>>live from Denver, Colorado. It's the Q covering com vault. Go 2019. Brought to you by combo. >>Hey, welcome back to the cubes. Coverage of combo go 19 from Colorado. Lisa Martin with stupid man. I got a couple of guys joining us with some really cool stuff to talk about. We've got robbed Colusa in the S V p and G m of metallic a combat venture. And we've got Michael, some principal architect from serious computer solutions. Guys, welcome to the Cube. >>Thank you. Thanks for having us. >>Yeah. So some big stuff came out yesterday. Metallic Rob, you are a convo, O g. I worked in the back, like, 10 years ago. I can't even believe it's been that long since I was there. But a lot of change in coma in the last nine months alone. Metallic came out yesterday. We're seeing a lot of momentum excitement around what come boats during strategically talk to us about metallic. What is it besides a cool name? And why is this so exciting? >>It's exciting for me for two reasons Specifically what we're doing with innovation. We've been an innovator and leader for two decades, but focusing on, things have changed. People have moved to cloud. People are looking at hybrid solutions. And with that comes SAS. So to me it's completing. I don't wanna say completing, but getting to that choice that that menu of options, the right ones not too confusing but the right ones. And so with metallic, we brought a sass portfolio to market around back in recovery aimed at some of the more common use cases. And the thing that was really exciting for me about this waas. We had this I p from the last two decades. Yet Sanjay empowered said, Look, I really want you innovate quickly. You've got all this I p put together a start up in the company marketing people working with engineering. And that's critical with the SAS offer because it's all about experience, >>right? Rob, I got all this I p We just had Sanjay on talking about all the patterns they have kind of going through my head. I'm like, Well, if you had all of these pieces we've been talking about Sascha now for you know, quite a few years. Why now? What? What has changed or what was the enabling piece other than Sanjay say and go that made metallic come to fruition now, rather that it hadn't before. >>Yeah, that's that's a good one. We've been working with partners and customers. Fact. I just talked to one, said Rob, I've wanted this for for a while. I think a lot of things came together, one putting together this start up approach to get the team's working cross functionally. That wasn't something we were accustomed to. So it wasn't just Sanjay saying Go. It was kind of doing things a little differently. I think The other thing looking at the market opportunity that we validate with our customers and an analyst. There's $1.6 billion target addressable market. Many customers are busy, Many customers are custom consuming lots of products, SAS or cloud and this just makes sense. So that's why we did it now. >>All right, well, so Michael Serious is a launch partner from metallic. My understanding. This is 100% built for the channel. Tell us what this means for your world, and your customers >>were really excited because this opens up the world of com vault toe a whole group of customers that we wouldn't focus on before with so you know, we're able to go in with our inside sales teams and with customers that maybe don't have full time employees for backup to spend, you know, multiple hours every day, Karen feeding for a larger, more advanced system. So this way you can off load a lot of that. Maybe not the ownership of back up, but at least the management of the infrastructure for you takes a lot of the overhead away they don't have to worry about. Okay, what about two sites? How did I manage that where, you know, that's a lot of complex stuff, So we're bringing in a company now that has 20 years experience. There's been a lot of new startups in the SAS area, but they don't have 20 years experience of knowing what the customers were looking for and back up and how they do it. And and to be honest, you learn a lot from your mistakes. And 20 years you made some mistakes. Everybody does, and they still have those mistakes to make, and these guys can all, you know, bring that to the customer, and then they don't have to worry about >>it. I'd liketo add to that a bit. So that's been the hardest thing is we have 20 years of innovation. We've got that. I'll call it a war chest, 812 patents. Who has that? And now it's like, Okay, Sascha, Sirs, want this unique experience? There's temptation to dip into the war chest. So we kind of moved everything out of the way and said, Let's take a fresh approach. Let's do a whole customer journey map. Let's worry about the experience. So the reason why we're able to innovate so quickly because we had this chest of patents andan enabled us to really focus on the customer and the partner experience to get it right. >>Can you talk a little bit about the combat adventures? When I saw that, that that's interesting. Is this kind of like what you're talking about? Like a startup within combo? Yes, Why was that important? >>It is important to us for two reasons. One, the brand brands about experience, right, and we needed to signal that internally, I mean, were traditionally executing really well in the enterprise space. Yes, we have mid market in some smaller customers, but we're known for handling big multi petting my customers, and we're known for maybe traditional approaches. So the brand allowed us to redefine and attach to that inexperience. The combo adventure part signaled the stability in the trust in a vendor that's been there for two decades with innovation. That's why we did that. >>Michael Being a sass offering the go to market has to be a little bit different. My understanding There's also like a 40 day, 45 day try A like, you know, full blown. You know, not just some, you know, test version of it. How will this change the way, or will it change the way you gotta market? >>It does change it quite drastically because the customer can get involved, they can start playing with it. They can ask for assistance during any time during that. But the nice thing is, after that 45 days, you don't lose what you did it it wasn't gonna download this. I'm gonna test it in my own little lab. You could be testing it with real world scenarios and then flip a switch. Your active you're going and what's nice is is is as that grows, right. I mean launch. They were recovering 90% of the workload people are doing and then immediately were growing it. But you know where they're gonna take this in the future, we'll be able to tie in to some of the old ways with the old combo and bring in the new >>Do you have no 3 65 practice of this ties into our >>we do and we actually have been. We were so excited for this because we were You know, we've been looking for a way to package not only Office 3 65 which which combo has done so well in the past, but but really touch those other customers that we weren't normally getting into with it. And everybody, especially the smaller companies, are using office 3 65 Nowadays, nobody has exchange on site. So being able to reach those and have that holistic message ease of use, the user interfaces you were saying is just it's it takes, what do we what other companies were doing? And it just makes it so much simpler >>When I saw the child at 45 days. Don't normally see that often. It's a 15 day trial and maybe you could mix it up to 30 days. And one of the things I heard during your keynote this morning was no posies talk to me about that as a differentiator. >>Yeah, maybe we'll both handle this. So there's two things one in this next six months will be learning a bit. We're gonna evolve just like a sass product does being fresh. So >>that may >>change. But what we found in our talk was many of the customers many of the other says products and they don't even have Ah, you're up in 15 minutes. That's right. It is. And some of them they have 30 day trials, but they let you extend it forever. And so what we found is many customers want to try and end a month back up, so tying it to 15 days isn't enough time to look. I think the unique differentiator, what we did because we re mapped all our business systems is of Michael has a customer that he's brought into this trial. He's gonna be informed where they are in the trial. He's going to see they did a backup. So just because it is 45 days we've got all this communication flowing back to the partner, so they can immediately say, Hey, you've already done a backup. You done to restore What else do you need? And we absolutely certainly hope that Michael or someone else's serious can close it quicker. I don't >>know too many times. People with P O sees they download the code, and they immediately get pulled into something else. So now we have a checks and balances we can communicate with combo. We know where they are. If some stagnating, they've had it for a couple days, they've moved on to another project. They take a week's vacation, they can come back to it. We can. We can know that we can engage with them and say, Hey, can we help out in some way? >>And is this sorry? Starting with office 3 65 is that kind of door opener to employ servers PM's for metallic for those minions. >>So right now we have three offers. I didn't cover that, so we've got three separate offers, but they're all the same thing, but you can consume VM file sequel. You can buy that separately if you want to buy Officer 65 separately, you can or metallic and point back in recovery. So we have all three of those in the suite, and we do anticipate some customers will come in and buy one. We've seen some trial activity already since launch where there's customers trying two or three. So there's a lot of incentive for them to go with multiple products in this. All right, >>So Rob Com Bold already has its core product releasing on a 90 day cadence. But bring us inside. From a development standpoint, Metallica's now is. It's as product. How's that need to change your methodology? What? What can customers expect from kind of a release cadence and gives a little bit as to what you might expect kind of over next six months? Sure. >>So I have my own engineering team. Like I said, it's a start up. So we're doing using a Dev Dev ops agile approach. We have two week sprints, and so if there is something critical that we think, see, they're gonna be a differentiator, maybe add value to the partner experience on the business system aside, or make it just that much easier for the customer that much more secure. We absolutely have worked out how to bring fresh features in that don't disrupt our customers like all modern SAS products do. So it'll be a little bit different experience with the SAS product than, say, a perpetual product, because the touch that we have into the into the product ourselves. >>You know, when you talked about the customer experience a few minutes ago, Rob in terms of even the design of comfort ventures, we can't go toe any event. Whatever technology we're talking about, customer experiences table states right and and as customers, if you're you know, 90 consumer, what not you are a consumer in your regular life. And so there's all these expectations that come from. I could go on Amazon and get anything that I wanted in 16 hours in 24 hours, and then we go into by software as business folks. The same expectation presents the user experience. I'm glad that you brought that up. That's like I said, it's table stakes for any organizations. Make or break >>right. I think for us that was like most of our focus, and I think to your point, since they can kind of go anywhere now. Then go to Amazon, try something. Then they jump in. Go to Azure. We thought it was really important to connect with the partners because of partners with ones that have usually solve what, 5 to 10 different I your business problems. And so we thought it was a smart thing to not only do that quick trial, but really go to market 100% with partners because they're the ones that helped the customer kind of make sense of it. All people get in there, they get frustrated trying 10 different things. So we kind of wanted to have that balance with this sort off. >>Well, And what we love out of this, which is so unique in the industry, is if we have that relationship with them, we know where they're consuming data and storage in the cloud. And with combo with metallic, we can bring our own storage. That customer already has. But there's a lot of customers that don't have that yet. Maybe they just have office 3 65 They're dabbling and cloud. Make it easy. I can use their storage right away. So having both those options makes our value. Add your perfect, >>Rob. Maybe you call it be called SAS. Plus, Yes, up on the keynote. So in my mind, one of the beauties of sass is I don't want to worry about anything. You know, I care about my data on everything below that in the stack. You know, it's like, you know, ordering delivery pizza. You're taking care of everything. They're so snapping a copy onto my own data center stuff leveraging storage from AWS and azure. I understand you want flexibility and choice, but, you know, how do I get concerned that, you know, while you've just added a whole level of complexity that my customers shouldn't have to worry about >>Oh, that's that's a great question. S o its ass out of the box. So all the data, all the control plane in the cloud, the option to be SAS plus, what we found in talking and hearing from hundreds of people was and >>we thought >>they'd say the same thing you did, and there were a variety of them, the dead. But if some said, Hey, I've got a physics issue. I've got 200 terabytes on Prem. I like the simplicity of this or my companies Cloud Vendor A or a cloud vendor B. I don't like having a copy in that clown. I've already got my largest. Some people are buying us for a department. They've got the enterprise on one cloud vendor. So So Back, back rolling back out of the box ass sask plus there for those unique requirements. And that's why we talk about flexible in on the customers own terms. We don't force them all of the cloud if there's compliance or other needs. GDP are whatever they can go to that use case for that workload. That makes sense. >>So yeah. So the news yesterday, just Michael from you. What? Some of the feedback within some of the customers have been doing the trial. What are some of the things that you're hearing? It's already taking in and gleaning insights from how they're using it. >>Well, to be honest, what they found with some other SAS offerings was they were kind of pigeonholed into exactly what they offered and nothing more, nothing less and having the option of having ah ah transport method on Prem having your own cloud. All of these options, they were extremely happy to have they were like, we're no longer being forced yet. It was presented in a way that they don't feel overwhelmed with the different options. A CZ you're saying by default you have the storage one button check I enter in my credentials. Now I'm using my own storage. They make it very simple, works you through the entire thing. The Wizards, the way they have really simplified the program. I was really surprised from come up because I think the command center, the U I within within traditional combo did very good on simplifying things. And they took, like, How can you make it easier? And with you I for metallic is way. It really talks to the SAS customers >>where some of the expected business outcomes I'm thinking like lower TCO, you know, eliminated or lower storage hardware costs big improvements to like FT time. What are some of the things that you're expecting? Customers t claim. >>To be honest, I think the most exciting thing that I've heard for my customers is that they're able to doom or so they weren't backing up everything that they needed to back up because they didn't have time. They didn't have the expertise, and so now they're gonna be able to protect things they've never been able to do in the past, just because of those limitations, >>and hopefully be able to actually see the data and extract insights from that. >>And I think from the value perspective, what was already mentioned. If they already have infrastructure that they want a leverage, you don't have to go buy something else. A lot of the other offers in the market kind of make you buy. Assuming you want to go there. That's one the other one is. If you look at the market, there's a lot of point products out there, so they start using one. Maybe it's not metallic. That happens, and then it has a scale issue. Then they're buying something else. So I think having a portfolio that matches a lot of use cases versus just today for launching a point product, I wouldn't be so excited. But being ableto handle the most common workloads across the market, I think that's that's goodness for them from a complex in R A Y t o type perspective, >>exciting stuff, guys. Well, congratulations on the launch and the expansion of the markets the next year you gotta bring some metallic customers that we can really dig into it with them and see what's really going on. >>Yes, we're excited about that. >>Rob. Michael, thank you for joining me on >>the show >>today. We appreciate it. First. You minimum. I'm Lisa Martin. You're watching the Cube from coma. Go 19.

