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Anil Singhal, NETSCOUT | CUBE Conversation


 

>> From theCUBE studios in Palo Alto and Boston, connecting with thought leaders all around the world, this is a CUBE Conversation. >> Hello everyone, this is Dave Vellante with theCUBE and welcome to this conversation. With me is Anil Singhal, who is the CEO of NETSCOUT. Anil, it's a pleasure to speak with you today. Thanks so much for coming on the program. >> Thank you. >> So I want to talk a little bit about NETSCOUT. We're kind of at theCUBE, we're sort of enamored by founder-led companies. I mean, you started NETSCOUT right around the same time that I entered the tech business, and you remember back then it was an industry dominated by IBM, monolithic systems were the norm, in the form of mainframes, you had mini computers, PCs, and things like PC local area networks, they were in their infancy. In fact, most of the PCs, as you remember, they didn't even have hard disks in them. So I want to start with, what was it that you saw 35 years ago that led you to start NETSCOUT and at the time, did you even imagine that you'd be creating a company with a billion dollars worth of revenue and a much larger market cap? >> Well, certainly I had not imagined where we'll be right now, and we didn't know that this'll be the outcome. I mean, we just happened to be at the right place at the right time, but we did have a vision. Some of you had the feeling, we are enamored by networking, and we thought that network will be the business. In fact, our business card in 91 said, "Network is the business." And so somehow we got that right, and we said, these things will be connected. And overall, we found then that the IP convergence first in the enterprise in 90s, and then internet, and carriers moving from analog to digital, (indistinct) talk about digital transformation in last few years, but this has been going on for the last 30 years. And as we add what we were doing, become relevant to more and more people over time. For example, now even power companies use our product. And we have IoT devices coming in. So basically what we do is we said we are going to provide visibility through looking at the traffic, through the lens and the vantage point of the network. A lot of people think we are just doing network monitoring or had been doing that. But actually we use the network as a vantage point, which other people are not doing, most of the people have accidental data from devices as the basis of visibility. And that turned out to be very successful, but at some point, different points in our life, we became responsible for the market, not just for NETSCOUT. And that changed the shape of the company, and what we did and how we drove the innovation. >> I want to get into some of that, but I'm still really enamored of and fascinated by the beginnings. I mean, I worked for a founder-led, a chairman, a guy named Pat McGovern who built a media empire. He had these 10 sort of core principles, he used to test us on 'em, we'd carry around little note cards, things that today still serve us. You know, stay close to the customer, you know, keep the corporate staff lean, promote from within, respect for individuals, things that are drilled into your head. I wonder, you know, what are the principles that, you know, sometimes they become dogma, but they're good dogma. I don't mean that as a pejorative. What are the things that you built your business on, the principles that you're sort of most proud of? >> Well, I think there is, so there are five, in fact, we call some of these tenets our five tenets. We call this high ambition leadership, which is more than just about making money. And just like the US is the leader of the free world, we have a responsibility beyond US. Same way, NETSCOUT has a responsibility beyond our own company and revenue and our stakeholders. So with that in mind, we have these five things, which I think I wouldn't have been able to articulate that 20 years ago, like this. But they were always there. So firstly, there's guardians of the connected world, which you see it on our website, guardians care about their asset, it's not just about money. We are going to solve problems in the connected world, which nobody else is able to solve, or have the passion or have the resources and willpower to do it. So that's the overall theme of the company. Guardians of the connected world, connected world is changing, new problems are coming. Our goal is there are pros and cons of every new thing. Our goal is to remove all the cons so you can enjoy the pros. So that's guardian of the connected world. Then our mission is accelerate digital transformation, meaning remove the roadblocks. People are looking at enablers, but there are barriers also. How do you remove the barriers for our customers, so they can improve the fruits of digital transformation? For example, going to the cloud allows you to outsource some of us, especially in these times of agility and dependency, you can cut your costs, but that comes with a price that you lose control. So our product brings the control back. So now you can enjoy the pros and the cons and I call it sometimes how do you change the wheels of your car while driving? If you change four wheels, then car is going to fall down, but how do you put one wheel in the cloud? Well, that's what our vision is. Visibility without borders. We'll give you the same information, which is the third part. That's why we have this tagline and therefore the company. And then we have the mission, accelerating digital transformation, but our vision is visibility without borders. When you run your application, no matter where you run, we'll give you the same piece of information. That allows the people to make this migration transparent from a monitoring and visibility point of view. And then the fourth area is about our technology. We call it smart data technology, and the whole world is talking about artificial intelligence, machine learning. But what are you going to learn, is your AI really authentic or is it truly artificial? And that comes from smart data. Data is the oil of the new industry. That's the oil, and people are not focusing on that. They're saying, "I have lots of data," but you don't have the data which we have. In the past, we said, we are not going to share the data with third parties. And recently we have changed that, and say, "Yeah, there is a price for that. We'll do that." So we are branding ourselves as a smart data company, where the whole industry is talking about smart analytics. And I said, "We make smart people smarter." And lastly, the value system of NETSCOUT is called lean, but not mean, okay? Anybody can get lean. If you get fat, you can get the operation. But how do you do lean decision making so you never have to be in mean? Like NETSCOUT never had to lay off in the last 35 years, we have ups and down, our stock has gone to $3 and has gone to $40, but companies continued to invest, and that's why we have this reputation we have, whether it's (indistinct). The tenure at NETSCOUT is 10, 15 years minimum, even in sales, and people don't realize the power of that because some of our customers tell us, "Hey, your salespeople are around longer than our employees." And that (indistinct) builds a franchise of loyalty in the customer base. We underestimate that, this continuity part. So that in many aspect of not, what is the definition of not being mean, that lean and mean is sort of people are very proud of that. And I think you can be lean without being mean. And then how do you become lean, is don't hire when in good times, unless you need them. The reason people are able to do it, is because they think "I can fire anytime, so let's build up the fat." So there a lot of decision-making we do around this, and that's what I talk about in the book, it's not about technology, and this is, I would say is just one of the five tenets, but it's probably one of the most important ones. And it's one of the biggest differentiators of NETSCOUT. >> Well, it's obviously served you well, I mean, no layoffs in 35 years, the retention metric is very impressive. I mean, again, I go back to my experience. I was at IDG for 15 years. My passion was always to start my own company, but I didn't want to leave 'cause it was such a great culture, and it seems like you've created something similar. You know, I talk to CIOs and CTOs a lot too about, it's always people, process, technology. And of course we want to talk about tech 'cause we love talking about tech, but they always tell me, "Look, tech comes and goes," it's the processes that you put in place, the culture that you have in place, we could deal with the tech, and it sounds like you've created a similar dynamic. And I think back again, when you started, there were proprietary networks, it was IBM SNA, DEC network, every mini computer had its own network. Then, you know, TCP/IP came in and the whole world changed and exploded. But yet you said guardians of the connected world, and that's kind of been your focus from really day one. You know, I loved what you said about the business. The network is the business. Remember the network is the computer that Scott McNealy popularized. So really kind of a similar dynamic there. So it seems, Anil, that that framework that you just laid out, those core principles, have actually allowed you to ebb, to flow, to deal with stock prices and still retain people for very long periods of time. >> Maybe one more thing to add there is that on the lean but not, many talk about generalities. We don't look any different. Like everyone cares about happy customers. They care about happy employees and they care about happy stakeholders, shareholders. Everyone, including us. But what's the order? Where do you start? So we start with employees. We say happy employees, then we get happy customers. And then because of that, they buy more stuff and we create happy shareholders. Whereas if you start with happy shareholders, you may not get happy employees. And so all I'm saying is that everyone probably believes in what we are saying or what I'm saying, but how they implement it, and then like really walking the talk is the most important part. >> Well, I think you're right. I mean, I think the financials is a by-product of happy employees, which drive happy customers. If you take care of employees and customers, then good things will happen. If you start with trying to micromanage the finances. Of course, we all attempted to do that. I wonder if we could talk a little bit about, so just to bring it forward a little bit, we're talking about how NETSCOUT has essentially from a cultural standpoint, been able to withstand the ups, the downs, I mean, you've seen since, you know, it's over 35 years, a lot of the downturns and the tech softness, the tech bubbles, the great recession. Obviously now we're in the middle of a pandemic. And I wonder if you could talk to that specifically. So the data that we have from our survey partner, ETR, Enterprise Technology Research, shows that before the pandemic around 16% of employees worked from home, we're talking about truly remote workers, not, you know, a couple of days a week. And when we talk to CIOs today, they tell us it's well over 70% now, but they fully expect that when, you know, the world comes back to the new abnormal, I call it, that number's going to, that 16% is going to double to, more than double to 34%. So it puts stress on the network. It changes the direction of the traffic. It changes the security emphasis. Maybe you could talk a little bit about that just in terms of how you are helping your customers respond, specifically. >> So I always talk about like, is this a new problem or is the bad problem getting worse? So I contend that bad problem getting worse. So if you make the bad to zero, then you can't multiply. So I think it's highlighting some of the problems which are already there, are being highlighted by, a lot of people are telling, "Are you seeing more attacks?" No, we are becoming more conscious of the attacks we always had. We have more time, by the way, hackers have more time too, because they're also sitting at home doing things. So what I feel is that, two parts. One is that I think people should not, when the new normal comes, or new abnormal, then I think people should not make people work from home for the wrong reason. Certain people are saying, "Oh, I can save money." That's the wrong reason. But if it's efficient, we should do that. So we are doing some interesting things for home users to feel how they can feel that they're really working from the office. And so, yeah, there are some new challenges on how we monitor, because when the user complains now about the performance to IT, because they can't get their work, they don't know whether it's our network or is the ISP, or is their wifi network. So we try to provide the root cause analysis as quickly as possible, which we call mean time to know. And one of the things I didn't mention earlier, about what is the uniqueness of our technology when we use the network vantage point to drive visibility, it's almost like the blood test. When you have a problem, if you tell the doctor, I say "Hey, what is my problem?" And they start looking at all kinds of things. It's going to take forever. But if I take the blood test, I will know what the next thing to do. So in a way, we are doing the blood test of the user experience, security problems. And when we do that, we can come up with some very unique things. So we think that we'll be moving on into other areas, or the visibility is the means to an end, the end could be performance management, could be visibility, troubleshooting, and could be security forensics. Like blood tests can be used for DNA evidence also. And so we have all the technology, so we are moving on, as we move to the home user, we are applying that our techniques, not just for service assurance or end user experience monitoring, but also for security forensics. And one example I give you the, I always talk more than you'll see that in my book, being different before being better. First be different, get the ear flecks out of the ideas before you tell the story. And you don't do that, even though we are very big, we are very small compared to a lot of companies in the industry, compared to big players like Cisco, IBM, and all those. So the new thing which we are looking at in security is, the security industry is catching the act. We are going to catch the actors. If I can get into the, what they were doing before the act, before they did the ransomware, what were they doing? Well, that requires continuous monitoring of the traffic. And that's what we do. So when we do catch the actor, catching the thief, not what they're stealing, then you're preventing tomorrow's attack. And that's basically the innovation part of NETSCOUT, which we have been pushing for. But we somehow decided not to apply that to security because we had other problems to be solved as guardians of the connected world from a monitoring point of view. And so those are some of the things we'll be applying as we move forward. And I feel that those are equally applicable before the pandemic and after the pandemic. And it's just polarized more, because more people are working from home. >> It's interesting what you're saying about the blood test. That's a great analogy because it kind of eliminates the guesswork, and removes the opaqueness. It goes right to sort of the heart of the matter, you called it mean time to know. And it's interesting too, to look at productivity. I mentioned some of the survey work, when we talk to organizations, they say to us that actually productivity has gone up since the pandemic. And my response to that is, "Yeah, no kidding. 'Cause people are working 15 hour days." You can't keep that up. And the silent killer of productivity is the not, having an elongated mean time to know, and having to guess. And so my premise is that this productivity gain, if in fact it exists, is not sustainable because we're doing it on the backs of our employees and it's going to burn 'em out. >> I'm not sure whether it's real also, see, there are both sides. It's not possible, practical, as you are saying, because for example, you are a salesperson and you are working six, seven hours and you're traveling six hours. You can't be on the phone for 12 hours with a customer right now. So I don't talk and then be productive, there are both sides going, some people are overworked. And so definition of productivity itself is in question. And how do you measure that? And so that's what we'll have to look, I think basically all I'm saying is we should do it, whatever we do after the pandemic is over, about how many people work from home, should be based on your business model, your expectation, not just based on cost. And a lot of people are looking at once again, "Oh, this is another cost saving exercise." And that should not be the reason, that's the wrong reason, because then they're measuring the productivity in terms of reduced cost, not everything else. Plus at least in NETSCOUT, is a company which, I mean, every meeting I go to, I use chalkboard, and it's very very hard for other companies, somebody like IBM, where most of the people work, there are 50 offices. What is the easy transition? It's not easy for NETSCOUT. And so right now we focus on safety, but we need to come up with a good hybrid model later on, and different people will set up differently. But what we do will be relevant in all cases. >> Yeah, but I think you're making a good point that it's not some kind of mandate to drive costs down. Or we saw last decade, there were a couple of prominent companies that were mandating actually working in the office, eliminating work from home. So obviously the wrong side of history, you know, they didn't know a pandemic was coming, but so how will you make that decision? Will you, is it really a discussion case by case with the employees or what's the framework for you guys to decide that? >> Well, I think so right now, our focus is on safety. So it's completely optional. In fact, we don't even allow more than 20%, and that's only in the headquarters, other places, we have less than 5% people coming, and only essential workers, manufacturing and all those. So right now it's completely optional. But my personal preference when there is no risk is people should come to work like they were coming before. We like to make it as close as possible to the old normal, but that's not going to be the case for other companies because they're bigger in size, they have other things at play, but certainly we are not going to do it, "Oh, because it's cheaper for NETSCOUT, when people work from home." And so we we'll see how it goes. I think it will be a transition, but I can see going back to new normal in a year from now, if things start winding down in six months, within a year or so, we should be getting back to some normalcy. But that doesn't mean going to be true for our customers. So from a product point of view, we are doing several things so we can help the customer through this transition. And by the way, one other thing I wanted to mention earlier, when we talk about the blood test, how does it relate to guardians of the connected world? If you believe in that, what did the industry do? They made sure needles were not painful. That blood test was reliable. There is no hygiene issues or no issues like that. The cost has come down. As the guardian of the connected world, because we do that, that's what we have been doing. We are removing the barriers to a great idea, but not all other companies give up. And then they have different strategies and some of them are successful, some are not. So as the guardian of the connected world, our goal is to continue to make this practical use. Imagine if blood test industry had not done that, where we'll be right now. And that's what I meant by guardian of the connected world. This is not easy to do and sustain that for a period of 20, 30 years. But we have been able to do that, and we get a lot of challenges from naysayers, "Oh, this will not work at high speed." When I started NETSCOUT, it was 10 megabit internet. Now we have 100 gig internet, and we are still able to handle it. And nobody had thought in those days that you can even get to 100 megs. People were questioning us. But what happens is other things keep working in the market. Intel is making improvements, lot of people are doing work to solve the problem, and we leverage that. And that's how we are able to sort of sustain this guardian of the connected world team. >> The other key aspect of the guardian of the connected world, and again, not to overdo the blood test analogy, but the time to results is very important. If you have an issue and you have to wait weeks for the results and your doctor, you can't get ahold of her. And so you're successfully dealing with that in real time or near real time, and that to me is critical. >> Very important point, thanks for reminding because I forgot today, that's one of the things I say all the time, "Hey, this one of the big thing we have done, and blood test industry has done it. How long take to get results?" Nowadays you can get results done in like two hours, and doctors can get a report in couple of hours. That's what we had done. That's like mean time to know, which we talked about. With our technology, I think we had basically all the issues, you can't even breathe without doing something on the network. So if you're listening to the traffic or hearing what the conversation, you can form an independent view of what is happening. And that's the smart data, which then becomes the basis of analytics, whether analytics in the security space or not. And so that one thing we have not changed, this technique. Now, the outcomes are different. What are we doing with our visibility is different. Is keep changing the number of customers and the type of customers are different. But ultimately that part interestingly has not changed. >> I wonder if I could ask you, I'd like to ask CEOs, especially those that are technologists and business leaders, their thoughts on the cloud. I mean, our data shows that the public cloud is growing in the 30% plus range annually, the big three public cloud players now account this year, probably for close to $75 billion in revenue, maybe even a little bit more, what do you see driving this growth? What does it mean for your customers? >> I think first of all, we have a big announcement coming out called smart cloud monitoring to address this. But what's the meaning of that? I think what our customers are looking for is that it's not all or nothing. It's not that everything is in the cloud or everything is in the on-prem, it could be private cloud, public cloud, (indistinct), the way VPNs are laid out. So they want to make sure that they can use our technology to do this (indistinct) and analytics, regardless of what decision they make. And even five years from now, there'll be enough non-cloud stuff, okay? So that's what we are striving to do. That's what is visibility without borders, and when they do that, they're saying that helps them decide what's the best mode of operation for them, for what application. Moving blindly to the cloud is a problem. Not going into that area is also a problem. But I think this, the two new things that have happened recently, I will say one is sort of, because of this crisis, people don't want to own, like the hospitality industry. This would, I mean, they're obviously having big issues with them, but if they own a lot of the infrastructure, they could have turned off some of that. And so that's driving more movement to the cloud, but I think there is now other choices available, about a year or two ago, I think affordable pricing model, multiple choices, not just AWS, and technology maturing where you can really implement and have a good experience. I think those have become big enablers. And so I think now it is possible to get to massive movement to the cloud, but then they want to make sure that I'm outsourcing my problem, but I'm not outsourcing my vision to the cloud vendors, because previously the way in the IT industry, a lot of problems were solved is, it was called the war room. Let's get everyone who reports to me and everyone who reported to you, but now everyone doesn't report to you. So how do you maintain the control? Man, I complain to my CIO, "Hey, my WebEx is slow," or "Office (indistinct)," and how do they resolve that problem? Because they cannot tell me, "Oh, we outsourced them, so I can't tell you that," well, we should not have outsourced them to the cloud. So how do you drive this collaboration between the providers and the consumers? Is going to be key to accelerating this transformation. Because otherwise the cost of CapEx cost of a deduction of moving to the cloud will be offset by the increase in OpEx and customer satisfaction for the customer. And so if we can help deal with one of the parts, industry is already doing the other big part of making cloud work, I think then we'll have the best chance of success. >> Yeah. And of course the security has implications on the security model. You were talking earlier about that, as an opportunity, people sometimes think, "Oh yeah, I put my data in the cloud. I'm good on security." But there's a shared responsibility. Again, we talked about different traffic patterns. You've got work from home going on. And it's interesting when you juxtapose the sort of industry narrative on security, which is it gets harder and harder and harder, and you hear some of the cloud players say, "Hey, the state of security is really good," but when you talk to CISOs, they'll talk about the lack of talent, the challenges they have, the tools creep, the fact that they spend more, but the adversaries just keep getting stronger and stronger and stronger. It's a really serious problem. I mean, maybe we close there. I mean kind of, how do you see it from your vantage point? >> Let's look at the blood test. So I look at, if you do the technique which we are talking about, at least in the dimension of security monitoring, then you are going to do a lot of little things, because you're doing little things, you're going to be (indistinct) tool creep, and because of that, you have a talent issue. And I think if we can make the right stuff work, then you will not have this talent issue, and I feel that we are always looking at solving yesterday's problem, okay? Because we are not watching what led to the attack. We are just dealing with the attack as an incident, a security issue. So I think continuous monitoring of traffic allows you to look at the deviation of the normal. So signature-based security is a big portion, but how do you know the signature of tomorrow? And while you know that because you know the normal, but the only way you know normal is if you have been monitoring what was going on, not for a specific event, but deviation from normal. That's what our approach is going to be, anomalous behavior detection through our smart data. And then you apply machine learning and AI algorithms to that. I think that would be Nirvana. But we don't have all the smart people for analytics, but we can feed our data to those smart people. And that's something we are going to bring up, and the reason I feel it will be successful because this idea has been wildly successful for NETSCOUT in the non-security space. >> Yeah. I think you're bringing up another point that I've talked about a lot, which is the industry has gone from sort of an industry of products to platforms, and now ecosystems is really driving a lot of the innovation. That's exactly what you're talking about. Feeding data to other partners, data partners. Now you start thinking about IoT and the edge, and machines talking to machines. I mean, I put video cameras up in my house to make my environment more secure, but of course I'm scared to death that those things could get hacked. It's a very complicated situation, and the power of many is going to trump the resources of one. And so I'm glad you brought that out. Maybe give us your final thoughts, Anil. It really has been a pleasure talking to you. >> Well, I think one of the things people ask me is, "Why didn't you start another company?" Especially in Silicon Valley, I say, "We did start many companies, but they all happen to be called NETSCOUT." NETSCOUT 1.0 or 2.0 or 3.0, actually, we are into the 4.0. I sometimes say, "You know George Foreman's four sons, they're all called George Foreman." So every time we do something different, and now we are in the process of launching NETSCOUT 5.0, it was partly because, maybe accelerated because of what's going on with the pandemic, because there are some new challenges which (indistinct), and we are entering the security space. So I'm very excited about repeating what we did in the traditional monitoring space, service insurance space, both for enterprise and carriers, to the security space. And people will question us how come it took so long. Well, we were solving other problems, which are more interesting than this for NETSCOUT. And now we want to bring that technology and all of our tenets, guardian of the connected world, smart data, to the security space. And also, I mean, people are around for long term, we are also building the next generation of leaders at NETSCOUT. And so we have our hands full over the next two, three years, in building the next generation of NETSCOUT, solving some of the problems the industry is facing, without abandoning our tenets and the culture. And if we can do that, I think there'll be, we'll be going to the next level, in terms of NETSCOUT branding and leadership. >> Well, given the guiding principles that you shared with us earlier, the fundamental technology that you have around visibility, I think that's served you very well. And I think there's no shortage of opportunity for NETSCOUT. So, Anil, thanks so much for sharing your story and coming on theCUBE. >> Good. Thank you. >> And thank you for watching everybody. This is Dave Vellante for theCUBE. We'll see you next time. 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Published Date : Dec 21 2020

SUMMARY :

leaders all around the world, to speak with you today. In fact, most of the PCs, as you remember, And that changed the shape of the company, the principles that, you know, In the past, we said, it's the processes that you put in place, is the most important part. So the data that we have of the attacks we always had. And the silent killer of productivity And that should not be the the framework for you guys So as the guardian of the connected world, but the time to results is very important. all the issues, you can't even breathe that the public cloud It's not that everything is in the cloud And of course the but the only way you know normal is a lot of the innovation. of the connected world, Well, given the guiding principles And thank you for watching everybody.

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Anil Singhal, NETSCOUT EDIT


 

from the cube studios in palo alto in boston connecting with thought leaders all around the world this is a cube conversation [Music] hello everyone this is dave vellante with the cube and welcome to this conversation with me is anil singal who is the ceo of netscout anil it's a pleasure to speak with you today thanks so much for coming on the program thank you so i want to talk a little bit about uh netscout we're kind of at the cube we're sort of enamored by founder-led companies i mean you started net scout right around the same time that i entered the tech business and you remember back then it was an industry dominated by ibm monolithic systems were then with a norm in the form of mainframes you had mini computers pcs and things like pc local area networks they were in their infancy in fact most of the pcs as you remember they didn't have hard disks in them so i want to start with what was it that you saw 35 years ago to let you let that led you to start net scout and at the time did you even imagine that you'd be creating a company with a billion dollars worth of revenue and a much larger market cap well certainly i'd not imagine where we'll be right now and uh we didn't need we didn't know that this will be the outcome where i mean we just happened to be at the right place at the right time but we did have a vision some of you had the feeling we are enamored by networking and we thought that network will be the business in fact our business card in 91 said network is the business and so somehow we got that right and and we said these things will be connected and overall we found then that with the ip convergence first in the enterprise in 90s and then internet and then carriers moving from analog to digital we call talk about digital transformation in last few years but this has been going on for the last 30 years and as we add what we were doing become relevant to more and more people over time for example right now even power companies use our product okay and we have iot devices coming in so so basically what we do is we we said we're going to provide visibility through looking at the traffic through the lens and the vantage point of the network a lot of people think we're just doing network monitoring or have been doing that but actually we use the network as the vantage point which is other people are not doing most of the people have accidental data from devices at the basis of visibility and that turned out to be a very successful and but at some point different points in our life we became responsible for the market not just for netscope and that changed the shape of the company and what we did and how we drove the innovation yeah now i want to get into some of that but i i i'm still really enamored of and and fascinated by by the beginnings i worked for a founder led a chairman a guy named pat mcgovern who built the media empire he had these 10 sort of core principles we he used to test us on him we'd carry him around a little little note card things that today still serve us you know stay close to the customer uh you know keep the corporate staff lean promote from within respect for individuals the things that are drilled into your head i wonder you know what are the principles that you know sometimes they come become dogma but they're good dogma i don't mean that as a pejorative what are the things that that you built your business on the principles that you're sort of most proud of well i think there is so there are five in fact we call um uh some of the standards so five tenants we have we call we call this high ambition leadership which is more than just about making money and as just like the us is the leader of the free world we have a responsibility beyond u.s same way netscout has a responsibility beyond our own company and and revenue and our stakeholders so with that in mind we have these five things which i think i wouldn't have been able to articulate that 20 years ago like this and but they were always there so first is this guardians of the connected world which you see it on our website guardians care about their asset it's not just about money we are going to solve problems in the connected world which nobody else is able to solve or have the passion or have the resources and willpower to do it so that's that's the overall theme of the company guardians of the connected world connected world is changing broad new problems are coming our goal is there are pros and cons of every new thing our goal is to remove all the cons so you can enjoy the pros so that's guardian of the connected world then our mission is accelerate digital transformation meaning remove the road blocks people are looking at enablers but there are barriers also how do you remove the barriers for our customers so they can improve the fruits of digital transformation for example going to the cloud allows you to outsource some of the stuff especially in this time of agility and and dependency you can cut your cost but that comes with the price that you lose control so our product big bring the control back so now you can enjoy the pros and the cons and i call it sometime how do you change the wheels of your car while driving well if you change the four wheels then carve is going to fall down but how do you put one wheel in the cloud well that's what the our vision is visibility without water we'll give you the same information which is the third part so we have this uh tagline and for the company and then we have the mission accelerating digital transformation our vision is visibility without border when you run your application no matter where you run we'll give you the same piece of information that allows the people to make this transparent transparent migra that's migration transparent from a monitoring and visibility point of view then the fourth area is about a technology we call it smart data technology the whole world is talking about artificial intelligence machine learning but who are you going to learn for is your ai really authentic or is it truly artificial and that comes from smart data data is the oil of the new industry that's the oil and and people are not focusing on that they're saying i have lots of data but you don't have the data which we have in the past we said we are not going to share the data with third parties so in recently we have changed that you say yeah we'll there is the price for that we'll do that so we are branding ourselves as a smart data company where the whole industry is talking about smart analytics and i said we make smart people smarter and lastly uh the the value system of netscout is called lean but not mean okay and uh anybody can get lean if you get fat you can get your operation but how do you do lean decision making so you never have to be in me like net score never had delay in the last 35 years we have ups and down our stock has gone to three dollars and has gone to forty dollars but company continued to invest and uh and that's why we have this reputation we have with this tom here or steve here the tenure at netscout is 10 15 years minimum even in sales and people don't realize the power of that because some of our customers tell us hey your sales people are around longer than our employees and that how it builds a franchise of loyalty in the customer base we underestimate that this continuity part so there are many aspects of not what is the definition of not being mean the lean and mean is is sort of people are very proud of that and i think you can be lean without being mean and how do you become lean is don't hire when in good times unless you need them the reason people are able to do it is because they think i can fire any time so let's build up the fact so there are a lot of decision making we do around this and that's what i talk about in the book it's not about technology and this is i would say it's just one of the five diamonds but it's probably one of the most important ones and is one of the biggest differentiator of netscope well it's obviously served you well i mean no layoffs in 35 years the the retention metric is is very impressive i mean again i go back to my experience i was at idg for 15 years my passion was always to start my own company but i didn't want to leave because it was such a great culture and it seems like you've created something similar you know i talk to cios and ctos a lot too about about you know it's always people process technology and of course we want to talk about tech because we love talking about tech but they always tell me look tech comes and goes it's the processes that you put in place the culture that you have in place we could deal with the tech and it and it sounds like you've created a similar dynamic and i think back again when you started there were proprietary networks it was ibm sna dec network every mini computer had its own network then you know tcpip came in the whole world it changed and exploded but yet you said guardians of the connected world and that's kind of been your your focus from really day one you know i i loved what you said about the business the the network is the business remember the network is the computer that scott mcneely popularized so really kind of a similar dynamic there so it seems anneal that that framework that you just laid out those core principles have actually allowed you to ebb to flow to deal with stock prices and still retain people for very long periods of time maybe one more thing to add there is that on the lean but not when you talk about generalities we don't look any different like everyone cares about happy customers they care about happy employees and they care about happy stakeholders shareholders everyone including us but what's the order what's uh what's where do you start so we start with employees we say if they're happy employees they create success happy customers and then because of that they drive they buy more stuff and we create happy shareholders whereas if you start with happy shareholders you may not get happy employees and so and so all i'm saying is that everyone probably believes in what what we are saying or what i'm saying but how they implement it and then like really walking the talk is the most important part well i think you're right i mean i think you know the financials is a byproduct of happy employees which drive happy customers if you take care of employees and customers then good good things will happen uh if you start with trying to micromanage the finances of course we all attempted to to do that um i i wonder if we could talk a little bit about so just to bring it forward a little bit we're talking about how netscout has essentially from a cultural standpoint been able to withstand the ups the downs i mean you've seen since since you know over 35 years a lot of the the the downturns and the the tech softness the tech bubbles the great you know recession obviously now we're in the middle of the pandemic um i and i wonder if you could talk to that specifically so the data that we have from our survey partner etr enterprise technology research shows that before the pandemic around 16 of employees worked from home we're talking about truly remote workers not you know a couple days a week and when we talked to cios today they tell us it's you know well over 70 percent now but they fully expect that when you know the world comes back to the new abnormal i call it that it's it's that number is going to that 16 is going to double to more than double the 34 so it's it puts stress on on the the network it changes the the direction of the traffic it changes the security uh emphasis maybe you could talk a little bit about that just in terms of how you you are helping your customers respond specifically so i always talk about like is this a new problem or is the bad problem getting worse and so i put it in that bad problem getting worse so if you make the bad to zero then you can't multiply it so i think it's highlighting some of the problems which are already there are being highlighted by a lot of people are telling are you seeing more attacks no we are becoming more conscious of the attacks we always had we have more time by the way hackers have more time too because they are also sitting at home doing things so what i'm saying what i feel is that two parts one is that i think people should not in the when the new normal comes or new abnormal then i think people should not make people work from her for the wrong reason certain people are saying oh i can save money that's the wrong reason but if it's efficient we should do this so we are doing some interesting things for home users to feel how they can feel that they're really working from the office and so yeah there are some new challenges on how we monitor because when a user complains now about a performance to it because they can't get their work they don't know whether it's our network or is the isp or is their wi-fi network so we try to provide the root cause analysis as quickly as possible which we call mean time to know and one of the things i didn't mention earlier about the what is the uniqueness of our technology when we use the network vantage point to drive visibility it's almost like the blood test when you have a problem if you tell the doctor i said hey what is my problem and they start looking at all kinds of things it's going to take forever but if i take the blood test i'll be able to do the i will know what the next thing to do so in a way we are doing the blood test of the user experience security problems and when we do that we can come up with some very unique things so in the we think that we'll be moving on into other areas so the visibility is the means to an end the end could be performance management could be visibility troubleshooting uh and could be security forensics like blood tests can be used for dna evidence also and so we have all the technology so we are moving on as we move to the home user we are applying that our techniques not just for service assurance or end user experience monitoring but also for security financing and one example i give you the i always talk about and you'll see that in my book being different before being be better first be different get the earplugs out of the audience before you tell the story and you don't do that even though we are very big we are very small compared to a lot of companies in the industry compared to big players like cisco ibm and all those so the new thing which we are looking at in security is the security industry is catching the act we are going to catch the actor if i can get into the what they were doing before the act before they did the ransomware what were they doing well that required continuous monitoring of the traffic and that's what we do so when we do catch the actor catching the thief not what they're stealing then you're preventing tomorrow's attack and that's basically the innovation part of netscout which we have been pushing for but we somehow decided not to apply that to security because we had enough problems to be sold as guardians of the connected world from a monitoring point of view and so those are those are some of the things we'll be applying as as we move forward and i feel that those are equally applicable before the pandemic and after the pandemic and it's just polarized more because more people are working from home it's interesting what you're saying about the blood test uh that's a great analogy because it kind of eliminates the guesswork uh and and removes the opaqueness uh goes right to sort of the hard heart of the matter you call it mean time to know um and and it's interesting too to look at productivity i i mentioned some of the survey work when we talked to organizations they say to us that actually productivity has gone up since the the pandemic and my response to that is yeah no kidding because people are working 15-hour days you can't keep that up and and the silent killer of productivity is is the the not has having an elongated mean time to know um and having to to guess and so my premise is that this productivity gain if in fact it exists is not sustainable because we're doing it on the backs of our employees and it's going to it's going to burn them out i'm not sure whether it's real also see there are both sides it's not possible practical as you are saying because for example you're a sales person and you're working six seven hours and you're traveling six hours you can't be on the phone for 12 hours with the customer right now right how can they be productive is there both sides going some people are overworked and so definition of productivity itself is in question and how do you measure that and so that's what we'll have to look i think basically what i'm saying is we should do it whatever we do after the pandemic is over about how many people work from home should be based on your business model your expectation not just based on cost and a lot of people are looking at once again oh this is another cost saving exercise and that should not be the reason that's the wrong reason because then they're measuring the productivity in terms of reduced cost not everything else plus at least in net stock is a company which i mean every meeting i go to i use chalkboard and it's very very hard as a for our company like somebody like ibm where most of the people were there 50 offices they were remote is the easy transition it's not easy for netscout and so right now we focus on safety but we need to come up with a good hybrid model later on and different people will set up differently but what we do will be relevant in all cases yeah but i think you're making a good point that it's not some kind of mandate to drive your costs down or we saw last decade there were a couple of prominent companies that were mandating actually working in the office eliminating work from home so obviously the wrong side of history you know who they didn't know a pandemic was coming but so so how how will you make that decision uh will you is it really a discussion case by case with the employees or how what's the framework for you guys to decide that well i think so right now our focus is on safety so it's completely optional in fact we don't even allow more than 20 percent and that's only in the headquarters other places we have less than five percent people coming right and only essential workers manufacturing and all those so right now is completely optional but my personal preference when there is no risk these people should come to work like they were coming before we like to make it as close as possible to the old normal but that's not going to be the case for other companies because they're bigger in size they have other things at play but certainly we are not going to do it or because it's cheaper for net scores because we when people work from home and so we will see how it goes i think it will be a transition but i can see we going back to new normal in a year from now if the things start winding down in six months within a year or so we should be getting back to uh some normalcy and but that doesn't mean it's going to be true for our customers so from a product point of view we are doing several things so we can help the customer through this transition and by the way one other thing i wanted to mention earlier when we talk about the blood test how does it relate to guardians of the connective connected world if you believe in that what did the industry do they made sure needles were not painful that blood test was reliable you could there is no hygiene issues or no issues like that the cost has come down as a guardian of the connected world because we do that that's what we have been doing we are removing the banners to a great idea but lot of other companies gave up and then they have different strategy and some are successful some are not so as a guardian of the connected wall our goal is to continue to make this practical use imagine if blood test industry has not done that where we'll be right now and that's what what i meant by guardian of the connected world this is not easy to do and sustain that in for a period of 20 30 years but we have been able to do that and we get a lot of challenges from naysayers or this will not work at high speed when i started mad scout it was 10 megabit ethernet now we have 100 gigs 100 gig ethernet and we are still able to handle it and nobody thought in those days that you can even get 200 likes people were questioning us but what happens is other things keep working in the market intel is making improvements a lot of people are doing work to solve the problem and we leverage that and and that's how we are able to uh sort of sustain this guardian of the connected world team yeah you know the other key aspect of the guardian of the connected world again not to overdo the blood test analogy but the time to results is very important if you if you have an issue and you have to wait wait weeks for the results and your doctor you can't get a hold of her and so you're you're successfully dealing with that in real time or near real time and that that to me is is critical a very important point thanks for reminding me because i forgot today that's one of the things i say all the time hey this one of the big things we have done if blood test industry has done it how long take to get results nowadays you can get results done in in like two hours and doctors can get a report in couple of hours that's what we have done that's like mean time to know which we talked about with our technology i think we're basically the all the issues that you can't even breathe without doing something on the network so if you're listening to the traffic or hearing that uh what the conversation you can form an independent view of what is happening and that could be the that's the smart data which then becomes the basis of analytics whether analytics in the security space or not and so that's uh and that one thing we have not changed this technique now the outcomes are different what are we doing with the visibility is different is keep changing the number of customers and the type of customers are different but ultimately that part has interestingly has not changed i wonder if i could ask you i'd like to ask ceos especially those that are technologists and business leaders you know their thoughts on on the cloud i mean our data shows that the public cloud is growing in the 30 plus range annually the big three cloud public cloud players now account this year probably for close to 75 billion dollars in revenue maybe even a little bit more you know what what do you see driving this growth what does it mean for your customers well i think so forth we have a big announcement coming out called smart cloud monitoring to address this but what's the meaning of that i think what our customers are looking for is that it's it's not all or nothing it's not that everything is in the cloud or everything is in the program it could be private cloud public cloud colos the way vpns are laid out so they want to make sure that they can use our technology to do this react and analytics regardless of what decision they make and even five years from now there'll be enough non-cloud stuff okay so that's what we are trying to do we want to that's what is visibility without water and when they do that they say that helps them decide what's the best mode of operation for them for what application moving blindly to the cloud is a problem not going into that area is is also a problem but i think this the two new things have happened recently i would say one is sort of because of this crisis people don't want to own uh like hospitality industry okay this would i mean they're obviously having a big big issues with them but if they want a lot of the infrastructure they could have turned off some of that and so that's driving more movement to the cloud but i think there is a lot of choices available about a year or two ago i think affordable pricing model multiple choices not just aws and technology maturing where you can you can really implement and have a good experience i think those have become big enablers and so i think now it is possible to get to massive movement to the cloud but then they want to make sure that i'm now i'm outsourcing my problems but i'm not also outsourcing my vision to the cloud vendors because previously the way in the iit industry a lot of problems were solved is it was called the war rule let's get everyone who reports to me and everyone who reported to you but now that everyone doesn't report to you so how do you maintain the control when i complain to my ci hey my webex is slow or office three seriously and how does it resolve that problem because they cannot tell me oh we outsource them so i can't tell you that well we should not have outsourced them to the cloud so how do you drive this collaboration between the providers and the consumers is going to be key to accelerating this transformation because otherwise the cost of capex cost of reduction of moving to the cloud will be offseted by the increase in operax and customer satisfaction for the customer and so if we can help deal with one of the parts industry is already doing the other big part of making cloud work i think then we'll have the best chance of success yeah and of course the security has implications on the security model you were talking earlier about that as an opportunity people sometimes think oh yeah i put put my data in the cloud i'm good on security but there's there's a shared responsibility uh again we talked about different traffic patterns uh you've got work from home going on uh so and it's interesting when you juxtapose a sort of industry narrative on security which is it's it gets harder and harder and harder and you hear some of the cloud players say hey the state of security is really good uh but when you talk to csos you know they'll talk about the lack of talent uh the challenges they have the tools tools creep the fact that they spend more but the adversaries just keep getting stronger and stronger and stronger it's a really serious problem i mean maybe we close there i mean kind of how do you see it from your your vantage point let's look at the blood test so i look at if you don't the technique which we are talking about at least in the dimension of security monitoring then you are going to a lot of little things because you are doing little things you are going to be do a tool creep and because of that you have a like a talent issue and i think if you can make the right stuff work then you will not have this this talent issue and i feel that we are always looking solving yesterday's problem okay because we are not watching what led to the attack we are just dealing with the attack as an incident a security issue so i think continuous monitoring of deviation traffic allows you look at the deviation of the north so signature based security is a big portion but how do you know the signature of tomorrow and well you know that because you know the normal but only way you know normal is if you have been monitoring what was going on not for a specific event but deviation from normal that's what our approach is going to be anomalous behavior detection through our smart data and then you apply machine learning and ai algorithms to that i think that could be nirvana and but we don't have all the smart people for analytics but we can feed our data to those smart people and that's something we are going to bring up and the reason i feel it will be successful because this idea has been widely successful for netscout in the non-security space yeah i think you're bringing up another point that i've talked about a lot which is we've the industry has gone from sort of an industry of products to platforms and now ecosystems is really driving a lot of the innovation it's exactly what you're talking about feeding data to other partners data partners and now you start thinking about iot and the edge and machines talking to machines i mean i put you know video cameras up in my house to to make my environment more secure but of course i'm scared to death that those things can get hacked um it's a very complicated situation and the the power of many is going to trump the the the resources of one and so i'm glad you you brought that out um maybe give us your final thoughts anil it really has been a pleasure talking to you well i think the vr one of the things people have asked me is uh is why did you start another company especially in silicon valley i said with this spot many companies but they all happened to be called netstar netscout 1.0 2.0 3.0 actually we we are into the 4.0 i sometimes say you know george foreman's four sons they're all called george foreman so it's like one and so every time we do something different and now we are in the process of launching netscore 5.0 it was partly because maybe accelerated because of what's what's going on with the pandemic because there are some new challenges which we then here for and we are entering the security space so i'm very excited about repeating what we did in the traditional monitoring space service assurance space both for enterprise and carriers to the security space and people will question us how come it took so long while we were solving other problems which were more interesting than this for netscout and now we're going to bring that technology and all the tenants guardian of the connected world smart data to the security space and also i mean people are around for a long time we are also building the next generation of leaders at netstar and and so we have our hands full over the next two three years in uh building the next generation of net scout solving some of the problems which industry is facing without abandoning our tenants and the culture and if we can do that i think uh there'll be uh we'll be going to uh to the next level in terms of netscore branding and leadership well given given the guiding principles that you shared with us earlier the the the fundamental technology that you have around visibility uh i think that's served you very well and i think there's no shortage of of opportunity uh for netscout so neil thanks so much for sharing your story and coming on thecube good thank you all right and thank you for watching everybody this is dave vellante for the cube we'll see you next time [Music] you

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Anil Chakravarthy, Informatica | Informatica World 2019


 

