from the silicon angle media office in Boston Massachusetts it's the queue now here's your host David on tape hi everybody welcome to this cute conversation sponsored by Dell EMC today we're gonna cover deli MCS next-generation data protection announcement but before we get into it I want to talk a little bit about data is data an asset or a liability you know many years ago people used to look at data because it was growing so fast it was so expensive to manage they looked at it really is a liability that had to be managed but that's changed data today is viewed as an asset why is that I would say it's because a digital business what's the difference between a business in a digital business we think it's how they use data digital businesses put data at the core it's their most important asset they're trying to figure out how data contributes to the moneth estate monetization or the mission of the business the problem is the data is plentiful but insights really aren't people want insights that drive business impact in a digital world protecting that data has never been more critical but it's complicated you've got data on prem you've got data in the cloud you've got data at the edge so what we've seen post acquisition of emc by dell is the company has dramatically accelerated the cadence of announcements and they're further enhancing their portfolio today and we're gonna talk about that we've got really three segments today I'm gonna talk to a real Barret about the announcement in the hard news we're gonna look at a short video and then Beth Phelan the president of the Dell UMC Data Protection Division is gonna come in and talk about the vision so let's get right into it Rhea Barret great to see you again thanks for coming on thank you so much Dave it's always a pleasure being here yeah well you've been here a few times this year haven't you a few times yeah quake coming here to opening presents on a holiday because it's the professional equivalent and I think we've been here four times already this year yeah that's right we had you here early in the winter and then of course pre Dell technologies world and we talked about those the survey that you guys did and here we are again so okay so you've got this market momentum I talked about that a little bit the space is is growing what's the news today we have some exciting before I talk about the news though I do want to talk about when we were here in April if you remember we introduced some exciting new products into our portfolio it was protocol power protect Data Manager our brand new next-generation software for data management we introduced an integrated appliance power protect x-series the multi-dimensional appliances basically as well as an IDP a a terabyte IDP a again these are all important because they're proof points of our commitment to our customers in terms of delivering industry-leading appliances as well as software-defined solutions to meet their ever-growing ever more complicated data protection environments from the core to the edge to the cloud so as I said I mean you guys are accelerating the cadence of announcements so how does all that fit in to what you're announcing today what are you introducing I'm actually really this is an exciting present for me because as you know in February when we talked about data domain we were celebrating a very important milestone data domain has been the bedrock and the foundation of our portfolio and since its inception it not only defined a brand new market and disrupted an existing market but it also led the market for over a decade as the as the lead product and the lead solution that customers chose that makes us announcement and this president even sweeter because I'm really here to introduce the next generation data domain power protect dd the ultimate data protection appliance so power protect that's that's kind of the new brand that you guys are using yeah and and so that's that's exactly the Cadell using it across its entire portfolio yeah we're powering up the portfolio and data protection is no exception we're introducing three new models under the new power protect DD umbrella its power protect sixty nine hundred ninety four hundred and ninety nine hundred that's replacing actually four four models and we're also what you'll notice is the power protect the DD 3300 as well as the power protect virtual edition will be parts of the solution for our customers so how how should we think about the value from a customer perspective that you're delivering yeah that's great at the end of the day it's all about customer value and when we think about data domain and what it meant to our customers in terms of proven solutions it's all about the next generation really taking that and and even even raising the bar further so for customers what are they looking for a cloud is everywhere so multi cloud is one of those facets the other is really around performance efficiency and security because those issues are never going away if not only getting exasperated and multi-dimensional appliance portfolio it's part of a bigger portfolio which is important from giving our customers choice so what about the business impact I mean sharing metrics or data I mean how do we you know quantify this sure absolutely it's we're all about measurement and data it's very important and customers really want to understand the value so you look at let's go one by one let's look at fast customers what are they trying to do what's the urgency it's all about restore speeds and what we're seeing with the power protect DD series is SL O's where customers have up