Florian Berberich, PRACE AISBL | SuperComputing 22
>>We're back at Supercomputing 22 in Dallas, winding down day four of this conference. I'm Paul Gillan, my co-host Dave Nicholson. We are talking, we've been talking super computing all week and you hear a lot about what's going on in the United States, what's going on in China, Japan. What we haven't talked a lot about is what's going on in Europe and did you know that two of the top five supercomputers in the world are actually from European countries? Well, our guest has a lot to do with that. Florian, bearish, I hope I pronounce that correctly. My German is, German is not. My strength is the operations director for price, ais, S B L. And let's start with that. What is price? >>So, hello and thank you for the invitation. I'm Flon and Price is a partnership for Advanced Computing in Europe. It's a non-profit association with the seat in Brussels in Belgium. And we have 24 members. These are representatives from different European countries dealing with high performance computing in at their place. And we, so far, we provided the resources for our European research communities. But this changed in the last year, this oral HPC joint undertaking who put a lot of funding in high performance computing and co-funded five PET scale and three preis scale systems. And two of the preis scale systems. You mentioned already, this is Lumi and Finland and Leonardo in Bologna in Italy were in the place for and three and four at the top 500 at least. >>So why is it important that Europe be in the top list of supercomputer makers? >>I think Europe needs to keep pace with the rest of the world. And simulation science is a key technology for the society. And we saw this very recently with a pandemic, with a covid. We were able to help the research communities to find very quickly vaccines and to understand how the virus spread around the world. And all this knowledge is important to serve the society. Or another example is climate change. Yeah. With these new systems, we will be able to predict more precise the changes in the future. So the more compute power you have, the better the smaller the grid and there is resolution you can choose and the lower the error will be for the future. So these are, I think with these systems, the big or challenges we face can be addressed. This is the climate change, energy, food supply, security. >>Who are your members? Do they come from businesses? Do they come from research, from government? All of the >>Above. Yeah. Our, our members are public organization, universities, research centers, compute sites as a data centers, but But public institutions. Yeah. And we provide this services for free via peer review process with excellence as the most important criteria to the research community for free. >>So 40 years ago when, when the idea of an eu, and maybe I'm getting the dates a little bit wrong, when it was just an idea and the idea of a common currency. Yes. Reducing friction between, between borders to create a trading zone. Yes. There was a lot of focus there. Fast forward to today, would you say that these efforts in supercomputing, would they be possible if there were not an EU super structure? >>No, I would say this would not be possible in this extent. I think when though, but though European initiatives are, are needed and the European Commission is supporting these initiatives very well. And before praise, for instance 2008, there were research centers and data centers operating high performance computing systems, but they were not talking to each other. So it was isolated praise created community of operation sites and it facilitated the exchange between them and also enabled to align investments and to, to get the most out of the available funding. And also at this time, and still today for one single country in Europe, it's very hard to provide all the different architectures needed for all the different kind of research communities and applications. If you want to, to offer always the latest technologies, though this is really hardly possible. So with this joint action and opening the resources for other research groups from other countries, you, we, we were able to, yeah, get access to the latest technology for different communities at any given time though. And >>So, so the fact that the two systems that you mentioned are physically located in Finland and in Italy, if you were to walk into one of those facilities and meet the people that are there, they're not just fins in Finland and Italians in Italy. Yeah. This is, this is very much a European effort. So this, this is true. So, so in this, in that sense, the geography is sort of abstracted. Yeah. And the issues of sovereignty that make might take place in in the private sector don't exist or are there, are there issues with, can any, what are the requirements for a researcher to have access to a system in Finland versus a system in Italy? If you've got a EU passport, Hmm. Are you good to go? >>I think you are good to go though. But EU passport, it's now it becomes complicated and political. It's, it's very much, if we talk about the recent systems, well first, let me start a praise. Praise was inclusive and there was no any constraints as even we had users from US, Australia, we wanted just to support excellence in science. And we did not look at the nationality of the organization, of the PI and and so on. There were quotas, but these quotas were very generously interpreted. So, and if so, now with our HPC joint undertaking, it's a question from what European funds, these systems were procured and if a country or being country are associated to this funding, the researchers also have access to these systems. And this addresses basically UK and and Switzerland, which are not in the European Union, but they were as created to the Horizon 2020 research framework. And though they could can access the systems now available, Lumi and Leono and the Petascale system as well. How this will develop in the future, I don't know. It depends to which research framework they will be associated or not. >>What are the outputs of your work at price? Are they reference designs? Is it actual semiconductor hardware? Is it the research? What do you produce? >>So the, the application we run or the simulation we run cover all different scientific domains. So it's, it's science, it's, but also we have industrial let projects with more application oriented targets. Aerodynamics for instance, for cars or planes or something like this. But also fundamental science like the physical elementary physics particles for instance or climate change, biology, drug design, protein costa, all these >>Things. Can businesses be involved in what you do? Can they purchase your, your research? Do they contribute to their, I'm sure, I'm sure there are many technology firms in Europe that would like to be involved. >>So this involving industry though our calls are open and is, if they want to do open r and d, they are invited to submit also proposals. They will be evaluated and if this is qualifying, they will get the access and they can do their jobs and simulations. It's a little bit more tricky if it's in production, if they use these resources for their business and do not publish the results. They are some, well, probably more sites who, who are able to deal with these requests. Some are more dominant than others, but this is on a smaller scale, definitely. Yeah. >>What does the future hold? Are you planning to, are there other countries who will be joining the effort, other institutions? Do you plan to expand your, your scope >>Well, or I think or HPC joint undertaking with 36 member states is quite, covers already even more than Europe. And yeah, clearly if, if there are other states interest interested to join that there is no limitation. Although the focus lies on European area and on union. >>When, when you interact with colleagues from North America, do you, do you feel that there is a sort of European flavor to supercomputing that is different or are we so globally entwined? No. >>So research is not national, it's not European, it's international. This is also clearly very clear and I can, so we have a longstanding collaboration with our US colleagues and also with Chap and South Africa and Canada. And when Covid hit the world, we were able within two weeks to establish regular seminars inviting US and European colleagues to talk to to other, to each other and exchange the results and find new collaboration and to boost the research activities. So, and I have other examples as well. So when we, we already did the joint calls US exceed and in Europe praise and it was a very interesting experience. So we received applications from different communities and we decided that we will review this on our side, on European, with European experts and US did it in US with their experts. And you can guess what the result was at the meeting when we compared our results, it was matching one by one. It was exactly the same. Recite >>That it, it's, it's refreshing to hear a story of global collaboration. Yeah. Where people are getting along and making meaningful progress. >>I have to mention you, I have to to point out, you did not mention China as a country you were collaborating with. Is that by, is that intentional? >>Well, with China, definitely we have less links and collaborations also. It's also existing. There, there was initiative to look at the development of the technologies and the group meet on a regular basis. And there, there also Chinese colleagues involved. It's on a lower level, >>Yes, but is is the con conversations are occurring. We're out of time. Florian be operations director of price, European Super Computing collaborative. Thank you so much for being with us. I'm always impressed when people come on the cube and submit to an interview in a language that is not their first language. Yeah, >>Absolutely. >>Brave to do that. Yeah. Thank you. You're welcome. Thank you. We'll be right back after this break from Supercomputing 22 in Dallas.
SUMMARY :
Well, our guest has a lot to do with that. And we have 24 members. And we saw this very recently with excellence as the most important criteria to the research Fast forward to today, would you say that these the exchange between them and also enabled to So, so the fact that the two systems that you mentioned are physically located in Finland nationality of the organization, of the PI and and so on. But also fundamental science like the physical Do they contribute to their, I'm sure, I'm sure there are many technology firms in business and do not publish the results. Although the focus lies on European area is different or are we so globally entwined? so we have a longstanding collaboration with our US colleagues and That it, it's, it's refreshing to hear a story of global I have to mention you, I have to to point out, you did not mention China as a country you the development of the technologies and the group meet Yes, but is is the con conversations are occurring. Brave to do that.
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Lucas Snyder, Indiana University and Karl Oversteyns, Purdue University | SuperComputing 22
(upbeat music) >> Hello, beautiful humans and welcome back to Supercomputing. We're here in Dallas, Texas giving you live coverage with theCUBE. I'm joined by David Nicholson. Thank you for being my left arm today. >> Thank you Savannah. >> It's a nice little moral. Very excited about this segment. We've talked a lot about how the fusion between academia and the private sector is a big theme at this show. You can see multiple universities all over the show floor as well as many of the biggest companies on earth. We were very curious to learn a little bit more about this from people actually in the trenches. And we are lucky to be joined today by two Purdue students. We have Lucas and Karl. Thank you both so much for being here. >> One Purdue, one IU, I think. >> Savannah: Oh. >> Yeah, yeah, yeah. >> I'm sorry. Well then wait, let's give Indiana University their fair do. That's where Lucas is. And Karl is at Purdue. Sorry folks. I apparently need to go back to school to learn how to read. (chuckles) In the meantime, I know you're in the middle of a competition. Thank you so much for taking the time out. Karl, why don't you tell us what's going on? What is this competition? What brought you all here? And then let's dive into some deeper stuff. >> Yeah, this competition. So we're a joint team between Purdue and IU. We've overcome our rivalries, age old rivalries to computer at the competition. It's a multi-part competition where we're going head to head against other teams from all across the world, benchmarking our super computing cluster that we designed. >> Was there a moment of rift at all when you came together? Or was everyone peaceful? >> We came together actually pretty nicely. Our two advisors they were very encouraging and so we overcame that, no hostility basically. >> I love that. So what are you working on and how long have you guys been collaborating on it? You can go ahead and start Lucas. >> So we've been prepping for this since the summer and some of us even before that. >> Savannah: Wow. >> And so currently we're working on the application phase of the competition. So everybody has different specialties and basically the competition gives you a set of rules and you have to accomplish what they tell you to do in the allotted timeframe and run things very quickly. >> And so we saw, when we came and first met you, we saw that there are lights and sirens and a monitor looking at the power consumption involved. So part of this is how much power is being consumed. >> Karl: That's right. >> Explain exactly what are the what are the rules that you have to live within? >> So, yeah, so the main constraint is the time as we mentioned and the power consumption. So for the benchmarking phase, which was one, two days ago there was a hard camp of 3000 watts to be consumed. You can't go over that otherwise you would be penalized for that. You have to rerun, start from scratch basically. Now there's a dynamic one for the application section where it's it modulates at random times. So we don't know when it's going to go down when it's going to go back up. So we have to adapt to that in real time. >> David: Oh, interesting. >> Dealing with a little bit of real world complexity I guess probably is simulation is here. I think that's pretty fascinating. I want to know, because I am going to just confess when I was your age last week, I did not understand the power of supercomputing and high performance computing. Lucas, let's start with you. How did you know this was the path you wanted to go down in your academic career? >> David: Yeah, what's your background? >> Yeah, give us some. >> So my background is intelligence systems engineering which is kind of a fusion. It's between, I'm doing bioengineering and then also more classical computer engineering. So my background is biology actually. But I decided to go down this path kind of on a whim. My professor suggested it and I've kind of fallen in love with it. I did my summer internship doing HPC and I haven't looked back. >> When did you think you wanted to go into this field? I mean, in high school, did you have a special teacher that sparked it? What was it? >> Lucas: That's funny that you say that. >> What was in your background? >> Yes, I mean, in high school towards the end I just knew that, I saw this program at IU and it's pretty new and I just thought this would be a great opportunity for me and I'm loving it so far. >> Do you have family in tech or is this a different path for you? >> Yeah, this is a different path for me, but my family is so encouraging and they're very happy for me. They text me all the time. So I couldn't be happier. >> Savannah: Just felt that in my heart. >> I know. I was going to say for the parents out there get the tissue out. >> Yeah, yeah, yeah. (chuckles) >> These guys they don't understand. But, so Karl, what's your story? What's your background? >> My background, I'm a major in unmanned Aerial systems. So this is a drones commercial applications not immediately connected as you might imagine although there's actually more overlap than one might think. So a lot of unmanned systems today a lot of it's remote sensing, which means that there's a lot of image processing that takes place. Mapping of a field, what have you, or some sort of object, like a silo. So a lot of it actually leverages high performance computing in order to map, to visualize much replacing, either manual mapping that used to be done by humans in the field or helicopters. So a lot of cost reduction there and efficiency increases. >> And when did you get this spark that said I want to go to Purdue? You mentioned off camera that you're from Belgium. >> Karl: That's right. >> Did you, did you come from Belgium to Purdue or you were already in the States? >> No, so I have family that lives in the States but I grew up in Belgium. >> David: Okay. >> I knew I wanted to study in the States. >> But at what age did you think that science and technology was something you'd be interested in? >> Well, I've always loved computers from a young age. I've been breaking computers since before I can remember. (chuckles) Much to my parents dismay. But yeah, so I've always had a knack for technology and that's sort of has always been a hobby of mine. >> And then I want to ask you this question and then Lucas and then Savannah will get some time. >> Savannah: It cool, will just sit here and look pretty. >> Dream job. >> Karl: Dream job. >> Okay. So your undergrad both you. >> Savannah: Offering one of my questions. Kind of, It's adjacent though. >> Okay. You're undergrad now? Is there grad school in your future do you feel that's necessary? Is that something you want to pursue? >> I think so. Entrepreneurship is something that's been in the back of my head for a while as well. So may be or something. >> So when I say dream job, understand could be for yourself. >> Savannah: So just piggyback. >> Dream thing after academia or stay in academia. What's do you think at this point? >> That's a tough question. You're asking. >> You'll be able to review this video in 10 years. >> Oh boy. >> This is give us your five year plan and then we'll have you back on theCUBE and see 2027. >> What's the dream? There's people out here watching this. I'm like, go, hey, interesting. >> So as I mentioned entrepreneurship I'm thinking I'll start a company at some point. >> David: Okay. >> Yeah. In what? I don't know yet. We'll see. >> David: Lucas, any thoughts? >> So after graduation, I am planning to go to grad school. IU has a great accelerated master's degree program so I'll stay an extra year and get my master's. Dream job is, boy, that's impossible to answer but I remember telling my dad earlier this year that I was so interested in what NASA was doing. They're sending a probe to one of the moons of Jupiter. >> That's awesome. From a parent's perspective the dream often is let's get the kids off the payroll. So I'm sure that your families are happy to hear that you have. >> I think these two will be right in that department. >> I think they're going to be okay. >> Yeah, I love that. I was curious, I want to piggyback on that because I think when NASA's doing amazing we have them on the show. Who doesn't love space. >> Yeah. >> I'm also an entrepreneur though so I very much empathize with that. I was going to ask to your dream job, but also what companies here do you find the most impressive? I'll rephrase. Because I was going to say, who would you want to work with? >> David: Anything you think is interesting? >> But yeah. Have you even had a chance to walk the floor? I know you've been busy competing >> Karl: Very little. >> Yeah, I was going to say very little. Unfortunately I haven't been able to roam around very much. But I look around and I see names that I'm like I can't even, it's crazy to see them. Like, these are people who are so impressive in the space. These are people who are extremely smart. I'm surrounded by geniuses everywhere I look, I feel like, so. >> Savannah: That that includes us. >> Yeah. >> He wasn't talking about us. Yeah. (laughs) >> I mean it's hard to say any of these companies I would feel very very lucky to be a part of, I think. >> Well there's a reason why both of you were invited to the party, so keep that in mind. Yeah. But so not a lot of time because of. >> Yeah. Tomorrow's our day. >> Here to get work. >> Oh yes. Tomorrow gets play and go talk to everybody. >> Yes. >> And let them recruit you because I'm sure that's what a lot of these companies are going to be doing. >> Yeah. Hopefully it's plan. >> Have you had a second at all to look around Karl. >> A Little bit more I've been going to the bathroom once in a while. (laughs) >> That's allowed I mean, I can imagine that's a vital part of the journey. >> I've ruin my gaze a little bit to what's around all kinds of stuff. Higher education seems to be very important in terms of their presence here. I find that very, very impressive. Purdue has a big stand IU as well, but also others all from Europe as well and Asia. I think higher education has a lot of potential in this field. >> David: Absolutely. >> And it really is that union between academia and the private sector. We've seen a lot of it. But also one of the things that's cool about HPC is it's really not ageist. It hasn't been around for that long. So, I mean, well, at this scale it's obviously this show's been going on since 1988 before you guys were even probably a thought. But I think it's interesting. It's so fun to get to meet you both. Thank you for sharing about what you're doing and what your dreams are. Lucas and Karl. >> David: Thanks for taking the time. >> I hope you win and we're going to get you off the show here as quickly as possible so you can get back to your teams and back to competing. David, great questions as always, thanks for being here. And thank you all for tuning in to theCUBE Live from Dallas, Texas, where we are at Supercomputing. My name's Savannah Peterson and I hope you're having a beautiful day. (gentle upbeat music)
SUMMARY :
Thank you for being my left arm today. Thank you both so much for being here. I apparently need to go back from all across the world, and so we overcame that, So what are you working on since the summer and some and you have to accomplish and a monitor looking at the So for the benchmarking phase, How did you know this was the path But I decided to go down I saw this program at They text me all the time. I was going to say for Yeah, yeah, yeah. But, so Karl, what's your story? So a lot of unmanned systems today And when did you get that lives in the States I can remember. ask you this question Savannah: It cool, will of my questions. Is that something you want to pursue? I think so. So when I say dream job, understand What's do you think at this point? That's a tough question. You'll be able to review and then we'll have you back What's the dream? So as I mentioned entrepreneurship I don't know yet. planning to go to grad school. to hear that you have. I think these two will I was curious, I want to piggyback on that I was going to ask to your dream job, Have you even had I can't even, it's crazy to see them. Yeah. I mean it's hard to why both of you were invited go talk to everybody. And let them recruit you Have you had a second I've been going to the I mean, I can imagine that's I find that very, very impressive. It's so fun to get to meet you both. going to get you off the show
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Stijn "Stan" Christiaens | Collibra Data Citizens'21
>>From around the globe. It's the Cube covering data citizens 21 brought to you by culebra. Hello everyone john walls here as we continue our cube conversations here as part of Data citizens 21 the conference ongoing caliber at the heart of that really at the heart of data these days and helping companies and corporations make sense. All of those data chaos that they're dealing with, trying to provide new insights, new analyses being a lot more efficient and effective with your data. That's what culebra is all about and their founder and their Chief data Citizen if you will stand christians joins us today and stan I love that title. Chief Data Citizen. What is that all about? What does that mean? >>Hey john thanks for having me over and hopefully we'll get to the point where the chief data citizen titlists cleaves to you. Thanks by the way for giving us the opportunity to speak a little bit about what we're doing with our Chief Data Citizen. Um we started the community, the company about 13 years ago, uh 2008 and over those years as a founder, I've worn many different hats from product presales to partnerships and a bunch of other things. But ultimately the company reaches a certain point, a certain size where systems and processes become absolutely necessary if you want to scale further for us. This is the moment in time when we said, okay, we probably need a data office right now ourselves, something that we've seen with many of our customers. So he said, okay, let me figure out how to lead our own data office and figure out how we can get value out of data using our own software at Clear Bright Self. And that's where it achieved. That a citizen role comes in on friday evening. We like to call that, drinking our own champagne monday morning, you know, eating our own dog food. But essentially um this is what we help our customers do build out the offices. So we're doing this ourselves now when we're very hands on. So there's a lot of things we're learning again, just like our customers do. And for me at culebra, this means that I'm responsible as achieved data citizen for our overall data strategy, which talks a lot about data products as well as our data infrastructure, which is needed to power data problems now because we're doing this in the company and also doing this in a way that is helpful to our customers. Were also figuring out how do we translate the learning that we have ourselves and give them back to our customers, to our partners, to the broader ecosystem as a whole. And that's why uh if you summarize the strategy, I like the sometimes refer to it as Data office 2025, it's 2025. What is the data office looked like by then? And we recommend to our customers also have that forward looking view just as well. So if I summarize the the answer a little bit it's very similar to achieve their officer role but because it has the external evangelization component helping other data leaders we like to refer to it as the chief data scientist. >>Yeah that that kind of uh you talk about evangelizing obviously with that that you're talking about certain kinds of responsibilities and obligations and when I think of citizenship in general I think about privileges and rights and about national citizenship. You're talking about data citizenship. So I assume that with that you're talking about appropriate behaviors and the most uh well defined behaviors and kind of keep it between the lanes basically. Is that is that how you look at being a data citizen. And if not how would you describe that to a client about being a data citizen? >>It's a very good point as a citizen. You have the rights and responsibilities and the same is exactly true for a day to citizens. For us, starting with what it is right for us. The data citizen is somebody who uses data to do their job. And we've purposely made that definition very broad because today we believe that everyone in some way uses data, do their job. You know, data universal. It's critical to business processes and its importance is only increasing and we want all the data citizens to have appropriate access to data and and the ability to do stuff with data but also to do that in the right way. And if you think about it, this is not just something that applies to you and your job but also extends beyond the workplace because as a data citizen, you're also a human being. Of course. So the way you do data at home with your friends and family, all of this becomes important as well. Uh and we like to think about it as informed privacy. Us data citizens who think about trust in data all the time because ultimately everybody's talking today about data as an asset and data is the new gold and the new oil and the new soil. And there is a ton of value uh data but it's not just organizations themselves to see this. It's also the bad actors out there were reading a lot more about data breaches for example. So ultimately there is no value without rescue. Uh so as the data citizen you can achieve value but you also have to think about how do I avoid these risks? And as an organization, if you manage to combine both of those, that's when you can get the maximum value out of data in a trusted manner. >>Yeah, I think this is pretty interesting approach that you've taken here because obviously there are processes with regard to data, right? I mean you know that's that's pretty clear but there are there's a culture that you're talking about here that not only are we going to have an operational plan for how we do this certain activity and how we're going to uh analyze here, input here action uh perform action on that whatever. But we're gonna have a mindset or an approach mentally that we want our company to embrace. So if you would walk me through that process a little bit in terms of creating that kind of culture which is very different then kind of the X's and oh's and the technical side of things. >>Yeah, that's I think where organizations face the biggest challenge because you know, maybe they're hiring the best, most unique data scientists in the world, but it's not about what that individual can do, right? It's about what the combination of data citizens across the organization can do. And I think there it starts first by thinking as an individual about universal goal Golden rule, treat others as you would want to be treated yourself right the way you would ethically use data at your job. Think about that. There's other people and other companies who you would want to do the same thing. Um now from our experience and our own data office at cordoba as well as what we see with our customers, a lot of that personal responsibility, which is where culture starts, starts with data literacy and you know, we talked a little bit about Planet Rock and small statues in brussels Belgium where I'm from. But essentially um here we speak a couple of languages in Belgium and for organizations for individuals, Data literacy is very similar. You know, you're able to read and write, which are pretty essential for any job today. And so we want all data citizens to also be able to speak and read and write data fluently if I if I can express it this way. And one of the key ways of getting that done and establishing that culture around data uh is lies with the one who leads data in the organization, the Chief Petty Officer or however the roll is called. They play a very important role in this. Um, the comparison maybe that I always make there is think about other assets in your organization. You know, you're you're organized for the money asset for the talent assets with HR and a bunch of other assets. So let's talk about the money asset for a little bit, right? You have a finance department, you have a chief financial officer. And obviously their responsibility is around managing that money asset, but it's also around making others in the organization think about that money asset and they do that through established processes and responsibilities like budgeting and planning, but also ultimately to the individual where, you know, through expense sheets that we all off so much they make you think about money. So if the CFO makes everyone in the company thinks about think about money, that data officer or the data lead has to think has to make everyone think uh in the company about data as a as it just as well and and those rights those responsibilities um in that culture, they also change right today. They're set this and this way because of privacy and policy X. And Y. And Z. But tomorrow for example as with the european union's new regulation around the eye, there's a bunch of new responsibilities you have to think about. >>Mhm. You know you mentioned security and about value and risk which is certainly um they are part and parcel right? If I have something important, I gotta protect it because somebody else might want to um to create some damage, some harm uh and and steal my value basically. Well that's what's happening as you point out in the data world these days. So so what kind of work are you doing in that regard in terms of reinforcing the importance of security, culture, privacy culture, you know this kind of protective culture within an organization so that everybody fully understands the risks. But also the huge upsides if you do enforce this responsibility and these good behaviors that that obviously the company can gain from and then provide value to their client base. So how do you reinforce that within your clients to spread that culture if you will within their organizations? >>Um spreading a culture is not always an easy thing. Um especially a lot of organizations think about the value around data but to your point, not always about the risks that come associated with it sometimes just because they don't know about it yet. Right? There's new architecture is that come into play like the clouds and that comes with a whole bunch of new risk. That's why one of the things that we recommend always to our uh customers and to data officers and our customers organizations is that next to establishing that that data literacy, for example, and working on data products is that they also partners strongly with other leaders in their organization. On the one hand, for example, the legal uh folks, where typically you find the aspects around privacy and on the other hand, um the information security folks, because if you're building up a sort of map of your data, look at it like a castle, right that you're trying to protect. Uh if you don't have a map of your castle with the strong points and weak points and you know, where people can build, dig a hole under your wall or what have you, then it's very hard to defend. So you have to be able to get a map of your data. A data map if you will know what data is out there with being used by and and why and how and then you want to prioritize that data which is the most important, what are the most important uses and put the appropriate protections and controls in place. Um and it's fundamental that you do that together with your legal and information security partners because you may have as a data leader you may have the data module data expertise, but there's a bunch of other things that come into play when you're trying to protect, not just the data but really your company on its data as a whole. >>You know you were talking about 2025 a little bit ago and I think good for you. That's quite a crystal ball that you have you know looking uh with the headlights that far down the road. But I know you have to be you know that kind of progressive thinking is very important. What do you see in the long term for number one? You're you're kind of position as a chief data citizen if you will. And then the role of the chief data officer which you think is kind of migrating toward that citizenship if you will. So maybe put on those long term vision uh goggles of yours again and and tell me what do you see as far as these evolving roles and and these new responsibilities for people who are ceos these days? >>Um well 2025 is closer than we think right? And obviously uh my crystal ball is as Fuzzy as everyone else's but there's a few things that trends that you can easily identify and that we've seen by doing this for so long at culebra. Um and one is the push around data I think last year. Um the years 2020, 2020 words uh sort of Covid became the executive director of digitalization forced everyone to think more about digital. And I expect that to continue. Right. So that's an important aspect. The second important aspect that I expect to continue for the next couple of years, easily. 2025 is the whole movement to the cloud. So those cloud native architecture to become important as well as the, you know, preparing your data around and preparing your false, he's around it, et cetera. I also expect that privacy regulations will continue to increase as well as the need to protect your data assets. Um And I expect that a lot of achieved that officers will also be very busy building out those data products. So if you if you think that that trend then okay, data products are getting more important for t data officers, then um data quality is something that's increasingly important today to get right otherwise becomes a garbage in garbage out kind of situation where your data products are being fed bad food and ultimately their their outcomes are very tricky. So for us, for the chief data officers, Um I think there was about one of them in 2002. Um and then in 2019 ISH, let's say there were around 10,000. So there's there's plenty of upside to go for the chief data officers, there's plenty of roles like that needed across the world. Um and they've also evolved in in responsibility and I expect that their position, you know, it it is really a sea level position today in most organizations expect that that trend will also to continue to grow. But ultimately, those achieved that officers have to think about the business, right? Not just the defensive and offensive positions around data like policies and regulations, but also the support for businesses who are today shifting very fast and we'll continue to uh to digital. So those Tv officers will be seen as heroes, especially when they can build out a factory of data products that really supports the business. Um, but at the same time, they have to figure out how to um reach and always branch to their technical counterparts because you cannot build that factory of data products in my mind, at least without the proper infrastructure. And that's where your technical teams come in. And then obviously the partnerships with your video and information security folks, of course. >>Well heroes. Everybody wants to be the hero. And I know that uh you painted a pretty clear path right now as far as the Chief data officer is concerned and their importance and the value to companies down the road stan. We thank you very much for the time today and for the insight and wish you continued success at the conference. Thank you very much. >>Thank you very much. Have a nice day healthy. >>Thank you very much Dan Christians joining us talking about chief data citizenship if you will as part of data citizens 21. The conference being put on by caliber. I'm John Wall's thanks for joining us here on the Cube. >>Mhm.
SUMMARY :
citizens 21 brought to you by culebra. So if I summarize the the answer a little bit it's very similar to achieve And if not how would you describe that to a client about being a data So the way you do data So if you would walk me through that process a little bit in terms of creating the european union's new regulation around the eye, there's a bunch of new responsibilities you have But also the huge upsides if you do enforce this the legal uh folks, where typically you find the And then the role of the chief data officer which you think is kind of migrating toward that citizenship responsibility and I expect that their position, you know, it it is really a And I know that uh you painted a pretty Thank you very much. Thank you very much Dan Christians joining us talking about chief data citizenship if you
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Stijn Stan Christiaens, Co founder & CTO, Collibra EDIT
>> - From around the globe, it's the cube covering data citizens, 21 brought to you by Collibra. >> Hello, everyone, John Walls here, As we continue our cube conversations here as part of data citizens, 21, the conference ongoing. Collibra at the heart of that, really at the heart of data these days and helping companies and corporations make sense. Although this data chaos that they're dealing with, trying to provide new insights, new analysis being a lot more efficient and effective with your data. That's what Collibra is all about. And their founder and their chief data citizen, if you will, Stan Christiaens joins us today. And Stan, I love that title, chief data citizen. What does that all about? What does that mean? >> Hey John, thanks for having me over. And hopefully we'll get to a point where the chief data citizen Titelist cleaves to you. Thanks by the way, for giving us the opportunity to speak a little bit about what we're doing with our chief data citizen. We started the company about 13 years ago, 2008. And over those years, as a founder I've worn many different hats from product to pre-sales to partnerships and a bunch of obvious things. But ultimately the company reaches a certain point a certain size where systems and processes become absolutely necessary if you want to scale further. And for us, this is the moment in time where we said, okay we probably need a data office right now ourselves, something that we've seen with many of our customers. So we said, okay, let me figure out how to lead our own data office and figured out how we can get value out of data using our own software at Collibra itself. And that's where the chief data citizen role comes in. On Friday evening, we like to call that drinking our own champagne moment morning, either eating our own dog food but, essentially this is what we help our customers do, build out the data offices. So we're doing this ourselves now, when we're very hands-on. So there's a lot of things that we're learning, again just like our customers do. And for me, at Collibra, this means that I'm responsible as a chief data citizen for our overall data strategy, which talks a lot about data products, as well as our data infrastructure, which is needed to power data products. Now, because we're doing this in the company and also doing this in a way that is helpful to our customers. We're also figuring out how do we translate the learnings that we have ourselves and give them back to our customers, to our partners, to the broader ecosystem as a whole. And that's why if you summarize the strategy, I like to sometimes refer to it as data office 2025, it's 2025. What is the data office look like by then? And we recommend to our customers to also have that forward looking view just as well. So if I summarize the, the answer a little bit and it's fairly similar to achieve that officer role but, because it has the external evangelization component, helping other data leaders, we like to refer to it as the chief data citizens. >> Yeah, and that, that kind of, you talked about evangelizing, obviously with that, that you're talking about certain kinds of responsibilities and obligations. And I, when I think of citizenship in general I think about privileges and rights and you know, about national citizenship. You're talking about data citizenship, So I assume that with that you're talking about appropriate behaviors and the most well-defined behaviors, and kind of keeping it between the lanes basically. Is that, is that how you look at being a data citizen or, and if not, how would you describe that to a client about being a data citizen? >> It's a very good point, as a citizen you have rights and responsibilities, and the same is exactly true for a data citizen. For us, starting with what it is, right for us, A data citizen is somebody who uses data to do their job. And we've purposely made that definition very broad because today we believe that everyone in some way uses data to do their job. You know, data is universal. It's critical to business processes and it's importance is only increasing. And we want all the data citizens to have appropriate access to data and the ability to do stuff with data but, also to do that in the right way. And if you think about it this is not just something that applies to you in your job but, also extends beyond the workplace because as a data citizen, you're also a human being, of course. So, the way you do data at home with your friends and family, all of this becomes important as well. And we like to think about it as informed privacy aware, data citizens should think about trust in data all the time, because ultimately everybody's talking today about data as an asset, and data is the new gold, and the new oil, and the new soil, and there is a ton of value in data but, as much as organizations themselves to see this, it's also the bad actors out there. We're reading a lot more about data breaches, for example. So, ultimately there's no value without risk. So, as a data citizen, you can achieve a value but, you also have to think about, how do I avoid these risks, and as an organization, if you manage to combine both of those, that's when you can get the maximum value out of data in a trusted manner. >> Yeah, I think this is pretty, an interesting approach that you've taken here because obviously there there are processes with regard to data, right? I mean, the, you know, that that's pretty clear but, there are also, there's a culture that you're talking about here that, that not only are we going to have an operational plan for how we do this certain activity and how we're going to analyze here, input here, action, or perform action on that, whatever but we're going to have a mindset or an approach mentally that we want our company to embrace. So, if you would walk me through that process a little bit in terms of creating that kind of culture, which is very different than kind of the X's and O's and the technical side of things. >> Yeah. That's I think when organizations face the biggest challenge, because, you know maybe they're hiding the best most unique data scientists in the world but, it's not about what that individual can do, right? It's about what the combination of data citizens across the organization can do. And I think it starts first by thinking as an individual about universal goal, golden rule, treat others as you would want to be treated yourself, right? The way you would ethically use data at your job. Think about that, There's other people at other companies, who you would want to do the same thing. Now, from our experience, in our own data office at Collibra, as well as what we see with our customers. A lot of that personal responsibility which is where culture starts, starts with data literacy. And, you know, we talked a little bit about Plymouth rock and the small statues in Brussels Belgium, where I'm from but, essentially here we speak a couple of languages in Belgium. And for organizations, for individuals data literacy is very similar. You know, you're able to read and write which are pretty essential for any job today. And so we want all data citizens to also be able to speak and read and write data fluently. If I, if I can express it this way. And one of the key ways of getting that done and establishing that culture around data, lies with the one who leads data in the organization, the chief data officer, or however the role is called. They play a very important role in this. In comparison, maybe that I always make there is think about other assets in your organization. You know, you're organized for the money assets, for the talent assets, with HR and a bunch of other assets. So let's talk about the, the money assets for a little bit, right? You have a finance department, you have a chief financial officer, and obviously their responsibility is around managing that money asset. But it's also around making others in the organization think about that money. And they do that through established processes and responsibilities like budgeting and planning but, also ultimately to the individual where, you know, through expense sheets that we all love so much, they make you think about money. So, if the CFO makes everyone in the company thinks about think about money, that data officer, or the data lead, has to think, has to make everyone think in the company about data assets, asset, just as well. And those rights, those responsibilities in that culture, they also change, right? Today, they're set this and this way because of privacy and policy X and Y and Z. But tomorrow, for example, as, as with the European union's new regulation around BI, there's a bunch of new responsibilities you'll have to think about. >> You mentioned security and about value and risk, which is certainly, they are part and parcel, right? If I have something important I've got to protect it because somebody else might want to, to create some damage, some harm and and steal my value, basically when that's, what's happening as you point out in the data world these days. So, so what kind of work are you doing in that regard in terms of reinforcing the importance of security culture, privacy culture, you know, this kind of protective culture within an organization so that everybody fully understands, you know, the risks but, also the huge upsides. If you do enforce this responsibility and these good behaviors that that obviously the company can gain from, and then provide value to their client base. So how do you reinforce that within your clients to spread that culture, if you will, within their organizations? >> Spreading a culture is not always an easy thing, And especially a lot of organizations think about the value around data, but to your point, not always about the risks that come associated with it. Sometimes just because they don't know about it yet, right, there's new architectures that come into play, like the clouds and that comes with a whole bunch of new risks. That, that's why one of the things that we recommend always to our customers and to data officers in our customer's organizations, is that next to establishing that, that data literacy, for example, and working on data products is that they also partner strongly with other leaders in their organization. On the one hand, for example, the legal folks, where typically you find the the aspects around privacy and on the other hand, the information security folks, because if you're building up sort of map of your data, look at it like a castle, right, that you're trying to protect. If you don't have a map of your castle, with the strong points and the weak points, and you know where people can build, dig a hole under your wall or what have you, then it's very hard to defend. So, you have to be able to get a map of your data, a data map if you will, know what data is out there. Who its being used by, and why and how, and then you want to prioritize that data, which is the most important what are the most important uses and put the appropriate protections and controls in place. And it's fundamental that you do that together with your legal and information security partners because you may have as a data lead that you may have the data knowledge, the data expertise but, there's a bunch of other things that come into play when you're trying to protect, not just the data but, really your company on its data as a whole. >> No, you Were talking about 2025 a little bit ago, and I thought good for you, that's quite a crystal ball that you have it, you know looking to, you know, with the headlights that far down the road, but I know you have to be, you know that kind of progressive thinking is very important. What do you see in, in the long-term for number one, your kind of position as a chief data citizen, if you will, and then the role of the chief data officer, which you think is kind of migrating toward that citizenship, if you will. So, maybe put on those long-term vision goggles of yours again, and tell me, what do you see as far as these evolving roles and, and these new responsibilities for people who are CEOs these days? >> Well, 2025 is closer than we think right? Then obviously, my crystal ball is as fuzzy as everyone else's but, there's a few things, that trends that you can easily identify and that we've seen by doing this for so long at Collibra. And one is the, the push around data. I think last year, the years, 2020,` where sort of COVID became the executive director of digitalization. Forced everyone to think more about digital, and I expect that to continue. So, that's an important aspect. The second important aspect that I expect to continue for the next couple of years, easily in 2025 is the whole movement to the cloud. So these cloud native architectures become important, as well as the, you know, preparing your data around it, preparing your policies around it, etc.. I also expect that privacy regulations will continue to increase as well as the needs to protect your data assets. And I expected a lot of key data officers will also be very busy building out those data products. So if you, if you take that that trend then, okay data products are getting more important for key data officer's, then data quality is something that's increasingly important today to get right, otherwise, becomes a garbage in garbage out kind of situation, where your data products are being fed bad foods and ultimately their outcomes aren't very clear. So for us, for the chief data officers, I think it was about one of them in 2002, and then 2019 ish, let's say there were 10,000. So there's plenty of upsides for the chief data officer there's plenty of roles like that needed across the world. And they've also evolved in, in responsibility. And I expect that their position, you know, as it it is really a C-level position today in most organizations. Expect that, that trend will also continue to grow. But ultimately those chief data officers have to think about the business, right? Not just the defensive and offensive positions around data, like almost policies and regulations but, also the support for businesses who are today, shifting very fast and will continue to, to digital. So, those key data officers will be seen as key notes. Especially when they can build out the factory of data products that really supports the business. But at the same time, they have to figure out how to reaching all of the branch to their technical counterparts, because you cannot build a factory of data products in my mind at least, without the proper infrastructure. And that's where your technical teams come in. And then obviously the partnerships with your video and information security folks, of course. >> Well heroes, everybody wants to be the hero. And I know that's a, you painted a pretty clear path right now, as far as the chief data officer's concerned and their importance and the value to companies down the road. Stan, we thank you very much for the time today and for the insight, and wish you continued success at the conference. Thank you very much. >> Thank you very much. Have a nice day. Stay healthy. >> Thank you very much Stan Christiaen's joining us, talking about chief data citizenship, if you will, as part of data citizens, 21 the conference being put on by Collibra. I'm John Walls. Thanks for joining us here on the cube. (upbeat music)
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21 brought to you by Collibra. really at the heart of data these days in the company and also doing this and if not, how would you describe that that applies to you in your job and O's and the technical side of things. or the data lead, has to think, that obviously the company can gain from, the weak points, and you know that you have it, you know and I expect that to continue. as the chief data officer's concerned Thank you very much. citizenship, if you will,
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Intermission 1 | DockerCon 2021
>>Hey, everyone. I want to welcome you back. This is our intermission. And let me tell you what a morning we've had for those of you that don't know. I'm, Hayma Ganapati, I'm in product marketing at Docker. And I would just want to quote, actually someone who was in one of the chat rooms and this, I think encapsulates exactly how I feel today, because this is my first Docker con and the quote was from. And he said, I feel like a kid in an ice cream store where I don't know which flavor to choose. I want to go to all of the sessions and I got to tell you that's how I felt. And, you know, um, I want to just do some specific call-ups. Um, first of all, Dana way to keep it real in your interview. I love the cube interview. If you miss that, um, it was really great. >>She talks a lot about, uh, CI CD pipeline and you know, what to do with GoodHub. It was great. Um, I also want to say that I was, uh, slipping back and forth between the community rooms and way to go Brazil obrigado until all of the people who participate in the Brazil room, we had about 250 plus people in that room. And the, the chat window was just going crazy and in the French community room, Vive left hall. So if you've a uncle funny, uh, we had about 150 plus people in that room. So I just want to say that, you know, we've been seeing a lot of participation and I just want to thank everyone for attending and for participating on people have been so kind in the chat rooms, we just want to remind you to stay kind, you know, presenters put a lot of effort into their presentations, so just, you know, offer some positive and supportive critique to them. >>And the other thing I want to mention is all of the countries that we're seeing, all of the participation. So I'm just going to call out a few. We have people from the Netherlands, from Canada, from South Africa, Akron, Ohio, Belgium, Austria, yeah, Ecuador, New Zealand. And he cut up Westchester. Like, I mean, it just goes list goes on and on and on. And I think this really speaks to the power of Docker community. And it's a real testimony to how people from all over the world are in love with Docker technology and are excited to be here. And so I just wanted to thank everyone again and want to remind you that we want to leverage the power of community. And we have a fundraising campaign going on to help, uh, people who are affected by COVID. And you know, some of our big communities, especially in India and Brazil are, have been really affected by COVID. >>So we're asking you to contribute and we'd really like you to participate. Um, we have, uh, the, the link you can see here, Docker donates, you can tweet about it and would love to see the numbers go up for those donations, because, you know, I've personally been affected, had some family members pass away from COVID in India, and I'm sure other people may have stories that firsthand or secondhand. So please do that and let's show what the power of Docker community can do. And before I hand over to, to Peter, I'm just going to read out some of the tweets we've been getting, okay, this Brett and Peter, these are great. Uh, one of the, one of the tweets said dev environments is one of the most exciting features in the past few years. Super excited to try this out. Great, great, great tweet. Yeah. >>I agree to, um, another loving the content that was not your tweets. You can, you can slip me the 20 bucks later. Um, there's another tweet that says loving the content from hashtag Docker con so far fascinating use cases and interesting progress and future directions love that. And then there's another one I'm trying to find it here. Uh, I've been waiting for this so long Docker builds now work on Intel and M one. So keep those tweets coming. We love getting this kind of feedback and we love reading the chat room. So, um, Peter, you know, I attended your, your panel and I love that we were talking about a security and that moving, moving it left. So how did that go for you? >>Uh, it was, it was, uh, it was extremely fun. And for those that are, uh, I think my parents might be watching, so they probably watched it and were like, w this is the most boring thing I've ever seen, but, um, you know, you get a bunch of geeks and, uh, Brett has told me I should use geek instead of nerd, but I, I liked, uh, geek. So you get a bunch of geeks talking about security and coding and, um, what, what, what containers actually are, what vulnerabilities are. Yeah, it was, it was extremely fun. The panel was fantastic. They were very engaging the chat. I mean, I couldn't keep up with the chat. Right. It would just kept flying by, uh, luckily I had a helper to pull off questions, but, um, yeah, it's super exciting. You can, I know we're all remote, but you can just feel that energy, right. It was, it was great. It was great. Yeah. Yeah, for sure. It's super >>Connected. I felt that with your panel to Brett as well, sorry to talk over you there, but yeah. How did, how did it go for you? I, there was a lot of engagement in your session. >>Uh, ditto, like it was just, uh, there was so many questions. We only got to get a fraction of them. I tried to pick themes because, uh, when you talk about continuous testing and integration and all the things that take a part of that, um, you, you end up with lots of, well, what I like is the discussion around opinions, because so much of these pipelines from code on your machine, into production and everything in between, it's really, uh, it's a culture. It turns out to be the description of your culture and how you all perceive testing, how you, what you value in testing. And so that really started to come out as a theme, um, throughout that show. And we, we ran at a time. I was also watching Peters and it was fantastic, but like you think an hour is enough time to cover a topic, but it's just tipping tip of the iceberg kind of stuff. So I think it was super helpful. I learned some things, um, I really enjoyed watching Peters and, uh, yeah, can't wait for the next one. There's >>More than that. And likewise, great. I mean, I know, I know we're w maybe we pat chose it, but it, it was, it was super exciting to watch your panel. They were very Nikos, one of my favorite people in the world, uh, a fellow Austinite, but, um, yeah, I love that too. How you, uh, you were talking about opinions right. And playing off each other. It's, it's always interesting to hear smart people, uh, how they think, right. Yeah. I learned from how they think, right. Yeah. A hundred percent. >>So, all right. So we're, we're, um, what's next? Like, we, we gotta keep this thing going, so I've got to remember that. >>I want to, so I want to talk a bit about some of the panels that are, or the sessions that are coming up and just want to remind people that happened this afternoon. I'm all about use cases. You know, I was a developer for many decades, and it's great to hear how other developers are using the tools. But, uh, as a developer, I always wanted to know how are, what are the end user applications? And so we have two exciting sessions at 1:00 PM. We have sneak and red ventures, and they're going to be talking about how they used Docker containers. The title of the, uh, uh, session is great. An ounce of prevention, curing, insecure, container images. So check that out. And we also have another one at one 30 with Massimo, from AWS and Dexter Legaspi from Sirius XM. And they're going to be talking about a real world application using Docker containers. So I really want you to, to encourage you to attend those. >>Yeah. Um, can I say one really quick? Cause I'm Sue and a shout out to Eric Smalling. He's giving the red ventures talk with our partners. He's awesome. Go check out his, uh, but I'm really excited about Matt. Jarvis's sneak talk around. Uh, I think we might've talked about it earlier. My container image has 500 vulnerabilities vulnerabilities now what, right. I mean, I think as developers, as we're coming into this and dev ops and everybody right. You scan and then you see all these vulnerabilities just shoot by. And you're like, well, what do I do? So Matt, Matt will be addressing that. And he is fantastic. I can go on. There's a bunch of them. >>Yeah. There's a whole bunch of coming up and right up after this, I'm on a live stream with a bunch of panels on get ops. And then after that, Peter will be back. And so stay tuned and thanks for watching during the intermission. And we'll see you soon. >>I'm also leading the women in tech panel attend that. Don't forget to do that. >>Absolutely. Yep. All right. Ciao. Ciao >>For me like my first, oh, I get it about Docker was when I used a SQL server container on my neck book for the first time >>Being able to install Docker desktop, which was the first thing that I did and be able to build this without worrying about any of my software versions that I currently had on my machine. It was >>Awesome. One of the things, because I love the most about Docker is because I write books and I do video training courses to help a lot of people take their first steps with Docker and containers and to get a connection with those people and for them to come back to me and say, do you know what this is so cool, so easy, and it's going to change both my job. And, but also my organization, my team, all of that kind of stuff, change the experience that our customers have with our applications and what our business really puts a smile on my face. If >>You want to use containers, then Docker is the first toys, especially with tools like the mark Docker, compose, you can, uh, easily do your day-to-day job as a developer, or even if you're an ops person, then there are the books of the cloud and other things. So yeah, the idea is that we can go the simplicity one simple task, uh, to, uh, Daugherty mate and make that reuse as many times. Uh, that is one of the cool things I like about my >>Favorite part about Docker is using it as a developer tool. I using Docker desktop, really easy to install, really easy to run. >>Every time I come back to DACA, I love the simplicity of the way that it works, especially on things like security, which I find frustrating and hard. It's just done so seamlessly. And so my favorite thing about DACA is not just that it changed the world in the way that we develop in and ship and build applications and put that. It's just so easy that even the guy, like, I think >>It really is all about finding that aha moment, that hook where Docker really makes sense to you because once you have that moment, then all of a sudden, you, you know, you are on your way to being a Docker power user. >>We need for people to understand this technology better before they can, uh, actually dive deep into that. And Docker makes it easier to explain things, to explain the concept of containers, to explain how containers will work, how you can split your environments, how you can, uh, standardize all your pipelines and so on. It's important that we also take the time to help other people. And I think it's very important that we also give back and that's part of the motto of open sources. How do we give back to other people and how we help other people learn? And I think that's what I'm really passionate about. This whole thing is continuing, uh, giving back to the community. I just >>Hope and has fun at Docker con. And I know that there's a lot of great speakers coming and I will be watching the talks, even though they're happening at 3:00 AM and in my local time zone, um, I'm pretty excited to watch and, uh, hopefully watch more than later on streaming or YouTube or wherever they're going to be. So I hope everyone has fun and learn something and yeah, I don't see how you couldn't have fun.
SUMMARY :
I want to welcome you back. She talks a lot about, uh, CI CD pipeline and you know, what to do with GoodHub. And I think this really speaks to So we're asking you to contribute and we'd really like you to participate. I agree to, um, another loving the content that was not your tweets. thing I've ever seen, but, um, you know, you get a bunch of geeks and, I felt that with your panel to Brett as well, sorry to talk over you there, And so that really started to come out as a theme, um, throughout that show. And likewise, great. So we're, we're, um, what's next? So I really want you to, to encourage you to attend those. You scan and then you see all these vulnerabilities just shoot by. And we'll see you soon. I'm also leading the women in tech panel attend that. Being able to install Docker desktop, which was the first thing that I did and be able to to get a connection with those people and for them to come back to me and say, do you know what this the mark Docker, compose, you can, uh, easily do your day-to-day job as a developer, really easy to install, really easy to run. It's just so easy that even the guy, like, I think really makes sense to you because once you have that moment, And I think it's very important that we also give back and that's part of the motto of open sources. And I know that there's a lot of great speakers coming and I
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Domino's Pizza Enterprises Limited's Journey to the Data Cloud
>> Well, quick introductions for everybody kind of out there watching in the Data Summit. I'm Ali Tierney. I am the GVP. I run EMEA Sales for Snowflake, and I'm joined today with Michael Gillespie. Quick, just to introduce himself, what he does, and the DPE come structure as it goes. Go ahead, Micheal. >> Thanks, Ali. So as you said, I'm CDTO at Domino's Pizza Enterprises. So the company that I work for, we have the franchise rights and run Australia and New Zealand, France, Belgium, Netherlands, Germany, Japan, Luxembourg, and Denmark. And that's obviously Domino's Pizza for those markets. I look after four different verticals within the business. IT for the group, Strategy and Insights where our BI team resides and has a lot to do with Snowflake. Our Store Innovations Team, our Store Innovation Operations team which look at everything from robotics in store, how to use data better in store to be working at optimum level, and our digital team which is where I started in, actually, 13 years ago. And they're guiding our digital platform at a global level and how we localize it with the local marketing teams. >> Brilliant, I'm American and I grew up with Domino's Pizza, so help me understand, kind of, from a high structure. You've been there 13 years. My growing up experience was picking up a phone and pushing buttons and calling Domino's, and clearly a ton of modernization has come in the last 20 years, and you've been with the company for 13. What have you seen as you've grown into the DPE digital kind of space and you're driving that market? How are you guys using data? What have you seen happen over the last 13 years? >> Domino is itself, or at least DPE as well, has always been a data-driven business. What we've seen, though, as we've become more of a business that utilizes digital and technology to enhance, whether the customer experience or our store operations or our enterprise team. Is the availability of data to make decisions or to actually find insights. And if I look back, I've been lucky to go on a journey of 13 years with DPE. The power of analytics and data was apparent in a digital space. And it gave us a level of insight over a purchase that we never had before. So a great example of our first use of real data in a customer experience outside callbacks people are late, where we could give real-time feedback to a customer around their progression of their order through something called Pizza Tracker, which is shared across all and used across most Domino's in the world. And they're most common for most purchasing processes. Since then, we've gone from, I could count, very easily in between this call, how many orders would make in a day online, to now over 70% of our businesses online. We have a huge amount of data coming in from different, different areas of business. And now the challenge for myself and my team is how do we make this data readily available? To the local marketing teams, local operations teams. To really get better insights on the local market. So we've just gone from having a small pool of data to a tremendous quantum of data. >> So as you look to kind of localize your markets, right? I think you just mentioned seven or eight different markets that you're in. And I would assume then you have some data sharing that goes on within DPE, right? So Belgium wants something that's different than the Netherlands that was different than Japan, right? So how are you right now democratizing that data and giving it to your customers so that your end users can see how to use that, right? In local marketing in local, kind of, business uses. >> Correct. So, we have, we have nine markets now within DPE and all those markets, every market has unique needs and wants and challenges that they're trying to solve for. So our goal is to really try to simplify the access. And that's what we talk about democratizing data. We have a series of reports so we can build customized reports so that we don't have to do as many ad hoc requests. Then when giving those dashboards having the ability to customize and benchmark where you need to. And then when it comes down to a unique customer experience that's obviously going to be a localized marketing on them because different customers bought certain, certain volumes of pizza or sides and different market that's different. So we need to make the tools that each of them and or allow our marketing teams around the world to get access to the data that they can really help them make the most informed decisions to support their franchisees and stores. >> How much of your technology has moved in general to the cloud? And then secondarily to that question, as you've moved there, and I assume significant multi-clouds because you've got so many different regions and locations, how are using Snowflake to help move data into the cloud? >> I would say from a cloud perspective we're well advanced in being clouded for a majority of our platforms or at least moving in that direction. And we're being cloud friendly economic solution and some of that data solutions for quite a while. We still have some on-premise data, like most companies, and we're in the process of migrating. And we have to be aware that we operate within markets like Europe, where GDPR is there. And we have to, we have to be well across requirements from that ability that perspective. But regardless of GDPR or not with any form of customer data or employee data or any personal data we have, we know it's a privilege to hold. So anytime we are working with data we always want to make sure that we're storing it and accessing it in the most secure way. And then beyond that, we want to make sure that, as I talked about, we want to democratize data and make it more accessible. So, you know, I'm really looking forward to seeing as we build out and continue to build out our data strategy, how we continue to work with the likes of Snowflake to just bring faster and more insightful, you know, visibility into each particular market and at a global level as well. So that our global leaders can understand how the business is performing but also get micro where they need to. >> How, as you go through your cloud journey and then and with Snowflake specifically, how did you guys look to governance and how did you look to ensure your security around data? >> Yeah. So know for us, it's all about making sure we've got the right governance and controls and processes. So working with our security team, working with the right architects on data flow and processes, working with our legal team and representatives in each market and that's vital. You know, having policies and governance around any form of activity whether it be data or around changes on the website or changes even in any operational processes is important. So. >> Yeah >> And the greatest thing is if he can, you know, through, if you're making dashboards that are unquantifiable non-personal data, you know that's a lot easier to manage, as well. Because that's giving you a representation of groups not actually down to the particular customer. >> That makes perfect sense. How have you found migrating to Snowflake? Talk through that journey a little bit and I know you're relatively early in the journeys but talk at your experience has its been so far. >> You know, the BI team, my BI team and Strategy and Insights Team have definitely been huge fans of Snowflake and the support from the team there and and the partners we're using for integration. You know, one thing that I know that, that excites me from a strategic level, it's Snowflake's ability to be cloud agnostic and for us everything we build in the future we have chosen partners that we work with in the cloud space. We shouldn't be, we should always be having that ability to be flexible or we're always going to have some fragmented data sets and the ability to utilize a solution that can stretch out into those is very important. So you know, from a strategic level that's a great level of flexibility and from a micro level, and to look at how the team operate when they're coming with stories around greater efficiency, greater flexibility, reduced processing time, reduce, reduce time, reduction in costs and certain activities. That's a great story to be told. That's what I like about this story is that they were all wins. You know, I'm getting from the team that I can run more intensive workloads now. You know, that they can they can do more immediate action. You know, they are cutting down time, as I said, something down from hours to minutes down getting some early results and that's so important. >> So, tell me what kind of business insights you're delivering back to your stakeholders when you get through this process? The quick wins. >> Yeah, well I guess it's just us being able to get reports out faster. Get information out faster, Get access to any acts, build, build bespoke things quicker. It's all about Domino's as a business that's quite an entrepreneurial fast moving. So if you can find efficiencies that, like any business, that's, that's the point. But if we can find efficiencies within our team what it means is we've got a quantum of work the team can do or a service can do, or a bucket of costs can do. If we can reduce that quantum of whether it be cost or time and human effort, that means we can output more. One thing that we're also looking at is we talked about democratizing data earlier, but how can we empower, empower teams to get insights faster? Or to go, I always think there should be no one key holder. There should be key holders of obviously the security of the data and the, and the safety and the and the rules around it. But, in regards to broad insight data or in visibility of results, we should be trying to make that as accessible as possible so that teams can find the reading sites. You've got then thousands or hundreds of people that are looking. Whether it be franchisees at store or team members that had offices in different departments. If they can get greater visibility at a top level data and drill in micro and performance, imagine the insights you continue to do or if you can get reports in their hands faster. Time in a fast moving business a day or two of lost opportunity is huge. So how do you get to make those decisions faster? And how do you stay ahead of your game? >> So as you think of data cloud and as you think of how you're going to build out a DPE specific data cloud, where do you see that going? How, where do you get where's your nirvana and end goal from your data club? >> How do we make better use of that data? So, how do we win? We know that our data repositories are only going to continue to grow. You know, we're a business that was growing at a relatively strong rate. If you look at our previous results, we have a multitude of countries. We have 2,600 stores around the world pumping out pieces every night. And that's creating different forms of data. We have 70% of our customers online. When you're capturing a continuous amount of data. One thing that we want to do is not only manage it efficiently We know that capturing data is a privilege as well, so that we're capturing the right data. And then when you're capturing the right data we still know that the quantum of that will increase. So then how we are storing it and making sure that as we add more data to our repositories we are not actually making its harder to access or it's slower to access. So it's bringing down our reports that we're continuing to optimize and what we're seeing and I touched on when you're bringing time down from hours to minutes with a tool. We're doing that. We're bringing down those solutions. So being able to manage the increasing volume of data we're getting in a more efficient way. Being able to democratize the access of it in a safe, secure, but insightful way. But, you know, having the backing of a service like Snowflake in the background, supporting access and functioning about data. Hopefully, this just means that it will give us more ability to be nimble and do more in the future. >> As you've broken down data silos with using Snowflake and started to democratize data and put it all in one spot your ML becomes richer and more able to make better decisions because you got it all out of silos at this point. >> Yeah.We've got a better floral collection about data. And we can make those data repositories more accessible or no more efficient in accessing them. It's only going to enrich our models and it's going to challenge us. I can challenge and the business can challenge the strategy and insights and BI team to look at a multitude of ways as part of supporting the business. Because they've always got a backlog of reports or solutions they want to deliver. So, we had started a journey of being a data driven company. We have started the journey of a digital company many, many years ago. >> So as we leave today Michael and we wrap up. Last question I have for you is, as you know, everybody's coming and saying do the next bread is coolest next thing. What would you recommend the users of our conference? What would you say? Like how would you, how would you say to go to market and do it the right way? >> Yeah. Let's say the main thing is for those people to reflect upon their own business and understand the challenges at hand. it's very easy to be asked, why aren't we doing AI? Why aren't we doing machine learning? Why aren't we? But those are just solutions. You should be trying to take time to say okay, but what are some of that challenges? And then can we apply those technologies to it? or could a rudimentary approach, approach of just a simple report or a very basic algorithm solve for that. But if you could take your system to the next level with ML, don't do it for ML's sake or if you could take it with a complex data extract. Make sure you've got an angle inside of what you want to deliver. And then know, once you go down the path of anything more complicated, especially with things like machine learning, that it's a never-ending story. And you're probably not going to get the result you like in the first couple of weeks or month because that's what it is. It's a learning solution. It's a ever evolving beast and you can't just throw it out there and say, "Oh, everyone will be happy." So make sure you've got a fair commitment to getting into that game. And that you've got an envision in hand, and that envision will, I can tell you, usually move once you achieve it. Because you're only going to unlock more realities or more alternative solutions that'll grow from it. >> Absolutely. >> So be strong and want the challenges. >> I love that, and it's how we like to think about the data cloud in general, right? Is we are delivering to the business. At the end of the day, data is useless if you're not giving insights and ability for your business to make decisions and move forward. So I completely agree and I really appreciate the time you took today to sit down with me and educate me on Domino's and educate the world on how you're using data to make better decisions in the business. Thanks, Michael. >> Thanks for your time.
