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Jane wong, Splunk


 

>>Welcome to the Cubes Coverage of Splunk.com 2021. My name is Dave Atlanta and the Cube has been covering.com events since 2012 and I've personally hosted many of them. And since that time we've seen the evolution of Splunk as a company and also the maturation in the way customers analyzed, protect and secure their organizations, data and applications. But the forced march to digital over the past 19 months has brought more rapid changes to sec UP teams than we've ever seen before. The adversary is capable. They're motivated and they're deploying very sophisticated techniques that have pressured security pros like never before. And with me to talk about these challenges and how Splunk is helping customers respond as jane wang is the vice president of security products that Splunk jane. Great to have you on the cube. Thanks for coming on. >>Very nice to meet you. Thank you for having me. >>You're very welcome. So how d how can you think about or how do you think about the fact that the imperative to accelerate digital transformation has impacted security teams? How has it impacted sec ops teams in your view? >>Yeah. Well, just going back to our customers and what I've learned from all the customer conversations I have every every week many of our customers are under a massive digital transformation. They're moving to the cloud and the cloud opens up more attack surface, more attack work surface, there's more threats that come over cloud, new workspaces to attack services, new api is to manage secure and protect and our customers are really struggling to gain the visibility they need to really manage and secure across all that infrastructure. >>Yeah. And we've also seen the whole, obviously the work from home trend, the hybrid work movement, you know, people aren't set up for that. I mean, you remember people were ripping out literally ripping out desktops and bringing them home and you know, the home network had to be upgraded. So lots of changes there. And we've we've talked a lot in the cube jane about the fragmentation of tooling and the lack of qualified talent when we talked to see. So as you ask him, the number one problem, I can't get, I can't hire enough talent in the field of of cybersecurity. So I wonder if you can address how this has made it more difficult for security teams to maintain end to end visibility across their environments. What's the fundamental challenge there? >>Yeah, well you're really you're really nailing this. The fundamental challenges that many security products are not built to integrate seamlessly with one another. When I'm talking to customers, their frontline security operations teams often have 30 different consoles open on their monitor at one time and there really manual disjointed processes, the copying and pasting hash names and iP addresses from one consults the other. It slows them down. It really slows them down in protecting those threats. So because those products aren't assigned to integrate together and all that data from each of those security tools isn't brought into one place. It just exacerbates the challenge for security operations seems makes their job really, really hard to do. Which takes time. It takes time. It makes it harder to detect and respond to threats quickly and today more than ever we need to be able to detect and respond to threats quickly. >>Yeah, I do a weekly program called Breaking Analysis and once a quarter I look at the cyberspace and I use a chart to emphasize this complexity. It's it's a from a company called operative, I don't know if you've ever seen it but it's this eye chart, it's this taxonomy of the security landscape and it's mind blowing how much complexity there is. So how to Splunk help organization organizations address these challenges. >>Yeah, so I think bringing, we have one security operations platform cloud native cloud delivered. There are many parts of being able to streamline workflows for when you're first detect a threat or a potential threat right through to when teams close and immediate that threatened the changes in their environment to ensure they're protected. So the whole thing is helping security teams detects faster, investigate faster and respond faster to threat. There are four parts to that in our security operations, platform Splunk security cloud. The first one is advanced security analytics. So the nature of threats is evolving. They're becoming more sophisticated. We have very smart, well funded Attackers whose day job who spend all their time trying to break into organizations. So you need really advanced security analytics to detect those threats, then we need to automate security operations so that it's not so manual, so you don't have poor folks sitting in front of multiple consoles doing manual tasks to respond to those threats and make sure their organizations are protected. One key thing is that this year Splunk acquired true Star so that we can bring in d do rationalize multiple sources of threat intelligence and apply that threat intelligence both to our analytics and our operations so that you have broader insights from the security community outside Splunk and that intelligence can really help and speed both detection and response. And the last thing that's been true about Splunk since spunk became Splunk many many years ago is that we are committed to partners and we deeply integrate with many other security tools uh in a very seamless way. So whatever investments customers have made within their security operations center, we will integrate and bring together those tools in one workspace. So there's the big advantages I think you get when, when you run your security operations said transplant security cloud, >>that's a nice little description. And having followed Splint for so many years, it's sort of, it tracks the progression of your ascendancy. You know, you started you you we we used to have log analytics that were just impossible. You sort of made that much easier took that to advanced kind of use big data techniques even though Splunk really never used that term. But but you were like the leader and big data um in terms of being able to analyze um uh data to help remediate issues. The automation key is p pieces key the acquisitions. You've made a very interesting um you mentioned around de doop threat intelligence but also you've done some cool stuff in the cloud and we always used to say jane watch for the ecosystem. We early too early, you know, last decade we saw you as a really hot company. We said one of the keys to your growth is going to be the ecosystem. And you've you've clearly made some progress there. I wonder if you could tell us more About the announcements that you're making here at.com. >>Yeah. Well we're going back everything that we do on the security team, every line of code every engineer writes is all around helping detect, investigate and respond faster to really secure organizations. So if I look at those intern I start with faster time to detect what have we done. So bringing in the threat intelligence that I mentioned again, that's really gonna help to take new threats and to take them really, really quickly. You don't have to spend time going and looking manually at external sources of threat intelligence. It will be brought right in to enterprise security at your fingertips. So that that's pretty huge. We're bringing other more advanced content right into our stem enterprise security. So that will help detect threats that our research team sees as emerging again. This is going to just bring bring that intelligence right to customers where they work every day, um faster time to investigate. So this is this is really exciting uh back in november we reduced and we are really something called risk based alerting. That is an amazing new capability that we've iterated on ever since. And we have more iterations that we're announcing um tomorrow actually. And so risk based alerting pulls together what may have been single atomic alerts that can often be overwhelming to a sock brings those together into one overarching alert that helps you see the whole pattern of an attack, the whole series of things that happened over time. That might be an attack on your organization. One customer told us that that reduced the time it took for them to do an investigation from eight hours down to 10 minutes to really helping faster time to investigate. And then the next one is faster time to respond. So we have a new visual playbook editor for our sore security orchestration and response to which is in the cloud but also available on prayer. But that new visual playbook editor really reduces the need for custom code. Makes playbooks more modular, so it can help anyone in the security operations team respond to threats really, really quickly. So faster time to detect, investigate and respond those are, those are really cool for us. And then there's some exciting partnerships that I want to talk about just to really focus on reducing the burden of all those disparate tools on consoles and bringing them down and and integrating them together. So we'll have some announcements. There are new integrations that we're releasing with Mandiant Aziz scalar and detects. I'm personally very excited about a fireside chat that Kevin Mandia, the Ceo and president of Mandiant, we'll be having tomorrow with our Ceo Doug merit. So those are some of the things we're announcing. It's a big year for security. Very excited >>to tell you that's, that's key. I want to just kind of go through and follow up on some of the faster time to detect with the threat intelligence. That's so important because we read about how long it takes sometimes for for organizations to even find out that somebody has infiltrated their environment. This risk based learning, it sounds like and you're so right, it's like paper cuts having a bottoms up analysis. It's almost overwhelming. You don't have a sense as to really where the focus should be. So if you can have more of a top down, hey start here and sort of bucket ties things. It's gonna, it's gonna accelerate and then the faster response time. The thing that strikes me jane with your visual playbook editor is as you well know, the the way in which bad guys get in now they're very stealthy, you almost have to be stealthy in your response. So if you have to write custom code that's going to alert the bad guys that they're they're seeing now seeing code that they've never seen before, they must have detected us and then they escalate, you know, they get you in a harder, tighter headlock. Uh and I love the partnerships, you know, we, we followed the trend toward remote security. Cloud security, where's the scale is a big player, Amanda you mentioned. So that's that's great too. I mean it feels like the puzzle pieces are coming together. It's it's almost like a game of constant, you know, you're never there but you've got to stay vigilant. >>I really think so today. I mean it's been a great 12 months that's blank. We have done so much over the past year leading up to this.com. I'm very excited to talk to folks about it. I think one thing I didn't really mention that I kind of touched on earlier in the talk that we're having was around cloud security monitoring. So holistic cloud security monitoring. We've got some updates there as well with deeper integrations into G C P A W S Azure, one dr SharePoint box net G drive. Like customers are using many, many cloud services today and they don't have a holistic view across all those services I speak to see so every week that tell me they just really need one view. Not to go into each of those cloud service providers or cloud services, one at a time to look at the security posture, they need that all in a central location. So we normalize, we ingest and normalize data from each of those cloud services so you can see threats consistently across each of them. I think that's really, really something different that Splunk is doing um that other security offerings are not doing. >>I think that's a super important point and I do hear that a lot from CsoS where they say look we have so many different environments, so many different tools and they each have their own little framework so we have to go in and and investigate and then come back out and then our teams have to go into a new sort of view and come back out and and they just run out of time and they just don't again, lack of lack of skills to actually do this, can't hire half fast enough, can't train fast enough. So so that higher level view but still the ability to drill down and understand what those root causes. That's it's a it's a it's a top down bottoms up type of approach and and so as opposed to just throwing grains of sand at the second teams and then hoping, you know, they find the pearl, so jane, I'll give you the last word, Maybe some final thoughts. >>No, I just wanted to thank everyone for listening. I want to thank everyone for joining dot com 21. We're very excited to hear from you and speak with you. So thank you very much. >>Excellent. Great having you in the cube, keep it right there, everybody for more coverage of the cube. Splunk dot com 21. We'll be right back, >>Yeah.

Published Date : Oct 29 2021

SUMMARY :

Great to have you on the cube. Very nice to meet you. So how d how can you think about or how do you think about the fact that the imperative and our customers are really struggling to gain the visibility they need to really manage and secure So as you ask him, the number one problem, I can't get, I can't hire enough talent in the field of So because those products aren't assigned to integrate together and all that data from each So how to Splunk that threat intelligence both to our analytics and our operations so that We said one of the keys to your growth is going to be the ecosystem. So bringing in the threat intelligence that I mentioned again, that's really gonna help to take to tell you that's, that's key. one at a time to look at the security posture, they need that all in a central location. and and so as opposed to just throwing grains of sand at the second teams and then hoping, So thank you very much. Great having you in the cube, keep it right there, everybody for more coverage of the cube.

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Bethann Pepoli, Splunk, Troy Bertram, Telos, & Martin Rieger, stackArmor | AWS Summit DC 2021


 

>>And welcome back to the cubes coverage of AWS summit public sector here live in Washington, DC, where we're actually having a physical event, but also broadcasting to a hybrid audience digitally. I'm John, your hosted, like you've got a great panel here. Martin Rieger's chief solutions, officer stack armor, the thin poli who's with Splunk group vice president of partner go to market Americas and public sector, and Troy Bertram, vice president sales, a telos. Good to see you guys. Thanks for coming on. It's great to be. So you guys stuck on them to have a great solution on AWS called faster. Okay. Which is nice name what's what's it all about? >>So faster is about getting cloud service providers to an authorization, to operate with the federal government, uh, basically as fast as possible. It is the collection of threat alert, which is a fed ramp designed solution and boundary solution. That includes all those key security stack components. Uh, primarily our partners over at Splunk and telos. Uh, those products are scripted, streamlined, and designed to get customers there as fast as possible in a compliant manner. >>I love the acronym fast tr faster on AWS. Uh, how did you guys come up with the threat alerts concept? What did, what's this all about? How did it all come together? >>Uh, threat alert was, was born out of one of our primary services, which is migration and, uh, for roughly about a five-year stretch migrating federal agency systems, um, to Amazon, both east, west and gov cloud, uh, we recognized quickly that there was a need to include a security stack of common components, such as vulnerability scanning, uh, security incident event monitoring, uh, as well as a number of other key components designed around the continuous monitoring aspect of it. And so we quickly realized that, you know, the packaging of this solution and putting together a dashboard that allows us to tie everything in, uh, deploy very, very quickly through infrastructure as a code, um, was a vehicle that could help, uh, our customers and CSPs as well as agencies get through the FedRAMP ATO process. Um, quickly >>Talk about the relationship with Splunk and telos. How's this all connecting with? Just what's your role? >>Yeah, so really with the support of NIST and the new Oscar standard, which I'm going to make sure I get the acronym right. Open securities controls, assessment language, or asked gal, um, with our release of Exacta and automation of the compliance standards working with, and the framework, we've been able to look at best of breed partners in the industry, and it is all around acceleration of how can we move faster to deliver the end customer, the controls they need and want in a secure compliant manner. Um, and as someone that served in the government, right, it's, it's passion for the mission. And that's really what brought the three companies together >>And my opinion, by the way, congratulations on Telus going public. You guys do a lot of great cyber work. Congratulations. Now that data is the heart of this. I mean, Splunk that's all you guys do is think about data. How do you guys connect into, into the product? >>Well, it's exactly that really providing that data platform, then they analytics capability to enable the subject matter experts to bring the data to life. Right. And that's what we, that's why these partnerships are so important to Splunk because, uh, they have the subject matter expertise and can really leverage the power of the data platform to provide services to customers. >>Yeah. One of the big trends that's kind of underreported, in my opinion, is that partnerships required to kind of get the cyber security equation, right? This is a huge trend. People are sharing, but also working together. How, how do you guys see that evolving? Because you know, there has to be an openness around the data. There has to be more open solutions. How do you guys see that evolving? Um, >>Well you kind of hit the hammer on the heads. Splunk is, is essentially the heart and soul of our auditing logging and continuous monitoring piece. Um, in terms of, of the relationships and how we all work together. We we've evolved now to a point where we are able to pre-stage customers well in advance. Um, and in working with our partners, uh, tell us on Splunk. By the time we get started with a customer, we, we reduced the amount of time this takes, uh, on average by 40%, um, and even faster with the exact piece because, uh, as, as Troy kind of mentioned, the OSC gal component, um, is the future of accreditation. And it's certainly not limited to fed ramp, but that machine language, that XML Yammel Jason code, we've got things to the point where not only are we deploying Splunk in a, in a scripted pre-configured manner to work with our technology, we're also doing the same thing with Exacta. >>So the controls are three documented for everything that we provide, which means we don't have to spend the time going through the process of saying, okay, tell me what you're doing. We already have that down. The other best of breed type components that were mentioned by Troy. Um, it's the same thing, right? So customers, when they show up, they have a security stack that's ready to go. They already have FIPs compliance for encryption. They already have hardening in place so that when, when they approach us, all they've really got to do is deploy their application and close a very small gap in documentation, which we do with Exacta and then auditors can come in, hit the, they can jump, get what they need out of Exacta. And eventually once everyone else catches up to OSC gal, we'll be connecting systems to other systems and just pushing the package, the days of PDFs. And those are almost gone >>As someone that went through, um, achieving an ATO, the paper process and the Excel spreadsheets. It's a nightmare. And you've got sales engineers, you've got solution architects that are spending their time, not focused on delivering mission outcomes or new products and services to our public sector customers, but on the process and the paperwork, >>Can you share order of magnitude the old way, time wasting versus this solution? What's, what's gained cause that's key. This needs a resources when people are >>Every CFO ad in ISV wants to do two things, right? They want to support the sales efforts to move into the federal or state environment, right? We're talking about fed ramp, but state ramp is upon us now. So they want two things. How do I do this at the lowest cost possible limit my resources that are really expensive on the engineering side and how do I shrink the amount of time? So 40% is a very conservative estimate. I believe that we can continue with implementations of Bosco and other ingestation points, especially across government. We can shrink that time, which reduces the cost immensely >>The time savings day. What about the stack? >>But if you want to put it in perspective, right? I've been doing this since the beginning in 2012, and I've stood up three different three pills. I've audited over 200 companies. I've been doing this a long time. And in the beginning it was an average of 12 months just to get someone ready, just to get ready. That didn't include the audit time. So we've evolved to a point now where on average, that's down to 12 weeks. And that was before the inclusion of the exact piece. We were able to shave off four more weeks with that, to the point where we're down to eight weeks and the government is pushing to try to get towards a 30 day ATO. And I think Oscar was the answer for that. And so to give you an idea of where we were to where we are now, we went from 12 months to 12 weeks. >>That's huge. So the data is the key in here. And then you got faster on AWS. Love the name wa how does that compare to other ATO solutions? How do you guys see that comparing a wonder place? >>I think in terms of the other solutions that are available out there, there, there's a couple key things that, that I think the rest of the market is trying to do to catch up. And one of those is the dashboard technology that we have in place integrates directly with Splunk and with Exacta, it pulls in from all the AWS sources that are available in terms of security and information and centralizes it in one spot. And so nobody else is doing that and we've been doing it for years. And this, this to me, OSS gal, and the addition of the exact component was the next evolution. >>Um, on the partnership side, how do you guys see it evolving? What's next >>More continuous monitoring, I think, right. It's not just about a FedRAMP authorization, but continuous monitoring in general for, for all of our public sector. >>That's day two operations continues ongoing AI operations. There's gotta be some machine learning in here somewhere. Is there? >>Yeah. I'll speak to the partnerships a little bit. And I think even back to AWS, right? Why we're here and it's great to be in person is it's around us working together as an industry and companies, right? The authority to operate on AWS, the ATO and AWS was started to bring like-minded companies together to help solve these problems. Yeah. >>I mean, it's a real benefit. It really shows that you can put a stack together, right. And then save time like that 12 months to 12 weeks. That's what cloud's about right now. Then the question is security. Think you should get that right. That is going to be an evolution. What's the vision of the product? >>Um, well, there's two things around that we, we, we talked about, yes, it's, it's planned prepare authorized, right? That is the current fed ramp mantra and post ATO. The continuous monitoring piece is really a core element. But in terms of the future three PAOs, the third-party assessment organizations that, that audit our customers, that, that we're all preparing together. Eventually they're systems, they're all developing audit systems around. And so where we're going is the auditor will connect to Exacta and they will simply over API or whatever calls they make. They will pull all of that audit information control information, which is only going to accelerate this even more. >>Yeah. I mean, the observability, the data, the automation all plays into more speed, more agility, faster, >>And, and meeting all of the standards, right? Whether it's smart Z or it's HIPAA state Ram home in Austin, Texas Tex ramp is, is a thing, right? How do we help each one of these customers with their own compliance or super smart, >>You know, the business model of reduce the steps it takes to do something, make it easier and faster is a good business model. Wow. >>It's not, it's becoming an ecosystem right. In the sense that, um, you know, Oscar has been under development for three years and, and, and stack armor, we've been supporting some components at NIST, but to the point where, uh, once we eliminate the, the traditional paper, you know, word doc XL PDF, um, and get to a point where everything is tied together. But one there's one important aspect to this is that it's all in boundary. So the authorization boundary is that invisible red line. We draw around everything in scope for an audit. And so that, by the way, is another critical component. The Splunk servers are in boundary. The exact servers are in boundary, which is a huge, huge element to this. >>Yeah. Good. Great. To see the spunk partnership, adding value here with telos, good, your cybersecurity expertise, pulling it all together. It's a great solution. >>It is, and great partners to work with, right? And I know that we will have additional solutions and product offerings in the future. >>Martin treadmill, Bethann. Thanks for coming on the queue. Appreciate it. Enjoy the rest of the show. As we wind down day two of cube live coverage in-person event, AWS public sector summit in Washington, DC. This is the cube. We right back after this short break,

Published Date : Sep 29 2021

SUMMARY :

officer stack armor, the thin poli who's with Splunk group vice president of partner It is the collection of threat alert, which is a fed I love the acronym fast tr faster on AWS. And so we quickly realized that, Talk about the relationship with Splunk and telos. and as someone that served in the government, right, it's, it's passion for the mission. And my opinion, by the way, congratulations on Telus going public. to enable the subject matter experts to bring the data to life. get the cyber security equation, right? By the time we get started with a customer, So the controls are three documented for everything that we provide, which means we don't have but on the process and the paperwork, Can you share order of magnitude the old way, time wasting versus this solution? my resources that are really expensive on the engineering side and how do I shrink the amount What about the stack? And in the beginning it was an average of 12 months just to get someone ready, So the data is the key in here. And this, this to me, OSS gal, and the addition of authorization, but continuous monitoring in general for, for all of our public sector. That's day two operations continues ongoing AI operations. And I think even back to AWS, What's the vision of the product? That is the current fed ramp mantra and You know, the business model of reduce the steps it takes to do something, make it easier and faster is And so that, by the way, is another critical component. To see the spunk partnership, adding value here with telos, good, your cybersecurity expertise, And I know that we will have additional solutions DC. This is the cube.

