>> Live from San Diego, California It's the queue covering Sisqo live US 2019 Tio by Cisco and its ecosystem. Barker's >> Welcome Back Here in the San Diego Convention Center. I'm student in my co host, David Dante, and you're watching the Cube, the leader in worldwide Tech coverage, and its Sisqo Live 2019 happening. Welcome back to the program. One of our Cuba, Lem's Russ Curie, who is the vice president Enterprise strategy at Net Scout. It's great to see you. Thanks for joining you guys. Thanks for having me. Alright, we always say, we got a bunch of Massachusetts guys that had to fly all the way across the country to talk to each other really well. So a couple hours for the beast hip, all everybody excited. But a lot of excitement here in the definite zone specifically and Sisqo live overall, 28,000 intended you've been to a lot of customer meetings, gives a little insight. What's been your take away from the show so >> far? I think that there's a lot of energy towards the multi cloud called Deployments in general Security. The whole introduction of Umbrella has got a lot of conversation started. It's amazing the amount of cos you see out there talking about just visibility in general, and that's being one of them as well. So it's been a lot of fun. >> Good show this year, Russ. I've been looking for this conversation. We heard from Chuck Robbins in the keynote. He said The network sees a lot of things, and Cisco says they're going to give customers that visibility. Of course, that ties in a lot, too. What Net scouted love, you know, give us. You know, your thoughts on Multi Cloud. How Cisco doing in the space? And how does Net Scout fit into that whole picture? >> Well, I think that one of things as Chuck talks about that, it's the cloud is the one thing, or the network is the one thing that's common for all. Coming along the devices right? I have. If I go into a different cloud, I have one set a performance metrics I might be able to gather about. You look at what device or an operating system. It's all different. But all the communications on the network T C P I. P is common. That really provides that thread that you're able to provide that level of visibility. So it really becomes one of those things that the network is a unique place to gain perspective on both the performance in the security that we're delivering to our customers. So can >> you just summarize the problem that Net Scout solves for our audience? Sure, I think that primarily it's one of these situations where I've been my own prime environment. It was pretty easy. I had access to everything. I could see what was going on. Quite readily. I started introduced visual ization and now traffic start to move much more East West and became a problem for folks. I think can Cisco recently said 85% of the traffic there seeing on the network is East West traffic, right? And then we moved to the cloud, and it's even more obvious gay that I can't see anything in new ways of network traffic. There typically live in clover and desert starting to address that, but really being able to gain that level of visibility so you can understand exactly what's happening just gaining that perspective. So let's explain it. >> I'm going to stay with the East West north seven metaphor. Why is it easier to get visibility in a column? >> Then? It is a row, I think, because in a column is everything exploding north and self. So you've got everything right there, and usually you have a place where you can look into it. But when you're flat, it starts to become really different you're looking at. But advice is talking to know the devices that don't necessarily have to traverse any part of the network it. Khun, stay within. Ah, hi provides, for example, so providing solutions lawyer game visibility into that environment is really important and the protocols that we use their change a bit so traditional tools don't necessarily fit well. So what's the general solution to >> solving that problem? And then I want to understand the Net Scouts secret sauce. But let's stop. Let's start of high level. How does the industry solved that problem? So the industry >> has been trying to solve that problem mostly by looking at the goodwill of third parties, looking at things like net blower, log events and aggregating that normalizing it. You've had solution sets that looked at network traffic, but it becomes very difficult for a lot of folks to make use of that network traffic, and what we've done is really provide the ability to look into that network. Traffic and gain gather from really anywhere it's deployed whether it's public loud, private cloud, our solution said, That's our secret sauce. Our solution. Second go anyway. >> So so add some color to that in terms of your able to inspect deeper through what just magic software you got. You got a pro you send in so >> well. Actually, we have a device. It's called a SNG, and in the virtual world we use something that we call be stream. In the physical world, we have some that we call in Finnish Stream N. G. And that leverage is a technology that we've developed, called Sai, which is adaptive service intelligence and well, also do is watch all that traffic and build meta data in real time so we can surface key indicators of performance and security events. Get that information up into a collection mechanism that doesn't have to normalize that data. It just looks at it as is way. Build it into a service Contact services context laws uses to see across a multi cloud environment in a single pane of glass. Okay, so one of >> the biggest challenges for customers is that they're changing these environment. It's what happens. Their applications, you know, applications used to be rather self contained. Even the bm They might have moved some, but now we're talking about, you know, micro services, architecture, multi cloud environment. There's there's a lot going on there, you know? What's the impact on that for your world, >> Right? That's been exactly it. Weigh three tier application was kind of pretty straight forward, even though at the point we started introducing, we thought that was a really tough stuff. Now what we're doing, as you say, it's doing micro services architectures, and I might take my presentation layer and put out in the cloud and the public cloud in particular. So I'm closer to the UN user and delivering better high performance capabilities to them lower lately, Auntie and the like and I take my application server and I split that up all over the place, and I might put some in public. Claude. I might put some in private club. I maintain some of it in the legacy. So all that interconnection, all that independency is really, really hard to get your hands around and that complexity. We looked at the street study that said 94% of the 600 respondents said that the the networks are as complex or more complex than they have been two years ago. >> Yeah, that's not surprising, unfortunately to hear that, but you know, when we talk to customers out there, it used to be, you know, the network is something You set it up. You turned all your knobs and then don't breathe on this thing because I've got a just where I want today. It can't be like that. You know, I I we know that it's very dynamic has changed. The message from Cisco has been We need to simplify things and, you know, obviously everybody wants that. But how do you make sure you ensure that application, performance and security, without having the poor admit, have to constantly, you know, be getting tickets in dealing with things >> I think are Solution really provides a common framework for visibility, and that's really what I think is really important. When you're starting to infer based upon different data sets, it becomes very difficult to put your finger on the problem and identified. That's really a problem. And it's trying to blend the organization. Let's sit this concept of the versatile list and trying to make sure that people are more capable in addressing problems in kind of a multi dimensional role that they have now in particular network and security. The organizations, they're trying to come together, God, they rely on different data sense, and that's where it kind of falls apart. If you have a common day to say, you're going to have a better perspective, Okay, >> I was just a front from that application standpoint. How much of this is just giving notification to invisibility? Intuit vs, you know? Is it giving recommendations or even taking actions along those lines? >> Yeah, I think it has. It has to give you recommendations and has to give you pinpoints. You really? You've got to be able to say there here's a problem. This is what you need to do to fix it right? I think what often when I'm talking to folks, I say it's about getting the right information to the right person at the right time to do the right thing If you're able to do that, you're going to be much more effective. Yes. OK, so you've got this early warning system, essentially, hopefully not a tulip. But that's what practitioners want. Tell me something. Tell me. Give me a a gap and tell me the action to take before something goes wrong. Ideally. And so you could do that. You could give them visibility on it, Kind of pinpoint it. And do you see the day, Russ, where you can use machine intelligence toe as Stuart suggesting start to maybe suggest remedial action or even take remedial action? Oh, absolutely. I mean, there are some things that you can really do and do quite well. Walking for security events, for example, is the primary one. We've always had the ideas in place in the early days, a lot of folks who are cautious because they wanted to have a negative impact on the business. But when we take a look at ex filtration and blocking outbound connections, if you know the bad actors and you know the bad addresses, you can stop that before it gets out of your network. So people aren't gonna have that X illustration of your information. >> All right. So, Russ, you've been meeting with a bunch of customers here at the show, What's top of mind for them And if some of the conversation I've been having this week, you know, security, you know, has been climbing that that list for many years now. But in your world, what are some of the top issues? >> Yeah, security, definitely. There's no question. I think it's one of those environments where you can almost never have enough. There is always hungry more and more and better and more accurate solutions. I I think I saw something recently. There was a top 125 security solutions that's like top 120 times really way. Doyle The Town 25 Exactly. And I think I D. C's taxonomy has 73 sub categories to the security. So security is, you know, more than a $500 word. You know, it might be a $5,000 word. It's crazy and same with club, right, because it's not like, you know, in fact, I was talking to someone recently, and it's with the club village Go. It's not a club village. A more This is everything we're doing is the cloud. So it's change in mindset. So it's It's interesting as a cloud universe. So what's next for Net Scout, you know, give us a little road map? What Khun observers expect coming from you guys more significant, pushing the security in particular. One of things we see is that our data set really has the ability to be leverage for both security and performance work. Load sport floats were integrating the products that we bought with the Harbour acquisition we bought over networks. And they have a highly curated threat intelligence feed that we're going to bring in and add to our infinite streams and have the ability to detect problems deep inside the network. You know, it's one of these things the bad actors kind of live off the land. They get in there and they know their way around slowly and methodically and drought dribble information. No. Well, the only way to catch that is like continually monitoring the network. So having that perspective so continuing to grow that out and provide again more of that, eh? I aml approach to understanding and be more predictive when we see things and be able to surf. It's that type of information. Security already used to be activists. And now it's become, you know, high crime even. Yeah, even, you know, nation states, right. And the job of ah of a security technology company is to raise the cost, lower the value right to the hacker, right to the infiltrator so that they go somewhere else. All right. Hey, make it really expensive for them. So either get through. But we ve what's like you get through, make it really hard for them to take stuff out. And that's really what you're doing. >> It was like you made sure to lock the front door now because it stopped them. But, you know, maybe I'll go somewhere else, right? It's a little bit >> different. Preventing you wanna minimize your risk, right? So if you're able to minimize the risk from performance and security problems, it's really all about understanding what you've got, what your assets are protecting them. And then when that someone's trying to look at them stopping it from happening, >> OK, last question I have for you, Russ, is being in this Cisco ecosystem out there. We're watching Cisco go through a transformation become more and more software company now, four years into the Chuckle Robin's era. So you know, how's that going in? What's it mean to partner Francisco today? >> It's going really well, and I think that we adopted a lot of way or adopted a lot of what the Sisko has done as well and really transform Nets go from what was primarily a hardware first company into a software first company. You know, it's kind of I was in a conference once and we were talking about software eating the world, right and but ultimately, its hardware. That's doing the chewing right. So I think it's one of those balancing acts. You know, it's Cisco's still of selling a ton of hardware, but it's a software solution sets so they deploy on their hardware. That makes it happen. And it's similar for us. You know, we're building out software solutions that really address the issues that people have building all these complex environments. All right, >> Russ Curie, congratulations on all the progress there and look forward to keeping up with how Netscape's moving forward in this multi cloud world. Thank you. All right, we'll be back with lots more coverage here from Cisco Live, San Diego for David Dante Obst Amendment. Lisa Martin's also here. Thanks, as always, for watching the Cube.

>> Live from San Diego, California It's the queue covering Sisqo Live US 2019 Tio by Cisco and its ecosystem. Barker's >> Welcome Back to the Q. We are running out Day two of our coverage of Sisqo Live 2019 from San Diego. Finally. Smartened. Joining Me with David Dante, David Ayer welcoming Carl Hobart to the queue for the first time. Director of product management for network service orchestration from Cisco. Welcome, Carl. >> Thank you so much. Thanks for having you guys >> wearing the Definite Zone. This area has been completely jammed. So buzzy, so full of excitement. For the last two full days, 95% we've been talking about all of the news, the announcement. But network automation is something that we've also been talking about. I was looking at some stats from this Cisco website. I think it was an infographic the other day where of network management is still manual, and I think what hit toe optics alone does that create talk to us about network automation and orchestration? In 2019 what's thie state of the art >> A LL. That's a big topic, but let me see if we can feel some of the layers >> off feeling you can. >> I do spend equated with quite a bit of time with this. And I also have the pleasure of having this conversation with many, many customers because, let me tell you, as uncomfortable as it may feel, you know, for a company like Cisco that is actually the number one topic that customers bring to us. They trust us on so many other dimensions in terms, in terms of the infrastructure that we bring. But the one thing that they really don't want to bring to the front is how can we help them automate their networks? Right? And there's a couple of pressure points going for them. I mean, it's the obvious basic stuff. That manual steps introduce an insane amount of outages and lowers equality. But it's also preparing for what's going to come. So it's that perfect mix between unavoidable and somewhat tedious. It is truly somewhat tedious. It's about cleaning up in front of your door, right? So they're turning to us to try to understand, and this is where it gets really interesting. What are others doing around this? Right, so we get to build a very nice and interesting body of experience working with a number of us, you can imagine large network owners going through the motions towards natural automation because that's number. The observation number one is that it's a long journey. It involves a whole lot of rolls inside of the organization, and it just takes time. So it's not one of these things you can buy yourself out of or you can, you know, hardware yourself out of. It's literally a big a turning point for how they organize themselves, how they hire people, which is huge. We've even had example. So they had to rethink the interior decoration off some of their some of their sight because with the emergence of software people of automation experts, they don't work the same way as traditional network engineers, right? They need another type of building, and that's how it really daunts on some of our customers that okay, way have to step back. So I was coming back to your actual question. Question is that the state of the art right now is the insight that it's a big, big I wouldn't say revolution but evolution towards the software centric world and that it permeates the entire life off people that owns large networks. That insight is actually >> what I saw that the light bulb goes off, okay, but it's it's a maturity curve. It's a bell curve it is for so do you still have? Sure you do. You see complacency. You see fear. What's that? What's that mix look like right now? Is it just a tip of the spear leaning in? Or is it the fat middle is now going for it >> from a vendor perspective. I am, after all, representative with Vova vendor. What's really unique at this place in time is that customers are open and front, loading the conversation with their problems. In many other faces off technology turn, they don't want to talk about their problems. Even even worse, They don't want us to remind them about their problems. They take a front now that's what they want to do, and they want to talk about how bad it is, right, Dave? It's almost like they're competing Now. I'll tell you about it is for me compared to how the others are. So that's huge, because that's true. The tip of the iceberg, like you said on the Insight that they actually have a big honking issue and that time is against them, right? So they are reaching out to vendors wanting to talk about the problems that that's pretty unique. So I think most of the fear and most of the, you know, rationalizing whether in a bad spot that's actually behind them Now it's about getting to solutions. Now it's about opening up, asking for help, sharing the problem with other vendors and other players in the field, and actually kind of almost like huddling around the problem and trying to move it forward as an industry. >> Now is it because you saw that the hyper scale er's had so much success with automation? Is it because of digital transformation? Trying to, you know, grow global scale? They they want to take cost out and shift Resource is why now? Why is it so total mind? >> So not one big thing, but a certain number of incremental pressures that has bean, you know, building up towards a breaking point. I'd say the one thing maybe that comes around mostly is that everybody's very excited about to see what virtualization Khun do for them, right, But virtualization assumes a certain type of the frame roll asset management in a sort of type of automation that blind the assumes, humans or other group, Right? So a big pressure point is to understand, as long as we're doing things manually, there is no virtual ization to be had or actually, virtualization will just make it more complex, and there are no gains to be had. So when I'm thinking about maybe the number one pressure, that's the one thing we have to get humans out of the loop in order to be able to virtual eyes, anything right? Otherwise, well, there will be no gains to be had. And also, I think it's the pressure on the expectations from the customer base. And they don't fundamentally don't understand why networking isn't as agile as workload management applications and all that kind of thing. So we're kind of inheriting the flexibility of the application world on the expectations are kind of falling back on the networking side of things. >> So you talk about virtualization your presume here, including containers in that in that context, right? So that adds another dimension of >> yeah, so the thing you like you want to spend up a container takes, you know, optimized cases below a second. Then go to the phone and call the networking team and ask for a new villain in the top of racks, which simply won't be a good thing, right? So you wanted exactly inside that was fast. Took less than a second. Now let me put a faxing to the networking team so they can go and set the connectivity of said No one. Ever >> right smoke signal that they're never smokes. You go. It makes the string phone carrier pigeons that fly >> little one fly on. Eventually we will have a villa so that that is the thing. They expect the network to respond with the same lightning speed and not only to creating things but moving things, actually tearing down things and removing configurations from the network. That whole lifecycle making the network looked like a malleable resource in the same sense that applications now are through continent generalizations and other things. Is this true at the breaking point, then, for the network engineers? I mean, they've had a uphill battle for a while anyway, but that one really took the price, right? >> Are there any industries in particular that you're seeing were there first or are the first to raise their hands and say, We've got a problem, anything that surprises you Or is it pretty horizontal? Whatyou're saying? >> There's one thing that I really tried to follow and I'll let you in on this secret. You know, between the three of us here, of course, communication service providers and let me spend a couple of seconds on this, mostly the carriers carrier. So there's a whole slew off cos that does nothing but sell Ben with the other carriers. They don't have many end customers themselves, but they passed traffic between the cloud giants and others. Write. It's paper thin margins on enormous amounts of band with, and there's simply no room for humans, right? It's almost like cloud economics, where power is the deciding factor. How cheap you khun game, you can get power. It's the same thing for these people. How how cheap can we produce Massive band with? Those guys were the 1st 1 to do things like connecting their serum system, a sales force or whatever. They're running straight into their network, right? No humans, nothing like that, right? So that's one of my little secrets. I track what they do because they're they're under such extreme margin pressures. >> Yes, right. But because it costs are coming down. And that man, the data volumes or going to the so they're so >> they're they're the probably the first, like, true commodity player in networking, right? So they have to get everything that's not, you know, fixed. Just get it out, get it off the ship, right? Just get it off the shape to win, Right? So there, there, my little secrets. You know, I try to track what they do because they're usually a little bit ahead. >> So what are they doing? >> So they they are again what they're trying to do, You know, normally, in a complication service provider or for that matter, and ambitious enterprise, you have a pretty thick stack of software, right? So at the bottom, obviously, you have the package passing things physical or virtual. Then you have orchestration. Maybe then provisioning, you know? Yeah, layer after layer after layer that has served the services companies really well over the years. Right? But when you step back and look at what you actually do with commodity services, we realized that the little path through that software you can fix with a very, very small set off functions, right? So they're literally just ripping things out and connecting again. They're crn systems straight into the network, and you can hear the pain scream of many. You know, companies that make a whole lot of money and integration, services and and business services and billing and rating in charging and all. That kind of stuff they do is just like like a bear metal implementation ofthe communication, right? So that's what they do. It turns out to be first of all, doable. So they're showing as all that you actually don't have to. Now they have a pretty particular menu off services that they provide. It's pretty short and sweet. It's bad with >> it's a cost for megabit, no frills, exactly >> nothing. No up selling here. But it's what it is, is what it is. So they have having a little easier, but they're really blazing the trail and showing that this can be done with very, very limited amounts off software. But I think that's what they're showing, and the second thing you almost said, it is many of course, enterprises are now extremely application centric that permeates the whole conversation, right? People think of the world in applications apologies, and the network supports the applications. Apologies. So being able to have the network then lock step move with the applications is truly key. I know it sounds simple, but it's it's a It's a big thing for many of our customers >> to ocean. >> It is, well, it is an ocean, and it's it's about making the network come alive for the application owners so it can follow in an ergonomically nice and robust fashion. That's the other really big pressure. So following people that has a strong application bias and trying to delight them as a networking person, which is by no means easy. Some of them actually don't like as much. You know. Some of them would actually like to get rid of the network if they physically could write, but they can't, so they have to live with it. And it's up to us then, to prove that there's actually value in the network by surfacing all the cool stuff that we have to them on their home turf, so to speak. So that's the kind of the second >> driver here, this gold in that net, then that data that's traveling over that it is it is for sure >> is just We haven't made it really easy for them to love way have to improve on them. That's what we have. >> We'll, Carl, thank you so much for a excited, passionate conversation with David me about network service, orchestration and the opportunities. And I love how you're starting to see customers first step in any problem. Situation is admitting. I have a problem and you're saying that that's awesome. We thank you so much for sharing your time and your energy with us. Thanks >> for having me. >> Our pleasure for day Volante. I'm Lisa Martin. We're wrapping up Day two of our coverage of Sisqo live. Join Dave student Amanda myself tomorrow as we broadcast all day. Our third and final day here and Sisqo live in San Diego. Thanks for watching

