la from Las Vegas it's the cube covering AWS reinvent 2019 brought to you by Amazon Web Services and Vinum care along with its ecosystem partners Oh welcome back to the sands here we are live here in Las Vegas along with Justin Warren I'm John wall's you're watching the Cuban our coverage here of AWS rain vut 2019 day one off in Rowan and EJ on the keynote stage this morning for a couple of hours and now a jam-packed show for Chris Wright joins us the CTO and Red Hat waking his way toward Cube Hall of Fame status we're getting there this is probably worth 50 of the parents I think good to see you good to see you yeah always a pleasure first off let's just let's just talk about kind of the broad landscape right now the pace of innovation that's going on what's happening in the open cloud you know catching up to that acceleration if you're if you're a legacy enterprise you know you got all these guys that are born over here and they're moving at warp speed you got to be you've got to play catch-up and and talk about maybe that friction if you will and and what people are learning about that in terms of trying to get caught up to the folks that have two head start well I think number one the way I like to frame it is open source is the source of innovation for the industry and part of that is you look at the collaborative model bringing different people together across industry to build technology together it's hard to compete with that pace and speed the challenge of course is as you describe how do you how do you consume that how do you bring it into the enterprise which is you know got a whole business that's running off of infrastructure that has been sustaining their business for potentially decades so there's that impedance mismatch of needing to go quickly to keep abreast of of the technology changes while honoring the fact that your core business is running already on key technology so I think looking at how you bring platforms in that support the newer technologies as well as create connections or even support existing applications is a great way to kind of bridge that gap and then partnering with people who can build a bridge like an impedance match between your speed and the speed of innovation is a great way to kind of you know harness the power without exposing yourself to the ragged edges as much sure yeah talk to us a bit more about it about enterprise experience with open source a Red Hat has a long heritage of providing open source to enterprise and couldn't pretty much sits out as a unique example of how you make money with open source so enterprises have lots of open source that they're using every day now you know Linux has come into the enterprise left right and center but there's a lot more open source technologies that enterprises are using today so give us a bit of a flavor of how enterprises are coming to grips with how open source helps sustain their business well in one sense it's that innovation engine so it's bringing new technology and in another sense it's what we've experienced in the in the Linux space is post driving a kind of commoditization of infrastructure so switching away from the traditional vertically integrated stack of a RISC UNIX environment to providing choice so you have a common platform that you can target all your applications do that creates independence from the underlying hardware that's that's something that provide a real value to the enterprise that notion continues to play out today as infrastructure changes it's not just hardware it's virtualized data centers it's public clouds how do you create that consistency for developers to target their applications too as well as the operation seems to manage well you know it's through leveraging open source and bringing a common platform in into your environment as you go up the stack I think you get more and more proliferation of ideas and choices from developer tools and modules and dependencies you know most software stacks today have some open source even included inside whether you're building exclusively on top of a platform that's open source based you're probably also including open source into your application so it's a whole variety from building your key infrastructure to supporting your your enterprise applications and you mentioned openness which y'all know is a big very important thing to Red Hat and one thing that red has been speaking of lately is open hybrid cloud so maybe you can explain that to us what what he is open hybrid cloud what does red head mean by that sure so open hybrid cloud for us start with open that's our platforms are built from open source project so we work across like literally thousands of open source projects bring those together into products that build our platform also we create an open ecosystem so you know we're really fostering partnerships and collaboration at every level from the developer level up through our commercial partnerships the hybrid piece is talking about where you deploy this infrastructure inside your data center on bare metal servers inside your data center virtualized in a private cloud across multiple public clouds and increasingly out to the edge so that that notion of what is the data center - to me it really encompasses all those different footprints so the hybrid cloud cloud meaning give a cloud like experience from an Operations point of view simple to operate meaning you know we're doing everything we can to help operators manage that infrastructure from a developer point of view surface scene functionality as services Nate the eyes and you know how do you give a self-service environment to developers like you know like a cloud so it's across all that first you talk about data in the edge which you know the fact that there's so much the computing that's going on out there and staying closer to the source right we're not bringing it back in you're leaving it out there that adds a whole new level of complexity - I would think and scale you know massive amounts what everything is happening out there so what are you seeing in that in that in terms of handling that complexity and addressing challenges that you see coming as this growth is tremendous growth continues well one it's how do you manage all of that infrastructure so I think having some consistency is a great way to manage that so using the same platform across all of those different environments including the edge that's really going to give you a direct benefit to targeting your applications to that same common platform having the ability to recognize some dependencies so maybe you have a dependency on a data set and that data sets supplied from sources that are in an edge location we can codify that and then enable developers to build applications you know do test dev Prada cross a variety of environments pushing all the way out to an edge deployment where you know thinking you're taking in a lot of data you may be building models in a scale out environment internally in your private cloud or out in the public cloud taking those models deploying those to the edge for inference in real time to make real-time decisions based on data flows through the system and that's that's the world that we live in today so managing that complexity is critical automation for managing that consistency common platforms I think are key tools that we can use to to help build up that that rich in person just from an industry perspective so who does who's that applied to in your mind right what kind of industry is looking at this and saying all right this is this is a an opportunity but also a challenge for us and something we really need to address what's the array there do you think honestly I see it across almost all market verticals so we look at the world or a platform centric view from from a RedHat perspective so we look at the world across industries what I find interesting in the edge use cases is they tend to get more vertically specific so in a manufacturing case you know maybe you're dealing with a manufacturing line which is a set of applications and a set of devices which looks quite different from a retail office or branch office environment some similar problems but very different environments and then you take the service providers networks the telco network out of the edge and that looks quite different from a manufacturing floor so you know it's a it's a wide variety of vertically oriented solutions drawing from some common platform technologies containers Linux you know how do you do automation across all of those environments that machine learning tools those are the things that I think are consistent but you get all a lot of very vertically focused use cases yeah I'm now in the canine today that that Andy was mentioning that they love open source and when we're here at Amazon and and he likes to talk about the compatibility that and customer choice is also very important to Amazon's wit tell us a little bit about how openness interacts with somewhere like ADA we're actually we're here at reinvent which is an ADA where show so how does Red Hat and AWS work together how do you coexist in this ecosystem and get the benefits of open source technologies we could exist in a number of different ways one would be as engineers working together in open source communities building technology another is we have commercial partnerships so we run our platforms on top of AWS so we bring customers to AWS which is a shared you know we have a shared benefit there and then there's also areas where we have competitive offerings so it's you know it's a full spectrum kind of the modern world of the buzzword co-op petitioner or whatever you know it I really think when you look in the open source communities engineers thrive on building great technologies together independent of any kind of corporate boundaries commercially people develop relationships that are complicated today and we have a great working relationship we've run a lot of our cloud customers on Amazon but again there's there's areas where we're both invested in kubernetes ours is openshift there's a zk s so customers have a choice in that context yeah sorry is that in that context that there are some in the open-source community who view cloud as possibly a bit of a villain and certain things we've seen some some dynamics around some particular providers around the debt the database face I went I went name 50 particular players but we've seen some competitive moves in in that place so do you see cloud is it the villain or is it an enabler of open-source technologies well it's definitely an enabler now there's a complicated scenario and this like is it a villain which is how do we create sustainable communities and in the context where a technology is developed largely by one vendor and it's monetized largely by another vendor it's not going to be a very sustainable model so we just have to focus on how are we building technology together and building it in a sustainable way and part of that is making the contributions back into the community to help the project's themselves grow and thrive part of it is having a great diversity of contributors into the into the project and recognizing that business models change and you know the world evolves yeah that doesn't introduce an element of risk it's been around for a while that enterprise are a little bit concerned about open source oh well who's really behind this will this project or software still be here in six months that seems to be decreasing as as the commercial support for particular open source projects and initiatives come to me and we see the rise of foundations and so on that try to give a little bit of an underpinning to some of these projects particularly ones that are critical for the supportive of enterprise technologies do you see enterprises maturing in their view of open source do they do they see it as no no that we understand that this is definitely a sustainable technology whereas these other ones like yeah that one's not quite there yet or do they still need a lot of assistance in making that kind of decision I've been at it for a couple of decades so in the beginning there was a lot of evangelism that this is safe it's consumable by the enterprise it's not some kind of crazy idea to bring open-source you're not gonna lose your intellectual property or things like that those days I mean I'm sure you could find an exception but those days are largely over in this in the sense that open source has gone mainstream so I would say open source is one most large enterprises have an open-source strategy they consider open source as critical to not only how they source software from vendors but also how they build their own applications so the world has really really evolved and now it's really a question of where are you partnering with vendors to build infrastructure that's critical to your business but not your differentiator and where are you leveraging open source internally for your to differentiate your business I think that's a more sophisticated view it's not the safety question it's not is it is it legally you know that you're bringing legal concerns into the picture it's really a much different conversation and people in the enterprise are looking how can we contribute to these projects so that's really it's pretty exciting actually so so what do you think it is then in the maturation process then as it did is it in the adolescent years is it growing into young adulthood you said you've been at it for a long time and it's more acceptable but where are we you think on that in that arc you know what in terms of adapting or or adopting if you will that philosophy probably depends on where you are in the layer of the stack and so the lower you get into the infrastructure the more commonplace it is the closer you get to differentiated value and something that's really unique there's less reason to even build those applications as open source if it's only you consuming it you know pretty pretty broad spectrum there I think that in general we're in some level of adulthood it's a very mature world in the open-source communities and what's interesting today is how we change business models around deploying and consuming open source technologies and then a next generation of technology will be very data-centric data drives a whole set of questions there's policy and governance around data placement there's model training and model exchanging and where models come from data or the models open source is the data shareable you know that it sets a whole new wave of questions that I think in that context it's much earlier so that's our next interview by the way with Chris next time down the road thanks for the time as always really good to see you and I know you're you're awfully busy this week so we really do appreciate you carving out a little slice of time glad to do face press yeah thank this right over Red Hat CTO back with Justin and John live on the cube here at AWS reinvent 2019

