run things in the Cloud in EC2, and we wanted to protect that. But we've gone well beyond that today, we protect RDS, we protect EFS- Elastic File Services. We talked about EKS- Elastic Kubernetes Services, ECS. So there's a number of these different services that we protect, and we're going to continue to expand on that. But the interesting thing is in all of these, Dave, when we do data protection, we're sending it to S3, and we're doing all of that management, and tiering, and security that our customers know and love and expect from Veeam. And so you'll continue to see these types of capabilities coming from Veeam as we go forward. >> Thank you for that. So James, as we know S3- very first service offered in 2006 on the AWS' Cloud. As I said, theCUBE was out in Seattle, September. It was a great, you know, a little semi-hybrid event. But so over the decade and a half, you really expanded the offerings quite dramatically. Including a number of, you got on-premise services things, like Outposts. You got other services with "Wintery" names. How have you seen partners take advantage of those services? Is there anything you can highlight maybe that Veeam is doing that's notable? What can you share? >> Yeah, I think you're right to call out that growth. We have a very broad and rich set of features and services, and we keep growing that. Almost every day there's a new release coming out, so it can be hard to keep up with. And Veeam has really been listening and innovating to support our joint customers. Like Danny called out a number of the ways in which they've expanded their support. Within Amazon S3, I want to call out their support for our infrequent access, infrequent access One-Zone, Glacier, and Glacier Deep Archive Storage Classes. And they also support other AWS storage services like AWS Outposts, AWS Storage Gateway, AWS Snowball Edge, and the Cold-themed storage offerings. So absolutely a broad set of support there. >> Yeah. There's those, winter is coming. Okay, great guys, we're going to leave it there. Danny, James, thanks so much for coming to theCUBE. Really good to see you guys. >> Good to see you as well, thank you. >> All right >> Thanks for having us. >> You're very welcome. You're watching theCUBE's coverage of 2021 AWS re:Invent, keep it right there for more action on theCUBE, your leader in hybrid tech event coverage, right back. (uplifting music)

(upbeat music) >> Welcome to this CUBE Conversation. My name is Dave Vellante and we're going to talk about data protection in the age of ransomware. It's a top of mind topic. And with me are two great guests and CUBE alumnus, David Noy, Vice Presidents of Product Management at Dell Technologies and Rob Emsley, Director of Data Protection Product Marketing at Dell. Guys, welcome back to the CUBE, it's good to see you both. >> Oh, thanks so much, I appreciate it. Thanks for having us. >> Yeah, thanks a lot Dave. >> Hey David, let me start with you. Maybe we could look at the macro, the big picture at Dell for cyber security. What are you seeing out there? >> You know, I'm seeing an enormous amount of interest in cybersecurity obviously driven by a string of recent events and the presidential executive order around cybersecurity. Look, we're in unprecedented times where, you know, disaster readiness is not just about being prepared for a wildfire or a sprinkler going off in your data center. It's around a new class of malicious attacks that people just have to be ready for. And it's not even a question of if it's going to happen, it's a question of when it's going to happen. We know it's going to happen, you're going to get hit by them. And so we go beyond just thinking about, hey, how do you build in technical capabilities into the product to make it difficult for attackers? We actually want to get predictive. We want to use advanced technologies and capabilities like artificial intelligence and machine learning to go out and scan users environments and look at their data which is really the lifeblood of a business and say, hey, we can see that there is potentially an attack looming. We can start to look for dormant attack vectors. And as soon as something bad is happening because we know something bad is going to happen, we can help you quickly recover the restore or figure out which restore point to recover from so you can get your business back and operational as soon as possible. >> Great, thank you for that, David. Hey Rob, good to see you. You know, we've seen a lot of changes recently kind of as David was referencing, it used to be okay, cybersecurity, that's the domain of the SecOps team and, you know, the rest of the company said, okay, it's their problem. You know, data protection or backup, that was the backup admin. Those two worlds are kind of colliding together. We use terms like cyber resiliency now. It's a sort of super set of, if you will, of the traditional cybersecurity. So how can organizations get ahead of these cyber threats when you engage with customers? Do you have any sort of specific angles or tooling that you use to help? >> Yeah, Dave, there's a couple of things to unpack there. You know, I think one of the things that you call out is cyber resiliency. You know, I think there's a balancing act that customers are all working through between cybersecurity and cyber resiliency. On the left-hand side of the balancing act, it's, you know, how can I keep bad things out of my network? And the reality is that it's very difficult, you know, to do that. You know, there's many applications that customers have deployed to protect the perimeter. But as you know, many cyber threats, you know, are manifested from inside of the perimeter. So what we're seeing is customers starting to invest more in making themselves cyber resilient organizations, you know, and as David mentioned, it's not the if, it's the when. The question is, how do you respond to when a cyber attack hits you? So one of the things that we introduced pointing back six months ago is a globally available cyber resiliency assessment. And we worked in collaboration with the Enterprise Strategy Group and we put out a free online assessment tool to allow customers to really answer questions around, you know, a big part of the NIST framework, around detection, protection and recovery. And we give customers the opportunity to get themselves evaluated on, are they prepared? Are they vulnerable? Or are they just, you know, black and white exposed? You know, what we found over the last six months is that over 70% of the people that have taken this cyber resiliency assessment fall into that category of they're vulnerable or they're exposed. >> Right, thank you for that. Yeah, the guys at ESG do a good job in that they have deep expertise in that space. And David, Rob just talked about sort of the threats from inside the perimeter and, you know, any person, you don't even need a high school diploma to be a ransomwarist, you can go on the dark web. You can acquire ransomware as a service. If you have access to a server and are willing to put a stick in there and do some bad things or give credentials out, hopefully you'll end up in handcuffs. You know, but more often than not, people are getting away with really, you know, insidious crime. So how is Dell, David helping customers respond to the threat of ransomware? >> So, you know, as I mentioned earlier, the product approach is pretty sophisticated. You know, you're right, somebody can come and just put a USB stick into a machine or if they have administrative access, they can figure out a code that they've either been given because, you know, the trust has been placed in the wrong place or they've somehow socially engineered out of someone. Look, it's not enough to just say, I'm going to go lock down my system. Someone who's gained access can potentially gain access to other systems by hopping through them. We take a more of a vault based approach which means that when you create a cyber vault, it's essentially locked down from the rest of your environment. Your cyber criminal is not able to get to that solution because it's been air gapped. It's kept somewhere else completely separate from other network but it also has keys and to the keys to the kingdom or that it opens up only at a certain time of day so it's not vulnerable to coming in at any time. It goes and requests data, it pulls the data and then it keeps that immutable copy in the vault itself. So the vault is essentially like a gated off, modded off environment that an attacker cannot get into. If you find that there was an attack or if an attack has occurred in which an attack will occur sooner or later, you then can basically prevent that attacker from getting access into that vaulted environment before that next opening event occurs. We also have to go back and look at time because sometimes these attackers don't instantiate all at once, I'm going to basically go and encrypt all your data. They take a more of a graduated approach. And so you have to go and look at patterns, access patterns of how data has actually changed and not just look at the metadata, say, okay, well, it looks like the data changed at a certain time. You have to look at the data contents. You have to look at the, if there's a file type. Often times, you can actually analyze that as well and say, hey, this given file whether it's a PowerPoint file or an Excel file or one of the a hundred or a thousand different file types should look like this, it doesn't look like that inside. What are many of the solutions that look for these attackers do is they're just looking at metadata access and then potentially just entropies or how fast things are changing. Well, it's changing faster than it normally would. That's not enough. And the attackers are just going to get smarter about how they go and change things. They're going to change it so that they don't change file suffixes or they don't change them with a very high entropy rate. And without using some kind of a system that's actually constantly tuning itself to say, hey, this is how these attack vectors are evolving over time, you're going to miss out on these opportunities to go and protect yourself. So we have also a constantly evolving and learning capability to go in and say, okay, as we see how these attack vectors are evolving to adapt to the way that we defend against them, we're going to also (audio glitches) other practices to make sure that we account for the new models. So it's a very adaptable kind of, it really is artificial intelligence form of protecting yourself. >> Can I ask you a question, David, just a follow-up on the immutable copy? Where does that live? Is it kind of live on prem? Is it in the cloud, either? >> Both, so we have the ability to put that on prem. We have the ability to put that in a second data center. We have the ability to keep that actually in a colo site so basically, completely out of your data center. And we've got the ability to keep that in the cloud as well. >> The reason I ask is because I just, you know, putting my paranoid SecOps hat on and I'm no expert here but I've talked to organizations that say, oh yeah, it's in the cloud, it's a service. Say, okay, but it's immutable? Yeah, it's write once, read many. You can't erase it. I go, okay, can I turn it off? Well, no, not really. Well, what if I stopped paying for the service? Well, we'd send a notice out. I said, okay, wait a minute. So am I just being too paranoid here? How do you handle that objection? >> Of turning it off? >> Yeah, can I turn it off or can you make it so that nobody can turn it off? >> Oh yeah, that's a good question. So actually what we're building into the product roadmap is the ability to that product actually self inspect and to look at. Whether or not even the underlying, so for example, if the service is running in a virtual machine. Well, the attacker could say, let me just go attack the virtual machine and it infect it and basically turn itself off even in an on-prem, nevermind in the cloud. And so we're looking at building or we're building into the roadmap, a lot more self inspection capabilities to make sure that somebody isn't going to just shut down the service. And so that kind of self resiliency is critical even to a vaulted solution which is air gapped, right? To your point. You don't want someone going, well, I can just get around your solution. I'm just going to go shut it down. That's something that we're getting at. >> So this talks, I think for the audience, this talks it's like an ongoing game of escalation and you want to have a partner who has the resources to keep up with the bad guys cause it's just the constantly, you know, upping the ante, Rob, you guys do a survey every year, the Global Data Protection Index. Tell us about that. What are the latest results? You survey a lot of people. I'm interested in, you know, the context of things like remote work and hybrid work, it's escalated the threat. What are you seeing there? >> Yeah, so as you mentioned, the Global Data Protection Index, we survey over a thousand IT executives, you know, around the globe. And in the most recent study, we absolutely started to ask questions specifically around, you know, customer's concerns with regards to cybersecurity. And we found that over 60% of the customer surveyed, you know, really are concerned that they don't feel that they are adequately prepared to respond to cyber threats that they see, unfortunately on a day-to-day basis. You know, certainly, you know, as you mentioned, the work from anywhere, learn from anywhere reality that many customers are dealing with, you know, one of the concerns that they have is the increased attack surface that they now have to deal with. I mean, the perimeter of the network is now, you know, much broader than it ever has been in the past. You know, so I think all of this leads, Dave, to cybersecurity discussions and cyber resiliency discussions being top of mind for really any CIO, their CSO in any industry. You know, in the days of old, you know, we used to focus at the financial services industry, you know, as, you know, a bunch of customers that we, you know, could have very relevant conversations with but now, you know, that is now cross industry-wide. There isn't a vertical that isn't concerned about the threats of cyber security and cyber attacks. So, you know, when we think about our business especially around data vaulting with our PowerProtect portfolio but also with our PowerScale portfolio, with our unstructured data storage solutions. You know, when we're really having constant conversations of brand, how do you make your environment more cyber resilient? And, you know, we've been seeing, you know, rapid growth in both of those solution areas, both implementing extensions of customers, backup and recovery solutions, you know, but also, you know, in the environments where, you know, we're deploying, you know, large scale unstructured storage infrastructure, you know, the ability to have real-time monitoring of those environments and also to extend that to delivering a vaulted solution for your unstructured storage are all things that are leading us to, you know, work with customers to actually help them become more cyber resilient. >> Great, thanks. The last question and maybe for both of you. Maybe Rob you start and David you can chime in. I'm interested in what's exciting you guys, what's new in the portfolio, are there new features that you're delivering that map to the current market conditions? I mean, your unique value proposition and your capabilities have shifted. You have to respond to the market changes over the left last 18 to 24 months whether it's cyber, ransomware, the digital transformation, what's new in the portfolio and what's exciting you guys. >> So Dave, yes, so quite recently we, you know, as well as, you know, running an event specifically to talk about protection and the age of ransomware and to discuss many of the things that we've covered on this call. You know, data protection is still a foundational technology to help customers become, you know, more secure and, you know, reduce their risk profiles. So innovation that we delivered very recently, you know, it's really in three specific areas, you know, VMware Data Protection, NAS Data Protection and then, you know, also, you know, we introduced a tech preview of a direction that we're taking to expand the scalability and manageability of our PowerProtect appliances. So transparent snapshots delivers capabilities to help customers better protect their VMware environment without the concern of disrupting their production applications when they're doing backup and recovery of virtual machines. Dynamic NAS protection moves away from the age old mechanism of NDMP and provides a much more performance and scalable solution for protecting all of that unstructured data running on NAS infrastructure. And then last but not least to say the tech preview of Smart Scale which is our new solution and architecture to allow customers to pull together multiple power of attack appliances within their data sensors and give them a much easier way of managing the PowerProtect appliances that they have and scaling them environment by implementing a federated namespace to align on them to get support in that environment. >> Nice, some great innovations there. All right, David bring us home. What's exciting you? You shared a little bit with the roadmap of... >> Yeah, look, I think all of this is about operations today. Every enterprise is 24/7. It doesn't matter what vertical you're in, right? Downtime is unacceptable. And whether that means whether it's downtime because you got hit by a malicious attacker, it means downtime because you were caused by disruption of virtual machine instances to Rob's point during the backup process. And we can't interrupt those processes, we can't impact their performance. It means, you know, making sure that your largest unstructured repositories in NAS deployments can be backed up in a time that makes sense so that you can meet your own SLAs. And it means that with a smart scale product there are ability to go and say, okay, as you're expanding your backup target environment, we can do that in a seamless fashion without disrupting your backup operations and your day-to-day operations. All of this is around making sure that we minimize the amount of disruption that our end users experience either because of malicious attacks or because of day-to-day operations and making, you know, making sure that those businesses really can operate 24/7. And that is the crux of a really true enterprise solution for data protection >> Guys, very important topic, really appreciate you coming on the CUBE. Great conversation and keep up the good work of protecting our data. >> Well, Dave, thanks. >> Thanks Dave. >> All right, and thanks everybody for watching this CUBE conversation. This is Dave Vellante and we'll see you next time. (gentle music)

