>>live from Las Vegas. It's the Cube covering Splunk dot com. 19. Brought to you by spunk. >>Okay, welcome back. Everyone's two cubes. Live coverage in Las Vegas. Force plunks dot com This is their annual conference. A 10 year anniversaries. Cubes coverage. For seven years I've been covering this company from Start up the I P O to Grove to now go on to the next level as a leader and security. Our next guest is Scott Ward, principal solutions architect for AWS. Amazon Web service is obsolete, reinvents coming up. I'm sure you're super busy, Scott, but you're here at Splunk dot com there big partner of AWS? Yeah, >>Yeah, definitely. I mean flux. Ah, great partner that we've had a strong relationship was flown for quite a long time. Both sides of the house eight of us and slugger are leaning in thio help add value to our mutual customers, say, even building on that spokesman, a >>longtime customer. And so you guys are really focused on cloud security had your inaugural reinforce event in Boston this year, of which we broadcasted live videos on YouTube, youtube dot com says silken angle interested. But this was really kind of, Ah, watershed moment because it wasn't your classic security show. He was a cloud security. >>Yeah, it was definitely. It was very much focused on just kind of focusing in, and in some ways it actually allowed People who don't normally get to come to a native of this event or focus on security really got deeper into security. Security of us is our top priority, and we want to make sure that our customers really understanding and being able to execute on that and be able to feel confident in what they're doing on running on AWS >>and spunk has become a very successful on. Some people call him the one in the number 1/3 party vendor in security for workload. APS. Elsie Long files it What single FX for Tracing Micro Service's around the corner. A lot of good things there. But as the cloud equation starts to come in, where the operation's need to have security and on premises edge clouds, roll of Amazon and your partner's air super important, you talk about that relationship and how that's evolving. >>Yeah, I don't think you talk about our partners. It's definitely very important, you know, we have, you know, it says lots of different service is on its platform that we allow customers to use. But those partners come in and help fill out the gaps where customers need somebody to be able to provide Maura or Extra, especially look at security so that that shared responsibility model we have, where the top half is the customers responsibility and a lot of flexibility and what they could do. And that means that they can bring in the partners they want, help them to be able to accomplish the things that they wanted to >>tell. What the security hub. Amazon's best security, huh? What's that about? >>Sure, Security Hub is a service that we actually launched out. Reinforce it. Generally available. Then it's focused on really giving customers visibility into high severity security alerts and their compliance status while they're running across. All the eight of US accounts allows them thio, aggregate, prioritize and sort all of this data coming from from multiple data sources, and we talk about those multiple data source. It really is a couple of different areas. Amazon Guard duty and was on inspector names on Macy. Also third party products. If customers using third party security products that can feed into security up to kind of give them that visibility. And then it's also running continuous compliance checks against the customers. AWS account's gonna let them know where they stand when it comes to compliance, where they need to go and correct things with a counter, the resource level. So really, you know, labeling customers to kind of get a lot more visibility and what's going on with US >>environment. We've been covering this and reporting on the story, but Amazon on cloud providers of general Amazon Azure, Google Cloud Platform customers relying more and more on you guys for security. But you have a relationship with slung, say 1/3 party. How did they fit in that a Splunk fit into that security hub model? How's that going? Is just clarified that relationship six. Plunk and Security >>Yes. So when you talk about Splunk in security, if there's actually a couple different angles there, one is Splunk enterprise product. It is a consumer of all the data that is in a customer security have environment so you can feed all that data into the enterprise product. Be able to kind of go ask the questions and take all the data that security provided, as well as all the other data that's unspoken, really be able to get some deep insights and what's going on in your environment. And then on top of that is the Splunk Phantom integration, which I'm really, really excited about. Because spunk is with Fantomas, Long customers actually take action on their security data, so customers have often told us like it's great you're making all this data available to me on I can see it, But what do I actually do with it? What? How am I gonna do something with it? So way advocate a lot for customers to be able to automate what they're doing when it comes to their security findings and get the humans out of the way as much as possible so they can really be adding a lot of value. So security feeds us to phantom and Phantom can run play books that will do as much or as little on that security. Finding data to kind of integrate that finding into the customers operational work flows and collect the right information are hopefully ultimately remediated that security findings so that customers can get some sleep and they can focus on other things that are more important. >>Talk about fancy for a minute, just to kind of change. Usually you mentioned that, obviously, I thought Oliver interview and reinforce. And here recently, he's one of the team's bunked with company. What is wise, faith and so >>popular? I think Phantom is popular because a couple things one. It is allowing customers, too, to resolve, intermediate and address an issue with what works for them and work full that works for them. It's not making them thio clearly fall into a particular box. They can add or remove pieces. The fact that it's it's very python based. It's usually in the security community so that they can probably find Resource is that can actually orchestrate build these playbooks and then then, once the bill playbooks that could reuse those pieces to address other issues or things that are coming up. So I get A allows them to really kind of scale, be able to kind of be able to accomplish these things when it comes to automation and addressing with security alerts as they continue to grow, you know, >>it makes things go faster, frees up people's time for productivity. >>I totally feel that that's That's one of the main reasons that people are looking at this. >>So someone's using Splunk for its own sake. I'm a Splunk customer. Okay, Security hub. Why should I use both? What's sure just clarify that peace >>is a couple of reasons where I would say that somebody would want to use both. One is security. Obvious is the continuous compliance check. So today, security have offers checks based on the Center for Internet Security. Eight of US bench work. So we are continuously running those cheques. There's about 43 rules that we are running. Each of those checks against your AWS accounts or resource is in those accounts until you where you are not in compliance. Get overall score. You could dig into what, what, where you needed to do further there. Security. Look at it's a central integration spot to get stuff into Splunk as well, so you can have guard duty, Macy inspector and third party stuff coming into security help and then you that one stop shop to get all that data into spunk, enterprise or phantom, and then The third thing is the fact that security it gives you that security view across multiple eight of US accounts. You can designate a master account, invite all your other organization accounts to share those findings, and your security team could go into security up and have one view of your overall security landscape. Be able to look at one single piece of glass, but across all of your organizations like those, those are some key value points. I would say that in addition to spunk in a customer might use security. >>Well, Scott's been great insight on thanks for clarifying the Splunk 80 relationship. Let's pretend I'm a customer for a minute. I'm like, Hey, Scott, you're switching Architect. Thanks for the free consulting with you Live on Cube. So I'm a Splunk customer. Log files. I see they got some tracing stuff going cloud native going to the cloud. We're employing Amazon. I'm a buyer customer Splunk And they got a lot of new stuff and seems awesome. Sore identified. 6.0 is out. How do I What do I do? How do I architect my swan give me more headroom? Grow my swung capabilities with same time. Take advantage. All the radios. Goodness. Would you lay that out? >>I would say I would say, You know, I like your spunk. You kind of You know what? You bought spunk for a particular reason. It's there to answer questions. Is there take data and is lying to kind of move forward? I would definitely architectures long to be able to consume as much data as possible. He did. We have lots of different integrations. Consume that. You shouldn't move away from that. So I would definitely use that. I would use security hub for kind of getting that centralization spot for everything related to your eight of us environments that can then be your central spot into a Splunk. You have people that it's really not necessary for them to be in the Splunk. They don't know Splunk security. It might be a good spot for them to actually do some investigations and learn things as well so that they could do their job. And then you really kind of used with deep technology and quarry capability is slowing to kind of do those deeper dives really understanding what's going on in your environment, something you know as a buyer. I think you could use both. And I think there's a there's room for you to kind of take advantage of both and get the best of both worlds. >>It's really exciting with security going on. It's kind of crazy the same time because you have clouds scale. You guys have been led. The market there continue to be leaders in Cloud Cloud scale, Dev ops. Everything else on the roll volume of data is increased so much. You guys just had your inaugural conference reinforced, and I want to get your thoughts on. This is a solution. Architect of someone in the field difference between traditional security chasing the bad guys defending intrusion, detection. All that good stuff. Cloud security because you have all the security shows out. There are s a black hat. Def Con Cloud Security introduces a new element around howto architect solutions. What should people know about the impact of clouds security as they start thinking ballistically around their enterprise, >>right? I think the important thing I think is you know, the things you mentioned. The vulnerability scanning the intrusion detection is all still important in the cloud. I think the key thing that the cloud offers is the fact that you have the ability to now automate and integrate your security teams more tightly with the things that you're doing and you can. Actually, we always talk about the move fast and stay secure. Customers choose eight of us for self service, the elasticity of the price, and you can take advantage of those unless your security can actually keep up with you. So the fact that everything is based on an FBI you could define infrastructure is code. You can actually enforce standards now where they be before you write a line of code in your dad's office Pipeline were actually being able to detect and react to those things all through code and in a consistent way really allows you to be able to look in your security in a different way and take the kind of philosophy and minds that you've always had around security but actually able to do something with it and be able to maybe do the things you've always wanted to do. But I've never had a chance to do so. I think I think security can actually keep up with you and actually help you different. You're different to your business. Even more than maybe it didn't. >>New capabilities are available now with new options. Exactly. Great stuff. Conversations here at dot com for in Vegas Splunk conference. I'll see they're using You guys have reinvent coming up people be their first week of December. You got a music festival to intersect, which is gonna be fun, But I'm not 10 that. Yeah, don't fall over and die from all these. What are you talking about here? What are the key conversations you're having here? Sure. Here at swan dot com, on your booth to customers. What is it? What's the mean? Sure, >>I think the main talking point is and I'm actually presenting it in the breakout theater this afternoon. We're talking about that taking action portion of like, Data's insecurity or data's in eight of us. How do you do something with what are we enable? And how does a partner like Splunk come in? And what is that? Taking action actually looked like to allow you to be able to do things that scale and be able to leverage on take advantage of your precious resource is and use them in the best way possible something. But that's a lot of the conversation that we're having and things that were focused. >>And what do you hope to walk away packs tonight? It's gonna be for people leaving that session. >>I think I think people should should walk away and understand that it is within their reach to be able to actually be able to to kind of have this nirvana of being able to sit to react to security events and not have to have a human engaged in every single thing. It is a crawl, walk, run type approach you're gonna need to figure out. How do I know when I see this one of the things I want to do? How do I automate that? Validate that that's actually true and then implement it and then go back and do the next thing that really like customers to walk away to know that that is possible on that, with a little bit of investment, they can make it happen and that at a certain point it will really have benefits. >>Well, eight of us have been following you guys for eight years of Cuba's will be our ninth year, I think for reinvent been fun to watch Amazon growing. I'm sure they'll be. Thousands of new announcements every year is always away with volume of new stuff. Give a plug for a second on the Amazon partner. Never was your part of your arm and scope of relationships with third party partners how important it is. And what are some of the cool things going on? Sure. So I >>mean the elves on Partner Network we're focused on partnering with, You know, it's really that cell with motion where we're going out and AWS is selling the partners selling. We work with technology providers and solution systems integrators, and we're really focused on just working with them to make sure that the best solution possible is being created four customers so that they could take advantage of the partner solution and the eight of us cloud, and that they're getting some sort of a unique value that they're going to get by using the cloud and that partner solution together to help them be security or or any other sort of area that they feel more confident. That could be more successful in the crowd through a combination of both of us and >>there's a whole team. It's not like a few guys organization, hole or committed. Thio Amazon partners. >>Yes, yes, yes. I mean, you know, I'm one of many solution architects on the part of team way have partner managers. We have market. We have the whole gamut of people that are working globally with our partners to help them really kind of have a great success. And in a great story to tell about >>people throw on foot out there. Amazon doesn't work with partners. Not true. >>We have tens of thousands of partners, and that's my job. I'm working with partners on a daily basis. I would events like this. Someone phone calls I'm providing guidance is very much a core thing that we're focusing on. >>Harder Network has got marketplace. Amazons are really putting. Their resource is behind with mission of helping customs with partners. >>Yes, definitely. And and we do that a lot of our ways way have partners and go through tears way have confidence sees that we actually allow partners to get into, so customers can really go find who's who's the best or who should I be looking at first when I have this particular problem to solve their we've got a security confidence. He may have confidence season really working to help our customers understand. Who are these partners and how can they help that with >>We've been following Terry. Wisest career is an amazing job. No, he's handed the reins over to new new management is gonna chill for awhile. Congratulations on all your success with Amazon and appreciate it. Thanks for Thanks for having me, Scott War Pretty Solutions for AWS Amazon Webster's here inside the Cube at Splunk dot com 10th year of their conference, Our seventh year covering with Cuba, John Kerry will be back with more after this short break.