>> from San Diego, California It's the queue covering Sisqo live US 2019 Tio by Cisco and its ecosystem Barker's >> We'll get back to the Cube. We are live at Cisco Live in San Diego. Study. San Diego. Lisa Martin with David Lantana and David Ayer. Super geeking out here, Susie, we is with us back with us. SPP in CTO of depth that Suzy Welcome back. Thank you. It's great to be back. So this event is massive. Cisco's been doing customer and partner events for 30 years now. What started as networkers? We? No, no, it's just alive. Something else you might not know that's also 30 years old. Dizzy. The movie, The Field of dreams. >> Wow, uh, kind of feels like the field does kind of feel like that that are one >> years yes, on ly five years. This has been so influential in Cisco's transition and transformation. You've got nearly 600,000 members in this community. Definite zone. It's jam packed yesterday today. Expect tomorrow as well? Yes, and you guys made simple, really exciting announcements. Yes, we didn't tell us >> about it, so it's fantastic. >> So basically what happens is the network has gotten very powerful. It has gotten very capable. You know, you can do intelligence machine learning you Khun Dio Intent based networking. So instead of the network just being a pipe, you can actually now use it to connect users devices applications use policy to make sure they're all connected securely. There's all sorts of new things that you could do. But what happens is, while there's all that new capability, it's in order to take advantage of it. It takes more than just providing new products and new technology. So our announcements are basically in two areas and we call it. It's like unleashing the capabilities of the new network and by doing it in to a So won is by bringing software practices to networking. So now that it really is a software based, programmable network with all of these capabilities, we wantto make sure that practice of software comes into a networking, and then the other is in the area of bringing software skills to networking because you need the right skills to be able to also take advantage of that. So if I just jump right into it, so the 1st 1 in terms of bringing software practices to networking. We've announce something that we call definite automation exchange. And so what happens is, you know, of course, our whole community builds networks. And as businesses have grown, their networks have grown right and they've grown and grown business has grown growing, grown right, and then it's become hardest, become unmanageable. So while you say there's all these great new technologies, but these things have grown in their way, so our customers biggest problem is actually network automation like How do I take my network? How do I bring automation to it? There's all the promise of it and definite automation. Exchange is built to basically help our community work towards network automation, so it's a community based developer center. What we say is that we're helping people walk, run and fly with network automation by walking. We're saying, OK, there's all these cool things you could do, but let's take it in three steps like first of all is let's walk. So first, just do a read only thing like get visibility, get insights from your network, and you can be really smart about it because you can use a lot of intelligence predictive modeling. You can figure out what's going on. So that alone is super valuable. >> Get the data. >> Get the data I learn on DH. Then next is an Okay, I'm ready to take action. Like so. Now I've learned I'm ready to take action, apply a network policy, apply a security policy, put controls into your network. That's you know. So, uh, walk, run, And then when you're ready to fly is when you're saying okay, I'm going to get into the full dev ops soup with my network. I'm going to be gathering the insights. I'm going to be pushing in control. I'm now optimizing managing my network as I go. So that's the whole slice it. So the wing fact, we want to go to them the walk, run, fly. >> And if I understand from reading your blood, Great block, by the way, >> Thank you. >> A lot of executives, right? Blog's and it's kind of short of yours is really substantively like, Wow, that was >> really something on. That's No, >> But if I understood a truck that you're gonna prime Sisko was gonna prime the pump A cz? Well, yeah, with a lot of ideas and code on DH. Yes, and then engineers can share. There's if they so choose. >> Exactly. So the key part of automation exchange beyond helping people take thes areas. The question is, how are we going to help them? Right? So what happens is what we've been doing with Definitive. We've been helping people learned to code, you know, in terms of networkers, we've been helping bring software developers into the community. We've been helping them learn to use a pea eye's all the good stuff a developer a good developer program should do. But what are networkers have said is I need help solving use cases. I need help solving the problems that I'm trying to solve, like how to get telemetry and monetary, how to get telemetry and insights from my network. How do I offer a self serve network service out to my, you know, customers line of business developers, you know, howto I automate it scale. And so what happens is there's a you know there's an opportunity or a gap between the products and AP eyes themselves and then solving these use cases so are now opening up a code repository, Definite Automation exchange, where the community can develop software that actually solves those use cases. Francisco is going to curate it. It's just going to be code on Get Hub. We'll make sure that it has the right, you know, licenses that, you know, we do some tests and it's working well with the FBI's, and then we're hoping it's going to become. We're hoping, you know, kind of the industries leading network automation code repository to solve these problems. >> Well, it's this key because big challenge that customers tell us that they have with automation is they got all these bespoke tools. None of them work together. So do you think something like this exchange can help solve that problem? >> It can. I believe it can. So the reason being is that you know, there are tools that people use and everybody's environments a little different. So some might want Teo integrate in and use answerable terra form, you know, tools like that. And so then you need code that'll help integrate into that. Other people are using service now for tickets. So if something happens, integrate into that people are using different types of devices, hopefully mostly Cisco, but they may be other using others as well way can extend code that goes into that. So it really helps to go in different areas. And what's kind of cool is that our there's an amount of code that where people have the same problems, you know, you know, you start doing something. Everyone has to make the first few kind of same things in software. Let's get that into exchange. And so let's share that there's places where partners are gonna want to differentiate. Keep that to yourselves like use that as your differentiated offer on DH. Then there's areas where people want to solve in communities of interest. So we have way have someone who does networking, and he wants to do automation. He does it for power management in the utilities industry. So he wants a community that'll help write code that'll help for that area, you know, So people have different interests, and, you know, we're hoping to help facilitate that. Because Sisko actually has a great community way, have a great community that we've been building over the last 30 years there the network experts there solving the real problems around the world. They work for partners, they work for customers, and we're hoping that this will be a tool to get them to band together and contribute in a software kind of way. >> So is the community begins to understand never automation and elect your pathway of of walk, run fly swatter. Soothe projected business outcomes that that any industry, whether it's utilities or financial services, will be able to glean from network automation. I can imagine how expensive from topics perspective it is all this manual network management. So what? Oh, that's some of the things that you projecting the future that businesses who adopt this eventually are going to be able to re >> Absolutely, I mean, just, you know, very simple. Well, so many, so many things. So, uh, in the in the case of what's a manufacturing, because you're talking about different industries? So there's a whole opportunity of connected manufacturing, right? So how do I get all of those processes connected, digitized and write. Now write things air being pretty much run in their way. But if you can really connect them in, digitize them. Then you can start to glean business insights from them. Right? Should I speed up? How's my supply chain doing where my parts Where's my inventory? Everything. You get all of that connected. That is like a huge business implications on what you can do. >> You have a kitchen, get start getting the fly will effect around all that data. Akeley. So I've always been fascinated that you see definite zone and there's these engineers ccs saying Okay, I want to learn more. I want to learn how to code numbers keep growing and growing and growing. And so you've got new certifications. Now that you're >> out of that was, >> this's huge. You need to talk about that, >> Yes, so that, you >> know, kind of the second part of our thing is like how we're bringing software skills to networking. So to get you know, the most of all this opportunity, you do need software skills. And of course, that's what Definite was originally founded on is really helping people to build those skills. But we've kind of graduated to the next level because we've teamed up with the Learning and Cisco team, which creates Cisco Start ification program. Cisco has, you know, an amazing certification program. So the C C. A is the gold standard and certifications and you know networkers around the world have that C C I status partners have built up. They pay people for that. You know any customer who's deploying now, which they will hire the CCS. So that was founded in 1993. The first see CIA, and that program in the next 26 years has grown to what it is. And what we've done is we've teamed up with them to now add a definite certification. So we're bringing in software skills along with the networking skills so that we have the Cisco certifications, the Cisco definite certifications sitting side by side and you know we believe it. You know, right now the people who you've seen in the definite Zone are the ones who know what's important. They come in there doing it. But they said, I want credit for what I'm doing. Like I get credit, I get a raise, I get bonuses. My job level depends on my networking sort of occasions. I'm doing this on my nights and weekends, but I know it's important. And now, by bringing this into the program, my company can recognise this. I'm recognized as a professional for my skills. It helps in all sorts of ways. >> So go ahead. Please >> think this just sounds way more to me than the next step. In Definite. It sounds like it's a revolution. >> It's a revolution. >> First addition in 26 years, that's bay >> now. I mean, there have been changes in the program, but it's the biggest change in those 26 years. Absolutely. And you know, like we'll see what what happens. But I think it is, Ah, step change in a revolution for the industry because we're recognizing that networking skills are important and software skills are important and critical. And if you want to build a team that can compete, that can really help your companies succeed, you're gonna want both of these skills together in your organization. And I believe that that's goingto help accelerate the industry, because then they can use all of these tools, right? So right now on it department can either hold the company down or accelerate a company to success because the question is, how quickly can you help someone adopt cloud? How can they do multi cloud? How convey innovative software speeds? And now we're here, hopefully catalyzing the network industry to be ableto work at that speed. >> I was joking. You wanna be the department of No or the Department of Go? Let's go. So is being a C C. A prerequisite to the definite certificate is not okay, so is not linear. So you're getting CC eyes obviously lining up to get certified to see him here So you could get kids out of college saying, Okay, I want in. >> Absolutely. And so the way that it works is that, um so actually you could. So what we have with the Cisco certifications for both the definite as well as the original Cisco started Take bath is that there's an associate level, which means you have about a years working experience. You know enough. So see CNN, Cisco Certified Network associate. They know enough about networking so that they can learn the fundamentals of networking and then be effective as part of a team that runs networks. So that's what that certification does for you. Way also now have a definite associate, which is ensuring that you have the software skills that you can also enter a team that's writing software applications or doing automated work flows for a network. And we have to know that all developers are not created equally. So just cause you wrote a mobile app doesn't mean that you can write software for, you know, running operational network. So the definite association is more like you need to be able to securely use AP eyes, right? So there's a lot of things that are within that. And then we have the professional in the expert levels. Um, and we have it on both sides now. Originally, way were thinking that there's the network engineer path. We're going to sprinkle a little software in there, and we'll have the definite path for a software developer, and it would be its own path. But we got feedback as we started presenting to our partners into our customers. And then they're like, No, this cannot be separate people. It's like it needs to come together. And so then we changed our how we thought about it, and we said that there's a set of engineering certifications and there's a set of software certifications. Anybody can get what they want, and you can start to combine them in very interesting ways. >> I could put together my own career, Mosaic. >> Absolutely so if you said, You know what? I am going to be that tick ass networker. And if we have the unicorn of like and I'm goingto you know over time, we're going to offer definite expert in the future. I said, I'm going to be a CC expert in the future. Be a definite expert. That's awesome. But we're not forcing folks to do it, because maybe you're going to be a CC. I get a definite associates so that you can speak the language of software and know what it does. But then you'll sit alongside a developer, and you guys will be able to speak the same language together. And we also make sure that our developers learn a bit about networking. So if you look at that associate, it's kind of 80 20 networking software, the other one's 80 20 software and networking so that they can actually work and talk to each other. >> So looking at these big waves that were writing right now and compute in network with G WiFi six s edge a prize anywhere, how is definite and the certification that you've just unleashed into the world? How is it going to enable not just the community members. Yes, who helped accelerate Companies take advantage of some of these big ways. But how is it going? Helps drive Cisco's evolution? >> And so and you bring up a great distinction, which is as we talk about a new set of applications. And we talked about this that create a definite create when you're there. Is that APP developers? If they understand the capabilities of the network, they can actually write an entirely new set of applications. Because you know, five g y fi six are better. If you understand EJ computing in the opportunity there, you know a networker will install a network that can host apse that makes edge computing riel. So there's another reason for the app developer a community to come together with the networkers. So when we talk about now, how does this help? Cisco is Well, first of all, it takes all of the networkers that are out there, and it insures that they're getting to that next level so that you're really fully using those capabilities and that worked, which can then accelerate business, you know. So it really is. The new capabilities are entirely different. Wayto look at networking that really do Tie and Dr Business On the other is the other part we're talking about is those APP developers that come in and write great applications can come in and now really be connected and actually use that whole network infrastructure and all its capabilities. So that really ties us to more kind of, you know, instead of a networker going in instead of going in and selling network kit and then figuring out the line of business things separately, you Khun, bring those applications into our ecosystem and into our offerings. So it's an integrated offering like here's a connected manufacturing offering that includes what you need to connect as well a CZ third party applications that are great for the manufacturing industry. And now you're looking at selling that whole solution >> and applications that we haven't even thought of a member in Barcelona walking into the i o. T Zone and seeing some programmable device from a police car on a camera. And, yes, some of these guys could just they're going to create things that we definite create, haven't even conceived, so you're creating sort of this new role. To me, it's like D B A You know, CC, it's now this new definite creator in a role that is going to have a lot of influence in the organization because they're driving value right there, going toe, bring people with them. People going to say, Oh, I want that. So now you think you're going to stand in Barcelona? The number of people that you've trained, I don't know, make many tens of thousands. I mean, where we have today with >> hundreds of thousands, wait half 1,000,000 5 100,000 Last year were at six >> 100,000. This was going 100,000 organic new members over the last year. So >> people here over half 1,000,000 now. >> Yeah. Yeah. So unbelievable. Yep, definitely So I know it's great. And just people are interested, right? So people are interested. People are learning, you know? And that's what makes it, you know, interesting to me is people are finding value in it, and they're coming. So s O. I think that, you know, kind of definite in the last five years has been kind of like an experiment, right? So it's just like, is the industry ready? Like do networkers really want to learn about software. What air? That we've been kind of prime ing it. And, you know, by now getting to this next level, you know, just the certifications. What we have learned from all of that is that it's really and that, you know, with the new capabilities in the network, we can really take our community and our bring new people into our community to make that opportunity really into Dr Business from the network. >> Everybody wants the code >> had they dio and some >> people >> are scared. Actually, some people are very scared. >> You mean intimidated, >> intimidated, intimidated. Yes. So there's the set of people who've come in early, right? And they're the ones who you've seen in the definite Zone. But everybody, of course, they start out scared. But then right after they get over that fear, they realize this really is a new future. And so then they start jumping in, and so it's both beer and then opportunity. >> Then they're on strike. That's what it's all about, Yang. And absolutely, I could do this for my business and >> absolutely, I would love to know the end that near future, how many different products and services and Maybe even companies have been created from the definite community for springing all these different Pittsburgh folks together. Imagine the impact >> it is. I mean, like, one really small things. You've been with us at our little definite create conference is we have something there that's called Camp Create, which is where they spend a week hacking, right? So and this It's kind of sometimes our most serious attendees because they're choosing Teo Code for the weak is what you know as well as to attend way. Didn't really add it all up yet. But what we found is there's about 25 to 30 people who attend. Met a bunch of them got promoted in that year. Wow. So in different ways, you know, not in ways that are necessarily connected but in their own ways, like in their company. This person got promoted to this to this one area. This other person, one person was a contractor. They got converted to a, you know, full time employee. So you know, we have to go and do the math on it. But what's amazing is that you know it just you know that bring that fills our hearts. >> It's organic too. Well, Susie, we Thank you so much for joining David. Me on the clean. You're going back with me tomorrow. And some guests. I'm looking forward to that. Excellent. Yes, Absolutely. More, More great stars. >> Your duel Co hosting a >> way. I didn't know that. No way. But I'll turn. I'll be the host is Well, I try something new. Way we're >> gonna have fun. I am looking forward to it. Thank you >> so much. And thank you for being with us in our whole vision of definite from the beginning. So thank you. >> It's been awesome. All right. We want to thank you for watching the Cube for David. Dante. I'm Lisa Martin. We will catch you right back with our last guest from Cisco Live in San Diego.

