>>from around the globe. It's the Cube >>with digital coverage of VM World 2020 brought to you by VM Ware and its Ecosystem partners. Welcome back to the Cube. Virtual 2020. Coverage of VM Ware, VM World 2020 Virtual. I'm Sean for your host of the Cube. Join with Dave Alonso. We got a great guest. Carol Carpenter, Who's the chief marketing officer of VM Ware Cube Alumni move from Google Cloud to VM Ware. Carol, great to see you. And thanks for coming on the Cube for VM World 2020. Virtual coverage. Thank you. >>Yeah. Thank you both for having me here. Delighted to be here. >>So we've talked about many times before, but you're very in the cloud. Native space. You know the market pretty well. I gotta ask you what attracted you to come to the end? Where what was the What was the reason? Now you're heading up marketing for VM. Where what was the driving force? >>Well, a few things, you know, Number one. I've always had a passion for this space. I love the cloud. I was involved in an early stage company prior to Google Cloud that really had the promise of helping people get enterprises, get to the cloud faster. Um, and when I, you know, look around and I Look which kind of which companies are shaping the future of technology? VM ware, Certainly one of those companies. Second reason goes without saying the people in the culture, incredible leadership and empowerment all throughout Vienna, where and it's it's quite exceptional. And the third is I really think customers are on a really tough journey. Um, and having been at a hyper scaler, having worked at places where you know, cos air in a more traditional legacy environment, it makes it made me realize like this is a tough journey. And I think the, um where is uniquely positioned to help enterprises with what is a complex journey, and it's a multi cloud world. I'm sure you know that our customers know it. And how do you make all these disparate systems and tools work together to deliver the business results? I believe the M where is uniquely positioned Thio. >>It's interesting. VM Ware is going to a whole nother level. We've been commenting on our analysis segments around the business performance, obviously, and the moves they've made over the years. This is our 11th VM world. Keep started 10 years. 11 years ago. Um, we've been seeing the moves so great. Technology moves, product moves, business performance. The relationship with the clouds is all in place. But then Cove, it hits, okay? And then all that gets accelerate even further because you've got, you know, companies that I have to use this downtime to re modernized. And some people get a tailwind with modern application opportunities. So it's interesting time to be, you know, on this trajectory with VM ware and the clouds, what's your thoughts? Because you join right in the middle of all this and you're in and I of the storm. What's your view on this? Because this is a, uh, forcing function for companies to not only accelerate the transformation, but to move faster. >>Yeah, for sure. You know, it's been an incredibly challenging time, I think for everyone, and I hope everyone who's watching and listening is safe. Um, you know, we talk about decades of progress being made in two weeks, and I guess that's the silver lining. If there is one, which is this ultimate work? Remote work from home that we've enabled and the work anywhere. It's been completely liberating in so many ways. Um, you know, it's an area where I look at, there's how we lead our teams and how do we maintain relationships with customers, which obviously requires a different type of interaction, of different type of outreach? And and then there's what are the solutions at scale And you know, im I pleased to say, like there were absolute big lifts in certain areas of our business, particularly around, you know, remote work and our digital workspace solutions, you know, really enabling companies to get thousands of workers up and running quickly. That, combined with our security solutions and our SD wan solution to really enable all of these remote homes to become thousands of remote offices. So there's all of that, which is incredibly positive. And at the same time, you know, I have to tell you, I joke, but I still haven't figured out where the bathroom is, you know, free three plus months. So that way I miss the human connection. I miss being able to just see people and give people a hug now and then when you want Thio >>e mean, VM. Where? Carol, It's amazing. Company. You mentioned the culture before. It really started as a workstation virtualization company, right? And then so many challenges, you know, and use a computing. You guys do an acquisition bringing Sanjay Poon in all of a sudden, you're the leader there cloud, you know, fumbled a little bit, but all of a sudden, the cloud strategy kicking on all cylinders, we see that, you know, growing like crazy. The networking piece, the storage piece you mentioned security, which is a amazing opportunity. Containers. They're gonna kill kill VM ware. Well, I guess. Guess what? We're embracing them. It seems like culturally vm where it just has this attitude of if there's a wave, you know, we're gonna ride it, we're gonna embrace it and figure out how to deliver value to our customers. What's your thinking on that? >>Yeah. I mean, it's such a VM ware, such an innovative company. And that is another reason that attracted me on disability to look at what customers need. Like, this is an incredibly were an incredibly customer centric company, listening to customers, understanding their needs and providing a bridge to where they need to go while also providing them the resiliency and needs they have today. That is what thrills me. And I think we have such an incredible opportunity to continue to drive that future innovation while also being that bridge. Um, I have to tell you, you know, I've known VM Ware for a long time, and what appealed to me is this broader portfolio and this opportunity to actually tell a broader business value story to be able to actually tell that story about not just digital transformation but business transformation. So that's what that's. That's the journey we're on and it's it's happening. It's really I mean, you look at all the customers, whether it's, you know, JPMorgan Chase to, um, a nonprofit like feeding America to, you know, large companies like Nike. It's really incredible the impact and value we could bring. And I feel that my job and the marketing team's job is, I tell them like they're all these diamonds in the backyard. It's just some of them are a little dirty, and some are they're just not fully revealed, and it's our job, todo and you know, dust them off and tell the story to help customers and prospects understand the value we could bring. >>That's how should we be thinking? How should we be thinking about that? That business value, transformation, business transformation? You you? Certainly when you think of an application's company that there's easily connect the dots. But how should we be thinking about VM Ware in that value chain? You an enabler for that transformation? Can you provide some color there? >>Yeah, let me give you some specific examples like Look at, um, so the addition of Tan Xue to the portfolio is what enables us to have these discussions that, let's face it, the only reason people need or want infrastructure is because they want to deploy an application. They want to write an application. They want to move an application. And Tan Xue, which is our container based, kubernetes based orchestration solution and lots more to it. That's what how it is in simple terms that gives us the ability to work with companies, lines of business as well as developers around riel. Business transformation. So two quick examples one. I can't say the name quite yet, but I think very large pharmaceutical company who wants to launch and have a mobile app to help patients. People who are taking Cove in 19 tests get the results, understand the results, ask questions about the results and have one place to go that's really powerful. And to be able to develop an app that is scale built for scale, built for enterprise, built to be resilient when patients are trying to get information. Um, in four weeks, I mean, that's pretty. That's quite incredible. Another example is, you know, very large e commerce company that, you know, you mentioned Cove it and some of the challenges we know retail has certainly been kind of, ah, tale of two cities, right? Some companies with lots of lift and others with real struggle in the physical world. But anyway, large retailer who had to within weeks flip to curbside pickup, Um, being able to look customers being able to look at inventory on demand, those kinds of capabilities required ah, wholesale rewrite of many of their e commerce applications. Again, that's a place where we can go in and we can talk to them about that. And by the way, as you know, the challenge is it's one thing to write and deploy an app, and then it's another to actually run it at scale, which then requires the networking, scalability and flexibility it requires. The virtual, um, storage. It requires all the other elements that we bring to the table. So I think that is the That's kind of the landing spot. But it's not the ending spot when we talk to customers. >>Carol talk about the challenge of VM World 2020 this year. It's not in person. It's one of them. It's an industry event. It's been one every year. It's a place where there's deep community, deep technical demos, beep deep discussions. Ah, lot of face to face hallway conversations. That's not happening. It's virtual. Um, you came right in the middle of all this. You guys pulled it together. Um, got a You got keynote sessions and thanks for including the Cube. We really appreciate that as well. But you have all this content. How did you handle that? And how's that going and and share some, uh, color on what it took to pull it off. And what's your expectation? >>Yeah, So you know. Yes. VM world is considered the gold standard when it comes to industry events. I mean, from the outside in this is the canonical I t event. And so I feel, really, you know, honored that this franchise is now in my hands and have an incredible team of people who obviously have been working on it for prior to my joining. So I just feel honored to be part of it. Um, this is going to be the world's largest VM world. And on the one hand, miss the energy in the room, Miss seeing people, everything you talked about, the serendipitous interactions that the food line or coffee bar. Um, but going virtual has so many benefits. Some of the things we were talking about earlier, the ability to reach many, many more people. This event is going to be 5 to 6 times larger than our physical event. And that's not even including the VM world that we're running in Asia in China. And the other thing that makes me super happy is that over 65% of our registrants and of the attendees here are actually first time VM world attendees. So this ability to broad in our tent and make it easier I mean, let's face it. You know, being able to fly, whether it was Vegas or San Francisco is originally planned. Stay in these expensive hotels and take that time it was. It's a big ask. So by going virtual, we actually have expanded our audience tremendously. Three other thing I am really excited about is we have 800 plus content sessions. We are following the sun. We have live Q and A after every session. We have really the best mobile app for any events, so I encourage you to take a look at that which does enable the chat interaction as well as you know, path funding through the many channels we have of contact. Its's Look, we're learning, and I'd love to follow up with you later to hear what you've learned because I know you've also been doing a lot. Virtually, I think the world is going to move to something that's more hybrid, some combination of virtual and small group, you know, in person, some local events of some sort. Um, but this one I'm super excited about, we we really have seen high engagement, and I just think, Well, I look forward to hearing everyone's feedback. E >>I think one of the things that we've been hearing is is that I can now go to the M world. I can participate now virtually it's it's kind of I would call First Generation writes me the Web early days. But you're right. I think it's gonna open up the eyes to a bigger community, access a bigger pool of data, bigger pool of interactions and community. And when they do come back face to face, people be ableto fly and meet people they met online. So we think this is gonna be a real trend where it's like the r A. Y of this virtual space is tremendous. You could do demos. You conserve yourselves, you could consume a demo, but then meet people face to face. >>And by the way, we have, you know, a tremendous number of fun activities. Hopefully you've taken part in some of them. Everything from puppy therapy Thio magic shows to yoga Thio Um you know John Legend legend performing. So I agree. I think the level personalization and ability to self serve is going to be out of this world. So yeah, it's just the best. >>Your event, just some key things that we can share with the audience. Cloud City has over 60 solution Demos Uh, there's a VM World challenge That's fun. There's also an ex Ask the expert section where you got Joe Beta and Ragu and other luminaries there to ask the questions of the That's the top talent in the company all online. And of course, you get the CTO Innovation keynote with Greg Lavender. So you know you're bringing the big guns out on display on it. Z free access. Um, it's awesome. Congratulations. We're looking forward Toa see, with the day that looks like after, So what's the story line for you? If you had to summarize out the VM World 2020 this year, what's coming out from the data? What are you hearing? Is the key themes, Actually, the tagline. You know, uh, you know, possible together, Digital foundation, unpredictable world. But what are you hearing, uh, in the virtual hallways? >>Well, a few things, but I'd say the top take away is that VM where has spread its wings, has embraced mawr of the different ICTY audiences and is driving business transformation for companies in new and pretty unique ways. What and then obviously like slew of announcements, new partnerships, new capabilities, everything around multi cloud we have. As you know, every single cloud provider is a partner on the security front, intrinsic security built in throughout the entire stack. The the other part that I I think it's super exciting are these partnerships were announcing everything from what we're doing with and video to make a i mawr accessible for enterprises in production to what we're doing around sassy, secure access Service Edge. Being able to provide a holistic, secure, distributed environment so that every worker, no matter where they are, every endpoint, every remote office could be fully secured. >>You know, in VM where is the gold standard of Of of the Ecosystem and VM world? Of course, they're all in the showcase and it was hard fought. I mean, it took a long time to get there, and you know, the challenges of building that. And now you mentioned in video. You see all these new tail winds coming in and and then I've seen companies launch at VM World. And so you know that ecosystem is, as I say, it is very difficult to build. But then becomes a huge asset because this just gives you so much leverage. A zone organization, your company's your partners, your customers. >>Thank you, Dave. Yeah, we're super excited. And I should say that like the partner and the ecosystem here is unparalleled. And our challenge is how do we provide? And you know, this Like, how do we provide the strategic vision and that practitioner level content? So we're gonna you know, that's what we're committed. Teoh is making sure that our practitioners get everything they need in every every area of expertise, as well as