>> from Bahrain. It's the Q recovery AWS Public sector Bahrain brought to you by Amazon Web service is >> welcome to the cues conversation here. You're in Bahrain for Amazon Webster, is this summit our second summit? Um, here. Big news. Amazon Web services announced the availability of the region in the Middle East. I'm here with the chief of Public Sector Theresa Cross and vice President of Worldwide Public Sector. This is a huge milestone. This event one just in terms of the event. The interest across multiple countries in the region. Yes. And you have a new region with multiple availability zones? Yes, up and running. Congratulations. >> Hey, we launched the confetti today and yes, we're open for business and we do. It's a hyper scale region with three available the zones and lots of activity already here in the delays. But it really is a substantial kind of milestone because we started this sometime back in the Middle East, was one of the top regions around the world requested by our partners and customers. And now here we are. >> We've been talking with you for many, many years and I love interviewing you, but this one to me feels like it's not the weight off your shoulders. It's you're at the start line of another marathon. You've achieved so much with this because what's the first thing about Bart Rainey? We've reported on this on Select Angle and our other sites is that you get a lot of work here, is not just turning on a region. There's a lot of government commitment cloud first, full modernization, fintech banking systems, a full re platforming of a government and society and Amazons powering a lot of it and causing a lot of economic growth. So this is a big deal. >> It really is a big deal because, like you said, it really is about digital transformation here. And when I met the crown Prince in 2014 we had this conversation about really creating the economy here in a different way because Bob terrain itself, it's not oil rich country, but a smaller country with lots and lots of tourism. But in this region, while we haven't based here in Bahrain, this is truly a Middle East GCC region and but But part of that, the reason to start it here in my reign was that they really did take a lead in government transformation. As you heard them say, they're going all in shake Some on today talked about government is moving really fast, and they actually did the hard work to think about their telecommunications industry, their government regulations. They started with cloud first, and then they created all the write regulations to make this happen. So it is kind of phenomenal how quickly, in some ways, you know, feel slower than we'd like, But it's really moving quite fast. >> It's pretty fast. You should get a lot of kudos for that. I think you will. But I think to me what's interesting. The news here is that there is a balance between regulation and innovation going on, and regulation can be hampering innovation, some cases and not enough regulation. You have a Facebook situation or >> right so >> it's a balance. These guys have done it right. But to me, the tell sign is the fintech community, >> because that's where >> the money is. The central bank and then the ABC bank are all talking about a pea eye's all in with Amazon that's gonna create an ecosystem for innovation. Startups, et cetera. >> It totally isn't you heard Thean Vivid Jewel from ABC Bank today talk about their platform. What they're doing with clouds and the reason they chose a DBS was because we had this region of Bob Terrain, and they wanted to move quickly in. The regulations now have been updated in a way that actually allows them to do their banking applications in the lab. There's also a startup accelerator here, Fintech May, and they're doing a tenant work with new types of financial applications. So it's so exciting to see this kind of happening than the lace for I think a lot of people thought it would be much slower. We have a ways to go. It's still day one, for sure, but all the building blocks are getting there in the right place to really make this happen. >> You know, 80. Jessie's quoting the announcement you guys had just a couple weeks ago. Laura Angel And in July, the clouds of chance unlocked digital transmission. Middle East, says Andy chassis. Obviously unlocking is a key word because now you have customers from startups to large enterprises and ecosystem of a P M party. So the Ap N Group is here. Yes, So you have global I SUV's here and knew I s V's. You got the government and the education and to me, the news of the show. To me at least maybe it's not the big news, but is that you guys? They're offering a computer like a cloud computing degree. Yeah, for the first time about that news, >> you are right in terms of kind of every sector's picking at, but like in most places around the world, this is not unique. We need skills, and we've got to make sure that we're teaching the skills, working backwards from what the employer needs, like a TVs. So what? We've been here. We announced today we're launching our first cloud computing degree at the university of our terrain, and they're kind of thing. That's really unusual, John. They're going to do a phase one where they offer a cloud certification starting in early 2021 every program at the University of Bahrain, Whether you're in finance or banking, or business or health care or law, you can do this cloud computing certification, which gets you going and helps you understand how you last cloud in your business and then in the fall will be announcing the four year starting, the four year cloud computing degree, and that is in conjunction with our A DBS Educate program. And it will be all the right cloud skills that are needed to be successful. >> Talk about the demographics in this country because one of the things that's coming up is when I talk people in the doorways and it's a chance to talk to some local folks last night that that all in an Amazon, the theme is this. This younger generation yes, is here, and they have different expectations. They all want to work hard. They don't want to just sit back on their laurels and rest on their on their location. Here. They want to build companies they want to change. This is a key factor in the bottle rain modernization. Is that >> Yeah, generation well, all across the Middle East. The thing that's unique about the mill aces, the very young population you had millions of gamers across the Middle East as an example that comic con and Saudi like two years ago on that was one of the most popular things was fortnight. As soon as the region got at all the different gaming started taking place. But we want to create a culture of builders here, and the way you do that is what you said, John putting it into their hands, allowing these young people have the tools create a startup became entrepreneur, but they need to have access to these tools. And sometimes capital is often not that easy to get. So they want to make sure that the capital that they're given or that they have, whether it's bootstrap capital or venture capital, fending or whatever friends and family, they want to make sure that they can use that capital to the greatest advantage to build that company out. And I truly believe that this is gonna help them having an eight of us cloud region. I mean, you saw. Today we have 36 companies that launched their offering in the region on the day we actually announced so that they had specific offerings for the Middle East, which pretty exciting. I mean, that's a lot on day one. >> I mean, it's still day. One of you guys always say, but literally day one they were launching Yeah, I wanted to comment if you could just share some insights. I know, Um, your passion for, you know, entrepreneurship. You guys are also some skill development investing a lot of women in tech power panel this morning, there's major change going on. You guys were providing a lot of incentives, a lot of mentoring, this internships in conjunction with by rain. There's a lot of good things. Share some of the new things that you're working on, maybe deals you're talking about doing or >> way announced Thio kind of new things today. One is we have our we partake program, which I'm, of course, super passionate about. And that is about preventing tech learning and skills to women and underserved in representative communities. So we announced three other training programs here across the Middle East time. So those were put up today and you'll continue to see its role more and more of those out. And the other thing we did yesterday we announced a internship program with the minister of Youth here in Bahrain. That was shaped Nassir, who's a very famous He's that King san, and he's a very famous sportsmen. He does. He just won the Ironman Ironman and 2016. It was the world champion. He does endurance horse racing, so he's a He's a someone that the youth look at to here, and so he's doing all these programs. So we announced a partnership that were the first group doing the internship with this youth program, and so we're very excited. We're going to start that small and scale it, but we want to get these young people quickly and kind of get them excited. But here, what they focus on it is underrepresented communities. So it fits so nicely in with what we're doing with our attack. So you have both Oliver training our over 400 online courses that we offer with a dubious education academy. Now degree now our internship program and we protect. So, John, we're just getting going. I'm not saying that this is all will offer, but these are the things that were getting going with, and we need to make sure we also Taylor things like this Ministry of Youth program and sports at to the region in terms of water, their local needs, and we'll make sure that we're always looking >> at the entrance. Just just get him some great experience. Yes, so they can earn and feel good about themselves. This is kind of a key, exactly thing not just getting an internship, >> and it's, I think, locally it will be about teaching them to do that, disagree and commit really have that backbone to build that company and ask all those hard questions. So we're really going to try to indoctrinate them into the Amazon a TVs culture so we can help them be entrepreneurs like we are every day. >> And you got the data center, you got the city, the centers, you get the regions up and running, and architect, it perfectly suits up with people in it. Are you going to staff that with local talent, or is it gonna be Amazonian is coming in? What's the makeup of staff gonna be? What's the >> story? I mean, our goal is to hire as many local talent. We everywhere we go around the world. We want to get local talent because you can't yet if we did, First of all, we don't have enough people in our headquarters to bring folks in here, so we really have to train and educate. But locally, we have an office open here by rain. We haven't Office Open and Dubai and one down Saudi, and that is local talent. I mean, we are trying to use as much local talent and will continue to create that. And that's kind of the point. Jonas talking about the degree working backwards from what the employer needs. We want to give input because we think we also are getting good. Yeah, so we need to get the top. But we need those other individual employers that keep telling us we need more cloud skills to give that input. But, yeah, >> we're going to get a degree, migrate them into the job >> market, right quick like >> and educates. Been doing great. I learned a lot. This is a whole opportunity for people who want to make money, get a job. Amazon Web service is >> It's a place you could either work for us. Work for someone now, like even the government has a >> virus. Make a person tomorrow >> there. Yet >> we had one, >> but the point of being a builder, what we're seeing more and more John are these companies and government entities are building their talent internally. They're not outsourcing everything anymore, and the whole culture at being a builder, not just outsourcing all that. And that's what eight of us really helps all these entities. D'oh is moved quicker by having kind of some in house talent and not outsourcing everything to slow you down. That >> really thank ABC pointed that out beautifully in his point was, Hey, I'm gonna you know, I'm all in on AWS. We have domain expertise, We have data. That's our intellectual property. We're going to use that and be competitive and partner. And >> yes, and the new models it is. And that I p stays in house with that company or entity or government organization. It was so fun for me today to hear Shake some on from Maggie. A talk about the government is moving fast, and I think that's an example of a really are they figured out clown helps him just go a lot faster and save many security. >> I'm glad you brought that up. I know you got a short time here, but I want one last point in. We've been talking a lot about modernization of government, your success with C i a United States jet I contract still under consideration. All this going on you're experiencing by ranges and, um, unbelievable, fast moving government. They kind of get it. United States some places gets it. This is really about focusing in on the workloads. What have you learned? As you've been engaging these modernization efforts with governments summer slow, some of political ramifications behind. No one wants to lose. Old guard will hold onto the rails. We've seen that in the news, but this is coming fast. What are you learning? What do you >> take away its leadership? I mean, at the end of the day, all these things were driven by a very strong leaders. And even you can see everybody today on stage. It is leaders that make a decision that they wanted a faster and they want to modernize but have the capabilities. No matter if you're the U. S. Department of Defense. Ah, yes. Health and human resource is National Health Service in the UK or RG a hearing by rain, the government's or enterprises that we work with around the world. The key is leadership. And if there's that leader that is really strong and says we're moving, did you actually see organizations move a lot faster if you see people kind of waffle anger. I'm not sure, you know, that's when you can see the slowness. Wow, What I will tell you is from the early days of starting this business in 2010 the individuals that always move fastest for the mission owners because the mission owners of whatever the business West at a governmental level or enterprise, they said, we need to keep our mission going. So that's the reason they wanted to walk through this transformation. >> And now, I think, with developers coming in and started to see these employees for these companies saying, No, no, what's the reason why we can't go fast? That's right now a groundswell of pressure you see in both government, public sector and commercial. >> And you saw Mark Allen today on stage talking about security. It iss literally day. Zero thing for us, and the reason a lot of our customers are meeting faster now is because of security. Cloud is more secure in their meeting to the cloud for security because they feel like they could both optimize, move faster for workloads, and now they have security. Better, faster, cheaper security, bad design, >> Theresa always pleasure thinking coming. Spending time. Thank >> you for coming to Barbara Ryan. Thank you. So >> we're going global with you guys is seeing the global expansion 20 to 22nd region. 69 availabilities owns nine more coming. More regions. More easy. You guys doing great. Congratulations. >> Thank you. >> Secure. We are here in Bahrain. Form or coverage. Global coverage of the cube with Reese Carlson, vice president of worldwide public sector. She's running the show doing a great job. We're here more after the stroke break. Stay with us.

