>> Welcome everyone to "theCUBE's" coverage of "Compute engineered for your hybrid world," sponsored by HP and Intel. Today we're going to going to discuss how to transform your compute management experience with the new 4th Gen Intel Xeon scalable processors. Hello, I'm John Furrier, host of "theCUBE," and my guests today are Chinmay Ashok, director cloud engineering at Intel, and Koichiro Nakajima, principal product manager, compute at cloud services with HPE. Gentlemen, thanks for coming on this segment, "Transform your compute management experience." >> Thanks for having us. >> Great topic. A lot of people want to see that system management one pane of glass and want to manage everything. This is a really important topic and they started getting into distributed computing and cloud and hybrid. This is a major discussion point. What are some of the major trends you guys see in the system management space? >> Yeah, so system management is trying to help user manage their IT infrastructure effectively and efficiently. So, the system management is evolving along with the IT infrastructures which is trying to accommodate market trends. We have been observing the continuous trends like digital transformation, edge computing, and exponential data growth never stops. AI, machine learning, deep learning, cloud native applications, hybrid cloud, multi-cloud strategies. There's a lot of things going on. Also, COVID-19 pandemic has changed the way we live and work. These are all the things that, given a profound implication to the system design architectures that system management has to consider. Also, security has always been the very important topic, but it has become more important than ever before. Some of the research is saying that the cyber criminals becoming like a $10.5 trillion per year. We all do our efforts on the solution provider size and on the user side, but still cyber criminals are growing 15% year by year. So, with all this kind of thing in the mind, system management really have to evolve in a way to help user efficiently and effectively manage their more and more distributed IT infrastructure. >> Chinmay, what's your thoughts on the major trends in system management space? >> Thanks, John, Yeah, to add to what Koichiro said, I think especially with the view of the system or the service provider, as he was saying, is changing, is evolving over the last few years, especially with the advent of the cloud and the different types of cloud usage models like platform as a service, on-premises, of course, infrastructure is a service, but the traditional software as a service implies that the service provider needs a different view of the system and the context in which we need the CPU vendor, or the platform vendor needs to provide that, is changing. That includes both in-band telemetry being able to monitor what is going on on the system through traditional in-band methods, but also the advent of the out-of-band methods to do this without end user disruption is a key element to the enhancements that our customers are expecting from us as we deploy CPUs and platforms. >> That's great. You know what I love about this discussion is we had multiple generation enhancements, 4th Gen Xeon, 11th Gen ProLiant, iLOs going to come up with got another generation increase on that one. We'll get into that on the next segment, but while we're here, what is iLO? Can you guys define what that is and why it's important? >> Yeah, great question. Real quick, so HPE Integrated Lights-Out is the formal name of the product and we tend to call it as a iLO for short. iLO is HPE'S BMC. If you're familiar with this topic it's a Baseboard Management Controller. If not, this is a small computer on the server mother board and it runs independently from host CPU and the operating system. So, that's why it's named as Lights-Out. Now what can you do with the iLO? iLO really helps a user manage and use and monitor the server remotely, securely, throughout its life from the deployment to the retirement. So, you can really do things like, you know, turning a server power on, off, install operating system, access to IT, firmware update, and when you decide to retire server, you can completely wipe the data off that server so then it's ready to trash. iLO is really a best solution to manage a single server, but when you try to manage hundreds or thousand of servers in a larger scale environment, then managing server one by one by one through the iLO is not practical. So, HPE has two options. One of them is a HPE OneView. OneView is a best solution to manage a very complex, on-prem IT infrastructure that involves a thousand of servers as well as the other IT elements like fiber channel storage through the storage agent network and so on. Another option that we have is HPE for GreenLake Compute Ops Management. This is our latest, greatest product that we recently launched and this is a best solution to manage a distributed IT environment with multiple edge points or multiple clouds. And I recently involved in the customer conversation about the computer office management and with the hotel chain, global hotel chain with 9,000 locations worldwide and each of the location only have like a couple of servers to manage, but combined it's, you know, 27,000 servers and over the 9,000 locations, we didn't really have a great answer for that kind of environment before, but now HPE has GreenLake for computer office management for also deal with, you know, such kind of environment. >> Awesome. We're going to do a big dive on iLO in the next segment, but Chinmay, before we end this segment, what is PMT? >> Sure, so yeah, with the introduction of the 4th Gen Intel Xeon scalable processor, we of course introduce many new technologies like PCI Gen 5, DDR5, et cetera. And these are very key to general system provision, if you will. But with all of these new technologies come new sources of telemetry that the service provider now has to manage, right? So, the PMT is a technology called Platform Monitoring Technology. That is a capability that we introduced with the Intel 4th Gen Xeon scalable processor that allows the service provider to monitor all of these sources of telemetry within the system, within the system on chip, the CPU SOC, in all of these contexts that we talked about, like the hybrid cloud and cloud infrastructure as a service or platform as a service, but both in their in-band traditional telemetry collection models, but also out-of-band collection models such as the ones that Koichiro was talking about through the BMC et cetera. So, this is a key enhancement that we believe that takes the Intel product line closer to what the service providers require for managing their end user experience. >> Awesome, well thanks so much for spending the time in this segment. We're going to take a quick break, we're going to come back and we're going to discuss more what's new with Gen 11 and iLO 6. You're watching "theCUBE," the leader in high tech enterprise coverage. We'll be right back. (light music) Welcome back. We're continuing the coverage of "theCUBE's" coverage of compute engineered for your hybrid world. I'm John Furrier, I'm joined by Chinmay Ashok who's from Intel and Koichiro Nakajima with HPE. We're going to dive deeper into transforming your compute management experience with 4th Gen Intel Xeon scalable processors and HP ProLiant Gen11. Okay, let's get into it. We want to talk about Gen11. What's new with Gen11? What's new with iLO 6? So, NexGen increases in performance capabilities. What's new, what's new at Gen11 and iLO 6 let's go. >> Yeah, iLO 6 accommodates a lot of new features and the latest, greatest technology advancements like a new generation CPUs, DDR5 memories, PCI Gen 5, GPGPUs, SmartNICs. There's a lot of great feature functions. So, it's an iLO, make sure that supports all the use cases that associate with those latest, greatest advancements. For instance, like you know, some of the higher thermal design point CPU SKUs that requires a liquid cooling. We all support those kind of things. And also iLO6 accommodates latest, greatest industry standard system management, standard specifications, for instance, like an DMTF, TLDN, DMTF, RDE, SPDM. And what are these means for the iLO6 and Gen11? iLO6 really offers the greatest manageability and monitoring user experiences as well as the greatest automation through the refresh APIs. >> Chinmay, what's your thoughts on the Gen11 and iLO6? You're at Intel, you're enabling all this innovation. >> Yeah. >> What's the new features? >> Yeah, thanks John. Yeah, so yeah, to add to what Koichiro said, I think with the introduction of Gen11, 4th Gen Intel Xeon scalable processor, we have all of these rich new feature sets, right? With the DDR5, PCI Gen5, liquid cooling, et cetera. And then all of these new accelerators for various specific workloads that customers can use using this processor. So, as we were discussing previously, what this brings is all of these different sources of telemetry, right? So, our sources of data that the system provider or the service provider then needs to utilize to manage the compute experience for their end user. And so, what's new from that perspective is Intel realized that these new different sources of telemetry and the new mechanisms by which the service provider has to extract this telemetry required us to fundamentally think about how we provide the telemetry experience to the service provider. And that meant extending our existing best-in-class, in-band telemetry capabilities that we have today already built into in market Intel processors. But now, extending that with the introduction of the PMT, the Platform Monitoring Technology, that allows us to expand on that in-band telemetry, but also include all of these new sources of telemetry data through all of these new accelerators through the new features like PCI Gen5, DDR5, et cetera, but also bring in that out-of-band telemetry management experience. And so, I think that's a key innovation here, helping prepare for the world that the cloud is enabling. >> It's interesting, you know, Koichiro you had mentioned on the previous segment, COVID-19, we all know the impact of how that changed, how IT at the managed, you know, all of a sudden remote work, right? So, as you have cloud go to hybrid, now we got the edge coming, we're talking about a distributed computing environment, we got telemetry, you got management. This is a huge shift and it's happening super fast. What's the Gen11 iLO6 mean for architects as they start to look at going beyond hybrid and going to the edge, you're going to need all this telemetry. What's the impact? Can you guys just riff and share your thoughts on what this means for that kind of NexGen cloud that we see coming on on which is essentially distributed computing. >> Yeah, that's a great topic to discuss. So, there's a couple of the things. Really, to make sure those remote environment and also the management distributed IT environments, the system management has to reach across the remote location, across the internet connections, and the connectivities. So, the system management protocol, for instance, like traditionally IPMI or SNMP, or those things, got to be modernized into more restful API and those modern integration friendly to the modern tool chains. So, we're investing on those like refresh APIs and also again, the security becomes paramount importance because those are exposed to the bad people to snoop and trying to do some bad thing like men in a middle attacks, things like that. So we really, you know, focus on the security side on the two aspects on the iLO6 and Gen11. One other thing is we continue our industry unique silicon root of trust technology. So, that one is fortunate platform making sure the platform firmware, only the authentic and legitimate image of the firmware can run on HP server. And when you check in, validating the firmware images, the root of the trust reside in the silicon. So, no one can change it. Even the bad people trying to change the root of trust, it's bond in the chips so you cannot really change. And that's why, even bad people trying to compromise, you know, install compromise the firmware image on the HPE servers, you cannot do that. Another thing is we're making a lot of enhancements to make sure security on board our HP server into your network or onto a services like a GreenLake. Give you a couple of example, for instance, like a IDevID, Initial Device ID. That one is conforming to IEEE 802.1AR and it's immutable so no one can change it. And by using the IDevID, you can really identify you are not onboarding a rogue server or unknown server, but the server that you you want to onboard, right? It's absolutely important. Another thing is like platform certificate. Platform certificate really is the measurement of the configuration. So again, this is a great feature that makes sure you receive a server from the factory and no one during the transportation touch the server and alter the configuration. >> Chinmay, what's your reaction to this new distributed NextGen cloud? You got data, security, edge, move the compute to the data, don't move the data around. These are big conversations. >> Yeah, great question, John. I think this is an important thing to consider for the end user, the service provider in all of these contexts, right? I think Koichiro mentioned some of these key elements that go into as we develop and design these new products. But for example, from a security perspective, we introduce the trust domain extensions, TDX feature, for confidential computing in Intel 4th Generation Xeon scalable processors. And that enables the isolation of user workloads in these cloud environments, et cetera. But again, going back to the point Koichiro was making where if you go to the edge, you go to the cloud and then have the edge connect to the cloud you have independent networks for system management, independent networks for user data, et cetera. So, you need the ability to create that isolation. All of this telemetry data that needs to be isolated from the user, but used by the service provider to provide the best experience. All of these are built on the foundations of technologies such as TDX, PMT, iLO6, et cetera. >> Great stuff, gentlemen. Well, we have a lot more to discuss on our next segment. We're going to take a break here before wrapping up. We'll be right back with more. You're watching "theCUBE," the leader in high tech coverage. (light music) Okay, welcome back here, on "theCUBE's" coverage of "Compute engineered for your hybrid world." I'm John Furrier, host of the Cube. We're wrapping up our discussion here on transforming compute management experience with 4th Gen Intel Xeon scalable processors and obviously HPE ProLiant Gen11. Gentlemen, welcome back. Let's get into the takeaways for this discussion. Obviously, systems management has been around for a while, but transforming that experience on the management side is super important as the environment just radically changing for the better. What are some of the key takeaways for the audience watching here that they should put into their kind of tickler file and/or put on their to-do list to keep an eye on? >> Yeah, so Gen11 and iLO6 offers the latest, greatest technologies with new generation CPUs, DDR5, PCI Gen5, and so on and on. There's a lot of things in there and also iLO6 is the most mature version of iLO and it offers the best manageability and security. On top of iLO, HP offers the best of read management options like HP OneView and Compute Ops Management. It's really a lot of the things that help user achieve a lot of the things regardless of the use case like edge computing, or distributed IT, or hybrid strategy and so on and on. And you could also have a great system management that you can unleash all the full potential of latest, greatest technology. >> Chinmay, what's your thoughts on the key takeaways? Obviously as the world's changing, more gen chips are coming out, specialized workloads, performance. I mean, I've never met anyone that says they want to run on slower infrastructure. I mean, come on, performance matters. >> Yes, no, it definitely, I think one of the key things I would say is yes, with Gen11 Intel for gen scalable we're introducing all of these technologies, but I think one of the key things that has grown over the last few years is the view of the system provider, the abstraction that's needed, right? Like the end user today is migrating a lot of what they're traditionally used to from a physical compute perspective to the cloud. Everything goes to the cloud and when that happens there's a lot of just the experience that the end user sees, but everything underneath is abstracted away and then managed by the system provider, right? So we at Intel, and of course, our partners at HP, we have spent a lot of time figuring out what are the best sets of features that provide that best system management experience that allow for that abstraction to work seamlessly without the end user noticing? And I think from that perspective, the 4th Gen Intel Xeon scalable processors is so far the best Intel product that we have introduced that is prepared for that type of abstraction. >> So, I'm going to put my customer hat on for a second. I'll ask you both. What's in it for me? I'm the customer. What's in it for me? What's the benefit to me? What does this all mean to me? What's my win? >> Yeah, I can start there. I think the key thing here is that when we create capabilities that allow you to build the best cloud, at the end of the day that efficiency, that performance, all of that translates to a better experience for the consumer, right? So, as the service provider is able to have all of these myriad capabilities to use and choose from and then manage the system experience, what that implies is that the end user sees a seamless experience as they go from one application to another as they go about their daily lives. >> Koichiro, what's your thoughts on what's in it for me? You guys got a lot of engineering going on in Gen11, every gen increase always is a step function and increase of value. What's in it for me? What do I care? What's in it for me? I'm the customer. >> Alright. Yeah, so I fully agree with Chinmay's point. You know, he lays out the all the good points, right? Again, you know what the Gen11 and iLO6 offer all the latest, greatest features and all the technology and advancements are packed in the Gen11 platform and iLO6 unleash all full potentials for those benefits. And things are really dynamic in today's world and IT system also going to be agile and the system management get really far, to the point like we never imagine what the system management can do in the past. For instance, the managing on-prem devices across multiple locations from a single point, like a single pane of glass on the cloud management system, management on the cloud, that's what really the compute office management that HP offers. It's all new and it's really help customers unleash full potential of the gear and their investment and provide the best TCO and ROIs, right? I'm very excited that all the things that all the teams have worked for the multiple years have finally come to their life and to the public. And I can't really wait to see our customers start putting their hands on and enjoy the benefit of the latest, greatest offerings. >> Yeah, 4th Gen Xeon, Gen11 ProLiant, I mean, all the things coming together, accelerators, more cores. You got data, you got compute, and you got now this idea of security, I mean, you got hitting all the points, data and security big features here, right? Data being computed in a way with Gen4 and Gen11. This is like the big theme, data security, kind of the the big part of the core here in this announcement, in this relationship. >> Absolutely. I believe, I think the key things as these new generations of processors enable is new types of compute which imply is more types of data, more types of and hence, with more types of data, more types of compute. You have more types of system management more differentiation that the service provider has to then deal with, the disaggregation that they have to deal with. So yes, absolutely this is, I think exciting times for end users, but also for new frontiers for service providers to go tackle. And we believe that the features that we're introducing with this CPU and this platform will enable them to do so. >> Well Chinmay thank you so much for sharing your Intel perspective, Koichiro with HPE. Congratulations on all that hard work and engineering coming together. Bearing fruit, as you said, Koichiro, this is an exciting time. And again, keep moving the needle. This is an important inflection point in the industry and now more than ever this compute is needed and this kind of specialization's all awesome. So, congratulations and participating in the "Transforming your compute management experience" segment. >> Thank you very much. >> Okay. I'm John Furrier with "theCUBE." You're watching the "Compute Engineered for your Hybrid World Series" sponsored by HP and Intel. Thanks for watching. (light music)