making sure we're conveying our business story. >>Carol, thanks so much for coming on. Really appreciate the inside one final question for you as we get through this crisis soon hybrid comes back for events, certainly. But as the CMO the next gen story, you now have a chief customer officer. We interviewed him. Well, the n words go to the next level. What's your goals? What are you trying to accomplish? And you've got a lot of things going on. Certainly a big story to tell. A lot of ingredients. Toe kinda cook a great, great story here. What's your goals? See him over the next year. >>You know, my goal is to help drive the business transformation and you've heard it from Submit. You've heard it from others at this point. But really, you know, the company is going We're going through a dramatic transformation from being, you know, ah, license on Prem Company to being a multi cloud, modern SAS company. So my goal is to support that. And that means modernizing the way we do marketing which, you know, you say, Well, what does that mean? It means customer focus, customer lifecycle marketing. It means agility, being able to actually use data to drive how we interact with customers and users so that they have those great experiences and they continue to use the product and Dr Adoption and Growth. And the other part of it is, um, b two b marketing, as you may or may not have noticed, is incredibly boring and dull. And I know I'm guilty of this, too. We get caught up in a lot of but jargon and the language, and I am on a mission that we're going to do great B two B marketing that helps customers understand what we do and where we express the value simply clearly and in in differentiated way. >>That's awesome. >>Yeah, Why should the consumer guys have all the fun? Right? >>Right, Well, and that's part of being, by the way a SAS or subscription company is. Everything we do needs to be consumer simple at scale and with the secure ability and the reliability of what an enterprise means. >>Well, I got to tell you that the irony of all this virtual ization of the world with Covic virtual events e one of the big surprise is we're gonna be looking back at is how much it's opened up Thio Mawr audiences and new ways of modernizing and taking advantage of that. Certainly with content in community, you guys are well positioned. Congratulations for a great event. Thank you for coming on and sharing your insights, and we'll keep in touch. We'll try. We'll try to make it exciting, Mister Cube. Thank you. Appreciate >>it. Thank you. Awesome. Thank you. Thank you, John. >>I'm Jennifer David. Lot Cube. Coverage of the M 2020 Virtual. This is the Virtual Cube. Have now virtual sets everywhere. All around the world. It's global. Thanks for watching

>>from around the globe. It's the Cube >>with digital coverage of VM World 2020 brought to you by VM Ware and its ecosystem partners. Hello and welcome back to the VM World 2020 Virtual coverage with the Cube Virtual I'm John for day. Volonte your hosts our 11th year covering VM. We'll get a great guest Greg Lavender, SBP and the CTO of VM. Where, uh, welcome to the Cube. Virtual for VM World 2020 Virtual Great. Thanks for coming on. >>Privileged to be here. Thank you. >>Um, really. You know, one of the things Dave and I were commenting with Pat on just in general start 11th year covering VM world. Uh, a little difference not face to face. But it's always been a technical conference. Always a lot of technical innovation. Project Monterey's out there. It's pretty nerdy, but it's a it's called the catnip of the future. Right? People get excited by it, right? So there's really ah lot of awareness to it because it kinda it smells like a systems overhaul. It smells like an operating system. Feels like a, you know, a lot of moving parts that are, quite frankly, what distributed computing geeks and software geeks love to hear about and to end distributed software intelligence with new kinds of hardware innovations from and video and whatnot. Where's that innovation coming from? Can you share your thoughts on this direction? >>Yeah, I think first I should say this isn't like, you know, something that just, you know, we decided to do, you know, six months ago, actually, in the office of C T 04 years ago, we actually had a project. Um, you know, future looking project to get our core hyper visor technology running on arm processors and that incubated in the office of the CTO for three years. And then last December, move the engineering team that had done that research and advanced development work in the office of the CTO over to our cloud platforms business unit, you know, and smart Knicks, you know, kind of converged with that. And so we were already, you know, well along the innovation path there, and it's really now about building the partnerships we have with smart nick vendors and driving this technology out to the benefit of our customers who don't want to leverage it. >>You get >>Greg, I want if you could clarify something for me on that. So Pat talked about Monterey, a complete re architect ing of the i o Stack. And he talked about it affecting in video. Uh, intel, melon, ox and Sandoz part of that when he talks about the Iot stack, you know, specifically what are we talking about there? >>So you know any any computing server in the data center, you know, in a cola facility or even even in the cloud, you know? Ah, large portion of the, you know CPU resource is, and even some memory resource is can get consumed by just processing. You know, the high volumes of Iot that's going out, you know, storage devices, you know, communicating between the different parts of multi tiered applications. And so there's there's a there's an overhead that that gets consumed in the course server CPU, even if its multi core multi socket. And so by offloading that a lot of that I owe work onto the arm core and taking advantage of the of the hardware offloads there in the smart Knicks, you can You can offload that processing and free up even as much as 30% of the CPU of a server, multi socket, multicourse server, and give that back to the application so that the application gets the benefit of that extra compute and memory resource is >>So what about a single sort of low cost flash tear to avoid the complexities of tearing? Is that part of the equation? >>Well, you know, you can you can, um you know, much storage now is network attached. And so you could if it's all flash storage, you know, using something like envy me fabric over over Ethernet, you can essentially build large scale storage networks more efficiently, you know more cheaply and take advantage of that offload processing, uh, to begin to reduce the Iot Leighton. See, that's required taxes. That network attached storage and not just storage. But, you know, other devices, you know, that you can use you could better network attached. So disaggregated architectures is term. >>Uh, is that a yes? Or is that a stay tuned? >>Yeah, Yeah, yeah, yeah, yes. I mean the storage. You know, more efficient use of different classes of storage and storage. Tearing is definitely a prime use case there. >>Yeah, great. Thank you. Thanks for that. John, >>How could people think about the edge now? Because one of the things that's in this end to end is the edge. Pat brought it up multi cloud and edge or two areas that are extending off cloud and hybrid. What should people think about the innovation equation around those things? Is that these offload techniques? What specifically in the systems architecture? Er, do you guys see as the key keys there? >>So so, you know, edges very diversified, heterogeneous place, Uh, in the architectures of multi cloud services. So one thing we do know is, you know, workload. I would like to say workload follows data, and a lot of the data will be analyzed, the process at the edge. So the more that you can accelerate that data processing at the edge and apply some machine learning referencing at the edge were almost certainly gonna have kubernetes everywhere, including the edge. So I think you're seeing a convergence of the hardware architectures er the kubernetes control plane and services and machine learning workloads. You know, traveling to the edge where the where the data is going to be processed and actions could be taken autonomously at the edge. So I think we're in this convergence point in the industry where all that comes together. >>How important do you >>do you see that? Okay, John, >>how important is the intelligence piece? Because again, the potatoes at the edge. How do you guys see the data architecture being built out there? >>Um, well, again, it's depending on the other. The thick edge of the thin edge. You know, you're gonna have different, different types of data, and and again, a lot of the the inference thing that could happen at the edges. Going to, I think, for mawr, you know, again to take action at the edges, opposed to calling home to a cloud, you know, to decide what to do. So, depending on, you know, the computational power and the problem with its video processing or monitoring, you know, sensors, Aaron, oil. Well, the kind of interesting that will happen at the edge will will be dependent on that data type and what kind of decisions you want to make. So I think data will be moving, you know, from the edge to the cloud for historical analytics and maybe transitional training mechanisms. But, you know, the five G is gonna play heavily into this is well right for the network connectivity. So we read This unique point is often occurs in the industry every few years of all these technology innovations converging to open up an entirely new platform in a new way of computing that happens at the edge, not just in your data center at the cloud. >>So, Greg, you did a fairly major stint at a large bank. What would something you mentioned? You know, like an oil rig. But what would something like these changes mean for a new industry like banking or financial? Uh, will it have an impact there and put on your customer hat for a minute and take us through that >>e? You know, eight machines, you know, branches, chaos. You know, there's all make banks always been a very distributed computing platform. And so, you know, people want to deliver mawr user experience, services, more video services. You know all these things at the edge to interact positively with the customer without using the people in the loop. And so the banking industry has already gone through the SD when, and I want transformation to deliver the bandwidth more capably to the edge. And I just think that they'll just now be able to deliver Mawr Edge services that happened can happen more autonomously at the edge is opposed that having the hairpin home run everything back to the data center. >>Awesome. Well, Pat talks about the modern platform, the modern companies. Greg, I wanna ask you because we're seeing with Kovar, there's to use cases, you know, the people who don't have a tailwind, Um, companies that are, you know, not doing well because there's no business that you have there modernizing their business while they have some downtime. Other ones have a tailwind. They have a modern app that that takes advantage, this covert situation. So that brings up this idea of what is a modern app look like? Because now, if you're talking about a distributed architecture, some of things you're mentioning around inference, data edge. People are starting to think about these modern naps, and they are changing the game for the business. Now you have vertical industries. You mentioned oil and gas, you got financial services. It used to be you had industry solution. It worked like that and was siloed. Now you have a little bit of a different architectures. If we believe that we're looking up, not down. Does it matter by industry? How should people think about a modern application, how they move faster? Can you share your insights into into some of this conceptual? What is a modern approach and does it doesn't matter by vertical or industry. >>Yes, I mean, certainly over the course of my career, I mean, there's there's a massive diversity of applications. And of course, you know, the explosion of mobile and edge computing is just another sort of sort of use cases that will put demands on the infrastructure in the architecture and the networking. So a modern, a modern app I mean, we historically built sort of these monolithic app. So we sort of built these sort of three tier apse with, you know, sort of the client side, the middleware side. The database back in is the system of record. I mean, this is even being more disaggregated in terms of, you know, the the consumer edges both not just web here, but mobile tear. And, you know, we'll see what emerges out of that. The one thing for sure that is that, um they're becoming less monolithic and mawr a conglomeration of sass and other services that are being brought together, whether it's from the cloud services or whether it's s, you know, SBS delivering, you know, bring your own software. Um, and they're becoming more distributed because people need operated higher degrees of scale. There's a limit to Virgil vertical scaling, so you have to go to horizontal scaling, which is what the cloud is really good at. So I think all these things were driving a whole new set of technologies like next generation AP gateways. Message Busses, service mesh. We're announcing Tanzi's service message being world. Um, you know, this is just allowing allowing that application to be disaggregated and then integrated with other APS assassin services that allow you to get faster time to market. So speed of delivery is everything. So modern C I. C d. Modern software, technology and ability to deploy and run that workload anywhere at the edge of the core in the data center in the cloud. >>So when you do in your re architecture like this, Greg, I mean you've seen over the course of history in our industry you've seen so many companies have hit a wall and in VM, whereas it's just amazing engineering culture. How are you able toe, you know, change the engine mid flight here and avoid like, serious technical debt. And I mean, it took, you know, you said started four years ago, but can you give us a peek inside? You know, that sort of transformation and how you're pulling that off? >>Well, I mean, we're providing were delivered the platform and, you know, spring Buddhas a key, you know, technology that's used widely across the industry already, which is what we've got is part of our pivotal acquisition. And so what we're just trying to do is just keep keep delivering the technology and the platform that allows people to go faster with quality security and safety and resiliency. That's what we do really well at VM ware. So I think you're seeing more people building these APS Cloud native is opposed to, you know, taking an existing legacy app In trying to re factor it, they might do what it called e think somebody's called two speed architectures. Take the user front, end the consumer front in, and put that cloud native in the cloud. But the back end system of record still runs in the private cloud in a highly resilient you know, backed up disaster recovered way. So you're having, I think, brand new cloud native APS we're seeing. And then you're seeing people very carefully because there's a cost to it of looking at How do I basically modernized the front end but maintain the reliability of the scalability of security and the reliability of that sort of system of record back in? So either way, it's it's winning for the companies because they could do faster delivery to their businesses and their clients and their partners. But you have to have the resiliency and reliability that were known for for running those mission critical workloads, >>right? So the scenario is that back end stays on premise on the last earnings call, I think, Pat said, or somebody said that, that I think I just they said on Prem or maybe the man hybrid 30 to 40% cheaper, then doing it in