>> Live from Boston, Massachusetts, it's the Cube. Covering AWS re:Inforce 2019. Brought to you by Amazon Web services and its ecosystem partners. >> Okay, welcome back everyone. It's the Cube's live coverage in Boston, Massachusetts for Amazon Webster's AWS re:Inforce: their first inaugural conference around security, cloud security. I'm John Furrier with my host Dave Vellante. If you're talking about security, you can not talk about cybersecurity, how it impacts government, society and commercial. We've got two great guests here from Telos, leader in cyber out of D.C. AJ Turcot, business development, and Tom Ryder, VP of commercial sales at Telos. Great to see you guys. Welcome to the Cube. >> Thank you, John- (A.J. talks over) >> Thanks, John, great to be here. >> I've been intrigued by Telos over the years. One, great company you guys, so congratulations. John Wood is phenomenal CEO. He's been hanging around for a long, long time. He's seen many cyber waves in security. You guys have a lot of experience. Now, we're talking about modernization of government. A week and a half ago we were at AWS Public Sector Summit which is this show in DC with Theresa Carlson's team. That's all about modernizing government, public sector, procurement, modernization in technology cloud. Here, the security conference feels the same kind of vibe for security. Not so much modernization but kind of level up, get faster, get better, get stronger. You know, everything's great, now lets go do it. So, similar kind of experience. You guys are in the middle of both those worlds. >> Yes. >> What's your impression? Are these coming together? Are they two separate? What's your impression of the show? >> Uh. It's, security is job zero. People have been saying that for a long time. The rubber's meeting the road now. You can see, this is, this wouldn't have been this big years ago. So, we're happy to be here and be part of this. Our company has been focused on cybersecurity since the word 'go'. And we're definitely seeing you can't do modernization without baking security in. Everybody gets it. It's not a bow tie any more. Wouldn't you say? >> Absolutely and it goes from the software development of the life cycle all the way up the stack. Little anecdote, John has been around for a long time. He's actually in the, and he'll hate me for saying this, but he's the longest standing CEO of a company in Virginia right now at 25 years. (laughter) We've been around for a long time. We understand cyber security and we've seen it morph as the various platforms have evolved. But, definitely a great show. A lot of vendors: some new, some old. We meet some friends that were with one that are now with another. And asking them why they changed and they say, "Well, the old school and the new school, different methodologies, different ways to approach it." But the problem fundamentally stays the same. >> Everyone else uses the old guard, uses the term 'old guard, new guard.' That's Jazzy and Theresa's word. But it really is about the transformation of that all companies are becoming security companies. They say that about media. All companies are becoming media companies. You inherently have in this horizontal impact of security. It used to be that this firms does security. You hire them and they come in, they do the job. But now, to where you got to bake it in, you start to see the brands: Microsoft, all these brands that were once software companies in general purpose areas really getting deeper into security. And then companies themselves like Capital One, Liberty Mutual, they're building out. >> Right. >> And potentially now turning it from a cost center to a revenue center. So, the model's upside down right now in a good way. What's that doing to the industry? And do you believe that it's happening then too? What do you see happening? >> The challenge in front of us right now is security has to keep up the pace and the scale of the cloud and the modern world. I know that we've had to change our tunes in our product suite to be able to, you know, test and demonstrate compliance at pace and at scale. Otherwise, you're just slowing down development. I mean, the real beauty of the cloud is, uh, the speed at which you can fail, recover, get the feedback loop, move forward and security's now at that pace and I think you'll see around here the companies that are offering that, not just a new coat of paint on a traditional offering are going to excel in this space. >> Well, this is why I like what you guys do because you talk to practitioners. They say their number one challenge is how to keep up with that pace. I mean, you could talk to one person at Amazon and no one person knows all the services or they think 'Oh, Amazon doesn't have that or oh, yes they do have that." So, having a partner like you guys to help navigate that pace of change is critical. So, how have you made that, you know, a tailwind for you guys. And what are customers telling you that they need help with? >> Uh, what we, our end of it, the piece of the elephant we touch, >> Yeah. is, um, the customers are allowed to use the cloud. They're encouraged to use the cloud. They're going to school to get trained and certified. But you can't go at this pace unless you are authorized. Right? You need permission. Nobody's allowed to put in the plug without their permission. And that's where our end of it is. And we've had to really retool to go at this cloud pace. I've been at Telos for over nineteen years and it's exciting now. And when we had the opportunity to go into the commercial side of things, I really lept at that because we're now building, you know, as I said, tooling out to keep at this pace of 'how do I test? Don't be a detractor. Don't be a slower-downer.' and, you know, it's the way we got to be. >> Take a minute to explain your product offerings for the commercial sector. What are you guys offering? What's the value proposition? >> Sure, um, our product suite is called Exacta. It's a mature product in the fed space. It's been around for nineteen years. And it's in very wide use in the fed space to operationalize their assessment and authorization: the NIST risk management framework. We're now seeing NIST cybersecurity standards are getting a lot of traction in spaces outside the fed. If you're a software company like we see around here, you want to business in the fed, you got to get a fed ramp authorization. Exacta's tooled to do that now. We're seeing state and local government embracing NIST cybersecurity standards. The defense industrial base has NIST 800-171. It's built into the defense acquisition regulations. You need to corporately meet these security controls. So, you know, it's not just for an agency on its own anymore. Everyone's getting in the game. >> So those standards are moving to commercial? >> Yes. >> You guys were baked out, bulletproof hardened product you're bringing that into commercial? >> And I would say if you take spreadsheets off the table, Exacta is the number one NIST cybersecurity automation and management platform. >> Yes. >> Spreadsheets will always be number one. It's like- >> Spread sheets are dead sheets >> Other than the pie chart. (mumbling) >> Right, right. >> So, you know, it used to be, and I'm wondering if it still is, the public sector would look to the commercial for sort of best practice, they might be a little slower to adopt things, and there's certainly examples of that today. You see Theresa at public sector announces something that maybe Amazon announced a year ago and now it's available public sector. But the cloud feels a little bit different. You've had cloud first mandates, things like Jedi. Is that trend changing? You just sort of gave us an example where certification's bringing that up to commercial, Is there still a wide gap between commercial adoption and public sector adoption? >> Well, I think one thing that we see is a lot of commercial or government entities built data centers because they had to. Right? Now, you see entities that have, you know, big robust data center infrastructure, they like what they do in there but not necessarily keeping up that data center. So, they're looking, they're all going to the cloud in varying degrees of speed. But nobody wants to be in the data center business like they used to. >> Charles Phillips from Infor says, 'friends don't let friends build data centers." >> Data centers, right. (laughter) >> That's right. AJ, how about some customer use cases and examples where you guys are helping them? What's their challenge? Give us some real-world experiences. >> Sure, sure. So, one of the industries that's highly regulated is financial industry. And, you know, we talk about healthcare with HIPAA, and different regulations. But in financials, they're really hit from regulatory bodies throughout the country. And they can change from state to state and a lot of times it just piles on top. So, one of the main issues that these companies face is audit fatigue. Internal audit teams to make sure they're compliant, external audit requests that come in, and they're really looking for a way to reduce this audit fatigue. One of the ways of doing it is to operationalize as we do with out tool, the systems internally to make sure that you can be compliant and, I'll throw out a phrase here, we believe strongly that you apply good cybersecurity hygiene, a byproduct of that will be compliance. So if foundationally things are good and you're taken care of cybersecurity from the get go, you know, you might have to tweak a few things to demonstrate compliance but you will be able to comply to many different regulatory products. >> So being built in from the beginning. >> Being baked in, right. So, what this particular organization, they've been around for a hundred years, they're in the financial sector, they've got a lot of regulations and state to state, as I mentioned, are different, they were really looking, and they use all the tools, they've got them all. They have data centers. They have one of the largest networks outside of the defense in the country. So they're quite big. And they were really feeling this audit fatigue. Eight hundred auditors working day in and day out to get, to meet these requirements are thrown at them. We're able to help them take the process from months to weeks. So, just there, there's an economy of time as well. So, the resources can really go off and do what their mission is without having to, you know, daily deal with the grind of going through spreadsheets, for example. >> Yeah. >> And the different systems. >> Do you, do you discern any patterns in terms of can you get more specific on what they're doing with that freed up budget or the digital transformation. Are they developing apps? Are they retraining people? How, how are they dealing with that? >> Sure. In this particular case, a lot of training internally. And it's like moving a cruise ship, you know? >> Yeah. >> It doesn't turn on a dime so you have direction on the top. They take primary focus might change and they have study groups. Interesting about them is they don't make, they make group decisions. So, they do, they're very big on data analytics. They're all actuaries I guess and they're used to that. And they want to look at the value. And I think that's something that we see. That's a tendency we see throughout all the different industries we work with. The demonstration of value. So, it might be neat. It might be fun. It might be more secure, less secure. Do we accept the risk? What value does that bring to the organization? And what they've done through training, through trying to change the old guard, you know, it's also reorganizing their systems internally and how they do things. Not just tools. >> So you guys got to love the fact that Amazon decided to have a security focused show. I mean, every show Amazon does is security focused but dedicated. (mumbles) You were mentioning the other day that, you know, a lot of partners here, a lot of vendors, but actually it's very attendee heavy event. >> Yes. >> Yeah. >> This is now like a huge COMDEX show floor. A lot of practitioners, sec ops guys, >> Yes. >> You know, developers. What are your thoughts on why Amazon did this? And your reaction to this. >> Well, Amazon has, you know, like we said, security is job zero for everyone at Amazon. They put their money where their mouth is. This was not an experiment. This was an eventuality. And, you know, there's zero doubt they're going continue to do this year on, year round. It's going to get bigger. >> Houston next year. >> Houston. >> Kind of an interesting choice: Houston. >> Yeah. >> It's going to be hot in June. >> Stay in the air conditioning. (lauging) >> I wish they'd stay in Boston. >> Yeah. >> I like Boston. >> I like Boston, too. >> Better than Houston. >> Yes. >> But the show is to your point, some dev ops and sec ops. So, again, there's bus dev folks here. >> Yep. >> You got geeks here. Not a lot of CEOs of big companies because it's not a glam converse. There's no big fanfare announcements. The announcements are pretty meaty: VPC traffic mirroring huge announcement, security you have general ability, not a surprise, but just smaller announcements. >> A lot of CSOs obviously. >> A lot of CSOs. >> Yeah, I'd say CSO in that vertical down. >> Yeah. >> The CSO, this is CSOs cloud security show. A lot of things getting invested in. Seems to be heavy activity. >> So, going into this when it was announced, you know, AJ and I had our hands up right away saing, "Let's do this." And then we get here and we're like 'okay, is this going to be a direct hit for us?' and I wouldn't say that everyone we talk to's a direct hit, but everyone that comes by the booth has some understanding of what we do. And there's been no wasted time. We're having a lot of good conversations. >> They're right where you guys are. They know what you do, the value to them. >> Right. >> All right, so here's a question for you on the show, given that you guys have this perspective so many years at Telos and cyber, shipping a great product, now commercial's changing cloud scale, cloud security, what do you think the most important stories are that should be told? That the media should be telling? Or maybe they are telling and need to be amplified. Or isn't being told that should be told. What are the top stories coming out of this event and this industry right now that should be told? >> I think that the two trends I'm seeing is that, like we said before, um, building and maintaining data centers is not, it's not cool anymore. And you see the trends of all these entities getting out from under that and they might be making a big commitment to the cloud or phasing out their data centers over time, but that is happening. And I want to read more about it because that helps us, you know, target who's going to be most receptive to our message. And then the other thing, like we said before, the security at scale and at pace. I know we've had to retool for it. The other companies here that are built for that are going to succeed. >> Yeah. >> There's an appetite for that. >> AJ, anything to add on that? >> Good point. No, very good point. At scale and to be able to pivot quickly and someone mentioned before to be able to fail, retool, start again. >> Yep. >> But to have, it's really essential to have security baked in. That confidentiality, integrity, availability of data, you know, the basics. >> You guys have partnered well with Amazon in the public sector now you're in commercial. Not a lot has changed. Amazon is still Amazon. Question for you is what are you guys think about what the opportunity is to differentiate is? You guys have your solution: speed and scale. Totally agree? (agreement) Size, speed, scale. You guys take the benefits of that by partnering with Amazon. But as it gets bigger and bigger, you guys still have to differentiate help customers. >> Yeah. >> How, how, what is the formula for success? You don't just do things, do a relationship saying "we're done" now collect the business. They're moving so fast that if you don't iterate on top of it you die seems to be the playbook. What do you guys think the value for ecosystem partners, the formula to be successful, what does that, what does that formula for, with an eighth of this cloud scale? >> Well, you know, everyone would just love to hitch your partner wagon to a, you know, something that's rising and not do a lot of work. But, that's not the way we roll. I think we get in a great partnership with Amazon because we have a lot of similarities, especially the customer obsession. You know, we want the customer to be successful and we ride along on that train. That's how we're successful. >> Great. Well, guys, congratulations, great to see you here. >> Likewise. >> It'll be a good journey. Cube's kicking off their security coverage at this event. Obviously cloud security changing the game. >> Yep. >> And it's got to level up with dev ops, agility. You guys have been doing. Thanks for sharing your insights. Appreciate it. >> Thank you. Thanks for having us. >> It was terrific. >> Cube coverage continues here in Boston for AWS: reInforce. I'm John Furrier with Dave Vellante. Stay tuned for more coverage after this short break. (digital music)