>> Live, from Las Vegas it's theCUBE. Covering Informatica World 2019. Brought to you by Informatica. >> Welcome back everyone to theCUBE's live coverage of Informatica World 2019 here in Las Vegas. I'm your host Rebecca Knight along with my co-host John Furrier. We are joined by Anil Chakravarthy. He is the chief executive officer at Informatica. Thank you so much for returning to theCUBE. >> Oh my pleasure, thanks for having me back on your show here. >> So, on the main stage this morning you said that AI and ML need data, but data needs ML and AI. >> That's right. >> Can you just elaborate on that, riff on that a little bit. >> Yeah, yeah. You know if you look at AI and ML, hot topic obviously, every company is trying to take advantage of new machine learning AI technologies. One of the key components of making that happen is the availability of the right data, because you have to train these machine learning algorithms, the data scientists have to be able to find the right data, and then they have to prepare the right data, make sure that they have access to the data, clean it up, and then put it into their AI models into their AI algorithms and so on. Because the training of the algorithms is very sensitive to the quality of the data. It's really garbage in garbage out. If you don't feed it the right data, the results will be skewed. And so, that's the key part of what we mean by when we say AI machine learning needs data. The flip side is in what we do and help customers, which is manage their vast complexity and scale of data. If you look at customers petabytes of data, thousands of databases, hundreds of thousands of cables, so how do they manage all of the data? Because the management of data is not just about availability of data or the performance of those systems and so on. All that is super important, but it's also the security of the data, the governance of the data, the availability of the data to the right users at the right time. Trying to do all that manually, you just can't keep up and that's where you need machine learning and AI to be able to do that for you in an automated manner. >> Anil, we've talked in the past multiple years ago. Every year, it's the same story. You guys had on that RightWave data everyone is now talking about what you were talking about four years ago. >> Yep. You're continuing to talk about it and adding to it. You also talk about being the Switzerland the neutral third party, because data needs to connect around >> Right from multiple sources. You had a lot of industry players up on stage today. How is that going? How are you continuing to be that role in the industry as more and more people come in? What's it say about the momentum and for Informatica strategy? >> Yeah, I think it's really because of what customers really want. Take any customer, any enterprise customer or government customer, of any scale, they're usually using a lot of different both on-premise and cloud, technology offerings. So it could be multiple software service offerings, multiple maybe public clouds, where they're running it as platform of service. A lot of different on-premise offerings et cetera. Which means that all of those offerings that they're using have a data footprint. From a customer's perspective, if they're using different tools to manage the data for each one of those well they have all the old problems they've always had. Data inconsistency, inability to manage it, and just who's going to learn, if you're a data administrator, are you going to learn four or five different tools to manage it? So that's does not really going to work. That's where customers are demanding hey, I need a data management platform that can help me manage the data consistently and that's where we come in, that's what helps us be the Switzerland of data. >> So data feeds machine learning, machine learning powers AI. This is the formula you guys talk about all the time. No data, no AI. But if data is constrained, from either infrastructure legacy, or a regulation, that's going to slow the feeder concept down >> Yeah. or maybe incomplete data. This is really about operationalizing AI so this is, you've got to solve that data problem first if you want to scale up operations around AI. What's the state of the art from Informatica? What are you guys doing in this area and where is the customers' progress in this new operationalizing of AI with data at the heart of it? >> Yes, from an operationalization perspective, what you need is, first of all, help your data scientists and others using AI to find the right data. Finding the right data, you do it through the catalog, for example, it'll tell you what data you can access and then what's the metadata around the data, what you can use the data for. Maybe there's some data that you say look, we have the data set but we don't have the customers opt-in to use that data. Fine, you can't use that data. That's the first step, finding the right data. Then getting access to that data that's what you get through an integration, the cloud tools, the big data tools, et cetera. Then you prepare the data. We have a number of tools to prepare the data to make sure that the AI and machine learning models can use them well. Then you feed the data. You run it, you get your result, but then the explain-ability is a big deal. Whether it's regulators or even your own internal executives. They say, oh that's the result of running the AI model but how did it come to that decision? You know, for instance, in financial services, if you're using AI to do, let's say, a decision on who gets to get a loan or not, well you have to make sure that there is no bias in that, right? In order to explain the result, you need to know where the source data came from. That's what we do as well, through our governance and lineage. >> Well we'd love talkin about SAS success you look at the cloud-native, born in the cloud, great examples how data has really been driving the new generation of innovation. The more enterprises we talk to around digital transformation, the more that we hear we want to be consumer-like. >> Yeah. With a SAS, whether it's an app for banking or an IoT app, or anything. SAS is kind of an unique data for that. How should a enterprise architect that solution? Because it's harder when you don't have clean, one cloud native so you got to bring in some cloud, you got to bring in the on-premise. Where does the data sit (laughs) in all this? How do you architect the data on-premise, in the cloud, or in general, so that the customers have a really, road map to a SAS solution? >> It's a great question, you know. What you see right now is the focus on building it through customer data platform. We obviously just acquired a company, AllSight, that helps build the get inside sort of the customer data platform. The way we think of it at Informatica is you have a customer data platform, well then the last mile of how you reach the customer, keeps changing and evolving. That last mile could be through a call center. It could be through a web application. It could be through a mobile app. It could be through a sales person, who is reaching the customer with a live interaction. It could be a lot of different ones and it could be all of them. That's where the omnichannel comes in. The way to do what you are asking for, John is to truly focus on building a customer data platform that can support multiple kinds of last mile when it comes to actually interacting with the customer. That's how you ensure a very good, consistent, customer experience. And then you take advantage of whatever the latest technologies. Tomorrow, like we were just talking about here, if there is AI enabled bots or something else that's a better way of interacting with the customer, you're still working off of the same consistent customer data platform. That's how we see it. >> I want to ask you about the skills gap. >> Yeah. >> We know that there is a great demand for people who are data scientists, experts in cloud and analytics, and yet there are so few qualified candidates. >> That's right. >> I want to hear your thoughts about it and then also what Informatica is doing to make sure you are recruiting and retaining the right employees. >> Yeah, I think one I completely agree with you on the skills gap and obviously that's also a great opportunity as well, because, in reality a lot of the younger folks are looking at what careers they want to pursue. With the right mindset and the right training these will be great careers for them. There's also, the other great thing about this is this is across the country and across the world so you don't have to be in a specific location to have a successful career as a data scientist or as a data steward, et cetera et cetera. I think from a training perspective we are actually working with a number of different universities. We actually started working with Indiana University to build a curriculum that can then be available online available to a lot of different folks. We obviously work with a lot of different system integrators and consulting partners who hire hundreds of thousands of people and they are starting to build some very very large practices around data science. That's another avenue for career growth there. And last, we're also starting at a much younger age. Last year we talked about the next 25 program and tomorrow, when Sally is back on stage, you will see an update on the next 25 program. Were trying to get kids at the middle school level interested in this as a career. >> Anil, real quick on the follow up on that is what curriculum specifically do you see in high demand? Is it machine learning? Is it analytics? Is it cognitive? What specific skills that you see in demand and for folks to start thinking about? >> I think what my advice to folks, in fact my daughter is a freshman in college too and I've been giving her the same advice because I think this is a great way to go, is when you think of skills development first think of a broad platform that will give you the right skills regardless of the changes in technology, because technology will keep changing. So what is that broad platform? The broad platform is, I think you need a background in statistics, you need a background in computer modeling and programming, and you need a broad platform in overall math. And again, I don't mean to scare anybody, it's not calculus level math, but it's math that helps you understand concepts et cetera. That's the broad foundation you need. Then you have a number of different new technologies whether it's Python, whether it's Math Lab. There are a lot of different ways of approaching and doing data science. But then, once you have that foundation, it's easy to pick this up. And the rest of it, just like in any other job, once you start doin it, you're going to pick up the rest of it and you'll become an expert there. >> Great. Amil Chakravarthy, thank you so much for coming back to theCUBE. >> Perfect, thank you so much for having me. >> Yeah, thanks for havin us. >> Thank you. >> You are watching theCUBE Informatica 2019. I'm Rebecca Knight, for John Furrier, stay tuned. (electronic music)

Published Date : May 21 2019

SUMMARY :

Brought to you by Informatica. Thank you so much for returning to theCUBE. back on your show here. you said that AI and ML need data, Can you just elaborate and that's where you need machine learning and AI what you were talking about You also talk about being the Switzerland How are you continuing to be are you going to learn four or five This is the formula you guys talk about all the time. What are you guys doing in this area Finding the right data, you do it through the catalog, you look at the cloud-native, born in the cloud, bring in some cloud, you got to bring in the on-premise. The way to do what you are asking for, John We know that there is you are recruiting and retaining the right employees. so you don't have to be in a specific location That's the broad foundation you need. thank you so much for coming back to theCUBE. You are watching theCUBE Informatica 2019.

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Anil Chakravarthy, Informatica | Informatica World 2018


 

>> Narrator: Live from Las Vegas, it's the Cube. Covering Informatica World 2018. Brought to you by Informatica. >> Hey, welcome back everyone. We're here live, it's the Cube. Exclusive coverage of Informatica World 2018. It's our fourth year, exclusive coverage. I'm John Furrier, your co-host of the Cube, with Peter Burris, my co-host and chief analyst at Wikibon, and SiliconANGLE, and the Cube. Our next guest is the CEO of Informatica, chief executive Anil Chakravarthy, who's back again for his fifth Cube appearance. We went back all the way to 2014 at AWS Reinvent when cloud was on the horizon. Now you running a really high growth company. Congratulations. It's great to see you. >> Thank you. It's great to see you. Great to be back on the Cube again. I appreciate it. >> One of the things I want to point out, you know, we're independent, we want to point all the things that you guys should be working on, but I got to say, you guys have done an amazing job. Executing on the product front in a market that's growing and changing erratically with data, and not a lot of people got that. Amazon was early on we saw them executing. They were misunderstood. You guys are not misunderstood anymore. >> Yep, I appreciate that. >> Data is at the center. Congratulations. >> Thank you. I think one of the things that we've learned over the last 25 years, 25 years old this year, and you got that in the sign behind you, is there is a few things we are really good at. Data management is what we are really good at. Now, it just so happens data is everywhere in all kinds of platforms, and we want to make sure that wherever our customers are we are there as well to help them in data management. >> So, let's talk about what's going on. So first of all, a lot of interesting things here going on. One last year, we talked about, data lakes, data swamps. This year it's about the enterprise catalog and all the goodness, MDM, and the things you guys have done, kind of check check. The catalog brings in the notion of the full visibility. And then you got the multi-cloud hybrid-cloud adoption and the announcement of Azure. This is bringing in a new era. You called it data 3.0 up on stage. What is data 3.0? Can you take a minute to describe the vision and what does it mean for your customers. >> Yeah, data 3.0 is the name we are using to talk about the generational market disruption that's going on right now. If you think of what's changing in the data world, there are multiple trends happening at the same time. Volume of data doubling every year. You have a lot of new types. >> Six months. >> Well, for us too, the cloud is six months, but across the industry it's about a year every year. Still faster than computing in fact. Faster than Moore's law. Then, you have the variety of data, all kinds of data. You have the velocity of data, all the speed at which data needs to get processed. All the new techniques of processing data, like AI and advanced analytics and so on. And if any single one of these was happening that would be a big trend in itself. Everything happening at the same time, that's the generational market disruption and that's what we call, I said look, it would be easier if we gave it a name, and that's what we call data 3.0. >> So, you know, you just made a really great point. And I want to highlight it and suggest, again, looking at the board, where are the next generation of innovations going to come from? It used to be that we relied Moore's Law, double performance every 18 months, and in so doing we could put more software into it. But what you just described is doubling the amount of data every year, faster than Moore's Law. Means that it's inevitable. We have to move more of the innovation up into software, especially software that manages data. >> Absolutely, right. I think there's, just like you had said, the rate of growth of data being so much faster than even the rate of processing power growth means a couple of things happen. First of all, you're going to move more data into the cloud because in the cloud you can expand horizontally must faster, so than you can ever do in your own on-premise. So that's going to happen. The second big thing that's going to happen is as data gets into the cloud and people are using all these different types of new data processing techniques to your point about the catalog, if you don't have a fundamental catalog that tells you where your data is, who's using it, what it is for etc., you just lose control. You just cannot keep in control of your data. And so what people are realizing is as they do new business initiatives they got to have the data catalog. They got to put in place the data catalog and then let the catalog expand. >> A horizontally scalable cloud. That's a really significant point. And this has been a customer challenge, right? So, we're now in the obvious mode of the cloud is there. Azure, you mentioned Microsoft is growing significant. The shift has been made, everyone kind of gets cloud. But the cloud scale is still the pressure. Now you got data coming in, into the cloud scale, and you got things like GDPR, which is a shot across the bow saying okay, now you got to start thinking about compliance and management, and growth. Kind of a lot of things being juggled there. How do you see that unfolding, because it's challenging for customers? I mean there's a lot of things going. A lot of moving parts. >> The way I think about it is, think of this way. Customers have been working with databases for a long time. Over 50 years right now. And the first generation of databases, customers used to say, "Look, I just need a database "that runs all the time. "I can't have a database that crashes "every two hours or so." It just needs reliability as the first thing in a database. The next thing people started thinking about, once reliability was a solved problem, was they said, "I need scale and performance. "The number of records are increasing, etc." Once these became design principles databases started to become more and more robust. The only way to solve the kinds of problems that you mentioned today is every new database that you think of, whether it's for structured data, unstructured data, any kind of data. And you think of a database, think not only of reliability, performance, scale, also think of connectivity, governance, security, privacy. All these need to become design principles for whoever is thinking about the database, and that's what we mean by the catalog. It's the catalog helps you put the discipline in place. When you start a new database, register it in the catalog. That way you know what you are doing with the database. When you set up a copy of a database, put in the catalog. That's what we mean by the discipline. That way you can track. Tomorrow if you say, look I want to know where my European customer data is, just go to the catalog and it will tell you. >> So, I want to build on that. Actually, many years ago when I was first screwing around with databases, one of the things that was explained to me was bring in a database the application developer no longer has to know as much about the underlying infrastructure. >> That's correct. >> Because the data base administrator will take responsibility for how the data got spread on disc and access paths and all that other stuff so the developer could focus on the development. Now when we think about the cloud and all these other technologies and raising things up the catalog allows developers to increasingly focus on how they're going to use data. As opposed to the process that they are going to build. So we were talking about his earlier with a couple of different guests. Microsoft and when Rohan was here. >> Right. >> And the idea that ultimately we're talking about a data-first approach to thinking about how we create application value. >> That's exactly right. And to your point, I think the principles have not changed. What has changed is the way that you apply those principles. Which is you take a data-first approach, but then that's what the APIs let you do. The APIs expose the data to different applications and users. They don't need to know how the processing is happening. So today the data might be processed through Spark. Tomorrow you might say I got a new engine that processes it. They don't need to know it at the application level. At the application level, it's exposed through APIs, and the get to use the APIs. >> So, if you think about, from our perspectives, sorry John, when you think about it from our perspectives, we've always believed that digital business means something, and the difference between business and digital business is digital businesses use data as an asset. And a digital business transformation is the degree to which you are transforming, re-institutionalizing your work, reorganizing around data as an asset. >> That's right. >> So very, very important concept. Challenging for a lot of CEOs. >> Yeah, exactly. >> So look. Informatica's a software business, which means in many respects it has a whole bunch of data assets associated with it, but you're engagement model hasn't always been data, your service model hasn't always been data-oriented. As a CEO, is Informatica more of a digital business today, >> Absolutely. >> And if it is, how would you advise other CEOs to think about this kind of a transformation? >> Yeah, let me just give you the kind of the intelligent disruption we've gone through, because we were a software business, we're a cloud business today. And that's the transformation of the digital business-- >> Peter: Product to a services-oriented approach. >> And even in the product, our business model used to be that we basically said look our goal is to try to sell software upfront, go work with customers, make the business case for software, and sell the software upfront. Today we're selling a service which means we not only want to self the software, we want to know how customers are using the software, are they successful with the software, is it doing what they expected, and that is the most notion of land, adapt, expand, and then renew. And that's a much better approach, because it works for the customer, it works for us. There's less shelf ware in this process. So a lot of people, everybody's happy with that. But in order to make that happen, we got to collect a lot of data on whether customers are being successful. >> The business model and the product model's got to be aligned completely and that's really what you guys have done. And is that where people are making mistakes, in your mind, when you see people going to the cloud? That they kind of do it with the cloud, then forget to change their... >> And that corporate, that's exactly right. When you think of this digital transformation or digital business you got to do three things all in sync. The new customer engagement models like ours change from upfront to ongoing. And then there's new products and services, which is all the stuff that we have done around the cloud portfolio. And then there's new operating models, new processes, customer success is a new process that we did not have four years ago. Which is we proactively reach out to customers to find out what they're doing with our software, are they successful with it, et cetera. We used to wait for them to call us. Now we do it proactively. >> But isn't that also one of the businesses of taking a product to services approach, is because you're now establish a relationship with a customer that says, it's not just proactively, you're exchanging data on a continuous basis. In the form of updates on the one hand, but also utilization information et cetera, build a better product, better engagement. >> Exactly. In fact, you'll see one of the packed events here has been what we call the the Ops Insight, or Operational Insight, that's the product we built to do exactly what you said. Get the telemetry data, help customers use our products better. And that's the transformation from a product to a service. >> And we had Toyota on earlier, and they were very complimentary. But the big ah-ha for them was we had this crisis, we weren't connected, but we actually had the data. They just didn't connect at all. So they kind of had it, the answer, couldn't get it. >> And then we're using data excellently in each of the different functions. >> Then we did the transformation, and then they realized, had they gone down a different route, they wouldn't have been prepared for the tsunami of telemetry data coming from the cars. >> That's exactly it. >> So now, again, this is not going away. This is going to to be the pattern. There's going to be a new set of inbound data coming in. How should customers prepare for that? Is there an ingestion mechanism? Is that where you guys do the cataloging? This is kind of the important, headroom question. Where's the... >> There's different points depending on the style of the organization. I often ask questions, what is the nature of the culture of your organization? Do you guys work top-down better, bottom-up better, how do you work? So somebody who says looking at it, we actually work bottom-up really well, right? Top-down dictates don't work really well. Then I say to them, why don't you start and profile the top hundred data elements that really matter for your business. So if they're an insurance company, a policy number. That's one of the top hundred data elements. A claim number, that's one of the top hundred data elements. Just identify the top hundred data elements, and then just tell yourself that you have a consistent business definition for that data element, you have a consistent technical definition, you know where the data resides, et cetera et cetera. Just start bottom-up. For some companies that works really well. Other companies are more like, no no no. We work more better top-down. Then you start with what is your strategy as a business? How are you going to transform yourself, who is your competitive threats, and so on. And then you go through what are you doing in terms of transformation, new operating models, new customer engagement, et cetera? And then translate that into a data strategy, and that becomes a data architecture. So I think it depends on the style of the organization. Some of them are trying both and meeting in the middle, but what I tell customers is based on your culture, based on your style, there's different models that work. >> Great relationship with Microsoft announced here. Scott Guthrie's on stage. How's that relationship going? I know it just didn't start yesterday, because there's deep production integration, shipping, it's not GA but it's previewed shipping soon. Couple weeks coming, or months. By September, I think that estimate is. Ballpark. Where'd this come from, how you guys doing, can you just give some color to the Informatica, Microsoft, Azure relationship? >> Absolutely. The relationship with Microsoft itself has been going on for a very long time. We have over 2,000 common customers with Microsoft, so it's something that especially on-premise, has been something that we have been working with SQL server and other Microsoft products for a very long time. The relationship specifically with Scott and with the Azure team started in 2014. So we went up there to Seattle just to learn about what they were doing with the cloud and so on. We were actually pretty impressed. We said, look, this is clearly the new Microsoft. This is the Microsoft that wants to work with partners, that wants to be a true enterprise player, and we said, you know what, this is the kind of partner that we want to bet on. So we made a few proactive investments initially. We, at that point, which was not clear that Azure would take off like it did. But just like you mentioned with Reinvent, we said these guys are really clearly betting on it. So 2014 was when we started making the bets on Azure, SQL data wheelhouse, et cetera. And that was when it started growing. And in the last, we have obviously seen the hockey stick now. We have 200 or so enterprises. >> Yeah, completely top-down, said we're doing that in cloud. Everyone's in line, it's beautiful. The growth has been there, the stock was the... I remember when it was trading at 26. I think it might have been about that time. >> Well you look at it now, exactly. >> So you're really confident that this is going to be a positive impact for customers? >> A very positive impact. Because with them, you see both the on-premise, we have clear synergy and partnerships with them, and in Azure as well, we have the clear partnership and value proposition with them. >> And let's be honest. There are not a lot of times when betting against Microsoft turned out to be the right thing to do. Maybe with phones, but that's about it. >> There's some things there, but anyway. I want to get to the company question. You're the chief executive officer, you're leading now a growing team, growing company. Talk about the culture, because you guys have always had a culture of innovation. Although private equity took you over, there was a story there, but I really want to get at the key points in the company, and talk about the R&D. Because you talked about bets. You bet on Amazon. We were there in 2014 with you. We say you there, and we saw Azure. You guys sniffing out the good tech. You guys are smart. But you got to put the rubber to the road for investment. Where's your priorities? Talk about the R&D. >> Yeah. Just to set the context, when we went private, we went private with the clear understanding that we would transform the company. We saw the potential for the company but we also knew that changing from a software company to the cloud company that we just talked about, that was not easy to do as a public company. Obviously there's a lot of investment required, plus there's some unpredictability. >> Earnings, and... >> We said look, we went private with the explicit aim of transforming the company. And the investors, our sponsors, had the same goal as well. You know, sometimes there's a misperception that all PE is about cost cutting. >> But most are. >> Exactly, and that's just not true. It's like you have to look at every PE form and every PE deal, and a number of PE deals that are growth-oriented. Because they know that, hey, with the investments we're making, ultimately if you can get a company to grow, the valuation is way better than you can ever get through just cost cutting. They saw that potential in Informatica. We worked closely with them to define the plan that we've been executing on since 2015. By the way, Microsoft and Salesforce.com came in as strategic investors, so when we went private that was a good endorsement for us. And so we've been executing on that front. And so we've never stopped investing in R&D. As a public company we invested about 15%, 16% on R&D. This year we're actually investing 17% on R&D, so we've really done what it takes to be continually best of breed and integrated, that's-- >> And I'll count cloud subscription models there, what are some other priorities can you share? Some of the priorities for you guys in terms of key areas you're getting out front on being proactive. >> Yeah, so biggest priorities for the company are continue to be a clear best of breed product line in everything we do That we believe that we should never ask any of our customers to sacrifice anything when they buy Informatica. It is best of breed. Second clear priority for the company, make sure that we have an integrated product suite. That's not easy to do, when you're both best of breed and integrated. But that's why we invest as much as we do in R&D. The third clear priority for the company is the transformation journey that we're on. All the key parts of the transformation, product portfolio, go to market, business model, customer success, brand. They all have to work in concert. That's where I mentioned the values and the culture of the company. We've really have always been a customer-focused company. But we said look, what really will take us for the next 25 years is what we call the values that are real data. >> I really appreciate your time, I know you're super busy. I have one final question, cause it's pretty obvious. We were kind of speculating on our intros, at our editorial overview is your ecosystem is, I won't say massive 'cause you're growing, but we predict it's going to be pretty big. Given if this continues, the trend continues, it's going to be a matter of time before you start rolling in developers and all kinds of new partners, just global system integrators, on and on and on. What's the strategy for the ecosystem, do you guys have clear visibility on how that's going to play out? Where is global partners or customers? How are people engaging with you guys in the ecosystem? >> We already have over 500 partners, and that's where this focus on being an API-driven, micro-services driven architecture really helps us. That way when you scale new partners, you don't have to do custom work for each partner. And that really helps us scale much faster. In the past we have a 100+ OEMs, and each OEM is to take a little more work because it was all custom interfaces. Now in this new API, micro-services driven world, we can scale to the kind of volume that you're talking about, and I'm pretty confident with-- >> In many respects that is the definition of horizontal scaling. >> Exactly. >> Horizontal scaling, it's the magic of the cloud. Certainly opening up and changing the game. Certainly changing the infrastructure with cloud-native. You're starting to see a shift to a new infrastructure on the internet is all happening with data, cloud, and who knows. Maybe blockchain and crypto will be in the conversation soon. How do you do the MDM on that? That's a hard one, we'll get to that later. Anil, thank you for coming on the Cube. Really appreciate it. Great to see you. >> Thank you for having me, I really appreciate it. >> Alright, John Furrier, Peter Burris here, the CEO of Informatica at Informatica World 2018. We'll be back. Stay with us for more coverage after this short break.

Published Date : May 22 2018

SUMMARY :

Brought to you by Informatica. co-host of the Cube, Great to be back on the Cube again. One of the things I want Data is at the center. and you got that in the sign behind you, and all the goodness, MDM, and the things Yeah, data 3.0 is the name we are using You have the velocity of data, is doubling the amount because in the cloud you mode of the cloud is there. It's the catalog helps you bring in a database the focus on the development. And the idea that and the get to use the APIs. the degree to which you are transforming, Challenging for a lot of CEOs. of data assets associated with it, And that's the transformation Peter: Product to a and that is the most notion of land, and the product model's around the cloud portfolio. In the form of updates on the one hand, that's the product we built But the big ah-ha for them in each of the different functions. for the tsunami of telemetry This is kind of the of the culture of your organization? how you guys doing, And in the last, we have obviously the stock was the... have the clear partnership to be the right thing to do. Talk about the culture, because you guys the company but we also knew And the investors, our sponsors, the valuation is way better than Some of the priorities and the culture of the company. What's the strategy for the ecosystem, In the past we have a 100+ OEMs, the definition of horizontal scaling. and changing the game. Thank you for having the CEO of Informatica at

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Anil Chakravarthy | Informatica World 2017


 

>> Announcer: Live from San Francisco, it's theCUBE! Covering Informatica World 2017. Brought to you by Informatica. >> Welcome back, everyone. We're live in San Francisco for CUBE's exclusive coverage of Informatica World 2017. I'm John Furrier, SiliconANGLE. Our next guest, Anil Chakravarthy who's the CEO of Informatica, CUBE alumni multiple times, but the chief executive officer leading the charge of a great private company doing very well. Welcome back to theCUBE. >> It's great to be here, John. Thanks very much. >> We've got a couple of things to talk about, but I want to just jump in. Behind us you see the new logo, Informatica. Really kind of the last leg of the stool, if you will, you guys have gone private, >> Yep. >> Great product work over the years. You know I've been pretty complimentary of you guys, although we've had a critical analysis session yesterday. But all the big bets were very well done playing off. You've got a great product team, great leadership team, new CIO hire. But the last leg of the stool is the brand. >> Anil: That's right. >> You guys haven't been showboating much. Now you got to kind of brag and be humble about it and get the word out. New marketing program, what's that all about? >> Yeah that's exactly right. So you just said, the transformation that we are going through, three big steps is the transformation. The product portfolio transformation, we've been talking about that. This is all driven by cloud, by big data, and machine learning, and all of that. Then the transformation of the business model, from license to subscription and cloud services. And now the brand transformation. And we see the brand transformation as actually catching up to where the company actually was. We were just talking about that right before we got started. We actually have done a lot of things. Like for instance, did you know that we are doing 1 trillion transactions a month in the cloud? I mean, very few people knew about that. >> Yeah, what's more impressive on that, I found that out earlier it was 1 billion in January. >> Anil: It's unbelievable. It's-- >> I mean how do you do that? It's a growth hockey stick, straight up. >> It's a hockey stick, it's huge, it's huge growth, and that's driven by the fact that we are the leader in cloud data management for the biggest ecosystems, for Salesforce, for Amazon, for Azure, and that drives a lot of the data volume across the cloud. >> Before we get in the keynotes, on that note, one of the big bets you know I've been very impressed on is the cloud play, right? The data architecture of things, the winning formula. But you got cloud presses, you had Amazon Web Services. Google just announced span or horizontally scalable database, generally available. You were on the of the three data partners on the front end of that. >> Anil: That's correct. >> And part of the launch of Google. >> That's correct, yeah. >> I didn't know that. >> So you know, the way we think of the world is from our customer's perspective. It really is the best way to think about it is as the enterprise cloud. Put it together. All the data you have in the enterprise that you have generated over the years, that's still very valuable data. And then the data you have in the cloud. And you can't think of those two things as separate. For instance, you could have customer data, the same customer. John, you're the customer of a retailer. Some of that data about you is in their on-premises systems, and some of the data may be in a cloud system, but it is all interconnected data and you can't have two separate silos. We believe that we are the only ones that can really manage that. And that's why we are supporting every major cloud platform or cloud system, just like we are supporting every major on-premises system. >> Yeah, you guys call it Switzerland. It was a great way to describe it. But really to me it puts bigger than that, is that you guys make data ready. And that's really the value of what I call the tier two data layer that's building, where you've got stuff in memory, I get that, it's some odyssey streaming stuff, and things going on there. But now, then you have third tier, archive, but data tier two is just like all the data: IoT, structured data. That's growing, but the cost of storage is getting lower and lower. Now companies are incented to store. How is that impacting your business? We heard that at DellEMC World over and over and obviously they're in the storage business, but the tier two storage is significantly growing. >> Well data is still growing at over 25% a year. That's a huge number given all the way the size that you have, so it's going to be within by 2020, it'll be over 15 zetabytes, and a zetabyte, for those of you who are interested, is 10 to the 21. That's a huge amount of data. And what we're seeing is, the value comes from being able to first of all see your way through the data, being able to understand what data is valuable and what's not, and then connect the data. If you have customer data, product data, location data, et cetera, being able to put all of that together. That's really where the value comes from. >> So I've got to ask you about your keynote. You talk about the digital transformation's unfolding and data is the critical foundation for digital transformation. Okay, we've heard digital transformation. I mean, I'm not to say it's played, I know you guys have your theme, but this business transformation going on. So digital transformation is a known trend, but it kind of is played in my mind. I want to know what's different about Informatica now. Why is it unfolding now versus two years ago when we started talking about digital transformation? What's the most relevant thing now? >> Well I think the biggest relevance is, two years ago, as you exactly said, people were talking about digital transformation. Now they're doing digital transformation. Now you're seeing, you know, we talk about our own customers like Tesla or GE or Amazon doing it, but lots of other customers are actually doing the digital transformation. Now when you first take the first step toward the digital transformation, that's when you realize, my data, I got to fix the data foundation. If I can't have a data foundation, then I just, you know, everybody cares about a good customer experience. If I can't tell all the interactions a customer has with my company, and that data is in different places, there is no way I can provide a good customer experience because the customer knows what they're doing with me and I don't know what they're doing with me. And that's really the foundation for the data foundation. >> I want you to take a minute to just re-explain that because this is something comes up all the time and I get different answers and people have different definitions. What does it mean to have a digital data foundation and what are some of the impacts to the customers when they do have that? >> Think of it the simplest way. Let's say you have a customer and a lot of the new customers are like that. You are a bank, and you have a customer who doesn't want to talk to anybody. They only want to do everything through a mobile application. They want to file a loan application through the mobile, they want to check their balance through mobile, they want to deposit a check through mobile, et cetera, et cetera. If they have a problem, they might talk to somebody through a chat on a mobile, but they don't really want to talk to a live person. And this is, by the way, a common scenario now. Now they are doing probably 20 different things through the mobile. But when you get into your back end, that's the front end. You can put 20 things on the mobile, but the back end you've got 20 different things. But you have to have a single picture across those 20 things. When did the customer interact with us? What did they do? What is the pattern of that customer? How do you profile what the customer is doing? If you don't have that picture, everything that you do with the customer is going to just appear disconnected to them. It's going to frustrate them even more. And that's really the reason we have to have the data foundation. >> Okay, so, that's kind of a data layer, I get that, and believe me, horizontally-scalable data, making it accessible only helps the apps. The question to you is, your reaction to people saying, "Hey, Anil, I got to be innovative. "I got to free the data up and I got to let it grow "and you know a thousand flowers bloom, all this goodness. "But hey, I got to control it." So that's a huge issue. I've got governance, I've got compliance, there's laws now. So am I stuck in the mud? I want to be innovative and go fast, but now I've got to govern it and control it. How do you answer that question? >> You can do both now and that's the reason why we're announcing CLAIRE and all these innovations that we announced this. The advent of machine learning and metadata let's you do both. You basically say, look, I can use all these new technologies to find out what data I have. It's not going to slow you down. In fact, if you set up something like an intelligent data lake, because it has the metadata layer, you are actually opening up the data you have to the end user without having to come through IT for every piece of data, which means they can go faster. That's where the innovation happens. So you can do both. >> John: So it's a control catalog, basically. >> It's exactly right. It's a controlled catalog and you basically get to define different levels of trust. You can say, this data is curated data, it's trusted data and we can vouch for it. And maybe other data that's just shared collaboratively, and you can just flag it and then that way the user knows, okay here's data that I'm getting from a central system and this is what I need to use when I'm talking about something like revenue. And I'm tying something like a trend of what's going on. I might be able to use other data and that's the key there. >> Talk about the trend around CLAIRE. A lot of buzz here at the show. CLAIRE stands for clairvoyant. It's got the word AI in it. It's a name. SAP's got Leonardo, Salesforce has Einstein, all these different terms, but it's a clever way to point to AI, augmented intelligence, and machine learning. >> Anil: Correct. >> What does that mean for Informatica as a company? Certainly it kind of humanizes it. >> Anil: Correct. >> Shows the access of data should be democratized. What does it mean for you guys and the customers? How does that play out in your mind as the CEO? What do you see CLAIRE doing? >> Well the three big points I'll make about CLAIRE. First of all, when we built CLAIRE, we did not invent the artificial intelligence or the machine learning. A lot of that is already available. So we took a lot of the best algorithms in machine learning and applied them to metadata and applied them to data management. That's the secret sauce. It's not the building the AI itself, it's the use of the AI for data management. That's number one. Second, we defined CLAIRE very clearly and we said it's not a product. It's an engine, it's an AI-powered engine. In fact, I call for CLAIRE, I say it's cloud-scale, AI-powered real time engine, that's CLAIRE. Right, so it's an acronym, but it's the engine that powers other products. The third big thing is we're telling customers, you're going to get the benefit of CLAIRE, but you don't need to deploy CLAIRE. When you buy any of our products that are powered by CLAIRE or any of our solutions that are powered by CLAIRE, that will automatically come in there. So it means once you have any product like our enterprise information catalog or our secured source or data governance, you're starting to use CLAIRE and then you can use CLAIRE for other use cases as well. >> What's been the reaction? You know, and obviously you get nervous, CEO, probably got these things out there, probably wonder what the reaction is. What's your take on the reaction? >> People are very intrigued. I know that's what they, they look at CLAIRE and go, what is CLAIRE? How are you guys using it? I think people are asking us, tell us a little bit more about how AI is being used in the world of data and data management. So it's absolutely the reaction we wanted. >> So I got to ask you this question. I asked Mark Hurd the same question at the Oracle media day a few weeks ago. I want to ask you the same question. Everyone's number one at everything now. You guys are number one in six quadrants. Oracle's number one, the Dell E's. Everyone's number one at something. So the question really is, not so much about being number one, congratulations, you've got some magic quadrant wins that was highlighted in the keynote. But you guys are going through a transformation. You're telling your customers that they're going through a transformation. Wouldn't it make sense that the transformation scoreboard looks different than the old way? And I want to get your thoughts on this because, not that we have the answer, but there's one answer in customer wins, but as this new world transforms and unfolds, what's the scoreboard look like? How, because it's not as clean to say, this is the category, you're starting to see a little blending, as you mentioned how data is evolving. What's the new scoreboard look like? >> Is it the scoreboard for us or for the customer? >> John: You guys, the industry. How do I know if you're doing well? Obviously customer wins is obviously number one. >> Yeah, I think the best way to. I'll give you a couple of metrics, financial and nonfinancial, okay. From a nonfinancial perspective, as you said, a couple of key metrics. One is customers. How many new customers, how many new customers, reference customers do we have? Second one that you want to look at is just mind share or when people think about digital transformation, do they think of, hey, Informatica, they have a key role in my digital transformation. Just looking at mind share and so on, because that's a good leading indicator. In terms of the nonfinancial, or the financial metrics for us, obviously as more customers do what we call enterprise cloud data management, you're going to see our subscription revenue grow dramatically and you know, that's something that when you look at our subscription revenue, you'll see that impact of the enterprise cloud data management. >> And you guys made the move to subscription, obviously went private. Bruce Chizen and Jerry Held, your board members talked about this. You can do a lot of things 'cause it doesn't, it impacts the P&L but that it's still baking out, it's evolving, you're private, not public, but you want to get it right before you go public. >> That's correct. >> How do you feel about the progress on that front now? >> Oh we're making fabulous progress. We're very pleased with where we are. From my perspective, we are ahead of where we thought we would be by this time. I think customer buying behavior has converged really nicely with where we are in terms of where we want to go. So I think that's definitely been a big plus. >> Sally Jenkins, your new CMO, you got to feel good about her coming on the board-- >> Anil: Oh she's done a great job. >> High impact. She said on theCUBE that you guys are the hottest privately held pre-IPO startup. >> Anil: That's right. >> Twenty years in the making, whatever. I mean, but you guys are private. >> Billion dollar startup. >> But you act like a startup, which is why we like you guys a lot. You guys are like a very hustling like a startup. But now you're growing and you're getting beyond the 200 million, over a billion dollars now. When's the IPO coming? >> Yeah, I mean, you know look, I can tell you the factors that will be the lead to the perfect timing for the IPO. When those factors come together, I don't have a crystal ball right now, but I can tell you it weighs both on us and the market. From our perspective, we are making this big shift in the business model. We want to make sure that we can say, hey look, now the shift is very clear and stable and we can see where they where you know we'll be able to project out our own forecast for the next three, four quarters. So that's one key indicator for us. The second key indicator that we look at is the total revenue growth of the company and what percent of the growth of the revenue is recurring revenue for us. So we're going to be looking at those two factors. And of course from the market perspective, we want to make sure that the market wants to, continues to be. >> If you wait four years til we have a new president, and then heard all the politics from the Kara Swisher thing was, got a lot of people stirred up, in the conversation. But in all seriousness now, you also have private equity so you have to make the company worth money after they go public so you've got to have some growth left in you, right, I mean you guys are, you feel good about the? >> Oh we really do because you know, we look, that's where these six categories that we talked about make a lot of sense. You look at data integration, data quality, master data management, these are all categories that are well established. We know the patterns and we are seeing very good growth in those categories. Then you look at the new categories: cloud, big data management, data security. Those are all coming into their own right now. So that's why when you look at our portfolio, you go, wow, there are some that you already have great, well established and going well. These other ones, they're well established but they also have a lot of promise and future growth. >> Great chatting with you. You're a great, insightful, and inspiration. You guys have done a great job. But I've got to ask you the question because I think you have an interesting role. I mean, you have, you're acting like a startup, but you're not a startup. You went private from a public company. You've got a great board of directors. You've got Jerry Held and Bruce Chizen on there, but you've also got private equity sharks on the board. So, that's my definition, I won't say you said that. >> No, no, but I was actually in the private equity world, to my pleasant surprise, I've seen the whole spectrum of investors and our guys on the board are very much growth-oriented. They know that the value gets created for them through growth so it's well aligned. >> Yeah, but you're not sitting back having pizza and drinking wine. These PE guys, they're financially driven. >> Anil: That's right. >> So the question is, advice to other startups, whether they're venture backed or other companies going through innovation strategy. How do you manage the success of having such good product excellence? I know you've got good people, so that's an easy one answer. How as a CEO do you maintain the disciple to have the cadence of the financial performance? Because those guys look, they're probably not going to give you, hey how we doing? Numbers matter, but you're transforming technology and products. >> That's right, so what we do is-- >> How do you do it? >> We have a scorecard which has both the short term and the longterm metrics and we look at both of those. You know, we do monthly business reviews. So the pulse of the company has definitely quickened. We're operating at a new level of intensity. But when we look at the scorecard, it's not just the immediate financial metrics. It's things like, for example, are we building the back end infrastructure to be a subscription company? That doesn't get done in a month. >> John: That's an IT challenge, right? >> That's an IT challenge, a process challenge, it takes 12 months, 18 months, the kind of things that you talk with Graeme about. But that is an example of, you can have a scorecard. You don't necessarily have to look at a scorecard just for the short term metrics. You look at it for both short term and what makes you successful over the longterm. And that's, you know, that's what we're doing is just keep our eye on the ball, focus on a few things, both short term and longterm, and make sure we're doing them well. >> How about customer wins? To me, that's the scoreboard ultimately as we look at it at our team. How are you doing on customer wins? Can you share some, I see you have a lot of great customers. I met a few last night, obviously big wigs, big names. >> Anil: Yeah, exactly. >> What are some of the big wins look like and why are you winning? >> Well you know, we have 7,000 plus customers. We have a great customer base. Just at this show we've had 85% of our sessions here at the show have had customer or partner speakers. That gives you a sense of customers want to talk about us. A couple of ones that I would highlight for example, which are fairly recent for example, Amazon is one. They just spoke at the show and in fact the CMO of Amazon was here, Ariel Kelman. And he spoke about he is a customer of Informatica and how he's using Informatica for his own marketing systems and the marketing data analytics that he is doing. Another example is Tesla. You know, we talked about them at the show. >> I got a test drive on Friday with one. >> There you go, exactly, and then they are using us for the Tesla and the Solar City acquisition and driving synergies there. So lots of great examples. >> John: Tough customers, by the way, very, very finicky. >> Oh they are very demanding, very demanding customers and we are really proud to be serving them. >> Okay, final question, Anil. What's next? How do you look forward. Obviously this event, congratulations on getting the branding out. Peggy and the team did a great job. Sally and the team did a great job. What about next? What's next? >> Yeah, you know, what's next for us is simply work with customers to first of all get our story out, understand their priorities, and make sure that they understand that we can be a great partner for them. So we believe that this is the beginning of that journey. We talked about digital transformation and how we help them. Now we take the show on the road to our customers, make sure that we help them at their pace to transform. >> So bring the message out, build the brand. >> Absolutely. >> That's the key priority. >> And then continue. >> Product side, what's going on the products? >> Well on the product side, for instance, you saw a teaser of all the big trends. Machine learning, cloud, big data, security, all of these have full-fledged roadmaps that we're going to be working on over the course of the next six months. >> Anil, great to see you. Congratulations, you can tell, you're still intense. You've got the intensity, it's not going to stop by the way. >> Anil: No it's not. >> It's not like you're not going to get more intense as you guys grow. And congratulations. >> Thank you for having me on your show. >> We are here live in San Francisco for Informatica World 2017 with the CEO here, Anil Chakravarthy, inside theCUBE. I'm John Furrier. Thanks for watching. Stay with us for more coverage from Informatica World after this short break. (techno music)

Published Date : May 18 2017

SUMMARY :

Brought to you by Informatica. but the chief executive officer leading the charge It's great to be here, John. Really kind of the last leg of the stool, if you will, You know I've been pretty complimentary of you guys, and get the word out. the transformation that we are going through, I found that out earlier it was 1 billion in January. Anil: It's unbelievable. I mean how do you do that? and that's driven by the fact that we are the leader one of the big bets you know I've been very impressed All the data you have in the enterprise is that you guys make data ready. that you have, so it's going to be within by 2020, So I've got to ask you about your keynote. And that's really the foundation for the data foundation. I want you to take a minute to just re-explain that And that's really the reason we have The question to you is, your reaction to people saying, because it has the metadata layer, you are actually and you can just flag it and then that way the user knows, A lot of buzz here at the show. Certainly it kind of humanizes it. What does it mean for you guys and the customers? So it means once you have any product You know, and obviously you get nervous, CEO, So it's absolutely the reaction we wanted. So I got to ask you this question. John: You guys, the industry. and you know, that's something that when you look And you guys made the move to subscription, From my perspective, we are ahead She said on theCUBE that you guys I mean, but you guys are private. which is why we like you guys a lot. And of course from the market perspective, we want But in all seriousness now, you also have private equity We know the patterns and we are seeing very good growth But I've got to ask you the question They know that the value gets created for them and drinking wine. So the question is, advice to other startups, and the longterm metrics and we look at both of those. But that is an example of, you can have a scorecard. To me, that's the scoreboard ultimately as we look and the marketing data analytics that he is doing. for the Tesla and the Solar City acquisition and we are really proud to be serving them. Sally and the team did a great job. Yeah, you know, what's next for us is simply work Well on the product side, for instance, you saw a teaser You've got the intensity, it's not going to stop by the way. as you guys grow. for Informatica World 2017 with the CEO here,

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Fred Balboni & Anil Saboo | SAP SapphireNow 2016