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Joni Klippert, StackHawk | theCUBE on Cloud 2021


 

>>from around the globe. It's the Cube presenting Cuban cloud brought to you by silicon angle. Welcome to the cubes event. Virtual event. Cuban Cloud. I'm John for your host. We're here talking to all the thought leaders getting all the stories around Cloud What's going on this year and next today, Tomorrow and the future. We gotta featured startup here. Jonah Clipper, who is the CEO and founder of Stack Hawks. Developing security software for developers to have them put security baked in from the beginning. Johnny, thanks for coming on and being featured. Start up here is part of our Cuban cloud. Thanks for joining. >>Thanks so much for having me, John. >>So one of our themes this year is obviously Cloud natives gone mainstream. The pandemic has shown that. You know, a lot of things have to be modern. Modern applications, the emerald all they talked about modern applications. Infrastructure is code. Reinvent, um is here. They're talking about the next gen enterprise. Their public cloud. Now you've got hybrid cloud. Now you've got multi cloud. But for developers, you just wanna be building security baked in and they don't care where the infrastructure is. So this is the big trend. Like to get your thoughts on that. But before we jump in, tell us about Stack Hawk What you guys do your founded in 2019. Tell us about your company and what Your mission is >>Awesome. Yeah, our mission is to put application security in the hands of software developers so that they can find and fix upset books before they deployed a production. And we do that through a dynamic application scanning capability. Uh, that's deployable via docker, so engineers can run it locally. They can run it in C I C. D. On every single PR or merge and find bugs in the process of delivering software rather than after it's been production. >>So everyone's talking about shift left, shift left for >>security. What does >>that mean? Uh, these days. And what if some of the hurdles that people are struggling with because all I hear is shift left shift left from, like I mean, what does What does that actually mean? Now, Can you take us through your >>view? Yes, and we use the phrase a lot, and I and I know it can feel a little confusing or overused. Probably. Um, When I think of shift left, I think of that Mobius that we all look at all of the time, Um, and how we deliver and, like, plan, write code, deliver software and then manage it. Monitor it right like that entire Dev ops workflow. And today, when we think about where security lives, it either is a blocker to deploying production. Or most commonly, it lives long after code has been deployed to production. And there's a security team constantly playing catch up, trying to ensure that the development team whose job is to deliver value to their customers quickly, right, deploy as fast as we can, as many great customer facing features, um there, then, looking at it months after software has been deployed and then hurrying and trying to assess where the bugs are. And, um, trying to get that information back to software developers so that they can fix those issues. Shifting left to me means software engineers are finding those bugs as their writing code or in the CIA CD pipeline long before code has been deployed to production. >>And so you guys attack that problem right there so they don't have to ship the code and then come back and fix it again. Or where we forgot what the hell is going on. That point in time some Q 18 gets it. Is that the kind of problem that that's out there? Is that the main pain point? >>Yeah, absolutely. I mean a lot of the way software, specifically software like ours and dynamic applications scanning works is a security team or a pen tester. Maybe, is assessing applications for security vulnerability these, um, veteran prod that's normally where these tools are run and they throw them back over the wall, you know, interrupting sprints and interrupting the developer workflow. So there's a ton of context switching, which is super expensive, and it's very disruptive to the business to not know about those issues before they're in prod. And they're also higher risk issues because they're in fraud s. So you have to be able to see a >>wrong flywheel. Basically, it's like you have a penetration test is okay. I want to do ship this app. Pen test comes back, okay? We gotta fix the bug, interrupts the cycle. They're not coding there in fire drill mode. And then it's a chaotic death spiral at that point, >>right? Or nothing gets done. God, how did >>you What was the vision? How did you get here? What? How did you start? The company's woke up one morning. Seven started a security company. And how did what was the journey? What got you here? >>Sure. Thanks. I've been building software for software engineers since 2010. So the first startup I worked for was very much about making it easy for software engineers to deploy and manage applications super efficiently on any cloud provider. And we did programmatic updates to those applications and could even move them from cloud to cloud. And so that was sort of cutting my teeth and technology and really understanding the developer experience. Then I was a VP of product at a company called Victor Ops. We were purchased by spunk in 2018. But that product was really about empowering software engineers to manage their own code in production. So instead of having a network operations center right who sat in front of screens and was waiting for something to go wrong and would then just end up dialing there, you know, just this middle man trying to dial to find the person who wrote the software so that they can fix it. We made that way more efficient and could just route issues to software engineers. And so that was a very dev ops focused company in terms of, um, improving meantime to know and meantime to resolve by putting up time in the hands of software engineers where it didn't used to live there before it lived in a more traditional operations type of role. But we deploy software way too quickly and way too frequently to production to assume that another human can just sit there and know how to fix it, because the problems aren't repeatable, right? So So I've been living in the space for a long time, and I would go to conferences and people would say, Well, I love for, you know, we have these digital transformation initiatives and I'm in the security team and I don't feel like I'm part of this. I don't know. I don't know how to insert myself in this process. And so I started doing a lot of research about, um, how we can shift this left. And I was actually doing some research about penetration testing at the time, Um, and found just a ton of opportunity, a ton of problems, right that exist with security and how we do it today. So I really think of this company as a Dev Ops first Company, and it just so happens to be that we're taking security, and we're making it, um, just part of the the application testing framework, right? We're testing for security bugs, just like we would test for any other kind of bucks. >>That's an awesome vision of other great great history there. And thanks for sharing that. I think one of the things that I think this ties into that we have been reporting aggressively on is the movement to Dev Stack Up, Dev, Ops Dev SEC Ops. And you know, just doing an interview with the guy who stood up space force and big space conversation and were essentially riffing on the idea that they have to get modern. It's government, but they got to do more commercial. They're using open source. But the key thing was everything. Software defined. And so, as you move into suffer defined, then they say we want security baked in from the beginning and This is the big kind of like sea level conversation. Bake it in from the beginning, but it's not that easy. And this is where I think it's interesting where you start to think, uh, Dev ops for security because security is broken. So this is a huge trend. It sounds easy to say it baked security in whether it's an i o T edge or multi cloud. There's >>a lot >>of work there. What should people understand when they hear that kind of platitude of? I just baked security and it's really easy. It's not. It's not trivial. What's your thoughts on >>that? It isn't trivial. And in my opinion, there aren't a lot of tools on the market that actually make that very easy. You know, there are some you've had sneak on this program and they're doing an excellent job, really speaking to the developer and being part of that modern software delivery workflow. Um, but because a lot of tools were built to run in production, it makes it really difficult to bake them in from the beginning. And so, you know, I think there are several goals here. One is you make the tooling work so that it works for the software engineer and their workflow. And and there's some different values that we have to consider when its foreign engineer versus when it's for a security person, right? Limit the noise, make it as easy as possible. Um, make sure that we only show the most critical things that are worth an engineer. Stopping what they're doing in terms of building business value and going back and fixing that bugs and then create a way to discuss in triage other issues later outside of the development. Workflow. So you really have to have a lot of empathy and understanding for how software is built and how software engineers behave, I think, in order to get this right. So it's not easy. Um, but we're here and other tools air here. Thio support companies in doing that. >>What's the competitive strategy for you guys going forward? Because there's a big sea change. Now I see an inflection point. Obviously, Cove it highlights. It's not the main reason, but Cloud native has proven it's now gone mainstream kubernetes. You're seeing the big movement there. You're seeing scale be a huge issue. Software defined operations are now being discussed. So I think it's It's a simple moment for this kind of solution. How are you guys going to compete? What's what's the winning strategy? How are you guys gonna compete to win? >>Yeah, so there's two pieces to that one is getting the technology right and making sure that it is a product that developers love. And we put a ton of effort into that because when a software engineer says, Hey, I'd love to use the security product, right? CSOs around the world are going to be like, Yes, please. Did a software engineer just ask me, You have the security product. Thank you, Right. We're here to make it so easy for them and get the tech right. And then the other piece, in terms of being competitive, is the business model. There were something like, I don't You would know better than me, but I think the data point I last saw was like 1300 venture backed security companies since 2012 focused on selling to see SOS and Fortune 2000 companies. It is a mess. It's so noisy, nobody can figure out what anybody actually does. What we have done is said no, we're going to take a modern business model approach to security. So you know, it's a SAS platform that makes it super easy for a software engineer or anybody on the team to try and buy the software. So 14 day trial. You don't have to talk to anybody if you don't want Thio Awesome support to make sure that people can get on boarded and with our on boarding flow, we've seen that our customers go from signing up to first successful scan of their platform or whatever app they chose to scan in a knave ridge of about 10 minutes. The fastest is eight, right? So it's about delivering value to our customers really quickly. And there aren't many companies insecurity on the market today. That do that? >>You know, you mentioned pen test earlier. I I hear that word. Nice shit. And, like, pen test penetration test, as it's called, um, Sock reports. I mean, these are things that are kind of like I got to do that again. I know these people are doing things that are gonna be automated, but one of the things that cloud native has proven as be killer app is integrations because when you build a modern app, it has to integrate with someone else. So there you need these kind of pen tests. You gotta have this kind of code review. And as code, um, is part of, say, a purpose built device where it's an I o T. Edge updates have toe happen. So you need mawr automation. You need more scale around both updating software to, ah, purpose built device or for integration. What's your thoughts in reaction to that? Because this is a riel software challenge from a customer standpoint, because there are too many tools out there and every see so that I talk to says, I just want to get rid of half the tools consolidate down around my clouds that I'm working through my environment and b'more developer oriented, not just purchasing stuff. So you have all this going on? What's your reaction to that? You got the you know, the integration and you've got the software updates on purpose built devices. >>Yeah, I mean, we I make a joke a little bit. That security land is like, you know, acronyms. Dio there are so many types of security that you could choose to implement. And they all have a home and different use cases that are certainly valuable toe organizations. Um, what we like to focus on and what we think is interesting and dynamic application scanning is because it's been hard toe automate dynamic application for especially for modern applications. I think a lot of companies have ignored theon pertuan ity Thio really invest in this capability and what's cool about dynamic. And you were mentioning pen testing. Is that because it's actively attacking your app? It when you get a successful test, it's like a It's like a successful negative test. It's that the test executed, which means that bug is present in your code. And so there's a lot less false positives than in other types of scanning or assessment technologies. Not to say there isn't a home for them. There's a lot of we could we could spend a whole hour kind of breaking down all the different types of bugs that the different tools confined. Um, but we think that if you want to get started developer first, you know there's a lot of great technologies. Pick a couple or one right pick stack hawk pick, sneak and just get started and put it in your developer workflow. So integrations are super important. Um, we have integrations with every C I C. D provider, making it easy to scan your code on every merge or release. And then we also have workflow integrations for software engineers associated with where they want to be doing work and how they want to be interrupted or told about an issue. So, you know, we're very early to market, but right out of the gate, we made sure that we had a slack integration so that scans are running. Or as we're finding new things, it's populating in a specific slack channel for those engineers who work on that part of the app and you're a integration right. If we find issues, we can quickly make tickets and route them and make sure that the right people are working on those issues. Eso That's how I think about sort of the integration piece and just getting started. It's like you can't tackle the whole like every accurate, um, at once like pick something that helps you get started and then continue to build out your program, as you have success. >>A lot of these tools can they get in the hands of developers, and then you kind of win their trust by having functionality. Uh, certainly a winning strategy we've seen. You know, Splunk, you mentioned where you worked for Data Dog and very other tools out there just get started easily. If it's good, it will be used. So I love that strategy. Question. I wanna ask you mentioned Dr earlier. Um, they got a real popular environment, but that speaks to the open source area. How do you see the role of open source playing with you guys? Is that gonna be part of your community outreach? Does the feed into the product? Could you share your vision on how stack hawks engaging and playing an open source? >>Yeah, absolutely. Um So when we started this company, my co founders and I, we sat down and said here, What are the problems? Okay, the world doesn't need a better scanner, right? If you walk the floor of, ah, security, uh, conference. It's like our tool finds a million things and someone else is. My tool finds a million and five things. Right, And that's how they're competing on value. It's really about making it easy to use and put in the pipeline. So we decided not to roll. Our own scanner were based on an open source capability called Zap the Set Attack Proxy. Uh, it is the most the world's most downloaded application scanner. And, uh, actually we just hired the founder of Zap to join the Stack Hawk team, and we're really excited to continue to invest in the open source community. There is a ton of opportunity to grow and sort of galvanize that community. And then the work that we do with our customers and the feedback that we get about the bugs we find if there, ah, false positive or this one's commonly risk accepted, we can go back to the community, which were already doing and saying, Hey, ditch this rule, Nobody likes it or we need to improve this test. Um, so it's a really nice relationship that we have, and we are looking forward to continuing to grow that >>great stuff. You guys are hot. Start of love. The software on security angle again def sec. Cox is gonna be It's gonna be really popular. Can you talk about some of the customer success is What's the What's the feedback from customers? Can you share some of the use cases that you guys are participating in where you're winning? You mentioned developers love it and try It can just give us a couple of use cases and examples. >>Yeah. Ah, few things. Um ah, lot of our customers are already selling on the notion. Like before we even went to G A right. They told all of their customers that they scan for security bugs with every single release. So in really critical, uh, industry is like fintech, right. It's really important that their customers trust that they're taking security seriously, which everybody says they dio. But they show it to their customers by saying here, every single deploy I can show you if there were any new security bugs released with that deploy. So that's really awesome. Other things We've heard our, uh, people being able to deploy really quickly thio the Salesforce marketplace, right? Like if they have toe have a scan to prove that that they can sell on Salesforce, they do that really rapidly. Eso all of that's going really well with our customers. >>How would I wanna How would I be a customer if I was interested in, um, using Stack Hawks say we have some software we wanna stand up, and, uh, it's super grade. And so Amazon Microsoft Marketplace Stairs Force They'll have requirements or say I want to do a deal with an integration they don't want. They want to make sure there's no nothing wrong with the code. This seems to be a common use case. How doe I if I was a customer, get involved or just download software? Um, what's the What's the procurement? What's the consumption side of it looked like, >>Yeah, you just go to Stockholm dot com and you create an account. If you'd like to get started that way so you can have a 14 day free trial. We have extremely extensive documentation, so it's really easy to get set up that way. You should have some familiarity. Or grab a software engineer who has familiarity with a couple of things. So one is how to use Docker, right? So Docker is, ah, deployment mechanism for the scanner. We do that so you can run it anywhere that you would like to, and we don't have to do things like pierce firewalls or other protective measures that you've instrumented on your production environment. You just run it, um, wherever you like in your system. So locally, C I c d So docker is an important thing to understand the way we configure our scanner is through a, um, a file. So if you are getting a scan today, either your security team is doing it or you have a pen tester doing it. Um, the whole like getting ready for that engagement takes a lot of time because the people who are running the tests don't know how the software was built. So the way we think about this is, just ask them. So you just fill out a Yamil file with parameters that tell the scanner what to dio tell it how to authenticate and not log out. Um, feed us an A p. I speak if you want, so weaken super efficiently, scan your app and you can be up and running really quickly, and then that's it. You can work with our team at any time if you need help, and then we have a really efficient procurement process >>in my experience some of the pen tests of firms out there, is it? It's like the house keeping seal of approval. You get it once and then you gotta go back again. Software change, new things come in. And it's like, Wait a minute, what's the new pen test? And then you to write a check or engaged to have enough meeting? I mean, this is the problem. I mean, too many meetings. Do you >>guys solve that problem? Do >>you solve that problem? >>We solve a piece of that problem. So I think you know, part of how I talk about our company is this idea that we live in a world where we deploy software every single day. Yet it seems reasonable that once a year or twice a year, we go get a pen test where human runs readily available, open source software on our product and gives us a like, quite literal. Pdf of issues on. It's like this is so intellectually dishonest, like we deploy all of the time. So here's the thing. Pen tests are important and everybody should do them. But that should not be the introduction to these issues that are also easy to automate and find in your system. So the way we think about how we work with pen testers is, um, run, stack hawk or zapped right in an automated fashion on your system, and then give that, give the configuration and give the most recent results to your pen tester and say, Go find the hard stuff. You shouldn't be cutting checks for $30,000 to a pen tester or something that you could easily meet in your flare up. Klein. You could write the checks for finding finding the hard stuff that's much more difficult to automate. >>I totally agree. Final question. Business model Once I get in, is it a service software and services? A monthly fee? How do you guys make money? >>Yep, it is software as a service, it is. A monthly fee were early to market. So I'm not going to pretend that we have perfectly cracked the pricing. Um, but the way that we think about this is this is a team product for software engineers and for, you know, informed constituents, right? You want a product person in the product. You want a security person in the product? Um, and we also want to incent you to scan your APS And the most modern fashion, which is scanning the smallest amount of http that lives in your app, like in a micro services architecture because it makes a lot easier, is easy to isolate the problems where they live and to fix those issues really quickly. So we bundle team and for a UPS and then we scale within, uh, companies as they add more team. So pen users. 10 APS is 3 99 a month. And as you add software engineers and more applications, we scale within your company that way. >>Awesome. So if you're successful, you pay more, but doesn't matter. You already succeeded, and that's the benefit of by As you go Great stuff. Final question. One more thing. Your vision of the future. What are the biggest challenges you see in the next 24 months? Plus beyond, um, that you're trying to attack? That's a preferred future that you see evolving. What's the vision? >>Yeah, you've touched on this a couple of times in this interview with uh being remote, and the way that we need to build software already has been modernizing, and I feel like every company has a digital transformation initiative, but it has toe happen faster. And along with that, we have to figure out how Thio protect and secure these Moderna Gail. The most important thing that we do the hearts and minds of our support engineers and make it really easy for them to use security capabilities and then continue to growth in the organization. And that's not an easy thing tied off. It's easy change, a different way of being security. But I think we have to get their, uh, in order to prepare the security, uh, in these rapidly deployed and developed applications that our customers expect. >>Awesome. Jodi Clippers, CEO and founder of Stack Hawk. Thank you for coming on. I really appreciate it. Thanks for spending the time featured Startup is part of our Cuban cloud. I'm Sean for your host with silicon angle to Cube. Thanks for watching

Published Date : Jan 22 2021

SUMMARY :

cloud brought to you by silicon angle. But before we jump in, tell us about Stack Hawk What you guys do your founded in 2019. And we do that through a dynamic application scanning capability. What does Can you take us through your look at all of the time, Um, and how we deliver and, And so you guys attack that problem right there so they don't have to ship the code and then come back I mean a lot of the way software, specifically software like ours and Basically, it's like you have a penetration test is okay. right? How did you get here? as a Dev Ops first Company, and it just so happens to be that we're taking security, And this is where I think it's interesting where you start to think, uh, Dev ops for security because What's your thoughts on And so, you know, What's the competitive strategy for you guys going forward? So you know, it's a SAS platform that You got the you know, the integration and you've got the software Um, but we think that if you want to get started developer first, A lot of these tools can they get in the hands of developers, and then you kind of win their trust by having Um, so it's a really nice relationship that we have, and we are looking forward to continuing Can you share some of the use cases that you guys are participating by saying here, every single deploy I can show you if there were any new security bugs released What's the consumption side of it looked like, So the way we think about this is, just ask them. And then you to write a check or engaged to have enough So the way we think about how we work with pen testers is, How do you guys make money? Um, and we also want to incent you to scan your APS What are the biggest challenges you see in the next 24 months? being remote, and the way that we need to build software already has been Thank you for coming on.

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Nitin Madhok, Clemson University | Splunk .conf19


 

>>live from Las Vegas. It's the Cube covering Splunk dot com. 19. Brought to you by spunk >>Welcome back Everyone's two cubes Live coverage from Las Vegas. Four Splunk dot com 2019 The 10th anniversary of their and user conference I'm John Free host of the key that starts seventh year covering Splunk Riding the wave of Big Data Day three of our three days were winding down. Our show are great to have on next guest Didn't Medoc executive director be Ibis Intelligence? Advanced Data Analytics at Clemson University Big A C C. Football team Everyone knows that. Great stadium. Great to have you on. Thanks for spending the time to come by and on Day three coverage. >>Thanks, John, for having me over. >>So, you know, hospitals, campuses, some use cases just encapsulate the digital opportunities and challenges. But you guys air have that kind of same thing going on. You got students, you got people who work there. You got a I ot or campus to campus is you guys are living the the real life example of physical digital coming together. Tell us about what's going on in your world that Clemson wouldn't your job there. What's your current situation? >>So, like you mentioned, we have a lot of students. So Clemson's about 20,000 undergraduate, children's and 5000 graduate students way faculty and staff. So you're talking about a lot of people every semester. We have new devices coming in. We have to support the entire network infrastructure, our student information systems on and research computing. So way we're focused on how convene make students lives better than experience. Better on how convene facilitated education for them. So way try toe in my role. Specifically, I'm responsible for the advanced eight analytics, the data that we're collecting from our systems. How can we? How can you use that on get more insides for better decision making? So that's that's >>Is a scope university wide, or is it specifically targeted for certain areas? >>So it does interest divide. So we have. We have some key projects going on University wide way, have a project for sure and success. There's a project for space utilization and how how, how we can utilize space and campus more efficiently. And then we're looking at energy energy usage across buildings campus emergency management idea. So we've got a couple of projects, and then Pettersson projects that most hired edge motion overseas work on this father's retention enrollment, graduation rates. How how the academics are. So so we're doing the same thing. >>What's interesting is that the new tagline for Splunk is data to everything. You got a lot of things. Their data. Ah, lot of horizontal use cases. So it seems to me that you have, ah, view and we're kind of talking on camera before we went live here was Dana is a fluid situation is not like just a subsystem. It's gotta be every native everywhere in the organization on touched, touches everything. How do you guys look at the data? Because you want to harness the data? Because data getting gathering on, say, energy. Your specialization might be great data to look at endpoint protection, for instance. I don't know. I'm making it up, but data needs to be workable. Cross. How do you view that? What's what's the state of the art thinking around data everywhere? >>So the key thing is, we've got so many IOC's. We've got so many sensors, we've got so many servers, it's it's hard when you work with different technologies to sort of integrate all of them on in the industry that have bean Some some software companies that try to view themselves as being deking, but really the way to dress it does you look at each system, you look at how you can integrate all of that, all of that data without being deking. So you basically analyze the data from different systems. You figured out a way to get it into a place where you can analyze it on, then make decisions based on that. So so that's essentially what we've been focused on. Working on >>Splunk role in all this is because one of things that we've been doing spot I've been falling spunk for a long time in a very fascinated with law. How they take log files and make make value out of that. And their vision now is that Grew is grow is they're enabling a lot of value of the data which I love. I think it's a mission that's notable, relevant and certainly gonna help a lot of use cases. But their success has been about just dumping data on display and then getting value out of it. How does that translate into this kind of data space that you're looking at, because does it work across all areas? What should what specifically are you guys doing with Splunk and you talk about the case. >>So we're looking at it as a platform, like, how can we provide ah self service platform toe analysts who can who can go into system, analyze the data way not We're not focusing on a specific technology, so our platform is built up of multiple technologies. We have tableau for visual analytics. We're also using Splunk. We also have a data warehouse. We've got a lot of databases. We have a Kafka infrastructure. So how can we integrate all of these tools and give give the choice to the people to use the tools, the place where we really see strong helping us? Originally in our journey when we started, our network team used to long for getting log data from switches. It started off troubleshooting exercise of a switch went down. You know what was wrong with it? Eventually we pulled in all for server logs. That's where security guard interested apart from the traditional idea of monitoring security, saw value in the data on. And then we talked about the whole ecosystem. That that's one provides. It gives you a way to bring in data withdrawal based access control so you can have data in a read only state that you can change when it's in the system and then give access to people to a specific set of data. So so that's that's really game changing, even for us. Like having having people be comfortable to opening data to two analysts for so that they can make better decisions. That's that's the key with a lot of product announcements made during dot com, I think the exciting thing is it's Nargis, the data that you index and spunk anymore, especially with the integration with With Dew and s three. You don't have to bring in your data in response. So even if you have your data sitting in history, our audio do cluster, you can just use the data fabric search and Sarge across all your data sets. And from what I hear that are gonna be more integrations that are gonna be added to the tool. So >>that's awesome. Well, that's a good use. Case shows that they're thinking about it. I got to ask you about Clemson to get into some of the things that you guys do in knowing Clemson. You guys have a lot of new things. You do your university here, building stuff here, you got people doing research. So you guys are bringing on new stuff, The network, a lot of new technology. Is there security concerns in terms of that, How do you guys handle that? Because you want to encourage innovation, students and faculty at the same time. You want gonna have the data to make sure you get the security without giving away the security secrets are things that you do. How do you look at the data when you got an environment that encourages people to put more stuff on the network to generate more data? Because devices generate data project, create more data. How do you view that? How do you guys handle that? >>So our mission and our goal is not to disrupt the student experience. Eso we want to make it seem less. And as we as we get influx of students every semester, we have way have challenges that the traditional corporate sector doesn't have. If you think about our violence infrastructure. We're talking about 20 25,000 students on campus. They're moving around. When, when? When they move from one class to another, they're switching between different access points. So having a robust infrastructure, how can we? How can we use the data to be more proactive and build infrastructure that's more stable? It also helps us plan for maintenance is S O. We don't destruct. Children's so looking at at key usage patterns. How what time's Our college is more active when our submissions happening when our I. D. Computing service is being access more and then finding out the time, which is gonna be less disruptive, do the students. So that's that's how we what's been >>the biggest learnings and challenges that you've overcome or opportunities that you see with data that Clemson What's the What's the exciting areas and or things that you guys have tripped over on, or what I have learned from? We'll share some experiences of what's going on in there for you, >>So I think Sky's the limit here. Really like that is so much data and so less people in the industry, it's hard to analyze all of the data and make sense of it. And it's not just the people who were doing the analysis. You also need people who understand the data. So the data, the data stores, the data trustees you need you need buy in from them. They're the ones who understand what data looks like, how how it should be structured, how, how, how it can be provided for additional analysis s Oh, that's That's the key thing. What's >>the coolest thing you're working on right now? >>So I'm specifically working on analyzing data from our learning management system canvas. So we're getting data informer snapshots that we're trying to analyze, using multiple technologies for that spunk is one of them. But we're loading the data, looking at at key trends, our colleges interacting, engaging with that elements. How can we drive more adoption? How can we encourage certain colleges and departments, too sort of moved to a digital classroom Gordon delivery experience. >>I just l a mess part of the curriculum in gym or online portion? Or is it integrated into the physical curriculum? >>So it's at this time it's more online, But are we trying to trying to engage more classes and more faculty members to use the elements to deliver content. So >>right online, soon to be integrated in Yeah, you know, I was talking with Dawn on our team from the Cube and some of the slum people this week. Look at this event. This is a physical event. Get physical campuses digitizing. Everything is kind of a nirvana. It's kind of aspiration is not. People aren't really doing 100% but people are envisioning that the physical and digital worlds are coming together. If that happens and it's going to happen at some point, it's a day that problem indeed, Opportunity date is everything right? So what's your vision of that as a professional or someone in the industry and someone dealing with data Clemson Because you can digitize everything, Then you can instrument everything of your instrument, everything you could start creating an official efficiencies and innovations. >>Yes, so the way I think you you structure it very accurately. It's amalgam of the physical world and the digital world as the as the as the world is moving towards using more more of smartphones and digital devices, how how can we improve experience by by analyzing the data on and sort of be behind the scenes without even having the user. The North is what's going on trading expedience. If the first expedience is in good that the user has, they're not going to be inclined to continue using the service that we offer. >>What's your view on security now? Splunk House League has been talking about security for a long time. I think about five years ago we started seeing the radar data. Is driving a lot of the cyber security now is ever Everyone knows that you guys have a lot of endpoints. Security's always a concern. How do you guys view the security of picture with data? How do you guys talk about that internally? How do you guys implement data without giving me a secret? You know, >>way don't have ah ready Good Cyber Security Operation Center. That's run by students on. And they do a tremendous job protecting our environment. Way monitored. A lot of activity that goes on higher I deserve is a is a challenge because way have in the corporate industry, you can you can have a set of devices in the in the higher education world We have students coming in every semester that bringing in new, important devices. It causes some unique set of challenges knowing where devices are getting on the network. If if there's fishing campaigns going on, how can be, How can we protect that environment and those sort of things? >>It is great to have you on. First of all, love to have folks from Clemson ons great great university got a great environment. Great Great conversation. Congratulations on all your success on their final question for you share some stories around some mischief that students do because students or students, you know, they're gonna get on the network and most things down. Like when when I was in school, when we were learning they're all love coding. They're all throwing. Who knows? Kitty scripts out there hosting Blockchain mining algorithms. They gonna cause some creek. Curiosity's gonna cause potentially some issues. Um, can you share some funny or interesting student stories of caught him in the dorm room, but a server in there running a Web farm? Is there any kind of cool experiences you can share? That might be interesting to folks that students have done that have been kind of funny mistress, but innovative. >>So without going into Thio, I just say, Like most universities, we have, we have students and computer science programs and people who were programmers and sort of trying to pursue the security route in the industry. So they, um, way also have a lot of research going on the network on. And sometimes research going on may affect our infrastructure environment. So we tried toe account for those use cases and on silo specific use cases and into a dedicated network. >>So they hit the honeypot a lot. They're freshmen together. I'll go right to the kidding, of course. >>Yes. So way do we do try to protect that environment on Dhe. Makes shooting experience better. >>I know you don't want to give any secrets. Thanks for coming on. I always find a talk tech with you guys. Thanks so much appreciated. Okay. Cube coverage. I'm shot for a year. Day three of spunk dot com for more coverage after this short break

