>>Okay, welcome back everyone to super cloud 22 here in our live studio performance. You're on stage in Palo Alto. I'm Sean fur. You're host with the queue with Dave ante. My co it's got a great industry ecosystem panel to discuss whether it's realer hype, David MC Janet CEO of Hashi Corp, hugely successful company as will LA forest field CTO, Colu and Victoria over yourgo from VMware guys. Thanks for coming on the queue. Appreciate it. Thanks for having us. So realer, hype, super cloud David. >>Well, I think it depends on the definition. >>Okay. How do you define super cloud start there? So I think we have a, >>I think we have a, like an inherently pragmatic view of super cloud of the idea of super cloud as you talk about it, which is, you know, for those of us that have been in the infrastructure world for a long time, we know there are really only six or seven categories of infrastructure. There's sort of the infrastructure security, networking databases, middleware, and, and, and, and really the message queuing aspects. And I think our view is that if the steady state of the world is multi-cloud, what you've seen is sort of some modicum of standardization across those different elements, you know, take, you know, take confluent. You know, I, I worked in the middleware world years ago, MQ series, and typical multicast was how you did message queuing. Well, you don't do that anymore. All the different cloud providers have their own message, queuing tech, there's, Google pub sub, and the equivalents across the different, different clouds. Kafka has provided a consistent way to do that. And they're not trying to project that. You can run everything connected. They're saying, Hey, you should standardize on Kafka for message cuing is that way you can have operational consistency. So I think to me, that's more how we think about it is sort of, there is sort of layer by layer of sort of de facto standardization for the lingo Franco. >>So a streaming super cloud is how you would think of it, or no, I just, or a component of >>Cloud that could be a super cloud. >>I just, I just think that there are like, if I'm gonna build an application message, queuing is gonna be a necessary element of it. I'm gonna use Kafka, not, you know, a native pub sub engine on one of the clouds, because operationally that's just the only way I can do it. So I think that's more, our view's much more pragmatic rather than trying to create like a single platform that you can run everywhere and deal with the networking realities of like network, you know, hops missing across those different worlds and have that be our responsibility. It's much more around, Hey, let's standardize each layer, operational >>Standardized layer that you can use to build a super cloud if that's in your, your intent or, yeah. Okay. >>And it reminds me of the web services days. You kind of go throwback there. I mean, we're kind of living the next gen of web services, the dream of that next level, because DevOps dev SecOps now is now gone mainstream. That's the big challenge we're hearing devs are doing great. Yep. But the ops teams and screen, they gotta go faster. This seems to be a core, I won't say blocker, but more of a drag to the innovation. >>Well, I I'll just get off, I'll hand it off to, to you guys. But I think the idea that like, you know, if I'm gonna have an app that's running on Amazon that needs to connect to a database that's running on, on the private data center, that's essentially the SOA notion, you know, w large that we're all trying to solve 20 years ago, but is much more complicated because you're brokering different identity models, different networking models. They're just much more complex. So that's where the ops bit is the constraint, you know, for me to build that app, not that complicated for the ops person to let it see traffic is another thing altogether. I think that's, that's the break point for so much of what looks easier to a developer is the operational reality of how you do that. And the good news is those are actually really well solved problems. They're just not broadly understood. >>Well, what's your take, you talk to customers all the time, field CTO, confluent, really doing well, streaming data. I mean, everyone's doing it now. They have to, yeah. These are new things that pop up that need solutions. You guys step up and doing more. What's your take on super cloud? >>Well, I mean, the way we address it honestly is we don't, it's gonna be honest. We don't think about super cloud much less is the fact that SAS is really being pushed down. Like if we rely on seven years ago and you took a look at SAS, like it was obvious if you were gonna build a product for an end consumer or business user, you'd do SAS. You'd be crazy not to. Right. But seven years ago, if you look at your average software company producing something for a developer that people building those apps, chances are you had an open source model. Yeah. Or, you know, self-managed, I think with the success of a lot of the companies that are here today, you know, snowflake data, bricks, Colu, it's, it's obvious that SaaS is the way to deliver software to the developers as well. And as such, because our product is provided that way to the developers across the clouds. That's, that's how they have a unifying data layer, right. They don't necessarily, you know, developers like many people don't necessarily wanna deal with the infrastructure. They just wanna consume cloud data services. Right. So that's how we help our customers span cloud. >>So we evenly that SAS was gonna be either built on a single cloud or in the case of service. Now they built their own cloud. Right. So increasingly we're seeing opportunities to build a Salesforce as well across clouds tap different, different, different services. So, so how does that evolve? Do you, some clouds have, you know, better capabilities in other clouds. So how does that all get sort of adjudicated, do you, do you devolve to the lowest common denominator? Or can you take the best of all of each? >>The whole point to that I think is that when you move from the business user and the personal consumer to the developer, you, you can no longer be on a cloud, right. There has to be locality to where applications are being developed. So we can't just deploy on a single cloud and have people send their data to that cloud. We have to be where the developer is. And our job is to make the most of each, an individual cloud to provide the same experience to them. Right. So yes, we're using the capabilities of each cloud, but we're hiding that to the developer. They don't shouldn't need to know or care. Right. >>Okay. And you're hiding that with the abstraction layer. We talked about this before Victoria, and that, that layer has what, some intelligence that has metadata knowledge that can adjudicate what, what, the best, where the best, you know, service is, or function of latency or data sovereignty. How do you see that? >>Well, I think as the, you need to instrument these applications so that you, you, you can get that data and then make the intelligent decision of where, where, where this, the deploy application. I think what Dave said is, is right. You know, the level of super cloud that they talking about is the standardization across messaging. And, and are you what's happening within the application, right? So you don't, you are not too dependent on the underlying, but then the application say that it takes the form of a, of a microservice, right. And you deploy that. There has to be a way for operator to say, okay, I see all these microservices running across clouds, and I can factor out how they're performing, how I, I, life lifecycle managed and all that. And so I think there is, there is, to me, there's the next level of the super cloud is how you factor this out. So an operator can actually keep up with the developers and make sense of all that and manage it. Like >>You guys that's time. Like its also like that's what Datadog does. So Datadog basically in allows you to instrument all those services, on-prem private data center, you know, all the different clouds to have a consistent view. I think that that's not a good example of a vendor that's created a, a sort of a level of standardization across a layer. And I think that's, that's more how we think about it. I think the notion of like a developer building an application, they can deploy and not have to worry where it exists. Yeah. Is more of a PAs kind of construct, you know, things like cloud Foundry have done a great job of, of doing that. But underneath that there's still infrastructure. There's still security. There's still networking underneath it. And I think that's where, you know, things like confluent and perhaps at the infrastructure layer have standardized, but >>You have off the shelf PAs, if I can call it that. Yeah. Kind of plain. And then, and then you have PAs and I think about, you mentioned snowflake, snowflake is with snow park, seems to be developing a PAs layer that's purpose built for their specific purpose of sharing data and governing data across multiple clouds call super paths. Is, is that a prerequisite of a super cloud you're building blocks. I'm hearing yeah. For super cloud. Is that a prerequisite for super cloud? That's different than PAs of 10 years ago. No, but I, >>But I think this is, there's just different layers. So it's like, I don't know how that the, the snowflake offering is built built, but I would guess it's probably built on Terraform and vault and cons underneath it. Cuz those are the ingredients with respect to how you would build a composite application that runs across multiple. And >>That's how Oracle that town that's how Oracle with the Microsoft announcement. They just, they just made if you saw that that was built on Terraform. Right. But, but they would claim that they, they did some special things within their past that were purpose built for, for sure. Low latency, for example, they're not gonna build that on, you know, open shift as an, as an example, they're gonna, you know, do their own little, you know, >>For sure, for sure. So I think what you're, you're pointing at and what Victoria was talking about is, Hey, can a vendor provided consistent experience across the application layer across these multiple clouds? And I would say, sure, just like, you know, you might build a mobile banking application that has a front end on Amazon in the back end running on vSphere on your private data center. Sure. But the ingredients you use to do that have to be, they can't be the cloud native aspects for how you do that. How do you think about, you know, the connectivity of, of like networking between that thing to this thing? Is it different on Amazon? Is it different on Azure? Is it different on, on Google? And so the, the, the, the companies that we all serve, that's what they're building, they're building composited applications. Snowflake is just an example of a company that we serve this building >>Composite. And, but, but, but don't those don't, you have to hide the complexity of that, those, those cloud native primitives that's your job, right. Is to actually it creates simplicity across clouds. Is it not? >>Why? Go ahead. You. >>Yeah, absolutely. I mean that in fact is what we're doing for developers that need to do event streaming, right. That need to process this data in real time. Now we're, we're doing the sort of things that Victoria was just talking about, like underneath the covers, of course, you know, we're using Kubernetes and we're managing the differences between the clouds, but we're hiding the, that, and we've become sort of a defacto standard across the cloud. So if I'm developing an app in any of those cloud, and I think we all know, and you were mentioning earlier every significant company's multi-cloud now all the large enterprises, I just got back from Brazil and like every single one of 'em have multiple clouds and on-prem right. So they need something that can span those. >>What's the challenge there. If you talk to those customers, because we're seeing the same thing, they have multiple clouds. Yeah. But it was kind of by default or they had some use case, either.net developers there with Azure, they'll do whatever cloud. And it kind of seems specialty relative to the cloud native that they're on what problems do they have because the complexity to run infrastructure risk code across clouds is hard. Right? So the trade up between native cloud and have better integration to complexity of multiple clouds seems to be a topic around super cloud. What are you seeing for, for issues that they might have or concerns? >>Yeah. I mean, honestly it is, it is hard to actually, so here's the thing that I think is kind of interesting though, by the way, is that I, I think we tend to, you know, if you're, if you're from a technical background, you tend to think of multicloud as a problem for the it organization. Like how do we solve this? How do we save money? But actually it's a business problem now, too, because every single one of these companies that have multiple clouds, they want to integrate their data, their products across these, and it it's inhibiting their innovation. It's hard to do, but that's where something like, you know, Hatchie Corp comes in right. Is to help solve that. So you can instrument it. It has to happen at each of these layers. And I suppose if it does happen at every single layer, then voila, we organically have something that amounts to Supercloud. Right. >>I love how you guys are representing each other's firms. And, but, but, and they also correct me if I'm a very similar, your customers want to, it is very similar, but your customers want to monetize, right. They want bring their tools, their software, their particular IP and their data and create, you know, every, every company's a software company, as you know, Andreesen says every company's becoming a cloud company to, to monetize in, in the future. Is that, is that a reasonable premise of super cloud? >>Yeah. I think, think everyone's trying to build composite applications to, to generate revenue. Like that's, that's why they're building applications. So yeah. One, 100%. I'm just gonna make it point cuz we see it as well. Like it's actually quite different by geography weirdly. So if you go to like different geographies, you see actually different cloud providers, more represented than others. So like in north America, Amazon's pretty dominant Japan. Amazon's pretty dominant. You go to Southeast Asia actually. It's not necessarily that way. Like it might be Google for, for whatever reason more hourly Bob. So this notion of multi's just the reality of one's everybody's dealing with. But yeah, I think everyone, everyone goes through the same process. What we've observed, they kind of go, there's like there's cloud V one and there's cloud V two. Yeah. Cloud V one is sort of the very tactical let's go build something on cloud cloud V two is like, whoa, whoa, whoa, whoa. And I have some stuff on Amazon, some stuff on Azure, some stuff on, on vSphere and I need some operational consistency. How do I think about zero trust across that way in a consistent way. And that's where this conversation comes into being. It's sort of, it's not like the first version of cloud it's actually when people step back and say, Hey, Hey, I wanna build composite applications to monetize. How am I gonna do that in an industrialized way? And that's the problem that you were for. It's >>Not, it's not as, it's not a no brainer like it was with cloud, go to the cloud, write an app. You're good here. It's architectural systems thinking, you gotta think about regions. What's the latency, you know, >>It's step back and go. Like, how are we gonna do this, this exactly. Like it's wanted to do one app, but how we do this at scale >>Zero trust is a great example. I mean, Amazon kind of had, was forced to get into the zero trust, you know, discussion that, that wasn't, you know, even a term that they used and now sort of, they're starting to talk about it, but within their domain. And so how do you do zero trust trust across cost to your point? >>I, I wonder if we're limiting our conversation too much to the, the very technical set of developers, cuz I'm thinking back at again, my example of C plus plus libraries C plus plus libraries makes it easier. And then visual BA visual basic. Right. And right now we don't have enough developers to build the software that we want to build. And so I want, and we are like now debating, oh, can we, do we hide that AI API from Google versus that SQL server API from, from Microsoft. I wonder at some point who cares? Right. You know, we, I think if we want to get really economy scale, we need to get to a level of abstraction for developers that really allows them to say, I don't need, for most of most of the procedural application that I need to build as a developer, as a, as a procedural developer, I don't care about this. Some, some propeller had, has done that for me. I just like plug it in my ID and, and I use it. And so I don't, I don't know how far we are from that, but if we don't get to that level, it fits me that we never gonna get really the, the economy or the cost of building application to the level. >>I was gonna ask you in the previous segment about low code, no code expanding the number of developers out there and you talking about propel heads. That's, that's what you guys all do. Yeah. You're the technical geniuses, right. To solve that problem so that, so you can have low code development is that I >>Don't think we have the right here. Cause I, we, we are still, you know, trying to solve that problem at that level. But, but >>That problem has to be solved first, right before we can address what you're talking about. >>Yeah. I, I worked very closely with one of my biggest mentors was Adam Bosworth that built, you know, all the APIs for visual basics and, and the SQL API to visual basic and all that stuff. And he always was on that front. In fact that his last job was at my, at AWS building that no code environment. So I'm a little detached from that. It just hit me as we were discussing this. It's like, maybe we're just like >>Creating, but I would, I would argue that you kind of gotta separate the two layers. So you think about the application platform layer that a developer interfaces to, you know, Victoria and I worked together years ago and one of the products we created was cloud Foundry, right? So this is the idea of like just, you know, CF push, just push this app artifact and I don't care. That's how you get the developer community written large to adopt something complicated by hiding all the complexity. And I think that that is one model. Yeah. Turns out Kubernetes is actually become a peer to that and perhaps become more popular. And that's what folks like Tanza are trying to do. But there's another layer underneath that, which is the infrastructure that supports it. Right? Yeah. Cause that's only needs to run on something. And I think that's, that's the separation we have to do. Yes. We're talking a little bit about the plumbing, but you know, we just easily be talking about the app layer. You need, both of them. Our point of view is you need to standardize at this layer just like you need standardize at this layer. >>Well, this is, this is infrastructure. This is DevOps V two >>Dev >>Ops. Yeah. And this is where I think the ops piece with open source, I would argue that open source is blooming more than ever. So I think there's plenty of developers coming. The automation question becomes interesting because I think what we're seeing is shift left is proving that there's app developers out there that wanna stay in their pipelining. They don't want to get in under the hood. They just want infrastructure as code, but then you got supply chain software issues there. We talked about the Docker on big time. So developers at the top, I think are gonna be fine. The question is what's the blocker. What's holding them back. And I don't see the devs piece Victoria as much. What do you guys think? Is it, is the, is the blocker ops or is it the developer experience? That's the blocker. >>It's both. There are enough people truthfully. >>That's true. Yeah. I mean, I think I sort of view the developer as sort of the engine of the digital innovation. So, you know, if you talk about creative destruction, that's, that was the economic equivalent of softwares, eating the world. The developers are the ones that are doing that innovation. It's absolutely essential that you make it super easy for them to consume. Right. So I think, you know, they're nerds, they want to deal with infrastructure to some degree, but I think they understand the value of getting a bag of Legos that they can construct something new around. And I think that's the key because honestly, I mean, no code may help for some things. Maybe I'm just old >>School, >>But I, I went through this before with like Delphy and there were some other ones and, and I hated it. Like I just wanted a code. Yeah. Right. So I think making them more efficient is, is absolutely good. >>But I think what, where you're going with that question is that the, the developers, they tend to stay ahead. They, they just, they're just gear, you know, wired that way. Right. So I think right now where there is a big bottleneck in developers, I think the operation team needs to catch up. Cuz I, I talk to these, these, these people like our customers all the time and I see them still stuck in the old world. Right. Gimme a bunch of VMs and I'll, I know how to manage well that world, you know, although as lag is gonna be there forever, so managing mainframe. But so if they, the world is all about microservices and containers and if the operation team doesn't get on top of it and the security team that then that they're gonna be a bottleneck. >>Okay. I want to ask you guys if the, if the companies can get through that knothole of having their ops teams and the dev teams work well together, what's the benefits of a Supercloud. How do you see the, the outcome if you kind of architect it, right? You think the big picture you zoom as saying what's the end game look like for Supercloud? Is that >>What I would >>Say? Or what's the Nirvana >>To me Nirvana is that you don't care. You just don't don't care. You know, you just think when you running building application, let's go back to the on-prem days. You don't care if it runs on HP or Dell or, you know, I'm gonna make some enemies here with my old, old family, but you know, you don't really care, right. What you want is the application is up and running and people can use it. Right. And so I think that Nirvana is that, you know, there is some, some computing power out there, some pass layer that allows me to deploy, build application. And I just like build code and I deploy it and I get value at a reasonable cost. I think one of the things that the super cloud for as far as we're concerned is cost. How do you manage monitor the cost across all this cloud? >>Make sure that you don't, the economics don't get outta whack. Right? How many companies we know that have gone to the cloud only to realize that holy crap, now I, I got the bill and, and you know, I, as a vendor, when I was in my previous company, you know, we had a whole team figuring out how to lower our cost on the one hyperscaler that we were using. So these are, you know, the, once you have in the super cloud, you don't care just you, you, you go with the path of least the best economics is. >>So what about the open versus closed debate will you were mentioning that we had snowflake here and data bricks is both ends of the spectrum. Yeah. You guys are building open standards across clouds. Clearly even the CLO, the walled gardens are using O open standards, but historically de facto standards have emerged and solved these problems. So the super cloud as a defacto standard, versus what data bricks is trying to do super cloud kind of as an, as an open platform, what are you, what are your thoughts on that? Can you actually have an, an open set of standards that can be a super cloud for a specific purpose, or will it just be built on open source technologies? >>Well, I mean, I, I think open source continues to be an important part of innovation, but I will say from a business model perspective, like the days, like when we started off, we were an open source company. I think that's really done in my opinion, because if you wanna be successful nowadays, you need to provide a cloud native SAS oriented product. It doesn't matter. What's running underneath the covers could be commercial closed source, open source. They just wanna service and they want to use it quite frankly. Now it's nice to have open source cuz the developers can download it and run on their laptop. But I, I can imagine in 10 years time actually, and you see most companies that are in the cloud providing SAS, you know, free $500 credit, they may not even be doing that. They'll just, you know, go whatever cloud provider that their company is telling them to use. They'll spin up their SAS product, they'll start playing with it. And that's how adoption will grow. Right? >>Yeah. I, I think, I mean my personal view is that it's, that it's infrastructure is pervasive enough. It exists at the bottom of everything that the standards emerge out of open source in my view. And you think about how something like Terraform is built, just, just pick one of the layers there's Terraform core. And then there's a plugin for everything you integrate with all of those are open source. There are over 2000 of these. We don't build them. Right. That's and it's the same way that drove Linux standardization years ago, like someone had to build the drivers for every piece of hardware in the world. The market does not do that twice. The market does that once. And so I, I I'm deeply convicted that opensource is the only way that this works at the infrastructure layer, because everybody relies on it at the application layer, you may have different kinds of databases. You may have different kind of runtime environments. And that's just the nature of it. You can't to have two different ways of doing network, >>Right? Because the stakes are so high, basically. >>Yeah. Cuz there's, there's an infinite number of the surface areas are so large. So I actually worked in product development years ago for middleware. And the biggest challenge was how do you keep the adapter ecosystem up to date to integrate with everything in the world? And the only way to do it in our view is through open source. And I think that's a fundamental philosophical view that it we're just, you know, grounded in. I think when people are making infrastructure decisions that span 20 years at the customer base, this is what they think about. They go which standard it will emerge based on the model of the vendor. And I don't think my personal view is, is it's not possible to do in a, in >>A, do you think that's a defacto standard kind of psychological perspective or is there actual material work being done or both in >>There it's, it's, it's a network effect thing. Right? So, so, you know, before Google releases a new service service on Google cloud, as part of the release checklist is does it support Terraform? They do that work, not us. Why? Because every one of their customers uses Terraform to interface with them and that's how it works. So see, so the philosophical view of, of the customers, okay, what am I making a standardize on for this layer for the next 30 years? It's kind of a no brainer. Philosophically. >>I tend, >>I think the standards are organically created based upon adoption. I mean, for instance, Terraform, we have a provider we're again, we're at the data layer that we created for you. So like, I don't think there's a board out there. I mean there are that creating standards. I think those days are kind of done to be honest, >>The, the Terraform provider for vSphere has been downloaded five and a half million times this year. Yeah. Right. Like, so, I >>Mean, these are unifying moments. This are like the de facto standards are really important process in these structural changes. I think that's something that we're looking at here at Supercloud is what's next? What has to unify look what Kubernetes has done? I mean, that's essentially the easy thing to orchestra, but people get behind it. So I see this is a big part of this next, the two. Totally. What do you guys see that's needed? What's the rallying unification point? Is it the past layer? Is it more infrastructure? I guess that's the question we're trying to, >>I think every layer will need that open source or a major traction from one of the proprietary vendor. But I, I agree with David, it's gonna be open source for the most part, but you know, going back to the original question of the whole panel, if I may, if this is reality of hype, look at the roster of companies that are presenting or participating today, these are all companies that have some sort of multi-cloud cross cloud, super cloud play. They're either public have real revenue or about to go public. So the answer to the question. Yeah, it's real. Yeah. >>And so, and there's more too, we had couldn't fit him in, but we, >>We chose super cloud on purpose cuz it kind of fun, John and I kind came up with it and, and but, but do you think it's, it hurts the industry to have this, try to put forth this new term or is it helpful to actually try to push the industry to define this new term? Or should it just be multi-cloud 2.0, >>I mean, conceptually it's different than multi-cloud right. I mean, in my opinion, right? So in that, in that respect, it has value, right? Because it's talking about something greater than just multi-cloud everyone's got multi-cloud well, >>To me multi-cloud is the, the problem I should say the opportunity. Yeah. Super cloud or we call it cross cloud is the solution to that channel. Let's >>Not call again. And we're debating that we're debating that in our cloud already panel where we're talking about is multi-cloud a problem yet that needs to get solved or is it not yet ready for a market to your point? Is it, are we, are we in the front end of coming into the true problem set, >>Give you definitely answer to that. The answer is yes. If you look at the customers that are there, they won, they have gone through the euphoria phase. They're all like, holy something, what, what are we gonna do about this? Right. >>And, but they don't know what to do. >>Yeah. And the more advanced ones as the vendor look at the end of the day, markets are created by vendors that build ed that customers wanna buy. Yeah. Because they get value >>And it's nuance. David, we were sort talking about before, but Goldman Sachs has announced they're analysis software vendor, right? Capital one is a software vendor. I've been really interested Liberty what Cerner does with what Oracle does with Cerner and in terms of them becoming super cloud vendors and monetizing that to me is that is their digital transformation. Do you guys, do you guys see that in the customer base? Am I way too far out of my, of my skis there or >>I think it's two different things. I think, I think basically it's the idea of building applications. If they monetize yeah. There and Cerner's gonna build those. And you know, I think about like, you know, IOT companies that sell that sell or, or you think people that sell like, you know, thermostats, they sell an application that monetizes those thermostats. Some of that runs on Amazon. Some of that runs a private data center. So they're basically in composite applications and monetize monetizing them for the particular vertical. I think that's what we ation every day. That's what, >>Yeah. You can, you can argue. That's not, not anything new, but what's new is they're doing that on the cloud and taking across multiple clouds. Multiple. Exactly. That's what makes >>Edge. And I think what we all participate in is, Hey, in order to do that, you need to drive standardization of how you do provisioning, how you do networking, how you do security to underpin those applications. I think that's what we're all >>Talking about, guys. It's great stuff. And I really appreciate you taking the time outta your day to help us continue the conversation to put out in the open. We wanna keep it out in the open. So in the last minute we have left, let's go down the line from a hash core perspective, confluent and VMware. What's your position on super cloud? What's the outcome that you would like to see from your standpoint, going out five years, what's it look like they will start with you? >>I just think people like sort under understanding that there is a layer by layer of view of how to interact across cloud, to provide operational consistency and decomposing it that way. Thinking about that way is the best way to enable people to build and run apps. >>We wanna help our customers work with their data in real time, regardless of where they're on primer in the cloud and super cloud can enable them to build applications that do that more effectively. That's that's great for us >>For tour you. >>I, my Niana for us is customers don't care, just that's computing out there. And it's a, it's a, it's a tool that allows me to grow my business and we make it all, all the differences and all the, the challenges, you know, >>Disappear, dial up, compute utility infrastructure, ISN >>Code. I open up the thought there's this water coming out? Yeah, I don't care. I got how I got here. I don't wanna care. Well, >>Thank you guys so much and congratulations on all your success in the marketplace, both of you guys and VMware and your new journey, and it's gonna be great to watch. Thanks for participating. Really appreciate it. Thank you, sir. Okay. This is super cloud 22, our events, a pilot. We're gonna get it out there in the open. We're gonna get the data we're gonna share with everyone out in the open on Silicon angle.com in the cube.net. We'll be back with more live coverage here in Palo Alto. After this short break.