 

live from Orlando Florida it's the kue covering sapphire now headline sponsored by ASAP Hana cloud the leader in platform-as-a-service with support from console Inc the cloud internet company now here's your host John furrier hey welcome back and we are here live in sapphire now in orlando florida this is the cube silicon angles flagship program we go out to the events and extract the signal noise want to thank our sponsors SI p HANA cloud platform and console inc at consoled cloud our next guest is an eel cebu vp of business development at fred balboni who is the GM of IBM here on the cube together SI p time you book them back of the cube good to see you guys like when is down so microsoft's up on stage ibm's here with SI p this is the old sav no real change of the game in terms of you guys have been multi-vendor very partnering very eco system driven but yet the game is changing very rapidly in this ecosystem of multi partnering with joint solutions i mean even apple your announcement earlier so is this kind of like a bunch of Barney deals as we used to say in the old days or what is the new relationship dynamic because data is the new currency it's the new oil it's the digital capital data is capital data is a digital asset partnerships are critical talk about this dynamic partnerships are critical and I think what we're doing is we are going deeper than we've ever gone with these partnerships with IBM we announced last month we announced the joint ASAP IBM partnership for digital transformation what does this do so what we've been doing traditionally with IBM we've had siloed partnerships with different IBM brands right we had a partnership with a power brand we had a partnership with the cloud team we are a partnership with GBS what we've done now with the digital transformation is bringing it all together so we have a CEO level discussion that's driven this partnership and I think that's really the differentiation so we have moved away from the so-called Barney deals because our customers expect bill talked about it in the keynote today he says when it's a multi partner situation customers expect that you're going to have one voice you're going to be a line you're going to provide value to those customers that's what we're trying to do and that's what this partnership is all right I want to get your thoughts on this I mean I'm Barnum's reference to the character you know I love you you love me kind of like a statement of mission but really not walking the talk so to speak but but I want to get your thoughts because you have a look at the analytics background at IBM when you built that business up there's a conflict in a way but it's also a great thing in the market apps are changing in very workload specific at the edge with its IOT or a mobile or whatever digital app they have to be unique they have to have data they got to be they have to be somewhat siloed but yet the trend is to break down the silos for the customer so how do you guys is it the data that does that because you guys doing a lot of work in this year you want to build great apps and be highly differentiated yet no silos how do you make that ok so it is its first of all it's very exciting and a confronting but also exciting for not only our companies but also for our customers it's all enabled really simply because of a couple of major technology shifts that have happened number one technology shift is the cloud the cloud without question is driving driving all of this in addition to your notion about data readily available data and the algorithms and software that can you know make cognitive sense of that is both driving of this whole change last but not least and I think Hana really enables this you know embodies this is the architectural change so you put those three things together availability of data cloud which means the capital investment required to build the infrastructure is inexpensive and then finally Hana which is the technology platform that rapidly allows you to take using you know a generic term api's and wire them to different sources allow you to dynamically reconfigure businesses now there's one last thing I think is really important here that we don't want to underplay and this is the social phenomena of the consumerization of IT and this has been going on for many many years but we've really seen it accelerate in the last 3 to 4 100 ala dated yeah absolutely and when you see a device like this becomes the system of engagement and oh by the way if you don't like if you don't like dark skies weather app well then go to the weather channel's weather app and if you don't like their weather I've go to one of 40 other weather apps so therefore this consumerization of IT is bombarding our CIOs what's exciting is that cloud cognitive insight a flexible core with great social engagement allows a CIO to really rapidly reconfigure so that's why these partnerships are rising that's very important you just said to about this relationship now about consumerization of IT is a complete game changer on the enterprise software business because now the relationship to the suppliers I'm the CXO or CIO I had a traditional siloed as you use that word earlier relationship with my my vendors one pane of glass like that IT Service Management down here I got the operations I up changed my appt every six months or six years the cadence of interaction was very inside the firewall absolutely so the relationship has changed with the suppliers expand on that because that really hits a whole nother thread I'm the buyer i don't want complexity you don't and what you do want is time to value so combining that with the beautiful user experience that you know thanks to devices like the one that Fred showed you know are an absolute necessity they it's it's understood now it's an expectation that customers have and customers of customers also have so i think that is impacted us in multiple ways what you heard and build scheme out you heard that with our supplier Network you heard our president for ASAP Arriba Alex talk about it he is that the change within that organization itself with our different vendors with the fact that we have to provide choice to our customers i think that is that has changed the way we do business and it's interesting to just I mean this is right now a moment in history as a flashpoint not that's a big of event but it's been seeing this trend happening over the hundreds of cube events that we've been to over the past few years is that now in just today highlights it the Giants of tech are here ASAP IBM or I mean Microsoft Office state's atty Nutella the apple announcement you guys have a similar deal with Apple these are the Giants okay working together now iBM has bluemix you have HANA cloud platform you have on a cloud everyone's got cloud so this kind of highlights that it's not a one cloud world absolutely and so this really kind of changes the game so I got to ask you given all that how do you guys talk to the ecosystem because they're our total transistors going on at capgemini Accenture pwc CSC it's an outside-in dynamic now how is that change for you guys as you guys go to market together in a variety of things in a coop efficient some faces how does that dynamic change with it for the partners that have to implement this stuff so co-op edition is is a reality i think we've asap we've learnt this probably from a partner that does the best which is IBM they probably they practically invented cooperation in the enterprise software space so i think here's how here's the way we look at it right so so we are looking at with with hana with HANA cloud platform we're really morphing into a platform and applications company and and we have the strategy of essentially later thousand apps blue so what are we doing on HANA cloud platform in such a short time so we have two about 2600 plus customers we have I think the more important part is that our ecosystem around HANA cloud platform is 400 + partners so that's an advantage visa V say Oracle for instance which is waves to have an ecosystem they lot of people there too I think I think the DNA of SI p isn't being an open company we've had that for ages so we work closely with Barton's and by the way I used to be at Oracle I was there for seven years and I know the difference its it's stuck Oracle's got a different strategy we've got a very very different very open strategy so I think what we're doing is we coalescing around these key assets right our digital Korres for Hana Hana cloud platform as the key platform for our customers okay so a nice watching out there and looking out over the next year so what execution successes do you put out there that's a to prove that you guys are are open and you guys are doing good deals what success kpi's key indicators would you say look for the following things to happen so number one available availability of AP is I think if you look at the different api's they access to the variety of SI p systems what you did see is that there's a digital core there's all of the different assets we've got in the cloud easy access to those I think customers can look for that right how can they rapidly develop an essay p successfactors extension or how can they extend ASAP arriba very quickly integrating that with the s100 digital core I think that's number one number two is the HCP App Center so we have probably about a thousand plus apps out there and by the way I do need to give a shout out here because we've got three apps that three iOS apps that IBM pour it onto HANA cloud platform in the last six weeks was it Fred six weeks we're talking about you know an incredibly short amount of time that are now highlighted on HANA cloud platform app center Fred talk about IBM right now because this isn't a game finished shift I've noticed more aggressively the three years ago I saw the wave coming at IBM and now remote past two years it's just been constant battering on the beachhead iBM has been donating a ton of IP with open sores everyone's behind blue bluemix has gone from you know a fork of cloud foundry to a now really fast they're moving very very quickly yes sir writing apps you're partnering is this part of the strategy just to kind of keep humbling the Markowitz assets like this is that's open the more open IBM and how is open mean to for you guys today well because I think at the end of the day we got to realize that I mean us to question a couple couple questions ago and I Neal answered it quite well which is customers are going to make the choice customers want to be flexible in their choice so understand I want to first of all shout outs IV to Apple excuse me to sav a shadow tennis AP here which is s ap has always been about partnering an ecosystem and so that's a court that's a core belief of theirs so when you look at what they've technically done here with the HANA cloud platform you know one of the many strategists can put this on a board enjoys well this is what this is what they should be doing but the reality of it is is the reason companies stay with existing service providers the reason companies say with existing technologies is because they've already got it it's what they know how to do and so and what they want to do is very hard so the Hana architecture in the hunting club platform was probably drawn on a board ten years ago the fact that it's real and here now now mace clients the ability to actually make these kind of ships IBM's move to the cloud moving assets to the cloud because we recognize clients are actually going to want to pick and choose and build these things in a dynamic fashion and we want our workloads to be on the IBM cloud every single show I go to down basically feels like a cloud in a data show even amplify which is kind of a commerce show sure it's all about data and the cloud so I we got to get we got to get wrapped up I want to get one final thread in with you guys and that is unpardonable Apple just spent the billion dollars with the uber clone and China so you see their partner strategy they did partner with you guys and now SI p this is a really interesting strategy for Apple to go into the enterprise they don't have to get over their skis and over-rotate on this market that can come in pre existing players and extend out versus trying to just have a strategy of rolling products out so it seems that Apple is partnering creating alliances as their way into the enterprise similar to what they're doing in in China with who were just a random example but which is impressed this week is that the Apple strategy I mean you guys both talk to Apple I mean you guys have both of deals share some color on Apple's partnering and alliances their joint venture not your invention for joint development seems to be very cool so I it's not I I I want you know when I look at what we're doing with that you know we have a goal and our goal is we believe that we can transform the enterprise you know we I BM we IBM and SI p we IBM and our partners including Apple we want to transform enterprise Apple signed on to that because Apple realized that they were changing consumers lives and and then they woke up and they said well actually but many people spend a large part of their waking day at work so if I can change a consumers life I can also change an enterprise employees life and that is the work that we are setting about doing and so therefore the partnership IBM understands enterprise really well SI p was Bill statistic today seventy-three percent of the world's transactions run through an essay peak or so yeah Apple's very obviously very delivered in picking their partners we're thrilled with the mobile first for iOS worked in Swiss great programming language has great legs is so elegant and sweet it's like see but more elegant absolutely I think again when you look at what Apple's mission has been and you look at sa peace mission right we talked about helping companies run better and transforming lives so i think i think the missions actually do intersect here and and I think SI p is a very different company than we were you know 20 years ago so for us now that user experience and product while agent by the way absence proc solid quality absolutely so I think I i think you know we converge on those areas so I would say that it's a it's a very natural farming from Apple's a brilliant strategy because it's interbred and it prizes hard you guys to live that every day it's not easy and we see venture-backed startups try to get into the enterprise and the barriers just go up every day with dev ops and you know integration now is mrs. Ann we could talk about another segment with a break but we haven't gone to the whole what does it mean to integrate that's a whole nother complex world that requires orchestration really really interesting and you just write that over the weekend and a hackathon absolutely and I think now with the tools that we're making available on our cloud platform as part of a platform as a service I think again that's the way where we can get the user interface the experience that apple provides combined with the enterprise solid stuff that we do that's awesome I'll give you guys both the final word on the segment and a bumper sticker what is this show about this year what is s AP sapphire 2016 about what's the the bumper sticker what's the theme I you know what I love builds words today I think it's about empathy it's about making it real for customers I think you'll see you know our demos are joined demos as well both in an essay p IBM Joint Center here as well as in the IBM boat you see real life solutions that are real that customers can touch that they can use so I'd like to go with that predicate real hey listen to me it's a really simple to two simple words digital reinvention every single company in the world is trying to become a digital company I think about my Hilton app when I checked into my hotel yesterday and I opened my door with my iPhone my hotel my room door you know it is every company is endeavoring to become a digital company and what what sapphire is about this year is everyone realizes at the core of every company is that platform that s AP gahanna or ECC platform and every major enterprise that's waking up to that suddenly realizes we've got to do something an essay p nibm our partner here to help thanks guys so much for sharing your insight digital reinvention going on for real here at sapphire this is the cube you're watching the cube live at sapphire now we'll be right back thank you

Published Date : May 18 2016

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Ken Czekaj, NETSCOUT | CUBEconversation


 

welcome everyone to thecube virtual i am your host rebecca knight today we are talking about cyber security and health care our guest is ken checker he is a problem solver at netscout thanks so much for coming on the show ken oh my pleasure thank you for having me i love your job title a problem solver tell our viewers a little bit about netscout and about your role there sure no i appreciate that uh yeah netscout's been around since 1984 uh and the the gentleman starter company two gentlemen starter company uh anil sengal is still our ceo he's very passionate about what we do believes in what we do and our focus really is is really service triage and making sure that important customer services and none more important than health care are are up and running and functional and so our focus is really they're really protecting we call ourselves guardians of the connected world uh we take that very seriously uh because when you think about the the technology uh the complexity and how we all really the reliance on everything that we do and how we uh rely on technology as a just a society um we really our focus is protecting that so the applications the services the network uh that's all part of the the service chain for that well we know that healthcare organizations and hospitals are under tremendous strain and pressure because of the covet-19 pandemic but also recently hospitals all over the country have been hit and targeted in a scourge of ransomware attacks can you tell our viewers a little bit about what you're seeing and what's what's happening right now oh yes it's uh it's really sad uh it's just an interesting uh it's an interesting time in the world obviously uh but we are seeing a very heavy increase in the number of attacks on from a cyber security perspective really an extortion and ransomware and there's a there's a slight difference between the two um but effectively what's happening the we'll call them the uh the bad guys are going after healthcare organizations that have some some vulnerabilities uh where you know they have some they have some areas where they can be attacked and effectively what happens is they will either launch a denial of service attack which is really a lot of robot type computers launching just directed attacks at these particular caregiving organizations these hospitals uh and then so they're trying to take down services um and that's one thing and so that's really more of a ransomware where they hey we showed you we can do it now we're going to extort money from you until you pay the other one is more of a ransomware where they've already penetrated the what we'll call defenses of the of the hospital and then now they're they're saying okay we've already we've already taken control of your system and they lock you out until you pay the ransom both we're seeing lots of attacks in that realm so what is the upshot in terms of patient care i mean this this sounds awful what are patients seeing what are doctors seeing well it's a really good point uh especially in today's world with the pandemic but really any time for health care we all have you know children aunts uncles moms dads nobody wants to be in the hospital for extended periods of time and when they're in the hospital we want to make sure that you know from a healthcare organization they want to make sure they give the best care possible and the caregiver so the nurse the doctor has the opportunity to do what they do and focus on what their their caregiving and not on the technology so when things like ransomware extortion or any particular uh impact on performance for a particular application it just impacts the caregiver which is you know and it affects us because these are people that you care about you don't want them in the hospital you don't want them in pain and the caregivers there you know these are passionate people that do what they do obviously they're dedicated to it so when there's an impact from a cyber security perspective or a application or network issue that affects health care that affects our loved ones and you just you know you really put yourself in that position we uh especially netscout we like to view we partner with our customers so and we don't take that lightly that's something that we mean and it's heartfelt and the reason for that is we look at ourselves as an extension of their team this is what healthcare organizations offer to their to their patients and they're there for for care to get well we want to make sure they have every opportunity to do that and because those healthcare organizations rely so much on technology networks applications and really protection from bad guys in cyber security uh we just want to make sure that those services are assured and that's why that's where our focus is so this i mean there are lives in the balance as you're describing this is a technical challenge but it's also one of resources a lot of these organizations just simply do not have the resources to deal with these problems effectively great point that's a great point i mean especially in today's world the the actual industry for healthcare has really taken a beating because it really had to focus their their whole uh all of their funds frankly and all of their uh the resources towards the pandemic which would be personal equipment mobile hospitals and that's that's taken a tremendous toll and they've also from just a revenue perspective they've really taken a beating frankly on on what happens from their revenue cycles because elective surgeries are way down so when you start looking at you take that into consideration so they've got very very tight resources and cyber security in general is a just a thankless job they're under attack every single day no matter what their industry is so when you look at the at the current situation to get tight resources cyber security is under a lot of stress and oh by the way here come the ransomware and extortion attacks it's just it's just a it's terrible what's going on but this is an area where where we feel this is a spot where we can really help number one our focus is really on network and service assurance so the applications in the network and that's what we're very good at and been doing it for many years but the the upside and the place where we really feel we can help uh is really twofold and that is that same solution the same deployment that we have for network and application really can be leveraged by cyber security folks as well mainly towards the areas of denial of service mainly towards areas of voice over ip we think of telecommunications and telemedicine that's all being leveraged and heavily leveraged right now specifically by healthcare organizations well again if i'm a bad guy and i know you're trying to use your telemedicine to take care of your patients and have that interaction with the doctor and the patient and i take those services down well now i've impacted patient care though that all runs over unified communications protocols voice and video things that we can monitor not only for performance but also when we see cyber type issues and that's a it's a really big uh i would call it a bit of a hole at the moment because that's a spot where cyber security teams are so strapped so resource strapped as well uh from from what they're trying to deal with every day that's a spot we can help with and help with immediately and as i mentioned the other part is really the denial of service pieces which is that's part of what we do as part of our our framework of what we deliver for services so you're describing an exceedingly complex caregiver chain on so many different levels in terms of cyber security in terms of telemedicine um and you also said that netscout really partners with its clients talk a little bit about netscout solution and how it helps clients and or healthcare organizations grapple with these challenges no that's a great question well the the one thing uh right off the bat is we look at network traffic and that means application traffic so while we plug in on the network and take traffic from taps and spans and whatnot we take traffic into our appliances so that we can then we crunch that the data through our smart data we call adaptive service intelligence that's our patent and we run it through that engine and that creates smart data and that smart data then can be leveraged for muji is my problem with my network is my problem with my application is it something like a service enabler like dns or dhcp or ldap which is really the basic uh basic building box for active directory for authentication uh so when you look at a complete as you mentioned a complex chain uh an electronic medical records application uh an emr that's really the that's really the go-to application for for a hospital uh because it's scheduling that's billing that's diagnosis that's that's history that's patient history it's just so it's so integral to what they do and when there's an impact with that that affects patient care and no one ever wants to hear oh my goodness we we log we had a bad outcome with the patient because of a complete a computer glitch you know network application what have you uh and so what we do is the ability to take all that data in crunch it through our engine and then and then display that in dashboards that are very easily consumable by not just network people but really application even management cyber security unified communications folks and and the focus here is we want to get the problem set we know they're going to be problems it happens every day and you know networks and applications are complex the idea is when we have an issue like that let's get the problem to the right team so that they can then go through their service restoration process and again the whole point here is keep services up and running but the the challenge becomes in a complex application team set up where you've got dns dhcp ldap radius so you've got service enablers then you've got web servers application server database servers load balancers firewalls when somebody says oh my goodness the emr is down or we're having issues with our network that's a very tough chain to try and pinpoint it's almost needle in a haystack so what we do and this is kind of our our bailiwick in the world is really we take all of that different traffic and we expose uh where where the hot spots where's the latency where are the error codes where do we see protocols that aren't behaving well where are we seeing things that are we're seeing authentication failures and the big win for the for the healthcare organization on that and that standpoint is i can see all of my traffic all of my applications and then i can pinpoint where i'm having issues so that i can restore services very quickly what are some of the best practices that have emerged in terms of the company in terms of the organizations and hospitals that are doing this well what would you say that they're doing right one thing they want a partner so they recognize the fact that number one you know they've got limited staff uh and they actually want to partner with netscout and what that means is we actually go in and we'll design solutions that will address their specific requirements that's that's very important what we do but when we do so we take uh you know we different product sets but our infinite stream our infinite stream next generation isng is our data collector and that's really the the workhorse of our solution it processes all the packets from you know we'll get technical here for a second one gig to 100 gig and that's a lot of data to to to process and because we can just get to the point with the process to the smart data engine and get to the problem show me where my latency is show where my problems are showing my protocols uh pulling that up through our packet flow which engine which kind of facilitates us collecting from multiple hops of the network uh a lot of times uh iit folks will ask us well we want hop to hop views of this i'm like great let's do that we can do it right now we just need to sit down design it but we really design towards their their use cases and in healthcare it's very common you can have dmz's you're going to have people accessing their electronic medical records through their dmz uh and things like that and as it goes through the back end services we basically take a traffic feed from all those different hops of the network or in cases there that make the most sense uh the primary spartan choke points and then take that data in and then we do what we do we expose the data and expose the performance information and most customers and it's like this in the world people usually don't call you up to say hey rebecca you're doing a great job today i want to buy you a cup of coffee especially in i.t they call up to say hey things aren't working hey fix it hey i can't do something and so our our job is to help facilitate with those customers and really partner with them to design solutions so that they can not only view that information uh but also triage it really quick and the word triage makes a great deal of uh sense in health care for example if you have a you know you hurt your finger they're not going to take an x-ray of your foot it makes no sense because they've already triaged that that's not your problem we do the same thing but we do it more from the network and application side to see where the hot spots are you are the it triage so talk a little bit about about this you are a problem solver and so right now we have a crisis on our hands of monumental proportions do you think that it has forced healthcare organizations and hospitals to innovate more quickly at this time or do you think that there is still just so much uncertainty taking place right now that it is hard to see the forest for the trees what what are you seeing that's a that's a really good question uh we're seeing both uh just to put it just very so one of the biggest changes that really the the pandemics had on everybody is the switch to everybody went from i have 10 maybe 20 of my workers working remotely over vpn contractors uh things like people are there just can't be in the office for a reason they switched from 10 to 20 to 70 80 90 percent so it was an overnight change so think of the impact on that the caregivers are at the hospital they're actually you know the frontline workers they're at the hospital you know serving their p their their patients but people in the administration accounting i.t other things that are important to the organization all had to switch to work from home obviously for safety reasons so the impact on just the internet link number one huge impact before it was used for outbound hey i'm gonna go check you know i'm gonna go do some research i'm gonna go check a website i'm gonna you know see what's what's uh what sports activities going on today now all the traffic is coming inbound on the internet and number so that's number one number two big change vpns vpns took an enormous beating that maybe they were size for for that type of scalability overnight and maybe they weren't so the organizations that were kind of prepped for it not such a big change and we've seen some good results from that but there are also organizations that immediately had to switch to oh my goodness i need to upgrade my vpns and my internet links because i wasn't prepared for this um so the the larger organizations sometimes have a little more uh capabilities to make that change quick the smaller organizations that's a tough call so they really have had to innovate quite a quite a bit on that side of it but when you add the that stress on things that also puts shows that the internet and the vpn is really points where the bad guys are going to target which again we're seeing we're starting to see that in the ransomware and the extortion attacks so it has forced innovation certainly um but you bring it to the point of force through the trees uh there's still a lot of work to be done uh so that's that's where we're really uh putting a lot of our focus especially in health care right now because it's got the the biggest impact uh well frankly to society right now and the religious uh the companies so as company as healthcare organizations are navigating this period of new normal and of course we've had some positive vaccine news so we can say that that perhaps there is going to be an end to this pandemic uh in the coming year but how are they planning ahead i want you to close us out here with how healthcare organizations are thinking about the next 12 to 24 months and if you have any advice for them i'm sure they would be all ears uh yeah i think we could all use some good advice right now on that one short answer is you know i don't know either right now in healthcare it is a big challenge because of that as mentioned earlier the impact on on on the personal protection equipment mobile hospitals and and frankly where they've had in the revenue laws so it's become a you basically have to do more with less right now uh which is one of the things that we do uh and really it's kind of our message for customers anyway i'm a big proponent of use what we have what if you have our solution use what you have and use it to its fullest extent uh especially while times are lean you know we just don't the wallets aren't as big right now so we're gonna have to really focus yet i mean has there been a bigger time in healthcare ever than right now i can't think of one so our focus right now and our message to our customers and anyone else is if you've got our types of solution use it to its fullest capability so that you can triage and so that you can you know not have patient impacting issues and on top of all the other things you have to deal with you bring up the point about the vaccines one of the things that we've seen especially for what's called healthcare organizations that are more research focused is um the bad guys aren't very nice so the bad guys are going to go after organizations where they can have a big we'll call it splash or they can steal something so research hospitals that that are working on vaccines or something in that realm have been huge targets again ddos for ransomware and extortion my message for anyone in healthcare right now is you know bless you first of all and second of all use what you have to its fullest extent which means a solution like ours yes use it for network monitor use it for application monitoring but but please use it to protect yourself for cyber security type visibility uh we typically in a lot of cases uh we'll see uh traffic that that some cyber security tools don't and not because they're bad tools but because we're installed in places that they sometimes aren't so that might be uh where they're typically installed maybe on the perimeters of network and endpoints we actually are instrumented through that service chain so not only the outbound internet the wide area network links the vpns and dmzs and and vdi and all those acronyms that i'm throwing out those are typical spots for us as well as though virtualization so that can be cloud or private cloud so effectively we have areas of visibility that can be leveraged in big bigger and better ways even really on the cyber security and unified communication sides of the fence so my message would be to be just use the what you have to its fullest capability uh especially when times are lean and uh keep up the good fight excellent leverage what you got ken checkout problem solver at netscout thank you so much for coming on thecube thank you for having me been a pleasure i'm rebecca knight stay tuned for more of the cube virtual you

Published Date : Dec 21 2020

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Paul Barrett, NetScout | CUBE Conversation, August 2020


 

>> From theCUBE studios in Palo Alto in Boston, connecting with thought leaders all around the world, this is a CUBEconversation. >> Hi brother, this is Dave Vellante and welcome to this CUBEconversation. We're going to talk about a topic that is obviously top of mind in a lot of people situations right now, which is ensuring business continuity, business resiliency. Given this work from home pivot is something that a lot of people are focused on. Many CIOs have told us that business resiliency was way too focused on disaster recovery. And we're going to talk about this in the context of VPNs. Now I've got a love-hate with VPNs. I mean, on the one hand they provide safeguards. They give us privacy, they give us protection, everything's encrypted, but they can bring forth performance problems. There could be service quality issues, video or audio. And so the problem with VPNs is a lot of times they're a black box. You don't know what's going on inside. There are different types of VPNs, and it's actually a pretty complicated situation and with me to talk about that is Paul Barrett, the CTO of Enterprise at Netscout, Paul, good to see you. >> Great to be here. >> Yeah, so what did you see with regard to the trends that hit with COVID? Obviously there was this very rapid work from home pivot, VPNs had to be deployed for remote workers who typically would come into the office, what did you see? >> So with Netscout, we service the largest, most complex organizations, both in the US and globally. But for many of these organizations, the VPN services they provided really was for quite a small subset of their workforce. People working on the road, maybe they had a small subset of their employees working from home. And as you say, obviously, as we all understand, almost overnight, everyone's found themselves struggling to work from home. And quite frankly, most organizations VPN configurations were just never architected to deal with this kind of situation. One of the perhaps most important distinctions between the different types of VPN is whether you have a so called full VPN service or a split VPN service, because that really impacted the ability of organizations to deliver VPN. >> So what does that mean full versus split? I know there's sometimes free VPNs. You kind of get what you pay for, what does that mean, split versus full? >> So with a full VPN connection, every thing that you connect to on the internet or any business service has to go over your VPN connection. You can't make any direct connections from your PC to the internet, has to go through your enterprise network. So if you think about it, if you suddenly moved tens of thousands of employees to working from home, every single communication activity performed by those employees goes through your VPN concentrators. With a split VPN, and for example, I use a split VPN, only when I need to connect to business services that are provided over my enterprise network do I actually go directly to my enterprise network over the VPN. If I'm just going to Google or any other regular internet resource, then I get a direct connection to that internet resource. And that really takes the pressure off the VPN concentrators. >> The split VPN gives you more flexibility. I can't tell you how many times I've sent a link to somebody and say, oh, I can't open it, it's got to be my VPN blocking it. You're saying it gives you this sort of you have your cake and eat it too, the split VPN. >> Well, right, yes. It just means that to say it's only the traffic that has to go into the corporate network, goes through the corporate VPNs. What we observe is, as I say, 'cause we deal with very large organizations, particularly regulated industries, such as financial services and healthcare. There was a as just a requirement that hey, everything's got to come over the VPN. We don't want any traffic kind of leaking directly onto the internet. We want to have full control, so everything goes through our security stack. So one of the things we're sort of seeing now with three months into the COVID situation, I would say most of our customers have got through the worst of it. But a lot of them would say they're still running very hot. And those of who were previously offering full VPN, are saying, "Well, can I transition "to offering a split VPN service." But it's not a trivial thing to do because especially if you're highly regulated, you've got the compliance requirements, you've got to make sure that the traffic that has to go through your security stack does so, and that you're comfortable with any traffic that's going direct, SaaS services like Office 365, you have to make sure that you're comfortable with that traffic is going direct over the internet. So let's say it's the transition from full VPN to split it's quite a challenge and it's not trivial. >> Well, and I would imagine, I mean, if I'm the compliance officer I'm saying, "Go full VPN and I don't care if there's a restriction "and some handcuffs placed on the users." If you're a line of business head, you're saying, "Hey, I want more flexibility." So the brute force approach, it's a two edged sword. So how do you help solve that problem? I know you're focused on providing visibility, but explain where Netscout fits in the value chain. >> So yeah, everything Netscout does is about analyzing the traffic flag on networks. And we do it for helping customers ensure that the applications and services are healthy, that they're available, we have products that allow people to protect their applications against DDoS attacks, but in the case of VPN, it's really about understanding how the service is being used. If you actually look at the traffic coming on the enterprise side of your VPN concentrator, so often it's been decrypted, I can see who's accessing which business services, I can see, if for example, it's a full VPN connection, how I got users going to unimportant services like YouTube, which really isn't helping the situation. I can see whether, I might actually, 'cause typically large organizations have multiple VPN concentrators around the country and even around the globe. And you get situations where one set of the VPN concentrators are sitting there under utilized, whereas I've got another set of VPN concentrators that are sort of overwhelmed. And by getting this visibility of that kind of usage, I can actually think about getting some of my user groups to maybe use a different VPN concentrator. And as I was talking about the migration to a split VPN, having visibility of what applications are being used. Hey, I have this particular sensitive application and I need all that traffic to come through my security stack, but actually it turns out I didn't configure my split VPN correctly and it's all leaking directly over the public internet. Then I have the visibility I need to detect that kind of situation and to remedy it. >> So is the primary reason why people use Netscout in this use case really to, obviously to provide that visibility, but to make them more secure, is there a performance aspect as well in terms of what you guys are doing? >> Yeah, one of the, I would say the facets of the move to working from home is increased emphasis on services, such as unified communications, voice and video, the use of collaboration services, has greatly increased. Those types of service, particularly voice and video, they're real time services, they're very susceptible to poor network transmission. Things like latency and packets being dropped. And as I say, people working from home are becoming much more reliant on these types of service than they are when they're in an office. And so it's critical to understand whether problems with, for example, voice and video quality are arising in your own network, because for example, you've saturated your VPN concentrator or whether they're coming from your SaaS provider. So, to give an example, I find using, one of the well known collaboration services, if I've got problems in my own network and I'm introducing packet loss into my voice feeds, if I send all of this, because of already corrupted traffic to the collaboration service, and then that gets reflected to all of my other users, everyone will go, "Oh, hey, there's a problem "with the collaboration service." And you're going to waste time pointing your thing at the collaboration service provider, who let's be honest at the moment has got much better things to do than to go chasing phantom problems. When if you have visibility inside your own network, you can actually understand that, oh, hey, no, this is a problem of my own making. So I'm not going to waste cycles, pointing the finger at the other guy, I can actually get on with isolating the problem in my own network, figure out what I need to do and then remediate it. >> So Netscout, you guys are doing some dirty work. You like Navy Seals going in, and going deep into the network. So talk a little bit about the intellectual property behind this. How does it work? What's the secret sauce that Netscout brings to the table? >> So, our CEO and co-founder Anil Singhal, over 30 years ago, the company is 35 years old, he recognized the growing importance of the computer network and he recognized the need to understand what's happening on these networks. And of course now it's almost impossible to do anything without it involving a network of some kind. So, he persevered and continue to refine and refine the technology of analyzing what happens on a network, but converting that raw traffic into actionable data, we call that the data we produce, the metadata, Adaptive Service Intelligence, and we sometimes refer to it as smart data. And of course there's an emerging trend in the industry, of AIOps saying, what can I do if I start to apply machine learning algorithms to all the data that's coming out of my environment. It's like the old garbage in, garbage out, you could only perform high quality analytics if you have a high quality data source to work with. So that's really, that's always been our focus. How can we take all of that complex traffic on a network and map it to a very simple but actionable set of high quality data? >> So it always comes back to the data, doesn't it? In these types of things, but I wonder what is the diversity and variety of the data set? Is it a fairly narrow and well understood data set or are there sort of conflicting data that you also have to rationalize? >> Well, data model has multiple levels. Everything from reduce all the raw packets, and we're intelligent how we do that. We have all the parts that you really need, and we store rich data relating to individual transactions. That's very useful for troubleshooting, but what we were also able to do, is to actually for most network protocols, we actually can map it to a common data model. And that's extremely powerful because it means that in a single pane of glass, I can get insight into all of the different applications and protocols running on my network. >> So you've sort of addressed the data quality problem in that way, I wonder, I mean, as a CTO, I would imagine you spend a fair amount of time with customers, are there any sort of examples that you can give? Either, name names or anonymous, just in terms of the 100 days, how you've helped customers, some of your favorite examples, perhaps? >> Well, as I say, I mean, a lot of energy has been put into providing that visibility around VPN services because quite honestly it was never seen as a particularly critical component of the overall enterprise. It was that, as I said earlier, it was that kind of, oh, that's just something to help the guys on the road. And all of a sudden it became the most important piece. And as I said, it's also not just been about, okay, let's give sufficient visibility for you to kind of keep the wheels on the truck, it's also helping the customers about thinking forward, about planning. We talked about planning a migration, split VPN, but also thinking about their future needs. I think a lot of customers are looking to over-provision and the ones that have already transitioned to virtualized infrastructure are actually in a stronger position because they've got a lot more flexibility and ability, for example, to split up more VPN resources, or more virtual desktop resources, for example. >> And of course you mentioned that you guys deal with many types of industries, but specifically a lot of regulated industries, financial services, healthcare, government, et cetera. And so I would imagine that, that those guys really had to tap your services over the past 100 days. >> Exactly, and as we mentioned earlier, those are the organizations that are much more likely to be using full VPN and have a lot more constraints on their ability. So even if they do move to split VPN, then there's going to be limits on how much of the traffic that they can truly allow direct over the internet. >> I wonder if we could end just sort of riffing on the whole notion of digital transformation and automation. I mean, prior to COVID, we talk a lot about automation, talk about digital transformation, but the reality is a lot of it was lip service. A lot of customers or companies would really kind of prioritize other initiatives, but overnight, if you weren't digital, you couldn't transact business and automation has really become imperative. People don't seem to be afraid of it anymore, they seem to be sort of glomming onto it. And really as a productivity driver, how do you see the nation in this post-isolation economy and what are the impacts to some of your customers? >> Well, as we all understand, digital transformation is all about trying to be agile, to be able to move as fast as possible, to be able to deploy new services quickly, to respond to disruption in the marketplace and new opportunities. The only way you can really achieve that as you mentioned, is through large scale automation. But I like to make two observations about automation. Automation is very good at taking a small building block and then replicating it and deploying it, many hundreds or thousands of times over. But if you've got a bug or a defect in that building block, when you go and replicate it, you go and replicate whatever that failure moment was or that bug. So if you don't have visibility, very quickly, you can find that a very small little area that was overlooked by the quality guys has got the huge implications. The other thing about wholesale automation, and as we build these increasingly complex systems where we have machines talking to machines, largely unobserved, I'm always reminded of the stock market crash of 1987, so called Black Monday on October the 19th. And this was one of the biggest crashes ever, something like a trillion dollars was wiped off the US markets alone. And although, a lot of people said a correction was due, when we look back, we see that the thing that was different about that crash is that it was the first time we really had automated trading algorithms in play. Now, I don't believe anybody who wrote one of those algorithms was deliberately trying to crash the markets, they were trying to make money. But what no one had thought about is how all of these different algorithms by different people would interact with each other when they were pushed sort of out of their comfort zone, if you like. And I think we have a very strong analogy with digital transformation. As I say, we continue to build increasingly complex systems with machines talking to machines. So for me to operate these kinds of environments without maximum visibility, it's almost terrifying. It's like driving a racing car without a safety harness. So, visibility is absolutely key as we move towards further automation. >> That's interesting, I mean, I wasn't around in the 1920s, but my understanding was that when stock market crash hit then, depression then it took hours and hours and hours to determine, what the market actually closed at. You actually saw that in the 60s as well. And then I remember, well, 1987, there were no, for you younger people in United States, there were no real time quotes then, unless you had like a Bloomberg Terminal, which we had one, actually, I was at IDC at the time. And it took like many, many minutes to actually get a quote back. I mean, the volume was so high and the infrastructure just really wasn't there. But now to your point, you see things happening today in the stock market, Paul and they chalk it up to a computer glitch, which essentially means they have no idea what happened. And to your point about the complexity and machines to machines, if you think about AI, a lot of AI is again, back to this black box. So are you suggesting that you guys can actually provide visibility? It's solves some of that black box problem? >> Well, absolutely, what we can do is we can provide a visibility into the interactions between all of these different systems. It's amazing how often in these large complex environments, there may be dependencies that people didn't even know existed. That can be that complex. So by looking at all of the traffic flowing between all of these different systems, we can help people understand what the dependencies are. Is a particular sub-component starting to fail? Is it becoming slow? Is it generating errors? And if things do go wrong, it's about troubleshooting as fast as possible. We need to get these systems back up and running. So the ability to rapidly isolate problems and to get away from the situation where different organizations in IT are pointing the finger at each other, 'cause nobody really knows where to start. And that's kind of human nature. It's like, well, it could be my responsibility, but it could be the other guy, so I'm pointing the finger at the other guy. What we do is we provide that information that first of all, isolates the location of the problem. So we can put the correct team working on it and the other guys can get back to their day jobs. And by providing evidence of a problem, you can actually allow someone to get to the bottom of a problem much faster. >> You got to have tooling, with all this public internet, the public cloud, now with IOT, it's just going to get more and more complicated. We'll probably look back on the 2010s and say that was nothing compared to what we're entering here. But Paul, thanks so much for coming to theCUBE it was a great conversation. Really appreciate your insights. >> Thank you, I enjoyed it's my pleasure. >> All right and thank you for watching everybody. This is Dave Vellante for theCUBE, we'll see you next time. (upbeat music)

Published Date : Aug 7 2020

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leaders all around the world, And so the problem with VPNs is a lot One of the perhaps most You kind of get what you pay And that really takes the pressure of you have your cake and that has to go through your I mean, if I'm the compliance that kind of situation and to remedy it. of the move to working from and going deep into the network. and he recognized the need to of the different applications of the overall enterprise. And of course you of the traffic that they I mean, prior to COVID, of the stock market crash of 1987, I mean, the volume was so high So the ability to rapidly isolate problems it's just going to get All right and thank you

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Abhiman Matlapudi & Rajeev Krishnan, Deloitte | Informatica World 2019


 

>> Live from Las Vegas. It's theCUBE. Covering Informatica World 2019, brought to you by Informatica. >> Welcome back everyone to theCUBE's live coverage of Informatica World. I am your host, Rebecca Knight, along with co-host, John Furrier. We have two guests for this segment. We have Abhiman Matlapudi. He is the Product Master at Deloitte. Welcome. >> Thanks for having us. >> And we have Kubalahm Rajeev Krishnan, Specialist Leader at Deloitte. Thank you both so much for coming on theCUBE. >> Thanks Rebecca, John. It's always good to be back on theCUBE. >> Love the new logos here, what's the pins? What's the new take on those? >> It looks like a honeycomb! >> Yeah, so interesting that you ask, so this is our joined Deloitte- Informatica label pin. You can see the Deloitte green colors, >> Nice! They're beautiful. >> And the Informatica colors. This shows the collaboration, the great collaboration that we've had over, you know, the past few years and plans, for the future as well. Well that's what we're here to talk about. So why don't you start the conversation by telling us a little bit about the history of the collaboration, and what you're planning ahead for the future. Yeah. So, you know, if we go like you know, ten years back the collaboration between Deloitte and Informatica has not always been that, that strong and specifically because Deloitte is a huge place to navigate, and you know, in order to have those meaningful collaborations. But over the past few years, we've... built solid relationships with Informatica and vise versa. I think we seek great value. The clear leaders in the Data Management Space. It's easy for us to kind of advise clients in terms of different facets of data management. You know, because no other company actually pulls together you know, the whole ecosystem this well. >> Well you're being polite. In reality, you know where it's weak and where it's real. I mean, the reality is there's a lot of fun out there, a lot of noise, and so, I got to ask you, cause this is the real question, because there's no one environment that's the same. Customers want to get to the truth faster, like, where's the deal? What's the real deal with data? What's gettable? What's attainable? What's aspirational? Because you could say "Hey, well I make data, data-driven organization, Sass apps everywhere." >> Yeah. Yeah absolutely. I mean every, every company wants to be more agile. Business agility is what's driving companies to kind of move all of their business apps to the Cloud. The uh, problem with that is that, is that people don't realize that you also need to have your data management governance house in order, right, so according to a recent Gartner study, they say by next year, 75% of companies who have moved their business apps to the Cloud, is going to, you know, unless they have their data management and data assets under control, they have some kind of information governance, that has, you know, context, or purview over all of these business apps, 50% of their data assets are going to erode in value. So, absolutely the need of the hour. So we've seen that great demand from our clients as well, and that's what we've been advising them as well. >> What's a modern MDM approach? Because this is really the heart of the conversation, we're here at Informatica World. What's- What does it look like? What is it? >> So I mean, there are different facets or functionalities within MDM that actually make up what is the holistic modern MDM, right. In the past, we've seen companies doing MDM to get to that 360-degree view. Somewhere along the line, the ball gets dropped. That 360 view doesn't get combined with your data warehouse and all of the transaction information, right, and, you know, your business uses don't get the value that they were looking for while they invested in that MDM platform. So in today's world, MDM needs to provide front office users with the agility that they need. It's not about someone at the back office doing some data stewardship. It's all about empowering the front office users as well. There's an aspect of AIML from a data stewardship perspective. I mean everyone wants cost take out, right, I mean there's fewer resources and more data coming in. So how how do you manage all of the data? Absolutely you need to have AIML. So Informatica's CLAIRE product helps with suggestions and recommendations for algorithms, matching those algorithms. Deloitte has our own MDM elevate solution that embeds AIML for data stewardship. So it learns from human data inputs, and you know, cuts through the mass of data records that have to be managed. >> You know Rajeev, it was interesting, last year we were talking, the big conversation was moving data around is really hard. Now there's solutions for that. Move the data integrity on premise, on Cloud. Give us an update on what's going on there, because there seems to be a lot of movement, positive movement, around that. In terms of, you know, quality, end to end. We heard Google up here earlier saying "Look, we can go into end to end all you want". This has been a big thing. How are you guys handling this? >> Yeah absolutely, so in today's key note you heard Anil Chakravarthy and Thomas Green up on the stage and Anil announced MDM on GCP, so that's an offering that Deloitte is hosting and managing. So it's going to be an absolutely white-glove service that gives you everything from advice to implement to operate, all hosted on GCP. So it's a three-way ecosystem offering between Deloitte, Informatica, and GCP. >> Well just something about GCP, just as a side note before you get there, is that they are really clever. They're using Sequel as a way to abstract all the under the hood kind of configuration stuff. Smart move, because there's a ton of Sequel people out there! >> Exactly. >> I mean, it's not structured query language for structured data. It's lingua franca for data. They've been changing the game on that. >> Exactly, it should be part of their Cloud journey. So organizations, when they start thinking about Cloud, first of all, what they need to do is they have to understand where all the data assets are and they read the data feeds coming in, where are the data lakes, and once they understand where their datas are, it's not always wise, or necessary to move all their data to the Cloud. So, Deloitte's approach or recommendation is to have a hybrid approach. So that they can keep some of their legacy datas, data assets, in the on premise and some in the Cloud applications. So, Informatica, MDM, and GCP, powered by Deloitte, so it acts as an MDM nimble hub. In respect of where your data assets are, it can give you the quick access to the data and it can enrich the data, it can do the master data, and also it can protect your data. And it's all done by Informatica. >> Describe what a nimble hub is real quick. What does a nimble hub mean? What does that mean? >> So it means that, in respect of wherever your data is coming in and going out, so it gives you a very light feeling that the client wouldn't know. All we- Informatica, MDM, on GCP powered by Deloitte, what we are saying is we are asking clients to just give the data. And everything, as Rajeev said, it's a white-glove approach. It's that from engagement, to the operation, they will just feel a seamless support from Deloitte. >> Yeah, and just to address the nimbleness factor right, so we see clients that suddenly need to get into new market, or they want to say, introduce a new product, so they need the nimbleness from a business perspective. Which means that, well suddenly you've got to like scale up and down your data workloads as well, right? And that's not just transactional data, but master data as well. And that's where the Cloud approach, you know, gives them a positive advantage. >> I want to get back to something Abhiman said about how it's not always wise or necessary to move to the Cloud. And this is a debate about where do you keep stuff. Should it be on on prem, and you said that Deloitte recommends a hybrid approach and I'm sure that's a data-driven recommendation. I'm wondering what evidence you have and what- why that recommendation? >> So, especially when it depends on the applications you're putting on for MDM, and the sources and data is what you are trying to get, for the Informatica MDM to work. So, it's not- some of your social systems are already tied up with so many other applications within your on premise, and they don't want to give every other data. And some might have concerns of sending this data to the Cloud. So that's when you want to keep those old world legacy systems, who doesn't want to get upgrades, to your on premise, and who are all Cloud-savy and they can all starting new. So they can think of what, and which, need a lot of compute power, and storage. And so those are the systems we want to recommend to the Cloud. So that's why we say, think where you want to move your data bases. >> And some of it is also driven by regulation, right, like GDPR, and where, you know, which providers offer in what countries. And there's also companies that want to say "Oh well my product strategy and my pricing around products, I don't want to give that away to someone." Especially in the high tech field, right. Your provider is going to be a confidere. >> Rajeev, one of the things I'm seeing here in this show, is clearly that the importance of the Cloud should not be understated. You see, and you guys, you mentioned you get the servers at Google. This is changing not just the customers opportunity, but your ability to service them. You got a white-glove service, I'm sure there's a ton more head room. Where do you guys see the Cloud going next? Obviously it's not going away, and the on premise isn't going away. But certainly, the importance of the Cloud should not be understated. That's what I'm hearing clearly. You see Amazon, Azure, Google, all big names with Informatica. But with respect to you guys, as you guys go out and do your services. This is good for business. For you guys, helping customers. >> Yeah absolutely, I think there's value for us, there's value for our clients. You know, it's not just the apps that are kind of going to the Cloud, right? I mean you see all data platforms that are going to the Cloud. For example, Cloudera. They just launched CDP. Being GA by July- August. You know, Snowflake's on the Cloud doing great, getting good traction in the market. So eventually what were seeing is, whether it's business applications or data platforms, they're all moving to the Cloud. Now the key things to look out for in the future is, how do we help our clients navigate a multi Cloud environment, for example, because sooner or later, they wouldn't want to have all of their eggs invested in one basket, right? So, how do we help navigate that? How do we make that seamless to the business user? Those are the challenges that we're thinking about. >> What's interesting about Databricks and Snowflake, you mentioned them, is that it really is a tell sign that start-ups can break through and crack the enterprise with Cloud and the ecosystem. And you're starting to see companies that have a Sass-like mindset with technology. Coming into an enterprise marketed with these ecosystems, it's a tough crowd believe me, you know the enterprise. It's not easy to break into the enterprise, so for Databricks and Snowflake, that's a huge tell sign. What's your reaction to that because it's great for Informatica because it's validation for them, but also the start-ups are now growing very fast. I mean, I wouldn't call Snowflake 3 billion dollar start-up their unicorn but, times three. But it's a tell sign. It's just something new we haven't seen. We've seen Cloudera break in. They kind of ramped their way in there with a lot of raise and they had a big field sales force. But Data Bear and Snowflake, they don't have a huge set in the sales force. >> Yeah, I think it's all about clients and understanding, what is the true value that someone provides. Is it someone that we can rely on to keep our data safe? Do they have the capacity to scale? If you can crack those things, then you'll be in the market. >> Who are you attracting to the MDM on Google Cloud? What's the early data look like? You don't have to name names, but whats some of the huge cases that get the white glove service from Deloitte on the Google Cloud? Tell us about that. Give us more data on that. >> So we've just announced that, here at Informatica World, we've got about three to four mid to large enterprises. One large enterprise and about three mid-size companies that are interested in it. So we've been in talks with them in terms of- and that how we want to do it. We don't want to open the flood gates. We'd like to make sure it's all stable, you know, clients are happy and there's word of mouth around. >> I'm sure the end to end management piece of it, that's probably attractive. The end to end... >> Exactly. I mean, Deloitte's clearly the leader in the data analytics space, according to Gartner Reports. Informatica is the leader in their space. GCP has great growth plans, so the three of them coming together is going to be a winner. >> One of the most pressing challenges facing the technology industry is the skills gap and the difficulty in finding talent. Surveys show that I.T. managers can't find qualified candidates for open Cloud roles. What are Deloitte's thought on this and also, what are you doing as a company to address it? >> I mean, this is absolutely a good problem to have, for us. Right, which means that there is a demand. But unless we beat that demand, it's a problem. So we've been taking some creative ways, in terms of addressing that. An example would be our analytics foundry offering, where we provide a pod of people that go from data engineers you know, with Python and Sparks skills, to, you know, Java associates, to front end developers. So a whole stack of developers, a full stack, we provide that full pod so that they can go and address a particular business analytics problem or some kind of visualization issues, in terms of what they want to get from the data. So, we teach Leverate that pod, across multiple clients, I think that's been helping us. >> If you could get an automated, full time employee, that would be great. >> Yeah, and this digital FD concept is something that we'd be looking at, as well. >> I would like to add on that, as well. So, earlier- with the data disruption, Informatica's so busy and Informatica's so busy that Deloitte is so busy. Now, earlier we used plain Informatica folks and then, later on because of the Cloud disruption, so we are training them on the Cloud concepts. Now what the organizations have to think, or the universities to think is that having the curriculum, the Cloud concepts in their universities and their curriculum so that they get all their Cloud skills and after, once they have their Cloud skills, we can train them on the Informatica skills. And Informatica has full training on that. >> I think it's a great opportunity for you guys. We were talking with Sally Jenkins to the team earlier, and the CEO. I was saying that it reminds me of early days of VMware, with virtualization you saw the shift. Certainly the economics. You replaced servers, do a virtual change to the economics. With the data, although not directly, it's a similar concept where there's new operational opportunities, whether it's using leverage in Google Cloud for say, high-end, modern data warehousing to whatever. The community is going to respond. That's going to be a great ecosystem money making opportunity. The ability to add new services, give you guys more capabilities with customers to really move the needle on creating value. >> Yeah, and it's interesting you mention VMware because I actually helped, as VMware stood up there, VMCA, AW's and NSA's offerings on the Cloud. We actually helped them get ready for that GA and their data strategy, in terms of support, both for data and analytics friendliness. So we see a lot of such tech companies who are moving to a flexible consumption service. I mean, the challenges are different and we've got a whole practice around that flex consumption. >> I'm sure Informatica would love the VMware valuation. Maybe not worry for Dell technology. >> We all would love that. >> Rajeem, Abhiman, thank you so much for joining us on theCube today. >> Thank you very much. Good talking to you. >> I'm Rebecca Knight for John Furrier. We will have more from Informatica World tomorrow.