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(snazzy music) >> From Boston, Massachusetts, it's the CUBE, covering WTG Transform 2019, brought to you by Winslow Technology Group. >> Welcome back, I'm Stu Miniman and this is the CUBE exclusive coverage of WTG Transform 2019. It's the Winslow Technology's Dell MC user group, and therefore, we are always thrilled when, not only do we have a user on the program, but we have a local user who's also the Chief Information Officer. Shawn Rothman, who is the Chief Information Officer, CIO, of the town of Weymouth. Coming up from the south shore, a nice easy drive when the traffic isn't too bad. Shawn, thanks so much for joining us. >> Thank you, glad to be here. It's Boston though, so there is no such thing as the traffic being easy. >> Yeah, the traffic and the weather. Just wait a little while, it'll change greatly. We've got the mast plate right behind us with Fenway, and yeah, it is starting to get to the evening. You know, Friday commute back. But uh, you're probably going to the Sox game, so you won't have to worry about that. >> Exactly. That's my plan, is to wait it out. >> All right. So, as I mentioned, town of Weymouth about 12 miles from where we're sitting right now. You know, you're the CIO. Give us a little bit about, you know, what that means to be the CIO of a town here in the commonwealth of Massachusetts. >> Yeah, so you know, IT is so different when you get out of the corporate setting. We have a lot of high needs or requirements. There's a lot of public safety needs, things like that, that are consuming often. But the drive isn't always there to take advantage of it, so we've been continually working to grow new things, to grow new technology in Weymouth. We uh, I'm really struggling, sorry. >> Yeah, no it's great Shawn. Give us a little bit about, you know, what you can, how many people that you've served in the community, and your team itself, how many people you've managed, just to give us a little bit of a scope. >> So, in Weymouth we have about 500 full time employees within the town side and another, you know, more than 2,000 if you take in our schools. Now we have a separate IT department for our schools. We share combined networks, so we have a private dark fiber network that runs throughout the town that we share. I provide services for police, fire, DPW, emergency management, finance, all the things that you kind of do, public works. It's a lot of different areas. There's a lot of different needs and ways that we can meet the needs of the public. >> Okay, that's awesome. So underneath that, so infrastructure is a piece of what your group owns, yes? >> Yes. >> Give us a little bit, kind of scope that out for us, what that means when kind of the pieces that allow you to deliver those services to your constituents. >> Right, so it starts with lots of things people don't see, right? So, IT is often very hidden. If we're doing our job well, people don't really notice us. So, like I said, we have dark fiber all throughout the town that enables us to do everything from public safety communication, data replication, allows for DR so we have multiple sites for our data. We run Compellent SANs, based off running Dell servers, running VM ware. And, we run two different set ups. One at the town hall and another at my police department, and that provides my disaster recovery and things like that. From there, then you start looking towards facing of customers. We need to run bills for taxes, and water, and utilities, things like that, so, all those pieces start to play in. We're continually looking to grow in that area, so, one of the areas that we're actually looking at right now is increasing our presence online, as far as people's ability to apply for permits online to have inspectional services done online, to pay their bills online. You know, I think everybody wants their experience online to be Amazon, right? Go, open up your cart, buy up, put a bunch of things in there, hit pay, and be done. And, that's the direction we're trying to move, these days. >> Shawn, some of the fascinating conversations I've had in the last few years is when you talk to government agencies, municipalities, and the like, and that word gets thrown out, digital transformation, and what that means from you. Right, you know, today, you know, me? I live in a town here in Massachusetts. Yeah, gosh, why can't everything just be something that, I talk to my home assistant and it just gets done magically, and it's nice and easy? But you know, it's a journey that we all need to go on and there's some things that, you know, you don't have unlimited budget and unlimited head count to be able to manage that, so talk to us a little bit about, you know, does digital transformation mean something in your world? And, how are you helping to deliver some of those mobile enabled services? >> Yeah, so that really, I run into really two challenges there, well multiple challenges, more than two, but two really big challenges. One is getting people used to the idea of doing things in a way that they haven't done it before. You don't need to come to the town hall, go online and do it. You have to understand that billing, if you pay online, you pay with a credit card, there's charges that get assumed. With Amazon, that gets eaten by the product managers and things like that. Well, we don't have that, so those are surprise fees for people. So, those are challenges to teach people about. We also then have problems with teaching people within the town. Hey, I've always done my business x way. People come and see me, they do things, they fill out this form, they move along, and it's kind of transforming their abilities to understand and move in that technical age, also. Those are kind of the two biggest areas. Outside of that, is, you know, the up side is huge. We're talking to another community that has kind of gone to these things online, and they say they're getting like 40 to 60 percent of their building permits between midnight and 6:00 AM. That's a whole new world for the way the government has worked in the past. >> Yeah. Shawn, come on. I live in a town here in Massachusetts. We are proud of our 300 year old legacy and the way things are done here, which is a little bit different than the conversation we're generally having in IT these days. >> Yes, for sure. (chuckling) >> Great. So, you mentioned a little bit, you know, I hear Compellent SANs. You've got disaster recovery and all these pieces, so tie us into this event. What brings you to WTG Transform? Of course, I know Compellant has a long history of the team here, Scott and the team, so how long have you been working with them? And, tell us a little bit about the relationship. >> We've had a Compellent SAN actually installed by Winslow, it's got to be nine plus years ago to get started, and it's just kind of been one of those things that grew. You know, we started with Compellent, and then Dell bought Compellent, and we had HP servers, and while it was nice to have everything together, so we moved to our Dell servers, but I love to come here and see kind of where things are moving, where Winslow is going, where there's opportunities for me kind of to meet people's needs in ways that they're looking for that maybe I don't know about, ways I can protect our data, ways I can protect my constituents and my residents. Those are all concerns, and this is a great opportunity for kind of see all those different pieces, to get my hands on things once in a while, or to hear something that would get me moving in a direction maybe I hadn't previously looked at. >> Shawn, is there any initiatives you have, or technologies that you're poking at that you'd like to understand more, or things that you're looking for from kind of the vendor community that would make your world easier? >> It's hard to know what you don't know, and so there's always something new. Every time I get here, I see something that I'm like, "Man, this could really be transformative for us." It's often different to figure out how and when to implement those things. So, I don't know that I have, you know, I don't know that thing I don't know yet, I think I haven't found that key hot button for this year, I don't think. >> You bring up a really good point, a question I actually asked for years is, how do you keep up? And, of course the answer is, I don't care if you're the smartest person at the most important company in the world, no one can keep up with all of it all the time. So, the question is, who do you rely on to help you to understand and learn some of those new things? >> Yeah, so I mean, we all look at things from media, and there's Spiceworks is a great community I use, but my VARs are kind of, that's really where the rubber meets the road for me, And, you know, Winslow has just been, there are many things that I would, I'll take and leave. There's technology I use, and if I had to replace it, I get rid of it. Well, Compellent, Winslow, that combo is, I mean, it's called dead-hand technology, I mean, it doesn't leave, it's not going any place. They're crucial to me, knowing where to go, how to go. They help me figure out road maps, they've always kind of gone above and beyond in making sure that my needs are met, and that I know the direction things are going before I get jammed into a spot where I can't get out. >> Yeah, so last question I have for you, Shawn. CIO of a town here in Massachusetts, where do you find it kind of different and the same compared to the peers that you'd be talking to at an event like this? >> It's hard to find other venues like this. There's some government run programs, but they're not the same. >> So, I guess just to, what I'm asking for is when you talk to your peers here, do you have some of the same concerns and the same looking at technology, or are there opportunities or challenges you have working for a town government that maybe the average mid-sized business wouldn't? >> Sorry, yeah. Yeah, I think we share a lot of security concerns. Security, I think our concerns are very much aligned, right, we're all worried about what's happening outside our environment, we're concerned about the weakest link, which tends to be our end users ability to click a button, but outside of that, when we get to like how business really works, at times we're very different, at times we're very similar. So, my needs for disaster recovery, again, two buildings across town, that works for me. If I lose those two buildings across town, two, three, four miles, I've lost everything I care about, where a company, you lose something, you need to have backups across the country. So, there's some different needs, but the reality is we both need to protect our data, we both want to provide quality service to the people that depend on us, we both want to be moving in positive directions, we both have constraints on our budgets. So, I think there's a lot of overlap for me that I can pick up information here, even if sometimes the exact model they use isn't the same as what I would use. >> All right, last question I have for you, Shawn is, when I travel, you know, I live about 26.2 miles from downtown Boston, but I say I'm from Boston because people definitely outside this country, and even across this country, don't necessary know much of Massachusetts, so when you talk to somebody, how do we put Weymouth on the map? >> So, Weymouth is on the south shore of Boston, but generally, I would say the same thing, I'm from Boston, but we're, like you said, I mean, we're less than 10 miles really from the edges of Boston. We're right along the water, we have one, actually, one of the busiest ports in Massachusetts, outside of Boston, itself, Boston harbor, and so, you know, we're kind of right here in the middle of everything. >> Yeah, absolutely. Well it's getting close to beach season, it's actually the first day of Summer here. So, Shawn, thank you so much for sharing this story, town of Weymouth, and what's happening in your world, really appreciate you joining us. >> Thank you for having me. >> All right, we'll be back with more coverage here from WTG Transform 2019. I'm Stu Miniman, thanks for watching the CUBE. (snazzy music)

>> From Boston, Massachusetts. It's theCUBE. Covering WTG Transform 2019 brought to you by Winslow Technology Group. >> Welcome back. I'm Stu Miniman, and we're at WTG Transform 2019 here in Boston, Massachusets. Happen to welcome back to the program the CTO of Winslow Technology Group. Rick Gouin spoke to the customers this morning, threw in a bunch of data points, got us all thinking about where we are today and where we're going tomorrow in the cloud. Rick, thanks so much for joining us >> Hey, thanks for having me. >> All right, so rick, you and I, we've known each other for a few years now, we have these great debates as to kind of where we are and where we're going. I attended a Nutanix event a couple years ago, and Nassim Taleb, who is the author of a number of books including Black Swan and Antifragile, he worked on Wall Street and he said look, we all try to make these predictions, but we think it's going to be a line, or maybe they'll be slow adoption, but the black swan that he said is something, just the quick thing is you've never seen a black swan, you'd think that all swans are white, and once you've seen a black swan, you're like, oh my god, everything that I thought I knew I have to think any questions. Predicting the future, especially in a never changing world where we don't have all the facts and when we can't predict, is really challenging. So understanding whether cloud will take 80% of the market or 30% in the next five years is a little bit of a complex thing. It's like trying to predict the weather here in New England where we're watching the clouds and the rain roll in and roll out. Start with us as to Winslow Technology, your customers, where they are with cloud, and how that conversation goes with them today. >> Yeah, so I think you make a great point about these statistics, these assertions, these predictions. We're getting bombarded with them without context, and I think that it leaves a lot of our customers feeling like they're behind the curve a little bit because have bandy about the, you'll hear 80% of cloud, of companies have a cloud strategy, and there's never the follow up to see did it change two weeks later, was it actually implemented. And so, I think what we can all agree on is that one, all of these technologies are going to continue to grow. Their adoption is going to continue to grow. We're going to continue to figure out different ways to extract value from those services, but the other part of this, and I think it's really where Winslow fits in, is that we want to help our customers position themselves to take advantage of that. So I want to help our customers transform what they're doing today. If we look out at that three, at that five year mark, we know that we're going to have a lot of workloads out there. I don't know what the percentage is going to be, I'm not going to throw a fake number out there, but we know that it's going to be bigger than the one today. And we also, I would assert, that there are things we can help you do in your on-prem environment today that will help you make you better prepared for that transition and allow you to attack that, hopefully, in a more strategic and well considered way. >> Yeah, absolutely. Well rick, I am very sure 87% of all statistics lie, and beyond that, I would poke and prod at any numbers that I see there because look, numbers are numbers, and as you said, things do change all the time. >> Context. >> When I look at some of the tailwinds that have been driving your business the last few years, hyper convergent infrastructure, some of the services wrapping around, help customers with their security journey, with their cloud journey. You've got a number of partners that are there. The bombardment that your customers get, it doesn't stop. If they open up, they open up the news today, it's like oh, AWS just unleased their latest on outpost, and VMware is partnering with all the clouds, and therefore you better be ready for it. The thing I'll poke a little bit at, I don't mind that customers think they're a little bit far behind because what they need to be doing is being that change mindset because the worse thing they can do is just say, well, I've got it the way I want it and I'm not going to change. And I think that that's something you would agree with and that Winslow's helping them to try to keep up because nobody can keep up by themselves, so they've got to be able to turn to partners like yourself to keep up. >> Yeah. I think one of the think one of the things that was telling that I touched on earlier today a little bit was the number three reason that we heard from our customers for why they weren't leveraging the public cloud was because they didn't know how. And I think that that's telling, I think that sort of response to the whole notion that they're feeling behind the curve, but I also feel like you mentioned hyper converged, you mentioned some of these other partners we work with. These guys all have some great stories that will allow our customers to take a first step. What we're not talking about is saying hey, customers, you've got to re-platform everything. You've got to re-write everything to leverage all these different cloud services and cloud platform. That's a big lift for a lot of our customers, but what might not be such a huge lift is leveraging some of those cloud services, cloud connectivity capabilities that are built into those platforms from those partners like Nutanix, like VMware, like Dell EMC. >> So rick, I really liked your line that most customers, many customers end up hybrid by accident. And unfortunately, I think that's where we are when you go talk to them, they might not understand hybrid cloud, multi cloud, they're just like oh, that's vendor terminology, but do you have SAS? Oh, absolutely, they've all got O365 and Salesforce, and a whole host of other ones. Three which probably IPO today. And are they using a public cloud? They definitely are. Most of them at least understand they're using it as opposed to five years ago it was like oh, wait, we actually checked all the IPs and we had three groups that we didn't realize that were doing the old stealth IT. So what is the advice, how do we make sure we get everybody talking in, what are some steps to move forward on that strategy to actually have a coherent cloud offering, not just the pieces that I put together because that's what different groups did. >> Sure, yeah. I think the hybrid by accident scenario is one that we're seeing more and more often from our customers and also just from other folks in the industry. And I guess just to kind of expand on that a little bit, what we're talking about there is when somebody that we're working with perhaps goes into a project, goes into a cycle with the notion that they're going to be all of one or all of the other. I'm going to put everything in the cloud or I'm going to put nothing in the cloud. And what happens is you find a workload that doesn't fit where your whatever your direction is. And so all of a sudden, if you're one of those people who say oh the cloud is just somebody else's computer. Next thing you know, you're on O365, next thing you know you're consuming Dropbox or who knows what. You've got all of these different public services and you have no integration between your on-prem environment and all these public services you're leveraging. And so, you find yourself in a scenario where you're in a hybrid by accident, and which means that you didn't build in the sort of management that would be able to consider these different silos of information. And so, what we kind of advocate is that when you're approaching these strategic decisions, recognize upfront that you may very well end up in hybrid scenario, at least in the next few years this is probably what it's going to look like, at least that's what I think. Recognize that upfront and build that into your plan. If you plan to end up in a hybrid end state, you're whole environment is going to be such much more cohesive, you're going to have that app mobility, you're going to have so much more flexibility than if you end up there by accident by moving half your workloads out, lift and shifting some things over here, some stuff gets left behind, different groups are managing different things 'cause they're different skillsets. If you plan to be in that state at the end, you're going to be in much better shape, but you're also going to be well positioned to continue to move things out as those services become more robust and as you can extract more value from those for your business. >> I think if you've looked at the history of IT, it's very rare that we get one thing to rule them all. >> Right. >> And it's like, well, Ethernet's done a good job at networking, and the mainframe had it's time there, but at the end of the day, five years from now, it might just be all my solutions are cloud, but it's just, as you said, that location matters a little bit less because by the way, it's not just public and private, that edge computing thing is a huge draw that most companies I talk to have some kind of IOT and censure strategy that they're picking out. How can users be data driven to get to the right things in the right place and really make smart decisions? >> Yeah. So I think that there's two facets here to being able to make data driven decisions. The first is that you have to collect the data. We have to put in the diligence, so certainly, that's one of the places that we're able to help our customers in collecting and in quantifying it, attaching dollars and cents. Here's what the services will cost, here's what the professional services, the re-platforming will cost. Let's wrap some numbers around this. If you're trying to make those decisions, if you're creating a strategy, and you haven't taken a look at what your costs are going to be, what your level of effort is going to be, that's a super incomplete strategy, and it's one of the frustrating things for me as a customer facing resource to walk into one of those situations where a customer is dead set on their strategy, but really doesn't understand it themselves. We really welcome the opportunity to help those kind of do their diligence to be able to create more informed and data drive strategies. Leveraging information from their own environments. >> All right. Rick, last thing is we know things are changing all the time. What's the last thing you want people to know about Winslow Technology 2019 that they might not have understood if they looked at the company a year or three years ago? >> Yeah, so I think that some of the big changes that have really come to us in the last couple years is we're adding technical firepower at alarming rate. Our growth is really focused on the services delivery, and the engineering talent we've brought in high end security resources, high end VMware resources. We're able to deliver those cloud connectivity capabilities from all those different products that you mentioned. We're able to deliver a fairly robust security portfolio today, not to mention, the highest level of VMware expertise that there is out there. So we put a lot of focus into the services, into professional services, into helping our customers sort of understand and make that journey, straddle that public, private, hybrid, multi sort of thing. And we think that services is going to drive a lot of this for us going forward. And so our capabilities are growing leaps and bounds, year over year in the services and engineering talent perspective. >> All right, well, Rick Gouin, CTO of Winslow Technology. Always a pleasure to catch up. My prediction, next year I think we'll be another five to 10% in our agreement as to what the future looks like. >> I like it. >> Just because it will be today as opposed to tomorrow >> Yes. >> in the viewpoint. Be back with much more here from WTG 2019. I'm Stu Miniman. And thanks for watching theCUBE. (upbeat music)