>>from around the globe. It's the Cube with digital coverage of AWS reinvent 2020 sponsored by Intel, AWS and our community partners. Welcome to the Virtual Cube and our coverage of aws reinvent 2020. I'm Lisa Martin. I'm joined by Ali Siddiqui, the chief product officer of BMC Software. We're gonna be talking about what BMC and A W s are doing together. Ali, it's great to have you on the Cube. Thank >>you, Lisa. Get great to be here and be part off AWS treatment. Exciting times. >>They are exciting times. That is true. No, never a dull moment these days, right? So all he talked to me a little bit. About what? A w what BMC is doing with AWS. Let's dig into what you're doing there on the technology front and unpack the benefits that you're delivering to customers. Great >>questions, Lisa. So at BMC, we really have a close partnership with AWS. It's really about BMC. Placido Blue s better together for our customers. That's what it's really about. We have a global presence, probably the largest, uh, off any window out there in this in our industry with 15 data centers, AWS data centers around the globe. We just announced five more in South Africa. Brazil Latin Um, a P J. A couple of them amia across the globe. Really? The presence is very strong with these, uh, data centers because that lets us offered local presence, Take care of GDP are and we have great certification. That is Aw, sock to fedramp. I'll four Haifa dram. We even got hip certifications as well as a dedicated Canada certifications for our customers. Thanks to our partnership, close partnership with the WS and on all these datas into the cross. In addition, for our customers, really visibility into aws seamless capability toe do multi cloud management is key and with a recent partnership with AWS around specifically AWS >>s >>S m, which gives customers cream multi cloud capabilities around multi cloud management, total visibility seamlessly in AWS and all their services whether it's easy toe s s s three sage maker, whatever services they have, we let them discover on syphilis. Lee give them visibility into that. >>That 360 degree visibility is really key to understand the dependencies right between the software in the services and help customers to optimize their investments in a W s assume correct. >>Exactly. With the AWS s s m and r E I service management integration. We really give deep visibility on the dependency, how they're being used, what services are being impacted and and really, AWS s system is a key, unique technology which we've integrated with them very, very happy with the results are customers are getting from it. >>Can you share some of those results? Operational efficiencies, Cost savings? Yeah, >>Yeah, least another great question. So when I look at the general picture off E I service management in the eye ops, which we run with AWS across all these global dinner senses and specifically with AWS S S M people are able to do customers. And this is like the talkto hyper scale, as we're talking about, as well as large telcos like Ericsson and and some of the leading, uh, industry retail Or or, you know, other customers we have They're getting great value because they're able to do service modeling, automatically use ascend to get true deep visibility seamlessly to do service discovery with for for for all the assets that they run or using our S service management in the eye ops capabilities. It really is the neck shin and it's disrupting the service idea Some traditional service management industry with what we offering now with the service management, AWS s, S M and other AWS Cloud needed capabilities such as sage Maker and AWS, Lex and connect that we leverage in our AI service management ai absolution. We recently announced that as a >>single >>unified platform which allows our customers to go on BMC customers and joined with AWS customers to go on this autonomous digital enterprise journey Uh, this announcement was done by our CEO of BMC. I'm in Say it in BMC Exchange recently, where we basically launched a single lady foundation, a single platform for observe ability, engagement with automation >>for the autonomous digital enterprise. I presume I'd like to understand to, from your perspective, this disruption that you're enabling. How is it helping your customers not just survive this viral disruption that we're all living with but be able thio, get the disability into their software and services, really maximize and optimize their cloud investments so that their business can operate well during these unprecedented times, meet their customer demands, exceed them and meet their customers. Where? There. How is this like an accelerator of that >>great question, Lisa. So when we say autonomous digital enterprise, this is the journey All our customers they're taking on its focus on three trips, agility, customer center, city and action ability. So if you think about our solutions with AWS, really, it's s of its management. AI ops enables these enterprises to go on this autonomous digital enterprise journey where they can offer great engagement to the employees. All CEOs really care about employee engagement. Happy employees make for more revenue for for those enterprises, as well as offer great customer experience for the customers. Uh, using our AI service management and AI ops combined. 80 found in this single platform, which we are calling 80 foundation. >>Yeah, go ahead. Sorry. >>No, go ahead, please. >>I was going to say I always look at the employee experience, and the customer experience is absolutely inextricably linked with the employee experience is hampered. That's bride default. Almost going to impact the customer experience. And right now, I don't know if it's even possible to say both the employee experience and the customer experience are even mawr essential to really get right because now we've got this. You know this big scatter That happened a few months ago with some companies that were completely 100% on site to remote being able, needing to give their employees access to the tools to do their jobs properly so that they can deliver products and services and solutions that customers need. So I always see those two employees. Customer experience is just inextricably linked. >>Absolutely. That's correct, especially in this time, even if the new pandemic these epidemics time, uh, the chief human resource offers. The CEOs are really thick focused on keeping the employees engaged and retaining top talent. And that's where our yes service management any other solution helps them really do. Use our digital assistance chat boards, which are powered by a W X and Lex and AWS connect and and and our integration with, uh, helix control them, which is another service we launched on AWS Helix Control them, which is our South version off a leading SAS product automation product out there, a swell as RP integrations we bring to the table, which really allows them toe take employing, give management to the next level And that's top of mind for all CEOs and being driven by line of business like chief human resource officers. Such >>a great point. Are you? Are you finding that mawr of your conversations with customers are at that sea level as they look to things like AI ops to help find you in their business that it's really that that sea level not concerned but priority to ensure that we're doing everything we can within our infrastructure, wherever where our software and services are to really ensure that we're delivering and exceeding customer expectations? That a very tumultuous time? >>Yes, What we're finding is, uh, really at the CEO level CEO level the sea level. It's about machine learning ai adopting that more than the enterprise and specifically in our capabilities when I say ai ops. So those are around root cause predictive I t. And even using ai NLP for self service for self service is a big part, and we offer key capabilities. We just did an acquisition come around, which lets them do knowledge management self service. So these are specific capabilities, predictability, ai ops and knowledge management. Self service that we offer that really is resonating very well with CEOs who are looking to transform their I T systems and in I t ops and align it with business is much better and really do innovation in this area. So that's what's happening, and it's great to see that we will do that. Exact capabilities that come with R E Foundation. The unified platform forms of ability and lets customers go on this autonomous digital enterprise journey without keeping capabilities. >>Do you see this facilitating the autonomous digital enterprise as as a way to separate the winners and losers of tomorrow as so much of the world has changed and some amount of this is going to be permanent, imagine that's got to be a competitive advantage to customers in any industry. >>We believe enterprises that have the growth mindset and and want to go into the next generation, and that's most of them. Toe, to be honest, are really looking at the ready autonomous digital price framework that we offer and work with our customers on the way to grow revenue to get more customer centric, increase employee engagement. That's what we see happening in the industry, and that's where our capabilities with 80 Foundation as well as Helix. Whether it's Felix Air Service management, he likes a Iot or now recently launched Helix Control them really enable them toe keep their existing, uh, you know, tools as well as keep their existing investments and move the ICTY ops towards the next generation off tooling and as well as increase employee engagement with our leading industry leading digital assistant chat board and and SMS management solution that that's what we see. And that's the journey we're taking with most of our customers and really, the ones with the growth mindset are really being distinguished as the front runs >>talk to me about some validation from the customer's perspective, the industry's perspective. What are you guys hearing about? What you're doing s BMC and with a w s >>so validation from customer that I just talked about great validation. As I said, talk to off the hyper skills users for proactive problem management. Proactive incident management ai ops a same time independent validation from Gardner we are back wear seven years and I don't know in a row So seven years the longest street in Gartner MQ for I t s m and we are a leader in that for seven years the longest run so far by any vendor. We are scoring the top in the top number one position in 12 of the 15 critical capabilities. As you know, Gardner, I d s m eyes really about the critical capability that where most customers look. So that's a big independent validation. Where we score 12 off the way were number one in 12 of the 15 capability. So that was the awesome validation from Gardner and I. D. S M. We also recently E Mei Enterprise Management Associates published a new report on AI Ops and BMT scored the top spot on the charts with Business impact and business alignment. Use cases categories for AI ops. So think about what that means. It's really about your business, right? So So we being the top of the chart for business impact and business alignment for ai ops radar report from Enterprise Management associated with a create independent validation that we can point toe off our solutions and what it is, really, because we partner very closely with our customers. We also got a couple of more awards than we want a lot more, but just to mention two more I break breakthrough, which is a nursery leading third party sources out there for chat boards and e i base chat board solution lamed BMC Helix Chat Board as the best chat board solution out there. Uh, SAS awards another industry analysts from independent from which really, uh really shows the how we're getting third parties and independents to talk about our solutions named BMC SAS per ticket and event management, which is really a proactive problem and proactive incident solution Revolution system as as the best solution out there for ticketing and event management. >>So a lot of accolades. A. Yes. It sounds like a lot of alcohol. A lot of validation. How do customers get How do you get started? So customers looking to come to BMC to really understand get that 3 60 degree visibility. How did they get started? >>Uh, well, they can start with our BMC Discovery, which integrates very tightly with AWS s s M toe. Basically get the full visibility off assets from network to storage toe aws services. Whether there s three. Uh, easy to, uh doesn't matter what services they did. A Kafka service they're using whatever. So the hundreds of services they're using weaken seamlessly do that. So that's one way to do that. Just start with BMC Helix Discovery. Thea Other one is with BMC Knowledge Management on BMC Self Service. That's a quick win for most of our customers. I ai service management, tooling That's the Third Way and I I, off stooling with BMC, Helix Monitor and AI ops that we offer pretty much the best in the industry in those that customers can start So the many areas, and now with BMC, control them. If they want to start with automation, that's a great way to start with BMC control them, which is our SAS solution off industry leading automation product called Controlling. >>And so, for just last question from a go to market perspective, it sounds like direct through BMC Channel partners. What about through a. W. S? >>Yes, absolutely. I mean again, we it's all about BMC and AWS better together we offer cloud native AWS services for our solutions, use them heavily, and I just mentioned whether that S S M or chat boards or any of the above or sage maker for machine learning I and customers can contact the local AWS Rep toe to start learning about BMC and AWS. Better together. >>Excellent. Well, Ali, thank you for coming on the program, talking to us about what BMC is doing to help your customers become that autonomous digital enterprise that we think up tomorrow. They're going to need to be to have that competitive edge. I've enjoyed talking to you >>same year. Thank you so much, Lisa. Really. It's about our customers and partnering with AWS. So very proud of Thank you so much. >>Excellent for Ali Siddiqui. I'm Lisa Martin and you're watching the Cube.

>> Jeff: Hello, everybody, and thank you for joining us today for the virtual Vertica BDC 2020. Today's breakout session is entitled "A Deep Dive "into the Vertica Mangement Console Enhancements and Roadmap." I'm Jeff Healey of Vertica Marketing. I'll be your host for this breakout session. Joining me are Bhavik Gandhi and Natalia Stavisky from Vertica engineering. But before we begin, I encourage you to submit questions or comments during the virtual session. You don't have to wait, just type your question or comment in the question box below the slides and click submit. There will be a Q and A session at the end of the presentation. We'll answer as many questions as we're able to during that time. Any questions we don't address, we'll do our best to answer them offline. Alternatively visit Vertica Forums at forum.vertica.com. Post your question there after the session. Our engineering team is planning to join the forums to keep the conversation going well after the event. Also, a reminder that you can maximize the screen by clicking the double arrow button in the lower right corner of the slides. And yes, this virtual session is being recorded and will be available to you on demand this week. We'll send you a notification as soon as it's ready. Now let's get started. Over to you, Bhavik. >> Bhavik: All right. So hello, and welcome, everybody doing this presentation of "Deep Dive into the Vertica Management Console Enhancements and Roadmap." Myself, Bhavik, and my team member, Natalia Stavisky, will go over a few useful announcements on Vertica Management Console, discussing a few real scenarios. All right. So today we will go forward with the brief introduction about the Management Console, then we will discuss the benefits of using Management Console by going over a couple of user scenarios for the query taking too long to run and receiving email alerts from Management Console. Then we will go over a few MC features for what we call Eon Mode databases, like provisioning and reviving the Eon Mode databases from MC, managing the subcluster and understanding the Depot. Then we will go over some of the future announcements on MC that we are planning. All right, so let's get started. All right. So, do you want to know about how to provision a new Vertica cluster from MC? How to analyze and understand a database workload by monitoring the queries on the database? How do you balance the resource pools and use alerts and thresholds on MC? So, the Management Console is basically our answer and we'll talk about its capabilities and new announcements in this presentation. So just to give a brief overview of the Management Console, who uses Management Console, it's generally used by IT administrators and DB admins. Management Console can be used to monitor both Eon Mode and Enterprise Mode databases. Why to use Management Console? You can use Management Console for provisioning Vertica databases and cluster. You can manage the already existing Vertica databases and cluster you have, and you can use various tools on Management Console like query execution, Database Designer, Workload Analyzer, and set up alerts and thresholds to get notified by some of your activities on the MC. So let's go over a few benefits of using Management Console. Okay. So using Management Console, you can view and optimize resource pool usage. Management Console helps you to identify some critical conditions on your Vertica cluster. Additionally, you can set up various thresholds thresholds in MC and get other data if those thresholds are triggered on the database. So now let's dig into the couple of scenarios. So for the first scenario, we will discuss about queries taking too long and using workload analyzer to possibly help to solve the problem. In the second scenario, we will go over alert email that you received from your Management Console and analyzing the problem and taking required actions to solve the problem. So let's go over the scenario where queries are taking too long to run. So in this example, we have this one query that we are running using the query execution on MC. And for some reason we notice that it's taking about 14.8 seconds seconds to execute this query, which is higher than the expected run time of the query. The query that we are running happens to be the query used by MC during the extended monitoring. Notice that the table name and the schema name which is ds_requests_issued, and, is the schema used for extended monitoring. Now in 10.0 MC we have redesigned the Workload Analyzer and Recommendations feature to show the recommendations and allow you to execute those recommendations. In our example, we have taken the table name and figured the tuning descriptions to see if there are any tuning recommendations related to this table. As we see over here, there are three tuning recommendations available for that table. So now in 10.0 MC, you can select those recommendations and then run them. So let's run the recommendations. All right. So once recommendations are run successfully, you can go and see all the processed recommendations that you have run previously. Over here we see that there are three recommendations that we had selected earlier have successfully processed. Now we take the same query and run it on the query execution on MC and hey, it's running really faster and we see that it takes only 0.3 seconds to run the query and, which is about like 98% decrease in original runtime of the query. So in this example we saw that using a Workload Analyzer tool on MC you can possibly triage and solve issue for your queries which are taking to long to execute. All right. So now let's go over another user scenario where DB admin's received some alert email messages from MC and would like to understand and analyze the problem. So to know more about what's going on on the database and proactively react to the problems, DB admins using the Management Console can create set of thresholds and get alerted about the conditions on the database if the threshold values is reached and then respond to the problem thereafter. Now as a DB admin, I see some email message notifications from MC and upon checking the emails, I see that there are a couple of email alerts received from MC on my email. So one of the messages that I received was for Query Resource Rejections greater than 5, pool, midpool7. And then around the same time, I received another email from the MC for the Failed Queries greater than 5, and in this case I see there are 80 failed queries. So now let's go on the MC and investigate the problem. So before going into the deep investigation about failures, let's review the threshold settings on MC. So as we see, we have set up the thresholds under the database settings page for failed queries in the last 10 minutes greater than 5 and MC should send an email to the individual if the threshold is triggered. And also we have a threshold set up for queries and resource rejections in the last five minutes for midpool7 set to greater than 5. There are various other thresholds on this page that you can set if you desire to. Now let's go and triage those email alerts about the failed queries and resource rejections that we had received. To analyze the failed queries, let's take a look at the query statistics page on the database Overview page on MC. Let's take a look at the Resource Pools graph and especially for the failed queries for each resource pools. And over to the right under the failed query section, I see about like, in the last 24 hours, there are about 6,000 failed queries for midpool7. And now I switch to view to see the statistics for each user and on this page I see for User MaryLee on the right hand side there are a high number of failed queries in last 24 hours. And to know more about the failed queries for this user, I can click on the graph for this user and get the reasons behind it. So let's click on the graph and see what's going on. And so clicking on this graph, it takes me to the failed queries view on the Query Monitoring page for database, on Database activities tab. And over here, I see there are a high number of failed queries for this user, MaryLee, with the reasons stated as, exceeding high limit. To drill down more and to know more reasons behind it, I can click on the plus icon on the left hand side for each failed queries to get the failure reason for each node on the database. So let's do that. And clicking the plus icon, I see for the two nodes that are listed, over here it says there are insufficient resources like memory and file handles for midpool7. Now let's go and analyze the midpool7 configurations and activities on it. So to do so, I will go over to the Resource Pool Monitoring view and select midpool7. I see the resource allocations for this resource pool is very low. For example, the max memory is just 1MB and the max concurrency is set to 0. Hmm, that's very odd configuration for this resource pool. Also in the bottom right graph for the resource rejections for midpool7, the graph shows very high values for resource rejection. All right. So since we saw some odd configurations and odd resource allocations for midpool7, I would like to see when this resource, when the settings were changed on the resource pools. So to do this, I can preview the audit logs on, are available on the Management Console. So I can go onto the Vertica Audit Logs and see the logs for the resource pool. So I just (mumbles) for the logs and figuring the logs for midpool7. I see on February 17th, the memory and other attributes for midpool7 were modified. So now let's analyze the resource activity for midpool7 around the time when the configurations were changed. So in our case we are using extended monitoring on MC for this database, so we can go back in time and see the statistics over the larger time range for midpool7. So viewing the activities for midpool7 around February 17th, around the time when these configurations were changed, we see a decrease in resource pool usage. Also, on the bottom right, we see the resource rejections for this midpool7 have an increase, linear increase, after the configurations were changed. I can select a point on the graph to get the more details about the resource rejections. Now to analyze the effects of the modifications on midpool7. Let's go over to the Query Monitoring page. All right, I will adjust the time range around the time when the configurations were changed for midpool7 and completed activities queries for user MaryLee. And I see there are no completed queries for this user. Now I'm taking a look at the Failed Queries tab and adjusting the time range around the time when the configurations were changed. I can do so because we are using extended monitoring. So again, adjusting the time, I can see there are high number of failed queries for this user. There about about like 10,000 failed queries for this user after the configurations were changed on this resource pool. So now let's go and modify the settings since we know after the configurations were changed, this user was not able to run the queries. So you can change the resource pool settings of using Management Console's database settings page and under the Resource Pools tab. So selecting the midpool7, I see the same odd configurations for this resource pool that we saw earlier. So now let's go and modify it, the settings. So I will increase the max memory and modify the settings for midpool7 so that it has adequate resources to run the queries for the user. Hit apply on the right hand top to see the settings. Now let's do the validation after we change the resource pool attributes. So let's go over to the same query monitoring page and see if MaryLee user is able to run the queries for midpool7. We see that now, after the configuration, after the change, after we changed the configuration for midpool7, the user can run the queries successfully and the count for Completed Queries has increased after we modified the settings for this midpool7 resource pool. And also viewing the resource pool monitoring page, we can validate that after the new configurations for midpool7 has been applied and also the resource pool usage after the configuration change has increased. And also on the bottom right graph, we can see that the resource rejections for midpool7 has decreased over the time after we modified the settings. And since we are using extended monitoring for this database, I can see that the trend in data for these resource pools, the before and after effects of modifying the settings. So initially when the settings were changed, there were high resource rejections and after we again modified the settings, the resource rejections went down. Right. So now let's go work with the provisioning and reviving the Eon Mode Vertica database cluster using the Management Console on different platform. So Management Console supports provisioning and reviving of Eon Mode databases on various cloud environments like AWS, the Google Cloud Platform, and Pure Storage. So for Google, for provisioning the Vertica Management Console on Google Cloud Platform you can use launch a template. Or on AWS environment you can use the cloud formation templates available for different OS's. Once you have provisioned Vertica Management Console, you can provision the Vertica cluster and databases from MC itself. So you can provision a Vertica cluster, you can select the Create new database button available on the homepage. This will open up the wizard to create a new database and cluster. In this example, we are using we are using the Google Cloud Platform. So the wizard will ask me for varius authentication parameters for the Google Cloud Platform. And if you're on AWS, it'll ask you for the authentication parameters for the AWS environment. And going forward on the Wizard, it'll ask me to select the instance Type. I will select for the new Vertica cluster. And also provide the communal location url for my Eon Mode database and all the other preferences related to the new cluster. Once I have selected all the preferences for my new cluster I can preview the settings and I can hit, if I am, I can hit Create if all looks okay. So if I hit Create, this will create a new, MC will create a new GCP instances because we are on the GCP environment in this example. It will create a cluster on this instance, it'll create a Vertica Eon Mode Database on this cluster. And it will, additionally, you can load the test data on it if you like to. Now let's go over and revive the existing Eon Mode database from the communal location. So you can do it the same using the Management Console by selecting the Revive Eon Mode database button on the homepage. This will again open up the wizard for reviving the Eon Mode database. Again, in this example, since we are using GCP Platform, it will ask me for the Google Cloud storage authentication attributes. And for reviving, it will ask me for the communal location so I can enter the Google Storage bucket and my folder and it will discover all the Eon Mode databases located under this folder. And I can select one of the databases that I would like to revive. And it will ask me for other Vertica preferences and for this video, for this database reviving. And once I enter all the preferences and review all the preferences I can hit Revive the database button on the Wizard. So after I hit Revive database it will create the GCP instances. The number of GCP instances that I created would be seen as the number of hosts on the original Vertica cluster. It will install the Vertica cluster on this data, on this instances and it will revive the database and it will start the database. And after starting the database, it will be imported on the MC so you can start monitoring on it. So in this example, we saw you can provision and revive the Vertica database on the GCP Platform. Additionally, you can use AWS environment to provision and revive. So now since we have the Eon Mode database on MC, Natalia will go over some Eon Mode features on MC like managing subcluster and Depot activity monitoring. Over to you, Natalia. >> Natalia: Okay, thank you. Hello, my name is Natalia Stavisky. I am also a member of Vertica Management Console Team. And I will talk today about the work I did to allow users to manage subclusters using the Management Console, and also the work I did to help users understand what's going on in their Depot in the Vertica Eon Mode database. So let's look at the picture of the subclusters. On the Manage page of Vertica Management Console, you can see here is a page that has blue tabs, and the tab that's active is Subclusters. You can see that there are two subclusters are available in this database. And for each of the subclusters, you can see subcluster properties, whether this is the primary subcluster or secondary. In this case, primary is the default subcluster. It's indicated by a star. You can see what nodes belong to each subcluster. You can see the node state and node statistics. You can also easily add a new subcluster. And we're quickly going to do this. So once you click on the button, you'll launch the wizard that'll take you through the steps. You'll enter the name of the subcluster, indicate whether this is secondary or primary subcluster. I should mention that Vertica recommends having only one primary subcluster. But we have both options here available. You will enter the number of nodes for your subcluster. And once the subcluster has been created, you can manage the subcluster. What other options for managing subcluster we have here? You can scale up an existing subcluster and that's a similar approach, you launch the wizard and (mumbles) nodes. You want to add to your existing subcluster. You can scale down a subcluster. And MC validates requirements for maintaining minimal number of nodes to prevent database shutdown. So if you can not remove any nodes from a subcluster, this option will not be available. You can stop a subcluster. And depending on whether this is a primary subcluster or secondary subcluster, this option may be available or not available. Like in this picture, we can see that for the default subcluster this option is not available. And this is because shutting down the default subcluster will cause the database to shut down as well. You can terminate a subcluster. And again, the MC warns you not to terminate the primary subcluster and validates requirements for maintaining minimal number of nodes to prevent database shutdown. So now we are going to talk a little more about how the MC helps you to understand what's going on in your Depot. So Depot is one of the core of Eon Mode database. And what are the frequently asked questions about the Depot? Is the Depot size sufficient? Are a subset of users putting a high load on the database? What tables are fetched and evicted repeatedly, we call it "re-fetched," in Depot? So here in the Depot Activity Monitoring page, we now have four tabs that allow you to answer those questions. And we'll go a little more in detail through each of them, but I'll just mention what they are for now. At a Glance shows you basic Depot configuration and also shows you query executing. Depot Efficiency, we'll talk more about that and other tabs. Depot Content, that shows you what tables are currently in your Depot. And Depot Pinning allows you to see what pinning policies have been created and to create new pinning policies. Now let's go through a scenario. Monitoring performance of workloads on one subcluster. As you know, Eon Mode database allows you to have multiple subclusters and we'll explore how this feature is useful and how we can use the Management Console to make decisions regarding whether you would like to have multiple subclusters. So here we have, in my setup, a single subcluster called default_subcluster. It has two users that are running queries that are accessing tables, mostly in schema public. So the query started executing and we can see that after fetching tables from Communal, which is the red line, the rest of the time the queries are executing in Depot. The green line is indicating queries running in Depot. The all nodes Depot is about 88% full, a steady flow, and the depot size seems to be sufficient for query executions from Depot only. That's the good case scenario. Now at around 17 :15, user Sherry got an urgent request to generate a report. And at, she started running her queries. We can see that picture is quite different now. The tables Sherry is querying are in a different schema and are much larger. Now we can see multiple lines in different colors. We can see a bunch of fetches and evictions which are indicated by blue and purple bars, and a lot of queries are now spilling into Communal. This is the red and orange lines. Orange line is an indicator of a query running partially in Depot and partially getting fetched from Communal. And the red line is data fetched from Communal storage. Let's click on the, one of the lines. Each data point, each point on the line, it'll take you to the Query Details page where you can see more about what's going on. So this is the page that shows us what queries have been run in this particular time interval which is on top of this page in orange color. So that's about one minute time interval and now we can see user Sherry among the users that are running queries. Sherry's queries involve large tables and are running against a different schema. We can see the clickstream schema in the name of the, in part of the query request. So what is happening, there is not enough Depot space for both the schema that's already in use and the one Sherry needs. As a result, evictions and fetches have started occurring. What other questions we can ask ourself to help us understand what's going on? So how about, what tables are most frequently re-fetched? So for that, we will go to the Depot Efficiency page and look at the middle, the middle chart here. We can see the larger version of this chart if we expand it. So now we have 10 tables listed that are most frequently being re-fetched. We can see that there is a clickstream schema and there are other schemas so all of those tables are being used in the queries, fetched, and then there is not enough space in the Depot, they getting evicted and they get re-fetched again. So what can be done to enable all queries to run in Depot? Option one can be increase the Depot size. So we can do this by running the following queries, which (mumbles) which nodes and storage location and the new Depot size. And I should mention that we can run this query from the Management Console from the query execution page. So this would have helped us to increase the Depot size. What other options do we have, for example, when increasing Depot size is not an option? We can also provision a second subcluster to isolate workloads like Sherry's. So we are going to do this now and we will provision a second subcluster using the Manage page. Here we're creating subcluster for Sherry or for workloads like hers. And we're going to create a (mumbles). So Sherry's subcluster has been created. We can see it here, added to the list of the subclusters. It's a secondary subcluster. Sherry has been instructed to use the new SherrySubcluster for her work. Now let's see what happened. We'll go again at Depot Activity page and we'll look at the At a Glance tab. We can see that around >> 18: 07, Sherry switched to running her queries on SherrySubcluster. On top of this page, you can see subcluster selected. So we currently have two subclusters and I'm looking, what happened to SherrySubcluster once it has been provisioned? So Sherry started using it and the lines after initial fetching from Depot, which was from Communal, which was the red line, after that, all Sherry's queries fit in Depot, which is indicated by green line. Also the Depot is pretty full on those nodes, about 90% full. But the queries are processed efficiently, there is no spilling into Communal. So that's a good case scenario. Let's now go back and take a look at the original subcluster, default subcluster. So on the left portion of the chart we can see multiple lines, that was activity before Sherry switched to her own designated subcluster. At around 18:07, after Sherry switched from the subcluster to using her designated subcluster, there is no, she is no longer using the subcluster, she is not putting a load in it. So the lines after that are turning a green color, which means the queries that are still running in default subcluster are all running in Depot. We can also see that Depot fetches and evictions bars, those purple and blue bars, are no longer showing significant numbers. Also we can check the second chart that shows Communal Storage Access. And we can see that the bars have also dropped, so there is no significant access for Communal Storage. So this problem has been solved. Each of the subclusters are serving queries from Depot and that's our most efficient scenario. Let's also look at the other tabs that we have for Depot monitoring. Let's look at Depot Efficiency tab. It has six charts and I'll go through each one of them quickly. Files Reads by Location gives an indicator of where the majority of query execution took place in Depot or in Communal. Top 10 Re-Fetches into Depot, and imagine the charts earlier in our user case, it shows tables that are most frequently fetched and evicted and then fetched again. These are good candidates to get pinned if increasing Depot size is not an option. Note that both of these charts have an option to select time interval using calendar widget. So you can get the information about the activity that happened during that time interval. Depot Pinning shows what portion of your Depot is pinned, both by byte count and by table count. And the three tables at the bottom show Depot structure. How long tables stay in Depot, we would like tables to be fetched in Depot and stay there for a long time, how often they are accessed, again, the tables in Depot, we would like to see them accessed frequently, and what the size range of tables in Depot. Depot Content. This tab allows us to search for tables that are currently in Depot and also to see stats like table size in Depot. How often tables are accessed and when were they last accessed. And the same information that's available for tables in Depot is also available on projections and partition levels for those tables. Depot Pinning. This tab allows users to see what policies are currently existing and so you can do this by clicking on the first little button and click search. This'll show you all existing policies that are already created. The second option allows you to search for a table and create a policy. You can also use the action column to modify existing policies or delete them. And the third option provides details about most frequently re-fetched tables, including fetch count, total access count, and number of re-fetched bytes. So all this information can help to make decisions regarding pinning specific tables. So that's about it about the Depot. And I should mention that the server team also has a very good presentation on the, webinar, on the Eon Mode database Depot management and subcluster management. that strongly recommend it to attend or download the slide presentation. Let's talk quickly about the Management Console Roadmap, what we are planning to do in the future. So we are going to continue focusing on subcluster management, there is still a lot of things we can do here. Promoting/demoting subclusters. Load balancing across subclusters, scheduling subcluster actions, support for large cluster mode. We'll continue working on Workload Analyzer enhancement recommendation, on backup and restore from the MC. Building custom thresholds, and Eon on HDFS support. Okay, so we are ready now to take any questions you may have now. Thank you.

