>>Hey, everyone. I want to welcome you back. This is our intermission. And let me tell you what a morning we've had for those of you that don't know. I'm, Hayma Ganapati, I'm in product marketing at Docker. And I would just want to quote, actually someone who was in one of the chat rooms and this, I think encapsulates exactly how I feel today, because this is my first Docker con and the quote was from. And he said, I feel like a kid in an ice cream store where I don't know which flavor to choose. I want to go to all of the sessions and I got to tell you that's how I felt. And, you know, um, I want to just do some specific call-ups. Um, first of all, Dana way to keep it real in your interview. I love the cube interview. If you miss that, um, it was really great. >>She talks a lot about, uh, CI CD pipeline and you know, what to do with GoodHub. It was great. Um, I also want to say that I was, uh, slipping back and forth between the community rooms and way to go Brazil obrigado until all of the people who participate in the Brazil room, we had about 250 plus people in that room. And the, the chat window was just going crazy and in the French community room, Vive left hall. So if you've a uncle funny, uh, we had about 150 plus people in that room. So I just want to say that, you know, we've been seeing a lot of participation and I just want to thank everyone for attending and for participating on people have been so kind in the chat rooms, we just want to remind you to stay kind, you know, presenters put a lot of effort into their presentations, so just, you know, offer some positive and supportive critique to them. >>And the other thing I want to mention is all of the countries that we're seeing, all of the participation. So I'm just going to call out a few. We have people from the Netherlands, from Canada, from South Africa, Akron, Ohio, Belgium, Austria, yeah, Ecuador, New Zealand. And he cut up Westchester. Like, I mean, it just goes list goes on and on and on. And I think this really speaks to the power of Docker community. And it's a real testimony to how people from all over the world are in love with Docker technology and are excited to be here. And so I just wanted to thank everyone again and want to remind you that we want to leverage the power of community. And we have a fundraising campaign going on to help, uh, people who are affected by COVID. And you know, some of our big communities, especially in India and Brazil are, have been really affected by COVID. >>So we're asking you to contribute and we'd really like you to participate. Um, we have, uh, the, the link you can see here, Docker donates, you can tweet about it and would love to see the numbers go up for those donations, because, you know, I've personally been affected, had some family members pass away from COVID in India, and I'm sure other people may have stories that firsthand or secondhand. So please do that and let's show what the power of Docker community can do. And before I hand over to, to Peter, I'm just going to read out some of the tweets we've been getting, okay, this Brett and Peter, these are great. Uh, one of the, one of the tweets said dev environments is one of the most exciting features in the past few years. Super excited to try this out. Great, great, great tweet. Yeah. >>I agree to, um, another loving the content that was not your tweets. You can, you can slip me the 20 bucks later. Um, there's another tweet that says loving the content from hashtag Docker con so far fascinating use cases and interesting progress and future directions love that. And then there's another one I'm trying to find it here. Uh, I've been waiting for this so long Docker builds now work on Intel and M one. So keep those tweets coming. We love getting this kind of feedback and we love reading the chat room. So, um, Peter, you know, I attended your, your panel and I love that we were talking about a security and that moving, moving it left. So how did that go for you? >>Uh, it was, it was, uh, it was extremely fun. And for those that are, uh, I think my parents might be watching, so they probably watched it and were like, w this is the most boring thing I've ever seen, but, um, you know, you get a bunch of geeks and, uh, Brett has told me I should use geek instead of nerd, but I, I liked, uh, geek. So you get a bunch of geeks talking about security and coding and, um, what, what, what containers actually are, what vulnerabilities are. Yeah, it was, it was extremely fun. The panel was fantastic. They were very engaging the chat. I mean, I couldn't keep up with the chat. Right. It would just kept flying by, uh, luckily I had a helper to pull off questions, but, um, yeah, it's super exciting. You can, I know we're all remote, but you can just feel that energy, right. It was, it was great. It was great. Yeah. Yeah, for sure. It's super >>Connected. I felt that with your panel to Brett as well, sorry to talk over you there, but yeah. How did, how did it go for you? I, there was a lot of engagement in your session. >>Uh, ditto, like it was just, uh, there was so many questions. We only got to get a fraction of them. I tried to pick themes because, uh, when you talk about continuous testing and integration and all the things that take a part of that, um, you, you end up with lots of, well, what I like is the discussion around opinions, because so much of these pipelines from code on your machine, into production and everything in between, it's really, uh, it's a culture. It turns out to be the description of your culture and how you all perceive testing, how you, what you value in testing. And so that really started to come out as a theme, um, throughout that show. And we, we ran at a time. I was also watching Peters and it was fantastic, but