(upbeat music) >> Morning guys and girls, welcome back to theCUBE's live coverage of Women in Data Science WIDS 2023 live at Stanford University. Lisa Martin here with my co-host for this segment, Tracy Zhang. We're really excited to be talking with a great female rockstar. You're going to learn a lot from her next, Jacqueline Kuo, solutions engineer at Dataiku. Welcome, Jacqueline. Great to have you. >> Thank you so much. >> Thank for being here. >> I'm so excited to be here. >> So one of the things I have to start out with, 'cause my mom Kathy Dahlia is watching, she's a New Yorker. You are a born and raised New Yorker and I learned from my mom and others. If you're born in New York no matter how long you've moved away, you are a New Yorker. There's you guys have like a secret club. (group laughs) >> I am definitely very proud of being born and raised in New York. My family immigrated to New York, New Jersey from Taiwan. So very proud Taiwanese American as well. But I absolutely love New York and I can't imagine living anywhere else. >> Yeah, yeah. >> I love it. >> So you studied, I was doing some research on you you studied mechanical engineering at MIT. >> Yes. >> That's huge. And you discovered your passion for all things data-related. You worked at IBM as an analytics consultant. Talk to us a little bit about your career path. Were you always interested in engineering STEM-related subjects from the time you were a child? >> I feel like my interests were ranging in many different things and I ended up landing in engineering, 'cause I felt like I wanted to gain a toolkit like a toolset to make some sort of change with or use my career to make some sort of change in this world. And I landed on engineering and mechanical engineering specifically, because I felt like I got to, in my undergrad do a lot of hands-on projects, learn every part of the engineering and design process to build products which is super-transferable and transferable skills sort of is like the trend in my career so far. Where after undergrad I wanted to move back to New York and mechanical engineering jobs are kind of few and fall far in between in the city. And I ended up landing at IBM doing analytics consulting, because I wanted to understand how to use data. I knew that data was really powerful and I knew that working with it could allow me to tell better stories to influence people across different industries. And that's also how I kind of landed at Dataiku to my current role, because it really does allow me to work across different industries and work on different problems that are just interesting. >> Yeah, I like the way that, how you mentioned building a toolkit when doing your studies at school. Do you think a lot of skills are still very relevant to your job at Dataiku right now? >> I think that at the core of it is just problem solving and asking questions and continuing to be curious or trying to challenge what is is currently given to you. And I think in an engineering degree you get a lot of that. >> Yeah, I'm sure. >> But I think that we've actually seen that a lot in the panels today already, that you get that through all different types of work and research and that kind of thoughtfulness comes across in all different industries too. >> Talk a little bit about some of the challenges, that data science is solving, because every company these days, whether it's an enterprise in manufacturing or a small business in retail, everybody has to be data-driven, because the end user, the end customer, whoever that is whether it's a person, an individual, a company, a B2B, expects to have a personalized custom experience and that comes from data. But you have to be able to understand that data treated properly, responsibly. Talk about some of the interesting projects that you're doing at Dataiku or maybe some that you've done in the past that are really kind of transformative across things climate change or police violence, some of the things that data science really is impacting these days. >> Yeah, absolutely. I think that what I love about coming to these conferences is that you hear about those really impactful social impact projects that I think everybody who's in data science wants to be working on. And I think at Dataiku what's great is that we do have this program called Ikig.AI where we work with nonprofits and we support them in their data and analytics projects. And so, a project I worked on was with the Clean Water, oh my goodness, the Ocean Cleanup project, Ocean Cleanup organization, which was amazing, because it was sort of outside of my day-to-day and it allowed me to work with them and help them understand better where plastic is being aggregated across the world and where it appears, whether that's on beaches or in lakes and rivers. So using data to help them better understand that. I feel like from a day-to-day though, we, in terms of our customers, they're really looking at very basic problems with data. And I say basic, not to diminish it, but really just to kind of say that it's high impact, but basic problems around how do they forecast sales better? That's a really kind of, sort of basic problem, but it's actually super-complex and really impactful for people, for companies when it comes to forecasting how much headcount they need to have in the next year or how much inventory to have if they're retail. And all of those are going to, especially for smaller companies, make a huge impact on whether they make profit or not. And so, what's great about working at Dataiku is you get to work on these high-impact projects and oftentimes I think from my perspective, I work as a solutions engineer on the commercial team. So it's just, we work generally with smaller customers and sometimes talking to them, me talking to them is like their first introduction to what data science is and what they can do with that data. And sort of using our platform to show them what the possibilities are and help them build a strategy around how they can implement data in their day-to-day. >> What's the difference? You were a data scientist by title and function, now you're a solutions engineer. Talk about the ascendancy into that and also some of the things that you and Tracy will talk about as those transferable, those transportable skills that probably maybe you learned in engineering, you brought data science now you're bringing to solutions engineering. >> Yeah, absolutely. So data science, I love working with data. I love getting in the weeds of things and I love, oftentimes that means debugging things or looking line by line at your code and trying to make it better. I found that on in the data science role, while those things I really loved, sometimes it also meant that I didn't, couldn't see or didn't have visibility into the broader picture of well like, well why are we doing this project? And who is it impacting? And because oftentimes your day-to-day is very much in the weeds. And so, I moved into sales or solutions engineering at Dataiku to get that perspective, because what a sales engineer does is support the sale from a technical perspective. And so, you really truly understand well, what is the customer looking for and what is going to influence them to make a purchase? And how do you tell the story of the impact of data? Because oftentimes they need to quantify well, if I purchase a software like Dataiku then I'm able to build this project and make this X impact on the business. And that is really powerful. That's where the storytelling comes in and that I feel like a lot of what we've been hearing today about connecting data with people who can actually do something with that data. That's really the bridge that we as sales engineers are trying to connect in that sales process. >> It's all about connectivity, isn't it? >> Yeah, definitely. We were talking about this earlier that it's about making impact and it's about people who we are analyzing data is like influencing. And I saw that one of the keywords or one of the biggest thing at Dataiku is everyday AI, so I wanted to just ask, could you please talk more about how does that weave into the problem solving and then day-to-day making an impact process? >> Yes, so I started working on Dataiku around three years ago and I fell in love with the product itself. The product that we have is we allow for people with different backgrounds. If you're coming from a data analyst background, data science, data engineering, maybe you are more of like a business subject matter expert, to all work in one unified central platform, one user interface. And why that's powerful is that when you're working with data, it's not just that data scientist working on their own and their own computer coding. We've heard today that it's all about connecting the data scientists with those business people, with maybe the data engineers and IT people who are actually going to put that model into production or other folks. And so, they all use different languages. Data scientists might use Python and R, your business people are using PowerPoint and Excel, everyone's using different tools. How do we bring them all in one place so that you can have conversations faster? So the business people can understand exactly what you're building with the data and can get their hands on that data and that model prediction faster. So that's what Dataiku does. That's the product that we have. And I completely forgot your question, 'cause I got so invested in talking about this. Oh, everyday AI. Yeah, so the goal of of Dataiku is really to allow for those maybe less technical people with less traditional data science backgrounds. Maybe they're data experts and they understand the data really well and they've been working in SQL for all their career. Maybe they're just subject matter experts and want to get more into working with data. We allow those people to do that through our no and low-code tools within our platform. Platform is very visual as well. And so, I've seen a lot of people learn data science, learn machine learning by working in the tool itself. And that's sort of, that's where everyday AI comes in, 'cause we truly believe that there are a lot of, there's a lot of unutilized expertise out there that we can bring in. And if we did give them access to data, imagine what we could do in the kind of work that they can do and become empowered basically with that. >> Yeah, we're just scratching the surface. I find data science so fascinating, especially when you talk about some of the real world applications, police violence, health inequities, climate change. Here we are in California and I don't know if you know, we're experiencing an atmospheric river again tomorrow. Californians and the rain- >> Storm is coming. >> We are not good... And I'm a native Californian, but we all know about climate change. People probably don't associate all of the data that is helping us understand it, make decisions based on what's coming what's happened in the past. I just find that so fascinating. But I really think we're truly at the beginning of really understanding the impact that being data-driven can actually mean whether you are investigating climate change or police violence or health inequities or your a grocery store that needs to become data-driven, because your consumer is expecting a personalized relevant experience. I want you to offer me up things that I know I was doing online grocery shopping, yesterday, I just got back from Europe and I was so thankful that my grocer is data-driven, because they made the process so easy for me. And but we have that expectation as consumers that it's going to be that easy, it's going to be that personalized. And what a lot of folks don't understand is the data the democratization of data, the AI that's helping make that a possibility that makes our lives easier. >> Yeah, I love that point around data is everywhere and the more we have, the actually the more access we actually are providing. 