>> from Burlingame, California It's the Cube covering Suma logic Illuminate 2019. Brought to You by Sumer Logic >> Hey, welcome back, everybody. Jeffrey here with the Cube were at the higher Regency San Francisco Airport at Suma Logic, Illuminate, 2019 were here last year for our first time. It's a 30 year the show. It's probably 809 100 people around. 1000 packed house just had the finish. The keynote. And we're really excited to have our first guest of the day. Who's been here since the very beginning is Bruno Critic, the founding VP of product and strategy for Suma Logic, you know, great to see you. Likewise. Thank you. So I did a little homework and you're actually on the cube aws reinvent, I think 2013. Wow. How far has the cloud journey progressed? Since efforts? I think it was our first year at reinvented as well. >> That's the second year agreement, >> right? So what? What an adventure. You guys made a good bet six years ago. Seems to be paying off pretty well. >> It really has been re kind of slipped out that the cloud is gonna be a real thing. Put all of our bats into it and have been executing ever since. And I think we were right. They think it is no longer a question. Is this cloud thing gonna be re alarm enterprise gonna adopt it? It's just how quickly and how much. >> Right? Right. But we've seen kind of this continual evolution, right? Was this jump into public cloud? Everybody jumped in with both feet, and now they're pulling back a little bit. But now really seen this growth of the hybrid cloud Big announcement here with Antos and Google Cloud Platform and in containers. And, you know, the rise of doctor and the rise of kubernetes. So I don't know, a CZ. You look a kind of the evolution. A lot of positive things kind of being added to the ecosystem that have helped you guys in your core mission. >> That's right. Look, you know, five years ago, which is such a short time, But yet instead of the speed of the technology adoption and change, you know it's in It's in millennia. What's happened over the last few years is technology stocks have changed dramatically. We've gone from okay, we can host some v ems in the cloud and put some databases in the cloud. So we're now building micro service's architecture, leveraging new technologies like Kubernetes like Serverless Technologies and all the stuff And, you know, some one of the fastest growing technologies that's being adopted by some village custom base, actually the fastest kubernetes and also the fastest customer segment growing customer segments. ImmuLogic is multi clog customers, basically that sort of desire by enterprise to build choice into their offerings. Being able to have leverage over the providers is really coming to fruition right now, >> right? But the multi cloud almost it makes a lot of sense, right, because we're over and over. You want to put your workload in the environment that supposed appropriate for the workload. It kind of. It kind of flipped the bid. It was no longer. Here's your infrastructure. What kind of APs can you build on it? Now here's my app. Where should it run that maybe on Prem it may be in a public cloud. It may be in a data center, so it's kind of logical that we've come into this this hybrid cloud world that said, Now you've got a whole another layer of complexity that that's been added on. And that's really been a big part of the rise of kubernetes. >> That's right. And so, as you're adopting service's that are not equal, right, you have to create a layer that insulate you from those. Service is if you look a tw r continues intelligence report that we just announced today. You will also see that how customers and enterprise are adopting cloud service is is they're essentially adopting the basic and core compute storage network, and database service is there's a long, long tail of service that are very infrequently adopted. And that is because enterprise they're looking for a way to not get to lock Tintin into anyone. Service provider kubernetes Give them Give them that layer of insulation with in thoughts and other technologies like that, you are now able to seamlessly manage all those workloads rather there on your on premise in AWS in G C. P. In azure or anywhere else, >> right? So there's so much we can unpack. You're one of the things I want to touch on which you talked about six years ago, but it's even more thing appropriate. Today is kind of this scale this exponential growth of data on this exponential scale of complexity. And we, as people, has been written about by a lot of smart people, and I, we have a real hard time. Is humans with exponential growth. Everything's linear. Tow us. So as you look at this exponential growth and now we're trying to get insights. Now we've got a I ot and this machine a machine data, which is a whole another multiple orders of magnitude. You can't work in that world with a single painted glass with somebody looking at a dashboard that's trying to find a yellow light that's earned it. I'm going to go read. You don't have analytics. Your hose. >> That's right. This is no longer world of Ding dong lights, right? You can just like to say, Okay, red, green, yellow. The as sort of companies go digital right? Which is driving this growth in data, you know? Ultimately, that data is governed by Moore's law. Moore's law says machines are gonna be able to do twice as much every 18 to 24 months. Well, that guess what? They're gonna tell you what they're doing twice as much. Every 18 to 24 months, and that is an exponential growth rate, right? The challenge that is, budgets don't grow at that rate, either, right? So budgets are not exponentially growing. So how do you cope with the onslaught of this data? And if you're running a digital service, right, if you're serving your customers digital generating revenue through digital means, which is just about every industry. At this point in time, you must get that data because if you don't get the data, you can't run your business. This data is useful not just in operations and security. It's useful for general business abuse, useful in marketing and product management in sales and their complexity. And the analytics required to actually make sense of that data and serve it to the right constituency in the business is really hard. And that has been whatever we have been trying to solve, including this economics of machine. Dad and me talked about it today. Keynote. We're trying t bend the cost curve >> Moore's law >> yet delivered analytics that the enterprise can leverage to really not just operate an application but run their business >> right. So let's talk about this concept of observe ability. You've written box about it. When you talk to people about observe ability, what should they be thinking about? How are you defining it? Why is it important? >> It's great question, So observe ability right now is being defined as a technique right. The simplest way to think about it is people think, observe a witty I need to have these three data sets and I have observed ability. And then you have to ask yourself a question. First of all, what is Observe ability and why does it matter? I think there's a a big misconception in the market how people adopt this is that they think, observe abilities the end. But it isn't observe. Ability is the means of achieving a goal. And what we like to talk about is what is the goal? Observe, observe ability right now. Observe abilities talked about strictly in the devil up space, right? Basically, how am I going to get obs Erv City into an application? And it's maybe runtime how it's running, whether it's up and performance. The challenge with that is that is a pigeon pigeon hole view off, observe ability, observe ability. If you think about it, we talk about objectives during observe ability. Operability tau sa two ns Sorry could be up time in performance. Well, guess what a different group like security observe. Ability is not getting breached. Understanding your compliance posture. Making sure that you are compliant with with regular to re rules and things like that observe ability to a business person to a product manager who's who owns a P N. L. On some product is how are my users using this product powers my application being adopted where users having trouble. What are they and where's the user experience? Poor right? So all of this data is multifaceted and multi useful as multi uses and observing Tow us. Is his objectives driven? If you don't know what your object it is, observe. Ability is just a tool. >> I love that, you know, because it falls under this thing We talked about off the two, which is, you know, there's data, right, and then there's information in the data and then, but it is a useful information because it has to be applied to something that's right in and of itself. It has no value, and what you're talking about really is getting the right data to the right person at the right time, which kind of stumbled into another area, which is how do you drive innovation in an organization? In one of the simple concepts is democratization. Get more people more than data more than tools to manipulate the data. Then piano manager is gonna make a different decision based on different visibility than Security Person or the Dev Ops person. So how is how is that evolving? Where do you see it going? Where was it in the past? And you know, I think he made it interesting or remain made. Interesting thing in the keynote where you guys let your software be available to everyone. And there was a lot of people talking about giving Maur. People Maur access to the tools and more of the data so that they can start to drive this innovation >> abuse of an example of one of the one of the sort of aspects of when we talk about continued continues intelligence. What do we mean? So this concept of agile development didn't evolve because people somehow thought, Hey, why don't we just try to push court production all the time? Break stuff all the time. What's the What's the reason why that came about? It did not come about because somehow somebody decided so better. Software development model It's because cos try to innovate faster, so they they wanted Toa accelerate. How they deliver digital product and service is to their customers. And what's facilitates that delivery cycle is the feedback loop. They get out of their data. They push code early. They observed the data. They understand what it's telling them about how their customers are using their products, and service is what products are working with or not. And they're quickly baking that feedback back into their development cycles into the business business cycles. To make better Prada effectively, it evolved as a as a tool to differentiate and out innovate the competition. And that's to a large degree one of the ways that you deliver the right inside to the right group to improve your business right. And so this is applicable across all use cases in order pot. All departments are on the company, but that's just one example of how you think of this continuous innovation, continuous data from to use analytics and don't >> spend two years doing an M r d and another two years doing a P R d and then another to your shift >> When you when you actually ship it. Half of the assumptions that you made two years ago already all the main along, right? So now you've gotta go. You've wasted half of your development time, and you've only released half of the value that you could have other, >> right? Right. And your assumptions are not gonna be correct, right? You just don't know until you get that >> you think over time, like two years of kubernetes with a single digits percentage adoption technology and soon was customer base. Now it's 1/3 right? Right? Which means no things have changed. If I had made an assumption as of two years ago on communities, I would have no way wouldn't have done this announcement, >> right? Right. >> But we did it in an interactive mode and re benefit from that continuous information continues intelligence that we do in our own >> right, right? We fed Joe and the boys on lots of times so that it's a pretty interesting how fast that came and how it really kind of over took. Doctor has informed they contain it. Even the doctor, according to reporters. Still getting a Tana Tana traction >> and it's >> working in conjunction with communities. Communities allows you to manage those containers right, And Dr Containers are always part of the ecosystem. And so it's, you know, you know, it's like the management layer and the actual container layer, >> right? So as you look forward to give you the last word, you know, as we're really kind of getting into the SIA Teague World and five G's coming just around around the corner, which is gonna have a giant impact on an industrial I ity and this machine a machine communications, what are some of your priorities? What are you looking, you know, kind of a little bit down the road and keeping an eye on >> interesting question. You know, we used to think about I ot as is the new domain. We should think about I or tea. And maybe we need to build a solution for right. It turns out our biggest customers, customers and the way that I have personally reframed my thinking about Iris is the following Computational capacity is ubiquitous. Now, what used to be a modern application 345 years ago was something that your access to your laptop or three or mobile app, and maybe you're a smart watch Now the computation that you interface with runs in your doorbell, you know, in a light switch in your light bulbs and how's it runs everywhere runs in your shoe because when you're around, it talks to your phone to tell you how many steps you've taken, all the stuff right? Essentially, enterprises building application to serve their customers are simply pushing computation farther and farther into our being, like everywhere. There's now I, P Networks, CP use memory and all of those distributed computers are now running the applications that are serving us in our lives, right? And to me, that's what I ot is. It's just an extension off what the digital service is our and we interface with does, and it so happens that when you push computation farther and farther into our lives, you get more and more computers participating. You get more data, and many of our largest customers are essentially ingesting their full stack of iron devices to serve their customers >> right crazy future and you know, it just kind of this continual Adam ization to of computer store and memory. Well, Bruno, hopefully it will not be six years before we see you again. Congrats on the conference. And thanks for taking a few minutes. Absolutely. All right. He's Bruno. I'm Jeff. You're watching the Cube where? It's suma logic illuminate at the Hyatt Regency seven square port. Thanks for watching. We'll see you next time.

