(calm techno music) >> Hey, welcome to this Cube Conversation. I'm Lisa Martin. I've got two guests here with me. Please Welcome Philipp Niemietz, the intermediate head of the department for the Laboratory of Machine Tools and Production Engineering or WZL. Philipp, welcome to the program. >> Thank you. >> And we have Russ Caldwell here as well, senior product manager at Dell Technologies. Russ, great to see you. >> Thanks for the invite. >> Absolutely. We're going to be talking about how the enhanced video capabilities of Dell EMC's streaming data platform are enabling manufacturing, anomaly detection, and quality control through the use of sensors, cameras, and x-ray cameras. We're going to go ahead, Philipp, and start with you. We're abbreviating the lab as you guys do as WZL. Talk to us about the lab. What types of problems are you solving? >> Yeah, thank you. In the laboratory for machine tools, we are looking at actually all the other problems that arise in production engineering in general. So that's from the actual manufacturing of work pieces and that's getting used in aerospace or automotive industries, and really dig into the specifics of how those metal parts are manufactured, how they are formed, what are the mechanics of this. So this is a very traditional area where we are coming from. We're also looking at like how to manage all those production systems, how to come up with decision-making processes that's moving those engineering environments forward. But in our department, we recently get... 10 years ago... This Industry 4.0 scenario is getting more and more pushed into authentic research. So more and more data is gathered. We have to deal with a lot of data coming from various sources, and how to actually include this in the research, how to derive new findings from this, or even maybe, even physical equations from all the data that we are gathering around this manufacturing technologies. And this is something that we're, from the research perspective, looking at. >> And talk to me about when you were founded. You're based in Germany, but when was the lab founded? >> The lab was founded 100 years ago, about 100 years ago. It's like a very long history. It is the largest institute for production engineering in Germany, or maybe even in Europe. >> Got it. Okay. Well, 100 years. Amazing innovation that I'm sure the lab has seen. Russ, let's go over to you. Talk to us about the Dell EMC streaming data platform or SDP is what referred to it. >> Yeah. Thanks Lisa. So it's interesting that Philipp brings up Industry 4.0 because this is a prime area where the streaming data platform comes into play. Industry 4.0 for manufacturing really kind of encompasses a few things. It's real-time data analysis. It's automation, machine learning. SDP pulls all that together. So it's a software solution from Dell EMC. And one of the ways we make it all happen is we've unified this concept of time in data. Historical data and real-time data are typically analyzed very, very differently. And so we're trying to support Industry 4.0 manufacturing use cases. That's really important, right? Looking at historical data and real-time data, so you can learn from the past, work you've done on the factory floor, and apply that in real-time analytics. And the platform is used to ingest store and analyze data of this real-time and historical data. It leverages a high availability and dynamic scaling with Kubernetes. So that makes it possible to have lot different projects on the platform. And it really offers a lot of methods to automate this high speed and high precision activities that Philipp's talking about here. There's a lot of examples where it comes into play. It's really exciting to work with Philipp and the team there in Germany. But what's great about it is it's a general purpose platform that supports things like construction where they're doing drones with video ingestion, tracking resources on the ground, and things like that. Predictive maintenance and safety for amusement parks, and many other use cases. But with Industry 4.0 and manufacturing, RWTH and Philipp's team has really kind of pushed the boundaries of what's possible to automate and analyze data for the manufacturing process. >> What a great background. So we understand about the lab. We understand about Dell EMC SDP. Philipp, let's go back to you. How was the lab using this technology? >> Yeah, good question. Maybe, going a little bit back to the details of the use case that we are presenting. We started maybe five, six years ago where all this Industry 4.0 was put into research where you wanted to get more data out of the process now. So we started to apply a little census to the machine, starting with the more traditional ones, like energy consumption and some control information that we get from the machine tool itself. But the sensor system are quite like not that complex. And we could deal with the amount of data fairly easy now using just a USB sticks and some local devices, just a storage. But as it's getting more sophisticated, we're getting more sensor data. We're applying new sensor systems with the tool where the extra process is taking place, throughout the year, like delicious information is hidden. So we're getting really close to the process, applying video data, bigger data streams, more sensor data, and even like are not something like an IoT scenarios. We usually have some data points per second, but we're talking here about census that have like maybe a million data points a second now. So every high frequencies that we have to deal with, and of course, then we had to come up with some system that actually have to do this, help to deal with this data. And yeah, use the classic big data stack that we then set up for ourselves in our research facility to deal with this amount of streaming data to then apply historical analysis. Like Russ just talked about on this classic Hadoop data stack where we used Kafka and Storm for ingestion, and then for streaming processing, and Spark for this traditional historical analysis. And actually, this is exactly where the streaming data platform came into play because we had a meeting with one of the techy account at the university. And we were like talking about this. We were having a chat about this problem. And he's like, "Oh, we have something going on in America, in USA with this a streaming data platform. It was still under a code name or something." And then actually, Russ and I got into contact then talking about the streaming data platform, and how we could actually use it, and get getting part. We were taking part in the alpha program, really working with the system with the developers. And it was really an amazing experience. >> Were you having scale problems with the original kind of traditional big data platform that you talked about with Hadoop, Apache, Kafka, Spark? Was that scale issues, performance issues? Is that why you looked to Dell EMC? >> Yeah. There were several issues, like one is the scaling option now. And when we were not always using all of the sensors, we are just using some of the sensors. We're thinking about account process to different manufacturing technologies, different machines that we have in our laboratory so that we can quickly add sensors. They are shut down sensors. Do not have to take care about setting up new workers or stuff so that the work balance is handled. But that's not the only thing. We also had a lot of issues with administrating this Hadoop stacks. It's quite error prone if you do it yourself, like we are still in the university even though we are very big level laboratory. We still have limited resources. So we spend a lot of time dealing with the dev ops of the system. And actually, this is something where on the streaming data platform actually helped us to reduce the time that we invested into this administration processes. We were able to take more time into the analytics, which is actually what we are interested in. And specifically, the point that Russ talked about this unified concept of time, we now can just apply one and that type of analysis on historical and streaming data, and do not have to separate domains that we have to deal with. Now we dealt with Kafka, and Storm on one side, and Spark on the other side. And now, we can just put it into one model and actually reduce the time now to maintain and handle and implement the code. >> The time reduction is critical for the overall laboratory, the workforce productivity of the folks that are using it. Russ, let's go back to you. Tell us about, first of all, how long has the Dell EMC SDP been around? And what are some of the key features that WZL is leveraging that you're also seeing benefit other industries? >> So the product actually officially launched in early 2020. So in the first quarter of 2020. But what Philipp was just talking about, his organization was actually in the alpha and the beta programs earlier than that in 2019. And that's actually where we had a cross-section of very different kinds of companies in all sorts of industries all over the world; in Japan, and Germany, in the US. And that's where we started to see this pattern of commonality of challenges, and how we could solve those. So one of those things we mentioned that unified concept of time is really powerful because with one line of code, you can actually jump to any point on the timeline of your data, whether it's the real-time data coming off of the sensors right now or something minutes, hours, years ago. And so it's really, really powerful for the developers. But we saw the common challenges that Philipp was just talking about everywhere. So the SDP, one of the great things about it is it's a single piece of software that will install, manage, secure, upgrade, and be supported of all the components that you just heard Philipp talking about. So all the pieces for the ingestion, the storage and the analytics are all in there. And that makes it easier to focus on the problem there. There was other common challenges that our customers were seeing as well. Things like this concept of derived streams, so that you can actually bring in raw streams of data, leave it in its raw form because many times, regulatory reasons, audit reasons, you want to not touch that data. But you can create parallel streams of that data that are called derived streams that are versions that you've altered for some consumption or reporting purposes without affecting the others. And that's powerful when you have multiple teams analyzing different data. And then finally, the thing that Philipp mentioned we saw everywhere, which was a unified way to interact with sensors all the same way because there's sensors for IoT sensors, telemetry log files, video, X-ray, infrared, all sorts of things. But being able to simplify that so that the developers and the data scientists can really build models to solve a business problem was really where we started to focus on how we wanted to bring to market the value of SDP. >> So you launched this, right? And you said early 2020, right before the pandemic and all of the chaos that has- >> Don't recommend that by the way. Don't recommend launching into a pandemic. But yes. >> I'm sure that a lot of lessons learned from silver linings, I'm sure. >> That's right. >> But obviously, big challenges there. I'm curious thought if you thought. One of the things that we've learned from the pandemic is that for so many industries, the access to real-time data is no longer just a nice to have. It is a critical differentiator for those that needed to pivot multiple times to survive in the early days to thrive to continue pivoting. I'm curious, what other industries you saw Russ that came to you saying, "All right, guys. We've got challenges here. Help us figure this out."? Give me a snapshot of some of the other industries that were sort of leading Edge last year. >> Sure. There was some surprising ones. I've mentioned it a little bit, but it's interesting you give me a chance to talk about them. 'cause what was also shocking about this was not only that the same problems that I just mentioned happened in multiple industries. It was actually the prevalence of certain kinds of data. So for example, the construction example I gave you where a company was using drones to ingest streaming video as well as Telemetry of all the equipment on the ground. Drones are in all sorts of industries. So it turns out that's a pattern. But even a lower level than just drone data is actually video data or any kind of media data. And so Philipp talked about they're using that kind of data as well in manufacturing. We're seeing video data in every industry combined with other sensor data. And that's what's really surprised us in the beta program. So working with Philipp, we actually altered our roadmap after we launched to realize that we needed to escalate even more features about video analysis and actually be able to take the process even closer to the Edge where the data's being generated. So the other industries, including construction, logistics, medicine, network traffic, all sorts of data, that is a continuous unbounded stream of data falls into the category of being able to be analyzed, stored, playback like a DVR with SDP. >> Playback like a DVR. I like that. Philipp, back over to you. Talk to us about what's next. Obviously, a tremendous amount of innovation in the first 100 years of WZL. Talk to me about what some of the lab's plans are for the future from a streaming data perspective, got a great foundation infrastructure there with Dell EMC. What's next? >> Like we are working together with a large industry consortium, and then we get a lot of information. Not information, but they really want to see that all this big data stuff that's coming into Industry 4.0. And Russ already talked about it. And then, I'm pretty satisfied in having all the data and the data centers that they have, but they want to push it to the Edge. So all the analytics, it's getting more and more to the Edge because they see that the more data you gather, the more data has to be transferred via the network. So we have to come up with ways on, of course, deploy all the model on the Edge, maybe do some analytics on the Edge. I don't know, something like federated learning to see. Maybe you don't even need to transfer the data to the data center. You can start learning approaches on the Edge and combine them with different data sources that are actually sharing the data, which is the specific point in like corporations that want to corporate using the different data sources, but have some privacy issues. So this is something that we are looking into. And also, working like low-code or no-code environments, like different framework that we use here just in our laboratory, but this is also something that we see in the industry. And more and more people have to interact with the data management systems. So they have to somehow get a lower access point than just some pile from script that they need to write. Maybe, they just need drag and drop environment where they can modify some ingestion or some transformation to the data. So they're not always the people and all the data engineers or the computer science experts have to deal with those kind of stuff, and other people can do as well. So this is something that we are looking into this in the next future. But, yeah. But there are a lot of different things, and there's not enough time to talk about all of them. >> So it sounds like an idea to democratize that data to allow more data citizens to leverage that, analyze it and extract value from it because we all know data is oil, it's gold, but only if you can actually get those analysis quickly and make decisions that really affect and drive the business. Russ, last question for you. Talk to us about what you see next coming in the industry. Obviously, launching this technology at a very interesting time, a lot of things have changed in the last year. You've learned a lot. You said you modified the technology based on the WZL implementation. But what are some of the things that you see coming next? >> So it's really interesting 'cause my colleague at Dell constantly reminds me that people develop solutions with the technology they have at the time, right? It's a really obvious statement, but it's really powerful to realize what customers of ours have been doing so far. It's been based on batch tools and storage tools that were available at the time, but weren't necessarily the best match for the problem that we're trying to solve. And the world is moving completely to a real-time view of their data. If you can understand that answer sooner, there's higher value for higher revenue, lower costs, safety, all sorts of reasons, right? To do that, everyone's realizing you can't really count on... Like Philipp, he can't count on moving all the data somewhere else to make that decision, that latency; or sometimes, rules around controlling what data can go. Really, we'll keep it from that. So being able to move code closer to the data is where we see things are really happening. This is actually why the streaming data platform has really focused heavily on Edge implementations. We have SDP Core for the core data center. We also have SDP Edge that runs on single node in three node configurations for a headless environments for all sorts of use cases where you need to move the code and make the decisions right when the data is generated at the sensors. The other things we see happening in the industry that are really important is everything's moving to a fully software-defined solution. This idea of being able to have software-defined stream ingestion, analytics and storage. You can deploy the solution you want in the form factor that you have available at your location is important, right? And so, fully software-defined solutions is really going to be where things are at, and which gives you this kind of cloud-like experience, but you can deploy it anywhere at the Edge, Core or cloud, right? And that's really, really powerful. Philipp picked up on the one that we see a lot of this idea of low-code, no-code whether it's things like node red in the IoT world, where you're being able to stitch together a sequence of functions to answer questions in real time or other more sophisticated tools. That ability to, like you said, democratize what people can do with the data in real time is going to be extremely valuable as things move forward. And then the biggest thing we see that we're really focused on is we need to make it as easy as possible to ingest any kind of data. The more data types that you can bring in, the more problems you can solve. And so bringing on as many on-ramps and connectivity into other solutions is really, really important. And for all that, SDP's team is really focused on trying to prioritize the customers like Philipp's team in the RWTH WZL labs there. But finding those common patterns everywhere so that we can actually kind of make it the norm to be analyzing streaming data, not just historical batch data. >> Right. That's outstanding. As you said, the world is moving to real-time analytics. Real-time data ingestion is absolutely critical on there. Just think of the problems that we don't even know about that we could solve. Guys, thank you for joining me today, talking about what WZL is doing with the Dell EMC streaming data platform, and all the innovations you've done so far, and what's coming in the future. We'll have to catch up in the next six months or so, and see what great progress you've made. Thank you for your time. >> Thanks, Lisa. >> Thank you. >> For my guests, I'm Lisa Martin. You're watching a Cube Conversation. (calm techno music)

(upbeat music) >> Welcome everybody to this CUBE Conversation. My name is Dave Vellante, and we're here to talk about Object storage and the momentum in the space. And what Dell Technologies is doing to compete in this market, I'm joined today by Anahad Dhillon, who's the Product Manager for Dell, EMC's ECS, and new ObjectScale products. Anahad, welcome to theCUBE, good to see you. >> Thank you so much Dave. We appreciate you having me and Dell (indistinct), thanks. >> Its always a pleasure to have you guys on, we dig into the products, talk about the trends, talk about what customers are doing. Anahad before the Cloud, Object was this kind of niche we seen. And you had simple get, put, it was a low cost bit bucket essentially, but that's changing. Tell us some of the trends in the Object storage market that you're observing, and how Dell Technology sees this space evolving in the future please. >> Absolutely, and you hit it right on, right? Historically, Object storage was considered this cheap and deep place, right? Customers would use this for their backup data, archive data, so cheap and deep, no longer the case, right? As you pointed out, the ObjectSpace is now maturing. It's a mature market and we're seeing out there customers using Object or their primary data so, for their business critical data. So we're seeing big data analytics that we use cases. So it's no longer just cheap and deep, now your primary workloads and business critical workloads being put on with an object storage now. >> Yeah, I mean. >> And. >> Go ahead please. >> Yeah, I was going to say, there's not only the extend of the workload being put in, we'll also see changes in how Object storage is being deployed. So now we're seeing a tighter integration with new depth models where Object storage or any storage in general is being deployed. Our applications are being (indistinct), right? So customers now want Object storage or storage in general being orchestrated like they would orchestrate their customer applications. Those are the few key trends that we're seeing out there today. >> So I want to dig into this a little bit with you 'cause you're right. It used to be, it was cheap and deep, it was slow and it required sometimes application changes to accommodate. So you mentioned a few of the trends, Devs, everybody's trying to inject AI into their applications, the world has gone software defined. What are you doing to respond to all these changes in these trends? >> Absolutely, yeah. So we've been making tweaks to our object offering, the ECS, Elastic Cloud Storage for a while. We started off tweaking the software itself, optimizing it for performance use cases. In 2020, early 2020, we actually introduced SSDs to our notes. So customers were able to go in, leverage these SSD's for metadata caching improving their performance quite a bit. We use these SSDs for metadata caching. So the impact on the performance improvement was focused on smaller reads and writes. What we did now is a game changer. We actually went ahead later in 2020, introduced an all flash appliance. So now, EXF900 and ECS all flash appliance, it's all NVME based. So it's NVME SSDs and we leveraged NVME over fabric xx for the back end. So we did it the right way did. We didn't just go in and qualified an SSD based server and ran object storage on it, we invested time and effort into supporting NVME fabric. So we could give you that performance at scale, right? Object is known for scale. We're not talking 10, 12 nodes here, we're talking hundreds of nodes. And to provide you that kind of performance, we went to ahead. Now you've got an NVME based offering EXF900 that you can deploy with confidence, run your primary workloads that require high throughput and low latency. We also come November 5th, are releasing our next gen SDS offering, right? This takes the Troven ECS code that our customers are familiar with that provides the resiliency and the security that you guys expect from Dell. We're re platforming it to run on Kubernetes and be orchestrated by Kubernetes. This is what we announced that VMware 2021. If you guys haven't seen that, is going to go on-demand for VMware 2021, search for ObjectScale and you get a quick demo on that. With ObjectScale now, customers can quickly deploy enterprise grade Object storage on their existing environment, their existing infrastructure, things like VMware, infrastructure like VMware and infrastructure like OpenShift. I'll give you an example. So if you were in a VMware shop that you've got vSphere clusters in your data center, with ObjectScale, you'll be able to quickly deploy your Object enterprise grid Object offering from within vSphere. Or if you are an OpenShift customer, right? If you've got OpenShift deployed in your data center and your Red Hat shop, you could easily go in, use that same infrastructure that your applications are running on, deploy ObjectScale on top of your OpenShift infrastructure and make available Object storage to your customers. So you've got the enterprise grade ECS appliance or your high throughput, low latency use cases at scale, and you've got this software defined ObjectScale, which can deploy on your existing infrastructure, whether that's VMware or Red Hat OpenShift. >> Okay, I got a lot of follow up questions, but let me just go back to one of the earlier things you said. So Object was kind of cheap, deep and slow, but scaled. And so, your step one was metadata caching. Now of course, my understanding is with Object, the metadata and the data within the object. So, maybe you separated that and made it high performance, but now you've taken the next step to bring in NVME infrastructure to really blow away all the old sort of scuzzy latency and all that stuff. Maybe you can just educate us a little bit on that if you don't mind. >> Yeah, absolutely. Yeah, that was exactly the stepped approach that we took. Even though metadata is tightly integrated in Object world, in order to read the actual data, you still got to get to the metadata first, right? So we would cache the metadata into SSDs reducing that lookup that happens for that metadata, right? And that's why it gave you the performance benefit. But because it was just tied to metadata look-ups, the performance for larger objects stayed the same because the actual data read was still happening from the hard drives, right? With the new EXF900 which is all NVME based, we've optimized the our ECS Object code leveraging VME, data sitting on NVME drives, the internet connectivity, the communication is NVME over fabric, so it's through and through NVME. Now we're talking milliseconds and latency and thousands and thousands of transactions per second. >> Got it, okay. So this is really an inflection point for Objects. So these are pretty interesting times at Dell, you got the cloud expanding on prem, your company is building cloud-like capabilities to connect on-prem to the cloud across cloud, you're going out to the edge. As it pertains to Object storage though, it sounds like you're taking a sort of a two product approach to your strategy. Why is that, and can you talk about the go-to market strategy in that regard? >> Absolutely, and yeah, good observation there. So yes and no, so we continued to invest in ECS. ECS continues to stay a product of choice when customer wants that traditional appliance deployment model. But this is a single hand to shape model where you're everything from your hardware to your software the object solution software is all provided by Dell. ECS continues to be the product where customers are looking for that high performance, fine tune appliance use case. ObjectScale comes into play when the needs are software defined. When you need to deploy the storage solution on top of the same infrastructure that your applications are run, right? So yes, in the short-term, in the interim, it's a two product approach of both products taking a very distinct use case. However, in the long-term, we're merging the two quote streams. So in the long-term, if you're an ECS customer and you're running ECS, you will have an in-place data upgrade to ObjectScale. So we're not talking about no forklift upgrades, we're not talking about you're adding additional servers and do a data migration, it's a code upgrade. And then I'll give you an example, today on ECS, we're at code variation 3.6, right? So if you're a customer running ECS, ECS 3.X in the future, and so we've got a roadmap where 3.7 is coming out later on this year. So from 3.X, customers will upgrade the code data in place. Let's call it 4.0, right? And that brings them up to ObjectScale. So there's no nodes left behind, there's an in-place code upgrade from ECS to the ObjectScale merging the two code streams and the long-term, single code, short-term, two products for both solving the very distinct users. >> Okay, let me follow up, put on my customer hat. And I'm hearing that you can tell us with confidence that irrespective of whether a customer invested ECS or ObjectScale, you're not going to put me into a dead-end. Every customer is going to have a path forward as long as their ECS code is up-to-date, is that correct? >> Absolutely, exactly, and very well put, yes. No nodes left behind, investment protection, whether you've got ECS today, or you want to invest into ECS or ObjectScale in the future, correct. >> Talk a little bit more about ObjectScale. I'm interested in kind of what's new there, what's special about this product, is there unique functionality that you're adding to the product? What differentiates it from other Object stores? >> Absolutely, my pleasure. Yeah, so I'll start by reiterating that ObjectScale it's built on that Troven ECS code, right? It's the enterprise grid, reliability and security that our customers expect from Dell EMC, right? Now we're re platforming ECS who allow ObjectScale to be Kubernetes native, right? So we're leveraging that microservices-based architecture, leveraging that native orchestration capabilities of Kubernetes, things like resource isolation or seamless (indistinct), I'm sorry, load balancing and things like that, right? So the in-built native capabilities of Kubernetes. ObjectScale is also build with scale in mind, right? So it delivers limitless scale. So you could start with terabytes and then go up to petabytes and beyond. So unlike other file system-based Object offerings, ObjectScale software would have a limit on your number of object stores, number of buckets, number of objects you store, it's limitless. As long as you can provide the hardware resources under the covers, the software itself is limitless. It allows our customers to start small, so you could start as small as three node and grow their environment as your business grows, right? Hundreds of notes. With ObjectScale, you can deploy workloads at public clouds like scale, but with the reliability and control of a private cloud data, right? So, it's then your own data center. And ObjectScale is S3 compliant, right? So while delivering the enterprise features like global replication, native multi-tenancy, fueling everything from Dev Test Sandbox to globally distributed data, right? So you've got in-built ObjectScale replication that allows you to place your data anywhere you got ObjectScale (indistinct). From edge to core to data center. >> Okay, so it fits into the Kubernetes world. I call it Kubernetes compatible. The key there is automation, because that's the whole point of containers is, right? It allows you to deploy as many apps as you need to, wherever you need to in as many instances and then do rolling updates, have the same security, same API, all that level of consistency. So that's really important. That's how modern apps are being developed. We're in a new age year. It's no longer about the machines, it's about infrastructure as code. So once ObjectScale is generally available which I think is soon, I think it's this year, What should customers do, what's their next step? >> Absolutely, yeah, it's coming out November 2nd. Reach out to your Dell representatives, right? Get an in-depth demo on ObjectScale. Better yet, you get a POC, right? Get a proof of concept, have it set up in your data center and play with it. You can also download the free full featured community edition. We're going to have a community edition that's free up to 30 terabytes of usage, it's full featured. Download that, play with it. If you like it, you can upgrade that free community edition, will license paid version. >> And you said that's full featured. You're not neutering the community edition? >> Exactly, absolutely, it's full featured. >> Nice, that's a great strategy. >> We're confident, we're confident in what we're delivering, and we want you guys to play with it without having your money tied up. >> Nice, I mean, that's the model today. Gone are the days where you got to get new customers in a headlock to get them to, they want to try before they buy. So that's a great little feature. Anahad, thanks so much for joining us on theCUBE. Sounds like it's been a very busy year and it's going to continue to be so. Look forward to see what's coming out with ECS and ObjectScale and seeing those two worlds come together, thank you. >> Yeah, absolutely, it was a pleasure. Thank you so much. >> All right, and thank you for watching this CUBE Conversation. This is Dave Vellante, we'll see you next time. (upbeat music)

