>>Mhm Hello and welcome back to the cubes coverage of 80 of his public sector summit live for two days in D. C. In person. CuBA's here is an expo floor that people face to face down here. Adriana guest co founder and Ceo of Girls in tech cube alumni friend of the cube. We've known her for a long time. Watch their success really making an impact. Great to see you. Thanks for coming on. >>Wonderful to see you, john, thanks so much for having me. >>You know, one of the things that Sandy carter talks about matt max Peter talks about all of the Amazonian leadership that's about is skills training. Okay, this is a big deal. Okay, so getting talented to the industry is critical and also diversity and women attacking underrepresented minority groups are key. This has been a look at constant focus, you've been successful and and convincing folks about tech and working hard, what's the update, >>wow. So the reason why we're here, not only as Sandy carter are amazing chairman of the board of six plus years, but I heard we heard so many pain points from several of our partners as well as our good friends over at the White House and the Department of State and many other public sector agencies that there is a deficit. It's been very difficult to find diverse groups of talent and talent period to join their companies and populate those important I. T. Jobs stem jobs, whether it's very very technical or more data driven or more sort of design focus, product development focus across the board it's been very hard for them to find talent for those jobs. So girls in tech has partnered with AWS to create an initiative called the next generation public sector leaders and really focusing on creating awareness on career development opportunities for up and coming talent diverse talent that is curious and interested in job opportunities and educational opportunities within the public sector. So it has multi tiers, right? And it's something that we've devised based on the need and based on a lot of data and a lot of interviews from a lot of our partners and within the A. P. N. Network and we're doing a mentorship program which is a six month long program matching these amazing public sector executives, really accomplished leaders as well as our members from around the world um to connect and expose them and provide that nurturing, fostering mentality so that they can succeed in their careers. So >>eight of us getting behind this mission. Yes. And public sector is really fast growing changing. You start to see a lot of public private partnerships go on. So not just the old school public sector business, I mean the pandemic has shown the impact of society. So what does that do for the melting pot of talent out there? Have you seen anything out there? And how does that relate to this? Is that helped you at all or what's that does that mean for the mission? >>So there is a melting pot of talent. I just think we need to do a better job of creating awareness and really knowing where that talent lives. Like what are the blogs that they read? What are the videos that they watch and listen to? Where are they? Right. And we need to do the hard work and investigating and understanding like taking a more empathetic approach to really finding out what um how we can access them what their needs are. What are the things that interest piqued their interest within these jobs within the public sector um And customize it and market it so that they'll be eager and excited. Um And it would be more appealing to them. >>So I looked at the press release I just want to get your reaction to something you got evening with the experts. It's an in person event. >>Yes. When >>is that? Is that here is that going to be on your own event? What's that about? >>All the events that are going to be in person? Will be in D. C. Um There will be some virtual events as well. Our mentorship program is all virtual six month long program with curriculum and matchmaking on a platform that we use the evening with the experts which is a panel discussion with experts from a A. W. S. And beyond the A. P. N. Network. We'll talk about challenges and technology opportunities within a career development and also jobs. Um Well do recruitment like on the fly type of activities as well. Speed and speed interviewing, speed networking? Um We also have a few other programs, our webinar which is about the next gen public sector opportunities and this is more about the challenges that people face that companies face and the new technologies that will be launched very soon. And we're doing a widget on our jobs board to highlight the new career opportunity, new job opportunities from all of the public sector partners. We work with >>a very comprehensive, >>It's very comprehensive on the six >>month guided mentorship program. How does someone get involved in applications? How what's that going on there? >>It will be an application process and we will promote it to anyone who signs up to our newsletter. So go to Girls in tech dot org. Sign up for our newsletter and we will be posting and sharing more information on how people get involved. But we'll definitely send custom uh E. D. M essentially promoting to the people who are here at the conference and also through our Girls in tech D. C. Chapter as well. >>So I have to ask you, I know you've been really busy, been very successful. You've been out and about what's the trend line looked like? Well >>not for the last few years though, >>you've >>been in lockdown now. >>You've been working hard, you know have not not about now. You >>are not >>about what's the temperature like now in terms of the pulse of the industry relative to progress, what's what's what are you finding, what's the current situation >>progress for women in tech in the industry. So Since I started girls in tech in 2007, we've made A lot of progress, I would say it's a lot slower than I thought it would be, but you do see more and more women and people representing bipac actually apply for those jobs. We it is astronomically different than 2006, when I started in my first startup and there's a lot more mentorship, There are a lot more organizations out there that companies are more accountable with the R. G. Groups and they're changing their policies, are changing their training programs are having more off sites, there's now technologies that focus on tracking uh productivity and happiness of employees so that like all of that did not exist or I should say none of that existed, you know? And so we worked hard, we've worked hard, but it takes a village, it takes a lot of different people to create that change. And now one of girls in text mission is not just providing that education that community, that mentorship, we want to get the corporate involved, we want to teach the corporate about D and I training the importance of diversity, different tactics to recruit uh so on and so forth. And and it's been so amazing, so inspirational, I love, I started working more in partnerships and having our monthly calls with partners because I love it. I love collaborating to >>recruit good peer group around you to accelerate and create more territory of awareness and impact more people can get their hands involved. And I think to me that's what I think you're starting to see that with podcasts and media people are starting to go direct to tell their story, apps are out there now as you mentioned. So, but I feel like we're on a crossover point coming soon, totally thinks it's different. Um, but it's still a >>lot more work to do a lot more. We just got the service. I know, I know you've just scratched the surface, but we're so excited to be here. Aws is a huge supporter thanks to Sandy carter and her team. Um, it's been an amazing experience. >>Sandy's got great vision, she takes risks. So she's actually got the Amazonian concept of experiment, try something double down if it works and that's great to see that you guys have extended that relationship with, with her and the team. I like this idea of the fellowship cohort model of the or that program, you have the mentorship program. I think that's super cool. Um, that's something I think will be very successful. >>Uh, it's been successful so far. We typically over sell our mentorship are mentee spots. Uh, we only have 500 spots and last one we had over 2300 like a crazy amount, so we know that our members are really hungry for it around the world. And we know it will just be as just as popular for the public sector. So >>what's next for you? What's the vision? What's the next step was events are coming back in person? We're here in person. >>Yeah, there's just so much going on. I wish I could clone myself and we're busting at the seams. And I think the things that are really exciting to me are being able to produce our programs internationally, specifically in developing countries. So we're working um we haven't made an official announcement yet or anything, but we are working on expanding in african countries with Aws. They're doing some efforts and making some movements there. So places like Cameroon Ghana Nigeria Egypt. Uh we are looking to create chapters there for Girls in Tech and then expand our programming. Uh we're also, as mentioned earlier, we're working a lot with corporations to provide DNA training. So, training about policies, Inclusive leadership. Making sure they have the tools and policies to succeed and for their employees to feel comfortable, safe and productive in their work environment >>is great to see you. Congratulations Girls in tech dot org. Yes. Is the U. R. L. Check it out a great mission, very successful. Making progress any stats you can throw out there, you can share. >>Yeah, of course, you >>wrap it up. >>Yeah. So right now, girls in tech has 58 active chapters in 38 countries with over 70,000 active members. And by the end of the year we will have close to 100 active members. So hopefully we'll see you next year and that number will double or triple sign >>up. Tell him johN sent, you know, don't say that because you won't get no. Great to see you. >>Thank you. Nice to see you too. Thanks so >>much, john. Great to have you on cube coverage here at AWS public Sector summit in Washington, D. C. Is a live event. Were face to face. We had some remote guests. It's a hybrid event. Everything is being streamed. I'm john Kerry with the cube. Thanks for watching. Mhm. Mhm

>>welcome back everyone. We're back to intermission. I'm hama in case you forgot and hear them with Brett and Peter. So what a great morning afternoon. We've had like we're now in the home stretch and you know, I really want to give a shout out to all of you who are sticking with us, especially if you're in different time zone than pacific. So I then jumped into the community rooms. The spanish won, the Brazilian won the french one. Everybody is just going strong. So again, so much so gratitude for that. Thank you for being so involved and really participating the chat rooms in the community. The chat windows in the community rooms are just going nuts. So it's, it's really good to see that. And as usual, Peter and brat had some great, very interactive panels and that was very exciting to watch. But you know, since they were on the panels, I decided to go and see some other things and I actually attended the last mile of container ization. That was, that was actually a very good session. We had a lot of good interactivity there. Yeah. And then while also talked about the container security in the cloud native world. So that was, I think that was your panel peter. That was, that was very exciting. And um, I want to share with everybody the numbers that we've been seeing for dr khan live. So as, as of, I'm sorry, said we need a drumroll. We do need a drum roll. Can you do a drum roll for me? No, no, no. >>Just a >>symbol. Okay, good. Go. Uh, we're at over 22,000 attendees um, today. So that's amazing. That's great. I love the sound effect. That's a great sound effect. The community rooms continue to be really engaged. We're still seeing hundreds of people in those rooms. So again shout out to everyone who is participating. And I felt again like a kid in a candy store didn't know which sessions to attend. They were all very interesting and you know, we're getting some good feedback on twitter. I want to read out some more tweets that we got and one in particular, I don't know whether to feel happy for this person or sad for this person, but it's uh well the initials are P. W. And he said that he was up at two am to watch the keynotes. So again, I'll let you decide whether you're it's a good thing or not, but we're happy to have you PW is awesome. Um as well. There was someone who said that these features are so needed. The things that dr announced this morning in the keynotes and that doctor has reacted to our pains and I think they mean has addressed their pain. So that was really gratifying to read. Yeah, really wonderful. That's some other countries that I didn't shout out before this just tells you what the breadth and scope of our community is. Indonesia, la paz Bolivia, Greece, Munich, Ukraine, oxford UK Australia Philippines. And there's just more and I'm going to do a special shadow to Montreal because that's where I'm from. So yes, applause for that. It was really great. And so I just want to thank all of you. Um, I want to encourage you when we talked about the power of community. Remember we're doing a fundraiser. So to combat Covid for Covid relief or actually all that money is going to go to UNICEF. Docker is contributing 10,000 and we're doing a go fund me. And the link is there on the screen. So please donate. You know, just $1. 