>> Live from San Diego, California It's the queue covering Sisqo Live US 2019 Tio by Cisco and its ecosystem. Barker's >> Welcome Back. The Cuba's Live at Cisco Live, San Diego, California That's your sunny San Diego. I'm Lisa Martin and my co hostess day Volante. Dave and I are gonna be talking about Baraki with Tony Carmichael, product manager A P I and developer platforms from San Francisco Muraki Tony, welcome. >> Yeah, Thank you. I'm super happy to be here. >> So you were in this really cool Muraki T shirt. I got that work and get one of those. >> We can get one >> for you for sure. Right. This is Muraki. Take over. Our here in the definite zone. This definite zone has been jam packed yesterday. All day Today, people are excited talking a little bit about what Muraki is. And let's talk about what the takeover isn't. What people are having the chance to learn right now. >> Sure. Yes. Oma Rocky, founded in two thousand six. I can't believe it's been over 10 years now. Way really started with the mission of simplifying technology, simplifying it, making it easy to manage and doing so through a cloud managed network. So that's really what Muraki was founded. And then, in 2012 Iraqi was acquired by Cisco. So we continue to grow, you know, triple digit, double digit growth every single year on, we've expanded the portfolio. Now we've got wireless way. Actually, just announced WiFi six capabilities. We got switching. We've got security appliances, we've got video cameras and then on top of all of that, we've got a platform to manage it so you can go in. And if you're in it, it's all about. Is it connected? Is it online? And if there's a problem solving it quickly, right And so that's why we're really here, a deb net and doing the take over because we're seeing this transition in the industry where you know, really is more about being able to just get the job done and work smart, not hard on. And a lot of times AP eyes and having a really simple a platform to do that is paramount, right? So that's what we're talking about here and the takeover. Just answer. The other question is on our here, where we just basically everything is Muraki, right? So we're doing training sessions were doing labs reading education and some fun, too. So reading social media and we've got beers. If you want to come up and have a beer with us as well, >> all right, hit the definite is on for that. >> So how does how does WiFi six effect, for example, what you guys are doing it. Muraki. >> Yeah, so that's a That's a really great question. So WiFi six means, you know, faster and more reliable, right? That is fundamentally what it's all about now. WiFi over the years has very quickly transitioned from, like, nice tohave. Teo, You know, you and I check into our hotel, and within seconds we want to be online talking to our family, right? So it's no longer best efforts must have, whether it's in a hospital, hotel or in office environment. WiFi six ads. You know a lot of new features and functionality, and this is true from Rocky for Cisco at large, and it's all about speed and reliability right now on the developer side. And this is a lot of what we're talking about here. A definite it also opens up completely new potential opportunities for developers. So if you think about, You know, when you go to a concert, for example, and you see a crowd of 30,000 people and they're doing things like lighting up lanyards the plumbing, right? The stuff making that tic is you know, it has to work at scale with 30,000 people or more, and that's all being delivered through WiFi technology. So it opens up not just the potential for us, maybe as as concertgoers, but for the developer being able to do really, really cool things for tech in real time. >> So you talked about a simplification, was kind of a mission of the company when it started, and it had some serious chops behind it. I think Sequoia Google was involved as well, right? So, anyway, were you able to our how have you affected complexity of security ableto Dr Simplification into that part of the stack? >> So that's a fantastic question. If you think about you know, this shift towards a cloud connected world not just for Muraki, but for for all devices, right, consumer ipads, iPhones and writhe thing that opens up from a security standpoint is that you have the ability from a zero day right, so you had a zero day vulnerability. You know, it gets reported to the vendor within seconds or minutes. You could roll out, uh, patch to that. Right, That is that is a very new kind of thing, right? And with Muraki, we've had a variety of vulnerabilities. We also work with the Talis T Mat Sisko who are, you know, they've got over 10 or 50 researchers worldwide that are finding these vulnerabilities proactively and again within, you know, certainly within a 24 hour period, because we've got that connectivity toe every single device around the globe. Customers now Khun rely on depend on us to get that patch out sometimes while they sleep right, which is really like it sounds nice. And it sounds great from a marketing standpoint, but it's really all right. We have retailers that, you know, they're running their business on this technology. They have to remain compliant. And any vulnerability like that, you've got to get it fixed right before it becomes a newsworthy, for example. >> So as networks have dramatically transformed changed as a cisco and the last you know, you can't name the number of years time we look at the demands of the network, the amount of data they mount. A video data being projected, you know, like 80% plus of data in 80 2022 is going to be video data. So in that construct of customers in any industry need to be able to get data from point A to point B across. You know, the proliferation of coyote devices edge core. How can Muraki be a facilitator of that network automation that's critical for businesses to do in order to be competitive? >> Yeah, so it's a fantastic question. I think it's something that's at the heart of what every I T operation is thinking about, right? You hear about, you know, digitization. What does that mean? It means supporting the business and whatever things, whatever they're trying to do. And a lot of times nowadays, it is video. It's being able to connect in real time with a team that's maybe working across the globe now to get right to your question. There's two things that that Muraki is delivering on that really enables it teams right to deliver on that promise or that really it's more an expectation, right? The first you know, we've got a serious of technologies, including rst one product. That a lot for you to really get the most efficient, effective use out of your win connectivity, right? So being able to bring in broadband, bringing whatever circuits you can get ahold of and then do you know application delivery that is just reliable in dependable Catskill? Thie. Other aspect to this is giving data and insights to the teams that are responsible, reliable for that delivery. And this is where ap isa Really, Really. You know, it's really at the heart of all of this because if you're operating more than, say, 50 sites, right, there's lots of beautiful ways that we can visualize this right, and we can, you know, add reports that give you top 10. But the thing is, depending on your business, depending on your industry, different things they're gonna matter. So this is where Iraqi is investing in an open platform and making it super easy to run system wide reports and queries on you know which sites were slow, which sites were fast, prioritizing the ones that really needs some love right? And giving data back to the teams that have those Big Harry questions that need to get answered. Whether it's you know, you're C suite that saying Are we out of the way or just a really proactive team? That's just trying to make sure that the employees experiences good. >> What about some of the cool tools you guys are doing? Like talking about them Iraqi camera? >> Oh, yeah. I mean, so the other thing I was thinking of when you asked about this was, you know, video as a delivery medium. Of course it's necessary when you're doing, you know, video conference saying and things like that. But when we look at, say, the Muraki M V, which is really our latest product innovation, it's really us kind of taking the architecture of, ah, typical videos, surveillance system and flipping on its head, making it really easy to deploy Really simple, no matter where in the world you are to connect and see that video footage right? The other thing we're learning, though, is that why do people watch video surveillance? Either You're responding to an incident, right? So someone tripped and fell. There was an incident. Someone stole someone or someone sold something, or you're just trying to understand behavioral patterns. So when it comes to video, it's not always about the raw footage. It's really about extracting what we often call like metadata, right? So them rocky envy Some of the really cool innovations happening on that product right now are giving customers the end state visualization. Whether that's show me all the people in real time in the in the frame, give me a count of how many people visited this frame in the last hour. Right? So imagine we have cameras all over. We want to know what those what those trends and peaks and valleys look like rate. That's actually what we're after. No one wants to sit there looking at a screen counting people s. So this is where we're starting to see this total shift in how video can be analyzed and used for business purposes >> are able to detect anomalies. You're basically using analytics. Okay. Show me when something changes. >> That's right. Right. And we've seen some incredibly cool things being built with our FBI. So we've got a cinema, a really large customer, cinemas all over. And they're doing these immersive experiences where they're using the cameras. A sensor on DH. There saying, OK, when there's more than a handful of people. So we've got kind of a crowding within the communal spaces of the cinema Changed the digital sign Ege, right? Make it a really immersive experience. Now, they didn't buy the cameras for that. They bought the cameras for security, right? But why not? Also, then two birds, one stone, right? Use that investment and use it as a data sensor. Feed that in and make it completely new experience for people in the environment. >> Well, I couldn't so I can see the use case to excuse me for for, like, security a large venue. Oh, yeah. Big time >> infected. Thank you de mode along that front >> easy. And Mandy >> dio definite create where there wasa like a stalker. Yeah, where there was, like, a soccer match. And they're showing this footage and asking everyone What did you see happen? You know, a few seconds and actually what they did was using Iraqi. They were able to zero in on a fight that was breaking out, alert the then use security team and dispatch them within a very short period of time. >> Yeah, and we've seen like there's amazing there's tons of use cases. But that's a great example where you've got large crowds really dynamic environment, and you're not again. You don't want to necessarily have to have folks just looking at that feed waiting for something to happen. You want an intelligence system that can tell you when something happens? Right? So we've seen a ton of really cool use cases being built on. We're gonna continue to invest in those open AP eyes so that our customer, you know, we can move at the speed of our customers, right? Because I'm a rocky like, ultimately, our mission is like, simple i t. There's different layers of simple, Like what matters to a customer is like getting what they need to get done. Done. Um, we want way. Want to really be ableto enable them to innovate quickly. Ap eyes really are the center of that. >> Yeah, and so talk a little bit more about your relationship with definite how you fit in to that on the symbiotic. You know, nature. Yeah, Iraqi and definite. >> I would love to. So we've been working with with Suzie and the and the definite team now for really, since the start of definite, and I think it's brilliant, right? Because Sisko were, of course, like from a networking standpoint, we're always at the forefront. But what we started to see early on and I certainly wasn't the visionary here was this transition from, you know, just just like your core. Quintessential networking tio starting toe like Bring together Your network stack with the ability is also right and rapidly developed applications. So that was kind of the, you know, the precipice of Like Bringing Together and founding Dev. Net. And we've been with definite sense, which which, you know, it's been exciting. It's also really influence where our direction right? Because it's a lot for us to see what our customers trying to dio, How are they trying to do it? And how can we, from the product side, enable that three FBI's but then work with Dev Net to actually bring, you know, bring That's a life. So we've got, you know, developer evangelists working with customers. We've got solution architects, working with customers, building incredibly cool things and then putting it back out into the open source community, building that community. I mean, that is really where we've had in a maze. Amazing relationship with definite rate that that has been huge. Like we've seen our adoption and usage just absolutely shoot through the roof. We're at 45,000,000 requests per day on DH. Straight up, like could have been done without >> having that visions. Amazing. We have Susie on in a minute. But I mean, I >> Why do you think >> other sort of traditional companies, you know in the computer business haven't created something similar? I mean, seems like Cisco has figured out Debs and traditional hardware companies haven't so >> It's a really good question, like at the end of the day, it's an investment, right? Like I think a lot of companies like they tend to be quite tactical. Um, and look at okay, like maybe here we are now and here's where we're going. But it's an investment, and customers really say OK, this is the thing that they're trying accomplish, and we're not going to keep it closed and closed source and try to develop intellectual property. We're going to enable and empower on ecosystem to do that. Now I think like you're quickly starting to see this trend, right? Like certainly I wouldn't say that Muraki or Cisco are the only ones that are doing this, which is this, you know, cultivation of technology partners that are building turnkey solutions for customers. You know, cultivation of customers and enabling them to be able to build. And you create things that perhaps Cisco might not even ever think about. But But that is a shift in mentality, I think right, and I think like we're starting to see this more in the industry. But I am proud to say that like we were right on that bleeding edge and now we're able to ride that wave. Iraqis also had the luxury of being cloud native for a cloud board. It's our technology has always been, you know, at a place where if we want to deploy or create a new a p i n point that provides new data like literally, the team behind me can take that from prototype to production to test it into a customer within weeks on. And that is in many cases, what we're doing. >> It seems to me looking kind of alluding to Dave's point from a Cisco overall perspective, a company that has been doing customer partner events for 30 years. What started this networker? We now notices go live a large organization. Large organizations are not historically known for pivoting quickly or necessarily being developer friendly to this. Seems to me what definite has generated in just five short years seems to be a competitive differentiator that Cisco should be leveraging because it's it's truly developer family. >> I could not agree more. I mean the and this goes right to the core of what, uh What I think has made us so successful, Which is this, you know, this idea that at the heart of everything we do, we have to think about not just the customer experience right, which is like, What does it look like toe by what does look like toe unbox? What does it look like to install and what his day to look like? But also, and very importantly, distinct track around thinking about developer experience, developer experience like when your first building AP eyes and things like it's easy to say. OK, this is what they need. This is what they want. But Cisco, and really definite more than anything, has gotten to the heart of way have to think about the way these AP eyes look, the way they shape of their responses, the data they contain, the ease of use, the scale at which they operate and how easy it is to actually build on that. Right? So that's where you're going to start seeing more and more of our kind of S, T K's and libraries and just a lot of like we just this week launched the automation exchange that is again right at the center of We're listening. And we're not just listening to the customers who are trying to deploy 4,000 sites in a in a month or two. Um, we're also listening to the developers and what the challenge is that they're facing, right? Um, I'd love to see more of this. I mean, we're seeing a huge amount of adoption across Cisco. Um, and I think that there's other you know, there's plenty about their tech companies, you know that are that are really, I think, just helping push this forward right. Adding momentum to it. >> Speaking of momentum in the Iraqi momentum's going that way. I >> mean, it's good. Yeah, I would agree with you. >> Well, Tony, it's been a pleasure having you on the program. Absolutely. Success. Were excited to talk to Susie next. And it's like this unlimited possibilities zone here. Thank you so much for your time. >> Absolutely thanks so much Happy to be here. >> Alright for David Dante, I am Lisa Martin. You're watching the Cube live from Cisco Live San Diego. Thanks for watching.

>> Live from San Diego, California It's the queue covering Sisqo live US 2019 Tio by Cisco and its ecosystem barters >> Welcome back to the cubes coverage of Day one of Sisqo Live from Sunny San Diego on Lisa Martin, my co hostess student. A man and Stuart are pleased to welcome a couple of guests from this Cisco platform and Solutions Group. We've got Barbara Half Li, senior director of Business development Barbeque. Great to have you nice to be here. And Matt Ferguson, director of product development. Matt, Welcome. >> Thank you. Nice to be here. >> So we appreciate you guys being here right at the start of happy hour here in San Diego. Thank you. Some our drinking water. Right wing quick. Just getting so, Barbara. So here we are at this's the 30th year Cisco's partner and customer, then a lot. A lot happens in 30 years. A lot of change here we are customers in every industry, living in this multi cloud hybrid world for many reasons. >> What are some >> of the things from the business perspective that you're hearing from customers? What are they looking to Sisko to do to help them traverse this new multi cloud world successfully. >> Yeah, well, one of the things that we hear customers tell us often is how doe I manage this landscape. Many people think of the cloud is just Oh, I've got a public cloud or oh, I'm gonna have my cloud on primp. But really, with the explosion of devices and I ot right, people want to know. How do we take that data from the edge from the edge? What do I do with that data? Do I put it up in a public cloud immediately? Do I bring it back to do some kind of analysis on that data? Is it goto a polo? Does it come to the branch doesn't go to the headquarters and that landscapes Very complex. So you look across that landscape and as customers of either proactively adopted the public cloud or had to adopt multiple clouds because of acquisitions they've made, this landscape just gets incredibly complex very, very quickly. So when people come to Cisco, they basically looking for a couple of things. Number one security. Because putting the security wrapper around all of that right, it becomes paramount. People lose their jobs if they're data isn't protected, so they want help with their security. They also want to know what's the best cost mix, right? How do I have the right options available to me? But the other thing they really want is speed of innovation. I mean, we hear this over and over and over. Uh, I talked to a bank the other day. 100 year old bank, right? You think 100 year old bank, um, speed of innovation may not be top of their priority, but absolutely. I walked in and they held up the phone and they said, Our competitors Aire delivering capabilities faster for the mobile user. And every time our competitors releases a new application or a new feature, I lose market share. So it isn't about cost savings anymore. It's about speed of innovation, even for 100 year old bank. When they come to Cisco, they want to know. Can you help secure this landscape? Can you give me speed of innovation? And then, of course, every cloud started the networking layer as well, Right? So what innovations is Cisco doing on the networking side? So these are some of the things that's customers come to Cisco and they ask us, what can you do for us and the help that they want? It comes back to innovation every time. >> Barbara. Actually, I've talked to some of those 100 year old Cos they need it more than ever, because that five year old bank doesn't have all the legacy and they're already moving is fast. But it's an interesting point. Matt. You know, we've been tracking community since the early days. This year, it finally feels like it's gotten to a certain maturity level, such that I've talked to a number of customers talking about how that is a lever for their digital transformation, how they're modernizing their application, pork portfolio and not just, you know, the, you know, making of the sausage of how this, you know, container orchestration, layers going toe, you know, do something that most people won't understand. It's that connection with the business kind of building up. What what robber says They're bring us inside a little bit more. You know the community's piece of that, >> Yeah, it's absolutely been tremendous to see the CNC F and Kume con absolutely just take off on the number of people that are attending. I think you been at ease as as a technology is really starting to hit its stride in the mainstream. It's a combination. I think of a number of factors. You have the developer community that's starting to really sort of embrace containers as they sort of re fact to their applications. So you have that going on, and then you have the ops persona or the people that actually have to manage and deploy the Cuban in these clusters that are starting to dive in and go waken. Take this on. We know what it means to actually manage a Cuban aunties cluster. The thing that what we're bringing, I think at Cisco is, ah, a curated staff. The opinionated stack, the ability to manage those clusters ability to actually deploy those clusters, whether it's on prime in the private in the private cloud, or leveraging the AP eyes that eight of us or Google or sure would publicly provide so that you can manage those clusters in the in the actual public's places. Well, so you have a combination of factors that are starting to come together. They're really sort of said, This is the opportunity that we're starting to see it happen right now. >> How would container ization looking at that example that Barber gave of the 100 year old bank needing to transform quickly? Otherwise, there there's so much competition, but not from your perspective. How what are some of the biggest advantage is that a legacy organization like 100 year old make is going to get by adopting containers. >> Yeah, so containers is one thing. So speed of innovation where they actually have to take their application. Asians, let's, for example, as a developer, you're have taken your monolithic applications re factor than into micro services. Now you have one piece of code turning into multiple different pieces of code in containers. Now what you have to do is you have to manage those containers, and that's where Cuban aunties comes in to be ableto orchestrate. Those containers in Google has really sort of offered this technology to the community, and that's where I think you know. You have the history of Google's, you know, operational sort of expertise, the open source ability to take uber Netease and then Sisko to sort of wrap around the lifecycle management of those containers so that you can not think about how, like the note operating system, the doctor run time, all the pieces that make up that stack and let the developers just focus on their code. And that's really what we're trying to do is enable the developers to focus on their code and not have, you know, on entire team of folks managing the cluster itself. >> So, Barbara, it's an open source community. There's a lot of partners involved. So what leads customers? Teo, turn to Sisko for these type of solutions. What differentiates them >> when you when you look at a company trying to do it on their own, I'm going to go do it is a service I'm gonna offer. Containers is a service right to do it on their own. Could take a year or more. I talked to a entertainment company the other day, and they had been working on trying to just define the requirements to do a container platform for a year. So if they could come to a company like Cisco and they can buy the container platform, we have as a sass offering, have it up and running in a matter of hours, which we have presidents of it running up in a couple of couple of hours and then delivering containers is a service to their constituents. It makes the team you're oh, right when you also look at how much it takes to curate that and then maintain it over time, the ability for us to actually consume the changes from the open source community curate that and release it is very fast. So from a nightie perspective, a nightie administrators perspective, you're able to take that offer it to the community, allow them to do development wherever they want to develop, whether it's in the public cloud, whether it's on from but maintain that, control it within the community, then you've got something right, and I mean, Matt could talk about that, too. But But then he'll agree. When we go to all the customers what our container pop firm does, how it leverages Coover Netease. How fast we give the updates out to our customers, and at the price point they are why we're talking about a month, two months. It is a pretty phenomenal opportunity for administrators to get something up and running an offering to their community very, very quickly. >> Yeah, No, you bring up some great points. They remember a couple of years ago when I talk to most customers, it's like, Well, what's your stack? Well, I pull these 35 different tools and I build all this stuff and I'm like, and I'm sorry, Don't you remember when we went to Cloud? It's about getting rid of that undifferentiated heavy lifting. Exactly why is this mission critical for your business to build and maintain this stack? And of course, the interest is for most customers out there. I want to consume it in platforms and from vendors that I trust so that I can focus on what's important in my business and drive the those business drivers. So it was a maturity thing for some of those early customers. So that Ari there, I mean, because Sisko, you've got your Cisco Container platform. You partner with the aid of Lewis's Googles. The world. Yeah, you know, Are we getting that point where customers shouldn't need to even think about that? That there's that communities and service measures and all that stuff in the >> middle of the number one goal is simplicity. And and what I would say with the container platform is that we are leveraging the speed of innovation that's occurring at the public cloud. So we're not taking a a curated stack from Cisco and putting it on the public cloud. We're leveraging the speed of innovation that that the public cloud provides. But at the same time, we're also taking that that cluster and we're putting it on crime into a private cloud. And I say Right now you're the point you're making is spot on, You know you don't necessarily in an ice tea shop with developers managing that entire stack from top to bottom. You know, why would you want to do that? And a recent quote that I heard recently was you either purchase or buy the product or you are the product, and I think that's a fascinating way to look at it because, you know, you could do that, you could curate it. You could absolutely, from top to bond curate the entire stock. But what typically happens that we're seeing from customers is well, um, organizations move on. They might not necessarily know what was built. They might be code that goes, gets older and expires, or you know gets out of dates. And so now you get stuck in an environment where your not terrified. But there's a nervousness, trepidation of going. I don't know, Let's not break it. If it ain't broke, don't fix it. And that's a lot of times what happens in these stacks. So I think we're absolutely with the CCP and the public how we're starting to actually get to that. >> So, Barbara, last question for you talking about the speed of innovation and when you were describing the massive fast R A Y customers can get by working with you guys from a container solution perspective, it's It's a no brainer as we look at some of the things that we know were coming. The wave of connectivity changes. Five. G WiFi sex. What excites you about how Cisco's story from a container platform perspective is going to change? Change as you start building and crisis that continued building technologies for these networks that are primarily wireless and incredibly fast. >> I think that's exciting for me is the way we approach the architecture, er way we're looking at certainly being more open, everything we do, building it with open AP eyes uh, and and looking across that Cisco stack knowing that at this moment in time, if you would've asked us five years ago Where are you? In cloud, Right? If you would've asked us 10 years ago, what are you going to do in Cloud? But at this moment in time to look at how we differentiate ourselves like I mentioned, every cloud started to the network. You've got to secure the entire infrastructure. You've gotta have connectivity between the clouds. Hence the CCP, the container platform, right. You have to have cloud management. You have to have cloud analytics way. Bring all of that together. So if a company has made investments and Cisco in the past, those those investments are going to come forward in this new multi cloud, multi tool man's domain landscape. And they can leverage those investments while they continue to invest with Cisco in innovations. And and that's what that's what really excites me. I think also just the world of a I and ML and big data And how when excites me is that developers Khun develop anywhere they can use all the great tools that are available. And I love the idea that the control is back in the hands of the I t administrator. From a compliance standpoint from a governance stand like we're bringing that control back into developers hands while giving the speed of innovation and the ability to develop anywhere back to the line of business in the developers. That combination is just really exciting at this moment in time. >> Awesome. And here we are in the definite zone. This is a massive community of over nearly 600,000. Strong, definite. So can you imagine all the innovation going on in this room behind us on day one? We'll we thank you both so much, Barbara, and not for joining stew and me on the A kid this afternoon. Lots of exciting things to come. Francisco or just the as I think, Chuck said this morning, were just getting started. >> We are just getting started. >> Absolutely. >> Guys are pleasure. Forced to mint a man, I'm Lisa Martin and you're watching The Cube from Cisco Live 2019