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Fireside Chat Innovating at Allianz Benelux with the Data Cloud
>>Hey, Sue, my great to see you. Welcome to the Data Cloud Summit. Super excited to have you welcome. >>Hey, Chris. Very nice to be there. Thank you for having me >>tell us a little bit about alien spending lakhs. Tell us a little bit about yourself and your role. Italy and Benelux >>aliens, Benelux zits. Basically the aliens business in the region. Belgium, Netherlands and Luxembourg. We serve the needs of the customer here by securing the future. We actually do both PNC asses. We call it properly and casualities in life investment management and health. We do retail, uh, small and medium enterprises. I am a regional chief Data and Biggs, officer for aliens. Benelux. I report directly to the regional CEO my job here in alliance to basically drive the data and analytics agenda for aliens. Vanilla, >>cinnamon. I understand you're getting your PhD in data science. It would be great for the audience to learn a little bit more about what's driving you to do that. And kind of what? What's most interesting to you about data science? A I m l >>the reason why I started to do this because there's so much relevance. Push that which is basically driving the agenda. We need to really look at the theoretical part off it as well. To kind of concrete eyes, Andi toe bring in a certain develop dependency, consistency, timelessness, etcetera. And obviously that which we're doing is very innovative. Here, Italians, monologues driven again by relevance and which is very good for the business. But the timelessness needs to also be the sustainability the scalability needs also has to be given to this particular relevance driven topic so that we don't just create superficial impact. But we create a long lasting and everlasting impact in our competitive intelligence intelligence that building against monologues. >>That's awesome. I mean, thanks for sharing that. So So I think. Cinnamon. When when you and I met back in March 1 of the big things that you were you were considering is, you know, uh, signing up with snowflake and becoming a customer. But part of that journey was convincing Ali on spent lakhs to move to the cloud in your journey. So kind of it would be great for you to explain to the audience. You know what that journey has been like. Was it hard to convince your organization moved to the cloud, What hurdles might you have seen in your journey to the cloud? >>It was not very different to any kind of a change on the kind of effort that you need to put in a change for a normal status go set up that which exists today. So, of course, in any kind of a change, your status could change or challenge that which you bring in. There is a considerable, uh, effort that you need to put in. And it's also your responsibility to basically do that because if you don't have that energy or if you don't have that commitment and you are not able to sustain the energy of the commitment that you show in the new agenda that you bring in, then probably you're not gonna be there to see the change through. Of course, it waas difficult, obviously, because, uh, there is already existing status. Go. And there we have a lot of benefits by moving to cloud, and obviously the benefits seems very interesting. But there is skepticism, and we s alliance is from a group perspective, and Benelux perspective is full of very, very clear on a point that we cannot take advantage off the data that which we have. We want to ensure that privacy is by design. Security is by design. And we give utmost care to our customer data. Um, mhm. And all of this basically brings in tow the concept off. Okay, what is it about moving to the cloud and where are we getting exposed? Where should we basically put together? A security by design privacy with some kind of concepts before we do it and etc. Are you ready? Can be ensured that we still keep the customers data A to a place where we basically can't bust. Well, those are the things that which had to be explained. A certain level of sensitization had to be created. A certain level of awareness. Uh, then the consideration part. Yeah, all of this basically takes its own cycle. >>Awesome. Thanks for sharing that. So we're super excited to call Ali on spending lakhs of customer. Now, what are you excited about with snowflake? And I know that you're you're looking at snowflake. Is this kind of data cloud and data cloud transformation project. Tell us a little bit more about, you know, What? What excites you about Snowflake? How you think you might use stuff like, um, in this kind of transformation of Ali on spending lakhs? >>I know that snowflake is brought to us as a product by you guys, but we look at snowflake is a kind off message. We are breaking down the silos. Literally. Onda. We look at snowflake as a kind often agent to do this. Uh, this is something that which is very important to understand that whatever you do with the organizational level, you still end up with a situation where you kind of reinforce the silos. But, snowflake, we have an opportunity here to even challenge that on break the data silos. Once the data silos is broke, you basically improve the find ability of data. You basically improve the understand ability of the data accessibility of the data interpret ability on everyone sees pretty much the same truth. And that's how the silos disappear. We're very, very excited about the journey that which, which we have in front of us because we're pretty new in it. In the sense that we are going toe haven't very exciting journey as we progress, we are also looking forward to see how Snowflakes road map is going to take us to the point off arrival, as I would call it in our own data revenge in >>today we live in this kind of multi cloud, multi cloud application world. What are some of the concerns you have as you transition from, you know, having stuff in a data center to using multiple clouds to using multiple tools? You know, what's what's some of the challenges you for? See having? What are the things that you're looking for from Snowflake to help you? Um, in that journey, >>there is always a reason why we basically make a change. And the reason is always mostly towards more efficiency, effectiveness and so on and so forth, right? I mean, basically, we have Catholics challenges on this. Catholic challenges can also be addressed with this move to the cloud, except but what We should be careful and should avoid us that the cost that which we have in terms of Camp X is just does not get re attributed into another cost called articulation, cost or arbitration cost. So having a multi cloud is definitely a challenge until you have a kind off orchestrator because we are doing a business here and we don't want to care about pretty much the orchestration. The are part off it on. This needs to be taken taken into account because there is this application cloud and there is this infrastructure cloud. You can have as many clothes as you want, whatever function that which is is supporting you. But that has to be encapsulate, er abstracted away from us so that we're able to focus on the business that we're here to do. And these are certain constraints that I really had as I was thinking about multi cloud or hybrid cloud and I was even focusing on how am I going toe orchestrate all of these different things Eso that you know, you kind of feel abstracted from those things. So well, those are the constraints that I think we still have toe conquer as we progress. I think we are evolving very fastly in that area. And you are the experts in that area, and you know exactly what you're doing there. But for me, what is very important is that uh, yeah, it gets abstracted away from us, and we just get the scalability that we need the elasticity that which we need the security by design the privacy by design on. Then I think this is perfect for us. >>Awesome. So? So I think a lot of customers that are listening to this are about to jump on the same journey that you're you're embarking on. What, is there a specific use case that you decided to kind of go? You know, you know, all in on Snowflake. What was the what was the kind of the initial driver for you to say? Hey, then the business driver on you saying, Hey, I'm gonna use this use case to drive transformation within within Ali and spend lakhs, >>I think virtualization, uh, it's the keep point that comes up the top of my head the moment you speak about what even did drive me to think about snowflake as an option, right? Why virtualization? Because obviously I don't want to move huge amount of data from left, right and center, because you know that when you start optimizing such a kind of an architectural, you end up creating pockets silos, which is totally against what we want to do. We want to break silos. But in the end, just because off the infrastructure needs in the computational needs, etcetera on the response rates and stuff like that, you start to create silos, bring with virtualization and especially with the performance that with Snowflake and provide us in that area. Now it seems like a possibility that we will be able to do that. I mean, it was not something that we just thought about, let's say, a few years back, but now it's definitely possible virtualization. It's one of the key points, but when you talk in the terms of use cases, we Italians monologues do not look at use cases. Actually, we look at business initiatives, so the reason why we don't look at it as use cases is because use cases used, kind off a start and stop. But we were not in the game. Off use cases were in the game off delivering future, that which our customer really wants to be secured. That's what the business we are in and that there are no use cases. There are initiatives there that which matches to the agenda for our customer. So when you start thinking about like that one of the most important things that snowflake offices is an opportunity is to obviously create on environment, so to say, on elastic scalable, uh, situation with the computer that which we need that which basically matches one on one with the agenda for our customer. So what I mean is the data warehousing on the cloud through data warehousing on the cloud is what waas on off our driving thought processes for We did not want to go and say that we will just do, uh, do Data Lake. We will just do data hub way don't belong toe religion. So to say, we basically are very opportunistic in this approach where we say we will have a data lake. We will have a data warehouse. We will have a data hub on. We will integrate it, you know, very a semantic way that which will match to the agenda of the customer and treat the customer as a sort of centric point. >>That's great. I appreciate that. So So, um, Suderman, thank you so much for for, you know, joining us today. Um, And again, thank you for your partnership. We snowflake is super excited. I'm I'm super excited Thio participate in this journey with you. Is there anything that you kind of like to let the audience know before we wrap up? >>Very happy about the way we started Toe talk. Converse. I think the proof of value as we did was a very good engagement with you guys. I mean, you guys were really there. I really appreciate the way that you took the proof of what I've worked with many other windows in terms of proof of value. But I think you had a marked difference in the way you you brought Snowflake. Tow us. Thank you so much and keep doing the good work. >>Thanks so much cinnamon for the partnership and were super pumped on, you know, making you very successful in your project. So thank you so much. >>Thank you.
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Super excited to have you welcome. Thank you for having me Tell us a little bit about yourself and your I report directly to the regional CEO my job to learn a little bit more about what's driving you to do that. But the timelessness needs to also be the sustainability the scalability back in March 1 of the big things that you were you were considering is, you know, are not able to sustain the energy of the commitment that you show in the new agenda that you bring in, Tell us a little bit more about, you know, What? I know that snowflake is brought to us as a product by you guys, but we look at snowflake is a kind off What are some of the concerns you have as you transition from, you know, Eso that you know, you kind of feel abstracted from those things. of the initial driver for you to say? computational needs, etcetera on the response rates and stuff like that, you start to create silos, Is there anything that you kind of like to let the audience know before we wrap up? I really appreciate the way that you took the proof of what I've worked with many other windows in terms of proof Thanks so much cinnamon for the partnership and were super pumped on, you know,
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DevOps Virtual Forum 2020 | Broadcom
>>From around the globe. It's the queue with digital coverage of dev ops virtual forum brought to you by Broadcom. >>Hi, Lisa Martin here covering the Broadcom dev ops virtual forum. I'm very pleased to be joined today by a cube alumni, Jeffrey Hammond, the vice president and principal analyst serving CIO is at Forester. Jeffrey. Nice to talk with you today. >>Good morning. It's good to be here. Yeah. >>So a virtual forum, great opportunity to engage with our audiences so much has changed in the last it's an understatement, right? Or it's an overstated thing, but it's an obvious, so much has changed when we think of dev ops. One of the things that we think of is speed, you know, enabling organizations to be able to better serve customers or adapt to changing markets like we're in now, speaking of the need to adapt, talk to us about what you're seeing with respect to dev ops and agile in the age of COVID, what are things looking like? >>Yeah, I think that, um, for most organizations, we're in a, uh, a period of adjustment, uh, when we initially started, it was essentially a sprint, you know, you run as hard as you can for as fast as you can for as long as you can and you just kind of power through it. And, and that's actually what, um, the folks that get hub saw in may when they ran an analysis of how developers, uh, commit times and a level of work that they were committing and how they were working, uh, in the first couple of months of COVID was, was progressing. They found that developers, at least in the Pacific time zone were actually increasing their work volume, maybe because they didn't have two hour commutes or maybe because they were stuck away in their homes, but for whatever reason, they were doing more work. >>And it's almost like, you know, if you've ever run a marathon the first mile or two in the marathon, you feel great and you just want to run and you want to power through it and you want to go hard. And if you do that by the time you get to mile 18 or 19, you're going to be gassed. It's sucking for wind. Uh, and, and that's, I think where we're starting to hit. So as we start to, um, gear our development chops out for the reality that most of us won't be returning into an office until 2021 at the earliest and many organizations will, will be fundamentally changing, uh, their remote workforce, uh, policies. We have to make sure that the agile processes that we use and the dev ops processes and tools that we use to support these teams are essentially aligned to help developers run that marathon instead of just kind of power through. >>So, um, let me give you a couple of specifics for many organizations, they have been in an environment where they will, um, tolerate Rover remote work and what I would call remote work around the edges like developers can be remote, but product managers and, um, you know, essentially scrum masters and all the administrators that are running the, uh, uh, the SCM repositories and, and the dev ops pipelines are all in the office. And it's essentially centralized work. That's not, we are anymore. We're moving from remote workers at the edge to remote workers at the center of what we do. And so one of the implications of that is that, um, we have to think about all the activities that you need to do from a dev ops perspective or from an agile perspective, they have to be remote people. One of the things I found with some of the organizations I talked to early on was there were things that administrators had to do that required them to go into the office to reboot the SCM server as an example, or to make sure that the final approvals for production, uh, were made. >>And so the code could be moved into the production environment. And so it actually was a little bit difficult because they had to get specific approval from the HR organizations to actually be allowed to go into the office in some States. And so one of the, the results of that is that while we've traditionally said, you know, tools are important, but they're not as important as culture as structure as organization as process. I think we have to rethink that a little bit because to the extent that tools enable us to be more digitally organized and to hiring, you know, achieve higher levels of digitization in our processes and be able to support the idea of remote workers in the center. They're now on an equal footing with so many of the other levers, uh, that, that, um, uh, that organizations have at their disposal. Um, I'll give you another example for years. >>We've said that the key to success with agile at the team level is cross-functional co located teams that are working together physically co located. It's the easiest way to show agile success. We can't do that anymore. We can't be physically located at least for the foreseeable future. So, you know, how do you take the low hanging fruits of an agile transformation and apply it in, in, in, in the time of COVID? Well, I think what you have to do is that you have to look at what physical co-location has enabled in the past and understand that it's not so much the fact that we're together looking at each other across the table. It's the fact that we're able to get into a shared mindspace, uh, from, um, uh, from a measurement perspective, we can have shared purpose. We can engage in high bandwidth communications. It's the spiritual aspect of that physical co-location that is actually important. So one of the biggest things that organizations need to start to ask themselves is how do we achieve spiritual colocation with our agile teams? Because we don't have the, the ease of physical co-location available to us anymore? >>Well, the spiritual co-location is such an interesting kind of provocative phrase there, but something that probably was a challenge here, we are seven, eight months in for many organizations, as you say, going from, you know, physical workspaces, co-location being able to collaborate face to face to a, a light switch flip overnight. And this undefined period of time where all we were living with with was uncertainty, how does spiritual, what do you, when you talk about spiritual co-location in terms of collaboration and processes and technology help us unpack that, and how are you seeing organizations adopted? >>Yeah, it's, it's, um, it's a great question. And, and I think it goes to the very root of how organizations are trying to transform themselves to be more agile and to embrace dev ops. Um, if you go all the way back to the, to the original, uh, agile manifesto, you know, there were four principles that were espoused individuals and interactions over processes and tools. That's still important. Individuals and interactions are at the core of software development, processes and tools that support those individual and interact. Uh, those individuals in those interactions are more important than ever working software over comprehensive documentation. Working software is still more important, but when you are trying to onboard employees and they can't come into the office and they can't do the two day training session and kind of understand how things work and they can't just holler over the cube, uh, to ask a question, you may need to invest a little bit more in documentation to help that onboarding process be successful in a remote context, uh, customer collaboration over contract negotiation. >>Absolutely still important, but employee collaboration is equally as important if you want to be spiritually, spiritually co-located. And if you want to have a shared purpose and then, um, responding to change over following a plan. I think one of the things that's happened in a lot of organizations is we have focused so much of our dev ops effort around velocity getting faster. We need to run as fast as we can like that sprinter. Okay. You know, trying to just power through it as quickly as possible. But as we shift to, to the, to the marathon way of thinking, um, velocity is still important, but agility becomes even more important. So when you have to create an application in three weeks to do track and trace for your employees, agility is more important. Um, and then just flat out velocity. Um, and so changing some of the ways that we think about dev ops practices, um, is, is important to make sure that that agility is there for one thing, you have to defer decisions as far down the chain to the team level as possible. >>So those teams have to be empowered to make decisions because you can't have a program level meeting of six or seven teams and one large hall and say, here's the lay of the land. Here's what we're going to do here are our processes. And here are our guardrails. Those teams have to make decisions much more quickly that developers are actually developing code in smaller chunks of flow. They have to be able to take two hours here or 50 minutes there and do something useful. And so the tools that support us have to become tolerant of the reality of, of, of, of how we're working. So if they work in a way that it allows the team together to take as much autonomy as they can handle, um, to, uh, allow them to communicate in a way that, that, that delivers shared purpose and allows them to adapt and master new technologies, then they're in the zone in their spiritual, they'll get spiritually connected. I hope that makes sense. >>It does. I think we all could use some of that, but, you know, you talked about in the beginning and I've, I've talked to numerous companies during the pandemic on the cube about the productivity, or rather the number of hours of work has gone way up for many roles, you know, and, and, and times that they normally late at night on the weekends. So, but it's a cultural, it's a mind shift to your point about dev ops focused on velocity, sprints, sprints, sprints, and now we have to, so that cultural shift is not an easy one for developers. And even at this folks to flip so quickly, what have you seen in terms of the velocity at which businesses are able to get more of that balance between the velocity, the sprint and the agility? >>I think, I think at the core, this really comes down to management sensitivity. Um, when everybody was in the office, you could kind of see the mental health of development teams by, by watching how they work. You know, you call it management by walking around, right. We can't do that. Managers have to, um, to, to be more aware of what their teams are doing, because they're not going to see that, that developer doing a check-in at 9:00 PM on a Friday, uh, because that's what they had to do, uh, to meet the objectives. And, um, and, and they're going to have to, to, um, to find new ways to measure engagement and also potential burnout. Um, friend of mine once had, uh, had a great metric that he called the parking lot metric. It was helpful as the parking lot at nine. And how full was it at five? >>And that gives you an indication of how engaged your developers are. Um, what's the digital equivalent equivalent to the parking lot metric in the time of COVID it's commit stats, it's commit rates. It's, um, you know, the, uh, the turn rate, uh, that we have in our code. So we have this information, we may not be collecting it, but then the next question becomes, how do we use that information? Do we use that information to say, well, this team isn't delivering as at the same level of productivity as another team, do we weaponize that data or do we use that data to identify impedances in the process? Um, why isn't a team working effectively? Is it because they have higher levels of family obligations and they've got kids that, that are at home? Um, is it because they're working with, um, you know, hardware technology, and guess what, they, it's not easy to get the hardware technology into their home office because it's in the lab at the, uh, at the corporate office, uh, or they're trying to communicate, uh, you know, halfway around the world. >>And, uh, they're communicating with a, with an office lab that is also shut down and, and, and the bandwidth just doesn't enable the, the level of high bandwidth communications. So from a dev ops perspective, managers have to get much more sensitive to the, the exhaust that the dev ops tools are throwing off, but also how they're going to use that in a constructive way to, to prevent burnout. And then they also need to, if they're not already managing or monitoring or measuring the level of developer engagement, they have, they really need to start whether that's surveys around developer satisfaction, um, whether it's, you know, more regular social events, uh, where developers can kind of just get together and drink a beer and talk about what's going on in the project, uh, and monitoring who checks in and who doesn't, uh, they have to, to, um, work harder, I think, than they ever have before. >>Well, and you mentioned burnout, and that's something that I think we've all faced in this time at varying levels and it changes. And it's a real, there's a tension in the air, regardless of where you are. There's a challenge, as you mentioned, people having, you know, coworker, their kids as coworkers and fighting for bandwidth, because everyone is forced in this situation. I'd love to get your perspective on some businesses that are, that have done this well, this adaptation, what can you share in terms of some real-world examples that might inspire the audience? >>Yeah. Uh, I'll start with, uh, stack overflow. Uh, they recently published a piece in the journal of the ACM around some of the things that they had discovered. Um, you know, first of all, just a cultural philosophy. If one person is remote, everybody is remote. And you just think that way from an executive level, um, social spaces. One of the things that they talk about doing is leaving a video conference room open at a team level all day long, and the team members, you know, we'll go on mute, you know, so that they don't have to, that they don't necessarily have to be there with somebody else listening to them. But if they have a question, they can just pop off mute really quickly and ask the question. And if anybody else knows the answer, it's kind of like being in that virtual pod. Uh, if you, uh, if you will, um, even here at Forrester, one of the things that we've done is we've invested in social ceremonies. >>We've actually moved our to our team meetings on, on my analyst team from, from once every two weeks to weekly. And we have built more time in for social Ajay socialization, just so we can see, uh, how, how, how we're doing. Um, I think Microsoft has really made some good, uh, information available in how they've managed things like the onboarding process. I think I'm Amanda silver over there mentioned that a couple of weeks ago when, uh, uh, a presentation they did that, uh, uh, Microsoft onboarded over 150,000 people since the start of COVID, if you don't have good remote onboarding processes, that's going to be a disaster. Now they're not all developers, but if you think about it, um, everything from how you do the interviewing process, uh, to how you get people, their badges, to how they get their equipment. Um, security is a, is another issue that they called out typically, uh, it security, um, the security of, of developers machines ends at, at, at the corporate desktop. >>But, you know, since we're increasingly using our own machines, our own hardware, um, security organizations kind of have to extend their security policies to cover, uh, employee devices, and that's caused them to scramble a little bit. Uh, so, so the examples are out there. It's not a lot of, like, we have to do everything completely differently, but it's a lot of subtle changes that, that have to be made. Um, I'll give you another example. Um, one of the things that, that we are seeing is that, um, more and more organizations to deal with the challenges around agility, with respect to delivering software, embracing low-code tools. In fact, uh, we see about 50% of firms are using low-code tools right now. We predict it's going to be 75% by the end of next year. So figuring out how your dev ops processes support an organization that might be using Mendix or OutSystems, or, you know, the power platform building the front end of an application, like a track and trace application really, really quickly, but then hooking it up to your backend infrastructure. Does that happen completely outside the dev ops investments that you're making and the agile processes that you're making, or do you adapt your organization? Um, our hybrid teams now teams that not just have professional developers, but also have business users that are doing some development with a low-code tool. Those are the kinds of things that we have to be, um, willing to, um, to entertain in order to shift the focus a little bit more toward the agility side, I think >>Lot of obstacles, but also a lot of opportunities for businesses to really learn, pay attention here, pivot and grow, and hopefully some good opportunities for the developers and the business folks to just get better at what they're doing and learning to embrace spiritual co-location Jeffrey, thank you so much for joining us on the program today. Very insightful conversation. >>My pleasure. It's it's, it's an important thing. Just remember if you're going to run that marathon, break it into 26, 10 minute runs, take a walk break in between each and you'll find that you'll get there. >>Digestible components, wise advice. Jeffery Hammond. Thank you so much for joining for Jeffrey I'm Lisa Martin, you're watching Broadcom's dev ops virtual forum >>From around the globe. It's the queue with digital coverage of dev ops virtual forum brought to you by Broadcom, >>Continuing our conversations here at Broadcom's dev ops virtual forum. Lisa Martin here, please. To welcome back to the program, Serge Lucio, the general manager of the enterprise software division at Broadcom. Hey, Serge. Welcome. Thank you. Good to be here. So I know you were just, uh, participating with the biz ops manifesto that just happened recently. I just had the chance to talk with Jeffrey Hammond and he unlocked this really interesting concept, but I wanted to get your thoughts on spiritual co-location as really a necessity for biz ops to succeed in this unusual time in which we're living. What are your thoughts on spiritual colocation in terms of cultural change versus adoption of technologies? >>Yeah, it's a, it's, it's quite interesting, right? When we, when we think about the major impediments for, uh, for dev ops implementation, it's all about culture, right? And swore over the last 20 years, we've been talking about silos. We'd be talking about the paradox for these teams to when it went to align in many ways, it's not so much about these teams aligning, but about being in the same car in the same books, right? It's really about fusing those teams around kind of the common purpose, a common objective. So to me, the, this, this is really about kind of changing this culture where people start to look at a kind of OKR is instead of the key objective, um, that, that drives the entire team. Now, what it means in practice is really that's, uh, we need to change a lot of behaviors, right? It's not about the Yarki, it's not about roles. It's about, you know, who can do what and when, and, uh, you know, driving a bias towards action. It also means that we need, I mean, especially in this school times, it becomes very difficult, right? To drive kind of a kind of collaboration between these teams. And so I think there there's a significant role that especially tools can play in terms of providing this complex feedback from teams to, uh, to be in that preface spiritual qualification. >>Well, and it talked about culture being, it's something that, you know, we're so used to talking about dev ops with respect to velocity, all about speed here. But of course this time everything changed so quickly, but going from the physical spaces to everybody being remote really does take it. It's very different than you can't replicate it digitally, but there are collaboration tools that can kind of really be essential to help that cultural shift. Right? >>Yeah. So 2020, we, we touch to talk about collaboration in a very mundane way. Like, of course we can use zoom. We can all get into, into the same room. But the point when I think when Jeff says spiritual, co-location, it's really about, we all share the same objective. Do we, do we have a niece who, for instance, our pipeline, right? When you talk about dev ops, probably we all started thinking about this continuous delivery pipeline that basically drives the automation, the orchestration across the team, but just thinking about a pipeline, right, at the end of the day, it's all about what is the meantime to beat back to these teams. If I'm a developer and a commit code, I don't, does it take where, you know, that code to be processed through pipeline pushy? Can I get feedback if I am a finance person who is funding a product or a project, what is my meantime to beat back? >>And so a lot of, kind of a, when we think about the pipeline, I think what's been really inspiring to me in the last year or so is that there is much more of an adoption of the Dora metrics. There is way more of a focus around value stream management. And to me, this is really when we talk about collaboration, it's really a balance. How do you provide the feedback to the different stakeholders across the life cycle in a very timely matter? And that's what we would need to get to in terms of kind of this, this notion of collaboration. It's not so much about people being in the same physical space. It's about, you know, when I checked in code, you know, to do I guess the system to automatically identify what I'm going to break. If I'm about to release some allegation, how can the system help me reduce my change pillar rates? Because it's, it's able to predict that some issue was introduced in the outpatient or work product. Um, so I think there's, there's a great role of technology and AI candidate Lynch to, to actually provide that new level of collaboration. >>So we'll get to AI in a second, but I'm curious, what are some of the, of the metrics you think that really matter right now is organizations are still in some form of transformation to this new almost 100% remote workforce. >>So I'll just say first, I'm not a big fan of metrics. Um, and the reason being that, you know, you can look at a change killer rate, right, or a lead time or cycle time. And those are, those are interesting metrics, right? The trend on metric is absolutely critical, but what's more important is you get to the root cause what is taught to you lean to that metric to degrade or improve or time. And so I'm much more interested and we, you know, fruit for Broadcom. Are we more interested in understanding what are the patterns that contribute to this? So I'll give you a very mundane example. You know, we know that cycle time is heavily influenced by, um, organizational boundaries. So, you know, we talk a lot about silos, but, uh, we we've worked with many of our customers doing value stream mapping. And oftentimes what you see is that really the boundaries of your organization creates a lot of idle time, right? So to me, it's less about the metrics. I think the door metrics are a pretty, you know, valid set metrics, but what's way more important is to understand what are the antiperspirants, what are the things that we can detect through the data that actually are affecting those metrics. And, uh, I mean, over the last 10, 20 years, we've learned a lot about kind of what are, what are the antiperspirants within our large enterprise customers. And there are plenty of them. >>What are some of the things that you're seeing now with respect to patterns that have developed over the last seven to eight months? >>So I think the two areas which clearly are evolving very quickly are on kind of the front end of the life cycle, where DevOps is more and more embracing value stream management value stream mapping. Um, and I think what's interesting is that in many ways the product is becoming the new silo. Uh, the notion of a product is very difficult by itself to actually define people are starting to recognize that a value stream is not its own little kind of Island. That in reality, when I define a product, this product, oftentimes as dependencies on our products and that in fact, you're looking at kind of a network of value streams, if you will. So, so even on that, and there is clearly kind of a new sets, if you will, of anti-patterns where products are being defined as a set of OTRs, they have interdependencies and you have have a new set of silos on the operands, uh, the Abra key movement to Israel and the SRE space where, um, I think there is a cultural clash while the dev ops side is very much embracing this notion of OTRs and value stream mapping and Belgium management. >>On the other end, you have the it operations teams. We still think business services, right? For them, they think about configure items, think about infrastructure. And so, you know, it's not uncommon to see, you know, teams where, you know, the operations team is still thinking about hundreds of thousands, tens of thousands of business services. And so the, the, there is there's this boundary where, um, I think, well, SRE is being put in place. And there's lots of thinking about what kind of metrics can be fined. I think, you know, going back to culture, I think there's a lot of cultural evolution that's still required for true operations team. >>And that's a hard thing. Cultural transformation in any industry pandemic or not is a challenging thing. You talked about, uh, AI and automation of minutes ago. How do you think those technologies can be leveraged by DevOps leaders to influence their successes and their ability to collaborate, maybe see eye to eye with the SRS? >>Yeah. Um, so th you're kind of too. So even for myself, as a leader of a, you know, 1500 people organization, there's a number of things I don't see right. On a daily basis. And, um, I think the, the, the, the technologies that we have at our disposal today from the AI are able to mind a lot of data and expose a lot of, uh, issues that's as leaders we may not be aware of. And some of the, some of these are pretty kind of easy to understand, right? We all think we're agile. And yet when you, when you start to understand, for instance, uh, what is the, what is the working progress right to during the sprint? Um, when you start to analyze the data you can detect, for instance, that maybe the teams are over committed, that there is too much work in progress. >>You can start to identify kind of, interdepencies either from a technology, from a people point of view, which were hidden, uh, you can start to understand maybe the change filler rates he's he is dragging. So I believe that there is a, there's a fundamental role to be played by the tools to, to expose again, these anti parents, to, to make these things visible to the teams, to be able to even compare teams. Right. One of the things that's, that's, uh, that's amazing is now we have access to tons of data, not just from a given customer, but across a large number of customers. And so we start to compare all of these teams kind of operate, and what's working, what's not working >>Thoughts on AI and automation as, as a facilitator of spiritual co-location. >>Yeah, absolutely. Absolutely. It's um, you know, th there's, uh, the problem we all face is the unknown, right? The, the law city, but volume variety of the data, uh, everyday we don't really necessarily completely appreciate what is the impact of our actions, right? And so, um, AI can really act as a safety net that enables us to, to understand what is the impact of our actions. Um, and so, yeah, in many ways, the ability to be informed in a timely matter to be able to interact with people on the basis of data, um, and collaborate on the data. And the actual matter, I think is, is a, is a very powerful enabler, uh, on, in that respect. I mean, I, I've seen, um, I've seen countless of times that, uh, for instance, at the SRE boundary, um, to basically show that we'll turn the quality attributes, so an incoming release, right. And exposing that to, uh, an operations person and a sorry person, and enabling that collaboration dialogue through data is a very, very powerful tool. >>Do you have any recommendations for how teams can use, you know, the SRE folks, the dev ops says can use AI and automation in the right ways to be successful rather than some ways that aren't going to be nonproductive. >>Yeah. So to me, the th there, there's a part of the question really is when, when we talk about data, there are there different ways you can use data, right? Um, so you can, you can do a lot of an analytics, predictive analytics. So I think there is a, there's a tendency, uh, to look at, let's say a, um, a specific KPI, like a, an availability KPI, or change filler rate, and to basically do a regression analysis and projecting all these things, going to happen in the future. To me, that that's, that's a, that's a bad approach. The reason why I fundamentally think it's a better approach is because we are systems. The way we develop software is, is a, is a non-leader kind of system, right? Software development is not linear nature. And so I think there's a D this is probably the worst approach is to actually focus on metrics on the other end. >>Um, if you, if you start to actually understand at a more granular level, what har, uh, which are the things which are contributing to this, right? So if you start to understand, for instance, that whenever maybe, you know, you affect a specific part of the application that translates into production issues. So we, we have, I've actually, uh, a customer who, uh, identified that, uh, over 50% of their unplanned outages were related to specific components in your architecture. And whenever these components were changed, this resulted in these plant outages. So if you start to be able to basically establish causality, right, cause an effect between kind of data across the last cycle. I think, I think this is the right way to, uh, to, to use AI. And so pharma to be, I think it's way more God could have a classification problem. What are the classes of problems that do exist and affect things as opposed to analytics, predictive, which I don't think is as powerful. >>So I mentioned in the beginning of our conversation, that just came off the biz ops manifesto. You're one of the authors of that. I want to get your thoughts on dev ops and biz ops overlapping, complimenting each other, what, from a, the biz ops perspective, what does it mean to the future of dev ops? >>Yeah, so, so it's interesting, right? If you think about DevOps, um, there's no felony document, right? Can we, we can refer to the Phoenix project. I mean, there are a set of documents which have been written, but in many ways, there's no clear definition of what dev ops is. Uh, if you go to the dev ops Institute today, you'll see that they are specific, um, trainings for instance, on value management on SRE. And so in many ways, the problem we have as an industry is that, um, there are set practices between agile dev ops, SRE Valley should management. I told, right. And we all basically talk about the same things, right. We all talk about essentially, um, accelerating in the meantime fee to feedback, but yet we don't have the common framework to talk about that. The other key thing is that we add to wait, uh, for, uh, for jeans, Jean Kim's Lascaux, um, to, uh, to really start to get into the business aspect, right? >>And for value stream mapping to start to emerge for us to start as an industry, right. It, to start to think about what is our connection with the business aspect, what's our purpose, right? And ultimately it's all about driving these business outcomes. And so to me, these ops is really about kind of, uh, putting a lens on this critical element that it's not business and it, that we in fact need to fuse business 19 that I need needs to transform itself to recognize that it's, it's this value generator, right. It's not a cost center. And so the relationship to me, it's more than BizOps provides kind of this Oliver or kind of framework, if you will. That set the context for what is the reason, uh, for it to exist. What's part of the core values and principles that it needs to embrace to, again, change from a cost center to a value center. And then we need to start to use this as a way to start to unify some of the, again, the core practices, whether it's agile, DevOps value, stream mapping SRE. Um, so, so I think over time, my hope is that we start to optimize a lot of our practices, language, um, and, uh, and cultural elements. >>Last question surgeon, the last few seconds we have here talking about this, the relation between biz ops and dev ops, um, what do you think as DevOps evolves? And as you talked to circle some of your insights, what should our audience keep their eyes on in the next six to 12 months? >>So to me, the key, the key, um, challenge for, for the industry is really around. So we were seeing a very rapid shift towards kind of, uh, product to product, right. Which we don't want to do is to recreate kind of these new silos, these hard silos. Um, so that, that's one of the big changes, uh, that I think we need to be, uh, to be really careful about, um, because it is ultimately, it is about culture. It's not about, uh, it's not about, um, kind of how we segment the work, right. And, uh, any true culture that we can overcome kind of silos. So back to, I guess, with Jeffrey's concept of, um, kind of the spiritual co-location, I think it's, it's really about that too. It's really about kind of, uh, uh, focusing on the business outcomes on kind of aligning on driving engagement across the teams, but, but not for create a, kind of a new set of silos, which instead of being vertical are going to be these horizontal products >>Crazy by surge that looking at culture as kind of a way of really, uh, uh, addressing and helping to, uh, re re reduce, replace challenges. We thank you so much for sharing your insights and your time at today's DevOps virtual forum. >>Thank you. Thanks for your time. >>I'll be right back >>From around the globe it's the cube with digital coverage of devops virtual forum brought to you by Broadcom. >>Welcome to Broadcom's DevOps virtual forum, I'm Lisa Martin, and I'm joined by another Martin, very socially distanced from me all the way coming from Birmingham, England is Glynn Martin, the head of QA transformation at BT. Glynn, it's great to have you on the program. Thank you, Lisa. I'm looking forward to it. As we said before, we went live to Martins for the person one in one segment. So this is going to be an interesting segment guys, what we're going to do is Glynn's going to give us a really kind of deep inside out view of devops from an evolution perspective. So Glynn, let's start. Transformation is at the heart of what you do. It's obviously been a very transformative year. How have the events of this year affected the >> transformation that you are still responsible for driving? Yeah. Thank you, Lisa. I mean, yeah, it has been a difficult year. >>Um, and although working for BT, which is a global telecommunications company, um, I'm relatively resilient, I suppose, as a, an industry, um, through COVID obviously still has been affected and has got its challenges. And if anything, it's actually caused us to accelerate our transformation journey. Um, you know, we had to do some great things during this time around, um, you know, in the UK for our emergency and, um, health workers give them unlimited data and for vulnerable people to support them. And that's spent that we've had to deliver changes quickly. Um, but what we want to be able to do is deliver those kinds of changes quickly, but sustainably for everything that we do, not just because there's an emergency. Um, so we were already on the kind of journey to agile, but ever more important now that we are, we are able to do those, that kind of work, do it more quickly. >>Um, and that it works because the, the implications of it not working is, can be terrible in terms of you know, we've been supporting testing centers,  new hospitals to treat COVID patients. So we need to get it right. And then therefore the coverage of what we do, the quality of what we do and how quickly we do it really has taken on a new scale and what was already a very competitive market within the telco industry within the UK. Um, you know, what I would say is that, you know, we are under pressure to deliver more value, but we have small cost challenges. We have to obviously, um, deal with the fact that, you know, COVID 19 has hit most industries kind of revenues and profits. So we've got this kind of paradox between having less costs, but having to deliver more value quicker and  to higher quality. So yeah, certainly the finances is, um, on our minds and that's why we need flexible models, cost models that allow us to kind of do growth, but we get that growth by showing that we're delivering value. Um, especially in these times when there are financial challenges on companies. So one of the things that I want to ask you about, I'm again, looking at DevOps from the inside >>Out and the evolution that you've seen, you talked about the speed of things really accelerating in this last nine months or so. When we think dev ops, we think speed. But one of the things I'd love to get your perspective on is we've talked about in a number of the segments that we've done for this event is cultural change. What are some of the things that you've seen there as, as needing to get, as you said, get things right, but done so quickly to support essential businesses, essential workers. How have you seen that cultural shift? >>Yeah, I think, you know, before test teams for themselves at this part of the software delivery cycle, um, and actually now really our customers are expecting that quality and to deliver for our customers what they want, quality has to be ingrained throughout the life cycle. Obviously, you know, there's lots of buzzwords like shift left. Um, how do we do shift left testing? Um, but for me, that's really instilling quality and given capabilities shared capabilities throughout the life cycle that drive automation, drive improvements. I always say that, you know, you're only as good as your lowest common denominator. And one thing that we were finding on our dev ops journey was that we  would be trying to do certain things quick, we had automated build, automated tests. But if we were taking a weeks to create test scripts, or we were taking weeks to manually craft data, and even then when we had taken so long to do it, that the coverage was quite poor and that led to lots of defects later on in the life cycle, or even in our production environment, we just couldn't afford to do that. >>And actually, focusing on continuous testing over the last nine to 12 months has really given us the ability to deliver quickly across the whole life cycle. And therefore actually go from doing a kind of semi agile kind of thing, where we did the user stories, we did a few of the kind of agile ceremonies, but we weren't really deploying any quicker into production because our stakeholders were scared that we didn't have the same control that we had when we had more waterfall releases. And, you know, when we didn't think of ourselves. So we've done a lot of work on every aspect, um, especially from a testing point of view, every aspect of every activity, rather than just looking at automated tests, you know, whether it is actually creating the test in the first place, whether it's doing security testing earlier in the lot and performance testing in the life cycle, et cetera. So, yeah, it's been a real key thing that for CT, for us to drive DevOps, >>Talk to me a little bit about your team. What are some of the shifts in terms of expectations that you're experiencing and how your team interacts with the internal folks from pipeline through life cycle? >>Yeah, we've done a lot of work on this. Um, you know, there's a thing that I think people will probably call it a customer experience gap, and it reminds me of a Gilbert cartoon, where we start with the requirements here and you're almost like a Chinese whisper effects and what we deliver is completely different. So we think the testing team or the delivery teams, um, know in our teeth has done a great job. This is what it said in the acceptance criteria, but then our customers are saying, well, actually that's not working this isn't working and there's this kind of gap. Um, we had a great launch this year of agile requirements, it's one of the Broadcom tools. And that was the first time in, ever since I remember actually working within BT, I had customers saying to me, wow, you know, we want more of this. >>We want more projects to have extra requirements design on it because it allowed us to actually work with the business collaboratively. I mean, we talk about collaboration, but how do we actually, you know, do that and have something that both the business and technical people can understand. And we've actually been working with the business , using agile requirements designer to really look at what the requirements are, tease out requirements we hadn't even thought of and making sure that we've got high levels of test coverage. And what we actually deliver at the end of it, not only have we been able to generate tests more quickly, but we've got much higher test coverage and also can more smartly, using the kind of AI within the tool and then some of the other kinds of pipeline tools, actually deliver to choose the right tasks, and actually doing a risk based testing approach. So that's been a great launch this year, but just the start of many kinds of things that we're doing >>Well, what I hear in that, Glynn is a lot of positives that have come out of a very challenging situation. Talk to me about it. And I liked that perspective. This is a very challenging time for everybody in the world, but it sounds like from a collaboration perspective you're right, we talk about that a lot critical with devops. But those challenges there, you guys were able to overcome those pretty quickly. What other challenges did you face and figure out quickly enough to be able to pivot so fast? >>I mean, you talked about culture. You know, BT is like most companies  So it's very siloed. You know we're still trying to work to become closer as a company. So I think there's a lot of challenges around how would you integrate with other tools? How would you integrate with the various different technologies. And BT, we have 58 different IT stacks. That's not systems, that's stacks, all of those stacks can have hundreds of systems. And we're trying to, we've got a drive at the moment, a simplified program where we're trying to you know, reduce that number to 14 stacks. And even then there'll be complexity behind the scenes that we will be challenged more and more as we go forward. How do we actually highlight that to our users? And as an it organization, how do we make ourselves leaner, so that even when we've still got some of that legacy, and we'll never fully get rid of it and that's the kind of trade off that we have to make, how do we actually deal with that and hide that from our users and drive those programs, so we can, as I say, accelerate change,  reduce that kind of waste and that kind of legacy costs out of our business. You know, the other thing as well, I'm sure telecoms is probably no different to insurance or finance. When you take the number of products that we do, and then you combine them, the permutations are tens and hundreds of thousands of products. So we, as a business are trying to simplify, we are trying to do that in an agile way. >>And haven't tried to do agile in the proper way and really actually work at pace, really deliver value. So I think what we're looking more and more at the moment is actually  more value focused. Before we used to deliver changes sometimes into production. Someone had a great idea, or it was a great idea nine months ago or 12 months ago, but actually then we ended up deploying it and then we'd look at the users, the usage of that product or that application or whatever it is, and it's not being used for six months. So we haven't got, you know, the cost of the last 12 months. We certainly haven't gotten room for that kind of waste and, you know, for not really understanding the value of changes that we are doing. So I think that's the most important thing of the moment, it's really taking that waste out. You know, there's lots of focus on things like flow management, what bits of our process are actually taking too long. And we've started on that journey, but we've got a hell of a long way to go. But that involves looking at every aspect of the software delivery cycle. >> Going from, what 58 IT stacks down to 14 or whatever it's going to be, simplifying sounds magical to everybody. It's a big challenge. What are some of the core technology capabilities that you see really as kind of essential for enabling that with this new way that you're working? >>Yeah. I mean, I think we were started on a continuous testing journey, and I think that's just the start. I mean as I say, looking at every aspect of, you know, from a QA point of view is every aspect of what we do. And it's also looking at, you know, we've started to branch into more like AI, uh, AI ops and, you know, really the full life cycle. Um, and you know, that's just a stepping stone to, you know, I think autonomics is the way forward, right. You know, all of this kind of stuff that happens, um, you know, monitoring, uh, you know, watching the systems what's happening in production, how do we feed that back? How'd you get to a point where actually we think about change and then suddenly it's in production safely, or if it's not going to safety, it's automatically backing out. So, you know, it's a very, very long journey, but if we want to, you know, in a world where the pace is in ever-increasing and the demands for the team, and, you know, with the pressures on, at the moment where we're being asked to do things, uh, you know, more efficiently and as lean as possible, we need to be thinking about every part of the process and how we put the kind of stepping stones in place to lead us to a more automated kind of, um, you know, um, the future. >>Do you feel that that planned outcomes are starting to align with what's delivered, given this massive shift that you're experiencing? >>I think it's starting to, and I think, you know, as I say, as we look at more of a value based approach, um, and, um, you know, as I say, print, this was a kind of flow management. I think that that will become ever, uh, ever more important. So, um, I think it starting to people certainly realize that, you know, teams need to work together, you know, the kind of the cousin between business and it, especially as we go to more kind of SAS based solutions, low code solutions, you know, there's not such a gap anymore, actually, some of our business partners that expense to be much more tech savvy. Um, so I think, you know, this is what we have to kind of appreciate what is its role, how do we give the capabilities, um, become more of a centers of excellence rather than actually doing mounds amounts of work. And for me, and from a testing point of view, you know, mounds and mounds of testing, actually, how do we automate that? How do we actually generate that instead of, um, create it? I think that's the kind of challenge going forward. >>What are some, as we look forward, what are some of the things that you would like to see implemented or deployed in the next, say six to 12 months as we hopefully round a corner with this pandemic? >>Yeah, I think, um, you know, certainly for, for where we are as a company from a QA perspective, we are, um, you let's start in bits that we do well, you know, we've started creating, um, continuous delivery and DevOps pipelines. Um, there's still manual aspects of that. So, you know, certainly for me, I I've challenged my team with saying how do we do an automated journey? So if I put a requirement in JIRA or rally or wherever it is and why then click a button and, you know, with either zero touch for one such, then put that into production and have confidence that, that has been done safely and that it works and what happens if it doesn't work. So, you know, that's, that's the next, um, the next few months, that's what our concentration, um, is, is about. But it's also about decision-making, you know, how do you actually understand those value judgments? >>And I think there's lots of the things dev ops, AI ops, kind of that always ask aspects of business operations. I think it's about having the information in one place to make those kinds of decisions. How does it all try and tie it together? As I say, even still with kind of dev ops, we've still got elements within my company where we've got lots of different organizations doing some, doing similar kinds of things, but they're all kind of working in silos. So I think having AI ops as it comes more and more to the fore as we go to cloud, and that's what we need to, you know, we're still very early on in our cloud journey, you know, so we need to make sure the technologies work with cloud as well as you can have, um, legacy systems, but it's about bringing that all together and having a full, visible pipeline, um, that everybody can see and make decisions. >>You said the word confidence, which jumped out at me right away, because absolutely you've got to have be able to have confidence in what your team is delivering and how it's impacting the business and those customers. Last question then for you is how would you advise your peers in a similar situation to leverage technology automation, for example, dev ops, to be able to gain the confidence that they're making the right decisions for their business? >>I think the, the, the, the, the approach that we've taken actually is not started with technology. Um, we've actually taken a human centered design, uh, as a core principle of what we do, um, within the it part of BT. So by using human centered design, that means we talk to our customers, we understand their pain points, we map out their current processes. Um, and then when we mapped out what this process does, it also understand their aspirations as well, you know? Um, and where do they want to be in six months? You know, do they want it to be, um, more agile and, you know, or do they want to, you know, is, is this a part of their business that they want to do one better? We actually then looked at why that's not running well, and then see what, what solutions are out there. >>We've been lucky that, you know, with our partnership, with Broadcom within the payer line, lots of the tools and the PLA have directly answered some of the business's problems. But I think by having those conversations and actually engaging with the business, um, you know, especially if the business hold the purse strings, which in, in, uh, you know, in some companies include not as they do there is that kind of, you know, almost by understanding their, their pain points and then starting, this is how we can solve your problem. Um, is we've, we've tended to be much more successful than trying to impose something and say, well, here's the technology that they don't quite understand. It doesn't really understand how it kind of resonates with their problems. So I think that's the heart of it. It's really about, you know, getting, looking at the data, looking at the processes, looking at where the kind of waste is. >>And then actually then looking at the right solutions. Then, as I say, continuous testing is massive for us. We've also got a good relationship with Apple towards looking at visual AI. And actually there's a common theme through that. And I mean, AI is becoming more and more prevalent. And I know, you know, sometimes what is AI and people have kind of this semantics of, is it true AI or not, but it's certainly, you know, AI machine learning is becoming more and more prevalent in the way that we work. And it's allowing us to be much more effective, be quicker in what we do and be more accurate. And, you know, whether it's finding defects running the right tests or, um, you know, being able to anticipate problems before they're happening in a production environment. >>Well, thank you so much for giving us this sort of insight outlook at dev ops sharing the successes that you're having, taking those challenges, converting them to opportunities and forgiving folks who might be in your shoes, or maybe slightly behind advice enter. They appreciate it. We appreciate your time. >>Well, it's been an absolute pleasure, really. Thank you for inviting me. I have a extremely enjoyed it. So thank you ever so much. >>Excellent. Me too. I've learned a lot for Glenn Martin. I'm Lisa Martin. You're watching the cube >>Driving revenue today means getting better, more valuable software features into the hands of your customers. If you don't do it quickly, your competitors as well, but going faster without quality creates risks that can damage your brand destroy customer loyalty and cost millions to fix dev ops from Broadcom is a complete solution for balancing speed and risk, allowing you to accelerate the flow of value while minimizing the risk and severity of critical issues with Broadcom quality becomes integrated across the entire DevOps pipeline from planning to production, actionable insights, including our unique readiness score, provide a three 60 degree view of software quality giving you visibility into potential issues before they become disasters. Dev ops leaders can manage these risks with tools like Canary deployments tested on a small subset of users, or immediately roll back to limit the impact of defects for subsequent cycles. Dev ops from Broadcom makes innovation improvement easier with integrated planning and continuous testing tools that accelerate the flow of value product requirements are used to automatically generate tests to ensure complete quality coverage and tests are easily updated. >>As requirements change developers can perform unit testing without ever leaving their preferred environment, improving efficiency and productivity for the ultimate in shift left testing the platform also integrates virtual services and test data on demand. Eliminating two common roadblocks to fast and complete continuous testing. When software is ready for the CIC CD pipeline, only DevOps from Broadcom uses AI to prioritize the most critical and relevant tests dramatically improving feedback speed with no decrease in quality. This release is ready to go wherever you are in your DevOps journey. Broadcom helps maximize innovation velocity while managing risk. So you can deploy ideas into production faster and release with more confidence from around the globe. It's the queue with digital coverage of dev ops virtual forum brought to you by Broadcom. >>Hi guys. Welcome back. So we have discussed the current state and the near future state of dev ops and how it's going to evolve from three unique perspectives. In this last segment, we're going to open up the floor and see if we can come to a shared understanding of where dev ops needs to go in order to be successful next year. So our guests today are, you've seen them all before Jeffrey Hammond is here. The VP and principal analyst serving CIO is at Forester. We've also Serge Lucio, the GM of Broadcom's enterprise software division and Glenn Martin, the head of QA transformation at BT guys. Welcome back. Great to have you all three together >>To be here. >>All right. So we're very, we're all very socially distanced as we've talked about before. Great to have this conversation. So let's, let's start with one of the topics that we kicked off the forum with Jeff. We're going to start with you spiritual co-location that's a really interesting topic that we've we've uncovered, but how much of the challenge is truly cultural and what can we solve through technology? Jeff, we'll start with you then search then Glen Jeff, take it away. >>Yeah, I think fundamentally you can have all the technology in the world and if you don't make the right investments in the cultural practices in your development organization, you still won't be effective. Um, almost 10 years ago, I wrote a piece, um, where I did a bunch of research around what made high-performance teams, software delivery teams, high performance. And one of the things that came out as part of that was that these teams have a high level of autonomy. And that's one of the things that you see coming out of the agile manifesto. Let's take that to today where developers are on their own in their own offices. If you've got teams where the team itself had a high level of autonomy, um, and they know how to work, they can make decisions. They can move forward. They're not waiting for management to tell them what to do. >>And so what we have seen is that organizations that embraced autonomy, uh, and got their teams in the right place and their teams had the information that they needed to make the right decisions have actually been able to operate pretty well, even as they've been remote. And it's turned out to be things like, well, how do we actually push the software that we've created into production that would become the challenge is not, are we writing the right software? And that's why I think the term spiritual co-location is so important because even though we may be physically distant, we're on the same plane, we're connected from a, from, from a, a shared purpose. Um, you know, surgeon, I worked together a long, long time ago. So it's been what almost 15, 16 years since we were at the same place. And yet I would say there's probably still a certain level of spiritual co-location between us, uh, because of the shared purposes that we've had in the past and what we've seen in the industry. And that's a really powerful tool, uh, to build on. So what do tools play as part of that, to the extent that tools make information available, to build shared purpose on to the extent that they enable communication so that we can build that spiritual co-location to the extent that they reinforce the culture that we want to put in place, they can be incredibly valuable, especially when, when we don't have the luxury of physical locate physical co-location. Okay. That makes sense. >>It does. I shouldn't have introduced us. This last segment is we're all spiritually co-located or it's a surge, clearly you're still spiritually co located with jump. Talk to me about what your thoughts are about spiritual of co-location the cultural impact and how technology can move it forward. >>Yeah. So I think, well, I'm going to sound very similar to Jeff in that respect. I think, you know, it starts with kind of a shared purpose and the other understanding, Oh, individuals teams, uh, contributed to kind of a business outcome, what is our shared goal or shared vision? What's what is it we're trying to achieve collectively and keeping it kind of aligned to that? Um, and so, so it's really starts with that now, now the big challenge, always these over the last 20 years, especially in large organization, there's been specialization of roles and functions. And so we, we all that started to basically measure which we do, uh, on a daily basis using metrics, which oftentimes are completely disconnected from kind of a business outcome or purpose. We, we kind of reverted back to, okay, what is my database all the time? What is my cycle time? >>Right. And, and I think, you know, which we can do or where we really should be focused as an industry is to start to basically provide a lens or these different stakeholders to look at what they're doing in the context of kind of these business outcomes. So, um, you know, probably one of my, um, favorites experience was to actually weakness at one of a large financial institution. Um, you know, Tuesday Golder's unquote development and operations staring at the same data, right. Which was related to, you know, in calming changes, um, test execution results, you know, Coverity coverage, um, official liabilities and all the all ran. It could have a direction level links. And that's when you start to put these things in context and represent that to you in a way that these different stakeholders can, can look at from their different lens. And, uh, and it can start to basically communicate and, and understand have they joined our company to, uh, to, to that kind of common view or objective. >>And Glen, we talked a lot about transformation with you last time. What are your thoughts on spiritual colocation and the cultural part, the technology impact? >>Yeah, I mean, I agree with Jeffrey that, you know, um, the people and culture, the most important thing, actually, that's why it's really important when you're transforming to have partners who have the same vision as you, um, who, who you can work with, have the same end goal in mind. And w I've certainly found that with our, um, you know, continuing relationship with Broadcom, what it also does though, is although, you know, tools can accelerate what you're doing and can join consistency. You know, we've seen within simplify, which is BTS flagship transformation program, where we're trying to, as it can, it says simplify the number of systems stacks that we have, the number of products that we have actually at the moment, we've got different value streams within that program who have got organizational silos. We were trying to rewrite, rewrite the wheel, um, who are still doing things manually. >>So in order to try and bring that consistency, we need the right tools that actually are at an enterprise grade, which can be flexible to work with in BT, which is such a complex and very dev, uh, different environments, depending on what area of BT you're in, whether it's a consumer, whether it's a mobile area, whether it's large global or government organizations, you know, we found that we need tools that can, um, drive that consistency, but also flex to Greenfield brownfield kind of technologies as well. So it's really important that as I say, for a number of different aspects, that you have the right partner, um, to drive the right culture, I've got the same vision, but also who have the tool sets to help you accelerate. They can't do that on their own, but they can help accelerate what it is you're trying to do in it. >>And a really good example of that is we're trying to shift left, which is probably a, quite a bit of a buzz phrase in their kind of testing world at the moment. But, you know, I could talk about things like continuous delivery direct to when a ball comes tools and it has many different features to it, but very simply on its own, it allows us to give the visibility of what the teams are doing. And once we have that visibility, then we can talk to the teams, um, around, you know, could they be doing better component testing? Could they be using some virtualized services here or there? And that's not even the main purpose of continuous delivery director, but it's just a reason that tools themselves can just give greater visibility of have much more intuitive and insightful conversations with other teams and reduce those organizational silos. >>Thanks, Ben. So we'd kind of sum it up, autonomy collaboration tools that facilitate that. So let's talk now about metrics from your perspectives. What are the metrics that matter? Jeff, >>I'm going to go right back to what Glenn said about data that provides visibility that enables us to, to make decisions, um, with shared purpose. And so business value has to be one of the first things that we look at. Um, how do we assess whether we have built something that is valuable, you know, that could be sales revenue, it could be net promoter score. Uh, if you're not selling what you've built, it could even be what the level of reuse is within your organization or other teams picking up the services, uh, that you've created. Um, one of the things that I've begun to see organizations do is to align value streams with customer journeys and then to align teams with those value streams. So that's one of the ways that you get to a shared purpose, cause we're all trying to deliver around that customer journey, the value with it. >>And we're all measured on that. Um, there are flow metrics which are really important. How long does it take us to get a new feature out from the time that we conceive it to the time that we can run our first experiments with it? There are quality metrics, um, you know, some of the classics or maybe things like defect, density, or meantime to response. Um, one of my favorites came from a, um, a company called ultimate software where they looked at the ratio of defects found in production to defects found in pre production and their developers were in fact measured on that ratio. It told them that guess what quality is your job to not just the test, uh, departments, a group, the fourth level that I think is really important, uh, in, in the current, uh, situation that we're in is the level of engagement in your development organization. >>We used to joke that we measured this with the parking lot metric helpful was the parking lot at nine. And how full was it at five o'clock. I can't do that anymore since we're not physically co-located, but what you can do is you can look at how folks are delivering. You can look at your metrics in your SCM environment. You can look at, uh, the relative rates of churn. Uh, you can look at things like, well, are our developers delivering, uh, during longer periods earlier in the morning, later in the evening, are they delivering, uh, you know, on the weekends as well? Are those signs that we might be heading toward a burnout because folks are still running at sprint levels instead of marathon levels. Uh, so all of those in combination, uh, business value, uh, flow engagement in quality, I think form the backbone of any sort of, of metrics, uh, a program. >>The second thing that I think you need to look at is what are we going to do with the data and the philosophy behind the data is critical. Um, unfortunately I see organizations where they weaponize the data and that's completely the wrong way to look at it. What you need to do is you need to say, you need to say, how is this data helping us to identify the blockers? The things that aren't allowing us to provide the right context for people to do the right thing. And then what do we do to remove those blockers, uh, to make sure that we're giving these autonomous teams the context that they need to do their job, uh, in a way that creates the most value for the customers. >>Great advice stuff, Glenn, over to your metrics that matter to you that really make a big impact. And, and, and also how do you measure quality kind of following onto the advice that Jeff provided? >>That's some great advice. Actually, he talks about value. He talks about flow. Both of those things are very much on my mind at the moment. Um, but there was this, I listened to a speaker, uh, called me Kirsten a couple of months ago. It taught very much around how important flow management is and removing, you know, and using that to remove waste, to understand in terms of, you know, making software changes, um, what is it that's causing us to do it longer than we need to. So where are those areas where it takes long? So I think that's a very important thing for us. It's even more basic than that at the moment, we're on a journey from moving from kind of a waterfall to agile. Um, and the problem with moving from waterfall to agile is with waterfall, the, the business had a kind of comfort that, you know, everything was tested together and therefore it's safer. >>Um, and with agile, there's that kind of, you know, how do we make sure that, you know, if we're doing things quick and we're getting stuff out the door that we give that confidence, um, that that's ready to go, or if there's a risk that we're able to truly articulate what that risk is. So there's a bit about release confidence, um, and some of the metrics around that and how, how healthy those releases are, and actually saying, you know, we spend a lot of money, um, um, an investment setting up our teams, training our teams, are we actually seeing them deliver more quickly and are we actually seeing them deliver more value quickly? So yeah, those are the two main things for me at the moment, but I think it's also about, you know, generally bringing it all together, the dev ops, you know, we've got the kind of value ops AI ops, how do we actually bring that together to so we can make quick decisions and making sure that we are, um, delivering the biggest bang for our buck, absolutely biggest bang for the buck, surge, your thoughts. >>Yeah. So I think we all agree, right? It starts with business metrics, flow metrics. Um, these are kind of the most important metrics. And ultimately, I mean, one of the things that's very common across a highly functional teams is engagements, right? When, when you see a team that's highly functioning, that's agile, that practices DevOps every day, they are highly engaged. Um, that that's, that's definitely true. Now the, you know, back to, I think, uh, Jeff's point on weaponization of metrics. One of the key challenges we see is that, um, organizations traditionally have been kind of, uh, you know, setting up benchmarks, right? So what is a good cycle time? What is a good lead time? What is a good meantime to repair? The, the problem is that this is very contextual, right? It varies. It's going to vary quite a bit, depending on the nature of application and system. >>And so one of the things that we really need to evolve, um, as an industry is to understand that it's not so much about those flow metrics is about our, these four metrics ultimately contribute to the business metric to the business outcome. So that's one thing. The second aspect, I think that's oftentimes misunderstood is that, you know, when you have a bad cycle time or, or, or what you perceive as being a buy cycle time or better quality, the problem is oftentimes like all, do you go and explore why, right. What is the root cause of this? And I think one of the key challenges is that we tend to focus a lot of time on metrics and not on the eye type patterns, which are pretty common across the industry. Um, you know, if you look at, for instance, things like lead time, for instance, it's very common that, uh, organizational boundaries are going to be a key contributor to badly time. >>And so I think that there is, you know, the only the metrics there is, I think a lot of work that we need to do in terms of classifying, descend type patterns, um, you know, back to you, Jeff, I think you're one of the cool offers of waterscrumfall as a, as, as a key pattern, the industry or anti-spatter. Um, but waterscrumfall right is a key one, right? And you will detect that through kind of a defect arrival rates. That's where that looks like an S-curve. And so I think it's beyond kind of the, the metrics is what do you do with those metrics? >>Right? I'll tell you a search. One of the things that is really interesting to me in that space is I think those of us had been in industry for a long time. We know the anti-patterns cause we've seen them in our career maybe in multiple times. And one of the things that I think you could see tooling do is perhaps provide some notification of anti-patterns based on the telemetry that comes in. I think it would be a really interesting place to apply, uh, machine learning and reinforcement learning techniques. Um, so hopefully something that we'd see in the future with dev ops tools, because, you know, as a manager that, that, you know, may be only a 10 year veteran or 15 year veteran, you may be seeing these anti-patterns for the first time. And it would sure be nice to know what to do, uh, when they start to pop up, >>That would right. Insight, always helpful. All right, guys, I would like to get your final thoughts on this. The one thing that you believe our audience really needs to be on the lookout for and to put on our agendas for the next 12 months, Jeff will go back to you. Okay. >>I would say look for the opportunities that this disruption presents. And there are a couple that I see, first of all, uh, as we shift to remote central working, uh, we're unlocking new pools of talent, uh, we're, it's possible to implement, uh, more geographic diversity. So, so look to that as part of your strategy. Number two, look for new types of tools. We've seen a lot of interest in usage of low-code tools to very quickly develop applications. That's potentially part of a mainstream strategy as we go into 2021. Finally, make sure that you embrace this idea that you are supporting creative workers that agile and dev ops are the peanut butter and chocolate to support creative, uh, workers with algorithmic capabilities, >>Peanut butter and chocolate Glen, where do we go from there? What are, what's the one silver bullet that you think folks to be on the lookout for now? I, I certainly agree that, um, low, low code is, uh, next year. We'll see much more low code we'd already started going, moving towards a more of a SAS based world, but low code also. Um, I think as well for me, um, we've still got one foot in the kind of cow camp. Um, you know, we'll be fully trying to explore what that means going into the next year and exploiting the capabilities of cloud. But I think the last, um, the last thing for me is how do you really instill quality throughout the kind of, um, the, the life cycle, um, where, when I heard the word scrum fall, it kind of made me shut it because I know that's a problem. That's where we're at with some of our things at the moment we need to get beyond that. We need >>To be releasing, um, changes more frequently into production and actually being a bit more brave and having the confidence to actually do more testing in production and go straight to production itself. So expect to see much more of that next year. Um, yeah. Thank you. I haven't got any food analogies. Unfortunately we all need some peanut butter and chocolate. All right. It starts to take us home. That's what's that nugget you think everyone needs to have on their agendas? >>That's interesting. Right. So a couple of days ago we had kind of a latest state of the DevOps report, right? And if you read through the report, it's all about the lost city, but it's all about sweet. We still are receiving DevOps as being all about speed. And so to me, the key advice is in order to create kind of a spiritual collocation in order to foster engagement, we have to go back to what is it we're trying to do collectively. We have to go back to tie everything to the business outcome. And so for me, it's absolutely imperative for organizations to start to plot their value streams, to understand how they're delivering value into aligning everything they do from a metrics to deliver it, to flow to those metrics. And only with that, I think, are we going to be able to actually start to really start to align kind of all these roles across the organizations and drive, not just speed, but business outcomes, >>All about business outcomes. I think you guys, the three of you could write a book together. So I'll give you that as food for thought. Thank you all so much for joining me today and our guests. I think this was an incredibly valuable fruitful conversation, and we appreciate all of you taking the time to spiritually co-located with us today, guys. Thank you. Thank you, Lisa. Thank you. Thank you for Jeff Hammond serves Lucio and Glen Martin. I'm Lisa Martin. Thank you for watching the broad cops Broadcom dev ops virtual forum.