(upbeat music) >> Welcome everybody to this CUBE Conversation. My name is Dave Vellante, and we're here to talk about Object storage and the momentum in the space. And what Dell Technologies is doing to compete in this market, I'm joined today by Anahad Dhillon, who's the Product Manager for Dell, EMC's ECS, and new ObjectScale products. Anahad, welcome to theCUBE, good to see you. >> Thank you so much Dave. We appreciate you having me and Dell (indistinct), thanks. >> Its always a pleasure to have you guys on, we dig into the products, talk about the trends, talk about what customers are doing. Anahad before the Cloud, Object was this kind of niche we seen. And you had simple get, put, it was a low cost bit bucket essentially, but that's changing. Tell us some of the trends in the Object storage market that you're observing, and how Dell Technology sees this space evolving in the future please. >> Absolutely, and you hit it right on, right? Historically, Object storage was considered this cheap and deep place, right? Customers would use this for their backup data, archive data, so cheap and deep, no longer the case, right? As you pointed out, the ObjectSpace is now maturing. It's a mature market and we're seeing out there customers using Object or their primary data so, for their business critical data. So we're seeing big data analytics that we use cases. So it's no longer just cheap and deep, now your primary workloads and business critical workloads being put on with an object storage now. >> Yeah, I mean. >> And. >> Go ahead please. >> Yeah, I was going to say, there's not only the extend of the workload being put in, we'll also see changes in how Object storage is being deployed. So now we're seeing a tighter integration with new depth models where Object storage or any storage in general is being deployed. Our applications are being (indistinct), right? So customers now want Object storage or storage in general being orchestrated like they would orchestrate their customer applications. Those are the few key trends that we're seeing out there today. >> So I want to dig into this a little bit with you 'cause you're right. It used to be, it was cheap and deep, it was slow and it required sometimes application changes to accommodate. So you mentioned a few of the trends, Devs, everybody's trying to inject AI into their applications, the world has gone software defined. What are you doing to respond to all these changes in these trends? >> Absolutely, yeah. So we've been making tweaks to our object offering, the ECS, Elastic Cloud Storage for a while. We started off tweaking the software itself, optimizing it for performance use cases. In 2020, early 2020, we actually introduced SSDs to our notes. So customers were able to go in, leverage these SSD's for metadata caching improving their performance quite a bit. We use these SSDs for metadata caching. So the impact on the performance improvement was focused on smaller reads and writes. What we did now is a game changer. We actually went ahead later in 2020, introduced an all flash appliance. So now, EXF900 and ECS all flash appliance, it's all NVME based. So it's NVME SSDs and we leveraged NVME over fabric xx for the back end. So we did it the right way did. We didn't just go in and qualified an SSD based server and ran object storage on it, we invested time and effort into supporting NVME fabric. So we could give you that performance at scale, right? Object is known for scale. We're not talking 10, 12 nodes here, we're talking hundreds of nodes. And to provide you that kind of performance, we went to ahead. Now you've got an NVME based offering EXF900 that you can deploy with confidence, run your primary workloads that require high throughput and low latency. We also come November 5th, are releasing our next gen SDS offering, right? This takes the Troven ECS code that our customers are familiar with that provides the resiliency and the security that you guys expect from Dell. We're re platforming it to run on Kubernetes and be orchestrated by Kubernetes. This is what we announced that VMware 2021. If you guys haven't seen that, is going to go on-demand for VMware 2021, search for ObjectScale and you get a quick demo on that. With ObjectScale now, customers can quickly deploy enterprise grade Object storage on their existing environment, their existing it infrastructure, things like VMware, infrastructure like VMware and infrastructure like OpenShift. I'll give you an example. So if you were in a VMware shop that you've got vSphere clusters in your data center, with ObjectScale, you'll be able to quickly deploy your Object enterprise grid Object offering from within vSphere. Or if you are an OpenShift customer, right? If you've got OpenShift deployed in your data center and your Red Hat shop, you could easily go in, use that same infrastructure that your applications are running on, deploy ObjectScale on top of your OpenShift infrastructure and make available Object storage to your customers. So you've got the enterprise grade ECS appliance or your high throughput, low latency use cases at scale, and you've got this software defined ObjectScale, which can deploy on your existing infrastructure, whether that's VMware or Red Hat OpenShift. >> Okay, I got a lot of follow up questions, but let me just go back to one of the earlier things you said. So Object was kind of cheap, deep and slow, but scaled. And so, your step one was metadata caching. Now of course, my understanding is with Object, the metadata and the data within the object. So, maybe you separated that and made it high performance, but now you've taken the next step to bring in NVME infrastructure to really blow away all the old sort of scuzzy latency and all that stuff. Maybe you can just educate us a little bit on that if you don't mind. >> Yeah, absolutely. Yeah, that was exactly the stepped approach that we took. Even though metadata is tightly integrated in Object world, in order to read the actual data, you still got to get to the metadata first, right? So we would cache the metadata into SSDs reducing that lookup that happens for that metadata, right? And that's why it gave you the performance benefit. But because it was just tied to metadata look-ups, the performance for larger objects stayed the same because the actual data read was still happening from the hard drives, right? With the new EXF900 which is all NVME based, we've optimized the our ECS Object code leveraging VME, data sitting on NVME drives, the internet connectivity, the communication is NVME over fabric, so it's through and through NVME. Now we're talking milliseconds and latency and thousands and thousands of transactions per second. >> Got it, okay. So this is really an inflection point for Objects. So these are pretty interesting times at Dell, you got the cloud expanding on prem, your company is building cloud-like capabilities to connect on-prem to the cloud across cloud, you're going out to the edge. As it pertains to Object storage though, it sounds like you're taking a sort of a two product approach to your strategy. Why is that, and can you talk about the go-to market strategy in that regard? >> Absolutely, and yeah, good observation there. So yes and no, so we continued to invest in ECS. ECS continues to stay a product of choice when customer wants that traditional appliance deployment model. But this is a single hand to shape model where you're everything from your hardware to your software the object solution software is all provided by Dell. ECS continues to be the product where customers are looking for that high performance, fine tune appliance use case. ObjectScale comes into play when the needs are software defined. When you need to deploy the storage solution on top of the same infrastructure that your applications are run, right? So yes, in the short-term, in the interim, it's a two product approach of both products taking a very distinct use case. However, in the long-term, we're merging the two quote streams. So in the long-term, if you're an ECS customer and you're running ECS, you will have an in-place data upgrade to ObjectScale. So we're not talking about no forklift upgrades, we're not talking about you're adding additional servers and do a data migration, it's a code upgrade. And then I'll give you an example, today on ECS, we're at code variation 3.6, right? So if you're a customer running ECS, ECS 3.X in the future, and so we've got a roadmap where 3.7 is coming out later on this year. So from 3.X, customers will upgrade the code data in place. Let's call it 4.0, right? And that brings them up to ObjectScale. So there's no nodes left behind, there's an in-place code upgrade from ECS to the ObjectScale merging the two code streams and the long-term, single code, short-term, two products for both solving the very distinct users. >> Okay, let me follow up, put on my customer hat. And I'm hearing that you can tell us with confidence that irrespective of whether a customer invested ECS or ObjectScale, you're not going to put me into a dead-end. Every customer is going to have a path forward as long as their ECS code is up-to-date, is that correct? >> Absolutely, exactly, and very well put, yes. No nodes left behind, investment protection, whether you've got ECS today, or you want to invest into ECS or ObjectScale in the future, correct. >> Talk a little bit more about ObjectScale. I'm interested in kind of what's new there, what's special about this product, is there unique functionality that you're adding to the product? What differentiates it from other Object stores? >> Absolutely, my pleasure. Yeah, so I'll start by reiterating that ObjectScale it's built on that Troven ECS code, right? It's the enterprise grid, reliability and security that our customers expect from Dell EMC, right? Now we're re platforming ECS who allow ObjectScale to be Kubernetes native, right? So we're leveraging that microservices-based architecture, leveraging that native orchestration capabilities of Kubernetes, things like resource isolation or seamless (indistinct), I'm sorry, load balancing and things like that, right? So the in-built native capabilities of Kubernetes. ObjectScale is also build with scale in mind, right? So it delivers limitless scale. So you could start with terabytes and then go up to petabytes and beyond. So unlike other file system-based Object offerings, ObjectScale software would have a limit on your number of object stores, number of buckets, number of objects you store, it's limitless. As long as you can provide the hardware resources under the covers, the software itself is limitless. It allows our customers to start small, so you could start as small as three node and grow their environment as your business grows, right? Hundreds of notes. With ObjectScale, you can deploy workloads at public clouds like scale, but with the reliability and control of a private cloud data, right? So, it's then your own data center. And ObjectScale is S3 compliant, right? So while delivering the enterprise features like global replication, native multi-tenancy, fueling everything from Dev Test Sandbox to globally distributed data, right? So you've got in-built ObjectScale replication that allows you to place your data anywhere you got ObjectScale (indistinct). From edge to core to data center. >> Okay, so it fits into the Kubernetes world. I call it Kubernetes compatible. The key there is automation, because that's the whole point of containers is, right? It allows you to deploy as many apps as you need to, wherever you need to in as many instances and then do rolling updates, have the same security, same API, all that level of consistency. So that's really important. That's how modern apps are being developed. We're in a new age year. It's no longer about the machines, it's about infrastructure as code. So once ObjectScale is generally available which I think is soon, I think it's this year, What should customers do, what's their next step? >> Absolutely, yeah, it's coming out November 2nd. Reach out to your Dell representatives, right? Get an in-depth demo on ObjectScale. Better yet, you get a POC, right? Get a proof of concept, have it set up in your data center and play with it. You can also download the free full featured community edition. We're going to have a community edition that's free up to 30 terabytes of usage, it's full featured. Download that, play with it. If you like it, you can upgrade that free community edition, will license paid version. >> And you said that's full featured. You're not neutering the community edition? >> Exactly, absolutely, it's full featured. >> Nice, that's a great strategy. >> We're confident, we're confident in what we're delivering, and we want you guys to play with it without having your money tied up. >> Nice, I mean, that's the model today. Gone are the days where you got to get new customers in a headlock to get them to, they want to try before they buy. So that's a great little feature. Anahad, thanks so much for joining us on theCUBE. Sounds like it's been a very busy year and it's going to continue to be so. Look forward to see what's coming out with ECS and ObjectScale and seeing those two worlds come together, thank you. >> Yeah, absolutely, it was a pleasure. Thank you so much. >> All right, and thank you for watching this CUBE Conversation. This is Dave Vellante, we'll see you next time. (upbeat music)