>> Narrator: Live from New Orleans, Lousiana, it's theCUBE! Covering .NEXT Conference, 2018. Brought to you by Nutanix. >> Welcome back to theCUBE, here at Nutanix .NEXT 2018 in New Orleans, Louisiana. I'm Stu Miniman, my co-host this week been Keith Townsend. Happy to welcome to the program two first time guests, we have Rodney Foreman, who's the Vice President of Global Channel sales at Nutanix. Thanks for joining us Rodney. >> Thank you. >> And we've got Deborah Bannworth, who's the Senior Vice President of Alliances and Inside Sales at Sirius, not the radio but the channel partner. >> And you got the last name right, so thank you very much, good to see you. >> Stu: I'm glad I didn't lose that bet. >> Deborah: You practiced well, you practiced well. >> Rodney, let's start with you. You're new to the role, a lot going on in the channel, I definitely noticed when I came to the show this year, the X Ball hall has a whole area of the channel partners. There's obviously been channels since day one from Nutanix, but, you know, big emphasis here at the show, so, tell us what's new and tell us what brought you to Nutanix. >> Yeah, so my background is I ran the cloud channel business at IBM for that middleware channel business for years. I joined Nutanix in January, and since January we've been making a lot of progress. We're evolving and changing our channel program, into a industry leading channel charter, that we can all be proud of and that will make our partners more successful in the market. I'm pleased with the event, we've got a record number of partners here, last count was 1600. We had so many partners that the partner exchange keynote was overflowed, and we had to stop letting people in. The room was overfull and so we made some exciting announcements there. Acknowledged the partners for all the new customers they're bringing Nutanix, helping us grow our market share. All of the success we're having with customers is in large part due to our partners because of successful implementations that our partners are driving. And I'm very very excited to be a part of the Nutanix team, and working with partners like Sirius, who I worked with at IBM, and now we're working together at Nutanix, and driving a lot of success in the market together. >> Great so Deborah, I got to know Sirius some through the virtualization community over the years, so give us a little bit about your background, for those that don't know Sirius, give us kind of-- >> So I've had the privilege, the distinct privilege of being at Sirius for a little over 21 years now, so I've seen a lot of change, internal and external, and my role at Sirius is I have responsibility for all of our partnerships, nationally, as well as inside sales, so a little bit of the two prerogative approaches here at Sirius. We have enjoyed, and I actually look you in the eye and tell you, we have sincerely enjoyed the partnership that we have with Nutanix, because it is just that, it is a partnership. It's a win win, and it's something that started in late 2013 for us, and it was something that our technology community, right, our technical and as well as our architecture folks actually take a look and said HCI could bring a lot of value to our client set, and we entered into that partnership and it has been a phenomenal success for us, hopefully you have seen the same, and we see nothing but growth for both of us. >> And Deborah, for those that don't know tell us what GO is Sirius in, what's kind of the breadth of portfolio that you offer. >> So Sirius today continues to grow, and we are North America basically. >> I like that of the, one of the companies Sirius acquired was Viro. >> Yes, at the Carolinas. >> And they have the Viro (mumbles). >> Great group of guys. >> Great culture, so let's talk about the customer engagement. A lot of customers here, a lot of joint customers, are we to the point that, you know, we're beyond a chicken egg discussion, and customers are coming to Sirius and asking about HCI and Nutanix specifically, or do you guys have to push out the message? >> You know, it's funny, so, if i may be candid, in 2013 I would tell you we were pushing, right? Here's Nutanix, here's what they do, here's what HCI is, here's the value of HCI to your environment. Today it's no longer like that, right? It's no longer in the corner with the lights blinking and "Hey let's not tell anybody we're doing this", it is much more adopted, it's embraced, it's something that people are building off of. And what we're seeing with our clients is we're seeing a continual, my environment is complex, I need something that doesn't just do VDI, but does beyond that, and I think, interestingly enough, Nutanix has grown up, if I may say that, in that, when we started we were, we were a VDI company, no more. You're expanding across all workloads. >> I have the folks at Sirius credit, because they continue to come up with innovative ways to apply our technology in different use cases, different customer types and industries, and they are bringing us a lot of new logos, because of that innovative approach, so they're a very valuable partner to us from that perspective, in that they're reaching customers that frankly our direct sales team couldn't reach with the bag of products they had to sell. They add value, they add innovation around our technology and then we're able to extend our reach into the market, leveraging Sirius. >> I'd like to go into the cloud conversation. So when I look at the channel, it was, sometimes there was fear at the beginning days, there were plenty that had Microsoft practices that have worked along those lines. Today, Amazon's working with them and of course Nutanix is expanding how it works in all of those environments. Deborah, if you could share, how does cloud fit into it? You know, kind of with and without Nutanix. >> I don't think you can leave this event without talking about cloud, right? In and of itself, so, Sirius believes and will continue to believe in a hybrid world, right? Hybrid IT, and I think cloud is an extremely important part of that conversation. I think where Nutanix is uniquely positioned is with their enterprise cloud, and what they've done with not being just a VDI solution set anymore, they can span, and help our customers share multiple workloads within a data center, as well as and or within the cloud set. So it's an extremely important part of where we are today, more importantly where we're going with cloud. 'Cause I don't think anybody has it all set with cloud, candidly. I think a lot of us are learning. But again, I think Nutanix is uniquely positioned today, for that. >> Yeah I agree with what Deb said that you hit on something that's come out very strongly at this conference, with some of our announcements around Beam and Era, and Flow, which is hybrid cloud. Customers have hybrid cloud environments that and we bring together that private cloud, and public cloud environment seamlessly, and now we provide some intelligence behind the decisions customers are making. How much is it really costing me to have a public cloud environment versus private cloud, and where will my workloads run more effectively and efficiently, at what cost? And this is going to be technology that Sirius will be able to leverage, not only to sell in the market, but also add value into their solutions around cloud. So, we're excited about being able to provide technology and tools that Sirius can use to extend their value proposition, to be more competitive in the market as well. >> And this is what Nutanix is doing so well to Rodney's point, they continue to innovate, right? Again, kind of what got them to where they are today is not going to be the same thing that kind of gets you to where you want to be as a company, and you continue to innovate, and we see that and we need that, because ultimately, at the end of the day, our respective, our bosses if you would are our clients, we have to make sure that we're making that complex environment less complex for them. And much more open. >> Yeah, I mean we're proud of being in that upper right in the magic quadrant, but let me tell you there's others that are in that magic quadrant behind us that want to take that spot back. And we know that, so we have to continue innovation at a very fast pace, which you're seeing from us, to continue to move hopefully in a whole nother zip code from our competitors, which our partners benefit from. And it allows them the freedom to sell more into the market, leveraging that innovation that we continue to drive and I don't see the rate and pace of that ending anytime soon. >> So Deborah let's talk a little bit about the value that Nutanix has brought with abstracting the software even further from the hardware, after Norr becoming a appliance company is now a software company. What flexibility does that give Sirius when it got to talk to customers, when it talked to platforms that Nutanix has partnerships with, and platforms that they support, but not naturally have partnerships with. What are those customer conversations like? >> Yeah, this is interesting, especially from a company that started in 1980. >> Rodney: We've had several conversations about this. >> Many conversations about this. Yeah well, I'm going to make it short though Rodney, how about that? But again when you take a look at our customer environment now, I mean, our job is to make sure that we're bringing best of breed technology. But more important, that it's open. And what's Nutanix brings to the table. It's an open environment, being able to utilize different technologies together to collaborate, I mean just take a look at the floor today. Who would've thought that IBM and Nutanix would be sitting at the same table? Truly, and I say that in a very positive way. It enables us to take, a great example is IBM and Nutanix, it enables us to take that strength, and that power of IBM power AIX, meld it with the Nutanix solution, being able to create a much more powerful and open environment forum. So it's being able to be agnostic and an integrator for our clients. >> I wonder if you can expand a little bit, the power one something that not everybody fully understands. It's often starting with a different set of applications, adding AIX into there, what are you hearing from customers, what's so attractive? >> So I think with the announcement this week I think it was a lot of discussion before kicking tires, I think what you're going to see in the 30 to 60 days are people are actually going to start allowing those conversations to go deeper and wider within their existing customer base. Because again, Sirius is privileged to have one of the largest, if not the largest in North America IBM power base. It enables us to go back in and have relevant conversations and say, "Let's get a little bit open, with Nutanix as a software". >> So Stu let's face it, not every customer of IBM has the latest power system. (all laughing) I mean, that's a fact. >> We've tried Rodney, we've tried. >> So that's opportunity for us, and I think the customers are going to be very excited about this offering, because they've not all upgraded, a lot of them have old, power sucking, you know, old power systems on AIX and they are welcoming this solution and opportunity to upgrade, and modernize their data centers, leveraging this offering and certainly Sirius is a long time top IBM partner, and those customers, IBM customers, look to Sirius for solutions, and look to Sirius to advance their infrastructure, modernize it, this is a great opportunity for both us, leveraging this announcement and what we're bringing out to the market with IBM. >> So outside of power, what's the exciting buzz at the show? What have customers, that you guys talk to, generally said, "You know what? We got to have this tomorrow". >> Right. >> So, I have to be selfish a little bit, I'll tell you that the buzz for us and the 54 team members that are here from Sirius, I would tell you I would be remiss not to thank you know, Rodney and Sherry and the rest of the executive team for recognizing Sirius as the US Partner Of The Year. That is quite a buzz, and one that we will continue to discuss throughout the show. I tell you that, for us right now, when we take a look at the most opportunistic way of going back into our client sets now and offering a solution, would be the IBM piece. The IBM power AIX announcement is probably one of the key opportunities for us to go back in and offer value to our client sets. That's probably the biggest, the buzz for us today. >> Yeah, and I tell you that, they should be very very proud of this award because one of the things I did, taking over the channel, and leading into this event, is we had a lot of awards before. I mean, it was like a nine year old soccer game. Everybody got a trophy. And I reduced the number of awards down significantly because I wanted more press coverage, I wanted more recognition, and I wanted it to mean something. So winning this award for Sirius, there was some tough competition, they're against some big partners, and Sirius really, you know, comes to the top of the heap, clearly with some of the investment and focus and what they're achieving in the market with us, so, it's no longer a nine year old soccer trophy, I mean they really accomplished something. Yeah in winning this award, so congratulations. >> Thank you. >> Rodney, so last thing I want to ask, it's competitive in the channel these days. >> It is, very. >> Sirius has a broad spectrum of partners, what do you want people to take away from the show about Nutanix's commitment to the channel? >> Well, we announced a new channel charter, okay, and I call it a channel charter on purpose as opposed to a channel program, for a reason, because it's different. It's not the same old channel program with platinum, bronze, and gold, and the tearing, and the same old thing, we have to differentiate ourself in the market from other channel programs. We are evolving as a company to be that provider of solutions in the multi cloud era. Which means you can't have the same old channel programs anymore, and deliver in that type of market and environment. So, I'm excited about the channel charter we've defined in our rolling out into the market, it is clearly different than any other provider, different than our competitors, and it's going to help our partners both large and small, to be effective in selling our solutions in the market with competitive rewards, and financial benefits as well as the ability to build skills, drive pipeline, across our ecosystem of partners that we have for Nutanix. So, I'm very excited about what we've announced, and I think it's going to differentiate us from the rest. >> Deborah, congratulations on the award. >> Deborah: Thank you very much. >> Rodney, thank you for all the updates, great to see you, you know, it's the technology, the channel, everything we're hearing here. >> Thank you. >> Thank you. >> For Keith Townsend, I'm Stu Miniman, thank you for watching theCUBE. >> Deborah: Thanks for having us. Rodney, thank you. (electronic music)

(upbeat music playing) >> Narrator: theCUBE presents Ignite 22, brought to you by Palo Alto Networks. >> Hey guys, girls, welcome back. It's theCUBE Live in Las Vegas at the MGM Grand for Palo Alto Networks Ignite 22. Lisa Martin here with Dave Vellante. Dave, We've had some great conversations. This is day one of two days of cube coverage. We're talking with Palo Alto executives, their partner network, their customers, going to be learning a lot about what they've been doing to really be that golden nugget. >> Yeah. We've talked, Lisa, about how Palo Alto Networks is affecting a TAM expansion strategy through acquisitions and integration and company CDW, that I remember, you know, been around a long time. I remember back in the Comdex days talk about transformation of a company. Really excited to have them on. >> We're going to talk about that. Stephanie Hagopian is here, the VP of Security at CDW. >> Stephanie, >> Hey it's great to have you on the program. >> It's so nice to be here. Thank you. >> So lots going on. CDW has made several acquisitions in the past couple of quarters alone as it relates to security. Talk to us about what's going on. >> Yes. So we are way more than the computer warehouse that you used to know. The computer catalog days, we've moved beyond that. We've made a lot of strategic acquisitions in the past several quarters. The reason for that is we're trying to change our image and our brand and how, more importantly, we engage with our customers in security. We used to traditionally be, you know, kind of at the end of the procurement cycle with our customers, and we want to be an advisor. We want to really sell solutions and help influence the outcomes that our clients are trying to achieve when it comes to, not just security, but also risk, governance, threatened vulnerability management, how are they dealing with major issues around zero trust and building a zero trust framework for a company. >> Lisa: And I imagine these acquisitions, that really from a catalyst perspective was really driven >> Yeah. by the customers and what they were >> absolutely wanting to see and feel and hear and be able to do. >> Absolutely. So the acquisitions have given us over 400 delivery resources, consultants, advisors people who can actually engage with our clients who have real life experience, have worked with global organizations, some of the biggest companies in the world in order to solve their problems. And using that experience to be able to to really create higher value, you know as we interact and engage. >> Dave: You were telling us, Stephanie, that you actually came into CDW through an acquisition. >> I did. >> And I think if you go back 10 years ago when the cloud was just sort of hitting its steep steep ramp, and it looked, it was pretty obvious. And at the same time you had what we affectionately called you know, box sellers. And it was very clear that if they didn't transform their businesses and you know, the, they a lot of 'em were small, regional companies. They had the owners had big houses and big boats but the companies were going to go away if they didn't transform. So it's interesting to me that you've chosen security and governance in some of the really most difficult areas to as part of that transformation. Where did that come from, from your perspective and you know, why security and why such challenging areas? >> Well, I've been part of security in the security industry for over 20 years, and I've loved the fact it is challenging. It's what, it's what makes us so important and critical to our clients. Security's not an easy problem to solve. And it, it's because the landscape keeps changing. The advent of cloud and now hybrid infrastructure creates endless challenges for our customers. Threat actors change. We have insider threats, we have external threats. There's all sorts of risk when you talk about third parties and how third parties interact with organizations. We have supply chain management. And now that we've moved into this hybrid work environment of virtual, not virtual. You know, we have people kind of engaging within organizations in different ways. There's just a lot of risk associated with that. It's not easy and you have to engage with stakeholders across the entire organization. You have to understand how legal thinks of this and compliance and HR. It's not just an IT issue, it's a business issue. And we understand that and it's just, it's so interesting for us to engage with our customers on critical initiatives and security is at the top of the list. It's not just a, a CISO or even a CIO problem anymore. Boards care about this, >> Lisa: Right? >> We make or break companies with cybersecurity and risk strategies. That's why it's so critical. So we consider ourselves to be a high priority for every single organization, big or small. >> Lisa: From a security perspective, what's the common denominator among industries that you're seeing? >> Oh, I mean, we see, in terms of common denominator, I think every single organization's contending with ransomware. >> Ah >> That's probably number one. Breaches. You know, how do you prevent bad actors from doing something, you know, that's threatening to information sensitive data, especially consumer data. Third party risk is a big topic, and how to secure hybrid cloud infrastructures which is a key part of, you know, Palo's strategy as well. And we realize that. >> Why do they buy from CDW? Pitch me. I'm a customer, what can you do for me? >> Yeah. Because we want to partner. So we, we provide true advisory and consulting services to our customers. We aren't there just to make a sale and walk away. We want long-term commitments and long-term partnerships with our customer base. We're there to, to give them outcomes, right? And to align to their priorities and their challenges. It's, it's not a one and done for us. This is about a long-term partnership and that's what makes us so different. And we're now through the acquisition strategies. We're the largest security integrator in North America in terms of our revenue and our size just our sheer size and capability and the amount of full-time employees we have dedicated to this part of our business. So they know they can trust us and that we can scale. >> Dave: Do you? Is is it a, a teach me how to fish strategy? Or is it also if >> Yeah, >> if you want to have, if I, if I as a customer want to have you continue to manage or at least provide some kind of managed services, where's the the line? >> Stephanie: Yeah. So we are incredibly unique in the way we've built out our security practice in that we, we do both. And we want our clients to understand that there are going to be elements of what they do that they want to keep in house from a security perspective. That is why, and it also came from an acquisition, we have a workforce development team for security. We actually are a Palo authorized training partner. And we're incredibly proud of that fact because we don't just want to configure technology. We want to enable our customers to enhance and maintain their investments with Palo and with all technologies, with all of security. At the same time, we know they can't do everything in-house, and it just might make more sense to do manage through us. So we have end-to-end managed capabilities as well and we continue to enhance that part of our business. >> So a lot, a lot of opportunities for customers there. Talk a little bit about the Palo Alto Network's extension of the value prop that you just talked about. >> Oh yes. We love, you know, Palo is taking a platform approach and really focusing on helping customers rationalize their IT infrastructure around security. We're doing the same exact thing and focusing on zero trust is huge. We're, we're having those conversations with our customers as well. We want them to take their Palo investment and try to create a platform approach because there's simplicity and cost savings in that. The security conversations becoming a CFO conversation, right? We love rationalizing those technology investments in a way that makes sense. And we're right in line with Palo in that we want to provide those capabilities end to end and we want to ensure they integrate and use that all of the capabilities within your platform to the extent of that investment, right? We want them to use everything and not just parts of the technology or just do a partial deployment. We want them to use everything that it functionally is available to them through that investment. >> Dakesh, in his keynote this morning, said the answer is not just more people. I know there's this, this, this gap between the number of required number of cyber professionals that we need and >> Stephanie: Oh yeah. >> And how many employees we have, et cetera, et cetera. However, you just can't get there overnight. So that's where service providers, you know, come in. >> Stephanie: It's huge. >> I saw a stat recently, I think it said 50% of organizations in North America don't have a SOC. >> That's true. >> Okay. So they, they need managed services. So, >> Stephanie: They do. >> What are you seeing with some of the small and mid-size companies >> Stephanie: Managed >> and, and and how does, how is that, how is that going? We're entering a new era with, >> Stephanie: Yeah with, you know, cloud can can be a, a great help and and reduce the IT load internally. >> Yeah. >> Dave: What, what's the dynamic like in the customer base? >> Smaller customers especially they just can't attract the cyber talent. It's a high demand field because there just aren't many people who have that capability, right? For us, providing managed a managed SOC is huge. One of our key acquisitions, Sirius, was our largest acquisition recently, brought us a 24 7 managed SOC capability. And that's exactly what our mid-size customers want and demand and what they need, and it's more cost effective. And now they don't have to worry about being a security business. That's not what they are. They need to run their businesses and that's what we provide through managed capabilities especially for that customer base in particular. >> Lisa: And and >> Dave: How about the really small customers, right? Who, who, you know, they're in some ways the most vulnerable. >> Yeah >> Right? >> In many ways >> They don't have the budgets they're kind of working hand to mouth. How, how do you help them? >> Stephanie: Yeah. Yeah. So we, we provide cost effective managed capabilities. So there's managed for enterprise, there's managed for mid-market, but then for small medium businesses they want something that is at the right price point. And that's what we're doing actually in co-development with Palos. That's why we're expanding, not just our professional services capabilities with the Palo platform, but also providing managed support for every aspect of the platform so that customers don't need to invest in full-time employees to do that. They can, they have a predictable cost model that's affordable, that they can leverage over time. So we're very intent on making sure we're fulfilling that not just for our big customers but also for SMB and our, and small businesses as well. >> So you really have that whole suite taken care of >> The whole suite, yeah. I want to talk about some of the the large enterprises for a second. I saw a survey recently that, you know, you talked about security is a board level conversation. It is. >> Stephanie: Very much so. >> We talk about that all the time, CFO conversation but the survey that I saw recently was that there's not there's lack of alignment on boards with the executive suite where security is concerned. Are you seeing that and how can CDW and the Palo Alto partnership help gain that important alignment? >> Stephanie: Yeah So we, we face this all the time. What's on the CISO whiteboard might not be on the CFO's whiteboard or the, the board's whiteboard right? We love, and this is the whole part of our strategy and our strategy partnering with Palo, is that we want to engage further up on the, on the cycle. The, you know, we don't want to to talk to them at the end of the purchasing cycle because we're not providing value. >> Lisa: Yeah. >> We want to help advise them and build the business case. And by them, I mean our CISOs are, you know the heads of network security. You know, their are various stakeholders that we want to engage with to help them build the business case and the justification so that they are speaking the same language as the board member, the CFO. And we do that in many ways. I think the biggest is that we've we've built a global security strategy office that encompasses practitioners. So these are former CISOs, CIOs CTOs who have sat in their shoes and done what they've done. And we bring that experience to bear, coincidentally but not so coincidentally, Palo has the same capability. So Palo's also has a team of field CISOs and former practitioners. So we're partnering together to make sure that we're enabling our customers in, in providing the right value statements and the the right ROI within the the board meetings so that they get that investment right. And they're able to do what they need to do to secure the infrastructure. >> Dave: I mean, historically the business case has been we're going to help you not get breached, and you're going to reduce your, your, your loss >> Stephanie: (indistinct) still relevant. >> And, and I'm, and it's still very relevant. Is there any sort of on the other side of the algebra algebraic equation where actually having this kind of security practice can actually drive productivity >> Absolutely. >> Or or even drive revenue and can you talk about that part of the equation? >> Stephanie: Yeah, security as an industry, we're we've gotten a lot smarter. We understand it's not just about the compliance aspect or the data privacy aspect. It's very important to your point, you know breach prevention is certainly, you know, a a great justification. It's also about automation. So you think of SOAR, right? Providing automation and visibility and dashboard views into who's doing what actually really reduces administrative overhead. We, you know, we want to re-allow our clients to repurpose individuals because there are a finite amount of people in the security industry to focus on higher value tasks. So we're enabling just a lot of cost savings through that. Self-service is a big piece of this. You know, when you think about security we bring along a lot of automation, self-service automation of business logic, and business process. There's a huge value in cost savings attached to that. So that's huge. That's a huge part of the security conversation. >> I was reading, you talked about the cybersecurity skills gap and I was reading some interesting numbers that there's 26 million developers in the world less than 3 million cybersecurity professionals. >> Stephanie: Yeah. >> Talk to us about one of your favorite customer stories where you think CDW and Palo really nailed it in terms of helping organization drive that value the top line value, the bottom line value while enabling them with your expertise. >> Oh my gosh, I don't even want to focus on one because since we became a Palo authorized training partner we have worked with over a hundred clients. We just started this this year and we've helped over a hundred clients and thousands of people get enabled on on Palo firewall configuration and training and development. So we've co, we've partnered together as and we've impacted over a hundred organizations this year in making sure their people are enabled and they're, they're going from that I'm a developer generic to I'm a security professional. So we're helping to close that cybersecurity workforce gap. And we're just so excited at the scale we've been able to do that in such a short amount of time that, I mean, if you think about next year and the year following I mean it's going to be thousands of different clients. But you think about each client, we're impact we're, we're holding classes with 30 plus people. So we've already impacted thousands of people which is amazing. >> Right? So the idea to scale the program in in calendar year 2023 >> Absolutely. We're going to, we, we tried it. This was a trial run and it was amazingly successful trial run. So we're incredibly excited to scale this even more and continue to provide, you know, that element, that workforce development element, that training element for the entire Palo's stack, not just elements of it. >> Lisa: Excellent. Stephanie, thank you so much for joining us on the program. >> Stephanie: Thank you. >> Sharing what CDW and Palo Alto Networks are doing together. The what's in it for me from a customer perspective, big impact there. We appreciate your insights. >> Thank you so much. >> Dave: Great to have you >> Lisa: Our pleasure. >> It's great to have, great to be here. >> Yeah. For our guest and for Dave Vellante, I'm Lisa Martin. You're watching theCUBE, the leader in live and emerging tech coverage.