SUMMARY :
of dev ops virtual forum brought to you by Broadcom. Nice to talk with you today. It's good to be here. One of the things that we think of is speed, it was essentially a sprint, you know, you run as hard as you can for as fast as you can And it's almost like, you know, if you've ever run a marathon the first mile or two in the marathon, um, we have to think about all the activities that you need to do from a dev ops perspective and to hiring, you know, achieve higher levels of digitization in our processes and We've said that the key to success with agile at the team level is cross-functional organizations, as you say, going from, you know, physical workspaces, uh, agile manifesto, you know, there were four principles that were espoused individuals and interactions is important to make sure that that agility is there for one thing, you have to defer decisions So those teams have to be empowered to make decisions because you can't have a I think we all could use some of that, but, you know, you talked about in the beginning and I've, Um, when everybody was in the office, you could kind of see the And that gives you an indication of how engaged your developers are. um, whether it's, you know, more regular social events, that have done this well, this adaptation, what can you share in terms of some real-world examples that might Um, you know, first of all, since the start of COVID, if you don't have good remote onboarding processes, Those are the kinds of things that we have to be, um, willing to, um, and the business folks to just get better at what they're doing and learning to embrace It's it's, it's an important thing. Thank you so much for joining for Jeffrey I'm Lisa Martin, of dev ops virtual forum brought to you by Broadcom, I just had the chance to talk with Jeffrey Hammond and he unlocked this really interesting concept, uh, you know, driving a bias towards action. Well, and it talked about culture being, it's something that, you know, we're so used to talking about dev ops with respect does it take where, you know, that code to be processed through pipeline pushy? you know, when I checked in code, you know, to do I guess the system to automatically identify what So we'll get to AI in a second, but I'm curious, what are some of the, of the metrics you think that really matter right And so I'm much more interested and we, you know, fruit for Broadcom. are being defined as a set of OTRs, they have interdependencies and you have have a new set And so, you know, it's not uncommon to see, you know, teams where, you know, How do you think those technologies can be leveraged by DevOps leaders to influence as a leader of a, you know, 1500 people organization, there's a number of from a people point of view, which were hidden, uh, you can start to understand maybe It's um, you know, you know, the SRE folks, the dev ops says can use AI and automation in the right ways Um, so you can, you can do a lot of an analytics, predictive analytics. So if you start to understand, for instance, that whenever maybe, you know, So I mentioned in the beginning of our conversation, that just came off the biz ops manifesto. the problem we have as an industry is that, um, there are set practices between And so to me, these ops is really about kind of, uh, putting a lens on So to me, the key, the key, um, challenge for, We thank you so much for sharing your insights and your time at today's DevOps Thanks for your time. of devops virtual forum brought to you by Broadcom. Transformation is at the heart of what you do. transformation that you are still responsible for driving? you know, we had to do some great things during this time around, um, you know, in the UK for one of the things that I want to ask you about, I'm again, looking at DevOps from the inside But one of the things I'd love to get your perspective I always say that, you know, you're only as good as your lowest And, you know, What are some of the shifts in terms of expectations Um, you know, there's a thing that I think people I mean, we talk about collaboration, but how do we actually, you know, do that and have something that did you face and figure out quickly enough to be able to pivot so fast? and that's the kind of trade off that we have to make, how do we actually deal with that and hide that from So we haven't got, you know, the cost of the last 12 months. What are some of the core technology capabilities that you see really as kind demands for the team, and, you know, with the pressures on, at the moment where we're being asked to do things, And for me, and from a testing point of view, you know, mounds and mounds of testing, we are, um, you let's start in bits that we do well, you know, we've started creating, ops as it comes more and more to the fore as we go to cloud, and that's what we need to, Last question then for you is how would you advise your peers in a similar situation to You know, do they want it to be, um, more agile and, you know, or do they want to, especially if the business hold the purse strings, which in, in, uh, you know, in some companies include not as they And I know, you know, sometimes what is AI Well, thank you so much for giving us this sort of insight outlook at dev ops sharing the So thank you ever so much. I'm Lisa Martin. the entire DevOps pipeline from planning to production, actionable This release is ready to go wherever you are in your DevOps journey. Great to have you all three together We're going to start with you spiritual co-location that's a really interesting topic that we've we've And that's one of the things that you see coming out of the agile Um, you know, surgeon, I worked together a long, long time ago. Talk to me about what your thoughts are about spiritual of co-location I think, you know, it starts with kind of a shared purpose and the other understanding, that to you in a way that these different stakeholders can, can look at from their different lens. And Glen, we talked a lot about transformation with you last time. And w I've certainly found that with our, um, you know, continuing relationship with Broadcom, So it's really important that as I say, for a number of different aspects, that you have the right partner, then we can talk to the teams, um, around, you know, could they be doing better component testing? What are the metrics So that's one of the ways that you get to a shared purpose, cause we're all trying to deliver around that um, you know, some of the classics or maybe things like defect, density, or meantime to response. later in the evening, are they delivering, uh, you know, on the weekends as well? teams the context that they need to do their job, uh, in a way that creates the most value for the customers. And, and, and also how do you measure quality kind of following the business had a kind of comfort that, you know, everything was tested together and therefore it's safer. Um, and with agile, there's that kind of, you know, how do we make sure that, you know, if we're doing things quick and we're getting stuff out the door that of, uh, you know, setting up benchmarks, right? And so one of the things that we really need to evolve, um, as an industry is to understand that we need to do in terms of classifying, descend type patterns, um, you know, And one of the things that I think you could see tooling do is The one thing that you believe our audience really needs to be on the lookout for and to put and dev ops are the peanut butter and chocolate to support creative, uh, But I think the last, um, the last thing for me is how do you really instill and having the confidence to actually do more testing in production and go straight to production itself. And if you read through the report, it's all about the I think this was an incredibly valuable fruitful conversation, and we appreciate all of you
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Koen Jacobs and Eric Knipp, Cisco | Accelerating Automation with DevNet 2020
>>from around the globe. It's the Cube presenting accelerating automation with definite brought to you by Cisco. Hey, welcome back. You're ready, Jeff Freak here with the Cube coming to you from our Palo Alto studios with ongoing coverage of Cisco Definite create. We've been going to definite create, I think, since the very beginning. This year, of course. Like everything else, it's it's virtual. So we're excited to cover it virtually and digitally like we have a lot of other shows here in 2020 and we're excited to have our next guest. We've got Kun Jacobs. He's the director of systems engineering. Francisco, Good to see you. Coun. Thank >>you for having me. >>And joining him is Eric Nippy is the VP of system systems Engineering. Francisco. Good to see Eric. >>Good to be here. Thank you. >>Pleasure. So before we jump into kind of what's going on now, in this new great world of program ability and control, I want to kind of go back to the future for a minute. Because when I was doing some research for this interview, it was kun. I saw an old presentation that you were giving from 2006 about the changing evolution of the changing evolution of networking and moving from. I think the theme was a human centered, human centered network, and you were just starting to touch a little bit on video and online video. Oh my goodness, how far we have come. But but I would love to get kind of historical perspective because we've been talking a lot. And I know Eric Son plays football about the football analogy of the network is kind of like an offensive lineman where if they're doing a good job, you don't hear much about them. But they're really important to everything, and the only time you hear about him was when the flag is thrown. So if you look back with the historical perspective load and the numbers and the evolution of the network as we've moved to this modern time and you know thank goodness, because if Cove it hit five years ago, 10 years ago, 15 years ago, you know all of us in the information space would not have been able to make this transition, so I just I just love to get some historical perspective because you've been kind of charting this and mapping this for a very long time. >>Yeah, we absolutely have. I think you know what you're referring to was back in the day the human network campaign and to your point that the load, the number of hosts, the traffic just overall, the intelligence of the network has just evolved tremendously over the last decade and a half, 15 years or so. And you look at where we are now in terms of the programmable nature of the network and what that enables in terms of new degrees of relevance that we can create for the customers on how you know the role of I t. Has changed entirely again, especially during this pandemic. You know, the fact that it's now as a service and elastic eyes is absolutely fundamental to being able to ensure, on an ongoing basis a great customer experience. And so it's been It's been a very interesting right, indeed. Yeah, >>And then and then just to close the loop, the one of your more later interviews talking to Sylvia. You're the question is, are you developer an engineer? So And your whole advice to all these network engineers is just Just don't jump in and start doing some coding and learning. So you know, the focus and really the emphasis and where the opportunity to differentiate is a complete is completely 15 years over to the, you know, really software to find side. >>Oh, absolutely. So, I mean, you look at how the software world and the network has come together and how we're applying now, you know, basically the same construct of C I C D pipeline to network infrastructure. Look at network really as code and get all of the benefits from that in the familiarity of it, the way that our engineers have had to evolve in that is just, you know, quite quite significant in like the skill set. And the best thing is jump in, you know, dip your toe in the water, but continue to evolve that skill set. And, you know, don't don't be shy. It's It's a leap of faith for some of us who've been in the industry a bit longer. You know, we like to look at ourselves as the craftsman of the network, but now it's definitely software Centris City and the, um, program ability. >>Right? So, Eric, you've got some digital exhaust out there, too, that I was able to dig up Going back to 2000 and 2 752 page book in the very back corner of a dark, dirty, dusty Amazon warehouse is managing Cisco Network Security 752 pages. Wow. How has security changed? From a time where before I could just read a book, a big book, you know, throw some protocols in and probably block a bunch of ports to the world that we live in today, where everything is connected, everything is a p. I driven. Everything is software defined. You've got pieces of workload spread out all over the place. And, Oh, by the way, you need to bake security in at every single level of the application stack. >>Yeah, No eso Wow. Kudos that you you found that book. I'm really impressed there, so thank you. Little street credit. So I want to get on something that you you talked about because I think it's very important to to this overall conversation if we think about the scale of the network and coun hit on it briefly. You talked about it as well. We're seeing a massive explosion of devices by the you know it's estimated By the end of this year, there's gonna be about 27 billion devices on the global Internet. That's about 3.7 devices for every man, woman and child life. And if we extrapolate that out over the course of the next decade on the growth trajectory, we're on. And if you look at some of the published research on this, it's estimated there could be upwards of 500 billion devices accessing the global Internet on a on a daily basis in the primarily that that that is I o T devices. That's digitally connected devices. Anything that can be connected will be connect, but then introduces a really interesting security challenge because every one of those devices that is accessing the global Internet is within a company's infrastructure. Accessing pieces of corporate data is a potential attack factor, so we really need Thio and I think the right expression for this is we need to reimagine security because security is, as you said, not about perimeters. You know, I wrote that book back in 2002. I was talking about firewalls and a cutting edge technology was intrusion, prevention and intrusion detection. Now we need to look at security. Really? In the in the guise of under the under the under the realm of really two aspects the identity. Who is accessing the data in the context, What data is being access and that is going to require a level of intelligence, a level of automation and technologies like machine learning, an automated intelligence. They're going to be our artificial intelligence. Rather are gonna be table stakes because the sheer scale of what we're trying to secure is going to be untenable under current. You know, just current security practices mean the network is gonna have to be incredibly intelligent and leverage again, a lot of that AI type of data to match patterns of potential attacks and ideally, shut them down before they ever cause any type of damage. >>Yeah, it's really interesting. I mean, one thing That cove it has done a bunk many things is kind of re taught us all about the power of exponential curves and how extremely large those things are and how fast they grow. We had Dave Rennes in on it Google Cloud a couple years ago, and I remember him talking about early days of Google when they were starting to map out kind of, as you describe kind of map out their growth curves, and they just figured out they could not hire if they hired everybody, they couldn't hire enough people to deal with it, right? So really kind of rethinking automation and re thinking about the way that you manage these things and and the level right, the old Is it a pet or is it or is it, um, part of the herd? And I think it's interesting what you talked about coun really human powered Internet and being driven by a lot of this video. But to what you just said, Erik, the next big wave right is I, O. T and five G. And I think you know, you talk about 3.7 of devices per person. That's nothing compared toa right, all these sensors and all these devices and all these factories because five G is really targeted to machine to machines, which there's ah lot of them, and they trade a lot of information really, really quickly. So, you know, I want to go back to Yukun thinking about this next great wave in a five G i o t kind of driven world where it's kind of like one voice kind of fell off compared to I p traffic on the network, I think you're going to see the same thing. Kind of human generated data relative to machine generated data is also gonna fall off dramatically. Is the machine generated data just skyrockets through the roof? >>Yeah. No, absolutely. And I think thio also what Eric touched on the visibility on that and they'll be able to process that data at the edge that's going to catalyze cloud adoption even further. And it's gonna, you know, make the role of the network the connectivity of it all, and the security within that crucially important. And then you look at the role of program ability. Within that, we're see the evolution going so fast. You look at the element of the software defined network in an I. O. T. Speed space. We see that we have hosts there that are not necessarily, you know, behaving like other hosts would on a network, for example, manufacturing floor production, robot or security camera. And what we're seeing is we're seeing you know, partners and customers employing program ability to make sure that we overcome some of the shortcomings, uh, in terms of where the network is at. But then how do you customize it in terms of the relevance that it can provide, bringing on board those those hosts in a very transparent way on then, you know, keep keep the agility of it and keep the speed of innovation going right, >>right. So, Eric, I want to come back to you and shift gears kind of back to the people will leave the A. D and the machines along along for middle minute. But I'm curious about what does beat the boss. I mean, I I go to your LinkedIn profile and it's just filled with congratulatory statements, but everyone's talking about beating the boss. You know, it's it's a really, you know, kind of interesting and different way toe to motivate people to build this new skill set in terms of getting software certifications within the Cisco world. And I just thought it was really cute the way that you clearly got people motivated because there's posts all over the place and they've all got their their nice big badge of their certification. But, you know, at a higher level, it is a different motivation to be a developer versus and engineering a technician. And it's a, you know, kind of a different point of view. And I just wonder if you could share, you know, some of the ways that you're kind of encouraging, you know, kind of this transformation within your own workforce as well as the partners, etcetera and really adopting kind of almost a software first in this program kind of point of view versus, you know, I'm just wiring stuff up. >>Apparently, a lot of people like to beat me. So I mean, that in of itself was was a was a great success. But, you know, if we think we take a step back, you know, what is Cisco about as an organization? I mean, obviously, he looked back to the very early days of our vision, right? It was. It was to change the way the world, you know, worked, played, live and learn. And if you think about and you hit on this when we were you know, your discussion with with With Kun in the early days of Cove it. We really saw that play out as so much shifted from, you know, in person type of interactions to virtual interactions in the network that that our customers, our partners, our employees built over the course of the last several last three decades really help the world continue Thio to to do business for students to continue to go thio school or, you know, clinicians to connect with patients. If I think about that mission to meet program ability is just the next generation of that mission, uh, continuing to enable the world to communicate, continuing to enable customers, employees, partners to, uh, essentially leverage the network for more than just connectivity. Now the leverage it for critical insight again, If we look at some of the some of the use cases that we're seeing for social distancing and contact tracing, the network has a really important place to play there because we can pull insight from the but it isn't necessarily and out of the box type of integration. So I look at program ability and and what we're doing with debt net to give relevance to the network for those types of really critical conversations that every organization is having right now. It's a way to extrapolate its away thio full critical data so that I can make a decision and I if that decisions automated or if that decision requires some type of a manual intervention, regardless, we're still about connecting, or in this case, we're connecting insight with the people who need it most. The definite pounds we ran is really in respect for how critical this new skills that's going to be. It's not enough. Like I said, just to connect the world anymore. We need to leverage that network, the network for that critical insight. And when we dropped were created to beat the boss challenge, it was really simple. Hey, guys, I think this is important and I am going to go out, and I'm gonna achieve the certification myself because I want to continue to be very relevant. I'm gonna continue to be able to provide that insight for my customers and partners. So therefore I'm going for it. Anybody can get there before me. Maybe there's a little incentive tied to and the incentive, although it's funny, we interviewed a lot of ah, a lot of our team who achieved it Incentive with secondary. They just wanted have bragging rights like, Yeah, I beat Eric, Right, Right. >>Absolutely. No, that Z you know, put your money where your mouth is, right? If it's important than what you know, you should do it too. And you know, the whole not asking people to do what you wouldn't do yourself. So I think there's a lot of good leadership, uh, leadership lessons there as well. But I wanna extend kind of the conversation on the Koven impact. Right? Because I'm sure you've seen all the social media means you know who's driving your digital transformation, the CEO of the CMO or cove it. And we all know the answer to the question. But you know, you guys have already been dealing with kind of increased complexity around enterprise infrastructure, world in terms of cloud and public cloud and hybrid cloud and multi cloud, and people are trying to move stuff all the way around. Now suddenly had this co vid moment right in March, which is really a light switch moment. People didn't have time to plan or prepare for suddenly everybody working from home and it's not only you but your spouse and your kids and everybody else. So but now we're six months plus into this thing, and I would just love to get your perspective, you know, and kind of the change from Oh, my goodness, we have to react to the light switch moment. What do we do to make sure people can can get get what they need when they need it from where they are? But but then really moving from this is an emergency situation. Stopgap situation toe. This is going to extend for some period of time. And even when it's the acute crisis is over, you know this is going to drive. Ah, riel change in the way that people communicate in the way that people where they sit and do their job and kind of how customers are responding accordingly as the you know, kind of the narrative has changed from an emergency stop gap to this is the new normal that we really need thio to plan for. >>So I think I think you said it very well. I think anything that could be digitized any any interaction that could be driven virtually waas. And what's interesting is we, as you said. We went from that light switch moment where, and I believe the status this and I'll probably get the number wrong. But like in the United States here at the beginning, at the end of February, about 2% of the knowledge worker population was virtual, you know, working from home or in a remote work environment. And over the course of about 11 days, that number went from 2% to 70% in interesting that it worked. You know, there was a lot of hiccups along the way, and there was a lot of organizations making really quick decisions on How do I enable VPN scale of mass? How doe I, you know, leverage. You know, things like WebEx for virtual meetings in virtual connectivity much faster now that as you said that we've kind of gotten out of the fog of war or frog fog of battle organizations, we're looking at what they accomplished. And it was nothing short of Herculean and looking at this now from a transition. Thio Oh my gosh, we need to change, too. We have an opportunity to change and we're looking. We see a lot of organizations specifically around financial services, health care through the K through 20 educational environment, all looking at how can they doom or virtually for a couple of reasons? Obviously, there is a significant safety factor, and again, we're still in that we're still in the height of this pandemic. They want to make sure their employees, their customers, students patients remain safe. But second, we've found in discussions with a lot of senior I T executives and our customers that people are happier working from home. People are more productive working from home. And that again, the network that's been built over the course of the last few decades has been resilient enough to allow that to happen. And then, third, there is a potential cost savings here outside of people. The next most expensive resource that organizations are paying for is real estate. If they can shrink that real estate footprint while providing a better user experience at the locations that they're maintaining again leveraging things like location services, leveraging things like, uh, unified collaboration that's very personalized to the end users experience, they're going to do that and again they're going to save money. They're gonna have happier employees, and ultimately they're gonna make their their employees in their customers a lot safer. So we see, we believe that there is in some parts of the economy, a shift that is going to be more permanent. And some estimates put it as high as 15% of the current workforce is going to stay today in a virtual or a semi virtual working environment for the foreseeable future. >>Interesting. And I would say I'd say 15% is low, especially if you if you qualify it with, you know, part time, right? There was a great interview were doing and, you know, talk about working from home. He used to work from home as the exception, right? Because the cable person was coming or you get a new washing machine or something, where now that's probably get, you know, in many cases will shift to the other where I'm generally gonna work from home unless you know somebody's in town or have an important meeting or there's some special collaboration. Uh, that drives me to be in. But, you know, I wanna go back to Yukun and and really doubled down on. You know, I think most people spend too much time focusing, especially. We'll just say within the virtual events base where we play on the things you can't do virtually. We can't meet in the hall. We can't grab a quick coffee to drink instead of focusing on the positive things like we're accomplishing right here. You're in Belgium, right? Eric is in Ohio, were in California. Um, and you know, we didn't take three days to travel and and check into a hotel and and all that stuff to get together for this period of time. So there's a lot of stuff that digital enables. And I think, you know, people need to focus more on that versus continuing to focus on the two or three things that that it doesn't replace, and it doesn't replace those. So let's just get that off the table and move on with our lives because those are coming back anytime soon. >>No, totally. I think it's the balance of those things. It's guarding the fact that you're not necessarily working for home. I think the trick there is you could be sleeping at the office, but I think the positives airway way more out spoken. I you know, I look at myself I got much more exercise time in these last couple of months than I usually do because you don't travel. You don't have the jet lag and the connection. And then you talked about those face to face moments. I think a lot of people are, in a way, wanting to go back to the office part time, as Eric also explained. But a lot of it you could do virtually. We have virtual coffees with team or, you know, even here in Belgium are are local. General manager has, ah, virtual aperitif. Every Friday obviously skipped the one this week. But you know, there's there's ways to be very creative with the technology and the quality of the technology that the network enables, Um, you know, to to get the basketball world right, >>So I just we're gonna wrap the segment. I wanna give you guys both the last word. You both Francisco for a while and you know, Susie, we and the team on Definite has really grown this thing. I think we were there at the very beginning couple of 456 years ago. I can't keep track of time anymore, but you know, it's really really grown. And, you know, the timing is terrific to get into this more software defined world, which is where we are. I wonder if you could just, you know, kind of share a couple of thoughts is, you know, with a little bit of perspective. And you know what you're excited about today and kind of what you see coming down the road. Since you guys have been there for a while, you've been in the space. Uh, let's start with Yukun. >>Okay? I think the possibility it creates, I think, really program ability, software defined is really about the art of the possible. It's what you can dream up and then go code Eric talked about the relevance of it and how it maximizes that relevance. And a customer base is, um, you know, and then it is the evolution off the teams in terms of the creativity that they can bring to it. We're seeing really people dive into that in customers, um, co creating with us on. I think that's where we're going in terms of like the evolution off the value proposition there in terms of what technology can provide, but also how it impacts people as we discussed and and redefines process. >>I love that the art of the possible, which is a lot harder to execute in, uh, hardware than software certainly takes a lot longer. >>America, I >>love to get your thoughts. >>Absolutely. So I started my career in Cisco turning, putting I P phones onto the network. And back then, you know, it was, you know, 1 4002 when three idea of putting telephones onto the network was such a of just such an objectionable idea. And so many purists were telling us all the reasons it wouldn't work. Now, if we go forward again 19 years, the idea of not having them plugging into the network is a ridiculous idea. So we have a We're looking at an inflection point in this industry, and it's really it's not about programming is not necessarily about programming. It's about doing it smarter. It's about being more efficient. It's about driving automation. But again, it's about unlocking the value of what the network is. We've moved so far past what you know, just connectivity. The network touches everything and is more workload. Moves to the cloud is more workload moves to things like containers. The network is the really the only common element that ties all of these things together. The network needs to take its rightful place, uh, in the in the i t. Lexicon as being that critical for that critical insight provider for for how users are interacting with the network. How users air interacting with applications, how applications are interacting with one another. Program ability is a way to do that more efficiently with greater, greater degree of certainty, with much greater relevance into the overall delivery of I t services and digitization. So to me, I think we're gonna look back 20 years from now, probably even 10 and say, Man, we used to configure things manually. What was that like? I think I think really, this is This is the future, and I think we want to be aligned with where we're going versus where we've been. >>Well, coun Eric. Thank you for sharing your perspective. You know, it's it's really nice to have, you know, some historical reference on. It's also nice to be living in a new age where you can you can, you know, stay at the same company and and still refresh. You know, new challenges, new opportunities and grow this thing because a zoo said I remember those i p first i p phone days and I thought, Well, Ma Bell must be happy because the old Mother's Day problem is finally solved when we don't have to have a >>dedicated connection >>between every mother and every child in the middle of May. So good news. So thank you very much for sharing your, uh, your insights and really, really enjoyed the conversation. >>Thank you. >>Yeah. All >>right. He's kun. He was Eric. I'm Jeff. You're watching the Cube for continuing coverage of Cisco Definite Connect. Thanks for watching. We'll see you next time.
SUMMARY :
You're ready, Jeff Freak here with the Cube coming to you from our Palo Alto studios with ongoing coverage And joining him is Eric Nippy is the VP of system systems Engineering. Good to be here. and the only time you hear about him was when the flag is thrown. the customers on how you know the role of I t. Has changed entirely So you know, the focus and really the emphasis and where the opportunity to differentiate And the best thing is jump in, you know, dip your toe in the water, but continue to evolve Oh, by the way, you need to bake security in at every single level of the application stack. of devices by the you know it's estimated By the end of this year, there's gonna be about 27 And I think you know, you talk about 3.7 of devices per person. And it's gonna, you know, make the role of the network the connectivity of it all, and the security within that And I just thought it was really cute the way that you clearly got people motivated because there's posts all over It was to change the way the world, you know, as the you know, kind of the narrative has changed from an emergency stop gap to this is the new about 2% of the knowledge worker population was virtual, you know, working from home or in a remote And I think, you know, people need to focus more on that I you know, I look at myself I got much more exercise time in these And, you know, the timing is terrific to get And a customer base is, um, you know, and then it is the evolution off I love that the art of the possible, which is a lot harder to execute in, uh, hardware than software And back then, you know, it was, you know, 1 4002 when It's also nice to be living in a new age where you can So thank you very much for sharing your, uh, your insights and really, really enjoyed the conversation. We'll see you next time.
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Cisco DevNet 2020 V5 FULL
>>Hello everyone. This is Dave Vellante, and I want to welcome you to the cubes presentation of accelerating automation with dev net in this special program, we're going to explore how to accelerate digital transformation and how the global pandemic is changing the way we work and the kinds of work that we do, the cube has pulled together experts from Cisco dev net. Now dev net is essentially Cisco as code. I've said many times in the cube, but in my opinion, it's the most impressive initiative coming out of any established enterprise infrastructure company. What Cisco has done brilliantly with dev net is to create an API economy by leveraging its large infrastructure portfolio and its ecosystem. But the linchpin of dev net is the army of trained Cisco engineers, including those with the elite CC I E designation. Now dev net was conceived to train people on how to code infrastructure and develop applications in integrations. It's a platform to create new value and automation is a key to that. Creativity. Now let's kick things off with the architect of dev net senior vice president in general manager of Cisco's dev net and CX ecosystem success. Susie, we roam around the globe presenting accelerating automation with damnit brought to you by Cisco. >>Hello and welcome to the cube. I'm Sean for a year host. We've got a great conversation, a virtual event, accelerating automation with dev net, Cisco dev net. And of course we got the Cisco brain trust here, our cube alumni, Susie wee vice president, senior vice president GM, and also CTO of Cisco dev net and ecosystem success CX all that great stuff. Many Wade Lee, who's the director, senior director of dev net certifications, Eric field, director of developer advocacy, Susie Mandy, Eric. Great to see you. Thanks for coming on. Great to see you, John. So we're not in first. We don't, can't be at the dev net zone. We can't be on site doing dev net creative, all the great stuff we've been doing over the past few years where virtual the cube virtual. Thanks for coming on. Uh, Susie, I gotta ask you because you know, we've been talking years ago when you started this mission and just the success you've had has been awesome, but dev net create has brought on a whole nother connective tissue to the dev net community. This is what this ties into the theme of accelerating automation with dev net, because you said to me, I think four years ago, everything should be a service or X AAS as it's called and automation plays a critical role. Um, could you please share your vision because this is really important and still only five to 10% of the enterprises have containerized things. So there's a huge growth curve coming with developing and programmability. What's your, what's your vision? >>Yeah, absolutely. I mean, what we know is that as more and more businesses are >>Coming online is, I mean, they're all online, but as they're growing into the cloud is they're growing in new areas. As we're dealing with security is everyone's dealing with the pandemic. There's so many things going on. Uh, but what happens is there's an infrastructure that all of this is built on and that infrastructure has networking. It has security, it has all of your compute and everything that's in there. And what matters is how can you take a business application and tie it to that infrastructure? How can you take, you know, customer data? How can you take business applications? How can you connect up the world securely and then be able to, you know, really satisfy everything that businesses need. And in order to do that, you know, the whole new tool that we've always talked about is that the network is programmable. The infrastructure is programmable and you don't need just apps riding on top, but now they get to use all of that power of the infrastructure to perform even better. And in order to get there, what you need to do is automate everything. You can't configure networks manually. You can't be manually figuring out policies, but you want to use that agile infrastructure in which you can really use automation. You can rise to higher level business processes and tie all of that up and down the staff by leveraging automation. >>You know, I remember a few years ago when dev net created for start a, I interviewed Todd Nightingale and we were talking about Meraki, you know, not to get in the weeds, but you know, switches and hubs and wireless. But if you look at what we were talking about, then this is kind of what's going on now. And we were just recently, I think our last physical event was a Cisco, um, uh, Europe in Barcelona before all the COVID hit. And you had this massive cloud surgeon scale happening going on, right when the pandemic hit. And even now more than ever the cloud scale, the modern apps, the momentum hasn't stopped because there's more pressure now to continue addressing more innovation at scale because the pressure to do that, um, cause the business stay alive. And to get your thoughts on, um, what's going on in your world because you were there in person now we're six months in scale is huge. >>We are. Yeah, absolutely. And what happened is as all of our customers, as businesses around the world, as we ourselves all dealt with, how do we run a business from home? You know, how do we keep people safe? How do we keep people at home and how do we work? And then it turns out, you know, business keeps rolling, but we've had to automate even more because you have to go home and then figure out how from home, can I make sure that my it infrastructure is automated out from home? Can I make sure that every employee is out there and working safely and securely, you know, things like call center workers, which had to go into physical locations and be in kind of, you know, just, you know, blocked off rooms to really be secure with their company's information. They had to work from home. >>So we had to extend business applications to people's homes, uh, in countries like, you know, well around the world, but also in India where it was actually not, you know, not, they wouldn't let, they didn't have rules to let people work from home in these areas. So then what had to do was automate everything and make sure that we could administer, you know, all of our customers could administer these systems from home. So that put extra stress on automation. It put extra stress on our customer's digital transformation and it just forced them to, you know, automate digitally, transform quicker. And they had to, because you couldn't just go into a server room and tweak your servers, you had to figure out how to automate all of that. And we're still all in that environment today. >>Now one of the hottest trends before the pandemic was observability, uh, Coobernetti's serve, uh, microservices. So those things, again, all dev ops and, you know, have you guys got some acquisitions, you about thousand eyes? Um, um, you've got a new one you just bought, um, recently port shift to raise the game in security Cooper and all these microservices. So observability super hot, but then people go work at home. As you mentioned, how do you observe, what are you observing? The network is under a huge pressure. I mean, it's crashing on people's zooms and WebExes and, uh, education, huge amount of network pressure. How are people adapting to this and the app side? How are you guys looking at the what's being programmed? What are some of the things that you're seeing with use cases around this program? Ability, challenge and observability challenges. It's a huge deal. >>Yeah, absolutely. And, um, you know, going back to Todd Nightingale, right. You know, back when we talked to Todd before he had Meraki and he had designed this simplicity, this ease of use this cloud managed, you know, doing everything from one central place and now he has Cisco's entire enterprise and cloud business. So he is now applying that at that bigger, um, at that bigger scale for Cisco and for our customers. And he is building in the observability and the dashboards and the automation and the API APIs into all of it. Um, but when we take a look at what our customers needed is again, they had to build it all in. Um, they have to build in and what happened was how your network was doing, how secure your infrastructure was, how well you could enable people to work from home and how well you could reach customers. >>All of that used to be an it conversation. It became a CEO and a board level conversation. So all of a sudden CEOs were actually calling on the heads of it and the CIO and saying, you know, how's our VPN connectivity is everybody working from home? How many people are connected and able to work and what's their productivity. So all of a sudden, all these things that were really infrastructure, it stuff became a board level conversation. And, you know, once again, at first, everybody was panicked and just figuring out how to get people working. But now what we've seen in all of our customers is that they are now building in automation and digital transformation and these architectures, and that gives them a chance to build in that observability, you know, looking for those events, the dashboards, you know, so it really has, has been fantastic to see what our customers are doing and what our partners are doing to really rise to that next level. >>Cause you know, you got to go, but real quick, um, describe what accelerating automation with dev net means. Well, you've >>Been falling, you know, we've been working together on dev net and the vision of the infrastructure programmability and everything for quite some time. And the thing that's really happened is yes, you need to automate, but yes, it takes people to do that and you need the right skill sets and the programmability. So a networker can't be a networker. A networker has to be a network automation developer. And so it is about people and it is about bringing infrastructure expertise together with software expertise and letting people rumblings are definite community has risen to this challenge. Um, people have jumped in, they've gotten their certifications. We have thousands of people getting certified. Uh, you know, we have, you know, Cisco getting certified. We have individuals, we have partners, you know, they're just really rising to the occasion. So accelerate, accelerating automation while it is about going digital. It's also about people rising to the level of, you know, being able to put infrastructure and software expertise together to enable this next chapter of business applications of, you know, cloud directed businesses and cloud growth. So it actually is about people just as much as it is about automation and technology. >>We got dev net created right around the corner, virtual unfortunate won't be in person, but we'll be virtual. Susie. Thank you for your time. We're going to dig into those people, challenges with Mandy and Eric. Thank you for coming on. I know you've got to go, but stay with us. We're going to dig in with Mandy and Eric. >>Thanks. Thank you so much. Have fun. Thanks John. >>Okay. Mandy, you heard, uh, Susie is about people and one of the things that's close to your heart and you've been driving is, uh, as senior director of dev net certifications, um, is getting people leveled up. I mean the demand for skills, cybersecurity network, programmability automation, network design solution architect, cloud multicloud design. These are new skills that are needed. Can you give us the update on what you're doing to help people get into the acceleration of automation game? >>Oh yes, absolutely. The, you know, what we've been seeing is a lot of those business drivers that Susie was mentioning, those are, what's accelerating a lot of the technology changes and that's creating new job roles or new needs on existing job roles where they need new skills. We are seeing customers, partners, people in our community really starting to look at, you know, things like DevSecOps engineer, network, automation, engineer, network, automation, developer, which Susie mentioned and looking at how these fit into their organization, the problems that they solve in their organization. And then how do people build the skills to be able to take on these new job roles or add that job role to their current scope and broaden out and take on new challenges. >>Eric, I want to go to you for a quick second on this, um, um, piece of getting the certifications. Um, first, before you get started, describe what your role is as director developer advocacy, because that's always changing and evolving. What's the state of it now because with COVID people are working at home, they have more time to contact, switch and get some certifications and that they can code more. What's your >>Absolutely. So it's interesting. It definitely is changing a lot. A lot of our historically a lot of focus for my team has been on those outward events. So going to the Devin that creates the Cisco lives and helping the community connect and to help share tech mountain technical information with them, um, doing hands on workshops and really getting people into how do you really start solving these problems? Um, so that's had to pivot quite a bit. Um, obviously Cisco live us. We pivoted very quickly to a virtual event when, when conditions changed and we're able to actually connect as we found out with a much larger audience. So, you know, as opposed to in person where you're bound by the parameters of, you know, how big the convention center is, uh, we were actually able to reach a worldwide audience with our, uh, our definite data that was kind of attached on to Cisco live. >>And we got great feedback from the audience that now we were actually able to get that same enablement out to so many more people that otherwise might not have been able to make it. Um, but to your broader question of, you know, what my team does. So that's one piece of it is getting that information out to the community. So as part of that, there's a lot of other things we do as well. We were always helping out build new sandboxes and your learning labs, things like that, that they can come and get whenever they're looking for it out on a dev net site. And then my team also looks after communities such as the Cisco learning network where this there's a huge community that has historically been there to support people working on their Cisco certifications. We've seen a huge shift now in that group, that all of the people that have been there for years are now looking at the domain certifications and helping other people that are trying to get on board with programmability. They're taking a lot of those same community enablement skills and propping up the community with, you know, helping you answer questions, helping provide content. They've moved now into the dump space as well, and are helping people with that service or what it's great seeing the community come along and really see that. Okay. >>I ask you on the trends around automation, what skills and what developer patterns are you seeing with automation? Are, is there anything in particular, obviously network automation has been around for a long time. Cisco has been leader in that, but as you move up, the stack as modern applications are building, do you see any patterns or trends around what is accelerating automation? What are people learning? >>Yeah, absolutely. So you mentioned a observability was big before COVID and we actually really saw that amplified during COVID. So a lot of people have come to us looking for insights. How can I get that better observability, uh, now that we need it? Well, we're virtual. Um, so that's actually been a huge uptake and we've seen a lot of people that weren't necessarily out looking for things before that are now figuring out how can I do this at scale? I think one good example that, uh, Susie was talking about the VPN example, and we actually had a number SES in the Cisco community that had customers dealing with that very thing where they very quickly had to ramp up. And one in particular actually wrote a bunch of automation to go out and measure all of the different parameters that it departments might care about, about their firewalls, things that you do normally look at me old days, you would size your firewalls based on, you know, assuming a certain number of people working from home. >>And when that number went to a hundred percent things like licenses started coming into play, where they needed to make sure they have the right capacity in their platforms that they weren't necessarily designed for. So one of the STDs actually wrote a bunch of code to go out, use some open source tooling, to monitor and alert on these things and then published it. So the whole community code could go out and get a copy of it, try it out their own environment. And we saw a lot of interest around that in trying to figure out, okay, now I can take that and I can adapt it to what I need to see for my observability. >>That's great. Mandy. I want to get your thoughts on this too, because as automation continues to scale, um, it's going to be a focus and people are at home and you guys had a lot of content online for you recorded every session that didn't the dev Ned zone learnings going on, sometimes linearly. And nonlinearly you got the certifications, which is great. That's key, key, great success there. People are interested, but what are the learnings? Are you seeing? What are people doing? What's the top top trends. >>Yeah. So what we're seeing is like you said, people are at home, they've got time. They want to advance their skillset. And just like any kind of learning people want choice because they want to be able to choose what's matches their time that's available and their learning style. So we're seeing some people who want to dive into full online study groups with mentors, leading them through a study plan. And we have two new, uh, expert led study groups like that. We're also seeing whole teams at different companies who want to do, uh, an immersive learning experience together, uh, with projects and office hours and things like that. And we have a new, um, offer that we've been putting together for people who want those kinds of team experiences called automation boot camp. And then we're also seeing individuals who want to be able to, you know, dive into a topic, do a hands on lab, get some skills, go to the rest of the day of do their work and then come back the next day. >>And so we have really modular self-driven hands on learning through the dev net fundamentals course, which is available through dev net. And then there's also people who are saying, I just want to use the technology. I like to experiment and then go, you know, read the instructions, read the manual, do the deeper learning. And so they're, they're spending a lot of time in our dev net sandbox, trying out different technologies, Cisco technologies with open source technologies, getting hands on and building things. And three areas where we're seeing a lot of interest in specific technologies. One is around SD wan. There's a huge interest in people skilling up there because of all the reasons that we've been talking about security is a focus area where people are dealing with new, new kinds of threats, having to deal with them in new ways and then automating their data center, using infrastructure as code type principles. So those are three areas where we're seeing a lot of interest and you'll be hearing some more about that at dev net create >>Eric and Mandy. If you guys can wrap up this accelerate automation with dev net package and a virtual event here, um, and also tee up dev net create because dev net create has been a very kind of grassroots, organically building momentum over the years. And again, it's super important cause it's now the app world coming together with networking, you know, end to end programmability and with everything as a service that you guys are doing everything with API APIs, I'm only can imagine the enablement that's gonna create. Can you share the summary real quick on accelerating automation with dev net and tee up dev net create Mandy, we'll start with you. >>Yes, I'll go first. And then Eric can close this out. Um, so just like we've been talking about with you at every Devin event over the past years, you know, damnit is bringing APIs across our whole portfolio and up and down the stack and accelerating, uh, automation with dev net. Susie mentioned the people aspect of that the people's skilling up and how that transformed teams, transforms teams. And I think that it's all connected in how businesses are being pushed on their transformation because of current events. That's also a great opportunity for people to advance their careers and take advantage of some of that quickly changing landscape. And so what I think about accelerating automation with dev net, it's about the Duveneck community. It's about people getting those new skills and all the creativity and problem solving that will be unleashed by that community. With those new skills. >>Eric take us home. He accelerating automation, dev net and dev net create a lot of developer action going on in cloud native right now, your thoughts? >>Absolutely. I think it's exciting. I mentioned the transition to virtual for Devin that day, this year for Cisco live. And we're seeing, we're able to leverage it even further with create this year. So, whereas it used to be, you know, confined by the walls that we were within for the event. Now we're actually able to do things like we're adding the start now track for people that want to be there. They want to be a developer, a network automation developer, for instance, we've now got attract just for them where they can get started and start learning. Some of the skills they'll need, even if some of the other technical sessions were a little bit deeper than what they were ready for. Um, so I love that we're able to bring that together with the experienced community that we usually do from across the industry, bringing us all kinds of innovative talks, talking about ways that they're leveraging technology, leveraging the cloud, to do new and interesting things to solve their business challenges. So I'm really excited to bring that whole mix together, as well as getting some of our business units together too, and talk straight from their engineering departments. What are they doing? What are they seeing? What are they thinking about when they're building new APIs into their platforms? What are the, what problems are they hoping >>That customers will be able to solve with them? So I think together seeing all of that and then bringing the community together from all of our usual channels. So like I said, Cisco learning network, we've got a ton of community coming together, sharing their ideas and helping each other grow those skills. I see nothing but acceleration ahead of us for automation. >>Awesome. Thanks so much. >>Can I add one, add one more thing? Yeah. I was just gonna say the other really exciting thing about create this year with the virtual nature of it is that it's happening in three regions. And, um, you know, we're so excited to see the people joining from all the different regions and, uh, content and speakers and the region stepping up to have things personalized to their area, to their community. And so that's a whole new experience for them that create that's going to be fantastic this year. >>Yeah. That's what I was going to close out and just put the final bow on that. By saying that you guys have always been successful with great content focused on the people in the community. I think now during what this virtual dev net virtual dev net create virtual, the cube virtual, I think we're learning new things. People working in teams and groups and sharing content, we're going to learn new things. We're going to try new things and ultimately people will rise up and we'll be resilient. I think when you have this kind of opportunity, it's really fun. And we'll, we'll, we'll ride the wave with you guys. So thank you so much for taking the time to come on the cube and talk about your awesome accelerating automation and dev net. Great. Looking forward to it. Thank you. >>Thank you so much. Happy to be here. >>Okay. I'm Jennifer with the cube virtual here in Palo Alto studios doing the remote content amendment virtual tour face to face. Thank you so much for watching and we'll see you at dev net create thanks for watching. >>Welcome back. And Jeffrey, >>The cube coming to you from our Palo Alto studio with ongoing coverage of the Cisco dev data van, it's called accelerating automation with dev net and the new normal. And we certainly know the new normal is, is not going away. They've been doing this since the middle of March or all the way to October. And so we're excited to have our next guest is Thomas Shively. He's the vice president of product marketing and data center networking for the intent based networking group at Cisco Thomas. Great to see you. >>Hey, good to see you too. Yeah. Yeah. Everybody can see on our background. Exactly, >>Exactly. So, I mean, I'm curious, we've talked to a lot of people. We talked to a lot of leaders, you know, especially like back in March and April with this light switch moment, which was, you know, no time to prep and suddenly everybody has to work from home. Teachers got to teach from home. And so you got the kids home, you got the spouse home, everybody's home trying to get on the network and do their zoom calls in their classes. I'm curious from your perspective, you guys are right there on the, on the network you're right in the infrastructure. What did you hear and see kind of from your customers when suddenly, you know, March 16 hit and everybody had to go home. >>Wow, good point. Hey, I do think we all appreciate the network >>Much more than we used to do before. Uh, and then the only other difference is I'm really more on WebEx calls and zoom calls, but, you know, otherwise, uh, yes. Um, what, what I do see actually is that as I said, network becomes much more operative as a critical piece. And so before we really talked a lot about, uh, agility and flexibility these days, we talk much more about resiliency quite frankly. Uh, and what do I need to have in place with respect to network to get my things from left to right. And you know, it, 2000 East to West, as we say on the data center. Right. Uh, and that just is for most of my customers, a very, very important topic at this point. >>Right. You know, it's, it's amazing to think, you know, had this happened, you know, five years ago, 10 years ago, you know, the ability for so many people in, in, in the information industry to be able to actually make that transition relatively seamlessly, uh, is, is actually pretty amazing. I'm sure there was some, some excitement and some kudos in terms of, you know, it, it is all based on the network and it is kind of this quiet thing in the background that nobody pays attention to. It's like a ref in the football game until they make a bad play. So, you know, it, it is pretty fascinating that you and your colleagues have put this infrastructure and that enabled us to really make that move with, with, with really no prep, no planning and actually have a whole lot of services delivered into our homes that we're used to getting at the office are used to getting at school. >>Yeah. And I mean, to your point, I mean, some of us did some planning, can we clearly talking about some of these, these trends and the way I look at this trans as being distributed data centers and, um, having the ability to move your workloads and access for users to wherever you want to be. And so I think that clearly went on for a while then. So in a sense, we, we, we prep was, or no, but we're prepping for it. Um, but as I said, resiliency just became so much more important than, you know, one of the things I actually do a little block, a little, little, uh, abrupt before a block I put out end of August around resiliency. Uh, you, you, if he didn't, if he didn't put this in place, you better put it in place. Because I think as we all know, we sold our match. This is like maybe two or three months, we're now in October. Um, and I sing, this is the new normal for some time being. Yeah, >>I think so. So let's stick on that theme in terms of, of trends, right? The other great, uh, trend as public cloud, um, and hybrid cloud and multi cloud, there's all types of variants on that theme you had in that blog post about, uh, resiliency in data center, cloud networking, data center cloud, you know, some people think, wait, it's, it's kind of an either, or I either got my data center or I've got my stuff in the cloud and I've got public cloud. And then as I said, hybrid cloud, you're talking really specifically about enabling, um, both inner inner data center resiliency within multi data centers within the same enterprise, as well as connecting to the cloud. That's probably counterintuitive for some people to think that that's something that Cisco is excited about and supporting. So I wonder if you can share, you know, kind of how the market is changing, how you guys are reacting and really putting the things in place to deliver customer choice. >>Yeah, no, it's actually, to me, it's really not a counterintuitive because in the end was what, uh, I'm focusing on. And the company is focused on is what our customers want to do and need to do. Uh, and that's really, um, would, you know, most people call hybrid cloud or multi-cloud, uh, in, in the end, what it is, what it is, is really the ability to have the flexibility to move your workloads where you want them to be. And there are different reasons why you want to place them, right? You might've placed them for security reasons. You might have played some compliance reasons, depending on which customer segment you after, if you're in the United States or in Europe or in Asia, there are a lot of different reasons where you're going to put your sinks. And so I sing in the end, what a, an enterprise looks for is that agility, flexibility, and resiliency. >>And so really what you want to put in place is what we call like the cloud on ramp, right? You need to have an ability to move sings as needed. But the logic context section, which we see in the last couple of months, accelerating is really this whole seam around digital transformation, uh, which goes hand in hand then was, uh, the requirement on the at T side really do. And I T operations transformation, right. How it operates. Uh, and I think that's really exciting to see, and this is where a lot of my discussions I was customers, uh, what does it actually mean with respect to the it organization and what are the operational changes? This a lot of our customers are going through quite frankly, accelerated right. Going through, >>Right. And, and automation is in the title of the event. So automation is, you know, is an increasingly important thing, you know, as the, as we know, and we hear all the time, you know, the flows of data, the complexity of the data, either on the security or the way the network's moving, or as you said, shifting workloads around, based on the dynamic situations, whether that's business security, et cetera, in a software defined networking has been around for a while. How are you seeing kind of this evolution in adding more automation, you know, to more and more processes to free up those, those, um, no kind of limited resources in terms of really skilled people to focus on the things that they should be focused on and not stuff that, that hopefully you can, you know, get a machine to run with some level of. >>Yeah. Yeah. That's a good point. And I said the tech line, I have, you know, sometimes when my mind is really going from a cloud ready, which is in most of our infrastructure is today to cloud native. And so let me a little expand on those, right? There's like the cloud ready is basically what we have put in place over the last five to six years, all the infrastructure that all our customers have, network infrastructure, all the nexus 9,000, they're all cloud ready. Right. And what this really means, do you have API APIs everywhere, right? Whether this is on the box, whether it's on the controller, whether this is on the operations tools, all of these are API enabled and that's just the foundation for automation, right? You have to have that. Now, the next step really is what do you do with that capability? >>Right? And this is the integration with a lot of automation tools, uh, and that's a whole range, right? And this is where the it operation transformation kicks in different customers at different speeds, right? Some just, you know, I use these API APIs and use NoMo tools that they have on a network world just to pull information. Some customers go for further and saying, I want to integrate this with some CMDB tools. Some go even further and saying, this is like the cloud native pleasing, Oh, I want to use, let's say red hat Ansible. I want to use, uh, how she called Terraform and use those things to actually drive how I manage my infrastructure. And so that's really the combination of the automation capability. Plus the integration with relevant cloud native enabling tools that really is happening at this point. We're seeing customers accelerating that, that motion, which really then drives us how they run their it operations. Right? And so that's a pretty exciting, exciting area to see a given. I, we have the infrastructure in place. There's no need for customers to actually do change something. Most of them have already the infrastructures that can do this. It is just no doing the operational change. The process changes to actually get there. >>Right. And it's funny, we, we recently covered, you know, PagerDuty and, and they highlight what you just talked about. The cloud native, which is, you know, all of these applications now are so interdependent on all these different API APIs, you know, pulling data from all of these applications. So a, when they work great, it's terrific. But if there's a problem, you know, there's a whole lot of potential throat to choke out there and find, find those issues. And it's all being connected via the network. So, you know, it's even more critically important, not only for the application, but for all these little tiny components within the application to deliver, you know, ultimately a customer experience within a very small units of time, uh, so that you don't lose that customer. You, you complete that transaction. They, they check out of their shopping cart. You know, all these, these things that are now created with cloud native applications that just couldn't really do before. >>No, you're absolutely right. And that's, this is like, just sit. I'm actually very excited because it opens up a lot of abilities for our customers, how they want to actually structure the operation. Right? One of the nice things around this or automation plus, uh, tool integration, cloning to, and integration is you actually opened this up, not a soul automation train, not just to the network operations personnel, right. You also open it up and can use this for the second ops person or for the dev ops person or for the cloud ops engineering team. Right. Because the way it's structured, the way we built this, um, is literally as an API interface and you can now decide, what is your process do you want to have? And what traditional, you have a request network, operation teams executes the request using these tools and then hand it back over. >>Or do you say, Hey, maybe some of these security things I got to hand over the sec ups team, and they can directly call these these KPIs, right? Or even one step further, you can have the opportunity that the dev ops or the application team actually says, Hey, I got to write a whole infrastructure as code kind of a script or template, and I just execute. Right. And it's really just using what the infrastructure provides. And so that whole range of different user roles and our customer base, what they can do with the automation capability that's available. It's just very, very exciting way because it's literally unleashes a lot of flexibility, how they want to structure and how they want to rebuild the it operations processes. >>That's interesting, you know, cause the, you know, the DevOps culture has taken over a lot, right. Obviously change software programming for the last 20 years. And I think, you know, there's a, there's a lot of just kind of the concept of dev ops versus necessarily, you know, the actual things that you do to execute that technique. And I don't think most people would think of, you know, network ops or, you know, net ops, you know, whatever the equivalent is in the networking world to have, you know, kind of a fast changing dynamic, uh, kind of point of view versus a, you know, stick it in, you know, spec it, stick it in, lock it down. So I wonder if you can, you can share how, you know, kind of that dev ops, um, attitude point of view, workflow, whatever the right verb is, has impacted, you know, things at Cisco and the way you guys think about networking and flexibility within the networking world. >>Yeah, literally, absolutely. And again, it's all customer driven, right? There's none of those. None of those is really actually, you know, a little bit of credit, maybe some of us where we have a vision, but a lot of it is just customer driven feedback. Uh, and yeah, we, we do have network operations teams comes to saying, Hey, we use Ansible heavily on the compute side, we might use this for alpha seven. We want to use the same for networking. And so we made available all these integrations, uh, with sobriety as a state, whether these are the switches, whether these are ACI decent, a controller or our multicell orchestration capabilities, all of these has Ansible integration the way to the right. Uh, the other one, as I mentioned, that how she formed Turco Terraform, we have integrations available and they see the requests for these tools to use that. >>Uh, and so that is emotion where in for all the, you know, and, uh, another block actually does out there, we just posted saying, Neil, all set what you can do and then a Palo to this, right. Just making the integration available. We also have a very, very heavy focus on definite and enablement and training, uh, and you know, a little plugin. I know, uh, probably, uh, part of the segment, the whole definite community that Cisco has is very, very vibrant. Uh, and the beauty of this is right. If you look at us, whether you're a NetApps person or dev ops person or SecOps person, it doesn't really matter. It has a lot of like capability available to just help you get going or go from one level to the next level. Right. And it's simplest thing that like sent books and why moments where you can, we know what's out stress, try sinks out snippets of code Coda there, you can do all of these things. And so we do see it's a kind of a push and pull a tremendous amount of interest and a tremendous, uh, uh, time people spend to learn quite frankly. And that's another site product of, of, you know, the situation we're in and people said, Oh man, and say, okay, online learning, that's the thing. So these, these, these tools are used very, very heavily. Right, >>Right. That's awesome. Cause you know, we've, we've had Susie Lee on a number of times and I know he and Mandy and the team really built this dev net thing. And it really follows along this other theme that we see consistently across other pieces of tech, which is democratization, right. Democratization of the access tool, taking it out of, of just a mahogany row with, again, a really limited number of people that know how to make it work and can make the changes and then opening up to a software defined world where now that the, you know, the, it says application centric, point of view, where the people that are building the apps to go create competitive advantage. Now don't have to wait for, you know, the one network person to help them out out of these environments. Really interesting. And I wonder if, you know, when you look at what's happening with public cloud and how they kind of change the buying parameter, how they kind of changed the degree of difficulty to get projects started, you know, how you guys have kind of integrated that, that type of thought process to make it easier for app developers to get their job done. >>Yeah. I mean, again, it's, it's, uh, I typically look at this more from a, from a customer lands, right? It's the transformation process and it always starts as I want agility. I want flexibility. I want to resiliency, right. This is where we talk to a business owner, what they're looking for. And then that translates into, into an I operations process, right? Your strategy needs to map then how you actually do this. Uh, and that just drives then what tools do you want to have available to actually enable this? Right. And the enablement again is for different roles, right? There is you need to give sync services to the app developer and, uh, the, the platform team and the security team, right. To your point. So the network, uh, can act at the same speed, but you also give to us to the network operations teams because they need to, uh, adjust. >>Then they have the ability to react to, uh, to some of these requirements. Right. And it's not just automation. I say, we, we, we focused on that, but there's also to your point, the, the need, how do I extend between data centers? You know, just, just for backup and recovery and how do I extend into, into public clouds, right? Uh, and in the end, that's a, that's a network connectivity problem. Uh, and we have soft as, uh, we have made as available. We have integrations into, uh, AWS. We have integrations into a joy to actually make this very easy from a, from a network perspective to extend your private, private networks into which of private networks on these public clouds. So from an app development perspective, now it looks like he's on the same network. It's a protective enterprise network. Some of it might sit here. >>Some of it might sit here, but it's really looking the same. And that's really in the enticing, what a business looks at, right. They don't necessarily want to say, I need to have something separate for this deployment. What's a separate for that deployment. What they want is I need to deploy something. I need to do this resilient. And the resilient way in an agile way gives me the tools. And so that's really where we focused, um, and what we're driving, right? It's that combination of automation consistently, and then definite tools, uh, available that we support. Uh, but they're all open. Uh, they're all standard tools as the ones I mentioned, right. That everybody's using. So I'm not getting into this. Oh, this is specific to Cisco, right. It's really democratisation. I actually liked your term. Yeah. >>Yeah. It's, it's a great terminate. And it's, it's really interesting, especially with, with the API APIs and the way everything is so tied together that everyone kind of has to enable this because that's what the customer is demanding. Um, and it is all about the applications and the workloads and where those things are moving, but they don't really want to manage that. They just want to, you know, deliver business benefit to their customers and respond to, uh, you know, competitive threats in the marketplace, et cetera. So it's really an interesting time for the infrastructure, you know, to really support kind of this app first point of view, uh, versus the other way around is kind of what it used to be and, and enable this hyper fast development hyper fast, uh, change in, in, in the competitive landscape or else you will be left behind. Um, so super important stuff. >>Yeah, no, I totally agree. And as I said, I mean, it's, it's kind of interesting is we, we started on the Cisco data center side. We started this probably six or seven years ago. Uh, when we, when we named the application centric, uh, clearly a lot of these concepts evolve, uh, but in a sense it is that reversal of the role from the network provides something and you use to, uh, this is what I want to do. And I need a service, uh, thinking on a networking side to expose. So as that can be consumed. And so that clearly is playing out. Um, and as I said, automation is a key key foundation that we put in place, uh, and our customers, most of our customers at this point, uh, on these, on these products, uh, they have all the capabilities they are, they can literally take advantage. There's really nothing that stops them point. >>Well, it's good times for you because I'm sure you've seen all the memes and in social media, right. What what's driving your digital transformation is that the CEO, the CMO or COVID, and we all know the answer to the question. So I don't think the, the pace of change is going to slow down anytime soon. So keeping the network up and enabling us all to get done, what we have to get done and all the little magic that happens behind the scenes. >>Yeah. No thanks. Thanks for having me. And again, yeah. If you're listening and you're wondering, how do I get started Cisco? Definitely just the place to go. It's fantastic. Fantastic. I highly recommend everybody roll up his sleeves and you know, the best races you can have. >>And we know once the physical events come back, we've been to dev net create a bunch of times, and it's a super vibrant, super excited, but really engaged community sharing. Lots of information is kind of, it's still kind of that early vibe, you know, where everyone is still really enthusiastic and really about learning and sharing information. So, you know, like say Susie and the team are really built a great thing, and we're a, we're happy to continue to cover it. And eventually we'll be back, uh, face to face. I look forward to that as well. All right, thanks. Uh, he's Thomas I'm Jeff, you're watching continuing coverage of Cisco dev net accelerating with automation and programmability >>Kia. Nini is here. He's a distinguished engineer at Cisco TK, my friend. Good to see you again. How are you? Good. I mean, you and I were in Barcelona in January and, you know, we knew we saw this thing coming, but we didn't see it coming this way. Did we know that no one did, but yeah, that was right before everything happened. Well, it's weird. Right? I mean, we were, you know, we, we, it was in the back of our minds in January, we sort of had Barcelona's hasn't really been hit yet. It looked like it was really isolated in China, but, uh, but wow, what a change and I guess, I guess I'd say I'd start with the, we're seeing really a secular change in, in your space and security identity, access management, cloud security, endpoint security. I mean, all of a sudden these things explode as the work from home pivot has occurred, and it feels like these changes are permanent or semi-permanent, what are you seeing out there? >>I don't think anybody thinks the world's going to go back the way it was. Um, to some degree it's, it's changed forever. Um, you know, I, I, I do a lot of my work remotely. Um, and, and so, you know, being a remote worker, isn't such a big deal for me, but for some, it was a huge impact. And like I said, you know, um, remote education, you know, everybody's on the opposite side of a computer. And so the digital infrastructure has just become a lot more important to protect the integrity of it essentially is almost our own integrity these days. Yeah. And when you see that, you know, that work from home pivot, I mean, you know, our estimates are, or along with our partner, DTR about 16% of the workforce was at home working from home prior to COVID and now it's know, North of 70% >>Plus, and that's going to come down maybe a little bit over the next, next six months. We'll see what happens with the fall surge, but, but people essentially accept, expect that to at least double that 16%, you know, going forward indefinitely. So how, what does that, what kind of pressure does that put on the security infrastructure and how, how organizations are approaching security? >>Yeah, I, I just think, uh, from a mindset standpoint, you know, what was optional, uh, maybe, um, last year, uh, is no longer optional and I don't think it's going to go back. Um, I think, I think a lot of people, uh, have changed the way, you know, they live and the way they work. Um, and they're doing it in ways, hopefully that, you know, in some cases, uh, yield more productivity, um, again, um, you know, usually with technology that's severely effective, it doesn't pick sides. So the security slant to it is it frankly works just as well for the bad guys. And so that's, that's the balance we need to keep, which is we need to be extra diligent, uh, on how we go about securing infrastructure, uh, how we go about securing even our, our social channels, because remember all our social channels now are digital. So that's, that's become the new norm. >>You know, you've helped me understand over the years. I remember a line you shared with me in the cube one time is that the adversary is highly capable as sort of the, of the phrase that you used. And, and essentially the way you describe it, as you know, your job as a security practitioner is to decrease the bad guy's return on investment, you know, increase their costs, increase the numerator, but as, as work shifts from home, yeah, I'm in my house, you know, my wifi in my, you know, router with my, you know, dog's name is the password, you know, it's much, much harder for me to, to increase that denominator at home. So can you help? >>Yeah. I mean, it's, it is, it is truly, um, when you think, when you get into the mind of the adversary and, and, uh, you know, the cyber crime out there, they're honestly just like any other business they're trying to operate with high margin. And so if you can get there, if you can get in there and erode their margin, frankly go find something else to do. Um, and, and again, you know, you know, the shift we experienced day to day is it's not just our kids are online in school and, uh, our work is online, but all of the groceries we order, um, you know, this Thanksgiving and holiday season, uh, a lot more online shopping is going to place. So everything's gone digital. And so the question is, you know, how, how do we up our game there so that we can go about our business, uh, effectively. And I make it very expensive for the adversary to operate, uh, and take care of their business. Cause it's nasty stuff. >>I want to ask you about automation generally, and then specifically how it applies to security. So we, I mean, we certainly saw the ascendancy of the hyperscalers and of course they really attacked the it labor problem. We learned a lot from that and an it organizations have applied much of that thinking. And