>> Voiceover: From around the globe, it's theCUBE with digital coverage of Dell Technologies World Digital Experience brought to you by Dell Technologies. >> Welcome to theCUBE's coverage of Dell Technologies World 2020, the Digital Experience this year. I'm Lisa Martin, pleased to be joined by two CUBE alumni from Dell EMC. Please welcome Joe Caradonna, the VP of Cloud Storage CTO. Joe, good to see you again, even though quite socially distant. >> Yeah, thank you, it's great to be here. >> And Devon Reed is also joining us, the Senior Director of Product Management. Devon, how are you? >> I'm good, how are you doing? >> Good. >> Nice to be here, thank you. >> Nice to be chatting with you guys, although very, very socially distant, following rules. It wouldn't be a Dell Technologies World without having you guys on theCUBE, so we appreciate you joining us. So let's dig in. So much has happened in the world since we last spoke with you. But one of the things that happened last year, around a year ago, was the Dell On Demand program was launched. And now here we are nearly a year later when Michael Dell was just talking about, "Hey, Dell's plan is to go "and deliver everything as a service." We've heard some of your competitors kind of going the same route, some kind of spurned by COVID. Talk to us, Devon, we'll start with you, about what this direction is shift to as-a-service means and what it means specifically for storage. >> Yeah, certainly. So first and foremost, what we talked about last year with respect to On Demand, Dell Technologies On Demand, we've had great success with that program. But before I get into what we're doing with as-a-service, I really want to talk about why we're doing the as-a-service. And when we talk to customers and partners, and when we look at the trends in the market, what we're seeing is that customers are more and more wanting to consume technology infrastructure as a service in an OPEX manner. And analysts are revising those estimates up almost daily. And what we're seeing is one of the things that's driving that is actually why we're here in this remote session as opposed to being in Vegas, doing this. And it's really the global uncertainty around the pandemic. So it's driving the need to free up cash and consume these infrastructure more as a service. Now, as Michael said... Yeah, as Michael said, we have the broadest set of infrastructure offerings in the market and we are number one in most categories. And we're in the process of building out an offer structure that cuts across all the different infrastructure components. But to get real specific on what we're doing with a storage as a service, we are in the process of building out the first true storage or as a service offering for our infrastructure starting with storage. It'll be a private preview as of Q4, by the end of this fiscal year and generally available in the first half of next year. And what we're doing is taking the infrastructure, the Dell Technology's storage and where we're flipping the business model as opposed to buying it outright, the customers actually just consume it as a service. So they have a very simple consumption model where they just pick their outcome, they pick their restored service, they pick their performance, they pick their capacity, and we deliver that service to their on-premise site. >> Let me unpack outcomes of it, 'cause I saw that in some of the information online, outcome driven. What do you mean by that, and can you give us some examples of those outcomes that customers are looking to achieve? >> Yeah, so in today's world, the way people mostly consume infrastructure is, or at least storage, is that they say, "I need a storage product." And what the customers do is they work with our sales representatives and say, "I need a XYZ product. "Maybe it's a PowerStore and I need this much capacity. "I can pick all of the components, "I can pick the number of drives, "the type of drives there are." And that's really from a product perspective. And what we're doing with the, as-a-service, is we're trying to flip the model and really drive to what the business outcome is. So the business outcome here is really, I need block storage, I need this performance level, I need this much capacity. And then we basically ship the infrastructure, we think, that better suits those outcomes. And we're making changes across our entire infrastructure value chain to really deliver these service. So we try to deliver these much quicker for the customer. We actually manage the infrastructure. So it enables customers to spend less time managing their infrastructure and more time actually operating the service, paying attention to their business outcomes. >> Got it, and that's what every customer wants more of is more time to actually deliver this business outcomes and make those course corrections as they need to. Joe, let's talk to you for a bit. Let's talk, what's going on with cloud? The last time we saw you, a lot of change as we talked about, but give us a picture of Dell's cloud strategy. From what you guys are doing on-prem to what you are doing with cloud partners. What is this multi-pronged cloud strategy actually mean? >> Yeah, sure, I mean, our customers want hybrid cloud solutions and we believe that to be the model going forward. And so actually what we're doing is, if you think about it, we're taking the best of public cloud and bringing it on-prem, and we're also taking the best of on-prem and bringing it to the public cloud. So, you know, Devon just talked to you about how we're bringing that public cloud operation model to the data center. But what we've also done is bring our storage arrays to the cloud as a service. And we've done that with PowerStore, we've done that with PowerMax, and we've done that with PowerScale. And in the case of PowerScale for Google cloud, I mean, you get the same performance and capacity scale out in the cloud as you do on-prem. And the systems inter-operate between on-prem and cloud so it makes it easy for fluid data mobility across these environments. And for the first time it enables our customers to get their data to the cloud in a way that they can bring their high performance file workloads to the cloud. >> So talk to me a little bit about, you mentioned PowerScale for Google cloud service, is that a Dell hardware based solution? How does that work? >> Yeah, the adoptions have been great. I mean, we launched back in May and since then we brought on customers in oil and gas and eCommerce and in health as well. And we're growing out the regions, we're going to be announcing a new region in North America soon and we're going to be building out in APJ and EMEA as well. So, customer response has been fantastic, looking forward to growing up. >> Excellent, Devon back to you, let's talk about some of the things that are going on with PowerProtect DD, some new cloud services there too. Can you unpack that for us? >> So Joe, was talking about how we were taking our storage systems and putting them in the cloud. So I just back up in, and kind of introduce real quickly or reintroduce our Dell Technologies Cloud Storage Services. And that's really, we have our primary storage systems from Unity XT, the PowerStore, to PowerScale, to ECS, and that's housed in a co-locations facility right next to hyperscalers. And then that enables us to provide a fully managed service offering to our customers to a multi-cloud. So what we're doing is we're extending the Dell Technologies Cloud Storage Services to include PowerProtect DD. So we're bringing PowerProtect DD into this managed services offering so customers can use it for cloud, longterm retention, backup, archiving, and direct backup from a multicloud environment. So extending what we've already done with the Dell Technologies Cloud Storage Services. >> So is that almost kind of like a cloud based data protection solution for those workloads that are running in the cloud VMs, SaaS applications, physical servers, spiral data, things like that? >> Yeah, there's several use cases. So you could have a primary block storage system on your premises and you could actually be providing direct backup into the cloud. You could have backups that you have on-premise that you could be then replicating with PowerProtect data, data domain replication to cloud. And you could also have data in AWS, or Azure, or Google that you could be backing up directly to the PowerProtect domain into this service. So there's multiple use cases. >> Got it, all right. Joe, let's talk about some of the extensions of cloud you guys have both been talking about the last few minutes. One of the recent announcements was about PowerMax being cloud enabled and that's a big deal to cloudify something like that. Help us understand the nature of that, the impetus, and what that means now and what customers are able to actually use today. >> Yeah sure, I mean, we've launched the PowerMax as a cloud service about a year and a half ago with our partner, Faction. And that's for those customers that want that tier zero enterprise grade data capabilities in the cloud. And not just a cloud, it also offers multicloud capabilities for both file and block. Now, in addition, the Dell Tech World, we're launching additional cloud mobility capabilities for PowerMax, where let's say you have a PowerMax on-prem, you could actually do snapshot shipping to an object repository. And that could be in AWS, that can be in Azure, or it could be locally to our local ECS object store. In addition, in the case of Amazon we go a step further where if you do snapshot shipping into Amazon S3, you can then rehydrate those snapshots directly into EBS. And that way you can do processing on that data in the cloud as well. >> Give us an idea, Joe, the last few months or so what some of your customer conversations have been like? I know you're normally in front of customers all the time. Dell Tech World is a great example. I think last year there was about 14,000 folks there, was huge. And we're all so used to that three dimensional engagement, more challenging to do remotely, but talk to me about some of the customer conversations that you've had, and how they've helped influence some of the recent announcements. >> Yeah sure, customers... It might sound a little cliche, but cloud is a journey. It's a journey for our customers. It's a journey for us too, as we build out our capabilities to best serve them. But their questions are, "I want to take advantage "of that elastic compute in the cloud." But maybe the data storage doesn't keep up with it. In the case of when we go to PowerScale for Google, the reason why we brought that platform to the cloud is 'cause you can get hundreds of gigabytes per second of throughput through that. And for our customers that are doing things like processing genomic sequencing data, they need that level of throughput, and they want to move those workloads into the cloud. The computer's there but the storage systems to keep up with it, were not. So by us bringing a solution like this to the cloud, now they can do that. So we see that with PowerScale, we see a lot of that with file in the cloud because the file services in the cloud aren't as mature as some of the other ones like with block and object. So we're helping filling some of those gaps and getting them to those higher performance tiers. And as I was mentioning, with things like PowerMax and PowerStore, it's extending their on-prem presence into the public cloud. So they can start to make decisions not based on a capability, but more based on the requirements for where they want to run their workloads. >> And let's switch gears to talking about partners now. Dell has a huge partner ecosystem. We always talk with those folks on theCUBE as well, every year. Devon, from a product management perspective, tell me about some of the things that are interesting to partners and what the advantages are for partners with this shift in what, how Dell is going to be delivering, from PCs, to storage, to HCI, for example. >> Yeah exactly, so, Joe mentioned that it's really a journey and Joe talked a lot about how customers aren't maybe not (indistinct) completely going to a hyperscale or to a complete public cloud. And what we're hearing is there's a lot of customers that are actually wanting the cloud-like experience, but wanting it on-prem. And we're hearing from our partners almost on a daily basis. I have a lot of partner customer conversations where they want to be involved in delivering this as a service. Through their customers, they want to maintain that relationship, derive that value, and in some cases even provide the services for them. And that's what we're looking do as the largest infrastructure provider with the broadest base of partnership we have an advantage there. >> Is there any specific partner certification programs that partners can get into to help start rolling this out? >> At this point, we are trying to build it, but at this point we had nothing to announce here but that's something that we're actively working on and stay tuned for that. >> I imagine there will be a lot of virtual conversations at the digital tech world this year, between the partner community when all of these things are announced. And you get those brains collectively together although obviously virtually, to start iterating on ideas and developing things that might be great to programmatize down the road. And, Joe, last question for you, second to last question actually, is this, this year as we talked about a number of times, everyone's remote, everyone's virtual. It's challenging to get that level of engagement. We're all so used to being in-person and all of the hallway conversations even that you have when you're walking around the massive show floor for example, what can participants and attendees expect from your perspective this year at Dell Technologies World? Will they be able to get the education and that engagement that Dell really wants to deliver? >> Yeah, well, clearly we had to scale things back quite, there's no way around that. But we have a lot of sessions that were designed to inform them with a new capabilities we've been building out. And not just for cloud, but across the portfolio. So I hope they get a lot out of that. We have some interactive sessions in there as well, for some interactive Q and A. And you're right, I mean, a challenge for us is connecting with the customer in this virtual reality. We're all at home, right? The customers are at home. So we've been on Zoom, like never before, reaching out to customers to better understand where they want to go, what their challenges are and how we can help them. So I would say we are connecting, it's a little different and requires a little more effort on everyone's part. We just can't all do it in the same day anymore. It is just a little more spread out. >> Well, then it kind of shows the opportunity to consume things on demand. And as consumers, we sort of have this expectation that we can get anything we want on demand. But you mentioned, Joe, in the second to last question, this is the last one. But you mentioned, everybody's at home. You have to tell us about that fantastic guitar behind you. What's the story? >> Every guitar has a story. I'll just say for today, look, this is my tribute to Eddie Van Halen. We're going to miss him for sure. >> And I'll have the audience know, I did ask Joe to play us out. He declined, but I'm going to hold them to that for next time, 'cause we're not sure when we're going to get to see you guys in person again. Joe and Devon, thank you so much for joining me on the program today. It's been great talking to you. Lots of things coming, lots of iterations, lots of influence from the customers, influence from COVID and we're excited to see what is to come. Thanks for your time. >> Both: Thank you so much. >> From my guests, Joe Caradonna and Devon Reed, I'm Lisa Martin. You're watching theCUBE's coverage of Dell Technologies World 2020, the Digital Experience. (soft music)

>>from around the globe. It's the Cube with digital coverage of Dell Technologies. World Digital Experience Brought to you by Dell Technologies. Welcome to the cubes Coverage of Dell Technologies World 2020. The digital version I'm Lisa Martin welcoming back to the Cuba One of our distinguished alumni, Travis V. Hild s VP of product management for Dell Technologies. Travis, nice to see you today. >>Hey, how's it going, Lisa? >>Not bad. Nice to connect a few, virtually. Of course, this year everything is so different. You've already done Virtual Cube. So welcome back our very socially distance program. 3rd 1 13 market. Alright. Eso back in May, you were on the Cube talking about the launch of power store. Really? What Dell Technologies was doing thio, um, kind of converged, Formerly overlapping technologies. My acquisitions compelling extreme io give us an update last few months of what's going on with power store customer adoption, mo mentum stuff like that. >>Yeah, you know, it's it's been, um, almost six months that we've launched the product and it's been a nun. Believable experience. Um, you know, let let me kind of break it up into a couple of different aspects. First of all, you know, we had Thio launch power store into a very different world than we had anticipated. Um, the global pandemic is obviously affecting everybody and everybody, you know, and everything around the world. You know, our first priority, Adele, is the health and safety of our customers of our team members of our partners. And, you know, it was a very interesting experience in that this technology is extremely important to many of our customers that are in essential businesses or businesses that are impacted by what's going on in the world. So even though there's this broad, um, you know, backdrop against which we had tow launch the product, we're still seeing fantastic adoption and fantastic mo mentum. Since launch, we've shipped worldwide over 40. We've we've shipped into over 40 different countries already. Um, but, you know, I think to really talk about mo mentum and what's going on, it's it's better to talk about specific customers and what they're doing and what they're finding advantageous about the product. Um, start maybe with a health care example. Healthcare provider in North America chose to adopt power stories, a multimillion dollar deal and what they were trying to do Waas modernize their data centers. They had many heritage storage devices in their data centers. Um, there was a lot of technical debt and they wanted toe modernize things, make things more autonomous and at the same time consolidate multiple different data centers into, uh, you know, still, they had data centers across across the country and across the world, but they were consolidating into fewer sites and with power store because of the efficiency because of the D duplication capability, because of the performance of the array, they were actually able to reduce the annual optics they had related to storage expenditures by $3 million per year. By going to PowerMax. I'm sorry by going to PowerStore, Um, so that that was a big one. Another, another good example was in a me, a high tech customer. They adopted power store because of power stores, ability to scale performance and capacity independently and in the business that they're in, they have two things that they're trying to balance. One is kind of a spiky performance requirement across their different applications. And the other is, uh, kind of ah, variable. And you know and uncertain growth of data. So the ability to scale performance when they need it and capacity when they need it allowed us to win this this nearly million dollar deal with them and then and then one other one that that's one of my favorites. Uh um entertainment company in the A P J region. Obviously, with with all of us staying home, I can speak for my my kids that air, you know, remote learning right over my shoulder. There is a lot more video games going on, and so this particular provider was able to do three things by installing power store. First, they were able to decrease their backup window from, uh, multiple weeks to a half a day because of the performance of the array. And the other thing they were able to do was to increase video game development efficiency by 25% and decrease cost a storage by 25%. So faster backups, more efficient game development and decreased cost. So those were just a couple of the examples that we have for power store. We were seeing great adoption, great traction and really, uh, customers and partners are are really excited about what we brought to market. >>He talked about, you know, some of the things that are essential that even back in May, when power Start was launched, no one would have thought here in October 2020. We'd still be in such a state of massive remote workforce businesses that we wouldn't have thought like a gaming company in a p j being essential as really being essential. Talk to me about the speed of adoption. For example, the health care organization that you talked about North America. How quickly were you able to enable that organization Thio upgrade or migrate to power store so that they could achieve not only those business objectives or outcomes that you talked about but do so in a way where only essential folks needed to be on site if it was on Prem? Because, of course, all the challenges there, right? >>Yeah, you know it, za Really good question on. We have to Do you know, this was a brand new product for us And in order to enable proof of concepts in order in order to enable our partners to be able to demonstrate the product is taken an enormous amount of coordination, an enormous amount of doing things remotely. And so you know, it's actually taken a little bit more time than, you know, had we've been ableto fly people around the world to do it. But we've gotten very proficient at organizing, with the customer being ableto host. The demonstrations or the proof of concepts remotely be able to do our. You know, our customer briefing is remotely eso. It is a new world and a new way of doing it, but we're doing it very effectively. >>So Power Start was big. In the beginning, there was like 1000 engineers working on this. This was the largest beta launch in Dell's history, the >>largest launch that we never did that we've ever done, >>launching it during a pandemic, unpredictable, and you're seeing tremendous momentum. So walk me through when you're talking to customers. What are some of the key differentiators that really make power store unique? >>Yeah, you know, I like to start at at the architecture of the product when I'm talking to a customer about power store because, um, with storage products, the architecture er is the thing that all future features and capabilities air built on. And so when you look at the core architecture of power store, it was a ground up design, a clean sheet design optimized for the way the world is today in the way the world is going to be. And so it was optimized for the latest and greatest in terms of media, whether that the NBN me or NBN me or ECM it was micro services based so that, you know, it's much more modular in the way that we can develop. And, uh, it was built from the ground up with things like performance and efficiency in mind. You know, when we first launched this this array and this this fact is true. Today we were bringing a product to market because of the fact that we had built it and optimized it at its core for the way the world is today. That was seven times more performance and three times more responsive than any previous mid range array that we had brought to market. So that that core performance is kind of point number one point number two Data reduction data reduction is the new normal. And with power store, we have a guaranteed Fourtou one data reduction. We've actually had a partner that did a test across a broad array of of midrange storage devices. That and in their particular environment, they saw 4.6 to 1 data reduction. And the closest competitive array that they had in their environment was getting less than 4 to 1. So being, you know, very competitive industry leading in data reduction is another key capability. And then if you go back to the core architecture, er and I talked about it in the in the high tech company that I mentioned the European high tech company, the ability to scale, performance and capacity independently in our scale. Out design is another differentiator. Um, for folks that have been around storage arrays a long time traditional storage array. You know, you you would add capacity sometimes when you need it performance or you that performance. Sometimes when you need to capacity by being ableto separate. Those two things customers can really get optimized in their environment for what they're trying toe. What their needs are. They need more performance, they can have more performance, they need more capacity, they can add more capacity. So I put those three things in the core architectural, um, differentiation that's resonating with customers and partners and then above and beyond that we brought some industry Onley capability to market. Um, in that we are the Onley purpose built storage appliance with a built in vm ware s X i hyper visor. So what this allows customers to do is run bm where based applications on the same hardware as they're hosting for storage. That's being fed to clients in the more traditional model. And this enables the whole new host of use cases where customers can, um, changed the way that they're optimized in the core. And also, there's a lot of good edge, uh, deployments that this that this new capability can help enable. So it z, you know, being architecturally advanced in performance efficiency and scale up and scale out and bringing industry Onley capabilities in our integration, especially with VM, where to market that have really resonated with our customers. >>How about some of those new use cases that the VM ware integration is enabling, especially in today's climate, with massively that scattered workforce that you know, some big execs predict 50% of the workforce is going to stay remote. We've got the edge expanding with device proliferation. What >>are some >>of the new use cases That that what Power Mac power store can deliver, uniquely as you said is gonna be able to drive and help many businesses thrive? >>Yeah, you know, I think that there there's a change in the way that you can do things in the core. But I think the new, uh, you know, either remote, uh, site or kind of the distributed edge benefits from the ability to do more with less less. And so if you can have hardware that is ableto, you know, provide some compute capability and a lot of storage capability. Those applications and use cases that are migrating to the edge or to a remote site can be enabled with a single device which leads toe, you know, easier manageability, lower total cost of ownership than having toe deploy multiple multiple devices. >>So you're great with the stats you show you you articulated the value that Dell Technologies set out to establish with power store all the testing, what you're seeing actually, in customer, uh, environments, which is fantastic when you're talking with analysts looking at what Dell Technologies has done when it's in to develop our store. And like I said, you know, merging technologies from compelling and extreme Iot, uh, etcetera, our analysts looking at this is maybe a benchmark in terms of what storage array companies should be doing. >>Uh, yeah. You know, there was was some press that was written when we announced that that that the release of Power Store established a new benchmark of what was expected from a million very storage array, which is, you know, it was something that that was really fulfilling, especially all after all of the work and all of that engineering that we talked about that that and the innovation that we have put into it over the course of a multi multi year journey. And so you know what? We're what we're seeing, you know, whether it be from partners, whether it be from analysts, whether it be from customers, is people really understanding that we have, um, taken a huge step forward in simplifying our portfolio, that we're able to direct our R and D investments into a single platform to bring mawr and more capability to that platform over time, and that message is resonating very strongly. >>So wrapping things up here, Power Store is in its first five or six months. And during that time, you know, crazy things have happened in the world were in a state still disarray, if you will, no pun intended what is next for the second half of power stores? First year. How is Dele? Technology is going to enable businesses to really continue to get past that survival mode right now into thriving so that they could be the winners of tomorrow. >>Yeah. You know, I think the second half of this year, the first half of this year was was all about getting the product out into market, getting people educated on it, getting partners, trained up on it, getting those key early wins, you know, established establishing that thought leadership on what we're doing with the with the overall storage portfolio. The second half of this year is really about adoption and getting it into the hands of mawr customers. Getting into that that, you know, enabling our partners to, you know, amplify our message into the market. And so I think you're gonna You're gonna see a continual drumbeat from us in terms of mawr adoption mawr mo mentum and mawr success on power store. Uh, and for me, that is the foundation going back to the architecture er comment I made earlier of good things to come in the future. The architecture, er is so flexible and is built for the future. And so when new things come when new media comes when new, uh, you know, interfaces or interconnect technologies come when we, uh, you know, invest in even tighter integration with VM where, like at VM World? Just a couple of weeks ago, we announced that we're partnering with VM Ware on a new interconnect technology nbn me over TCP that core architectures so flexible that it can adopt, you know, with software upgrades to the way the world is going to be in the future. And so for me, it was getting it out into the market, getting it adopted, adopted and then continuing to provide new features and new capabilities as the market of alls. >>And as our evolution is sort of unclear, the flexibility that you talked about the simplification are needed everywhere. I'll take those as well, Travis. Thank you. So much for sharing with us. The moments, um, for the first half of power stores, first year and what we can look to see. And it's not just second half that going forward. We appreciate your time. >>Thank you so much, Lisa. >>My pleasure for Travis, Be Hill. I'm Lisa Martin. You're watching the Cubes coverage of Dell Technologies World 2020 The Digital Experience.