>> Everyone. Welcome to a special cube conversation. We're here in Palo Alto, California Cube Studios. I'm John, four year host of the Q. We hear Atomic Wild, the CEO of Snapper out. Tom. Great to see you. You doing? I'm great. Thanks. You guys. You're launching Snapper. Snapper out. What is the company? What do you guys launching? Tell us. >> Well, quite simply stated were delivering a new class of network operating system for the cloud native era. Andrea Lee. What that does, is it. It delivers on the promise of time to service for applications. Always on security assurance and compliance. Andi greater operational efficiency, which is really one of the things that's been plaguing organizations tonight. >> How long is the company been around? This is the first public launch. A solution? Talk about the history real quick. >> So the company was founded in two thousand fifteen by some former operators from Apple. They built and ran Apple. Sort of biggest public facing data centers from the networking perspective on DH. You know, we've been working diligently on this. This is a new class of operating system that was really inspired by, you know, that their time building out those data centers on def. You, you kind of look back. NETWORKINGS not really had any major disruptive innovation in the last twenty five, thirty years. Ah, but back into the two thousand six, with the advent of a Ws and the and the new sort of big, hyper scaler tze, those guys started to realize that the network was something that was kind of getting in the way of their operational efficiency, of being able to automate and drive the network at scale on DSO. Our founders, you know, went through that whole sort of discovery process and things when when they were Apple on DH, you know, and the hyper scales drove the advent of this kind of white box disaggregated networking, separating the software operating system from the hardware and the reason behind that was really around game great gaining greater control because it's a legacy. Networking vendors were not delivering what was needed, and they needed to get more control on DSO. Are found us. You really saw the opportunity to say, Look, we think that there's a way of solving what an operator really needs and what an organization needs and one of the big challenges. There is howto networking operations. Teams collaborate with dev up stings because the devil teams are responsible for, you know, time to service for the application. And that's, you know, that's really the value of the organization. And so, you know, they set out to solve that problem to say, Well, hell, can we build a network operating system on what they realised was that you know what Deb Ops had done is embrace. It's a cloud. Native principles container ization, virtual ization, my crack services on DH. So what we've done is we've built from the ground up a newly architected network operating system that is a fully containerized micro services architecture that embeds coup Panetti's on DH allows the networking for this first time to be brought natively into the de bop store chain. Sonett ops teams can still sort of control and deploy the network and define policy and things. But now they don't have to worry about that is, you know, sort of annoying day today, tasks where, you know the Devil apps engineer is tryingto get an application on the network and, you know, they have to just do sort of some, you know, pretty trivial movies that changes things. And so, you know, in in doing that, what we also figured out was we could solve, you know, problems not just around the operational efficiencies and the time to service, but also a lot of security >> issues as well. So a lot of development going public with the product you mentioned. Cooper Netease, top of cloud. >> What are the >> big shifts in the industry that you guys air riding on because you have tail winds get cloud? Yeah, What is the way that you're on? Can you take a minute to explain some of the big shifts in the industry that's going, guys? >> Yeah, well, I I think there's several things. I think one of the biggest is that, you know, every single organization out there is looking nervously over its shoulder because we live in an age of very, very rapid disruption. It's kind of you know what call the Amazon affect. You know, those big, established companies who've been around for many, many years, who are being disrupted by, you know, Jason, you know, cos we're in adjacent spaces or new start ups coming in so everybody near realizes they need to use technology to their advantage, and they have to disrupt themselves Before, you know, they're they're disrupted. So? So that's one of the big drivers and And so time to service speed, efficiency are all sort of paramount. When you were in, you know, any C suite, you know, discussion, those air. Those are things that come up a ll the time from a technology perspective. We're seeing things, things changing significantly and how we use technology. And, you know, So everything is mobile. Ah, you know, we have the advent of I O t coming in, and so, you know, lots of services and moving to the edge. And so the data centers that were traditionally completely centralized and they'll sort of starting to distribute a little bit of well, eh? So you have this, you know, idea of sort of age data centers in H compute. So there's there's a lot of things, you know, changing and happening. And there's a lot of opportunity for us to deliver, you know, some strong value in this. >> So they obviously the cloud native trend you mentioned is big. That's driving the application market. De bobs you mentioned earlier huge we've seen years now in years of evidence of growth yet on dev ups. Okay, so now it's coming down into the network how? How our company's solving challenges for application developers that are in a devil's world because that seems to be the growth. And the sooner the pressure's coming from is that more requirements coming from the applications to the network. How are companies solving this problem? >> So, you know, So I think from the computer and storage side, things have moved along, you know, pretty, pretty, pretty swiftly eso, you know, as an application engineer. What? What you want is you want the infrastructure to service. You just You just want it to do what the application needs. Unfortunately, you know, traditionally, infrastructures has has been the other way around. You know, you deploy the infrastructure and you say, Okay, well, this is what the application could do within the constraints of the infrastructure and networking has, you know, just continued that idea. And so what you want to do is you want to take this idea of you we've talked before about infrastructure as code, you know. How do you make it? So is when an application engineer rights and application, he can actually regard the infrastructure as almost like a code library. And that's something that a lot of legacy vendors have talked about marketed to for some time. But the reality is-- >> It makes a lot of sense. >> Yeah, it does. It makes a ton of sense. But the reality is that all they could do was offer up some, you know, proprietary APIs and and programmatic interfaces. And the big challenge was the actual architecture of a network operating system was not designed in a way to actually enable that that infrastructure to react in the proper way by developing this containerized microservices architecture on by embedding communities and putting native DevOps tool chains you know inside the operating system. We actually can deliver on the promise of infrastructure as code. >> and this is what everyone wants. I gotta ask you, if everyone wants this and we hearing all around the Cuban all the events we go to clearly a requirement becoming table stakes. But what? What's been preventing people from doing this? >> Well, it's it's the architecture. I mean, if you look at, I call them Legacy Network architectures, but network architecture. Yeah, network operating system itself. The actual you know, the operating system that exists on the physical switch. That is where the problem starts, because that is designed as one big >> blob off >> coat. So all of the features Aaron there, they're all in the same place. They all sort of interact with each other, and it gives you reliability problems that give you innovation problems, because every time you change something, it has a knock on effect. If there's a bug and you have to fix that bug, you have to replace the entire blob. If you replace the entire blob, you have to down the switch or, you know, do some kind of complex patching. If there's a security vulnerability, you have to either differ like actually fixing their on DH, become non complaint or you have to down the switch. And you know we live in an age, As I said, where everything is on all the time, everything is mobile, you know, everybody wants their services right here right now. And the very you know, the very existence of a business depends on being able to deliver those applications all the time. So you can't bring network's down. So when when we've taken this micro services approach and we've containerized the actual infrastructure, you know, on the protocols and everything else, everything existed in its own container. Now, if there's a security vulnerability, we can replace just that container. If you're not using certain services on the operating system, you could kill those containers. And in the process, you reduce the threat surface off the the operating system in the switch. Where is in a legacy world with this monolithic blob, you can just you can turn off the features, but the code still there, the threat surfaces huge, and you're still vulnerable. So what's the >> solution to this and snap route? Fix this. What's the operational benefits? How do you guys play into fixing? The problems have been holding everyone back. >> Well, I think you know collaboration, I think is, you know, is one of the big benefits. You know, Quite frankly, I think there's, you know, there's there's been sort of tension in organizations. I think unfairly network operating operations teams have been, you know, treated as you know, holding things back or non responsive, whatever, anything that's completely unfair because actually, the problem is with the the vendor community. We haven't been delivering the tools that enable them to, you know, deliver the services they need. And so with you know, with our approach with this cloud native approach, we're actually able, sort of, you know, bring the net net tops world. You know, closer to Deb. Ops allow this Khun collaboration to happen on give you you know that the benefit ofthe I Abel sort of coordinated approach to delivering the application and the application is the value that the business delivers on. Biff, you know, if your application stops working, I mean, you know this in your personal life, right? You know, we use our phones and our devices. You try, use an application and it and it's not working. You're going to go and find a competitive. You're just going to go and say, Oh, well, you know, you saw download something else from the APP store on DH. So, you know, availability is a huge thing for businesses today on the network has been one of the most vulnerable pieces in terms of availability. Not because not necessarily because people are attacking it, but because it's so complex. And brittle that any time you change anything, things fall to pieces. And that's why people don't want to touch the network. And that is why we had the rise of the whole Sgn movement. The ESPN movement was on approach That said, we need to make the network more dynamic. And so, rather than addressing the actual operating system, put overlays over the top, create overlays and allow Deb ops teams to do what they need to do to deploy applications over the top of your fairly done plumbing. What we're saying is, look, we're going to simplify and claps. Thatyou don't need translation layers, and a PR is You don't need overlays. You don't need all of that stuff. We're now re architect in the operating system itself. So you, Khun Natively, address that and you know and directly, you know, control the policy that you need to deploy an application. >> Don, This is about modern infrastructure. It's what cloud is modernizing all parts of the value changing how people by consume, deploy, provide valued application known as you guys are part of that. How do people engage with snap route? So I say, Okay, this is the direction. I'm going. I'm going. I'm in cloud native and doing Cooper Netease. I got containing amusing microspheres betting my company's future on this direction. And a lot of people are. Yep. How doe I engage with you guys. And how do you fit into the equation? >> Right? So s so first of all, you know, initial engagement, you know, website linked in Facebook. You know, we're on all of those things. Weigh, You know, we're in customer trials right now. Invaders right now, you know, where was the launching the product? So you know where we'll be shipping off of your first commercial deployments. But as faras, you know how and where are the good? You know, the good opportunities to to deploy us on. Obviously, there are, you know, sort of new. Come, we're high growth companies who, you know, we're talking to who, you know, kind of wanna build off us as a base to start with. But if you already have ah, large investment in disorder deployed legacy equipment we can fit in quite nicely on. And we can still add a ton of value because one of the big problem areas, he's actually the top of rack, Switch the double racks, which is actually where Dev ops and Net ops come together. It's the first place where compute on the application touched the network on DH. This is where usually Annette, ops engineer, spends a lot of time doing, you