>> Live from San Diego, California It's the queue covering Sisqo Live US 2019 Tio by Cisco and its ecosystem. Barker's >> back to San Diego. Everybody watching the Cube, the leader and live tech coverage. My name is Dave Volante, and I'm with my co host, Steuben. Amanda, this is Day two for Sisqo. Live 2019. We're in the definite. So still. I was walking around earlier in the last interview, and I think I saw Ron Burgundy out there. Stay classy Sleeping Gow is here. He's the founder and CEO of Met Net Brain Technology's just outside of Boston. Thanks very much for coming on the Q. Thank you there. So you're very welcome. So I want to ask you, I always ask Founders passion for starting companies. Why did you start? >> Well, maybe tired of doing things, Emmanuel. Well, that's alongside the other side of Yes, I used Teo took exam called a C C. I a lot of folks doing here. I failed on my first try. There was a big blow to my eagle, so I decided that we're gonna create a softer help them the past. This is actually the genesis of nettle. I met a friend help people three better doing their network management. >> That's a great story. So tell us more about that brain. What do you guys all about? >> Sure, we're the industry. First chasing time. Little confirmations after our mission is to Democrat ties. Merrick Automation. Every engineer, every task. They should've started with automation before human being touched. This task, >> you know, way go back. Let's say, 10 years ago people were afraid of automation. You know, they thought I was going to take away their jobs. They steal and they still are. We'll talk about that. You get this and I want to ask you about the blockers. They were fearful they wanted the touch thing. But the reality is people talk about digital transformation. And it's really all about how you use data, how your leverage data. And you can't be spending your time doing all this stuff that doesn't add value to your business. You have to automate that and move up to more valuable test. But so people are still afraid of automation. Why, what's the blocker there? >> They have the right reason to be afraid. Because so many automation was created a once used exactly wass right. And then you have the cost ofthe tradition automation. You have the complexity to create in their dark automation. You guys realize that middle confirmation You cannot have little gotta measure only work on a portion of your little way. You have to walk on maturity if not all of your narrow right. So that's became very complex. Just like a You wanna a self driving car? 10 You can't go buy a Tesla a new car. You can drive on a song. But if you want to your Yoder Puta striving always song Richard feared it. That's a very complex Well, let's today, Netto. Condemnation had to deal with you. Had a deal with Marty Venna Technology Marty, years of technology. So people spent a lot of money return are very small. There's so they have a right to a fair afraid of them. But the challenges there is what's alternative >> way before you're there. So there, if I understand it, just playing back there, solving a very narrow problem, they do it once, maybe twice. Maybe a rudimentary example would be a script. Yeah, right, right. And then it breaks or it doesn't afford something else in the network changes, and it really doesn't affect that, right? >> Yeah. I mean, you know, I think back to money network engineers. It's like, Well, I'm sitting there, I've got all my keep knobs and I get everything done and they say, No, don't breathe on it because it's just the way I want it less. It can't be that doesn't scale. It doesn't respond to the business. I need to be able to, you know, respond fast what is needed. And things are changing in every environment. So it's something that I couldn't, as you know, a person or a team keep up with myself, and therefore I need to have more standardized components, and I need to have intelligence that can help me. >> Let's sit and let's >> s so we've laid out the generalized way that we've laid out the problem. What's what's the better approach? >> Well, give you looking out of the challenge today is you have to have Dave ups, which a lot of here they have not engineer know howto script and the mid off the engineer who know how little cooperates walk together. So there's a date, a part of it. There's a knowledge. A part of this too has to meet to create a narrow coordination and that Ned Ogata may have to be a scale. So the challenge traditional thoracotomy here, why is for short lie on if you're going down? Technical level is wise A terra, too many data and structure and the otherwise Our knowledge knowledge cannot be codified. So you have the knowledge sitting people's head, right, Eh Programa had to walk in with a narrow canyon near together. You make it a cost hire. You make it a very unskilled apple. So those are the challenge. So how fast Motor way have to do so neither brand for last 15 years You decide to look differently that we created some saying called operating system off total network and actually use this to manage over 1,000 of mental models technology. And he threw problem. You can't continually adding new savings into this problem. So the benefit of it is narrow. Canyon near anybody can create automation. They don't have to know how to writing a code. Right? And Deborah, who knows the code can also use this problem. All the people who are familiar with technology like and people they can integrate that never >> pray. Okay, so you have all this data I wish I could say is unstructured So he doesn't have any meaning. Data's plentiful insights aren't, uh And then you have this what I call tribal knowledge. Joe knows how to do it, but nobody else knows how to do it. So you're marrying those two. How are you doing that? Using machine intelligence and and iterating building models, can you get that's amore colors? Tow How you go about that? What's the secret sauce >> way? Took a hybrid approach. First call on you have to more than the entire network. With this we'll kind of operating system called on their own way have about 20 12,000 valuables modeling a device and that 12,000 valuable adults across your let's say 1,000 known there or there will be 12,000,000 valuables describing your medal. That's that's first. Zang on top of 12,000,000 valuables will be continually monitored. A slow aye aye, and the machine learning give something called a baseline data. But on top of it, the user, the human being will have the knowledge young what is considered normal what is considered abnormal. They can add their intelligence through something called excludable rumble on couple of this system, and their system now can be wrong at any time. Which talking about where somebody attacking you when that OK is un afford all you through a human being, all our task Now the automation can be wrong guessing time. So >> this the expert, the subject matter expert, the main expert that the person with the knowledge he or she can inject that neck knowledge into your system, and then it generates and improves overtime. That's right, >> and it always improve, and other people can open the hood. I can't continue improving. Tell it so the whole automation in the past, it was. Why is the writer wants only used once? Because it's a colossal? It's a script. You I you input and output just text. So it wasn't a designer with a company, has a motive behind it. So you do it, You beauty your model. You're writing a logical whizzing a same periods off, we decided. We think that's you. Cannot a scale that way. >> OK, so obviously you can stop Dave from inputting his lack of knowledge into the system with, you know, security control and access control. Yeah, but there must be a bell curve in terms of the quality of the knowledge that goes into the system. You know, Joe might be a you know, a superstar. And, you know, stew maybe doesn't know as much about it. No offense, too. Student. So good. So how do you sort of, you know, balance that out? Do you tryto reach an equilibrium or can you wait? Jos Knowledge more than Stu's knowledge. How does that work? >> So the idea that this automation platform has something called excludable Rambo like pseudo Rambo can sure and implacably improved by Sri source One is any near themselves, right? The otherwise by underlying engine. So way talk about a I and the machine learning we have is that we also have a loo engine way. Basically, adjusting that ourselves certainly is through Claverie Partner, for example, Sisko, who run many years of Qatar where they have a lot of no house. Let's attack that knowledge can be pushed to the user. We actually have a in our system that a partnership with Cisco attack South and those script can be wrong. slow. Never prayer without a using woman getting the benefit of without talking with attack. Getting the answer? >> Yes, I think you actually partially answered. The question I have is how do you make sure we don't automata bad process? Yeah. So And maybe talk a little bit about kind of the training process to your original. Why of the company is to make things easier. You know, What's the ramp up period for someone that gets in giving me a bit of a how many engineers you guys have >> worked with? The automatic Allied mission. Our mission statement of neda prayer is to Democrat ties. Network automation, you know, used to be network automation on ly the guru's guru to it. Right, Dave off. Send a satchel. And a young generation. My generation who used come, Ally, this is not us, right? This is the same, you know. But we believe nowadays, with the complicity of middle with a cloud, computing with a cybersecurity demand the alternative Genetic automation is just no longer viable. So way really put a lot of starting to it and say how we can put a network automation into everyone's hand. So the things we tell as three angle of it, while his other missions can be created by anyone, the second meaning they've ofthe net off. Anyone who know have knowledge on metal can create automation. Second piece of automation can lunched at any time. Somebody attacking you middle of the night. They don't tell you Automation can lunch to protect Theo, and they're always out. You don't have people the time of the charter. Automation can lunch the tax losses, so it's called a lunch. Any time certain want is can adapt to any work follow. You have trouble shooting. You have nettle changes. You have compliance, right? You have documentation workflow. The automation should be able to attack to any of this will clothe topping digression tomorrow. We have when service now. So there's a ticket. Human being shouldn't touches a ticket before automation has dies, she'll write. Is a human should come in and then use continually use automation. So >> So you talk about democratizing automation network automation. So it's so anybody who sees a manual process that's wasting time. I can sort of solve that problem is essentially what you're >> doing. That's what I did exactly what we >> know So is there, uh, is there a pattern emerging in terms of best practice in terms of how customers are adopting your technology? >> Yes. Now we see more animal customer creating This thing's almost like a club, the power user, and we haven't caught it. Normal user. They have knowledge in their heads. Pattern immunity is emergent. We saw. Is there now work proactively say, How can I put that knowledge into a set of excludable format so that I don't get escalate all the time, right? So that I can do the same and more meaningful to me that I be repeating the same scene 10 times a month? Right? And I should want it my way. Caught a shift to the left a little while doing level to the machine doing the Level one task level two. Level three are doing more meaningful sex. >> How different is what you're doing it net brain from what others are doing in the marketplace. What's the differentiation? How do you compete? >> Yeah, Little got 1,000,000 so far has being a piecemeal, I think, a fragment. It's things that has done typical in a sweeping cracker. Why is wholesale Hardaway approach you replace the hardware was esti N S P. Where's d? Let there's automation Capitol Building Fifth, I caught a Tesla approached by a Tesla, and you can drive and a self driving. The second approaches softer approach is as well. We are leading build a model of your partner or apply machine learning and statistics and was behind but also more importantly, open architecture. Allow a human being to put their intelligence into this. Let's second approach and insert approaches. Actually service little outsourcer take you, help you We're moving way or walk alone in the cloud because there's a paid automation there, right so way are focusing on the middle portion of it. And the landscaper is really where we have over 2,000 identifies customer and they're automating. This is not a just wall twice a week, but 1,000 times a day. We really excited that the automation in that escape scale is transforming how metal and is being managed and enable things like collaboration. But I used to be people from here. People from offshore couldn't walk together because knowledge, data and knowledge is hard to communicate with automation. We see collaboration is happening more collaboration happening. So we've >> been talking about automation in the network for my entire career. Feels like the promise has been there for decades. That site feels like over the last couple of years, we've really seen automation. Not just a networking, but we've been covering a lot like the robotic process automation. All the different pieces of it are seeing automation. Bring in, gives a little bit look forward. What? What do you predict is gonna happen with automation in I t over the next couple of years? A >> future that's great Way have a cloud computing. We have cyber security. We have the share of scale middle driving the network automation to the front and center as a solution. And my prediction in the next five years probably surrounded one izing automation gonna be ubiquitous. Gonna be everywhere. No human being should touch a ticket without automation through the first task. First right second way. Believe things called a collaborative nature of automation will be happy. The other was a local. Automation is following the packet from one narrow kennedy to the other entity. Example would be your manager service provider and the price they collaborated. Manager Nettle common little But when there's something wrong we don't know each part Which part? I have issues so automation define it by one entity Could it be wrong Across multiple So is provider like cloud provider also come Automation can be initiated by the Enterprise Client way also see the hado A vendor like Cisco and their customer has collaborated Automation happening So next five years will be very interesting The Manu away to manage and operate near Oca will be finally go away >> Last question Give us the business update You mentioned 2,000 customers You're hundreds of employees Any other business metrics you Khun, you can share with us Where do you want to take this company >> way really wanted behind every enterprise. Well, Misha is a Democrat. Eyes network automation way Looking at it in the next five years our business in a girl 10 times. >> Well, good luck. Thank you. Thanks very much for coming on the queue of a great story. Thank you. Thank you for the congratulations For all your success. Think Keep right! Everybody stew and I will be back. Lisa Martin as well as here with an X guest Live from Cisco Live 2019 in San Diego. You watching the cube right back

>> Live from San Diego, California It's the queue covering Sisqo Live US 2019 Tio by Cisco and its ecosystem barkers. >> Welcome back to the cubes Coverage of Day One of Sisqo Live from Sunny San Diego on Lisa Martin, my co hostess, student, a Man and Stewart Air. Pleased to welcome a couple of guests from this Cisco platform in Solutions Group, We've got Barbara Half Li, senior director of Business development Barbeque. Great to Have You Iced Beer and Matt Ferguson, director of product development. Matt, Welcome. >> Thank you. Nice to be here. >> So we appreciate you guys being here right at the start of happy hour here in San Diego. Thank you. Some our drinking water. Right wing quick. Just getting so, Barbara. So here we are at this's the 30th year Cisco's partner and customer, then a lot. A lot happens in 30 years. A lot of change here we are customers in every industry, living in this multi cloud hybrid world for many reasons. >> What are some >> of the things from the business perspective that you're hearing from customers? What are they looking to Sisko to do to help them traverse this new multi cloud world successfully. >> Yeah, well, one of the things that we hear customers tell us often is how doe I manage this landscape. Many people think of the cloud is just Oh, I've got a public cloud or oh, I'm gonna have my cloud on primp. But really, with the explosion of devices and I ot right, people want to know. How do we take that data from the edge from the edge? What do I do with that data? Do I put it up in a public cloud immediately? Do I bring it back to do some kind of analysis on that data? Is it goto a polo? Does it come to the branch doesn't go to the headquarters and that lance games very complex. So you look across that landscape and as customers of either proactively adopted the public cloud or had to adopt multiple clouds because of acquisitions, they've made this lands. Skip just gets incredibly complex very, very quickly. So when people come to Cisco, they basically looking for a couple of things. Number one security. Because putting the security wrapper around all of that right, it becomes paramount. People lose their jobs if they're data isn't protected, so they want help with their security. They also want to know what's the best cost mix, right? How do I have the right options available to me? But the other thing they really want is speed of innovation. I mean, we hear this over and over and over. I talked to a bank the other day. 100 year old bank, right? You think 100 year old bank, um, speed of innovation may not be top of their priority, but absolutely. I walked in and they held up the phone and they said, Our competitors Aire delivering capabilities faster for the mobile user. And every time our competitors releases a new application or a new feature, I lose market share. So it isn't about cost savings anymore. It's about speed of innovation, even for 100 year old bank. When they come to Cisco, they want to know, Can you help secure this landscape? Can you give me speed of innovation? And then, of course, every cloud started the networking layer as well, right? So what innovation Cisco doing on the networking site? So these are some of the things that's customers come to Cisco and they ask us, what can you do for us and the help that they want? It comes back to innovation every time. >> Barbara. Actually, I've talked to some of those homes year old cos they need it more than ever, because that five year old bank doesn't have all the legacy and they're already moving is fast. But it's an interesting point. Matt. You know, we've been tracking community since the early days. This year, it finally feels like it's gotten to a certain maturity level, such that I've talked to a number of customers talking about how that is a lever for their digital transformation, how they're modernizing their application for portfolio and not just, you know, the, you know, making of the sausage of how this, you know, container orchestration, layers going toe, you know, do something that most people won't understand. It's that connection with the business kind of building up. What what? Barber says. They're bring us inside a little bit more. You know the community's piece of that, >> Yeah, it's absolutely been tremendous to see the CNC F and Kume con absolutely just take off on the number of people that are attending. I think humanity's as as a technology is really starting to hit its stride in the mainstream. It's a combination. I think of a number of factors. You have the developer community that's starting to really sort of embrace containers as they sort of re fact to their applications. So you have that going on, and then you have the ops persona or the people that actually have to manage and deploy the Cuban in these clusters that are starting to dive in and go waken. Take this on. We know what it means to actually manage a Cuban aunties cluster. The thing that what we're bringing, I think at Cisco is, ah, a curated staff. The opinionated stack, the ability to manage those clusters ability to actually deploy those clusters, whether it's on prime in the private in the private cloud, or leveraging the AP eyes that eight of us or Google or azure would publicly provide so that you can manage those clusters in the in the actual public's places. Well, so you have a combination of factors that are starting to come together. They're really sort of said, This is the opportunity, and we're starting to see it happen right now, >> how would container ization looking at that example, that Barber gave up 100 year old bank needing to transform quickly. Otherwise, there there's so much competition, but not from your perspective. How what are some of the biggest advantage is that a legacy organization like 100 year old make is going to get by adopting containers. >> Yeah, so containers is one thing. So speed of innovation where they actually have to take their application. Shins. Let's, for example, as a developer, you're have taken your monolithic applications re factor than into micro services. Now you have one piece of code turning into multiple different pieces of code in containers. Now what you have to do is you have to manage those containers, and that's where Cuban aunties comes in to be ableto orchestrate. Those containers in Google has really sort of offered this technology to the community, and that's where I think you know. You have the history of Google's, you know, operational sort of expertise, the open source ability to take uber Netease and then Sisko to sort of wrap around the lifecycle management of those containers so that you can not think about how, like note operating system, the doctor run time, all the pieces that make up that stack and let the developers just focus on their code. And that's really what we're trying to do is enable the developers to focus on their code and not have, you know, on entire team of folks managing the cluster itself. >> So, Barbara, it's an open source community. There's a lot of partners involved. So what leads customers? Teo, turn to Sisko for these type of solutions. What differentiates them >> when you when you look at a company trying to do it on their own, I'm going to go do it is a service I'm gonna offer. Containers is a service right to do it on their own. Could take a year or more. I talked to a entertainment company the other day, and they had been working on trying to just define the requirements to do a container platform for a year. So if they could come to a company like Cisco and they can buy the container platform, we have as a sass offering, have it up and running in a matter of hours, which we have presidents of it running up in a couple of couple of dollars and then delivering containers is a service to their constituents. It makes the team a hero, right when you also look at how much it takes to curate that and then maintain it over time, the ability for us to actually consume the changes from the open source community curate that and release it is very fast. So from a nightie perspective, a nightie administrators perspective, you're able to take that offer it to the community, allow them to do development wherever they want to develop, whether it's in the public cloud, whether it's on from but maintain that, control it within the community, then you've got something right, and I mean, that could talk about that, too. But but then he'll agree. When we go to all the customers what our container pop firm does, how it leverages Cooper Netease. How fast we give the updates out to our customers and at the price point, the r o. Why we're talking about a month, two months. It is a pretty phenomenal opportunity for administrators to get something up and