>>Hey everyone. Welcome back to San Francisco. Lisa Martin and Dave Nicholson here. The cube is covering VMware Explorer, 2022 first year with the new name, there's about seven to 10,000 people here. So folks are excited to be back. I was in the keynote this morning. You probably were two David. It was standing room, only lots of excitement, lots of news. We're gonna be unpacking some news. Next. We have Brandon Jackson joining us S DDC architect at CDW and Keith normy is back one of our alumni head of worldwide partner solution sales at NetApp guys. Welcome back to the program. Hey, thank >>You, reunion week. >>So let's talk about what's going on, obviously, lots of news this morning, lots of momentum at VMware, lots of momentum at NetApp CDW. Keith, we'll start with you talk about what was announced yesterday, NetApp, VMware, AWS, and what's in it for customers and partners. >>Yeah, it's a new day. I talked about this in a blog that I wrote that, you know, for me, I started out with VMware and NetApp about 15 years ago when the ecosystem was still kind of emerging back in the ESX three days, for those that remember those days and, and NetApp had a really real dominant position because some of the things that they had delivered with VMware, and we're kind of at that same venture now where everyone needs to have as they talk about today. Multi-cloud, and, and there's been some things that people try to get through as they talk about cloud chaos today. It also is in the, some of the realms, the barriers that you don't often see. So releasing this new FSX capability with the metal data store within VMware cloud, and AWS is a real big opportunity. And it's not just a big opportunity for NetApp. It's a big opportunity for the people that actually deliver this for the customers, which is our partner. So for me, it's full circle. I started with a partner I come back around and I'm now in a great position to kind of work with our partners. And they're the real story here with us. Yeah. >>Brandon, talk about the value in this from CDWs perspective, what is the momentum that your you and the company are excited to carry forward? >>Yeah, this is super exciting. I've been close to the VMware cloud AWS story since its inception. So, you know, almost four years building that practice out at CDW and it's a great solution, but we spent all this time prior driving people to that HCI type of mentality where, Hey, you can just scale the portions that you need and that wasn't available in the cloud. And although it's a great solution, there's pain points there where it just can become cost prohibitive because customers see what they need. But that storage piece is a heavy component. And when that adds to what that cluster size needs to be, that's a real problem with this announcement, right? We can now use those supplemental data stores and be able to shrink that size. So it saves the customer massive amounts of money. I mean, we have like 25, 50% in savings while without sacrificing anything, they're getting the operational efficiency that they know and love from NetApp. They get that control and that experience that they've been using or want to use in VMware cloud. And they're just combining the two in a very cost friendly package. >>So I have one comment and that is finally >>Right. Absolutely. I, >>We used to refer to it as the devil's triangle of CPU, memory and storage. And if those are, if those are inextricably linked to one another, you want a little bit more storage. Okay. Here's your CPU and memory that you can pay for and power and cool that you don't need? No, no, no, no, no, no. I just need, I just need some storage over here. And in the VMware context, think of the affinity that VMware has had with NetApp forever. The irony being that EMC of course, owned VMware for a period of time, kind of owned their stock. Yeah. So you have this thing that is fundamentally built around VMFS that just fits perfectly into the filer methodology. Yeah. And now they're back together in the cloud. And, and the thing is if, if we were, if we were sitting here talking about this 5, 6, 7 years ago, an AWS person would've said we were all crazy. Yeah, yeah. AWS at the time would've said, nah, no, no, no, no. We're gonna figure that out. You, you, you, you guys are just gonna have to go away. It's >>Not lost on me that, you know, it was great seeing and hearing of NetApp in a day, one VMware keynote. >>It's amazing. >>That was great. And so we built off that because the, the, the great thing about kind of where this comes from is, you know, you built that whole HCI or converged infrastructure for simplicity and everyone is simplicity. And so this is just another evolution of the story. And as you do, so, you know, you've, you've freed up for all the workloads, all the scenarios, all the, all the operational situations that you've wanted to kind of get into. Now, if you can save anywhere from 25 to 50% of the costs of previous, you can unleash a whole nother set of workloads and do so by the way, with same consistent operational consistency from NetApp, in terms of the data that you have on-prem to cloud, or even if you don't have NetApp, on-prem, you know, we have the ways to get it to the cloud and VMware cloud and AWS, and, and, and basically give you that data simplicity for management. >>And, but again, it isn't just a NetApp part of this. There is, as everyone knows with cloud, a whole layer of infrastructure around the security networking, there's a ton of work that gets from the partner side to look at applications and workloads and understand sort of what's the composition of those, which ones are ready for the cloud. First, you know, seeing, you know, the AWS person with the SAP title, that's a big workload. Obviously that's making this journey to the cloud, along with all the rest of them. That's what the partners deliver. NetApp has done everything they can do to make that as frictionless as possible in the marketplace as a first party service, and now through VMware cloud. So we've done all we can do on, on that factor. Now it's the partners that could take it. And by the way, the reaction that we've seen kind of in some of, of the private previews are working, has been incredible. These guys bring really the true superhero muscle to what organizations are gonna need to have to take those workloads to VMware cloud and, and evolve it into this new cloud era that they're talking about at the keynote today. >>Yeah, don't get us wrong. We love vSphere eight and vs a, a and VSAN aid in particular, but there's a huge market need for this, for what you guys are delivering. >>Talk to us, Brandon, from your perspective about being able to, to part, to, to have the powerhouses of NetApp, VMware and AWS, and in terms of being able to meet your customers where they are and what they want. >>And I, that's huge, right? That the solution allows these things to come together in a seamless way, right? So we get the, the flexibility of cloud. We get the scalability of easy storage now, in a way we didn't have before, and we get the power that's VMware, right. And in that, in the virtualization platform, and that makes it easy for a customer to say, I need to be somewhere else. And maybe that's not, that's not a colo anymore. That's not a secondary data center. I want to be in the cloud, but I wanna do it on my terms. I wanna do it. So it works for me as a customer. This solution has that, right? And, and we come in as a partner and we look at, we kind of call it the full stack approach, where we really look at the entire, you know, ecosystem that we're talking. >>So from the application all the way down to the infrastructure and even below, and figure out how that's gonna work best for our customers and putting things together with the native cloud services, then with their VMware environment, living on VMware cloud, AWS, leveraging storage with a, you know, with the, the FSX in. So they can easily grow their storage and use all those operational efficiencies and the things that they love about NetApp already. And from a Dr. Use case, we can replicate from a NetApp to NetApp. And it's just, it makes it so easy to have that conversation with the customers and just, it clicks. And like, this is what I need. This is what I've been looking for. And all wrapped up in a really easy package. >>No wonder Dave's comment was finally right. >>Oh, absolutely. I mean, we've been, again, you know, we talked about the HCI, like that made sense. And three or four years ago, maybe even a little bit longer, right. That click, same thing was like, oh my gosh, this is the way infrastructure should work. And we're just having that same Nirvana moment that this is how easy cloud infrastructure can work and that I can have that storage without sacrificing the cost, throw more nodes into my cluster to be able to do so. >>Yeah. I I've just worked with so many customers who struggle to get to where they want to be BEC, and this is something that just feels like a nice worn in pair of shoes or jeans to folks who right now, you know, look, the majority of it spend is still on premises, right? So the typical deployment of VMware today is often VMware with NetApp appliances providing file storage. So this is something that I imagine will help accelerate some of your customers' moves. >>It absolutely will. And in fact, I have three customers off the hand that I know that I've been like, not wanting to say anything like let's talk next week. Right? There's this, there may be something we can talk about when, on, after Explorer waiting for the announcement, because we've been working with NetApp and, and doing some of the private preview stuff. Yeah. And our engineering teams, working with your engineering teams to build this out so that when the announcement came out yesterday, we can go back and say, okay, now let's have that conversation. Now let's talk about what this looks like, >>Where are you having customer conversation? So this is strictly an it conversation has this elevated up the stack, especially as we've seen the massive, I call it cloud migration adoption of the last couple of years. >>I, I I'll speak fairly from the partner level. It is an elevated conversation. So we're not only talking, at least I'm not only talking to it. Administrators, directors, C levels like this is a story that resonates because it's about business value, right? I have an initiative, I have a goal. And that goal is wrapped into that it solution. And typically has some sort of resource or financial cost to it. We want to hear that story. And so it resonates when we can talk about how you can achieve your goals, do it in a way with a specific solution that encompasses everything at a price point that you'll like, and then that can flow down to the directors and the it administrators. And we can start talking about, you know, turning the screws and the knobs. >>Yeah. And for us, it does start with a partner because the reality is that's who the that's, who the customers all engage. And the reality is there's not just one partner type there's many, you know, we, in fact, what the biggest thing that we've been really modernizing is how to address the different partner types. Cuz you obviously have the Accentures of the world that are the big GSIs, the big SI you have folks that are hosting providers, you have Equinox X in the middle of that. You've got partners that just do services that might be only influenced partners that are influencing the, the design. And so if you look up and down between, you know, VMware's partner ecosystem and NetApp's partner ecosystem overlap pretty well, but there's this factor with AWS about, you know, both born and the cloud partners and partners, you know, like CW that have really, you know, taken the step forward to be relevant in that phase going forward. >>And that's, what's exciting to us is to see that kind of come forward. So when something like a FSX end comes forward in this VMware cloud and AWS scenario, they can take and, and just have instant ignition with it. And for us, that's what it's about. Our job is really just to remove friction back what they do and get outta the way, help them win. And last week we were in Chicago at the AWS reinvent thing and seeing AWS with another partner in their whole briefing and how they came to life with the, with this whole anticipation for this week, you know, it's, it's all the partners are very excited for it. So we're just gonna fuel that. And you know, I often wonder we got the, the t-shirt that says, you know, two's company three is a cloud maybe should have been four because it takes the, the partner for the, the completion. >>We appreciate that for sure. >>It does. It sounds like there's tremendous momentum in the market, an appetite across all three companies, four, if you include CDW. So in terms of, of the selling motion, it sounds like you've got folks that are gonna be eating out of eating out of your pocket. Who've been waiting for this for quite a while. Yeah. >>I think you, the analogy used earlier, it's nice when the tires are already on the Ferrari, right. This thing could just go, yes. And we've got people that we're already talking to that this fits, we've got some great go to market strategies. As we start doing partner in sales enablement to make sure that our people behind the scenes are telling the story and the way that we want it to jointly so that all of us can, you know, come together and have that aligned common message to really, you know, make this win and make this pop >>One correction though is technically we sponsor Aston Martin. So it's not a fry. It's an Aston Martin. There >>You go. >>That's right. Quite taken, not a car guy. Can >>You, can you talk a little bit Brendan about the, the routes to market and the, the GTM that you guys are working on together, even at a high level? Yeah. >>At a high level, we've already had some meetings talking about how we can get this message out. The nice thing about this is it's not relegated to a single industry vertical. It's not a single type of customer. We see this across the board and, and certainly with any of our cloud infrastructure solutions, it seems very, even from a regional standpoint and an industry vertical standpoint. So really it's just about how to get our sellers, you know, that get that message to them. So we had meetings here this week. We've been talking to your teams, oh, for probably six weeks now on what's that gonna look like? You know, what type of events are we gonna hold? Do we wanna do some type of road show? Yeah. We've done that with FlexPod very successfully, a few years ago where our teams working with your teams and VMware, we all came out and, and showed this to the world and doing something similar with this to show how easy it is to add supplemental storage to VMC. And just get that out to the masses through events, maybe through sales webinars. I mean, we're still in this world where maybe it's more virtual than on person, but we're starting to shift back, but it's just about telling the message and, and showing, Hey, here's how you do it. Come talk to us. We can help you. And we want to help >>Talk about the messaging from a, a multi-cloud perspective. Here we are at VMware Explorer, the theme, the center of the multi-cloud universe, how is this solution from NetApp's perspective? And then CDWs, how does it an enabler of customers that so many are living in the multi-cloud world by default? >>Yeah. And I think the big subtlety there that, that maybe was MIS missed was the private cloud being just so their cloud. The reality of that is probably a little bit short of, you know, of what people kind of deal with with their on on-prem data centers, just because of some of the applications, data sets they're trying to work through for AI ML and analytics. But that's what the partner's great at is, is helping them kind of leap forward and actually realize the on-prem to become the private cloud and really operate in this multi-cloud scenario and, and get beyond this cloud chaos factor. So again, you know, the beautiful part about all this is that, you know, the, the, the never ending sort of options, the optionality that you have on security, on networking, on applications, data sets, locations, governance, these are all factors that the partner deals with way better than we could even think of. So for us, it's really about just trying to connect with them, get their feedback and actually design in from the partner to take something like this and make it something that works for them >>Back to your shirt. What does it say? Two's company, three's a cloud that's right. But if you want rain, you need a fourth. Yeah. Right. We're here in California. I don't care about clouds. We need it to rain. All >>Right. So >>It's all well and good that yeah. If you know, a couple of you get together and offer something up, but where the rubber meets the road, you know, the customer relationship, the strategic seat at the customer table, there, aren't more of those than there have been in the past. And, and, and ecosystems have obviously gotten more complicated. I can't help thinking back as I think back on the history of, of NetApp and VMware and CDW, there was a time when, when things were bad, you get rid of marketing. And then, and then after that, it was definitely alliances and partnerships cuz who the heck are those people right now? Everything is an ecosystem. Yeah. Everything is an ecosystem. So talk about how CW CDW has changed through its history in terms of where CDW has come from. >>Sure. And you >>Know, not everybody knows that CDW is involved in as sophisticated in area as you are. >>And, and that's true. I mean, sometimes it's tongue in cheek, but you know, we've fulfilled a lot of needs throughout the years and, and maybe at times just a fulfillment or a box pusher, but we're really so much more that, and we've been so much more than that for years. And through some of our acquisitions, you know, Sirius last year I G N w our international arm with Kway when it became CDW, K we have a, you know, a premier experience around consultative services. And that we talk about that full stack, right? Yeah. From the application to the cloud, to the infrastructure, to the security around it, to the networking, we can help out with all of that. And we've got experts and, and, you know, on the presales and postsales that, that's what they live for. It's their passion. And working with partners close in hand, that that's, we've had great relationships with, with NetApp. And again, I've been with CDW for over 12 years. And in all 12 of those years, I've been very close to NetApp in one way, shape or form, and to see how we work together to solve our customers' challenges. It's less about what we want to do. It's more about what we're doing to help the customer. And, and I've seen that day in and day out from our relationship and, you know, kind of our partnership. >>So say we're back here in six months, or maybe we're back here at reinvent, talking with you guys and a customer. What are some of the outcomes that at this stage you were expecting customers to be able to achieve, >>Be able to do more, put more out there, right. To not be limited by the construct of, I only have X amount of space. And so maybe the use case or the initiative is, is wrapped around that. Let's turn that around and say, that's, you're limitless, let's have move what you need. And you're not gonna have to worry so much about the cost, the way you did six months ago or seven months ago, or six months in a day ago that you can do more with it. And if we have an X amount in our bucket in, in July, we could do 200 VMs. You know, and now six months later, we've done 500 VMs because of those efficiency savings because of that cost savings and using supplemental storage. So I, I see that being a growth factor and being say, Hey, this was easy. We always knew this was a solution we liked, but now it's easy and bigger. >>Yeah. I think on our end, the spectrum, I'll just say what Phil Brons would say. I said previously, he was in the previous segment, which is, this could go pretty quick, folks that have wanted to do this now that they know this is something to do and that they can go at it. The part we already know, the partners are very much in like ready to go mode. They've been waiting for this day to just get the announcement out so they can get kind of get going. And it's funny because you know, when we've presented, we've kind of presented some of the tech behind what we're doing and then the ROI T C calculator last, and everyone's feedback is the same. They said you should just lead to the calculator. So then yeah, you can see exactly how much money you save. In fact, one of the jokes is there's not many times you've saved this much money in it before. And so it's, it's a big, wow. Factor, >>Big, wow. Factor, big differentiator, guys. Thank you so much for joining David, me talking about what NetApp, VMware, AWS are doing, how it's being delivered through CDW, the evolution of all these companies. We're excited to watch the solution. We better let you go because you probably have a ton of meeting. People are just chopping at the bit to get this. Yeah. >>It's, it's exciting times. I'm loving it being here and being able to talk about this finally, in a public setting. So this has been great. >>Awesome guys. Thank you again for your time. We appreciate it. Yep. For our guests and Dave Nicholson, I'm Lisa Martin. You're watching the cube live from VMware Explorer, 2022. We'll be back after a short break, stick around.