Published Date : Oct 24 2019

SUMMARY :

19. Brought to you by spunk Great to have you on. to campus is you guys are living the the real life example How can you use that on How how the academics are. So it seems to me that you have, ah, view and we're kind of talking on camera before we went live here but really the way to dress it does you look at each system, guys doing with Splunk and you talk about the case. So even if you have your data sitting in history, get into some of the things that you guys do in knowing Clemson. So our mission and our goal is not to disrupt the the data stores, the data trustees you need you need buy in from them. So we're getting data informer So it's at this time it's more online, But are right online, soon to be integrated in Yeah, you know, I was talking with Dawn on our team from the Yes, so the way I think you you structure it very accurately. How do you guys talk about that internally? the corporate industry, you can you can have a set of devices in the in the It is great to have you on. also have a lot of research going on the network on. So they hit the honeypot a lot. I always find a talk tech with you guys.

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Susan St. Ledger, Splunk | Splunk .conf19


 

>>live from Las Vegas. It's the Cube covering Splunk dot com. 19. Brought to You by spunk. >>Hey, welcome back. Everyone's live Cube coverage in Las Vegas. That's plunks dot com. 2019 thistles their annual customer conference, where they unleash all the new technologies, announce all the new things. Everyone's here. It's the 10th anniversary of Splunk dot com cubes. Seventh year we've been covering slung been quite the journey from scrappy, startup going public growth phase. Now market leader on Outside has to come to success from the products and the engineering. And, of course, the people in the field that that served customers. And we're here with Susan St Leger, who's the president of worldwide field operations. Thanks for coming back to see you. >>Thank you, John. It's exciting to be here. >>So in the keynote, bringing data to every outcome is really the theme. Um, you seem to got a spring to your step here. You excited this year? What an amazing successful show because you got a platform. But the proof is out there. You got that ecosystem. You got people building APS on top of it. It's kind of all coming together this year, >>It sure is experience. It's it's it's just it's a huge leap forward, and I think so. Much of it is a vision of data to everything. And if you think about it, we talk about. We want to bring data to every question, every problem in every action. And the biggest thing you're going to see that you did see in the show is it's no longer just about the Splunk index. We're going to help you get you get value out of data wherever it lives. >>You had some big news on acquisition front Signal FX. Big chunk of change for that company. Private hot category. Observe ability, which really taste is out. That next 20 mile stare in the marketplace, which is cloud native. >>That's a >>cloud Service is, which comes together in the platform with logging coming together. >>Yeah, so exciting Way looked hard at that entire market, and signal FX was definitely the right answer. They operated a scale similar to us. They know how to how to operate it that scale, and so they're gonna be able to serve our customers well. And our view of the world is it's going to be hybrid for a very long time. But they serve that new cloud native world better than anybody else. It's It's when you do monitoring the cloud native world. It's really interesting to think about it. It's all made up of Micro service is right. So thousands of Micro Service's hundreds, thousands of Micro Service's and so in traditional monitoring, it's always you're tryingto monitor things you know could go wrong. In a microt service landscape, you don't know everything that could possibly go wrong. And so it's a level of complexity that's just very different. And so it's all about instrument ing, so that when something does go wrong, you can solve it. >>You guys have a very loyal based customer base, and that's again testament success. But the product has changed, and the value problems is emerging even further with data. That's a big theme. Data to everywhere, everything and security has come up on the radar a few years ago, here, the show. But this almost is a full blown security show at this point, because security center of everything you can't ignore it's become a centerpiece of everything data, the access to the diversity, How is that impacting the field because you're not. I mean, I guess you're a security company enabler and solve security problems. Date is a big part of it. Sure, I was at shaping your operations, >>So I think the thing to understand is correct. We're not just a security company, but we are number one in the security Magic quadrant. We're number one in both I. D. C and Gardner, and so that's important. But what happens is all the data the equal act for security can also be used for all these other use cases. So, generally speaking, whatever you're collecting for security is also valuable for I t operations, and it's also valuable for many other use cases. So I'll give you an example. Dominoes, which is a great customer of ours. They're gone 65% of their orders now come in digitally, okay? And so they monitor the entire intend customer experience. But they monitor it not only from a nightie operations perspective. That same data that they used righty operations also tells them you know what's being ordered, what special orders are being made and they use that data for promotions based upon volume and traffic and timing. they actually create promotion. So now you're talking about the same data that he collected for security night operations you can actually use for promotions, which is marketing is >>not a lot of operating leverage in data. You're getting out this. The old model was is a database. Make a queer. You get a report. Little time problem there. But now you have. Well, that other date is over there in another database. Who runs that data? So the world has certainly changes now, data needs to be addressable. This seems to be a big theme here on undercurrent. I know data to everywhere is kind of global theme, but don't diverse data feeds a I cracked and address ability allows for application access. >>Correct. So we look at the entire data landscape and say, we want to help you get data value out of your data wherever it lives. And it's right now, we've changed to the point where we are operating on data in motion, which is with data stream processor, which is hugely beneficial. You mentioned you know, a I m l way actually do something so unique from an ML perspective because we're actually doing the ml on the live streaming so, so much more valuable than doing it in batch mode. And so the ability to create those ML models by working on live data is super powerful. >>Good announcement. So you guys had the data processor. You have the search fabric, >>data fabric search, >>real time and acceleration our themes there. I want to get your thoughts on your new pricing options. Yes. Why now? What's that mean for customers? >>So if we want to bring data to everything, we have to allow them to actually get all the data right? So we needed to give them more flexible models and more alternative models. So for some people and just motto is very comfortable. But what they want it was more flexibility. So if you look at our new traunch pricing are predictable pricing, there's a couple of things that we've done with it. Number one is from 125 gig all the way up to unlimited. We'll show your predictable pricing so you don't have to guess. Well, if I move from 20 terabytes 2 50 what's that gonna cost me? We're gonna tell you, and you're gonna know and so That's one. The second thing is you don't have to land on the exact ingest. So before, if you bought a terabyte, you got a terabyte. Right now there's a traunch from 1 to 2 terabytes. There's a trunk from 2 to 5 terabytes. And so it gives the customers flexibility so that they don't have to worry about it coming back to buy more right away. >>So that's kind of cloud by as you go variable pricing. Exactly. I want your thoughts on some of the sales motions and position and you guys have out in the field. Visa VI. The industry has seen a lot of success and say Observe ability. For instance, Southern to Rick and Kartik About this. Yes, you guys are an enterprise software cloud and on premises provider you Enterprise sales motion. >>Yes, >>there's a lot of other competition up there that sells for the SNB. They're like tools. What's the difference between an offering that might look like Splunk but may be targeting the SNB? Small means business and one that needs to be full blown enterprise. >>Yeah, so I think the first and foremost most of the offerings that we see land in S and B. They have scale issues over time, I and so what we look at it and say is and they're mostly point products, right? So you can you can clutter up your environment with a bunch of point products, doing all these different things and try and stitch them together. Or you can go with this fun clock for him. So which allows you thio perform all of the same operations, whether B I t Security or Data Analytics in general. But it really isn't. It's about having the platform. >>You guys, what reduced the steps it takes to implement our What's the value? I guess. Here's Here's the thing. What's the pitch? So I'm on Enterprise. I'm like, Okay, I kept Dad. I got a lot of potential things going on platform. I need to make my data work for me any day to be everywhere. I au g Enterprise Cloud. What's the Splunk pitch? >>So our pitches were bringing dated everything, and first and foremost it's important. Understand why? Because we believe at the heart of every problem is a data problem. And we're not just talking t and security. As you know, you saw so many examples. I think you talk to his own haven earlier this week. Right? Wildfires is a data problem New York Presbyterian is using using us for opioid crisis. Right? That's a data problem. So everything's a data problem. What you want is a platform that can operate against that data and remove the barriers between data and action. And that's really what we're focused on. >>He mentions own haven that was part of Splunk Ventures Fund. You have a social impact fund? Yes, what's the motivation line that is just for social good? Is there a business reason behind it or both? >>What's this? So we actually have to social focuses. One is long for good, and that is non profit. What we announced this, what we announced a couple weeks ago that we reiterated yesterday was the spunk, social impact funds, a splint venture social impact fund, and this is to invest in for profit companies using data for social good. And the whole reason is that we look at it and so we say we're a platform. If you're a platform, you want to build out the ecosystem, right? And so the Splunk Innovation Fund splint Ventures Innovation Fund is to invest in new technology focused on that that brings value out of data. And on the other side, it's the spunk. Social impact. Thio get data companies that are taking data and creating such a >>Splunk for good as Splunk employees or a separate nonprofit. And >>it's not a separate nonprofit entity, but it is what we what we invest in. Okay. >>Oh, investing in >>investing in non for profit. Exactly like when we talked about the Global Emancipation Network right, which uses Splunk to fight human trafficking. That's on the nonprofit side. >>So take me through. This is a really hot area we've been covering for good because all roads I want now is for bad. Mark Zuckerberg's testifying from the Congress this morning kind of weird to watch that, actually, but there's a lot of good use cases. Tech tech can be shaped for good. A lot of companies are starting and getting off the ground for good things, but they're kind of like SMB, but they want the Splunk benefit. How do they engage with spunk if I'm gonna do ah social impact thing say cube for good? I got all this Tech. How do I engage punk? I wanted, but I don't know what to do. Have access to tools? How do I buy or engage with Splunk? >>Yes, start parties. Fund managers is making sure it's not just money, right? It's money, its access to talent. It's access to our product. And it's, you know, help with actually thinking through what they're trying to achieve, so it really is the entire focus. It's not just about the tech, Thea. Other thing I would say is you saw that we put out a Splunk investigate, and you also saw us talking about spunk, business slow and mission control. Those air now all built on a native SAS platform. And so the ability for our ecosystem now to go build on a native son platform is going to be incredibly powerful. >>So you expect more accelerated opportunities that all right, what's your favorite customer success stories? I know it's hard to pick your favorites, like picking a favorite child may be filled with the categories. Most ambitious class clown class favorite me. What's the ones you would call a really strong, >>so hit on a couple of my lover Domino story and the other one that I love, that I touched on. But I want to expand on because I think it's an amazing story. Is New York Presbyterian on using the Yes See you sprung for traditional security for private patient privacy. They also use it for medical devices. But here's the thing they use it for to help the opioid crisis. And you're like, How is opioid crisis a data problem? What they do is they actually correlate all the data that so doctors are prescribing the opioids who they're prescribing them to a number of prescriptions being building their pharmacy and then the inventory of opioids. Because they actually have sensors on all the cabinets where they get the opioids, they correlate all the data, and they make sure that if they understand if opioids being stolen from the hospital, because what people don't understand is that the opioid a lot of big part of the opioid crisis starts with hospitals to say of such a big volume of opioids. And so that, to me, is just I guess I love it because it's a great customer success story. But it's also again, it's so much fun doing good problem. >>A lot of deaths. I gotta ask you around your favorite moments here dot com, and you're a lot of conversations in your customer conversations this year. Let's do a little Splunk of the Cube right now can take the patterns, all the data, your meetings. What's the top patterns that are emerging? What are some of the top conversation themes that just keep popping up with customer? Specifically, >>I think the biggest thing is that they have seen more innovation unleash this year than they have ever seen in one year from Splunk. The other thing is that we've gone far outside of our traditional spunk index right and that the portfolio has grown so much and that we're allowing them to operate and get value out of the data wherever it lives. So data in motion and then you saw in data fabric search. We'll let you query not only the Splunk indices, but also H D. F s and s three buckets and more buckets to come. So more sinks if you will. So, really, what we're trying to do is say, we're just going to be your date a platform to help you get value >>Susan, you're a great leader and slung. Congratulations on your success again. They continue to grow every year. Splunk defies the critics. Now you're a market leader. Culture is a big part of this. What is your plans this year To take it to the next level? You're president of field worldwide, field operations, global business landscape. What are some of your goals and objectives on culture >>and the culture? So thank you, Jon. First of all, for your comments and were so committed to our culture, I think you know, as you grow so quickly, it takes a real effort to stay focused on culture way, have an incredible diversity and inclusion program. Onda We do way. It's a business imperative for us. Every single leader has diversity, diversity, inclusion, focuses and targets. And so I think that's a huge part of our culture. And the reason I say that, John, I don't know if you've ever heard about a 1,000,000 data points. Did anybody ever way Always talk about, you know in different different settings will share a couple of our 1,000,000 data points. What we want to make sure is a culture is that way. >>We >>have our employees showing up with their authentic self and because you do your best work when you can show up is your authentic self. And so we have people share a handful of their 1,000,000 data points at all different times throughout the year to get to know each other as individuals, as human beings and really understand what matters to each other. And I love that 1,000,000 data points culture, and I got that. We truly live it. And again it's It's about authenticity. And so I think that's what makes us incredibly special. >>And inclusion helps that trust >>fund elaboration, yes, and also just add to that. We're very proud of the fact that we made the fortune list this year for best places to work for women. So it shows that our focus, you know, we started. We started revealing our metrics just about two years ago, and we've had significant improvement way. Believe that what you focus on what you measure is what you improve. So we started measuring and improving it, and this year we made the list for a fortune that's called walking. It is Congratulations. Thank you. We're very excited about >>awesome on global expansion. I'm assuming is on the radar. Well, >>always, especially at this point. We're ready to double down and some of the tier one mark. It's a lovely for sure >>wasn't saying. Legend. President of worldwide field operations here inside the Cube. Where day to slung dot com 10th anniversary of their customer conference Our seventh year covering Splunk Amazing Ride They continue to ride the big wave. Thats a Q bring you all the data on insights here. I'm John Ferrier. Thanks for watching.

Published Date : Oct 23 2019

SUMMARY :

It's the Cube covering And, of course, the people in the field that that served customers. So in the keynote, bringing data to every outcome is really the theme. We're going to help you get you get value out of data wherever it lives. That next 20 mile stare in the marketplace, which is cloud native. And so it's all about instrument ing, so that when something does go wrong, of everything data, the access to the diversity, How is that impacting the field So I think the thing to understand is correct. So the world has certainly changes now, And so the ability to So you guys had the data processor. I want to get your thoughts on your new pricing options. And so it gives the customers flexibility so of the sales motions and position and you guys have out in the field. between an offering that might look like Splunk but may be targeting the SNB? So you can you can clutter up your environment with a bunch of point What's the Splunk pitch? I think you talk to his own haven He mentions own haven that was part of Splunk Ventures Fund. And so the Splunk Innovation Fund splint And it's not a separate nonprofit entity, but it is what we what we invest in. That's on the nonprofit side. A lot of companies are starting and getting off the ground for good things, but they're kind of like SMB, And so the ability for our ecosystem What's the ones you would call a really strong, the Yes See you sprung for traditional security for private patient privacy. I gotta ask you around your favorite moments here dot So data in motion and then you saw in data fabric search. Splunk defies the critics. so committed to our culture, I think you know, as you grow so quickly, it takes a real effort to have our employees showing up with their authentic self and because you do your best work when you can show up Believe that what you focus on what you measure I'm assuming is on the radar. We're ready to double down and some of the tier one mark. Thats a Q bring you all

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Seema Haji, Splunk | Splunk .conf19


 

