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Andy Jassy, AWS | AWS re:Invent 2020


 

>>from around the globe. It's the Cube with digital coverage of AWS reinvent 2020 sponsored by Intel, AWS and our community partners. Welcome back to the Cubes Live coverage of AWS reinvent 2020. It's virtual this year. We're not in person because of the pandemic. We're doing the remote Cube Cube Virtual were the Cube virtual. I'm your host, John for here with Andy Jassy, the CEO of Amazon Web services, in for his annual at the end of the show comes on the Cube. This year, it's virtual Andy. Good to see you remotely in Seattle or in Palo Alto. Uh, Dave couldn't make it in a personal conflict, but he says, Hello, great to see you. >>Great to see you as well, John. It's an annual tradition. On the last day of reinvent. I wish we were doing it in person, but I'm glad at least were able to do it. Virtually >>the good news is, I know you could arrested last night normally at reinvent you just like we're all both losing our voice at the end of the show. At least me more than you, your and we're just at the end of like okay, Relief. It happens here. It's different. It's been three weeks has been virtual. Um, you guys had a unique format this year went much better than I expected. It would go on because I was pretty skeptical about these long, um, multiple days or weeks events. You guys did a good job of timing it out and creating these activations and with key news, starting with your keynote on December 1st. Now, at the end of the three weeks, um, tell me, are you surprised by the results? Can you give us, Ah, a feeling for how you think everything went? What's what's your take So far as we close out reinvented >>Well, I think it's going really well. I mean, we always gnome or a Z get past, reinvent and you start, you know, collecting all the feedback. But we've been watching all the metrics and you know, there's trade offs. Of course, now I think all of us giving our druthers would be together in Las Vegas, and I think it's hard to replace that feeling of being with people and the excitement of learning about things together and and making decisions together after you see different sessions that you're gonna make big changes in your company and for your customer experience. And yeah, and there's a community peace. And there's, you know, this from being there. There's a concert. The answer. I think people like being with one another. But, you know, I think this was the best that any of us could imagine doing doing a virtual event. And we had to really reinvent, reinvent and all the pieces to it. And now I think that some of the positive trade offs are they. You get a lot mawr engagement than you would normally get in person So normally. Last year, with about 65,000 people in Las Vegas this year, we had 530,000 people registered to reinvent and over 300,000 participate in some fashion. All the sessions had a lot more people who are participating just because you remove the constraints of of travel in costs, and so there are trade offs. I think we prefer being together, but I think it's been a really good community event, um, in learning event for for our customers, and we've been really pleased with it so >>far. No doubt I would totally agree with you. I think a lot of people like, Hey, I love to walk the floor and discover Harry and Sarah Davis moments of finding an exhibit her and the exhibit hall or or attending a session or going to a party, bumping into friends and seeing making new friends. But I think one of the things I want to get your reaction to it. So I think this is comes up. And, you know, we've been doing a lot of Q virtual for the past year, and and everyone pretty much agrees that when we go back, it's gonna be a hybrid world in the sense of events as well as cloud. You know that. But you know, I think one of the things that I noticed this year with reinvent is it almost was a democratization of reinvent. So you really had to reinvent the format. You had 300,000 plus people attend 500 pending email addresses, but now you've got a different kind of beehive community. So you're a bar raiser thinker. It's with the culture of Amazon. So I gotta ask you do the economics does this new kind of extra epiphany impact you and how you raise the bar to keep the best of the face to face when it comes back. And then if you keep the virtual any thoughts on how to leverage this and kind of get more open, it was free. You guys made it free this year and people did show up. >>Yeah, it's a really good question, and it's probably a question will be better equipped to answer in a month or two after we kind of debrief we always do after reading that we spend. Actually, I really enjoy the meeting because the team, the Collective A. W s team, works so hard in this event. There's so many months across everything. All the product teams, um, you know, all the marketing folks, all the event folks, and I think they do a terrific job with it. And we we do about 2.5 3 hour debrief on everything we did, things that we thought was really well the things that we thought we could do better and all the feedback we get from our community and so I wouldn't be surprised if we didn't find things from what we tried this year that we incorporate into what we do when we're back to being a person again. You know, of course, none of us really know when we'll be back in person again. Re event happens to fall on the time of the year, which is early December. And so you with with a lot of people seemingly able to get vaccinated, probably by you know, they'd spring early summer. You could kind of imagine that we might be able to reinvent in person next year. We'll have to see e think we all hope we will. But I'm sure there are a number of pieces that we will take from this and incorporate into what we do in person. And you know, then it's just a matter of how far you go. >>Fingers crossed and you know it's a hybrid world for the Cube two and reinvent and clouds. Let's get into the announcement. I want to get your your take as you look back now. I mean, how many announcements is you guys have me and a lot of announcements this year. Which ones did you like? Which one did you think were jumping off the page, which ones resonated the most or had impact. Can you share kind of just some stats on e mean how many announcements launches you did this >>year? But we had about 100 50 different new services and features that we announced over the last three weeks and reinvent And there, you know the question you're asking. I could easily spend another three hours like my Kino. You know, answering you all the ones that I like thought were important. You know, I think that, you know, some of the ones I think that really stood out for people. I think first on the compute side, I just think the, um the excitement around what we're doing with chips, um, is very clear. I think what we've done with gravitas to our generalized compute to give people 40% better price performance and they could find in the latest generation X 86 processors is just It's a huge deal. If you could save 40% price performance on computer, you get a lot more done for less on. Then you know some of the chip work we're doing in machine learning with inferential on the inference chips that we built And then what? We announced the trainee, um, on the machine learning training ship. People are very excited about the chip announcements. I think also, people on the container side is people are moving to smaller and smaller units of compute. I think people were very taken with the notion of E. K s and D. C s anywhere so they can run whatever container orchestration framework they're running in A. W s also on premises. To make it easier, Thio manage their deployments and containers. I think data stores was another space where I think people realize how much more data they're dealing with today. And we gave a couple statistics and the keynote that I think are kind of astonishing that, you know, every every hour today, people are creating mawr content that there was in an entire year, 20 years ago or the people expect more data to be created. The next three years in the prior 30 years combined these air astonishing numbers and it requires a brand new reinvention of data stores. And so I think people are very excited about Block Express, which is the first sand in the cloud and there really excited about Aurora in general, but then Aurora surveillance V two that allow you to scale up to hundreds of thousands of transactions per second and saved about 90% of supervision or people very excited about that. I think machine learning. You know, uh, Sage Maker has just been a game changer and the ease with which everyday developers and data scientists can build, train, tune into play machine learning models. And so we just keep knocking out things that are hard for people. Last year we launched the first i D for Machine Learning, the stage maker studio. This year, if you look at things that we announced, like Data Wrangler, which changes you know the process of Data Prep, which is one of the most time consuming pieces in machine learning or our feature store or the first see, I see deeper machine learning with pipelines or clarify, which allow you to have explain ability in your models. Those are big deals to people who are trying to build machine learning models, and you know that I'd say probably the last thing that we hear over and over again is really just the excitement around Connect, which is our call center service, which is just growing unbelievably fast and just, you know, the the fact that it's so easy to get started and so easy to scale so much more cost effective with, you know, built from the ground up on the cloud and with machine learning and ai embedded. And then adding some of the capabilities to give agents the right information, the right time about customers and products and real time capabilities for supervisors. Throw when calls were kind of going off the rails and to be ableto thio, stop the the contact before it becomes something, it hurts. The brand is there. Those are all big deals that people have been excited about. >>I think the connecting as I want to just jump on that for a second because I think when we first met many, many years ago, star eighth reinvent. You know the trends are always the same. You guys do a great job. Slew of announcements. You keep raising the bar. But one of the things that you mentioned to me when we talked about the origination of a W S was you were doing some stuff for Amazon proper, and you had a, you know, bootstrap team and you're solving your own problems, getting some scar tissue, the affiliate thing, all these examples. The trend is you guys tend to do stuff for yourself and then re factor it into potentially opportunities for your customers. And you're working backwards. All that good stuff. We'll get into that next section. But this year, more than ever, I think with the pandemic connect, you got chime, you got workspaces. This acceleration of you guys being pretty nimble on exposing these services. I mean, connect was a call center. It's an internal thing that you guys had been using. You re factored that for customer consumption. You see that kind of china? But you're not competing with Zoom. You're offering a service toe bundle in. Is this mawr relevant? Now, as you guys get bigger with more of these services because you're still big now you're still serving yourself. What? That seems to be a big trend now, coming out of the pandemic. Can you comment on um, >>yeah, It's a good question, John. And you know we do. We do a bunch of both. Frankly, you know, there there's some services where our customers. We're trying to solve certain problems and they tell us about those problems and then we build new services for him. So you know a good example that was red shift, which is our data warehouse and service, you know, two or three very large customers of ours. When we went to spend time with them and asked them what we could do to help them further, they just said, I wish I had a data warehousing service for the cloud that was built in the AWS style way. Um and they were really fed up with what they were using. Same thing was true with relation databases where people were just fed up with the old guard commercial, great commercial, great databases of Oracle and Sequel Server. And they hated the pricing and the proprietary nature of them and the punitive licensing. And they they wanted to move to these open engines like my sequel and post dress. But to get the same performance is the commercial great databases hard? So we solve that problem with them. With Aurora, which is our fastest growing service in our history, continues to be so there's sometimes when customers articulate a need, and we don't have a service that we've been running internally. But we way listen, and we have a very strong and innovative group of builders here where we build it for customers. And then there are other cases where customers say and connect with a great example of this. Connect with an example where some of our customers like into it. And Capital One said, You know, we need something for our contact center and customer service, and people weren't very happy with what they were using in that space. And they said, You, you've had to build something just to manage your retail business last 15, 20 years Can't you find a way to generalize that expose it? And when you have enough customers tell you that there's something that they want to use that you have experienced building. You start to think about it, and it's never a simple. It's just taking that technology and exposing it because it's often built, um, internally and you do a number of things to optimize it internally. But we have a way of building services and Amazon, where we do this working backwards process that you're referring to, where We build everything with the press release and frequently asked questions document, and we imagine that we're building it to be externalized even if it's an internal feature. But our feature for our retail business, it's only gonna be used as part of some other service that you never imagine Externalizing to third party developers. We always try and build it that way, and we always try to have well documented, hardened AP eyes so that other teams can use it without having to coordinate with those teams. And so it makes it easier for us to think about Externalizing it because we're a good part of the way there and we connect we. That's what we did way generalized it way built it from the ground up on top of the cloud. And then we embedded a bunch of AI and it so that people could do a number of things that would have taken him, you know, months to do with big development teams that they could really point, click and do so. We really try to do both. >>I think that's a great example of some of the scale benefits is worth calling out because that was a consistent theme this past year, The people we've reported on interviewed that Connect really was a lifeline for many during the pandemic and way >>have 5000 different customers who started using connect during the pandemic alone. Where they, you know, overnight they had to basically deal with having a a call center remotely. And so they picked up connect and they spun up call center remotely, and they didn't really quickly. And you know, it's that along with workspaces, which are virtual desktops in the cloud and things like Chime and some of our partners, Exume have really been lifelines for people. Thio have business continuity during a tandem. >>I think there's gonna be a whole set of new services that are gonna emerge You talked about in your keynote. We talked about it prior to the event where you know, if this pandemic hit with that five years ago, when there wasn't the advancements in, say, videoconferencing, it'd be a whole different world. And I think the whole world can see on full display that having integrated video communications and other cool things is gonna have a productivity benefit. And that's kind >>of could you imagine what the world would have been like the last nine months and we didn't have competent videoconferencing. I mean, just think about how different it would have been. And I think that all of these all of these capabilities today are kind of the occult 1.5 capabilities where, by the way, thank God for them. We've we've all been able to be productive because of them. But there's so early stage, they're all going to get evolved. I'm so significantly, I mean, even just today, you know, I was spending some time with with our team thinking about when we start to come back to the office and bigger numbers. And we do meetings with our remote partners, how we think about where the center of gravity should be and who should be on video conferencing and whether they should be allowed to kind of video conference in conference rooms, which are really hard to see them. We're only on their laptops, which are easier and what technology doesn't mean that you want in the conference rooms on both sides of the table, and how do you actually have it so that people who are remote could see which side of the table. I mean, all this stuff is yet to be invented. It will be very primitive for the next couple few years, even just interrupting one another in video conferencing people. When you do it, the sound counsel cancels each other out. So people don't really cut each other off and rip on one another. Same way, like all that, all that technology is going to get involved over time. It's a tremendous >>I could just see people fighting for the mute button. You know, that's power on these meetings. You know, Chuck on our team. All kidding aside, he was excited. We talked about Enron Kelly on your team, who runs product marketing on for your app side as well as computer networking storage. We're gonna do a green room app for the Q because you know, we're doing so many remote videos. We just did 112 here for reinvent one of things that people like is this idea of kind of being ready and kind of prepped. So again, this is a use case. We never would have thought off if there wasn't a pandemic. So and I think these are the kinds of innovation, thinking that seems small but works well when you start thinking about how easy it could be to say to integrate a chime through this sdk So this is the kind of things, that kind thing. So so with that, I want to get into your leadership principles because, you know, if you're a startup or a big company trying to reinvent, you're looking at the eight leadership principles you laid out, which were, um don't be afraid to reinvent. Acknowledge you can't fight gravity. Talent is hungry to reinvent solving real customer problems. Speed don't complex. If I use the platform with the broader set of tools, which is more a plug for you guys on cloud pull everything together with top down goals. Okay, great. How >>do you >>take those leadership principles and apply them broadly to companies and start ups? Because I think start ups in the garage are also gonna be there going. I'm going to jump on this wave. I'm inspired by the sea change. I'm gonna build something new or an enterprise. I'm gonna I'm gonna innovate. How do you How do you see these eight principles translating? >>Well, I think they're applicable to every company of every size and every industry and organization. Frankly, also, public sector organizations. I think in many ways startups have an advantage. And, you know, these were really keys to how to build a reinvention culture. And startups have an advantage because just by their very nature, they are inventive. You know, you can't you can't start a company that's a direct copy of somebody else that is an inventive where you have no chance. So startups already have, you know, a group of people that feel insurgent, and they wanted their passionate about certain customer experience. They want to invent it, and they know that they they only have so much time. Thio build something before money runs out and you know they have a number of those built in advantages. But I think larger companies are often where you see struggles and building a reinvention and invention culture and I've probably had in the last three weeks is part of reinvent probably about 40 different customer meetings with, you know, probably 75 different companies were accomplished in those or so and and I think that I met with a lot of leaders of companies where I think these reinvention principles really resonated, and I think they're they're battling with them and, you know, I think that it starts with the leaders if you, you know, when you have big companies that have been doing things a certain way for a long period of time, there's a fair bit of inertia that sets in and a lot of times not ill intended. It's just a big group of people in the middle who've been doing things a certain way for a long time and aren't that keen to change sometimes because it means ripping up something that they that they built and they remember how hard they worked on it. And sometimes it's because they don't know what it means for themselves. And you know, it takes the leadership team deciding that we are going to change. And usually that means they have to be able to have access to what's really happening in their business, what's really happening in their products in the market. But what customers really think of it and what they need to change and then having the courage and the energy, frankly, to pick the company up and push him to change because you're gonna have to fight a lot of inertia. So it always starts with the leaders. And in addition to having access that truth and deciding to make the change, you've gotta also set aggressive top down goal. The force of the organization moved faster than otherwise would and that also, sometimes leaders decide they're gonna want to change and they say they're going to change and they don't really set the goal. And they were kind of lessons and kind of doesn't listen. You know, we have a term the principal we have inside Amazon when we talk about the difference between good intentions and mechanisms and good intentions is saying we need to change and we need to invent, reinvent who we are and everyone has the right intentions. But nothing happens. Ah, mechanism, as opposed to good intention, is saying like Capital One did. We're going to reinvent our consumer digital banking platform in the next 18 months, and we're gonna meet every couple of weeks to see where we are into problem solved, like that's a mechanism. It's much harder to escape getting that done. Then somebody just saying we're going to reinvent, not checking on it, you know? And so, you know, I think that starts with the leaders. And then I think that you gotta have the right talent. You gotta have people who are excited about inventing, as opposed to really, Justin, what they built over a number of years, and yet at the same time, you're gonna make sure you don't hire people who were just building things that they're interested in. They went where they think the tech is cool as opposed to what customers want. And then I think you've got to Really You gotta build speed into your culture. And I think in some ways this is the very biggest challenge for a lot of enterprises. And I just I speak to so many leaders who kind of resigned themselves to moving slowly because they say you don't understand my like, companies big and the culture just move slow with regulator. There are a lot of reasons people will give you on why they have to move slow. But, you know, moving with speed is a choice. It's not something that your preordained with or not it is absolutely a leadership choice. And it can't happen overnight. You can't flip a switch and make it happen, but you can build a bunch of things into your culture first, starting with people. Understand that you are gonna move fast and then building an opportunity for people. Experiment quickly and reward people who experiment and to figure out the difference between one way doors and two way doors and things that are too way doors, letting people move quick and try things. You have to build that muscle or when it really comes, time to reinvent you won't have. >>That's a great point in the muscle on that's that's critical. You know, one of things I want to bring up. You brought on your keynote and you talk to me privately about it is you gave attribute in a way to Clay Christensen, who you called out on your keynote. Who was a professor at Harvard. Um, and he was you impressed by him and and you quoted him and he was He was your professor there, Um, your competitive person and you know, companies have strategy departments, and competitive strategy is not necessarily departments of mindset, and you were kind of brought this out in a zone undertone in your talk, we're saying you've got to be competitive in the sense of you got to survive and you've got to thrive. And you're kind of talking about rebuilding and building and, you know, Clay Christians. Innovative dilemma. Famous book is a mother, mother teachings around metrics and strategy and prescriptions. If he were alive today and he was with us, what would he be talking about? Because, you know, you have kind of stuck in the middle. Strategy was not Clay Christensen thing, but, you know, companies have to decide who they are. Their first principles face the truth. Some of the things you mentioned, what would we be talking with him about if we were talking about the innovator's dilemma with respect to, say, cloud and and some of the key decisions that have to be made right now? >>Well, then, Clay Christensen on it. Sounds like you read some of these books on. Guy had the fortunate, um, you know, being able to sit in classes that he taught. And also I got a chance. Thio, meet with him a couple of times after I graduated. Um, school, you know, kind of as more of a professional sorts. You can call me that. And, uh, he he was so thoughtful. He wasn't just thoughtful about innovation. He was thoughtful about how to get product market fit. And he was thoughtful about what your priorities in life were and how to build families. And, I mean, he really was one of the most thoughtful, innovative, um, you know, forward thinking, uh, strategist, I had the opportunity Thio encounter and that I've read, and so I'm very appreciative of having the opportunity Thio learn from him. And a lot of I mean, I think that he would probably be continuing to talk about a lot of the principles which I happen to think are evergreen that he he taught and there's it relates to the cloud. I think that one of the things that quite talked all the time about in all kinds of industries is that disruption always happens at the low end. It always happens with products that seem like they're not sophisticated enough. Don't do enough. And people always pooh pooh them because they say they won't do these things. And we learned this. I mean, I watched in the beginning of it of us. When we lost just three, we had so many people try and compare it Thio things like e m. C. And of course, it was very different than EMC. Um, but it was much simpler, but And it and it did a certain set of activities incredibly well at 1 1/100 of the price that's disrupted, you know, like 1 1/100 of the price. You find that builders, um, find a lot of utility for products like that. And so, you know, I think that it always starts with simple needs and products that aren't fully developed. That overtime continue to move their way up. Thio addressing Maura, Maura the market. And that's what we did with is what we've done with all our services. That's three and easy to and party ass and roar and things like that. And I think that there are lots of lessons is still apply. I think if you look at, um, containers and how that's changing what compute looks like, I think if you look at event driven, serverless compute in Lambda. Lambda is a great example of of really ah, derivative plays teaching, which is we knew when we were building Lambda that as people became excited about that programming model it would cannibalize easy to in our core compute service. And there are a lot of companies that won't do that. And for us we were trying to build a business that outlasts all of us. And that's you know, it's successful over a long period of time, and the the best way I know to do that is to listen to what customers We're trying to solve an event on their behalf, even if it means in the short term you may cannibalize yourself. And so that's what we always think about is, you know, wherever we see an opportunity to provide a better customer experience, even if it means in the short term, make cannibalism revenue leg lambda with complete with easy to our over our surveillance with provisions or are we're going to do it because we're gonna take the long view, and we believe that we serve customers well over a long period of time. We have a chance to do >>that. It's a cannibalize yourself and have someone else do it to you, right? That's that's the philosophy. Alright, fine. I know you've got tight for time. We got a you got a hard stop, But let's talk about the vaccine because you know, you brought up in the keynote carrier was a featured thing. And look at the news headlines. Now you got the shots being administered. You're starting to see, um, hashtag going around. I got my shot. So, you know, there's a There's a really Momenta. Mit's an uplifting vibe here. Amazon's involved in this and you talked about it. Can you share the innovation? There can just give us an update and what's come out of that and this supply chain factor. The cold chain. You guys were pretty instrumental in that share your your thoughts. >>We've been really excited and privileged partner with companies who are really trying to change what's possible for all of us. And I think you know it started with some of the companies producing vaccines. If you look at what we do with Moderna, where they built their digital manufacturing sweet on top of us in supply chain, where they used us for computing, storage and data warehousing and machine learning, and and on top of AWS they built, they're Cove in 19 vaccine candidate in 42 days when it normally takes 20 months. I mean, that is a total game changer. It's a game changer for all of us and getting the vaccine faster. But also, you just think about what that means for healthcare moving forward, it zits very exciting. And, yeah, I love what carriers doing. Kariya is building this product on top of AWS called links, which is giving them end and visibility over the transportation and in temperature of of the culture and everything they're delivering. And so it, uh, it changes what happens not only for food, ways and spoilage, but if you think about how much of the vaccine they're gonna actually transport to people and where several these vaccines need the right temperature control, it's it's a big deal. And what you know, I think there are a great example to what carrier is where. You know, if you think about the theme of this ring and then I talked about in my keynote, if you want to survive as an organization over a long period of time, you're gonna have to reinvent yourself. You're gonna have to probably do it. Multiple times over and the key to reinventing his first building, the right reinvention culture. And we talk about some of those principles earlier, but you also have to be aware of the technology that's available that allows you to do that. If you look at Carrier, they have built a very, very strong reinvention culture. And then, if you look at how they're leveraging, compute and storage and I o. T at the edge and machine learning, they know what's available, and they're using that technology to reinvent what's what's possible, and we're gonna all benefit because of >>it. All right. Well, Andy, you guys were reinventing the virtual space. Three weeks, it went off. Well, congratulations. Great to go along for the ride with the cube virtual. And again. Thank you for, um, keeping the show alive over there. Reinvent. Um, thanks for your team to for including the Cube. We really appreciate the Cube virtual being involved. Thank you. >>It's my pleasure. And thanks for having me, John and, uh, look forward to seeing you soon. >>All right? Take care. Have a hockey game in real life. When? When we get back, Andy Jesse, the CEO of a W s here to really wrap up. Reinvent here for Cuba, Virtual as well as the show. Today is the last day of the program. It will be online for the rest of the year and then into next month there's another wave coming, of course. Check out all the coverage. Come, come back, It's It's It's online. It's all free Cube Cube stuff is there on the Cube Channel. Silicon angle dot com For all the top stories, cube dot net tons of content on Twitter. Hashtag reinvent. You'll see all the commentary. Thanks for watching the Cube Virtual. I'm John Feehery.

Published Date : Dec 17 2020

SUMMARY :

Good to see you remotely Great to see you as well, John. the good news is, I know you could arrested last night normally at reinvent you just like we're all both losing And there's, you know, this from being there. And then if you keep the virtual any thoughts on how All the product teams, um, you know, all the marketing folks, all the event folks, I mean, how many announcements is you guys have and the keynote that I think are kind of astonishing that, you know, every every hour more than ever, I think with the pandemic connect, you got chime, you got workspaces. could do a number of things that would have taken him, you know, months to do with big development teams that And you know, it's that along with workspaces, which are virtual desktops in the cloud and to the event where you know, if this pandemic hit with that five years ago, when there wasn't the advancements of the table, and how do you actually have it so that people who are remote could see which side of the table. We're gonna do a green room app for the Q because you know, we're doing so many remote videos. How do you How do you see these eight principles And then I think that you gotta have the right talent. Some of the things you mentioned, what would we be talking with him about if we were talking about the Guy had the fortunate, um, you know, being able to sit in classes that he taught. We got a you got a hard stop, But let's talk about the vaccine because you know, And I think you know it started with some of the Well, Andy, you guys were reinventing the virtual space. And thanks for having me, John and, uh, look forward to seeing you soon. the CEO of a W s here to really wrap up.

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Shannon Kellog, Amazon & Gregory Wetstone, ACORE & Colleen Pickford, ACORE | AWS re:Invent 2020


 

>>From around the globe, it's the cube with digital coverage of AWS reinvent 2020 sponsored by Intel and AWS. >>We continue our coverage here on the cube of AWS reinvent 2020 I'm John Wallace, glad to be with you here and glad that you've joined us for an important discussion. You know, a lot of companies and many industries are making a very concerted effort toward promoting greater diversity and inclusion within their various workforces. And the renewable energy industry is certainly a big part of that movement. And here to talk about how AWS is supporting that and what the industry itself is doing. I'm proud to and pleased to welcome three guests. We have Shannon Kellogg with us from AWS. He's the vice president of public policy for the Americas. Shannon, thanks for being with us here on the cube. >>You back. Thank you. And great >>Whetstone, who is the president and CEO of the American council on renewable energy. We're going to call it a core from here on out, and also joining us Colleen Pickford, who was the EVP at ACOR, and welcome to both of you. Glad we could have it here on the cube. Glad to be here. John's great. You bet. Absolutely looking forward to this discussion first off, Shannon, let me, let me turn it over to you. I know, uh, AWS had some fairly significant announcements, uh, very recently about renewable and, um, you know, launching that on, around reinvent 2020, if he would take us through that a little bit about that commitment and what exactly that news was all about. >>Well, thank you on, uh, Amazon overall, uh, made a very, uh, significant announcement, uh, last week of 26, uh, renewable energy projects around the world. Uh, so many of those here in the U S but also, uh, many of those, uh, internationally and, um, the announcements, uh, collectively last week, along with what we've already announced previously in renewable energy projects now makes us the largest, uh, corporate, uh, buyer of renewable energy in the world. And so we're really excited about that. Um, this is part of our longterm, uh, efforts, uh, to be a hundred percent renewable, um, in our, uh, uh, footprint around the AWS infrastructure, uh, footprint, uh, but also a part of the broader, uh, commitment that we have at Amazon, including around climate and sustainability. So, uh, we were really super excited about last week from now. >>Yeah. Can you give me an idea of the flavor of the projects? I mean, you're talking about more than two dozen, uh, and as you said there around the world, so I assumed pretty wide variety of impacts and, and of, uh, initiatives as well, but maybe just to give those watching at home and idea of what the scale at this point. >>Well, it's a mix of, uh, solar and wind, uh, projects. Uh, like I said, both in the U S and abroad. Um, we had previously announced, uh, uh, several, um, solar projects in the Commonwealth of Virginia. For example, with last week's announcements, we added more, uh, solar, uh, in Virginia, we had previously, uh, uh, announced, uh, wind projects in Ohio and we added more, uh, wind, uh, and, um, uh, you know, large scale utility scale projects in Ohio. And so we also included other States of course, are in the U S and in countries as well, including, uh, one of the first offshore, uh, projects, uh, offshore wind projects that we've done, uh, with, uh, in this case with, uh, off of the coast of Germany. >>All right, Greg, when you hear about that kind of commitment that AWS is making, uh, in terms of, uh, not only from a geographical standpoint, but from a variety of standpoint, we're talking about when we're talking about solar, um, I mean, what is, what stands out to you with regard to the, the impact of that kind of commitment and that kind of initiative >>Kale it's really impactful. It's such an impressive thing to be able to bring that many new renewable projects that are that big online in a single year, that the total amount of new clean generation is on the order of 4,000 megawatts. It wasn't that long ago. That would be a great year for the renewable sector as a whole in the United States. If you go back 10, 12 years. So the idea that one company is now procuring so much renewable power is phenomenally exciting, and we're just so proud of Amazon and it's big progress toward Amazon. So a hundred percent goal, uh, and really, uh, toward the broader effort to reduce greenhouse gas emissions rapidly enough to stay within shouting distance of what scientists say we need to do in order to protect our planet's climate. >>Right. Great point. Uh, Colleen, I know you made an interesting point recently, you were talking about the accelerated membership program, which is, uh, an initiative that you've just launched, uh, in terms of trying to create greater diversity and equity and inclusion within the renewable energy, uh, workforce, uh, AWS big sponsor of that, um, founding partner. Uh, if you would tell us a little bit more about that program, uh, and, and what you see is what you hope it's near term or short term impact might be. And then maybe the long tail of that, you know, what kind of impact you can have eventually? >>Yeah, absolutely a core like toward like many in our industry, we've been looking at how we can play a role in creating a more equitable and just future. Um, and we were lucky because we have board members who went during our normal boring board meetings, and we're looking at our membership, asked me, they said, what are you doing to bring more diversity into a core membership? And I had to say, not enough, and that's really the Genesis for the accelerate program. And we were really fortunate to have Shannon and Amazon and our other board members work with us to develop a program that will create opportunities for companies that are owned or led by women or people of color to access a core in all of our benefits for two years and create additional resources for them to really grow their businesses in a way that they may not otherwise be able to. >>Yeah. Shannon did point out that you are board members, Colleen just, just mentioned, um, uh, of a core. What is it about this particular initiative that you think that has peaked the AWS entrust? >>This is Colleen said, uh, we were discussing at the board level, you know, ways that we could, um, do more as a or, uh, in this companies in this sector, promote diversity and inclusion. And we were brainstorming one day and came up with this, uh, with this idea, you know, it's, I'm really excited about it because, um, we're basically going out and offering a core membership and other services, uh, to entrepreneurs and small businesses in the sector led by, uh, minorities and, um, uh, women leaders. And this is just a fantastic opportunity to assist companies and organizations that are just getting started, uh, in an encourages innovation and encourages obviously diversity and inclusion. And so we're super excited about this effort. >>Is this, is this something that you can direct toward a company of any specific size? I mean, Shannon just touched on it, small business, um, but is, is this applicable? The, the, the accelerate program is this geared toward just the small businesses, larger >>Turn in Britain. Uh, we want to bring more diversity in the sector. We want to help. And it's really the smaller companies that need assistance and making those connections and participating, uh, and gaining the access, uh, and maybe mentoring pro bono services. Uh, we want to help those small companies become bigger, grow this sector and, and help enhance the diversity, the leadership in this sector from underrepresented communities. We want, you know, like much of the economy we recognize the renewable energy sector does not yet look like America looks and that's something we're all fighting to achieve. And it's, uh, incredibly helpful to have an Amazon is really the founding supporter of this program. And after Amazon stepped up, uh, seen a number of other companies join in and helping make this a reality. And we've got a lot of momentum now, very excited about the accelerate program. >>Colleen, I like to hear a little bit more from you on the partnership with AWS in general. Um, I know this isn't the first time that you all have partnered together. So if you would maybe fill in some of the blanks about that history that led us to this initiative, and then for them being the one of the founding partners along with the Berkshire Hathaway foundation. >>Sure. I mean, Amazon's been a member of our board for a number of years now, their commitment to the industry is clear and, you know, Shannon and his whole team actively participate across a core providing us with guidance and with insights like these. I think when you look at what we've done with the accelerate program, you know, it's not the first stop for a new small company organization like eight core, but we can have a measurable impact on their go to market strategies and their ability to grow their business. And Shannon and Amazon gave us that insight and they gave us some additional insights about what we could provide through the accelerate program that could really help make a difference for those companies. >>Hmm. You know, Greg, um, if I could just flip the script just a little bit here or, or, uh, get you back on to the discussion about climate change in general. I know that's just obviously, uh, the, the, a key driver to your organization's mission. Just your thoughts about, you know, where we stand, that you talked about trying to be within shouting distance of certain goals. I know there's been discussion about United States for joining the Paris accord, um, and committing to voluntary, uh, uh, emissions controls, just, I mean, where are we in your mind in terms of, of trying to seriously address the problem >>We're behind? I mean, the surprising thing is the renewable sector has been growing at a booming pace. We had over $60 billion in investment last year and wind and solar power, uh, one of the most important economic drivers for the country. Um, we're going to end up despite all of the difficulties presented by 2020 with a pandemic, we're going to have record renewable energy growth in 2020, we're going to bust through the old record, which was about 23,000 megawatts. And we'll be more like 27,000 megawatts. So that's great, but to get our arms around the climate issue, we know we have to grow much more rapidly. We've set a goal at a core of achieving a trillion dollars and investment by 2030, starting when we launched that program back in 2018, uh, and we made a lot of headway, but we're behind. We need to be investing closer to 90, a hundred billion a year in order to see that growth in logging at growth at a much higher rate, we feel really optimistic about getting a tailwind from the new administration, the desire to build back that, or, uh, the clear focus on policies and that value the ability to generate power, to make our economy grow and grow dramatically without greenhouse emissions, without adding to, uh, climate change. >>So, uh, um, I'm optimistic we can get there, but we know we gotta step it up as much as we've been growing as successful as we've been. It's not enough. And we know that >>Colleen, how does your organization in ACOR trumpet that, um, I know you talked about the nexus of finance and policy and technology. Obviously policy is what, uh, is at the center of this particular discussion, but, but how, how can you in the coming year, especially, um, be a, a key driver in that discussion? >>Well, I think, you know, we bring together a really unique stakeholder group from all across the renewable energy industry. And we take those stakeholders and it gives us a magnified voice to share the message of what's needed to really drive more Watts of renewable energy onto the grid. And what are those barriers in policy to making that possible? So, I mean, that's really how we do it is we bring together the most unique group together, >>But we appreciate the work. Uh, no question about that. It is a dire need that needs to be addressed. And we certainly thank you for that. Uh, Shannon, we thank AWS for their support, not only of this initiative, but of all that you're doing around the world. And, uh, we certainly wish you all the best of success with the accelerate membership program and creating these better hiring opportunities within your industry. So thank you all very much for joining us here on the cube.

Published Date : Dec 15 2020

SUMMARY :

From around the globe, it's the cube with digital coverage of AWS glad to be with you here and glad that you've joined us for an important discussion. And great uh, very recently about renewable and, um, you know, launching that on, uh, footprint, uh, but also a part of the broader, uh, commitment that we have at Amazon, uh, and as you said there around the world, so I assumed pretty wide variety added more, uh, wind, uh, and, um, uh, you know, and really, uh, toward the broader effort to reduce greenhouse uh, and, and what you see is what you hope it's near term or short term And I had to say, What is it about this particular initiative that you think that has peaked the This is Colleen said, uh, we were discussing at the board level, and gaining the access, uh, and maybe mentoring Colleen, I like to hear a little bit more from you on the partnership with AWS in general. their commitment to the industry is clear and, you know, Shannon and his whole team or, uh, get you back on to the discussion about climate change in general. the desire to build back that, or, uh, the clear focus on policies So, uh, um, I'm optimistic we can get there, but we know we gotta step it up as much I know you talked about the nexus of finance and policy and technology. I mean, that's really how we do it is we bring together the most unique group together, And, uh, we certainly wish you all the best of success with the accelerate membership program and creating

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Meera Vaidyanathan, AWS | AWS re:Invent 2020


 