>>Hey, everyone. I want to welcome you back. This is our intermission. And let me tell you what a morning we've had for those of you that don't know. I'm, Hayma Ganapati, I'm in product marketing at Docker. And I would just want to quote, actually someone who was in one of the chat rooms and this, I think encapsulates exactly how I feel today, because this is my first Docker con and the quote was from. And he said, I feel like a kid in an ice cream store where I don't know which flavor to choose. I want to go to all of the sessions and I got to tell you that's how I felt. And, you know, um, I want to just do some specific call-ups. Um, first of all, Dana way to keep it real in your interview. I love the cube interview. If you miss that, um, it was really great. >>She talks a lot about, uh, CI CD pipeline and you know, what to do with GoodHub. It was great. Um, I also want to say that I was, uh, slipping back and forth between the community rooms and way to go Brazil obrigado until all of the people who participate in the Brazil room, we had about 250 plus people in that room. And the, the chat window was just going crazy and in the French community room, Vive left hall. So if you've a uncle funny, uh, we had about 150 plus people in that room. So I just want to say that, you know, we've been seeing a lot of participation and I just want to thank everyone for attending and for participating on people have been so kind in the chat rooms, we just want to remind you to stay kind, you know, presenters put a lot of effort into their presentations, so just, you know, offer some positive and supportive critique to them. >>And the other thing I want to mention is all of the countries that we're seeing, all of the participation. So I'm just going to call out a few. We have people from the Netherlands, from Canada, from South Africa, Akron, Ohio, Belgium, Austria, yeah, Ecuador, New Zealand. And he cut up Westchester. Like, I mean, it just goes list goes on and on and on. And I think this really speaks to the power of Docker community. And it's a real testimony to how people from all over the world are in love with Docker technology and are excited to be here. And so I just wanted to thank everyone again and want to remind you that we want to leverage the power of community. And we have a fundraising campaign going on to help, uh, people who are affected by COVID. And you know, some of our big communities, especially in India and Brazil are, have been really affected by COVID. >>So we're asking you to contribute and we'd really like you to participate. Um, we have, uh, the, the link you can see here, Docker donates, you can tweet about it and would love to see the numbers go up for those donations, because, you know, I've personally been affected, had some family members pass away from COVID in India, and I'm sure other people may have stories that firsthand or secondhand. So please do that and let's show what the power of Docker community can do. And before I hand over to, to Peter, I'm just going to read out some of the tweets we've been getting, okay, this Brett and Peter, these are great. Uh, one of the, one of the tweets said dev environments is one of the most exciting features in the past few years. Super excited to try this out. Great, great, great tweet. Yeah. >>I agree to, um, another loving the content that was not your tweets. You can, you can slip me the 20 bucks later. Um, there's another tweet that says loving the content from hashtag Docker con so far fascinating use cases and interesting progress and future directions love that. And then there's another one I'm trying to find it here. Uh, I've been waiting for this so long Docker builds now work on Intel and M one. So keep those tweets coming. We love getting this kind of feedback and we love reading the chat room. So, um, Peter, you know, I attended your, your panel and I love that we were talking about a security and that moving, moving it left. So how did that go for you? >>Uh, it was, it was, uh, it was extremely fun. And for those that are, uh, I think my parents might be watching, so they probably watched it and were like, w this is the most boring thing I've ever seen, but, um, you know, you get a bunch of geeks and, uh, Brett has told me I should use geek instead of nerd, but I, I liked, uh, geek. So you get a bunch of geeks talking about security and coding and, um, what, what, what containers actually are, what vulnerabilities are. Yeah, it was, it was extremely fun. The panel was fantastic. They were very engaging the chat. I mean, I couldn't keep up with the chat. Right. It would just kept flying by, uh, luckily I had a helper to pull off questions, but, um, yeah, it's super exciting. You can, I know we're all remote, but you can just feel that energy, right. It was, it was great. It was great. Yeah. Yeah, for sure. It's super >>Connected. I felt that with your panel to Brett as well, sorry to talk over you there, but yeah. How did, how did it go for you? I, there was a lot of engagement in your session. >>Uh, ditto, like it was just, uh, there was so many questions. We only got to get a fraction of them. I tried to pick themes because, uh, when you talk about continuous testing and integration and all the things that take a part of that, um, you, you end up with lots of, well, what I like is the discussion around opinions, because so much of these pipelines from code on your machine, into production and everything in between, it's really, uh, it's a culture. It turns out to be the description of your culture and how you all perceive testing, how you, what you value in testing. And so that really started to come out as a theme, um, throughout that show. And we, we ran at a time. I was also watching Peters and it was fantastic, but like you think an hour is enough time to cover a topic, but it's just tipping tip of the iceberg kind of stuff. So I think it was super helpful. I learned some things, um, I really enjoyed watching Peters and, uh, yeah, can't wait for the next one. There's >>More than that. And likewise, great. I mean, I know, I know we're w maybe we pat chose it, but it, it was, it was super exciting to watch your panel. They were very Nikos, one of my favorite people in the world, uh, a fellow Austinite, but, um, yeah, I love that too. How you, uh, you were talking about opinions right. And playing off each other. It's, it's always interesting to hear smart people, uh, how they think, right. Yeah. I learned from how they think, right. Yeah. A hundred percent. >>So, all right. So we're, we're, um, what's next? Like, we, we gotta keep this thing going, so I've got to remember that. >>I want to, so I want to talk a bit about some of the panels that are, or the sessions that are coming up and just want to remind people that happened this afternoon. I'm all about use cases. You know, I was a developer for many decades, and it's great to hear how other developers are using the tools. But, uh, as a developer, I always wanted to know how are, what are the end user applications? And so we have two exciting sessions at 1:00 PM. We have sneak and red ventures, and they're going to be talking about how they used Docker containers. The title of the, uh, uh, session is great. An ounce of prevention, curing, insecure, container images. So check that out. And we also have another one at one 30 with Massimo, from AWS and Dexter Legaspi from Sirius XM. And they're going to be talking about a real world application using Docker containers. So I really want you to, to encourage you to attend those. >>Yeah. Um, can I say one really quick? Cause I'm Sue and a shout out to Eric Smalling. He's giving the red ventures talk with our partners. He's awesome. Go check out his, uh, but I'm really excited about Matt. Jarvis's sneak talk around. Uh, I think we might've talked about it earlier. My container image has 500 vulnerabilities vulnerabilities now what, right. I mean, I think as developers, as we're coming into this and dev ops and everybody right. You scan and then you see all these vulnerabilities just shoot by. And you're like, well, what do I do? So Matt, Matt will be addressing that. And he is fantastic. I can go on. There's a bunch of them. >>Yeah. There's a whole bunch of coming up and right up after this, I'm on a live stream with a bunch of panels on get ops. And then after that, Peter will be back. And so stay tuned and thanks for watching during the intermission. And we'll see you soon. >>I'm also leading the women in tech panel attend that. Don't forget to do that. >>Absolutely. Yep. All right. Ciao. Ciao >>For me like my first, oh, I get it about Docker was when I used a SQL server container on my neck book for the first time >>Being able to install Docker desktop, which was the first thing that I did and be able to build this without worrying about any of my software versions that I currently had on my machine. It was >>Awesome. One of the things, because I love the most about Docker is because I write books and I do video training courses to help a lot of people take their first steps with Docker and containers and to get a connection with those people and for them to come back to me and say, do you know what this is so cool, so easy, and it's going to change both my job. And, but also my organization, my team, all of that kind of stuff, change the experience that our customers have with our applications and what our business really puts a smile on my face. If >>You want to use containers, then Docker is the first toys, especially with tools like the mark Docker, compose, you can, uh, easily do your day-to-day job as a developer, or even if you're an ops person, then there are the books of the cloud and other things. So yeah, the idea is that we can go the simplicity one simple task, uh, to, uh, Daugherty mate and make that reuse as many times. Uh, that is one of the cool things I like about my >>Favorite part about Docker is using it as a developer tool. I using Docker desktop, really easy to install, really easy to run. >>Every time I come back to DACA, I love the simplicity of the way that it works, especially on things like security, which I find frustrating and hard. It's just done so seamlessly. And so my favorite thing about DACA is not just that it changed the world in the way that we develop in and ship and build applications and put that. It's just so easy that even the guy, like, I think >>It really is all about finding that aha moment, that hook where Docker really makes sense to you because once you have that moment, then all of a sudden, you, you know, you are on your way to being a Docker power user. >>We need for people to understand this technology better before they can, uh, actually dive deep into that. And Docker makes it easier to explain things, to explain the concept of containers, to explain how containers will work, how you can split your environments, how you can, uh, standardize all your pipelines and so on. It's important that we also take the time to help other people. And I think it's very important that we also give back and that's part of the motto of open sources. How do we give back to other people and how we help other people learn? And I think that's what I'm really passionate about. This whole thing is continuing, uh, giving back to the community. I just >>Hope and has fun at Docker con. And I know that there's a lot of great speakers coming and I will be watching the talks, even though they're happening at 3:00 AM and in my local time zone, um, I'm pretty excited to watch and, uh, hopefully watch more than later on streaming or YouTube or wherever they're going to be. So I hope everyone has fun and learn something and yeah, I don't see how you couldn't have fun.

