from the cube studios in palo alto in boston connecting with thought leaders all around the world this is a cube conversation hi lisa martin with the cube here covering some news from dell technologies i'm pleased to welcome one of its customers liam furlong the i.t manager from revelation software liam great to see you today thanks lisa it's fantastic to be with you and we're socially distant california you're down in australia i know it's early morning for you but we're pleased to be chatting with you so give me and our audience an overview of revelation software who are you and what do you do yeah sure revelation software is a software development company no surprises there and our primary product is a tool called revtrack and for all those sap users out there we help you get your changes navigated safely through the wide landscapes and the open seas of your sap environment so we're all about change management and delivering certainty in what is really rapidly changing landscapes uh in the it world so customers can go to you for all of their challenges with all their sap data and sort of offload that basically i mean that sounds lovely i'm sure many of them would take that so talk to me about your itune manager talking about your i.t environment i know you're highly virtualized just give us an overview of what your data environment looks like we um like a lot of software companies we give our development teams a lot of freedom and so over the years a lot has definitely built into our environment we have hundreds of vms and even more sap landscapes we are committed to our customers to provide a lot of previous version compatibility both in our product but also in sap we support more of sap's old versions than they do we just want to make sure that everyone is able to do their job and focus on what they're trying to do rather than worrying about you know do i have to upgrade am i going to be forced ahead uh in you know especially in a change management landscape and so we have a lot of history a lot of old environments and we manage that by using a lot of on-prem we have local data centers like everyone i guess but also we've got a great multi-cloud environment now and it helps us to really uh provide an excellent environment for our teams to develop in the way that they want to support our customers uh in an efficient way but also without us having to over commit to hardware and so on so you have highly virtualized environment about 150 vms nearly 500 sap landscapes so big administration of overhead talk to me about how you were protecting your data i'm assuming vms maybe some sap databases and servers how are you protecting that before using dell's new integrative approach yeah we uh used a targeted appliance uh style i guess we built up what we thought was the right solution we had a lot of legacy thinking really but uh tools we used a lot of scripts previously we used the veeam platform and that presented an ever increasing set of challenges as you can imagine with s s3 s4 hana rolling along the environment just had to change our backup load was increasing our backup windows weren't getting any larger and our backup targets weren't getting any larger so we really needed to ask some hard questions about what we were doing and whether it was working for us we had absolutely no cloud integration our off-site copies were completely inadequate and so as an i-team manager who is um the guy at the end of the road when it comes to rpo and rto and uh certainty of restorability i was not sleeping well it's fair to say well and that's something that obviously you you look to a company like dell technologies to help with sleep as a sleep aid but you guys i saw that after 20 years you were testing and a hosted version of your rev track insights product and needed cloud dr and you kind of talked about meeting customer slas and i was reading your case study and there was some big challenges there with respect to the sla front yeah definitely um i guess uh actually we were really fortunate to have started a conversation with dell even before we were bringing our cloud platform online we knew we were going to need to be able to address cloud dr it was on the horizon for us and so being able to talk with a vendor that had everything wrapped in uh the idea of an integrated appliance was really quite foreign to me the um the the thought that i could trust dell technologies to actually do this better than me i made that that sounds a bit uh arrogant but the truth is you know i knew my environment and they didn't but what was really stand out for us in the process is dell knew that too and they climbed into our environment and worked really hard they really actually wanted to understand well what were our challenges and what were our loads what was our environment really like and then work with us on a strong solution and i was amazed it felt really like the cavalry had arrived and they knew exactly what they were doing and then they worked overtime to help us find a great solution and it has been a fantastic solution not only solving the challenges we faced at that time of deployment but knowing what was on the horizon going into the cloud and having a sas platform uh we were future-proofed in a way that i was hopeful about but now that we're using it in that way i'm confident and every day i know that it's working properly for us that confidence is absolutely critical but you use the term that we hear so often in technology future proof talk to me about when you hear that as an i.t manager what does that mean to you and how is dell tech with the integrated approach delivering that yeah i think um i mean if i'm just being honest uh i generally dismiss that when i hear anyone say that they're future-proofed because no one knows what's coming i mean here we are living this year outright and uh we we knew 2020 was going to be a big year but not in the ways that it has been uh i think that even though we wanted to believe that this backup tool would cover us we weren't sure uh what it has meant is there are two real standout things one there's a suite of functionality and in the integrated appliance which we didn't need then but it was standing by and it was easy to turn on it wasn't like oh and now you'll have to pay this extra fee or now you'll have to deploy these extra tools it was all ready to go and so they've brought their years of experience and forecasting and built in a bunch of functions which you're not going to need and no one is going to need all of the tools out of the box but over time you can deploy it and the other really big one for us is all of the extra storage that we might need as our backup requirements grow shipped in the box which is a huge cost to the vendor um but it's just sitting there ready for us to consume as we need which is absolutely fantastic for me i don't need to take our backup system offline to upgrade i don't need to consume more rack space i don't need to use more power it's already doing everything it needs to and it's just about rolling forward easily as we move forward as a company so walk us through what the environment looks like now we mentioned 150 vms a big sap landscape give us a picture of the technologies and what dell is helping to protect in your environment yeah so um dell dell covers everything the the integrated appliance we're using um actually it meets all of our needs uh i'm a paranoid and in my job so we have extra bits and pieces kicking around but the power protect device is our go-to we know that it's going to be there it's going to be online it's going to have covered everything from our on-prem so we use a vmware environment locally and we're backing up all of those vms every night about 54 terabytes of data and we knock that out in about a 90 minute window which is absolutely fantastic so that backs up to local and then it ships up to our cloud environment so we've got our offsite covered in that same night then we've also got environment i guess using the amazon example we have a multi-cloud so we've got things in a couple of different cloud providers but to use amazon as an example we have production systems running up there we have our sas environment running up there and we capture that also with our power protect device and bring everything back down and so now we've got that covered as well and so no matter what our problem is i've just got one place to go to to say i need to restore this and i need to do it fast and we can get that done uh straight away it's fantastic and that's what i've been hearing i've spoken with a number of folks already including the vp of product marketing caitlin gordon and we're hearing a lot of that one-stop shop sort of description for the integrated appliance i'm wondering if you could give us a compare and contrast uh power protect the integrated appliance as you said and described the benefits that you've already achieved versus the targeted approach with theme that you had before yeah sure um what we came from was only being able to back up mission critical systems nightly and everything else had to be backed up weekly to achieve our backup windows even still monday morning was uh was a nerve wracking a few hours while the weekend back up kind of crawled through and finished and people are like oh systems are a bit slow this morning like oh yeah we're looking at that you know um we came from that to getting as i said earlier everything done every night which is a complete transformation for us it means that we don't need to worry about we used to have to supplement our veeam backup with scripts because we could get the scripted backup done uh much faster and so we would go oh we'll restore with veeam and then we'll lay a script over the top to recover everything up to last night but now um it's just all uh covered through that one appliance um again in our cloud environments we use the local tools to provide a local backup and that's great to have previously that was mission critical we had to have that working and we had to have our technicians up to speed with four or five different uh tool sets but now they it's great that they are aware of those tools but really it's just about understanding uh one application in regards to a targeted solution you end up having really all these building blocks that only one person really knows how they all string together but now not only do our whole team understand how it works together but it's one phone number to find a whole group of people who know how it works together and they can help us you know from upgrades deployments restores anything we need if i'm on leave then i know that someone else from deltek can step in and cover me for any of their questions it might normally bubble up to my level um one of my favorite numbers i'm sorry i feel like i'm ranting but one of my favorite numbers is you know we came from using a different hardware vendor's san and we were getting compression maybe of three to six times uh on data we get compression from a month view of 150 to 200 times and if we expand that out to an annual view we get compression rates of 300 times on our data which means instead of having literally 15 ru of storage we have two u of storage uh the cost per terabyte is down by hundreds of dollars it it makes me look really good and i haven't had to do anything all i did was just go yep you guys do it you guys deploy your solution so it's been those are huge deduplication numbers i know caitlin gordon shared with me on average 65 to 1 but you you basically at least double that and in terms of of making you look good that's something that's actually quite important in terms of i.t and the business uh making sure that what you can deliver to the business is the confidence and you and your team that their data is protected can you share a little bit about maybe the i.t business relations and how this technology has helped them just have that confidence yeah definitely um i mean as you say every part of the business sees a different thing our development team are paying attention to very different things to our accounting team these numbers definitely help me to make friends in both teams as a it manager if the backups do their job properly if this all works no one notices if this goes wrong i break the business so the stakes are pretty high with backup but even though that's true and we know that's true committing a big financial investment is still hard it's still a moment where you hold your breath and ask was it worth it but now that we've been able to show the numbers to our executive teams and they can see how much money they're saving how much money we would normally be reinvesting at this point but we can now make that available for other projects we can put that into further development we can put that into improving our sas platform that really works for us as a business we want to serve our customers better we don't want to waste our time and money on stuff that affects just our day-to-day we want to be really focused where our people are and with what they care about so by putting money back in the pockets uh that's a big win and by making our uh infrastructure teams more free their time is freer because they're not spending you know we do restores every week pardon me every week because those restores now run more smoothly and they are faster and there's less hunting around to try and find the backup that actually worked then that means our infrastructure teams are free to also now do other upgrades to work alongside say our developers they want to be running the current versions of the atlassian suite not you know a version from a year ago but we've got more time to do that work now it makes a big