1 person each of you donates $1. We would have raised over $22,000. So please please find it within you to contribute because again, our communities that are, that are the most effective are India and brazil, which are are very active doctor affinity. So please give back. I really appreciate that >>highlighted by the brazil. Yeah. >>You're going to brazil room and get them all to donate. Exactly. Um, also want to encourage, you know, if you're interested in participating in our, in our road map. Our public road map is on GIT hub. So it's get home dot com slash docker slash roadmap. And that's something that you can participate in and vote up features that you want to see. We love to get the community involved and participating in our, in our road map. So make sure to check that out. And I also want to note on that >>Hello can real quick. I'm sorry. Yeah, I talk about our road map all the time, but honestly folks out there are PMS are in their our ceo is in there that we do watch that. That is our roadmap is extremely, extremely important to us. So any features complaints, right, joining the conversation. That's a great way to get uh to interact with Docker in our products. Right. We we really highly valued the road map. Okay, back to your mama, sorry. >>Oh absolutely. And if you want to see us be even more responsive to what you need to participate in that road map discussion. That's really great. Um a couple of things coming up, just want to put the spotlight on. We have at 3 15 what's new with with desktop from our own ue cow. So I highly recommend that you attend that session and of course there's the Woman in tech live panel. So this is very exciting, moderated by yours truly and it has putting a spotlight on our women captains and our women developers. So that's very exciting. But I also hear that we're doing there's a session with jay frog coming up so peter, why don't you talk about that a little bit? >>Yeah, we have a session coming up from our partners from jay frog around devops patterns and anti patterns for continuous software updates. And another one that I'm extremely excited about is uh RM one talk from our very own Tony's from Docker. So if you have an M one and you're interested in multi arc architecture builds, check that out. It's gonna be a great, great talk. Um and then we have melissa McKay also from jay frog, talking about Docker and the container ecosystem and last but definitely not least. We'll check them all out there. Going to be great. But Brett is going to be doing I think the best panel that I'm gonna go watch and he made up a new word, it's called say this. I'm all about the trending new words today about this is gonna be awesome. Yeah. Yeah >>I'm going to have the battle bottle of the panels. >>Yeah. Yeah well mine's before years so we're not competing. So yeah we have we have two excellent panels in a row to finish off the day and just seven list is basically how to run, how can we run containers without managing servers? So it doesn't mean you don't actually have infrastructure just let's not manage service. Um Yeah and we we uh need to wrap it up and >>Uh before we do that I just want to um tell everyone that we actually have a promotion going on. So we um for those that sign up for a pro or team subscription, we're offering a 20% off so there's the U. R. L.. You can check out what the promotion is and this is for a new and returning users so you can use the promo code dr khan 21 all the information is on the website are really encourage you to check that out promotion for 20% off, join us for our panels. And we're doing a wrap up at five p.m. Where we'll have our own Ceo and that wrap up portion. Look forward to seeing there. All right, >>thank you too. All right everyone we'll see you on the next go around coming up next me and some other people awesome and Yeah. Mhm. Mhm. Yeah. >>Yeah. Yeah. Mhm. Is >>a really varied community. There's a lot of people with completely different backgrounds, completely different experience levels and completely different goals about how they want to use Docker. And I think that's really interesting. It's always easy to talk about the technology that I've used for so many years. I really love Doctor and I can find so many ways that it's useful and it's great to use in your day to day work clothes. I've >>used doctor for anything from um tracking airplanes with my son, which was a kind of cool project to more professional projects where we actually Built one of the first database as his services using docker even before it was 10 and I was released and we took it further and we start composing monitoring tools. We really start taking it to the next level. And we got to the point where I was trying to make everything in a container, I love to use >>doctor to make disposable project so I can download the project and it's been that up using Docker compose or something like that in a way that every developer that works in the project doesn't even need to know the underlying technology doesn't just need to run Docker compose up and the whole project is going to be up and running even if >>you're not using doctor and production, there are a lot of other ways that you can use doctor to make your life so much easier. As a developer, you can run your projects on your machine locally. Um as a tester you can actually launch test containers and be able to run um dependencies that your project requires. You can run real life versions so that um you're as close to production as possible. >>I was able to migrate most of the workloads from our on from uh to the cloud. Running complete IEDs inside a docker or running it or using it basically to replace their build scripts or using it to run not web applications but maybe compile c plus plus code or compile um projects that really just require some sort of consistency across their team, >>whether it be a web app or a database, I can control these all the same. That was really the power I saw within Doctors standardization and the portability >>doctor isn't the one that created containers uh and uh but it's the one that made it uh democratically possible, so everyone use it. And this effort has made the technology environment so much better for everyone that uses it, both for developers and for end users. So this >>past year has been quite interesting and I think we're all in the same boat here, so no one has, no one is an exception to this, but what we all learn from it is, you know, the community is very important and to lean on other people for help for assistance. >>Yeah, it's been really challenging of course, but I think the biggest and most obvious thing that I've learned both on a personal and a business perspective is just to be ready to adapt to change and don't be afraid of it either. I think it's worth noting that you should never really take it for granted that the paradigms of, you know, the world or technology or something like that aren't going to shift drastically and very, very quickly. >>I'm looking forward to what is coming down the pipe with doctor. What more are they going to throw our way in order to make our lives easier? >>It's very interesting to see the company grow and adapt the way it has. I mean it as well as the community, it's been very interesting to see, you know, how, you know, the return to develop our focus is now the main focus and I find that's very interesting because, you know, developers are the ones that really boost the doctor to where it is today. And if we keep on encouraging these developer innovation, we'll just see more tools being developed on top of Doctor in the future, and that's what I'm really excited to see with Doctor and the technology in the future.

>>Yeah. >>Welcome back for our last session of the day how to deliver career making business outcomes with Search and AI. So we're very lucky to be hearing from Canada. Canadian Tire, one of Canada's largest and most successful retailers, have been powered 4.5 1000 employees to maximize the value of data with self service insights. So today we're joining us. We have Yarrow Baturin, who is the manager of Merch analytics and planning to support at Canadian Tire and then also Andrea Frisk, who is the engagement manager manager for thoughts. What s O U R Andrea? Thanks so much for being here. And with >>that, >>I'll pass the mic to you guys. >>Thank you for having us. Um, already, I I think I'll start with an introduction off who I am, what I do. A Canadian entire on what Canadian pair is all about. So, as a manager of Merch analytics at Canadian Tire, I support merchant organization with reporting tools, and then be I platform to enable decision making on a day to day basis. What is? Canadian Tire's Canadian tire is one of the largest retailers in Canada. Um, serving Canadians with a number of lines of business spanning automotive fixing, living, playing and SNG departments. We have a number of banners, including sport check Marks Party City Phl that covers more than 1700 locations. So as an organization, we've got vast variety of different data, whether it's product or loyalty. Now, as the time goes on, the number of asks the number off data points. The complexity of the analysis has been increasing on banned traditional tools. Analytical tools such as Excel Microsoft Access do find job but start hitting their limitations. So we started on the journey of exploring what other B I platforms would be suitable for our needs. And the criteria that we thought about as we started on that journey is to make sure that we enable customization as well as the McCarthy ization of data. What does that mean? That means we wanted to ensure that each one of the end users have ability to create their own versions off the report while having consistency from the data standpoint, we also wanted Thio ensure that they're able to create there at hawks search queries and draw insights based on the desired business needs. As each one of our lines of business as each one of our departments is quite unique in their nature. And this is where thoughts about comes into play. Um, you checked off all the boxes? Um, as current customers, as potential customers, you will discover that this is the tool that allows that at hawks search ability within a matter of seconds and ability to visualize the information and create those curated pin boards for each one of the business units, depending on what the needs are. And now where? I guess well, Andrea will talk a little bit more about how we gained adoption, but the usage was like and how we, uh, implemented the tool successfully in the organization. >>Okay, so I actually used to work for Canadian tire on DSO. During that time, I helped Thio build training and engaging users to sort of really kick start our use cases. Andi, the ongoing process of adopting thought spot through Canadian Tire s 01 of the sort of reasons that we moved into using thought spot was there was a need Thio evolve, um, in order to see the wealth of data that we had coming in. So the existing reporting again. And this is this sort of standard thoughts bought fix is, um, it brings the data toe. Everyone on git makes it more accessible, so you get more out of your data. So we want to provide users with the ability to customize what they could see and personalized three information so that they could get their specific business requirements out of the data rather than relying on the weekly monthly quarterly reporting. That was all usually fairly generic eso without the ability to deep dive in. So this gave the users the agility thio optimize their campaigns, optimize product murder, urgency where products are or where there's maybe supply chain gaps. Andi just really bring this out for trillions of rose to become accessible. Thio the Canadian tire. That's what user base think. That's the slide. >>That's the slight, Um So as Andrea talked about the business use of the particular tool, let's talk a little bit about how we set it up and a wonderful journey of how it's evolved. So we first implemented 5.3 version of that spot on the Falcon server on we've been adding horsepower to it over time. Now mhm. What I want to stress is the importance off the very first, Data said. That goes into the tool toe. Actually engage the users and to gain the adoption and to make sure there is no argument whether the tool is accurate or not. So what we've started with is a key p I marked layer with all the major metrics that we have and all the available permutations and combinations off the dimensions, whether it's a calendar dimension, proud of dimension or, let's say, customer attribute now, as we started with that data set, we wanted to make sure that we're we have the ability to add and the dimensions right. So now, as we're implementing the tool, we're starting to add in more dimension tables to satisfy the needs off our clients if you want to call it that way as they want to evolve their analytics. So we started adding in some of the store attributes we started adding in some of the product attributes on when I refer to a product attributes, let's say, uh, it involves costs and involves prices involved in some of the strategic internal pieces that we're thinking about now as the comprehensive mark contains right now, in our instance, close to five billion records. This is where it becomes the one source of truth for people declaring information against right so as they go in, we also wanted to make sure when they Corey thought spot there, we're really Onley. According one source of data. One source of truth. It became apparent over time, obviously, that more metrics are needed. They might not be all set up in that particular mark. And that's when we went on the journey off implementing some of the new worksheets or some of the new data sets particularly focused on the four looking pieces. And uh, that's where it becomes important to say This is how you gain the interest and keep the interests of the public right. So you're not just implementing a number off data sets all at once and then letting the users be you're implementing pieces and stages. You're keeping the interest thio, the tool relevant. You're keeping, um, the needs of the public in mind. Now, as you can imagine on the Falcon server piece, um, adding in the horsepower capacity might become challenging the mawr. Billions of Rosie erratic eso were actually in the middle of transitioning our environment to azure in snowflake so that we can connect it. Thio embrace capability of thoughts cloud. And that's where I'm looking forward to that in 2021 I truly believe