>> live from Boston, Massachusetts. It's the Cube covering AWS Reinforce 2019. Brought to you by Amazon Web service is and its ecosystem partners. Welcome >> back, everyone. Day two of live coverage here in Boston, Massachusetts, for AWS Amazon Web services. Inaugural conference called Reinforce. This is a Cloud security conference, the first of its kind. It's the beginning of what we see as a new generation of shift in now new category called Cloud Security. Obviously, Cloud has been growing. Security equation is changing and evolving. I got a great guest here. Colby Alan, who's a platform architect at ZIP with based in Seattle. Great for joining us. Thanks for coming on. Thanks for having me. So we're chatting before we came on about your journey and your Dev ops chops you guys have built over there that I want to get into that just quickly explain what you guys do real quick. Set the context. >> Yes, it is on SMS text messaging provider way Specialize in toll free messaging. We also texting able landline phone numbers. Our business is kind of really split into two parts way. Have you know your traditional Sadd's application that ran runs like a sad That's where you can, you know, have the you I thio interface your landline phone number eight under number With that messaging, no, top that We run a carrier grade network. So we have direct binds into all the major carriers in the U. S. Bringing online some Canadian carriers. That's really where the power of our platform and we own the network on DSO way started Nicolo and over the last last year, which has spent nine months moving all that into Amazon and >> forget about that. So explain the architecture. You guys move yet polos with network you moved to Amazon with three people. Just classic devils. A lot of hard work, I'm sure take us through what happened. What was the old environment? And now what does it look like now? >> Yeah, so, you know, when I just started with, you know, they were interesting place. They were just starting a huge growth. And so at that point, they existed in a few data centers in the U. S. And running the empire workloads on or bare metal databases on. The problem was, there was just a scaling problem, right? I mean, we couldn't way We're looking at the type of scale we needed and trying to procure hardware. And we just couldn't physically get it fast enough with the right amount of budget. So I come from a previous place doing a job? Yes. I mean, that's kind of what I've done for a lot of years. So, you know, I convinced my boss stay here. Let's let's run the stats happen. Eight of us. So we built that ran it, launched our new version of arse as application in Amazon. And at that point, you know, our traffic skyrocketed. You know, I think last year we had somewhere to 180% growth, right? And, you know, our core infrastructure just wasn't surviving. Right is outages and problems. And so, you know, we took it and we we went to Amazon with it. And, you know, we rebuilt it all. And it was a really interesting thing, because Amazon was Luther releasing features and we were consuming them, right? Five. Siri's and Nitro came out, and we're like finally waken get performance of the networking interfaces. Then they released the D instances within ve Emmys, or like finally, our databases will survive and they can go fast enough, you know? And then we leveraging huge Aurore instances, real impact power, the back end of this thing. So you >> guys really tapped really? At the right time? You guys were growing. You saw the, you know, that scale potentially bursting. You saw the scale coming in growth coming in the company you could almost see. Okay, look, we got a plan. So you go to Amazon News Service is what's the impact on the staff has been any more people. What's been the impact on? >> Yeah, I think the big thing is the initial move. We did it for three of us. I mean, it was a lot of work. We spent a lot of time doing it. A lot of people, sleepless nights, a lot of long weekends. But now you know, we've got a really stable platform, and, you know, we were able to really continue processing our message. Growth is increased, and we know we haven't, you know, had to totally re architect things again, right? The architecture's work has grown and expanded. Stale ability has been fantastic for us. The performance, of course, is you know, some of >> the best walking commercial for eight of us, a question paper. But if you'll have that same experience, but what's interesting is you guys essentially are, in my opinion, representative of the trend that we're seeing, which is certainly in security as they catch up the devil. That's a big story here. Security now can level up with speed of the Dev ops kind of engineering philosophy and pointing, but it's it's the trend of building your own and a lot of companies. They're reinvesting in teams of people because they're close to the action and they can actually code if I quickly use cases that they know are bona fide, whether it's a low level platform service, primitive or right up into the app, using machine learning and data. So you know you have now that now you had security in there. This is where the action is and so cos I mean, I see the successful ones like you guys coming in saying You know what? Let's not boil the ocean over. Let's just solve one problem scale and then let's look at the service is that we can leverage to doom or take us through that philosophies. I think you guys were great example of that. >> So, I mean, if we touch on the security aspect, I think that that was a big thing is way. Don't run a dedicate security team. My team is the security team, right? And that was a big thing that both me and my director is. You know, we wanted the people building it to be doing the security. And, you know, the that was what was really, you know, easy with eight of us is, you know, we could turn on all these fancy features. It was just, you know, a flag and Terra formed all of a sudden way. Have encryption arrest. It's something we've never had before. So there's that. And then, you know, to the builder methodology be because we came from such a scrappy like way. Got to go fast, like we didn't have time to evaluate software bringing consultants, you know, it's so, you know, we kind of just kind of adopted that, you know, it's better for us a lot of times to kind of roll our own thing. Andan there, times where there's software that's a good fit for it. I mean, we do use some external vendors on things, and >> that's really more of a decision on the platform. But as you look at the platform engineer, you go. Okay, we gotta build here. Let's weigh No, he don't really is not me that be a core competency. Let's go look at some vendors for this, this and that. But ultimately, if you look at something that's really core, you can dig into it. And certainly with Kubernetes and with a lot of the service is coming out sas after taking eventually Cloud Native. >> Yeah, yeah, through you're you're so we're huge Criminality is 100% kubernetes everywhere, and I think that that's really been another big thing for us is you know, it's it's brought our application up a level to be able to integrate, be more reliable. I mean, you know where you used to have this external service discovery piece, and then you have your security peace. You know where kubernetes I can go deploy a container application. Describe it all at once, right? It's all in my coat config so I can audit it for our compliance sees. You know we can co to review for our compliance, sees but the same time I deploy the whole thing. I'm not. Here's this team to point the There's this other team then coming by trying to secure the app. It it's all together. >> The old way would have been kind of build it out, maybe use some software. Have all these silo teams. Yes, and that's kind of all kind of built in. >> Yeah, we kinda just opened it out, right? I mean, you know, from from arse, as teams leveraging a lot of, you know, the security features that are available to us to our core piece, which is a very different type of software, you know, is leveraging the same pieces and same type of monitoring principle. >> It's interesting, You know, the Kino. There's something people hemming and hard around, like the word Dev sec ops. I mean, I love Devon. We've been we've been part of that since day one. It's been fun to be part of it, but we saw the benefits of it. Clearly. You see, no doubt there's no debate. But when you start getting into some of the semantic definitions, go to security known feel that, by the way, is fragmented like crazy and now you get the growth of the cloud is starting to see cloud security become its own thing That's different than the on premises side. So what's your take on that? Because a lot of people are wanting their going to cloud anyway. So what's that they're saying on premise, security posturing and cloud security? In your opinion? >> Yeah, so I mean, it is drastically different. I think part of it's the tool set that's available, right? I mean, we ran data centers. I've automated data centers, but, you know, they're just not at the level of which I could do the automation in the auditing in the cloud. So I feel like I found actually, some respects makes it easier for me to do security on run security and audit security numbers. The data center. You know, I don't run a lot of tooling and a lot of things to get all the views. I need it, But there's a lot of really separate systems, you know, in the cloud you have, like this one. Nice, fundamental, a p I. That hi is a person who has to build the infrastructure can use, but it's the same a p I that I put my security had on that. Like I used to make security, right, security groups, things of that sort. It's all the same, right? I'm not having to learn five different applications has been really important for our team because, you know, my team comes from the vast majority of no true Dev ops Thio. You know, we've been upgraded from people in our knock, you know, and have them really just learned the one ecosystem >> is you don't want to fragment the team. Yeah, I don't wanna have five different skill sets, kind of >> their victims. We just We don't wanna have tools that only one person knew how to do right. We wanted people to take vacations right? And like, we don't want to have a tool that's like only only that person knows how to run it, nobody else does. And so >> that was the big thing for us. What you think about the show here, reinforce all say it's not an Amazon Webster's summit. They do the summits which assistance see a commercial version of reinventing regions. This is a branded show is obviously their cloud security going hard at it. What's your take. So far, >> I've really enjoyed it. I mean, so I've gone to some. It's I've been to reinvent for a few years spoken to reinvent once, you know? But, you know, those things were fun, but they're so big and there's so much going on, you know, it's it's refreshing to be in this reinforced conference and focus on the security side. Sitting talks were like, You have people getting into kms and like some of these really pivotal tools. Yeah, it's been really, really >> get down and dirty here. Yeah, And people talk to, you know, approachable >> without, like, having to deal with all of Amazon, right? I can focus on, like, this one little >> portion reinvent you kidding? Walked through the hallways just like >> yeah, I mean, Well, where one hotel Are you gonna >> be at that point now, right? Yeah. >> Okay. So I gotta ask you about the dev ops question. We've been commenting yesterday day Volonte, who is on his way in. He and I were talking with a lot of si sos and a lot of practitioners. And the conversation generally was security needs to catch up to Dev ops and to pay who you talk to. They may or may not believe that way. Think that to be true. We think security now has the level up with the speed of Dev ops from his agility things that are highlights. For example, you guys have What's your take on that when someone says, Hey, security's got to catch up the devil Is it really catching a prism or transformation? What's your view on this >> will be like when you say catching up like it takes a negative. You know, I don't want to be negative there on DSO. I feel like it's a transformation. That means the same thing of going from the data center as as just as an operational engineer to Amazon is, there wasn't catching up. It was you just changing everything you do and how you think. And I think you know that's That's the same thing that a lot of security people I've seen struggle with was their success. Life are the ones that have gone, and I understand that, like, >> what do you think is the most important story happening in this world security cloud security screen general that should be covered by media that should be covered by the industry that is covered him should be amplified Maur or isn't covered and should be talking about what's the what is the most important stories that should be told. >> Well, so again, you know, I'm a fundamental layer, so things to me that I are always over shouted or like, you know, just encryption, right? I mean, everybody's like train encryption on. But, you know, I feel that talks I've gone to today or deeper dives into that. I feel like, you know, the kms product of Amazon. I feel like is a very powerful product that isn't super talked about. It's been nice here because they talked about 100 like you go to reinvent you don't really see a lot of kms type things are crowded, just them. And, you know, I think it makes some of those very difficult products to run in a data center very easy. You know what you hear on the security side is unsecured, as three buckets are like. Security groups are in conflict. Configure it incorrectly. And you know, no one knows that commercial. Everyone knows that. You know Elasticsearch not turned into a new s three right compromises You choose your database of choice of public. But for me, I think it's like a part that I feel is missing with Amazon is the ease of use of like, clicking a button. And >> now I have >> full Aurora encryption by default >> and the service you can just turn on what's next for you guys. Give us a peek into some of the things they're working on. What excited about? >> So I mean, we're making Ah, big thing is, you know, so we spend a lot of building now we're kind of going back and really kind of wrapping are a lot of our compliance is so zip it is a hole has been working towards a lot of stock to type compliance, seize on things like that. So, you know, we've been working through governance and no deploying. You know, software that kind of is more actively watching our environment and alerting us or helping us make sure we're staying at C. I s type benchmark so that you know, when my boss comes to me and says, Show me that we're doing this, I can just say, Oh, here's dashboard. So we were really not like via more secure State is a big, big product that we're working with right now. We leverage cloud health and those kind of the two external vendors that we've really partnered with. And so, you know, this year's been adopting those into the system. That's when the eight of us side, you know, we still just run Cooper Nettie. So there's a lot going on in the Cuban aunties ecosystem that we're also working on. So, like, service, mash and things of that sort like, How can I take this idea of security groups in this least trust model infrastructural e up to kubernetes, which by default this kind of flattened open. And so, you know, we've been exploring envoy and sdo linker D or write our own, you know, you know, and looking through those things and and then again wrote, making more robust CCD pipeline. So container scanning vulnerability, protecting our edge way running cloudfront wife for a while. But, you know, a lot of this year's gonna be spent, you know, Evaluate Now you know, we deployed a lost about 10 and got it turned on right because it works. But diving more deeply into like some of the autumn mediations >> have a fun environment right now, is it? You can knock down some core business processes, scale them up, and then you got the toys to play with the open source front. You got kubernetes really a robust ecosystem. They're just It's a lot of fun. >> Yeah, Criminal has definitely been exciting to play with >> advice to fellow practitioners and platform engineers because, you know, you guys been successful with transmission A the best. You got your hands on a lot of cool things. You got a good view, the landscape on security side of the deaf, upside for the people out there who were like they want to jump in with a parachute open. Whatever makes you that nervous, Some people are aggressively going at it hard core. Some have cultural change issues. What's your invite? General advice to your >> fellow appears My advice is just jump in and do it right. I mean, you know, don't be afraid. I mean, we had a really fast transformation, and we failed a lot very fast, and we weren't afraid of it. I mean, you know, if we weren't failing, we weren't doing it right. You know, in my opinion, right. We had to fail a few times a year. I was gonna work. And so I think, you know, don't be scared to jump in and just build, you know, right the automation. See what it does. Run some tests against it. >> You know, it's almost like knowing what not to do is the answer. Get some testing out there, get his hands dirty. >> What's gonna work for you? What's gonna work for your business? And the only way you're going to do that is to actually do it. >> Showed up in specialized Colby. Thanks for coming and sharing the great insight. Kobe Alan, platform engineer for Zip Whip Great company here. The Cube. Bring all the action. Extracting the signal from the noise. Great insights. And here, coming from reinforced here in Boston, eight dresses. First conference around. Cloud security will be right back after this short break