from the silicon angle media office in Boston Massachusetts it's the queue now here's your host David on tape hello everyone and welcome to this week's episode of the cube insights powered by ETR this week cisco CEO Chuck Robbins has invited a number of analysts and press to San Francisco for an event to talk about the future of Cisco and no doubt the role of the company in the next decade and I will be there so in this breaking analysis I thought that I'd focus on Cisco and its prospects in this era of next-generation cloud of course last week we attended AWS reinvent and you can catch all our coverage on the cube net but the key takeaways are that we're entering a new era of cloud that is heavily emphasized emphasizing getting more value out of data with machine intelligence and things like sage maker now AWS was heavily focused on this notion of transformation putting forth the strong case that enterprises have to transform not just incrementally it was a clear message that CEOs really have to lead and AWS are striking directly at the heart of what a device had Andy Jesse calls the old guard namely IBM Dell Oracle HPE and many others including of course Cisco saying that you can't just transform incremental e CEOs you have to transform whole house so today I want to look at six areas and I'm showing them here on this on this slide but the first thing I want to do is just review the overall spending climate and then what I want to do is discuss Cisco in the context of industry leadership playing on Jesse's themes and then you know we'll look at the spending momentum in the latest ETR survey for those leaders next thing I want to do is I'm going to talk about the cloud and it's impacting everyone and I want to take a look specifically at how it's impacting Cisco and how Cisco is faring in the face of competent from the public cloud which we've talked about a lot across a number of vendors we're then going to look at Cisco's business overall from a spending perspective and then I'll wrap with some some comments on what I see is opportunities for Cisco like edge I want to talk specifically about multi cloud and of course cloud in general so let's start drilling into the spending climate overall now remember the EGR data tells us that spending on balance is reverting to pre 2018 levels but it's not falling off the cliff buyers member are narrowing their experimentation on new technologies and they're placing more focused bets as part of the digital transformations we're also seeing more replacements of redundant systems that buyers were running in parallel as a hedge on their bets and that is affecting overall spending and it's somewhat compressing spending so with that as a backdrop let's look at some of the the latest data from ETR and focus on the leaders from the latest survey so what I'm showing here is data from ETRS October 2019 Syria one thousand three hundred and thirty six IT buyers who responded and I've selected market share as the metric across all sectors as you can see here in number eight now remember market share is a measure of pervasiveness and it's calculated by dividing the total vendor Mensch mentions divided by the sector total so now the remember the ETR methodology allows for multiple responses by a vendor so you can see in the y-axis there can be more than a hundred percent okay because of those multiple responders respondents now note that Microsoft Cisco Oracle AWS and IBM have the highest shared ends or mentions and you can see the pervasiveness of Microsoft and its prominence which is not surprising but Cisco Oracle and IBM generally have held from again pervasiveness standpoint pretty well as you can see the steady rise as well in AWS is market share so cisco really the bottom line there is cisco is a clear leader in this industry and it's maintaining its leadership position and you can of course on that chart you can see the others who really didn't make the top five but they're prominently you know mentioned with the shared ends that's VMware Salesforce Adobe's up there and of course Dell EMC is the you know 90 to 100 billion dollar company now let's take a look specifically at spending momentum you know what we're showing here in this chart is the exact same cut except we've changed the metric from market share to net score now remember net score is a measure of spending momentum that's calculated by essentially subtracting the percent of customers that are spending less in a given survey from those that are spending more and that's the net score and you can see the picture changes pretty dramatically AWS jumps up to the top spot with a 62% you know net score over taking Microsoft but then look at Cisco it's very strong with the 36 about 34 percent net score you know not nearly as high as AWS and Microsoft but very respectable and holding you know fairly strongly and notably ahead of IBM and Oracle which are both in the red you see that red area which signals caution now what I want to do is address the question of how is the cloud affecting Cisco's business you've seen me do this with a number of other vendors let's drill into what it means for Cisco so if you've been following these breaking analysis segments you know we've been reporting that the the pace at which the cloud is eating away at a traditional on-prem data data data center business continues now here's a quote from an IT Pro that summarizes the situation for networking in general and then we'll come back and specifically talk about Cisco he says or she says as we migrate the data centers to AWS networking costs will decline over three years this is a director of tech strategy for a large telco so the question I have is does the et et our data back this up let's take a look so what this chart shows is a cut of cloud spenders there are 818 in the latest ETR survey and the net score within those accounts specifically for Cisco so it's spenders on AWS asier and Google cloud and you can see the steady decline post 2010 for Cisco so just as I've reported for Dell EMC HPE Oracle and others you can see that the clouds steady march continues to challenge the on-prem suppliers so each of these companies has really got to figure out how to respond now in the case of Cisco it's moving from owning the network market to really participating in the public cloud and interconnecting clouds so we've seen Cisco make many acquisitions that can allow them to work with AWS for example app D which is application performance management VIP teller which is SD win clicker which is orchestration duo in cloud security and then you've seen bets on kubernetes which are going to help them span hybrid you know as well you've seen them make partnerships with the leading cloud some suppliers and I'll make some comments later on when I talk about multi cloud so let's look at how these diversification moves have impacted Cisco overall because they've not sat still you can see that in this chart what it shows is Cisco's market share across all of its businesses including analytics security telephony and of course core networking but also servers storage video conferencing and virtualization so the point is that by diversifying its business the company has expanded its Tam its total available market and as I showed you before has maintained a leadership position in the data center is measured by market share now here's a deeper sector analysis of Cisco's business by various sectors and what we're showing here is Cisco's business across a number of sectors comparing the October 18 survey with July 19 and the October 19 surveys so this is net score view and you can see across all customers that Cisco's second-half net score for these sectors which are in the green are showing strong momentum relative to a year ago so here you go Meraki which includes Cisco's wireless business its telephony business parts of its security business core Cisco Networking they're all showing strength now parts of its security portfolio like Open DNS and Sourcefire which is intrusion detection which Cisco bought about six years ago and some at Cisco's voice and video assets are showing slower momentum but Cisco's overall spending momentum is holding on pretty well all right let me talk a moment about some of Cisco's opportunities they're trying to transform into more of a software company with assets like duo app dynamics and they want to focus less on selling boxes and ports and more on licenses and subscriptions so it's also got its got to use software also to unify its many platforms so I want to talk about for a moment about multi cloud hot new area right everybody's talking about it cisco recently made some organizational moves to take its separate cloud group and better align it with Cisco's core operations in a new group that they call cloud strategy and compute now cisco competes in multi cloud with vmware IBM curves Red Hat Microsoft and Google even though they partner with Microsoft and Google so here's some ETR data that looks at key Cloud sectors including the three did I pulled out cloud computing container orchestration and container platforms so these are buyers spending on these three areas so there's 937 in the latest survey you can't see that and because I'm hiding it with the pulldown but trust me but you can see the big players with spending momentum and while cisco doesn't you know show the momentum of an azure or a red hat or even a Google it's in that multi cloud game and my my premise is that cisco is coming at this opportunity from its strengths and networking and it's got more than a fighting chance why because cisco is in my view in the position to connect multiple clouds to on-prem and convince buyers that cisco is the best partner to make networks higher performance more secure and more cost-effective than the competition now let me wrap with some critical comments and then i'll end up on an opportunity with with some comments on edge so the first thing I want to say is well Cisco is dominant in a space it's missed a number of opportunities VMware has beaten Cisco to the punch in the initial move of course to virtual machines and then the nice Sara acquisition NSX as I've shown before is clearly has strong momentum in the market and is really eating into Cisco's core business Cisco's ACI does okay but it's definitely a sore spot Francisco and this represents a crack in the companies Armour containers the move to cloud native architectures is mostly a move to public cloud so it's a replacement or a displacement more so than a head-to-head competition that hurts Cisco here is John Fourier says you have you have cloud native and if you take the T out of cloud native you have cloud naive so cisco along with others must not beat cloud naive rather it has to remain relevant in the cloud as we discussed earlier in the multi cloud discussion now Cisco they were the king of converged infrastructure if you remember with the first wave of Vblock along with the Flex pod from NetApp and it you know changed the server game and drove UCS adoption and then guys like IBM and pure jumped in Cisco really became the standard now well hyper-converged infrastructure didn't really displace Cisco Networking you know Dell VMware with it with VX rail and Nutanix as well as HPE who's in the third position are posing a challenge that's so cisco cisco they everything they really don't play in the lucrative high margin external storage business but there's some challenges there that from a tam standpoint but I don't worry so much about that because despite all the rumors over the years specifically in storage that Cisco is going to buy a storage company and I think there are better opportunities in soft where in the end the edge and as I've said before storage right now is kind of on the back burner it's not it's a very difficult market for a company like Cisco to to enter so I want to talk more about the edge because they think it's a way better opportunity for Cisco Cisco among all the legacy tech vendors and my view could really compete for the edge and the reason I say this is because Cisco is the only legacy player in my opinion that is a solid solid developer strategy and it's because of dev net dev net is the initiative to make all Cisco products programmable we talk a lot about the API economy and infrastructure of code as code and what Cisco is doing is they're taking Cisco certified engineers like CC IES and all these people that they've trained over the years huge number of IT pros and they're retraining them and teaching them how to code on Cisco products to create new use cases new workloads and new applications specifically at the edge and Cisco products are designed to be programmable so they have a developer play and I've always said the edge is going to be won by developers this is why frankly I was so excited last week at reinvent about AWS outpost and the move they're making at the edge because they're essentially bringing their stack to the edge and making it programmable IBM failed to do this with bluemix they couldn't attract developers they they had to go by Red Hat for thirty four billion dollars you know Dell MC they have VMware and they have an opportunity with pivotal but that's got to come together they currently have very little developer synergy in my view specifically with Dell Hardware at least that I can see and there seems to be little or no effort to retrain storage admins and VM admins in the same way that cisco is is doing this with CC IES HPE essentially I see them like Dallin away throwing server boxes over the fence to the edge you know versus really attracting developers to identify sort of new workload new use cases so I like Cisco strategy in this regard and it's something that we're gonna continue to watch very closely and probe this week with Chuck Robbins okay this is date Volante sounding out from this episode of the cube insights powered by ETR thanks for watching everybody and we'll see you next time

from the silicon angle media office in Boston Massachusetts it's the queue now here's your host Stu minimun hi and welcome to a special cube conversation here in our Boston area studio I am Stu minimun and we're digging in with Dell EMC on data protection in the multi cloud where era happy to join welcome to the program first time guest Nelson Nelson Hsu who is the director of solutions marketing with Dell EMC Nelson great to see you great to be here thank you sir all right so you and I were both at Q con plus cloud native con with about 12,000 of our friends in the open-source community down in San Diego California you know when you bring us in first it's probably not the first place that people think of when they think of Delhi MC so explain a little bit what the team was doing the announcements there and what you're seeing at the show sure no I appreciate that it was a first time for for Dell technologies it was kind of our coming-out party if you all went into the cloud native realm we've got a tremendous amount of momentum especially OCR on kubernetes between what we've done in the data protection space with our power protect software for kubernetes we've done in our storage room in the work that we've done around container storage interfaces so a lot of that was coming out in introducing that to the Keuka and cognitive count attendees I think it was a really good timing though yeah Elson we've been watching you know the role the developers the discussion of DevOps of course is central what's happening not only at cube con but many of the cloud shows there I know at VMworld you know you see what's happening on with the VMware code team so explain how a kind of the the Dell technologies cloud partnership with vm or how about all that all pulls together for activities that the your organization's doing with that within the DevOps well you know you you know they were right they're right it's all about DevOps it's about the developers it's about the the new world of bringing cloud native applications and driving them into the production environment I think that you know we heard that at vmworld with pack L singer and we're his his pillars of you know build run protect connect are key aspects so you know if you look at that man component protect falls right into that area right because with the growth of data as we're seeing it today the need to manage that in the cloud native realm becomes even more prevalent and important you know we've seen DevOps mature over the last couple years where you see you know we had 8,000 people in Seattle right now we had 12,500 of your best friends and just gonna go out right I'm sure you saw that yeah absolutely huge growth there and I'm glad you brought up to protect thing because when I think about developers we want to reduce the friction for developers to be able to build their apps you think about DevOps is you know keeping agility going but you know where is the data and how do I make sure that you know we know when we go to a cloud world we still need to things about security we still need to think about data management and data protection there so explain for audience how that protect piece fits into the DevOps world well you know for first we should clarify a little bit right because like over the last two years everything's been about security within containers right and that's great because you're protecting the applications and people are worried about about penetration there and and it's been fantastic and I think that today specifically around the aspect of securing the application and now securing the infrastructure is key you know storage has become a very very relevant topic whether it's like persistent volumes taking center stage right when it comes to claim a vApps movie into production because it's about protecting those mission critical workloads and as you just stated you have your applications but at the end of the day your data right is really at the capital right and that's what you really need to focus on it becomes greater and greater importance when you have that holistic discussion about DevOps right and so now we have the aspect of the kubernetes administrator meets the IT administrator all right and having to be able to protect through this application transformation that's being driven by cloud native complexity and that you know tradition was disaggregated from the infrastructure but now as you mature and you look at those production and mission-critical environments you really have to pay attention to how am I going to protect my data the edge to core to cloud and in that cloud native world yeah definitely is one of those areas we found at the conference for many it's a steep learning curve to try to understand you know kubernetes all these cloud native architectures if you come in there with the traditional infrastructure role I was actually something we were discussed more a couple of years ago was they've some of the basic blocking and tackling of networking and storage inside of a container environment but now a lot of discussion is around that application development and therefore we need to make sure that we're having not only the app dev but the infrastructure team all understanding how everything goes together and you know protection of course a critical piece there oh absolutely and and you know if we look at all the different projects that are underway under C and C F I mean it's fantastic right I mean there's so much momentum everyone's now also looking at that infrastructure right I mean last year was all about the surface mesh right so I think that we're at that inflection point and now it's going to be a lot about the storage and protecting that storage if you look at Project Valero right so project Valero wasn't as an open source project under C and C F right being driven by the work that was done by the the you know the the the active form enormous hefty oh right so I got Joe Bereta right you got Greg Milwaukee and the work that they done in the starter house arc well now WMC in specificity of the data protection team is working and contributing hand in hand with the vmware team on velaro and i think you'll see that resonate through the future of tansu and pacific as we go forward great let's connect the dots now between what we're doing is the CMC F cube con show and now we've got AWS reinvented coming up so Amazon might now let us use the word multi-cloud that that context there but absolutely that was the conversation at many of the other shows this year is you know hybrid cloud multi-cloud how customers get their arms around all these environments so you know help us understand how this story that we were just talking about for cloud native environment fits into the broader kind of public cloud discussion oh absolutely so you I think one of the key aspects to that is around consistency right so being able from a data protection perspective be able to protect all that valuable data that you have whether it's in premises where it's in cloud with its multi cloud or hybrid and you want to be able to protect that holistically using the same capability you have from your premises base into or out of or within cloud all right so I want to be able to within AWS be able to protect my data from region to region right so we've got a great offering for VMware cloud on AWS it allows you to protect into and within the cloud itself so you can protect in and extend out to the cloud yeah definitely probably one of the most interesting partnerships I think the industry's been watching the last two years is you know VMware and AWS now you know the dominant virtualization you know in your data center environment and you know the leader in public clouds so looking forward to hearing some proof points at the conference and he gives a little bit of hint as to what we'll be seeing in hearing about at the show well I think you'll hear a lot about that consistency with regards to you know observability orchestration automation automation becomes so key that you take your workflows for data protection from premises to the cloud and having that consistency I think you'll also see some pretty pretty significant numbers coming forth with regards to how much data is being protected in in AWS ok definitely looking forward to that always love looking forward to the customers all right Nelson I want to give you the last word what else should we be looking for your team kind of end of 2019 it going into 2020 well you know I think it all starts with cloud and multi clock all right that's our core focus that's what we're driven to I think you'll see innovation especially in the cloud native space that we have I think you will see further innovation in in the in the cybersecurity in the cyber recovery space around data protection so I think those are really key elements that that you'll see more from yeah absolutely super important discussions around data around security and everything there Nelson thank you so much for joining us here in the cube sue thank you all right be sure to check out silicon angle for exclusive content leading up to and after AWS reinvent of course and check out the cube net if you're not at the table if you are at the show come to the center of the show floor at the Venetian inside the Sands Convention Center you can find myself Dave Volante John Ferrier and our whole team there for three days water wall coverage for our last big show of the year and I'm Stu minimun thank you for watching the Q