>> Massachusetts, it's theCUBE! Covering WTG Transform 2019. Brought to you by Winslow Technology Group. >> Welcome back, I'm Stu Miniman, and we're here at WTG Transform 2019, across the Mass Pike from Fenway Park where we're hoping the rain's going to stop in time for the game tonight where we have 189 users here with Winslow Technology, digging in a lot of technology, networking with their peers, and I'm thrilled to have on another one of the ED users on the program. Plamen Dimitrov is director of Information Technology at Kiawah Island Golf Resorts coming to us from South Carolina. Thank you so much for joining us. >> Thank you for having me. >> All right, as I was actually telling you, I'm familiar with Kiawah, my father is retired down to John's Island right off of Charlestown, South Carolina. You have a beautiful golf course there, there've been professional events there, we actually have one of our Cubeos, does some PGA coverage, John Walls, so he and I have talked about Kiawah a few times, but for those of our audience that aren't as familiar, haven't been able to enjoy it, tell us a little bit about Kiawah. >> Kiawah is a beautiful island, over about 10 miles of oceanfront, side, where the Kiawah Golf Resort is spread out. We have different accommodations with a lot of different activities for all ages, starting with the Sanctuary Hotel, which is a Five Star by Forbes and a Five Diamond by AAA. Or you can choose any of our villas from one to eight bedroom villas. We have five beautiful golf courses, which one of them is ocean course, previously hosted Ryder Cup in 1991, and PGA in 2012, and we are also proud to be a host of the PGA 2021, very exciting. Apart of that, we are announced to be Tennis Resort #1 in the world by tennisresortonline.com. We have over 22 tennis course, different variations from car course to clay. On top of that, we have a lot of pools, swimming pools, water parks, a lot of recreation, kayaking. It can be a beautiful journey for any visitors. >> Yeah, so, Plamen I know some of the IT people listening to this are going to be like, "Boy, he's got a tough job there!" Sounds gorgeous, right on the ocean, so many things there, bring us a little bit inside the IT, your world, what that entails, and, boy, there's got to be some different challenges and opportunities that you face, versus the kind of traditional business IT. >> As every island, we have all of our friends, like salty water and all things like that. And besides that, I've mentioned that the company's spread out over 10 miles, we have a total of 23 locations, and all they share the same systems and applications. Our current challenges, from an IT standpoint, are things that not all of the vendors that can keep up with the current technology and the all new and moderns, so we have some, what we call, old school applications, they can't keep up, and then you have the new applications that can be hosted on the Cloud, for instance. In the same time, those applications need to somewhat work with each other and have some interfaces, so this is where we face the, these days a challenge, a little bit, and where our partnership with Winslow, were able to help us determine which is the best route for us. And we determined that having a data center on island, and they have another one off the island, is the best for us to go. They helped us go through the planning of what's the right set up to be used, and I think we're in the right direction. >> Okay, great, so you have two data centers and you're also using Cloud services, if I heard right? >> Correct. >> Okay. There's been a big discussion here, is like, all right, what is the Cloud's strategy and it is an ever changing world and there is no one right answer, so, when you look at yourselves, what is your Cloud strategy today and what makes you help determine where you'll be moving in the future? >> In one of the sessions, they mentioned it's all about checks and balance, and it's to be able to measure how to apply your cash in a way that it makes sense, and one day, maybe, for some applications makes sense to be on premise, another day makes sense to bring it on the Cloud. And I can give you an example, recently what we did was, we were looking into switching to Office 365, pretty much everybody knows about it, and there's a good study that, after you go over a certain threshold, it's much easier to, and much more cost effective, to have something on premise versus going to a Cloud version. Now, again, it depends on the size of the company, it depends on the... Your future projects and goals, for some people it may be different than us. But I think that the future more and more, things will be what's called colocating the Cloud, which is mainly by other providers, and we're going to have two called a key that you can get to those applications from anywhere. >> Plam, bring us inside a little bit that the data centers, you said you have two of them, what's your infrastructure stack look like today? >> We've been looking at the various solutions, hyper-converged, and hybrids, and with the help of Winslow, we determined that sticking to the 3-2-1 traditional solution is the way we go. We use their Compellent products, all flash erase, very flexible and very reliable, very nice speed it provides, performance-wise they're a great product. Then, after that story solution, you have two data switches and then a number of servers. We use, on top of that, the VMware as our hypervisor, along with their VDI environment called Horizon for some remote clients that they don't need much, but that's basically our setup. >> Great, and how long have you been using the Compellent solutions? >> The Compellent solutions, we've been using them for a year and a half, since I joined the company, but my relationship with Winslow goes far back, since 2013 where I used to work for another company here in Nantucket. And the very first person I worked with was John Cliffords from Winslow. Very great guy, and he introduced us to the Dell world. This is when we bought the first EqualLogic and afterwards, I went to Belmont, where we also bought (mumbles), and we just keep going along. >> All right, great, Plamen, last question I have for you, what brings you to an event like this, what were you hoping to get out of it, and how's it been going for you so far? >> Well, what brings me to an event like this, most of the time is on one side to see what Dell has to offer, and some people attend, they'll conference, but I think a place like this, where you have smaller scale conference, it's much more beneficial for me. A, from a learning experience and B, from creating connections, making connections with other users, which this is the best because sales rep can say, "Yeah, this is what you need." But then, from a user perspective, it's priceless to absorb experience. >> All right, well, Plamen Dimitrov, I really appreciate you sharing your journey, and everything that Kiawah Golf Resorts is doing, thank you so much. >> Thank you very much. >> All right, we'll be back with more coverage here from WTG Transform 2019, I'm Stu Miniman, thanks for watching theCUBE. (funky electro music)

>> from Boston, Massachusetts. It's the queue covering W T. G transformed 2019 by Winslow Technology Group. >> Hi. I'm Stew Minutemen. And this is the Cuban W. T. G. Transformed 2019 here home game in Boston, Massachusetts, our third year. The event happened a Welcome back to the program. Second time on the program in less than a year. Matt Kozlowski, Who's the vice president? Professional services, Winslow Technology Group. Thanks so much for joining. Thank you. Alright, uh, second tie I've had on the program, but first vest and cufflinks you like today. So, you know, showing your own individual style for, >> like, the Ted talk. Look, >> Absolutely. So we will keep this under 18 minutes. Okay? Probably be more like about 12 theirs and no slide. But you tell us a story of change and inspiration. Uh, you know, in all seriousness there what? I actually want to hear the story of change that we're seeing inside of Winslow attack. So, um, you know, question I asked, You know, some of your peers in the company is, you know, if I thought about Winslow attack, you know, just a couple of years ago, it's like, Oh, hey, great deal, partner. No, the pellet side, you know, picking up the servers and some of the other pieces. Yeah, Here, you bring it on Brook board on board. You know, professional services security. Uh, you know, tell us a little bit about you know what? What were you doing since last time we caught up? >> Sure. So if you think about years ago where we had not just winslow but like bars as a whole came from it was, like, way sell boxes and we sell things. And now we're transitioning where people are using cloud or the hybrid cloud models. And they're actually using software in infrastructure as services and way need, like professional services and consulting to help people on that journey. That's like the simplified version of it. >> Yeah, and just, you know, I want to play something back for you and see if it resonates with you. You know, if I go back, you know, let's say 5 to 10 years ago, it was, you know, we get the boxes and the bar gets it, and they've got to spend a lot of work to configure it and do all the pieces. And, you know, that kind of day. One roll out when we talked about OK, how many months from when the equipment got to the bar versus when we're up and running? When we rolled out converged infrastructure, hyper converged infrastructure and all this cloudy stuff, it actually shifted things backwards. Now, before it gets there, there's a lot of work that either the customer or the partner with the customer needs to do so. It shifted it because once it gets on site, well, there's less wiring and cabling. You configuration I need to do. But it just shifted where that engagement service happened. It did not eliminated that what you're saying? >> Yeah, so there's a lot in terms of like planning. I mean, even, like integration work that we do ahead of time. >> I would say things that have changed even over the last, like three or four years is like the complexity of everything is gone up like we're trying to simplify it. We're simplifying maybe the delivery of it and users. But behind the scenes, certainly it's It's more complicated, I would say, than than ever. >> Yeah, you know it. We're no longer just, you know, let's lock the door and Hafiz of Security and put the firewall in place. Right now, it's like, Oh, well, it's micro segmentation in all the places and my application spread out across. You know how many locations, how many services from and therefore write everything has become a little bit >> more and more >> complicated, eh? So how do we make sure we stay secure in 2019? >> So I think there's a couple areas they're so first is, like maintaining that same kind of sense of securing people, infrastructure and things along those lines that we've kind of been doing for a while now that your basic like firewalls and even vulnerability assessments and things like that. But I think over the last couple years and this as we move to like more of like distributed workforce, like people working from home, people working remotely, finding like the right people, there's gonna be more of a focus on like and point protection and, like protecting users at, like the end point >> or the mobile level on them than ever before. >> Um, >> a lot of talking the keynote this morning, amount cloud. Yeah, and you said, you know, where does that put things so, you know, give us from your standpoint. You know, obviously services were hugely important piece of it, you know, a CZ the box. And the location becomes a little bit less important, despite the fact that even when you have things like server list, we know that there's ultimately hardware sure runs underneath it somewhere. You know, what were those Winslow play today and in the future? >> Okay, so I'm gonna give you two kind of conflicting answers to that. So the 1st 1 is, if you look at reasons why people don't go to the cloud, it's there not comfortable in the security of it. I'll say in like the my like, real world, not in the academic or statistical version of it. One of the reasons people do go to the cloud is for security, right? Look a like a lot of health care organizations are goingto like cloud based electronic medical record systems. I feel like that in some ways has insulated or shifted >> some of the burden of the risk and keeping those systems secure to the provider that's hosting them. >> Which is probably better for us, his patients, right, And for the health >> care providers in general. In that case, >> yeah. You know, one of the things we know is that what you need to do as user is you can't just keep doing things the old way because your competition will move faster. Right? And we know from a security standpoint, my friends that aren't even security is like you need to be able to move fast. One of the great things about the cloud is you know, if I'm running on Azure eight of us Hey, that latticed latest patch in that security vulnerability did that get rolled out? Well, I'm not responsible. Yes, they absolutely right. I didn't have to wait for that roll out, you know? So So there's that piece of it. So you know, just how do I keep up obtained? I need to, as as user, do some updates, and therefore, I'm not saying everything goes in the public cloud, but how do I make sure that it's not? Oh, I update my software every two years, or it's I need to make sure that I'm closing those gaps and vulnerabilities of taking advantage of words. I >> think there's going to be like a shift in changing from like normal. CIS admits they're thinking about like patching Windows and patching Lennox and operating systems. But, like once we move information to the cloud and you think about it, more is like information security. So now data is in the cloud. I'm not patching the system's anymore because we'll just assume that, you know, eight of us Microsoft. They're doing a great job with that. But like once data say is in one drive like how my governing, like where that data's going, who's accessing it, who it's being shared with, how it's being backed up things along those lines. It's just a different mindset that people need to adopt, you know, in relation to securing information, not systems. All right, >> man, I'm trying to figure we gotta replace Patch Tuesday with some celebration or some battering event where we can try to tackle some of the some of these new challenges there, You know? What does that mean to some of the changing roles that you're seeing in the customers, though? I guess here here went to attack. You know, I was talking to Arctic wolf in a typical customer, you know, doesn't have their whole security team that runs 24 7 That's where your partner with that. So you know, we're just security fit in. The organization has said, If it was a large enterprise, you know, it's a four level discussion. You know you've got your sea. So where somebody like that, what does the typical kind of mid to small sized company security team look? >> Yeah, it looks like I'm gonna partner with someone. Or that's what it should look like because, like even if companies have like a managed provider, that's doing like patch management and things along those lines, there's something to be said for having like 1/3 party in another party party, like as your security partner, Because if the people that air like doing the patching, they're probably doing a great job at it. But, like you might not want them being the ones also doing like your vulnerability assessments. It's good to have, like different parties in there, So I feel like for smaller medium businesses, it's getting comfortable partnering on and using like professional services. Frankly, Tio to do that. All >> right, so it's really interest Matt next week. Actually, Amazon is holding a cloud security show here in Boston called Reinforced. So, uh, you know, Boston seems an interesting place, You know, the arse. A conference has always been out in San Francisco. Give us kind of the state of security here in the area. >> Okay, so I think I have a unique perspective on this because I'm not from the area. Like I'm from Connecticut. So I come up here. >> You really most people in the United States would be like Connecticut is a suburb of Austin. You know where you are? Yeah, that's that's the one you need to know. Where we are. You on the Yankees Red Sox line that goes down the middle of the state, right? Right around Hartford. >> Yeah, are are like, claim to fame is being in between both city. So yes, um, way do see, though, like Boston emerging as, like, a regional tech hub, if not like the tech hub of the East Coast. Frankly, so I feel like why not have it here? Like, why wouldn't we have it here? Compared to everywhere else? Like there's so many tech companies, and this just doesn't feel like a tech hub of the region's. >> Okay, Well, you know I'm all in favor of things where I could take the trainer drive to rather than have to fly around the president. Huge is part of you Give a session here on Talked about some branch somewhere Give give us so some of the key takeaways and thanks for the audience that they should be thinking about. >> So So in that session, I kind of invented a completely fictional account of a ransomware attack on a hospital. It was Bill on real world scenarios that I just kind of, like merged together. So I would say up front things that I would say that were important to talk about and that we're, you know, cyber security awareness training. I'm making sure people you know are understand. Like the risks involved with female security advance like modern and point protection. We kind of touched on that a little earlier. So, like older, signature based detection is just not not really effective anymore. Um, having a good tamper proof backup strategy is important, too. So let's say, like, systems get ransomware it. Everything's encrypted, like you need a way to restore that data without necessarily paying the ransom on DH like tamperproof backups >> are are the way to do that. Really? So >> all right, that I want to give you the final word. Uh, w t g transform 2019 gives a little inside some of the customers you're talking to. Some of the top of mine, diffuse or any. I don't work >> for me. A lot of the top mine issues around security seriously, but also like modernizing People's Data Center so that delivering on the hybrid cloud message of like installing hardware and software that not just provides, like data storage services on Prem but could do a lot of cloud tearing >> cloud archiving. Also >> because last, we really appreciate the updates. Thank you. Money for Sarah. We're all initiated. I want to thank our audience here. We've had a full day here. Got to talk to some of the users, some of the partners and, of course, our host for the event. Winslow Technology Group. Scott Winslow and the team. Great to see the growth. Always love to be able to dig in with the users and what's happening locally for myself, stupid. And want to thank the whole team here at the Cube for helping us to be ableto support these events and be sure to check out the cute dot net. You could do some searches there. You could find all the guests here and see previously what they've been talking about. See what future events were going out and dig their archive and is always if you have any questions, feel free to reach out myself, the rest of the team and always a pleasure to be able to share with you and thank you for watching.

>> From Boston, Massachusetts, it's the Cube covering WTG Transform 2019. Brought to you by Winslow Technology Group. >> Welcome back. I'm Stu Miniman, and we're here at WTG Transform 2019. Happy to welcome to the program first time guest, Marty Sanders who's the Chief Security Services Officer at Arctic Wolf. Marty, thanks so much for joining us. >> Thank you, Stu. >> All right Arctic Wolf's a partner, but before we get there, I have to say welcome back. >> Thank you, thank you. >> Because you're familiar with this event quite well. You have a background at Compellent, which of course we were just talking to Scott Winslow. It's where his company started. Just give our audience a little bit thumbnail of your background. >> Perfect. So yeah, Scott and I go back a long time. We actually started back working together at Zylotech back in the late 90's. After we left Zylotech, we actually went to Compellent. We started building Compellent back in 2002. As a company we wanted to start a new philosophy. Really sit down with customers prior to actually releasing products. So we actually built a customer council. We started that in Minneapolis, and then what we wanted to do is take it to the next level. We wanted to replicate that out to other parts of the country, and the first person we called was Scott. We started to do it with Scott, and started back in 2004. Had the first meeting here at the Commonwealth, actually with a handful of customers, and now it's grown into this. So it's unbelievable what he's done with the company. And when I look at what he does, he provides a tremendous amount of value to the customers and just sells them exactly what they want. But what they need as well. >> Yeah we always know when certain segments of the market that degree of separation, you look on LinkedIn is like, one and a half. >> Absolutely. >> Everybody knows each other. We all run around some of the same circles. So bring us up to speed. Arctic Wolf. I believe you're the first person we've had on from the company. So give us a little bit kind of the who and the what and the why. >> Perfect. ^- [Stu] Of Arctic Wolf. >> And again thank you very much for inviting us out for this as well. Yeah Arctic Wolf has been around since 2012. Started off in the SOC as a service. Obviously, in that small-medium business, they didn't have the capabilities to do a lot of the security work. Actually, Brian NeSmith, our CEO, started the company with his other founder Kim Tremblay. They worked at Blue Coat, they understood the security world. But understood that there was a big hole in that space, in that small-medium enterprise business. So they were actually way ahead of their time. I mean you look at from 2012 to 2015, it was a little bit slow growth. But now you start to look at where we're at, and the adoption of that, having a SOC as a service 7 by 24, hasn't been adopted very well. >> Yeah, I thought it was rather telling, actually in the keynote this morning, some people were asking about security, and they're like, wait, if I do this hybrid cloud stuff, how does that work? And I'm like, yeah I go to too many events. It's like, I have ingrained in my system now security is everyone's problem. There is no such thing as a moat. You assume that they are going to get in, so therefore I need to build at every level of the stack. I need to get in. But I'm an industry watcher. ^- [Marty] Yep. >> The people that are doing, what's their mindset, what's workin' well for them? Is security heightened? How's Arctic Wolf going? >> And you want to take that premise. I mean, one of the things that we do is we actually assign a concierge security team to that customer. So we want to be that extension of their environment. I mean, in fact, as we started to talk to some of the clients that we have here, they're repeating the words, what they feel like. My team is part of their team. And it makes it so much easier. So you're not dealing with somebody fresh every time that you call in. If you have any type of event that validates that there's somebody trying to break in. You want to have that person that understands your environment. Understands exactly where you've been. Making sure that you're up to speed on their network, all their ingress/egress points that they can come into. So it makes it so much easier if you have that consistent face that you're dealing with. >> Okay. Marty, is there a typical customer of Arctic Wolf? Where do you fit in the WTG? Their customer base? >> Yeah, I mean, that's a great question. I mean, when you look at where we really fit is, the first questions that we want to ask is do you have a security team? Do you have it 7 by 24? I mean, that's where we really want to make sure that we're augmenting that. I mean, when you look at a lot of the companies they might have that office admin that became the IT person, that became the security person. What we want to do is make sure that we're providing the true level of high security for those companies 7 by 24. Because obviously the bad guys know that there's going to be a hole after hours or whatever it's going to be. So that's when they want to go in. So we want to make sure that we're covering that. So Scott and his clients are kind of in that medium to small-medium business, moving up into the small enterprise, and it fits really well with them. >> Yeah, so you're saying most of them don't have an entire security SWAT team. >> Exactly. ^- Waiting 7 by 24, to do that. Walk us through maybe if you have a customer example or kind of a genericized version that you can share. What does an engagement look like from when they first plug in to when they're fully engaged? >> Perfect. So typically what we do is we actually once the deal is closed what we want to do is sit down with the customer and understand exactly all their different applications, all their environments. Understand all their ingress/egress points that they have coming in. We want to make sure that we're maximizing coverage. And what we want to do is triangulate anything that comes into that. Understand all the attack vectors that the bad guys may try to come in. So it takes us about 30 days to go through all of that. So once we get them onboarded, we assign that concierge security team. Going to be a senior and a less-senior person dedicated to that team. And basically they're going to go through and review that environment, make sure that they understand all the different applications. Is it Office 365? Any cloud apps that we need to hook up to it? All the different servers to make sure we're getting all that information. We want to provide more quiet service. We don't want to be, anytime someone knocks on the door, we don't want to be calling, Little Red Hen-type stories. We want to make sure that anything that we actually report on is going to be actionable for those customers. So that's that trusted confidante, that's where we build that strong relationship rather than sending out a note and retracting it as a false positive or anything like that. >> Okay. And Marty, I heard you mentioned some SAS applications and their infrastructure environment. Is public cloud included in that also? >> Absolutely. And what we want to do is make sure that we understand, like you said. And like Joe and Rick went through and talked about. There's going to be that private and public cloud. We want to make sure that we're capturing everything