>>Hey everyone. Welcome back to Miami. Lisa Martin here live with the Cube at IFS Unleashed 2022. We're so excited to be here. We just had a great conversation with Ifss, CEO of Darren Rouse. Now we've got another exciting conversation. F1 is here. You know how much I love f1. Christian Peterson joins us as well, the Chief Product Officer at ifs, and Sean Edwards IT business partner at Aston Martin. F1. Guys, it's great to have you on the program. Thank you for having >>Us. Thank you >>Very much. We were talking about F one. We probably could have an entire conversation just on that, but Christian, I wanna talk with you. It's been three years since the Cube has covered ifs obviously for obvious reasons during that time. So much momentum has happened. IFS cloud was launched about 18 months ago. Give our audience an o, a flavor of IFS, cloud and some of the milestones that you've hit in such a short time period. >>Yeah, I mean IFS cloud is really transformational in many ways. It's transformational for first and foremost for our customers in what enables them to do, but also transformational for us from a technology perspective, how we work and how we do everything. And at the end of the day, it has really surfaced, served around the the, the fact of what we need to do for our customers. And what we saw our customers often do back then, or any company, was they were out looking for EAP solutions or FSM Solutions or EAM Solutions or what have you. And then they were trying to stitch it all together and we, we said like, Hang on a second, these these traditional software s, those are some that I'm guilty. You know, there's some that we actually invented over the years together with analysts. So we invented EER P and we invented CRM and EAM and all these different things. >>But at the end of the day, customers really want a solution to what they are, they are what they're dealing with. And so in these conversations it became very clear that and very repeated conclusions from the conversations that customers wanted something that could manage and help them optimize the use of their assets. Regardless of what industry you're in, assets is such a key component. Either you are using your assets or you're producing assets. Second thing is really get the best use of of your people, your teams and your crew. How do you get the right people on the right job at the same time? How do you assemble the right crew with the right set of skills in the crew? Get them to the right people at the same time. So, and then the final thing is of course customers, you know all the things that you need to do to get customers to answer these ultimate questions, Will you buy from this company again? And they should say yes. That's the ultimate results of moments of service. So that's how we bring it all together and that's what we have been fast at work at. That's what IFS cloud is all about. >>And you, you talked about IFS cloud, being able to to help customers, orchestrate assets, people, customers, Aston Martin being one of those customers. Shawn, you came from ifs so you have kind of the backstory but just give the audience a little bit of, of flavor of your role at Aston Martin and then let's dig into the smart factory. >>Sure. So I previously worked at IFS as a manufacturing consultant. So my bread and butter is production planning in the ERP sector. So we, I Aston Martin didn't have an ERP system pre IFS or a legacy system that wasn't working for them and the team couldn't rely upon it. So what we did was bring IFS in. I was the consultant there and as IFS always preached customer first, well customer first did come and I jumped to support the team. So we've implemented a fully RP solution to manage the production control and the material traceability all the way through from design until delivery to track. And we've mo most recently implemented a warehouse solution at Trackside as well. So we are now tracking our parts going out with the garage. So that's a really exciting time for RFS. In terms of the smart factory, it's not built yet. >>We're we're supposed to move next year. So that's really exciting cause we're quadrupling our footprint. So going from quite a small factory spread out across the North Hampton Share countryside, we're going into one place quadruple in our footprint. And what we're gonna start looking at is using the technology we're implementing there. So enabling 5G to springboard our IFFs implementations going forward with the likes of Internet of things to connect our 15 brand new CMC machines, but also things like R F I D. So that comes with its own challenges on a Formula One car, but it's all about speed of data capture, single point of truth. And IFFs provides that >>And well, Formula One, the first word that comes to mind is speed. >>Absolutely. Second >>Word is crazy. >>We, we are very unique in terms of most customers Christian deals with, they're about speed but also about profit and efficiency. That doesn't matter to us. It is all about time. Time is our currency and if we go quicker in designing and manufacturing, which ifs supports ultimately the cargo quicker. So speed is everything. >>And and if we, if we think of of people, customers and assets at Asset Martin F one, I can't, I can't imagine the quantity of assets that you're building every race weekend and refactoring. >>Absolutely. So a Formula one car that drives out of the garage is made up of 13,000 car parts, most of which, 50% of which we've made in house. So we have to track that all the way through from the smallest metallic component all the way up to the most complex assembly. So orchestrating that and having a single point of truth for people to look at and track is what IFFs has provided us. >>Christian, elaborate on that a little bit in terms of, I mean, what you're facilitating, F1 is such a great example of of speed we talked about, but the fact that you're setting up the car every, every other weekend maybe sometimes back to back weeks, so many massive changes going on. You mentioned 50% of those 13,000 parts you manufacture. Absolutely. Talk about IFS as being a catalyst for that. >>I mean the, it's, it's fascinating with Formula One, but because as a technology geek like me, it's really just any other business on steroids. I mean we talk, we talk about this absolutely high tech, super high tech manufacturing, but even, even before that, the design that goes in with CFDs and how you optimize for different things and loose simulation software for these things goes into manufacturing, goes into wind tunnels and then goes on track. But guess what, when it's on track, it's an asset. It's an asset that streams from how many sensors are on the car, >>I think it's over 10,000 >>Sensors, over 10,000 sensors that streams maybe at 50 hertz or 50 readings. So every lap you just get this mountain of data, which is really iot. So I always say like F one if one did IOT before anybody invented the term. >>Absolutely. >>Yep. You know, F1 did machine learning and AI before anybody thought about it in terms of pattern recognition and things like that with the data. So that's why it's fascinating to work with an organization like that. It's the, it's the sophistication around the technologies and then the pace what they do. It's not that what they do is actually so different. >>It is, it absolutely isn't. We just have to do it really quickly. Really >>Quickly. Right. And the same thing when you talk about parts. I mean I was fascinated of a conversation with, with one of your designers that says that, you know, sometimes we are, we are designing a part and this, the car is now ready for production but the previous version of that part has not even been deployed on the car yet. So that's how quick the innovation comes through and it's, it's, it's fascinating and that's why we like the challenge that Esther Martin gives us because if we can, if we can address that, there's a lot of businesses we can make happy with that as far, >>So Sha I talk a little bit about this is, so we're coming up, there's what four races left in the 2022 season, but this is your busy time because that new car, the 23 car needs to be debuted in what February? So just a few months time? >>Absolutely. So it's a bit cancer intuitive. So our busiest time is now we're ramping up into it. So we co, we go into something called car build which is from December to December to February, which is our end point and there's no move in that point. The car has gotta go around that track in February. So we have got to make those 13,000 components. We've gotta design 'em, we've gotta make 'em and then we've gotta get 'em to the car in February for our moment of service. They said it on stage. Our moment of service as a manufacturing company is that car going around the track and we have to do it 24 times next year and we've gotta start. Well otherwise we're not gonna keep up. >>I'm just gonna ask you what a, what a moment, what's a moment of service in f1 and you're saying basically getting that >>Functional car >>On the track quickly, as quickly as possible and being able to have the technology underpinning that's really abstracting the complexity. >>Absolutely. So I would say our customer ultimately is the driver and the fans they, they need to have a fast car so they can sport it and they ultimately drive it around the track and go get first place and be competitive. So that is our moment of service to our drivers is to deliver that car 24 times next year. >>I imagine they might be a little demanding >>They are and I think it's gonna be exciting with Alonzo coming in, could the driver if we've gotta manage that change and he'll have new things that he wants to try out on a car. So adds another level of complexity to that. >>Well how influential are the drivers in terms some of the, the manufacturing? Like did they, are they give me kind of a a sense of how Alon Fernando Alanzo your team and ifs maybe collaborate, maybe not directly but >>So Alonzo will come in and suggest that he wants cars to work a certain way so he will feed back to the team in terms of we need this car, we need this car part to do this and this car part to do that. So then we're in a cycle when he first gets into the car in that February, we've then gotta turnaround car parts based off his suggestions. So we need to do that again really quickly and that's where IFS feeds in. So we have to have the release and then the manufacturer of the component completely integrated and that's what we achieve with IFFs and >>It needs to be really seamless. >>Absolutely. If, if we don't get it right, that car doesn't go out track so there's no moving deadline. >>Right. That's the probably one of the industries where deadlines do not move. Absolutely. We're so used to things happening in tech where things shift and change and reorgs, but this is one where the dates are set in their firm. >>Absolutely. And we have to do anything we can do to get that car on the track. So yeah, it's just a move. >>Christian, talk about the partnership a little bit from your standpoint in terms of how influential has Aston Martin F1 been in IFS cloud and its first 18 months. I was looking at some stats that you've already gotten 400,000 plus users in just a short time period. How influential are your customers in the direction and even the the next launch 22 R too? >>I mean our customers do everything plain and simple. That's that's what it is. And we have, we have a partnership, I think about every single customer as a partner of ours and we are partnering in taking technology to the next level in terms of, of the outputs and the benefits it can create for our customers. That's what it's all, all about. And I, I always think about these, these three elements I think I mentioned in our state as well. I think the partnership we have is a partnership around innovation. Innovation doesn't not only come from IFS or the technology partner, it comes from discussions, requirements, opportunities, what if like all these things. So innovation comes from everywhere. There's technology driven innovation, there's customer driven innovation, but that's part of the partnership. The second part of the partnership is inspiration. So with innovation you inspire. So when you innovate on something new that inspires new innovation and new thinking and that's again the second part of the partnership. And then the third part is really iterate and execute, right? Because it's great that we can now innovate and we can agree on what we need to do, but now we need to put it into products, put it in technology and put it into actual use. That's when the benefits comes and that's when we can start bringing the bell. >>And I think it's really intrinsically linked. I mean if you look at progress with Formula One teams and their innovation, it's all underpinned by our technology partners and that's why it's so important. The likes of Christian pushes the product and improves it and innovates it because then we can realize the benefits and ultimately save time and go faster. So it's really important that our, our partners and certainly inform one, push the boundaries and find that technology. >>And I think one of the things that we also find very, very important is that we actually understand our customers and can talk the language. So I think that was one of the key things in our engagement, Martin from the beginning is that we had a set of people that really understand Formula One felt it on their bodies and can have the conversation. So when the Formula One teams they say something, then we actually understand what we're talking about. So for instance, when we talk about, you know, track side inventory, well it's not that different from what a field service technician have in his van when he goes service. The only difference is when you see something happening on track, you'll see the parts manager go out to the pit lane with a tablet and say like, oh we need this, we need that, we need this and we need that. And then we'll go back and pick it and put it on the car and the car is service and maintain and off go. Absolutely. >>Yeah that speed always impresses me. >>It's unbelievable. >>Shannon, last question for you. From a smart factory perspective, you said you're moving in next year. What are some of the things that you are excited about that you think are really gonna be transformative but IFS is doing? >>So I think what I'm really excited about once we get in is using the technology they've already put in terms of 5G networks to sort of springboard that into a further IFS implementation. Maybe IFFs cloud in terms of we always struggle to keep the system up to date with, with what's physically happening so that the less data entry and the more automatic sort of data capture, the better it is for the formula on team cuz we improve our our single point of truth. So I'm really excited to look at the internet of things and sort of integrate our CNC machines to sort of feed that information back into ifs. But also the RFID technology I think is gonna be a game changer when we go into the new factory. So really >>Excited. Excellent. Well well done this year. We look forward to seeing Alonso join the team in 23. Fingers >>Crossed. >>Okay. Fingers crossed. Christian, Jeanette, it's been a pleasure to have you on the program. Thank you so much for sharing your insights and how ifs asked Martin are working together, how you really synergistically working together. We appreciate your time. >>Thank you very much for having us. Our >>Thanks for having us. And go Aston >>Woo go Aston, you already here first Lisa Martin, no relation to Aston Martin, but well, I wanna thank Christian Peterson and Shannon Edwards for joining me, talking about IFS and Aston Martin team and what they're doing at Speed and Scale. Stick around my next guest joins me in a minute. >>Thank you.