(upbeat music) >> Announcer: From around the globe. It's the cube with digital coverage of IBM Think 2021 brought to you by IBM. >> Hi, welcome back everyone to the Cubes coverage of IBM Think 2021 virtual. I'm John Furrier, host of the cube. Got a great guest, Rick Smith, CTO of IBM Anthem client team. Rick. Great to see you. Thanks for coming on the cube. >> Yeah. Thank you, John. Nice to see you as well, virtually. >> First introduce yourself, what you do there, what's going on on your plate these days, honestly, COVID, we're coming out of it soon. Take a minute to introduce yourself. >> Yeah, so I've got about 15 years in the seat with Anthem. Previous to that I worked at Pretty university as the CTO in Indiana. So haven't really left, but started working with Anthem as a technical architect, eventually moved into the CTO role and have been part of, you know, a long journey with them that started at a managed services agreement in 2005. And here we are in 2021. So I've been through a lot of changes they've made to improve themselves and move into digitalization. And certainly the changes we've made too to accommodate that as we went through the years. >> Awesome. Well, thanks for that setup. I really want to dig into this expansion of project Sirius. You guys have had a multi decade partnership with IBM and then last year you launched this expansion, project Sirus. Can you describe this project? And what does it mean? And this new term I've heard, enterprise hybrid cloud as a service. Sounds very interesting. >> Yeah. So that's my term. I'm hoping you made it patent or something like that. But the reality is you hear our CEO talk and say that 75% of corporate workloads are not in the cloud yet. Right? And Anthem is no different, right? So they starting to go into cloud and those kinds of things. But they said to us, you know, "Hey, we've got a long series of excellence with you from a delivery perspective, reliability perspective is kind of the bedrock of what we do, but we don't want to be in the data center business, right? And we want to transform and move to cloud. We want to become a more of an AI company and these kinds of things. And we said, well, we think we can actually put together a program... Excuse me, program for you to allow you to do that, right? And so we formed something called project Sirius which is really an expansion of our partnership. So if I look back, John, we did about 80% of the end-to-end delivery for Anthem from a managed services perspective. In other words, they did a few pieces and we said, we think we could improve that if we had the entire 100%. And so project Sirius was about, you know, extending from 80% to 100%. It was also about taking a series of applications that were important to them and actually say, we'll actually take them on and transform them 100% all the way to cloud and take advantage of new things. It was about a commitment to closing those data centers, right? So they have five strategic data centers. And about 24,000 hosts that we said we will actually commit to getting those, you know, getting you out of the data centers and moving those to either IBM cloud or close to IBM cloud if you will, I'll come back to that in a minute. And we'll also build something called ATEC, Anthem Technology Excellent Center, if you will. And that's near and dear to my heart because that's sort of my baby, right? So it's a transformation engine and we can talk a little bit more about that in a second. But he said the key to this for us is that, if we look at our trend line, John, over the number of years with Anthem, when we started about 2007 looking at this data, we've grown the number of hosts. We've had to manage, over 600% during that time period. But we've driven down high priority incidents by over 90%. So think about that. You know, this is really important for them to have resiliency and stability in their organization. You know, huge acceleration number of hosts, but drive down the a P zero incidents, if you will. And they said, we need to maintain that and continue to improve upon that. Right? >> Yeah. >> So Sirius was a commitment to take that further, right? Start driving AAN, AI into the operations, if you will in everything that we do. So Anthem is transforming to do AI and machine learning for their members. We're committed to transforming and doing the same kind of thing on our operational side if you will. >> Yeah, that's awesome. And I think one of the things that's interesting that jumps out at me just as you're talking, first of all super exciting that project you got out there, a lot going on to unpack, but let's do that. I mean, what I hear you saying which is getting me kind of all triggered in a good way is you got transformation going on and innovation same time. You're innovating with this new enterprise hybrid clouds of service concept. You take in more efficiency, you're doing the classic transformational things, making things more efficient, all that good stuff for agility, but it's actually innovative. So this idea of an enterprise hybrid cloud as a service is pretty innovative because now you're talking about things with AI and scale that come into play, right? So you got the setup, you got it moving into being innovative but scales right there. What is this enterprise hybrid cloud as a service? Because is it just agility, is it the AI piece? Where do you see that going? >> Yeah, that's a great question. Right? And you're a great stuff, man, Johnson. (Smith laughs) So again, Anthem's not ready to move all of their workload to cloud, right? And we recognize (indistinct)is going to be out of the data center business. So how can we take non traditional workloads, right? Get them close to cloud, right? Get them very close to cloud, get us out of the managing the data center and actually allow us to move seamlessly from non traditional workloads into cloud. And so what we did was something we think is very innovative. This is the enterprise hybrid cloud piece for me, right? 'Cause normally hybrid cloud says, you have a client data center location and you have cloud. We marry the two together. We said, you're not going to have a data center location anymore. We're going to have our data centers, you know, IBM cloud. And we're actually going to put some dedicated space right next to cloud. And when I say next to cloud, I literally mean within a few feet. And we're going to bring these non traditional workloads there, we're going to take the network operation brain and bring it there. And we're going to allow you then to basically be able to move seamlessly from that to directly into cloud and improve operations at the same time. There's other a side benefit to this too. The other unintended sort of benefit is that what any organization, right? That you find stuff in the data center that hasn't been looked at for a long period of time, right? Application teams haven't looked at it, et cetera, et cetera. We're literally touching every single host. Right? So this gives us an opportunity to also work with our teams and find things that really can just be thrown away. Right? And this is great because we're actually making them more efficient, optimizing the cost structures as we go about it. >> Yeah. I mean the operational model changes me. You mentioned that just that whole point about you're kind of doing some discovery on apps, this becomes kind of sets the table for AI ops which is just code word for day two operations or full cloud native environments, which now you're seeing cloud native include legacy. Yes. Because you can put containers into the mix and you can then create these integration points that you don't have to kind of get rid of the old to bring in the new. So the dimension of what's going on here is pretty interesting, right? When you start thinking about that, "Okay. I can modernize the same time as connect two existing systems." >> That's exactly right. And we put the things very close to one another. And if there's any concerns over data security compliance or healthcare regulated industry, of course, we can have the workloads located in the best location to ensure that security is in place. Right? So that's what's beautiful about it, right? We can kind of hit every layer that's possible from having it just as secure as completely privatized to going directly over to public cloud or connecting the two together as we go along. >> Well, you're definitely a pioneer. I love that enterprise hybrid cloud as a service. I think that's something that's relevant. We're living in a hybrid world. I mean, the cube, we used to go to events now it's virtual events, but when now the events come back, they're hybrid events. Every company is experiencing this phenomenon on hybrid something, not just technology. The ops got to adapt, so super cool. You mentioned something that was your baby. I want to get back to you. And you said you want to talk about, I want to just bring that up. This Anthem technology excellence center is your baby. ATech I think you said for short. >> Yeah. We call it Atech for short. And really, John, we said that it's got to be more than just taking that other 20% that we don't run today. And we're doing some very innovative things moving non-traditional workloads. Like I said, all that kind of stuff was very cool, right? But we need a transformation engine, right? And we need the ability to transform skills. Like upscale the people at Anthem as well as IBM, right there on the account team, it's a big account. We want to think of new ways to work together. Right? Traditional managed services is like, what? Someone cuts a ticket and says, "Give me X by her seat." Right? That's the traditional model. And we said, that's not good enough. We need to collaborate better together. And we are willing to redefining how we form our teams to work with Anthem. Right? So if we want to form, for example, a product ownership team that builds it, runs it, maintains it. And that team has Anthem plus IBM together. we're going to use ATEC as a vehicle to design that and drive it and make sure they have all the skills they need within that group to do that. Right? That's new ways of working together. And it's also to drive things like site reliability engineering, right? Cloud service management operations, make sure that Anthem has the right training, make sure we work together on these kinds of things. So it's really kind of an exciting thing. And it's intended to be a co-created model, right? So we actually work with the Anthem, we co-create using IBM garage methodologies and then the idea is to coast staff it, but it's tended to be a thin layer of world-class engineering. That's really the whole point of it. And yeah, I'm super excited about that. As you move forward, yeah. >> While you're speaking our language, the cube we'd love the co-creation we do with media. It's always fun to create content together. And sometimes in real time put it together like we're doing now. And it creates a bond. I mean, I got to bring this up because this is becoming more and more obvious. And now mainstream, the notion of co-creation, the notion of ecosystems and ecosystems really meaning network effect and integrating with other parties, right? Companies and our systems. If you look at the underlying business model as a systems management software bottle. Okay. So with that, these ecosystems, the network effect. If you build together, you stay together. I mean, this is a different mindset. It's different dynamic. It's a different relationship that companies are now looking for in what used to be called suppliers. Are you supplying something? Are you building together? Right. So this seems to be the theme. Can you expand on this new trend? >> Right. And get away from the strict racing, this person does, this person does that. Instead, we build a team together that has all the skills necessary and that team owns a product life cycle. They build it, run it and maintain it. And that's changing the way we deliver services from IBM perspective significantly, right? Because that's not our traditional model but that's what we're doing. So we're really out in the front end, on the front edge if you will. Changing that model completely. And it's one of the most exciting things for me, you know, as far as going forward. >> You know, this whole idea of partnerships has always kind of been there but now it gets modernized and uplifted if you will, to a new level. And it really is about watching each other's backs too when you have that kind of... 'Cause we're talking about like pushing the envelope on probably the biggest confluence of tech trends I've ever seen in my career. And I've seen many big waves, you know, from the different revolutions and inflection points. Now it's sort of all coming together, right? At scale too, it's happening very fast. I mean, the change over is happening in years that once you took decades before. So it's really is a team approach. >> Yeah. There's no doubt about it. And I see it every day in the work we're doing. And it's like, for example, at Atech where we're working with the data scientists at the Anthem, we're thinking of new ways to build things they've never done before. We're hoping to enable their science, enable the things they want to do for digitization standpoint, the same token I'm taking, you know, a data scientist and putting them on the operation side too. Right? So we're doing both these kinds of things together. And really I didn't say this before, but this whole thing is about driving automation, right? Driving down, no human touch, soft service, automation. That is kind of been the linchpin of this. And I also want to say John, that doing this all during a pandemic, you know, we signed our new agreement together with them at a quarter, at the end of March in 2020. And we went live in August 1st with all the changes, the extra 20% capacity to over 300 plus applications completely, started Atech from co-creation in a pandemic. And we both agreed as a company, I give great credit to our client and to the numbers involved that everyone set up front and during March. The pandemic's not an excuse to get anything done. So, we're going to go forward and make it happen. That's probably the thing I'm most proud about. That was just... It's crazy when you think of how big the project was and do pull it off during a pandemic. >> Yeah. There's going to be two sides of the street and this one, this pandemics over the ones who made it through and refactored and or innovated. Cause it's not just about being and having a tale, it's about taking advantage of the situation and the ones who didn't do anything. Whether they were in the cloud or not, that's not to me. That's not the issue of you're in the cloud you had an advantage. >> It's not. Right. >> But there's going to be two sides of the streets. And I think the one thing that the pandemic has shown us and I'd love to get your reaction as a final comment here is that when you pull back when the pandemic, it showed all the scabs, it shows everything. And you can see what's obvious and it becomes a forcing function. Necessity's the mother of all invention as expression goes so you can see what's worth doubling down on and you can see the productivity gains and that becomes clear. >> Yeah. Yeah. And I think there's good and bad with everything, right? Pros and cons, like you said, and you know, one of the cons I think is the having to schedule all interactions is definitely a con, right? Because when you spend time not only with the client virtually but in person, you do get the advantage of having, you know, chalk talks and things like that. They're not scheduled. Right? So that's definitely one of the cons side, but one of the pro side is it did provide some focus, right? Kind of extreme focus and on what's important and allowed us to, you know, I think dove some bonds with the Anthem leadership team and the application teams doing it virtually over cameras like this that maybe happen at a larger scale than they might have normally been because the pandemic kind of allowed us to do that and made that happen. >> Great stuff, Rick, great insight. Great to have you on the cube as always. Great to talk tech, talk business, talk about the transformation and innovation and the cloud scale. Thanks for coming on Rick Smith, CTO of the IBM Anthem client team. Thanks for coming on the cube. >> You're welcome. Thanks John. >> Okay. Cube coverage of IBM Think 2021. I'm John. For your host of the cube. Thanks for watching. (soft music) (upbeat music)

>>Live from Denver, Colorado. It's the cube covering comm vault. Go 2019 brought to you by Combolt. Hey, >>I'll come back to the cube date to have our coverage of Combalt go. 19 Lisa Martin with Stu. Met a man. We are in Colorado. Please welcome to the cube Sandy Hamilton, the VP of customer success. Been a convo four and a half months. So welcome to the Q book and the call. Sandy, thank you very much for having me. I really appreciate the opportunity to sit here with you this morning and share a little bit about what's going on at Commonwealth and it's been great. You guys are here. It's been fantastic. We had a great day yesterday. We got to speak with Sanjay, with Rob, Don foster, Mercer, a whole bunch of your customers. Well exactly the vibe, the positivity from the channel to the customer to the course. Even the OJI calm ball guys that I worked a couple of 10 years ago that are still here, it does really feel like a new combo and you're part of that on. >>Sanjay probably brought you in and the spring of 2019 and we've seen a lot of progress and a lot of momentum from comm vault in terms of leadership changes, sills structured new programs for channel. Exciting stuff. You kicked off this morning's keynote and you had the opportunity to introduce Jimmy Chen who if you haven't seen free solo, I haven't seen it. I'm watching it as soon as they get home from us. Amazing. But what a great way to introduce failure and why it's important to be prepared because it is going to happen. I just thought that was a great tone. Especially talking with you. Who leads customer success. >> Absolutely. Thank you Lisa very much and good morning Sue. Appreciate it. You know it's interesting cause when I think about customer success here at Comvalt, there's so many different facets to it. There really is all about engaging with our customers across everything that they do and we want to make sure our customers are prepared for something that will likely happen to them someday. >>Right. We have one of our customers talking about a cyber attack down there on their environment and how we were actually able to help them recover. So it's also that preparedness that Jimmy talked about, right? And making sure that you are training as much as you can, being prepared for what may come and knowing how to recover from that as he, as he talked about. I also think one of the things that we do really well is we listened to our customers when they give us feedback. So it's about how did those customers use what we did differently or how did they try it? And it wasn't exactly what they thought. And so how do we continue to innovate with the feedback from our customers? >>Sandy, one of the things we're hearing loud and clear from your customers is they're not alone. They're ready. I love, we have, Matthew is coming on a little bit later talking about, he's like, I'm here and my other person that does disaster, he's here too. So you know, I'm doing my own free solo. We've been talking about in tech, it's the technology and the people working together. You talked a little bit in your keynote about automated workflows, machine learning, talk about some of those pieces as to how the innovation that Combolt's bringing out is going to enable and simplify the lives of, >>yeah, I mean I think it, I think it does come down to how are we really taking care of the backend, if you will, from a technology perspective and what can we make more automated, you know, more secure. You know, you think about things like, I was even talking about new automated workflows around scheduling, even your backup windows, right? And if you think about, you know, the complexity that goes into scheduling all of that across all of your environments, we have the ability to actually have you just set what your windows should be and we'll manage all the complexities in the background, which allows you to go do things like this for customers to come to do things like this. >>So Sandy, I tell you, some of us, there's that little bit of nervousness around automation and even customers talking about, Oh well I can just do it over text. And I'm just thinking back to the how many times have I responded to the wrong text thread and Oh my gosh, what if that was my, you know, data that I did the wrong thing with. >>Yeah. Yeah. I mean, you know, one of the things that I love about this company, and again I've been here for a short period of time, but our worldwide customer support organization is just, you know, one of the hallmarks I think of this company, right? And how we're actually there for those customers at any point in time whenever they need any type of um, you know, help and support. And it isn't just the, you know, when you actually need that, when something goes wrong, it's also proactively we have professional services people, you know, we have all kinds of folks in between. Our partners play a huge role in making sure that our customers are successful with what they have going on. Let's dig into and dissect the customer life cycle. Help us understand what that's like for one and existing combo customer. Cause we talked to a couple of yesterday who've been combo customers for you know, a decade. >>So walk us through a customer life cycle for an incumbent customer as well as a new customer who is like Sanjay said yesterday, one of the things that surprised him is that a lot of customers don't know Combolt so what's the life cycle like for the existing customers and those new ones? >> Yeah, so you know, our fantastic install base of customers that we have today, one of the things that we are striving to continue to do is to make sure we're engaged with them from the beginning to the end. And the end isn't when they end, it's when you know, we're then fully deployed helping them do what they need to go in their environment. I think one of the great things about where we are with Comvalt right now is we actually have new products, new technologies, right? Have you guys had been exposed to, how are we making sure that the customers that we've had for a while are truly understanding what those new capabilities are? >>So if you think about it for us, it's how are we helping them to actually do more with their existing Convolt investment and potentially leverage us in other ways across their environment. Um, so we have, you know, our team of, you know, great, uh, you know, sales reps as well as our fantastic, you know, sales engineers, um, all the way through. Again, you know, PS and support, those people are always in contact with our customers, helping them to understand what we can really do across that life cycle and if they need to make changes along the way, we're here to help them, you know, do that as well. For a newer customer. One of the things that we're really focused on right now is that initial sort of onboarding for them and what set experience like for those customers. So having more of a, of a programmatic touch with those customers to make sure that we're more consistent in what we're doing. So they are actually receiving a lot of the same information at the same time and we're able to actually help them actually frankly in a more accelerated fashion, which is I think really important for them to get up and running as well. >>And when we talked about metallic yesterday with Rob and some other folks and I think a gentleman from Sirius, one of your launch partners, yes, Michael Gump. And you know the fact that that technology has the ability for partners to evaluate exactly what is going on with their customers so that they can potentially be even predictive to customers in terms of whether they're backing up end points or O three 65 I thought that was a really interesting capability that Colombo now has. It's giving that insights and the intelligence even to the partners to be able to help those customers make better decisions before they even know what to do makes exactly. >>They and their son, our partners are such a key part here to everything that we're really trying to do. And especially with the metallic, it's all through partners, right? And so we're really trying to drive that behavior and that means we've really have to ensure that we are bringing all of those partners into the same fold. They should have the same, you know, capabilities that we do. It's one of the, one of the also things that I'm trying to work on right now is how are we making sure our partners are better enabled around the things that we have in the capability. So we're working on, as part of those partner programs that you mentioned is do they have the right tools, if you will, and knowledge to go do what they need to go do to help our customers as well because it really is a partnership. >>Yeah. So Sandy, we've been looking at various different aspects of the change required to deliver metallic, which is now a SAS offering from a services and from a support standpoint, I think of a different experience from SAS as opposed to enterprise software. So bring, bring us, bring us your perspective. Yeah. This >>comes back a little bit to the onboarding experience, right? Where it's got to be much more digital touch. It's gotta be much more hands off cause that's the way the are thinking about buying metallic in the first place. Right? They don't have to have a sales rep, they can go by metallic, you know, frankly on their website right now, metallic.io, you know, you can go there, you can get everything you need to get started. Um, and so we want to make sure that the customers have different ways of engaging. And so some of that could very much be digital. Some of that can be, you know, different avenues of how they're working. They're wanting to work with us. But when you also then think about that type of a model, you start to think about consumption matters, right? And how much they're using and are they using everything that they purchased. >>And so we actually have a small team of customer success managers right now in the organization that are working with all of the new customers that we have in the SAS world to say, how are you doing? How's that going? You know, how's your touch? Is there anything that's presenting a challenge for you? Making sure they really do fully understand the capabilities end to end of that technology so that we can really get them onboarded super quick. As you probably know from talking to those guys, we're not having any services really around metallic cause it's not designed to need those services, which is huge. You know, I think in not only the SAS space but for Convolt as well. I think it's a new era and it also provides, frankly an opportunity for our partners to continue to engage with those customers going forward as well. >>One of the first things that I reacted to when I saw metallic, a Combalt venture was venture. I wanted to understand that. And so as we were talking yesterday with some of the gentlemen I mentioned, it's a startup within Combalt. Yeah. So coming from puppet but shoot dead in which Sonjay Mirchandani ran very successfully. Got puppet global. Your take on going from a startup like puppet to an incumbent like convo and now having this venture within it. Yeah. You know, I think it's one of the brilliant things that Sanjay and the team did very early on to recognize what Rob Calu, Ian and the rest of the folks were doing around this idea of what is now metallic. And they had been noodling it and Sanjay's like, that's got a really good opportunity. However we got to go capitalize on that now and bring that to market for our customers now. >>And if we had continued on in the way that we were, which is where it was night jobs and we didn't necessarily have all the dedicated people to go do it, you know, we may not have metallic right now. And so it was, it was really a great thing within the company to really go pull those resources out of what they were doing and say, you guys are a little startup, you know, here you go do it. And we actually had a little celebratory toast the other night with that team because of what, just a fantastic job that they've done. And one of the common threads in something everybody said was the collaboration that it really brought, not only within that team but across Combalt because there's a singular goal in bringing this to market for our customers. So it's been a great experience. I think we're going to leverage it and do more. So Sandy, >>before we let you go, need to talk a little bit about the. >>Fabulous. If I had one here I would, but I don't. So, um, a couple of months ago at VMworld, I don't know if you guys were there, you guys were probably there. Um, we actually started this thing called the D data therapy dog park. And there we had a number of puppies and they were outside. Folks came by, you know, visited. They stopped, they distressed, they got to pet a puppy. I mean, the social media was just out of this world, right? And we had San Francisco policemen there. It was, it was, it was great. Even competitors, I will say even competitors were there. It was, it was pretty funny. But, um, by the end of it, over 50% of the dogs that were there actually got adopted out, um, you know, into homes where they otherwise wouldn't have. Um, since then there've been a couple of people that have actually copied this little idea and you know, P places are springing up. >>So we have a, what we call it, data therapy dog park here where you can go in and get your puppy fix, you know, sit with the dogs and relax for a bit. But you know, we're super excited about it as well because, you know, it's sort of a fun play on what we do, but, but it's also, I think, you know, a great thing for the community and something that is near and dear to my heart. I have four dogs. Um, and so I'm not planning on taking another one home, but I'm doing my best to get some of these adopted. So if anybody out there is interested, just let me know. >>Oh, that was adoptable. All of them cheese. I'm picking up a new puppy and about eight days. So other ones of friends. I've got to have dogs enough for you. Do you need a third? We'll have a friend that has two puppies at the same time and said it's not that much more. I have had one before. You're good to go. We can, we can hook you up. Oh no. But one of the great things is it also, first of all, imitation is the highest form of flattery or for other competitors that are doing something similar, but you also just speak to the fact that we're all people, right? We are. We're traveling, especially for people that go to a lot of conferences and it's just one of those nice human elements that similar with the stories that customers share about, Hey, this is a failure that we had and this is how it helped us to recover from that. It's the same thing with, you can't be in a bad mood with, I think puppies, cupcakes and balloons. So if there were, I know that I could finish a show today >>that's like I took one of the little puppies when I was rehearsing yesterday on main stage. I took one of them with me out there and I was just holding it the whole time, you know? It was really, >>this was great. I'm afraid to venture back into the data therapy document. You're proud taking another one home OU was. Andy. It's been a pleasure to have very much. I appreciate it. Appreciate the time. Thank you and hope you have a great rest of the event. If you need anything, let us know. I'm sure we will and I can't wait to talk to you next year when you've been a comm vault for a whole like 16 months and hearing some great stories we do as well. All right. Take care. First two men, a man, Sandy Hamilton, the puppies, and I'm Lisa Martin. You're watching the cue from Convault go and 19 thanks for watching.