know, fairly said of your trivial tasks to help applications, you get onto the network and you know, it's a big >> waste of conversion. You see, you think you're playing at the top Iraq switch, >> that is, that is a good place for for somebody to start to get a tremendous amount of value out of our product. You don't need to replace the entire network. You don't have to have us into end. You don't have to have us in the corps if you deploy us at the top of Rex, which so, you know, take a white box device. You know, deploy our operating system on top is very, very simple to do. The network engineer Khun very simply get that device up and running a little token. Figure itself. And then the Dev ops engineers can, you know, come in and say How would employ an application And I didn't need the network to do the following things, and the device will configure itself in that way. >> This is really two worlds coming together. Network operations and developer operations coming together. Yeah. How do you see that? Coming together and meshing together? Obviously, the top of Rex, which you mentioned? A key area where you get your kogel work. But as those cultural communities come together, you know, network operations and depth there, they're seeing benefits with each other. How are those worlds colliding? What's the benefit? What's it going to look like? And what's the opportunity? >> Yeah, well, I you know, I mean, first of all, I think that there's this misconception that these two over there, you know, these two types of organizations don't want to collaborate anything. That's a complete miss misconception. I mean, everybody wants to do the right thing they wanted, You know, their business is to grow ondas. I said earlier. I mean, I think the problem is that, you know, the vendor community is not delivered, as you know, a set of tools and products and capabilities that enable this collaboration. Andi, you know, that's what we're bringing to the table. But I do think you know that there's this This sort of, you know, this cross pollination, this this this ability to you don't have to learn each other's area of expertise. You don't suddenly have to become a networking expert. You know, the dead box engineer doesn't become a networking expert. Vice versa. But there is this, you know, there's there's this point of view, no collaboration and harmony that we can create where there was a lot of tension on DH, you know, and, you know, in fact, there was, you know, a lot of problems that way. Consider harmonize that and allow these organizations to just, you know, move forward with what really counts, which is growing the business. >> Tom, thanks for coming in. I appreciate your time. Original launch. Final question for you. Taking me displaying your background. Your previous roles in networking. We first met when you were at a PHP that he's being. Then why you attracted to snap Prada's as an opportunity on what's. >> Yeah, so, you know, I'm I've been in networking for over thirty years on and help me on DH. You know, network in security. Various roles, mostly in sort of product Rolls product management. You know, pride to snap her out. I was the general manager of the data center networking group HP on DH. You know, I got to do some, you know, fabulous things at HP. We have, you know, quite a ruber. And in other things there which have been hugely successful. So it was a lot of fun. But I came to the point with my career there, where I realized, you know, I I done, you know, many of the things that I wanted to do, and also, you know, most of the opportunities that were there in transforming and transitioning that company. And I wanted to get back to my start up roots on DH. You know, the, you know, long conversation. >> No data centers, these apple guys. >> Yeah, Andi, you know, And so I started talking Teo to snap Brown on, you know, they were asking my advice and things. And the one of the things that attracted me, as you say was it's a company built by operators for operators. You know, it's I, You know, I've never had the opportunity to be in a company founded by operators who just intrinsically know what the customer problem is on B because they've lived it. And And I think you really do have to live it to truly understand on DH. So, you know, that was a huge plus for me. I was really attracted, Teo, that Adam and Glenn, our founders, you know, really interesting great guys. But also there's this inflection point. There's this inflection point in the marking and market and everything to do with, you know, start ups and successful startups is not just having the right innovative technology, which I truly believe we do but having the right overthere innovative technology at the right time. And the timing here is perfect. I mean, child native, you know, Cuba netease, the movement behind Cuba. Netease is just a force unto itself. You know, Dev Ops is, you know, is really moving forward. There's a huge sort of groundswell within the networking team community to, you know, to modernize and to, you know, toe toe. Contribute more to the success of business s So we have a massive >> opportunity. And And the trend of programmable networks Infrastructure is code is happening now. He wanted rubber is hitting the road now? >> Yeah, absolutely. You know it's, you know, we'll go through the usual adoption curves of, you know, early adopters and mass market etcetera. And so, you know, there's a There's a journey ahead of us, but but yeah. No, I mean, you know, people are doing this right now. >> Well, congratulations on your launch net, right? We'll be watching you. Really innovative. Moving right to the core of the devices with an operating system. No abstraction. Layers with Cooper Netease. Interesting architecture. Looking forward to following it. Dominic Wild CEO Snapper out here inside the Cube studios and fellow Also, I'm John Ferrier. Thanks for watching.

>> Live from Barcelona, Spain. It's the cue covering Sisqo. Live Europe, Brought to you by Cisco and its ecosystem partners. >> Welcome back to Barcelona, Everybody watching the Cube, the leader in live tech coverage. My name is Dave Valentin here with my co host Student events. Do Myself and John for Be here all week. Eric Hurt, Saugus Here Long time Cuba Long friend. Great to see you again. He's the CMO of IBM IBM Storage division. He's joined by James Amy's, who's the head of networks at advance. The service provider Guys, Welcome to the Cube. Good to see again. >> Great. Thanks for having us loved being on the cute. >> So we love having you So, James, let's start with you. Tell us a little bit about advanced to want to dig into some of the networking trends. We're hearing a lot about it here. It's just go live. >> Yeah, I think so. Advanced are a manage service provider software software company based in the UK, one of the largest software companies in the UK, providing interim solutions for lots of different Marchal market verticals, including healthcare, local government, regional government, national infrastructure projects we've got involved with as well as charity sector legal sector. A lot of education work we do is real diverse portfolio of products we offer on with the manage services piece. We also offer complete outsourcing. So this is desktop support. Telephony support, printer support all the >> way back into integration with public cloud platforms and private cloud platforms, the majority of >> which is our in. >> So so Eric advanced are both a customer and a partner, right? Right, right. And so you love you. Love versus Stack. These guys are presumed versus stack customers. Well >> stacked customer in the Versace tack, as you know, Integrate. Cisco, UCS, Cisco Networking Infrastructure, IBM Storage of all types entry products up into the fastest all flash raise with our software spectrum virtualized spectrum, Accelerate Family and James's company is using versus tax is part of their infrastructure, which they then offer, as you know, to a service toe and uses. James just described. >> So let's talk about some of the big trends that you guys are seeing and how you're both responding to customers and you're responding to your customer. So we're seeing two hearing today. Lot about multi cloud. We've been hearing that for a while the network is flattening your network expert love to get your your thoughts on that. Security, obviously, is a huge topic. End end management, another big topic, something that IBM is focused on. So so James, what 1 of the big mega trends that you're seeing that a driving your business decisions and your customer's activity? One >> of the big changes we're seeing is a change from large scare enterprise scale deployments off a particular type of technology on customers are now choosing because they're informed the best fit for a particular application or particular service on that may be coming to a service provider like ourselves to offer our services products to them. Uh, or they're looking for us to run in infrastructure service for them or integrate with a public cloud offering. So the competition of the public cloud for service providers is key on DH. I think people were looking around a few years ago thinking, How do we compete to this well, with partnerships that we have in our Francisco? It gives us a very compelling competitive offering. But we can turn around and say, Well, we can give you a like for like, but we can give you a slightly better service because we could give you guaranteed availability. We give you guaranteed price point on, and this is all backed with key vendor certified designs. So we're not talking about going out on developing a solution that takes maybe eighteen months to take to market. This is understanding a requirement for a quick, you know, Q and A with a customer a line that, too a reference architecture that we can literally just pick up off the shelf, deploy into our data centers using the standard building rocks that we use across the business. So Nexus nine K seven k's or our standard bread and butter inside the data center environment. As Eric pointed out, Cisco UCS is our our key Intel computer platform that we used on DH. The store wise IBM product has been a real true success story for us. So we started off being a a mixed then the house where we would align storage requirement paste with what we could find in the market. That was, that was a good fit. But the store was products is basically just allowed us to standardize on the speed of deployment is one of the key things. So we started out with a very lengthy lead time tio service ready, which is when we start charging for revenue on if we want a ninety day build. Well, we've got a lot of special service time, A lot of engineering time getting that ready Teo, Teo and take to the customer and then we turn it on. We can start seeing revenue from that platform with versus Stack. This enabled us to accelerate how quickly we can turn that on. And we've seen that drop, too. They're literally days through standardisation elements of automation as well. Many of our environments are bespoke because we have such a wide arrange off different types of customers with different needs, but it allows us to take those standing building blocks, align them to their needs and deliver that service. >> James James, we found the peas are often in the middle of those discussions that customers are having on multi clouds. You talked a lot about the services you build. Are they also coming to you? If if you tie into the public Cloud services or yes, maybe you can help explain a little bit on how that worked Five years ago, it was the public loud there are going to kill them and service providers. And what we see is customers can't sort out half of what's going on. They've got to be able to turn two partners like you to be able to figure this out. >> Yeah, that's a fantastic question. I think three years ago we'd be talking to our customers and they were I am going to this public cloud or I am going to build this infrastructure. Where is now? They're They're making Mohr informed select decisions based on the drive to the hosted office and voice platforms offered by Microsoft. There's a big driving. Many of our customers are going in that direction, but it's how we integrate that with legacy applications. Some of the solutions that some of our customers use have have have had millions of pounds of investment into them, and that's not something I can just turn off the water away from overnight. So it is how we're integrating that. We're doing that at the network level, so it's how we're appearing with different service providers, bringing that in integrating that, I'm offering it to them as a solution. What we try tio, we try to try position ourselves is really it's the same experience, regardless of where we're placing it. Consumption. Workload doesn't know whether it's inside our data centers, whether we're talking one of the public cloud platforms or even on premise. So we have quite a few customers that still have significant presence on premises because that's right for their business, depending on on what they're doing, especially some of the research scientists. >> So you've got to deliver flexibility in your architecture, and you talk a lot about software to find you guys made a big move to software to find, you know, a couple years ago, actually, maybe discuss how that fits in to how you're servicing advanced another client? >> Sure. So you know, IBM Storage has embraced multi Cloud for several years. So our solutions. While, of course, they work with IBM, Cloud and IBM cloud private work with Amazon. They work with azure Google Cloud and in fact, some are products. For example, the versus stack not only is advanced using it, but we've got pry forty or fifty public, small, medium sized cloud providers that our public references for the vs Tag and Spectrum