'cause now compute is cheaper, data is literally everywhere, you can get access to it very easily. And so, I feel like more people are just getting themselves involved and that's, I mean this whole conference around just bringing more women into this industry and more people with different backgrounds from minority groups so that we get their thoughts, their opinions into the work is so important and it's becoming a lot easier with all of the technology and tools just being open source being easier to access, being cheaper. And that I feel really hopeful about in this field. >> That's good. Hope is good, isn't it? >> Yes, that's all we need. But yeah, I'm glad to see that we're working towards that direction. I'm excited to see what lies in the future. >> We've been talking about numbers of women, percentages of women in technical roles for years and we've seen it hover around 25%. I was looking at some, I need to AnitaB.org stats from 2022 was just looking at this yesterday and the numbers are going up. I think the number was 26, 27.6% of women in technical roles. So we're seeing a growth there especially over pre-pandemic levels. Definitely the biggest challenge that still seems to be one of the biggest that remains is attrition. I would love to get your advice on what would you tell your younger self or the previous prior generation in terms of having the confidence and the courage to pursue engineering, pursue data science, pursue a technical role, and also stay in that role so you can be one of those females on stage that we saw today? >> Yeah, that's the goal right there one day. I think it's really about finding other people to lift and mentor and support you. And I talked to a bunch of people today who just found this conference through Googling it, and the fact that organizations like this exist really do help, because those are the people who are going to understand the struggles you're going through as a woman in this industry, which can get tough, but it gets easier when you have a community to share that with and to support you. And I do want to definitely give a plug to the WIDS@Dataiku team. >> Talk to us about that. >> Yeah, I was so fortunate to be a WIDS ambassador last year and again this year with Dataiku and I was here last year as well with Dataiku, but we have grown the WIDS effort so much over the last few years. So the first year we had two events in New York and also in London. Our Dataiku's global. So this year we additionally have one in the west coast out here in SF and another one in Singapore which is incredible to involve that team. But what I love is that everyone is really passionate about just getting more women involved in this industry. But then also what I find fortunate too at Dataiku is that we have a strong female, just a lot of women. >> Good. >> Yeah. >> A lot of women working as data scientists, solutions engineer and sales and all across the company who even if they aren't doing data work in a day-to-day, they are super-involved and excited to get more women in the technical field. And so. that's like our Empower group internally that hosts events and I feel like it's a really nice safe space for all of us to speak about challenges that we encounter and feel like we're not alone in that we have a support system to make it better. So I think from a nutrition standpoint every organization should have a female ERG to just support one another. >> Absolutely. There's so much value in a network in the community. I was talking to somebody who I'm blanking on this may have been in Barcelona last week, talking about a stat that showed that a really high percentage, 78% of people couldn't identify a female role model in technology. Of course, Sheryl Sandberg's been one of our role models and I thought a lot of people know Sheryl who's leaving or has left. And then a whole, YouTube influencers that have no idea that the CEO of YouTube for years has been a woman, who has- >> And she came last year to speak at WIDS. >> Did she? >> Yeah. >> Oh, I missed that. It must have been, we were probably filming. But we need more, we need to be, and it sounds like Dataiku was doing a great job of this. Tracy, we've talked about this earlier today. We need to see what we can be. And it sounds like Dataiku was pioneering that with that ERG program that you talked about. And I completely agree with you. That should be a standard program everywhere and women should feel empowered to raise their hand ask a question, or really embrace, "I'm interested in engineering, I'm interested in data science." Then maybe there's not a lot of women in classes. That's okay. Be the pioneer, be that next Sheryl Sandberg or the CTO of ChatGPT, Mira Murati, who's a female. We need more people that we can see and lean into that and embrace it. I think you're going to be one of them. >> I think so too. Just so that young girls like me like other who's so in school, can see, can look up to you and be like, "She's my role model and I want to be like her. And I know that there's someone to listen to me and to support me if I have any questions in this field." So yeah. >> Yeah, I mean that's how I feel about literally everyone that I'm surrounded by here. I find that you find role models and people to look up to in every conversation whenever I'm speaking with another woman in tech, because there's a journey that has had happen for you to get to that place. So it's incredible, this community. >> It is incredible. WIDS is a movement we're so proud of at theCUBE to have been a part of it since the very beginning, since 2015, I've been covering it since 2017. It's always one of my favorite events. It's so inspiring and it just goes to show the power that data can have, the influence, but also just that we're at the beginning of uncovering so much. Jacqueline's been such a pleasure having you on theCUBE. Thank you. >> Thank you. >> For sharing your story, sharing with us what Dataiku was doing and keep going. More power to you girl. We're going to see you up on that stage one of these years. >> Thank you so much. Thank you guys. >> Our pleasure. >> Our pleasure. >> For our guests and Tracy Zhang, this is Lisa Martin, you're watching theCUBE live at WIDS '23. #EmbraceEquity is this year's International Women's Day theme. Stick around, our next guest joins us in just a minute. (upbeat music)

>> live from Barcelona, Spain. It's the key covering KubeCon Cloud, Native Con Europe twenty nineteen by Red Hat, the Cloud, Native Computing Foundation and Ecosystem Partners. >> Welcome back to Barcelona, Spain >> were here of the era, and seventy seven hundred people are here for the KubeCon Cloud NativeCon, twenty, nineteen, Off student. My co host for the two days of coverage is Corey Quinn, and joining Me are the two co chairs of this CNC event. Janet Cooper, who is also thie, suffer engineer with Google and having done the wrap up on stage in the keynote this morning, find Lyle's a senior staff engineer with BM where thank you both for joining us, >> Thank you. >> Thanks for having me. >> So let's start. We're celebrating five years of Kubernetes as damn calm laid out this morning. You know, of course, you know came from Google board in over a decade of experience there. So it just helps out the state for us. >> Um, so I started working on communities since before the 1.4 release and then steal a project Montana today. And I feel so proud to see, uh, the progress off this project and its has grown exponentially. And today we have already thirty one thousand contributors and expect it to grow even more if you can. >> All right. So, Brian, you work with some of the original people that helped create who Burnett ease because you came to be and where, by way of the FTO acquisition, seventy seven hundred people here we said it. So it's, you know, just about the size of us feel that we had in Seattle a few months ago Way Expect that San Diego is going to be massive when we get there in the fall. But you know, talk to us is the co chair, you know, What's it mean to, you know, put something like this together? >> Well, so as ah is a long time open source person and seeing you know, all these companies move around for, you know, decades. Now it's nice to be a part of something that I saw from the sidelines for so, so long. I'm actually... it's kind of surreal because I didn't do anything special to get here. I just did what I was doing. And you know, Jan and I just wound up here together, so it's a great feeling, and it's the best part about it is whenever I get off stage and I walked outside and I walked back. It's like a ten minute walk each way. So many people are like, Yeah, you really made my morning And that's that's super special. >> Yeah. I mean, look, you know, we're we're huge fans of open source in general and, you know, communities, especially here. So look, there was no, you know, you both have full time jobs, and you're giving your time to support this. So thank you for what you did. And, you know, we know it takes an army to put together in a community. Some of these people, we're Brian, you know, you got upstate talk about all the various project. There's so many pieces here. We've only have a few minutes. Any kind of major highlights You wanna pull from the keynote? >> So the biggest. Actually, I I've only highlight won the open census open. Tracing merge is great, because not only because it's going to make a better product, but he had two pretty good pieces of software. One from Google, actually, literally both from Google. Ultimately, But they realize that. Hey, we have the same goals. We have similar interfaces. And instead of going through this arms race, what they did is sable. This is what we'LL do. We'LL create a new project and will merge them. That is, you know, that is one of the best things about open source. You know, you want to see this in a lot of places, but people are mature enough to say, Hey, we're going to actually make something bigger and better for everyone. And that was my favorite update. >> Yeah, well, I tell you, and I'm doing my job well, because literally like during the keynote, I reached out to Ben. And Ben and Morgan are going to come on the program to talk about that merging later today. That was interested. >> I've often been accused of having that first language being snark, and I guess in that light, something that I'm not particularly clear on, and this is not the setup for a joke. But one announcement that was made on stage today was that Tiller is no longer included in the current version of Wasn't Helm. Yes, yes, And everyone clapped and applauded, and my immediate response was first off. Wow, if you were the person that wrote Tiller, that probably didn't feel so good given. Everyone was copping and happy about it. But it seems that that was big and transformative and revelatory for a lot of the audience. What is Tiller and why is it perceived as being less than awesome? >> All right, so I will give you a disclaimer, >> please. >> The disclaimer is I do not work on the helm project... Wonderful >> ...so anything that I say should be fact checked. >> Excellent. >> So Well, so here's the big deal. When Tiller, when Helm was introduced, they had this thing called Tiller. And what tiller did was it ran at a basically a cluster wide level to make sure that it could coordinate software being installed and Kubernetes named Spaces or groups how Kubernetes applications are distributed. So what happens is is that that was the best vector for security problems. Basically, you had this root level piece of software running, and people were figuring out ways to get around it. And it was a big security hole. What >> they've done Just a component. It's an attack platform. It >> was one hundred percent. I mean, I remember bit. Nami actually wrote a block post. You know, disclaimer of'em were just bought that bit na me. >> Yes, I insisted It's called Bitten, am I? But we'LL get to that >> another. This's a disclaimer, You know, There Now you know there now my co workers But they wrote they were with very good article about a year and a half ago about just all the attack vectors, but and then also gave us solution around that. Now you don't need that solution. What you get by default. Now something is much more secure. And that's the most important piece. And I think the community really loves Helm, and now they have helm with better defaults. >> So, Janet, a lot of people at the show you talk about, you know, tens of thousands of contributors to it. But that being said, there's still a lot of the world that is just getting started. Part of the key note. And I knew you wrote something running workloads and cover Netease talk a little bit about how we're helping you know, those that aren't yet, you know, on board with you getting into the community ship. >> So I work on the C gaps. So she grabs one of the sub fracture that own is the work wells AP Eyes. That's why I had that. What post? About running for closing covered alleys. So basically, you you're using coronaries clarity, baby eyes to run a different type of application, and we call it were close. So you have stay full state wears or jobs and demons and you have different guys to run those clothes in the communities. And then for those who are just getting started, maybe start with, uh, stay last were close. That's the easiest one. And then for people who are looking Teo, contribute war I. I encouraged you to start with maybe small fixes, maybe take some documents or do some small P R's and you're reputations from there and star from small contributions and then feel all the way up. >> Yeah, so you know, one of one of the things when I look out there, you know, it's a complex ecosystem now, and, you know, there's a lot of pieces in there, you know, you know, trend we see is a lot of customers looking for manage services. A lot of you know, you know, I need opinions to help get me through all of these various pieces. You know what? What do you say to those people? And they're coming in And there's that, you know, paradox of choice When they, you know, come, come looking. You know, all the options out there. >> So I would say, Start with something simple that works. And then you can always ask others for advice for what works, What doesn't work. And you can hear from their success stories or failure stories. And then I think I recently he saw Block post about Some people in the community is collecting a potential failure stories. There is also a talk about humanity's fellow, the stories. So maybe you can go there and learn from the old those mistakes and then how to build a better system from there. >> I'd love that. We have to celebrate those failures that we hopefully can learn from them. Find anything on that, You know, from your viewpoint. >> Eso Actually, it's something I research is developer experience for you. Bernetti. So my communities is this whole big ping. I look on top of it and I'm looking at the outside in howto developers interact with Burnett, ese. And what we're seeing is that there's lots of room for opportunities and Mohr tools outside of the main community space that will help people actually interact with it because that's not really communities. Developers responsibility, you know, so one anything that I think that we're doing now is we're looking and this is something that we're doing and be aware that I can talk about is that we're looking at a P ice we're looking at. We realize that client go, which is the way that you burnett ese talks with sapi eyes, and a lot of people are using out externally were looking at. But what does it actually mean for human to use this and a lot of my work is just really around. Well, that's cool for computers. Now, what if a human has to use