to 38 percent faster backups and 36 percent faster restores so again really critical for our customers let's talk about efficiency next that's been a bedrock customers want efficiency because number one it really impacts their cost of ownership and with the new power protect DD series we're seeing 25 percent more usable capacity in half the rack space and and that's the case for the DD 9900 which means that one DD 9900 can replace 2 DD 9800 racks in the same footprint lower TCO is critical again we're doing the efficiency really matters because we're trying to make sure as the data growth is there as customers are looking for performance their cost of protection isn't going linearly up with that and with our new systems we're seeing up to 65 to 1 data reduction and that's really allowing us to be able to have up to 81 petabytes of logical data stored in the 9900 s so again up to sixty two point five percent more logical capacity per rack which is unheard of as well as the ability to grow in place grow in in in place capacity so customers can license have shelves and and you know seamlessly scale up within the family well it because people you know they want to keep investing in data centers that's a big part of you know the cloud value proposition so you know being able to more efficiently use the existing spaces keep what about you know ransomware is a hot topic how you guys how does this announcement fit into what you're doing you know with your ransomware solutions thank you Dave actually secure is one of our our pillars so it's fast efficient secure and Security's all about really customers being able to recover under any stringent circumstance and the security our cyber recovery solution is basically completely integrated into the power protect DD where customers can recover in in the event of a ransomware attack so it's that air-gap ability to be able to make sure that even in the you know most taxing recovery scenario that you have a solution and what about what about the cloud cloud is a target I mean that's a big topic of conversation there's a lot of use cases dr and many others where does the cloud fit into yeah you can't have a data protection solution if you can't address a multitude of cloud use cases protection use cases so that's in terms of being able to protect information to the cloud protect information from the cloud and protect information in the cloud and with our cloud long-term retention with our cloud tearing capabilities built in on day one customers will be able to get a slew of capabilities that is a page basically built into the products so i said you've been accelerating the pace of announcements can you paint a picture of the portfolio how should we think about it now oh yeah absolutely again i think one of the most important elements that the dull emc data protection portfolio brings to bear for our customers regardless of their you know size and scope is flexibility in terms of their needs whether it's our purpose-built appliances our integrated appliances or a software-defined solutions and the power protect DD Series is part of this now multi-dimensional portfolio so being able to scale up with the power protect DD series appliances as well as scale out with the power protect x-series appliances whether it's integrated or hybrid whether it's all I mean integrated or Target whether it's all flash or hybrid whether it's really an appliance or software define that's the amount of flexibility that our customers have to be able to make sure any workload no matter where it resides will get protected and meet their solos in the lowest cost of ownership possible well space used to be pretty straightforward really you know you backup an on-prem you know system and that was kind of it now you got the cloud you got the edge you got there you know ransomware all kinds of complicated stuff going on so congratulations on the announcement and it was great to have you again always a pleasure thank you Dave you're welcome all right keep it right here we're gonna watch a short video and then we'll come back with Beth Phelan bright back we're not ready to say job well done we keep working building comprehensive technology that protects and manages your data from the edge to the core to the cloud we won't rest at being your number one we evolved creating technology that's fast secure and even more efficient that reduces the risk of data loss we are forging the future by building on the past Dell EMC power protect DD series the next generation of data domain protection storage appliances the power protect DD series provides up to one point two five petabytes of capacity in a single rack using 30 percent higher data compression to lower costs but there's more to this appliance than a beautiful form it's also the preferred protection storage for data that's backed up and managed by power protect software power protects DD series appliances help you simplify your multi cloud environments and gain more efficient operations and because data protection capacity is challenging to predict we engineered our multi-dimensional power protect appliance portfolio with flexibility and agility at its core you can easily scale up and scale out to future-proof your environment Dell EMC power protect DD series the ultimate protection storage appliance we're back with Beth Phelan who's the president of the Dell MC data protection division that's good to see you it's great to be here you've been busy we have been so what's on your mind these days you know just adding to what we are said before this is a huge announcement in the history of data