internally, but also if you're using those SAS applications on the outside, whatever they may be, we want to make sure that we're capturing all that information so that we can help with that. >> Okay. And billing. Is there multi-year commitments? Or how does the financial piece of this work? >> It can be MRR. I mean, we're going to go through on a monthly basis and we'd like to get at least a year commitment. It can be something that they sign up for a couple of months or they sign up for a year and pay monthly whatever they need to do. But typically what we want to do is provide that level of service and when you think about it, if you were to go out and buy a security team to cover 7 by 24, it's at least a minimum of six, seven people to do that. So when you look at the price point, we want to be less than that. We want to provide that high level of value. When you think about a single team going out and trying to do something, the typical threat is it has been in their environment for at least 100 days before they notice it. What we want to do is get it down to minutes. We want to make sure that any threat that's coming in we're notifying on it immediately. We want to make sure that we're going to capture all those things. >> All right. So Marty, when I talk to the big enterprises, security it's not only top of mind it's often a board-level discussion. When you come down to kind of the mid-size to small companies, where does security fit in their overall pictures? What are some of the biggest things on their mind? >> So it's very interesting. When you start to think about it, one of the things that is challenging, you look at some of the places that were having the greatest adoption rates are those companies that have the biggest threats. You look at where the money is. You look in the healthcare environments. The smaller healthcare. Or you look at the legal side of things. I mean, people know where there's money and where they need to have that data. So when you look at it, it's becoming a higher topic and it's becoming every conversation. And we don't like to say that the conversation gets highlighted after a breach or whatever it's going to be, but it does. I mean, and we'll be in the middle of some discussions and you'll hear about somebody that just got hit in a similar environment. And that's how then it gets brought up. >> Oh, boy. Sounds almost all the discussion is data is the new oil. >> Yes. Well those bad actors out there know where the oil is. >> Absolutely >> And therefore that's a security risk for them. >> Absolutely. And I mean the thing that you look at is, you hear about where some of the Atlanta, and some of the other cities that were hit. I mean they go after the localities and the municipalities of making sure that they're going after. And they know that they're going to pay very quickly because of how incredibly important that data is to do that. And even some of the sitting talking to some of the customers here today. Manufacturing, you know? Just the ability to go in and steal the IP that they have to make their business a little bit unique. That's where the people are concentrating because they want to take that and find that uniqueness in that business. >> All right. Marty, want to give you the final word. WTG Transform 2019. Talk about the partnership, talk about the customers and final takeaways. >> So the partnership, I mean, obviously Scott and I have known each other for a long time. The entire sales team and I know Scott. Rick Gowan actually was a customer of ours at Travelers Insurance. Scott hires great people, great employees. They partner. They take care of their customers better than anybody that I know. I mean, I just love the passion. In fact, some of the customers that we started with back in 2004 are still here. Still using the same products. But they continue to look at what provides the most value for them. >> All right. Marty Sanders the CSSO of Arctic Wolf, thanks so much for joining us. ^- Thank you, Stu. >> And appreciate all the updates. >> Thank you. All right. Full day of coverage here in the shadow of Fenway Park, Boston, Massachusetts. The East Coast team's home game as we like to say. I'm Stu Miniman. Thanks so much for watching the Cube. (gentle techno music)

>> It's The Cube, covering WTG TRANSFORM 2019. Brought to you by WINSLOW Technology Group. >> Hi, I'm Stu Miniman. We're here in Boston, Massachusets, across the Mass Pike from Fenway Park, and happy to welcome back to the program Mike Berthiaume, who's Director of Systems Engineering at Nutanix, a good partner of Winslow Technology Group. Mike, thanks for joining us. >> Well as always Stew, it's great to be here. This is number three for us I think, this has become kind a bit of a tradition. >> The third year we've done at this, I've seen you at many of the local user groups here and as I say, a nice home game after lots of travels around the globe. Talking about lots of technologies. >> For sure, looking forward to it. >> What I've always loved, diggin in, in a show like this is we've got users. Scott and the team have a 189 users, many of them are Nutanix customers. So let's start there, what's top of mind from your customers today? >> A lot, so there's a lot happening, as we know in the industry. Things are changing and our customers are trying to figure out what it means for them. But at the end of the day it's all about IT, providing the value back to the business. I think CIOs, and we were just speaking about this in our session, are really pushing their staff to look at public cloud as a potential option. So in many of the folks working on the trenches realize, "Oh yeah, public cloud does make sense "for some things but not necessarily everything." The true strategy we have to have as an organization is multi-cloud, figure out how to make that work. So that's really what we're hearing, and the good news is from our product portfolio Nutanix, and what we're doing. We're really very much in lockstep with that. >> When I think back when that whole wave of hyper-converged infrastructure aged the eye which, Nutanix to its credit never was like, HCI, HCI. It was about simplicity, it was about working on the business, and underneath it that's software that drives the company. The founders of the company came from some of the hyperscalers, some of the file system design underneath there. So when you hear, well the promise of public cloud is supposed to be simple and economic. Well public cloud, we understand is neither simple nor cheap. >> That's right. >> Hyper-converged infrastructure did simplify environments, and changes the economics of how we think if it. When I talk to Nutanix customers it's like, "Oh hey, I don't no longer need to do constant care feeding "of this stack of wires and stuff put together, "much of it is much simpler." You talk about customers, they're going to that multi-cloud, hybrid cloud environment, they're trying to figure out their strategy. Rick Gowan in his presentation said something I thought resonated with me, which is, "You don't want to end up in hybrid cloud, "just you ended up there by mistake without plans," And unfortunately that's where IT is, I've got lots of projects that I do, and I do them as I need them and I realize, "Oh wait, somebody's manage, maintain, "and pull all these things together." So help us understand where Nutanix fits in that multi-cloud story today, which is more than just where people that might not of looked in a couple a years, know the appliance. >> Yeah sure, and I think from are, and mentioned before our roots come from those big large public cloud environments like Google, and Amazon, and others. But when we talk about multi-cloud, and you also made the point that simplicity is probably one of the core values that our customers see Nutanix as being on the forefront there. So I would say that for me, hybrid cloud and I think the mantra within Nutanix, hybrid cloud is not something that many manufacturers have been able to achieve. It's a lot a separate silos, right and as soon as you create multiple silos, you're actually creating operational disruption, and you're actually creating complexity. So if you have to manage public cloud a, public cloud b, your on-prem environment, and maybe your remote offices, and even your edge with different management tools. There's not a ton of value there from a simplicity stand point. So what we strive to do? Is we strive to create that abstraction, that single consistent control plane. That goes between your on-premises, your remote offices, and now truly extend that into the public cloud. So I can manage my resources in the public cloud, in the same way I would on premises. Whether that be next generation applications that probably truly do belong in a public cloud, like cloud-native apps, or my traditional legacy applications that have been running in my data center for years. So that's really what it comes down to, is being able to provide that true seamless experience for users. And at the end a the day businesses and users shouldn't really care where their applications are, it should be whatever most cost effective for the business. And based on who you are as a user, if you're a developer? Or you are a executive? Where my application is shouldn't matter, it should be available wherever I am. >> Mike one of the things that's been interesting watching Nutanix is not the growth of the core market, but its got this three-tier architecture. You have a lot of different software pieces, some of which, at least today are not necessarily directly tied back to the original hyper-converged infrastructure. Where are you with the customers locally? Any kind a proof points? You can give us that kind a help us understand the strategy a bit more. >> I think the majority of the customers are running Nutanix here locally in New England, and probably a good majority of the world are running Nutanix, running kind of the core Nutanix, right. And the value that they're driving from that, they're seeing there is immense. They're getting the simplicity having the ability to run their operations, click one button to do their upgrades without disruption. There is a lot of value there. That's solving many of the issues. Now the higher level capabilities, and the higher level features. In order to be able to deliver those in a consistent way, you have to have a solid core foundation. All right, so that sold core foundation is our core ACI platform, or our cloud like infrastructure. One of the things I'll always say to customers is, "When you look at your Nutanix infrastructure, "your software to find data center, "it actually resembles what's running in a public cloud." So whether, if you're running applications in Amazon for example, you're running in a highly scalable distributed architecture. That's the exact same thing you're doing with Nutanix, and the reason they've been able to deliver those higher value services is because they have that solid foundation underneath it. So if you want to run your environment in a similar way, and true hybrid cloud? You've got to follow their playbook, and the technology that you're choosing, and we believe Nutanix is that right choice. >> Yeah and in many ways we're seeing the blurring the lines between them. I've interviewed people from Nutanix that's on the Cooper Netty Show, that experience that I have and Nutanix has partnerships with some of the public cloud environments. So we're seeing that location matters a little bit less. >> Absolutely, I think the nirvana again if we can imagine, what is this all going to look like five years from now? It's a single portal, single interface where I'm requesting some sort of a business service, or an application. And when I deploy it, it's not going to ask me where it's going to go? It's going to out it where it belongs based on the cost and business logic that I've actually defined in the system. And if it needs to go on Amazon? Or it needs to go on Azure? The decision is going to be made based on business logic, as opposed to technology decision, which I think is what matters. >> So Mike, I can't let you go without talking about, Winslow Technology's here, is a big Dell partner. >> %100. And they sell the Dell XE solution here. They're people out there, there is well the Dell relationship. Yes, they are one Nutanix biggest partners, but they are also, if you look out into the market and you look at market share? The biggest alternative to a Nutanix agency I-Option is the Dell EMC VxRail. So help us understand that dynamic, and how that's playing out in your world? >> Yeah that's a great question, and I kind of expected the controversial questions, as always on theCube, so thanks Stu. In terms a that I would say that when you look at Nutanix, the first thing I'll say is all HCI is not created equal. There is pretty significant differences between the two platforms. Yeah combining and storage, we could loosely define as HCI, but we really can't look at competing solutions as true cloud like infrastructure. Running our controller virtual machine in the user space, and having mobility of applications across hypervisors, and across clouds on a single platform is something very unique to Nutanix. So we're absolutely seeing competitive pressure for sure, but when we have the opportunity to talk to customers about what their multi-cloud journey really means to them? The discussion usually moves forward in a positive way. So I think our view, our perspective. You mention simplicity, we're all about choice, freedom of choice, we don't want to lock our customers into anymore particular technology. Let's do what makes most sense for the business, whether it's alternative public cloud, alternative hardware, or even alternative hypervisors. We give customers choice, we don't have a religion around any one particular technology. We talk about containerization for example, and kubernetes. We give customers the ability to deploy kubernetes on crime, leveraging the source version in kubernetes. All of the capabilities within the Nutanix platform will run on of the hypervisors we support. Right, so that's an important distinction too, it's not like we're telling you have to run one particular hyupervisor to get x feature. So an important distinction point there is we truly do believe in giving our customers the freedom to choose. >> Yeah that's great, just last thing Mike I got to imagine your customers are asking a lot a questions. There's all these new things coming out there that look, sound, or feel a little like what Nutanix is doing. So from the big ones like AWS Outposts, Azure, had Azure stacked, now is the new Azure HCI. So what do you tell your customers when the start calling and asking about these technologies? >> Well, if you look at the history? We've been doing this for a long time now, I've been here for over five years, and Nutanix has been doing this sense two, we've released our product back in 2011, after a couple a years of development. So we've been doing it longer than anybody else, and we also really built our platform around a mantra, that we are highly scalable distributed architecture, along enabling choice, and providing a level of simplicity that customers won't see in any other platform. So just the amount of development and engineering and focus around our customers and the needs of our customers really makes us sustain that. And if you look at just the overall growth of Nutanix, and the transition we're making now to more of a subscription base business model. It makes sense for customers and we've given them the ability to consume in a way that is even more incremental than it was in the past, and certainly more differentiated than what our competitors do. >> All right, Mike Berthiaume always a pleasure to catch up with you on camera, as well as off. Thanks so much for joining us. >> Thank you very much appreciate it Stu. >> All right, more coverage here from WTG Transform 2019. I'm Stu Miniman and thanks for watching theCube. (upbeat music)

(music) >> From Boston, Massachusetts, it's The Cube. Covering WTG Transform 2019. Brought to you by Winslow Technology Group. >> Hi, I'm Stu Miniman and we are in the shadow of Fenway Park. It's the third year we've had The Cube at The Winslow Technology Groups user evert, which is now called WTG Transform and it's 2019. Joining me is the president and founder of Winslow Technology Group, Scott Winslow. Thanks so much for joining me and for the second year of Scott, I say do, thank you for making the name of the show simpler for me to say. WTG Transform rolls off the tongue. >> Our marketing folks were happy to accommodate you, Stu. But we're delighted to have The Cube back. You guys do such a great job watching the industry, observing the industry, asking the great questions. So delighted to have you here. >> Well, and thank you, we always love talking to the users and you've got 189 users here. The company, itself, is now 50 employees, 35% growth last year. So congratulations and give us a little bit about what's happening at a macro level that are driving some of that, the growth in your business. >> Yeah, thank you, it's been, it's been a fun ride. I mean, we're in the right industry first of all, right? The server storage, hyperconverged infrastructure, networking, hybrid cloud solutions it all continues to grow. Data growth is explosive, so I think we happen to be in the right industry. That's certainly driving the growth. Our partnership with some of the key partners here. Partners like Dell, VMware, Nutanix, Arctic Wolf, Aerohive. You know, I think we've saddled up with the right horses there. And we've really got really a great team, on the sales side, but pre-sales engineering, post-sales engineering. So when you combine all of those factors together, it's led to some nice growth. I put some numbers up. Privately held companies don't usually share those numbers. We do like to share'em with our customers. And, you know, we're a $37 million company last year. We're going to be 47 plus this year and we feel like on our way to be a $100 million reseller by 2022. So it's real exciting. >> Well once again, congratulations on that and what's really interesting to watch is, you know, you started out selling Compellent. And Compellent got bought by Dell a few years back. Dell bought EMC. Those are some of the big inflection points in your business. And you've had some great insight on, you know, especially the things I've talked to you the last few years when we first met you at Dell World and through this transition of, you know, Dell going from just being Dell to being, you know, a bigger player in the enterprise market. They've now gone, as you said, VMware, all the hyperconverge, all of these tail winds for their growth have been part of what's been accelerating your growth. So give us the state of the state when it comes to Dell. How are they doing with the channel? How are they doing with the product, the solution, the innovation that Joe Batista talked about this morning? From Dell, how is that trickling down to you as a partner and, ultimately, your customers? >> Yeah, I mean, we first got involved with Dell back in 2011, as you referenced, when they acquired Compellent. We were concerned about it, at the time. We wondered how we could fit into the ecosystem of this, at the time, $60 billion company. Little did we know, it would be the best thing that ever happened to us, cause we were really, kind of, a boutique shop selling storage and now we've got the full line. And they've got the widest portfolio in the industry, you know, servers, storage, networking, hyperconverged solutions, obviously VMware. And so it's been a great relationship for us. You know, I think their relationship with the channel is good. I wouldn't call it simple. It is at times complex. They do about 40% of their business through the channel. You've got direct sellers out there that are very good that sometimes want to take the business direct, but you looked at the growth numbers that we have and we've accomplished that as a Dell-centric partner. So at the end of the day, and I think this is Michael's argument kind of to the partner community, is that we've been able to grow our business. Some companies will have a ceiling and say, okay all this business below a certain amount is partner business. You know, Dell doesn't have that. You have to kind of navigate your way through the system, but if you develop the kind of relationship that we have with them where there's some trust, they see our capabilities to, you know when you're driving 200 end users to an event like this, you know even large OEMs like Dell, take notice cause it's the ability to drive new logos for their business. So we think the relationship has been really good. I'd give'em, you know an A-. I'd say in terms of their portfolio, I'd give'em an A. In terms of the channel relationships, you know we have squabbles now and then, but in general, I think the relationship is very good. >> Well the thing we know in the industry is that there is no thing as perfect. >> Right. >> And that there needs to be change and growth along time and sounds like they're listening and working with you know, you, your peers in the industry to work that. I know there was a little bit of concern, you know when EMC came into the picture. You're in EMC's backyard here. >> Right. >> And there was some really big EMC channel partners and what would that mean to the companies that had been with Dell and it seems like you're navigating that quite well. >> Yeah, we've been able to find our niche in that ecosystem. You know it's, I'm not saying it's always been easy, but you know we're really starting to sell the PowerMaxes and Unitys and IBPAs and Isilon and getting away from just being that sort of, Compellent-centric partner. I think a couple of the benefits that came out of the merger, one is if you look at Dell's server business and I referenced this in my opening comments, over the last eight quarters they've taken six or seven points a share in the server market from their competitors, HP and Cisco. And that's really the result of the merger and having that additional sales bandwidth. So that's been fantastic for our business and for theirs. I think if you look, like at Dell end user compute, that was never a big part of our business. We kind of got into that over the last four or five years, really at the behest of the Dell sales team. And that's been a big win for us, surprisingly enough, particularly with the Windows 7 to 10 migration. Our end user compute business it through the roof. I gave our sales team too low of numbers on that, they're all about 160% of quota. (laughs) So going to have to fix that next year. >> All right well always tip to the sales rep, if you have a good plan (laughs) max it out because they will adjust it later. >> Exactly. Exactly, pay back is a you know what. (laughs) >> So Scott, one of the biggest changes I've seen in your business, in the last year is, you know you've been deep with Dell for many years. And with the Dell XC, which is the Nutanix OEM, is something that you were on early. You were a strong partner there, Nutanix. Still a strong partner, but today it is a mix of both the Dell XC and the VxRail from Dell EMC. So talk a little bit about, you know why that changed. How that's going, you know, how customers are seeing things these days? >> Yeah, I mean absolutely, we were on very early with Nutanix and we very much believe in their product and the software solution set that they've put together. I can remember Alan Atkinson, from Dell, standing up and saying, "This is our HCI solutions, could be Nutanix on Dell compute." And you know, we've got, you know 55+ really happy customers out there and we continue to sell that solution. And we've got a lot, very good customer satisfaction. That relationship's not going away. Despite what some people may say in the industry. The fact is they've got 35,000 units out there. There's a billion dollar pipeline of XC series. And there's a gentleman that runs the server business at Dell that wants