>>Keon Cloud Native Con kicks off in Detroit on October 24th, and we're pleased to have Stewart Miniman, who's the director of Market Insights, hi, at, for hybrid platforms at Red Hat back in the studio to help us understand the key trends to look for at the events. Do welcome back, like old, old, old >>Home. Thank you, David. It's great to, great to see you and always love doing these previews, even though Dave, come on. How many years have I told you Cloud native con, It's a hoodie crowd. They're gonna totally call you out for where in a tie and things like that. I, I know you want to be an ESPN sportscaster, but you know, I I, I, I still don't think even after, you know, this show's been around for so many years that there's gonna be too many ties into Troy. I >>Know I left the hoodie in my off, I'm sorry folks, but hey, we'll just have to go for it. Okay. Containers generally, and Kubernetes specifically continue to show very strong spending momentum in the ETR survey data. So let's bring up this slide that shows the ETR sectors, all the sectors in the tax taxonomy with net score or spending velocity in the vertical axis and pervasiveness on the horizontal axis. Now, that red dotted line that you see, that marks the elevated 40% mark, anything above that is considered highly elevated in terms of momentum. Now, for years, the big four areas of momentum that shine above all the rest have been cloud containers, rpa, and ML slash ai for the first time in 10 quarters, ML and AI and RPA have dropped below the 40% line, leaving only cloud and containers in rarefied air. Now, Stu, I'm sure this data doesn't surprise you, but what do you make of this? >>Yeah, well, well, Dave, I, I did an interview with at Deepak who owns all the container and open source activity at Amazon earlier this year, and his comment was, the default deployment mechanism in Amazon is containers. So when I look at your data and I see containers and cloud going in sync, yeah, that, that's, that's how we see things. We're helping lots of customers in their overall adoption. And this cloud native ecosystem is still, you know, we're still in that Cambridge explosion of new projects, new opportunities, AI's a great workload for these type type of technologies. So it's really becoming pervasive in the marketplace. >>And, and I feel like the cloud and containers go hand in hand, so it's not surprising to see those two above >>The 40%. You know, there, there's nothing to say that, Look, can I run my containers in my data center and not do the public cloud? Sure. But in the public cloud, the default is the container. And one of the hot discussions we've been having in this ecosystem for a number of years is edge computing. And of course, you know, I want something that that's small and lightweight and can do things really fast. A lot of times it's an AI workload out there, and containers is a great fit at the edge too. So wherever it goes, containers is a good fit, which has been keeping my group at Red Hat pretty busy. >>So let's talk about some of those high level stats that we put together and preview for the event. So it's really around the adoption of open source software and Kubernetes. Here's, you know, a few fun facts. So according to the state of enterprise open source report, which was published by Red Hat, although it was based on a blind survey, nobody knew that that Red Hat was, you know, initiating it. 80% of IT execs expect to increase their use of enterprise open source software. Now, the CNCF community has currently more than 120,000 developers. That's insane when you think about that developer resource. 73% of organizations in the most recent CNCF annual survey are using Kubernetes. Now, despite the momentum, according to that same Red Hat survey, adoption barriers remain for some organizations. Stu, I'd love you to talk about this specifically around skill sets, and then we've highlighted some of the other trends that we expect to see at the event around Stu. I'd love to, again, your, get your thoughts on the preview. You've done a number of these events, automation, security, governance, governance at scale, edge deployments, which you just mentioned among others. Now Kubernetes is eight years old, and I always hear people talking about there's something coming beyond Kubernetes, but it looks like we're just getting started. Yeah, >>Dave, It, it is still relatively early days. The CMC F survey, I think said, you know, 96% of companies when they, when CMC F surveyed them last year, were either deploying Kubernetes or had plans to deploy it. But when I talked to enterprises, nobody has said like, Hey, we've got every group on board and all of our applications are on. It is a multi-year journey for most companies and plenty of them. If you, you look at the general adoption of technology, we're still working through kind of that early majority. We, you know, passed the, the chasm a couple of years ago. But to a point, you and I we're talking about this ecosystem, there are plenty of people in this ecosystem that could care less about containers and Kubernetes. Lots of conversations at this show won't even talk about Kubernetes. You've got, you know, big security group that's in there. >>You've got, you know, certain workloads like we talked about, you know, AI and ml and that are in there. And automation absolutely is playing a, a good role in what's going on here. So in some ways, Kubernetes kind of takes a, a backseat because it is table stakes at this point. So lots of people involved in it, lots of activities still going on. I mean, we're still at a cadence of three times a year now. We slowed it down from four times a year as an industry, but there's, there's still lots of innovation happening, lots of adoption, and oh my gosh, Dave, I mean, there's just no shortage of new projects and new people getting involved. And what's phenomenal about it is there's, you know, end user practitioners that aren't just contributing. But many of the projects were spawned out of work by the likes of Intuit and Spotify and, and many others that created some of the projects that sit alongside or above the, the, you know, the container orchestration itself. >>So before we talked about some of that, it's, it's kind of interesting. It's like Kubernetes is the big dog, right? And it's, it's kind of maturing after, you know, eight years, but it's still important. I wanna share another data point that underscores the traction that containers generally are getting in Kubernetes specifically have, So this is data from the latest ETR survey and shows the spending breakdown for Kubernetes in the ETR data set for it's cut for respondents with 50 or more citations in, in by the IT practitioners that lime green is new adoptions, the forest green is spending 6% or more relative to last year. The gray is flat spending year on year, and those little pink bars, that's 6% or down spending, and the bright red is retirements. So they're leaving the platform. And the blue dots are net score, which is derived by subtracting the reds from the greens. And the yellow dots are pervasiveness in the survey relative to the sector. So the big takeaway here is that there is virtually no red, essentially zero churn across all sectors, large companies, public companies, private firms, telcos, finance, insurance, et cetera. So again, sometimes I hear this things beyond Kubernetes, you've mentioned several, but it feels like Kubernetes is still a driving force, but a lot of other projects around Kubernetes, which we're gonna hear about at the show. >>Yeah. So, so, so Dave, right? First of all, there was for a number of years, like, oh wait, you know, don't waste your time on, on containers because serverless is gonna rule the world. Well, serverless is now a little bit of a broader term. Can I do a serverless viewpoint for my developers that they don't need to think about the infrastructure but still have containers underneath it? Absolutely. So our friends at Amazon have a solution called Fargate, their proprietary offering to kind of hide that piece of it. And in the open source world, there's a project called Can Native, I think it's the second or third can Native Con's gonna happen at the cncf. And even if you use this, I can still call things over on Lambda and use some of those functions. So we know Dave, it is additive and nothing ever dominates the entire world and nothing ever dies. >>So we have, we have a long runway of activities still to go on in containers and Kubernetes. We're always looking for what that next thing is. And what's great about this ecosystem is most of it tends to be additive and plug into the pieces there, there's certain tools that, you know, span beyond what can happen in the container world and aren't limited to it. And there's others that are specific for it. And to talk about the industries, Dave, you know, I love, we we have, we have a community event that we run that's gonna happen at Cubans called OpenShift Commons. And when you look at like, who's speaking there? Oh, we've got, you know, for Lockheed Martin, University of Michigan and I g Bank all speaking there. So you look and it's like, okay, cool, I've got automotive, I've got, you know, public sector, I've got, you know, university education and I've got finance. So all of you know, there is not an industry that is not touched by this. And the general wave of software adoption is the reason why, you know, not just adoption, but the creation of new software is one of the differentiators for companies. And that is what, that's the reason why I do containers, isn't because it's some cool technology and Kubernetes is great to put on my resume, but that it can actually accelerate my developers and help me create technology that makes me respond to my business and my ultimate end users. Well, >>And you know, as you know, we've been talking about the Supercloud a lot and the Kubernetes is clearly enabler to, to Supercloud, but I wanted to go back, you and John Furrier have done so many of, you know, the, the cube cons, but but go back to Docker con before Kubernetes was even a thing. And so you sort of saw this, you know, grow. I think there's what, how many projects are in CNCF now? I mean, hundreds. Hundreds, okay. And so you're, Will we hear things in Detroit, things like, you know, new projects like, you know, Argo and capabilities around SI store and things like that? Well, you're gonna hear a lot about that. Or is it just too much to cover? >>So I, I mean the, the good news, Dave, is that the CNCF really is, is a good steward for this community and new things got in get in. So there's so much going on with the existing projects that some of the new ones sometimes have a little bit of a harder time making a little bit of buzz. One of the more interesting ones is a project that's been around for a while that I think back to the first couple of Cube Cuban that John and I did service Mesh and Istio, which was created by Google, but lived under basically a, I guess you would say a Google dominated governance for a number of years is now finally under the CNCF Foundation. So I talked to a number of companies over the years and definitely many of the contributors over the years that didn't love that it was a Google Run thing, and now it is finally part. >>So just like Kubernetes is, we have SEO and also can Native that I mentioned before also came outta Google and those are all in the cncf. So will there be new projects? Yes. The CNCF is sometimes they, they do matchmaking. So in some of the observability space, there were a couple of projects that they said, Hey, maybe you can go merge down the road. And they ended up doing that. So there's still you, you look at all these projects and if I was an end user saying, Oh my God, there is so much change and so many projects, you know, I can't spend the time in the effort to learn about all of these. And that's one of the challenges and something obviously at Red Hat, we spend a lot of time figuring out, you know, not to make winners, but which are the things that customers need, Where can we help make them run in production for our, our customers and, and help bring some stability and a little bit of security for the overall ecosystem. >>Well, speaking of security, security and, and skill sets, we've talked about those two things and they sort of go hand in hand when I go to security events. I mean, we're at reinforced last summer, we were just recently at the CrowdStrike event. A lot of the discussion is sort of best practice because it's so complicated. And, and, and will you, I presume you're gonna hear a lot of that here because security securing containers now, you know, the whole shift left thing and shield right is, is a complicated matter, especially when you saw with the earlier data from the Red Hat survey, the the gaps are around skill sets. People don't have the skill. So should we expect to hear a lot about that, A lot of sort of how to, how to take advantage of some of these new capabilities? >>Yeah, Dave, absolutely. So, you know, one of the conversations going on in the community right now is, you know, has DevOps maybe played out as we expect to see it? There's a newer term called platform engineering, and how much do I need to do there? Something that I, I know your, your team's written a lot about Dave, is how much do you need to know versus what can you shift to just a platform or a service that I can consume? I've talked a number of times with you since I've been at Red Hat about the cloud services that we offer. So you want to use our offering in the public cloud. Our first recommendation is, hey, we've got cloud services, how much Kubernetes do you really want to learn versus you want to do what you can build on top of it, modernize the pieces and have less running the plumbing and electric and more, you know, taking advantage of the, the technologies there. So that's a big thing we've seen, you know, we've got a big SRE team that can manage that for use so that you have to spend less time worrying about what really is un differentiated heavy lifting and spend more time on what's important to your business and your >>Customers. So, and that's, and that's through a managed service. >>Yeah, absolutely. >>That whole space is just taken off. All right, Stu I'll give you the final word. You know, what are you excited about for, for, for this upcoming event and Detroit? Interesting choice of venue? Yeah, >>Look, first of off, easy flight. I've, I've never been to Detroit, so I'm, I'm willing to give it a shot and hopefully, you know, that awesome airport. There's some, some, some good things there to learn. The show itself is really a choose your own adventure because there's so much going on. The main show of QAN and cloud Native Con is Wednesday through Friday, but a lot of a really interesting stuff happens on Monday and Tuesday. So we talked about things like OpenShift Commons in the security space. There's cloud Native Security Day, which is actually two days and a SIG store event. There, there's a get up show, there's, you know, k native day. There's so many things that if you want to go deep on a topic, you can go spend like a workshop in some of those you can get hands on to. And then at the show itself, there's so much, and again, you can learn from your peers. >>So it was good to see we had, during the pandemic, it tilted a little bit more vendor heavy because I think most practitioners were pretty busy focused on what they could work on and less, okay, hey, I'm gonna put together a presentation and maybe I'm restricted at going to a show. Yeah, not, we definitely saw that last year when I went to LA I was disappointed how few customer sessions there were. It, it's back when I go look through the schedule now there's way more end users sharing their stories and it, it's phenomenal to see that. And the hallway track, Dave, I didn't go to Valencia, but I hear it was really hopping felt way more like it was pre pandemic. And while there's a few people that probably won't come because Detroit, we think there's, what we've heard and what I've heard from the CNCF team is they are expecting a sizable group up there. I know a lot of the hotels right near the, where it's being held are all sold out. So it should be, should be a lot of fun. Good thing I'm speaking on an edge panel. First time I get to be a speaker at the show, Dave, it's kind of interesting to be a little bit of a different role at the show. >>So yeah, Detroit's super convenient, as I said. Awesome. Airports too. Good luck at the show. So it's a full week. The cube will be there for three days, Tuesday, Wednesday, Thursday. Thanks for coming. >>Wednesday, Thursday, Friday, sorry, >>Wednesday, Thursday, Friday is the cube, right? So thank you for that. >>And, and no ties from the host, >>No ties, only hoodies. All right Stu, thanks. Appreciate you coming in. Awesome. And thank you for watching this preview of CubeCon plus cloud Native Con with at Stu, which again starts the 24th of October, three days of broadcasting. Go to the cube.net and you can see all the action. We'll see you there.