like you think an hour is enough time to cover a topic, but it's just tipping tip of the iceberg kind of stuff. So I think it was super helpful. I learned some things, um, I really enjoyed watching Peters and, uh, yeah, can't wait for the next one. There's >>More than that. And likewise, great. I mean, I know, I know we're w maybe we pat chose it, but it, it was, it was super exciting to watch your panel. They were very Nikos, one of my favorite people in the world, uh, a fellow Austinite, but, um, yeah, I love that too. How you, uh, you were talking about opinions right. And playing off each other. It's, it's always interesting to hear smart people, uh, how they think, right. Yeah. I learned from how they think, right. Yeah. A hundred percent. >>So, all right. So we're, we're, um, what's next? Like, we, we gotta keep this thing going, so I've got to remember that. >>I want to, so I want to talk a bit about some of the panels that are, or the sessions that are coming up and just want to remind people that happened this afternoon. I'm all about use cases. You know, I was a developer for many decades, and it's great to hear how other developers are using the tools. But, uh, as a developer, I always wanted to know how are, what are the end user applications? And so we have two exciting sessions at 1:00 PM. We have sneak and red ventures, and they're going to be talking about how they used Docker containers. The title of the, uh, uh, session is great. An ounce of prevention, curing, insecure, container images. So check that out. And we also have another one at one 30 with Massimo, from AWS and Dexter Legaspi from Sirius XM. And they're going to be talking about a real world application using Docker containers. So I really want you to, to encourage you to attend those. >>Yeah. Um, can I say one really quick? Cause I'm Sue and a shout out to Eric Smalling. He's giving the red ventures talk with our partners. He's awesome. Go check out his, uh, but I'm really excited about Matt. Jarvis's sneak talk around. Uh, I think we might've talked about it earlier. My container image has 500 vulnerabilities vulnerabilities now what, right. I mean, I think as developers, as we're coming into this and dev ops and everybody right. You scan and then you see all these vulnerabilities just shoot by. And you're like, well, what do I do? So Matt, Matt will be addressing that. And he is fantastic. I can go on. There's a bunch of them. >>Yeah. There's a whole bunch of coming up and right up after this, I'm on a live stream with a bunch of panels on get ops. And then after that, Peter will be back. And so stay tuned and thanks for watching during the intermission. And we'll see you soon. >>I'm also leading the women in tech panel attend that. Don't forget to do that. >>Absolutely. Yep. All right. Ciao. Ciao >>For me like my first, oh, I get it about Docker was when I used a SQL server container on my neck book for the first time >>Being able to install Docker desktop, which was the first thing that I did and be able to build this without worrying about any of my software versions that I currently had on my machine. It was >>Awesome. One of the things, because I love the most about Docker is because I write books and I do video training courses to help a lot of people take their first steps with Docker and containers and to get a connection with those people and for them to come back to me and say, do you know what this is so cool, so easy, and it's going to change both my job. And, but also my organization, my team, all of that kind of stuff, change the experience that our customers have with our applications and what our business really puts a smile on my face. If >>You want to use containers, then Docker is the first toys, especially with tools like the mark Docker, compose, you can, uh, easily do your day-to-day job as a developer, or even if you're an ops person, then there are the books of the cloud and other things. So yeah, the idea is that we can go the simplicity one simple task, uh, to, uh, Daugherty mate and make that reuse as many times. Uh, that is one of the cool things I like about my >>Favorite part about Docker is using it as a developer tool. I using Docker desktop, really easy to install, really easy to run. >>Every time I come back to DACA, I love the simplicity of the way that it works, especially on things like security, which I find frustrating and hard. It's just done so seamlessly. And so my favorite thing about DACA is not just that it changed the world in the way that we develop in and ship and build applications and put that. It's just so easy that even the guy, like, I think >>It really is all about finding that aha moment, that hook where Docker really makes sense to you because once you have that moment, then all of a sudden, you, you know, you are on your way to being a Docker power user. >>We need for people to understand this technology better before they can, uh, actually dive deep into that. And Docker makes it easier to explain things, to explain the concept of containers, to explain how containers will work, how you can split your environments, how you can, uh, standardize all your pipelines and so on. It's important that we also take the time to help other people. And I think it's very important that we also give back and that's part of the motto of open sources. How do we give back to other people and how we help other people learn? And I think that's what I'm really passionate about. This whole thing is continuing, uh, giving back to the community. I just >>Hope and has fun at Docker con. And I know that there's a lot of great speakers coming and I will be watching the talks, even though they're happening at 3:00 AM and in my local time zone, um, I'm pretty excited to watch and, uh, hopefully watch more than later on streaming or YouTube or wherever they're going to be. So I hope everyone has fun and learn something and yeah, I don't see how you couldn't have fun.