it's critical at scale. I mean, you just can't scale humans at the pace, the technology scales today, how does that apply to security and specifically, how is automation affecting security? >>Yeah, it's, it's, it's the topic these days. Um, you know, businesses, I think, realize that they can't continue to grow at human scale. And so the reason why automation and things like AI and machine learning have a lot of value is because everyone's trying to expand, uh, and operate at machine scale. Now, I mean that for, for businesses, I mean that for, you know, education and everything else now, so are the adversaries, right? So it's expensive for them to operate at Cuban scale and they are going to machine scale, going to machine scale, uh, a necessity is that you're going to have to harness some level of automation, have the machines, uh, work on your behalf, have the machines carry your intent. Um, and when you do that, um, you can do it safely or you could do it dangerously. And that that's really kind of your choice. Um, you know, just because you can automate something doesn't mean you should, um, you, you wanna make sure that frankly, the adversary can't get in there and use that automation on their behalf. So it's, it's a tricky thing because, you know, if, when you take the phrase, you know, uh, how do we, how do we automate security? Well, you actually have to, uh, take care of, of securing the automation first. >>Yeah. We talked about this in Barcelona, where you were explaining that, you know, the, the bad guys, the adversaries are essentially, you know, weaponizing using your own tooling, which makes them appear safe because it's, they're hiding in plain sight. >>Well, there's, they're clever, uh, give them that, um, you know, that there's this phrase that they, they always talk about called living off the land. Um, there's no sense in them coming into your network and bringing their tools and, uh, and being detective, you know, if they can use the tools that's already there, then, uh, they have a higher degree of, of evading, uh, your protection. If they can pose as Alice or Bob, who's already been credentialed and move around your network, then they're moving around the network as Alice or Bob. They're not marked as the adversary. So again, you know, having the detection methods available to find their behavior anomalies and things like that become a paramount, but also, you know, having the automation to contain them, to eradicate them, to, you know, minimize their effectiveness, um, without it, I mean, ideally without human interaction, cause you, you just, can you move faster, you move quicker. Um, and I, I see that with an asterisk because, um, if, if done wrong, frankly, um, you're just making their job more effective. >>I wonder if we could talk about the market a little bit, uh, it's I'm in the security space, cybersecurity 80 plus billion, which by the way, is just a little infant Tessa mill component of our GDP. So we're not spending nearly enough to protect that massive, uh, GDP, but guys, I wonder if you could bring up the chart because when you talk to CSOs and you ask them, what's your, what's your biggest challenge? Let's say lack of talent. And, and so what this chart shows is from ETR, our, our, our survey partner and on the vertical axis is net score. And that's an indication of spending momentum on the horizontal axis is market share, which is a measure of presence, a pervasiveness, if you will, inside the data sets. And so there's a couple of key points here. I wanted to put forth to our audience and then get your reactions. >>So you can see Cisco, I highlighted in red, Cisco is business and security is very, very strong. We see it every quarter. It's a growth area that Chuck Robbins talks about on the, on the conference call. And so you can see on the horizontal axis, you've got, you know, big presence in the data set. I mean, Microsoft is out there, but they're everywhere, but you're right there in that, in that data set. And then you've got for such a large presence, you've got a lot of momentum in the marketplace, so that's very impressive. But the other point here is you've got this huge buffet of options. There's just a zillion vendors here. And that just adds to the complexity. This is of course only a subset of what's in the security space. You know, the people who answered for the survey. So my question is how can Cisco help simplify this picture? Is it automation? Is it, you know, you guys have done some really interesting tuck in acquisitions and you're bringing that integration together. Can you talk about that a little bit? >>Yeah. I mean, that's an impressive chart. I mean, when you look to the left there it's, um, I had a customer tell me once that, you know, I came to this trade show, looking for transportation, and these people are trying to sell me car parts. Um, that's the frustration customers have, you know, and I think what Cisco has done really well is to really focus on the outcomes. Um, what is the customer outcome? Cause ultimately that's, that is what the customer wants. You know, there might be a few steps to get to that outcome, but the closest you can closer, you can get to delivering outcomes for the customer, the better you are. And I think, I think security in general has just year over year have been just written with, um, you need to be an expert. Um, you need to buy all these parts and put it together yourself. And, and I think, I think those days are behind us, but particularly as, as security becomes more pervasive and we're, you know, we're selling to the business, we're not selling to the, you know, t-shirt wearing hacker anymore. >>Yeah. So, well, well, how does cloud fit in here? Because I think there's a lot of misconceptions about cloud people that God put my data in the cloud I'm safe, but you know, of course we know it's a shared responsibility model. So I'm interested in your, your thoughts on that. Is it really, is it a sense of complacency? A lot of the cloud vendors, by the way, say, Oh, the state of security is great in the cloud. Whereas many of us out there saying, wow, it's, it's not so great. Uh, so what are your thoughts on that, that whole narrative and what Cisco's play in, in cloud? >>I think cloud, um, when you look at the services that are delivered via the cloud, you see that exact pattern, which is you see customers paying for the outcome or as close to the outcome as possible. Um, you know, no, no data center required, no disk drive required, you just get storage, you know, it's, it's, it's all of those things that are again, closer to the outcome. I think the thing that interests me about cloud two is it's really been, it's really punctuated the way we go about building systems. Um, again, at machine scale. So, you know, before, when I write code and I think about what computers are gonna run on, or, you know, what servers are going to is you're going to run on those. Those thoughts never crossed my mind anymore. You know, I'm modeling the intent of what the service should do and the machines then figure it out. So, you know, for instance, on Tuesday, if the entire internet shows up, uh, the, the system works without fail. And if on Wednesday, if only North America shows up, you know, so what, but, but there's no way you could staff that, right? There's just no human scale approach that gets you there. And that's, that's the beauty of all of this cloud stuff is, um, it really is, uh, the next level of how we computer science. >>So you're talking about infrastructure as code and that applies to, you know, security as code. That's what, you know, dev net is really all about. I've said many times, I think Cisco of the, the large established enterprise companies is one of the few, if not the only, that really has figured out, you know, that developer angle, because it's practical do, you're not trying to force your way into developers, but, you know, I wonder if you could, you could talk a little bit about that trend and where you see it going. >>Yeah, no, that is, that is truly the trend. Every time I walk into dev net, um, the big halls at Cisco live, it is Cisco as code. Um, everything about Cisco is being presented through an API. It is automation ready. And, and frankly, that is, um, that is the love language of the cloud. Um, it's it's machines, if the machines talking to machines in very effective ways. So, you know, it is the, the, uh, I, I think, I think necessary, maybe not sufficient but necessary for, um, you know, doing all the machine scale stuff. What what's also necessary, uh, is to, um, to secure if, if infrastructure is code therefore, um, what, what secure, uh, what security methodologies do we have today that we use to secure code while we have automated testing, we have threat modeling, right? Those things actually have to be now applied to infrastructure. So when I, when I talk about how do you do, uh, automation securely, you do it the same way you secure your code, you test it, you, you threaten model, you, you, you say, you know, Ken, my adversary, uh, exhibit something here that drives the automation in a way that I didn't intend it to go. Um, so all of those practices apply. It's just, everything is code these days. >>I've often said that security and privacy are sort of two sides of the same coin. And I want to ask you a question and it's really, to me, it's not necessarily Cisco and company likes companies like Cisco's responsibility, but I wonder if there's a way in which you can help. And of course, there's this Netflix documentary circling around the social dilemma. I don't know if you have a chance to see it, but basically dramatize is the way in which companies are appropriating our data to sell us ads and, you know, creating our own little set of facts, et cetera. And that comes down to sort of how we think about privacy and admin. It's good from the standpoint of awareness, you know, you may or may not care if you're a social media user. I love tick doc. I don't care, but they sort of laid out this pretty scary scenario with a lot of the inventors of those technologies. You have any thoughts on that? And you'll consist go play a role there in terms of protecting our privacy mean beyond GDPR and California consumer privacy act. Um, what do you think? >>Yeah. Um, uh, I'll give you my, you know, my humble opinion is you, you fix social problems with social tools, you fixed technology problems with technology tools. Um, I think there is a social problem. Um, uh, that needs to be rectified the, you know, um, we, we, weren't built as human beings to live and interact with an environment that agrees with us all the time. It's just pretty wrong. So yeah, that, that, that, um, that series that really kind of wake up a lot of people it is, is, you know, it's probably every day I hear somebody asked me if I, I saw, um, but I do think it also, you know, with that level of awareness, I think we, we overcome it or we compensate by what number one, just being aware that it's happening. Um, number two, you know, how you go about solving it, I think maybe come down to an individual or even a community's, um, solution and what might be right for one community might be, you know, not the same for the other. So you have to be respectful in that manner. >>Yeah. So it's, it's, it's almost, I think if I could, you know, play back, what I heard is, is yeah. Technology, you know, maybe got us into this problem, but technology alone is not going to get us out of the problem. It's not like some magic AI bot is going to solve this. It's got to be, you know, society has to really, really take this on as your premise. >>When I, when I first started playing online games, I'm going back to, you know, the text based adventure stuff like muds and Mose. I did a talk at, at MIT one time and, um, this old curmudgeon in the back of the room, um, we were talking about democracy and we were talking about, you know, the social processes that we had modeled in our game and this and that. And this guy just gave us the SmackDown. He needs to be walked up to the front of the room and said, you know, all you techies, you judge efficiency by how long it takes. He says, democracy is a completely the opposite, which is you need to sleep on it. In fact, you shouldn't be scared if somebody can decide in a minute, what is good for the community? It, two weeks later, they probably have a better idea of what's good for the community. So it almost has the opposite dynamic. And that was super interesting to me, >>Really interesting, you know, you read the, like the, the Lincoln historians and he was criticized in the day for having taken so long, you know, to make certain decisions, but, you know, ultimately when he acted acted with, with confidence. Um, so to that point, but, um, so what, what else are you working on these days that, uh, that are, that is, is interesting that maybe you want to share with our audience? Anything that's really super exciting for you or are you >>Yeah. You know, generally speaking, um, try not try and make it a little harder for the bad guys to operate. I guess that's a general theme making it simpler for the common person to use, uh, tools. Um, again, you know, all of these security tools, no matter how fancy it is, it's not that we're losing the complexity, it's that we're moving the complexity away from the user so that they can drive at human scale. And we can do things at machine scale and kind of working those two together is sort of the, the, the magic recipe. Um, it's, it's not easy, but, um, but it is, it is fun. So that's, that's what keeps me engaged. >>I'm definitely seeing, I wonder if you see it as just sort of a, obviously a heightened organization awareness, but I'm also seeing shifts in the organizational structures. You know, the, you know, it used to be a sec ops team and an Island. Okay, it's your problem? You know, the, the, the CSO cannot report into the, to the CIO because that's like the Fox in the hen house, a lot of those structures are, are, are changing. It seems, and be becoming a, this responsibility is coming much more ubiquitous across the organization. What are you seeing there? And what are you? >>And it's so familiar to me because, you know, um, I, I started out as a musician. So, you know, bands bands are a great analogy. You know, you play bass, I big guitar. You know, somebody else plays drums, everybody knows their role and you create something that's larger than the sum of all parts. And so that, that analogy I think, is coming to, you know, we, we saw it sort of with dev ops where, you know, the developer, doesn't just throw their coat over the wall and it's somebody else's problem. They move together as a band. And, and that's what I think, um, organizations are seeing is that, you know, why, why stop there? Why not include marketing? Why not include sales? Why don't we move together as a business? Not just here's the product and here's the rest of the business. That's, that's, that's pretty awesome. Um, I think, uh, we see a lot of those patterns, uh, particularly for the highly high performance businesses. >>You know, in fact, it's interesting, you have great analogy by the way. And you actually see in that within Cisco, you're seeing sort of a, and I know sometimes you guys don't like to talk about the plumbing, but I think it matters. I mean, you've got a leadership structure now. I I've talked to many of them. They seem to really be more focused on how their connect connecting, you know, across organizations. And it's increasingly critical in this world of, you know, of silo busters. Isn't it? >>Yeah, no, I mean, you almost, as, as you move further and further away, you know, you can see how ridiculous it was before it would be like acquiring the band and say, okay, all your guitar players go over here. All your bass players go over there. Like what happened to the band? That's what I'm talking about is, you know, moving all of those disciplines, moving together and servicing the same backlog and achieving the same successes together is just so awesome. Well, I, I always feel better after talking to you. You know, I remember I remember art. Coviello used to put out his letter every year and I was reading. I'd get depressed. We spend all this money now we're less secure. But when I talked to you TK, I feel like much more optimistic. So I really appreciate the time you spend on the cube. It's, it's awesome to have you as a guest. I love these, I love these sessions. So things thanks for inviting me and I miss you, you know, hopefully, you know, next year we can get together at some of the Cisco shows or other shows, but be well and stay weird. Like the sign says kidney, thanks so much for coming to the Q. We, uh, we really appreciate it. And thank you for watching everybody. This is Dave Volante. We've right back with our next guest. This short break, >>After the cubes coverage, just to keep virtuals coverage of dev net create virtual. We're not face to face the cubes been there with dev net and dev net create. Since the beginning, dev net create was really a part of the dev net community. Looking out at the external market outside of Cisco, which essentially is the cloud native world, which is going mainstream. We've got a great guest here. Who's, who's been the company's been on the cube. Many times. We've been talking to them recently acquired by Cisco thousand eyes. We have Joe Vaccaro is beast vice president of product. Uh, Joe, welcome to the cube. Thanks for coming on. Great. And thanks for having me. You have the keys to the kingdom, you, the vice president of product, which means you get to look inside and you get to look outside, figure it all out, uh, make everything run on thousand eyes. >>You guys have been finding common language, uh, across multiple layers of network intelligence, external services. This is the heart of what we're seeing in innovation with multi-cloud microservices, cloud native. This is really a hot area it's converged in multiple theaters and technology. Super important. I want to get into that with you, but first thousand eyes is recently acquired by Cisco, um, big acquisition, uh, super important, the new CEO of Cisco, very clear API, everything we're seeing that come out. That's a big theme at dev net create the ecosystem of Cisco's going outside their own, you know, their, their walls outside of the Cisco network operators, network engineers. We're talking to developers talking programmability. This is the big theme. What's it like at Cisco? Tell us, honestly, the COVID hits. You get acquired by Cisco, tell us what's happening. >>Yeah, it's really been an exciting six months for the entire team and customers, >>You know, as we all kind of shifted to the new normal of working from home. And I think, you know, that change alone really kind of amplified. Even some of the fundamental beliefs that we have as a company that you know, cloud is becoming the new data center or customers that Indra internet has become the new network and the new enterprise network backbone. And that SAS has really become the new application stack. And as you think about these last six months, those fundamental truths have never been more evident as we rely upon the cloud to be able to, to work as we rely upon our own home networks and the internet in order to be productive. And as we access more sized applications on a daily basis. And as you think about those fundamental truths, what's common across all of them is that you rely upon them now more than ever, not only to run your business, but to any of your employees would be productive, but you don't own them. And if you don't own them, then you lack the ability in a traditional way to be able to understand that digital experience. And I think that's ultimately what, what thousand eyes is trying to solve for. And I think it's really being amplified in really these last six months. >>Talk about the Cova dynamic because I think it highlighted and certainly accelerated digital transformation, but specifically exposes opportunities, challenges, weaknesses, I've talked to many CXOs CSOs. Uh, sec security is huge. Um, the home of the conference book talk track we'll get to in a second, but it exposes what's worth doubling down on what to abandoned from a project standpoint, as people start to look at their priorities, they're going, Hey, we got to have a connected experience. We got to have security. People are working at home. No one has VPNs at home. VPNs are passe. Maybe it's SD when maybe it's something else they're on a backbone. They're connecting to the internet, a lot of different diversity in connections. At the same time, you got a ton of modern apps running for these networks. This is a huge issue. COVID is exposed this at scale. What's your view on this? And what is thousand eyes thinking about this? >>You know, if you think about the kind of legacy application delivery, it went from largely users in an office connected over, say a dedicated corporate network, largely to traditional say internal hosted applications. And that was a early, simple, uh, connectivity bath. And as you mentioned, we've seen amplifications in terms of the diversity from the users. So users are not in the office. Now they're connected in distributed disparate locations that are dynamically changing. And you think that how they're getting to that application, they're going across a really complex service chain of different network services that are working together across as public internet backbone will totally to land them on an application. And then those applications themselves are becoming now, as you mentioned, distributed largely based upon a microservices architecture and increasing their own dependence upon third party sample size applications to fulfill say, functions of that application, those three things together. >>Ultimately you're creating that level level of complex service chain that really makes it difficult to understand the digital experience and ultimately the it organization newly chartered with not just delivering the infrastructure, but delivering the right experience. And you then have a way to be able to see, to gain that visibility, that experience, you know, to measure it and understand, and to provide that intelligence and then ultimately to act on it, to be able to ensure that your employees, as well as your customers are getting the right overall, um, approach to being able to leverage those assets. >>It's funny, you know, as you get into some of these high-scale environments, a lot of these concepts are converging. You know, we had terms like automation, self healing networks. Um, you mentioned microservices early, you mentioned data at the clouds, the new data center, uh, or when's the new land. However, we're going to look at it. It's a whole different architecture. So I want to get your thoughts on, on the automation piece of networking and internet outages, for instance, um, because when you, you know, there's so many outages going up and down, it is like, uh, catching, looking for a needle in a haystack, right. So, um, we've had this conversation with you guys on the cube before, how does automation occur when you guys look at those kinds of things? Uh, what's important to look at, can you comment on and react to, you know, the internet outages and how you find resolve those? >>Yeah. It's um, it was really great. And as you mentioned, automation really in a place that a key, when you think about the, just a broad problem that it is trying to drive and, you know, from our lens, we look at it in really three ways. First off is you have to be able to gain the level of visibility from where it matters and be able to, to test and be able to provide that level of active measurements across the, the type of ways you want to be able to inspect the network. But then also from the right vantage points, you want to inspect it. But what we talk about right inside, you know, data, um, alone, doesn't solve that problem. As you mentioned, that needle in the haystack, you know, data just provides the raw metrics that are screaming across the screen. You have to then enable that data to provide meeting. >>You need to enable that data become intelligent. And that intelligence comes through the automation of being able to process that data very quickly, allow you to be able to see the unseen, to allow you to be able to quickly understand the issues that are happening across this digital supply chain to identify issues that are even happening outside of your own control across the public internet. And then the last step of automation really comes in the form of the action, right? How do you enable that intelligence to be put, to use? How do you enable that intelligence to then drive across the rest of your it workflow as well as to be able to be used as a signaling engine, to be able to then make the fundamental changes back at the network fabric, whether that is a dressing or modifying your BGB pairing, that we see happen within our customers using thousand eyes data, to be able to route around major internet outages that we've seen over the past six months, or to be able to then that data, to be able to optimize the ultimate experience that they're delivering to both our customers, as well as our employees, >>Classic policy based activity, taking it to a whole nother level. I got to get your thoughts on the employees working at home. Okay. Because, um, you know, most it, people are like, Oh yeah, we're going to forecast in cases of disruption or a hurricane or a flood or hurricane Sandy, but now with COVID, everyone's working at home. So who would have forecasted a hundred percent, um, you know, work from home, which puts a lot of pressure on him, everything. So I got to ask you, now that employees are working at home, how do you tie network visibility to the actual user experience? >>Yeah, that's a great question. As you, you know, we saw it within our own customer base, you know, when COVID head and we saw this rise of work from home, it teams were really scrambling and said, okay, I have to light up this, say VPN infrastructure, or I need to now be able to support my users in a work from home situation where I don't control the corporate network. In essence, now you have essentially thousands. Every employee is acting across their own corporate network and people were then using thousand eyes in different ways to be able to monitor their CTPs infrastructure across, back into the corporate network, as well as in using our thousand eyes end point agents that runs on a local, a user's laptop or machine in their home to help you to be able to gain that visibility down to that last mile of connectivity. >>Because when a user calls up support and says, I'm having trouble say accessing my application, whether that's Salesforce or something else, what ultimately might be causing that issue might not necessarily be a Salesforce issue, right? It could be the device in the device performance in terms of CPU, memory utilization. It could be the wifi and the signal quality within your wifi network. It could be your access point. It could be your raw, local home router. It can be your local ISP. It could be the path that you're taking ultimately to your corporate network or that application. There's so many places that could go wrong that are now difficult to be able to see, unless you have the ability to see comprehensively from the user to the application, and to be able to understand that full end to end path, >>You know, it teams have also been disrupted. They've been on offsite prop off property as well, but you've got the cloud. How has your technology helped the it teams? Can you give some examples there? Um, >>Yeah, a great way is, you know, how people use thousand eyes as part of that data sharing ecosystem. Again, that notion of how do you go from visibility to intelligence action and where in the past you might be able as an it administrator to walk over to their network team and say, Hey, can you take a look at what I'm seeing now? That's no longer available. So how do you be able to work efficiently as the United organization? You know, we think a thousand eyes in how our customers are using us a thousand times becomes a common operating language that allows them to be able to analyze across from the application down into the underlying infrastructure, through those different layers of the network what's happening. And where do you need to focus your attention? And then furthermore, with 10,000 eyes in terms of a need, enabling that data sharing ecosystem, leveraging our share link capability really gives them the ability to say, you know, what, here's what I'm seeing and be able to send that to anybody within the it organization. But it goes even further and many times in recent times, as well as over the course of people using thousand eyes, they take those share links and actually send them to their external providers because they're not just looking to resolve issues within their own it organization. They're having to work collaboratively with a different ISP. If they're pairing with, with their cloud providers that they're appearing, uh, they're leveraging, or the SAS applications that are part of that core dependency of how they deliver their experience. >>I asked you the question, we think about levels of visibility and making the lives easier for it. Teams. Um, you see a lot of benefits with thousand eyes. You pointed out a few of them just got to ask you the question. So if I'm an it person I'm in the trenches, are you guys have, uh, an aspirin or a vitamin or both? Can you give an example because there's a lot of pain point out there. So yeah. Give me a cup, a couple Advils and aspirins, but also you're an enabler to the new things are evolving. You pointed out some use case. You talk about the difference between where you're helping people pain points and also enabling them be successful for it teams. >>Yeah, that's a great analogy. You're thinking it, like you said, it definitely sits on both sides of that spectrum, you know, thousand eyes is the trusted tool, the source of truth for it. Organizations when issues are happening as their alarm bells are ringing, as they are generating the, um, the different, uh, on call, uh, to be able to jump into a war situation thousand eyes is that trusted source of truth. Allow them to focus, to be able to resolve that issue in the heat of the moment. But that was a nice also when we think about baselining, your experience, what's important is not understanding that experience at that moment at time, but also how that's deviated over time. And so by leveraging thousand eyes on a continuous basis, it gives you that ability to see the history of that experience, to understand how your network is changing is as you mentioned, networks are constantly evolving, right? >>The internet itself is constantly changing. It's an organic system, and you need to be able to understand not only what are the metrics that are moving out of your bounds, but then what is potentially the cause of that as a network has evolved. And then furthermore, you can be begin to use that as you mentioned, in terms of your vitamin type of an analogy, to be able to understand the health of your system over time on a baseline basis so that you can begin to, uh, be able to ensure its success in a great way to really kind of bring that to light. As people using say, thousand eyes as part of the same se land-based rollout, where you're looking to say benchmark, and you can confidence as you look to scale out in either, you know, benchmarking different ESPs within that, I feel like connectivity for as you look to ensure a level of success with a single branch, give you that competence to then scale out to the rest of your organization. >>That's great insights. The classic financial model ROI got baseline and upside, right? You got handle the baseline as you pointed out, and the upside music experience connectivity, you know, application performance, which drives revenue, et cetera. So great point. Great insight, Joe. Thank you so much for that insight. It's got a final question for you. I want to just riff a little bit with you on the industry. A lot of us have been having debates about automation and who doesn't, who doesn't love automation. Automation is awesome, right? Automate things, but as the trend starts going on, as everything is a service or X, a S as it's called, certainly Cisco's going down that road. Talk about your view about the difference between automation and everything is a service because at the end of the day, everything will be a service, but without automation, you really can't have services, right? So, you know, automation, automation, automation, great, great drum to bang all day long, but then also you got the same business side saying as a service, as a service, pushing that into the products, it means not trivial. Talk about, talk about how you look at automation and everything as a service and the relationship and interplay between those two concepts. >>Yeah. Ultimately I think about in terms of what is the problem that the business is trying to solve in ultimately, what is the deal that they're trying to face? And in many ways, right, they're being exploded with increase of data that needs, they need to be able to not only process and gather, but then be able to then make use of, and then from that, as we mentioned, once you've processed that data and you've said, gather the insights from it. You need to be able to then act on that data. And automation plays a key role of allowing you to be able to then put that through your workflow. Because again, as that, it experience becomes even more complex as more and more services get put into that digital supply chain. As you adopt say increased complexity within your infrastructure, by moving to a multicloud architecture where you look to increase the number of say, network services that you're leveraging across that digital experience. >>Ultimately you need with the level of automation, you'll be able to see outside of your own vantage point. You need to be able to look at the problem from as broad of a, a broad of a way as possible. And, you know, data and automation allows you to be able to do what is fundamentally difficult to do from a very narrow point of view, in terms of the visibility you gather intelligence you generate, and then ultimately, how do you act on that data as quick as possible to be able to provide the value of what you're looking for. >>It's like a feature it's under the hood. The feature of everything comes to the surface is automation, data, machine learning, all the goodness in the software. I mean, that's really kind of what we're talking about here. Isn't it a final question for you as we wrap up, uh, dev net create really, again, is going beyond Cisco's dev net community going into the industry ecosystem where developers are there. Um, these are folks that want infrastructure as code. They want network as code. So network programmability, huge topic. We've been having that conversation, uh, with Cisco and others throughout the industry for the past three years. What's your message to developers out there that are watching this who say, Hey, I just want to develop code. Like I want, you know, you guys got that. That was nice. Thanks so much. You know, you take care of that. I just want to write code. What's your message to those folks out there who want to tap some of these new services, these new automation, these new capabilities, what's your message. >>And ultimately, I think, you know, when you're looking at thousand eyes, um, you know, from a fraud perspective, you know, we try to build our product in an API first model to allow you to be able to then shift left of how you think about that overall experience. And from a developer standpoint, you know, what I'd say is, is that while you're developing in your silo, you're going to be part of a larger ultimate system. In your experience you deliver within your application is now going to be dependent upon not only the infrastructure that's running upon, but the network it's connected to, and then ultimately the user in the sense of that user and by leveraging that thousand eyes and being able to then integrate thousand into how you think closely on that experience, that's going to help ensure that ultimately the application experience that the developer's looking to deliver meets that objective. And I think what I would say is, you know, while you need to focus on your, uh, your role as a developer, having the understanding of how you fit into the larger ecosystem and what the reality of the, of how your users access that application is critical. >>Awesome, Joe, thank you so much. Again, trust is everything letting people understand that what's going on underneath is going to be viable and capable. You guys got a great product and congratulations on the acquisition that Cisco made of your company. We've been following you guys for a long time and a great technology chops, great market traction, congratulations to everyone, 1,009. Thanks for coming on sharing. I appreciate it. Thanks Joe Vaccaro, vice president of product here, but thousand nine is now part of Cisco, John, for your host of the cube cube virtual for dev net, create virtual. Thanks for watching. >>Even prior to the pandemic, there was a mandate to automate the hyperscale cloud companies. They've shown us that to scale. You really have to automate you human labor. It just can't keep up with the pace of technology. Now, post COVID that automation mandate is even more pressing. Now what about the marketplace? What are S E seeing on the horizon? The cubes Jeff Frick speaks with Cisco engineers to gather their insights and explore the definite specialized partner program. We've got a Coon Jacobs. He's the director of systems engineering for Cisco. >>Good to see Kuhn. >>Thank you for having me >>Joining him as Eric nip. He is the VP of system systems engineering for Cisco. Good to see Eric. Good to be here. Thank you. Pleasure. So before we jump into kind of what's going on now in this new great world of programmability and, and control, I want to kind of go back to the future for a minute because when I was doing some research for this interview, it was cool. I saw an old presentation that you were giving from 2006 about the changing evolution of the, uh, the changing evolution of networking and moving from. I think that the theme was a human centered human centered network. And you were just starting to touch a little bit on video and online video. Oh my goodness, how far we have come, but I would love to get kind of a historical perspective because we've been talking a lot and I know Eric son plays football about the football analogy of the network is kind of like an offensive lineman where if they're doing a good job, you don't hear much about them, but they're really important to everything. >>And the only time you hear about them as the women, the flag gets thrown. So if you look back with the historical perspective, the load and the numbers and the evolution of the network, as we've moved to this modern time, and, you know, thank goodness cause of COVID hit five years ago, 10 years ago, 15 years ago, you know, all of us in the information space would not have been able to make this transition. So I just, I just love to get some historical perspective cause you've been kind of charting this and mapping this for a very long time. >>Yeah. W we absolutely have. I think, you know, what you're referring to was back in the day, the human network campaign, and to your point, the load, the number of hosts that traffic that just overall, the intelligence of the network has just evolved tremendously over these last decade and a half, uh, 15 years or so. And you look at where we are now in terms of the programmable nature of the network and what that enables in terms of new degrees of relevance that we can create for the customers and how, you know, the role of it has changed entirely again, especially during this pandemic, you know, the fact that it's now as a serve as an elastic is absolutely fundamental to being able to ensure, uh, on an ongoing basis, a great customer experience. And so, uh, it's been, it's been, uh, a very interesting ride. >>And then just to close the loop, the, one of your more later interviews talking to Sylvia, your question is, are you a developer or an engineer? So it was, and, and your whole advice to all these network engineers is just, just don't jump in and start doing some coding and learning. So, you know, the focus and really the emphasis and where the opportunity to differentiate as a company is completely shifting gears over to the, you know, really software defined side. >>Oh, absolutely. So I mean, you look at how the software world and the network has come together and how we're applying now, you know, basically the same construct of CIC pipeline to network, uh, infrastructure, look at network really as, and get all of the benefits from that. And the familiarity of it, the way that our engineers have had to evolve. And that is just, you know, quite, quite significant in, in, in like the skill set. And the best thing is jump in, right. You know, dip your toe in the water, but continue to evolve that skill set. And, you know, don't, don't be shy. It's a leap of faith for some of us who've been in the industry a bit longer. We like to look at ourselves as the craftsman of the network, but now it's definitely a software centricity and programmability, right? >>So Eric, you've got some digital exhaust out there too, that I was able to dig up going back to 2002 752 page book and the very back corner of a dark dirty dusty Amazon warehouse is managing Cisco network security, 752 pages. Wow. How has security change from a time where before I could just read a book, a big book, you know, throw some protocols in and probably block a bunch of ports to the world that we live in today, where everything is connected. Everything is API driven, everything is software defined. You've got pieces of workloads spread out all over the place and Oh, by the way, you need to bake security in at every single level of the application stack. >>Yeah, no, I'm so, wow. The kudos that you, you found that book I'm really impressed. There was a thank you a little street, correct. So I want to hit on something that you, you talked about. Cause I think it's very important to, to this overall conversation. If we think about the scale of the network and Coon hit on it briefly, you talked about it as well. We're seeing a massive explosion of devices by the estimated by the end of this year, there's going to be about 27 billion devices on the global internet. That's about 3.7 devices for every man, woman and child life. And if we extrapolate that out over the course of the next decade on the growth trajectory we're on. And if you look at some of the published research on this, it's estimated there could be upwards of 500 billion devices accessing the global internet on a, on a daily basis in the primarily that, that, that is a IOT devices, that's digitally connected devices. >>Anything that can be connected will be connected, but then introduces a really interesting security challenge because every one of those devices that is accessing the global internet is within a company's infrastructure or accessing pieces of corporate data is a potential attack factor. So we really need to, and I think the right expression for this is we need to reimagine security because security is, as you said, not about parameters. You know, I wrote that book back in 2002, I was talking about firewalls and a cutting edge technology was intrusion prevention and intrusion detection. Now we need to look at security really in the, in the guys up or under the, under the, under the realm of really two aspects, the identity who is accessing the data and the context, what data is being accessed. And that is going to require a level of intelligence, a level of automation and the technologies like machine learning and automated intelligence are going to be our artificial intelligence rather are going to be table stakes because of the sheer scale of what we're trying to secure is going to be untenable under current, you know, just current security practices. I mean, the network is going to have to be incredibly intelligent and leverage again, a lot of that, uh, that AI type of data to match patterns of potential attacks and ideally shut them down before they ever cause any type of damage. >>Yeah, it's really interesting. I mean, one thing that COVID has done a bunk many things is kind of retaught us all about the power of exponential curves and how extremely large those things are and how fast they grow. We at Dave runs it on a Google cloud a couple of years ago. And I remember him talking about early days at Google when they were starting to map out kind of, as you described kind of map out their growth curves, and they just figured out they could not hire if they hired everybody, they couldn't hire enough people to deal with it. Right. So really kind of rethinking automation and rethinking about the way that you manage these things and the level, right. The old, is it a pet or is it, or is it, um, uh, part of a herd and, and I think it's interesting what you talked about, uh, con really the human powered internet and being driven by a lot of this video, but to what you just said, Eric, the next big wave, right. >>Is IOT and five G. And I think, you know, you talk about 3.7 million devices per person. That's nothing compared to right. All these sensors and all these devices and all these factories, because five G is really targeted to machine the machines, which there's a lot of them and they trade a lot of information really, really quickly. So, you know, I want to go back to you Coon thinking about this next great wave in a five G IOT kind of driven world where it's kind of like when voice kind of fell off compared to IP traffic on the network. I think you're going to see the same thing, kind of human generated data relative to machine generated data is also going to fall off dramatically as a machine generated data just skyrocket through the roof. >>Yeah, no, absolutely. And I think too, also what Eric touched on the visibility on that, and they've been able to process that data at the edge. That's going to catalyze cloud adoption even further, and it's going to, you know, make the role of the network, the connectivity of it all and the security within that crucially important. And then you look at the role of programmability within that. We're seeing the evolution going so fast. You look at the element of the software defined network in an IOT speed space. We see that we have a host Sarah that are not necessarily, um, you know, behaving like other hosts would, uh, on a network, for example, manufacturing floor, uh, production robot, or a security camera. And what we're seeing is we're seeing, you know, partners and customers employing programmability to make sure that we overcome some of the shortcomings, uh, in terms of where the network is at, but then how do you customize it in terms of the relevance that can provide, >>Um, bringing on board those, uh, those hosts in a very transparent way, and then, you know, keep, keep the agility of it and keep the speed of innovation going. >>So, Eric, I want to come back to you and shift gears kind of back to the people will leave the IOT in the machines along, along for a minute, but I'm curious about what does beat the boss. I mean, I go to your LinkedIn profile and it's just filled with congratulatory statements, but everyone's talking about beating the boss. You know, it's, it's a really, you know, kind of interesting and different way to, to motivate people, to build this new skillset in terms of getting software certifications, uh, within the Cisco world. And I just thought it was really cute the way that you, uh, clearly got people motivated, cause there's posts all over the place and they've all got their, their nice big badge or their certification, but, you know, at a higher level, it is a different motivation to be a developer versus an you're an a technician. And it's kind of a different point of view. And I just wonder if you could share, you know, some of the ways that you're, you're kind of encouraging, you know, kind of this transformation within your own workforce, as well as the partners, et cetera, and really adopting kind of almost a software first and this program kind of point of view versus, you know, I'm just wiring stuff up. >>Apparently a lot of people like to beat me. So I mean, not itself was a, was a, a, it was a great success, but you know, if we think we take a step back, you know, what is Cisco about as an organization? Um, I mean, obviously he looked back to the very early days of our vision, right? It was, it was to change the way the world worked, played, live and learn. And that you think about, and you hit on this when we were, you know, we were discussion with co with Kuhn in the early days of COVID. We really saw that play out as so much shifted from, you know, in-person type of interactions to virtual interactions in the network that, uh, that our, our customers, our partners, our employees built over the course of the last several years, the last three decades really helped the world continue to, um, to, to do business for students to continue to go to school or clinicians, to connect with patients. >>If I think about that mission to me, programmability is just the next iteration of that mission, continuing to enable the world to communicate, continuing, to enable customers, employees, uh, partners, uh, to essentially leverage the network for more than just connectivity now to leverage it for critical insight. Again, if we look at some of the, uh, some of the use cases that we're seeing for social distancing and contact tracing and network has a really important place to play there because we can pull insight from it, but it isn't necessarily an out of the box type of integration. So I look at programmability and in what we're doing with, with dev net to give relevance to the network for those types of really critical conversations that every organization is having right now, it's a way to extrapolate. It's a way to pull critical data so that I can make a decision. >>And if that is automated, or if that decision requires some type of manual intervention, regardless, we're still about connecting. And in this case, we're connecting insight with the people who need it most, right. The debit challenge we ran is really in respect for how critical this new skill set is going to be. It's not enough, like I said, just to connect the world anymore. We need to leverage that network, the network for that critical insight. And when we drove, we were, we created the beat, the boss challenge. It was really simple. Hey guys, I think this is important and I am going to go out and I'm going to achieve the certification myself, because I don't want to continue to be very relevant. I want to continue to be able to provide that insight for my customers and partners. So therefore I'm going for anybody that can get there before me. Maybe there's a little incentive tied to it and the incentive, although it's funny, we interviewed a lot of, a lot of our team who, who achieved it when incentive was secondary, they just wanted to have the bragging rights, like yeah, I beat Eric. Right? >>Right. Absolutely. No, it's a, it's it, you know, putting your money where your mouth is, right. If it's important, then why you should do it too. And, and you know, the whole, you're not asking people to do what you wouldn't do yourself. So I think there's a lot of good leadership, uh, leadership lessons there as well, but I want to extend kind of the conversation on the covert impact, right? Cause I'm sure you've seen all the social media means, you know, who's driving your digital transformation, the CEO, the CMO or COVID. And we all know the answer to the question, but you know, you guys have already been dealing with kind of an increased complexity around enterprise infrastructure world in terms of cloud and public cloud and hybrid cloud and multi cloud. And people are trying to move stuff all the way around now suddenly had this COVID moment right in, in March, which is really a light switch moment. >>People didn't have time to plan or prepare for suddenly everybody working from home. And it's not only you, but your spouse and your kids and everybody else. So I, but now we're six months plus into this thing. And I would just love to get your perspective and kind of the change from, Oh my goodness, we have to react to the light switch moment. What do we do to make sure people can, can get, get what they need when they need it from where they are a bubble, but then really moving from this is a, an emergency situation, a stop gap situation to, Hmm, this is going to extend for some period of time. And even when it's the acute crisis is over, you know, this is going to drive a real change in the way that people communicate in the way that people, where they sit and do their jobs and, and kind of how customers are responding accordingly as the, you know, kind of the narrative has changed from an emergency stop gap to this is the new normal that we really need to plan for. >>So, uh, I think, I think you said it very well. I think anything that could be digitized, any, any interaction that could be driven virtually was, and what's interesting is we, as you said, we went from that light switch moment where I, and I believe the status, this, and I'll probably get number wrong, but like in the United States here at the beginning, at the end of February, about 2% of the knowledge worker population was virtual, you know, working from home or in a, in a remote work environment. And over the course of about 11 days, that number went from 2% to 70%. Wow. Interesting that it worked, you know, there was a lot of hiccups along the way, and there was a lot of organizations making really quick decisions on how do I enable VPN scale of mass? How do I leverage, uh, you know, things like WebEx for virtual meetings and virtual connectivity, uh, much faster now that as you said, that we kind of gotten out of the fog of, of, of war for our fog of battle organizations are looking at what they accomplished. >>And it was nothing short of Herculean and looking at this now from a transition to, Oh my gosh, we need to change too. We have an opportunity to change. And we're looking, we see a lot of organizations specifically around, uh, financial services, healthcare, uh, the, uh, the K through 20, uh, educational environment, all looking at how can they do more virtually for a couple of reasons. Obviously there is a significant safety factor. And again, we're still in that we're still on the height of this pandemic. They want to make sure their employees, their customers, students, patients remain safe. But second, um, we've found in, in discussions with a lot of senior it executives that our customers, that people are happier working from home, people are more productive working from home. And that, again, the network that's been built over the course of the last few decades has been resilient enough to allow that to happen. >>And then third, there is a potential cost savings here outside of people. The next most expensive resource that organizations are paying for is real estate. If they can shrink that real estate footprint while providing a better user experience at the locations that they're maintaining, again, leveraging things like location services, leveraging things like a unified collaboration. That's very personalized to the end user's experience. They're going to do that. And again, they're going to save money. They're going to have happier employees and ultimately they're going to make their, uh, their employees and their customers a lot safer. So we see, we believe that there is in some parts of the economy, a shift that is going to be more permanent and some estimates put it as high as 15% of the current workforce is going to stay in there in a virtual or a semi virtual working environment for the foreseeable future. >>And I, and I, and I would say, I'd say 15% is low, especially if you, if you qualify it with, you know, part time, right. I, there was a great interview we were doing and talking about working from home, we used to work from home as the exception, right? Cause the cable person was coming, are you getting a new washing machine or something where now that's probably getting, you know, in many cases we'll shift to the other where I'm generally gonna work from home unless, you know, somebody is in town or having an important meeting or there's some special collaboration that drives me to be in. But you know, I want to go back to you Kuhn and, and really doubled down on, you know, I think most people spent too much time focusing, especially, we'll just say within the virtual events base where we play on the things you can't do virtually, we can't meet in the hall. >>We can't grab a quick coffee and a drink instead of focusing on the positive things like we're accomplishing right here, you're in Belgium, right. Eric is in Ohio, we're in California. Um, and you know, we didn't take three days to, to travel and, and check into a hotel and all that stuff to get together, uh, for this period of time. So there's a lot of stuff that digital enables. And I think, you know, people need to focus more on that versus continuing to focus on the two or three things that, that it doesn't replace and it doesn't replace those. So let's just get that off the table and move on with our lives. Cause those aren't coming back anytime soon. >>No, totally. I think it's the balance of those things. It's guarding the fact that you're not necessarily working for home. I think the trick there is you could be sleeping at the office, but I think the positives are way, way more outspoken. Um, I, you know, I look at myself, I got much more exercise time in these last couple of months than I usually do because you don't travel. You don't have the jet lag and the connection. And then you talked about those face to face moments. I think a lot of people are in a way, um, wanting to go back to the office part time as, as Eric also explained. But a lot of it you can do virtually we have virtual coffees with team or, you know, even here in Belgium, our, our local general manager has a virtual effort. TIF every Friday obviously skipped the one this week. But, uh, you know, there's, there's ways to be very creative with the technology and the quality of the technology that the network enables, um, you know, to, to get the best of both worlds. Right? >>So I just, we're going to wrap the segment. I want to give you guys both the last word you both been at Cisco for a while and, you know, Susie, we, and the team on dev net has really grown this thing. I think we were there at the very beginning couple of four, five, six years ago. I can't keep track of time anymore, but you know, it's really, really grown and, you know, the timing is terrific to get into this more software defined world, which is where we are. I wonder if you could just, you know, kind of share a couple thoughts as you know, with a little bit of perspective and you know, what you're excited about today and kind of what you see coming down the road since you guys have been there for a while you've been in this space, uh, let's start with Yukon. >>I think the possibility it creates, I think really programmability software defined is really about the art of the possible it's what you can dream up and then go code. Um, uh, Eric talked about the relevance of it and how it maximizes that relevance on a customer basis. Um, you know, and then it is the evolution of, of the teams in terms of the creativity that they can bring to it. Uh, we're seeing really people dive into that and customers, um, co-creating with us. And I think that's where we're going in terms of like the evolution of the value proposition there in terms of what technology >>Can provide, but also how it impacts people. Has it been discussed and redefines process? >>I love that the art of the possible, which is a lot harder to execute in a, in hardware than software certainly takes a lot longer. I'd love to get your, uh, your thoughts. >>Absolutely. So I started my career at Cisco, uh, turning, uh, putting IP phones onto the network. And back then, you know, it was, you know, 2001, 2002, when, uh, the idea of putting telephones onto the network was such a, um, just such an objectionable idea. And so many purists were telling us all the reasons it wouldn't work. Now, if we go forward again, 19 years, the idea of not having them plugging into the network is a ridiculous idea. So we have a, we're looking at an inflection point in this industry, and it's really, it's not about programming. It's not necessarily about programming. It's about doing it smarter. It's about being more efficient. It's about driving automation, but again, it is, it's about unlocking the value of what the network is. We've moved so far past. What can, you know, just connectivity, the network touches everything and it's more workload moves to the cloud is more workload moves to things like containers. >>Um, the network is the really, the only common element that ties all of these things together. The network needs to take its rightful place, uh, in the end, the, it lexicon as being that critical or that poor critical insight provider, um, for, for how users are interacting with the network, how users are interacting with applications, how applications are interacting with them in another program, ability is a way to do that more efficiently, uh, with greater a greater degree of certainty with much greater relevance into the overall delivery of it services and digitization. So to me, I think we're going to look back 20 years from now, probably even 10 and say, man, we used to configure things manually. What was that like? And I think, I think really this is, this is the future. And I think we want to be aligned with where we're going versus where we've been. >>All right. Well, Coon, Eric, thank you for, for sharing your perspective. You know, it's, it's really nice to have, you know, some historical reference, uh, and it's also nice to be living in a new age where you can, you can, you know, stay at the same company and, and still refresh, you know, new challenges, new opportunities and grow this thing. Cause as you said, I remember those IP first IP phone days and I thought, well, mob bell must be happy because the old mother's day problem is finally solved when we don't have to have a dedicated connection between every mother and every child in the middle of may. So good news. So thank you very much for sharing your, uh, your insights and really, uh, really enjoyed the >>Thank you. >>We've been covering dev net create for a number of years. I think since the very first show and Susie, we and the team really built a practice, built a company, built a lot of momentum around software in the Cisco ecosystem and in getting devs really to start to build applications and drive kind of the whole software defined networking thing forward. And a big part of that is partners and working with partners and, and developing solutions and, you know, using brain power, that's outside of the four walls of Cisco. So we're excited to have, uh, our next guest, uh, a partner for someone is Brad Hoss. He is the engineering director for dev ops at Presidio, Brad. Great to see you. >>Hey Jeff, great to be here. >>Absolutely. And joining him is Chuck Stickney. Chuck is the business development architect for Cisco dev net partners. And he has been driving a whole lot of partner activity for a very long period of time. Chuck, great to see you. >>Thanks Jeff. Great to be here and looking forward to this conversation. >>Absolutely. So let's, let's start with you Chuck, because I think, um, you know, you're leading this kind of partner effort and, and you know, software defined, networking has been talked about for a long time and you know, it's really seems to be maturing and, and software defined everything right. Has been taking over, especially with, with virtualization and moving the flexibility and the customer program ability customability in software and Mo and taking some of that off the hardware. Talk about, you know, the programs that you guys are putting together and how important it is to have partners to kind of move this whole thing forward, versus just worrying about people that have Cisco badges. >>Yeah, Jeff, absolutely. So along this whole journey of dev net where we're, we're trying to leverage that customization and innovation built on top of our Cisco platforms, most of Cisco's businesses transacted through partners. And what we hear from our customers and our partners is they want to, our customers want to way to be able to identify, does this partner have the capabilities and the skills necessary to help me go down this automation journey I'm trying to do, do a new implementation. I want to automate that. How can I find a partner to, to get there? And then we have some of our partners that have been building these practices going along the step in that journey with us for the last six years, they really want to say, Hey, how can I differentiate myself against my competitors and give an edge to my customers to show them that, yes, I have these capabilities. I've built a business practice. I have technology, I have technologists that really understand this capability and they have the net certifications to prove it, help me be able to differentiate myself throughout our ecosystem. So that's really what our Danette partner specialization is all about. >>Right. That's great. And Brad, you're certainly one of those partners and I want to get your perspective because partners are oftentimes a little bit closer to the customer cause you've got your kind of own set of customers that you're building solutions and just reflect on, we know what happened, uh, back in March 15th, when basically everybody was told to go home and you can't go to work. So, you know, there's all the memes and social media about who, you know, who pushed forward your digital transformation, the CEO, the CMO or COVID. And we all know what the answer is, whatever you can share some information as to what happened then, and really for your business and your customers, and then reflect now we're six months into it months plus, and, and you know, this new normal is going to continue for a while. How's the customer attitudes kind of changed now that they're kind of buckled down past the light switch moment and really we need to put in place some foundation to carry forward for a very long time potentially. >>Yeah, it's really quite interesting actually, you know, when code first hit, we got a lot of requests to help with automation of provisioning our customers and in the whole digital transformation got really put on hold for a little bit there and I'd say it became more of, of the workplace transformation. So we were quickly, uh, you know, migrating customers to, you know, new typologies where instead of the, the, you know, users sitting in those offices, they were sitting at home and we had to get them connected rapidly in a, we have a lot of success there in those beginning months with, you know, using automation and programmability, um, building, you know, provisioning portals for our customers to get up and running really fast. Um, and that, that, that was what it looked like in those early days. And then over time, I'd say that's the asks from our customers has started to transition a little bit. >>You know, now they're asking, you know, how can I take advantage of the technology to, you know, look at my offices in a different way, you know, for example, you know, how many people are coming in and out of those locations, you know, what's the usage of my conference rooms. Um, are there, uh, are there, um, situations where I can use that information? Like how many people are in the building and at a certain point in time and make real estate decisions on that, you know, like, do I even need this office anymore? So, so the conversations have really changed in ways that you couldn't have imagined before March. Right. >>And I wonder with, with you Chuck, in terms of the Cisco point of view, I mean, the network is amazing. It had had, COVID struck five years ago, 10 years ago, 15 years ago, you know, clearly there's a lot of industries that are suffering badly entertainment, um, restaurant, business, transportation, they, you know, hospitality, but for those of us in kind of the information industry, the switch was pretty easy. Um, you know, and, and the network enables the whole thing. And so I wonder if, you know, kind of from your perspective as, as suddenly, you know, the importance of the network, the importance of security and the ability now to move to this new normal very quickly from a networking perspective. And then on top of that, having, you know, dev net with, with the software defined on top, you guys were pretty much in a good space as good as space as you could be given this new challenge thrown at you. >>Yeah, Jeff, we completely agree with that. A new Cisco has pushed the idea that the network is transformational. The network is the foundation, and as our customers have really adopted that message, it is enabled that idea for the knowledge workers to be able to continue on. So for myself, I've, I've worked for home the entire time I've been at Cisco. So the last 13 years, this is, you know, the, the change to the normalcy is I never get on a plane anymore, but my day to day functions are still the same. And it's built because of the capabilities we have with the network. I think the transition that we've seen in the industry, as far as kind of moving to that application type of economy, as we go to microservices, as we go to a higher dependency upon cloud, those things have really enabled the world really to be able to better respond to this, to this COVID situation. And I think it's helped to, to justify the investments that's that our customers have made as well as what our partners have been, being able to do to deliver on that multicloud capability, to take those applications, get them closer to the end user instead of sitting in a common data center and then making it more applicable to, to users wherever they may be, not just inside of that traditional form. >>Right. Right. It's interesting that Brad, you, you made a comment on another interview. I was watching getting ready for this one in terms of, uh, applications now being first class citizens was, was what you said. And it's kind of interesting coming from an infrastructure point of view, where before it was, you know, what do I have and what can I build on it now really it's the infrastructure that responds back to the application. And even though you guys are both in the business of, of networking and infrastructure, it's still this recognition that apps first is the way to go, because that gives people the competitive advantage that it gives them the ability to react in the marketplace and to innovate and move faster. So, you know, it's, it's a really interesting twist to be able to support an application first, by having a software defined in a more programmable infrastructure stack. >>Yeah, no doubt. And, you know, I think that the whole push to cloud was really interesting in the early days, it was like, Hey, we're going to change our applications to be cloud first. You know? And then I think the terminology changed over time, um, to more cloud native. So when we, when we look at what cloud has done over the past five years with customers moving, you know, their, their assets into the cloud in the early days that we were all looking at it just like another data center, but what it's really become is a place to host your applications. So when we talk about cloud migrations with our customers now, we're, we're no longer talking about, you know, the assets per se, we're talking about the applications and what did those applications look like? And even what defines an application right now, especially with the whole move to cloud native and microservices in the automation that helps make that all happen with infrastructure as code. >>You're now able to bundle the infrastructure with those applications together as a single unit. So when you define that application, as infrastructure, as code the application in this definition of what those software assets for the infrastructure are, all are wrapped together and you've got change control, version control, um, and it's all automated, you know, it's, it's a beautiful thing. And I think it's something that we've all kind of hoped would happen. You know, in, when I look back at the early definitions of software defined networking, I think everybody was trying to figure it out and they didn't really fully understand what that meant now that we can actually define what that network infrastructure could look like as it's, as it's wrapped around that application in a code template, maybe that's Terraform or Ansible, whatever that might be, whatever method or tool that you're using to bring it all together. It's, you know, it's really interesting now, I think, I think we've gotten to the point where it's starting to make a lot more sense than, you know, those early days of SDN, uh we're out, you know, it was, was it a controller or is it a new version of SNMP? You know, now it makes sense it's actually something tangible. >>Right, right. But still check, as you said, right. There's still a lot of API APIs and there's still a lot of component pieces to these applications that are all run off the network that all have to fit, uh, that had to fit together. You know, we cover PagerDuty summit and you know, their whole thing is trying to find out where the, where the problems are within the very few microseconds that you have before the customer abandons their shopping cart or whatever the particular application. So again, the network infrastructure and the program ability super important. But I wonder if you could speak to the automation because there's just too much stuff going on for individual people to keep track of and they shouldn't be keeping track of it because they need to be focusing on the important stuff, not this increasing amount of bandwidth and traffic going through the network. >>Yeah, absolutely. Jeff said the bandwidth that's necessary in order to support everybody working from home to support this video conference. I mean, we used to do this sitting face to face. Now we're doing this over the internet. The amount of people necessary to, to be able to facilitate that type of traffic. If we're doing it the way we did 10 years ago, we would not scale it's automation. That makes that possible. That allows us to look higher up the ability to do that. Automatic provisional provisioning. Now that we're in microservices now, everything is cloud native. We have the ability to, to better, to better adjust, to and adapt to changes that happen with the infrastructure below hand. So if something goes wrong, we can very quickly spend something ups to take that load off where traditionally it was open up a ticket. Let me get someone in there, let me fix it. >>Now it's instantaneously identify the solution, go to my playbook, figure out exactly what solution I need to deploy and put that out there. And the network engineering team, the infrastructure engineering team, they just simply need to get notified that this happened. And as long as there's traceability and a point that Brad made, as far as you being able to go through here doing the automation of the documentation side of it. I know when I was a network engineer, one of the last things we ever did was documentation. But now that we have the API is from the infrastructure. And then the ability to tie that into other systems like an IP address management or a change control, or a trouble ticketing system, that whole idea of I made an infrastructure change. And now I can automatically do that documentation update and record. I know who did it. I know when they did it and I know what they did, and I know what the test results were even five years ago, that was fantasy land. Now, today that's just the new normal, that's just how we all operate. Right. >>Right, right. So I want to get your take on the other side, >>Cloud multicloud >>Public cloud, you know, as, as I think you said Brad, when public cloud first came out, there was kind of this, this rush into, we're going to throw everything in there then for, for, for different reasons. People decided maybe that's not the best, the best solution, but really it's horses for courses. Right. And, and I think it was pretty interesting that, that you guys are all supporting the customers that are trying to figure out where they're going to put their workloads. And Oh, by the way, that might not be a static place, right. It might be moving around based on, you know, maybe I do my initial dev and, and, and Amazon. And then when I go into production, maybe I want to move it into my data center and then maybe I'm having a big promotion or something I want to flex capability. So from, from your perspective in helping customers work through this, cause still there's a lot of opinions about what is multicloud, what is hybrid cloud and you know, it's horses for courses, how are you helping people navigate that? And what does having programmable infrastructure enable you to do for helping customers kind of sort through, you know, everybody talks about their journey. I think there's still, you know, kind of bumbling down, bumbling down paths, trying to find new things, what works, what doesn't work. And I think it's still really early days and trying to mesh all this stuff together. Yeah, >>Yeah. No doubt. It is still early days. And you know, I, I, I go back to it being application centric because, you know, being able to understand that application, when you move to the cloud, it may not look like what it used to look like when you, when you move it over there, you may be breaking parts off of it. Some of them might be running on a platform as a service while other pieces of it are running as infrastructure as service. And some of it might still be in your data center. Those applications are becoming much more complex than they used to be because we're breaking them apart into different services. Those services could live all over the place. So with automation, we really gain the power of being able to combine those things. As I mentioned earlier, those resources, wherever they are and be defined in that infrastructure as code and automation. >>But you know, aside from, I think we focus a lot about provisioning. When we talk about automation, we also have these amazing capabilities on, on the side of, uh, operations too. Like we've got streaming telemetry, and the ability to gain insights into what's going on in ways that we didn't have before, or at least in the, in, you know, in the early days of monitoring software, right? You knew exactly what that device was, where it was. It probably had a friendly name, like maybe it was, uh, something from the Hobbit right now. You've got things coming up and spinning and spinning up and spinning down, moving all over the place. In that thing. You used to know what that was. Now you have to quickly figure out where it went. So the observability factor is a huge thing that I think everybody, um, should be paying attention to attention, to moving forward with regards to when you're moving things to the cloud or even to other data centers or, you know, in your premise, I'm breaking that into microservices. >>You really need to understand what's going on. And the, you know, programmability and API APIs and, you know, yang models are tied into streaming telemetry. Now there's just so many great things coming out of this, you know, and it's all like a data structure that, that people who are going down this path and the dev net path there, they're learning these data structures and being able to rationalize and make sense of that. And once you understand that, then all of these things come together, whether it's cloud or a router or switch, um, Amazon, you know, it doesn't matter. You're on, you're all speaking a common language, which is that data structure. >>That's great. Chuck, I want to shift gears a little bit. Cause there was something that you said in another interview when I was getting ready for this one about, about in a dev net, really opening up a whole different class of partners for Cisco, um, as, as really more of a software, a software lead versus kind of the traditional networking lead. I wonder if you can put a little more color on that. Um, because clearly as you said, partners are super important. It's your primary go to market and, and Presidios, I'm sure the best partner that you have in the whole world that's and you know, you said there's some, there's some, you know, non traditional people that would not ever be a Cisco partner that suddenly you guys are playing with because of really the software lead. >>Yeah. Jeff that's exactly right. So as we've been talking to folks with dev nets and whether it'd be at one of the Cisco live events in the dev net zone or the prior dev net create events, we'll have, we'll have people come up to us who Cisco today views as a, as a customer because they're not in our partner ecosystem. They want to be able to deliver these capabilities to our customers, but they have no interest in being in the resell market. This what we're doing with the doublet that gives us the ability to bring those partners into the ecosystem, share them with our extremely large dev net community so they can get access to those, to those potential customers. But also it allows us to do partner to partner type of integration. So Brad and Presidio, they built a fantastic networking. They always have the fantastic networking business, but they've built this fantastic automation business that's there, but they may come into, into a scenario where it's working with a vertical or working with the technology case that they may not have an automation practice for. >>We can leverage some of these software specific partners to come in there and do a joint, go to markets where, so they can go where that traditional channel partner can leverage their deep Cisco knowledge in those customer relationships that they have and bring in that software partner almost as a subcontractor to help them deliver that additional business value on top of that traditional stack, that brings us to this business outcomes that the customers are looking for and a much faster fashion and a much more collaborative fashion. That's terrific. Well, again, it's a, it's, it's unfortunate that we can't be in person. I mean, the, the Cisco dev net shows, you know, they're still small, they're still intimate. There's still a lot of, uh, information sharing and, you know, great to see you. And like I said, we've been at the computer museum, I think the last couple of years and in, in San Francisco. So I look forward to a time that we can actually be together, uh, maybe, maybe for next year's event, but, uh, thank you very much for stopping by and sharing the information. Really appreciate it. Happy to be here from around the globe. It's the cube presenting, accelerating automation with Devin brought to you by Cisco. >>When I'm Sean for the cube, your host for accelerating automation with dev net, with Cisco, and we're here to close out the virtual event with Mindy Whaley, senior director, Mandy, take it away. >>Thank you, John. It's been great to be here at this virtual event and hearing all these different automation stories from our different technology groups, from customers and partners. And what I'd like to take a minute now is to let people know how they can continue this experience at DevNet create, which is our free virtual event happening globally. On October 13th, there's going to be some really fun stuff. We're going to have our annual demo jam, which is kind of like an open mic for demos, where the community gets to show what they've been building. We're also going to be, um, giving out and recognizing our dev net creator award winners for this year, which is a really great time where we recognize our community contributors who have been giving back to the community throughout the year. And then we find really interesting channels. We have our creators channels, which is full of technical talks, lightening talks. >>This is where our community, external Cisco people come in share what they've been working on, what they've been working learning during the year. We also have a channel called API action, which is where you can go deep into, you know, IOT or collaboration or data center automation and get demos talks from engineers on how to do certain use cases. And also a new segment called street from engineering, where you get to hear from the engineers, building those products as well. And we have a start now for those people just getting started, who may need to dive into some basics around coding, API APIs and get that's a whole channel dedicated to getting them started so that they can start to participate in some of the fun challenges that we're going to have during the event. And we're going to have a few fun things. Like we have some definite advocate team members who are awesome, musically talented. They're going to share some performances with us. So, um, we encourage everyone to join us there. Pick your favorite channel, uh, join us in whichever time zone you live in. Cause we'll be in three different time zones. And, um, we would love for you to be there and to hear from you during the event. Thanks so much. >>That's awesome. Very innovative, multiple time zones, accelerating automation with dev net. Thank you so much for watching and we'll see you at dev net create thanks for watching.