>>from around the globe. It's the queue with digital coverage of AWS Public sector online brought to you by Amazon Web services. Everyone welcome back to the Cube's virtual coverage of AWS Public sector online summit, which is also virtual. I'm John Furrier, host of the Cube, with a great interview. He remotely Jennifer Cronus, who's the general manager with the D. O. D. Account for Amazon Web services. Jennifer, welcome to the Cube, and great to have you over the phone. I know we couldn't get the remote video cause location, but glad to have you via your voice. Thanks for joining us. >>Well, thank you very much, John. Thanks for the opportunity here >>to the Department of Defense. Big part of the conversation over the past couple of years, One of many examples of the agencies modernizing. And here at the public sector summit virtual on line. One of your customers, the Navy with their air p is featured. Yes, this is really kind of encapsulate. It's kind of this modernization of the public sector. So tell us about what they're doing and their journey. >>Sure, Absolutely. So ah, maybe er P, which is Navy enterprise resource planning is the department of the Navy's financial system of record. It's built on S AP, and it provides financial acquisition and my management information to maybe commands and Navy leadership. Essentially keep the Navy running and to increase the effectiveness and the efficiency of baby support warfighter. It handles about $70 billion in financial transactions each year and has over 72,000 users across six Navy commands. Um, and they checked the number of users to double over the next five years. So essentially, you know, this program was in a situation where their on premises infrastructure was end of life. They were facing an expensive tech upgrade in 2019. They had infrastructure that was hard to steal and prone to system outages. Data Analytics for too slow to enable decision making, and users actually referred to it as a fragile system. And so, uh, the Navy made the decision last year to migrate the Europe E system to AWS Cloud along with S AP and S two to s AP National Security Services. So it's a great use case for a government organization modernizing in the cloud, and we're really happy to have them speaking at something this year. >>Now, was this a new move for the Navy to move to the cloud? Actually, has a lot of people are end life in their data center? Certainly seeing in public sector from education to modernize. So is this a new move for them? And what kind of information does this effect? I mean, ASAP is kind of like, Is it, like just financial data as an operational data? What is some of the What's the move about it Was that new? And what kind of data is impacted? >>Sure. Yeah, well, the Navy actually issued a Cloud First Policy in November of 2017. So they've been at it for a while, moving lots of different systems of different sizes and shapes to the cloud. But this migration really marked the first significant enterprise business system for the Navy to move to the actually the largest business system. My migrate to the cloud across D o D. Today to date. And so, essentially, what maybe Air P does is it modernizes and standardizes Navy business operation. So everything think about from time keeping to ordering missile and radar components for Navy weapon system. So it's really a comprehensive system. And, as I said, the migration to AWS govcloud marks the Navy's largest cloud migration to date. And so this essentially puts the movement and documentation of some $70 billion worth of parts of goods into one accessible space so the information can be shared, analyzed and protected more uniformly. And what's really exciting about this and you'll hear from the Navy at Summit is that they were actually able to complete this migration in just under 10 months, which was nearly half the time it was originally expected to take different sizing complexity. So it's a really, really great spring. >>That's huge numbers. I mean, they used to be years. Well, that was the minicomputer. I'm old enough to remember like, Oh, it's gonna be a two year process. Um, 10 months, pretty spectacular. I got to ask, What is some of the benefits that they're seeing in the cloud? Is that it? Has it changed the roles and responsibilities? What's what's some of the impact that they're seeing expecting to see quickly? >>Yeah, I'd say, you know, there's been a really big impact to the Navy across probably four different areas. One is in decision making. Also better customer experience improves security and then disaster recovery. So we just kind of dive into each of those a little bit. So, you know, moving the system to the cloud has really allowed the Navy make more timely and informed decisions, as well as to conduct advanced analytics that they weren't able to do as efficiently in the past. So as an example, pulling financial reports and using advanced analytics on their own from system used to take them around 20 hours. And now ah, maybe your API is able to all these ports in less than four hours, obviously allowing them to run the reports for frequently and more efficiently. And so this is obviously lead to an overall better customer experience enhance decision making, and they've also been able to deploy their first self service business intelligence capabilities. So to put the hat, you know, the capability, Ah, using these advanced analytics in the hands of the actual users, they've also experienced improve security. You know, we talk a lot about the security benefits of migrating to the cloud, but it's given them of the opportunity to increase their data protection because now there's only one based as a. We have data to protect instead of multiple across a whole host of your traditional computing hardware. And then finally, they've implemented a really true disaster recovery system by implementing a dual strategy by putting data in both our AWS about East and govcloud West. They were the first to the Navy to do those to provide them with true disaster become >>so full govcloud edge piece. So that brings up the question around. And I love all this tactical edge military kind of D o d. Thinking the agility makes total sense. Been following that for a couple of years now, is this business side of it that the business operations Or is there a tactical edge military component here both. Or is that next ahead for the Navy? >>Yeah. You know, I think there will ultimately both You know that the Navy's big challenge right now is audit readiness. So what they're focusing on next is migrating all of these financial systems into one General ledger for audit readiness, which has never been done before. I think you know, audit readiness press. The the D has really been problematic. So the next thing that they're focusing on in their journey is not only consolidating to one financial ledger, but also to bring on new users from working capital fund commands across the Navy into this one platform that is secure and stable, more fragile system that was previously in place. So we expect over time, once all of the systems migrate, that maybe your API is going to double in size, have more users, and the infrastructure is already going to be in place. Um, we are seeing use of all of the tactical edge abilities in other parts of the Navy. Really exciting programs for the Navy is making use of our snowball and snowball edge capabilities. And, uh, maybe your key that that this follows part of their migration. >>I saw snow cones out. There was no theme there. So the news Jassy tweeted. You know, it's interesting to see the progression, and you mentioned the audit readiness. The pattern of cloud is implementing the business model infrastructure as a service platform as a service and sass, and on the business side, you've got to get that foundational infrastructure audit, readiness, monitoring and then the platform, and then ultimately, the application so a really, you know, indicator that this is happening much faster. So congratulations. But I want to bring that back to now. The d o d. Generally, because this is the big surge infrastructure platform sas. Um, other sessions at the Public sector summit here on the D. O. D is the cybersecurity maturity model, which gets into this notion of base lining at foundation and build on top. What is this all about? The CME EMC. What does it mean? >>Yeah, well, I'll tell you, you know, I think the most people know that are U S defense industrial base of what we call the Dev has experienced and continues to experience an increasing number of cyber attacks. So every year, the loss of sensitive information and an election property across the United States, billions each year. And really, it's our national security. And there's many examples for weapons systems and sensitive information has been compromised. The F 35 Joint Strike Fighter C 17 the Empty Nine Reaper. All of these programs have unfortunately, experience some some loss of sensitive information. So to address this, the d o. D. Has put in place, but they all see em and see which is the Cybersecurity Maturity Models certification framework. It's a mouthful, which is really designed to ensure that they did the defense industrial base. And all of the contractors that are part of the Defense Supply Chain network are protecting federal contract information and controlled unclassified information, and that they have the appropriate levels of cyber security in place to protect against advanced, persistent, persistent threats. So in CMC, there are essentially five levels with various processes and practices in each level. And this is a morton not only to us as a company but also to all of our partners and customers. Because with new programs the defense, investor base and supply take, companies will be required to achieve a certain see MNC certification level based on the sensitivity of the programs data. So it's really important initiative for the for the Deal E. And it's really a great way for us to help >>Jennifer. Thanks so much for taking the time to come on the phone. I really appreciate it. I know there's so much going on the D o d Space force Final question real quick for a minute. Take a minute to just share what trends within the d o. D you're watching around this modernization. >>Yeah, well, it has been a really exciting time to be serving our customers in the D. And I would say there's a couple of things that we're really excited about. One is the move to tactical edge that you've talked about using out at the tactical edge. We're really excited about capabilities like the AWS Snowball Edge, which helped Navy Ear Key hybrid. So the cloud more quickly but also, as you mentioned, our AWS cone, which isn't even smaller military grades for edge computing and data transfer device that was just under £5 kids fitness entered mailbox or even a small backpacks. It's a really cool capability for our diode, the warfighters. Another thing. That's what we're really watching. Mostly it's DRDs adoption of artificial intelligence and machine learning. So you know, Dear D has really shown that it's pursuing deeper integration of AI and ML into mission critical and business systems for organizations like the Joint Artificial Intelligence. Enter the J and the Army AI task force to help accelerate the use of cloud based AI really improved war fighting abilities And then finally, what I'd say we're really excited about is the fact that D o. D is starting Teoh Bill. New mission critical systems in the cloud born in the cloud, so to speak. Systems and capabilities like a BMS in the airports. Just the Air Force Advanced data management system is being constructed and created as a born in the cloud systems. So we're really, really excited about those things and think that continued adoption at scale of cloud computing The idea is going to ensure that our military and our nation maintain our technological advantages, really deliver on mission critical systems. >>Jennifer, Thanks so much for sharing that insight. General General manager at Amazon Web services handling the Department of Defense Super important transformation efforts going on across the government modernization. Certainly the d o d. Leading the effort. Thank you for your time. This is the Cube's coverage here. I'm John Furrier, your host for AWS Public sector Summit online. It's a cube. Virtual. We're doing the remote interviews and getting all the content and share that with you. Thank you for watching. Yeah, Yeah, yeah, yeah, yeah

from the silicon angle media office in Boston Massachusetts it's the queue now here's your host Stu minimun hi and welcome to a special cube conversation here in our Boston area studio I am Stu minimun and we're digging in with Dell EMC on data protection in the multi cloud where era happy to join welcome to the program first time guest Nelson Nelson Hsu who is the director of solutions marketing with Dell EMC Nelson great to see you great to be here thank you sir all right so you and I were both at Q con plus cloud native con with about 12,000 of our friends in the open-source community down in San Diego California you know when you bring us in first it's probably not the first place that people think of when they think of Delhi MC so explain a little bit what the team was doing the announcements there and what you're seeing at the show sure no I appreciate that it was a first time for for Dell technologies it was kind of our coming-out party if you all went into the cloud native realm we've got a tremendous amount of momentum especially OCR on kubernetes between what we've done in the data protection space with our power protect software for kubernetes we've done in our storage room in the work that we've done around container storage interfaces so a lot of that was coming out in introducing that to the Keuka and cognitive count attendees I think it was a really good timing though yeah Elson we've been watching you know the role the developers the discussion of DevOps of course is central what's happening not only at cube con but many of the cloud shows there I know at VMworld you know you see what's happening on with the VMware code team so explain how a kind of the the Dell technologies cloud partnership with vm or how about all that all pulls together for activities that the your organization's doing with that within the DevOps well you know you you know they were right they're right it's all about DevOps it's about the developers it's about the the new world of bringing cloud native applications and driving them into the production environment I think that you know we heard that at vmworld with pack L singer and we're his his pillars of you know build run protect connect are key aspects so you know if you look at that man component protect falls right into that area right because with the growth of data as we're seeing it today the need to manage that in the cloud native realm becomes even more prevalent and important you know we've seen DevOps mature over the last couple years where you see you know we had 8,000 people in Seattle right now we had 12,500 of your best friends and just gonna go out right I'm sure you saw that yeah absolutely huge growth there and I'm glad you brought up to protect thing because when I think about developers we want to reduce the friction for developers to be able to build their apps you think about DevOps is you know keeping agility going but you know where is the data and how do I make sure that you know we know when we go to a cloud world we still need to things about security we still need to think about data management and data protection there so explain for audience how that protect piece fits into the DevOps world well you know for first we should clarify a little bit right because like over the last two years everything's been about security within containers right and that's great because you're protecting the applications and people are worried about about penetration there and and it's been fantastic and I think that today specifically around the aspect of securing the application and now securing the infrastructure is key you know storage has become a very very relevant topic whether it's like persistent volumes taking center stage right when it comes to claim a vApps movie into production because it's about protecting those mission critical workloads and as you just stated you have your applications but at the end of the day your data right is really at the capital right and that's what you really need to focus on it becomes greater and greater importance when you have that holistic discussion about DevOps right and so now we have the aspect of the kubernetes administrator meets the IT administrator all right and having to be able to protect through this application transformation that's being driven by cloud native complexity and that you know tradition was disaggregated from the infrastructure but now as you mature and you look at those production and mission-critical environments you really have to pay attention to how am I going to protect my data the edge to core to cloud and in that cloud native world yeah definitely is one of those areas we found at the conference for many it's a steep learning curve to try to understand you know kubernetes all these cloud native architectures if you come in there with the traditional infrastructure role I was actually something we were discussed more a couple of years ago was they've some of the basic blocking and tackling of networking and storage inside of a container environment but now a lot of discussion is around that application development and therefore we need to make sure that we're having not only the app dev but the infrastructure team all understanding how everything goes together and you know protection of course a critical piece there oh absolutely and and you know if we look at all the different projects that are underway under C and C F I mean it's fantastic right I mean there's so much momentum everyone's now also looking at that infrastructure right I mean last year was all about the surface mesh right so I think that we're at that inflection point and now it's going to be a lot about the storage and protecting that storage if you look at Project Valero right so project Valero wasn't as an open source project under C and C F right being driven by the work that was done by the the you know the the the active form enormous hefty oh right so I got Joe Bereta right you got Greg Milwaukee and the work that they done in the starter house arc well now WMC in specificity of the data protection team is working and contributing hand in hand with the vmware team on velaro and i think you'll see that resonate through the future of tansu and pacific as we go forward great let's connect the dots now between what we're doing is the CMC F cube con show and now we've got AWS reinvented coming up so Amazon might now let us use the word multi-cloud that that context there but absolutely that was the conversation at many of the other shows this year is you know hybrid cloud multi-cloud how customers get their arms around all these environments so you know help us understand how this story that we were just talking about for cloud native environment fits into the broader kind of public cloud discussion oh absolutely so you I think one of the key aspects to that is around consistency right so being able from a data protection perspective be able to protect all that valuable data that you have whether it's in premises where it's in cloud with its multi cloud or hybrid and you want to be able to protect that holistically using the same capability you have from your premises base into or out of or within cloud all right so I want to be able to within AWS be able to protect my data from region to region right so we've got a great offering for VMware cloud on AWS it allows you to protect into and within the cloud itself so you can protect in and extend out to the cloud yeah definitely probably one of the most interesting partnerships I think the industry's been watching the last two years is you know VMware and AWS now you know the dominant virtualization you know in your data center environment and you know the leader in public clouds so looking forward to hearing some proof points at the conference and he gives a little bit of hint as to what we'll be seeing in hearing about at the show well I think you'll hear a lot about that consistency with regards to you know observability orchestration automation automation becomes so key that you take your workflows for data protection from premises to the cloud and having that consistency I think you'll also see some pretty pretty significant numbers coming forth with regards to how much data is being protected in in AWS ok definitely looking forward to that always love looking forward to the customers all right Nelson I want to give you the last word what else should we be looking for your team kind of end of 2019 it going into 2020 well you know I think it all starts with cloud and multi clock all right that's our core focus that's what we're driven to I think you'll see innovation especially in the cloud native space that we have I think you will see further innovation in in the in the cybersecurity in the cyber recovery space around data protection so I think those are really key elements that that you'll see more from yeah absolutely super important discussions around data around security and everything there Nelson thank you so much for joining us here in the cube sue thank you all right be sure to check out silicon angle for exclusive content leading up to and after AWS reinvent of course and check out the cube net if you're not at the table if you are at the show come to the center of the show floor at the Venetian inside the Sands Convention Center you can find myself Dave Volante John Ferrier and our whole team there for three days water wall coverage for our last big show of the year and I'm Stu minimun thank you for watching the Q