domain which by itself changed the data protection industry and now as we introduce power protect dd we're bringing that proven technology into the future couldn't be more excited what are some of the highlights that you're really into that you know get you excited for customers yeah I mean we recovered much of it but one thing that I'm particularly convinced it's going to be a game-changer is enabling data reuse customers don't want their backup data to be locked away more and more customers want to take advantage of it either for a quick recovery or for analytics tests and of and so with the improvements that we've made with instant access and instant recovery now up to 60 concurrent VMs can be available from your power protect DD 60,000 a ops we're really changing the way data domain can be used power tech dd makes it something that they can use not only for their backup for also a whole set of data reuse cases so under your leadership your division has really accelerated the the announcement cadence how about the software side of things I mean how does that relate if people want you know they think cloud that thinks SAS how is that effect your business I mean I hope people remember that just back here in July we announced power protect data manager which is our next generation software it includes power protect central which is a SAS based capability starting out with monitoring but over time we'll be filling that out Palpa Tech Data Manager is finely tuned to work with power track dd so while you know the prevalence of data domain historically has really been you know built on the fact that we let customers choose right if they want to use Dell EMC software wonderful but if they've already made a choice we also have always supported that broad ecosystem we will continue that with power protect dd but the best choice in our view is going to continue to be to use Dell EMC software and now with power protect Data Manager you're going to get absolute best capabilities combined with power protect DD so make sure I understand so you say Dell EMC on Dell EMC you're gonna get you know the best experience but if for whatever reason I choose some other product I can integrate in absolutely great how about disaster recovery it's a key topic it's a painful topic it's expensive you know that historically you've seen the three site dr it's usually bespoke separate tools what are you doing for customers around deal yeah so the nice thing is that in this world of multi-cloud configurations it's easier and easier for more companies to actually have a full dr strategy by doing cloud disaster recovery you can set up your environment without those sort of old-school approach of having a separate on-prem facility that was just for disasters doesn't seem viable as we go forward I expect fewer and fewer companies will choose that so with poverty' DD on day one combined with power protect data manager they'll be able to use our cloud disaster recovery capabilities that include orchestration just three steps to failover two steps to fail back and you get all the benefits of disaster recovery but at a lower cost the ability agility by leveraging the cloud provider of your choice we the market has really changed a lot since the days when he had data replacing tape yeah it was pretty straightforward and now you've got the you know the cloud you got the edge you have hybrid you've got heightened security concerns so you have to be kind of a trend spotter in your role what are you seeing as sort of where you're taking this what's the vision for the division and the organization yeah our strategy has been very consistent we're recognizing that data is first that we have to align closely with the application managers to make it easy for those customers to protect their data seamlessly but at the same time we have to protect that data no matter where it is on-premise on the edge in the cloud and no matter how customers are deploying their applications so we're continuing to execute on our multi-dimensional appliance and software-defined data protection strategy but we're now augmenting that with a concept of global scale and I think that that global scale concept is going to really bring us into the future so I've said many times that you know we've moved beyond the innovation of stemming from Moore's Law that's not the heart of it anymore it's data it's machine intelligence and artificial intelligence and it's cloud because of scale so explain further global scale and what you mean by that so what we found is you know obviously customers enjoy the benefits of scale out we have that with the X 400 where they need those benefits of easy expansion of capacity easy movement of backup data sets across location to meet that capacity intelligent placement of that backup data sets we need that capability beyond a single appliance and so as we think about the concept of global scale we're looking at how do we enable all of our multi-dimensional appliances to participate in those use cases and bring those benefits across the ecosystem so breaking some of those physical barriers and being able to view my data in its in its form which is also just distributed right all right good exciting congratulations we'll see you next month probably well thanks again for for coming on and sharing this this announcement and we'll be watching thank you for watching everybody you can get more information I'm sure at deli mc.com right you guys got your data protection side of the site so go there check it out and thanks for watching everybody we'll see you next time