SUMMARY :
accelerating automation with damnit brought to you by Cisco. automation with dev net, because you said to me, I think four years ago, I mean, what we know is that as more and more businesses are And in order to do that, you know, the whole new tool that we've always talked about you know, not to get in the weeds, but you know, switches and hubs and wireless. kind of, you know, just, you know, blocked off rooms to really be secure And they had to, because you couldn't just go into a server room and tweak your servers, So those things, again, all dev ops and, you know, have you guys got some acquisitions, And, um, you know, going back to Todd Nightingale, right. you know, looking for those events, the dashboards, you know, so it really has, Cause you know, you got to go, but real quick, um, describe what accelerating automation with dev net It's also about people rising to the level of, you know, Thank you for your time. Thank you so much. Can you give us the update on starting to look at, you know, things like DevSecOps engineer, network, Eric, I want to go to you for a quick second on this, um, um, piece of getting the certifications. So, you know, as opposed to in person where you know, helping you answer questions, helping provide content. the stack as modern applications are building, do you see any patterns or trends around what is parameters that it departments might care about, about their firewalls, things that you do normally look at me out, okay, now I can take that and I can adapt it to what I need to see for my observability. And nonlinearly you got the certifications, which is great. who want to be able to, you know, dive into a topic, do a hands on lab, you know, read the instructions, read the manual, do the deeper learning. you know, end to end programmability and with everything as a service that you guys are doing everything with API with you at every Devin event over the past years, you know, damnit is bringing APIs across our action going on in cloud native right now, your thoughts? So, whereas it used to be, you know, confined by the walls that we were within for the event. So I think together seeing all of that and then bringing the community together Thanks so much. um, you know, we're so excited to see the people joining from all the different regions and, And we'll, we'll, we'll ride the wave with you guys. Thank you so much. Thank you so much for watching and we'll see you at dev net create thanks for watching. And Jeffrey, The cube coming to you from our Palo Alto studio with ongoing coverage of the Cisco dev data van, Hey, good to see you too. you know, especially like back in March and April with this light switch moment, which was, you know, no time to prep and suddenly Hey, I do think we all appreciate the network And you know, it, 2000 East to West, You know, it's, it's amazing to think, you know, had this happened, you know, but as I said, resiliency just became so much more important than, you know, you know, kind of how the market is changing, how you guys are reacting and really putting the things in place to you know, most people call hybrid cloud or multi-cloud, uh, in, in the end, what it is, And so really what you want to put in place is what we call like the cloud on ramp, thing, you know, as the, as we know, and we hear all the time, you know, the flows of data, the complexity of the data, And I said the tech line, I have, you know, sometimes when my mind is really going Some just, you know, I use these API APIs and use NoMo And it's funny, we, we recently covered, you know, PagerDuty and, and they highlight what And what traditional, you have a request network, operation teams executes the request Or do you say, Hey, maybe some of these security things I got to hand over the sec ups team, you know, the actual things that you do to execute that technique. None of those is really actually, you know, a little bit of credit, maybe some of us where we have a vision, Uh, and so that is emotion where in for all the, you know, Now don't have to wait for, you know, the one network person to help them out out of these environments. Uh, and that just drives then what tools do you want to have available to actually Then they have the ability to react to, uh, to some of these requirements. And that's really in the enticing, They just want to, you know, deliver business benefit to their customers and respond to, uh, network provides something and you use to, uh, this is what I want to do. Well, it's good times for you because I'm sure you've seen all the memes and in social media, know, the best races you can have. Lots of information is kind of, it's still kind of that early vibe, you know, where everyone is still really enthusiastic I mean, we were, you know, we, we, it was in the back of our minds in January, And like I said, you know, um, remote expect that to at least double that 16%, you know, Um, and they're doing it in ways, hopefully that, you know, in some cases, And, and essentially the way you describe it, as you know, your job as a security And so the question is, you know, how, how do we up our game there so that we I want to ask you about automation generally, and then specifically how it applies to security. I mean that for, for businesses, I mean that for, you know, education and everything else the, the bad guys, the adversaries are essentially, you know, weaponizing using your own Well, there's, they're clever, uh, give them that, um, you know, uh, GDP, but guys, I wonder if you could bring up the chart because when you talk to CSOs and you ask And so you can see on the horizontal axis, you've got, you know, big presence in the data set. Um, that's the frustration customers have, you know, I'm safe, but you know, of course we know it's a shared responsibility model. I think cloud, um, when you look at the services that are delivered via the cloud, out, you know, that developer angle, because it's practical do, you're not trying to force your way into for, um, you know, doing all the machine scale stuff. It's good from the standpoint of awareness, you know, you may or may not care if you're a social media user. I saw, um, but I do think it also, you know, with that level of awareness, you know, society has to really, really take this on as your premise. front of the room and said, you know, all you techies, you judge efficiency by how long it takes. for having taken so long, you know, to make certain decisions, but, you know, again, you know, all of these security tools, no matter how fancy it is, You know, the, you know, And it's so familiar to me because, you know, um, I, you know, of silo busters. So I really appreciate the time you spend on the cube. You have the keys to the kingdom, you know, their, their walls outside of the Cisco network operators, network engineers. And I think, you know, that change alone really kind of amplified. At the same time, you got a ton of modern apps running for these networks. And you think that how they're getting to that application, to be able to see, to gain that visibility, that experience, you know, to measure it and understand, It's funny, you know, as you get into some of these high-scale environments, a lot of these concepts are converging. But what we talk about right inside, you know, data, um, alone, doesn't solve that problem. to process that data very quickly, allow you to be able to see the unseen, Because, um, you know, most it, people are like, runs on a local, a user's laptop or machine in their home to help you to to see, unless you have the ability to see comprehensively from the user Can you give some examples there? And where do you need to focus your attention? So if I'm an it person I'm in the trenches, are you guys have, And so by leveraging thousand eyes on a continuous basis, it gives you that ability to see And then furthermore, you can be begin to use that as you mentioned, in terms of your vitamin type of an analogy, You got handle the baseline as you pointed out, and the upside music experience connectivity, And automation plays a key role of allowing you to be able to then put that through your workflow. you know, data and automation allows you to be able to do what is fundamentally difficult to do from a very narrow you know, you guys got that. And I think what I would say is, you know, We've been following you guys for a long time and a You really have to automate you human labor. I saw an old presentation that you were giving from 2006 And the only time you hear about them as the women, the flag gets thrown. I think, you know, what you're referring to was back in the day, the human network campaign, a company is completely shifting gears over to the, you know, really software defined side. And that is just, you know, quite, quite significant in, a book, a big book, you know, throw some protocols in and probably block a bunch of ports to And if you look at some of the published research going to be untenable under current, you know, just current security practices. And I remember him talking about early days at Google when they were starting to map out kind of, as you described kind of map out their Is IOT and five G. And I think, you know, you talk about 3.7 million devices And what we're seeing is we're seeing, you know, partners and customers employing and then, you know, keep, keep the agility of it and keep the speed of innovation going. And I just wonder if you could share, you know, some of the ways that you're, you're kind of encouraging, And that you think about, and you hit on this when we were, of that mission, continuing to enable the world to communicate, continuing, and I am going to go out and I'm going to achieve the certification myself, because I don't want to continue to And we all know the answer to the question, but you know, you guys have already been dealing with kind of an increased complexity it's the acute crisis is over, you know, this is going to drive a real change uh, you know, things like WebEx for virtual meetings and virtual connectivity, uh, And that, again, the network that's been built over the course of the last few decades has been And again, they're going to save money. the other where I'm generally gonna work from home unless, you know, somebody is in town or having an important meeting or there's some special Um, and you know, we didn't take three days to, But, uh, you know, really grown and, you know, the timing is terrific to get into this more software defined world, art of the possible it's what you can dream up and then go code. Has it been discussed and redefines process? I love that the art of the possible, which is a lot harder to execute in a, in hardware than software And back then, you know, it was, you know, 2001, 2002, And I think we want to be aligned with where we're going it's really nice to have, you know, some historical reference, uh, and it's also nice to be you know, using brain power, that's outside of the four walls of Cisco. Chuck is the business development architect for Talk about, you know, the programs that you guys are putting together and how important it is to have partners to kind and the skills necessary to help me go down this automation journey I'm trying to do, And we all know what the answer is, whatever you can share some information as to what happened then, So we were quickly, uh, you know, migrating customers to, You know, now they're asking, you know, how can I take advantage of the technology to, And then on top of that, having, you know, dev net with, So the last 13 years, this is, you know, the, the change to the normalcy is I And even though you guys are both in the business of, of networking and infrastructure, it's still this recognition now, we're, we're no longer talking about, you know, the assets per se, those early days of SDN, uh we're out, you know, it was, was it a controller or is You know, we cover PagerDuty summit and you know, Jeff said the bandwidth that's necessary in order to support everybody working And as long as there's traceability and a point that Brad made, as far as you being able to go through here doing the automation So I want to get your take on the other side, I think there's still, you know, kind of bumbling down, bumbling down paths, I go back to it being application centric because, you know, things to the cloud or even to other data centers or, you know, in your premise, And the, you know, programmability and API and Presidios, I'm sure the best partner that you have in the whole world that's and you one of the Cisco live events in the dev net zone or the prior dev net create events, There's still a lot of, uh, information sharing and, you know, great to see you. When I'm Sean for the cube, your host for accelerating automation with dev net, And then we find really interesting channels. And also a new segment called street from engineering, where you get to hear from the engineers, Thank you so much for watching and we'll see you at dev net create thanks
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Koen Jacobs and Eric Knipp FINAL
>>from around the globe. It's the Cube presenting accelerating automation with definite brought to you by Cisco. >>Hey, welcome back. You're ready, Jeff Freak here with the Cube coming to you from our Palo Alto studios with ongoing coverage of Cisco Definite create. We've been going to definite create, I think, since the very beginning. This year, of course. Like everything else, it's it's virtual. So we're excited to cover it virtually and digitally like we have a lot of other shows here in 2020 and we're excited to have our next guest. We've got Kun Jacobs. He's the director of systems engineering. Francisco, Good to see you. Coun. >>Thank you for having me. >>And joining him is Eric Nappy is the VP of systems systems Engineering. Francisco. Good to see Eric. >>Good to be here. Thank you. >>Pleasure. So before we jump into kind of what's going on now, in this new great world of program ability and control, I want to kind of go back to the future for a minute. Because when I was doing some research for this interview, it was kun. I saw an old presentation that you were giving from 2006 about the changing evolution of the changing evolution of networking and moving from. I think the theme was a human centered, human centered network, and you were just starting to touch a little bit on video and online video. Oh my goodness, how far we have come. But but I would love to get kind of historical perspective because we've been talking a lot. And I know Eric Son plays football about the football analogy of the network is kind of like an offensive lineman where if they're doing a good job, you don't hear much about them. But they're really important to everything, and the only time you hear about him was when the flag is thrown. So if you look back with the historical perspective load and the numbers and the evolution of the network as we've moved to this modern time and you know thank goodness, because if Cove it hit five years ago, 10 years ago, 15 years ago, you know all of us in the information space would not have been able to make this transition, so I just I just love to get some historical perspective because you've been kind of charting this and mapping this for a very long time. >>Yeah, we absolutely have. I think you know what you're referring to was back in the day the human network campaign and to your point that the load, the number of hosts, the traffic just overall, the intelligence of the network has just evolved tremendously over the last decade and a half, 15 years or so. And you look at where we are now in terms of the programmable nature of the network and what that enables in terms of new degrees of relevance that we can create for the customers on how you know the role of I t. Has changed entirely again, especially during this pandemic. You know, the fact that it's now as a service and elastic eyes is absolutely fundamental to being able to ensure, on an ongoing basis a great customer experience. And so it's been It's been a very interesting right, indeed. Yeah, >>And then and then just to close the loop, the one of your more later interviews talking to Sylvia. You're the question is, are you developer an engineer? So And your whole advice to all these network engineers is just Just don't jump in and start doing some coding and learning. So you know, the focus and really the emphasis and where the opportunity to differentiate is a complete is completely 15 years over to the, you know, really software to find side. >>Oh, absolutely. So, I mean, you look at how the software world and the network has come together and how we're applying now, you know, basically the same construct of C I C D pipeline to network infrastructure. Look at network really as code and get all of the benefits from that in the familiarity of it, the way that our engineers have had to evolve in that is just, you know, quite quite significant in like the skill set. And the best thing is jump in, you know, dip your toe in the water, but continue to evolve that skill set. And, you know, don't don't be shy. It's It's a leap of faith for some of us who've been in the industry a bit longer. You know, we like to look at ourselves as the craftsman of the network, but now it's definitely software Centris City and the, um, program ability. >>Right? So, Eric, you've got some digital exhaust out there, too, that I was able to dig up Going back to 2000 and 2 752 page book in the very back corner of a dark, dirty, dusty Amazon warehouse is managing Cisco Network Security 752 pages. Wow. How has security changed? From a time where before I could just read a book, a big book, you know, throw some protocols in and probably block a bunch of ports to the world that we live in today, where everything is connected, everything is a p. I driven. Everything is software defined. You've got pieces of workload spread out all over the place. And, Oh, by the way, you need to bake security in at every single level of the application stack. >>Yeah, No eso Wow. Kudos that you you found that book. I'm really impressed there, so thank you. Little street credit. So I want to get on something that you you talked about because I think it's very important to to this overall conversation if we think about the scale of the network and coun hit on it briefly. You talked about it as well. We're seeing a massive explosion of devices by the you know it's estimated By the end of this year, there's gonna be about 27 billion devices on the global Internet. That's about 3.7 devices for every man, woman and child life. And if we extrapolate that out over the course of the next decade on the growth trajectory, we're on. And if you look at some of the published research on this, it's estimated there could be upwards of 500 billion devices accessing the global Internet on a on a daily basis in the primarily that that that is I o T devices. That's digitally connected devices. Anything that can be connected will be connect, but then introduces a really interesting security challenge because every one of those devices that is accessing the global Internet is within a company's infrastructure. Accessing pieces of corporate data is a potential attack factor, so we really need Thio and I think the right expression for this is we need to reimagine security because security is, as you said, not about perimeters. You know, I wrote that book back in 2002. I was talking about firewalls and a cutting edge technology was intrusion, prevention and intrusion detection. Now we need to look at security. Really? In the in the guise of under the under the under the realm of really two aspects the identity. Who is accessing the data in the context, What data is being access and that is going to require a level of intelligence, a level of automation and technologies like machine learning, an automated intelligence. They're going to be our artificial intelligence. Rather are gonna be table stakes because the sheer scale of what we're trying to secure is going to be untenable under current. You know, just current security practices mean the network is gonna have to be incredibly intelligent and leverage again, a lot of that AI type of data to match patterns of potential attacks and ideally, shut them down before they ever cause any type of damage. >>Yeah, it's really interesting. I mean, one thing That cove it has done a bunk many things is kind of re taught us all about the power of exponential curves and how extremely large those things are and how fast they grow. We had Dave Rennes in on it Google Cloud a couple years ago, and I remember him talking about early days of Google when they were starting to map out kind of, as you describe kind of map out their growth curves, and they just figured out they could not hire if they hired everybody, they couldn't hire enough people to deal with it, right? So really kind of rethinking automation and re thinking about the way that you manage these things and and the level right, the old Is it a pet or is it or is it, um, part of the herd? And I think it's interesting what you talked about coun really human powered Internet and being driven by a lot of this video. But to what you just said, Erik, the next big wave right is I, O. T and five G. And I think you know, you talk about 3.7 of devices per person. That's nothing compared toa right, all these sensors and all these devices and all these factories because five G is really targeted to machine to machines, which there's ah lot of them, and they trade a lot of information really, really quickly. So, you know, I want to go back to Yukun thinking about this next great wave in a five G i o t kind of driven world where it's kind of like one voice kind of fell off compared to I p traffic on the network, I think you're going to see the same thing. Kind of human generated data relative to machine generated data is also gonna fall off dramatically. Is the machine generated data just skyrockets through the roof? >>Yeah. No, absolutely. And I think thio also what Eric touched on the visibility on that and they'll be able to process that data at the edge that's going to catalyze cloud adoption even further. And it's gonna, you know, make the role of the network the connectivity of it all, and the security within that crucially important. And then you look at the role of program ability. Within that, we're see the evolution going so fast. You look at the element of the software defined network in an I. O. T. Speed space. We see that we have hosts there that are not necessarily, you know, behaving like other hosts would on a network, for example, manufacturing floor production, robot or security camera. And what we're seeing is we're seeing you know, partners and customers employing program ability to make sure that we overcome some of the shortcomings, uh, in terms of where the network is at. But then how do you customize it in terms of the relevance that it can provide, bringing on board those those hosts in a very transparent way on then, you know, keep keep the agility of it and keep the speed of innovation going right, >>right. So, Eric, I want to come back to you and shift gears kind of back to the people will leave the A. D and the machines along along for middle minute. But I'm curious about what does beat the boss. I mean, I I go to your LinkedIn profile and it's just filled with congratulatory statements, but everyone's talking about beating the boss. You know, it's it's a really, you know, kind of interesting and different way toe to motivate people to build this new skill set in terms of getting software certifications within the Cisco world. And I just thought it was really cute the way that you clearly got people motivated because there's posts all over the place and they've all got their their nice big badge of their certification. But, you know, at a higher level, it is a different motivation to be a developer versus and engineering a technician. And it's a, you know, kind of a different point of view. And I just wonder if you could share, you know, some of the ways that you're kind of encouraging, you know, kind of this transformation within your own workforce as well as the partners, etcetera and really adopting kind of almost a software first in this program kind of point of view versus, you know, I'm just wiring stuff up. >>Apparently, a lot of people like to beat me. So I mean, that in of itself was was a was a great success. But, you know, if we think we take a step back, you know, what is Cisco about as an organization? I mean, obviously, he looked back to the very early days of our vision, right? It was. It was to change the way the world, you know, worked, played, live and learn. And if you think about and you hit on this when we were you know, your discussion with with With Kun in the early days of Cove it. We really saw that play out as so much shifted from, you know, in person type of interactions to virtual interactions in the network that that our customers, our partners, our employees built over the course of the last several last three decades really help the world continue Thio to to do business for students to continue to go thio school or, you know, clinicians to connect with patients. If I think about that mission to meet program ability is just the next generation of that mission, uh, continuing to enable the world to communicate, continuing to enable customers, employees, partners to, uh, essentially leverage the network for more than just connectivity. Now the leverage it for critical insight again, If we look at some of the some of the use cases that we're seeing for social distancing and contact tracing, the network has a really important place to play there because we can pull insight from the but it isn't necessarily and out of the box type of integration. So I look at program ability and and what we're doing with debt net to give relevance to the network for those types of really critical conversations that every organization is having right now. It's a way to extrapolate its away thio full critical data so that I can make a decision and I if that decisions automated or if that decision requires some type of a manual intervention, regardless, we're still about connecting, or in this case, we're connecting insight with the people who need it most. The definite pounds we ran is really in respect for how critical this new skills that's going to be. It's not enough. Like I said, just to connect the world anymore. We need to leverage that network, the network for that critical insight. And when we dropped were created to beat the boss challenge, it was really simple. Hey, guys, I think this is important and I am going to go out, and I'm gonna achieve the certification myself because I want to continue to be very relevant. I'm gonna continue to be able to provide that insight for my customers and partners. So therefore I'm going for it. Anybody can get there before me. Maybe there's a little incentive tied to and the incentive, although it's funny, we interviewed a lot of ah, a lot of our team who achieved it Incentive with secondary. They just wanted have bragging rights like, Yeah, I beat Eric, Right, Right. >>Absolutely. No, that Z you know, put your money where your mouth is, right? If it's important than what you know, you should do it too. And you know, the whole not asking people to do what you wouldn't do yourself. So I think there's a lot of good leadership, uh, leadership lessons there as well. But I wanna extend kind of the conversation on the Koven impact. Right? Because I'm sure you've seen all the social media means you know who's driving your digital transformation, the CEO of the CMO or cove it. And we all know the answer to the question. But you know, you guys have already been dealing with kind of increased complexity around enterprise infrastructure, world in terms of cloud and public cloud and hybrid cloud and multi cloud, and people are trying to move stuff all the way around. Now suddenly had this co vid moment right in March, which is really a light switch moment. People didn't have time to plan or prepare for suddenly everybody working from home and it's not only you but your spouse and your kids and everybody else. So but now we're six months plus into this thing, and I would just love to get your perspective, you know, and kind of the change from Oh, my goodness, we have to react to the light switch moment. What do we do to make sure people can can get get what they need when they need it from where they are? But but then really moving from this is an emergency situation. Stopgap situation toe. This is going to extend for some period of time. And even when it's the acute crisis is over, you know this is going to drive. Ah, riel change in the way that people communicate in the way that people where they sit and do their job and kind of how customers are responding accordingly as the you know, kind of the narrative has changed from an emergency stop gap to this is the new normal that we really need thio to plan for. >>So I think I think you said it very well. I think anything that could be digitized any any interaction that could be driven virtually waas. And what's interesting is we, as you said. We went from that light switch moment where, and I believe the status this and I'll probably get the number wrong. But like in the United States here at the beginning, at the end of February, about 2% of the knowledge worker population was virtual, you know, working from home or in a remote work environment. And over the course of about 11 days, that number went from 2% to 70% in interesting that it worked. You know, there was a lot of hiccups along the way, and there was a lot of organizations making really quick decisions on How do I enable VPN scale of mass? How doe I, you know, leverage. You know, things like WebEx for virtual meetings in virtual connectivity much faster now that as you said that we've kind of gotten out of the fog of war or frog fog of battle organizations, we're looking at what they accomplished. And it was nothing short of Herculean and looking at this now from a transition. Thio Oh my gosh, we need to change, too. We have an opportunity to change and we're looking. We see a lot of organizations specifically around financial services, health care through the K through 20 educational environment, all looking at how can they doom or virtually for a couple of reasons? Obviously, there is a significant safety factor, and again, we're still in that we're still in the height of this pandemic. They want to make sure their employees, their customers, students patients remain safe. But second, we've found in discussions with a lot of senior I T executives and our customers that people are happier working from home. People are more productive working from home. And that again, the network that's been built over the course of the last few decades has been resilient enough to allow that to happen. And then, third, there is a potential cost savings here outside of people. The next most expensive resource that organizations are paying for is real estate. If they can shrink that real estate footprint while providing a better user experience at the locations that they're maintaining again leveraging things like location services, leveraging things like, uh, unified collaboration that's very personalized to the end users experience, they're going to do that and again they're going to save money. They're gonna have happier employees, and ultimately they're gonna make their their employees in their customers a lot safer. So we see, we believe that there is in some parts of the economy, a shift that is going to be more permanent. And some estimates put it as high as 15% of the current workforce is going to stay today in a virtual or a semi virtual working environment for the foreseeable future. >>Interesting. And I would say I'd say 15% is low, especially if you if you qualify it with, you know, part time, right? There was a great interview were doing and, you know, talk about working from home. He used to work from home as the exception, right? Because the cable person was coming or you get a new washing machine or something, where now that's probably get, you know, in many cases will shift to the other where I'm generally gonna work from home unless you know somebody's in town or have an important meeting or there's some special collaboration. Uh, that drives me to be in. But, you know, I wanna go back to Yukun and and really doubled down on. You know, I think most people spend too much time focusing, especially. We'll just say within the virtual events base where we play on the things you can't do virtually. We can't meet in the hall. We can't grab a quick coffee to drink instead of focusing on the positive things like we're accomplishing right here. You're in Belgium, right? Eric is in Ohio, were in California. Um, and you know, we didn't take three days to travel and and check into a hotel and and all that stuff to get together for this period of time. So there's a lot of stuff that digital enables. And I think, you know, people need to focus more on that versus continuing to focus on the two or three things that that it doesn't replace, and it doesn't replace those. So let's just get that off the table and move on with our lives because those are coming back anytime soon. >>No, totally. I think it's the balance of those things. It's guarding the fact that you're not necessarily working for home. I think the trick there is you could be sleeping at the office, but I think the positives airway way more out spoken. I you know, I look at myself I got much more exercise time in these last couple of months than I usually do because you don't travel. You don't have the jet lag and the connection. And then you talked about those face to face moments. I think a lot of people are, in a way, wanting to go back to the office part time, as Eric also explained. But a lot of it you could do virtually. We have virtual coffees with team or, you know, even here in Belgium are are local. General manager has, ah, virtual aperitif. Every Friday obviously skipped the one this week. But you know, there's there's ways to be very creative with the technology and the quality of the technology that the network enables, Um, you know, to to get the basketball world right, >>So I just we're gonna wrap the segment. I wanna give you guys both the last word. You both Francisco for a while and you know, Susie, we and the team on Definite has really grown this thing. I think we were there at the very beginning couple of 456 years ago. I can't keep track of time anymore, but you know, it's really really grown. And, you know, the timing is terrific to get into this more software defined world, which is where we are. I wonder if you could just, you know, kind of share a couple of thoughts is, you know, with a little bit of perspective. And you know what you're excited about today and kind of what you see coming down the road. Since you guys have been there for a while, you've been in the space. Uh, let's start with Yukun. >>Okay? I think the possibility it creates, I think, really program ability, software defined is really about the art of the possible. It's what you can dream up and then go code Eric talked about the relevance of it and how it maximizes that relevance. And a customer base is, um, you know, and then it is the evolution off the teams in terms of the creativity that they can bring to it. We're seeing really people dive into that in customers, um, co creating with us on. I think that's where we're going in terms of like the evolution off the value proposition there in terms of what technology can provide, but also how it impacts people as we discussed and and redefines process. >>I love that the art of the possible, which is a lot harder to execute in, uh, hardware than software certainly takes a lot longer. >>America, I >>love to get your thoughts. >>Absolutely. So I started my career in Cisco turning, putting I P phones onto the network. And back then, you know, it was, you know, 1 4002 when three idea of putting telephones onto the network was such a of just such an objectionable idea. And so many purists were telling us all the reasons it wouldn't work. Now, if we go forward again 19 years, the idea of not having them plugging into the network is a ridiculous idea. So we have a We're looking at an inflection point in this industry, and it's really it's not about programming is not necessarily about programming. It's about doing it smarter. It's about being more efficient. It's about driving automation. But again, it's about unlocking the value of what the network is. We've moved so far past what you know, just connectivity. The network touches everything and is more workload. Moves to the cloud is more workload moves to things like containers. The network is the really the only common element that ties all of these things together. The network needs to take its rightful place, uh, in the in the i t. Lexicon as being that critical for that critical insight provider for for how users are interacting with the network. How users air interacting with applications, how applications are interacting with one another. Program ability is a way to do that more efficiently with greater, greater degree of certainty, with much greater relevance into the overall delivery of I t services and digitization. So to me, I think we're gonna look back 20 years from now, probably even 10 and say, Man, we used to configure things manually. What was that like? I think I think really, this is This is the future, and I think we want to be aligned with where we're going versus where we've been. >>Well, coun Eric. Thank you for sharing your perspective. You know, it's it's really nice to have, you know, some historical reference on. It's also nice to be living in a new age where you can you can, you know, stay at the same company and and still refresh. You know, new challenges, new opportunities and grow this thing because a zoo said I remember those i p first i p phone days and I thought, Well, Ma Bell must be happy because the old Mother's Day problem is finally solved when we don't have to have a >>dedicated connection >>between every mother and every child in the middle of May. So good news. So thank you very much for sharing your, uh, your insights and really, really enjoyed the conversation. >>Thank you. >>Yeah. All >>right. He's kun. He was Eric. I'm Jeff. You're watching the Cube for continuing coverage of Cisco Definite Connect. Thanks for watching. We'll see you next time.
SUMMARY :
automation with definite brought to you by Cisco. You're ready, Jeff Freak here with the Cube coming to you from our Palo Alto studios with ongoing And joining him is Eric Nappy is the VP of systems systems Engineering. Good to be here. and the only time you hear about him was when the flag is thrown. the customers on how you know the role of I t. Has changed entirely So you know, the focus and really the emphasis and where the opportunity to differentiate And the best thing is jump in, you know, dip your toe in the water, but continue to evolve Oh, by the way, you need to bake security in at every single level of the application stack. of devices by the you know it's estimated By the end of this year, there's gonna be about 27 And I think you know, you talk about 3.7 of devices per person. And it's gonna, you know, make the role of the network the connectivity of it all, and the security within that And I just thought it was really cute the way that you clearly got people motivated because there's posts all over It was to change the way the world, you know, as the you know, kind of the narrative has changed from an emergency stop gap to this is the new about 2% of the knowledge worker population was virtual, you know, working from home or in a remote And I think, you know, people need to focus more on that I you know, I look at myself I got much more exercise time in these And, you know, the timing is terrific to get And a customer base is, um, you know, and then it is the evolution off I love that the art of the possible, which is a lot harder to execute in, uh, hardware than software And back then, you know, it was, you know, 1 4002 when It's also nice to be living in a new age where you can So thank you very much for sharing your, uh, your insights and really, really enjoyed the conversation. We'll see you next time.
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ACCELERATING AUTOMATION WITH DEVNET full
>>Hello everyone. This is Dave Volante, and I want to welcome you to the cubes presentation of accelerating automation with Devon it in this special program, we're going to explore how to accelerate digital transformation and how the global pandemic is changing the way we work and the kinds of work that we do, the cube has pulled together experts from Cisco dev net. Now dev net is essentially Cisco as code. I've said many times in the cube that in my opinion, it's the most impressive initiative coming out of any established enterprise infrastructure company. What Cisco has done brilliantly with dev net is to create an API economy by leveraging its large infrastructure portfolio and its ecosystem. But the linchpin of dev net is the army of trained Cisco engineers, including those with the elite CC I E designation. Now dev net was conceived to train people on how to code infrastructure and develop applications in integrations. >>It's a platform to create new value and automation is a key to that creativity. So today you're going to hear from a number of experts. For example, TK key Anini is a distinguished engineer and a security pro. He's going to join us, his colleagues, Thomas Scheiber and Joe Vaccaro. They're going to help us understand how to apply automation to your data center networks, cloud, and security journeys. Cisco's Eric nip and Coon Jacobs will also be here with a look into Cisco's marketplace shifts. We'll also hear from dev net partners. Now let's kick things off with the architect of dev net, senior vice president and general manager of Cisco's dev net and CX ecosystem success. Susie, we roam around the globe. It's the cube presenting >>Decelerating automation with damnit >>Brought to you by Cisco. >>Hello and welcome to the cube. I'm Sean for a year host. We've got a great conversation, a virtual event, accelerating automation with dev net, Cisco dev net. And of course we got the Cisco brain trust here, our cube alumni, Susie wee vice president, senior vice president GM, and also CTO of Cisco dev net and ecosystem success CX, all that great stuff. Any Wade Lee, who's the director, a senior director of dev net certifications, Eric field, director of developer advocacy, Susie Mandy, Eric. Great to see you. Thanks for coming on. Great to see you, John. So we're not in first, then we don't, can't be at the dev net zone. We can't be on site doing dev net, create all the great stuff we've been doing over the past few years. We're virtual the cube virtual. Thanks for coming on. Uh, Susie, I got to ask you because you know, we've been talking years ago when you started this mission and just the success you had has been awesome, but dev net create has brought on a whole nother connective tissue to the dev net community. This is what this ties into the theme, accelerating automation with dev net, because you said to me, I think four years ago, everything should be a service or X, a AAS as it's called and automation plays a critical role. Um, could you please share your vision because this is really important and still only five to 10% of the enterprises have containerized things. So there's a huge growth curve coming with developing and programmability. What's your, what's your vision? >>Yeah, absolutely. I mean, what we know is that as more and more businesses are coming online as well, I mean, they're all online, but as they're growing into the cloud is they're growing in new areas. As we're dealing with security is everyone's dealing with the pandemic. There's so many things going on, but what happens is there's an infrastructure that all of this is built on and that infrastructure has networking. It has security, it has all of your compute and everything that's in there. And what matters is how can you take a business application and tie it to that infrastructure? How can you take, you know, customer data? How can you take business applications? How can you connect up the world securely and then be able to, you know, really satisfy everything that businesses need. And in order to do that, you know, the whole new tool that we've always talked about is that the network is programmable. The infrastructure is programmable and you don't need just apps writing on top, but now they get to use all of that power of the infrastructure to perform even better. And in order to get there, what you need to do is automate everything. You can't configure networks manually. You can't be manually figuring out policies, but you want to use that agile infrastructure in which you can really use automation. You can rise to higher level business processes and tie all of that up and down the staff by leveraging automation. >>You know, I remember a few years ago when dev net created for started, I interviewed Todd Nightingale and we were talking about Meraki, you know, not to get in the weeds, but you know, switches and hubs and wireless. But if you look at what we were talking about, then this is kind of what's going on now. And we were just recently, I think our last physical event was a Cisco, um, uh, Europe in Barcelona before all the covert hit. And you had this massive cloud surgeon scale happening going on, right when the pandemic hit. And even now more than ever the cloud scale, the modern apps, the momentum hasn't stopped because there's more pressure now to continue addressing more innovation at scale because the pressure to do that, um, cause the business to stay alive and to get your thoughts on, um, what's going on in your world because you were there in person now we're six months in scale is huge. >>We are. Yeah, absolutely. And what happened is as all of our customers, as businesses around the world, as we ourselves all dealt with, how do we run a business from home? You know, how do we keep people safe? How do we keep people at home and how do we work? And then it turns out, you know, business keeps rolling, but we've had to automate even more because you have to go home and then figure out how from home, can I make sure that my it infrastructure is automated out from home? Can I make sure that every employee is out there working safely and securely, you know, things like call center workers, which had to go into physical locations and be in kind of, you know, just, you know, uh, blocked off rooms to really be secure with their company's information. They had to work from home. >>So we had to extend business applications to people's homes, uh, in countries like, you know, well around the world, but also in India where it was actually not, you know, not, they wouldn't let, they didn't have rules to let people work from home in these areas. So then what we had to do was automate everything and make sure that we could administer, you know, all of our customers could administer these systems from home. So that put extra stress on automation. It put extra stress on our customer's digital transformation and it just forced them to, you know, automate digitally, transform quicker. And they had to, because you couldn't just go into a server room and tweak your servers, you had to figure out how to automate all of that. And we're still all in that environment today. >>You know, one of the hottest trends before the pandemic was observability, uh, Coobernetti's serve, uh, microservices. So those things, again, all dev ops and you know, you guys got some acquisitions youth about thousand eyes. Um, um, you got a new one you just bought, um, recently port shift to raise the game and security, Kubernetes, all these microservices. So observability super hot, but then people go work at home. As you mentioned, how do you observe, what are you observing? The network is under a huge pressure. I mean, it's crashing on people's zooms and WebExes and, uh, education, huge amount of network pressure. How are people adapting to this and the app side? How are you guys looking at the what's being programmed? What are some of the things that you're seeing with use cases around this program? Ability, challenge and observability challenges. It's a huge deal. >>Yeah, absolutely. And, um, you know, going back to Todd Nightingale, right. You know, back when we talked to Todd before he had Meraki and he had designed this simplicity, this ease of use this cloud managed, you know, doing everything from one central place. And now he has Cisco's entire enterprise and cloud business. So he is now applying that at that bigger, at that bigger scale for Cisco and for our customers. And he is building in the observability and the dashboards and the automation of the API APIs into all of it. Um, but when we take a look at what our customers needed is again, they had to build it all in. Um, they had to build it. And what happened was how your network was doing, how secure your infrastructure was, how well you could enable people to work from home and how well you could reach customers. >>All of that used to be an it conversation. It became a CEO and a board level conversation. So all of a sudden CEOs were actually, you know, calling on the heads of it and the CIO and saying, you know, how's our VPN connectivity is everybody working from home, how many people are connected and able to work and what's their productivity. So all of a sudden, all these things that were really infrastructure, it stuff became a board level conversation. And, you know, once again, at first everybody was panicked and just figuring out how to get people. But now what we've seen in all of our customers is that they are now building in automation and digital transformation and these architectures, and that gives them a chance to build in that observability, you know, looking for those events, the dashboards, you know, so it really has, has been fantastic to see what our customers are doing and what our partners are doing to really rise to that next level. >>I know you got to go, but real quick, um, describe what accelerating automation with dev net means. >>Well, you've been following, you know, we've been working together on dev net and the vision of the infrastructure programmability and everything for quite some time. And the thing that's really happened is yes, you need to automate, but yes, it takes people to do that and you need the right skill sets and the programmability. So a networker can't be a networker. A networker has to be a network automation developer. And so it is about people and it is about bringing infrastructure expertise together with software expertise and letting people run things are definite community has risen to this challenge. Um, people have jumped in, they've gotten their certifications. We have thousands of people getting certified. Uh, you know, we have, you know, Cisco getting certified. We have individuals, we have partners, you know, they're just really rising to the occasion. So accelerate, accelerating automation while it is about going digital. It's also about people rising to the level of, you know, being able to put infrastructure and software expertise together to enable this next chapter of business applications of, you know, cloud directed businesses and cloud growth. So it actually is about people just as much as it is about automation and technology. >>And we got dev net created right around the corner of virtual unfortunate. Won't be in person, but we'll be virtual. Susie. Thank you for your time. We're going to dig into those people, challenges with Mandy and Eric. Thank you for coming on. I know you got to go, but stay with us. We're going to dig in with Mandy and Eric. Thanks. >>Thank you so much. Have fun. Thanks John. >>Okay. Mandy, you heard Susie is about people. And one of the things that's close to your heart you've been driving is a senior director of dev net certifications, um, is getting people leveled up. I mean the demand for skills, cybersecurity network, programmability automation, network design solution architect, cloud multi-cloud design. These are new skills that are needed. Can you give us the update on what you're doing to help people get into the acceleration of automation game? >>Oh yes, absolutely. The, you know, what we've been seeing is a lot of those business drivers that Susie was mentioning, those are, what's accelerating a lot of the technology changes and that's creating new job roles or new needs on existing job roles where they need new skills. We are seeing customers, partners, people in our community really starting to look at, you know, things like DevSecOps engineer, network, automation, engineer, network automation, which Susie >>Mentioned, and looking at how these fit into their organization, the problems that they solve in their organization. And then how do people build the skills to be able to take on these new job roles or add that job role to their current scope and broaden out and take on new challenges. >>Eric, I want to go to you for a quick second on this, um, um, piece of getting the certifications. Um, first, before you get started, describe what your role is as director of developer advocacy, because that's always changing and evolving. What's the state of it now because with COVID people are working at home, they have more time to contact, switch and get some certifications and that they can code more. What's your, what's your role? >>Absolutely. So it's interesting. It definitely is changing a lot. A lot of our historically a lot of focus for my team has been on those outward events. So going to the Devin that creates the Cisco lives and helping the community connect and to help share tech mountain technical information with them, um, doing hands on workshops and really getting people into how do you really start solving these problems? Um, so that's had to pivot quite a bit. Um, obviously Cisco live us. We committed very quickly to a virtual event when, when conditions changed and we're able to actually connect as we found out with a much larger audience. So, you know, as opposed to in person where you're bound by the parameters of, you know, how big the convention center is, uh, we were actually able to reach a worldwide audience with our, uh, our definite date that was kind of attached on to Cisco live. >>And we got great feedback from the audience that now we're actually able to get that same enablement out to so many more people that otherwise might not have been able to make it. Um, but to your broader question of, you know, what my team does. So that's one piece of it is getting that information out to the community. So as part of that, there's a lot of other things we do as well. We were always helping out build new sandboxes and your learning labs, things like that, that they can come and get whenever they're looking for it out on the dev net site. And then my team also looks after community, such as the Cisco learning network where this there's a huge community that has historically been there to support people working on their Cisco certifications. And we've seen a huge shift now in that group that all of the people that have been there for years are now looking at the domain certifications and helping other people that are trying to get on board with programmability. They're taking a lot of those same community enablement skills and propping up the community with, you know, helping you answer questions, helping provide content. They've moved now into the dev net space as well, and are helping people with that servicer. So it's great seeing the community come along and really see that >>I got to ask you on the trends around automation, what skills and what developer patterns are you seeing with automation? Are, is there anything in particular, obviously network automation has been around for a long time. Cisco has been leader in that, but as you move up, the stack as modern applications are building, do you see any patterns or trends around what is accelerating automation? What are people learning? Yeah, absolutely. >>So you mentioned, uh, observability was big before COVID and we actually really saw that amplified during COVID. So a lot of people have come to us looking for insights. How can I get that better observability, uh, now that we needed? Well, we're virtual. Um, so that's actually been a huge uptake and we've seen a lot of people that weren't necessarily out looking for things before that are now figuring out how can I do this at scale? And I think one good example that, uh, Susie was talking about the VPN example, and we actually had a number of SES in the Cisco community that had customers dealing with that very thing where they very quickly had to ramp up. And one in particular actually wrote a bunch of automation to go out and measure all of the different parameters that it departments might care about, about their firewalls, things that you do normally look at me all days, you would size your firewalls based on, you know, assuming a certain number of people working from home. >>And when that number went to a hundred percent things like licensing started coming into play, where they needed to make sure they had the right capacity in their platforms that they weren't necessarily designed for. So one of the STDs actually wrote a bunch of code to go out, use some open source tooling, to monitor and alert on these things and then published it. So the whole community could go out and get a copy of it, try it out their own environment. And we saw a lot of interest around that and trying to figure out, okay, now I can take that and I can adapt it to what I need to see for my observability. >>That's great. Mandy. I want to get your thoughts on this too, because as automation continues to scale, it's going to be a focus and people are at home and you guys had a lot of content online for you recorded every session that didn't the dev Ned zone learnings going on, sometimes linearly. And nonlinearly you got the certifications, which is great. That's key, key, great success there. People are interested, but what are the learnings? Are you seeing? What are people doing? What's the top top trends. >>Yeah. So what we're seeing is like you said, people are at home, they've got time. They want to advance their skillset. And just like any kind of learning people want choice because they want to be able to choose what's matches their time that's available and their learning style. So we're seeing some people who want to dive into full online study groups with mentors, leading them through a study plan. And we have two new, uh, expert led study groups like that. We're also seeing whole teams at different companies who want to do, uh, an immersive learning experience together, uh, with projects and office hours and things like that. And we have a new, um, offer that we've been putting together for people who want those kinds of team experiences called automation boot camp. And then we're also seeing individuals who want to be able to, you know, dive into a topic, do a hands on lab, get some skills, go to the rest of the day of do their work and then come back the next day. >>And so we have really modular self-driven hands on learning through the dev net fundamentals course, which is available through dev net. And then there's also people who are saying, I just want to use the technology. I like to experiment and then go, you know, read the instructions, read the manual, do the deeper learning. And so they're, they're spending a lot of time in our dev net sandbox, trying out different technologies, Cisco technologies with open source technologies, getting hands on and building things. And three areas where we're seeing a lot of interest in specific technologies. One is around SD wan. There's a huge interest in people skilling up there because of all the reasons that we've been talking about security is a focus area where people are dealing with new scale, new kinds of threats, having to deal with them in new ways and then automating their data center, using infrastructure as code type principles. So those are three areas where we're seeing a lot of interest and you'll be hearing some more about that at dev net create >>Awesome. Eric and Mandy, if you guys can wrap up, um, this accelerated automation with dev net package and a virtual event here, um, and also tee up dev net create because dev net create has been a very kind of grassroots, organically building momentum over the years. Again, it's super important cause it's now the app world coming together with networking, you know, end to end programmability and with everything as a service that you guys are doing everything with API APIs, um, only can imagine the enablement that's gonna name, uh, create, can you share the summary real quick on accelerating automation with, at and T up dev net create Mandy we'll start. Yeah. >>Yes. I'll go first. And then Eric can close this out. Um, so just like we've been talking about with you at every definite event over the past years, you know, that's bringing APIs across our whole portfolio and up and down the stack and accelerating, uh, automation with dev net. Susie mentioned the people aspect of that. The people skilling up and how that transformed teams, transforms teams. And I think that it's all connected in how businesses are being pushed on their transformation because of current events. That's also a great opportunity for people to advance their careers and take advantage of some of that quickly changing landscape. And so what I think about accelerating automation with dev net, it's about the dev community. It's about people getting those new skills and all the creativity and problem solving that will be unleashed by that community. With those new skills. >>Eric take us home. He accelerating automation, dev net and dev net create a lot of developer action going on in cloud native right now, your thoughts? >>Absolutely. I think it's exciting. I mentioned the transition to virtual for Devin that day, this year for Cisco live. And we're seeing, we're able to leverage it even further with creative this year. So, whereas it used to be, you know, confined by the walls that we were within for the event. Now we're actually able to do things like we're adding the start now track for people that want to be there. They want to be a developer, a network automation developer, for instance, we've now got attract just for them where they can get started and start learning. Some of the skills they'll need, even if some of the other technical sessions were a little bit deeper than what they were ready for. Um, so I love that we're able to bring that together with the experienced community that we usually do from across the industry, bringing us all kinds of innovative talks, talking about ways that they're leveraging technology, leveraging the cloud, to do new and interesting things to solve their business challenges. >>So I'm really excited to bring that whole mix together, as well as getting some of our business units together too, and talk straight from their engineering departments. What are they doing? What are they seeing? What are they thinking about when they're building new APIs into their platforms? What are the, what problems are they hoping that customers will be able to solve with them? So I think together seeing all of that and then bringing the community together from all of our usual channels. So like I said, Cisco learning network, we've got a ton of community coming together, sharing their ideas and helping each other grow those skills. I see nothing but acceleration ahead of us for automation. >>Awesome. Thanks so much, God, man, you can add, add one more thing. >>I'm just going to say the other really exciting thing about create this year with the virtual nature of it is it it's happening in three regions and um, you know, we're so excited to see the people joining from all the different regions and uh, content and speakers and the region stepping up to have things personalized to their area, to their community. And so that's a whole new experience for them that create that's going to be fantastic this year. Yeah. >>I was just gonna close out and just put the final bow on that by saying that you guys have always been successful with great content focused on the people in the community. I think now during what this virtual dev net virtual dev net create virtual, the cube virtual, I think we're learning new things. People working in teams and groups and sharing content, we're going to learn new things. We're going to try new things and ultimately people will rise up and we'll be resilient. I think when you have this kind of opportunity, it's really fun. And we'll, we'll, we'll ride the wave with you guys. So thank you so much for taking the time to come on the cube and talk about your awesome accelerating automation and dev net. Great. Looking forward to it. Thank you. >>Yeah. >>The cube virtual here in Palo Alto studios doing the remote content amendment say virtual until we're face to face. Thank you so much for watching and we'll see you at dev net create thanks for watching Jeffrey here with the cube. Uh, we have our ongoing coverage of the Cisco dev net event. It's really accelerating with automation and programmability in the new normal, and we know the new normal is definitely continuing to go. We've been doing this since the middle of March and now we're in October. So we're excited to have our next guest he's Thomas Sheba. He is the vice president of product management for data center for Cisco Thomas. Great to see you. >>Hey, good to see you too. Yeah. Yeah. Everybody can see on our background. >>Exactly, exactly. So, I mean, I'm curious, we've talked to a lot of people. We talked to a lot of leaders, you know, especially like back in March and April with this light moment, which was, >>You know, no time to prep and suddenly everybody has to work from home. Teachers got to teach from home. And so you've got the kids home, you've got the spouse home, everybody's home trying to get on the network and do their zoom calls and their classes. I'm curious from your perspective, you guys are right there on the, on the network you're right in the infrastructure. What did you hear and see kind of from your customers when suddenly, you know, March 16th hit and everybody had to go home? >>Well, good point, Hey, I do think we all appreciate the network much more than we used to do before. Uh, and then the only other difference is I'm really more on WebEx calls to zoom calls, but you know, otherwise, uh, yes. Um, what, what I do see actually is that as I said, network becomes much more obvious as a critical piece. And so before we really talked a lot about, uh, agility and flexibility these days, we talk much more about resiliency quite frankly. Uh, and what do I need to have in place with respect to network to get my things from left to right. And you know, it was 2000, he still West, as we say on the data center. Uh, and that just is for most of my customers, a very, very important topic at this point. Right. >>You know, it's, it's amazing to think, you know, had this happened, you know, five years ago, 10 years ago, you know, the ability for so many people in, in, in the information industry to be able to actually make that transition relatively seamlessly, uh, is, is actually pretty amazing. I'm sure there was some, some excitement and some kudos in terms of, you know, it, it is all based on the network and it is kind of this quiet thing in the background that nobody pays attention to. It's like a ref in the football game until they make a bad play. So, you know, it is pretty fascinating that you and your colleagues have put this infrastructure and that enabled us to really make that move with, with, with really no prep, no planning and actually have a whole lot of services delivered into our homes that we're used to getting at the office are used to getting at school. >>Yeah. And I mean, to your point, I mean, some of us did some planning. Can we clearly talking about some of these, these trends in the way I look at this trends as being distributed data centers and, um, having the ability to move your, your workloads and access for users to wherever you want to be. And so I think that clearly went on for a while. And so in a sense, we, we, we prep was, are normal, but we're prepping for it. Um, but as I said, resiliency just became so much more important than, you know, one of the things I actually do a little plot, a little, little, uh, Bret before a block I put out end of August around resiliency. Uh, you, you, if you didn't, if you didn't put this in place, you better put it in place. Because I think as we all know, we saw her March. This is like maybe two or three months, we're now in October. Um, and I sing, this is the new normal for some time being. >>Yeah, I think so. So let's stick on that theme in terms of trends, right? The other great trend as public cloud, um, and cloud and multi cloud, there's all types of variants on that theme you had in that blog post about, uh, resiliency in data center, cloud networking, data center cloud, you know, some people think, wait, it's, it's kind of an either, or I either got my data center or I've got my stuff in the cloud and I've got public cloud. And then as I said, hybrid cloud, you're talking really specifically about enabling, um, both inner inner data center resiliency within multi data centers within the same enterprise, as well as connecting to the cloud. That's probably counterintuitive for some people to think that that's something that Cisco is excited about and supporting. So I wonder if you can share, you know, kind of how the market is changing, how you guys are reacting and really putting the things in place to deliver customer choice. >>Yeah, no, it's actually, to me it's really not a counterintuitive because in the end was what, uh, I'm focusing on. And the company is focusing on is what our customers want to do and need to do. Uh, and that's really, um, would, you know, most people call hybrid cloud or multi-cloud, uh, in, in the end, what it is, what it is, is really the ability to have the flexibility to move your workloads where you want them to be. And there are different reasons why you want to place them, right? You might've placed them for security reasons. You might've played some clients reasons, depending on which customer segment you after, if you're in the United States or in Europe or in Asia, there are a lot of different reasons where you're going to put your things. And so I think in the end, what, uh, an enterprise looks for is that agility, flexibility, and resiliency. >>And so really what you want to put in place is what we call like the cloud on ramp, right? You need to have an ability to move sings as needed, but the logic context section, which we see in the, um, last couple of months, accelerating is really this whole seam around digital transformation, uh, which goes hand in hand then was, uh, the requirement on the at T side really do. And I T operations transformation, right. How it operates. Uh, and I think that's really exciting to see, and this is excellent. Well, a lot of my discussions, I was customers, uh, what does it actually mean with respect to the it organization and what are the operational changes? This a lot of our customers are going through quite frankly, accelerated right. Going through, >>Right. And, and automation is in the title of the event. So automation is, you know, is an increasingly important thing, you know, as the, as we know, and we hear all the time, you know, the flows of data, the complexity of the data, either on the security or the way the network's moving, or as you said, shifting workloads around, based on the dynamic situations, whether that's business security, et cetera, in a software defined networking has been around for a while. How are you seeing kind of this evolution in adding more automation, you know, to more and more processes to free up those, those, um, no kind of limited resources in terms of really skilled people to focus on the things that they should be focusing and not stuff that, that hopefully you can, you know, get a machine to run with some level of automation. Yeah. >>Yeah. That's a good point. And it said the tech line, I have, you know, sometimes when my mind is really going from a cloud ready, which has in most of the infrastructure is today to cloud native. And so let me a little expand on those, right? There's like the cloud ready is basically what we have put in place over the last five to six years, all the infrastructure that all our customers have, network infrastructure, all the nexus 9,000, they're all cloud ready. Right. And what this really means, do you have API APIs everywhere, right? Whether this is on the box, whether it's on the controller, whether this is on the operations tools, all of these are API enabled and that's just a foundation for automation, right? You have to have that. Now, the next step really is what do you do with that capability? Right? >>And this is the integration with a lot of automation tools. Uh, and that's a whole range, right? This is where the it operation transformation kicks in different customers at different speed, right? Some just, you know, I use these API APIs and use normal tools that they have in a network world just to pull information. Some customers go for it further and saying, I want to integrate this with like some CMDB tools. Some go even further and saying, this is like the cloud native pieces saying, Oh, I want to use, let's say red hat Ansible. I want to use, uh, how she called Terraform and use those things to actually drive how I manage my infrastructure. And so that's really the combination of the automation capability. Plus the integration was relevant cloud native enabling tools that really is happening at this point. We're seeing customers accelerating that, that motion, which really then drives us how they run their it operations. Right. And so that's a pretty exciting, exciting area to see, uh, giving us, I said, we have the infrastructure in place. There's no need for customers to actually do change something. Most of them have already the infrastructures that can do this is just no doing the operational change. The process changes to actually get there. >>Right. And it's funny, we, we recently covered, you know, PagerDuty and, and they highlight what you just talked about, the cloud native, which is, you know, all of these applications now are so interdependent on all these different API APIs, you know, pulling data from all these applications. So a, when they work great, it's terrific. But if there's a problem, you know, there's a whole lot of potential throats to choke out there and find, find those issues. And it's all being connected via the network. So, you know, it's even more critically important, not only for the application, but for all these little tiny components within the application to deliver, you know, ultimately a customer experience within a very small units of time, uh, so that you don't lose that customer or you, you complete that transaction. They, they check out of their shopping cart. You know, all these, these things that are now created with cloud native applications that just couldn't really do before. >>No, you're absolutely right. And that's, this is like, just to say, sit, I'm actually very excited because it opens up a lot of abilities for our customers, how they to actually structure the operation. Right. One of the nice things around this or automation plus a tool integration to an integration is you actually opened us up, not a sole automation train, not just to the network operations personnel. Right. You also open it up and can use this for the SecOps person or for the dev ops person or for the cloud ops engineering team. Right. Because the way it's structured, the way we built this, um, it's literally as an API interface and you can now decide, what is your process do you want to have? And what traditional process you have a request network, operation teams executes the request using these tools and then hand it back over. >>Or do you say, Hey, maybe some of these security things I gotta hand over the sec ups team and they can directly call, uh, these, these API is right, or even one step further. You can have the opportunity that the dev ops or the application team actually says, Hey, I got to write a whole infrastructure as code kind of a script or template, and I just execute. Right. And it's really just using what the infrastructure provides. And so that whole range of different user roles and our customer base, what they can do with the automation capability that's available. It's just very, very exciting way because it's literally unleashes a lot of flexibility, how they want to structure and how they want to rebuild the it operations processes. >>Interesting. You know, cause the, you know, the DevOps culture has taken over a lot, right. Obviously changed software programming for the last 20 years. And, and I think, you know, there's a, there's a lot of just kind of the concept of dev ops versus necessarily, you know, the actual things that you do to execute that technique. And I don't think most people would think of, you know, network ops or, you know, net ops, you know, whatever the equivalent is in the networking world to have, you know, kind of a fast changing dynamic, uh, kind of point of view versus a, you know, stick it in, you know, spec it, stick it in, lock it down. So I wonder if you can, you can share how, you know, kind of that dev ops, um, attitude point of view, workflow, whatever the right verb is, has impacted, you know, things at Cisco and the way you guys think about networking and flexibility within the networking world. >>Yeah, literally, absolutely. And again, it's all customer driven, right? There's none of those, none of this is really actually, you know, a little bit of credit, maybe some of us where we have a vision, but a lot of it's just customer driven feedback. Uh, and yeah, we, we do have network operations teams comes from saying, Hey, we use Ansible heavily on the compute side, we might use this for alpha seven. We want to use the same for networking. And so we made available all these integrations, uh, with sobriety as a state, whether these are the switches, whether these are ACI dcnm controller or our multi-site orchestration capabilities, all of these has Ansible integration the way to the right, the other one, as I mentioned, that how she from Turco Terraform, we have integrations available and they see the requests for these tools to use that. >>Uh, and so that is the emotion we're in for all the, you know, and, uh, another block actually does out there, we just posted saying all set what you can do and then a Palo to this, right. Just making the integration available. We also have a very, very heavy focus on definite and enablement and training, uh, and you know, a little clock. And I know, uh, probably, uh, part of the segment, the whole definite community that Cisco has is very, very vibrant. Uh, and the beauty of this is right. If you look at those, whether you're a net ops person or a dev ops person or a SecOps person, it doesn't really matter. It has a lot of like capability available to just help you get going or go from one level to the next level. Right? And there's simple things like sandbox environments where you can, we know what's out stress, try sinks out snippets of code are there, you can do all of these things. And so we do see it's a kind of a push and pull a tremendous amount of interest and a tremendous, uh, uh, time people spend to learn quite frankly, then that's another site product of, of, you know, the situation where, and people said, Oh man, and say, okay, online learning is the thing. So these, these, these tools are used very, very heavily, right? >>That's awesome. Cause you know, we've, we've had Susie Lee on a number of times and I know he and Mandy and the team really built this dev net thing. And it really follows along this other theme that we see consistently across other pieces of tech, which is democratization, right democratization of the access tool, taking it out of, of just a mahogany row with, again, a really limited number of people that know how to make it work and it can make the changes and then opening it up to a software defined world where now that the, you know, the it's as application centric, point of view, where the people that are building the apps to go create competitive advantage. Now don't have to wait for, you know, the one network person to help them out in and out of these environments. Really interesting. And I wonder if, you know, when you look at what's happened with public cloud and how they kind of change the buying parameter, how they kind of change the degree of difficulty to get project started, you know, how you guys have kind of integrated that, that type of thought process to make it easier for app developers to get their job done. >>Yeah. I mean, again, it's, it's, uh, I typically look at this more from a, from a customer lens, right? It's the transformation process and it always starts as I want agility. I want flexibility. I want to resiliency, right? This is where we talk to a business owner, what they're looking for. And then that translates into, into an I, to operations process, right? Your strategy needs to map then how you actually do this. Uh, and that just drives then what tools do you want to have available to actually enable this? Right? And the enablement again is for different roles, right? There is you need to give sync services to the app developer and, uh, the, the platform team and the security team, right. To your point. So the network, uh, can act at the same speed, but you also give to us to the network operations teams because they need to adjust. >>Then they have the ability to react to, uh, to some of these requirements. Right. And it's just automation. I think we, we, we focused on that, but there's also to your point, the, the need, how do I extend between data centers? You know, just, just for backup and recovery and how do I extend into, into public clouds, right? Uh, and in the end, that's a, that's a network connectivity problem. Uh, and we have soft as, uh, we have made as available. We have integrations into, uh, AWS. We have integrations into a joy to actually make this very easy from a, from a network perspective to extend your private domains, private networks into which have private networks on these public clouds. So from an app development perspective, now it looks like he's on the same network. It's a protective enterprise network. Some of it might sit here. >>Some of it might sit here, but it's really looking the same. And that's really in the enticing. What, what a business looks at, right? They don't necessarily want to say, I need to have something separate for this deployment was a separate for that deployment. What they want is I need to deploy something. I need to do this resilient. And the resilient way in an agile way gives me the tools. And so that's really where we focused, um, and what we're driving, right? It's that combination of automation consistently, and then definite tools, uh, available that we support. Uh, but they're all open. Uh, they're all standard tools as the ones I mentioned, right. That everybody's using. So I'm not getting into this, Oh, this is specific to Cisco, right. Uh, it's really democratization. I actually liked your term. Yeah. >>It's a great terminate. And it's, it's really interesting, especially with, with the API APIs and the way everything is so tied together that everyone kind of has to enable this because that's what the customer is demanding. Um, and it is all about the applications and the workloads and where those things are moving, but they don't really want to manage that. They just want to, you know, deliver business benefit to their customers and respond to, uh, you know, competitive threats in the marketplace, et cetera. So it's really an interesting time for the infrastructure, you know, to really support kind of this app first point of view, uh, versus the other way around is kind of what it used to be and, and enable this hyper fast development hyper fast, uh, change in the competitive landscape or else you will be left behind. Um, so super important stuff. >>Yeah, no, I totally agree. And as I said, I mean, it's, it's kind of interesting because we, we started on a Cisco data center. So we started this probably six or seven years ago. Uh, when we, when we named the application centric, uh, clearly a lot of these concepts evolve, uh, but in a sense it is that reversal of the role from the network provides something and you use to, uh, this is what I want to do. And I need a service, uh, thinking on a networking side to expose. So as that can be consumed. And so that clearly is playing out. Um, and as I said, automation is a key key foundation that we put in place, uh, and our customers, most of our customers at this point, uh, on, on these products, >>They have all the capabilities there. They can literally take advantage. There's really nothing that stops them >>Good times for you, because I'm sure you've seen all the memes and social media, right? What what's driving your digital transformation. Is it the CEO, the CMO or COVID, and we all know the answer to the question. So I don't think the, the pace of change is going to slow down anytime soon. So keeping the network up and enabling us all to get done, what we have to get done and all the little magic that happens behind the scenes. >>Yeah. No thanks. Thanks for having me. And again, yeah. If you're listening and you're wondering, how do I get started Cisco? Definitely just the place to go. It's fantastic. Fantastic. And I highly recommend everybody roll up your sleeves, you know, the best reasons you can have. >>Yeah. And we know once the physical events come back, we've been to dev net create a bunch of times, and it's a super vibrant, super excited, but really engaged community sharing. Lots of information is kind of, it's still kind of that early vibe, you know, where everyone is still really enthusiastic and really about learning and sharing information. So I say Susie and the team are really built a great thing, and we're a, we're happy to continue to cover it. And eventually we'll be back, uh, face to face. >>Okay. I look forward to that as well. >>All right, thanks. Uh, he's Thomas I'm Jeff, you're watching continuing coverage of Cisco dev net accelerating with automation and programmability >>TK Kia. Nini is here. He's a distinguished engineer at Cisco TK, my friend. Good to see you again. How are you? Good. I mean, you and I were in Barcelona in January and, you know, we knew we saw this thing coming, but we didn't see it coming this way. Did we know that no one did, but yeah, that was right before everything happened. Well, it's weird. Right? I mean, we were, you know, we, we, it was in the back of our minds in January, we sort of had Barcelona's hasn't really been hit yet. It looked like it was really isolated in China, but, uh, but wow, what a change and I guess, I guess I'd say I'd start with the, we're seeing really a secular change in your space and security identity, access management, cloud security, endpoint security. I mean, all of a sudden these things explode as the work from home pivot has occurred. >>Uh, and it feels like these changes are permanent or semi-permanent, what are you seeing out there? Yeah, I don't, I don't think anybody thinks the world's going to go back the way it was. Um, to some degree it's, it's changed forever. Um, you know, I, I, I do a lot of my work remotely. Um, and, and so, you know, being a remote worker, isn't such a big deal for me, but for some, it was a huge impact. And like I said, you know, um, remote work, remote education, you know, everybody's on the opposite side, a computer. And so the digital infrastructure has just become a lot more important to protect. And the integrity of it essentially is almost our own integrity these days. >>Yeah. And when you see that, you know, that work from home pivot, I mean, you know, our estimates are along with a partner DTR about 16% of the workforce was at home working from home prior to COVID and now it's, you know, North of 70% plus, and that's going to come down maybe a little bit over the next six months. We'll see what happens with the fall surge, but, but people essentially accept, expect that to at least double that 16%, you know, going forward indefinitely. So how, what is that, what kind of pressure does that put on the security infrastructure and how, how