>> live from Las Vegas. It's the queue covering del Technologies. World twenty nineteen. Brought to you by Del Technologies and its ecosystem partners. >> Welcome back to Deal Technologies, World twenty nineteen. I'm stupid and my co host Dave Volante. Two sets, three days wall to wall coverage. Everything going on in Del Technologies really happen? A. Welcome back to the program. Same grow Cotton. Who's the senior vice president of product marketing at Delhi Emcee Sam so much that >> I am psyched to be here. I'm so excited. >> So you know you know, David, I will talk. You know, we come to these shows and back in the M C World days. It was like, Okay, let's walk through this massive portfolio and all the different areas. Last year we talked. There's a lot of simplification going on on DH Boy. This year it felt like, you know, massive infusion of cloud and talked to a lot of your team about how what's really happening now. It's not cloud walking. We're well past that. You know, Emcee and Dell both, you know, road through a lot of that today. But, you know, take us inside the keynote, putting these things together, and it's still quite a massive portfolio. >> It is, it is, and I get the honor of being the kind of the marketing front for the entire Delhi in C portfolio. So whether it's stored server networking, data protection and now hyper convert conversion now cloud our newest member of kind of the family, so to speak, Um, I get the opportunity kind of represent that which the earlier point creates a challenge as well, because it's such a broad portfolio of technology. So any time we get the opportunity to come. Teo Adult Technologies World of'em world rather a big event. We want to make sure we we shined the brightest light on the products that air >> both >> new and innovative, as walls continue to grow at a high rate. >> Alright, So Sam challenge. I wonder if I'm seeing a little bit of trend in there. So year ago, power Max was unveiled. We talk to the data protection team. It's power. Protect the the networking stuff got re branded with power and they've got the shirt with the lift switch power switch on there. So, you know, am I sensing a trend? Here is the When we simplify the portfolio. Power is the brand that lives up there. Are you the father of power? >> I am. To some degree. Yes, it was. It was kind of the genesis of an idea that we built on the original power edge brand which predate predated my arrival here. But we do. Look, we look, we look at the portfolio from a strategic lens and we're looking at the various different solutions we have across all the storage high end, mid range on structured as to the server product lines. Now, we powered up the data protection with power. Protect your point. Power switch is now on. So we turned. That went on, and we will continue to power up the rest of portfolio. So you're definitely on to something. There is a trend here, multiple points on that trend line. And I think you should be excited to know there's a lot more to come there too. >> So what? People talk about large portfolios. There was talk about integration and sort of threads across the architecture that maybe brings them together from a marketing standpoint and messaging standpoint. What are some of those threads that you're weaving through the portfolio, >> right? So one of the unique opportunities we have with such a broad portfolios, we want to make sure we have very strong, hard hitting product messaging. So of course, you've got the typical storage and data protection server messaging that talk about the he customer dynamics and trends that are going on at the individual product level. Now, what's what's newer this year and what you'LL start to see? More of us. We go for it is right now taking that product approach now, going vertical with that, talking about solutions and workloads and applications. So the big opportunity we have. And you saw that with the introduction of Del Technology Cloud as well as the Del Technologies Unified workspace, because we're now telling a broader solution story that includes, frankly, many products within delancy and many products across the broader del technology family that provide more of a business outcome solution, outcome discussion for our customers, complimenting the strong kind of individual piece part discussions which we have >> you and Sam, you know, we've looked at some of those solutions for a number of years, you know, VM wear and pivotal, and the storage products have been put together for a lot. Something I saw more than ever is you know, they're they're baked together. If you know VCF on top of it, the whole SPDC snack, you know, big day. One key note was a lot about the talk of, you know the better. Together as the pieces gives a little bit of insight, as you know how closely you know Del and the other logo's on the banner are working together. >> Yeah, if you think about over the last few years, Better together has been a big focus of ours is, especially as we've come together as one large company. But I would say we lived in the same neighborhood, you know. Now we live in the same house and and it's it's about how do we have the best integration between one product line or one room of the house with our neighboring room of the house for another product line? And you've seen that most recently with VX rail with the V C and technology and the delicacy of a structure. But now you're seeing it even broader than that. Del Technology Cloud is my favorite one to talk about, of course, and that is that bringing together the VM where Cloud Foundation suite of software This amazing set of software combined with this market leading segment leading delicacy infrastructure to provide that end and Turkey on premise Hybrid cloud which now could goto azure or Amazon >> Dave gives a whole another meaning to the noisy neighbor problem like >> All right, I'm gonna ask you So when you were >> living, it's a fun house. It's a very fun house. >> So when you were with Isil on, you had a relationship obviously with GM, where you got the S d. K. And you would do it then because you get acquired by CMC. VM wears sort of a sister company. Um law. Oftentimes the emcee would argue, Well, our integration is better than net APS or whoever else is. And, you know, maybe it was. Maybe it wasn't fine compete. But today there seems to be a conscious effort to really drive integration across the portfolio using VM. Where is the linchpin? I wonder if you could talk about that in terms of the strategy and what it means in terms of product marketing. >> Yeah, so it really depends on the case or work loader solution. Certainly in the cloud, I think, Dave, you're dead. On the VM are Virtual Cloud Foundation suite is the linchpin is the operating hub for our hybrid crowd saggy sitting on top of our infrastructure? So So that is absolutely the case. But if you look at other solutions there, maybe there's another member of this extended family that should be the point, or should be the lead of of kind of charge into a specific work. Hillary's case. We'LL evaluate those on a case by case basis. I think the important thing, though, is the strategy stops start from the top with Patton Jeff really working with both of'Em were and l N c teams. It is super clear the prioritization, the focus in the alignment to go build these combined solutions Together, we may not have had that alignment in the past, So if you look back historically, way probably didn't execute a CZ well or as fast as we wanted were now operating in absolute alignment and synchronization on the strategy, which makes it really easy for the teams to operate. Whether it's a marketing team, an engineering team, a services team, we're absolutely in locks >> up fascinated by this. Why? What's changed? What is it that Dell has brought to this culture that has enabled that catalyzed that? >> I think, you know, starting at the top with Michael, but certainly patent. Jeff spent the time, I think, Jeff, over a year and a half ago, they sat down and said, Here are key strategic tenants. Here's what we need to go do as better Together, we think we can move faster in the market. We aligned on those priorities, and we execute on those every single day. So I think that day one alignment has really helped to make the change >> very, very quick. Sounds >> so simple. But if if the assumptions that they make it the top don't pan out, then you have to pivot and you see it all the time in the tech business. All right, We're going to take that hill. Okay, Right. Way took that hill, but nobody's buying that hill. So now we got to go over here and we gotta Is Johnston shifting? Yeah. So is that the secret sauce? At least part of it is that they got it right early on. Fast course correction. >> Yeah, So I think the hero example that we've had the most run time with is the VX rail, which I definitely think we've hit a grand slam right with that one. Now we're trying to replicate that. Any more complex solution is something that's not just in an appliance. It's more broader. It's more strategic. You're now extending into, uh, partners like public cloud players, so it's much more. It's very, very important to have a plan have a strategy aligned to that execute. But by no means are we heads down and just going to take the hill if if the environment changes if the facts change. Jeff Pat the extended teams we constantly reevaluate and way were nimble and agile. We'LL shift if we have to. >> So, Sam, we've spent a lot of time digging in with the storage team here. I went through three Expo Hall, lots of gear you can touch, let two demos you can do. There's some people you know, went to the keynote, and they're like, Oh my gosh, this is not M c world. There's not that much storage. It kind of got glossed over when you talk about cloud and converged in all these things, they're talking about how you balance that internally and from out from a messaging standpoint, you know, Where is the message in the state of storage? You know, today in twenty nineteen? >> Yes. Oh, So yesterday we really focused on the Del technology solutions. Don't that cloud they'LL take unified workspace. Today's Kino we really pivoted back to the infrastructure conversation. This is where you saw the new enhancements with the unity x t. The ice salon continued to advance data protection with the new power protect announcements. So I would say day to probably felt more familiar for the traditional end SeaWorld teams. We had great demos showcasing The new capabilities were able tio have great customer examples how they're taking advantage of these capabilities. But with a portfolio so broad at Delta at the Del technologies level, never mind the deli in sea level, you have to pick and choose. And how you message to your customers, your partners to all of you. Of course. Well, so what? We're trying to kind of a line a solution story that's then complimented by great best of breed individual piece parts. And I think he saw that balance over day one and Day two today. How >> do >> you measure your success from A from a marketing standpoint? I mean, is it just revenue? I mean that, obviously one, but it's removed. But I mean, what other metrics do you use to sort of inform your strategy? >> Yes. Oh, again, I I had the pleasure of working both for Jeff Clark and Ellison do so. I actually have two bosses, which is a lot of fun, at times, literally. Seriously. Report dual report to both them. And what's great about that is there is no air gap between the marketing accountability, the marketing goals and objectives with the business within De Liam Si eso look, the ultimate factor that we look at in additional revenue, its market share. Are we competing in the markets that we select to compete in? And are we taking share? We've had a great last day, uh, great run over last year and a half on that front. So that goal is the same goal that we drive within marketing. Yes, there's things like share, voice and pipeline. You know, traditional marketing factors that we count within marketing to evaluate how things are working but were absolutely focused on the on ly goal. No legal that matters is hitting the plan hidden in the revenue growth and taking chair from our >> competitive. And so the cheese market share, I presume. Use I d see data as least in part. Maybe, maybe garden data. It's a combination of Yes. Okay, how's the market data? Because markets so huge we heard today with Pat Kelsey was talking today about two trillion dollar market, you know, And I say to myself, Well, how do you even measure? You know, the various segments in such a big market where there's been such consolidation, But what have you found in terms of the consistency and the accuracy, the data in terms of how it's translated to mean? Ultimately you can you can tell by your revenue growth, comparing it to others, revenue growth. So there's that measure, but is it pretty much stable and you're able tto? Is >> it reasonably predictable? You know, I won't get into the specifics, but we have a very detailed process on how we measure our success or not way Do use various resource is in terms of I. D. C and others to kind of measure in judge how the market's going. I would say it's an input. It's not the exact science that we would certainly certainly follow, but to your earlier discussion on Do things change? Obviously, market predictions, if I ever tell you three years from now with the market, is you know I would be a genius and Nostra Thomas and I would be predicting a lot of other things. It changes constantly. What we do know is the overall market is growing very quickly. It's in an unpredictable state of growth because of the amount of data that is growing. We think from a deli in C infrastructure standpoint, there is going to require a lot more infrastructure. So we feel very good about where the market is going in our role within this data era that we talked about today. But whether it's us or the market predictors, everybody is constantly adjusting because you just don't know >> what you have. Other sources you have obviously the channel you have. You you talk to customers. I mean, okay, Tom suite was selling us. That, I think is I. D. C. Was saying that it is going to grow it spendings and go to ex uh GDP, which I'm intrigued by on I believe it. I just Historically, it's such a big market. It's been aligned with GDP, but it does feel like it's it's accelerating faster. >> Look at the gross. I mean, look at that. The tech trends five g The emergence of the eye ot Internet of things at the edge Thie advancements within the modernizing of infrastructure. The move Teo hyper converge these new cloud solutions as we look to provide a non Prem cloud. You look at the public, Claude vendors are now have taken notice and said, Hey, you know what? It's not all one way or the other way. We've got to get into that game as well. So you're seeing a tremendous amount of growth, a tremendous amount of opportunity. At the end of the day, how are we helping our customers digitally transform is our goal in our mission, and I think we've got a great track record doing that in the >> world. Nothing in your size, a little bit of growth. There's a lot of >> cash, Sam, I don't want to give you the final word. You talk about the digital transformation. Give us a little bit of insight to the customers you're talking about. Where they are in their journeys has come the biggest challenges and opportunities that they're facing today. >> Look, we've been talking about digital digital transformation for a few years now. I would say we're still in the early innings. You certainly have a lot more customers that are taking advantage of digital transformation in typically lines of business, but not necessarily wholesale transformation. So I would say we're seeing a lot more customers seeing a lot more success in line of business conversion to digitally transform. But the next wave a transformation is hold hold, wholesale business transformation. You got a few highlights here and there. But for companies that are not born in this world that are more of a traditional business, it's the early early innings. So I think it's crazy, tremendous opportunity for everyone. Alright, >> well, Sam, first off, congratulations. We know it's not just the event, but all the different pieces that come through take more than a year for all these pieces together. So congratulations so >> much that they love the partnership. Looking forward to seeing you guys at the next big event. >> All right, for David, Dante, I'm Stew Minutemen. Be back with more coverage here from Del Technologies, World twenty nineteen in Las Vegas. Thank you for watching the cue.