to make sure that doesn't go away cause that's one of the reasons that Dell is doing so well in the server business. Now having said that, you know our take on it has been, hey let's have two of the best products in the industry in our quiver. That being XC series Nutanix and VxRail. You know initially when VxRail first came out, we didn't think that it had some of the capabilities that it needed and as it's evolved, we think that VxRail's gotten a lot better and it's a lot more competitive. Certainly in a VMware environment, a very strong player. And if you look at the numbers, they're doing very well with VxRail and so are we. So right now, we've got the one and two horse in the industry. We think it's great for us to be able to go our customers. We give our AEs and our SAs in the field the ability to evaluate the opportunity. What are the requirements of the customer and do we think that either XC series Nutanix or VxRail will be the better fit? And we feel like either way, it's a win for us and a win for the customer. >> So Scott, feedback we heard at Dell World is that, you know the Dell team is really trying to put their thumb on the scale. To really incent the field to sell VxRail. The XC is there, as you said. You know, Ashley and the server team, you know, they want to sell servers, but you know all things being equal, they're not equal. They want to sell the full Dell stack. So is there any of that that impacts what you're doing or you know pretty much from your standpoint, it's customer choice. We understand there's never one best solution out there and it is often differentiation in there. Obviously, one is only VMware. One has multi-hypervisor including a you know, built in hypervisor, there. There's definitely, it's tough to line these up and compare them. There are differences there, but what's the impact of kind of Dell's positioning and you know, what customers, how do they determine what to use? >> At the end of the day, the rubber meets the road at the customer. I mean we've got to, we always say within our company, we have to be aligned first with the customer. What do they want? What's the best fit for the customer? Now internally, inside the inside baseball, within of our what we say is we've got to grow both businesses. We've got to grow our Nutanix business, which we did significantly last year. And we have to grow our VxRail business, which we did. And that way we keep both groups happy. And we're able to offer a nice portfolio. So I think that's the best way to approach it. >> All right Scott, why don't I give you the final word, is this the 16th year of your event here? >> It's 16th year of the company, 15th year of the event. >> Okay. All right, so give us the final takeaway. I know you've got a lot of meetings. Got a lot of activity. >> Yeah. >> Give everybody the final takeaway from Transform. >> Well it's been a great event, thus far. We've got, you know more breakout sessions to go. We got the ballgame tonight. Chris Sales is on the mound, so that's always exciting. We got a lot of winning ball teams here in Boston, but for us it's just growth. More customers are here, more partners. We've got more going on in the hands on lab. Our expo hallway, there's more product there. More subject matter experts. You know we have a lot more going on in terms of security this year. With Arctic Wolf being here, our VP of PS, Matt Kozlowski's going to walk through a little cyber security case study. And so I think we're doing more on security. And certainly we've just got kind of more of all the solutions that we offer. And we're delighted to have an even bigger group here this year. So onward and upward, I guess, is the final word. >> All right, onward and upward. Scott, thank you so much again for sharing the updates on your company, as well as what's happening with all your users. And we always love those user stories. So, I've got a full day of coverage here at WTG Transform 2019. I'm Stu Miniman and thank you for watching The Cube. (electronic music)

>> Boston, Massachusetts. It's the queue covering W T G transformed 2019 Accio by Winslow Technology Group. >> Hi, I'm Stew Minutemen And this is the Cubes. Third year at W. T. G. Transform 2019 which is the Window Technologies Group, Their user conference. Longtime compelling customer, of course. Compelling, bought by Del del Body M. C. So it's now the deli emcee user event and to help me kick off a day of content where we're gonna be talking. Toa some of the W T G executive some of their customers and some of their partners is first time guests on the program. Joe Batista, Who's a Creek and easy chief creative, apologised at Del Technologies. Joe Appreciate you making it all the way in from the suburbs to come here to downtown Boston in the shadow of Fenway. >> It was a long haul this morning with no traffic of 5 30 35 minutes in. >> Yeah, a Zeiss safe for the people. Adele. It's about the distant from Boston Towe where we live as it is to go from Austin to Round Rock. So >> there we go, >> you know, similar types of things. So I have to start create apologised. A song. You know, I did a little bit of reading and, you know, having watched Aquino, it's, you know, sparking that creativity. So I love the idea of it. You've had this title for quite a while since before you Riddell just give us a little bit about background of you know what you do, and you know why you're qualified to do it. >> Well, it was quite a fight. It's a fun brand, but literally. It sits at the nexus of business and technology, and my job's simply is to help it re image the business, because now every company's a technology company. So what does that look like? So I get involved Also, it's a really cool problems, opportunities that customers are facing by re imaging it >> well, it's funny that you say re image, because when I did my history, the oldest thing I found some article from the nineties talking about somebody from Polaroid that that title and I was actually talking to some of the young people in the office there, like everybody's using Polaroids. There's these days, it's cool. It's true. They're doing it. So what's old is new again. You know everything come back together. So luckily, you know our industry. I mean, nothing changes, right? You know, it's the same now as it was 10 years ago, 100 years ago. You know, I'll just go into the factory and pumping things out now. >> Still, you know, I've been a referee a long time, and in the old days we had swim lengths, right? You know, you thought about certain vendors. They were in swim lanes. Now, today, with the influx of cash, as I was talking about, and the level of it of even innovation cycle time and how the industry's become more fragmented with lots of products, the complexity index has increased exponentially, and the velocity around that complexity is even more accelerate. So, no, it hasn't gotten easier. It's gotten more difficult. >> Yeah, fascinating. Actually. I just heard a segment on our national public radio station here in Boston talking about that. One of the biggest changes and how people think over the last few decades is we're better at recognizing patterns. Used to be, we could be an expert on something and do our thing, you know. We know the old trope is well, you know. My grandfather, you know, worked at a company for 30 years and did his same thing today. Things are changing constantly. You know, we didn't have, you know, the power of a supercomputer in our pocket, you know, 10 years ago, you know, let alone even older. So, you know, this is a user conference. So you know what air they did do. I mean, if if I understand, if I'm, you know, making a decision today for my business. And oftentimes that decision is something I need to live with for a while. How do I make sure that I'm making the right decisions That's going to keep me, you know, you know, keeping up with the competition and keeping my business moving forward as things constantly change. >> Yeah. So there is no easy answer to that question. There's a couple of thoughts and hasn't said in the presentation. You gotta look at these vectors that impacted trajectory of the thinking. And I love the Peter Drucker coat. Right. If he using yesterday's logic probably gonna get in trouble, you have to rethink the logic. In the example I gave you was the high jumper and how we did high jumping before and after 1960. So? So the question becomes one of those vectors, and I went through some of those vectors to help people think about, Okay, I do. My analysis on technology, that's all good. And, uh, tell technology you got a huge portfolio of technology. But how do you think about the perimeter? About how those things change over depreciation cycle. So is trying to add a little bit more color in there, thought processes. And I got a lot of post questions afterwards and a lot of engagements. So it seemed to resonate with the field. And I'll tell you what. The thing that they like the most was the business conversation off. They're like, you know, we don't do that enough. >> Yeah, right. I mean, you know, when we look at the successful companies today, it is not, You know, we've been talking for years, you know? Does it matter? Is it just a cost center? And it needs to be if it isn't helping the business drive forward and responding to what the business needs, uh, you know, could be replaced. That's where we got. Shadow it. It's It can't be the nowhere the slow needs to be. When the business says we need to go, you know, get on board and drive. I love one of the analogies you used is, you know, in this world of complexity, there's so many things out there, You know, when I've worked with, you know, enterprises and small cos you look at their environments and it's like, Oh my God, it's this Hedorah genius mess, you know? How do we standardize things? How do we make things easier? You had a fun little analogy talking about space. Maybe, maybe. >> Okay, that was good. I always try to use visuals as much as possible. So high, high, high light with challenges. So the challenge was, Oh, actually have it in my pocket. So they pulled this out and basically what it is. If you look at the international space shuttle, that's the only thing that they need to fix anything on Specialist 7/16 inch socket or the millimeter version of it. I can't read. Excited my glasses on to fix anything. So imagine if I had one tool to fix anything that's Nirvana. That's not reality. I have to fatigue. So I need to get to that simplicity. Its glasses law remember, every 25% increase in function shin is 100% increase in complexity. And that's public enemy number one for us. >> All right, so So you hopped on board the Dell family relatively recently, when most people think, Adele, it's well, you know, Delpy sees, you know, talk to my you know, my parents. They're like they know Dell computers. They've used them forever. You're talking most people, you know, Del servant. Like you talked a lot about your presentation software is eating the world. Give give us how you know where Del fits in that software was eating the world picture. >> Well, what I can tell you, though, is I was absolutely amazed when I did my due diligence about all the innovation that happens in this company. Phenomenal not only about the hardware but the soft. And I think actually, Jeff said it best. I think we have more software engineers now that we have heart hardware engineers. So the pivots there, we're pivoting our talent, the software, but it's the innovation that's in this company. And I think I kind of rattled off a couple of statistics by how much we spend the quantity of I p that we have. And I think customers are amazed at that innovation. But the supercharger on is okay. How does the innovation apply to the business mechanics of the company? And what value do you extract from it? And that's where the whole language and conversation usually happens with us. I will tell you, though, I'm really excited that Del Technologies kind of doubling down on business outcomes. They're really trying to change the culture and helping customers understand what the technology >> means. Yeah, one of things that struck me. I've been to this event now for a couple of years, and, you know, there's a lot of product discussion here, you know, when you get down to the channel, it's like, Okay, great. You know, I'm doing a server refresh. I'm looking to things like hyper convert, you know? What am I doing in my network? You know, when you up level things a little bit, You know, when I went to del World, it's like, you know, we hear about the venture, you know, activity that's happening around and things like coyote coming down the pipe. But How does that trickle down to the customers? That talking event here? It's great to talk about innovation, but, you know, I got to run my business. You know what? You know. Where does Del fit in that picture >> for you? Got it? Well, it's a custom you got to do both, right? So this has got to be a shift, because now I have to think differently, right? I know how to do feature analysis and benefit analysis of a point in time product, but what's the periphery of activities that inspecting, impacting that decision? Does that architectures scale? What are the economics around that? So you need to think about all those things. And I think it's just a journey for not only us as a vendor, but also for customers as well. >> Okay, so you're relatively new in today. L I want to ask you You gave a great quote in your presentation from from Jack Welch. Er said if the rate of change outside the company is greater than inside the company, the end is near. >> I would say the post. >> So, you know, explain to us the pace of change inside of del technologies. >> Well, you know, that's That's a That's a big question. I mean, piece of change varies by organization by business unit I really can't comment on your individual business units, but I will say, though there's a definite desire toe. Understand? We're customers interested. He is there. So what's the customer trying to dio? And then how do we satisfy the customer request? It's a matter of fact. I don't know if you know this and it was amazing because that's what the customer the other day, you know, Stevie Awards. Which a customer satisfaction, which we double down on customer satisfaction. We have a customer chief customer officer was Karen, and we just won 15 Stevie Awards, which is about customer satisfaction. So I think there's a slow shift, but there's a real focus on customer Central City. For us, the velocity will get there. But if you put the customer at the center like we do, that's a winning strategy. >> Yeah, well, yeah, we know Karen Kim does quite well, you know, culture and working with customers. You know, quite dio you talked about the portfolio of companies and l We know Del Bhumi quite well. We've done their event in the team were well, and you know, VM wears no slouch in the industry. I've had one of the pleasures of my careers. You know, I started working with him. Where when they were, like, 100 person company. No, watch them grow and pack. El Singer, I think was just named like the number one number two, you know, CEO work for employees by employees from glass doors. So, you know No, no slouch on the the venture family. So congratulations, toe Dale family on all that. >> Thank you very much are exciting. >> Joe Batista. Thank you so much for joining me here at the W T. G. Transformed 2019. Pleasure to catch up with you. Appreciate the opportunity. All right, so we're here with customers, the executives, and digging into all the industry trends. Of course. Check out the cute dot net for where we will be. And, uh, I think it was always for watching the cube

>> Live from New York City, it's theCUBE. Covering, Lenovo Transform 2.0 brought to you by Lenovo. >> Welcome back everyone, we are wrapping up day one of coverage of Lenovo Transform here in New York City I'm your host Rebecca Knight, along with my co-host Stu Miniman. We have a final guest, Peter Hortensius. He is the Senior Vice President Data Center Group and CTO and Chief of Strategy. Thanks so much for coming on theCUBE Peter. >> Well thanks for having me. >> It's your first time. >> I was told, I can't believe after all these years it's my first time but it's my first time. >> It's kind of true. If you're in this industry, we're going to be on a lot more after this, trust me. So, before the cameras were rolling we were talking about how cloud is an outcome not a destination. What do you mean by that? And do you think of that as your perspective, or do you think that that is industry-wide? >> There are people in the industry who do think of it as the destination. "My life will be good when" But the reality is, when I talk to our customers and I talk to your business owners and what they are really looking for. What they are looking for is a way and a method of working. They are looking for, "How do I deploy things quickly? "How do I worry more about, "Can my applications run properly?" not "How many petabytes of storage did I need for this?" or "How many VMs did it take to run that?" And so for us, it's all around trying to provide advice and counsel around that. And we found an interesting statistic that sort of justified things we're hearing from a lot of customers, which is, while everybody has a strategy of what do they get to the cloud, eight out of 10 customers are trying to think about the things they need to bring back. So, it's not just a one-way street, which tells you it's definitely not a destination if people are telling you, "Hey there's a few things I put in there "that may not be the best place for it." >> It's interesting, 'cause in general I'd agree with you. I think we've said it is more of an operating model and there's processes there. When I evaluate companies and analysts, a lot of time it's like, okay. But tell me where your positioning is, if I give you private cloud and public cloud, do you have a real heavy leaning one way or biased towards one or the other? Of course the big public cloud providers tend to lead that way even though most of them are shifting not just all public, but, even Amazon is getting deeper into what we do in private cloud. One of the things I like about Lenovo is, we are talking about hyper-scale, we are talking about HPC, we are talking about all the various pieces. So, in your portfolio of offering, you're selling solutions into the big 10 cloud guys. So, you're not only saying, well, no, public cloud's bad. You have a measured approach to how that looks and I think pragmatic as to how the customer's going to be. >> You're right. We do sell in the six as a top 10 public clouds in the world. Enormous volumes and all the things. So, we understand what it takes to do those environments well. But we also have this huge business. We sell to people on premise and they want to all move to public clouds and private cloud technology and hybrid and multi-cloud and I can give you 100 other acronyms. The challenge is, people just want to run their business and this is, not running my business. This is a cost of doing business. So, for me it's really around, how do we provide them simple ways to get there? And I think Lenovo, because of it's legacy-free heritage we don't have a big business tied up in the old way of doing things. We can be a much more simpler vendor to work with because, okay, you want to take that to the public cloud? I get it, it makes sense. I sell to them, they are my customers, so, I'm still okay. I'm not hung up that, "No, no, no. I really don't think "that's what you want to be doing." And then vice-versa, when they wanted to look at private cloud technologies or hybrid technologies or multi-cloud technologies. Again, I have multiple ways of supporting that because I'm not hung up on why you need to buy this much storage from me of exactly this kind, I'm there. We see way too many of our competitors have a story with their customers. It sounds really good when the executive talks to them but the Regional Sales Manager is going like, "No, no, no. You don't understand. "We got to sell this or I'm done." And, so what happens? They don't sell the new thing. >> One of the challenges customers have is, they tend to do multiple things. They start out with a simple idea but, new applications and different business units pull things together. So, they are looking for partners that can help keep them up-to-date as to what's happening and help them focus on the outcomes of their business, focus on the applications and help them try to keep up in an ever changing world. So, maybe give us a little bit as to how the portfolio view from Lenovo helps customers keep up. >> We look at the, call it the "On ramp to the cloud" People want to build up their private clouds and hybrid clouds from all the parts. They are well skilled, well capable or for whatever reason they decide to do that. So we have our portfolio of products that can support you to do that all the way from our ThinkSystem lines. All the building blocks and then working closely with partners like Red Hat and so on. You carry all the way through the continuum of true turnkey solutions. You had Naj and Rod on earlier and they were really talking about a turnkey solution that we've just recently brought out with Naj's company. But Microsoft's Azure and Azure stock is another example of a turnkey hybrid cloud. As Kirk mentioned in his keynote, four times our regular market share in that market, 'cause again, we're perfectly happy to sell that. And then the big software to find on Ramp are Nutanix and VMware and a bunch of others that people have. That's another on ramp to the cloud. It's again another place where we have a lot of growth and we've been growing at, we've doubled our share basically every year, year on year share comparison every quarter for the last six quarters. We're perfectly happy going at it in all three of those paths and it works very well for us. >> I want to get back to the idea, you just started by saying, customers at the end of the day just want to run their businesses. And they want things to be easy and intuitive. So how would you say that customers are thinking that way about the cloud, or is there this pressure of, "I got to get to the cloud, "I've got to have a cloud strategy." >> I think there is some of that, I got to get to the cloud 'cause it's in vogue and if I'm not getting into the cloud, my CEO's going to think that I'm-- >> I'm not cool. >> Well, worse than not cool, not competent. That's much worse. But I think we're seeing some moderation. What we're seeing now is people are becoming more mature in how they look at this, and there are things that a public cloud environment is outstanding at, there are things that it's not as well suited for. And likewise you're seeing that as people looking at private cloud technologies and the key there really is, one of the things that makes a cloud environment so attractive is, I focus much more on managing applications than I do on managing hardware. The hardware just kind of happens for me. I think if you really going to give people those private cloud environments to do that, it's the same thing. If you look at our CP solution, it's a great example of that. I dial in, or dial on, there's my age showing on, I just connect in, I assign how I want the systems allocated to my applications and the hardware just takes care of it. That's the cloud. >> One of the real challenging things for customers is, once they've modernized that platform, what about the applications on top of it? There's so much happening in the database world, you talk about cloud native applications, AI, IoT and edge solutions are spending a lot of time for companies. Can you talk a little bit about what you're hearing from customers and how Lenovo has positioned itself for-- >> I think this is why you are seeing some of that eight out of 10 coming near as a direction. If you've written for that kind of a world as the application, this is great for you. This is what you want. There are clearly a lot of legacy applications that weren't written with