organizations are approaching security? >>Yeah, I just think, uh, from a mindset standpoint, you know, what was optional, uh, maybe, um, last year, uh, is no longer optional and I don't think it's going to go back. Um, I think, I think a lot of people, uh, have changed the way, you know, they live and the way they work. Um, and they're doing it in ways, hopefully that in some cases, uh, yield more productivity, um, again, um, you know, usually with technology that's severely effective, it doesn't pick sides. So the security slant to it is it frankly works just as well for the bad guys. And so that's, that's the balance we need to keep, which is we need to be extra diligent, uh, on how we go about securing infrastructure, uh, how we go about securing even our social channels, because remember all our social channels now are digital. So that's, that's become the new norm. >>You know, you've helped me understand over the years. I remember a line you shared with me in the cube one time is that the adversary is highly capable, is sort of the phrase that you used. And essentially the way you describe it, as you know, your job as a security practitioner is to decrease the bad guy's return on investment, you know, increase their costs, increase the numerator, but as, as work shifts from home, yeah, I'm in my house, you know, my wifi in my, you know, router with my dog's name is the password. You know, it's much, much harder for me to, to increase that denominator at home. So how can you help? >>Yeah. I mean, it's, it is, it is truly, um, when you think, when you get into the mind of the adversary and, and, uh, you know, the cyber crime out there, they're honestly just like any other business they're trying to operate with high margin. And so if you can get there, if you can get in there and erode their margin, frankly go find something else to do. Um, and, and again, you know, you know, the shift we experienced day to day is it's not just our kids are online in school and, uh, our work is online, but all the groceries we order, um, uh, you know, this Thanksgiving and holiday season, uh, a lot more online shopping is going to take place. So, you know, everything's gone digital. And so the question is, you know, how, how do we up our game there so that we can go about our business, uh, effectively and make it very expensive for the adversary to operate, uh, and take care of their business? Cause it's nasty stuff. >>I want to ask you about automation generally, and then specifically how it applies to security. So we, I mean, we certainly saw the ascendancy of the hyperscalers and of course they really attacked the it labor problem. We learned a lot from that and an it organizations have applied much of that thinking. And the it's critical at scale. I mean, you just can't scale humans at the pace, the technology scales today, how does that apply to security and specifically, how is automation affecting security? >>Yeah, it's, it's, it's the topic these days. Um, you know, businesses, I think, realize that they can't continue to grow at human scale. And so the reason why automation and things like AI and machine learning have a lot of value is because everyone's trying to expand, uh, and operate at machine scale. Now, I mean that for, for businesses, I mean that for education and everything else now, so are the adversaries, right? So it's expensive for them to operate at Cuban scale and they are going to machine scale, going to machine scale, uh, a necessity is that you're going to have to harness some level of automation, have the machines, uh, work on your behalf, have the machines carry your intent. Um, and when you do that, um, you can do it safely or you could do it dangerously. And that that's really kind of your choice. Um, you know, just because you can automate something doesn't mean you should, um, you, you wanna make sure that frankly, the adversary can't get in there and use that automation on their behalf. So it's, it's a tricky thing because, you know, if when you take the phrase, you know, how do we, how do we automate security? Well, you actually have, uh, take care of, of securing the automation first. >>Yeah. We talked about this in Barcelona, where you were explaining that, you know, the bad guys, the adversaries are essentially, you know, weaponizing using your own tooling, which makes them appear safe because it's, they're hiding in plain sight. Right? >>Well, there's, they're clever, uh, give them that, um, you know, there's this phrase that they, they always talk about called living off the land. Um, there's no sense in them coming into your network and bringing their tools and, uh, and being detective, you know, if they can use the tools that's already there, then, uh, they have a higher degree of, of evading, uh, your protection. If they can pose as Alice or Bob, who's already been credentialed and move around your network, then they're moving around the network as Alice or Bob. They're not marked as the adversary. So again, you know, having the detection methods available to find their behavior anomalies and things like that become a paramount, but also, you know, having the automation to contain them, to eradicate them, to, you know, minimize their effectiveness, um, without it, I mean, ideally without human interaction, cause you, you just, can you move faster, you move quicker. Um, and I see that with an asterisk because, um, if done wrong, frankly, um, you're just making their job more effective. >>I wonder if we could talk about the market a little bit, uh, it's I'm in the security space, cybersecurity 80 plus billion, which by the way, is just a little infant testable component of our GDP. So we're not spending nearly enough to protect that, that massive, uh, GDP, but guys, I wonder if you could bring up the chart because when you talk to CSOs and you ask them, what's your, what's your biggest challenge? They'll say lack of talent. And, and so what this chart shows is from ETR, our, or our survey partner, and on the vertical axis is net score. And that's an indication of spending momentum on the horizontal axis is market share, which is a measure of presence, a pervasiveness, if you will, inside the datasets. And so there's a couple of key points here. I wanted to put forth to our audience and then get your reactions. >>So you can see Cisco, I highlighted in red, Cisco is business and security is very, very strong. We see it every quarter. It's a growth area that Chuck Robbins talks about on the, on the conference call. And so you can see on the horizontal axis, you've got a big presence in the data set. I mean, Microsoft is out there, but they're everywhere, but you're right there, uh, in that, in that dataset. And then you've got for such a large presence, you've got a lot of momentum in the marketplace, so that's very impressive. But the other point here is you've got this huge buffet of options. There's just a zillion vendors here. And that just adds to the complexity. This is of course only a subset of what's in the security space. You know, the people who answered for the survey. So my question is how can Cisco help, you know, simplify this picture? Is it automation? Is it, you know, you guys have done some really interesting tuck in acquisitions and you're bringing that integration together. Can you talk about that a little bit? >>Yeah. I mean, that's an impressive chart. I mean, when you look to the left there it's, um, I had a customer tell me once that, you know, I came to this trade show, looking for transportation and these people are trying to sell me car parts. Um, that's the frustration customers have, you know, and I think what Cisco has done really well is to really focus on outcomes. Um, what is the customer outcome? Cause ultimately that's, that is what the customer wants. You know, there might be a few steps to get to that outcome, but the closest closer you can get to delivering outcomes for the customer, the better you are. And I think, I think security in general has just year over year have been just written with, um, you need to be an expert. Um, you need to buy all these parts and put it together yourself. And, and I think, I think those days are behind us, but particularly as, as security becomes more pervasive and we're, you know, we're selling to the business, we're not selling to the, you know, t-shirt wearing hacker anymore. >>Yeah. So, well, well how does cloud fit in here? Because I think there's a lot of misconceptions about cloud people that God put my data in the cloud I'm safe, but you know, of course we know it's a shared responsibility model. So I'm interested in your, your thoughts on that. Is it really, is it a sense of complacency? A lot of the cloud vendors, by the way, say, Oh, the state of security is great in the cloud. Whereas many of us out there saying, wow, it's, it's not so great. Uh, so what are your thoughts on that, that whole narrative and what Cisco's play in cloud? >>I think cloud, um, when you look at the services that are delivered via the cloud, you see that exact pattern, which is you see customers paying for the outcome or as close to the outcome as possible. Um, you know, no, no data center required, no disk drive required, you just get storage, you know, it's, it's, it's all of those things that are again, closer to the outcome. I think the thing that interests me about cloud two is it's really been, it's really punctuated the way we go about building systems. Um, again at machine scale. So, you know, before, when I write code and I think about, Oh, what computers are gonna run on or, you know, what servers are going to is you're going to run on those. Those thoughts never crossed my mind anymore. You know, I'm modeling the intent of what the service should do and the machines then figure it out. So, you know, for instance, on Tuesday, if the entire internet shows up, uh, the, the system works without fail. And if on Wednesday, if only North America shows up, you know, so, but, but there's no way you could staff that, right. There's just no human scale approach that gets you there. And that's, that's the beauty of all of this cloud stuff is, um, it really is, uh, the next level of how we do computer science. >>So you're talking about infrastructure as code and that applies to security as code. That's what dev net is really all about. I've said many times, I think Cisco of the large established enterprise companies is one of the few, if not the only, that really has figured out, you know, that developer angle, because it's practical. What are you doing? You're not trying to force your way into developers, but, you know, I wonder if you could, you could talk a little bit about that trend and where you see it going. >>Yeah, no, that is, that is truly the trend. Every time I walk into dev net, um, the big halls at Cisco live, it is Cisco as code. Um, everything about Cisco is being presented through an API. It is automation ready. And frankly, that is, um, that is the, the love language of the cloud. Um, it's it's machines is the machines talking to machines in very effective ways. So, you know, it is the, the, uh, I, I think, I think necessary, maybe not sufficient but necessary for, um, you know, doing all the machine scale stuff. What what's also necessary, uh, is to, um, to secure if infrastructure is code therefore, um, what, what secure, uh, what security methodologies do we have today that we use to secure code? While we have automated testing, we have threat modeling, right? Those things actually have to be now applied to infrastructure. So then when I, when I talk about how do you do, uh, automation securely, you do it the same way you secure your code, you test it, you, you threat model, you, you, you say, you know, Ken, my adversary, uh, exhibit something here that drives the automation in a way that I didn't intend it to go. Um, so all of those practices apply. It's just, everything has code these days. >>I've often said that security and privacy are sort of two sides of the same coin. And I want to ask you a question and it's really, you know, to me, it's not necessarily Cisco and company like companies like Cisco's responsibility, but I wonder if there's a way in which you can help. And of course, there's this Netflix documentary circling around the social dilemma. I don't know if you have a chance to see it, but basically dramatizes the way in which companies are appropriating our data to sell us ads and, you know, creating our own little set of facts, et cetera. And that comes down to sort of how we think about privacy and admin. It's good from the standpoint of awareness, you know, you may or may not care if you're a social media user. I love tick-tock, I don't care, but, but, but they, they sort of laid out. This is pretty scary scenario with a lot of the inventors of those technologies. You have any thoughts on that and you'll consist go play a role there in terms of protecting our privacy. I mean, beyond GDPR and California, consumer privacy act, um, what do you think? >>Yeah. Um, uh, I'll give you my, you know, my humble opinion is you, you fix social problems with social tools, you fixed technology problems with technology tools. Um, I think there is a social problem, um, that needs to be rectified the, you know, um, we, we, weren't built as, um, human beings to live and interact with an environment that agrees with us all the time. It's just pretty wrong. So yeah, that, that, that, um, that series that really kind of wake up a lot of people it is, is, you know, it's probably every day I hear somebody asked me if I, I saw, um, but I do think it also, you know, with that level of awareness, I think we, we overcome it or we compensate by what number one, just being aware that it's happening. Um, number two, you know, how you go about solving it, I think maybe come down to an individual or even a communities, um, solution and what might be right for one community might be, you know, not the same for the other. So you have to be respectful in that manner. >>Yeah. So it's, it's, it's almost, I think if I could play back, what I heard is, is yeah. Technology, you know, maybe got us into this problem, but technology alone is not going to get us out of the problem. It's not like some magic AI bot is going to solve this. It's got to be, you know, society has to really, really take this on as your premise. >>That's a good point. When I, when I first started playing online games, I'm going back to the text-based adventure stuff, like muds and moves. I did a talk at, at MIT one time, and I'm this old curmudgeon in the back of the room. Um, we were talking about democracy and we were talking about, you know, the social processes that we had modeled in our game and this and that. And this guy just gave us the SmackDown. He basically walked up to the front of the room and said, you know, all you techies, you judge efficiency by how long it takes. He says, democracy is a completely the opposite, which is you need to sleep on it. In fact, you should be scared if somebody can decide in a minute, what is good for the community? It, two weeks later, they probably have a better idea of what's good for the community. So it almost has the opposite. And that was super interesting to me. >>That's really interesting, you know, you read the, like the, the Lincoln historians and he was criticized in the day for having taken so long, you know, to make certain decisions, but ultimately when he acted acted with, with confidence. Um, so to that point, but, um, so what, what else are you working on these days that, uh, that are, that is interesting that maybe you want to share with our audience? Anything that's really super exciting for you or you, >>Yeah. You know, generally speaking, I'm trying to try and make it a little harder for the bad guys to operate. I guess that's a general theme making it simpler for the common person to use, uh, tools. Um, again, you know, all of these security tools, no matter how fancy it is, it's not that we're losing the complexity, it's that we're moving the complexity away from the user so that they can thrive at human scale. And we can do things at machine scale and kind of working those two together is sort of the, the magic recipe. Um, it's, it's not easy, but, um, but it is, it is fun. So that's, that's what keeps me engaged. >>I'm definitely seeing, I wonder if you see it just sort of a, obviously a heightened organization awareness, but I'm also seeing shifts in the organizational structures. You know, the, you know, it used to be a sec ops team and an Island. Okay, it's your problem? You know, the, the, the CSO cannot report into the, to the CIO because that's like the Fox in the hen house, a lot of those structures are, are, are changing. It seems it'd be becoming this responsibility is coming much more ubiquitous across the organization. What are you seeing there and what are you putting on? >>And it's so familiar to me because, you know, um, I, I started out as a musician. So, you know, bands bands are a great analogy. You know, you play bass, I big guitar. You know, somebody else plays drums, everybody knows their role and you create something that's larger than, you know, the sum of all parts. And so that, that analogy I think, is coming to, you know, we, we saw it sort of with dev ops where, you know, the developer, doesn't just throw their coat over the wall and it's somebody else's problem. They move together as a band. And, and that's what I think, um, organizations are seeing is that, you know, why, why stop there? Why not include marketing? Why not include sales? Why don't we move together as a business? Not just here's the product and here's the rest of the business. That's, that's, that's pretty awesome. Um, I think, uh, we see a lot of those patterns, uh, particularly for the highly high-performance businesses. >>No, in fact, it's interesting you for great analogy, by the way. And you actually see in that within Cisco, you're seeing sort of a, and I know sometimes you guys don't like to talk about the plumbing, but I think it matters. I mean, you got a leadership structure now. I I've talked to many of them. They seem to really be more focused on how they're connect, connecting, you know, across organizations. And it's increasingly critical in this world of, you know, of silo busters, isn't it? Yeah, no, I mean, you almost, as, as you move further and further away, you know, you can see how ridiculous it was before it would be like acquiring the band and say, okay, all you can talk later is go over here. All your bass players go over there. I'm like, what happened to the band? >>That's what I'm talking about is, you know, moving all of those disciplines, moving together and servicing the same backlog and achieving the same successes together is just so awesome. Well, I always, I always feel better after talking to you. You know, I remember I remember art. Coviello used to put out his, his letter every year and I was reading. I'd get depressed. We spend all this money now we're less secure. But when I talked to you TK, I feel like much more optimistic. So I really appreciate the time you spend on the cube. It's awesome to have you as a guest. I love these, I love these sessions. So thanks. Thanks for inviting me. And I miss you. I, you know, hopefully, you know, next year we can get together at some of the Cisco shows or other shows, but be well and stay weird. Like the sign says doing my part to get Kenny, thanks so much for coming to the cube. We, uh, we really appreciate it. And thank you for watching everybody. This is Dave Volante. We've right back with our next guest. This short break, >>Come back to the cubes coverage, just to keep virtuals coverage of dev net create virtual will not face to face the cubes. Been there with dev net and dev net create. Since the beginning, dev net create was really a part of the dev net community. Looking out at the external market outside of Cisco, which essentially is the cloud native world, which is going mainstream. We've got a great guest here. Who's who's been the company's been on the cube. Many times. We've been talking to them recently acquired by Cisco thousand eyes. We have Joe Vaccaro is BC vice president of product, Joe, welcome to the cube. Thanks for coming on. Great. And thanks for having me. You have the keys to the kingdom, you, the vice president of product, which means you get to look inside and you get to look outside, figure it all out, uh, make everything run on thousand eyes. >>You guys have been finding common language, uh, across multiple layers of network intelligence, external services. This is the heart of what we're seeing in innovation with multicloud microservices, cloud native. This is really a hot area. It's converging multiple theaters in technology. Super important. I want to get into that with you. But first thousand nine was recently acquired by Cisco, um, big acquisition, uh, super important new CEO of Cisco, very clear API, everything we're seeing that come out. That's a big theme at dev net create the ecosystem of Cisco's going outside their own, you know, their, their walls outside of the Cisco network operators, network engineers. We're talking to developers talk programmability. This is the big theme. What's it like at Cisco? Tell us, honestly, the COVID hits. You get acquired by Cisco, tell us what's happening. >>Yeah, surely been an exciting six months, 4,000 eyes on the entire team and our customers, you know, as we all kind of shifted to the new normal of working from home. And I think, you know, that change alone really kind of amplified. Even some of the fundamental beliefs that we have as a company that you know, cloud is becoming the new data center or customers that Indra internet has become the new network and the new enterprise network backbone. And that SAS has really become the new application stack. And as you think about these last six months, those fundamental truths have never been more evident as we rely upon the cloud to be able to, to work as we rely upon our own home networks and the internet in order to be productive. And as we access more sized applications on a daily basis. And as you think about those fundamental truths, what's common across all of them is that you rely upon them now more than ever, not only to run your business, but to any of your employees would be productive, but you don't own them. And if you don't own them, then you lack the ability in a traditional way to be able to understand that digital experience. And I think that's ultimately what, what thousand eyes is trying to solve for. And I think it's really being amplified in really these last six months. >>Talk about the COVID dynamic because I think it highlighted and certainly accelerated digital transformation, but specifically exposes opportunities, challenges, weaknesses, I've talked to many CXOs CSOs. Uh, sec security is huge. Um, home of the conference book talk track, we'll get to in a second, but exposes what's worth doubling down on what to abandon from a project standpoint, as people start to look at their priorities, they're going, Hey, we got to have a connected experience. We got to have security. People are working at home. No one has VPNs at home VPNs or passe, maybe it's way. And maybe it's something else they're on a backbone. They're connecting to the internet, a lot of different diversity in connections. At the same time, you got a ton of modern apps running along for these networks. This is a huge issue. COVID is exposed us at scale. What's your view on this? And what does thousand eyes thinking about this? >>You know, if you think about the kind of legacy application delivery, it went from largely users in an office connected over, say a dedicated corporate network, largely to traditional say internal hosted applications. And that was early simple connectivity bath. And as you mentioned, we've seen amplifications in terms of the diversity from the users. So users are not in the office. Now they're connected in distributed disparate locations that are dynamically changing. When you think that how they're getting to that application, they're going across a really complex service chain of different network services that are working together across as public internet backbone will totally to land them on an application. And then those applications themselves are becoming now, as you mentioned, distributed largely based upon a microservices architecture and increasing their own dependence upon third party sample size applications to fulfill say key functions of that application, those three things together. >>Ultimately you're creating that level of level of complex service chain that really makes it difficult to understand the digital experience. And ultimately the it organization it's really chartered with not just delivering the infrastructure, but delivering the right experience. And you have to then have a way to be able to see, to gain that visibility, that experience, you know, to measure it and understand, and to provide that intelligence and then ultimately to act on it, be able to ensure that your employees, as well as your customers are getting the right overall, um, approach to being able to leverage those assets. >>It's funny, you know, I was getting to some of these high scale environments, a lot of these concepts are converging. You know, we had terms like automation, self healing networks. Um, you mentioned microservices early, you mentioned data out of the clouds, the new data center, uh, or when's the new land. However, we're gonna look at it. It's a whole different architecture. So I want to get your thoughts on, on the automation piece of networking and internet outages, for instance, um, because when you, you know, there's so many outages going up and down, it is like, uh, catching, looking for a needle in a haystack, right. So, um, we've had this conversation with you guys on the cube before, how does automation occur when you guys look at those kinds of things? Uh, what's important to look at, can you comment on and react to, you know, the internet outages and how you find resolve those? >>Yeah. It's um, it was really great. And as you mentioned, automation really in a place that a key, when you think about the, just a broad problem that it is trying to drive and, you know, from our lens, we look at it in really three ways. You're first off is you have to be able to gain the level of visibility from where it matters and be able to, to test and be able to provide that level of active measurements across the, the type of ways you want to be able to inspect the network. But then also from the right vantage points, you want to inspect it. But what we talk about right aside, you know, data alone, doesn't solve that problem. As you mentioned, that needle in the haystack, you know, data just provides the raw metrics that are screaming across the screen, and you have to then enable that data to provide meeting. >>You need to enable that data become intelligent. And that intelligence comes through the automation of being able to process that data very quickly, allow you to be able to see the unseen, allow you to be able to quickly understand the issues that are happening across this digital supply chain to identify issues that are even happening outside of your own control across the public internet. And then the last step of automation really comes in the, of the action, right? How do you enable that intelligence to be put, to use? How do you enable that intelligence to then drive across the rest of your it workflow as well as to be able to be used as a signaling engine, to be able to then make the fundamental changes back at the network fabric, whether that is a dressing or modifying your BGB pairing, that we see happen with our customers using thousand eyes data, to be able to route around major internet outages that we've seen over the past six months, or to be able to then use that data, to be able to optimize the ultimate experience that they're delivering to both our customers, as well as their employees, >>Classic policy based activities. And you take it to a whole nother level. I got to get your thoughts on the employees working at home. Okay. Because, um, you know, most it people like, Oh yeah, we're going to forecast in cases of disruption or a hurricane or a flood or hurricane Sandy, but now with COVID, everyone's working at home. So who would have forecasted a hundred percent, um, you know, work from home, which puts a lot of pressure on him, everything. So I gotta ask you, now that employees are working at home, how do you tie network visibility to the actual user experience? >>Yeah, that's a great question. As you, you know, we saw within our own customer base, you know, when COVID head and we saw this rise of work from home, it teams are really scrambling and said, okay, I have to light up this, say VPN infrastructure, or I need to now be able to support my users in a work from home situation where I don't control the corporate network. In essence, now you have essentially thousands. Every employee is acting across their own corporate network and people were then using thousand eyes in different ways to be able to monitor their safety VPN infrastructure across, uh, back into the corporate network, as well as in using our thousand eyes end point agents that runs on a local, a user's laptop or machine in their home to help you to be able to gain that visibility down to that last mile of connectivity. >>Because when a user calls up support and says, I'm having trouble say accessing my application, whether that's Salesforce or something else, what ultimately might be causing that issue might not necessarily be a Salesforce issue, right? It could be the device and the device performance in terms of CPU, memory utilization. It could be the wifi and the signal quality within your wifi network. It could be your access point. It could be your raw, local home router. It can be your local ISP. It could be the path that you're taking ultimately to your corporate network or that application. There's so many places that could go wrong that are now difficult to be able to see, unless you have the ability to see comprehensively from the user to the application, and to be able to understand that full end to end path, >>You know, it teams have also been disrupted. They've been on offsite prop off property as well, but you got the cloud. How is your technology help the it teams? Can you give some examples there? Um, >>Yeah, great way is, you know, how people use thousand eyes as part of that data sharing ecosystem. Again, that notion of how do you go from visibility to intelligence action and we're in the past, you might be able as an it administrator to walk over to their network team and say, Hey, can you take a look at what I'm seeing now? That's no longer available. So how do you be able to work efficiently as the United organization? You know, we think a thousand eyes in how our customers are using us a thousand times becomes a common operating language that allows them to be able to analyze across from the application down into the underlying infrastructure, through those different layers of the network what's happening. And where do you need to focus your attention? And then furthermore, with 10,000 eyes in terms of a need nibbling, that data sharing ecosystem, leveraging our share link capability really gives them the ability to say, you know, here's what I'm seeing and be able to send that to anybody within the it organization, but it goes even further and many times in recent times, as well as over the course of people using thousand eyes, they take those share links and actually send them to their external providers because they're not just looking to resolve issues within their own it organization. >>They're having to work collaboratively with the different ISP that they're appearing with with their cloud providers that they're appearing, uh, they're leveraging, or the SAS applications that are part of that core dependency of how they deliver their experience. >>I asked you the question when you think about levels of visibility and making the lives easier for it, teams, um, and see a lot of benefits with thousand eyes. You pointed out a few of them. It's got to ask you the question. So if I'm an it person I'm in the trenches, are you guys have, uh, an aspirin or a vitamin or both? Can you give an example because there's a lot of pain point out there. So yeah. Give me a cup, a couple Advils and aspirins, but also you're an enabler to the new things are evolving. You pointed out some use case. You talked about the difference between where you're helping people pain points and also enabling them be successful for it teams. >>Yeah, that's a great analogy. You're thinking it, like you said, it definitely sits on both sides of that spectrum, you know, thousand eyes is the trusted tool, the source of truth for it. Organizations when issues are happening as their alarm bells are ringing, as they are generating the, um, the different, uh, on call, uh, to be able to jump into a worm situation thousand eyes is that trusted source of truth. Allow them to focus, to be able to resolve the issue in the heat of the moment. But that was a nice also when we think about baselining, your experience, what's important is not understanding that experience at that moment in time, but also how that's deviated over time. And so by leveraging thousand eyes on a continuous basis, it gives you the ability to see the history of that experience, to understand how your network is changing is as you mentioned, networks are constantly evolving, right? >>The internet itself is constantly changing. It's an organic system, and you need to be able to understand not only what are the metrics that are moving out of your balance, but then what is potentially the cause of that as a network has evolved. And then furthermore, you can be begin to use that as you mentioned, in terms of your vitamin type of an analogy, to be able to understand the health of your system over time on a baseline basis so that you can begin to be able to ensure its success in a great way to really kind of bring that to light. As people using say, thousand eyes as part of the same SC land-based rollout, where you're looking to seek benchmark and confidence as you look to scale out in either, you know, benchmarking different ISP within that, I feel like connectivity for as you look to ensure a level of success with a single branch to give you that competence, to then scale out to the rest of your organization. >>That's great insights, the classic financial model ROI, you get baseline and upside, right? You got handle the baseline as you pointed out, and the upside music experience connectivity, you know, application performance, which drives revenue, et cetera. So great point. Great insight, Joe. Thank you so much for that insight. It's got a final question for you. I want to just riff a little bit with you on the industry. A lot of us have been having debates about automation. I mean, who doesn't, who doesn't love automation. Automation is awesome, right? Automate things. But as the trend starts going on, as everything is a service or X, a S as it's called, certainly Cisco's going down that road. Talk about your view about the difference between automation and everything is a service because at the end of the day, everything will be a service, but without automation, you really can't have services, right? So, you know, automation, automation, automation, great, great drum to bang all day long, but then also you got the same business side saying as a service, as a service, pushing that into the products means not trivial. Talk about, talk about how you'd look at automation and everything as a service and the relationship and interplay between those two concepts. >>Yeah. Ultimately I think about in terms of what is the problem that the business is trying to solve in ultimately, what is the value that they're trying to face? And in many ways, right, they're being exploded with increase of data that needs, they need to be able to not only processing gather, but then be able to then make use of, and then from that, as we mentioned, once you've processed that data and you'd say, gather the insights from it. You need to be able to then act on that data. And automation plays a key role of allowing you to be able to then put that through your workflow. Because again, as that, it experience becomes even more complex as more and more services get put into that digital supply chain. As you adopt say increased complexity within your infrastructure, by moving to a multicloud architecture where you look to increase the number of say, network services that you're leveraging across that digital experience. >>Ultimately you need the level of automation. You'd be able to see outside of your own vantage point. You need to be able to look at the problem from as broad of a, a broad of a way as possible. And you know, data and automation allows you to be able to do what is fundamentally to do from a very narrow point of view, in terms of the visibility you gather intelligence you generate, and then ultimately, how do you act on that data as quick as possible to be able to provide the value of what you're looking to solve. >>It's like a feature it's under the hood. The feature of everything comes to the surface is automation, data, machine learning, all the goodness in the software. I mean, that's really kind of what we're talking about here. Isn't it a final question for you as we wrap up, uh, dev net create really, again, is going beyond Cisco's dev net community going into the industry ecosystem where developers are there. Um, these are folks that want infrastructure as code. They want network as code. So network programmability, huge topic. We've been having that conversation, uh, with Cisco and others throughout the industry for the past three years. What's your message to developers out there that are watching this who say, Hey, I just want to develop code. Like I want, you know, you guys got that. That was nice. Thanks so much. You know, you take care of that. I just want to write code. What's your message to those folks out there who want to tap some of these new services, these new automation, these new capabilities, what's your message. >>You know, ultimately I think, you know, when you look at thousand eyes, um, you know, from a product perspective, you know, we try to build our product in an API first model to allow you to be able to then shift left of how you think about that overall experience. And from a developer standpoint, you know, what I'd say is, is that while you're developing in your silo, you're going to be part of a larger ultimate system. In your experience you deliver within your application is now going to be dependent upon not only the infrastructure it's running upon, but the network gets connected to, and then ultimately the user and the stance of that user, if I leveraging a thousand eyes and being able to then integrate that into how you think closely on that experience, that's going to help ensure that ultimately the application experience that the is looking to deliver meets that objective. And I think what I would say is, you know, while you need to focus on your, uh, your role as a developer, having the understanding of how you fit into the larger ecosystem and what the reality of the, of how your users will access that application is critical. >>Awesome, Joe, thank you so much. Again, trust is everything letting people understand that what's going on underneath is going to be, you know, viable and capable. You guys got a great product and congratulations on the acquisition that Cisco made of your company. And we've been following you guys for a long time and a great technology chops, great market traction, congratulations to everyone, 1,009. Thanks for coming on today. >>I appreciate it. Thanks for having me >>Vice president of product here with thousand eyes. Now, part of Cisco, John, for your host of the cube cube virtual for dev net, create virtual. Thanks for watching. >>Even prior to the pandemic, there was a mandate to automate the hyperscale cloud companies. They've shown us that to scale. >>You really have to automate your human labor. It just can't keep up with the pace of technology. Now, post COVID that automation mandate is even more pressing. Now what about the marketplace? What are S E seeing on the horizon? The cubes Jeff Frick speaks with Cisco engineers to gather their insights and explore the definite specialized partner program. We've got >>Coon Jacobs. He's the director of systems engineering for Cisco. Good to see Kuhn, >>Thank you for having me >>And joining him as Eric nappy is the VP of system systems engineering for Cisco. Good to see Eric. Good to be here. Thank you. Pleasure. So before we jump into kind of what's going on now in this new great world of programmability and, and control, I want to kind of go back to the future for a minute, because when I was doing some research for this interview, it was Coon. I saw an old presentation that you were giving from 2006 about the changing evolution of the, uh, the changing evolution of networking and moving from. I think the theme was a human centered human centered network. And you were just starting to touch a little bit on video and online video. Oh my goodness, how far we have come, but, but I would love to get kind of a historical perspective because we've been talking a lot and I know Eric son plays football about the football analogy of the network is kind of like an offensive lineman where if they're doing a good job, you don't hear much about them, but they're really important to everything. >>And the only time you hear about them is when a flag gets thrown. So if you look back with the historical perspective, the load and the numbers and the evolution of the network, as we've moved to this modern time, and, you know, thank goodness cause of COVID hit five years ago, 10 years ago, 15 years ago, you know, all of us in the information space would not have been able to make this transition. So I just, I just love to get some historical perspective cause you've been kind of charting this and mapping this for a very long time. >>Yeah, we absolutely have. I think, you know, what you're referring to was back in the day, the human network campaign, and to your point, the load, the number of hosts that traffic, the just overall the intelligence of the network has just evolved tremendously over these last decade and a half, uh, 15 years or so. And you look at where we are now in terms of the programmable nature of the network and what that enables in terms of new degrees of relevance that we can create for the customers. Um, and how, you know, the role of it has changed entirely again, especially during this pandemic, you know, the fact that it's now as a service and elastic, uh, is, is absolutely fundamental to being able to ensure, uh, on an ongoing basis, a great customer experience. And so, uh, it's been, it's been, uh, a very interesting ride. >>Yeah. And then, and then just to close the loop, the, one of your more later interviews talking to Sylvia, your question is, are you a developer or an engineer? So it was, and, and your whole advice to all these network engineers is just, just don't jump in and start doing some coding and learning. So, you know, the focus and really the emphasis and where the opportunity to differentiate as a company is completely shifting gears over to the S you know, really software defined side. >>Oh, absolutely. So, I mean, you look at how the software world and the network has come together and how we're applying now, you know, basically the same construct of CICB pipeline to network, uh, infrastructure, look at network really as code and get all of the benefits from that. And the familiarity of it, the way that our engineers have had to evolve. And that is just, you know, quite, quite significant in, in, in like the skill set. And the best thing is jump in, right. Um, you know, dip your toe in the water, but continue to evolve that skill set. And, uh, you know, don't, don't be shy. It's, it's a leap of faith for some of us who've been in the industry a bit longer. Uh, you know, we like to look at ourselves as the craftsman of the network, but now it's definitely a software centricity and programmability, right? >>So Eric, you've got some digital exhaust out there too, that I was able to dig up going back to 2002 752 page book, and the very back corner of a dark dirty dusty Amazon warehouse is managing Cisco network security, 752 pages. Wow. How has security changed from a time where before I could just read a book, a big book and, you know, throw some protocols in and probably block a bunch of ports to the world that we live in today, where everything is connected. Everything is API driven, everything is software defined. You've got pieces of workloads spread out all over the place and Oh, by the way, you need to bake security in at every single level of the application stack. >>Yeah, no I'm so, wow. Cocoon is that you, you found that book on the I'm really impressed. There was a thank you a little street, correct. So, uh, I want to hit on something that you, you talked about. Cause I think it's very important to, to this overall conversation. If we think about the scale of the network and Coon hit on it briefly, you talked about it as well. We're seeing a massive explosion of devices by the I, you know, it's estimated by the end of this year, there's going to be about 27 billion devices on the global internet. That's about 3.7 devices for every man, woman and child life. And if we extrapolate that out over the course of the next decade on the growth trajectory we're on. And if you look at some of the published research on this, it's estimated there could be upwards of 500 billion devices accessing the global internet on a, on a daily basis. >>And primarily that, that, that is a IOT devices. That's digitally connected devices. Anything that can be connected will be connected, but then introduces a really interesting security challenge because every one of those devices that is accessing the global internet is within a company's infrastructure or accessing pieces of corporate data is a potential attack factor. So we really need to, and I think the right for this is we need to reimagine security because security is, as you said, not about perimeters. You know, I wrote that book back in 2002, I was talking about firewalls and a cutting edge technology was intrusion prevention and intrusion detection. Now we need to look at security really in the, in the guise of, or under the, under the, under the realm of really two aspects, the identity who is accessing the data in the context, what data is being accessed. >>And that is going to require a level of intelligence, a level of automation and the technologies like machine learning and automated intelligence are going to be our artificial intelligence rather are going to be table stakes because the sheer scale of what we're trying to secure is going to be untenable, undercurrent, you know, just current security practices. I mean, the network is going to have to be incredibly intelligent and leverage again, a lot of that, uh, that AI type of data to match patterns of potential attacks and ideally shut them down before they ever cause any type of damage. >>Really interesting. I mean, one thing that COVID has done a bunk many things is kind of retaught us all about the power of exponential curves and how extremely large those things are and how fast they grow. We had Dave runs and on a Google cloud a couple of years ago. And I remember him talking about early days of Google when they were starting to map out kind of, as you described kind of map out their growth curves, and they just figured out they could not hire if they hired everybody, they couldn't hire enough people to deal with it. Right. So really kind of rethinking automation and rethinking about the way that you manage these things and the level, right. The old, is it a pet or is it, or is it, um, uh, part of a herd? And I think it's interesting what you talked about, uh, can really the human powered internet and being driven by a lot of this video, but to what you just said, Eric, the next big wave, right. >>Is IOT and five G. And I think, you know, you talk about 3.7 million devices per person. That's nothing compared to right. All these sensors and all these devices and all these factories, cause five G is really targeted to machine the machines, which there's a lot of them and they trade a lot of information really, really quickly. So, you know, I want to go back to you Coon thinking about this next great wave in a five G IOT kind of driven world where it's kind of like when voice kind of fell off compared to IP traffic on the network. I think you're going to see the same thing, kind of human generated data relative to machine generated data is also going to fall off dramatically as a machine generated data, just skyrocket through the roof. >>Yeah, no, absolutely. And I think too, also what Eric touched on the visibility on that, and they'd be able to process that data at the edge. That's going to catalyze cloud adoption even further, and it's going to know, make the role of the network, the connectivity of it all and the security within that crucially important. And then you look at the role of programmability within that. We're seeing the evolution going so fast. You look at the element of the software defined network in an IOT speed space. We see that we have hosts there that are not necessarily, um, you know, behaving like other hosts would, uh, on a network, for example, manufacturing floor, uh, production robot, or a security camera. And what we're seeing is we're seeing partners and customers employing program ability to make sure that we overcome some of the shortcomings, uh, in terms of where the network is at, but then how do you customize it in terms of the relevance that it can provide, uh, bringing on board, uh, those, uh, those hosts in a very transparent way, and then, you know, keep, keep the agility of it and keep the speed of innovation going. >>Right. >>Right. So Eric, I want to come back to you and shift gears kind of back to the people will leave the IOT and the machines along, along for a minute, but I'm curious about what does beat the boss. I mean, I go to your LinkedIn profile and it's just filled with congratulatory statements, but everyone's talking about beating the boss. You know, it's, it's a really, you know, kind of interesting and different way to, to motivate people, to build this new skillset in terms of getting software certifications, uh, within the Cisco world. And I just thought it was really cute the way that you clearly got people motivated, cause there's posts all over the place and they've all got their, their nice big badge or their certification, but, you know, at a higher level, it is a different motivation to be a developer versus an engineer and a technician. And it's kind of a different point of view. And I just wonder if you could share, you know, some of the ways that you're, you're kind of encouraging, you know, kind of this transformation within your own workforce, as well as the partners, et cetera, and really adopting kind of almost a software first and this program kind of point of view versus, you know, I'm just wiring stuff up. >>Apparently a lot of people like to beat me. So of itself was a, was a, it was a great success, but you know, if we think we take a step back, you know, what is Cisco about as an organization? Um, I mean obviously if you look back to the very early days of our vision, right, it was, it was to change the way the world worked, played, live and learn. And that you think about, and you hit on this when we were, you know, you were discussion with co with Kuhn in the early days of COVID. We really saw that play out as so much shifted from, you know, in-person type of interactions to virtual interactions in the network that, uh, that our, our customers, our partners, our employees built over the course of the last several, the last three decades really helped the world continue to, um, to, to do business for students to continue to go to school or clinicians, to connect with patients. >>If I think about that mission to meet programmability is just the next iteration of that mission, continuing to enable the world to communicate, continuing, to enable customers, employees, uh, partners, uh, to essentially leverage the network for more than just connectivity now to leverage it for critical insight. Again, if we look at some of the, uh, some of the use cases that we're seeing for social distancing and contact tracing and network has a really important place to play there because we can pull insight from it, but it isn't necessarily an out of the box type of integration. So I look at programmability and in what we're doing with, with dev net to give relevance to the network for those types of really critical conversations that every organization is having right now, it's a way to extrapolate. It's a way to pull critical data so that I can make a decision. >>And if that decision is automated, or if that decision requires some type of a manual intervention, regardless, we're still about connecting. And in this case, we're connecting insight with the people who need it most, right. The debit challenge we ran is really in respect for how critical this new skill set is going to be. It's not enough. Like I said, just to connect the world anymore. We need to leverage that network, the network for that critical insight. And when we drove, we were, we created the beat, the boss challenge. It was really simple. Hey guys, I think this is important and I am going to go out and I'm going to achieve the certification myself, because I want to continue to be very relevant. I want to continue to be able to provide that insight for my customers and partners. So therefore I'm going for it. Anybody that can get there before me, maybe there's a little incentive tied to the incentive. Although it's funny, we interviewed a lot of, a lot of our team who, uh, who achieved it when incentive was secondary. They just wanted to have the bragging rights, like, yeah, I beat Eric, right. >>You know, putting your money where your mouth is, right. If it's important, then why, you know, you should do it too. And, and you know, the whole, you're not asking people to do what you wouldn't do yourself. So I think there's a lot of good leadership, uh, leadership lessons there as well. But I want to extend kind of the conversation on the covert impact, right? Cause I'm sure you've seen all the social media meme, you know, who's driving your digital transformation, the CEO, the CMO or COVID. And we all know the answer to the question, but you know, you guys have already been dealing with kind of an increased complexity around enterprise infrastructure world in terms of cloud and public cloud and hybrid cloud and multi cloud. And people are trying to move stuff all, all the way around now suddenly had this COVID moment right in, in March, which is really a light switch moment. >>People didn't have time to plan or prepare for suddenly everybody working from home. And it's not only you, but your spouse and your kids and everybody else. So, but now we're six months plus into this thing. And I would just love to get your perspective and kind of the change from, Oh my goodness, we have to react to the light switch moment. What do we do to make sure people can, can get, get what they need when they need it from where they are. Uh, but, but then really moving from this is a, an emergency situation, a stop gap situation to, Hmm, this is going to extend for some period of time. And even when it's the acute crisis is over, you know, this is going to drive a real change in the way that people communicate in the way that people, where they sit and their jobs and, and kind of how customers are responding accordingly as the, you know, kind of the narrative has changed from an emergency stop gap to this is the new normal that we really need to plan for. >>So, uh, I think, I think you said it very well. I think anything that could be digitized, any, any interaction that could be driven virtually was, and what's interesting is we, as you said, we went from that light switch moment where I believe the stat is this, and I'll probably get the number wrong, but like in the United States here at the beginning, at the end of February, about 2% of the knowledge worker population was virtual, you know, working from home or in a remote work environment. And over the course of about 11 days, that number went from 2% to 70%. Wow. Interesting that it worked, you know, there was a lot of hiccups along the way, and there was a lot of organizations making really quick decisions on how do I enable VPN scale of mass? How do I, you know, leverage, uh, you know, things like WebEx for virtual meetings and virtual connectivity, uh, much faster now that as you said, that we kinda gotten out of the fog of war or frog fog of battle organizations are looking at what they accomplished. >>And it was nothing short of Herculean and looking at this now from a transition to, Oh my gosh, we need to change too. We have an opportunity to change. And we're looking, we see a lot of organizations specifically around, uh, financial services, healthcare, uh, the, uh, the K through 20, uh, educational environment, all looking at how can they do more virtually for a couple of reasons. Obviously there is a significant safety factor. And again, we're still in that we're still on the height of this pandemic. They want to make sure their employees, their customers, students, patients remain safe. But second, um, we've found in, in discussions with a lot of senior it executives that are customers that people are happier working from home. People are more productive working from home. And that, again, the network that's been built over the course of the last few decades has been resilient enough to allow that to happen. >>And then third, there is a potential cost savings here outside of people. The next most expensive resource that organizations are paying for is real estate. If they can shrink that real estate footprint while providing a better user experience at the locations that they're maintaining, again, leveraging things like location services, leveraging things like a unified collaboration. That's very personalized to the end user's experience. They're going to do that. And again, they're going to save money. They're going to have happier employees and ultimately they're going to make their, uh, their employees and their customers a lot safer. So we see, we believe that there is in some parts of the economy, a shift that is going to be more permanent in some estimates, put it as high as 15% of the current workforce is going to >>Stay in a virtual or a semi virtual working environment for the foreseeable future. >>Interesting. And I, and I, and I would say, I'd say 15% is low, especially if you, if you qualify it with, you know, part-time right. I, there was a great interview we were doing and talking about working from home, we used to work from home as the exception, right? Cause the cable person was coming, are you getting a new washing machine or something where now that's probably getting, you know, in many cases we'll shift to the other where I'm generally going to work from home, unless, you know, somebody is in town or having an important meeting or there's some special collaboration, uh, that drives me to be in. But you know, I want to go back to you Kuhn and, and really doubled down on, you know, I think most people spent too much time focusing, especially, we'll just say within the virtual events space where we play on the things you can't do virtually, we can't meet in the hall. >>We can't grab a quick coffee and a drink instead of focusing on the positive things like we're accomplishing right here, you're in Belgium, right. Eric is in Ohio, we're in California. Um, and you know, we didn't take three days to travel and, and check into a hotel and, and all that stuff to get together, uh, for this period of time. So there's a lot of stuff that digital enables. And I think, you know, people need to focus more on that versus continuing to focus on the two or three things that, that it doesn't replace and it doesn't replace those. So let's just get that off the table and move on with our lives. Cause those aren't coming back anytime soon. >>No, totally. I think it's the balance of those things. It's guarding the fact that you're not necessarily working for home. I think the trick there is you could be sleeping at the office, but I think the positives are way, way more outspoken. Um, I, you know, I look at myself, I got much more exercise time in these last couple of months than I usually do because you don't travel. You don't have the jet lag and the connection. And then you talked about those face to face moments. I think a lot of people are in a way, um, wanting to go back to the office part-time as, as Eric also explain, but a lot of it you can do virtually we have virtual coffees with team, or, you know, even here in Belgium, our local general manager has a virtual effort, TIF every Friday, obviously skip the one this week. But, uh, you know, there's, there's ways to be very creative with the technology and the quality of the technology that enables, um, you know, to, to get the best of both worlds. Right? >>So I just, we're going to wrap the segment. I want to give you guys both the last word you both been at Cisco for a while and, you know, Susie, we, and the team on dev net has really grown this thing. I think we were there at the very beginning couple of four or five, six years ago. I can't keep track of time anymore, but it has really, really grown. And, you know, the timing is terrific to get into this more software defined world, which is where we are. I wonder if you could just, you know, kind of share a couple of thoughts as you know, with a little bit of perspective and you know, what you're excited about today and kind of what you see coming down the road since you guys have been there for a while you've been in this space, uh, let's start with Yukon. >>I think the possibility it creates, I think really programmability software defined is really >>About the art of the possible it's what you can dream up and then go code. Um, Eric talked about the relevance of it and how it maximizes the relevance on a customer basis. Um, you know, and then it is the evolution of the teams in terms of the creativity that they can bring to us. We've seen really people dive into that and customers co-creating with us. And I think that's where we're going in terms of the evolution of the value proposition there in terms of what technology can provide, but also how it impacts people as we discussed and redefines process >>That the art of the possible, which is a lot harder to execute in a, in hardware than software certainly takes a lot longer. I'd love to get your, uh, your thoughts. >>Absolutely. So I started my career at Cisco, uh, turning, uh, putting IP phones onto the network. And back then, you know, it was, you know, 2001, 2002, when, uh, the idea of putting telephones onto the network was such a, um, just such an objectionable idea. And so many purists were telling us all the reasons it wouldn't work. Now, if we go forward again, 19 years, the idea of not having them plugging into the network is a ridiculous idea. So we have a, we're looking at an inflection point in this industry and it's really, it's not about programming. It's not necessarily about programming. It's about doing it smarter. It's about being more efficient. It's about driving automation, but again, it's, it's about unlocking the value of what the network is. We've moved so far past. What can, you know, just connectivity, the network touches everything and there's more workload moves to the cloud is more workload moves to things like containers. >>Um, the network is the really, the only common element that ties all of these things together. The network needs to take its rightful place in the end, the it lexicon as being that critical or that critical insight provider, um, for, for how users are interacting with the network, how users are interacting with applications, how applications are interacting with one, another program ability is a way to do that more efficiently, uh, with greater a greater degree of certainty with much greater relevance into the overall delivery of it services and digitization. So to me, I think we're going to look back 20 years from now, probably even 10 and say, man, we used to configure things manually. What was that like? I think, I think really this is, this is the future. And I think we want to be aligned with where we're going versus where we've been. Right. >>Well, Coon, Eric, thank you for sharing your perspective. You know, it's, it's really nice to have, you know, some historical reference, uh, and it's also nice to be living in a new age where you can, you can, you know, stay at the same company and still refresh, you know, new challenges, new opportunities and grow this thing. Cause as you said, I remember those IP first IP phone days and I thought, well, my bell must be happy because the old mother's problem is finally solved. And when we don't have to have a dedicated connection between every mother and every child in the middle of may. So good news. So thank you very much for sharing your, uh, your insights and really, uh, really enjoyed the conversation. >>Thank you. >>We've been covering dev net create for a number of years. I think since the very first show and Susie, we and the team really built, uh, a practice built a company, built a lot of momentum around software in the Cisco ecosystem and in getting devs really to start to build applications and drive kind of the whole software defined networking thing forward. And a big part of that is partners and working with partners and, and developing solutions and, you know, using brain power. That's outside of the four walls of Cisco. So we're excited to have, uh, our next guest, uh, partner for someone is Brad Hoss. He is the engineering director for dev ops at Presidio, Brad. Great to see you. >>Hey Jeff, great to be here. >>And joining him is Chuck Stickney. Chuck is the business development architect for Cisco DevNet partners and he has been driving a whole lot of partner activity for a very long period of time. Chuck, great to see you. >>Thanks Jeff. Great to be here and looking forward to this conversation. >>So let's, let's start with you Chuck, because I think, um, you know, you're leading this kind of partner effort and, and you know, software defined, networking has been talked about for a long time and you know, it's really seems to be maturing and, and software defined everything right. Has been taking over, especially with, with virtualization and moving the flexibility and the customer program ability customability in software and Mo and taking some of that off the hardware. Talk about, you know, the programs that you guys are putting together and how important it is to have partners to kind of move this whole thing forward, versus just worrying about people that have Cisco badges. >>Yeah, Jeff, absolutely. So along this whole journey of dev net where we're, we're trying to leverage that customization and innovation built on top of our Cisco platforms, most of Cisco's business is transacted through partners. And what we hear from our customers and our partners is they want to, our customers want a way to be able to identify, does this partner have the capabilities and the skills necessary to help me go down this automation journey I'm trying to do, do a new implementation. I want to automate that. How can I find a partner to, to get there? And then we have some of our partners that have been building these practices going along this step, in that journey with us for the last six years, they really want to say, Hey, how can I differentiate myself against my competitors and give an edge to my customers to show them that, yes, I have these capabilities. I've built a business practice. I have technology, I have technologists that really understand this capability and they have the dub net certifications to prove it helped me be able to differentiate myself throughout our ecosystem. So that's really what our Danette partner specialization is all about. Right. >>That's great. And Brad, you're certainly one of those partners and I want to get your perspective because partners are oftentimes a little bit closer to the customer cause you've got your kind of own set of customers that you're building solutions and just reflect on, we know what happened, uh, back in March 15th, when basically everybody was told to go home and you can't go to work. So, you know, there's all the memes and social media about who, you know, who pushed forward your digital transformation, the CEO, the CMO, or COVID. And we all know what the answer is, whatever you can share some information as to what happened then, and really for your business and your customers, and then reflect now we're six months into it, six months plus, and, and you know, this new normal is going to continue for a while. How's the customer attitudes kind of changed now that they're kind of buckled down past the light switch moment and really we need to put in place some foundation to carry forward for a very long time potentially. >>Yeah, it's really quite interesting actually, you know, when code first hit, we got a lot of requests to help with automation of provisioning our customers and in the whole, you know, digital transformation got really put on hold for a little bit there and I'd say it became more of, of the workplace transformation. So we were quickly, uh, you know, migrating customers to, you know, new typologies where instead of the, the, you know, users sitting in those offices, they were sitting at home and we had to get them connected rapidly in a, we, we didn't have a lot of success there in those beginning months with, you know, using automation and programmability, um, building, you know, provisioning portals for our customers to get up and running really fast. Um, and that, that, that was what it looked like in those early days. And then over time, I'd say that the asks from our customers has started to transition a little bit. >>You know, now they're asking, you know, how can I take advantage of the technology to, you know, look at my offices in a different way, you know, for example, you know, how many people are coming in and out of those locations, you know, what's the usage of my conference rooms. Um, are there, uh, are there, um, situations where I can use that information? Like how many people are in the building and at a certain point in time and make real estate decisions on that, you know, like, do I even need this office anymore? So, so the conversations have really changed in, in ways that you couldn't have imagined before March. >>Right. And I wonder with, with you Chuck, in terms of the Cisco point of view, I mean, the network is amazing. It had had, COVID struck five years ago, 10 years ago, 15 years ago, you know, clearly there's a lot of industries that are suffering badly entertainment, um, restaurant, business, transportation, they, you know, hospitality, but for those of us in kind of the information industry, the switch was pretty easy. Um, you know, and, and the network enables the whole thing. And so I wonder if, you know, kind of from your perspective as, as suddenly, you know, the importance of the network, the importance of security and the ability now to move to this new normal very quickly from a networking perspective. And then on top of that, having, you know, dev net with, with the software defined on top, you guys were pretty much in a good space as good as space as you could be given this new challenge thrown at you. >>Yeah, Jeff, we completely agree with that. Uh, Cisco has always pushed the idea that the network is transformational. The network is the foundation, and as our customers have really adopted that message, it is enabled that idea for the knowledge workers to be able to continue on. So for myself, I've, I've worked for home the entire time I've been at Cisco. So the last 13 years, this is, you know, the, the change to the normalcy is I never get on a plane anymore, but my day to day functions are still the same. And it's built because of the capabilities we have with the network. I think the transition that we've seen in the industry, as far as kind of moving to that application type of economy, as we go to microservices, as we go to a higher dependency upon cloud, those things have really enabled the world really to be able to better respond to this, to this COVID situation. And I think it's helped to, to justify the investments that's that our customers have made as well as what our partners have been, being able to do to deliver on that multicloud capability, to take those applications, get them closer to the end user instead of sitting in a common data center and then making it more applicable to, to users wherever they may be, not just inside of that traditional four walls. >>Right, right. That's interesting. And Brad, you, you made a comment on another interview. I was watching getting ready for this one in terms of, uh, applications now being first class citizens was, was what you said. And it's kind of interesting coming from an infrastructure point of view, where before it was, you know, what do I have and what can I build on it now, I really it's the infrastructure that responds back to the application. And even though you guys are both in the business of, of networking and infrastructure, it's still this recognition that apps first is the way to go, because that gives people the competitive advantage that it gives them the ability to react in the marketplace and to innovate and move faster. So, you know, it's, it's a really interesting twist to be able to support an application first, by having a software defined in a more programmable infrastructure stack. >>Yeah, no doubt. And, you know, I think that the whole push to cloud was really interesting in the early days, it was like, Hey, we're going to change our applications to be cloud first. You know? And then I think the terminology changed over time, um, to more cloud native. So when we, when we look at what cloud has done over the past five years with customers moving, you know, their, their assets into the cloud in the early days that we were all looking at it just >>Like another data center, but what it's really become is a place to host your applications. So when we talk about cloud migrations with our customers now, we're, we're no longer talking about, you know, the assets per se, we're talking about the applications and what, what did those applications look like? And even what defines an application right now, especially with the whole move to cloud native and microservices in the automation that helps make that all happen with infrastructure as code. You're now able to bundle the infrastructure with those applications together as a single unit. So when you define that application, as infrastructure, as code the application in the definition of what those software assets for the infrastructure are, all are wrapped together and you've got change control, version control, um, and it's all automated, you know, it's, it's a beautiful thing. And I think it's something that we've all kind of hoped would happen. >>You know, when I look back at the early definitions of software defined networking, I think everybody was trying to figure it out and they didn't really fully understand what that meant now that we can actually define what that network infrastructure could look like as it's, as it's wrapped around that application in a code template, maybe that's Terraform or Ansible, whatever that might be, whatever method or tool that you're using to, to bring it all together. It's, it's, you know, it's really interesting now, I think, I think we've gotten to the point where it's starting to make a lot more sense than, you know, those early days of SDN, uh we're out, you know, it was a, was it a controller or is it a new version of SNMP? You know, now it makes sense. It's actually something tangible. Right, >>Right. But still check, as you said, right. There's still a lot of API APIs and there's still a lot of component pieces to these applications that are all run off the network that all have to fit, uh, that had to fit together. You know, we cover PagerDuty summit and you know, their whole thing is trying to find out where the, where the problems are within the very few microseconds that you have before the customer abandons their shopping cart or whatever the particular application. So again, the network infrastructure and the program ability super important. But I wonder if you could speak to the automation because there's just too much stuff going on for individual people to keep track of, and they shouldn't be keeping track of it because they need to be focusing on the important stuff, not this increasing amount of bandwidth and traffic going through the network. >>Yeah, absolutely. Jeff said the bandwidth that's necessary in order to support everybody working from home to support this video conference. I mean, we, we used to do this sitting face to face. Now we're doing this over the internet. The amount of people necessary to, to be able to facilitate that type of traffic. If we're doing it the way we did 10 years ago, we would not >>Scale it's automation. That makes that possible. That allows us to look higher up the ability to do that automatic provisional provisioning. Now that we're in microservices now that everything is cloud native, we have the ability to, to better, to better adjust to and adapt to changes that happen with the infrastructure below hand. So if something goes wrong, we can very quickly spend something up to take that load off where traditionally it was open up a ticket. Let me get someone in there, let me fix it. Now it's instantaneously identify the solution, go to my playbook, figure out exactly what solution I need to deploy and put that out there. And the network engineering team, the infrastructure engineering team, they just simply need to get notified that this happened. And as long as there's traceability and a point that Brad made, as far as you being able to go through here doing the automation of the documentation side of it. >>I know when I was a network engineer, one of the last things we ever did was documentation. But now that we have the API is from the infrastructure. And then the ability to tie that into other systems like an IP address management or a change control, or a trouble ticketing system, that whole idea of I made an infrastructure change. And now I can automatically do that documentation update and record. I know who did it. I know when they did it and I know what they did, and I know what the test results were even five years ago, that was fantasy land. Now, today that's just the new normal, that's just how we all operate. >>Right. Right, right. So I want to get your take on the other trend, which is cloud multicloud, public cloud. You know, as, as I think you said Brad, when public cloud first came out, there was kind of this, this rush into, we're going to throw everything in there then for, for, for different reasons. People decided maybe that's not the best, the best solution, but really it's horses for courses. Right. And, and I think it was pretty interesting that, that you guys are all supporting the customers that are trying to figure out where they're going to put their workloads. And Oh, by the way, that might not be a static place, right. It might be moving around based on, you know, maybe I do my initial dev and, and, and Amazon. And then when I go into production, maybe I want to move it into my data center. >>And then maybe I'm having a big promotion or something I want to flex capability. So from, from your perspective and helping customers work through this, because still there's a lot of opinions about what is multicloud, what is hybrid cloud and, you know, it's horses for courses. How are you helping people navigate that? And what does having programmable infrastructure enable you to do for helping customers kind of sort through, you know, everybody talks about their journey. I think there's still kind of bumbling down, bumbling down paths, trying to find new things, what works, what doesn't work. And I think it's still really early days and trying to mesh all this stuff together. Yeah, >>Yeah. No doubt. It is still early days. And you know, I, I, I go back to it being application centric because, you know, being able to understand that application, when you move to the cloud, it may not look like, what did he still look like when you, when you move it over there, you may be breaking parts off of it. Some of them might be running on a platform as a service while other pieces of it are running as infrastructure as a service. >>And some of it might still be in your data center. Those applications are becoming much more complex than they used to be because we're breaking them apart into different services. Those services could live all over the place. So with automation, we really gain the power of being able to combine those things. As I mentioned earlier, those resources, wherever they are, can be defined in that infrastructure as code and automation. But you know, the side from provisioning, I think we focus a lot about provisioning. When we talk about automation, we also have these amazing capabilities on, on the side of operations too. Like we've got streaming telemetry in the ability to, to gain insights into what's going on in ways that we didn't have before, or at least in the, in, you know, in the early days of monitoring software, right. You knew exactly what that device was, where it was. >>It probably had a friendly name, like maybe it was, uh, something from the Hobbit right now. You've got things coming up and spinning and spinning up and spinning down, moving all over the place. And that thing you used to know what that was. Now, you have to quickly figure out where it went. So the observability factor is a huge thing that I think everybody should be paying attention to attention, to moving forward with regards to when you're moving things to the cloud or even to other data centers or, you know, in your premise, um, breaking that into microservices, you really need to understand what's going on in the, you know, programmability and API APIs and, you know, yang models are tied into streaming telemetry. Now there's just so many great things coming out of this, you know, and it's all like a data structure that, that people who are going down this path and the dev net path, they're learning these data structures and being able to rationalize and make sense of them. And once you understand that, then all of these things come together, whether it's cloud or a router or switch, um, Amazon, you know, it doesn't matter. You're, you're all speaking a common language, which is that data structure. >>That's great. Chuck, I want to shift gears a little bit, cause there was something that you said in another interview when I was getting ready for this one about, about Deb, not really opening up a whole different class of partners for Cisco, um, as, as really more of a software, a software lead versus kind of the traditional networking lead. I wonder if you can put a little more color on that. Um, because clearly as you said, partners are super important. It's your primary go to market and, and Presidios, I'm sure the best partner that you have in the whole world that's and you know, you said there's some, there's some non traditional people that would not ever be a Cisco partner that suddenly you guys are playing with because of really software lead. >>Yeah. Jeff that's exactly right. So as we've been talking to folks with dev nets and whether it'd be at one of the Cisco live events in the dev net zone or at the prior dev net create events, we'll have, we'll have people come up to us who Cisco today views us as a customer because they're not in our partner ecosystem. They want to be able to deliver these capabilities to our customers, but they have no interest in being in the resell market. This what we're doing with the dev that specialization gives us the ability to bring those partners into the ecosystem, share them with our extremely large dev net community so they can get access to those, to those potential customers. But also it allows us to do partner to partner type of integration. So Brad and Presidio, they built a fantastic networking. They always have the fantastic networking business, but they built this fantastic automation business that's there, but they may come into, into a scenario where it's working with their vertical and working with the technology piece, that they may not have an automation practice for. >>We can leverage some of these software specific partners to come in there and do a joint, go to markets where, so they can go where that traditional channel partner can leverage their deep Cisco knowledge in those customer relationships that they have and bring in that software partner almost as a subcontractor to help them deliver that additional business value on top of that traditional stack, that brings us to this business outcomes. If the customers are looking for and a much faster fashion and a much more collaborative fashion, that's terrific. Well, again, it's a, it's, it's unfortunate that we can't be in person. I mean, the, the Cisco dev net shows, you know, they're still small, they're still intimate. There's still a lot of, uh, information sharing and, you know, great to see you. And like I said, we've been at the computer museum, I think the last couple of years and in, in San Francisco. So I look forward to a time that we can actually be together, uh, maybe, maybe for next year's event, but, uh, thank you very much for stopping by and sharing the information. Really appreciate it. It happens happy to be here >>From around the globe. It's the cube presenting, accelerating automation with dev net brought to you by Cisco. What I'm Sean for the cube, your host for accelerating automation with dev net with Cisco. And we're here to close out the virtual event with Mindy Whaley, senior director, Mandy, take it away. >>Thank you, John. It's been great to be here at this virtual event, hearing all these different automation stories from our different technology groups, from customers and partners. And what I'd like to take a minute now is to let people know how they can continue this experience at dev net create, which is our free virtual event happening globally. On October 13th, there's going to be some really fun stuff. We're going to have our annual demo jam, which is kind of like an open for demos where the community gets to show what they've been building. We're also going to be, um, giving out and recognizing our dev net creator award winners for this year, which is a really great time where we recognize our community contributors who have been giving back to the community throughout the year. And then we find really interesting channels. We have our creators channels, which is full of technical talks, lightening talks. >>This is where our community, external Cisco people come in share what they've been working on, what they've been working learning during the year. We also have a channel called API action, which is where you can go deep into IOT or collaboration or data center automation and get demos talks from engineers on how to do certain use cases. And also a new segment called straight from engineering, where you get to hear from the engineers, building those products as well. And we have a start now for those people just getting started, who may need to dive into some basics around coding, API APIs and get that's a whole channel dedicated to getting them started so that they can start to participate in some of the fun challenges that we're going to have during the event. And we're going to have a few fun things. Like we have some definite, um, advocate team members who are awesome, musically talented. They're going to share some performances with us. So, um, we encourage everyone to join us there. Pick your favorite channel, uh, join us in whichever time zone you live in. Cause we'll be in three different time zones. And, um, we would love for you to be there and to hear from you during the event. >>That's awesome. Very innovative, multiple time zones, accelerating automation with dev net. Thank you so much for watching and we'll see you at dev net create thanks for watching.