>>From around the globe. It's the cube with digital coverage of AWS reinvent 2020, sponsored by Intel and AWS. >>Welcome everyone to the cube live and our coverage of AWS reinvent 2020. It's good to have you. I'm your host Rebecca Knight today, we are joined by Mira Vaidhyanathan. She is the product leader for Amazon honey code at AWS. Thank you so much for coming on the cube Mira, my question to be here. So tell our viewers a little bit about Amazon honey code. This was a product that was announced in June of this year. What was the impetus for it? What were you hearing from customers that made you realize there was a need for this? >>Yeah, so Amazon honey code is a fully managed service that allows customers to build powerful mobile and web applications without the need for any programming. So customer has to, they have a growing need, uh, to manage data over time, manage workflows that involve multiple people that facilitate complex business processes. And today we're doing this through spreadsheets and mailing, these spreadsheets via email. And what ends up happening is you have a whole lot of spreadsheets with different data, and it usually falls to one person to consolidate all the information and create a source of truth, um, organizations that have the resources to build custom applications do so, but quite often, these applications just don't get built. And, um, employees in these businesses are managing with these, uh, band-aids set of tools that I just discussed. And, um, so what we wanted to do was to build a, uh, no code, uh, app building platform that customers can use their existing skills to build the apps that they need for their day-to-day lives. So no programming required. You bring the skills, you have to just, uh, you know, those of using spreadsheets to be able to build, uh, apps to manage, um, all of your productivity and collaboration needs. So we tried to do with honeycomb. >>What has the reception been since you launched back in Sharon, what are, what are you hearing from developers about how it's changed the way they're doing their business? >>Customers are very excited that AWS now has a solution in this space. And from the very first day, from the day of launch, we've just seen a lot of interests from organizations of all sizes, both domestic and international and customers have been building apps to solve various problems. In fact, the very first app that a customer has shared with us was, uh, a COVID tracking app for HL care center in New Hampshire, where, uh, you know, parents had been standing in line for tens of minutes waiting to drop off their children and filling out a form at the entry point. And, um, this, uh, customer built an app over a weekend, uh, and was able to it reducing the drop-off time two minutes. Um, we've also seen a great deal of activity in our community forum, where customers are exchanging ideas and learning from each other. And what they really like about honeycomb is how easy it is to spin up an application without needing to think about databases or servers or deployments. And they also like that by building just one app it's immediately available in both web and in mobile. And, um, of course the best of all is the fact that all of the data is up-to-date and they're able to make informed decisions based on the data in these apps. Um, customers have also been very forthcoming about, uh, feature ideas and requests, and that is continually feeding into our roadmap. >>So I want to talk about some other use cases. You mentioned the childcare center in New Hampshire, which sounds as though you helped save these parents a lot of time and alleviate some of their stress. What other kinds of use cases are you here? >>Sure. Uh, the types of apps that we've heard about include, uh, like leave and vacation requests and organizations, um, a team has built a hotel management, a booking system, contracts management for an unemployment center, sales opportunity tracking, um, status reporting across distributed teams, which is a reality that we're all living today. Um, more specifically we, uh, uh, we know of a customer who has a 6,000 person team, um, and they built an app to manage service costs requests. So this is a systems integrator and they're using this app across 10 partner teams, uh, across the world. Um, we've also heard about a coffee trader who has built an app to manage, uh, their coffee orders across both domestic and foreign markets. And previously they were doing this via email and, uh, through spreadsheets. So those are the different cases that we've heard about >>What kinds of internal interest are you having within AWS for honey code? I'm told that there is a great deal of interest within the organization itself. >>Absolutely. Yeah. There's been a lot of interest that at Amazon, uh, there isn't a day that goes by that I don't hear from a new team that has a use case that they need to build an app today on honeycomb. Um, and these are usually, you know, use cases that customers have been solving with spreadsheets or our internal ticketing tool, uh, because they haven't had the resources to build their own custom app. Um, there, our HR team, um, uh, one of the HR teams at Amazon, in fact, it's built an app that is consolidating across four different tools, so they can get an accurate picture of what is going on with, uh, any particular team, you know, head count, how many roles are still to be filled, et cetera. Um, another example is a marketing team that is managing all of their marketing campaigns, uh, through a Honeycutt app, so they can see how campaigns have we already executed this month. >>How many still remain, what are the results from these campaigns, all of this, uh, in one place. And, um, in fact, in the honeycomb team itself, uh, we, uh, uh, use honey good for, uh, managing all of our internal processes from our product roadmap to, uh, program management, to managing and tracking our goals. And because we're also distributed these days, um, we seem to be spending up on an app on auto practically daily basis. In fact, today the team is running a hackathon and all of the ideas for the hackathon were, um, gathered on a honeycomb app. And then later today we'll be doing demos and voting, uh, on the best time, uh, hackathon project. So it's, it's given rise to a lot of new ideas and, uh, a lot of new ways in which, uh, we're, we're able to work together collaboratively, >>Well, an app a day. I love it. Um, so it does sound like the, kind of the collaboration you're describing and the ways in, within the transparency, particularly during this, these COVID times when people, as you say, we're working, dispersed teams are remote. Um, there's a lot of isolation. It does seem like it's, it's really a revelation. What, you're, what you're doing here. >>Yeah. It's been really, uh, it's been a learning experience for us as well, you know, working remotely and trying to figure out how do we keep each other up-to-date on what we're doing. How do we make sure that, uh, you know, we, we find ways to replace those hallway conversations, those water cooler conversations as we like to call them. Uh, and, and so we find ourselves, uh, interacting via these apps a lot more, trying to keep everyone abreast of what we're doing by updating project status. And so on, in addition, of course, to, you know, uh, uh, meetings, um, online on video, uh, it has certainly helped us all stay on the same page. In fact, um, honeycomb the product launch itself was managed via a honeycomb app. And normally that's something that, you know, most of the teams either build a custom app for, or manage, uh, via a spreadsheet and probably hundreds of post-it notes. >>So the, the product is relatively new, but you had some announcements last week at AWS reinvent. Tell us a little bit about those. >>Yeah. And the last few weeks we've had a slew of new announcements and they fall into three major areas, really, um, integrations, uh, identity and app building features. Um, for the first we announced, um, integrations with Amazon app flow and Zapier to integrate with external data sources to push and pull data into and out of honeycomb. Um, we also announced the ability to set up and log in with multiple identity providers, including Okta and Google, to make it easier for our customers to, uh, manage, manage user accounts, um, as well as the first single sign on and last but not least, uh, we've announced several features to make it easier for app builders, as well as the end users of these apps. Um, not only to make the apps more functional, but also more delightful to use. And these include, uh, features like border styles, uh, conditional styling, as well as easier ways to sort and filter your data in your app screens. >>You used the word delightful, which is, which is absolutely an adjective that so many of us associate with Amazon. Tell us a little bit about how you are working to make these, uh, the, the user interface more delightful, as you say. >>Yeah. We're continually adding new features to make it easier. So, you know, every business user doesn't have to think like a UX designer. So we're, we're trying to, um, think about the ways, uh, you, you, you look at all the productivity apps today, you, you want certain sets of data to pop up in your app. Uh, for example, you know, if the status of a project is red, not only do you want it to notify the appropriate parties, but you also want that information to pop up, um, in an app. So it's very easy just using a very simple expression. You can set up the rules, the conditional rules to say, Hey, if the status is red, then, you know, make sure or status is delayed, then pop it up and, you know, bright red. So it catches my eye. The next time I look and look at an app. So we're trying to find ways to, uh, you know, thinking about all of the business use cases, trying to find ways to help customers make the information, um, pop better in their apps. So they're, uh, so they, you know, deliver more value, um, in businesses >>Up here in Amazon app flow. What are the business use cases in terms of those and what are they, what are available now? >>Yeah, so, uh, both, uh, integrations with Zapier and app flow enable customers to build even richer applications because now they're, uh, you know, previously they were building applications just based on the data that the sitting in, in honeycomb and with these integrations. Now they can bring in data from other sources, programmatically. So these include integrations to apps like Salesforce or Slack, JIRA, Amazon S3, et cetera. And, um, this makes it possible for business users to use Zapier or app flow, uh, to, to build, um, powerful integrations. So I'll give you an example. Um, let's say a sales team can use, uh, a honeycomb to build an app to process their sales inquiries. And, uh, instead of dealing with emails and spreadsheets, what they can do is use Zapier to automatically pull in requests that come into their website. Um, and this can be pulled straight into a honeycomb app, which can then generate a notification to the sales manager to approve a quote. Um, and then the quote can be generated and emailed to the customer. All of this is made possible through, um, and integration with, uh, with Zapier. And you can integrate with Amazon app flow, uh, to pull in data from Salesforce. So it makes it possible for customers to, um, use more up-to-date information and their apps making it, uh, driving better decisions and more informed decisions. And what >>Type of new templates are now available. >>Yeah. Uh, back in June, when we launched, we had about 10 templates for common use cases in businesses. And since then we've been regularly adding more to that repository. Uh, our most recent additions to the template library include, uh, the ability to run meetings virtually, which we're doing eight hours a day, these days, instant polls, a collaborative brainstorming template, um, as well as applicant tracking. And we'll continue to add more in the coming months. >>There's just no question that this is such a high growth area. Uh, Gartner estimated last year, that low-code no-code approaches will represent more than 65% of application development inside companies by 2024 foresters also projecting a $21 billion by 2024. What I want you to look into your crystal ball here and just tell us a little bit about what you're expecting in the next six to 12 months and what, and what's what you're hoping for the future for Amazon honey honeycomb. >>Uh, we remained focused on, uh, you know, helping business users solve problems that were previously out of their reach because they either lacked the resources or the skills or support from it. Um, honey code apps have the scale and security that customers expect from an AWS service. And over time, uh, we expect to add more features that make it progressively easier for business users to develop without needing how to learn, how to code. And we will also expect to add features that are required by it, departments for adoption in enterprises, >>Mirror. What have you hearing from customers about what they, what they're wanting to hear from you just w I want you to close us out here and, and give us what you're hearing, and then what your best advice is for managers who are thinking about, uh, trying to adopt some of these low-code no-code approaches and are, and are interested in what they're hearing in terms of what you're saying about the collaboration and transparency that these, that these tools provide. >>Yeah. Um, the, these, these tools make it possible for, uh, anyone in any business, you know, HR marketing program managers, product managers, really, um, anyone to, uh, build applications that are very specific and tailored to your business needs. And these, because these applications don't require the typical process of, uh, you know, selecting a database, selecting the storage layer, selecting all of these things. Um, and they're deployed almost immediately, like as soon as an app is built, it's available to the end users to use it makes it possible for the applications to evolve with your needs. Um, in fact, this is, this is what I see everyday with the apps that we build for ourselves is, you know, it works this week next week. We're like, Hmm, what if we tried something slightly differently? Uh, because our, our, um, you know, we, we we've become more efficient, our techniques evolve over time. >>Uh, and th th th the situation changes as we're seeing every day, uh, uh, in COVID times. So it makes it possible to just, uh, to, to have the applications grow with you as your business grows and evolves. And, um, so that's, what's really exciting for me with a honeycomb is, um, uh, things that were, uh, you know, usually, uh, out of the reach of, of business users now, uh, you know, they're able to build these applications and they use the exact same skills that, um, they might have used with spreadsheets. So, uh, that's, what's really exciting and we're going to continue to listen to our customers. And, uh, we know that business users want to be more productive and want easier to use tools. And that's what we'll be working on >>Mira bitey enough. And thank you so much for coming on the Cuba. It was a real pleasure talking to you. Likewise, thank you so much. And thank you for tuning into the cubes coverage of AWS reinvent 2020 I'm Rebecca Knight stay tuned.

Published Date : Dec 10 2020

SUMMARY :

It's the cube with digital coverage of AWS What were you hearing from customers that made you realize there was a need for this? And what ends up happening is you have a whole lot New Hampshire, where, uh, you know, parents had been standing in line for tens of minutes What other kinds of use cases are you here? uh, uh, we know of a customer who has a 6,000 person team, What kinds of internal interest are you having within AWS for honey code? you know, head count, how many roles are still to be filled, et cetera. from our product roadmap to, uh, program management, to managing and tracking particularly during this, these COVID times when people, as you say, And so on, in addition, of course, to, you know, uh, uh, meetings, um, So the, the product is relatively new, but you had some announcements last week at AWS reinvent. And these include, uh, uh, the, the user interface more delightful, as you say. So they're, uh, so they, you know, deliver more value, What are the business use cases in terms of those and what are they, to build even richer applications because now they're, uh, you know, uh, the ability to run meetings virtually, which we're doing eight hours a day, What I want you to look into your crystal ball here and just tell us a little bit Uh, we remained focused on, uh, you know, helping business users solve problems that were previously I want you to close us out here and, and give us what you're hearing, and then what your best advice is for managers Uh, because our, our, um, you know, we, we we've become more efficient, to have the applications grow with you as your business grows and evolves. And thank you so much for coming on the Cuba.

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Anupam Sahai & Anupriya Ramraj, Unisys | AWS re:Invent 2020


 

>>from around the globe. It's the Cube with digital coverage of AWS reinvent 2020 sponsored by Intel AWS and our community partners. Welcome to the cubes Coverage of AWS reinvent 2020. The digital version I'm Lisa Martin and I'm joined by a couple of guests from Unisys. Please welcome unprompted high BP and Cloud CTO on income. Great to have you on the program. Thanks for joining me today. >>Great to be here leader >>and a new pre or a new Ram Raj, VP of Cloud Services. A new welcome. Great to have you on a swell. Great >>to be here in this virtual AWS being that great. >>Thank you. Very socially Distance We're following all the guidelines here. A new Let's start with you. I'd love to get just kind of Ah, you know, a vision of the AWS Unisys partnership. I know you guys are advanced consulting partner MSP. Tell me about that partnership. >>Absolutely. Lisa, we see our clients on a cloud journey which we accelerate with Unisys Cloud Services and AWS partnership is a big piece of that again. Way thorough. We have bean rated in aws MSP partner Come out very, very highly from those msb audited our, uh and we're investing in multiple competencies across the boat as well. So and we work very closely with AWS in terms off innovating in sharing our platform cloud 44 world map In looking at what our customers looking around the corner, what services could be co developed. So we're looking at some potential I o T engagements to jointly with AWS is, well, eso you're always co inventing and it's a great partnership with a W s >>excellent. And you let's stick with you Following on hybrid Cloud Journey you mentioned the Cloud Forte platform. I wanted to understand what that platform is, how your co developing that with AWS and how your customers are benefiting >>absolutely s. Um, every year Unisys does a cloud barometer study across thousands of our clients and and we got some interesting takeaways from that. Essentially two thirds of her clients that have started this cloud journey believe they don't really realize the benefits out of that and up thio 53% off. The the respondents said they needed some help with cloud security. And this is where I believe that Unisys Cloud Services has a strong viewpoint and can find their AWS, um, journey, no matter where, what challenges they're facing, whether it's budgetary challenges on optimizing AWS and whether it's getting I t operations right when you move your applications to AWS. Um, and is it is it getting the that I have seen cops models established? So no matter where clients are in the A journey, we look to accelerate with our set of solutions and services, and we're very proud about the fact that we respond very me to make sure our clients can innovate and achieve the business outcomes that they need. For example, with California Stink City, we were able to work with them on the AWS. John Pretty set up a native other lake and analytics on top of it so we could actually predict and influence graduation rates with students. Our scores are higher than any off are coming because of the outcomes that we deliver for our clients. And it's really about business outcomes and 40 platform, which helps us drive those outcomes. I mean, probably do you want to add on without cloud 40 platform? >>Sure, I know eso, as as I knew was saying cloud for the platform provides AH set off capabilities that allows us to create an offer highly differentiated services with Unisys Pipe and, as was mentioned earlier, our cloud solutions are are able to help customers no matter where they are in their car, in their cloud journeys, whether it's ah Greenfield opportunity, where they where the customers are intending to move to the cloud, or if it's a brownfield opportunity where they already have adopted the cloud and are looking to manage and operate and optimize their deployments. Cloud Forte Platform and our Cloud Solutions are able to provide, uh, customized solution for that customer context to really deliver the solution that addresses some of the pain points that you talked about. The keeping points really relate to security to get secured. It also relates to cost optimization and then optimizing the cloud purse, a cloud deployment hybrid cloud deployment of the key requirement. So our cloud 40 platform health drives the key use cases. The key pain points that our customers are looking for through a combination off accelerators, the number of cloud photo accelerators that enable customers to rapidly prove it provisioned customers and to rapidly migrate to the cloud with God rails so that they're the secure, their compliant. And then we've got the the Cloud Cloud 40 Cloud management platform for ensuring provisioning onda management and operations, along with cost optimization capabilities and the eyelid operations. So it's a comprehensive suite off services and solutions that addresses the key business outcomes. There are customers are are looking for >>outcomes. Focused is absolutely critical, especially these days. I knew I wanted to go back to you for a second. You talked about the Unisys Barometer study, and I like the name of that. When was that done? And I'm just wondering if there are certain things that you saw this year from a customer. Cloud journey. Need perspective because of the pandemic that have really influenced that barometer >>Wait Question. Hey said and development is study. The last version of it was done late last year, and we're still waiting on the ones from this year. So, but we're starting to see some of the trends that were influenced by the pandemic. We saw rush to cloud when the pandemic hit because business adopt to to remote workers to do more digital selling and then seeing our CEO is kind of struggle with optimizing and maximizing the results off their cloud. Spend right, So So that's a unique challenge that that we're seeing based on our tryingto interaction. So the rush to the cloud and the ask for more spend optimization and in terms of spend optimization, that's an interesting facet because, uh, it cuts through my multiple angles. It's it's cuts through having the platforms around, being able to dio right predictions on where you spend is going, and then it also it's across collaborative effort. Finn ops. As we see it, we call it as a synopsis of is that we bring to our clients it's passing with multiple organizations, including finance, to sometimes figure out. Where will this business be? Where should you spend be? What should be the reserved instance buys right. So combining cloud knowledge with financial knowledge and organizational and business knowledge. And that's the service that we bring to our clients with our phenoms services. At least a great question about how how is I kind of making the current business climate affecting our operating models? Um, like we said, there's increased ask for Finn ops is an increase. Ask for security ops because security threats have only amplified. And then the entire cloud ups model. I think hybrid cloud operations its's prompted us to rethink a lot off. How do we do? I t operations and and we're investing a lot in terms of automation and then underpinning that by ai led operation. So, um, you talked about the client management platform making sure we've got the best automation and processes which are repeatable around all the way from just doing provisioning to data operations to optimization. Just making all of that robust and repeatable um, is such a value. Add to clients because then they can see SOS can sleep at night knowing that everything is taken care off and, uh, the CIA, the CEOs can be rest assured that hey, they're not going to get that AWS bill that's going to make them hit the roof. So making sure we've got the right checks and balances and approval flow is all a part of our child management platform. And at that point, I know you really passionate AI and the role that it plays in operations and the entire cloud management platform and cloud for day platform So your thoughts in the poem? >>Yes, sir. No, thank you. But so yeah, yeah, I led operations is really part off the bigger question and the pain point that customers are faced with, which is I've reached the cloud. Now, how do I optimized and get benefits from the cloud on the benefits is around. You know, uh, utility for on demand access to resource is, uh, this cost optimization potential and the security, uh, cloud security potential that, if not managed properly, can really blow up in the face. And unfortunately, you know that in the case on the AI ops led Operation Side, that's again a huge foretell area where Unisys Investor is investing a lot off a lot off i p and creating a lot of differentiation. And the objective there is to ask Customers adopt cloud for day as they adopt Unisys Cloud services. They're able to take advantage off cost optimization capabilities, which essentially looks at historical usage on predicts future usage, based on a number off a I artificial intelligence and machine learning technologies that that is able to give you predictions that otherwise very hard to hard to get and, uh, in the cloud environment because of the sheer velocity volume and variety of the data. Doing that in a manual fashion is very, very hard. So automated machine learning driven approach is very productive is very effective on, you know, some of the outcomes that we've achieved is is just amazing. We've been able to save up to 25% off infrastructure costs through the island operations. About 40% off infrastructure incidents have bean reduced due to root cause analysis. Eso onda up to 35% off meantime, to resolution improvements in time. So huge customer benefits driven by e I led operations. The I am a approaches to following the problem. >>Let me see him If I could stick with you for a second big numbers that you just talked about and we talked a few minutes ago about outcomes. It's all about outcomes right now with this rush to cloud as as a new set. And we talked about this on the Cuba all the time. We've seen that the last eight months there is an acceleration of this digital transformation. I'm just curious una come from your perspective as the VP and CTO cloud how are you? What are some of the things that you advise customers to do if they need to rush to the cloud 21 just, you know, move their business quickly and not have the stay on life support. What are some of the things that you advise them to do when they're in this? Maybe a few months ago, when they were in the beginning of this? >>Yeah, that's that's a very interesting question, and lot off our clients are faced with that question as they either they're already in the cloud or the deciding to migrate to the cloud on the whole journey. Customer journeys for either stepping on the cloud or managing and operating the optimizing the cloud deployments is very key. So if you look at the market research that's out there and what we hear from our customers, the key challenges are really, really around. How do I migrate to the cloud without facing a lot of bottlenecks and challenges, and how do I overcome them? So that's the keeping pain point and again cloud for the advisory services and the cloud services that we offer allows customers to take up uh, toe work with us, and we work with the customer to ensure that they're able to do that on and then rapidly migrating to the cloud, managing and operating their operations. The hybrid cloud operations in optimized fashion is a huge challenge. How do they migrate? How do they migrate with security and compliance not being compromised once they're in the cloud, ensuring cloud security is and compliance is is maintained. Ensuring that the cost structure is is optimized so that they're not being mawr wants to move to the cloud compared to on premises and and then taking advantage of the whole cloud. Deployments to ensure you're looking at data are nothing the data to derive meaningful business outcomes. So if the entire end to end customer journey that needs to be looked at optimized. And that's where Unisys comes in with a cloud for the platform where we work with the customers to enhance the journeys. And in this case I want to mention CSU, which is, uh, the California State University, where the approach Unisys to really work with them to deliver uh, cloud services by enhancing the the objective was to enhance the student learning experience to enable adoption off off the technology by the students but also to achieve better performance, better adoption cost savings on we were able to deliver about 30% better performance help realize about 30 33% savings on 40% plus growth in adoption. On this was for about half a million student bodies. The 50,000 plus faculty staff spread across 23 campuses. So deploying, optimizing on and managing the infrastructure is something that Unisys does. Does that. And this is an example of that. I know you want to add anything to that. >>Absolutely Any Permanente's really well and, >>uh, >>it Z also securing, making sure securities with the >>journey >>it Z O Keefe or hybrid cloud. Um, uh, at least I'm sure you're aware of the Unisys tagline is securing tomorrow. So who better s so we really, really take that really, really seriously in terms of making sure we seek clients cloud journeys, and >>you >>probably heard the statistic from her. About 80% off cloud breaches are due to mis configuration, and this could have bean prevented. And and it doesn't. There's an element of the human angle in there. You believe strongly that can automate using our platform. So we've got 2000 plus security policies, which makes sure which again enables our clients to be compliant as well. So no matter what compliant standards, we've got several off our clients, for example, in the financial sector that are hosted on AWS and that we managed and they have to, especially the US They have to comply with Y de f s, the New York Department of Financial Services and making sure that they compliant with all the standards out there, which is next plus plus in this case. So that's part of what we do and enabling those journeys and then just keeping up with the rate of change like on different was talking about the variety and velocity of the data and and the rate of change of the applications out there, especially as businesses react to the pandemic and have to cope with the changing business paradigms out there. They have to be quick. Um, so we've got a drugmaker, one of the most premium drug makers in the US, who is who is against it on AWS, and, uh, they're racing for the cure and they are always looking at How do they get drugs quicker to the market? And that means accelerating applications. And we know that based on research by the Dora study, that if you adopt develops paradigms, you can accelerate 200 times faster than if you didn't. But then you have to underpin backward security as well. So really helping this adopt deaths are cops in all their deployments to AWS so that they can really race for the cure. That's the kind of business outcomes that we really, uh, are really, really proud to drive for our clients. >>Excellent on a pound. Let's wrap this up with you. We've just got about 30 seconds left sticking on the security front. It's such a huge topic right now. It has been for a long time, but even more so during these unprecedented times when you're talking with customers, what makes Unisys unique from a security perspective? >>So first thing is to understand what it takes to solve the hybrid cloud security problem. Like you said earlier, that's the biggest pain point that we hear from customers from our clients on. It's all over the market research all the breaches that have happened, like the zoom breach that happened that compromised about half a million, you know, user log ins. And then there was also the the Marriott breach, where about half a billion users names and credential for legal legal. So it Zaveri easy for customers, potential customers to become like a headline. And our our job really are the companies to make sure that they're not the next capital one or the next Marriott, uh, showing up in the newspaper. So we kind of look at their customer deployments situation on. We put together a comprehensive into an hybrid cloud solution, hybrid cloud security and compliance solution that includes look, securing their cloud infrastructure, their cloud workloads in terms of applications that they might have secured, and also to look at securing their applications, which may or may not be running on the cloud. So we kind of take a very holistic approach, using our homegrown solutions and partner solutions to create a comprehensive, robust hybrid cloud solution that really fits the customer context and and so we we are essentially a trusted adviser for our for our clients to create the solution, which again, at the cloud 40 ashore, which is a cloud security posture management solution. We have a cloud worker protection solution on then stealth, which is a full stack security solution if combined together with the other cloud Forte platform components on. We wrap this up in a matter of security services offering that allows US customers to have complete peace of mind as we take care off assessment remediation monitoring on, then continues Posture, posture, management. I know. Do you want to add anything to that? >>If I'm think in terms of closing, I think like you covered it well, we've got platform competence and services that run the gamut off the off the life cycle from migrations to two transformations. And one thing that I think in terms of outcomes of these, uh, when the service built around it have really helped us. Dr is, um is kind of responding especially to our public sector clients, very passionate about enabling cloud journeys for our public sector clients. And we'll take the example of Georgia Technology s So this is the G t A. Is the technology agency for all services are 14 of the agencies in Georgia and many of these public sector agencies had to quickly adopt cloud to deal with the report workers. Whether it was v D I whether it was chatbots on cloud, um, it was it was, ah, brand new world out there, the new normal. And it was just using the cloud management platform that anyone was refering to. We were able to kind of take them from taking three months. Plus to be able to provision workloads Thio thio less than 30 minutes to provision workloads. And this is this is across hybrid cloud. So and this is >>a big outcome, especially in this time where things were changing so quickly. Well, I wish we had more time, guys because I could tell you have a lot more that you can share. You're just gonna have to come back. And I like that. The tagline securing tomorrow. Adding on to what Anu Pump said So your customers don't become the next headline. I think they would all appreciate that. Thank you both. So much for joining me on the Cube today and sharing what's the latest with Unisys. We appreciate your time. Thank you. Thank >>you for having us >>aren't my pleasure for my guests. I'm Lisa Martin. And you're watching the Cube? Yeah,

Published Date : Dec 10 2020

SUMMARY :

Great to have you on the program. Great to have you on a swell. I'd love to get just kind of Ah, you know, a vision of the AWS Unisys partnership. So and we work very closely with AWS in terms off And you let's stick with you Following on hybrid Cloud Journey you mentioned the Cloud Forte platform. Um, and is it is it getting the accelerators, the number of cloud photo accelerators that enable customers to You talked about the Unisys Barometer study, and I like the name of that. And that's the service that we bring to our clients with our phenoms services. And the objective there is to ask Customers adopt cloud for day as What are some of the things that you advise customers to So if the entire end to end customer journey that needs to be looked at optimized. So who better s so we really, really take that really, really seriously in especially as businesses react to the pandemic and have to cope with the changing business We've just got about 30 seconds left sticking on the security And our our job really are the companies to make sure that they're not of the agencies in Georgia and many of these public sector agencies had to quickly So much for joining me on the Cube today and sharing what's the latest with Unisys. And you're watching the Cube?

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Scott Mullins, AWS | AWS re:Invent 2020


 

>>From around the globe. It's the cube with digital coverage of AWS reinvent 2020 sponsored by Intel and AWS. >>Welcome back to the cubes live coverage of AWS reinvent 2020 I'm Lisa Martin and I have with me a cube alumni back, please. Welcome Scott Mullins, the worldwide financial services business development leader at AWS. Scott. Welcome back. Great to have you joining us, >>Lisa. It's great to be back on the cube and to be visiting with you today from virtual re-invent 2020. >>Yes. Reinventing reinvent. The last show that I got to host in-person for the cube was reinvent last year. And here we have this three week virtual event that started last week. So lots more even going on. I think I even saw a hundred thousand or so registered, so massive event, lots of news. So walk us through some of the highlights that have been announced at reinvent this year and some of the things that you're seeing the most interest from customers in. >>Well, I think one of the big highlights is 500,000 registrants that are reinvented 50,000 attendees last year to reinvent or 50,000 or so to 500,000 re registered for the event. So that's, that's, that's worth talking about in its own. Right. But I think, you know, one of the things, and you mentioned this, you know, more re-invent three weeks, uh, this year, as opposed to the four days that we normally spend in Las Vegas together, physically, when you do, when you do it digitally, you have the ability to actually include more things and more leaders talking about things. And so when we think about the announcements that are having impacts, uh, with financial services customers specifically I'd point to a couple of things and, you know, they're obviously gonna mention Andy's keynote, but there's going to be some things that you might go wait a minute. >>I didn't even see that announcement. Uh, and then maybe I could point you and the viewers to some other, other, um, keynotes or some other sessions that were announced. So obviously I think, uh, first and foremost in Andy's keynote, uh, hybrid, uh, was something that was a very, uh, big focus for him and I for a very long time, we've had the messaging of the right tool for the right job when it comes to any of your services. I think you could alter that today to say it's the right tool for the right job at the right time and in the right place. That makes sense for you and especially for financial institutions. Um, you could look at the announcements around containers, the announcements around Amazon EKS, distro, Amazon EKS, anywhere, and then also Amazon ECS anywhere, which allows our customers to actually, uh, put AWS container technology anywhere they would like to put it. >>You could look also at the additions of the one you and two you form factors to outposts. So no longer do you have to do the, the, the large for you, uh, foreign factor for outposts, smaller outposts for smaller spaces, uh, that particular will play well in the financial service industry. You may not have necessarily as much room for a full cabinet. You could also look from the hybrid perspective in the announcement we made, um, around red hat OpenShift on AWS, all of are giving customers the ability to choose how they actually want to deploy, um, and pursue a hybrid. I'd also point to some announcements we made around management and governance in the financial services, industry governance, uh, is a very important topic. Uh, we announced the management and government lens for the AWS well architected, um, uh, program, uh, that is focused on breath practices for evolving governance for the cloud. >>It has recommended combination of AWS services integrations with our partner network and vetted reference architectures and guidance for addressing regulatory obligations as well. I'd also point to some things we made around audits. I was specifically in Steve Smith's, um, session today, he talked about AWS audit manager. That's a new tool for continually assessing areas and environments for controls or risk compliance. That includes prebuilt compliance frameworks for things like PCI DSS and GDPR, uh, two things that are very important in the financial services industry and last, but certainly not least I'd point to the announcement around the AWS audit Academy. This is training for auditors to actually be able to audit clouds from an agnostic perspective. Any cloud, not specifically AWS that's tree, uh, digital training to do that. And then also an instructor led course specifically on how to audit AWS. So some very key announcements, both from the standpoint of services, uh, as well as additional layers of helping customers in the financial services industry in regulated industries actually use our services. >>So typical, re-invent typical in a lot of news, a lot of announcements, the 500,000 Mark in terms of registering. I hadn't heard that. That's amazing. Let's talk that this has been an Andy. Jassy had an exclusive with John furrier just a couple of weeks ago before. I think it was last week, actually. And we've been talking about this acceleration of digital business transformation because of COVID we've been talking about it, the entire pandemic on the virtual cube, talking about how companies it's really about right now, surviving and thriving to be able to go forward and companies that haven't accelerated are probably in some trouble. Talk to me about how AWS has been working with your financial services customers to help them pivot and move to the cloud faster, really to not just help them survive now, but thrive in the long-term. >>Yeah. Immediately when COVID hit and it hit at different times in different, in different parts of the world. Immediately when COVID hit, we saw the conversation that we were having turning from, Hey, what's my digital strategy to immediately, what are my digital capabilities? And what that really means is what do I have the ability to do tomorrow? Because tomorrow is going to really matter. I don't have necessarily the time to plan for the next several quarters or the next several years, what can I do tomorrow to, um, really, uh, support my, my own workforce and support my own customers and the obligations I have as a financial institution. The first thing we saw people do was to try and make sure that those who financial services work can work. You can look at the adoption of Amazon workspaces, as well as our, uh, Amazon connect, uh, call centers as a service. >>As two examples there at the RBL bank in India was able to move to Amazon workspaces in just 10 days to enable its teams to actually work remotely from home. When they couldn't come into the office, you can look at Barclays. Barclays is actually a presenter at re-invent this year. They'll have a session on how they use Amazon connect, which again is our call center as a service offering to enable 25,000 contacts and our agents to work from home when they can no longer work out of the, out of their traditional contact center. The second thing we saw a financial institutions joining was making sure that customer engagements could still be meaningful when digital was the only option, um, specifically here in the U S you could look at the work that each of us did with FinTech companies like biz two X or fins Zack, or BlueVine Stripe and cabbage in support of the care act in the U S you might remember that the cares act, um, hasn't provisions for funding for small businesses. >>This small business administration had a program called the paycheck protection program, and those organizations were active in providing funding, uh, to small businesses. Uh, through that program. I'll give you an example of cabbage cabbage had previously not been an SBA lender, um, but they were able to, in two weeks build a fully automated system for small businesses to access PPP funding using Amazon text track, to extract information from documentation that those folks submitted to get alone. That reduced approval times from multiple days to about a median of four hours to actually get approval, to get funding through the PPP program. And then just four months cabbage became the second largest PPP lender. They lent over $7 billion in funding, which was twice the amount of funding that they went last year in 2019 loans. So we were happy to support organizations like cabbage and those other FinTech companies, as they help small businesses in the U S get access to funding, uh, during this critical time. >>And as we know, as you said, critical time, but really life or death for a lot of businesses. And as we continue to go through these ways, but it's interesting that you talked about that the speed of facilitation that during such unprecedented times, AWS and this massive machine was able to continue moving at full speed ahead and helping those customers to pivot. You talked about the cloud connect. I had a conversation with a guest on the queue last week about that. And, and I now think about if I have to call in a contact center and that person might be from home. So, you know, we're fortunate that the cloud computing technology and people like you and AWS, or are able to power that because it's, it's literally essential, which is probably one of the words of the year, but being able to keep the machinery going and innovate at the same time has been, make or break for a lot of businesses. >>Absolutely. And you, you look at, you know, kind of one of the last year is that I'll point to is, um, financial institutions. Uh, anti-virus, we're were very much focused on making sure that that cannot fail, that they scaled. And so you can look at the work we did with, uh, with the, with FINRA FINRA is the primary capital markets regulator here in the U S and on a daily basis frame or processes about 400 billion market events on every night to do surveillance on our markets, that when COVID hit, we had unprecedented volume and volatility in the market. And FINRA was, was, um, looking at processing, uh, anywhere from two to three times, their normal daily market volumes that's anywhere from 800 billion market events to 1.2 trillion a night. And if you look at how they were able to scale, they're actually able to scale up compute resources in AWS. We're on a nightly basis. They're able to automatically turn on and off up to a hundred thousand compute nodes in a single day. That automatic ability to scale is, is the power you're talking about. Being able to actually turn things up when you needed it and turn things down when you, when you don't need it based on the volumes. >>Well, and that's going to be something key going forward. As we know that there will be one thing I think that I always say we can count on right now is uncertainty and continued uncertainty, but we've also seen I'm calling them COVID catalysts. You know, the, what you talked about with cabbage, for example, and how that business pivoted quickly, because of the power of cloud computing and emerging technologies, what are some of the things that you think as we go into 2021 in the financial services arena, what are some of the big tech trends that you think were maybe born during COVID that are going to be critical going forward? >>Well, you know, you, you, you had Melanie Frank from capital one on cube a couple of days ago, and she was talking about, you know, their shift to cloud and what that's really enabled, and it, and she kind of sums it up nicely. She says, look, we want to give our customers experience that are real time, and that are intelligent. And you just can't do that with legacy technology. That's sitting in, you know, kind of a legacy data center. And so I think that's going to be kind of the, the, the all encompassing statement for what's happening in the financial services industry. As I mentioned, you know, organizations overnight said, okay, wait a minute, let's take that strategy. And then let's put it aside. Let's talk about capabilities. What can we do? And I think, you know, necessity is the mother of invention. Um, and when you're faced with limitations and challenges, like we all have been faced with around the world and not just in the financial services industry, it, it breeds, um, invention and the, and the desire and the need to actually meet those challenges head on, in very engineered of ways. >>And I think you're going to see more invention and specifically more invention from the established players in the financial services industry. Cloud use is not just experimental on the edges anymore. You're going to see more organizations coming out of COVID. Um, having had those experiences where they actually stood up a context center and scaled it. And, and just a matter of a few days to, to thousands of agents, you're going to find, um, organizations saying, wait a minute, we, we can do remote work. We could, we have access to things like Amazon workspaces. So I think you're, you're gonna, you're going to see that, uh, be a, be a trend. I think you're also gonna see, um, w what Lori beer said in the keynote with Andy, you know, she, she made a very, very astute statement, and I don't know if people caught it, cause it's kind of neat in the middle of her conversation. >>She said, look, we're trying to infuse analytics into everything that we do at JP Morgan. I think you're going to see more and more financial institutions looking to do that, to actually leverage the power of analytics, to power everything we do as a financial institution. So I think those, those are a couple of things that you're going to see. Um, and then, you know, looking, uh, you know, kind of around the corner, I think you're going to continue to see more re-invention within the industry. And what I mean by that is you've seen many financial institutions over the last week, uh, with, uh, re-invent making announcements, you saw bank and we towel saying, Hey, look, we are completely transforming ourselves with AWS. Uh, just a few weeks before we even saw standard charter, the same thing HSBC said, the same thing, global payments earlier in the year said the same thing. And you're going to see more and more organizations coming out and talking about these strategic decisions to reinvent everything that they do to make the financial systems of the world work. And so we're really pleased to be partnering with those organizations to make those transformations possible. We're seeing a lot of invention within the industry, and we're very pleased to be a part of the reinvention of the financial systems around the world. >>It's interesting to hear that you, you see, even the JP Morgan, some of those legacy, big houses are going to be really pivoting. They have to, to be competitive and to be able to utilize analytics, to deliver those real-time services. Because as we all know, as consumers, our patients is wearing thin these days, but I agree with you. I think there's a lot of opportunity there that innovation is exciting and there will have to be reinvention of entire industries, but I think there's a lot of silver linings there. Scott. I wish we had more time, cause I know we could keep talking, but thank you for sharing your insights on this reinvented reinvent this year. >>I appreciate it. Thank you, Lisa. It's always a pleasure to be on the cube. >>Chris Scott Mullins, I'm Lisa Martin. You're watching the cubes coverage of AWS reinvent 2020.

Published Date : Dec 10 2020

SUMMARY :

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Big Ideas with Alan Cohen | AWS re:Invent 2020


 