difference well that workforce productivity that you're alluding to it can be hugely impactful across the business it's not just that now you know you've got one solution one phone number to call if there's issues you've got more time back to be more innovative more strategic and so do the rest of the folks on your team so the business overall that workforce productivity can really be very widespread in a good way absolutely and it's well felt i think you know one of the things that it's really hard to put a dollar value on but it is really key is people don't like doing rework and backup recovery feels like reworking like i've been here before and so by mitigating particularly this aspect of our roles our teams are happier they generally are enjoying their work more because they're as i say they've got more time to work on things that are energizing and rewarding and across the business people feel better as well there are a lot of complications in anyone's job but certainly from the direction that hardware and storage and backup is being uh concerned we've taken away a big stress for me for example it's important that we test our dr scenario obviously everyone says that but now we can actually do it and now we can actually do a full dr production outage and go okay great let's shut it down and see what happens and we were able to do that a couple of times a year we don't have to pay for a cold dc or a warm dc in the wings we can recover to the cloud we our dr site is vmware cloud on amazon so we can spin it up and do the whole dr scenario our dr is engaged within about three hours from a full building loss and not only is that great peace of mind but also again it puts great data into the hands of my cio he's able to present on business continuity issues to the executive team and show that we're actually caring about the business and caring about the things that people do worry about and again makes people look good which is uh which is always helpful it is absolutely as you said it's really you know if you can't restore the data you're kind of stuck so now i know why you look so rested because you you have the solution you're sleeping better at night liam has been such a pleasure talking to you great work and we look forward to hearing more great stories to come from revelation software thanks so much lisa it's been a wonderful time per liam furlong i'm lisa martin you're watching the cube you

>> Narrator: The cube presents, the Kubecon and Cloudnativecon Europe, 2022 brought to you by Red Hat, the cloud native computing foundation and its ecosystem partners. >> Welcome to Valencia, Spain in Kubecon and Cloudnativecon Europe, 2022. I'm your host Keith Townsend. It's been a amazing day, three days of coverage 7,500 people, 170 sponsors, a good mix of end user organizations, vendors, just people with open source at large. I've loved the conversations. We're not going to stop that coverage just because this is the last session of the conference. Colin Murphy, senior software engineer, Adobe, >> Adobe. >> Oh, wow. This is going to be fun. And then Liam Randall, the chair of CNCF Cloud Native WebAssembly Day. >> That's correct. >> And CNCF & CEO of Cosmonic. >> That's right. >> All right. First off, let's talk about the show. How has this been different than other, if at all of other Kubecons? >> Well, first I think we all have to do a tremendous round of applause, not only for the vendors, but the CNC staff and all the attendees for coming out. And you have to say, Kubecon is back. The online experiences have been awesome but this was the first one, where Hallwaycon was in full effect. And you had the opportunity to sit down and meet with so many intelligent and inspiring peers and really have a chance to learn about all the exciting innovations that have happened over the last year. >> Colin. >> Yeah, it's been my most enjoyable Kubecon I've ever been to. And I've been to a bunch of them over the last few years. Just the quality of people. The problems that we're solving right now, everywhere from this newer stuff that we're talking about today with WebAssembly but then all these big enterprises trying to getting involved in Kubernetes >> Colin, to your point about the problems that we're solving, in many ways the pandemic has dramatically accelerated the pace of innovation, especially inside the CNCF, which is by far the most critical repository of open source projects that enterprises, governments and individuals rely on around the world, in order to deliver new experiences and to have coped and scaled out within the pandemic over the last few years. >> Yeah, I'm getting this feel, this vibe of the overall show that feels like we're on the cuff for something. There's other shows throughout the year, that's more vendor focused that talk about cloud native. But I think this is going to be the industry conference where we're just getting together and talking about it and it's going to probably be, in the next couple of years, the biggest conference of the year, that's just my personal opinion. >> I actually really strongly agree with you. And I think that the reason for that is the diversity that we get from the open source focus of Kubecon Kubecon has started where the industry really started which was in shared community projects. And I was the executive at Capital One that led the donation of cloud custodian into the CNCF. And I've started and put many projects here. And one of the reasons that you do that is so that you can build real scalable communities, Vendors that oftentimes even have competing interest but it gives us a place where we can truly collaborate where we can set aside our personal agendas and our company's agendas. And we can focus on the problems at hand. And how do we really raise the bar for technology for everybody. >> Now you two are representing a project that, you know as we look at kind of, how the web has evolved the past few decades, there's standards, there's things that we know that work, there's things that we know that don't work and we're beyond cloud native, we're kind of resistant to change. Funny enough. >> That's right. >> So WebAssembly, talk to me about what problem is WebAssembly solving that need solving? >> I think it's fitting that here on the last day of Kubecon, we're starting with the newest standard for the web and for background, there's only four languages that make up what we think of as the modern web. There's JavaScript, there's HTML, there's CSS, and now there's a new idea that's WebAssembly. And it's maybe not a new idea but it's certainly a new standard, that's got massive adoption and acceleration. WebAssembly is best thought of as almost like a portable little virtual machine. And like a lot of great ideas like JavaScript, it was originally designed to bring new experiences to browsers everywhere. And as organizations looked at the portability and security value props that come from this tiny little virtual machine, it's made a wonderful addition to backend servers and as a platform for portability to bring solutions all the way out to the edge. >> So what are some of the business cases for WebAssembly? Like what problem, what business problem are we solving? >> So it, you know, we would not have been able to bring Photoshop to the web without WASM. >> Wow. >> And just to be clear, I had nothing to do with that effort. So I want to make sure everybody understands, but if you have a lot of C++ or C code and you want to bring that experience to the web browser which is a great cost savings, cause it's running on the client's machines, really low latency, high performance experiences in the browser, WASM, really the only way to go. >> So I'm getting hints of fruit berry, Java. >> Liam: Yeah, absolutely. >> Colin: Definitely. >> You know, the look, WebAssembly sounds similar to promises you've heard before, right ones, run anywhere. The difference is, is that WebAssembly is not driven by any one particular vendor. So there's no one vendor that's trying to bring a plug in to every single device. WebAssembly was a recognition, much like Kubecon, the point that we started with around the diversity of thought ideas and representation of shared interest, of how do we have a platform that's polyglot? Many people can bring languages to it, and solutions that we can share and then build from there. And it is unlocking some of the most amazing and innovative experiences, both on the web backend servers and all the way to the edge. Because WebAssembly is a tiny little virtual machine that runs everywhere. Adobe's leadership is absolutely incredible with the things that they're doing with WebAssembly. They did this awesome blog post with the Google Chrome team that talked about other performance improvements that were brought into Chrome and other browsers, in order to enable that kind of experience. >> So I get the general concept of WebAssembly and it's one of those things that I have to ask the question, and I appreciate that Adobe uses it but without the community, I mean, I've dedicated some of my team's resources over the years to some really cool projects and products that just died on the buying cause there was no community around. >> Yeah. >> Who else uses WebAssembly? >> Yeah, I think so. We actually, inside the CNCF now, have an entire day devoted just to WebAssembly and as the co-chair of the CNCF Cloud Native WebAssembly Day, we really focus on bringing those case studies to the forefront. So some of the more interesting talks that we had here and at some of the precursor weekend conferences were from BMW, for example, they talked about how they were excited about not only WebAssembly, but a framework that they use on WebAssembly called WASM cloud, that lets them a flexibly scale machine learning models from their own edge, in their own vehicles through to their developer's workstations and even take that data onto their regular cloud Kubernetes and scale analysis and analytics. They invested and they just released a machine learning framework for one of the many great WebAssembly projects called WASM cloud, which is a CNCF project, a member project here in the CNCF. >> So how does that fit in overall landscape? >> So think of WebAssembly, like you think of HTML. It's a technology that gives you a lot of concept and to accelerate your journey on those technologies, people create frameworks. For example, if you were going to write a UI, you would not very likely start with an empty document you'd start with a react or view. And in a similar vein, if you were going to start a new microservice or backend application, project for WebAssembly, you might use WASM cloud or you might use ATMO or you might use a Spin. Those are three different types of projects. They all have their own different value props and their own different opinions that they bring to them. But the point is is that this is a quickly evolving space and it's going to dramatically change the type of experiences that we bring, not only to web browsers but to servers and edges everywhere. >> So Colin, you mentioned C+ >> Colin: Yeah. >> And other coding. Well , talk to me about the ramp up. >> Oh, well, so, yeah, so, C++ there was a lot of work done in scripting, at Adobe. Taking our C++ code and bringing it into the browser. A lot of new instructions, Cimdi, that were brought to make a really powerful experience, but what's new now is the server side aspect of things. So, just what kind of, what Liam was talking about. Now we can run this stuff in the data center. It's not just for people's browsers anymore. And then we can also bring it out to the edge too, which is a new space that we can take advantage of really almost only through WebAssembly and some JavaScript. >> So wait, let me get this kind of under hook. Before, if I wanted a rich experience, I have to run a heavy VDI instance on the back end so that I'm basically getting remote desktop calls from a light thin client back to my backend server, that's heavy. >> That is heavy. >> WebAssembly is alternative to that? >> Yes, absolutely. Think of WebAssembly as a tiny little CPU that is a shim, that we can take the places that don't even traditionally have a concept of a processor. So inside the browser, for example, traditionally cloud native development on the backend has been dominated by things like Docker and Docker is a wonderful technology and Container is a wonderful technology that really drove the last 10 years of cloud native with the great lift and shift, if you will. Take our existing applications, package them up in this virtual desktop and then deliver them. But to deliver the next 10 years of experiences, we need solutions that let us have portability first and a security model that's portable across the entire landscape. So this isn't just browsers and servers on the back end, WebAssembly creates an a layer of equality from truly edge to edge. It's can transcend different CPUs, different operating systems. So where containers have this lower bound off you need to be running Linux and you need to be in a place where you're going to bring Kubernetes. WebAssembly is so small and portable, it transcends that lower bound. It can go to places like iOS. It can go to places like web browsers. It can even go to teeny tiny CPUs that don't even traditionally have a full on operating systems inside them. >> Colin: Right, places where you can't run Docker. >> So as I think about that, and I'm a developer and I'm running my back end and I'm running whatever web stack that I want, how does this work? Like, how do I get started with it? >> Well, there's some great stuff Liam already mentioned with WASM cloud and Frmion Spin. Microsoft is heavily involved now on providing cloud