SUMMARY :
the way we work and the kinds of work that we do, the cube has pulled They're going to help us understand how to apply automation to your into the theme, accelerating automation with dev net, because you said to me, to get there, what you need to do is automate everything. you know, not to get in the weeds, but you know, switches and hubs and wireless. kind of, you know, just, you know, uh, blocked off rooms to really be secure And they had to, because you couldn't just go into a server room and tweak your servers, So those things, again, all dev ops and you know, you guys got some acquisitions youth about thousand And, um, you know, going back to Todd Nightingale, right. So all of a sudden CEOs were actually, you know, calling on the heads of it and the CIO and saying, It's also about people rising to the level of, you know, I know you got to go, but stay with us. Thank you so much. And one of the things that's close to your heart starting to look at, you know, things like DevSecOps engineer, network, And then how do people build the skills to be Eric, I want to go to you for a quick second on this, um, um, piece of getting the certifications. So, you know, as opposed to in person where you know, helping you answer questions, helping provide content. I got to ask you on the trends around automation, what skills all of the different parameters that it departments might care about, about their firewalls, things that you do normally out, okay, now I can take that and I can adapt it to what I need to see for my observability. it's going to be a focus and people are at home and you guys had a lot of content online for you recorded every who want to be able to, you know, dive into a topic, do a hands on lab, you know, read the instructions, read the manual, do the deeper learning. you know, end to end programmability and with everything as a service that you guys are doing everything with API with you at every definite event over the past years, you know, that's bringing APIs across our action going on in cloud native right now, your thoughts? So, whereas it used to be, you know, confined by the walls that we were within for the event. So I'm really excited to bring that whole mix together, as well as getting some of our business units together it is it it's happening in three regions and um, you know, we're so excited to see the people So thank you so much for taking the time to come on the cube and talk about Thank you so much for watching and we'll see you at dev net create thanks for watching Jeffrey Hey, good to see you too. you know, especially like back in March and April with this light moment, which was, customers when suddenly, you know, March 16th hit and everybody had to go home? And you know, it was 2000, he still West, You know, it's, it's amazing to think, you know, had this happened, you know, five years ago, but as I said, resiliency just became so much more important than, you know, you know, kind of how the market is changing, how you guys are reacting and really putting the things in place to you know, most people call hybrid cloud or multi-cloud, uh, in, in the end, what it is, And so really what you want to put in place is what we call like the cloud on ramp, on the things that they should be focusing and not stuff that, that hopefully you can, you know, And it said the tech line, I have, you know, sometimes when my mind is really going from a Some just, you know, I use these API APIs and use normal And it's funny, we, we recently covered, you know, PagerDuty and, and they highlight what And what traditional process you have a request network, operation teams executes the request opportunity that the dev ops or the application team actually says, Hey, I got to write a whole infrastructure You know, cause the, you know, the DevOps culture has taken over a lot, none of this is really actually, you know, a little bit of credit, maybe some of us where we have a vision, Uh, and so that is the emotion we're in for all the, you know, And I wonder if, you know, when you look at what's happened with public cloud and Uh, and that just drives then what tools do you want to have available to actually Then they have the ability to react to, uh, to some of these requirements. And that's really in the enticing. They just want to, you know, deliver business benefit to their customers and respond to, uh, network provides something and you use to, uh, this is what I want to do. They have all the capabilities there. Is it the CEO, the CMO or COVID, and we all know the answer to the question. you know, the best reasons you can have. Lots of information is kind of, it's still kind of that early vibe, you know, where everyone is still really enthusiastic with automation and programmability I mean, we were, you know, we, we, it was in the back of our minds in January, you know, um, remote work, remote education, you know, that 16%, you know, going forward indefinitely. Yeah, I just think, uh, from a mindset standpoint, you know, what was optional, And essentially the way you describe it, as you know, your job as a security practitioner And so the question is, you know, how, how do we up our game there so that we I want to ask you about automation generally, and then specifically how it applies to security. Um, you know, just because you can automate something doesn't mean you should, the bad guys, the adversaries are essentially, you know, weaponizing using your you know, having the automation to contain them, to eradicate them, uh, GDP, but guys, I wonder if you could bring up the chart because when you talk to CSOs and you ask And so you can see on the horizontal axis, you've got a big presence in the data set. Um, that's the frustration customers have, you know, cloud I'm safe, but you know, of course we know it's a shared responsibility model. I think cloud, um, when you look at the services that are delivered via the cloud, but, you know, I wonder if you could, you could talk a little bit about that trend and where you see it going. for, um, you know, doing all the machine scale stuff. It's good from the standpoint of awareness, you know, you may or may not care if you're a social media user. for one community might be, you know, not the same for the other. you know, society has to really, really take this on as your premise. front of the room and said, you know, all you techies, you judge efficiency by how long it takes. so to that point, but, um, so what, what else are you working on these days that, uh, again, you know, all of these security tools, no matter how fancy it is, You know, the, you know, And it's so familiar to me because, you know, um, I, of, you know, of silo busters, isn't it? So I really appreciate the time you spend on the cube. You have the keys to the kingdom, you know, their, their walls outside of the Cisco network operators, network engineers. And I think, you know, that change alone really kind of amplified. you got a ton of modern apps running along for these networks. And then those applications themselves are becoming now, as you mentioned, distributed largely based upon to be able to see, to gain that visibility, that experience, you know, to measure it and understand, It's funny, you know, I was getting to some of these high scale environments, a lot of these concepts are converging. But what we talk about right aside, you know, data alone, doesn't solve that problem. to process that data very quickly, allow you to be able to see the unseen, And you take it to a whole nother level. you to be able to gain that visibility down to that last mile of connectivity. to see, unless you have the ability to see comprehensively from the user but you got the cloud. And where do you need to focus your attention? They're having to work collaboratively with the different ISP that they're appearing with with their It's got to ask you the question. And so by leveraging thousand eyes on a continuous basis, it gives you the ability to see And then furthermore, you can be begin to use that as you mentioned, in terms of your vitamin type of an analogy, You got handle the baseline as you pointed out, and the upside music experience connectivity, And automation plays a key role of allowing you to be able to then put that through your workflow. And you know, you know, you guys got that. And I think what I would say is, you know, is going to be, you know, viable and capable. I appreciate it. Now, part of Cisco, John, for your host of the cube cube Even prior to the pandemic, there was a mandate to automate the You really have to automate your human labor. He's the director of systems engineering for Cisco. I saw an old presentation that you were giving from 2006 And the only time you hear about them is when a flag gets thrown. Um, and how, you know, the role of it has changed as a company is completely shifting gears over to the S you know, really software defined side. And that is just, you know, quite, quite significant in, a book, a big book and, you know, throw some protocols in and probably block a bunch of ports to We're seeing a massive explosion of devices by the I, you know, it's estimated by the end security is, as you said, not about perimeters. going to be untenable, undercurrent, you know, just current security practices. And I think it's interesting what you talked about, uh, Is IOT and five G. And I think, you know, you talk about 3.7 million devices And then you look at the role of programmability within that. And I just thought it was really cute the way that you clearly got people motivated, And that you think about, and you hit on this when we were, of that mission, continuing to enable the world to communicate, continuing, and I am going to go out and I'm going to achieve the certification myself, because I want to continue to If it's important, then why, you know, you should do it too. it's the acute crisis is over, you know, this is going to drive a real change you know, leverage, uh, you know, things like WebEx for virtual meetings and virtual connectivity, And that, again, the network that's been built over the course of the last few decades has been And again, they're going to save money. you know, in many cases we'll shift to the other where I'm generally going to work from home, unless, you know, And I think, you know, people need to focus more on that And then you talked about those face to face moments. And, you know, the timing is terrific to get into this more software defined world, About the art of the possible it's what you can dream up and then go code. That the art of the possible, which is a lot harder to execute in a, in hardware than software And back then, you know, it was, you know, 2001, 2002, And I think we want to be aligned with where we're going you know, some historical reference, uh, and it's also nice to be living in a new age where you can, you know, using brain power. Chuck is the business development architect for Cisco DevNet Talk about, you know, the programs that you guys are putting together and how important it is to have partners to kind and the skills necessary to help me go down this automation journey I'm trying to do, And we all know what the answer is, whatever you can share some information as to what happened then, and in the whole, you know, digital transformation got really put on hold for You know, now they're asking, you know, how can I take advantage of the technology to, And so I wonder if, you know, kind of from your perspective as, as suddenly, So the last 13 years, this is, you know, the, the change to the normalcy is I And even though you guys are both in the business of, of networking and infrastructure, it's still this recognition And, you know, I think that the whole push to cloud was really interesting we're, we're no longer talking about, you know, the assets per se, we're talking about the applications starting to make a lot more sense than, you know, those early days of SDN, You know, we cover PagerDuty summit and you know, their whole thing is trying to find out Jeff said the bandwidth that's necessary in order to support everybody working And as long as there's traceability and a point that Brad made, as far as you being able to go through here doing the automation And then the ability to tie that into other systems And, and I think it was pretty interesting that, that you guys are all supporting the customers And what does having programmable infrastructure enable you to do I go back to it being application centric because, you know, But you know, the side from provisioning, I think we focus a lot about provisioning. things to the cloud or even to other data centers or, you know, in your premise, and Presidios, I'm sure the best partner that you have in the whole world that's and you one of the Cisco live events in the dev net zone or at the prior dev net create events, There's still a lot of, uh, information sharing and, you know, great to see you. accelerating automation with dev net brought to you by Cisco. And then we find really interesting channels. And also a new segment called straight from engineering, where you get to hear from the engineers, Thank you so much for watching and we'll see you at dev net create thanks
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Koen Jacobs and Eric Knipp V1
>>Around the globe. It's the presenting accelerating automation brought to you by Cisco. >>Hey, welcome back everybody. Jeff Frick here with the cube coming to you from our Palo Alto studios with ongoing coverage of Cisco dev net create, we've been going to dev net create, I think since the very beginning this year, of course, like everything else is virtual. So we're excited to cover it virtually and digitally. Like we have a lot of other shows here in 2020, and we're excited to have our next guest. We've got a Coon Jacobs. He's the director of systems engineering for Cisco. Good to see Kuhn. >>Thank you for having me >>And joining him as Eric nappy is the VP of system systems engineering for Cisco. Good to see Eric. Good to be here. Thank you. Pleasure. So before we jump into kind of what's going on now in this new great world of programmability and in control, I want to kind of go back to the future for a minute because when I was doing some research for this interview, it was Coon. I saw an old presentation that you were giving from 2006 about the changing evolution of the, uh, the changing evolution of networking and moving from. I think that theme was a human centered, a human centered network. And you were just starting to touch a little bit on video and online video. Oh my goodness, how far we have come, but, but I would love to get kind of a historical perspective because we've been talking a lot in, I know Eric son plays football about the football analogy of the network is kind of like an offensive lineman where if they're doing a good job, you don't hear much about them, but they're really important to everything. >>And the only time you hear about them is when a flag gets thrown. So if you look back with the historical perspective, the load and the numbers and the evolution of the network, as we've moved to this modern time and, you know, thank goodness cause of COVID hit five years ago, 10 years ago, 15 years ago, you know, all of us in the information space would not have been able to make this transition. So I just, I just love to get some historical perspective cause you've been kind of charting this and mapping this for a very long time. >>Yeah, we absolutely have. I think, you know, what you're referring to was back in the day, the human network campaign, and to your point, the load, the number of hosts that traffic that just overall the intelligence of the network has just evolved tremendously over these last decade and a half, uh, 15 years or so. And you look at where we are now in terms of the programmable nature of the network and what that enables in terms of new degrees of relevance that we can create for the customers. Um, and how, you know, the role of it has changed entirely again, especially during this pandemic. You know, the fact that it's now as a service and elastic, uh, is, is absolutely fundamental to being able to ensure, uh, on an ongoing basis, a great customer experience. And so, uh, it's been, it's been, uh, a very interesting ride. >>And then, and then just to close the loop, that one of your more later interviews talking to Sylvia, your question is, are you a developer or an engineer? So it was, and, and your whole advice to all these network engineers is just, just don't jump in and start doing some coding and learning. So, you know, the focus and really the emphasis and where the opportunity to differentiate this is a company is completely shifting gears over to the, you know, really software defined side. >>Oh, absolutely. So I mean, you look at how the software world and the network has come together and how we're applying now, you know, basically the same construct of CIC D pipeline to network, uh, infrastructure, look at network really as code and get all of the benefits from that. And the familiarity of it, the way that our engineers have had to evolve. And that is just, you know, quite, quite significant in, in, in like the skill set. And the best thing is jump in, right. You know, dip your toe in the water, but continue to evolve that skill set. And, you know, don't, don't be shy. It's, it's a leap of faith for some of us who've been in the industry a bit longer. Uh, you know, we like to look at ourselves as the craftsman of the network, but now it's definitely a software centricity and programmability, right? >>So Eric, you've got some digital exhaust out there too, that I was able to dig up going back to 2002 752 page book and the very back corner of a dark dirty dusty Amazon warehouse is managing Cisco network security, 752 pages. Wow. How has security changed from a time where before I could just read a book, a big book, you know, throw some protocols in and probably block a bunch of ports to the world that we live in today, where everything is connected. Everything is API driven, everything is software defined. You've got pieces of workload spread out all over the place and Oh, by the way, you need to bake security in at every single level of the application stack. >>Yeah, no I'm so wow. Cocoon is that you, you found that book on the I'm really impressed. There was a thank you a little street, correct. So I want to hit on something that you, you talked about. Cause I think it's very important to, to this overall conversation. If we think about the scale of the network and Coon hit on it briefly, you talked about as well, we're seeing a massive explosion of devices by the I, you know, it's estimated by the end of this year, there's going to be about 27 billion devices on the global internet. That's about 3.7 devices for every man woman and child life. And if we extrapolate that out over the course of the next decade on the growth trajectory we're on. And if you look at some of the published research on this, it's estimated there could be upwards of 500 billion devices accessing the global internet on a, on a daily basis in primarily that, that, that is a IOT devices, that's digitally connected devices. >>Anything that can be connected will be connected, but then introduces a really interesting security challenge because every one of those devices that is accessing the global internet is within a company's infrastructure or accessing pieces of corporate data is a potential factor. So we need to, and I think the right expression for this is we need to reimagine security because security is, as you said, not about parameters. You know, I wrote that book back in 2002, I was talking about firewalls and, and a cutting edge technology was intrusion prevention and intrusion detection. Now we need to look at security really in the, in the guise of, or under the, under the, under the realm of really two aspects, the identity who is accessing the data in the context, what data is being accessed. And that is going to require a level of intelligence, a level of automation and the technologies like machine learning and automated intelligence are going to be our artificial intelligence rather are going to be table stakes because the sheer scale of what we're trying to secure is going to be untenable under current, you know, just current security practices. I mean, the network is going to have to be incredibly intelligent and leverage again, a lot of that, uh, that AI type of data to match patterns of potential attacks and ideally shut them down before they ever cause any type of damage. >>Yeah, it's really interesting. I mean, one thing that COVID has done a bunk many things is kind of retaught us all about the power of exponential curves and how extremely large those things are and how fast they grow. We had Dave runs it on a Google cloud a couple of years ago. And I remember him talking about early days of Google when they were starting to map out kind of, as you described kind of map out their growth curves, and they just figured out they could not hire if they hired everybody, they couldn't hire enough people to deal with it. Right. So really kind of rethinking automation and rethinking about the way that you manage these things and the level, right. The old, is it a pet or is it, or is it, um, uh, part of a herd? And I think it's interesting what you talked about, uh, can really the human powered internet and being driven by a lot of this video, but to what you just said, Eric, the next big wave, right. >>Is IOT and five G. And I think, you know, you talked about 3.7 of, uh, devices per person. That's nothing compared to right. All these sensors and all these devices and all these factories, because five G is really targeted to machine the machines, which there's a lot of them and they trade a lot of information really, really quickly. So, you know, I want to go back to you Kuhn thinking about this next great wave in a five G IOT kind of driven world where it's kind of like when voice kind of fell off compared to IP traffic on the network. I think you're going to see the same thing, kind of human generated data relative to machine generated data is also going to fall off dramatically as a machine generated data, just skyrocket through the roof. >>Yeah, no, absolutely. And I think too, also what Eric touched on the visibility on that, and they've been able to process that data at the edge. That's going to catalyze cloud adoption even further, and it's going to, you know, make the role of the network, the connectivity of it all and the security within that crucially important. And then you look at the role of programmability within that. We're seeing the evolution going so fast. You look at the element of the software defined network in an IOT speed space. We see that we have hosts there that are not necessarily, um, you know, behaving like other hosts would, uh, on a network, for example, manufacturing floor production robot, or a security camera. And what we're seeing is we're seeing, you know, partners and customers employing programmability to make sure that we overcome some of the shortcomings, uh, in terms of where the network is at, but then how do you customize it in terms of the relevance that it can provide, uh, bringing on board, uh, those, uh, those hosts in a very transparent way, and then, you know, keep, keep the agility of it and keep the, the speed of innovation going, >>Right. So Eric, I want to come back to you and shift gears kind of back to the people will leave the IOT and the machines along, along for a minute, but I'm curious about what does beat the boss. I mean, I go to your LinkedIn profile and it's just filled with congratulatory statements, but everyone's talking about beating the boss. You know, it's, it's a really, you know, kind of interesting and different way to, to motivate people, to build this new skillset in terms of getting software certifications, uh, within the Cisco world. And I just thought it was really cute the way that you clearly got people motivated, cause there's posts all over the place and they've all got their, their nice big badge of their certification. But, you know, at a higher level, it is a different motivation to be a developer versus an engineer and a technician. And it's kind of a different point of view. And I just wonder if you could share, you know, some of the ways that you're, you're kind of encouraging, you know, kind of this transformation within your own workforce, as well as the partners, et cetera, and really adopting kind of almost a software first and this program kind of point of view versus, you know, I'm just wiring stuff up. >>Apparently a lot of people like to beat me and of itself was a, was a, it was a great success, but you know, if we think we take a step back, you know, what is Cisco about as an organization? Uh, I mean, obviously if you look back to the very early days of our vision, right, it was, it was to change the way the world worked, played, live and learn. And that you think about, and you hit on this when we were, you know, you were discussion with co with Kuhn in the early days of COVID. We really saw that play out as so much shifted from, you know, in-person type of interactions to virtual interactions in the network that, uh, that our, our customers, our partners, our employees built over the course of the last several years, the last three decades really helped the world continue to, um, to, to do business for students to continue to go to a school or clinicians to connect with patients. >>If I think about that mission to me, programmability is just the next iteration of that mission, continuing to enable the world to communicate, continuing, to enable customers, employees, uh, partners, uh, to essentially leverage the network for more than just now to leverage it for critical insight. Again, if we look at some of the, uh, some of the use cases that we're seeing for social distancing and contact tracing, the network has a really important place to play there because we can pull insight from it, but it isn't necessarily an out of the box type of integration. So I look at programmability and in what we're doing with, with dev net to give relevance to the network for those types of really critical conversations that every organization is having right now, it's a way to extrapolate. It's a way to pull critical data so that I can make a decision. >>And if that decision is automated, or if that decision requires some type of a manual intervention, regardless, we're still about connecting. And in this case, we're connecting insight with the people who need it most, right. The debit challenge we ran is really in respect for how critical this new skill set is going to be. It's not enough. Like I said, just to connect the world anymore. We need to leverage that network, the network for that critical insight. And when we drove, we were, we created the beat, the boss challenge. It was really simple. Hey guys, I think this is important and I am going to go out and I'm going to achieve the certification myself, because I want to continue to be very relevant. I want to continue to be able to provide that insight for my customers and partners. So therefore I'm going for it. Anybody can get there before me, maybe there's a little incentive tied to it and the incentive, although it's funny, we interviewed a lot of, a lot of our team who, uh, who achieved it when incentive was secondary, they just wanted to have the bragging rights, like, yeah, I beat Eric, >>You know, putting your money where your mouth is, right. If it's important, then why you should do it too. And, and you know, the whole, you're not asking people to do what you wouldn't do yourself. So I think there's a lot of good leadership, uh, leadership lessons there as well, but I want to extend kind of the conversation on the covert impact, right? Cause I'm sure you've seen all the social media means, you know, who's driving your digital transformation, the CEO, the CMO or COVID. And we all know the answer to the question, but you know, you guys have already been dealing with kind of an increased complexity around enterprise infrastructure world in terms of cloud and public cloud and hybrid cloud and multi cloud. And people are trying to move stuff all, all the way around now suddenly had this COVID moment right in, in March, which is really a light switch moment. >>People didn't have time to plan or prepare for suddenly everybody working from home. And it's not only you, but your spouse and your kids and everybody else. So, but now we're six months plus into this thing. And I would just love to get your perspective and kind of the change from, Oh my goodness, we have to react to the light switch moment. What did we do to make sure people can, can get, get what they need when they need it from where they are. Uh, but, but then really moving from this is a, an emergency situation, a stop gap situation to, Hmm, this is going to extend for some period of time. And even when it's the acute crisis is over, you know, this is going to drive a real change in the way that people communicate in the way that people, where they sit and do their jobs and kind of how customers are responding accordingly as the, you know, kind of the narrative has changed from an emergency stop gap to this is the new normal that we really need to plan for. >>So, uh, I think, I think you said it very well. I think anything that could be digitized, any, any interaction that could be driven virtually was, and what's interesting is we, as you said, we went from that light switch moment where I believe the stat is this, and I'll probably get the number wrong, but like in the United States here at the beginning, at the end of February, about 2% of the knowledge worker population was virtual, you know, working from home or in a, in a remote work environment. And over the course of about 11 days, that number went from 2% to 70%. Wow. Interesting that it worked, you know, there was a lot of hiccups along the way, and there was a lot of organizations making really quick decisions on how do I enable VPN scale at mass? How do I leverage, uh, you know, things like WebEx for virtual meetings and virtual connectivity, uh, much faster now that as you said, that we kinda gotten out of the fog of, of, of, of war or for our fog of battle organizations are looking at what they accomplished. >>And it was nothing short of Herculean and looking at this now from a transition to, Oh my gosh, we need to change too. We have an opportunity to change. And we're looking, we see a lot of organizations specifically around, uh, financial services, healthcare, uh, the, uh, the K through 20, uh, educational environment, all looking at how can they do more virtually for a couple of reasons. Obviously there is a significant safety factor. And again, we're still in that we're still on the height of this pandemic. They want to make sure their employees, their customers, students, patients remain safe. But second, um, we've found in, in discussions with a lot of senior it executives that our customers, that people are happier working from home, people are more productive working from home. And that, again, the network that's been built over the course of the last few decades has been resilient enough to allow that to happen. >>And then third, there is a potential cost savings here outside of people. The next most expensive resource that organizations are paying for is real estate. If they can shrink that real estate footprint while providing a better user experience at the locations that they're maintaining, again, leveraging things like location services, leveraging things like a unified collaboration. That's very personalized to the end user's experience. They're going to do that. And again, they're going to save money. They're going to have happier employees and ultimately they're going to make their, uh, their employees and their customers a lot safer. So we see, we believe that there is in some parts of the economy, a shift that is going to be more permanent and some estimates put it as high as 15 of the current workforce is going to stay in there in a virtual or a semi virtual working environment for the foreseeable future. >>And I, and I, and I would say, I'd say 15% is low, especially if you, if you qualify it with, you know, part-time right. I, there was a great interview we were doing and know talking about working from home. We used to work from home as the exception, right? Cause the cable person was coming, are you getting a new washing machine or something? We're now that's probably getting, you know, in many cases we'll shift to the other where I'm generally going to work from home, unless, you know, somebody is in town or having an important meeting or there's some special collaboration, uh, that drives me to be in. But you know, I want to go back to Yukon and, and really doubled down on, you know, I think most people spent too much time focusing, especially at, we'll just say within the virtual event space where we play on the things you can't do virtually, we can't meet in the hall. >>We can't grab a quick coffee and a drink instead of focusing on the positive things like we're accomplishing right here. You're in Belgium, right. Eric is in Ohio, we're in California. Um, and you know, we didn't take three days to travel and, and check into a hotel and all that stuff to get together, uh, for this period of time. So there's a lot of stuff that digital enables. And I think, you know, people need to focus more on that versus continuing to focus on the two or three things that it doesn't replace and it doesn't replace those. So let's just get that off the table and move on with our lives. Cause those aren't coming back anytime soon. >>No, totally. I think it's the balance of those things. It's guarding the fact that you're not necessarily working for home. I think the trick there is you could be sleeping at the office, but I think the positives are way, way more outspoken. Um, I, you know, I look at myself, I got much more exercise time in these last couple of months than I usually do because you don't travel. You don't have the jet lag and the connection. And then you talked about those face to face moments. I think a lot of people are in a way, um, wanting to go back to the office part-time as, as Eric also explain, but a lot of it you can do virtually we have virtual coffees with team or, you know, even here in Belgium, our, our local general manager has a virtual aperitif every Friday, obviously skip the one this week. But, uh, you know, there's, there's ways to be very creative with the technology and the quality of the technology that the network enables, um, you know, to, to get the best of both worlds. >>Right? So I just, we're going to wrap the segment. I want to give you guys both the last word you both been at Cisco for a while and, you know, Susie, we, and the team on dev net has really grown this thing. I think we were there at the very beginning couple of four or five, six years ago. I can't keep track of time anymore, but you know, it's really, really grown and, you know, the timing is terrific to get into this more software defined world, which is where we are. I wonder if you could just kind of share a couple of thoughts as you know, with a little bit of perspective and you know, what you're excited about today and kind of what you see coming down the road since you guys have been there for a while you've been in this space, uh, let's start with you Yukon. >>Okay. I think the possibility creates, I think really programmability software defined is really about the art of the possible it's what you can dream up and then go code. Um, Eric talked about the relevance of it and how it maximizes the relevance on a customer basis. Um, you know, and then it is the evolution of the teams in terms of the creativity that they can bring to us. We've seen really people dive into that and customers, um, co-creating with us. And I think that's where we're going in terms of the evolution of the value proposition there in terms of what technology can provide, but also how it impacts people. Has it been discussed and, and redefines process. I love that >>The art of the possible, which is a lot harder to execute in a, in hardware than software certainly takes a lot longer. I'd love to get your, uh, your thoughts. >>Absolutely. So I started my career at Cisco, uh, turning, uh, putting IP phones onto the network. And back then, you know, it was, you know, 2001, 2002, when, uh, the idea of putting telephones onto the network was such a, um, just such an objectionable idea. And so many purists were telling us all the reasons it wouldn't work. Now, if we go forward again, 19 years, the idea of not having them plugging into the network is a ridiculous idea. So we have a, we're looking at an inflection point in this industry, and it's really, it's not about programming. It's not necessarily about programming. It's about doing it smarter. It's about being more efficient. It's about driving automation, but again, it's, it's about unlocking the value of what the network is. We've moved so far past. What can, you know, just connectivity, the network touches everything and there's more workload moves to the cloud is more workload moves to things like containers. >>Um, the network is the really, the only common element that ties all of these things together. The network needs to take his rightful place. Now in the end, the it lexicon as being that critical or that critical insight provider, um, for, for how users are interacting with the network, how users are interacting with applications, how applications are interacting with one, another program ability is a way to do that more efficiently, uh, with greater, a greater degree of certainty with much greater relevance into the overall delivery of it services and digitization. So to me, I think we're going to look back 20 years from now, probably even 10 and say, man, we used to configure things manually. What was that like? And I think, I think really this is, this is the future. And I think we want to be aligned with where we're going versus where we've been. >>Right. Well, Coon, Eric, thank you for, for sharing your perspective. You know, it's, it's really nice to have, you know, some historical reference, uh, and it's also nice to be living in a new age where you can, you can, you know, stay at the same company and still refresh, you know, new challenges, new opportunities and grow this thing. Cause as you said, I remember those IP, the first IP phone days. And I thought, well, my bell must be happy because the old mother's day problem is finally solved. And when we don't have to have a dedicated connection between every mother and every child in the middle of may. So good news. So thank you very much for sharing your, uh, your insights and really, really enjoyed the conversation. >>Yeah. >>Right. He's cool. He was Eric I'm Jeff. You're watching the cube for continuing coverage of Cisco dev net connect. Thanks for watching. We'll see you next time.
SUMMARY :
brought to you by Cisco. Jeff Frick here with the cube coming to you from our Palo Alto studios with ongoing coverage I saw an old presentation that you were giving from 2006 And the only time you hear about them is when a flag gets thrown. I think, you know, what you're referring to was back in the day, the human network campaign, this is a company is completely shifting gears over to the, you know, really software defined side. And that is just, you know, quite, quite significant in, the place and Oh, by the way, you need to bake security in at every single level of about the scale of the network and Coon hit on it briefly, you talked about as well, to be untenable under current, you know, just current security practices. And I think it's interesting what you talked about, Is IOT and five G. And I think, you know, you talked about 3.7 of, And what we're seeing is we're seeing, you know, partners and customers employing programmability And I just thought it was really cute the way that you clearly got people motivated, And that you think about, and you hit on this when we were, of that mission, continuing to enable the world to communicate, continuing, And in this case, we're connecting insight with the people And, and you know, it's the acute crisis is over, you know, this is going to drive a real change uh, you know, things like WebEx for virtual meetings and virtual connectivity, uh, And that, again, the network that's been built over the course of the last few decades has been And again, they're going to save money. the other where I'm generally going to work from home, unless, you know, somebody is in town or having an important meeting or there's some special And I think, you know, people need to focus more on that But, uh, you know, there's, I can't keep track of time anymore, but you know, really about the art of the possible it's what you can dream up and then go code. The art of the possible, which is a lot harder to execute in a, in hardware than software And back then, you know, it was, you know, 2001, 2002, And I think we want to be aligned with where we're going versus it's really nice to have, you know, some historical reference, uh, and it's also nice to be living We'll see you next time.
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Erik Klein, FrieslandCampina | CUBEConversation, July 2019
(funky music) >> From our studios in the heart of Silicon Valley, Palo Alto, California. This is a CUBE conversation. >> Welcome back everybody, Jeff Frick here with the CUBE. We're in our Palo Alto studios havin' a CUBE conversation, but for a little bit of something different. Instead of having our guest here locally in Palo Alto we've got him all the way across the country, across the pond, all the way over to Holland, and he's in Utrecht, and we're happy to welcome Erik Klein. He is the infrastructure architect for FrieslandCampina. Erik thanks for joining us today. >> Thank you for having me. >> Absolutely, so before we get started, a little background on FrieslandCampina for people that aren't familiar with the company. >> FrieslandCampina is a co-operative company owned by farmers, predominantly in the Netherlands, Belgium and Germany. It's a international company. We have about 34 countries with, we have, at our sales offices, our plans in there, we are one of the biggest dairy companies in the world, and love to be there. It's a very good company to work for. >> It's amazing, I was doing a little research, I mean the scale is amazing. You guys, you operate in 100 countries, exporting. You've got offices in 34 countries. I think it said of 23,000 plus employees. It's quite a big operation. >> Yup. >> So, >> A big operation doing about 10 billion liters, or kilograms, of milk a year. >> Great, so, it's a dairy, we're here talking about digital transformation; it's always fascinating to me, kind of, the reach of digital transformation in everybody's company. Everyone says everyone's really a software company, you know, kind of built around a different product or service. So what were some of the challenges that you were looking towards in 2018-2019 in terms of digital transformation in this mature industry of dairy? >> The challenges that we're having is that you have to make sure that everything is safe. The products are safe, but also the data is safe. But also that we have a lot of things move through the Cloud, and also that the performance of those applications moves through the Cloud, is to the end user's satisfaction as well. So you're not looking only at transferring data safely from the Cloud into our offices, into our production environment, also protecting our production environments from everything that's going bad on the Internet, but also having to make sure that the applications are performing to the liking of the end user, so to speak, to our customer and our consumers. >> And was the objective to build new applications in the Cloud, or was it more kind of lift-and-shift some of your older applications in the Cloud? Because those are two very different challenges. >> Yeah, it's a lift-and-shift of our older applications. For example we're now in the middle of moving our SAP environment to the Cloud, at least the development test and user environments are moved to the Cloud. The other ones remain still within a traditional data center environment, and we have moved all of our Office 365, so that's Skype for Business, SharePoint, but all the other applications to the Cloud as well. >> Ha ha. >> And there we have all this additional transformation, the challenges that really comes back to the end user. >> Those are huge applications; SAP and Office 365. Those are not insignificant >> Yup. >> applications at all. So what were some of the challenges, I'm sure we have a lot of your peers watching this. What is some of the tips and tricks that you can share with them? Big challenges that you had to overcome? Things you thought about, maybe some things that you didn't think about in that transformation? >> If you look at the SAP landscape, it's the sheer amount of interfaces between the different components of SAP. That's was something that made us decide not to move SAP to the Cloud, not the production environment and the systems Environment. That was too big of an impact. That would take too long to do and we don't have that time. If you look at Office 365, the fact that Microsoft is very averse in having anything in the middle, that brought us some real challenges. And and we did that already in 2014-2015 and we had our fair share of all fun and games. >> Ha ha ha, so what was different about it then than today? I mean obviously the Cloud has moved quite a bit. I don't know if you can mention which Cloud you put it in? >>Yeah correct, the fact that Zscaler now, does the updating, and all the changes within the Microsoft environment. So you don't have to do it yourself. You don't have to constantly monitor the ARS feeds from Microsoft, do all the changes yourself. Now it's all done by Zscaler, all the SSL bypass, the authentication bypass has been set correctly. So when that came on board that made our life a lot easier. >> Wow. >> The first part of the migration that we did in in Europe, especially in the bigger locations like Amersfoort, which has our headquarters, we really had our challenges to keep the end user satisfied. >> So just, again, kind of the scale of the end users. You mentioned that a couple of times. Is this in support of all the 23,000 people that are employed at FrieslandCampina? Is it a subset, or is it remote workers? How are you, kind of, allocating this effort? >> It is indeed all users, except for the factory workers. We don't allow people that work in production direct access to the internet. So those people are not as much excluded, but they have special PCs where they work on. So you're looking currently at about 15,000 people that are working with Office 365 directly on a day-to-day basis within FrieslandCampina. >> Wow, so the other thing you've talked about repeatedly is not only satisfaction with the users who are interfacing with the systems, but security. So what were some of the >> Yup. >> security considerations that you considered? How did you, kind of, bake security into your process? And, as we hear all the time as we go to different shows, including security shows, you know, it's not a bolt-on anymore; you have to be thinking security throughout the whole pipeline of the process. So how did you think about it? How did you attack it? How did you solve some of those problems? >> We started thinking about it already in 2012. We had, at that time within FrieslandCampina, a program specifically driven out of the LT environment, so the operational technology, so the production IT, so to speak, and they come up with an architecture based on the ISO 9599 norm, and we took that on board as IT and continued to work on that. So from 2014 we already had in our plans, the architecture to separate the various layers of the ISO 9599 framework into security zones, and we're constantly building on that one. We're refining it, we're improving it. >> Another question on security, really, and kind of the network architecture. Did you have to re-do anything within your network architecture to make this move to the Cloud possible? How did you address the network? >> It was a completely redesigned. It was a complete redesign. In the, previous to that, we just had IT, and we had one or two firewalls on-site that connects to a certain part of OT, and that was it. And now we have an architecture where we can integrate all different flavors of OT. There's no need for OT to have their own internet connections for maintenance, for support, et cetera. It's all integrated and secure. We made, and the reason for that is that you can't, in this day and age, have an island structure. Everything needs to be integrated. Everything needs to talk to each other, et cetera. >>Â So Erik, this interview is sponsored by Zscaler. You're a customer of theirs. I'm just curious if you can talk a little bit about how, you know, their offering enabled you to do stuff that maybe you couldn't do before. How did you get involved with them? How are they working with them throughout this project? And how has that really been an enabler for your, you know, your move to the Cloud? >> In 2013-2014 there was a request from the business, a very strong drive from the business, that looked into breakouts, specifically to get localized contact, driven out of the, how do say that, marketing department. And then we looked at, okay, how can we enable that without creating firewalls on every location we're having, making it very expensive, etcetera. And at that time our provider, Verizon, came up, let's do a Cloud security with Verizon, with Zscaler, and do a proof of concept, and build on that one. So that worked. That gave us more regularity, if the people in the countries that needed localized content got the localized content, speeding up the application for the specific countries, so no happening from Tokyo, Japan, back to Singapore, back to websites in Japan. So that helps a lot, but like I said it was early days so we had our challenges in getting that working, getting it secure, getting the traffic to the correct Zscaler node, and so on. So we did make, from the initial set-up of this network, a number of iterations to come to where we are today. >> Great. >> So it's not one decision and then it works. No, it's a decision, see what has worked, which challenge you're getting, and then take it to the next level. >> Right. >> If we do the same thing with Zscaler as they're offering today it will be a lot quicker. We will have a number of those challenges that we had at that time, we will not have today. >> So as you look forward, what's kind of next. As you mentioned this isn't a one-stop shop. This is an ongoing process. What are, kind of, your next priorities, you know, over the next six months or so as you guys continue on this journey? >> To another data center, so not to the Cloud but to a different data center, so that's a big, really a big program. The other thing we're looking at is how can we improve remote access, provide extra benefits as part. We also look at the ZPA product of Zscaler. We're doing a proof of concept, probably in the second half of this year. So, but on the other side, this year, 2019, FrieslandCampina is a, how do you say that in proper English, stop and look back and see what's really important, what we need to go forward. So it's not going crazy on all different kind of projects. It is, okay, what will actually contribute to the profitability of FrieslandCampina going forward. >> I think that's a really great close. I know it's late in Utrecht. I appreciate you taking some time out of your evening, and I was going to ask you the last question, you know, what advice would you have for your peers, for other practitioners that are looking at this, and, you know, either in the process or planning out their journey, but I think you hit on a big one right there which is really focus on the things that matter, focus on the things that really make a difference, and just don't start doing science experiments all over the place because you can, or it's fun, or it's interesting. >> Well, what my worries are for the future, and what, not keeps me awake at night, but that that's too much, is the bad that's going around in this world is getting stronger. They have more resources than we, as a company, has to defend for us against, and the acute challenge would be, is identifying what is your traffic that is good flowing in your network. Because if you're knowing what is good everything that's not defined as being good can be immediately defined as being bad. In that case you'll have a better position in preventing yourself against everything that's going wrong, like WannaCry. If you know that WannaCry is using a well known port used all over the place in FrieslandCampina. But if you then see that same port being used to communicate between servers that never communicated before, or to workstations to servers that never communicated before, then you say, okay, stop that one immediately, because that's not good. >> Right. >> And at that moment our biggest challenge is identifying what is the traffic that's good within our network. >> Well that's a great tip, you know, that's great. You know what the positives are, and if it doesn't make the the green list then shut 'er down and (chuckling) find out what's going on. >> Correct. >> All right. >> Correct. And the reason why we identified WannaCry is that somebody, for some reason, identified Hey this server never talked with that device: Why? >> Yeah, we're hearing that, >> And because, all. >> because with IOT you have to do that, right? >> You have to do that. >> 'Cause everything's IP connected, right? Whether it's the shades and the HVAC system all the way down to all your manufacturing processes, distribution processes, >> Correct. >> IT systems. >> Correct, correct. Our big advantage was that the call back to the command and control servers was already blocked by Zscaler so it didn't hurt us that much. >> Yeah, well good, we got to keep the cows safe, keep the milk safe, and the, >> Yeah, absolutely. >> what did you say, the 10 billion gallons of milk that you guys kick out a year, or something like that? >> Yep. >> It's amazing, ha ha. >> It's amazing. >> All right Erik, well thanks for sharing your story. Good luck on your future transformations, and good luck next week; thanks for stopping by. >> Thank you very much. >> All right. >> All right. >> All right, he's Erik, I'm Jeff, you're watching the CUBE. We're in our Palo Alto studios and Utrecht, Holland. Thanks for watching, we'll see you next time. (funky music)
SUMMARY :
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Erik Klein, FrieslandCampina | CUBEConversation, May 2019
(funky music) >> From our studios in the heart of Silicon Valley, Palo Alto, California. This is a CUBE conversation. >> Welcome back everybody, Jeff Frick here with the CUBE. We're in our Palo Alto studios havin' a CUBE conversation, but for a little bit of something different. Instead of having our guest here locally in Palo Alto we've got him all the way across the country, across the pond, all the way over to Holland, and he's in Utrecht, and we're happy to welcome Erik Klein. He is the infrastructure architect for FrieslandCampina. Eric thanks for joining us today. >> Thank you for having me. >> Absolutely, so before we get started, a little background on FrieslandCampina for people that aren't familiar with the company. >> FrieslandCampina is a co-operative company owned by farmers, predominantly in the Netherlands, Belgium and Germany. It's a international company. We have about 34 countries with, we have, at our sales offices, our plans in there, we are one of the biggest dairy companies in the world, and love to be there. It's a very good company to work for. >> It's amazing, I was doing a little research, I mean the scale is amazing. You guys, you operate in 100 countries, exporting. You've got offices in 34 countries. I think it said of 23,000 plus employees. It's quite a big operation. >> Yup. >> So, >> A big operation doing about 10 billion liters, or kilograms, of milk a year. >> Great, so, it's a dairy, we're here talking about digital transformation; it's always fascinating to me, kind of, the reach of digital transformation in everybody's company. Everyone says everyone's really a software company, you know, kind of built around a different product or service. So what were some of the challenges that you were looking towards in 2018-2019 in terms of digital transformation in this mature industry of dairy? >> The challenges that we're having is that you have to make sure that everything is safe. The products are safe, but also the data is safe. But also that we have a lot of things move through the Cloud, and also that the performance of those applications moves through the Cloud, is to the end user's satisfaction as well. So you're not looking only at transferring data safely from the Cloud into our offices, into our production environment, also protecting our production environments from everything that's going bad on the Internet, but also having to make sure that the applications are performing to the liking of the end user, so to speak, to our customer and our consumers. >> And was the objective to build new applications in the Cloud, or was it more kind of lift-and-shift some of your older applications in the Cloud? Because those are two very different challenges. >> Yeah, it's a lift-and-shift of our older applications. For example we're now in the middle of moving our SAP environment to the Cloud, at least the development test and user environments are moved to the Cloud. The other ones remain still within a traditional data center environment, and we have moved all of our Office 365, so that's Skype for Business, SharePoint, but all the other applications to the Cloud as well. >> Ha ha. >> And there we have all this additional transformation, the challenges that really comes back to the end user. >> Those are huge applications; SAP and Office 365. Those are not insignificant >> Yup. >> applications at all. So what were some of the challenges, I'm sure we have a lot of your peers watching this. What is some of the tips and tricks that you can share with them? Big challenges that you had to overcome? Things you thought about, maybe some things that you didn't think about in that transformation? >> If you look at the SAP landscape, it's the sheer amount of interfaces between the different components of SAP. That's was something that made us decide not to move SAP to the Cloud, not the production environment and the systems Environment. That was too big of an impact. That would take too long to do and we don't have that time. If you look at Office 365, the fact that Microsoft is very adverse in having anything in the middle, that brought us some real challenges. And and we did that already in 2014-2015 and we had our fair share of all fun and games. >> Ha ha ha, so what was different about it then than today? I mean obviously the Cloud has moved quite a bit. I don't know if you can mention which Cloud you put it in? >> Yeah correct, the fact that Zscaling now, does the updating, and all the changes within the Microsoft environment. So you don't have to do it yourself. You don't have to constantly monitor the ARS feeds from Microsoft, do all the changes yourself. Now it's all done by Zscaler, all the SSL bypass, the authentication bypass has been set correctly. So when that came on board that made our life a lot easier. >> Wow. >> The first part of the migration that we did in in Europe, especially in the bigger locations like Amersfoort, which has our headquarters, we really had our challenges to keep the end user satisfied. >> So just, again, kind of the scale of the end users. You mentioned that a couple of times. Is this in support of all the 23,000 people that are employed at FrieslandCampina? Is it a subset, or is it remote workers? How are you, kind of, allocating this effort? >> It is indeed all users, except for the factory workers. We don't allow people that work in production direct access to the internet. So those people are not as much excluded, but they have special PCs where they work on. So you're looking currently at about 15,000 people that are working with Office 365 directly on a day-to-day basis within FrieslandCampina. >> Wow, so the other thing you've talked about repeatedly is not only satisfaction with the users who are interfacing with the systems, but security. So what were some of the >> Yup. >> security considerations that you considered? How did you, kind of, bake security into your process? And, as we hear all the time as we go to different shows, including security shows, you know, it's not a bolt-on anymore; you have to be thinking security throughout the whole pipeline of the process. So how did you think about it? How did you attack it? How did you solve some of those problems? >> We started thinking about it already in 2012. We had, at that time within FrieslandCampina, a program specifically driven out of the LT environment, so the operational technology, so the production IT, so to speak, and they come up with an architecture based on the ISO 9599 norm, and we took that on board as IT and continued to work on that. So from 2014 we already had in our plans, the architecture to separate the various layers of the ISO 9599 framework into security zones, and we're constantly building on that one. We're refining it, we're improving it. >> Another question on security, really, and kind of the network architecture. Did you have to re-do anything within your network architecture to make this move to the Cloud possible? How did you address the network? >> It was a completely redesigned. It was a complete redesign. In the, previous to that, we just had IT, and we had one or two firewalls on-site that connects to a certain part of OT, and that was it. And now we have an architecture where we can integrate all different flavors of OT. There's no need for OT to have their own internet connections for maintenance, for support, et cetera. It's all integrated and secure. We made, and the reason for that is that you can't, in this day and age, have an island structure. Everything needs to be integrated. Everything needs to talk to each other, et cetera. >> So Erik, this interview is sponsored Zscaler. You're a customer of theirs. I'm just curious if you can talk a little bit about how, you know, their offering enabled you to do stuff that maybe you couldn't do before. How did you get involved with them? How are they working with them throughout this project? And how has that really been an enabler for your, you know, your move to the Cloud? >> In 2013-2014 there was a request from the business, a very strong drive from the business, that looked into breakouts, specifically to get localized contact, driven out of the, how do say that, marketing department. And then we looked at, okay, how can we enable that without creating firewalls on every location we're having, making it very expensive, et cetera. And at that time our provider, Verizon, came up, let's do a Cloud security with Verizon, with Zscaler, and do a proof of concept, and build on that one. So that worked. That gave us more regularity, if the people in the countries that needed localized content got the localized content, speeding up the application for the specific countries, so no happening from Tokyo, Japan, back to Singapore, back to websites in Japan. So that helps a lot, but like I said it was early days so we had our challenges in getting that working, getting it secure, getting the traffic to the correct Zscaler node, and so on. So we did make, from the initial set-up of this network, a number of iterations to come to where we are today. >> Great. >> So it's not one decision and then it works. No, it's a decision, see what has worked, which challenge you're getting, and then take it to the next level. >> Right. >> If we do the same thing with Zscaler as they're offering today it will be a lot quicker. We will have a number of those challenges that we had at that time, we will not have today. >> So as you look forward, what's kind of next. As you mentioned this isn't a one-stop shop. This is an ongoing process. What are, kind of, your next priorities, you know, over the next six months or so as you guys continue on this journey? >> To another data center, so not to the Cloud but to a different data center, so that's a big, really a big program. The other thing we're looking at is how can we improve remote access, provide extra benefits as part. We also look at the CPA product of Zscaler. We're doing a proof of concept, probably in the second half of this year. So, but on the other side, this year, 2019, FrieslandCampina is a, how do you say that in proper English, stop and look back and see what's really important, what we need to go forward. So it's not going crazy on all different kind of projects. It is, okay, what will actually contribute to the profitability of FrieslandCampina going forward. >> I think that's a really great close. I know it's late in Utrecht. I appreciate you taking some time out of your evening, and I was going to ask you the last question, you know, what advice would you have for your peers, for other practitioners that are looking at this, and, you know, either in the process or planning out their journey, but I think you hit on a big one right there which is really focus on the things that matter, focus on the things that really make a difference, and just don't start doing science experiments all over the place because you can, or it's fun, or it's interesting. >> Well, what my worries are for the future, and what, not keeps me awake at night, but that that's too much, is the bad that's going around in this world is getting stronger. They have more resources than we, as a company, has to defend for us against, and the acute challenge would be, is identifying what is your traffic that is good flowing in your network. Because if you're knowing what is good everything that's not defined as being good can be immediately defined as being bad. In that case you'll have a better position in preventing yourself against everything that's going wrong, like WannaCry. If you know that WannaCry is using a well known port used all over the place in FrieslandCampina. But if you then see that same port being used to communicate between servers that never communicated before, or to workstations to servers that never communicated before, then you say, okay, stop that one immediately, because that's not good. >> Right. >> And at that moment our biggest challenge is identifying what is the traffic that's good within our network. >> Well that's a great tip, you know, that's great. You know what the positives are, and if it doesn't make the the green list then shut 'er down and (chuckling) find out what's going on. >> Correct. >> All right. >> Correct. And the reason why we identified WannaCry is that somebody, for some reason, identified Hey this server never talked with that device: Why? >> Yeah, we're hearing that, >> And because, all. >> because with IOT you have to do that, right? >> You have to do that. >> 'Cause everything's IP connected, right? Whether it's the shades and the HVAC system all the way down to all your manufacturing processes, distribution processes, >> Correct. >> IT systems. >> Correct, correct. Our big advantage was that the call back to the command and control servers was already blocked by Zscaler so it didn't hurt us that much. >> Yeah, well good, we got to keep the cows safe, keep the milk safe, and the, >> Yeah, absolutely. >> what did you say, the 10 billion gallons of milk that you guys kick out a year, or something like that? >> Yep. >> It's amazing, ha ha. >> It's amazing. >> All right Erik, well thanks for sharing your story. Good luck on your future transformations, and good luck next week; thanks for stopping by. >> Thank you very much. >> All right. >> All right. >> All right, he's Erik, I'm Jeff, you're watching the CUBE. We're in our Palo Alto studios and Utrecht, Holland. Thanks for watching, we'll see you next time. (funky music)
SUMMARY :
in the heart of Silicon Valley, Palo Alto, California. He is the infrastructure architect for FrieslandCampina. for people that aren't familiar with the company. and love to be there. I mean the scale is amazing. doing about 10 billion liters, or kilograms, of milk a year. So what were some of the challenges that you were that you have to make sure that everything is safe. in the Cloud, or was it more kind of lift-and-shift but all the other applications to the Cloud as well. the challenges that really comes back to the end user. Those are not insignificant Big challenges that you had to overcome? and the systems Environment. I mean obviously the Cloud has moved quite a bit. So you don't have to do it yourself. of the migration that we did in in Europe, So just, again, kind of the scale of the end users. direct access to the internet. Wow, so the other thing you've talked about repeatedly security considerations that you considered? the architecture to separate the various layers and kind of the network architecture. that connects to a certain part of OT, and that was it. that maybe you couldn't do before. in the countries that needed localized content and then take it to the next level. that we had at that time, we will not have today. So as you look forward, what's kind of next. So, but on the other side, this year, 2019, all over the place because you can, or it's fun, and the acute challenge would be, And at that moment and if it doesn't make the the green list then shut 'er down And the reason why we identified WannaCry Our big advantage was that the call back to the and good luck next week; thanks for stopping by. Thanks for watching, we'll see you next time.