the cloud. I presume they were talking about those kind of back end systems that you know you don't wanna migrate. Can you add some color that again from your customer perspective That the economics? >>Yeah. You know, um, somebody asked me one time what's really a cloud. Greg and I said, automation, automation, automation you can take you can take You can take your current environments and highly automate the release. Lifecycle management develop more agile software delivery methods. And so therefore, you could you could get sort of cloud benefits, you know, from your existing applications by just highly optimizing them and, you know, on the cost of goods and services. And then again, the hybrid cloud model just gives customers more choice, which is okay. I want to reduce the number of data centers I have, but I need to maintain reliability, scalability, etcetera. Take advantage of, you know, the hybrid cloud that we offer. But you'll still run things. Cloud natives. I think you're seeing this true multi cloud technology and paradigm, you know, grow out as people have these choices. And then the question is okay. If you have those choices, how do you maintain security? How do you maintain reliability? How do you maintain up time yet be able to move quickly. And so I think there's different speeds in which those platforms will evolve. And our goal is to give you the ability to basically make those choices and and optimize for economics as well as technical. You know, capability. >>Great. I want to ask you a question with Cove it we're seeing and we've been reporting the Cube virtual evolve because we used to be it at events, but we're not there anymore. But the as everyone has realized with cove it it's exposed some projects that you might not want to double down on or highlighted some gaps in architecture. Er, I mean, certainly who would have forecast of the disruption of 100% work from home VP and provisioning to access and access management security, and it really is exposed. What kind of who's where in the journey, Right in digital transformation. So I gotta ask you, what's the most important story or thing to pay attention, Thio as the smart money and smart customers go, Hey, you know what? I'm gonna double down on that. I'm gonna kill that project or sunset. That or I'm not gonna re factor that I'm gonna contain Arise it and there's probably there's a lot of that going on. In our conversations with customers, they're like it's pretty obvious. It's critical path. It's like we stay in business. We build a modern app, but I'm doubling down. I'm transitioning. It's a whole nother ballgame. What >>is >>the most important thing that you see that people should pay attention to around maintaining an innovation and coming out on the other side? >>Yeah, well, I think I think it just generally goes to the whole thesis of software defined. I mean, you know the idea of taking an appliance physical, You know, you have to order the hardware, get it on your loading dock, install in your data center. You know, go configure it, mapping into the rest of your environment. You know, whereas or you could just spend up new, softer instances of load balancers, firewalls, etcetera. So I think you know what's What's really helped in the covert era is the maturity of software to find everything. Compute storage, networking. Lan really allowed customers and many of our customers toe, you know, rapidly make that pivot. And so you know what? It's the you know, the workspace, the remote workspace. You gotta secure it. That's a key part of it, and you've got to give it. You know, you gotta have the scalability back in your data centers or, if you don't have it, be able to run those virtual desktops you know, in the cloud. And I think so. This ability again to take your current environment and, more importantly, your operating model, which, you know the technology could be agile and fast. But if you're operating models not agile, you know you can't executed Well, One of the best comments I heard from a customer CEO was, you know, for six months we debated, you know, the virtual networking architecture and how to deploy the virtual network. And, you know, when covet hit. We made the decision that did it all in one week. So the question the CEO asked now is like Well, why do we Why do we have to operate in that six month model going forward? Let's operate in the one week model going forward. E. I think that that z yeah, that's e think that's the big That's a big inflection point is the operating model has to be agile. We got all kinds of agile technology and choices I mentioned it's like, How do you make your organization agile to take advantage of those technological offerings? That's really what I've been doing the last six months, helping our customers achieve. >>I think that's a key point worth calling out and doubling down on day because, you know, whether you talk about our q Q virtual, our operating model has changed and we're doing new things. But it's not bad. It's actually beneficial. We could talk to more people. This idea of virtual ization. I mean pun intended virtual izing workforces face to face interactions air now remote. This is a software defined operating business. This is the rial innovation. I think this is the exposure. As companies wake up and going. Why didn't we do that before? Reminds me of the old mainframe days. Days? You know, why do we have that mainframe? Because they're still clutching and grabbing onto it. They got a transition. So this is the new the new reality. >>We were joking earlier that you know it ain't broke, don't fix it. And all of a sudden Covic broke everything. And so you know, virtualization becomes a fundamental component of of of how you respond. But and I wonder if Greg you could talk about the security. Peace? How how that fits in. You know everybody you know, the bromide, of course, is security can't be a bolt on. It's gotta be designed in from the start, Pat Gelsinger said years ago in the Cube. Security is a do over. You guys have purchased many different security components you've built in. Security comes. So how should we think about? And how are you thinking about designing insecurity across that entire stack without really bolting in, You know, pieces, whether it's carbon, carbon, black or other acquisitions that you've made? >>Yeah, I mean, I think that's that's the key. Inflection point we're in is an industry. I mean, getting back to my banking experience, I was responsible for cybersecurity, engineering the platforms that we engineered and deployed across the bank globally. And the challenge, the challenge. You know, that's I had, you know, 150 plus security products, and you go to bed at night wondering what? Which one did I forget to deploy or what did I get that gap? Do you think you think you're safe by the sheer number, but when you really boil down to it is like, you know, because you have to sort of like both all this stuff together to create a secure environment, you know, on a global level. And so really, our philosophy of VM where is Okay? Well, let's kind of break that model. That's what we call it intrinsic security, which is just, you know, we have the hyper visor. If you're running, the hyper visor is running on most of the service in your data center. If we have your if you have our network virtualization, we see all the traffic going between all those hyper visors and out to the cloud as well hybrid cloud or public cloud with our NSX technology. And then, you know, then you sort of bring into that the load balancers and the software to find firewalls. And pretty soon you have realized Okay, look, we have we have most of the estate. Therefore we could see everything and bring some intelligent machine learning to that and get proactive as opposed to reactive. Because our whole model now is we. All this technology and some alert pops and we get reactive. How about proactively telling me that something nasty is going on. >>I need to ask you a >>question. May be remediated. Sorry, John. It may be remediated at some point anyway. Bring in some machine intelligence tow. So instead of like you said, getting an alert actually tells me what what happened and how it was fixed, you know? Or at least recommending what I should dio, right? >>Yeah. I mean, part of the problem in the historic architectures is it was all these little silos. You know, every business unit had its own sort of technology. And Aziz, you make things virtualized. You you sort of do the virtual networking. The virtual stories of virtual compute all the software. You know, all of a sudden you have you have a different platform, you have lots of standardization. Therefore you don't have your operating model simplifies right and amount of and then it's about just collecting all the data and then making sense of the data. So you're not overwhelming the human's capacity to respond to it. And so I think that's really the fundamental thing we're all trying to get to. But the surface area is enlarged outside the data centers we've discussed out to the edge, whatever the edges, you know, into the cloud hybrid or public. So now you've got this big surface area where you've gotta have all that telemetry and all that visibility again, Back to getting proactive. So you got to do it in Band is opposed out of band. >>Great. I want to ask you a question on cyber security. We have an event on October 4th, the virtual event that Cuba is hosting with Cal Poly around this space and cybersecurity, symposiums, intersection of space and cyber. I noticed VM Ware recently announced last month that the United States Space Force has committed to the Tan Xue platform for for Continuous Dev ops operation for agility. I interviewed Lieutenant General John Thompson, Space Force, and we talked about that. He said quote, it's hard to do break fix in space. Uh, illustrating, really? Just can't send someone to swap out something in space. Not yet, at least. So they're looking at software defined as a key operating reality. Okay, so again, talk about the edge of space Isas edges. You're gonna get it. Need to be completely mad and talk about payloads and data. This >>is kind >>of interesting data point because you have security issues because space is gonna be contested and congested as an edge device. So it's actually the government's interested in that. But fundamentally, the death hops problem that you're you guys are involved in This >>is a >>reality. It's kind of connects this reality idea of operating models based in reality have to be software. What's >>your name? Yeah. I mean, I think the term we use now is def sec ops because you can't just do Dev ops. You have to have the security component in there, So, uh, yeah, the interesting. You know, like, there's a lot of interesting things happen just in fundamental networking, right? I mean, you know, the StarLink, you know, satellites at Testa. His launched Elon musk has launched and, you know, bringing sort of, you know, higher band with laurel agency to those. Yeah, we'll call it near space the and then again, just opens up all new opportunities for what we can dio. And so, Yeah, I think that's the software that the whole the whole saw for development ecosystem again, back to this idea. I think of three things. You gotta have speed. You gotta have scale and you gotta have security. And so that's really the emerging platform, whether it's a terrestrial or in near space, Uh, that's giving us the opportunity, Thio Do new architectures create service measures of services, some terrestrial, some some you know, far remote. And as you bring these new application architectures and system platform architectures together with all the underlying hardware and networking innovations that are occurring, you mentioned flash. But even getting into pmm persistent memory, right? So this this is so much happening that is converging. What's exciting to me about being a TV? Where is the CTO and we partner with all the hardware vendors? We partner with all the system providers, like in video and others. You know, the smart nick vendors. And then we get to come up with software architectures that sort of bring that together holistically and give people a platform. We can run your workloads to get work done wherever you need to land those workloads. And that's really the excitement about >>the candy store. And yet you've got problems hard problems to work on to solve. I mean, this really brings the whole project moderate, full circle because we think about space and networks and all these things you're talking about, You need to have smart everything. I mean, isn't that software? It's a complete tie into the Monterey. >>Yeah, yeah, yeah, Exactly. You're right. It's not just it's not just connecting everything and pushing data around its than having the intelligence to do it efficiently, economically, insecurely. And that's you know. So I see that you don't want to over hype machine learning. I did not to use the term AI, but use the machine learning technologies, you know, properly trained with the proper data sets, you know, and then the proper algorithms. You know that you can then a employee, you know, at the edge small edge, thick edge, you know, in the data center at the cloud is really Then you give the visibility so that we get to that proactive world I was talking about. >>Yeah, great stuff, Greg. Great insight, great conversation. Looking forward to talking mawr Tech with you. Obviously you are in the right spot was in the center of all the action across the board final point. If you could just close it out for us. What is the most important story at VM World 2020 this year. >>Um, well, I think you know, I like to say that I have the best job. I think you know that I've had in my career. I've had some great ones is you know, we get to be disruptive innovators, and we have a culture of perpetual innovation and really being world for us, Aly employees and all the people that work together to put it together is we get to showcase. You know, some of that obviously have more up our sleeves for the future. But, you know, being world is are, you know, coming coming out out show of the latest set of innovations and technologies. So there's going to be so much I have, ah, vision and innovation. Keynote kickoff, right. Do some lightning demos. And actually, I talk about work we're doing in sustainability, and we're putting a micro grid on our campus in Palo Alto and partnership with City of Palo Alto so that when the wildfires come through or there is power outages, you know we're in oasis of power generating capacity with our solar in our batteries. And so the city of Palo Alto could take their emergency command vehicles and plug into our batteries when the power is out in Palo Alto and operate city services and city emergency services. So we're not just innovating, you know, in cortex we're innovating to become a more, you know, sustainable company and provide sustainable, you know, carbon neutral technology for our customers to adopt. And I think that's an area we wanna talk about me. We talk about it next time, but I think you know our innovations. We're gonna basically help change the world with regard to climate as well. >>Let's definitely do that. Let's follow up for another in depth conversation on the societal impact. Of course, VM Ware VM Ware's VM World's 2020 is virtual is a ton of sessions. There's a Cloud City portion. Check out the 60 solution demos. Of course, they ask the expert, Greg, you're in there with Joe Beta Raghu, all the experts, um, engage and check it out. Thank you so much for the insight here on the Cube. Virtual. Thanks for coming on. >>Appreciate the opportunity. Great conversation and good questions. >>Great stuff. Thank you very much. Innovation that vm where it's the heart of their missions always has been, but they're doing well on the business side, Dave. Okay. The cube coverage. They're not there in person. Virtual. I'm John for day. Volonte. Thanks for watching.