the cloud in mind. There was no cloud there. So they are much harder to deploy in that model. And so, those are becoming, call it, the more stubborn and obstinate part of the business. Now, that's still a great business for us to sell to and we're very happy to support customers and in many of those instances, it doesn't pay to redo it. But, there'll be a long, long tale of those kinds of applications where they are just not written with the cloud in mind. But anything new, generally is written with that kind of environment in mind. >> Okay, so are you saying the cloud native apps should run in public clouds, or? >> They'd run everywhere. A well written app will run private, public or hybrid. >> How about AI? We've been hearing a lot this year for infrastructure, for AI, how does Lenovo play there? >> The big challenge in AI is you have to sort of step back to its core principles. What's AI about? Well AI is about crunching a lot of numbers against a very large amount of data. So, it becomes much more about, where's the data than it is about the actual algorithm or computation. That can run on almost anything, but if it's not local to the data, you got a problem. So, that becomes more and more of how that problem's defined. So, if the data is something that I'm pumping into a certain data center, whether it's cloud based or my own then that's typically where that AI algorithm will run and if it's not, then I've got to figure out how to get the data to where I want it. >> Little bit of an over-simplification when you just say, there is usually some central place where you train but it needs to be out at the edge, where there's of course autonomy vehicles leading example-- >> Training is a very different problem than you'd call it inferencing, but basically I've learned how to recognize speech, that takes a lot of computation. To recognize it doesn't take that much. Learning is what takes all the effort. >> Well, I'm actually interested in the idea of recruiting and retaining the right kind of talent, and the kind of challenges you're having. This is as we've discussed a very fast-changing technology landscape. Are you able to find the right people? >> The biggest challenge in any technology industry and since every business is getting an IT component to it, it's becoming everyone's problem. And yes, if you want to tell your kids where to go to school in, this is the place. There's going to be lots of jobs for a long time. So, we face the same challenges everybody else faces in terms of recruiting the skills. A part of that is why having cloud as the deployment model is much better for you because it is a lesser skill than what's required to manage it and deal with it and the complexities of it are simpler. Underneath the coverage, you just need fewer people that really understand that. That helps your skill problem. >> In terms of the, last year at Lenovo Transform, you announced ThinkAgile. Can you talk a little about the portfolio of customers that you have developed and what you're seeing there? >> We made a very conscious decision last year when we announced. We collected all the brands together and it was a building block, it's ThinkSystem and if it's a integrated system or cloud solution, it's ThinkAgile. Particularly integrating it in our factory and deploy. And so, we announced that, we deployed it with ThinkAgile Advantage, which is a special service that goes with it, that makes it even easier to sort of deal with the changes and IT configurations. And we've been, since then been very pleased with the kind of ramp that we've managed to get out of all our solutions in that bucket. And people really buy the idea of, hey, I'd like to get to a point where, Lenovo will configure the thing in the factory including the rack, maybe all the cables, everything. It's literally wheeled in, it's plugged in, I change my password, and I'm up. Whereas, the old world was, it shows up in 53 boxes over the course of 10 days, then I spend two weeks trying to fit it all together, pray I connected it correctly and there you go. So, it's a totally different model. >> Peter, wonder if you can help us connect the dots on some of the edge and IoT pieces. A lot of people we look at and say, okay, you've got the Motorola phones out there, you've got PC division, but the Data Center Group, how much does the Data Center Group touch and interact with the consumer in edge and other devices? >> To me, there's multiple ways to look at IoT. And when you are Lenovo, you have our own view of it, just like every other company has. So, clearly the Internet of Things, we sell a lot of things. We're going to do a lot of Internet of Things. That's what the phone and our PC and smart devices and all that stuff is about. But, there's also a lot of, we call it all that data has to get processed by something. Guess who shows up when that happens, it's the Data Center Group. So we view that as, that's just an energy whether the rest of Lenovo had all those things or not, that's just good for our business. It's just going to lift us with it. But more importantly, having that insight into what's happening at the edge, with all those devices, what's happening is customers are looking at, okay, one of the big things is now I'm starting to see movement of some of the data center to the edge. They're moving the computation, the server needs out and closer to where they think where the data is generated. That's a big opportunity for us. That's a whole new thing, and it's not something that easily moves to the cloud, 'cause there's a reason why it moved closer to the data. So for us, it's a big opportunity and it's a huge one. So, when you look at Lenovo, we all have our individual business group's view of what this thing means to me if I wasn't in, been a business. And then we layer across that then, okay, but here's what I can do with that opportunity because I do know how to make all these things, or I do know how to do that and I do know how to do that. So, that's our huge, as Wai Wai calls it our third wave. That's our real next key win. >> So you are all thinking about how, as the data center evolves, where your businesses fit in? >> Right now the bulk of our business is clearly in that data center. I would expect over time, you'll see more and more happen as these pieces over the edge come together. >> Great. That's what we'll be talking about next year. >> Hopefully, yes absolutely. We have a lot of plans in place. I think you'll see a lot from us by this time next year. >> Yeah. But maybe give us a little bit view on that as, edge has been a very hot topic, what do you see as some of the impediments and what will happen faster as you talk about that change of view of data center and edge. >> The biggest impediment is, unlike a lot of other problems in IT, there is no formula. So, if I want to run a production system, I'm going to go see Oracle, or I'm going to go see SAP, or I'm going to see someone else like that, and, they've got lots of consultants and knowhow and boom, I just got to kind of pick between ways of doing it. When you're looking at big IoT solutions, there isn't one. Everything is, "Hmm what am I going to instrument? "Hmm, what am I going to get back as the information on that? "Hmm, how am I going to justify the ROI on this? "Hmm, how am I going to deploy this at scale, "because I don't know how to do that?" All of those are things that are going on. So, what we are finding as we work, we work with a lot of system integrators, people who help people understand proof of concepts and testing and studying. So we see certainly some areas, those 20 billion things that Wai Wai talked about by 2020. Those are going to places obviously, but businesses are really struggling with, how do I do this at scale, in my business? How do I drive that intelligent transformation? That I know I've got to do, 'cause if I don't do it my competitors are going to do it. And that's to me where our opportunity sits and why it's interesting to be at Lenovo in that kind of a context. >> Great, excellent. Well, Peter Hortensius, thank you so much for coming on theCUBE. We've had a great time. >> Thank you so much. >> I enjoyed it very much, we'll have to do this again. Thank you. >> Indeed, indeed. >> I'm Rebecca Knight, for Stu Miniman, that wraps up Lenovo Transform 2018. We hope to see you back here next time on theCUBE.

>> Live from New York City, it's theCUBE. Covering Lenovo Transform 2.0. Brought to you by Lenovo. >> Welcome back to theCUBE, everyone. We are here at Lenovo Transform in New York City. I'm your host, Rebecca Knight, along with my cohost Stu Miniman. We're joined by Laura Laltrello. She is the VP Datacenter Group Services here at Lenovo. Thanks so much for coming on theCUBE. >> Thank you. It's your first time on the show. >> Yes, thank you for inviting me. >> Welcome. We're talking to you today about DevOps and blockchain, two of our favorite topics here on theCUBE. Let's start by talking about DevOps in general. About how much it has transformed the way we test and monitor and deploy new kinds of technology, and then add blockchain to this. Tell our viewers a little bit about what you do. >> DevOps has absolutely transformed many companies. The companies I've talked about today, at Transform, all three of them in the past two years have doubled their stock price. Imagine being able to double your stock price. Some have gone almost to triple, and they've done it by being able to go to market very fast and get what they want out in market. Then, adjust to the market as market demands change. They're using both agile software development along with setting up instant infrastructure and combining those techniques and the methodology and culture that goes on top of that to have small teams focused on business outcomes and that is, in summary, the DevOps process. >> I love that. Rebecca and I love talking about the cultural piece and we know a lot of times the technology piece is the easy part, the networking, it's the things upper in the stack, it's the people and processes and politics where we get tough. If I knew we were talking about DevOps, I wouldn't have worn the tie today. (all laughing) >> Yeah. >> How is Lenovo transforming internally, and how are you helping customers that are digging into this process? >> That's a really good point. DevOps is more of a mentality than a methodology. The methodology's great, but we work with our customers to ensure that they have the right project, that they have the right culture, and that they've gone through change management process they need to get everybody onboard to a new way of thinking about driving their business. We've done it internally with our blockchain process. We've implemented blockchain in our supply chain in three different areas, and they started as tiny proof of concepts and we just keep iterating and building on it like a typical DevOps model so that we're getting benefit from it, and we're starting to see it. >> You're using yourself as a case study here. >> Absolutely. >> Can you explain a little bit to our audience, a lot of times, they're going to hear blockchain and they're going to think bitcoin. >> Sure. Maybe explain, we understand that there's relationship, but it's not the same at all. >> One of our blockchain processes, we work with our suppliers, and we use it for supply and demand forecasting. If anyone knows how supply and demand forecasting works, typically by the time the person gets the information, the information's old and something's happened in the market and it's changed. With blockchain, you have access instantly to the exact same information, so you're working on the same level and the same basis, and it makes it transparent and clear to everyone. One of the other places we've used it is in software. Software licensing credits. We don't want to pay inventory costs for software licensing, so we're able to use blockchain so that when our users start using the software, then we start paying for it. It saves a ton and everybody's aware of what's happening because of the blockchain. >> You were talking about the right mindset for DevOps. Can you describe what you mean by that? >> A lot of IT teams still operate under we've got a milestone to hit, and then we've got another deliverable, and we have another milestone. With DevOps, what you're doing is you're having a very small group of people with a business outcome, which is extremely different. You want to take your time-to-quote process and cut it in half. That might be the business outcome that you're aligning your DevOps group to, and then they figure out exactly how to get there. It's very different than planning up front and saying I need this released in the U.S. by this date. Because a lot of times, by the time you get there, it's not the outcome you really wanted. >> When you talked about yourself as a case study here, how would you describe the Lenovo team and how everything changed and how the iteration process worked and whether or not you had to win over any skeptics? >> There are a ton of skeptics just on DevOps itself, and then obviously there are more on blockchain because it's so foreign, it's such a foreign concept. We started by just getting small groups of people to work together in that type of environment so that they get it and understand it and realize that the potential security risks are not as threatening as you might think because there's a DevSecOps security process. Once they realize that you can align on business outcomes and you can accomplish so much more by bringing something to market faster, they start to realize oh, I can keep making this better and we've gotten small teams, grassroot efforts involved to start doing that. >> Obviously, we've heard from Lenovo many times that service levels and how you're measured by customers, Lenovo does very well. First of all, congratulations. The question is is it enough, and of course it's a piece of the overall puzzle, so maybe help explain how support and service fit into the overall story as to how you not only maintain customers but win new customers. >> It is not enough. My service practice, my aspiration is to drive a complete, effortless experience for the customer, meaning every single time they engage with us they do not have to put any effort forward. When you start thinking about your processes internally backwards, and you're looking at it from a customer point of view and thinking what effort did they have to put in, it drives a very different mindset and it shifts people to think about doing the process very differently. We're thinking about things like entitlement. The customer doesn't get any value out of entitlement so how do we make it go away, and how do we make all unnecessary steps go away so we can continue to maintain that high customer sat. >> It's interesting, I think back, I'll date myself, 20 years in my career when I was out in the field dealing with customers. Customers loved me cause I took care of them. Where'd you become the Maytag repair man? They don't even have to see you, they don't have to know you. Certain people I talk to it's like wait, whose that Lenovo, oh wait, those are all those machines I have everywhere that I didn't even think about. >> That's OK. >> How do you balance that? >> There is so much going on right now in tech between machine learning and IoT and edge computing that we have a place, and that place should be providing value and driving business outcomes for our customers, not in repairing their machines. >> Going back to the culture, because this is just where I love to be, we heard on the mainstage so much about Kirk and (mumbles) talking about these points of pride for this company is this customer centricity but also being seen as an ethical, as a sustainable company, lauded for its social conduct. How does that feel when you're on the inside of Lenovo? How does that feel as an employee? >> I've talked to a lot of companies in the past 15 years I've been with Lenovo, and I can truly say we're one of the only companies that acts globally, and we look at a diverse set of opinions and that to me is really valued because when you're starting to try to see the elephant from every single angle, you get a better outcome. Every time I think about what's going to happen with this company, I know that foundation of thinking about things globally and looking at it from our entire customer set makes us a truly unique and different company. >> That's a great point. Do you have any examples or something you can say because there's lots of multi-national companies out there, but not that many that are truly global. >> Our Lenovo leadership team, they meet every quarter. They purposefully choose a different city to meet in every quarter and a different continent. When they do that, they go and immerse themselves in the culture of that continent so they get that flavor, and then we ensure that our board members and our LEC is a makeup of different nationalities and different perspectives. That alone gives you that tension to think about things much differently. Where a lot of our competitors, and a lot of companies out there, they really do make decisions in one city and if you're not in that city, you're not really part of the decision-making body of the company. >> They pay a lot of lip service to oh no, we care about these things, but actually what you're saying is so important by actually living that. What do you think, one of the questions that Stu and I have had for all these executives is the transformation story is great, as we know, we know by the numbers that this company has turned the corner and is really accelerating. The momentum is there. What are we looking at three to five years from now? What does success really look like for Lenovo? >> The customers will start to see us as a customer experience company more than a product company. You will see us transform our customer experience end to end, from every contact point, and even contact points within the devices. If anybody's had a chance to look at our OK Google device, they'll see that thing is based on looking at a customer experience and changing the way people use those devices. It's just a simple add of a few things in technology that's made that work. >> Laura, thank you so much for coming on the show. >> Thank you. >> It's great to have you. I'm sure you'll be back. >> Yes, I appreciate it, thank you for the time today. >> I'm Rebecca Knight, for Stu Miniman, we will have more from Lenovo Transform in just a little bit. (upbeat music)

(upbeat music) >> Live, from New York City, it's theCUBE! Covering Lenovo Transform 2.0, brought to you by Lenovo! >> Welcome back to theCUBE's live coverage of Lenovo Transform. I'm your host, Rebecca Knight, along with my co-host, Stu Miniman. We've got two guests on the show right now, we've got Naj Husain, the CEO of Cloudistics, and we're welcoming back Rod Lappin, who is the Senior Vice President of Sales and Marketing here at Lenovo. Thanks so much for coming on the show. >> Thank you very much. >> Great to be here. Nice to meet you. >> So... >> Rod, why are you so lazy at this show? MCing the show, on theCUBE twice... (laughter) >> I know, it's been an exciting day, hasn't it? I've actually done a few meetings between I saw you last time as well so, I'm living on 2 and a half hours of sleep last night, and I'm running hot so I'm looking forward to a drink at the end of the night. >> Yeah, a well-deserved drink. >> Sleep fast, sleep fast. >> Exactly. So I want to start with you Naj. >> Yeah. >> Tell our viewers a little bit about Cloudistics, it's based in western Virginia, what do you do? >> Yeah, so we build a private cloud with a premium experience. We founded the company in 2013 on the idea of simplifying infrastructures. In our previous world, we actually lived the problem. So in our previous company, we actually took Amazon as an analog, and tried to move our resources at Amazon and simplify it. Because we were tired of managing complex infrastructure. So as a company of 500 people and a software development company, we wanted to simplify our world. So we went to Amazon, we spent 3 months or so developing codes of implement QA. Great, real simple. Don't have to worry about hardware at all. It's a great value proposition. All of a sudden we started to implement this thing, after month one it was 100,000 bucks. After month two, it was 150,000 a month. After month three, we're creating the 200,000 a month in fees to run Amazon, right. While the value proposition's all about "simplicity is awesome." The problem is, it's very very expensive. So as the company of 500 like I said, we had to figure out what to do next. So I spoke to my CTO and I said, how can we solve this problem? So he said, okay I can bring the infrastructure back on prep, great. So he priced that out, it cost less than one month of opex in Amazon. So we did, and then we had a problem where okay, now we need software to run on it, to make it work. We needed a virtualization platform. So we looked up what was out there, and the cost for it at the time in 2012, 2011, it was a million dollars in commercialization software. I said we can't do this, right? We're too small, we don't have the funds to do that. So we decided at that point, we're going to found the company to solve that problem, and democretize IT to give companies of any size the ability to implement cloud computing behind the firewall, at an affordable price. >> And you call it "Composable Cloud". >> We do. So when we looked at the market at that point, there was different types of technologies out there, and there was things called hyper-converged and traditional converged infrastructure. And what we did, is we took a page out of how the public cloud operated. And the way the public cloud operates is they have composable resources so you can scale resources independently. So I can scale networks separate from computes, separate from storage. And that's a big deal when you're running a cloud because you have to worry about economics. So when we architected the product, we started there. So we started with this scale-able architecture that's composable, so company's grow as they need to grow. They don't have to tie resources together, right, so there's no resource drift, we call it. It's independent scaling. And that's one of the big differentiators in our platform. >> So Rod, why don't you help bring in some of your customer views that you hear on this. I'm sorry but I smirk a little bit when I hear, "We're going to simplify things." (laughter) In my career, I've talked to lots of companies, and everybody, we always have the goal to be simple. >> Yes. >> "But, oh wait I need to change this a little bit, I need this other thing, oh wait I've got this Lenovo product, but oh, you've got this other product that's good, how do I manage all of these?" And Cloud was supposed to be, you know, just an easy button and low-cost and everything, and it's helped but it's also added new silos, and new things that I now have to get my arms around. So maybe set up for why you-- >> Yeah, sure. Well I think to Naj's point firstly, I think the Cloudistics solution is really unique. And it's very compelling, actually. It's a very compelling offering. Firstly because I know one management said that you could basically run storage, compute, as well as networking, sitting over the top of a hypervisor, on prem, his point? So to Naj's point, you had like 50% of the cost of a normal cloud infrastructure that would be going out into the market pool, and still have the management suite sitting up in the cloud that they obviously manage for you. That's very cool. But one of the other things that's very cool about the Cloudistics offering is you can scale up and scale out, depending on customers' requirement. So once you've got yourself in this composable cloud model, right? And you're actually running with Cloudistics, instead of saying okay, my business is growing, now it's getting bigger, I have to pay this much for an extra amount of x, whatever it might be, if you want more compute, you can have more