>> From theCUBE studios in Palo Alto in Boston, bringing you data-driven insights from theCUBE and ETR. This is braking analysis with Dave Vellante. >> Techniques to protect sensitive data have evolved over thousands of years, literally. The pace of modern data protection is rapidly accelerating and presents both opportunities and threats for organizations. In particular, the amount of data stored in the cloud combined with hybrid work models, the clear and present threat of cyber crime, regulatory edicts, and the ever expanding edge and associated use cases should put CXOs on notice that the time is now to rethink your data protection strategies. Hello, and welcome to this week's Wikibon Cube Insights powered by ETR. In this breaking analysis, we're going to explore the evolving world of data protection and share some information on how we see the market changing in the competitive landscape for some of the top players. Steve Kenniston, AKA the Storage Alchemist, shared a story with me, and it was pretty clever. Way back in 4000 BC, the Sumerians invented the first system of writing. Now, they used clay tokens to represent transactions at that time. Now, to prevent messing with these tokens, they sealed them in clay jars to ensure that the tokens, i.e the data, would remain secure with an accurate record that was, let's call it quasi, immutable, and lived in a clay vault. And since that time, we've seen quite an evolution of data protection. Tape, of course, was the main means of protecting data and backing data up during most of the mainframe era. And that carried into client server computing, which really accentuated and underscored the issues around backup windows and challenges with RTO, recovery time objective and RPO recovery point objective. And just overall recovery nightmares. Then in the 2000's data reduction made disk-based backup more popular and pushed tape into an archive last resort media. Data Domain, then EMC, now Dell still sell many purpose-built backup appliances as do others as a primary backup target disc-based. The rise of virtualization brought more changes in backup and recovery strategies, as a reduction in physical resources squeezed the one application that wasn't under utilizing compute, i.e, backup. And we saw the rise of Veem, the cleverly-named company that became synonymous with data protection for virtual machines. Now, the cloud has created new challenges related to data sovereignty, governance, latency, copy creep, expense, et cetera. But more recently, cyber threats have elevated data protection to become a critical adjacency to information security. Cyber resilience to specifically protect against attacks is the new trend being pushed by the vendor community as organizations are urgently looking for help with this insidious threat. Okay, so there are two major disruptors that we're going to talk about today, the cloud and cyber crime, especially around ransoming your data. Every customer is using the cloud in some way, shape, or form. Around 76% are using multiple clouds, that's according to a recent study by Hashi Corp. We've talked extensively about skill shortages on theCUBE, and data protection and security concerns are really key challenges to address, given that skill shortage is a real talent gap in terms of being able to throw people at solving this problem. So what customers are doing, they're either building out or they're buying really mostly building abstraction layers to hide the underlying cloud complexity. So what this does... The good news is it's simplifies provisioning and management, but it creates problems around opacity. In other words, you can't see sometimes what's going on with the data. These challenges fundamentally become data problems, in our view. Things like fast, accurate, and complete backup recovery, compliance, data sovereignty, data sharing. I mentioned copy creep, cyber resiliency, privacy protections. These are all challenges brought to fore by the cloud, the advantages, the pros, and the cons. Now, remote workers are especially vulnerable. And as clouds span rapidly, data protection technologies are struggling to keep pace. So let's talk briefly about the rapidly-expanding public cloud. This chart shows worldwide revenue for the big four hyperscalers. As you can see, we projected that they're going to surpass $115 billion in revenue in 2021. That's up from 86 billion last year. So it's a huge market, it's growing in the 35% range. The interesting thing is last year, 80-plus billion dollars in revenue, but 100 billion dollars was spent last year by these firms in cap ex. So they're building out infrastructure for the industry. This is a gift to the balance of the industry. Now to date, legacy vendors and the surrounding community have been pretty defensive around the cloud. Oh, not everything's going to move to the cloud. It's not a zero sum game we hear. And while that's all true, the narrative was really kind of a defensive posture, and that's starting to change as large tech companies like Dell, IBM, Cisco, HPE, and others see opportunities to build on top of this infrastructure. You certainly see that with Arvind Krishna comments at IBM, Cisco obviously leaning in from a networking and security perspective, HPE using language that is very much cloud-like with its GreenLake strategy. And of course, Dell is all over this. Let's listen to how Michael Dell is thinking about this opportunity when he was questioned on the queue by John Furrier about the cloud. Play the clip. So in my view, Michael nailed it. The cloud is everywhere. You have to make it easy. And you have to admire the scope of his comments. We know this guy, he thinks big. He said, "Enables everything." He's basically saying is that technology is at the point where it has the potential to touch virtually every industry, every person, every problem, everything. So let's talk about how this informs the changing world of data protection. Now, we all know, we've seen with the pandemic, there's an acceleration in toward digital, and that has caused an escalation, if you will, in the data protection mandate. So essentially what we're talking about here is the application of Michael Dell's cloud everywhere comments. You've got on-prem, private clouds, hybrid clouds. You've got public clouds across AWS, Azure, Google, Alibaba. Really those are the big four hyperscalers. You got many clouds that are popping up all their place. But multi-cloud, to that Hashi Corp data point, 75, 70 6%. And then you now see the cloud expanding out to the edge, programmable infrastructure heading out to the edge. So the opportunity here to build the data protection cloud is to have the same experiences across all these estates with automation and orchestration in that cloud, that data protection cloud, if you will. So think of it as an abstraction layer that hides that underlying complexity, you log into that data protection cloud, it's the same experience. So you've got backup, you've got recovery, you can handle bare metal. You can do virtualized backups and recoveries, any cloud, any OS, out to the edge, Kubernetes and container use cases, which is an emerging data protection requirement. And you've got analytics, perhaps you've got PII, personally identifiable information protection in there. So the attributes of this data protection cloud, again, abstracts the underlying cloud primitives, takes care of that. It also explodes cloud native technologies. In other words, it takes advantage of whether it's machine learning, which all the big cloud players have expertise in, new processor models, things like graviton, and other services that are in the cloud natively. It doesn't just wrap it's on-prem stack in a container and shove it into the cloud, no. It actually re architects or architects around those cloud native services. And it's got distributed metadata to track files and volumes and any organizational data irrespective of location. And it enables sets of services to intelligently govern in a federated governance manner while ensuring data integrity. And all this is automated and an orchestrated to help with the skills gap. Now, as it relates to cyber recovery, air-gap solutions must be part of the portfolio, but managed outside of that data protection cloud that we just briefly described. The orchestration and the management must also be gaped, if you will. Otherwise, (laughs) you don't have an air gap. So all of this is really a cohort to cyber security or your cybersecurity strategy and posture, but you have to be careful here because your data protection strategy could get lost in this mess. So you want to think about the data protection cloud as again, an adjacency or maybe an overlay to your cybersecurity approach. Not a bolt on, it's got to be fundamentally architectured from the bottom up. And yes, this is going to maybe create some overheads and some integration challenges, but this is the way in which we think you should think about it. So you'll likely need a partner to do this. Again, we come back to the skill skills gap if we're seeing the rise of MSPs, managed service providers and specialist service providers. Not public cloud providers. People are concerned about lock-in, and that's really not their role. They're not high-touch services company. Probably not your technology arms dealer, (clear throat) excuse me, they're selling technology to these MSPs. So the MSPs, they have intimate relationships with their customers. They understand their business and specialize in architecting solutions to handle these difficult challenges. So let's take a look at some of the risk factors here, dig a little bit into the cyber threat that organizations face. This is a slide that, again, the Storage Alchemists, Steve Kenniston, shared with me. It's based on a study that IBM funds with the Panmore Institute, which is a firm that studies these things like cost of breaches and has for many, many, many years. The slide shows the total cost of a typical breach within each dot and on the Y axis and the frequency in percentage terms on the horizontal axis. Now, it's interesting. The top two compromise credentials and phishing, which once again proves that bad user behavior trumps good security every time. But the point here is that the adversary's attack vectors are many. And specific companies often specialize in solving these problems often with point products, which is why the slide that we showed from Optiv earlier, that messy slide, looks so cluttered. So there's a huge challenge for companies. And that's why we've seen the emergence of cyber recovery solutions from virtually all the major players. Ransomware and the solar winds hack have made trust the number one issue for CIOs and CISOs and boards of directors. Shifting CISO spending patterns are clear. They're shifting largely because they're catalyzed by the work from home. But outside of the moat to endpoint security, identity and access management, cloud security, the horizontal network security. So security priorities and spending are changing. And that's why you see the emergence of disruptors like we've covered extensively, Okta, CrowdStrike, Zscaler. And cyber resilience is top of mind, and robust solutions are required. And that's why companies are building cyber recovery solutions that are most often focused on the backup corpus because that's a target for the bad guys. So there is an opportunity, however, to expand from just the backup corpus to all data and protect this kind of 3, 2, 1, or maybe it's 3, 2, 1, 1, three copies, two backups, a backup in the cloud and one that's air gaped. So this can be extended to primary storage, copies, snaps, containers, data in motion, et cetera, to have a comprehensive data protection strategy. And customers, as I said earlier, are increasingly looking to manage service providers and specialists because of that skills gap. And that's a big reason why automation is so important in orchestration. And automation and orchestration, I'll emphasize, on the air gap solutions should be separated physically and logically. All right, now let's take a look at some of the ETR data and some of the players. This is a chart that we like to show often. It's a X-Y axis. And the Y axis is net score, which is a measure of spending momentum. And the horizontal axis is market share. Now, market share is an indicator of pervasiveness in the survey. It's not spending market share, it's not market share of the overall market, it's a term that ETR uses. It's essentially market share of the responses within the survey set. Think of it as mind share. Okay, you've got the pure plays here on this slide, in the storage category. There is no data protection or backup category. So what we've done is we've isolated the pure plays or close to pure plays in backup and data protection. Now notice that red line, that red is kind of our subjective view of anything that's over that 40% line is elevated. And you can see only Rubrik, and the July survey is over that 40% line. I'll show you the ends in a moment. Smaller ends, but still, Rubrik is the only one. Now, look at Cohesity and Rubrik in the January 2020. So last year, pre-pandemic, Cohesity and Rubrik, they've come well off their peak for net score. Look at Veeam. Veeam, having studied this data for the last say 24 hours months, Veeam has been steady Eddy. It is really always in the mid to high 30s, always shows a large shared end, so it's coming up in the survey. Customers are mentioning Veeam. And it's got a very solid net score. It's not above that 40% line, but it's hovering just below consistently. That's very impressive. Commvault has steadily been moving up. Sanjay Mirchandani has made some acquisitions. He did the Hedvig acquisition. They launched Metallic, that's driving cloud affinity within Commvault's large customer base. So it's good example of a legacy player pivoting and evolving and transforming itself. Veritas, it continues to under perform in the ETR surveys relative to the other players. Now, for context, let's add IBM and Dell to the chart. Now just note, this is IBM and Dell's full storage portfolio. The category in the taxonomy at ETR is all storage. Just previous slide, I isolated on the pure plays. But this now adds in IBM and Dell. It probably representative of where they would be. Probably Dell larger on the horizontal axis than IBM, of course. And you could see the spending momentum accordingly. So you can see that in the data chart that we've inserted. So some smaller ends for Rubrik and Cohesity. But still enough to pay attention, it's not like one or two. When you're 20-plus, 15-plus 25-plus, you can start to pay attention to trends. Veeam, again, is very impressive. It's net score is solid, it's got a consistent presence in the dataset, it's clear leader here. SimpliVity is small, but it's improving relative to last several surveys. And we talked about Convolt. Now, I want to emphasize something that we've been hitting on for quite some time now. And that's the Renaissance that's coming in compute. Now, we all know about Moore's Law, the doubling of transistor density every two years, 18 to 24 months. And that leads to a doubling of performance in that timeframe. X86, that x86 curve is in the blue. And if you do the math, this is expressed in trillions of operations per second. The orange line is representative of Apples A series, culminating in the A15, most recently. The A series is what Apple is now... Well, it's the technology basis for what's inside M1, the new Apple laptops, which is replacing Intel. That's that that orange line there, we'll come back to that. So go back to the blue line for a minute. If you do the math on doubling performance every 24 months, it comes out to roughly 40% annual improvement in processing power per year. That's now moderated. So Moore's Law is waning in one sense, so we wrote a piece Moore's Law is not dead. So I'm sort of contradicting myself there. But the traditional Moore's Law curve on x86 is waning. It's probably now down to around 30%, low 30s. But look at the orange line. Again, using the A series as an indicator, if you combine then the CPU, the NPU, which neuro processing unit, XPU, pick whatever PU you want, the accelerators, the DSPs, that line is growing at 100% plus per year. It's probably more accurately around 110% a year. So there's a new industry curve occurring, and it's being led by the Arm ecosystem. The other key factor there, and you're seeing this in a lot of use cases, a lot of consumer use cases, Apple is an example, but you're also seeing it in things like Tesla, Amazon with AWS graviton, the Annapurna acquisition, building out graviton and nitro, that's based on Arm. You can get from design to tape out in less than two years. Whereas the Intel cycles, we know, they've been running it four to five years now. Maybe Pat Gelsinger is compressing those. But Intel is behind. So organizations that are on that orange curve are going to see faster acceleration, lower cost, lower power, et cetera. All right, so what's the tie to data protection. I'm going to leave you with this chart. Arm has introduced it's confidential, compute architecture and is ushering in a new era of security