it? So what we're finding is that no. And I'm going to talk about this in my keynote tomorrow. You know, we're on this journey, and Kubernetes is not the destination. Coover Netease is the vehicle that is getting us to the destination that we don't even know what it is. So there's lots of spaces that we can look around to improve Kubernetes without even touching Cooper Netease itself, because actually, it's pretty good and it's fairly stable in a lot of cases. But it's hard, and that's the best part. So that's, you know, lots of work for us, the salt >> from my perspective. One of the turning points in Kou Burnett is a success. Story was when it got beyond just Google. Well, folks working on it. For better or worse, Google has a certain step of coding standards, and then you bring it to the real world, where there are people who are, Let's be honest, like me, where my coding standard is. I should try to right some some days, and not everything winds up having the same constraints. Not everything has the same approach. To some extent, it really feels like a tipping point for all of it was when you wind up getting to a position where people are bringing their real world workload that don't look like anything, anyone would be able to write a googol and keep their job. But still having to work with this, there was a wound up being sort of blossoming effect really accelerating the project. Conversely, other large infrastructure projects we need not mention when they had that tipping point in getting more people involved, they sort of imploded on themselves. I'm curious. Do you have any thoughts as to why you Burnett? He started thriving where other projects and failed trying to do the same things. >> I have something you go first. And >> I think the biggest thing about cybernetics is the really strong community and the ecosystem and also communities has the extensive bility for you to build on top of communities. We've seen people building from works, and then the platform is different platforms. Open source platforms on top of you. Burnett is so other people can use on other layers. Hyah. Layers off stacks on top of fraternities. Just use those open source. So, for example, we have the CRD. It's an A P I that allows you to feel your own customized, overnighted style FBI, so they're using some custom for couple databases. You could just create your own carbonated style FBI and call out your database or other stuffs, and then you can combine them into your own platform. And that's very powerful because everywhere. I can just use the same FBI, the Carbonari style idea to manage almost everything and that enables a Teo be able to, you know, on communities being adopted in different industry, such as I o t. A and Lord. >> So actually, this is perfect because the sleaze and so what I was going to say The secret of community is that we don't talk about actually job, Ada says. It's a lot, but it's a communities is a platform for creating platforms. So Kubernetes really is almost built on itself. You can extend Cooper. Netease like communities extends itself with the same semantics that it lets users extended. So Janet was talking about >> becoming the software that is eating the world. Yeah, it >> literally is. So Janet talked about the CRD sees custom resource definitions. It's the same. It's the same mechanism that Kubernetes uses to add new features. So whenever you're using these mechanisms, you're using Kou Burnett. He's basically the Cooper Nate's infrastructure to create. So really, what it is is that this is the tool kit for creating your solutions. What is why I say that Kubernetes is not an end point its its journey. >> So the cloud native system. >> So you know what? Yeah, and I like I like the limits analogy that people talk about. Like Coburn. Eighties is is like clinics. If you think about how Lennox you know little l. Lennox. Yeah. You know, I'm saying little l olynyk sub Let's put together. Yeah, you Burnett. He's like parts of communities would be system. And it's it's all these components come together the creature operating system, and that's the best part about it. >> Okay, so for me, the people that are not the seventy seven hundred that air here give them a little bit of, you know, walk around the show and some of the nooks and crannies that they might not know, like, you know, for myself having been to a number of these like Boy, there were so many half day and full day workshops yesterday there were, like, at least, like fifteen or seventeen or something like that that I saw, You know, obviously there's some of the big keynote. The Expo Hall is sprawling it, you know, I've been toe, you know, fifteen twenty thousand people show here This sex Bohol feels is bustling ahs that one is and well as tons of breakout session. So, you know, give us some of the things that people would have been missing if they didn't come to the show here. >> So just for the record, if you missed the show, you can still watch all the videos online. And then you can also watch the lifestream for keynotes so on. I personally love the applicant the different ways for a customizing covered at ease. So there's Ah, customizing overnight is track. And also there's the apple that applications track and I personally love that. And also I like the color case studies So you can't go to the case studies track to see on different users and users off Cooper, Natty shared. There were war stories, >> Yes, So I think that she will miss. There's a few things that you'll miss if you if you're not here in Barcelona right now, the first thing is that this convention center is huge. It's a ten minute walk from the door to where we're sitting right now, but more seriously, one. The things you'LL miss is that before the conference starts, there are there are a whole bunch of summits, Red had had a summit and fewer people had some. It's yesterday where they talk about things. There's the training sessions, which a lot of cases aren't recorded. And then another thing is that the special interest groups, the cigs. So Cooper ninety six, they all get together and they have faced the face discussions and then generally one from yesterday We're not. We're not recorded. So what you're missing is the people who actually make this big machine turn. They get together face to face and they first of all, they built from a rotary. But they get to discuss items that have require high bit of bandwith that you really can't do over again of issue or email, or even even a slack call like you can actually get this thing solved. And the best thing is watching these people. And then you watch the great ideas that in, you know, three, six months to a year become like, really big thing. So I bet yesterday, so something was discussed. Actually, I know of some things that we discussed yesterday that might fundamentally change how we deal with communities. So that's that is the value of being here and then the third thing is like when you come to a conference like this, where there's almost a thousand people, there's a lot of conversations that happened between, you know, the Expo Hall and the session rooms. And there's, um there's, you know, people are getting jobs here, People are finding new friends and people are learning. And before thing and I'll end with This is that I walk around looking for people who come in on the on the diversity scholarships, and I would not hear their stories if I did not come. So I met two people. I met a young lady from New Zealand who got the scholarship and flew here, you know, and super smart, but is in New Zealand and university, and I get to hear her insights with life. And then I get to share how you could be better in the same thing. I met a gentleman from Zimbabwe yesterday was going to school and take down, and what I hear is that there's so many smart people without opportunities, so if you're looking for opportunities, it's in these halls. There's a lot of people who have either money for you or they have re sources were really doesn't have a job or just you know what? Maybe there's someone you can call whenever you're stuck. So there is a lot of benefit to come into these. If you can get here, >> talent is evenly distributed. Opportunity is not. So I think the diversity scholarship program is one of the most inspirational things I saw mentioned out of a number of inspirational things that >> I know. It's It's my favorite part of communities. You know, I am super lucky that I haven't employees that our employer that can afford to send me here. Then I'm also super lucky that I probably couldn't afford to send myself here if I wanted to. And I do as much as I can to get people >> here. Well, Brian and Janet thank you so much for all you did to put this and sharing it with our community here. I'Ll repeat something that I said in Seattle. Actually, there was a lot of cloud shows out there. But if you're looking for you know, that independent cloud show that you know, lives in this multi hybrid cloud, whatever you wanna call it world you know this is one of the best out there. And the people? Absolutely. If you don't come with networking opportunities, we had into it on earlier, and they talked about how you know, this is the kind of place you come and you find a few people that you could hire to train the hundreds of people inside on all of the latest cloud native pieces. >> Can I say one thing, please? Brian S O, this is This is significant and it's significant for Janet and I. We are in the United States. We are, you know, Janet is a minority and I am a minority. This is the largest open source conference in the world. Siri's This is the largest open source conference in Europe. When we do, when we do, it ended a year. Whenever we do San Diego, it'Ll be the largest open source conference in the world. And look who's running it. You know, my new co chair is also a minority. This is amazing. And I love that. It shows that people who look like us we can come up here and do these things because like you said, opportunity is is, you know, opportunities the hard thing. Talent is everywhere. It's all over the place. And I'm glad we had a chance to do this. >> All right. Well, Brian, Janet, thank you so much for all of that. And Cory and I will be back with more coverage after this brief break. Thank you for watching the cues.

(spirited orchestral music) >> Hello and I'm John Furrier, cohost of theCUBE, founder of SiliconANGLE Media. I'm here at Palo Alto studios for CUBE Conversation as a preview for upcoming, the CNCF-sponsored KubeCon event coming up in Shanghai and in Seattle. I'm here with Janet Kuo, who is a software engineer at Google and recently named the co-chair of KubeCon, the main event around Kubernetes, multi-cloud, all the things happening in cloud-native. Janet, thanks for joining me today. >> Thanks for having me. So you were recently named co-chair, Kelsey was previously the co-chair and he always had those good demos but the program has been changing a lot and you're the new co-chair, what's it like? What's happening? What's the focus this year? What's the content going to look like? Tell us what's happening >> So we get a lot of overwhelming number of submissions, much more than last year, and I see a lot of interesting case studies and also I see that because Kubernetes is actually help you extract the infrastructure away and it runs anywhere so I see a lot of people are actually deploying it everywhere, multi-cloud, hybrid, and even in Edge. For example, I see Chick-Fil-A, they are going to talk about how they deploy Kubernetes in their Edge restaurants and the store owners, they are not tech expert, as you can expect. >> Yeah, I mean that's the edge of the network, a Chick-Fil-A, and you know, great retail example. We run a lot of Chick-Fil-A certainly out here in California it's like In-N-Out Burger, they go hand in hand. But this is a good use case of Edge and this is real world, so Kubernetes has certainly grown up. We know from the growth of KubeCon, the event itself has gotten to be pretty massive, the number of people involved has been great, how has Kubernetes grown up? Because we're seeing the conversation move from we love containers, Kubernetes is great for orchestrating everything, but now people are starting to really start really cranking it up a notch, is that the trend that you're seeing as well, and is that some of the content you'll be focused on? >> So I see, I took a lot at the Google trend for search for Kubernetes and it's still going way up since the beginning and also I look at a recent CNCF survey and I realize that about 40% of people who'll respond to their survey and they work in a enterprise and they said they run Kubernetes in production so that's a huge number. >> That's awesome. Well, now that you're the new co-chair, tell us a little bit about yourself, how, what's your background, how did you get there? >> I started working at Google in 2015 and that's before Kubernetes 1.0 was released and before CNCF and before the first KubeCon and when I joined Google, it's Kubernetes is a way, very new concept and not like it's fixed and it's already adopted by everyone so we work very hard to get the ease of use and get more people adoption and we get a lot of feedback from people and then Kubernetes is getting more and more popular, so after that I decided that I want to submit my first ever conference talk to KubeCon and I got selected and then I start to feel like I enjoy this and I did, and other CNCF hosted events, for example, a panel in San Francisco and I think that might be how I was selected. >> What was your first talk about, that you talked about? >> So I talk about running workloads in Kubernetes and I did an overview of the workloads API because I am the developer of that workloads API. >> So that's also, you got hooked on Kubernetes like everybody else, it's like the