>>From around the globe. If the cube with digital coverage of AWS reinvent 20, 20 special coverage sponsored by AWS worldwide public sector. >>Okay. Welcome back everyone. To the cubes, virtual coverage of AWS reinvent 2020, this is the cube virtual. I'm your host John farrier with the cube. The cube normally is there in person this year. It's all virtual. This is the cube virtual. We're doing the remote interviews and we're bringing in commentary and discussion around the themes of re-invent. And this today is public sector, worldwide public sector day. And the theme from Teresa Carlson, who heads up the entire team is to think big and look at the data. And I wanted to bring in a special cube alumni and special guests. Alan Cohen. Who's a partner at data collective venture capital or DCVC, um, which we've known for many, many years, founders, Matt OCO and Zachary Bogue, who started the firm, um, to over at about 10 years ago. We're on the really the big data wave and have grown into a really big firm thought big data, data, collective big ideas. That's the whole purpose of your firm. Alan. You're now a partner retired, retired, I mean a venture capitalist over at being a collective. Great to see you. Thanks for coming on. >>Great to see you as well. John, thanks for being so honest this morning. >>I love to joke about being retired because the VC game, it's not, um, a retirement for you. You guys made, you made some investments. Data collective has a unique, um, philosophy because you guys invest in essentially moonshots or big ideas, hard problems. And if I look at what's going on with Amazon, specifically in the public sector, genome sequencing now available in what they call the open data registry. You've got healthcare expanding, huge, you got huge demand and education, real societal benefits, uh, cybersecurity contested in space, more contention and congestion and space. Um, there's a lot of really hard science problems that are going on at the cloud. And AI are enabling, you're investing in entrepreneurs that are trying to solve these problems. What's your view of the big ideas? What are people missing? >>Well, I don't know if they're missing, but I think what I'd say, John, is that we're starting to see a shift. So if you look at the last, I don't know, forever 40, 50 years in the it and the tech industry, we took a lot of atoms. We built networks and data warehouses and server farms, and we, we kind of created software with it. So we took Adam's and we turned them into bets. Now we're seeing things move in the other direction where we're targeting bits, software, artificial intelligence, massive amount of compute power, which you can get from companies like, like AWS. And now we're creating better atoms. That means better met medicines and vaccines we're investor, um, and a company called abs Celera, which is the therapeutic treatment that J and J has, um, taken to market. Uh, people are actually spaces, a commercial business. >>If it's not a science fiction, novel we're investors in planet labs and rocket labs and compel a space so people can see right out. So you're sitting on your terrorists of your backyard from a satellite that was launched by a private company without any government money. Um, you talked about gene sequencing, uh, folding of proteins. Um, so I think the big ideas are we can look at some of the world's most intractable issues and problems, and we can go after them and turn them into commercial opportunities. Uh, and we would have been able to do that before, without the advent of big data and obviously the processing capabilities and on now artificial intelligence that are available from things like AWS. So, um, it's kind of, it's kind of payback from the physical world to the physical world, from the virtual world. Okay. >>Pella space was featured in the keynote by Teresa Carlson. Um, great to tie that in great tie in there, but this is the kind of hard problems. And I want to get your take because entrepreneurs, you know, it reminds me of the old days where, you know, when you didn't go back to the.com, when that bubble was going on, and then you got the different cycles and the different waves, um, the consumer always got the best kind of valuations and got the most attention. And now B to B's hot, you got the enterprise is super hot, mainly because of Amazon >>Sure. Into the Jordash IPO. Obviously this morning, >>Jordache IPO, I didn't get a phone call for friends and family and one of their top customers. They started in Palo Alto. We know them since the carton Jordache, these are companies that are getting massive, uh, zoom. Um, the post pandemic is coming. It's going to be a hybrid world. I think there's clear recognition that this some economic values are digital being digitally enabled and using cloud and AI for efficiencies and philosophy of new things. But it's going to get back to the real world. What's your, it's still hard problems out there. I mean, all the valuations, >>Well, there's always hard problems, but what's different now. And from a perspective of venture and, and investors is that you can go after really hard problems with venture scale level of investments. Uh, traditionally you think about these things as like a division of a company like J and J or general electric or some very massive global corporation, and because of the capabilities that are available, um, in the computing world, um, as well as kind of great scientific research and we fund more PhDs probably than any other, uh, any other type of background, uh, for, for founders, they can go after these things, they can create. Uh, we, uh, we have a company called pivot bio, uh, and I think I've spoken to you about them in the past, Sean, they have created a series of microbes that actually do a process called nitrogen fixation. Um, so it attaches the nitrogen to the roots of corn, sorghum and wheat. >>So you don't have to use chemical fertilizer. Well, those microbes were all created through an enormous amount of machine learning. And where did that machine learning come from? So what does that mean? That means climate change. That means more profitable farmers. Uh, that means water and air management, all major issues in our society where if we didn't have the computing capabilities we have today, we wouldn't have been able to do that. We clearly would have not been able to do that, um, as a venture level of investments to get it started. So I think what's missing for a lot of people is a paucity of imagination. And you have to actually, you know, you actually have to take these intractable problems and say, how can I solve them and then tear it apart to its actual molecules, just the little inside joke, right? And, and then move that through. >>And, you know, this means that you have to be able to invest in work on things. You know, these companies don't happen in two or three years or five years. They take sometimes seven, 10, 15 years. So it's life work for people. Um, but though, but we're seeing that, uh, you know, that everywhere, I mean, rocket lab, a company of ours out of New Zealand and now out of DC, which we actually launched the last couple of space, um, satellites, they print their rocket engines with a 3d printer, a metal printer. So think about that. How did all that, that come to bear? Um, and it started as a dangerous scale style of investments. So, you know, Peter Beck, the founder of that company had a dream to basically launch a rocket, you know, once a year, once a month, once a week, and eventually to once a day. So he's effectively creating a huge, um, huge upswing in the ability of people to commercialize space. And then what does space do? It gives you better observability on the planet from a, not just from a security point of view, but from a weather and a commerce point of view. So all kinds of other things that looked like they were very difficult to go after it now starts to become enabled. Yeah. >>I love the, uh, your investment in Capella space because I think that speaks volumes. And one of the things that the founder was talking about was getting the data down is the hard part. He he's up, he's up there now. He can see everything, but now I've got to get the data down because say, say the wildfires in California, or whether, um, things happening around the globe now that you have the, uh, the observation space, you got to get the data down there. This is the huge scale challenge. >>Well, let me, let me, let me give you something. That's also, so w you know, we are in a fairly difficult time in this country, right? Because of the covert virus, uh, we are going to maybe as quickly as next week, start to deliver, even though not as many as we'd like vaccines and therapeutics into this virus situation, literally in a year, how did all these things, I mean, obviously one of the worst public health crisis of our lifetimes, and maybe, you know, uh, of the past century, uh, how did that happen? How did it all day? Well, you know, some, I mean, the ability to use, um, computing power in, in assistance, in laboratory, in, in, uh, in, um, development of, of pharmaceutical and therapeutics is a huge change. So something that is an intractable problem, because the traditional methods of creating vaccines that take anywhere from three to seven years, we would have a much worse public health crisis. I'm not saying that this one is over, right. We're in a really difficult situation, but our ability to start to address it, the worst public health crisis in our lifetime is being addressed because of the ability of people to apply technology and to accelerate the ability to create vaccines. So great points, absolutely amazing. >>Let's just, let's just pause that let's double down on that and just unpack that, think about that for a second. If you didn't, and then the Amazon highlight is on Andy Jesse's keynote carrier, which makes air conditioning. They also do refrigeration and transport. So one IOT application leveraging their cloud is they may call it cold chain managing the value chain of the transport, making sure food. And in this case vaccine, they saw huge value to reduce carbon emissions because of it does the waste involved in food alone was a problem, but the vaccine, they had the cold, the cold, cold, cold chain. Can you hear me? >>Maybe this year, the cold chain is more valuable than the blockchain. Yeah. >>Cold don't think he was cold chain. Sounds like a band called play. Um, um, I had to get that in and Linda loves Coldplay. Um, but if you think about like where we are to your point, imagine if this hit 15 years ago or 20 years ago, um, you know, YouTube was just hitting the scene 20 years ago, 15 years ago, you know, so, you know, that kind of culture, we didn't have zoom education would be where we would be Skyping. Um, there's no bandwidth. So, I mean, you, you know, the, the bandwidth Wars you would live through those and your career, you had no bandwidth. You had no video conferencing, no real IOT, no real supply chain management and therapeutics would have taken what years. What's your reaction to, to that and compare and contrast that to what's on full display in the real world stage right now on digital enablement, digital transformation. >>Well, look, I mean, ultimately I'm an optimist because of what this technology allows you to do. I'm a realist that, you know, you know, we're gonna lose a lot of people because of this virus, but we're also going to be able to reduce a lot of, um, uh, pain for people and potentially death because of the ability to accelerate, um, these abilities to react. I think the biggest and the, the thing that I look for and I hope for, so when Theresa says, how do you think big, the biggest lesson I think we're going to we've learned in the last year is how to build resilience. So all kinds of parts of our economy, our healthcare systems, our personal lives, our education, our children, even our leisure time have been tested from a resilience point of view and the ability of technology to step in and become an enabler for that of resilience. >>Like there isn't like people don't love zoom school, but without zoom school, what we're going to do, there is no school, right? So, which is why zoom has become an indispensable utility of our lives, whether you're on a too much, or you've got zoom fatigue, does it really matter the concept? What we're going to do, call into a conference call and listen to your teacher, um, right in, you know, so how are you going to, you're going to do that, the ability to repurpose, um, our supply chain and, you know, uh, we, we, we see this, we're going to see a lot of change in the, in the global supply chain. You're going to see, uh, whether it's re domestication of manufacturing or tightening of that up, uh, because we're never going to go without PPE again, and other vital elements. We've seen entire industries repurposed from B2B to B to C and their ability to package, deliver and service customers. That is, those are forms of resilience. >>And, and, and, and taking that to the next level. If you think about what's actually happening on full display, and again, on my one-on-one with Andy Jassy prior to the event, and he laid this out on stage, he kind of talks about this, every vertical being disrupted, and then Dr. Matt wood, who's the machine learning lead there in Swami says, Hey, you know, cloud compute with chips now, and with AI and machine learning, every industry, vertical global industry is going to be disrupted. And so, you know, I get that. We've been saying that in the queue for a long time, that that's just going to happen. So we've been kind of on this wave of horizontal, scalability and vertical specialization with data and modern applications with machine learning, making customization really high-fidelity decisions. Or as you say, down to the molecule level or atomic level, but this is clear what, what I found interesting. And I want to get your thoughts because you have one been there, done that through many ways of innovation and now investor leading investor >>Investor, and you made up a word. I like it. Okay. >>Jesse talks about leadership to invent and reinvent. Can't fight gravity. You've got to get talent hungry for invention, solve real-world problems. Speed. Don't complexify. That's his message. I said to him, in my interview, you need a wartime conciliary cause he's a big movie buff. I quote the godfather. Yeah. Don't you don't want to be the Tom Hagen. You don't want to be that guy, right? You're not a wartime. Conciliary this is a time there's times in companies' histories where there's peace and there's wartime, wartime being the startup, trying to find its way. And then they get product market fit and you're growing and scaling. You're operating, you're hiring people to operate. Then you get into a pivot or a competitive situation. And then you got to get out there and, and, and get dirty and reinvent or re-imagine. And then you're back to peace. Having the right personnel is critical. So one of the themes this year is if you're in the way, get out of the way, you know, and some people don't want to hold on to hold onto the past. That's the way we did it before I built this system. Therefore it has to work this way. Otherwise the new ways, terrible, the mainframe, we've got to keep the mainframe. So you have a kind of a, um, an accelerated leadership, uh, thin man mantra happening. What is your take on this? Because, >>Sorry. So if you're going to have your F R R, if you're going to, if you are going to use, um, mob related better for is I'll share one with you from the final season of the Soprano's, where Tony's Prado is being hit over the head with a bunch of nostalgia from one of his associates. And he goes, remember, when is the lowest form of conversation and which is iconic. I think what you're talking about and what Andy is talking about is that the thing that makes great leadership, and what I look for is that when you invest in somebody or you put somebody in a leadership position to build something, 50% of their experience is really important. And 50% of it is not applicable in the new situation. And the hard leadership initiative has to understand which 50 matters in which 50 doesn't matter. >>So I think the issue is that, yeah, I think it is, you know, lead follow or get out of the way, but it's also, what am I doing? Am I following a pattern for a, for a, for an, a, for a technology, a market, a customer base, or a set of people are managing that doesn't really exist anymore, that the world has moved on. And I think that we're going to be kind of permanent war time on some level we're going to, we're going to be co we're because I think the economy is going to shift. We're going to have other shocks to the economy and we don't get back to a traditional normal any time soon. Yep. So I, I think that is the part that leadership in, in technology really has to, would adopt. And it's like, I mean, uh, you know, the first great CEO of Intel reminded us, right. Then only the paranoid survive. Right. Is that it's you, some things work and some things don't work and that's, that's the hard part on how you parse it. So I always like to say that you always have to have a crisis, and if there is no crisis, you create the crisis. Yeah. And, you know, >>Sam said, don't let a good crisis go to waste. You know? Um, as a manager, you take advantage of the crisis. >>Yeah. I mean, look, it wouldn't have been bad to be in the Peloton business this year. Right, too. Right. Which is like, when people stayed home and like that, you know, you know, th that will fade. People will get back on their bikes and go outside. I'm a cyclist, but you know, a lot more people are going to look at that as an alternative way to exercise or exercising, then when it's dark or when the weather is inclement. So what I think is that you see these things, they go in waves, they crest, they come back, but they never come back all the way to where they were. And as a manager, and then as a builder in the technology industry, you may not get like, like, like, okay, maybe we will not spend as much time on zoom, um, in a year from now, but we're going to still spend a lot of time on zoom and it's going to still be very important. >>Um, what I, what I would say, for example, and I, and looking at the COVID crisis and from my own personal investments, when I look at one thing is clear, we're going to get our arms around this virus. But if you look at the history of airborne illnesses, they are accelerating and they're coming every couple of years. So being able to be in that position to, to more react, more rapidly, create vaccines, the ability to foster trials more quickly to be able to use that information, to make decisions. And so the duration when people are not covered by therapeutics or vaccines, um, short, and this, that is going to be really important. So that form of resilience and that kind of speed is going to happen again and again, in healthcare, right. There's going to be in, you know, in increasing pressure across that in part of the segment food supply, right. I mean, the biggest problem in our food supply today is actually the lack of labor. Um, and so you have far, I mean, you know, farmers have had a repurpose, they don't sell to their traditional, like, so you're going to see increased amount of optimization automation and mechanization. >>Lauren was on the, um, keynote today talking about how their marketplaces collected as a collective, you know, um, people were working together, um, given that, given the big ideas. Well, let's, let's just, as we end the segment here, let's connect big ideas. And the democratization of, I mean, you know, the old expression Silicon Valley go big or go home. Well, I think now we're at a time where you can actually go big and stay and, and, and be big and get to be big at your own pace because the, the mantra has been thinking big in years, execute plan in months and execute weekly and month daily, you know, you can plan around, there's a management technique potentially to leverage cloud and AI to really think about bit the big idea. Uh, if I'm a manager, whether I'm in public sector or commercial or any vertical industry, I can still have that big idea that North star and then work backwards and figure that out. >>That sounds to the Amazon way. What's your take on how people should be. What's the right way to think about executing down that path so that someone who's say trying to re-imagine education. And I know a, some people that I've talked to here in California are looking at it and saying, Hey, I don't need to have silos students, faculty, alumni, and community. I can unify them together. That's an idea. I mean, execution of that is, you know, move all these events. So they've been supplying siloed systems to them. Um, I mean, cause people want to interact online. The Peloton is a great example of health and fitness. So there's, there's everyone is out there waiting for this playbook. >>Yeah. Unfortunately I, I had the playbook. I'd mail it to you. Uh, but you know, I think there's a couple of things that are really important to do. Maybe good to help the bed is one where is there structural change in an industry or a segment or something like that. And sorry to just people I'm home today, right? It's, everybody's running out of the door. Um, and you know, so I talked about this structural change and you, we talked about the structural change in healthcare. We talked about kind of maybe some of the structural change that's coming to agriculture. There's a change in people's expectations and how they're willing to work and what they're willing to do. Um, you, as you pointed out the traditional silos, right, since we have so much information at our fingertips, um, you know, people's responsibility as opposed to having products and services to deliver them, what they're willing to do on their own is really changed. >>Um, I think the other thing is that, uh, leadership is ultimately the most important aspect. And we have built a lot of companies in the industry based on forms of structural relations industry, um, background, I'm a product manager, I'm a sales person, I'm a CEO, I'm a finance person. And what we're starting to see is more whole thinking. Um, uh, particularly in early stage investors where they think less functionally about what people's jobs are and more about what the company is trying to get done, what the market is like. And it's infusing a lot more, how people do that. So ultimately most of this comes down to leadership. Um, uh, and, and that's what people have to do. They have to see themselves as a leader in their company, in their, in the business. They're trying to build, um, not just in their function, but in the market they're trying to win, which means you go out and you talk to a lot more people. >>You do a lot, you take a lot fewer things for granted. Um, you read less textbooks on how to build companies and you spend more time talking to your customers and your engineers, and you start to look at enabling. So the, we have made between machine learning, computer vision, and the amount of processing power that's available from things like AWS, including the services that you could just click box in places like the Amazon store. You actually have to be much more expansive in how you think about what you can get done without having to build a lot of things. Cause it's actually right there at your fingertips. Hopefully that kind of gets a little bit to what you were asking. >>Well, Alan, it's always great to have you on and great insight and, uh, always a pleasure to talk candidly. Um, normally we're a little bit more boisterous, but given how terrible the situation is with COVID while working at home, I'm usually in person, but you've been great. Take a minute to give a plug for the data collective venture capital firm. DCVC you guys have a really unique investment thesis you're in applied AI, computational biology, um, computational care, um, enterprise enablement. Geospatial is about space and Capella, which was featured carbon health, smart agriculture transportation. These are kind of like not on these are off the beaten path of like traditional herd mentality of venture capital. You guys are going after big problems. Give us an update on the firm. I know that firm has gotten bigger lately. You guys have >>No, I mean the further firm has gotten bigger, I guess since Matt, Zach started about a decade ago. So we have about $2.3 billion under management. We also have bio fund, uh, kind of a sister fund. That's part of that. I mean, obviously we are, uh, traditionally an early stage investor, but we have gone much longer now with these additional, um, um, investment funds and, and the confidence of our LPs. Uh, we are looking for bears. You said John, really large intractable, um, industry problems and transitions. Uh, we tend to back very technical founders and work with them very early in the creation of their business. Um, and we have a huge network of some of the leading people in our industry who work with us. Uh, we, uh, it's a little bit of our secret weapon. We call it our equity partner network. Many of them have been on the cube. >>Um, and these are people that work with us in the create, uh, you know, the creation of this. Uh, we've never been more excited because there's never been more opportunity. And you'll start to see, you know, you're starting to hear more and more about them, uh, will probably be a couple of years of report. We're a household name. Um, but you know, we've, we we're, we're washing deal flow. And the good news is I think more people want to invest in and build the things that we've. So we're less than itchy where people want to do what we're doing. And I think some of the large exits that starting to come our way or we'll attract more, more great entrepreneurs in that space. >>I really saw the data models, data, data trend early, you saw a Realty impacted, and I'll say that's front and center on Amazon web services reinvent this year. You guys were early super important firm. I'm really glad you guys exist. And you guys will be soon a household name if not already. Thanks for coming on. Right, >>Alan. Thanks. Thank you. Appreciate >>It. Take care. I'm John ferry with the cube. You're watching a reinvent coverage. This is the cube live portion of the coverage. Three weeks wall to wall. Check out the cube.net. Also go to the queue page on the Amazon event page, there's a little click through the bottom and the metadata is Mainstage tons of video on demand and live programming there too. Thanks for watching.

Published Date : Dec 9 2020

SUMMARY :

If the cube with digital coverage of AWS And the theme from Teresa Carlson, who heads up the entire team is to think big and look at the data. Great to see you as well. um, philosophy because you guys invest in essentially moonshots or big ideas, So if you look at the last, I don't know, forever 40, 50 years in the it Um, you talked about gene sequencing, And now B to B's hot, you got the enterprise is super hot, mainly because of Amazon Obviously this morning, I mean, all the valuations, Um, so it attaches the nitrogen to the roots of corn, sorghum and wheat. And you have to but though, but we're seeing that, uh, you know, that everywhere, I mean, rocket lab, a company of ours things happening around the globe now that you have the, uh, the observation space, you got to get the data down Well, you know, some, I mean, the ability to use, um, If you didn't, and then the Amazon highlight is on Andy Jesse's keynote carrier, Maybe this year, the cold chain is more valuable than the blockchain. um, you know, YouTube was just hitting the scene 20 years ago, 15 years ago, you know, because of the ability to accelerate, um, these abilities to react. our supply chain and, you know, uh, we, we, we see this, we're going to see a lot of change And so, you know, I get that. Investor, and you made up a word. I said to him, in my interview, you need a wartime conciliary cause he's a big movie buff. And the hard leadership initiative has to understand which 50 matters in which 50 doesn't matter. So I always like to say that you always have to have a crisis, and if there is no crisis, you create the crisis. Um, as a manager, you take advantage of the crisis. Which is like, when people stayed home and like that, you know, you know, There's going to be in, you know, in increasing pressure And the democratization of, I mean, you know, the old expression Silicon Valley go big or go And I know a, some people that I've talked to here in California are looking at it and saying, Um, and you know, so I talked about this structural change but in the market they're trying to win, which means you go out and you talk to a lot more people. You actually have to be much more expansive in how you think about what you can get done without having Well, Alan, it's always great to have you on and great insight and, uh, always a pleasure to talk candidly. Um, and we have a huge network of some of the leading people in our industry who work with us. Um, and these are people that work with us in the create, uh, you know, I really saw the data models, data, data trend early, you saw a Realty impacted, of the coverage.

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Teresa Carlson Keynote Analysis | AWS re:Invent 2020


 

>>From around the globe. It's the cube with digital coverage of AWS reinvent 2020 sponsored by Intel, AWS and our community partners. >>Hi everyone. Welcome back to the cubes. Live coverage cube live program for re:Invent 2020. This is our Q virtual. We're not in person like we normally are. Today is the AWS public sector. Worldwide celebration day. A lot of content coming from Teresa Carlson and her team and highlighting everything. Of course, the cube channel on the re:Invent events site. Well, the content we streaming there, if you go to the description, you can click on the link and check out all the on-demand interviews. We've done hundreds of videos live before the event pre recorded as well as here live today for public sector day, I'm showing Lisa Martin co-hosts of the cube. Who's been involved in a lot of those interviews. Uh, Lisa, great to see you before we good to see you. Thanks for coming on. >>Likewise. Good to see you too, John. Glad that you're staying safe. >>Well, a lot of good action. And before we get started, I do want to put a plug out for, um, some Salesforce, big party virtual event. Uh, Salesforce is having a big party at re:Invent 2020 a virtual house party with chance the rapper performing an exclusive set with surprise celebrities and DJ in residence December 10th that's tomorrow at 5:00 PM Pacific, go to salesforce.com/big party to check out chance the rapper. Uh, I'm a big fan. Of course my kids are more fans than, uh, check out the sales report. Okay. Back to cube virtual Lisa. Great to see you. >>Likewise John. So public sector day, a lot of transformation mean re:Invent being reinvented, being virtual 500,000 registered. And so, so much has changed, but a lot also that Teresa Carlson spoke about in her keynote and this morning about the transformation across the public sector, that's really been driven by necessity with COVID. It was really impressive to hear and see all of the good things that AWS is facilitating across healthcare, government, education, state, and local. You name it. >>Yeah. The thing I love about Theresa is she's always been ever since I've known her now she's been on the cube every year, since 2013, since we've been covering re:Invent, she's always had a big, bold vision, and she's always kind of stayed on that track. And this year that was really clear out of the box on her, her leadership session. You got to think big and you got to look at the value of the data. That was the key message from her, her and her group public sector, by the way, has been highly active with the COVID pandemic. A lot of public services have been leveraging Amazon cloud to serve, uh, their, their, their people, whether it's getting them the checks for entitlements or getting them, you know, pharmacy drugs and whatnot, and helping them with the pandemic. But clearly Amazon has stepped up and helped education with, with, uh, remotes. So Theresa's team has been pretty busy. So I think that they had more time to prepare for the virtual keynote. I should've gotten chock full of more announcements. >>Yeah. And also some great examples. As you mentioned, we heard from UK biobank, some of the interviews also that have already happened on the kid that you've done showed some amazing work that AWS has helped to facilitate for school districts in Los Angeles, for example, the government of Rhode Island. And those are some of the great things cabbage, what they were able to enable Kevin's to do, to deliver small business loans of so quickly. A lot of that, I thought, I wish we're hearing more about how technology is facilitating so much. Goodness, in COVID on the news. Of course, we're hearing a lot of the challenges with online learning, but there's a lot of amazing things that AWS has been able to facilitate incredibly quickly. >>You know, one of the concerns I have with Theresa and her team years and years ago was this idea of national parks, right? You know, we have spaces where we can go visit and why isn't there a cyber version of that. And so you S you saw that progression and she'd been doing a lot of deals where they're using the cloud and donating their technology for the betterment of society. And one of the things that was, um, news today was an advancement of their open data registry, which has been kind of this open commons of, you know, health data and whatnot. And now they have all the sequencing data that's searchable, readable, uh, from the national Institute of health for DNA sequencing. So this is going to be, again, more commons, like approach is starting to see that I think this is going to be a real big trend lease. >>I think you're going to start to see the big companies have to really contribute to society in a way that we've never seen before, because they have the large scale. You can donate large compute to say research projects. So you starting to see, uh, from Teresa's team, the bubbling up of these new shared experiences around technology for the betterment of society. I think that sequencing was one, the renewable energy project. Another one, again, they're investing in women owned businesses and underrepresented minorities, and at small, medium size businesses to fund them, we saw a guy launching stuff in space that can create, you know, synthetic satellites. So you can look through clouds. This is new. I mean, this is interesting. >>It is interesting. And it actually, to your point is impactful at every level across the globe, going from when they talked about we farm creating this network of small scale of farmers, connectivity was their biggest problem. And now there's over a million. I'm sure that number it's probably even bigger. I've connected farmers due to AWS. You talked about also it's the cord 19 search, which is the expansion of their open research dataset. COVID open research data set that is only possible because of cloud computing and AWS hundreds of thousands of assets in there. Um, 200 plus open data sets for genomic research. She talked about how that's been at the of some of the things that we've seen go on so quickly with operation work speed, uh, with respect to the vaccine. So a lot of acceleration when we know public sector kind of traditionally not necessarily fast movers, but of course, as we've all said, a number of times recently necessity is the mother of invention and the speed element and the connectivity element were things that really spoke loudly to me with what Teresa said today, about the importance of extracting value from data. >>You know, when I talked to Andy Jassy and he talked about this in his keynote, the digital transformation is on full display. And the necessity being the mother of invention is a great phrase, the system and sticking because you can't hide. I mean, you have to deliver these services in the public sector, or, you know, people's lives are going to be impacted in certainly this there's death involved, right? So you have that and then you've got education. I mean, people want to see that changed quicker. There's always been conscious, Oh, education has got to be re-imagined well, guess what? There's no school open. So we got to re-imagine it now. So you get a lot of pressure, unprecedented demand. She said, Theresa said, three's a crosswind actually set onstage for education change. Um, so that's huge. Right? And then the other thing that she mentioned, I think that's going to be a big focus. >>It's not as, um, you know, headline news oriented is this whole jobs training piece. Um, that's a huge deal because the, the tsunami that hits so fast on this digital transformation, because the COVID, we're going to have a post COVID era of rapid acceleration of new skills. So people gotta get trained. So this ain't going to be the boring training programs, the guy who get kind of get better. So I think you're going to see some innovation Lisa, around how people think about delivering and constructing training programs to be much more real world thinking outside the box, you're going to start to see new things. Otherwise it's just going to be too slowly, the training right now. It's just, you know, sign up for the courseware and get a certification. Yeah, you got to do those things, but how can you get sort of cases done faster? How do you get people with the skills in their hands and virtual hands, if you will, to stand up more cloud, more AI, the pressure's there. So we can, that's going to be a huge thing to watch. >>Okay. The pressure is there. You're right. And a need is there. She talked about a lot of the demand that their customers are driving for some of the services and the education services as well that they're offering. But I'd like to point about upskilling focusing on the people, not just the people, but also the diversity inclusion. And we all know how impactful thought diversity is. So their, their dedication, their in their focus there, and also her recommendation to be bold. And I think in the education, respect was really critical. There is no time like now to move digital transformation. If education systems aren't there, then you know, it's a huge challenge and it impacts every person, every element of every family. So what they're able to do there, by focusing on the people and enabling folks to get trained faster, more resources online can only be a good, you know, Theresa >>Has always, um, has her own flare to style to her. She's incredible business woman and have such respect for her. She's been so successful. Um, but she always sends her presentations with the, kind of the, the kind of her to dues. Um, and you kind of pointed that out. So just review them with you. And I want to get your reaction. Number one, she said, you got to re-imagine and enable a digital, a digitally enabled business. Number two, identify data has an realized value and then increase your diversity. And she pointed to avis.training. Um, and that's kind of her kind of get out there and do those things so digitally enabled business, get that unrealized day to get it into work and increase your diversity. And then she had had a big party every year just said, instead of a party go out and do a random act of kindness act. So, yeah, typical, three's a flare, you know, she kind of ended it with a random act of kindness, but, but her bold vision, those are practical, uh, mandates. What's your reaction to, to that? >>I bold vision. I absolutely 100% I think right now is the time that no business can afford to be hiding under the covers. We have to be, they have to be very thoughtful and very prescriptive, but be bold. There's so much opportunity right now. We're seeing a ton of invention and innovation, John, that we've seen over the last nine months. There's a lot of COVID catalysts that we've been talking about on the cube that are really fantastic. So I think that recommendation to set a bold vision is absolutely imperative, not easy to achieve, but I think right now more than ever, it could really be what sets apart, the winners and losers of tomorrow. >>Yeah. I love it. I just say that on this final note, um, cloud and AI is really in play cloud-scale machine learning, which essentially feeds AI is all about data compute going down to the chip level, AI and software and data is critical for cloud. So really awesome keynote again, leadership session by Teresa Carlson, and there's a whole site of content available. Checkout the cube page, click down on the main page. You'll see that description. You'll see a link to the re:Invent page and check on public sector. A lot of great content. Lisa final question for us to kind of close out this keynote leadership session analysis here on all sector day. I want to get your take on, um, the interviews you've done with the Amazon folks and partners and customers. What are the themes that have been boiling out of those? What have you have been hearing? What's your take and observation of the common pattern? >>You know, given the fact that we haven't all been able to be together at my last cube event in person was reinvent 2019. And we're so used to having, you know, three, four days of wall-to-wall coverage, two sides, being able to have those close personal conversations with our guests this year really did a phenomenal job of recreating that same experience, digitally there's tremendous amount of innovation happening. I think that was the one thing that really jumped out at me, the speed with which it's happening, how so many different types businesses have pivoted, not once, but again and again, and again, as times are changing and how even I yesterday I interviewed Boone, supersonic CEO, some of the things that they're facilitating to get commercial supersonic flight back that fully cloud and AI machine learning can do that. There was no stoppage of innovation this year. In fact, that actually got faster. And I think that was a resounding theme and a lot of positivity from the guests. >>You know, the cue, his business was to go to events and extract the signal from the noise. Guess what? There's no physical events. We have the cube virtual. We have pivoted. We are now in our eighth, ninth month of cube virtual. It's been a new model. We've gotten more interviews, more people can just click into the cube virtual. We have more virtual sets, the Cuban virtualized Lisa. Although I miss them in real life as a whole new ballgame for us, >>It is a whole new ball game. And it also provides a lot of opportunities for businesses to get their messaging out and connect and engage with their audience, which is important. >>Well, I miss real life. I miss everybody out there. I wish we could be there in person. Uh, the world will stay hybrid. I think with virtual, I think this has been a great format. There's been some great benefits, but we want to be in person. I want you on the desk with us. So, and all the folks out there I wish we could see. And then we'll see you next year. Thanks everyone for watching the key. This is our keynote analysis and leadership analysis of the worldwide public sector. Teresa Carlson, Kenya. I'm John from Lisa Martin. Thanks for watching.

Published Date : Dec 9 2020

SUMMARY :

It's the cube with digital coverage of Well, the content we streaming there, if you go to the description, you can click on the link and check out all the on-demand Good to see you too, John. Back to cube virtual Lisa. across the public sector, that's really been driven by necessity with COVID. You got to think big and you got to look at the value of the some of the interviews also that have already happened on the kid that you've done showed some amazing work You know, one of the concerns I have with Theresa and her team years and years ago was this idea of national parks, and at small, medium size businesses to fund them, we saw a guy launching stuff in space some of the things that we've seen go on so quickly with operation work speed, uh, And the necessity being the mother of invention is a great phrase, the system and sticking because you So this ain't going to be the boring training programs, the guy who get kind of get better. And I think in the education, respect was really And she pointed to avis.training. So I think that recommendation to set of the common pattern? You know, given the fact that we haven't all been able to be together at my last cube event in person You know, the cue, his business was to go to events and extract the signal from the noise. And it also provides a lot of opportunities for businesses to get their messaging So, and all the folks out there I wish we could see.

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Wilfred Justin, AWS WWPS | AWS re:Invent 2020 Public Sector Day


 

>>from around the >>globe. It's the Cube with digital coverage of AWS reinvent 2020. Special coverage sponsored by AWS Worldwide Public sector. >>Right. Hello and welcome to the Cube. Virtual our coverage of aws reinvent 2020 with special coverage of the public sector experience. This is the day when we go through all the great conversations around public sector in context to reinvent great guest will for Justin, head of A W s ai and machine learning enablement and partnership with AWS Wilfred. Thanks for joining us. >>Thanks, John. Thanks for having me on. I'm pretty excited to be part of this cube interview. >>Well, I wish we could be in person, but with the pandemic, we gotta do the remote. But I want to get into some of the things you're working on. The A I m l Rapid Adoption Assistance Initiative eyes a big story. What is? What is it described what it is. >>So we launched this artificial intelligence slash machine learning rapid adoption assistance for all public sector partners who are part of the AP in network in September 2020. Onda. We launched this in response to the president's Executive water called the American Year Initiative. So the rapid adoption assistant what it provides us. It provides a direct scalable on automated mechanism for all the public sector partners to reach out to AWS experts within our team for assistance in building and deploying machine learning workloads on behalf of the agencies. So for all all the partners who are part off, this rapid adoption assistance will go through a journey with AWS with my team and they will go through three different faces. The first face will be the envisioning face. The second phase would be the enablement face on the third would be the bill face, as you know, in the envisioning face will dive deeply The use case, the problem that they're trying to solve. This is where we will talk about the algorithms and framework on. We will solidify the architecture er on validate the architecture er on following that will be an enablement face where we engage with the partners trained their technical team, meaning that it will be a hands on approach hands on on keyboard kind of approach where we trained them on machine learning stack On the third phase would be the bill face on the partners leverage the knowledge that they have gained through the enablement and envisioning face, and they start building on rolling out workloads on behalf of the agencies. So we will stay with them throughout the journey on We will doom or any kind of blockers be technical or business, so that's a quick overview off a more rapid adoption assistance program. >>It's funny talking to Swami over the years and watching every year at reinvent the A I. M L Portfolio. Dr Matt Wood is always doing something new. This year is no exception. Even Mawr Machine Learning and AI in the In the News on this rapid adoption assistant initiative sounds like it's an accelerant. Um, so I get all that, But I want to ask you, what problem does it solve for the customer? Or Amazon is because there's demand. There's too much demand. People wanna go faster. What problem does this initiative this rapid adoption of a I machine learning initiative solved? >>So as you know, John, artificial intelligence and related technologies like deep learning and machine learning can literally transform the way agencies operate. They can enable them to provide better services, quicker services and more secure services to the citizens of this country. And that's the reason the president released an executive water called American Initiative on it drives all the government agencies, specifically federal agencies, to promote artificial intelligence to protect and improve the security and economy of the nation. So if you think about it, the best way to achieve the goal is to enable the partners toe build workloads on behalf of agencies, because when it comes to public sector, most of the workloads are delivered by partners. So the problem that we face based on our interaction with the partners is that though the partners have been building a lot off applications with AWS for more than a decade, when it comes to artificial intelligence, they have very limited resources when it comes to deep learning and machine learning, right, like speech recognition, cognitive computing, national language frosting. So we wanted exactly address that. And that's the problem you're trying to solve by launching this rapid adoption assistance, which is nothing but a dry direct mechanism for partners to reach our creative, these experts to help them to build those kind of solutions for the government. >>You know, it's interesting because AI and machine learning it's a secret sauce for workload, especially modern workloads. You mentioned agencies and also public sector. You know, we've seen Certainly there's been pandemic a ton of focus on moving faster, right? So getting those APS out quickly ai drives a lot of that, so totally get it. Um, I think it's an accelerant great program. It just makes a lot of sense. And I know you guys have been going in tow by vertical and kind of having stage making all these other tools kind of be specialized within those verticals. So it makes a ton of sense. I get it, and it is a great, great initiative and solve the problem. The question I have is who gets access to this, right? Is it just agencies you mentioned? Is it all public sector? Could you just clarify who can apply to this program? >>Yes, it is a partner focused program. So all the existing partners, though it is going to affect the end agencies, were trying to help the agency's through the partners. So all the existing AP in partners who are part of the PSP program, we call it the public sector partner program can apply for this rapid adoption assistance. So you have been following John, you have been following AWS and AWS partners on a lot of partners have different kind of expertise on they. They show that by achieving a lot of competencies, right, it could be technical competencies like big data storage and security. Or it could be domain specific competencies like public safety education on government competency. But for a playing this program, the partners don't need to have any kind of competency, and all they have to have is they have to be part of the Amazon Partner Network on they have to be part of the public sector partner program. That is number one Second. It is open toe all partners, meaning that it is open toe. Both technology partners, as well as consulting partners Number three are playing is pretty simple, John, right? You can quickly search for a I M or rapid adoption assistance on a little pop up a page on a P network, the partners have to go on Phil pretty basic information about the workload, the problem that they're trying to solve the machine learning services that they're planning to use on a couple of other information, like contact information, and then our team reaches out to the partner on help them with the journey. >>So real. No other requirements are prerequisites. Just part of the partner program. >>Absolutely. It is meant for partners. And all you have to do is you have to be a part off 18 network, and you have to be a public sector apartment. >>Public sector partner makes sense. I mean, how you're gonna handle the demand. I'm sure the it's gonna be a tsunami of interest, because, I mean, why wouldn't someone take advantage of this? >>Yep. It is open to all kinds of partners because they have some kind of prerequisites, right? So that's what I'm trying to explain. It is open to all partners, but we have since it is open to existing partners, we kind of expect the partners toe understand the best practices off deploying a machine, learning workloads, or for that case, any kind of workload which should be scalable, land secure and resilient. So we're not going to touch? Yeah, >>Well, I wanna ask you what's what's the response been on this launch? Because, you know, I mean to me, it just makes it's just common sense. Why wouldn't someone take advantage of it? E. Whether responses partner or you have domain expertise or in a vertical just makes a lot of sense. You get access to the experts. >>The response has been great. As I said, the once you apply the journey takes six weeks, but already we just launched it. Probably close toe. Two months back in September 2nd week of September, it is almost, uh, almost two months, and we have more than 15 partners as part of this program on dykan name couple of partners say, for example, we worked with delight on We Are. We will be working on number of work clothes for the Indy agencies through delight. And there are other couple of number of other partners were making significant progress using this rapid adoption assistance that includes after associates attained ardent emcee on infinitive. So to answer your question, the response has been great so far. >>So what's the I So I gotta ask, you know, one of things I thought that Teresa Carlson about all the time in Sandy Carter is, you know, trying to get the accelerant get whether it's Fed ramp and getting certifications. I mean, you guys have done a great job of getting partners on board. Is there any kind of paperwork? What's the process? What should a partner expect to take advantage of that? I'm sure they'll be interest beyond just the launch. What's what's involved? What zit Web bases it check a form? Is that a lot of hoops to jump through? Explain what? What? The process >>is. Very interesting question. And it probably is a very important question from a part of perspective, right? So since it is offered for a peon partners, absolutely, they should have already gone through the AP in terms and conditions they should have. Already, a customer agreement or advanced partners might have enterprise agreement. So for utilizing this for leveraging this rapid adoption assistance program, absolutely. There's no paperwork involved. All they have to do is log into the Web form, fill up the basic information. It comes to us way, take it from there. So there is no hard requirements as long as you're part of the AP network. And as long as you're part of the PSP program, >>well, for great insight, congratulations on a great program. I think it's gonna be a smash hit. Who wouldn't wanna take? I know you guys a lot of goodness there with Amazon Cloud higher level services with a I machine learning people could bring it into the table. I know from a cybersecurity standpoint to just education the range of, um, workloads is gonna be phenomenal. Obviously military as well. Eso totally cool. Love it. Congratulations. Like my final question is, um, one about the partner. So I'm a partner. I like this. Say I'm a partner. I jump in Easy to get in. Walk me through What happens? I mean, I signed some paperwork. You check the boxes, I get involved, I get, like, a rep. Do I do things? Do I? What happens to me? Walk me down the path of execution. What's expectation of what will happen? >>I'll explain that in two parts, John. Right? One is from a partner journey perspective and then from AWS perspective. What? What we expect out off partners, right? So, from a experience perspective, as long as they fill out, fill out the web form on, fill out the basic information about the project that they're trying to work. It comes to us. The workflow is automated. All the information is captured on the information comes to my team on. We get back to the partners within three days, but the journey itself can take from 6 to 8 weeks because, as I mentioned during the envisioning case, we try to map the problem to the solution. But the enablement phases the second phase is where it can take anywhere from 2 to 3 weeks because, as I mentioned, we focused on the three layers of the machine learning stack for certain kind of partners. They might be interested in sage maker because they might want to build a custom machine learning model. But for some of the partners, they want the argument that existing applications using S. R or NLP or nL you so we can focus on the high level services. Or we can train them on stage makers so it can take anywhere between 2 to 3 weeks or 3 to 4 weeks. And finally, the build phase varies from partner to partner on the complexity of the work. Lord at that point were still involved with a partner, but the partner will be taking the lead on will be with them to remove any kid of Glaucus being technical or, uh, business couple of Yeah, well, I just >>want to say the word enablement in your title kind of speaks volumes. This isn't about enabling customers. >>It is all about enabling the in customers through partners. So we focus on enabling partners. They could be business big system integrators like Lockheed's or Raytheon's or Delight. Or it could be nimble in small partners. Or it could be a technology partner building an entire pass or SAS service on behalf of the government agencies. Right or that could help the comment agencies in different verticals. So we just enabled the in the agency's through the partners. And the focus of this program is all about partner enablement. >>Well, for just ahead of a does a i machine learning enablement in partnership, part of public sector with a W. S. This is our special coverage. Well, for thanks for coming on being a cube virtual guest. I wish we could be in person, but this year it's remote. This is the cube virtual. I'm John for a year. Host of the Cube. Thanks for watching. >>Thanks a lot, John.

Published Date : Dec 9 2020

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It's the Cube with digital coverage of AWS This is the day when we go through all the great I'm pretty excited to be part of this cube interview. of the things you're working on. So for all all the partners Even Mawr Machine Learning and AI in the In the News on this rapid adoption So the problem that we face based And I know you guys have been going in tow by vertical and kind of having stage making all these other tools kind So all the existing AP in partners who are part of the PSP program, Just part of the partner program. And all you have to do is you have to be a part off 18 I'm sure the it's gonna be a tsunami It is open to all partners, but we have since it You get access to the experts. As I said, the once you apply the journey takes six weeks, So what's the I So I gotta ask, you know, one of things I thought that Teresa Carlson about all the time in Sandy Carter is, All they have to do is log into the Web form, I know from a cybersecurity standpoint to just education the range of, All the information is captured on the information comes to my team on. want to say the word enablement in your title kind of speaks volumes. It is all about enabling the in customers through partners. This is the cube virtual.