this will enable us Thio increase the speed off adoption Increase the speed of getting insights out of the tool and scale with regards Thio new data sets that we're thinking about implementing as we're continuing our thoughts about journey >>Okay, so how we drove adoption Thio 4500 plus users eso When we first started Thio approach our use case with the merchants within Canadian Tire We had meetings with these users with who are used place is gonna be with and sort of found out. What are they searching for, Where they typically looking at what existing reports are available for them. Andi kind of sought out to like, What are those things where you're pulling this on your own or someone else's pulling this data because it's not accessible yet And we really use that as our foundation to determine one what data we needed to initially bring into the system but also to sort of create those launchpad pin boards that had the base information that the users we're gonna need so that we could twofold, make it easy for them, toe adopt into the tool and also quickly start Thio, deactivate or discontinue those reports. And just like these air now only available in thought spot because with the sort of formatting within thought spot around dates, it's really easy to make this year's report last year report etcetera. Just have everything roll over every month or a recorder s. So that was kind of some of the pre work foundation when we originally did it. But really, it's been a lot of training, a lot of training. So we conducted ah, lot of in person training, obviously pre co vid eso. We've started to train the group that we targeted, which was the merchants and all of the like, surrounding support groups. Eso we had planners going in and training as well, so that everyone who was really closely connected to the merchants I had an idea of what thoughts about what was and how to use it and where the reports were, and so we just sort of rolled it out that way, and then it started to fly like wildfire. Eso the merchants start to engage with supply chain to have conversations, or the merchants were engaging with the vendors to sort of have negotiations about pricing. And they're creating these reports and getting the access to the information so quickly, and they're sharing it out that we had other groups just coming to us asking, How do I get into thoughts about how can I get in on DSO on top of those groups, we also sought out other heavy analytics groups such a supply chain where we felt like they could have the same benefits if they on boarded into thought spot with their data as well on Ben. Just continuing to evolve the training roll out. Um, you know, we continued to engage with the users, >>so >>we had a newsletter briefly Thio, sort of just keep informing users of the new data coming in or when we actually upgraded our system. So the here are the new features that you'll start seeing. We did virtual trainings and maintaining an F A Q document with the incoming questions from the users, and then eventually evolved into a self guided learning so that users that were coming to a group, or maybe we've already done a full rollout could come in and have the opportunity to learn how to use thought spot, have examples that were relevant to the business and really get started. Eso then each use case sort of after our initial started to build into a formula of the things that we needed to have. So you need to understand it. Having SMEs ready and having the database Onda worksheets built out sort of became the step by step path to drive adoption. Um, from an implementation timeline, I think they're saying, Took about two months and about half of that waas Kenny entire figuring out how figuring out our security, how to get the data in on, Do we need the time to set up the environment and get on Falcon? So then, after that initial two months, then each use case that we come through. Generally, we've got users trained and SMEs set up within about 2 to 3 weeks after the data is ingested. It's not obviously, once snowflakes set up on the data starts to get into that and the data feeds in, then you're really just looking at the 2 to 3 weeks because the data is easily connected in, >>um, no. All right, let's talk about some of the use cases. So we started with what data we've implemented. Andrea touched upon what Use a training look like what the back curate that piece wants. Now let's talk a little bit about use cases and how we actually leverage thoughts bought together the insights. So the very first one is ultimately the benefit of the tool to the entire organization. Israel Time insights. To reiterate what Andrea said, we first implemented the tool with our buyers. They're the nucleus of any retail organization as they work with everybody within the company and as the buyer's eyes, Their responsibility to ensure both the procurement and the sales channel, um, stays afloat at the end of the day, right? So they need information on a regular basis. They needed fast. They needed timely, and they needed in a fashion that they choose to digest it. It right? Not every business is the same. Not every individual is the same. They consume digest, analyze information differently. And that's what that's what allows you to dio whether it's the search, whether it's a customized onboard, please now supply chain unexpected things. As Andrea mentioned Irish work a lot of supply chain. What is the goal of supply chain to receive product and to be able to ship that product to the stores Now, as our organization has been growing and is doing extremely well, we've actually published Q three results recently. Um, the aspect off prioritization at D C level becomes very important, And what drives some of that prioritization is the analysis around what the upcoming sales would be for specific products for specific categories. And that's where again thoughts. But is one of the tools that we've utilized recently to set our prioritization logic from both inbound and outbound us. It's right because it gives you most recent results. It gives you most granular results, depending on the business problem that you're trying to tackle. Now let's chat a little bit about covert 19 response, because this one is an extremely interesting case as a pandemic hit back in March. Um, as you can imagine, the everyday life a Canadian entire became as business unusual is our executives referred to it under business unusual. This speed and the intensity of the insights and the analytics has grown exponentially. And the speed and the intensity of the insights is driven by the fact that we were trying Thio ensure that we have the right selection of products for our Canadian customers because that's ultimately bread and butter off all of the retailers is the customers, right? So thoughts bought allowed us to have early trends off both sales and inventory patterns, where, whether we were stalking out of some of the products in specific stories of provinces, whether we saw some of the upload off different lines of business, depending on the region, ality right as pandemic hit, for example, um, gym's closed restaurants closed. So as Canadian pack carries a wide variety of different lines of business, we actually offer a wide selection of exercise equipment and accessories, cycling products as well as the kitchen appliances and kitchen accessories pieces. Right? So all of those items started growing exponentially and in certain areas more than others. And this is where thoughts about comes into play. A typical analysis on what the region ality of the sales has been over the last couple of days, which is lifetime and pandemic terms, um, could have taken days weeks for analysts to ultimately cobbled together an Excel spreadsheet. Meanwhile, it can take a couple of seconds for 12 Korean tosspot set up a PIN board that can be shared through a wide variety of individuals rather than fording that one Excel spreadsheet that gets manipulated every single time. And then you don't get the right inside. So from again merch supply chain covert response aspect of things. That spot has been one of those blessings and one of those amazing tools to utilize and improve the speed off insights, improved the speed of analytics and improve the speed of decision making that's ultimately impacting, then consumer at the store level. So Andrea talked about 4500 users that we have that number of school. But what I owe the recently like to focus on, uh, Andrew and I laughing because I think the last time we've spoken at a larger forum with the fastball community, I think we had only 500 users. That was in the beginning >>of the year in in February, we were aiming to have like 1000 >>exactly. So mission accomplished. So we've got 4500 employees now. Everybody asked me, Yeah, that's a big number, but how many times do people actually log in on a weekly or daily basis? I'm or interested in that statistic? So lately, um, we've had more than 400 users on the weekly basis. What's what's been cool lately is, uh, the exponential growth off ad hoc ways. So throughout October, we've reached a 75,000 ad hoc ways in our system and about 13,000 PIN board views. So why is that's that's significant? We started off, I would say, in January of 2020 when Andrea refers to it, I think we started off with about 40 45,000 ad hoc worries a month. So again, that was cool. But at the end of the day, we were able to thio double that amount as more people migrate to act hawk searches from PIN board views, and that's that's a tremendous phenomena, because that's what that's about is all about. So I touched upon a little bit about exercise and cycling. So these are our quarterly results for Q two, um, that have showed tremendous growth that we did not plan for, that we were able to achieve with, ultimately the individuals who work throughout the organization, whether it's the merch organization or whether it's the supply chain side of the business. But coming together and utilizing a B I platform by tools such a hot spot, we can see triple digit growth results. Eso What's next for us users at Hawks searches? That's fantastic. I would still like to get to more than 1200 people on the weekly basis. The cool number to me is if all of our lifetime users were you were getting into the tool on a weekly basis. That would be cool. And what's proven to be true is ultimately the only way to achieve it is to keep surprising and delighting them and your surprising and delighting them with the functionality of the tool. With more of the relevant content and ultimately data adding in more data, um, is again possible through ET else, and it's possible through pulling that information manually. But it's expensive, expensive not from the sense of monetary value, but it's expensive from the size time, all of those aspects of things So what I'm looking forward to is migrating our platform to azure in snowflake and being able thio scale our insights accordingly. Toe adding more data to Adam or incites more, uh, more individual worksheets and data sets for people to Korea against helps the each one of the individuals learn. Get some of the insights. Helps my team in particular be, well, more well versed in the data that we have existing throughout the organization. Um, and then now Andrea, in touch upon how we scale it further and and how each one of the individuals can become better with this wonderful >>Yeah, soas used a zero mentioned theater hawk searches going up. It's sort of it's a little internal victory because our starting platform had really been thio build the pin boards to replicate what the users were already expecting. So that was sort of how we easily got people in. And then we just cut off the tap Thio, whatever the previous report waas. So it gave them away. Thio get into the tool and understand the information. So now that they're using ad hoc really means they understand the tool. Um, then they they have the data literacy Thio access the information and use it how they need. So that's it's a really cool piece. Um, that worked on for Canadian tire. A very report oriented and heavy organization. So it was a good starting platforms. So seeing those ad hoc searches go up is great. Um, one of the ways that we sort of scaled out of our initial group and I kind of mentioned this earlier I sort of stepped on my own toes here. Um is that once it was a proven success with the merchants and it started to spread through word of mouth and we sought out the analyst teams. Um, we really just kept sort of driving the insights, finding the data and learning more about the pieces of the business. As you would like to think he knows everything about everything. He only knows what he knows. Eso You have to continue to cultivate the internal champions. Um Thio really keep growing the adoption eso find this means that air excited about the possibility of using thought spot and what they can do with it. You need to find those people because they're the ones who are going to be excited to have this rapid access to the information and also to just be able to quickly spend less time telling a user had access it in thought spot. Then they would running the report because euro mentioned we basically hit a curiosity tax, right? You you didn't want to search for things or you didn't want to ask questions of the data because it was so conversed. Um, it was took too much time to get the data. And if you didn't know exactly what you were looking for, it was worse. So, you know, you wouldn't run a query and be like, Oh, that's interesting. Let me let me now run another query of all that information to get more data. Just not. It's not time effective or resource effective. Actually, at the point, eso scaling the adoption is really cultivating those people who are really into it as well. Um, from a personal development perspective, sort of as a user, I mean, one who doesn't like being smartest person in the room on bought spot sort of provides that possibility. Andi, it makes it easier for you to get recognized for delivering results on Dahlia ble insights and sort of driving the business forward. So you