>>live from Las Vegas. It's the Cube covering Splunk dot com. 19. Brought to you by spunk >>Welcome back, everyone to keep live coverage here in Las Vegas for Splunk dot com. 10th anniversary. 10 years of doing their big customer shows. Cubes. Seventh year of covering Splunk I'm John Ferrier, Host Cube. Our next guest is Cube. Alumni seem Haji, senior director and head of platform on industry for Splunk Knows the business way last topped. 2014 Great to see you. >>Good to see you again, John. You've been busy. I have. It's been a busy time. It's Plunk. >>You have been in the data business. We've been following your career for the years. Data stacks now Splunk on other endeavors. But you've been in the data, even swim in the data business. You've seen clouds scale, you understand. Open source. You understand kind of big dynamics. Splunk has a full enabling data platform. Started out with logs keeps moving along the by companies that interview. But this'll platform concept of enabling value valued customers has been a big part of the success that it continues to yield success every year. When people say no, what is successful data playful because everyone wants to own the data layer because we just want to get value on the data. So what as a product market, our product person, what is the date of platform? >>So it's really a question and, you know, you gonna hit the nail on the head when you said we've been talking about the data platform for several years, like decades. Almost so if you think about, you know, data platform, like, way back when and I'm dating myself. When I graduated from college, you know, people were looking for insights right there. Like give me a report, give me a dashboard way. Went into data, databases of data, warehouses. Enabling this you actually think about the data platform or data to everything. Platform is, as we explore. Call it. It has five critical elements in my in my mind. You know, the first is how do you get all of your information? Like the data that's coming in from networks, logs, applications, people, you and I generate a ton of data. How do we get this all together into a single place so you can get insights on it? 1 may think that it's pretty easy, but the truth is, we've been struggling as an industry with for decades. So it's fun to think what super unique is you can actually bring in any of the data. And some of the challenges that customers have had in the past is way forced them to structure this state of before they can ask questions of it. What's wrong? It's free form. You can bring it in any information and then structured when you're ready to ask that question. So you know a data platform. Number one is flexibility in the way you bring your data second. And you know this being the business is getting real time insights, alerts on your phone, real time decision ing and then you have, you know, operating in different ways on cloud on premises, hybrid environments. That's the third. And I think the fourth and the fifth are probably the most important, and into related is allowing like a good data platform caters to everyone in the or so from your most non technical business user to the most technical data admin I t. Guy security analysts with giving them the same information but allowing them to view it in many different ways and ask different questions of it. So we call this, you know, explained is from a product marketing in a business standpoint way Refer to it as many lenses on your same data. Good data platforms do that while allowing an empowering different users. So those are the five in my >>love kicking out on platform converses. Second, we could talk for now, but I know you got busy. I want to ask you all successful platforms in this modern era of rocket texture. When you get cloud scale, massive data volumes coming in need key building blocks. Take me through your view on why Splunk been successful plateau because you got a naval value from the dorm room to the boardroom. So we've gotta have that use case breath what you do. What key building blocks of this point. Data platform. >>Great question. And, you know, we've we've kind of figured this out is a cz. Well, a cz have been working on building out these building blocks at a most critical customers, right? Did you think about it? You start with the core, the index, if you will. And that's your place to bring you know, slung started with all your logs together and it's your single go to place then, as you think about it, with working with customers, they need massive date engines. So what we just announced today the general availability of data stream processor and data fabric search. It allows you to have those two massive engines from How do I bring my streaming data in to have Can I do massive scale processing? Thea other elements around a machine learning right. So in a world where we're moving to automation, that's super critical to the success. And then you have consuming the way you consume insights or uses consuming sites. If you think about you and I and this amount of time we spend on our phone, how do we make it easy for people to act on their information to those your core platform building blocks give index. You have your date engines, you have a I am l. You have your business analytics and then you have your portfolios on top, which is use case specific, if you will. For I t for security and then for de mops. >>That's awesome. And let's get into the news you were your product. Kino today? Yes, they was opening day. But I want to read the headline from Lung press release and commentary. Don't get your reaction to it. Splunk Enterprising X Man's data access with data fabric search and data stream processor powers Uses with context and collaboration keywords context in their collaboration. House search is a hard problem. Discovery. We've seen carnage and people trying things. You guys do a lot of data. Lot of diverse date has been a big team here, right? Your customers have grown with more data coming in. Why these two features important. What's the keys? Behind the fabric search on the data processor is that the real time is the date acceleration. What are some of the key value points? What people know about the fabric surge processor. >>So actually, let me start with the data stream processor. You know, with DSP, what we're really doing is looking at streaming data. So when you think about the real time customers I ot sensor data, anything that's coming on the wire data stream processor lets you bring that in display. Now, the uniqueness of data stream processor is you wanted Thio, you didn't have to bring it in. Splunk. You can actually like process that live on the wire and it works just as well. Not do fabric search. It's, you know, you alluded to this earlier. It's how do you search across your massive data leaks warehouses that exist without having to bring it all in one place. So in the product, he notes Demo. Today we showed a really cool demo of a business and bliss user, really solving a business problem while searching across S three Duke and data that's sitting in instruct and then with the fabric search, you can also do massive, like federated, like global size searches on the context and collaboration. That's really once you have all this data in Splunk, how do you How do you like your users? Consume it right? And that's the mobile connected experiences A cz well, a cz Phantom and Victor Rapps like really activating this data in automating it. >>I want to get your thoughts on something that we've been seeing on the Q. And I've been kind of promoting for about a year now, and it really came back for you. Go back to the early days of duping big data. And, you know, you know, those days getting diverse data is hard. And so because it's a different formats on the database scheme is Andorran structured to find that databases in a way hamper hinder that capability. We've been saying that diverse data gives a better machine, makes machine learning better. Machine learning is a day I provides business benefits. This flywheel is really important. And can you give an example of where that's playing out and spunk? Because that seems to be the magic right now. Is that getting the data together, knowing what day it is? No blind spots. As much as that is, it's possible. But getting that flag will doing better. Better diverse data, better machine learning better. Ay, I better I better business value. I >>think it comes down to the word divers, right? So when you're looking at data coming in from many different sources, you also get a holistic perspective on what's going on in your business. You get the insight on what your customers may be doing in engaging with your business. You get insight on how your infrastructure is performing and the way you can optimize people to the business from you know you need to. The ops and operations is to like how customers are working and interacting with your business. The other piece is when you think about machine learning in the I A. CZ, you automate this. It's a lot easier when you have the holistic context, right? So, you know, diverse data means more context. More context means better insight into what you're trying to get to. It's just gonna rounds out. The perspective I often refer to it is it's adding a new dimension to something you already know >>and opens up a whole nother conscious around. What is the practitioners? Role? Not just a database administrator is setting up databases because you're getting at, you know, context is important. What's the data about the data? What dough I keep what should be addressable foran application. Is this relevant content for this some day, it is more valuable than others at any given time, so address ability becomes a big thing. What's your vision around this idea of data address ability for applications? >>So, you know, just going back to what you said about the administrators and the doers we call them the doers there. The innovators right there. The bill, people building the cool stuff. And so when you actually can bring these elements in for them, you really are giving them the ability to innovate and do better and have that accessibility into the information and really kind of like, you know, like Bill the best that they could write. So, you know, we've been saying Turn data into doing and it really is true. Like these are again the architects of what's happening and they're the people, like taking all this diverse data, taking the machine, learning, taking the technology of the building blocks and then turning it into, like, hold doing that we d'oh! >>It's interesting with markets change him. It actually changed the role of the database person makes them broader, more powerful. >>Yes, and because you know they're the ones fueling the business. >>Thanks for coming. I really appreciate the insight. I wish we had more time on a personal question. What's exciting You in the industry these days? Actually, you're exploring. Companies continue to grow from start up the i p o massive growth now to a whole nother level of market leadership to defend that you put some good products out there. What? What are you getting excited about these days from tech standpoint? >>You know, I think it's we're finally getting it. We're finally getting what you know. Being a data to everything. Platform is, for example, right after the keynote. I had more than a few people come up to me and say, Well, you know, that made sense, right? Like when we think about Splunk is the data to everything platform on what data platforms are meant to dio and how they should operate. So I think the industry is finally getting their What's exciting me next is if you look behind us and all the industry traction that we're seeing. So you know, taking technology and data beyond. And really enabling businesses from financial service is to healthcare to manufacturers to do more. You know, the businesses that traditionally, like, maybe have not been adopting technology as fast as software companies. And now we're seeing that, and that's super exciting. >>You know, I always get into these kind of philosophical debates with people. Either on the Cube are are off the Cube, where you know what is a platform success look like, you know, I always say, I want to get your reaction to this. I always say, if it's got applications or things being enabled value on a healthy ecosystem, so do you agree with that statement? And if so, what's the proof points for Splunk on those two things? What is defining that? What a successful platform looks like? >>You know that I do agree with you. And when I think about a successful platform, it's if I look around this room and just see how you know, like New York Presbyterian as using Splunk Thio like we heard from Dell today an intel. So when you see the spectrum of customers using Splunk across a variety of successes, it's that super exciting to me that tells me that you know what it is everything when you say date it. Everything >>all right? We got a fun job these days. >>D'oh to be here. So it's great. >>Great to see you. Thanks for coming back on the Cube. I'm looking forward to catching up. I'm John Kerry here on the Cube. Let's see what she's awesome. Cube alumni from 2014. Now it's blonde leading the product efforts and marketing. I'm John. Where were you watching the Q. Be right back after this short break

Published Date : Oct 23 2019

SUMMARY :

19. Brought to you by spunk Splunk Knows the business way last topped. Good to see you again, John. You have been in the data business. in the way you bring your data second. I want to ask you all successful platforms in this modern era of rocket texture. go to place then, as you think about it, with working with customers, And let's get into the news you were your product. how do you How do you like your users? And, you know, you know, those days getting people to the business from you know you need to. you know, context is important. that accessibility into the information and really kind of like, you know, It actually changed the role of the database person makes them What are you getting excited about these days from tech standpoint? I had more than a few people come up to me and say, Well, you know, that made sense, where you know what is a platform success look like, you know, I always say, I want to get your reaction to this. it's that super exciting to me that tells me that you know what it is everything when you say date it. all right? D'oh to be here. Where were you watching the Q.

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Jane Hite-Syed, Carol Jones, & Suzanne McGovern | Splunk .conf19


 

>>live from Las Vegas. It's the Cube covering Splunk dot com. 19. Brought to you by spunk. >>Okay, welcome back. Everyone secures live coverage in Las Vegas response dot com. I'm John Ferrier, host of the Cube. We're here for three days is a spunk. Spunk dot com 10 anniversary of their end user conference way Got some great guests here. They talk about diversity, inclusion breaking the barrier. Women in tech We got some great guests. Jane Heights, I add Si io National government service is Thanks for joining us. Appreciate it. Carol Jones, CEO Sandy and National Labs from Albuquerque Think coming on to CEOs of excited Suzanne McGovern. Diversity and inclusion talent leader for Splunk Thanks for guys joining us. Really appreciate it. I want to get into a panel you guys discuss because this is the area of really important to the workforce. Global workforce is made up of men and women, but most of the software text built by mostly men. But we get that second. I want to get in, find out what you guys are doing in your rolls because you guys, the journey is breaking through the barrier. Start with you. What's your role. What do you do? Their CEO. >>So I am CEO for National Government Service Is we do Medicare claims processing for the federal government. We also have a number of I t contracts with CMS. And, um, I organ. I have an organization of 331 people. Very different organization, Data center, infrastructure security gambit of I t, if you will. A great group of people divers were in Baltimore. Where? In Indianapolis. We're out of the kingdom office. How >>long have you been in 19 >>My career. So yes. Yeah. The waves. Yes. I have seen the waves have Daryl >>Jones and I'm c i o same National Laboratories. It's a federally funded research and development center. So we do research and development from on behalf of the U. S. Government. I have about 500 employees and 400 contractors. So we provide the I T for Sadia, all gametes of it, including some classified environments. >>A lot of security, your role. What's wrong? >>I'm the chief diversity officer. It's Plus I get the pleasure to do that every day. A swell, a cz. It's everyone's job. Not just magically explode. But I'm very honored to do that. How to look after talent. >>I want to compliment you guys on your new branding. Thank not only is a cool and really picking orange, but also that position is very broad and everything is trade message. But the big posters have diversity. Not a bunch of men on the posters. So congratulations, it's anger. Representative is really important. Worth mentioning. Okay, let's start with the journey. The topic you guys just talked about on a panel here in Las Vegas is female leaders smashing the glass ceiling. So when you smash his last ceiling, did you get caught? Was her bleeding? What happened? Take us for your journey. What was big? Take away. What's the learnings? Share your stories. >>Well, a lot of it, as I shared today with Panel, is really learning and be having that Lerner mindset and learning from something that you do, which is part of your life. And I use the example of I'm married to an Indian Muslim, went to India, spent some time with his family, and they told me Let's be ready at 6 30 and I said, Okay, I'm ready. I'm ready. Dressed in 6 30 nobody else was ready. And everyone in the room said, Well, we're gonna have Chai first we're gonna have some tea And I was like, Well, you said 6 30 and I'm ready And, um, everyone said, Well, you know, we need to relax. We need to connect. We need to have some time So I took that back and said, You know what? We all need to make time for tea Way. All need to connect with our people and the individuals that work with us, And I've kind of taken that on through the last 20 years of being married, Tim. But connecting with individuals and your teams and your partner's is what's important and as what Lead Meeks. I've built those allies and that great group of people that >>being people centric, relationship driven, not so much chasing promotions or those kinds. >>That's what's worked for me. Yes, >>Carol, it's been your journey. Stories >>start a little bit of beginnings. I've been in Tech over 30 years. I got a bachelor's and marketing, and then I was looking to get my master's. So I got, um, I s degree, but I didn't know even to go into that field. So my professor said you needed to go into my s, so don't know that's too hard. You can't do that. You know, you could do it. So it's always been challenging myself and continuing learning. I worked at IBM then I was there in the time when they did great layoffs. So no, e he was 93 right to left. Only wonder he's gonna be left by the end of the year. >>You know, for the younger audience out there M I s stands from management information systems. Before that, there was data processing division which actually relevant today. Quite a journey. What a great spirit. What's the one thing that you could share? Folks, this is a lot of young women coming into the workforce, and a lot of people are looking at inspirational figures like yourselves that have been there and done that. There's a lot of mentoring going on is a lot of navigation for young women and understand minorities. And they just you guys, there's no real playbook. You guys have experiences. What's your advice, folks out watching >>my number one advice. And I gave this to people who are wanting to go into leadership. Trust yourself. Trust to you. Are you all got to this place because of the successful person you are and just continue to trust yourself to take advantage of those opportunities. Take a risk. I took a risk when my total focus was in Medicare. I was asked to do another job and I took another, you know, position. And it wasn't in Medicare. So you have to take those opportunities and risk and just trust that you're gonna get yourself. >>Carol. You're >>similar. It's to continue to grow and to be resilient, there'll be times in your career like a layoff where you don't know what you're gonna do. You bounce back and make it into uneven. Better job on. Take risks. I took a risk. I went into cybersecurity. Spent 10 years there, continuing learning and the Brazilian >>learnings key, right? I mean, one of the things about security mentioned 10 years. So much has changed, hasn't it? >>Well, it's bad. Guys still outnumber the good guys. That has changed faster. Exactly. Technologies change. >>Just talk about the diversity inclusion efforts. You guys have a Splunk Splunk cultures very open transparent on the technology solutions very enabling you actually enabling a lot of change on the solution side. Now we're seeing tech for good kind of stories because Texas Tech Tech for business. But also you're seeing speed and times value time to mission value, a new term way kicked around this morning. It's time to mission value. >>Yes. So I'm glad you mentioned data, right? We're data company, and we're very proud that we actually whole star diversity inclusion numbers, right? So way moved the needle 1.8% on gender last year, year on year pride, but not satisfied. We understand that there's much more to diversity inclusion than just gender, But our strategy is threefold for diversity. Inclusion. So it's work force, workplace marketplace farces around just where talk is improving our representation so that these women are no longer the only. These are in the minority that were much more represented, and we're lucky we have three women and our board. We have four women in our C suite, so we're making good good progress. But there's a lot more to do, and as I say, it's not just about gender. We want to do way, nor the innovation is fueled by diversity. So we want to try. You know, folks of different races, different ethnicity, military veterans, people with disability. We need everyone. It's belongs to be, since >>you guys are all three leaders in the industry, Thanks for coming on. Appreciate that. I want to ask you guys because culture seems to be a common thread. I mean, I do so money talks and interviews with leaders for all types, from digital transformation to Dev ops, the security and they always talk speeds in fees. But all the change comes from culture people on what I'm seeing is a pattern of success. Diversity inclusion works well if it's in the culture of the company, so one filter for anyone a woman or anyone is this is a company culturally aligned with it. So that's the question is what do you do when you have a culture that's aligned with it? And what do you do? There's a culture that's not allow, so you want to get out. But how do you unwind and how do you navigate and how do you see the size of signals? Because the date is there >>a way to certainly really harness and failed a culture of inclusion. And that's through employee resource groups in particular. So it's plunks. More than 50% of our spelunkers are actually members. Followers are allies on employee resource. So gives community. It gives that sense of inclusion so that everyone could bring their whole Selves to work. So, to your point, it really does build a different culture, different level of connection. And it's super different. >>Any thoughts on culture and signals look for good, bad, ugly, I mean, because you see a good ways taken right. Why not >>take a chance, right? Right. No, I think, you know, like you look at it and you decide, like some young women we were talking to, You know, Is this the right company for you? And if not, can you find an ally? You know, it's a feeling that the culture isn't there and helped educate him on help to get him to be Jack of what does he and his leaders, I think we have to always ask ourselves, Are we being inclusive for everyone >>and mine? I would spend it a little bit. Is that diversity and thoughts And how? When I joined this organization. Culture is a big factor that needs to change and some of the things that I'm working on, but to bring people to the table and hear those different thoughts and listen to them because they all do think differently. No matter color, race, gender, that sort of thing. So diversity and thought is really something that I try to focus in on >>carry. Palin was just on the Cuban CMO of Splunk and top of the logo's on the branding and, she said, was a great team effort. Love that because she's just really cool about that. And she said we had a lot of diversity and thought, which is a code word for debate. So when you have diversity, I want to get your thoughts on this because this is interesting. We live in a time where speed is a competitive advantage speed, creativity, productivity, relevance, scale. These air kind of the key kind of modern efforts. Diversity could slow things down, too, so but the benefit of diversity is more thought, more access to data. So the question is, what do you guys think about how companies or individuals could not lose the speed keep the game going on the speed and scale and get the benefits of the diversity because you don't want things to grind down. Toe halts way Slugs in the speed game get data more diverse. Data comes in. That's a technical issue. But with diversity, you >>want a challenge that, to be honest, because we're a data company in the details. Irrefutable. Right? So gender diverse Teams up inform homogeneous teams by about 15% if you take that to race and ethnicity was up to 33%. Companies like ourselves, of course, their numbers see an uptick in share price. It's a business imperative, right? We get that. It's the right thing to do. But this notion that it slows things down, you find a way right. You're really high performance. You find a way best time. So it doesn't always come fast, right? Sometimes it's about patients and leadership. So I'm on the side of data and the data is there. If you tickle, di bear seems just perform better, >>so if it is slowing down, your position would be that it's not working >>well. Yes, I know. I think you got to find a way to work together, you know? And that's a beautiful thing about places like spun were hyper cool, right? It's crazy. Tons of work to do different things were just talking about this in the break way have this unwritten rule that we don't hire. I'll see jerks for >>gender neutral data, saris, origin, gender neutral data. >>Yeah, absolutely no hiring folks are really gonna, you know, have a different cultural impact there. No cultural adds the organization way. Need everyone on bats. Beautiful thing. And that's what makes it special. >>I think you know, is you start to work and be more inclusive. You start to build trust. So it goes back to what Jane was talking about relationships. And so you gotta have that foundation and you can move fast and still be reversed. I >>think that's a very key point. Trust is critical because people are taking chances whether they're male or female. If the team works there like you see a Splunk, it shouldn't be an issue becomes an issue when it's issue. All right, so big Walk away and learnings over the years in your journey. What was some moments of greatness? Moments of struggle where you brought your whole self to bear around resolving in persevering what were some challenges in growth moments that really made a difference in your life breaking through that ceiling. >>Wow. Well, um, I'm a breast cancer survivor, and I, uh, used my job and my strength to pull me through that. And I was working during the time, and I had a great leader who took it upon herself to make sure that I could work if I wanted. Thio are not. And it really opened that up for me to be able to say, I can still bring my whole self, whatever that is today that I'm doing. And I look back at that time and that was a strength from inside that gave me that trust myself. You're going to get through it. And that was a challenging personal time, But yet had so many learnings in it, from a career perspective to >>story thanks for sharing Caroline stories and struggles and successes that made him big impact of you. Your >>life. It was my first level one manager job. I got into cybersecurity and I didn't know what I was doing. I came back. My boss of Carol. I don't know what you did this year, and so I really had to learn to communicate. But prior to that, you know that I would never have been on TV. Never would have done public speaking like we did today. So I had to hire a coach and learn hadn't forward on communications. Thanks for sharing stories, I think a >>pivotal moment for me. I was in management, consultants say, for the first half of my career, Dad's first child and I was on the highway with a local Klein seven in the morning. Closet Night started on a Sunday midday, so I didn't see her a week the first night. I know many women who do it just wasn't my personal choice. So I decided to take a roll internal and not find Jason and was told that my career would be over, that I would be on a track, that I wouldn't get partner anymore. And it really wasn't the case. I find my passions in the people agenda did leadership development. I didn't teach our role. I got into diversity, including which I absolutely love. So I think some of those pivotal moments you talked about resilient earlier in the panel is just to dig, dying to know what's important to you personally and for the family and really follow your to north and you know, it works out in the end, >>you guys air inspiration. Thank you for sharing that, I guess on a personal question for me, as a male, there's a lot of men who want to do good. They want to be inclusive as well. Some don't know what to do. Don't even are free to ask for directions, right? So what would you advise men? How could they help in today's culture to move the needle forward, to support beach there from trust and all these critical things that make a difference what you say to that? >>So the research says that women don't suffer from a lack of mentorship. The sucker suffer from a lack of advocacy. So I would say if you want to do something super easy and impactful, go advocate for women, go advocate for women. You know who is amazing I there and go help her forward >>in Korea. And you can do that. Whatever gender you are, you can advocate for others. Yeah, also echo the advocacy. I would agree. >>Trust relationships, yes, across the board >>way, said Thio. Some of the women and our allies today WAAS bring your whole self. And I would just encourage men to do that, to bring your whole self to work, because that's what speeds up the data exchange. That's what it speeds up. Results >>take a chance, >>Take a chance, bring your whole self >>get trust going right. He opened a communicated and look at the date on the photo booth. Datable driver. Thank you guys so much for sharing your stories in The Cube, you think. Uses the stories on the Cube segments. Cube coverage here in Las Vegas for the 10th stop. Compass Accused seventh year John Ferrier with Q. Thanks for watching.

Published Date : Oct 23 2019

SUMMARY :

19. Brought to you by spunk. I want to get in, find out what you guys are doing in your rolls if you will. I have seen the waves have Daryl So we do research and development from on behalf of the U. A lot of security, your role. It's Plus I get the pleasure to do that I want to compliment you guys on your new branding. and be having that Lerner mindset and learning from something that you do, being people centric, relationship driven, not so much chasing promotions That's what's worked for me. Carol, it's been your journey. So my professor said you needed to go into my s, so don't know that's too hard. What's the one thing that you could share? of the successful person you are and just continue to trust yourself to take advantage of You're and the Brazilian I mean, one of the things about security mentioned 10 years. Guys still outnumber the good guys. very enabling you actually enabling a lot of change on the solution side. These are in the minority that were much more represented, So that's the question is what do you do So, to your point, it really does build a different culture, because you see a good ways taken right. And if not, can you find an ally? Culture is a big factor that needs to change and some of the things that I'm working on, So the question is, what do you guys think about how So I'm on the side of data and the data is there. I think you got to find a way to work together, really gonna, you know, have a different cultural impact there. I think you know, is you start to work and be more inclusive. If the team works there like you see a Splunk, it shouldn't be an issue And I look back at that time and that that made him big impact of you. I don't know what you did this year, and so I really you talked about resilient earlier in the panel is just to dig, dying to know what's important to you So what would you advise men? So I would say if you want to do something super easy And you can do that. to bring your whole self to work, because that's what speeds up the data exchange. Thank you guys so much for sharing your

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Haiyan Song & Oliver Friedrichs, Splunk | Splunk .conf2019


 