>>from around the globe. >>It's the cube >>With digital coverage of IBM think 2021 brought to you by IBM. Welcome back to the cube coverage of IBM Think 2021. I'm john for your host of the cube ricardo for lenses here with me is the global managing director for IBM at Citigroup recorded. Great to see you. Thank you for coming on the cube. >>Thanks for having me. >>You're the team leader for Citigroup Managing Director um, a lot going on in the world of finance, Fintech technology, scale transformation. All this is happening. Always a leading edge indicator give us your perspective on the market right now on the, on that vertical and in general because there's so much scale is so much machine learning, so much going on, so much competitive advantages. Give us an overview of the industry, how you see them. >>So john I had the good fortune of working essentially around the world of work in europe in Asia in Australia, back here in north America. And I'll tell you what, there are some, some uh, dynamics are specific to a market. There are also a lot of common threads, right? You know, a lot of common threads right? As you know, my industry, financial services in the middle of uh great disruption right from payments to a global wealth to understand exactly. Not to reposition yourself is a, is a startup. Oftentimes looking time to be dis intimidated by many of the context. I have found that many financial institutions are very adept, a change in the way they operate a lot more nimble than they had been in the past. And they found ways to incorporate a lot of the techniques that some of the Frontex operate with. So they all have shark tanks, they all find a way to uh progress investments that they get to a point of uh, failing fast, right, more are some more adept than others. But for the most part, I'd say that everyone in the market is looking to beef up their, their core competences. >>And, you know, the financial, um, industry has never been shy of using technology ever. They've always poured it on. They always want to get more edge. Um, what's your, what is the edge now in the industry for, um, financial and, and in general, businesses who were learning how to be agile? What's the edge? >>I think the edges really finding a way to be ambidextrous, right? Because in many respects that you don't want to hold on to a franchise to what got you to a level of success. It's oftentimes it's in the case of my client is to be in good stead for more than 100 years, Right? So you don't want to let that go. But you also want to grow a new set of skills and grow competences that they need to take into the future. I have found that in many respects that many of my clients are remind me of what lookers and one said maybe 2025 years ago, our former Ceo and chairman, who said the last thing that IBM needs is a strategy. In fact, I think that many of our financial institutions that don't need a strategy, they just need the competences to innovate and executed scale and it's a lot easier said than that >>card. I want to get your perspective before we move on to some of the initiatives and work at city, which is probably compelling. But I want to get your expert opinion on a question that comes up all the time with customers and that are going post pandemic and looking at growth strategies. The idea of the unit economics of their business models tend to change with more data, more digital acceleration. Is there any observations that you could share for leaders who are looking to get that financial mindset or how the business is changing with whether it's copies or business models. Because at the end of the day, the financial upside of what we're seeing with digital is pretty significant. The economics are seem to be a real game changer on these, these conversations about acceleration, but also the results are business results are money. >>Absolutely, john, as a matter of fact, that I'd argue that while it's true that the common theme, so many and that several of our financial institutions are growing a skill in, in a, in a uh, approaching problems in a different fashion is also true that there's been a lot of redistribution of wealth across financial enterprises, Right? So it's not lost on all of us. Right. The security look at market globalization of the financial institutions, on the work. They really come all over the place with the clear winners in several sectors, site in Asia and europe as quality of North America. So what I argue is that while I think we're all tired of hearing the data is the new oil, right? It's also true that we need to find a way to finally harness the power of it. Right? And that's what I think IBM is more more adept at, right, argue that many of the common threads that we've seen across the financial institutions and back to the, to the measures of success you would indicate in a minute ago, not really around cloud, right around data and around digital transformation. Right? So our approach to cloud, for instance is unique, right? While there are a number of uh very competent hyper scholars, we've taken a different approach to it, right? We've taken our approach is more than after other highly specialized regulated workloads, right. Organ after the layer that allows you to port application seamlessly based on regulation costs and competition across multiple platforms. Right? So this hybrid concept has only been at the center of our strategy and that's the one that mama is is delivering our clients greatest value. Tell you what. I think one client told me once after hearing our hybrid story that while there were many