(upbeat electronic music) >> Announcer: Live from Las Vegas. It's theCUBE. Covering VMworld 2017. Brought to you by VMware and it's ecosystem partners. >> Welcome back. We're live here in Las Vegas from VMworld 2017, it's theCUBE's coverage three days wall to wall. On our third day, I'm John Furrier and Dave Vellante. Next guest Pai, who's the Vice President of Alliances and Business Development at Nutanix. Welcome to theCUBE. >> Thank you very much, happy to be here. >> We cover you user conference, but we're here at VMworld, which is VM ware's conference. >> Yes. >> You guys have a relationship, this is multiple years here. Just give a history, you guys are now a public company, congratulations. >> Thank you very much. >> You're doing well. Almost a year now. >> Tell us about the history with VMware and VMworld. >> Absolutely. I think our company was built on the fact that virtualization is going to be the future of the data center. Right? And if you look at the evolution over the last few years, that's been validated. We've been a partner with VMware since almost the inception of the company when we came out in 2010 2011. And in 2011, and we've now been in, this is our the seventh year. And we continue to see great momentum with our customers, and our partners, for that matter. As the seventh year, we are very much aligned with how the world is going. You know, hybrid cloud, in our multi-cloud world, and if you look at what we've done with our platform be it hyper-converge or the evolution of where that's going on with our role as Enterprise Cloud OS, we see a lot of synergy in terms of how VMware's approach to a software designed data center. And where we see the world going, "Hey everything needs "to be software defined. "And the architecture that's underneath that, needs to be invisible to customers. I think that's aligning very well, so it's happy to be here and our customers are very happy to see us here, and see both of us working closer together. >> And it's certainly been interesting to see the evolution of the partnership with VMware. When you guys first came out, I was like, "Wow "hot new company, come on in, infrastructure company." And then people realized, "Wow, this hyper-converged infrastructure thing, is really hot. "We should be doing that too." We remember we had Dheeraj on, right after there was a VxRack announcement, and he was welcoming it in, validation of course. First of all it's true, and that's what any smart CEO would say. But then it got very interesting when you guys announced Acropolis. And when everyone was pivoting to hyper-converge, you were pivoting to cloud. So what's behind that trend? How is that going? What are customers telling you? >> Sure. It's a great analogy of how we see the world. If you look how Nutanix germinated early in 2009, there where a couple of key trends in the market. When a public cloud was trying to become a very, very strong direction of where our customers wanted to go. Right? And if you look at what that direction meant, it was simplicity, so I can transmit through a single API, I can make infrastructure invisible, so I can therefore focus on the business and the business application that drives my business. And that's been the direction that we've taken. How do you make things simple for customers? And hyper-converge is an element of driving that simplicity. At an infrastructure level, we would drive that simplicity. And we've taken that theme and driven that all the way though, where we believe that, if you look at our fundamental team, as a Company (mumbles) cloud OS. Which is customers like cloud, but at the same time the direction they want to go is, "Take my applications, "Take it off premise in to a public cloud, "but the benefits of what public clouds mean. "I want it in my data center. "I can start small, grow at my space, have everything "simple to deploy." And that's been the direction we have continued to focus on. And that directionally has provided the true north of how we build our operating system stack. >> So on the customers side, I want to get your take on somethings. You guys have been very customer focused. First of all, you've been great technology, had a unique thing that no one saw, by the way. When we first interviewed Dheeraj, we're like, "This is going to be big." And just like my conversation with Andy Jassy at Amazon, the big winners are the ones who are misunderstood at the beginning. And then it becomes clear, "Why didn't we think of that?" Well, he did all the work. But you guys have to be customer focused. >> Absolutely. The success of VMware the success of Amazon, the success of you guys is to be customer focused. So I've got to ask you. "What are the VMware customers asking you, Nutanix, "to do for them?" What are some of the use cases? Where are you winning? And what does it mean for their customers? >> That's a great question. I think for us, the fundamental driver, what we try to do for customers, is, "How do we make things simple for them?" By simplicity, if you look at what we do is, for example, I'll give a simple analogy. One of the ways that we help our customers simplify infrastructure deployment, is make it a simple upgrade. So we have this concept of one-click upgrade. So what does that mean? What that means is, if a customers has an ESX running at say five dot five, and wants to move to six dot zero, the ability for them therefore to do that non destructively, so with a one click upgrade at a 3:00 p.m on a Wednesday afternoon, they can now upgrade the infrastructure. It upgrades the hypervisor, upgrades our software stack, upgrades the flash drives inside the system, and that ability to simplify a deployment of a VMware infrastructure becomes very easy for them. When they're running Vserv, they say we can more enable them at stacks. That ability to therefore make that simpler is a direction we want to make. Make go. So how do you make things simpler when they're running VMware environment? How do you make it simple to deploy in the EC application? Which is why, if a customer is running Horizon View and they want to deploy Nutanix, our deploy hyper-converge, we make it extremely simple to do that. So you can start small and still go from 300 to 3,000 to 30,000 with just a plug and play architecture, and the one click upgrade of the software stack that sits on top of the infrastructure. So that is simplicity we want to bring to our customers. >> So Pai, we had an interesting, Stu and I, John, we were at Dot Next, interesting conversation with Sunil Polepalli. >> Yeah. >> He had said at the time ... go back. You guys were doing really well and you could've exited the market, he said. We chose not to. We said, "Let's roll the dice and really go for it." That puts pressure on you and your colleagues, you in particular, as a business development executive For TAM expansion, of course the CEO as well. Very important that you now, if you're really going to go for the next level, you got to expand your TAM. And that took several forms. There was the Acropolis piece that got you into the cloud and multi-cloud business, that's clear. There were also an increased number of partnerships. Obviously the Dell partnership, Lenovo partnership, IBM with Picciano's group, very strategic relationships. And then of course, other go to market activities. >> Absolutely. >> I wonder if you could talk about that TAM expansion strategy as an individual who is at the heart of that. And take us through that and the process. >> Sure. Nobody can do this alone nowadays. It's a league of nations methodology, you have to leave in a cooperative world. You have to find a way to grow your market in a way that you can't do it alone. And we recognized that early on. And Deeraj, with the way he's built the business, it's about you can't do it alone. We were a small company back in 2010,. Yeah, we have the vision, but how do you execute in a way that we can take that vision, deliver it to thousands and thousands of customers. We have a multi-faceted go to market strategy, if you want to call it that. We depend very heavily on our partners to make us successful. Be that channel partners that have built up business on Nutanix. Be that the Sirius's of the four sides of the world, or companies like that. Be that as a segment, a part of our OEM strategy. When you have a software that simplifies customer's lives, you want to get it to them as quickly as possible. And I think Dell was early on in seeing that vision and saying, "Okay, I want to bring "that value to the customers." And Dell and Lenovo jumped on early on. Dell about four years ago almost, I'm thinking about how long it's been. And Lenovo a couple of years ago. And really, it allows us to reach a larger swath of customers globally much earlier. And give them the technology allowing them to differentiate themselves over the other, who receives as them, so that they're competitors. It gives them that differentiating factor. So it's a marriage of equals from a technology perspective and from a distribution perspective. If you look at what we did in terms of our technology partnership ecosystem, customers recognize that we're not the only game in town. They want us to partner with their strategic vendors and technology partners. So we built a very strong technology ecosystem. I think a couple of months you interviewed Laura Padilla on my team, on what the technology of the ecosystem does for our customers. Every customer conversation is less about, "Gee, "I like Nutanix, and here's what I want you to do more of." Which is obviously what they would love to do, but at the same time they respect what we do with VMware. Well what are we doing with >> It's a multi vendor world. No one company will dominate anymore. >> Correct. Correct. Exactly. >> Tell of the channel how you guys distribute, you rely on partners. >> Absolutely. >> On the sales side, is it direct? Indirect? What's the mix of business? >> So we don't sell direct. We only go through our channel partners. We have a strong channel partner ecosystem. >> So no direct sales. No one takes orders direct. >> No. Our sales guys work very closely with the channel partners, and they work very closely both with OEM's, and our channel partners. And both of them, for all of our OEM partners, they need to work with us when they're engage us in to a customer conversation, so that they can provide the best solution possible. So they don't go in rogue and say, "Here's Nutanix." And that creates conflict with the customer. >> This channel conflict is a disaster. >> Absolutely. So we maintain that >> How about professional services? Do you push that out to the partners as well? >> As much as possible. We have our own. So we have a services arm. Because at the same time, customers say, "Look. If I've got "Nutanix who's the best leader in understanding what "a technology is." We also have a services arm that allows us to lead with our conversation, but we train our channel partners with that same enablement technology. Saying, "You know what? "We can do it on our own, but we want you to lead that charge." As you know, channel partners lead a lot on services to drive their revenue. So it's not just about product and market, more it's about services, revenue; they can drive it at annuity level. We try the balancing act where we can lead the charge in technology for our customers, but at the same time lean on our channel partners to take that burden on, and therefore drive value for them as well. >> So while it's a multi vendor world, we certainly recognize that, again I come back to the decision that you guys made to be a leader. We sort of had a similar conversation with Robin Matlock, if you look at VMware, they want to be a leader. You have a particular opinion and point of view in the marketplace. And you're putting that forth. You really want to be the center point of management for multi clouds, from a data management perspective. >> Yes. >> And you're certainly growing from the point of your core customer base. That's a big ambition. >> It is a big ambition. >> Maybe we can talk about that a little bit. >> Absolutely. Our ambition is, if you look at the public cloud, you know five seven years ago, you just brought it up earlier. The ambition is very aggressive. And similarly, if you look at our ambition, we believe that methodology of making things simple for our customers. That does not stop at the hyper-converged world. It starts bleeding in to all the things that make operational complexity a burden for our customers, so they can focus on the business. When you start beating in to what that means, it means addressing some of the layers that make things complex for customers. So if you take your smart phone, all these hundreds of applications you may load on, those are all individual components that make your life easier. But how you bring that simplicity where you one click and you do things. So that's the germination of our methodology of the public cloud is transacted through a single API, but in the world of enterprise, you have hundreds of different vendors that need to work together to deliver the single API. Some of the new technologies we've learned, some of the new products we've launched, Is to bring that simplicity back into light. Be it on an application level. Be at an orchestration level. Or be it an infrastructure level. All those elements need to work together, through a single API for example, to make that simple. So customer's can't say, "I've got Nutanix, but Nutanix "is not the only infrastructure I have. Nutanix "is not just only ... "VMware is not the only hypervisor, I have." So how do I now bring that bridge together, so back to the multi vendor world, I can transact through Dell but I want to buy VMware, but run it on Nutanix, and use this orchestration layer, and go to the public cloud in a hybrid cloud world. And I've offices on oil rigs that need to be treated the same level as someone sitting in a data center. It's a complex world and you need to bring and have an opinionated design at some level, to bring that simplicity in and then diverge outside from that through an API based approach, to say, "You know what? We're not the only game in town." It needs to make sure that other companies can inter-operate, but make thing simple when you are in an opinionated world. >> And let the customer decide. Bringing your simplicity mantra to that world and say, "We think we're the best, here's why, "try it and see for yourself." >> Exactly. Right. So if you look at the new world, the new inner tagline is (mumbles) one OS, one click. That one click drives a lot of our methodology, making things simple. And one OS drives the ability for us to make that simple across the infrastructure stack, which bleeds from the public cloud approach, of what people are starting to like. >> Well Pai, thanks so much for coming on theCUBE, appreciate the insight. >> Thank you very much. >> Great conversation with the time we got. >> It's great to see you again. Of course Nutanix, there's a lot of coverage on SiliconANGLE dot com, and Wikibon dot com, on YouTube a lot of great content from the next conference. >> Big plug for your show in Nice this fall. >> Yes. >> You guys will have the international conference >> Thank you for bringing that up. DotNext Nice. It's our second year in Europe and our third conference. It's in Nice, November 6th through the 9th, we look forward to having all of our customers there, and learn more about Nutanix and where we're going. >> And Stu will be there to cover it. >> Yes. >> And you guys just a plug on for that. You guys do a good job, great content, and nice digs. You always have it in a great place. >> Thank you. Thank you very much. >> Customer or want to be a customer they have a good deal going on there. We're out of time. Thanks, Pai, for coming on. >> Thank you for being part of that journey, as well. >> That's theCUBE coverage of VMworld 2017. Nutanix, a great pioneer in the space, under the great entrepreneurial leader, Dheeraj Pandey. More CUBE coverage, after this short break. >> Thank you very much. (upbeat electronic music)

>> Announcer: Live from Washington D.C., it's theCUBE covering AWS Public Sector Summit 2017. Brought to you by Amazon Web Services and its partner, Ecosystem. >> Welcome back to our nation's capitol where we continue our coverage here on theCUBE of the AWS Public Sector Summit 2017. Some 10,000 strong in attendance this week here in the Walter Washington Convention Center. It's just about a mile from the U.S. Capitol. John Walsh, this is John Furrier. John, do you feel the energy of the centerpiece of the political universe. >> It's hot here in D.C. >> It is hot. >> It's a pressure cooker, the humidity. >> But, it's not global warming we know that because, ya know, climate change is >> Climate change is not real. That's from what I heard. >> That's what we've been told. >> The problem with D.C. is it's a data lake that's turned into a data swamp. So, someone really needs to drain that data swamp. >> Well, ya know, to help us do that. You know who's going to help us do that? >> Amazon Web Services. >> Marlin McFate's going to help us do that. He is the technical leader of the Advanced Technology Group in the office of the CTO and Riverbed. And Marlin, thank you for being with us here on theCUBE. Your first time, I believe. >> Yes, it is my first time on theCUBE. >> So, you're a Cube rookie? >> Yes, Cube rookie. >> Good to have you aboard. >> I appreciate it, thanks. >> Tell us a little bit first about Riverbed, about what you do there specifically, what you do there and what the company's mission is overall. >> Absolutely, so I work for the Advanced Technology Group, the Advanced Technology Group works underneath the office of the CTO. There's actually two groups that work under the office of the CTO, my group, the Advanced Technology Group and another one called the Strategic Technology Group. The ATT Group, the one that I belong to, we focus on being the subject matter experts of our products. I think there's about nine of us now and we all focus on different products. Riverbed's grown from a company of being just the WAN Optimization Company to really being the performance company, right, whether that be visibility, whether it be optimization, whether it be network optimization. Each one of us focuses on a different piece. I, predominantly focus on our WAN optimization, our SteelConnect product and at times our SteelFusion project, which is the combined Edge product. >> SteelConnect, yeah, tell us what that's all about. >> SteelConnect, SteelConnect is not actually our most recent product to come to market. We have a couple of visibility products that have come out recently, but SteelConnect addresses the idea that we have been doing networking for the same way say, you know, 1993 beyond, right. We are still doing it the same way. Everything within our industry, whether you take a look at virtualization, whether you take a look at Cloud, whether or not you take a look at storage, everything has changed substantially in how we do it and this brings that change to networking. The idea is that when you think about servers you say, I no longer want to think about you know, hardware. I never want to think about that. I never want to think about resources. Maybe I don't even want to worry about operating systems. I only want to worry about containers, right. Now, when it comes to networking I don't necessarily want to have to worry about each individual piece within my network. I want it to be orchestrated and controlled centrally and what I tell it to do, I want it to do. I shouldn't have to do that. >> You missed a challenged. We heard Vernon Vogel on stage here at Amazon a couple of seconds ago say, I'm here in D.C. say hey, it's a new normal. We had another entrepreneur on just before you from FUGE who said, hey, it's inevitably the world of the future and it's inherently different, or intrinsically different in Cloud than it is on premise with enterprises, so the question for you is, what is the use case that you guys are winning at because the Cloud is impacting federal government and public sector, but a lot of times they have old, antiquated systems like back in 1993, '94. So, they're moving fast to commercialize, to modernize, that's the focus. How do you guys help them? What's the big lynch pen for you guys and that goal mission to the customer? >> Alright, so you're absolutely right. The government has been here, or the government or public sector as a whole has been moving to