>> live from Boston, Massachusetts. It's the Cube covering A W s reinforce 2019. Brought to you by Amazon Web service is and its ecosystem partners. >> Hey, welcome back and run cubes. Live coverage of A W S Amazon Webster's reinforced their inaugural conference around security here in Boston. Messages. I'm John for a day. Volante Day we've been talking about Blockchain has been part of security, but no mention of it here. Amazon announced a Blockchain intention, but was more of a service model. Less of a pure play infrastructure or kind of a new game changes. So we thought we would get our friends to come on, the Cuban tell. Tell us about it. Val Birch, Avicii CEO and founder. A pencil day that Cube alumni formerly of NetApp, among other great companies, and Ed You, founder and CEO of Strong Salt. Welcome to the Q. Tell us why aren't we taught him a Blockchain at a security conference on cloud computing, where they always resource is different. Paradigm is decentralized. What's your take? >> So maybe having been in this world for about 18 24 months now, Enterprise lodging reinvents about six months ago and jazz he mentioned that he finally understood US enterprise an opportunity, and it was the integrity value, finest complex, even announced a specific product announced database available, >> maybe bythe on cryptographic verifiability of transactions minus the complexity of smart contract wallets. Wait, you party with Amazon way too. Versions right? One for distributed use cases. When I call, everyone rises. Never like you need to know what >> the Amazon wants to be that hard on top like complexity. But the reality is, they're they're They're world is targeting a new generation star 14 show is the new generation of developing >> a >> new generation of David. They were. Some of those are in trouble, and I'm hard core on this because it's just so obvious. >> I just can't get him behind myself if you don't >> see this out quicker. The new developers are younger and older systems people. There's a range of ages doing it. They're they're seeing the agility, and it's a cultural shift, not just the age thing. Head this. They're not here right now. This is the missing picture of this show, and my criticism of reinforces big, gaping hole around crypto and blocks, >> and I actually know that people I don't see anything here because it is difficult to currency. >> Blocking is very important that people understand way. Launch strong allows you to see the launching. I don't think that works. Basically, Just like Well, well said everything you do, you always have a single source. I think that's something that people doing this thing here. You want to get your thoughts on this because you made a comment >> about security native being the team here and security native implying that Dev ops what they did for configuration hardening the infrastructures code. You have to consider this token economic business model side of it with the apple cases, a decision application is still an application. Okay. Blockchain is still in infrastructure dynamic their software involved. I mean, we're talking about the same thing is they're lost in translation. In your opinion? >> Well, yeah, I think that you know, to your point, Val, if you can abstract that complexity away, But the fundamentals of of cryptography and software engineering and game theory coming together is what always has fascinated me about this space. And so you're right. I think certainly enterprise customers don't wanna you know, they hear crypto, though no, although it's interesting it was just a conference IBM yesterday. They talk a lot about Blockchain. Don't talk about crypto to me. They go together. Of course, IBM. They don't like to talk a lot about job loss and automation, but But the reality is it's there and it's it's it's has a lot of momentum, which is why you started the company. >> Yeah, we're actually seeing it all over right now. And again, our thing is around reducing, If not eliminating the friction towards adopting Blockchain so less is more. In our case, we're explicitly choosing not to do crypto wallets or currency transactions. It's that Andy Jassy observation the integrity value, the core integrity, value for financial reconciliation, for detecting supply chain counterfeiting for tracking assets and inventory across to your distribution. Unifying multiple source systems of record into a shared state. Those are the kinds of applications received >> culture, and there's so many different use cases, obviously, so >> an Amazon likes to use that word. Words raised the bar, which is more functionality, but on the other, phrases undifferentiated, heavy lifting. There's a lot of details involved in some of those complexity exactly what you're talking about that can be automated away. That's goodness. But you still have a security problem of mutability, which is a beautiful thing with Blockchain. >> Actually, a lot of times people actually forgot to mention one thing that blotchy and all you do that's actually different before was Actually privacy is actually not just security is also privacy, which actually is getting bigger and bigger. As we know, it's something that people feel very strongly about because it's something they feel personal about. And that's something that, in fact, took economics encourages a lot of things that enables privacy that was not able to do before. >> Well, look at Facebook. What do you think about >> face? I'm wonder that you know, I'm a public face book critic. I think they've been atrocious job on the privacy front so far in protecting our data. On the other hand, if you know it's kind of like the mullahs report, if you actually read Facebook's white paper, it's a it's not a launch. It's an announcement. That's a technical announcement. It's so well written, designed so far, and it's Facebook doesn't completely control it. They do have a vision for program ability. They're evolving it from being a permissions toe, ultimately a permission less system. So on paper, I like what I read. And I think it will start to, you know, popularizing democratize the notion of crypto amongst the broader population. I'm going to take a much more weight see approach. Just you know, >> I always love Facebook. I think the den atrocious job. But I'm addicted. I have all my stuff on there, um, centralized. They're bringing up, they bring in an education. Bitcoin is up for a reason. They're bringing the masses. They're showing that this is real market. This is kind of like when the web was still viewed as Kitty Playground for technologists say, Oh, well, it's so slow. And that was for dummies. And you had the Web World Wide Web. So when that hit, that same arguments went down right this minute, crypto things for years. But with Facebook coming, it really legitimizes that well, you bring 2,000,000,000 people to the party. Exactly a lot of good. Now the critics of Facebook is copied pass craft kind of model and there's no way they're gonna get it through because the world's not gonna let Facebook running run commerce and currents. It's like it's like and they don't do it well anyway. So I think it's gonna be a game changing market making move. I think they'll have a play in there, but I don't think that's not gonna have a global force. Says a >> lot that you get 100 companies to put up 10 >> 1,000,000 Starship is already the first accomplice. >> They don't need any more money. We have my dear to us, but >> still the power but the power of that ecosystem to me. I was a big fan of this because I think it gives credibility. So many companies get get interested in it, and I'm not sure exactly what's gonna come out of it. It's interesting that, you know, Bitcoins up. They said, Oh, cell, you're becoming like No, no, no, this is This is a very mature >> Well, I I think open is gonna always win. If you look at you know, the Web's kind of one example of kind of maturity argument. I think the rial analog for me, at least my generation value probably relate to this. David, you as well, you know, I've been born yet you are But, you know, T c p I p came after S n a which IBM on the deck net was the largest network at that time to >> not serious. Says >> mammal. Novell was land all three proprietary network operating systems. So proprietary Narcisse decimated by T c p i p. So to me, I think even their Facebook does go in there. They will recognize that unless they stay open, I think open will always win. I think I think this is the beginning of the death of the closed platform. >> Yeah, they're forced her. I think they have to open it up because if you didn't open up, people won't trust them, and people will use them. And if a Blockchain if you don't have a community behind it, there will be nothing. >> Well, so the thing about the crypto spraying everywhere with crypto winter, But but to your point d c p i p h t t p d >> N s SMTP >> Those were government funded or academic funded protocols. People stop spending money on him, and then the big Internet companies just co opted. No, no, that's what G mails built on. >> Well, I've always said >> so But when you finish the thought, is all this crypto money that came in drove innovation? Yeah, So you're seeing, you know, this new Internet emerge, and I think it's it's really think people, you know, sort of overlooked a lot of the innovation that's >> coming. I have always said, Dave, that Facebook is what the Web would look like if Tim Berners Lee took venture financing. Okay, because what they had at the time was a browser and the way that stand up websites for self service information. They kept it open and it drives. Facebook became basically the Web's version of a, well, lengthen does the same Twitter has opened. They have no developer community. So yeah, I think it is the only company in my opinion, actually does a good job opening up their data. Now they charge you for that. It brings up way still haven't encrypt those. The only community that's entire ethos is based on openness and community you mentioned. And that is a key word >> in traditional media. Of course, focus on the bad stuff that happens, but you know those of us in the business who will pay attention to it, see There's a lot of goodness to is a lot of mission driven, a lot of openness, and it's a model for innovation. What do you guys think about the narrative now to break up big tech? You know you're hearing Facebook, Amazon, Google coming under fire. What are your thoughts on that? >> So I wrote a block, maybe was ahead of its time about 18 months ago. Is coincided with Ginny Rometty, a Davos and 2018 2019 talking about data responsibility. Reason we're having this conversation is at the tech industry. By and large and especially the fang stocks or whatever we're calling them now have been irresponsible with our data. The backlash is palpable in Europe. It's law in Europe. Backlash we knew was going to start at the state level here. There's already ahead of my personal schedule. Federal discussions, FTC DOJ is in a couple weeks ago, so it's inevitable that this sort of tech reckoning is coming in. Maur responsibility is gonna have to be demonstrated by all the custodians of our data, and that's why we're positioning. Check it as a chain of custody is a service to demonstrate to the regulators your customers, your partners, suppliers, you know, transparency, irrefutable transparency, using Blockchain for how you're handling data. You know, if you don't have that, transparency can prove it. Or back to the same old discussions were back Thio Uninformed old legislators making you know Internet, his tubes type regulations. So here, here >> and DOJ, you could argue that they may be too slow to respond to Microsoft back in the nineties. I'm not sure breaking up big tech is the right thing, because I think it's almost like a t. The little Tex will become big checks again, but they should not be breaking the law. >> I think there's a reason why is there's actually a limitation off. What is possible in technology because they understand and also Facebook understands well, is that it's actually very, very hard to have data that's owned by your customers. But you are the one who's keeping track over everything, and you are the one using the data right. It's like a no win, because if you think about encryption cryptography, yes, you can make the data encrypted. That way, the customer has the key. They control it, but then Facebook can offer the service is. So now you have a Congress thinking, Well, if there's no technological way of doing this, what can you do in a legal perspective on a, you know, on the law perspective, toddy make it so that the customer actually owned the data. We actually think that is a perfect reason why you have to actually fix the book. Actually, technical should be built on our platform because we actually allow them to have a day that's encrypted and stupid able to operations holiday tha if the customer give them the permission to do so. And I think that's the perfect word way to go forward. And I think Blockchain is the fundamental thing that brings everybody together, you know, way that actually benefits everyone knows >> and take him into explain strong salt your project. What's it about? What's the mission? Where you >> so so we see strong saw as actually privacy. First, we literally are beauty, a platform where developers including Facebook linked and salesforce can't you build on top of platform, right? So what happens when you do this is that they actually give the data governess to the customers, customers Mashona data. But because our cryptography they actually can offer service is to the customers. When a customer allowed them to do so, for example, we have something. All search of encryption allows you to encrypt the data and still give the search. Aubrey on the data without decrypting the data. First, by giving the power to developers and also the community there, you can have our abstract you currently use. But they're not hard to use that frictionless and still offer the same service that Frank Facebook or sell stolen offer the favor. >> You could do some discovery on it. >> You can't do things >> some program ability around >> exactly, even though the data is encrypted. But custom owns the day. So the customer has to give them permission to do so Right this way. Actually, in fact, launched the first app that I told you it's called strong vote. You can Donald ios or Andrew it And you can't you see the Blockchain play little You can see the rocking your fingerprint. I think a fingertip to see what happens to a data. You see everything that happens when Sheriff I or you open a fire or something, I guess. >> Congratulations, Val. Give a quick plug for your project chain kid into the new branding. They're like it. Pencil data. Where are you on your project? >> So after nine months of hard selling, we're finding out what customers actually paying for right now. In our case, it's hardening their APS, their data and their logs and wrapping the chain of custody around those things. And the use case of the security conference like this is actually quite existential When you think about it, One of the things that the industry doesn't talk enough about is that every attack we read about in the headlines was three privilege escalation. So the attackers somehow hacked. Your Web server managed to get administrative credentials and network or domain administrative credentials. And here's what professional attackers do once they have godlike authority on your network. They identify all the installed security solutions, and they make themselves invisible because they can. After that, they operate with impunity. Our technology, the security use case that we're seeing a lot of traction is, is we can detect that we're applying Blockchain. We're agnostic, so bring your own Blockchain in our case. But we're able >> chain kit a product. Is it a development environment >> globally. Available service Jose on AWS rest ful AP eyes and fundamentally were enabling developers to harden their app stuff to wrap a chain of custody around key data or logs in their laps so that when the attacker's attempt a leverage at administrative authority and tamper with locks tamper >> with service, not a software, >> it's a apply. It's a developer oriented service, but >> this is one of the biggest problems and challenges security today. You see the stat after you get infiltrated. It takes 250 or 300 days to even detect, and I have not heard that number shrink. I've heard people aspire number streaking this. >> We can get it down to realize a crime tip of the spear. That's what we're excited to be here. We're excited to talk about One of the dirty secrets of the security industry is that it shouldn't take a year to detect in advance attack. >> Guys, Thanks for coming on. Cuban sharing your insight. Concussions in your head. Well, great to see you. >> Likewise. And thank you, j for having us on here, and we're looking forward to coming back and weigh. Appreciate. Absolutely >> thankful. Spj Thanks for you. >> It was always paying it forward. Of course, really the most important conversation, that security is gonna be a Blockchain type of implementation. This is a reality that's coming very soon, but we're here. They do is reinforce. I'm talking about the first conference with Amazon Web sources dedicated to sightsee. So's Cee Io's around security jumper. Develop the stables for more coverage. After this short break, >> my name is David.