live from San Francisco it's the cube covering Google cloud next 19 taught to you by Google cloud and its ecosystem partners hello everyone welcome back to the cubes live coverage here in San Francisco the Moscone Center for the Google clouds conference is called Google next 2019 I'm Chevrolet my costume in omim de Ville ante is also here doing interviews our next guest is probably Bob who's the VP of product and design for server lists at Google probably great to see you thanks for coming on thank you for having me so you'd be a you're the VP of Product you got the keys to the kingdom on the roadmap you're seeing all the announcements obviously server lists cloud run was announced cloud code was mentioned on stage that's going to come out tomorrow so code build run this is DevOps this is actually happening yeah you know what super exciting is that we've we're finally solving the problem for customers and taking a customer centric view of this I'll start off with a little bit of the journey we took to get here right as we were talking to customers they kept coming back to three things that they wanted from us the first thing they wanted was agility they understand that you know cloud could give them great cost savings but they also wanted to be able to move faster and innovate right the second bit they wanted was having the flexibility to be hybrid and multi-cloud super important especially to our largest customers and then the third piece was they've really struggled with his journey to cloud and they wanted our partnership to make it a much more seamless and non-deceptive journey so as we talk to them about these three things right we came back to the drawing board and said hey what are the products that we can build to make their journey to be more cloud native and more agile much more seamless and future-proofed that much better right so we came back to the drawing board and came up with three products that you talked about this now the first was we looked at developers and their journeys and we said look they're building in traditional ideas like IntelliJ or vs code optimized for local development right and they're not writing a lick of Yama they're right for kubernetes and we said okay how can we take those environments and help those development teams build cloud native apps really really easily so really just turbocharging their cloud native development so bill cloud code which extends their local ids and lets them deploy to remote clusters so they can get full debugging full deployment building its integrated in the cloud build and they get the full kubernetes a development environment right in place so cloud build was released earlier you got enhancements of that so news the hard news here is enhancements to cloud build cloud code as new announce here yeah cloud run announced today that's right so this is the new this is the new hard news that's right so bottom line what does it mean for a developer so like I didn't enterprise so I'm a cio I'm a site C so I'm gonna be putting all my eggs in the cloud basket I've still gonna run the on Prem day is gonna be critical to my strategy it's this early day set up time or are you guys thinking it's more about the setup or more the life cycle of CI CD pipelining all the way to application deployment a great question John so I think where we are in this journey is that enterprises have started off with something that's the most basic cloud ready workloads that have been lifted and shifted we now see the next wave of workloads this is the 80% of workloads that are still on premise we see them start to get cloud ready and cloud native and the way that their enterprises are gonna do that is by building on top of the standards we've created like kubernetes and sto and key native and what cloud cold and build and run and of course Anthes that we talked off this morning as well these are great managed solutions from Google fully managed solutions from Google that let you get cloud native fast all right Polly wonder if you can help us you know spin through I see a disconnect in the market so you know Google showed great leadership in the container space and of course kubernetes we came out of Google and when I look at like cloud run okay it's helping to connect that and Kay native to kubernetes in service when I talk to a lot of the developers and service it's not the infrastructure moving up the stack it's they didn't want to even think about it it's right built in the cloud that's right I focus on the application I don't even think about that so I've got this big gap as to you know on premises forget it I don't never want to touch it or think about it and you know the one of the reasons you know there's the term server list would put it to the side but now if I need one is this environment I don't want to think about it and we know hybrid is a reality but there's this big disconnect as to what kind of developer are you or you a DevOps person that came from an infrastructure background or are you just building apps today yeah yeah yeah we're definitely seeing that from our customers right so one thing that we hear all the time is developers don't want to just not think about infrastructure they actually want the managed service and the platform they're building on to think about the infrastructure and optimize it for them so it's not this program will infrastructure it it's cloud run programming the infrastructure for you so you don't have to do it and I think increasingly you're gonna see products like cloud run and anthos and cloud code let developers focus just on code because that's what they want to do right I don't ever seen a developer say I really want to write a Yama file or I want to set up more configuration parameters right so I think we're gonna get to the place where you have developers being able to focus on cold and all of the rest of this being taken care of by platforms like code and run and anthos automation becomes key I mean Jennifer Lynn's demo I thought was very game-changing because she made the comment developers can focus on their code and agility not access permissions and all the configuration management that goes on under the you guys gonna provide that in an automatic programmable way we're gonna believe he is and she kind of teased out service missions so service missions kind of point in the future which is app developers are gonna still need to be aware of maybe not aware of what cloud run how to manage those sirs as they come stand up and get pulled down dynamically yeah how do you view that because this has become a gonna become complex is that gonna be automated is that where cloud run comes in you expand on this whole impact of service meshes because that's the next level that's right that's right so if you think about key native it's built on kubernetes and it forms the kind of triad with sto as well right and what a product like cloud run does is it lets you not have to think about that because at the end of the day we don't want developers to have to think about K native what cloud run is it takes care of the K native portability and compatibility for you and all you do is focus on the code itself right so ultimately we want developers to focus on their applications but I will say this right we do care about another important constituent which is all of those folks who've already got an apps built out there can those workloads be serviced as well and that's part of the problem we're trying to solve it that's an operational thing all right so let's take a step back here so server list actually fanfare has been great we're seeing a lot of traction people are enamored by it because functions as a service has been very compelling whether it's retail managing you know that spiked loads and becomes we see some some use cases where it's like you know really an amazing thing where is it limiting what is the next level growth for server list where do you see you mention workloads and we see people deploying functions and being happy with it are there limitations with serverless how does it go to the next level can you take a minute to describe the current state of server lists and what's coming around the corner now so great question the first thing I'll say is that there's a ton of developers who come up to us every day and tell us cloud functions is awesome right and they really like functions as a service they like the event-driven approach to it they like the service full approach but several is provides love the programming model that's great but there's an another large contingent of developers who tell us look this is super constraining for what I want to do I don't get to choose the libraries I want you're forcing me into a particular programming model can you give me more flexibility and what they see every day is the flexibility that containers provide especially on kubernetes right and what we've tried to do with cloud run is try to bridge those worlds where you get all of the flexibility that you want right that you get with containers but then combine it with what what you really want with the operational model which is service right so you pay only for what you use and of course you get the agility of service as well now one thing that we've noticed heard some great stories about this is a customer of ours Veolia which is one of the early adopters of cloud run and they've been partnering with us we thank them for it they are running a complex workload you talked about retail what Veolia does is they're large French multinational they do energy water and environmental services these are things that need to be highly reliable very complex and these are workloads that have existed for ages right and what viola is doing is using cloud run to run that complex workload but in a service in a service full way running in a service fashion all right take a minute explain what's a complex workload for your definition what is a simple workload because guys again we love functions Stu and I always talk about how great it is but what's that what's the D mark line when when does something become complex by your standards where you guys are addressing they could think describe the characteristics of a complex workload so the first thing is does the workload require flexibility right meaning are their custom workloads sometimes even legacies C++ or C applications do they need to pull that functionality in as well right do they need to pull random artifacts from across the enterprise to combine it and sometimes these are things that have been built over 20 years ago they're really critical mission critical pieces of software that need to be able to trigger and run right and can we actually take that flexibility but also combine in with a highly reliable environment right so were close like New Orleans there is no downtime right they need to be up 24 by 7 for 365 days of the year right so that flexibility plus that level of reliability is what we look at when we look at complexes so you're getting into complex systems where you got some code may be written in a mainframe COBOL in C++ we mentioned that was my jamm what kind of old dating myself but that was state-of-the-art back in the 90s so I'm running an agile job maybe of standing up cloud native but I need a use software and data from a system that's where is that where the container piece comes that ku burning it on either kubernetes but cloud run also supports docker so let's say you're running it in a docker container all you need is a docker container image and we can host that workload on program yeah Polly help us understand where where Google kind of what what's the same one what's different compared to the other service offerings out there just what I've heard feedback the last year or two is you know the great thing about server list is it's really easy to get started I've talked to marketing people that have no coding background that you know can get off and running it but doing complex mission-critical stuff yeah like we understand you know there is no magic wand NIT no silver bullet to make it easy but you know what do you see as Google's role in in this broader marketplace and you know where does open-source fit into that too yeah yeah so first I'll start off by saying there's a whole host of functions that are running on cloud functions which are relatively lightweight simple targeted event-driven functions those work great where we see us really making a difference for our customers is in two ways the first is get these more complex workloads that are currently running in a container whether it's a docker container our and or on gke for that matter and bring the agility of service to those workloads so it's the first thing it's something that we think is very unique because combining containers with serverless the second bit really is the open approach we've taken right built on top of K native key native as you know has a number of partners so one of the cool demos that you'll see during during Google Cloud next is you'll see a workload being shifted from cloud run on gke to the IBM cloud IBM is one of our partners 4k native without a single line of code and that flexibility is something that I think customers really decided talk about the business pen and some of the benefits at the business level in a developer level at the operations level can you hit those three points yeah of serverless silikal server less on those three sectors what's the benefits yep so we talked about the benefits for developers for developers it's simply about agility focus on your own code don't worry about Gamal don't worry about ki native you don't have to worry about any of that we'll take care of it for you the second benefit that I'll talk about is again this is just a benefit for the CIO which is hey we're gonna give you the flexibility and the openness so you can have portability of your workloads across whatever and why are you environment you want whether it's on tram or in a cloud whether it's Google or another cloud that's the second benefit the third bit is all of the operational benefits of service one of the things you'll see us do and continue to commit to do is we'll bill you to the hundredth of a millisecond right and so you'll continue to get that with all of the resiliency you expect of Google infrastructure security also pretty much baked in as well security is big then there's a fully managed offering from Google and so you'll get security compliance policies all Big Data of course we watched the keynote and we watch every word from Koreans giving Diane green a little tip of the hat which was nice signal a lot of class a great respect for that but jennifer lynn said something i want to get your reaction to she was kind of talking about her thing doing a great demo he changing and when she said this would allow you to negotiate better contracts okay that might have been a slip of the tongue your reaction that that implied to me I took that and say whoa that means leverage shifts to the customer your thoughts and that kind of maybe a slip of the tongue but if you're saying that I couldn't have options and choice yes Janice pardon this is what customers want and at Google what we're focused on is giving customers what they want and one of the things that customers are worried about today is lock-in and especially in the server this area because the current offerings are so proprietary customers are worried about it because they want server lists for all the benefits offers that we talked about here but they do want that flexibility and that's what we negotiate actually we know Oracle is very strict on their cloud this is going to give customers the choice is the saying that's whoa you want a license renewal yeah that's what you're getting out here so Polly you talked about choice and flexibility you know kubernetes gives some of that concern with serverless is if I look at a sure if I look at AWS if I look at Kay native you know those three aren't the same I talked there there's a small start-up called trigger mesh that's getting Kay native to work with AWS lambda but do you see a future is there you know I've talked to the CMC F I've looked at some of the various pieces that you know serverless isn't just something that I'm baked into a cloud yeah look I think we've seen extraordinary momentum around Kay native it's very similar to what we had seen when in the early days of kubernetes this huge amount of ecosystem interest and so we'll see continued innovation where you'll see work load portability come to service and I'm confident in that because of all of the momentum we were seeing around Canada so we're committed at Google to K native and its success so you'll see us continue to innovate yeah talk about open source open source becomes a very strategic part you can Shin kubernetes which you guys were the that have the DNA the founding fathers of kubernetes now teams on the team went to vmware someone have Microsoft some stay within Google containers certainly we see what you guys have done when four against four J but open source still this fear of open source I mean I don't mean it in a way that it's going to be inhibited and primitive but support making sure s LA's work latency microservice is going to be involved you mentioned k- yeah so as open source accelerates the time then value for the code that also triggers this op side of the serviceability and reliability and support what's your thoughts on that how are you guys how do you see the industry supporting that that critical piece of the puzzle yeah could not be more critical right for customers to be able to adopt this because the number one thing that we need to do for customers is give them a managed offering that lets them not have to worry about security lets them not have to worry about compliance lets them not have to worry about policies or identity etc right bake all of that into the managed