know, B b that all star be the Trailblazer with all the answers, and then you can just sort of find out what really like helping the organization realized the power of thought spot on, baby. Make it into a career. >>Amazing. I love love that you've joined us, Andrea. Such a such an amazing create trajectory. No bias that all of my s o heaps of great information there. Thank you both. So much for sharing your story on driving such amazing adoption and the impact that you've been able to make a T organization through. That we've got a couple of minutes remaining. So just enough time for questions. Eso Andrea. Our first questions for you from your experience. What is one thing you would recommend to new thoughts about users? >>Um, yeah, I would say Be curious and creative. Um, there's one phrase that we used a lot in training, which was just mess around in the tool. Um, it's sort of became a catchphrase. It is really true. Just just try and use it. You can't break. It s Oh, just just play around. Try it you're only limitation of what you're gonna find is your own creativity. Um, and the last thing I would say is don't get trapped by trying to replicate things. Is that exactly as they were? B, this is how we've always done it. Isin necessarily The the best move on day isn't necessarily gonna find new insights. Right. So the change forces you thio look at things from a different perspective on defined. Find new value in the data. >>Yeah, absolutely. Sage advice there. Andan another one here for Yaro. So I guess our theme for beyond this year is analytics meets Cloud Open for everyone. So, in your experience, what does What does that mean for you? >>Wonderful question. Yeah. Listen, Angela Okay, so to me, in short, uh, means scale and it means turning Yes. Sorry. No, into a yes. Uh, no, I'm gonna elaborate. Is interest is laughing at me a little bit. That's right. >>I can talk >>Fancy Two. Okay, So scale from the scale perspective Cloud a zai touched upon Throw our conversation on our presentation cloud enables your ability Thio store have more data, have access to more data without necessarily employing a number off PTL developers and going toe a number of security aspect of things in different data sources now turning a no into a yes. What does that mean with more data with more scalability? Um, the analytics possibilities become infinite throughout my career at Canadian Tire. Other organizations, if you don't necessarily have access thio data or you do not have the necessary granularity, you always tell individuals No, it's not possible. I'm not able to deliver that result. And quite often that becomes the norm, saying no becomes the norm. And I think what we're all striving towards here on this call Aziz part the conference is turning that no one say yes on then making a yes a new, uh, standard a new form. Um, as we have more access to the data, more access to the insights. So that would be my answer. >>Love it. Amazing. Well, that kind of brings in into this session. So thank you, everyone for joining us today on did wrap up this dream. Don't miss the upcoming product roadmap eso We'll be sticking around to speak thio some of the speakers you heard earlier today and I'll make the experts round table, and you can absolutely continue the conversation with this life. Q. On Q and A So you've got an opportunity here to ask questions that maybe keep you up at night. Perhaps, but yet stay tuned for the meat. The experts secrets to scaling analytics adoption after the product roadmap session. Thanks everyone. And thank you again for joining us. Guys. Appreciate it. >>Thank you. Thanks. Thanks.

>> from Bahrain. It's the Q covering AWS Public sector Bahrain brought to you by Amazon Web service is >> Welcome back. It runs the cube coverage for Amazon whips were summoned by rain and Middle East jump for cloud computing. Our startup panel at two great guests. So, Abdullah, who's with Flat Labs? Flat? Six Labs Incubator Investor. Same dull bet with sink. Sorry. So sorry They got that wrong with little glare on my spring there. Thanks for coming on. Appreciate it. Guys, start up. Scene here is robust. Last year from this year, More energy, more deployed capital because you're deploying capital. You're building a company. Give us the update start. >> Yeah, I would say over the past year, just our Bahrain location alone. We've already hit 23 startups that we've invested in, and we're looking to increase that number by about 68 start ups every six months. Um, as you've seen over the past year and Amina region and the GCC, there's rapid growth in the startup scene. Um and we're slowly starting to see each vertical fill up with the relevant startups and get more saturated. I think for a while we were one of the regions that were a lot less saturated when it came to our local startup because systems and the rest of the world The good thing is, now that we've gotta love the financial infrastructure into place, flat six Labs is one of them. And I think that's where we really um, we're lacking support before on DSO were signed to feel see players come into every stage of the startup growth be ableto help the stops raise their seed funds. Siri's a Series B >> and your role here is outreach building out my rain. Yet where the Economic Development Board trying to figure out that put together an entrepreneur strategy and not figure it out. We know what it is. You get money? Yeah, yeah. Party together, >> Yes. So what we're trying to do is there's two main things. One is that we're trying Thio finally be the first kind of financial investor that can help people going from a full time job in tow. You know, full time entrepreneurship rolls on to give them access to three of the biggest barriers that they usually will face, which is a business development network mentorship on Capitol andan. Everything that we're doing is weed. So personally, What I take care of is that I go to a lot of the international events around the globe, would start up because systems and try and find very early stage founders and educate them on the market. The region see where people would fit, where the gaps are in the market on dumb kind of raise awareness of old advantages that we have here in Bahrain. >> What makes you guys different? What's the differentiation >> as a country or as flat six labs? Both. So I'd say, as a country behinds in a very unique position where we have, ah, cultural mindset that is very easy for a lot of foreigners and expatriates to adapt to, Um, I think we've even been ranked number one in the world as a place for expect us to live several times on DA number. Thing is that we have a very high skilled workforce. Um, overhead costs are lower. So, for example, when it comes to the cost of rent when it comes to hiring a team, you also have subsidies that come into place like Tom Keen, uh, which Sam has also benefited from where if you go and you hire fresh graduate Bahrainis, you'll get >> ah, >> large margin of that subsidized by the government. So you're looking at, ah, mix where you have a high quality of life. But at the same time, it's the best starting point for a lot of start ups. Because you can extend your runway. You have, ah, much lower cash burn, and at the same time you've got one of the biggest market places right next door, which is Saudi Arabia, is the 30 minute drive across the bridge. So we've kind of got the best of all worlds over here, and and because we're a small country, we have a government that's incredibly reactive. So the regulatory authorities are very close with the startup ecosystem, for example, were always involved in the economic development board round table meetings on the ministries, all working closely together to try and make this as friendly and atmosphere is possible for the startup >> and they're authentic. That's interesting and see government authentically aligning. >> Yeah, it's in the interest of entrepreneur, I would say. One thing we really have going on is it's really an nationwide initiative from the founders to the private entities and investors like us and to the governmental agencies where we all are really dedicated towards making this start up >> san talk about your company. What do you guys do and what's your situation? >> Right? So my company's name is sinking. We're software as a service company that helps businesses manage the really hard aspects of managing their employees like things like timesheets scheduling. Job safety is a big one for us and job costing, and our target market is actually us small businesses and way were early stage company, and we met Salar and Flat six Labs, and they convinced us to come sit up here in Bahrain and never looked back. But the access to talent here is just amazing the cost of very low and were able to do a lot of a very small amount of money. And so far we've got to a total of four and 1/2 1000 U. S. Businesses using the platform. And we've done that all here from Bahrain, >> so very low, low cost leverage, a model, and that's because of the substance of just talent >> as a >> mixer, so it's a little bit cheaper to hire. People have more access to tell him it's a number of things. It's both of those things. >> Yeah, the university programs were interesting there. Got a degree in cloud Computing. They announced that we heard that news today. I mean, that's compelling. I mean, have you want to make the market just teach it? Yeah, exact. This is good, I think. >> I think the good thing is that everyone's come to an understanding that all parties have to get actively involved to make it the right atmosphere. So the universities are also working very closely with us hand in hand. And I've seen Percy a gigantic improvement over the past year where their senior projects of the universities are turning out where they got legitimate startup. It's Dex on Dhe. Some of them are even ready to go straight into acceleration, which was not the case a few years ago. So everybody's really on board. >> That's one of things we met last year in the economic Dillman for that round table. Lotte. I won't say complaints but concerns, and they're very listening to the whiteboards out their charts. How are they doing? Checking the boxes? They are checking the items off, moving these blockers and what's remaining in your mind in terms of things to make it frictionless. >> Yeah, I'd say like there's so far. We've done a great start andan the space of a year. We've accomplished a lot. But of course there's still shifting the whole mentality to understand the startup scene and also, you know, to get people to be less as, ah, cultural mentality, risk averse and start letting people feel that failure is an okay thing. It's okay to go straight out of university and give it a shot and try and start your own startup, Um, and also educating people of all the tools that are available to them. So although we do a lot of outreach and roadshows, still, there's, ah, a lot of people that need to be educated on how exploration works, how the VC side of it works. And I'd say another thing. We need Thio See coming is bridge funds. So we've got people that are ready to come in at Siri's a that precede that seed. But then there's usually these gaps where we need to kind of help Fila's well to keep people on target towards seriously >> like a bullpen. Capital kind of model. Like Paul Martinez Company? Yeah, sass coming that are in between being Air B or B and C just need that little bridge. Yeah, exactly. That. Just >> that extra runway so that they can hit the targets that the later stage investors want us. >> Guys, give it plug for your reference. What you working on? Now? What do you quit your to do? Item? What's, uh what's the plan? Give a pitch for the company. >> Looks way No. The first company to attack time tendons. And we won't be the last. But where we think that we can win his job costing and job tracking, which is something that the customers that we talked to it really screaming out, too. So we've been building a really complex but simple to use system for managing jobs the last 3 to 6 months, and we're about to deploy that to our users in a few weeks. We're very excited about that. And that's really our secret source. We just a lot of guys doing the time in attendance. We're doing it very well, but we want to be the best of jobs. And we also want to stay laser focused throughout our particular users, which is actually employers with 1 to 20 employees in the states. And that's actually that actually makes up 89% of all employers in the States. And it's very hard to historically to find these guys. But we'll be having a smart phone in their pocket. It's actually becoming easier and easier for us, and we find it. >> And those coming need the most help, too, because they're the ones that could grow to 50 employees next. Exactly. So what's the U. R L? Our website and app Tick and download. What's the head of someone contact U S. >> So they will go to sync dot business and they can use the Web version there. But we also have to mobile app so we could be found in the APP store and on the place. >> Awesome. Congratulations and updates for you guys. What's next for you here by rain in general? >> Well, in Bahrain and Demeanor Region, we're continuing to expand their several locations that we're gonna launch again as accelerator programs on dhe. Locally, over here, we're always accepting applications from international startups. We're actually having our demo day tomorrow So you should drop by if you're gonna be here. Yes. Did I would be great if you come down and a CZ that happens. We're accepting applications to the next cycle on dhe. They can just log onto flat six labs, bahrain dot com All the information's over there. And if they want to get in touch with me, they can just put my name into Lincoln. So >> I beat him up into a system, and when they're ready to accelerate, they go. Good to go. Congratulates. Good job, guys. Thanks for the update. Startup scene is robust here by rain. The Cube coverage for our second year covering Amazon Web service is summit. I'm Jumper Stevens for more coverage after this short break.