>> live from Washington, D. C. It's the Cube covering a ws public sector summit by Amazon Web services. >> Welcome back, everyone to the cubes Live coverage of a ws public sector Here in our nation's capital Washington D. C. I'm your host Rebecca. Night hosting alongside of John Farrier. Always a pleasure being with you. >> So good to see you again. >> And we're joined by first time Cube guest Brett MacMillan. He is the GM ground station. Eight of us. Thanks so much for coming on >> the road to be here. Thank you. >> So why don't you start by telling our viewers a little bit about ground station? What? It is one of us. >> You're first of all really excited to be here at this conference yesterday we had our second annual Earth Science Day. Last year was really successful, and we're finding a huge amount of interest around a space and space primarily tto help save the earth. And so >> eight of >> us came out with the solution, and we made it generally available last month called Ground Station. And if you think back about 15 years ago, before the commercial cloud came out, uh, you had to do for a data center. You Hey, either had to buy the data center. You had to do a long term lease. And then >> we >> came out with the commercial cloud. And from that point forward, there was a tremendous number of innovations. That movie came out of that. I don't think any of us back then could have predicted things like Pin arrests O R. Spotify Or or that Netflix would have gone from shipping your DVDs to be in the online streaming company and all those innovations happening, we think that we're at the beginning of that stage of satellite industry. So what ground station is is It's a service that you can use like any other cloud service. Just pay for what you used on demand. You can scale up you, Khun scale down. And we think that we're in the early stages of opening up innovations in this >> industry >> and its satellite specific. So it's a satellite services of connectivity. How how's it work? What's that >> s what happened to you. You would have a you just go into the eight of us counsel on you schedule a contact. And most of these early use cases there for our low earth orbit. Satellites are medium earth orbit satellites, and we have deployed these satellite antennas. And what's really important about this is we put them right next to our data centers or availability zones. So now you're getting the entire power of the cloud. And so what happens is you would schedule contact and either up Linker downlink your data during that contact period. And we just charge per per minute. And >> so it's like the two was servers and still has three. With storage and thie used. Case wasn't solved. The provisioning problem. So you guys are doing it for up Lincoln down Lincoln to satellite usage and data over satellite. Pretty >> direct. Correct. And so And the other thing that's really nice about it is just like the cloud would announce enable people to go global and minutes ground station allowed you to go global also. So, traditionally, what would happen if you would buy a satellite antenna or you'd Lisa Sal? I'd intended somewhere in the world and you're only catching so many passes of those satellites. We are deploying these at our data centers through out the world, and so you're able to at a very low cost. Now touch these passes of the sound lights. >> You know, Brett, Rebekah and I were talking on the intro around the role of technology. How it's causing a lot of change. You mentioned that window of 10 years where, before YouTube, after YouTube, all these new services came on. Think about it. Those didn't exist around before. Two thousand four time frame. Roughly two thousand 10 2 4 2 4 to 5. Then the mobile revolution hit. Similar wave is coming into government and seeing it. Amazon Webster Public Sector Summit is our fourth year. It gets bigger. The inclusion of space is a tell sign of commercialization of some of the tech coming in infiltrating process, change within government and use cases. So I would agree with you that that's relevant. >> Yeah, And >> next level is what? What was that window? What's gonna happen that 10 year? >> You don't change? It is hard to predict, but we know from our past experience on what we've done in the cloud. We know that when you remove the undifferentiated heavy lifting like buying servers are doing networks and things like that. It frees people up to do innovations on DH And when you look at what's happening in the satellite industry, virtually every industry, every person can benefit from a better understanding of this earth and from satellite imagery and satellite sensing. And so, if you start moving forward with that and you ask what can happen, we've got governments throughout the world that are very concerned about deforestation. And so, for example, today they find out 54 station after the trees are gone. And what if you could instead, for a very low cost, download pictures of satellite images and get it in more of a really time type basis? Or get it in that same hour that, uh, sound like took the picture. Now what you could do is catch the deforestation when the boulders air show up, not after the trees went down, so >> get in front of it. Used the data is a data business just about other use cases, because again, early adopters are easily the developers that are hungry for the resource. We saw that with cloud to industry, I mentioned now those service thousands and thousands of new services a year from a baby s jazz. He loves to talk about that at reinvent, and it's pretty impressive. But the early days was developers. They were the ones who have the value. They were thirsty for the resource. What are the sum of that resource? Is what's the low hanging fruit coming in for ground station that you could share that tell sign for >> where it's going? Interest not only for the his new developers in these new things, but large, established sound like companies are very interested in that, because when I was talking about earlier, you can cover areas with our service in ways that were very expensive to do. Like until you Ground Station would have been a little hard for us to roll out, had we not first on eight of us if you didn't first have things like Ace two and three and your ways of of storing your data or our petabytes scale worldwide network. And so when you look at that, you're able to get multiple different organizations doing some really cool things. We're in partnership with Cal Poly, Cal Poly and Cal Poly's been in the space industry for a long time. Back in 1999 they were one of the inventors of original Cube sat, and today what they're doing is they have this STDs, Sally Data Solutions service on. It's an initiative that they're doing and they did a hackathon. And when you look at all the areas that could benefit from from space and satellite tourists, all kinds of things pop up. So, for example, if your cattle rancher and you have a very large area, sometimes cat cat will get stuck in an area like a canyon or something. You don't find out about it. It's too. It's too late. So Cal Poly did this hackathon on DH. What they came up with is, it's very inexpensive now to put a I ot device on it on the cows on with the ground station. You can now download that information you can communicate to a satellite, and now we can find out how where those cows are and get them if they're in a dangerous situation. I >> think the eye OT impact is going to be huge. Rebecca, think about what we talked about around Coyote. I ot is the edge of the network, but there's no networks, not flat. It's in space. The earth is round right, so You know, it's kind of like a Christopher Columbus moment where if you have the data, all you need power and connectivity. So battery power is getting stronger every day. Long life batteries. But the connectivity with ground station literally makes a new eye ot surface area of the earth. Absolutely. I mean, that's pretty groundbreaking. >> This is a really exciting time to be in the space industry. A couple things are driving it. One is that the capabilities that were able to put up in space for the same amount of weight and the same amount of payload is increasing dramatically. The only thing that's happening is that the cost for lift the cost to put satellites and and orbit is dropping dramatically. And so what's happening with those two things is were able to get a lot more organisations putting satellites up there. And what's turning out is that there's a tremendous number of images and sensing capabilities. It's coming down actually more than the humans are able to analyze. And that's where the cloud comes in is that you take and you download this information and then you start using things like machine learning and artificial intelligence and you can see anomalies and point them out to the humans and say, for example, these balls are just showed up. Maybe we should go take a look at that. >> You know, imagery has always been a hot satellite thing. You see Google Earth map three D mapping is getting better. How is that playing into it? Is that a use case for you guys? I mean, you talk about the impact. Is that something we all relate to >> you and I would submit that we are in the early stages of that. It's amazing what we can do with their damaging today. And everybody on their phones get Google maps and all the other things that are out there. But we're in early stages of what we could do with that. So some areas that we're looking at very closely. So, for example, during the California wildfires last year, NASA worked on something to help out the people on the ground. You know, with ground station, what you'll be able to do is do more downloads and get more information than a more real time basis, and you'll actually be able to look at this and say the wildfires are happening in these areas and help the citizens with escape routes and help them understand things that were actually hard to determine from the ground. And so we're looking at this for natural disasters as well as just Data Day solutions. >> It's such an exciting time, and you and your pointing at so many different use cases that have a lot of potential to really be game changers. What keeps you up at night about this, though? I mean, I think that they're as we know, there's a lot of unintended consequences that comes with these new technologies and particularly explosion of these new technologies. What are what are your worries? What what is the future perils that you see? >> So So we definitely are working with these agencies of the federal government and commercial things on making sure that you can sit. You're the data. But again, that was one of the benefits of starting with a ws. We started with security being a primary of part of what we did. And so when when you have ground station, you do a satellite uplink for downlink, and then you immediately tell it where in the world you want the data to be stored. So, for example, we could download, Let's say, in another part of the world, and then you can bring it back to the nine states and store it in your we call a virtual private cloud. It's a way for our customers to be able to control their environment securely. And so we spent a lot of time explain to people how they could do that and how they could do it securely. And so, uh, well, it doesn't keep me awake at night, But we spend a tremendous amount of time working with these organisations, making sure that they are using best practices when they're using our solution. Right? >> Talk about the challenges you mentioned, storing the securely role of policy. We're living in a world now where the confluence of policy science tech people are all kind of exploding and studio innovation but also meet challenges. What are some of the things that you guys are doing? Obeys the bar improving? I mean, I'll say there's early days, so you're seeing areas to improve. What if some of the areas that you're improving on that are being worked on now on impact >> So you mentioned policy side of it. What I'd like Teo say is any time there's a new technology that comes out way. Have to do some catching up from, You know, the policy, the regulator point in front of you right now because the satellite industry is moving so fast. Um, there's a scale issues on. So governments throughout the world are looking at the number of satellites they're going up in, the number of communications are happening, and they're working with that scale on Andi. I I'm very proud to say that they're reacting. They were acting fairly quickly on DH. That's one of the areas that I think we're going to see more on is as this industry evolves, having things like having antennas insert and antennas and satellite certified quickly is one of the things that we need to talk. >> Some base infrastructure challenges mean Consider space kind of infrastructure. At this point, it plenty of room up there currently, but can envision a day with satellites, zillion satellites up there at some point. But that gets set up first. You're saying the posture. The government is pro innovation in this area. >> Oh, you're wasting a lot of interest in that way. We launched ground station governments both here in this country as well as throughout the world, very interested in this on DH. They see the potential on being able to make the satellite's on satellite imagery and detection available. And it's not just for those largest organizations like the governments. But it's also when you commercialize this and what we've made it so that small, medium sized businesses now, Khun, get into this business and do innovative things. >> Question. I want to ask. You know, we're tight on time, Rebecca, but we'll get this out. In your opinion. What? What do you think the modernization of public policy governments means? Because the paint on your definition, what modernization is This seems to be the focus of this conference here, a ws re public sector summit. This is the conversation we're having in other agencies. They want to modernize. >> What does that mean to you? It takes on many things. Many perspectives. What? What I find a lot is modernizations is making helping your workers be more productive. And so we do this with a number of different ways. So when you look at ground station. Really? Benefit of it isn't. Can I get the image? Can I get the data? But how can I do something with it? And so when you start applying machine learning artificial intelligence now you can put a point toe anomalies that are happening. And now you can have the people really focus on the anomalies and not look at a lot of pictures. They're exactly the same. So when you look at a modernization, I think it's some economists with How do we make the workforce that's in place more productive >> and find those missing cows? It's Fred McMillan. Thank you so much for coming on the Q. Thank >> you. It was a pleasure. We've >> got a lot of great mark. We got many more gas. Got Teresa Carlson. Jay Carney? >> Yeah. Yeah. General Keith Alexander, About how date is being used in the military. We got ground station connectivity. I really think this is a great opportunity for io. T wait to see how it progresses. >> Excellent. Thank you. >> Becca. Knight for John Furrier. Stay tuned to the Cube.