and data protection. Zero trust is the new mandate. And what Arm has it's done with what they call realms is create physical separation of the vulnerable components by creating essentially physical buckets to put code in and to put data in, separate from the OS. Remember, the OS is the most valuable entry point for hackers or one of them because it contains privileged access, and it's a weak link because of things like memory leakages and vulnerabilities. And malicious code can be placed by bad guys within data in the OS and appear benign, even though it's anything but. So in this, all the OS does is create API calls to the realm controller. That's the only interaction. So it makes it much harder for bad actors to get access to the code and the data. And importantly, very importantly, it's an end-to-end architecture. So there's protection throughout. If you're pulling data from the edge and bringing it back to the on-prem or the cloud, you've got that end to end architecture and protection throughout. So the link to data protection is that backup software vendors need to be the most trusted of applications. Backup software needs to be the most trusted of applications because it's one of the most targeted areas in a cyber attack. Realms provide an end-to-end separation of data and code from the OS and it's a better architectural construct to support zero trust and confidential computing and critical use cases like data protection/backup and other digital business apps. So our call to action is backup software vendors, you can lead the charge. Arm is several years ahead at the moment, ahead of Intel, in our view. So you've got to pay attention to that, research that. We're not saying over rotate, but go investigate that. And use your relationships with Intel to accelerate its version of this architecture. Or ideally, the industry should agree on common standards and solve this problem together. Pat Gelsinger told us in theCUBE that if it's the last thing he's going to do in his industry life, he's going to solve this security problem. That's when he was at VMware. Well, Pat, you're even in a better place to do it now. You don't have to solve it yourself, you can't, and you know that. So while you're going about your business saving Intel, look to partner with Arm. I know it sounds crazy to use these published APIs and push to collaborate on an open source architecture that addresses the cyber problem. If anyone can do it, you can. Okay, that's it for today. Remember, these episodes are all available as podcasts. All you got to do is search Braking Analysis Podcast. I publish weekly on wikibond.com and siliconangle.com. Or you can reach me @dvellante on Twitter, email me at david.vellante@siliconangle.com. And don't forget to check out etr.plus for all the survey and data action. This is Dave Vellante for theCUBE Insights, powered by ETR. Thanks for watching, everybody. Be well, and we'll see you next time. (gentle music)

(gentle music) >> Welcome to this Cube Conversation, I'm Lisa Martin. Laura Dubois joins me next, VP of product management at Dell Technologies, Laura, welcome back to the program. >> Yeah, thank you so much Lisa, it's just fantastic to be here and talking about data protection now that we're coming out of COVID, it's just wonderful to be here, thank you so much. >> Isn't it so refreshing. So, you're going to provide some updates on Dell's data protection software, some of the innovation, how you're working with customers and prospects. So let's go ahead and dig right in, let's talk about some of the innovation and the enhancements that Dell is making to its data protection suite of software and also how customers are influencing that. >> Yeah, so it's a great question Lisa and you're right. We have driven a lot of innovation and enhancements in our data protection suite. And let me just level a second. So data protection suite, is a solution that is deployed by really tens of thousands of customers. And we continue to innovate and enhance that data protection suite. Data protection suite is comprised primarily of three main data protection software capabilities. So, longstanding capabilities and customer adoption of Avamar, which continues to be a central capability on our portfolio. The second one is Networker. So Networker is also an enterprise grade, highly scalable and performance data protection solution. And then a couple of years ago, we launched a new data protection capability called power protect data manager. So, all three of these capabilities, really the foundation of our data protection suite. And as I said, enterprises around the world rely on these three sets of capabilities to protect their data, regardless of wherever it resides. And it's really central now more than ever in the face of increasing security, risks and compliance and the need to be able to have an always kind of available environment that customers rely on the capabilities and data protection suite to really make sure their enterprises resilient. >> Absolutely, and make sure that that data is recoverable if anything happens, you mentioned cybersecurity. We'll get into that in a second. But so thousands of Avamar and Networker customers, what are some of the key workloads and data that these customers are protecting with these technologies? >> Yeah, I mean, so, actually tens of thousands. >> Tens of thousands. >> Tens of thousands of customers that rely on data protection suite. And it really, I think the strength and advantage of our portfolio is its breadth, breadth in terms of client operating environments, in terms of applications and databases, in terms of workloads and specifically use cases. So I mean, the breadth that we offer is unparalleled, pretty much whether Windows, Linux, OpenVMS, NetWare, kind of going back in time a long tail of kind of operating environments and then databases, right. So everything from SQL and Oracle and Sybase and DB2 to new types of databases, like the NoSQL or content store and key value store types of NoSQL schemas, if you will. And so, and then lastly is the word they use cases, right? So being able to protect data, whether that be data that's in a data center, out in remote or branch locations or data that's out in the cloud, right. And of course, increasingly customers are placing their data in a variety of locations; on Edge, on core data centers and in cloud environments. And we actually have over six exabytes of capacity under management, across public cloud environments. So pretty extensive deployment of our data protection suite in public clouds, you know, the leading hyperscalers, cloud environments and premises as well. >> So let's talk a little bit about the customer influence 'cause obviously there's a very cooperative relationship that Dell has with its customers that help you achieve things. Like, for example, I saw that according to IDC, Dell Technologies is number one in data protection, appliances, and software, leader in the Gartner Magic Quadrant for data center backup and recovery for over 20 years now. Talk to us a little bit more about that symbiotic customer, Dell relationship. >> Yeah, so it's a great question. We see our customers as strategic partners, and we really want to understand their business, their requirements. We engage on a quarterly basis with customers and partners in advisory councils. And then of course, we are always engaging with customers outside of those cycles on a kind of a one-on-one basis. And so we are really driving the innovation and the backlogs and the roadmap for data protection suite based upon customer feedback. And approximately 79% of the fortune 100 customers, our Dell data, Dell Technologies data protection customers. Now that's not to say that that's our only customer base. We have customers in commercial accounts, in mid-market in federal agencies, but, you know, we take our customer relationships really, really seriously, and we engage with them on a regular basis, both in a group forum to provide feedback as well as in a one-on-one basis. And we're building our roadmaps and our product release is based on feedback from customers, and again, know large customer base that we take very seriously. >> Right to the customer listening obviously it is critical for Dell. So you talked a little bit about what that cycle looks like in terms of quarterly meetings and then those individual meetings. What are some of the enhancements and advancements that customers have actually influenced? >> Yeah, so we, I mean, we, I think continuing to provide simplicity and ease of use is a key element of our portfolio and our strategy, right? So continuing to modernize and update the software in terms of workflows, in terms of, you know, common experiences also increasingly customers want to automate their data protection process. So really taking an API-first strategy for how we deliver capabilities to customers, continuing to expand our client database, hypervisor environments, continue to extend out our cloud support, you know, things like protection of cloud native applications with increasingly customers containerizing and building scale-out applications. We want to be able to protect Kubernetes environment. So that's kind of an area of focus for us. Another area of focus for us is going deeper with our key strategic partners, whether that'd be a cloud partner or a hypervisor partner. And then of course, customers, in fact, one of the top three things that we consistently hear from these councils that we do is the criticality of security, security and our data protection environment but the criticality of being able to be resilient from, and in the event of a cyber attack to be able to resilient recover from that cyber attack. So that is an area where we continue to make innovations and investments in the data protection suite as well. >> And that's so critical. One of the things that we saw in the last year, 15 months plus Laura, is this massive rise in ransomware. It's now a household word, the Colonial Pipeline for example, the meat packing plant, it's now many businesses knowing it's not, if we get attacked, but it's when. So having the ability to be resilient and recover that data is table stakes for, I imagine a business in any organization. I want to understand a little bit more. So you talked about tens of thousands of customers using Avamar and Networker. So now they have the capability of also expanding and using more of the suite. Talk to me a little bit about that. >> Yeah, so, I mean, I think it starts with the customer environment and what workloads and use cases they have. And because of the breadth of capabilities indeed the data protection suite, we really optimize the solution based upon their needs, right. So if they have a large portfolio of applications that they need to maintain but they're also building applications or systems for the future, we have a solution there. If they have a single hypervisor strategy or a multiple hypervisor strategy, we have a strategy there, if they have data that's on-premise and across a range of public clouds, one large customer we have as a, kind of three-plus one strategy around cloud. So they're leveraging three different public cloud, IS environments, and then they're also have their on-premise cloud environment. So, you know, we, it really starts with the customer workload and the data, and where it lives; whether that's be out in an Edge location in a remote or branch office, on an end point somewhere, they need to protect whether it be in a core data center or multiple data centers, or rather be in the cloud. That's how we think about optimizing the solution for the customers. >> Curious if you can give me any examples of customers maybe by industry that were, have been with Dell for a long time with Avamar and Networker for a long time and how they've expanded, being able to pick, as you say, as their, or as their environment grows and we've got, now this blur of right. It's now worked from anywhere, data centers, Edge. Talk to me about some customers examples that you think really articulate the value of what Dell is delivering. >> Yeah, so, I mean, I think one customer in the financial services sector comes to mind. They have a large amount of unstructured data that they need to protect, you know, petabytes, petabytes and petabytes of data they need to protect. And so I think that's one customer that comes to mind is someone we've been with for a long time, been partnering with for a long time. Another customer I mentioned in the, it was a kind of a three-letter software company that is a really strategic partner for us with on-premise, in the cloud. You know, healthcare is a big and important sector for Dell. We have integrations into kind of leading healthcare applications. So that's another big, whether they be a healthcare provider or a healthcare insurance company, and had a fourth example, but it's escaping my mind right now, but, I would say going back to the cyber discussion, I mean, one thing that we, where we see really customers looking for guidance from us around cyber recovery and cyber resilience is in what the, you know, of course president Biden just released this executive board on his mandate for ensuring that the federal agencies but also companies in the millisecond sector, sectors be able to ensure resilience from cyber attacks. So that's companies in financial services, that's companies in healthcare, energy, oil, and gas transportation, right. Obviously in companies and industries that are critical to our economy and our infrastructure. And so that has been an area where we've seen, recently in the last, I would say 12 months increased in engagement, you mentioned Colonial Pipeline, for example. So those are some high salient highlights I think of in terms of, you know, kind of key customers. But pretty much every sector. I mean, the U.S. government, all of the the agencies, whether they be civilian, or DOD or key kind of engagement partners of ours. >> Yeah, and as you said in the last year, what a year it's been. But really a business in every industry has got to be able to be resilient and recover when something happens. Can you talk a little bit about some of the specific enhancements that you guys have made to the suite? >> Yeah, sure. So, you know, we continue to enhance our hypervisor capabilities. So we continue to enhance not only the core VMware or hyperbaric capabilities but we continue to enhance some of the extensions or plugins that we have for those. So whether that be things like our VRealized plugin or a vCloud director plugin for say, VMware. So that's kind of a big focus for us. Continuing to enhance capabilities around leveraging the cloud for long-term retention. So that's another kind of enhancement area for us. But cloud in general is an ara where we continue to drive more and more enhancement. Improving performance in cloud environments for a variety of use cases, whether that be DR to the cloud, backup or replications of the cloud or backing up workloads that are already in the cloud. There's a key use cases for us, as well as the archive to cloud use cases. So there's just some examples or areas where we've driven enhancements and you can expect to see more, you know we have a six month release cadence for Avamar and Networker, and we continue with that momentum. And at the end of this month, we have the next major release of our data protection suite. And then six months later, we'll have the next update and so on and so forth. And we've been doing that actually for the last three to four years. This is a six month release cadence for data protection suite. We continue with that momentum. And like I said, simplicity and modernity, APIs and automation, extending our workloads and hypervisors and use cases. And then cloud is a big focusing area as well, as well as security and cyber resilience. >> Right, and so a lot of flexibility in choice for Avamar and Networker customers. As things change the world continues to pivot and we know it's absolutely essential to be able to recover that data. You mentioned 70, I think 79% of the Fortune 100 are using Dell technologies for data protection software. That's probably something that's only going to continue to grow. Lots of stuff coming up. As you mention, what are some of the things that you're personally excited about as the world starts to open up and you get to actually go out and engage with customers? >> I'm in just looking forward to like in-person meetings. I mean, I just loved going and trying to understand what problems the customers are trying to solve and how we can help address those. I think, you know, what I see customers sort of struggling with is how do they kind of manage their current environment while they're building for the future? So there's a lot of interest in questions around, how do they protect some of these new types of workloads, whether they're deployed on premise or in the public cloud. So that continues to be an area where we continue to engage with customers. I'm also really personally excited about the extensions that we're doing in our cyber recovery capabilities so as you can expect to hear more about some of those in the next 12 months, because we're really seeing that as a key driver to kind of increased policies around and implementations around data protection is because of these, you know, the needs to be able to be resilient from cyber attacks. I would say we're also doing some very interesting integrations with VMware. We're going to have some first and only announcements around VMware and managing protection for VMware, you know, VM environments. So you can look forward to hearing more about that. And we have customers that have deployed our data protection solutions at scale. One customer has 150,000 clients who they're protecting with our data protection offerings, 150,000. And so we're continuing to improve the, and enhance the products to meet those kinds of scale requirements. And I'm excited by the fact that we've had this long standing relationship with this one particular customer and continue to help in flowing up where their needs go. >> And that's something that even a great job of talking about is just not just a longstanding relationships but really that dedication that Dell has to innovating with its customers. Laura, thank you for sharing some of the updates of what's new, what you're continuing to do with customers, and what you're looking forward to in the future. It sounds like we might hear some news around the VMworld timeframe. >> Yes, I think so. >> All right, Laura, thank you so much for joining me today. Appreciate your time. >> Yeah, it's been great to be here. Thanks so much. >> Excellent from Laura Dubois and Lisa Martin, you're watching this Cube Conversation. (soft music)