(tech music) >> Live, from Bahrain, it's theCUBE. Covering AWS Summit Bahrain. Brought to you by Amazon Web Services. >> Hello, everyone. Welcome back to our live coverage here in Bahrain for theCUBE's exclusive coverage of AWS Summit here in the Middle East in the region. Our first time here, lots of observations, lots of learnings, and also great people we're meeting. I'm John Furrier, your host of theCUBE. Our next guest is Mohammed Ali Al Qaed, who is the Chief Executive of the Information E-Government Authority, also known as IGA. Welcome to theCUBE. >> Thank you very much, thank you for hosting me. >> Saw you last night at dinner. We were talking about all the opportunities. So the first question I have to ask you is, as you guys are bringing in the digital transformation, which is happening, you now have Amazon here with the region, how is that changing things? >> Of course, always we try to innovate, and the technology, if you don't innovate, if you don't make sure that you are ready for the changes coming, it is very difficult. When we announced our first strategy in 2007, we delivered it in 2010 becoming the leader in the region, delivering 200 services over four channels. But as you mentioned, usually in the technology, the longest cycle is the infrastructure and servers and configurations, buying things and configuring. And with the leadership vision of transforming the country the vision 2030, transformations happening in the judicial system and to the commercial legislations and to the customs and to health and education, the pace of change required and the ambition is very much, much higher. And particularly, when you develop something and you were successful. So our leaders say, we are a bit slow. We need to fast things up. So then we looked into the Amazon and the cloud. How it can help us. And usually, in Bahrain, we don't have the luxury of trial and error. Trying things and if it works, you know, try multiple things. So we have to study it well. This is why we looked into the cloud, what it can bring to the country, the agility, the time to market. And when we put the strategy forward, it was a comprehensive one. The leaders decided to go cloud-first policy. Everybody should move. Because that's the way forward, that's the way that the Kingdom can deliver its vision-- >> And the cloud-first decision, when was that made? >> That was last year. And, when it was made, it's not a piece of strategy. You have to look at it in a comprehensive way. >> Yeah. >> You have to look into your laws, legislations, compliance, >> Yeah. >> audits, architectures, unit policies, skills sets available, the procurement process, the tendering process, and you have to review all of that-- >> Yeah. >> and make sure that there is no show blockers or barriers for the implementation. Otherwise, it will take a long time. >> Yeah. (chuckles) >> This is why, in a year's time, we managed to migrate huge workloads to the cloud. >> We were talking last night about how hard it is just to figure out the future, never mind provisioning all the gear you got to do, and the training, and so this cloud-first is very interesting. But I also want to just tell you that we talked about, also, how hard it is. So when I say, oh, go cloud-first, it's so easy! Right? No, it isn't. There's a lot of work involved. >> Yes. >> Take us through some of the things that you guys have done, your learnings prior to cloud-first. And the key learnings now that cloud-first has been under your belt for over a year. >> Of course, always with the governments, the biggest challenge will happen about the security. How I am going to move losing the control, putting my processing and storage outside the government. How I'm going to protect it, somebody else is there. That's the biggest challenge. That's number one. Number two, people doesn't understand, they think it's processing. So okay, I have my processing power, I will save some money, that's not much. >> Yeah. >> But they don't think about the ultimate goal. About the time to market. >> Yeah. >> When you have a new vision, when you have a new service to be delivered, you cannot wait for 18, 24 months for the infrastructure-- >> Yeah. >> Getting there, idle for a couple of years until you know the full utilization of them. So this is why the ultimate goal is much, much bigger. >> Yeah. >> And the thing about the issue, of somebody else, looking into-- >> So speed is critical. >> Yeah. >> And you guys have speed under your belt. You did a Formula One racetrack in what, 14 months I heard, very fast construction. The Amazon region is going up in record time. Is this a cultural thing? Just go fast? People like speed? The need for speed? >> We like that, you know the Formula One, of course that's just part of our DNA. Our leaders always push the citizens. And that's the Bahraini culture. >> Yeah, the other thing, too, about the application, now to get back to our serious conversation, to have innovation, you need to have software development go on in a way that's not the 24-month, oh we built it, and you don't know if you tested it or not. But you got to built the dev-ops model infrastructure as code. How far along are you on the infrastructure as code? Because the developer side is going to be very great. >> [Mohammed Ali Al Qaed] Yeah. >> Amazon's proven that developers love it, easy to get going, lower cost to test, agility, time to market, time to value. The setup for you guys is a little bit different. You've got infrastructure as code-- >> Yeah. >> You're not a startup. But you want to act like one, but what are you going to do for the infrastructure? >> Of course, the infrastructure in terms of processing, that's easy because it's been migrated, most of it's been migrated, our ports, our channels, our mobile channels. >> The networks, you have 5G, do you have 5G here yet? >> We are already experimenting, ready for it. The frequency's already freed up for the telco's to utilize them. It's already there for the 5G. Of course, fiber is everywhere, all the government entities are connected to the fiber. High speed, we have 100-meg, we have a gig, we have 10 gig, we have all kinds of speed available. >> No problem for bandwidth in the country. >> I don't think so. We don't have an issue about the bandwidth. And the processing power, once moved, then the optimization, which already happened. But as you mentioned, coming to the development, we started already, developing into the serverless, using the lamdas, using born-in-the-cloud concepts, that was not there once we started. But now we are already educating and training our employees. >> What's the reaction to it? >> The reaction is excellent. I give an example today about the fingerprint authentication. That's a basic service, but it requires a huge demand return from all the telco's, all transactions happen in telco's, private hospitals, the banking are coming. >> Yeah. >> Any authentication happens, it has to happen in a second. >> Yeah. >> So that requires a huge, massive infrastructure. Once we built it, at the beginning, for only a few customers-- >> Yeah. >> we invested about 250,000 dinar at that time. Now, I think, it's being moved completely to serverless-- >> Yeah. >> Concept, a new development. >> Yeah. >> So... >> A simple idea, hard to implement in the old way, but the new way, you got to wire API's around, sling API's, and connect devices, telco's, environments quickly. So this brings up the integration, this is the benefit of the cloud. >> [Mohammed Ali Al Qaed] Exactly. >> The glue layer is, what, microservices? Is it API's? How are you making that lambda function...? >> You know, that API's, and, just, you call the service and it gets you online and you go back to the storage. I mean, a basic thing. >> Yeah. >> Initially, you know, you need a testing environment, a development environment, a lot of infrastructure, and then you have to secure all of that, secure your data. >> Yeah. >> Now, it's a fraction of that cost and much faster to go to market. >> I'm a huge believer in the services model, and this is why microservices is a big deal right now in clouds, if you look at all the cloud-native conversations, it's containers, we're using it, no problem, very good to use containers. They're great. Kubernetes, now, orchestration. But deal with state and stateless applications is now the new challenge because there are so many new services that are spinning up. Soon, you're going to be like, ordering McDonald's, you know, I'll have a microservice over here, so this is the world we're moving to. This is the services. >> Exactly. And we would like to build a center of excellence, you know? Because we get into this journey, we looked into all our legislations and the ecosystem, trained our employees, their skillset is very important, with the program, with Tamkeen. We looked into the training strategy, all the portfolio training, making sure that our Bahrainees have the ability to develop, to operate, databases and all aspects, even the planning of it. Then institutes, partners, to be ready to train the private sector and everybody. >> You know, Mohammed, I'm really impressed with the entrepreneurial people that I've met. They've got a good mojo to them, because they're kind of cocky, which I love about them, but they're not arrogant. They're like, they're smart, and I so I got a... I see a good community there. The question for you is, as you move to cloud-native, how is that transition? The young kids get it. I mean, it's no problem. >> Yeah. >> Where's the progress on the skillset gap? I've heard that conversation. I just don't see it being a problem if the young kids are eating up the cloud stuff like it's nobody's business. >> Yeah. >> Then I don't see a problem. What's your take on this skills gap thing? I mean, the guys I met, and the entrepreneurs, they're like, they want more action. >> Exactly. The point is the current employees that we have already. Hundreds of government employees that have been trained in a different environment with different technologies. I get a couple of questions from some of the professionals in the market, private sector and government sector: how we can benefit out of that? How we can help? We are experts in the field, but cloud for us is a new thing. So as you mentioned, for them it might be a bit more difficult. So what we did, and the IGA, we created a taskforce of the most brilliant team, and told them okay, you have to migrate the workloads, train, we'll give you the training, and you have to migrate. >> Go. >> Next, you have now to optimize. Give the task of migration to somebody else, a new team, and the old team, they have to optimize. Third, now you have to work on, bore on the cloud, develop on the cloud, create the environment of the cloud, a new concept. So that's how we take-- >> So you're spreading the work around through hands-on training? >> Of course. You train, and then you get them into the action, hands, on, and so on, one by one. But, eventually, the university's already working on training their students. So we want to make sure that part of the curriculum, the cloud is there for the new generations to take it from day one. >> You know, you guys are a learning culture, my observation, first time here, very impressed. Very friendly, which is always cool. But, it's a multilingual culture. So, if you add source code to the new lingua, coding is going to be critical. Are you guys getting at the younger generation really when they're young? How young are you going in terms of the new language, software... Thoughts on that? Where do you see that going? >> Starting from school-- >> Elementary school? >> From elementary school, trying to get them in to coding. Universities as well. >> So you are teaching kids to code? >> Of course. And you know, any citizen they can get any certifications free of charge, according to the agreement with Tamkeen Labor Fund. They are willing to train any Bahrainian on any certifications, professional certifications, free of charge. >> That's great. >> To be ready for the next, and making Bahrainians-- >> So there's no excuses. >> Of course. >> There it is. >> We want to give Bahrainians a choice for employment. >> Yeah. >> You know? If that's the future, we have to make them ready for the future. >> That's great. And the cloud's going to give you all that energy. Talk about the relationship with Amazon a bit, Amazon