>>live from Las Vegas. It's the Cube covering Splunk dot com. 19. Brought to You by spunk >>Hey, welcome back. Everyone's two cubes coverage here in Las Vegas for spunk dot com. 19 dot com 19. This is slugs. 10th year doing dot Com Cube seventh year of coverage. We've watched the progression have security data market log files. Getting the data data exhaust turned into gold nuggets now is the centerpiece of data security, data protection and a variety of other great things and important things going on. And we're here to great guests from slug i n songs. Vice president and general manager of security markets and Friedrichs, a VP of security automation. Guys, great to see you again. We just saw you and there's reinforce. Thanks for coming back. >>Thank you for having us. >>So you guys announced security operation Sweet last year. Okay, now it's being discussed here. What's the update? What our customers doing? How are they embracing the security piece of it? >>Wow. Well, it's being a very busy year for us. Way really updated the entire suite. More innovation going in. Yes, six. Tato got announce and phantom and you be a every product is getting some major enhancement for concealing scale. For example, years now way have customers running in the cloud like 15 terabytes, and that's like three X and from It's like 50 terrifies 50 with Search has classes. So that's one example and fend him throughout the years is just lots of capabilities. We're adding a case. Management was a major theme, and that's actually the release before the current one. So we'll be, really, you know, 80 and focusing on that just to summarize sort of sweet right. You be a continue to be machine learning driven, and there's a lot of maturity that's that's going into the product, and there's a lot of more scale and backup. Restore was like one of the major features, because become more mission critical. But what's really, really, really exciting? It's how we're using a new product called Mission Control to bring everything all together. >>I want to get into the Mission control because I love that announcement. Just love The name was behind it, but staying on the sweet when they're talking about it's a portfolio. One of the things that's been consistent every year at dot com of our coverage and reporting has been wth e evolution of a platform on enabling platform. So has that evolves? What does the guiding principles remain? The same. How you guys sing because now you're shipping it. It's available. It's not just a point. Product is a portfolio and an ecosystem falling behind it. You know the APP, showcase, developer, Security and Compliance Foundation and platforms on Just I T ops and A I ops are having. So you have a variety of things coming out of for what's the guiding principle these days is continuing to push the security. You share the vision >>guiding principle and division. It's really way believe the world. As we digitize more as everything's happening, machines speed as people really need to go to analytics to bring insides into things and bring data into doing that's that's really turning that into doing so. It's the security nerve center vision that continue guide what we do, and we believe Security nerve center needs really data analytics and operations to come together and again, I'm gonna tell you, Mission Control is one of the first examples that we bring all of the entire stack together and you talk about ecosystem. It takes a village is a team sport. And I'm so excited to see everybody here. And we've done a lot of integrations as part of sweets to continue to mature more than 1900 AP I integrations more than 300 APS. Justice Phantom alone. That's a lot of automated actions. People can take >>the response from the people in the hallways and also the interviews have been very positive. I gotta get to Mission Control. Phantom was a huge success. You're a big part of building taking that into the world now. Part was flung. Mission Control. Love the name Mission Control. This is the headline, by the way, Splunk Mission Control takes off super sharp itching security operations. So I think Mission Control, I think NASA launching rockets Space X Really new innovation. Really big story behind his unification. You share where this came from, what it is what's in the announcement? >>Yeah. So this is all about optimizing how sock analysts actually work. So if you think about it, a sock typically is made up of literally a dozen different products and technologies that are all different consuls, different vendors, different tabs in your Web browser, so it for an analyst to do their job literally pivoting between all of these consoles. We call it swivel chair syndrome, like you're literally are frantically moving between different products. Mission Control ties those together, and we started by tying slugs products together. So we allow you to take our sin, which is enterprise security, or you be a product's monkey. Be a and phantom, which is our automation and orchestration platformer sore platform and manage them and integrate them into one single presentation layer to be able to provide that unified sock experience for the analyst So it it's an industry first, but it also boosts productivity. Leading analysts do their job more effectively to reduce the time it takes. So now you're able to both automate, investigate and detect in one unified presentation, layer or work surface. >>You know, the name evokes, you know, dashboards, NASA. But what that really was wasn't an accumulation, an extraction of data into service air, where people who were analysts do their job and managed launching rockets. But I want to ask you a question. Because of this, all is based on the underpinnings of massive amounts of volume of data and the old expression Rising tide floats all boats also is rising tide floats, Maur adversaries ransomware attacks is data attacks are everywhere. But also there's value in that data. So as the data volume grows, this is a big deal. How does mission Control help me manage to take advantage of that all you How do you guys see that playing out? >>Yes, Emission control really optimizes the time it takes to resolving incident. Ultimately, because you're able to now orient all of your investigation around a single notable event eso It provides a kn optimal work surface where an analyst can see the event interrogated, investigated triage, they can collaborate with others. So if I want to pull you into my investigation, we can use a chat ops that capability, whether it's directly in mission control or slack integration waken manage a case like you would with a normal case management toe be ableto drive your incident to closure, leveraging a case template. So if I want to pull in crisis communications team my legal team, my external forensics team, and help them work together as well. Case management lets me do that in triage that event. It also does something really powerful. High end mentioned. The operations layer the analytics in the data layer. Mission Control ties together the operational layer where you and I are doing work to the data layer underneath. So we're able to now run worries directly from our operational layer into the data layer like SPL quarries, which spunk is built on from the cloud where Mission Control is delivered from two on premise Face Plunk installations So you could have Michigan still running in the Cloud Splunk running on premise, and you could have multiple Splunk on premise installs. You could have won in one city, another one in another city or even another country. You could have a Splunk instance in the Cloud, and Mission Control will connect all of those tying them together for investigative purposes. So it's very powerful. >>That's a first huge, powerful when this comes back to the the new branding data to everywhere, and I see the themes everywhere, the new colors, new brake congratulations. But it's about things. What do ours doing stuff, thinking and making things happen. Connecting these layers not easy, okay? And diverse data is hard. Thio get access to, but diverse data creates great machine learning. Ay, ay, ay, ay, ay creates great business value. So way see a flywheel development and you guys got going on here. Can you elaborate on that? Dated everywhere And why this connective tissue that you're talking about is so important? Is it access to the war data? Is that flywheel happening? How do you see that playing out? >>I'll start with that because they were so excited where data to everything company or new tagline is turning data into doing. And this wouldn't be possible without technologies like Phantom coming in right way have traditionally been doing really great with enterprise was data platforms. And with an Alex now was phantom. We can turn that into doing now with some of the new solutions around data stream processing. Now we're able to do a lot of things in real time. On you mentioned about the scale, right scales changes everything. So for us, I think we're uniquely positioned in this new age of data, and it's exploding. But we have the technology to help your payment, and it's representing your business way. Have the analytics to help you understand the insights, and it's really the ones gonna impact day today enabling your business. And we have two engine to help you take actions. That's the exciting part. >>Is that what this flywheel, because diverse data is sounds great, makes sense more data way, see better? The machines can respond, and hopefully there's no blind spots that creates good eye. That kind of knows that if they're in data, but customers may not have the ability to do that. I think that's where the connecting these platforms together is important, because if you guys could bring on the data, it could be ugly data on his Chuck's data data, data, data. But it's not always in the form you need. Things has always been a challenge in the industry. How do you see that Flywheel? Yeah, developing. >>Yeah, I think one of the challenges is the normalization of the data. How do you normalize it across vendors or devices, you know. So if I have firewalls from Cisco, Palo Alto Checkpoint Jennifer alive, that day is not the same. But a lot of it is firewall blocked data, for example, that I want to feed into my SIM or my data platform and analyze similarly across endpoint vendors. You know you have semantic McAfee crowdstrike in all of these >>vendors, so normalization >>is really key and normalizing that data effectively so that you can look me in at the entire environment as a single from a single pane of glass. Essentially, that's response does really well is both our scheme on reed ability to be able to quarry that data without having a scheme in place. But then also, the normalization of that data eyes really key. And then it comes down to writing the correlation searches our analytics stories to find the attacks in that data. Next, right. And that's where we provide E s content updates, for example, that provide out of the box examples on how to look for threats in that data. >>So I'm gonna get you guys reaction to some observations that we've made on the Q. In the spirit of our cube observe ability we talked to people are CEOs is si sos about how they cloud security from collecting laws and workloads, tracking cloud APS and on premise infrastructure. And we ask them who's protecting this? Who is your go to security vendors? It was interesting because Cloud was in their cloud is number one if it's cloud are not number one, but they used to clear rely on tools in the cloud. But then, when asked on premise, Who's the number one? Splunk clearly comes up and pretty much every conversation. Xanatos. Not a scientific survey, it's more of it handpicks. But that means it's funk is essentially the number one provider with customers in terms of managing those workloads logs across ABS. But the cloud is now a new equation because now you've got Amazon, Azur and Google all upping their game on cloud security. You guys partner with it? So how do you guys see that? How do you talk cutters? Because with an enabling platform and you guys are offering you're enabling applications. Clouds have Apple case. So how do you guys tell that story with customers? Is your number one right now? How do you thread that needle into this explosive data in the cloud data on premise. What's the story? >>So I wish you were part of our security super session. We actually spent a lot of energy talking about how the cloud is shifting the paradigm paradigm of how software gets billed, deployed and consumed. How security needs to really sort of rethink where we start, right? We need to shift left. We need to make sure that I think you use the word observe ability, right? T you got to start from there. That's why as a company we bought, you know, signal effects and all the others. So the story for us is start from our ability to work with all the partners. You know, they're all like great partners of ours AWS and G, C, P and Microsoft. In many ways, because ecosystem for cloud it's important. We're taking cloud data. We're building cloud security models. Actually, a research team just released that today. Check that out and we'll be working with customers and building more and more use cases. Way also spend a lot of time with her. See, So customer advisory council just happened yesterday talking about how they would like us to help them, and part of that they were super super excited. The other part is what we didn't understand how complicated this is. So I think the story have to start in the cloudy world. You've gotto do security by design. You gotta think about automation because automation is everywhere. How deployment happens. I think we're really sit in a very interesting intersection off that we bring the cloud and on prime together >>the mission, See says, I want to get cameras in that room. I'm sure they don't want any cameras in the sea. So room Oliver taking that to the next level. It's a complexity is not necessarily a bad thing, because software contract away complexity is from the history of the computer industry that that's where innovation could happen, taking away complexity. How do you see that? Because Cloud is a benefit, it shouldn't be a hindrance. So you guys were right in the middle of this big wave. What? You're taking all this? >>Yeah. Look, I think Cloud is inevitable. I would say all of our customers in some form or another, are moving to the cloud, so our goal is to be not only deliver solutions from the cloud, but to protect them when they're in the cloud. So being able to work with cloud data source types, whether it's a jury, w s, G, C P and so on, is essential across our entire portfolio, whether it's enterprise security but also phantom. You know, one exciting announcement that we made today is we're open sourcing 300 phantom maps and making making him available with the Apache to get a license on get hubs so you'll be able to take integrations for Cloud Service is, like many eight of US service is, for example, extend them, share them in the community, and it allows our customers to leverage that ecosystem to be able to benefit from each other. So cloud is something that we work with not only from detection getting data in, but then also taking action on the cloud to be. Will it protect yourself? Whether it's you, I want to suspend an Amazon on your instance right to be able to stop it when it's when it's infected. For example, right those air it's finishing that whole Oodle Ooh and the investigate monitor, analyze act cycle for the cloud as we do with on from it. >>I think you guys in a really good position again citizen 2013. But I think my adjustment today would be talking to Andy Jackson, CEO of AWS. He and I always talk all the time around question he gets every year. Is Amazon going to kill the ecosystem? Runs afraid Amazon, he says. John. No, we rely on third party. Our ecosystem is super important. And I think as on premises and hybrid cloud becomes so critical. And certainly the Io ti equations with industrial really makes you guys really in a good position. So I think Amazon would agree. Having third party if you wanna call it that. I mean, a supplier is a critical linchpin today that needs to be scalable, >>and we need equal system for security way. You know, you one of the things I shared is really an asymmetric warfare. Where's the anniversary? You talk about a I and machine learning data at the end of the day is the oxygen for really powering that arm race. And for us, if we don't collaborate as ecosystem, we're not gonna have a apprehend because the other site has always say there's no regulations. There's no lawyers they can share. They can do whatever. So I think as a call to action for our industry way, gotta work together. Way got to really sort of share and events or industry together. >>Congratulations on all the new shipping General availability of E s six point. Oh, Phantoms continue to be a great success. You guys on the open source got an APB out there? You got Mission Control. Guys, keep on evolving Splunk platform. You got ABS showcase here. Good stuff. >>Beginning of the new date. Excited. >>We're riding the waves together with Splunk. Been there from day one, actually 30 year in but their 10th year dot com our seventh year covering Splunk. I'm John Ferrier. Thanks for watching. We'll be back with more live coverage. Three days of cube coverage here in Las Vegas. We'll be right back.

Published Date : Oct 22 2019

SUMMARY :

It's the Cube covering great to see you again. So you guys announced security operation Sweet last year. So we'll be, really, you know, 80 and focusing on that just to So you have a variety of things coming out Mission Control is one of the first examples that we bring all of the entire stack together You're a big part of building taking that into the world now. So we allow you to take our sin, which is enterprise security, or you be a product's monkey. You know, the name evokes, you know, dashboards, NASA. So if I want to pull you into my investigation, we can use a chat ops that capability, whether it's directly in mission So way see a flywheel development and you guys got going on here. Have the analytics to help you understand But it's not always in the form you need. that day is not the same. the correlation searches our analytics stories to find the attacks in that data. So how do you guys see that? We need to make sure that I think you use the word observe So room Oliver taking that to the next level. from the cloud, but to protect them when they're in the cloud. And certainly the Io ti equations with industrial really makes you guys really So I think as a call to action for our industry way, You guys on the open source got an APB out there? Beginning of the new date. We're riding the waves together with Splunk.

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Vaughn Stewart, Pure Storage & Bharath Aleti, Splunk | Pure Accelerate 2019


 

>> from Austin, Texas. It's Theo Cube, covering pure storage. Accelerate 2019. Brought to you by pure storage. >> Welcome back to the Cube. Lisa Martin Day Volante is my co host were a pure accelerate 2019 in Austin, Texas. A couple of guests joining us. Next. Please welcome Barack elected director product management for slunk. Welcome back to the Cube. Thank you. And guess who's back. Von Stewart. V. P. A. Technology from pure Avon. Welcome back. >> Hey, thanks for having us guys really excited about this topic. >> We are too. All right, so But we'll start with you. Since you're so excited in your nice orange pocket square is peeking out of your jacket there. Talk about the Splunk, your relationship. Long relationship, new offerings, joint value. What's going on? >> Great set up. So Splunk impure have had a long relationship around accelerating customers analytics The speed at which they can get their questions answered the rate at which they could ingest data right to build just more sources. Look at more data, get faster time to take action. However, I shouldn't be leading this conversation because Split Split has released a new architecture, a significant evolution if you will from the traditional Splunk architectural was built off of Daz and a shared nothing architecture. Leveraging replicas, right? Very similar what you'd have with, like, say, in H D. F s Work it load or H c. I. For those who aren't in the analytic space, they've released the new architecture that's disaggregated based off of cashing and an object store construct called Smart Store, which Broth is the product manager for? >> All right, tell us about that. >> So we release a smart for the future as part of spunk Enterprise. $7 to about a near back back in September Timeframe. Really Genesis or Strong Smart Strong goes back to the key customer problem that we were looking to solve. So one of our customers, they're already ingesting a large volume of data, but the need to retain the data for twice, then one of Peter and in today's architecture, what it required was them to kind of lean nearly scale on the amount of hardware. What we realized it. Sooner or later, all customers are going to run into this issue. But if they want in just more data or reading the data for longer periods, of time, they're going to run into this cost ceiling sooner or later on. The challenge is that into this architecture, today's distributes killer dark picture that we have today, which of all, about 10 years back, with the evolution of the Duke in this particular architecture, the computer and story Jacqui located. And because computer storage acqua located, it allows us to process large volumes of data. But if you look at the demand today, we can see that the demand for storage or placing the demand for computer So these are, too to directly opposite trans that we're seeing in the market space. If you need to basically provide performance at scale, there needs to be a better model. They need a better solution than what we had right now. So that's the reason we basically brought Smart store on denounced availability last September. What's Marceau brings to the table is that a D couples computer and storage, So now you can scale storage independent of computers, so if you need more storage or if you need to read in for longer periods of time, you can just kill independent on the storage and with level age, remote object stores like Bill Flash bid to provide that data depository. But most of your active data said still decides locally on the indexers. So what we did was basically broke the paradigm off computer storage location, and we had a small twist. He said that now the computer stories can be the couple, but you bring comfort and stories closer together only on demand. So that means that when you were running a radio, you know, we're running a search, and whenever the data is being looked for that only when we bring the data together. The other key thing that we do is we have an active data set way ensure that the smart store has ah, very powerful cash manager that allows that ensures that the active data set is always very similar to the time when your laptop, the night when your laptop has active data sets always in the cash always on memory. So very similar to that smarts for cash allows you to have active data set always locally on the index. Start your search performance is not impact. >> Yes, this problem of scaling compute and storage independently. You mentioned H. D. F s you saw it early on there. The hyper converged guys have been trying to solve this problem. Um, some of the database guys like snowflakes have solved it in the cloud. But if I understand correctly, you're doing this on Prem. >> So we're doing this board an on Prem as well as in Cloud. So this smart so feature is already available on tramp were also already using a host all off our spun cloud deployments as well. It's available for customers who want obviously deploy spunk on AWS as well. >> Okay, where do you guys fit in? So we >> fit in with customers anywhere from on the hate say this way. But on the small side, at the hundreds of terabytes up into the tens and hundreds of petabytes side. And that's really just kind of shows the pervasiveness of Splunk both through mid market, all the way up through the through the enterprise, every industry and every vertical. So where we come in relative to smart store is we were a coat co developer, a launch partner. And because our object offering Flash Blade is a high performance object store, we are a little bit different than the rest of the Splunk s story partner ecosystem who have invested in slow more of an archive mode of s tree right, we have always been designed and kind of betting on the future would be based on high performance, large scale object. And so we believe smart store is is a ah, perfect example, if you will, of a modern analytics platform. When you look at the architecture with smart store as brush here with you, you want to suffice a majority of your queries out of cash because the performance difference between reading out a cash that let's say, that's NAND based or envy. Emmy based or obtain, if you will. When you fall, you have to go read a data data out of the Objects store, right. You could have a significant performance. Trade off wean mix significantly minimized that performance drop because you're going to a very high bandwith flash blade. We've done comparison test with other other smart store search results have been published in other vendors, white papers and we show Flash blade. When we run the same benchmark is 80 times faster and so what you can now have without architecture is confidence that should you find yourself in a compliance or regulatory issue, something like Maybe GDP are where you've got 72 hours to notify everyone who's been impacted by a breach. Maybe you've got a cybersecurity case where the average time to find that you've been penetrated occurs 206 days after the event. And now you gotta go dig through your old data illegal discovery, you know, questions around, you know, customer purchases, purchases or credit card payments. Any time where you've got to go back in the history, we're gonna deliver those results and order of magnitude faster than any other object store in the market today. That translates from ours. Today's days, two weeks, and we think that falls into our advantage. Almost two >> orders of magnitude. >> Can this be Flash Player >> at 80%? Sorry, Katie. Time 80 x. Yes, that's what I heard. >> Do you display? Consider what flashlight is doing here. An accelerant of spunk, workloads and customer environment. >> Definitely, because the forward with the smart, strong cash way allow high performance at scale for data that's recites locally in the cash. But now, by using a high performance object store like your flash played. Customers can expect the same high performing board when data is in the cash as well as invented sin. Remorseful >> sparks it. Interesting animal. Um, yeah, you have a point before we >> subjects. Well, I don't want to cut you off. It's OK. So I would say commenting on the performance is just part of the equation when you look at that, UM, common operational activities that a splitting, not a storage team. But a Splunk team has to incur right patch management, whether it's at the Splunk software, maybe the operating system, like linen store windows, that spunk is running on, or any of the other components on side on that platform. Patch Management data Re balancing cause it's unequal. Equally distributed, um, hardware refreshes expansion of the cluster. Maybe you need more computer storage. Those operations in terms of time, whether on smart store versus the classic model, are anywhere from 100 to 1000 times faster with smart store so you could have a deployment that, for example, it takes you two weeks to upgrade all the notes, and it gets done in four hours when it's on Smart store. That is material in terms of your operational costs. >> So I was gonna say, Splunk, we've been watching Splunk for a long time. There's our 10th year of doing the Cube, not our 10th anniversary of our 10th year. I think it will be our ninth year of doing dot com. And so we've seen Splunk emerged very cool company like like pure hip hip vibe to it. And back in the day, we talked about big data. Splunk never used that term, really not widely in its marketing. But then when we started to talk about who's gonna own the big data, that space was a cloud era was gonna be mad. We came back. We said, It's gonna be spunk and that's what's happened. Spunk has become a workload, a variety of workloads that has now permeated the organization, started with log files and security kind of kind of cumbersome. But now it's like everywhere. So I wonder if you could talk to the sort of explosion of Splunk in the workloads and what kind of opportunity this provides for you guys. >> So a very good question here, Right? So what we have seen is that spunk has become the de facto platform for all of one structure data as customers start to realize the value of putting their trying to Splunk on the watch. Your spunk is that this is like a huge differentiate of us. Monk is the read only skim on reed which allows you to basically put all of the data without any structure and ask questions on the flight that allows you to kind of do investigations in real time, be more reactive. What's being proactive? We be more proactive. Was being reactive scaleable platform the skills of large data volumes, highly available platform. All of that are the reason why you're seeing an increase that option. We see the same thing with all other customers as well. They start off with one data source with one use case and then very soon they realize the power of Splunk and they start to add additional use cases in just more and more data sources. >> But this no >> scheme on writer you call scheme on Reed has been so problematic for so many big data practitioners because it just became the state of swamp. >> That didn't >> happen with Splunk. Was that because you had very defined use cases obviously security being one or was it with their architectural considerations as well? >> They just architecture, consideration for security and 90 with the initial use cases, with the fact that the scheme on Reid basically gives open subject possibilities for you. Because there's no structure to the data, you can ask questions on the fly on. You can use that to investigate, to troubleshoot and allies and take remedial actions on what's happening. And now, with our new acquisitions, we have added additional capabilities where we can talk, orchestrate the whole Anto and flow with Phantom, right? So a lot of these acquisitions also helping unable the market. >> So we've been talking about TAM expansion all week. We definitely hit it with Charlie pretty hard. I have. You know, I think it's a really important topic. One of things we haven't hit on is tam expansion through partnerships and that flywheel effect. So how do you see the partners ship with Splunk Just in terms of supporting that tam expansion the next 10 years? >> So, uh, analytics, particularly log and Alex have really taken off for us in the last year. As we put more focus on it, we want to double down on our investments as we go through the end of this year and in the next year with with a focus on Splunk um, a zealous other alliances. We think we are in a unique position because the rollout of smart store right customers are always on a different scale in terms of when they want to adopt a new architecture right. It is a significant decision that they have to make. And so we believe between the combination of flash array for the hot tear and flash played for the cold is a nice way for customers with classic Splunk architecture to modernize their platform. Leverage the benefits of data reduction to drive down some of the cost leverage. The benefits of Flash to increase the rate at which they can ask questions and get answers is a nice stepping stone. And when customers are ready because Flash Blade is one of the few storage platforms in the market at this scale out band with optimized for both NFS and object, they can go through a rolling nondestructive upgrade to smart store, have you no investment protection, and if they can't repurpose that flash rate, they can use peers of service to have the flesh raise the hot today and drop it back off just when they're done within tomorrow. >> And what about C for, you know, big workloads, like like big data workloads. I mean, is that a good fit here? You really need to be more performance oriented. >> So flash Blade is is high bandwith optimization, which really is designed for workload. Like Splunk. Where when you have to do a sparse search, right, we'll find that needle in the haystack question, right? Were you breached? Where were you? Briefed. How were you breached? Go read as much data as possible. You've gotta in just all that data, back to the service as fast as you can. And with beast Cloud blocked, Teresi is really optimized it a tear to form of NAND for that secondary. Maybe transactional data base or virtual machines. >> All right, I want more, and then I'm gonna shut up sick. The signal FX acquisition was very interesting to me for a lot of reasons. One was the cloud. The SAS portion of Splunk was late to that game, but now you're sort of making that transition. You saw Tableau you saw Adobe like rip the band Aid Off and it was somewhat painful. But spunk is it. So I wonder. Any advice that you spend Splunk would have toe von as pure as they make that transition to that sass model. >> So I think definitely, I think it's going to be a challenging one, but I think it's a much needed one in there in the environment that we are in. The key thing is to always because two more focus and I'm sure that you're already our customer focus. But the key is key thing is to make sure that any service is up all the time on make sure that you can provide that up time, which is going to be crucial for beating your customers. Elise. >> That's good. That's good guidance. >> You >> just wanted to cover that for you favor of keeping you date. >> So you gave us some of those really impressive stats In terms of performance. >> They're almost too good to be true. >> Well, what's customer feedback? Let's talk about the real world when you're talking to customers about those numbers. What's the reaction? >> So I don't wanna speak for Broth, so I will say in our engagements within their customer base, while we here, particularly from customers of scale. So the larger the environment, the more aggressive they are to say they will adopt smart store right and on a more aggressive scale than the smaller environments. And it's because the benefits of operating and maintaining the indexer cluster are are so great that they'll actually turn to the stores team and say, This is the new architecture I want. This is a new storage platform and again. So when we're talking about patch management, cluster expansion Harbor Refresh. I mean, you're talking for a large sum. Large installs weeks, not two or 3 10 weeks, 12 weeks on end so it can be. You can reduce that down to a couple of days. It changes your your operational paradigm, your staffing. And so it has got high impact. >> So one of the message that we're hearing from customers is that it's far so they get a significant reduction in the infrastructure spent it almost dropped by 2/3. That's really significant file off our large customers for spending a ton of money on infrastructure, so just dropping that by 2/3 is a significant driver to kind of move too smart. Store this in addition to all the other benefits that get smart store with operational simplicity and the ability that it provides. You >> also have customers because of smart store. They can now actually bursts on demand. And so >> you can think of this and kind of two paradigms, right. Instead of >> having to try to avoid some of the operational pain, right, pre purchase and pre provisional large infrastructure and hope you fill it up. They could do it more of a right sides and kind of grow in increments on demand, whether it's storage or compute. That's something that's net new with smart store um, they can also, if they have ah, significant event occur. They can fire up additional indexer notes and search clusters that can either be bare metal v ems or containers. Right Try to, you know, push the flash, too. It's Max. Once they found the answers that they need gotten through. Whatever the urgent issues, they just deep provisionals assets on demand and return back down to a steady state. So it's very flexible, you know, kind of cloud native, agile platform >> on several guys. I wish we had more time. But thank you so much fun. And Deron, for joining David me on the Cube today and sharing all of the innovation that continues to come from this partnership. >> Great to see you appreciate it >> for Dave Volante. I'm Lisa Martin, and you're watching the Cube?