>> Narrator: From around the globe, it's theCUBE, with digital coverage of Dell Technologies World. Digital Experience brought to you by Dell Technologies. >> Welcome to theCUBE's coverage of Dell Technologies World 2020, the Digital Experience. I am Lisa Martin and I've got a couple of guests joining me. Please welcome Puneet Dhawan, the Director of Product Management, Hyper-converged infrastructure for Dell Technologies. Puneet great to see you today. >> Thank you, for having me over. >> And we've got a customer that's going to be articulating all the value that Puneet's going to talk about. Please welcome Greg Altman, the IT infrastructure manager from Swiff-Train. Hey, Greg, how are you today? >> I'm doing well. Thank you. >> Excellent. All right guys. So Puneet, let's start with you, give us a little bit of an overview of your role. You lead product management, for Dell Technologies partner aligned HCI systems. Talk to us about that? >> Sure, absolutely. Um so, you know, it's largely about providing customers the choice. My team specifically focuses on developing Hyper-converged infrastructure products for our customers that are aligned to key technologies from our partners, such as Microsoft, Nutanix, et cetera. And that, you know, falls very nicely with meeting our customers on what technology they want to pick on, what technology they want to go with, whether it's VMware, Microsoft, Nutanix, we have to source from the customers. >> Let's dig into Microsoft. Talk to us about Azure Stack HCI. How is Dell Tech working with them to position this in the market? >> Sure, um, this is largely about following the customer journey towards digital transformation. So both in terms of where they are in digital transformation and how they want to approach it. So for example, we have a large customer base who's looking to modernize their legacy Hyper-V architectures, and that's where Azure Stack HCI fits in very nicely, and not only our customers are able to modernize the legacy architectures using the architectural benefits of simplicity, high performance, simple management, scalability. (Greg breathes heavily) For HCI for Hyper-V, at the same time, they can connect to Azure to get the benefits of the bullet's force. Now on the other end, we have a large customer base who started off in Azure, you know, they have cloud native applications, you know, kind of born in the cloud. But they're also looking to bring some of the applications down to on-prem, or things like disconnected scenarios, regulatory concerns, data locality reasons. And for those customers, Microsoft and Dell have a department around Dell EMC Integrated solutions for Azure Stack Hub. And that's what essentially brings Azure ecosystem, on-prem so it's like running cloud in your own premises. >> So you mentioned a second ago giving customers choice, and we always talk about that at pretty much every event that we do. So tell me a little bit about how the long standing partnership that Dell Technologies has with Microsoft decades. How is that helping you to really differentiate the technology and then show the customers the different options, together these two companies can deliver? >> Sure, so we've had a very long standing partnerships, actually over three decades now. Across the spectrum whether we talk about our partnership more on the Windows 10 side, and the modernization of the workforce, to the level of hybrid cloud and cloud solutions, and helping even customers, you know, run their applications on Azure to our large services offerings. Over the past several years, we have realized how important is hybrid cloud and multicloud for customers. And that's where we have taken our partnership to the next level, to co-develop, co-engineer and bring to the market together our full portfolio of Azure Stack Hybrid Solutions. And that's where I've said, meeting customers on where they are either bringing Azure on-prem, or helping customers on-prem, modernize on-prem architectures using Azure Stack HCI. So, you know, there's a whole lot of core development we have done together to simplify how customers manage on-prem infrastructures on a day-to-day basis, how do they install it, even how they support it, you know, we have joined support agreements with Microsoft that encompassed and bearing the entirety of the portfolio so that customers have one place to go, which is Dell Technologies to get not only the product, either in US or worldwide, to a very secure supply chain to Dell EMC, at the same time for all their support consulting services, whether they're on-prem or in the cloud. We offer all those services in very close partnership with Microsoft. >> Terrific. Great. Let's switch over to you now, probably we talk about what Swiff-Train is doing with its Azure Stack HCI, tell our audience a little bit about Swiff-Train what you guys are what you do. >> Well, Swiff-Train is a full covering flooring wholesaler, we sell flooring across Texas, Oklahoma, Louisiana, Arkansas, even into Florida. And we're an 80 year old company, 80 plus. And we've been moving forward with kind of hybridizing our infrastructure, making use of cloud where it makes sense. And when it came to our on-prem infrastructure, it was old, well five, six years old, running Windows 2012 2016, it was time to upgrade. And when we look at doing a large scale upgrade, like that, we called Dell and say, you know, this is what we're trying to do, and what's the new technologies that we can do that makes the migration work easier. And that's where we wound up with Azure Stack. >> So from a modernization perspective, you mentioned 80 plus year old company, I was looking on the website 1937. I always like to talk to companies like that, because modernizing when you've been around for that long it's challenging, it's challenging culturally , it's challenging historically, But talk to us a little bit about some of the specifics, that you guys were looking to Dell and Microsoft to help modernize. And was this really to drive things like, you know, operational simplicity, allow the business to have more agility so that it can expand in some of those other cities, like we talked about? >> Absolutely. We were dealing with a long maintenance window five or six hours every week patching, updating. Since we moved to Azure Stack HCI, we have virtually zero downtime. That allows our night shifts or weekend crews to be able to keep working. And the system is just bulletproof. It just does not go down. And with the lifecycle management tools that we get with Windows Admin Center, and Dell's OpenManage Plug-in, I log into one pane of glass in the morning, and I look and I say, "Hey, all my servers are going great. Everything's in the green." I know that that day, I'm not going to have any infrastructure issues, I can deal with other issues that make the business money. >> And I'm sure they appreciate that. Tell us a little bit about the the actual implementation and the support as, as Puneet talked about all of the core development, the joint support that these two powerhouses deliver. Tell us about that implementation. And then for your day to day, what's your interaction with Dell and or Microsoft like? >> Well, for the implementation, we worked with our Dell representative. And we came up with a sizing plan. This is what we needed to do, we had eight or nine physical servers that we wanted to get rid of. And we wanted to compress down. Now we're definitely went from eight or nine to you servers down to three rack units of space with an edge, including the extra switches and stuff that we had to do. So I mean we were able to get rid of a lot of storage space or rack space. And as far as the implementation was really easy. Dell literally has a book, you follow the book and it's that simple. (Puneet chuckles) >> I like that I think more of us these days, can you somewhat write a book that we can just follow? That would be fantastic. One more question, Greg for you, before we go back to Puneet. As Puneet talked about in the beginning from describing his role, that you know, Dell Technologies works with a lot of other vendors. Why Azure Stack HCI for Swiff-Train? >> Well, it made sense for us. We were already moving, several of our websites were already moved to Azure, we've been a Hyper-V user for many years. So it was just kind of a natural evolution to migrate in that direction, because it kind of pulls all of our management tools into one, well you know, a one pane of glass type of scenario. >> Excellent. All right Puneet back to you. With some of the things that you talked about before and that Greg sort of articulated about simplifying day-to-day. Greg, I saw in my notes that you had this old aging infrastructure, you were spending five hours a week patching maintain, that you say is now virtually eliminated, Puneet, Dell Technologies and Microsoft had done quite a bit of work to simplify the operational experience. Talk to us about that, and what are some of the measurable improvements that you guys have made? >> Sure. It all starts with neither on how we approach the problem, and we have always taken a very product-centric approach at Azure Stack HCI. You know, unlike, some of our competition, which had followed. There is a reference architecture, you can put Windows Server 2019 on it and go run your own servers, and the Hyper-converged Stack on it, but we have followed a very different approach where we have learned quite a lot, you know, we are the number one vendor in HCI space, and we know a thing or two about HCI and what customers really need there. So that's why from the very beginning, we have taken a product-centric approach, and doing that allows us to have product type offers in terms of our Kx notes that are specifically designed and built for Azure Stack HCI. And on top of that, we have done very specific integration to the management Stack, we've been doing Admin Center, that is the new management tool for Microsoft to manage, both on-prem, Hyper-converged infrastructure, your Windows servers, as well as any VM's that you're running on Azure, to provide customers a very seamless, you know, a single pane of glass for both the on-prem as well as infrastructure on public cloud services. And in doing that, our customers have really appreciated how simple it is to keep their clusters running, to reduce the maintenance windows, based on some of our internal testing that we have done. IT administrators can reduce the time they spend on maintaining the clusters by over 90%. Over 40% reduction in the maintenance window itself. And all that leads to your clusters running in a healthy state. So you don't have to worry about pulling the right drivers, right founder from 10 different places, making sure whether they are qualified or not when running together, we provide one single pane of glass that customers can click on, and you know, see whether their questions are compliant or not, and if yes go update. And all this has been possible by a joint engineering with Microsoft. >> Can you just describe the difference between an all in one validated HCI solution, which is what you're delivering, versus competitors that are only delivering a reference architecture? >> Absolutely. So if you're running just a reference architecture, you are running an operating system, systems Stack on a server, we know that when it comes to running HCI, that means running also business critical applications on a clustered environment. You need to make sure that all the hardware, the drivers, the founder, the hard drives, the memory configuration, the network configurations, all that can be very complex very easily. And if you have reference architectures, there is no way to know, but then running certified components in my note are not. How do you tell then? If a part fails? How do which part to sell or send, you know, for a replacement? If you're just running a reference architecture, you have no way to say the part the hard drive that failed, the one that was sent to the customer to replace whether that is certified for Azure Stack HCI or not? You know, what, how do you really make a determination, what is the right firmware that needs to be applied to a cluster of what other drivers that apply to be cluster, that are compliant and tested for Azure Stack HCI. None of these things are possible, if you just have a reference architecture approach. That's why we have been very clear that our approach is a product-based approach. And, you know, very frankly this is how we have... that's the feedback we've provided the Microsoft to, and we've been working very, you know, closely together. And you see that, now in terms of the new Azure Stack HCI, that Microsoft announced at Inspirely this year, that brings Microsoft into the mainstream HCI space as a product offering, and not just as a feature or a few features within the Windows Server program. >> Greg, I saw in the notes with respect to Swiff-Train that you guys have with Azure Stack HCI, you have reduced Rackspace by 50%, you talked about some of the Rackspace benefits. But you've also reduced energy by 70%. Those are big, impactful numbers, impacting not just your day-to-day but the overall business. >> That's true, >> Last question for you, Greg. If you think about how can you just describe the difference between an all in one validated HCI solution versus a reference architecture. For your peers watching in any industry. what's your... what are your top recommendations for going with a validated all in one solution? >> Well, we looked at doing the reference architecture's path, if you will, because we're hands on we like to build things and I looked at it and like Puneet said, "Drivers and memory and making sure that everything is going to work well together." And not only that everything is going to work well together. But when something fails, then you get into the finger pointing between vendors, your storage vendor, your process vendor, that's not something that we need to deal with. We need to keep a business running. So we went with Dell, it's one box, you know, but one box per unit and then you Stack two of them together you have a cluster. >> You make it sound so easy. >> Let us question-- >> I put together children's toys that were harder than building the Stack I promise you, I did it in an afternoon. >> Music to my ears Greg, thank you. (Greg giggles) >> It was that easy >> That is gold >> Easier to put together Azure Stack HCI than some, probably even opening the box of some children's toys I can imagine. (all chuckling) >> We should use that as a tagline. >> Exactly. You should, I think you have a new tagline there. Greg, thank you. Puneet, well last question for you, Would Dell Technologies World sessions on hybrid cloud benefits with Dell and Microsoft? Give us a flavor of what some of the things are that the audience will have a chance to learn. >> Yeah, this is a great session with Microsoft that essentially provides our customers an overview of our joint hybrid cloud solutions, both for Microsoft Azure Stack Hub, Azure stack HCI as well as our joint solutions on VMware in Azure. But much more importantly, we also talk about what's coming next. Now, especially with Microsoft as your Stack at CIO's a full blown product. Hyper hybrid, you know, HCI offering that will be available as, Azure service. So customers could run on-prem infrastructure that is Hyper-converged but managed pay bill for as an Azure service, so that they have always the latest and greatest from Microsoft. And all the product differentiation we have created in terms of a product-centric approach, simpler lifecycle management will all be applicable, in this new hybrid, hybrid cloud solution as well. And that led essentially a great foundation for our customers who have standardized on Hyper-V, who are much more aligned to Azure, to not worry about the infrastructure on-prem. But start taking advantages of both the modernization benefits of HCI. But much more importantly, start coupling back with the hybrid ecosystem that we are building with Microsoft, whether it's running an Azure Kubernetes service on top to modernize the new applications, and bringing the Azure data services such as Azure SQL Server on top, so that you have a consistent, vertically aligned hybrid cloud infrastructure Stack that is not only easy to manage, but it is modern, it is available as a pay as you go option. And it's tightly integrated into Azure, so that you can manage all your on-prem as well as public cloud resources on one single pane of glass, thereby providing customers whole lot more simplicity, and operational efficiency. >> And as you said, the new tagline said from, beautifully from Greg's mouth, "The customer easier to put together than many children's toys." Puneet, thank you so much for sharing with us what's going on with Azure Stack HCI, what folks can expect to learn and see at Dell Tech World of virtual experience. >> Thank you. >> And Greg, thank you for sharing the story, what you're doing. Helping your peers learn from you. And I'm going to say on behalf of Dell Technologies, that awesome new tagline. That was cool. (Greg chuckles) (Lisa chuckles) >> Thank you. 'Preciate your time. >> We're going to use it for sure. (Greg chuckles) >> All right, for Puneet Dhawan and Greg Altman. I'm Lisa Martin. You're watching theCUBE's coverage of Dell Technologies World, the Digital Experience. (soft music)

>> Narrator: From around the globe, it's theCube with digital coverage of Vmworld 2020 brought to you by VMware and its ecosystem partners. >> Welcome back, I'm Stuart Miniman and this is theCube's 11th year of VMworld. Here we are in 2020 of course, rather than being together at the moscone or at the sand. We're coming to you in your place of work or home when you're watching video, happy to welcome back. We have two of our long time guests on the program. First we have Travis Vigil. He is the Senior Vice President of Product Management with Dell Technologies and joining him is Lee Caswell who's the Vice President of Product Storage and Availability Business unit at VMware, Lee and Travis, thanks so much for joining us. >> Thank you Steve, it's good to see you again. >> All right, so we love kind of the maturation of what's happened. I mentioned 11 years, I get to usually sit down and talk with both of you, we talk about strategy we talk about how customers, and at the end of the day, we know things are changing. Like 2020 things are changing more every day, but one of the big transitions here is talking about that, how applications are changing. In the old days it was hey, I have an application, let me just stick it in a VM and it's going to be good there forever. We know that today I need to be able to react fast, I need to move things forward. And that impacts what VMware and Dell are doing together. So hey Lee, if maybe we come with you give the VMware perspective on that application changing and what that means to there and Travis feel free to chime in when Lee's done. >> Sure. >> Yeah thanks so much Steve and great to have to be back here on theCube. And VMworld is always a great opportunity to talk about how the industry is changing. What's really happening here and so one of the things that we're all finding is that the pace of application change is speeding up. And you know what, I mean you think about infrastructure. We want to think about how you can organize around the fastest changing element. This is one of the things we kicked off with project Pacific and our Tanzu portfolio a year ago. And you're starting to see all the products come roaring through right now as we're integrating Kubernetes. So that container based applications can be managed, secured, protected, just the same way with all the same tools that we have with our traditional VM applications. >> Yeah it's an excellent point. I mean, we are seeing the adoption of the modern applications in VMware environments, just accelerate beyond belief. And we're getting increasing requests from our customers to protect, to manage production workloads in Kubernetes environments and with our power protect data manager. Yeah we're actually announcing that we have all support for the Tanzu portfolio. So that includes TKG TKGI, Kubernetes Clusters, Kubernetes Clusters, and vSphere. So we're really excited to be able to offer this capability to our joint customers. And I think one thing that we're seeing is that the roles in IT are oftentimes blending together. So one of the things we're excited about with our solution is that with our direct data protection integration and vSphere environments. It's actually the be admin that can provision, monitor, manage, and protect the Kubernetes workloads, give unified experience and provide that peace of mind in this next generation world. >> Yeah Travis I'm glad you brought up some of those changing roles. I mean, that was such a big theme for so many years as the Virtualization Admin taking on more responsibility. And Lee teed up the changing application, you've got other roles coming together. You've got the application development team, which often times is disconnected from the infrastructure team. So, from either of you just what are you seeing from your customers? How are they sorting through that? I need to move agile, I need to move faster and that's not traditionally how the infrastructure team has worked. >> Things that we've been working on for example is how we've integrated SRM with vVols and PowerMax. And when you think about that, and we've talked for years right about the vVols for example. What we're responding to now is that customers are coming back and saying, listen, I have HCI, but I also have storage system and I need your help to go and be able to manage these with a consistent operating model and the same team. And that career path for the Virtualization Administrator just continues to grow. They're adding now five native applications, Kubernetes Orchestrated Applications, and being able to manage those across traditional storage and newer HCI systems. This is a really interesting blend of where the companies are working together to make sure that customer responses are being addressed really quickly. >> Yeah, it's a great example Lee. I mean, if you think about Three-tier architecture and PowerMax being the flagship of the heart of a lot of data centers that have been in operation for decades, the fact that we're seeing from our customers, hey, can you take a SRM and vVols, Can you integrate it with PowerMax and SRDF and be able to provide me a step along the way on my modernization journey? Such that I can utilize what I've built up my IT operations about around over the last couple of decades along with the newer deployment models like Hyper-converged infrastructure. And we're seeing that kind of that step forward and a blurring of the lines in terms of roles all over the place. I think another good example Lee is Cloud Native App Dev, right? And customers looking object, S3 object storage capability to provide a simple dev apps friendly way of, developing applications and hybrid cloud environments. And that's why we're really happy that we're able to provide early access for what we refer to as object scale, which works in conjunction with the vSAN Data persistence Platform to allow our customers to deliver modern applications. But at the same time use infrastructure that the IT organization is deploying, for other standard applications. I think that's another good example. >> It's a good point we had blocks through VSand of course right? And added files, what was missing well objects. (laughing) And so... >> Exactly >> We're already together with this persistent storage platform. We've got a way to go on basically supply object scale, object scale storage that can be used for Cloud Native Development. And I think this is a good example, right? This isn't just one hand clapping, right? This is both companies working together to make sure that customers have a seamless experience. That's really important. It doesn't come for granted, right? I mean it really takes co-engineering, joint testing and developing and go-to market together between our companies. I've never seen it working better. >> Yeah. >> Yeah. Go ahead Stuart. >> I know Travis I was just saying, we saw how fast VMware went from announcing project Pacific to the GA of the base solution where you needed the cloud foundation to update one already allowing everything to move open. That's going to be a little bit challenging to keep up with that pace of innovation. We've been talking for years on the queue, but we went from the 18 month release cycle to now, most things are like a six week release cycle. So, give us through any other pieces that were portfolio we need to understand the fitting with Tanzu and yeah. How do you move things along and where are the customers with their adoption? Are they sitting there waiting for it, or is this something that is going to be a more traditional enterprise slow roll? >> No I think you hit it spot on Stu the adoption and the deployments of these new architectures are coming very, very quickly, right? Traditional IT is trying to and in many cases successfully moving to a more cloud-like delivery CI/CD approach to how they run their shops and the speed of innovation and the speed and the dynamics of new technologies within the data centers are just, accelerating at a really fast pace. And in order to continue to keep up with these changes, it's I'll reflect back on a little bit on what Lee was talking about. It's understanding where customers are going and jointly working together to target those pain points. And I'll give a very specific example. And then I think maybe Lee, we should start to talk a little bit about Monterey as well, but I'll say a very specific example on joint innovation is, as customers have deployed VMware more broadly and they put more mission, critical large applications on VM, there's been sort of this persistent issue that some of those VMs just were so large or required such high availability, that they were what some IT professionals would refer to as unprotectable. And so we're actually demonstrating with VMware innovation that allows those VMs, those large mission critical Vms that can take zero downtime or even a pause in availability or performance, the ability to take backups without impacting the performance on those VMs. So, that's a very specific thing we're doing, a very specific pin point, but I think it's an example of us working together to target customer customer needs. And then I think more broadly, there's a big trend in composability that part talked a little bit about this morning Project Monterey I'll let Lee kick it off and then kind of talk a little bit about what we're doing to partner with VMware on this initiative. >> Yeah, well great. I definitely want to hear Monterey obviously, edge computing has everybody excited. Travis we've been hearing from the Dell team the last couple of years is that strategy's muttering some of the investment pieces that Dell's doing. So Lee, we hear edge computing. What does that mean? VMware has got a strong telco play that we've watched, for many years. So, just as you said Project Pacific rolled out pretty fast, help us understand a bit more of this Monterey and how fast will this turn into that cascade of products that you talked about for that we sell the last year. >> Yeah thanks, and it's exciting at VMware, right? We're willing to go and share a projects. Overtime project to become products, it's the way it works. And so the project is really a directional vision that says, if you think about what we did with Project Pacific a year ago, and Pacific being like going broad. The idea was applications are changing, we needed to go and basically make Kubernetes integrated with these sphere, with our full VMware Cloud Foundation, and then basically simplify it for customer consumption, and we did that together with the Tanzu brand. Now, Project Monterey, if you think of the Monterey Canyon is now going deep. And what it says is that not only the software architecture has to change, but also hardware, new hardware capabilities, particularly through the use of Smart NICs are a new way for us to think about re-architecting, how compute is basically optimized within a server and then across clusters and even across the hybrid cloud. And so Monterey will be a new way to look at how we go in efficiently offload CPUs and use these new Smart NIC offload engines as a way to think about where hypervisors run, where let's call it software defined, whether it's storage or compute. And most importantly and probably is security. 'Cause one of the things we're finding that applications new applications are demanding is encryption for example or distributed firewalls thinking about like how do we do that secure boot or how do we think about air gapping applications from the infrastructure? And so we're really thinking about how to re-architect the world of security. So the security is integrally distributed throughout an architecture. And so you'll be seeing with Project Monterey our ability to go and drive new products out of that and we're working very closely on an engineering to engineering level with Dell Technologies to make sure this new technology becomes available for customers and fully integrated in the VMware Cloud Foundation. So we have an easy way for customers to digest it which I think that's the thing Stuart right now is there's a lot of new technologies coming so fast, really their partnership means that we're able to consume those more quick. >> Wonderful, yeah Monterey so we're going to go deeper than the grand canyon is deep, but I guess we need to all a breathe under water too. So Travis, as I mentioned, Dell's had for a couple of years, some of these analysts sessions that I've had the opportunity to go through, been watching out that growth of the edge strategy, obviously Dell has everything from some of the hardened pieces on the consumer side, through tying into broad ecosystems. So the software obviously is going to be a huge component of what edges we saw in the keynote stage and video, a big partnership they're obviously a huge important partner for both Dell and VMware. So Travis, from the Dell side, what does this vision of Monterey mean? >> It's extremely important, I'd say transformational potentially for IT going forward and Lee did a really good job of describing the trends, whether that be cloud native Telco 5G, machine learning and data-centric applications, multicloud, and hybrid cloud and that security concern that Lee was talking about. Those are our real trends, and if we can offer infrastructure that is more composable into these dis-aggregated resources, across the edge, across the cloud, across the core, all software defined and seamlessly managed. I mean, that's a powerful vision. And we're just really excited to be partnering with VMware, jointly engineering this future focusing first on those Smartnecks that Lee was talking about because you need that higher compute, you need that increased bandwidth. You need easier manageability of a distributed infrastructure, and you need that ability to provide easier and more distributed security. So lots more to come, we will be incorporating these technologies specifically in the form of Smartnecks into our HCI and our server portfolio. But this like Lee said, this is a trend that will move from initiative to project to products very quickly. >> Wonderful, well we covered that breadth in that depth as you said Lee. Want to give you both just final takeaways, what you want people to take from Vmworld 2020 Lee we'll start with you and then Travis you get the final word. >> Yeah, we're really looking at a changing world in terms of applications. And so for customers around the globe, look for the partnerships that will bring those new capabilities and make it easy to go and deploy as fast as possible. We started off making sure that people weren't looking down at the infrastructure and started looking up at the apps. We're continuing that process with what we're doing around Tanzu, around our Kubernetes portfolio and stay tuned there'll be more to come, much more as we work together on Project Monterey, lots of exciting news and glad that you were here from VMworld to go and see it all of the light. >> Yeah, I think I obviously agree with everything that Lee just said. I think for me the this VMworld is just, another step forward in a great partnership across Dell technologies and VMware. And I mentioned several things, all of the things that we're doing together I forgot to mention actually that we're the first company to be, to offer a certified solution to protect VMworld Cloud Foundations which I use that specific example again expect more first, expect more joint in engineering and integrations. And I think the power of these two organizations coming together is what's going to be needed to help drive forward into this next generation of modern applications and dynamic workloads and dis-aggregated resources. And so we're just really excited about the innovation, the ability to address customer issues and the strong partnership that we have across Dell technologies and VMworld. >> Well, one of the measurements six that we have today is how fast everyone can respond and move fast. Congratulations on all the progress you've both made in your teams in the last year. And absolutely look forward to hearing more about Project Monterey as that matures. Travis and Lee, thanks for joining us. >> Thanks to you. >> Thanks to you. >> All right, and stay tuned for more coverage of VMworld 2020, I'm Stuart Miniman and as always. Thank you for watching theCube. (upbeat music)