Published Date : May 22 2019

SUMMARY :

brought to you by Informatica. He is the Product Master at Deloitte. Thank you both so much for coming on theCUBE. It's always good to be back on theCUBE. Yeah, so interesting that you ask, They're beautiful. to navigate, and you know, I mean, the reality is there's a lot of fun out there, is that people don't realize that you also need What does it look like? and all of the transaction information, right, "Look, we can go into end to end all you want". So it's going to be an absolutely white-glove service just as a side note before you get there, They've been changing the game on that. and it can enrich the data, What does that mean? It's that from engagement, to the operation, And that's where the Cloud approach, you know, and you said that Deloitte recommends a hybrid approach think where you want to move your data bases. right, like GDPR, and where, you know, is clearly that the importance of the Cloud Now the key things to look out for in the future is, and crack the enterprise with Cloud and the ecosystem. Do they have the capacity to scale? What's the early data look like? We'd like to make sure it's all stable, you know, I'm sure the end to end management piece of it, the data analytics space, according to Gartner Reports. One of the most pressing challenges facing the I mean, this is absolutely a good problem to have, for us. If you could get an automated, full time employee, Yeah, and this digital FD concept is something that the Cloud concepts in their universities and their and the CEO. Yeah, and it's interesting you mention VMware because I'm sure Informatica would love the VMware valuation. thank you so much for joining us on theCube today. Thank you very much. I'm Rebecca Knight for John Furrier.

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Sally Jenkins, Informatica | Informatica World 2019


 

[Narrator] Live from Las Vegas! It's theCUBE covering Informatica World 2019. Brought to you by Informatica. >> Welcome back, everyone to theCUBE's live coverage of Informatica World, here in Las Vegas. I'm your host, Rebecca Knight, along with my co-host, John Furrier. We're joined by Sally Jenkins. She is the executive vice president and CMO here at Informatica. Thank you so much for coming on theCUBE, Sally. >> Oh you're welcome, thank you for having me. Its nice to see you all again. >> So congrats on a great show, we're going to get to the stats of the show, but the framework of Informatica World is built around these four customer journeys. Next Gen analytics, Cloud Hybrid, 360 engagement, Data Governance and Privacy. Can you tell our viewers a little bit about how this framework reflects what you're hearing from customers and their priorities >> Yes absolutely, Rebecca and yes, you got the right and in the right order, thank you. So, we started this journey with our customers and trying to understand how do they want to be spoken to. What business problems are they solving? And how do they categorize them, if you will. And so, we've been validating these are the right journeys with our customers over the past few years. So everything that you see here at Informatica World is centered around those journeys. The breakouts, our keynotes, all the signage here in our solutions expo. So, its all in validation of how our customers think, and those business problems they're solving. >> So the show, 2600 attendees from 44 countries, 1200 sessions. What's new, what's new and exciting. >> Oh, gosh, there's so many things that are new this year. And one other stat you forgot, 92 customers presenting in our Breakouts. So our customers love to hear from other customers. As to what journeys they're on, what problems their solving. Those are record numbers for us. Record number of partners sponsoring. We've got AWS, we've got Google, we've got Microsoft, we've got the up and comers, that we're calling in the Cloud and AI Innovation zone. So people like DataBricks and Snowflake. We wanted to highlight these up and comer partners, what we call our ecosystem partners. Along with the big guys. You know, we're the Switzerland of data. We play with everybody. We play nicely with everybody. A lot of new things there. A few other things that are new, direct feedback from our customers last year. They said we want you to tell us which breakouts we should go to. Or what work shops should we attend. So we rolled out two things this year. One's called the Intelligent Scheduler. That's where we ask customers what journey are they on. What do they want to learn about. And then we make a smart recommendation to them about what their agenda should look like while they're here. >> You're using the data. >> Yes, AI, we're involving AI, and making the recommendations out to our customers. In addition, our customers said we want to connect with other customers that are like us, on their journeys, so we can learn from them. So we launched we called the Intelligent Connect and again this is part of our app. Which, our app's not new, but what we've done with our app this year is new. We've added gamification, in fact as part of the AI and Cloud Innovation zone, we are asking our customers and all of our attendees to vote on who they think is the one with the best innovation. They're using our app to use voting. They can win things, so there's lots of gaming. There's social that's involved in that, so the app's new. We're taking adavantage of day four. We usually end around lunchtime on day four, this year we're going all in, all day workshops, so that our practitioners can actually roll up their sleeves and get started working with our software. And our ecosystem partners are also leading a lot of those workshops. So a lot that's new this year. And as I mentioned, the Cloud and AI Innovation zone, that's new it's like a booth within a booth here on the solutions expo floor. So this is the year of new, for sure. >> You know one of the things that's been impressive, I was talking with Anil and also Bruce Chizen, who is a board member, The bets you guys have made is impressive. You look back, and this our tenth year in theCUBE, so we go to a lot of events, 100s events in a year, over 100 events over 10 years. We've seen this story with you guys, this is now our fourth year doing theCUBE here. And the story has not changed, its been early moves, big bets. Cloud, early. Going private to see this next big wave. AI, early before everyone else. This is really kind of showing, and I think the ecosystem part is on stage with Databricks, with Snowflake. Really kind of point to a new cast of characters in the ecosystem. >> That's right. >> You're seeing not just the classic enterprise, 'cause you guys have great big, large enterprises that you do business with. That want to be SAS like, they want the agility, they want all those great things but now you have Cloud. The markets seems to have changed. This is an ecosystem opportunity. >> That's right. >> Can you share what's new? Because you see Amazon, Google and Azure, at the cloud, you got On-Premise, you now Edge and IoT, everything's happening with data. Hard, complex, what's new, what's the ecosystem benefit? Can you just share some color commentary around how you guys view that as a company. >> Yeah, thanks, John, and that's a good question. I'm glad you're pointing out that our whole go to market motion is evolving. It's not changing it's evolving because we want to work with our customers in whatever environment they want to work in. So if they're working in a cloud environment, we want to make sure we're there with our cloud ecosystem partners. And it doesn't matter who, cause like I said, we work with everybody, we work nicely with everybody. So we are tying in our cloud ecosystem partners as it makes sense based on what our customer needs are. As well as our GSI partners. So we've got Accentra's here. They brought 35 people to Informatica World this year. We play nicely with Accentra, Deloitte, Cognizant, Capgemini so we really are wanting to make sure that we're doing what makes sense with our customer and working with those partners that our customers want to work with. >> Well I think one of the observations we've made on theCUBE and we said in our opening editorial segment this morning, and we're asking the question about the skill gaps, which we'll get into with you in second, but these big partners from the Global System Integraters to even indirect channel partners, whether they're software developers and or channel partners. They all are now enabled and are mandated to create value. >> Yes, that's right. >> And if they can't get to the value, those projects aren't going to get funded and they're not going to get renewed And so we've seen with the Hadoop cycle of just standing up infrastructure for infrastructure sake isn't going to fly. You got to get to the value. And data, the business that you're in, is the heart of it. >> Well, data's at the heart of it. That's why we're sitting at a really nice sweet spot, because data will always be relevant. And the theme of the conference here is data needs AI and AI needs data. So we're always going to be around. But like I said, I feel like we're sitting right in the middle of it. And we're helping our customers solve really complex problems. And again, like I said if we need to pull in a GSI partner for implementation, we'll do that we've got close to 400,000 people around the world, trained on how to use Informatica solutions. So we're poised and we are ready to go. >> We were talking before we came on camera. We were sitting there catching up, Sally. And I always make these weird metaphors and references, but I think you guys are in an enabling business. It reminds me of VMware, when virtualization came in. Because what that did was, it changed the game on what servers were from a physical footprint, but also changed the economics and change the development landscape. This seems to be the same kind of pattern we're seeing in data where you guys are providing an operational model with technical capabilities. Ecosystem lift, different economics. So kind of similar, and VMware had a good run. >> We'll take that analogy, John, thank you. >> What's your reaction? Do you see it that way? >> Yeah I do, and it all comes back to the journeys that we talk about right. Because our customers, they're never on just one journey. Most of them are on multiple journeys, that they are deploying at the same time. And so as they uncover insights around one journey, it could lead them to the next. So it really comes back to that and data is at the center of all that. >> I want to ask about the skills gap. And this is a problem that the technology industry is facing on a lot of different levels I want to hear about Informatica's thoughts on this. And what you're doing to tackle this problem. And also what kinds of initiatives you're starting around this. >> Well, I'm glad you asked because it's actually top of mind for us. So Informatica is taking a stance in managing the future, so that we can get rid of the skills gap in the future. And last year we launched a program we call the Next 25. That's where we are investing in middle school aged students for the next seven years. Its starts in 6th grade and takes them all the way through high school. They are part of a STEM program, in fact we partnered with Akash middle school here in Las Vegas. Cause we wanted to give back to the local communities since we spend so much time here. And so these kids who are part of the STEM program take part in what we call the Next 25. Where we help them understand beyond academics what they need to learn about in order to be ready for college. Whether that's social skills, or teamwork, or just how do we help them build the self confidence, so it goes beyond the academics. But one of the things that we're talking about tomorrow, is what's next as part of STEM. Cause we all know they're very good at STEM. And so we've engaged with one of the professors at UNLV to talk about what does she see as a gap when she sees middle school students and high school students coming to college and so that's where she recognizes that coding is so important. So we've got a big announcement that we're making tomorrow for the Next 25 kids around coding. >> Its interesting, cause we could talk about this all day, cause my daughter just graduated from Cal, so its fresh in my mind, but I was pointed out at the graduation ceremony on Saturday that the first ever class at University of California Berkley, graduated a data science, they graduated their inaugural class. That goes to show you how early it is. The other thing we're hearing also on these interviews as well as others, that the aperture or the surface area for opportunities isn't just technical. >> Right >> You could be pre med and study machine learning and computer science. There's so much more to it. What do you see just anecdotally or from a personal standpoint and professional, key skills that you think people should hone in on? What dials should they turn? More math, more coding, more cognitive, more social emotional, What do you see as skills they can tailor up for their-- >> Well so let's just start with the data scientist. We know LinkedIn has identified that there are 150,000 job openings just for data scientist in the US alone. So what's more interesting than that, is four times that are available for data engineers. And for the first time ever, data engineers' starting salaries are paying more than starting salaries on Wall Street. So, there's a huge opportunity, just in the data engineering area and the data scientist area. Now you can take that any which way you want. I'm in marketing and we use data all day long to make decisions. You don't have to be, you don't have to go down the engineering path. But you definitely have to have a good understanding of data and how data drives your next decisions, no matter what field you're in. >> And its also those others skills that you were talking about, particularly with those middle school kids, it is the collaboration and the team work and all of those too. >> It does, again, it goes beyond academics. These kids are brilliant. Most of them are 7th or 8th grade. But nothing holds them back, and that's exactly what we're trying to inspire within. So we have them solving big global problems. And you'll hear as they talk about how they're approaching this. They work in teams of five. And they realize to solve huge problems they need to start small and local. So some of these big global problems they're working on, like eradicating poverty, they're starting at the local shelters here in Las Vegas to see how they can start small and make a difference. And this is all on their own, I have folks on my team who are junior genius counselors with them, but that is really to foster some of the conversations. All the new ideas are coming directly from the kids. >> My final question is obviously for the folks who couldn't make it here, watching, know you guys, what's the theme of the show because the news right out of the gate is obviously the big cloud players. That's the key. And the new breed of partners, Snowflake, Databricks as an example. Hallway conversations that I'm hearing, can kind of be geeky and customer focused around "where do I store my data?" so you're seeing a range of conversations. What is the theme this year? What's different this year, or what more the same? Where are you doubling down? What's going on here for the show? What's the main content? >> Well so this is our 20th Informatica World if you can believe that. We've been around for 26 years, but this is our 20th Informatica World. And several years ago we started with the disruptive power of data. Then last year we talked about how we help our customers disrupt intelligently. And this year the theme is around ClAIrity Unleashed. You can tell the theme has been that we've been talking about for the past three years is all underpinned with AI. So it is all about how AI needs data and data needs AI. And how we help bring clarity to our customer's problems through data. >> And a play on words, ClAIr, your AI to clarity. >> Exactly, AI is at the center of our Intelligent data platform. So it is a play on AI but that is where ClAIrity Unleashed comes from. >> Terrific, thank you so much for coming on theCube, Sally. Its great having you. >> Great, thanks Rebecca. Thanks, John. >> Thank you. >> Nice to see you all. >> I'm Rebecca Knight for John Furrier. We will have more from Informatica World, stay tuned. (upbeat pop outro)

Published Date : May 22 2019

SUMMARY :

Brought to you by Informatica. She is the executive vice president Its nice to see you all again. but the framework of Informatica World is built around And how do they categorize them, if you will. So the show, 2600 attendees They said we want you to tell us and making the recommendations out to our customers. We've seen this story with you guys, they want all those great things but now you have Cloud. at the cloud, you got On-Premise, you now Edge and IoT, that we're doing what makes sense with our customer which we'll get into with you in second, And if they can't get to the value, And the theme of the conference here is data needs AI and change the development landscape. to the journeys that we talk about right. And what you're doing to tackle this problem. And so we've engaged with one of the professors at UNLV That goes to show you how early it is. key skills that you think people should hone in on? And for the first time ever, data engineers' it is the collaboration and the team work And they realize to solve huge problems And the new breed of partners, And how we help bring clarity Exactly, AI is at the center Terrific, thank you so much I'm Rebecca Knight for John Furrier.

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Sanjeev Vohra, Accenture | Informatica World 2019


 

>> Live from Las Vegas. It's theCUBE. Covering Informatica World 2019. Brought to you by Informatica. >> Welcome back everyone to theCUBE's live coverage of Informatica World 2019. I'm your host, Rebecca Knight. We are joined by Sanjeev Vhora. He is the group technology officer and global data business lead at Accenture. Thank you so much for coming on theCUBE. >> Thanks. Thanks for having me here. >> We're hearing so much about AI lead data intelligence, and the other buzz word of course, that we hear so much of, is digital transformation. I'd love to hear your thoughts about data first approach to digital transformation. First of all, what does that mean? >> I think what we are seeing is that, if you... I think we do see that we are getting into a post digital era. Which means that in the last seven years, most bigger companies and businesses have invested in building a better customer engagement. What they did was they created properties, like portals, mobile applications, you name it, to just get better sense and touch their customers better than they were touching earlier. That was a whole investment that went in the last six, seven years. What they feel is that what's next. You do that, but does it really translate into revenue growth? Is it really translating into the experience in a sustained basis? Not one time, but on sustained basis. Every time when you touch a customer, they feel the same passion towards you. They feel that they are still engaged with you, and they want to come again to you for whatever your offering, your services or your goods. They felt that that's not actually happening. The reason why it's not happening is because the underlying data is not complete or comprehensive enough, or not accurate enough, for giving that experience. That realization is seeping up right now. They are asking for ensuring instead of looking at a use-case base approach of solving one problem for one business or one geography, is there a way to do it enterprise-wide? That a (mumbles). Point which is coming out is that they looked at that technology process that's old tradition model of looking at new businesses. Technology people processes and those three. But now they're looking to fourth element, which is foundation-call data. That's what we are calling data-first approach. You have to look at data as well, while looking at reforming your business services, and offers to the client. >> I want to touch on something you said earlier, and that is to make the customer feel passionate about interacting with you. I mean that's such a loaded, and almost romantic word to describe a customer interacting with a company. Why is it that companies are trying invoke passion, and insight passion, inspire passion? >> I think it's a way to differentiate yourself from the competition, so I think that's what in my view the businesses are doing right. Let me give an example to you to make it real, it may address your first question as well to some extent. We are working with a cruise company, one of the largest cruise companies North America based. They obviously are trying to make sure the experience of the customer is much better than had earlier. Which can resinate to a much higher revenue for them obviously, and inquisition of more customers. The friends of friends, friends of customers if you may. They had done a great job creating that digital property, and the transformation of the program. But they also realize that they are now, they realize that they don't really have a sense of who's the customer? Now that's a good question, after all this investment you still don't know who's the customer. That's where they came and talked about can I get a single view of my customer? The reason why they don't have a single view of customer is because they actually don't own all their individual customers. They only own their own individual customers, but they also work with their partners. As you can see Experian and others actually own that same customer. So they are not able to have a sense of that customer, their habits, and their behavior in one single place. They can really provide their accommodations, saying... well guest, if you're going to Italy we can probably help you this summer. >> So yes, exactly that's what I want to know; Is what, if you do have a sense of who your customer is, and that is everything from their basic demographic information, to what they do on Sunday afternoon with their families. What kinds of things then can the cruise company do to make that customer more passionate toward the cruise. >> They can do a lot, but I can tell you another example of another cruise company. Was looking at customer files and they did a fantastic job, and I'm assuming that you may have also experienced yourself. This customer they had covered the single view of customer obviously, but what they did was use a lot of IoT or sensors in their ships. They actually transformed the entire ship. Like the entire ship has been transformed to understand the customer movement, and give that flawless and seamless (mumbles) to customers. Which can help them have a pretty great on their vessels if you may. That's what they, from the day that you order the tickets for this service... From that time onward they actually send you a (mumbles). That tracks you as a person moving into the ship, and they can offer much more seamless services, and also reduces a friction of the operations staff. The staff is not in a hurry and hassle. They're actually able to understand who's actually the customer, what they want, and they are able to provide that service. So that's how they're using that feature of knowing the customer, to better serve them; being a better engagement with them. Plus also eases the operational friction in their own staff. >> So the customer wins because they feel the company gets them, and knows them, and understands them; and then the company wins because they're able to make more money off that customer, because they already have predicted what that customer wants and needs at every moment. >> And they can do more with less. They can do more with less staff, less resources. >> So one of that we are also talking a lot about here on theCUBE it's the tenth anniversary of theCUBE. So we've had a lot of these conversations, is how data is becoming a C-suite discussion, and there's this growing need to appoint a chief data officer to drive data strategy. What do you see as the evolving role of the CDO, at your company; and then also at the companies that you work with? >> We see this is a very significant step in the future. There are a lot of predictions from (mumbles) An analyst saying that there will be more and more roles, like three-fourth of the companies would have a CDO (mumbles). But I think our point is likely, you know, to augment that point I think what we believe is that, we do believe in respective of who actually owns (mumbles) That a chief data officer or a CI, or a CO. They definitely need a person at the C-suite, not below C-suite. To have that discussion at the table, and show that their data strategy is attached to their business strategy, and that's not true in many cases right now. So the data is (mumbles) which is two levels down in (mumbles), and that's why it's not getting that attention as a corporate asset as a (mumbles) asset from where you can actually extract value that you're looking at right. That's what we see; so we see a very broadened role, we see who so is in that role, we think there are a few qualities that person needs to have. The first one the person has to have a seat at the table. The second, is that person should be able to understand business quite well. (mumbles) He or she should have an insider business innovation, and if the person is tech savy it's good to have, but it's not must to have. We do believe that person should be able to prepare a strategy, and the governance of data across his or her peers. So they know that what value they are able to get from that data, and how they can share it across their functions. That's where the value comes in. Plus, beyond that the last point would be making sure whatever they do, they do responsibly. Do they actually make things work; whether it's using A.I., whether it's using any machine learning or anything else they have. They make sure that it's responsible data, and make it secure for themselves, for their enterprise, and for their customer. >> Well that is certainly a theme that we're hearing a lot about at Infomatica world. Tell me about the relationship between Accenture and Informatica. >> It's quite good, it's been good for years. We have been working together for years. The last two years, or two in a half years I think it has really taken a different shape within the new companies, and that's largely because we have really gone into a strategic discussion with the companies, and seeing what is the future. I think one thing that they are doing very well with their leadership. Anil himself is CEO; and Amit, and Tracy, and everybody else. And with our leadership is that we do believe that we are on the surface of un-tapping the value, one. Second thing is I don't think that used cases will draw the benefit which large organizations are looking at. It has to be something done at enterprise level. So think about like I think there another talk in the morning about enterprise data catalog. Amit was talking about, You need that. You need that to not do one used case for one particular business, for one particular country, or one particular customer segment. We need to do that for entire businesses across the enterprise. That can only happen if you have a sense of data, and you know how to do it effectively at scale. That's what I think that people are looking. Companies are going to be looking at the solution base, and I think it's the right timing for having the discussion. >> And there are going to be learnings that you can derive from financial services, and apply to retail, and healthcare, and all sorts of (mumble). Is that what you're finding here at Informatica World? Are you having those in conversations to learn the best practices? >> Oh yeah, I think we have our customers here; Accenture, as we have our customers here. we're presenting in different session. We had (mumbles) present today morning at eleven a.m. about how master data management can actually help you drive a better strategy on transforming your operations system like ESPE. That was never talked earlier, two years back nobody talked about saying how can MDM help you have a better transformation of your ESPE systems. Well that's where we are going. We are saying that, okay you have a trandiction systems, but you also need a system of right governance. Because all of your data, customer data or other data maybe sitting in ESPE or maybe sitting in sales force. How would you connect the dots? You need something to connect that dot so you have a single source of truth, and make sure that you know your customer, or vendor, or location, or everything else in the right fashion. >> Know your customer. So another thing I want to ask you about is the skills gap. I know that workforce of the future is something that you've worked passionately on. Passion keeps coming up in our conversation. (laughs amusingly) At Accenture. Tell us your story first in terms how you came to terms with this skill gap, and what you did at Accenture to remedy it. >> So this is four years back, and we were looking at our tech strategy, and our strategy to (mumbles) our business going forward, or where do we invest? And we are a people centric company so we are 470,000 people, that's a lot of people. In my role, one of the thing in my role is to make sure that I look at all the investment we do on our people. As CDO of our technology business, I need to make sure that we are investing in the right places. So this came to me saying that okay, will we be relevant as 470,000 people ten years from now? That's the question right? Because of A.I., because machine in our name, because people plus machine. What happens to our work force? So that's what I was trying to solve. Instead he's saying, what do we do next, and that was the whole point about workforce of the future. We will work more closely with the machines, and how will that happen. So what skills we will need as humans to work with machines, and everything else. What's going to happen in terms of automation going forward. And plus new talent which is required for the future. So we worked hard on this we built a strategy on what we need, then we did a very simple thing, we actually went to a high speed excursion, and agile sprints. We get it the few of principles actually. I can say a couple of them to use to resinate. One is the principle saying there's only (mumbles) available in the market. So don't spend creating stuff, but spend learning stuff. The second thing the chains of (mumbles) are a vision of our people vision, employee vision. It used to be saying, That you need to preform and grow. Something like that, if you preform high in our company, you'll grow faster. We changed the saying to learn and grow. So we said learning is more fundamental because performance will become automatic when you learn more. What we did was we changed. We worked really hard on the cultural aspect. And one of the things (mumbles) used to always say in the past ten years back, you used to learn a day in a month. Well that may not be enough today. Just because (mumbles) and the change of technology is much faster. It's 10x speed. So you can learn at 10x level, that doesn't mean you need to be learning at deep level for ten things, that's going to be hard for humans to do that. But you can use some help. That's what we do a 2 pronged approach. One is what we call a (mumble) training. Which means we make you more aware of everything that's happening in the world, and we give you a chance to support people-- >> I mean how do you do that, I mean that's a tall order. >> So what I did was we went to the market, and we looked at a lot of platforms. Okay you need technology to do everything. You get it right. You will be sitting here talking (mumbles). Using right technologies, right? Maybe show that our what we're talking is for (mumbles) people to watch us right. But the same thing there when we were looking at all the platforms. I looked at all things and I felt everything was great. (mumbles) It was not something which is exponential So I had to build a platform off it all, so I spent 6 months writing a whole platform. It was a really smart team, and all the logic I used was build a platform which treats or ploy a human in the center of your (mumbles) design. So we made a very personalized platform, where it helps a person to get there, and attracts you to come back. So it's very user friendly, or a very exponential platform. We call it Accenture Future Talent Platform. We deployed it across our entire businesses, we have 70+ number of people who are already being certified to their platform. They feel goof that they've gone to the next stage of their career. And now we are actually using the same platform for our clients. So we are giving them platforms so clients can use that effectively. >> From what I am hearing from you, it's about having technology skills, know how, and expertise. But also having this mindset of learning, and a hungry for learning, and wanting to know more. How do you make sure that, that culture is cultivated in the right way? >> We did some of the campaigns, so a very simple principle that we use is that like you do a marketing campaign to attract a customer. Whether he is selling a (mumbles), or selling a cruise experience, or vacation, or whatever. Use a similar principles for our own employers, and use it as learning campaigns. So marketing campaigns are learning campaigns. So one of the campaigns that we ran was, How important was it for you to be learning fit? So just like we always measure ourselves on health everyday, instead you measure yourself in learning. So our app was actually given to everybody, so you can see whether you are learning enough or not. We're in the culture of seeing how I'm doing against my own goals, but how am I doing against Rebecca's goal. >> Gameafying it, making it a little more fun. Making it a little competition. >> We also did (mumbles) as well, Because we felt that people look at their own models and say, well this person is very sexist, why would I want to be that person. That's a normal human. That's what people see so we made sure that our leaders do what they are saying. And they can buckle it down, they should start learning faster itself, from top management perspective. So people see them learning, they would say, I want to be like him. So that means I need to have the same behavior as this person. >> No, those are critical people in companies. Well, Sanjeev thank you so much for coming on theCUBE. It's been a pleasure having you. >> Same here, it was nice talking to you. >> I'm Rebecca Knight. You are watching theCUBE Informatica World 2019. (funky techno music)

Published Date : May 21 2019

SUMMARY :

Brought to you by Informatica. He is the group technology officer Thanks for having me here. and the other buzz word of course, and they want to come again to you and that is to make the customer feel passionate Let me give an example to you to make it real, their basic demographic information, to what and give that flawless and seamless (mumbles) to customers. So the customer wins because they feel the company And they can do more with less. So one of that we are also talking that person needs to have. Tell me about the relationship You need that to not do one used case and apply to retail, and healthcare, and make sure that you know your customer, and what you did at Accenture to remedy it. and we give you a chance to support people-- I mean how do you do that, and all the logic I used was build a platform that culture is cultivated in the right way? that we use is that like you do Making it a little competition. So that means I need to have Well, Sanjeev thank you so much for coming You are watching theCUBE Informatica World 2019.

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Bruce Chizen, Informatica | Informatica World 2019


 

(funky music) >> Live from Las Vegas, it's theCUBE, covering Informatica World 2019. Brought to you by Informatica. >> Hey, welcome back everyone, this is theCUBE's live coverage here in Las Vegas for Informatica World 2019. I'm John Furrier, your host, with Rebecca Knight who's on the floor getting some data, getting some reports. She's my co-host here this week. Next guest is Bruce Chizen, board member of Informatica, OG, original gangster of the tech scene. Been there, done that. Welcome back to theCUBE, great to see you. >> Yeah, great to see you, John. >> Big alumni. I love having you on because you're kind of, you're a historian through experience, still active in the industry, obviously, Informatica. Four years private. >> Historian, that's scary. >> You've been around the block. You've seen more waves than I have, and that's a lot. But, you know, you've done a lot of things and you've seen the waves. You've run companies, you've been on boards. You've been on Informatica board. Four years private, a lot of great things can go on. Michael Dell proved that. He took Dell Computer, which is now Dell Technologies, he took it private, and I asked him. He wanted to retool and didn't want to do the shot clock of being a public company. Filing, and sour beans and all those regulations, 'cause he knew what was coming, the wave was coming. Informatica did the same thing, so I'm expecting an IPO, or MNA big deal happening. But four years, with great product people, you're on the board. Data, our original conversation four years ago on theCUBE, hasn't changed. >> No. It's the same wave, and now everyone's jumping on the wave. >> The good thing for Informatica is, as a private company, we got to do things that we could not have done as a public company. The level of investment we made in R&D, the transition from perpetual, or on-premise, to subscription. The investment in the sales organization. Couldn't have done that as a public company 'cause the shareholders tend to be too short term focused. >> And also I will add, just to get your reaction to, is that, my observation, looking at these situations when you have smart people, the board, like yourself, and the product team. Which I've been complimentary of Informatica's, as you know. Some other critical analysis, but that's different. But, great product engineering people. When you don't have the pressure of time, you could watch things gestate and when you're early, you have an advantage. Talk about that, because that's a strategic thing, most people aren't talking about, but you an early lead on data. You've had product engineering leadership, and you had time. >> It's not as easy as you make it sound. Keep in mind, Informatica is owned by financial sponsors. Private equity. >> Yeah, there's some pressure. >> CPP. And it's up to people like myself on the board, the other independent board member, the management team, to continue to remind the investors that if we make early investments and they pay off the company will be worth more and they'll ultimately make more money and their partners will make more money. >> I made it sound like you're on the beach drinking wine. >> A great example is what Informatica did with the data catalog. That was an early investment. No one really knew whether it would pan out. Sounded good, but it required a significant investment, that came out of the pockets of our investors and we were able to convince them to do that. Another great example is CLAIRE. You know, AI is hot. Well had we not invested in CLAIRE, three, three and a half years ago, CLAIRE would not be in existence today. Couldn't have done that as a public company. >> And it gives you a little bit of a lead, again, there's just no shot clock on public. But yeah, the private executives, they're not going to let you sit around and hit the beach and clip coupons. You got to work hard. But I got to ask >> The other thing you've seen the company has gone from a great point product company, great products, to really developing a platform, and architecting a platform. Which requires a significant amount of engineering. >> I was going to ask you about that, I'm glad you jumped the gun on that. Platform is the key. Speaking of platforms, I was just at Adobe, a company you're very familiar with, they're rolling out a new platform. Platforms are now back in vogue but it's not the old way. The old way was build a platform, have a competitive advantage, lock in your nested solution in imitability. Now it's platform open, different twist. How is that different? 'Cause you've seen the platform where you got to own it, barest entry, proprietary technology, to platform that's open extensible. >> Yeah, customers have gotten smart. No customer wants to be held hostage to one individual platform. SAP being a great example. Microsoft Windows being another example. They want to make sure that if they choose one platform, they could easily migrate to another. It's one of the reasons why Informatica is in such a sweet spot, because we allow our customers to choose which Cloud infrastructure providers they want to put their workloads on. And they can use multiple Cloud infrastructure. >> I got to ask about the competition now. Not competition but co-opetition, just marketplace in general. Everybody's jumping on the same wave that you guys have been on. You go to YouTube.com/Siliconangle look up Informatica videos I've done here with the team and you four years ago. Look up some of the things we were talking about, not a lot of many people talk about data driven, hardcore analytics, next-gen. These are the kind of topics that in AI machine learning, now everyone's talking about them. What's different about Informatica as the noise level increases around some of these things? Certainly, it's pretty obvious AI is going to be hot. Multi-generational Cloud, multi-generational things can happen. Operations, AI automation. >> Yeah. >> But what's different about Informatica? What should people know about Informatica that might be unique that you can lend some insight into? >> So when I think about the competition, or the co-opetition, I put those competitors in two buckets. There's a whole slew of smaller players that have some really good point products. Fortunately for Informatica, they don't have the scale to compete. And when I say scale to compete, not just on the go to market side, but they can't afford to invest two hundred million dollars a year in research and development building a complete platform. So, even though they're kind of ankle biters and occasionally I feel like the company has to slap them around, and they're annoyances, I don't think they're a big threat. The Cloud infrastructure players, the platform guys, Google, AWS, Azure, will continue to provide data tools that are developed for their stack. They will do some things that will be good enough. The good news is Informatica does great as it relates to enterprise Cloud management. So, if an enterprise really cares about their data, and they really care about having choice in the future, and they don't want to be held hostage to any one platform, Informatica is the only game in town. >> You're one of the best at doing theCUBE. This is our tenth year, and I remember telling some NetApp people because they invested in Cloud early, too, they don't get the credit. This is another example of Informatica invested early on in Cloud. I talked to Emmett and Anil years ago, they were well down that Cloud path. So Johnny-come-lately's going to jump on the Cloud 'cause there's an advantage so props to Informatica. >> And plus it's not Cloud only. Most of the large enterprises are hybrid, they will be hybrid for many years to come. In fact, if you look at workloads today, they majority of the workloads are still on-premise. >> Scales come up a lot. You know my commentary and theCUBE, everyone who watches me knows I like to rap about I was the first to call Amazon the trillion dollar opportunity because of the scale. Scale is the new competitive advantage, I've said that. I've said open is the new lock in. Value is the new lock in is what I said. So now you've got scales. The question is how does a startup compete if scale is table stakes? Is it race for funding? Snowflakes got to three billion dollar evaluation. Are they worth three billion? We're going to analyze that in theCUBE later. But they raise almost a billion dollars in cash. Do you scale up with cash and grow? >> Great technology. It starts out with really great technology. An organization like Snowflake, great technology. Look at Databricks, great technology. So, I look at the great new startups, what makes them great is that they have an innovative technological solution that's hard to replicate. Then they get the funding, and they're able to scale. That's what it takes to be a startup. >> And that's almost the OG, original gangster, Vectra Capital model. >> That's correct. >> Agile, iterate your way to success. No craft, no scale. Just speed. Is the world going back to the old formula? >> It's going back to innovation. To technical innovation. Especially given that you have so many scale players. You can no longer just come in there as a startup. Money alone is not going to enable you to be successful. >> All right I want you to pay it forward for all the young people graduating. I just was at my daughter's Cal, Berkeley graduation yesterday. Although she wasn't in this class. Cal just graduated their inaugural first-generation class of data science. Databricks was involved in that, they donated a lot of software. They're very Cal oriented. People who graduate high school, elementary school, this is a new field. Not enough jobs. Berkeley, a leading institution, first class ever in data science. What skill gaps are out there that need to be filled that people could learn now to get ahead and get an advantage in the workforce? >> My view, John, it starts in middle school with math. If we could help our kids who are in middle school to get through algebra, studies have shown they will move on to undergrad and then many of them will move to graduate work. We've got to start early. Yeah, there's some simple fixes. Help people become coders, help people do other things. But the reality is >> If you can't get the algebra done you're not going to code. >> We have to solve the longer term problems. So when I think about jobs of the future, we've got to create people who are creative, but at the same time understand the basics. >> Math, stats, great stuff. Final question. Are you going to run a company again soon? >> So I get that question quite often. First of all, I love doing what I do today, which is kind of a lot of little stuff. I do miss running a company. But, as I've told a whole bunch of people, I have no desire to ever report to a board again. So unless I own 51% of that company, I will not be running a company. >> Well now you know the deal terms, anyone who's watching for an investment from Bruce partnering with them. Great stuff. What's missing? What's around the corner? What are people missing in the news these days in the trends? What's coming that's exciting that nobody's talking about? >> I think what's happening, and this happens each wave, there's been so much excitement about the movement from On-Premises to Cloud, about AI and machine learning, I don't think people really appreciate how early it is. That we're this much in to it and we've got a long ways to go. And the old workflows that are on-premise, the amount of advancement in artificial intelligence and machine learning has so far to go, that people need to be patient and continue to invest aggressively in what's going to transpire ten years from now, not six months from now. And then you add things like 5G, faster speed WiFi, that also is going to have this huge impact. >> Great insight, Bruce. Thanks for sharing that insight. Get the kids learning math in middle school, gateway to coding, gateway to graduate work. Next ten waves, lot of waves coming. Bruce, thanks for sharing the insight. Good to see you again. >> Thanks, John. It's a pleasure. >> CUBE coverage here in Informatica World 2019. I'm John Furrier with theCUBE. Thanks for watching. We'll be back with more after this short break. (funky music)

Published Date : May 21 2019

SUMMARY :

Brought to you by Informatica. Welcome back to theCUBE, great to see you. I love having you on because you're kind of, You've been around the block. 'cause the shareholders tend to be too short term focused. and the product team. It's not as easy as you make it sound. the company will be worth more that came out of the pockets of our investors they're not going to let you sit around to really developing a platform, but it's not the old way. they could easily migrate to another. I got to ask about the competition now. not just on the go to market side, I talked to Emmett and Anil years ago, Most of the large enterprises are hybrid, Value is the new lock in is what I said. Then they get the funding, and they're able to scale. And that's almost the OG, original gangster, Is the world going back to the old formula? Money alone is not going to enable you to be successful. and get an advantage in the workforce? We've got to start early. If you can't get the algebra done We have to solve the longer term problems. Are you going to run a company again soon? I have no desire to ever report to a board again. What are people missing in the news these days and machine learning has so far to go, Good to see you again. It's a pleasure. I'm John Furrier with theCUBE.