Published Date : Sep 18 2019

SUMMARY :

Brought to you by Welcome back to the Cube. Talk about the Splunk, your relationship. if you will from the traditional Splunk architectural was built off of Daz and a shared nothing architecture. What's Marceau brings to the table is that a D couples computer and storage, So now you can scale You mentioned H. D. F s you saw it early on there. So this smart so feature is And now you gotta go dig through your old data illegal at 80%? Do you display? Definitely, because the forward with the smart, strong cash way allow Um, yeah, you have a point before we on the performance is just part of the equation when you look at that, Splunk in the workloads and what kind of opportunity this provides for you guys. Monk is the read only skim on reed which allows you to basically put all of the data without scheme on writer you call scheme on Reed has been so problematic for so many Was that because you had very defined use cases to the data, you can ask questions on the fly on. So how do you see the partners ship with Splunk Flash Blade is one of the few storage platforms in the market at this scale out band with optimized for both NFS And what about C for, you know, big workloads, back to the service as fast as you can. Any advice that you But the key is key thing is to make sure that any service is up all the time on make sure that you can provide That's good. Let's talk about the real world when you're talking to customers about So the larger the environment, the more aggressive they are to say they will adopt smart So one of the message that we're hearing from customers is that it's far so they get a significant And so you can think of this and kind of two paradigms, right. So it's very flexible, you know, kind of cloud native, agile platform And Deron, for joining David me on the

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Mike Banic, Vectra | AWS re:Inforce 2019


 

>> live from Boston, Massachusetts. It's the Cube covering A W s reinforce 2019 brought to you by Amazon Web service is and its ecosystem partners. >> Okay, welcome back. Everyone keeps live coverage here in Boston. Messages of AWS reinforce That's Amazon. Webster's his first inaugural commerce around cloud security on John Kerry with David Lantz. One of the top stories here, the announced being announced here reinforced is the VPC traffic nearing and we wanted to bring in alumni and friend Mike Banner was the VP of marketing at a Vectra who specializes in networking. Welcome to the Q. We go way back. HP networking got a hot start up here so wanted to really bring you in to help unpack this VPC traffic mirroring product is probably medias announcement of everything on stage. That other stuff was general availability of security have which is great great product, Absolutely. And guard guard duty. Well, all this other stuff have it. But the VPC traffic nearing is a killer feature for a lot of reasons, absolutely. But it brings some challenges and some opportunities that might be downstream. I don't get the thoughts on what is your take on the BBC traffic nearing >> a tte. The highest level brings a lot of value because it allows you get visibility and something that's really opaque, which is the traffic within the cloud. And in the past, the way people were solving this was they had to put an agent on the workload, and nobody wants that one. It's hard to manage. You don't want dozens to hundreds or thousands of agents, and also it's going to slow things down. On third, it could be subverted. You get the advanced attacker in there. He knows how to get below that level and operated on in a way where he can hide his communication and and his behavior isn't seen. With traffic nearing that, we're getting a copy of the packet from below. The hyper visor cannot be subverted, and so we're seeing everything, and we're also not slowing down the traffic in the virtual private cloud. So it allows us to extract just the right data for a security application, which is our case, metadata and enrich it with information that's necessary for detecting threats and also of performing an investigation. >> Yeah, it was definitely the announcement that everybody has been talking about has the buzz. So from a from a partner perspective, how do you guys tie into that? What do you do? Was the value that you bring to the customer, >> So the value that we're bringing really stems from what you can do with our platform. There's two things everybody is looking to do with him at the highest level, which is detect threats and respond to threats. On the detection side, we could take the metadata that we've extracted and we've enriched. We're running through machine learning algorithms, and from there we not only get a detection, but we can correlated to the workers we're seeing it on. And so we could present much more of an incident report rather than just a security alert, saying, Hey, something bad happened over there. It's not just something bad happened, but these four bad things happen and they happen in this time sequence over this period of time, and it involved these other work looks. We can give you a sense of what the attack campaign looks like. So you get a sense of like with cancer, such as you have bad cells in your liver, but they've metastasized to these other places. Way also will keep that metadata in something we call cognito recall, which is in AWS. And it has pre built analytics and save searches so that once you get that early warning signal from cognito detect, you know exactly where to start looking for. You can peel back all the unrelated metadata, and you can look specifically at what's happened during the time of that incident. In order, perform your threat investigation and respond rapidly to that threat. >> So you guys do have a lot of machine intelligence. OK, ay, ay chops. How close are we to be able to use that guy to really identify? Detect, but begin to automate responses? We there yet eyes. It's something that people want don't want. >> We're getting close to being there. It's answer your first question, and people are sure that they want it yet. And here's some of the rationale behind it. You know, like we generally say that Aria is pretty smart, but security operations people are still the brains of the operation. There's so much human intelligence, so much contextual knowledge that a security operations person can apply to the threats that we detect. They can look at something and say, Oh, yeah, I see the user account. The service is being turned on from, you know, this particular workload. I know exactly what's happening with that. They add so much value. So we look at what we're doing is augmenting the security operations team. We're reducing their workload by taking all the mundane work and automating that and putting the right details at their fingertips so they could take action. Now there's some things that are highly repeatable that they do like to use playbooks for So we partner with companies like Phantom, which got bought by spunk, and to Mr which Palazzo Networks acquired. They've built some really good playbooks for some of those well defying situations. And there was a couple presentations on the floor that talked about those use >> cases. Fan of fan was pretty good. Solid product was built in the security hub. Suit helps nice product, but I'll get back to the VPC traffic, not smearing. It makes so much sense. It's about time. Yes, Finally they got it done. This make any sense? It wasn't done before, but I gotta ask first with the analytics, you and you said on the Q. Before network doesn't lie, >> the network is no line >> they were doesn't lie with subversion pieces of key piece. It's better be the lowest level possible. That's a great spot for the data. So totally agree. Where do you guys create Valley? Because now that everyone's got available BBC traffic mirroring How do you guys take advantage of that? What's next for you guys is that Where's the differentiation come from? Where's the value go next? >> Yeah, there's really three things that I tend to focus on. One is we enrich the metadata that we're extracting with a lot of important data that makes it. It really accelerates the threat investigation. So things like directionality, things like building a notion of what's the identity of the workload or when you're running us on prem. The device, because I P addresses changed. There's dynamic things in there, so having a sense of of consistency over a period of time is extremely valuable for performing a threat investigation so that information gets put in tow. Recall for the metadata store. If people have a data leak that they wanna have ascended to, whether it's elastic or spawn, Kafka then that is included in what we send to them and Zeke formatting use. Others eat tooling so they're not wasting any money there. And in the second piece is around the way that we build analytics. There's always, ah, a pairing of somebody from security research with the data scientist. This is the security researcher explains the tools, the tactics, the techniques of the attacker. So that way, the data scientist isn't being completely random about what features do they want to find in the network traffic. They're being really specific to what features are gonna actually pair to that tool, tactic and technique. So that way, the efficacy of the algorithm is better. We've been doing this for five plus years, and history speaks for something because some of the learning we've had is all right. In the beginning, there were maybe a couple different supervised techniques to apply. Well, now we're applying those supervised techniques with some deep learning techniques. So that way, the performance of the algorithm is actually 90% more effective than it was five years ago. >> Appreciating with software. Get the data extract the data, which the metadata, Yes, you're doing. Anyway. Now, It's more efficient, correct, low speed, No, no problems with informants in the agents you mentioned earlier. Now it's better data impact the customers. What's the What's the revelation here For the end of the day, your customer and Amazons customers through you? What do they get out of it? What's the benefit to them? >> So it's all about reducing the time to detect in the time to respond. Way had one of our fortune to 50 customers present last week at the Gardener Security Summit. Still on stage. Gentlemen from Parker Hannifin talked about how they had an incident that they got an urgent alert from from Cognito. It told him about an attack campaign. He was immediately alerted the 45 different machines that were sending data to the cloud. He automatically knew about what were the patterns of data, the volume of data. They immediately know exactly what the service is that were being used with in the cloud. They were able to respond to this and get it all under control. Listen 24 hours, but it's because they had the right data at their fingertips to make rapid decisions before there was any risk. You know what they ended up finding was it was actually a new application, but somebody had actually not followed the procedures of the organization that keeps them compliant with so many of their end users. In the end, it's saved tremendous time and money, and if that was a real breach, it would have actually prevented them from losing proprietary information. >> Well, historically, it would take 250 days to even find out that there was a breach, right? And then by then who knows what What's been exfiltrate ID? >> Yeah, we had a couple. We had a couple of firms that run Red team exercises for a living come by and they said, I said to them, Do you know who we are? And they said, Of course we know where you are. There's one tool out there, then finds us. It's victory. That's >> a That's a kind of historical on Prem. So what do you do for on Pramuk? This is all running any ws. Is it cloud only? >> It's actually both, so we know that there's a lot of companies that come here that have never owned a server, and everything's been in AWS from day one and for I t. Exactly. And for them waken run everything. We have the sensor attached to the VPC traffic nearing in AWS. We could have the brain of the cognitive platform in eight of us, you know. So for them they don't need anything on prime. There's a lot of people that are in the lift and shift mode. It can be on Prem and in eight of us, eh? So they can choose where they want the brain. And they could have sensors in both places. And we have people that are coming to this event that their hybrid cloud, they've got I t infrastructure in Azure. But they have production in eight of us and they have stuff that's on Prem. And we could meet that need to because we work with the V Top from Azure and so that we're not religious about that. It's all about giving the right data right place, reducing the time to detective respond, >> Mike, Thanks for coming and sharing the insights on the VP. Your perspective on the vpc traffic mirror appreciated. Give a quick plug for the company. What you guys working on? What's the key focus? You hiring. Just got some big funding news. Take a minute to get the plug in for electric. >> Yeah, So we've gone through several years of consecutive more than doubling in. Not in a recurring revenue. I've been really fortunate to have to be earning a lot of customer business from the largest enterprises in the world. Recently had funding $100,000,000 led by T C V out of Menlo Park. Total capitalization is over to 22 right now on the path to continue that doubling. But, you know, we've been really focusing on moving where the you know already being where the puck is going to by working with Amazon. Advance on the traffic nearing. And, you know, we know that today people are using containers in the V M environment. We know that you know where they want to go. Is more serverless on, you know, leveraging containers more. You know, we're already going in that direction. So >> great to see congratulates we've known each other for many, many years is our 10th anniversary of the Q. You were on year one. Great to know you. And congratulations. Successive victor and great announcement. Amazon gives you a tailwind. >> Thanks a lot. It's great to see your growth as well. Congratulations. >> Thanks, Mike. Mike Banning unpacking the relevance of the VPC traffic mirroring feature. >> This is kind >> of conversation we're having here. Deep conversation around stuff that matters around security and cloud security. Of course, the cubes bring any coverage from the inaugural event it reinforced for me. Ws will be right back after this short break.

Published Date : Jun 26 2019

SUMMARY :

It's the Cube covering I don't get the thoughts on what is your take on the BBC traffic nearing And in the past, the way people were solving this was Was the value that you bring So the value that we're bringing really stems from what you can do with our platform. So you guys do have a lot of machine intelligence. And here's some of the rationale behind it. but I gotta ask first with the analytics, you and you said on the Q. Before network doesn't lie, Because now that everyone's got available BBC traffic mirroring How do you guys And in the second piece is around the way that we build analytics. What's the benefit to them? So it's all about reducing the time to detect in the time to respond. And they said, Of course we know where you are. So what do you do for on Pramuk? We have the sensor attached to the VPC Mike, Thanks for coming and sharing the insights on the VP. Advance on the traffic nearing. great to see congratulates we've known each other for many, many years is our 10th anniversary of the Q. It's great to see your growth as well. Of course, the cubes bring any coverage from the inaugural event it reinforced for me.

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Tony D’Alessandro, The Co-operators Group Ltd. | Splunk .conf18


 

live from Orlando Florida it's the cube coverage conf 18 got to you by spunk welcome back to Splunk kampf 18 hashtag Splunk conf 18 you watching the cube the leader in live tech coverage we go out to the events we extract the signal from the noise I'm Dave Volante with my co-host Stu many men we love to talk to the customers too we've had seven out of ten of our interviews today have been with the customers Tony Alessandra was here as the chief architect at the co-operators group limited insurance company up in Canada leader in that field Tony thanks so much for coming on the yeah it's great to be here thanks for having me so we were talking off-camera about some of the innovation that's going on in Toronto and want to get to that innovation is actually in your long title yeah there's the time but tell us about your role as chief architect and then some of the other areas that you touch yes certainly so my primary role at the co-operators group is to serve as chief architect for the group of companies and so it's a fancy term to mean that I influence how we invest in technology and process for our strategy and for our operational imperatives I also have responsibility for information security within our organization so I have a great team led by a C so at the co-operators group and essentially our role is to to protect the data of our clients right we have a million unique clients across Canada that entrust us with a lot of personal and confidential data we have thousands of financial advisers throughout the company and so we have retail outlets throughout the entire geography of Canada and essentially we collect a lot of data and and with respect to policies for commercial businesses for private clients for subscribers etc and I also manage an innovation portfolio for the organization and so it's actually I'll work with our business stakeholders within the organization to figure out how we could accelerate new businesses accelerate new capabilities with the use of technology who's excited that's a big big big role that you have if I want to send the the regime you have for security say the seaso reports to you yes sir and there's a set CIO there right there is yeah so I report to the to the executive vice president and CIO of the co-operators group of companies and and my responsibility within the organization is to report back to our CIO on all the responsibilities that I talked to you about okay so this the C so technically reports up through the CIO and C so reports up through me into the CIO yeah which is that's a whole other interesting discussion maybe if we have time we could talk about that absolutely um so a lot of data I mean we think about insurance company regulated you got your claim systems which are critical you have your agent systems which are also critical different types of data both data on customers but when you talk about the data that you guys collect where's it come from what are you trying to do with with that data yes so so you know I'll start I'll start with the motive right the problem that we're trying to solve and so I'll say first and foremost we're an insurance company we offer assurance and protection to our clients right and so in the process of offering assurance and protection to our clients you know they entrust us with massive amounts of data like you know as we as we mentioned before but we'll also need to set a good example because a lot of the assurance some of the assurance that we offer to our clients is also cyber protection we offer cyber insurance to our clients we need to set a good example we need to demonstrate resilience right Splunk is a primary tool in our Arsenal where we're showing our clients that we have good resilience to be able to detect and respond to security threats when they happen that's part of our mandate right so our responsibility with respect to using Splunk is to collect data from all of our major systems within our organization we use Blonk to monitor we use Blanc to detect and we also use Splunk to respond when something is going on what is this is really interesting you're being proactive about from your you know from an actuarial standpoint you rate your risk you're being very proactive when many if not most insurance companies would do is say ok what what's the history yeah and are there any high-profile breaches and yeah as opposed to what you're doing like sounds like you're really inspecting what the policies and the procedures and the technology of your clients is I think you hit on an important point right and so the important point is that you know the the the art of actuarial science is to rely on a lot of history in the past you know to predict the risks of the future but the reality is that model is falling apart very quickly because there is very little history for cyber threats and the other aspect of it is its inconsistent its evolving and it's changing on a regular basis right and so that's why you use platforms like Splunk use platforms like spunk to detect new threats and to end to in sort of to advance new correlations what should we be concerned about which threats are relevant to us which ones can we ignore and unless you have good platforms to do correlation unless you have good automation you're gonna need a large army of people to chase things that may not be relevant to either you or your clients so Tony your industry usually has quite a bit of M&A as to kind of fund the growth that's going on curious how does Splunk in your data strategy fit into M&A type a quiz yeah yeah and so I think that's one of the biggest potential uses of Splunk for us right and so the way that insurance is evolving right now is insurance companies are all trying to figure out how they get involved in the loss prevention game right in the past it's all been about assurance right it's all been about protection and so when you think about the Internet of Things is one of the biggest untapped opportunities for insurance companies it's all about data right so smart homes smart buildings cars outfitted with telematics so it's every history you wearing wearable devices so in terms of health and you know a health insurance and life insurance protection etc all of this data is meaningful to offer value to clients beyond what we've been able to do in the past one of the things we've looked at I know the industry is looking at is well how do you value that data is that something your company's gotten into yeah absolutely and so you know part of what we need to figure out is how to model that data to give the right level of engagement to the customer so to create that two-way engagement with the customer right how am i doing how am i driving is the weather a threat for me in in the in the foreseeable future in terms of things that I need to protect is there a hailstorm coming you know should I should I you know have alerts and and and you know provide you know ask clients to move some of their valuables indoors I mean all of these are things that will increase that engagement with our clients because face it with insurance your clients engage with you two times a year right two major time policy renewal and if they're unfortunate enough to have a claim right we need to have a but we need to have a better game much more proactive game with them so you're in other ways a risk consultant with your your clients right yeah so describe that so you client comes to you says they're interested or you go to them they're interested in in in in a security you know insurance where does it start do you ask them you have Splunk do you advise them as to what are you going to look at their policies and procedures well how does it work so so I think you know Splunk is one of those valuable assets that enables the capability right insurance you know the game is becoming all about data having massive amounts of data and being able to use that data to help assess the risks for a client properly right because without having good data everything is a great guest these days I mean with climate change with cyber risks evolving with customers preferences changing data is going to be the meaningful difference in terms of understanding what risks a client has what the probability is and how to write a meaningful policy for them where they're engaged and they understand it well enough as well understand it well enough to prevent some of their losses and that's really the issue that we're trying to figure out how do we help clients understand their risks and then prevent losses prevent or minimize losses for them and and what role does Splunk play in that you you know your your your client are you a an advisor or you encourage your customers to use belong counters at all so we're talking about our future roadmap right now and this is what we're trying to figure out what's blanc this is where we see the strategic opportunities with blah right and so when we look at the co-operators the way that co-operators has been using Splunk in the past is for their security sim we were one of the very first large companies in Canada to put our security sim on Splunk we were the very first large company in Canada to put our sim in Splunk clout right and so we we you know we're very proud with being able to work with Splunk for for charting that course right for setting the example our next course is how do we leverage a platform as powerful as Splunk now to give value to our customers we're protecting our customers data assets and now it's about returning valuable insights back to the customers in terms of loss prevention that's our forward-thinking approach in terms of how we stay ahead in terms of leveraging this as a unique asset as a unique capability so your leader you've got street cred you can now extend that to your client base I mean for an insurance company risk you know chaos is just cash as I like to say it's opportunity for you guys and to the extent that you can help clients mitigate that risk to win-win it's essentially for them the reduction in expected loss it can actually hate to say this but could actually pay for the insurance which is let's take attractive it's a massive win and I think you know the other part you know that people need to think differently about is the way that people consume insurance will change dramatically as well in the next tenure so and so where you think now that you know your typical home and auto insurance you will buy an annual policy well the reality is that Home Sharing car sharing ride-sharing insurance will change to what we call episodic oh right and so essentially you'll be consuming insurance for an activity right and the only way that you'll be able to sort of drive that activity in a meaningful way is to have a lot of data on that activity right where are you driving how did you drive you know what what are the risks associated to when you're driving in the geography that you're driving where are you renting out your home what are the rooms to which client and so understanding all of those elements give us the best opportunity at giving you just in time insurance for the right risks surance as a service I love it personalized for me I mean the model generally item as a consumer is broken it's very bespoke my insurance company doesn't know who I am it's just to check a bunch of boxes off and they sent me another form every year and advised some new things and I don't even know what half the time they are that's exactly right right then the and the only way you're able to personalize is to have all of that data on an individual on a company on an event right so we give you insurance for you based on your needs based on your risks Tony we know there's a lot of AI happening up in the Toronto area yeah maybe our audience might not know tell them a little bit about that and how you're thinking about AI and what interest you have and what's Blanc's talking about when they talk about AI yeah you're absolutely right I mean there's a loop there's a massive amount of artificial intelligence activity in the Toronto Kitchener corridor within southern Ontario I would say it's early days for insurance in terms of how we leverage AI I think you know some of the early wins for us have been what we refer to as chat BOTS or virtual assistants right helping clients so this is basically speed and convenience for clients right clients need to know something very quickly very predictive short-tailed answers we're there for customers who choose to do that where it's going next is helping clients assess risk and predict outcomes associated to risks right and so there's a lot of different use cases that we're working there partnerships with startups partnerships with mainstream organizations like Splunk is an important partner for us in this area and of course academic institutions that are investing right this is all part of it for the sales channel for the risk channel for claims processing so imagine being able to submit a claim on a mobile device gathering all that data being able to correlate that data to say we've seen this before right based on the correlation here's your damages we could processes as quickly here's the experts you need to go to here's the restoration facilities that you'll engage those are massive opportunities for client service and for an ability for an insurance company to settle things quickly right we're talking about weather before it's obviously a changing dynamic has a change variable and maybe it's it's model Abel I don't know but but clearly weather incidents are on the rise have caught companies and probably insurance companies you know a little bit off guard you know climate change etc the boiling seas this we've heard yeah what do you guys what's your position on that how do you accommodate that and pass it on to your customers and well I think this is what we're well known for right and so first of all we're not gonna be able to control the weather but what we'd be able to do is prevent it from getting worse right and so when you'll hear the leadership within our organization talk especially our CEO our CEO is very passionate about building resilient communities and that starts with making sure that we're building communities in the right spots not in flood plains not in areas of high risk of forest fires or or other things that you could you know potentially prevent you know within a certain geography and so that's first and foremost right and so we're a leader in this space in Canada how do you become a leader in this area you collect data understand the geography understand the trends associated to the understand the future risks associated to those geographies based on weather trends and then lobby governments builders entrepreneurs everybody land development consortiums to say we need to build communities in better places we need to build more resilient communities and then thereafter it's making sure that you're leveraging data to be able to predict and minimize losses for clients in those areas right and that's what you'll use weather data for right who do I need to alert we have threats on the way what can we prevent how do we minimize these losses for Canadians I think the big risk that we all need to understand if the weather continues to change at the same pace are our you know people will not be able to afford the risks right and so the insurance will rise exponentially and and you know will we we won't have a sustainable model for the future so it's clear for you guys it's really all about the data one of the challenges that a lot of companies in your industry have is the data it's about the data for them to insurance companies you could argue our you know IT companies in many respects they develop products that are put together by technologists but a lot of the data is in silos yeah as Splunk allowed you to break down those silos and and is that yet part while you're a leader well like I could talk about what's where Splunk has been able to to offer us that that that ability is with security right and so we have data we have information security log data associated to our systems and our application everywhere on Prem our partner sites in our agency offices on different endpoint devices in the cloud with our different service providers so what Splunk has been able to do is us to be able to aggregate that data consume that data build valid use cases and to correlate that and raise proper alerts right that's our main priority right now is to build resilience with information security that knowledge will take us to these other areas that we want to do in offering now the value back to our clients right embed that value into our product offerings is our next logical step awesome Tony thanks very much for coming on the cube really appreciate it you're welcome it's good to meet you in the pleasure have the leaves changed in Toronto its Toronto by the way stew no tea it's coming it's coming fast Dave a lot a force to Minutemen thanks for watching we'll be right back after this short break you're watching the cube from Splunk Kampf 18 [Music]