from the silicon angle media office in Boston Massachusetts it's the queue now here's your host David on tape hello everyone and welcome to this week's episode of the cube insights powered by ETR you know this past week we attended the Dell technologies Industry Analysts event and in this breaking analysis I want to summarize the key takeaways and discuss some of the macro trends in the industry that are affecting Dell I'll also discuss some of the fundamental assumptions that Dell is making in its operating model and I'll talk about some of the challenges that I see for the company going forward and hopefully what is a frank manner now let me start with the event itself it was held in Austin Texas and it's clear that Austin Texas is becoming the epicenter of Dell post-acquisition of EMC it's shifting strongly back to Texas while the legacy of EMC remains what is the most critical part of Dells portfolio thanks to vmware the energy of Dell emanates from its founder Michael Dell the event was attended by about 250 press and analysts over a two-day period it was very well run with strong levels of executive access which is always very important to the analysts and lots of transparency and I thought clarity of message now the number one takeaway on this is Dell in four years the company has gone from irrelevance to a dominant and highly relevant player in the enterprise tech especially the CIOs and it's one of the most amazing transformations of a company that personally I've ever seen and I've seen several there were four other key takeaways for me that I'll show on this first slide of Alex if you bring it up first Michael Dell has put forth a set of moonshot goals for 2030 let me give you some examples by 2030 Dell says that for every product that they sell they're going to recycle an equivalent product by 2030 50 percent of the global workforce of Dell will be women and 40 percent of the managers of people will be women 25 percent of the u.s. workforce will be either Hispanic or African now most tech stories today are negative and this is a great positive message I'm not gonna spend a lot of time on this because in there's much more that Dell laid out but kudos for Dell to make for making these initiatives a priority you know particularly the women in tech and the diversity in the minorities I think it's excellent the second takeaway is Dell for Dell is the Dell is being driven by Jeff Clark and this guy is on a mission to simplify the portfolio Dell claims its reduced its product portfolio from 88 platforms down to 20 of that power platforms that powers a new brand now the reality is Dell really hasn't deprecated 68 products many if not most are still around but the RMD energy is all going into the new stuff now the third takeaway was a big announcement around power one power one is Dells new platform for the next generation of converged infrastructure now a lot of people might look at this and say well this is converged infrastructure without Cisco well it is actually and while that's true power one according to Dell is a much more of a developer friendly API and micro services based platform with a lot of automation software built in it's essentially going to be Dells go forward platform for customers that don't want to roll their own infrastructure the expectation or inference that that we took away was that power one will integrate most if not all future storage networking and server products Adela's positioning this as a complement to HCI or hyper-converged infrastructure which comprises VX rail VX flex which is the scale i/o and of course the OEM Nutanix so you can see Dell still got some work to do in terms of streamlining its portfolio and here's my lock of the day is that they'll be phasing out the Nutanix OEM relationship you could take that one to the bank now the fourth takeaway was the Dells cloud strategy is really coming into focus is it a winning strategy I honestly can't say at this point but in my view it's the only option that Dell has and and because of VMware they have a fighting chance Dell is in a much better position than other suppliers that that rely on you know Prem install bases because of VMware VMware is not only Dells piggy bank it is but it also gives Dell strategic levers with with CIOs and partners like for instance AWS now later on I'm going to share some ETR data that will give you some context but the bottom line is that the cloud is having an impact on everyone's business including Dells and I mean let me add the Dells cloud strategy in addition to relying on VMware is completely dependent on the assumptions that the world is going to be hybrid which is a good assumption and that multi cloud is going to evolve from what today I've said as a symptom of multi-vendor to a fundamental priority for CIOs again not a bad assumption but because of VMware adele has more than a fighting chance to compete for share now finally that that adele is going to be able to capitalize on the edge personally I think this is the biggest wildcard what I do think is that developers are going to be a crucial part of the edge and at this point in time Dell and VMware are not really top of mine in the developer community now the event involved keynotes from Michael Dell and other execs including including the CFO it was Tom sweet and and many other breakout sessions you know the normal one-on-ones as well now I don't have time to go into all this but there are some things that I want to share about Jeff Clark's presentation specifically he's the person that took over from David David Gordon a couple years ago he's been at Dell for more than 30 years and he was there when I think it was called pcs limited so a long time he's a trusted operational executive of Michael Dell's I'm very impressed with this guy he doesn't use a cheap prompter when he talks and in fact he has some notes but he's got these facts and figures at the in his head that he rattles off like a staccato pace he's an OBS exec and so let me summarize the his discussion now to bring up this slide the the big picture is the data sphere is gonna grow to 175 zettabytes and half of that is going to be created at the edge of that 30% is gonna require real-time processing now he talked about the mandate for simplification and he called this staying the easy button now in QA I asked him like why did it take you guys so long to figure out something so obvious which is kind of a snarky analyst question not his credit he didn't throw his predecessors under the bus rather what he did is he focused on the future and sit he said you know they shared the figures that I stated earlier about you know taking 88 platforms down to 20 and he focused on the priorities of the future so he didn't say it but I'm gonna say it for him he inherited a very messy portfolio and he had to clean up the crime scene me tell let me tell you what a buyer said about EMC back in 2018 this is from the ETR Venn survey when they go out and they probe you know specific customers and they talk to them this guy says NetApp has done a really good job of advertising and positioning itself within the cloud and within data centers themselves they've got a broad portfolio and I don't want to make comments about NetApp but so just I'm not sure I agree with all this but okay come back to his statements and and they've they've integrated fairly well here's what's relevant what he said was EMC on the other hand is not as well integrated they've got a broad portfolio but it's not necessarily - easy easy to pick and choose from the different categories okay so I agree with that you know look the mega launch product dujour worked for EMC it allowed them to carry on for another five or six years after the downturn but the lack of integration eventually caught up to that minute and it will always you know caught up catch up to large companies who rely on either lots of M&A or spinning out new products with lots of overlap anyway I digress the third thing that Clarke talked about was the big market size and the share gains pcs are a 200 billion dollar market servers are an 80 billion dollar market an external storage is a 26 billion dollar market Della's gains 600 basis points according to Clarke in pcs over the last six years 400 came in the last three years 375 basis points in storage in the past two years now of course what he didn't mention that was after a dismal performance a few years earlier so they had a pretty easy compare but my point is this when you talk to Michael Dell you talked to Tom sweet you talked to Jeff Clark and all the people folks in the company share gains are critical to Dells strategy especially because the cloud is taking so much share of wallet in the enterprise I'll make some other comments on that now finally there are two fundamental beliefs that dell has that i want to share with you one is that they can be a consolidator of these core markets in a downturn deltax they can hold their breath you know so to speak longer than the competitors and of course in an up market they think they can accelerate their leverage points which leads to the second belief that jeff clark talked about which is how dell will deliver differentiation and value so he decided four items there one is they got 40,000 direct sellers so they got a big go-to market presence they got 35,000 service professionals a 66 billion-dollar supply chain and then Dell financial services arm which you know forces Dell to carry a lot of debt but that debt throws off cash and it's not really part of Dells core debt from EMC acquisition now others have that too but but Dells got you know big presents there all right so I want to pivot to the ETR data and let's see how Dell looks in the spending survey and since market share is so important to Dell why don't we take a look at how they're doing so Alex this slide that I'm showing here what each er refers to as market share market share is defined by you TR as vendor citations in the survey excluding replacements so customers that are adding spending the same or spending more as spending less divided by the total number of respondents in the survey so it's a measure of how pervasive the vendor is in the data set what I'm showing in this slide is Dells market share and its three most important business lines namely VMware Delhi MC and Adele's laptop business and I'm showing this from the January 17 survey to October 19 now notice the survey sample overall is 960 for respondents and the three brands they show 800 and said six hundred and twenty two and three hundred and two shared ends within that 964 so there's two points one else doing pretty well I mean I'd say it's better than holding serve and as you can see it's steadily gaining now the second point is that look at the net scores here you know they're okay especially for vmware intel's laptop but Dell EMC for instance specifically their server and storage and networking business you know not so much so there's there's a mixed story here so let me make some comments on the macro and things that I've discussed with with ETR and and my narrative on demand overall some things that I've said you shared with you before as we've discussed in past breaking analyses spending is reverting back to pre eighteen levels but it's not falling off a cliff we're seeing fewer adoptions of new tech and more replacements of old tech so combine this with lower levels of spending and more citations overall we're seeing net score go down relative to previous surveys so here's what we think is happening there's less experimentation going on with the digital initiatives which started you know back in 2016 so you're seeing fewer adoptions of new tech as customers are start placing their bets and they're retiring leggy legacy systems that they were keeping on as a hedge and they're narrowing their spend on the new stuff and unplugging the stuff they don't need anymore and they're going at the serious production mode with the pocs so that means overall spending is softer it's not a disaster but it's lower than expected then coming into this year storage is on the back burner in a lot of accounts because of cloud and the big flash injection that I've talked about giving him more Headroom servers are really soft for Dell especially because they have a tough compared with previous with last year PC is actually pretty good all things being considered so where is the spending action well it's in the cloud now q how many vendors tell me that there's a big rebate repatriation trend happening ie people have cloud remorse and they're all moving back on pram not all but many M say it doesn't happen but at the macro-level its noise compared to the spending that's happening in the cloud just do the math all you got to do is look at AWS and Microsoft and what they report and compare it to any enterprise company that relies on on-prem selling I mean I don't want to argue about it you believe what you want but I would much prefer to look at the data so let's do that so here's a slide that shows ETR data on customer spending on the cloud so you got a AWS Azure and Google spenders and how their spending patterns have changed over time for dell emc servers so you got six hundred and thirty six cloud accounts 175 to 200 shared dell emc server accounts over the past three periods and yet net scores of 24% down to 16% so look at the gray bar versus the yellow bar gray is October 18 yellow is October 19 okay you get the picture the next slide is the same view for Dell EMC storage the gray bar is last year yellow bar is this year's survey so look at it 22% down to 5% that's not good so storage is getting hit by cloud and that's going to continue all right so let me conclude with some comments in general overall I like to tell strategy you know honestly without VMware I'm probably not gonna fly to Austin this week just being honest but with VMware Dell is far more important to our community so I pay more attention to it I haven't shared many thoughts on Dells financials but I think they have some upside here as they continue to pay down their debt by the way every five billion of dollars that they retire in debt it drops twenty five cents right to earnings per share Dell throws off a lot of cash it's a very well-run company they got an excellent management team we talked about their share gain lever they'll have a public cloud so they got to make on Prem as simple as possible and ideally is cloud like as they can you know the on-premise experience frankly is well behind that of the cloud but but cloud you know getting less simple and it's not cheap so on Prem in my view doesn't have to be exactly cloud it's just got to be good enough now Dell this week also refreshed its on demand pricing but it's good and it's obviously relevant to cloud not have time to go into all the detail but suffice to say that near-term there on-demand stuff it's it's going to be a small factor in their business but longer-term I think it's going to play in it's particularly to the cloud model Dell is also betting on hybrid and multi cloud they have to and but they're up against several competitors Microsoft is the is really strong in this space Microsoft's also a partner of course but you got IBM and Red Hat Cisco Google sort of and some others but VMware it gives Dell an advantage and that is the key the big hole that I see in Dell I'm going to come back to innovation you know Dell spends billions of dollars on R&D I think it's the numbers 20 billion over the last four years so that's good but you know innovation this industry is being delivered delivered by developers no those are the drivers and and it's they're taking advantage of data applying machine intelligence and cloud for scale and Dell is clearly well positioned for the data trend you know could partner for cloud it can certainly play an AI but what it lacks in my opinion is appeal to the developer community and just as Dell has become relevant to CIOs it needs this a similar type of relevance with the devs and that's a different ballgame so it's hopes are leaning on VMware and is of course its acquisition of pivotal but if I were Dell I would not sit back and wait for pivotal and VMware to figure it out here's what I would do if I were Dell I would deploy at least a thousand engineers they got twenty thousand engineers take a thousand or fifteen hundred them and point them toward developing open source tools and build applications and tools around all these hot emerging trends that we hear about multi-cloud multi cloud management edge all the innovations going on at edge autonomous vehicles etc AI workloads machine intelligence machine learning I would open-source that work and make a big commitment to the developer community big contributions and that would build hooks in from my hardware into these tools to make my hardware run better faster cheaper on these systems I want to thank my friend Peter burrows for forgiving me that idea but I think it's a great idea I think it's radical but it makes sense in this world that is really being driven by developers okay this is Dave Volante signing out from this episode of cube insights powered by ETR thanks for watching we'll see you next time

from the silicon angle media office in Boston Massachusetts it's the queue now here's your host David on tape hi everybody welcome to this breaking analysis in this cube insights powered by ETR I'm Dave Volante and this episode is about data protection you might be saying Dave why are you gonna bore us with the conversation about backup well it's interesting the market is actually quite hot you know over the last 18 to 24 months there's been well over a billion dollars probably 1.3 1.4 billion dollars raised just from companies like rubric Kohi City Dhruva certo and a number of other startups like clew mio is a name you might not have heard of and I'm gonna mention a couple of others so you have the situation where these upstarts particularly rubric and cohesive er really challenging the install based players and they're spending a lot of money on marketing engineering and sales and they're going to market and they're really shaking things up and I want to talk about that dynamic share with you some ETR data and talk about some of the other players like veem who was you know a rocket ship because of the virtualization trend how are they faring in this kind of new market and why is this market gaining so much attention today and what does this mean for incumbents what does it mean for customers who can achieve escape velocity and what are some of the likely outcomes that we see the market is very confused right now if you look at the Gartner Magic Quadrant the and compare that to for instance the Forrester wave del EMC is not even in the Forrester wave the Gartner Magic Quadrant has rubric you know not as a leader and and it's just all over the place and so what I want to do is use some ETR data and some context from the cube to share with you our audience what we are seeing in the marketplace and kind of what it all means so let's get into it Alex if you bring up the first slide I first want to make a statement about the overall storage market the the ETR data set which is incredible doesn't drill down into backup although it does have pure play backup vendors in the data set so I want to start with storage because it's a it's the superset of the data protection market so what this chart shows is the all the sectors and it shows the net scores remember net score is they they ask every every quarter are you spending more you're spending less so he's spending the same they subtract the less from the more and that gives you net score so this is the net score for the three periods of October 18 survey July 19 survey in the October 19 survey and you can see the red line shows you know storage is kind of on the back burner yeah it's up ticking a little bit from previous surveys but it's got a next score of 18 that's crappy I mean it's not really a hot market and I've talked in previous episodes and breaking analysis as to why I really two main factors that I cited cloud guys eating away at the traditional storage array business and flash injected so much capacity and performance into the equation that data center managers are saying hey I don't really need any more storage right now so storage is kind of on the back burner you can see I blew it up here and you can see sort of how it's playing you see the hot sectors are analytics cloud computing container platforms data warehousing is is making a comeback I've talked about snowflake on previous breaking analyses machine learning and AI and new workloads robotic process automation even virtualization these are the hot sectors that are that are driving spending but I will tell you storage ultimately is going to be there it won't be down forever because people are always going to need storage these new workloads are gonna require new storage and obviously backup if you go to the next slide Alex you can see some of the vendors here so we've sort of established ok storage is is right now it's down it's not one of the hottest sectors but you can see there's some companies in here that are pretty hot rubric leads the list with a net score of 53 percent now the shared end might be a little hard for you to read here but the shared end out of the last survey 1,300 respondents from the ETR survey answered what there's you know spending intentions were and then the individuals mentioning specific companies in this case rubric 55 so it's kind of a small shared in you can see pure storage a company that we've talked about previously you know continues to to show strength you know 48.1% down slightly from you know the previous quarters but still really the only clear share gainer in the overall a primary storage market again rubric you can see Nutanix is up on the list veeam is actually quite impressive I'm going to show you some data in a minute that I think will impress you in terms of Eames continued staying power you see vcn on there sis goes on the list God knows why sis goes on the list their storage is not you know perceived as as leading but they do have offerings and Cisco so big people just kind of yeah we're buying from Cisco you see cookie City their little dip this past survey but still very strong again I'll show you some other data there you know etc so you can see that the point is even though storage is down there are a couple of shining stars like rubric like Nutanix pure storage veem Kohi City etc so let's let's dig into that a little bit before I do that I just want to share with you some trends on this slide with regard to the the backup market you know i underscore backup because it's no longer just the backup market its evolving so there's pressure on the overall storage market but but the data protection is actually really hot right now it's it's it's captured a lot of venture capital startups are moving in I'll mention a few that you might not have heard of why well several reasons one is the data explosion continues it's it's it's growing at an exponential rate and it's kind of nonlinear digital transformations are all about how you leverage data and so if you're making your business a data business in a digital business well you better have a way to protect it so things like ransomware are coming into play and people are really concerned obviously about ransomware so so data protection of evolves and expands sort of transcends back up into business continuity cloud and hybrid cloud are some other trends that I'll talk about in more detail that are driving opportunities for what we're traditionally known as backup and really now evolving into sort of these new areas last decade it was about moving from from tape to disc you know tape sucks that was kind of the data domain mantra and they were the hot company of last decade they got you know they did an IPO they reached escape velocity they sold for 2.5 billion you know but today you know the data domain platform that EMC bought and and now is Dell EMC is kind of old school right it's these new guys that are coming after that so so well well data domain pioneer data deduplication and higher performance back up moving to storage today it's a whole new conversation and people have come to the realization that the primary and active storage is only about 20% of the stored data all the all the less hot data I don't want to say inactive stuff it's not cold storage but it's files and objects and copies and replicas and and backups that's 80% of the marketplace today it's in terms of the volume of data not necessarily the spend you know OLTP stuff primary storage is expensive flash arrays expensive but huge opportunity especially in terms of data growth that's where all the data growth is happening all that unstructured data so today the conversation is evolving to data protection data management data assurance particularly with containers so you think about spinning up containers spinning down containers you know dozens hundreds thousands of containers how do you keep track of that stuff how do you protect that how do you assure that your data is not leaking that you're not exposed and so that's a really hot area that you're seeing a number of startups focus on so real focus on recovery becomes much more important for a digital business how fast can I recover security compliance this notion of data sharing CDM on this slide which is stands for copy data management a practice that was really popularized by actifi Oh DevOps really supporting DevOps through a data management platform being able to give live copies or near live copies of data so that you know tests can be tested on you know much more fresh data in that in compressing that cycle time analytics becomes more important I talked about ransomware before well you can look at the the backup corpus and do analytics on that to see if there are anomalies in anomalous behavior just in terms of bad actors coming in so all this stuff joined with cloud and hybrid cloud and is put a bridging the legacy business and it's bringing out a lot of new challengers to the incumbents so let's take a look at some of that data from ETR Alex if you go to the next slide this is the ETR data set on backup vendors so what I've done here is it is pulled out of storage the pure-play data protection folks so I can you know call in backup vendors they hate when they call them backup know we're much more than backup it's where data management now data management means a lot of things to a lot of people but but nonetheless they are expanding and transcending pure backup so so credit to them this is the net score timeline from January 2017 to the latest October survey from enterprise technology research and you can see here I've pulled our rubric cohesively veem CommVault and Veritas and rubric leads as they say with 53% net score followed by Veen 44% so you can see Veeam really hanging tough though he said he just relat relat of lis new to the survey jumped up jumped down a little bit in in this quarter you'll see that you'll see that in the et our data anyone get too freaked out about it I think he said he still got some some tailwind and cementum momentum as does rubric but look at Veen Dean's ascendancy came from really VMware they were the VMware specialists and they were all virtualized and now you know they do bare metal they're doing cloud and multi cloud and and and they backup you know office 365 and and and so that's the SAS platform but look at how well they've held up quite impressive there with Veen made have made a major push into the enterprise kind of pivoted back to SMB but still does a lot of business in the enterprise and you can see them showing up here what's relevant to me is that the the shared end in other words out of the 1,300 and the total survey how many are responding to these vendors rubric 55 relatively small veeam 155 much larger so a bigger install base cohesive 42 kind of just getting started in the ETA dataset CommVault 105 so carve-outs a 700 million dollar company and revenues on a trailing 12-month basis they get about a 2.2 billion dollar market cap they just bought hedvig they're moving toward a SAS model they launched a product called metallic they get a very very large install base you can see their net scores yeah we're there holding relatively well they're smaller obviously they're lower than those top three and then you can see Veritas Veritas is the big whale in the business they kind of mostly almost a pure play software company they do have an appliance but they really are the the leader a leader here and have had a big market they went private they got bought by semantics semantics didn't know what to do with them they fumbled around with it they did a private equity deal you know that was going okay but they had some management turnover a private equity you know squeeze them a little bit even though they made some investments in the platform and so Veritas has you know some challenges they have to serve the install base but at the same time they got to compete with the new guys and all the new guys cohesively and rubric in particular are attacking you know the veritas install base you know certainly CommVault and as well Dell and EMC you can't have a discussion really around leadership and backup and data protection without talking about Delhi and C they're so large so Alex if you go to the next slide you can see the net score for Dell EMC the N here is 348 much much larger than some of the other guys that I just mentioned I'm actually look at Veritas 97 even though I have a large install base so Dell EMC but here's the caveat this is all of Delhi MC storage so not just the pure play back up the previous slide I was showing you pure play data protection vendors this is all of Dell EMC so it includes all their primary stuff all their flash storage all their storage not the other parts of their business not the compute and analytics and other stuff just storage so I'm using this as a proxy okay so this is not Dells data protection business only and so what let me make some comments there and I'll comment on Dell data protection business you can see it came out of the downturn on the past 2009 big optic and Joe toots used to say we're gonna come out stronger we're gonna invest through the downturn we got the cash we're gonna come out stronger that's exactly what happened they came out very strong but then you know cash flow started to get squeezed they expanded their product portfolio it was like product du jour all these mega launches and it just got too confusing for customers Salesforce got confused they got less productive and any an Adele or EMC at the time was really relying on VMware it's the value in Dell and I'm sorry I keep saying Dell value in EMC at the time was really in VMware and you could see that kind of steady decline in the net score and that's what happened to Elliott management came in they squeezed EMC kind of forced him forced her hand and then Dell ended up taking in private let me make some comments about the Dell acquisition and specifically Dell emcs data protection business Dell MC took its eye off the ball in storage generally but specifically in the data protection business it fell behind it wasn't investing fast enough it had some management changes that put Beth Phelan in charge a couple years ago now and her task was okay sure she was tasked with shoring up this business so but they had to get some new products out they had to focus on you know some of the the lower end of the market and then have to refocus on the higher end of the market so they've really begun to get their act together again in in data protection and really refreshing the data domain piece of the portfolio bringing Alomar and data domain to get and becoming much more competitive having said that they lost some ground okay so they've got that same challenge challenges Veritas they've not only got the new guys coming at them with this modern you know data platform they've got to service the existing install basin it's going to manage that cash flow they're now a public company again so a lot of pressure on those guys I want to go back to the to the previous chart Alex if you will and then is the one that shows you know rubric cohesive veem CommVault and and Veritas the the pure plays there's some other dynamics that I want to talk to talk about here HPE exited the software business it's it's its course offer a business it's sold off the Micro Focus and as part of that it's sold off data protector when it did that it opened up a whole new partnership opportunity for these emerging companies particular cohesive and veeam are actually reselling through HPE HP he's got a massive channel and those two companies are doing very well there I said you can't talk about data protection without talking about Dell EMC same thing for IBM you got to talk about IBM IBM is a huge install base and IBM free but Tivoli years ago Frank Moss's company and then they served mainframes and it was this big complicated platform kind of still is and so IBM had to make a move so it it it was getting killed in the marketplace by Veeam in particular so it created spectrum protect Plus and an IBM is really gone after software-defined it's it's it's it's begun to modernize its platform going after containers as I mentioned is a hot area but it's still got that same problem it's got to service the install base and so they're sort of doing that balancing act but it definitely had to you know refresh the portfolio and it's done a good job there with spectrum protect plus a couple of the companies that I haven't mentioned Dhruva is getting into that whole data management space so cohesively and rubric kind of redefining back up into data management theme goes back to the basics really talks about backup in data protection data management as being the future so it's kind of Dee trying to deep position rubric and cohesive as as you know much more in the future and not here today and so they're sort of playing that marketing game and very effectively as you can see by its net scores again Dhruva hopping on the the data management day bandwagon certo kind of a dr replication expert Klum you know is calling BS and all these guys is saying we're going pure sass model and and Klum you know does a sass for pure sass pure software for just AWS small company but it's raised a bunch of dough it's raised about 50 million dollars I think but here's some other names you might not have heard of caste ni o Valero trillion ease guys are going hard after containers and what I referred to earlier as data assurance so the big question is who's going to be able to achieve escape velocity for the for the upstarts who's going to be able to hold serve for the the incumbents let me make a couple of comments on that I think storage eventually is going to bounce back as I say some of those hot emerging workload areas like AI they they're gonna need storage you know analytics is gonna be driving you know the need for these types of things security data surance data protection service storage will theirs don't bet against the data so storage will I think eventually you know bounce back and unlike compute where Intel makes all the margin storage is more like networking where you get really good margins it's a you know 60 Plus percent gross margin business pure storage has almost 70 percent gross margins cloud is the wild card here I predict you're gonna see the cloud vendors begin to dramatically expand you know their their portfolios and you know use beyond just gonna s3 simple object storage okay yeah we got elastic you know a block store EBS from Amazon you know Microsoft has you know the you know similar store just as Google they are gonna double down on storage they're gonna they're gonna look at storage as a bigger opportunity and that is a wild card it could you know continue to pressure the traditional storage guys but look let's face it it's a hybrid world still ton of stuff going on Prem so I think that that the the overall market will bounce back I think data protection as a subset and data management is going to grow faster it has some tailwind I think it's got an expanding Tam and those tail winds are digital data digital business security data assurance this new management capability that I talked about DevOps and contain a protection container platforms as I showed you earlier and the ETR data is one of the hottest areas going and I think you're gonna see some consolidation you saw CommVault bought Hedvig you're gonna see some exits veeam is now talking about doing an IPO it just took in a half a billion dollars in investment so its investors are gonna want an exit so are cohesive ease and rubrics which together have raised almost a billion dollars so you're gonna see some some M&A I think specialists like zero and and Dhruva are probably gonna be B targets I think you're still gonna see Dell become much much more aggressive kind of getting their act together the big incumbents IBM you know Veritas refreshing their portfolio again their challenge is the innovators dilemma so I do think you're gonna see some at least one maybe two the the favorites there would be cohesive near rubric is achieve escape velocity I don't think there's enough room for three to be like blockbuster IPOs that that that can survive long term but I think this data management thing has legs and we're gonna continue to watch it here thanks to you for watching thanks to our friends at ETR for sharing this data is Dave Volante for cube insights powered by ETR we'll see you next time