products that can take advantage of WebAssembly. So we've got a lot of languages, new languages coming in.net and Ruby, Rust is a big one, TinyGo, really just a lot of places to get involved. A lot of places to get started. >> At the highest level Finton Ryan, when he was at Gartner, he's a really well known analyst. He wrote something profound a few years ago. He said, WebAssembly is the one technology, You don't need a strategy to adopt. >> Mm. >> Because frankly you're already using it because there's so many wonderful experiences and products that are out there, like what Adobe's doing. This virtual CPU is not just a platform to run on cloud native and to build applications towards the edge. You can embed this virtual CPU inside of applications. So cases where you would want to allow your users to customize an application or to extend functionality. Give you an example, Shopify is a big believer in WebAssembly because while their platform covers, two standard deviations or 80% of the use cases, they have a wonderful marketplace of extensions that folks can use in order to customize the checkout process or apply specialized discounts or integrate into a partner ecosystem. So when you think about the requirements for those scenarios, they line up to the same requirements that we have in browsers and servers. I want real security. I want portability. I want reuseability. And ultimately I want to save money and go faster. So organizations everywhere should take a few minutes and do a heads up and think about one, where WebAssembly is already in their environment, inside of places like Envoy and Istio, some of the most popular projects in the cloud native ecosystem, outside of Kubernetes. And they should perhaps consider studying, how WebAssembly can help them to transform the experiences that they're delivering for their customers. This may be the last day of Kubecon, but this is certainly not the last time we're going to be talking about WebAssembly, I'll tell you that. >> So, last question, we've talked a lot about how to get started. How about day two, when I'm thinking about performance troubleshooting and ensuring clients have a great experience what's day two operation like? >> That's a really good question. So there's, I know that each language kind of brings their own tool chain and their, and you know we saw some great stuff on, on WASM day. You can look it up around the .net experience for debugging, They really tried to make it as seamless and the same as it was for native code. So, yeah, I think that's a great question. I mean, right now it's still trying to figure out server side, It's still, as Liam said, a shifting landscape. But we've got some great stuff out here already >> You know, I'd make an even bigger call than that. When I think about the last 20 years as computing has evolved, we've continued to move through these epics of tech that were dominated by a key abstraction. Think about the rise of virtualization with VMware and the transition to the cloud. The rise of containerization, we virtualized to OS. The rise of Kubernetes and CNCF itself, where we virtualize cloud APIs. I firmly believe that WebAssembly represents the next epic of tech. So I think that day two WebAssembly continues to become one of the dominant themes, not only across cloud native but across the entire technical computing landscape. And it represents a fundamentally gigantic opportunity for organizations such as Adobe, that are always market leading and at the cutting edge of tech, to bring new experiences to their customers and for vendors to bring new platforms and tools to companies that want to execute on that opportunity. >> Colin Murphy, Liam Randall, I want to thank you for joining the Cube at Kubecon Cloudnativecon 2022. I'm now having a JavaScript based app that I want to re-look at, and maybe re-platforming that to WebAssembly. It's some lot of good stuff there. We want to thank you for tuning in to our coverage of Kubecon Cloudnativecon. And we want to thank the organization for hosting us, here from Valencia, Spain. I'm Keith Townsend, and you're watching the Cube, the leader in high tech coverage. (bright music)

>>Oh, welcome back to theCube coverage of AWS re:Invent Executive Summit presented by Accenture. I'm John,  your host of theCube. We're joined by two great guests, Leo Barella, Chief Technology Officer of Takeda and Don Heiliger Managing Director at Accenture. Gentlemen, welcome to theCube. >> Thank you. Great to be here.  >>Last year, Karl Hick joined us to discuss Takeda's cloud journey. I know a lot's gone by the pandemic. Didn't go away as fast as we hoped, but we're starting to see visibility of the future with cloud at narrow and seeing cloud scale. Um, it's refactoring of business models, new opportunities. How's it gone? >>Well, I think it's a, it's going wonderful, as planned actually.  I can, I can share with you that there are definitely some lessons learned, uh, what the plan was quite structured. We definitely discovered that  maybe we should have actually had about 50% of our time, uh, in the planning for organizational change management and communication. And because we definitely, uh, want to, uh, be able to kind of explain why, uh, moving to cloud is actually important to, to our business. Uh, and so, so if you were to actually do it again, uh, I think we would have probably put a lot more time in communicating the value of the program and wild visibly. Now, uh, we're going to be able to move a lot faster than a, than a year ago. Uh, seeing that the community of the Qaeda is, uh, is already, you know, kind of come around, uh, to, to truly understand the value of, uh, of, uh, moving to cloud >>No last year, any Jessie gave up on stage the keys to success for the cloud journey, you guys were in the middle of it. Um, what was the big takeaway, um, on the, on, on your, your journey, because a lot of people are having real situational awareness and doubling down on successes, identifying what's not working and being real agile. This has been the big aha. What's the big aha moments you had, uh, this year? >>Well, I can tell you that. I say from the, the migration of our applications to cloud, which, which is basically table stakes for elimination of our data centers. So at the end of the program, we're likely gonna retain only few application in our data centers, but move more than 80% of our application workloads to cloud. What actually most excited about is, uh, is really our new strategy around data as a digital platform enabler. Uh, so from now on we're, we're really going to be focusing on the value stream of the Qaeda at the understanding of, of digital platforms that we actually want to able to, to, to further consolidate, um, and, um, uh, you know, and globally expand, uh, the, the, the technologies that we have, but old built on a data foundation, uh, that, that is actually governed across the community of the Qaeda. So data actually becomes the center of our strategy. Uh, and then digital is basically just a way for us to actually interact with data, uh, which includes applications, such as machine learning and AI, which we were heavily investing in. And, uh, and we definitely plan on now leveraging more and more. >>And just to real quick, before we go to a central for a second, I want you to double down on that journey dynamics because we're seeing and maybe reporting, and the theme here this year at reinvent is multiple workloads in the cloud changing workloads. You have evolution of workloads, data as the center of it. And then this cultural shifts where you got the, you know, these modern applications at the top of the stack. So you were AIS contributing. So you've got three major innovation theaters kind of exploding. I mean, this is pretty, I mean, one of those is, is mindblowing. Nevermind, all three. >>Yeah. And I can tell you that, uh, you know, um, I'd like to achieve further expand the circle, uh, beyond the Qaeda. We don't necessarily believe that the digital transformation is just about, I don't want enterprise. That is definitely a fundamental, uh, but the digital transformation is truly about, um, connecting the Qaeda as a digital, uh, pharmaceutical company to the overall healthcare ecosystem and be able to basically transact with our partners, uh, in real time, which is the reason why we actually put data at the center because at the end of the day, uh, when other partners wants to interact with our data, the should in real time be able to transact as if they were transacting on their own systems with our own data, especially DCPS and patients, >>Don your, your reaction, because a lot of learnings, new opportunities, you're at the center of essentially doing a lot of great work. We've been documented a lot of it as well. What's your reaction? >>I mean, I just to amplify a lot of Leo's comments already, I think if I, if I think back and on this journey with, with the Qaeda and AWS and Accenture as the power of three, I think, you know, leaning in to that has been a recipe for success. So as Leo said, we've definitely had some lessons learned, but you know, being there with this power of three, I think has been, uh, enabling us to, uh, attack those challenges that have, uh, that have come up and, and really gotten ahead of those. I think the other thing you talked about is this, um, you know, all these different things coming together, you know, before the pandemic, we had, uh, done done some research at Accenture that kind of had two groups of companies with the leader leaders and the laggards. And, uh, it showed, know the difference in revenue growth of the leaders that adopt technology and those that are falling behind and really, um, that gap has widened, but there's a new entrance of companies that have emerged, which is the, leapfroggers the ones that take advantage of all of the things that like AWS has to offer in terms of the AI capabilities, the data capabilities, the foundational elements that are enabling them to really do this compressed transformation journey in a much shorter timeline. >>I think that's been the element that, uh, you know, I think we know you and I have firsthand together with our AWS colleagues of us being able to really do this on a pace that I think has just been on, on the unseen or unmatched in the past. >>Well, we get to the innovation pilots you guys are doing. I want to just jump on that topic for a quick second time. If you don't mind, that's a really important point. I think the people who shifted to the cloud and replatformed, and then learned all the goodness and then refactored their businesses have done great. This notion of leapfrog is people who move and say, Hey, I don't need, I'm going to replatform and refactor at the same time, get the learnings from others. Okay. They get the best practice is so what's the scar tissue from all the pioneers who have been playing in the cloud, who got the benefits are also paving the path for others. This is actually a motivating, cultural and personal kind of impact motivation. People are happier. What's your guys' reaction to this culture of the cloud, this cloud reef, leapfrogging and refactoring. >>Yeah. I mean, uh, w what I'm saying, uh, and, and lovely, or your perspective on this too, but frankly, you know, I think, uh, you know, with, with the, uh, the war on talent right now, that's out there. I think, you know, companies are investing, whether they're leaders, whether they're leapfroggers in this digital, uh, you know, platform I think are attracting the best talent and actually making it a place where people can innovate. And I know we're going to talk about some of the innovations here in a second, but I think that is, um, you know, some, a way to differentiate, uh, right now in the marketplace, given everything that we're seeing around, uh, retention and attraction of talent. I mean, being able to be on the front edge of this is quite critical in any company's view, but, you know, especially when you're trying to attract the best talent in, in, uh, developing, uh, medicines that actually say lots, >>Leo jumping on this wave and moving leapfrogging, what's your perspective on this? >>Yeah. You know, I, I agree to, uh, you know, talent is that talent is key. Uh, and quite frankly, uh, you know, Takeda, we've been at, you know, pharmaceutical company for the past 240 years. Uh, and now what should you really, uh, you know, starting to become a digital, um, pharmaceutical, uh, power. Uh, and, and so, uh, part of the attractiveness of, uh, of joining Takeda for instance, is the fact that, uh, not only you actually get to, uh, you know, uh, be with a company that is investing heavily, uh, in, in, in digital re-skilling and actually training of people, but also you're connecting to the mission of, uh, of literally saving saving lives, right? So basically, uh, the, the, the connection of really this transformation to become a digital superpower, uh, and also, uh, the, the mission of, uh, of really finding new medicines were, uh, for people that actually experienced, you know, for instance, you know, order of disease, uh, it's quite exciting because it's, uh, it's the application of artificial intelligence machine learning, uh, where now you're actually really trying to find someone that is, that is struggling. Uh, and we're now actually connecting them to a cure that, that is drastically changing their lifestyle. >>It's interesting, the agile agility and the speed of innovation really kind of puts away the old analysis of like, what's the payback. I mean, if you, if you can't see the value right away, then you, then you don't know what you're doing. Basically people in the cloud that say I can contribute and