service and then the second operational bit is which is as important this goes to what Thomas talked about at the very end of his keynote which is the open source announcement is we want to make it simple for customers to adopt it will be supported by Google and the partner you'll get unified billing unified support and one person to call when you have a problem yeah Polly we're at an interesting point in open source today because they're they want to get your opinion as a product person and your relationship with open source because you know there's a certain cloud out there it's they're gonna give you open source as a managed service but you have some of the companies that are making like open source databases changing their policies to try to fight against just being you know taken over by somehow the big players how does Google react to that yeah for us the approach is all about partnership because we think together we can better serve customers needs and best serve them and so our approach has always been about partnership so whether it's kubernetes or key native or the larger manage store manager open source offerings that we talked about earlier in the keynote we want to bring all of these together so we can serve customers so you're gonna see us continue to like support the open source equals because we believe that innovation is absolutely critical to helping our customers really start innovated in be agile final question I know we're tight on time I want to get this in because you know I see a lot of positive I've come out of the show there's been some critical analysis around you've got to build up salespeople and all the field stuff which is you guys are well aware of but one of the things that was kind of teased out in the open source announcement was the role of Google having their own ecosystem Asli the C & C has been a big tailwind for Google you guys been a big part of that ecosystem as a cloud commercial provider and with these kinds of server list you're going to have an ecosystem starting to develop kind of a thousand flowers blooming pun intended so how do you see that in your area because this is going to be super important partnering ecosystem support yeah which is you know developer traction distribution of software integration opportunities that's why in monetization all kind of come together your thoughts huge hugely critical for us and that's something that we've been focused on we have a rich ecosystem of partners for service we're gonna continue to build it out across all of the different pieces you need one of the things we didn't talk much about was our entire operational stack monitoring logging all of those pieces right we need to bring all of those together along with all of our partners we have a big partnership with the likes of data dog right number of others so we're gonna continue to partner with the entire ecosystem so we can go solve the problems that they have are you guys gonna show them the white space where they can play is gonna be part of the strategy yeah so it's gonna be across the board you'll see us continue to support the key native ecosystem tremendously and like lean into that and we're already excited to see all the different offerings that are exist on key native same thing with kubernetes we're gonna continue to like press hard we've got on the operational side we've got an offering called open census it's got lots of traction again just open monitoring of applications so we're gonna continue to do that across the board yeah probably great to have you on vice president of product and design got the keys to the kingdom right here he's the who's running the show for the server list really the key part of how kubernetes really intersects old and new to create the next generation applications thanks for joining us and sharing the insight I'm Jeff forest do many men here live coverage Google next more coverage after this short break

why from London England it's the kue covering discover 2016 London brought to you by Hewlett Packard Enterprise now here's your host dave vellante and tall gilles welcome back to HP discover 2016 everybody from the banks of the River Thames were here at London Excel Excel London i'm here with paul gill and my co-host this is day two of HPE discover coming live the cube the worldwide leader in live tech coverage paul yesterday we heard a lot about composable we had Meg Whitman on stage what they do here is the keynote sir actually in the afternoon at two o'clock local time and so they take a big two-hour break in the afternoon for keynotes normally at these events they inject you with the kool-aid first thing in the morning well here they give people time to get up and cruise in or European very European and so and so as a result they go tend to go later into the evening so the show floor closes you know sometime after six o'clock and then the night life begins last night was a the event normally is a big storage party and the first night last night they combined it for the data center infrastructure group and but you know it's it's a lot of lot of business going on here people are doing you know dinners in the evenings and you know customer dinners and the like there's an analyst event here of course it's running simultaneous to AWS reinvent which has I understand about 130 analysts there and a lot of press I think 30,000 people showed up for that shows I'm sure a more invigorated crowd there as well with all the growth that's going on in AWS growth diversity you know it's in Vegas at one point amazon had said they're not going to make that show bigger than 10,000 people but it's exploded and then so the juxtapose that sort of high-growth business with the low growth cash flow 50 billion dollar be a myth which is HPE a lot smaller than it used to be yep and I think the next discover let's see will the deal will the micro focus deal probably won't close until August so it's really about a year from now we're going to see a really different HPE and of course don't rule out some other big moves with the balance sheet cleaned up you know HP could make some additional I certainly got the cash and and they've got the and it would behoove them to do something more dramatic something to inject some more energy one thing I took away from our interviews yesterday was a very tame button down crowd the the people we had on the cube for the most part were were generous toward their competitors they were courteous gentlemanly if you will and I really was hoping to see more energy more more competitiveness they had opportunities to take on dell to take on IBM wouldn't even mention their competitors by name and that's something that maybe we'd like to see HP inject a little boat a little bit more competitive energy into the HP experience at least that's what I took away from yesterday he got that a little bit from a cloud glass I was challenging him on some of the compatible stuff and and you know he sort of laid out I thought he did a decent job of it laid out so why they're different why the fluid pools of infrastructure being able to call on whether storage or compute or networking it will was different than say you know juxtaposed relative to do tanukhs which they said was sort of chunks of infrastructure that you couldn't scale independently and and that was sort of interesting but a concept that is still taking shape I sense they haven't really defined what composable is about in a way that they can articulate to the market it's an interesting idea it's certainly something that given their their partner ecosystem should should play well to do customers who already have a hybrid or a environment with a lot of different players but you know IBM has been working on cognitive for a couple years now and I think has finally got a message kind of crystallized ground that HP is doing this with composable but they're still earlier on in the process and the other thing we heard from Alistair winter who sort of challenged my assertion that HP was really a products company said no or actually a services company and so I'm not sure do they leave with services to the leawood products I still see HP es of technology and products company first and then services sort of wrapped around that although he suggested that there's a new emerging set of services that are non product related that they're leading with and so that's an interesting so market doesn't get excited about services the marque gets excited about products and so they I can understand them wanting to lead with with a products orientation because otherwise you know your Accenture and which is buttoned down very profitable company but but not one that inspires a lot of enthusiasm among their their customer base so I can see why they're doing that but I'll clearly services the the Prophet engine of HPD right now yes and I agree with you I think you know it's a it's interesting actually again we're talking about reinvent which is a services company right but their packaging products as services and I think they deliver their messaging largely comparing themselves to products we have this database so we have this storage and it's better because and it's fast and you know a lot of speed and feed sort of sort of angles but packaged as services and a question is will that change over time will it shift more toward business outcomes which frankly are less interesting to cover and it's harder to compare companies on the basis of you know business company from business outcome from company a versus business outcome from Company B I think the difference with AWS is they are they are creating new markets I mean they are enable a new kind of company kinds of companies to to grow and flourish and it's a whole new model that yes there are services company but not in any conventional definition of a services company there's a it's an entirely do new type of service and so that generates a lot of excitement but cloud will mature over time they will have to to figure out you know how what message how they position themselves when they are a big slow growing company which they will be at something well the other interesting thing we keep bringing up amazon me and we do so because it's essentially the new reference model for how organizations are competing other vendor community is competing them you see that with HP with their capacity on demand that's a direct response to the public class lutely and so then you're right i think the big innovation of AWS is its business model you know in essence and so you know again will we see thinking about this way look at the stack that am on is building i'm in there in two semiconductors they're into storage there in to compute their into database there into middle where and and you know hundreds and hundreds of other services compare that to the HP approach which is to partner now for the stack yeah and that's what I really came away we do as someone who is not is intimately involved with HPE as as you have been and and some of the other Wikibon analysts have been this was all about partnering and what HP is doing is making a liability into an asset right they were late to the cloud to the public cloud they abandoned the public cloud and they got some criticism for that but they have turned that liability into an asset by divesting themselves of anything that wasn't core to the infrastructure business and partnering like crazy it seems like that I mean it's a strategy is very interesting strategy if they can pull it off if they can be the best company to partner with they could build an ecosystem that that really can't be matched well and and again you'd love to make comparison so you've sencha Lee got HPE lining up you know against del we'll see what happens with Lenovo they need some time to sort of bake that strategy but essentially those come those companies are comfortable with lower margin businesses all right re selling other people's technologies largely you know it used to be Intel and Microsoft and now it's this broader ecosystem notwithstanding EMC obviously owns a lot of its its own IP so del now now owns that but for instance dell dell emc resells newt annex that's a key part of its portfolio and they're doing hundreds of millions of dollars of business there and and dell is comfortable with that dell is a company that when they were public had nineteen percent gross margin CMC's got you know close to sixty percent gross margins before it went private you blend those together and you're talking about thirty percent gross margin maybe thirty three percent gross margin similar to where hpe is it's an operating profit model that's much much lower we're talking you know the the low teens amazon web services operating profit in in their most recent quarter was around thirty three percent these are non-gaap numbers so think about the the difference there i mean you're talking double the operating profit and this is it no to both infrastructure company so the big question I'm getting to is will Amazon go up to stack further you're seeing it eat away into database and you know you watch what Microsoft did over the years and it kept going up and up and up in the up the stack you're seeing companies basically run their applications on AWS notwithstanding there are many many companies like for instance service now who own their own cloud but many companies are choosing to run their applications inside of AWS will AWS go and sort of eat away at that part of the ecosystem why shouldn't they I mean if your if your AWS right now you're you're king of the hill and as Microsoft did in the 90s when it was king of the hill it initiated a land grab Microsoft got into every market it could because he could afford to fail and and it wouldn't impact the bottom line significantly so use on is they move fast they do a lot but what do they do it at every at every reinvent its shock and awe just the sheer number of new products and services they announced at the show is is always it's phenomenal well the the why shouldn't they is because it's basically would be screwing their ecosystem but you know their mantra is well we focus on the customers so sort of coming back to hpe what does HPE do does HPE make a big move between now and in a year from now at you know when we're here let's say next year at London discover will there be a big move will HP go out and try to make a big move yeah I'm not sure what's out there I mean there were rumors about them acquiring new tanukhs there was other rumors about them acquiring simplicity I don't think that would be game-changing he also move like Citrix might be game changing but that's sort of a shift back to the to the clouds but imagine what way game changer this plane we made a merger with Cisco I I don't know these are it's it's hard to think of an acquisition that would really change the rules right now there aren't that many affordable companies out there that that are transformative so a couple of choices then is to continue to do tuck-ins which they absolutely will do and must do and can do now because the balance sheet is substantially cleaned up you know and or rather make some kind of big move like you said you know but will I think the it was real that they were talking to emc I think there was no question now about that is there another move like that you mentioned Cisco there perhaps our I've been throwing Citrix into the Hat I don't see those as necessarily game-changer citrix is a game changer and and too much overlap with cisco yes absolutely yeah and so that doesn't make a lot of sense to me and so as a result one could say all right well certainly in the near term anyway what HP will do is continue to do some tuck-ins the interesting thing to me is going to be HP's hpe software strategy HP definitely said okay look the software portfolio that we've collected over the last decade is not working you know or we can't figure out how to make it work so let's just sell it off get some cash in there keep our foot in the water in terms of having some ownership but there's a lot of software companies out there will they start over yes and and will they start tucking in some of those software companies to make their infrastructure run better to enable the hybrid you know cloud to be more simple that's that I think is very viable approach not necessarily earth shattering but I think it's a viable approach and one that's steady as she goes keep throwing off cash and serve the customers through the channels an excellent point Dave I mean they have to be careful as you said of not polluting their their partner ecosystem not competing with their partners but there's certainly going to be areas of software business where they do not have a robust partner ecosystem those would be natural areas for them to acquire into ok we r wrapping up the the opening we got a wall-to-wall coverage here all day long we'll go be go until 6 p.m. local time so keep right there there's the cube this is HPE discover 2016 live from London we're right back