>> Narrator: From around the globe it's theCUBE with digital coverage of Dell Technologies World. Digital experience brought to you by Dell Technologies. >> Welcome back everybody. Jeff Frick here with theCUBE. Welcome back to our ongoing coverage of Dell Technology World. We've been covering Dell Tech World since it started really. It used to just be Dell World and there was EMC World after the merger and this is the all virtual version but we're excited to be here and we've got a great panel coming up. I think you're going to enjoy it. Our first guest is Rajesh Janey. He is the Senior Vice President of Global Alliances for APJ for Dell Technologies. Rajesh, where are you coming in from today? >> I'm speaking to you from Gurgaon, India. >> Awesome. It's the power of the virtual, right? It's not all bad that we don't have to get on planes all the time. >> Absolutely. >> And joining him is Utpal Bakshi. He is the Vice President and Global Vertical Head High Tech for Wipro. Utpal, good to see you. >> Nice to see you. >> And where are you calling us in from? >> I'm from Dallas, Texas. Actually suburb outside of Dallas called South Lake. >> Oh, excellent. Great to see you and again didn't have to get on a plane to do this so not all bad. And also joining us is Satish Yadavalli. He is the Vice President and Global Practice Head, Cloud and Infrastructure Services for Wipro. Satish, where are you joining us from? >> Hi, I'm joining from Bangalore, India. >> Excellent. Welcome. So gentlemen let's just jump into it. Wipro's a huge services firm, does a lot of work with Dell so I wonder Rajesh if you can talk really about the importance of partnerships and the importance of having somebody like Wipro within the Dell ecosystem. >> Absolutely. Thank you for having us on with Wipro. Wipro and we have had a partnership which is over two decades old and we have a multifaceted 360 degree kind of relationship with Wipro. Wipro is a platinum partner and what's more while we bring a lot of technology and products and the depth of product which are relevant to customer's transformation scenarios today, coupled with Wipro's consulting and services and design abilities this becomes an unbeatable power house so to say whereby we can work closely with a customer to help them transform and live in what we are calling the next normal. >> Yeah that's great. Utpal to you there's a lot of interesting trends going on. We've had cloud and big data been going on for a lot but really the talk in social media is what's driving your digital transformation, the CEO, the CIO or COVID and we all know what the answer is. So we've got a lot of new stuff in terms of digital transformation, working from anywhere, workforce transformation. Wonder if you can speak a little bit about how COVID has accelerated some of the priorities that your customers are trying to get done. >> Yeah. I think that's a great point. Wipro has been transforming over the last several years. We were a strong, large scale system integration partner, large IT organization but over the last several years we pivoted hard into the digital transformation world moving into the design side, leading the design, moving to cloud and helping our clients help make that journey and all of that got accelerated with the whole COVID situation. The work from home became all pervasive and the whole virtualization of the workforce really pivoted with some of our key transformational ideas around live workspace and the virtual desk which we've been working very closely with Dell have taken shape. So that has been a big part of our ongoing strategy. Doing the modernization off the network has also accelerated the customer networks and infrastructure was not necessarily set up for enabling these hybrid work environment. A lot of our clients are coming back and saying they want to modernize and actually accelerate. So that has all changed with COVID. Some of it is very positive actually for the business. >> Right. >> From an SI perspective. >> Satish, you've got cloud and infrastructure in your title. Public cloud really changed the game when Amazon kind of came on the scene and now we're seeing this evolution and change over time between a public cloud and hybrid cloud and multi cloud and cloud on cloud. I wonder if you could speak to and then even have an AWS inside of other people's clouds. They're trying to get it out there. The evolution of cloud both as a technology but really more as a way of thinking in terms of rapid deployment of new functionality to support the business and what you're seeing with your customers today. >> So let me share a perspective, right? Enterprises today are looking at options to extract greater value from hybrid cloud investment. It's a brownfield environment today where customers have their existing data centers but the hyperscalers have really come into play now and right cloud is the strategy which most of our customers embrace to address the market demands which are primarily focused on business outcomes today. As Wipro we have invested in developing a holistic extensible platform led approach called Wipro BoundaryLess Enterprise to drive business outcomes to customers. So the BLE construct is all about providing a ready to use plug-and-play platforms making IT easily consumable from multiple stakeholder personas be it admins, be it line of businesses, developers and partners. So basically we have built a holistic solution and our BLE solutions has majorly five building blocks. The first building block would be the BoundaryLess Data Center. The second is the BoundaryLess Container Platform. The third is the BoundaryLess Data Protection Platform. The fourth is the BoundaryLess Cloud Exchange where we get together all the internet connections and define the software defined network part to give access to the workloads across hybrid environments and the BoundaryLess Integration Platform which we call it as BLIP. Basically this is what we have put together to deliver an outcome to the customers powered by BLE. >> So BLE again, you call it the BoundaryLess Enterprise. What's the most important components of BLE? What are the things that most people are missing to actually implement the strategy? >> So if I actually build on you, right? The five building blocks let me elaborate in detail. The first is on the BoundaryLess Data Center. This enables our clients to deliver an infrastructure as a service across data centers and public clouds and enables customers to seamlessly move workloads from Edge to Cloud and manage them in a consistent and efficient model. That's the first building block of our BLE. The second important building block is container, right? We all know today container orchestration is key across hybrid cloud and with micro services and architectures becoming more prominent we see huge search for managing various Kubernetes enrollments with our clients. So our BLCP platform leverages solutions like VMware Tanzu, which is again a Dell company to enable clients manage the multicloud Kubernetes enrollments through a single pane of glass and provide seamless migration and movement of workloads across cloud environments. That's going to be the key in the future with microservices being dominant and every enterprise embracing microservices architectures this becomes very important building block in our overall solution. The third important stuff is BoundaryLess Data Protection. Now that data is all cross in hybrid cloud environment and application actually consume this data it is important to protect the data which is intellectual property and very critical to every business. So with the BLDP platform we ensure that we deliver availability, solidarity, security and reliability of cloud adoption increasingly and rapidly across multicloud platforms. So our solution leverages the DTC of Dell and other existing Dell storages and data production solutions to offer seamless and right cost models which will be very critical for any cloud transformation and schedules as we move forward. The fourth point which I was talking about is BLCE. This is basically a cloud exchange where in a hybrid cloud environment you need to establish connectivities across PaaS and SaaS platforms as well as on-premise networks to provide seamless access to data and the workloads which are in multicloud scenarios. So that's about BLCE. With respect to BLIP it is an integration platform. Today we are in a software defined world and when I talk about providing a single pane of glass solution it is important for us to have an integration platform where I can bring all EPIs together and do northbound and southbound integrations with the architectures of clients and the cloud providers to spin off workloads, to commission, decommission and provide a seamless consumption experience to clients across multiple hyperscalers and on-premise infrastructure. >> Thank you for that summary. I think you hit on all the big trends. I want to go back to you Rajesh 'cause you said that this is a really unique time. You've been in the business for a very long time. You've seen a lot of other transformations and you've seen a lot of big trends. Why is this one different? What makes where we are today such a unique point in time in this IT industry journey? >> Excellent. I think I would say we are in a period of what is called an enforced innovation. While most of the time transformation in IT has been very, very sequential or continuous I think we are seeing an order of shift in the transformation and this whole situation is forcing everyone to accelerate the pace of innovation and transformation. There are two key priorities for every organization in this time. One, build resilient operations and second employee safety. These two parameters have forced the organization to look at their businesses differently, look at their IT infrastructure differently and created a sort of opportunity you can say which is ripe for Wipro's BoundaryLess Enterprise because there are no boundaries. People are working from home. They're no longer in an office confined or boundary. So that's smart. Coming back we are seeing an accelerated innovation. That means our partnership to deliver customer transformation at scale becomes all the more important. Bringing all the good technologies of Dell on one side and combining it Wipro's size, scale and services help us lead in the marketplace for customer transformation. And what's more, we are adding our Dell financial services solutions as Dell Tech on demand to enable all this to be consumed as a service and with flexible payment options which Wipro helps us translate it to customer offerings. >> That's great. Utpal, I want to go to you and get your perspective on how customers, in terms of this boundaryless, how things have changed since March 15th which at least here in the US, I don't know if in India it was on the same date when everything basically got shut down. So it was this light switch moment. Everybody worked from home, no planning, no thought like ready, set, go to now we're six, seven, eight months into this thing and clearly we're it's a marathon not a sprint and even if we go back to some semblance of what was the old normal the new normal is going to be different and everyone is not going to go back to work full time like they did before. So how, from a customer perspective, from a technology implementation perspective and from an initiative and getting this stuff done how has that changed pre-COVID then oh my goodness, it's the light switch moment and now it's, hey, we're in this for the long term. >> Yeah. I think Rajesh did hit upon that a little bit. This is truly that moment where it was a forced innovation. Some of it was happening anyways and it was bound to happen but I think the COVID kind of accelerated all of it. What has impacted is it all started with, okay, how do we enable work from home? And that is when the whole BoundaryLess infrastructure, the virtual desk solutions and all of that started getting impact. I think after that most companies have realized that this is not a short term fix. It is a longterm it's going to be here for staying so they wanted to have a longterm fix so they wanted to come in with innovation but at the same time from a business perspective they've had impact in business so they wanted very creative business models for them to get set with the technology innovation quicker but they didn't want to do it in a traditional way of paying it all upfront and moving it to that. So that is where the creativity in terms of joint innovation which we did with Dell, in flexible payment options, bringing in some kind of an asset lease model and things like that have gained traction. A lot more conversations are around we want to transform help us find a way to make the transformation sooner with maybe less investment upfront and find a way to fund this from the future savings we'll get so that we can be ready for the future without necessarily impacting the bottom line today. All of that has changed, I would say in summary, has accelerated the adoption and the rate of change but it has also led to all of us thinking some creative business models and new approaches to doing business. >> Right, right. Satish back to you. What are the big conflicts that always exist? There's innovation versus security, right? And enabling innovation and giving people more power, more tools, more data to do things at the same time now your tax surface has increased you don't necessarily have everybody locked down on their home infrastructure and they were forced into this. When people are talking about digital transformation, how do they continue to drive forward and how are you helping them on innovation and enabling innovation at the same time as you talked about keeping the data protected and really thinking about business resiliency and continuity in this to increase the tax surface not only because of mobile, but now with the working from home thing? It's increased exponentially. >> Yeah. So I would just take an example of how Wipro handled this pandemic when it hit us and what solutions we get. So let me just give you a perspective. As we all know the current pandemic has disrupted many industries and we were no exception. Basically COVID has brought to the forefront many crucial factors in terms of business continuity process, the quality of employee experience and the automation connected with the employees. So while we enable our employees to connect, collaborate, and communicate with ease from anywhere from any device in a secure way with a consistent user experience powered by Wipro LiVE Workspace platform which actually takes care of delivering a seamless onboarding of user via the Wipro LiVE Workspace platform and consume all the services the way they used to traditionally consume when they were working from office? So this is something which is the power of Wipro LiVe Workspace platform we have implemented to deliver a seamless employee experience access to the workspaces. That's one but also there are some learnings. When we implemented the solutions on the flip side as businesses we must also acknowledge and be cognizant of the fact that employees are trying hard to juggle between frequent interruptions at home and notifications from various applications we receive both on corporate and personal devices. Basically in a nut shell it is difficult to have the culture of corporate to be working from home. Basically that's another big learning. While all of us are adjusting to this new normal we are in constant touch with our employees and trying to improve the overall employee connect and experience. From a solution perspective let me just give you what we actually did. We have close to 175,000 employees across the globe. Suddenly started working from home post lockdown. What does this mean? The traffic pattern suddenly changed the directions which were traditionally moving on a East to West direction started moving North to South. Basically this means a 100% of the workforce in a corporate started coming from the internet to access the corporate infrastructure and then gain access to the customer network. So basically we had to quickly swing in with our solutions and got our engineering teams to re engineer and tweet the infrastructure and security architecture to this new normal. By leveraging our Wipro BLE and video architectures which is powered by Dell VxRail, NSX we were able to spin off and build capacity on on-prem as well as on cloud in less than 24 hours post one got approvals from the client. Lastly we also deployed a back to work IoT solution which helped our employees to get back to work safely. Basically the solution offers various security parameters. Apart from traditional COVID updates it also helps in scanning the employees' temperatures, employee movement within the office premises, bundled with video analytics and enables secure touch less access to the ODCs for employees who are coming back to work. So we are putting all these solutions together and we pretty much seamlessly were able to navigate from the pandemic situation and get our business back to operations in a matter of days. >> 175,000 People. It's really interesting to think about how that network traffic completely changed from inside the firewalls to everything coming from the outside. It's a lot of people to get working from home right