from the cube studios in Palo Alto in Boston connecting with thought leaders all around the world this is a cube conversation hey welcome back to ready Jeff Rick here with the cube we're on Apollo Alto studios today for a cute conversation with some of our friends from VMware big announcement today and we're excited to have a kick Kolbert come on he is the VP at CTO of cloud platform business unit kid great to see you again I'm gonna be here absolutely so big announcement it's the second generation of the VMware cloud on Dell EMC now you guys just brought this to market barely a year ago tell us about about the new announcement and some of the excitement around the changes that you guys put in place yeah absolutely yeah so this has been a project that's been in the making for a few years now we first announced the product version of this in April of last year and then we announced the general availability of it in August at our VMworld conference and so as we've been engaging with customers since we went GA what we've seen and heard from them was that you know they're looking for more data center style options traditionally when we first started this project you may remember it was called project dimension before in the product of VMware Colin Dell AMC beccarose project dimension we had more of an edge computing focus we were focused on how can we get compute in our VMware infrastructure out to factories and retail settings and so on and so forth and so we designed the system for those types of environments a half rack configuration smaller number of servers things like a power supply and UPS built in but as we heard back from customers what they said was hey this is great but we have a lot of needs in our data center today and so the idea there was let's rethink this offering for the data center and actually produced the types of rack architectures and server types that customers are looking for just goes to show you try to give them yin and they want yang right it's yeah so so it's a very different kind of challenge than going into the data center environment and you know one of the promises of cloud is is obviously provisioning right and spinning things up so that's a really important piece of the puzzle how are you guys addressing you know letting people add capacity and kind of changes configuration if it's actually you know in my data center yeah yeah so you seen a number of different things that we're doing here really yeah enhancing the maturity across the board of this offering so it's important to realize that this is a cloud service yes even though the physical servers in the rack reside on premises for a customer again in their data center at a retail location it is a cloud service and that we are running this and managing this like cloud service and so like any good cloud service merge have to interact with any human being right they can just call any guy and indeed that's the way it works either through an API or through our UI workflow today a customer can come on and order a new esidisi rack for their environment and that initial provisioning you know we fully automated that we had a dell service technician coming out you know actually figure the hardware on on-site but then after that and you know we didn't have many options for customers let's say that they started out with maybe four nodes on-site but then they realize Oh Ashley needs six or eight nodes right they're getting more applications on there greater usage and they just need more capacity and so what we support now is this ability to actually again use an API using the UI request additional servers or their existing racks and this is again something very simple to do in just a few weeks that those things will arrive the the service ignition will be there to install them and get that customer up right so I was gonna say you know typically it's order and then you got you got to put the stuff in and deploy it right and then support it so you just touched a little bit on the deployment did you basically take that order and then just with your existing process get into the data center and and light up that additional hardware yeah so we're doing a lot to really automate this whole process and the powerful thing here is that you know this partnership that we have between VMware and difficult runs really deep so we've actually engaged and integrated into their manufacturing process so that as we get that order through the API through the UI from a user we can ship that over to Dell tell them specifics of what that customer ordered and Dell can get started manufacturing that we actually again as for that manufacturing process integration we can get the latest version of our cloud software onto those servers we can install unique cryptographic keys on those servers so we can identify them and then we work with the Dell shipping and the Dell service technicians to actually meet those physical servers when they arrive and properly set them up and configure them taking the customer it's a completely hands-off experience I think that's a really powerful they're not you know they don't need to give the nitty-gritty of hardware configuration and installing our software and managing the lifecycle of it it's much much simpler than that and so you know I think we've really taken that and extended it here both with the additional rack type scene we have for a full rack now for the data center new host types a new host type that's much beefier better for datacenter workloads and finally for that expanded capacity that we just talked about as well right and then on the support side I assume you know even though it's it's VMware cloud on Dell EMC that probably the first line of support is still VMware it's still the software on top of the infrastructure yeah that's a good question and yeah you're right it is it's a VMware on VMware operated service and absolutely VMware provides that first line of support so it's not one of these situations where you've got two different vendors pointing the finger at each other and the customer has to figure all that out now it's on VMware and we need to figure it out we obviously work with Dell on the backend we've also integrated with their telemetry systems so we can pull all the different sort of hardware telemetry monitoring data that they that they're getting so we can understand the health of those servers that are running and when we detect a problem is that something that we can fix remotely by just accessing it with our engineers or do we need a service technician to actually go out there and it's this whole issue right right so it's just interesting you guys launched this really thinking more edge and you're getting drawn into more of a data center so why are you getting drawn in what are some of the advantages you know that the sky O's and the CTOs are seeing with this type of a deployment yeah so the data center part is really interesting and again sir processing they thought we thought there would be more need at the edge initially just because hey these edge environments are really difficult to manage and they're kind of distributed and people don't have IT staff there but we're surprised to hear about is the very urgent need customers have their data centers now again they have servers in the data centers that they're running these things today but what they find is that it just doesn't work that well and that they're spending a lot of time and resources on just keeping the lights on and it's you know these things don't differentiate them as a business you know one of things I talk to customers a lot about is that no customer has ever differentiated itself by how well they run VMware infrastructure and that might sound kind of crazy at first right but yeah it's true I can differentiate themselves negatively by how poorly and they run an infrastructure and then you know their apps don't work very well but some degrees have been working VMware infrastructure is just table sticks right and then what they do in an app level is what differentiates them and so this idea that we can come in with VMware cloud on Dell EMC just take care of all of that operational overhead is really really powerful and so as you see folks and customers and companies going through these digital transformation cycles modernizing their applications they're like oh man I need to actually modernize my infrastructure as well and so that's a compelling event that we say it's like oh there's gonna be think this right as are we thinking that they're like well why am i doing all this work in the first place let's actually rethink the whole thing and take them better fundamentally better approach ie a cloud approach and so that's where VM were caught in delians he comes in again I think that's why we're seeing so much interest from customers and again we're CIA knows and CTOs can really see a lot of benefits right I'm just curious you're taking from kind of a product development a product release point of view right is this kind of a typical VMware you know kind of speed and pacing or is this really you know getting to the second gen and this shift you know kind of in your data market has really more of a response to the market because again as as I was preparing and looking up when the initial launch was it really wasn't that long ago - so - to kind of pivot and call it second gen and include features and functions that are coming back from the market would you say that's kind of typical or you guys get it a little bit more agile in your own you know kind of product development cycle and getting away from those massive PR d's and mr d's and actually you know trying to respond more quickly to the to the pace of the marketplace yeah that's a great point and yeah you're right we are going through our own digital transformation here at VMware all right now we are shifting from a company that primarily sold shrink-wrapped software to a company that sells all services and so you know as you look at that it actually changes a lot of what we can do we can respond much much more quickly much quicker to this sort of customer feedback now we can ship new updates much more frequently and so you know if you look at our traditional vSphere release cycles those were what every 12 months 18 months may be at most but what we can do now with our con releases is actually update and do major updates every three months and so we call this kind of the second you know major advance of VMware kondalian see but in reality it's our third our fourth actual release of our underlying software and so we're actually doing these underlying releases much much quicker I think the reason that we're focusing on this launch in particular is because of the fact that again customers have been asking for this data center level support and really optimizing this solution for the data center and so now we've gone and done that and again I think we're gonna see a lot more interest from the customers on the data center side because of it great well okay thanks for giving us the quick update congratulations on the release and just keep rolling it let's listen to those customers and they'll tell you what they want definitely yeah we're excited - thank you alright kit thanks again he's kid I'm Jeff you're watching the cube thanks for watching we'll see you next time you [Music]

>>from the Cube Studios in Palo Alto and Boston connecting with thought leaders all around the world. This is a cube conversation. >>Hey, welcome back, everybody. Jeff Frick here with the Cube. We have a cube conversation today talking about an exciting announcement coming out of our friends over it at V M, where it's the second generation via VMware Cloud on Dell EMC. And to tell us more about it, we've got a couple Cube alumni that we're always happy to have on. First off, we're joined by Matt Morgan. He is the VP of marketing at VMware. Matt, Great to see you. Great CTO. And then Wei Wang, She's the product or director of product marketing of the VMware way. Great to see you as well. >>Nice to see you, Jeff. >>So, first off, hope you guys were getting through. Ah, the stay at home and work from home and family. Everything good >>thes air. Unprecedented times for sure, But we're fortunate and we're doing fine. I hope everything is going well with you and your family. >>Yeah, Thank you. I mean, we are lucky to be an IT space. So we can We can flip the digital much easier than some industries. Let's jump into this announcement. Second generation via VMware Cloud on Dell, EMC. You guys only announced this in production like a year ago. So, Matt, what? What kind of drove a second generation already know What were some of the drivers and what what is the essence of the second generation? >>Yeah, the space is moving really fast. As you know, Public Cloud has captured the imagination of practically every IT organization on the planet. Because the public cloud provides a new way of doing business. It allows you to consume technology on demand, allows you to have the elasticity, allows you to have op ex financial treatment. But more importantly, it takes you out of the core management business. No more hardware refreshes. No more operational control of the core infrastructure. This is all delivered as a service. The problem is, in order to get this value, you have to turn to the public cloud. You have to actually replace your workload in the data center that someone else managed, and that data center might be far away from the data that is being generated. And so in many cases, It's just simply not practical to move all of your workloads there. So on premise, technology is still going to be important. What VMware announced way back in 2000 and 18 I think it was August 2018 at VM World is Project Dimension, and the whole concept was about delivering the cloud to the data center but truly allowing you to run your data center or data center infrastructure in a truly manage, cloud centric way. We then commercialized it when we announced via VMware Cloud on Dell, EMC, the product and the uptake has been off the hook. We've seen industry analysts like you saw with Rick. We've seen our customers really embrace this technology, and we've got an enormous feedback and that feedback is also driven a new set of requirements. And the truth is, while we envisioned this technology to clearly be an edge play, our customers are telling us it's a data center play. They believe that they can reimagine their data center to operate just like a cloud, and by deploying via VMware cloud on Dell EMC. This facilitates their needs to do that, but they needed a new class of system something a lot more powerful than our first generation, something that could take on all of the workloads. In fact, there's a slide. If you want to pull it up, we kind of illustrate this. The second generation solution is all about turning the volume up to 11. We are enabling organizations to put two times as many VMS on this technology. They, in effect, can run twice as many workloads. More importantly, for a nightie architect, they can design a system that will take on the most demanding, most complex business critical applications with largest set of data and be able to manage that as a entity but in a cloud model on premises. >>Now, Matt I'm struck a little bit because, you know, first if you talk about edge and this was really, you know, kind of a response to growth of the edge and the anticipated growth of edge and I ot and then at the now you're saying really, you know, there's this great opportunity in the data center, and I think we had Rick on from IDC, talked about local cloud as a service, so that's spanning a pretty wide range of environments, workloads, all types of demand. So what are the real critical, you know, kind of functional capabilities of a local cloud as a service and specifically with VMware Cloud. >>So we partnered with Rick when he was defining this category. And if you look at what Rick's research, he sees this category growing. I think too close to $5 billion all in revenue, that all in revenue is coming in the next 2.5 years. That's a faster scale out than we saw HCI. And in his research he's finding the same information that we found when we did our early customer surveys. We have identified a real need at the edge, but let's not underplay that. If you look at a 5G cell tower, typically they need compute that's local. They're gonna be tons of these erected over the next few years, and they don't have on-premise IT infrastructure people to manage that technology, so there's an opportunity to have a managed approach where the compute is local, but it's managed as a cloud. Clearly, the solution is custom designed for that, but I can look at a dozen other IoT centric opportunity. Let's talk about energy production. An offshore oil rig. Again, no IT Staff. The need for compute lots of sensor data, the opportunity to deliver a managed approach gives you that capacity. Let's look at agriculture again, pushing out compute to the edge. So this edge component is another hyper growth area or information technology, and we have a great solution. Custom built for that. However, as I had mentioned right, the growth of use cases includes the most important, the most significant business critical apps that are really big gaps that live in the data center. This can include a variety of different use cases. Think about a hospital. They have data centers in each of the regions. That's all perfect fit for this. Talk about a technology base for virtualized desktop infrastructure. Think about having to deploy an SAP application. There's a dozen more I can think of right off the top of my head. But what we did with the second generations we listen >>to the customer. >>The customers wanted more power. They wanted more capacity. They wanted the opportunity to have a full rack that could beat their expectations on the capacity and power side so that they can fulfill their requirements, and that's what this >>is all about. >>So that's great, Matt way, you're You're a little bit more in the weeds in the product development. What are some of the things that you're excited about in this second gen offering that maybe people aren't as aware of or maybe is a little bit below the radar, >>Right? Okay, so let me first and talk about that. This is truly, as Matt pointed out, is not an insignificant release, right? This is not incremental. We, for example, that our customer we're rolling out a full 40 to argue rack that is support the traditional use cases and also that more than use cases and thinking about also a brand new eastern type that we call internal people Montt medium that in which we doubled not the sock account, but also the CPU moving from a to 24 CPUs to a 48 total and double our realm Rama 368 to 700 before and also doubling to introducing all flash like envy. MB based flash secondary storage for, um, 11 point half to 23 terabytes. And all these is really to honing in what might have pointed out that enterprise class. You know, the hi workloads, very density work clothes, right? You can put into the area 12 to 15. This kind of notes offer development and allows you to have that in the data center and to making sure that you have that kind of capacity for performance. We have that. The second thing I want to mention, as you can imagine, is the VD I I think virtual desktop infrastructure cannot be more important have this environment. Everybody is looking at it, and especially for the highly regulated industries like healthcare. So VMware right? We help for where the market leader with our offerings as a VM or horizon solution. So what happens in this release is we actually 35? We'll be certified on the VM or as horizon solution to making sure that we offer that enterprise distributed capacity to the industry that we really want to run up fast and also to making sure that they obviously cannot have actually support to have that capacity to offer the remote workers to front line healthcare workers and other business continuity type off use cases to that capacity for video. The last one is actually as you can imagine. Also in this environment is data backup and recovery. Right? The the enterprises are looking for a solution that in which they can not only backup protect and also search for search for the things that they can actually, for historical reasons. So in this release, we're actually certified to solutions for back up the 1st 1 of course, with our friends at Dell. Right, Dell data protect solution. The 2nd 1 is that's an industry leading solution right there. And the 2nd 1 is actually the beam, though so but with both solutions now, we can truly offer our customers who are looking for enterprise strength a backup solution to for the continuity and also for this to continue to operate in this environment. >>So I'm just curious. Before we let you go, you talked about this being a pretty significant release and we've talked about markets basis from edge back into the data center. Ah, and really kind of enterprise class heavy workloads, critical workloads, applications running this so as you look forward, you know, not give me any secrets out in terms of roadmap. But Where do you see this? This class of application evolving. >>So I think that you can imagine the week we talked to a variety of customers there different ways. We can actually expand this many off our retail customers has talked about their suggestions and 5G towers. Not only we can expand it to a data center, we probably will actually offer this type of solutions into, for example, a substantial retail shop or a back of pizza shop that's going small on one end. The other end is, I think, that many of our customers have expressed interest off off colocators, right. They're working with in other geographical areas that they're actually working with local providers that that they don't they don't own themselves. They do not even wanted to purchase right the cooling and managing the space. So they want us to provide an integrated solution with many of the large colocators, but as well as some of the niche colocators, so that we can offer that end to end and offer that together a city platform to our partners. So that's where we're going >>very exciting space, and you guys do. Move quick, Matt. I'll give you the last word before we sign out where people get more information. Wouldn't g A Or I guess, or is it is G. I think we are, Um, give us the last word. >>Yes, so yes, the services available. People can get more information BMR dot com And I think you know the truth of the matter is the cloud is an operating model. It's not an individual data center location, right? And the idea of a cloud. A cloud operating model that could be hybrid that can move from public cloud data centers to your own own data centers to the edge to everywhere in between, including MSC's VMware provides a great platform that standardizes across that on one of the things that is a driver for VMware customers is their ability to eat their existing workloads without having to modify re factor or rework the right. I have a workload that I sit in a data center in a public cloud of VM where simply V motion or use HC X to move that workload, and I could be up and running instantly on that consistency as a lot of flexibility, agility and, you know, it helps people do things faster. So I think those of my final comments it was really good to see you, Jeff. Thanks for having us. You >>do. Thanks for checking in. Ah, I think it's the first time we've done one of these, But certainly we've spent lots of time together around the Cube set. So Ah, I'm glad everybody's healthy and this to show passed. So keep working hard to keep delivering great products. And thanks again for stopping by. >>Thank you. >>Alright, He's Matt and way. I'm Jeff. You're watching the Cube. Thanks for watching. We'll see you next time. Yeah, yeah, yeah, yeah.