Protect you Know which is our backup product Number one in the Enterprise. Back up space Expect from detectives Got at least three hundred cloud providers. Medium, small and big. Who offered the engine underneath for their backup is a service is spectrum protect, So we make sure that weather PR transparent cloud tearing our cyber resiliency technology. What we doing? Backup archive object storage works with essentially all cloud providers. That way, someone like James A. CSP MSP can leverage our products. And we, like I said, we have tons of public records around versus Stack for that, but so can an enterprise. And in fact, I saw survey recently that it was done in Europe and in North America that when you look at a roughly two billion US size revenue and up the average company of that sizing up, we use five different public cloud riders at one time. Where that it be due to legal reasons whether that be procurement. You know, the Web is really the Internet. And, yeah, Cloud is really just It's been around for twenty some years. So in bigger accounts, guess what is now involved Procurement Well, we love that you did that deal with IBM club, but you are going to get a competitive quote now from Amazon and Microsoft, right? So that's driven it legal's driven it. Certain countries, right? The data needs to stay in that country, even if your cloud if eyeing it, it's so to speak. So if the clap water doesn't have a data center there, guess what? Another geographer used different. And then you, of course, still have some large entities that still allow regional buying pattern so they'll have three or four different cloud providers that air quote certified by corporate. And then you could use whichever one you want, so we make sure that we could take advantage of that. Wade and IBM. We ride the wave, We don't fight the way. >> So you've got in that situation. You these multi cloud you got different AP eyes, You get different frameworks potty, you abstract all that complexity you got, Francisco coming at it from a networking standpoint, I b m. Now with Red Hat is good. Be a big player in that that world. VM where What do you guys do? James, in terms of of simplifying all that multi cloud complexity >> for people. I think some of it is actually the mystifying on its engaging with our partners to understand what the proposition is on, how we can develop that on a line, that to mind your own business, but more importantly, to the needs of our customers. We've got some really, really talented technicians worked within within advance, and we've got a number of different forums that allow them to feed back their ideas. But we've got the alignments between those partners and and some of those communities, so that we can have an open discussion on drive. Some of that thinking forward about ultimately see engaging with customers. So the customers feedback is key on how we shape and deliver no need service to them, but also to the service to other customers. We have a number of customers that are very similar, but they may work in different spaces, some somewhere even competitive. So we have to tread that line very safe, very carefully and safely. But it is. It's a good one to one relationship between the client service managers, technical technicians. We have inside business having that to complete three sixty communication is key, but that's that's that's really the bottom takes. Its creation >> came like youto dig into security for us a little bit. You know, I think we surpassed a couple of years ago. I'm not going to go to the cloud to it because it's not secure to Oh, I understand it's time for me to least reevaluate meant security and, most likely, you know, manage service fighters. Public clouds are probably more secure than what I had in my data center, but if I've got multiple environment, there's a lot of complexity there. So how do you traverse that? Make sure that you've got a comprehensive security practice, not just all these point solutions for security all over the place. >> Ah, so that's that comes onto visibility. So its visibility understanding where all the control points are within a given infrastructure on how the landscape looks. So we were working quite closely with a number actually of key Cisco and IBM partners, as well as IBM and Cisco themselves directly tohave a comprehensive offering that allows us to position to our customers. You used to once upon a time you had one game, right? So we need it is from good security on your Internet. Facing viable For now, you might have a ten. Twenty, thirty of those. We need tohave consistent policies across those. We need to understand how they're performing, but also potentially, if there's any attempt attack vector on one of them. How that how someone is trying to looking to compromise that so centralized intelligence on That's where we start to look at my eye operations to gather all that information. The long gone are the days where you have twenty people sharing a room just reading streams. Those twenty people now need thio. See reams and reams of information instantly. Something needs to be called up to them. They could make a decision quickly on Active planet on DH. That's really where we we're positioning ourselves in the market to differentiate. I'm working with key part, Mr >> Never talk about your announcement cadence. Good idea as a big show. Think coming up in a couple weeks cubes gonna be there. Of course. What can we expect from from you guys? >> So we're actually gonna announce on the fifth before things way, want to drive end users and our business partners to storage campus, which is one of the largest campuses at IBM, think we'll have over fifteen pedestals of demo and actually multiple demos because we have such a broad portfolio, from the all flash arrays to our versus stack offering to a whole set of modern data protection management control for storage, which manages in control storage, that's not ours, right? Our competitors storage as well, and, of course, our software to find storage. So we're going to do a big announcement. The focus of that will be around our storage solutions. These air solutions blueprints reference architectures is Jane, you mentioned that use our software and our storage systems that allow reseller or end user to configure systems easily. Think of it as the ultimate wrestling recipe for that German chocolate cake. But it's the perfect recipe. It's tried. It's true, it's tested. It's been on the Food Channel twenty seven times and everybody loves it. That's what we do with our our solutions. Blueprints. We'll have some announcements around modern data protection, and obviously a big focus of IBM. Storage is been in the space. So both storage as an Aye aye platform for aye aye, applications are workloads but also the incorporation of technology into our own storage systems and software. So be having announcements around that on February fifth going into think, which will then be the week after in San Francisco. >> Great. So I'm here and trusted data protection plays into that. Aye, aye. Intelligence machine intelligence. And I'm also hearing header of Geneti multiple platforms. Whether it's your storage, you said our competitors now does that also include sort of the clouds? Fear we're not announcing anything. But you guys have you know, you've seen your pictures. That's azure itt's a w a s. I mean, that continues >> so absolutely so. Whether it be what we do from backup in archive, right, let's take the easy one. So we support not only the protocol of IBM clad object storage which we acquired and allows you to have object storage either on premise or in a cloud in stance e ation. But we also support the s three protocol. So, for example, our spectrum scale software giant scale out. In fact, the two fastest supercomputers world you spectrum scale over four hundred fifty petabytes running on spectrum scale, and they continue their to an object store that supports us three. Or it can tear toe IBM clad object stories through that IBM clad object storage customer. That's great for using the S three protocol. You, Khun, Tear to that as well. That's just one example. Same thing we do for cyber resiliency. So from a cyber resents me perspective, we could do things with any cloud vendor oven air cat air gap, right? And so you could do that, eh? With tape. But you could also do that with the clouds. So if your cloud is your backup archive replication repository, then you can always roll back to a known good copy. You don't have to pay the ransom writer. When you clean up the malware, you can roll back to a known good copy, and we provide that across all of the platforms in a number of ways. Our protect family, our new products, a safeguard copy for the main friend that we announced October. So all that allows us to be multi cloud resiliency as well as how do we connect a multi cloud backup archive automated tearing all kinds of clouds, whether the IBM cloud and, of course, I'm a shareholder. So I love that, but at the same time were realistic. Lots of people use Amazon Google Azar. And like I said, there's thousands of mid two small cloud providers all over the world, and we support them, too. We engage with everyone. >> What about SAS? You know, that's one of the questions we've been trying to squint through and understand is because when you talk about five cloud providers is obviously infrastructures of service. And then there's their service providers like like Advanced. And then there's like a gazillion SAS Companies >> write a lot of data >> in there and a lot of data in there. How should we think about, you know, protecting that data? Securing that data is that sort of up to the SAS vendor, and thou shalt not touch. Or should that be part of the scope of AH, storage company? Well, so what we do >> is we engage with the SAS vendor, so we have a number of different sass coming is, in fact, one of them was on the Cube two years ago with us. They were startup in the cyber security space and all of its delivered over SAS. So what they do is in that case, the use our flash system product line, they get the performance they need to deliver south. They want no bottlenecks because obviously you have to go over the network when you're doing SAS Andi. Also, what they do is data encryption at rest. So when the data is brought in because we have on our flash arrays capability and most of our product line especially the flash systems to have no performance hit on encrypt their decrypt because its hardware embedded, they're able to have the data at rest encrypted for all their customers. That gives them a level of security when it's at rest on their site. At the same time, we've given the right performance. They need tohave soft reserve, so we engage with all we pry have three hundred, four hundred different SAS companies who are the actual software vendor and their deployment model. This software's interest, by the way, we do that as well as I mentioned, over three hundred cloud providers today have a backup is a service and the engine ease their spectrum. Protect or spectrum protect. Plus, but they may call it something else. In fact, we just had a public reference out from Silver String, which is out in the UK, and all they do is cyber resiliency. Backup in archive. That's their service. They have their own product, but then spectrum Protect and Spectrum Check plus is the engine underneath their Prada. So that's an example. In this case, the backup is a service, which, I would argue is not infrastructure, but more of an application. But then true what you call real application providers like cyber security vendors, we have a vendor who in fact, does something for all of the universities and colleges. United States. They have about eight thousand of them, including the junior colleges, and they run all their bookstores. So when you place an order, all their air NPR, everything they do is from this SAS vendor that's based in there in the Northeast. And they've got, like I said, about a thousand colleges and universities in the U. S. And Canada, and they offer this if you will bookstore as a sass service and the students use it. University uses it. And, of course, the bookstores are designed to, you know, make a little money for the university, and they all use that so that's another example. And they use are flash systems as well. And then they back up that data internally with spectrum protectors. They obviously it's the financial data as well as the inventory of all of these book stores all over the United States at the collegiate >> level right now. James Way gotta wrap, but just sort of give you the final word. UK specialist, right? So Brexit really doesn't affect you. Is that a fair statement? >> Uh, we'll do? Yes. >> How so? >> I think it's too early to tell. No one really knows. I think that's all the debates are about. AJ's trying to understand that on DH for us. We're just watching and observing. >> Staying focused on your customers, obviously. So no predictions as to what's going to happen. I was not from a weeks ago. I got hurt both sides. You know, it's definitely gonna happen, All right, Not happen, but okay, again give you the last word. You know? What's your focus? Over the next twelve eighteen months? >> Eso all our focus is really about visibility, So they they they've touched on that. We're talking about security for customers. Understanding whether data is whether exposure point saw. That's our keep. Keep focusing on DH versus stack on dh thie IBM store wise product underpin all of those offerings that we have on. That will continue to be to be so forward. >> Guys. Great to see you. Thanks so much for coming on the Cube and our pleasure hosting you. Thanks. Appreciate, Really welcome. Alright, Keep right, everybody. We'll be back. Day Volante was stew Minutemen from Cisco live in Barcelona. >> No.