running an offering to their community very, very quickly. >> Yeah, no, you bring up some great points. They remember a couple of years ago. When I talk to most customers, it's like, Well, what's your stack? Well, I pull these 35 different tools and I build all this stuff down like and I'm sorry, Don't you remember when we went to Cloud? It's about getting rid of that undifferentiated heavy lifting. Exactly why is this mission critical for your business to build and maintain this stack? And of course, the interest is for most customers out there. I want to consume it in platforms and from vendors that I trust so that I can focus on what's important in my business and drive the those business drivers. So it was a maturity thing for some of those early customers. So that Ari there, I mean, because Sisko, you've got your Cisco Container platform. You partner with the aid of Lewis's Googles. The world. Yeah, you know, Are we getting that point where customers shouldn't need to even think about that? That there's that communities and service measures and all that stuff in the >> middle of the number one goal is simplicity. And and what I would say with the container platform is that we are leveraging the speed of innovation that's occurring at the public cloud. So we're not taking a a curated stack from Cisco and putting it on the public cloud. We're leveraging the speed of innovation that that the public cloud provides. But at the same time, we're also taking that that cluster and we're putting it on prime into a private cloud. And I say Right now you're the point you're making is spot on, You know you don't necessarily in an ice tea shop with developers managing that entire stack from top to bottom, you know, why would you want to do that? And a recent quote that I heard recently was your either purchase or buy the product or you are the product, and I think that's a fascinating way to look at it because, you know, you could do that, you could curate it. You could absolutely, from top to bond curate the entire stock. But what typically happens that we're seeing from customers is well, organisations move on. They might not necessarily know what was built. They might be code that goes, gets older and expires or, you know, gets out of dates. And so now you get stuck in an environment where your not terrified. But there's a nervousness, trepidation of going. I don't know, Let's not break it. If it ain't broke, don't fix it. And that's a lot of times what happens in these stacks. So I think we're absolutely with The CCP and the public file were starting to actually get to that >> barber last question for you talking about the speed of innovation and when you were describing the massively fast R a y that customers can get by working with you guys from the container solution perspective, it's It's a no brainer because we look at some of the things that we know were coming. The wave of connectivity changes. Five. G. WiFi sex. What excites you about how Cisco's story from a container platform perspective is gonna change? Change as you start building and crisis that continued building technologies for these networks that are primarily wireless and incredibly fast. >> I think that's exciting for me is the way we approach the architecture, er way we're looking at certainly being more open. Everything we do, building it with open AP eyes, uh, and and looking across that Francisco stack knowing that at this moment in time, If you would've asked us five years ago Where are you? In cloud, right? If you would've asked us 10 years ago, what are you going to do in cloud? But at this moment in time to look at how we differentiate ourselves Like I mentioned, every cloud started to the network. You've got to secure the entire infrastructure. You've gotta have connectivity between the clouds. Hence the CCP, the container platform, right. You have to have cloud management. You have to have cloud analytics way. Bring all of that together. So if a company has made investments and Cisco in the past, those those investments are going to come forward in this new multi cloud, multi tool man domain landscape. And they can leverage those investments while they continue to invest with Cisco in innovations. And And that's what That's what really excites me. I think also just the world of a I and ML and big data. And how when excites me is that developers Khun develop anywhere they can use all the great tools that are available. And I love the idea that the control is back in the hands of the I T administrator from a compliance standpoint from a governance stand like we're bringing that control back into developers hands while giving the speed of innovation and the ability to develop anywhere back to the line of business in the developers. That combination is just really exciting at this moment in time. >> Awesome. And here we are in the definite zone. This is a massive community of over nearly 600,000. Strong, definite. So imagine all the innovation going on in this room behind us on day one. We'll we thank you both so much, Barbara, and not for joining stew and me on the kid this afternoon. Lots of exciting things to come. Francisco or just the as I think, Chuck said this morning, were just getting started. >> We are just getting started. >> Absolutely. >> Guys are pleasure. Forced to mint a man, I'm Lisa Martin and you're watching The Cube from Cisco Live 2019

>> Live from San Diego, California It's the queue covering Sisqo Live US 2019 Tio by Cisco and its ecosystem. Barker's >> Welcome Back to San Diego. Everybody watching the Cube, the leader in live tech coverage. This day. One of our coverage of Sisqo Live 2019 from San Diego. I'm Dave a lot with my co host to minimum. Lisa Martin is also here. Kip Compton is the senior vice president of Cisco's Cloud Platform and Solutions, and he's joined by Fabio Gori was the senior director of Cloud Solutions Marketing. Gentlemen, thanks so much for coming on the Cube. >> Thanks. Great to be here having us. >> You're very welcome, Fabio. So, Kip, Let's start with you. I want to start with a customer perspective. People are transforming. Cloud is part of that innovation cocktail, if you will. Absolutely. How would you summarize your customers? Cloud strategies? >> Well, I mean, in one word, I'd say Multi cloud, and it's what I've been saying for some time. Is Custer's air really expanding into the cloud and it really expanding into multiple clouds? And what's driving that is the need to take advantage of the innovation in the economics that are offered in the various clouds, and we sit like to say that they're expanding into the cloud because for the vast majority, their coast of our coasters, they have data centers. They're going to continue to have data centers. Nothing's going to keep running in those data centers now. What's happening is they thought it would be easy to start with everyone here. CEO Chuck likes to talk about, however, and thought they just moved to the cloud like moving to another neighborhood. Everything would be great. Well, when they're multiple clouds, you leaving some stuff on him. All of a sudden, what was supposed to be simple and easy becomes quite complex. >> Yeah, I've often said Well, multi club was kind of a symptom of multi vendor. But what you're saying is, essentially, it's it's becoming horses for courses, the workload matching the workload with the best cloud to solve that problem. >> I think it's a feature not above. I think it's here to stay. >> So how is that informing your strategy is Cisco? >> Well, you know, we're very customer responsive, and we see this problem and we look at how we can solve it and what customs have told us is that they want access to the different innovation in these different clouds and the different economic offers in each of these clouds. But they want to do it with less complexity, and they want to do it with less friction. And there's a bunch of areas where they're not looking for innovation. They don't need things work differently in networking. They want one way for networking to work across the multiple clouds and, frankly, to integrate with their own primus. Well. Likewise, for Security. A lot of Custer's air a little freaked out by the idea that there be different security regimes in every cloud that they use and maybe even different than what they already have on him. So they want that to be connected and to work management an application lifecycle. They're worried about that. They're like they don't want it to be different in every single cloud. A map Dynamics is a great example of an asset here. We got strong feedback for our customers that they needed to be able to measure the application performance in a common way across the environments. When imagine going to your CEO and talking about the performance of applications and having different metrics. 2,000,000,000 where it's hosted. It doesn't make any sense in terms of getting business insights. So I've dynamics is another example of something that Custer's one across all of that. So we really see Cisco's role is bringing all of those common capabilities and really reducing the complexity and friction of multi Cobb, enabling our customers to really take the most advantage possible. Multiple cloud. >> So Fabio kept talked about how moving to cloud is a little bit more complex than moving house from one neighborhood to the other. What are some of the key challenges that you guys are seeing? And how specifically is Cisco helping to ameliorate some of those challenges? >> Well, there are some challenges that are squarely in the camp where we can help. Others are related, and probably they're the toughest in clouds to fundamentally acquisition of talent. Right way can help with our custom off course with our partner ecosystem in this case, but a lot of that is really the culture of the company needs to change, right? We keep talking about develops way, keep talking about what does he mean operating this infrastructure in the cloud. It's a whole different ballgame, right? It's a continues integration, continues. Development is actually moving toe agile, kind of softer. The album models. And, you know, I very often do the analogy or what we've seen a few years ago in the data center space where we so actually, the end off the super specialization, like people on Lino in storage, all innit, working on ly computing. And then we saw the rise of people fundamentally expert in in the entire stack. We're seeing the same in the cloud with the rise of the Cloud Architect. These guys now are the ones they're behind building Cloud Centre of excellence. The issue. If you want guidance, where's the control remains into the other team's right. But this is very, very important. So it's overcoming, overcoming the talent gap and knowing how to deal with that on the bottom of that on the other side, so you get a free economy is technology challenges. For instance, embracing Q Burnett is becomes an embracing open source is a big, big challenge, right? You've gotta be able to master this kind of science if you want and trusting partners like, for instance, ourselves and others that will give you a curated versions of the softer image in life. Very often do customer meetings, and I ask how many how many tools to use in production for your Cuban Embassy plantation? And the answer ranges from 20 to 25. It's crazy, right? So imagine if 12 or three of these stools go away. What are you going to do? So you know, it's it's a whole different ball game really going to go into this kind of world. So Kip, we understand >> today, customers are multi cloud and future. It's going to be multi cloud. Think So. >> How do we make >> sure that multi cloud doesn't become least Domine, Denominator Cloud? Or, you know, you really say All I have is this combination of a bunch of pieces like the old multi vendor. How does multi cloud become more powerful than just the sum of its components? Is a good question, and we've really, I mean, way support a lot of different ways of accessing a cloud, Francisco, because we have such a broad Custer base and our goal is really to support our customers. However, they want to work. But we have made a bet in terms of avoiding the lowest common denominator on DH. Some people look ATT, accessing multiple clouds as sort of laying down one software platform and writing their software to one set of AP eyes that they didn't somehow implement in every cloud. And I think that does tend to get you to lowest common denominator because, you know, if you want to be on the Alexis Smart speaker, you have to be on the Lambda Service at a job. Yes, that's it. It doesn't exist anywhere else. And so if you're trying to create a common layer across so your clouds and that's your approach, you have to give up unique capabilities like that. And almost every consumer brand wants to be our needs to be on that election. Smart speaker. So we actually see it is more taking the functions that are not points of innovation, reducing the friction and leaving our customers with the time and energy to focus on taking advantage of their unique capabilities. And Fabio, you're partnering at Cisco with a number of their providers out there. Where are we with the maturity of all this? We were at the Cube con show and you know you're right. There's a lot of different tools. Simple is not what we're discussing, mostly out that show. So what do we solve today? And what kind of things does Cisco and its partners look to be solving kind of in the next 6 to 12 months? >> Partner? Partnering with this big players is absolutely a company priority for us, for Cisco, and one thing that's important is you, said multi vendor at the beginning. That was an interesting common, because if you think about it, multiple out is really business need, right? You want a hardness, innovation wherever it comes from. But then when you work with a specific provider in your reach, critical mass you want tohave integrations with this with this different providers, and that is the hybrid world. So hybrid is more of a technology need to streamline things like networking or security, or the way you storage because the poor things of this nature so that's three. Liza is a big need, and we'll continue, of course, adding more and more from the standpoint of partnerships every every one of the environments in our customers want to uses of interest for us, right to extend their policies to extend our reach. >> So just following up on that partnership, You guys air cloud agnostic, You don't own your own clouds, right? Not selling that. So you were at Google Cloud next to Europe on stage David Gettler, you've got a relationship with as your you got relationship with a W s. Obviously so talking about the importance of partnerships and specific strategy there in terms of your go to market, >> Well, you know, first, all the partnerships or critical I mean, it's you said we're not trying to move the workload Stark filed. And by the way, a lot of our customers has said that something that they value they see us is one of the biggest, most capable companies on the planet. That still is someone. I got sick and ableto work with them on. What's the right answer for their business? Not trying to move everything to one place and those partnerships a critical. So you're going to see us continue Teo building this partnerships. In fact, it's only day one here. I wouldn't be surprised if you saw some news this week on that. >> We were wondering if we're going to see somebody parachute in, that would be exciting. So why Cisco? Uh, ask each of you guys Maybe maybe, kid, you could You could give us the answer from your perspective and an Aussie. The same question. >> Well, from my perspective, it's based on what our customers tell us that again. You know, the things that were very good at things like networking and security are some of the biggest problems that our customs face in taking advantage of clouds and are some of things that they most want common across clouds. So we have a very natural role in this. I actually think back to the founding of Cisco, if you know the story. But it was Sandy Lerner and Limbo zakat Stanford. Their networks couldn't talk each other. You didn't remember back to the days like deck net and apple talk and all these things. It's hard to even recall because this new thing called peace pipe he obviously took over. That was the beginning of Sisko is building the multi protocol router that let those different islands talk each other. In many ways, Custer's see us doing sort of the same thing or want us to do the same thing in a multi cloud world. >> Well, just aside before I ask you, Fabian, a lot of people think that, you know, the microprocessor revolution killed many computers. IPads. Cisco kind of killed many computers to your point. But, Fabio, anything you would add to the sort of wisest >> guy would say, If you want my three seconds elevator peaches, we make multiple easier and more secure. Multiple this complex. So we definitely make it easier through our software. And we have three big buckets if you want there really compelling for for our customers, the 1st 1 is all of our software. Arsenal around weapon on his cloud center work looked a musician manager that helps last summer in building a unified application management kind of soft or sweet across home Prem and any of the public clouds that we've been talking about. The 2nd 1 is, as you said, we build on our DNA, which is, if you want and you heard Gettler today are multi domain kind of architecture, right, which is incredibly relevant in this case, you are not working in security. Fabric really is important there, and the thirties are ability because we don't compete with any other big players to partner with them and solve problems for our customers. So these three buckets are really, really important that deliver. Ah hi business value to >> our customers if I want to come back to something we're talking about is the Customs said the customers don't want a different security regime for each cloud, right? So it's complicated because, first of all, they're trying to struggle with their own security regime anyway, Right? Right? And that's transforming. What is the right right? Sorry security regime in this cloud here. How is it evolving? >> Well, me, What we're doing is we're bringing tools like Te Trae Shen, which now runs on prim and in the clouds. Things like stealth watch what's runs on permanent cloud and simply bringing them security frameworks that are very effective where I think a very capable of well known security vendor, but bringing them the capability to run the same capabilities in there on prem environments in their data centers as well as a multiple public clouds, and that just eliminates the scenes that hackers could maybe get into. It makes common policy possibles. They going to find policy around an application once and have it apply across Balto environments, which not only is easier for them but eliminates potential mistakes that they might make that might leave things open. Joe Hacker. So for us, it's that simple bringing very effective common frameworks for security across all these >> years. You certainly see the awareness of the security imperative moving beyond the SEC ops team. There's no question about that. It's now board level lines of business are worried about. For their digital transformation was data, but our organizations at the point where there operationalize ing security practices and the like, you know, to the extent that they should be >> well, I mean, I think when you say they should be, there's always room for improvement. Okay, but we're seeing just about all of our customers. I mean, as you said, securities is a sea level, if not a board level discussion and just about all of our customers. It's routinely top first or second concern on a survey when Custer's saw about what's concerning them with the clouds. And so we're seeing them really view, you know, security's foundational to what they're doing. >> I mean, it used to be. This sort of failure equals fire mentality. You somebody cracks through, you're fired. And so nobody talked about it. Now I think people realize, look, bad guys are going to get through. It's how you respond to them. Don't you think about how you using analytics, but yeah. So >> when we start just the >> way you were moving quickly >> towards, well, more or less quickly to a zero trust kind ofwork thie action assist you in this area every since the acquisition ofthe duo is performing exceptionally well. And if you want at the top of the security ecosystem in a multi polar world, you find identity because if you don't know who the user or the thing is, they're trying to use a certain application, you're in trouble because perimeter, all security off course is important. But you know that you're going to be penetrated, right? So it boils down to understanding who's doing what and re mediating a soon as possible. So it's a whole different paradigm >> of a security huge tail. When Francisco it's a business growing 21% a year, it's three more than three times the growth of the company. Overall, which is actually still pretty good. Five or 6%. So security rocketship? >> Yeah, Fabio, Just I noticed before we did the interview here that everybody is wearing the T shirts. The cloud takeover is happening here at the definite zone. So give those of us that you know aren't among the 28,000 you know here at the show. A little bit of what's happening from you're >> gonna do something unusual going, gonna turn that question to keep because he was actually on stage >> the second single. Why don't you just get that off? You know, I think it links back to it. Bobby. Always talking about what talent I mean, obviously the most important thing we bring our customers is the technology. We are a technology company, but so many of our customers were asking us to help them with this talent cap. And I think the growth of definite I mean, we're actually sitting here in the definite zone. It's got its own area Here. It's Sisk alive. It's gotten bigger every single year. Here it's just go live. The growth of definite is a sign of how important talent issue is as well as the new certifications that we announce we expanded our certification program to include software conjuncture with Dev. Net. So now people be able to get professional certifications Francisco not just on networking but on software capabilities and skills. And this is something both our partners, our customers have told us. They're really looking for now in terms of the takeover, it's something fun that the definite crew does. I think you're doing five of them during this week. I was really excited, Suzy. We asked us to be the first Eso es the opportunity. Kick it off. It does include beer. So that's one of the nice things. It includes T shirts, both things that I think are prevalent in the developer community. I'll say, Andi, just have an hour where the focus is on cloud technology. So we got everyone in cloud T shirts, a bunch of the experts for my product enduring teams on hand. We had some special presentations, were just many an hour focused on cloud >> Well, and I love that you're doing that definite zone. We've always been super impressed with this whole notion of infrastructures code. I think I've said many times of all the traditional enterprise cos you know computer companies, if you will hae t companies Cisco has done a better job of anybody than making its infrastructure programmable. We're talking about security before it's critical. If you're still tossing stuff over to the operations team, you're gonna be have exposures. Whereas you guys are in a position now and you talk talent, you're transitioning. You know the role of the C C I. A. And now is becoming essentially a developer of infrastructure is code, and it's a very powerful absolutely. I think we're >> helping our partners and our customers transform. Justus were transforming. I think it's kind of a symbiotic relationship that's super important to us. >> It's also important you think about the balancing act between agility, cost, called security or even data assurance. There. Tradeoffs involved the nobs. You have to turn, but you can. You can you achieve all three, you know, to optimize your business. >> Look, there may always be trade offs, but it's not sort of a zero sum game. All those we sing customers who've automated that through things like C I. D. Move Teo, you know, a different place in a much better place where They're not necessarily making trade offs on security to get better agility if they fully off if they fully automated their deployment chains. So they know that there are no mistakes there. They know that they have the ability to roll out fixes if they need to. They know that they're containers, for instance. They're being scanned from a security perspective, very every time they deploy them. They're actually able to build automated infrastructures that are more agile and more secure so that it's pretty exciting. >> So it involves the automated change management and date assurance talking about containers. That's interesting. Spinning up containers. You want to spend it down frequently. So the bad guys that makes it harder for them to get through. >> You talk about BM sprawling, right? Yeah, right. The Janus sprawling biggest issues out there. And by the way, you know, as you automate this infrastructure, rightly so you mention infrastructures code that you can do the other magic, which is introducing machine learning artificial intelligence. And today they get learn such Gupta gave school. Harold, thank you. Have a terrific demonstration off. You know, finding Rocco's analysis for very, very complex kind of problems that will take forever in the old fashion world. Now, all of a sudden you have the management system. In this case, the nation tells you actually where the problem is, and if you value there that you click a button and instantaneously you deploy, you know, new policies and configuration. That's a dream come true. Literally, you may say, probably we're the last ones to the party in terms of infrastructure players, the industry means. But we're getting there very quickly, and this is a whole new set of possibilities now, >> way talking the cube a lot, and I think it's really relevant for what I'm hearing about your strategies. This cloud is about bringing the cloud operating model to your data wherever your data lives. And that seems to be kind of underscore your your strategy. Absolutely. It's so edge cloud on Prem hybrid, you guys, Your strategy is really to enable customers to bring that operating model wherever they need to. Absolutely right >> that transparency is a big deal. I mean, application anywhere, eating. Did I anywhere? That's a world where we're going to >> guys thoughts. Final thoughts on Sisqo live this year. No, it's only day one gets a customer meetings tonight, but initial impression San Diego >> Well, it's It's a well, it's always great to be in San Diego on DH. It's a great facility, and we know our customers really enjoy San Diego is Well, I think we'll have a great customer appreciation event on Wednesday night. Um, but, you know, I was struck. Uh, you just have to the keynote. I mean, the world solutions was buzzing, and there seems to be is always a lot of energy. It's just go live. But somehow so far this season, maybe even a little bit more energy. I know we've got a number of announcements coming this week across a bunch different areas, including clouds. So we're excited for next few days. >> Well, you got the double whammy first half. We were in February when Barcelona guys don't waste any time. You come right back. And June, your final thoughts value. >> Oh, it's just so exciting to speak with customers and partners. Over here, you can touch their excitement. People love to come together and get old. The news, you know, in one place it's this tremendous amount of energy here. >> Keep copter Fabio Gori. Thanks so much for coming on The Cube. Appreciate it. Thank you for having your walkabout, keeper. Right, everybody. We'll be back with our next guest. David Out. A student of Aunt Lisa Martin. We're live from Cisco Live 2019 in San Diego, right back.