compute. If you want more storage, you can have more storage. You can actually add the components of the cloud that you require, based on the consumption that your business is actually running to. And that's one of the very very compelling events that Cloudistics' offering actually has. >> Composable and customizable. >> Yeah, and very simple. One of the key tenants of the platform is making this thing really really simple. So when we designed the product when we started, we started with the application first because at the end of the day, that's what you're trying to run. You're not here to manage infrastructure, you're here to develop being agile in your business. So we focused everything on making it really simple to deploy, and making the hardware invisible, automating all of the updates, so you never have to see hardware. And all you can focus on is delivering your services. >> So I want you to get really specific for a second. >> Yeah. >> Because many of the things that I hear, they think, oh, reminds me of what the companies that do hyper-convert say that they're doing. >> Right. >> Simplicity in the enterprise... >> Right. >> Easy to manage, things like that. >> Yes. >> Is there a software offering, is there hardware involved-- >> Correct. >> How does this all go together, is this a management suite that ties in to what I have? >> That's a great question. >> Make sure I understand. >> Yeah, so it's a completely integrated hardware-software platform, so think of it like your iPhone. When you buy an iPhone, it's hardware-software beautifully integrated... >> Motorola's the same by the way. (laughter) Yeah, okay, Motorola, fine. But it's a phone that's integrated with hardware-software. You connect to the network, you're up and running, you download your apps, and you're done. It's a beautiful experience. So we took that as an analog for our platform. So literally, it's completely plug-in play cloud, you roll it in, plug it into your network, go to our Marketplace, log in, download apps and start running. You can run Containers, you can run Docker, you can run Windows Sequel, all those apps are available for you to run with a click. So businesses now can be much more agile, right? Because now they're worried about delivering services, not messing with multi-solid hardware. Right so now generalists now can manage this platform. DevOps can manage this platform. Just like the public cloud. Yep. >> So to make this setup really simple, what we're doing is we're taking the thick agile solution, which is that pre-configured, pre-set, rackable solution. So compute, storage and networking all in one solution. At factory, we're setting it up with all the Cloudistics structure that we need to send it out, and basically ship it on site for customers. They only need two plugs, right? A plug for the network, and a plug for power and basically it's ready to go. >> It's amazing. >> Rod can you help, so we were just talking about the big news with NetApp. >> Right. >> You know, you've got new relationships with tenants, how does this fit in the work folio? What are the customer kind of pain points as to when Lenovo would lead with this? >> I think that's a fair question, Stu. I think if you have a look at what our go-to-market strategy is in the hyper-conversion space. This is largely guided by customer demand. So, basically at a customer demands point, we'll go in and we'll obviously lead with our customers and understand what are the pain points they actually have in their environment. Because many customers have got different environments, and three years ago, everyone was like "I'm going to be an AWS jumper, or I'm going to be..." The reality is everyone's got so many different clouds in their environment, they've got so many different environments set up. You know, whether that's the Adobe Cloud and Marketing, or AWS, whatever it might be, you've got to manage all of these different environments. So it sort of is dependent purely on what the customers' environment is, where we actually go. Now, from our perspective, this is a brand new relationship, only 6 months old, we are setting up dedicated people specifically to sell this with Cloudistics, and I feel like it's got a really good future. We just got to get this business growing, and I think we're going to be talking to more customers about it. >> Yep. >> So who is your sweet spot? You said that the emphasis of starting this company was that companies of any size could be able to do these things, and act more agile, as you said. >> Right. >> So who is your sweet spot, what's your target? >> Yeah so we target a medium-sized enterprise. So you know, 500 employees to 5,000, kind of in that range is our initial target. And we drive the applications like Window Sequels applications, applications that rely on performance potentially, or even general purpose work clouds where they just want to simplify management of the stack. And as Rod was saying, the management of the platform's pretty unique, and the fact that that's in the cloud, the management of the platform is in the cloud. So it makes it very simple to manage. So from one central spot, I can manage my multiple stacks throughout my company, and it makes it very easy to employ applications and manage everything. >> Do you have any specific examples of sort of the pain points that you helped solve? >> Yeah, so in our case, it was really around driving simplicity. So in many companies, many medium-sized companies, they struggle with the complexity of multi-tiered infrastructure. So I have to have a virtualization expert, I have to have storage expert, I have to have a network expert. And I have to have an app expert as well. Right, I've got to make all those people work together. So businesses now are trying to be more agile to push applications out the door so they can run their business. So by all those interdependencies, it creates a lot of complexity. So we've cut out all of that and we've created a platform where you don't need all of those interdependencies. It's done for you. So it's literally plug and play, so businesses can get right to their work at deploying applications. >> So, there are a number of things that we've looked at, from a research standpoint of what makes a private cloud, and a lot of it is kind of measuring the bar against a public cloud. You said, simplicity, absolutely a good one. One of the ones that we're starting to see some movement in the private cloud, it's starting to go more opex. >> Right. >> As a service office. >> Correct. >> I was walking through the show before and talking to Lenovo people about that. Is that part of the discussion today, and maybe talk about how that works. >> It is, and the platform is fully tenanted for example. We took a page out of the public cloud where, if you go into any public cloud, you create yourself a virtual data center. And within that virtual data center, you can deploy your applications. With our platform you can do the same. You can have a pool of resources, we've extracted everything to pool. RAM, cores, and stores, that's all you need. You can allocate those to your constituents, your customers, your departments. And they have a completely multi-tenanted, fully secure environment to work under. Without impacting anybody else. And with our core technology around networking, we've completely isolated the layer 3 networking layer, to make sure it's highly secure within that box. >> I understand. So they can almost be like a service provider themselves? >> Yes. >> So I guess one of the things is, what about from the financial standpoint? Are things still allowing me to scale up and scale down, is it just in that box I can carve it up? You know Lenovo has an option that was like oh hey, I need to burst up for a certain season, but I'm not going to have to pay, or are there certain things they can do financially. >> Very, very interesting. So the platform is elastic in a sense, where you can plug in and play resources. You can add memory, you can add cores, you can add storage, you can network on demand. And jack it in and scale the resources. We are working on coming out in a future period a hybrid where you can burst and scale into public clouds, which is a big deal, right? Because we have very unique layer 3 networking technology, we can potentially stretch those networks into some other cloud, which is very interesting. So that means that our Lenovo customers can then burst into on demand, on the monthly payroll system, into a public cloud if necessary. So that's a future thing we're working on. >> To your points as a service, you heard today obviously as we had a little bit of a keynote up there, Kirk hinted at the fact that we're trying to drive as a service solution around on the hardware, which really matches perfectly with the Cloudistics solution that Naj was just talking about. >> Yes. >> We're really, really close to this. I would have loved to have been one of our announcers today. But we've got a few other things going on. So we will come forward in the market as a service, fully metering as a service solution that we think is very compelling in market to match up with the Cloudistics offering very, very shortly actually. >> It's fun. >> So how are you getting the word out? I mean we already know you need to increase your budget, that was our last guest who said that. (laughter) >> Exactly, so Naj and I went on our focal about this decision this week. >> Yes. >> We need to get the word out a lot more aggressively, and a lot more compelling than we are today. So we have dedicated resources now in Western Europe and North America, we're about to expand our dedicated resources into China and the Asian Pacific, and then down into Latin America. So we start off by dedicating people on the street that are actually going to be at the start talking to customers. Then we're going to have to drive into a marketing campaign of some description, so we can actually start to drive a more compelling story to market, so they actually get to know what Naj's company has developed. Because once again, it's really compelling. >> Right, great. Well Naj, Rod, thanks so much for coming on the show, it was great having you. >> Thank you. >> Thanks very much. >> I'm Rebecca Knight with Stu Miniman, we will have more from Lenovo Transform and theCUBE's live coverage in just a little bit. (upbeat music)

>> Live from New York City it's theCube. Covering Lenovo Transform 2.0. Brought to you by Lenovo. >> Welcome back to theCube's live coverage of Lenovo Transform, I'm your host Rebecca Knight along with my co-host Stu Miniman. We're joined by Madhu Matta; He is the VP and GM High Performance Computing and Artificial Intelligence at Lenovo and Dr. Daniel Gruner the CTO of SciNet at University of Toronto. Thanks so much for coming on the show gentlemen. >> Thank you for having us. >> Our pleasure. >> So, before the cameras were rolling, you were talking about the Lenovo mission in this area to use the power of supercomputing to help solve some of society's most pressing challenges; and that is climate change, and curing cancer. Can you talk a little bit, tell our viewers a little bit about what you do and how you see your mission. >> Yeah so, our tagline is basically, Solving humanity's greatest challenges. We're also now the number one supercomputer provider in the world as measured by the rankings of the top 500 and that comes with a lot of responsibility. One, we take that responsibility very seriously, but more importantly, we work with some of the largest research institutions, universities all over the world as they do research, and it's amazing research. Whether it's particle physics, like you saw this morning, whether it's cancer research, whether it's climate modeling. I mean, we are sitting here in New York City and our headquarters is in Raleigh, right in the path of Hurricane Florence, so the ability to predict the next anomaly, the ability to predict the next hurricane is absolutely critical to get early warning signs and a lot of survival depends on that. So we work with these institutions jointly to develop custom solutions to ensure that all this research one it's powered and second to works seamlessly, and all their researchers have access to this infrastructure twenty-four seven. >> So Danny, tell us a little bit about SciNet, too. Tell us what you do, and then I want to hear how you work together. >> And, no relation with Skynet, I've been assured? Right? >> No. Not at all. It is also no relationship with another network that's called the same, but, it doesn't matter. SciNet is an organization that's basically the University of Toronto and the associated research hospitals, and we happen to run Canada's largest supercomputer. We're one of a number of computer sites around Canada that are tasked with providing resources and support, support is the most important, to academia in Canada. So, all academics, from all the different universities, in the country, they come and use our systems. From the University of Toronto, they can also go and use the other systems, it doesn't matter. Our mission is, as I said, we provide a system or a number of systems, we run them, but we really are about helping the researchers do their research. We're all scientists. All the guys that work with me, we're all scientists initially. We turned to computers because that was the way we do the research. You can not do astrophysics other than computationally, observationally and computationally, but nothing else. Climate science is the same story, you have so much data and so much modeling to do that you need a very large computer and, of course, very good algorithms and very careful physics modeling for an extremely complex system, but ultimately it needs a lot of horsepower to be able to even do a single simulation. So, what I was showing with Madhu at that booth earlier was results of a simulation that was done just prior us going into production with our Lenovo system where people were doing ocean circulation calculations. The ocean is obviously part of the big Earth system, which is part of the climate system as well. But, they took a small patch of the ocean, a few kilometers in size in each direction, but did it at very, very high resolution, even vertically going down to the bottom of the ocean so that the topography of the ocean floor can be taken into account. That allows you to see at a much smaller scale the onset of tides, the onset of micro-tides that allow water to mix, the cold water from the bottom and the hot water from the top; The mixing of nutrients, how life goes on, the whole cycle. It's super important. Now that, of course, gets coupled with the atmosphere and with the ice and with the radiation from the sun and all that stuff. That calculation was run by a group from, the main guy was from JPL in California, and he was running on 48,000 cores. Single runs at 48,000 cores for about two- to three-weeks and produced a petabyte of data, which is still being analyzed. That's the kind of resolution that's been enabled... >> Scale. >> It gives it a sense of just exactly... >> That's the scale. >> By a system the size of the one we have. It was not possible to do that in Canada before this system. >> I tell you both, when I lived on the vendor side and as an analyst, talking to labs and universities, you love geeking out. Because first of all, you always have a need for newer, faster things because the example you just gave is like, "Oh wait." "If I can get the next generation chipset." "If the networking can be improved." You know you can take that petabyte of data and process it so much faster. >> If I could only get more money to buy a bigger one. >> We've talked to the people at CERN and JPL and things like that. - Yeah. >> And it's like this is where most companies are it's like, yeah it's a little bit better, and it might make things a little better and make things nice, but no, this is critical to move along the research. So talk a little bit more about the infrastructure and what you look for and how that connects to the research and how you help close that gap over time. >> Before you go, I just want to also highlight a point that Danny made on solving humanity's greatest challenges which is our motto. He talked about the data analysis that he just did where they are looking at the surface of the ocean, as well as, going down, what is it, 264 nautical layers underneath the ocean? To analyze that much data, to start looking at marine life and protecting marine life. As you start to understand that level of nautical depth, they can start to figure out the nutrients value and other contents that are in that water to be able to start protecting the marine life. There again, another of humanity's greatest challenge right there that he's giving you... >> Nothing happens in isolation; It's all interconnected. >> Yeah. >> When you finally got a grant, you're able to buy a computer, how do you buy the computer that's going to give you the most bang for your buck? The best computer to do the science that we're all tasked with doing? It's tough, right? We don't fancy ourselves as computer architects; we engage the computer companies who really know about architecture to help us do it. The way we did our procurement was, 'Ok vendors, we have a set pot of money, we're willing to spend every last penny of this money, you give us the biggest and the baddest for our money." Now, it has to have a certain set of criteria. You have to be able to solve a number of benchmarks, some sample calculations that we provided. The ones that give you the best performance that's a bonus. It also has to be able to do it with the least amount of power, so we don't have to heat up the world and pay through the nose with power. Those are objective criteria that anybody can understand. But then, there's also the other criteria, so, how well will it run? How is it architected? How balanced is it? Did we get the iOS sub-system for all the storage that was the one that actually meets the criteria? What other extras do we have that will help us make the system run in a much smoother way and for a wide variety of disciplines because we run the biologists together with the physicists and the engineers and the humanitarians, the humanities people. Everybody uses the system. To make a long story short, the proposal that we got from Lenovo won the bid both in terms of what we got for in terms of hardware and also the way it was put together, which was quite innovative. >> Yeah. >> I want to hear about, you said give us the biggest, the baddest, we're willing to empty our coffers for this, so then where do you go from there? How closely do you work with SciNet, how does the relationship evolve and do you work together to innovate and kind of keep going? >> Yeah. I see it as not a segment or a division. I see High Performance Computing as a practice, and with any practice, it's many pieces that come together; you have a conductor, you have the orchestra, but the end of the day the delivery of that many systems is the concert. That's the way to look at it. To deliver this, our practice starts with multiple teams; one's a benchmarking team that understands the application that Dr. Gruner and SciNet will be running because they need to tune to the application the performance of the cluster. The second team is a set of solution architects that are deep engineers and understand our portfolio. Those two work together to say against this application, "Let's build," like he said, "the biggest, baddest, best-performing solution for that particular application." So, those two teams work together. Then we have the third team that kicks in once we win the business, which is coming on site to deploy, manage, and install. When Dr. Gruner talks about the infrastructure, it's a combination of hardware and software that all comes together and the software is open-source based that we built ourselves because we just felt there weren't the right tools in the industry to manage this level of infrastructure at that scale. All this comes together to essentially rack and roll onto their site. >> Let me just add to that. It's not like we went for it in a vacuum. We had already talked to the vendors, we always do. You always go, and they come to you and 'when's your next money coming,' and it's a dog and pony show. They tell you what they have. With Lenovo, at least the team, as we know it now, used to be the IBM team, iXsystems team, who built our previous system. A lot of these guys were already known to us, and we've always interacted very well with them. They were already aware of our thinking, where we were going, and that we're also open to suggestions for things that are non-conventional. Now, this can backfire, some data centers are very square they will only prescribe what they want. We're not prescriptive at all, we said, "Give us ideas about what can make this work better." These are the intangibles in a procurement process. You also have to believe in the team. If you don't know the team or if you don't know their track record then that's a no-no, right? Or, it takes points away. >> We brought innovations like DragonFly, which Dr. Dan will talk about that, as well as, we brought in for the first time, Excelero, which is a software-defined storage vendor and it was a smart part of the bid. We were able to flex muscles and be more creative versus just the standard. >> My understanding, you've been using water cooling for about a decade now, maybe? - Yes. >> Maybe you could give us a little bit about your experiences, how it's matured over time, and then Madhu will talk and bring us up to speed on project Neptune. >> Okay. Our first procurement about 10 years ago, again, that was the model we came up with. After years of wracking our brains, we could not decide how to build a data center and what computers to buy, it was like a chicken and egg process. We ended up saying, 'Okay, this is what we're going to do. Here's the money, here's is our total cost of operation that we can support." That included the power bill, the water, the maintenance, the whole works. So much can be used for infrastructure, and the rest is for the operational part. We said to the vendors, "You guys do the work. We want, again, the biggest and the baddest that we can operate within this budget." So, obviously, it has to be energy efficient, among other things. We couldn't design a data center and then put in the systems that we didn't know existed or vice-versa. That's how it started. The initial design was built by IBM, and they designed the data center for us to use water cooling for everything. They put rear door heat exchanges on the racks as a means of avoiding the use of blowing air and trying to contain the air which is less efficient, the air, and is also much more difficult. You can flow water very efficiently. You open the door of one of these racks. >> It's amazing. >> And it's hot air coming out, but you take the heat, right there in-situ, you remove it through a radiator. It's just like your car radiator. >> Car radiator. >> It works very well. Now, it would be nice if we could do even better by doing the hot water cooling and all that, but we're not in a university environment, we're in a strip mall out in the boonies, so we couldn't reuse the heat. Places like LRZ they're reusing the heat produced by the computers to heat their buildings. >> Wow. >> Or, if we're by a hospital, that always needs hot water, then we could have done it. But, it's really interesting how the option of that design that we ended up with the most efficient data center, certainly in Canada, and one of the most efficient in North America 10 years ago. Our PUE was 1.16, that was the design point, and this is not with direct water cooling through the chip. >> Right. Right. >> All right, bring us up to speed. Project Neptune, in general? >> Yes, so Neptune, as the name suggests, is the name of the God of the Sea and we chose that to brand our entire suite of liquid cooling products. Liquid cooling products is end to end in the sense that it's not just hardware, but, it's