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Manpreet Mattu & Michael Jackson, AWS | AWS re:Invent 2020 Public Sector Day


 

>> From around the globe, it's theCUBE with digital coverage of AWS re:Invent 2020. Special coverage sponsored by AWS Worldwide Public Sector. >> Hello, welcome back to theCUBES coverage, of AWS re:Invent 2020 virtual. This is theCUBE virtual, I'm John Furrier, your host. We're not there in person this year because of the pandemic, but we're doing the remote. This is special coverage of the public sector, we got two great guests, Manpreet Mattu, who was the Worldwide Public Sector of Startups and Venture Capital team with AWS, and Michael Jackson who's the leader, general manager of Public Health and Venture Capital and Startups. Gentlemen, thanks for joining me. Thanks for coming up. >> Okay, it's my pleasure, thanks for having. >> I loved love welcome to theCUBE. I just want to say that Amazon never forgets the startups, that's where are they were born and bred it's been a startup. It's always day one as the expression goes, but truly even with the success, not just in the enterprise and starts within public sector, it's still a startup agility mindset, just want to call that out and say congratulations. Okay, let's get into it. Tell us about your roles and your backgrounds and why you're here. >> So, I believe so, I'm the head of AWS Public Sector, VC and Startups team, and our mission really is to help our public sector customers, adopt innovation that is built by the startups. I've been with AWS for about two and a half years. And prior to that, I was in a similar role with Booz Allen, helping our public sector customers, adopt innovation data as well. >> Michael. >> Yeah, so I am the general manager of Public Health, for on the Venture Capital and Startups team. My career here at AWS began just over four years ago. I was brought on to the state and local government team, initially building the public health practice from inception, and I also built and led our U S elections business. And I'm really excited now to transition into this global role, to lead our public health VC and startups practice, and really democratize access to innovation for our startups in the healthcare space. >> Well, great journey. You guys are converging, the VC and startup teams are coming together. A lot of macro trends certainly are tailwinds for you guys. Obviously, the pandemic is forcing, more accelerated modern applications in public sector, and we've been covering more and more success stories, of the change happening quickly. As access to capital continues to be great, and agility with the cloud, how has that impacted your teams and your approach? Can you guys share how that's changed this year? Because there's more pressure now to be digital, there's more opportunities, there's more still capital flowing, how has it impacted your roles? >> Now, so at the very high level, Amazon invests in companies because, we want those companies to be successful. And AWS itself makes a substantial investment, in agility, the startup customers success. We have things like service credits and things like, business nurturing programs that we have built over the course of the last seven, eight years. For example, over the past, you had a loan, Amazon has provided more than a billion dollars in credits, through AWS Activate program, to help startups grow and scale their businesses. And not only that a total of more than three and a half billion dollars in credit to more than 140,000 startups, over the last seven years, all through the course of the Activate program. From more so, on the healthcare side, I would want, certainly MJ to also, speak through or speak to, the challenges that the health system has faced in the COVID times, and how AWS is helping the provider, healthcare providers and the startups, really achieve success, and help the patient populations on that note. >> Michael, weighing on this new programs, you guys are launching in the impact healthcare, I see where we're seeing the frontline workers, I mean, it's everyone seeing it on TV and the newspaper, and it's impacting friends and family, give us the update. >> Absolutely, so we're here today to launch a new program. We call it the Healthcare Acceleration program. And basically, there are two halves to the program, with an undercurrent or a recurring undercurrent, I should say. Just really quickly before I touch on that though, I'd be remissed if I didn't make note of the fact that, you're right capital is still flowing, and it's a really big deal particularly, as healthcare and public health becomes such a priority, but one of the strategic imperatives of our team's role, similar to the way we democratize access to innovation for startups, we also find it really important to democratize access, to resources for founders, underrepresented founders, so, that everyone can have a level playing field, and equal access to those resources and funding, and things of that nature. Getting back to some of the healthcare priorities, in particular, I don't have to tell you about, this pandemic where on the third, and possibly the deadliest wave losing over 1000 Americans per day. And so, not only are we interested in helping our customers, our enterprise customers inject innovation from startups so that they can address clinical aspects, of the pandemic and beyond, but there are underlying rippling societal implications as well. Things that have been exacerbated by the pandemic. Things like mental health, behavioral health, including substance use abuse, clinical clinician burnout, things like social determinants of health, which lead to disproportionately impacted demographics. So, there's a whole lot to unpack and I'm sure we will, but at the highest level, that's what we're looking to help, our enterprise customers address, with the help of our innovative high potential startups. >> I mean, strategic focus, just go a little bit further on how important this is, because, programs are needed, there is burnout, okay. >> Yeah. >> You have mental health, physical health, everything in between. What are you guys launching? What's new? What can people take away right now from AWS, and what startups and when, 'cause a lot of people are changing their focus. I was seeing people leave their jobs, to have to get on this new mission. They're seeing the pain, there's a lot of entrepreneurial energy, happening right now here. Go further, please. >> So, you touched right on it. So, there are two sides. I mentioned there are two halves, and an underlying current, right? So, the two halves are the supply and the demand. The supply side is what we refer to as the startups, vetted high potential, high growth startups, in the health tech space, that we can help to accelerate their go to market, right? We can pair them with mentorship, credits, we call it the 4Cs. There's capital, mapping them potentially to investors, who are interested into accelerating their growth. There's code, technical support, whether it's cloud formation templates, or technical expertise, connections such as other startups, incubators, accelerators, etcetera, and finally mapping them to customers. So, that's, what's in it for the startups. And then on the other side, the enterprise side, again, there are so many enterprises from payers to providers and others who are looking to accelerate their efforts, to digitally transform their enterprise. And so, by partnering with AWS, and the Healthcare Acceleration program, they can trust that there are AWS powered startups, that are vetted and prepared, to inject that sense of urgency, that sense of innovation. And the underlying current, the dots that are being connected is, workforce modernization or economic development, because in many cases, you're right, people are losing their jobs, people are looking at ways that they can, modernize the workforce is locally leverage local talent. And so, entrepreneurship is a great way, to stimulate the local economy, and help older workers or workers who are looking to transition into a more relevant occupations, to do just that. So, this is an all encompassing program. >> Let's get into this health accelerator from AWS. This is something that is on the table, AWS Health Accelerator, who are the stakeholders, and what are the benefits of this program? >> Well, I mean, before we actually, go to the accelerator for me, I think there's this focus on the healthcare, as an industry, as a vertical, is very important to talk about. The industry is experiencing transformation. It is experiencing disruption and the COVID-19 pandemic, has only accelerated that. If you made, it has sort of magnified some of the stressors, which were already there in the system. If you combine that with the sort of the undercurrent that MJ mentioned from a technological perspective, the delivery of healthcare globally is going digital. So, you see technology is like artificial intelligence, machine learning, big data, augmented reality, IoT based variables. All of these technologies are coming together, to enable applications, such as remote diagnostics, patient monitoring, predictive prescriptive healthcare. And we truly feel that this presents a tremendous opportunity to improve the patient experience, and more importantly, the patient outcomes, using these technologies, and these newly enabled applications through those technologies. And as an example, in the U S alone, there are 22 key healthcare AI use cases, that are projected to grow by, or to approximately around $22 billion by 2025. So, in AWS, we are collaborating with the wide spectrum of healthcare providers, with public health organizations, with government agencies, all around the globe to support their effort, to cope with the rippling effects of the COVID-19. And arguably, many of them are visible to us today, but I would argue that many many are not even yet, have been begun to understand by us and by our customers. So, that is the reason why we want to put some emphasis, on healthcare from a public sector standpoint. >> Yeah, that's a great call-out Manpreet, I want to just highlight that, maybe get an additional commentary because, the old days it was just the institution, the hospital and then you're done. And then it was okay, hospital plus the caregiver, the doctors, and the workers, and now the patient. So, holistically, you're calling out the big picture, the patient care, right. Their families, their environment, the caregivers, and the institution, and now the supply chain, all of it integrated together. That's where the action is. And that's where the data comes in, that's where cloud scale can come in. Is that right? Am I getting that right there? >> Yeah, that's absolutely. I'm sorry Manpreet. >> Welcome MJ, go on. >> I was going to say you're absolutely right. In fact, we like to look at it almost like a bullseye, right? So, at the center of the bullseye, like you said, usually, the first stakeholder that comes to mind, is the provider or the coordinator of care. Outside of there, you have the payer, outside of there, you have researchers. And in any even further outside still are your regulators, your healthcare agencies at the local state, and federal levels, including military health. So, it's a rippling effect of customers on that side, as well as you asked about stakeholders on the startup side, there's also a bullseye of influence. Starting with the founder herself, the founder, and her executive team, moving out from there to the startup, as an organization outside from there, we've got incubators and accelerators that are in place, to help accelerate that growth as well. And then farther out you've got investors, VCs, and investors, and so on both sides, supply and demand we're looking to tap into, and accelerate the growth, and make connections between the two. >> Yeah, (indistinct) but when I, in back in real life, when we used to go to games, you walk into the stadium, you buy your ticket with your phone, you go to your seat, concessions guys, deliver things there for you, the fan experience, the players are there. I mean, why can't we have that in healthcare? I was just everything is happening, right. Go for good, yeah. And I think that's the Nirvana, hopefully soon. >> We're working on it. >> Good stuff. I know, I just love the vision, I think is so relevant and super important. Now, let's get into this health accelerator. What's this all about? Let's get into that. >> So, the health accelerator will be, a multi-week on-demand program. Where we're going to map high potential vetted startups, to a number of resources, right. I mentioned before that there will be mentorship, there will be technical experts who will be able to, take these startups who have established some presence, but we want to accelerate their ability to go deeper specifically into public health, throughout that ecosystem that I just described, right? Starting with providers and coordinators, payers, researchers, regulators. We want to give them a way to go deep into this, heavily regulated industry, so that they can not only have access to the innovation that many startups would not otherwise, like Manpreet mentioned machine learning AI, but they also have access to the resources, to ensure their success. >> What kind of problems are you guys trying to solve with this? I mean, is there a specific vetting process, is there a criteria? Is there a bar to all over share some specifics? >> Yeah, absolutely. So, for the past few years, a lot of the major change challenges, for our public health customers have been the same, but they require a new approach. And I like to call our approach the HIGH FIVE. So, some of those challenges that have been traditionally, lingering for the past few years, equal social determinants of health. Social determinants, when we talk about that, we not only refer to the nonclinical contributors to a person's overall wellness. So, you think about issues like food deserts or recidivism homelessness, all of that transportation to access to care, right, all of that contributes. But then there's also disparities and health outcomes. When you think about socioeconomic differences, rural health, ethnic and racial minorities, so, that all factors into social determinants of health. Then there's also aging. Now, these are the strategic pillars that we like to focus on, or that we are focusing on. When I mentioned aging every day in the U S, 10,000 people celebrate their 65th birthday. Many of those individuals are suffering from comorbidities, from hypertension, diabetes, cancer, and now the lingering impact of COVID-19. And so, as these aging individuals continue to live longer, the goal is to improve the quality of their life as well. And so, many of them look to technology to age independently at home, etcetera. So, that's our second strategic pillar. The third, is mental and behavioral health. So, when I talk about mental health, I mean, everything from mild depression, all the way through suicide prevention, and especially these days with COVID-19, we see a lot of clinicians suffering from burnout. And so, it's important, that we take care of the frontline workers, those healthcare providers, and even outside of COVID-19, you think about the ways that the patient population, has continued to expand, and the growth within the provider market has not, or the pool of providers has not nearly expanded at the same rate. We've got people living longer, we've got more people than ever insured. And so, we need to leverage technology to help a stagnant, number of providers to treat a growing pool of patients, without sacrificing the quality of care. And then finally, we've got environmental health. From air quality to water purity. It's important to understand the correlation between, the environment and the health care of our population. So, those are the pillars. I know I mentioned the HIGH FIVE, the fifth is not specific to healthcare. I touched on it a little bit earlier, but the fifth is, it is democratizing access to innovation, to resources, specifically for founders from underrepresented communities. >> And that's great insight, Michael great, great Schaeffer pointed that out. Manpreet take us on the final word here. Venture Capital, Startups, AWS, what's the current state share with us, the current worldview from your perspective. >> Oh, so, bringing home this point that MJ mentioned, the strategic plan of focus areas. And if you, look at all those strategic areas there's, you can really sort of put those into two buckets. One is the patient side of the bucket, and then there's the provider side of the bucket, or the caretaker side of the bucket. And if the patient side, what we want to do is work with startups that are, really working across a broad spectrum of use cases, but to solve those two key challenges of the, one on the patient's side and other on the provider side. Then the end goal of providing patient experience, and patient outcomes. For the patient side, it's the patient experience, patient engagement, patient outcomes. So, the startups looking on those sides, on those use cases of criteria. And then we have the provider side where, we want to ensure that the providers have the right set of technologies, the right set of solutions, right set of innovation, to help them where healthcare operations. You have all seen in COVID times, how the provider systems are getting overwhelmed. And that's where the healthcare operations comes into play. Clinical decision support. Now, many patients cannot get to the hospitals. So, how do we provide through our startup partners for startup customers, those solutions where remote diagnostics, remote imaging or remote health delivery could be provided. Things like predictive and prescriptive health solutions. How can we work with our startups to provide, those sort of solutions to the providers, to again, at the end, the better the outcome of the patients, right? So, that's what we were looking at. And that's what this program is all about. Working with public sector provider side of the house and the customers understanding, and helping them understand the need as well, and then bringing the right set of startup solutions, and help solve those challenges that they are facing, and the patients are facing as well. MJ, I'm sure you want to close it out, with some thoughts too. >> Okay. >> Absolutely, I would just close it with this, our goal, like Manpreet said, is to match the high potential startups, with the, the enterprises who are desiring those solutions, and success for us, we'll have three traits. It will be valuable, meaning that there will be a true alignment between what our startups offer and what the market needs. It will be measurable, so that we can quantify the improvement and outcomes. And finally, it will be sustainable. So, beyond COVID-19 beyond the opioid crisis, beyond any situation or condition, we look to bring solutions to market through our startups, that are going to truly sustain a transformative approach to modernizing public health enterprises. >> Great job again, and important work and DevOps, impacting healthcare in all kinds of ways. And it's super important work. I'm glad you guys are doing it, and it's going to develop out beautifully, and if I can give you a high five, Michael, I'll give you a high five off in-person, but remotely, >> Virtual. >> Get virtual high five great program. We're going to spread the word, good work. >> Thank you. >> Thanks for doing it, I appreciate it. >> Thank you very much for your time. >> Okay, it's theCUBE coverage virtual, we are theCUBE virtual bringing all the coverage, super important work being done in public sector, cloud enabling it, great people important, and of course, happening at re:Invent. Thanks for watching. (upbeat music)

Published Date : Dec 9 2020

SUMMARY :

From around the globe, of the public sector, Okay, it's my pleasure, not just in the enterprise and So, I believe so, I'm the in the healthcare space. of the change happening quickly. and how AWS is helping the provider, in the impact healthcare, and possibly the deadliest wave losing I mean, strategic focus, They're seeing the pain, and the Healthcare Acceleration program, This is something that is on the table, all around the globe to and now the patient. Yeah, that's absolutely. and make connections between the two. the fan experience, the players are there. I know, I just love the vision, So, the health accelerator will be, the goal is to improve the the current worldview and the patients are facing as well. beyond the opioid crisis, and it's going to develop out beautifully, We're going to spread the word, good work. bringing all the coverage,

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Lorraine Bassett, AWS Public Sector | AWS re:Invent 2020 Public Sector Day


 

(upbeat music) >> Announcer: From around the globe it's theCUBE. With digital coverage of AWS re:Invent 2020. Special coverage sponsored by AWS Worldwide Public Sector. >> Hello. Welcome back to theCUBE's virtual coverage of AWS re:Invent 2020 not only are we there in person this year we're remote because of the pandemic and all that going on with the virtual event three weeks coverage here and special coverage of public sector. Got a great guest, Lorraine Bassett, Chief of Staff in Public Sector of Sandy Carter at AWS. Thanks for joining us. >> Hey John and thank you very much for the invitation. It's really good to be here. >> We've had great conversations with Sandy Carter and her team at awards program really just last year. Just a lot of success stories now with public sector and the pandemic. There's been just a lot of things going on where the technology has pulled you know from the future to present and the public sector needs it the most. This is a key thing. What's your role there? How are you working with Sandy and the team? Take a minute to explain what your background is and your current role. >> So I recently joined the Sandy Carter's team as a Chief of Staff and business advisor. And originally just before then let up the, the go-to-market strategy for the internet of things and Smart Seas in the public sector. So bringing that experience and expertise into Sandy's team and really being able to help provide guidance and advise where necessary. I think that's... it's going to add value to the core team. >> John: Yeah. And certainly there's just been a massive demand. We've been reporting on it really since February just the surge of just the acceleration of digital-- >> Oh yeah. >> Transformation in public sector across the board from education to military agencies just amazing. A lot of things going on here >> Yes. At re:Invent. Can you tell me more about this new services inception go-to-market team because this is new. Take me through explain. >> Yeah it is new and it's really timely and, and a really pivotal new service that we're adding in and well of the new service team that we're creating. So it's really focused on partners. So you know with it's really has a core objective to develop strategy and execute plans for the rollout of new priority services and features across AWS's Public Sector partner teams. So really the new inception the new services inception team its goal is to really be the connection point and the feedback loop for partners with our AWS service teams, our service go-to-market teams and our worldwide public sector teams. We really want to make that transition and that cycle as easy as possible. Ultimately, the new services inception team's objective is really we're going to be able to deliver AWS services to public sector partners and our customers by building connections between all of our services, all our service launches, our public sector partners. And I think really pivotal to this is in all GEOS regardless of the size of the partners and the types. So you know let me just close that out to say you know our strategy it's focused on new services not either in private or if the services in Pre-GA you know that resonate more so in the public sector. And really our goal overall role is to identify you know monetization paths enable them as necessary building marketing and go-to-market assets and helping evangelize the service and increase adoption. >> The number one question is going to ask is why now? What's behind this motivation? Can you just add some commentary to why now is it the pandemic? Is it all things coming together as that cloud scale? I mean what's, what's (laughs) what's the motivation. Why now? >> Well, we you know AWS you know we release we have a lot of new services that yeah and our partners need to have visibility into these services early and yes you're right. There's also been a lot of change and new demand that we hadn't seen before with you know really just in 2020 has been really interesting on the types of different new news cases that we're seeing. So you know we have new services that we want to be able to bring to markets. And so you know and our public sector partners it's long been part of our AWS be the program. So that's nothing new. So what this team is aiming to do is really formalize that process and the program to ensure that we're really maximizing participation from public sector partners. You know how do we do this? So how do we do this differently? It's really ensure that partners are aware of new services that are coming down the road that could impact business or impact their business heavily. >> Yeah. >> And work closely with them to identify the joint value proposition develop go-to-market content and provide value. And you're right John, right? This is, it's all of the above but and it's really how we enable customers based on everything that we've learned and what they need for 20 you know as we go into 2021. >> Okay. So there's the million dollar question. I'm a partner, pretend I'm a partner, what's in it for me? I'm I making more money? Am I got to to go faster? >> Oh yeah. >> What's the benefits to me as a partner? >> So this is you know there, there are... So you're right. There are a lot of really good benefits. So there's a couple that come to mind straight away. So let's just, let's just pull out kind of really what's going to be important to the customers... To the partners first. Right firstly, so being part of a formal better program enables faster market which should lead to market differentiation on launch. So this early release and early visibility and early position is really critical I think to our partners. Secondly, there's an ability to influence roadmap early on through our feedback cycle. So all of our partners who work with us know that we're, we're all about innovation. We need to hear what is going on with our customers or with our partners and what we need to do to improve So you know that feedback cycle is key. And thirdly, you know Dedicate you know as you launch and go to market, you will have access to or partners have access to dedicated launch specialist team. That's assigned specifically to work with you on those, on those new services. And lastly, access to technical and sales expertise the sales expertise that will really help drive go-to-market motions. But you know I just... It is I think more than that and is there, there is an ability to diversify revenue streams. There is an ability to upsell and cross sell based on key learnings. And really as we, as we grow and learn from the new services we can build new business models through go joint go-to-market planning you know and really just take in some of the key benefits that the, the new services that inception team can offer. >> So what's the requirements to get in? All partners is there a pre-recs? Is that a wait list? Can you just give in kind of quick detail on how it works and how do people engage? How do the partners engage with the program? >> Now that's a good question. So really any APN tier partner consulting and technology partner that is really willing to commit to working with us is committed to testing developing public sector, partner and customer references and providing regular feedback. I mean really this is all about innovation. So we don't want to be specific and narrow on the partners who want to drive these or want to be able to drive these new services. >> What does a successful launch look like when you have your partners engaged, things are happening, the service new service team comes in. What's it look like take us through what success looks like here? >> Well success. So I think if you just kind of work backwards from this success you know it's really it's in our culture to be customer obsessed. So really success is it's key to listen to our partners and customers to help us build what that successful model would look like. So there's two questions we'd come up with is what services do we engage? And what partners should we engage? And that will help maximize our ability to be successful. So that what services we engage is, is linked to what resonates most for the public sector ecosystem. Now and the customers. So it also is looking at the most pressing challenges that customers are facing and also how the new service can help unlock value. >> Yeah. >> So that's success around the services. Now success around partners is you know what partners to engage that is you know that is around determining the ideal partner profile for example for service. And we do that by looking at competencies, references, vertical focus, and the customer base. And so you know going back to your original question about what is success it really is a strong alignment with partners and the services that really maximize the you know the strength of our go to market together. >> All right thanks so much for explaining the new services inception go-to-market team and capabilities. Final question where can people learn more information and get engaged? Can you share any data on, on what can they do? >> So the fastest path is to engage with the account team AWS and our partner development managers. Then you know there you can learn to and how to participate in future new service launches and facilitate introductions you know between us you know between the new inceptions teams so that we can get to know you. >> Lorraine Bassett Chief of Staff for AWS Public Sector partners. Great to have you on looking forward to hearing more of how it's going with Sandy. I know there's a lot of growth. A lot of action happening >> Yeah. >> With the pandemic public sector has an awakening. They've realized that now's the best time to pivot all those years of living in the antiquated old world is now coming to fruition. >> Yeah. >> Thank you. >> Yeah this is a very exciting time. Thank you very much John. >> Yeah. >> Really appreciated. >> It's going to be massive change and it's super exciting. Public sector is going to be moving very, very fast. >> Yes. >> Thanks for coming I appreciate it. >> Thank you. >> Okay so keeps coverage. I'm John Furrier. We are theCUBE virtual this year. We're not in person. This is part of AWS has been through all three weeks we've been here deep, doing deep dives, getting all the conversations. Thanks for watching. (upbeat music)

Published Date : Dec 9 2020

SUMMARY :

Announcer: From around the globe because of the pandemic and all that It's really good to be here. from the future to present and Smart Seas in the public sector. just the surge of just sector across the board Can you tell me more about that out to say you know is it the pandemic? and the program to and it's really how we enable Am I got to to go faster? So this is you know there, there are... and narrow on the partners the service new service team comes in. So really success is it's key to listen to really maximize the you know the new services inception So the fastest path is to Great to have you on the best time to pivot Thank you very much John. It's going to be massive getting all the conversations.

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Rebecca Wetherly, AWS | AWS re:Invent 2020 Public Sector Day


 

>> Instructor: From around the globe, it's theCUBE. With digital coverage of AWS re:Invent 2020. Special coverage sponsored by AWS Worldwide Public Sector. >> And welcome back to theCUBE's virtual coverage of AWS re:Invent 2020. I'm John Furrier your host. This is theCUBE virtual. Special coverage of the public sector. Today Rebecca Wetherly, Director of Worldwide Public Sector System Integrator Partners for AWS. Great to see you. Welcome to theCUBE virtual. >> Thanks, John. I'm glad to be here. >> So just the news we've been covering all through re:Invented priors, just the growth in public sector. The acceleration with the pandemic, it's just that this acceleration has been massive. So I want to just get get your take. It's been hard but also, it's been an opportunity for partners. >> You leading the Integrators. >> Sure. >> They're on the front lines. I got to ask you, (chuckling) what is AWS doing to support their partners, as the business models are forced really upon them to move faster? >> Yeah, sure. Thank you. Let me start with saying that, companies are really building a business in partnering with us. Because of global needs such as the pandemic. But we also have many partners that are coming to us because of our customer demand outside of COVID. Because we're a leader in cloud innovation, and because we've got a global field engagement and go-to-market strategy. You know AWS is a customer driven company, and our partners are also our customers. We have a full suite of programs for our partners and whether they be a consulting partner or a technology partner. We have tens of thousands of partners all across the globe, with more than 35,000 new partners since January 2016. And in our public sector space, we have over 1,500 partners with solutions and experience, delivering on a combination of government, education, and nonprofit customer missions all around the world. Consulting partners are really professional services firms. That help customers of all types and sizes design, architect, build, migrate and manage workloads and applications on AWS. They accelerate the journey to the cloud for our customers. And they often are implementing technology solutions. As you referred to around COVID, that our technology partners are actually developing. So consulting partners are SIs that I work with, Strategic Consultant Partners, Managed Service Providers, and also resellers. And they are providing really great value to our customers by providing strategic advisory services, implementation and migration services, Staffog. They also have great specialty depth and machine learning or AI. IOT, data lakes and analytics. And even in things like communication tools using technologies like we're doing today on zoom, and taking those to our customers. Our technology partners on the other hand they deliver hardware, connectivity services and software solutions that are hosted or integrated with AWS cloud. And they deliver components to broad customer solutions, often via our consulting partners. We have a great, a great way of delivering technology through our AWS Marketplace and we'll talk about that in a minute. But I will say, that our tech partners are helping our customers decrease their deployment times, provide cost optimization and infrastructure for DevOps and production workloads. They're also lowering their costs on code development by using our broad portfolio of services. And oftentimes for our public sector customers they are helping shorten the path to achieving regulatory requirements for our public sector needs. >> That's awesome. You guys have a lot to do there to support your partners. Obviously the main concern is, how do I maintain that profitability in the fast pace. And then making sure that their customers can also transition and ride the digital transformation wave. So I have to ask you, what programs are you guys offering to help these partners succeed because certainly it's beyond just the profitability. it's this new business model of Cloud-scale. So what programs specifically are you guys offering? >> Yeah, we have a lot of different programs at AWS. The first stop is really the AWS Partner Network. Which I'll refer to as the APN. This is really our global partner program for technology and consulting businesses to leverage Amazon Web Services to build solutions and services for customers. The APN is the first place where companies can build, market, and sell their offerings, and provide valuable business, technical, and opportunities for marketing with their customers. Our programs provide promotional support. We provide visibility throughout our website. We give partners opportunities to engage with customers for events, social media. And we provide access to funding and go-to market opportunities. I touched on briefly our AWS Marketplace . And this is really a great program offering to our customers both consulting partners and technology partners. The AWS Marketplace simplifies procurement and entitlement of provisioning software across 50 different categories. And we have more than 8,000 transactional listings. That marketplace connects customers with more than 1,000 different ISBs or independent software vendors to help meet their business needs. And we have more than 300,000 customers using software from the AWS Marketplace. The Marketplace is also available on 24 different regions. So when a customer chooses to use the Marketplace they have the opportunity to procure their software from our consulting partners and leverage the software and the technology from our from our tech partners. Other really cool programs we have are our Partner Transformation Program or SaaS Factory Program, and also our Migration Acceleration Program. >> Awesome. Great programs. What else are you guys besides programs, Are you guys doing >> Yeah. >> to help partners succeed. Because I know there's a lot of touches, there's some new things going on. What else do you guys do? >> Yeah, I think we have a lot of great resources available to our partners. Most of our partners have Partner Development Managers that are working with them on a daily basis. Access to our business development and sales teams, solutions architects and other subject matter experts. Really getting deep into the technology and having access to those folks to help our partners design, build, architect and validate a purchase with customers. Also our Professional Services Teams.Right? They are deep subject matter experts that our partners have the ability to tap into. And then of course, because of the way we go to market in public sector, access and engagement with our capture, bid, and proposal teams are super important. We also have to consider access for our partners to be trained and become certified. That's a real requirement that our customers need to help them achieve their goals. We offer digital and classroom training for our partners to be able to learn at their own pace or via an AWS instructor. And AWS training and certification helps our partners build competence, confidence, and credibility with our customers. We also have AWS competencies. And our competency program is designed to identify, validate, and promote APN partners that have demonstrated technical expertise and proven customer success. One of the most critical competencies for us is and these days is around our migration. Migration competencies allows our partners to accelerate their customer's cloud adoption journey by providing strategy, personnel tools, education, and tech support to their customers. One of those customers and partners is InterVision. They're a consulting firm that provide strategic advisory services to organizations to help them run, grow, and transform their business needs with the cloud via modern IT services. Their experts have a deep history in technology solutions and they have a deep bench of certified engineers and data scientists to excel delivering Managed Services and Migration Services to both public sector and commercial customers. And with the California Department of Technology. Which is a state agency that provides authority and responsibility over all aspects of technology for California state governments, they selected InterVision to work with them due to their expertise and their proprietary offering called Cloud Migration Lifecycle Assurance. And that offering provided that CDT, the ability, pardon me. To take advantage of their Cloud Migration operations and optimization specialty. So our partners are really getting great opportunities to build their business and to accelerate their their work with us through a variety of programs, and by really digging deep and leveraging all of the programs that are available to them. >> It's nice with the mix of programs, plus the field support, plus the care they're nurtured that, grow that. As you know in these in these markets where you have partnerships and channels and relationships. You need to be profitable. And profitability is about happy customers. >> Rebecca: Sure. >> And margins.(chuckles) Making money. >> Rebecca: Yeah. Sure. >> You got to make money to stay in business. So, this is a big opportunity as the new economics of cloud come into the channel. This is really a big conversation. Moving fast, scaling up, new kinds of services. The integrators are really having a good time here. And these are new practices. How can someone learn more? What's out there? How does someone get engaged with you guys? What information can they, is there a site? Is there a program? How does someone get the resources? What would they do? >> Yeah. Well, I will tell you. The first stop is really our website. And that may sound trivial but that is the best place to get started for us. You're going to find there by visiting https://aws.amazon.com. You can register to become an AWS partner very easily. Right there you're going to get step-by-step instructions and learning paths, as well as tutorials and how to get your business up and running, and how to become a partner. And the journey largely looks like this. Right? One. get on board. Get familiar. Establish your relationship and join the Amazon Partner Network. Go through some very basic training and get familiar with their services. Second. Develop those technical and sales skills. Develop a business model where AWS lends the greatest value to your partner business. And as you move through the tiers of maturity, we will co-invest in your business to help you scale. And then three, really go to market. Establish the pathways to your customers. Build out your differentiated approach. Look at the competencies we offer and decide which ones are going to be the most relevant to you. We want you to leverage the funding mechanisms we have, and we want you also to think about how we co-market together. There are so many roads to success and AWS offers lots of different partner programs and opportunities to develop your unique roadmap John. >> Yeah, that's great enablement. That is super valuable. Having the co-funding, the go marketing, and the tools and the programs. All there to enable services to be successful. Rebecca, thanks for sharing that program. >> My pleasure. >> Great to have you on. Rebecca Wetherly, >> Thank you so much. Director of the Worldwide Public Sector System Integrator Partners. A big growing part of the public sector when we need it the most, which is now and it's growing. So check them out. Thanks for watching. This is theCUBE coverage. CUBE virtual, for AWS re:Invent reinvent public sector, special coverage. Thanks for watching. (upbeat music)

Published Date : Dec 9 2020

SUMMARY :

Instructor: From around the globe, Great to see you. I'm glad to be here. So just the news we've been covering I got to ask you, (chuckling) and taking those to our customers. and ride the digital transformation wave. and the technology from What else are you guys besides programs, to help partners succeed. and tech support to their customers. You need to be profitable. And margins.(chuckles) You got to make money and how to get your and the tools and the programs. Great to have you on. Director of the Worldwide Public Sector

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Steve Zipperman, Insight & Kevan McCallum Jr., Maximus IT | AWS re:Invent 2020 Public Sector Day


 

>>from around the >>globe. It's the Cube with digital coverage of AWS reinvent 2020 Special coverage sponsored by AWS Worldwide Public Sector >>Hi and welcome to the Q Virtual and our coverage of AWS reinvent 2020 with special coverage of the public sector. I'm your host, Rebecca >>Knight. >>Today we have two guests for our segment. We have Kevin McCallum Jr. He is the chief technology officer at Maximus. Thanks for joining us, Kevin, and we have way. And we have Steve Zimmerman, who is the vice president of consulting services at Insight. Thank you so much for coming on the show. Steve. >>Thank you for having us appreciate it. >>So I want to start by asking. You both have to tell us a little bit more about your company's. Kevin. Let's start with you. Tell us a little bit more about Maximus. >>Yes, Thanks for having me. Maximus is a 40 year old company. We partner with state, federal and local governments to provide communities with critical health and human service programs. We leverage extensive experience to develop high quality services and solutions that are cost effective and tailored to their unique needs. One of the things that we do is offer government's ability to programs rapidly and scalable so that we can focus on the automation and their operations. We do services from Medicare to Medicaid, Welford work, and we have comprehensive solutions. Help the government's run effectively and efficiently. >>Great, Steve, tell us a little bit about insight. >>Yeah, sure. Um, Insight is a Fortune 500 company, you know, in 2020 will roughly do you know, probably a plus billion dollars in revenue. Global company. You know, we have thousands of treaty GIC relationships, but I'd say we have probably a couple 100 partners. We focus on one of those key partners to us is a W s. Right. As we go to market, Azzawi start, you know, working with our customers around transformation, of which we're gonna talk a little bit about that today with Kevin as it relates, Thio incite public sector. It's >>a pretty sizable >>part of our business. You know, we'll do about $1.5 billion in revenue. We have 200 plus contract vehicles, will work out there over 500 plus teammates, and we're seeing that business grow quarter over quarter, 20% growth. So It's a big investment for us and really looking forward to hearing Kevin talk about Maximus, uh, to the team, because obviously it's a big lever for us for inside public sector to get the word out there about the great transformation work. What you do with our customers. >>That's a great segue. So let's go back to you, Kevin, and talk a little bit about Maximus. Cloud transformation. Why did you hire insight for help you with this? >>Yeah, A Z We started our journey. One of the things we realized is as we were moving to the cloud is the experience. We needed a trusted partner and we ran an RFP process looking for partners out there that have done it that have done major data center programs. You're moving large companies, you know, We're moving about 6000 workloads 160 plus applications. So it was not a light or easy project and insight fit that. Aziz, We went through the interview process. It became very clear that they have done this for Fortune 500 companies in the past and their experience is beneficial to helping us drive to the future and the other factors is we wanted to make sure that once we were done with the project, we had the experience internally that they helped us with Thio drive forward. >>So talking about the importance of a trusted partner, which is such a key component of digital transformation cloud journeys tell us a little bit about the the strategy tied to the data center transformation and why you chose AWS. >>Sure. So, as we started doing our research, we did analysis across all of the cloud providers who were out there. AWS is clear leader in the marketplace. Their technology is better aligned with what Maximus has as the underlying technologies were, ah, majority of Lennox Base. We also have windows. We have Oracle, which, with the AWS depth on breath of our offerings, tied better to what we had. The other thing we were looking to do is get rid of our monolithic off the shelf products and use mawr of the cloud based products that are out there. Amazon has a very deep, uh, native technology that allows you to replace your old services where you had to bolt on or purchase another product to something that is integrated and streamlined, you know, down Thio, how do you monitor your systems? How do you do logs things like that. And, you know, as we looked at the time frame, we had to deliver this. They had to be able to grow with us. So as we were building out, new infrastructure were able to build where previously internally. With data centers, you have to buy infrastructure. You wait for it to arrive, you install it. Amazon has it at the click of a ah button. So we're able Thio basically have environment stood up in a day rather than having to wait weeks for it. So and the last thing was up time. So you know Amazon. They're five nines plus in up time and most of our contracts or three nines or better requirements. We had to find a bender that had multiple availability zones and regions that allowed us to be flexible in how we deployed. >>So talking about the convenience and the ability to streamline, and also the need for flexibility in the covert era. Of course, the word hybrid work environments has taken on a new meaning. But I want to ask you about how you see the hybrid era in the long term affecting Maximus. >>Yeah. Since Maximus is a government contractor, we will always be in a hybrid, uh, set up. So some of our contracts are very restrictive, especially when you get into our S d. O. D. And some of those agencies you have a fed ramp requirement is right. Well, with some of the federal agencies. So some of those components about to stay internally So where we can force, uh, you know, moving to the cloud because of the flexibility we have to deploy, that is the right will go. Um, co vid has introduced a new complexity. When it started back in March, you know, Maximus had 30,000 or so employees, and we instantly were thrown into You gotta make those employees get those employees to work from home. So we used Amazon's workspace Thio push our employees to work from home, where, you know, some of the employees and some of our contracts are customer owned equipment. So we couldn't actually take that equipment home. So we had to move to a B y o d model on Amazon workspaces in order to get the users to work from home and the complexity that, with what Amazon has to offer, allowed us to quickly move over 25,000 employees on the Amazon workspaces and work from home and then keeping the data center migration moving in the middle of it has also been, ah, challenge. So we will, in our federal space, still have internal data centers. Integration points that Amazon offers with their inter connects is key toe. How we make it a seamless process because we may have a business unit has stuff sitting in the data center and at Amazon, and they have to look at the seamless package. >>Steve, I want to bring you in here a little bit into this conversation. Cloud transformation, digital transformation. These are These are difficult and huge undertaking in the best of times. How does this pandemic this health crisis emergency. How has that affected the way you help your clients the way you work with your clients? Collaborate, communicate, talk a little bit about the effect of Kobe on this on the >>eso I would. I'll answer the question in a couple different ways, so I would agree with Kevin because, you know, forget about what we do with our customers. You know, we had a pivot really quick to write all remote workforce. You know, I think about my team, you know, 1000 plus teammates. Everyone's 80% travel all gone like, um, and I write eso everybody working remote. Everybody work from their homes. And but the challenging part was working with our customers. And, you know, I look at you know, I looked at with Kevin. You know, I've never met Kevin in person, you know, frankly, and there's teammates have come on to our to the project and execute executing this program remotely, so it makes it that much harder working with the customer. Um, you know, doing more video chats. You know, our methodology is built to be all remote. We have a proprietary tool called snap start that allows to bail scan environments. All that things done. Remote migrations could be done remote. The hard part is when you have to go on site because there's this stuff you have to go on site for around physical inventory to look at the equipment, but it just makes it that much harder. You know, I think he taking advantage of these video tools like we're doing today. You know, I can't tell me how many Skype You know how many calls have been on with Kevin like this and with his peers and with his leadership. But communication is really important program like this because, you know, in a program like this, there will be problems, right? And there will be challenges and, you know, getting on a call on being I will look at Kevin face to face and see what his reaction is really key. But you gotta work that much harder. You gotta work that much harder now in the pandemic. You know, I have other projects right now leaving with this other projects that, frankly, we have sold all remote and we're doing it all remote. And what I'm seeing with the bidam IQ is an acceleration of digital transformation. So, other similar projects like we're doing with Kevin. We're doing for other large fortune 500 companies because it's an acceleration of Hey, look, we gotta be old digital now, so it'll be interesting to see you know how the pandemic effects is long term because it is definitely accelerating out their digital transformation if you haven't done it, you're in trouble because it's gonna eat your company alive. >>Mhm. So, Kevin, he's talking. He talked a little bit about she talked a little bit about the importance of communication, particularly when work so many people are working from home. Um, talk a little bit of about other best practices that have emerged. Things that you have noticed. Things that you advice you would have to your peers. I mean, a Z we heard from Steve. If you're not there yet, you're in trouble. But for the for the people, for the executives out there who are watching this, What advice would you have for them? >>Yeah, I think that you know this this is brought to light. You know, there was always a view that you had to be in an office on a white board and actual actually functioning in that fashion. So, you know, before the pandemic, I was traveling three weeks a month on now, not traveling. I feel that I actually get more work done. I actually feel that I'm closer to the team just because we've introduced a lot of different digital channels. So now we have slack we have teams we do zoom. I require everybody to be on a on video, whereas previously before the pandemic you'd rarely have anybody on video. Um, and you've seen Ah, transformation is people pick up the phone a lot quicker than they did in the past. So it is, actually, I believe, brought the team closer together because now you know, everybody's on. Um, the downside of it is everybody's on all the time. So you've also had to have people step away from work because generally when they take PTO, they leave the office that go somewhere with their family. Now it's your kind of at home. There's not much to dio. You kinda have to force them to take the time off. One of the major factors that has has been interesting is we're doing this transformation in the middle of co vid with moving. All of our resource is the home. So we've we've had to take pauses, toe focus on getting everybody to work from home. Okay, now their work from home back to the project. And, you know, it's kind of a change the timeline a little bit, but in the end, you know we have some hard deadlines to meet. So it's been an interesting transition. You >>know, Kevin, um, I wanna agree with you two points is, uh you know, I think we're also getting not only your time, but also senior leadership, that I think, frankly, we never would have gotten, you know, I'm talking, you know, your peers and your leadership, Like I would fly for those meetings. I think about all the time that I've saved. But then again, it never ends, right? Never. It begins and never ends. And, you know, one of the things I'm concerned about is you know, the long term burnout factor for these folks because and depending on what state you're in, it never ends. You don't have anywhere to go, right. And you know, I think about teammates. I think you know, Kevin, I have talked about this related to our project like burdens and really thing right now for sure. 889 months into this thing. It's a real thing. Is people they have to focus on. Is is work sometimes. So it's a it's a concern for all of us is a project team is we start looking at the executing. This continue to execute this program for the next year. >>And it really highlights the importance of visionary leadership and a leader who cares who is empathetic, who is checking in with his or her team and making sure that the colleagues feel appreciated and cared for. I want you both to just give us look into your crystal ball is a little bit and talk about the where you see things 12, 24 months from now. Hopefully there will be a vaccine and we will return to somewhat of a of a new normal. Um, talk a little bit about where you see the Maximus transformation in two years. Absolutely. Yeah. Start with you. >>So s so you know, our cloud migration. We have some hard deadlines through next year, so we have a focus with insight to get that completed by September next year because our data center contracts are up and we've got to get out. You know, one of the the advantages of where we're headed is to move into more of a Dev ops model where you know you're able thio enable groups that have previously not been able to do work just do thio. The infrastructure was set up your now, enabling them to do deployments, get into production and have full stack ownership. That's really where our focus is. Is enablement of the teams that couldn't do the work previously because now you're in a different type of environment. Um, the other thing is being able thio be more agile. So as we move forward into the cloud journey, we as a company are consort contracts quicker. We are part of the, you know, contract tracing on unemployment insurance. We've done a lot of contracts with states that you know previously most of our contracts or anywhere from a 62 120 day startup. These contracts and contact tracing and covert projects. We've had to start them up in three days. That's having 500 employees online on workspaces on Genesis Cloud and fully functional, and it has been a challenge. But it also has introduced a a better way to do business because now we can we can move quicker for our customers and we can get contracts where they come and say, Hey, I need something in the next couple days. If you look further down the road. You know, it's taking the advantage of what Amazon has to offer, you know, moving from arm or monolithic programs like, you know, we sit on Oracle on Lenox today. You know, we could move into Aurora, which opens up the doors and floodgates, because then you manage, er a little differently. You manage your data a little differently. That's really where I think the the market's going and where we can actually transform our business. Even better, Thio, where we could be more flexible. We can start up quicker and, you know, be doom or things for our customers. >>The final word from you >>e I think it's gonna be a hybrid world, right? It's at least in the short term. And you know, we believe it's all about the workload and getting those workloads or applications, you know, in in the right spot, whether it be public or private and helping our customers with that journey, you know, just a pile on with Kevin talked about around Dev ops. Once you get a guy to get once you get all the stuff over there, you still got to manage it, Whether it's in a W. S or, you know, on Prem. You still gotta have a process to do that. So we see a lot of opportunity around the Modern I t operations and helping with that way. We want to continue to be a trusted partner. Thio Maximus. It's been a great relationship, but I want to thank Kevin and his his leadership team for trusting in us. And we look forward, Um, or more success with him in the future. >>Excellent. Thank you both so much. Kevin and Steve, thanks so much for coming on the Cube. >>Absolutely. Thank you. >>I'm your host, Rebecca. Night. Stay tuned. For more of the Cube virtual coverage of AWS reinvent with special coverage of the public sector.