>> From the SiliconANGLE Media office in Boston, Massachusetts. It's theCUBE. Now, here's your host, Dave Vellante. >> Thanks Peter. We're back for the deep dive. Beth Phalen is joining us again and Ruya Barret who's the vice president of marketing for Dell EMC's data protection division. Thanks guys for coming on. Ruya let me start with you. Why are customers, what are they telling you in terms of why they're acquiring your data protection solutions? >> Well Beth talked a little bit about the engineering effort and collaboration we've been putting in place and so did Yang Ming with Vmware. So whether that's integration into vCenter or vSphere, or vRealize operations manager, vRealize automation or vCloud director. All of this work, all of this engineering effort and engineering hours is really to do two things deliver simply powerful data protection for VMware customers. >> What do you mean by simple? >> Simple. Well simple comes in two types of approaches, right? Simple is through automation. One of the things that we've done is really automate across the data protection stack for VMware, whereas 99% of the market solutions really leave it off at policy management, so they automate the policy layer. We automate not only the policy layer but the vProxy deployment, as well as the data movement. We have five types of data movement capabilities that have been automated, whether you're going directly from storage, to protection storage, whether you're doing client to protection storage, whether you're doing application to protection storage, or whether you're doing hypervisor direct to application storage. So it really is to automate and to maximize the performance of to meet the customer's service levels. So automation is critical when you're doing that. The other part of automation could be in how easy Cloud is for the admins and users. It really has to do with being able to orchestrate all of the activities, you know, very simply and easily. Simplicity is also management. We are hearing more and more that the admins are taking on the role of doing the backups and restores so our efforts with VMware have been to really simplify the management so that they can use their native tools. We've integrated with VMware for the V admins to be able to take backup and restore just a part of their daily operational tasks. >> So when you talk about power, is that performance? You've referenced performance but is it just performance or is it more than that? >> That's also a great question Dave, thank you. Power really, in terms of data protection, is three-fold. It's power in making sure that you have a single powerful solution that really covers a comprehensive set of applications and requirements, not only for today, but also tomorrow as needs. So that comprehensive coverage, whether you're on premise or in the Cloud is really critical. Power means performance, of course it means performance. Being able to deliver the highest performing protection and more importantly restores, is critical to our customers. Power also means not sacrificing efficiency to get that performance. So efficiency we have the best source side deduplication technology in the market. That, coupled with the performance is really critical to our customers. So all of these, the simplicity, the comprehensive coverage, the performance, the efficiency, also drives the lowest cost to protect for our customers. >> All right. I want to bring Beth Phalen into the conversation. Beth, let's talk about Cloud a little bit. A lot of people feel as though I can take data, I can dump it into an object store in the Cloud, and I'm protected. Your thoughts. >> Yeah, we hear that same misconception, and in fact the exact opposite is true. It's even more important that people have world class data protection when they're bringing Cloud into their IT environment. They have to know where their data is and how is it protected and how to restore it. So we have a few innovations that are going on here. For a long time we've had our hyper Cloud extensions. You can do Cloud tearing directly from data domain, and now we've also extended what you can do if you're a VMware Cloud AWS customer so that you can use that for your Cloud DR configuration, fail over to AWS with VMware Cloud, and then fail back with Vmotion if you choose to, and that's great for customers who don't want to have a second site, but do want to have confidence that they can recover if there's a disaster. On top of that we've also been doing some really great work with VMware with VCloud director integration. Data protection as a service is growing like crazy. It's highly popular around the globe as a way to consume data protection, and so now you can integrate both your VMware tasks and your data protection tasks from one UI in the cloud director. These are just a few of the things that we're doing. Comprehensively bringing data protection to the cloud is essential. >> Great, okay. Dell EMC just recently made an announcement. The IDPA DP4400. Ruya, what's it all about? Explain it. >> Absolutely. So what we announced is really an integrated data protection appliance turn key, purpose built, to meet the specific requirements of mid-size customers. It's really to bring that enterprise sensibility and protection to our mid-size customers. It's all-inclusive in terms of capabilities so if you're talking about backup, restore, replication, disaster recovery, Cloud disaster recovery and Cloud long-term retention. All at your fingertips, all included, as well as all of the capabilities we talked about in terms of enabling VM admins to be able to do all of their daily tasks