>> What are you? This's and who we are today? A za country as a university. Congratulations, Reggie Jackson. You are Cube alumni? >> No. >> Live from San Diego, California. It's the queue covering Sisqo live US 2019 Tio by Cisco and its ecosystem barkers. >> Welcome back to San Diego. Everybody who went to the Cube, the leader in live tech coverage. My name is Dave Volante, and I'm here with my co host Student of the day. One of our wall to wall coverage of Sisqo Live 2019 behind us is the definite zone. A lot of action here. A lot of the C c e E. Folks learning howto code infrastructure. A big trend in the business G written houses here is the senior vice president and general manager of the security business group Francisco. Gee, thanks for coming on the Cube. My pleasure. Thank you for inviting me. So we've been talking on the cube a lot about Cisco coming at it. Multi cloud, for example, from a position of strength, try to convince your customers that your networks air higher performance, more cost effective and very importantly, more secure, of course. And I mean everybody always wants more performance. They want lower costs. Security in many ways has begun to trump those other two attributes. They they become table stakes, security as well. But security is really number one. Now talk about that. Talk about the major trends that you're seeing. >> Well, of course, of course, security now is top of mind for everyone. Board level conversations, executive level conversations all the time. I think what ends up happening is in the past. We would think about it as network performance cost, etcetera security as a tangent kind of side conversation. Now, of course, it's built into everything that we do in the conversations that we have. And it's equally around performance, but also round simplicity, because security tends to be a little bit hard and lots of process. And how do you go through with compliance? Regulations were also folk. He's in a lot of effort on making it simple. >> Okay, so the big trendy, obviously, here's people talk about what you used to put all the money in the perimeter, hardened the perimeter. Now you can't dig a moat anymore. The queen leaves your castle. Yeah, it's a whole new paradigm. Yeah, So customers are realizing that it's a board level topic. Now, how is Cisco responding to that trend specifically? >> Well, quite frankly, what we're doing is taking that old perimeter and moving that perimeter to the appropriate spots Could be your branch. Now doing direct Internet access will move the perimeter to the branch. Could be your users. Your local mobile workforce will move the perimeter to surround those users and, of course, those applications that are sitting in the data center. Now, as they moved to and from the public cloud, we put segmentation, micro segmentation and follow them as well, to those perimeters are breaking down from one giant moat with the queen. Now we have lots and lots of little ones. >> So it's like the cubes do. You could bring it in exactly everywhere, everywhere built in. >> So you know what we know. It's a multi cloud world for customers today. One of the important pieces to help pull together the multi cloud is the SD land piece. Francisco, as a few diff different solutions in that space, an area. I was hoping you could explain that security piece of S t win, because people think of it so It's kind of like the old way, an opt or some of these other things. But security is such an important piece of that, you know, ever growing landscape. >> So you know, it's funny because people are adopting Ston for simplicity as well as lower costs, and the last thing we want to have forced people to do is to have tto bolt on various security solutions. Right then also, you know, the next day your network operations is complex again. So what we did last year was we took part of the security portfolio and built it directly into our on premises ston appliances so that you could take that ston deploy it. And so security is built in. That is a huge, huge market opportunity. And of course, since we also have a secure cloud platform, we're moving that same feature functionality into the clouds. So whether our customers want to secure their ston with technologies on Prem or in the cloud, Cisco has both ends >> covered wound. It ties into the whole development dev ops mentality and Christians appropriate here in the definite soon. But do you want to ask you how have organizations? However, there was security regimes or how are they evolving? How are they changing? It used to be okay. SEC ops. That's your problem, guys. It's your problem. And we know that doesn't work. Yes, a team effort. But talk about the organizational evolution that you're saying. >> We'll not only so the organizational effort. You were seeing a lot of the technology emerge and from an organization perspective, whether it's it's under a CEO or see. So that's a separate conversation. But from a technology perspective, they're getting heavily, heavily integrated. And that is now forcing network people to actually think about policy segmentation security muchmore than they were in the past and, conversely, security people starting to think about mobile devices and networking and things like that. So we're seeing this big blur across the organization, both from an operational perspective as well as processes and work flows. >> What about the role of data and analytics in terms of Howard informs you how that's evolving machine intelligence coming into play? How Cisco exploiting that? What's it going to >> mean for your customers? Well, as the industry leader in terms of security, we consume massive amounts of data. For example, we block 6,000,000,000 events per day. That's more than Google queries, right? We do 185,000,000,000 DNA s queries. That's 5% of the global Internet traffic. Of course, Ria's humans can't like calculate what's the good in the bad? So we rely heavily on machine learning, artificial intelligence and whatnot. We have the largest non government threat research group in the industry, and that's what they do day after day, looking for those needles in a haystack, thes threats in the sea of normal. >> And you can't do that with with alerts. I mean, just that way you've gotta have automation. So in his world of cloud, so so talk a little bit about the automation principles that you guys are done designing into your products. >> Well, security is one of the fields where not only do we have to calculate the alert, but we operate in the environment of false positives. You could turn on like we're going to protect you and block everything. But then also a lot of things that appear as threats actually weren't threats, those air, false positives. So our goal is to protect the enterprise and get zero false positive go all the way to the edge and the way we do that, of course, is not only tow, automate and say these are all your events, but we have to rank. Stack them in terms of importance. There's only a certain amount of time in the day, so you want to go to the most important, most critical event. Automate that, then go next the neck. So we automate but also ranks stack in the presence >> of false and do you see the day? Or maybe you're starting to get their ready where the machine actually acts as an agent for you and certainly, I'm sure a plugs, holes and things like that, but actually takes it one step further and makes decisions about what to go after. So >> in many cases, yes, particularly riel time around files and things like that in other cases? No, because there's a work floor flow there that says I'm actually not going to deploy those firewall >> rules >> until I test them and evaluate them and whatnot. So everything from rial time into probably >> aware you need a human and that you do, in the end, the Yeah, yeah, >> So in an ever 10 changing threat landscape. But, you know, how do you make sure you keep up? Cisco's made a number of acquisitions. How do you make it a seamless, you know, security environment for them, despite all of these various threats and attacks. >> So welcome to my day job studio. So essentially, we've done two things. We've taken all these assets, and we do accumulate and acquire the market leaders in the space. And the first thing that we do is integrate the back end. Though all those events I was telling you about, they're coming from all of these technologies, so we bring them all back so that we can focus on the efficacy. That is a big step, but that's what we do first. Then the second step, once that's done, is to integrate the front end so that the user, the customer, can sit there and go. Oh, I'm tracking an event. It came in through our email. It came in through a firewall, came through our end point and unify the front and experience. But the first thing we do is always on the back, >> so you get a lot of pressure from customers, obviously, because you are the network. You get a lot of pressure for them. But you in a position now, toe, actually lead the transformation with your customers. I mean, the whole paradigm shift, the mind, this shift. And what do you doing along those lines? >> So we are absolutely leading our customers were leading it and secure D A direct Internet access and SD win. The other thing that we've been investing heavily is in zero trust. So instead of just allowing everyone on the network and follow the threats we acquired Duo last year the leader in M F A. A and zero Trust. And now we're integrating that into the network so that we can also establish trust. But then block and verify. >> Craigie, I know you gotta jump, so thanks so much for your time. I recognize you. Thank you so much for coming. You're welcome. Great to have you. All right, keep it right to everybody. We'll be back with her next guess right after this short break, David, want a student at Lisa? Martin is also here. You watching the Cube from Cisco Live? San Diego back? >> No,

>> Live from San Diego, California It's the queue covering Sisqo live US 2019 Tio by Cisco and its ecosystem barters >> Hey, welcome back to the cubes. Coverage of Sisqo Live from San Diego. Sunny San Diego. I'm Lisa Martin with Stew Minutemen today and stew and I are very pleased to welcome to the Cube for the first time. Peter Sprigg gotta distinguished engineer from red Hat. Peter, Welcome. >> Thank you. I'm really excited to be here. >> We're excited to have you here today. I'd like to say Welcome to the sun. Its pretty toasty for in this very cool sales pavilion, which is Ah, very nice. A bright. So we got a lot of bright, but we do have some heat. So you've been with Cisco Cisco? No, actually. >> Was what? Siskel Ugo? >> Two degrees of Kevin Bacon Way where? In this room. Right. You've been with Red Hat since the answerable acquisition. One of the things that was funny that Chuck Robbins mention this morning was this the 30th anniversary of Cisco event with customers and partners. He also mentioned 30 years ago Seinfeld started. So I'm gonna do a Jerry Seinfeld on go digital transformation. What's the deal with that. >> You know, I think that, you know, one of the things that's really exciting and being part of Ansel and actually coming from the network's base. You know, we've had the opportunity to really be out in front of this whole digital transfer station. We've been doing it for you very long time on it's been just It's really been all about a journey on DH. That's really what I think. Earmarks. Really? What answer was all about >> Peter? So another thing. We've been on a journey a long time. That whole automation thing. Yes, we've been talking about that my entire career in the network. So bring us forward. You know, maybe, you know, did not 30 years. But you know what's going on in the last couple of years, That's different about automation, you know, 30 2019. Then we would have talked about, you know, when you first joined. And >> yeah, you know, I think that when I first joined, you know, everything was we were just trying to convince people that this is something you should think about doing you. Now you look around, you see what's going on here, alive and at definite and it's become a whole world unto itself. It's really starting to define its own space and networking, which is really exciting to see because I've been part of this journey really since the get go. And it's just it's really exciting to watch this homeworld start to come together. And people really taken interest in changing really the way that we approached, cooperating in >> person, and I'm glad actually mentioned the definite zone that we're in here. So there's lots of workshops happening right next to us. Hear developers really helping to drive that transformation software a big piece of your world. I'm assuming >> it is. It really is, you know, And I always love to tell the story of, you know, I've got a software development background, but I also have a network operations background watching these two worlds come together. It's so exciting and being out at the forefront, really pushing the envelope off. What we can do from an automation perspective is really been exciting >> so as to mention we're in the definite zone. This definite communities mass it is John Fourier and I had the opportunity to cover definite create back in Mountain View about six or eight weeks ago. I think that number this is Yoo, he mentioned, is 585,000 members, strong looking at Red hat and the spirit of this open source community. Talk to us about sort of the alignment of these communities and how this is helping to drive, not just technology forward, but be able to get that feedback from customers in any industry to drive these emerging technologies into mainstream. >> You know, I think you touched on the key there. It really is all about the customer and the customer's experience. You know, the wonderful thing about open source community is the fact that we can all come together. Vendor supply our customer, you know, consulting team, whoever you are, we all can come together, and it really does become right. We're all better together, and we're all pushing forward and trying. Teo really change the way that we approach how we build design and operate now destruction. >> Peter Peter Wonder if you've got a you know, a customer example. I know sometimes you need to anonymous things are what kind of things are customers Went, went when they're going through this. The outcomes and results that change how their business works, >> you know? So one of the things that and I got one particular customer mind. I can't say who they are, but one particular customer that that we worked a lot of time with him. What >> they were >> able to do is they were actually able. We gave them back the gift of time. That's what we talked about with automation. And what we mean by that is they were able to take a job that used to take them literally weeks to get done, that we could now automate and get it done once a night twice, you know, do it in a single night as opposed to them taking ways to get that job done. That frees them up to doing the more high value work. That networking here's really wanted you and not saddle them with more Monday and stuff. >> So just to follow up on that because, you know, traditionally that's been one of the pieces right is how do you know make my employees mohr efficient? Howto I give them more environment, something that they talked about. The keynote this morning is some of the scale and some of the you know you're dealing with EJ applications and all these environments is even if I had the resource, I probably couldn't keep up with the pace of change. Correct. They're doing so when you start throwing in things like a I and ML on top of those. But there's time to find their way intersect with what you're doing. >> Absolutely, they really are. And it's areas that we're starting to look into a swell. You know, Ansel's been doing this for a long time, but we're starting to see how do we bring some of these other two separate pieces and bring them together underneath this automation umbrella? And really again, we want to drive out that that everyday task out of of the operations Hansel. They can focus on the high value things of evaluating technology and moving things forward for their organizations. >> You say you were able to give that particular customer back the gift of time. I've got everybody breathing on the planet today, wants back the gift of time. But I would love to follow that story down the road because the gift of time has so much potential. Posit did impact all the way up to the C suite. Teo, you know, being able to move resources around to identify new revenue streams, new business nodules, new products, new services expanded into new markets. So that gift of time is transformative. >> Absolutely. Without, without a doubt, it is. And you know what we're seeing and what we're getting feedback from our customers on is that because of that gift of time, they're able to now focus on pushing their businesses forward. Right? And they're starting to solve challenges that have always been on that traditional, ever going task list. Right? That never you never get Teo. And they're really starting to be able to focus on those tasks such that they can start to become more innovative. They become more agile and they focus on their business, not on the active managing technology. >> All right, So, Peter, another another big theme of the show here is multi cloud, something we heard. A lot of red has something. Also, it's this skill set that one of the biggest challenges for customers working behind between those various environment. How sensible helping customers bridge some of those worlds today. >> Well, so you know, obviously, Ansel's not just a network to write. We automate anything and everything. And we like to talk about Ansel as the language of automation and really what it does for organizations. Whether you're looking at at infrastructure, whether you're looking at hybrid Cloud, what we do is we bring a language to the operations team where you get these two separate teams talking in a dialect that they can understand each other. And that's really what Ancel starts to bring your two. Those organizations. >> That internal collaboration. Absolutely. Maybe bridging business folks and folks who not wouldn't normally necessarily be driving towards the same types of solution. Correct? Correct. And it really >> kind of starts. And this is actually how we see Answer will kind of unfolding most organizations, right? It starts in these pockets, and small teams will start to use answerable. And then it just kind of grows and grows and grows. And what we find is all of a sudden, you've got, you know, a cloud Administrator's going out talk to a network engineer, and they can talk through this language of automation instead of trying to figure out how to communicate. They actually become productive immediately. >> OKay, Peter, Some of the big waves coming down the line that we're talking the keynote this morning, You know, five g y 56 You know, just incremental changes, you know, in your world. Or, you know, what will some of these new architectures that they're talking about, you know, have some dramatic impacts? >> Well, they're gonna have huge. In fact, you know, I think you know one of the things That's very interesting. You look at some of these technologies coming down, the coming down the ways now is everything is getting faster. I mean, that's nothing that we've been. You know, anyone who's been a knight for any period of time knows it's always faster, faster, faster. But what it's doing is is it's really motivating us to look at ants one and rethink how we do certain things so that we can keep up with the demand and allow organizations to, you know, meet the demands of their customers in accelerating their time to market. >> Maybe dig into that a little bit more in terms of the customer