live from New York it's the cube covering riverbed disrupt watch you buy riverbed now here are your hosts day volante and Stu minimus welcome back to the Big Apple everybody this is riverbed disrupts we've got a special guest Steve de plusieurs with us the man behind many men and women at enterprise strategy group founder head chief chief analyst senior analyst Steve's great to see you thanks for coming off thanks for having me I appreciate it I'm you doing fellas it was good we were photobombing video bombing us today and here you are that was not intentional I didn't know the exact configuration in the camera almost always live it's all right and that ended up now you're in front of the camera how the right time this is not a bomb so what's doing these days what's what's happening on that's a ridiculous question citing you ah somewhat less ridiculous and still very open to interpretation I give me a path to head down and we can't I let's start with the with Delhi MC you've got a great blog on that you know the history was good really enjoyed that it's EMC success is because you left right so I'm not exactly sure it's a 50-50 between my crackers coming in and making everything that we sold actually work because not much really good I gotta say a lot of people are really positive people who know both dell and emc are actually really positive about the the marriage here but we nuts i don't think so i think from day one I saw I'll give you a quick anecdote hopefully quick tell me to shut up if not here's the parallel in two thousand Joe Tucci comes in and at that particular run emc and at that particular time EMC was really good about bringing in some outsider and spitting them out the DNA and the antibodies were just awful in that culture in that for an outsider to come in and be able to survive in there and they went through a bunch of senior managers senior executive vice-presidents yada yada yada that nobody lasted and 2g came in and I'd never met the man or and he had no business to have any idea who I was for example and for whatever reason I was able to get an audience with him very early on and I sat down with him and the first question I asked him only question I asked him and I wasn't looking nice like you I was disrespectful and he could conceive of me as disrespectful and I said what are you going to do about mo Shay because at the time as many of us that are old enough to know mo Shay was king of the of the hill over there he owns symmetrix and and he was untouchable Harry Dixon and Mo Shay were the two untouchable human beings within that emc culture and Joe looked me right in the eye and didn't skip a beat at all and said he's either going to play nice in the sandbox or he's gone and it wasn't six weeks later that ostensibly he was gone and I couldn't believe and so I knew right that in there I knew without knowing the man that this guy was a little bit different and everybody within the EMC antibody sort of climate said nope he's not gonna last six months he's not going to last and but I you know you look somebody in the eye and you see that and so I saw a lot of the similarities in this deal so you guys have been around forever I've been around forever you know Michael Michaels a straight-shooting guy Michael's doesn't have a go or vanity pretense or he doesn't do things for the wrong reasons he said something very very interesting to me about a year before the MC deal which was or a couple years before when he was talking about I think it was three power at the time when he's in the bidding war with Dave Donatelli at HP / 3 part and I don't remember the exact context of the comment but he talked about Dell spending money and he said you know I treat it like it's my own money because it is because it is it whereas he what he was alluding to as others are spending stockholders money and it's not really it and but so that was just a sort of an interesting look into into into the guy there so when this deal happened these are not to strangers right they've been together they've been married and divorced if you will and have had a relationship for a long time they know each other and so when it sort of happened you like oh boy you know and you on paper you can see the synergies and a lot of people i think i'm certainly not unique everybody saw the synergies is not a lot of overlap really what you worry about in a deal like that is cultural other other chiefs of the generals going to be able to get along or are they going to beat the hell out of each other and backstab and and do what happens in every one of these deals it seems like and they didn't write though they really didn't interesting that you know thou MCS a private company kind of a bummer for those who live in Massachusetts good but I kind of a there's a good days that a bummer why is that a bummer well because CMC the brand emc is gonna be gone right just like the walk go up with your private yeah crime and wagon oh let's hope that doesn't happen well we'll see we'll see it's dell technologies it's there's already Delia me logos up on the building from that standpoint it's okay you're right about it too it's hard not sure after yeah of course ok but this backdrop of companies going private obviously riverbed now click BMC many many many other space this new private equity game plan veritas right exactly right used to be private equity put it in some financial guy suck all the money out sure the carcass for yeah whatever's left and now they're saying why should the VCS have all the fun I mean riverbed got taken out for 13.6 billion think at some point to an IPO they're gonna be 10 billion plus a year from now J right I mean eight ten billion maybe I probably 70th I mean that's a nice return as a nitrile Michael Dell returns so I think that you bring up a very fascinating point that I think is gonna happen more often than less and the at the I'm not that smart but fundamentally having that microscope and that's spotlight on you in 90 day increments dealing with no disrespect 26 year old MBAs that have never had a real job that their only interest is squeezing that any per share regardless of what the human impact or what the long-term impact of a company is is the wrong way to do business it's it's our way it's our system but it's the wrong fundamental way to do business you your dad's probably told you just like I did no no you you you spend less than you make it's right if we're not the government we can't print our own money you spend less than you make and and you you honor your debts and all these other things i think the privatization aspect and all of this stuff is just going to keep going because these companies are good companies and they you take the handcuffs on them they don't care what Wall Street thinks for a certain period of time years certain period of time and when they're ready to come back exactly right they go from three billion dollars to ten billion dollars because they were able to do the right things not because they only cared about squeezing the coffee budget to make another you know point ten cents a share yeah Steve so you know market shares in competition and enterprise tech you know seemed for a long time you know nothing change storage industry was very entrenched you know we've seen market share shifting a lot i'll bring it back to you know where to show called disrupt here you know there's been a leader in the networking world for most of my career here um why are you know enterprises you know open to you no more change they're doing cloud there you know looking at some of the things like riverbeds talking about it's a great question so at first i would say they're not they're not open to it nobody and there are two fundamental reasons one is i hate to say it but human beings are lazy I'm one of them the devil I know is easier than the devil I don't yeah most people don't like change no to do not like change whatsoever so the really reason that anybody changes any of this stuff is because one they have to it just doesn't work anymore nobody buys something that's better because it's better they buy it because they have to buy it yeah why'd you buy that Tesla yeah what well that's a terrible example I'm an idiot and I just bought it because it was way better all right sorry now but where we are at some inflection points right now so it doesn't matter why the change occurred right so I could still I think maybe a different answer is I could buy a horse but it's still a valid mode of transportation it just makes me a complete ass if if I do right but it's technically a valid mode of transportation so we I can still go on do that path I people get into a habit of over a course of years and sometimes decades this is just the way we did it this is the way we do it its way I was trained this is way I will train the next guy I'm gonna walk in in the morning and smash myself on the hand with a hammer in the head every day why I don't know it doesn't feel good why do you keep doing it because that's the way we do it type of stuff so it change tends to be some you need some macro external function to force a change VMware had ESX for 10 years before they became VMware as we know them in 10 years why did that happen because it was a nice to have it was the smarter thing to do it only happened when the data center ran out of power and cooling when I couldn't physically fit any more stuff in there and I still had to do a job that's when people went well those guys in the corner are running this cool stuff that emulates pretty much any environment you want to you doing them people at oh oh that's interesting and now you're an idiot if you don't run vmware just as an example right and so I think that it's the same sort of thing we get hub-and-spoke spine and leaf yatta yatta yatta whatever the networking terminology is that we had to do that had a place and and in time but you would never probably architect something like that today if you started from a clean piece of paper and I'm not picking on just Cisco I'd take the longer you're going to keep giving me a buck I'm gonna take your buck right it's because they do answer to shareholders so they're sort of at a catchment they could they could and they will eventually react to the market that says stop doing it that way because it's the wrong way to do HP HP e oh how about a go in the opposite direction of del super interesting well they will will will Dells ability to sell through EMC change the dynamic in the server market well they surpass HP ok so my personal bet if I had to bet right now I would say yes the answer is yes and here's the reason why you could you had three sort of mega companies in in what really to HP and IBM and then you had dell as the it sounds stupid to say but of the wannabe to those guys intel's grown up and now they're on equal playing field but so h IBM took one path IBM said I'm kind of getting it out of the infrastructure business and I'm gonna get into the third platform all in the higher value or what I presume to be eventually higher value plays there but there's no value in commodity hardware etc etc analytics baby yeah you got it whatever automotive yeah and ok let's very good for them and I made a lot of big bets right eight feet went exactly the other way let's just strictly you know we might have paid 10 billion for autonomy but we're gonna sell our 30 billion dollars and in software assets for less money because it is distractive and they so they split the two companies into printers assess your losses and go and don't get me wrong but those are Burger King makes money right Burger King makes money they follow McDonald's around and I'm this is not a good analogy but the only one I can kind of think of on the top of my head being number two and profitable is not a bad business and so as such they don't have to support each feed is enough to support a full stack of all of this other stuff that's really complicated and hard and really big company things so they're divesting themselves of it so makes essentially being her own PE firm she's stripping it before somebody else strips it and taking what she can get in the coffers and in a sufficient yeah starting it again what about riverbed give you a book give us your bumper sticker and then we get a rep all right so they I am I I'm probably the wrong person to ask and for the following reasons number one am not deep enough but number two is I love these guys since literally their inception and i will tell a quick story in that sense i was meeting their primary venture capitalist at the time a guy named chris chevy from light speed and i went to that that greek place in palo alto that I can never member the name of and I was meeting he he called me on the way over he said hey I'm running a little late with a guy do you mind if somebody joins us I said no and it was Jerry and in so I walk in and I'm this kid and there's Jerry and his jeans and doesn't care about anything type of thing oh great so what do you do he said oh well crank chris said why we just funded seed funded him my gosh all this terrific what's what's the company doing I swear to god he went not exactly sure yet thinking about a networking thing you know some paraphrasing Dudley they gave him money and he didn't know what they were gonna do and I was like oh my god what a great bet that worked out of any of your people really really well so I love riverbed I've loved them ever since I love Jerry is not only a character in a human being but it's a great company that is done you know again taking on Goliath really hard to take on Goliath and Cisco's about its Goliath as they come and these guys have just kicked by well you've taken on Goliath in a pretty entrenched business so I said last question last question what's new with ESG you guys are rocking you got a bunch of people working for you and just keep growing and love to see it new areas hit the security or to virtually you know every part of IT your customers love you what's what's new with you guys I'm my current personal passion and we're we're driving more I think interesting stuff the normal is insecurity because it is the wild wild west so I'm a storage guy I'm boring box kind of guy i understood that stuff 25 years ago securities fascinating to me because it is the storage business kind of 25 years ago only an order of magnitude if not bigger so there are 1500 companies not 150 trying to wannabes and and there's zero clear winners in any of these senses they riverbed brought up Palo Alto today great company but there are hundreds of different vectors that are all sort of attempting in one way or another to do the same thing but it's a it's a horse race where all the horses are running in different directions looks like a Monty Python look kind of scared two ready go hmm everywhere and so I I personally find that intriguing and fascinating also because the bigger they are the harder they fall so we'll go from 1,500 to 150 and we'll go from almost a trillion invested too oh boy a lot of people are going to lose a lot of money but from that certainly some players are going to rise tremendously and the other thing I'd really find interesting is this is we're no longer in the era of the boring box we really aren't and I and that's good for everybody in i.t except people that really love the boring box and so there's always hard a school of hard knocks right people are going to lose jobs and and it's unfortunate that respect and they'll come clinging to that Titanic but at the end of the day what's on the other side is crazy stuff you know it's great that the iphone we forget is it's seven years old or something it's eight years old we act like it's a you know we've had it forever but no no I had a bag phone when i was with the MC and i thought it was really cool at a thousand dollars a minute to be calling my friend who had a bag phone cuz you couldn't call anybody else cuz no one else at a bank what wasn't that long ago so anyway them all right well big buddy could be interesting to see picking winners in the security space but some gradual ations on all your success okay thank you very much for coming to the cubes great time guys thank you so much all right keep right to everybody will be back to wrap riverbed disrupt right after this