Web Services. Obviously, Teresa Carlson, really behind this, the whole team. I talk about the whole company, I see them getting behind this and partnering with you guys. They're not just coming in here and being Amazon. There's a real co-development ethos. Talk about the relationship you have with... >> Amazon is impressive. I mean, the way that we work, in a partnership way, everybody should think about the long-term, not the short-term part of the partnership. That they should help the economy, the Bahrainis for employment, making sure that the economy will benefit out of this move to Bahrain. And as well, we have to help with the registrations, with the regulations, with any infrastructure connectivity to the international links. Whatever they need, we try to help them because we believe that eventually it will create the ecosystem for the market. >> I know they open up a lot of doors for you guys, and then for us as well. They attracted us to come and cover the territory here, so we're super excited. And I'm so glad we came because I learned a lot. >> Thank you. >> It's been fantastic. Okay, your big idea... Final question. What's your big idea that's going to come out of the cloud? It doesn't have to be the complete... Your idea, in your personal opinion, what is going to happen five years down the road? What is it going to look like? What will this new magic look like? What's the outcome? >> I think it will be a major restructure and reform in the government. So most of the people working into the routine work of buying and configuring, buying and configuring, they can be more focused into the real problem about the innovation, trying to bring solutions to the problems and issues in the country. Trying to develop software that will help the economy to foster, and to look at what is required, what is the vision of the leaders, try to implement those. So most of the people think business. Before, it was isolation. The technical people only, they had their territory, their environment looking at the wires and hardware and configurations, and somebody else looking into the development and a third group of people who are looking strategically, analytics, and how to utilize it. So, I think what we'll have, we'll merge those people, thinking only about the solutions, and how to analyze and how to come with new solutions out of those analytics. >> And that model has been consolidated, those silos have been broken down. With the cloud, it brings it all together. Developers are now on the front lines. >> Of course. And those-- >> And they're driving the business. >> They're driving the business. >> Mohammed, great to have you on, great to see you. Thanks for sharing your insight. And congratulations. Looking forward to tracking all the great coverage. Amazing opportunity here for everyone in the country, and also for Amazon and for us. Great to meet new people. This is theCUBE, I'm John Furrier. You can reach me on Twitter @Furrier, F-U-R-R-I-E-R, or just search, I'm open. All my channels are open, Telegram, Facebook, LinkedIn, Snapchat, you name it. Say hello, reach out. Stay with us, more all-day coverage after this short break. (tech music)

>> Live from Bahrain, it's theCUBE. Covering AWS Summit, Bahrain. Brought to you by Amazon Web Services. >> Welcome back everyone, we're here live in Bahrain, for exclusive Amazon coverage. It's theCUBE's first time in the region, we're excited to be here as AWS Public Sector Summit and commercial opportunities are expanding Amazon has announced and will be up and running in 2019 with a new region here in Bahrain in the middle east. It will generate a lot of activity, we expect it to create a tsunami of innovation, data information is the new oil. We're here covering it, this is going to be the beginning of more coverage here in the area for theCUBE. And we're meeting new people, and then we've run into some luminaries, CUBE alumnus, and our next guest is a CUBE alumna, John Wood is the CEO of Telos, also been on theCUBE many times as you might know, is an expert in cybersecurity, just an overall knowledgeable and visionary entrepreneur, good to see you thanks for joining us today. >> Thanks John, I really appreciate it. >> So you're part of the entourage with Teresa and the team as she comes in a cross-pollinates Amazon Web Services public sector seven, what she's done in Washington DC and beyond, here in the region, it's going to be a new formula that Bahrain and the people here have recognized. Like we were in a meeting yesterday, where you weren't pounding the table, but you looked very clearly at the Chief Executive Officer who reports to the king and the crown prince and you said, you don't really know yet, what you got, and you're a visionary, so and we've talked about this and so I want to get it out here on camera, this is a big freaking deal. >> It is. >> Can you explain why, and what your vision is and what will happen with Amazon, 'cause you've been a partner of AWS with Telos, you've been very successful, you've seen the moving parts, you've seen the impact of innovation. >> Yup, absolutely. >> What's your thoughts? >> So you know, the shot heard around the world back at the end of 2013 John was when the Central Intelligence Agency made the decision that the cloud was just secure enough for them. And that kind of made everybody around the world stand up and notice. So yesterday, when we were talking with all of the various people around economic development in Bahrain, you know I said the shot heard around the Middle East is that Amazon is located here in Bahrain. I think just like what happened in America, it's going to have a massive impact from a socio-economic point of view here in the Middle East and specifically in Bahrain. >> What are some of the things that you might expect to see, that they got to be ready for here? >> Well first of all, one thing I'll say is a marked difference from America is that the government here and the business environment here all has agreed it's important to move to the cloud. That in and of itself is a big, big difference than America. In America it's been a lot more fragmented and it's taken more time. I think here, I think the government and the industry is seeing the value of the cloud globally, and they're going to be able to move that much faster than even we did in America. >> They built a Formula 1 race track in 14 months, they don't have a lot of the baggage that America has in terms of older systems. I mean, more tech baggage, or tech legacy, older systems, older databases, kind of a clean sheet of paper. >> They have a bit of a clean sheet of paper, but they also do have legacy John. What they've also done though, is they've given themselves a two year time frame to move everything to the cloud. Now that in and of itself, having a beginning, a middle, and an end, is a really good thing because the journey's going to be relatively rapid and I think the uptick economically as a result is going to be rapid as well. >> So one of the things that you were also involved in here with Teresa and the local Bahrain government and entrepreneurs is you were here with General Keith Alexander, who had to leave last night, we had hoped to have him on theCUBE, four star general, head of the NSA, he's seen his shares of data and scale, he had a unique perspective. What are some of the things that you and General Alexander were discussing with the government here? Can you share with appropriate, some of the things you were talking about? >> I think we can apply best practices here, just like we applied back in America. I think the fact that they've gone to a cloud first policy is a really good thing, the next step I think is to find a standard that you can actually look to from a security point of view, 'cause with that standard you can then have a common lexicon. And that common lexicon allows you to share data between and amongst each other that much more quickly. >> You know, one of the things I overheard you over here and I kind of observed this, and I'm just going to throw it out there because we think the same way with theCUBE is that when you have a cloud model, the benefit of the cloud is you can just actually spin up another instance or thing. It's horizontally scalable, generally speaking. So as you run your business Telos with Amazon in the US and other areas, this is a new opportunity for you. It's almost rinse and repeat, just kind of plug in. And cloud gives you that benefit, so this kind of opens up the conversation of opportunities that Amazon will pull with them to Bahrain and the region. Do you agree with that? How do you see this pull that Amazon might have? >> I think what Amazon can do more than really any other cloud organizations is because they've been at it for such a long time, so much longer than the other cloud providers, they can bring best practices to the table, they can bring best technologies to the table, they can bring best partnerships to the table, which allows people to actually know with confidence that if they move to the cloud it's going to work, and it's going to be more secure. >> The other thing I will also point out at the end of that is then that Andy Jassy and Teresa also bring expertise. They'll do work here on behalf of citizens. >> Well absolutely, you know when Amazon makes a commitment to build a region over a 10 year period it's anywhere between a two to three billion dollar financial commitment to the region, so that in and of itself drives economic value into the region. >> So I got to ask you the tough question, which is obviously the one that's the elephant in the room, is instability in the region, potentially, how does digital disruption impact, say Bahrain and Middle East, you got Horizon, you got crypto-currency we know that markets kind of frothy and somewhat unethical in some areas, that's a red flag, but wants to be legitimate, cybersecurity, a big thing. This is your wheelhouse, cybersecurity, these new emerging areas, you got A.I. booming, you got cloud booming, got the notion these emerging tech, cybersecurity's at the center of the action. What does that mean for Amazon? What does that mean for stability in the region? What's the impact? What's your view on cybersecurity, Middle East, Bahrain, Amazon, can you share, can you unpack that? >> So John, that's an incredibly broad question, so thank you. So from my point of view, I can't deal with the political situations, what we can deal with is what we can control. And we know we can help control the security automation orchestration, we know it works. We've seen the most security conscious organization in the world adopt the security. We and Amazon are the security for the agencies cloud and we know that works. As it relates to the political situation I think here the ruling party understands that's an issue and they're working on it, and I can just leave that to them. >> But you're independent of that, you allow the scale piece on Amazon. And what do you hope to do in the region? What are some of your goals as a commercial opportunity with Bahrain announcing this partnership at the highest levels, this community here, young people want to work here. >> So I see it as a huge work force opportunity for everybody, number one. Number two, I think we can find a way to make sure that everybody can feel confident that it's going to work, so they can feel confident they can move their workload to the cloud. People in Kuwait can feel confident, people in Saudi Arabia can feel confident, and again, that confidence builds stability. With stability, with economic stability, there becomes political stability. That's the other point I'll make, is that at the end of the day, if you have the benefit of having the financial stability it helps in a lot of different ways. >> So what's your advice to the folks, if I had the king sitting here and the crown prince, we had a round table, what are some of the things that you would advise them from your experience, kind of looking back on your career and what you've done now knowing that the regions got a cultural and more of a different economic dynamic, what's your advice to the crown prince, the king, and folks trying to figure this out? >> From a cybersecurity perspective, I would want to do something similar, maybe not the same, but something similar to what the United States government did. When the US government decided to adopt a cybersecurity