from the cube studios in Palo Alto in Boston connecting with thought leaders all around the world this is a cube conversation hi I'm Stu min a man and welcome to this special cube conversation over helping cover the second generation of the VMware cloud on Dell EMC happy to welcome to the program brick Villiers who's the vice president of data center and cloud with IDC not too far from me physically even the worse in today's day and age we're all practicing social distance Oh Rick great to see you thanks so much for joining no thanks - pleasure to be here looking forward to a great conversation all right so Rick you know usually this time of year you and I see other more than we their families because we're traveling a both circuit going to the analyst events like and one of the topics we spent a lot of time talking about over the years is of course cloud you know VMware's partnership with Amazon is of course one that the entire industry but notice of and the relationship of Amazon VMware and Dell is an interesting one what we're talking about today though is the VMware cloud or in the shorthand VM see on L EMC and it's the second generation of this product help us understand kind of where this fits in the categorization and the research that you in an IDC like that yes - it's an interesting question it's one that we've actually been thinking about for several years now and it had to do with some early conversations we were having back then with companies about their private cloud environment they've been deploying those for the last four or five years we were seeing them up on a sort of refresh cycle and when he started asking about how satisfied they'd been with those and where they wanted to use them and we got back some very consistent feedback saying that they had had some problems with their first generation of their private cloud environment and that they needed to address those and one of them was a consistency problem is that you know every private cloud they built whether they build it themselves or whether they looked at a host of private cloud provider even in their own company we're different different technologies different and figure different sets of tools and that was a big problem for them the second big problem they'd run into was basically every time there's a new technology or an upgrade or a fix we basically can't adopt it quickly we can't use it till the next refresh cycle so we're always behind we're playing catch-up and and neither one of those things really aligned with what they felt cloud should be and what they've been seeing in their public cloud environment and so when we looked at that and we started looking at the feedback a boat was coming on or we realized that we were about to see a new generation of private cloud environment but we said but this will be different not just because of new technology but it'll be actually different use cases and a different approach and the first thing is we said its first of all these are it's not so much a private cloud is that they dedicated cloud it's it's I have resources that are dedicated to a business or a service an application I want to get done and and I want to basically operate that just like all those other cloud and then the second thing is is they said and by the way this is less and less about a general-purpose new data center and we just run my data center same way it's I want this to be a platform for creating new services that I want to deliver in a location a factory a hospital you know a city block whatever that is and and so we brought those together and we started looking at those and we said well this is really going to lead to the emergence of a whole new product class which we started calling local cloud as a SERP because it reflected both of those things it says like it is no longer assembling piece parts but it was consuming these resources and as a service method with all the benefits of agility and responsiveness and continual enhancement that come with that but it was also about I need to be able to put these in new location not just in my corporate data center but out where I'm trying to do new businesses and services in and that's what led us to start talking about this in this new product category of local cloud as a service and then we started seeing solutions that came out on the market that fit very much with this idea okay yeah Rick really interesting because you're right you know private cloud is a conversation we've been having in the industry for about a dozen years and one of the biggest challenges is you talk to 100 customers and you get a hundred and fifty definitions of what a private cloud is so if I hear you right local cloud is in some ways it's an extension of what we see in the public cloud so you know I think back it used to be hey can I get this same stack in both place we saw companies like you know IBM and Oracle and even VMware thing you know how can I match what you have in your data center there as opposed to you know as your stack AWS outposts we're saying hey we're actually going to give you the you know the same you know same hardware you know same software and as a service as you said yeah you talked about also some of those new locations so you know without getting into too much depth so it sounds like and I've looked a little bit of research there there is the data center piece and then really emerging there's the potential for edge use cases do I see that right is just just like you know we've got kind of the hyper scalars we've the data center edge is pulling on everything so yeah your city you're saying edge doesn't kill the cloud and everything before it it's gonna just be another op in oh absolutely I mean for us this is it's more of an extension of the cloud environment and by that we also said one of the other critical things in this is it's it changes if you think about new applications that you're trying to create whether it's in the public cloud or whether one of these local cloud environments they're being built on a cloud native architecture and that's one of the other key elements of this solution is these become the platforms that allow enterprises to bring things like containers and service designs and this sort of you know DevOps driven application development model into both the corporate data centers which absolutely this these solutions like but also again to extend it out to places where in the past you didn't have a lot of IT you didn't have a lot of compute and storage but now if you're trying to do things like real-time monitoring for you know in the world we're living in today oh and air you know can I use machine vision to track the health of the people going through the airport I need to deliver a cloud service essentially at that Airport I have latency issues I have availability issues I can't do it from a data center you know sitting out halfway across the country it has to be at the airport but I need to be able to basically have a reliable consistent cloud environment but now I can put in 10 airports or 100 or so it's that combination of location but consistency everywhere I put it that's part of what this this new stories about and and I think that's the other big part of the message here excellent Rick so one of the things I we get into the numbers and talk specifically about the VMware solution how do customers get from where they are who these type of solutions you know one of the discussions around private cloud is could I upgrade what I have moved to these environment and I think about many of the solutions that are extending public clouds it it it doesn't necessarily mesh into what I have today so it did how do we get from you know the environments that I have today you know and how do these local cloud as a services fit in yeah so this is this is actually one of the interesting use cases for this is one way you can use this is to deploy this in your corporate data set where you but yet it's creating that public cloud environment you can do a lift and shift and leverage this as a way to MA I guess you would say now it's shift and lift because now you can bring it into this local cloud as a service platform and still run it locally get those kind of things tested and I wait and as you decide which functions you may want to move offload to a public cloud or add dr you can use this platform to do that but i think there's there's more to it than that the the other part of of what we talk about here is is and I think it's something that that needs to be addressed as something that helps people do this faster is these new systems while very modern very consistent there is a great value they like many of the more modern merged systems that are coming on the market have very different power profiles very different network requirements then what's in a lot of corporate data centers and that's one thing we've seen again and again when we've talked to people about deploying these is the technology's great the solutions great but you know I have to make sure I've got the right power and I've opened up the firewalls and all those things there one thing that I found interesting is we're starting to see companies say one way to remove that friction is you know there if there's a colocation facility near the customer site that has great power has great network connectivity you know I can use that place to now deliver this service in days instead of weeks because it's concentrated there you know it's a pure environment and I think that's one thing that's also helping with this shift is people can leverage those facilities in that activity to basically make this migration a lot easier for companies when they want to when they want to transform their environment yeah really important points there Rick absolutely we you know we've been telling companies for years you need to understand what you're good at and what you're not and you know we're in concrete and managing power and bullying there's a handful of companies that are excellent at that most of the rest of you companies you suck at it so therefore if you can leverage other people that you can do that so when you say local it does not need to mean a piece of real estate that I own it could be you know that that spectrum of boosting or to the environment yeah all right let's get to the numbers Rick so we're gonna pull up a light here with some of your research you know for years we've been talking about you know the private cloud category is huge compared to public cloud because while public cloud is growing huge numbers compared to traditional IT it is small so let's take a look at the slides and talk us through what we're looking at here yeah so this is the thing part of it when we were talking about this forecast and we again we're looking at product like you know the VMware cloud on Dell you see and the alternative solutions out there is is for part of the you space which we've talked about whereas this is a the next-generation of the corporation private cloud with better connectivity and better consistency in some ways that's the easy activity but what you're doing is as we've said is I'm translate I'm transferring from a upfront capital expenditure to a 3-4 year subscription and so when we look at this and we started thinking about the forecast and what we're saying is what I've done is I've moved from you know an upfront spend in one year to spreading it out over three years and from a forecast standpoint that means in the early years while you may be deploying and lot of companies are gonna be leveraging these and they're in their private cloud and their data centers the revenue stream to the provider in this case VMware and WMC or the group were talking about today streams over three years so the forecasts can look really big or grows very fast but that's because that subscription revenue keeps growing and growing so today when we've looked at you know comments some of the solutions that have been out there you brought up earlier you know the Rackspace and others as early versions of this but you know it's still relatively new these types of solutions have only really the market now for six months seven months so 2020 even without Co vid wasn't going to be some huge year one thing we see actually is that these types of solutions are even more attractive in the world we're living in because they give you that promise of rapid deployment and scale but absolutely by 2022 you know that accumulated revenue stream that subscription scream both for enterprise and for a growing number of edge use cases we're talking you know revenues up and around the five seven billion dollar range and that only accelerates one thing that's not really showing in here yet but it's also part of this local conversation is is the 5g build-out in the extension and use of these local clouds in connection with the 5g environment and that's part of this edge use case too so so absolutely if you want to see you know total revenue streams here over you know in 2022 as we talked about here just under five billion dollars going from you know a half a billion dollars this year but even the biggest growth in the business expansion is after that and why we think this is is the value why why people are willing to pay for this is because of that value of consistency continuous enhancements and a platform for innovation that's what makes this all come together and why we think this is gonna be such a big and important market in the coming years yeah absolutely and you know has an impact on your job rake instead of counting all that is in the growth there you're you're now talking to Wall Street about you know oh well Dell might have shipped X number of boxes but they can't recognize it over this period of time so let's talk about the customers though how does a solution like this you know what do you see it affecting their adoption of what they're doing with their overall you know I mean this is the case specifically for VMware cloud on Delhi see is you know without a doubt as we all know that VMware and and is is a critical part of most corporations IT environments today many of their applications are there they've invested great amounts of resources and expertise and understanding how to operate and drive those environments and and one thing this does is again it gives them that ability to leverage those investments and the things they've done there for application design and that's to recovery and and and sort of the AB neo management of their IT environment but now again use it in this as a service way so it's definitely one of the big benefits we see is it helps people make that transition removing the friction of that modernization for a lot of companies if they want to move to a cloud environment that's step one I think that's value one I would say and point out you know VMware also now is being very you know focused on making sure that it's also a strong platform for these next-generation cloud native development environment and that's been added to these platforms and will absolutely expect to see this and all the VMware cloud solution so that's another great part of this is there again preserving that ability for their customers who both do better with their existing environment and also have a platform for going forward with these new systems you know for us the big thing is is a continual focus by VMware and Dell as partners to make sure that it can scale its ability to operate these environments one of the things they're making a commitment to to their customers we are going to make these ingenuously available available on very good short notice and that they continually improve and that's gonna take a lot of back-end investment because really VMware has to now centrally manage not a hundred or a thousand potentially tens of thousands of system for many customers around the world that's the real next big step here we see is when you can add that fleet management ability so the company has the ability to say I can now deploy some great new service in one place a hundred places a thousand places while still being secure while still offering my end users you know the availability and the latency that they want that's a very powerful thing that companies are gonna be able to offer in the coming years alright well Rick fillers really important items they're really glad you brought up you know about a modern application about their data of course you know the inverse partner Dell has a strong legacy in data you know some pcs track you know the explosive growth of that or you know more than a decade now so thanks a lot and I think you captured that perfectly the data control part of this is is critical all right lots more from the VMware cloud on Dell EMC I'm sue minimun and thank you for watch the cube [Music]

from the silicon angle media office in Boston Massachusetts it's the queue now here's your host David on tape the imperative to protect data has never been more pressing as companies transform themselves from businesses into digital businesses the intrinsic value of their data Rises exponentially the problem for infrastructure pros is that everything in IT is additive it seems like nothing ever dies which means more things to manage now think about that when you're protecting data you have bare metal VMs now containers you've got cloud you got to worry about the edge all this data needs to be protected not only does this increase complexity it expands the attack surface for adversaries wanting to steal or ransom your data at the heart of all this is a build out of a massively global distributed cloud we saw wave 1 of the cloud which was public wave 2 was really hybrid and that's evolving now in parallel you're seeing the emergence of multi cloud and as I said these earlier trends are additive they're not replacements and with me to discuss these important issues and how Dell EMC specifically is pivoting toward cloud data protection is Beth Phelan who was the president of Dell emcs Data Protection Division that's great to see you well good to be here again so we know the world is hybrid it's a fundamental the on-prem stuff is part of the fundamental digital digital transformations of these these companies and now you've got data protection for the cloud so what do you see happening in that world yeah let's start with what we're seeing in the market we recently remade our global data protection index we've been doing it for many years and we've been really using that to help us understand the landscape and what our customers need and first not surprisingly it shows that continued trend of movement and reliance towards cloud environments for business applications sure continuing to increase on top of that the customers despite that are continuing to struggle with ensuring they have the right data protection for their cloud environments right so they're they're struggling you see that we see that as well what what's going on there Wow what is the data tell you yeah first of all more than half the customers don't have a comprehensive data protection solution for their Salas cloud native and multi cloud environments more than two-thirds of the customers who may be relying on their cloud service providers for data protection say that they do not have a solution that covers all of their workloads so whether they're working with a cloud service provider or some other vendor they're being really clear that they do not have a comprehensive approach to cloud data protection yeah so I mean you see the cloud adoption is going like crazy but it seems like the data protection component is lagging how is that affecting the traction in your business yeah you know it's a double-edged sword right on one level customers see the advantages of moving to a cloud but on the other hand you know they are really looking for vendors that they can partner with to still have the same confidence that the data is protected that they have on Prem and what we're seeing now is that customers are turning to us to help solve that problem we have over a thousand customers using Dell EMC for their Cloud Data Protection and we're narrowing in on three exabytes of data that we're currently protecting in the cloud so it's happening yeah that's pretty good traction so I want to talk about VMware obviously VMware is the linchpin of many customers hybrid strategy and it's a clearly an important component of Dell technologies talk a little bit about the relationship between Dell EMC data protection specifically and VMware I'm interested in you know they've announced project tenzou and there's kubernetes how are you guys working together to really deliver a value for customers so we are super excited about the opportunity to work so closely with VMware because as their in their domain we're working directly with them and that's an advantage that comes with being part of the dell technologies family and so we were the first company to bring data protection for were kubernetes environments out to market it's available now so you'll see us bring that into the tan zoom mission-critical has been moved forward partnering closely with with VMware and of course we're already fully certified for VMware cloud it's really an ongoing regular conversation about how we can work together to bring the best to our customers so Beth I gotta ask you so you're part of your role as the leader of the the division is obviously you got a you got a lot of mouths to feed big division you got to make your plan you got to deliver for customers but strategy is another key component of this how do all these cloud trends shape your strategy so core to our strategy is to be the essential provider of data protection for multi cloud environments so no matter where customers are choosing to deploy their applications they can have the same confidence that they always did that that data is protected and the way they can get it back so that's core and if you want three words to remember for our strategy think VMware cloud and cyber cloud is central to it and you're gonna be hearing a lot more about it in the weeks and months ahead okay so I gotta ask you break out your binoculars maybe even the telescope what are the future what are the futures look like when you think about the division and the market so we've been talking about cloud for a long time but we are still in the middle of this journey customers are going to rely on the cloud even more for additional use cases and especially in the data protection space right now we're seeing backup to the cloud dr to the cloud but the future will include cyber resiliency that's leveraging cloud deployments you're also going to see more and more of an emphasis on people leveraging SAS for their software consumption and for us that means not only protecting SAS applications but it also means giving customers the option to consume data protection in a SAS model we already do that today with things like cloud snapshot manager with things like the power protect management and orchestration but you're going to see us do even more of that because they're just incredible benefits of people leveraging sass to consume their software data constantly evolving lamps landscape data protection has to evolve with it that thanks so much for her thank you thank you keep it right there we'll be right back right after this short break

>> We're back with Rob Emsley who's the director of product marketing for Dell EMC's data protection division. Rob, good to see you. >> Hi, Dave, good to be back. >> So we just heard from Beth about some of the momentum that you guys have. From your perspective, from a product angle, what is really driving this? >> Yeah, well, one of the things that we've definitely seen is as we talk to our customers, both existing and new customers, cloud journeys is top of mind for all of the CIOs. It's being driven by either the desire to drive efficiency, take out costs, and data protection is one of the most common use cases. One of the things that we find is there's four use cases for data protection that we see. Long term retention of data, cloud disaster recovery, backup to the cloud, and the emerging desire to stand up new applications in the cloud that need to be protected. So backup in the cloud really completes the four major use cases. >> Well, one of the things I think is really important in this market is that you deliver optionality to your customers. So how are customers enabling these use cases? >> Yeah, so the first two use cases of long terms retention and cloud disaster recovery is really driven by our software and our appliances. Both of those are really predicated based upon the assumption that customers are going to deploy data protection on premises to protect their on premises workloads and then tier to the cloud, or, which is becoming more common, use the cloud as a disaster recovery target. It's delivered by our data protection software and that's either in a software form factor or that software delivered and integrated appliance form factor. >> So let's talk about purpose built backup appliances. I think our friends at IDC I think coined that, they tracked that market for awhile, you guys have been a leader there, the acquisition of Data Domain obviously put you in a really strong position. Give us the update there. Is it still a vibrant market? Is it growing, what's the size? What's it look like? >> Yeah, so as we look at 2020, IDC forecasts the market size to be a little under $5 billion. So it's still a very large market. The overall market is growing at a little over 4%. But the interesting thing is that if you think about how the market is made up, it's made up of two different types of appliances. One is a target appliance, such as Data Domain and the new PowerProtect DD, and the other is integrated appliances where you integrate the target appliance architecture with data protection software. And it's the integrated appliance part of the market that is really growing faster than the other part of the PBBA market. It's actually growing at 8%. In fact, IDC's projection is that by 2022, half of the purpose built backup appliance market will be made up of integrated appliance solutions. >> So it's grown to twice the overall market rate, but you guys have two integrated appliances. Why two, how should people think about those? >> Yeah, so a little under three years ago, we introduced a new integrated appliance called the Integrated Data Protection Appliance. It was really the combination of our backup software with our Data Domain appliance architecture. And the Integrated Data Protection Appliance has been our work course for the last three years, really allowing us to support that fastest growing segment of the market. In fact, last year, the Integrated Data Protection Appliance grew by over 100%. So triple digit growth was great. It's something that allows us to address all market segments, all the way down to SMB all the way to the enterprise. But last year, one of the things you may remember at Dell Technologies World is we introduced our PowerProtect portfolio and that constituted PowerProtect Data Manager our new software defined platform as well as the delivery of PowerProtect Data Manager in an integrated appliance form factor with PowerProtect X400. So that's really our new scale out data protection appliance. We've never had a scale out appliance in the architecture before, in the portfolio before, and that gives us the ability to offer customers choice, scale up, or scale out, integrated and target, and with the X400, it's available as a hybrid configuration or it's also our first all Flash architecture. So really, we're providing customers with the existing software solutions that we've had in the market for a long time, an integrated form factor, with the Integrated Data Protection Appliance as well as the brand new software platform that will really be our innovation engine. That will be where we will be looking at supporting new workloads and certainly leaning into how we support cloud data protection in the hybrid cloud reality of the next decade. >> Okay, so one of the other things I want to explore, is we've heard a lot about your new agile development organization, Beth has talked about that a lot, and the benefit, obviously, is you're able to get products out more quickly, respond to market changes, but ultimately the proof is in translating that development into product. What can you tell us about how that's progressing? >> Yeah, so certainly with PowerProtect Data Manager and the X400, that really is the epicenter of our agile product development activities. We've moved to a three month cadence for software releases, so working to deliver small batch releases into the market much more rapidly than we've ever done before. In fact since we introduced PowerProtect Data Manager where we shipped a first release in July, we're now at the third iteration of PowerProtect Data Manager and therefore the third iteration of the X400 appliance. So there's three things that I'd like to highlight within the X400 appliance specifically. First is really the exciting news that we've introduced support for Kubernetes, so we're really the first large enterprise data protection vendor to lean into providing Kubernetes data protection. So that becomes vitally important especially with the developments over at our partner in VMware with vSphere 7, with the introduction of Tanzu, and the reality is that customers will have both vSphere virtual machines and Kubernetes containers working side by side and both of those environments need to be protected. So PowerProtect Data Manager and the X400 appliance has that support available now for customers to take advantage of. Second, we talk about long term retention of data in the cloud. The X400 appliance has just received the capabilities to also take part in long term retention to AWS. So those are two very important cloud capabilities that are brand new with the X400 appliance. And then finally we introduce the X400 appliance with a maximum configuration of four capacity cubes. Rough and tough that was 400 terabytes of usable capacity. We've just introduced support of 12 capacity cubes. So that gives the customers the ability to scale out the X400 appliance from 64 terabytes all the way to over a petabyte of storage. So now if you look at our two integrated appliances, we now cover the landscape from small numbers of terabytes all the way through to a petabyte of capacity whether or not you pick a scale up architecture or a scale out architecture. >> Yeah, so that really comes back to the point I was making about optionality. Kubernates is key. It's going to be a linchpin, obviously, a portability for multi cloud sets that up. As we've said, it's not the be-all end-all, but it's a really necessary condition to enable multi cloud which is fundamental to your strategy. >> Absolutely. >> All right, Rob, thanks very much for coming to theCUBE. It's great to have you. >> Thanks, Dave. >> And thank you for watching, everybody. This is Dave Vellante for theCUBE. We'll see you next time. (bright music)