cloud providers, there wasn't anyone that could help them out as much as I B. M. Dealing with your legacy and in all candor. I think it's fair to say that legacy is here to say well past our investment horizon. Right? So that level of self awareness, I think ended up believe forming our collaborations for years to come. >>You know, I'm a big believer and I've reported this and certainly talked to Arvin when um he was on the cube about this microservices, containers, kubernetes, these kinds of new technologies really allow for legacy to integrate well into the new modern era of computing in hybrid cloud. So totally agree. And that is really key tailwind for for innovation and these transformations. I have to ask you ricardo what's going on at city and IBM tell us take us through some things that you're working on, some of the exciting projects that you're driving. >>So the disclaimer is that I started this well three months ago, so I'll try to do my my team proud here. But what I'll tell you is that the teams you talk about are alive and well, it's sitting right? So on the cloudfront we are doing exactly that. We're focusing on on on being uh cities partner on the heavy cloud deployment, acknowledging that higher Ecologist is an ecosystem of participants, right? Technology that IBM s dominance in on prime computing. We'll go through a very different face going forward. We not only a comfortable with it, but we are trying to accelerate its deployment. Right? So you mentioned communities, you mentioned containers, Hence a redhead acquisition, right? Which has been central to the collaboration that we've uh we've established the city and we look at the broad, I'm also gonna go back to data and I will tell you that, uh, you know, uh, cities in the midst of a transformation journey of their own right. It's also the middle of a regulatory challenge. That's second to none. Right. With with the zero cc. Findings that then led to a financial remediation plan that the bank has put in place over the past two months. With that in mind we are looking to help the bank make a make a good crisis make the most of the crisis, right? And so helping, for instance, Mark Sabino, the head of Innovation City, find ways to infuse Ai into their internal Codec practices doing that. It's just smart business. The results in much better outcome at a lower cost and it's something that can scale because it's all seen before. Oftentimes our solutions have lacked the ability to scale to really keep up with them in >>ricardo. The relationship between IBM and city has been long standing. I believe. I read somewhere you're celebrating 100 year partnership. Is that true? If so. I mean, it's a huge milestone. What's the take us through the history and where this is going as a partnership? >>I've heard as a matter of fact is that as I first came on board that in fact our companies have been added for more than 100 years and someone showed me an actual document 100 years old, there was proof positive of that. So I'll tell you, I know that our firms would be added again 100 years from now. I will probably not be here to toast to it but I'm certain they will continue to collaborate and for the strong is this is my responsibility. I'll do whatever I can to help you continue to grow. We're only going to focus on three things I spoke about every cloud. Would you also want to be the partner? Is the bank transforms its operations right and infuse in it. Our Ai and process, information skills and capabilities. I think if we do that, we'll continue to collaborate and will continue to have our partnership fully rests on two pillars that is always independent, which are really innovation can trust >>great commentary, great uh an account that you're leading probably a great team behind how many people are on this team must be pretty massive and I'd love to see that document by the way, was it a memo? Was that type written was a handwritten? You know, it was a P. O. >>It was an Akron document and I get your copy. >>Uh so historic. I love those history. I love the IBM culture longstanding relationships. Final question for you. You've been in the industry for a while, you've seen many waves of innovation if you're talking to a customer, your friend or colleague and they had asked you ricardo, why is this wave so big and so important? What would you tell them, >>john I think at the heart of this transformation, the evolution, the way they should call it is not the intellectual products, the international new processes but entire no value chains that are being established by players that in many cases need need each other to coexist. This is hardly been the case in the past. I think IBM will form a great example of it, right? And so I do think that this is far more disruptive than what we have witnessed in years past and I can't wait to get get in it and my part to lead us through it >>ricardo, great insight, totally agree. This is a time of open collaboration, an ecosystem you're seeing in the ecosystem and network effect where people are integrating together in this new connected distributed economy. Global economy, thank you for coming on the cube, appreciate your >>time. Thank you so much for having me. >>Okay, Ricardo for Relenza, Global managing director for IBM at Citigroup. This is the Cube coverage of IBM think 2021. I'm John for your host. Thanks for watching. Yeah.