policy, the so called Cybersecurity Executive Order, there were two parts to it John, the first was cloud first which has been done here, and the second was to adopt the NIST Framework, the NIST Framework gave the common lexicon for all the cybersecurity professionals to be able to push their workloads to the cloud and then guys like me, what we do is, we push automation into that framework, which basically means we get out of the way of the mission and we help make the mission happen much more quickly. >> What about training and support? What's your impression of the economic development board, some of the work they're doing? Obviously they have a transition we heard, maybe some of them in a work force not yet mature, but they got programs in place. How do you see that developing? How would you put them on the progress bar vis-a-vis their aspiration? >> I think in general some of the work force issues that they have here are very similar to the work force issues we have in America. You know, in America, often when kids graduate from college there's a gap between what they get in terms of a degree and what we need in terms of a skill set, that kind of happens everywhere. I think that simple programs like apprenticeships; which have been around for a long time, can be very, very effective in terms of narrowing that gap so that when the kids come out we can actually put them to work and they don't have to be re-trained in the work force. I think that's a big opportunity. I also think there's a big opportunity to bring some of the people here into America to teach best practices, and then bring them back, that they can bring those best practices into the environments here, so they can have that work themselves here. >> What's your take on the eco-system, obviously here we heard start-ups are very active but there's a glass ceiling if you will because cloud's not yet here in full throttle, capital markets mechanics have not yet formed, but there's funds of funds they're just putting this in place, your assessment of the entrepreneurial landscape here. >> I think it's a small, but growing landscape. I think a key point to making an entrepreneurial company successful, you know I started the company back in 1991, which is many, many, many, many moons ago, but anyway, what I can remember is I worked so hard, seven days a week, the joke was it was nine to five, 9 am to 5 am, you're not here on Saturday don't bother coming on Sunday. So fundamentally there's a thing you got to do, what is it Ben Franklin used to say? It's about 99% perspiration, 1% inspiration. So hard work does help a lot. Not to say that we don't have that culture here, but I think in general-- >> They were hard working here. >> Entrepreneurial is all about making sure you do the work. >> One of my observations, they're hard working here, so I think that's a good sign. >> Absolutely. >> So let's go back and talk about this, your experience, you mentioned 1991, my first start-up was 1997, and so we've seen a few cycles, and as cycles come and go this one seems to be a bigger cycle in the sense of a lot of combining forces going on; you've got cloud scale, the role of data and now A.I. to automate, and honestly traditional stuff is kind of being moved to a whole 'nother operating model. Given that you've seen so many cycles, what have you learned from those cycles that you could apply here if you were an entrepreneur here, you're now going to do some business hopefully here I think with Amazon. And for people in government trying to get out of the way or figure out policy, given your cycle experience, these guys are jumping into a wave that's coming. >> I definitely have a point of view on this. So for years, back in the United States, I would have one customer, I'd go to this customer, and I'd say, hey, this other customer over here, they've done it this way, and this customer would say, I want to do it a different way. And I'm like, well then everybody's going to be out of sync. Well recently the CIA decided to publish a case study that talked about moving to the cloud and why they moved to the cloud. And the reason they published this case study was for something called reciprocity. I think if more governments, if more industries can work together from a standpoint of reciprocity, then we're going to be able to more quickly ascertain the threat, discover what the vulnerability is, and mitigate it. >> What specifically the reciprocity should they be working on? Data transfer, information, what are some of the specifics? >> I think a specific will be the NIST Framework as an example. The NIST Framework is made up of 1100 different controls, which are lots, and lots of different subsets of other controls around the world, whether you're talking about ISO, Gramm-Leach-Bliley, HIPAA, whatever, they're all derivations of a framework which basically is a common lexicon. So for me that's something that is very specific when I think they should consider here. >> So one of the things I wanted to get your thoughts before we end here, is your observations, as you look around here, you're seeing a cultural shift, a woman's on the supreme court in Bahrain, we went to the women's breakfast that Teresa Carlson held yesterday, packed house, they had to kick us out of our table, us guys. >> They did, they did. >> They got to make room for the workshop, great fireside chat with Mary Camarata, head of Analysts and corporate communication for Andy and Teresa, fireside chat, then they had breakouts, we didn't get kicked out, but we were asked to give up the table for the women to do the workshop. This was a robust, packed house. >> Not just packed John, it was also just positive, optimistic, happy, they see a future, they see possibilities, there was a lot of give and take, I didn't see any of the stuff that you read about, and I tell ya, this is my first time in the Middle East, my first time to come to Bahrain, and I'm so happy I've come, I'm so sad it took me almost 55 years to make it happen. >> Yeah, I feel the same way. I feel like there's an opportunity bubbling that's going to be really big and legit, and I love the diversity here, it surprised me. My daughter, 21 years old, asked me, she said, dad can you, what's the women like over there? Because there's a perception around culture, around the role of women. Packed house yesterday for the Women in Tech Breakfast, inspirational speech by Teresa Carlson, great workshop here, you see women forcing function; cultural shift. >> Cultural shift, but also don't believe everything you read in the paper, right John? So we all know that you got to go sometimes to see what things are really like, and I'm really happy I came. It's a bubbling, growing, active, really active, really cool nightlife, really cool skyline very beautiful beaches, it's a great place. >> The ground truth always trumps fake news and innuendo. Of course theCUBE is bringing you all the action, we are here with entrepreneur, visionary, John Wood, CEO of Telos, a big strategic partner with Amazon, part of the cultural sea change with AWS, Amazon Web Services, announcing a region here in Bahrain, in the Middle East. I'm John Furrier your CUBE co-host, you can reach me on twitter @furrier, F-U-R-R-I-E-R, if you want to reach out and ping me on twitter any time. More coverage live here, in Bahrain, in the Middle East after this short break. (futuristic electronic music)

>> Hi this is Peter Burris with the Wikibon Action Item Quick Take. Wikibon's investing significantly on a significant research project right now to take a look at the role that digital disruption's playing as it pertains to data protection. In fact, we think this is so important that we're actually starting to coin the term digital business protection. We're looking for practitioners, senior people who are concerned about how they're going to adopt the crucial technologies that are going to make it possible for digital businesses to protect themselves, both from a storage availability standpoint, backup restore, security protection, the role that AI is going to play in identifying patterns. Do a better job of staging data around the organization. We're looking at doing this important crowd chat in the first couple of weeks of April. So if you want to participate, and we want to get as many people as possible, it's a great way to get your ideas in about digital business protection and what kind of software is going to be required to do it. But very importantly, what kind of journey businesses are going to go on to move their organizations through this crucial new technology capability. @PLBurris, @ P L B U R R I S. Hit me up, let's start talking about digital business protection. Talk to you soon. (upbeat music)

(intel sound logo) >> [Announcer] Live from Silicon Valley, it's the CUBE. Covering Mobile World Congress 2017, brought to you by INTEL. >> Okay welcome back everyone to our special two days of coverage of Mobile World Congress 2017. I'm John Furrier, here in the Palo Alo Studios covering what's happening in Mobile World Congress in Barcelona, Spain. Of course this is our day two of wall to wall coverage. Eight a.m. to six p.m. for two days and of course, as we kick off our day two and get early morning here in California or mid morning, they're ending the day in Barcelona and all the news is dropping. Again, it's continuing the theme of 5G, IoT and the notion of the super demos, all the flare and glam around IoT, AI and everything else. On the phone right now in Barcelona, Spain, is our friend and analyst with the Futuriom Group, Scott Raynovich, who will also be co-hosting with the CUBE at ONS, Open Networking Summit. Longtime industry analyst, guru in the space around mobile, certainly SDN and what's going on. Scott, welcome and thanks for taking the time to call in from Barcelona. >> [Scott] Thanks, John. Great to be here, and also I might add some color to one thing you said, when you said the day was winding down. (John laughs) Apparently in Barcelona the day never ends. It just goes all the way through. >> Well the show is ending but now the real action happens, all the hallway conversations at dinner and certainly we know that you take a nap around this time and go out and get ready to burn the midnight oil 'til three in the morning. We have many stories of Barcelona, but let's get down to it. What's happened today in Barcelona? What's the big story? What are you seeing on the ground there? What's the vibe? Give us some insight into what's happening, the experiences you're having and what's the big stories today coming out of Mobile World Congress. >> [Scott] Yeah sure, John. Well there's, as you know, there's a lot of hype about a lot of buzz words, so you got to throw all the buzz words out there: IoT, 5g, self driving cars, VR, AR, augmented reality. If you run through the halls you see a lot of those gizmos and gadgets and I would say the scene has shifted a lot in recent years. As you know a couple years ago it was all about Samsung's big tablet or the latest phone and now it's more about these kind of more advanced technologies, they call them interactive technologies that we're going to see coming down the road the next few years, so there's lots of stuff. >> The show has been very telco orientated and still really is a device and telco show basically. The device guys had their moment in the sun on Saturday and Sunday, but Monday kicked off really the telco show. This is really about ... The telco is trying to figure out their future. Their core competency over the years has been how to provision subscribers and billing, and been trying to figure out the over the top, and now as you look at the software that's coming out with the 5g plus the end to end, some of the things happening at the network transformation area. There's some real action happening. I want to just get your thoughts on is this the time where we're starting to see the needle move on the progress of really bringing the kind of networks that are going to power the cool technologies and promises of use cases, whether it's e-sports up to driving cars that are essentially data centers. Huge amount of data problems, huge amount of network reconfiguration, is this the time where there is an inflection point? What's your thoughts? >> [Scott] Yeah, that's a great point. You have the service providers for a number of years have felt a little bit - I don't