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Day 1 Keynote Analysis | Informatica World 2019


 

>> Live from Las Vegas, it's theCUBE covering Informatica World 2019. Brought to you by Informatica. >> Welcome everyone, you are watching theCUBE. We are kicking off a two-day event here at Informatica World 2019 in Las Vegas. I'm your host, and I'm co-hosting along with John Furrier. It's great to have you. Great to be here. >> Great to see you again. >> So, Informatica is really sitting in the sweet spot of a fast-growing area of technology, cloud and big data. I want to ask you a big question. Where is the market? What do you see happening in this sweet spot area? >> Well we're here in Informatica World. I think it's our fourth Cube coverage. We've been following these guys since they've gone private two years ago in depth. Interesting changeover. They went private just like Michael Dell did with Dell Technologies. And then they went public in great performance. We said at that time, if they can go private with the product skills that they have in their senior leadership, they could do well. And they've been on the same trend line, which has been really positive data. Now data is the hottest thing on the planet. This is the theme of the industry. Data is everything. Machine learning needs data. Data feeds machine learning. Machine learning feeds AI. This is a core innovator. Now the challenge is on the enterprise side is that data is structured. It's in all these different databases. So in an enterprise, data's kind of has all these legacy structures and legacy systems. And the cloud for instance. Cloud is where SaaS wins. And SaaS winners like Zoom Communications, Air BNB, you name all those successful cloud data companies. Data's at the heart of their value proposition. And data is unencumbered. There's no restrictions. They use data, data as analysis. They look at customer behavior, AB testing. So data is the heart of innovation. This is Informatica's plan here. CLAIRE is their AI product. Their theme is kind of clever. CLAIRE starts here. And this is really the focus for Informatica. Their opportunity is to be that independent vendor supplier, the Switzerland as it has been called, the neutral third party to bring data together On Premise and Cloud. That's what they're saying. That's their opportunity. The challenges are high. The data business is being regulated. We talk about it last time. You know, privacy, GDPR one-year anniversary, Microsoft's calling for more privacy. As more regulation comes in, that puts more restrictions on data. That requires more software. That creates overhead. Overhead is not good for SaaS business models. And that is where the conflict is. This is the opportunity, and if they can overcome that as a supplier, then they can do well. And data growth is just massive. Cloud, IoT Edge, you name it. Data is the center of the value proposition. >> Well, and we're going to have a lot of great guests on the program this week, in particular we're going to have Sally Jenkins talking about these four customer journeys that the customers are going on. And in fact data governance and privacy is one of the big tenants. So, they are making, they are saying this is our wheelhouse. We can do this. We can help you do this. >> Well, the thing is we're going to ask every guest the question of the week is What's the skill gaps? Because digital transformation although very relevant is only as good as the people and the culture that's behind it. And that's a theme that we hear all throughout our different CUBE events. If people have the culture for it, they could do it. DevOps is another word that has been kicked around. But ultimately if you don't have the people and just machines, it's really going to be a tough balance to strike. You need the machines, you need the data, you need the people. And this is where the challenge is in the industry. I think the skill gaps is a huge problem for digital transformation. It's to me the big blocker in seeing innovation accelerate. So customers are now having that journey. They're starting, they really think about how to architect their enterprise with an On Premise, with a Legacy and Cloud Native with full SaaS. And the companies that can get to a SaaS business model, managing the On-Premise's legacy will have a winning shot at taking new market share or top one down incumbents in leadership positions. >> I'm really excited about this idea. Asking people about the skill gap and where the next generation of jobs are going to be in big data. I saw a statistic, a survey from Google, 94% of IT managers can't find qualified candidates for open Cloud roles. That is-that's astonishing. I also saw an interesting quote from Tim Cook, who recently said that half of Apple's new hires are not going to have a college degree this year. He said when our own founder didn't have one. It kind of really shows you what you can do. >> It's really early. >> You might not need this degree. >> First of all, it's really, first of all I agree that degrees don't really matter. In some cases, old degrees might not apply to the new jobs. I'll give you an example. My daughter just graduated from Cal Berkeley this week. And they had the inaugural class of data, data science, data analytics. For the first time, first graduating class. That's a tell-sign that we're at the early, early stages. But data science can come from anyone. You could be, you know, anthropologist, you could be any any skill. You can solve a problem, you're good at math. You can see the big picture. You're seeing data science really becoming a career. And again, there's just not enough job openings. And data science isn't just for the data jockeys out there who just want to do data. There's cyber security, huge data-driven. Everything is data-driven. The big growth area in the enterprise is the IoT, the Edge. As devices come online for manufacturing to oil rigs to wind farms. The edge computing is a huge thing. And that's a data problem. Everything is a data problem. So this is where the industry is focused I think Informatica was really on it early. And now everyone's jumping in. You got Amazon, Google, Microsoft, the big cloud players, and you got all the existing incumbent enterprise suppliers all putting data at the center-value proposition. You know you got a lot of competition now for Informatica, and they have to make some good moves here. And what I'm going to be looking for here, Rebecca, is how they transform as a company. Because I think that they have to be an integration company. They want to be that Switzerland. They got to integrate to all the clouds. They got to integrate to all the different platforms and environments on the enterprise and create that one operating model. And this is something they say they want to do, and we're going to ask them. >> And you not only called them Switzerland, they've called themselves Switzerland. And so I think that they are. They do want that. They want that for themselves. They want they are having these partnerships with all of the major cloud providers. So, you said this is what you're going to be asking. This is what you're going to be looking for. What is it that you think will set them apart? >> I think ultimately I think Informatica's got a great management team when it comes to product and engineering. One of the things I've been impressed with is they get the product around data. The only thing I think that could be a headwind for them as a challenge is this regulatory environment. I brought that up earlier. I think this could be a challenge and an opportunity, and it could be the difference maker because there's no question that their value proposition or how they're dealing with data management, their deals we're going to hear about with the cloud and all of the new innovation they have with CLAIRE and AI. Certainly that's good. But if you don't have data-feeding machine learning, and the data's hard to get at, and it's regulated, you got clouds with geographies and countries have new regulations. This is a complicated problem. If they could create software to make that easier and create an abstraction layer and use the power of the cloud, I think they could have a winning formula. So to me, that's a killer opportunity. And then making data work for SaaS-oriented business models, On-Premise and in the cloud. >> I think you're absolutely right and we heard Anil Chakravarthy say this today. Data needs the machine learning an AI, AI machine learning need data. And any application of AI and machine learning is only as good as the data that's been collected. So, the other big challenge is what I think is going to be really exciting about for this show is seeing all of these use cases. In industry after industry we are seeing applications of AI and machine learning transforming business models and approaches and leadership and big ideas around these important game-changers in our industry. >> Yeah, one of the things that's interesting I had an interview with in the city of Howie Xu, who's formally VMWare engineer, entrepreneur, sold his company to Zscaler. He's an AI guy, and we talked about the SaaS business model. And one of the things that's key is if you don't have the data feeding the SaaS, it's not going to work, so to me if they could get that data back in to the system quicker with all that regulation, that's going to be a game changer. And I think they got to start thinking how they can show the customer proof points. That's going to be interesting when the customers start adapting in that scale. >> And as we've also said many times on theCUBE the governance is kind of a mess itself. I mean Washington doesn't quite know what to do with this and how to regulate it. How do you think that these technology companies should be working with Washington on this? >> Well that's a loaded question. First of all, I think the government is not the bellwether for technology innovation. In fact, I think innovation is stifled by too much regulation. There's got to have a balance there. One of the things that's positive is in the cyber-security area you see private, public partnerships go on where there's some joint sharing. I think cloud is going to be a catalyst. We're going to have the VP of marketing from Amazon web services on, I'm going to ask him that direct question. This is where the action is. So I think this notion of collaboration the enterprise and cloud players is going to be key because if you look at like just how search engines used to work back in the old days, if it was not encumbered by all this legacy infrastructure in the enterprise, it works great. The more you add complexity to things, the more you need software. The more you need software, you need horsepower to compute. You need more storage. So all these things are creating a different environment than it was just three years ago. So, you know can they adjust, can the industry shape itself out? I think the industry needs to lead here, not the government. >> What about the idea of Informatica working together with customers and making sure that they are in fact deriving value? Because I mean I think that's the other thing is that all of these companies know they need to have an AI strategy, they need to be using more machine learning. It's very complicated as you said. But then there's this question of am I really going to see a return of investment on this? >> Well, I think Informatica can do a good job working with cloud architecture and looking at because you got again IoT edge is coming around the corner. But if they can nail the architecture On-Premises and Cloud, that is a great start. The second thing that Informatica can help customers at, and this is a customer challenge, is where do you store the data? Because moving data around is very expensive. So this scenario is where you want it all on the cloud. This scenario is where you want it all On Premise. And this scenario is where you want it on both locations. And then with the edge, you want to move data I mean compute to where the data is. So, data becomes a very critical piece of the overall architecture and whoever can build this operating system's mindset will have a winning formula, and again being neutral is a critical strategy. And the more Informatica can help enterprise be more like consumer companies, the better. If you look at Slack for instance, it's an IPO candidate coming out very popular. It's just a chat kind of message board app. What made Slack successful is that they built connectors and APIs into all different tools. If Informatica could do that, that would be a winning formula because they want to be data brokering, they want to be data connecting, and they want to feed the applications and machine learning data. If they can't get data to the machine learning and AI, the AI will not be sufficient. And that will be a problem. >> Well, this is all the things we are going to be talking about over these next two days. John, I look forward to it. I'm Rebecca Knight, you are watching theCUBE. (lighthearted techno music)

Published Date : May 21 2019

SUMMARY :

Brought to you by Informatica. It's great to have you. So, Informatica is really sitting in the sweet spot This is the opportunity, and if they can overcome is one of the big tenants. And the companies that can get to a SaaS business model, about the skill gap and where the next generation And data science isn't just for the data jockeys What is it that you think will set them apart? and the data's hard to get at, and it's regulated, is only as good as the data that's been collected. And I think they got to start thinking the governance is kind of a mess itself. the enterprise and cloud players is going to be key they need to be using more machine learning. And this scenario is where you want it on both locations. I'm Rebecca Knight, you are watching theCUBE.

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Amit Walia, Informatica | CUBEConversations, May 2019


 

(funky guitar music) >> From our studios, in the heart of Silicon Valley, Palo Alto, California, This is theCUBE conversation. >> Everyone welcome to this CUBE conversation here in Palo Alto, California CUBE studios, I'm John Furrier, the host of theCUBE. Were with CUBE alumni, special guest Amit Walia, President of Products & Marketing at Informatica. Amit, it's great to see you. It's been a while. It's been a couple of months, how's things? >> Good to be back as always. >> Welcome back. Okay, Informatica worlds is coming up, we have a whole segment on that but we have been covering you guys for a long long time, data is at the center of the value proposition again and again, it's more amplified now, the fog is lifting. >> Sure. >> And the world is now seeing what we were talking about four years ago. (giggles) >> Yeah. >> With data, what's new? What's the big trends that going on that you guys are doubling down on? What's new, what's changed? Give us the update. >> Sure. I think we have been talking the last couple of years, I think your right, data has becoming more and more important. I think, three things we see a lot. One is obviously, you saw this whole world of digital transformation. I think that has de faintly has picked up so much steam now. I mean, every company is going digital and obviously that creates a whole new paradigm shift for companies to carry out almost recreate themselves, rebuild them, so data becomes the new definition. And that's what we call those things you saw at Infomatica even before data3.org, but data is the center of everything, right? And you see the volume of data growth, you know, the utilization of data to make decisions, whether it's, you know, decisions on the shop floor, decisions basically related to cyber security or whatever it is. And the key to what you see different now is the whole AI assisted data management. I mean the scale of complexity, the scale of growth, you know, multi-cloud, multi-platform, all the stuff that is in front of us, it's really difficult to run the old way of doing things, so that's why we see one thing that we see a whole lot is AI is becoming a lot more mainstream, still early days but it's assisting the whole ability for companies, what I call, exploit data to really become a lot more transformative. >> You have been on this for a while, again we can go back to theCUBE archives, we can almost pull out clips from two years ago, be relevant today, you know, the data control, understanding >> Yeah. >> Understanding where the data governance is-- >> Sure. >> That's always a foundational thing but you guys nailed the chat bots, you have been doing AI was previous announcements, this is putting a lot of pressure on you, the president of the products, you got to get this out there. >> What's new? What's happening inside Informatica? pedaling as fast as you can? What is some of the updates? >> No. >> Gives us the-- >> The best example always is like a duck, right? Your really swimming and feel things are calm at the top and then you are really paddling. No, I think it's great for us. I think, I look at AI's, AI is like, there is so much FUD [fear, uncertainty and doubt] around it and machine learning AI. We look at it as two different ways. One is how we leverage machine learning within our products to help our customers. Making it easy for them, like I said, so many different data types, think of IOT data, unstructured data, streaming data, how do you bring all that stuff together and marry it with your existing transactional data to make sense. So, we're leveraging a lot of machine learning to make the internal products a lot more easier to consume, a lot more smarter, a lot more richer. The second thing is that, we're what we call it our AI, CLAIRE, which we unveiled, if you remember, a couple of years ago at the Informatica World. How that then helps our customers make smarter decisions, you know, in data science and all of these data workbenches, you know, the old statistical models is only as good as they can ever be. So, we leveraging helping our customers see the value proposition of our AI, CLAIRE, then to what I make things that, you know, find patterns, you know, statistical models cannot. So, to me I look at both of those really, leveraging ML to shape our products, which is where we do a lot of innovation and then creating our AI, CLAIRE, to help customers to make smarter decisions, easier decisions, complex decisions, which I called the humans or statistical models, really cannot. >> Well this is the balance with machines and humans. >> Right. >> working together, you guys have nailed this before and I'm, I think this was two years ago. I started to hear the words, land, adopt, expand, form you guys, right? Which is, you got to get adoption. >> Right. >> And so, as you're iterating on this product focus, you got to getting working, making secure your products-- >> Big, big maniacal focus on that one. >> So, tell me what you have learned there because that's a hard thing. >> Right. >> You guy are doing well at it. You got to get adoption, which means you got to listen customers, you got to do the course correction. >> Yeah. >> what's the learnings coming out of that piece of that. >> That's actually such a good point. We've made such, we've always been a customer centric company but as you said, like, as whole world shifted towards a new subscription cloud model, we've really focused on helping our customers adopt our products and you know, in this new world, customers are struggling with new architectures and everything, so we doubled down on what we called customer success. Making sure we can help our customers adopt the products and by the way it's to our benefit. Our customers get value really quickly and of course we believe in what we call a customer for life. Our ability to then grow with our customers and help them deliver value becomes a lot better. So, we really focused, so, we have globally across the board customers, success managers, we really invest in our customers, the moment a customer buys a product from us, we directly engage with them to help them understand for this use case, how you implement the product. >> It's not just self service, that's one thing that I appreciate 'cause I know how hard it is to build products these days, especially with the velocity of change but it's also when you have a large scale data. >> Yeah. >> You need automation, you got to have machine learning, you got to have these disciplines. >> Sure. >> And this is both on your end and but also on the customer. >> Yes. >> Any on the updates on the CLAIRE and some customer learnings you're seeing that are turning into use cases or best practices, what are some of them? >> So many of them. So take a simple example, right? I mean, we think of, we take these things for granted, right? I mean, take note, we don't talk about IOB these days right? All these cell cells, we were streaming data, right? Or even robots on the shop floor. So much of that data has no schema, no structure, no definition, it's coming, right? Netflix data and for customers there is a lot of volume in it, a lot of it could be junk, right? So, how do you first take that volume of data? Create some structure to it for you to do analytics. You can only do analytics if you put some structure to it, right? So, first thing is I've leverage CLAIRE, we help our customers to create, what I call, schema and you can create some structure to it. Then what we do allow is basically CLAIRE through CLAIRE, it can naturally bring what we have the data quality on top of it, like how much of it is irrelevant, how much of it is noise, how much of it really makes sense, so, then, as you said it, signal from the noise We are helping our customers get signal from the noise of data. That's where it AI comes very handy because it's very manual, cumbersome, time consuming and sometimes very difficult to do. So, that's a area we have leveraged creating structure and data quality on top and finding rules that didn't naturally probably didn't exist, that you and me wouldn't be able to see. Machines are able to do it and to your point, our belief is, this is my 100% belief, we believe AI assisting the humans. We have given the value of CLAIRE to our users, so it complements you and that's where we are trying to help our users get more productive and deliver more value to you faster. >> Productivity is multifold, it's like, also, efficiency, people wasting time on project that can be automated, so you can focus that valuable resource somewhere else. >> Yeah. >> Okay, let's shift gears onto Informatica World coming up. Let's spend some time on that. What's the focus this year, the show, it's coming up, right around the corner, what's going to be the focus? What's going to be the agenda? What's on the plate? >> Give you a quick sense on how it's shape up, it's probably going to be our Informatica World. So, it's 20th year, again back in Waze, you know, we love Waze of course. We have obviously, a couple of days lined up over there, I know you guys will be there too. A great set of speakers. Obviously, we will have me on stage, speakers like, we'll have some, the CEO of Google Cloud, Thomas Kurian is going to be there, we'll have on the main stage with Anil, we'll have the CEO of Databricks, Ali, with me, we'll also have CMO of AWS, Ariel, there, then we have a couple of customers lined up, Simon from Credit Suisse, Daniel is the CDO of Nissan, we also have the Head of AI, Simon Guggenheimer from Microsoft as well as the Chief Product Officer of Tableau, Francois Ajenstat, so, we have a great line up of speakers, customers and some of our very very strategic partners with us. If you remember last year, We also had Scott Guthrie there main stage. 80 plus sessions, pretty much 90% lead by customers. We have 70 to 80 customers presenting. >> Technical sessions or going to be a Ctrack? >> Technical, business, we have all kinds of tracks, we have hands on labs, we have learnings, customers really want to learn our products, talk with the experts, some want to the product managers, some want to talk to the engineers, literally so many hands on labs, so, it's going to be a full blown couple of days for us. >> What's the pitch for someone watching that never been Informatica World? Why should they come for the show? >> I'll always tell them three things. Number one is that, it's a user conference for our customers to learn all things about data management and of course in that context they learn a lot about. So, they learn a lot about the industry. So, day one we kick it off by market perspectives. We are giving a sense on how the market is going, how everybody is stepping back from the day to and understanding, where are these digital transformation, AI, where is all the world of data going. We've got some great annalists coming, talkings, some customers talking, we are talking about futures over there. Then it is all about hands on learning, right?, learning about the product. Hearing from some of these experts, right?, from the industry experts as well as our customers, teaching what to do and what not to do and networking, it's always go to network, right, it's a great place for people to learn from each other. So, it's a great forum for all those three things but the theme this year is all about AI. I talked about CLAIRE, I'll in fact our tagline this year is, Clarity Unleashed. We really want, basically, AI has been developing over the last couple of years, it's becoming a lot more mainstream, for us in our offerings and this year we're really taking it mainstream, so, it's kind of like, unleashing it for everybody can genuinely use it, truly use it, for the day to day data management activities. >> Clarity is a great theme, I mean, it plays on CLAIRE but this is what we're starting to see some visiblility into some clear >> Yeah. >> Economic benefits, business benefits. >> Yep. >> Technical benefits, >> Yep. >> Kind of all starting to come in. How would you categorize those three areas because you know, generally that's the consensus these days that what was once a couple years ago was, like, foggy when you see, now you're starting to see that lift, you're seeing economic, business and technical benefits. >> To me it's all about economic and business. So, technology plays a role in driving value for the business, right, I'm a full believer in that, right, and if you think about some of the trends today, right, a billion users are coming into play that will be assisted by AI. Data is doubling every year, you know the volume of data, >> Yep. >> The amount of, and I always say business users today, I mean, I run a business, I want, I always say, tomorrow data, yesterday to make a decision today. It's just in time and that's where AI comes into play. So our goal is to help organizations transform themselves, truly be more productive, reduce operation cost, by the way governance and compliance, that's becoming such a mainstream topic. It's not just basically making analytical decisions. How do you make sure your data is safe and secure, you don't want to get basically get hit by all of these cyber attacks, they're all are coming after data. So, governance, compliance of data that's becoming very, so, those-- >> Again you guys are right on the data thing. >> Yeah. >> I want to get your reaction, you mentioned some stats. >> Sure. >> I've got some stats here. Data explosion, 15.3 zettabytes per year >> Yeah, in global traffic. >> Yeah. >> 500 million business data users and growing 20 billion in connected devices, one billion workers will be assisted by machine learning, so, thanks for plugging those stats but I want to get your reaction to some of these other points here. 80% of enterprises are looking at multicloud, their really evaluating where the data sits in that equation >> Sure. And the other thing is the responsibility and role of the Chief Data Officer >> Yes. >> These are new dynamics, I think you guys will be addressing that into the event. >> Absolutely, absolutely. >> Because organizational dynamics, skill gaps are issues but also you have multicloud. So your thoughts on those to. >> That's a big thing, look at, in the old world, John, Hidrantes is always still in large enterprises, right, and it's going to stay here. In fact I think it's not just cloud, think of it this way, on-premise is still here, it's not going a way. It's reducing in scope but then you have this multicloud world, SAS apps, PAS apps, infrastructure, if I'm a customer, I want to do all of it but the biggest problem is that my data is everywhere, how do I make sense of it and then how do I govern it, like my customer data is sitting somewhere in this SAS app, in that platform, on this on-prem application transaction app I'm running, how do I connect the three and how do I make sense it doesn't get, I can have a governance control around it. That's when data management becomes more important but more complex but that's why AI comes in to making it easier. What are the things we've seen a lot, as you touched upon, is the rise of CDO. In fact we have Daniel from Nissan, she is the CDO of Nissan North America, on main stage, talking about her role and how they have leveraged data to transform themselves. That is something we're seeing a lot more because you know, the role of the CDO is making sure that is not only a sense of governance and compliance, a sense of how do we even understand the value of data across an enterprise. Again, I see, one of the things we going to talk about is system thinking around data. We call it System Thinking 3.0, data is becoming a platform. See, there was OSA-D hardware layer whether it is server, or compute, we believe that data is becoming a platform in itself. Whether you think about it in terms of scale, in terms of governance, in terms of AI, in terms of privacy, you have to think of data as a platform. That's the other big thing. >> I think that is a very powerful statement and I like to get your thoughts, we had many conversations on camera, off camera, around product, Silicon Valley, Venture Capital, how can startups create value. On of the old antigens use to be, build a platform, that's your competitive strategy, you were a platform company and that was a strategic competitive advantage. >> Yes. >> That was unique to the company, they created enablement, Facebook is a great example. >> Yeah. >> They monetized all the data from the users, look where they are. >> Sure. >> If you think about platforms today. >> Sure. >> It seems to be table steaks, not as a competitive advantage but more of a foundational. >> Sure. >> Element of all businesses. >> Yeah. >> Not just startups and enterprises. This seems to be a common thread, do you agree with that, that platforms becoming table steaks, 'cause of if we have to think like systems people >> Mm-hmm. >> Whether it's an enterprise. >> Sure. >> Or a supplier, then holistically the platform becomes table steaks on premer or cloud. Your reaction to that. Do you agree? >> No, I think I agree. I'll say it slightly differently, yes. I think platform is a critical component for any enterprise when they think of their end to end technology strategy because you can't do piece meals otherwise you become a system integrator of your own, right? But it's no easy to be a platform player itself, right, because as a platform player, the responsibility of what you have to offer your customer becomes a lot bigger. So, we obviously has this intelligent data platform but the other thing is that the rule of the platform is different too. It has to be very modular and API driven. Nobody wants to buy a monolithic platform. I don't want to, as a enterprise, I don't buy all now, I'm going to implement five years of platform. You want it, it's going to be like a Lego block, okay you, it builds by itself. Not monolithic, very API driven, maybe microservices based and that's our belief that in the new world, yes, platform is very critical for to accelerate your transformational journeys or data driven transformational journeys but the platform better be API driven, microservices based, very nimble that is not a percussor to value creation but creates value as you go along. >> It's all, kind of up to, depends on the customer it could have a thin foundational data platform, from you guys for instance, then what you're saying, compose. >> Of different components. >> On whatever you need. >> For example you have data integration platform, you can do data quality on top, you can do master data management on top, you can provide governance, you can provide privacy, you can do cataloging, it all builds. >> Yeah. >> It's not like, oh my gosh, I have go do all these things over the course of five years, then I get value. You got to create value all along. >> Yeah. >> Today's customers want value like, in two months, three months, you don't want to wait for a year or two. >> This is the excatly the, I think, the operating system, systems mindset. >> Yes. >> You were referring too, this is kind of how enterprises are behaving now. There is the way you see on-premise, >> Yep. >> Thinking around data, cloud, multicloud emerging, it's a systems view distributed computing, with the right Lego blocks. >> That's what our belief is. That's what we heard from customers. See our, I spend most of my time talking to customers and are we trying to understand what customers want today and you know, some of this latent demands that they have, sometimes can't articulate, my job, I always end up on the road most of the time, just hearing customers, that's what they want. They want exactly to your point, a platform that builds, not monolithic, but they do want a platform. They do want to make it easy for them not to do everything piece meal. Every project is a data project. Whether it's a customer experience project, whether it's a governance project, whether it's nothing else but a analytical project, it's a data project. You don't repeat it every time. That's what they want. >> I know you got a hard stop but I want to get your thoughts on this because I have heard the word, workload, mentioned so many more times in the past year, if there was a tag cloud of all theCUBE conversations where the word workload was mentioned, it would be the biggest font. (laughs) >> Yes. >> Workload has been around for a while but now you are seeing more workloads coming on. >> Yeah. >> That's more important for data. >> Yes. >> Workloads being tied into data. >> Absolutely. >> And then sharing data across multiple workloads, that's a big focus, do you see that same thing? >> We absolutely see that and the unique thing we see also is that newer workloads are being created and the old workloads are not going away, which is where the hybrid becomes very important. See, we serve large enterprises and their goal is to have a hybrid. So, you know, I'm running a old transaction workload order here, I want to have a experimental workload, I want to start a new workload, I want all of them to talk to each other, I don't want them to become silos and that's when they look to us to say connect the dots for me, you can be in the cloud, as an example, our cloud platform, you know last time, we talked about a 5 trillion transactions a month, today is double that, eight to ten trillion transactions a month. Growing like crazy but our traditional workload is also still there so we connect the dots for our customers. >> Amit, thank you for coming on sharing your insights, obviously you guys are doing well. You've got 300,000 developers, billions in revenue, thanks for coming on, appreciate the insight and looking forward to your Informatica World. >> Thank you very much. >> Amit Walia here inside theCUBE, with theCUBE conversation, in Palo Alto, thanks for watching.

Published Date : May 10 2019

SUMMARY :

in the heart of Silicon Valley, I'm John Furrier, the host of theCUBE. but we have been covering you guys And the world is now seeing what we were talking about that you guys are doubling down on? And the key to what you see different now but you guys nailed the chat bots, then to what I make things that, you know, working together, you guys have nailed this before So, tell me what you have learned there which means you got to listen customers, and you know, in this new world, but it's also when you have a large scale data. You need automation, you got to have machine learning, and but also on the customer. and you can create some structure to it. so you can focus that valuable resource somewhere else. What's the focus this year, I know you guys will be there too. so, it's going to be a full blown couple of days for us. how everybody is stepping back from the day to because you know, generally that's the consensus and if you think about some of the trends today, right, How do you make sure your data is safe and secure, I've got some stats here. but I want to get your reaction and role of the Chief Data Officer I think you guys will be addressing that into the event. are issues but also you have multicloud. Again, I see, one of the things we going to talk about and I like to get your thoughts, they created enablement, Facebook is a great example. They monetized all the data from the users, It seems to be table steaks, do you agree with that, Do you agree? the responsibility of what you have to offer from you guys for instance, you can do master data management on top, over the course of five years, then I get value. three months, you don't want to wait for a year or two. This is the excatly the, I think, the operating system, There is the way you see on-premise, it's a systems view distributed computing, and you know, some of this latent demands that they have, I know you got a hard stop but now you are seeing more workloads coming on. and the unique thing we see also is that Amit, thank you for coming on sharing your insights, with theCUBE conversation, in Palo Alto,

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StrongbyScience Podcast | Ed Le Cara, Smart Tools Plus | Ep. 3


 

>> Produced from the Cube studios. This's strong by science, in depth conversations about science based training, sports performance and all things health and wellness. Here's your hose, Max Marzo. Thank you for being on two. Very, >> very excited about what we have going on for those of you not familiar with that Ella Keira, and I'm going to say his name incorrectly. Look here. Is that correct? Had >> the care is right. Very good. Yes. Also, >> I've practiced that about nineteen times. Oh, the other night, and I can't feel like I get it wrong and is one of the more well rounded individuals I've come across. His work is awesome. Initially learned quite a bit about him from Chase Phelps, who we had on earlier, and that came through Moore from blood flow restriction training. I've had the pleasure of reading up on quite a bit, and his background is more than unique. Well, around his understatement and really excited have on, I call him one of the most unique individuals people need to know about, especially in the sports science sylph sports science world. He really encompasses quite a bit of just about every domain you could think about. So add Thank you for being on here if you don't mind giving a little bit of background and a bio about yourself. >> Thanks so much. You know, not to. Not to warn anybody, really. But it kind of started as a front line medic in the Army. Really? You know, the emphasis back then was a get people back toe action as soon as possible. So that was my mindset. I spent about eight years in an emergency department learning and training through them. I undergo interviews and exercise physiology from University of California. Davis. I love exercise science. I love exercise physiology. Yeah, started doing athletic training because my junior year in college, I was a Division one wrestler. Tor my a c l p c l N L C E o my strength coach, chiropractor, athletic trainer all the above. Help me get back rustling within four months with a brace at a pretty high level of visual. On level on guy was like, Well, I don't want to go to med school, but what I want to do is help other people recover from injury and get back to the activities that they love. And so I was kind of investigating. Try to figure out what I wanted to do, Really want to be an athletic trainer? We didn't realize how much or how little money they make, um And so I was kind of investigating some other things. Checked out physical therapy, dentistry. But I really wanted to be in the locker room. I wanted to have my own practice. I wanted to be able to do what I wanted to do and not sit on protocols and things like that because I don't think that exists. And so I chose chiropractic school. I went to chiropractic school, learned my manual therapy, my manual techniques, diagnosis, loved it, was able to get patients off the street, didn't have tto live and die by insurance and referrals, was able only to open my own clinic. And and about four years in I realized that I didn't really know very much. I knew howto adjust people, and you had to do a little bit soft tissue. But not really. We weren't taught that I felt like my exercise background and really dropped off because I wasn't doing a lot of strength conditioning anymore. And so I went back and got a phD in sports medicine and athletic training. I had a really big goal of publishing and trying to contribute to the literature, but also understanding the literature and how it applies to the clinical science and clinical practice and try to bridge the gap really, between science and in the clinic and love treating patients. I do it every single day. A lot of people think I don't cause I write so much education, but, like I'm still in my clinic right now, twelve hours a day in the last three days, because it's what I love to dio on DH. Then just for kicks and giggles, I went out and got an MBA, too, so I worked in a lot of different environments. Va Medical System, twenty four hour Fitness Corporate I've consulted for a lot of companies like rock tape. It was their medical director. Fisma no trigger point performance. Have done some research for Sarah Gun kind of been able to do a lot with the phD, which I love, but really, my home base is in the clinic in the trenches, helping people get better. In fact, >> activity. That's awesome. Yeah, Tio coming from athletic training back on athlete. So I myself play I. Smit played small Division three basketball, and I'm a certified athletic trainer as well, and it's the initial love you kind of fall into being in that realm, and that's who you typically work with and then realizing that maybe the hours and the practice that they do isn't fit for you and finding ways you can really get a little more hands on work. I took the sports scientists route. It sounds like you're out has been just about everything and all the above. So it's great to hear that because having that well rounded profile, we weren't athlete. Now you've been in the medical side of the street condition inside even the business development side. You really see all domains from different angles. Now I know you are the educational director for smart tools with their blood flow restriction training chase. How younger? Very highly, uh, about your protocols. I've listened to some of them. If you don't mind diving into a little bit, what exactly is blood flow restriction training and what are the potential benefits of it? >> Yeah, you know it is about two thousand fourteen. I got approached by smart tools. They had developed the only FDA listed or at that point of FDA approved instrument assisted soft tissue mobilization tools other people like to call it, you know, basically grass in or whatever. Andi was really intrigued with what their philosophy wass, which was Hey, we want to make things in the US We want to create jobs in the U. S. And and we want to create the highest quality product that also is affordable for the small clinic. Whereas before the options Ray, you know, three thousand dollars here, two thousand dollars here on DH. So I wrote education for smart tools because of that, and because I just blot. I just believed so much in keeping things here in the U. S. And providing jobs and things locally. Um, so that's really where this all started. And in about two thousand fifteen, my buddy Skylar Richards up FC Dallas he has of the MLS. Yes, the the the lowest lost game days in the MLS. And yeah, I mean, when you think about that and how hard that is such a long season, it's such a grind is the longest season in professional sports. You think? Well, what is he doing there? I mean, I really respect his work up there. And so, like, you know, we were working on a project together and how I was fortunate enough to meet him. And I just really got to pick his brand on a lot of stuff and things I was doing in the clinic. And what could I do? Be doing better. And then one day it just goes, you know, have you seen this be afar stuff? And I'm like, No, I have no idea. It's your idea about it. And so, as usual at the science geek that I am, I went and I went to med sports discus. And I was like, Holy crap, man, I can't even I can't even understand how many articles are out there regarding this already. And this is back to you in two thousand fifteen, two thousand sixteen. I was so used to, you know, going and looking up kinesiology, tape research and being really bad. And you gotta kind of apply. You gotta apply a lot of these products to research. That's really not that strong. This was not the case. And so I brought it to neck the CEO of startles. And like, Dude, we've really got a look at this because really, there's only one option, and I saw the parallels between what was happening with Instrument assisted where there wasn't very many options, but they were very, very expensive and what we could do now with another thing that I thought was amazing. And it wasn't a passive modality because I was super excited about because, you know, I had to become a corrective exercise specialist because I knew I didn't have enough time with people to cause to strengthen hypertrophy. But be afar allows me to do that. And so that's really where I kind of switched. My mind went well, I really need to start investigating this and so to answer your question. VFR is the brief and in tremendous occlusion of arterial and venous blood flow, using a tourniquet while exercising at low intensities or even at rest. And so what that means is we basically use it a medical grade tourniquet and restrict the amount of oxygen or blood flow into a limb while it's exercising and totally including Venus, return back to the heart. And what this does is the way that explains my patients. Is it essentially tricks your brain into thinking you're doing high intensity exercise. But you're not and you're protecting tissue and you don't cause any muscle damage that you normally would with high intensity exercise or even low intensity exercise the failure. And so it works perfectly for those people that we can't compromise tissue like for me in a rehab center. >> Gotcha. Yeah, no, it's It's a super interesting area, and it's something that I have dove into not nearly as much as you have. But you can see the benefits really steaming back from its origins right when it was Katsu train in Japan, made for older adults who couldn't really exercise that needed a fine way to induce hypertrophy now being used to help expedite the healing process being used in season after ah, difficult gamed and prove healing, or whether it's not for whether or not it's used to actually substitute a workout. When travel becomes too demanding, toe actually load the system now with B f ar, Are you getting in regards to hypertrophy similar adaptations? Hypertrophy wise. If you were to do be a far with a low low, say, twenty percent of your one right max, compared to something moderately heavier, >> yeah, or exceeds in the time frame. You know, true hypertrophy takes according to the literature, depending on what reference you're looking at at the minimum, twelve weeks, but more likely sixteen weeks. And you've got to train at least sixty five percent. Or you've got to take low intensity loads to find his twenty to thirty five percent of one read max all the way to failure, which we know causes damage to the tissue be a farce. Starts to show hypertrophy changes that we two. So you know, my my best. My so I this It's kind of embarrassing, but it is what it is. But like, you know, I started learning mother our stuff. I'm a earlier Dr. Right? So I go right away and I go by the first product, I can. I have zero idea what I'm doing there. Zero like and a former Mr America and Mr Olympia Former Mr America champion and the one of the youngest Mr Olympia Tze Hor Olympia Mr Olympia ever compete. He competed and hey didn't stand But anyway so high level bodybuilder Okay, whatever you us. But he was definitely Mr America. He comes into my clinic when I was in Denver, It was probably a neighbour of you at the time, and he and he's like, Okay, I got this pain in my in my tryst up. It's been there for six months. I haven't been able to lift this heavy. My my arm isn't his biggest driving me crazy, right? The bodybuilder, of course, is driving him crazy, so I measure it. He's a half inch difference on his involves side versus on uninvolved side. I diagnosed him with Try some tendinitis at zero idea what I'm doing and be a far. But I said, Listen, I want you to use these cuffs. I got to go to Europe. I gotta go lecture in Europe for a couple weeks and I want you two, three times a week. I want you to do three exercise. I like to use the TRX suspension trainer. I've done a lot of work with them, and I really respect their product and I love it for re up. So I said, Listen, I want you three exercises on the suspension trainer I want to do is try to do a bicep. I want to do some, you know, compound exercise, and in that case I gave, Melo wrote, Come back in two weeks. He comes back in the clinic. I remember her is involved. Side was a quarter of an inch larger than his uninvolved type, and he's like, Do, That's two weeks. I'm like, Dude, that's two weeks And he's like, This is crazy and I go, Yeah, I agree. And since then, I've been, like, bought it like it's for hypertrophy. It is unbelievable. You get people that come in and I've had, you know, like after my injury in college rustling I my a c l I've torn it three times. Now, you know, my quad atrophy was bad. My calf was not the same size, literally. Symmetry occurs so quickly. When you start applying these principles, um, it just blows me away. >> So when you're using it, are using it more and isolated manner or are doing more compound exercises. For example, if you're doing a C l artifically assuming they're back too full function ish, Are you doing bodyweight squads or that starting off with the extensions? How do you kind of progress that up program? >> Yeah, it really just depends on where they're at. Like, you know, day with a C l's. You can pretty much start if there's no contraindications, you convey. Stay docks. Start day one. I'm right after surgery to try to prevent as much of that quad wasting that we get from re perfusion, injury and reactive oxygen species. All the other things that occur to literally day one. You can start and you'LL start isolated. You might start with an isometric. I really do like to do isometrics early on in my in my rehab. Um, and you can use the cops and you can You can fatigue out all the motor units if they're not quite air yet. Like, let's say, pre surgically, where they can't use the lamb, they're in a they're either bedridden or they're in a brace or they're a cast. You can use it with electric stim and or a Russian stem. And with that contraction, not only did you drive growth hormone, but you can also prevent atrophy by up to ninety, ninety five percent so you can start early early on, and I like to call it like phases of injury, right? Like pre surgical or pre injury, right at injury, you kind of get into the sub acute phase of inflammation. You kind of progressed isolated exercises and he goingto isolated in compound and you going to compound in any kind of move through the gamut. What's so cool about the afar is you're not having to reinvent the wheel like you use the same protocols, even use. I mean, really. I mean, if you're using lightweight with sarabande or resistance to being which I do every day, I'd be a far on it. Now, instead of your brain thinking you're not doing anything, your brain's like whoa, high intensity exercise. Let's let's help this tissue recovered because it's got to get injured. So we're gonna grow. >> That's yeah, that's pretty amazing. I've used it myself. I do have my smart tools. I'm biased. I like what you're doing. I really like the fact that there's no cords. It's quite mobile, allows us to do sled pushes, resisted marches, whole wide span and movements on DH before we're kind of hopped on air here. You're talking about some of the nutritional interventions you add to that, whether it be vitamin C college in glucose to mean. What specifically are you putting together on DH? Why're you doing that? Is that for tissue healing? >> Yeah, that's right. It's way. Have ah, in my clinic were Multidisciplinary Clinic in Dallas, Texas, and called the Body Lounge is a shameless plug, but way really believe that healing has to start from the inside, that it has to start with the micro nutrients and then the macro nutrients. And then pretty much everything can be prevented and healed with nutrition and exercise. That's what we truly believe, and that's what we try to help people with. The only thing that I use manual therapy for and I do a lot of needling and all these other things is to help people get it down there. Pain down enough so that they can do more movement. And so, from a micro nutrient standpoint, we've gotta hit the things that are going to help with college and synthesis and protein sentences, So that would be protein supplementation that would be vitamin C. We do lots of hydration because most of us were walking around dehydrated. If you look at some of the studies looking at, you know, even with a normal diet, magnesium is deficient. Vitamin C is deficient during the winter all of us are vitamin D deficient Bluetooth. I own production starts, you know, basically go to kneel. So all those things we we will supplement either through I am injection intramuscular injection or through ivy >> and you guys take coral. Someone's on that, too for some of the good Earth ion for the violent de aspects are taking precursors in a c. Are you guys taking glue to file? >> We inject glorify on either in your inner, either in your i V or in in the I am. You know, with the literature supporting that you only absorb about five to ten percent of whatever aural supplementation you take. We try to we try to push it. I am arrive. And then in between sessions, yes, they would take Coral to try to maintain their levels. We do pre, you know, lab testing, prior lab testing after to make sure we're getting the absorption rate. But a lot of our people we already know they don't absorb B twelve vitamin, and so we've got to do it. Injectable. >> Yeah, Chef makes sense with the B f r itself. And when I get a couple of questions knocked out for I go too far off topic. I'm curious about some of these cellars swelling protocols and what that specifically is what's happening physiologically and how you implement that. >> Yeah, so South Swell Protocol, where we like to call a five by five protocol way. Use the tourniquet. It's in the upper extremity at fifty percent limb occlusion pressure at eighty percent limb occlusion pressure in the lower extremity. You keep him on for five minutes, and then you rest for three minutes, meaning I deflate the cuffs. But don't take them off, and then I re inflate it same pressure for five minutes and then deflate for three minutes. You're five on three off for five rounds, justified by five protocol. What's happening is that you're basically you're creating this swelling effect because, remember, there's no Venus return, so nothing is. But you're getting a small trickle in of fluid or blood into that limb. And so what happens is the extra Seiler's extra Styler swelling occurs. Our body is just dying for Homo stasis. The pressures increase, and there's also an osmotic uh, change, and the fluid gets pushed extra. Sara Lee into the muscle cell body starts to think that you're going to break those muscle cells. I think of it as like a gay. A za water balloon is a great analogy that I've heard. So the water balloon is starting to swell that muscle cell starts to swell. Your body thinks your brain thinks that those cells need to protect themselves or otherwise. They're going to break and cause a popped oh sis or die. And so the response is this whole cascade of the Mt. Horsey one, which is basically a pathway for protein synthesis. And that's why they think that you can maintain muscle size in in inactive muscle through the South Swell Protocol and then when we do this, also protocol. I also like to add either isometrics if I can or if they're in a cast at electric stim. I like to use the power dot that's my favorite or a Russian stim unit, and then you consent. Make the setting so that you're getting muscular. Contraction with that appears to drive growth forma, and it drives it about one and a half times high intensity exercise and up to three times more so than baseline. When we have a growth hormone spurt like that and we have enough vitamin C. It allows for college and synthesis. I like to call that a pool of healing. So whether you can or cannot exercise that limb that's injured if I can create that pool of healing systemically now I've got an environment that can heal. So I have zero excuse as a provider not to get people doing something to become, you know, healing faster, basically. And are you >> typically putting that at the end? If they were training? Or is that typically beginning? We're in this session I put in assuming that that is done in conjunction with other movements. Exercises? >> Yeah, so, like, let's say I have a cast on your right leg. You've got a fracture. I failed to mention also that it appears that the Afar also helps with bone healing. There's been a couple studies, Um, so if we could get this increased bone healing and I can't use that limb that I'm going to use the other lambs and I'm going to use your cardiovascular function, um, I'm going to use you know, you Let's say with that leg, I'LL do upper body or a commoner with cuffs on in order to train their cardiovascular systems that way. Maintain aerobic capacity while they're feeling for that leg, I will do crossover exercises, so I'll hit that opposite leg because something happens when I use the cuffs on my left leg. I get a neurological response on my right leg, and I and I maintain strength and I reduced the amount of atrophy that occurs. And it's, you know, it's all in neurological. So if I had an hour with somebody and I was trying to do the cell school protocol, I would probably do it first to make sure because it's a forty minute protocol. It is a long protocol. If you add up five, five minutes on three minutes off now, during the three minutes off, I could be soft tissue work. I can do other things toe help that person. Or I could just have an athletic tournament training room on a table, and they can learn to inflate and deflate on their own. It doesn't like it's not has to be supervised the whole time, and that's usually what they do in my office is I'LL put him in the I V Lounge and i'Ll just teach them how to inflate deflate and they just keep time. Uh and there, go ahead. I mean, interrupt my bowl. No, no, no, it's okay. And then I just hit other areas. So if I do have extra time, then I might Do you know another body pushing upper body pole? I might do, you know, whatever I can with whatever time I have. If you don't have that much time, then you do the best you can with the cells for protocol. And who study just came out that if you only do two rounds of that, you don't get the protein synthesis measured through M. Dorsey long. So a lot of times, people ask me what can I just do this twice and according to the literature looks like No, it's like you have to take it two five because you've got to get enough swelling to make it to make the brain think that you're gonna explode >> those muscle cells. >> Well, let me take a step back and trap process majority of that. So essentially, what you do with the seller swelling protocol is that you initiate initiating protein synthesis by basically tripping the body that those cells themselves are going to break down. And then when you add the message of the electrical muscular stimulation, you're getting the growth hormone response, the otherwise wouldn't. Is >> that correct? That's correct. So and go ahead. So imagine after a game, I just you know, I'm Skyler Richards. I just got done with my team. Were on the bus or on the airport, our airplane. My guys have just finished a match. You know, you're Fords have run seven miles at high intensity sprint. You think we have any muscle breakdown? Probably have a little bit of damage. They gotta play again in a few days, and I want to do things to help the recovery. Now I put them on with East M. They're not doing any exercise. There's just chilling there, just hanging out. But we're getting protein synthesis. We're getting growth hormone production. I give him some vitamin C supplementation. I give him some protein supplementation, and now not only do we have protein census, but we also have growth hormone in college, in formation in the presence of vitamin C. So that's where we kind of get into the recovery, which chase is doing a >> lot of work with and how much vitamin C are supplemented with, >> you know, really depends. I try to stick to ride around in a new patient. I won't go start off three thousand and I'LL go to five thousand milligrams. It will cause a little dirty pants if I can quote some of my mentors so I try to start them light and I'll move them up I'LL go with eyes ten thousand if I need it but typically stay in the three to five thousand range >> And are you having collagen with that as well? >> I personally don't but I think it would be a good idea if he did >> with some of that. I guess I really like the idea of using the B f R a zit on the opposite lake that's injured to increase cortical drive. So we're listeners who aren't familiar when you're training one limb yet a neurological phenomenon that occurs to increase performance in the other limb. And so what ends referred to if you had one lamb that was immobilizing couldn't function. If you use BF are on the other limb, you're able to stimulate, so it's higher type to voter units able have a cortical drive that near maximal intent, which is going to help, then increase the performance of the other leg that you also say that is promoting this positive adaptation environment is kind of hormonal. Malu I per se How long does that last for the presence of growth hormone? >> It looks like that the stimulation last somewhere between forty eight and seventy two hours. And so I think that that's why when they've done studies looking at doing the afar for strength of hypertrophy, you know, five days a week, compared to two to three days a week for two to three days a week, or just essentially equal to the five days a week. So I think it is long enough that if you do it like twice a week that you're going to get enough cross over >> cash it and you're using it two for the anthologies of effect. So what do you using Be fr yu have that temporary time period of time window where a need that might be bothering your doesn't irritate as much. And are you using that window than to train other exercise and movements while they have, ah, pain for emotion. >> Yeah, absolutely. So it's and I really can't explain it. It's, um we know from the science that it doesn't matter what type of exercise that we do. There is an animal Jesus effect. And that's why I emphasized so much with provider, especially manual therapists attend to think, Hey, you know, my my hands or my needles or my laser or my ultrasound or East them or whatever it is, is the healing driver. It's not the healing driver exercises a healing driver, and I know that's my opinion and people argue with me. But it's true. My hands are not nearly as important as getting people moving because of the energies that perfect and just overall health effects. With that said, the Afar has some sort of Anil Jesus effect that I can't explain now. Of course, we all know it's in the brain. There's something that goes on where you're able to reduce the pain level for up to forty five minutes and then I can train in that window. There is an overall ability to improve people's movement even longer than that, to what I find is that once I get people moving their tenancy just like inertia. Once you get to move in, it keeps moving. Same thing with people that I work with. They tend to get moving more in my clinic. They get confidence, then they end up moving more and more and more. And they get away from, um, being >> scared. Yeah, I know that. That's a great way to put it, because you do have that hesitation to move. And when you providing a stimulus that might ease some of the pain momentarily. I know there is some research out there. Look at Tanaka Thie, the ten apathy being like knee pain, essentially the layman's term kind way to put it. And they're doing it with, like the Metrodome in the background going Ping Ping ping. They're having that external stimulus that they focus on to help disassociate the brain and the knee and the pain. And this is something I can't top what chase and how he says. Yeah, we've been using, like you alluded to Thebe fr, too. Remove the presence of pain so they can do something. These exercises that they typically associate with pain in a pain for your way. >> Yeah, And then now that they're exercising now you get the additional Anil Jesus effect of the exercise itself. Says I'm like a double like a double lang >> Gotcha. Yeah, with blood flow restriction train because it does promote such an environment that really has an intense Jane court stimulus to the body where you get this type to five or stimulated high levels of lactate high levels of metabolite accumulation. I said she had paper about the possible use of bloodflow restriction trading cognitive performance has curious if you had a chance account dive into some of that. I love to hear some of your thoughts being that you have such asshole listed view of everything. >> Yeah, definitely. I think I didn't get a chance to look at it. I appreciate you sending that to me because I have to lecture and may on reaction times, and I was trying to figure out how I'm gonna like include the afar in this lecture at some point, not be totally, you know, inauthentic. But now I can. So I totally appreciate it. I know that there is, and I know that there's an additional benefit. I've seen it. I've worked with stroke patients, other types of people that I have auto, immune, disease, different types of conditions where I've used the Afar and their functional capacity improves over what their physical capacity is doing on. And so I am not surprised at what I'm seeing with that. And I've got to learn more about what other people are thinking. It was interesting what you sent me regarding the insulin growth factor one. We know that that's driven up much higher with the Afar compared to low intensity exercise and the relationship between that and cognitive function. So I've gotta dive deeper into it. I'm not definitely not a neuroscientists, You know, I'm like a pretty much floor if I p e teacher and, you know, just trying to get people moving. And I've gotta understand them more because there is a large association between that exercise component and future >> health, not just of muscles but also a brain. Yeah, >> one of things that I do work with a neurosurgeon and he's awesome. Dr. Chat Press Mac is extremely intelligent, and he saw the blood flow restriction trade as one those means to improve cognitive performance, and I didn't find the paper after he had talked about it. Well, the things that interested me was the fact that is this huge dresser, especially in a very controlled where typically, if you're going to get that level of demand on the body, you knew something very intense. So do something that is almost no stress, Feli controlled and then allowing yourself to maybe do some sort of dual processing tasks with its reaction time and reading for use in a diner vision board. Whether if you have a laser on your head, you have to walk in a straight line while keeping that laser dot on a specific screen. I'm excited to see how be afar material or just something other domains. Whether it is, you know, motor learning or reeducation ofthe movement or vestibular therapy. I think this has a very unique place to really stress the body physiologically without meeting to do something that requires lots of equipment for having someone run up and down with a heavy sled. I'd be curious to hear some of your thoughts. I know you haven't had a huge opportunity dive into, but if I had a hand, you the the key to say Hey What do you see in the future for be fr in regards to not just the cognitive standpoint but ways you can use B a far outside of a physical training area. What kinds? Specific domains. You see it being utilised in >> we'LL definitely recovery. I love the fact of, you know, driving growth hormone and supplement incorrectly and letting people heal faster naturally. Ah, I think the ischemic preconditioning protocol is very underutilized and very not known very well, and he's skimming. Preconditioning is when we use one hundred percent occlusion either of the upper extremity or the lower extremity. We keep it on for five minutes and we do two rounds with a three minute rest in between. And I have used this to decrease pain and an athlete prior to going out and playing like a like a high level sport or doing plyometrics. We're doing other things where they're going to get muscle damage to that eye intensity exercise so you get the Anil Jesus effect around an injured tissue. But they really unique thing about the ischemic preconditioning is that it has been shown to reduce the amount of muscle damage that occurs due to the exercise. That's why they call it Preconditioning so we can utilize a prior to a game. We can use a prior to a plyometrics session. We can use it prior to a high intensity lifting session and reduce the amount of damage that occurs to the tissue. So we don't have such a long recovery time when we could continue to train at high levels. I think that that is probably the most exciting thing that I've seen. Absent of cognitive possibilities, I think it wise it on is I'd like to use with the lights. What do some lights? Teo, do some reaction time and do some, you know, memory training and things. And I love to torture my people and get them nice and tired. I think what's going to come around is all these mechanisms. They are what they are. But the true mechanism that I'm seeing is that fatigue is the primary factor. If I can fatigue you centrally and Aiken fatigue, you peripherally and the muscle that's for the adaptation occurs So although right now you know we always are on these. We have to use the specific sets and rats and weights and all these other things so true for the research, because we need to make it is homogenous as we can, but in clinic, if you're a patient, comes to me with a rotator cuff tear. I don't know what you're on, right, Max is for your external rotation. I've gotta guess. And so if I don't do exactly the right amount of weight, doesn't mean I'm not getting the benefit. Well, I'm telling you, anecdotally, that's not true. I just know that I have to take you to fatigue. And so if I'm off by a couple of wraps a big deal, I'm just not going to take you to failure. So I don't get the injury to the tissue that you normally would occur with lightweight to failure. I'm gonna get that fatigue factor. I'm going to get you to adapt, and I'm gonna get you bigger and stronger today than you were yesterday. That's the >> goal. Yeah, that's ah, that's a great way to put it because you're looking at again, you know, mechanisms in why things are occurring versus, you know, being stuck to literature. I have to use twenty percent. How do we find a way to fatigue this system and be fr being a component of that now, outside of blood flow research in train with your practice, it sounds It is quite holistic. Are there any specific areas that you see the other? That was other therapists other, You know, holistic environments could learn from outside of blood flow restriction training. What areas could they really? You know what advice such a safer that I would you give someone who's tried together holistic program to dive into outside of Sebi Afar? Is there any specific devices specific modalities supposed to specific means for a nutrition for that? >> I mean, if I was to try to put us you know what we're trying to dio. I would say that it's all about capacity versus demand. I want to try to maximize the capacity of the individual or the organism to exceed the demands that you're trying to apply to it. If we can do that, will keep you injury free will keep forming. If I allow those demands to exceed your capacity, you're going to get injured. So what can I do to maximize your capacity through nutrition, through exercise, through rest, through meditation, through prayer, through whatever that is through sleep? I think that that's really looking at the person as a whole. And if I can keep thinking about what are the demands that I'm applying? Teo, whatever tissue that is, and I can keep those demands just slightly below and try to increase the capacity, I'm going to get people better. And really, that's all I think about. Can that disk take how much pressure cannot take and what direction can I take it? Well, I'm gonna work at that direction and so we can do a little bit more and a little bit more and a little bit more, and I try to really make it simple for myself versus Reliant on a modality or anything else in that matter. Really, it's It's really just thinking about how much How much can they How much can they tolerate? And I'm goingto put restrictions on you so that you don't exceed that capacities That way that tissue can heal. And if it can't and you know, maybe that's referral to you know, some of the surgeons are non surgical positions that I work with is they may be fail my treatment. Most people can improve their capacity. We've seen eighty five year olds, Not just me, I'm saying in the literature. Improve their strength through resistance training. Eighty five. The body will always adapt. Ware not weak beings were not fragile, Weaken De stressed and we need to be stressed and we need to be stressed until the day that you put me in the grave. Otherwise we will get Sir Compagnia and we will degrade and our brain will become mush. And I just want to go that way. And I want help as many people that have the same philosophy, whether I'm doing it, one on one with somebody from teaching others. I want them now The same philosophy, Tio >> well, that makes total sense. I love the idea of we need to continually stress ourselves because do you feel like as we age, we have a Smith or belief that we can't do more, but we can't do more because we stopped doing more? Not because we can't. I work with an individual who are hey, hip replacement. Ninety six years old. He came back and four months later was working out again. And that alone was enough evidence for me to realize that it's not necessarily about, Oh, as I get older, I have to be this and we kind of have that thought process. As we age, we do less so we start to do left but find ways to stress the system in a way that can handle it right to the idea. What is the capacity, like you said? And what is their ability to adapt? Are there any specific ways that you assess an individual's capacity to handle load? Is that a lot of subject of understanding who they are? Further any other metrics you using whether we sleep tracking H R V for anything in that domain? >> I have not really done a lot of a lot of that. It's more about, you know what they tell me they want to do. You know you want to come in and you want a lift. Your grandkid. Well, that's That's our That's our marker. You want to come in and you want to do the cross that open. Okay, well, that's your marker. You want to come in, you want to run a marathon. That's your marker. You know, we could always find markers either of activities of daily living or they could be something out there. That's that's that. That's a goal. You know, Never don't half marathon, and I want to do that. So those were really the markers that I use haven't gotten into a lot of the other things. My environment, you >> know? I mean, I would love to have ah, >> whole performance center and a research lab and all that stuff and then, you know, maybe someday that with what I have and what I work with, it's it's more about just what the person wants to do and what is something fun for them to do to keep them active and healthy and from, and that really becomes the marker. And if it's not enough, you know, somebody had a e r physician committee as well. You know, I walk, you know, twenty or thirty minutes and then I walked, you know, at work all day. And I'm like Did It's not enough. And I sent him some articles that looking at physiological adaptation to walking and he's like, Yeah, you're right, it's not enough that I'm like, you know, we're a minimalist. Were like Okay, well, this is the vitamin C you need in order to be healthy, not the recommendations are so you don't get scurvy. A lot is a big difference between, you know, fending off disease versus optimal health. I'm out for optimal health, So let's stress the system to the point where we're not injuring ourselves. But we are pushing ourselves because I think there's such a huge physiological and but also psychological benefit to that. >> Yeah, this that's a great way to put it riff. Ending off disease, right? We're not. Our health care system is not very proactive. You have to have something go wrong for your insurance to take care of it. It's very backwards. That's unfortunate. Then we would like to be like. It's a place where let's not look at micro nutrients and you what were putting in her body as a means to what he says you avoided and scurry. Well, let's look at it from way to actually function and function relative to our own capacity in our own goals. Um, with that, are you doing blood work? I'm assuming of some sort. Maybe. >> Yeah, we do. Labs. Teo, look, att. A variety of different things. We don't currently do Hormonal therapy. We've got some partners in town that do that. We decided we wanted to stay in our lane and, you know, really kind of stick to what we do. And so we refer out any hormonal deficiencies. Whether you need some testosterone growth hormone is from other things. Estrogen, progesterone, whatever s. So we're not doing that currently, and we don't see ourselves doing that because we have some great partners that you a much better job than we would ever do. So I'm also a big believer in stay in your lane, refer out, make friends do whatever is best for the patient of the client. Um, because there's that pays way more dividends them than trying to dio everything you know all announce. Unless you have it already in the house that has a specialty. Yeah. No, that >> makes sense to find a way to facilitate and where you can excel. Um >> and I >> know you got a lot of the time crunch here. We have the wrap it up here for people listening. Where can we find more out about yourself? Where can we listen to you? What social media's are you on and one of those handles >> So instagram I'm under just my name Ed. Look, terra e d l e c a r a Facebook. Same thing. Just Ed. Look era Twitter and la Cara. Everything's just under Everclear. Really? Every Tuesday I do would be a far I call it BF our Tuesday I do kind of a lunch and learn fifteen twenty minutes on either a research article or protocol. If I got a question that was asked of me, I'll answer it on DH. That's an ongoing webinar. Every Tuesday I teach live be If our course is pretty much all over the world, you can go to my website at like keira dot com or d m e on any of the social media handles, and I'LL be happy to respond. Or you could just call my client body Launch Park City's dot com and give me a call >> and you're doing educational stuff that's on the B Afar Tuesday and your webinars well are those sign up websites for those, And if so, is it under your website and look era dot com? >> Uh, that's a great point. I really should have it home there. It's if you go on my social media you you'LL see it was all announced that I'm doing No, you know, whatever topic is I try to be on organized on it. I will put a link on my website. My website's getting redone right now, and so I put a link on there for be If our Tuesday under I have >> a whole >> be fr. It's called B F, our master class. It's my online BF our course on underneath there I'LL put a link. Tio might be a far Tuesdays >> gadget. Is there anything you wanna selfishly promote? Cause guys, that is an amazing resource. Everything he's talking about it it's pretty much goal anyway, You can hear more about where you work out any projects, anything that you'd be wanting others to get into or listen to that you're working on that you see, working on the future or anything you just want to share. >> I'm always looking at, you know, teaching you no more courses like love teaching. I love, you know, doing live courses. Esso I currently teach to be if our course I teach the instrument assist. Of course. Programming. I teach a, uh, a cupping movement assessment and Fossen course. So any of those things you can see on my website where I'm gonna be next? We're doing some cool research on recovery with a pretty well known pretty, well known uh, brand which I hope we'll be able to announce at some point. It looks like the afar Mike increased oxygenation in muscle tissue even with the cuffs on. So it looks like it looks like from preliminary studies that the body adapts to the hypoxic environment and my increased oxygenation while the cuffs are on. I'll know more about that soon, but that's pretty exciting. I'Ll release that when I when I can you know? Other than that if I can help anybody else or help a friend that's in Dallas that wants to see me while I'm here. I practiced from seven. AM almost till seven. P. M. Every night on. I'm also happy to consult either Via Skype. Er, >> um, by phone. >> Gosh. And you smart tools use a dotcom. Correct for the CFR cuffs. >> Yeah, you can either. Go toe. Yeah, you can go to my side of you connect with me. If you want to get it, I can get you. Uh, we could probably do a promotional discount. And if you want to get some cups but smart tools plus dot com is is the mother ship where we're at a Cleveland our We're promoting both our live courses and are and our material in our cups. >> I can vouch them firsthand. They're awesome. You guys do Amazing work and information you guys put out is really killer. I mean, the amount of stuff I've been able to learn from you guys and what you've been doing has helped me a ton. It's really, really awesome to see you guys promoting the education that way. And thank you for coming on. I really appreciate it. It was a blast talking Teo again. Guys, go follow him on Instagram. He's got some amazing stuff anyway. You can read about him, learn about him and what he's doing. Please do so and thank you. >> Thank you so much. I really appreciate it a lot of spreading the word and talking to like minded individuals and making friends. You know that I have kind of this ongoing theme of, you know, it's all about, You know, there's two things that we can control in our life. It's really what we put in our mouths and how much we move and people like you that air getting the word out. This information is really important that we've got to take control of our health. We're the only ones responsible. So let's do it. And then if there's other people that can help you reach out to them and and get the help you need. >> Well, that's great. All right, guys. Thank you for listening. Really Appreciate it. And thank you once again