and operations through their own native tools and UIs. So it's really all about bringing simply powerful data protection to mid-size customers at the lowest cost to protect, and we now also have a guarantee under our future proof loyalty program, we are introducing a 55 to one deduplication guarantee for those exact customers. >> Okay. Beth, I wonder if you could talk about the motivation for this product. Why did you build it and why is it relevant for mid-size customers? >> So we're known as number one in enterprise data protection. We're known for our world class, best in the class, best in the world dedu capabilities, and what we've done is we've taken the learnings and the IP that we have that served enterprise customers for all of these years and then we're making that accessible to mid-size customers, and there are so many companies out there that can take advantage of our technology that maybe couldn't before these announcements. So by building this we've created a product that a mid-size company may have a small IT staff. Like I said at the beginning, may have VM admins who are also responsible for data protection. Now they can have what we bring to the market with best in class data protection. >> I want to follow up with you on simple and powerful. What is your perspective on simple? What does it mean for customers? >> I mean if you break it down, simple means simple to deploy two times faster than traditional data protection. Simple means easier to manage with modern HTML five interfaces that include the data protection, day to day tasks, also include reporting. Simple means easier to grow, growing in place from 24 terabytes up to 96 terabytes with just a simple software license to add at 12 terabyte increments. So all of those things come together to reduce the amount of time that an IT admin has to spend on data protection. >> So when I hear powerful and I hear mid-size customers I'm thinking, okay I want to bring enterprise class data protection down to the mid-size organization. Is that what it means? Can you actually succeed in doing that? >> If I'm an IT admin, I want to make sure that I can protect all of my data as quickly and efficiently as possible, and so we have the broadest support matrix in the industry. I don't have to bring in multiple products to support protection of my different applications, that's key. That's one thing. The other thing is I want to be able to scale. I don't want to have to be forced to bring in new products. With this, you have a logical five terabytes on prim. You can grow to protecting additional 10 terabytes in the Cloud, so that's another key piece of it, scalabililty. >> Petabytes, sorry, Petabytes. >> Petabytes. >> You said terabytes. (laughs) >> Of course, yes. What am I thinking? And then, last but not least, it's just performance. It runs on a 14G powered server. You're going to get the efficiency. You can protect five times as many VMs as you could without this kind of product. So all of those things come together for power, scalability, support matrix, and performance. >> Great, thank you. Okay, Ruya, let's talk about the business impact. Start with this sort of IT operations person. What does it mean for that individual? >> Yeah absolutely. So first, you're going to get your weekends back, right? So the product is just faster. We talked about it's simpler. You're not going to have to get a PhD on how to do data protection to be able to do your business. You're going to enable your V admins to be able to take on some of the tasks. So it's really about freeing up your weekends, having that sound mind that data protection is just happening, it works. We've already tried and tested this with some of the most crucial businesses with the most stringent service level requirements. It's just going to work, and by the way, you're going to look like a hero because with this 2U appliance, you're going to be able to support 15 petabytes across the most comprehensive coverage in the data center. So your boss is going to think you're just a super hero. >> Petabytes. >> Exactly. Petabytes, exactly. So it's tremendous for the IT user and also the business user. >> Wait, wait, what about the boss? What about the line of business? What does it mean to that individual? >> So if I'm the CEO or the CIO I really want to think about where am I putting my most skilled personnel, and my most skilled personnel, especially as IT is becoming so core to the business, is probably not best served doing data protection. So just being able to free up those resources to really drive applications or initiatives that are driving revenue for the business is critical. Number two, if I'm the boss, I don't want to overpay for data protection. Data protection is insurance for the business. You need it, but you don't want to overpay for it. So I think that lowest cost is a really critical requirement. The third one is really minimizing risk and compliance issues for the business. If I have the sound mind and the trust that this is just going to work, then I'm going to be able to recover my business no matter what the scenario, and that it's been tried and true in the biggest accounts across the world. I'm going to rest assured that I have less exposure to my business. >> Great. Ruya, Beth, thank you very much. Don't forget, we have an ask me anything crowd chat at the end of this session. So you can go in, login with Twitter, LinkedIn or Facebook and ask any question. All right, let's take a look at the product and then we're going to come back and get the analysts' perspective. Keep it right there. (electronic music)