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Luc Horré, Realdolmen | ScienceLogic Symposium 2019
(upbeat music) >> From Washington, DC, it's theCUBE, covering ScienceLogic Symposium 2019. Brought to you by ScienceLogic. >> I'm Stu Miniman, and this is theCUBE's coverage of ScienceLogic Symposium 2019, here at the Ritz-Carlton, in Washington, DC. Have about 460 people, it's a good mix of enterprise users, of course there's government agencies, as well as a lot of service providers, which is really where ScienceLogic started and has, many of their customers are in that space. And happy to welcome to the program, coming to us from Europe, a first time guest on the program, Luc Horee, who's RCloud and innovation Manager at Realdolmen, who's, as I said, a service provider. Thanks so much for joining me. >> Thank you, no problem. >> So, you're based in Belgium, you're a service provider, tell us a little bit about Realdolmen, a little bit about the size, scope, number of users, and we'll take it from there. >> Realdolmen is an Belgium company, around 1,500 people in an country that is small compared to the U.S. So we have an total of 11 million people. One of the biggest service providers in Belgium, but we also do reselling, and we also do service integration. Our customers it's Belgium, it's what we call SMB market. But we have around, in total, I think three thousand customers in Belgium. Some only are buying products or licenses, others are in fact in full manage service operations. >> Okay great, yeah, the SMB market, as you call it, we understand, especially for service providers, really important market, help them, I don't want to have to manage my IT, I want to be able to go to experts that can do this. >> That's one of the reasons, yeah. >> RCloud and Innovation Manager, it's an interesting title, tell us a little bit about your role inside the company. >> I already worked for more than 36 years in the company, so I had a lot of jobs within the company. In the previous job I was a Operations Manager, and now I am RCloud and Innovation Manager. RCloud is our private cloud that we are using for hosting customers and serving customers. It's and active-active data center where we can do disaster recovery, set up, and so on. So for customers that are no longer interested in building their own data centers, that's what we doing. And it's for some of them also an in between on-premise data center and public clouds. So we have customers moving to Azure and AWS, and sometimes they just stay for specific reasons in our RCloud. Innovation Manger is about how do we set up, how do we improve our tooling, and how do we improve our processes in helping and unburdening our customers. >> You mentioned the public clouds like Azure and AWS, do you have relationships with them, do you have connections into some of those public clouds? >> We are Microsoft partner, so most of our customers are going to Azure, but it's also building up in Amazon, and we did receive some questions also about Google. >> Okay, great. So when we talk about operations, service providers, very rapid change environment, typically you have a lot of customers to be able to deal with, give us a little bit about what's changing in your business, the infrastructure management and the tooling space. >> In the tooling space, IT is moving, IT in motion is what we heard in the keynote this morning. Customers are expecting a lot, about dashboarding, they want to see how their business is behaving not about what is a device doing. We need to monitor more and more applications, and the business lines. So that's why we are implementing ScienceLogic, or had an implementation of ScienceLogic, and now we doing the second phase in building more runbook automations, more dashboarding, more experience levels instead of SLS or XLS. >> Great, I want to get to the automation, but first, you've only been using ScienceLogic for a couple of years now, bring us back to, was it a bunch of in-house tooling that you had created for managing before that drove us there, paint us a picture of kind of the before and how you ended up with ScienceLogic. >> We had Microsoft Systems Center Operations Manager, we had Nagios, we had some plugs-in on this tooling, so it was I think in total six or seven tools, and we did some interfacing about it. But yeah, seven tools interfacing, not easy to run, a lot of management, a lot of people involved, a lot of skills required, so the reason was simplify it. >> So did you completely eliminate those seven previous tools? >> Yup, as of the 1st of April this year they are gone. >> All right, so there was a little bit of a journey, can you walk us through a little bit about there, was it prying it away from certain people, was it maturity from your side or from a product standpoint, what were some of those points that took a little while to get there. >> It took a while just to convince everybody in the company, set up an organization, it's not only the tooling it's also the organization need to be involved, a lot of communication, there's a change process going on, and we implemented, the first customers were in November 2017 on the system, and since then every month we added sometimes two, sometimes five, sometimes seven, sometimes one, as customer, so the people internally and externally need to get used to the product, so that's step-by-step, keep it simple, do it slowly but fast, and with a deadline. >> So, you talk a little bit about your organization operationally, what's the impact then to your ultimate end user, do they see anything, has it changed how, has it improved cost? >> It's changed certainly for the customers, because the old tools, there was no multi tenancy, there was not easy logon, so they had no access to the dashboards, they were just waiting for the monthly reporting and say, okay, it was up, okay we were, now they can have access, we use single sign-on to do that, so the customers are happy that they can see, they can see line of business dashboarding, and so on. And certainly internally it did improve a lot of cost savings, because a lot of the things we are doing now is automation, and we started the integration with our ITSM tool, and that will go live, normally next week. >> Okay, what ITSM tool are you-- >> It's a German tool, it's from a company called OMNINET, and the tool is called OMNITRACKER. >> Great, talk now about that automation, where have you come so far, where do you see it progressing in the future? >> We started first with some task automation, we have an 24/7 operation team, first-line, and they were doing a lot of manual tasks, so where we can, and what we first did was automate some manual tasks. And now we are progressing with ITSM integration, bi-directional integration, and then we will start with removing from old mailboxes, where we can do some restart automatically, so we will take a look at the incidents, see what we can do, see if we can do some automation with that, and we will certainly progress very far, as far as possible to do more and more automation and less manual work. >> Great, tell us, you've attended this event before, what brings you back to the event? >> First of all I want to see a lot of the demos, what's coming, because we are today, 8.12 version was announced, we are on 8.9, we will move next week to 8.10, so what is coming, so I have to talk internally to people, okay, what's coming, I need to convince all program managers, service delivery managers, I can talk to customers what is coming, what they can expect, so that's one of the reasons. The other reason is to talk to other customers of ScienceLogic, what are you doing, what's helping you, what's not, and so on. >> Yeah, I noticed one of the things they talked about is making it easier to upgrade from versions, when you think about the cloud world, as we talk about it, is, if your customers are in Azure, you don't ask them what version of Azure they're running, you're running whatever version Microsoft has it, they patch it, they update it, if security fix happens it goes there, when you talk about moving from 8.9 to 10 to 12, that process of when do I do it, how do I do it, how's ScienceLogic doing it, keeping things easy to upgrade, were there things in the keynote that you were ready to jump on? >> We started with, the first version 8.3 or 4 I think, and we always try to be in good shape in the newer releases. So we already had some experience with upgrading, and it's going smooth. And whatever I heard from the system engineers, it's going better and better and better. So normally we have only a very small outage to do that, in fact it should be minimal, sometimes they switch over or something like that, when a database is changed, but normally operations is always running 24/7, and there is no interruption for operations. >> Has there been anything at the show that you've seen so far, either through the demos, talking to some of the experts, or in the keynote, that you want to highlight? >> One of the things that I have seen is the connection with the application, with the APM tools, that's what our customers also are requesting more and more, the integration of infrastructure and application, and the multi cloud of course. >> Yeah, that's definitely something we've heard. All right Luc, I want to give you the final word, things to take away, for people that haven't come to a ScienceLogic event, what you think that they should take away from an event like this. >> For me the greatest take-away is come here to learn. Come here to see what is possible, what the future is, what AIOps will mean in the future, prepare yourself for the next three to five years, that's the main reason. >> Great, well thank you so much, preparing for the next three to five years, we know the pace of change isn't slowing down at all, so it's great to be able to talk to a practitioner that's helping to manage and deal with so many of those environments, thanks so much for joining me. >> Thank you. >> All right, and we'll be back with more coverage here, be sure to check out thecube.net for all interviews, I'm Stu Miniman, and thanks so much for watching. (upbeat music)
SUMMARY :
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Jim Lundy, Aragon Research | Enterprise Connect 2019
>> Live, from Orlando, Florida. It's theCUBE! Covering Enterprise Connect 2019. Brought to you by Five9. >> Welcome back to Orlando at Enterprise Connect 2019, I'm Lisa Martin with Stu Miniman. It may sound like we're at a party, this is the buzz of the event, this is day one, and we have had a great day so far of talking with lots of guests. We're welcoming back to theCUBE an alumni, Jim Lundy, see applause for you, Jim, CEO of Aragon Research, welcome back to theCUBE. >> Thank you, great to be here. [Lisa] - That was cute, by the way, so I hope we get some credit for that. >> Yeah, yeah, very cute. >> So Jim, you have been coming to Enterprise Connect since before it was even branded Enterprise Connect, back when it was VoiceCon. Tell us a little bit about your observations about the evolution, not only of the events, but also of all the collaboration and communication tools that consumers now are expecting and demanding of businesses. >> So, I think my first event was called VoiceCon in '07, and then it was all about phones. There was no software here. There was no video. There was no messaging. There was certainly no AI. And there were a lot of the players were not here, they were not in business then. So, if you actually look at some of the bigger players here today, they did not exist in 2007. So you look at the advent of Cloud, that's powered a whole new generation of services and opportunities, and it's great for buyers because there's so much more choice. So, VoiceCon almost died and they rebranded it but they've had to expand their focus. There's still a lot of voice focused stuff, but as you can see it's really shifted, we think it's shifting to communications and collaboration, we think contact center, particularly Cloud, is hot. We've got through overall Tam for communication, collaboration, contact center, by 2024, about 120 billion dollars, which makes it bigger than Enterprise secured. >> Yeah, we just had a great type-in with Blair Pleasant, and said, I'm a new channel, absolutely is where it is, but voice is still the number one preferred channel, when you talk about context center, there's lots of ways you can get in touch, but when something's wrong, I want to pick up my device and talk to a human eventually, so yeah, Cloud, and AI, and everything else, but there's still people in this center of everything going on here. >> Well, I think one of the things for contact center in particular you mentioned is the power of Cloud. So you look at some of the players here like we're in the Five9 booth, they've grown because of their Cloud focus, and Cloud is a lot of what's powering everybody here. And buyers want flexibility, so I think that's one of the big things that's changed, is there's still a lot of On Premise, and hybrid Cloud, but the power and the demand for 'I want to deploy something fast, and maybe I'm not even that big of a shop,' Cloud gives me that flexibility. >> When I look at the market as a whole, there's all those arguments about it's private Cloud, public Cloud, hybrid Cloud, multi Cloud, but if we think of Cloud as an operational model, and not a place, I want speed, I want to be able to update to my latest thing, whether that's for security or the cool new feature, and if I'm not Cloud, or Cloud-like, then I probably install something and what I do now and what I do a few years from now looks pretty close to what I did when I installed it. No? Does that resonate in this phase? >> Yeah, yeah. I think there's a couple things, also there's the operational nature of do I want to be in the server update business? Some people do, because of the nature of their business, but a lot of people don't. So then I can focus on the client experience, providing better journeys, and I think that's up the game. I think there's an awful lot of competition in this market because, really because of Cloud, but On Premise or private Cloud is not a bad word, and like I said, I think the bigger play is to be able to do a combination of things and meet the needs of the customer. The only thing I would say about the show is there's a lot of feature wars at this show and needs to be maybe a little more focused on what the customer needs versus hey, my box is better than your box. >> On that front, in terms of focusing on the customer experience, we talk a lot about that, there's a lot of the messaging and branding around the shows you were just pointing out, but something that is always interesting is where does a company balance the customer experience with the agent experience, because the customer experience is directly related to the agents being in power. >> Oh, totally! Well, you got to really do both and do both well. If the agent can't do their job, then the customer is not going to have a good experience. I do think that overall, there's been a pretty good focus on the agent, because that's where it kind of all started, and if you really look at contact center, it's really a heavy-duty application. You've got to be able to do all those things to service the inbound calls or inbound messages, and you're right, there is a lot of focus on the customer, because in some cases there is so much focus on the agent, well, we took the calls even though a lot of the calls, 10% might've gone to voicemail? Sometimes? Well, we serviced it, so. Little unknown fact is that in a lot of enterprises, marketing and the contact center group never talk. Interesting opportunity. >> Yeah, Jim, it's interesting, you talked about in tech we often get to that feature battle. Battle by power point or by product stack and oh, I've got 147 features and they only have 125 features, when you look at most customers they only know how to use three of the features they've got on there. So what differentiates from a customer standpoint, how do they choose, how do they make sure that they get something that is going to help their overall customer experience, and help their products and their marketing? >> Well, a couple things. First of all, you're right, they don't care as much about 'I've got this feature, you don't', they want to know can the provider take care of me if I buy from them? Are they reputable? Do other people, are they happy with the service? We do a lot of vender evaluations, we call them Aragon research globes and we usually spend six months working on understanding where the vender is this year, and we talk to references and things like that. So I think that sometimes when you, they read a report and they get some insight, they still want to talk to somebody versus just reading a peer review on somebody's consumer website, and really get that insight, so I think that's one lens and I think the other lens is that the smarter players are doing those things where they can provide really high touch support, I'd probably say Five9's pretty good at that, because contact center is really, really complicated, you just don't turn them on sometimes, there's things you have to do to make them work, and I think overall in this space, there are some products you can buy, maybe not contact center where you can spin them up and turn them, configure phones and go, I've actually deployed some of them, and there's some that would be such a nightmare, like who in the world would ever buy this product? So, I think it really varies a gambit and again, sometimes that doesn't always come out with an online review and again, sometimes the buyer, still buyer beware, in a lot of cases, some of the things you read online are not true. >> One of the things we were chatting with a number of the Five9 executs about today is that they have a five billion recorded customer conversations, tremendous potential there to really glean actionable insights about retaining that customer, increasing their CLV, but there's also the concern of data privacy and security in sharing, when you're talking with customers that might have this massive pull of data from which they can really expand their business and become competitive, where is the security and the privacy concerns there? >> It's a good question. There's a lot of focus on GDPR in Europe, there's a lot of focus in California on that, even though there's not been talked about in California. The rest of the US is kind of behind a little bit what Europe has done, but here's the thing. They've got ways to mass sensitive data in a recording like credit card data, that's pretty standard stuff, the big thing is data residency. I want my data in a certain country, Canadians do not want their data resident in the United States, Europeans don't either. Germans don't want their data resident in Belgium, so there's a big sensitivity in Europe about that, and even in fact, Microsoft's even gotten in trouble in Germany over that last year, because they eliminated a relationship with Doy to Telecom, sometimes you can kind of go overboard on that, but however, what I would say though is, some of the big Cloud companies have done this, brought this problem onto themselves, where they have not respected data privacy, there's even a bill now on facial recognition, because of some of the things that have gone on like IBM disclosed, they're doing something, so it is still an issue, it's always going to be an issue, I do think that there needs to be more protect, but here's the question. Who owns your data? Who owns your face, or my face? I don't think that because I upload a photo that I should give my rights away. I think we're going to catch up on that, I do think for the B-to-B though, a lot of these companies, first of all, they are certified, they have Cloud certifications, they definitely do certain things relative to privacy, and so they have to pass a lot of tests that are certified by an auditor, so I think there's a lot of things that most of the B-to-B buyers are not going to have to worry about with a lot of the people here, it's more of the personal side of things, the personal Cloud, Facebook, but usually not the kind of stuff you're dealing with here. >> So, Jim, when I look at the overall contact center market, the Cloud portion of that is still relatively small, if I saw right somewhere, 10, 15%, but it's been growing at a steady clip, where are we in their adoption, is there a plateau that it will hit that, is it take a third of a market, half the market, what do you see happening? >> I would say, we're on a journey and you're right, there is still a small part, which means the large address will market, not that much different than unified communications where it's mainly On Premise, going Cloud. We've got contact center going about 24 billion, and we think a lot of that will be eventually converted to a Cloud, except for maybe the ultra, ultra large call centers, and I think just like email migration 10 years, I've covered that, 10 years ago it was all On Premise. Today it's the opposite. It's like 90-10. So I think that eventually is going to start to happen. >> It's interesting, a lot of that was Microsoft really turned the lever, Microsoft on email, and Microsoft is like, we're going sass, you are going sass if you use Office, you are going Office 365. So I'm curious, is there a lever like that from a licensing standpoint or from a vender standpoint, that would push contact center? >> If you look at the contact center market, we've got it, growth rates around 9% overall, but then you've got people like Five9 that are growing 31%, alright? So if you starting looking at that, why is a Cloud company growing that much when the overall market, well because there's demand. They want the flexibility of Cloud, they don't want to run the servers and upgrade the servers, and I think that they've learned lessons from that, and you're right, Microsoft did do that, but Google forced them to do that. So I think that, are fast growing companies like Five9 forcing some of the bigger players to go more Cloud? And I can say absolutely yes, that a lot of the bigger players are looking over their shoulders saying, and they bought Cloud contact center players so they can keep up with some of the young startups, and Five9's not young, but they would still be considered young in the relative terms of this event. >> I'm curious, Jim, when you're talking with venders and the Aragon research that you do, companies of different sizes, whether they're born in the Cloud or they're legacy companies, where does cultural transformation come into this conversation about evolving a contact center such that an agent is empowered with the right content to deliver it through the right channel, to make a decision that really positively impacts the customer? I can imagine multiple generations, multiple countries, cultural transformation is hard. >> It is a big issue, I think there's more awareness on both the culture of the agent and the culture of the buyer, and I think there's more stuff going on relative to sentiment, sentiment analysis. I do think that's a bigger issue, I think there's more time being spent on training, the better digital companies are investing tons of money in training, so I think there's more awareness relative to cultural differences, cultural nuances, and being more sensitive to maybe things that they would say sorry, can't help you with that, since they've been trained to be maybe more sensitive, they're going to be more understanding when they're actually on a call. >> So, Jim, in your research, where's the white space? Where's the real opportunity for growth and transformation, we've had some discussions here, it's early days in AI's, at AI, or is it not the technology, is it the cultural changes, that Lisa brings up, where are some of impediments and room for growth in the industry? >> So we do think that the enterprise will become more intelligent, and that the providers are going to lead that charge, where instead of you say to AI, we call it intelligent contact center, and we think that there's going to be more of a demand for automation, and that there will be more assistance that might take care of a customer's problem before it ever gets to a human. I do think that we're not going to, that's going to be something that's never going to go away, it's just that they're going to get smarter and more supportive. We have helped clients deploy chat bots for help desk internally for customer facing help desk, I think it's still early here, that people have them, but they're more rules based than AI based. AI's coming in the next two years but there's no doubt that is going to be one of the drivers, and by the way, sometimes people be like, is this the problem we were having, is this the question you have? Yes. Here's this answer, and it's the right answer, the correct answer, that's what people really want, they want the instant gratification, we all kind of grew up, we were used to that with our phones, I need the answer, and I do think that I would probably say the demand for Cloud is going to out-strip everything, so if somebody that's an On Premise provider doesn't have a Cloud option, then I would be worried about them. But I do think AI is not going to go away, we don't think it's going to be an AI or nothing, it's going to be basically intelligent digital assistance, it can answer questions intelligently and have a conversation with you, there's some tools that do that today, but most of them are very basic question and answer, they're not high-end, it can't be like Jarvis on Iron Man, where yes, yes, Mr. Spark, I will do that for you, they're not quite there yet, but the movies glamify that whole thing. Some people expect, well, why doesn't it talk back to me? >> Any last questions, Jim, are there any industries that you see is going to be early adopters to start creating and actually deploying the intelligent contact center? >> Well, let's put it this way. Every client we've talked to in survey work said we wish we had more intelligence in our contact center. I think they're a little scared that they want to make sure they do it right, but if you do it and deploy it and test it, you'd be amazed it's for some of the basic Q&A, how rockstar stuff that is, but sometimes people rush too quickly and deploy it when it's not quite ready. I think a lot of the providers here, including Five9, are going to try to do AI the right way, and not try to rush it, but I would also say this. There's an awful lot of fud about AI, and most of it's not true. >> Lisa, final, final question for Jim here, since John Ferger's not here to ask it, Five9's gone through a lot of changes here, brought in some pretty high-profile executives, any commentary on our host here? >> Look, I knew Rowan and Jonathan Rosenberg at Cisco, they had a rockstar team there, they've even, since they've joined here brought more talent in, and so, the Five9 people I knew have been blown away by the level of talent that has come in, and I think that's just going to help them continue to grow. The question is, when did they declare how big they're going to be? And that's what we're looking for them to do. >> To be continued, Jim, thanks so much for joining Stu and me on theCUBE this afternoon. >> Thank you very much. >> For Stu Miniman, I'm Lisa Martin, you're watching theCUBE. (light beat music)
SUMMARY :
Brought to you by Five9. of the event, this is day one, and we have had a great day [Lisa] - That was cute, by the way, so I hope we get but also of all the collaboration and communication So, if you actually look at some of the bigger players when you talk about context center, there's lots of ways of the big things that's changed, is there's still a lot When I look at the market as a whole, there's all I think the bigger play is to be able to do a combination the messaging and branding around the shows you were just on the agent, because that's where it kind of all started, of the features they've got on there. in a lot of cases, some of the things you read online of the B-to-B buyers are not going to have to worry about with So I think that eventually is going to start to happen. It's interesting, a lot of that was Microsoft really forcing some of the bigger players to go more Cloud? that really positively impacts the customer? that they would say sorry, can't help you with that, But I do think AI is not going to go away, we don't think it's I think they're a little scared that they want to make sure come in, and I think that's just going to help them Stu and me on theCUBE this afternoon. For Stu Miniman, I'm Lisa Martin, you're watching theCUBE.
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Adrian Cockcroft, AWS | AWS re:Invent 2018
live from Las Vegas it's the cube covering AWS reinvent 2018 brought to you by Amazon Web Services Intel and their ecosystem partners welcome back to Las Vegas everybody I'm Dave Villeneuve my co-host David Flair you want to the cube the leader in live tech coverage this is our third day of coverage at AWS reinvent 2018 our sixth year covering this event that keeps getting bigger and bigger Dave at 53,000 people amazing place is still jam we still barely have our voices 18 Cockroft is here he's a vice president of cloud architecture and strategy very well known in the industry q Balam thanks so much for coming back on thank you yeah it's the I've been to all of the reinvents we've been far as the customer and then we've been off of one but we watched remotely and hung on every word you know back when there wasn't a lot of information about a DMS now it's like too much information to process it's gonna take us months to sort through it all but at any rate it's it's a phenomenal opportunity for us to to learn to share to inspire folks and you do with some great work talk a little bit about you know some of the fun stuff you're working on and in your current role yeah I have a few different things I do one is one part of my role as I go around the world giving keynotes AWS summits but mostly I call it doing one of Ogle's impressions his deck and I get to presented around the world so we have to digest all of this stuff into a 90-minute deck that we can take to around the world that's a you know what do you leave out there's some it's it's harder and harder every year so that's a lot of fun but the team that I run for AWS I mean recruiting and running is around open-source right and we do we sponsor various events we members of various foundations we make contributions to projects and have been helping that by hiring people from the open-source communities into AWS to help help some of the edge over service teams with their launches of open-source related projects so what I've got what's been happening this year is had like a hundred blog posts related to open source lots of tweets lots of activity lots of events like ask on all things open in coupe car so be there in a couple of weeks exciting to you guys probably again but this week there are a few of the launches where we got quite deeply involved we did a blog posts on the open source blog most at the same time as Jeff fires okay here's the service and here's the open source part of it this is how you contribute and this is what's going on so we've had some fun with that so but it was it two years ago when we first met you've just been on the job for about a month about that particular time and you laid out what you wanted to do in terms of from your previous experience about how you wanted to turn AWS into a an open-source contributor how would you rate yourself in two years I think we've made some good progress really made me a AWS was making contributions to open source but had nobody talking about it and nobody know it was nobody's job to go out and explain what we were doing so that what part of the problem two years ago it was actually more happening so most people knew about but we were just not telling the story and it said it wasn't coming across well and the culture and the culture I mean it was spotty like some parts of AWS were doing a lot of open source other parts we're kind of not really seeing it as a priority so by talking a lot more about it we kind of get a more uniform acceptance across AWC huge organized just there but Amazon as a whole we are actually telling that story the story a much broader story than just AWS and be able to bring that and get everyone go oh this i see everyone doing it so i should be doing that so it helps create the the the leadership for more teams to follow and what we've seen in with you know really the first year building the team the last year kind of getting the content flowing and getting the processes kind of working to get all the all of the different events and blog posts and out the outbound part grips getting increasing number of contributions and launches so now Corrado was a few weeks ago so it you need us launch but that was that was an example that was it's a lot a lot happened from my team from Aaron Gupta my team his a Java champion he used to be at Sun he was a worked at Red Hat on J bar so he's like he knows everybody in Java has great credibility across the Java community and he said we should launch this product in Belgium at like midnight or so you know West Coast time and let's fly in James Gosling and like to a secret like get him on stage without anyone knowing he's gonna do it and do the introduction so it's like this totally crazy idea and it came off beautifully and we even had the the you know the Oracle Java people saying nice things about it the contributions to open JDK just just a really nice example of figuring it out all that get everybody on board get everything done right and then say here's something that matters to the community that we can contribute it'll show up on the rooftop complete thanks the star power thing but mincing James to do it was a right around a lot of credit for that that particular launch but you know this is the kind of people I have on my team and we're like we're pulling them in and pointing them at okay can you help this team figure out how to take this open-source project to market now I mean that was a major contribution to the open-source community and it was just in time wasn't it but another slight view would might be that you and Oracle should have been working this out until not leaving it until the last minute but I mean we were doing this work anyway right okay we're effectively self-supporting our own version of Java or internally we were getting better performance and better sooner bug fixes on open JDK so it made a decision to just move to the open JDK dream and we were just unhooking our internal use of the of the other the other options we have home mix you know a very large organization along for you acquire lots of different versions and flavors of Java you notice this one language so we like clean it up let's get JDK 8 and 10 we're self supporting it and then we announce to our cave will support our Amazon Linux version right and the final step was like the customers were saying please just like supportive on my laptop and anywhere else I need it and the thing we didn't announce then we didn't make a big thing out and arm support we didn't we kind of it was in there by default we didn't talk about it because the ARM chips came out this week so hey and part of it was also have exactly the same version of Java now on all of the Amazon Linux is even the the Intel AMD and arm so that helps the compatibility for people kind of going well it's a different processor architectures ties together so it was all part of the thinking if you didn't want to tip your hand on the announcement this young is right ok so I think sometimes a AWS is misunderstood partly from its own doing I mean you just mentioned you contribute a lot to open-source but you never talked about it generally when AWS doesn't have something to say they don't say a lot about it so others are left to you know make the narrative you come on you've now got an open-source agenda can you just sort of summarize what that motivation is and what the objectives are well we have you know lots of different pieces of this but you have service teams saying I'm gonna launch this product and there's an open source component to it can you help and sometimes that means I hire someone in my team to specialize in that area sometimes it's just our consulting with the team we may know connecting them to the open-source community so that's one piece of it is having that if you think about CN CF in particular cloud native computing foundation that's got lots of projects if you think about the AWS service teams no one team really owns the scope of CN CF but my team has that ownership for CN CF as a whole we have the board seat position and we say ok we have the serval as people over here we've got some entertaining things over here there's some Linux kernel virtualization bits here we can reach out to lots of different teams across AWS but act as a central point where you have something about open-source you want to talk about with with AWS or Amazon even as a whole you can come to us and we'll find the right people and we'll help you make those connections so part of it is acting as an on-ramp for the sort of buffer between the internal the external concerns of the communities there's somewhere to go and partly just getting contributions out there and what we could gain criticized for not making enough contributions well we've been making more and we're making more and we'll just keep making more contributions until people give credit for it and that's that's the if you're like what's the strategy contribute more and then tell people point at it and hope the people like what we did and take the input no it's the customer driven thing right we're gonna do what our customers ask us to do and their customer community focus on the things we want to do and we've been contributing to spinnaker the the Netflix OSS project we made some serious contributions to that in the this year firecracker myths which talk about that a bit and the Robo maker that those are all areas where we've been working with firecracker is particularly interesting isn't it I mean that's a major contribution of improving the performance and capability of those micro VMs yeah can you talk about that a little bit yeah it's the baby it's interesting because it's a piece of software pretty much no one will ever see your use it's the thing you run on the bare metal but lets you run your container Dee that lets you run your container on top right well it's deep down in the guts of the system there's this piece of code but we we kind of there's a few reasons we're using it particularly in production now with its supporting some of our production use of Fargate and lambda there in the middle it's not a hundred centraal out but there's a good chunk of the capacity running on it and that's where it turns out to be useful and just to cook how long we have to get into this but if you think about a customer running a lambda function we would put create a VM with that lambda function in it if they wanted a second lambda function we put it alongside that one no the customer comes and we start a new VM for them and we start a lambda function in that VMs take a while to start up so you have cancer pre-made some sitting there waiting but these are big VMs and we're putting lots of little functions in them what what firecracker lets you do is start a separate micro VM for every function and safely put all of the customers on one machine so you start packing them in it's a much more efficient way to run your capacity our utilization of those machines supporting lambda is vastly higher than having a machine with a bunch of empty space in it that we're trying to weight running for running for the customer so it's that efficiency is the thing and then the speed of starting a VM it's a very it's a very cut-down VM so it's 125 milliseconds with just to start the VM which is incredibly fast when you think hey give me a VM on ec2 it's you know they're in kinda like 30 seconds to a few minutes like I get 12 terabyte VM takes a little while to boot up but you don't have to pay for it till it finished including my good things about these huge machines right how about Robo maker can you talk a little bit about that and it's important so a rubber makers interesting on the open source blog which we posted on Slate on Sunday night early on Monday morning I did an interview with Brian Goerke who's the founder of the open robotics foundation and what we've done there is it's kind of an extension of sage maker if you think about that being AI if you've got these eight where I can deploy an AI model what is the AI model I want to do it wants to read something from the real world and modified the real word so it's a read from a camera or at some of the sensor and then control motors and servos and that's what Robo maker does it wraps the intelligence you can build with sage maker with the robotic operating system that has actually a library of actuators and a library of algorithms control algorithms you've got little brain in the middle and you've got a new robot that does something and we had the the Robo racer low racing car to which where all of these things come together to make an old toy race car that we can drive around tracks which is a whole other topic we get into but what interviewed Brian on what is the history of Rose the robotic operating system where did it come from you know what is the hard thing about running in it turns out the hard thing with Rose wasn't building the robots it was simulating the robots and the simulators quite a CPU intensive job it's graphics intensive you got this virtual world you're running and VR worlds are quite intensive and getting that installed and running was the hard part so what what what robot maker is is that as the service it's this simulator is called gazebo just a funny name so gazebo as a service is the actual service that effectively were charging for with a free tier so you can play with it and then we charge you for the sort of simulation units like how much computing time you're using when the rest of it is all you know cloud9 for the front end and deployment of fleets of data to fleets the robots and updating them and managing them but they're interesting thing is this is getting into like the people that the field of the first robotic thing is high schools high school robotic competitions they're interested yeah universities are interested in a university solar so we kind of it's not just for commercial production robots it's the whole training thing we're getting into STEM education if kids like playing with robots it's like Center and we're pulling all this in so now you can go home and take these like the latest most advanced AI algorithms that used to have to be doing a PhD at Stanford to be playing with and play with your kid you know over Christmas and see what you can come up with really simplifying the whole software development side of that when you look at the Dean came in competitions we're just awesome yeah all the kids they could have gravitate to the hardware cuz they can touch the software was really hard and and and this is gonna I think take a new level is particularly enough and it's all open source yeah you can go yes oh you've got this robot there no no I pointed them somebody who's complaining that we'd done it and no it was some proprietary robot thingy with the toy cars and I pointed them at the github URL it's that you can go build this thing it's all open source you can put anything else you want on it but the robot cars robot has rolls on it the robotic operating system H maker Robo maker all combined together and they're off running races and having all having fun now you guys are both Formula one fans yeah and you guys have been having some you know profile of Formula One folks here you got the little the mini vehicle riff on that really open source but I have another like thing I'm doing on the site it turns out the over the last year or so we started looking for opportunities to do sports sponsorship with a particular focus on Europe and the rest of the world we had a few US sports where they I don't know something with balls I like I like sports with wheels so about the middle of last year like this June we announced the deal with Formula One which is a multi-part deal part of the deal was just take them to the cloud that they have some data centers stuff they were running at a space and their data center is like no they wanted to do a technology refresh so for all the reasons that everyone else is moving to cloud we moved the sports core infrastructure to cloud over some number of years right so that's a process for starting and part of that is the archive of all Formula One races it's a treasure trove like 67 years of archive of everything they've got all the videos were digitizing it we're gonna figure out what to do what you know we've got to process it to label everything anyway so that's one thing and then we went turned up it we all turned up at Silverstone in the UK at that race it was the week after the announcement and that race we have a do as logos turning up on the screen because another piece was sponsorship so we start sponsoring the core video feed that Formula One uses to the world and that's 500 million fans watch Formula One so now 500 million fans for the next few years they're going to see a dope race logos on screen around the analytical insights of what is going on in the sport the odd rear tires are overheating you went round a corner this fast here's the pit stop strategy so we brand advertising associate with a high-technology sport and analytical insights and that's why we did that deal and they get all of our technology AI a lot of help helping them migrate and then the third thing we did that I got involved with was I'd already done a few CIO summits at Formula One races along the way so I was kind of like trying to poke my way into this thing that was happening I'm not involved in sponsorship set up right so hang on if you've done that thing yet and then them so we decided to do some executive events around Formula one so we'll pick a few races we'll have some you know corporate hospitality like things but when you put a bunch of senior executives together for a few days they share they solve each other's problems and you just get out of the way and they know the people that have solved one problem will share it with the other so it's a really it's like a tiny reinvent right here everyone is sharing if you sit next to someone what problem have you sold you can find stuff out so this is a concentrated version of that and we retired it in Monza earlier this year went great amazing I mean it's fun and it you know next to the business so it finally was like can we get someone on the car on Reba okay who's in Abu Dhabi on Saturday can we get them on Sunday night for the launch for the robot slut no this is like top guy in Formula One got here from Abu Dhabi if by Wednesday morning I'm just happy that they got here yeah that was that was a huge tire cube team we've watched your career you've been somebody who you know shares his knowledge and done some great work so thank you so much for coming back in the cube like that congratulations on all your great work Andy Jesse's coming up next we're excited about that keeper right to everybody we'll be back with our next guest Andy Jesse CEO of AWS right - this short break [Music]
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Mohit Lad, ThousandEyes | CUBEConversation, April 2018
(energetic classical music) >> Welcome to Cube Conversations. I'm Stu Miniman. Here with the CEO and co-founder of ThousandEyes Mohit Lad. Thanks so much for joining us here in our Palo Alto studio. >> Thanks too. I'm excited to be here. >> Alright, we always love when we get the founders on. So before we get into the company, take us back. What was the why, what were you seeing in the marketplace, and bring our audience a little bit about your background in the team and what you bring to the table. >> Sounds good. So, my background, personally, is I finished my PhD at TCLA and studied computer science, focused more on the Internet. And one of the reasons we focused-- my co-founder was my colleague as well-- and one of the reasons we focused on studying the Internet was we believed that it was going to dramatically transform our lives, and the quality of our life eventually will be highly dependent on the quality of the Internet. So that's essentially the reason we focused on researching on the Internet, on connectivity and performance. And then as we came out of grad school, and looked at the market, it was clear to us that the ship of the enterprise was dramatically changing because of the adoption of cloud, and SaaS, and infrastructure of service, and that the Internet was going to be a key component of what an enterprise looks like, and it was a black box. So our thesis behind starting the company was to really help companies understand how to manage Internet-centric WAN environments, which is what today's world looks like. >> Okay, for people that don't know ThousandEyes give us how long's the company been in business, the state of the product, how many customers you have, funding, and the like. Give us a snapshot. >> Yeah, so we started in 2010. We had an odd start in many ways because we didn't start with venture funding, so started with a small national SAANS foundation grant. And the result of that was we were very focused on customers from the early days. So for the first two years, very small, about three or four people, and then raised our first round funding in 2012 through Sequoia Capital. As of today, we're about 220 plus employees headquartered in San Francisco. And we split our engineering between San Francisco and London, so these are the two hubs. We also have offices in Austin and New York. And in terms of customers, close to 500 customers at this point of time, a heavy concentration in the mid to high end of the market, so we have more than 50 Fortune 500s, a large concentration of the top financials, and really what excites us is the fact that we're helping decode some really, really complex environments that are becoming more and more complex. >> Yeah, I loved that starting point. You find, in the networking world, there's a lot. It's government, it's scientific, need to understand this. Internet's been a distributor of architecture since the early days, but it's been going through a lot of transformations. Heck, even the TV show Silicon Valley's even talking about a "new Internet." And it's so funny for me to watch that because I'm like, oh wait, I'm talking to the people in here in Silicon Valley that are actually building that with blockchain and decentralization and the like, so its mirroring what's happening in the real world. >> Yeah, and the thing that people sometimes don't realize is the Internet was not built for enterprises. And I tell customers that when you're going to Office 365, when you're going to Amazon, you're relying on the same Internet that your kids are using to watch cat videos. And that's what's carrying your production traffic, and it's really difficult for enterprises to actually make sense of what's slowing things down, where the risk is, what's breaking, and that's where we really help companies understand and take control and thrive in these connected environments. >> It was funny, years ago we used to talk about "the consumerization of IT," and what people use at home will work its way into the enterprise, but you're right. What do businesses need that's different? ThousandEyes has, I believe you call it "Network Intelligence." How is that different than the public standard Internet that you like, and tell us a little bit about what your secret sauce is and what you're bringing to the customers. >> If you think about enterprises from 20 years ago, all the applications would be on the data centers, and it would be a pretty closed environment connected through MPLS connections and so on. So you could deploy the standard APM technologies on the data center to understand what's going on with the applications. And now if you fast forward to today, when you're using something like Office 365 or SalesForce or Workday, or so on, the applications don't sit on your premises anymore, and your network is not just your priority network, but a large portion, in fact, majority of your environment is actually the public Internet. So what is needed for you to thrive in this environment is the ability to actually understand what you depend on and be able to map out not just the user experience of applications that you don't control anymore, but the underlying factors that are impacting that application. And so what we're doing is essentially creating a huge, humongous data set on public performance of the Internet, of different components of the Internet. And we do this with some tremendous data collection but also a lot of smart heuristics that we've built on top, which makes sense of it. And then we marry this data with data we also collect from inside the enterprise. So what we're creating is this environment of a seamless network, and take off this notion of networks today are borderless, right? They really don't have any sort of borders around where the edges and so on. And what we're doing is making sure that customers can look at these hybrid environments as if it's their own private network. >> It's interesting, I think back, when we moved from the client/server era to now, the SaaS environments, like, oh, it'll just magically all work anywhere. I think back to Citrix, has a very heavy networking piece to be able to make those work anywhere. What needs to be fixed, what's kind of under the covers that most people don't understand that in a SaaS environment, solutions like yours are helping to make sure that I can have the promise of anywhere, any device, any cloud? >> Yeah, so a few different things. It's not just the applications are moving to cloud, SaaS. The users are also starting to be a lot more remote and mobile, and what that creates is an environment where a user may be unhappy with the performance of Office 365, and IT's responsible for solving that issue when the traffic is entirely bypassing the corporate environment. So it's going from a Starbucks coffee shop to Office 365 servers, and that's the environment that you're responsible for even though you don't physically control that. And as you think about that, the way we thought about the solution was not just essentially give people visibility into these complex environments, but also create an ecoystem where all these SaaS companies that you rely on as an enterprise are ThousandEyes customers. And we help them decode the Internet, and to large extent, deal with the Internet when they're delivering an application. But as an enterprise, if you're using one of these top SaaS applications, by using ThousandEyes you can not only understand the performance, but you can speak the same language with them when you are trying to troubleshoot and come into a consistent understanding of what the performance is. >> So, you're working with the SaaS providers, you're working with the enterprise, sounds like you're working with both. If I'm an enterprise CIO, and okay, yes, I'm pushing my people to work remote and everything like that, I can't worry about 10,000 employees and the network that they had. Help explain how that works. >> Right, so the requirements of a solution for today's world is beyond just giving visibility. Even if you rewind to the world from 20 years ago, you would find that when there's an issue, there's a lot of finger-pointing going on between the server team, the app team, the network team, and that finger-pointing has become worse in a multi-tenant environment, especially as you use third parties for your applications. So as an example from a few weeks ago, Amazon had a major outage in the East coast. And not only did it take down applications that were hosted on Amazon, but we had customers that were surprised that their applications were not working, and the reason they were not working was they were making, for example, API calls, where the API provider was hosted in Amazon. So they did not even realize the dependencies that they were bringing into their environment. So we had a situation where if we're using a messaging service, and I can't message the person sitting in front of me, because it's going through the Amazon environment. And so its really important in this ecoystem that we as a technology provider create something that helps you connect with each other, rather than just be a siloed solution and that's a huge part of our value chain is to make sure that we can provide you the technology that helps you see through different environments, but also establish good communications back and forth. >> Mohit, networking as an industry has tended to be one of the slower moving pieces of our market. The WAN has been going through such a transformation. You launched in 2010, from 2010 to now 2018, cloud is a much bigger piece, SDWAN wasn't part of our vocabulary. How are thing different now than when you launched the company and how has that impacted your product and your engagement with customers? >> That's a great question. One of the things that I see a lot is this shift in, at least some of the leading customers that we have, a shift towards the notion of network as a core competency. And what I mean by this is when you had environments which were static, so, you're familiar with Visio. People would use Visio to do their network topology maps. They would not change for five years, or maybe three years, depending on the customers. But if you do a Visio map of your extended environment today, it's invalid one second after it's done because the Internet is constantly changing. And so the notion of this network being a static thing is not valid anymore, and companies that need to thrive have to really treat the network as a core competency--and by network, it's not just a network, it's a skill set around networks. Coming back to the trends, the trends that you're seeing are essentially being driven by the fact that you do need to take control of the network, you do need to actually manage it, much more than you used to manage it in the past, and that will give you an edge when it comes to performance to cloud applications, better connectivities, sometimes in situations like SDVAN, it's around reducing cost through MPLS links. >> You've got kind of opposing forces when you look at that. Networking should be a core competency, but don't we have to have to have more intelligence in the network? Leverage all the analytics: machine learning and AI should manage that, 'cause it's changing so fast I can't wait for a person to do that. How do you balance that, how do your customers look at that, and how's that fit into your product? >> So absolutely right, I think networking should be a core competency but networking is not just about connecting devices and using wires to connect things. It's around really understanding what's happening, even understanding what the network actually looks like, because that's something you don't control. There's a lot of focus that we put on analytics, and one of the notions that we've developed over the many years is this notion of network intelligence. And the idea is pretty straightforward. When you're using an Amazon or an Azure, you're going through the same public environments that other customers are going through, and what we do is we essentially mine our entire data set, really understand what are the aspects of the network that are affecting multiple customers, and bridge that into a single cohesive view that is beneficial for you guys. So for example, if you have connectivity issues from the offices here at the CUBE to an Amazon, you would not only know whether it's just you, but you would have more perspective on, hey, this is a larger segment of the customer base of ThousandEyes is actually going through an issue, and here's where the specific issues are. So one of the benefits that the ThousandEyes ecosystem brings to customers is every customer that we add creates more value in the data set. >> How will some of the big waves coming like 5G, IoT, all of the Edge pieces, does that tie into the offering that you have? >> Ultimately, the common denominator for all of this is the Internet, right? Some of these technologies are more towards the last mile, but they have to go through the same core, the Internet, and it's really interesting because one of the user events we did in London a couple weeks ago, we had one of our customers, a large manufacturing company, and they were talking about how they were drilling in Texas, but the drilling was controlled through a site in Belgium, and all of this only worked because the connectivity was reliable. So they were using ThousandEyes to actually ensure that the connectivity between their giant 50 ton driller was maintained to their headquarters. So those are the kinds of applications that, we didn't build it for this specific application, but the fact is we find new ways that ThousandEyes is being used, essentially because there's more and more reliance on the Internet to make things work. >> Any other customer use cases that you want to highlight? Any customer case studies you can share? >> Yeah, so we primarily help with very broadly two sorts of use cases. So one aspect is if you are providing an online service that really depends on the Internet, has a global audience, or even a large regional audience, we help those customers really understand the user experience across the Internet and understand what parts of the Internet may be impacting the applications. So think about all the major SaaS companies that use ThousandEyes, all the major retail banks, they have an online asset that they care about, that's one use case. And then the other use case is enterprise companies. So this is everything from oil and gas, to tech enterprises, to financials. They depend more and more on the Internet when they are going into Cloud and SaaS, and for them it's really unnerving when they look at the environment they're getting into and have no visibility into this black box. So that's where we provide them intelligence into this extended environment and help them understand why a user may be having issues to Office 365 or WebEx, or all of the WYS or IP solutions that are also more and more Internet dependent. >> Mohit, how are your customers doing with the rapid pace of change here? You've talked about networking is a skillset. Finding the right skillset and training people up has always been a big challenge, but what are you seeing in the customers you're talking to? How are they doing these days? >> So the customer's very, depending on the maturity and the transition that they're going through, I still find in a lot of regions that the cloud is still new, SaaS is still new, and we're in many ways in a bubble in the value. Things happen pretty quickly here, but as you step outside you realize that some of the companies are ready to scorse and still making their first strides into SaaS and cloud, and one of the things we help these sets of customers with is essentially helping them plan towards that move. So if you have a large deployment, if you're making a large shift in your infrastructure, even, you think about, let's say a situation where I want to get rid of MPLS, I want to rely on direct Internet circuits, that's a big change, and we can help you measure the performance of MPLS performance of Internet and help you make that data-driven decision. Coming back to the notion of how our customer is doing, there are customers that have realized that network skillsets and engineering around that is core, so they invest a lot of efforts into building that core mindset. There are customers that are starting to build that, and there are customers that are looking at partners to bring that expertise in. So these customers will never build a core set of function around networking, but they look at partners, managed service providers that can bring that expertise into the environments. >> Last thing I want to ask you. You're talking about global networks, we haven't talked about security. Governance and compliance is usually some of the biggest challenges that we are having. The macroeconomic challenges of the Internet. We interviewed the president of ICANN a few years ago, and he gave a warning to our audience that said we might not have one Internet in this near future. We already are starting to see a fragmented Internet, and that could be a huge challenge. Security, governance, compliance, big topics here, but maybe bring us home on that as to what you're seeing and how that affects. >> So one of the things the Internet does, it connects people, right? And when it connects people it also makes it easy for the bad guys to reach the good guys, and so things that concern our audiences in terms of security. The way the Internet works, it's very easy for somebody to announce your address space, for example, and this has happened on several occasions, which creates a denial of service, a different denial of service where all the traffic would go to a party, which is announcing your address space, but not you. So there's all these issues where DNS mapping could be changed, the routing could be changed, and our DDoS attack that happens takes a lot of the upstream environment that you have out of the equation. And so as every day passes, there's more and more things that are being discovered in terms of how attacks can be generated, and how organizations can be brought down. So one example I'll give you which is very specific I've seen is in denial-of-service attacks, this is starting to become pretty routine in today's world. It started with the solutions being on-prem solutions that would detect the volume of traffic and try to filter traffic, and then it moved to using cloud-based solutions, because the volume of traffic would be so high, that you could not actually do this on your end. So you use these cloud-based solutions. You would turn them on when you would detect an attack, and then turn them off. And the financials in particular were always under attack, so now they've gone to a model where they're always turning these things on. A DDoS mediation service, which is based in the cloud. And what has happened, this is a really interesting phenomenon that we've seen, is, let's say, a particular bank, let's say Bank of America is under attack. The same provider that's protecting Bank of America is also protecting Wells Fargo and JP Morgan, and that infrastructure under stress could mean that Wells Fargo could actually have availability issues even though they are not under attack. So one of the things we see in the Internet is this notion of collateral damage, where you may not be the actual victim or target of an attack, but because of shared infrastructure, you're collateral damage. These are the scenarios which place more and more of an importance on gathering this intelligence on what's going on in the Internet. >> Mohit Lad, really appreciate you coming to help share with our audience everything that's happening in the WAN, network intelligence, multi-cloud, global environment world. Look forward to catching up with you more in the future. This has been a CUBE Conversation, I'm Stu Miniman, thanks for watching the CUBE. (energetic classical music)
SUMMARY :
Welcome to Cube Conversations. I'm excited to be here. and what you bring to the table. and infrastructure of service, and that the Internet the state of the product, how many customers And the result of that was we were very focused You find, in the networking world, there's a lot. Yeah, and the thing that people sometimes don't realize How is that different than the public standard Internet is the ability to actually understand what you depend on make sure that I can have the promise It's not just the applications are moving to cloud, SaaS. and the network that they had. the technology that helps you see the company and how has that impacted your product and that will give you an edge more intelligence in the network? and one of the notions that we've developed because one of the user events we did in London an online service that really depends on the Internet, what are you seeing in the customers you're talking to? and cloud, and one of the things we help of the biggest challenges that we are having. So one of the things we see in the Internet Look forward to catching up with you more in the future.
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Markus Marksteiner, Baloise Group - VeeamOn 2017 - #VeeamOn - #theCUBE
(upbeat music) >> Narrator: Live from New Orleans. It's The Cube, covering VeeamON, 2017 brought to you by Veeam. >> Welcome back to New Orleans everybody. This is The Cube, the leader in live tech coverage. I'm Dave Vellante with Stu Miniman. It's our first day of coverage at VeeamON 2017. The first time The Cube has covered VeeamON and it's quite an event. About 3,000 people here and as I say, we're being going two days of coverage talking to executives and partners and of course, the customers, we love the customer segments. Markus Marksteiner is here. He's the CTO of Baloise Group, insurance company out of Switzerland. Markus, welcome to The Cube. Thanks for coming on. >> You're welcome. >> So tell us a little bit about your company, your role and what are some of the things driving IT decisions. >> Okay, so are a life insurance and long life insurance company within Switzerland. We also have a bank in Switzerland which is included. We operate in Europe, in the country of Belgium and Germany and Luxembourg and Lichtenstein. So we are a company with about seven and a half thousand employees. And my role in there, is actually I'm a head of infrastructure and supports so I'm responsible for the data center, the user service center and the workplace environment. I also act as a group CTO because we have centralized all the data centers from the different locations to expose it to our headquarter. >> So financial services tends to be in the cutting edge of technology typically, very competitive industry and fast moving, very IT-oriented. What are some of the drivers in your business today? >> I think in the, especially in the insurance companies, we are, within Switzerland but also in Germany and Europe itself, it's a highly regulated market so. The possibility to, let's go for the public cloud is very limited because of regulation part. So therefore we have to deal with insurance companies within Europe but also within US and China, especially, which are very agile out on the market so. Therefore our business is now changing completely because from the traditional insurance which we have selled years ago, we will have to translate this into the industrialization world so meaning, we have to be more flexible on the market, to have shorter periods of production. And for me, as an IT reseller within the company, means my organization have to be agile as well. So, this is actually the most part we are changing to deal with security, that's the one part. But the other part is the agility. >> Paint a picture of your environment. What's it look like? Applications that you're supporting. What does your infrastructure look like. Your storage. Obviously, your backup, we'll talk about that. >> So we have, within Basel we have two data centers nearby. And we have now set up a third data center outside of Basel for disaster recovery because Basel is located on a earthquake area with a high risk impact so therefore our internal audit is set, it's not that good to have for the complete group data centers located on a earthquake plate so please set up a data center which is at least 100 kilometers away from our location now, so. Within the data centers, typically we have mainframes, we have servers, we have storage, all kinds of flavors. We have some centralization there. We have one with strategy in the infrastructure which a huge partnership with HP. In this area we have from storage part, we're using NetApp and DocuStorage. And as a backup software of course now, since nearly a year now, we are using Veeam for doing the backup of all the virtual machines. In the future, also the physical machines. And also we elevated Veeam because of the data implication into data center three. So this guarantees me to bring up the data at a certain time to get us into three to make the restore and the restart there. >> So you've got, two data centers within a synchronous distance and one is an asynchronous distance. Is that correct? So you have a three data center set up which is essentially is as close to zero data loss as you can get. >> Yeah, exactly. The data center three we are using not only as a cold backup standby data center, we are putting all the non-productive environment to this data center so we have all three data centers up and running and they have on a certain perspective productive level meaning for the developer, of course data center three is absolutely highly critical because they develop in data center three, all the data is there. For the productive part, we have data center one and two which is in Basel which has the availability there, so. We're using both sides and they're all connected together. >> How often do you test recovery in that set up? >> We're trying now to test it twice a year. But we cannot switch the complete data center because we have productive and-- >> Dave: It's too risky. >> It's too risky so we built up a reference model, a reference service where we have included all the environments we need to make it for the auditors visible that our infrastructure in data center three is working in case of an emergency. >> Okay. Let's talk a little bit more about the data protection strategy. So we have a high-level, we understand the data center approach but what about protecting the apps? How do you use Veeam? How did you start with Veeam and where are you now? >> I mean we came from an absolutely traditional data standards so we had a legacy backup system running based on file locks and then we started a certain time with NetApp and using snapshot technologies there. Because we had huge databases which are not able to fulfill the SLA anymore in the recovery mode so we have to switch them to them to NetApp. And then we started with data center three and then we had another problem. How can we replicate these data into data center three in a certain time to get the SLA fulfilled in case of an emergency. And there we made a revelation and Veeam was actually the one who was fulfilling all the requirements and it was easy to deal with them. So we decided, okay, let's try it Veeam. And at a certain time, we thought well, it's not only about data application with Veeam it's also about the complete backup stack, we can replace by this software. So we grow slowly with the possibilities we saw during the implementation phase. We said, okay, we can use this model and this model and then VeeamON came on so we could use the report part also for the sizing of the virtual machines and now on we just backing up almost everything with Veeam, so. >> Can you speak to organizationally, you know, how many people you have managing kind of backup and DR and what that experience has been like? >> In the past we had about three people which were responsible for the complete backup process. But they're very focused on their tooling, they could not tell me if the backup was correct. If the data was backuped correctly. They only say, yeah, my system is running and it's backuping but is it really also consistent. I don't know so we had to ask the engineers. With Veeam now, we switched completely. We do not have any responsible anymore for backup purposes itself. We took this because of the ease of use, the tool, we gave them directly to the engineers of Linux, of Citrix, or of Windows and they are now responsible for their own data. So they can now do the backups itself and they can also assure to me that this, what they do with the backup is correct and it's restartable. Because they have to check each time. >> Yeah, so you're not only operationally more efficient but you actually know that what you have works. >> Markus: Exactly. (laughing) Yeah, yeah. >> Great. I believe it's your first time at the conference. What's the experience been so far? What value have you been getting? What brought you here? >> Actually I came here with the goal to learn more about the Veeam company itself and this was actually during the networking areas and the networking part was very helpful for me to meet directly the management of Veeam to see what is their strategy and it was also in the general session, they have a story to tell and that's what, I was coming in here to get this information and in the sessions, and today also with the talks with Baronov directly and McKay, that's really, there's a spirit in this company. That's what we are looking for. Because we have so many big companies, vendors in our thing, where you do not have the connection to the management directly and for me it's very important because we try really to grow with our business and therefore I need a partner behind where I can rely on them. With Veeam, absolutely the case. >> So you mentioned supporting physical endpoints is something that interest you. Anything else from the announcements that you heard that excites you? Anything not there, that you're looking for in the future, too? >> Yeah, for the future for me it's actually the cloud connection is very important. Because we are still in the high-regulated market but I think also the insurance and the financial sector in Switzerland, there are slightly opening for the cloud services and also for us, it's the Office365 and Amazon web services, they're coming slightly into our organization and to know that there is also a possibility with the same backup software using this in a cloud, this gives me the feeling and also the assurance that I can go to my management and tell them, hey guys, we're choosing the right vendor because we can also use them for the cloud. I do not have to evaluate another product there for fulfilling this requirement. That's good to hear. >> So you sell insurance, your company does. Backup is largely insurance. How do you make the business case, what business benefits have you seen? Can you share with any metrics, maybe they're largely cost cutting. Maybe it's enabling DR. What can you share with us? >> The one thing I can share with you is actually we had a, that's not only based on Veeam by the product, by the backup itself, but it's also based on the Veeam reporter. We had in a branch office in Belgium. We have an issue where we had several active directory controllers running there. And with VeeamON, they reported that there's two controllers broken during the weekend and there's only one active directory controller available. Meaning, if this will also fail, we have to replicate the complete staff to Basel meaning 1500 users have to wait. And they are very aware about these profiles because they are using Citrix in the background. So meaning, we will probably have an issue there for about four to five almost a whole working day where a complete branch could not work. Meaning, there we just rolled up these two active controls with Veeam in a certain time period and then nothing happened. And I mean, counted in money, this would cost us at least a half a million Euro, this outage, if it occurred. >> Markus, in the key note, you know, one of the terms that gets thrown out is digital transformation. We've talked to a lot of financial service companies that, that terms resonate. What does it mean to your organization? How has it impacted your job? >> Yeah, it has a huge impact because our business lines they are now looking for other type of insurance. Meaning, in the past, we just insured the car for one year. So, the experience of the users then, also my kids is actually, I don't want to have a car insurance for a whole year because I'm only driving twice a month, a car. So they would like to have an insurance like insure what you use. >> Stu: As a service? >> As a service. And therefore we have to adapt this into completely other models because with our legacy systems, it's impossible. So what is our business doing? They're going out, looking for startup companies. Bringing them in and the startup companies, they start, typically in a cloud environment. They're very agile. And then when they bring out the product, the first thing is they ask for a connection to the legacy systems, for customer relationship management systems and stuff like this. So I have to really change my organization completely. And so I have to go away from these silos organization parts, into DevOps. And I also have to change my data center because I have to provide these services also as a cloud service, as it is possible in the public cloud, so. Meaning, the digitalization in the business has absolutely direct impact to my organization. >> I'd buy that service. I've got four kids, three driving, two at college. They really only need it a couple of months out of the year. I'll switch insurance companies. Give me a call. (laughing) All right, excellent. Thanks very much for coming on The Cube. Markus, we really appreciate it. >> Thank you. >> You're welcome, all right, keep it right there everybody. Stu and I will be back. Continuous coverage of continuous data protection, continuous content flow. VeeamON 2017. We'll be right back. (upbeat music)
SUMMARY :
brought to you by Veeam. the customers, we love the customer segments. So tell us a little bit about your company, So we are a company with about What are some of the drivers in your business today? So therefore we have to deal with insurance companies What does your infrastructure look like. Within the data centers, typically we have mainframes, So you have a three data center set up For the productive part, we have data center one and two because we have productive and-- all the environments we need to make it for the auditors So we have a high-level, So we grow slowly with the possibilities we saw In the past we had about three people but you actually know that what you have works. Yeah, yeah. What's the experience been so far? and in the sessions, and today also with the talks with Anything else from the announcements and also the assurance So you sell insurance, your company does. we have to replicate the complete staff to Basel Markus, in the key note, you know, Meaning, in the past, we just insured the car for one year. And therefore we have to adapt this Markus, we really appreciate it. Stu and I will be back.
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