from the silicon angle media office in Boston Massachusetts it's the queue now here's your host David on tape hi everybody welcome to this cute conversation sponsored by Dell EMC today we're gonna cover deli MCS next-generation data protection announcement but before we get into it I want to talk a little bit about data is data an asset or a liability you know many years ago people used to look at data because it was growing so fast it was so expensive to manage they looked at it really is a liability that had to be managed but that's changed data today is viewed as an asset why is that I would say it's because a digital business what's the difference between a business in a digital business we think it's how they use data digital businesses put data at the core it's their most important asset they're trying to figure out how data contributes to the moneth estate monetization or the mission of the business the problem is the data is plentiful but insights really aren't people want insights that drive business impact in a digital world protecting that data has never been more critical but it's complicated you've got data on prem you've got data in the cloud you've got data at the edge so what we've seen post acquisition of emc by dell is the company has dramatically accelerated the cadence of announcements and they're further enhancing their portfolio today and we're gonna talk about that we've got really three segments today I'm gonna talk to a real Barret about the announcement in the hard news we're gonna look at a short video and then Beth Phelan the president of the Dell UMC Data Protection Division is gonna come in and talk about the vision so let's get right into it Rhea Barret great to see you again thanks for coming on thank you so much Dave it's always a pleasure being here yeah well you've been here a few times this year haven't you a few times yeah quake coming here to opening presents on a holiday because it's the professional equivalent and I think we've been here four times already this year yeah that's right we had you here early in the winter and then of course pre Dell technologies world and we talked about those the survey that you guys did and here we are again so okay so you've got this market momentum I talked about that a little bit the space is is growing what's the news today we have some exciting before I talk about the news though I do want to talk about when we were here in April if you remember we introduced some exciting new products into our portfolio it was protocol power protect Data Manager our brand new next-generation software for data management we introduced an integrated appliance power protect x-series the multi-dimensional appliances basically as well as an IDP a a terabyte IDP a again these are all important because they're proof points of our commitment to our customers in terms of delivering industry-leading appliances as well as software-defined solutions to meet their ever-growing ever more complicated data protection environments from the core to the edge to the cloud so as I said I mean you guys are accelerating the cadence of announcements so how does all that fit in to what you're announcing today what are you introducing I'm actually really this is an exciting present for me because as you know in February when we talked about data domain we were celebrating a very important milestone data domain has been the bedrock and the foundation of our portfolio and since its inception it not only defined a brand new market and disrupted an existing market but it also led the market for over a decade as the as the lead product and the lead solution that customers chose that makes us announcement and this president even sweeter because I'm really here to introduce the next generation data domain power protect dd the ultimate data protection appliance so power protect that's that's kind of the new brand that you guys are using yeah and and so that's that's exactly the Cadell using it across its entire portfolio yeah we're powering up the portfolio and data protection is no exception we're introducing three new models under the new power protect DD umbrella its power protect sixty nine hundred ninety four hundred and ninety nine hundred that's replacing actually four four models and we're also what you'll notice is the power protect the DD 3300 as well as the power protect virtual edition will be parts of the solution for our customers so how how should we think about the value from a customer perspective that you're delivering yeah that's great at the end of the day it's all about customer value and when we think about data domain and what it meant to our customers in terms of proven solutions it's all about the next generation really taking that and and even even raising the bar further so for customers what are they looking for a cloud is everywhere so multi cloud is one of those facets the other is really around performance efficiency and security because those issues are never going away if not only getting exasperated and multi-dimensional appliance portfolio it's part of a bigger portfolio which is important from giving our customers choice so what about the business impact I mean sharing metrics or data I mean how do we you know quantify this sure absolutely it's we're all about measurement and data it's very important and customers really want to understand the value so you look at let's go one by one let's look at fast customers what are they trying to do what's the urgency it's all about restore speeds and what we're seeing with the power protect DD series is SL O's where customers have up to 38 percent faster backups and 36 percent faster restores so again really critical for our customers let's talk about efficiency next that's been a bedrock customers want efficiency because number one it really impacts their cost of ownership and with the new power protect DD series we're seeing 25 percent more usable capacity in half the rack space and and that's the case for the DD 9900 which means that one DD 9900 can replace 2 DD 9800 racks in the same footprint lower TCO is critical again we're doing the efficiency really matters because we're trying to make sure as the data growth is there as customers are looking for performance their cost of protection isn't going linearly up with that and with our new systems we're seeing up to 65 to 1 data reduction and that's really allowing us to be able to have up to 81 petabytes of logical data stored in the 9900 s so again up to sixty two point five percent more logical capacity per rack which is unheard of as well as the ability to grow in place grow in in in place capacity so customers can license have shelves and and you know seamlessly scale up within the family well it because people you know they want to keep investing in data centers that's a big part of you know the cloud value proposition so you know being able to more efficiently use the existing spaces keep what about you know ransomware is a hot topic how you guys how does this announcement fit into what you're doing you know with your ransomware solutions thank you Dave actually secure is one of our our pillars so it's fast efficient secure and Security's all about really customers being able to recover under any stringent circumstance and the security our cyber recovery solution is basically completely integrated into the power protect DD where customers can recover in in the event of a ransomware attack so it's that air-gap ability to be able to make sure that even in the you know most taxing recovery scenario that you have a solution and what about what about the cloud cloud is a target I mean that's a big topic of conversation there's a lot of use cases dr and many others where does the cloud fit into yeah you can't have a data protection solution if you can't address a multitude of cloud use cases protection use cases so that's in terms of being able to protect information to the cloud protect information from the cloud and protect information in the cloud and with our cloud long-term retention with our cloud tearing capabilities built in on day one customers will be able to get a slew of capabilities that is a page basically built into the products so i said you've been accelerating the pace of announcements can you paint a picture of the portfolio how should we think about it now oh yeah absolutely again i think one of the most important elements that the dull emc data protection portfolio brings to bear for our customers regardless of their you know size and scope is flexibility in terms of their needs whether it's our purpose-built appliances our integrated appliances or a software-defined solutions and the power protect DD Series is part of this now multi-dimensional portfolio so being able to scale up with the power protect DD series appliances as well as scale out with the power protect x-series appliances whether it's integrated or hybrid whether it's all I mean integrated or Target whether it's all flash or hybrid whether it's really an appliance or software define that's the amount of flexibility that our customers have to be able to make sure any workload no matter where it resides will get protected and meet their solos in the lowest cost of ownership possible well space used to be pretty straightforward really you know you backup an on-prem you know system and that was kind of it now you got the cloud you got the edge you got there you know ransomware all kinds of complicated stuff going on so congratulations on the announcement and it was great to have you again always a pleasure thank you Dave you're welcome all right keep it right here we're gonna watch a short video and then we'll come back with Beth Phelan bright back we're not ready to say job well done we keep working building comprehensive technology that protects and manages your data from the edge to the core to the cloud we won't rest at being your number one we evolved creating technology that's fast secure and even more efficient that reduces the risk of data loss we are forging the future by building on the past Dell EMC power protect DD series the next generation of data domain protection storage appliances the power protect DD series provides up to one point two five petabytes of capacity in a single rack using 30 percent higher data compression to lower costs but there's more to this appliance than a beautiful form it's also the preferred protection storage for data that's backed up and managed by power protect software power protects DD series appliances help you simplify your multi cloud environments and gain more efficient operations and because data protection capacity is challenging to predict we engineered our multi-dimensional power protect appliance portfolio with flexibility and agility at its core you can easily scale up and scale out to future-proof your environment Dell EMC power protect DD series the ultimate protection storage appliance we're back with Beth Phelan who's the president of the Dell MC data protection division that's good to see you it's great to be here you've been busy we have been so what's on your mind these days you know just adding to what we are said before this is a huge announcement in the history of data domain which by itself changed the data protection industry and now as we introduce power protect dd we're bringing that proven technology into the future couldn't be more excited what are some of the highlights that you're really into that you know get you excited for customers yeah I mean we recovered much of it but one thing that I'm particularly convinced it's going to be a game-changer is enabling data reuse customers don't want their backup data to be locked away more and more customers want to take advantage of it either for a quick recovery or for analytics tests and of and so with the improvements that we've made with instant access and instant recovery now up to 60 concurrent VMs can be available from your power protect DD 60,000 a ops we're really changing the way data domain can be used power tech dd makes it something that they can use not only for their backup for also a whole set of data reuse cases so under your leadership your division has really accelerated the the announcement cadence how about the software side of things I mean how does that relate if people want you know they think cloud that thinks SAS how is that effect your business I mean I hope people remember that just back here in July we announced power protect data manager which is our next generation software it includes power protect central which is a SAS based capability starting out with monitoring but over time we'll be filling that out Palpa Tech Data Manager is finely tuned to work with power track dd so while you know the prevalence of data domain historically has really been you know built on the fact that we let customers choose right if they want to use Dell EMC software wonderful but if they've already made a choice we also have always supported that broad ecosystem we will continue that with power protect dd but the best choice in our view is going to continue to be to use Dell EMC software and now with power protect Data Manager you're going to get absolute best capabilities combined with power protect DD so make sure I understand so you say Dell EMC on Dell EMC you're gonna get you know the best experience but if for whatever reason I choose some other product I can integrate in absolutely great how about disaster recovery it's a key topic it's a painful topic it's expensive you know that historically you've seen the three site dr it's usually bespoke separate tools what are you doing for customers around deal yeah so the nice thing is that in this world of multi-cloud configurations it's easier and easier for more companies to actually have a full dr strategy by doing cloud disaster recovery you can set up your environment without those sort of old-school approach of having a separate on-prem facility that was just for disasters doesn't seem viable as we go forward I expect fewer and fewer companies will choose that so with poverty' DD on day one combined with power protect data manager they'll be able to use our cloud disaster recovery capabilities that include orchestration just three steps to failover two steps to fail back and you get all the benefits of disaster recovery but at a lower cost the ability agility by leveraging the cloud provider of your choice we the market has really changed a lot since the days when he had data replacing tape yeah it was pretty straightforward and now you've got the you know the cloud you got the edge you have hybrid you've got heightened security concerns so you have to be kind of a trend spotter in your role what are you seeing as sort of where you're taking this what's the vision for the division and the organization yeah our strategy has been very consistent we're recognizing that data is first that we have to align closely with the application managers to make it easy for those customers to protect their data seamlessly but at the same time we have to protect that data no matter where it is on-premise on the edge in the cloud and no matter how customers are deploying their applications so we're continuing to execute on our multi-dimensional appliance and software-defined data protection strategy but we're now augmenting that with a concept of global scale and I think that that global scale concept is going to really bring us into the future so I've said many times that you know we've moved beyond the innovation of stemming from Moore's Law that's not the heart of it anymore it's data it's machine intelligence and artificial intelligence and it's cloud because of scale so explain further global scale and what you mean by that so what we found is you know obviously customers enjoy the benefits of scale out we have that with the X 400 where they need those benefits of easy expansion of capacity easy movement of backup data sets across location to meet that capacity intelligent placement of that backup data sets we need that capability beyond a single appliance and so as we think about the concept of global scale we're looking at how do we enable all of our multi-dimensional appliances to participate in those use cases and bring those benefits across the ecosystem so breaking some of those physical barriers and being able to view my data in its in its form which is also just distributed right all right good exciting congratulations we'll see you next month probably well thanks again for for coming on and sharing this this announcement and we'll be watching thank you for watching everybody you can get more information I'm sure at deli mc.com right you guys got your data protection side of the site so go there check it out and thanks for watching everybody we'll see you next time

live from San Francisco celebrating ten years of high-tech coverage it's the cube covering vmworld 2019 brought to you by VMware and its ecosystem partners welcome to day two of the cubes coverage of VMworld 2019 double vowels two sets going on on our other set day Volante and John Fourier they're talking to Michael Dell they're talking to passenger but over here we know where the hot action is talking about even Steve Young you know the Hall of Fame quarterback from the 49ers knows what hyper-converged infrastructure is and they're from well I'm excited to welcome back to the program Chad Dunn who is the vice president of product management and hyper-converged infrastructure for Delly MC Chad great to see you great to be back soon and also I want to also welcome my guest host for this segment who is Bobby Allen coming up to us from Charlotte North Carolina a cube alum now flipping the desk and gonna be asking some questions with me so Chad well my first question is why did you put me up against Michael and Pat well because we knew you could take it you know some people would be like oh that's the other Chad even but Ron you know HCI you know still a big story it's a big piece of what goes into VMware's vfc yeah story there you know VMware's talking about there's 20,000 deployments that they have a v san and i believe you might know who the number one partner is in the number one solution set out of those 20 thousands I think I might and I think that's also the leading product in terms of volume and the leading product in terms of revenue in the hyper-converged market as a blast so I will give you a second you know give us some of the you know you know the the drum beat the chest thumping of how the VX RL product line and and your portfolio is doing the the portfolio is doing great and the integration of V CF on VX rail is just throwing gasoline on to the fire in terms of adoption you know we see hyper-converged now mainstream moving into the data center mission-critical applications are being run on it infrastructure as a service right alongside container as a service so a few things that we announced this week in addition to you know the latest update of VCF on rail we added fibre channel 2 to V X rail a move that people are very is very polarizing move for people to chat why we have people who continue to love their primary storage arrays that are fiber channel connected and very often we're selling to someone who's refreshing servers but they have life left on the the array they want to preserve it they want to migrate data so they demanded fiber channel we gave them fiber right so if I understand this though it's that I've seen certain HD eyes where there's like you know a faucet on the side that I can plug in I scuzzy now you're just saying there's that it's not like you haven't a V X rail that is you know fiber dole baked in through and through so there's a server architect there's still v Santa at the core of VX rail but we give you the option now attaching primary storage either in the context of VCF or or in standalone other big news is we've recently refreshed a product line to the next generation of Xeon processor the cascade Lake version that gives us about a 28 to 30 percent performance increase and Intel opt in cache drives so there are lots of hardware updates along with software updates that that accelerate our LCM or lifecycle management process so Chad thank you for the update but I've got a different question I want to go in a different direction I talk to customers all the time cxos what would you tell the ciock so who's who's scared to invest more in the data center because public cloud seems like the one is in its sales but obviously Dell has a story to tell how do you help them defend their their turf well III I don't think they should get territorial about that every customer that I engaged with has a hybrid cloud strategy and very often it's more than one public cloud there's always a champion challenger relationship right we as CX know you want to keep your vendors honest correct right so you may have multiple public clouds you may have multiple infrastructure providers but VMware and in VCF on the X rail can be that common thread between the two so I can use tools like VMware Cloud Health to determine where it makes sense to run the workload I think very seamlessly move that workload from a VCF on VX rail deployment into a public cloud when it makes sense I can bring it back when it makes sense I can move it to Amazon to Azure to Google to any one of the VMware cloud providers and really hedge my bets right in terms of where it's best to run that workload so we encourage public cloud are you seeing customers actually take advantage of those capabilities yet or is it something they're still kind of waiting to see how that develops in terms of hybrid multi-cloud we see customers taking advantage of it right away so I'll give you an example I have a large retail customer right now and they've got about 900 different workloads that are existing virtual machines so they're looking at how they either refactor those into cloud native and move them into the cloud or whether they rationalize some of those away which is sort of a natural process with the Dell technologies cloud platform which is based on VCF on the X rail they can effectively put off that decision and they can move those workloads into the public cloud as virtual machines and start to enjoy those economics while they decide which ones to refactor while they decide which ones to rationalize away yeah so chata tell tech world we talked a bunch about how I have you know V X rel is the underpinning for the VMware cloud on Dell EMC right here at the show you know we talk a lot about cloud and even you know kubernetes was mentioned just a few times a couple of times in the keynote there was some guy in the audience you know Hootin Hollerin about some of that but you know help us you know draw the line you know where your customers today what are they starting to do and you know where does that put this portfolio extend to in the future great well first of all I'm gonna do a session tomorrow morning at 9:30 and we're gonna be talking about the business aspect of containers of service and kubernetes to customers so a good session to check out if if the viewers can but from our perspective we see customers at different points in that journey toward container as a service or cloud native on their premises or in a hybrid cloud scenario and it's funny one of the slides that I'll do tomorrow says that about 71 percent of customers are spending their budgets on operating their infrastructures and services are traditional VMs when they want to be able to reinvest some of that money and move to cloud native now this is almost the exact same slide and same percentage that we use you know five six eight years ago to talk about keeping the lights on with 70 percent of IT budgets it was 8020 back then so it's the exact same dynamic we're seeing it really be mainstreamed now every dtw or EMC world that I would go to I would always ask how much of your workload is cloud native they would always say 1% how much is it going to be in five years they say we have no idea now they're telling us about what those projects are and and they're rapidly adopting them but the nice thing about the VCF on rail is you can create workload domains that are traditional infrastructure as a service with virtual machines but you can also spin up container as a service workload domain with d KS and NS xt and so as you start to refactor those applications and there's that balance changes you simply increase the number and the size of your cloud native workload domains and you shrink your infrastructure as a service so you're in an ideal spot to be able to run virtual infrastructure workload domains virtual desktop workload domains cloud native workload domains consistent operating model across-the-board consistent hardware layer which is VX rail so you get those economics and as your business demands change you as an IT operator are able to serve those DevOps organizations within your company because if you're not providing them a kubernetes dial-tone they're gonna find it right and you're gonna see shadow IT spring up and they're gonna be in the public cloud before you know what happens so Chad want one of the things that I'm curious about so this is a software conference obviously right we're talking about a lot of the goodness that's hypervisor and above yep what would you say to the person who says doesn't matter what sort of hardware I'm running is that a commodity what is Dells differentiate a value in this software-defined world if I wanted to be a smart aleck I would tell you to look at some of the other hyper-converged competitors who went software only and then go take a look at their market cap but if I wanted to be serious I would say that hardware really does matter and when you look at you know how we need to lifecycle manage that infrastructure and make it seamless and effortless for the customer it means that you need to think about that hardware layer so if I look inside a PowerEdge server for example there are between nine and twelve different programmable parts from BIOS to HBAs to drive firmware backplane power supply you name it all those things have dependencies on the software drivers that you use being able to look at that all in context and be able to update that all at once so users don't have to worry about the bits and bytes of drivers and and firmware compatibility really saves them money saves them time and effort and lets them concentrate on things they're gonna differentiate their business and we see customers making that switch daily now and understanding that they can now redeploy some of that cost and resources toward things that are more differentiated like you know moving to cloud native so Chad what about the folks that have a they've got a Dell footprint they've got some other competitors and that how do you help them where there may be in the midst of changing over right they've got some other manufacturers that provided hardware before some of that story may not be as consistent so what can they do when they may be in the midst of a change over so you really need to look at what that operating expense savings is gonna be so we we certainly want to get as much life out of that existing infrastructure as we can and then provide migration fibre channel and and IP attached storage is an example of that right where people are not necessarily ready to move away from those arrays so say great right continue to leverage those assets but also if it's an existing VC on infrastructure based on bare metal servers the migration from one VC on environment to another is a pretty seamless one right because you preserve that storage policy based management as you make the migration so you know it typically is a pretty easy migration for customers to move on to hyper conversion they think and obviously we'll provide whatever professional services are necessary right if you look it by the way and I'll plug VMware since I'm at at VMworld if you look at VMware HDX if we're doing migration across these environments either to or from a public cloud or from a legacy environment to a next-generation HCI environment that's one of the coolest tools out there for doing that migration and preserving all the policies security and Software Defined Networking policies and micro segmentation from one environment to the other so really impressed with with what VMware has done there yeah definitely a theme we've heard it this show is you know VMware talk to their install base and says oh my gosh you look at all these cloud native things out there and kubernetes is super hard so you know we're gonna build it enable it in there um when I've looked at the you know Dell and VMware family there's been a few different kubernetes options out there help gives a little clarity where that fits into your world and you know where we are today where it's going kind of yeah future yeah there has been a sort of a dichotomy of you know cloud native ins inside VMware and cloud native inside pivotal for example and we've worked with with both of those organizations in fact we've been very successful with what platform and container as a service on the x rail going to market with pivotal but now that PKS is moving into VMware and really all of pivotal is moving into VMware it sort of unifies that strategy and if you look at the acquisitions that VMware is making with hep tio and others and actually embedding kubernetes into ESX I I mean that's a game changer an absolutely game-changer so now we have all of the the software assets to you know build run and manage cloud native were closed all within the VMware portfolio now the great thing about VX rail is we inherit all that work natively and build that natively into our hyper-converged platform so you know we sort of get that for free so you know not only can we now be the the leading hyper-converged infrastructure player for infrastructure as a service of traditional VMs we now can expand that and be the number one player in the new container world and you know as you saw with the the performance discussion that Pat had yesterday they actually see these things running faster in a virtualized ESXi environment than we do on bare metal only single digits but that's pretty impressive right it's very counter intuitive right so we're really happy to be able to take advantage of that and we have still have the pivotal labs team which really gets engaged with these customers to make it more transformational in terms of how they develop and how they deliver applications to their end users and by the way I mean not to preview something that's pretty far down the road we're looking at how we change up how we deliver software updates in VX rail and how we architect the software to make it a continuous integration continuous delivery pipeline because we need to make the infrastructure more intelligent and more agile and products like VX rail ace which we just announced a dtw does exactly that right it gives us the ability to pull back telemetry from VX rail apply machine learning and in an artificial intelligence to it in our own cloud and then push that data back out to our VX rail users to Auto remediating problems so the infrastructure is going to get more agile and it's going to get more intelligent as we go yeah um we've been talking a bit about some of the future stuff before we go but want to bring back to you know one of the core things that we wanted to do in this space it was simplification how do we make it super easy when I talk to most people that do HCI it's like you know where is that it's like I don't know it got installed and I've never touched it since then my understanding you're doing some things even on the management side to make things even easier there's some virtual reality in there too no we like to think everything is real reality yeah we are doing things to to even further simplify our lifecycle management process to make that that infrastructure something that that operators don't need to worry about so we're now doing pre staging of updates future scheduling of updates pause and resume of updates to fit within customers maintenance windows more effectively we'll be doing updates that are delivered via the cloud through the ACE platform coming up in in a release that's that's about to ship so again the idea is to you know simultaneously make the the product more flexible but maintain the simplicity because as I said we've moved into these core data center deployments where people are buying you know six hundred eight hundred thousand units at a time and deploying its scale and they expect flexibility you know all the flexibility you would get with an ESXi server with all the simplification and and day 2 operations that you get from HDI so we're in a constant state of trying to balance those two things and optimize for both use cases and by the way at the same time software-defined networking containers are coming at us at light speed the VMware has acquired more more companies in the last three months and then I can name I can name them all so it's a very fast-moving space yeah I don't think I can keep over the last week all right Bobby final question I guess quick sound bite what should people know about VMware cloud on Dale that they don't know VMware cloud on Dell EMC formerly project to mention right the extension of the MC on the customer premises I think this is incredibly strategic for us and for VMware because it gives you that cloud consumption model on-premises in an operating expense model so just into two initial access with that beta customers are turned up and the feedback has been extremely positive vmware dell technologies cloud platform which is VCF on VX rail really off to the races on that right we've had huge uptake in that we're seeing deals of literally hundreds of nodes at a time data centers at a time are consuming this deploying it we're demoing it here at the show if you go to the nvidia booth all the VDI demos are being run on VCF on VX rail that's sitting over in a hotel across the street it's a very hot hotel room cuz we get a lot of GPUs in those but it's also something that users can actually go see it live and working nice alright and just a quick tip for you if you haven't made it to VM world or even if you came here Chad mentioned he's doing a session this week they do make all of those available to people out there and of course all of our content is always available on the cube net Chad Dunn always great to catch up with you Bobby Allen thanks so much for joining me for this segment and my audience as always thanks for watching the Q