>> from our studios in the heart of Silicon Valley. HOLLOWAY ALTO, California It is a cube conversation. >> Welcome to this Special Cube conversation here in Palo Alto, California at the Cube Studios at the Cube headquarters. I'm John for the host, like you were a Dustin Kirkland product manager and Google friend of the Cuban. The community with Cooper Netease been on the Cube Cube alumni. Dustin. Welcome to the Cube conversation. >> Thanks. John's a beautiful studio. I've never been in the studio and on the show floor a few times, but this is This is fun. >> Great to have you on a great opportunity to chat about Cooper Netease yet of what you do out some product man's working Google. But really more importantly on this conversation is about the fifth anniversary, the birthday of Cuba Netease. Today we're celebrating the fifth birthday of Cooper Netease. Still, it's still a >> toddler, absolutely still growing. You think about how you know Lennox has been around for a long time. Open stack has been around these other big projects that have been around for, you know, going on decades and Lenox this case and Cooper nineties. It's going so fast, but It's only five years old, you know. >> You know, I remember Adam Open Stack event in Seattle many, many years ago. That was six years ago. Pubes on his 10th year. So many of these look backs moments. This is one of them. I was having a beer with Lou Tucker. J J Kiss Matic was like one of the first comes at the time didn't make it, But we were talking about open stagger like this Cooper Netease thing. This is really hot. This paper, this initiative this could really be the abstraction layer to kind of bring all this cloud Native wasn't part of the time, but it was like more of an open stack. Try and move up to stack. And it turned out it ended up happening. Cooper Netease then went on to change the landscape of what containers did. Dr. Got a lot of credit for pioneering that got the big VC funding became a unicorn, and then containers kind of went into a different direction because of Cooper duties. >> Very much so. I mean, the modernization of software infrastructure has been coming for a long time, and Cooper nutty sort of brings it all brings it all together at this point, but putting software into a container. We've been doing that different forest for for a lot of time, uh, for a long time, but But once you have a lot of containers, what do you do with that? Right? And that was the problem that Cooper Nettie solved so eloquently and has, you know, now for a couple of years, and it just keeps getting better. >> You know, you mentioned modernization. Let's talk about that because I think the modernization the theme is now pretty much prevalent in every vertical. I'll be in D. C. Next week for the Amazon Webster was public sector Summit, where modernization of governments and nations are being discussed. Education, modernization of it. We've seen it here. The media business that were participating in is about not where you store the code. It's how you code. How you build is a mindset shift. This has been the rial revelation around the Dev Ops Movement Infrastructures Code, now called Cloud Native. Share your thoughts on this modernization mindset because it really is how you build. >> Yeah, I think the cross pollination actually across industries and we even we see that even just in the word containers, right and all the imagery around shipping and shipping containers, we've applied these age old concepts that have been I don't have perfected but certainly optimized over decades of, actually centuries or millennia of moving things across water in containers. Right. But we apply that to software and boom. We have the step function difference in the way that we we manage and we orchestrated and administer code. That's one example of that cross pollination, and now you're talking about, like optimizing optimized governments or economies but being able to maybe then apply other concepts that we've come a long way in computer science do de bop set a good example? You know, applying Dev ops principles to non computer feels. Just think about that for a second. >> It's mind blowing. And if you think about also the step function you mentioned because I think this actually changed a lot of the entrepreneurial landscape as well and also has shaped open source and, you know, big news this this quarter is map are going to shut down due one of the biggest do players. Cloudera merge with Horton Works fired their CEO, the founder Michael. So has retired, Some say forced out. I don't think so. I think it's more of his time. I'm Rodel still there. Open source is a business model, you know. Can we be the red hat for her? Duped the red? Not really kind of the viable, but it's evolving. So open source has been impacted by this step function. There's a business impact. Talk about the dynamics with step function both on the business side and on how software's built specifically open source. >> You know, you and I have been around open source for a long, long time. I think it started when I was in college in the late nineties on then through my career at IBM. And it's It's interesting how on the fringe open source was for so long and such so so much of my BM career. And then early time spent onside it at Red Hat. It was it was something that was it was different, was weird. It was. It was very much fringe where the right uh, but now it's in mainstream and it's everywhere, and it's so mainstream that it's almost the defacto standard to just start with open source. But you know, there's some other news that's been happening lately that she didn't bring up. But it's a really touchy aspect of open source right now on that's on some of the licenses and how those licenses get applied by software, especially databases. When offered as a service in the cloud. That's one of the big problems. I think that that's that we're we're working within the open >> source, summarize the news and what it means. What's what's happening? What's the news and what's the really business? Our technical impact to the licensing? What's the issue? What's the core issue? >> Yeah, eso without taking judgment any any way, shape or form on this, the the the TL D are on. This is a number of open source database is most recently cockroach D. B. I have adopted a different licensing model that is nonstandard from an open source perspective. Uh, and from one perspective, they're they're adopting these different licensing models because other vendors can take that software and offered as a service, yes, and in some some cases, like Amazon like Sure, you said, uh, and offered as a as a service, uh, and maybe contribute. Maybe pay money to the smaller startup or the open source community behind it. But not necessarily. Uh, and it's in some ways is quite threatening to open source communities and open source companies on other cases, quite empowering. And it's going to be interesting to see how that plays out. The tension between open sourcing software and eventually making money off of it is something that we've we've seen for, you know, at least 25. >> And it continues to go on today, and this is, to me a real fascinating area that I think is going to be super important to keep an eye on because you want to encourage contribution and openness. Att the same time we look at the scale of just the Lenox foundations numbers. It's pretty massive in terms of now, the open source contribution. When you factor in even China and other nations, it's it's on exponential growth, right? So is it just open source? Is the model not necessarily a business? Yeah. So this is the big question. No one knows. >> I think we crossed that. And open source is the model. Um, and this is where me is a product manager. That's worked around open source. I've spent a lot of time thinking about how to create commercial offerings around open source. I spent 10 years at Economical, the first half of which, as an engineer, the second half of which, as a product manager around, uh, about building services, commercial services around 12 And I learned quite a few things that now apply absolutely to communities as well as to a number of open source startups. That that I've advised on DH kind of given them some perspective on maybe some successful and unsuccessful ways to monetize that that opens. >> Okay, so doesn't talk about Let's get back to Coburg. And so I think this is the next level Talk track is as Cooper Netease has established itself and landed in the industry and has adoption. It's now an expansion votes the land adopted expand. We've seen adoption. Now it's an expansion mode. Where does it go from here? Because you look at the tale signs things like service meshes server. Listen, you get some interesting trends that going to support this expansionary stage of uber netease. What is your view about the next expansion everyway what >> comes next? Yeah, I I think I think the next stage is really about democratizing communities for workloads that you know. It's quite obvious where when communities is the right answer at the scale of a Google or a Twitter or Netflix or, you know, some of these massive services that it is obviously and clearly the best answer to orchestrating containers. Now I think the next question is, how does that same thing that works at that massive scale Also worked for me as a developer at a very small scale helped me develop my software. My small team of five or 10 people. Do I need a coup? Burnett. He's If I'm ah five or 10 person startup. Well, I mean, not the original sort of borde vision of communities. It's probably overkill, but actually the tooling has really advanced, and we now >> have >> communities that makes sense on very small scales. You've got things like a three s from from Rancher. You've got micro Kates from from my colleagues at economical other ways of making shrinking communities down to something that fits, perhaps on devices perhaps at the edge, beyond just the traditional data center and into remote locations that need to deploy manage applications >> on the Cooper Netease clustering the some of the tech side. You know, we've seen some great tech trends as mentioned in Claudia Horton. Works and map Our Let's Take Claudia and Horton work. Remember back in the old days when it was booming? Oh, they were so proud to talk about their clusters. I stood up all these clusters and then I would ask them, Well, what do you doing with it? Well, we're storing data. I think so. That became kind of this use case where standing up the cluster was the use case and they're like, OK, now let's put some data in it. It's a question for you is Coburn. Eddie's a little bit different. I'm not seeing they were seeing real use cases. What are people standing up? Cuban is clusters for what specific Besides the same Besides saying I've done it. Yeah, What's the what's the main use case that you're seeing this that has real value? >> Yeah, actually, there's you just jog t mind of really funny memory. You know, back in those big data days, I was CEO of a startup. We were encrypting data, and we were helping encrypt healthcare data for health care companies and the number of health care companies that I worked with at that time who said they had a big data problem and they had all of I don't know, 33 terabytes worth of worth of data that they needed to encrypt. It was kind of humorous sometimes like, Is that really a big, big data problem? This fits on a single disc, you know, Uh, but yeah, I mean, it's interesting how >> that the hype of of the tech was preceding. The reality needs needs, says Cooper Nettie. So I have a Cuban Eddie's cluster for blank. Fill in the blank. What are people saying? >> Yeah, uh, it's It's largely about the modernization. So I need to modernize my infrastructure. I'm going to adopt the platform. That's probably not, er, the old er job, a Web WebSphere type platform or something like that. I'm investing in hardware investing in Software Middle, where I'm investing in people, and I want all of those things to line up with where industry is going from a software perspective, and that's where Cooper Nighties is sort of the cornerstone piece of that Lennox Of course, that's That's pretty well established >> canoes delivery in an integration piece of is that the pipeline in was, that was the fit on the low hanging fruit use cases of Cooper Netease just development >> process. Or it's the operations it's the operations of now got software that I need to deploy across multiple versions, perhaps multiple sites. Uh, I need to handle that upgrade ideally without downtime in a way that you said service mash in a way that meshes together makes sense. I've got a roll out new certificates I need to address the security, vulnerability, thes air, all the things that Cooper and I used to such a better job at then, what people were doing previously, which was a whole lot of four loops, shell strips and sshh pushing, uh, pushing tar balls around. Maybe Debs or rpm's around. That is what Cooper not he's actually really solves and does an elegant job of solving as just a starting point. And that's just the beginning and, you know, without getting ve injury here, you know, Anthros is the thing that we had at Google have built around Cooper Netease that brings it to enterprise >> here the other day did a tweet. I called Anthem. I just typing too fast. I got a lot of crap on Twitter for that mission. And those multi cloud has been a big part of where Cubans seems to fit. You mentioned some of the licensing changes. Cloud has been a great resource for a lot of the new Web scale applications from all kinds of companies. Now, with several issues seeing a lot more than capabilities, how do you see the next shift with data State coming in? Because God stateless date and you got state full data. Yeah, this has become a conversation point. >> Yeah, I think Kelsey Hightower has said it pretty eloquently, as he usually does around the sort of the serval ist movement and lets lets developers focus on just their code and literally just their code, perhaps even just their function in just their piece of code, without having to be an expert on all of the turtles all the way, all the way down. That's the big difference about service have having written a couple of those functions. I can I can really invest my time on the couple of 100 lines of code that matter and not choosing a destro choosing a cougar Nati is choosing, you know, all the stack underneath. I simply choose the platform where I'm gonna drop that that function, compile it, uploaded and then riff and rub. On that >> fifth anniversary, Cooper Netease were riffing on Cooper Netease. Dustin Circle here inside the Cube Cube Alumni you were recently at the coop con in overseas in Europe, Barcelona, Barcelona, great city. Keeps been there many times. Do was there covering for us. Couldn't make this trip, Unfortunately, had a couple daughter's graduating, so I didn't make the trip. Sorry, guys. Um, what was the summary? What was the takeaway? Was the big walk away from that event? What synthesized? The main stories were the most important stories being >> told. >> Big news, big observations. >> It was a huge event to start with. It was that fear of Barcelona. Um, didn't take over the whole space. But I've been there a number of times from Mobile World Congress. But, you know, this is this is cube con in the same building that hosts all of mobile world Congress. So I think 8,000 attendees was what we saw. It's quite celebratory. You know, I think we were doing some some pre fifth birthday bash celebrations, Key takeaways, hybrid hybrid, Cloud, multi Cloud. I think that's the world that we've evolved into. You know, there was a lot of tension. I think in the early days about must stay on. Prem must go to the cloud. Everything's there's gonna be a winner and a loser and everything's gonna go one direction or another. I think the chips have fallen, and it's pretty obvious now that the world will exist in a very hybrid, multi cloud state. Ultimately, there's gonna be some stuff on Prem that doesn't move. There's going to be some stuff better hosted in one arm or public clouds. That's the multi cloud aspect, Uh, and there will be stubborn stuff at the edge and remote locations and vehicles on oil rigs at restaurants and stores and >> so