also software. The other key part of Neptune is a lot of these, in fact, most of these, products were built, not in a vacuum, but designed and built in conjunction with key partners like Barcelona Supercomputer, LRZ in Germany, in Munich. These were real-life customers working with us jointly to design these products. Neptune essentially allows you, very simplistically put, it's an entire suite of hardware and software that allows you to run very high-performance processes at a level of power and cooling utilization that's like using a much lower processor, it dissipates that much heat. The other key part is, you know, the normal way of cooling anything is run chilled water, we don't use chilled water. You save the money of chillers. We use ambient temperature, up to 50 degrees, 90% efficiency, 50 degree goes in, 60 degree comes out. It's really amazing, the entire suite. >> It's 50 Celsius, not Fahrenheit. >> It's Celsius, correct. >> Oh. >> Dr. Bruner talked about SciNet with the rado-heat exchanger. You actually got to stand in front of it to feel the magic of this, right? As geeky as that is. You open the door and it's this hot 60-, 65-degree C air. You close the door it's this cool 20-degree air that's coming out. So, the costs of running a data center drop dramatically with either the rado-heat exchanger, our direct to node product, which we just got released the SE650, or we have something call the thermal-transfer module, which replaces a normal heat sink. Where for an air cool we bring water cool goodness to an air cool product. >> Danny, I wonder if you can give us the final word, just the climate science in general, how's the community doing? Any technological things that are holding us back right now or anything that excites you about the research right now? >> Technology holds you back by the virtual size of the calculations that you need to do, but, it's also physics that hold you back. >> Yes. Because doing the actual modeling is very difficult and you have to be able to believe that the physics models actually work. This is one of the interesting things that Dick Peltier, who happens to be our scientific director and he's also one of the top climate scientists in the world, he's proven through some of his calculations that the models are actually pretty good. The models were designed for current conditions, with current data, so that they would reproduce the evolution of the climate that we can measure today. Now, what about climate that started happening 10,000 years ago, right? The climate was going on; it's been going on forever and ever. There's been glaciations; there's been all these events. It turns out that it has been recorded in history that there are some oscillations in temperature and other quantities that happen about every 1,000 years and nobody had been able to prove why they would happen. It turns out that the same models that we use for climate calculations today, if you take them back and do what's called paleoclimate, you start with approximating the conditions that happened 10,000 years ago, and then you move it forward, these things reproduce, those oscillations, exactly. It's very encouraging that the climate models actually make sense. We're not talking in a vacuum. We're not predicting the end of the world, just because. These calculations are right. They're correct. They're predicting the temperature of the earth is climbing and it's true, we're seeing it, but it will continue unless we do something. Right? It's extremely interesting. Now he's he's beginning to apply those results of the paleoclimate to studies with anthropologists and archeologists. We're trying to understand the events that happened in the Levant in the Middle East thousands of years ago and correlate them with climate events. Now, is that cool or what? >> That's very cool. >> So, I think humanity's greatest challenge is again to... >> I know! >> He just added global warming to it. >> You have a fun job. You have a fun job. >> It's all the interdisciplinarity that now has been made possible. Before we couldn't do this. Ten years ago we couldn't run those calculations, now we can. So it's really cool. - Amazing. Great. Well, Madhu, Danny, thank you so much for coming on the show. >> Thank you for having us. >> It was really fun talking to you. >> Thanks. >> I'm Rebecca Knight for Stu Miniman. We will have more from the Lenovo Transform just after this. (tech music)

>> Live from New York City, It's theCUBE! Covering Levnovo Transform 2.0. Brought to you by Lenovo. (techno music) >> Welcome back to theCUBE's live coverage of Lenovo Transform here in New York City. I'm your host Rebecca Knight along with my co-host Stu Miniman. We're joined by Rod Lappin. He is the senior vice president in marketing here at Lenovo. And Roger Cox, the research vice president at Gartner. Thank you much, gentlemen for coming on theCUBE. >> Thanks for having us! Excited. >> So the big news for the day, NetApp, Lenvovo Two global powerhouses joining forces I want to hear Rod, the Lenovo speil, and then I want to hear your analysis of the deal and what you make of it. So why don't you go ahead. >> Yes, so obviously we're really really excited, Rebecca. It's a great day for us. I think it's something that we've been really planning with NetApp for obviously a long time, and to actually have it come to fruition is really exciting for all of us, right. So as you would have known, probably, our storage offering in market has been quite small up until now. We're addressing about 15% of the market. With this new deal with NetApp we're sort of in the TAM the target market. We can after up to about 92%. We've been quite good at storage. We've been growing about 2X the market average in Flash, over 100% year on year, but we haven't really had the full product range that we've needed to really address out customers' needs, and so, now having this, having this deal now with NetApp means we can go after our customers and really bring value to them the way that we have wanted and definitely the way our customers are asking us to. >> And so that's my question. Was it customer driven? Was it them saying: We just need you to able to do more or what? >> I think if you look at our core business last quarter, Gartner, obviously, ranked us as the fastest growing server business globally. We grew 68% year on year on our revenue last quarter. And so, with the momentum we've got now as a business, we're seeing our customers want us to do more. We're number one in customer satisfaction, number one in reliability, so they see value in us generally but we had sort of what I would classify as a subsegment of the storage market that we want to address. And of course our customers are saying to us: Hey, we want you to do more for us because we like the way you've performed. So it's been good for us. We're excited >> Yeah. >> So, Rodger you know a thing or two about the storage industry and NetApp specifically. So give us the customer viewpoint. You talked to a lot of them. >> Well, first of all let's say this is one of the better kept secrets because it never leaked out. So really haven't been getting customer calls on this event yet but I'm sure we will starting today be getting a lot >> Yeah, they brought a few analysts down to RTP in July and I remember, Rodger you said: What do I do when the customers call? and they're like, shh, shh. Customers aren't going to call. We're going to keep it under wraps. >> And they did a good job of it. But anyways, what it means, I think, to Lenovo is it really elevates Lenovo's standing as a provider of IT technology for the data center. So they now have, not only a very competitive server offering, which Rod's talked about quite a bit, they have what many believe to be one of the best storage offerings in the business. And now they can go compete head to head against Dell EMC, as well as with HPE, which would be the two larger competitors that they have to deal with. So it's going to be very good in terms of providing an alternative to clients for data center technology-involved storage. Good thing. We like competition. >> Absolutely, and we want to be part of it. I think up until now we probably haven't been able to. So when you look at how we're going to market, my field sales team has been planning with the NetApp field's also. We've been basically coordinating how we go to market where do we attack together, where do we have conflict, where do we not. So we actually go in and really focus in on those core competitors that Roger's just described which is where we want to go. >> In the keynote this morning it said from a channel standpoint, there's not a lot of overlap which, on the one hand, I'm saying: Well, sounds like we'll need a lot of training then. But how do you hit the ground running fast? >> So we are already ready to go. We start shipping tomorrow, so that's the good thing about this announcement. Like Roger said, we kept it under wraps, but we are ready to manufacture and go. So, I think it's a really exciting spot for us. From a go-to-market perspective in the channel, NetApp has traditionally been very much about engaging end users, fulfilling through the channel, but engaging end users. Where Lenovo's got a much stronger forte around mid-market and SMB. And we've got a much stronger forte in emerging market, so if you actually start to split geographically the world up a little bit and then you can start to split how we got to market a little you can actually find some really big parts of the market that we don't conflict at all that we can go after. >> But you see, from my point of view, the bigger challenge they have is to go to market. Now they could say there's not much overlap, but you know there's always overlap. There's going to be certain accounts where Lenovo already has a position, and maybe NetApp has a position, too. Then, who's going to do what given a time? So, the biggest challenge that Lenovo has here is also a challenge for NetApp is how they manage together the go to market motion, as well as the service and support because Lenovo's going to have level one, level two support responsibility. They're going to have that revenue to go for support. We'll see how that works out over time. >> I want to ask you what your advice would be to Lenovo leadership in terms of, this deal enables it to go after bigger players and to take over more of the market. But when it's now going head to head with Dell EMC , what do you think it should focus on? >> I think it should focus more on marketing. The products speak for themselves. The competency of these products are well-known. Besides this, it gives Lenovo the opportunity to become more cloud-friendly, too. Because they also have access to all of the software out of NetApp's cloud data services organization. So my main advice would be to Rod, because he's responsible for this, (Rod and Rebecca laugh) is put more wood behind arrow. Get Huawei to put up more money to accentuates the marketing of the product. Create more enthusiasm about the fact that you're now up at another level in terms of being an IT provider to the data center. >> It's a well kept secret as you started out by saying >> Yeah! >> That's right so we've got a business case that we've put together that's starting today obviously. Which involves us getting out and starting to hit the ground running with a lot of media. There's a lot of social media noise today on it obviously. Thanks very much to people like yourselves which is great. And I think we're going to see a lot more marketing-based initiative that run both through the channel as well as to the end users across our, what I classify as our T-1 countries to start with. To Roger's point, though, when we look at the go-to-market, we basically categorize in all the accounts into four boxes. Those accounts where NetApp's very strong and Lenovo's very strong which means Lenovo's strong from the server perspective. NetApp's very strong from the storage perspective. >> FAP would be one of those. >> That's right. That's a very good example. And in that environment, we're going to collaborate and show them we're communicating with each other and ultimately, not fight with each other. We're going to recognize that we want to continue to protect our server business. They're protecting their storage business. We don't want to touch that. In a place where Lenovo, for example, may be weak and NetApp very strong, so they're got a very good storage relationship, we want them to bring our servers into that space. Because obviously if they don't bring us in, then one of our key competitors that is also competitive in NetApp is going to have a foot in the door there somewhere. So, we're going to drive a little bit of a different strategy in that environment. Then, we've got obviously the third environment where Lenovo's very strong from a server perspective and NetApp's nowhere. In that environment, it's free fields for Lenovo to go after that with our new storage array. And then obviously, where we're both neither engaging those customers, it's in acquisition for both. We're going to play and ultimately go after them. There's some really great things that we've been able to put together with this relationship. Like for example, comp neutrality. So, the NetApp teams when we go into that third and fourth box I was just talking about, the NetApp sales force is going to paid the same whether it goes on a Lenovo hardware or goes on the NetApp hardware. So, we've got some pieces that sort of ensure that we don't have conflicts and we're all aligned to ultimately grow and compete with Dell EMC and HPE. >> So, Roger There have been some interesting server and storage partnerships. I think back a decade ago, Dell and EMC did billions of dollars together. It eventually broke up, and then what do you know, it went back together. I think five years ago, NetApp had pretty strong server partnership there. The storage market has changed a lot in the five to ten years. Tell our audience a little bit how NetApp's different, how the storage market's different, and how customers should be thinking about an arrangement like this. >> Well, the storage market's different because there's more alternatives for storage. There's the Cloud: AWS, Azure, even Google Cloud. You get over to Asia, Alibaba over in Asia and so forth. So that's had a very large impact on on-premises storage. The other one is hyper converged. Lenovo's very much a hyper converged business. They have relationships with Nutanix. They've got them with VMware. They have them with Pivot3 and some others. And so, all of these things come together to create a different alternative to the classical three-tier infrastructure: server, networking, and storage. So, all those things are going to exist. And, the upright storage market, while it may be a declining market from a revenue perspective, has a long payoff. It's going to be like mainframe, so it'll be here forever. Like Tate, here forever. It's like me. I'll be here forever. (Rod and Rebecca laugh) So right now, Stu, we're seeing a little bit of a bubble. So we are getting a bubble interns of, this is a good time by the way for Lenovo to have this partnership because there is more likelihood of increase spending for IT. Good economy in the States, good economy over in Europe. Good economy around the world for that matter. I think it's going to last another couple years. 2018, 2019, maybe in the 20's before it starts tailing off again. So the way people are talking to me now, it's kind of like a flush. Hey, we got all this money. We're going to go spend it. Refresh everything. Get more over into Flash. I think they will sell a lot of Flash, even with the entry product, what they call a DE. I think they'll sell a lot of Flash there. And of course up in the DM series, which is the equivalent of NetApp's A200, A300 which are top tier products. They'll sell a lot of Flash there, too. >> I would say as what you just mentioned, the traditional storage market is reducing, but Flash is obviously growing. NetApp last quarter was the number one Flash company in the world. 27.6% market share-- >> Where do I check that out? (Rebecca laughs) That comes from another source >> That comes from another source, yeah sorry. But they hit number one last quarter according to an unknown source. But I think that's really encouraging, right? And at that part of the market Flash is about 30-40% of the overall storage market right now and easily the fastest growing. So this product range really drives an all-Flash array type solution that we can actually take advantage of. >> Rod, we want to get your perspective China, too. That's a big piece of this announcement. Maybe you an talk a little bit about that. I think Roger's got some comments on it. >> Well, think this is a good deal for NetApp. This is the reason why I think maybe the channel conflict won't be as bad as it was for the Dell EMC guys. This is the way for NetApp. NetApp wants to go more and more towards the Cloud. You look at their strategy. It's going more and more towards the Cloud with all of the Cloud data services software that they're developing. And so they're putting more and more emphasis on that. At the same time, the relationship they have with Lenovo gives them the opportunity to get really a creative revenue that otherwise would not get. Allows them maybe to reduce the burden that they would have under manufacturing SGNE expenses and stuff like that. But the big benefit is China. They JB in China is going to give NetApp a entry into China that otherwise would not be able to get because of the laws that the People's Republic of China have. It's a big deal. >> I think we're really excited about China. Obviously that's one of the cornerstones of the deal. So it's an independent organization that's going to be set up. Lenovo will have 51% ownership. NetApp will have 49. Seven board members. Four of them will be Lenovo. Three of them will be NetApp. And ultimately we are going to have that organization just purely specializing on the Lenovo product that is designed by NetApp originally. And it's going to be doing joint IP. We'll have joint developers in there. We'll be able to leverage my existing sales force in China, that's our traditional sales force, to go and drive for everything from a tier one city all the way down to a tier six, tier seven city in PRC. But, that joint venture itself will just be a specialist organization specifically on storage. It's really exciting. >> The thing about the JB it's very very important. Whatever is developed by the JB has to stay in China. That software cannot be taken outside of China because of all the geopolitical issues that you have around the world. Big point. >> Yeah, and a challenge. >> Absolutely It's a challenge that both NetApp and Lenovo have to manage with respect to each other. >> Just for the record, I'm not totally sure. If we develop something in the joint venture, I'm not totally sure that we have to keep that in China. >> I'm not saying that legally you have to. I'm saying emotionally you should. >> Emotional we should. >> Ahhh... >> I was going to say... >> There might be some government concerns on some of that. >> I think it's always going to depend on the government. And we don't want to get into a geopolitical conversation. I think Europe for example will be a lot more liberally open to that sort of stuff >> Speak a little bit about the cultures coming together. NetApp. You've been working on this deal together. sometimes that can be the strength or the challenge. >> I think company cultures are always challenging. And when you get two companies that are, especially right now, as we've heard this morning in some of the sessions, turning the corner. They're both growing. They're both doing very well at the moment. So, there's always a level of confidence, shall we say, in both those situations that you've just got to break down. And I think what we've done very successfully this time is Wei Wei, and George and Kirk, and George and Henri Ricard and myself and Brad Anderson, you saw today who was actually up on stage with us today as well working with us as the executive sponsor on that side. We're lining up our executives globally. All of the field team for Henri Ricard's team and my field team globally have all been interlocking with each other. They're account planning. They're territory planning. We're really trying to break down any of the walls the way may have from a cultural perspective. And really drive a much more open conversation, so we don't get caught out early in the deal. There's a escalation process in the deal. So it goes to a geo level up and then ends up with Henri and myself to actually manage worldwide if something was to get really out of control. But, at the moment, day one, don't see any issues. Seems to be going okay, touch wood. >> They both, Brad and Kirk, said they're complementary companies. Is that your perspective, too? Would you agree with that? >> Well, I think they gave complementary purposes. The interesting thing here is this thing's coming together when both companies are on the uptick. It's not because, go back three years ago and look at where NetApp was three years ago versus where they are today. So it's coming together when both companies, and matter of fact, go back to look at Lenovo two years ago as well >> Absolutely. >> So it's been an uptick that happened here over the last three years, so this thing's coming together when both companies are doing quite well in that respect. >> So-- >> By the way I want to mention Gartner will be publishing a report in September on this transaction from NetApp's point of view. And we'll be publishing a report on in November on this transaction from Lenovo's point of view. >> Great, so one of the things people like Roger and I have to do is, we look at how we would say whether something's successful or not. So I want to get your point first too and then when you look out six, 12, 18 months from now, whether it is successful and the thing I have to say is Kirk and Brad said, well, our goal is to number three in China, and I said isn't that a low bar? Aren't you practically on day one? I mean you're two joint companies. It's going to be there? >> I can't count on my boss to be honest with you. >> You've got the sales team. I know you can do that. >> I would love to. I think at the moment let's just talk about the joint venture for a second. I think the point is at the moment we are only 15% addressable market with our existing range. And so at the moment, we're saying, hey we can address 15% of the market. That puts us way outside of the number 10 slot in PRC. So, to say we want to be number three, is quite ambitious. Especially because we want to try to do it in the next couple of years. So, I actually feel like he's being quite aggressive from a growth perspective, so I think that's quite balanced. Outside of that, I really want to measure us on profitable growth. We really want to diversify our share of wallet and our customer base. We've got a great customer base now from a server perspective. We need to really expand that to ensure that we're taking advantage of the customer feedback we've had. So, I think that's a pretty good spot. >> At the end of the day, the success of non-success of this program is in Rod's hands. (laughing) On the one hand, >> I love the pressure you're putting me under >> And then Laura, on the services support side. People will support this program if they get good quality service and support. So, you have to keep that up for this program. >> Absolutely, and at the moment, the services model is level one and level two is run by Lenovo internally and then level three escalation runs into the NetApp program. We believe we've got a model that runs well. >> A good note to end on. Thanks so much for coming on theCUBE Rod and Roger. >> Thank you very much. >> Thanks for having us I appreciate it very much. It's my inaugural time here. >> First of many. I'm Rebecca Knight for Stu Miniman. We will have more from theCUBE at Lenovo Transform just in a little bit. (techno music)