(snazzy music) >> From Boston, Massachusetts, it's the CUBE, covering WTG Transform 2019, brought to you by Winslow Technology Group. >> Welcome back, I'm Stu Miniman and this is the CUBE exclusive coverage of WTG Transform 2019. It's the Winslow Technology's Dell MC user group, and therefore, we are always thrilled when, not only do we have a user on the program, but we have a local user who's also the Chief Information Officer. Shawn Rothman, who is the Chief Information Officer, CIO, of the town of Weymouth. Coming up from the south shore, a nice easy drive when the traffic isn't too bad. Shawn, thanks so much for joining us. >> Thank you, glad to be here. It's Boston though, so there is no such thing as the traffic being easy. >> Yeah, the traffic and the weather. Just wait a little while, it'll change greatly. We've got the mast plate right behind us with Fenway, and yeah, it is starting to get to the evening. You know, Friday commute back. But uh, you're probably going to the Sox game, so you won't have to worry about that. >> Exactly. That's my plan, is to wait it out. >> All right. So, as I mentioned, town of Weymouth about 12 miles from where we're sitting right now. You know, you're the CIO. Give us a little bit about, you know, what that means to be the CIO of a town here in the commonwealth of Massachusetts. >> Yeah, so you know, IT is so different when you get out of the corporate setting. We have a lot of high needs or requirements. There's a lot of public safety needs, things like that, that are consuming often. But the drive isn't always there to take advantage of it, so we've been continually working to grow new things, to grow new technology in Weymouth. We uh, I'm really struggling, sorry. >> Yeah, no it's great Shawn. Give us a little bit about, you know, what you can, how many people that you've served in the community, and your team itself, how many people you've managed, just to give us a little bit of a scope. >> So, in Weymouth we have about 500 full time employees within the town side and another, you know, more than 2,000 if you take in our schools. Now we have a separate IT department for our schools. We share combined networks, so we have a private dark fiber network that runs throughout the town that we share. I provide services for police, fire, DPW, emergency management, finance, all the things that you kind of do, public works. It's a lot of different areas. There's a lot of different needs and ways that we can meet the needs of the public. >> Okay, that's awesome. So underneath that, so infrastructure is a piece of what your group owns, yes? >> Yes. >> Give us a little bit, kind of scope that out for us, what that means when kind of the pieces that allow you to deliver those services to your constituents. >> Right, so it starts with lots of things people don't see, right? So, IT is often very hidden. If we're doing our job well, people don't really notice us. So, like I said, we have dark fiber all throughout the town that enables us to do everything from public safety communication, data replication, allows for DR so we have multiple sites for our data. We run Compellent SANs, based off running Dell servers, running VM ware. And, we run two different set ups. One at the town hall and another at my police department, and that provides my disaster recovery and things like that. From there, then you start looking towards facing of customers. We need to run bills for taxes, and water, and utilities, things like that, so, all those pieces start to play in. We're continually looking to grow in that area, so, one of the areas that we're actually looking at right now is increasing our presence online, as far as people's ability to apply for permits online to have inspectional services done online, to pay their bills online. You know, I think everybody wants their experience online to be Amazon, right? Go, open up your cart, buy up, put a bunch of things in there, hit pay, and be done. And, that's the direction we're trying to move, these days. >> Shawn, some of the fascinating conversations I've had in the last few years is when you talk to government agencies, municipalities, and the like, and that word gets thrown out, digital transformation, and what that means from you. Right, you know, today, you know, me? I live in a town here in Massachusetts. Yeah, gosh, why can't everything just be something that, I talk to my home assistant and it just gets done magically, and it's nice and easy? But you know, it's a journey that we all need to go on and there's some things that, you know, you don't have unlimited budget and unlimited head count to be able to manage that, so talk to us a little bit about, you know, does digital transformation mean something in your world? And, how are you helping to deliver some of those mobile enabled services? >> Yeah, so that really, I run into really two challenges there, well multiple challenges, more than two, but two really big challenges. One is getting people used to the idea of doing things in a way that they haven't done it before. You don't need to come to the town hall, go online and do it. You have to understand that billing, if you pay online, you pay with a credit card, there's charges that get assumed. With Amazon, that gets eaten by the product managers and things like that. Well, we don't have that, so those are surprise fees for people. So, those are challenges to teach people about. We also then have problems with teaching people within the town. Hey, I've always done my business x way. People come and see me, they do things, they fill out this form, they move along, and it's kind of transforming their abilities to understand and move in that technical age, also. Those are kind of the two biggest areas. Outside of that, is, you know, the up side is huge. We're talking to another community that has kind of gone to these things online, and they say they're getting like 40 to 60 percent of their building permits between midnight and 6:00 AM. That's a whole new world for the way the government has worked in the past. >> Yeah. Shawn, come on. I live in a town here in Massachusetts. We are proud of our 300 year old legacy and the way things are done here, which is a little bit different than the conversation we're generally having in IT these days. >> Yes, for sure. (chuckling) >> Great. So, you mentioned a little bit, you know, I hear Compellent SANs. You've got disaster recovery and all these pieces, so tie us into this event. What brings you to WTG Transform? Of course, I know Compellant has a long history of the team here, Scott and the team, so how long have you been working with them? And, tell us a little bit about the relationship. >> We've had a Compellent SAN actually installed by Winslow, it's got to be nine plus years ago to get started, and it's just kind of been one of those things that grew. You know, we started with Compellent, and then Dell bought Compellent, and we had HP servers, and while it was nice to have everything together, so we moved to our Dell servers, but I love to come here and see kind of where things are moving, where Winslow is going, where there's opportunities for me kind of to meet people's needs in ways that they're looking for that maybe I don't know about, ways I can protect our data, ways I can protect my constituents and my residents. Those are all concerns, and this is a great opportunity for kind of see all those different pieces, to get my hands on things once in a while, or to hear something that would get me moving in a direction maybe I hadn't previously looked at. >> Shawn, is there any initiatives you have, or technologies that you're poking at that you'd like to understand more, or things that you're looking for from kind of the vendor community that would make your world easier? >> It's hard to know what you don't know, and so there's always something new. Every time I get here, I see something that I'm like, "Man, this could really be transformative for us." It's often different to figure out how and when to implement those things. So, I don't know that I have, you know, I don't know that thing I don't know yet, I think I haven't found that key hot button for this year, I don't think. >> You bring up a really good point, a question I actually asked for years is, how do you keep up? And, of course the answer is, I don't care if you're the smartest person at the most important company in the world, no one can keep up with all of it all the time. So, the question is, who do you rely on to help you to understand and learn some of those new things? >> Yeah, so I mean, we all look at things from media, and there's Spiceworks is a great community I use, but my VARs are kind of, that's really where the rubber meets the road for me, And, you know, Winslow has just been, there are many things that I would, I'll take and leave. There's technology I use, and if I had to replace it, I get rid of it. Well, Compellent, Winslow, that combo is, I mean, it's called dead-hand technology, I mean, it doesn't leave, it's not going any place. They're crucial to me, knowing where to go, how to go. They help me figure out road maps, they've always kind of gone above and beyond in making sure that my needs are met, and that I know the direction things are going before I get jammed into a spot where I can't get out. >> Yeah, so last question I have for you, Shawn. CIO of a town here in Massachusetts, where do you find it kind of different and the same compared to the peers that you'd be talking to at an event like this? >> It's hard to find other venues like this. There's some government run programs, but they're not the same. >> So, I guess just to, what I'm asking for is when you talk to your peers here, do you have some of the same concerns and the same looking at technology, or are there opportunities or challenges you have working for a town government that maybe the average mid-sized business wouldn't? >> Sorry, yeah. Yeah, I think we share a lot of security concerns. Security, I think our concerns are very much aligned, right, we're all worried about what's happening outside our environment, we're concerned about the weakest link, which tends to be our end users ability to click a button, but outside of that, when we get to like how business really works, at times we're very different, at times we're very similar. So, my needs for disaster recovery, again, two buildings across town, that works for me. If I lose those two buildings across town, two, three, four miles, I've lost everything I care about, where a company, you lose something, you need to have backups across the country. So, there's some different needs, but the reality is we both need to protect our data, we both want to provide quality service to the people that depend on us, we both want to be moving in positive directions, we both have constraints on our budgets. So, I think there's a lot of overlap for me that I can pick up information here, even if sometimes the exact model they use isn't the same as what I would use. >> All right, last question I have for you, Shawn is, when I travel, you know, I live about 26.2 miles from downtown Boston, but I say I'm from Boston because people definitely outside this country, and even across this country, don't necessary know much of Massachusetts, so when you talk to somebody, how do we put Weymouth on the map? >> So, Weymouth is on the south shore of Boston, but generally, I would say the same thing, I'm from Boston, but we're, like you said, I mean, we're less than 10 miles really from the edges of Boston. We're right along the water, we have one, actually, one of the busiest ports in Massachusetts, outside of Boston, itself, Boston harbor, and so, you know, we're kind of right here in the middle of everything. >> Yeah, absolutely. Well it's getting close to beach season, it's actually the first day of Summer here. So, Shawn, thank you so much for sharing this story, town of Weymouth, and what's happening in your world, really appreciate you joining us. >> Thank you for having me. >> All right, we'll be back with more coverage here from WTG Transform 2019. I'm Stu Miniman, thanks for watching the CUBE. (snazzy music)

>> Live from Las Vegas, it's the Cube covering Dell Technologies world 2019. Brought to you by Dell technology and its ecosystem partners. >> Welcome back to Las Vegas, Lisa Martin with John Furrier. You're watching us on the cube live, from our first day of three days of coverage of Dell technology world 2019. We're pleased to welcome Matt Hausmann, senior consultant in Product Marketing from Dell EMC to the cube. Matt, thank you so much for joining us this afternoon. >> Thank you, really appreciate finally getting a chance to get up here with you guys. >> Yeah, so there's only about 15,000 or so people here. Small gathering amongst friends. >> I say, yeah the 15,000 are my closest friends. >> Yes and about 4000 of your closest partners. >> Yes, yeah. >> So this morning kicked off with the keynote, great energy, I think one of my favorite parts was Michael Dell walking out to a queen song that really got me, that got my attention, but a lot of collaboration between the VMware Dell, Dell EMC, Microsoft, great conversations, all talking about digital transformation, which of course, is all made possible in part by data. >> Absolutely. >> There's so much data these days that it's just not possible by humans anymore. Talk to us about the data avalanche, from your perspective in product marketing, what are you seeing? What are you hearing from customers? >> Yeah, so I come from our unstructured data solutions, business, you know, so we really focus and specialized and we're a lot of this data growth is coming from images, audio, video, free text, things like that. We're dealing with that day in and day out. I mean, you hit the nail on the head. I mean, we were basically looking at about 80% of our data is no longer human possible. So to really take advantage of that and move forward of the digital transformation. And that's what we're really seeing new techniques, like artificial intelligence, machine learning, deep learning, are really helping us ask new questions about data and actually get more value from the data. >> Michael Dell said data is the heartbeat of digital transformation on keynote, one of the sound bites I liked how are customers evolved into it, because we saw the big data industry, you know, the Hadoop gone bigger and bigger data warehouses been around for a while, but now data with AI has to be available has to be addressable in new kinds of ways. Where's the customer on that spectrum of the new way to use data? And what is the new way to use data? >> Yeah, I was actually giving a presentation today on data strategy for AI specifically, and the numbers we're looking at about a third of our customers, have dip their toe into AI. So truly, they're realizing there's value in that data, they're realizing these techniques or new techniques are available to them, computes gotten faster, storage, there's been a lot of innovation there. So they can do a lot more with the data than they ever could before. But about a third of our customers have dip their toe and the majority of our customers are talking about doing it today, or in the next couple of years. >> And they want insights, that's a low hanging fruit. Now you got IoT devices with data strategy around IoT, data center on premise activities as data involved. >> Absolutely, I mean, these are all new, you know, basically sources of data for us. So when I look at it from the storage for data perspective, as we just have data coming in from everywhere, and IoT with the low cost sensors and video, this again, is our sweet spot. I mean, data is growing up into the the zettabytes. And now people want to be able to do something with it. >> Unstructured data and structured data is there a different group that you guys aren't wrestling with? Who's got you know, more data? Because object stores great front structured and unstructured data. >> Yeah, I don't think we're wrestling with each other. I think what we're doing is we're figuring out how to deliver an end to end solution for our customers. We've got great products, great innovation on different sides. I mean, I don't want to get too technical interview today. But I mean, as we go through kind of the analytic pipeline for AI, from data preparation, to model development and training and then actually going out and scoring it in real time and doing inference. There's different requirements. So I'd say we're all in the sandbox together and we all have a place and the seat at the table there so. >> Do customers dipping their toe into AI essential to have a partner like Dell EMC and Dell Technologies that understands that's done that as well... >> Sure sure. >> In terms of dipping their toes in have to have a modern IT infrastructure in order to do that. What are some of the things that Delhi MC is doing to infuse AI capabilities into your storage servers, data protection, ec cetera? >> Sure sure. Yeah, I think we're really doing you know, we're bringing a lot of innovation to bring AI to the forefront. So you know, you already mentioned kind of some of the areas there on the storage side, I guess I'd call out one of our products are all flash scale out NAS platform called Isilon. What we're really doing there is trying to simplify this delivery of data for AI. So high, you know, high performance, high bandwidth at massive scale. And then we're partnering with you know, the accelerated compute vendors. The Nvidia, the intel. We're bringing that into our power edge servers delivering 10x delivering 100x performance. And I think the other piece that we're doing is, you know, people have been dipping their toes, that means that we've been doing PLC we've been doing this work for years and years. So we're taking these innovations, we're taking those learnings and we're packaging those up into our ready solutions into our reference architectures really making AI simple, making it accessible. And I think more than anything else is making it faster. So that time to value that we we've thought through all the things you need to think through in that space, and give you a place to start where we can really just start focusing on artificial intelligence on the art of the possible. >> Now I want to get your thoughts on democratization of data. Before that many Cube interviews with other interviews, democratizing data, letting people wrangle it not to being an expert or computer science major. So demography making it easier is one thing. Yeah, you see deep learning trends. In AI, you see machine learning. >> Yeah. >> A machine learning. I mean, it's not democratize yet but it's getting there. How do you see this democratization trend where it's just going to be kind of a natural business practice to deal with either large amounts of streaming data or any data? >> Well, I think that's been going on for a long time actually come from the data warehousing space. We've been talking about that for a decade and maybe 15 years, right as a really a democratizing data, marketizing analytics, be data driven. I think it's really progressed here as Hadoop came on, and the Big Data space, I think that's really paved the way now for artificial intelligence. The analytics software platform that's out there, it's getting easier to use. It's integrated into the full solutions. And it's now optimized. So especially with the advent of GPUs, these tool kits are now optimized for 1, 4, 8, 16 GPUs so you can really, you know, harness the power of the data of the, you know, of the compute to do more with it. So I think that's it's going to continue and I think it's really, it's making easier and simpler. >> Can you give an example of the Cube, I love... I learned so much doing these interviews. But start small get bigger from there always seems to be a best practice. Give a couple examples for people watching on where they can start small with data. I means data can be big too, but I means small but small project scope wise, what's good to get their arms around these data projects? What's a great starting point to get really put the foot in the water and then ultimately full immersion? >> Right, so I guess I wouldn't just start people with a data project. What I would ask them is what's the business problem they're trying to solve? So if they can identify what their need is, so what's my problem? What data do I have available? And then I would go give them a suggestion and maybe what the right solution might be. But I also like what you kind of mentioned the start small and get bigger. So we really focus on the scale outside of it. So, all of the analytic and AI solutions that I work on, you know, we've decoupled compute and storage that was basically mentioned, let you grow either your data or your compute power independently. And so that really lets us right size solution for whatever that business case whatever that use-- >> For flexibility too for the customer, right? >> Absolutely, absolutely cos it's not a one size fits all. That's why I'm hesitant to say hey, this is where you start it's like no tell me what your problem is. Tell me what data you have-- >> It's different for customers, no general purpose answer pretty much really. >> Absolutely, absolutely. And so when we have these flexible platforms, where we've thought through especially in the analytics and AI space, the requirements that you might need to have, we have, you know, partnerships in the space to give you the end to end solution is you can come to us and we can really kind of help your business grow, help direct you where you want to go. >> If you look into your magic crystal ball or ask the magic eight ball, what's the time scale by which customers who are just dipping their toes in really need to get on the AI bandwagon to accelerate their business and not fall behind and actually lose opportunities. Is that 12 months, 24 months, two years, five years? >> Well, I think it's an easy answer. And the answer is now. They should be they should be going out and being creative they should be going out and taking chances. And that's why I look at it right now is, with the innovations we talked to, from you know about compute, about networking, about storage about the analytics software is you have access to more data than you've ever had before. And you have all these tools to do more with it than you ever have before. So now is the right time. And I think we are starting to see some separation of companies already. Those that are going and really embracing AI, and those are kind of putting enough at at arm's length. So I think there's a little bit of a separation, but I don't think it's too late. You might have to rush a little to catch up but now is the right time. Like I said, you've never had more data you've ever had better tools. >> What's the coolest thing you've seen with people using data in a very interesting way? >> So the the coolest thing that I've had first person experience with was actually Sofia the robot. You may have seen her. She's been on Jimmy Fallon. She's done a bunch of keynotes and other things like that. So we had her our magic of AI series two weeks ago in New York City, I got to spend two full days. So Sophia is this humanoid robot, right, she does natural language processing, image detection. She's basically like talking to a real person. So it took me about a half day before, I wasn't just staring at her the whole entire day. (all laugh) This is a little awkward. But I mean, this is really they've taken multiple kind of advanced analytics techniques, AI techniques, and then put them into the kind of the art of the possible. This is where we can get to and I'm not saying every company, every customer, that's a use case that they want to develop. But the fundamental building blocks to build her image detection, natural language processing, right, just about every company out there can take those pieces and then apply it their business. >> So you point the creative opportunities the time is now you can actually solve some of the challenges that could be opportunities, and this cool examples of like the robot, which is great, you know, interesting use case, but there's other you know, business use cases like to drive revenue for instance, or change the business model of a company. >> Right, right. So you know, healthcare is a big space, I think we hear about a lot, but also where we work with customers a lot. So folks that are you know, taking an MRI image, for instance, right? Use image detection to say, hey, what do we have in this image? Hey, maybe you have cancer, use image classification. Well, what what type of cancer do I have? You do that segmentation? Well, how advanced is that cancer? And then you add prediction on top of that, what's the best outcome? What's personalized to me, what's the best treatment. And so we're now able to shrink that down from months or quarters with a lot of guesswork now in the hours and days to give you your personalized, you know, medicine to give you this-- >> That's real value right here. That's a great example of tech for good. >> And when I talk about AI, I always try to bring in the human part of it. >> Yeah. >> I think that, you know, people say AI is magic. Well, at the end of the day, it's some advanced math on a lot of data, right? But the value we're getting, the data that we can actually access there, the questions that we can ask of our data, have a really human impact can help us in our daily lives. And yeah, absolutely, there's going to be a business impact with it as well. >> I think that's a great example also the earlier point about separating compute and storage, because then you can then again, as you said, right size, you can put a data lake out there, if you want, move stuff in and out and deal with it. This is where the value of data, not some static, okay, made an architectural decision. See in 10 years, yeah, it's always fluid. >> So the static is huge, right? If you architect for static, you're not going to be able to deal with the realities of analytics. I'm like 19 years into the data analytic space, the data is always going to grow, the use cases are going to change, they're going to get more complex, and people are going to want it faster. So you really need a flexible architecture that can deal with those nuances and just know that you need to architect for change. >> See, I mentioned when we started, we're here with about 15,000 of our closest friends. What are some of the things that you've heard in your session today that maybe you were surprising to you, insightful, maybe thought thought provoking about how your customers and prospects and partners are looking at AI, especially the human AI collaboration? >> Sure, sure. So in my session, I was kind of surprised people really kind of went into depth with with one of our customer use cases, kind of asking very specifically, you know, what about the outliers and things like that. So what that tells me is that people are really digging into this, and they are trying to figure out how to figure out how to apply it to their business. And so this different than some of the sessions from a couple years ago, where AI was just as, you know, this futuristic thing, as we're having real questions there. And then I was in our emerging technology session this afternoon. And a big part of it was really connected to the trust, the trust between humans and machines, and then also the trust between machines and humans. So, you know, that there's a lot of thought provoking things going on right now. And I think where I've been surprised at is really the acceptance of AI into our lives, right? We all have our cell phones in our pocket. You're no longer lost unless you want to be. You always know where to go out to eat, your car can drive itself. Your house can clean itself, right? We've been slowly accepting these applications. >> For the house part I want to get to that one. I don't have that yet. >> I want that too. >> The zumba, is that the name of the robot? (all laugh) >> Matt, thank you so much for having a lively energetic conversation with John and me about AI. And as you say, the time is now. >> Right. >> We appreciate your time. >> Nice to meet you. Thanks for having me >> Nice to meet you too. >> All right. >> For John Furrier, I'm Lisa Martin. You're watching the Cube live from Dell technology world's 2019 from Vegas. Thanks for watching. (techy music)