>>from around the globe. It's the >>cube >>with digital >>coverage of IBM >>Think 2021 >>brought to you by IBM. Welcome back to the cube coverage of IBM Think 2021. I'm john for your host of the cube ricardo for lenses here with me is the global managing director for IBM at Citigroup recorded. Great to see you. Thank you for coming on the cube. >>Thanks for having me. >>You're the team leader for Citigroup Managing Director um, a lot going on in the world of finance, Fintech technology, scale transformation, all this is happening. Always leading edge indicator. Give us your perspective on the market right now on the, on that vertical and in general because um there's so much scale is so much machine learning, so much going on, so much competitive advantages. Give us an overview of the industry, how you see them. >>So john about the fortune of working essentially around the world of work in europe in asia in Australia, back here in north America. And I'll tell you what, there are some, some uh, dynamics are specific to a market. There are also a lot of common threads, right? You know, a lot of common threats, right? As you know, my industry, financial services in the middle of uh great disruption right from payments to a global wealth to understand exactly. Not to reposition yourself is a, is a startup. Oftentimes looking time to be dis intimidated by many in the context. I have found many financial institutions are very adept, a change in the way they operate, a lot more nimble than they have been in the past. And they found ways to incorporate a lot of techniques that some of the Frontex operate with. So they all have shark tanks, they all find a way to uh, progress investments that they get to a point of uh, failing fast, right, more are some more adept than others. But for the most part, I'd say that everyone in the market is looking to beef up their their core competences. >>And, you know, the financial, um, industry has never been shy of using technology ever. They've always poured it on. They always want to get more edge. Um, what's your, what is the edge now in the industry for, um, financial and, and in general, businesses who were learning how to be agile? What's the edge? >>I think the edges really finding a way to be ambidextrous, right? Because in many respects, you do want to hold on to a franchise to what got you to a level of success. It's oftentimes it's in the case of my client is in good stead for more than 100 years, Right? So you don't want to let that go. But you also want to grow a new set of skills and grow competences that they need to take into the future. I have found that in many respects that many of my clients are remind me of what lugers and one said maybe 2025 years ago. Our former Ceo and chairman who said the last thing that IBM needs is a strategy. In fact, I think that many of our financial institutions that don't need a strategy, they just need the competences to innovate and executed scale and it's a lot easier said than that >>card. I want to get your perspective before we move on to some of the initiatives and work at city, which is probably compelling. But I want to get your expert opinion on a question that comes up all the time with customers and that are going post pandemic and looking at growth strategies. The idea of the unit economics of their business models tend to change with more data, more digital acceleration. Is there any observations that you could share for leaders who are looking to get that financial mindset or of of how the business is changing with whether it's KPI S or business models. Because at the end of the day, the financial upside of what we're seeing with digital is pretty significant. The economics are seem to be a real game changer on these, these conversations are about acceleration, but also the results are business results are money. >>Absolutely john as a matter of fact, that I'd argue that while it's true that the common theme so many and that several of our financial institutions are growing a skill in, in a, in a uh, approaching problems in a different fashion is also true that there's been a lot of redistribution of wealth across financial enterprises, right? So it's not lost on all of us. Right. The security look at market globalization of the financial institutions, on the work. They've really done a little place with the clear winners in several sectors, right? In Asia and europe, as well as here in North America. So what I argue is that while I think we're all tired of hearing the data is the new oil, right? It's also true that we need to find a way to finally harness the power of it. Right? And that's what I think IBM is more more adept at, right, argue that many of the common threads that we've seen across the financial institutions and back to the to the measures of success you would indicate in a minute ago, really around cloud, right around data and around digital transformation. Right? So our approach to cloud, for instance, is unique, right? While there are a number of uh very competent hyper Steelers, we've taken a different approach to it, right? We've taken our approach is more than after other highly specialized regulated workloads, right. Organ after the layer that allows you to port application seamlessly based on regulation costs and competition across multiple platforms. Right? So this hybrid concept has only been at the center of our strategy and that's the one that mama is is delivering our clients. Greatest father tell you what. I think one client told me once after hearing our hybrid story that while there were many cloud providers, there wasn't anyone that could help them quite as much as I B. M. Dealing with their legacy and in all candor, I think it's fair to say that legacy is here to say well past our investment horizon. Right? So that level of self awareness, I think ended up believing forming our collaborations for years to come. >>You know, I'm a big believer and I've reported this and certainly talked to Arvin when um he was on the cube about this microservices, containers, kubernetes, these kinds of new technologies really allow for legacy to integrate well into the new