Kubernetes drug. So how did you get involved in open source? Were you always developing with open source? How did you get involved in the open source community? >> So Kubernetes is actually my first open source project and before that, I had a phone call with Tim Hawkins, he's the principal engineer at Google and he sold me the idea of Kubernetes and we need to be open and let people choose the best technology for them and he sold me the idea and I think Kubernetes is the future and also I want to work on open source but I just didn't have the chance to work on it yet. >> So we had a good fun time in Copenhagen for the last KubeCon, and we, theCUBE, has been at all the KubeCons as you know. We love this community, we think it's really special, not only because we've been there from the beginning, but we've gotten to see the people involved and the people have been very close-knit but yet so open and inclusive, we're seeing a lot of input, and then at the same time, so that's always great, open source, inclusive, and fun, but then the companies are coming in in waves, a massive amount of waves of commercial vendors jumping in, and I think this foundation's done a great job of balancing being a good upstream and good project but that dynamic is very interesting. It's probably the fastest open source kind of commercial, yet good vibes, commercial open source, how does that change or affect you guys as you pick and look at the data, 'cause you get surveys, you see what people want, vendors, users, industry participants, developers, what is the data telling you? What's all this data coming from the different KubeCons and how is that changing the selections and what's the trend I guess, what's the trends coming from the community? >> So from selecting talks, because we want to focus on make Kubernetes, make KubeCon, still community-focused conference so when we pick talks, we pick the ones that not just doing vendor pitch or sales pitch but we pick the ones that we think the community is going to benefit from and especially when they are talking about a solution that others could adopt or is it open source or not, then that affect our choice and then we also see a lot of people start customizing Kubernetes for their own needs and a lot of people are starting using Kubernetes API to managing resources outside of Kubernetes and that's a very interesting trend because with that, you can have Kubernetes to manage everything your infrastructure, lot of things running on Kubernetes. >> So what are some of those examples that are outside Kubernetes? So for example, you can use, so Kubernetes has a concept called custom resource that you can register a custom API in Kubernetes and so you can use that, you can register an API and you can implement a controller to manage anything you want, for example, different cloud resources or VMs, I even saw people use Kubernetes API to manage robots. >> Wow, so this is real world, so you mentioned you were working workload API at Google, the big trend that we're seeing on theCUBE and that crosses all the different events, not just cloud-native, is workload management, managing workloads and workloads are changing and it's very dynamic, it's not a static world anymore. So managing workloads to the infrastructure is where we see this nice activity happening from containers, Kubernetes, to service meshes, so there's a lot of activity going on there and some of the stuff is straightforward, I won't say straightforward, but containers and Kubernetes is easy to work with but services meshes are difficult. Istio, for instance, Kubeflow or Hot Projects, there's a real focus of stateless has been there, but stateful is hard, is there going to be talks about stateful applications, are you guys looking at some of the Istio, is service mesh going to be a focus this year? >> Yeah, we still see a lot of submissions from service meshes and so you can use service mesh to manage your service easily and secure them easily and we also see a lot of talks for stateful workloads, for example, how you customize something that manage your stateful workloads or what that best practice is and there is a pattern that's popular in the community which is called operator and the concept is that you write a controller, use the custom API that I just mentioned, and you just embed the knowledge of a human operator into that controller and let the controller do the automation for you. >> So it's putting intelligence, like an operator, into the software and letting that ride? >> Yeah and it will do all the work for you and you only need to write it once. >> And automation's a big trend, so if you could stack or rank the top three trends that we expect to see at KubeCon this year, what would they be? >> In the top three, I would say customize and multi-cloud and then service mesh or serverless they're both pretty popular, yeah. >> Is storageless coming? So if we have serverless, will there be storageless (laughs) I made that up, I tweeted that the other day, if there's servers, there's no servers, there's going to be no storage. I mean, service and storage go together so again, this is where the fun action is, the infrastructure is being programmable. And I think one of the things I like about what KubeCon has done is they've really enabled developers to be more efficient with DevOps, the DevOps trend, which is the cloud-native trend. The question I want to ask you is specifically kind of a Google question because I think this is important and Google cloud, I really love the trend of how application developers are being modernized, that's so cool, I love that, but the SRE concept that Google pioneered is becoming more of a trend as more of an operator role, not in the sense of what we just talked about but like an SRE, businesses are starting to look at that kind of scale out infrastructure where there's a need for kind of like an SRE, does that come up at KubeCon at all or is that too operator-oriented? Is that on the agenda? Does that come up in the KubeCon selection criteria, the notion of having operators or SRE-like roles? >> So we have a track called operations, so some of the operator, human operator, talks are submitting through that, to that topic, but we didn't see... >> Might be too early. >> Yeah, too early. >> It might be a little bit too early, that's what I think, alright and then since I brought up some of the tracks, we're always interested in knowing about startups 'cause there seems to be a lot of startup activity, doing a lot of AI stuff or applications, AI ops, and some new things going on, is there a startup activity involved that you're seeing, is there features of startups at all, do you guys look at that, is there going to be an emphasis of emerging companies and startups involved or is it mostly coming from the community? >> We definitely see a lot of startups and something in talks and also you just mentioned mission learning, we also see several talks on and about mission learning and AI submitting to both the Shanghai event and Seattle event. So projects like Kubeflow and Spark, that's being used a lot and we still, we see a lot of submissions from those. >> So those are the popular ones? >> Yeah, the popular ones and those are from Shanghai, I saw some AI submissions and I'm excited about those. >> Okay, so now back to the popular question, everyone wants to know where the popular parties are, what's the popular projects if you had to, in terms of contributors, activity, do you guys have like a rating like here's the most popular project? Do you guys look at just number of contributors? How do you rank the popularity of the projects? >> Or how would you rank them? >> We didn't actually look at the popularity of the projects because are you talking about CNCF projects or any projects? >> CNCF and KubeCon, let me ask the question differently... If I go to Shanghai or Seattle, what's going on? What do I engage, what should I pay attention to, what can I expect if I'm a user and I come to the event, what's going to happen at Shanghai and Seattle? What's the format? >> We separate all the talks in tracks so you can look up the track that you are interested in, for example, do you want to know all the case studies, then you can go to case studies and if you're interested in observability then you go to the observability track and they'll be a lot of different projects, they are presenting their own solutions and you can go and figure out which one fits you the best. >> And so multi-cloud's high, I'll ask you a multi-cloud question 'cause one of the things that we're tracking is what is multi-cloud and how is that different from hybrid? How would you describe that 'cause there are people that talk about hybrid cloud all the time but multi-cloud seems to have different definitions. Is there a different definition to hybrid cloud versus multi-cloud? >> So I think hybrid includes things that's not cloud, for example, your on-prem versus you have your on-premise solutions and you also use some cloud solutions and that's hybrid... >> And multi-cloud is multiple clouds so workloads on different clouds or sharing workloads across clouds? >> Workloads on different clouds. >> Yeah, so Office 365, that's Azure, a TensorFlow on Google and something, okay. I always want to know, comparing running workloads between clouds, that would be the ideal scenario. Here's the tough question for you, put you on the spot here, what is your favorite open source project in the CNCF and favorite track at KubeCon? >> My favorite project is of course Kubernetes and my favorite track would be case studies because I care a lot about user experience and I love to hear user stories. So for Seattle we picked a lot of user stories that we think are interesting and we also pick some keynote speakers that are going to talk about their large-scale usage of Kubernetes and that's very exciting for me, I can't wait to hear their story. >> Yeah, we love the end user stories too, 'cause it really puts the real world scenario around it. Okay, final question for you Janet, I wanted to ask you about diversity at KubeCon, what's going on and what can you share around that program? >> Yeah, we care about diversity a lot. We look at that when we select talks to accept and also we have a diversity scholarship that allows people to apply for a scholarship, we're going to cover the ticket to conference and also the travel to conference and also we have a diversity luncheon on December 12 and that will be sponsored by both Google and Heptio. >> So December 12 in Seattle? And that was a great, by the way, you did a great job last year, the program with scholarship got I think a standing ovation, so that's awesome. Thanks for doing that. >> Thank you, thanks. For the folks watching that might not be really deep on Kubernetes, in your opinion, why is Kubernetes so important and why should IT leaders, developers, and people in mainstream tech who are now new to Kubernetes and seeing the trends, why should they pay attention to Kubernetes, what's the relevance, what's the impact, why should they pay attention to Kubernetes? >> Because Kubernetes allows you to easily adopt cloud, because it's extract every infrastructure the infrastructure level away and allows you to easily run your infrastructure anywhere and most importantly, because a lot of people on different cloud and different stack of development, for example, CICD service mesh, they put a lot energy to integrate with Kubernetes so if you have Kubernetes you have everything. >> You have Kubernetes, you have everything. We love the work you're doing, thanks for co-chairing the KubeCon event, we love going there, CNCF's been very successful, been a great relationship, we love working with them, obviously it's a content-rich environment and I think everyone who is interested in cloud-native should go to the CNCF, there's a lot of sponsors, and more and more logos come on every day, so you guys are doing a good job. Thanks for doing that, appreciate it. Maybe we'll do two cubes this year. Janet Kuo, who is a software engineer at Google is joining me here at theCUBE. She's also the co-chair for KubeCon, the event put on by the CNCF and the industry around cloud-native and all things Kubernetes, multi-cloud, and really applications' workloads for a cloud environment. I'm John Furrier here in theCUBE studios in Palo Alto, thanks for watching. (spirited orchestral music)