>> Live from Los Vegas. It's theCUBE covering Dell Technologies World 2019. Brought to you by Dell Technologies and it's ecosystem partners. >> Welcome back to Los Vegas everybody. You're watching theCUBE, the leader in live tech coverage. This is our wall-to-wall coverage. We're wrapping up day one. I'm Dave Alonte, my cohost here at this segment is Stu Miniman. Jon Siegal is here as the vice president of product marketing, cubulum from Dehli MC. Good to see you again Jon. >> Great to be back as always guys! >> And I love that you brought a customer, Suzan Pickett is here. >> That's what I do, by the way. You realize that, that's my new thing. >> Suzan is the VP and director of Converged Infrastructure at US Bank. >> Thank you for having me. >> Welcome, one of my banks. I got a lease with US Bank. You guys are great. >> Thank you. >> Great to have you guys. >> Let's start with a customer, if that's okay? >> Absolutely. >> Tell us about your role, you got CI in your title that's interesting. >> I do. >> That's a relatively new trend, explain that. >> Yeah absolutely, so I've been at the bank a couple years now and my teams focus on Converged and Hyperconverged Infrastructure, delivering solutions and infrastructure as a service for our business. >> You guys have been working together for a while if I understand it Jon, right? Talk a little bit about what's happening here at the show maybe give us a quick overview of what's happening in CI and HCI in your world. >> Absolutely, so a lot going on as you saw today in Dell Tech cloud announcement. HCI was a key pillar there. Really VxRail, in particular, was featured as the simple and fast foundation for the Dell Tech cloud both as the on-prem manage version as well as, as you heard, the Data Center as a service. So really exciting to see how HCI continues to evolve and it's use cases around cloud and infrastructure as a service, as well as platform as a service as well. So a lot of exciting announcements there. In addition to that, just this past week, by the way, we also, since you mentioned CI, Converged Infrastructure, we just announced that we re-upped our agreement with Cisco, a new multiyear agreement extension to continue to innovate with Cisco on the VxBlock, which, as you know, was the pioneer in this, Converged Infrastructure space and with all the recent integrations we've done now with VMware, VxBlock as well as HCI, is really built to be a on-prem foundation for the cloud. >> Yeah so, this goes back to 2009, when Cisco and VMware and EMC got together and created this concept of Converged Infrastructure. There were other competitors in the market, but you guys kind of lead that trend, and so when you go back to that years ago, that's our storage and networking and compute, they were different parts of the organization. I presume you guys went through a similar journey. You had to put all that together. Herd some calves. And what did that do for your business? What was your journey like to CI? >> I think we're still on that journey, but I think it's also evolving as we go more Agile and more DevOps, more software-defined, we're seeing a lot more blending of the teams as well so we're creating a lot of virtual teams that encompass not just infrastructure but security, developers, networking as well and really being able to deliver that infrastructure's service, platform as a service, end-to-end provisioning for our business lines. >> Suzan, I love that story because I remember talking to, when this started, you talk to the storage group and they'd say, "Oh my gosh, you're going to take away my job." I'm like, "You know that security thing that they've been yelling at you to fix for a while? You talk about the new business apps that we need to do. These are the types of jobs that we want you to do." I heard you talk about Agile and DevOps and all these things. Talk a little bit about, what are the pressures you're facing from the business and the relationship between your group that help you to meet those now. >> Sure, well the first thing we did was we created an infrastructure automation services team and people looked at us like we're a little crazy to do that and we pull those highly, highly motivated potentials from within the organization that we already had to focus on automation and get the foundation for infrastructure as a service and get that part right. Something as basic as provisioning a virtual machine would take 12 weeks or longer and through our journey with Kubernetes today, containers, vRealize Automation Suite, on both Converge and Hyperconverge, VxFlex. We're now reducing that down to about three days and we anticipate, with a lot of our sprints and iterations, that we're going to be getting that down to less than a day within the next quarter. >> So John Furry says that automation is the killer app for infrastructure, so are you guys, are you building essentially out on infrastructure as a service platform, where people used to call it private cloud. I don't know if you use that term still. I think it's still valid. >> We do, yeah. >> How's that going? What's been the business impact of that so-called private cloud? >> We had a Business Critical Application that would often take year release cycles, more than 12 weeks to get a server, primarily focusing on physical servers, and now what we're doing is we're partnering with them with not only the business, the application folks, the developers, the middleware teams, networks, security, but also all of the infrastructure teams to deliver that faster speed to market, and so now they're down to days now to provision. They actually gave us a stat the other day that said, "By using our automation with Kubernetes on Hyperconverge VxFlex, that they were able to have cost avoidance of hiring a bunch of people to build physical servers. So that in and of itself was a huge win, but the fact that we can repurpose and releverage that automation, those workflows, the orchestration models, means that we can continue this conversation with the next business line and the next business line and keep telling that story and it's a good one. >> Jon I'd live to hear from what Suzan was saying and there's so many of the modern things that they're doing. When you look at your customer base, how are they doing on that journey? We used to always ask, in the earlier days, it was like, alright how much was I just eliminating sub-silos but pretty much doing the same apps and same processes before or have I really gone through some transformation? >> I tell you what, we've seen quite a bit of transformation in our customer base because they had to. You look at now, as you see with US Banks, they're now transforming their organization to support DevOps, right? That's an entirely new realm for them to focus on. That means they need to make infrastructure easier and simpler so we're finding that is really, I think, that's the catalyst and that they're realizing that the way to do this is let's make infrastructure as simple as possible. Infrastructure service. Make that platform as a service available so our customers can spend less, wait, our IT department can spend less time on the speeds and fees, if you will, of maintaining infrastructure, more time innovating up the stack versus down the stack, right? >> Alright Suzan, I got to ask a question Jon probably doesn't want me to ask you. You're trying to simplify, 'cause you're doing all this stuff that's not really adding value to your business, you want to do stuff that's going to make you more competitive. Well why don't you just throw all this stuff in the cloud? >> Good question and I think that eventually we will have a multicloud strategy, but it is a bank and we don't want to be in the news for a data breach and that's the real answer but also because we want to, again, lay that foundation for an on-premise, solid infrastructure as a service with service catalogs at the business. We can then drive that product taxonomy and they know that they get a good, solid product from IT and then we extend that into the cloud so as much as we can do that, and maybe there will be some cloud native apps down the road that go 100% in the public cloud. I don't have a crystal ball. I suspect there will be, but again we want to do it right and we think this is the right foundation to lay for that. >> You want to have total control over, certainly, your mission critical apps, I'm presuming, right? Maybe put some stuff up. I'm sure you have plenty of stuff in the cloud. Well why Dell EMC? >> I think it goes back to our strategic partnership. It's always been that strong partnership, that enablement, and that continuous feedback loop. We need something, we go talk to our product teams. We get that back, we get it back from our product teams, so it's not always perfect, and there are competitors out there, but at the end of the day, when we look at the Dell Technologies family and that ecosystem and our ability to integrate, iterate, automate within that family, it just helps us stream like that and standardize. >> We've heard this morning from a lot of folks. Michael Dell talked about it. Jeff Clark talked about it. Companies want to consolidate the number of suppliers, certainly infrastructure suppliers, throwing sass forget it, so many apps now. Are you seeing that? Is there pressure to consolidate the number of suppliers, or do you still have, in certain cases, where you really want to go best of breed, so-called best of breed, for some niche app, or do you want to consolidate suppliers? >> So I always want to standardize because that's going to help our automation story, but I still want best of breed, and so that's one of the primary reasons that we're standardized on Dell Technologies today. VxFlex being one of them and Converged Infrastructure being another. There are use cases for multi-vendor strategy, but again, you would look at the right solution for the right job at the right time. >> Okay Jon, that was a totally loaded question, so can you be both a portfolio company like yours and still be best of breed and if so, how so? >> Well I think what we are, we certainly are a portfolio company in the way that, but I think we have leading infrastructure, leading solutions in each case. You take things like Hyperconverge and Converge, great example of that, and I think what we see at the US Bank is that that porfolio of solutions is what's actually enabling US Bank to essentially address all other challenges, right? Whether it's the IS, whether it's the crown jewel applications that Suzan's trying to support, whether it's the DevOps that they're trying to actually build out right now. We've got best of breed solutions for each of those as well within our portfolio. And also, I would say that we're really focused on, ultimately, a portfolio with a purpose meaning that we're taking our networking, for example, portfolio, you just talk to Drew Shulkin. Together with out HCI portfolio, and we're ensuring that they work really seamlessly together so that in the case of, for example, working with, say VxRail or VxRack, we're able to automate all the networking for a HCI environment or at least 98% of it. That's really, again, taking but that's because we're best of breed and porfolio at the same time. >> Yeah so, I'm throwing all kinds of loaded questions out here, and I want to understand this because as independent observers you get Company A says this, Company B says that, but the customer's ultimately the arbiter. How do you, maybe not define, but how do you look at best of breed, what is best of breed to you? >> I look at the technology that's going to make me look good and that's going to make my teams look good and that's not just day one, that's day two and I think that's where the differentiator is as well. We've always found that Dell Technologies is there to support us. Stuff breaks, right? Your car needs oil, your tires need rotating, and it's the same with equipment in the Data Center. How those companies react and they support and they have your back when that happens, I think is the key differentiator and we always found Dell Technologies to be there for us. >> So I'm hearing the breadth, the porfolio. We haven't talked about services but I know that's a key part of it. >> Well, Suzan I hear you talking about day two. CI helped simplify that day one and then, as it matured, it worked more on the day two, and HCI even more. When you talk about the cloud solutions from Dell EMC, that cloud operating model. When you think about public cloud, I don't think about what version I'm on, it takes care of that. When I hear some of the solutions from Dell, it's getting to that model. How are they doing along that that spectrum, I guess, from the, "Okay I need to do the RCM and manage when I do the updates" to "I don't even think about it anymore." >> Sure, I think it is still something that we all care about as much as we're told we shouldn't care about it, I care. I want to make sure that we're doing the right things at the right time. I think it's a journey. I think we've come a long way in the last few years and I think that every year it gets better and as we start extending to that multicloud, obviously that's going to drive some of that solutioning as well. I think we'll continue to see improvement in that area. >> What is something that you'd like to see Jon do to make your life better? (laughs) Besides cut prices, you can't say cut prices. >> Alright, cut prices. >> Every year you cut prices. >> Let's talk about that deal. I think just continuing to be there, continuing to represent, bringing forth the products, the products team, helping us be strategic and also be very tactical. While I have this one last opportunity 'cause I don't know where we are timewise. I just want to shout out to my team. Right, so it's not just the Dell Technologies team that's bringing all this to the table, it's my team and the organization and my peer teams as well. We just keep sharing, we keep collaborating, and we keep iterating. >> Yeah Jon, one of the things, talk about collaboration, my understanding is Suzan's part of one of the user groups here. You know, big community. >> Yes. >> We always talk about at these shows. Maybe you can share that. >> Yeah so Suzan is actually a new board member for our Converge user group which has been around for several years now and she just joined a few months ago. >> I did. >> And I think that we talk about collaboration and feedback. Suzan is representing not just her own team, she's representing teams around IT around the world. And I think she's a great example of providing feedback, not just at Dell EMC directly, but to other users as well, and best practices and tips and tricks. We have a user group tomorrow at three o'clock. I think couple big executives might be there as well, so it's going to be a lot of fun. So tomorrow at three o'clock. I think it's, at least, our sixth annual that we've had here. But the user group itself, I think exemplifies as much as you've been talking about 'cause that's evolved from being what used to just be about a user group just about blocks, VxBlocks, now it's about CI, it's about HCI, it's about VxBlock, it's about Dell Tech cloud. We have VMware on the panel as well as Dell EMC so I think you see the user group has evolved with our customers and with our portfolio. >> It's a community, it's a mechanism for people to say, "How did you do that" or "How should I do this" or "How do I get my team motivated" or "How do I collaborate with security?" These are tough questions and so I think just having that network of people that can come together and ask those questions and be transparent and be authentic, that's what it's about. >> Appearance, problem-solving, sharing ideas. >> Yeah. >> You've been a Converged Infrastructure client, customer for a number of years. >> I have. >> So you've seen pre-acquisition, how has the Dell EMC merger affected your perception of the company and your relationship with them? >> I think in the last year, or the previous year, we were all waiting to see where things fell and what was going to happen, and I think now it's found it's feet, right? We're starting to see some announcements in both the Converged and the VxFlex space, and it's really starting to come together and I think that story, the Dell Technologies family story is really starting to come together where maybe in the last 12, 18 months, there was a little bit of unknown there and so, we just kind of sitting back and waiting and curious but keep doing what we're doing using that best of breed, the best practices that we have on the floor. >> Alright awesome. Suzan, Jon, thanks so much for coming on theCUBE. It was a great segment. >> Thank you. >> I appreciate it. Alright, that's a wrap for day one. Dave Alonte, Stu Miniman, John Furry's over there. Lisa Martin, Rebecca Knight is here. This is day one, we got wall-to-wall coverage. Tomorrow, day two and day three. Check out siliconangle.com for all the news. Michael Dell's coming on tomorrow. We got Pat Kelsey going to be on tomorrow. Tom Sweet's coming on later on in the week. Awesome coverage, check out thecube.net. This is Dave Alonte, Stu Miniman. We'll see you tomorrow, thanks for watching.

live from Las Vegas it's the cube covering Dell technologies world 2019 brought to you by Dell technologies and it's ecosystem partners welcome back everyone to day one of the cubes live coverage of Dell technologies world here in Sin City Las Vegas 15,000 attendees I'm your host Rebecca night along with my co-host Dave Volante we're joined by a Charlie Haney he is the senior vice president Dell technologies consulting services thanks so much for coming on the queue absolutely thanks for having me again so we were talking a little before the cameras rolling you have spent nearly your entire career at this company at first EMC then Daley MC now Dell technologies how how have you seen the landscape change and transform over the course of your career yeah it's it's crazy I mean think about just even as consumers what we've seen in the last 10 years I mean us thinking about my flight out you know I booked everything online Amex all my calendar and everything is managed by TripIt I check in with my United app I get here I take an uber I mean the entire experience is digital and we see that in our everyday lives and today with technology I mean all of our customers are looking to figure out how do they apply these emerging technologies to their business so that they can open up new revenue streams or create new business opportunities to really win inside their industry and so I think it's just an exciting time and I couldn't be happier to be here at Dell technologies because I feel like we're at the center of all of itself so you mentioned all these exciting new technologies AI IOT this in the end this is all part of this digital transformation how would you describe how your clients are thinking about all of this but sort of what what are their pain points what is keeping them up at night you know I mean not all customers are the same as you could imagine we have some that are just starting and some that feel like they're well on their way but it seems like as as they go down their path they learn that there is still a lot to go I would say many of them are excited about the emerging technologies but they're still puzzled with how to actually apply it in their business and things like multi-cloud you know while it has a great promise they're also you know a little bit betwixt with how to actually manage and run this multi cloud environment so the new solutions like dell technologies cloud and the promise to actually manage that and provide a single cloud playing across hybrid environments on prem off prem you know these are ways that as a technology company we're able to help customers start to stitch these technologies together in a more seamless way to help enable what they're trying to do inside their business so certainly the narrative you hear in the press and no question comes from a lot of the technology companies is you've gotta transform digitally your gut your if not you're gonna get disrupted most organizations you talk to have some kind of digital transformation strategy going on but the reality is there are a number of industries that really haven't encountered disruption Financial Services is a good example the defense industry health care it's probably ripe for destructive disruption but but hasn't yet but we certainly all believe it's coming and we all believe it underlying that trend is data yet I wonder what that discussion is like with customers is there a keen sense that they've got to do something or is it really mixed is there a complacency in some industries and what role do you guys play and sort of helping them squint through that yeah I mean we certainly find that customers that are trying to transform are looking at how do they take the data that oftentimes they already have and figure out how to actually consolidate it and get it into a well-run data platform first so that then they can do analytics and they can actually get the business insights out of it to actually go do something on the Digital side and so oftentimes you know as an infrastructure company right we're helping them build the digital infrastructure for their data platform to enable their digital transformation initiatives at the same time we're helping on the IT side to actually drive out the cost of their IT to go capture the dollars to go enable and fund a lot of those digital transformation initiatives - so there's kind of the data play and then there's obviously the infrastructure play that enables in Hansa when we first started doing the Cubist is our tenth year and and back then if you talked about eliminating you know mundane infrastructure management tasks a lot of people would tighten up ago that's my job you're talking about today people are sort of embracing that because they realize this is the there's there's a brighter future ahead so maybe talk about that skills gap what role you guys play in closing that gap is it just purely sort of they outsource that and you teaching them how to fish yeah it really varies and I would agree with you I mean years ago people were afraid of what might happen to them and today right with the stats most of our organizations that we talked to already leveraged five or more clouds right whether it's an on-prem or an off Prem cloud or a SAS based application and so it's no longer afraid it's like it's reality it's happening and so for us we're helping them figure out how to stitch those things together now our consulting services we can either help them build the upfront strategy to actually build a roadmap and a plan of where they should go and how they should get there as well as those iterations of actually executing and implementing whether that is an IT transformation or a digital transformation plan oftentimes by us helping them build we're actually enabling and helping them establish also an operating model of what is the people and process now that I need within the organization to actually start to deliver something like IT as a service it's extremely different and so then you know obviously there's projects that we do jointly with organizations and customers and they learn as we go and then obviously we have educational services if they want something that's more formal on that side so here's talking about people process technology and and practitioners to tell you people and to in process of the hardest technologies the easiest part you'll always hear that yeah having said that technology catalyzes these change whether it's AI 5g you know IOT so what are some of the catalysts that you're seeing today and what kind of services are you guys providing I mean think again just think about the cloud platform that was announced earlier today I mean for years to be honest we've been building on-premise private clouds and doing manual integration with public all right we've been creating a vision of a service catalog that actually spans multiple on-prem off Prem but not fully integrated now we have an entire cloud plane that actually enables what you just said so the technology is starting to catch up to what we want to consume which is I see as a service on Prem or off Prem but again that will change those roles with NIT you're not going to have silo-based roles around server storage networking you're going to have cloud operators that are stretching not just on Prem but off Prem technologies could be as your Google AWS whatever right and so those roles are drastically different and how do we enable technology across those and so as a consulting organization we're helping define those roles as well as enable them and then build the platforms that ultimately deliver that service so I want to ask you about innovation because we learned that Dell is turning 35 next week that's sort of the start of middle age where's that you get a little slower and get a little creepier how do you stay on the cutting edge and how do you make sure that you are thinking four steps ahead of your customers and and what they will need next you know it's amazing I mean obviously as an organization we're investing 12 billion dollars or more of R&D over the course of the last three years I mean the innovation and the funding for innovation is just continuing to pour the synergies of bringing organizations like VMware and L EMC infrastructure together or pivotal or secure works I mean it's the right blend and mixture of software and infrastructure that allows us to integrate and by integrating we can then innovate and so I honestly think many times our customers are telling us what they need and as long as we continue to be good listeners and we are delivering on what our customers are needing with the technology investments we're making we'll continue to innovate so you guys announced some had some announcements today around multi-cloud the VMware cloud on gel EMC I want to ask you a question Charlie and then tie into that announcement is multi cloud sort of a symptom of multi vendor and line of business and shadow IT or is it increasingly becoming a strategy and if so how do you see that strategy evolving well you know I would say for the organization that hasn't built the right plan and strategy and is getting reactive you know it's really a reactive kind of plan they're seeing all these clouds just kind of pop up and they're not integrated so they're isolation of technologies in different locations for those organizations that are building a strategy to figure out how to best leverage those technologies it's completely different right and by doing that we're able to go look at applications and do proactive cloud suitability studies and make sure that they're putting applications in the right locations to get the right benefits and cost advantage that they need and that's a very different thing than IT waiting for the business to go invest in some SAS model so there's a hut there have to be a top-down edict for the latter vision to be realized in other words if the corner office isn't saying hey without pay attention to IT when they say this is our multi cloud strategy or can it actually happen from a grassroots level you know I don't want to say it can't happen perhaps it could I can tell you the customers that we've engaged with that are having the most success absolutely it's starting at the board level right I mean it's it is a top-down support and focus for the organization I mean there's going to be people challenges as we've talked about technology challenges financial challenges it's gonna take senior level people to actually knock those things down when we do advisory services like this broken saw advisory where we help customers build a strategy one of the number-one barriers that we're knocking down is internal conflict we bring people within the organization together with our subject matter expertise who have done this before and oftentimes we can't get the organization itself to agree on what is the vision and the guiding principles of this multi-cloud strategy and so that is oftentimes the challenged and can't be done ground up oftentimes it does require a strong leadership team to actually support it fund it and then help remove those roles typical starting point for you guys you'll go get an executive sponsor and then you'll organize the team and then you know that's always the cleanest but again as we just talked about customers are you know in various places along that journey so for us it's important to figure out where they are meet them where they are if they're halfway down that maybe it's just a course correction maybe it's something where they're struggling with and we just need to help them with a particular area of it so you know we have customers all along that journey and our goal is just to help them get to the end of that regardless of where we start well Charlie thank you so much for coming on the cube this was a great conversation absolutely thanks for having me I'm Rebecca Knight for Dave Volante we will have much more from day one of the cubes live coverage from Dell technologies world here in Las Vegas coming up in just a little bit [Music]

from our studios in the heart of Silicon Valley Palo Alto California this is a cute conversation hi everybody welcome to the cubes Palo Alto studios my name is Dave Volante and digital transformation is the big buzzword today and everybody's trying to become a digital business what does that mean well digital business means that you're using data in new ways to drive business value but protecting that data has become increasingly important it's not just about backing that data up anymore it's really about managing that data through a full lifecycle and finding new use cases for all those assets that you have ramaa Kalapana is here he is vice president of product management at Dell EMC data protection division Rama great to see you welcome to the cube thank you good to good to see you again so relatively new to Dell EMC talk about your role as a head of product management and what what lured you to Dell EMC absolutely it's been a few months here I run the data protection division for appliances in product management right and one of the things as you know data protection is one of the hot areas and I've been in this space for a while and one of the things I was looking for us to continue to be in this space and there's a lot of innovation happening you know there's almost a billion dollar in private capital the frustration in this space and I was looking for a place where a company is doing a couple of things one is a lot of investment in R&D and as you know with a lot of announcement that's happening we've been investing a lot and secondly innovation right new technologies new areas both from the software and appliances point of view so I was saying up front you know talking about digital business people use the term data capital we were joking a lot we hear that your phrase data is the new oil and we say no data is actually more valuable than oil you can either put oil in your car you can put in your house we can't put them both data you can use in so many different ways so data capital people are becoming more aware of the value of data and then obviously we're gonna talk about protecting it but you guys use that term data capital what does it mean to you we use it a lot in customers actually use it even more often right essentially a lot of the customers and most of the organization in in general they're actually considered themselves like as technology companies and they differentiate among themselves and if it is a retail customer or if it is any other segment with the type of data that they have right and the kind of differentiation they offer is like what value can they derive out of it and how can they differentiate for that data so the data capital is is very important I mean it's it's not about backup anymore right once you have your secondary data customers expect that they want to use that for multiple use cases so that's what the data capital plays a very important role in in many many areas so ever since I've been in the business customers have problems and your job is technology suppliers to solve those problems so talk about why data protection is so difficult from a customer standpoint what are their challenges specifically as it relates to data protection see when I've been talking to customers for many years especially on the data protection context right as you know the complexity of the customer environment is changing quite a bit and it's a very dynamic environment what I mean by that is it's it's then it's whether they want to actually manage the data or protect the data on Prem in the cloud hybrid etc the type of workloads has become pretty complex as well in the sense that it used to be traditional databases and of course the VMware workloads etc now it is all the no sequel my sequel and different type of workloads a a IML workloads so that has become quite complex as well secondly it's also about the data growth and I've seen companies and customers basically with 50 to 80 percent data growth in one year right that's incredible a lot of data and finally it's also about any major events like for example ransomware attacks or any downturn down time that happens so what customers are looking for is a solution that can actually help them with that right like a very a gap solution for cyber recovery type solutions etc in the impact of losing data is is much higher I mean it just seems to get worse and worse if we here right as data becomes more important to our business having whether it's a breach or a loss of data or any outage really it's just more costly than it's ever been I've totally agree I mean that's where the more customers I mean when we talk to customers it's not about the backup admins anymore and that is the users were actually using that database admins we actually talked to see is the security officers especially when we are dealing with some of the ransomware type use cases etc right so that's getting very interesting as we move forward you know your bromide back up is one thing recovery is is everything and now recovery it has a much much wider meaning you're recovering from a lot of different places is there's a lot more complexity in sort of the data stores you know the edge is starting to become more prominent people are using the term data management more often and data management can mean a lot of things to a lot of different people the database people have one view of what data management is but what is data management - - Dell EMC and in what is the shift going on from the data protection to data management it's I'm glad you asked that because the market is already shifted in that direction right you should be data protection is an insurance copy you should be able to restore it and you should be good that right but customers actually are looking for they already are protecting the data I mean it's a secondary copy they expect that they use that copy for multiple use cases I've seen a lot of customers you know it's been spinning up a copy for devtest use cases whether it's on Prem or in the cloud for dr use cases so you can actually reduce the infrastructure cost and running analytics around on it search and providing you know insights within the data set if you go right so tons of use cases so that is the shift that we are seeing and especially here del e MC we are investing a quite a bit on the data management part of it and new technologies play a critical role in there with a IML use cases I have to use cases blockchain use case and so on so forth right so that shift has already happened to me remember - it's about leveraging that that asset I mean you talked about analytics before we you know you talk about ransomware you can use analytics to identify anomalous behavior I mean even air gaps people can get through them so you're not you're never safe and so you need to be vigilant and and and being able to apply these data management techniques becomes increasingly important for digital businesses absolutely we actually look for especially from enterprise customers we look for a few attributes right for data management which are primarily scale performance reliability and a whole bunch of use cases from a usability point of view cloud use cases and so on so forth well let's let's dig into that a little bit so what are the important aspects and attributes of a data management solution from Delhi MCS point of view see for example if you look at performance right we have actually built in flash within our dispatched appliance for catering use case to the use cases like instant access instant recovery for databases we also support random i/o you know I observe about 40k with a very minimal almost like a 20 millisecond latency etc right so performance is key secondly scale right customers are looking for scale for example within the appliances portfolio customers can start small and they can actually replace the controller grow from you know a six series domain appliance to all the way to nine series scale up to a petabyte and if you have d dupe of say 50 to one that's almost like a 50 petabyte of data in active tier we actually support two x in cloud which means that it's 150 petabyte of data that's scale right and and the third part is the reliability part right we use a very robust architecture dia based data invulnerability architecture that actually is very important for customers because that this is the last resort for them there's the copy as part of data protection right and customers rely on Dell EMC for that and finally some of the capabilities as I mentioned right cloud use cases we support multi cloud and multi cloud is very important for customers now multiple use cases and then usability we track some of the metrics like from box to backup that's important we look at some of the manageability upgrade ability and serviceability use cases very critical so those are kind of the key attributes I would highlight in terms of what we do and what we focus on and pretty much aligned with what customers are looking for so talk a little bit more about the product portfolio daily MC has always been on a cadence of product people buy product I like that you know Rd turns into product and it generates revenue solves customer problems how should we think about the the portfolio how its evolving so as I said earlier right what was intriguing really interesting for me is the investment they're putting in R&D right and from a portfolio point of view especially for appliances we have the whole nine Series and the six series for the high-end deer domain right as a target appliance we have the of course the the three series and for the low end and we have the mid market as well so we segment it as your target appliance and then we have the integrated appliance and as you might have actually talked to a bunch of my colleagues last year we announced a DB 4400 primarily on the mid market lower lower end of it right and then we also have the eighth season five series for the higher end so overall we have from a portfolio point of view we have the integrated appliance we have the target appliance in the PBA market and we have the data friction suite from a software point of view where all of our multiple use cases that we cater to for customers all right so we've talked about some of the challenges the customers are facing you know kind of why it's so difficult some of the trends and in data protection the portfolio what the customers view as success how do they measure success what are the outcomes that you're trying to achieve with customers see from customers if customer I mean we are successful if customers are successful right and primarily what we are looking for and from we've heard from customers is that we provide solution that will help with lowering the TCO right and what they do with that is essentially invest in new technologies like you know data in data science AI ml IOT blockchain as I talked about right apps we've seen customers take that dollar and invest in their business and that's how they can actually be successful right and finally customers are also looking for one solution that can actually cater to many needs it's not just your data protection but be able to use the secondary data to you know solve many of these use cases whether it's your dr or dev test and so on and so forth I mean that's to me a really an important point that you're making is it's not just about okay I'm gonna do a backup your one myopic to the use case I can get more asset leveraged again if we talk about the analytics before I think that's a key key part of it last question Dell technology's world is coming up into April early May this is our tenth year were doing the cube the first cube we ever did was at the predecessor of Dell technologies world of EMC world 2010 we're excited the cube will be there again typically one of our biggest shows of the year what can you tell us what to expect some of you some of the innovations you're talking about show a little leg DTW I'll talk about this gonna be a lot of exciting news both from the appliances and software side just have to wait to hear it it's just one month away and we are super excited to announce a lot of innovative innovation ramaa thanks very much for coming of the Q thank you Dave you're very welcome all right thanks for watching everybody this is Dave vallarte and the cube from our Palo Alto office we'll see you next time [Music] you [Music]