away so congratulations on that. As we come to a close Rajesh, I want to come back to you and talk about again, partnership in the age of this rapid acceleration of technology adoption, new technology move. We talked about the work from home. We've talked about cloud. We haven't talked very much about there's this other big thing that's coming down the pike which is 5G and IoT and kind of this entirely new scale of communication that's machine to machine, not person to person and now these connected devices. The amount of traffic continues to go up into the right at an accelerating rate. Tell us a little bit about the meaningfulness of having a partnership like Wipro that you guys can build solutions around new cutting edge technologies and have that real close connection with the customer or with all the supporting services. >> We'd love to. And maybe first I'll give you a perspective on how our employee base started working from home. Some other statistics that they wanted to show maybe add on towards what Satish said. We transitioned 120,000 employees. Twice the normal to work from home within two weeks and every day we are running something like 20,000 meetings and 16 million zoom minutes per day. That's the kind of traffic IT has seen. >> 16 million zoom minutes per day? >> Zoom minutes per day. >> Wow. >> That's the kind of traffic and our VPN traffic user load just tripled. At software or IT we call Dell digital. It was just a smooth and seamless experience. Now coming back, you said rightly. While we have partnered so far to deliver to the solution which are here today and the customers needs which are here today, what are we going to do for the future needs especially ie 5G IoT? We believe as a corporation that Edge is going to be the next wave of innovation. And next way our customers will benefit. Therefore connectivity to Edge via 5G becomes critical. IoT devices and managing the traffic and contain it there itself rather than flowing it back to data center becomes critical. As an example Wipro and Dell technologies are using our hyper converge solutions along with VMware telco and software for a European telco to provide automation and AI to deliver rapid results for the customer. So these are just early parts of it. We are partnering with Wipro to build solutions around 5G as well as telecom related innovation that'll come into the picture. IoT Satish spoke about a simple example of employee attendance. Imagine this is a need which will only accelerate from every organization, multiply it with the automation and AI that needs to be built into machines and feeding all the data back to drive some intelligence and refine the processes, refine the business outcomes. So I think we are working together on many such things and what's important is in all this, when the universe just explodes to devices and millions of devices, security becomes a paramount feature and we are working with Wipro to build what is called an embedded security into each of the solutions that we are designing. Security cannot be an afterthought or a bolt on it's becoming an integral part of the overall solution as we move towards the Edge. >> Yeah, right. And I think as Satish talked about all the distractions and notifications there're a lot of great opportunities for applied AI too to help people know what to do next. It's hard to be context switching all the time, not only on your work, but also the spouses working from home, the kids are doing homeschooling. It's not an optimal environment at all. Gentlemen thank you for your time. Congratulations on your partnership and hope you have a fantastic Dell Tech World. Sorry we can't be in person but this is not too bad. >> Thank you. >> Jeff >> Thank you >> Thank you Utpal, thank you Satish for your partnership. >> All right. Thank you gentlemen. >> Thank you. >> Alright. Stay with us for continuing coverage of Dell Technologies World 2020. I'm Jeff Frick. Thanks for watching. (upbeat music)

(bright music) >> Announcer: From around the globe, it's "theCUBE", with digital coverage of VMworld 2020, brought to you by VMware and its ecosystem partners. >> Welcome back, I'm Stu Miniman, and this is "theCUBE's" coverage of VMworld 2020. Of course, such a broad ecosystem in the VMware environment. Been talking a lot, of course, this year, about what's happened in the Cloud Native space. vSphere 7 has Kubernetes coming into the virtualized environment. And one of those key pieces of doing cloud is you need to make sure data protection still works. And, of course, VMware has a long history working with lots of companies. In this segment, we're going to be digging into the VMware, and Dell, also, solution for data protection. So, happy to welcome to the program. First, I have, from VMware, Tom Spoonemore. He is a product line manager for Modern Application Platform with VMware, and welcome back to the program, one of our CUBE alumnis, Efri Nattel-Shay, who is with Dell technologies, Director of Data Protection and Cloud Native apps. Efri, welcome back, Tom, welcome to the program. >> Thank you very much, it's good to be here. >> So, Tom, I kind of teed it up in my intro. VMware, for the longest time, for as long as I can remember, we've really talked about that ecosystem, those joint solutions. I remember, back when we started "theCUBE", in 2010, you'd go there and it would be, oh, there's $15, no, $20, for every dollar that you spend on VMware that the ecosystem kind of pulls along. When VMware started building the VMware Cloud Foundation and the VMware cloud solutions, data protection really went along with it. So, the integrations that they done with vSphere hold them in there as the environment. Tanzu Kubernetes, there's a lot of new pieces. But I think some of those principles have stayed the same. So, why don't you start us off. Tell us a little bit, philosophically, how is VMware treating this space, and how data protection fills into it, and then, Efri, we'll get your take on it, too. >> Yeah, sure, absolutely. So, from the perspective of VMware and the ecosystem, as you say, we want to be very inclusive. We want to bring the ecosystem and our partners along with what we're doing, regardless of what space it is, and in the Modern Applications Platform and Cloud Native tooling, we're very much thinking along the same lines. And as it relates to data protection in specific, Cloud Native is a place where, mainly it's been thought of as a place for stateless applications. but what we're seeing in people's deployments is more and more stateful applications are beginning to move to Kubernetes and into containers. And so the question then becomes, what do you do for data protection of those applications that are deployed into Kubernetes? And so, with Tanzu, and specifically Tanzu Mission Control, we have included a data protection capability, along with the other capabilities that come with Mission Control, that allows you to provide data protection for your fleet of Kubernetes clusters, regardless of which distribution, regardless of which cloud they're running on, and regardless of how many teams you might have running on a particular cluster or set of clusters. And so, for this reason, we have introduced a data protection capability that is focused around our open source project called Velero and Mission Control operates Velero in your clusters from a central UI API and CLI. That allows you to do data protection, initiating schedules of backups, doing restores, and even migration from cloud to cloud, from a single control point. And part of this vision is not only providing an API that we can handle directly with our own Velero-based implementation, but also opening that up to partners. And this is where we're working with Dell, specifically, to be able to provide that single API, but yet have Dell, for instance, with their PowerProtect solution, be able to plug in and be a data protection provider underneath Tanzu Mission Control. And so, that's the work that we're doing together to help satisfy this vision that we have for data protection in the Cloud Native space. >> Yeah, agree 100% with Tom. Like Tom has said, when we looked at customer environments three years ago, people talk mainly about stateless applications, but over time, when more storage solutions, persistent data solutions came along, there came the need to, not only provision the data, but also protect it, and be able to do backups, and restores, and cyber recovery solutions, and disaster recovery, and the whole set of use cases that allow a full life cycle of data along the Cloud Native set of applications, not just a traditional one. And what we've seen, we're talking, obviously, with a lot of customers, joint customers with VMware, customers that use our storage solutions, as well as others, on-prem and in the cloud. And what they have shown, to say, there, is that you have the IT infrastructure people on one hand, which have certain needs, and there is the new set of users, the DevOps people, who are writing applications in a new way, and they need to communicate and they need a solution that fits both of them. So, with VMware, with the community, with Velero, we are introducing a solution that is capable of doing both management for the DevOps people, as well as for the other team infrastructure. And, a year ago, we have talked about this coming up, and now it's really there, and it's doing great. >> Oh, Efri, I'm so glad you brought up some of those organizational issues, because it's not just, oh, we have some new applications, and, of course, we need to do data protection. Can you bring us inside a little bit? Your customers, are they aware of what they need to do? Is it central IT that's coming over and telling the DevOps team, hey, don't forget, security, data protection, still super important. How does that engagement go, and what change does that have for the Dell field and the channel? >> Yeah, I think that the more successful organizations really have that kind of dialogue. So, the developers are not operating in silos. They're not doing things themselves. They do, some of the use cases, they do need to copy data for their own use, but they understand that there are also organizational needs. Someone needs to sign the audit pass, the SLAs are in compliance, the regulations are met. So, all of these things, someone needs to do them. And there is a mutual recognition that there is a role for these people and for these people, for these use cases and for these use cases. >> Yeah, I would agree with that. One of the things that we're seeing, particularly as you think about Kubernetes as a multitenant kind of platform, what we're seeing is that central IT operations still wants to make sure that backups are happening with stateful applications, but more and more they're relying on and providing self-service capabilities to line of business and DevOps, to be able to back up their applications in the way that's best for those applications. It's a recognition of domain expertise for a particular application. So, what we've done with Mission Control is allowed central IT to define policy. And those policies then give the framework, or guidelines, if you will, that then allow the DevOps teams to make the best choices within their own field of expertise and for their own applications. >> Yeah, and what we've seen is some of the organizations really like full control over central IT, and some customers have told us, don't give anything to the developers, but most of them are asking for some self-service capabilities for the developers. But then, who is setting the policy? Who is saying, okay, I have a gold policy data protection? Does it mean I replicate to another side? Does it mean I do longterm retention for a month, or for a year? That is for someone in central IT to set up. So, saying what the policy means, or what it actually is, is the job of a central IT, whereas, this application needs application consistency, and it is of gold policy, that oftentimes is the best knowledge and domain expertise of the developer. >> So, Tom, you mentioned Tanzu Mission Control, which is the management solution. Tanzu is a portfolio. Can you help walk us through the relevant pieces here that are part of this joint solution? >> Yeah, sure. So, Tanzu is really a portfolio of applications, or a portfolio of solutions, as you've said. It's really along three main pillars. It's what we call, build, run and manage. Tanzu Mission Control fills in, along with our Tanzu Observability and Tanzu Service Mesh, in our manage pillar. The build pillar is more along the lines of supporting developing of modern applications, developing and deploying modern applications. So, many of the technologies that have come from our acquisitions of Pivotal, as well as Bitnami, make up that pillar, and these are technologies that are coming to fore, and you'll hear more and more about at this VM world and going forward. Our run pillar is really where you'll find Tanzu Kubernetes Grid. Now, this is our distribution, but it's more than just a distribution of Kubernetes. It's a distribution of Kubernetes, along with all the tools that you would need to be able to deploy modern applications. So, all of these three pillars come together, along with services provided by Pivotal labs, to really give you a full, multifaceted platform for deploying and operating modern applications. >> Great, and Efri, where are there integrations there? How does the storage fit in has been a discussion we've been having for a few years% when it comes to Kubernetes. >> Yeah, basically, PowerProtect integrates with all of these levels that Tom has mentioned, starting with the lowest levels of integration. With the storage, VMware has Cloud Native storage solutions, which allow things like incremental snapshots to be taken from the environment. And we're using this mechanism in order to copy data efficiently from TKG, Tanzu Kubernetes Grid, environment, out of the cluster, into a space-efficient data domain, as a target site. So, that's a storage integration. Then, there is qualification and support for the various run environments that Tom has mentioned, the Tanzu Kubernetes Grid, and Tanzu Kubernetes Grid Integrated, as well as things that we're working with VMware in order to enable protection for what has been called the Project Pacific, which really allows you very sophisticated capabilities of running multiple Kubernetes clusters using the Kubernetes cluster API capabilities. So, you can spin up a cluster very, very quickly by VMware. And then, we can take backups of this environment up to data domain target site. And, finally, working with Tom for tons of amount of time and effort to do the integration between Tanzu Mission Control and PowerProtect. So, allowing cloud, multicloud, multilocation environments to be provisioned and monitoring by Tanzu Mission Control, but also protected using PowerProtect. >> Yeah, so, Tom, we talked about supporting the ecosystem, and it's a much faster cadence now than it was in the past. It used to be, it felt like every other year at VMworld, we got together and talked about the major vSphere release. Of course, in the container, in Kubernetes world, we're having a much faster cadence. So, could you just help us understand, what of this is generally available today? We saw vSphere 7 back in the spring. The update, right ahead of VMworld, that really extended Kubernetes beyond just VCF, to be able to be an all vSphere 7 environment. So, we know some of this is here on the roadmap, so help map this out for us, what's here today from VMware and what the timeline is we expect for all of these pieces we've been discussing. >> Yeah, absolutely. So, Mission Control shipped in March. So we're still relatively new, but as you say, we run Cloud Native ourselves, and so we're releasing new features, new capabilities. literally every week. We have a weekly cadence for release. Our data protection capability was just introduced at the end of June, so it's fairly new, and we are still introducing capabilities, like bring your own storage, doing scheduling of backups, and this kind of thing. You'll see us adding more and more cloud providers. We have been working to open up the platform to make it available to partners. And this is, just generally, with Mission Control, across the board, but specifically, when it comes to Dell, and PowerProtect, the data protection capability, this is something that we are still actively working on, and it is past the architecture stage, but it's probably still a little ways out before we can deliver on it, but we are working on it diligently, and definitely expect to have that in the product, and available, and really providing a basis for integrations with other providers as well. >> Yeah, and in terms of PowerProtect, we have told the audience about a tech preview a year ago, and since then we have released a number of releases. We are having a quarterly cadence. So, it is available for the general consumption for quite some time. Talking about the integration layers that we have mentioned before, we are the first stack to protect VMs and Kubernetes and applications using the same platform, the same UI, the same policies, everything looks the same. And we have recently introduced capabilities such as application consistency for a number of applications. The support for TKG is available for now. And, as Tom has said, we are working on further integrations, such as the integration with Tanzu Mission Control with VMware. >> Wonderful, I want to get a final word from both of you. Efri, we'll start with you. We've got this regular cadence coming up. We know we're only a couple of weeks away from DTWE, the Dell Technology World Experience, where, of course, theCUBE will be there. What should we look for the rest of 2020, or any final comments that you have for customers that might be looking at this environment? >> Sure, I think that, two trends that I'm seeing, and they're just getting stronger over the years. The first thing is multicloud, and multicloud means many things to different people, but, basically, every customer that we are speaking to is talking about, I want to run things on-prem, but I also need to run these workloads in the hyperscaler. And I need to move from one hyperscaler region to another, or between hyperscalers, and they want to run this distribution here, and the other distribution there. And there are many combinations of stacks and Database-as-a-Service and other components of the infrastructure that different developers are using on-prem and in the cloud. So, I expect this to go even further, and solutions like PowerProtect and TKG can help customers to do that job, and, of course, Tanzu Mission Control, to monitor and manage this environment. Secondly, I think that protection is going to follow more the workloads. So, application is no longer the VM. Obviously, it's becoming many different components that are starting to span across locations and across environments. And again, the protection nature of these is going to change according to where and how these workloads are being provisioned. >> Yeah, and I would say the same thing about Mission Control, very much multicloud-focused, Today it's largely an AWS-focused solution. We're changing to add more flexible storage options, more clouds. Azure is something that we'll be doing in the short term, Google Cloud platform and Google Cloud Storage after that, as well as just the ability to use your own on-prem storage for your backup targets. Also, we're going to be focusing on driving more policy-driven backup. So, being able to define policies for groups of clusters, define RTO and RPO for groups of clusters, allowing Mission Control to help determine what the individual backup policy should be for that particular asset. And continuing to work with Dell and other partners to help extend our platform and open it up for other data protection providers. >> Tom and Efri, thanks so much for the updates. Tom, welcome to being a CUBE alumni, and Efri, I'm sure we'll be seeing you in the team, in the near future. >> Thank you. >> Thank you so much. >> Stay with us for more coverage from VMworld 2020. I'm Stu Miniman, and as always, thank you for watching theCUBE. (bright music)