leapfrog and get that value. This has been a big part of the business model. And one of the ways people are doing it is just getting involved, starting pilots, doing the projects. Um, so I'd like to have you guys share the project that you guys have got going on with nurse line. Can you share what you're trying to achieve and how has the cloud enabled you to, to innovate, but also capture the value and can, and can you see it, is there, is there a big analysis there's like a big payback it's like you're buying this 20 year project, or how do you guys look at this? >>I mean, the nimbleness of, uh, of cloud, uh, in our ability to come in and fail fast is what's extremely attractive to, uh, to, to the business, right? Because now all of a sudden we can quickly spin up a prototype. We can quickly actually put it out as a product and actually see how effective it is compared to traditional processes. Uh, so for instance, nurse line is actually what we, uh, it's one of the many, uh, innovation initiatives that we actually have going on, but specifically addressing, uh, one of our, um, uh, therapy areas, which is, uh, our plasma derived therapies, uh, plasma and other therapies is actually, uh, the supply chain actually really starts with, uh, the good wheel of a innovative individual like yourself, um, deciding to actually not donate plasma that eventually is being processed and fractionated to deliver medicines that are life savings in most cases is actually the, the literally life savings. >>Um, and, uh, so what we're trying to do is actually really make that experience as flawless as, uh, in, as seamless as possible. Uh, if you, if you, if you have ever experienced, you know, going into Amazon go, uh, where you kind of, you know, walk in, you get some groceries and walk out and don't pass through a register. And, uh, it's the same type of experience that we actually want to provide where, uh, in the past, um, when you're actually donating plasma, obviously it's a, it's a fairly invasive procedure because obviously you need to actually be in a, being a bad and your, your plasma is getting distracted, but there's a lot of paperwork that you need to actually fill in. And, uh, and what we actually did, uh, is now actually enabled that through a digital experience where a donor, uh, they do a short approaching the center can now actually initiate a chat with, uh, with Amazon connect the ILX. >>Uh, and then, uh, depending on the priority, uh, the donor is going to assign to a nurse that can actually be anywhere in the country. Uh, in all of a sudden the nurse can actually initiate, uh, through, through Amazon connect, um, a dialogue with the, you know, with, with the donor, uh, answering some of the questions in the, you know, in the regular questionnaire. So, so now all of a sudden the nurse is actually feeding up the people work for you. Uh, and, uh, and that is actually done through the initiation of a video call. Uh, and we're actually using chime, which is, again, a part of like, you know, the, the, you know, the, the Amazon AWS services. And then basically upon the, the completion of a, of the questionnaire that is action, analytic, Tronic signature, that has been applied to, um, you know, to the form. >>Uh, and so did, this is actually all happening while basically the person is actually walking through the center or walking into the center. Uh, and now all of a sudden, the only thing that they need to do is actually having a signed bat and, uh, and actually initiate the process of, uh, of plasma donation. So all of this is actually done through microservices. Uh, now everything that we do now is actually API enabled and, you know, obviously like many other companies right now, what I should really think about microservices and the usability of, of technology and, and reusable components. So we're extremely excited about the fact that now, uh, that experience can actually be carried on, uh, to, to other parts of the business and that, that, that can actually leverage these technologies. >>That's a great example of refactoring. What's next for you guys, a division Accenture, what's the plans? >>Well, again, uh, the Google got done. >>Well, I was going to say, I mean, I think, you know, we, we started touching on it, uh, experience, right. And, uh, how do we embed more technology experiences that we're all used to? I mean, you know, to get into some of the return to office, the easiest way for me to do some of the COVID testing has been using my, uh, my trusty iPhone. Right. And so, as, as Liam talked about that experience, uh, part of this beyond just the therapies and, and attracting donors is really key for any business to succeed and thrive. Um, yeah, I think it, you know, if you think about, um, you've got the natives that are really more technology-based, you've got the, the Peloton of the world that obviously have, you know, a platform, but also a product you're going to see product and specifically life sciences companies get more into platform enabled, uh, services that they can provide outside, uh, as a, uh, service to others. And I think, um, you know, the, the platform, uh, experience and the user experience, the donor experience, all that I'd say innovating in, in more use cases like, uh, some of the ones you just heard that's what's next, and being able to, uh, use those guys more even externally to, uh, to do even more good for society, >>Leah, your thoughts with that. >>Well, um, you know, what I should really just getting started, right? So it's not a, you know, this transformation is now cloud enabled, uh, but, but w we're systematically actually going through our value chain, uh, and trying to throw the, understand, uh, you know, our customers, you know, again, as a business, we don't actually sell directly to consumers. So we're, we're, we're basically brokering through, but primarily through CPS and hospitals, right, to basically be able to diagnose a disease that can actually be cured with our products. Uh, and we do feel that, uh, you know, there is actually a huge role that we can actually play because obviously we're are experts in the, of, uh, you know, of the disease that we actually cure with our products. So basically the interactions, like the one that I just described nurse line, uh, can actually be directed, uh, not only to the HCPs, but also to the patients, uh, and the access to communities. >>Uh, and so we want to actually continue to provide platforms by which, you know, people that experienced, you know, especially a rare disease can now actually already connect and, uh, and, and, and share, um, you know, th th the sense of community that, that the business is, is so, so very important, right? For someone that physically has, uh, you know, the diseases that we cure. Uh, so again, uh, I think that the systematic approach of API APIs, and actually making sure that the data is actually ready for say the FDA to actually consume, to accelerate the clinical trials or to an hospital to kind of already understand if there is maybe a clinical trial that can be applied to one of the patients that is, that is actually showing some, some side effects that, uh, you know, or, or symptoms that visibly can be cured with, you know, with our, with our products, I think is going to be, uh, you know, ultimately the, the value that we can provide to society. So >>You guys did a great work and a great example. And to me, and this really showcases the management philosophy of cloud and the culture of cloud, where you take something like connect, and you can refactor and reconfigure these existing resources in a way that creates value, that saves lives. And this is the new, this new playbook. Congratulations on an exceptional story. I appreciate it. Thanks for coming on the cube coverage rapist, reinvent executive summit presented by Accenture I'm John ferry, your host, thanks for watching.

>> live from San Francisco celebrating 10 years of high tech coverage. It's the Cube covering Veum World 2019 brought to you by IBM Wear and its ecosystem partners. >> Welcome back to San Francisco. We continue our coverage here. Live on the Cube. 10th year John of covering Veum World This is 29 teens version John for John Wall's Got to have inside the Moscone Center. We're joined now by Varun Chabrol It was the vice president of marketing at Delhi M. C. Good to see you today. >> Thanks for having me. >> How's your week been? So far? >> It's been amazing. How can you don't get excited? All the innovation we're seeing this week >> we'll hear about some big announcements. Do you guys have made? And Moon Young Man Azzedine, who is the vice president of product marketing that for cloud security and works based solutions at Veum wear when you're good to see you. >> Good to see you again. You, By >> the way, you might be the busiest guy here. Yesterday, when you came into the set, you were coming in. Just spoken to 1300 people in a standing room only session You coming out? 500 folks, How many sessions have you done? The seven. So >> you don't count the the one on one with the analyst. And, uh, you know, the customers and partners and press. And tomorrow actually host ah 140 press media analyst on campus in Palo Alto from Asia Pacific because they float all the way from Asia >> plus 140. Yeah, it's a piece of cake. >> Yeah, hose them from 10 to 4. So, I mean, >> you're always smiling >> knowing that this is a pretty wide audience to whom you've been speaking. But just generally, what are you if there's a common thread at all about the kinds of questions that people are coming to you with, or or the concerns or maybe just the things they want to talk about being inspired. But what they're hearing here at the show, >> Okay. Now, according to two aspects of it, one obviously from analysts themselves, you know, they are actually have been very complimentary about the way we've taken our approach. I'm not sure if you could have paid attention. In the last couple of years, we've been talking especially the cloud side, the narrative, to be very much about use cases, solving problems. You know the key? No, we talked about hate my grade modernize. It wasn't about Hey, I've got the next big product here with all these features and capabilities. You do this and that. So we're gonna shifted out narrative. And it was very, you know, the the analyst across the boat. You know, we've been seeing an appreciative of the fact that you actually changing a narrative to be re compelling and we're gonna reflected. And we have some things here like Cloud City, where it's not a standard demo boot. It's a it's ah, Customers walk in and they touch and feel and see which we did it, Adele technology will, too. It's like, What's your business? Probably going through these applications. I'm sitting. I don't know if I should be modernizing them or should be migrating into Amazon. A ridge or so. So you know that narrative the analysts are appreciative off, and that reflects into the customer conversations I've been having in the briefings, like one on one with customers. They're really kind of lost us. D'oh! Hey, I've I'm working in this environment. There's a lot of pressure for me. Thio modernize my applications or go adopt my cloud. First strategy is where do I start? Where do I go? It's like, you know, there's a big pressure, so they just want clarity. I think in the end, everything we're gonna we're doing in our study that comes out obviously the buzzword for this weird world. It stanza, right? And, you know, >> we've won the product announcements was >> actually Brandon can Oh, yeah. Branding announcement, to be honest is yeah, because we're trying to bring together, as you know, in Tansy has landed in Bill Run Manage billed as in you know how our intent to acquire Pivotal Already acquired Big Tommy. How all our different acquisitions with different brand names are coming together to establish our bills portfolio again. The sphere. Everybody knows the sphere Project Pacific P ks. All of those create a good run time, environment and manageability like Adi manage with assets from ve Franta gain morbid Nami and you know it. So this multiple brands that are coming into this package off Iran. So we had a creative tan Xue too, you know, put forward statement together that yes is going to be 78 different brands coming into this, but going forward to stand. >> So so that's a great strategy on De Liam Seaside on Del Technology. Michael Dell was in here and I asked him. I said he could have been number one in everything you could. Let's talk about I'm number one in servers again. You kind of get on HP, little baby. But those air peace parts now. So we've got the cloud game. It's bringing despair it at parts together kind and making it coherent from a positioning standpoint and understandable and deployable. So you guys are going down there. That's your cloud strategy. Take a minute to explain that. >> Yeah, absolutely, John. So So what? What we've been doing. We announced this at Del Technologies will this year. But, you know, in the cloud infrastructure space, we're working very closely with the anywhere too tightly integrate our hardware solutions with their their cloud software. And we think that by combining these two in a tightly integrated joined engineer, jointly engineered solutions coupled with the service, is that you know, both of'em were and l e m c bring the customers we think we have. We're giving customers are very consistent experience both with their own premises, infrastructure with public cloud as well as with the edge cloud. And that's really what we're trying to do. That's what we've been building upon and uniting the announcements this week. You know, just just hopefully show