Published Date : Mar 21 2019

SUMMARY :

you for being on two. very excited about what we have going on for those of you not familiar the care is right. So add Thank you for being on here if you don't mind giving a little bit of background and and you had to do a little bit soft tissue. the hours and the practice that they do isn't fit for you and finding ways you can really get a little And this is back to you in two thousand fifteen, two thousand sixteen. and it's something that I have dove into not nearly as much as you have. I want to do some, you know, compound exercise, and in that case I gave, Melo wrote, How do you kind of progress that up program? And with that contraction, not only did you drive growth hormone, You're talking about some of the nutritional interventions you add to that, whether it be vitamin C I own production starts, you know, basically go to kneel. the violent de aspects are taking precursors in a c. Are you guys taking glue You know, with the literature supporting that you only absorb about five to and how you implement that. a provider not to get people doing something to become, you know, Or is that typically beginning? and according to the literature looks like No, it's like you have to take it two five because you've got to get enough swelling And then when you add the message of the electrical muscular stimulation, So imagine after a game, I just you know, I'm Skyler Richards. you know, really depends. referred to if you had one lamb that was immobilizing couldn't function. long enough that if you do it like twice a week that you're going to get enough cross over So what do you using Be fr you know, my my hands or my needles or my laser or my ultrasound or East them or whatever And when you providing a stimulus Yeah, And then now that they're exercising now you get the additional Anil Jesus effect of the exercise itself. stimulus to the body where you get this type to five or stimulated high levels of lactate I appreciate you sending that to me health, not just of muscles but also a brain. I know you haven't had a huge opportunity So I don't get the injury to the tissue that you normally would occur with lightweight to failure. You know what advice such a safer that I would you give someone who's tried together holistic program to I mean, if I was to try to put us you know what we're trying to dio. I love the idea of we need to You know you want to come in and you want a lift. And I sent him some articles that looking at physiological adaptation to walking and he's like, with that, are you doing blood work? We decided we wanted to stay in our lane and, you know, really kind of stick to what we do. makes sense to find a way to facilitate and where you can excel. know you got a lot of the time crunch here. If our course is pretty much all over the world, you can go to my website at like keira dot It's if you It's my online BF our course You can hear more about where you work out any projects, anything that you'd be I love, you know, doing live courses. Correct for the CFR cuffs. And if you want to get some cups but smart tools I mean, the amount of stuff I've been able to learn from you guys and what you've been doing has You know that I have kind of this ongoing theme of, you know, And thank you once again

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StrongbyScience Podcast | Chase Phelps, Stanford | Ep. 1 - Part 2


 

>> And one topic. I want to get onto that. You mentioned it up and you opened the can of worms on this. So I blame you. His blood flow restriction training you called B F R. And Freeman listening chases the well, the most well versed individuals in this area. I was, I learned from him probably weekly on it, and I get studies from him. I used to be daily. Probably. It will lessen consistent now, because he's probably realizing that I can't read that fast. But I'm gonna chase to talk a little bit about some of protocols that you used be a far and harder you can use it for. Not yet. That's like development for individuals who might just be seeking an alternative way to work out whether the older adults, people who travel on the road and what it does physiologically for not only muscle growth, but the tendon thickness, like you said, and some of the other other >> protocols. Such a cellular swelling protocols. >> Yeah, yeah, I think you know, the one thing I would say about our previous of conversation with incense Thing is, I'm not telling people not to take him out like running around saying that that's the devil and all that. So I make sure that I'm not like one of those zealots about that stuff. It's it's just Hey, do you need it? You know, like this, that thought process is critical. Is this necessary? Not let me just problem cause I'm sore today, right? I think that's the caveat I want people to walk away with is that everything is necessary if it's necessary. And if it's not, is there a better alternative, or is it just part of life? Is that part of being a division one athlete or, you know, somebody who's recreational? E fit is you're going to feel a little sore and tired. Is it necessary to take that pill that made negatively? Thank you. So I think that's one thing I want to say, but kind of moving on to the >> You are not a dealer. I will vouch for it. Yeah. Interesting topic to talk about. And I give you credit for being open minded on both ends. Yes, everyone was concerned. >> Yeah, Yeah, I want to throw that out there. But I think with the Bee Afar stuff, it's I'm so ill. I've learned a lot from the man. Dr Headless Sarah. Hey, Works is Smart tools company, which they're just absolutely revolutionising how available and the education that's associative willful restrictions. So I you know, I I'm gonna kind of pass on that credit and say that, uh, they're really pushing the field forward, and I'm not affiliated with the company. I just think what they're doing is is fantastic work, because local restriction obviously has been around for a long time. It's not new, you know, we're not pretending it's new, but you know, it's really the availability of cuffs for sort of affordable prices has made it seem no refreshed and kind of a new life to it started in the late nineties in Japan, really doing a lot of the early research on it. Ah, lot of people started with tine off with different straps and and, ah, bands that they're just wrapping around their arms and looking for, you know, in a partial occlusion and some cases probably dangerously a full ischemia. But I think you saw it. And most recent years, with some of the owns recovery and the Delphi's, which come in a pretty high price tag and as I mentioned, smart tools has come out. They have much more affordable. I think it's, you know, a tenth of the price. And so now you're able tto. But these types of you know it's tool and everybody's hands. And I think it's is changing the landscape as faras, a modality that has multiple uses. And that's one thing when we talk sports science, we talked technology. You know, everything has a time in place. But when I look and evaluate and vet out technology, or whatever we're going to bring on is as a new resource. I always looked forward to have multiple uses, doesn't have a bang for your buck, and I think the blood flow restriction does. It's versatile. It can be used in rehab. You can be used to build muscle confused for strength. It can be used as, ah, activity potentially ater so you can use it. Potentially increase your subsequent performance with an acute time window. You can use it as a recovery tool, so I think the the utilization of it is still we're learning about it. There's still no definitive. Here's how this happens in this sequence but I think that's what Everything right? The human body. We're learning so much about it. But the science that's there has proven that low load with local restriction, where we're including one hundred percent venous return, but partially including arterial inflow. So there is blood flow going into the muscles and the periphery, but there is no blood flow returning, and so it creates a cooling effect. We're essentially you're gonna limit the availability of oxygen. You're going to decrease the pH and more acidic. You're goingto deplete foster creating stores. You're essentially going to run through the size of principle and use up small of slow twitch fibers and skip essentially rights of fast switch fivers with a low load or even a non loaded exercise. So I think when you talk about somebody who's got limitations, maybe they just had surgery. They can't run. They can't have the impulse of the impact that you would need or you would want to see toe. I kind of developed the most cultures. They come back. Little restriction is a great way because takes a low load exercise and you realise, is that restricted bowling and you get a subsequent fast, which adaptation? So you're you're simulating the big boys, the ones that move us, the ones that make us jump and run faster. Ah, and I think you're seeing time Windows of adaptation that air a sixth of the time Faster, you're getting strength. And I purchased three Adaptation in two weeks, whereas in traditional resistance training it was taking eight to twelve. Um, so And when you talk about, I had an athlete rolled her ankle and I want to make sure that they're not having atrophy is they walk around in a boot. I need to make sure that the muscles around the knees and the hamstrings, the name of the elders, critical drivers and sport aren't just wasting away. So we would have athletes obviously in the rehab sitting, doing protocols to develop muscle but also just sitting the act of just sitting with occlusion passively not doing anything has been shown to cut atrophy by fifty percent. So it's fantastic because it's not invasive. You're not doing anything into him. They're just sitting. So, uh, we don't you know, promote them to play on their phones constantly, but they can sit there and have their phone out and, you know, twenty minutes goes by and they just hopefully of, you know, benefited their return to play and a, you know, a faster, more efficient way than just sitting around. So lots of lots of utility for it. >> Interesting. So for those not familiar bloodflow restriction training the way it works, you gotta cuss. Arms hopefully cast. Not just, uh, elastic band, you tying on. But that's how I started originally from Kat to training out in Japan. So it's a cuff. The attach is approximately on the whim, typically by the shoulder or up along the thigh, and it includes the amount of blood so reduces the amount of blood. Don't go into the muscle, which then allows these Siri's of physiological effects that chase alluded to. That is a difference between Venus and arterial occlusion and chase in. Regards to that were Some of the specifics are for people who aren't as familiar with blood flow. You rattle off a bunch of stuff regarding blood flow and from the adaptations of it. But people who aren't familiar with it you measure the occlusion through Doppler. I believe Smart tools uses a remote Doppler. They're attached to you on the distal limb and everyone using this, what percentages do use? How do you know what you too much occlusion that to type that not tight enough. And we're the protocols that you use once you have the right conclusion for that limb to increase some of these hypertrophy, some muscle growing activities or, you know, just sitting there play on your phone activities that reduces hypertrophy for your athletes. >> Yeah. So what you're doing is you're actually going to take an external Doppler or something that's gonna allow you to magnify the sound of the pulse, right? So if you take radio pulse, you know, right here you would replace the Doppler on it. You would actually be able to hear the heartbeat as it from service, >> due stew, stew, sh >> and up top. They're wearing the cuff. You're going to slowly start to inflate it. It gets tighter, tighter, tighter. And you will eventually get to a point where that, uh, false will start to fade of >> this dish dish. >> And it comes to a point where it's non existent. And so that's when you know that there's been full arterial occlusion that's there one hundred percent. There is no blood flow into that arm. There's no blood flow out. It is included. And so research has shown that basically anywhere from thirty percent in ninety percent, you're gonna have the same amount of occlusion. So if I was explained that, ah, a little bit more detail is so I'm going to take that one hundred percent occlusion number. So if you've ever done your blood pressure and the typical one of perfect blood pressure's one twenty of Brady and that's the same device we're going to use I mean its's stigmata. I'm anemometer the tough one to say, um and you're going to get a number up there like, let's just say two fifty. Alright, so that's your hundred percent occlusion. What again research has shown is that in thirty percent of two. Fifty all the way up to ninety percent of two. Fifty, that's the sweet spot or including arterial, that actually doesn't improve occlusion as the higher you go. So we stick to fifty percent. So, you know, fifty per cent of two fifty is one twenty five. And, ah, you're goingto have Justus. Much of you did it at ninety percent. And really, the differences is pain perception. Because if you start getting up one hundred percent inclusion and telling somebody to exercise, they're not going to like it. It's not going to feel good. So it's a nice sweet spot of saying, Hey, we have included Arterial but not fully restricted, but we have researched it, Venus. But we can still move and be act on DSO with that what you're really looking to do. There's a thirty fifteen fifteen fifteen protocol that's seen pretty commonly, but ultimately you just need to fatigue the muscles. Ito have a low load exercise that's done for high volume, typically fifteen plus wraps for multiple sets with a minimal respirations. So what we're trying to do is we're trying Teo, allow for blood to be flung, pumped into the muscle. You're goingto actively, you know, contract. Over time, it's going to stimulate fast twitch fibers. You're going to rest for a very short period. More blood flow is going to go to the area. It's gonna keep getting more acidic. It's going to keep activating Mohr fast twitch, and you're going to just repeat that. And so I mean it really, really magnifies the response of typically a weight or resistance that would be almost no impact on you at all. You would have no performance benefit from using a weight that light. So you can really use it as you know, when I was in a rehab setting with an athlete who has very little capability to handle load. Or you could use it as a finisher in your body builder. And you wantto stimulate ah, muscle group that's lagging, and you really want to build it up. Ah, it's the fantastic thing I think about It is it's a minimally damaging activity. And what I mean by that is that you're gonna have a dramatic reduction and creating stores of CK levels. Lt's myoglobin. You're not going to get the same mechanical breakdown that you see what too difficult resistance training when we start talking about internal load and H R V. If you were to substitute and in season lift with the Afar, you're still going to get strengthened and have virtually adaptation without the potential systemic load. That may be a typical resistance training session. Does the now you start talking about minimizing, uh, internal responses? Bye. Still getting annotation, so it's it's pretty, pretty amazing. >> Yeah, that's that's something. So I've seen personally as well. I use smart tools, smart tools. I'm not feeling it with a big fan of whom, because they made it affordable for individuals like you, of myself actually use them. So we're talking about occlusion. We're talking about reducing amount of arterial occlusion, but not with the amount of Venus inclusions here allowing blood to pool. It's an extent you get large amounts of violation. You increase the amount of capital area is in that area, but you're also not breaking down the muscle in the same way that you would otherwise. So we're lifting a heavy load. You have the fibers himself begin to essentially tear apart. Your body has to rebuild these, but now we're increasing hypertrophy, so growing them also, without having to have this break down response in the muscle itself. But that being said, the loads that you're using are also twenty percent of your one rat max. So a very, very light load you're using to fatigue. How does that affect the tendon itself? Because one thing I've noticed personally, this is I'm not I'm not saying you should do this, Okay, this is what I did and maybe stupid or whatever you wanna call it. I had a really bad Tanaka, the issue of my knee where I couldn't play basket. I couldn't go upstairs well, and I didn't be afar. Traditional trailer at tempo work. But when I started doing be fr low level plyometrics when I started inducing some of the shearing forces on the tendon to increase adaptation that area that otherwise might not be there with a >> low load, >> I started Teo see much better results in my knee compared to some of the tempo work. Do you do anything specifically with B a far that might target attendant outside of the traditional thirty wraps, fifteen wraps, fifteen reps. Fifteen reps with >> a low load. >> Yeah, yeah, absolutely. I think you know some of the ice of measures that we talked about when you were working in Stanford and having that Anil Jessica effect. So having the ability to have the mitigation on acute windows of what, fifteen, forty five minutes, but also the college and proliferation. So you're getting an increase in human growth hormone that there's like one hundred seventy percent times greater after ah workout, which we know. H gh doesn't necessarily build bigger muscles, but it does stimulate collagen growth. So when you're having somebody who is maybe coming back from a ruptured Achilles or another, you know IDA cirrhosis issue, You know, it's a great way to help promote and environment and maybe in a vascular area and the kind of forces, nutrients and a hormonal shift that may promote a more appealing environment. I think you know, we talked about it briefly. The training piece, I think you know, the more that you can start to get people into. I'm not overly dramatic, sport specific person, but I think the more you can get people into activities that are going to be replicated on the field, know whether it's sled pushes and walks or whether it's, you know, having some type of, um, you know, activity. If your picture where you're getting your arm through these range of emotions that are going to be necessary while using the inclusion is actually gonna promote a lot of ongoing benefit. I think toe rehabilitate the area on a functional manner and develop not only the musculature, but also remote the properties around that specific tissue that needs to be healed. So I think there's some really cool things that are just now kind of being played with Just because we can actually die. Elin, the proper collusions. We can actually die. Elin. What we want to see happen with you whether it's, uh, some of the cells, whole protocols that we're doing are these giving preconditions. Bread falls. Where were haven't athletes sit for extended period time passively with their occlusion of set? And then they're gonna reap, refuse. We're in, Allow blood flow back, and we're going to do that repeated intervals prior to activity and see a potential for increased power output. Oxygen. Connectix. The research is pretty amazing with some of the human reconditioning and that they're saying, um, increase time to exhaustion, decrease time trial performances. But they don't really know why. You know, there isn't like a clear mechanisms for performance gains that's been totally identified just yet. There has been stuff where it's shown to attenuate lacked eight levels. So you're obviously no cellular. Respiration is enhanced because you're not getting that amount of hydrogen present in the blood. So you may be potentially more efficient energy user using more, more fat and oxygen, so that's great there. But I think you know, as the research are sketching out, that piece is that's one thing that I'm looking at doing for my research focus for school. Is that potentially a shin piece? If I'm already going to be sitting around before a game, or I'm gonna have time between events like a track and field event are, you know, Cool event. And I know I can sit here passively, not use energy, provide a stimulus to the body that's gonna potentially open up neural pathways or physiological mechanisms to increase contract ability of the muscles. I'm going to, then maybe get that extra tenth of a second. I'm going to throw an extra, you know, a couple feet on the javelin. I'm going to do whatever I need to dio potentially at a higher level. I think that's really as we're pushing towards performance. Why do you take, you know, choose during the game like you want increase performance, you want to run longer, and I think this is going to add one more a little layer to it. That from an investment piece is minimally invasive is minimally changing to their to their schedule. They're not. They don't have to do anything crazy. They feel good. And that's the biggest thing. Is the anecdotal feedback on it is man, I feel great. I feel like I have to I don't have to do a full warm up. I feel like I can just kind of get out there, move around. We still have him do stuff, but they just feel like they've warmed up faster. And I think of that piece is gonna be really cool to see if we can demonstrate some of empirical evidence on it. >> Yeah, that I'm excited to see the research, >> and I know you're working hard on it. >> It's kind of a great stop. Making Brava kind really brings us full circle because you look at be fr it, increases their sit in the area and lacked a production and increases economic nervous system arousal, which has been shown both to increase cognitive abilities. Um, neural plasticity and ability to enhance memory. And so why you're doing this? It's also the only prime main the body for the coming activity. We also prime ing the body is a hole in regards to it's mental capacity and not just the muscular area. And so when you start looking at that, you know, full system, the human body and how we can talk about a little bit here, some dynamical systems where you know the body is really complex. What happens in one area affects another. You can't differentiate between your physical mental side because the physical side of the Afar is now enhancing your mental side. Just like your perception. Ten hands a workout. And so you have feedback up and feedback back down. And that's just a great, you know, highlight You brought up because now it's really inclusive. Were we're so often thinking this isolated manner. Oh, if we've been to this or we run this, this will happen. But we don't think about it in this recursive loop manor where what I did to my muscle, right, our muscle releases these myo times. I go talk to our brain, which then go back and talk to our muscle. And we have the endocrine system working together to orchestrate this all and just the whole idea of be a farm for a game It's not just right the muscles and the scheming Preconditioning, but it's also a fact that you're putting the person in a state That's more conducive. Two performance itself, because so often and this isn't to go on a rant and I apologise. And this is something you buy a top about, right? Avoiding the sympathetic states, All right, we don't want to be sitting there before game doing deep belly breathing because we need to be ready to roll. There's a reason why you get excited in these situations and a really excellent full loop example. How Don't comes together there. >> Yeah, I think one last little piece with that, too, is black. Tate has been shown and exercise of a specific lactate now to have been associated with BDNF, right? So that brain derived neurotrophic factor that exercise stimulates like Miracle Gro for the brain, >> and that if >> you're sitting around watching, you know, lecture for an hour, get up to ten SWATs. Walk around, and all of a sudden you have a renewed focus. And so with that to your point of it's all connected is you have an athlete who essentially is going to get a benefit from that. But we're also, you know, and there they'll never watch this, so I'll say it. I do planting that placebo. My burbage is really, really careful. And hey, just so you know, you wear this attempt ten, fifteen minutes before you do some ISOs, your ankle will feel better. It has an ability to mitigate. Think like him. Planting that sense of this is gonna work because we'll see Bo Effect works. We know it does. So there's a little bit of, you know, mix of art and science and how we imply these technologies and saying they like, Hey, Logan, just say no, you wear this before that game, your ankle will feel better. You're gonna feel looser, going to hell faster and just letting them roll with that and don't need to tell him anything else. And I think that to your point of it's all connected can then maximise whatever intervention you want to, then increase performance. >> Yeah, and I'll avoid a rant here. I'll keep it short, I promise. But what you hit on? Perfect. Especially since that. Look at some of studies regarding attendance, they'll look at it and see that the timid itself is healthy, yet they feel pain, and they've done lost studies where they're saying an external stimulus. So something like a metre gnome in the background going Ping Ping Ping and you're focused on the stimulus instead of the pain. And you now begin to de associate your knee with pain because the stimulus and regards to the tempo that's going on the background, you're doing it. Why didn't exercise So now? Because you're focused on this external stimulus fall during exercise, you begin to disassociate pain with your, you know, near tendon during that movement and just really shows how coupled the system is and how our brain talks your body body. And if we perceive that we're healthy right? You said, Oh, mixing the heart and the science while you're mixing the science of the science, right? Your you understand that perception is reality is not necessarily. We like to call it art because there's no number to put behind it. Really. It's, you know, the science that our body is deeply into connected and how are neurons from the brain talked to our muscles? Are muscles tough back to our brain are all essentially one and how everything from your nutrition, your perception to your stress from school, you're emotional state, whether you got a text message from someone that made you upset all effects, your internal load off the body itself. And regardless of what external only put and no matter how hard you want to work, if your internal system isn't able to handle the stimulus they're going to put on it in terms of the load you're going to give then what we're doing is it? It's really falling short of what we're actually trying to accomplish because we're essentially using external load to infer what's going on. But there's so many things that go on inside the body outside of external load that we're only using one system to monitor the internal system. We're kind of I was a falling short, but not maybe doing all that we can. >> D'oh Yeah, I mean, I think the you know not to rant myself, but that's one of the biggest mistakes that we as a sissy practitioners make, is the assumption with general adaptation Centrum theory that you're getting people and that they're adapting at the rate into the dose that you think is appropriate that we're making that assumption as to where they're at. So when we say, Oh, they're at home, you know, stasis. And we're going to apply to weeks of ah loading scheme, and then we're gonna unload, and then we're gonna push it higher because they're going to super compensate. I think that is a load of crap. I think that we want that to be the case because we want to feel justified and feel good ofwhat we d'oh. But in many cases, you really have to dial in all the factors associated with overreaching all the factors associated with performance and mix them and have checks and balances to see truly, if somebody is where you think they are and if you got them where they are and if not, what was the reason why was there an energy insufficiency? Was there a Micronesian problem? Was there associated stress damaging the functioning, The A access All those things have you know they come in to play, but we are so rigid and and a lot of our thinking me included Holy, guilty. This we work in four to six week block. So yeah, you know, my own load is gonna be a three week three. Well, maybe your own unload should be a week nine. You know, like, how do you know that they're not ready for Maura. Maura, Amore. Um, you know, so that I think that assumption of not necessarily taking into consideration that connectedness between all these systems Ah, can get us into trouble to make us have false positives. I think I think we really congrats pawn the stuff that's not there >> now, that's that's couldn't be said better because we like to make it simple, because we can understand Simple. And when we make it complex, we realize we don't really understand that much. But the more we appreciate as complex, the more we can appreciate how applying something simple, like we think a load ten push ups really isn't as simple as it may be. And that at times, can cause paralysis by analysis. Where you have so many things >> going on at once and to consider I'm not saying that we just sit there and measure every single subsystem. I know you're not either, >> but the idea that we need to appreciate that and see where can we maybe refer. Teo, Turn, Tio. That isn't just in the lane off. How much weight do we lift? How much low do we give someone But what other factors could be involved and that athletes life. That's not getting the results that we think this external load should be leading. Tio, it's a great check engine light, because now we have this external load. Hey, I expected to be here in three months, and you're not there. That's okay. Who knows whose fault it is? No one's. But the idea is that now we can turn different people because we didn't see the expected results. We can dive a little deeper, and that's allowing us to utilize our resource is whether it's a friend. You know, a doctor. You know, another practitioner, you know, to help arm us with the information to be the best that we can be. >> Yeah, I think that's what the external load comes in, right. You gotta know if they're not meeting expectations or the desired outcomes. No. Are they typically matching people in practice? You know that are similar positional demands. Are they typically being asked to do something that isn't looking normal? That would then we can kind of backtrack and see how they were doing it. What the fuck? Jack is associated with an internal load work, and again, we don't. We don't monitor everything. We don't think it's necessary. We try and find what's appropriate for his team and scenario. But I think again, if you're mindful and you know you're athletes and you know the scenario of what you're trying to put them in, you can then kind of use your your coaching, I to say, Okay, what are the things that I think may be influencing? Yeah, providing Malad a patient, you know, orange, the desired stimulus, you know, desired outcome. Now, what are we doing to them that we should be seeing or think we should be saying. And if I know them, what is essentially a confounding variable to that? >> Yeah, No, that's perfect. You don't assess everything. A because you can't and be known as time. But you assess what's pertinent and you're aware of what's apartment and you act out the check engine light and facilitate where you can now, well said, because I think both ends resettle. Let's be so simple and just do this or let's on Lee do this aspect over here. But when you take in consideration, all of it, you allow yourself to be the best you can be in your position that you're in because you're not trying to solve everything. You just try to facilitate where you can. Yeah, perfect for Chase. And I want to hold you up too long, and I really appreciate you being here. I want to wrap it up before finishing up here. I got, I guess, two questions for you. I didn't send them to you ahead of time so that I can if you don't have a quick answer, that's fine. The first one is it's pretty simple. I'm not going. I don't mean Resource is in terms of O go to Pub Med or go to this paper. But are there any individuals out there that you can possibly listen to or find that you have found the very informative and not just in terms of all that's good information, but sometimes change the way you think about how you do your job. >> I'm talking to you right now. It's a lot of my my thoughts and know how I address of, you know, some of the the bio mechanics and physics of what we're doing. You know, it's definitely not an area that I'm strong in, and I think you've done a great job of putting information out there for the public tio toe, you know, be able to digest an easy manner, man, you know, a public resource. You know, this may sound kind of cheesy and maybe a little bit of roast sci fi, but I still re t Nation and Goto like all those you know, you know, Jim Wendler sites and freed all the Westside stuff. And, you know, I think you can't isolate sports science and sail. It's just Dad are, Oh, it's just, you know, pumping out research out of the lab or Oh, it's physiology or urge technology. I think each practitioners gonna have their own flavour and what they like and what they bring to the table. And I think that we need to cater to that. Each person should say, Hey, this is what I'm good at. These are my skills. I want to learn more about tax and if X s o happens to be baseball and throwing and overhead athletes than you're going to find the Mike Ryan holds air crises and really dive into that. And if you want to know about traditional pure ization schemes and force plays, you're gonna look at the stone stuff. You're gonna look at half, you're going to look at people who are early pioneers in it. So I think, you know, I don't have ah, necessarily a one person go follow, but it's more of a question to the question is what do you want to know about? What do you like? What's something that's really really, you know, kind of hits the button for you and then just start Googling stuff start, you know, typing these these keywords in and people will start popping up. And I think that's my development has come has jumped. The greatest, I guess Leaves is when I started diving into these rabbit holes of what I want to learn about right now and just saying for the next two weeks, I'm going all in on, you know, let's see saturation lost muscle from Samo, too. You know, I'm just learn everything I can about my loving and hemoglobin and mad a crit and all that stuff. So it's really more about finding what you want to know at that time and just doing a deep dive and then finding something else, doing a deep that and before you know it, you're times years to that and you have a, you know, a well rounded hopefully, you know, face of knowledge to pull from. >> And my last question for you chase. And this might be a tough one for you to answer the that you are the ghost of social media. Yeah, That the king of the King of trolling my page. You know that you are interested. People are interested in following up on what you're doing. Where can they find more information about yourself? What links or handles either. Twitter, Instagram. Would you advise him to look up into and keep a tab on yourself? >> So the only thing I'm using, as I have on Instagram and at Underscore Chase felt so It's It's simple. It's like toe like to troll you and fight in every now and then. But, ah, that's basically what I got. I got a couple post up there. But maybe maybe if, uh, I get a little help, we'll see how it Ah, how it grows. >> Yeah. I highly advise you guys following him because we continue to push him to post more stuff. I shouldn't be the only one privileged to get his text messages at obscure hours, highlighting some interesting topics I would love for it to be shared publicly. So I'm not being the third party siphoning off his knowledge and posting there. Yeah, well, they could chase. I really appreciate you hanging here and be able to be our first guest again here. The reason why I wanted you on first you quite a bit played a big role in my development and continue, Tio. And we all wish the best for you. Um, it really was great to have you here and thank you. >> All right, man, I appreciate it was a lot of fun. >> All right. Awesome. Well, thank you guys for listening again. My handle here is strong. Sorry. At strong underscore by science. I did that all wrong. It's at strong. Underscored by underscore science. I should know my own handled by now. I use Instagram, I think my Twitter's handles at strong underscore science. Who knows? We'll make a link to it. We'll be sharing this podcast here shortly with different clips as well. For those of you who don't have the attention span to listen to an hour toy mint podcast will die some of this up. So thank you guys for listening. Really appreciate it and take care.