Published Date : Dec 9 2020

SUMMARY :

It's the Cube with digital coverage of AWS special coverage of the public sector. Thank you so much for coming on the show. You both have to tell us a little bit more about your company's. One of the things that we do is offer government's ability to programs Um, Insight is a Fortune 500 company, you know, What you do with our customers. Why did you hire insight for help you with this? the other factors is we wanted to make sure that once we were done with the project, So talking about the importance of a trusted partner, which is such a key component of digital and streamlined, you know, down Thio, how do you monitor your systems? But I want to ask you about how you see the hybrid era in the long term uh, you know, moving to the cloud because of the flexibility we have to deploy, How has that affected the way you help your clients the way you work with your clients? You know, I think about my team, you know, 1000 plus teammates. for the executives out there who are watching this, What advice would you have for them? a little bit, but in the end, you know we have some hard deadlines to meet. but also senior leadership, that I think, frankly, we never would have gotten, you know, I'm talking, you know, and talk about the where you see things 12, 24 months from now. So s so you know, our cloud migration. we believe it's all about the workload and getting those workloads or applications, you know, Thank you both so much. Thank you. For more of the Cube virtual coverage of AWS reinvent

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Shawn Snyder, Deloitte Consulting LLP | AWS re:Invent 2020 Public Sector Day


 

>> Announcer: From around the globe. It's theCube with digital coverage of AWS re:Invent 2020 special coverage sponsored by AWS Worldwide Public Sector. >> Hi, and welcome to theCube Virtual in our coverage of AWS re:Invent. I'm your host Rebecca Knight. Today we are joined by Shawn Snyder. She is the managing director at Deloitte and Cloud Migration market leader. Thanks for coming on the show Shawn. >> Thank you, Rebecca. I'm glad to be here. >> So we're talking today about cloud migration in the public sector in the COVID era, but I want to start by having you introduce yourself to our viewers tell them a little bit about what you do at Deloitte. >> Sure, I'm Shawn Snyder. I'm a managing director based out of Atlanta. I lead our cloud migration offering for our government and public sector clients. So that really means that I serve clients in the government, both public sector local government agencies, as well as federal agencies and helping them move to the cloud, and I'm also responsible for building out our capabilities, our tools, our resources, and people to help clients do that in a very fast and accelerated way. >> So even putting aside the pandemic for a second, shifting to the cloud is such a big and daunting undertaking for so many organizations, including federal agencies. How do you help CIOs and clients think through the processes and what they need to do and how they need to do it? >> Yeah, I mean, it all starts with where are they at on this journey, right? We actually have a show our clients like a typical journey to the cloud and, you know, we have a method and set of tools that we can work with them depending on where they are but if they're just in the initial stages of exploring, moving to cloud, it typically starts with a strategy and really understanding what, you know, how engaged is the mission and the agencies in supporting this. Are they really looking to continue to build their own talent? What is the end state look like? Do they want to build cloud skills and cloud engineering skills within their organization, or are they looking to do more of a managed service model? So a lot of these conversations happen and also around what platforms they want to use and then we typically look at their portfolio of applications. So it could be, you know, they're looking to move out of a data center and go more to a cloud virtual environment. It could be that they're looking to move a couple of mission critical applications that are highly complex with lots of data and sensitive information, so. It really kind of depends on what they're trying to achieve and what is the business result that they're looking to gain. >> And how do you help them think through the business case for this? Because I know that that is definitely an imperative. >> So we take a couple of, I can give you an example. So when we were working with a state in local agency, looking at a big mission critical integrated eligibility system, they wanted to be able to move because they were, the technology was getting a little dated. It was eating inflexible to maintain and when they were looking at the maintenance costs that they were spending on both the infrastructure and the application, it was starting to, you know, take up to 90% of the budget and so the lack of ability to be able to do new capabilities and new innovation when you're talking about especially post COVID, which I know we haven't gotten into, but when they're looking, there's actually more and more products and aid that's being made available. So they need more flexibility, and so what we did was we actually did a bunch of analysis around what does that technology stack look like? What's the cost drivers and then we built out what the future would look like on the, in this particular case was the AWS platform. How could they take advantage of some native services and reduce some of their licensing costs? How could they upgrade through our products? We have a seamless way to upgrade to cloud suitable operating systems. So in this case, they were on an outdated Windows and Linux platforms. We were able to update that to cloud suitable, which allowed them to, you know, save a lot of money in terms of their infrastructure costs to maintain some of that outdated infrastructure and then we get them on end state tools around security monitoring, around infrastructure monitoring and so they can really streamline some of those infrastructure costs as they are spending tremendous amount of money just on the tools when they're managing all of that on-prem, on a complex system. >> So thinking about now we are in this pandemic, which has changed everything about the way we live and the way we work, moving to the cloud was a business goal. Something that a lot of organizations sort of had, in they're two and three year, two and five-year plan. Now it is an absolute mandate. What are you seeing? What are you hearing? What are organizations saying to you now? >> There's just such a, there's such a demand for speed and doing it at scale very fast. So prior to COVID, like you said, it was a multi-year journey. We'll get to it when we can, but there were other priorities that automatic, always got in the way of that and also just the cost justification, right? When you're talking about migration and a lot of times these systems that's portfolio systems are outdated, they're not cloud suitable. So how do you have to refactor them? That can get pretty costly pretty quickly. Now our clients want to move fast and they have a virtual work workforce, they need more scale. They need more storage for some of the data. They need to be able to integrate with other partners, especially in the healthcare space, whether it's at the state and local agency level or in the federal space, that ability to create that ecosystem of being able to transmit and share data in a very secure way at a very large volume is becoming, you know, mission critical with combating COVID with being able to protect our citizens. >> Speed is the name of the game, as you're saying. So what, how is Deloitte investing in automation and what kinds of migration accelerators are you bringing to clients now? >> So a few different things. One, we are partnering with AWS, both on a professional services perspective, as well as with some programs. So we've integrated our methodologies and we've been certified by AWS for our methodology around migration acceleration program. So that's the map because of our qualifications of the amount of migrations we do globally, as well as our methodology and tool set, we're able to offer this joint map program, which allows us to team with AWS. Go on site in quickly use our tools to diagnose what applications are actually at cloud ready to move, how fast can they move? And it gives a lot of information around technical configurations, what servers they reside on, and all of basically the affinities, all of the information you would need to be able to move those applications and if it's not cloud suitable, we can detect if it, how quickly we could get it cloud suitable. What would need to be done is an application code, or is it database, or is it operating system? What are those things that need to get upgraded to move it to the cloud? And is it worth moving to the cloud? So we actually look at the business value that each of these applications are providing and saying, you know, this might be more suited to stay on-prem for now. So we work with them through this map program to really come up with that detailed migration schedule and plan and we then use that information that we collected during that diagnostic phase feeds into our migration tools. So the migration is actually automated with the information that was collected during the diagnostics and the landing zones, and all of the sizing of the infrastructures able to be sized appropriately based on the information that was collected. >> I want to ask you about innovation. In a lot of these Cube Virtual conversations that we're having, we're hearing from a lot of executives that the pandemic has been a forcing mechanism in sort of forcing people to think more resourcefully, more ingenuitively about how they solve these pressing problems. What have you experienced, and have you seen in particular examples of innovation that have been inspiring and exciting for you? >> Yes, absolutely. So I actually work in the federal health space most, and our ability to be able to stand up an application or a service, whether it's a Salesforce service, the AWS platform, but we've been able to stand up contact tracing for local agencies, for state agencies. We've been able to set up cloud native services that allow the data that's getting collected across these different organizations to be able to make meaningful information using machine learning and some of the other native services that are available within cloud and they can be stood up very quickly and very cost-effectively and I think that's the other value that cloud is unlocking for organizations and really now starting to realize that they can move towards innovation and start to spend much more money on innovation than what they were doing previously on spending most of the budget on maintenance. >> When you're talking to clients now about the future, what are they thinking? What's on their minds in this sort of this 12 to 24 month plan? Are they just thinking we just need to get through this next period and cope with this uncertainty? Or are they thinking about the future. >> Moving to cloud isn't just an infrastructure move. I think that's getting your head around what does it mean? What does your workforce have to look like? What does, how do you collaborate with the business? What are the, what is the future innovation use cases? What is going to, how do you actually start to use those use cases to demonstrate early value and start to do things much more in an agile and iterative way instead of, you know, delivering something in a, you know, several months or years. So it, it really is shifting, it's a transformation for how the office of the CIO or how they actually operate. It's creating integrated teams within the CIO organization. We're actually embedding different disciplines like engineering, infrastructure, IT operations, security operations, risk management, financial management, these disciplines as part of these, what we call DevOps DevSecOps type teams, and be able to deliver an end-to-end product on a particular platform in a very agile way. >> In thinking about the future of the workforce and how the pandemic is changing people's careers. I know that you serve as the technology campus champion at Georgia Tech, and you're very active in recruiting bright young business talent. Can you talk to our viewers a little bit about the changes that you foresee in terms of how people plan their careers and their professional development and anything in particular that Deloitte is doing to make sure that the pandemic does not have such a damaging effect, you know, from a lot of statistics that women are dropping out of the workforce in large numbers. >> Yes, so let me unpack your question a couple of ways. So, you know, first of all, you know, I'm really passionate about talent development and recruiting, and I've learned recruiting efforts at the undergrad for many, many years, and I've always been a technologist. So now, like just seeing how technology is embedded in all of the business that we do and it's so mission critical, you now, I'm very focused on making sure there's more women and more minorities going into technology oriented degrees. There's so much you can do with a technology degree and the of career careers that are available, you know, are unlimited. We can't hire enough people that have the right skills. There's just a war on talent for people that have the right security and cybersecurity skills, cloud engineering skills, and just the analytical skills. I mean, this is very complex stuff that you're trying to, you know, build stuff and create stuff that hasn't been created before. So I find it extremely fascinating and I hope that people can see the creative side of things and the scientific it's really bringing it both together and that's what I try to mentor a lot of the recruits on campus. In addition to that, so I think that there's tremendous amount of opportunity for folks going into those types of degrees, as well as for women I, you know, it's been a challenge because people are, you know, some schools aren't closed are not open. If you have a dual working family, it can be a big challenge if you're taking care of children or elderly parents, for example. So at Deloitte, we actually recently implemented a dependent care policy for folks that could take advantage of additional stipend to subsidize, you know, childcare or dependent care. So that's helped a little bit, we're also really focused on diversity inclusion. So, you know, really having candid conversations, individual conversations around what are your boundaries at work right now? Can, do you have to be off right now from, you know, dinner time till bedtime? What does that look like? And we're trying to really help people have the tools and feel comfortable about having those conversations, 'cause it's not just women, it's men, too. I mean, this, these are difficult situations that we're all, you know, co living with our spouses and our significant others and our children, and potentially, you know, extended family members and trying to work in the same environment and is very challenging, and so we're trying to create space for people to be able to have those conversations and make it work for them. >> Don't I know it's Shawn. So just in terms of thinking about the future and what is next for Deloitte, and you've just talked about how you are a technologist at heart, and you see so much excitement about bringing in different disciplines, different functions to solve these urgent and pressing problems. What do you foresee for yourself and for Deloitte over these next couple of years, as we emerge hopefully out of this crisis situation. >> I think Deloitte, you know, one reason I've stayed at Deloitte for so long is that we've always been really focused on how does the technology solve the business problem, the mission problem? And so we have a real opportunity to continue to be able to bring the IT and the technology enablement and make sure it aligns to the business strategy and so the business use cases, you know, we've invested a lot in our labs Capabilities where we're able to bring different disciplines, whether it's, you know, HR and talent thinking about workforce of the future, you know, that technology stack and the architects together, as well as the thinking about across the ecosystem, what are some of the future use cases that you're not even thinking about? So we're able to bring a lot of these different disciplines or subject matter experts together. Now I'll be in a very virtual way, but we've been able to take these lab concepts and it really helps kind of get that out of the possible defined and really strong alignment across these different constituents across the enterprise. So that is really exciting to me. I also think the investment that we're making in our cloud engineering practice, in our alliances with companies like AWS, it really gives us insight into where the technology is going and making sure our staff and our tools and our resources available to us are aligned to that more than investments are being made in the technology. >> So well Shawn thank you so much for coming on theCube Virtual. It's a pleasure having you on the show. >> Thank you very much Rebecca. >> I'm Rebecca Knight stay tuned for more of theCube Virtual's coverage of AWS re:Invent 2020.

Published Date : Dec 9 2020

SUMMARY :

Announcer: From around the globe. Hi, and welcome to theCube Virtual I'm glad to be here. cloud migration in the public and helping them move to the cloud, and how they need to do it? and really understanding what, you know, And how do you help them and so the lack of ability to and the way we work, and also just the cost and what kinds of migration accelerators and all of basically the affinities, and have you seen in particular and our ability to be able and cope with this uncertainty? and start to do things much more in and how the pandemic is and just the analytical skills. and you see so much excitement and so the business use cases, you know, So well Shawn thank you so much for more of theCube Virtual's

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Kevin Heald & Steven Adelman, Novetta | AWS re:Invent 2020 Public Sector Day


 

>>from around the globe. It's the Cube with digital coverage of AWS reinvent 2020. Special coverage sponsored by AWS Worldwide Public sector. >>Welcome to the Cube. Virtual. This is our coverage of aws reinvent 2020. Specialized programming for worldwide public sector. I'm Lisa Martin. Got a couple of guests here from No. Veta, please welcome Steven Adelman, principal computer scientists, and Kevin Healed, vice president of Information Exploitation. Gentlemen, welcome to the Cube. >>Thank you. >>Thank you for having us. >>Alright, guys. So? So, Kevin, we're going to start with you. Give our audience an introduction to Nevada. What do you What do you guys do? Who are you? How do you play in the public sector Government space, >>right? Yeah. Thank you, Lisa. Eso, Nevada Nevada is a technology services company focused on government solutions. So primarily national security solutions. Eso think customers such as Doody, the intelligence community, FBI, law enforcement and things like that about 13 1300 employees worldwide, primarily in our in our field. Clear resource is, um, that really focused on cloud for solutions for our customers. So solving the tough mission challenges our customers have, so that could be in technology solutions such as Data Analytics A I M L i O T. Secure Workloads, full spectrum cyber Cobb video processing. Really anything that's a high end technology solution or something we do for the government. We have been a privilege. We have. It's a privilege to be a partner with AWS for for some time now. In fact, I think the first reinvent we may have been to Stephen was six years ago. Five years ago, two >>1012 or 13 >>s So we've we've we've been around for a while, really kind of enjoying it and certainly sad that we're missing an in person reinvent this year, but looking forward to doing it virtually so, we're actually advanced your partner with AWS with a machine learning and government competency. Andi really kind of thio pump the m l side of that. That was one of our first companies with compasses with AWS and led by a center of excellence that I have in my division that really focuses on machine learning and how we applied for the Michigan. And so, um, really, we focus on protecting the nation and protecting our activities in the country >>and on behalf of the country. We thank you, Steven. Give me a little bit of information from a double click perspective as computer scientists. What are some of the key challenges that no, that helps its customers to solve. And how do you do that with a W s? >>Yeah, Thank you. So really as, ah, company, that is is data first. So our initial love and and still are kind of strongest competency is in applying solutions to large data sets. And as you can imagine, uh, the bigger the data set them or compute you need the the more resource is you need and the flexibility from those resource is is truly important, which led us very early, as especially in the government space and public sector space to be in early. A doctor of cloud resource is because of the fact that, you know, rather than standing up a 200 node cluster at at many millions of dollars, we could we could spend up a W s resource is process a big data set, and then and then get the answers an analyst or on operator needed and then spin down. Those resource is when When when that kind of compute wasn't needed. And that is really, uh, kind of informed how we do our work Azaz Nevadans that that cloud infrastructure and now pushing into the edge compute space. Still kind of keeping those cloud best practices in play to get access to more data. That the two, the two biggest, I think revolutions that we've seen with regards to using data to inform business processes and missions has been that that cloud resource that allows us to do so much with so less and so much more flexibly and then the idea of cheap compute making it to the edge and the ability to apply sensors thio places where you know it would been a would have been, you know, operational cost prohibitive to do that and then, ironically, those air to things that aren't necessarily data analytics or machine learning focused but man, did they make it easier to collect that data and process that data and then get the answers back out. So that really has has has kind of, uh, shaped a lot of the way Nevada has grown as a company and how we serve our customers. >>So coming back over to you lets. One of the things that we've been talking about almost all year is just the acceleration in digital transformation and how much faster organizations, private sector, public sector need to innovate to stay relevant, to stay competitive. How do you are you working with government customers to help them innovate so quickly? >>You know, we're very fortunate that a set of customers that focuses actually innovation it's focuses. I rad on. Do you know we can't do the cool things we do without those customer relationships that really encourage us to, um, to try new things out and, quite frankly, fail quickly when we need Thio. And so, by establishing that relationship, what we've been able to do is to blend agile development. Actual acquisition with government requirements process, right? If if you know the typical stereotype of government work is it's this very stovepiped hard core acquisition process, right? And so we have been fortunate to instead try quick win kind of projects. And so one of the biggest things we do is partner with our government customers and try to find it difficult, um, challenged to solve over 6 to 12 month time, right? So instead of making this long four or five year acquisition cycles like show me, right. How can we solve this problem? And then we partner with the mission partner show success in six months show that we can do it with a smaller part of money, and then as we're able to actually make that happen, it expands in something bigger, broader, and then we kind of bringing together a coalition of the willing, if you will in the government and saying, Okay, are there other stakeholders to care about this problem, bring them on, bring their problems and bringing together? You know, we can't do that with some of the passionate people we have, like Stevens. A perfect example. When we talk about a car in the projects we're doing here, Stevens passion for this technology partner with our customers having these challenges and try to enhance what they're doing is a powerful combination. And then the last thing that we're able to is a company is we actually spend a decent amount of our own dollar dollars on I rad S O. R and D that we fund ourselves. And so, while finding those problems and spending government dollars in doing that. We also have spent our own dollars on machine learning Coyote sensor next Gen five g and things like that and how those compartment together partner together to go back to the government. >>Yeah, yeah, So I would even say, You know, there's this. There's a conventional wisdom that government is slow in plotting and a little bit behind commercial best practices. But there are There are pockets in growing pockets across the government, Um, where they're really they're really jumping ahead of, ah, lot of processes and getting in front of this curve and actually are quite innovative. And and because they kind of started off from behind, they could jump over a lot of kind of middle ground legacy technologies. And they're really innovating. As Kevin said with With With the card platform, we're partnering with um P E O Digital in the Air Force in South C, D. M and Air Force security forces as that kind of trifecta of stakeholders who all want toe kind of saw a mission problem and wanted to move forward quickly and leave the legacy behind and and really take a quantum leap forward. And if anything, they're they're driving us Thio, Innovate Mawr Thio Introduce more of those kind of modern back practices on bond. Nevada as a company loves to find those spots in the government sector where we've got those great partners who love what we're doing. And it's this great feedback loop where, um, where we can solve hard technical problems but then see them deployed to some really important and really cool and impactful missions. And we tend to recruit that that set that kind of nexus of people who want to both solve a really difficult problem but want to see it executed in a really impactful way as well. I mean, that really grates a great bond for us, and and I'm really excited to say that that a lot of the government it is really taking a move forward in this this this realm. And I think it's it's just good for our country and good for the missions that they support. >>Absolutely. And it's also surprising because, as you both said, you know, there is this expectation that government processes or lengthy, you know, laborious, um, not able to be turned around quickly. But as Kevin, you just said, you know helping customers. Government agencies get impact within 6 to 12 months versus 4 to 5 years. So you talked about Picard? Interesting name. Kevin. Tell me a little bit more about that technology and what it is that you guys deliver. That's unique. >>Well, honestly, it's probably best to start with Stephen. I can give you the high level. This is Stevens vision. I have to give him credit for that. And I will say way have lots of fun. Acronym. So it isn't Actually, it isn't backward. Um, right. Stephen doesn't actually stand for something. >>It stands for Platform for Integrated, a C three and Responsive for defense on >>Guy. You know >>that the Star Trek theme is the leg up from the last set of programs I had, >>which were >>my little ponies. So >>Oh, wow. That's a definite stuff in a different direction. Like >>it? Part of the great thing about working in the government is you get to name things, cool things, so but t get to your question eso So Picard really sprung out of this idea that I had a few years ago that the world but for our spaces, the Department of defense and the federal government was going to see a massive influx of the desire to consume sensors from from areas of responsibility, from installations and, frankly, from battlefields. Um, but they were gonna have to do it. In a way, um, uh, that presented some real challenges that you couldn't just kind of throw compute editor, throw traditional I t processes at it. You know, we have legacy sensors that are 40 years old sitting on installations. You know, old program, a logical controllers or facilities control systems that were written in cobalt in the seventies, right in the world are not even I, p based, most of them bond. Then on the other end of the spectrum, you have seven figure sensors that air, you know, throwing out megabits of second of data that are mounted to the back of jeeps. Right, That that air bouncing through the desert today. But we'll be bouncing through the jungle tomorrow, and you have to find all of those kind of in combined all of those together, um, and kind of create a cohesive data center for data set set for you know, the mission for, um, you know what we call a user to find common operating picture for a person. Thio kind of combine all of those different resource is and make it work for them. And so we found a great partner with security forces. Um, they realized that they wanted Thio to make a quantum leap forward. They had this idea that the next defender So there are there, like a military police outfit that the next defender was going to be a data driven defender and they were gonna have to win the information war war as much as they had to kind of dominate physical space. And they immediately got what we were trying to achieve, and it was just just great synergy. And then we've piled on some other elements, and we're really moving that platform forward to to kind of take every little bit of information we can get from the areas of responsibility and get it into a you know, your modern Data Lake, where they can extract information from all that data. >>Kevin, as the VP of information exploitation, that's a very interesting title. How are you helping government organizations to win the war on information? Leverage that information to make a big impact fast. >>Yeah. I mean, I think a lot of it is is that we try to break down the barriers between systems on data so that we can actually enable that data to fuse together to find and get insights into it. You know, as ML and I have become trendy topics, you know, they're very data hungry operations. And I think what Steven has done with the card and his team is really we want to be able to make those sensors seamless from a plug and play perspective that Aiken plug in a new sensor. It's a standards based, uh, interface that sends that data back so that we can and take it back to the user to find Operation Picture and make some decisions based off of that data. Um, you know, what's more is that data could even refused with more than the data that Stevens collecting off the sensors. It could be commercial data, other government data and I think is Davis. As Stephen said earlier, you have to get it back. And as long as you've gotten back in Labour's share with some of our mission partners, then you can do amazing things with it. And, you know, Stephen, I know you have some pretty cool ideas and what we're gonna do on the edge, right? How do we do some of this work of the edge where a sensor doesn't allow us to pull out that data back? >>Yeah, and and Thio follow on to what you were kind of referring to with regards to thio handling heterogeneous data from different sensors. Um, one of the main things that our government customers and we have seen is that there are a lot of historically there are a lot of vertical solutions where you know, the sensor, the platform, and then the data Laker kind of all part of this proprietary stack. And we quickly realized that that just doesn't work. And so one of the major thrust of that card platform was to make sure that we had ah, platform by which we could consume data through adapters from essentially any sensor speaking. Any protocol with any style data object, Whether that was an industry standard or a proprietary protocol, we could quickly interested and bring it into our Data lake. And then to pile on to what Kevin was talking about with compute. Right? So you have, uh, like, almost like a mass locks hierarchy of needs when it comes to cyber data or thio this coyote data or kind of unified data, Um, you know, you wanna turn it into basic information, alerts alarms, then you want to do reporting on it, or analytics or some some higher level workflow function. And then finally, you probably want to perform some analytics or some trending or sort of anomaly detection on it. And and that gets more computational e intensive each step of the way. And so you gotta You gotta build a platform that allows you to to both take some of that high level compute down to the edge, but also then bring some of that data up into the clouds where you could do that processing, and you have to have kind of fun jubilate e between that and so that hard platform allows you to kind of bring GP use and high processing units down to the edge and and make that work. Um, but then also and then as maybe even a first passive to rule out some of the most you know, some of the boring gated in the video Analytics platform. We call it Blue Sky and Blue Ocean. Right, so you're recording lots of video. That's not that interesting. How do you filter that out? So you're only sending the information The interesting video up eso You're not wasting bandwidth on stuff that just doesn't matter on DSO. It's It's a lot of kind of tuning these knobs and having a flexible enough platform that you could bring Compute down when you need it. And you could bring data up to compute on Big Cloud while you need it, and just kind of finding a way to tune that that that really does. I mean it. You know, that's a lot of words about how you do that. But what that comes to is flexible hardware and being able to apply those dev ops and C I. C D platform characteristics to that edge hardware and having a unified platform that allows you to kind of orchestrate your applications in your services all the way up and down your stack, from micro controllers to a big cloud instant creation. >>You make it sound so easy. Steven Kevin. Let's wrap it up with you in terms of like making impacts and going forward. We know the edge has exploded, even mawr, during this very interesting year. And that's going to be something that's probably going to stay, um, stay as a permanent impact or effect. What are some of the things that we can expect in 2021 in terms of how you're able to help government organizations capitalize on that, find things faster, make impact faster? >>Yeah. I mean, I think the cool thing we're seeing is that there's a lot more commoditization of sensors. There's a lot more censored information. And so let's use lighters. Example. We you know, things were getting cheaper, and so we can all of a sudden doom or or more things at the edge, and we ever would have expected. Right when you know Steven's team is integrating camera data and fence data from 40 years ago, you know, it's just saying on off it's not do anything fancy. But now we you know, you know, Stephen, I camera whether Metro you gave him before was, but the cost of light are has dropped so significantly that we can now then deploy that we can actually roll it out there and not being locked in their proprietary, uh, system. Um, so I see that being very powerful, you know? Also, I can see where you start having sensors interact with each other, right? So one sensor finds one thing and then a good example that we've started thio experiment with. And I think Steve, you could touch on it is using triggering a sensor, triggers a drone to actually investigate what's going on and then therefore, hybrid video back and then automatically can investigate instead of having to deploy a defender to actually see what happened at that. At that end, Points dio e don't know. There's it's amore detail you can provide there. >>Yeah, No. So exactly that Kevin. So So the power of the sensor is is something something old that that gives you very uninteresting Data like a one or a zero on on or off can detect something very specific and then do something kind of high speed, like task a drone to give you a visual assessment and then run object detection or facial recognition on, you know, do object detection to find a person and do facial recognition on that person to find out if that's a patrol walking through a field or a bad guy trying Thio invade your space. Um and so it's really the confluence and the gestalt of all of these sensors in the analytics working together, Um, that really creates the power from very simple, simple delivery. I think, um, there's this, You know, this idea that you know, ah 100 bytes of data is not that important. But when you put a million sensors giving you 100 bytes of data, you can truly find something extremely powerful. And then when you kind of and you make those interactions sing, um, it's amazing. Tow us the productivity that we can produce and the kind of fidelity of response that we can give thio actors in the space whether that's a defender trying to defend the base or a maintenance person trying thio proactively replace the fan or clean the fan on an H vac system. So So you know, you know, there isn't a fire at a base or for, uh, interesting enough. One of the things that we we've been able to achieve is we've taken maintenance data for helicopter engines and And we've been able to proactively say, Hey, you need to You need to take care of this part of the helicopter engine. Um and it saves money. It saves downtimes. It keeps the birds in the air. And it's a relatively simple algorithm that we were able to achieve. And we were able to do that with the maintenance people, bring them along in this endeavor and create analytics that they understood and could trust on DSO. I think that's really the power of this base. >>Tremendous power. I wish we had more time to to dig into it. Guys, thank you so much for sharing. Not just your insights, what nobody is doing but your passion for what you're doing and how you're making such an impact. Your passion is definitely palpable. Steven. Kevin, Thank you for joining me today. >>Thank you >>for my guests. I'm Lisa Martin. You're watching the Cube? Virtual. Yeah,

Published Date : Dec 9 2020

SUMMARY :

It's the Cube with digital coverage Got a couple of guests here from No. What do you What do you guys do? It's a privilege to be a partner with AWS for for some time now. And so, um, really, we focus on protecting the nation and protecting our activities And how do you do that with a W s? the bigger the data set them or compute you need the the more resource is you need So coming back over to you lets. And so one of the biggest things we do is partner with our government customers say that that a lot of the government it is really taking a move forward in this this this realm. And it's also surprising because, as you both said, you know, there is this expectation that I can give you the high level. So That's a definite stuff in a different direction. Part of the great thing about working in the government is you get to name things, cool things, How are you helping government organizations to win the war on information? on data so that we can actually enable that data to fuse together to find Yeah, and and Thio follow on to what you were kind of referring to with regards What are some of the things that we can expect in 2021 in terms of how But now we you know, And then when you kind of and you make those interactions sing, Kevin, Thank you for joining me today. Yeah,

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Nick Speece, Snowflake | AWS re:Invent 2020 Public Sector Day


 

>> Announcer: From around the globe, it's theCUBE, with digital coverage of AWS re:Invent 2020. Special coverage sponsored by AWS Worldwide Public Sector. >> Welcome to theCUBE Virtual and our coverage of AWS re:Invent 2020, the specialized programming for Worldwide Public Sector. I'm Lisa Martin. I'm joined by Nick Speece the chief federal technologist for Snowflake. Nick, welcome to theCUBE. >> Thank you, Lisa. It's great to be here. >> Likewise, chief federal technologist, that's the first time I've ever heard of that title. Tell me a little bit about that. >> It's probably the last time you'll hear it. So chief federal technologist is really somebody in the company who is focused on bringing the needs of the federal government back to our corporate headquarters, making sure that the product as it's developed and evolves has the federal requirements in mind. >> Excellent. So the last couple of months for Snowflake big, biggest software IPO and software history your market cap right now is at 66 billion 515 data workloads running on Snowflake's platform every day 250 petabytes of data under management, a lot is going on. Let's talk about Snowflake. You guys operate only in the cloud, why was that decision made and how does that impact businesses analysis of data? >> Yeah, so great question and the answer is actually in the opening that you gave for us and thank you for that reinforcement. Snowflake can't exist anywhere, but the cloud. Technology over the last five to 10 years has really seen a move from what the cloud originally was, which was I have a virtual machine in my data center, I'm going to run it on your stuff not mine, into more comprehensive service offerings like Snowflake. We can't reach the kind of scale that Snowflake operates at every day and that our customers demand without the technology of clouds like AWS. The technology has to be there, the underlying and underpinning architecture has to be there, otherwise our customers get left in the dark and we can't can't have that. >> And especially today as data volumes are massively increasing and we know that that's only going to go up. We know that IT is only going to be more complex but when we talk to businesses in any industry the value of the data is in the insights the ability to extract that data in real time glean insights from it so that businesses can make data-based decisions that pivot their business, especially critical during the year that we have now known as 2020. Talk to me a little bit about though digging into your marketing material, everyone, there's all these terms, right, that everyone uses and you guys use single source of truth. What does it actually mean for single source, for stuff like? >> Yeah, so we talk about cloud, we talk about single source of truth and when you're looking at data problems, the problem and the solution are the same thing. A massive amount of data is a raw resource, that's all it is. And trying to refine that raw resource into something that is insightful or something that is useful to a business process is a challenge that every customer in every market, in every region undergoes. And how you overcome that is critical. And one of the primary focuses of Snowflake is to evolve the data cloud. Snowflake platform is the underlying technology for the data cloud but the data cloud is where we're going. And what I mean by data cloud. If you have a data set, your internal data, that is your truth, but it might not be the truth. So in Snowflake we encourage our customers to collaborate on data sets. For example, if you want to know how many people are living in a certain borough in New York City you could go around with a clicker and count everyone, or you could just ask the Census Bureau. That's the nature of the data cloud and what we're talking about here. Going to the subject matter experts who have the data that you need, using our marketplace, using our private exchanges, using our data sharing to build your own data cloud and become part of the next gen architecture for data sharing and collaboration, to get to the source of the truth, to make better decisions, to gain better insights. It's great to combine your data with enrich data from other sources, especially when it comes to making federal decisions and governance decisions. >> Absolutely that's critical. That the biggest challenge customers have is being able to sort through all that and find. I like how you put this as their single source of truth. Can you give us some examples of some federal agencies maybe even just anonymously that are using the power of Snowflake to do just that? >> Absolutely. We've got customers in the healthcare space and in some of the law enforcement spaces and especially in public education that are trying to increase the awareness of the folks that are subscribing to their services, for example, folks that are looking for healthcare help. If you're filing claims for a certain healthcare providers or certain care facilities, we want to make sure that those claims that are forwarded to those entities are legitimate, first of all, for example, if you're filing a claim for knee surgery in Florida, you probably didn't have one in California, three hours later. So those kinds of enforcement activities, and not just trying to do audits but also to benefit everybody who's receiving care. There's a lot of push now about genetic sequencing, DNA and RNA vaccination is huge with COVID-19, getting access to massive amounts of data to do analysis against and figure out the best approach, that's critical for where we go in the next 10 to 15 years in healthcare. Snowflake is very, very honored and happy to be propelling that move in the healthcare space. >> It is that's going to be absolutely critical but we're also seeing it, you know, everywhere else, such as for universities and education, suddenly this need, the last few months for real-time learning. Talk to me about data analysis. Can Snowflake help companies, you talked about enriching data sets so not just companies sources of data but additional data sets that they can add in and evaluate and analyze to make great decisions, but from a historical real-time perspective, talk to me how Snowflake helps with that data analysis. >> Yeah, sure. Right. So Snowflake in and of itself can do some analysis work. We've got some great visualization tools in our new UI that was released recently on public preview. So there's some analysis tools built into Snowflake but really where the value comes from is in taking your tools that you already use today and connecting it to a data source or platform that can wrangle that data, that can move that data through automated pipelines to give you a model view of that data that's beneficial. For example, data scientists and data engineers spend 80% of their time, and I know a lot of statistics are made up on the spot, that was not a promise, but trying to move this data through and refine it and build features to get to the point where you can ask a question is 80% of these very valuable professionals time. Shortening those timelines is what Snowflake really aims to do in the analysis space. We're not trying to replace the analysis tools that you use today, we work fine with all of them. The big difference is presenting them with enough data volume to give you real insights and eliminate bias as much as we can in data sets. >> What are some of the things that differentiates Snowflake from data warehouses and other folks in the market? >> Yeah. Great question. The big difference is Snowflake was built natively for the cloud. We weren't adapted to the cloud, we didn't adopt the cloud at some point in the future, Snowflake was built from scratch to be in the cloud. And since this is the appropriate show to mention it the primary difference between us is we were built to use object storage foundationally underneath our technology. And I know that sounds really nerdy and it is, but it adds a tremendous amount of value. If you think about how we used to collaborate 10 years ago we'd have a spreadsheet that if I open that spreadsheet for my share drive and you tried to open it at the same time, you'd get locked out. You're told you couldn't have it. And if tradition stays true I would probably be on vacation for two weeks. Contrast that now with the massive Google Doc platform and Office 365, object storage has changed the way that we collaborate on the same kinds of documents. Multiple people interacting with one thing at one time without contention, that's the reason why Snowflake has to operate in the cloud. We bring that same paradigm, multiple actors on a single object and give you that source of truth the truth that you absolutely need to make decisions. >> And that's critical these days as we know. We're in living in uncertain times and one of the things I think we can expect is the uncertainty to continue, but also for many industries people to stay remote or some big percentage for quite a while. So the ability to have those collaboration tools and be able to collaborate in real time is table stakes for so many companies. But when we're talking about some of the things going on this year, security, we can't not talk about security. You know, all these folks from home accessing corporate networks, you know, maybe not through VPNs or behind firewalls, the cloud is paramount to that. How does Snowflake address the security issue? >> Absolutely. So I'll start by saying our security is inherited from the wonderful security platform that AWS has underneath it. So we inherit all the security around data storage the EC Compute, all of the different entities and end points that AWS already secures Snowflake takes the same precautions. More than that, we've also built and rolled this access control to ensure that people are getting access only to the data that they should be getting access to, we recently implemented data masking as well, so certain roles are not able to see unmasked data, but they can still do queries that use the underlying data to filter. So there's a lot of different capabilities built in, encryption at rest, encryption in flight, AES-256 encryption keys used in a hierarchial model. These are phenomenal security architectures that are paramount to the security of the folks that are using our platform. Because we know at the end of the day the first day we have a leak in Snowflake is probably our last day in business. We got to be good at that which is why it's our top priority. >> I didn't, to ever talk about security as an inherited, I must be a dominant trait if we're going to be talking about, you know, genetics and chromosomes and mRNA and things like that. So walk me through last question, a government organization, or say they're an AWS customer or they want to start using Snowflake, what's that process? How do they go about doing that to leverage those inherited security capabilities that you talked about? >> Well, thankfully AWS has helped us put a FedRAMP moderate certified Snowflake region together in AWS, East commercial, so we're very happy to have a FedRAMP moderate region. They can access Snowflake through the AWS Marketplace or from Snowflake.com, you can start a trial in just a couple of minutes. Our security is built into all of our regions although the FedRAMP regions are specialized in some of the encryption technology we use, but we always, always always protect our users' data, regardless of where it is. >> You make it sound easy, I got to say. (laughing) >> That's because it is. (laughing) Thank you cloud. >> That's good. And well, that's good and it should be, especially because there's so much complexity and uncertainty everywhere else in the world right now. Last question for you. As I mentioned in the beginning, the biggest IPO in software history, just a couple of months ago during probably one of the most strangest time of any of us have ever, and our relatives ever witnessed, what can we expect from Snowflake in 2021? Are you going to bring all the good vibes that we all need? (laughing) >> Well, good vibes is our business model. You know, Snowflake is a phenomenal platform. We've had a ton of success driven by the success of our cloud provider partners, driven by the success of our wonderful customers. We have over 4,000 people using Snowflake now to great effect. You can look for more features, you can look for more functions, but really the evolution of the data cloud, our big push is to help our customers get into the data cloud, get the truth out of their data and make better decisions every day. And you'll see more of that from us as time continues. >> One more question I wanted to sneak in, how did you work with those customers to evolve the data cloud? What's that feedback loop like? >> It's, a lot of it comes down to silos that the customers have built up over years and years and years of operation. That's the first step. In Snowflake there isn't such thing really as a data silo there's data put into Snowflake, everything is unified, you can do queries across databases, that's the first thing. The second thing is browsing our data marketplace. It's just like an App Store for your phone but instead it's data sets and the data sets are published by the experts who know that material better than anyone. I mentioned earlier bringing in everything from housing evaluation data to COVID-19 data from California and Boston, bringing World Health Organization data, John Hopkins University data, joining that with the data that you already use today along with weather and population counts, the main thing here, the strategy is almost endless. More and more data sets are being published over every day. We have over a hundred contributors in the marketplace now. >> That's exciting that we have the technology and the power like this to help the world re, you know, recover from such a crazy time. It's nice to know that, that there was the power of that behind that, and the smart folks like you chief federal technologists, helping to fine tune that and really ensure that organizations across the government can maximize the value of data and find their single source of truth. Nick, it's been a blast having you on theCUBE. Thank you for joining me. >> Thank you for having me. >> For next piece, I'm Lisa Martin. You're watching theCUBE Virtual. (upbeat music)

Published Date : Dec 9 2020

SUMMARY :

Announcer: From around the globe, the chief federal It's great to be here. that's the first time I've making sure that the So the last couple of Technology over the last five to 10 years the ability to extract and become part of the of Snowflake to do just that? in the next 10 to 15 years in healthcare. and analyze to make great decisions, to give you a model view of the truth that you absolutely So the ability to have that are paramount to the security doing that to leverage in some of the encryption You make it sound easy, I got to say. Thank you cloud. else in the world right now. of the data cloud, that the customers have and the power like this to For next piece, I'm Lisa Martin.