modern era of computer, what's going on at city and IBM tell us take us through some things that you're working on, some of the exciting projects that you're driving. >>So the disclaimer is that I started this well three months ago, so I'll try to do my my team proud here. But what I'll tell you is that the teams you talk about are alive and well, that's sitting right. So on the cloudfront we are doing exactly that we're focusing on, on on being uh cities partner on the heavy cloud deployment, acknowledging that uh fabric odyssey is an ecosystem of participants, right. Technology that IBM uh dominance in on prem computing will go through a very different face going forward. We not only a comfortable with it, but we're trying to accelerate its deployment. Right? So you mentioned communities, you mentioned containers, hence a redhead acquisition, right? Which has been central to the collaboration that we've uh we've established the city and we look at the growth. I'm also gonna go back to data and I will tell you that uh you know, uh, cities in the midst of a transformation journey of their own right. It's also the middle of a regulatory challenge. That's second to none. Right. With with the zero cc. Findings that then led to a final remediation plan that the bank has put in place over the past two months. With that in mind, we are looking to help the bank make a make a good crisis make the most of the crisis right. And so helping for instance, Mark Sabino, the head of innovation City, find ways to infuse Ai into their internal audit practices doing that. It's just smart business, the results in much better outcome at a lower cost and it's something that can scale because it's all seen before. Oftentimes our solutions have lacked the ability to scale to really keep up with them in >>ricardo. The relationship between IBM and City has been long standing. I believe. I read somewhere you're celebrating 100 year partnership. Is that true? If so. I mean it's a huge milestone. What's the take us through the history and where this is going as a partnership? >>I've heard as a matter of fact is that as I first came on board that in fact our companies have been added for more than 100 years and someone showed me an actual document 100 years old, there was proof positive of that. So I'll tell you, I know that our firms would be added again 100 years from now. I will probably not be here to toast to it, but I'm certain they will continue to collaborate and for the strong is this is my responsibility or do whatever I can to help you continue to grow. We're only going to focus on three things I spoke about every cloud, but you also want to be the partner is the bank transforms its operations right and infuse in it. Our AI and process information, skills and capabilities. I think if we do that we'll continue to collaborate and will continue to have our partnership fully rests on two pillars that is always independent, which are really innovation and trust >>great commentary. Great. An account that you're leading probably great team behind how many people are on this team must be pretty massive. And I'd love to see that document by the way. Was it a memo? Was that type written was a handwritten? You know, it was a P. O. Okay. >>It was an Akron document that I get your copy. >>Uh so historic. I love those history. I love the IBM culture longstanding relationships. Final question for you. You've been in the industry for a while, you've seen many waves of innovation. If you're talking to a customer, your friend or colleague and they had asked you ricardo, why is this wave so big and so important? What would you tell them? >>John I think at the heart of this transformation, the evolution, the way they should call it is not the introduction of new products, the international processes, but entire no value chains that are being established by players that in many cases need need each other to coexist. This is hardly ever been the case in the past. I think IBM will form a great example of it, right? And so I do think that this is far more disruptive than what we have witnessed in years past and I can't wait to get get in it and my part to lead us through it >>ricardo. Great insight, totally agree. This is a time of open collaboration and ecosystem you're seeing in the ecosystem and network effect where people are integrating together in this new connected distributed economy. Global economy, thank you for coming on the cube, appreciate your time. >>Thank you so much for having me. >>Okay ricardo for Relenza, Global Managing Director for IBM at Citigroup, This is the Cube coverage of IBM think 2021 I'm John for your host. Thanks for watching. Mhm

>>From around the globe. It's the Cube with digital coverage of IBM think 2021 brought to you >>by IBM. Welcome back to the cubes coverage of IBM Think 2021 virtual. I'm john ferrier host of the Q. We've got a great guest here brian Bouchard, co founder president and ceo of Allah credit brian, great to see you um promoting it all the way from Puerto rico to Palo Alto. >>Great to >>see. First of all. Thanks for having me. I really appreciate the opportunity. >>Yeah great, Great to see you. Thanks for coming on. Um first of all, before we get into what you guys do and how this all ties in to think what do you guys do? It Alex Burnett, Why the name uh is good, you're at the top of the list and alphabetically, but tell us the secret behind the name and what you guys do. >>So first of all, a crochet is based on the root word alacrity, which means a prompt and will prompt a joyous prompt itude excuse me to achieve a common goal. So we ultimately our network of >>individuals with >>the traits of alacrity. So eloquent. So that's our name. >>Great. So what's your relation with IBM and how