>> Announcer: Live from Copenhagen, Denmark, it's theCUBE. Covering KubeCon and CloudNativeCon Europe 2018. Brought to you by the Cloud Native Computing Foundation and its ecosystem partners. >> Hello, everyone. Welcome back to theCUBE's exclusive coverage here in Copenhagen, Denmark for KubeCon 2018, part of the CNCF Cloud Native Compute Foundation, which is part of the Linux Foundation. I'm John Furrier, your host. We've got two great guests here, we've got Liz Rice, the co-chair of KubeCon and CloudNativeCon, kind of a dual naming because it's Kubernetes and it's Cloud Native and also technology evangelist at Aqua Security. She's co-chairing with Kelsey Hightower who will be on later today, and CUBE alumni as well, and Janet Kuo who is a software engineer at Google. Welcome to theCUBE, thanks for coming on. >> Yeah, thanks for inviting us. >> Super excited, we have a lot of energy even though we've got interviews all day and it's kind of, we're holding the line here. It's almost a celebration but also not a celebration because there's more work to do with Kubernetes. Just the growth of the CNCF continues to hit some interesting good performance KPIs on metrics. Growth's up on the membership, satisfaction is high, Kubernetes is being called a de facto standard. So by all kind of general qualitative metrics and quantitative, it's doing well. >> Lauren: It's doing great. >> But it's just the beginning. >> Yeah, yeah. I talked yesterday a little bit in, in the keynote, about project updates, about how Kubernetes has graduated. That's a real signal of maturity. It's a signal to the end-user companies out there that you know, the risk, nothing is ever risk-free, but you know, Kubernetes is here to stay. It's stable, it's got stable governance model, you know, it's not going away. >> John: It's working. >> It's going to continue to evolve and improve. But it's really working, and we've got end users, you know, not only happy and using it, they're prepared to come to this conference and share their stories, share their learnings, it's brilliant. >> Yeah, and Janet also, you know, you talk about China, we have announcement that, I don't know if it's formally announced, but Shanghai, is it out there now? >> Lauren: It is. >> Okay, so Shanghai in, I think November 14th, let me get the dates here, 14th and 15th in Shanghai, China. >> Janet: Yeah. >> Where it's going to be presented in either English or in Chinese, so it's going to be fully translated. Give us the update. >> Yeah, it will be fully translated, and we'll have a CFP coming soon, and people will be submitting their talks in English but they can choose to present either in English or Chinese. >> Can you help us get a CUBE host that can translate theCUBE for us? We need some, if you're out there watching, we need some hosts in China. But in all seriousness, this is a global framework, and this is again the theme of Cloud Native, you know. Being my age, I've seen the lift and shift IT world go from awesome greatness to consolidation to VMwares. I've seen the waves. But this is a different phenomenon with Cloud Native. Take a minute to share your perspectives on the global phenomenon of Cloud Native. It's a global platform, it's not just IT, it's a global platform, the cloud, and what that brings to the table for end users. >> I think for end users, if we're talking about consumers, it actually is, well what it's doing is allowing businesses to develop applications more quickly, to respond to their market needs more quickly. And end users are seeing that in more responsive applications, more responsive services, improved delivery of tech. >> And the businesses, too, have engineers on the front lines now. >> Absolutely, and there's a lot of work going on here, I think, to basically, we were talking earlier about making technology boring, you know, this Kubernetes level is really an abstraction that most application developers don't really need to know about. And making their experience easier, they can just write their code and it runs. >> So if it's invisible to the application developer, that's the success. >> That's a really helpful thing. They shouldn't have to worry about where their code is running. >> John: That's DevOps. >> Yeah, yeah. >> I think the container in Kubernetes technology or this Cloud Native technology that brings developer the ability to, you know, move fast and give them the agility to react to the business needs very quickly. And also users benefit from that and operators also, you know, can manage their applications much more easily. >> Yeah, when you have that abstraction layer, when you have that infrastructure as code, or even this new abstraction layer which is not just infrastructure, it's services, micro-services, growth has been phenomenal. You're bringing the application developer into an efficiency productivity mode where they're dictating the business model through software of the companies. So it's not just, "Hey build me something "and let's go sell it." They're on the front lines, writing the business logic of businesses and their customers. So you're seeing it's super important for them to have that ability to either double down or abandon quickly. This is what agile is. Now it's going from software to business. This, to me, I think is the highlight for me on this show. You see the dots connecting where the developers are truly in charge of actually being a business impact because they now have more capability. As you guys put this together and do the co-chair, do you and Kelsey, what do you guys do in the room, the secret room, you like, "Well let's do this on the content." I mean, 'cause there's so much to do. Take us through the process. >> So, a little bit of insight into how that whole process works. So we had well over 1,000 submissions, which, you know, there's no, I think there's like 150 slots, something like that. So that's a pretty small percentage that we can actually accept. We had an amazing program committee, I think there were around 60 people who reviewed, every individual reviewer looked at a subset. We didn't ask them to look at all thousand, that would be crazy. They scored them, that gave us a kind of first pass, like a sort of an ability to say, "Well, anything that was below average, "we can only take the top 15%, "so anything that's below average "is not going to make the cut." And then we could start looking at trying to balance, say, for example, there's been a lot of talk about were there too many Istio talks? Well, there were a lot of Istio talks because there were a lot of Istio submissions. And that says to us that the community wants to talk about Istio. >> And then number of stars, that's the number one project on the new list. I mean, Kubeflow and Istio are super hot. >> Yeah, yeah, Kubeflow's another great example, there are lots of submissions around it. We can't take them all but we can use the ratings and the advice from the program committee to try and assemble, you know, the best talks to try and bring different voices in, you know, we want to have subject matter experts and new voices. We want to have the big name companies and start-ups, we wanted to try and get a mix, you know. A diversity of opinion, really. >> And you're a membership organization so you have to balance the membership needs with the content program so, challenging with given the growth. I mean, I can only imagine. >> Yeah, so as program co-chairs, we actually have a really free hand over the content, so it's one of the really, I think, nice things about this conference. You know, sponsors do get to stand on stage and deliver their message, but they don't get to influence the actual program. The program is put together for the community, and by doing things like looking at the number of submissions, using those signals that the community want to talk about, I hope we can carry on giving the attendees that format. >> I would just say from an outsider perspective, I think that's something you want to preserve because if you look at the success of the CNCF, one thing I'm impressed by is they've really allowed a commercial environment to be fostered and enabled. But they didn't compromise the technical. >> Lauren: Yeah. >> And the content to me, content and technical tracks are super important because content, they all work together, right? So as long as there's no meddling, stay in your swim lane, whatever, whatever it is. Content is really important. >> Absolutely, yeah. >> Because that's the learning. >> Yeah, yeah. >> Okay, so what's on the cut list that you wish you could have put back on stage? Or is that too risque? You'll come back to that. >> Yeah. >> China, talk about China. Because obviously, we were super impressed last year when we went to go visit Alibaba just to the order of magnitude to the cultural mindset for their thinking around Cloud Native. And what I was most impressed with was Dr. Wong was talking about artistry. They just don't look at it as just technology, although they are nerdy and geeky like us in Silicon Valley. But they really were thinking about the artistry 'cause the app side of it has kind of a, not just design element to the user perspective. And they're very mobile-centric in China, so they're like, they were like, "This is what we want to do." So they were very advanced in my mind on this. Does that change the program in China vis a vis Seattle and here, is there any stark differences between Shanghai and Copenhagen and Seattle in terms of the program? Is there a certain focus? What's the insight into China? >> I think it's a little early to say 'cause we haven't yet opened the CFP. It'll be opening soon but I'm fully expecting that there will be, you know, some differences. I think the, you know, we're hoping to have speakers, a lot more speakers from China, from Asia, because it's local to them. So, like here, we tried to have a European flavor. You'll see a lot of innovators from Europe, like Spotify and the Financial Times, Monzo Bank. You know, they've all been able to share their stories with us. And I think we're hoping to get the same kind of thing in China, hear local stories as well. >> I mean that's a good call. I think conferences that do the rinse and repeat from North America and just slap it down in different regions aren't as effective as making it localized, in a way. >> Yeah. >> That's super important. >> I know that a lot of China companies, they are pretty invested pretty heavily into Kubernetes and Cloud Native technology and they are very innovative. So I actually joined a project in 2015 and I've been collaborating with a lot of Chinese contributors from China remotely on GitHub. For example, the contributors from Huawei and they've been invested a lot in this. >> And they have some contributors in the core. >> Yeah, so we are expecting to see submissions from those contributors and companies and users. >> Well, that's super exciting. We look forward to being there, and it should be excellent. We always have a fun time. The question that I want to ask you guys now, just to switch gears is, for the people watching who couldn't make it or might watch it on YouTube on Demand who didn't make the trip. What surprised you here? What's new, I'm asking, you have a view as the co-chair, you've seen it. But was there anything that surprised you, or did it go right? Nothing goes perfect. I mean, it's like my wedding, everything happens, didn't happen the way you planned it. There's always a surprise. Any wild cards, any x-factors, anything that stands out to you guys? >> So what I see from, so I attend, I think around five KubeCons. So from the first one it's only 550 people, only the small community, the contributors from Google and Red Hat and CoreOS and growing from now. We are growing from the inner circle to the outside circle, from the just contributors to also the users of it, like and also the ecosystem. Everyone that's building the technology around Cloud Native, and I see that growth and it's very surprising to me. We have a keynote yesterday from CERN and everyone is talking about their keynote, like they have I think 200 clusters, and that's amazing. And they said because of Kubernetes they can just focus on physics. >> Yeah, and that's a testimonial right there. >> Yeah. >> That was really good stories to hear, and I think maybe one of the things that surprises me, it sort of continues to surprise me is how collaborative, it's something about this kind of organization, this conference, this whole kind of movement, if you like. Where companies are coming in and sharing their learnings, and we've seen that, we've seen that a lot through the keynotes. And I think we see it on the conference floor, we see it in the hallway chat. And I think we see it in the way that the different SIGs and working groups and projects are all, kind of, collaborating on problem solving. And that's really exciting. >> That's why I was saying earlier in the beginning that there's a celebration amongst ourselves and the community. But also a realization that this is just the beginning, it's not a, it's kind of like when you get venture funding if you're a start-up. That's really when it begins, you don't celebrate, but you take a little bit of a pause. Now my personal take only to all of the hundreds of events we do a year is that I that think this community here has fought the hard DevOps battle. If you go back to 2008 timeframe, and '08, '09, '10, '11, '12, those years were, those were hyper scale years. Look at Google, Facebook, all the original DevOps engineers, they were eating glass and spitting nails. It was hard work. And it was really build your own, a lot of engineering, not just software development. So I think this, kind of like, camaraderie amongst the DevOps community saying, "Look, this is a really big "step up function with Kubernetes." Everyone's had some scar tissue. >> Yeah, I think a lot of people have learned from previous, you know, even other open source projects that they've worked on. And you see some of the amazing work that goes into the kind of, like, community governance side. The things that, you know, Paris Pittman does around contributor experience. It's so good to see people who are experts in helping developers engage, helping engineers engage, really getting to play that role. >> There's a lot of common experiences for people who have never met each other because there's people who have seen the hard work pay with scale and leverage and benefits. They see it, this is amazing. We had Sheryl from Google on saying, "When I left Google and I went out into the real world, "I was like, oh my God, "they don't actually use Borg," like, what? "What do they, how do they actually write software?" I mean, so she's a fish out of water and that, it's like, so again I think there's a lot of commonality, and it's a super great opportunity and a great community and you guys have done a great job, CNCF. And we hope to nurture that, the principles, and looking forward to China. Thanks for coming on theCUBE, we appreciate it. >> Yeah. >> Okay we're here at CNCF's KubeCon 2018, I'm John Furrier, more live coverage. Stay with us, day two of two days of CUBE coverage. Go to thecube.net, siliconangle.com for all the coverage. We'll be back, stay with us after this short break.