the Cloud quite quickly here recently, right. We've seen this move more on the commercial side first, obviously, and now in the public sector. One of the very large use cases that we address is the ability to provision for your applications, right. Some of the characteristics that you find in commercial world, such as, I want to use internet as transport. You don't see as much in public sector. But, you do see, I can spin up an application in the Cloud. If you go to your Cloud person and say, how would it take me to get application B, they could possibly come back to you and say, well, would this afternoon be okay, right. Can you provision in hours like that? Can you get the policy in place for users? Could you get the connectivity? Could you get any of that in place in the same amount of time? That is a use case that SD WAN addresses without having to rip up, take out the network that you already have, which is the physical network, or what we refer to as the underlay. Being able to give you that flexibility on top of that network. >> The big thing that customers have a challenge on is that other focus it's DebOps trend programmable infrastructure is another one, so that they want to make it programmable. >> Right. >> So, how do you guys fit into that? Because one of the things that we hear is, could I have develop 'cause all I want to do is have infrastructure just works as code. That's all I need for whatever use case. >> Yeah, we usually see that DebOps is actually one that'll probably be the first movers to the Cloud for the public sector, right. With our, really it's every single one of our products, whether or not we're talking about SteelConnect, SteelHead, SteelEssential, any one of them, there's a RESTful API for every single one of them. So, you can actually go in and utilizing a very easy scripting a RESTful API directly itself and spin up whole environments and then spin them down if you wanted to do that. So, it fits very, very nicely into that DebOps world. >> Do you have SteelEdge yet? >> SteelEdge? >> Copyright on theCUBE. >> It might be a razor company that might have that. I don't know. >> Well, the Edge in the network is huge and this is where we're talking about as you guys do it, you know SD WAN, I mean, come on, why the area networks? You don't beat, you can't get any more edgier than that. You guys have a core competency in this. How do you guys look at the Edge and IOT and all these use cases popping around? >> Well, we do actually have a product that has Edge in it, it was SteelFusion Edge. We could address that in a couple of different ways. I want to make sure that I understood your question, though. Your question was around IOT, specifically? >> Well, how do you guys look at the Edge? The trends right now are super hyped up right now, Intelligent Edge is a big message we're hearing from others. IOT is an Edge application with its Industrial Edge with Genery Censor networks, help with safety, surveillance, all this is Edge devices. >> It still ends up in the end being you know, and that has, we've heard the change from people calling it Branch to calling it Edge, which is probably pretty appropo, right. But, really in the end, what it comes down to is connectivity, right. So, if I have IOT sensors in a warehouse, whether or not I have an application, whether or not I have a group of users, whether or not I have mobile users, in the end what it really comes down to is connectivity. And, we all especially with our cell phones, right, we have come pretty much to the point where we expect our data and our connectivity to be there at all times, right. That's one of the things SD WAN addresses. Whether it be our direct, our SD WAN products, SteelConnect, or whether or not it has works with some of the pieces that move further into the LAN architectural, like our wireless access points, our switching, right. So, you can imagine here, right, I can provide policy for my IOT devices. I can provide that policy one time at an organizational or agency level. I can have that policy filter down, all the way down to the axis point and now the axis point might be my axis point to my IOT or to my user. So, in the end, it still comes to connectivity. >> Marlin, what's some of the use cases or scenarios you've been involved with customers where it's been super exciting from an architectural standpoint, where you guys are doing some cutting edge things. Like, is it more the network size? Is it software? Is it Edge. I mean, I'm tryin' to get a sense of, could you share a personal perspective? >> Absolutely so. One of the ones that we're working on right now I think is probably the most exciting. It is combining some aspects, you could call it an FE. You could call it SD WAN. You could call it Grey Box. What I like to call it is just a combined Edge piece, right, which encompasses both the SteelConnect piece which handles your firewall characteristics, your identity management characteristics, built into that some switching, virtualization, so you can run other products on there. What the customer really wanted to end up doing was they had school systems that, a school system that was in a very far away place and that school system, they were putting in a router, a switch, an access point, you know, all these different little pieces and devices, right. What we did was we were able to take that design and crunch it down into basically one box, right. They have enough switchboards. They have the ability to run virtual machines 'cause they said that they had a server here or there. They have their virtualized SteelConnect gateway which gives them the firewall capability, gives them the routing capability and this is all combined in a box that already has the WAN Optimization built in. So, they get everything that they would have had onsite in one box. >> Is there something to working, you bring up education as an example, but in that space overall in the .gov, the .edu space that's separate and aside from commercial partners or commercial relationships like different concerns, different priorities and yet they're using the same technologies. >> Most certainly. The only thing that I could really say from a using technology, right, I mean there are some pockets where different technology, far off weird technologies is utilized. But, I would say that they are the public sector, schools, federal government, intel, they're all using a lot of the same technology, right. It's when they adopt it. When did they bring it into their environment? And then, what are the special characteristics of their environment? So for example, what I said earlier, right, your commercial customers are looking at utilizing SD WAN to move maybe completely off of MPLS. It's probably not something that we're going to see within the public sector, right. They're want to still use some sort of private networking. I do have some customers that are utilizing public internet, but then, they are tunneling an overlay back to an MPLS entry point to get back into their Cloud. We just have interesting requirements. Whether that be a trusted internet connection, whether or not that'd be JRSS, we have different security requirements in the public sector. >> Well, I love some of what you're doin'. Did you get all of that MPLS stuff there? >> Yeah, I got the first four. >> I want to jump in and double down on that. This is interesting conversation because the whole trend right now is hybrid Cloud on the Enterprise side which is a leading indicator to the government, a little bit lagging on that, so whatever that translates to in terms of Hybrid or Legacy, it's going to be somewhat similar, I believe. But, really multi-Cloud is a trend that people are talking about. It's super hyped up but it's not yet real. The thing that's holding multi-Cloud back not multi-Cloud in the sense I got to workload over hear and a workload over there, I'm talking about moving resources around the network, data, compute, what not, is latency, huge problem. You mentioned MPLS and all this tunneling, there's still the latency problem of how do you get the laws of physics down to the point where you can actually have those kinds of latencies? What is Riverbed doing? Can you share some insights to that direction 'cause that's the holy grail right now. That's the last hurdle. Then, well getting all the silicons is still the final hurdle, but latency's critical. >> So, problem number one there, right. Even if it is Cloud to Cloud in that example, right, is first how do I get a WAN Optimization device, something that can optimize that traffic for me. Something that can affect my latency for me into that environment. Riverbed has worked tirelessly to get that in there right. But, to your point, you can't change how an electron flies, right. The speed of light is the speed of light. You're not going to get an electron to move any faster. So, what Riverbed developed that's still very relevant today is the ability to, instead of change your latency, mitigate the negative affects of your latency, right. So, if I. >> Or work around it. >> Absolutely, and you can do that at the application level, absolutely, program around it, but there are a lot of protocols out there that aren't necessarily optimized for that longer latency environment, right. So, what we do is, or the adage is, the trip never taken, right, the shortest trip. So, if I have to, not to get into the weeds or anything like that, but if I have to make a thousand round trips to accomplish something, right, and I could put something in there that understands what I was getting, right, that data that I was getting each one of those times and I can take less trips, well then, that just made that faster. So, if I have a thousand round trips and it takes a minute to do, and now I can do ten round trips and it only took ten seconds, or six seconds if we're doing the math right. >> It's kind of like here in D.C., you're local. I noticed that coming from Dulles Airport they have Sirius pricing on the toll roads. That's basically private networking right there. >> That's right. >> These cost path routing opposed to the other side. I was in the, you know. >> Marlin was more describing my trips to the hardware store on the weekends, a thousand round trips, be a lot more economical. But you're right, it is private networking. >> If you're off the road, you're off the packets aren't on the network it saves some room for someone else. >> More traffic, you hear more traffic at the higher speeds. >> You actually could. So, you get two benefits. One is the increase of speed, but the other is the perceived capacity increase of your network. And, we accomplish these things through compression which is really, really simple. I think compression is a must, right. But, through our data duplication. Data duplication is I've seen these patterns before and it's a byte level. We're not talking about an object. I haven't seen a file. No, I've seen these byte level patterns before, I don't need to resend them. And, in traditional network or traditional applications you see pretty much in any organization, right, you typically can get somewhere between 50 and 80, if not sometimes 90% reduction total in traffic. >> My final question before we wrap up this segment here is, Share with the folks, take a minute to talk to the audience about what you're doing with Riverbed at the show and what they should know about the current Riverbed. I know you've guys trying a transformation of yourselves, give a quick plug. Go ahead. >> Absolutely. So, what we're specifically doing here or one of the pieces that is a differentiator for us and our SD WAN is, we went ahead and we thought why couldn't we make that an AWSPPC or a Cloud instance one of my Edge sites, right, connecting into the Cloud, there's many different ways to do it, but why couldn't we make a very simple way of doing that? Why couldn't I take the technology that I'm already putting in place at my data centers, I'm already putting in place at my branch offices, why can't I utilize that to create a secure connection into my BBCs. And, to your point, actually earlier one of the things that's also interesting was Cloud to Cloud. Why couldn't I take that same technology and connect multiple Clouds? Whether they be private Cloud or two public Clouds or connect them all together and take the best of all worlds, right, the best from each and make the best infrastructure that I possibly can. So, what we're showing off here from a SteelConnect perspective is our ability to do that. I can take an AWSVPC, actually I can take all, I think there's 16 regions within AWS and I can interconnect them in less than 10 minutes with the click of a button. And, then back into my infrastructure. So, that and then we also have brought Eternity, which is one of our visibility products that is basically rounded out on our visibility play within the market. We have the network. We have the app. We have the database. Now, we have the end users computer. >> Alright, well, if you could interconnect me to my home in 10 minutes I'm a client. I'd be sold, I'd be all over it. >> I'm going to be in the same traffic as you later. >> I'm not that far from here, but it might as well be another day. Marlin, thanks for the time. >> Absolutely, my pleasure. >> Good to have you on theCUBE, alright. >> Thanks, hope we get to do it again. >> Riverbed has joined us here on theCUBE. We'll be live with more from Washington D.C. right after this.

Yeah, I'm Aala, They're the co-founder back to back. This is the cube silicon angle.com, Silicon angle dot TV's production of the cube, our flagship telecasts. We go out to the event. That was a great conversation. I was really just, just cool. I could have, we could have probably hit on a few more things, obviously well read. Awesome. Co-founder of Cloudera a. You were, you did a good job teaming up with that co-founder, huh? Not bad on the cube, huh? He's not bad on the cube, isn't he? He, >>He reads the internet. >>That's what I'm saying. >>Anything is going on. >>He's a cube star, you know, And >>Technology. Jeff knows it. Yeah. >>We, we tell you, I'm smarter just by being in Cloudera all those years. And I actually was following what he was saying, Sad and didn't dust my brain. So, Okay, so you're back. So we were talking earlier with Michaels and about the relational database thing. So I kind of pick that up where we left off with you around, you know, he was really excited. It's like, you know, hey, we saw that relational database movement happen. He was part of that. Yeah, yeah. That generation. And then, but things were happening or kind of happening the same way in a similar way, still early. So I was trying to really peg with him, how early are we, like, so, you know, as the curve, you know, this is 1400, it's not the Javit Center yet. Maybe the Duke world, you know, next year might be at the Javit Center, 35,000 just don't go to Vegas. So I'm trying to figure out where we are on that curve. Yeah. And we on the upwards slope, you know, down here, not even hitting that, >>I think, I think, I think we're moving up quicker than previous waves. And actually if you, if you look for example, Oracle, I think it took them 15, 20 years until they, they really became a mature company, VM VMware, which started about, what, 12, 13 years ago. It took them about maybe eight years to, to be a big company, met your company, and I'm hoping we're gonna do it in five. So a couple more years. >>Highly accelerated. >>Yes. But yeah, we see, I mean, I'm, I'm, I've been surprised by the growth. I have been, Right? I've been told, warned about enterprise software and, and that it takes long for production to take place. >>But the consumerization trend is really changing that. I mean, it seems to be that, yeah, the enterprises always last. Why the shorter >>Cycle? I think the shorter cycle is coming from having the, the, the, the right solution for the right problem at the right time. I think that's a big part of it. So luck definitely is a big part of this. Now, in terms of why this is changing compared to a couple of dec decades ago, why the adoption is changing compared to a couple of decades ago. I, I think that's coming just because of how quickly the technology itself, the underlying hardware is evolving. So right now, the fact that you can buy a single server and it has eight cores to 16 cores has 12 hards to terabytes. Each is, is something that's just pushing the, the, the, the limits what you can do with the existing systems and hence making it more likely for new systems to disrupt them. >>Yeah. We can talk about a lot. It's very easy for people to actually start a, a big data >>Project. >>Yes. For >>Example. Yes. And the hardest part is, okay, what, what do I really, what problem do I need to solve? How am I gonna, how am I gonna monetize it? Right? Those are the hard parts. It's not the, not the underlying >>Technology. Yes, Yes, that's true. That's true. I mean, >>You're saying, eh, you're saying >>Because, because I'm seeing both so much. I'm, I'm seeing both. I'm seeing both. And like, I'm seeing cases where you're right. There's some companies that was like, Oh, this Hadoop thing is so cool. What problem can I solve with it? And I see other companies, like, I have this huge problem and, and, and they don't know that HA exists. It's so, And once they know, they just jump on it right away. It's like, we know when you have a headache and you're searching for the medicine in Espin. Wow. It >>Works. I was talking to Jeff Hiba before he came on stage and, and I didn't even get to it cuz we were so on a nice riff there. Right. Bunch of like a musicians playing the guitar together. But like he, we talked about the it and and dynamics and he said something that I thoughts right. On money and SAP is talking the same thing and said they're going to the lines of business. Yes. Because it is the gatekeeper that's, it's like selling mini computers to a mainframe selling client servers from a mini computer team. Yeah. >>There's not, we're seeing, we're seeing both as well. So more likely the, the former one meaning, meaning that yes, line of business and departments, they adopt the technology and then it comes in and they see there's already these five different departments having it and they think, okay, now we need to formalize this across the organization. >>So what happens then? What are you seeing out there? Like when that happens, that mean people get their hands on, Hey, we got a problem to solve. Yeah. Is that what it comes down to? Well, Hadoop exist. Go get Hadoop. Oh yeah. They plop it in there and I what does it do? They, >>So they pop it into their, in their own installation or on the, on the cloud and they show that this actually is working and solving the problem for them. Yeah. And when that happens, it's a very, it's a very easy adoption from there on because they just go tell it, We need this right now because it's solving this problem and it's gonna make, make us much >>More money moving it right in. Yes. No problems. >>Is is that another reason why the cycle's compressed? I mean, you know, you think client server, there was a lot of resistance from it and now it's more much, Same thing with mobile. I mean mobile is flipped, right? I mean, so okay, bring it in. We gotta deal with it. Yep. I would think the same thing. We, we have a data problem. Let's turn it into an >>Opportunity. Yeah. In my, and it goes back to what I said earlier, the right solution for the right problem at the right time. Like when they, when you have larger amounts of unstructured data, there isn't anything else out there that can even touch what had, can >>Do. So Amar, I need to just change gears here a minute. The gaming stuff. So we have, we we're featured on justin.tv right now on the front page. Oh wow. But the numbers aren't coming in because there's a competing stream of a recently released Modern Warfare three feature. Yes. Yes. So >>I was looking for, we >>Have to compete with Modern Warfare three. So can you, can we talk about Modern Warfare three for a minute and share the folks what you think of the current version, if any, if you played it. Yeah. So >>Unfortunately I'm waiting to get back home. I don't have my Xbox with me here. >>A little like a, I'm talking about >>My lines and business. >>Boom. Water warfares like a Christmas >>Tree here. Sorry. You know, I love, I'm a big gamer. I'm a big video gamer at Cloudera. We have every Thursday at five 30 end office, we, we play Call of of Beauty version four, which is modern world