customers that the sky's the limit, whether it's not just your infrastructure management. Also app development. Managing your APS both traditional and and cloud native. It's all here for And >> what's the big takeaway free from your standpoint that you'd like people to know about what's going on? Adele the emcee for the VM. Where relation. What's the big top item? >> Yeah, there's there's there's just so much good Doctor Wait forever drank the town about. If someone rises >> way, only have two hours >> time work. The most important thing that people should should know about it, >> you know, both deli M. C and V. M. R. I think, are very, very customer driven companies that we respond to customer feedback and we try to respond to them very fast. That's been true to our respective lifetimes and what we've done in the so that I think there's two broad areas of collaboration. One is in the cloud space, which is all about, you know, making sure that the the innovation that GM is bringing the market, we're providing that in a toy tightly integrated infrastructure solution. Right. So we announced from a deli in seaside support for Vienna, where p ks being deployed automatically on Vieques trail using VCF return. Our customers can you know, a lot of teams were telling us we have our developers and turning developers banging slash knocking on the door, saying we need to build a cloud. Native applications. You need to give us an environment that we can use. And you know, if if all righty, if these IittIe teams don't turn around and give them something relatively quickly Well, guess what? The developers will go somewhere else, right? Yeah, exactly. So And if you look at the kubernetes environment today, if you really look look at what the work that's required to set up kubernetes and ready infrastructure. So a lot of scripting a lot of manual, you know, work command line interface is testing stuff. And what what? V m r p k s does. And you know what times you will do as well is really makes it easy when we've taken that with the magic of the American Foundation sitting on top of the exhale to make it super easy for our customers to be able to deploy kubernetes ready infrastructure and then have it be ready for scale, right? And then the important thing here also is this is the same infrastructure of the expelling bcf that our customers are using for traditional applications as well, right? Trying to reduce that complexity. Give them the one platform. So this cloud, you know, we had we were doing the same integration on just with R A C I platform, but also with our best to breach storage or we're not working with the C f. And then we're also making investments on data protection like it's so important to be able to manage your data in this multi cloud world. We have applications sitting everywhere, data. We all know that it is a crown jewel. So >> it's really a king validating from the Vienna a point of view. How that works right is is about applications is about the infrastructure, and it's about the operation and it really kind of together as we talk about Han Xue p. K s is giving our customers that Chuy's off. You pick Cuban eighties, you know, environments, application choice. >> Um, >> it took us. Actually, we didn't We didn't arrive it in that order. Wait. Did it. In the outer off Infrastructure Plot Foundation is a critical piece of the joint engineering. But being aware and the Della Bella Technologies is really from aviary perspective. It took Locke Foundation, and that's the stack that runs in every public cloud. So, you know AWS as your G C P 4000 plus, you know, cloud provider partners. But Flat Foundation is a platform that was validated on. They'll take hardware and you know, that's the package. But now, as you see, we're lighting that it's same infrastructure up for traditional and culminated applications. >> I think the app sides important to point out, because if you could ve m wears heritage, you look at Dale's heritage. You had abs that ran on PCs absent, ran on servers, client server. And if you look at the fertilization that wasn't under the covers, apt an innovation that didn't require code changes. So that's the DNA that you guys have. Now, when you think about like cloud to point out which we've been riffing on that concept that's basically enterprise cloud mean donut. Hybrid cloud applications are gonna drive. The value on our premises is that they're going to be customer requirements that traditionally wouldn't have fit in the product. Marketing, management, featureless customs. Gonna define what they want. They'll build it, and then they'll dictate to the infrastructure to make it run. What? We can't do that yet. It'll be, Yes, we cannot be enabled to be dynamics. This is a a new cloud. 2.0, feature. This changes the complete game on suppliers >> completely agree. You know to your point, because, you know, you bring it thio back toward civilization. We've been going higher up the stack on So Day zero virtualization infrastructure will virtual eyes. So the line off abstraction has just been climbing from hardware retort realization next to like, you know, Pat platform of the service, and you kind of were working up our way down infrastructure. Now that base infrastructure platform looks like plants. Right? >> And there were times out a little bit over here. On the upside, you meet in the middle of >> it in the middle >> that is Hello, >> absolutely so ap and at middle wears shrinking down this way. Infrastructures. You know that the cloud incriminating stride in the middle to say, Well, that's a bit of, you know, infrastructure is a Kodak and pull. He's a bit of a AP AP eyes I can can I draw from And that's kind of nice future middleware. But our dad, I >> mean, I think applications air in charge, right? I mean, that's not sure That's the dynamic. That's the way it should be. But it never was that way before is basically the infrastructure was your gating factor. The network exact cloud two points Network security data. Yes, Dev Ops. A true Dev Ops Devane, Ops, Infrastructures Code. >> The only point I wanted to add is the reason the emphasis on abscess change acts in the past. Used to be a business support system after today is business. >> Yeah, I mean, it's >> really or you're you're gonna live or die based on the digital services you provide your customers. The other thing I was going to say about cloud 2.0, is that it's also becoming increasingly clear when we Dr customers that, um, customers are realizing Cloud is not a place right. There was this kind of cloud. One point it was okay. Big honking data centers, hyper skaters will be found now is that customers have gone through that process of and there's a lot more maturity in terms of understanding. What is good, better running on premises. What is what's better running in public Cloud? There's a place for both of them and that, um, and the cloud is actually the automation, the service delivery. It's Maurin operation and a way of being almost than a place. >> And what is it? Well, what does it do for you all? Then, in terms of challenge, especially at your teams, because you talk about all this customization, you're allowing the application to almost drive. You know, you're changing places in terms of who's the power of the relationship? Yes. Oh, me, yeah, How what? What does that do for you? Oh, in terms of how you approach that, how you change of mindset and how you change what you deliver? >> I think John, it's the way I think about it is that both daily emcee in Vienna, or any technology provider that's worth their salt is in the business of building platforms. Right? And platforms are essentially extensible. They're really they really provide a foundation that other people can innovate on top of it. And that's how I think you handled the customers issue. If one thing I think we can all agree on is that I t has always taught us there's no one size fits. All right? Right. So I think providing choice along every single dimension is super important for our >> customers. Yeah, I think that platform thing is a huge point. And I was gonna ask that question before John got jumped in because one of the things that you just brought up was platform is you guys have to build an enabling platform. One as suppliers. Okay, The successful cloud to point out cos are ones that are innovating in weird areas. Monitoring, for instance, they who will have thought that monitoring now observe ability would be such a massive, lucrative sector four. I pose M and A Why? Because it's data. It's instrumentation. This is operating system kind of thinking here is like network. So thinking like a platform on the supplier size one, the customers got to start thinking like a platform because their stakeholders air their internal developers or a P I shipping to suppliers. This is new for enterprises. This is news requires full hybrid capability. This requires date at the center of the value proposition. >> That's again the biggest value is business and I tr coming together on the area of applications and data. Yeah, that's starting up giving because the successful businesses are the ones who leveraged. Those guys have failed in the future, or the ones who don't pay attention to how critical applications are to the business logic and how critical data is to be able to mine and get the behavioral analytics to get ahead. And >> now the challenge in all this. But I'm learning and covering some of the public sector activity from the C I. A contract Jedi with Amazon to we had Raytheon Her here earlier is another customer example with another client is that procurement? And how they do business is not just a technical thing. There's like all this old legacy, things like, How do you procure technology, who you hire her and we hire developers? We build our own stack, so there's a lot of things going on. >> Yes, and you know, it's really interesting on the even on the procurement front, how our customers experience with Cloud has changed expectations, right, And that's really what we're doing with the McLaren DMC is what customers told us is, Hey, I love the agility of the cloud portal based access. Easy procurement. I love just being able to click a button and not have to navigate all this complexity. I need that for my own premises infrastructure. Imagine FRA structure. And that's, you know, in an example, while all of these dynamics are really all converging, >> well, if you can create abstraction, layer on a level of complexity and make things easy, simple and affordable, that's good business. Model >> one of our customers without taking the name right. The massive retailer you know they're spinning up, um, the retail outlets like crazy. They measure success in This was one truck roll, so they wanna have the entire infrastructure come into stand up one of the retail outlets in one truck roll. When everything comes in one button push that everything gets in a provision and up together. >> So that means I gotta have full software instrumentation automation Got intelligence. This is kind of where cloud 2.0, will lead us all >> likely. And that's expectation now that they go so fast and deploying this one Truck roll Hardware's there. Switch it on from the cloud it stood up and they're in operation 24 hours. >> Well, guys, we're going to get you on our power panels in our Palace of studio on this topic cloudy. But it's gonna be very aggressive and controversial topic because it's going to challenge the status quo. And that's really what this we're talking about >> that's in our DNA. >> And the good news is that that's more time with John. >> So as we before, we say so long, we've talked about clients. We talked about the folks you bet here. We talked about the presentation on this thing and what they're all getting out of it. What are you getting out of this? I mean, what are your takeaways? As you had back to your respective work orders, you get first. Okay? >> I think for me the biggest takeaway is just how incredibly vibrant via more user communities. I mean, it is unlike anything else I've seen before and now with the things like Project Pacific. I just feel like it's It's an opportunity for this community to be able to take the skills they have right now and actually go into this brave new world of containers with so much help forces having to do this all by yourself. Which means it's gonna be, you know, if you think about how largest community is, think about how much innovation this will spore in the container space and because of that in the application space and then because of that in business is I mean, this is a It just feels like a tipping point for me >> to me. Sure, I got high fives from every tech geek, you know, when we came out, you know, I also on our technical advisory boats for the company that these are the hot core geeks who were followed and you know us to the, you know, these were the fans and they were like, you know, they always kind of like if you walk out of them and you talk to them and they, uh how did it work? Because they my bar, you have a very high bar. They cut through all your marketing messaging. They go right to the hay. Is there meet in this And the high fives? I got the hajj. I got out. This is like, guys, you're nailing it. That's enough to tell me that a This is, like, 10 years ago. Yeah, that body. It's like you're so busy. I'm still smiling because the energy is I >> can't give you a hug. Give me a high five. Right. Good work, gentlemen. Thanks for the time. Always, he's still smiling to >> get you to a step. >> Good deal. Thanks for being with us. Thank you. Live on the Cube. You're watching our coverage in world 2019. Where? San Francisco. Back with more. Right after this.