>> From the Cube Studios in Palo Alto in Boston, connecting with thought leaders all around the world, this is a Cube Conversation. >> Hi everyone, this is Dave Vellante and welcome back to the Cube's coverage of the MIT CDOIQ. God, we've been covering this show since probably 2013, really trying to understand the intersection of data and organizations and data quality and how that's evolved over time. And with me to discuss these issues is Krishna Cheriath, who's the Vice President and Chief Data Officer, Bristol-Myers Squibb. Krishna, great to see you, thanks so much for coming on. >> Thank you so much Dave for the invite, I'm looking forward to it. >> Yeah first of all, how are things in your part of the world? You're in New Jersey, I'm also on the East coast, how you guys making out? >> Yeah, I think these are unprecedented times all around the globe and whether it is from a company perspective or a personal standpoint, it is how do you manage your life, how do you manage your work in these unprecedented COVID-19 times has been a very interesting challenge. And to me, what is most amazing has been, I've seen humanity rise up and so to our company has sort of snap to be able to manage our work so that the important medicines that have to be delivered to our patients are delivered on time. So really proud about how we have done as a company and of course, personally, it has been an interesting journey with my kids from college, remote learning, wife working from home. So I'm very lucky and blessed to be safe and healthy at this time. So hopefully the people listening to this conversation are finding that they are able to manage through their lives as well. >> Obviously Bristol-Myers Squibb, very, very strong business. You guys just recently announced your quarter. There's a biologics facility near me in Devon's, Massachusetts, I drive by it all the time, it's a beautiful facility actually. But extremely broad portfolio, obviously some COVID impact, but you're managing through that very, very well, if I understand it correctly, you're taking a collaborative approach to a COVID vaccine, you're now bringing people physically back to work, you've been very planful about that. My question is from your standpoint, what role did you play in that whole COVID response and what role did data play? >> Yeah, I think it's a two part as you rightly pointed out, the Bristol-Myers Squibb, we have been an active partner on the the overall scientific ecosystem supporting many different targets that is, from many different companies I think. Across biopharmaceuticals, there's been a healthy convergence of scientific innovation to see how can we solve this together. And Bristol-Myers Squibb have been an active participant as our CEO, as well as our Chief Medical Officer and Head of Research have articulated publicly. Within the company itself, from a data and technology standpoint, data and digital is core to the response from a company standpoint to the COVID-19, how do we ensure that our work continues when the entire global workforce pivots to a kind of a remote setting. So that really calls on the digital infrastructure to rise to the challenge, to enable a complete global workforce. And I mean workforce, it is not just employees of the company but the all of the third-party partners and others that we work with, the whole ecosystem needs to work. And I think our digital infrastructure has proven to be extremely resilient than that. From a data perspective, I think it is twofold. One is how does the core book of business of data continue to drive forward to make sure that our companies key priorities are being advanced. Secondarily, we've been partnering with a research and development organization as well as medical organization to look at what kind of real world data insights can really help in answering the many questions around COVID-19. So I think it is twofold. Main summary; one is, how do we ensure that the data and digital infrastructure of the company continues to operate in a way that allows us to progress the company's mission even during a time when globally, we have been switched to a remote working force, except for some essential staff from lab and manufacturing standpoint. And secondarily is how do we look at the real-world evidence as well as the scientific data to be a good partner with other companies to look at progressing the societal innovations needed for this. >> I think it's a really prudent approach because let's face it, sometimes one shot all vaccine can be like playing roulette. So you guys are both managing your risk and just as I say, financially, a very, very successful company in a sound approach. I want to ask you about your organization. We've interviewed many, many Chief Data Officers over the years, and there seems to be some fuzziness as to the organizational structure. It's very clear with you, you report in to the CIO, you came out of a technical bag, you have a technical degree but you also of course have a business degree. So you're dangerous from that standpoint. You got both sides which is critical, I would think in your role, but let's start with the organizational reporting structure. How did that come about and what are the benefits of reporting into the CIO? >> I think the Genesis for that as Bristol-Myers Squibb and when I say Bristol-Myers Squibb, the new Bristol-Myers Squibb is a combination of Heritage Bristol-Myers Squibb and Heritage Celgene after the Celgene acquisition last November. So in the Heritage Bristol-Myers Squibb acquisition, we came to a conclusion that in order for BMS to be able to fully capitalize on our scientific innovation potential as well as to drive data-driven decisions across the company, having a robust data agenda is key. Now the question is, how do you progress that? Historically, we had approached a very decentralized mechanism that made a different data constituencies. We didn't have a formal role of a Chief Data Officer up until 2018 or so. So coming from that realization that we need to have an effective data agenda to drive forward the necessary data-driven innovations from an analytic standpoint. And equally importantly, from optimizing our execution, we came to conclusion that we need an enterprise-level data organization, we need to have a first among equals if you will, to be mandated by the CEO, his leadership team, to be the kind of an orchestrator of a data agenda for the company, because data agenda cannot be done individually by a singular CDO. It has to be done in partnership with many stakeholders, business, technology, analytics, et cetera. So from that came this notion that we need an enterprise-wide data organization. So we started there. So for awhile, I would joke around that I had all of the accountabilities of the CDO without the lofty title. So this journey started around 2016, where we create an enterprise-wide data organization. And we made a very conscious choice of separating the data organization from analytics. And the reason we did that is when we look at the bowl of Bristol-Myers Squibb, analytics for example, is core and part of our scientific discovery process, research, our clinical development, all of them have deep data science and analytic embedded in it. But we also have other analytics whether it is part of our sales and marketing, whether it is part of our finance and our enabling functions they catch all across global procurement et cetera. So the world of analytics is very broad. BMS did a separation between the world of analytics and from the world of data. Analytics at BMS is in two modes. There is a central analytics organization called Business Insights and Analytics that drive most of the enterprise-level analytics. But then we have embedded analytics in our business areas, which is research and development, manufacturing and supply chain, et cetera, to drive what needs to be closer to the business idea. And the reason for separating that out and having a separate data organization is that none of these analytic aspirations or the business aspirations from data will be met if the world of data is, you don't have the right level of data available, the velocity of data is not appropriate for the use cases, the quality of data is not great or the control of the data. So that we are using the data for the right intent, meeting the compliance and regulatory expectations around the data is met. So that's why we separated out that data world from the analytics world, which is a little bit of a unique construct for us compared to what we see generally in the world of CDOs. And from that standpoint, then the decision was taken to make that report for global CIO. At Bristol-Myers Squibb, they have a very strong CIO organization and IT organization. When I say strong, it is from this lens standpoint. A, it is centralized, we have centralized the budget as well as we have centralized the execution across the enterprise. And the CDO reporting to the CIO with that data-specific agenda, has a lot of value in being able to connect the world of data with the world of technology. So at BMS, their Chief Data Officer organization is a combination of traditional CDO-type accountabilities like data risk management, data governance, data stewardship, but also all of the related technologies around master data management, data lake, data and analytic engineering and a nascent AI data and technology lab. So that construct allows us to be a true enterprise horizontal, supporting analytics, whether it is done in a central analytics organization or embedded analytics teams in the business area, but also equally importantly, focus on the world of data from operational execution standpoint, how do we optimize data to drive operational effectiveness? So that's the construct that we have where CDO reports to the CIO, data organization separated from analytics to really focus around the availability but also the quality and control of data. And the last nuance that is that at BMS, the Chief Data Officer organization is also accountable to be the Data Protection Office. So we orchestrate and facilitate all privacy-related actions across because that allows us to make sure that all personal data that is collected, managed and consumed, meets all of the various privacy standards across the world, as well as our own commitments as a company from across from compliance principles standpoint. >> So that makes a lot of sense to me and thank you for that description. You're not getting in the way of R&D and the scientists, they know data science, they don't need really your help. I mean, they need to innovate at their own pace, but the balance of the business really does need your innovation, and that's really where it seems like you're focused. You mentioned master data management, data lakes, data engineering, et cetera. So your responsibility is for that enterprise data lifecycle to support the business side of things, and I wonder if you could talk a little bit about that and how that's evolved. I mean a lot has changed from the old days of data warehouse and cumbersome ETL and you mentioned, as you say data lakes, many of those have been challenging, expensive, slow, but now we're entering this era of cloud, real-time, a lot of machine intelligence, and I wonder if you could talk about the changes there and how you're looking at and thinking about the data lifecycle and accelerating the time to insights. >> Yeah, I think the way we think about it, we as an organization in our strategy and tactics, think of this as a data supply chain. The supply chain of data to drive business value whether it is through insights and analytics or through operation execution. When you think about it from that standpoint, then we need to get many elements of that into an effective stage. This could be the technologies that is part of that data supply chain, you reference some of them, the master data management platforms, data lake platforms, the analytics and reporting capabilities and business intelligence capabilities that plug into a data backbone, which is that I would say the technology, swim lane that needs to get right. Along with that, what we also need to get right for that effective data supply chain is that data layer. That is, how do you make sure that there is the right data navigation capability, probably you make sure that we have the right ontology mapping and the understanding around the data. How do we have data navigation? It is something that we have invested very heavily in. So imagine a new employee joining BMS, any organization our size has a pretty wide technology ecosystem and data ecosystem. How do you navigate that, how do we find the data? Data discovery has been a key focus for us. So for an effective data supply chain, then we knew that and we have instituted our roadmap to make sure that we have a robust technology orchestration of it, but equally important is an effective data operations orchestration. Both needs to go hand in hand for us to be able to make sure that that supply chain is effective from a business use case and analytic use standpoint. So that has led us on a journey from a cloud perspective, since you refer that in your question, is we have invested very heavily to move from very disparate set of data ecosystems to a more converse cloud-based data backbone. That has been a big focus at the BMS since 2016, whether it is from a research and development standpoint or from commercialization, it is our word for the sales and marketing or manufacturing and supply chain and HR, et cetera. How do we create a converged data backbone that allows us to use that data as a resource to drive many different consumption patterns? Because when you imagine an enterprise of our size, we have many different consumers of the data. So those consumers have different consumption needs. You have deep data science population who just needs access to the data and they have data science platforms but they are at once programmers as well, to the other end of the spectrum where executives need pre-packaged KPIs. So the effective orchestration of the data ecosystem at BMS through a data supply chain and the data backbone, there's a couple of things for us. One, it drives productivity of our data consumers, the scientific researchers, analytic community or other operational staff. And second, in a world where we need to make sure that the data consumption appalls ethical standards as well as privacy and other regulatory expectations, we are able to build it into our system and process the necessary controls to make sure that the consumption and the use of data meets our highest trust advancements standards. >> That makes a lot of sense. I mean, converging your data like that, people always talk about stove pipes. I know it's kind of a bromide but it's true, and allows you to sort of inject consistent policies. What about automation? How has that affected your data pipeline recently and on your journey with things like data classification and the like? >> I think in pursuing a broad data automation journey, one of the things that we did was to operate at two different speed points. In a historically, the data organizations have been bundled with long-running data infrastructure programs. By the time you complete them, their business context have moved on and the organization leaders are also exhausted from having to wait from these massive programs to reach its full potential. So what we did very intentionally from our data automation journey is to organize ourselves in two speed dimensions. First, a concept called Rapid Data Lab. The idea is that recognizing the reality that the data is not well automated and orchestrated today, we need a SWAT team of data engineers, data SMEs to partner with consumers of data to make sure that we can make effective data supply chain decisions here and now, and enable the business to answer questions of today. Simultaneously