form one actually. And I challenge, I challenge people out there to come challenge our team. Just ping me on Twitter and we'll, we'll do a Cloudera versus >>Let's, let's, let's reframe that. Let team out. There am Abalas company. This is the geeks that invent the future. Jeff Haer Baer at Facebook now at Cloudera. Hammerer leading the charge. These guys are at gamers. So all the young gamers out there am are saying they're gonna challenge you. At which version? >>Modern Warfare one. >>Modern Warfare one. Yes. How do they fire in? Can you set up an >>External We'll >>We'll figure it out. We'll figure it out. Okay. >>Yeah. Just p me on Twitter and We'll, >>We can carry it live actually we can stream that. Yeah, >>That'd be great. >>Great. >>Yeah. So I'll tell you some of our best Hadooop committers and Hadoop developers pitch >>A picture. Modern Warfare >>Three going now Model Warfare three. Very excited about the game. I saw the, the trailers for it looks, graphics look just amazing. Graphics are amazing. I love the Sirius since the first one that came out. And I'm looking forward to getting back home to playing the game. >>I can't play, my son won't let me play. I'm such a fumbler with the Hub. I'm a keyboard controller. I can't work the Xbox controller. Oh, I have a coordination problem my age and I'm just a gluts and like, like Dad, sorry, Charity's over. I can I play with my friends? You the box. But I'm around big gamer. >>But, but in terms of, I mean, something I wanted to bring up is how to link up gaming with big data and analysis and so on. So like, I, I'm a big gamer. I love playing games, but at the same time, whenever I play games, I feel a little bit guilty because it's kind of like wasted time. So it's like, I mean, yeah, it's fun and I'm getting lots of enjoyment on it makes my life much more cheerful. But still, how can we harness all of this, all of these hours that gamers spend playing a game like Modern Warfare three, How can we, how can we collect instrument, all of the data that's coming from that and coming up, for example, with something useful with predicted. >>This is exactly, this is exactly the kind of application that's mainstream is gaming. Yeah. Yeah. Danny at Riot G is telling me, we saw him at Oracle Open World. He's up there for the Java one. He said that they, they don't really have a big data platform and their business is about understanding user behavior rep tons of data about user playing time, who they're playing with. Yeah, Yeah. How they want us to get into currency trading, You know, >>Buy, I can't, I can't mention the names, but some of the biggest giving companies out there are using Hadoop right now. And, and depending on CDH for doing exactly that kind of thing, creating >>A good user experience >>Today, they're doing it for the purpose of enhancing the user experience and improving retention. So they do track everything. Like every single bullet, you fire everything in best Ball Head, you get everything home run, you do. And, and, and in, in a three >>Type of game consecutive headshot, you get >>Everything, everything is being Yeah. Headshot you get and so on. But, but as you said, they are using that information today to sell more products and, and, and retain their users. Now what I'm suggesting is that how can you harness that energy for the good as well? I mean for making money, money is good and everything, but how can you harness that for doing something useful so that all of this entertainment time is also actually productive time as well. I think that'd be a holy grail in this, in this environment if we >>Can achieve that. Yeah. It used to be that corn used to be the telegraph of the future of about, of applications, but gaming really is, if you look at gaming, you know, you get the headset on. It's a collaborative environment. Oh yeah. You got unified communications. >>Yeah. And you see our teenager kids, how, how many hours they spend on these things. >>You got play as a play environments, very social collaborative. Yeah. You know, some say, you know, we we're saying, what I'm saying is that that's the, that's the future work environment with Skype evolving. We're our multiplayer game's called our job. Right? Yeah. You know, so I'm big on gaming. So all the gamers out there, a has challenged you. Yeah. Got a big data example. What else are we seeing? So let's talk about the, the software. So we, one of the things you were talking about that I really liked, you were going down the list. So on Mike's slide he had all the new features. So around the core, can you just go down the core and rattle off your version of what, what it means and what it is. So you start off with say H Base, we talked about that already. What are the other ones that are out there? >>So the projects that we have right there, >>The projects that are around those tools that are being built. Cause >>Yeah, so the foundational, the foundational one as we mentioned before, is sdfs for storage map use for processing. Yeah. And then the, the immediate layer above that is how to make MAP reduce easier for the masses. So how can, not everybody knows how to learn map, use Java, everybody knows sql, right? So, so one of the most successful projects right now that has the highest attach rate, meaning people usually when they install had do installed as well is Hive. So Hive takes sequel and so Jeff Harm Becker, my co-founder, when he was at Facebook, his team built the Hive system. Essentially Hive takes sql so you don't have to learn a new language, you already know sql. And then converts that into MAP use for you. That not only expands the developer base for how many people can use adu, but also makes it easier to integrate Hadoop through all DBC and JDBC integrated with BI tools like MicroStrategy and Tableau and Informatica, et cetera, et cetera. >>You mentioned R too. You mentioned R Program R >>As well. Yeah, R is one of our best partnerships. We're very, very happy with them. So that's, that's one of the very key projects is Hive assisted project to Hive ISS called Pig. A pig Latin is a language that ya invented that you have to learn the language. It's very easy, it's very easy to learn compared to map produce. But once you learn it, you can, you can specify very deep data pipelines, right? SQL is good for queries. It's not good for data pipelines because it becomes very convoluted. It becomes very hard for the, the human brain to understand it. So Pig is much more natural to the human. It's more like Pearl very similar to scripting kind of languages. So with Peggy can write very, very long data pipelines, again, very successful projects doing very, very well. Another key project is Edge Base, like you said. So Edge Base allows you to do low latencies. So you can do very, very quick lookups and also allows you to do transactions. So you can do updates in inserts and deletes. So one of the talks here that had World we try to recommend people watch when the videos come out is the Talk by Jonathan Gray from Facebook. And he talked about how they use Edge Base, >>Jonathan, something on here in the Cube later. Yeah. So >>Drill him on that. So they use Edge Base now for many, many things within Facebook. They have a big team now committed to building an improving edge base with us and with the community at large. And they're using it for doing their online messaging system. The live mail system in Facebook is powered by Edge Base right now. Again, Pro and eBay, The Casini project, they gave a keynote earlier today at the conference as well is using Edge Base as well. So Edge Base is definitely one of the projects that's growing very, very quickly right now within the Hudu system. Another key project that Jeff alluded to earlier when he was on here is Flum. So Flume is very instrumental because you have this nice system had, but Hadoop is useless unless you have data inside it. So how do you get the data inside do? >>So Flum essentially is this very nice framework for having these agents all over your infrastructure, inside your web servers, inside your application servers, inside your mobile devices, your network equipment that collects all of that data and then reliably and, and materializes it inside Hado. So Flum does that. Another good project is Uzi, so many of them, I dunno how, how long you want me to keep going here, But, but Uzi is great. Uzi is a workflow processing system. So Uzi allows you to define a series of jobs. Some of them in Pig, some of them in Hive, some of them in map use. You can define a series of them and then link them to each other and say, only start this job when these other jobs, two jobs finish because I'm waiting for the input from them before I can kick off and so on. >>So Uzi is a very nice framework that will will do that. We'll manage the whole graph of jobs for you and retry things when they fail, et cetera, et cetera. Another good project is where W H I R R and where allows you to very easily start ADU cluster on top of Amazon. Easy two on top of Rackspace, virtualized environ. It's more for kicking off, it's for kicking off Hadoop instances or edge based instances on any virtual infrastructure. Okay. VMware, vCloud. So that it supports all of the major vCloud, sorry, all of the me, all of the major virtualized infrastructure systems out there, Eucalyptus as well, and so on. So that's where W H I R R ARU is another key project. It's one, it's duck cutting's main kind of project right now. Don of that gut cutting came on stage with you guys has, So Aru ARO is a project about how do we encode with our files, the schema of these files, right? >>Because when you open up a text file and you don't know how to what the columns mean and how to pars it, it becomes very hard to work for it. So ARU allows you to do that much more easily. It's also useful for doing rrp. We call rtc remove procedure calls for having different services talk to each other. ARO is very useful for that as well. And the list keeps going on and on Maha. Yeah. Which we just, thanks for me for reminding me of my house. We just added Maha very recently actually. What is that >>Adam? I'm not >>Familiar with it. So Maha is a data mining library. So MAHA takes some of the most popular data mining algorithms for doing clustering and regression and statistical modeling and implements them using the map map with use model. >>They have, they have machine learning in it too or Yes, yes. So that's the machine learning. >>So, So yes. Stay vector to machines and so on. >>What Scoop? >>So Scoop, you know, all of them. Thanks for feeding me all the names. >>The ones I don't understand, >>But there's so many of them, right? I can't even remember all of them. So Scoop actually is a very interesting project, is short for SQL to Hadoop, hence the name Scoop, right? So SQ from SQL and Oops from Hadoop and also means Scoop as in scooping up stuff when you scoop up ice cream. Yeah. And the idea for Scoop is to make it easy to move data between relational systems like Oracle metadata and it is a vertical and so on and Hadoop. So you can very simply say, Scoop the name of the table inside the relation system, the name of the file inside Hadoop. And the, the table will be copied over to the file and Vice and Versa can say Scoop the name of the file in Hadoop, the name of the table over there, it'll move the table over there. So it's a connectivity tool between the relational world and the Hadoop world. >>Great, great tutorial. >>And all of these are Apache projects. They're all projects built. >>It's not part of your, your unique proprietary. >>Yes. But >>These are things that you've been contributing >>To, We're contributing to the whole ecosystem. Yes. >>And you understand very well. Yes. And >>And contribute to your knowledge of the marketplace >>And Absolutely. We collaborate with the, with the community on creating these projects. We employ committers and founders for many of these projects. Like Duck Cutting, the founder of He works in Cloudera, the founder for that UIE project. He works at Calera for zookeeper works at Calera. So we have a number of them on stuff >>Work. So we had Aroon from Horton Works. Yes. And and it was really good because I tell you, I walk away from that conversation and I gotta say for the folks out there, there really isn't a war going on in Apache. There isn't. And >>Apache, there isn't. I mean isn't but would be honest. Like, and in the developer community, we are friends, we're working together. We want to achieve the, there's >>No war. It's all Kumbaya. Everyone understands the rising tide floats, all boats are all playing nice in the same box. Yes. It's just a competitive landscape in Horton. Works >>In the business, >>Business business, competitive business, PR and >>Pr. We're trying to be friendly, as friendly as we can. >>Yeah, no, I mean they're, they're, they're hying it up. But he was like, he was cool. Like, Hey, you know, we know each other. Yes. We all know each other and we're just gonna offer free Yes. And charge with support. And so are they. And that's okay. And they got other things going on. Yes. But he brought up the question. He said they're, they're launching a management console. So I said, Tyler's got a significant lead. He kind of didn't really answer the question. So the question is, that's your core bread and butter, That's your yes >>And no. Yes and no. I mean if you look at, if you look at Cloudera Enterprise, and I mentioned this earlier and when we talked in the morning, it has two main things in it. Cloudera Enterprise has the management suite, but it also has the, the the the support and maintenance that we provide to our customers and all the experience that we have in our team part That subscription. Yes. For a description. And I, I wanna stress the point that the fact that I built a sports car doesn't mean that I'm good at running that sports car. The driver of the car usually is much better at driving the car than the guy who built the car, right? So yes, we have many people on staff that are helping build had, but we have many more people on stuff that helped run Hado at large scale, at at financial indu, financial industry, retail industry, telecom industry, media industry, health industry, et cetera, et cetera. So that's very, very important for our customer. All that experience that we bring in on how to run the system technically Yeah. Within these verticals. >>But their strategies clear. We're gonna create an open source project within Apache for a management consult. Yes. And we sell support too. Yes. So there'll be a free alternative to management. >>So we have to see, But I mean we look at the product, I mean our products, >>It's gotta come down to product differentiation. >>Our product has been in the market for two years, so they just started building their products. It's >>Alpha, It's just Alpha. The >>Product is Alpha in Alpha right now. Yeah. Okay. >>Well the Apache products, it is >>Apache, right? Yeah. The Apache project is out. So we'll see how it does it compare to ours. But I think ours is way, way ahead of anything else out there. Yeah. Essentially people to try that for themselves and >>See essentially, John, when I asked Arro why does the world need Hortonwork? You know, eventually the answer we got was, well it's free. It needs to be more open. Had needs to be more open. >>No, there's, >>It's going to be, That's not really the reason why Warton >>Works. >>No, they want, they want to go make money. >>Exactly. We wasn't >>Gonna say them you >>When I kept pushing and pushing and that's ultimately the closest we can get cuz you >>Just listens. Not gonna >>12 open source projects. Yes. >>I >>Mean, yeah, yeah. You can't get much more open. Yeah. Look >>At management >>Consult, but Airs not shooting on all those. I mean, I mean not only we are No, no, not >>No, no, we absolutely >>Are. No, you are contributing. You're not. But that's not all your projects. There's other people >>Involved. Yeah, we didn't start, we didn't start all of these projects. Yeah, that's >>True. You contributing heavily to all of them. >>Yes, we >>Are. And that's clear. Todd Lipkin said that, you know, he contributed his first patch to HPAC in 2008. Yes. So I mean, you go back through the ranks >>Of your people and Todd now is a committer on Edge base is a committer on had itself. So on a number >>Of you clearly the lead and, and you know, and, but >>There is a concern. But we, we've heard it and I wanna just ask you No, no. So there's a concern that if I build processes around a proprietary management console, Yes. I'm gonna end up being locked into that proprietary management CNA all over again. Now this is so far from ca Yes. >>Right. >>But that's a concern that some people have expressed. And, and, and I think one of the reasons why Port Works is getting so much attention. So Yes. >>Talk about that. It's, it's a very good, it's a very good observation to make. Actually, >>There there is two separate things here. There's the platform where all the data sets and then there's this management parcel beside the platform. Now why did we make the management console why the cloud didn't make the management console? Because it makes our job for supporting the customers much more achievable. When a customer calls in and says, We have a problem, help us fix this problem. When they go to our management console, there is a button they click that gives us a dump of the state, of the cluster. And that's what allows us to very quickly debug what's going on. And within minutes tell them you need to do this and you to do that. Yeah. Without that we just can't offer the support services. There's >>Real value there. >>Yes. So, so now a year from, But, but, but you have to keep in mind that the, the underlying platform is completely open source and free CBH is completely a hundred percent open source, a hundred percent free, a hundred percent Apache. So a year from now, when it comes time to renew with us, if the customer is not happy with our management suite is not happy with our support data, they can, they can go to work >>And works. People are afraid >>Of all they can go to ibm. >>The data, you can take the data that >>You don't even need to take the data. You're not gonna move the data. It's the same system, the same software. Every, everything in CDH is Apache. Right? We're not putting anything in cdh, which is not Apache. So a year from now, if you're not happy with our service to you and the value that we're providing, you can switch. There is no lock in. There is no lock. And >>Your, your argument would be the switching costs to >>The only lock in is happiness. The only lock in is which >>Happiness inspection customer delay. Which by, by the way, we just wrote a piece about those wars and we said the risk of lockin is low. We made that statement. We've got some heat for it. Yes. And >>This is sort of at scale though. What the, what the people are saying, they're throwing the tomatoes is saying if this is, again, in theory at scale, the customers are so comfortable with that, the console that they don't switch. Now my argument was >>Yes, but that means they're happy with it. That means they're satisfied and happy >>With it. >>And it's more economical for them than going and hiding people full-time on stuff. Yeah. >>So you're, you're always on check as, as long as the customer doesn't feel like Oracle. >>Yeah. See that's different. Oracle is very, Oracle >>Is like different, right? Yeah. Here it's like Cisco routers, they get nested into the environment, provide value. That's just good competitive product strategy. Yes. If it they're happy. Yeah. It's >>Called open washing with >>Oracle, >>I mean our number one core attribute on the company, the number one value for us is customer satisfaction. Keeping our people Yeah. Our customers happy with the service that we provide. >>So differentiate in the product. Yes. Keep the commanding lead. That's the strategist. That's the, that's what's happening. That's your goal. Yes. >>That's what's happening. >>Absolutely. Okay. Co-founder of Cloudera, Always a pleasure to have you on the cube. We really appreciate all the hospitality over the beer and a half. And wanna personally thank you for letting us sit in your office and we'll miss you >>And we'll miss you too. We'll >>See you at the, the Cube events off Swing by, thanks for coming on the cube and great to see you and congratulations on all your success. >>Thank >>You. And thanks for the review on Modern Warfare three. Yeah, yeah. >>Love me again. If there any gaming stuff, you know, I.