>> live from Las Vegas. It's the queue covering del Technologies. World twenty nineteen. Brought to you by Del Technologies and its ecosystem partners. >> Welcome back to Deal Technologies, World twenty nineteen. I'm stupid and my co host Dave Volante. Two sets, three days wall to wall coverage. Everything going on in Del Technologies really happen? A. Welcome back to the program. Same grow Cotton. Who's the senior vice president of product marketing at Delhi Emcee Sam so much that >> I am psyched to be here. I'm so excited. >> So you know you know, David, I will talk. You know, we come to these shows and back in the M C World days. It was like, Okay, let's walk through this massive portfolio and all the different areas. Last year we talked. There's a lot of simplification going on on DH Boy. This year it felt like, you know, massive infusion of cloud and talked to a lot of your team about how what's really happening now. It's not cloud walking. We're well past that. You know, Emcee and Dell both, you know, road through a lot of that today. But, you know, take us inside the keynote, putting these things together, and it's still quite a massive portfolio. >> It is, it is, and I get the honor of being the kind of the marketing front for the entire Delhi in C portfolio. So whether it's stored server networking, data protection and now hyper convert conversion now cloud our newest member of kind of the family, so to speak, Um, I get the opportunity kind of represent that which the earlier point creates a challenge as well, because it's such a broad portfolio of technology. So any time we get the opportunity to come. Teo Adult Technologies World of'em world rather a big event. We want to make sure we we shined the brightest light on the products that air >> both >> new and innovative, as walls continue to grow at a high rate. >> Alright, So Sam challenge. I wonder if I'm seeing a little bit of trend in there. So year ago, power Max was unveiled. We talk to the data protection team. It's power. Protect the the networking stuff got re branded with power and they've got the shirt with the lift switch power switch on there. So, you know, am I sensing a trend? Here is the When we simplify the portfolio. Power is the brand that lives up there. Are you the father of power? >> I am. To some degree. Yes, it was. It was kind of the genesis of an idea that we built on the original power edge brand which predate predated my arrival here. But we do. Look, we look, we look at the portfolio from a strategic lens and we're looking at the various different solutions we have across all the storage high end, mid range on structured as to the server product lines. Now, we powered up the data protection with power. Protect your point. Power switch is now on. So we turned. That went on, and we will continue to power up the rest of portfolio. So you're definitely on to something. There is a trend here, multiple points on that trend line. And I think you should be excited to know there's a lot more to come there too. >> So what? People talk about large portfolios. There was talk about integration and sort of threads across the architecture that maybe brings them together from a marketing standpoint and messaging standpoint. What are some of those threads that you're weaving through the portfolio, >> right? So one of the unique opportunities we have with such a broad portfolios, we want to make sure we have very strong, hard hitting product messaging. So of course, you've got the typical storage and data protection server messaging that talk about the he customer dynamics and trends that are going on at the individual product level. Now, what's what's newer this year and what you'LL start to see? More of us. We go for it is right now taking that product approach now, going vertical with that, talking about solutions and workloads and applications. So the big opportunity we have. And you saw that with the introduction of Del Technology Cloud as well as the Del Technologies Unified workspace, because we're now telling a broader solution story that includes, frankly, many products within delancy and many products across the broader del technology family that provide more of a business outcome solution, outcome discussion for our customers, complimenting the strong kind of individual piece part discussions which we have >> you and Sam, you know, we've looked at some of those solutions for a number of years, you know, VM wear and pivotal, and the storage products have been put together for a lot. Something I saw more than ever is you know, they're they're baked together. If you know VCF on top of it, the whole SPDC snack, you know, big day. One key note was a lot about the talk of, you know the better. Together as the pieces gives a little bit of insight, as you know how closely you know Del and the other logo's on the banner are working together. >> Yeah, if you think about over the last few years, Better together has been a big focus of ours is, especially as we've come together as one large company. But I would say we lived in the same neighborhood, you know. Now we live in the same house and and it's it's about how do we have the best integration between one product line or one room of the house with our neighboring room of the house for another product line? And you've seen that most recently with VX rail with the V C and technology and the delicacy of a structure. But now you're seeing it even broader than that. Del Technology Cloud is my favorite one to talk about, of course, and that is that bringing together the VM where Cloud Foundation suite of software This amazing set of software combined with this market leading segment leading delicacy infrastructure to provide that end and Turkey on premise Hybrid cloud which now could goto azure or Amazon >> Dave gives a whole another meaning to the noisy neighbor problem like >> All right, I'm gonna ask you So when you were >> living, it's a fun house. It's a very fun house. >> So when you were with Isil on, you had a relationship obviously with GM, where you got the S d. K. And you would do it then because you get acquired by CMC. VM wears sort of a sister company. Um law. Oftentimes the emcee would argue, Well, our integration is better than net APS or whoever else is. And, you know, maybe it was. Maybe it wasn't fine compete. But today there seems to be a conscious effort to really drive integration across the portfolio using VM. Where is the linchpin? I wonder if you could talk about that in terms of the strategy and what it means in terms of product marketing. >> Yeah, so it really depends on the case or work loader solution. Certainly in the cloud, I think, Dave, you're dead. On the VM are Virtual Cloud Foundation suite is the linchpin is the operating hub for our hybrid crowd saggy sitting on top of our infrastructure? So So that is absolutely the case. But if you look at other solutions there, maybe there's another member of this extended family that should be the point, or should be the lead of of kind of charge into a specific work. Hillary's case. We'LL evaluate those on a case by case basis. I think the important thing, though, is the strategy stops start from the top with Patton Jeff really working with both of'Em were and l N c teams. It is super clear the prioritization, the focus in the alignment to go build these combined solutions Together, we may not have had that alignment in the past, So if you look back historically, way probably didn't execute a CZ well or as fast as we wanted were now operating in absolute alignment and synchronization on the strategy, which makes it really easy for the teams to operate. Whether it's a marketing team, an engineering team, a services team, we're absolutely in locks >> up fascinated by this. Why? What's changed? What is it that Dell has brought to this culture that has enabled that catalyzed that? >> I think, you know, starting at the top with Michael, but certainly patent. Jeff spent the time, I think, Jeff, over a year and a half ago, they sat down and said, Here are key strategic tenants. Here's what we need to go do as better Together, we think we can move faster in the market. We aligned on those priorities, and we execute on those every single day. So I think that day one alignment has really helped to make the change >> very, very quick. Sounds >> so simple. But if if the assumptions that they make it the top don't pan out, then you have to pivot and you see it all the time in the tech business. All right, We're going to take that hill. Okay, Right. Way took that hill, but nobody's buying that hill. So now we got to go over here and we gotta Is Johnston shifting? Yeah. So is that the secret sauce? At least part of it is that they got it right early on. Fast course correction. >> Yeah, So I think the hero example that we've had the most run time with is the VX rail, which I definitely think we've hit a grand slam right with that one. Now we're trying to replicate that. Any more complex solution is something that's not just in an appliance. It's more broader. It's more strategic. You're now extending into, uh, partners like public cloud players, so it's much more. It's very, very important to have a plan have a strategy aligned to that execute. But by no means are we heads down and just going to take the hill if if the environment changes if the facts change. Jeff Pat the extended teams we constantly reevaluate and way were nimble and agile. We'LL shift if we have to. >> So, Sam, we've spent a lot of time digging in with the storage team here. I went through three Expo Hall, lots of gear you can touch, let two demos you can do. There's some people you know, went to the keynote, and they're like, Oh my gosh, this is not M c world. There's not that much storage. It kind of got glossed over when you talk about cloud and converged in all these things, they're talking about how you balance that internally and from out from a messaging standpoint, you know, Where is the message in the state of storage? You know, today in twenty nineteen? >> Yes. Oh, So yesterday we really focused on the Del technology solutions. Don't that cloud they'LL take unified workspace. Today's Kino we really pivoted back to the infrastructure conversation. This is where you saw the new enhancements with the unity x t. The ice salon continued to advance data protection with the new power protect announcements. So I would say day to probably felt more familiar for the traditional end SeaWorld teams. We had great demos showcasing The new capabilities were able tio have great customer examples how they're taking advantage of these capabilities. But with a portfolio so broad at Delta at the Del technologies level, never mind the deli in sea level, you have to pick and choose. And how you message to your customers, your partners to all of you. Of course. Well, so what? We're trying to kind of a line a solution story that's then complimented by great best of breed individual piece parts. And I think he saw that balance over day one and Day two today. How >> do >> you measure your success from A from a marketing standpoint? I mean, is it just revenue? I mean that, obviously one, but it's removed. But I mean, what other metrics do you use to sort of inform your strategy? >> Yes. Oh, again, I I had the pleasure of working both for Jeff Clark and Ellison do so. I actually have two bosses, which is a lot of fun, at times, literally. Seriously. Report dual report to both them. And what's great about that is there is no air gap between the marketing accountability, the marketing goals and objectives with the business within De Liam Si eso look, the ultimate factor that we look at in additional revenue, its market share. Are we competing in the markets that we select to compete in? And are we taking share? We've had a great last day, uh, great run over last year and a half on that front. So that goal is the same goal that we drive within marketing. Yes, there's things like share, voice and pipeline. You know, traditional marketing factors that we count within marketing to evaluate how things are working but were absolutely focused on the on ly goal. No legal that matters is hitting the plan hidden in the revenue growth and taking chair from our >> competitive. And so the cheese market share, I presume. Use I d see data as least in part. Maybe, maybe garden data. It's a combination of Yes. Okay, how's the market data? Because markets so huge we heard today with Pat Kelsey was talking today about two trillion dollar market, you know, And I say to myself, Well, how do you even measure? You know, the various segments in such a big market where there's been such consolidation, But what have you found in terms of the consistency and the accuracy, the data in terms of how it's translated to mean? Ultimately you can you can tell by your revenue growth, comparing it to others, revenue growth. So there's that measure, but is it pretty much stable and you're able tto? Is >> it reasonably predictable? You know, I won't get into the specifics, but we have a very detailed process on how we measure our success or not way Do use various resource is in terms of I. D. C and others to kind of measure in judge how the market's going. I would say it's an input. It's not the exact science that we would certainly certainly follow, but to your earlier discussion on Do things change? Obviously, market predictions, if I ever tell you three years from now with the market, is you know I would be a genius and Nostra Thomas and I would be predicting a lot of other things. It changes constantly. What we do know is the overall market is growing very quickly. It's in an unpredictable state of growth because of the amount of data that is growing. We think from a deli in C infrastructure standpoint, there is going to require a lot more infrastructure. So we feel very good about where the market is going in our role within this data era that we talked about today. But whether it's us or the market predictors, everybody is constantly adjusting because you just don't know >> what you have. Other sources you have obviously the channel you have. You you talk to customers. I mean, okay, Tom suite was selling us. That, I think is I. D. C. Was saying that it is going to grow it spendings and go to ex uh GDP, which I'm intrigued by on I believe it. I just Historically, it's such a big market. It's been aligned with GDP, but it does feel like it's it's accelerating faster. >> Look at the gross. I mean, look at that. The tech trends five g The emergence of the eye ot Internet of things at the edge Thie advancements within the modernizing of infrastructure. The move Teo hyper converge these new cloud solutions as we look to provide a non Prem cloud. You look at the public, Claude vendors are now have taken notice and said, Hey, you know what? It's not all one way or the other way. We've got to get into that game as well. So you're seeing a tremendous amount of growth, a tremendous amount of opportunity. At the end of the day, how are we helping our customers digitally transform is our goal in our mission, and I think we've got a great track record doing that in the >> world. Nothing in your size, a little bit of growth. There's a lot of >> cash, Sam, I don't want to give you the final word. You talk about the digital transformation. Give us a little bit of insight to the customers you're talking about. Where they are in their journeys has come the biggest challenges and opportunities that they're facing today. >> Look, we've been talking about digital digital transformation for a few years now. I would say we're still in the early innings. You certainly have a lot more customers that are taking advantage of digital transformation in typically lines of business, but not necessarily wholesale transformation. So I would say we're seeing a lot more customers seeing a lot more success in line of business conversion to digitally transform. But the next wave a transformation is hold hold, wholesale business transformation. You got a few highlights here and there. But for companies that are not born in this world that are more of a traditional business, it's the early early innings. So I think it's crazy, tremendous opportunity for everyone. Alright, >> well, Sam, first off, congratulations. We know it's not just the event, but all the different pieces that come through take more than a year for all these pieces together. So congratulations so >> much that they love the partnership. Looking forward to seeing you guys at the next big event. >> All right, for David, Dante, I'm Stew Minutemen. Be back with more coverage here from Del Technologies, World twenty nineteen in Las Vegas. Thank you for watching the cue.