you guys been able to leverage the partnership program in the marketplace take us through the relationship >>so Well, first of all, L. A. Quartet is a platinum IBM business partner and was awarded recently the 2020 IBM north american Partner of the Year award. And we were selected among 1600 other business partners across North America. We've been actually a consulting an IT. consulting company for almost 20 years now and we were founded in 2002 in Palo Alto. And we have focused specifically on cybersecurity since 2013. What is >>Right, what are some of the things you guys are working on? Because obviously, you know, the business is hot right now, everyone's kind of looking at Covid saying we're gonna double down on the most critical projects and no time for leisurely activities when it comes to I T and cloud scale projects, you know, mission critical stuff is happening. What are you guys working on? >>So we're focused on cybersecurity. Our our security services really complement IBM suite of security solutions and cover the full spectrum from our research and penetration testing, which helps identify vulnerabilities before it reach occurs. And we also have managed security services which helps prevent detect and remediate attacks in real time. >>And then finally, we also have a security staffing division and a software resale division which kind of rounds out the full amount of offerings that we have to provide protection for our clients. >>What are some of the biggest challenges you guys have as a business and house IBM helping you address those? >>Well, as you know, john, we all know that the importance of cyber security in today's world, so it's increasing in both demand and importance and it's not expected to wait any time soon. Cyber attacks are on the rise and there's >>no >>Uh there's no expected end in sight to this and in fact just this week on 60 minutes, uh, the Jay Powell, the chairman of the Federal Reserve Board, he noted that cyber attacks were the number one threat to the stability of the US. economy. >>Also this week, >>a public school in Buffalo new york was hacked with ransomware >>and the school, this uh, >>the school district is just contemplating you're paying the ransom to the hackers. So there's literally thousands of these attacks happening every day, whether it's in a local school district or state government or an enterprise, even if you don't hear about them, they're happening. And adding to the complexity that the cyber Attackers pose is the complexity of the actual cybersecurity tools themselves. There isn't a single solution provider or single technology that could ensure a company security. Our customers need to work with many different companies and disconnected tools and processes to build an individual strategy that can adequately protect their organizations. >>You know, I love this conversation whenever I talked to practitioners, uh, cybersecurity, you know, first of all, they're super smart, usually cyber punks, and they also have some kind of eclectic background, but more importantly, is that there's different approaches in terms of what you hear. Do you do you put more if you add more firefighters so to speak, to put out the fires and solve the problems? Or do you spend your time preventing the fires from happening in the first place? You know, and you know, the buildings are burning down, Don't make a fire fire uh don't make would make fire resistance, you know, more of a priority. So there's less fires, not firefighters. So it's that balance. You throw more firefighters at the problem or do you make the supply or the material, the business fireproof? What's your take on that? >>Well, it kind of works >>both ways. I mean, we've seen customers want to, they really want choice. They >>wanna, in some >>cases they want to be the firefighter and in some cases they want the firefighter to come in and solve their problems. So >>the common problem set that we're seeing with our our customers encounter is that they struggle one with too many disparate tools and then they also have too much data being collected by all these disparate tools and then they have a lack of talent in their environment to manage their environment. So what we've done at Lacqua net is we've taken our cybersecurity practice and we've really uh specifically tailored our offerings to address these court challenges. So first to address the too many disparate tools problem, uh We've been recommending that our clients look at security platforms like the IBM cloud pack for security. The IBM cloud fax for security is built on a security platform that allows interoperability across various security tools using open standards. So our customers have been responding extremely positively to this approach and look at it as a way to future proof their investments >>and begin taking advantage of >>interoperability with >>hand tools integration. >>Talk about what you see your business going with with this because you know there's not a shortage of of need um demand. Um How are you guys flexing with the market? Uh What's the strategy are you going to use technology enablement? You're gonna more human driven brian how do you see your business of unfolding >>Well? Actually really good. We're doing very well. I mean obviously we've made the top business partner for IBM in 2020. Um we have some significant growth and a lot of interest I think we really attacked the market in a good strategy which was to help defragment the market if you will. There's a lot of point solutions and a lot of point vendors that you know they they spent uh specialize in one piece of the whole problem and what we've decided to do is find them the highest party list. Every see so and see IO has a tick list. So >>they have that >>you know uh