Published Date : Mar 18 2019

SUMMARY :

But I'm gonna chase to talk a little bit about some of protocols that you used be a far and Such a cellular swelling protocols. Is that part of being a division one athlete or, you know, somebody who's recreational? And I give you credit for being open minded on both ends. They can't have the impulse of the impact that you would need or you would want to see They're attached to you on the distal limb and So if you take radio pulse, you know, right here you would replace the Doppler on it. And you will eventually get to a point where that, uh, You're not going to get the same mechanical breakdown that you see what too difficult resistance training when breaking down the muscle in the same way that you would otherwise. I started Teo see much better results in my knee compared to some of the tempo work. I'm going to throw an extra, you know, a couple feet on the javelin. And that's just a great, you know, highlight You brought up because now it's really inclusive. exercise of a specific lactate now to have been associated with BDNF, And hey, just so you know, you wear this attempt ten, fifteen minutes before you do some ISOs, And you now begin to de associate your knee with pain because the stimulus and regards and mix them and have checks and balances to see truly, if somebody is where you think Where you have so many things going on at once and to consider I'm not saying that we just sit there and measure you know, to help arm us with the information to be the best that we can be. the desired stimulus, you know, desired outcome. And I want to hold you up too long, and I really appreciate you being here. but it's more of a question to the question is what do you want to know about? And this might be a tough one for you to answer the It's like toe like to troll you and fight in I really appreciate you hanging here and be able to be our first guest So thank you guys for listening.

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Wrap | Informatica World 2018


 

>> Narrator: Live from Las Vegas, it's theCUBE, covering Informatica World 2018. Brought to you by Informatica. >> Okay, welcome back everyone. This is theCUBE, here at Informatica World 2018 in Las Vegas. CUBE's exclusive coverage. I'm John Furrier, here for the wrap-up of day two of Informatica World, wrapping up the show coverage. Peter Burris has been my co-host all week, chief analyst at Wikibon.org, SiliconANGLE and theCUBE. And Jim Kobielus, lead researcher on AI analytics, big data for Wikibon, SiliconANGLE and theCUBE as well. Guys, let's kind of analyze and dissect what we heard from the conversations. Peter and Jim, we heard from the customers, we heard from the executive management, top partners and top executives. So interesting, and Jim, you've been at the analyst one-on-ones, the keynotes. Good show, I thought it was well done, the messaging, again, continuing the brand. The 25th anniversary of Informatica. Which, that's okay for me, but it's really not 25 years old. It's really like five years old. When the private equity came in, they took the legacy and made it new. >> Well they're a continually renewed company. They're a very different company from what they were even ten years ago, and they've got a fairly aggressive roadmap in terms of evolving into the world of AI and so forth. So they continually renew, as every vendor that hopes to survive inflection points must. >> Jim, what was your takeaway from your sessions? I mean, you saw the keynote, you saw the messaging, you had a chance to sit down one-on-one and ask some tough questions. You heard the hallway conversations amongst the other analysts and customers. What's your personal takeaway? >> A personal takeaway is that Informatica understands that their future must be in the cloud and a subscription model. That means they need to get closer to their core established cloud partners, Microsoft Azure, AWS, Google. At this show, Microsoft, they had the most important new announcements at this show, were all about further integration of the new ICCS, which is the Informatica-- >> Intelligent cloud service. >> Integration and platform service offerings, into the Azure cloud. That was the most important new piece of news in terms of enabling their customers, they have many joint customers already, to bring all of their Informatica assets more completely into the Azure cloud. That was quite important. But there was of lot of showing from AWS here on the main stage and so forth. And we expect further deepening of their Informatica footprint on AWS from those customers. So a, Informatica's future and their customers' future is in public clouds, and I think Informatica knows that the prem-based deployments will decline over time. But this will be-- >> Still good now, so the migration-- >> Well it's a hybrid cloud store. They have Informatica, a strong hybrid cloud store in the same way that an IBM does, or that a Hortonworks does, because most of their customers will have hybridized, multi-cloud models for deployment of this technology for the long term, really, with an emphasis on more public deployments, and I think it's understood. >> Peter, what's your thoughts? You had some great observations and questions. I was listening to you highlighted some of the digital business imperatives that you've been observing and researching and reporting on with the team, but also these guys have been doing it themselves. Any takeaways from you on any change of landscape on digital business, the role of data, the role of the asset. What's your thoughts on that? >> Yeah, I think if we look at the 25 year history, and Jim mentioned there've been a lot of inflection points. The thing that's distinguished Informatica for years is that it always was a company that sought to serve underserved data requirements. So it started out when relational database was the rage, started out doing OLAP and new types of analytics. And then when the data warehouse became what it was it became a data integration issue. And you can kind of see Informatica's always tried to be one step ahead of the needs of hardcore data people. And I think we're saying that here too. They have got really, really smart people that went private so that they could re-tool the company and they are introducing a portfolio that is very focused on the next needs, the next rounds of needs of data people. >> That's a lot of cloud too. >> They're a data pipeline power-- >> Well I would say they're a data pipeline pure player, I think you're doing a-- >> The closest of anybody out there. >> But I think the key thing is, right now, they're at the vanguard of talking about data as an asset, what it means to present data as an asset, tools that should provide for managing data as an asset. And they have the pipeline and all the other stuff, the catalog store that they have is very tied to that. The CLAIRE store that they have is very tied to that. Data is very, very complex. And often it takes an enormous amount of manual labor. >> I think they're checking the boxes on some of the things that I've observed over the years, going back to the early Adobe days streaming data requires some machine intelligence, obviously machine learning, AI, CLAIRE, check. Ingestion of data, managing, getting it all in an intelligent, not a data lake or data swamp, in a fabric that's going to be horizontally scalable-- >> Yeah, absolutely. >> With APIs-- >> Well horizontally scalable actually means something, it means expanding out through APIs and finding new ways of leveraging data. And I think we can make a prediction here based on four years of being here, that Informatica will probably be at the vanguard of the next round of data needs. So today, we're talking about cloud versus on-premise. I wouldn't be surprised if in a year to two years Informatica isn't talking more about how IoT data gets incorporated-- >> And blockchain. >> Yeah, IoT was not mentioned, nor was blockchain, and I think those are kind of significant deficiencies in terms of what we're hearing at this show from Informatica in terms of strategic-- >> Well hold on-- >> But I've think they've got a great team and I expect to see more of that in coming years. >> Well that's a double-edged sword, when the hype's not there, they have a lot of sizzle at stake. >> When I say deficiencies, I mean in terms of strategic discussions of where they're going. I would have liked to have heard more of Peter's discussion. >> I would too, let's get to that in a second. But I want to get your reaction on the whole enterprise catalog piece. Pretty much promoted by Jerry Held, founder of INGRES, legend in the industry, Bruce Chizen, really pumping that up. Their quote was, "This is probably "the most important product." Now, is that a board perspective bias, or is that really something that you guys believe? >> That's really organic. Metadata management is their core competency, and really their core asset inside of all their applications at Informatica, and that's what the big data catalog is all about. It's not just a data catalog, it's a metadata catalog for data discovery and so forth. Everything that is done inside of the Informatica portfolio requires a central metadata repository, and I think we at Wikibon, in our recent report on the big data market, focused on the big data catalog as being one of the key pieces of infrastructure going forward in multi-cloud. You know, there's not just Informatica, there's Alation, and there's Codero, Hortonworks and IBM and others that are going deep on their big data catalogs. >> So you see that's a flagship product for these companies. >> Well let's put it this way, AI has been around since the late 1940s. The algorithms for doing AI have been around, '40s, '50s. The algorithms have been around for years. But the point is, what's occurred recently is the introduction of technology that can actually run these algorithms, that can actually sustain the algorithms against very large volumes of data. So the technology's gotten to the point where you can actually do some of this stuff. The catalog concept has been around for as long as database managers have been around. The problem was you could only build a catalog for just that database manager. The promise of building enterprise-wide catalogs, that dream has been in place for years. One of the worst two days of my life was flying back from Japan, into New York, and sitting in an IBM information model meeting for analysts. It was absolutely-- >> Was that the 40s or 50s? (laughter) >> That was in the 80s. It was absolute hell. But the point is that Informatica is now-- >> You were the prodigy. >> Yeah, I was a prodigy. Informatica is now bringing together a combination of technologies, including CLAIRE, to make it possible to actually do catalog in a very active way. And that's trend setting. >> I think they're right too. I think that's clearly, they make a good product because I've got to say, you know, watching them for five years. This is our fourth year coming to Informatica World. Our first meeting with Anil, when he was chief product officer, was 2014 and so we've seen the progression. They're right on track, and I think they have an opportunity with IoT and blockchain, but the question I want to ask you guys is, this event of about 4,000 people, not a huge big data show, but it's really all about data. There's no distractions. The fact that they can't even get a lot of IoT airtime means that there's been a lot of core discussions. >> They're really focused. >> This is not like a Strata-- >> No. >> Where everyone's marketing some tool or platform. >> These guys are down and dirty with the products. >> They are really focused on their core opportunities, and like Peter was saying, they're really focused, they're the premier, I see the data pipeline solution or platform vendor. The data pipeline is the center of the AI revolution. And so in many ways, all of the forces, all of the trends have converged to the advantage of Informatica as being the core, go-to vendor for a complete data pipeline for all your requirements, including machine learning development. >> There's one more thing. We didn't hear blockchain, we didn't hear IoT, although I bet you there's a lot of conversation, one-on-ones between customers and Informatica about some of those things. But there's one other thing we didn't hear, which I think is very telling, and speaks to some of our trends. We didn't hear open source. Open source was not once mentioned on theCUBE, except maybe you mentioned it once. >> John: You're right. >> Now, if we think about where the big data market was forged, and where it was going to always remain, was it was going to be this big, huge, open-source play. And that has not happened. Informatica, by saying, "We're going to have "a great individual product, "and a great portfolio that works together," is demonstrating that the way to show how the new compute model is going to work is to take a coherent, integrated, focused approach on how to do it. >> It's interesting, I mean we could dissect this. Open source is a great observation, because is there really open source needed if you have a pipeline thing? I'd much rather have a discussion about open data, which I think as your deal points to, is getting into hybrid cloud as fast as possible in a console. To me, that's so much more powerful than open source. >> Jim: Open APIs. >> Open APIs where I can not get locked into Azure. >> I think open source is still important, but I'll bet you that the open source, if you start looking at what these guys are doing and others like them are doing, my guess is that we'll see open source vendors saying, "Oh, so that's how you're going to do catalog. "Okay great, so let's take an open source approach "to doing that." And you know, Informatica's going to have to stay in front of that. >> They might be using some open source. It might not be a top-line message. But let's go the next level, let's go critical analysis on Informatica. What does Informatica need to do, obviously they've got a tail wind, they've got great timing with GDPR, you couldn't ask for a better time to showcase engineering data, governance and application integration across clouds than now. So they're in a good spot. Where are they strong? What do they need to work on? >> Well okay, let's just focus on GDPR, because it is three days from now for that compliance date. GDPR, I mean, Informatica's had some good announcements at this show and prior to this show, in terms of tools for discovery of all your PII and so forth, so you can catalog it in the big data catalog. What needs to be built up by them and other vendors as well, is a more fully fleshed-out, GDPR compliance platform, or portfolio, or ecosystem. There's a lot of things that are needed, like a standardized consent portal so your customers can go in, look up their PII in your big data catalog and indicate their consent or their withdrawal of consent for you to use particular pieces of data. Hortonworks a few weeks ago at their data works in Berlin, they made an announcement related to such a portal. What I'm getting at is that more vendors, including this, every big data catalog vendor needs to have in their portfolio, and will, and I predict within the next two years, a consent portal as one of several important components to enable not just GDPR compliance, but really compliance with any such privacy-- >> A subject portal that offers consent but then is verified. >> Jim: For example, but it needs to be open source. >> Here's what I'll say, John. And we had a conversation about it with Amil, the present chief product officer. I think that if Informatica, similar to what we think, is on the right path, the world is moving to an acknowledgment that data has to be treated as an asset. That tooling is required so that you can do so. And that you have to re-institutionalize work, re-organize work, and re-think, culturally, what it means to use data as an asset. >> With penalties down the road, obviously on the horizon. >> Well there are penalties, and you know, proximate like GDPRs, but also you're out of business if you don't do these kinds of penalties. But one of the things that's going to determine what's going to gate their growth is how many people will actually end up utilizing these technologies? And so if I were to have one thing that I think they absolutely have to do, we're coming out of a world that's focused on we use process, and process models and process-oriented tools to build applications. We're moving into a world where we use data, data methods, data models to build applications. This notion of a data-first world as opposed to a process-first world, Informatica has to take a lead on what it means to be data-first, tooling for data-first, building applications that are data-first, and very importantly, that's how you're going to grow your user base. >> Sajit was talking about data value, data value chains or whatever it's called. >> Supply chains. >> Data supply chains. I think there's going to be a series of data supply chains that are going to be well-formed, well-defined, and ones that are going to be dynamic. Seeing it happening now. >> And actually that's an interesting discussion, data value chains, data supply chains, but really, data monetization chains. The whole GDPR phenomenon is that your customer's PI is their property, and that you need their consent to use it, and to the extent that they give you consent. On some level, the customer's expecting a return of value to them. You know, maybe monetization. Maybe they make money, but more enterprises have to start thinking of data as a product. And then they need to license the IP from whoever owns it. >> Peter: This is a huge issue. >> And vendors like Informatica need to understand that phenomenon and bake it, as it were, into their solution portfolio. >> Either they're going to be on the right side of history on that, or the wrong side, because you're right and you just highlighted Peter's point, which is that data direction, not the process, to your point. >> Data first. >> If I own the data, it's got to be very dynamic. Okay, my final comment would be, and I mentioned this last night when we were talking, is that I think that things are clicking for them. I think they've got tail winds, I think they're smart enough on the product side. The trend is their friend. They've got the clould deals in place. They're in a nice layer in the stack where they can be that Switzerland. You've got storage vendors underneath, there's a nice data layer, so in the position, with coming over the top cloud-native Kubernetes and containers-- >> This is going to get messy fast. >> John: I didn't hear Kubernetes at all this show. >> Hold on, let me finish. This is going to be a robust Switzerland model where I don't think they can handle the onboarding of partners. I think they have a lot of partners now from their standpoint, but I think they might have an AWS factor where they're going to have to start thinking really hard about how to be efficient about onboarding partners. To your point about adoption, this is going to be a huge issue that could make or break them. They could scale the partnership model through the APIs, they could have a robust ecosystem. That could show us 15,000-- >> If they could be a magnet brand inside Azure, or a magnet brand inside AWS for how you think about building new classes of value, applications and others, with a data-first approach, then a lot of interesting things could happen. >> Yeah, they could be a magnet brand to avoid getting disintermediated by their public cloud partners because Microsoft's got a portfolio they could place with theirs. AWS has built one. >> Everybody wants this. >> Yeah, everybody wants them. >> Guys, great job. Peter, great to host with you. Jim, great to have you on, making an appearance in between your meetings, one-on-ones and the analyst stuff. >> I'm a busy man. >> That's theCUBE here, wrapping up day two of coverage here at Informatica World 2018. The trend is their friend. Data's at the center of the value proposition, and more strategic ever, data engineering, governance, application. This is all happening right now. Regulations on the horizon. A cultural shift happening. And we're out here in the open doing it, sharing the data with you. Thanks for watching Informatica World 2018. (energetic music)

Published Date : May 23 2018

SUMMARY :

Brought to you by Informatica. from the customers, that hopes to survive You heard the hallway future must be in the cloud knows that the prem-based in the same way that an IBM does, of the asset. company that sought to serve that they have is very tied to that. on some of the things that I've observed of the next round of data needs. and I expect to see more a lot of sizzle at stake. of where they're going. founder of INGRES, legend in the industry, Everything that is done inside of the So you see that's a flagship product So the technology's gotten to the point But the point is that Informatica is now-- to make it possible to actually do catalog to ask you guys is, some tool or platform. dirty with the products. all of the trends have converged and speaks to some of our trends. is demonstrating that the way to show if you have a pipeline thing? Open APIs where I can going to have to stay But let's go the next level, in the big data catalog. A subject portal that offers consent to be open source. is on the right path, the world is moving With penalties down the But one of the things that's Sajit was talking about data value, and ones that are going to be dynamic. and that you need their consent to use it, Informatica need to understand not the process, to your point. They're in a nice layer in the stack Kubernetes at all this show. This is going to be a for how you think about to avoid getting disintermediated and the analyst stuff. Regulations on the horizon.

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Sanjeev Vohra, Accenture | Informatica World 2018


 

>> Announcer: Live, from Las Vegas, it's theCUBE! Covering Informatica World 2018. Brought to you by Informatica. >> Hello everyone welcome back, this is theCUBE's exclusive coverage at Informatica World 2018 here live, in Las Vegas at The Venetian Ballroom. I'm John Furrier, your host of theCUBE, with Peter Burris, my co-host this week, Analyist at Wikibon, Chief Analyst at SiliconANGLE and theCUBE. Our next guest is Sanjeev Vohra, Group Technology Officer at Accenture, in charge of incubating new businesses, growing new businesses, handling the talent. Great to have you on thanks for spending the time coming on. >> Pleasure, it's my pleasure to be here. >> So we have a lot of Accenture interviews, go to thecube.net, type in Accenture, you'll see all the experts. And one of the things we love about talking with Accenture, is you guys are in the front lines of all the action. You have all the customer deployments, global system integrator, but you've got to be on top of the new technology, you've got really smart people, so thanks for spending the time. So I got to ask you, looking at the landscape, of the timing of Informatica's opportunity, you've got data, which is not a surprise for some people, but you've got GDPR happening on, this Friday, you've got cloud scale on the horizon, a lot of interesting things are going on right now around data and the impact of customers, which is now pretty much front and center. What're you guys doing with Informatica, what are some of the things that you guys are engaging with them on, and what's important to you? >> We have a very deep relationship with Informatica for many years and, we have many, many, joint clients in the market, and we are helping them sustain their businesses, and also grow their businesses future. Right? In future. And I think, I think there's a lot going on, there's a lot going on sustaining the core of the business, and improving it on a continuous basis, by using new technologies, and, you know, like today's keynote went on a little, talked about the new stuff and it's, there's a lot of things, actually, clients require, or our customers require for, just sustaining their core. But then I caught something in the middle, which is basically: how are you building your new business models, how are you disrupting the market your industry, what's new around that? And, in that piece, I think that's where, we are now starting working with Informatica to see what other pieces we need to bring together to the market, so we can generate, so we can help clients or customers to really leverage the power of technology. And I'll tell you, there are four areas of discussion priorities, that are, you know, you get a sense, and we get a deep dive depending on what you want to see. The first one is, I think the customers now have data warehouses, which are Data 2.0, as is what's told in the morning, so these are still 15 years old data warehouses, they are not in the new. So a lot of customers, and a lot of organizations, large organizations, including some organizations like ours, they're investing right now to make sure that they get to Data 3.0, which is what Anil was saying in the morning, which is around the new data supply chain, because without that, you cannot actually get real data analytics. Right? So you can't generate insight on analytics unless you actually work on your data's infrastructure layer below, so that's one area where we are working with them, that's where the cloud comes in, that's where the flexibility of cloud comes in. The second piece is around, around data compliance and governance because, guess what, there're regulations which are coming up now, which are towards data privacy and data protection. And the data infrastructures which were built 15 years back, actually do not handle that so effectively. >> In being polite, yeah. I mean, it wasn't built for it, they didn't have to think about it. >> Sanjeev: It was not built for that, exactly. So now, now, the point there is that, now there is a regulation coming in, one of them is GDPR, Global Data Protection Regulation, it impacts all the global companies who deal with your EU residents. And now they are looking at how they can address that regulation, and be compliant with that regulation. And we believe that's a great opportunity for them to actually invest. And see how, not only comply with regulation, but actually make this a benefit for them. And make the next leap towards building a next level of infrastructure for them, their data, right? >> And that is doing a lot of the data engineering, actually getting data right. >> And that's the third piece. So the first two are this: one is infrastructure, second is compliance, and the third reason, they're all interrelated finally, but I'm just saying, it depends on, from where do you want to begin your journey, right? And the third piece is around, I think you got it right, is about quality of data, but actually it is not quality, we call it data voracity, it's much beyond quality. We talk about more completeness, and also things like provenance, integrity, and security along with it, so if we, and it's very much business contextual element, because what's happening is, you may have heard the story is that, clients have invested in data lakes, for years now, it's been there for like, eight, nine years, data lake concepts, and everybody talks about it-- >> John: Throw everything into the lake. >> And everybody says throw everything into the lake, and then they become a data swamp. (John laughing) - That was last years theme. >> That was last years theme, and the reason is because, because it's not IT's failure, IT is actually pretty advanced, the technology is very advanced. If the business is not as involved as it should be, and is not able to trust the data, and that's where your point comes in, whether you have the right data, and trusted data with you. >> Though, well we had Toyota on earlier and they said, one of the customers said, we had this 2008 post crisis thing and then, they had all this stuff channeled, they had product in channel, and they had the data! They actually had the data, they didn't have access to it! So again, this is like the new data center, data first, get it right, and so with GDPR we're seeing people saying okay, we've got to get this right. So that's, investing engineering involved, governance, application integration, this is all, now, a new thing. How do you guys advise you clients? 'Cause this is super important and you guys are, again, on the front edge. As a CTO group, you got to look at the new tech and say, okay, that's baked, that's not baked, that's new, that's old, throw a container around it, you know. (laughing) How are you sorting through the tools, the platforms? 'Cause there's a lot of, there's a lot of stuff out there. >> Oh yes, absolutely, and there's a lot of stuff, and there's a lot of unproven things as well, in the market. So, the first and foremost thing is that, we should understand what the context in the market right now is. The first question is, mine is, is everybody ready for GDPR? The answer is no. (John laughs) Are they, have they started into the journey, have they started getting on the racetrack, right, on the road? >> Yes? Yeah? It depends on a majority of that organization, some people have just started building a small strategy around GDPR, some people have actually started doing assessments to understand how complex is this beast, and regulation, and some people have just moved further in the journey of doing assessment, but they're now putting up changes in their infrastructure to handle remediation, right? Things like, for example, consent management, thinks about things like dilation, like, it's going to be a very big deal to do, right? And so they are making advantageous changes to the infrastructure that they have, or the IT systems to manage it effectively. But I don't think there's any company which properly can claim that have got it right fully, from end-to-end, right? So I think that's happening. Now, how are we addressing? I think the first and foremost thing, first of all we need to assess the majority of the customers, or the organization. Like BHD, because we talk to them first and understand, we understand, right? Usually we have various ways of doing it, we can have a chit-chat, and meet the person responsible in that company, it could be a Chief Data Officer of a company, it could be a CIO of a company, it could Chief Operating Officer of a company, it could be a CSO of a company, depending on who has a baton in the sea of suites, to kind of handle this problem. >> So it's different per company, right, so every company has their own hierarchy or need, or entry point? >> Data companies have different entry points, but we are seeing more of the CSOs and CIOs playing a role in many of the large organizations, and our, you know our clientele is very large companies, as you know. But we see most of these players playing that role, and asking for help, and asking for having a meeting, and starting with that. In some cases, they have not invested initially, we talked to them, we assess them very quickly, very easy, quick as it's in, you know, probably in a couple of days or day, and tell them that, let's get into a, what we call is, assessment as step one, and that takes four to six weeks, or eight weeks, depending on the size of their application suite, and the organization. And we do it quite fast, I mean initially, we were also learning. If you were to have asked me this question 12 months back, we had an approach. We've changed that approach and evolved that approach now. We invested hugely in that approach itself, by using a lot of machine learning to do assessment itself. So we have now a concept called data discovery, another concept called knowledge graph. >> And that's software driven, both with, it's all machine learning or? >> Sanjeev: It's largely computer driven. But obviously human and computer work together, but it's not only human. A traditional approach would happen to do only with humans. >> John: Yeah, and that've been takin' a long time. >> And that has changed, that has changed with the new era, and technology advancement, that even for, things which are like assessment, could now be done by machines as well, machines are smart enough to do that work, so we are using that right now. But that's a step one, and after that, once we get there, we build a roadmap for them, we ensure that they're stakeholders are agreeing with the roadmap, they actually embrace the roadmap! (laughing) And once that's done, then we talk about remediation to their systems. >> So, you mention voracity, one of the, and you also mentioned, for example, the idea of the, because of GDPR, deletion, which is in itself a voracity thing, so you, it's also having a verifiable actions on data. So, the challenge that you face, I think, when you talk to large customers, John mentioned Toyota, is, the data's there, but sometimes it's not organized for new classes of problems, so, and that's an executive issue 'cause, a lot of executives don't think in terms of new problem, new data, new organization. You guys are speaking to the top executives, CSOs, CIOs often but, how are you encouraging your clients, your customers, to think differently, so that they become data-first? Which is, kind of a predicate for digital business transformation anyway. >> So I think it's a great question. I think it depends again on, who you're talking to in the organization. I have a very strong perspective, my personal view is that data is an intersection of business and technology, it is not a technology, it's not a business, right? It's an intersection of both, especially this topic, it has to be done in collaboration within business and technology. Very closely in terms of how, what is the, how you can drive metadata out of your data, how can you drive advantage out of your data? And, having said that, I think the important thing to note down is that: for every, when you talk about data voracity, the single comment I will make that it is very, very, very contextual to business. Data voracity is very, very contextual to the business that you're running. >> Well, but problems, right? Because, for example, going to Toyota, so, when the Toyota gentleman came on, and this is really important, >> Absolutely. >> the manufacturing people are doing a great job of using data, lean is very data-driven. The marketing people were doing a great job of using data, the sales people were making a great job of using data, the problem was, the problems that Toyota faced in 2008, when the credit crunch hit, were not limited. They were not manufacturing problems, or marketing problems, or sales problems, they were a wholistic set of problems. And he discovered, Toyota discovered, they needed to say, what's the problem, recast the problem, and what can we do to get the data necessary to answer some of these crucial questions that we have? >> So, I think you hit the nail, I can tell, I mean, I think you're spot on, and the one way we are doing right now, addressing that is through, what we call our liquid studios, >> John: I'm just going to-- >> Peter: I'm sorry what? >> Liquid studios. >> Peter: Liquid studios. >> We have this concept called liquid studios. >> John: Yeah, yeah. >> And actually, this concept we started, I don't know if you heard about this from Accenture before? we started this thing couple of years back-- >> John: Well take a minute to explain that, that's important, explain liquid studios. >> Okay, so liquid studios, so what, when we were thinking about these things where, we talked to multiple clients, they called us, exactly the point, they may be working in silence, and they may be doing a great job in their department, or their function, but they are talking across enterprise. As to how they can, if you are doing great work, can I use your work for my advantage, and vice versa, right, because it's all sharing data, even inside enterprise, forget outside enterprise, and you will be amazed to know how much sharing happens today, within enterprise, right? And you're smiling, right, so? So what we did was, we came to this concept, and the technologies are very new and very advanced, and many of the technologies we are not using beyond experimentation, we are still in the COE concept, well that's different than enterprise ready deployment. Like, if we talk about ERP today, that's not a COE, that's an enterprise ready deployment, in most of the companies, it's all there, like, you run your finance on ERPs right, most of the companies, big companies. So we felt that, technology's advancing, the business and technology IOs, they all have to still agree on a concept, and define a problem together. And that's where the studio comes in, so what we do is, it's actually a central facility, very innovative and creative space, it's unlike an office, it's very much like, new, new thing, it's like very, differently organized structure to generate creativity and good discussion. And we bring in core customers there, we have a workshop with them, we talk about the problem for one or two days, we use design thinking for that, a very effective way. Because one thing we've learned, the one thing that brings our table to agreement on a problem. (laughing) (John and Peter laugh) In a very nice manner, without confronting, in a very subtle manner. So we, through this timeframe, we get to a good problem situation, a good problem definition and then, the studio can actually help you do the POC itself. Because many times people say, well I understand the problem, I think I kind of get your solution, or what your proposing, my people also tell me something else, they have a different option to propose. Can we do it together? Can I get the confidence that, I don't want to go in enterprise ready deployment and put my money, unless I see some proof of pudding, but proof of pudding is not a power point. It's the actual working mark. >> Peter: It's not?! >> It's not! (all laughing) and that's where the studio comes in picture because, you wouldn't believe that we do these two days of workshop without any Powerpoint, like we aren't on a single slide. >> So it's creative, it's very agile, very? >> It's more white boarding, come and talk, it's more visitation, more visitation now, more human interaction, and that's where you open up everybody saying: what is your view, what is your view? We use a lot of post-it stickies to kind of get the-- >> I think the business angle's super important, I want to get your thoughts. 'Cause there's a lot of problems that can be solved once you identify them. But we're hearing terms like competitive advantage, 'cause when you solve some of these problems, these wholistic problems, that have a lot of interplay, where data's shared, or where there's internal, and or external with APIs and cloud-native, you start thinking about competitive advantages, being the data-first company, we've heard these terms. What does that mean to you guys? When you walk into an executive briefing, and they say look, you know, we've done all this work, we've done this engineering, here's where we're at, we need help, but ultimately we want to drive top-line results, be more competitive, really kind of move with the shift. This is a, this is more of a business discussion, what do you guys talk about when you have those conversations? >> I think we, so first of all, data was always a technical topic, do you agree? Like if you just go back, 10 years back, data was always a CIO discussion. >> Well, >> Unless you're in a regulated industry like financial services or, >> Or I guess I'd say this, that the, that the notion of getting data out of a system, or getting data into a system, was a technical discussion. But there was, you know, we've always used data, from market share growth, etc. But that was relatively simple, straight-forward data, and what you're talking about, I think, is, getting into considerably greater detail about how the business is really operating, how the business is really working. Am I right? >> You're right, considering data as an asset, in a discussion in terms of, how can you leverage it effectively, that's what I was saying and, so it is, it's definitely gone up one more level upstaged or into the discussion that is, into the companies and organizations. And what we're saying is, that's where the business comes in effectively and say that, helping them understand, and by the way, the reason I was making that comment is because, if you have ever seen people expending data 10 years back, it is very complex explanation. >> Schemas, this, that, and the other thing. >> You got it, yeah. And it's very hard for a business guy to understand that, like if I'm a supply action lead, I don't get it, it's too complex for me. So what we did, I'm just letting you know how we started the discussion. The first and foremost thing is, we tell them, we're going to solve the business problem, to your point, that's what we think, right? And, every company now-a-days, they want to lead in their industry, and the leadership position is to be more intelligent. >> Yeah, and it's got to hit the mark, I mean, we had Graeme Thompson on, who's the CIO, here at Informatica, and he was saying that if you go to a CFO and ask them hey where's the money, they'll go oh, it's over here, they get your stuff, they know where it's stored, at risk management, they say, where's they data? You mentioned asset, this is now becoming a conversation, where it's like, certainly GDPR is one shot across the bow that people are standing up, taking notice, it's happening now. This data as a asset is a very interesting concept. When I'm a customer of yours, say, and I say hey Sanjeer, I have a need, I got to move my organization to be data-first but, I got to do some more work. What's my journey? I know it's different per customer, depending on whether it's top-down, or bottom-up, we see that a lot but. How do you guys take them through the journey? Is it the workshop, as you mentioned, the assessment, take us through the journey of how you help customers, because I'm sure a lot of them are sittin' out there goin' now, they're going to be exposed with GDPR, saying wow, were we really setup for this? >> Yeah, so I think in the journey, it's a very good question that you asked. The journey can start depending on the real, the biggest pain they have, and the pains could be different on the majority of that particular organization, right? But I can tell you what client position we are having, in a very simplified manner, so that you understand the journey, but yes, when we engage with them, there's a process we follow, we have a discovery process, we have a studio process, together have a workshop, get into a POC, get into a large-scale deployment solution en route. That's a simple thing, that's more sequential in nature, but the condition is around four areas. The first and foremost area is, many companies actually don't have any particular data strategy. They have a very well articulated IT strategy, and when you go to a section of IT strategy, there's a data component in that, but that's all technology. About how do you load, how do you extract those things. It talks about data architectures, and talks about data integration, but it doesn't talk about data as a business, right? That's where it's not there, right? In some companies they do have, to your point, yes, some companies were always there in data, because of regulatory concerns and requirements, so they always had a data organization, a function, which thought of data as different from other industries. And those industries have more better strategy documents or, or they're more organized in that space. But, guess what, now companies are actually investing. They're actually asking for doing help in data strategies, that's one entry point which happens, which means, hey, I understand this, I understand governance is required, I understand privacy's required, and I understand this is required, I also understand that I need to move to new infrastructure, but I can't just make an investment in one or two areas, can you help my build my strategy and road map as to what should be my journey from now til next three years, right, how does it look like? How much money is required, how much investment is required, how do I save from something and invest here, help me save internal wealth, right? That's a new concept. Right, because I don't have so much that you're asking for, so help me gain some savings somewhere else. That's where cloud comes in. (laughs) So, that's one entry point, the second entry point is totally on, where the customers are very clear, they actually have thought through the process, in terms of where they want to go, they actually are asking, very specifically saying, I do have a problem in our infrastructure, help me move to cloud. Help me, that's a big decision right, help me move to cloud, right? But that's one, which I call is, new data supply chain, that's my language. Which means that-- >> John: I like that word actually. >> Yeah? I'm making your supply chain and my supply chain in business terms, if I have to explain business, it's different, technically it's different. Technology, I can explain all the things that you just mentioned, in business I explain that there are three Cs to a supply chain, capture it, curate it, consume it, and they so, oh I get it now, that's easy! >> Well, the data supply chain is interesting too, when you think about new data coming in, the system has to be reactive and handle new data, so you have to have this catalog thing. And that was something that we saw a lot of buzz here at the show, this enterprise catalog. What's your take on that, what's your assessment of the catalog, impact to customers, purpose at this point in time? >> I think it's very important, especially with the customers and large companies, who actually have data all over the place. I can share, as an example, we were talking to one of the customers who had 2600 applications, and they want to go for GDPR, we had a chat with them, and we said look, they were more comfortable saying, no, no, let's no use any machine. Because when you talk about machine, then you have to expose yourself a bit, right? And I said look, the machine is not going to be in my place, it's going to be in yours, your boundaries of firewall. But they were a little more concerned, they said let's go with a manual approach, let's do that, I said fair enough, it's your call, we can do that as well. But guess what? 2600 applications, you can't discover manually, it's just not possible. >> John: Yeah, you need help. A lot of data streaming and-- >> I guess I'm just letting you know it's very, I'm just answering your question. The data catalog is extremely important, if you really want to get a sense of where the data is residing, because data is not in one or two applications, it's all over the place. >> Well I'm impressed by the data catalog positioning, but then also, when you look at the Azure announcement they had, that Informatica had. You're essentially seeing hybrid cloud playing out as a real product. So that's an easy migration, of bringing in some of those BI tools, bringing some democratization into the data discovery. Rajeev, thanks for coming on theCUBE, really appreciate it, love the work you do, and I just want you to take a minute, just to end the segment out. Explain the work that you do, you have two roles, real quick, explain your two primary roles. You've got the, you incubate new stuff, which is hard to do, but, I'm an entrepreneur, I love the hard problems, but also you're doing talent. Take a minute to kind of explain, real quickly, those two roles, for, super important. >> well, the first one is basically that I, my role, I look at any ideas that are, that we can incubate as a business, and we can work within Accenture, different entities within Accenture to make sure that we go to clients in a much more quiescent manner, and see how we can have an impact to our top line. And that's a big thing, because our, we are a service as a business and, we have to be very innovative to come to know how do we increase our business. >> Any examples that you can share, of that stuff that you worked on? >> So, one is, right now, I'm spending a lot of my time in, on fueling our data business itself. We just recently launched our data business group, right? We have our market way in this position, is called applied intendance, which you may be aware, which includes data, analytics, advanced analytics, and then artificial intelligence, all put together, then we can solve these problems. >> And you guys got a zillion data scientists, I know that, you guys have been hiring really, really strong people. >> It's a very strong team. But on that, what I feel is that, the data is a critical foundation, really critical foundation for an intelligent enterprise. You can become and intelligent enterprise unless you have right data, to your point. And right data means curated data, in the set, in the fashion that can help you become, draw more insights from your enterprise. And that's possible if you invest in data strongly, and selection of data so strongly, but that's why we are fueling that, so I'm just letting you know that I'm spending most of my time right now to enhance our capability, you know, enhance our power in on that, and go to market with that. The second thing which I am investing right now, which is, there is a few more ideas, but one more, which could be very useful for you to know, is, while companies are moving to the new, they have to also, they have to rely on their people. Ultimately the companies are made of people. Like us, right? And if you can, if you are not retooling yourself, you cannot reimagine the future of your organization as well. >> You're talking about the peoples, their own skills, their job functions, okay-- >> So I'm working on a concept called workforce of the future right, how can 44 companies, large companies, how can they transform their talent, and their, even leadership as well, so that they are ready for the future and they can be more relevant. >> Yeah, and this is the argument we always see on theCUBE, oh, automation's going to take jobs away, well, I mean certainly automating repetitive tasks, no one wants to do those, (laughing) but the value is going to shift, that's where the opportunities are, is that how you see that future workforce? >> Absolutely, it's one of the complimentary, we have Paul Daugherty, whom you know, who's the Chief Technology Officer of Accenture Technology. Accenture, Accenture as a firm, he, he's a Chief Technology and Innovation Officer for Accenture He has recently written a book called Human + Machine, exactly talked about the same concept that, we actually all believe, very, very strongly that, the future is all about augmenting humans together. So there are tasks which machines should be doing, and there are tasks where humans should be doing, and there are tasks which both of them do collaboratively, and that's what we are trying to boast. >> Cloud world, we're doing it here in theCUBE, here at Informatica World. Rajeev, thanks so much for spending time-- >> Sajeev. (laughing) Sajeev, I mean, thanks for coming on. Sorry my bad, a little late in the day. But we're bringing it out here at Informatica World, this is theCUBE, I'm John Furrier with Peter Burris, here with Accenture inside theCUBE, here at Informatica World in Las Vegas. Be right back with more coverage, after this short break. Thank you. (bubbly music)

Published Date : May 23 2018

SUMMARY :

Brought to you by Informatica. Great to have you on thanks for And one of the things we love that they get to Data 3.0, they didn't have to think about it. And make the next leap towards building of the data engineering, and the third reason, they're and then they become a data swamp. and the reason is because, again, on the front edge. in the market right now is. in the sea of suites, to and that takes four to happen to do only with humans. John: Yeah, and that've And once that's done, then we talk about So, the challenge that you face, I think, for every, when you talk get the data necessary We have this concept minute to explain that, and many of the technologies and that's where the studio and they say look, you know, Like if you just go back, 10 years back, that the notion of getting or into the discussion that is, and the other thing. and the leadership position Is it the workshop, as you and when you go to a that you just mentioned, the system has to be And I said look, the machine John: Yeah, you need help. it's all over the place. love the work you do, and I and see how we can have which you may be aware, And you guys got a zillion in the fashion that can help you become, and they can be more relevant. we have Paul Daugherty, whom you know, doing it here in theCUBE, Sorry my bad, a little late in the day.

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Sally Jenkins, Informatica | Informatica World 2018


 

>> Narrator: Live from Las Vegas, it's theCUBE, covering Informatica World 2018. Brought to you by Informatica. >> Okay, welcome back, everyone. Live here in Las Vegas at the Venetian, this is Informatica World 2018, CUBE's exclusive coverage. It's our fourth year covering Informatica World, and boy, what a transition; it's been fun to watch. I'm John Furrier, the co-host of theCUBE, with Peter Burris, Head of Research for Wikibon, SiliconANGLE, and theCUBE. Our next guest is Sally Jenkins, Executive Vice President, Chief Marketing Officer at Informatica. Welcome back, good to see you. >> Thank you, John, it's nice to see you too. >> Very comfortable here, you guys having a great event, congratulations. It's crowded, but it doesn't feel crowded. A lot of sessions are going on. What's going on with the event? Give us some stats, you've got a lot of partners here. >> Yeah, so we are very happy to be back in Las Vegas, and we are taking this up a whole notch a bit, if you can notice. We've got close to 4,000 folks who saw the Opening General Session this morning. For the first time ever, we're live streaming, and sent out a note that we were live streaming to over 250,000 customers, so I'm real happy about that. Because, as you know, with the rebrand last year, it was all about getting our message out and upleveling our message, so we're really happy that our message is getting out there, with everything that came from General Session this morning, and then, tomorrow with Closing General Session. >> Just gets bigger every year, so congratulations. >> Thank you. >> Great to see that everything comes in. Of course, the products are just right in line. The timing couldn't have been better. Multi-cloud, everything's kind of clicking. GDPR over the top, little push there for all the international customers. But the big story that we see is the journeys that are happening. You guys have been on a journey as your own company, digital disruption, digital transformation. But there's multiple journeys. Can you just take us through the vision of how you guys see the journeys, and how does Informatica fit into the customers, 'cause your customers are also changing? >> Sally: Yes, that's right. >> Do you change your business model? Anil laid it out, customers have this journey. What's the four journies? >> Yes, that's a great question, John. So we have, of course, been customer-centric ourselves. We've adapted our journeys to accommodate the journeys that we know our customers are on. And this whole conference is centered around those four journeys, so hybrid cloud, next-gen analytics, 360 engagement, and data governance and compliance. So that's what we've heard our customers deal with day in and day out, in their data-centric initiatives, and so we wanted to encapsulate that into the entire conference. So that's what it's all about, and that's an extension of our messaging that we laid out last year. So you'll see that again and again and again in a consistent fashion. >> "Disrupt Intelligently", I saw the messaging. First of all, great artwork, great branding, a lot of the images; what does that mean? 'Cause you've got all kinds of great imagery, people on the move, mobile, data's involved, obviously, the center of it. >> Well, that and data is the critical foundation for what we call "Intelligent Disruptive". So disruption with a purpose is intelligent. And we believe, with our technology, that our customers can then unleash the power of their data to create what we call their next intelligent disruption. So we were very thoughtful about the choice of words there, 'cause disruption can be considered a negative, but we see it as very much a positive, and a way for customers to leapfrog the competition, and set the tone for their markets. >> This is an interesting concept. We were talking with a lot of the customers you've had on; we've had Toyota on, and they said, quote, these testimonials just kind of pop out, "We knew we had the data; we had all these problems "we hadn't connected, but we actually had the data "when they actually connected us, and said, "we could have foreseen this." >> Sally: That's right. >> So they were disrupted in a negative way, the fact that they were trying to connect, now they're set up. And then he used an example, once they got set up, that they didn't predict that all this inbound data from the cars were coming in. So again, that's a disruption, but now they've handled it. Is that kind of where you guys were kind of connecting the dots on the intelligent piece? >> Yeah, that's right, we're helping our customers understand what to do with the data, right? So they know the data exists, but we need to help them turn it into actionable insights that leads to their next disruption, and again and again and again with their different projects. And so those are the conversations that we've been having with our customers. Just helping them, we say, unleash the power of their data. The data's there, we need to make it useful and valuable to them. >> And competitive advantage, obviously, seeing data, ease of use as a competitive strategy. Now the Microsoft announcement was interesting, because you can see that you can take an on-prem dataset, go through the Azure portal in their console, which is very cloud-native, you know, press a few buttons, connect to Informatica's intelligent cloud service, and move data. >> Sally: That's right. >> I mean, it's not like there's someone behind the curtain; it's actually a working product. >> No, it's real, it's real and it's available for preview, and if you saw the keynote this morning, you heard from Scott Guthrie. He said this whole partnership between Informatica and Microsoft, and I quote, "A match made in heaven". So there's something real there. Microsoft and their customers see the value in partnering with us, so we were really pleased to announce that today. >> I'm going to check the Internet, but I think this might be the first iPaaS integration into Azure at this level. 'Cause it's pretty deep with these guys. So that's going to certainly set up hybrid cloud instantly. >> That's right, that's right. And scale, right, we're enterprise-scale to begin with, obviously, so is Microsoft. So it's a good partnership. >> Okay, from the branding piece, I got to ask you, you guys did the rebranding, what's your one-year review, if you have to give yourself a report card, check, check, check, straight As, perfect score? If you could go back and do- >> Well, I'd like to say that we were in the honor roll. And we measure ourselves based on what our customers tell us, so we were very deliberate in choosing a few areas of which we wanted to see progress, and that is, the first one is, were people aware that we're a cloud company? And I'm delighted to say that, yes, we've absolutely moved the needle on that, so they associate Informatica with cloud, as you know, we're the number one in enterprise cloud data management. That's what we kicked off last year. And so you'll see a continued investment around the globe in the brand. We believe that good brand health is what leaders do, in terms of setting the pace for their industry. And that's exactly what we're doing. So, one year into it, we feel really good. We did what we set out, and we delivered on what we said we were going to do. And if you all remember last year's part of the rebrand, as soon as we went external, then we needed to shift our focus back internally, and think about what does this mean to our employees, and how do we leverage the culture that we already had inside Informatica and build upon that? And that's exactly what we've been working on. So we rolled out a new set of values in January. To no surprise, they're called We-DATA. And DATA stands for Do Good, Act as One Team, Think Customer First, and Aspire for the Future. And so that's what we're doing right now, is rolling that out around the world to our employees. And that was based on employee feedback, as well. >> That's bottoms up, that's good organic listening. I got to talk about branding, 'cause this is something that we're seeing a lot of. We're seeing a lot of shifts going on. When you have these shifts you mentioned earlier, about getting a competitive advantage, a leg up on the competition, you guys had that same opportunity. Because the brand, pecking order of companies is going to change with these new waves coming. With data, certainly, so it's a huge opportunity. Do you guys talk about that when you're in the brand meetings, and you're talking about with the execs, the power of the brand, and building the brand? >> Sally: Absolutely. >> And what are some of the things you're focused on to help continue to build that brand? >> Well, I think where you're going with this is what's the financial impact or value that the brand has? And everybody, from our industry analysts, to the financial analysts, to our customers, partners, they put a value on the brand. So if you don't define who you are in the market, then you let everybody else define you, and then there's no value in that. So that's really what we set out to do last year, is we wanted to define who we were, and be proud of it, and take ownership of it. >> Put a stake in the ground. >> Yeah, and then continue to invest in that. So when I say we'll continue to invest in the brand, that is about our messaging, and making sure that we are very clear as to who we are, as I said, 'cause we're setting the pace for this industry. >> And the brand promise real quick, just to summarize, if you had to kind of sum up the bumper sticker for Informatica, Disrupt Intelligently, kind of add to that, what would be the brand promise to your customers? >> Yeah, so it's the Disruptive Power of Data. And then what falls out of that is Unleashing the Power of Data, right? So that's our brand promise to our customers, is that's what we were talking about earlier, that's exactly what we do for them with our technology, and how can we help them stay ahead of their competition? >> That's great, look at the trends too. Look at what GDPR's doing, and some of the block chain stuff that's kind of emerging, it's power to the people. People want to have control of the data. >> Sally: That's right, putting the control back in their hands. >> Great stuff, so thanks for coming on theCUBE. Appreciate it, great to see you, congratulations. >> Thanks, John. >> And great to have our fourth year, our fifth year with Anil, we saw him at Amazon re:Invent in 2014, so great to continue to watch you guys grow. It's been fun to watch. >> Great, good, well stay tuned, there's more to come for sure. >> Right, can't wait to hear. It's theCUBE live here at Informatica World, two days of coverage here. We're getting down to the second day. We've got more action coming; stay here with us. I'm John Furrier, Peter Buriss, we'll be back after this short break.