(soft music) >> Announcer: From around the globe, it's theCUBE with digital coverage of VMworld 2020. Brought to you by VMware and its ecosystem partners. >> Hello everyone, welcome to theCUBE's coverage of VMworld 2020. This is a virtual conferences as theCUBE. I'm John Furrier, your host, with Stu Miniman,Dave Vellante. We are in theCUBE virtual studios in Palo Alto, California, as well as in the Boston area. Stu, Dave in 2010 was our first VMworld. This is now 2020. What an unpredictable world. In fact, day one summary here for VMworld. This is the theme, a digital foundation for an unpredictable world, What a run? And again let's do a quick summary of day one security multicloud AI machine learning, hybrid cloud, modern apps, and networking is the theme. Dave, your reaction to day one. >> Well, you know, as usual, VMware has a bunch of announcements at its big show. And I guess I would say that one of the top jobs of a CEO is time expansion. And if you look at these announcements, I mean, Pat Gelsinger said, you got to ride the waves or you going to be driftwood. And they have done a phenomenal job of translating engineering into new opportunities and delivering customer value around that. And if you look at networking, the acquisition of NYSERDA and the early part of last decade, you know, multi-cloud is a huge opportunity for them. They're clearly a big player in that space security with the acquisition of carbon black, they've made Kubernetes security, acquisitions and others, there are app defenses in there. So they're going after security. They haven't, you know, made the Mark that they want to make yet, you know, modern apps. It's all about, you know, keeping VMware relevant, you know, project Monterey in hybrid cloud. They're obviously going to be a leader in hybrid cloud. And then the partnership with Nvidia and machine learning AI, it's kind of a checkbox, but VMware is such a huge install base. Everybody wants to do business with them and everybody wants to do business with Nvidia. So to me again, excellent job of time expansion and delivering customer value. >> And Stu, I want to talk about the VM world, you know, with a part of the experience of being there in person this year, there is no VMworld it's virtual. Normally you have the hang space. Do you have the two cube sets here, we have a link to the cube assets. All of our interviews that we normally do at the two sets, go check out the main link but everything is laid out on the webpage. You got cloud city more than 60 solution demos. There's a ton of content So it's kind of an asynchronous, but trying to pick up but a big gap there for normally, which is a real robust expo floor hang space. It's all virtual. Now they got to ask the experts, some other things with Ragu and Joe Beta among other experts, but a different field this year Stu. >> Yeah, definitely. John. I mean, this is one of those must see shows for just a huge ecosystem. We've seen that collision of ecosystem for the last few years. Of course, the epic partnership of VMware and AWS really has dominated a lot of the discussion in the last few years in this ecosystem. So everybody's going to the cloud. We've seen big adoption of the VMware cloud not just on AWS, but Dave touched on some of the announcements here, like with Anjou it's GA with AWS, they're expanding with not only Microsoft Azure but even Oracle OCI. And John. One of the things we look at is, you know, who's driving that innovation change. We've seen a big push by VMware to go deep into cloud native and who's leading that? you know, Joe beta who've we known from the early days of Kubernetes. So much of theCUBE ecosystem is now part of VMware, Greg lavender, the CTO. He was most recently in industry helping transformation of some large companies. And that's the challenge that VMware has going from their dominant position in the data center to live in these cloud environments. We know from a technology standpoint. A VM container bare metal, you can use whatever makes sense, build your applications, go faster, go faster. So, a big change there and the community John, it is greatly distributed and in highly diverse, lots of pockets of interesting conversations, always you're right. So, you know, how do we replicate the hallway track? There's some good things we've seen this week and we're all learning here in the 2020 environment. >> Yeah, we normally we'd be like yelling over the bands and people trampling to see the concert. John legend is going to be playing really quickly in the next few minutes. Dave final word here because the innovation strategy of VMware has to be on full display in this unpredictable world, multicloud AI. It's crazy right now, huge opportunity, big tailwinds cloud native with the snowflake IPO and just ongoing surge. Your thoughts. >> Well, I'll just, tease some of the conversation we're going to have in our deeper analysis on the cube and the cube.net is really that hybrid that Stu talked about. And we're seeing VMware cloud on AWS, really rocket, and we're seeing VMware cloud foundation and the other foundational elements of VMware cloud it's showing up with the data is really having some traction. So that's something that I'm watching very closely. >> Guys. Thanks so much. I know we're part of a virtual program. Thank the VMworld for including us in the virtual program, thanks to the community for all the support of the past 10 years, 2010 was our first Cuba VMworld. Now it's 2020. Thanks for watching.

>>Ly from San Diego, California. It's the cube covering to clock in cloud native con brought to you by red hat, the cloud native computing foundation and its ecosystem Marsh. >>Welcome back to San Diego. I'm Stewman and my cohost is Justin Warren. And coming back to our program, one of our cube alumni and be coach hair of this coupon cloud native con prion Lyles who is also a senior staff engineer at VMware. Brian, thanks so much for joining us. Thanks for having me on. And do you want to have a shout out of course to a Vicky Chung who is your coach hair. She has been doing a lot of work. She came to our studio ahead of it to do a preview and unfortunately she's supposed to be sitting here but a little under the weather. And we know there was nothing worse than, you know, doing travel and you know, fighting an illness. But she's a little sick today, but um, uh, she knows that we'll, we'll, we'll still handle it. Alright, so Brian, 12,000 people here in attendance. >>Uh, more keynotes than most of us can keep a track of. So, first of all, um, congratulations. Uh, things seem to be going well other than maybe, uh, choosing the one day of the year that it rained in, uh, you know, San Diego, uh, which we we can't necessarily plan for. Um, I'd love you to bring us a little bit insight as to some of the, the, the goals and the themes that, uh, you know, you and Vicki and the, the, the, the, the community we're, we're looking at for, for this coupon. So you're right, let's help thousand people and so many sponsors and so many ideas and so many projects, it's really hard to have a singular theme. But a few months ago we came up with was, well, if, if Kubernetes in this cloud software make us better or basically advances, then we can do more advanced things. >>And then our end users can be more advanced. And it was like a three pong thing. And if you look, go back and look at our keynotes, he would say, Hey, we're looking at our software. Hey, we're looking at an amazing things that we did, especially cat by that five G keynote yesterday. And the notice that we had, it was me talking about how we could look forward and then, and then notice we had in talking about security and then we had Walmart and target talking about how they're using it and, and that was all on purpose. It's trying to tell a story that people can go back and look at. Yeah, I liked the, the message that you were, you were trying to put out there around how we need to make Kubernetes a little bit easier, but how we need to change the way that we talk about it as well. >>So maybe you could, uh, fill us in a little bit more. Let's say, unfortunately, Kubernetes is not going to get an easier, um, that's like saying we wish Linux was easier to use. Um, Linux has a huge ABI and API interface. It's not going to get easier. So what we need to do is start doing what we did with Linux and Linux is the Colonel. Um, this should be some Wars happened over the years and you notice some distributions are easier to use. Another. So if you use the current fedora or you the current Ubuntu or even like mint, it's getting really easy to use. And I'm not suggesting that we need Kubernetes distributions. That's actually the furthest thing, but we do need to work on building our ecosystem on top of Kubernetes because I mentioned like CIS CD, um, observability security audit management and who knows what else we need to start thinking about those things as pretty much first-class items. >>Just as important as Kubernetes. Kubernetes is the Colonel. Yeah. Um, in the keynotes, there's, as you said, there's such a broad landscape here. Uh, uh, I've heard some horror stories that people like, Oh, Hey, where do I start? And they're like, Oh, here's the CNCF landscape. And they're like, um, I can't start there. There's too much there. Uh, you, you picked out and highlighted, um, some of the lesser known pieces. Uh, th there's some areas that are a little bit mature. What, what are some of the more exciting things that you've seen going on right now, your system and this ecosystem? >> Um, I'm not even gonna. I highlighted open policy agent as a, as an interesting product. I don't know if it's the right answer, actually. I kind of wish there was a competitor just so I could determine if it was the right answer. >>But things like OPA and then like open telemetry, um, two projects coming together and having even bigger goals. Uh, let's make a severability easy. What I would also like to see is a little bit more, more maturity and the workflow space. So, you know, the CII and CD space. And I know with Argo and flux merging to Argo flux, uh, that's very interesting. And just a little bit of a tidbit is that I, I also co-chair the CNCF SIG application delivery, uh, special interest group, but, uh, we're thinking about that, that space right there. So I would love to see more in the workflow space, but then also I would like to see more security tools and not just old school check, check, check, but, um, think about what Aqua security is doing. And I'm, I don't know if they're now Snick or S, I don't know how to say it, but, um, there's, there's companies out there rethinking security. >>Let's do that. Yeah. I spoke to Snick a couple of days ago and it's, I'm pretty sure it's sneak. Apparently it stands for, so now you know, which that was news to me that, so now I know interesting. But they have a lot of good projects coming up. Yeah. You mentioned that the ecosystem and that you like that there's competitors for particular projects to kind of explore which way is the right way of doing things. We have a lot of exhibitors here and we have a lot of competitors out there trying to come into this ecosystem. It seems to actually be growing even bigger. Are we going to see a period of consolidation where some of these competing options, we decided that actually no, we don't want to use that. We want to go over here. I mean according to crossing the chasm, yes, but we need to figure out where we are on the maturity chart for, for the whole ecosystem. >>So I think in a healthy, healthy ecosystem, people don't succeed and products go away, but then what we see is in maybe six months or a year or two later, those same founders are out there creating new products. So not everyone's going to win on their first shot. So I think that's fine because, you know, we've all had failures in the past, but we're still better for those failures. Yeah, I've heard it described as a kind of Cambridge and explosion at the moment. So hopefully we don't get an asteroid that comes in and, uh, and hopefully it is out cause yeah. Um, one of the things really, really noticed is, uh, if you went back a year or even two years ago, we were talking about very much the infrastructure, the building blocks of what we had. Uh, I really noticed front and center, especially in the keynote here, talking a lot about the workload. >>You're talking about the application. We're talking about, uh, you know, much more up the stack and uh, from kind of that application, uh, uh, piece down, even, uh, some friends of mine that were new to this ecosystem was like, I don't understand what language they're talking. I'm like, well, they're talking to the app devs. That's why, you know, they're not speaking to you. Is that, was that intentional? >> Well, I mean for me it is because I like to speak to the app devs and I realized that infrastructure comes and goes. I've been doing this for decades now and I've seen the rise of Cisco as, as a networking platform and I've seen their ups and downs. I've worked in security. But what I know is fundamentals are, are just that. And I would like to speak to the developers now because we need to get back to the developers because they create the value. >>I mean the only people who win at selling via our selling Kubernetes are vendors of Kubernetes. So, you know, I work for one and then there's the clouds and then there's other companies as well. So the thing that stays constant are people are building applications and ultimately if Kubernetes and the cloud native landscape can't take care of those application developers remember happened, remember, um, OpenStack, and not in like a negative way, but remember OpenStack, it got to be so hard that people couldn't even focus on what gave value. >> Unlike obvious fact leaves on it. It's still being used a lot in, in service providers and so on. So technology never really goes away completely. It just may fade off and live in a corner and then we move on to whatever's the next newest and greatest thing and then end up reinventing ourselves and having to do all of the same problems again. >>It feels a little bit like that with sometimes the Kubernetes way where haven't we already sold this? Linux is still here, Linux is still, and Linux is still growing. I mean Linux is over Virgin five right now and Linux is adapting and bringing in new things in a Colonel and moving things out to the user land. Kubernetes needs to figure out how to do that as well. Yeah, no Brian, I think it's a great point. You know, I'm an infrastructure guy and we know the only reason infrastructure exists is to serve up that application. What Matt managed to the business, my application, my data. Um, you and your team have some open source projects that you're involved in. Maybe give us a little bit about right? So oxen is a, so let me tell you the quick story. Joe Beda and I talked about how do we approach developers where they are. >>And one thing came up really early in that conversation was, well, why don't we just tell developers where things are broken? So come to find out using Kubernetes object model and a little bit of computer science, like just a tiny little bit. You can actually build this