hello everyone I'm Jean Faria we are reporting on the ground near Puerto Rico for blockchain unbound exclusive conversations at coinage end of covering all the action restart week of ten of events cryptocurrency blockchain all the people are here with the local ecosystem the cube is here it's great to have you on thanks for joining blockchain innovation is today global this is a revolution way bigger than the Internet itself programmable money programmable contracts that wipes out finance it wipes out legal it wipes out governance in many ways there's no central authority you have access to open source software it's fully connected so now is the time to make it translate we've all heard about the steam digital transformation its businesses that if they don't evolve and adopt blockchain AI all these other things they have a threat of being put out of business it is extremely competitive a new set of stakeholders investors global players governments are it's happening now you have a chance to be a part of an economy without a permission of a centralized organization have to pay 200 people in 40 countries and it's an unholy mess with withholding taxes and concerns around money transfer costs a hassle it's a nightmare like all currency control so you're only allowed to move a certain amount of capital out the country legally so what happens in all your backups our currency and you can effectively invest in assets around the world this is making it much easier to contribute to help people to get healthy and you don't have to go to school there's a very big influx of young and talented minds at that right and this is really changing the revolution landscape you've got the radical Burning Man hippie guy all the way to a three-piece suit yeah and that diversity is very very rich a lot of people are scared I like whoa hold on slow down we're not gonna prove it the other half saying no this is the future so you have two competing forces colliding for some reason crypto really pokes at people's biases you know why does it have any value and I go well why does the United States dollar have any value I mean you've got Full Faith and Credit of the government that's in debt by 20 trillion dollars you know is that a good idea most people that come here sorry with the what the how and people are scared but the young people are like yo this is happening this is not a moment this is a movement is definitely oh say 1996-97 of the internet bubble it's just starting people know there's something really magical they don't quite know what you know America really grew because you're abused to have all the controls and so the capital by sea left Europe and away in America and now it's happening 300 years later as America has all the controls and the capital starting to go away so a new Liberation's happening incredible resources are now being poured in problems that were ignored for many many and what is beautiful is that block Candy's doing it open-source is accelerating the tech these ideas are being freely shared whereas before there's bottlenecks in the collaboration aspect if we're able to write a contract in a thousand people be able to verify that contract and we're able to transfer money from one person to another without the two parties being involved we've got a perfect scenario security and speed and fairness all at the same time you can create these chains of trust and that can happen anywhere in the world you're on a level playing field if you have 4G connectivity now you can compete globally and be a part of the global economy so if you're someone who's in the emerging developing world and you want to begin to build wealth and you'd like to own a piece of first world real estate and today the minimum is about a thousand dollars but by implementing the Plott chain further they won't eventually get down to one dollar you can buy a piece of real estate and enjoy the returns on that I want to solve the wealth gap and I truly believe we can do it when we can allow anyone anywhere to invest in good quality assets a conduit with the current system there's too many friction costs the killer app right is money it's paying people that is the killer app of the block type right now let's say that money is software and it is software so if you buy something with a credit card what do you think's happening it's all software and what has happened is open-source software has always eventually won with respect to close source software so proprietary money is probably back on its heels because open-source money's coming in something like that will give liquidity to a lot of small business owners America is a country of small business owners across the globe it supports small business owners it's an interesting model yeah you don't have to give up any equity you don't have to give up any poor seats yeah right it's much leaner my super if you're an investor you gotta get a pound of flesh somewhere is it's just getting it on the discounted tokens is there a little liquidity going on when you think about you know private sale presale is 99% a token deal right although equities coming in because a lot of more venture capital is coming in and they're demanding a piece of the action from a company and equity perspective its equity might be future revenue sometimes as dividends or the opportunity get dividends so it's a combination of you have a preference you care you know at the other day equity is I was always preferable there is a provision in the 1934 Securities Act called section 12 G it allows us Spacely to go public by telling the SEC we're doing it without having to delay it to wait for their permission after 60 days it's a derivative so we'll continue to clear comments but but the thing is with tokens who knows how long that'll take I mean is the SEC gonna Shepherd something through with crypto 1 or do they gonna make it take 5 years I don't know [Music] all over the island this is the new Oliver field the world is moving too fast today for a big country to keep up it's all gonna happen now in this next century at the city level and so we work a lot with four smaller countries or small countries because I know estonia armenia baja rains got you know dubai envy so i mean every country wants to be the crypto country multiple small countries are going to come into the space which they know now they can get the capital flowing into that company and they're gonna allow their rules to be lacs they're gonna let capital flow through and then us will have to change or maybe UK will have to change orders against us will have to change in the first world a lot of what we're talking about is a nice-to-have it's it's sort of a bit of a game and if i can participate but where I come from an emerging war that's a necessity they are no other solutions so if you live in South Africa or China or India and you want to get your money into a first world country like England Australia America it's very very difficult and virtually no one can do it but it's a major problem because you want wealth preservation you want but Plan B you want your children to be able to go to a first world university etc etc etc Puerto Rico being a free associated States of the United States of America is like the best place to actually test this possibly some push for that for infrastructure for you know internet for all sorts of different things in terms of building the best infrastructure the new newest best-in-class for your business it's four percent corporate taxes and individual it's zero percent now that's what you got to move here you gotta move here okay but you don't have to give you deliver your US citizenship no taxes are great at the same time they fall in love with the islands so it's amazing because to me Puerto Rico is a combination of LA's whether San Francisco's open-mindedness and Barcelona's you know deep European history it's just a really beautiful place and it's US territory so it's a short hop and a jump to the States if you need to most people in America mainland sort of think they're going to a foreign country because it's treated that way by our government how do I come to Puerto Rico do it right not offend the culture in abil them together what's your experience with the play ball stay good friends lost their relocation services for their business and themselves so they write a big check to you guys for the service but it's you guide them through the entire process and there's real energy here because there's a social movement underneath the entire cryptocurrency movement and that's to basically help your fellow man or women all these activity is really going to give a a shot in the arm to the Puerto Rican economy and we're bringing our funds and we're bringing our advisory the radar Thank You exponent there the hurricane was a horrible atrocity that happened and now we have this blank canvas to create a vision for Puerto Rico so what we're doing is we're connecting every single University on the island to work on open source projects to like make solutions for the private sector they know that if they can buy power on a cellphone like they're already doing for other goods and services now we've got a game-changer this is restart week and one of the other things that we've done is help all of the conference's come together collaborate rather than compete so go into the same week and put all of these satellite groups around it and then we blanket it a week around it so that we had one place for people to go and look for all of the events and then also for some for them to understand a movement about the education piece it's very difficult for people that kind of get caught up to speed because there's some technical things that need to understand to really apply this technology into the business world the other day we had an event where we talked 50 people how to create a smart contract from scratch those are 50 people who are not the same anymore ecosystems developing yet entrepreneurs you got projects you got funding coming in but as it's gonna be a fight for the ecosystem because you can't have zillion ecosystems there are definitely some you know the galaxies and you know regulatory aspects that you know put some concerns and a lot of you know people's mind since its inception you've seen people and media and mainstream media in particular target Bitcoin and they're just adopting the government narrative saying oh everyone in this industry is corrupt Oh everyone in this industry is an ICS camera Oh everyone in this industry is a a drug runner and they have all selling drugs on the dark web and and it's like you know what like you can do some research and don't get better than that traditional media they want to take down everybody that they don't consider you know like a birds of the same feather there actually are a lot of scammers and a lot of like dark forces inside of the cryptocurrency movement so that's why I think we welcome kind of more regulatory influence because you know none of us want to see bad actors in the space we've seen folks go out raise you know really big about to capital with no product roadmap no business talking roadmap no real way to get from zero to X what are they trying to shoehorn a regular business onto the blockchain and just assume that by adding crypto at the end of you know toilet paper they're gonna get something I had another founder tell me that you know Mike tokens are worth 100 million humming yep you don't have a user you just have a product you're tokens I've hiked if you ask me it's it's what little I can tell my house is 100 million dollars it's only worth as much as the top buyer how much we really need hardcore reputation systems in our industry and in the for the world I think 2018 is going to be the year of clarity on regulation and I think that's where Puerto Rico comes in and plays a major role just to see the thousands of people who have come here to support these several conferences has been amazing my most surprising thing though is the amount of people that have told me that they bought a one-way ticket and have no intention of going home so to make Puerto Rico your home I think is a really amazing first step when I go to the supermarket and where I go it's full of American and people from outside and when you ask them where you're from and they will tell you from Puerto Rico this is gonna become the epicenter of this multi-billion dollar market we need to have people prepared for this you have to create the transparency the beauty of the transparency is there's actually privacy baked in and that's what I love about blockchain is it has all of the good things all communities need to evolve in my opinion between technology communities open networks of governance where we have peer-to-peer distribution of finance and of resources in a way that allows people to aggregate around the marketplaces that are actually benefitting the way that they believe the world should work we're going to be tools that far surpassed what's currently available in terms of the messages the websites all these things for 20 years the Internet has been free it's a really beautiful thing for consumption and open-source is the absolute right methodology for software when it comes to your own content a reward it makes sense everybody is going to get to play together across every device the developers are going to get rewarded for creating content people are going to be