in a longer time horizon, we need to do the necessary work of moving the data automation to a better footprint. So enterprise data lake investments, where we built services based on, we had chosen AWS as the cloud backbone for data. So how do we use the AWS services? How do we wrap around it with the necessary capabilities so that we have a consistent reference and technical architecture to drive the many different function journeys? So we organized ourselves into speed dimensions; the Rapid Data Lab teams focus around partnering with the consumers of data to help them with data automation needs here and now, and then a secondary team focused around the convergence of data into a better cloud-based data backbone. So that allowed us to one, make an impact here and now and deliver value from data to the dismiss here and now. Secondly, we also learned a lot from actually partnering with consumers of data on what needs to get adjusted over a period of time in our automation journey. >> It makes sense, I mean again, that whole notion of converged data, putting data at the core of your business, you brought up AWS, I wonder if I could ask you a question. You don't have to comment on specific vendors, but there's a conversation we have in our community. You have AWS huge platform, tons of partners, a lot of innovation going on and you see innovation in areas like the cloud data warehouse or data science tooling, et cetera, all components of that data pipeline. As well, you have AWS with its own tooling around there. So a question we often have in the community is will technologists and technology buyers go for kind of best of breed and cobble together different services or would they prefer to have sort of the convenience of a bundled service from an AWS or a Microsoft or Google, or maybe they even go best of breeds for all cloud. Can you comment on that, what's your thinking? >> I think, especially for organizations, our size and breadth, having a converged to convenient, all of the above from a single provider does not seem practical and feasible, because a couple of reasons. One, the heterogeneity of the data, the heterogeneity of consumption of the data and we are yet to find a single stack provider who can meet all of the different needs. So I am more in the best of breed camp with a few caveats, a hybrid best of breed, if you will. It is important to have a converged the data backbone for the enterprise. And so whether you invest in a singular cloud or private cloud or a combination, you need to have a clear intention strategy around where are you going to host the data and how is the data is going to be organized. But you could have a lot more flexibility in the consumption of data. So once you have the data converged into, in our case, we converged on AWS-based backbone. We allow many different consumptions of the data, because I think the analytic and insights layer, data science community within R&D is different from a data science community in the supply chain context, we have business intelligence needs, we have a catered needs and then there are other data needs that needs to be funneled into software as service platforms like the sales forces of the world, to be able to drive operational execution as well. So when you look at it from that context, having a hybrid model of best of breed, whether you have a lot more convergence from a data backbone standpoint, but then allow for best of breed from an analytic and consumption of data is more where my heart and my brain is. >> I know a lot of companies would be excited to hear that answer, but I love it because it fosters competition and innovation. I wish I could talk for you forever, but you made me think of another question which is around self-serve. On your journey, are you at the point where you can deliver self-serve to the lines of business? Is that something that you're trying to get to? >> Yeah, I think it does. The self-serve is an absolutely important point because I think the traditional boundaries of what you consider the classical IT versus a classical business is great. I think there is an important gray area in the middle where you have a deep citizen data scientist in the business community who really needs to be able to have access to the data and I have advanced data science and programming skills. So self-serve is important but in that, companies need to be very intentional and very conscious of making sure that you're allowing that self-serve in a safe containment sock. Because at the end of the day, whether it is a cyber risk or data risk or technology risk, it's all real. So we need to have a balanced approach between promoting whether you call it data democratization or whether you call it self-serve, but you need to balance that with making sure that you're meeting the right risk mitigation strategy standpoint. So that's how then our focus is to say, how do we promote self-serve for the communities that they need self-serve, where they have deeper levels of access? How do we set up the right safe zones for those which may be the appropriate mitigation from a cyber risk or data risk or technology risk. >> Security pieces, again, you keep bringing up topics that I could talk to you forever on, but I heard on TV the other night, I heard somebody talking about how COVID has affected, because of remote access, affected security. And it's like hey, give everybody access. That was sort of the initial knee-jerk response, but the example they gave as well, if your parents go out of town and the kid has a party, you may have some people show up that you don't want to show up. And so, same issue with remote working, work from home. Clearly you guys have had to pivot to support that, but where does the security organization fit? Does that report separate alongside the CIO? Does it report into the CIO? Are they sort of peers of yours, how does that all work? >> Yeah, I think at Bristol-Myers Squibb, we have a Chief Information Security Officer who is a peer of mine, who also reports to the global CIO. The CDO and the CSO are effective partners and are two sides of the coin and trying to advance a total risk mitigation strategy, whether it is from a cyber risk standpoint, which is the focus of the Chief Information Security Officer and whether it is the general data consumption risk. And that is the focus from a Chief Data Officer in the capacities that I have. And together, those are two sides of a coin that the CIO needs to be accountable for. So I think that's how we have orchestrated it, because I think it is important in these worlds where you want to be able to drive data-driven innovation but you want to be able to do that in a way that doesn't open the company to unwanted risk exposures as well. And that is always a delicate balancing act, because if you index too much on risk and then high levels of security and control, then you could lose productivity. But if you index too much on productivity, collaboration and open access and data, it opens up the company for risks. So it is a delicate balance within the two. >> Increasingly, we're seeing that reporting structure evolve and coalesce, I think it makes a lot of sense. I felt like at some point you had too many seats at the executive leadership table, too many kind of competing agendas. And now your structure, the CIO is obviously a very important position. I'm sure has a seat at the leadership table, but also has the responsibility for managing that sort of data as an asset versus a liability which my view, has always been sort of the role of the Head of Information. I want to ask you, I want to hit the Escape key a little bit and ask you about data as a resource. You hear a lot of people talk about data is the new oil. We often say data is more valuable than oil because you can use it, it doesn't follow the laws of scarcity. You could use data in infinite number of places. You can only put oil in your car or your house. How do you think about data as a resource today and going forward? >> Yeah, I think the data as the new oil paradigm in my opinion, was an unhealthy, and it prompts different types of conversations around that. I think for certain companies, data is indeed an asset. If you're a company that is focused on information products and data products and that is core of your business, then of course there's monetization of data and then data as an asset, just like any other assets on the company's balance sheet. But for many enterprises to further their mission, I think considering data as a resource, I think is a better focus. So as a vital resource for the company, you need to make sure that there is an appropriate caring and feeding for it, there is an appropriate management of the resource and an appropriate evolution of the resource. So that's how I would like to consider it, it is a personal end of one perspective, that data as a resource that can power the mission of the company, the new products and services, I think that's a good, healthy way to look at it. At the center of it though, a lot of strategies, whether people talk about a digital strategy, whether the people talk about data strategy, what is important is a company to have a pool north star around what is the core mission of the company and what is the core strategy of the company. For Bristol-Myers Squibb, we are about transforming patients' lives through science. And we think about digital and data as key value levers and drivers of that strategy. So digital for the sake of digital or data strategy for the sake of data strategy is meaningless in my opinion. We are focused on making sure that how do we make sure that data and digital is an accelerant and has a value lever for the company's mission and company strategy. So that's why thinking about data as a resource, as a key resource for our scientific researchers or a key resource for our manufacturing team or a key resource for our sales and marketing, allows us to think about the actions and the strategies and tactics we need to deploy to make that effective. >> Yeah, that makes a lot of sense, you're constantly using that North star as your guideline and how data contributes to that mission. Krishna Cheriath, thanks so much for coming on the Cube and supporting the MIT Chief Data Officer community, it was a really pleasure having you. >> Thank you so much for Dave, hopefully you and the audience is safe and healthy during these times. >> Thank you for that and thank you for watching everybody. This is Vellante for the Cube's coverage of the MIT CDOIQ Conference 2020 gone virtual. Keep it right there, we'll right back right after this short break. (lively upbeat music)

(upbeat music) >> Announcer: From the CUBE studios in Palo Alto, in Boston, connecting with thought leaders all around the world. This is theCUBE Conversation. >> Hey, welcome back everybody Jeffrey Frick with theCUBE. We are getting through the COVID crisis. It continues and impacting the summer. I can't believe the summer's almost over, but there's a whole lot of things going on in terms of privacy and contact tracing and this kind of this feeling that there's this conflict between kind of personal identification and your personal privacy versus the public good around things like contact tracing. And I was in a session last week with two really fantastic experts. I wanted to bring them on the show and we're really excited to have back for I don't even know how many times Michelle has been on Michelle Dennedy, She is the former chief privacy officer at Cisco and now she's running the CEO of Identity, Michelle great to see you. >> Good to see you always Jeff >> Yeah and for the first time Dr. Ann Cavoukian and she is the executive director Global Privacy & Security By Design Center. Joining us from Toronto, worked with the government and is not short on opinions about privacy. (laughing) Ann good to see you. >> Hi Jeff thank you >> Yes, so let's jump into it cause I think one of the fundamental issues that we keep hearing is this zero-sum game. And I know and it's a big topic for you that there seems to be this trade off this either or and specifically let's just go to contact tracing. Cause that's a hot topic right now with COVID. I hear that it's like you're telling everybody where I'm going and you're sharing that with all these other people. How is this even a conversation and where do I get to choose whether I want to participate or not? >> You can't have people traced and tracked and surveil. You simply can't have it and it can't be an either or win lose model. You have to get rid of that data. Zero-sum game where only one person can win and the other one loses and it sums to a total of zero. Get rid of that, that's so yesterday. You have to have both groups winning positive sum. Meaning yes, you need public health and public safety and you need privacy. It's not one versus the other. We can do both and that's what we insist upon. So the contact term tracing app that was developed in Canada was based on the Apple Google framework, which is actually called exposure notification. It's totally privacy protective individuals choose to voluntarily download this app. And no personal information is collected whatsoever. No names, no geolocation data, nothing. It's simply notifies you. If you've been exposed to someone who is COVID-19 positive, and then you can decide on what action you wish to take. Do you want to go get tested? Do you want to go to your family doctor, whatever the decision lies with you, you have total control and that's what privacy is all about. >> Jeffrey: But what about the person who was sick? Who's feeding the top into that process and is the sick person that you're no notifying they obviously their personal information is part of that transaction. >> what the COVID alerts that we developed based on the Apple Google framework. It builds on manual contact tracing, which also take place the two to compliment each other. So the manual contact tracing is when individuals go get to get tested and they're tested as positive. So healthcare nurses will speak to that individual and say, please tell us who you've been in contact with recently, family, friends, et cetera. So the two work together and by working together, we will combat this in a much more effective manner. >> Jeffrey: So shifting over to you Michelle, you know, there's PIN and a lot of conversations all the time about personal identifiable information but right. But then medical has this whole nother class of kind of privacy restrictions and level of care. And I find it really interesting that on one hand, you know, we were trying to do the contract tracing on another hand if you know, my wife works in a public school. If they find out that one of the kids in this class has been exposed to COVID somehow they can't necessarily tell the teacher because of HIPAA restriction. So I wonder if you could share your thoughts on this kind of crossover between privacy and health information when it gets into this kind of public crisis and this inherent conflict for the public right to know and should the teacher be able to be told and it's not a really clean line with a simple answer, I don't think. >> No and Jeff, and you're also layering, you know, when you're talking about student data, you layering another layer of legal restriction. And I think what you're putting your thumb on is something that's really critical. When you talk about privacy engineering, privacy by design and ethics engineering. You can't simply start with the legal premise. So is it lawful to share HIPAA covered data. A child telling mommy I don't feel well not HIPAA covered. A child seeing a doctor for medical services and finding some sort of infection or illness covered, right? So figuring out the origin of the exact same zero one. Am I ill or not, all depends on context. So you have to first figure out, first of all let's tackle the moral issues. Have we decided that it is a moral imperative to expose certain types of data. And I separate that from ethics intentionally and with apologies to true ethicists. The moral imperative is sort of the things we find are so wrong. We don't want a list of kids who are sick or conversely once the tipping point goes the list of kids who are well. So then they are called out that's the moral choice. The ethical choice is just because you can should you, and that's a much longer conversation. Then you get to the legal imperative. Are you allowed to based on the past mistakes that we made. That's what every piece of litigation or legislation is particularly in a common law construct in the US. It's very important to understand that civil law countries like the European theater. They try to prospectively legislate for things that might go wrong. The construct is thinner in a common law economy where you do, you use test cases in the courts of law. That's why we are such a litigious society has its own baggage. But you have to now look at is that legal structure attempting to cover past harms that are so bad that we've decided as a society to punish them, is this a preventative law? And then you finally get to what I say is stage four for every evaluation is isn't viable, are the protections that you have to put on top of these restrictions. So dire that they either cannot be maintained because of culture process or cash or it just doesn't make sense anymore. So does it, is it better to just feel someone's forehead for illness rather than giving a blood assay, having it sent away for three weeks and then maybe blah, blah, blah, blah, blah, blah. >> Right. >> You have to look at this as a system problem solving issue. >> So I want to look at it in the context of, again kind of this increased level of politicization and or, you know, kind of exposure outside of what's pretty closed. And I want to bring up AIDS and the porn industry very frankly right? Where people behaving in the behavior of the business risk a life threatening disease of which I still don't think it as a virus. So you know why, cause suddenly, you know, we can track for that and that's okay to track for that. And