>>Good afternoon and welcome back to the Classiest Show in Technology. This is the Cube we are at AWS Reinvent 2022 in Fabulous Sin City. That's why I've got my sequence on. We love a little Vegas, don't we? I'm joined by John Farer, another, another Vegas >>Fan. I don't have my sequence, I left it in my room. We're >>Gonna have to figure out how to get us 20 as soon as possible. What's been your biggest shock for you at the show so far? >>Well, I think the data story and security is so awesome. I love how that's front and center. If you look at the minutes of the keynote of Adamski, the CEO on day one, it's all bulked into data and security. All worked hand in hand. That's on top of already the innovation of their infrastructure. So I think you're gonna see a lot of interplay going on in this next segment. It's gonna tell a lot of that innovation story that's coming next. It's pretty awesome. >>It is pretty awesome, and I'm super excited. It's not only what we do here on the Cube, it's also in my show notes. We are gonna be geeking out for the next segment. Please welcome Paul and Puja. Wonderful to have you both here. Paul from Amazon, s3, glacier, and Pujan, CEO of kuo. I wanna turn to you Pujan, to start us off, just in case the audience isn't familiar, give us the Kuo pitch. >>Yeah, so basically Kuo is a, a backup as a service offering, right? Built in AWS four aws, right? And effectively going after, you know, any service that a customer uses on top of aws, right? And so a lot of the data sitting on s3, right? So that's been like our, our big use case going and basically building backup and air gap protection for, for s3. But we basically go to every other service, e c two, ebs, dynamo, you know, you name it, right? So basically do the whole thing >>And the relationship with aws. Can you guys share, I mean, you got you here together. You guys are a great partnership. Born in the cloud, operation in the cloud. Absolutely. I think talk about the partnership with aws. >>Absolutely. I think the last five years of building on AWS has been phenomenal, right? And I love the platform. It's, it's a very pure platform for us. You know, the APIs and, and the access you get and access you get to the service teams like Paul sitting here and the other teams you have gotten access to, I think has been phenomenal. But we also have, I would say, pushed the envelope in terms of how innovative we have been and how aggressive we have been in utilizing all the innovation that AWS has built in over the last few years. But it would not have happened without the fantastic partnership with the service teams. >>Paul, talk about the, AM the S3 part of this. What's the story there? >>Well, it's been great working with the CUO team over the course of the last few years. We were just upstairs diving deep into the, to the features that they're taking advantage of. They really push us hard on behalf of customers, and it's been a, it's just been a great relationship over the last years. >>That's awesome. And the ecosystem at such a, we're gonna hear tomorrow, the keynote on the, from Aruba who's gonna tend over the ecosystem. You guys are working together. There's a lot of strategic partnerships, so much collaboration between you guys that makes it very, this is the next gen cloud of cloud environment we're seeing. And you heard the, the economies around the corner. It's still gonna be challenging, but still there's more growth in the cloud. This is not stopping. This is impacts the customers. What are the customers saying to you guys when you work backwards from their needs? They want it faster, easier, cheaper. They want it more integrated. What are some of the things, all those you guys hearing from customers? >>So for us, you know, if you think about it, like, you know, as people are moving to the cloud, especially like take a use case like s3, right? So much of critical data sitting on top of S3 today. And so what folks have realized that as they're, you know, putting all of those, you know, what, over two 50 trillion objects, you know, sitting on s3, a lot of them need backup and data protection because there could be accidental deletions, there could be software bugs, there could be a ransomware type event due to which you need a second copy of the data that is outside of your security domain, right? But again, that needs to get be done at the, at the right price point, right? And that's where like a technology like Columbia comes in because since we've been built on the cloud, we've optimized it correctly. So especially for folks who are very cost conscious, given the macroeconomic conditions, we are heading into a technology that's built correctly so that, you know, you get the right architecture and the right solution at the right price point and the scale, right? Talking about trillions of objects, billions of objects within a single customer, within a single bucket sometimes. And that's where Columbia comes in. Cause we basically do that at scale without, again, impacting the, the customer's wallet more than it needs to. >>The porridge has to be the right temperature and the right size bowl. With the right spoon. You've got a lot of complexity when it comes to solving those customer challenges. You have a couple customer story examples you're allowed to share with us. Correct? Paul, do you want to kick one off? Go ahead. Oh, puja. All right. >>No, absolutely. I think there's a ton of them. I, I'll talk about, you know, want to begin with like Cox Automotive, right? A phenomenal customer that we, all of us have worked together with them. And again, looking for a solution to backup S3 to essentially go air gap protection outside of their account, right? They looked at doing it themselves, right? They thought they'll go and basically do it themselves. And then they fortunately bumped into Columbia, they looked at our architecture, looked at what it would really go and take to build it. And guess what, sitting in 2022, getting 23 right now, nobody wants to go and build this themselves. They actually want a turnkey solution that just does it, right? And so, again, we are a phenomenal joint customer of ours doing this at a pretty massive scale, right? And there are many more like that. There's Warner Brothers that are essentially going into the cloud from on premises, right? And they're going really fast accelerating the usage on aws again, looking at, you know, backup and data protection and using clum because of our extreme simplicity that we provide. >>Yeah, I think it's, you've got a, a lot of different people solving different problems that you're working with all the time. Millions of customers. Well, how do you prioritize? >>Well, for us, it really all comes down to fundamentals, right? So Amazon, s3 s unique distributed architecture delivers industry leading durability, availability, performance and security at virtually unlimited scale, right? And it's really been delivering on the fundamentals that has earned the trust of so many customers of all sizes and industries over the course of over 16 years. Now, in terms of how we prioritize on behalf of those customers, we always say that 90% of our roadmap comes directly from what customers are telling us is important. And a large number of our customers now are using S3 through lumino, which is why the relationship is so important. We're here talking about customer use cases here at the show, and we do that regularly throughout the year as well. And that's, that's how we land on a road. >>And what are the, what are the top stories from customers? What, what are they telling you? What's the number one top three things you're hearing? >>I tell you, like, again, it just comes down to the fundamentals, right? Of security, availability, durability and performance at virtually unlimited scale. Like that is the first customer first discussions that we have with customers talking about durable storage, for >>Sure. What I find interesting in, you mentioned scale, right? That comes up a lot scale with data. Yeah. That we heard data. The big theme here, security, what's in my S3 bucket? Can you find out what's in there? Is it backed up properly? How do I get it back? Where's the ransomware? Why not just target the ransomware? So how do you navigate the, the security challenges, the, the need to store all that scale data? What's the secret sauce? >>Yeah, so I think the, the big thing is we'll start with the, you know, how we have architected the product, right? If you think about it, this, you're dealing with a lot of scale, right? You get to a hundred million, a billion and billions very fast on S3 few, especially on a cloud native application. So it starts with the visibility, right? It's basically about, like we have things where you do, where you create a subset of your buckets called protection groups that you can essentially, you know, do it based on prefixes. So now you can essentially figure out what prefix you want to back up and what you don't want to back up. Maybe there's log data that you don't care about, so you don't back that up, right? And it all starts with that visibility that you give. And the prefix level data protection then comes the scale, which is where I was telling you, right? We have basically built an orchestration engine, right? It's like we call the ES for Lambdas, right? So we have a internal orchestration engine and essentially what what we have done is we have our own language internally that spawns off these lambdas, right? And they go after these S3 partitions do the right things and then you basically reel them back. So things like that that we do that are not possible if you're not built on the >>Clock. Well also, I mean, just mind blowing and go back 10 years. Yeah. I mean you got Lambda. What you're talking about here is the gift of the cloud innovation. Yeah. So the benefit of S3 is now accelerated. This is the story this year. Yeah. I mean they're highlighting it at scale, not just in the data, but like what we knew when Lambda came out and what S3 could do. But now mainstream solutions are coming in. Does that change your backup plans? Because we're gonna see a lot more end to end, lot more solutions. We heard that on the keynote. Some are saying it's more complexity. Of course it might, but you can abstract another way with the cloud that's the best part of the cloud. So these abstraction leads. So what's your view on that? But I wanna get your thoughts because you guys are perfectly positioned for this scale, but there's more coming. Yes. Yes. Exactly. What, how are you looking at that? >>So again, I think the, you know, obviously the, the S3 teams and every team in AWS is basically pushing the envelope in terms of innovation. But the key for a partner like us is to go and take that innovation. A lot of complex architectures behind the scene. But what you deliver to the customer is simple. I'll give you one more example. One of the things we launched that, you know, Paul and others are very excited about, is this ability to do instant access on the backup, right? So you could have billions of objects that you backed up. Maybe you need just 10,000 of them for a DR test. And we can basically create like an instant virtual bucket on top of that backup that you can instantly restore >>Spinning up a sandbox of temporary data to go check it >>Out. Exactly. Offer an inte application. >>Think we're geeking out right now. >>Yeah, I know. Brought that part of the segment, John. Don't worry, we're safely there. But, >>But that's the thing, right? That all that is possible because of all the, the scale and innovation and all the APIs and everything that, you know, Paul and the team gives us that we go and build on top of >>Paul, geek out on with us on this. We >>Are super excited for instant restore >>For store. I mean, automation programmability. >>It is, I mean it's the logical next step for backup in the cloud. Exactly. Yeah. But it's a super hard engineering problem to go solve for customers. I mean, the RTO benefits alone are super compelling, but then there's a cost element as well of not having to bring back all that stuff for a test restore, for example. And so it's, it's been really great to, to work with the team on that. We have some ideas on how we may help solve it from our side, and we're looking forward to collaborating on it. >>This is a great illustration of what I was writing about this week around the classic cloud, which is great. And as Adam said, and used like to use the word and, and you got this new functionality we're seeing emerge from the growth. Yes. From the companies that are built on Amazon web services that are growing. You're a partner, they have a lot of other partners and people are taking over restaurant here off action. I mean, there's real growth and new functionality on top of aws. You guys are no different. What's, are you prepared for that? Are you ready to go? >>Yeah, no, absolutely. And I think if you think about, if you think about it, right, I think it's also about doing this without impacting the primary application. Like if the customer is running a primary application at scale on s3, a backup application like ours can't come in and really mess with that. So I think being able to do things where, and this is where you solve really hard computer science problems, right? Where you're bottling yourself. If you are essentially seeing any kind of, you know, interfering with the primary, you're going to cut yourself down. You're gonna go after a different partition. So there are a lot of things you need to do behind the scenes, which is again, all the complexity, all of that, but deliver the, to the customer a very, very simple thing. >>You know, Paul, I wanna get your thoughts and I want you to chime in. Yeah. In 2014, I interviewed Steven Schmidt, my first interview with the, he was the CISO then, and now he's a CSO and, and former ciso, he's back at that time, the word was the cloud's not secure. Now we're talking about security. Just in the complexity of how you're partitioning and managing your sub portions, how you explained it, it's harder for the attackers. The cloud in its in its architecture has become a more secure environment. Yeah. Well, and getting more secure as you have laying out this, this is a new dynamic. This is good. Can you explain the, >>I mean, I, I can just tell you that at AWS security is job zero and that it will always be our number one priority, right? We have a, an infrastructure with under AWS that is vetted and approved to run even top secret workloads, which benefits all customers in all regions. >>And your, your security posture is embedded on top of that. And you got your own stuff. >>Yeah. And if you think of it as a shared responsibility model, so security of the cloud is the responsibility of the cloud provider, but then security of the data on top of it. Like you, you go and delete stuff, your software goes and does something that resiliency, the integrity of the data is your responsibility as a customer. And that's where, you know, we come in. Who >>Shared responsibility has been such a hot topic all week. Yeah. >>I gotta ask him one more question. Cause this is fascinating. And we are talking about on the cube all day today after we saw the announcement and Adam's comment on the cube, Adams LE's comment on the keynote. I mean, he said, if you're gonna tighten your belt, meaning economic cost recovery, re right sizing. If you want to tighten your belt, come to the cloud. So I have to ask you guys, Puja, if you can comment, that'd be great. There's a lot of other competitors out there that aren't born on aws. What is the customer gonna do when they tighten the build? What does that mean? They're gonna go to, to the individual contracts. They're gonna work in the marketplace. I mean this, there's a new dynamic in town. It's called AWS 2022. They weren't really around much in the recession of 2008. They were just starting to grow. Now they're an economic force. People like yourselves have embedded in there. There's a lot of competition. What's gonna happen? >>I think people are gonna just go to a place like, you know, AWS marketplace. You're going to essentially look for solutions and essentially like, and, and the right solutions built in are going to be self-service like aws. It's a very self-service thing. A hundred percent. So you go and do self-service, you figure out what's working, what's not working. Also, the model has to be consumption oriented. No longer can you expect the customer to go and pay a bunch of money for shelfware, right? It's like, like how we charge how AWS charges, which is you pay for what you consume. That and all has to be front and center, >>Right? I think that's a really, I think that's a really important >>Point. It's time >>And I think it's time. So we have a new challenge on the cube. We give you 30 seconds roughly to give us your extraordinarily hot take your shining thought leadership moment and, and highlight what you think is the most important takeaway from the show. The biggest soundbite, the juiciest announcement. Paul, I'll >>Start with an Instagram. Real basically. Yeah. Okay. >>Yeah. Hi. Go. I would just say from an S3 perspective, over the course of the last several years, we've really seen workloads shift from just backup and recovery and static images on websites to data lake analytics applications. And you continue to see that here. And I can tell you that some of these scaled applications are running at enormous mind blowing scale, right? And so, so every year we come here, we talk to customers, and it's just every year it sort of blows me away. And I've been in the storage industry for a long time and it's just is, it blows me away. Just the scale at customers are running in >>And >>Blowing scale. And when it comes to backup, let me just say that it's easy to back up and recover a single object, but doing an easy thing, a billion or 10 billion times over, that's actually quite hard. >>And just to, just to bold that a little bit, just pull out my highlighter. S3 now has over 280 trillion objects. That's a lot. >>That's a lot of objects. >>Yeah. You are not, you are not kidding. When you talk about scale, I mean, this is the most scalable. >>That's not solution's not there. Yeah. That, that's right. And we wake up every, we have a culture of durability and we wake up every single day to raise the bar on the fundamentals and make sure that every single one of those objects is protected and safe. >>Okay. You, I, >>I can't imagine worrying about two, two 80 trillion different things. >>Let's go. You're Instagram real >>For me again, you know, between S3 and us, we are two players out there that are really, you know, processing the data at the end of the day, right? And so I'm very excited about, you know, what we are going to do more and more with the instant restore capability where we can integrate third party services on top of it that can do more things with the data that is not, not passively sitting, but now becomes active data that you can analyze and do things with. So that's something where we take this to the next level is something that I'm super excited about. >>There's a lot to be excited about and, and we're excited to have you. We're excited to hear what happens next. Excited to see more collaboration like this. Paul Pon, thank you so much for joining us here on the show. Thank all of you from for tuning into our continuous wall to wall super thrilling live coverage of AWS reinvent here in fabulous Las Vegas, Nevada, with John Furrier. I'm Savannah Peterson. We're the cube, the leading source for high tech coverage.