feedback. How are you guys? How is answerable being able to work with your customers across any industry, get their feedback to really accelerate what you guys are able to then deliver back to the market. What's that feedback loop? Well, I think >> you know, when you think about automation, automation is certainly it's a technology, but it's also very much about how organizations work, right? I like to talk about automation is really more a state of mind, Not so necessarily a state of action. And so therefore, you know, we spend a lot of time with our customers to understand how do they run their business and how Khun Automation become a way that they think about running the organization and really help them move forward. So we spent a lot of time understanding our customers business before we ever get into the bits and bytes of what automation really is. >> Yeah, you mentioned some of those organizational pieces, like the cloud guy in the network guy. What are some of the biggest challenges that you're seeing customers these days, and, you know, how are they helping to, you know, mature the organization to this new modern, multi cloud developer centric? You know, software defined, you know, Buzz, word of the day. >> You know, I think that you know, the biggest challenge that we see every single day with our car? Does Moses. You know, just where to get started, how you get started with. There's so much of it out there. Now it's it's they're looking at, and how do you get started with this? And how do you let this thing take on a life of its own? And so we spent a lot of time just getting them. You 123 steps down the road, get going in the open source and then let it expand from there. And we bring a whole suite of capabilities, then to the customer, whether it's through red at consulting, whether it's you're working through our open source communities to really help them on that journey. >> Wondering customer meetings. Where is this conversation now with respect to automation? Is he talked about giving the gift back of time. That would go all the way up to the C suite. So much potential there. Are you still having the conversation with more? The technical folks are where the lines of business or maybe even the executive sweet in terms of being a part of this decision in understanding the massive impact that automation will deliver. >> Yeah, it was just starting to see that that trend transition. Now, you know, we just came off of Redhead Summit, and we spent a lot of time talking with senior directors. See sweet individuals about kind of that transition in how automation is. As I mentioned before, it's no longer just a technical tool in the tool back. It really is becoming a business tool and how you could leverage it to really drive the business. So that's those conversations air starting now. We're just starting to see that, and it's really it's really exciting is really an exciting time to be part of this. >> All right, Peter, what will tell us a little bit about what red hats got going out of the show? I happen to show this to stop down the show floor, I saw the like command line video game, which I see that Red House seems that's making the go around there. I know your team's having a lot of fun team who can get the high score. What else at the show should people be looking at for red hat? >> Well, so you know, In addition, to answer. Well, of course, we also spent a lot of time talking about open shift, which is the other big red hat, you know, flagship product and really, what we're doing in terms of being able to deliver and the multi G hybrid cloud infrastructure and be able to run workloads in any cloud infrastructure, no matter where that may be. And then, of course, they'd always always comes back. Tio the operating system Red hat. Lennox, you know, they go hand in hand, way are always gonna be about the operating system, and everything kind of bubbles up from there. >> So here we are, halfway through calendar year 2019 which is scary. What are some of the things that you're looking forward to as the rest of the year progresses? Some, you know, exciting things going with Red had a big blue, for example. >> Well, there there is there. Certainly that although you could probably tell me more about how that's going that I get to know even anymore. But you know, I think really, What? What's exciting about the second half of this year and you're going to hear more about it? Actually, a definite this is a good time for me to mention this is that you know, we're doing a lot with Cisco right now. One of the things that course you know, Cisco's making a huge investment in definite and Red Hat is really becoming a very key partner with Cisco in that. So you're going to see a lot of open source community work around red Hand Cisco collaborating together to enhance what Ansel's doing and try and bring even more traditional and nontraditional people into these communities. >> More collaboration, I presume, over some of their cognitive collaborations, >> like absolutely, absolutely. >> That does work on linen because I've been using blue jeans most the time. >> It does. I You know, I I I pushed them really hard because yes, at first I had troubles with it, But yes, now it worked fantastic on Lenny. I couldn't be happier. >> You heard it. Here, Peter, Thank you so much for joining stew and me on the Cube this afternoon. We appreciate your time. I >> appreciate it. Thank you so much for >> having all right. It was fun for stupid aman. I am Lisa Martin. You're watching the Cube live from Cisco live in sunny San Diego. Thanks for watching

>> Live from San Diego, California It's the queue covering Sisqo Live US 2019 Tio by Cisco and its ecosystem barkers. >> Welcome back. It's the Cube here at Cisco Live, San Diego 2019 times. Two minute My co host is Day Volante. First, I want to welcome back custom dos Katie, who is the vice president. Product management with Cisco Compute. We talked with him a lot about Piper Flex anywhere in Barcelona. Wanna welcome to the program of first time guests Laura Crone, who's the vice president of sales and marketing group in NSG sales and marketing at Intel. Laura, thanks so much for joining us, All right, So since Katie has been our program, let let's start with you. You know, we know, you know. We've watched, you know, Cisco UCS and that compute, you know, since it rolled out for about a decade ago. Now on DH, you know Intel always up on stage with Cisco talking about the latest enhancements everywhere I go this year, people are talking about obtained and how technologies like envy me are baking in tow. The environment storage class memories, you know, coming there. So you know, let's start with kind of intel. What's happening in your world and you know your activities. Francisco live >> great. So I'm glad to hear you've heard a lot about octane because I have some marketing of my organization. So obtain is the first new memory architecture er in over 25 years. And it is different than Nanda, right? It is you, Khun, right? Data to the silicon that is programs faster and has greater endurance. So when you think of obtain its fast like D ram But it's persistent, like nay on three D now. And it has some industry leading combinations of capabilities such a cz high throughput, high endurance, high quality of service and low latent see. And for a storage device, what could be better than having fast performance and hi consistency. Oh, >> Laura's you say? Yeah, but 25 years since this move. You know, I remember when I when I started working with Dave, it was, you know, how do we get out of you know, the horrible, scuzzy stack is what we had lived on for decades there. And finally, Now it feels like we're coming through the clearing and there is just going to be wave after wave of new technologies that air free to get us high performance low latent c on the like. >> Yeah, And I think the other big part of that which is part of Cisco's hyper flex all in Vienna, is the envy me standards. So, you know, we've lived in a world of legacy satya controllers, which created a lot of bottlenecks and the performance Now that the industry is moving toe envy me, that even opens up it. Mohr And so, as we were developing, obtain, we knew we had Teo go move the industry to a new protocol. Otherwise, that pairing was not going to be very successful. >> Alright, so Katie all envy me, tell more. >> So we come here and we talk about all the cool innovations we do within the company. And then sometimes you come here and we talk about all the cool innovation we do with our partners, our technology partner, that intel being a fantastic technology partner, obviously being the server business, you've got a partner with intel on. We've really going away that across the walls ofthe two organizations to bring, uh, just do to life, right? So Cisco 80 I hyper flex is one of the products >> we >> talked about in the past. Hyper Flex, all in Miami that uses Intel's obtain technology is, well, it's Intel's three demand all envy me devices to power really the fastest workloads that customers want to put on this device. So you talked about free envy me. Pricing is getting to a point where it becomes that much more accessible to youth, ese for powering databases for par like those those work clothes required that leyton see characteristics and acquire those I ops on DH. That's what we've enabled with Cisco Hyper Flex collaborating with Intel of Envy Me portfolio. >> Remember when I started in the business, somebody was sharing with me to educate me on the head? A pyramid? Think of the period is a storage hierarchy. And at the top of it, was it actually an Intel solid state device, which back then was not It was volatile, right? So you had to put, you know, backup power supplies on it. Uh, so but any rate and then with all this memory architecture coming and flash towards people have been saying, well, it's going to flatten that pyramid. But now, with obtain. You're seeing the reemergence of that periods of that pyramid. So help us understand, sort of where it fits from a supplier standpoint and a no yam and ultimate customer. Because if I understand it, so obtain is faster than NAND, but it's going to be more expensive, but it's slower than D Ram, but it's cheaper, right? So where does it fit? What, the use cases? Where does it fit in that hierarchy? Maybe. >> Yeah. So if you think about the hierarchy at the very top is D RAM, which is going to be your fastest lowest Leighton see product. But right below that is obtained. Persistent memory, the dims and you get greater density because that's one of the challenges with the Ram is they're not dense enough, nor are they affordable enough, right? And so you get that creates a new tear in the store tire curry. Go below that and you have obtain assist ease, which bring even mohr density. So we go up to a 1.5 terabyte in a obtain sst, uh, and you that now get performance for your storage and memory expansion. Then you have three Dean and and then even below that, you have three thing and Q l c, which gives you cost effective, high density capacity. And then below that is the old fashioned hard disk drive. And then magnet. Yeah, you start inserting all these tears that give architects and both hardware and software an opportunity. Teo rethink how they wantto do storage. >> So the demand for this granularity obviously coming from your your buyers, your direct bars and your customers. So what does it do for you and specifically your customers? >> Yeah. So the name of the game is performance and the ability to have in a land where things are not very predictable, the ability to support any thing that the your end customers may throw at you if you're a 90 department. That may mean a bur internal of, uh, data scientist team are traditional architect off a traditional application. Now, what Intel and Cisco can do together is truly unique because we control all parts of the stack, everything from the sober itself to the to the storage devices to the distributed file system that sits on top ofit. So, for example, in Etienne, hyper flecks were using obtain as a cashing here on because we write the distributed file system. We can speak in a balance between what we put in the cash in care how it moved out data to the non cashing 3 90 year, as as Intel came out with their latest processors that support memory class torched last memory. We support that now we can engineer this whole system and to end so that we can deliver to customers the innovation that Intel is bringing to the table in a way that's consumable by their, uh, one more thing I'll throw out there. So technology is great, but it needs to be resilient because I D departments will occasionally yank out the wrong wire. They are barely yank out the wrong drive. One of the things that we work together with Intel What? How do we court rise into this? How to be with reliability, availability, serviceability? How do we prevent against accidental removal or accidental insertion on DH? Some of those go innovations have let Teo asked, getting out in the market a hyper flecked system that uses these technologies in a way that's really usable by teens in our customs. I'd >> love to double click on that in the context of envy. Envy? What you guys were talking about, You mentioned horrible storage deck. I think he called it the horrible, scuzzy stack. And Laura, you were talking about the You know, the cheap and deep now is a spinning disk. So my understanding is that you've got a lot of overhead in the traditional scuzzy protocol, but nobody ever noticed because you had this mechanical device. Now, with flash storage, it all becomes exposed. And VM e allows just a like a bat phone. Right? Okay, so correct me where I got that wrong, But maybe you could give us the perspective. You know what? Why Envy Emmy is important from your standpoint. And how are you guys using it? >> Yeah, I think envy and me is just a much faster protocol. And you're absolutely right. We have a graph that we show of the old world and how much overhead there is all the way down to when you have obtained in a dim solution with no overhead octane assist. E still has a tiny bit, but there's a graph that shows all of that Leyton C is removed when you deploy, obtain so envy me gives you much greater band with right. The CPU is not bottlenecked, and you get greater CPU efficiency when you have a faster interface like and >> and like hyper flexes taking advantage of this house. Oh, >> yeah? Let me give you a couple of examples. So anything performance, the first thing that comes to mind is databases. So for those kinds of workloads, this system gets about 25% better performance. Next thing that comes to mind is people really don't know what they're gonna put on the system. So sometimes they put databases, sometimes put mixed workloads. So when we look at mixed workloads way get about 65% or so better I ops, we get 37% better lately sees. So even in a mixed I opened Wyman wherever have databases you may have a Web theory may have other things. This thing is definite resilient to handle the workload. So it's it just opens up the splatter abuse cases. >> So any other questions I had was specific to obtain. D ram has consumer applications, as does Flash Anand was obtained. Have similar consumer applications can achieve that volume so that the prices, you can come down, not free, but continue to sort of drive the curves. >> Eso When we look at the overall tam, we see the tam growing out over time. I don't know exactly when it crosses. Over the volume are the bits of the ram, but we absolutely see it growing over time. And as a technology ramps, it'll have a you know, it costs ramping curves. Well, >> it'll follow that curve. Okay, good. >> Yeah, Just Katie. Give us a little bit. Broad view of hyper flex here. Att? The show, people, you know, play any labs with the brand new obtained pieces or what? What other highlights that you and the team have this week? >> Yeah, absolutely. So in in Barcelona, we talked about high, perfect for all that is live today. So in the show floor, people can look at the hyper flex at the edge combined with S t one. How do you control How did deploy thousands of edge locations from a centralized location to the part of the inner side which cloud based management too? So that whole experience is unable. Now, at the other end of the spectrum is how do we drive even more performance. So we were always, always the performance leader. Now we're comparing ourselves to ourselves to behavior 35% better than our previous all flash. With the innovation Intel is bringing to the table, some of the other pieces are actually use cases. So there's a big hospital chain where my kids go toe goto, get treated and look and see the doctor. There are lots of medical use cases which require epic the medical software company to power it, whether it is the end terminals or it is the back and database. So that epic hyperspace and happy cachet those have been out be invalidated on hyper flex, using the technology that we just talked about around update on doll in via me that can get me there is that much more power. That means that when my my doctor and the nurse pulls off, the records don't show up fast. But all the medical records, all of those other high performance seeking applications also run that much more streamlined, so I would encourage people little water solution. We've got a tremendous set off demos out there to go up there and check us out >> and there's a great white paper out on this, right? That e g s >> e g is made one of the a company that I've seen benchmarking Ah, a hyper flex. >> So whatever Elaborate where they do a lab report or >> it's what they do is they bench around different hyper converge infrastructure vendors. So they did this first time around and they and they said, Well, we could pack that much more We EMS on a on a hyper flex with rotating drives. And then they did it again And I said, Well, now that you got all flash Well, deacon, you got now the performance and the ladies see leadership and then they did it again and they said, Well, hang on, you you've kind of left the competition that does that. That's not going to make a pretty chart to show when we compare your all in Miami against your hyper so many. When you get that good, you compare against yourselves. We've been the performance theater on the estate has been doing the >> data obtained. The next generation added up, >> and this is what a database workload. OK, nowyou bringing obtain a little toast to the latest report >> has that measures >> measures obtain against are all flash report and then also ship or measure across vendors. So >> where can I get this? Is at some party or website or >> it's off all of this. All of this is off off the Cisco Hyper Flex website on artist go dot com. But F is the companies that want to go directly to their about getting a more >> I guess final final question for you is you know, I think back the early is ucs. It was the memory enhancements that they had that allowed the dentist virtual ization in the industry back when it started. It sounds like we're just taking that to the next level with this next generation of solutions. What what else would you out about? The relationship with Cisco and Intel? >> Eso, Intel and Cisco worked together for years right innovation around the CPU and the platform, and it's super exciting to be expanding our relationship to storage. And I'm even more excited that the Cisco hyper flex solution is endorsing Intel obtain and three thing and and we're seeing great examples of really use workloads where are in customers can benefit from this technology. >> Katie Laura. Thanks so much for the update. Congratulations on the progress that you've made so far for David Dante on Student, and we'll be back with more coverage here. It's just go live 2019 in San Diego. Thanks for watching the cue >> theme.