graph where everything is connected and then all you need to do then is determine if for any type of object, is it working or is it not working? So now look at this. Now I can actually show you what's broken and what's not broken. And what makes octane a little bit different is that we also wrapped it with a dashboard that shows everything inside of a Kubernetes cluster. And then we made it extensible. And just, just a crazy thing. I made a plugin API one weekend because I'm like, Oh, that would be kind of cool. And just at this conference alone, nine to 10 people to walk up to me and said, Oh, um, we use oxygen and we use your plugin system. >>And now we've done things that I can't imagine, and I think I might've said this, I know I've said it somewhere recently, but the hallmark of a good platform is when people start creating things you could never imagine on it. And that's what Linux did. That's what Kubernetes is doing. And octane is doing it in the small right now. So kudos to me and me really and my team that's really exciting. So fry, Oakton, Coobernetti's and Tansu both are seven sided. Uh, was, was that, that, that uh, uh, moving to, uh, to, to eight, uh, so no marketing. Okay. And I don't profess to understand what marketing is. Someone just named it. And I said, you know what, I'm a developer. I don't really mind w as long as you can call it something, that's fine. I do like the idea that we should evolve the number of platonic solids. >>There's another answer too. So if you think about what seven is, it, um, people were thinking ahead and said, well, someone could actually take that and use it as another connotation. So I was like, all right, we'll just get out of that. That's why it's called octane, but still nautical theme. Okay, great. Brian. So much going on. You know, even outside of this facility, there's things going on. Uh, any hidden gems that just the, you know, our audience that's watching or people that we'll look back at this event and say, Hey, you know, here's some cool little things there. I mean, they hit the Twitters, I'm sure they'll see the therapy dogs and whatnot, but you know, for the people geeking out, some of those hidden gems that you'd want to share. Um, some of the hidden gems or I'll, I'll throw up to, um, watch what these end-user companies are doing and watch what, like the advanced companies like Walmart and target and capital one are doing. >>I just think there's a lot of lessons to be learned and think about this. They have a crazy amount of money. They're actually investing time in this. It might be a good idea. And other hidden gyms are, are companies that are embracing the, the extension model of Kubernetes through custom resource definitions and building things. So the other day I had the tests on, on the stage, and they're not the only example of this, but running my sequel and Coobernetti's and it pretty much works all well, let's see what we can run with this. So I think that there's going to be a lot more companies that are going to invest in this space and, and, and actually deliver on these types of products. And, and I think that's a very interesting space. Yeah. We, we spoke to Bloomberg just before and uh, we talked to the tests, we spoke to Subaru from the test yesterday. >>Uh, seeing how people are using Kubernetes to build these systems, which can then be built upon themselves. Right. I think that's, that's probably for me, one of the more interesting things is that we end up with a platform and then we build more platforms on top of it. But we, we're creating these higher levels of abstraction, which actually gets us closer to just being able to do the work that we want to do as developers. I don't need to think about how all of the internals work, which again to your keynote today is like, I don't want to write machine code and I just want to solve this sort of business problem. If we can embed that into the, into this ecosystem, then it just makes everyone's lives much, much easier. So you basically, that is my secret. I'm really, I know people hate it for attractions and they say they will, but no one hates an abstraction. >>You don't actually turn the crank in your motor to make the car run. You press the accelerator and it goes. Yeah. Um, so we need to figure out the correct attractions and we do that through iteration and failure, but I'm liking that people are pushing the boundaries and uh, like Joe beta and Kelsey Hightower said is that Kubernetes is a platform of platforms. It is basically an API for writing API APIs. Let's take advantage of that and write API APIs. All right. Well, Brian, thank you. Thank Vicky. Uh, please, uh, you know, share, congratulations to the team for everything done here. And while you might be stepping down as, or we do hope you'll come and join us back on the cube at a future event. No, I enjoyed talking to you all, so thank you. Alright, thanks so much Brian for Justin Warren we'll be back with more of our water wall coverage. CubeCon cloud native con here in San Diego. Thanks for watching the queue.

>> live from San Francisco, celebrating 10 years of high tech coverage. It's the Cube covering Veum, World 2019 brought to you by the M Wear and its ecosystem partners. >> Hey, welcome back, everyone. Live Cube coverage of the emerald 2019 were here in San Francisco, California Mosconi North Lobby. Two sets Our 10th year covering the emerald in our 20th year of Of of our seasons of covering Me to be enterprised Tech. I'm Jeffrey Day Volonte student Justin Warren breaking down day to Cube insights segment. Dave's Do You Do You're on Set Valley set this the meadow set because it's got the steamboat chirping birds behind us. Justin, you've been doing some interviews out on the floor as well. Checking the story's out. All the news is out. Day one was all the big corporate stuff. Today was the product technology news stew. I'll go to you first. What's the assessment on your take on the M, where obviously they're reinventing themselves? Jerry Chen, who we interviewed, said this is Act three of'em where they keep on adding more and more prostitute their core, your thoughts on what's going on. >> So the biggest whore I've seen is the discussion of Tom Zoo, which really talking those cloud native applications. And if you break down VM wear, it's like many companies that said, There's the, you know, core product of the company. It is vey sphere. It is the legacy for what we have and it's not going anywhere, and it's changing. But, you know, then there's the modernization project Pacific howto a bridge to the multi cloud world. How do I bridge Kubernetes is going to come into the sphere and do that? But then there's the application world into the thing I've been. You know, the existential threat to VM, where I've been talking about forever is if we sas if I and cloud If I and all the APS go away, the data centers disappear in Vienna, where dominant, the data center is left out in the cold. So, you know, Pivotal was driving down that that path. They've done a lot of acquisitions, so love directionally where towns who's going time will tell whether they can play in that market. This is not a developer conference. We go to plenty of developer events, so, you know, that's you know, some of the places. I see you know, and and still, you know, >> narrator conference. You're right. Exactly Right. And just I want to get your thoughts, too, because you've been blocking heavily on this topic as well. Dev Ops in general, commenting on the Cube. You know, the reality and the reality, Uh, and the reality of situation from the the announcement. That's a vapor. They're doing some demos. They're really product directions. So product directions is always with VM. Where does it? It's not something that their shameful love, that's what they do. That's what they put out. It's not bakery >> company. It's a statement, A statement of >> direction. We were talking hybrid cloud in 2012 when I asked Pet guess it was a halfway house. He blew a gasket. And now, five years later, the gestation period for hybrid was that. But the end was happy to have the data center back in the back. In the play here, your thoughts on >> Yeah. So this conference is is, I think, a refreshing return to form. So, Vienna, where is as you say, this is an operators conference in Vienna. Where is for operators? It's not Four Dev's. There was a period there where cloud was scary And it was all this cloud native stuff in Vienna where tried to appeal to this new market, I guess tried to dress up and as something that it really wasn't and it didn't pull it off and we didn't It didn't feel right. And now Veum Way has decided that Well, no, actually, this is what they and where is about. And no one could be more Veum where than VM wear. So it's returning to being its best self. And I think you >> can software. They know software >> they know. So flick. So the addition of putting predict Enzo in and having communities in there, and it's to operate the software. So it's it's going to be in there an actual run on it, and they wanna have kubernetes baked into the sphere. So that now, yeah, we'll have new a new absent. Yeah, there might be SAS eps for the people who are consuming them, but they're gonna run somewhere. And now we could run them on van. Wait. Whether it's on Silent at the edge could be in the cloud your Veum wear on eight of us. >> David David so I want to get your thoughts just don't want to jump into because, you know, I love pivotal what they've done. I've always felt as a standalone company they probably couldn't compete with Amazon to scale what's going on in the other things. But bring it back in the fold in VM, where you mentioned this a couple of our interviews yesterday, Dave, and still you illuminate to to the fact of the cloud native world coming together. It's better inside VM wear because they can package pivotal and not have to bet the ranch on the outcome in the marketplace where this highly competitive statements out there so you get the business value of Pivotal. The upside now can be managed. Do your thoughts first, then go to date >> about Pivotal. Yeah, as >> an integrated, integrated is better for the industry than trying to bet the ranch on a pier play >> right? So, John, yesterday we had a little discussion about hybrid and multi cloud and still early about there, but the conversation of past five years ago was very different from the discussion. Today, Docker had a ripple effect with Containers and Veum. Where is addressing that and it made sense for Pivotal Cut to come home, if you will. They still have the Pivotal Labs group that can work with customers going through that transformation and a number of other pieces toe put together. But you ve m where is doing a good enough job to give customers the comfort that we can move you forward to the cloud. You don't have to abandon us and especially all those people that do VM Where is they don't have to be frozen where they are >> a business value. >> Well, I think you've got to start with the transaction and provide a historical context. So this goes back to what I used to call the misfit toys. The Federation. David Golden's taking bits and pieces of of of Dragon Pearl of assets in side of E, M. C and V M wear and then creating Pivotal out of whole cloth. They need an I P O. Michael Dell maintained 70% ownership of the company and 96% voting shares floated. The stock stock didn't do well, bought it back on 50 cents on the dollar. A so what the AIPO price was and then took a of Got a Brit, brought back a $4 billion asset inside of the M wear and paid $900 million for it. So it's just the brilliant financial transaction now, having said all that, what is the business value of this? You know, when I come to these shows, I'd liketo compare what they say in the messaging and the keynotes to what practitioners are saying in the practitioners last night were saying a couple of things. First of all, they're concerned about all the salmon. A like one. Practitioners said to me, Look, if it weren't for all these acquisitions that they announced last minute, what would we be hearing about here? It would have been NSX and V san again, so there's sort of a little concerns there. Some of the practitioners I talked to were really concerned about integration. They've done a good job with Nasasira, but some of the other acquisitions that they may have taken longer to integrate and customers are concerned, and we've seen this movie before. We saw the DMC. We certainly saw the tell. We're seeing it again now, at the end where Veum where? Well, they're very good at integrating companies. Sometimes that catches up to you. The last thing I'll say is we've been pushing You just mentioned it, Justin. On Dev's not a deaf show. Pivotal gives VM where the opportunity to whether it's a different show are an event within the event to actually attract the depths. But I would say in the multi cloud world, VM wears sitting in a good position. With the exception of developers pivotal, I think it's designed to solve that problem. Just tell >> your thoughts. >> Do you think that Veum, where is, is at risk of becoming a portfolio company just like a M A. M. C. Watts? Because it certainly looks at the moment to me like we look at all the different names for things, and I just look at the brand architecture of stuff. There are too many brands. There are too many product names, it's too confusing, and there's gonna have to be a culottes some point just to make it understandable for customers. Otherwise, we're just gonna end up with this endless sprawl, and we saw what the damage that did it. At present, I am saying >> it's a great point and Joseph Joe to cheese used to say that overlap is better than gaps, and I and I agree with him to appoint, you know better until it's not. And then Michael Dell came in and Bar came and said, Look, if we're gonna compete with Amazon's cost structure, we have to clean this mess up and that's what they've been doing it a lot of hard work on that. And so, yeah, they do risk that. I think if they don't do that integration, it's hard to do that. Integration, as you know, it takes time. Um, and so I have Right now. All looks good, right? Right down the middle. As you say, John, are >> multi cloud. Big topic gestation period is going to take five years to seven years. When the reality multi cloud a debate on Twitter last night, someone saying, I'm doing multi cloud today. I mean, we had Gelsinger's layout, the definition of multi cloud. >> Well, he laid out his definition definition. Everyone likes to define its. It's funny how, and we mentioned this is a stew and I earlier on the other set, cloud were still arguing about what cloud means exit always at multi cloud, which kind of multi cloud is a hybrid bowl over. And then you compare that to EJ computing, which computing was always going on. And then someone just came along and gave it a name and everyone just went, huh? OK, and go on with their lives. And so why is cloud so different and difficult for people to agree on what the thing is? >> There's a lot of money being made and lost, That's why >> right day the thing I've said is for multi cloud to be a real thing, it needs to be more valuable