>> No. Yeah. Wait. >> Hi, everyone, and welcome to the big data. Deep Dive with the Cube on AMC TV. I'm Richard Schlessinger, and I'm here with tech industry entrepreneur and wicked bond analyst Dave Volonte and Silicon Angle CEO and editor in chief John Furrier. For this last segment in our show, we're talking about the future of big data and there aren't two better guys to talk about that you and glad that you guys were here. Let me sort of tee up the this conversation a little bit with a video that we did. Because the results of big data leveraging are only as good as the data itself. There has to be trust that the data is true and accurate and as unbiased as possible. So AMC TV addressed that issue, and we're just trying to sort of keep the dialogue going with this spot. >> We live in a world that is in a constant state of transformation, political natural transformation that has many faces, many consequences. A world overflowing with information with the potential to improve the lives of millions with prospects of nations with generations in the balance way are awakening to the power of big data way trust and together transform our future. >> So, Gentlemen Trust, without that, where are we and how big of an issue is that in the world of big data? Well, you know, the old saying garbage in garbage out in the old days, the single version of the truth was what you were after with data warehousing. And people say that we're further away from a single version of the truth. Now with all this data. But the reality is with big data and these new algorithms you, khun algorithmic Lee, weed out the false positives, get rid of the bad data and mathematically get to the good data a lot faster than you could before. Without a lot of processes around it. The machines can do it for you. So, John, while we were watching that video, you murmured something about how this is the biggest issue. This is cutting edge stuff. This is what I mean. >> Trust, trust issues and trust the trust equation. Right now it is still unknown. It's evolving fast. You see it with social networks, Stevens go viral on the internet and and we live in a system now with mobility and cloud things. Air scaling infinitely, you know, these days and so good day two scales, big and bad data scales being so whether it's a rumor on you here and this is viral or the data data, trust is the most important issue, and sometimes big data can be creepy. So a. This really, really important area. People are watching it on DH. Trust is the most important thing. >> But, you know, you have to earn trust, and we're still sort of at the beginning of this thing. So what has to happen to make sure that you know you don't get the garbage in, so you get the garbage. >> It's iterative and and we're seeing a lot of pilot projects. And then those pilot projects get reworked, and then they spawn into new projects. And so it's an evolution. And as I've said many, many times, it's very early we've talked about, were just barely scratching the surface here. >> It's evolving, too, and the nature of the data is needs to be questioned as well. So what kind of data? For instance, if you don't authorize your data to be viewed, there's all kinds of technical issues around. >> That's one side of it, But the other side of it, I mean, they're bad people out there who would try to influence, Uh, you know what? Whatever conclusions were being drawn by big data programs, >> especially when you think about big data sources. So companies start with their internal data, and they know that pretty well. They know where the warts are. They know how to manipulate. It's when they start bringing in outside data that this gets a lot fuzzier. >> Yeah, it's a problem. And security talk to a guy not long ago who thought that big data could be used to protect big data, that you could use big data techniques to detect anomalies in data that's coming into the system, which is poetic if nothing else, that guys think data has told me that that that's totally happened. It's a good solution. I want to move on because way really want to talk about how this stuff is going to be used. Assuming that these trust issues can be solved on and you know, the best minds in the world are working on this issue to try to figure out how to best, you know, leverage the data, we all produce, which has been measured at five exabytes every two days. You know, somebody made an analogy with, like something. If a bite was a paper clip and you stretched five exabytes worth of paper clips, they would go to the moon or whatever. Anyway, it's a lot of bike. It's a lot of actually, I think that's a lot of fun and back way too many times one hundred thousand times I lost track of my paper. But anyway, the best minds are trying to figure out, you know, howto, you know, maximize that the value that data. And they're doing that not far from here where we sit. Uh, Emmett in a place called C Sale, which was just recently set up, See Sail stands for the computer signs, an artificial intelligence lab. So we went there not long ago. It's just, you know, down the Mass. Pike was an easy trip, and this is what we found. It's fascinating >> Everybody's obviously talking about big data all the time, and you hear it gets used to mean all different types of things. So he thinks we're trying to do in the big data. Is he? Still program is to understand what are the different types of big data that exists in the world? And how do we help people to understand what different problems or fall under the the overall umbrella of big data? She sells the largest interdepartmental laboratory and mitt, so there's about one hundred principal investigators. So that's faculty and sort of senior research scientists. About nine hundred students who are involved, >> basically with big data, almost anything to do with it has to be in a much larger scale than we're used to, and the way it changes that equation is you have to You have to have the hardware and software to do the things you're used to doing. You have to meet them of comedy's a larger size a much larger size >> of times. When people talk about big data, they, I mean, not so much the volume of the data, but that the data, for example, is too complex for their existing data. Processing system to be able to deal with it. So it's I've got information from Social network from Twitter. I've got your information from a person's mobile phone. Maybe I've got information about retail records. Transactions hole Very diverse set of things that need to be combined together. What this clear? It says this is If you added this, credit it to your query, you would remove the dots that you selected. That's part of what we're trying to do here. And big data is he sail on. Our big data effort in general at MIT is toe build a set of software tools that allow people to take all these different data sets, combine them together, asked questions and run algorithms on top of them that allowed him to extracting sight. >> I'm working with it was dragged by NASA, but the purpose of my work right now is Tio Tio. Take data sets within Davis's, and instead of carrying them for table results, you query them, get visualizations. So instead of looking at large sets of numbers and text him or not, you get a picture and gave the motivation Behind that is that humans are really good into pretty pictures. They're not so that interpreting huge tables with big data, that's a really big issue. So this will have scientists tio visualize their data sets more quickly so they can start exploring And, uh, just looking at it faster, because with big data, it's a challenge to be able to visualize an exploiter data. >> I'm here just to proclaim what you already know, which is that the hour of big data has arrived in Massachusetts, and >> it's a very, very exciting time. So Governor Patrick was here just a few weeks ago to announce the Mass Big Data Initiative. And really, I think what he recognizes and is partly what we recognize here is that there's a expertise in the state of Massachusetts in areas that are related to big data, partly because of companies like AMC, as well as a number of other companies in this sort of database analytic space, CMC is a partner in our big data detail, initiatives and big data and See Sale is industry focused initiative that brings companies together to work with Emmet T. Think about it. Big data problems help to understand what big data means for the companies and also to allow the companies to give feedback. Tow us about one of the most important problems for them to be working on and potentially expose our students and give access to these companies to our students. >> I think the future will tell us, and that's hard to say right now, because way haven't done a lot of thinking, and I was interpreting and Big Data Way haven't reached our potential yet, and I just there's just so many things that we can't see right now. >> So one of the things that people tell us that are involved in big data is they have trouble finding the skill sets the data. Science can pick capability and capacity. And so seeing videos like this one of them, it is a new breed of students coming out there. They're growing up in this big data world, and that's critical to keep the big data pipeline flowing. And Jon, you and I have spent a lot of time in the East Coast looking at some of the big data cos it's almost a renaissance for Massachusetts in Cambridge and very exciting to see. Obviously, there's a lot going on the West Coast as well. Yeah, I mean, I'll say, I'm impressed with Emmett and around M I. T. In Cambridge is exploding with young, young new guns coming out of there. The new rock stars, if you will. But in California we're headquartered in Palo Alto. You know we in a chance that we go up close to Google Facebook and Jeff Hammer backer, who will show a video in a second that I interview with him and had dupe some. But he was the first guy a date at Facebook to build the data platform, which now has completely changed Facebook and made it what it is. He's also the co founder of Cloudera The Leader and Had Duke, which we've talked about, and he's the poster child, in my opinion of a data scientist. He's a math geek, but he understands the world problems. It's not just a tech thing. It's a bigger picture. I think that's key. I mean, he knows. He knows that you have to apply this stuff so and the passion that he has. This video from Jeff Hammer Bacher, cofounder of Cloud Ear, Watches Video. But and then the thing walk away is that big data is for everyone, and it's about having the passion. >> Wait. Wait. >> Palmer Bacher Data scientists from Cloudera Cofounder Hacking data Twitter handle Welcome to the Cube. >> Thank you. >> So you're known in the industry? I'LL see. Everyone knows you on Twitter. Young Cora heavily follow you there at Facebook. You built the data platform for Facebook. One of the guys mean guys. They're hacking the data over Facebook. Look what happened, right? I mean, the tsunami that Facebook has this amazing co founder Cloudera. You saw the vision on Rommedahl always quotes on the Cube. We've seen the future. No one knows it yet. That was a year and a half ago. Now everyone knows it. So do you feel about that? Is the co founder Cloudera forty million thousand? Funding validation again? More validation. How do you feel? >> Yeah, sure, it's exciting. I think of you as data volumes have grown and as the complexity of data that is collected, collected and analyzed as increase your novel software architectures have emerged on. I think what I'm most excited about is the fact that that software is open source and we're playing a key role in driving where that software is going. And, you know, I think what I'm most excited about. On top of that is the commodification of that software. You know, I'm tired of talking about the container in which you put your data. I think a lot of the creativity is happening in the data collection integration on preparation stage. Esso, I think. You know, there was ah tremendous focus over the past several decades on the modeling aspect of data way really increase the sophistication of our understanding, you know, classification and regression and optimization. And all off the hard court model and it gets done. And now we're seeing Okay, we've got these great tools to use at the end of the pipe. Eso Now, how do we get more data pushed through those those modeling algorithm? So there's a lot of innovative work. So we're thinking at the time how you make money at this or did you just say, Well, let's just go solve the problem and good things will happen. It was it was a lot more the ladder. You know, I didn't leave Facebook to start a company. I just left Facebook because I was ready to do something new. And I knew this was a huge movement and I felt that, you know, it was very gnashing and unfinished a software infrastructure. So when the opportunity Cloudera came along, I really jumped on it. And I've been absolutely blown away by the commercial success we've had s o. I didn't I certainly didn't set out with a master plan about how to extract value from this. My master plan has always been to really drive her duped into the background of enterprise infrastructure. I really wanted to be as obvious of a choice as Lennox and you See you, you're We've talked a lot at this conference and others about, you know, do moving from with fringe to the mainstream commercial enterprises. And all those guys are looking at night J. P. Morgan Chase. Today we're building competitive advantage. We're saving money, those guys, to have a master plan to make money. Does that change the dynamic of what you do on a day to day basis, or is that really exciting to you? Is an entrepreneur? Oh, yeah, for sure. It's exciting. And what we're trying to do is facilitate their master plan, right? Like we wanted way. Want to identify the commonalities and everyone's master plan and then commoditize it so they can avoid the undifferentiated heavy lifting that Jeff Bezos points out. You know where you know? No one should be required, Teo to invest tremendous amounts of money in their container anymore, right? They should really be identifying novel data sources, new algorithms to manipulate that data, the smartest people for using that data. And that's where they should be building their competitive advantage on. We really feel that, you know, we know where the market's going on. We're very confident, our product strategy. And I think over the next few years, you know, you guys are gonna be pretty excited about the stuff we're building, because I know that I'm personally very excited. And yet we're very excited about the competition because number one more people building open source software has never made me angry. >> Yeah, so So, you know, that's kind of market place. So, you know, we're talking about data science building and data science teams. So first tell us Gerald feeling today to science about that. What you're doing that, Todd here, around data science on your team and your goals. And what is a data scientist? I mean, this is not, You know, it's a D B A for her. Do you know what you know, sheriff? Sure. So what's going on? >> Yeah, So, you know, to kind of reflect on the genesis of the term. You know, when we were building out the data team at Facebook, we kind of two classes of analysts. We had data analysts who are more traditional business intelligence. You know, building can reports, performing data, retrieval, queries, doing, you know, lightweight analytics. And then we had research scientists who are often phds and things like sociology or economics or psychology. And they were doing much more of the deep dive, longitudinal, complex modeling exercises. And I really wanted to combine those two things I didn't want to have. Those two folks be separate in the same way that we combined engineering and operations on our date infrastructure group. So I literally just took data analyst and research scientists and put them together and called it data scientist s O. So that's kind of the the origin of the title on then how that's translating what we do at Clyde era. So I've recently hired to folks into a a burgeoning data science group Cloudera. So the way we see the market evolving is that you know the infrastructure is going to be commoditized. Yes, mindset >> to really be a data scientists, and you know what is way should be thinking about it. And there's no real manual. Most people aboard that math skills, economic kinds of disciplines you mentioned. What should someone prepared themselves? How did they? How does someone wanna hire data scientist had, I think form? Yeah, kinds of things. >> Well, I tend to, you know, I played a lot of sports growing up, and there's this phrase of being a gym rat, which is someone who's always in the gym just practicing. Whatever support is that they love. And I find that most data scientists or sort of data rats, they're always there, always going out for having any data. So you're there's a genuine curiosity about seeing what's happening and data that you really can't teach. But in terms of the skills that are required, I didn't really find anyone background to be perfect. Eso actually put together a course at University California, Berkeley, and taught it this spring called Introduction to Data Science, and I'm teaching and teaching it again this coming spring, and they're actually gonna put it into the core curriculum. Uh, in the fall of next year for computer science. >> Right, Jack Harmer. Bakar. Thanks so much for that insight. Great epic talk here on the Cube. Another another epic conversations share with the world Live. Congratulations on the funding. Another forty months. It's great validation. Been congratulations for essentially being part of data science and finding that whole movement Facebook. And and now, with Amaar Awadallah and the team that cloud there, you contend a great job. So congratulations present on all the competition keeping you keeping a fast capitalism, right? Right. Thank >> you. But it's >> okay. It's great, isn't it? That with all these great minds working in this industry, they still can't. We're so early in this that they still can't really define what a data scientist is. Well, what does talk about an industry and its infancy? That's what's so exciting. Everyone has a different definition of what it is, and that that what that means is is that it's everyone I think. Data science represents the new everybody. It could be a housewife. It could be a homemaker to on eighth grader. It doesn't matter if you see an insight and you see something that could be solved. Date is out there, and I think that's the future. And Jeff Hamel could talked about spending all this time and technology with undifferentiated heavy lifting. And I'm excited that we are moving beyond that into essentially the human part of Big Data. And it's going to have a huge impact, as we talked about before on the productivity of organizations and potentially productivity of lives. I mean, look at what we've talked about this this afternoon. We've talked about predicting volcanoes. We've talked about, you know, the medical issues. We've talked about pretty much every aspect of life, and I guess that's really the message of this industry now is that the folks who were managing big data are looking too change pretty much every aspect of life. This is the biggest inflexion point in history of technology that I've ever seen in the sense that it truly affects everything and the data that's generated in the data that machine's generate the data that humans generate, data that forest generate things like everything is generating data. So this's a time where we can actually instrument it. So this is why this massive disruption, this area and disruption We should say the uninitiated is a good thing in this business. Well, creation, entrepreneurship, copies of being found it It's got a great opportunity. Well, I appreciate your time, I unfortunately I think that's going to wrap it up for our big date. A deep dive. John and Dave the Cube guys have been great. I really appreciate you showing up here and, you know, just lending your insights and expertise and all that on DH. I want to thank you the audience for joining us. So you should stay tuned for the ongoing conversation on the Cube and to emcee TV to be informed, inspired and hopefully engaged. I'm Richard Schlessinger. Thank you very much for joining us.