>> live from Las Vegas. It's the queue covering del Technologies. World twenty nineteen. Brought to you by Del Technologies and its ecosystem partners. >> Welcome back to the cubes Live coverage of Del World Technologies Here in Las Vegas. I'm your host, Rebecca Night, along with my co host Stew Minutemen. We have two guests on the seven, both both Cube veterans. So we have Varun Cabra. He is the VP product Marketing Cloud Delhi Emcee and Moeneeb unit. Minute Soudan VP Solutions Product marketing at VM. Where. Thank you so much for coming on the show. >> Thanks for having >> thanks for having us. So we just had the keynote address we heard from Michael Dell Satya Nadella Pack Girl Singer It's a real who's who of this of this ecosystem. Break it down for us. What? What did we hear? What is what is sort of the most exciting thing from your perspective? >> So, Rebecca, what? What we hear from customers again and again is it's a multi cloud world, right? Everybody has multiple cloud deployments, but we saw that mentioned five on average cloud architectures in customer environments and what we keep hearing from them is they There are operational silos that developed as part of the to set the fellas that are different. The machine formats. All of these things just lied a lot of lead to a lot of operational silos in complexity, and the customers are overwhelming or willingly asking William C. As well as being Where is that? How do we reduce this complexity? How do we we'll be able to move, were close together? How do we manage all of this in a common framework and reduce some of the complexity? So there's really they could take advantage off the promise of Monte Club. >> Yeah, so many. The Cube goes to all the big industry shows. I feel like everywhere I go used to be, you know, it's like intel and in video, up on stage for the next generation. Well, for the last year, it felt like, you know, patent Sanjay, or, you know, somebody like that, you know, up on stage with Google Cloud of a couple of years ago, there was Sanjay up on St Come here. They're searching Adela up on stage. So let's talk about that public cloud piece China. We know you know the relationship with a wsbn were clad in a ws sent ripples through the industry on you know, the guru cloud piece. So tell us what's new and different peace when it comes to come up to public clouded. How does that fit with in relation to all the other clouds? >> Sure, no, I'll amplify. You know what Aaron said, Right? We think about customer choice first. Andrea Lee, customer choice. As you know, you got multiple cloud providers. We've seen customers make this choice off. I need to make this, you know, a multi cloud world. Why're they going towards the multi clothing world? It's because applications air going there on really well, where strategy has bean to say, How do we empower customers without choice? Are you know, eight of us partnership is as strong as ever, but we continue to eat away there, and that was their first going to choice a platform. And Patty alluded to this on the stage. We have four thousand cloud provider partners right on the four thousand block provider partners we've built over the years, and that includes, you know, not small names. They include IBM. They, like, you know, they've got in Iraq space. Some of the biggest cloud providers. So our strategy is always being. How do we take our stack and and lighted and as many public laws? It's possible. So we took the first step off IBM. Then you know, about four thousand. You know, other plot providers being Rackspace, Fujitsu, it's Archie. Then came Amazon. I'm is on being the choice of destination for a lot of public clouds. Today we kind of further extend that with Microsoft and, you know, a few weeks ago with Google, right? So there's really about customer choice and customers when they want the hybrid multi Claude fees his abdomen right. You got two worlds, you couldn't existing application and you're looking Just get some scale out of that existing application and you're building a lot of, you know, native cloud native applications. They want this, you know, in multiple places. >> All right, so if I could just drilled down one level deep, you know? So if I'm in as your customer today, my understanding it's Veum or STD. Sea Stack. What does that mean? You know what I use, You know? How is that? You can feel compare? Do I use the Microsoft? You know System Center. Am I using V Center? You know, >> shark now, and this is really again in an abdomen. Calm conversation, right where they were multiple announcements in here just to unpack them there. It's like, Hey, we had the Del Technologies Cloud platform. The Del Technologies clock platform is powered by, you know, Delhi emcee infrastructure and be aware Cloud Foundation on top, where slicing your full computer network storage with the sphere of visa and a sex and management. Right. And the second part was really We've got being where cloud on a deli emcee. The system brings a lot of the workloads which stood in public clouds. We're seeing this repatriation off workloads back on. You know, on the data center are the edge. This is really driven by a lot of customers and who have built native I pee in the public cloud beyond Amazon beat ashore who want to now bring some of those workloads closer to the, you know, data center or the edge. Now this comes to how do I take my azure workloads and bring it closer to the edge or my data center? Why's that? I need you know, we have large customers, you know. You know, large customers multinational. They have, you know, five hundred thousand employees, ninety locations will wide. Who built to I p or when I say I p applications natively in cloud suddenly for five thousand employees and ninety locations, they're going ingress egress. Traffic to the cloud public cloud is huge. How do I bring it closer to my data centers? Right. And this is where taking us your workloads. Bringing them, you know, on prime closer salts. That big problem for them. Now, how do I take that workloads and bring them closer? Is that where we landed in the Veum wear on Del, you know AMC Infrastructure? Because this big sea closer to the data center gives me either Lowell agency data governance and you know, control as well as flexibility to bring these work clothes back on. Right? So the two tangent that you're driving both your cloud growth and back to the edge The second tangent of growth or explosion is cloud native workloads. We're able to bring them closer. Your data center is freely though the value proposition, right? >> Well, we heard so much about that on the main stage this morning about just how differently with modern workforce works in terms of the number of devices that used the different locations they are when they are doing the tasks of their job. >> You talk a little bit about the >> specifics in terms of customers you're working with. You don't need a name names. But just how you are enabling the >> way get feedback from customers in all industries, right? So you don't even share a few as well Way have large banks that are, you know, they're standardized their workloads on VM where today, right as as have many Morgan is ations, and they're looking for the flexibility to be able to move stuff to the cloud or moving back on premises and not have to reformat, not have to change that machine formats and just make it a little easy. They want the flexibility to be able to run applications in their bank branches right in the cloud, right? But then they don't they don't necessarily want adopt a new machine format for a new standardized platform. That's really what Thie azure announcement helps them do, Just like with eight of us, can now move workloads seamlessly to azure USVI center. Use your other you know, tools that you're familiar with today. Already to be ableto provision in your work clothes. All >> right, so for and what? Wonder if we could drill into the stack a little bit here? You know, I went to the Microsoft show last year, and it was like, Oh, WSSD is very different than Azure Stack even if you look at the box and it's very much the same underneath the covers, there was a lot of discussion of the ex rail. We know how fast that's been growing. Can you believe there's two pieces? This there's the VCF on Vieques rail and then, you know, just help. Help explain >> s o for the Del Technologies Cloud Platform announcement, which is, as you said, VX rail in first hcea infrastructure with Mia McLeod foundations tightly integrated, right, so that the storage compute and networking capabilities of off the immortal foundation are all incorporated and taken advantage off it. In the end structure. This is all about making things easier to consume, right, producing the complexity for customers. When they get the X trail, they overwhelmingly tell us they want to use the metal foundations to be able to manage and automate those workloads. So we're packaging this up out of the box. So when customers get it, they have That's cloud experience on premises without the complexity of having to deploy it because it's already integrated, cited the engineering teams have actually worked together. And then you can then, as we mentioned, extend those workloads to public loud, using the same tools, the same, the MSR foundation tools. >> And, you know, uh, we built on Cloud Foundation for a while, and I'm sure you followed us on the Cloud Foundation. And that has bean when you know yes, we talk about consistent infrastructure, consistent operations, this hybrid cloud world and what we really mean. Is that really where? Cloud foundation stack, right? So when we talk about the emcee on eight of us, is that Cloud foundation stack running inside of Amazon? When we talk about you know, our partnership with the shore, he's not being where Cloud Foundation stack running on a shore. We talk about this four thousand partners. Cloud certified IBM. It is the Cloud Foundation stack and the key components being pulled. Stack the Sphere v. Santana Sex and there's a critical part in Cloud Foundation called lifecycle management. It's, you know, it's missed quite easily, right? The benefit of running a public cloud. The key through the attributes you get is you know, you get everything as a service, you get all your infrastructure of software. And the third part is you don't spend any time maintaining the interoperability between you compete network storage. And that is a huge deal for customers. They spent a lot of time just maintaining this interrupt and, you know, view Marie Claude Foundation has this life cycle manager which solves that problem. Not not just Kee. >> Thank you for bringing it up because, right, one of the big differences you talk about Public Cloud, go talk to your customer and say, Hey, what version of Microsoft Azure are you running and the laughter you and say like, Well, Microsoft takes care of that. Well, when I differentiate and I say Okay, well, I want to run the the same stack in my environment. How do I keep that up today? We know the VM where you know customers like there's lots of incentives to get them there, but oftentimes they're n minus one two or something like that. So how do we manage and make sure that it's more cloud like enough today? >> Yeah, absolutely. So. So there's two ways to do that to one of them is because the V m. A and L E M C team during working on engineering closely together, we're going to have the latest word in supported right right out the gate. So you have an update, you know that it's gonna work on your your hardware or vice versa. So that's one level and then with via MacLeod and L E M C. We're also providing the ability to basically have hands off management and have that infrastructure running your data center or your eyes locations, but at the same time not have to manage it. You leave that management to tell technologies into somewhere. To be able to manage that solution for you is really, as Moody said, bringing that public loud experience to your own premise. Locations is long, >> and I think that's one of the big, different trainers that's going to come right. People want to get that consumption model, and they're trying to say, Hey, how do I build my own data center, maintain it, but the same time I want to rely on, you know, dull and beyond Where to come and help us build it together. Right? And the second part of announcement was really heavy and wear dull on the d l E M C. Is that Manager's offered the demo you saw from June. Yang was being able to have a consumption interface where you could connect click of a button, roll it back into a data center as well. It's an edge because you have real Italy. Very little skill sets where night in the edge environment and as EJ Compute needs become more prolific with five g i ot devices, you need that same kind of data governance model and data center model. There is well and not really the beauty off, you know, coming to be aware. And Delta, you know Del DMC del. Technology's power is to maintain that everywhere, right? I >> won't ask you about >> innovation. One of the things that's really striking during American executive, Even though I obviously have my own customers, >> I think it really comes down to listening