>>We're seeing green here at Vemo in 2022, you're watching the cube, Dave ante and David Nicholson wrapping up our second day of coverage. Dave, good show. Good to be, you know, again, good to be back. This is our third show in a row. We're a Cuban as well. So the cube is, is out there, but same every, every show we go to so far has been most of the people here haven't been out in two plus years. Yeah. Right. And, and, and they're like, Hey, let's go. Let's hug. Let's shake. I got my red band on cuz we've been on a lot of shows or just being careful <laugh> um, you know, Hey, but it's great to see people back, uh, >>Absolutely >>Such a different vibe than virtual virtual sucks. Everybody hates it now, but now it's going hybrid. People are trying to figure that out. Yeah. Uh, but it's, it's in your view, what's different. What's the same >>In terms of, uh, in person versus hybrid kind of what's happened since what's >>Different being here now versus say 2019, not that you were here in 2019, but a show in 2019. >>I, I think there's right now, there's a certain sense of, uh, of appreciation for the ability to come and do this. Mm-hmm <affirmative> um, >>As opposed to on we or oh, another show, right? >>Yeah. Yeah, exactly. And, and, uh, a personal opinion is that, um, I think that the hybrid model moving forward is going to end up being additive. I don't know that I don't, you know, people say we'll never go back to having in person the way we did before. Um, I'm holding out hope that that's not the case because I, I think so there's so much value to the kinds of conversations that we have, not only here on the set with folks in person, but just the hallway conversations, uh, the dinner conversations, um, those are so critical, uh, not only with between vendors and customers, but between different business units. Um, you know, I, I, I came into this thinking, you know, I know Veeam very well. I've known them since the beginning. Um, but you think I'm going to a conference to talk about backup software and it wasn't like that at all. I mean, this is, this is an overarching, very, very interesting subject to cover. So how is it different? I think people are appreciative. I wouldn't say we're backed full throttle a hundred percent, um, uh, back in the game yet. But, uh, but we we're getting there. Some >>Of the highlights Veeam now, number one, statistical tie for first place in revenue. There aren't a lot of segments, especially in storage where Dell is not number one, I guess technically Dell is like, I don't know, half a percentage point ahead, but Veeam's gonna blow by that. Unless Dell gets its data, >>Protect me as the luxury of focus, they can focus >>Like a laser on it focus. Right? That, that we, we saw this in the P PC where focused, we saw Dell's ascendancy cuz they were focused on PCs, right? Yeah. We saw Seagate on dis drives Intel and microprocesors Oracle on databases and, and, and Veeam applied that model to what they call modern data protection. Um, and, and the, so the reason why we think they're gonna go past is they growing at 20 plus percent each year. And, and I can almost guarantee Dell's data protection business isn't although it's been in a, I, I sense a downward slope lately, they don't divulge that data. Um, but if they were growing nicely, they would be talking about it. So I think they've been kind of hiding that ball, but Dell, you know, you can't count those guys out they're baby. >>No, you can't. And there's always >>A, they don't like to lose. They get that EMC DNA still in >>There. Yeah. You take, you can, you might take your eye off the ball for a little while to focus on other things. But uh, I think it'll be healthy for the industry at large, as Veeam continues to take market share. There's definitely gonna be pushback from, from others in the field, but >>The pure software play. Um, and you know that no hardware agenda thing and all that I think is, is clearly in Veeam's favor. Uh, but we'll see. I mean, Dell's got other, other strengths as do others. I mean, this is, this is, let's not forget this, this, this market is crowded and getting kind. I mean, you got, you got other players, new, new entrants, like cohesive in Rubrik Rubic, by the way is the one I was kind of referring to. That seems to be, you go to their LinkedIn, they seem to be pivoting to security. I was shocked when I saw that. I'm like, wow, is that just like a desperation move? Is that a way to get your valuation up? Is that, is there something I'm missing? I, I don't know. I haven't talked to those guys in a little bit, need to get, get there, but cause he and Rubrik couldn't get to IPO prior to, uh, you know, the, the, the, the, the tech sell off the tech lash. >>If you will Veeam, didn't need toves. We have 30% EBITDA and, and has had it for a while. So they've been, they caught lightning in a bottle years ago, and then now they got the inside capital behind them. Um, you got new entrance, like, like Kuo, you got com. Vault is out there. You still got, you know, Veritas is still out there competing and you know, a number of other, you get you got is wherever HP software landed in, in the MicroStrategy, uh, micro strategy. <laugh> um, no not micro strategy anyway, in that portfolio of companies that HP sold its software business to, you know, they're still out there. So, you know, a lot of ways to, to buy backup and recovery software, but these guys being the leader is no surprise. >>Yeah. You know, it's, I, I, I have to say it to me. It's a classic story of discipline >>Microfocus, sorry, >>Microfocus. Yeah, that's right. That's right. You know, it's funny. I, I, I could see that logo on a, I know I've got a notebook at home. Um, but, but theme is a classic example of well disciplined growth where you're not playing the latest buzzword game and trying to create adjacent businesses that are really, that might sound sexy, but have nothing to do with your core. They've been very, very disciplined about their approach, starting with, you know, looking at VMFS and saying, this is what we're gonna do, and then branching out from there in a logical way. So, so they're not out ahead of the tips of their skis in a way that some others have have gotten. And those, you know, sometimes swinging for the fence is great, but you can strike out that way also. And they've been hitting, you know, you could say they've been hitting singles and doubles just over and over and over again for years now. Well, that's been a great strategy. >>You've seen this a lot. I mean, I, I think you watched this at EMC when you were there as you, it was acquisitions to try to keep the growth up. It was, it was great marketing. I mean, unbelievable marketing cloud meets big data. Oh yeah. And you'd hear on CNBC. AMC is the cloud company. You're like, eh, fucking have a cloud. So, so you, you you've seen companies do that to your point about getting ahead of your skis. VMs never done that EMS like, eh, this is the product that works great. Yeah. Customers love it. They buy it, you know, we got the distribution channel set up and so that's always been, been, been part of their DNA. Um, and I think the other piece is putting meat on the bone of the tagline of modern data protection. When I first heard that I'm like, mm, okay. >>But then when you peel the onion on that, the core is back up in recovery, a lot of focus on recovery. And then the way they, I remember it was there in the audience when they announced, you know, support for bare metal, people went crazy. I'm like, wow, okay. They cuz they used to say, oh, never virtualization forever. Okay. So they beat that drum and you never say never in this business, do you, and then moving on to cloud and hybrid and containers and we're hearing about super cloud now, and maybe there'll be an edge use case there it's still unclear what that pattern is. You've talked about that with Zs, but it's not clear to me where you put your muscle yet in, um, in edge, but really being able to manage all that data that is people talk about data management that starts to be data management. And they've got a footprint that enables 'em to do that. >>Yeah. And, and I'd like to see that same discipline approach. That's gotten them here to continue no need to get on board a hype cycle. Um, what I really love from a business execution perspective from Veeam is the fact that they know their place in terms of the, their strategic advisory role for end user customers and their places largely in partnership with folks in the channel partners, large and small, um, in a couple of the conversations we had over the last few days, we talked about this idea that there are fewer and fewer seats at the table. Uh, working with customers, customers can't have 25 strategic vendor partners and a lot of smaller niche players that focus on something even as important as backup will pretend that they are, that they hold the same sort of strategic weight as a hyperscale cloud provider. Does they pretend that they're gonna be there in the CX O meetings? Um, when they're not Veeam knows exactly how to best leverage what they do with customers and that's through partners in the channel. >>The other thing is, um, new CEO, a non Eron, uh, the fifth CEO, I think I'm correct. Is that right at, at VE yes. Um, so two founders, uh, and then when Peter McKay came on, he was co CEO. Um, and then, um, yep. And let's see, I think yep. You the fifth. Okay. So each of the CEOs kind of had their own mark. Right. Um, and we asked an on in the analyst thing, what do you want your legacy to be? And I, I loved his answer. He's like, this is a fragmented business with a lot of adjacencies and we are the leader in revenue, but we only have 12% revenue share. I want to take that to 25%, 40%. That's like EMC at 30 plus percent of the storage market, Cisco of 60% of the networking market. Wow. If anybody could ever get there, but so 25 to 30% of a market that's that's big. Yeah. I liked his demeanor thought he had a really good style philosophy. Well-spoken well spoken. So new leadership, obviously insight brought him in to take them to the next level. Um, and, and really drive. I gotta believe get ready for IPO. We kind of admitted that. >>Yeah. And I, and IPO for them, one thing he mentioned is that, um, in this case, this is not an IPO let's high five and go to Vegas and get table service because now we finally have money. Uh, they're not doing, you know, obviously an injection in capital from an IPO is always a good thing or should be a good thing if handled properly, but that's not their primary driver. So it'll be very interesting to see if they can hit the timing. Right. Um, how that, how that works out >>Well and, and bill large is his was predecessor. Uh, he, he, he took over, uh, once the company, excuse me, went private. Um, >>Yeah, that phone backed up. >>I still good in the mic once the company went private, uh, well, no, they were always private. Once they got acquired for five plus billion dollars from inside capital, um, they, they put bill in charge, perfect choice for the transition. And it was like, okay, bill. It's like, when you, my brother's a sailor. He says, Hey, take, take the wheel, see that lighthouse or see that tree go for it, keep it on track. And that's what bill did. Perfect. And he knew the company knew where all the skeletons were buried and, and was perfect. Perfect transition for that. Now they're bringing in somebody who they feel can take it to the next level. They're at a billion. He said he could see 5 billion and, and beyond. So that's kind of cool. Um, the other thing was ecosystem as companies got a really robust ecosystem, all the storage array vendors came on. >>The, the, the backup appliance companies, you know, came on to the cube and had a presence here. Why? Because this is where all the customers are. This is the leader in backup in recovery. Yeah. They all want to partner with that leader. Now they're at out the other shows as well, uh, for the Veeam competitors, but frankly, Veeam, Veeam competitors. They don't have, like you said, they're pure play. Many