Published Date : Oct 2 2018

**Summary and Sentiment Analysis are not been shown because of improper transcript**

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Susan St. Ledger, Splunk | Splunk .conf18


 

live from Orlando Florida it's the cube covered conf 18 got to you by Splunk welcome back to our land Oh everybody I'm Dave Volante with my co-hosts two minima and you're watching the cube the leader in live tech coverage we're brought here by Splunk toises Splunk off 18 hashtag spunk conf 18 Susan st. Leger is here she's the president of worldwide field operations at Splunk Susan thanks for coming on the cube thanks so much for having me today so you're welcome so we've been reporting actually this is our seventh year we've been watching the evolution of Splunk going from sort of hardcore IT OPSEC ops now really evolving in doing some of the things that when everybody talked about big data back in the day and spunk really didn't they talked about doing all these things that actually they're using Splunk for now so it's really interesting to see that this has been a big tailwind for you guys but anyway big week for you guys how do you feel I feel incredible we had you know we've it announced more innovations today just today then we have probably in the last three years combined we have another big set of innovations to announce tomorrow and you know just as an indicator of that I think you heard Tim today our CTO say on stage we to date have 282 patents and we are one of the world leaders in terms of the number of patents that we have and we have 500 pending right so if you think about 282 since the inception of the company and 500 pending it's a pretty exciting time for spunk people talk about that flywheel we were talking stew and I were talking earlier about some of the financial metrics and you know you have a lot of a large deal seven-figure deals which which you guys pointed out on your call let's see that's the outcome of having happy customers it's not like you turn to engineer that you just serving customers and that's what what they do I talk about how Splunk next is really bringing you into new areas yeah so spike next is so exciting there's really three three major pillars if you will design principles to spunk next one is to help our customers access data wherever it lives another one is to get actionable outcomes from the data and the third one is to allow unleash the power spunk to more users so there really the three pillars and if you think about maybe how we got there we have all of these people within IT and security that are the experts on Splunk the swing ninjas ful and their being they see the power of spunk and how it can help all these other departments and so they're being pulled in to help those other departments and they're basically saying Splunk help us help our business partners make it easier to get there to help them unleash the power spunk for them so they don't necessarily need us for all of their needs and so that's really what's what next is all about it's about making it again access data easier actionable outcomes and then more users and so we're really excited about it so talk about those new users I mean obviously the ITA ops they're your peeps so are they sort of advocating to you into the line of business or are you probably being dragged into the line of business what's that dynamic like yeah it's definitely we're customer success first and we're listening to our customers and they're asking us to take them that should go there with them right there being pulled that they know that what we what we say with our customers what are what our deepest customers understand about us is everybody needs funk it's just not everyone knows it yet and I said they're teaching their business why they need it and so it's really a powerful thing and so we're partnering with them to say how do we help them create business applications more which you'll see tomorrow in our announcements to help their business users you know one of the things that strikes us if we were talking it was the DevOps gentleman when you look at the companies that are successful with so-called digital transformation they have data at the core and they have sort of I guess I don't want to say a single data model but it's not a data model of stovepipes and that's what he described and essentially if I understand the power of Splunk just in talking to some of your customers it's really that singular data model that everybody can collaborate on with get advice from each other across the organization so not this sort of stovepipe model it seems like a fundamental linchpin of digital transformation even though you guys haven't been using that overusing that term thank you sort of a sign of smug you didn't use the big data term when big data was all hot now you use it same thing with digital transformation you're a fundamental it would seem to me to a lot of companies digital transformation that's exactly if you think about we started nineteen security but the reason for that is they were the first ones to truly do digital transformation right those are just the two the two organizations that started but exactly the way that they did it now all the other business units are trying to do it and that same exact platform that same exact platform that we use there's no reason we can't use it for those other areas those other functions but but if we want to go there faster we have to make it easier to use spunk and that's what you're seeing with spunk next you know I look at my career the last couple of decades we've been talking about oh well there's going to we're gonna leverage data and there's go where we want to be predictive on the models but that the latest wave of kind of AI ml and deep learning what I heard what you're talking about and in the Splunk next maybe you could talk a little bit about why it's real now and why we're actually going to be able to do more with our data to be able to extract the value out of it and really enable businesses sure so I think machine learning is that is at the heart of it and you know we we actually do two things from a machine learning perspective number one is within each of our market groups so IT security IT operations we have data scientists that work to build models within our applications so we build our own models and then we're hugely transparent with our customers about what those models are so they can tweak them if they like but we pre build those so that they have them in each of those applications so that's number one and and that's part of the actionable outcomes right ml helps drive actionable outcomes so much faster the second aspect is the ML TK right which is we give the our customers in ml TK so they can you know build their own algorithms and leverage everything all of the models that are out there as well so I think that two-fold approach really helps us accelerate the insights that we give to our customers Susan how are you evolving your go-to-market model as you think about Splunk next and just think about more line of business interactions so what are you doing on the go-to-market side yeah so the go to market when you think about reaching all of those other verticals if you will right it's very much going to be about the ecosystem all right so it's it's going to be about the solution provider ecosystem about the ISV ecosystem about the big the si is both boutique and the global s is to help us really Drive Splunk into all the verticals and meet their needs and so that will be one of the big things that you see we will obviously still have our horizontal focus across IT and security but we are really understanding what are the use cases within financial services what are the use cases within healthcare that can be repeated thousands of times and if you saw some of the announcements today in particular the data stream processor which allows you to act on data in motion with millisecond response that now puts you as close to real-time as anything we've ever seen in the data landscape and that's going to open up just a series of use cases that nobody ever thought of using spoil for so I wonder what you're hearing from customers when they talk about how do they manage that that pace of change out there I really like I walked around the show floor stuff I've been hearing lots people talking about you know containers and we had one of the your customers talking about how kubernetes fits into what they're doing seems like it really is a sweet spot for spunk that you can deal with all of these different types of information and it makes it even more important for customers to come to you yeah as you heard from Doug today in our keynote our CEO and the keynote it is a messy world right and part of the message just because it's a digital explosion and it's not going to get any slower it's just going to continue to get faster and I know you met with some of our customers earlier today and if'n carnival if you think about the landscape of NIF right I mean their mission is to protect the arsenal of nuclear weapons for the country right to make them more efficient to make them safer and if you think about all of it they not only have traditional IT operations and security they have to worry about but they have this landscape of lasers and all these sensors everywhere and that and when you look at that that's the messy data landscape and I think that's where Splunk is so uniquely positioned because of our approach you can operate on data in motion or at rest and because there is no structuring upfront I would I want to come back to what you said about real-time because that you know I oh I've said this now for a couple years but never used to use the term when Big Data was at its the peak of what does a gardener call it the hype cycle you guys didn't use that term and and so when you think about the use cases and in the Big Data world you've been hearing about real time forever now you're talking about it enterprise data warehouse you know cheaper EDW is fraud detection better analytics for the line of business obviously security and IT ops these are some of the use cases that we used to hear about in Big Data you're doing like all these now and sort of your platform can be used in all of these sort of traditional Big Data use cases am i understanding that problem 100% understanding it properly you know Splunk has again really evolved and if you think about again some of the announcements today think about date of fabric search right rather than saying you have to put everything into one instance or everything into one place right we're saying we will let you operate across your entire landscape and do your searches at scale and you know spunk was already the fastest at searching across your global enterprise to start with and when we were two to three times faster than anybody who compete it with us and now we improve that today by fourteen hundred percent I don't I don't even know where like you just look at again it ties back to the innovations and what's being done in our developer community within our engineering and team in those traditional use cases that I talked about in big data it was it was kind of an open source mess really complex zookeeper is the big joke right and always you know hive and pig and you know HBase and blah blah blah and we're practitioners of a lot of that stuff that's it's very complex essentially you've got a platform that now can be used the same platform that you're using in your traditional base that you're bringing to the line of business correct okay right it's the same exact platform we are definitely putting the power of Splunk in in the users hand so by doing things like mobile use on mobile and AR today and again I wish I could talk about what's coming tomorrow but let's just say our business users are going to be pretty blown away by what they're going to see tomorrow in our announcements yeah so I mean I'm presuming these are these are modern it's modern software micro services API base so if I want to bring in those open source tool tools I can in fact what you'll actually see when you understand more about the architecture is we're actually leveraging a lot of open-source and what we do so you know capabilities a spark and flink and but what we're doing is we're masking the complex the complexity of those from the user so instead of you having to do your own spark environment your own flink environment and you know having to figure out Kafka on your own and how you subscribe to what we're giving you all that we're we're masking all that for you and giving you the power of leveraging those tools so this becomes increasingly important my opinion especially as you start bringing in things like AI and machine learning and deep learning because that's going to be adopted both within a platform like use as yours but outside as well so you have to be able to bring in innovations from others but at the same time to simplify it and reduce that complexity you've got to infuse AI into your own platform and that's exactly what you're doing it's exactly what we're doing it's in our platform it's in our applications and then we provide the toolkit the SDK if you will so users can take it to another level all right so you've got 16,000 customers today if I understand the vision of SPARC next you're looking to get an order of magnitude more customers that you of it as addressable market talk to us about the changes that need to happen in the field is it just you're hitting an inflection point you've got those you know evangelists out there and I you know I see the capes and the fezzes all over the show so how is your field get ready to reach that broader audience yeah I think that's a great question again once again it will I'll tell you what we're doing internally but it's also about the ecosystem right in order to go broader it has to be about this this Splunk ecosystem and on the technology side we're opening the aperture right it's micro services it's ap eyes it's cloud there's there's so much available for that ecosystem and then from a go-to-market perspective it's really about understanding where the use cases are that can be repeated thousands of times right that the the the big problems that each of those verticals are trying to solve as opposed to the one corner use case that you know you could you could solve for one customer and that was actually one of the things we found is when we did analysis we used to do case studies on Big Data number one use case that always came back was custom because nothing was repeatable and that's how we were seeing you know a little bit more industry specific issues I was at soft ignite last week and you know Microsoft is going deep on verticals to get specific as to you know for IOT and AI how they can get specific in those environments I agreed I think again one of the things that so unique about Splunk platform is because it is the same platform that's at the underlying aspect that serves all of those use cases we have the ability in my opinion to do it in a way that's far less custom than anybody else and so we've seen the ecosystem evolve as well again six seven years ago it was kind of a tiny technology ecosystem and last year in DC we saw it really starting to expand now you walk around here you see you know some big booths from some of the SI partners that's critical because that's global scale deep deep industry expertise but also board level relationships absolutely that's another part of the the go-to markets Splunk becomes more strategic this is a massive Tam expansion that where we are potentially that we're witnessing with Splunk how do you see those conversations changing are you personally involved in more of those boardroom discussions definitely personally involved in your spot on to say that that's what's happening and I think a perfect example is you talk to Carnival today right we didn't typically have a lot of CEOs at the Splunk conference right now we have CEOs coming to the spunk conference right because it is at that level of strategic to our customers and so when you think about Carnival and yes they're using it for the traditional IT ops and security use cases but they're also using it for their customer experience and who would ever think you know ten years ago or even five years ago of Splunk as a customer experience platform but really what's at the heart of customer experience it's data so speaking of the CEO of Carnival Arnold Donald it's kind of an interesting name and and so he he stood up in the States today talking about diversity doubling down on diversity as an african-american you know you frankly in our industry you don't see a lot of african-americans CEOs you don't see a ton of women CEOs you don't see the son of women with with president in their title so he he made a really kind of interesting statement where he said something to the effect of forty years ago when I started in the business I didn't work with a lot of people like me and I thought that was a very powerful statement and he also said essentially look at if we're diverse we're gonna beat you every time your thoughts as an executive and in tech and a woman in tech so first of all i 100% agree with him and i can actually go back to my start i was a computer scientist at NSA so i didn't see a lot of people who looked like me and so from that perspective I know exactly where he's coming from and I am I'll tell you at Splunk we have a huge investment in diversity and not because it's a checkbox but because we believe in exactly what he says it's a competitive edge when you get people who think differently because you came from a different background because you're a different ethnicity because you were educated differently whatever it is whether it's gender whether it's ethnicity whether it's just a different approach to thinking all differentiation puts a different lens and and that way you don't get stove you don't have stovepipe thinking and I what I love about our culture at spunk is that we we call it a high growth mindset and if you're not intellectually curious and you don't want to think beyond the boundaries then it's probably not a good fit for you and a big part of that is having a diverse environment we do a lot of spunk to drive that we actually posted our gender diversity statistics last year because we believe if you don't measure it you're never going to improve it and it was a big step right to say we want to publish it we want to hold herself accountable and we've done a really nice job of moving it a little over 1% in one year which for our population is pretty big but we're doing really unique things like we have all job descriptions are now analyzed there's actually a scientific analysis that can be done to make sure that the job description does not bias whether men are women whether men alone or whether it's you know gender neutral so that that's exciting obviously we have a big women in technology program and we have a high potential focus on our top women as well what's interesting about your story Susan and we spent a lot of time on the cube talking about diversity generally in women in tech specifically we support a lot of WI t and we always talk him frequently we're talking about women and engineering roles or computer science roles and how they they oftentimes even when they graduate with that degree they don't come into tech and what strikes me about your path is your technical and yet now you've become this business executive so and I would imagine that having that background that technical background only helped in terms of especially in this industry so there are paths beyond just the technical role one hundred percent it first of all it's a huge advantage I believe it's the core reason why I am where I am today because I have the technical aptitude and while I enjoyed the business side of it as much and I love the sales side and the marketing side and all of the above the truth of the matter is at my core I think it's that intellectual curiosity that came out of my technical background that kept me going and really made me very I took risks right and if you look at my career it's much more of a jungle gym than a ladder and the way you know I always give advice to young people who generally it's young women who ask but oh sometimes it's the young men as well which is like how did you get to where you are how do I plan that how do I get and the truth of the matter is you can't if you try and plan it it's probably not going to work out the exactly the way you plan and so my advice is to make sure that you every time you're going to make a move your ask yourself what am I going to learn Who am I going to learn from and what is it going to add to my experience that I can materially you know say is going to help me on a path to where I ultimately want to be but I think if you try and figure it out and plan a perfect ladder I also think that when you try and do a ladder you don't have what I call pivots which is looking at things from different lenses right so me having been on the engineering side on the sales side on the services side of things it gives me a different lens and understanding the entire experience of our customers as well as the internals of an organization and I think that people who pivot generally are people who are intellectually curious and have intellectual capacity to learn new things and that's what I look for when I hire people I love that you took a nonlinear progression to the path that you're in now and it's speaking of you know the the technical I think if you're in this business you better like tech or what are you doing in this business but the more you understand technology the more you can connect the dots between how technology is impacting business and then how it can be applied in new ways so well congratulations on your careers you got a long way to go and thanks so much for coming on the queue so much David I really appreciate it thank you okay keep it right - everybody stew and I'll be back with our next guest we're live from Splunk Don Capcom 18 you're watching the cube [Music]

Published Date : Oct 2 2018

SUMMARY :

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Ryan O’Connor, Splunk & Jon Moore, UConn | Splunk .conf18


 

you live from Orlando Florida it's the cube coverage conf 18 got to you by Splunk welcome back to comp 2018 this is the cube the leader in live tech coverage my name is Dave Volante I'm here with my co-host Stu minimun we're gonna start the day we're going to talk to some customers we love that John Morris here is the MIS program director at UConn the Huskies welcome to the cube good to see you and he's joined by Ryan O'Connor who's the senior advisory engineer at Splunk he's got the cool hat on gents welcome to the cube great to have you thank you thank you for having us so kind of a cool setting this morning is the Stu's first conf and I said you know when you see this it's kind of crazy we're all shaking our phones we had the horse race this morning we won so that was kind of orange yeah team are and team orange as well that's great you're on Team Orange so we're in the media section and the median guys were like sitting on their hands but Stu and I were getting into it good job nice and easy so Jon let's start with you start always left to start with the customer perspective maybe you describe your role and we'll get into it sure so as you mentioned I'm the director of our undergrad program Mis management information systems business technology we're in the school of business under the operations and information management department the acronym OPI M okay cool and gesture Ryan tell us about your role explain the Hat absolutely yeah so I'm a member of an honorary member of the Splunk trust now I recently joined Splunk about a month ago back in August and yeah and outside of my full-time job working at Splunk I'm also an adjunct professor at the University of Connecticut and so I helped John in teaching and you know that's that's kind of my role and where our worlds sort of meet so John we were to when I were talking about the sort of evolution of Splunk the company that was just you know okay log file analysis kind of on-prem perpetual license model and it's really evolved and its permanent permeating throughout you know many organizations but maybe you could take us through sort of the early days and it was UConn for a while what what was life like before Splunk what prompted you to start playing around with Splunk and where have you taken it what's your journey look like so about three years ago we started looking at it through kind of an educational lens started to think of how could we tie it into the curriculum we started talking to a lot of the recruiters and companies that many of our students go into saying what skillsets are you looking for and Splunk was definitely one of those so academia takes a while to change the curriculum make that pendulum swing so it was how can we get this into students hands as quickly as possible and also make it applicable so we developed this initiative in our department called OPI M innovate which was all based around bringing emerging technology skills to students outside of the general curriculum we built an innovation space a research lab and really focused in bringing students in classes and incorporating it that way we started kind of slowly different parts of some early classes about three years ago different data analytics predictive analytics courses and then that really built into we did a few workshops with our innovate initiative which Ryan taught and then from there it kind of exploded we started doing projects and our latest one was with the Splunk mobile team okay you guys had some hard news around now well today right yeah maybe take us through that absolutely wanted sure yeah I'll take that so we we teach a course on IOT industrial IOT at the University of Connecticut and so we heard about the mobile projects and you know the basically they were doing a beta of the mobile and application so we we partnered with them this summer and they came in you know we have a Splunk Enterprise license through Splunk for good so we're able to actually ingest Splunk data and so as part of that course we can ingest IOT data and use Splunk mobile to visualize it all right right right maybe you could explain to our audience that might not know spun for good absolutely yeah so spun for good is a great initiative they offer a Splunk pledge license they call it to higher education institutions and research initiatives so we're able to have a 10 gig license for free that we can you know run our own Splunk enterprise we can have students actually get hands-on experience with it and in addition to that they also get free training so they can take Splunk fundamentals one and two and actually come out of school with hands-on experience and certifications when they go into the job market that's John name you know we talk so much about them the important role of data and you know that the tools change a lot you know when we talk about kind of the next generation of jobs you're right at that intersection maybe you can give you know what what are what are the students what are they looking for what are the people that are looking for them hoping that they come out of school with you know yeah it's it's um you have two different types of students I would say those that know what they're looking for and those that don't that I really have the curiosity they want to learn and so we we try to build this initiative around both those that maybe they're afraid of the technology and the skills so how do we bring them in how do we make a very immersive environment kind of have that aha moment quickly so we have a series of services around that we have what's called tech kits the students come in they're able to do something applicable right away and it sparks an interest and then we also kind of developed another path for those that were more interested in doing projects or they had that higher level skill set but we also wanted to cultivate an environment where they could learn more so a lot of it is being able to scaffold the learning environment based off of the different student coming in so it's interesting my son's a junior in college at GW and he's very excited he's playing around with date he says I'm learning are I'm learning Tablo I'm like great what about Splunk and he said what's that yes so yeah then though it's a little off-center from some of the more traditional visualization tools for example so it's it's interesting and impressive that you guys sort of identified that need and actually brought it to two students how did that all how what was in an epiphany or was that demand from the students how'd that come about it was a combination of a lot of things you know we were lucky Ryan and I have known each other for a long time as the director of the program trying to figure out what classes we should bring in how to build out the curriculum and we have our core classes but then we have the liberty to build out special topics things that we think are irrelevant up-and-coming we can try it out once if it's good maybe teach it a few more times maybe it becomes a permanent class and that's kind of where we were able to pull Ryan in and he had been doing consulting for Splunk for a number of years I said I think you know this is our important skill set is it something that you could help bring to the students sure yeah yeah I mean one of the big courses we looked at was a data analytics course and we were already teaching with a separate piece of software not gonna name names but essentially I looked at it one for one like what key benefits does this piece of software have you know what are the students trying to get out of it and then just compared to one for one to Splunk like could Splunk actually give them the same learning components and all that and it could and and with this one for swum for a good license and all that stuff we could give them the hands-on experience and augment our teaching with that free training so and they come out of school they have something tangible they can say you know I have this and so that would kind of snowball once that course worked then we could integrate it into multiple other courses so you were able to essentially replicate the value to the students of the legacy software and but also have a modern platform exactly exactly yep yeah you know that and that was a what was like a Doug was talking about making jokes about MDM and codifying business processes and yeah it's a little bit more of an antiquated piece of software essentially you know and I mean it was nice it did a great job but there wasn't when we were talking to recruiters and stuff it wasn't a piece of software that recruiters were actually looking at so we said we were hearing Splunk over and over again so why not just bring it into the classroom and give them that so in the keynote this morning started to give a vision I believe they call it Splunk next and mobile things like augmented reality are fitting in you know how do you look at things like this what what how's the mobile going to impact you especially I would think yeah so when we kind of came up with our initiative we identified five tracks that both skill sets we believe the students needed and that and companies were kind of looking for a lot of that was our students would go into internships and say hey you know the the set skills that were learning you know they're asking us to do all this other work in AWS and drones and VR so as again it's part of this it was identifying let's start small five tracks so we started with 3d printing virtual reality microcontrollers IOT and then analytics kind of tying that all together so we had already been building an environment to try and incorporate that and when we kind of started working with the spunk mobile team there's all these different components we wanted to not only tie into the class but tied into the larger initiative so the goal of the class is not to just get these students the skills interesting interested in it but to spread that awareness the Augmented part is just kind of another feature was the next piece that we're looking in to build activities and it just had this great synergy of coming in at the right time saying hey look at this sensor that we built and now you can look at data in an AR it's a really powerful thing to most people so yeah they showed that screenshot of AR during the keynote and one of the challenges that we have at the farm so we're teaching that this is the latest course that we're talking about on an industrial IOT one of the challenges we have at that farm is we don't have a desk we don't have a laptop but we do have a phone in our pocket and we have we can put a QR code or NFC tag anywhere inside that facility so we can actually have we have students go around and you know they can put an iPhone upto a sensor or scan a QR code and see actual live real-time data of what those sensors are doing which is it's an invaluable tool inside the classroom and in an environment like that for sure so it's interesting able to do things we never would have been able to do before I want to ask you about come back to mobile yeah as you you just saying it was a something that people have wanted for a long time it took a while yeah presumably it's not trivial to take all this data and present it in a format and mobile that's simple number one and number two is a lot of spunky users are you know they're at the command center right and they're on the grid yep so maybe that worked to your advantage a little bit and that you know you look at how quickly mobile apps become obsolete hmm so is that why it took so long because it was so complicated and you had a user profile that was largely stationary yeah and how is that change yes honestly I'm not sure in the full history of the mobile app I know there previously was a new mobile app and I are there was an old mobile app and this new one though is you use it the new one yes oh so when we're talking about augmented reality that might be we may not been clear on that augmented reality is actually part of its features and then in addition we have the Apple TV app is in our lab we have a dashboard displayed on a monitor so not only can we teach this class and have students setting up sensors and all this but we can live display it for everyone to come in and look at all the time and we know that it's a secure connection to our back-end people walk into the lab and the first thing I see is this live dashboard Splunk data from the Apple TV based off of project we've been working on what's that well that's a live feed from a farm five miles off campus giving us all these data points and it's just a talking point people are like wow how did you do that and you know it kind of goes from there yeah and the farm managers are actively looking at it too so they can see when the doors are open and closed to the facility you know the temperature gets too high all these metrics are actually used by the you know that was the important part to actually solve a business problem for them you know we we built a proof of concept for the class so the students could see it then their students are kind of replicating another final project in the class class is still ongoing but where they have to build out a sensor for for plants to so it's kind of the same type of sensor kit but it's they're more stationary plant systems and then they have to figure out how to take that data put it into Splunk and make sense of it so there's all these different components and you get for the students get the glam factor you can put it in a fishbowl have the Apple TV up there exactly and that's I mean part of it when we when we started to think about in ishutin you know it was recruitment you know how do we get students beyond that fear of technology especially kind of coming into a business school but it really went well beyond that we aligned it with the launch of our analytics minor which was open to anyone so now we're getting students from outside the school a bit liberal arts students creating very diverse teams and even in the class itself we have engineers business psychology student history student that are all looking to understand data and platforms to be able to make decisions so there's essentially one Splunk class today instead of a Splunk 101 there this semester there's there's a couple classes that are actually using Splunk inside the classroom and I mean depends on the semester how many we have going on that are actually there's three the semester I sorry I misspoke there we have a another professor as well who's also utilizing it so so yeah we have three three classes that are essentially relying on Splunk to teach different components or you know is it helped us understand is it part of almost exclusively part of the analytics you know curriculum or is it sort of permeate into other Mis and computer science or right now it's within our kind of Mis purview trying to you know build all their partners within the university and the classes they're not it's not solely on spunk spunk is a component of you the tool so it's like for example the particular industrial IOT course it is understanding microcontrollers understanding aquaponics and sustainability understanding how to look at data clean data and then using Splunk as a tool to help bring that all together yeah it's kind of the backbone you know love it and then and I mean in addition to I just wanted to mention that we've had students already go out into the field which is great and come back and tell us hey we went out to a job and we mentioned that we knew Splunk and we were you know a shoo-in for certain things once it goes up on their LinkedIn profile and start getting yeah I mean I again I would think it's right up there with I mean even even more so I mean everybody says and right and our day it was SPSS now it's our yep tableau obviously for the VIS everybody's kind of playing around but spunk is a very you know specific capability that not everybody has except every IT department on the planet exactly coming out of school you take a little bit deeper you either you find you find that out yeah cool well great work guys really thank you guys coming on the cube it was great to meet you I appreciate it incoming all right you're welcome all right keep it right - everybody stew and I will be right back after this this is day one of cough 18 from Splunk this is the cube [Music]