to a customer than the sum of its pieces on. And, you know, we know we're gonna be an Amazon reinvent later this year we will be talking, you know? Well, they will not be talking multi cloud. We might be talking about it, but >> they'll be hinting to hybrid cloud may or may not say >> that, you know, hybrid is okay in their world with outpost and everything they're doing in there partnering with VM wear. But you know, the point I've been looking at here is you know, management of multi vendor was atrocious. And, you know, why do we think we're going to any better. David, who hired me nine years ago. It was like I could spend my entire career saying, Management stinks and security needs to be, >> you know, So I want to share lawyers definition. They published in Wicked Bon on Multiply Multi Cloud Hybrid Cloudy, Putting together True Hybrid Cloud Multiply Any application application service can run on any node of the hybrid cloud without rewriting, re compiling or retesting. True hybrid cloud architectures have a consistent set of hardware. Software service is a P I is with integrated network security data and control planes that are native to and display the characteristics of public cloud infrastructure is a service. These attributes could be identically resident on other hybrid nodes independent of location, for example, including on public clouds on Prem or at the edge. That ain't happening. It's just not unless you have considered outposts cloud a customer azure stack. Okay, and you're gonna have collections of those. So that vision that he laid out, I just I think it's gonna >> be David. It's interesting because, you know, David and I have some good debates on this. I said, Tell me a company that has been better at than VM wear about taking a stack and letting it live on multiple hardware's. You know, I've got some of those cars are at a big piece last weekend talking about, you know, when we had to check the bios of everything and when blade Service rolled out getting Veum whereto work 15 years ago was really tough. Getting Veum were to work today, but the >> problem is you're gonna have outposts. You're gonna have project dimensions installed. You're gonna have azure stacks installed. You're gonna have roll your own out there. And so yeah, VM where is gonna work on all >> those? And it's not gonna be a static situation because, you know, when I talk to customers and if they're using V M where cloud on AWS, it's not a lift and shift and leave it there, Gonna modernize their things that could start using service is from the public cloud and they might migrate some of these off of the VM where environment, which I think, is the thing that I am talking to customers and hearing about that It's, you know, none of these situations are Oh, I just put it there and it's gonna live there for years. It's constantly moving and changing, and that is a major threat to VM wears multi clouds, >> Traffic pushes. Is it technically feasible without just insanely high degrees of homogeneity? That's that's the question. >> I I don't think it is and or not. I don't think it's a reasonable thing to expect anyway, because any enterprise you have any M and a activity, and all of a sudden you've got more than one that's always been true, and it will always be true. So if someone else makes a different choice and you buy them, then we'll have both. >> So maybe that's not a fair definition, but that's kind of what what? One could infer that. I think the industry is implying that that is hybrid multi club because that's the nirvana that everybody wants. >> Yeah, the only situation I can see where that could maybe come true would be in something like communities where you're running things on as an abstraction on top off everything else, and that that is a common abstraction that everyone agrees on and builds upon. But we're already seeing how that works out in real life. If >> I'm >> using and Google Antos. I can't easily move it to P. K s or open shift. There's English Kubernetes, as Joe Beta says, is not a magic layer, and everybody builds. On top of >> it, is it? Turns out it's actually not that easy. >> Well, and plus people are taken open source code, and then they're forking it and it building their own proprietary systems and saying, Hey, here's our greatest thing. >> Well, the to the to the credit of CNC, if Kubernetes. Does have a kind of standardized, agreed to get away away from that particular issue. So that's where it stands a better chance and say unfortunately, open stack. So because we saw a bit of that change of way, want to go this way? And we want to go that way. So there's a lot of seeing and zagging, at least with communities. You have a kind of common framework. But even just the implementation of that writing it, >> I love Cooper. I think I've been a big fan of committed from Day one. I think it's a great industry initiative. Having it the way it's rolling out is looking very good. I like it a lot. The comments that we heard on the Cube of Support. Some of my things that I'm looking at is for C N C s Q. Khan Come coop con Coming up is what happened with Kay, native and SDO because that's what I get to see the battleground for above Goober Netease. You see, that's what differentiates again. That's where that the vendors are gonna start to differentiate who they are. So I think carbonates. It could be a great thing. And I think what I learned here was virtualization underneath Kubernetes. It doesn't matter if you want to run a lot. Of'em Furat scale No big deal run Cooper's on top. You want to run in that bare metal? God bless you, >> Go for it. I think this use cases for both. >> That's why I particularly like Tenzer is because for those customers who wanna have a bit of this, cupidity is I don't want to run it myself. It's too hard. But if I trust Vienna where to be able to run that in to upgrade it and give me all of the goodness about operating it in the same way that I do the end where again we're in and I'll show. So now I can have stuff I already know in love, and I can answer incriminating on top of it. >> All right, But who's gonna mess up Multi clouds do. Who's the vendor? I'm not >> even saying it s so you can't mess up something that >> who's gonna think vision, this vision of multi cloud that the entire industry is putting forth who's gonna throw a monkey? The rich? Which vendor? Well, screw it. So >> you know, licensing usually can cause issues. You know, our friend Corey Crane with a nice article about Microsoft's licensing changes there. You know, there are >> lots of Amazon's plays. Oh, yeah. Okay. Amazon is gonna make it. >> A multi clock is not in the mob, >> but yet how could you do multi cloud without Amazon? >> They play with >> control. My the chessboard on my line has been Amazon is in every multi cloud because if you've got multiple clouds, there's a much greater than likely chance >> I haven't been. You know, my feeling is in looking at the history of how multi vendor of all from the I T industry from proprietary network operating systems, many computers toe open systems, D c P I P Web, etcetera. What's going on now is very interesting, and I think the sea so ce of the canary in the coal mine, not Cee Io's because they like multi vendor. They want multiple clouds. They're comfortable that they got staff for that si sos have pressure, security. They're the canary in the coal mine and all the seasons lights, while two are all saying multi clouds b s because they're building stacks internally and they want to create their own technology for security reasons and then build a P eyes and make a P. I's the supplier relationship and saying, Hey, supplier, if you want to work with me, me support my stack I think that is an interesting indication. What that means is that the entire multi cloud thing means we're pick one clown build on, have a backup. We'll deal with multiple clouds if there's workloads in there but primary one cloud, we'll be there. And I think that's gonna be the model. Yes, still be multiple clouds and you got azure and get office 3 65 That's technically multi cloud, >> but I want to make a point. And when pats on we joke about The cul de sac is hybrid cloud a cul de sac, and you've been very respectful and basically saying Yap had okay, But But But you were right, Really. What's hybrid would show me a hybrid cloud. It's taken all this time to gestate you where you see Federated Applications. It's happening. You have on prim workloads, and you have a company that has public cloud workloads. But they're not. Hybrid is >> the region. Some we'll talk about it, even multi. It is an application per cloud or a couple of clouds that you do it, but it's right. Did he follow the sun thing? That we might get there 15 years ago? Is >> no. You're gonna have to insist that this >> data moving around, consistent >> security, governance and all the organizational edicts across all those platforms >> the one place, like all week for that eventually and this is a long way off would be if you go with Serverless where it's all functions and now it's about service composition and I don't care where it lives. I'm just consuming a service because I have some data that I want to go on process and Google happens to have the best machine learning that I need to do it on that data. Also use that service. And then when I actually want to run the workload and host it somewhere else, I drop it into a CD in with an application that happens to run in AWS. >> Guys wrapping up day to buy It's just gonna ask, What is that animal? It must be an influence because hasn't said a word. >> Thistles. The famous blue cow She travels everywhere with me, >> has an INSTAGRAM account. >> She used to have an instagram. She now she doesn't. She just uses my Twitter account just in time to time. >> I learned a lot about you right now. Thanks for sharing. Great to have you. Great as always, Great commentary. Thanks for coming with Bay three tomorrow. Tomorrow. I want to dig into what's in this for Del Technologies. What's the play there when I unpacked, that is tomorrow on day three million. If there's no multi cloud and there's a big tam out there, what's in it for Michael Dell and BM where it's Crown Jewel as the main ingredient guys, thanks for coming stupid in Manchester words, David Want them? John, Thanks for watching day, too. Inside coverage here are wrap up. Thanks for watching

>> Live from Barcelona, Spain, it's theCUBE. Covering KubeCon CloudNativeCon, Europe, 2019. Brought to you by Red Hat, the CloudNative Computing Foundation and ecosystem partners. >> Welcome back, we're at the end of two days, wall-to-wall coverage here at KubeCon CloudNativeCon here in Barcelona, Spain. I'm Stu Miniman, my co-host for two days has been Corey Quinn. Corey, we've gone two days, it's five years of Kubernetes, and everybody's been wondering when are you going to sing happy birthday to Fippy and the Kubernetes team? >> Generally, no one wants to hear me sing more than once, because first, I don't have a great singing voice, but more importantly, I insist on calling it Corey-oki, and it just doesn't resonate with people. The puns don't land as well as you'd hope they would. >> Maybe not singing, but you are a master of limericks, I'm told. >> So they tell me, most are unprintable, but that's a separate argument for another time. >> Alright, so, Corey this is your first time at KubeCon. >> It is. >> In CloudNativeCon, we've done some analysis segments, I thought we've had some phenomenal guests, some great end-users, some thought leaders, >> We had some great times. >> You need to pick your favorite right now. >> Oh, everyone's going to pick their own favorite on this one, but I've got to say it was, it would have to be, hands down, Abby Fuller, from AWS. Not that I didn't enjoy all of our guests -- >> Is it because you have AWS on your Lapel pin, and that secretly you do work for Amazon? >> Hardly, just the opposite, in fact. It's that, given that my newsletter makes fun of AWS on a near constant basis, whenever someone says Oh, there's going to be a public thing with Corey and someone from AWS, half the people there are like, Oh, this is going to be good, and the other half turn ghost white and Oh, no, no, this is going to go awfully. And, I'll be honest, it's been a day now, I still don't know which it was, but we had fun. >> Yeah, so, Abby was phenomenal, loved having her on the program, I'm a sucker for the real transformational stories, I tell you Jeff Brewer from Intuit, there's been many times I do a show and I do like, the first interview, and I'm like, I can go home. Here we hear a company that we know, both of us have used this technology, and really walks us through how that transformation happens, some of the organizational things. They've brought some software in and they're contributing to it, so just many aspects of what I look at in a company that's modernizing and going through those pieces. And those kinds of stories always get me excited. >> That story was incredible, and in fact it's almost starting to turn into a truth and labeling issue, for lack of a better term, because this is the Cloudnative Foundation, the software is designed for things that were more or less born in the cloud, and now we're hearing this entire series of stories on transitioning in. And it almost feels like that's not native anymore, that's effectively something that is migrating in. And that's fantastic, it's a sign of maturity, it's great to see. And it's strange to think of that, that in the terms of the software itself is absolutely Cloudnative, it's not at all clear that the companies that are working with this are themselves. And that's okay, that's not a terrible thing. There was some snark from the keynote today about, here's a way to run web logic in Kubernetes, and half the audience was looking at this with a, Eeee, why would I ever want to do that? Because you're running web logic and you need to continue to run web logic, and you can either sit there and make fun of people, you can help them get to a different place than they are now that helps their business become more agile and improves velocity, but I don't think you can effectively do both. >> Yeah, Corey, anything that's over than 5 years old why would you ever want to do that? Because you must always do things the brand new way. Oh wait, let's consider this for a second, lift and shift is something that I cringe a little bit when I hear it because there's too many times that I would hear a customer say I did this, and I hadn't fully planned out how I was doing it, and then I clawed it back because it was neither cheap nor easy, I swiped that credit card and it wasn't what I expected. >> Yeah, I went ahead and decided to run on a cloud provider now my infrastructure runs on someone else's infrastructure, and then a few months go by, and the transition doesn't happen right, I was wrong, it's not running on someone else's infrastructure, it's running on money. What do I do? And that became something that was interesting for a lot of companies, and painful as well. You can do that, but you need to plan the second shift phase to take longer than you think it will, you will not recoup savings in the time frame