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Mick Baccio, Splunk | AWS re:Invent 2020 Public Sector Day


 

>>from around the globe. It's the Cube with digital coverage of AWS reinvent 2020. Special coverage sponsored by AWS Worldwide Public sector Welcome to the cubes Coverage of AWS 2020. This is specialized programming for the worldwide public sector. I'm Lisa Martin, and I'm joined by Mick Boccaccio, the security advisor at Splunk Met. Welcome to the Q Virtual Oh, >>thank you for having me. It's great to be here. >>So you have a really interesting background that I wanted to share with our audience. You were the first see so in the history of U. S presidential campaigns with Mayor Pete, you were also branch shape of Threat intelligence at the executive office of the President. Tell us something about about your background is so interesting. >>Uh, yeah, those and I'm a gonna Def con and I teach lock picking for funds. Ease working for Mayor Pete A. C. So the campaign was really, really unique opportunity and I'm glad I did it. I'm hoping that, you know, on both sides of the aisle, no matter what your political preference, people realize that security and campaigns can only be married together. That was an incredible experience and worked with Mayor P. And I learned so much about how campaigns work and just the overall political process. And then previous to that being at the White House and a threat intelligence, role of branch chief they're working over the last election, the 2016 election. I think I learned probably more than any one person wants Thio about elections over that time. So, you know, I'm just a security nerd. That kind of fell into those things. And and and here I am and really, really, really just fortunate to have had those experiences. >>Your phone and your email must have been blowing up the last couple of weeks in the wake of the US presidential election, where the word fraud has brought up many times everyday. But election security. When I saw that you were the first, see so for Pete Buddha Judge, that was so recent, I thought, Really, Why? Why are they just now getting folks like yourself? And you are a self described a cybersecurity nerd? Why are they Why were they just recently starting to catch on to this? >>I think it's, uh like security on the campaign and security anywhere else on credit to the Buddha Judge campaign. There is no federal or mandate or anything like that that says your campaign has toe have a security person at the head of it or any standards to implement those security. So you know that the Buddha Judge campaign kind of leaned into it. We wanna be secure. We saw everything that happened in 2016. We don't want that to be us. And I think Mawr campaigns are getting on that plane. Definitely. You know, you saw recently, uh, Trump's campaign, Biden's campaign. They all had a lot of security folks in, and I think it's the normal. Now people realize how important security is. Uh, not only a political campaign, but I guess the political process overall, >>absolutely. We've seen the rise of cyber attacks and threats and threat vectors this year alone, Ransomware occurring. Everyone attack every 11 seconds or so I was reading recently. So give me an other view of what the biggest threats are right now. >>Two elections and I think the election process in general. You know, like I said, I'm just a security nerd. I've just got a weird background and done some really unique things. Eso I always attack the problems like I'm a security nerd and it comes down to, you know that that triumvirate, the people process and technology people need had to have faith in the process. Faith in the technology. You need to have a a clear source to get their information from the process. To me, I think this year, more than previous elections highlighted the lack of a federal uniforms standard for federal elections. State the state. We have different, different standards, and that kind of leads to confusion with people because, hey, my friend in Washington did it this way. But I'm in Texas and we do it this way. And I think that that standard would help a lot in the faith in the system. And then the last part of that. The technology, uh, you know, voting machines campaigns like I mentioned about campaigns. There's nothing that says a campaign has toe have a security person or a security program, and I think those are the kind of standards for, you know, just voting machines. Um, that needs to be a standard across the board. That's uniforms, so people will will have more faith because It's not different from state to state, and it's a uniformed process. >>E think whole country could have benefited from or uniformed processes in 2020. But one of the things that I like I did my first male and fellow this year always loved going and having that in person voting experience and putting on my sticker. And this year I thought in California we got all of our But there was this massive rise in mainland ballots. I mean, think about that and security in terms of getting the public's confidence. What are some of the things that you saw that you think needs to be uniforms going forward >>again? I think it goes back to when When you look at, you know, you voted by mail and I voted absentee and your ballot was due by this date. Um, you know where I live? Voting absentee. It's Dubai. This state needs we received by the state. Andi, I think this year really highlighted the differences between the states, and I'm hoping that election security and again everyone has done a super fantastic job. Um, sister has done incredible. If you're all their efforts for the working with election officials, secretaries of states on both sides of the aisle. It's an incredible work, and I hope it continues. I think the big problem election security is you know, the election is over, so we don't care again until 2022 or 2024. And I think putting something like a federalized standard, whether it be technology or process putting that in place now so that we're not talking about this in two or four years. I'm hoping that moment, um, continues, >>what would your recommendation be from building security programs to culture and awareness? How would you advise that they start? >>So, uh, one of the things that when I was on the Buddha Judge campaign, you know, like I said, we was the first person to do security for a campaign. And a lot of the staffers didn't quite have the background of professional background of work with security person. No, you know why? What I was doing there Eso my hallmark was You know, I'm trying to build a culture heavy on the cult. Um, you got to get people to buy in. I think this year when you look at what What Krebs and siesta and where the team over there have done is really find a way to tell us. Security story and every facet of the election, whether it be the machines themselves, the transporting the votes, counting the votes, how that information gets out to people websites I started like rumor control, which were were amazing amazing efforts. The public private partnerships that were there I had a chance to work with, uh, MJ and Tanya from from AWS some election project. I think everyone has skin in the game. Everyone wants to make it better. And I hope that moment, um, continues. But I think, you know, embracing that there needs to be a centralized, uniformed place, uh, for every state. And I think that would get rid of a lot of confusion >>when you talk about culture and you mentioned specifically called Do you think that people and agencies and politicians are ready to embrace the culture? Is there enough data to support that? This is really serious. We need to embrace this. We need to buy in a You said, um >>I hope right. I don't know what it could take. I'm hoping so after seeing everything you know, being at the White House from that aperture in 2016. Seeing all of that, I would, you know, think right away. Oh, my gosh. 2018, The midterms, We're gonna be on the ball. And that really didn't happen like we thought it would. 2020. We saw a different kind of technical or I guess, not as technical, uh, security problem. And I think I'm kind of shifting from that to the future. People realize. And I think, uh, both sides of the aisle are working towards security programs and security posture. I think there's a lot of people that have bought into the idea. Um, but I think it kind of starts from the top, and I'm hoping it becomes a standard, so there's not really an option. You will do this just for the security and safety of the campaigns and the electoral process. But I do see a lot more people leaning into it, and a lot more resource is available for those people that are >>talk to me about kind of the status of awareness of security. Needing to combat these issues, be able to remediate them, be able to defend against them where our folks in that awareness cycle, >>I think it ebbs and flows like any other process. Any other you know, incident, event. That happens. And from my experience in the info SEC world, normally there's a compromise. There's an incident, a bunch of money gets thrown at it and then we forget about it a year or two later. Um, I think that culture, that awareness comes in when you have folks that would sustain that effort. And again, you know, on the campaign, um, even at the White House, we try to make everyone apart of security. Security is and all the time thing that everyone has a stake in. Um, you know, I can lock down your email at work. I can make sure this system is super super secure, but it's your personal threat model. You know, your personal email account, your personal social media, putting more security on those and being aware of those, I think that's that awareness is growing. And I Seymour folks in the security community just kind of preaching that awareness more and more and something I'm really, really excited about. >>Yeah, the biggest thing I always think when we talk about security is people that were the biggest threat vector and what happened 89 months ago when so many businesses, um, in any, you know, public sector and private went from on site almost maybe 100% on site to 100% remote people suddenly going, I've got to get connected through my home network. Maybe I'm on my own personal device and didn't really have the time of so many distractions to recognize a phishing email just could come in and propagate. So it's that the people challenge e always seems to me like that might be the biggest challenge. Besides, the technology in the process is what do you think >>I again it goes back. I think it's all part of it. I think. People, um, I've >>looked at it >>slightly. Ah, friend of mine made a really good point. Once he was like, Hey, people gonna click on the link in the email. It's just I think 30% of people dio it's just it's just the nature of people after 20 some odd years and info sec, 20 some odd years and security. I think we should have maybe done a better job of making that link safer, to click on, to click on to make it not militias. But again it goes back, Thio being aware, being vigilant and to your point. Since earlier this year, we've seen a tax increase exponentially specifically on remote desktop protocols from Cove. It related themes and scams and, you know, ransomware targeting healthcare systems. I think it's just the world's getting smaller and we're getting more connected digitally. That vigilance is something you kind of have to building your threat model and build into the ecosystem. When we're doing everything, it's just something you know. I quit a lot, too. You've got junk email, your open your mailbox. You got some junk mail in there. You just throw it out. Your email inbox is no different, and just kind of being aware of that a little more than we are now might go a long way. But again, I think security folks want to do a better job of kind of making these things safer because malicious actors aren't going away. >>No, they're definitely not going away that we're seeing the threat surfaces expanding. I think it was Facebook and TIC Tac and Instagram that were hacked in September. And I think it was unsecured cloud database that was the vehicle. But talking about communication because we talk about culture and awareness communication from the top down Thio every level is imperative. How how do we embrace that and actually make it a standard as possible? >>Uh, in my experience, you know, from an analyst to a C So being able to communicate and communicate effectively, it's gonna save your butt, right? It's if you're a security person, you're You're that cyber guy in the back end, something just got hacked or something just got compromised. I need to be able to communicate that effectively to my leadership, who is gonna be non technical people, and then that leadership has to communicate it out to all the folks that need to hear it. I do think this year just going back to our elections, you saw ah lot of rapid communication, whether it was from DHS, whether it was from, you know, public partners, whether was from the team over Facebook or Twitter, you know, it was ah, lot of activity that they detected and put out as soon as they found it on it was communicated clearly, and I thought the messaging was done beautifully. When you look at all the work that you know Microsoft did on the block post that came out, that information is put out as widely as possible on. But I think it just goes back to making sure that the people have access to it whenever they need it, and they know where to get it from. Um, I think a lot of times you have compromised and that information is slow to get out. And you know that DeLay just creates a confusion, so it clearly concisely and find a place for people, could get it >>absolutely. And how do you see some of these challenges spilling over into your role as the security advisor for Splunk? What are some of the things that you're talking with customers about about right now that are really pressing issues? >>I think my Rolex Plunkett's super super weird, because I started earlier in the year, I actually started in February of this year and a month later, like, Hey, I'm hanging out at home, Um, but I do get a chance to talk to ah, lot of organizations about her security posture about what they're doing. Onda about what they're seeing and you know everything. Everybody has their own. Everybody's a special snowflakes so much more special than others. Um, credit to Billy, but people are kind of seeing the same thing. You know, everybody's at home. You're seeing an increase in the attack surface through remote desktop. You're seeing a lot more fishing. You're singing just a lot. People just under computer all the time. Um, Zoom WebEx I've got like, I don't know, a dozen different chat clients on my computer to talk to people. And you're seeing a lot of exploits kind of coming through that because of that, people are more vigilant. People are adopting new technologies and new processes and kind of finding a way to move into a new working model. I see zero trust architecture becoming a big thing because we're all at home. We're not gonna go anywhere. And we're online more than we're not. I think my circadian rhythm went out the window back in July, so all I do is sit on my computer more often than not. And that caused authentication, just, you know, make sure those assets are secure that we're accessing from our our work resource is I think that gets worse and worse or it doesn't. Not worse, rather. But that doesn't go away, no matter what. Your model is >>right. And I agree with you on that circadian rhythm challenge. Uh, last question for you. As we look at one thing, we know this uncertainty that we're living in is going to continue for some time. And there's gonna be some elements of this that air gonna be permanent. We here execs in many industries saying that maybe we're going to keep 30 to 50% of our folks remote forever. And tech companies that air saying Okay, maybe 50% come back in July 2021. As we look at moving into what we all hope will be a glorious 2021 how can businesses prepare now, knowing some amount of this is going to remain permanent? >>It's a really interesting question, and I'll beyond, I think e no, the team here. It's Plunkett's constantly discussions that start having are constantly evaluating, constantly changing. Um, you know, friends in the industry, it's I think businesses and those executives have to be ready to embrace change as it changes. The same thing that the plans we would have made in July are different than the plans we would have made in November and so on. Andi, I think, is having a rough outline of how we want to go. The most important thing, I think, is being realistic with yourself. And, um, what, you need to be effective as an organization. I think, you know, 50% folks going back to the office works in your model. It doesn't, But we might not be able to do that. And I think that constant ability Thio, adjust. Ah, lot of company has kind of been thrown into the fire. I know my backgrounds mostly public sector and the federal. The federal Space has done a tremendous shift like I never well, rarely got to work, uh, vert remotely in my federal career because I did secret squirrel stuff, but like now, the federal space just leaning into it just they don't have an option. And I think once you have that, I don't I don't think you put Pandora back in that box. I think it's just we work. We work remote now. and it's just a new. It's just a way of working. >>Yep. And then that couldn't be more important to embrace, change and and change over and over again. Make. It's been great chatting with you. I'd love to get dig into some of that secret squirrel stuff. I know you probably have to shoot me, so we will go into that. But it's been great having you on the Cube. Thank you for sharing your thoughts on election security. People processes technology, communication. We appreciate it. >>All right. Thanks so much for having me again. >>My pleasure for McClatchy. Oh, I'm Lisa Martin. You're watching the Cube virtual.

Published Date : Dec 9 2020

SUMMARY :

It's the Cube with digital coverage It's great to be here. the history of U. S presidential campaigns with Mayor Pete, you were also you know, on both sides of the aisle, no matter what your political preference, people realize that security When I saw that you were the first, see so for Pete Buddha Judge, that was so recent, And I think Mawr campaigns are getting on that plane. I was reading recently. and I think those are the kind of standards for, you know, just voting machines. What are some of the things that you saw I think it goes back to when When you look at, you know, you voted by mail and I voted absentee I think this year when you look at what What Krebs and siesta and where the team over and politicians are ready to embrace the culture? And I think I'm kind of shifting from that to the future. talk to me about kind of the status of awareness of security. And I Seymour folks in the security Besides, the technology in the process is what do you think I think it's all part of it. I think we should have maybe done a better job And I think it was unsecured cloud database that was the vehicle. on. But I think it just goes back to making sure that the people have access to it whenever And how do you see some of these challenges spilling over into your role I think my Rolex Plunkett's super super weird, And I agree with you on that circadian rhythm challenge. And I think once you have that, I know you probably have to shoot me, so we will go into that. Thanks so much for having me again. You're watching the Cube virtual.

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Jim Richberg & Kenny Holmes, Fortinet | AWS re:Invent 2020 Public Sector Day


 

>> Narrator: From around the globe, it's theCube. With digital coverage of AWS re:Invent 2020. Special coverage sponsored by AWS worldwide public sector. >> Hello and welcome to theCube virtual, and our coverage of AWS re:Invent 2020 with special coverage of public sector. We are theCube virtual and I'm your host, Justin Warren, and today I'm joined by two people. We have Jim Richberg the CISO for Public Sector from Fortinet who comes to us from Washington DC. Jim, welcome. >> Thank you. Thank you, Justin. >> And we also have Kenny Holmes. Who's the head of worldwide Public Sector Go-to-market from Fortinet as well. And he comes to us from Chicago in Illinois. Kenny, thanks. >> Yes, thank you. Thank you, Justin. >> Gentlemen, welcome to theCube. Now this year has been pretty dramatic and for a lot of us as I'm sure you're very well aware and it's been a bit of an accelerator for people's interest in public cloud in particular for the public sector. So what have you seen, Kenny? Sorry, Jim, we'll start with you around the federal government's interest in cloud. What have you noticed in their adoption of public cloud and AWS in this year? >> So, we used to joke in the federal government in my 34 years, they'll never let a good crisis go to waste. That you can make an upside out of any situation. And as you noted, Justin this has been a dramatic accelerator to federal government's adoption of cloud. Three quarters of the agencies were already moving in the direction of the cloud and planning to spend roughly $8 billion on it this year. And that was pre COVID. And the pace certainly picked up. We had the guidance that came out of DHS, the interim guidance that facilitated abilities to let these now as of mid-March remote teleworkers connect directly to the cloud without having to connect back through their agency infrastructure. So they issued very quick guidance to say, look you got to get the job done. You got to get it done in the cloud. So they did that as a way to accelerate it in the short term. And then they put out the guidance later this year for a trusted internet connection access which had a use case that was built around again facilitating the ability to say you can connect directly to the cloud with security in that direct line stack. You no longer have to haul your data back to the enterprise edge, to the data center on-premise to then go straight out to the cloud. So the federal government said we will give you the ability to move in the direction of cloud and the agencies have been using this at scale. And that's why roughly half of the federal workforce is now working from home. And many of them are using cloud-based applications and services. So the dramatic impact on the federal government. >> Yeah, we've seen it here in Nate in my home of Australia. The federal government is very keen on that but there's other levels of government as I'm sure we're all aware. Particularly as state and even local governments. So Kenny, maybe you could give us a bit of a flavor for how does local and that more regional government have they been doing it basically the same as federal government or is there something unique to the way that they've had to adapt? >> Well, state and local governments are certainly facing the really the perfect storm of the rising demand and declining resources. The pandemic has certainly driven, a lower tax base and lower revenues. And as a result of that, we've seen adjustments in budgets, et cetera but we're also in a position uniquely where it's also driving digital innovation at the same time. So we're seeing the two of those and they don't necessarily have kind of diabolically opposed if you think about it. So, the two of those are coming together but so they're doing more with less and they're using digital transformation to get there where in the commercial world a lot of folks who've been doing digital transformation for a long time. Now, government is being more forced into doing it. And they're really embracing that from our perspective. So we've seen traditionally security be at the top of their demands from a CIO perspective and their most important initiatives. The now we're seeing digital transformation and more specifically we're seeing cloud, right be a key part of that. So, they've done things initially, obviously moving email and some of those things but today we're seeing an increasing amount of workloads that we're seeing them, move from maybe a previous provider, over to AWS et cetera. So, those are some of the things that we're seeing from our state and local perspective >> To build on Kenny's point. I think the key differentiator Justin, between the federal and the state and local experience has been the resources, the federal government with COVID. The federal government runs a deficit. We've seen the deficit balloon, federal spending is up 17 to 20%, not what it's passed out of the stimulus money but simply what government is spending at the federal level. So we are using cloud at the federal level to do more as Kenny noted, state governments and local governments because they're funded exclusively by taxes they can't run a deficit. They have had to say we need to spend smarter because we can't spend more. We can't even spend as much and oh my goodness we have to deliver more digital services at the same time. So for them it has been a matter of having to eke greater efficiencies out of every dollar which has pointed them in the direction of AWS and the cloud in a different sense. And the federal government that said there's greater efficiencies because we need our remote telework people to get the job done, state government, it's the perfect storm. And if they don't do this they're literally going to have to curtail vital services. >> Yeah and as we've seen the security challenge pretty much is the same everywhere. I mean, there's some variations in exactly one sort of threat you might have as a federal government compared to local but broadly speaking, the malware and ransomware and things of that nature is pretty much just a miasma that we have to wade through. So what does, Fortinet helping with these customers, particularly as they move to as you mentioned, they're moving a lot of things into AWS. So what is Fortinet's role there in helping customers make better use of public cloud? >> So I think one of the things that Fortinet really has brought to this equation is they really are a very broad based cybersecurity provider. The biggest problem that organizations typically have, of course, you know in the cloud, it's misconfiguration by the customer. It's not AWS that's making the mistake 99% plus of the time it's misconfiguration by the customer. So having the ability to say if you know how to do your security in an on-premise environment, and you've got controls, capabilities and settings that you're comfortable with you can migrate those intact if they work for you into your cloud environment. So the fact that we are soup to nuts, that we have things at the edge and offer that same suite of capabilities in AWS allows us to be able to tell, help the users if they've configured it right, not have to go back and start from scratch and say, well, now that I'm in AWS I need to reconfigure other than as you have to do it because it's a different platform, but if you've got the policies in place that are managing security managing risk well for your enterprise carry them forward to a different environment. >> I think Kenny is that a particular opportunity there for local government? As you mentioned that restrained resources means that it's much more difficult for them to correctly configure their environments but also to make this level of change, they have a lot of other responsibilities it's difficult to become cybersecurity experts. Is that where you see Fortinet helping a great deal in more local government. >> Yes it is one of the key areas. The best way you can think of it is the ability to do what Jim was saying in a single pane of glass. And the fact that we can do that. That's something you don't hear a lot about anymore, but Fortinet actually is one of the largest security providers in the world. Has it single pane of glass across, being able to manage your on-prem infrastructure being able to manage whether if someone's migrating away from another cloud over to AWS and being able to look at these holistically it's just a fantastic way for them to be efficient as well as around training and certifications and helping our customers to be able to take advantage of the products without additional costs or other things that I've been throwing down the gauntlet for other providers to say, hey, security shouldn't be something else that they have to invest. They're going to invest in your technology. You should provide them with the training, provide them with security awareness, sobriety with certifications around your product that should be table stakes. >> And we do see a lot of that structure of how to do this and provide that training tends to be the same regardless of where you are. Is that something that we see say to getting defined at federal government level with some of the standards and then that then sort of trickles down into more local government. Kenny, is that something that you see happening at all? Or are we seeing things defined at local government that are actually going back the other way? >> Yeah, well, compliance runs across both. I mean, there's probably more compliance on the federal side that Jim could speak to but there's certainly compliance is always a major factor. And it can't be that just we need to do one-off solutions for a particular compliance issue. It needs to be holistic as we're talking about it. If I have to pick solutions based on what and where they're protecting. And now I have to think about the compliance for those as well. That's yet another thing to think about, I don't see our customers thinking that way. They don't have the skillsets to continue to evolve that way. That's an expanded, use of what they're doing and they just don't have those resources. So they have to be able to do more with less we've talking about, and to be able to take a platform like the fabric that Fortinet it offers it really offers that to them. >> At the federal level I'm not even sure that I would characterize it as compliance and regulatory things that state local government have to do, but the National Institute of Standards and Technology NIST tends to promulgate what are considered best practices. Then your cybersecurity framework has basically been adopted globally modified by certain places. And I did too in different ways, but when NIST comes up with something like zero trust architecture, new standards are understood, the 800 Series. I'm surprised people in local government where we'll talk about 800-53 or 800-207, just like we fed geeks too. So it's really setting best practices and standards that are different from compliance but to build on Kenny's point about resources where I think Kenny has flown the other way from local government up has been in the direction of saying state and local government had been the Canary in the coal mine on saying, you have to migrate to the cloud as a way of doing more with less. So the federal government has been turning the printing press, turning the crank faster and faster that will change, and this is one where can say you're spending smarter by moving in the direction of AWS and in accelerating that growth into the cloud, because my prediction as a former intelligence analyst is probably this time next year, a lot of federal agencies will be having the discussion about how to live in a much tightened budgetary environment because we went through something called sequestration 10 years ago that made for very tight zero sum budgeting. That's going to be a coming attraction and that's going to push federal government even more, so with the saying, I got to get the data off of Graham. I've got to continue to telework, Hey, and look we can follow the best practices of state and local government in this case. >> Well, it certainly sounds like we'll be able to learn from each other and adapt it. It's not going away. We're certainly going to have cybersecurity issues for the foreseeable future, but it sounds like there's a lot of work happening and there is room for happiness about how things are generally going. So, gentlemen, thank you so much for joining us here and please thank you to my guest Jim Richberg and Kenny Holmes from Fortinet. You've been watching theCube virtual and our coverage of AWS re:Invent 2020 with special coverage of the public sector. Make sure you check out all the rest of our coverage on your desktop laptop or phone wherever you might be. I've been your host, Justin Warren. I look forward to seeing you again soon. (soft upbeat music)

Published Date : Dec 9 2020

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Lynn Martin, VMware | AWS re:Invent 2020 Public Sector Day


 

>>from around the globe. It's the Cube with digital coverage of AWS reinvent 2020 Special coverage sponsored by AWS Worldwide Public sector Welcome back to the cubes. Virtual coverage of eight of us Reinvent 2020 Virtual. This is the Cube virtual. I'm your host, John Ferrier. We are the Cube virtual. This year not only were in person but because of the pandemic. We're doing the remote interviews, doing the live coverage over the past couple weeks. We'll be covering it in depth. My next guest is Lynn Martin, vice president of government education. Health care for VM Ware Public Sector Thank you for coming on the Q. As part of the public sector day. Thanks for coming on. >>Thanks, John. It's my pleasure to be with you to that >>great to see last time you're on the Cube. We were in person and D. C is part of the Public Sector Summit, which is the reinvent for public sector is what I call it Theresa's big event. Teresa Carlson, who runs a U. S public sector. You guys a friend. You've been working together the partnership between VM where AWS has been so strong going back to 2016. I'll never forget. When I interviewed Pat and Andy, A lot of skeptics were like VM Ware E W s turned out to be great. Move at many levels. You're in the field for VM Ware driving the business. What's up? What's the update? >>So a couple exciting things. The partnership has been going great. Ah, lot of transformation work and co innovation between the two companies from the engineering side. And, as you mentioned, great a t the Pat Andy level on Ben. When you take it down to the field, support our government education, healthcare, customers. Great partnership with Theresa and her team. They've done a fabulous job, really, being at the forefront of the cloud transformation across those markets and our partnership together. No, it's pretty exciting. We have a lot of new product announced. It's coming out around our government. Go to market means jointly. So it's been a busy time with co vid and a lot of opportunity for both companies to really market differentiators for some of the challenges that are unique customers face >>when I want to ask you a little bit more on that piece because I know it's been interesting with the pandemic. You guys have had a nice overlay with 80. Invest with Teresa's organization obviously from it from a customer standpoint, Nice fit. Okay. Also, with the pandemic, we're seeing customers certainly doing more modern development. That's a big theme of reinvent also for VM World a few months ago as well. But the operator side of the I t piece is gonna be completely changed. I've been doing some reporting and stories around how not just the modern app site, but the I T portion operating these environments. It's hard in pant with the pandemic, so you start to see that operator meets software meets Cloud kind of world. Can you give your perspective of how that's impacted with the pandemic? Because it seems to have accelerated both i t operations in public sector and modern development of new APS and new surge. So, uh, interesting thoughts. I'd love to get your perspective. >>Yes. So I would say that when you kind of look back at the beginning of 2020 I don't think any of us envisioned quite what we were gonna be facing and what our customers, particularly in public and health care you know have faced. So we have customers jointly that are on the forefront of either providing civil services, national security, education to the students or commercial health care first responders right on the front line around patient care. And what I would say, the observation we had really early on in March was the acceleration of the digital transformation across all of those sectors. So lots of discussions have been taking place, and there were a lot of projects in place that would take a couple of years to probably implement. And I think what occurred with Covic is you really have to accelerate how you were gonna provide those civil services or patient care or education and parts of that digital transformation. I think we're taking for granted. So if you think of, like virtual desktop technology in the education space or, you know, SD when and network capability be of the cloud force for health care providers and things of that nature. So I think the portion played a bigger part in the country, responded to cove it in ensuring that we could do the things we needed to do virtually and quickly and out enabled, you know, speed to market and then infrastructure from companies like VM Ware teamed with an Amazon. We allow the acceleration for that journey. >>You know, the old expression. Necessity is the mother of all invention. Um, education and healthcare in particular really were impacted. They had a pressure points t do differently, things faster e education. We know what's going on there and health care with the pandemic. How how are you managing through this? Because, you know, you had a lot of business in flight prior before the pandemic. Now during and you've got maybe some visibility toe what growth looks like Post pandemic. You still got demand. So how are you managing it with from your perspective, your team? What's it like? How how are you as a leader dealing with this? But it's not like it's slowing down for you. It's increasing in >>demand. Yes, so are our segment was kind of on the forefront within bm where globally, um, we started working with different state, local governments and the federal government ahead of the close downs. You know, in one of the major large metropolitan cities, there were over a billion students that had to be able to be educated virtually and there were challenges around network capability, device capability, all kinds of things. So we've had a lot, a lot of activity and as a company. But you know, my segment, how to really work with corporate to kind of bend, how we do business business process rules as well, to be able to respond quickly and to be agile for our clients and provide different ways to support the needs of those customers. So then they could provide the kind of civil services that the country, you know, counts on them to dio. So I think from the internal perspective, in customer facing, we were able to flex, flex and move very quickly and then internally, within the organization as well. I would say, You know, February to June was almost a blur, were busy on weekend calls and things like that, dealing with all different kinds of situations and the organization as a whole. We were ableto flex and work remotely very quickly. I mean, we just used our own technology and literally upon the shutdown. The only difference is where you were working from, but all the tools, infrastructure and things we had were already in place. So anything from there and then as a leader, the third element, all out is kind of the human element. I think it's it's all an opportunity to connect our teams a little bit. Mawr. You know, you have to put more effort virtually more, all hands because more one on ones and kind of also adapt toe how they're dealing with the different personal things of educating their own Children and their family or caring with elders different types of situations as well. >>It's not business as usual, certainly, but it's, you know, challenging great leadership insight there. Thank you for sharing that. I wanna get back to the cloud impact I did. An interview is part of Amazon's Public Sector Awards program a few months ago or in late spring. Roughly, Um, there was a use case with the center and the Canada government, and the guy was kind of, uh, didn't wanna take sidewall Amazon. I'm not gonna be a spokesperson for Amazon. He ended up when the pandemic hit. He was so big fan of AWS and Cloud connectors example because he was skeptical, but he saw the benefit to speed can you give some examples of customers that you're working with that were getting immediate benefits from cloud in the pandemic. That literally made a big difference in what they did because you're seeing people highlight on, okay, just transmission. But people want to see examples. Can you share some examples where this is where cloud helped? It made a huge difference. And that's an example of what we're talking about here. >>Yes. So I would say, um, um example would be at M. D. Anderson Cancer Institute. Um, they had a need to really expand the connectivity off the facility to segregate patient care and ensure that patients that already, you know, had health issues were segregated from any other co vid patients. And very quickly we saw them scale and extend their data center in record time. I mean, things that traditionally would have taken years were done in months, you know, major accomplishments. In 30 days, a zai mentioned, you know, one of our large cities in the country had to really struggle with off 1.2 billion students in K through 12, many of which count on the school systems for, you know, their meals and things and how you deliver your virtual desktops in that environment. VMC on AWS for horizon is a great example that we saw across many state and local you know, entities in how they transform their education to those clients. Uh, and then the federal government. There's many examples, uh, you know, across some of the larger agencies as well, with BMC on AWS for both horizon and infrastructure as well. As you know, sometimes it wasn't one solution. They might have went a W s native for part vmc on AWS for part. And the combination of that really allows companies to come together in part to get things done very, very quickly. It's >>a great example of the VM Ware cloud on AWS success story. I think what's interesting and how I see you guys really doing well with Amazon. It will get to the partnership in a second. But I wanna call this out because you mentioned that earlier devices the network these air not usually associate with cloud usually clouds. You burst of the cloud clouds. Awesome. All these utility higher level services, Dev Ops Cloud native All goodness, But when you get down to what's going on the pandemic. It's the devices you're using. The desktops. It's the network working at home. How as much as that affected your team and your customers, Can you unpack that a little bit more? >>Yes. So what I would say on that is really when you look atyou out, you know the VMC on AWS offerings and you take it down to an example like the horizon platform horizon allows you with the V m c A W s power behind it to really present your virtual desktop on any device anywhere. And that allowed the education entities to be able to provide those curriculums to the students very quickly and, you know, not really have a big, disconnected downtime on how that was done. So I think you know, you're kind of taking cloud classic infrastructure that you reference and then layering in those unique use cases with the VMC on AWS offerings that then could be applied or telehealth. So you know, lots of examples across the health care industry with telehealth and deploying actually patient care via the M R solutions on BMC on aws is well, so it z really taking core. I t infrastructure layering on a software platform that then allows you to provide all those use cases, whether it be an NYPD or fire departments across the country or education entities or commercial patient care things of that nature as a second layer on top of that cloud infrastructure that you think of normally. >>Well, then I want to congratulate you and the team at VM. Where you guys doing? A great job. Like Teresa Carlson. You guys have a really good focus. Uh, you have a great understanding of how the public sector and commercial dynamics working with cybersecurity, going on all across there. And I just you guys there in space with them. You're doing stuff on the land and the ground station all across the public sector, and and they need faster solutions in the cloud. So congratulations. So I have to ask you, since we're here at reinvent, how is the relationship going? Um, where do you see it evolving? I'll see. We talked about the pressure of education, health care and other areas. I mean, case is gonna be re hall. That's gonna be a complete reinvention. Um, so a lot going on. What's supposed to give us the update. >>So I think that in general, you know the future off the public sector and healthcare space will never go backwards. And the acceleration that we've seen occur over 2020. You're gonna see that accelerate as we move forward. And I think the co innovation between Amazon and B M, where which are both innovative companies coming together to support those markets, I think we have more opportunity ahead of us then behind us. And I think when you look at just the great job Amazon has done in general, I was super excited to see Theresa pick up the health care sector. So we have a whole new space to work together on this year and really lots of exciting, innovative offerings to support both patient care and pharmaceuticals, life science and our payer community across the health care sector, as well as some of the work we've already been doing in the public sector. But given the dynamics in the future outlook of the industry, there's gonna require lots of innovation and different kinds of things to really partner together technically and, you know, aligning our go to market around primarily the customer needs. So I think what's very unique about our partnership in the public and healthcare space is we focus first on the customer needs and the mission of those customers and what they need to achieve. And both companies come to the table with, you know, incredible innovation around solutions to support that market. >>It's a great, great partnership, I gotta say, from a technology standpoint, after Raghu VM Ware when they did this, he's like It's a much deeper It's a real deal is not just the Barney deal is everyone kind of knows the old school, uh, phrases saying It's not really a deal. You guys have really integrated in the field on the customer activities. Strong final question for you You don't mind, um, here it reinvent. You know, people are remote. There's gonna be three weeks, a lot of live coverage. Cube Game day will be doing a lot of support and coverage. But for the audience watching this, what would you say is the most important story people should think about or, um, look at harder. I'm when it comes to cloud collision of public sector and what's gonna happen post pandemic because there's gonna be a new reality. There's gonna be growth strategies that will be in play. Some projects will be doubled down on some may not continue. What's your What's your advice to folks watching? What should they pay attention to this reinvent. >>So I think the number one thing is to really embrace the change going around you. And, you know, I think Amazon will be on the forefront of leading a lot of great innovation in that area. And it's really trying to be open minded about how you take advantage of the things that are coming out and be able to apply that into your infrastructure. So if you look across our customer base, you know there's lots of changes you mentioned. I don't think we'll ever go backwards. And those that will be able to move forward quicker are going to be the ones that embrace the change and really lead and drive that innovation within their organization in reinventing themselves through the kind of technology that a company like Amazon and beyond, where bring to the table >>great insight. Lynn And also there's a lot of great problems to solve and societal benefits a lot of need and you guys doing great work. Thanks for your leadership. And, uh, great conversation. Thank you. >>Thanks very much. >>Okay. Lynn Martin, head of vice president of Global public Sector Uh, government education Healthcare. Lynn Martin, the leader of VM Ware's public sector here in the Cube. I'm John Ferrier. Thanks for watching.