rewarded for creating things inside the games and the players are going to get rewarded for getting to the top levels of all the games and we're going to reward them through our cryptocurrency if we begin to own ourself sovereign identity then when we're owning our data that's the foundation for universal basic income communications completely frictionless payment completely frictionless and governance completely frictionless and we have to put this all together who wins here the average citizen entrepreneur that is leveraged citizen player that wants to start something whether it's a banking a service provider of some sort an entrepreneur or a new financial instrument or firm you all have greenfield opportunity here the first thing I would tell found us is to reach out ok this community is very very supportive like you can reach out to me you can reach out to other guys LinkedIn Facebook or come to these events and say your idea and you need help because you will need help you cannot run this alone ok you are running a company you're running your team have a good team that's the first thing you got to be vigilant and you keeping your money in a hard wallet not keeping your private keys on your computer if you're using a centralized system those centralized systems are really easily exploitable strategic partnerships Advisors founding team and then show the idea to the people explain yourself frankly and honestly and I think the community will reward you to go and find it ring whether you're a fortune 500 company or a startup it's all about building the community and I believe that whether it's utility Target or security or combination of the two it provides an incredible vehicle to ultimately be the catalyst to your community and if you the to community adding value then you're going to build a company event it's always gonna be led by the business model because you need something to act as the power pull to pull the thing along right and you can continuously pump capital into something but if the model is wrong it's just going to drain and it's going to go to inefficient systems and in the end maybe do some help but but a very small percentage of the capacity of what it could do then the advice would be to entrepreneurs don't fret about the infrastructure just nail your business models right and because the switching cost might not be as high as you think that's right we're in the old days when we grew up yeah you made a bad technology decision you're out of business yeah but the first advice that I give my clients is to stomp this is this business that's too much formal in it yeah right if you're missing out so no just because everybody's out there Nico you should be doing an SEO right yeah 46% of I SEOs have already failed already failed start with the business gather this in the counties down right so free cash flow unique value proposition Prada market fit what sits under business think about the token model right the token model has to go in handy now with your business model and revenue model and once you figure out that business and took the models now it's time to think about compliance I'm gonna raise money in the US and abroad I've decided to go to security choking hypothetical instance absolute what do I do is there for you an incentive mechanism or is a fundraising mechanism or both who's gonna be my user who's gonna use this token right there aren't gonna be moms dads hospitals they was my target and then how they're gonna use it and are they gonna hold it I'm gonna sell it are they gonna trade it so all these different things define that oh c'mon once you get your token actually authenticated realized everything's transparent and it gets on that secondary market it's better to use that to invest in anything you need investment get everybody incentivized around your token all your employees all your vendors everybody incentivize around that token it's a thousand percent more powerful than a dollar so the dollar doesn't go up in value in your token your token can go up and down and as soon as you find just one spark it blows up everybody boats rise equal it's pasta Sara Lee the time to crack open the champagne you still have to demonstrate product market fit you have to help build a market in our particular case so there's a lot of hard work launch it's a start line it's just like it's only a step along the whole process you know what made people get it you showed them the money yeah you showed them the money sometimes people don't you can explain these concepts that are world-changing super high level or whatever people were not actually gonna get it until it's useful to them average business people and senior business people who have typically been shut off to the idea of blockchain are now seeing this as very real and here to stay momentum is just beginning it's gonna be amazing what these guys come up with that's one of the things I love about doing this thing right I'm an old guy and I get to hang around these smart young people makes me feel young again yeah but the other thing that we have and I think you should share it as well as we have to offer to these young guys experience thing we just invented a new category in the ico category an advisor token and a you have to have the stomach for it and I think you just have to be as educated and as you can what government entity can resist for the long term something that's actually trying to provide a better and better and better financial infrastructure you should be able to participate in many different nations who have many different economies that are all really cooperating interdependently to create the best possible life for all human good one dollar will not change your life but if you change your habits you'll change your financial destiny and so my philosophy is get it to a dollar so that every single person can participate and once you start to learn good habits around money and wealth the rest it's a formula like it's a flywheel instead the world will become a better place we'll have better companies positive impact is not counter to profit they go hand in hand the Puerto Rico movement it's a movement while Czech entrepreneurs capital investors the pioneers in the blockchain decentralized Internet are all here this is like the Silicon Valley of the crypto right I think they're calling it crypto island yes TV show we should be honest like it's not lost its crypto island exclusive coverage for Puerto Rico's - Cuba I'm John Ferrari getting the signal here out of all the noise in the market this is what we do this is the cube mission great strip we start week Point agenda open content community thanks for watching [Music]

(upbeat music) >> Announcer: Live from Madrid, Spain it's The Cube, covering HPE Discover Madrid 2017. Brought to you by Hewlett-Packard Enterprise. >> Welcome back to Madrid, everyone. This is The Cube, the leader in live tech coverage. We're here, this is Day Two of of HPE Discover 2017. My name is Dave Vellante and I'm here with my co-host for the week Peter Burris. Ana Pinczuk is here, she's the Senior Vice President and General Manager of HPE Pointnext Group. >> That's right, that's right. >> Welcome back to The Cube. >> Glad to be here. >> Many time Cube alum. >> That's right, that's right. >> Pre-HPE and second time since, when did you start, in February? >> Yes, I know it's been nine months, I'm a veteran. >> You're a vet, right. (laughs) How's the gig going, you hitting your groove swing? >> Yes. >> Dave: Looked great up on stage yesterday. >> Thank you so much, yeah I appreciate it. Yeah I think we are, I came on board in February and it's been a run ever since. We launched a brand in February, so that's when I think when we sort of talked last. And then since then, we've just launched another brand which is HPE GreenLake for flexible consumption model stuff. And we've been doing a lot of great things, we've been doing partnerships with folks, I've been going out to each one of the regions talking to different customers, it's been going really well. >> Well so Pointnext has become a linchpin of HPE strategy. After the spin-merges, things became more clear when you talk about making hybrid IT simple, getting to the intelligent edge, services is now front and center. Meg talks about it, Antonio talks about it. >> That's right. >> Why is services so important and how do you see that scaling in the organization? >> So first of all, I definitely believe the world is turning to be a services-led world and I tell folks that it's really two things, it's services-led and then advisory-led, really advisory. And particularly because our customers want to really undergo these new digital journeys. I was just on stage talking to one of our customers, the Tottenham Hotspurs, and they're redoing their whole stadium and they're trying to increase the interaction and the engagement that they have with fans. So that's where services come in, and so we're really services-led that way and the second thing that's a phenomenon is really the cloud has really helped us learn to want everything instantaneously and to want things when we need them and when we think we need them. And so a lot of services is really about enabling those experiences in a consumption model. So that's the transformation I think that HPE is going through right now, just being a product company, but really moving to being services-led to deliver these digital experiences. >> Well one of the things that we've observed over the years, as folks who work with customers in thinking about their technology, is that there's a co-mingling, a bringing together of the idea of invention. And one of the things that's most attractive to me about a services-led, or acknowledging the role of services, is it really, innovation, is a two-part process. There's an invention, which is the engineering element, and enters the innovation, which is the social, the change. And one of the beauties of taking a services as opposed to a product approach, is that you end up focusing on the social change. >> That's right. >> You end up focusing on what does it mean to use this, apply it, make it happen, and it accelerates the innovation process. I'm wondering if by having a more services-approach, HP's able to look at this significant new range of problems you're going to try to address, but address them as a social innovation challenge as opposed to just getting product into market. >> Yeah, no and that's absolutely right. I'll give you another cool example, we have a customer Yoox Net-A-Porter, and they're a digital sort of online experience provider. They support brands like all of the expensive luxury brands that we know and love. And they're trying to help stores innovate, so let's say you're Prada or Marni or Louis Vuitton, they're helping provide a social experience to their luxury brand consumer. And being able to do that, not just mirroring what you would get in a store, but really innovating in how do you engage with that kind of a consumer online. And so for example, they allow you to shop online but then they'll bring the product to you, it'll be all wrapped really nice, they wait for you to try it on to make sure it's okay. So that's an example of social innovation, not just thinking about how to provide product to enable a website, but how do you actually then help a customer innovate in that whole engagement model? >> It's innovation that is made possible by a whole lot of technology combined with simple ways of introduce change, not just to consumers, but also the people who are ultimately responsible for providing that service. >> Ana: That's right, that's right, that's exactly right. >> Peter: Is that one of the basis then for thinking about Pointnext? >> It is, yeah, it is because people ask me, you know we've always done services and a lot of our services were product-attached services, you do support services, operational services, data center care, those sorts of things. And then we decided to sort of launch Pointnext, and the idea is that this is more than just what we've traditionally done as product-attached. This is really coming at it from a completely different angle, which is recognizing that there is an element of social and management of change that comes through digital. And that's why we talk about advisory-led. Part of that advisory-led is really helping companies figure out what is that new phenomenon, how do I actually shift the experience that I want to enable and how do I bring social innovation with a set of partners, too, because experiences really require us to work not just with our own products, but with software providers, with inside and others. >> Peter: And your customer's partners too. >> And our customer's partners as well, I mean who the customer is is shifting as we put this together. I'll give you an example, when we work with automotive companies, we've gotta think not just about, let's say, the car company and their connected car, but we also have to think about how the consumer of the car is going to interact with the IT environment in the car. >> How the dealers are going to sell it, >> Ana: And how the dealers are gonna sell it. >> how they're gonna make money, the whole thing. >> How they're gonna do predictive maintenance on it >> Exactly. >> So you start to think not just about one experience, but all the elements that come from that single experience. >> Well we just had