you probably expect to, but that's okay because it's usually not about that. It's a capability story. >> I had hoped that we learned as an industry. You might remember the old phrase, my mess for less? By outsourcing, and then we'll, Oh wait, I put it in an environment, they don't really understand my business, I can't make changes in the way I want, I need to insource now my knowledge to be able to work close with the business, and therefore no matter where I put my valuable code, my valuable information and I run stuff, I'm responsible for it and even if I move it there as a first step, I need to make sure how do I actually optimize it for that environment from a cost savings, there's lots of things that I can to change those kind of things. >> The one cautionary tale I'm picking up from a lot of these stories has been that you need to make sure the people you're talking to, and the trusted advisors that you have are aligned with your incentives, not their own. No matter where you go, there's an entire sea of companies that are thrilled and lined up to sell you something. And that's not inherently a bad thing, but you need to understand that whenever you're having those conversations, there's a potential conflict of interest. Not necessarily an actual one, but pay attention. You can partner with someone, but at some point your interests do diverge. >> Okay, Corey, what other key learnings or sound bites did you get from some of our speakers this week? >> There were an awful lot of them. I think that's the first time I've ever seen, for example, a project having pieces removed from it, Tiller, in this case, and a bunch of people clapped and cheered. They've been ripped out of Helm, it's oh awesome, normally the only time you see something get ripped out and people cheer is when they finally fire that person you work with. Usually, that person is me, then everyone claps and cheers, which, frankly, if you've met me, that makes sense. For software, it's less common. But we saw that, we saw two open-source projects merging. >> Yeah. >> We had, it was-- >> Open telemetry is the new piece. >> With open senses and open tracing combining, you don't often see that done in anything approaching a responsible way, but we've seen it now. And there's been a lot of people a little miffed that there weren't a whole bunch of new features and services and what not launched today. That's a sign of maturity. It means that there's a stability story that is now being told. And I think that that's something that's very easy to overlook if you're interested in a pure development perspective. >> Just to give a little bit of a cautionary piece there, we had Mark Shuttleworth on the program, he said Look, there are certain emperors walking around the show floor that have no clothes on. Had Tim talking, Joe Beta, and Gabe Monroy on, some of the earliest people working on Kubernetes and they said Look, five years in, we've reached a certain level of maturity, but Tim Hoggin was like, we have so much to do, our sigs are overrunning with what I need to do now, so don't think we can declare success, cut the cake, eat the donuts, grab the t-shirt, and say great let's go on to the next great thing because there is so much more yet to do. >> There's absolutely a consulting opportunity for someone to set up shop and call it imperial tailoring. Where they're going around and helping these people realize that yes, you've come an incredibly long way, but there is so much more work to be done, there is such a bright future. Now I would not call myself a screaming advocate for virtually any technology, I hope. I think that Kubernetes absolutely has it's place. I don't think it's a Penesea, and I don't think that it is going to necessarily be the right fit for every work load. I think that most people, once you get them calmed down, and the adrenaline has worn off, would largely agree with that sentiment. But that nuance often gets lost in a world of tweets, it's a nuanced discussion that doesn't lend itself well to rapid fire, quick sound bites. >> Corey, another thing I know that is near and dear to your heart they brought in diversity scholarships. >> Yes. >> So 56 people got their pass and travel paid for to come here. There's really good, People in the community are very welcoming, yet in the same breath, when they talked about the numbers, and Cheryl was up on stage saying only three percent of the people contributing and making changes were women. And so, therefore, we still have work to do to make sure that, you've mentioned a couple of times on the program. >> Absolutely, and it is incredibly important, but one of the things that gives me some of the most hope for that is how many companies or organizations would run numbers like that and realize that three percent of their contributors are women, and then mention it during a keynote. That's almost unheard of for an awful lot of companies, instead they wind up going and holding that back. One company we don't need to name, wound up trying to keep that from coming out in a court case as a trade secret, of all things. And that's generally, depressingly, what you would often expect. The fact that they called it out, and the fact that they are having a diversity scholarship program, they are looking at actively at ways to solve this problem is I think the right answer. I certainly don't know what the fix is going to be for any of this, but something has to happen, and the fact that they are not sitting around waiting for the problem to fix itself, they're not casting blame around a bunch of different directions is inspirational. I'm probably not the best person to talk on this, but the issue is, you're right, it is very important to me and it is something that absolutely needs to be addressed. I'm very encouraged by the conversations we had with Cheryl Hung and several other people these last couple of days, and I'm very eager to see where it goes next. >> Okay, Corey, what about any things you've been hearing in the back channel, hallway conversations, any concerns out there? The one from my standpoint where I say, well, security is something that for most of my career was top of mine, and bottom of budget, and from day one, when you talk about containers and everything, security is there. There are a number of companies in this space that are starting to target it, but there's not a lot of VC money coming into this space, and there are concerns about how much real focus there will be to make sure security in this ecosystem is there. Every single platform that this is going to live in, whether you talk the public clouds, talk about companies like Red Hat, and everybody else here, security is a big piece of their message and their focus, but from a CNCF if there was one area that I didn't hear enough about at this show, I thought it might be storage, but feels like we are making progress there, so security's the one I come out with and say I want to know more, I want to see more. >> One thing that I thought was interesting is we spoke to Reduxio earlier, and they were talking about one of their advantages was that they are quote enterprise grade, and normally to me that means we have slides with war and peace written on every one. And instead what they talked about was they have not just security built into this, but they have audit ability, they have an entire, they have data lifecycle policies, they have a level of maturity that is necessary if we're going to start winning some of these serious enterprise and regulated workloads. So, there are companies active in this space. But I agree with you, I think that it is not been a primary area of focus. But if you look at how quickly this entire, I will call it a Kubernetes revolution, because anything else takes on religious overtones, it's been such a fast Twitch type of environment that security does get left behind, because it's never a concern or a priority until it's too late. And then it becomes a giant horses left, barn door's been closed story, and I hope we don't have to learn that. >> So, MultiCloud, Corey, have you changed your mind? >> I don't think so, I still maintain that MultiCloud within the absence of a business reason is not a best practice. I think that if you need to open that door for business reasons then Kubernetes is not a terrible way to go about achieving it. But I do question whether it's something everyone needs to put into their system design principles on day one. >> Okay, must companies be born CloudNative, or can they mature into a CloudNative, or we should be talking a different term maybe? >> I don't know if it's a terminology issue, we've certainly seen companies that were born in on-prem environments where the classic example of this is Capital One. They are absolutely going all in on public cloud, they have been very public about how they're doing it. Transformation is possible, it runs on money and it takes a lot more time and effort than anyone thinks it's going to, but as long as you have the right incentives and the right reason to do things it absolutely becomes possible. That said, it is potentially easier, if you're born in the cloud, to a point. If you get ossified into existing patterns and don't pay attention to what's happening, you look at these companies that are 20 years old, and oh they're so backwards they'll never catch up. If you live that long, that will be you someday. So it's very important to not stop paying attention to what the larger ecosystem is doing, because you don't want to be the only person responsible for levels of your stack that you don't want to have to be responsible for. >> Alright, want to give you the final word. Corey, any final things, any final questions for me? >> Fundamentally I think that this has been an incredible event. Where we've had great conversations with people who are focused on an awful lot of different things. There are still a bunch of open questions. I still, for example, think that Serverless is being viewed entirely too much through a lens of functions as a service, but I'm curious as far as what you took away from this. What did you learn this trip that you didn't expect to learn? >> So, it's interesting when we talk about the changing world of OpenSource. There's been some concern lately that what's happening in the public cloud, well, maybe OpenSource will be imploding. Well, it really doesn't feel that way to me when you talk at this show, we've actually used the line a couple of times, Kubernetes is people. It is not the vendors jested, >> Internet of flesh. >> There are people here. We've all seen people that we know that have passions for what they are doing, and that goes above and beyond where they live. And in this community it is project first, and the company you work for is second or third consideration in there. So, there's this groundswell of activity, we're big believers of the world can be changed if, I don't need everybody's full time commitment, if you could just take two percent of the US's watching of TV in a single year, you could build Wikipedia. Clay Sharky, one of my greats that I love from those environments, we believe that the network and communities really can make huge efforts and it's great to see tech for good and for progress and many of the outcomes of that we see here is refreshingly uplifting to kind of pull us out of some of the day-to-day things that we think about sometimes. >> Absolutely, I think that you're right, it has to come from people, it has to come from community, and so far I'm seeing a lot of encouraging signs. One thing that I do find slightly troubling that may or may not resolve itself is that we're still seeing CloudNative defined in terms of what it's not. That said, this is theCUBE, I am not Stu Miniman. >> Well, I am Stu Miniman, you are Corey Quinn. Corey, how's it been two days on theCUBE wall-to-wall through all these things, ready for a nap or fly home? >> I'm ready to call it a week, absolutely. I'm somewhat surprised that at no point have you hit me. And one of these days I am sure we will cross that border. >> Well, definitely, I try not to have any video or photo evidence of that, but thank you Corey, so much. We do have to make a big shout out, first and foremost to the CloudNative Computing Foundation without their partnership, we would not be able to come here. And we do have sponsorship if you look on the lower thirds of the videos you will see our headline sponsor for this show has been Red Hat. Obviously strong commitment in this community, and will be with us here and also in San Diego for KubeCon. Additional shout out to Cisco, Canonical, and Reduxio for their sponsorship here. And all the people that put on this show here, it's a big community, our team. So I want to make a big shout out to my boys here, coming in I've got Pat, Seth, flying in from the West Coast as well as the Tony Day crew Tony, Steve, and John. Thank you guys, beautiful set here, love the gimble with the logo. Branding here, lot's of spectacle, and we always say check out thecube.com to see all the replays as well, see where we will be, reach out with any questions, and thank you as always, for watching theCUBE. (upbeat jingle)