Published Date : Oct 2 2018

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Jeff Erhardt, GE | CUBEConversation, May 2018


 

(upbeat orchestral music) >> Welcome back everybody. Jeff Frick here with the CUBE. We're at our Palo Alto studios having a CUBE conversation about digital transformation, industrial internet, AI, ML, all things great, and we're really excited to have a representative of GE, one of our favorite companies to work with because they're at the cutting edge of old industrial stuff and new digital transformation and building a big software organization out in San Ramon. So we're so happy to have here first time Jeff Erhardt. He is the VP Intelligent Systems from GE Digital. Jeff, great to see you. >> Pleasure to be here. Thanks for having me. >> Absolutely, so how did you get into GE? You actually, a creature of the valley, you've been here a little while. How did you end up at GE? >> I have. I'm a new guy, so I've been here about a year and a half, I came in via the acquisition of a company called Wise IO where I was the CEO, so I've spent the last 10 years or so of my life building two different analytic startups. One was based around a very popular and powerful open source language called R and spent a lot of time working with much of the Fortune 500. Think the really data driven companies now that you would think of, the Facebooks, the Goldman Sachs, the Mercks, the Pfeizers helping them go through this data driven journey. Anyway, that company was acquired by Microsoft and is embedded into their products now. But the biggest thing I learned out about that was that even if you have really good data science teams, it's incredibly hard to go from white board into production. How do you take concepts and make them work reliably repeatably, scalably over time? And so, Wise IO was a machine learning company that was a spin out from Berkeley, and we spent time building what I now refer to as intelligent systems for the purposes of customer support automation within things like the sales force and Zendesk ecosystem, and it was really that capability that drew us to GE or drew GE to approach us, to think about how do we build that gap not just from algorithms, but into building true intelligent applications? >> Right, so GE is such a great company. They've been around for a hundred years, original DOW component, Jeff Immelt's not there now, but he was the CEO I think for 16 years. A long period of time. Beth Comstock, fantastic leader. Bill Ruth building this great organization. But it's all built around these industrial assets. But they've started, they did the industrial internet launch. We helped cover it in 2013. They have the Pridix Cloud, their own kind of industrial internet cloud, had a big developer conference. But I'm curious coming from kind of a small Silicon Valley startup situation. When you went into GE, what's kind of the state of their adoption, you know, kind of how had Bill's group penetrated the rest of GE and were they making process? We're people kinda getting it, or were you still doing some evangelical work out in the field? Absolutely both, meaning people understand it are implementing yet I think there was maybe misunderstandings about how to think about software data in particular analytics and AI machine learning. And so a big part of my first year at the company was to spend the time coming in really from the top down, from sort of the CEO and CDO levels across the different business understanding what was the state of data and data driven processes within their businesses. And what I learned really quickly was that the core of this business, and this is all public information been well publicized, is in things like GE Aviation. It's not necessarily the sale of the engine that is incredible profitable, but rather it's maintaining and servicing that over time. >> Right. >> And what organizations like them, like our oil and gas divisions, with things like their inspection capabilities like our power division had really done is they had created as a service businesses where they we're taking data across the customer base, running it through a data driven process, and then driving outcomes for our customers. And all of a sudden the aha moment was wow, wait a minute. This is the business model that every startup in the valley is getting funded to take down the traditional software players for. It's just not yet modern, scalable, repeatable, with AI machine learning built in, but that's the purpose and the value of building these common platforms with these applications on top that you can then make intelligent. >> Right. >> So, once we figure that out it was very easy to know where to focus and start building from that. >> So it's just, it's kinda weird I'm sure for people on the outside looking in to say data driven company. We all want to drive data driven companies. But then you say, well wait a minute, now GE builds jet engines. There's no greater example that's used at conferences as to the number of terabytes of data an engine throws off on a transcontinental flight. Or you think of a power plant or locomotion and you think of the control room with all this information so it probably seems counterintuitive to most that, didn't they have data, weren't they a data driven organization? How has the onset of machine learning and some of the modern architectures actually turned them into a data driven company, where before I think they were but really not to the level that we're specifying here. >> Yah, I-- >> What would be your objective, what are you trying to take on this? >> Absolutely, machine learning, AI, whatever buzz words you want to use is a fascinating topic. It's certainly come into vogue. like many things that are hyped, gets confused, gets misused, and gets overplayed. But, it has the potential to be both an incredibly simple technology as well as an incredibly powerful technology. So, one of the things I've most often seen cause people to go awry in this space is to try to think about what is the new things that I can do with machine learning? What is the green field opportunity? And whenever I'm talking to somebody at whatever level, but particularly at the higher levels of the company is I like to take a step back and I like to say, "What are the value producing, data driven workflows within your business?" And I say define for me the data that you have, how decisions are made upon it, and what outcome that you are driving for. And if you can do that, then what we can do is we can overlay machine learning as a technology to intelligently automate or augment those processes. And in turn what that's gonna do is it's gonna force you to standardize your infrastructure, standardize those workflows, quantify what you're trying to optimize for your customers. And if you do that in a standardized and incremental way, you can look backward having accomplished some very big things. >> Right, and those are such big foundational pieces that most people I think discount again, just the simple question of where is your data. >> That's right. >> What form is it in? So another interesting concept that we cover all the time with all the shows we go to is democratization, right? So it seems to me pretty simple, actually. How do you drive innovation, democratize the data, democratize the tool to manipulate the data, and democratize the ability to actually do something about it. That said, it's not that easy. And this kind of concept that we see evolving from citizen developer to citizen integrator to citizen data scientist is kinda where we all want to go to, but as you've experienced first hand it's not quite as easy as maybe it appears. >> Yah, I think that's a very fair statement and you know, one of the things, again I spend a lot of time talking about, is I like to think about getting the right people in the right roles, using the right tools. And the term data scientist has evolved over the past five plus years going from to give Drew Conway some credit of his Venn diagram of a program or a math kinda domain expert, into meaning anybody that's looking at data. And there's nothing wrong with that, but the concept of taking anybody that has ability to look at data within something like a BI or a Tableau tool, that is something that should absolutely be democratized and you can think about creating citizens for those people. On the flip side, though, how do you structure a true intelligent system that is running reliably, robustly, and particular in our field in mission critical, high risk, high stakes applications? There are bigger challenges than simply are the tools easy enough to use. It's very much more a software engineering problem than it is a data access or algorithmic problem. >> Right. >> And, so we need to build those bridges and think about where do we apply the citizens to for that understanding, and how do we build robust, reliable software over time? >> Right, so many places we can go, and we're gonna go a lot of them. But one of the things you touched on which also is now coming in vogue is kind of ML that you can, somebody else's ML, right? >> Mhmm. >> As you would buy an application at an app store, now there's all kinds of algorithmic equations out there that you can purchase and participate in. And that really begs an interesting question of kinda the classic buy versus build, or as you said before we turned on the cameras buy versus consume because with API economy with all these connected applications, it really opens up an opportunity that you can use a lot more than was produced inside your own four walls. >> Absolutely. >> For those applications. >> Yep. >> And are you seeing that? How's that kinda playing out? >> So we can parse that in a couple of different ways. So the first thing that I would say is there's a Google paper from a few years back that we love and it's required reading for every new employee that we bring on board. And the title of it was machine Learning is the High Interest Credit Card of Technical Debt. And one of the key points within that paper is that the algorithm piece is something like five percent of an overall production machine learning implementation. And so it gets back to the citizen piece. About it's not just making algorithms easier to use, but it's also about where do you consume things from an API economy? So that's the first thing I would think about. The second thing I would think about is there's different ways to use algorithms or APIs or pieces of information within an overall intelligent system. So you might think of speech to text or translation as capabilities. That's something where it probably absolutely makes sense to call an API from an Amazon or a Microsoft or a Google to do that, but then knowing how to integrate that reliably, robustly into the particular application or business problem that you have, is an important next step. >> Right. >> The third thing that I would think about is, it very much matters what your space is. And there's a difference between doing things like image classification on things like Imagenet which is publicly available images which are well documented. Is it a dog versus a cat? Is it a hot dog versus not? Versus some of the things that we face with an industrial context, which aren't really publicly available. So we deal with things like within our oil and gas business we have a very large pipeline inspection integrity business where the purpose of that is to send the equivalent of an MRI machine through the pipes and collect spectral images that collect across 14 different sensors. The ability to think that you're gonna take a pre trained algorithm based on deep learning and publicly available images to something that is noisy, dirty, has 14 different types of sensors on it and get a good answer-- >> Right. >> Is ridiculous. >> And there's not that many, right? >> And there's not that many. >> That's the other thing I think people underestimate the advantage that Google has we're all taking pictures of dogs and blueberries-- >> Correct. >> So that it's got so much more data to work with. >> That's right. >> As opposed to these industrial applications which are much smaller. >> That's right. >> Lets shift gears again, in terms of digital transformation one of the other often often said examples is when will the day come that GE doesn't sell just engines but actually sells propulsion miles? >> Yep. >> To really convert to a service. >> Yah. >> And that's ultimately where it needs to go cause it's kinda the next step beyond maintenance. >> Yep. >> How are you seeing that digital transformation play out? Do people kinda get it? Do the old line guys that run the jet engine see that this is really a better opportunity? >> Mhmm. >> Cause you guys have, and this is the broader theme, very uniques data and very unique expertise that you've aggregated across in the jet engines base all of your customers in all of the flying conditions and all of the types of airplanes where one individual mechanic or one individual airline just doesn't have an expertise. >> Yep. >> Huge opportunity. >> That's exactly right, and you can say the ame thing in our power space, in our power generation space. You can say the same thing in the one we we're just talking about, you know things like our inspection technology spaces. That's what makes the opportunity so powerful at GE and it's exactly the reason why I'm there because we can't get that any place else. It's both that history, it's that knowledge tied to the data, and very importantly it's what you hinted at that bares repeating is the customer relationships and the customer base upon which you can work together to aggregate all that data together. And if you look at what things are being done, they're already doing it. They are selling effectively, efficiency within a power plant. They are selling safety within certain systems, and again, coming back to why create a platform. Why create standardized applications? Why put these on top? Is if you standardize that, it gives you the ability to create derivative and adjacent products very easily, very efficiently, in ways that nobody else can match. >> Right, right. And I love the whole, for people who aren't familiar with the digital twin concept, but really leveraging this concept of a digital twin not to mimic kinda the macro level, but to mimic the micro level of a particular part unit engine in a particular ecosystem where you can now run simulations, you can run tests, you can do all kinds of stuff without actually having that second big piece of capital gear out there. >> That's right, and it's really hard to mimic those if you didn't start from the first phase of how did you design, build, and put it in to the field? >> Right, right. So, I want to shift gears a little bit just on to philosophical things that you've talked about and doing some research. One of them is that tech is the means to an end, and I know people talk about that all the time, but we're in the tech business. We're here in Silicon Valley. People get so enamored with the technology that they forget that it is a means to an end. It is now the end and to stay focused. >> That's right. >> How are you seeing that kind of play out in GE Digital? Obviously Bill built this humongous organization. I'm super impressed he was able to hire that many people within the last like four years in San Ramon. >> Yah. >> Originally I think just to build the internal software workings within the GE business units, but now really to go much further in terms of industrial internet connectivity, etc. So how do you see that really kinda playing out? >> Yah, I think one of my favorite quotes that I forget who it came from but I'll borrow it is, "Customers don't want to buy a one inch drill bit, they want to buy a one inch hole." >> Right. >> And I think there is both an art and a science and a degree of understanding that needs to go into what is the real customer problem that they are trying to solve for, and how do you peel the onion to understanding that versus just giving what they ask for? >> Right. >> And I think there's an organizational design to how do you get that right. So we had a visitor from Europe, the chairman of one of our large customers, who is going through this data driven journey, and they were at the stage of simply just collecting data off of their equipment. In this case it was elevators and escalators. And then understanding how was it being used? What does it mean for field maintenance, etcetera? But his guys wanted to move right to the end stage and they wanted to come in and say, "Hey, we want to build AI machine learning systems." And we spent some time talking through them about how this is a journey, how you step through it. And you could see the light bulb go off. That yes, I shouldn't try to jump right to that end state. There's a process of going through it, number one, and then the second thing we spent some time talking about was how he can think about structuring his company to create that bridge between the new technology people who are building and doing things in a certain way, and the people who have the legacy knowledge of how things are built, run, and operated? >> Right. >> And it's many times those organizational aspects that are as challenging or as big of barriers to getting it right as a specific technology. >> Oh, for sure, I mean people process and tech it's always the people that are the hard part. It's funny you bring up the elevator or escalator story, We did a show at Spunk many moons ago and we had a person on from an elevator company and the amazing insight they connected Spunk to it. They could actually tell the health of a building by the elevator traffic. >> Yah. >> Not the health of it's industrial systems and it's HVAC, but whether some of the tenants were in trouble. >> Yep. >> By watching the patterns that were coming off the elevator. While different kinda data driven value proposition than they had before. >> Yep. So again, if you could share some best practices really from your experiences with R and now kinda what you're doing at GE about how people should start those first couple of steps in being data driven beyond kinda the simple terms of getting your house in order, getting your data in order, where is it. >> Yah. >> Can you connect to it? Is it clean? >> Yah. >> How should they kinda think about prioritizing? Ho do they look for those easy wins cause at the end of the day it's always about the easiest wins to get the support to move to the next level. >> Yah, so I've sorta got a very simple Hilo play book and you know the first step is you have to know your business. And you have to really understand and prioritize. Again, sometimes I think about not the build, buy decision per say, but maybe the build consume decision. And again, where does it take the effort to go through hiring the people, understanding building those solutions, versus where is it just best to say, "I'm best to consume this product or service from somebody else." So that's number one, and you have to understand your business to do that, really well. The second one is, and we touched on this before, which is getting the right people in the right seats of the bus. Understanding who those citizen data scientists are versus who your developers are, who your analytics people are, who your machine learning people are, and making sure you've got the right people doing the right thing. >> Right. >> And then the last thing is to make sure, to understand that it is a journey. And we like to think about the journey that we go through in sort of three phases, right? Or sort of three swim lanes that could happen, both in parallel, but also as a journey. And we think about those as sort of basic BI and exploratory analytics. How do I learn is there any there there? And fundamentally you're saying, I want to ask and answer a question one time. Think about traditional business reporting. But once you've done that, your goal is always to put something into production. You say, "I've asked and answered once, now I want to ask and answer hundreds, millions, billions of times-- >> Right, right. >> In a row." And the goal is to codify that knowledge into a statistic, an analytic, a business role. And then, how do you start running those within a consistent system? And it's gonna do and force exactly what you just said. Do I have my data in one place? Is it scalable? Is it robust? Is it queryable? Where is it being consumed? How do I capture what's good or bad? And once I start to then define those, I can then start to standardize that within an application workflow and then move into, again, these complex, adaptive, intelligent systems powered by AI machine learning. And so, that's the way we think about it. Know your business, get the people right, understand that it's a systematic journey. >> Right, and then really bake it into the application. >> That's right. >> That's the thing, we don't want to make the same mistake that we do with big data, right? >> Yep. >> Just put it into the application. It's not this stand alone-- >> Correct. >> You know, kinda funny thing. >> Exactly. >> Alright, Jeff, I'll give you the last work before we wrap for the day. So you've been with GE now for about a year and a half, about halfway through 2018. What are your priorities for the next 12 months? If we sit down here, you know June one next year, what are you working on, what's kinda top of mind for you going forward? >> Yah, so top of the line for me, so as I mentioned sort of our first year here was really surveying the landscape, understanding how this company does business, where the opportunities are. Again, where those data driven work flows are. And we have an idea of of that with the core industrial. And so what we've been doing is getting that infrastructure right, getting those people right, getting the V ones of some very powerful systems set up. And so, what I'm gonna be doing over the next year or so is really working with them to scale those out within those core parts of the business, understand how we can create derivative and adjacent products over those, and then how we can take them to market more broadly based upon that, exactly as you said earlier, large scale data that we have available, that customer insight, and that knowledge of how we've been building the stuff, so. >> Alright, I look forward to it. >> I look forward to being back in a year. >> All right, Jeff Erhardt. Thanks for watching. I'm Jeff Frick. You're watching the CUBE from our Palo Alto studios. See you next time. (upbeat orchestra music)

Published Date : May 31 2018

SUMMARY :

He is the VP Intelligent Systems from GE Digital. Pleasure to be here. You actually, a creature of the valley, you've been here Think the really data driven companies now that you would It's not necessarily the sale of the engine that is And all of a sudden the aha moment was wow, wait a minute. So, once we figure that out it was very easy to know where the outside looking in to say data driven company. And I say define for me the data that you have, question of where is your data. and democratize the ability to actually do something On the flip side, though, how do you structure a true But one of the things you touched on which also is now the classic buy versus build, or as you said before we And one of the key points within that paper is that the Versus some of the things that we face with an industrial As opposed to these industrial applications which And that's ultimately where it needs to go cause it's customers in all of the flying conditions and all of the You can say the same thing in the one we we're just talking And I love the whole, for people who aren't familiar It is now the end and to stay focused. How are you seeing that kind of play out in GE Digital? So how do you see that really kinda playing out? Yah, I think one of my favorite quotes that I forget who And I think there's an organizational design to how do as challenging or as big of barriers to getting it right the people that are the hard part. Not the health of it's industrial systems and it's HVAC, off the elevator. of steps in being data driven beyond kinda the simple day it's always about the easiest wins to get the support And you have to really understand and prioritize. And then the last thing is to make sure, to understand And the goal is to codify that knowledge into a statistic, Just put it into the application. If we sit down here, you know June one next year, what are And we have an idea of of that with the core industrial. See you next time.

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