Deloitte on talking about retail experiences and transforming brick and mortar stores, so that's a key part of it. So partnerships is also something critical, 'cause you can't do everything. >> Ana: That's right. >> So I want to come back to some of the invention piece. When you were up on stage talking about flexible consumption models, you know, cloud, when we went into the downturn it was kinda a tap on the shoulder. Coming out of the downturn it became a kick in the butt to a lot of tradtional IT players. So you've had to respond to that. And you have, flexible consumption models, pay-as-you-go models. So I started to make a list because we've been talking all week about two ends of the spectrum. We've got here at HPE Discover, AWS re:Invent's going on this week, completely different philosophies about what customers want and how to serve those customers. And so you've got to a great degree mimic the cloud experience. And you can't do it 100%. At the same time, the cloud can't mimic what you guys can do. So I kinda wanted to go through a list and think about where have you closed those gaps, where do you still have advantages for customers. So things like pay-as-you-go, flexible capacity, you've done a lot of work there. Can you give us the update on that and how big is that gap when you talk to customers? >> So first of all, it's interesting because when some of our competitors talk about pay-as-you-go, they start by talking about just a leasing arrangement. They say "Okay, it's a lease." And this is far beyond a lease. I think I can eliminate quite a few of our competitors, (laughs) not cloud competitors, just by saying we've gone beyond that, right. And we provide a full service. So it's the hardware, the software, the data center care, the operational management. And then we turn that service into a pay-as-you-go model. So that's the first sort of innovation and differentiation. And we do that on-prem or in a hosted environment, that's the first thing. The second thing is that part of what we do is we help to manage that environment for the customer. So in a flexible capacity model, we over-provision in a sense and we have a buffer and we understand where the customer's going, how much their utilization is, and then we automatically sort of manage that whole thing for them, up or down depending on what happens. I think the third thing, which is part of the innovation, which is a little different, is we also do the integration of other technologies into the offer. So yesterday I was talking about private backup as a service. There we've got the hardware, the software, it could be Commvault let's say backup software, all the management associated with that, including the support that you need for that, offered in an outcome-based service. So what we're doing there is we're also innovating in the metering, what we're saying is we're going to really provide you an outcome, and that outcome is a successful backup. So you don't actually have to worry about the equipment, you don't have to worry about is it infrastructure-as-a-service? You know, AWS, whatever, we're actually providing a full solution in an outcome-based. And I think that's a little bit of what differentiates us from maybe some of the solutions that are out there, from others. That said, I view this as providing the right mix to our customers, so although, yes, you can say that we're competing with the public cloud, because customers have choice, at the same time part of what we're trying to do also is bring those two together, which I think is unique for us. >> Makes more same philosophy, different approaches. >> Different approaches, and by the way, if you're customer-centric, then what you wanna do is provide customer choice and do the right thing for the customer, and to say where does it make sense to be on the public cloud, or in a private environment, and optimize for the customer benefits that you're going after. >> Well I think it's fair to say that the world has learned a lot from what AWS has done, and said "Hey, we can take that "and we can apply it to our customers' businesses "on-prem or in a hybrid environment." >> And by the way, AWS, especially with our CTP acquisition, they've been a long-term AWS partner and we're having conversations with AWS that say okay, if we're going to really focus on customers, and we're really customer-centric, then how do we work together? Not just AWS, but Microsoft and Google and others, how do we work together and look at where we can optimize our solutions to be able to do the right thing for the customer. >> So our clients are sick and tired of hearing me say this, or us say this, but we believe that where we're going is the cloud experience for your data demands. >> That's right. >> So the way we think about it and I'm wondering if you would agree, is that the first conversation we have with a customer is what's the outcome, what data is required to serve that outcome, how're you gonna package it up as a workload, and where do you naturally need to run that based on latency, other types of issues. Is that kind of how Pointnext is working with customers as well? >> Yeah absolutely right, so we wanna come in, customer in, so you wanna be able to say "What is it that you're trying to do from an outcome?" I described a backup outcome, another outcome might be I'm trying to accelerate my ability to roll out new agile solutions, or microservices-based applications. So we have that conversation with a customer, we then say okay, for that kind of workload, what are you requirements? What are you trying to do? We might also come in and actually, 'cause sometimes what people think they do and what they actually do in their environment is different. So we can come in and say okay, let me actually measure what you're doing and see what you're doing and then bring that information back to them. And then have a conversation about what to do with your workload and what makes sense. So I think it's a very close engagement with the customer, it's based on real data about what the customer's trying to do. And frankly that was one of the reasons that we made the CTP acquisition, as well, because it started to complement our portfolio. A lot of the capabilities that we had were very robust, in particular around private cloud, but just having the public cloud angle there and sort of strengthening that piece was super important to be able to have that conversation and truly enable the right mix. >> Well now that brings up the topic of multi-cloud, which kinda, to use a sports analogy, it's jump ball. It's kind of a free-for-all, everybody wants that business. I guess with the exception of some of the big cloud guys aren't interested. But certainly, Hewlett-Packard >> Peter: Well don't believe it, want to avoid it. >> Yeah well, but that's the reality is there's gonna be multiple clouds, we know this. Particularly with SaaS. So a company like Hewlett-Packard Enterprise, obviously has to play in that space. So I wonder if you could talk about the strategy there, why you feel confident that HPE is in a good position. >> Yeah well a couple things, first of all I think it's really good to be, we're somewhat independent, we're not totally independent because we've got a whole set of products, but we're somewhat independent in the sense that if we wanna be truly hybrid and enable other public and private solutions, we wanna be able to give customers choice in terms of the public domains that they can work with. And so we're sort of in a great position as a large provider and with the relations that we have in the enterprise in particular, with our customer base, to be a little bit of Switzerland and be able to say, okay, let's have that conversation about the right mix and enable these multi-cloud solutions, that's the first thing. The second thing is we have relationships and great partnerships with many of these providers. So take Microsoft, we've got an Azure relationship, an Azure stack opportunity, so we've got the ability and by the way, we do many of their applications as well. So we've got the ability to help have that conversation with our customers to say okay, do you wanna be on-prem or do you wanna be in the cloud? Even with one provider, and to do that, and so we have the opportunity to provide robust solutions even with one private and public provider. And on top of that, we've got a consultancy with our professional services. We wanna be responsive to our customers, we've got now HPE OneSphere. And with HPE OneSphere we can be data-driven and actually provide our customers a view of their environment and help to be a little bit of that Switzerland to say look, here's what would be best for you and help to have workload mobility together with OneSphere. So I think we're well-positioned, I tend to call it my stairway to Heaven. In a sense we start out at the bottom talking about infrastructure and support, and we've got great relationships there with our customers. If I launch the flexible capacity offers, we're starting to deliver outcome-based solutions. When I bring in CTP, we'd go up the stack and we now provide advisory and the consumption solutions. And with OneSphere now you go up the stacks just a little bit more and say not only are we gonna advise you and provide you those executables with consumption models, but we now have capabilities that allow you to sort of optimally choose what's the right thing for you. So I think we're well-positioned, by the way, with CTP we've got sort of a managed, sort of cloud sort of capability as well. We manage compliance and other elements. So we're able to have in our portfolio sort of value-added services above and beyond that help with multi-cloud and making sure that customers can be compliant, secure, and have the right experience on a multi-cloud environment. >> Yeah I think a lot of people that don't know CTP don't understand how deep their expertise is. They're only a few hundred people, if that. But they're rockstars. >> They're over 200 people. >> Serious thought leaders with real deep connections. I've gotta change subjects to the last topic area. As you know, The Cube from day one has always been a fan of having women on, and promoting women in tech. We first met you at the Anita Borg Institute of the Grace Hopper Conference. Meg Whitman is obviously a woman leader in tech and she's leaving HP. We've got Meg and we've got Ginni. And Ginni's coming to the end, I don't know, she's getting to the age where typically IBM retires its CEOs. You've got two prominent women in tech now leaving. Now maybe IMB will replace Ginni with a woman. HPE has chosen Antonio, great choice. But your thoughts on a leader like Meg, obviously has done some great work. But we're losing one. >> I know, and so >> How do you feel about that? >> I mean, you know, I'm very conflicted if I've gotta be honest. One one hand, as I joined HPE I had never worked for a female CEO so I've really enjoyed watching. You know it's always great to have mentors and to have people that are advocating for women, so I really enjoyed being part of Meg's organization, I'm really sorry to see her go. And she's an icon as well, so she does a lot, in fact this afternoon we're gonna be doing a session for women just here at the conference. So very sad to see her go, at the same time I think we as women, and men by the way, have a responsibility to build the next generation of leaders. And I think that's where I focus my energy and I know that I'm gonna be sort of a high profile female in the HPE environment so I feel that sense of responsibility, not just within HPE, but within the industry, to help to cultivate an environment that takes advantage of half of the population and enables innovation through them as well. So I think we've gotta get more women up there. I think part of it is really bringing up the next generation and frankly this next generation, they don't have tolerance for waiting for things, whatever, and they feel like they're super entitled to have the right and the choice >> Peter: They are. >> And they are, right. But that seems like an easy thing to say, but in some sense we come from a generation, many women as well, which have had challenges especially in the tech world, in terms of really breaking that glass ceiling. And I think we've got some amazing women and some amazing leaders as well. I'm part of the Anita Borg Board of Trustees as well, and we were at Grace Hopper and we had Debbie Sterling, some really great women that are coming up the ranks that are CEOs, that are CTOs, that are really leading the way and so I'm very hopeful that the conversation, by the way, about women in tech is really prominent right now. And that I think it'll open up opportunities for women to shine going forward and I think that should happen for HPE as well. In fact right now its me and then Archie Deskus is the CIO for HPE. So we're trying to do our part to sort of make sure that there's other women in leadership as well. >> Well you're a great example of a current and future leader. >> Thank you so much. >> Really appreciate you coming onto The Cube, Ana. >> I appreciate it, thank you. >> Great to see you again. >> Great to see you, great to see you, thank you so much. >> Alright keep it right there everyone. This is The Cube, we're live from HPE Discover Madrid, we'll be right back. 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