Published Date : Dec 9 2020

SUMMARY :

It's the Cube with digital coverage You're in the field for VM Ware driving When you take it down to the field, support our government education, It's hard in pant with the pandemic, so you start to see that operator meets software in the country, responded to cove it in ensuring that we could do the things we So how are you managing it with from your perspective, So then they could provide the kind of civil services that the country, you know, counts on them to dio. It's not business as usual, certainly, but it's, you know, challenging great leadership insight there. in the country had to really struggle with off 1.2 I think what's interesting and how I see you guys really doing well with Amazon. So I think you know, you're kind of taking cloud classic infrastructure And I just you guys there in space with them. So I think that in general, you know the future off the public sector and healthcare You guys have really integrated in the field on the you take advantage of the things that are coming out and be able to apply that you guys doing great work. Lynn Martin, the leader of VM Ware's public

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Joe Duffy, Pulumi & Justin Fitzhugh, Snowflake | AWS re:Invent 2020


 

>>from around the globe. It's the >>Cube with digital >>coverage of AWS reinvent 2020 sponsored by Intel, >>AWS and >>our community partners. >>Welcome back to the cubes ongoing coverage of this year's AWS reinvent. You know, normally we'd be in the middle of the San Sands Convention Center. We have two sets and 50,000 of our closest friends. We'd be deking out on cloud. Seems like a long time ago, but the show must go on. And it does. Joe Duffy is here. He's the co founder and CEO of Gloomy, and Justin Fits you is the vice president engineering for Cloud Engineering for snowflake. Welcome, gentlemen. Good to see you. >>It's good to be here, >>Joe. I love what you guys are doing. You know, leading your customers to the cloud and really attacking that I t labor problem that we've dealt with for years and years by playing a role in transforming what I would say is I t ops into cloud ups with programmable infra infrastructure practices. So take >>a >>moment to tell us. Why did you and your co founder start the company how you got it off the ground? People are always interested in how you got it funded. You got a couple of Seattle VCs, Madrona and Tola involved. Any a just got involved. So congrats on that. What's the story of your company? >>Yeah. So my background and my co founder Eric's background. You know, we spent multiple decades at Microsoft just really obsessing over developer platforms and productivity and trying to make you know developers lives as as as as productive as possible. You know, help them harness the power of software >>toe create, >>you know, innovative new applications and really spent time on technologies like Visual Studio and Ahmed. And and, you know, it really struck us that the cloud is changing everything about how we develop software. And yet from our perspective, coming from developer landed had almost changed nothing. You know, most of our customers were still, you know, developing software like they did 15 years ago, where it was a typical enter your application, they'd kind of write the code and then go to their I t team and say, Hey, we need to run this somewhere. Can you provisioned a few virtual machines? Can you prevision You know, maybe a database or two and and And so And then we went and talked Thio, you know, infrastructure teams and found out Hey, you know, folks were really toiling away with tools that air a pale in comparison when it comes to the productivity that we we were accustomed Thio on the developer side. And then frequently we heard from leaders that there were silos between the organizations. They couldn't build things quickly enough. They couldn't move quickly enough in cloud Native and the new public cloud capabilities just really were pushed pushing on that, really, you know. But the most innovative companies we kept hearing were the ones who figured this out, who really figured out how to move faster in the cloud. Companies like Snowflake really are leveraging the cloud toe transform entire businesses. You look at uber lyft Airbnb, these companies that really harnessed the cloud toe not just from a technical productivity standpoint, but really transform the business. Eh? So that was the opportunity that we saw Kalemie was Let's take a step back. We call this cloud engineering. Let's imagine a world where every developers, a cloud developer and infrastructure teams are enabling that new way of building. >>Great. So you mentioned cloud engineering. Now, Justin, you've done a bit a bit of cloud engineering yourself in your day. You know, the Cube has been following Snowflake very closely since it launched really mid last decade. And we've we've covered your novel, architectural approach and your cloud only mantra. Talk about that. And have there been any changes in how you're thinking about cloud adoption and how that's as that's increased and you've seen new use cases emerged. >>Yeah, so I think, you know, obviously Snowflake was was built on the foundation of cloud first, and in fact, cloud Onley are only platform and only infrastructure is is based on the cloud. But, you know, for us, it was absolutely key on. How do you develop a platform and a product that's completely elastic? Lee, scalable on drily, really allows for kind of the paper use and paper consumption model. We didn't really it would be very difficult for us to offer this and Thio offer a product in this way. On def, you start to think about kind of from a cloud engineering perspective. Um, we don't have the typical network engineers. A typical data center engineers that you that you might have seen previously. Instead, we're shifting our model in our what we do include engineering away from kind of an operations model or even devotes model towards the software engineering model. E. I think that's the That's the big shift to cloud engineering is that we're looking to hire and we're building a team of software engineers to build systems and platforms and and tooling Thio have the system self managed as much as possible, and it changes to our infrastructure that we look at any changes in our platform are all through, commits and and deployed via pipelines, as opposed to having Operator's log on and make these changes. And so that's the shift that I think we're seeing. And that's to kind of match the overall stuff like Model of Cloud, first and on and where the product is like just going. >>Like you said in cloud only, Justin, you use Pollux me in your own engineering and also in your product externally. Is that correct? And how so? >>Yeah, we actually use it in, specifically and, um, in our platform, in order to kind of deployed to manage and, uh, just operate a kind of our overall cloud infrastructure. We specifically use it more focused on the good days and and continue ization side of things. But that use cases kind of rapidly expanding across the organization. >>So I'm curious of what do you guys we're seeing in the market place? Joe, you know, thinking about cloud broadly, What's the impact that you're seeing on businesses? Who are the big players that you see out there? Maybe you could talk about some of the differentiation that you've noticed. >>Yeah, I think this notion of plot engineering, you know, even 3.5 years ago when we got started was in its infancy. You know, we definitely saw that. Hey, you know, the world is moving and shifting left, you know, it's just was saying and really, people are looking for new ways to empower developers, but that empowerment has to come with guard rails, right? And so what we're seeing is oftentimes, teams are now modernizing their entire platform infrastructure platform, and they're looking to technologies like kubernetes to do that. But increasingly, you know, aws, Azure gp. You know, when we started, um, there weren't any great managed kubernetes clusters. And now today, fast forward. You know Onley 3.5 years and and many of our customers are using flew me to help them get up and running with the chaos in AWS, for example, you look at a lot of folks transforming on Prem as well again many times, adopting kubernetes is sort of a if they intend to stay on Prem. You know, Thio, at least modernize their approach to application infrastructure delivery. That's where Pollux me really can help. It could be a bridge. Thio hate from on Prem to the public cloud. There's certainly a lot of folks doing great work in the space, you know, I think VM Ware has really kind of emerged as sort of vanguard thought leader in this in this space, especially with, you know, hep dio and now kind of pivotal joining the story. We see other, you know, great companies like hash in court, for we're doing good work in this space. Um, certainly we integrate with a lot of their technologies on you. Combine those with the public cloud providers. There's also a lot of just smaller startups in the space which you know, strikes in my heart. I love I love supporting the startup ecosystem. You know, whether that's for cell or net lif I or server list. You know, really trying to help developers harness more of the cloud. I think that's an emerging trend that we're gonna see accelerating in the coming years. >>Yeah. Thank you. You've mentioned a number of interesting emerging tools companies in the ecosystem. I mean, Justin talked about kubernetes. Are there other tooling that you're using that that might be, you know, some of your customers might like toe to know about. >>Yeah, I think so. So one thing I wanted to actually follow up with what Joe said here is is around kind of the multi cloud nature of what we do is is the tools, like gloomy are critical for us to be able to abstract away specific cloud provider AP ice and such and so given Snowflake operates on all three major public clouds and offers a seamless experience amongst all three of them. We have to have something that abstracts some of that complexity and some of those technical details away. Andi, that's why I kind of blew me, made sense in in this case and has helped us kind of achieved that cloud neutrality piece. Um, in terms of other tools that that you're thinking that we're talking about, I think Bellamy is doing a great job kind of on some of these on some of the kind of that interaction and infrastructure and sensation. But we're looking for tooling to kind of look for the overall workflow automation piece on orchestration. So what sits on top of say, you're using intervals using terra form? You may be using Polonia's well, but what kind of orchestrates all these pieces together? Onda, How do you kind of build workflow automation? And I think there's a lot of companies and technology providers that air starting up in this area to kind of stitch all these pieces together so that you kind of have a seamless kind of work flow across across your infrastructure. >>Got it. So, Joe, I'm kind of curious you talked a little bit about your background at Microsoft, and you're even a TMC where you're helping, you know, people manage Luns. It was a sort of skill set that is not in high demand today. Early. Shouldn't be people really need to transform? I've said that a lot in the queue, but But, you know, maybe talk a little bit about the experiences that you've had in the past that informed the direction that Pollux me is taking and where you see it going specifically. I mean, I've been talking a lot about the next decade of cloud is not gonna be the same as the last decade of the cloud. How did you How do you see it? >>Yeah, I think I recognize a clear trend, you know, in with cloud computing. Uh, you know, back I can't remember 13 years ago, maybe 15 years ago, When, when When the Azure project started. You know Dave Cutler, who actually founded the anti project at Microsoft, Actually, was was one of the first engineers that started Azure. And he called it a cloud operating system. And, you know, I think that vision of hey, the cloud is the new operating system is something that we're still just chipping away at. And that was that was a clear trend, you know, having seen these transformations in the past, you know the shift from, you know, dos to windows from windows to mobile Thio, client server thio now the cloud every step of the way. We always transform the way we build applications. And I think where we're at now is horse, really in the midst of a transition that I think we'll look back. You never know when it's happening right? But you can always look back in hindsight and see that it did happen. And I think the trend that we're going through now with service meshes and just, you know, micro services and service list is really we're building distributed applications. These clouds made of applications, they're distributed applications. And that was the trend that I, I recognized, also recognizes another trend, which is, you know, we spent 30 years building great tools. You know, I d s test frameworks sharing and reuse package managers. We figured out static analysis and how to fix security problems in this in in programming languages that we've got today. Let's not go rebuild all that. Let's leverage that, and and so that's what Eric and I said they want, you know, Let's stand on the shoulders of giants. Let's leverage all this good work that has come before us. Let's just apply that to the infrastructure domain and really try toe smooth things out. Give us a new sort of level playing field to build on. From here is we go forward and I'm excited that Parliament gives us that foundation that we can now build on top of >>Great and Justin, of course, were covered. Aws reinvent you guys. It was kind of your your first platform. It's your largest, the largest component of your business. And I have been saying, Ah lot that, you know the early days of cloud was about infrastructure last 32 throw in some database. But really, there's a new workload that's emerging. And you guys are at the heart of that where people are putting governed data giving access to that data, making it secure, uh, sharing that data across an ecosystem so that new workload is really driving new innovation. I wonder how you see that what you see the next half a decade or decades looking like in terms of innovation? >>Yeah, I think I think it za valid point, which is, um, it's less about infrastructure and more about the services that you're providing with that infrastructure. And what what value are you able to add and So I think that's it, Snowflake. The thing that we're really focused on, which is abstract away, all these tunes and all these knobs and such, and the how much remember you have on a specific and a piece of infrastructure or describes or anything like that. So what's the business value? And how can we present that business value in a uniform way, regardless of kind of the underlying service provider on baby to a different class of business users, someone who wants a low data and just two analysts against that they really don't want to understand what's happening underneath. And I think that's that's where this club engineering piece comes in. Um, and what my team is doing is really focused on How do we abstract away that kind of lower level infrastructure and scalability pieces and allow the application developers to develop this application that is providing business value in a transparent and seamless way and in elastic way such that we can scale up and down we can. We have the ability, obviously, to replicate both within regions and clouds, but also across different clouds. So from a business resiliency and and up time point of view. That's that's something that's been really important. Um, and I think also how do we security is? Becoming is obviously a huge, huge importance, given the classifications type of day that people are putting within our platform. So how are we able Thio ensure that there is a pipeline where developers have reviews and commits of any kind of changes going into the system and their arm's length away, and could be fully audited for various clients and regular regulatory needs? And that's something that kind of this suffer engineering cloud engineering concept has really helped develop and allowed us Thio obviously be successful with various different types of industries. >>Joe, we're almost out of time. I wonder if you could bring us home. I mean, some of the things Justin was talking about I mean, I definitely see a lot of potential disruption coming from the world of developers. Uh, he was talking. He was talking about consumption models different than many of the SAS pricing models. And how do you How do you see it? Developers air kind of the really the new source of innovation. Your final thoughts. >>Yeah. I think we're democratizing access to the cloud for everybody. I think you know it's not just about developers, but it's It's really all engineers of all backgrounds, its developers, its infrastructure engineers, its operations engineers, its security engineers. You know, Justin's mentioning compliance and security. These air really critical elements of how we deliver software into the cloud. So I think you know what you're going to see is you're gonna see a lot of new, compelling experiences built thanks to cloud capabilities. You know, the fact that you've got a I and M l and all these infinitely scalable data services like snowflake and, you know, just an arm's length away that you can use as building blocks in your applications. You know, application developers love that. You know, if we can just empower them to run fast, they will run fast, and we'll build great applications. And infrastructure teams and security engineers will be central to enabling that that new future. I think you also see that you know infrastructure and cloud services will become accessible to an entirely new audience. You know, kids graduating from college, they understand Java script. They understand python now they can really just harness the cloud to build amazing new experiences. So I think we're still, you know, still early days on the transition to the cloud. I know where many years on the journey, but we've got many, many years, you know, in our future. And it's very exciting. >>Well, thank you, guys, Joe and Justin. I really appreciate it. Congratulations on your respective success. I know is Joe said you got a lot more work to do, but I really appreciate you coming on the Cube. >>Awesome. Thank you. You're >>welcome. All right, so we're here covering reinvent 2020. The virtual edition. Keep it right there for more great content. Were unpacking the cloud and looking to the future. You're watching the cube?

Published Date : Dec 8 2020

SUMMARY :

It's the He's the co founder and CEO of Gloomy, and Justin Fits you You know, leading your customers to the cloud and really attacking that Why did you and your co founder start the company how you got it off the ground? make you know developers lives as as as as productive as possible. You know, most of our customers were still, you know, developing software like they did 15 years So you mentioned cloud engineering. And so that's the shift that I think we're seeing. Like you said in cloud only, Justin, you use Pollux me in your own engineering and also in our platform, in order to kind of deployed to manage and, Who are the big players that you see out there? There's also a lot of just smaller startups in the space which you know, you know, some of your customers might like toe to know about. to kind of stitch all these pieces together so that you kind of have a seamless kind of work flow across you know, maybe talk a little bit about the experiences that you've had in the past that informed the direction And I think the trend that we're going through now with service meshes and just, you know, micro services and service And you guys are at the heart of that where people are And what what value are you able And how do you How do you see it? So I think we're still, you know, still early days on the transition to the cloud. I know is Joe said you got a lot more work to do, but I really appreciate you coming on the Cube. You're All right, so we're here covering reinvent 2020.

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Sam Fatigato & Chris Cagnazzi, Presidio | AWS re:Invent 2020


 

>>from >>around the globe. It's the Cube with digital coverage of AWS reinvent 2020 sponsored by Intel, AWS and our community partners. >>Welcome back to the cubes. Virtual coverage of a dips reinvent 2020. I'm John for your host of the Cube great segment here with Presidio. Two great guests Chris Keg, Nazi senior vice president, general manager of the Cloud and Managed Services Group of Presidio, and Sam Fattah Gado, VP of Cloud Solutions Group with Presidio both been here in the Cube talking with us many times before. Great to have you guys on. Thanks for coming on Chris and Sam. >>Great. Thank you, John. Thanks for having us. >>We've had many great cloud conversations with your company and engineers. Architects going back, I think 2016 2017, really as cloud hit, that inflection point. Certainly, scaling Public Cloud and on premise is cloud operations. Certainly that has happened as continue to accelerate. Chris, I would like you to explain your relationship with AWS and you're focused at this. Reinvent what's going on with Presidio? What's new in your world? What's changed for you and the customers, >>right? So thank you, John. So Presidio's focus really is, um you know, around developing the right strategies, helping companies realize the full potential of the AWS cloud. Think of it as ah vory strategic approach that aligns technology with business outcomes really on a global scale. Um, this past year, um, if I look back a year ago, it reinvent when Presidio was there. Um, code a global was also there, which was an acquisition that we did. And we closed out, uh, in August and Sam Farr Gado was the CEO of Code Global. So what's really changed for us is taking our legacy business around infrastructure around security around Matic services on bond, combining that with really combining that with what Coda had around the professional services side of cloud engagement and really building out a company that I believe can deliver a very unique offering to clients because we can cover the full spectrum. So for us Ah, lots happened in a year since we were at reinvent attend day. It's really about, you know, business and technical leaders that we have that are really dedicated thio, you know, focusing on customers, their client experience, and really delivering the best business outcome that weekend >>you know, one of the things that we chat in the past, you just mentioned manage services. This is a huge deal because one of the trends that we've been reporting on here in the Cube and on Silicon angle is, you know, a lot of the transformational goals or accelerated Cove it. We see that projects that are doubling down are mostly cloud related, large scale automation, machine learning. But from an executive standpoint, the mandate is everything is a service. So there's a big executive push. See XO, CSOs, whatever for everything as a service. And when you put that out there and put that ball in play, so to speak, it's not easy, right? So when you go when you say hey, make everything is a service, it's not trivial, and then you get okay, How does that work? That's where the hard part happens. I want to get your take on that. Is that something that you're seeing with your customers? They put that ball in play, let's get the manage services and then you got to put it together. Not that easy. What's your take on that? >>I think you know when you think about clients today and what CEOs are looking for, it's really it is a pay by the drink or a consumption based model, right? But at the end of the day, they don't they want to manage their business. They don't want a Mac manage huge I t groups on DSO software developers within within their own business. They wanna pass that responsibility onto experts like Presidio. So I think it za fact. What's what's simple for them? How does how do they move kind of accountability and how did they get to their business outcomes without owning? And I t business within their existing business? So those are some of the changes that we've certainly seen from a mindset perspective, but but we're fully prepared. Thio offer that city >>that's great for your business is certainly a tail when Sam, I want to get to you. Because when you get to that conversation, okay, put his a service a lot in their unpack. I mean, depending on who you're talking to, you know, certainly accelerating it with Presidio. I see that you're now part of Presidio. Take us through what's going on in your world because when you get to the customer. You gotta work backwards from what they're trying to dio not trying to retrofit of technology into their environment. You've got to kind of work with what they got. But actually get them to the cloud. Can you share what you're doing with customers? >>Yeah. Thanks, John. I appreciate that. And one thing I want to say about joining Presidio is that, uh, you know, we, uh, had worked together for a couple of years and really found that we had a great cultural fit and that we had the same goal. And that's to become a W s number one partner globally, providing these kinds of mission critical solutions for clients. We've been told often times that we are Amazonian in terms of our customer obsession are bias for action. And what you just said there is helping them get the benefits of cloud quickly, no matter where they're coming from. Because, you know, they wanna have the availability security scalability, But they also have to integrate in with their existing systems. So what we're finding with clients is they want to transform the way they do business. They want to transform their industry oftentimes, and that's what they're looking for, you know, when they partner with us and they look for leveraging the AWS platform. >>So let me ask you a question then, because certainly we've seen I've interviewed a ton of Amazon customers and executives, and it's some >>of the >>things that's going on with Cove. It has just been amazing what they've enabled people to move so fast and put riel game changing impact, whether it's societal impact or some other transformative thing. And if you look at Amazon traditionally they started as a transactional thing. You get some easy to you by by the drink. Everything's going on. But every reinvent is more announcement. Andy Jassy said one hour keynote turns into a two hour keynote three, our keynote. And now you're looking at more transform inal transformational solutions. You still got some transactions in there. But when you gotta put the holistic, cohesive plan together, that has to be transformative. How do you guys talk to customers when you say it's not just transactional? Transformative? >>Yeah, well, we look, you know, we're doing it, you know, internally ourselves as well. You know, with Presidio now we've gone from transactions. Transactions are important but we really want to transform the way our customers are able to do business. And with co vid, it's been even more important to be ableto get things done without having to be physically present in one location. And so whether it's telehealth or remote learning, remote sales activities making sure that systems are integrated with commerce engines are again are very secure. The cloud and A W S is really bringing a big difference to the marketplace, and we're very immersed in that we have clients. Uh, I'll give you an example. Wheel pros. One of the leading tire after market tire and wheel manufacturers and designers we've talked with with their CEO, Randy White. He said. What we're doing with Presidio and on AWS platform is building the wheel. Pros of the future. What does that look like? He says he wants his systems to be just like his products for his customers. They've got to be high performing. They gotta be high quality, and they've got to deliver a great customer experience. Uh, well, you know, we want to be able to leverage a lot of the services that AWS has to be able to deliver those kinds of things quickly and with high quality. So it's really exciting to be able to see the impact we're having wheel pros, business and other clients like that. >>So when you talk about your solution to take him in to explain what you guys offer a client because you have a Presidio cloud solution, you get a lot of services can just take a minute to explain what people are buying and what they're getting from Presidio. Because, um, that sounds like a great customer success story. What are they? >>What >>are they getting? >>Okay, so what? They're getting really again following kind of the Amazonian way, working backwards, right? So let's start with an idea. Let's let's let's look at something we really want to do that's going to change dramatically. Change and improve the way they delight their customers. So start with that idea. Will help them design it. Welcome. Build it. Welcome. Deploy it. We could help support it. Fully managed service support eso from from the idea through to production and then ongoing support enhancements. They can count on Presidio to deliver all of those capabilities on Dakota Couldn't do all of that on our own. We were really grated application development, data and analytics. Uh, dev Ops and Automation. But with Presidio, we bring everything to the table Onda geun fully supported. Help them from, you know, even managing. You know, they're they're resell, being able to manage the environment, making sure that they're getting the most value out of these critical investments. >>Chris, I want to get your thoughts on this. Um, Sam mentioned you wanna be the number one solution provider for on AWS? Um, great mission, by the way, I wanna unpack that now. Last year, I reported at reinvent one of the feedback items was Amazon's gonna think more about solutions. Certainly Microsoft does that. We've seen that, um, Amazon doesn't really flout a plant. Those solutions very much. I mean, even though they have them there there you guys are a nice fit there. So if you're gonna be the number one solution provider, what do you guys need to do to do that? What a customers expect from you guys? Can you take a minute? Explain your plan? >>Sure. Yeah, absolutely, John. So I think you know, when you think about clients that air transforming their business right. They need to be competitive in their own market. So when they think about business outcomes in what Presidio does, we look at it in really a full life bull approach. If you think about the applications that Sam spoke about creating things that Air Cloud native, perhaps it's a mobile ordering app that's going to make them more competitive, especially in this covert environment. Um, think about their their just their normal consumption of services on the AWS platform. How do we optimize it for them? How do we ensure that they have the right services in a very agile, secure environment? So managing and owning it the full life cycle is really kind of what we deliver from a solution set. But every client is a little bit different, depending on really what their their needs are and what what their business outcomes are. So we can take it everywhere, anywhere from, uh, full development toe Full deployment Onda managing it in a very secure way, um, to adding in their consumption side of it, adding in their licensing component where perhaps they're buying under marketplace or a or a c p p o offering. So what's really unique about Presidio is that we offer that full solution to clients from end to end, and we can manage the entire process, deliver performance, cost savings and very predictable models >>from I love the, you know, a big fan of the entire and people who watch the Cubano. All I do is talk about and to end is really a critical way to look at things holistically if you're looking at something cohesive as a solution with transactional transformative capabilities. But I want to get your thoughts on some of the market demand challenges. And if you guys could react to it, um, Sam and Chris, there's two spectrums we're seeing with this pandemic clients, customers who were, like, have a tailwind. Oh, my God. This is accelerating my value proposition. I need more help. I gotta get to the cloud I gotta transformed quickly. And then the other end of the spectrum is the worst screwed. So we're gonna reset and retool while we're kind of in this bunker down mode and they want to come out of the pandemic with a growth plan. So kind of to spectrums, right? Did you guys see that as well what's the range of psychology or buyer behavior for your customers? Because there seems to be like the airline. They're not really getting a lot of business, but they're redoing their systems. They're being classified. Or, you know, this is an app for zoom or school educational. It's needed. It's in more demand. So you kind of everything in between those Do you guys see that? And if so, or if not >>way, certainly see a component with our client base around saving costs, right? What are they going to do in this environment? Toe save costs. But at the same time, we are seeing a lot of creativity around. What does their future model look like? And how did and what do they need to build? And that's what they're spending money on. Eso. We've seen it across kind of all verticals within the business, but certainly it it's a it's a dual approach. I think customers that go about doing that properly really prepare themselves for when we all do come out of this. That the business was will be set to capitalize on the change in market. That's what I've seen. I'm sure Sam has some additional comments >>Your thoughts? >>Yeah, absolutely. I would say necessity is the mother of invention. Invention. Right. So you know, we're seeing customers that we're thinking about cloud or, you know, considering maybe a new application cloud native application. But, you know, maybe you felt like they had time to do it where, you know, with covert ITT's bold are gonna be the ones that survive and thrive on DSO. Just like we saw when people came out of the 2000 and eight financial crisis. Those that invested in their systems, invested in their people, people skills is another big area right way at Presidio have I think we're upto like 600 AWS certifications across the board from sales through all different technologies. Because, you know, we wanna retain our people. We want to help them develop their skills and make sure that we're bringing the best talent to our clients. Eso yet z you know, it's a it's a difficult time, but it's a time for opportunity. >>Necessity could be business opportunity to capture opportunity, recognition, capture or survival. I mean, it is the mother of invention, you know it is it is a forcing function, guys. Thanks for the >>one of our clients. If I if I could, just mentioned Dunkin Brands, you know, they they couldn't have traffic in their stores. So, you know, mobile ordering became even more important. Um, you know, driving with Dr Drive up pick up and we helped them move from a multi tenant SAS application that was, you know, wasn't performing wasn't a reliable enough to an AWS Cloud native application, and they tripled the traffic while also improving performance and reliability. That's the kind of power that you can have with AWS and Presidio. >>That's a great eggs. And that's a great example looking relate to that. First of all, Dunkin Donuts makes great coffee and from the East Coast originally. So I love Dunkin Donuts. DND um, but great, great brand that mobile app. Good call, because people want to get in the curbside pickup or delivered. I mean, this is the new the new normal guys. Thanks so much for the insight. Final word. If you both can weigh in, um, share with the audience. The focus for this reinvent if you could share the Presidio message for reinvent virtual 2020. What do you think, >>Sam Why don't you go first? >>Well, from my perspective, it's all about, you know, taking it to another level. That's what we feel like we're doing was part of the video now again becoming the number one AWS partner. But it's also helping customers take their most important applications, uh, to the cloud so that they can improve the way they deliver for their customers. That's really what it's all about for me. >>Yeah, I would. I would have to concur with Sam. I mean, you know, our goal. Really like Sam said a few times to be be the number one aws partner. But with that comes, you know, a huge undertaking in a huge responsibility for us, you know, with our teams and and with our customers. At the end of the day, we want all of our clients to think of us first. Um, you know, when we're delivering these solutions and how impactful Presidio has been to their business for their growth onder for their future success. So for us, the customer obsession side of it all is really we want to continue that, and that's what we're gonna get out of this conference is how do we continue that? >>Well, congratulations. Like Chris and Sam. Thanks for coming on. I always say I enjoyed my conversations with your team. Uh, they get the technical chops, um, and having a service offering that accelerates mawr cloud goodness for customers on my, um, Amazon's got a great ecosystem clouds growing like crazy. So congratulations. Thank you. >>Thank you. Thank >>you. >>Thanks for coming on the Cuban John for your watching the Cube coverage of aws reinvent 2020. It's virtual this year. We're not impersonal, but the cube virtualization It's hit the market. More cube interviews remotely. And I'm John for Thanks for watching.

Published Date : Dec 8 2020

SUMMARY :

It's the Cube with digital coverage of AWS Great to have you guys on. Chris, I would like you to explain It's really about, you know, So when you go when you say hey, make everything is a service, it's not trivial, I think you know when you think about clients today and what CEOs are looking for, you know, certainly accelerating it with Presidio. and that's what they're looking for, you know, when they partner with us and they look for leveraging You get some easy to you by by the drink. Yeah, well, we look, you know, we're doing it, you know, internally ourselves as well. So when you talk about your solution to take him in to explain what you guys offer a client because you have Help them from, you know, even managing. provider, what do you guys need to do to do that? If you think about the applications that Sam spoke about creating from I love the, you know, a big fan of the entire and people who watch the Cubano. But at the same time, we are seeing a lot of creativity around. So you know, we're seeing customers that we're thinking about cloud or, I mean, it is the mother of invention, That's the kind of power that you can have with AWS and The focus for this reinvent if you could share the Well, from my perspective, it's all about, you know, taking it to another level. I mean, you know, our goal. with your team. Thank you. Thanks for coming on the Cuban John for your watching the Cube coverage of aws reinvent 2020.

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Eron Kelly, AWS | AWS re:Invent 2020


 

>>from around the globe. It's the Cube with digital coverage of AWS reinvent 2020 sponsored by Intel and AWS. Yeah, welcome to the Cubes Live coverage of AWS reinvent 2020. I'm Lisa Martin and I have a Cube alumni joining me Next. Aaron Kelly, the GM of product marketing at AWS Aaron. Welcome back to the program. >>Thanks, Lisa. It's great to be here. >>Likewise, even though we don't get to all be crammed into Las Vegas together, uh, excited to talk to you about Amazon Connect, talk to our audience about what that is. And then let's talk about it in terms of how it's been a big facilitator during this interesting year, that is 2020. >>Great, yes, for sure. So Amazon Connect is a cloud contact center where we're really looking to really reinvent how contact centers work by bringing it into the cloud. It's an Omni Channel, easy to use contact center that allows customers to spin up contact centers in minutes instead of months. Its very scalable so can scale to 10 tens of thousands of agents. But it also scaled down when you when it's not in use and because it's got a pay as you go business model. You only pay when you're engaging with collars or customers. You're not paying for high upfront per agent fees every month. So it's really been a great service during this pandemic, as there's been a lot of unpredictable spikes in demand, uh, that customers have had to deal with across many sectors, >>and we've been talking for months now about the acceleration that Corbett has delivered with respect to digital transformation. And, of course, as patients has been wearing fin globally. I think with everybody when we're calling a contact center, we want a resolution quickly. And of course, as we all know is we all in any industry are working from home. So are they. So I can imagine during this time that being able to have a cloud contact center has been transformative, I guess, to help some businesses keep the lights on. But now to really be successful moving forward, knowing that they can operate and scale up or down as things change. >>Yeah, that's exactly right. And so one of the key benefits of connect his ability to very quickly on board and get started, you know, we have some very interesting and examples like Morrisons, which is a retailer in the UK They wanted to create a new service as you highlighted, which was a door, you know, doorstep delivery service. And so they needed to spin up a quick new contact center in order to handle those orders. They were able to do it and move all their agents remotely in about a day and be able to immediately start to take those orders, which is really powerful, you know. Another interesting example is the Rhode Island Department of Labor and Training. Which part of their responsibility is to deliver unemployment benefits for their citizens? Obviously a huge surge of demand there they were able to build an entirely new context center in about nine days to support their citizens. They went from a knave ridge of about 74 call volume sort of capacity per minute to 1000 call on capacity per minute. And in the first day of standing up this new context center, they were able to serve 75,000 Rhode Island citizens with their unemployment benefits. So really ah, great example of having that cloud scalability that ability to bring agents remotely and then helping citizens in need during a very, very difficult time, >>right? So a lot of uses private sector, public sector. What are some of the new capabilities of Amazon connected? You're announcing at reinvent. >>Yeah, So we announced five big capabilities this during reinvent yesterday that really spanned the entire experience, and our goal is to make it better for agents so they're more efficient. That actually helps customers reduce their costs but also create a better collar experience so that C sat could go up in the collars, can get what they need quickly and then move on. And so the first capability is Amazon Connect Voice I D, which makes it easier to validate that the person calling is who in fact, they say they are so in this case, Lee. So let's say you're calling in. You can opt in tow, have a voice print made of you. The next time you call in, we're able to use machine learning to match that voiceprint to know. Yes, it is Lisa. I don't need to ask Lisa questions about her mother's maiden name and Social Security number. We can validate you quickly as an agent I'm confident it's you. So I'm less concerned about things like fraud, and we can move on. That's the first great new feature. The second is Amazon Connect customer profiles. So now, once you join the call rather than me is an agent having to click around a different systems and find out your order history, etcetera. I could get that all surface to me directly. So I have that context. I can create a more personalized experience and move faster through the call. The third one is called Wisdom. It's Amazon Connect wisdom, which now based on either what you're asking me or a search that I might make, I could get answers to your questions. Push to me using machine learning. So if you may be asking about a refund policy or the next time a new product may launch, I may not know rather than clicking around and sort of finding that in the different systems is pushed right to me. Um, now the Fourth Feet feature is really time capability of contact lens for Amazon connect, and what this does is while you were having our conversation, it measures the sentiment based on what you're saying or any keywords. So let's say you called it and said, I want a refund or I want to cancel That keyword will trigger a new alert to my supervisor who can see that this call may be going in the wrong direction. Let me go help Aaron with Lisa. Maybe there's a special offer I can provide or extra assistance so I can help turn that call around and create a great customer experience, which right now it feels like it's not going in that direction. And then the last one is, um, Amazon Connect tasks where about half of an agents time is spent on task other than the call follow up items. So you're looking for a refund or you want me Thio to ship you a new version of the product or something? Well, today I might write that on a sticky note or send myself a reminder and email. It's not very tracked very well. With Amazon Connect task, I can create that task for me as a supervisor. I could then X signed those tax and I can make sure that the follow up items air prioritized. And then when I look at my work. You is an agent. I can see both calls, my chats and my task, which allows me to be more efficient. That allows me to follow up faster with you. My customer, Andi. Overall, it's gonna help lower the cost and efficiency of the Contact Center. So we're really excited about all five of these features and how they improve the entire life cycle of a customer contact. >>And that could be table stakes for any business in terms of customer satisfaction. You talked about that, but I always say, You know, customer satisfaction is inextricably linked to employee satisfaction. They need. The agents need to be empowered with that information and really time, but also to be able to look at. I want them to know why I'm calling. They should already know what I have. We have that growing expectation right as a consumer. So the agent experience the customer experience. You've also really streamline. And I could just see this being something that is like I said, kind of table stakes for an organization to reduce churn, to be able to service more customers in a shorter amount of time and also employee satisfaction, right, >>right that's that. That's exactly right. Trader Grills, which is one of our, you know, beta customers using some of these capabilities. You know, they're saying 25% faster, handle times so shorter calls and a 10% increase in customer satisfaction because now it's personalized. When you call in, I know what grill you purchased. And so I have a sense based on the grill, you purchase just what your question might be or what you know, what special offers I might have available to me and that's all pushed to me is an agent, So I feel more empowered. I could give you better service. You have, you know, greater loyalty towards my brand, which is a win for everyone, >>absolutely that empowerment of the agent, that personalization for the customer. I think again we have that growing demanded expectation that you should know why I'm calling, and you should be able to solve my problem. If you can't, I'm gonna turn and find somebody else who can do that. That's a huge risk that businesses face. Let's talk about some of the trends that you're seeing that this has been a very interesting year to say the least, what are some of the trends in the context center space that you guys were seeing that you're working Thio to help facilitate? >>Yeah, absolutely. So I think one of the biggest trends that we're seeing is this move towards remote work. So as you can imagine, with the pandemic almost immediately, most customers needed to quickly move their agents to remote work scenario. And this is where Amazon Connect was a great benefit. For as I mentioned before, we saw about 5000 new contact centers created in March in April. Um, Atiya, very beginning of the pandemic. So that was a very, uh, that's a very big trend we're seeing. And now what we're seeing is customers were saying, Hey, when I have something like Amazon Connect that's in the cloud, it scales up. It provides me a great experience. I just need really a headset in a Internet connection from my agents. I'm not dealing with VPNs and, ah, lot of the complexity that comes with trying to move on on premises system remote. We're seeing a huge, you know, search of adoption and usage around that the ability to very quickly create a new context center around specific scenarios are use cases has been really, really powerful. So, uh, those are the big trends moving to remote remote work and a trend towards, um, spinning of new context that is quickly and then spending them back down as that demand moves or or those those those situations move >>right. And as we're all experiencing, the one thing that is a given during this time is the uncertainty that remains Skilling up. Skilling down volume changes. But looking as if a lot of what's currently going on from home is going to stay for a while longer, I actually not think about it. I'm calling into whether it's, you know, cable service or whatnot. I think What about agent is actually on their couch at home like I am working? And so I think it's being able to facilitate that because is transformative, and I think I think I'll step out on limbs side, you know, very potentially impact the winners and the losers of tomorrow, making sure that the consumer experience is tailored. It's personalized to your point and that the agents are empowered in real time to facilitate a seamless and fast resolution of whatever the issue is. >>Well, and I think you hit on it earlier as well. Agents wanna be helpful. They wanna solve a customer problem. They wanna have that information at their fingertips. They wanna be on power to take action. Because at the end of their day, they want to feel like they helped people, right? And so being able to give them that information safe from wisdom or being able to see your entire customer profile, Right? Right. When you come on board or know that you are Lisa, um, and have the confidence that I'm talking to Lisa, I'm not. This is not some sort of, you know, fishing, exercise, exercise. These are all really important scenarios and features that empower the agent, lowers cost significantly for the customer and creates a much better customer experience for you. The collar? >>Absolutely. And we all know how important that is these days to get some sort of satisfying experience. Last question. Erin, talk to us about, you know, as we all look forward, Thio 2021. For many reasons. What can we expect with Amazon? Connect? >>Well, we're going to continue to listen to our customers and hear their feedback and what they need, which what we certainly anticipate is continued focus on that agent efficiency, giving agents mawr of the information they need to be successful and answer customers questions quickly, continuing to invest in machine learning as a way of doing that. So using ML to identify that you are who you say you are, finding that right information. Getting data that I can use is an agent Thio. Handle those tasks and then automate the things that you know I really shouldn't have to take steps is a human to go do so if we need to send you a follow up email when when your product ships or when your refund is issued. Let me just put that in the system once and have it happened when it executes. So that level of automation continuing to bring machine learning in to make the agent experience better and more efficient, which ultimate leads to lower costs and better see set. These are all the investments. You'll see a sui continue for it next year. >>Excellent stuff, Erin, thank you so much for joining me on the program today, ensuring what's next and the potential the impact that Amazon connect is making. >>Thanks, Lisa. It's great to be here >>for Aaron Kelly. I'm Lisa Martin. You're watching the cubes. Live coverage of AWS reinvent 2020.