Published Date : May 22 2018

SUMMARY :

Brought to you by Informatica. I'm John Furrier, the co-host of theCUBE, nice to see you too. you guys having a great and we are taking this year, so congratulations. But the big story that we see What's the four journies? the journeys that we know a lot of the images; what does that mean? and set the tone for their markets. a lot of the customers the fact that they were trying to connect, that leads to their next disruption, Now the Microsoft behind the curtain; it's and if you saw the keynote this morning, So that's going to certainly to begin with, obviously, so is Microsoft. and that is, the first one is, and building the brand? So that's really what we the pace for this industry. Yeah, so it's the That's great, look at the trends too. putting the control back in their hands. Appreciate it, great to to watch you guys grow. there's more to come for sure. We're getting down to the second day.

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>> Narrator: Live from Las Vegas, it's theCUBE covering Informatica World 2018, brought to you by Informatica. >> Welcome back, everyone, this is theCube, exclusive coverage of Informatica World 2018, live in Las Vegas at the Venetian Ball Room here. I'm John Furrier, the host of theCUBE, analyst here at theCUBE, with Peter Burris, analyst and also my co-host these past two days. Our next guest is Bruce Chizen, who is the executive chairman of Informatica, one of the leaders of the company. Great to have you back, good to see you. >> Good, great to be here, guys. >> It's like an annual pilgrimage. We get together here, and hear the perspective. Also, we had Jerry Held on yesterday, board member, very senior in the industry. You guys are legends. You've been there, done that. You've seen how many waves, how many waves have you seen? >> Yeah, I was just sharing with somebody, I was at Microsoft in 1983, so I guess I go back a little while. >> You've seen a lot of waves. Okay, so this wave is interesting, because we were talking about the keynote and talking about the timing of how data, super important, there's no debate on the role of data, but timing in the industry, you got cloud, multi-cloud, you've got things like containerization, Kubernetes, you're starting to see that microservices model appear. The role of virtualization is not as prominent as it once was, given what's happening in the stack, but certainly, data is super-strategic. GDPR, this Friday, goes into action. So, shot across the bow with GDPR, data at the center. Explain the phenomenon. >> Yeah, so, look, what's happening is, more data is being generated today than ever before. I think Anil Chakravarthy, CEO, said this morning during his keynote, it's increasing twofold every six months. It's just an amazing amount of data that's occurring, both through data warehouses, as well as realtime data through things like IoT and other streaming types of mechanisms, and at the same time, every enterprise in the world is trying to figure out how to transform this business, leveraging that data, and that data exists across so many different platforms, whether it's on-premise, whether it's the cloud, whether it's a combination of both, whether it's multiple clouds. So, trying to homogenize all this data, or to be able to capture it and get it usable in one place for analytics, for decision making, is an incredible task. Fortunately, it plays into Informatica's strength. >> I want to get your thoughts on two dimensions to that, because I agree, that's all happening, but you add the pressure to scale with the cloud, okay, that is a huge deal, okay, as well as, build then new applications faster. So, this pressure, not just to kind of get it right in the data, you got to scale with the cloud, so there's a lot of big things being built out. >> Yeah, and it's not as simple as the cloud, it's the combination of leveraging on-premise workflows with the cloud, with new applications or new workflows, and how do you make sure you have data integrity between those two environments? And I'll add another layer to it, most enterprises don't want to be held hostage to one cloud infrastructure provider, and what you are seeing is, those enterprises leveraging multiple cloud infrastructures. So, between the data that's on-premise, the data that might be residing in Azure, data that might be residing in AWS, trying to make sure that there's one view of this data, and that it's secure, it's cleansed, it's of high quality, is a greater task than ever before. >> So, Bruce, let me build on that and see if you agree with this. It sounds to what you're suggesting is that we've got all this data, it's growing very fast, but we have to be able to do two things to it. We have to be able to organize it, and we have to turn it into objects or things that have business value so that we can generate returns on it, appreciable increasing returns on it. Is that kind of the centerpiece of what we're talking about here at Informatica World? >> Absolutely, and if you look at the quick success of the enterprise data catalog that was launched last year and the number of customers that have already adopted the platform, which really is a catalog of the metadata that sits across the data across the entire enterprise. The fact that so many customers have adopted a 1.O product that quickly is validation that they want to be able to leverage and take advantage of all of this data that's sitting in thousands and thousands of different entities within their own enterprise. >> So with your experience, you think the adoption's greater than what you've seen, but put it in comparison, compare the magnitude of that adoption. >> We expected a handful of customers to adopt it in the first year, we have hundreds of customers that have adopted it in the first year. >> John: So, well over the forecast. >> Well over our forecast. >> Well, they bought it. Are they adopting and changing the practices, evolving their organizations, imagining new ways of generating work, as a consequence of being able to discover and apply data faster? >> They know they want to analyze their data. They want to use tools like Power BI, tools like Tableau. What they haven't been able to do is use those tools as effectively as they would have liked to, 'cause they didn't a mechanism to capture all that data or to view all that data across their entire enterprise. The other challenge they had was there was no data integrity that existed, because the data in one repository was different than the data in a different repository. To be able to have one view of that data means that the information that they're analyzing is accurate, which didn't exist before. >> Alright, so what's next? That's table, not table stakes, but the first low-hanging fruit. Value proposition is, okay, I get a sense of the metadata, where is everything, so that's check. >> Yeah, so, there's two things in my mind, one is making sure that we make it easy for them to use any of the cloud platforms. So today, the company announced their relationship with Microsoft, with Azure, with Informatica's IPaaS running natively on Azure, in addition to what already exists with Amazon AWS. The second thing is to continue to add AI capability to that metadata, so instead of a person having to navigate and collect all of that information, is to use intelligence to be able to make sense of-- >> John: Machines. >> Machines. >> Streaming the data in faster, handling the volume. >> And being able to throw out garbage and use only what's really-- >> That's what I want to push you on, so everybody said, oh, we're going to apply AI, but they don't say what the AI is going to do, and I think specifically, as it relates to MDM, as it relates to catalogs, replaces some of these other things, it's identifying patterns, identifying inconsistencies in data objects, it's identifying how it feeds different workflows commonly. That kind of stuff. Are there other things that we're really trying to apply this AI to to improve data quality, data consistency, data flows, usability? >> It's going to do all of that, which is what was, it required a human to do in the past. In addition, as the machine, as the AI engine or the machine learns, the ability to do this more quickly is going to become apparent. So, with this massive amount of data being exposed, the last thing you want to do is to have the decision maker being slowed down. So AI is just going to speed it up significantly. >> Bruce, talk about the state of the company. Obviously, we've had Bruce on, we tried to get a little teaser out of him on what's going on with the board level, stock option, grants, so on and so forth. I'm only kidding. Obviously a valuable company, we've been watching it and covering you guys and pointing out, actually earlier on than others, the benefits of the data. Certainly it's become a very valuable private company. Once public, now private. You were involved in that journey, outcome for an offering soon, or bankers must be licking their chops, prospects, not saying when are they going public, I don't want to ask that question, but there's obviously a trajectory. What's the company's position, vis-à-vis the financial health and growth? >> Informatica will be one of those rare instances in the world of private equity, where a sponsor has come in and decided on a growth model top line revenue versus bottom line profitability. >> You mean shedding the parts? >> Shedding the parts, really squeezing the company for maintenance revenue, for cash. What Permira and CPP, the two investors, have done has really helped the company to continue to focus on growth. So, when we look at R&D expenditures, they're close to 200 million dollars, which is well above industry average as a percentage of revenue. >> So they came in to build the company. >> Came in to build it, and more importantly, grow it. It's exceeded our expectations, haven't determined a timeline to go public, there is a possibility you could see an offering sometime in 2019. >> And we talked with also Jerry and others yesterday about this notion of timing, right? Timing's everything in life. You couldn't ask for a better time to be the Switzerland, or whatever domicile you want to call that's neutral to multiple platforms. Certainly, the data layers' a nice position, you've got companies like NetApp underneath, having a nice layer, storage, so you've got the data fabric there, you guys are playing across multiple clouds. This makes it a unique opportunity. Now, why is this time for being the Switzerland of data important, and how should customers look at this timing of the movement for Informatica vis-à-vis the industry trend? >> Yeah, enterprises want to make sure they don't get held hostage to any one vendor. That happened in the past with the likes of an SAP for ERP. They don't want to fall into that trap. They want to be able to move their workflows between Azure, between AWS, between Oracle, and continue to have legacy workflows on-premise where necessary. So, they want someone, they want a provider who's going to provide them with a solution that's not biased and is not going to show any preference towards any one provider. Many years ago, I had the privilege of being the CEO of Adobe, and if you think about it, PDF, Acrobat, was the Swiss solution, or the Switzerland of documents. And the reason why PDF became so popular and became the standard was because nobody was comfortable with .DOC being that solution. The same is true-- >> Because of the incompatibility of the operating systems? >> .DOC, two reasons, one is nobody wanted to be held hostage to Microsoft, they already felt uncomfortable with Windows and Office. >> Ended up becoming hostage to Microsoft anyway, but that's all good. >> And, at the same time, .DOC showed preference towards a Microsoft environment. >> Peter: And it was the wrong technology. >> And it didn't work across platform. >> Exactly. >> In the case of Informatica, Informatica is the only scaled provider in the data business that has a solution that works across all environments, all vendors, all providers, hybrid, on-premise, cloud, multiple infrastructure providers. >> So, my summary of what everything you said Bruce is that Informatica today is a company that's going to help you organize your data, so you can put more data to work. >> Absolutely. >> Alright, Bruce, thanks for coming on. Great to see you, always a pleasure. We've got to do it again in the studio in Palo Alto, get you in, get some information out of you on what's going on with the public offering. (Bruce laughs) Great company, congratulations, it's been a fun ride, I can't wait to hear all the war stories when it's all said and done, great job. Switzerland of data here. At Informatica World, it's theCUBE, out in the open, sharing you the data here in Las Vegas. More live coverage, stay with us, Be right back. (techno music)

Published Date : May 22 2018

SUMMARY :

brought to you by Informatica. Great to have you back, good to see you. and hear the perspective. Yeah, I was just sharing with and talking about the timing of how data, of mechanisms, and at the same time, in the data, you got to it's the combination of Is that kind of the centerpiece is a catalog of the metadata compare the magnitude of that adoption. that have adopted it in the first year. of being able to discover that existed, because the but the first low-hanging fruit. is to use intelligence to Streaming the data in the AI is going to do, the last thing you want to do is the benefits of the data. in the world of private equity, What Permira and CPP, the two investors, Came in to build it, and Certainly, the data of being the CEO of Adobe, to be held hostage to Microsoft, hostage to Microsoft anyway, And, at the same time, in the data business that has a solution that's going to help in the studio in Palo Alto,

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>> Announcer: Live, from Las Vegas, it's theCUBE! Covering Informatica World 2018. Brought to you by Informatica. >> Hello welcome back everyone, we're here for exclusive CUBE coverage here at The Venetian in Las Vegas, day one, getting setup for the exclusive pavilion opening kick-off party, we've been here all day, for two days, I'm John Furrier your host of theCUBE, with Peter Burris, analyst at SiliconANGLE, we keep on theCUBE, our next guest, Board Member of Informatica for 10 years now, CUBE alumni Jerry Held, industry legend, veteran, been there done that, seen all the ways of innovation, Jerry great to see you, thanks for coming on! >> Great to be here, nice to see you guys again! >> Ten years at the board for Informatica, a lot, that's like, how many waves can happen in 10 years, what's been the journey, what's been your view? You're in all the board meetings approving all the, all the hires and stock option grants, and all the action, you see in the front row what's happening, what's the story? >> Well, it's been a great ride, it's an interesting company, I've been on a lot of boards, I've lost count of how many, both startups and then big public company boards, but Informatica's been a really fun ride. When I joined, we're goin' through super growth, my really good friend Sohaib Abbasi was running the place, he had a phenomenal 10 year run, I think 36 quarters of record growth in profit, just unbelievable, took it from an ETL company back when it started, to a full data integration company, kind of went from the first phase of data to the second phase where it was more than just moving data to a data warehouse, but all phases of data integration, and that was terrific, and then we got a point where it was time for another phase, and lot of things were happening, not only in terms of where the company was going, but where the industry was going. >> And what year was that, when that happened? >> So that was about two and a half, three years ago, when we decided that the best route was actually to go private, because some of the transitions were going to be pretty profound, for instance, just the model of selling software going from license to subscription, requires a dip in revenue, it requires restructuring your field, a lot of changes. >> John: A lot of product work? >> Yeah, yeah, so, we did go very successfully, we went private, and I don't know for some reason, they asked me to stay on the board through that transition, (John and Peter laughing) >> and it's been interesting being on the private side, now that it's a private company, it's run differently, we have some great private equity firms who are the investors, owners of the company, the board makeup is completely different, and we have a lot of people with a financial look at the company, but they're growth investors, they're some PE firms, that come in, and take a company apart, just try to get the most they can out of it. Luckily the investors that we've found believed in the future of the company, it's a growth company, it just needed to go through some restructuring. We're also really fortunate, when Sohaib decided it's time to retire, to promote Anil to be the CEO, and he's turned out to be fantastic, and we've had a number of changes really bringing in some fresh blood, new people into positions, really strengthen the team, and in the last couple years of Sohaib's tenure, he put a real focus on innovation, because we had gone down a path of requiring a number of pieces, putting them all together, but the innovation had sort of slowed down, well he started the process, and it really picked up speed through this transition, so the company has come out with a series of really new, innovative, products. So now, Informatica's like one of the hottest pre-IPO companies in the industry, if you think about enterprise software companies, >> Yeah, and we talk, I mean we've been here, watchin' from three, four years ago, we talked to Anil before he was the CEO, and he was doing the products, they brought in some product people, and they did the work, they buckled down. Okay, so I got to step back, before we came, before you came on, you and I were talking about waves, and you've seen waves, the relational database wave, and our comment was, people tend to poo-poo them, well that's never going to happen, eh, it's never going to happen. So I got to ask you, take us through what the wave is right now, what're you excited about because certainly, there's no doubt that commerce on this scalable cloud has opened up a new, kind of a new aperture, if you will, of opportunity, and it's impacting everybody, data is not just a category, it's fundamental in the fabric of this next big wave, what is your vision of this wave, what's exciting you? Take us through that. >> Well as we were saying, I've been in this data management business for 50 years now, so I've seen a lot of waves, 'about every 10 years you get a big wave, and I was there back at the birth of the relational database client server, and web, and cloud, and SaaS, and all these, each one, when they start, people poof--ooh, it's very cool, but, never take off, and there's a lot of people who miss great opportunities at the beginning of a wave, now we're clearly well into the cloud wave, as I think most people realize it's for real, and there's a lot happening. The one that I'm most excited about right now is in what I would call, you know we've had DBMS, Database Management Systems, I'll make up a new term right here, I've never used this before, so this is a first on your show >> John: Exclusive. >> Instead of DBMS, how about DAMS, Data Asset Management System? That's what we need. We have got such a proliferation of data, relational databases, no sequel databases, hadoop databases, we've got structured, unstructured, text, image, every kind of data, but it's proliferating at an amazing rate, right, we've got all kinds of types of data, sources of data, users of data, people now want to use data, not just the IT people but end-users, but it's out of control. We have this asset, and everybody talks about it, you can see here at these session, what's going to transform your business? Data, data disruption. But it's out of control. Nobody knows where the data is. Ask the CFO where all the financial assets, they can show you the spreadsheets, they can show you the reports, ask the Chief Information Officer, Chief Data Officer, they can't tell you. So what we need to do is manage the data asset, and how are we going to do that? As far as I'm concerned the single-most exciting thing coming out of Informatica, and there's a lot of exciting things at this conference, far-and-away to me the most exciting thing Enterprise Data Catalog. That is a Data Asset Management System, it allows you to look across every type of data in the enterprise, on-prem, in the cloud, all kinds of data, and get your hands around it, and you need to do it for two big reasons. One: Risk reduction, and two is: Reward enhancement, in other words, you have a way to reduce risk, improve governance, and, where you can just look at the news everyday, Facebook, GDPR, which is coming-- >> Friday. >> this week, this week is very timely, Europe is way ahead of us here, they're forcing companies to get their act together, but how do you do it? You need to get your act together on managing the data asset it's not managing the actual data, it's managing the metadata, where is the data, who has access to it, what's the security, how many copies do you have, how many different views of a customer do you have that are inconsistent? The way you need to do that is through an enterprise data catalog, and Informatica has a super exciting product, the most exciting products in the 10 years I've been on the board, this is the single most exciting product the company's come out with. >> Sounds like your bullish on this one, so we'll put that as a check-mark on that one. Let me ask you a question just to kind of take that to the next level. Jerry, what is this order of magnitude impact, in your opinion, obviously it's a big wave, can you kind of just give us a perspective, waves have multi-year lives, sometimes 10 plus years, Pat Gelsinger, former intel, would always talks about waves, sometimes they're 10, 20 year waves, what is the impact of this one, specifically around the catalog, what's it going to impact, order of magnitude, share your color commentary on how you see it shaping out. >> Well it's going to have these two huge impacts, let's just talk about on the risk reduction side, on the governance side, I mean, think about the potential impact, to Facebook, of losing control of their data, that company could well get split up. I mean there's a lot of talk about splitting up, how big an impact is that? Pretty damn big, right? >> Pretty big, yeah. >> I mean, it's huge. >> Yeah, billions, trillions. >> Yeah, and those kinds of risks are out there, and they've reached a point where the public, the government, is no longer willing to put up with it. Now think about the rewards side of it, the positive side. If you can get control over your data, and now you're doin' all this great analytics, people create data lakes, you know what's in those data lakes? Most of them are data swamps. They put a lot of data in there, but they don't know what's there. If you could take all that data in the data lakes, plus the stuff you have in the cloud, plus stuff you have other places, and now you want to answer that hard question. Get your analysts to be way more productive. How important is it when you get that insight, how do you measure the business value? I'm sure on your show you've had dozens of people give you a specific instance of oh, look what I did with Tableau, great product, I did all this stuff, and I discovered this, and I changed my business, right? You've had that? >> Oh, insights, come out of the woodwork, everywhere. >> Okay, however, ask the question, How many insights didn't come out, because these analysts didn't know where the data is, they didn't have access to all this data? They did find something, but think about what they could have found if they had a complete view of all the enterprise data, and how it related to all the other data coming from social media and everything. So, what's the value of an enterprise data catalog? I think it's enormous, enormous! >> Peter: But Jerry it's, so I think that's an interesting game, thought experiment, but if I were to combine that with another thing that excites me about what I'm hearing this week, the reality is there aren't enough analysts in the world to find it all. When we start applying machine learning to the process of creating, maintaining, sustaining, the understanding of the data assets, reforming, reforging data assets, ensuring that we are, not dependent on a manual processes in a catalog, it's that combination that makes it possible to actually augment the way that human beings look at these things. Ultimately these types of systems are going to provide options to the business. >> Yeah, and you hit it on an absolutely key point, what does it take to have a great data catalog? There are a number of companies that are trying to do data catalogs, some of 'em are doing small pieces, cataloging bits and pieces of the enterprise, interesting, but the word enterprise is key, you need something that spans the entire enterprise. And when you get that complicated, the human brain can't deal with it, so, you've hit on maybe on the most important points, you must have an enterprise data catalog that's based around a AI, machine learning, at least tool assistant. You're going to still have people that are going to be curating, you're going to have people that are going to be adding glossaries and all kinds of things, but at the core, there's so much data that you need to take the machine learning technology that's moving along quite quickly, and try to figure out what are all these relationships? That is at a core component of it. >> So we talked, so I want to throw this at you, you tell me if you agree with me. What that comes down to is, if everybody talks about AI, you talked about it earlier, taking jobs away, doing the work, increasingly I think we're going to look at AI as a technology that provides humans options, better forged, better formulated, well structured options, based on data, and that increasingly the thing about creating data value is, is your system creating new classes of options for pursuing the value of data, and this combination thing, AI, augmenting, by presenting options to human decision makers so that they can look at all that range, all those possible vectors that they could be pursuing, and choose the ones that are most attractive. >> Yeah I think there's two things-- >> Does that make sense? >> So there's two parts to it, one: you're exactly right, you can augment and give choices, but before it does that, it can eliminate a massive amount of just grunge work, most analysts, this is a well documented fact, most analysts spend 80% of their time in data prep, and 20% in analysis, that's pretty well industry standard right now, if you're doin' better than that you're doin' great. And what you can do, if you do the right form of cataloging get the data organized and then you use things like MDM, and data quality to cleanse it. Now you get to the point where the analyst is doing analysis and they're doing things, number one: That are more interesting, number two: That are more productive, and number three: That are going to have a bigger effect on your bottom line. >> Peter: Right, right. >> Let's talk about the role of data when it comes to IOT Edge for instance, in the cloud, okay this is now, 'cause of the scale, you mentioned the scale with AI, that helps with the scale of data coming in, you got that, now a customer's looking at an architectural shift with cloud, multi-cloud, and IOT whether it's Edge, or whatever that's defined as. How does the cataloging and the data vision you put forth, impacted by that, accelerates it, does it change it radically for the buyer, the user, the enterprise, how does that enterprise customer think about--? >> Well, it's another important source, so we have all these different sources of data, and a growing source is going to be IOT data, and if it's streaming in, going in to some repository, it needs to be cataloged, and correlated, with the rest of the data in your enterprise. Right now, a lot of IOT data is just going into some system off to the side, not correlated with the mainstream data. The thing that, I think is the big shift, when you go from DBMS, Database Management System, we're focused typically on a single data, whether it's IOT data, or it could be accounting data, the focus was on just that data, the difference with Data Asset Management System is think about your data as a whole, across your whole enterprise. >> A portfolio. >> The whole, the whole of your data asset, how do you manage that, it's not the bits and bytes, it's the overall thing, it's not the actual data, it's actually the metadata that you're managing. >> Or it's the data as it's being used, and the metadata describes data that's being used, so data, like anything else, you apply it to work, it generates value. Metadata describes how it's being applied, and then the underlying data elements are given context and semantic richness by the metadata. >> Jerry: Exactly, exactly. >> Alright so here, I'll throw out the old, if I'm Joe six-pack out in the street, I hear catalog, I go whoa! >> Yeah, he's talkin' about this stuff all the time! (chuckles) >> I go whoa, catalog? In my mind I get a mental model of a centralized database, I think hacker! 'Cause you know, government and all the hacks goin' on, you know, decentralized data's probably better, distributed data? So I hear catalog, my mind goes centralized, is that the right way to think about it, or obviously, I mean share, because security's critical on this. >> Absolutely, and so as you bring this view of data, just like when you have your financial books, where you have a central view of all your financial assets, there needs to be security, you have to have, allow access for people for the appropriate level of information that they're going to pull out, the data asset is no different. So you want to have a full view of all of your data, and you want to have ways to allow and restrict access to the information, it's not the data, it's just where is the data, and each of the data systems have secondary-- >> So it's not centralized, it's just metadata for visibility and auditing-- >> I think there's an important point, and I want to test this on you, 'cause you're askin' a great question. The information model from IBM, we used to, we've had catalogs with databases, we've had catalogs all over the place, highly stylized processes, stylized data, stuck in a catalog. One of the things that's especially interesting, is not the idea that we're going to start with a whole bunch of designs and put them in the catalog, but we're going to discover stuff about our data, and the catalog will emerge out of the attributes of data, and how it's working and how it's being used. >> If you, let's rewind back-- >> John: So the answer is no not centralized? >> Well, but it's not-- >> Peter: The metadata may be so much centralized, but the data's not. >> It's not a, we're not trying to do a centrally-designed architecture, so let's rewind 50 years, and go back to the beginning of relational databases, we had schemas, and back in the '70s, people were talkin' about, oh, let's come up with the schema for the corporation, we'll have one group go off, and they'll design everything: failed. Then they had data dictionaries where they were going to put it all in place: failed. And all of these things, where there was an attempt to centrally define and control the structure of data around the enterprise: failed. That is not what we're talking about. Data exists in all forms, with all sorts of schemas and definitions, and all types of databases in Oracle and SAP, and everything all we're doing is taking the metadata and relating it-- >> Peter: Allowing it to merge! >> So that we have a view of where everything is, that data's different than this data, it's managed by different software, but we have one view so that now, when an analyst wants to know how do I get the latest information on customer preferences for purchasing this? I can go here, here, and here, and I'll correlate those, and I'll pull 'em together with some tool. >> Final question, final question for you. If you think that to next level, you're implying, or actually saying, that philosophy of a catalog, implies that it's okay to have a zillion databases, I might have a post-risk database on this application, I might have an unstructured database over here, so in the future world, where we're living in a tsunami of data, apps need databases. So the idea of-- >> And they got to be different. >> And they're going to be a zillion, yeah, a lot of different databases proliferating is not a bad thing under your model. >> Absolutely, and we've tried having one answer, it doesn't work. And even if you ever could get a company, a large company you can't do it, but if you get a company that'd get one form, then they do an acquisition, and now they got other forms. That concept just doesn't work, it has to be a heterogeneous world, and you have to have a way to pull the pieces together, and that's why, just as a final point, I think what Informatica has done with this data enterprise data catalog, which is a phenomenal product, still early days, but growing at a phenomenal rate, fastest growth of any product ever. You need a company that's independent, that's not a stack company, it's not an Oracle or an SAP, it's not a cloud company, or an AWS, or an Azure, or Google, it's not a SaaS company, it's somebody who is the Switzerland of data, who can take data from every place, and just collect that metadata, and it has to be a company that understands machine learning and AI, that can use it to pull it together. >> And they got to work with the clouds too, they got to work with all the clouds. >> And it has to be a company that has interfaces to everything, which is what Informatica is, so it's a perfect fit. >> And it's not going to try to then use that to exact significant control over how everything operates. >> Exactly, and it's not trying to sell you an application, or a database, so, you need that Switzerland, and I think that's why, to me, in the 10 years that I've been on the board, I haven't seen a more exciting product, nor have I seen a customer reaction as dramatic as this, every customer's talking about EDC, and if they haven't before this conference, they will after this conference. (laughs) >> And the timing is critical on this too, talk about timing, the tailwinds for this movement right now, more than ever, sometimes timing is-- >> This week is a, I mean GDPR is a big deal, a big deal, >> It's a signal. >> And what's goin' on with Facebook and others is a big deal so, the timing is appropriate, and the product is fantastic, and I think it's going to be, when we look back next year, and we do this show. >> (laughing) That's great, we have nine years of history, you go back and say hey, 'member you said that? Right? Data is the central strategic asset not some corner case, GDPR is a signal, it's a shot across the bow, for all companies to get in the center. We coined the new term Database Asset Management System. >> No Data Asset Management System. >> Data Asset Management System. >> And we actually have research on that from a couple years ago. >> Okay, well we here, exclusive on theCUBE here, Data Asset Management System, asset is data, it's going to be worth money, it's going to be on the balance sheet soon. theCUBE is here, out in the open, Informatica World 2018. Jerry Held, Board Member, bringing his insight, thank you for sharing the data on theCUBE, we'll be back with more, stay with us, after this short break. (bubbly music)

Published Date : May 22 2018

SUMMARY :

Brought to you by Informatica. and then we got a point where it was time for another phase, just the model of selling software and in the last couple years of Sohaib's tenure, it's fundamental in the fabric of this next big wave, is in what I would call, you know we've had DBMS, and you need to do it for two big reasons. it's managing the metadata, where is the data, take that to the next level. on the governance side, I mean, plus the stuff you have in the cloud, and how it related to all the other data the reality is there aren't enough analysts in the world Yeah, and you hit it on an absolutely key point, and that increasingly the thing about get the data organized and then you use things like How does the cataloging and the data vision you put forth, and if it's streaming in, going in to some repository, it's actually the metadata that you're managing. and the metadata describes data that's being used, is that the right way to think about it, or obviously, and each of the data systems have secondary-- and the catalog will emerge out of the attributes of data, but the data's not. and go back to the beginning of relational databases, how do I get the latest information so in the future world, And they're going to be a zillion, yeah, and you have to have a way to pull the pieces together, And they got to work with the clouds too, And it has to be a company And it's not going to try to then use that Exactly, and it's not trying to sell you an application, and I think it's going to be, when we look back next year, Data is the central strategic asset not some corner case, And we actually have research on that asset is data, it's going to be worth money,

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Greg Hanson, Informatica - Informatica World 2017 - #INFA17 - #theCUBE


 

>> Announcer: Live from San Francisco, it's the CUBE. Covering Informatica World 2017. Brought to you by Informatica. >> Hey, welcome back everyone. We are here live in San Francisco for Informatica World 2017. Exclusive CUBE coverage of the event, Informatica World 2017. I'm John Furrier with my co-host, Peter Burris, General Manager, Head of Wikibon Research at Wikibon.com. Our next guest is Greg Hanson, Vice President of EMEA Cloud and DaaS, Data as a Service. Welcome back, good to see you again, CUBE alumni. >> Good to see you, yeah thank you very much. >> Year two, or year three of our coverage. >> Exactly. >> So last year, we had a great conversation. I think you laid out pretty much the playbook. Lots happened, in fact Brexit happened. But cloud in outside of North America is a tricky game because there's a lot of different countries. We got EU, and other parts of the world there. It's really a regional issue, and you see in a massive expansion. The cloud guys, we have Amazon, sponsorship here, Google, now expanded globally. What is the landscape like? Given Brexit, that was a political thing has ramifications but also the regional expansion of the cloud players has been pretty significant over the past year. With announcements coming, I can't even keep track of 'em all. How is that impacting your business? >> So it is quite fragmented across EMEA. Our region is EMEA and Latin America as well. It's a huge geographical region. Across a geographical region that's very different in different countries. So the EU as a whole, there is, cloud is very hot in the EU at the moment. There's a large adoption. I think we've past that point of no return, past the tipping point, as you should say. Every enterprise customer I talked to is now it's not when they're going to, or if they're going to adopt cloud it's when. Usually, they're already on a journey that we can help them with. But then in some of the far-flung regions where the maturity of cloud is less so, where the presence of Amazon or Microsoft, or even ourselves is limited. Like Russia for example or the Middle East. There's not that same kind of infrastructure. So the desire and the demand for cloud in those regions is less. But the large majority of our geographical region, cloud is a huge topic for every single customer. >> What's the state of the art right now in your territory with cloud? Obviously, from Informatica perspective, you have a view but also in cloud adoption, hybrid, clear, public cloud, there's use case for that, a lot of on-premise with hybrid. What' the key state of the art right now for Informatica and the cloud players? >> I think there's fabulous opportunity for Informatica. It really is a hot topic. There's two ways that we can deal with that. I mean, there's the enterprise space, which Informatica has been ruling for 20 years now but cloud gives us a huge opportunity to go into new market sectors as well that we've really not been in before. Mid market opportunities. You no doubt see a lot of the partners around the event here that we've got that allowed us to address customers that we simply weren't addressing before. We had an enterprise sales force. If you think about those mid market organizations, they're the organizations that are really going to drive the cloud adoption as well. In countries like Italy and Germany, where you very quickly get down to small and medium sized enterprise. Cloud is huge in those organizations, in those countries. There's a great opportunity for us to go after mid market sector as well as the enterprise. >> But increasingly in the digital business, we were talking about this earlier in one of your segments, in the digital business, you have greater distribution of data, greater distribution of function, and almost inevitably, the ecosystem is going to be comprised of big enterprises but also mid market companies. They're going to have to work together. >> Greg: That's true. >> So it's not looking at the enterprise and the mid market in isolation. Increasingly the enterprise is going to be acknowledged as a way of extending your influence into a lot of different customers or a lot of different domains both through partnerships, as well as your customers. How is Informatica going to facilitate that kind of a new approach to thinking about business as a network of resources. >> One of the great things about the cloud infrastructure itself, if we reel back and think about 10 years ago, when all our products were on-prem. It's very difficult for us to understand what our customers were doing with our products. We have to go an talk to them, and speak to them on the phone, visit them to understand what their use cases were. Now in cloud, that world has changed. Because if you think about one of the things at Informatica is well-known for is metadata. So operational metadata, technical metadata. We can actually see what our customers are doing with our products. We can understand the uses cases. That becomes a crowd sourcing in terms of how you can replicate, how you can industrialize, how you can you reuse a lot of that type of integration, which is enabling us to create new wizards, new accelerators, which are common across the marketplaces and use cases. So really a phenomenal change over the last two years, which has been brought on by that ramp of cloud adoption that we've seen globally to be perfectly frank. >> Okay, take a minute Greg, to talk about this DaaS. I think of Daas, I think of like cellular distributed antenna system but let me, it's an acronym, it's Data as a Service. >> Greg: Data as a Service, yeah. >> Peter: But what does it really mean? >> Take a minute to just break that down. What does that mean to the customer? What's the product? What's the offering? >> Greg: Okay. >> It's important, obviously data is the key, and people want it as a service. So take a minute to just explain what that means and the impact. >> Yeah, it's important to understand what Informatica means by Data as a Service, I think. Our Data as a Service product line, pretty much concentrated and focused on increasing the quality of data. So high performance, quality of data. If you think about digital transformation as the topic, which is being talked all around in rims and corridors around this event here this week. Fundamentally, data is really the key foundation of digital transformation. But I would say high quality data is key to the success of digital transformation. That's what our DaaS product can enable us to do. So if you think about-- >> Peter: How does the customer engage with DaaS? (faint statement) >> So the typical use case is that you could have address verifications and we have products that support multiple different countries and regions, more than 240 countries. So if you want to get high quality data to our customers, which everyone is ultimately wanting to do these days to effectively cross-sell and upsell. We can provide a global facility to do that. But you can fix, you can fix data in batch orientation but what's much more effective is actually plugging into the applications. So become seamless to an end user. So they're using Salesforce.com or they're using another application, and it's embedded into their application. So it runs in the background. When they enter a poor address for example, it will correct it, and it will validate email addresses and phone verifications. We've got a customer in Germany, just as an example, 1&1, which is an Internet service provider in Germany. They've got 7.7 million customers. One of their biggest problems is inaccuracy of data. That prevented them billing, prevented them onboarding the customer first and foremost. Then it prevented them billing, which is a pretty serious problem for an organization. >> Peter: Yeah, I'm moving to Germany. (laughs) >> So by implementing the DaaS products, what they enabled them to do is make sure that when they enter data into a system, that it was high quality, it was correct at the point of entry, which by the way is seven times cheaper to do it there rather than trying to fix it downstream. So it's an important product set for us to support high quality data for that digital transformation journey. >> So you're, sorry John, you're not buying and selling your customers' data. What you're using-- >> No. >> Is this is a service to enhance the quality. >> Greg: Exactly. >> Of your data. >> It will fix data and it will also enrich data that they've already got. >> That's an important distinction, John, because a lot of people talked about Data as a Service, they say, "Oh yeah, I'm going to monetize my data "by giving it to the marketplace." We all know that you give that data to a good data scientist they're going to reengineer your customers pretty quick. >> Exactly. >> That's what people are worried about, the privacy. So back down the drivers for your business. What are the drivers for your business in EMEA? >> Yeah, certainly cloud option which we already talked about is a huge growth market for us in EMEA. But there's other things that happening locally in EMEA marketplace, GDPR, General Data Protection Regulations that are coming up. That is a hot topic on the lips of all of our customers right now. Let me take a minute to describe what that means for people who maybe are not familiar with it. Because it's generally an EU thing but it affects every organization that wants to sell into the EU. It came on the back of the Google Right To Be Forgotten ruling where really what we've got to do, we've got to provide a framework, where a customer can say to an organization, I want you to forget me. Obviously, then need a central library. They'll be able to manage it from a single point. That is an extremely complex thing for an organization to do, particularly an enterprise organization. >> John: Forensics is what it is. >> Exactly. If you think about how to approach that, I think Informatica is in a unique position to help organizations deal with that type of issue. Because, I know one of the announcements today, I think Ronen, who was on before me was talking about CLAIRE, our Clairvoyancy, and our artificial intelligence but it's all about that unification of metadata. That's a great example of how a good use case of where that can be deployed. 'Cause if you think of the fragmentation of data that we've got across many clouds, on-premise, how do you understand even where all your customer data is? That's what the unified metadata can provide. It can go out, collect all the metadata from all these different vendors, index it, catalog it for you. We've been in business 20 years. We know what our customer data looks like. We know what product data looks like. We can categorize it and index it for you. Then you can search it. So you can identify where your risk is, where your customer data is at risk. You can do something about it. Now, with the most recent acquisition that we made last year in terms of Diaku, which is a missing piece for me in terms of how do we expose that to business users to actually engage in the governance process. The new Diaku acquisition of Acson, really fills that gap for us. I think we've got a really good stack to help customers. >> You got product chop, we talked about in the past. The brand is new brand is out there. You're seeing some branding, brand value. Good for the partners, good for business. So with that, I'll ask you my final question which is, what's different from last year? A lot of change in 12 months. Just in a short 12 months, certainly in the product side, we saw some awesomeness from the products. Always had good product folks at Informatica World, which is why I love doing this conference. But the brand challenges were there. What is Informatica? So what's different now from last year? The big highlights. >> For me personally, and I've been here at Informatica quite a long time. I think it's quite refreshing. We had quite a lot of change in terms of our C-level at Informatica. It's really breathe new life into the organization from my own personal perspective. There's a huge refocus and a drive on our, fantastic new product sets that we're releasing here today. Internally, in the organization, there is a big motivation. There is a new kind of culture, a new resurgence almost in terms of where we feel we're going to be in the next five years. 'Cause we're looking at the product portfolio. We're looking at the outlook in terms of our growth, and our strategy. It's a great place to be right now. Sales, it always helps when you get good sales and everything. I'm sure you've seen the figures et cetera that we've been doing. But I can't see that changing. (fast crosstalk) >> Amazon's stock price and sales, and net income over the past year. Really the inflection point was right at '08, end of '08, beginning of '09, but really the real kick up on the hockey stick, which they have, has been around 2010, halfway through 2010, and then just pretty much straight up, massive shift. This is a wave, cloud is here. >> Yeah, I think Sally Jenkins, our CMO, earlier on this morning. I think she put it exactly right. In Informatica, in my view, we've been a little bit too conservative in terms of shouting about how good we are. I think we're pretty much one of the hottest pre-IPO companies that are out there right now. So if you look at our product set, the leader in six market segments. That's a great place to be. So I'm excited about the future-- >> Going private, we've talked to Anil, and talked to all the top executives. It's just a great close the curtain, open the doors back up again when you're ready. Easier to retool. Certainly as a private company, no pressure on the 90-day shock Clark Cherry held, board member was talking about how that makes things go really smooth. >> That's right, yeah. I mean imagine trying to make that journey towards subscription when you're a quarterly based organization. It's helped for the product development, it's helped with the commercial modeling as well. It's an exciting place to be right now. >> So it's good for the management to be focused on not that window every 90 days. But it's really 60 days, when you got 30 days to prep for the earnings call. But focusing on real product innovation, Micheal Dell did at Dell Technologies, now EMC. Lot of great stuff. Greg, thanks for coming back on the CUBE and sharing your insights. >> Nice, great to be here. >> When we're in EMEA, we're going to come by and say hello. >> Absolutely. >> Certainly, we'll keep in touch as we expand the CUBE out to in Europe. >> Look forward to it. >> Thanks so much. It's the CUBE, live coverage. I'm John Furrier with the CUBE with Peter Burris, Wikibon. We have got more live coverage here in San Francisco at Informatica 2017, after this short break. Stay with us. (enlightening tune)

Published Date : May 17 2017

SUMMARY :

Announcer: Live from San Francisco, it's the CUBE. Exclusive CUBE coverage of the event, What is the landscape like? So the desire and the demand for cloud and the cloud players? You no doubt see a lot of the partners around the event here and almost inevitably, the ecosystem is going to Increasingly the enterprise is going to be acknowledged So really a phenomenal change over the last two years, Okay, take a minute Greg, to talk about this DaaS. What does that mean to the customer? So take a minute to just explain what that means Fundamentally, data is really the key foundation So the typical use case is that you could have Peter: Yeah, I'm moving to Germany. So by implementing the DaaS products, So you're, sorry John, that they've already got. We all know that you give that data to a good data scientist So back down the drivers for your business. It came on the back of the Google Right To Be Forgotten Because, I know one of the announcements today, Just in a short 12 months, certainly in the product side, It's really breathe new life into the organization but really the real kick up on the hockey stick, So I'm excited about the future-- It's just a great close the curtain, It's helped for the product development, So it's good for the management to be focused as we expand the CUBE out to in Europe. It's the CUBE, live coverage.

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