of them don't have a show like this, or it's a smaller event. Um, and so they gotta be here. Uh, and I think the, the, the other thing was the ransomware study. What I really liked about Veeam is they not only just talked about it, they not only talked about their solution. They sh they did deep dive surveys and shared a ton of data with guys that knew data. Um, Dave Russell and Jason Buffington, both former analysts, Russell was a Gartner very well respected top Gartner analyst for years. Jason buff, Buffington at ESG who those guys did always did some really good, still do deep research. So you had them representing that data, but sharing it with the community, of course, it's, it's gonna be somewhat self-serving, but it wasn't as blatant. It that wasn't nearly as blatant as I often see with these surveys, gender surveys, I'll look at 'em. I can tell within like, seconds, whether it's just a bunch of marketing, you know, what, or there's real substance. Yeah. And this one had real substance to >>It. Yeah. And it's okay. When substance supports your business model. >>Yeah. Cool. >>It's great. Good >>Marketing. But yeah, as an best marketing, I'm not gonna use it. The whole industry can use this and build on it. Yeah. I think there were a lot of unanswered questions. I, what I love about Vema is they're going back and they, they did it in February. They, they updated it just recently. Now they're going back and doing more cuz they want to get it by country. So they're making investments. And then they're sharing that with the industry. I love that. >>It'll be interesting to see if they continue it over time, how things change if things change. Um, one of the things that we really didn't talk a lot about is, uh, and you know, it's, I know it's talked about behind closed doors, um, this idea of, uh, stockpiling day zero exploits, and the fact that a lot of these, these >>Things, >>A lot of these problems arguably could have been headed off, had our taxpayer funded organizations, shared information with private industry in a more timely fashion. Um, um, we had, um, uh, uh, was it, uh, Gina from AWS who gave the example of, uh, the not Petia, uh, experience in the hospital environment. And that came directly out of frankly a day zero exploit that the NSA had identified years earlier within Microsoft's operating system. And, uh, somehow others got ahold of that and used it for nefarious means. So the intent to stockpile and hang onto these things is always, um, noble, but sometimes the result is, uh, less than desirable. So that's, it'll be an interesting conversation. >>We'd be remiss if we didn't mention the, the casting acquisition, the, the, the container data protection, small piece of the business today. Uh, but strategic in the sense that, yeah, absolutely. If you want to appeal to developers, if, if, if, if, if you want to be in the cloud, you know, you better be able to talk containers generally in Kubernetes specifically. So they gotta play there as well. >>Well, they, they, they hit virtualization cloud containers. Maybe I'm missing something in between, but they seem to be >>Ransomware >>Catching waves effectively. Yeah. Ransomware, uh, catching waves effectively, uh, again, not in an artificial buzzword driven way, but in a legitimate disciplined business growth approach that, uh, that's impressive. >>And I, and I think Danny mentioned this, we, he said we've been a PLG product led growth company. Um, and I think they're evolving now. We talked about platforms versus product. We still got still a product company. Uh, but they're bill wants to build out a Supercloud. So we're watching that very closely. I, I think it is a thing. You got a lot of grief for the term, super cloud. Some people wince at it, but it's, there's something brewing. There's something different. That's not just cloud public cloud, not hybrid cloud, not private cloud it's across cloud it's super cloud. All right, Dave, Hey, it was a pleasure working with you this week. Always kind of funny. I mean, we're, the crew was out in, uh, in Valencia, Spain. Yeah. Uh, they'll in fact, they'll be broadcasting, I believe all the way through Friday. Uh, that's an early morning thing for the, uh, for the west coast and, but east coast should be able to catch that easily. >>Of course you can all check out all the replays on the cube.net, also YouTube, youtube.com/silicon angle go to wikibon.com. There's some, you know, research there I publish every week and, and others do, uh, as well, maybe not as frequently, but, uh, we have a great relationship with ETR. I'm gonna poke into some data protection stuff in their survey. See if I can find some interesting, uh, data there. And don't forget to go to Silicon an angle.com, which is all the news. This is the cube, our flagship production we're out at VEON 2022. Thanks for watching.

>> from Santa Clara, California It's the Cube covering techno ovation World Pitch Summit 2019 Brought to you by Silicon Angle Media Now here's Sonia to Gari >> Hi and welcome to the Cube. I'm your host, Sonia to Gari. And we're here at Oracle's Agnew's campus in Santa Clara, California covering techno vacations World Pitch Summit 2019. Ah, pitch competition in which girls from around the world developed mobile lapse in order to create positive change in the world with us. Today we have Team Coco from Kazakhstan. Welcome. The members are, um Dilma as camel Over and Mallika Bree by Ava Uh, Donna Ulanova and Lube of do Chen Kuo Welcome. And congratulations on being finalists. Thank you. So your app is called tech Go. Can you tell us more about it? >> Yes. Uh so so techo in three d mobile application, which has a minute reality and as connected to the hardware which has dedicated for the behavioral change of people for so that they can become more conscious and like a friendly. >> And can you tell us more about how it works? Yes, >> of course there is. Luba, who can explain this? Okay. S >> o r application is about an astronaut who needs to save the planet. S O Firstly is there is a game in which a person needs to save your hair. Virtual airs by selling some ecological problems in it so that he or she wrote, be educated to both real life scenarios. And I also have a step counter which tracks your carbon footprint and encourages people to trust Morgan Friend the transportation options And that's a rare make really impact is that we connect our application with a special trash boxes in our city. All those locations are shown on the map, and coming to this place is user received trash box. And since Rosa Garbage and then because he has restaurants carriage here, she will get some points and your impact will be realized in the eventuality. Yeah, >> So what impact in society do you hope that this app will help change >> Rapids three t mobile application and it's a game. That is why Gamification and theater magic reality, which is a r which is inside this game a cz more visually in psychological attractive to people and those challenges that we provide a game are intensified so that most of the people. When they accomplish their goals, they might get, like, have a certain profit out of it so that they can become worker friendly and gain benefits. This is how we want to make sure that people might gain my changed a behavior for the sake of ecology. >> That's awesome. So you're using essentially a game incentivize people to make better choices in their everyday lives. That's great. And so how >> did you >> come up with this idea? >> So look, I will explain >> this. Actually, there were before some eco trash boxes in our school because like the thing off, ecological problems and recycling is one of the most talked about topics in Kazakhstan nowadays. And like in our school, the students try. Thio make this echo charge boxes, but they were always empty because students wasn't incent ified to recycle the garbage. And we tested our up in our school and we already launched it in our school and this ups incentivize our students. And now this I could trash boxes with our hard way always full. So >> that's awesome. See, you already found some success with your app. Thank you. Do you think that that this is a problem in the bigger community. >> Oh, maybe Donna Comptel. >> So we're saying that we started locally, but we got to go globally within that, uh, a pollution, like a pollution global problem and we trying to solve all over the world. So in our game, we have the whole world that you become an astronaut. So you should be aware for hold the problem that was happening in the earth. So we are trying to engage and educate people to be more global on to be more responsible for our final for our home. >> It sounds like everyone in the world should download that app. Yes, I do hope Thio uh, expand if you get the funding. >> Yes, um, we plan to expand not only in our country, Kazakhstan on only locally, but also globally. And we would like to create the eco friendly community across Central Asia since we want to make sure that consciousness is global in our area. >> And what struggles have you faced trying to create this app? >> Um, probably there were some struggles and off course in the realization and, uh, the realization of technical part of this project and creating a business model, since we are not very experienced in this kind of things. But since we have participated in techno vacation and we were immersed in this protest and were modified Thio motivated. Yeah, and we're motivated to learn all this things and acquire those skills. And this is why we became more experienced in this stuff. So right now, uh, those struggles that we face before not longer problem for us. So yeah, this what we faced? >> So techno vacation has definitely helped. Do you improve your app and yes, right houses. Tech innovation Helped you? >> Yeah, Um, probably someone else wants to ask you this question. >> How is SECNAV ation help? You were What skills have you learned from this journey? For >> example, one of the most important skills, I guess iss a teamwork. Like after we started to work on the one project, we started to listen each other excavation actually helped us too. Um, I understand the opinions off other people and like to understand the problems in our society. We start to dream bigger to think bigger, wider kind of that >> That's amazing. And also take Novation helping us >> to explore new companies to be more like open a person to come to The company's asked about the help on not like B just like see the problems and trying to solve trying to find a solution and be the people of the world and be responsible for our planet for what's happening in our local community on be aware of everything. >> And, um So I heard you guys had an amazing week. Um, you you went to whoever You went some other places. So can you tell us more about your week >> you want? So we went to amazing places in a Silicon Valley in a San Francisco San Jose and we so, like it'd, for example, Golden Gate Bridge. And also the Alcatraz so were so impressed by their architecture by the people by the nature on DDE. We just expected a lot of Onda. We just got this old expectations come to the reality on dhe. We hope that that kind of dream will come true in our future, and we gonna to work in a one of the big companies that were located here. I know all the universities. So >> how is it like going to the different tech companies and seeing it in real life. >> So we >> visited Uber Company and Google Ventures, and both we I have seen people who work is there, and we're really impressive on. And we really like it. It? Yeah. And, uh, I think so. Before, like in my childhood, I dreaming to be to be in Silicon Valley, to goes there and, like, meet people who are work already working you And now, like my dream came through. >> That's awesome. And you get to see California And you you might be able to win today. So thank you so much for being on. I wish you all the best. And I hope you haven't amazing pitch tonight. Thank you. This has been Team Coco from Kazakhstan. I'm your host, Sonia to Garey. This is the Cube. Stay tuned for more