Published Date : Dec 8 2020

SUMMARY :

It's the Cube with digital uh, excited to talk to you about Amazon Connect, talk to our audience about what that It's an Omni Channel, easy to use contact center that allows customers to spin up So I can imagine during this time that being able to have a cloud contact And so one of the key benefits of connect his ability to very What are some of the new capabilities of and I can make sure that the follow up items air prioritized. And I could just see this being something that is like I said, kind of table stakes for an organization to And so I have a sense based on the grill, you purchase just what your question might be or what you the least, what are some of the trends in the context center space that you guys were seeing that you're working So as you can imagine, with the pandemic almost immediately, most customers needed to that the agents are empowered in real time to facilitate a seamless These are all really important scenarios and features that empower the agent, Erin, talk to us about, you know, as we all look forward, Thio 2021. a human to go do so if we need to send you a follow up email when when your product ships or Excellent stuff, Erin, thank you so much for joining me on the program today, ensuring what's next and the potential the impact Live coverage of AWS reinvent

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Anthony Brooks-Williams, HVR & Avi Deshpande, Logitech | AWS re:Invent 2020


 

>>from around the globe. It's the Cube with digital coverage of AWS reinvent 2020 sponsored by Intel, AWS and our community partners. Hey, is Keith Townsend, principal at CTO Adviser, and you're watching the Cube virtual coverage of AWS reinvent 2020. I'm really excited whenever we get toe talk to actual end users. Builders. The conversation is dynamic. This is no exception. Back on the show, Al Vanish despondent head off architectures at logic I've been ish. Welcome back to the show. >>Thanks, Kate. Good to be here >>and on the other side of my screen or how you depend on how you're looking at it is Anthony Brooks Williams C E O off HBR Anthony, Welcome back to the Cube. I know your kind of tired of seeing us, but the conversation is gonna be good, I promise. >>Thanks very much. Look forward to being here and great as you said to talk about a use case for the customer in the real world. >>So I'll be let's start off by talking about lodge attacking. What are you guys doing in a W s in general? I mean, e no. Every company has public cloud, but Logitech and AWS and Public Cloud doesn't naturally come to mind. Help educate the audience. What do you guys doing? >>Sure, so traditionally, audience knows Logitech as the Mice and keyboard company, but we do have a lot of brands which are cool brands off logic tech If you know about gaming, Logitech G is a huge brand for us. We are in video collaboration space. We compete with the likes off Ciscos of the world, where we have hardware that goes on bond works with Zoom Google as well as Microsoft ecosystems. That has been a huge success in a B two b well for us. Beyond music industry gaming as an Astro gaming Jay Bird head phones for athletes. We are also in security system space. On top of that were also in the collaboration space off streaming as in stream labs so a Z can see logic has grown toe where that a lot off use cases, apart from just peripherals, is out there. We connected devices, so we're also looking to move towards a cloud ecosystem where we could be in on on our toes, toe provisioning information on DNA, make sure we are computing to the best of the world. So we are in AWS. We do a lot more in AWS now, compared to what we used to do in the past last five years has seen a change and a shift towards more cloud public cloud usage pure SAS environments in the ws as well And we provisioned data for analysis and essentially a data driven enterprise. Now more so on V as we move towards more future >>and Anthony talked to me about not necessarily just largest heck, but the larger market. How are you seeing companies such as logic? Heck take advantage off A W s and Public cloud. >>Yeah, but I think you mean ultimately we've seen it accelerated the show. Me Castle's just looking for a better way to connect with their prospects, you know, and leverage data in doing so. And we've seen this this driver around digital transformation and that's just being sped up the shirt, given what we've seen around covert and so a lot more companies have really pushed forward and adopting, you know, the infrastructure and the availability off systems and solutions that you find in a platform such as AWS on bets that we've seen grand deduction from our side of customers doing that, we provide the most efficient way of protesters to move data to so platforms such as I don't yes, and that's what we've seen. A big uptick picture. >>So let's focus the conversation around data data, the new oil. We've heard the taglines. Let's put some meat on the bone, so to speak and talk through How are you at logic Tech using real time data in the public cloud? >>Sure, Yeah. I mean, traditionally, if you look at it, uh, logic could selling hardware. Andi hope it >>works for >>the end consumer. Uh, we would not necessarily have an insight into how that product is being used. I think come fast forward. Today's world. It's a connected devices environment. You want to make sure when you sell something, it is working for that consumer. You would want them to be happy about that product, ensuring a seamless experience. Eso customer experience is big. You might want to see a repeat customer come about right. So So the intent is to have a lot off. It is connected experience where you could provisional feedback loop to the engineering team toe to ensure stability off the product, but also enhancements around that product in terms off usage patterns. And and we play a big role with hardware in what you're gaming, for example. And as you can see, that whole industry is growing toe where everything is connected. Probably people do not buy anything, which is a static discussing thing. It's all online gaming. So we want to ensure we don't add Leighton. See in the hardware that we have, ensuring a successful experience and repeat customers right? The essential intent is at the end of the day, to have success with what you sell because there's obviously other options on the market and you want to make sure our customers are happy with the hardware they are investing. Maurin that hardware platform and adding different, very fills along with it so that seamless experiences where we wanna make sure it's connected devices to get that insight. We also look at what people are saying about our products in terms off reviews on APS are on retail portals to ensure we we hear the wise off customer on channel. How's that energy in a positive way to improve the products as well as trying to figure out if there are marketing opportunities were you could go across sailing up cells, so that's essentially driving business towards that success, and at the end of it, that would essentially come up with a revenue generation model >>for us. So Anthony talked to me about how HBR fits into this, because when I look at cloud big, that can be a bit overbearing, like, where's where's the starting point? >>So I mean, for us, you mean the starting point Answer questions around. Acquiring the data data is generated in many places across organizations in many different platforms and many systems. And so we have the ability to have a very efficient technique in the way we go acquire data the way we capture data through this technique called CBC Chinese share the capture where you're feeding incremental updates off off the data across the network. That's the most efficient way to move this data. Firstly, across a wide area network cloud is an endpoint. Uh, you mean off that, And so, firstly, we specializing in supporting many different source systems and so we can acquire that data very efficiently, put it into our into a very scalable, flexible architecture that we have. That's that's a great foot for this modern world of great foot for the cloud. So not only can we capture data from many different source systems, their complexities and a lot of these type of the moments that customers have, we could take the data and move it very efficiently across that network at scale. Because we know, as you've said, data is the new oil that's the lifeblood of organizations today. So we can move that data efficiently at scale across the network and then put it into a system such a snowflake running in AWS like we do for a hobby and a larger taken. So that's really where we fit. I mean, we can, you know, we support data taken from many sources, too many different target systems. We make sure that data is highly accurate. When we move that data across that matches what was in the source of matches, what's in the in the target system. And we do that in this particular use case and what we see predominantly today, the source systems are capturing the data typically today. Still generated on Prem could be data that's sitting in an SFP environment. Unpack that data. Decode that data is to be complex to get out and understand it on moving across and put it in their target system, that predominance sitting in the cloud for all the benefits that we see that the cloud brings around elasticity and efficiency and operational costs the most type of things. And that's probably human in where we fit into this picture. >>You know, I think if I add a little bit there, right, So to Anthony's point for us, we generate a lot of data. You're looking at billions off rolls a day from the edge where people like you and I are using logic devices and we also have a lot off prp transactions That going so the three V s Typically that they call about big data is like the variety off data volume of data at velocity that you want to consume it. So the intent is if you need to be data driven, the data should be available for business consumption as it is being generated very near real time, and that the intent for some of these platforms like H we are, is How efficiently could you move that data, whether it's on Prem or a different cloud into AWS on giving it for business consumption of business analysis in near real time. So you know we strive, Toby Riel time. Whether it's data from China in our factory, on the shop floor, whether it's being generated from people like you and I playing a game for eight hours on generating so many events, we're gonna ensure all that data is being available for business analysis and gone out of those days where we would load that data once a day. And in the hope that we do a weekly analysis right today, we do analysis on make business decisions on that data as the data is being generated. And that's the key to success with such platforms, where we want to make sure we also look at build vs buy rather than us doing all that core and trying toe in just that data we obviously partner with which we are in certain application platforms to ensure stability off it. And they have proven with their experience the I P or the knowledge around how to build those platforms, which even if we go build it, we might need bigger teams to build that. I would rather rely on partners for that capability. And I bring more business value by enabling and implementing such solutions. >>So let's put a little color around that skill whenever I talk to CDOs. Chief data officers, data architects One of the biggest problems that they have in these massive systems you're talking about getting data from E. AARP uh, Internet of things devices, etcetera is simple data transformation. E t l data scientists spend a good droid at a time, maybe sometimes 80% of their time on that data transformation process that slows down the ability to get answers to critical business. Analytic questions. How is HBR assistant you guys and curling down at time for detail? >>Absolutely. So we we do not. We went to cloud about five years back, and the methodology that you talk about e t. L is sort of a point back in the day when you would do, you know, maybe a couple of times a day ingestion. So it's like in the the transition off the pipeline. As you are ingesting data, you would transform and massage the return, enhance the data and provisioned it for business consumption. Today we do lt we extract loaded into target and natively transform it as needed from business consumption. So So we look at each. We are, for example, is, uh, we're replicating all off our e r P data into snowflake in the cloud for real time ingestion and consumption. Uh, if you do all of this analysis on article side to it, typically you would have ah, processing where you would put put in a job toe, get that data out, and analysis comes back to you in a couple of hours out here, you could be slicing and dicing the data as needed on it's all self serve on provisioning. We do not build analysis foreign users. Neither do we do a lot off the data science. But we want to make sure when businesses using that data they can act on that as it's available on the example is we had a processing back in the day with demand forecasting, which we do for every product off logic for 52 weeks, looking ahead for for every week, right, and it will run for a couple of days that processing today with such platforms on in public Lot. We do that in an hour's time. Right now That's critical for business success because you want to know the methodologies you feel need Tofail or have challenges. You probably wanna have them now rather than wait a couple of days for that process in the show up, and then you do not have enough time to, at just the parameters are bringing back some other business process toe augmented. So that's what we look at. The return on investment for such investment are essentially ensuring business continuity and success outfront on faster time to deliver. >>Yeah, >>so, Anthony, this seems like this would really change the conversation within enterprises. The target customer or audience really changes from kind of this IittIe centric movement tome or strategic move. We talked to me about the conversations you've had, what customers and how this has transformed their business. >>Yeah, a few things to unpack there, um, one. You mean, obviously, customs wanna make decisions on the freshest data, so they typically relied on in the past on these batch orientated tough data movement techniques, which which will be touched on there and how we're able to reduce that that time window. Let them make decisions on the freshest data where that takes, you, choose into other parts of organizations. Because, Azzawi said, already, I mean, we know that is the lifeblood of them. There was many, I would say, Typically, I t semi, but let's call it data. Seven people sitting in the both side of organizations, if not Mawr, than used to sit in the legacy I t side. They want access to this data. They want to be able to access their daily easy. And so one of these things cloud based system SAS based systems have made that a lot easier for them. And the conversations. We have a very much driven from not only the chief data officers, but the CEOs. Now they know in order to get the advantage to win. To survive in today's times, they need to be data driven organizations, and it sounds cliche. We hear these digital transformation stories and data driven taglines. They get thrown out there, but what we've seen is where it's really it's been put to toss this year it is happening. Projects that would happen 9 12 months have been given to month Windows to happen because it's a matter of survival and so that's what's really driven. And then you also have the companies that benefit as well. You mean we're fortunate that we are able as a company globally, with composer of all to work from her very efficiently. But then support customers like Obvious who or providing these work from home technology systems that can enable another? The semester It's really moved. That's driven down from being purely I t driven to its CEO, CEO, CEO driven because its's what they've got to do. It z no longer just table stakes. >>I >>think the lines are great, right way we roll up into CEO and like I work for the CEO at at large detect. But we strive to be more service oriented than support. So I t was traditionally looked at as a support our right. But we obviously are enabling the enterprise to be data driven, so we strive to be better at what we do and how we position ourselves. As as more off service are connected to business problem, we understand the business problem and the challenge that they have on and ensuring we could find solutions and solution architectures around that problem to ensure success for that, right? And that's the key to it. Whether we build, vs, buy it. It's all about ensuring business doesn't have toe find stopgap solutions to be successful in finding a solution for their problem. >>Avi Anthony, I really appreciate you guys taking the time to peel back the layers and help the audience understand how to take thes really abstract terms and make them rial for getting answers on real time data and kind of blowing away these concepts of E t l and data transformations and how toe really put data toe work using public cloud resource sources against their real time data assets. Thank you for joining us on this installment of the Cube virtual as we cover A W s re event, make sure to check out the portal and Seymour great coverage off this exciting area off data and data analysis

Published Date : Dec 8 2020

SUMMARY :

It's the Cube with digital coverage and on the other side of my screen or how you depend on how you're looking at it is Look forward to being here and great as you said to talk about a use case for the customer in the real What are you guys doing in a W s in general? So we are in AWS. and Anthony talked to me about not necessarily just largest heck, but the larger market. solutions that you find in a platform such as AWS on bets that we've seen on the bone, so to speak and talk through How are you at logic Tech using Andi hope it intent is at the end of the day, to have success with what you sell because there's obviously other options So Anthony talked to me about how HBR fits into the way we capture data through this technique called CBC Chinese share the capture where you're feeding And in the hope that we do a weekly analysis right today, we do analysis on make business slows down the ability to get answers to critical business. as it's available on the example is we had a processing back in the day with We talked to me about the conversations you've had, what customers and how this has that we are able as a company globally, with composer of all to work from her very efficiently. And that's the key to it. the Cube virtual as we cover A W s re event, make sure to check out the portal

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Ed Macosky, Boomi | AWS re:Invent 2020


 

>>from around the globe. It's the Cube with digital coverage of AWS reinvent 2020 sponsored by Intel, AWS and our community partners. Welcome to the cubes coverage of AWS reinvent 2020. The virtual version. I'm Lisa Martin here with the guests from Bumi. Please welcome Ed Makowski, its head of product of the program and nice to see you today >>I see you, Lisa. >>So here we are in a very socially distant world. But I know a lot about movie, and that movie is really all about connecting people with what they want now. So talk to me before we dig into kind of what's going on with AWS. What's the landscape? That movie like in this year that has had so much change? >>So things have been going really well for us business wise, I think you know, as we've come through this pandemic or we continue to work through the pandemic, we're seeing a lot of our customers accelerating their their migration to the cloud acceleration, accelerating their modernization journeys. Um, in fact, we see the 30% uptick and usage in our platform. You know, in the last several months, as as people just continue to double down on automating, integrating their systems, working through integrated experiences. Toe Really like you said put put data in the hands of the users, the data that they're looking for on the work clothes that they're looking to automate. They're accomplishing that our platform. So things have been good. >>That's good in a year of such uncertainty. So as we kind of look at, you know, you talked about it. We've been talking about it for months now. This acceleration of the digital journey, that Cove it is really catalyzing. Let's get specific with from an integrated experience perspective, I think we're all as consumers, even Mawr demanding oven integrated experience. Now more than ever. How are you working with customers To help them achieve that? >>Sure. So So the way we look at the world through our lenses, data collectivity and user engagement, or are critical pieces to a cloud modernization or a cloud migration journey. So, just like in life, people make connections early on, and as they work through life, they leverage those connections to make advancements, that sort of thing. I did an interview actually a couple of weeks ago with an A list celebrity, where he gave us a bunch of feedback around connectivity where he talked about early on in his life. He made connections that that provided him value later in his career. We think of the same thing for a business, right? If you think about as a business, your customers, your employees, urine users, it's important to take your most strategic asset, which is your data, and and put that toe work for you and make connections with those users, employees, partners, etcetera, eso we look at those is integrated experiences, right, and we we offer a platform that, in a low code way, allows the business to make those connections with users in those integrated experiences. >>Love to know who the A list celebrity was, but I won't ask you to develop that information because we look at that, you know, nowadays we had this massive shift in the last eight months or so where I think as consumers we've been everything's been on demand for a while. We're used to getting what we want. And in the business world there was a big shift and trying to figure out companies well known companies, you know, filing for Chapter 11 and trying to figure out How do we pivot? Not just once, but it's a Siris of pivots, right? So talk to me about From From an integrated experiences perspective, any customers that you kind of think in particular really, really highlight what Bhumi is doing there to allow these customers to have connected integrated experience while you're helping those customers modernized and transform their businesses. >>Yeah, I mean, I could talk to a couple of examples where you know, when when the pandemic hit in the coven situation hit, we had a lot of, you know, I think the world saw there were a lot of mom and pop shops downtown Main Street where they were trying to collect information from industry from from their governments and industries. And they were trying to really relay that information out to, um, their customers and users. And most of them, those small businesses, uh, weren't I t enabled in any way, shape or form, and we tried to figure out what is the business can we do to help solve some of these challenges and a booming for good initiative? And we put out a solution called answers on demand that we gave out to free for free and within I believe it was two weeks. We had only over 2500, you know, customers from all different shops around the country that that registered and basically were ableto themselves stand up a frequently asked question. Ah, site within their Web page chatbots that they were embedded. They were able to bed in the Web page on a low code way, and that was kind of one example. Another from an enterprise example, is you think of things like, Hey, a new employee starts and typically they can walk in the first day. People hand them forms, they walk around, they meet with different departments. How do I get myself on boarded to an organization? Well, in the world today, everybody expects things to be on their mobile. They expect things to be done immediately, and they're not gonna goto 10 different APs in order to onboard themselves to go get swag or sign themselves up for their payroll, etcetera. That's a classic, you know, integrated integrated experiences use case that we help with where it's Hey, we can help with integrating those systems in the back end and provide an integrated experience to your new employees that come on board so they can walk through and be up and running within your company very quickly in a remote way. So we offer all the tooling that businesses can customize. Those make them look like they're, you know, they're color schemes of their business. So on and so forth create custom work flows all again in a low code way because we focus on time to value. It's about getting something done very quickly versus along I t projects That's going to take, you know, 23 years. >>Yeah, I remember. I think it was booming world last year where Chris, your CEO, was talking about, uh, the on boarding experience when he started at Bumi and how massively transformed that is. But to your point right now, there's so many things that we don't have time for. And so when there's obstacles in our way or processes or more convoluted, it just makes everything you know, not function well together or allow customers really maximize their investments in particular technologies. I wanted to get your take on Speaking of maximizing investments, How does booming help have you worked with partner with AWS to help your customers maximize their investments in AWS is technology and services. Sure >>so So we you know, we built our platform first and foremost on top of the AWS platform. So we sit there natively and we take advantage of all of a W s S s services. Behind the scene seems to offer secure platform that customers can work in from a loco development environment. From there you can take advantage. You can take your Bumi integrations and you can run them within three a w your own A w s environment if you'd like to. So we've actually launched a ah Bumi Quick start that allows you to Okay, quickly deploy a run time that spends up in the AWS cloud so you can run your workloads there in a secure way. If you've got your own security set up, you can run within that domain versus going within boonies cloud if you'd like. We're also about to release an elastic version of that That's kubernetes base so that you could, you know, scale that up and down and take advantage of your AWS. Resource is not in a fixed way. But Maurin, a survivalist type capacity. We also have data catalog and prep capabilities now, which we didn't have last year. But we have We've added these so that you can explore your AWS endpoints. You can explore any business and points that you have and kind of look at what data you have that you can, you know, harvest thio, pull together and and offer that make that available to your customers and users. You can run all of that in your AWS environment as well. We put >>a >>bunch of focus and adventure oven architectures so as a you know, as a classic integration scenario, a lot of people focus on pub sub patterns, those types of things. So we're we released connectivity to event bridge, sqs, etcetera. We also support connectivity to red shift so you can handle data warehousing scenarios. So and a lot of investment in the AWS ecosystem in the last year and a half to two years, and we continue, you know, we're going to continue doing that. We're just kind of at the beginning of that. So >>Bumi has over 12,000 customers ranging from, you know, the big guys, nonprofits like American Cancer Society, etcetera. How do you work with customers as head of product toe help them influence the road back to be able to take in the information that they need to. For example, we wanna we wanna be ableto work with me and really modernized but also maximize or a W s investment. What is that customer feedback loop like? >>Sure, So we've got within booming. We have a customer success team that focuses on all of those customers and different tiers. Verticals, um, you know, different horizontal plays, etcetera. But we have success. People that look out, you know, for our customers meet with them on a regular basis. They bring a lot of that feedback back into product. I'm an executive sponsor for a number of our customers where I meet with them directly to understand the projects, use cases. What are they trying to achieve and take? That is input, but but very specifically, we do quarterly webinars for our customers where we get each of our product managers, including myself, do a two hour session where we go through every single detail of here is what we are expecting ourselves that delivered to you as a customer over the next year, and that gives our customers the opportunity to see all those details. We published them online publicly. We then allow them to come back through direct relationships with product or customer success. To request these enhancements. We score them, we go through. We do commit a tely east. 25% of our roadmap to customers specific requests. Um, you know, even the 75% other piece of the road map we're looking at what we feel is the best interest of our customers and what we want to take them in an innovative way. But like I said, the 25% are direct commitment to Hey, customer wants X Y Z feature will put that in the 25% >>That's he, especially right now to be able to be able to. I don't want to be reactive because we often use that as a bad term. But be able to pivot quickly and and take that information in and make the changes needed that will benefit countless others if we go back to integrated experiences, you know, here we are at this virtual aws reinvent. We're so used to being surrounded in Vegas by 45,000 people. But talk to me about how Bhumi is helping AWS customers with their integrated experiences. What are some of the things that you guys are really excited about that you're enabling now? >>So with an integrated experience, you know, again, I go back to the three things that any customer AWS customer specifically need thio think about in order to create an ingrate experience. So data readiness is the first piece. So with a W s, you'll be spinning up a number of the services. You'll be putting data in the cloud so on and so forth. But you need to make sure that that data is of high quality. Um, it's secure. It's understood something like, you know, 60 to 70% of data that you haven't enterprises is unknown, and we help solve some of those challenges through our catalog and prepping tools. So even if you're moving a bunch of your processes and data applications into the cloud, we can help customers with data readiness and making sure it's security of high quality. The second piece is pervasive connectivity. So it is about connecting all of your data sources. So we do have an open platform. You have all your AWS services that we can help you connect to get data from those sources or or transfer them to those sources. But we also allow you to extend out into on Prem or other clouds as well. So as much as we love and work with a W s, we do understand that people need to move things into the cloud out of the cloud, etcetera. You know, we help with all of those connectivity challenges that an organization may face. Uh and then the third is that user engagement engagement piece So you could move data all around all you want. You can understand your data, but unless you're putting it in the hands of the user and allowing them to act on that data in some way, shape or form the tools we have, you know, around workflow and building those in a low code way, you could do all of this in a, you know, a unified platform that we have that you can go in and building a low code way. You don't have to be a pure hardcore Java developer to get things done. We focus on time to value. So you can. You know, we have stories of customers building their first set of integrations or work flows and, you know, minutes or a couple of hours versus some of our competitors who take days, weeks or months. >>So from a local perspective, something I'm just curious about, that's kind of be a facilitator of during the last, you know, eight months of things changing and customers not being able suddenly to get into their data centers air on site, talk to me a little bit about some of the things maybe even anecdotally, that you've heard about Bhumi Loco development platform being facilitator of people that couldn't get to a data center. >>Yeah, so I mean, all of the development even before covert, all all loco development that you did for Bumi was in a Web browser. We've always been that right. So we have that capability. And then from a run time, I was talking earlier about how you can run in a ws cloud. But you can also set your runtime behind a firewall. If it is at a facility, you can put it in. You know, any locations around the world. So when the pandemic hit and folks started needing to work remotely, it was kind of a non event for many of our developer, our local developers, because they can now access the browser from home and still access. All those resource is whether it's on site in a W s or wherever they were then forced to Okay, The rest of the business is saying we need to make data available. We need to actually now put processes in place. And and Bumi became an asset to say, Wait a minute. It's not about just integration behind the scenes, that's plumbing that nobody sees. Our users started becoming heroes in their business by standing up work flows and saying I can quickly because it's low code. Oh, you need to collect information about, you know, in some cases, you know, citizen information that they used to go to. You know, I don't know that I could talk about this government, but citizens used have to go into a building in order to fill out forms and whatnot. We need to collect data live. How can I do that? Okay. This government now just use boom me to start posting these on their website. These work flows in a secure way. You know, that's just, um, examples. I talked about answers on demand before, but but we've seen this pivot of user engagement Mawr out of, you know, bringing middleware and integration out of the shadows of I t into solving real problems as people are now this first around the world at home. So >>solving your problems and probably helping a lot of businesses not just survive the last few months and forward but thrive as well as theirs. We know some things from this will be permanent. Let's question to you just can you give us a sneak peek into some of the solutions and the initiatives that Booby and AWS are working on together? Yes. >>So I talked a little bit about this before, so we are in Advanced Tech Partner were a public sector partner. We run our platform on AWS again, so we continue to work on how we can keep expanding and taking advantage of A W S two services To make things more scalable. Onda were more and more secure. It's always a top priority given the shift to the cloud and a W s is helping us with those we have are quick starts that we're working on again to make things quicker and easier for people to stand up integration workloads in AWS catalog and prep again. All of the connectivity that we have to things like event bridge, sqs Red shift, etcetera. Um, you know, those are all the things we're collaborating on with them. And again through the next year, we'll continue to keep focusing on more and more to just make running your booming environment in AWS more and more seamless. >>Seamless. I'll take it well and thank you so much for sharing what's going on with Louis and AWS in this virtual event. We appreciate your time. >>Yeah. Thank you so much. >>Bread. McCaskey. I'm Lisa Martin. You're watching the cubes coverage of AWS reinvent 2020 A virtual edition

Published Date : Dec 8 2020

SUMMARY :

its head of product of the program and nice to see you today So talk to me before we dig into kind of what's going on with AWS. So things have been going really well for us business wise, I think you know, as we've you know, you talked about it. If you think about as a business, your customers, Love to know who the A list celebrity was, but I won't ask you to develop that information because we look at that, Yeah, I mean, I could talk to a couple of examples where you know, everything you know, not function well together or allow customers so So we you know, we built our platform first and foremost on top of the AWS platform. We also support connectivity to red shift so you can handle you know, the big guys, nonprofits like American Cancer Society, etcetera. People that look out, you know, for our customers meet with them on a regular What are some of the things that you guys are really excited about that you're enabling now? on that data in some way, shape or form the tools we have, you know, during the last, you know, eight months of things changing and customers not being able suddenly But you can also set your runtime behind a firewall. Let's question to you just can you give us a sneak peek into some of the solutions and the initiatives that Booby and AWS you know, those are all the things we're collaborating on with them. I'll take it well and thank you so much for sharing what's going on with Louis and AWS in this virtual A virtual edition

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Linda Tong, AppDynamics & Dave McCann, Amazon Web Services | AWS re:Invent 2020


 

>> Narrator: From around the globe, it's theCUBE with digital coverage of AWS re:Invent 2020 sponsored by Intel, AWS and our community partners. >> Hello, welcome back to theCUBE's Virtual Coverage of AWS re:Invent 2020 virtual. Normally we're in person. This year because of the pandemic, we're doing it remote. We're Cube Virtual covering AWS re:Invent Virtual. I'm John for your host. We are theCUBE Virtual, two great guests here Linda Tong a general manager, AppDynamics and Dave McCann vice-president of AWS migration, marketplace and control services. Welcome to theCUBE. >> Thanks so much for having us. >> Good to see you again John. >> Linda we were talking to some AppDynamics folks and some of your customers, obviously we've been following the growth of the marketplace for many years. The confluence of the tailwinds of the innovation going on with COVID and post COVID strategies is about helping customers where they are and they're not in the office anymore. They got to get the job done. This is really important on this cloud migration of getting software in the hands of people to write these modern apps. It's a big theme. What's your perspective on this right now, because you guys are partnered with Amazon, share your vision. >> Yeah, absolutely. And you nailed it. It's with COVID-19 our customers like IT organizations are finding this need to accelerate their migration to the cloud. And what's more important is they're finding that more and more of their customers are engaging through digital experiences and with the influx of people leaning on those digital experiences during COVID, performance issues are becoming more and more apparent. And so we're helping our customers as they migrate to the cloud. And specifically to AWS, it's a big partnership for us because we need to understand how our customers and how they manage performance through these transitions can stay flawless so that they can manage those experiences for their end users. >> Yeah, Dave, I've been watching this discovery observation space, observability, service meshes, Kubernetes, cloud native higher level services have really gotten popularity have gone mainstream. So there's more and more demand for I won't call it point products. That's an old term, but in the cloud, these are just higher level services that people are adopting more of. You're seeing huge pickup in the marketplace of companies who are selling through there and engaging but it's not just selling, you're integrating. What's your vision for all of this? >> So, John, you're absolutely right. Our customers as they migrate more and more applications to the cloud and in some regulated industries they still have applications running on premise. They're really actually standing up a new operating model where they not only want observability of what's going on but I feel what we would call service management framework or a set of tools to manage the application portfolio. And companies around the world are putting together new common instance of AWS native services, such as CloudWatch CloudTrail, Service Catalog, AWS Config, Control Tower with best in class vendors like Cisco AppDynamics. And each company is building their own collection of tools into management framework that allows them to optimally modernize and manage their application portfolio. And it's a rising topic around the world. >> Linda, I want to get back to you on AppDynamics you're the leader of the team as general manager, congratulations. You know a little bit about software in the cloud and CloudScale and your career going back to Google now at AppDynamics you've seen a lot of the changes. What specifically value do you see AppDynamics and Amazon bringing to the market today? Because the world's changed. It's still large scale, there's faster speed but you can't just buy things like anymore, I've got to go in send a ticket request, go to procurement, developers want to integrate immediately. They need to integrate when they see a problem they got to integrate technology. This seems to be a trend. What's your, where is AppDynamics bringing the value of AWS to the market? >> Absolutely I think it's threefold. One it's for a lot of these developers, as they start to migrate their applications and modernize them with AWS and all the great services that are available we can partner to help them with that modernization effort while giving them visibility into the performance of those applications to make sure that they don't miss a beat as they deploy those on these new sets of services over AWS. The second thing is, for those customers that are leveraging AWS for that migration, we have a seamless integration between AppDynamics and AWS. So you can buy our service directly through AWS marketplace. So that becomes a really easy procurement. And then on top of that, as, a lot of developers have to manage hybrid employments, so new modern applications has done AWS as well as some of their traditional applications that are talking to each other. They can get that full end to end visibility leveraging AppDynamics so that they can understand what's going on across the entirety of their business as they start to lead these transformations across our organization. >> Dave, just comment on if you can, 'cause I know a little bit about some of the things you put in place, the enterprise I forget development or sales program where at the prices can be more friendly. I think this is kind of a use case where this is proving enterprises can get what they need in the marketplace that not only is it successful but you have traction with this. What's you take on... >> There's a number of motions that we're doing there John, to help large companies around the world who may have, dozens, hundreds and in comes cases with fortune 100 they're thousands of applications. And so you actually have to solve multiple challenges that the company has. On the procurement side, we're obviously working with AppDynamics to publish as a service right in AWS marketplace. And we have over 300,000 customers worldwide only AWS marketplace who are subscribing to software and provisioning out to hundreds and thousands of developers, all of whom are using their own AWS accounts. So on that provisioning and subscription experience we work deeply with the AppDynamics team to meet that a really seamless experience from discovery to provision to meter and billing. On the interoperability front, as Linda mentioned, our customers want these best in class tools like AppDynamics to work well with the other AWS services so that they can really have a very modern DevOps pipeline for those applications that are moving to more of a CICD model. And for people who are still running in a bit more of an Intel, ITSM model, they've still got to manage and monitor applications that haven't quite got there in the full modernization stack. So this is actually happening not just with the customer, the enterprise or with the ISV AppDynamics, this transitions' also working with all the consulting firms. And a lot of the large software resellers around the world, the computer centers of Europe the right spaces, the presidios of North America. The DXEs of Asia Pacific. These consulting partners are also using tools such as AppDynamics so to become a managed service provider. And in some cases on that journey to the cloud no join the customer saying I'm really busy I'm modernizing applications. Hey consulting partner, can you manage some part of my infrastructure, some part of my stack? And tools like AppDynamics and Kubernetes and AWS become really central tool kits to the new emerging managed service providers that are all around the world. >> Yeah, and I talked about this years ago with Andy Jassy and I think we were riffing on this run this new set of category creations of services and companies. Linda this appears to be one of those cases where, there's a category with existing spend and existing customers. So what he just said is interesting. And I want to get your thoughts because these are these points of these new areas where AppDynamics can potentially help enterprises. What are some of the areas that you see AppDynamics helping enterprises in their cloud adoption journey 'cause they want some cloud native we see Hybrid and all the announcements, Outpost, now Edge it's a distributed computer. You need to have software at every piece of the puzzle. So what's your, what areas can you share specifically? >> Absolutely and so, like Dave was just saying it's, as these organizations start to make these major cloud migrations, one, their applications are getting actually significantly more complex than they've ever been. And they're now spanning a much broader ecosystem than they've ever spanned before. So that the kind of coverage that IT organizations and DevOps needs to cover not only is seeing this explosion of data but it's also now spanning areas of control that some of these folks have never had to think about before. And so the value of AppDynamics is our ability to be able to ingest data from your cloud native applications your traditional applications, all different sources of domain data that you want to get including things like security data. So we can start to correlate that in a meaningful way and then tie that back to business insights. And so the way that AppDynamics is actually bringing value to the table is not only helping our customers get visibility across the entire stack, but actually only surfacing the most meaningful insights to help them act on that those performance issues that they might see and more meaningfully manage their businesses. >> Linda I think you guys are onto something really big not just on the wave and just the positioning but one of the trends that we're reporting and we're going to be teasing out all week three weeks here is automation is great but that's just baseline. Everything is a service really speaks to some of the things that you guys have to put in place 'cause the mandate is everything should be a service. Now, I mean, I'm overgeneralizing but that's generally the ivory tower C suite message. Make it as a service cloud scale is beautiful, but then you when you pass it down to the teams, that's like that's not easy boss. It's not easy to do. That's really kind of what you're getting at here. It's not just automation and DevOps. It's the business model. >> Absolutely it's the intelligence it's once you create thousands and thousands of services, how do you manage them effectively and know what matters and what doesn't? >> Dave your final word here on on this point is when you think about that if you believe that to be true, then I'm just going to be downloading services whenever I need them. So it's almost like quasi self service managed services kind of coming together in real time or with my off base there. What's your take on that? >> No, we're actually working together with that dynamic and so all these kinds of things. So as we proliferate services, John and, AWS has got over 175 services and application is made up of many components. So how do you actually correlate an associate all the resources that make up that application? And if you think about dynamics name is the application and dynamics what's going on with the application. So we actually just launched today service catalog application registry, which is a new API surface for the AWS service catalog that allows you to define NGS on all the AWS resources from a cloud formation stack set all the way down into an easy to instance and associate that's an application known. And so the higher level of abstraction is what we talked about is management of the application. And what customers want to do, CIO's want to manage the application all the resources associated through the application whether the application is running well, is it secure? Is it on budget? Whether it's actually running? So application management is kind of where people are going even though their application is made up of dozens of associated services. So this is the next frontier. >> Well you guys are just great to have on world-class partnership two leaders, AppDynamics, story history they continue to do well. And even now with the world going on, Dave congratulations on your success. Final question for both of you is, where's the partnership go from here? I think it's a great success story. What's in the store for the future? >> Linda. >> Yeah to the moon. It's look AWS is an amazing partner. And Dave is a great guy to work with and where we are going is to help our customers build world-class applications and be able to manage them and modernize those effectively. And there's no way we could do that without partners at AWS. So it's a, there's a long-term relationship here. >> Well, congratulations, Linda Tong general manager AppDynamics. Thanks for coming on, and virtually at least we'll see you on the Interwebs during the next couple of weeks here, Virtual re:Invent Dave McCann. Of course, we'll see you again and great to watch you continue to grow. Is there any new title is going to add to your thing marketplace now it's migration, control services come on. >> With innovation culture we keep innovating. >> Great to have you guys on. Thanks for, thanks for sharing, appreciate it. >> John, Linda thank you very much. >> Thanks. >> Thanks for that great insight. Really appreciate it. I'm John from theCUBE you're watching coverage of re:Invent 2020. This is theCUBE virtual. (upbeat music)

Published Date : Dec 8 2020

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Narrator: From around the globe, Welcome to theCUBE. in the hands of people to as they migrate to the cloud. pickup in the marketplace And companies around the world of AWS to the market? as they start to lead about some of the things you put And a lot of the large software Linda this appears to be So that the kind of coverage of the things that you going to be downloading about is management of the application. story history they continue to do well. And Dave is a great guy to work with and great to watch you continue to grow. we keep innovating. Great to have you guys on. Thanks for that great insight.

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Jim Ryan & Marie Godfrey, Flexera | AWS re:Invent 2020


 

>> Announcer: From around the globe, it's theCUBE with digital coverage of AWS re:Invent 2020, sponsored by Intel, AWS and our community partners. >> You're watching continued coverage of AWS re:Invent 2020. I'm sure you're joining just a couple of hundred thousand of your closest friends and family on the web as we engage this AWS builder community in a very different way this year. I'm super excited to have one, for the first time Flexera on theCUBE program, I'm Keith Townsend @CTOAdvisor on Twitter and I'm joined by the CEO of Flexera, Jim Ryan. Jim, welcome to the show. >> Thanks for having us Keith. >> And Marie Godfrey, Senior Vice President of Product at Flexera. >> Thanks. It's good to be here. >> Welcome to the show. So, first off, I think most of the industry knows Flexera from the famous survey you guys do every year. Help us understand, what's the purpose of the survey and the intent of it? >> I think the purpose of the survey is to continue to provide the pulse of the market to our customers and the market at large. This is not a revelation to say that cloud, hybrid cloud, multi-cloud is an ever-changing fast, fast moving target in the industry and we find that by pulsing our customers and pulsing the market and then in return, giving people a broader sense as to what's going on, how they view the current top three challenges that they're facing, allows people to just stay relevant and stay current without having to do so much heavy lifting themselves. >> So, talk to me about the other part that's not as famous. Marie, the product, what's the primary goal of Flexera? >> So, to take off from what Jim said, the state of the cloud report that we issue every year is just one of many that we do research on and we published and Flexera hasn't always been known as a cloud management tool or a cloud provider of optimization solutions for the cloud. We have grown up and our legacy is very much on software asset management. So, over the course of both organic and inorganic means, we find ourselves in this great position now to be able to talk to not only our core strengths as an organization and as a company, but also what we do to help our customers optimize their cloud cost. >> So, one of the interesting outputs or data points from the report is this 70/30 split. I've seen it as 80/20, 70/30, more or less the same ideal concept that we spend 30% of our time basically on these innovative projects but 70% of our time basically on traditional IT operations. How does that impact your team's view of the market? >> Well, I think it profoundly impacts our view. You can call it the elephant in the room or you can call it the immovable object. The fact of the matter remains is that although a lot of the focus, attention and an ever increasing share of everybody's budget is being focused and centered on the cloud, if you're a CIO or somebody working in the CIO's organization, what you've got to realize and focus on is that 70% of your applications in your spending in your tech stack, are still on premise and VMs and other things that simply cannot be ignored. So, our overarching value proposition above and beyond remaining relevant in the cloud and publishing the state of the cloud is we focus on giving CIOs and IT teams the insight as to what's going on in your on-prem estate and if we do our jobs properly with our technology stack, it's identifying overuse or cost optimization opportunities, so, you can take dollars from your legacy stack and throw it over to invest in more innovative things that's going to move the needle for your business. >> So, that's a pretty interesting, I think value pop especially where the public cloud show help me understand kind of the overall challenge when we're thinking about public cloud, where typically less than 30% of our resources are probably in the public cloud. For most people watching this interview and the majority are on the private cloud, how does like Flexera help me to extract the value of both environments? >> Well, that's by robbing Peter to pay Paul, right? So, for everybody listening in here, lean in and listen. The biggest problem that we have when we're talking with our customers is that the cloud people aren't talking to the legacy on-prem asset management people and like Americans or everybody else, we got to just get together and talk to one another so, there's money and budget dollars to be extracted on the legacy on-prem last glamorous stuff of the house here and I say with great certainty not knowing all of the situations with everybody that's watching this, that I'm sure that you fight for single Dollar, Euro, Pound, Yen, et cetera, et cetera that you want to spend on your cloud initiatives. By collaborating with your brethren and your sisters over on the other side of the aisle and by looking at what's going on on the on-prem estate here, you can identify opportunities where you can reallocate budget dollars. >> So Marie, you guys have this term that I've not seen before, Technology Value Optimization or TVO, explain that to me. >> So, TVO is just the latest evolution in terms of how we think about our portfolio and our place in this ecosystem. That includes not just your traditional infrastructure management but this bridging and this realization of value when it comes to how we help our customers extract the value from what we do really, really well which is all around discovery of IT assets. It's around knowing my entitlements, it's around understanding my usage and now of course we brought cloud assets into the picture and helping our customers not only understand and see into those cloud assets but really look at how do I right size? How do I reclaim dollars? How do I avoid failed audits and really understand my usage patterns and what it is I need to do to enact and move toward that digital transformation that Jim referred to? So, at the end of the day, how we think about technology value optimization is that critical factor which is all around understanding the return on the investment and how to better understand and monetize the value for our customers in terms of what they have today and where they need to go. >> Ken, I wanted you to shed some light in what we consider or what we should now consider assets in this new era of cloud, and that your traditional products that how could others understand the AS or the asset either is a server or a virtual machine on that server networks switch etcetera but as I look at SaaS and past platforms and infrastructure as a service platform, what is the asset in this new world? >> By my definition, an asset is anything that your company spend money on and you need to get a return on it. So, 10 years ago, if we were having this conversation, an asset would have been a desktop, a router, a server, or maybe it would be a multi-core server and as things started to get a little bit more complicated, we added virtual machines. So, assets weren't just physical devices, they were virtual devices where we really cut our teeth and made a name for ourselves at Flexera was in software license optimization or software asset management, which is you take all of your physical assets and then you throw software applications from IBM, Oracle SAP, Microsoft and you put those two together and what you have are licensable events or financial exposure, because it's not just as simple as buying a database from Oracle, Oracle is going to want to know how many cores you're running on the server, and all of those different combinations in a Rubik's cube of complexity throw off licensable or financial events and while I'd love to tell everybody that the cloud and hybrid cloud and multi-cloud is making it easier, it's actually making it more sophisticated and more complicated to try and get your head around it because now you have containers and just when we thought we had figured out VMs and what assets and things are running in VMs, you've got containers that are going up and down and trying to find out what assets are in containers across a hybrid multicloud environment says the latest instantiation of chasing your tail here in the business. >> And then help me think through, or at least visualize this concept of entitlements when it comes to the cloud era. When I had on premises assets, I could go and look at my Oracle license and maybe figure out what I was entitled to but now when I, especially when I think of multicloud multi-service and even hybrid where Microsoft gives me credits or on premises services versus off-prem services, help me understand how I should be looking at that and how Flexera helps. >> I think you've got to be looking at it at closely and you can't look at it in isolation. So what you can't do is look at what you've got spun up in an Azure environment and AWS or Google cloud environment, because you're only going to negotiate one agreement with Microsoft most likely. You're only going to negotiate one ELA with IBM or Oracle, or fill in the blank and you know what, Oracle's not going to care what you're running in just cloud if they come and audit you. They are going to perform an audit, and they're going to want to know what you're running in in an on-prem world in VMs, on your data center and your desktop, and then they're going to want you to bring to full account what you're running in your cloud environments as well. So the way Flexera helps you is that we can discover, and we can give you an unprecedented visibility into what's running throughout your IT assets estate, whether it's on-prem, on a desktop, in a data center, on a SaaS application and an infrastructure platform as a service, pull it back and normalize it and compare that to what you've actually signed with all of your suppliers and when we do our job right, our customers run our algorithms across what you're entitled to use and what you're actually using, and what we find is that there's anywhere from 30 zero to 30% of overused in spend in ways. >> Keith, I just want to add example of where I saw this in real time with one of our solution engineers this about two weeks ago, where he was demonstrating the power of what we deliver across entitlements and usage and understanding where a potential wasted spend is and the customer was really focused on Oracle, and making sure that the Oracle negotiation coming up was going to be one where the customer felt like they were in a position of strengths and really understood what entitlements and usage were but when we showed them that Oracle was one piece of a bigger puzzle and that their cloud spend and AWS spend, and even their spend with some of their largest SaaS applications was actually much smaller than the whole, it really showed the customer the power of looking at these assets back to your question around assets and how do we think about them in a way that compares them to one another so the customer gets a full point of view. >> It's very difficult to get an Apple's and Apple's comparison with hybrid versus public and it's no longer just, I don't know if it was ever simple, but it's just more complex these days. Last question, as you look at the past few years, and I go to the Flexera website and look at your product portfolio, talk to me about the relationship between your customer in the industry and how that's changed and how customers consume Flexera as a product. >> I think over the years, our customers like the market has shifted to our SaaS and cloud offering we back in the day we used to have perpetual licenses and we were focusing on an on-prem scenario only, and our customers rightfully so have become far more demanding much like the market has and they now expect things to be delivered in real time with an agile mindset on a SaaS or cloud native basis and with that becomes a much, much higher expectation in terms of customer success and service that they get, because they're on a subscription basis, they can cancel at any time, just like we can do with our cable service provider. So we've really had to invest a lot, not just in R&D and making sure that our technology delivers outcomes, but in the way that we work with and service our customers. They're far more demanding than that they ever have and I wouldn't want it any other way and we think that our strategic imperatives is just keeping up with that in their high demands and expectations in the future. >> Well, I really appreciate you two taking out the time out of your busy schedules, both of you on the East coast, I'm in a Midwest, couple of hundred thousand people tuning into AWS re:Invent 2020 virtual learning to tackle a lot of these complex problems. The pandemic, the new reality of the market has forced us to address implementing and managing enterprise IT in a completely different way. This conference is a great example of that. We thank our friends at Flexera for sponsoring this interview. You want to learn more about theCUBE's coverage? Subscribe to the YouTube channel. Plenty of content with me and my fellow co-host this year coming out of AWS re:Invent 2020 talk to you next installment of theCUBE. (upbeat music)

Published Date : Dec 8 2020

SUMMARY :

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