from the silicon angle media office in Boston Massachusetts it's the cube now here's your host David on tape the imperative to protect data has never been more pressing as companies transform themselves from businesses into digital businesses the intrinsic value of their data Rises exponentially the problem for infrastructure pros is that everything in IT is additive it seems like nothing ever dies which means more things to manage now think about that when you're protecting data you have bare metal VMs now containers you've got cloud you got to worry about the edge all this data needs to be protected not only does this increase complexity it expands the attack surface for adversaries wanting to steal or ransom your data at the heart of all this is a build out of a massively global distributed cloud we saw wave 1 of the cloud which was public wave 2 was really hybrid and that's evolving now in parallel you're seeing the emergence of multi cloud and as I said these earlier trends are additive they're not replacements and with me to discuss these important issues and how Dell EMC specifically is pivoting toward cloud data protection is Beth Phelan who is the president of Dell emcs Data Protection Division that's great to see you well good to be here again so we know the world is hybrid it's a fundamental the on-prem stuff is part of the fundamental digital digital transformations of these these companies and now you've got data protection for the cloud so what do you see happening in that world yeah let's start with what we're seeing in the market we recently remade on our global data protection index we've been doing it for many years and we've been really using that to help us understand the landscape and what our customers need and first not surprisingly it shows that continued trend of movement and reliance towards cloud environments for business applications continuing to increase on top of that the customers despite that are continuing to struggle with ensuring they have the right data protection for their cloud environments right so they're they're struggling you see that we see that as well what what's going on there well what is the data tell you yeah first of all more than half of the customers don't have a comprehensive data protection solution for their Salas cloud native and multi cloud environments more than two-thirds of the customers who may be relying on their cloud service providers for data protection say that they do not have a solution that covers all of their workloads so whether they're working with a cloud service provider or some other vendor they're being really clear that they do not have a comprehensive approach to cloud data protection yeah so I mean you see the cloud adoption is going like crazy but it seems like the data protection component is lagging how is that affecting the traction in your business yeah you know it's a double-edged sword right on one level customers see the advantages of moving to a cloud on the other hand you know they are really looking for vendors that they can partner with to still have the same confidence that the data is protected that they have on Prem and what we're seeing now is that customers are turning to us to help solve that problem we have over a thousand customers using Dell EMC for their Cloud Data Protection and we're narrowing in on three exabyte the data that we're currently protecting in the cloud so it's happening yeah that's pretty good traction so I want to talk about VMware obviously VMware is the linchpin of many customers hybrid strategy and it's a clearly an important component of Dell technologies talk a little bit about the relationship between Dell EMC data protection specifically and VMware I'm interested in you know they've announced project tenzou and there's kubernetes how are you guys working together to really deliver a value for customers so we are super excited about the opportunity to work so closely with VMware because as they're cut in their domain we're working directly with them and that's an advantage that comes with being part of the dell technologies family and so we were the first company to bring data protection for were kubernetes environments out to market it's available now so you'll see us bring that into the tenzou mission-critical has been moved forward partnering closely with with vmware and of course we're already fully certified for vmware cloud it's really an ongoing regular conversation about how we can work together to bring the best to our customers so Beth I gotta ask you so you're part of your role as the leader of the the division is obviously you gotta get a lot of mouths to feed big division you got to make your plan you got to deliver for customers but strategy is another key component of this how do all these cloud trends shape your strategy so core to our strategy is to be the essential provider of data protection for multi cloud environments so no matter where customers are choosing to deploy their applications they can have the same confidence that they always did that that data is protected and the way they can get it back so that's core and if you want three words to remember for our strategy think VMware cloud and cyber cloud is central to it and you're going to be hearing a lot more about it in the weeks and months ahead okay so I gotta ask you break out your binoculars maybe even the telescope what are the future what are the future's look like when you think about the division and the market so we've been talking about cloud for a long time but we are still in the middle of this journey customers are going to rely on the cloud even more for additional use cases and especially in the data protection space right now we're seeing backup to the cloud dr to the cloud but the future will include cyber resiliency that's leveraging cloud deployments you're also going to see more and more of an emphasis on people leveraging SAS for their software consumption and for us that means not only protecting SAS applications but it also means giving customers the option to consume data protection in a SAS model we already do that today with things like cloud snapshot manager with things like the power protect management and orchestration but you're going to see us do even more of that because they're just incredible benefits of people leveraging sass to consume their software data constantly evolving lamps landscape data protection has to evolve with it Beth thanks so much for thank you and thank you keep it right there we'll be right back right after this short break from world famous cloud Studios Dell Technologies presents the world's number one show on data protection solutions for today's organizations it's proven in modern magazine with Jake and Emmy hello everyone and welcome to the premiere of PM magazine where we cover the proven Dell technology solutions that you've come to rely on and the latest modern innovation driving powerful data protection for the future I recently spent some quality time with one of our customers and I learned a thing or two about Dell proven data protection solutions let's watch the clip we've always relied on tell performance efficiency and scale to help us keep pace with our data protection needs but there's so much more for example we've been crushing it with Dell cloud data protection for backup to the cloud in cloud backup cloud tearing cloud dr uh-huh look at the picture it's a huge business advantage how so our costs are down we spend less time on management we're meeting our service levels and we have peace of mind that all of our data is protected right awesome did you talk about how Dells agile development approach is accelerating the speed at which we deliver customer value yes and how cloud capabilities will continue to grow yes and about VMware protection yes and cyber recovery yes I mean we covered all of that as well as the mega trends that require data protection with a modern approach well modern is exactly what our guests today are here to discuss Jake he is Ken fatale a noted data protection expert and joining us from the field on her vacation in the Bahamas is Barbara Penner of the data management Institute thank you both for being here so Ken what should our viewers think about when they hear the phrase modern data protection they should think new requirements for modern applications cloud native workloads Cubana is multi-cloud and data services to name a few Barbara would you add anything to that list I would add business service recovery on premises or in the cloud autonomous protection to auto detect and protect workloads across edge core and cloud infrastructure and lastly all of this must operate at global scale thank you both this is exactly where we're heading with Dell power protect solutions well it's time for a break but when we come back we've got something special in store for you don't we Jake I was hoping you forgot oh no someone learned how to make cream puffs and it did not turn out well for him yeah my apologies in advance to my mother who tried to show me around the kitchen but as you can see we'll be right back [Music] we're back with Rob and Rob Emslie who's the director of product marketing for Delhi MCS data protection division Rob good to see you hi Dave good to be back so we just heard from Beth about some of the momentum that you guys have from your perspective from a product angle what is really driving this yeah well one of the things that we've you know definitely seen is that as we talk to our customers both existing and new customers cloud journeys is is top of mind for all of the CIOs it's being driven by either the desire to drive efficiency take out costs and data protection is one of the the most common use cases and one of the things that we find is that there's four use cases for data protection that we see long term retention of data cloud disaster recovery backup to the cloud and the emerging desire to stand up new applications in the cloud that need to be protected so backup in the cloud really completes the four major use cases well one of the things I think is really important this market is that you deliver optionality to your customers so how are our customers enabling these use cases yeah so the the first two UK's first two use cases of long term retention and cleitus recovery is is really driven by our software on our appliances both of those are really predicated based upon the assumption that customers are going to deploy data protection on premises to protect their on-premises workloads and then it's here to the cloud or which is becoming more common used to cloud as a disaster recovery target you know it's delivered by our data protection software and that's either in a software form factor or that software delivered in an integrated appliance form factor so let's talk about purpose-built backup appliances I think you know our friends at IDC I think you know coined that they tracked that market for a while you guys have been a leader there the acquisition of data domain obviously put you in a really strong position give us the update there is it's still a vibrant market is it growing what's the size it's it look like yeah so as we look at 2020 you know IDC forecasts the market size to be a little under five billion dollars so it's still a very large market the overall market is growing at a little over four percent but the interesting thing is that if you think about how the market is is made up it's made up of two different types of appliances one is a target appliance such as data domain and the new power protect dd and the other is integrated appliances where you integrate the target appliance architecture with data protection software and it's the integrated appliance part of the market that is really growing faster than the other part of the of the people being market it's actually growing at 8% in fact IBC's projection is that by 2022 half of the purpose-built back to appliance market will be made up of integrated appliance solutions so it's growing at twice the overall market rate but you guys have two integrated appliances what why - how should people think about those yeah so a little under three years ago we introduced a new integrated appliance the called the integrated data protection appliance it was really the combination of our backup software with our data domain appliance architecture and the integrated air protection appliance has been our workhorse for the last three years really allowing us to to support that that fastest-growing segment of the market in fact last year the integrated air protection appliance grew by over a hundred percent so triple digit growth was great you know it's something that you know allows us to address all market segments all the way down to SMB all the way to the enterprise but last year one of the things you may remember at Delta Nadi's world is we introduced our power to protect portfolio you know and that constituted power protect data manager our new software to find platform as well as the delivery of packet there in an integrated appliance form-factor with perfectly x400 so that's really our our new scale out data protection appliance we've never had a scale out appliance in the architecture before in the portfolio before and that gives us the ability to offer customers choice scale up or scale out integrated and target and with the X 400 it's available is a hybrid configuration or it's also our first or flash architecture so really we're providing customers with the existing software solutions that we've had in the market for a long time an integrated form factor with the integrator protection appliance as well as the brand-new software platform that will really be our innovation engine that will be where we'll be looking at supporting new workloads and certainly leaning into how we support cloud air protection and the hybrid cloud reality of the next decade okay so one of the other things I want to explore is we've heard a lot about your new agile development organization Beth has talked about that a lot and the benefit obviously is you're more you're able to get products out more quickly respond to market changes but ultimately the proof is in translating that development into product what can you tell us about how that's progressing yep so certainly with Papa Tech Data Manager and the X 400 that really is the the epicenter of our agile product development activities you know we've moved to a three-month cadence for software releases so working to deliver a small batch releases into the market much more rapidly than we've ever done before in fact since we introduced palpitate Denham manager where we we shipped the first release in July we're now at the third iteration of palpitate Data Manager and therefore the third iteration of the x100 appliance so there's three things that you know I'd like to highlight within the x100 appliance specifically first is really the the exciting news that we've introduced support for kubernetes so we're really the first you know large enterprise data protection vendor to to lean into providing kubernetes data protection so that becomes the vitally important especially with the developments over our partner in VMware with vSphere 7 with the introduction of tan zoo and the reality is that customers will have both these fear virtual machines and kubernetes containers working side-by-side and both of those environments need to be protected soap a patek denim algae and the x400 appliance has that support available now for customers to take advantage of second we talked about long-term retention of of data in the cloud the x100 appliance has just received the capabilities to also take part in long term retention to AWS so those are two very important cloud capabilities that are brand-new with the excellent appliance and then finally we introduced yet 400 appliance with a maximum configuration of four capacity cubes rough-and-tough that was 400 terabytes of usable capacity we've just introduced support of 12 capacity cubes so that gives the customers the ability to scale out the x100 appliance from 64 terabytes all the way to over a petabyte storage so now if you look at our two integrated appliances we now cover the landscape from small numbers of terabytes all the way through to a petabyte of capacity whether or not you pick a scale up architecture or a scale length architecture yeah so that really comes back to the point I was making about optionality and kubernetes is key it's gonna be a linchpin obviously a portability for multi cloud sets that up as we've said it's it's not the be-all end-all but it's a really necessary condition to enable multi cloud which is fundamental to your strategy absolutely alright Rob thanks very much for coming on the cube it's great to have you thanks Dave and thank you for watching everybody this is Dave Volante for the cube we'll see you next time [Music]

>> From the SiliconANGLE Media office in Boston, Massachusets, it's the Cube! Now, here's your host, Dave Vellante. >> We're back with Rob Emsley, who's the Director of Product Marketing for Dell EMC Data Protection Division. Rob, good to see you. >> Oh, good to be back, Dave. >> Yeah, so we heard from Beth about some of the momentum, the pivot-to-cloud. What's fueling this from you standpoint. >> I think one of the things that most people know, is that if you're a C-I-O today, is that you have to be looking at how you're going to make use of the cloud. And data protection is one of the easiest ways of getting into, kind of your cloud journey Whether it be using the cloud as a backup target, or a backup to the cloud. Using cloud for longterm retention. And we're moving away from on premises or off premises, backup storage using the cloud for that. Using cloud for disaster recovery, standing up copies of your production environment when you need to in the case of a disaster in the cloud. Or if you've deployed applications in the cloud, backing up in the cloud. So protecting the data that that's in the cloud applications. >> That's a good point. it's actually a pretty low risk choice to use the cloud for a data product. There was an article in the wall street journal the other day and they had these experts talking about how should you protect data? And a lot of them were saying, "Well, I might protect it two, three, four times." Is that kind of what they're doing in the cloud? I mean, I can say it's a safe bet, right? >> Yeah, it is. I think the idea of using the cloud for longterm retention, I mean, so many customers, they use their backups as an archive of the history of their production systems. And one of the things though is that architecture in that situation does actually matter. So one of the things that we've been able to do is we've been able to take our on premise appliance technology that we've had in the market for many years with date domain. And our power protect DD. I've been able to take that technology, put it into a software defined architecture and deploy it in AWS, Azure, GCP. So that really allows us to bring the duplication into cloud economics. So people always say, "Oh, cloud is cheap." But you still get a bill every month. So if we can reduce the size of that bill, customers say, "Oh, that's an actually good architecture to use." So that's a big benefit. >> Yeah. And they can put that money elsewhere. So is that really how customers are enabling all these various use cases that you're talking about? >> Certainly from a longterm retention to the cloud perspective, the ability to tear to the cloud from on premises appliances, whether it be a target appliances with power protect DD or integrated appliances, letting the integrate data protection appliance or the power protect X 400. So a very easy use of the cloud as a target. So after 14 days of on premise retention, you move that data off into the public cloud. >> So let's talk about purpose-built backup appliances that was a booming market. Data domain kind of took off, got the lead. EMC obviously acquired them. Now it's Dell EMC and it's a critical part of your portfolio. Can you give us the update on what's happening in that space? >> Yeah, so still it's a big market. I think in 2019 it probably was a $3 billion market. Rough and tough. We're still very fortunate that the customers still vote with their hardened budgets to choose Dell EMC purpose-built backup appliances to put into their on premise locations to store their backups. Certainly the market is divided between two types. One is target appliances and the other is integrated on the target appliance side. We've been lucky enough to, with the acquisition of data domain and now with the new Power protect DD appliances, we already maintain a really significant market share position with those The target clients is very useful, they can be used with our software, they can be used with third party software. It's kind of a, we need a default solution for target based appliances comes from Dell EMC. But what's changed is integrated appliances have become sort of much more interesting to customers as they start thinking about what they do next with their backup software. The form factor that they like to use is an integrated appliance, >> But you still got two integrated appliances. How should customers think about those in terms of strategic fit? >> Yeah, so we introduced our first integrated appliance by combining our data in the main technology with our backup software. And we introduced the integrated data protection appliance into the market in 2017. So think of that as our scale up architecture, bringing our backup software together with our D duplication storage highly integrated with the client, the cloud's hearing, cloud AR. and that's been a very fast growing part of our portfolio. In fact, through the first three quarters of last year as trapped by IDC, we actually grew that business by over 157%. So in a very, very good way of consuming backup software and appliances. But as you mentioned, last year was a big year for us because we introduced our first scale out appliance with the power protect X 400. So not only was it our first scale out, we offered it in both a hybrid form factor, but also an all flash form factor. So that was something that really, really leans into sort of our next generation of appliances. We started using something called multidimensional appliance portfolio scale up, scale out, hybrid or flash, integrated or target. So it's really the focus of giving customers a choice of how they actually consume data protection for us. >> we've talked in the cube a lot about these data protection market, how it's evolving, extending into data management. We talked today about cloud. I want to ask you as somebody who's been in the industry, you've seen a lot of different approaches. I was commenting recently on the amazing transformation of Dell, Dell technologies, from largely a PC company with an enterprise business that was, you know, okay. But not nearly as what it is today, what amazing transformation, 90 plus billion dollar company. You left when it was EMC and now you've come back in Dell technologies, there's been a really a much greater emphasis on speed agility of the AC cloud. How do you see the culture generally and in specifically within the data protection division? >> Yeah, good question. I think that one of the biggest changes for me is the increase in time to market being so important the ability to rapidly evolve your solutions to meet market requirements. One of the things that the data protection division has done is they've truly embraced agile at scale product development. So if you think about our power protect portfolio, specifically the X 400 appliance and the power protect data manager software that powers it is that's on a three month release cadence. So that gives us the ability to rapidly provide net new functionality to our customers. That in the days of our older products is that even though those have also evolved to a more regular release cadence, that used to be the time between releases was often measured in a year to 18 months. And that's completely different now since I've come back. So that really gives a marketeer the ability to really lean into communicate into the market on a much more regular basis. Having a more of a continuous theme to deliver. So if you think about our theme for this year, cloud data protection is really the focus of what we're talking to the market about and VM-ware and cyber recovery is on how those relate to our client deck protection theme is really what we'll be using to communicate and then be supported by these regular releases into the market. >> Well, the focus on acceleration, cultural agility it's key. You guys are a leader. Everybody wants a piece of you, you're hired, you're not just going to let them take it. So you need that type of discipline to really continue to drive innovation in the marketplace. Rob, thanks so much for coming on The cube was great to have you. >> Thanks Dave. >> You're welcome. And thank you for watching everybody. We'll see you next time. (upbeat music)