(upbeat dance music) >> Live from Barcelona, Spain, it's the Cube. Covering Cisco Live! Europe. Brought to you by Cisco and it's ecosystem partners. >> Hello everyone, welcome back to the Cubes live coverage day two of three days of wall to wall coverage here in Europe, in Barcelona, Spain for Cisco Live! 2019. I'm John Ferrier with Dave Vellante, Stu Miniman hosting a great load of interviews this week here for Cisco Live! Guys, kicking off day two. Day one was all the big announcements. Cisco putting in all the announcements really setting it in and the messaging coming together. The product portfolios filling out. Clearly, Cisco is adopting a path to the cloud. Taking their data centered business, securing that, bringing that data center into the cloud, kind of hybrid, Multicloud. Big message around Multicloud and then under the hood, data center. Traffic patterns are changing, it's not a rip and replace, it's an extension to the environment. Cisco's intent based networking plus cloud plus cloud center management. Lot of stuff. We did discuss that yesterday. But I want to get your take. Is Cisco's positioning viable and what does it mean vis a vis the competition because Cisco is a blue chip tech player. Certainly have zillions of customers. Very relevant. This is a huge impact, how they position themselves, Stu. >> So John, you remember a few years ago we were saying "Hyper scale clouds, the public cloud providers are going to take over the world" and boy, Cisco's in trouble because if a third or half of the market all the sudden evaporates from them, those enterprise buyers of switches and routers and everything else like that, Cisco is doomed. Well, you know, we listened to the keynote yesterday and Cisco's talking about all of their solutions anywhere and when you go through the ecosystem of public cloud, hybrid cloud, multicloud. Say does Cisco have a play there? And the answer is absolutely. It's not just the AppD acquisition, which has software and AWS but SD Wan is going to be a critical component to get from my data centers to the public clouds. Cisco has software and solutions and consulting to help customers in all of these environments so we always know that there's partnerships and there's competition. There's a lot of players out there but it was good to see them talking a lot about what they are doing with Kubernetes, with Amazon because you can't talk about cloud, either public cloud or multicloud without first talking about Amazon. Last year, we were a little critical, John, and said "Okay, Google's great but Google's number three or four." So, you got to be there with Amazon, you got to be there with Microsoft, and ServiceField. We've already interviewed a couple of service providers, always been a strength for Cisco to be in there and so good positioning. We talked yesterday a bunch about the bridge to possible and where to go but the more I think about that, anywhere is what Cisco's branded everything and that's when you talk Multicloud. Multicloud really a whole bunch of clouds and a whole bunch of things and therefore, I need a player that's going to help give me coverage in all of these environments and Cisco is making a strong case to be that. >> And Dave so Stu's right. A couple years ago, we were critical of Cisco and I think rightfully so. I think the whole industry looked at them as not in the middle of the fairway and certainly the recovery shot for Cisco is really strong because a lot's changed. Go back a few years. They didn't have a good ecosystem for developers. They didn't have a good open source position. They kind of were, do I go up the stack or not but they had the core networking so a lot of people were saying, "Hey, if Cisco doesn't make a move, they're doomed." We were one of them so a lot's changed. You're seeing the adoption of microservices, containers, APIs, the growth of DevNet that Susie Wee has initiated. It's clear proof, in my opinion. Then you got the data center guys saying, "Hey, we can take networking and take this and enable cloud." So Cisco, making good moves, put themselves in pole position for growth. >> Well I think the first point is, if you roll back 10 years ago, it was not just Cisco we were critical of, it was clear to us that cloud was where all the growth was and if you didn't have a public cloud, you were going to be in trouble unless you developed a cloud strategy. So, certainly Cisco, Dell EMC, now you know Dell MC, Vmware, none of them really owned a public cloud strategy and five years ago, they had to figure it out. Well, they figured out that actually managing Multiclouds is a great opportunity and so Cisco's got a viable strategy. Networks between clouds are going to flatten, they're going to need management. It's specifically, as it relates to Cisco and maybe their competition, they have to position themselves as our Multicloud management system is higher performance, and more secure than the competition. That's what they have to sell their customers on and the second piece of that is they get a transition from selling ports to selling software. And they're making that transition so, I like their strategy by the way, I also like Vmware's strategy. They capitulated to AWS, and now they're tight with AWS. IBM went out and paid two billion dollars for software so they've got a cloud strategy. Oracle's got a cloud strategy, Microsoft's got a great cloud strategy so if you go through and tick off-- >> They have clouds so let's just understand something. There is clouds and then cloud strategies so Amazon. >> The $34 billion that IBM is paying for Red Hat is giving them a Multicloud strategy more than just saying we have a bunch of data centers and bare metal. >> So they play in both, right? And maybe not so much in the public cloud, I would argue that their public cloud has failed to meet their expectations like IBM. And that's why they had to pay $34 billion for Red Hat. I would say just the opposite about Microsoft, their public cloud strategy has been an enormous success and they're very well positioned for Multicloud. >> Okay so let's just put it on the table. So, Cisco looks at the public cloud as partners, not competitors so Amazon, Assure, Google aren't competing with Cisco. Are they or are they partnering? Well, understanding competition is all about understanding who has a cloud so I would say Cisco's strategy to partner just like SAP did, just like everyone else and Dell did, that's the competitive, not cloud so, or maybe. This is the question; are the public clouds competitive to Cisco? >> They're frienemies, John. >> Oh no, the answer is yes, there is no question about it. They're growing at 20, 30, 40% a year. Cisco and IBM, HP they're growing at much lower, single digits. >> So John, we know if Amazon, if there is a profitable space that they can offer, a competitive service, they will. Security, you said, Cisco's got a great position security both what they've had for a long time and they've done acquisitions like Duo more recently and we've seen lots of pieces of the public cloud ecosystem that Cisco's bought over the last few years. Clicker was one that we've spent some time talking about but absolutely, Amazon goes after some of those pieces so they're going to partner. Cisco's got, the last I checked, at least three dozen products on the AWS marketplace but they can live there but there will be competition. >> Cisco's got some huge assets in this game, they got 800,000 plus customers, they are 60% of the networking market so they own the install base. It's really the only market you can think of that's a major market where the dominant player still owns 60% of the market and they've never been able to. >> Cisco for networking and Vmware for the hypervisor are very similar in that case and both have now had a similar strategy as to how their going to multicloud. >> Well, that's the most interesting competitive dynamic, in my view, is Vmware and it's acquisition of Nicira and obviously Cisco. Cisco's not going to take this lying down, they've got ACI and they claim number one. They didn't say whose data that was. I was looking and squinting for that is that IDC that got their four star. >> Well lets talk about growth because you know how I always complain about market researches aren't on the mark in terms of the reality of where the market is. So, you've mentioned growth. So, are we, if we're early in cloud growth, that's where the growth is, what is the cloud adoption going to look like over the next 10 to 20 years? Is it going to look more like public cloud or is it going to look more like on premises evolving to cloud operations and if the growth of cloud operations is all things, wide area network, image and SV wan, then there's more growth coming. So, if that's the case, is Cisco going to be able to capture that growth for the future? >> Well, in terms of growth, I think AWS is on it's way to being a $100 billion revenue company. And that's pretty impressive given where they are today, I mean they're going to triple in revenue so that's where the growth is. Cisco's already participating in a huge tam. What they've got to do is hold on to that business and identify new opportunities where they can manage multicloud instances and compete effectively with Vmware who's coming at it from the hypervisor and now, as I said yesterday, try to do to networks and storage what it did for systems and then IBM, Red Hat coming at it really from the applications perspective and with a services view. Microsoft, with a foot in both camps. You got Oracle in it's little niche. It's just a really interesting. >> Well, you've got an installed base that's moving into the cloud. You got net new companies that are going to be started. Might have on prem gone full cloud, this is the question that everyone's going to ask. I think Cisco can take their existing base with moving packets from point A to B and storing and making data more intelligence. Moving data around is a big networking phenomenon. >> Here's the question; Andy Jassy would say, "We believe there are going to be far fewer data centers in the future," that most data is going to live in the public cloud. The likes of Mike Liddle, Charlie Robbins, et cetera, I think they see the world as a hybrid world. That there's going to be more data that's in a hybrid, on prem plus cloud then is going to be in the public. >> I love Andy Jassy but I'll just say, first of all and I'm saying this biased on his perspective and I think he's right at one level. Why wouldn't Amazon see people moving data centers to the cloud? I get that. I say that it's going to be in the networks. That's where the action will be. Where are the networks, are the networks in the cloud, are the networks on premise, are the networks on a phone, IOT? So, you see IOT and Edge coming together, if it's all one network, then you're going to have the values going to be in the network, not necessarily the clouds per say or in shared value. >> You talk about Edge computing and IOT, Cisco's got Meraki which is going strong. SD Wan is a critical component in this multicloud piece. They're really posed to drive this next generation of 5G, not something we've dug into a lot yet but it is finally coming really soon here and Cisco has a lot of those pieces to be able to hit the next wave. >> It always comes back to the data, in my opinion, and the leverage point for data are sass. If you own the applications business or you're doing well there, you're in a good position. All the data's running over Cisco networks so that puts them in a really good position and as we know the likes of AWS and Microsoft, Alibaba, et cetera. They are trying to get as much data into their cloud as possible. >> And what I loved yesterday in the keynote is data was actually one of the central components that they talked about which the Cisco I know of 10 or 20 years ago, that was just bits that ran over our pipes. So they understand the value of data and their drive into that market. >> Well, we've been saying on the Cube now for nine years. Data's at the center of the value proposition. Data at the center, value proposition, this is actually happening. We see a lot of growth in cloud. Dave, good commentary. Stu, well done. We're going to have Sasha Gupta, all the leaders coming on the Cube here from Cisco. We'll breakdown and we're going to ask them the tough questions. Stay with us for day two coverage here in the Cube. Live in Barcelona, I'm John Ferrier, Stu Miniman, Dave Vellante breaking down all the action. We'll be right back with more after this short break. (light techno music)

[Music] [Applause] [Music] [Applause] [Music] hi I'm Stu minimun with wiki bond and welcome to another wiki bond the cube digital community event this one sponsored by Dell EMC of course it's a big week in the industry VMware is having their big European show in Barcelona VMworld and while we are not there in person we have some news that we want to dig into with Dell EMC so like all of our digital community events we're gonna have about 25 minutes of video and then afterwards we're going to have a crowd chat we're gonna have a panel where you have the opportunity to dig in ask your questions give us your viewpoint and talk about everything that's going on so it's important to pay attention think about what questions participate in the crowd chat afterward and thanks so much for joining us talk about the business issues of the day to help us frame this discussion I'm happy to welcome back to the program Pete manka who's the senior vice president with converged infrastructure and solutions engineering at Dell MC Pete great to see you great see you Tuesday all right so Pete converged infrastructures come a long way you and I have a lot of history in this space you know more than a decade now we've been in here so but from a customer standpoint you know this has matured a lot I wouldn't want you to start out give us the customer perspective you know what was convergent restrictor designed to do how is it living up to that and you know what's the state of it today sure well as you said we've got a long history in this and ten years ago we started this business to really simplify IT operations for our customers and we tried to remove the silos between storage compute and networking management and we're doing that we created this market called converged infrastructure by converging the management of those three siloed operations in doing so we added a tremendous amount of value for our customers fast forward now over the years earlier this year we come up with a product that the BX block 1000 that allows us to scale considerably greater within a single environment adding more value to our customer we're very customer driven at Dell EMC as you know and so we talked to our customers again and said what else do you want what else do you want and they pushed us for more automation in more monitoring support for the product and that's really what we're here to talk about today is how we get from simplifying IT operations for customers through allowing scale architectures to eventually automating the customers environment for them yeah when you talk about simplification that the the industry has really been really galvanized gotten really excited at hyper-converged infrastructure and I hear simple that's kind of what HCI is gonna do Dell of course has both converged and hyper-converged we've talked a lot as to how they both fit maybe now you know give give us the update as to you know the relevance of CI today while HCI is still continuing to grow really that sure yeah HDI is a hot market obviously and it is growing fast and customers should be excited about HDI because it's a great solution right it enables the customers get an application up and running very quickly and it's great for scale out architectures you want to add symmetric type nodes and skill oh you're at your application your architecture it's great for that but like all architectures it doesn't fit all solutions or all problems for the customers and there's a place for CI and there's a place for HCI the end you think about HCI versus CI CI is great for asymmetrically scaling architectures you want to have more storage more networking more memory inside your servers more compute you can do that through a CI portfolio and for customers who need that asymmetrical scaling for customers who need high availability very efficient scale type storage environments scale of compute environments you can do that through a CI platform much more efficiently than you can through other platforms in the market alright Pete you mentioned that there was announcement earlier in the year that the VX block 1000 so for those that don't have hauled of history like us that followed from the V block of the BX block and now the 1000 helped remind us what was different about this from things in the past sure when we first started out in the conversion structure business we had blocks that were specific to storage configurations if you wanted a unity or v-max you had to buy a specific model of our of our VX block product line that's great but we realize customers and customers told us they wanted a mix environment they wanted to have a multi-use environment in their block so we created the VX block 1000 announced in February and it allows you to mix and match your storage sand bar along with your compute environment and scales out at a much greater capacity than we could through the original block design so and we're providing the customer a much larger footprint managed by within a single block but also a choice allowing them to have multiple application configurations within the same block all right so people now what what's Del DMC doing to bring converged infrastructure for it even more how are we expanding you know what it's gonna do for customers and the problems they're looking to solve yeah right so again we went back to our customers that said ok tell us your experience with block you tell us what you like tell us what you don't like and they love the product it's been a very successful product they said we want more automation we want more monitoring you want the ability to see what's happening as well as automate workflows and procedures that we have to do to get our workloads up and running quicker and more automated fashion so what we're gonna talk about today is how we're going to do that we're going to provide more automation capabilities and the ability to monitor through our VM work you realize suite toolset alright great Pete I appreciate you helping kind of lay the groundwork we're gonna be back in a quick second one of your peers from Dell MC to dig into the product so stay with us we'll be back right after this this quick break [Music] vx block system 1000 simplifies IT accelerates the pace of innovation and reduces operating costs storage compute networking and virtualization components are all unified in a single system transforming operations and delivering better business outcomes faster this is achieved by five foundational pillars that set Dell EMC apart as the leading data center solutions provider each VX blocks system 1000 is engineered manufactured managed sustained and supported as one welcome back joining me to dig into this announcement is Dan Mita who's the vice president of converged infrastructure engineering at Dell EMC damn thanks for joining us thanks for having me all right so Pete kind of teased out of what we're doing here talked about what we've been building on for the last ten years in the converging infrastructure industry please elaborate you know what this is and shuttle from there yeah absolutely so to your point we know customers have been buying VX blocks and V blocks for the last ten years and there's lots of good reasons behind all of that we also know that customers been asking us for better monitoring better reporting and more orchestration capabilities we this announcement we think we're meeting those challenges so there's three things that I'd like to talk about one is we're gonna help customers raise the bar around awareness of what's going on within the environment we'll do that through health checks and dashboards performance dashboarding real-time alerting for the first time the second thing we'll talk about is we talked about a different level of automation than we've ever had before when it comes to orchestration we'll be introducing the ability to set up the services necessary to run orchestrated workflows and then our intention is to bring to market those engineered workflows and lastly would be you know analytics deeper analytics for customers that want to go even further into why their system is drifted from a known good state we're gonna give them the capabilities to see that great so Dan I think back from the earliest days that you know Vblock was always architected to you know transform the way operations are done what really differentiates this you know how important is there are things like the analytics of you're doing yeah sure so you're right today our customers use element managers to do most of that what this tool will allow them to do is kind of abstract a lot of the complexity folk in the element managers themselves if you think about an example where our customer wants to provision an ESXi host add it to a cluster and you say a Power Max bulan we know there's about a dozen manual steps to do that it cuts across four element managers and that also means you're going to be touching your administrators across compute network storage and virtualization with this single tool that will guide you first by checking the environment taking you through an orderly set of questions or inputs and then lastly validating the environment we know that we're going to help customers eliminate any undue harm that might do to an environment but we're also gonna save them time effort and money by getting it done quicker ok so Dan it sounds like there's a new suite of software explain it exactly what is it and how do all these pieces fit together yeah so there's three pieces in this week foundational is what we call the X blocks central so the X Box central is going to go out mandatory with all new VX blocks we're also going to make it available to our customers running older 300 500 and 700 family the X blocks and we'll provide a migration path for customers that are using vision today that's the tool that's going to allow them to do that performance health and RCM compliance dashboarding as well as do metrics based in real-time alerting one loved one step up from that one layer up from that is what we call the X block orchestration so this this product is being built underneath the V realize operations or excuse me orchestration tool and it's essentially like I said it's going to provide those all of those tools for setting up the services to run the workflows and then we'll provide those workflows so that example that I gave just a minute ago about provisioning that host will have a workflow from that right out of the gate ok so you mentioned the the vir ops thing you know VMware has always been a you know a very important piece of the whole stack there's yeah be in front of everything in the product line while you're announcing it this week at you know vmworld your and you know explain a little bit more that integration between the VMware pieces so you mentioned V Rob's and that's the third piece in this suite right so that is that it's going to provide us the dashboarding to provide all of that detailed analytics so if you think about it we're using V realized opera orchestra ssin as a workflow engine we're using V ROPS for that intelligent insight into the operations as a framework for the things that we're doing but essentially what we've given customers at this point is a framework for a cloud management or a cloud operations model sitting on top of a converged infrastructure alright Dan thanks for explaining all that now we're gonna throw it over to a customer to really hear what they think of this announcement when we started to talk about the needs to innovate within business technology and move forward with the business we knew we had to advance our technology offerings standardize our data center and help bring all our technology to current date vs block allowed us to do that in one purchase and also allowed us to basically bring our entire data center ten years forward with one step the benefits we've seen from the X block from my side of the house I now have that sleep at night capability because I have full high availability I have industry-leading technology the performance is there their applications are now more available we now have a platform where we can modernize our entire system we can add blades we can add storage we can add networking as we need it out of the box all knowing that it's been engineered and architected to work together it has literally set it and forget it for us we go about our daily business and now we've transitioned from a maintenance time set and a maintenance mindset to now we can participate in meetings to help drive business innovation help drive digital transformation within our company and really be that true IT strategic partner the business is looking for with the implementation of VX blocks central upcoming we should be able to get a better idea of what's going on in our VX block through one dashboard we're very sensitive about the number of dashboards we try to view do the whole death bi dashboard situation especially for a small team we really believe yes block central is going to be beneficial for us to have a quick health overview of our entire unit encompassing all components as we discussed additional features coming out for the VX block one of the more interesting ones for me was to see the integration of VMware's be realized product into the VX block most importantly focused around orchestration and analytics that's something that we don't do a lot of right now but as our company continues to grow and we continue to expand our VX block into additional offerings I can see that being beneficial especially for our small team being able to you know or orchestrate and automate kind of daily tasks that we do now may benefit our team in the future and then the analytics piece as we continue to be a almost a service provider for our business partners having that analytic information available to us could be very beneficial from a from a cost revenue standpoint for us to show kind of the return on investment for our company one of the things that we kind of look forward to that the opportunities of VX block is going to give us given the feature set that's coming out is the ability to use automation for some of our daily business tasks that maybe is something as simple as moving a virtual machine from one host to another that seems pretty mundane at this point but as our company grows and workloads get more complex having the automation availability to be able to do that and have VMware do that on its own it's going to benefit our team always love hearing from customers I'm Peter Burris here in our Palo Alto studios let's also hear from a very important partner in this overall announcement that's VMware we've got OJ Singh who's a senior vice president and general manager the cloud management business unit at VMware with us AJ welcome to the cube thank you Peter of that to be here so Archie we've been hearing a lot of great new technology about you know converged infrastructure and how you do better automation and how you do better you know discovery and whatnot associated with it but these technologies been for around for a while and VMware has been a crucial partner of this journey for quite some time give us a little bit about the history absolutely you know this is a as you rightly pointed a long history with a VMware and Dell EMC goes back over a decade ago I started with Vblock in those days and we literally defined the converged infrastructure market at that point and and this partnership has continued to evolve and so this announcement we are really excited to be here you know to continue to announce our joint solutions to our common customers you know in this whole VX blocks 1000 along with the vitalife suite well the VX block Hardware foundation with VMware software foundation was one of the first places where customers actually started building what we now call private clouds tell us a little bit about how that technology came together and how that vision came together and how your customers have been responding to this combinations partnership for a while absolutely if you think about it from a customer standpoint they love the fact that it is a pre engineered solution and you know they have to put less effort and doing the lifecycle management maintenance of the solution so as part of kind of making it a pre engineered solution what we've done is you know made it such that the integrations between the VX block and visualize are out of the box so we put some critical components you know are of course the vSphere and NSX in there but in addition to that for the virial I set we have vro Orchestrator already built in there we have a special management pack that gets into detail dashboards that are related to the hardware associated with the X block also pre integrated in there so that if via ops runs in there it'll automatically kind of figure that as a dashboard out and can configure them and then finally we have VRA or you know an industry-leading automation platform that allows you self-service and literally build a private cloud on top of the X block so the VX central software has been letting or is now allows a customer to make better use of VMware yes similarly some of the new advancements that you're making within VMware are going to help VX bar customers get more out of their devices as well tell us a little bit about some of the recent announcements you've made that are very complimentary absolutely you know to some extent you know the V realized journey has been a journey about at the end of the day in enabling our customers to set up a self-managed private cloud and do large extent we're heading in the direction of what we say self-driving operations using machine learning technologies and all of that so in that kind of direction in that vision if you may we've actually now released with a great integration between VRA and via ops that for the first time closes the loop between the two solutions so that you can start to do intelligent workload placement right depending upon if I'm trying to optimize for cost I'm trying to optimize for tier of service you know whether it's bronze silver gold tier service I'm trying to optimize for software license management you know Oracle license is only going on Oracle tier etcetera this closed-loop with policy ensures you do that and that's the first step in this direction of self-driving that's a very important direction because customers are gonna try to build more complex systems based on or support more complex applications without at the same time seeing that complexity show up in the administration side now that leaves the last question I have because ultimately the two of you are working to make together to make customers successful so tell us a little bit about how your track record your history and your direction of working together in support in service to customers is going and where you think it's gonna go absolutely so we continue to work very closely in partnership and as partners we are committed to support our customers through thick and thin you know to make sure that they can have these engineered pre-engineered clouds set up so they can get the benefits of these clouds lower cost to serve you know in terms of highly efficient workload the fact as much as possible in the you know let me tell about of hardware that's available and at the same time the automation and the self-service that enables the agility so the development teams can build software quickly I think provision software really fast so those are the kind of benefits lower cost agility but in partnership jointly serving our customers RJ Singh senior vice president general manager of the VMware cloud management business unit thanks again for beyond the cube thank you Peter glad to be here Stu back to you all right thanks Peter for sharing that VMware perspective to help understand a little bit more some of the customer implications we're back with Dan and Pete Pete we talked about there's new management there's a few different software packages is this exclusively for the new generation of VX block 1000 or you know who the existing customers will be able to use this sure I mean obviously advanced management features are important to all of our customers so we specifically designed the Xbox central to run both on existing VX block customers and of course in our new VX blocks that were a lot of the factor as well alright so Dan we've talked about the progress we've made the the you know great maturation in these solutions set what's next what customers expect and what should we be looking for from Dellums in the future so this the thing with us is always data center operations simplification if you think about it what we're introducing today is all about simplifying and provisioning and management of the existing system within the system we've heard also from customers what they look for us next to do is to try to improve the upgrade process simplify that as well so we've already got some development efforts working on that we'll be excited and news for later this year or early next year janna follow-up went dance that we always talked to our customers about what they're looking for in addition to more automation and we're monitoring support they want to go to consume their resources in a more agile environment cloud like a farm and even on-premises so that combined with the be realized suite of products we're going to be providing more cloud live experience to our customers for their yeah walks in the future alright Pete and Dan thank you so much for sharing this news we're gonna now turn it over to the community so you've heard about the announcement we've been talking for quite a long time at wiki bond about how automation and tools are gonna hopefully help make your job easier so want you to dig in ask the questions what do you like what do you want to see more of and so everybody let's growl chat great