know what the word is - spurned by success. They created all this plumbing and they put this massive investment into LTE, broadband, that really enabled all these applications, but it was more people like Apple and Netflix and Amazon that kind of stole the show by leveraging that bandwidth for these new services. Cloud services, music services, of course Netflix, the most popular internet service in the world, and so the service providers kind of feel like 5G is another opportunity that they don't want to squander and so they're being very careful about how to position that. But to your point, they have realized that they absolutely need to virtualize their network because what's going to addle a 5G is you have this massive amount of bandwidth but you need to splice it up into different - they called them actually network slices - so that you can provide all these advanced services, and that's where the service providers want to figure out how they're going to monetize that. So it's certainly a launchpad for the technology and the somewhat maligned technology known as NFV, Network Function Virtualization, but I think that the pressure to get 5G out is going to accelerate their investment in NFV because they need that cloud platform to kind of serve up all these next generation services. >> Is the telco's NFV efforts going to make them more cloud ready in your mind? Is that the sentiment? Is it that, do they have to kind of do a lot of things right now? And the question is, what are the use cases if they are cloud ready and if they can get their act together, the network layer to power these aps that are going to be running on 5G, so you know? >> [Scott] Yeah, yeah. I think so, I mean they're progressing. AT&T makes periodic announcements that they've virtualized whatever it is, 30 or 40 percent of the network, and Verizon has a pretty interesting company Radisys, which recently got a 70 million dollar contract from Verizon to install NFV infrastructure. Now that's not ... 70 million dollars is a drop in the bucket in terms of capital spending for a small virtualization platform like Radisys, but that's a pretty big move and so I think you're seeing this stuff finally becoming real, and they are going to have, within a few ... We'll wait for them because they're a much more flexible platform. It's based on the cloud web scale model, where you snap in a bunch of servers and all the networking is virtualized and you can move things around in the cloud and they want to take advantage of new services they can offer, whether that's a virtualized enterprise security service, you know security service in the cloud where you go into the Verizon Data Center and you order it up and you have a cloud security model that it will protect you, or other what we call Virtual Network Functions, another hot area you've probably heard of SD-WAN. There are a lot of SD-WAN services being rolled out >> Cool >> and that's a virtualized WAN solution that doesn't require you to, say you have a bunch of branch offices around the world, you don't have to ship them all routers and then hook them up with expensive leased lines. You can kind of close them in with the cloud if you will, and there are a bunch of hot companies in that area, including Aryaka Networks, Velo Cloud, Viptela, which are all mentioned as active acquisition targets these days, so there's definitely still a lot of virtualization thought going on but I will say it took a backseat to, this year it took a backseat to 5g and IoT. >> Yeah great commentary. I got to say, I talked with Intel with an exclusive interview with Sandra Rivera from Intel GM, with Communications Network Platforms Group, and we were talking about the dynamics and I think the big IoT thing has been autonomous vehicles. Obviously smart cities is, you've got some surveillance, you've got cameras and stuff in towns and cities, and certainly the smart home. You can't move an inch in the industry without hearing about echo and google in the home, kind of voice activated automation. Then you've got media entertainment, you mentioned Netflix. You know all these things are essentially coming back to rear its data center environment. This is like the data center meets consumer, and we were commenting that the autonomous vehicle is essentially a data center on wheels and that there's going to be trade offs between low latency high bandwidth and true mobility. You know car is not going to be dictated by millimeter wave technology because they might have different frequencies, so this brings up this diversity of network. And so I'll get your thoughts on how you see the market evolving with the pressure for open source software, you mentioned SD WAN it's software defined, WAN software defined radio, software defined networks, software defined data center, the whole world is software defined so the role of open standards both on open source software as well as open wireless if you will, meaning not one vendor is going to own it, how do you grok that? How do you pull that picture together and how do you advise your clients on what this actually means for them and their impact? >> [Scott] Yeah that's a great question. Well, you kind of hit the nail on the head with the question, because I spent much of the show looking at all of the ... If you want to break it up into two buckets of things here, you talked about cloud and WAN, so the infrastructure that builds the data center but as you pointed out, this is a service provider show, so a lot of the discussion is around connectivity standards of course, and it's really amazing John. It's amazing. You know we can boil these things down into these neat little buzz words >> IoT and 5G - but just today, I talked to people about at least five different forms of IoT standards and of course 5G today was a super controversial topic. So let me just break those off one by one. With IoT connectivity, you have something called LoRaWAN, which is a open standard, an IoT open standard, and there's about 500 members signed onto the LoRaWAN alliance, including Cisco and IBM and China Electric, so that has a fair amount of momentum. It has certain characteristics. Very low bandwidth, and not in real time so it's, I'll just give you one example. If you want a connected cow, John, I saw a connected cow, and the idea is that is be large. When a massive operation wanted, you want to track your livestock, so you need a very low cost device that does that. That's an example. You also have so called MBIOT, which Cisco's pushing pretty hard narrow band IoT, with another standard that's going to be used for IoT applications. You have the 3GPP working on LPWAN, which is kind of like a 2G recycled for IoT. The characteristics of IoT have to be really cheap there has to be really low power, so you can't use LTE right? So that's another one. Then you have a couple of hot private companies. SigFox, which has over 100 million dollars funding, and it might even be hundreds of millions of dollars at this point, based in France. Another company called Ingenu, which is spun out of east San Diego qualcon hotbed with a lot of really interesting IT and they have a technology called RPMA, so those two companies are building networks worldwide based on proprietary standards. They've said, "We're going to build an IoT network, "a radio network for IoT all over the world, "and it's going to be based on our proprietary technology, "'cuz it works better," so that ... I just gave you IoT, right? Okay, and then you have 5G, which dozens of service providers (incoming call beep) all have different things about that and actually argued about 5G doesn't exist right? Right so you have Verizon rolling out a pretty standard 5G trial and then you have something called 5GNR, New Radio, which is a multi spectrum flavor of 5G that Qualcomm and are fooling around with, and then you have people like Nokia saying, "Woah, woah, woah slow down. We can't push 5G "before its time. We don't want it to fragment, you know? (vibrating phone) "We don't want it to just "splinter all over the place," >> Yeah. >> [Scott] You know, pull like an Android. So I don't know, that was a mouthful but if you- >> So what does it mean? Is it ... >> You get the idea of how these buzzwords, when you unpack them, they get really complicated. >> Is it forking? Is 5G essentially a land grab right now, or is this all part of the evolution in your mind, because it does seem that you need a catalyst. Obviously Intel's taking a leadership position. They've done a deal with Nokia. You've seen some Ericcson announcement but then you've got Qualcomm on the other side with Snapdragon and you know the competition between Intel and Qualcomm is at an all time high, certainly on the handset side. But at the end of the day, the network is the key at this point, and so the question is, is 5G going to be broken down by the forking? >> 5G is a hype grab, it's totally a grab. >> It's a hype grab. (laughs) >> [Scott] Because 5G will not exist for at least ... They won't be rolling it out 'til 2020 and I heard several people argue today that it's really 2021, so it's not a land grab until it actually exists, right? So it's all about positioning your marketing around it, but just to give you an example of one of the controversies today was accelerating. Should we accelerate to 5G? You know and then BT came out and said, "Well we have to be careful because it's really expensive." 5G is actually going to be more expensive than LTE. If you don't have the return on investment, you know you're going to kill yourself, so people are confused. >> Scott, Intel claims they're going to have 5G in Winter Olympics in Korea. That is what they told me on the record. Not sure if that is a trial network or is that going to be just some data stations? >> [Scott] Yeah they'll have some form of 5G. I mean what I'm trying to point out with all these things is when somebody says the buzz word, it doesn't mean one thing, right? >> Yeah. >> [Scott] It means like yeah, it means several things. And it'll certainly be pretty standard 5G trials. I'm just saying right now we don't even know what that is. Nobody has even settled on what the spectrum is for 5G. There's like been four different announcements about different spectrums and then you have this 5GNR thing which is a multi spectrum technology, so it's really hard to say. I'd be shocked if anybody at Intel definitively knows what 5G looks like at this point. >> Well certainly it begs a question for a follow up conversation around what is 5G. Certainly people will argue what that means in terms of bandwidth, but the question we had on The CUBE yesterday was, "What aps are even ready for a gigabyte "and what does that mean?" Is that fixed wire, is that true mobility, is that latency versus bandwidth, and et cetera et cetera. You know the debate will rage on. Honestly I just want to see more bandwidth. I love connectivity so. Alright Scott, thanks so much for taking the time. I got to ask you a final question. You know, what's the best party so far in Barcelona? What's the best tapas you've had? What's the scene like in and around town? What's some of the buzz? >> [Scott] (laughing) Well I haven't been to any big parties to tell you the truth, I've mostly been to private dinners. The food is amazing and so is the wine. >> Yeah. >> [Scott] It's pretty hard to go wrong in Barcelona. It's probably like a foodie's paradise I would say. >> Yeah it certainly is. When we were there last time it was amazing. Great gothic vibe there, great little restaurants. Scott Raynovich here inside the CUBE and Scott you got some new credentials here. You're still at rayno on twitter but you now have a new firm called Futuriom - F-u-t-u-r-i-o-m Research. Congratulations. >> [Scott] Futuriom, yep. >> Futuriom. So appreciate it and thanks for taking the time, want to give you a shout out for the new gig and you'll be hosting for the CUBE at the Open Networking Summit, ONS, coming up. Appreciate that and thanks for calling in and sharing the insight, what's happening in Spain and Barcelona for Mobile World Congress. Thanks so much. >> [Scott] Thanks, John. It was geat. Thanks for having, that was great stuff. >> Great. We'll be back with more after this short break. This is special two days coverage inside the Studios of Palo Alto live, here in California, breaking down what's happening in Barcelona with all the news, the analysis.