>> Announcer: Live from San Francisco, it's theCUBE covering RSA Conference 2020 San Francisco, brought to you by SiliconANGLE Media. >> Okay, welcome back, everyone, to CUBE's coverage here in San Francisco at RSA Conference 2020. I'm John Furrier, your host. You know, cybersecurity industry's changing. Enterprises are now awake to the fact that it's now a bigger picture around securing the enterprise, 'cause it's not only the data center. It's cloud, it's the edge, a lot of great stuff. We've got a great guest here from Dell EMC. Peter Gerr's a consultant, cyber resilience solutions and services marketing at Dell EMC. Great to see you. >> You too, John. >> Thanks for coming on. >> Good to see you again, thank you. >> So, you know, I was joking with Dave Volante just this morning around the three waves of cloud, public cloud, hybrid cloud, multicloud. And we see obviously the progression. Hybrid cloud is where everyone spends most of their time. That's from ground to cloud, on-premises to cloud. So pretty much everyone knows-- >> Peter: On-ramp, kind of. >> That on-prem is not going away. Validated by all the big cloud players. but you got to nail the equation down for on-premises to the cloud, whether it's, I'm Amazon-Amazon, Azure-Azure, whatever, all those clouds. But the multicloud will be a next generation wave. That as an industry backdrop is very, very key. Plus AI and data are huge inputs into solving a lot of what is going to be new gaps, blind spots, whatever insecurity. So I got to, you know, Dell has a history with huge client base, traditional enterprises transforming. You're in the middle of all this, so you got the airplane at 30,000 feet and the companies have to swap out their engines and reboot their teams, and it's a huge task. What's going on with cyber and the enterprises? What are some of the key things? >> Well, so I like to keep it pretty simple. I've been in this industry over 20 years and I've really consistently talked about data as the global currency, right? So it's beautifully simple. Whatever industry you're in, whatever size company you're in, enterprise or even now small to medium businesses, their businesses are driven by data. Connectivity to that data, availability of the data, integrity of the data, and confidentiality of the data. And so sort of the area of the world that I focus upon is protecting customers' most valuable data assets, now, whether those are on-prem, in the cloud, or in a variety of modalities, and ensuring that those assets are protected and isolated from the attack surface, and then ability to recover those critical assets quickly so they can resume business operations. That's really the area that I work in. Now, that data, as you pointed out, it could start on-prem. It could live in multicloud. It can live in a hybrid environment. The key is really to understand that not all data is created equally. If you were to have a widespread cyber attack, really the key is to bring up those critical applications systems and data sets first to return to business operations. >> Yeah, it's funny-- >> Peter: It's really challenging >> You know, it's not funny, it's actually just ironic, but it's really kind of indicative of the society now is that EMC was bought by Dell Storage and the idea of disruption has always been a storage concept. We don't want a lot of disruption when we're doing things, right? >> Peter: None, we can't, yeah. >> So whether it's backup and recovery or cyber ransomware, whatever it is, the idea of non-disruptive operations-- >> Absolutely. >> Has been a core tenant. Now, that's obviously the same for cyber, as you can tell. So I got to ask you, what is your definition and view of cyber resilience? Because, well, that's what we're talking about here, cyber resilience. What's your view on that? >> So when we started developing our cyber recovery solution about five years ago, we used the NIST cybersecurity framework, which is a very well-known standard that defines really five pillars of how organizations can think about building a cyber resilience strategy. A cyber resilience strategy really encompasses everything from perimeter threat detection and response all the way through incident response after an attack and everything that happens in between, protecting the data and recovering the data, right? And critical systems. So I think of cyber resilience as that holistic strategy of protecting an organization and its data from a cyber attack. >> That's great insight. I want to get your thoughts on how that translates into the ecosystem, because this is an ecosystem around cyber resilience. >> Peter: Absolutely. >> And let's just say, and you may or may not be able to comment on this, but RSA is now being sold. >> Peter: Yeah, no, that's fair. >> So that's going out of the Dell family. But you guys have obviously VMware and Secureworks. But it's not just you guys. It's an ecosystem. >> It really is. >> How does Dell now without, with and without RSA, fit into the ecosystem? >> So as I mentioned, cyber resilience is really thought of as a holistic strategy. RSA and other Dell assets like Carbon Black fit in somewhere in that continuum, right? So RSA is really more on threat detection and response, perimeter protection. The area of the business that I work on, data protection and cyber recovery, really doesn't address the prevention of attacks. We really start with the premise that preventing a cyber attack is not 100% possible. If you believe that, then you need to look at protecting and recovering your assets, right? And so whether it's RSA, whether it's Carbon Black, whether it's Secureworks, which is about cyber incident and response, we really work across those groups. It's about technology, processes, and people. It's not any one thing. We also work outside of the Dell technologies umbrella. So we integrate, our cyber recovery solution is integrated with Unisys Stealth. So there's an example of how we're expanding and extending the cyber recovery solution to bring in other industry standards. >> You know, it's interesting. I talk to a lot of people, like, I'm on theCube here at RSA. Everyone wants better technology, but there's also a shift back to best-of-breed, 'cause you want to have the best new technology, but at the same time, you got to have proven solutions. >> Peter: That's the key. >> So what are you guys selling, what is the best-of-breed from Dell that you guys are delivering to customers? What are some of the areas? >> So I'm old EMC guy myself, right? And back from the days of disaster recovery and business continuity, right? More traditional data protection and backup. The reality is that the modern threats of cyber hackers, breaches, insider attacks, whatever you like, those traditional data protection strategies weren't built to address those types of threats. So along with transformation and modernization, we need to modernize our data protection. That's what cyber recovery is. It's a modern solution to the modern threat. And what it does is it augments your data, excuse me, your disaster recovery and your backup environment with a purpose-built isolated air gap digital vault which is built around our proven Data Domain and PowerProtect DD platforms that have been around for over a decade. But what we've done is added intelligence, analytics, we've hardened that system, and we isolate it so customers can protect really their most valuable assets in that kind of a vault. >> So one of things I've been doing some research on and digging into is cyber resilience, which you just talked about, cyber security, which is the industry trend, and you're getting at cyber recovery, okay? >> Peter: Correct. >> Can you talk about some examples of how this all threads together? What are some real recent wins or examples? >> Sure, sure. So think of cyber recovery as a purpose-built digital vault to secure your most valuable assets. Let me give you an example. One of our customers is a global paint manufacturer, okay? And when we worked with them to try to decide what of their apps and data sets should go into this cyber recovery vault, we said, "What is the most critical intellectual property "that you have?" So in their case, and, you know, some customers might say my Oracle financials or my Office 365 environment. For this customer it was their proprietary paint matching system. So they generate $80 to $100 million every day based upon this proprietary paint matching system which they've developed and which they use every day to run their business. If that application, if those algorithms were destroyed, contaminated, or posted on the public internet somewhere, that would fundamentally change that company. So that's really what we're talking about. We're working with customers to help them identify their most critical assets, data, systems, applications, and isolate those from the threat vector. >> Obviously all verticals are impacted by cyber security. >> Every vertical is data-driven, that's right. >> And so obviously the low-hanging fruit, are they the normal suspects, financial services? Is there a particular one that's hotter than, obviously financial services has got fraud and all that stuff on it, but is that still number one, or-- >> So I think there's two sides to the coin. One, if you look at the traditional enterprise environments, absolutely financial services and healthcare 'cause they're both heavily regulated, therefore that data has very high value and is a very attractive target to the would-be hackers. If you look on the other end of the spectrum, though, the small to medium businesses that all rely on the internet for their business to run, they're the ones that are most susceptible because they don't have the budgets, the infrastructure, or the expertise to protect themselves from a sophisticated hacker. So we work across all verticals. Obviously the government is also very susceptible to cyber threats. But it's every industry, any business that's data-driven. I mean, everyone's been breached so many times, no one even knows how many times. I got to ask you about some cool trends we're reporting on here. Homomorphic encryption is getting a lot of traction here because financial services and healthcare are two-- >> Peter: Homomorphic? >> Homomorphic, yeah. Did I say that right? >> It's the first time I've ever heard that term, John. >> It's encryption at in use. So you have data at rest, data in flight, and data in use. So it's encryption when you're doing all your, protecting all your transactional data. So it's full implementation with Discovery. Intel's promoting it. We discovered a startup that's doing that, as well. >> Peter: Yeah, that's new for me, yeah. >> But it allows for more use cases. But data in use, not just motion, or in-flight, whatever they call it. >> Peter: I get it, yeah, static. >> So that's opening up these other thing. But it brings up the why, why that's important, and the reason is that financial services and healthcare, because they're regulated, have systems that were built many moons ago or generations ago. >> Absolutely. >> So there was none of these problems that you were mentioning earlier, like, they weren't built for that. >> Correct. >> But now you need more data. AI needs sharing of data. Sharing is a huge deal. >> Real-time sharing, too, right? >> Real-time sharing. >> And I think that's where the homomorphic encryption comes in. >> That's exactly right. So you mentioned that. So these industries, how can they maintain their existing operations and then get more data sharing? Do you have any insight into how you see that? Because that's one of those areas that's becoming like, okay, HIPAA, we know why that was built, but it's also restrictive. How do you maintain the purity of a process-- >> If your infrastructure is old? That is a challenge, healthcare especially, because, I mean, if I'm running a health system, every dollar that I have should really go into improving patient care, not necessarily into my IT infrastructure. But the more that every industry moves towards a real-time data-driven model for how we give care, right, the more that companies need to realize that data drives their business. They need to do everything they can to protect it and also ensure that they can recover it when and if a cyber attack happens. >> Well, I really appreciate the insight, and it's going to be great to see Dell Technologies World coming up. We'll dig into a lot of that stuff. While we're here and talking us about some of these financial services, banking, I want to get your thoughts. I've been hearing this term Sheltered Harbor being kicked around. What is that about? What does that mean? >> Sheltered Harbor, you're right, I think you'll hear a lot more about it. So Sheltered Harbor is a financial industries group and it's also a set of best practices and specifications. And really, the purpose of Sheltered Harbor is to protect consumer and financial institutions' data and public confidence in the US financial system. So the use case is this. You can imagine that a bank having a cyber attack and being unable to produce transactions could cause problems for customers of that bank. But just like we were talking about, the interconnectedness of the banking system means that one financial institution failing because of a cyber attack, it could trigger a cascade and a panic and a run on the US financial banks and therefore the global financial system. Sheltered Harbor was developed to really protect public confidence in the financial system by ensuring that banks, brokerages, credit unions are protecting their customer data, their account records, their most valuable assets from cyber attack, and that they can recover them and resume banking operations quickly. >> So this is an industry group? >> It's an industry group. >> Or is it a Dell group or-- >> No, Sheltered Harbor is a US financial industry group. It's a non-profit. You can learn more about it at shelteredharbor.org. The interesting thing for Dell Technologies is we're actually the first member of the Sheltered Harbor solution provider program, and we'll be announcing that shortly, in fact, this week, and we'll have a cyber recovery for Sheltered Harbor solution in the market very shortly. >> Cyber resilience, great topic, and you know, it just goes to show storage is never going away. The basic concepts of IT, recovery, continuous operations, non-disruptive operations. Cloud scale changes the game. >> Peter: It's all about the data. >> It's all about the data. >> Still, yes, sir. >> Thanks for coming on and sharing your insights. >> Thank you, John. >> RSA coverage here, CUBE, day two of three days of coverage. I'm John Furrier here on the ground floor in Moscone in San Francisco. Thanks for watching (electronic music)

>>Fly from San Francisco. It's the cube covering RSA conference, 2020 San Francisco brought to you by Silicon angled media. >>Okay, welcome back. Everyone's keeps coverage here in San Francisco for RSA. Copper's 2020. I'm John Farrow, your host, you know, cybersecurity industry's changing and enterprises are now awake to the fact that is now a bigger picture around securing the enterprise cause it's not only the data center, it's cloud, it's the edge. A lot of great stuff. I've got a great guest here from Dell, EMC, Peter Garris, consultant cyber resilient solutions and services marketing, uh, Dell EMC. Great to see you. Thanks for to John. Good to see you again. So you know, I was joking with Dave Alante just this morning around the three ways of cloud, public cloud, hybrid cloud, multi-cloud. And we see obviously the progression hybrid cloud is where everyone spend most of their time. That's from ground to cloud on premises to cloud. Yep. So pretty much everyone knows around on premise is not going away, validated by all the big cloud players. >>But you've got to nail the equation down for on premises to the cloud, whether it's Amazon, Amazon, Azure, Azure, whatever, all those costs. But the multicloud will be a next generation wave that is an industry backdrop and it's very, very key. Plus AI and data are huge inputs into solving a lot of what is going to be new gaps, blind spots, whatever insecurity. So I guess, you know, Dell's has a history with huge client base, traditional enterprises transforming. You're in the middle of all this. So you've got, you know, the airplane at three to 30,000 feet. Yep. And the companies have to swap out their engines and reboot their teams and it's a huge task. What's going on with cyber and the enterprises? What are, what are some of the key things? Well, so I like to keep it pretty simple. I've been in this industry over 20 years and I've really consistently talked about data as the global currency, right. >>So it's beautifully simple. Whatever industry you're in, whatever size company you're in, enterprise or even now, small to medium businesses, their businesses are driven by data connectivity. That data availability of the data, integrity of the data and confidentiality of the data, and so the sort of the area of the world that I focus upon is protecting customers. Most valuable data assets now, whether those are on prem, in the cloud or in a variety of modalities, and ensuring that those assets are protected and isolated from the attack surface and then ability to recover those critical assets quickly so they can return resume business operations. That's really the area that I work in. Now, that data, as you pointed out, it could start on prem, it could live in multi-cloud, it can live in a hybrid environment. The key is really to to understand that not all data is created equally if you were to have a widespread cyber attack, really the key is to bring up those critical applications, systems and datasets first to return to business operations. >>Really challenging. You know, it's not funny. It's actually, I just, I run it, but it's, it's, it's, it's really kind of indicative of the society now is that EMC was bought by Dell storage and the idea of disruption was always been a storage concept. Yes, we want, we don't want a lot of disruption when we're doing things right. So not know whether it's backup and recovery or cyber ransomware, whatever it is, the idea of non-disruptive operations. Absolutely. A core tenant. Now that's obviously the same for cyber as you can tell. So I've got to ask you, what is your definition in view of cyber resilience because, well, that's what we're talking about here. Cyber resilience. What's your view on this? So when we started developing our cyber recovery solution about five years ago, we used, uh, the NIST cybersecurity framework, which is a very well known standard that defines really five pillars of how organizations can think about building a cyber resilience strategy. >>A cyber resilience strategy really encompasses everything from a perimeter threat detection and response all the way through incident response after an attack. And everything that happens in between protecting the data and recovering the data, right? And critical systems. So I think of cyber resilience is that holistic strategy of protecting an organization and its data from a cyber attack as great insight. I want to get your thoughts on how that translates into the ecosystem. Okay. Because there's an ecosystem around cyber resilience. Absolute, let's just say, and you may or may not be able to comment on this, but RSA was now being sold. Yeah, no, that's fair. That's going out of the Dell family. But you guys have, you know, obviously VMware and insecure words, but it's not just you guys. It's an ecosystem. It really is. Does Dell now without, with and without RSA fit into the ecosystem. >>So as I mentioned, cyber resilience is really thought of as a holistic strategy. RSA and, and other Dell assets like carbon black, um, fit in somewhere in that continuum. Right? So RSA is really more on threat detection and response, perimeter protection. The area of the business that I work on, data protection and cyber recovery really doesn't address the, um, prevention of attacks. We really start with the premise that preventing a cyber attack is not a hundred percent possible. If you believe that, then you need to look at protecting and recovering your assets. Right? And so whether it's RSA, whether it's carbon black, whether it's secure works, which is about cyber incident and response, we really work across those groups. It's, it's about technology processes and people. It's not any one thing. We also work outside of the Dell technologies umbrella. So we integrate, our cyber recovery solution is integrated with Unisys stealth. >>Uh, so there's an example of how we're expanding and extending the cyber recovery solution to bring in, you know, other industry standards. You know, it's interesting, I talked to a lot of people that come on the Q of history here at RSA. Sure. Everyone wants better technology, but this also has shipped back the best of breed because you one of the best new technologies. At the same time, you've gotta have proven solutions. So what are you guys selling? What is the best of breed from, uh, Dell? Yeah, you guys are delivering to customers. What are some of the areas? So I, I'm old EMC guy myself, right? And, and back from the days of disaster recovery and business continuity, right? More traditional data protection and backup. The reality is that the modern threats of cyber sec of cyber hackers, breaches, insider attacks, whatever you like, those traditional data protection strategies weren't built to address those types of threats. >>So along with transformation and modernization, we need to modernize our data protection. That's what cyber recovery is. It's a modern solution to the modern threat. And what it does is it augments your data or your, excuse me, your disaster recovery and your backup environment with a purpose built isolated air gap digital vault, which is built around our proven data domain and power protect DD platforms. Uh, that, you know, I've been around for over a decade. Um, but what we've done is added intelligence, uh, analytics. We've hardened that system and we isolate it. Uh, so customers can protect really the most valuable assets in that kind of evolved. So one of the things I've been doing some research on and digging into is cyber resilience, which you just talked about cybersecurity, which is the industry trend and you're getting at cyber recovery. Okay. Can you talk about some examples of how this all threads together? >>What are some real recent examples? Sure. So think of cyber recovery as a purpose-built digital vault to secure your most valuable assets. Let me give you an example. One of our customers, is it a global paint manufacturer? Okay. And when we work with them to try to decide what of their apps and datasets should go into this cyber recovery vault, it said, what is the most critical intellectual property that you have? So in their Kenyan, Oh, some customers might say my Oracle financials or my office three 65 environment. For this customer it was their proprietary paint matching system. So they generate 80 to $100 million every day based upon this proprietary paint matching system, which they've developed and which they use every day to run their business. If that application, if those algorithms were destroyed, contaminated or you know, posted on the public internet somewhere, that would fundamentally change that company. >>So that's really what we're talking about. We're working with customers to help them identify their most critical assets, data systems, applications, and isolate those from the threat vector. Obviously all verticals are impacted by cyber security. Every vertical is data-driven. That's true. Obviously the low hanging fruit, are they below the normal suspects financial services? Is there, is there a particular one that's harder than having financial services got fraud and all that stuff on it, but yeah, that's still number one or so. I think there's two sides to the coin. One, if you look at the traditional enterprise environments, absolutely financial services in healthcare because they're both heavily regulated, uh, therefore that data has very high value and is a very attractive target to the Woodby hackers. If you look on the other end of the spectrum though, the small to medium businesses that all rely on the internet for their business to run, uh, they're the ones that are most susceptible because they don't have the budgets, the infrastructure or the expertise to protect themselves from a sophisticated hacker. >>Um, so we, you know, we work across all verticals. Obviously the government is also very susceptible to cyber threats, but it's every industry, any business that's data-driven. I mean, everyone's been breached so many times and no one even knows how many times. Uh, I gotta ask you about, um, um, some cool trends we're reporting on here. Sure. Homomorphic encryption is getting a lot of traction here because financial services in healthcare homomorphic homomorphic yeah. Okay. Did I say that right? Oh, it's the first time I've ever heard that term, John. I, it's encryption at end use. So you have data at rest, data in flight and data and use encryption. When you're doing all, you're protecting all your transactional data. Ah, so it's focusing with discovery. Intel's promoting it. Uh, we just covered a startup that's doing that as well. That's new, that's new for me, but allows for more use cases, but data and use, not just motion static. >>Yeah. That's opening up these other things. But it brings up the why, why that's important. And the reason is, is that financial services and healthcare, because they're regulated. Yes. Have systems that were built many moons ago or generations. Absolutely. So there was not these problems that you mentioned earlier that were built for that, but now you need more data. AI needs sharing of data sharing is a huge deal. Real time share real time. Right. And I think that's where the homomorphic encryption comes in. That's exactly right. So you mentioned that, so these industries, how can they maintain their existing operations and then get more data share? Do you have any insight into how you see that? Because that's one of those areas that's becoming like, okay, HIPAA, we know why that was built, but it's also restrictive. Yeah. How do you maintain the purity of a process if your infrastructure is, is old? >>That is, that is a challenge. Healthcare especially because, I mean, if I'm, if I'm, uh, you know, running a health system, every dollar that I have should really go into improving patient care, not necessarily into my it infrastructure, but the more that every industry moves towards a real time data-driven model for, for how we give care. Right? Yeah. Um, the more that, uh, companies need to realize that data drives their business, they need to do everything they can to protect it and also ensure that they can recover it when and if a cyber attack happens. Well, I really appreciate the insight and it's going to be great to see Dell technologies world coming up. We'll dig into a lot of that stuff while we're here on talking to us about some of this financial service in banking. I want to get your thoughts, I've been hearing this term sheltered Harbor. >>Yeah. Being kicked around. What does that about? What does that mean? Sheltered Harbor? You're right, I think you'll hear a lot more about it. So sheltered Harbor, uh, was, uh, is it isn't financial industries group and it's also a set of, uh, best practices and specifications. And really the, the purpose of sheltered Harbor is to protect consumer and financial institutions data, uh, and public confidence in the U S financial system. So the, the, the use cases, this, you can imagine that a, a bank having a cyber attack and B being unable to produce transactions could cause problems for customers of that bank. But the, just like we were talking about the interconnectedness of the banking system means that one financial institution failing because of a cyber attack, it could trigger a cascade and a panic and a run on the U S financial banks. And therefore the global financial system sheltered Harbor was developed to really protect public confidence in the financial system by ensuring that banks, brokerages, credit unions are protecting their customer data, their account records, their most valuable assets from cyber attack and that they can recover them and resume banking operations quick. >>So this is an industry group. It's an industry build group. Sheltered Harbor is a U S financial, uh, industry group. Uh, it's a nonprofit. You can, you can learn more about it. It's sheltered harbor.org. Uh, the interesting thing for Dell technologies is we're actually the first member of the sheltered Harbor solution provider program and we'll be announcing that shortly. In fact this week and we'll have a cyber recovery for sheltered Harbor solution in the market very shortly. Cyber resilience. Great topic, and you know, it just goes to show storage has never gone away. The basic concepts of it, recovery, continuous operations, not disruptive operations. Yeah, cloud scale changes the game. It's all about the data. All about the data. Still sites, RSA coverage here, cube day, two of three days of coverage. I'm John furrier here on the ground floor in Moscone in San Francisco. Thanks for watching.