forth. What's most exciting from a trans statement? What do you what? What's what's getting you excited from what you see on the landscape out there? >> So the tying all of that to Cooper Netease, Cuban aunties, is the thing that basically normalizes all of that. You write your application put it in a container and expect to communities to be there to scale that toe. Operate that top grade that to migrate that over time. From that perspective, Cooper nineties has really ticked, ticked all the boxes, and you've got a lot of choices now about which companies here, you're going to use it and where >> beyond communities, a lot of variety of projects coop flow, you got service messes out there a lot of difference. Project. What's What's a dark horse? What's something that sets out there that people should be paying attention to? That you see emerging? That's notable. That should be paying attention. To >> think is a combination of two things. One is pretty obvious, and that's a ML is coming like a freight train and is sort of the next layer of excitement. I think after Cooper, Netease becomes boring, which hopefully if we've done our jobs well, that communities layer gets settled and we'll evolve. But the sort of the hockey stick hopefully settles down and it becomes something super stable. Uh, the application of machine learning to create artificial intelligence conclusions, trends from things that is sort of the next big trend on then I would say another one If you really want the dark horse. I think it's around communications. And I think it's around the difference in the way that we communicate with one another across all forms of media voice, video chat, writing, how we interact with people, how we interact with our our tools with our software and in fact, how our software in Iraq's with us in our software acts with with other software that communications industry is, it's ripe for some pretty radical disruption. And you know some of the organizations and they're doing that. It's early early days on those >> changes. Final point you mentioned earlier in our conversation here about how Dev Ops is influencing impacting non tech and computer science. Really? What did you mean by that? >> Uh, well, I think you brought up unexpectedly and that that you were looking at the way Uh, some other industries are changing, and I think that cross pollination is actually quite quite powerful when you take and apply a skill and expertise you have outside of your industry. But it adds something new and interesting, too, to your professional environment. That's where you get these provocative operations. He's really creative, innovative things that you know. No one really saw it coming. >> Dave Ops principles apply to other disciplines. Yeah, agility. That's that's pointing down waterfall based processes. That's >> one phenomenal example. Imagine that for governments, right to remove some of the like the pain that you and I know. I've got to go and renew my license. My birthday's coming up. I gotta go to renew my driver's license. You know much. I'm dreading going to the the DMV Root >> Canal driver's license on the same. Exactly >> how waterfall is that experience. And could we could we beam or Mohr Agile More Dev Autopsy and some of our government across >> the U. S. Government's procurement practices airbase upon 1990 standards they still want Request a manual, a physical manual for every product violent? Who does that? >> I know that there are organizations trying to apply some open source principles to government. But I mean, think about, you know, just democracy and how being a little bit more open and transparent in the way that we are in open source code, the ability to accept patches. I have a side project, a passion for brewing beer and I love applying open source practices to the industry of brewing. And that's an example of where use professional work, Tio. Compliment a hobby. >> All right, we got to bring some cubic private label, some Q beer. >> If you like sour beer, I'm in the sour beer. >> That's okay. We like to get the pus for us. Final question for you. Five years from now, Cooper needs to be 10 years old. What's the world gonna look like when we wake up five years from now with two Cuban aunties? >> Yeah, I think, uh, I don't think we're struggling with the Cooper nutties. Uh, the community's layer. At that point, I think that's settled science, inasmuch as Lennox is pretty settled. Science, Yes, there's a release, and it comes out with incremental features and bug fixes. I think Cuban aunties is settled. Science management of of those containers is pretty well settled. Uh, five years from now, I think we end up with software, some software that that's writing software. And I don't quite mean that in the way That sounds scary, uh, and that we're eliminating developers, but I think we're creating Mohr powerful, more robust software that actually creates that that software and that's all built on top of the really strong, robust systems we have underneath >> automation to take the heavy lifting. But the human creation still keeping one of the >> humans Aaron the look it's were We're many decades away from humans being out of the loop on creative processes. >> Dustin Kirkland, he a product manager of Google Uh, Cooper Netease guru also keep alumni here in the studio talking about the coup. Burnett. He's 50 year anniversary. Of course, the kid was president creation during the beginning of the wave of communities. We love the trend we love Cloud would left home a tec. I'm Sean for here in Palo Alto. Thanks for watching.

>> Narrator: Live from Las Vegas: It's theCUBE covering AWS reInvent 2017. Presented by AWS, Intel, and our ecosystem of partners. (techno music) >> Welcome back, everyone, we're live here in Las Vegas. 45,000 people here at Amazon Web Services reInvent. This is theCUBE's exclusive coverage. I'm John Furrier, my co-host Stu Miniman. Our next guests are Barry Russell, general manager and business development of Amazon Web Services marketplace, growing like a weed, and Chad Whalen, who is the global Vice President of Public Cloud for F5, guys, welcome back to theCUBE. Barry, welcome to theCUBE. >> Thank you. >> So, I mean, just, you can kinda see it now. Clear as day, no more, I mean, Andy says, "We're okay to be misunderstood." That quote, okay, no one's gonna misunderstand the Marketplace. >> Barry: I think it's pretty clear. >> You get in there, and you make money. It's pretty straightforward. >> Barry: Reducing a bunch of friction for customers. >> What's the current pitch, I mean, because this sounds like an easy sell at this point, what's the real benefits? Because, more of services are coming in. You got composability. What's the current state of the Marketplace? >> Yeah, you know, I think it's a couple of things. Uh, it's about selection and customer choice, so we've really grown the catalog, in terms of number of listings that are available and now more than 4200 listings in the catalog, and we announced three key features that we launched on Tuesday: AWS private link which enables SAS products to be run in a VPC. We announced Private Image Build that allows enterprise customers to run their own hardened OS underneath an image, and then we announced Enterprise Contract to reduce friction in the procurement process between large enterprise customers and software vendors. >> Okay, so I gotta ask, the AWS question: What was the working backwards document on this? Was it a main request from the customers? What was the main driver for some of these features because it sounds like they want to be cloud native, but, yet, they still gotta get that migration over, or was it something else, what was the driver? >> The driver was customer feedback. We went out, and we interviewed hundreds of customers over the last 12 months before we started building some of these features, and, without a doubt, they told us they wanted broader selection, broader deployment options, and to reduce friction around the contracting process, and then we just started building, and, over the course of the last nine to 10 months, that's what we've delivered. >> Awesome, all right, F5, you guys are in the Marketplace. You're partnered with AWS. What's your relationship with AWS, how's that going? >> Oh, I would say our relationship with AWS is fantastic. I mean, they're obviously the innovator in the Cloud space. Public Cloud is a strategic imperative for F5. They're at the vanguard of really the innovation of what's taking place in Public Cloud, and Marketplace is that fantastic medium to reach market, and, so, we really have the premise around meeting our customers how and when they want to be met. Marketplace is an excellent vehicle for us to do that, and we've enjoyed a lot of success with launch. >> How has your customers' consumption changed with the Cloud 'cause I can only imagine that, as they look at the mix of how they're gonna consume technology, they want some Cloud. How did you guys hone in on AWS? What was the real factor there? Was is acquisition of the technology? Was it the performance, what was some of the key things? >> You know, I think it's all about really reducing the friction in the process, right? Our customers are moving to the Cloud to have real-time agility and velocity in their business. What we get out of Marketplace is a fantastic set of options from a commercial construct. This solved the customer requirements. If it's going to be at development, we do it on a utility by the hour. When you start to go into production, we can do it in a subscription or a BYOL, so it's really about what application is there permanence and what's the best outcome for the customer, and we have all of that in front of us in multi-year agreements or otherwise leverage in this vehicle. >> So they're tailoring the products, basically. >> Absolutely. >> It sounds like customers are looking at this tailored model, whatever their needs are. They don't wanna be forced into a. >> Correct. >> Certain use case, they can just kind of mix and match. >> Yup, absolutely. >> Yeah, Barry, you know, think networking security have been spaces that I've seen really exploding in this ecosystem over the last couple a years. It, building off of what John was say, I mean, how much of it is custom stuff? You know, things that they're coming, working with Amazon versus just, you know, oh, it's the everything store where I can go get pieces? >> Well, we work with each vendor that lists in the catalog. We have a SA team, Solution Architect team, to work with them on the optimal architecture, be that an omni-based, API-based, and SAS-based, and then we give that vendor and their product development teams the ability to price those products in utility consumption model metered, for example, on the amount of data or band-width consumed, multi-year contracts that are publicly priced or negotiated behind the scenes. So, both in the innovation and the engineering and how the customer actually deploys the product, we innovate on pricing and consumption models to match those deployment options, and we give vendors, all vendors, that enter the catalog, whether they're open-source or commercial products, like F5, the option to use all of those features. >> Yeah, Chad, I think back to, you know, there was the wave of like software, you know, happening kind of networking and secured and everything, but, you know, you've always been in kind of the application delivery portion of this. How is Cloud accelerating your customers' journey and impacting how fast you need to change inside at F5? >> Yeah, that's a great question. I think that because Public Cloud is such a fantastic vehicle for our customers it was really customers-focused, right? So, when you work back from what the customer wants both in terms of how you orchestrate, how you automate, and then with the commercial construct is then they can use it in a best-fit application, and that's really the grounding point for us, and, when we get friction, any time you have a new medium there's going to be friction points and learning points. We've worked in concert with AWS, Marketplace in particular, about solving these ways, whether it's in private offers or custom negotiated offers specifically for customers to meet their needs from an economic and a delivery standpoint. >> I gotta ask the question 'cause it always pops into my head, especially at this reInvent, the pace of services being released, Lambda, Serverless, you can just see it coming. It's going to put more pressure under the hood for automation, that heavy lifting that's Dev Ops, as we know, right, so no new news there. The question is what does it mean for the Marketplace 'cause now you're gonna be under a lot of pressure to integrate a lot of these plumbing and or, abstracted away dev ops-like tools that developers don't wanna provision, so you have the automate so that seems like a challenge. How are you guys dealing with that? How do you make Lambda sing? How do you guys make this thing go smoother? >> Yeah, it's a really great question. I mean, one of the challenges that you get in, when you get into what I would say Cloud Sprawl, within an organization, is how do you maintain the governance and compliance of those workloads? And so we're really lookin' at it from that basis. We want to give as much flexibility into the model while still maintaining what was designed from the beginning, and so our customers wanna use the rules. They wanna have that portability into Public Cloud so they have the assurance. The underlying technologies are just the delivery vehicles, whether it's containers or Lambda or whatever in a server-less architecture, we're focused really on making sure that we have that ubiquity of posture across the asset wherever that asset is. >> Jeff: Makes your sources work together properly. >> Absolutely. >> Barry, what's the trends that you're seeing in the Marketplace? I mean, obviously, there's a lot of growth. Lot of data, and one of the things that I love about this reInvent is they're servicing this new playbook of, hey, use the data, your own data. We saw a new relic had a great report, Sumo Logic kind of report, that basically anonymizes the data, but they're using real data and Verner will talk about this at the keynote. What data can you share about the Marketplace that shows some trends that indicates or allows us to read the tea leaves of what's gonna happen next? >> Well, I think the customer growth stat that we shared, in terms of active monthly customers, we've gone from a hundred active monthly customers we announced last reInvent last year when we were here to now 160,000 active customers using the Marketplace, so we see steady growth. We see growth and adoption from the enterprise, and customers like Shell and Thomson Reuters, that we announced were part of Enterprise contracts on Tuesday, really beginning to think about using the Marketplace to go from traditional procurement moving to digital procurement model allows their IT organizations' dev ops teams to move much fast when pairing with services like a Kinesis, like an S3, like a Red Shift, when they're matching third party software with an AWS-native service. >> Jeff: Are you happy with things right now? Pretty much looking pretty good! >> I'm happy. >> Jeff: Middle of the fairway. >> I think it's been a fantastic show! (laughing) >> I'm happy, F5 has been a great partner of ours in the Marketplace, I'm a happy camper. >> Jeff: What's next? >> What's next? I think what's next for us next year is continuing to grow the Enterprise contract that we deployed, so we started with a small set of customers and vendors that participated to help us arrive at that contract that they both could use, and, I think that over the course of the next 12 months, we really need to think about the types of customers and vendors that enter that program. >> All right, Barry Russell and Chad Whalen with F5. Barry will be back on our next segment with another partner. A lot of partner goodness here. Amazon's ecosystem's exploding, and there's a lot of value to be had by all. That's theCUBE bringing you some content value on our third day live coverage. 45,000 people here this year at Amazon Webster's reInvent. More after this short break. I'm John Furrier with Stu Miniman. We'll be right back. (techno music)