there's a legitimate reason to versus all of the other potential medical conditions that I may or may not have that are not necessarily brought to bear within coming to work. And we might be seeing this very soon. As you said, if people are wanting our temperatures, as we come in the door to check for symptoms. How does that play with privacy and healthcare? It's still fascinates me that certain things is kind of pop out into their own little bucket of regulation. I'm wondering if you could share your thoughts on that Ann. >> You know, whenever you make it privacy versus fill in the blank, especially in the context of healthcare. You end up turning it to a lose lose as opposed to even a win lose. Because you will have fewer people wanting to allow themselves to be tested, to be brought forward for fear of where that information may land. If it lands in the hands of your employer for example or your whoever owns your house if you're in renting, et cetera. It creates enormous problems. So regardless of what you may think of the benefits of that model. History has shown that it doesn't work well that people end up shying away from being tested or seeking treatment or any of those things. Even now with the contact tracing apps that have been developed. If you look globally the contact tracing apps for COVID-19. They have failed the ones that identify individuals in the UK, in Australia, in Western Canada that's how it started out. And they've completely dropped them because they don't work. People shy away from them. They don't use them. So they've gotten rid of that. They've replaced it with the, an app based on the Apple Google framework, which is the one that protects privacy and will encourage people to come forward and seek to be tested. If there's a problem in Germany. Germany is one of the largest privacy data protection countries in the world. Their privacy people are highly trusted in Germany. Germany based their app on the Apple Google framework. About a month ago they released it. And within 24 hours they had 6.5 million people download the app. >> Right. >> Because there is such trust there unlike the rest of the world where there's very little trust and we have to be very careful of the trust deficit. Because we want to encourage people to seek out these apps so they can attempt to be tested if there's a problem, but they're not going to use them. They're just going to shy away from them. If there is such a problem. And in fact I'll never forget. I did an interview about a month ago, three weeks ago in the US on a major major radio station that has like 54 million people followers. And I was telling them about the COVID alert the Canadian contact tracing app, actually it's called exposure notification app, which was built on the Apple Google framework. And people in hoard said they wouldn't trust anyone with it in the US. They just wouldn't trust it. So you see there's such a trust deficit. That's what we have to be careful to avoid. >> So I want to hold on the trust for just a second, but I want to go back to you Michelle and talk about the lessons that we can learn post 9/11. So the other thing right and keep going back to this over and over. It's not a zero-sum game. It's not a zero-sum game and yet that's the way it's often positioned as a way to break down existing barriers. So if you go back to 9/11 probably the highest profile thing being the Patriot Act, you know, where laws are put in place to protect us from terrorism that are going to do things that were not normally allowed to be done. I bet without checking real exhaustively that most of those things are still in place. You know, cause a lot of times laws are written. They don't go away for a long time. What can we learn from what happened after 9/11 and the Patriot Act and what should be really scared of, or careful of or wary of using that as a framework for what's happening now around COVID and privacy. >> It's a perfect, it's not even an analogy because we're feeling the shadows of the Patriot Act. Even now today, we had an agreement from the United States with the European community until recently called the Privacy Shield. And it was basically if companies and organizations that were, that fell under the Federal Trade Commissions jurisdiction, there's a bit of layering legal process here. But if they did and they agreed to supply enough protection to data about people who were present in the European Union to the same or better level than the Europeans would. Then that information could pass through this Privacy Shield unencumbered to and from the United States. That was challenged and taken down. I don't know if it's a month ago or if it's still March it's COVID time, but very recently on basis that the US government can overly and some would say indifferent nations, improperly look at European data based on some of these Patriot Act, FISA courts and other intrusive mechanisms that absolutely do apply if we were under the jurisdiction of the United States. So now companies and private actors are in the position of having to somehow prove that they will mechanize their systems and their processes to be immune from their own government intrusion before they can do digital trade with other parts of the world. We haven't yet seen the commercial disruption that will take place. So the unintended consequence of saying rather than owning the answers or the observations and the intelligence that we got out of the actual 9/11 report, which said we had the information we needed. We did not share enough between the agencies and we didn't have the decision making activity and will to take action in that particular instance. Rather than sticking to that knowledge. Instead we stuck to the Patriot Act, which was all but I believe to Congress people. When I mean, you see the hot mess. That is the US right now. When everyone but two people in the room vote for something on the quick. There's probably some sort of a psychological gun to your head. That's probably well thought out thing. We fight each other. That's part of being an American dammit. So I think having these laws that say, you've got to have this one solution because the boogeyman is coming or COVID is coming or terrorists or child pornographers are coming. There's not one solution. So you really have to break this down into an engineering problem and I don't mean technology when I say engineering. I mean looking at the culture, how much trust do you have? Who is the trusted entity? Do we trust Microsoft more than we trust the US government right now? Maybe that might be your contact. How you're going to build people, process and technology not to avoid a bad thing, but to achieve a positive objective because if you're not achieving that positive objective of understanding that safe to move about without masks on, for example, stop, just stop. >> Right, right. My favorite analogy Jeff, and I think I've said this to you in the past is we don't sit around and debate the merits of viscosity of water to protect concrete holes. We have to make sure that when you lead them to the concrete hole, there's enough water in the hole. No, you're building a swimming pool. What kind of a swimming pool do you want? Is it commercial, Is it toddlers? Is it (indistinct), then you build in correlation, protection and da da da da. But if you start looking at every problem as how to avoid hitting a concrete hole. You're really going to miss the opportunity to build and solve the problem that you want and avoid the risk that you do not want. >> Right right, and I want to go back to you on the trust thing. You got an interesting competent in that other show, talking about working for the government and not working directly for the people are voted in power, but for the kind of the larger bureaucracy and agency. I mean, the Edelman Trust Barometer is really interesting. They come out every year. I think it's their 20th year. And they break down kind of like media, government and business. And who do you trust and who do you not trust? What what's so fascinating about the time we're in today is even within the government, the direction that's coming out is completely diametrically opposed oftentimes between the Fed, the state and the local. So what does kind of this breakdown of trust when you're getting two different opinions from the same basic kind of authority due to people's ability or desire to want to participate and actually share the stuff that maybe or maybe not might get reshared. >> It leaves you with no confidence. Basically, you can't take confidence in any of this. And when I was privacy commissioner. I served for three terms, each term that was a different government, different political power in place. And before they had become the government, they were all for privacy and data protection believed in and all that. And then once they became the government all that changed and all of a sudden they wanted to control everyone's information and they wanted to be in power. No, I don't trust government. You know, people often point to the private sector as being the group you should distrust in terms of privacy. I say no, not at all. To me far worse is actually the government because everyone thinks they're there to do good job and trust them. You can't trust. You have to always look under the hood. I always say trust but verify. So unfortunately we have to be vigilant in terms of the protections we seek for privacy both with private sector and with the government, especially with the government and different levels of government. We need to ensure that people's privacy remains intact. It's preserved now and well into the future. You can't give up on it because there's some emergency a pandemic, a terrorist incident whatever of course we have to address those issues. But you have to insist upon people's privacy being preserved. Privacy forms the foundation of our freedom. You cannot have free and open societies without a solid foundation of privacy. So I'm just encouraging everyone. Don't take anything at face value, just because the government tells you something. It doesn't mean it's so always look under the hood and let us ensure the privacy is strongly protected. See emergencies come and go. The pandemic will end. What cannot end is our privacy and our freedom. >> So this is a little dark in here, but we're going to lighten it up a little bit because there's, as Michelle said, you know, if you think about building a pool versus putting up filling a hole, you know, you can take proactive steps. And there's a lot of conversation about proactive steps and I pulled Ann your thing Privacy by Design, The 7 Foundational Principles. I have the guys pull up a slide. But I think what's really interesting here is, is you're very, very specific prescriptive, proactive, right? Proactive, not reactive. Privacy is the default setting. You know, don't have to read the ULAs and I'm not going to read the, all the words we'll share it. People can find it. But what I wanted to focus on is there is an opportunity to get ahead of the curve, but you just have to be a little bit more thoughtful. >> That's right, and Privacy By Design it's a model of prevention, much like a medical model of prevention where you try to prevent the harms from arising, not just deal with them after the facts through regulatory compliance. Of course we have privacy laws and that's very important, but they usually kick in after there's been a data breach or privacy infraction. So when I was privacy commissioner obviously those laws were intact and we had to follow them, but I wanted something better. I wanted to prevent the privacy harms from arising, just like a medical model of prevention. So that's a Privacy By Design is intended to do is instantiate, embed much needed privacy protective measures into your policies, into your procedures bake it into the code so that it has a constant presence and can prevent the harms from arising. >> Jeffrey: Right right. One of the things I know you love to talk about Michelle is compliance, right? And is compliance enough. I know you like to talk about the law. And I think one of the topics that came up on your guys' prior conversation is, you know, will there be a national law, right? GDPR went through on the European side last year, the California Protection Act. A lot of people think that might become the model for more of a national type of rule. But I tell you, when you watch some of the hearings in DC, you know, I'm sure 90% of these people still print their emails and have their staff hand them to them. I mean, it's really scary that said, you know, regulation always does kind of lag probably when it needs to be put in place because people maybe abuse or go places they shouldn't go. So I wonder if you could share your thoughts on where you think legislation is going to going and how should people kind of see that kind of playing out over the next several years, I guess. >> Yeah, it's such a good question Jeff. And it's like, you know, I think even the guys in Vegas are having trouble with setting the high laws on this. Cameron said in I think it was December of 2019, which was like 15 years ago now that in the first quarter of 2020, we would see a federal law. And I participated in a hearing at the Senate banking committee, again, November, October and in the before times. I'm talking about the same thing and here we are. Will we have a comprehensive, reasonable, privacy law in the United States before the end of this president's term. No, we will not. I can say that with just such faith and fidelity. (laughing) But what does that mean? And I think Katie Porter who I'm starting to just love, she's the Congresswoman who's famous for pulling on her white board and just saying, stop fudging the numbers. Let's talk about the numbers. There's about a, what she calls the 20% legislative flip phone a caucus. So there are 20% or more on both sides of the aisle of people in the US who are in the position of writing our laws. who are still on flip phones and aren't using smart phones and other kinds of technologies. There's a generation gap. And as much as I can kind of chuckle at that a little bit and wink, wink, nudge, nudge, isn't that cute. Because you know, my dad, as you know, is very very technical and he's a senior citizen. This is hard. I hope he doesn't see that but... (laughing) But then it's not old versus young. It's not let's get a whole new group and crop and start over again. What it is instead and this is, you know, as my constant tome sort of anti compliance. I'm not anti compliance. You got to put your underwear on before your pants or it's just really hard. (laughing) And I would love to see anyone who is capable of putting their underwater on afterwards. After you've made the decision of following the process. That is so basic. It comes down to, do you want the data that describes or is donated or observed about human beings. Whether it's performance of your employees. People you would love to entice onto your show to be a guest. People you'd like to listen and consume your content. People you want to meet. People you want to marry. Private data as Ann says, does the form the foundation of our freedom, but it also forms the foundation of our commerce. So that compliance, if you have stacked the deck proactively with an ethics that people can understand and agree with and have a choice about and feel like they have some integrity. Then you will start to see the acceleration factor of privacy being something that belongs on your balance sheet. What kind of data is high quality, high nutrition in the right context. And once you've got that, you're in good shape. >> I'm laughing at privacy on the balance sheet. We just had a big conversation about data on the balance sheets. It's a whole, that's a whole another topic. So we can go for days. I have Pages and pages of notes here. But unfortunately I know we've got some time restrictions. And so, and I want to give you the last word as you look forward. You've been in this for a while. You've been in it from the private side, as well as the government side. And you mentioned lots of other scary things, kind of on the horizon. Like the kick of surveillance creep, which there's all kinds of interesting stuff. You know, what advice do you give to citizens. What advice do you give to leaders in the public sector about framing the privacy conversation >> I always want to start by telling them don't frame privacy as a negative. It's not a negative. It's something that can build so much. If you're a business, you can gain a competitive advantage by strongly protecting your customer's privacy because then it will build such loyalty and you'll gain a competitive advantage. You make it work for you. As a government you want your citizens to have faith in the government. You want to encourage them to understand that as a government you respect their privacy. Privacy is highly contextual. It's only the individual who can make determinations relating to the disclosure of his or her personal information. So make sure you build that trust both as a government and as a business, private sector entity and gain from that. It's not a negative at all, make it work for you, make it work for your citizens, for your customers, make it a plus a win win that will give you the best returns. >> Isn't it nice when doing the right thing actually provides better business outcomes too. It's like diversity of opinion and women on boards. And kind of things- >> I love that. we cover these days. >> Well ladies, thank you very very much for your time. I know you've got a hard stop, so I'm going to cut you loose or else we would go for probably another hour and a half, but thank you so much for your time. Thank you for continuing to beat the drum out there and look forward to our next conversation. Hopefully in the not too distant future. >> My pleasure Jeff. Thank you so much. >> Thank you. >> Thank you too. >> All right She's Michelle. >> She's Ann. I'm Jeff. You're watching theCUBE. Thanks for watching. We'll see you next time. (upbeat music)