>> Live from Barcelona, Spain, it's the Cube, covering KubeCon CloudNativeCon Europe 2019. Brought to you by Red Hat, the Cloud Native Computing Foundation, and Ecosystem Partners. >> Welcome back, this is theCube getting towards the end of two days live wall-to-wall coverage here at KubeCon, CloudNativeCon 2019 in Barcelona. I'm Stu Miniman, my co-host for this week has been Corey Quinn and happy to have on one of our hosts for this week from the Cloud Native Computing Foundation, Dee Kumar, the Vice President of Marketing, also helps with developer relations. Dee, welcome back to the program. >> Thanks for having me. >> And thank you for having us. We've been having a great time this week, a lot of buzz, a lot of people and obviously always a lot of enthusiasm at the show here. Thanks so much. Alright, so your team has been super busy. I've talked with a lot of them leading up to the show. >> That's right. >> Anybody that knows any show of this kind of magnitude know we're usually pretty exhausted before we get on planes and change all the time zones. So, you know, thank you for holding strong. Give us a little bit about, you know, when we talk marketing, you have a big annual report that came out recently from 2018. Give us some of the highlights of some of the things you've been seeing. >> Yeah, sure. Like you mentioned, you're seeing all the excitement and buzz here so this is our largest open-source developer conference, when compared to the last year we did in Copenhagen. So we have close to 8,000 attendees so we're really excited about that. And you're absolutely right, with that comes, we're so exhausted, but we really appreciate. I think the reason the conference has been so successful is primarily just because of the community engagement, which I highlight in the annual report. So it's a combination of our community, which is the developers, the contributors, also our end users, and the third significant portion of our ecosystem is our members. So we recently just announced that CNCF has crossed over 400 members, our end user community is growing, I think Sheryl mentioned this morning in the keynote, we have about 81 end users and this is phenomenal because end of the day, end users are companies who are not commercializing Cloud Native, but essentially they're using these products or technologies internally, so they are essentially the guinea pig of Cloud Native technologies and it's really important to learn from them. >> Well Dee, and actually it's interesting, you know, celebrating the five years of Kubernetes here, I happened to talk to a couple of the OG's of the community, Joe Beta, Tim Hawkin and Gabe Monroy. And I made a comment to Joe, and I'm like, "Well Google started it, but they brought in the Ecosync and pulled in a lot of other vendors too, it's people. And Gabe said, he's like "yeah, I started Deis and I was one of the people >> Absolutely. >> that joined in." So, we said this community is, it's people more than it's just the collection of the logos on the slides. >> Absolutely, I completely agree. And the other thing I also want to point out is a neutral home, like CNCF, it definitely increases contributions. And the reason I say that is, having a neutral home helps the community in terms of engaging and what is really interesting again, going back to the annual report is Google had a leadership role and most of the contributors were from Google, and now with having a neutral home, I think Google has done a phenomenal job to make sure that the contributors are not just limited to Google. And we're seeing all the other companies participating. We're also seeing a new little graph of independent contributors, who are essentially not associated with any companies and they've been again, very active with their comments or their engagement with overall, in terms of, not just limiting to Kubernetes, but all the other CNCF projects. >> So, this is sort of a situation of being a victim of your own success to some extent, but I've mentioned a couple of times today with various other guests, that this could almost be called a conference about Kubernetes and friends, where it feels like that single project casts an awfully long shadow, when you talk to someone who's vaguely familiar with the CNCF, it's "Oh you mean the Kubernetes people?" "Cool, we're on the same page." How do you, I guess from a marketing perspective begin to move out from under that shadow and become something that is more than a single project foundation? >> Yeah, that's a great question, and the way we are doing that is, I think, Kubernetes has become an economic powerhouse essentially, and what it has done is, it's allowed for other start-ups and other companies to come in and start creating new projects and technologies built around Kubernetes, so essentially, now, you're no longer talking about one single project. It's no longer limited to containers or orchestration, or just micro-services, which was the conversation 3 years ago at KubeCon, and today, what you will see is, it's about talking about the ecosystem. So, the way, from a marketing perspective, and it's actually the reality as well, is Kubernetes has now led to other growing projects, it's actually helped other developers come onboard, so now we are seeing a lot more co-ord, a lot more contributions, and now, CNCF has actually become a home to 35+ projects. So when it was founded, we had about 4 projects, and now it's just grown significantly and I think Kubernetes was the anchor tannin, but now we're just talking about the ecosystem as a whole. >> Dee, I'm wondering if it might be too early for this, but do you have a way of measuring success if I'm someone that has rolled out Kubernetes and some of the associated projects? When I talked to the early Kubernetes people, it's like, Kubernetes itself is just an enabler, and it's what we can do with it and all the pieces that go with it, so I don't know that there's spectrums of how are we doing on digital transformation, and it's a little early to say that there's a trillion dollars of benefit from this environm... but, do you have any measure today, or thoughts as to how we can measure the success of everything that comes out of the... >> Yeah, so I think there was Redmont, they published a report last year and it looks like they're in the process of updating, but it is just phenomenal to see, just based on their report, over 50% of fortune 100 companies have started to use Kubernetes in production, and then I would say, more than, I think, to be accurate, 71% of fortune 100 companies are using containers, so I think, right there is a big step forward. Also, if you look at it last year, Kubernetes was the first project to graduate, so one of the ways we also measure, in terms of the success of these projects, is the status that we have within CNCF, and that is completely community driven, so we have a project that's very early stage, it comes in as a sandbox, and then just based on the community growth, it moves onto the next stage, which is incubating, and then, it takes a big deal to graduate, and to actually go to graduation, so we often refer to those stages of the projects to Jeffery Moore, in terms of crossing the chasm. We've talked about that a lot. And again, to answer your question, in terms of how exactly you measure success is just not limited to Kubernetes. We had, this year, a few other projects graduates, we have 6 projects that have graduated within CNCF. >> How do you envision this unfolding in the next 5 years, where you continue to accept projects into the foundation? At some point, you wind up with what will only be described as a sarcastic number of logos on a slide for all of the included projects. How do you effectively get there without having the Cheesecake Factory menu problem of... the short answer is just 'yes', rather than being able to list them off coz no one can hold it all in their head anymore? >> Great question, we're still working on it. We do have a trail map that is a representation of 'where do I get started?', so it's definitely not prescriptive, but it kind of talks about the 10 steps, and it not only talks about it from a technology perspective, but it also talks about processes and people, so we do cover the DevOp, CICD cycle or pipeline. The other thing I would say is, again, we are trying to find other creative ways to move past the logos and landscape, and you're absolutely right, it's now becoming a challenge, but, you know, our members with 400+ members within CNCF. The other way to actually look at it is, back to my earlier point on ecosystems. So one of the areas that we are looking at is, 'okay, now, what next after orchestration?', which is all about Kubernetes is, now I think there's a lot of talks around security, so we're going to be looking at use cases, and also Cloud Native storage is becoming another big theme, so I would say we now have to start thinking more about solutions, solution, the terminology has always existed in the enterprise world for a long time, but it's really interesting to see that come alive on the Cloud Native site. So now we are talking about Kubernetes and then a bunch of other projects. And so now, it's like that whole journey from start to finish, what are the things that I need to be looking at and then, I think we are doing our best with CNCF, which is still a part of a playbook that we're looking to write in terms of how these projects work well together, what are some common use cases or challenges that these projects together can solve. >> So, Dee, we're here at the European show, you think back a few years ago it was a public cloud, there was very much adoption in North America, and starting to proliferate throughout the world. Alibaba is doing well in China and everything. CNCF now does 3 shows a year, you do North America, you do Europe and we've got the one coming up in China. We actually did a segment from our studio previewing the OpenStack Summit, and KubeCon show there, so maybe focus a little bit about Europe. Is there anything about this community and this environment that maybe might surprise people from your annual data? >> Yes, so if you look at... we have a tool called DevStart, it's open source, anyone can look at it, it's very simple to use, and based on that, we kind of monitor, what are the other countries that are active or, not just in terms of consuming, but who are actually contributing. So if you look at it, China is number 2, and therefore our strategy is to have a KubeCon in China. And then from a Euro perspective, I think the third leading country in terms of contributions would be Europe, and therefore, we have strategically figured out where do we want to host our KubeCon, and in terms of our overall strategy, we're pretty much anchoring to those 3 regions, which is North America, Europe as well as China. And, the other thing that we are also looking at is, we want to expand our growth in Europe as well, and now we have seen the excitement here at our KubeCon Barcelona, so we are looking to offer some new programs, or, I would say, new event types outside of KubeCon. Kind of you want to look at it as mini KubeCons, and so those would explore more in terms of different cities in Europe, different cities in other emerging markets as well. So that's still in the works. We're really excited to have, I would say 2 new event types that we're exploring, to really get the community to run and drive these events forward as well, outside of their participation in KubeCon because, oftentimes, I hear that a developer would love to be here, but due to other commitments, or, their not able to travel to Europe, so we really want to bring these events local to where they are, so that's essentially a plan for the next 5 years. >> It's fascinating hearing you describe this, because, everything you're saying aligns perfectly with what you'd expect from a typical company looking to wind up, building adoption, building footprints etc., Only, you're a foundation. Your fundamental goal at the end of it is user engagement, of people continuing to participate in the community, it doesn't turn into a 'and now, buy stuff', the only thing you have for sale here that I've noticed is a T-shirt, there's no... Okay, you also have other swag as well, not the important part of the story, I'm curious though, as far as, as you wind up putting all of this together, you have a corporate background yourself, was that a difficult transition to navigate, as far as, getting away from getting people to put money in towards something in the traditional sense, and more towards getting involved in a larger ecosystem and community. >> That was a big transition for me, just having worked on the classic B2B commercial software side, which is my background, and coming in here, I was just blown away with how people are volunteering their time and this is not where they're getting compensated for their time, it's purely based on passion, motivation and, when I've talked to some key community organizers or leaders who have done this for a while, one of the things that has had an impact on me is just the strong core values that the communities exhibit, and I think it's just based on that, the way they take a project and then they form a working group, and then there are special interest groups that get formed, and there is a whole process, actually, under the hood that takes a project from where Kubernetes was a few years ago, and where it is today, and I think it's just amazing to see that it's no longer corporate driven, but it's more how communities have come together, and it's also a great way to be here. Oftentimes... gone are the days where you try to set up a meeting, people look forward to being at KubeCon and this is where we actually get to meet face-to-face, so it's truly becoming a networking event as well, and to build these strong relationships. >> It goes even beyond just users, I mean, calling this a user conference would not... it would be doing it a bit of disservice. You have an expo hall full of companies that are more or less, in some cases, sworn enemies from one another, all coexisting peacefully, I have seen no fist-fights in the 2 days that we've been here, and it's fascinating watching a community effort get corporate decision makers and stakeholders involved in this, and it seems that everyone we've spoken to has been having a good time, everyone has been friendly, there's not that thousand yard stare where people are depressed that you see in so many other events, it's just something I've never experienced before. >> You know, that's a really amazing thing that I'm experiencing as well. And also, when we do these talks, we really make it a point to make sure that it's not a vendor pitch, and I'm not being the cop from CNCF policing everyone, and trying to tell them that, 'hey, you can't have a vendor pitch', but what I'm finding is, even vendors, just did a silverless talk with AWS, and he's a great speaker, and when he and I were working on the content, he in fact was, "you know, you're putting on that hat", and he's like, "I don't want to talk about AWS, I really want to make sure that we talk about the underlying technology, focusing on the projects, and then we can always build on top, the commercial aspect of it, and that's the job for the vendor. So, I think it's really great collaboration to see how even vendors put on the hat of saying, 'I'm not here to represent my products, or my thing', and of course they're here to source leads and stuff, but at the end of the day, the underlying common protocol that's already just established without having explicit guidelines saying, 'this is what you need to be following or doing', it's just like an implicit understanding. Everyone is here to promote the community, to work with the community, and again, I think I really want to emphasize on the point that people are very welcoming to this concept of a neutral home, and that really had helped with this implicit understanding of the communities knowing that it's not about a vendor pitch and you really want to think about a project or a technology and how to really use that project, and what are the use cases. >> It's very clear, that message has resonated well. >> Dee, thank you. We've covered a lot of ground, we want to give you the final word, anything else? We've covered the event, we've covered potential little things and the annual report. Any last words you have for us that you want people to take away? >> Not really, I think, like I said, it's the community that's doing the great work. CNCF has been the enabler to bring these communities together. We're also looking at creating a project journey it terms of how these projects come into CNCF, and how CNCF works with the communities, and how the project kind of goes through different stages. Yeah, so there are a lot of great things to come, and looking forward to it. >> Alright, well, Dee, thank you so much for all of the updates, and a big thank you, actually, to the whole CNCF team for all they've done to put this together. We really appreciate the partnership here. For Corey Quinn, I'm Stu Miniman. Back to wrap 2 days, live coverage, here at KubeCon, Cloud Native Con 2019, Thanks for watching the Cube. >> Thank you.