first thing we need we need a sim we need a E. D. >>Are we need a >>managed service? We need um what's the third solution that we're doing? So we need some new talent in house. So we actually have the added that as well. So we added a security staffing uh division to help that piece of it as well. So to give you an idea of the cybersecurity market size, It was valued at 150 billion in 2019. And that is expected to grow to 300 billion by 2027. >>And Akron is well positioned to consolidate the many fragmented aspects of the security marketplace and offer our customers more integrated and easier to manage solutions. And we will continue to help our customers select the best suite of solutions to address all types of cyber security, cyber security threats. >>You know, it's such a really important point you're making because, you know, the tools just piled up in the tool shed, I call it like that, It's like, it's like you don't even know what's in there anymore and then you've got to support them, then the world's changed, get cloud native, the service area is increasing and then the CSOs are also challenged. Do I have any clouds? Do I build on? Do I optimize my development teams for AWS or Azure? Now, that's kind of a factor. So you have all this tooling going on? They're building their own stuff, they're building their own core competency. And yet the sea so still needs to be like maintaining kind of like a relevance list. That's almost like a stock market for the, for the products you're providing, that it sounds like you're providing that kind of service. >>Uh, yeah, as well. Right? We distill all of the products that are out there, there's thousands of cybersecurity products out there in the marketplace and we kind of do all that distillation for the customer we find using, you know, using a combination of things we use uh Forrester and Gartner and all the market analysts to shortlist are, are solutions that we offer customers. But then we also use our experience. And so through since 2013, we've been deploying these solutions across organizations and corporations across America and we've gained a large body of experience and we can take that experience and knowledge to our customers and help them make some good decisions. So they don't have to make them go through the pitfalls that many companies do when selecting these types of solutions. >>Well, congratulations, got a great business and uh you know, that's just a basic, starts making things easier for the sea. So more so they can be safe and secure in their environment. It's funny, you know, cyber warfare, you know the private company have to fight their own battles, going to build their own armies. Certainly the government's not helping them and they're confused even know how to handle all this stuff. So they didn't they need your service. I'm just curious as this continues to unfold and you start to see much more of a holistic view. What's the IBM angle in here? Why are you such a big partner of theirs? Is it because their customers are working with you? They're bringing you into business? Is it because you have an affinity towards some of their products? What's the connection with IBM, >>all of the above? So >>I think it probably started with our affinity to IBM P radar products and we have a we have a lot of expertise in that in that solution. Um, so >>that's that's where it >>started. And then I think I B. M. S leadership in this space has been, Yeah, >>remarkable. Really. So like what's happening now with the IBM compaq for security, building a security platform to allow all these points solutions to work together. Uh that's the road map we want to put our customers on because we believe that's the that's the future for this, this uh, this marketplace >>and the vision of hybrid cloud having that underpinning be with red hat, it's a Lennox Colonel model of >>all things you can you can run it on. Sure. I've been plowed uh aws it's portable. Yeah. All this openness, as you probably know, uh, cybersecurity is really a laggard in the security and the information technology space as far as adopting open standards and IBM is I think leading that charge and you'll be able to have a force multiplier >>uh >>with open standards in the space. >>Open innovation with open source is incredible. I mean if you if if open source can embrace a common platform and build that kind of control, playing and openness to allow thriving companies to just build out, then you have an entire hybrid distributed >>architecture. Yeah, well, I think companies want to use the best in breed. So when we, when we show these solutions to customers, they want the best in breed, they always say, I don't, when it comes to security, they don't want second best. They want the best that's out there because they're securing their crown jewels. So that makes sense. Um, so the problem is having all these different disparate solutions that are all top in their category, none of them talk to each other so we need to address that problem because without that being solved this is just going to be a more, it's going to compound the complexity of the problems we solve day to day, >>awesome, congratulations brian, great story. Um you know entrepreneur built a great business over the years um I think the products amazing, I think that's exactly what the market needs and it just shows you what the ecosystems all about. This is the power of the ecosystem. You know 1000 flowers are blooming, you got a great product. IBM is helping as well. Good partnership network effect builds in and and still a lot more to do. Congratulations. >>Absolutely. Okay thank you very much >>brian thanks >>for coming on the q appreciate it. I'm Sean Fourier with IBM thinks 2021 virtual coverage. Thanks for watching. Mhm.