>> System partners. Lie from Barcelona, Spain. It's the cue covering Sisqo Live Europe, brought to you by Cisco and its ecosystem partners. >> Hello and welcome Back to the Cubes Live coverage Day two of three days of wall to wall coverage here in Europe in Barcelona, Spain. Francisco Live twenty nineteen I'm John Career with Dave. A long takes too many man hosting great loaded interviews this week here. Francisco live guys kicking off day to day one was all the big announcement Cisco putting in all the announcement's really is setting in and the messaging coming together, the product portfolios filling out. Clearly, Cisco is adopting and path to the cloud, taking their data center business, securing that bring that data center into the cloud kind of hybrid multi cloud, big messes around multi cloud and then under the hood data center traffic patterns, air changing. Its not a ribbon replaces extension to the environment. Cisco's intent based networking plus Cloud plus Cloud center management. A lot of stuff we discussed that yesterday, but I want your take. Is Cisco's positioning viable? And what does it mean, Visa VI? The competition, because Cisco is a blue chip tech player, certainly have zillions of customers very relevant. This is a huge impact. How their position themselves do. >> Yeah, so So John Roemer a few years ago we were saying, Hyper clouds going Teo hybrid. The hyper scale clouds, the public loud provide you going to take over the world and boy Cisco's in trouble because if a third or half of the market all of a sudden evaporate from them, those enterprise buyers of switches and routers and everything else like that, Cisco is doomed. Well, you know, we listen to the keynote yesterday and Cisco's talking about all of their solutions anywhere. And when you go through the ecosystem of Public Cloud hybrid Cloud multi Cloud, say this Cisco have a play there, and the answer is absolutely, you know, it's not just the you know, after empty acquisition, which has software in a ws. But, you know, S t win is going to be a critical component to get from my data centers to the public clouds on DH. Cisco has software and solutions and consulting TTO help customers in all of these environment. So we always know that there's partnerships and there's competition. There's a lot of players out there, but you know, it was good to see them. You know, talking. You know a lot about what they're doing with Cooper Netease with Amazon because you can't talk about cloud either public cloud or multi cloud without first talking about Amazon. Last year we were a little critical John and said, OK, Google's great, but Google's number three or four. So you've got to be there was Amazon got to be there with Microsoft and certified that we've already interviewed a couple of service writers always been a strength for Sisko to be in there on. So, you know, good positioning. Well, you know, we talked yesterday a bunch about the bridge to possible on where to go. But the more I think about that anywhere is what Cisco's branded everything. And that's when when you talk multicolored multi clouds, really a whole bunch of clouds and a whole bunch of things. And therefore I need a player that's going to help give me coverage in all of these environment and Cisco's making a strong case to be >> there. And Dave. So I mean Stew's, right? A couple years ago, we were critical of Cisco and I think rightfully so. I think the whole industry looked at them as not in the middle of the fairway and certainly the recovery shot. Francisco is really strong because a lot changed. Go back a few years. They didn't have a good ecosystem for developers. They didn't have a good open source position. They kind of work, you know. Do I go up to stack or not? But they had the court networking, so there's a lot of people are saying, Hey, if Cisco doesn't make a move, they're doomed. We were one of them, so lots changed. You seeing the adoption of micro services containers, AP eyes the growth of definite That Suzy we has initiated is clear proof in my opinion. Then you've got the data center guys saying, Hey, what could take networking and and take this and enable clouds. So Cisco, making good moves, put themselves in pole position for growth? >> Well, I think the first point is if you roll back ten years ago, we've not Francisco. We were critical. What? All of it. It was clear to us that cloud was going to be where all the growth wass and if you didn't have a public cloud, you are going to be in trouble unless you developed a cloud strategy. So certainly Cisco de Liam see now you know William c. V. M. Where none of them really owned a public cloud strategy. And five years ago, they had to figure it out. Well, they've figured out that actually, managing multi clouds is a great opportunity. And so Francisco's got a viable strategy. Networks between clouds are going to flatten their going to need management specifically as it relates to Cisco and maybe their competition. They have TTo position themselves as R multi cloud management system is higher performance and more secure than the competition. That's what they have to sell their customers on. And the second piece of that is they got a transition from selling ports to selling software on there, making that transition. So I like their strategy, By the way, I also like VM wear strategy. They capitulated to a ws and now they're tight with a w s. IBM went out, paid two million dollars for soft layer, so they've got a cloud strategy. Oracles got a cloud strategy. Microsoft got a great cloud stress. So if you go through and >> tickle at the hole and they have clouds, so let's let's just understand something. There's clouds and then clouds strategies. Right? So thirty >> four billion dollars that IBM paying for Red Hat is giving them a multi cloud strategy. More than just saying, we have a bunch of data centers in their medals. But it >> was both, maybe not so much in the public cloud, right? I would say I would argue that their public cloud has failed to meet their expectations. That's funnel cloud IBM. And that's why they had to pay thirty four billion dollars for for Red Hat, I would say just the opposite about Microsoft. Their public cloud strategy has been an enormous success, and they're very well positioned for multi cloud. >> Okay, so let's just put on the table. So Cisco looks at the public cloud as partners, not competitors. So Amazon Azure Google aren't competing with Cisco. There are there ways or they're partnering. We'll we'll come understand. Competition is all about understanding, Absolutely as a cloud. So I would say Cisco's strategy to partner just like he did, just like everyone else. And l did. That's the competitive, not cloud So. Or maybe this is the question. Are the public clouds competitive to Sisko >> that their frenemies John? Uh, >> you know, the answer's. Yes, there's no question about this. They're growing at twenty, thirty, forty percent a year. Francisco and IBM, HP. They're growing it, you know, much lower. So single digits. If that's >> so such on, we know if Amazon if there is a profitable space that they can offer competitive service, they will. You know, security. You said Cisco's got a great position Security, both what they've had for a long time, and they've done acquisitions like duo. More recently on DH, you know, we've seen lots of pieces of the public cloud ecosystem that Cisco's bought over the last few years. Clicker was one on one we spent some time talking about, but absolutely, you know, Amazon goes after some of those pieces, so they're gonna partner Cisco's Got it. Last I checked it at least three dozen products in the eight of us marketplace. But you know it is. They can live there, but there will be competition. So >> this girl's got some huge assets in this game. They've got eight hundred thousand plus customers. They, you know, sixty percent of the networking market, so they own the install base. It's really the only market that you can think of that's a major market where they're the dominant player still owns, you know, sixty percent of market never just go for >> networking, and VM wear for the hyper visor are very similar. In that case, Dave and both have now have a similar strategy as to how they're going. >> That's the most interesting competitive dynamic, in my view, is V M wearing this acquisition of Nice era and obviously, Cisco. Cisco is not going to take this lying down. They've got a C. I A and no, they claim number one. They didn't say whose data that was I was looking squinting for is that I D C. Guard divorce her. But, >> well, let's talk about growth because you know how I always complain about market. Researchers aren't on the mark in terms of the reality of where the market is, So you mentioned growth. So are we. If we're early on cloud growth and that's where the growth is, what is the cloud adoption going to look like over the next ten to twenty years? Is it going to look more like public Cloud or is going to look more like on premises evolving to cloud operations And if the growth of cloud operations is all things wide area Network mentioned the wind, then there's more growth coming. So that's the case. Is Sisko going to be able to capture that growth for the future? >> Well, I mean, in terms of growth, I think eight of us is on its way to being a one hundred billion dollars revenue company, and that's pretty impressive given where they are today. I mean, they're gonna triple in revenue, so that's that's where the growth is. So now Cisco's already participating in a huge TAM. What they've got to do is hold on to that business and identify new opportunities where they could manage multi cloud instances and compete effectively with V M. Where who's coming at it from the hyper visor? And now, they said yesterday, trying to do to networks in storage what it did for systems and then IBM Red hat coming out. It really, from the applications perspective and with the services view Microsoft with a foot in both camps, You got Oracle in its little niche. Just really interest. >> We got an install a base that's moving to the cloud. You got net new company they're going to be started might have on premise. Orgel Full Cloud. This is the question that everyone's going to ask. I think Cisco can take their existing base with moving packets from Point A to Point B and storing and making datum or intelligence moving Date around is a big networking phenomenon. >> Here's the question. Here's a question, Andy Jassy would say. We believe they're going to be far fewer data centers in the future that most data is going to live in the public lounge. The likes of Michael Dell, Yeah, Charles Robbins, et cetera. I think they see the world is a hybrid world, right? That there's going to be Mohr data that's in a hybrid on Prem Plus Cloud, then is going to be in the >> public. You know, I love Andy Jazzy, but I'll just say first of all I understand is bias in his perspective. And I think he's right at one level. Why wouldn't Amazon see people moving data centers to the flower? I get that I say that it's going to be in the networks. That's where the action will be. Where are the networks of the networks? In the cloud of the networks on premise. Are the networks on a phone? I OT So if coyote and edge coming together, it's all one network. Yeah, you're gonna have The value is going to be in the network. Not necessarily. The clouds we say or is shared values. >> Yeah. I mean, you talk about EJ computing and Io ti. Cisco's got muraki, which is growing strong. SD LAN is a critical component for this multi cloud piece. There really posed toe, you know, drive this next generation of five G not something we've dug into a lot yet, but, you know, it is finally coming, you know, really soon here. And Cisco has a lot of those pieces to be able to hit the next. >> It always went back to the data, in my opinion, and the leverage points for data are Saso. Yeah, if your own the applications business, you're doing well there, You're in a good position. All the data's running over Cisco Networks, so that puts them in A in a really good position. And and as we know the likes of a Ws and Microsoft Alibaba senator, they're trying to get as much data into their clouds as possible. >> And what I loved yesterday in the keynote is data was actually one of the central components that they talked about, which the Cisco I know of ten or twenty years ago. I was just bitch that ran over our pipes. So they understand the value of data. And they're driving to that mark. >> Well, we've been saying on the Cube now for nine years days at the center of the value proposition Data at the Centre Data Center. Value proposition. This is actually happening. It's really going way. See? A lot of growth and cloud, Dave. Good commentaries do. Well done. We have Sergeant Gupta, one of the bank. All the leaders coming on the Cube here. Francisco breakdown. I'm gonna ask him the tough questions. Stay with us for day two. Coverage here in the Cube live in Barcelona for a stupid him in David want breaking down all the action. We'll be right back with more after this short break

>> Live from Barcelona, Spain. It's the cue covering Sisqo Live Europe, brought to you by Cisco and its ecosystem partners. >> Welcome back to Barcelona, everybody. You watching the Cube? The leader in live tech coverage is the first day of three days of coverage for Sisqo. Live for Europe. Lin Lucas is here. She's the chief marketing officer for Kohi City. Lend great to see you again. Thanks for coming on. >> Great to see you here in Europe. >> We were just saying it's the first time that we've done this on the continent. So another >> first? Yeah. Another first. Been s so pleased to be in the U. S with you guys, that multiple shows. And now we were here in Barcelona, >> so it's a great venue. We've actually done a number of shows here. Then again, it's a pleasure having you on. Let's see, Let's get right to it. What's going on with you guys and Cisco? You got got some news. Let's talk about >> Absolutely. As you know, we don't stop innovating continuous innovation at Cohesity and a number of new things. So last week we announced a new Cisco validated design with hyper flex and Cohesity integrating for snapshot integration for backup and, of course, instant recovery of that critical data center infrastructure. And we're calling it hyper squared. So you get full hyper convergence for your primary and, of course, your backup. Another secondary application. >> And those guys just want to talk about hype reflects anywhere. Still, so it's like infinitive hype. Infinity, hyper flex, >> hyper square, >> so hyper squared. Love it. So you guys will. How does that work? You'll obviously you want to be the provider of data protection provider from Multi Cloud. That's a huge opportunity. So how do you do that? You'll you'll plug into whatever framework that customer wants. Presumably, a lot of customers wanted the Cisco framework out. Is that all? >> Oh, absolutely. Hit the nail on the head. I mean, Cisco, obviously, one of the most respected leaders in the world, tens of thousands of customers globally depend on them. I'm Francisco alum love being back here at the old stomping grounds and Cisco's been an investor in cohesive he now, since our serious sees. So, they really saw the promise in the benefit of what Kohi City offers with hybrid converge solutions for modern backup recovery. And to your point to the cloud. You know, Cisco's talking a lot about multi cloud here and cohesive E with our native cloud integration helps customers protect those backups on or those applications on hyper flex, and then instantly move them to a cloud of choice. And then, as you've mentioned, Cisco has so many fantastic relationships that there are very strong go to market partner with us. And when customers wanted by solution, they could get the whole solution from Cisco, including Cohesive >> Yulin. We're glad we have you on because connecting the dots between something like hyper converge, which we've been talking about for a number of years now, and how that fits into multi cloud. To some, it's a little clunky sometimes goods like. But I've got my data center. Or am I just doing backup to the cloud? Because what we know is customers, a. Cisco says their data is, you know, kind of de centred. It's no longer in the in the data center of all over the place. Companies like Kohi City can give you that centralized data protection. No matter where your environment is, walk us through what you're hearing from your customers. How they look at kind of their data center versus the multi cloud environment and data protection. >> Yeah, so I think it's Ah, you know, I think customers air now understanding that it's not either or right. There was a time when people thought, Wow, I'm going to move everything to the cloud And I really think there's a maturing of an understanding of what's going to work well for me in this cloud First world, what do I want to put there? And then what am I going to keep on premises? So that's one of the things that Cohee City innovated our core technology. A distributed Web scale file system spanning file system, which spans the data center and the cloud world seamlessly. And what we're seeing is customers air really using the cloud for archiving, getting off of tape because then they get that search capability very easy when they need Teo tearing and then, most importantly, disaster recovery. You know, in the event of something man made or natural, many, many organizations moving to the clouds for their second sight. And with Kohi City, that's very easy to make. That transfer happened in a very seamless way with our capability set. So I think what we're seeing is this really maturing of how customers look at it as a really holistic environment. And so Cisco calling it data centered. But we call this, you know, mass data fragmentation. And then with our spanning file system being able to really consolidate that now >> yeah, another thing that needs that kind of holistic view is security. I know it's something that's in your product. There was a random where announcement that you made last week tells how security fits into this world. >> Yeah, well, you know, I think we all hate to say it, but you know that old phrase, the new normal unfortunately ran somewhere, and malware has become the new normal for organizations of all sizes. You know, here in Europe, we have that off the situation with the N HS in the UK last year. Andi, it's happening everywhere. So you know one element that the's attackers air taking is looking at how to disable backups. And so this is really important that as a part of a holistic security strategy that organizations take a look at that attack vector. So what cohesive he's introduced is really unique. It's three steps. It's prevent its detect, prevent and then recover. So detect in terms of capabilities to see if there are nefarious changes being happened to the file system right, and then prevent with Helios automatically detecting and with our smart assistant providing that notification and then, if need be, recover with our instant mass restore capability, going back to any point in time with no performance issue. This is not taking time for the rehydration spanning file system doing this instantly and allowing an organization to basically say, Sorry, not today, attackers. We don't need to pay you because we can instantly restore back to a safe point in time. >> So let's unpack those a little bit. If we could detect piece, I presume there's an analytics component to that. You're you're observing the the behavior of the of the backup corpus is that right there, Which is a logical place because it's got all the corporate data in there >> that that's correct. So last year we introduced Helios, which is our global SAS space management system, as machine learning capability in it. And that's providing that machine learning based monitoring to see what kinds of anomalies may be happening that is then proactively alerted to the team >> and then the recovery piece, a ce Well, like you said, it's it's got to be fast. Gotta have high performance, high performance data movement, and that's fundamental to your file system. Is that what I'm hearing >> that architecture that's correct. That's one of the differences of our modern backup solution. Versus some of the non hyper converge architectures is the distributed Web file system, which our CEO Motorin, he was formally at Google, helped with developing their file system has what's called instant ability to go back into any point in time and recover not just one of'em, but actually at a v M wear. A couple years ago, we demonstrated thousands of'em is at a time, and the reason for that is this Web scale file system, which is really unique to Kohi City. And that's what allows a nightie organization to not be held hostage because they can not have two potentially spend not just ours, but even days with the old legacy systems trying to rehydrate. You know these backups if they have to go back potentially many months in time because you don't know that that ran somewhere may have been introduced, not say yesterday, but might have been several months ago, and that's one of the key advantages of this instant master store. >> I mean, this is super important rights, too, because we're talking about very granular levels of being able to dial up dial down. You could tune it by application of high value applications. You can. You have much greater granularity some of the crap locations that not, maybe not. It's important. So flexibility is key there. How about customers, any new customers that you can talk about? >> Absolutely. So one of the ones since we're here, it's just go live. So Cisco, along with Kohi City, we've been working with one of the largest global manufacturers of semiconductors and other electronic equipment, Tokyo Electron, based in Tokyo but also here in the U. K. On the continent. And they had one of those older backup solutions and were challenged with time. It was taking them to back up the restores not being predictable. So they've gone with Cohesive e running on Cisco UCS. Because we're a software to find platform. We offer our software on our customers, you know, choice of Certified Solutions and Cisco UCS. And so they've started with backup, but they're now moving very quickly into archiving to the cloud, helping reduce their costs and get off of tape and to disaster recovery. Ultimately, so super excited that together with Cisco, we could help this customer modernized their data center and, you know, accelerate their hybrid clouds strategy at the same time. >> Awesome. And then you guys were also protecting the Sisqo Live network here. What? Tell us about that? >> Yes. Oh, you know, Cisco builds an amazing network here. I mean, you've seen the operations center, a huge team of people. But as we all know, things could go wrong. Potentially. And so we are protecting the critical services that Cisco's providing to all of this is go live attendees here. So should something happen, which I'm sure won't. Kohi City will be used to instantly recover and bring backup critical services like DNA and other areas that they're depending on to serve. All of the thousands of showgoers here. >> So super hot space. We talked about this at PM World. Actually, last couple of years. Just how much activity and interest there is and the whole parlance is changing land on one of you could come and I used to be you back up when the world was tape. Now you're talking about data protection data management, which could mean a lot of things to a lot of people to a storage folks. It's, you know, it's pretty specific, but you're seeing a massive evolution of the space cloud. Clearly is the underpinning of the tailwind on it requires you guy's toe. To respond is an industry and cohesive, specifically is a company. So I wanted to talk about some of those major trends and how you guys are responding and you're leading. And, >> yeah, I think you know, folks have been a little bit surprised, like, Wait a minute. What's this kind of sleepy industry? Why is it getting all this funding? I mean, our own Siri's de funding. Middle of last year, two hundred fifty million dollars. Softbank banked along with Sequoia, of course. But really, the trend, as is being talked about Francisco Live, is data is. I don't want to say the new oil, but it's the water of the world, right? I mean, it's absolutely crucial to any business, the's days other than your talent. It's your most important business asset. >> And >> the pressure on the board and the CEO and the CEO and turn to be agile to do more with that data to know what you have because here we are in Europe, GDP are increasing, regulations is super important. And so you know, this has really brought for be need to create holistic ways to organize and manage and have visibility toe all of that data, and it's massively fragmented. We put out that research last year, massive data fragmentation and most of that data has been kind of under the water line in most people's minds. You know, you think about your primary applications and data that's really only twenty percent, and the other eighty percent in test Evan Analytics and Backup has been pretty fragmented in Siloed, and it hasn't yet had that vision of How could we consolidate that and move it into a modern space until folks like Mode Erin, you know, founded Cohesive E and applied those same hyper converge techniques that he did at new tonics. So I think that this investment just further validates the fact that data is the most important business asset, and people are really in need of new solutions to manage it, protected and then ultimately do Mohr with it gain insights out of it. >> You know, just a couple comments on that one is, you know, data. We always joke about data's the new oil. It's even more valuable because you can use data in multiple places. You can only put oil in your car once. And so so companies of being in and to realize that how valuable it is trying to understand that value, how to protect that and the GPR. It's interesting. It's it's really. The fines went into effect in Europe last May, but it's become a template, a framework globally. People, you know us. Compensate. All right, we gotta prepare for GPR. And then local jurisdictions announced thing. Well, that's a decent starting point. And so it's not just confined to Europe. It's really on everybody's mind. >> It is, and you brought up the cloud before. And you know the cloud is a new way for people to be agile, and they're getting a lot of value out of it. But it also continues to fragment their data and the visibility. No. In talking Teo Large CIA O of, ah, Fortune one hundred large organisation. He's actually has less visibility in many ways in the cloud because of the ease of proliferation of test ever. And that is creating Mohr. You know, stress, I would say in the system and need for solutions to both provide an enhanced set agility. Move data to the cloud, easily move it out when you need to. But also with regulation, be able to identify and delete. As you know, with GPR if needed, the information that you know your customer may ask you to remove from your systems. >> Yeah, well, I love this conversation a little following cohesively because you guys are up leveling the entire game. I've been following the data protection space for decades now, and the problem with data protection is has always been a bolt on, and companies like, oh, he city both with the funding your your vision. He really forcing the industry. They're kind of re think data protection, not as a bolt on what is a fundamental component of digital strategies and data strategy. So it's fun watching you guys. Congratulations on all the growth. I know you got more to go. So thanks so much for coming in the Cuban and always a pleasure to see you. >> All of always a pleasure to be here with you guys. Thanks very much. >> You're very welcome. All right. Keep it right there, buddy. Stew Minimum and David Lantz from Cisco Live. Barcelona. You watching the Cube?