to customers. Write as as Del Technologies is Liam, where we have the advantage of working with so many customers, hundreds of thousand customers around the world we get to hear and listen and understand what are the cutting edge things that customers are looking for? And then we can not take that back to customers like Bank of America who may have taught about certain scenarios right that we will learn from. But they may not have thought about other industries where things could be applicable to their street, so that drives a lot of our innovation. Very. We are very proud about the fact that we're customer focused. Our invasion is really driven by listening to customers on. And, you know, having smart people just work on this one to work on this problems. And, >> you know, customer wise is a big deal customer choice. That's why we're doing what we're doing with multiple cloud providers, right? And I think this is really a key, too. If you just look at being where's innovation were already talking about this multi claude world where it was like, Hey, you've got workloads natively. So we How do you manage? Those were already ahead and thinking about, you know come in eighties with acquisition of Hip Tio and you if you think about it, you know, we've done this innovation in the cloud space established this hybrid credibility on we've launched with Del Technology. Now we're already ahead in this multi cloud operational model. We're already ahead in this coop in eighties. Evolution will bring it back with the family and listen to the customers for choice. Because of the end of the day, we're here to South customer problems. I >> think that's another dimension of choice that we offer, which is both traditional applications as well as applications of the future that will increasingly, because container based, >> yeah, I just wonder if you could spend on a little bit. You know what? One of the things I said via Moore is great. It really simplified and by environment, I go back. Fifteen years ago, one of things that did is let me take my old application that was probably long in the tooth. Begin with my heart was out of date, my operating system at eight, sticking in of'em and leave it for another five years, and the users that are like, Oh my gosh, I'd need an update. How do we get beyond that and allow this joint solution to be an accelerant for applications? >> Yeah, and I think you know the application is probably the crux of the business, right? >> We'Ll call in the tent from >> change applications of Evolve. This is actually the evolution journey of itself is where they used to be, like support systems. Now they become actually translate to business dollars because, you know, the first thing that your customer awful customer touches is an application and you can drive business value from it. And customers are thinking about this old applications and new applications. And they have to start thinking about where do I take my applications? Where do they need to line and then make a choice off? What infrastructures? The best black mom for it. So really can't flip the thing on. Don't think infrastructure first and then retrospect APS to it. I think at first and then make a charge on infrastructure based on the application need and and really look like you said being where kind of took the abstraction layer away from infrastructure and make sure that you'll be EMS could run everywhere. We're taking the same for applications to say. Doesn't matter if it's of'Em based. It's a cloud native will give you the same, you know, inconsistent infrastructure in operations. >> Okay, we're in that last thing. Could you just tell us of the announcements that were made? What's available today? What's coming later this year? >> Absolutely So Del Technologies Cloud Platform that's based on the X Trail and via MacLeod Foundation is available now as an integrated solution via MacLeod and Daddy and see the fully managed offer is available in >> the second half of this >> year. It's invader right now. And as you saw, we have really good feedback >> from our customers. And then I think >> the, uh, the Azure BMR Solutions offer will be available soon as well. >> All right, well, Varun and many Congratulations on the progress. We look forward to talking to the customers as they roll this out, and Rebecca and I will be back with lots more coverage here. Del Technologies World twenty nineteen. Little coverage to sets three days, tenth year, The Cube at M. C and L World. I'm still many men. And thanks so much for watching

>> System partners. Lie from Barcelona, Spain. It's the cue covering Sisqo Live Europe, brought to you by Cisco and its ecosystem partners. >> Hello and welcome Back to the Cubes Live coverage Day two of three days of wall to wall coverage here in Europe in Barcelona, Spain. Francisco Live twenty nineteen I'm John Career with Dave. A long takes too many man hosting great loaded interviews this week here. Francisco live guys kicking off day to day one was all the big announcement Cisco putting in all the announcement's really is setting in and the messaging coming together, the product portfolios filling out. Clearly, Cisco is adopting and path to the cloud, taking their data center business, securing that bring that data center into the cloud kind of hybrid multi cloud, big messes around multi cloud and then under the hood data center traffic patterns, air changing. Its not a ribbon replaces extension to the environment. Cisco's intent based networking plus Cloud plus Cloud center management. A lot of stuff we discussed that yesterday, but I want your take. Is Cisco's positioning viable? And what does it mean, Visa VI? The competition, because Cisco is a blue chip tech player, certainly have zillions of customers very relevant. This is a huge impact. How their position themselves do. >> Yeah, so So John Roemer a few years ago we were saying, Hyper clouds going Teo hybrid. The hyper scale clouds, the public loud provide you going to take over the world and boy Cisco's in trouble because if a third or half of the market all of a sudden evaporate from them, those enterprise buyers of switches and routers and everything else like that, Cisco is doomed. Well, you know, we listen to the keynote yesterday and Cisco's talking about all of their solutions anywhere. And when you go through the ecosystem of Public Cloud hybrid Cloud multi Cloud, say this Cisco have a play there, and the answer is absolutely, you know, it's not just the you know, after empty acquisition, which has software in a ws. But, you know, S t win is going to be a critical component to get from my data centers to the public clouds on DH. Cisco has software and solutions and consulting TTO help customers in all of these environment. So we always know that there's partnerships and there's competition. There's a lot of players out there, but you know, it was good to see them. You know, talking. You know a lot about what they're doing with Cooper Netease with Amazon because you can't talk about cloud either public cloud or multi cloud without first talking about Amazon. Last year we were a little critical John and said, OK, Google's great, but Google's number three or four. So you've got to be there was Amazon got to be there with Microsoft and certified that we've already interviewed a couple of service writers always been a strength for Sisko to be in there on. So, you know, good positioning. Well, you know, we talked yesterday a bunch about the bridge to possible on where to go. But the more I think about that anywhere is what Cisco's branded everything. And that's when when you talk multicolored multi clouds, really a whole bunch of clouds and a whole bunch of things. And therefore I need a player that's going to help give me coverage in all of these environment and Cisco's making a strong case to be >> there. And Dave. So I mean Stew's, right? A couple years ago, we were critical of Cisco and I think rightfully so. I think the whole industry looked at them as not in the middle of the fairway and certainly the recovery shot. Francisco is really strong because a lot changed. Go back a few years. They didn't have a good ecosystem for developers. They didn't have a good open source position. They kind of work, you know. Do I go up to stack or not? But they had the court networking, so there's a lot of people are saying, Hey, if Cisco doesn't make a move, they're doomed. We were one of them, so lots changed. You seeing the adoption of micro services containers, AP eyes the growth of definite That Suzy we has initiated is clear proof in my opinion. Then you've got the data center guys saying, Hey, what could take networking and and take this and enable clouds. So Cisco, making good moves, put themselves in pole position for growth? >> Well, I think the first point is if you roll back ten years ago, we've not Francisco. We were critical. What? All of it. It was clear to us that cloud was going to be where all the growth wass and if you didn't have a public cloud, you are going to be in trouble unless you developed a cloud strategy. So certainly Cisco de Liam see now you know William c. V. M. Where none of them really owned a public cloud strategy. And five years ago, they had to figure it out. Well, they've figured out that actually, managing multi clouds is a great opportunity. And so Francisco's got a viable strategy. Networks between clouds are going to flatten their going to need management specifically as it relates to Cisco and maybe their competition. They have TTo position themselves as R multi cloud management system is higher performance and more secure than the competition. That's what they have to sell their customers on. And the second piece of that is they got a transition from selling ports to selling software on there, making that transition. So I like their strategy, By the way, I also like VM wear strategy. They capitulated to a ws and now they're tight with a w s. IBM went out, paid two million dollars for soft layer, so they've got a cloud strategy. Oracles got a cloud strategy. Microsoft got a great cloud stress. So if you go through and >> tickle at the hole and they have clouds, so let's let's just understand something. There's clouds and then clouds strategies. Right? So thirty >> four billion dollars that IBM paying for Red Hat is giving them a multi cloud strategy. More than just saying, we have a bunch of data centers in their medals. But it >> was both, maybe not so much in the public cloud, right? I would say I would argue that their public cloud has failed to meet their expectations. That's funnel cloud IBM. And that's why they had to pay thirty four billion dollars for for Red Hat, I would say just the opposite about Microsoft. Their public cloud strategy has been an enormous success, and they're very well positioned for multi cloud. >> Okay, so let's just put on the table. So Cisco looks at the public cloud as partners, not competitors. So Amazon Azure Google aren't competing with Cisco. There are there ways or they're partnering. We'll we'll come understand. Competition is all about understanding, Absolutely as a cloud. So I would say Cisco's strategy to partner just like he did, just like everyone else. And l did. That's the competitive, not cloud So. Or maybe this is the question. Are the public clouds competitive to Sisko >> that their frenemies John? Uh, >> you know, the answer's. Yes, there's no question about this. They're growing at twenty, thirty, forty percent a year. Francisco and IBM, HP. They're growing it, you know, much lower. So single digits. If that's >> so such on, we know if Amazon if there is a profitable space that they can offer competitive service, they will. You know, security. You said Cisco's got a great position Security, both what they've had for a long time, and they've done acquisitions like duo. More recently on DH, you know, we've seen lots of pieces of the public cloud ecosystem that Cisco's bought over the last few years. Clicker was one on one we spent some time talking about, but absolutely, you know, Amazon goes after some of those pieces, so they're gonna partner Cisco's Got it. Last I checked it at least three dozen products in the eight of us marketplace. But you know it is. They can live there, but there will be competition. So >> this girl's got some huge assets in this game. They've got eight hundred thousand plus customers. They, you know, sixty percent of the networking market, so they own the install base. It's really the only market that you can think of that's a major market where they're the dominant player still owns, you know, sixty percent of market never just go for >> networking, and VM wear for the hyper visor are very similar. In that case, Dave and both have now have a similar strategy as to how they're going. >> That's the most interesting competitive dynamic, in my view, is V M wearing this acquisition of Nice era and obviously, Cisco. Cisco is not going to take this lying down. They've got a C. I A and no, they claim number one. They didn't say whose data that was I was looking squinting for is that I D C. Guard divorce her. But, >> well, let's talk about growth because you know how I always complain about market. Researchers aren't on the mark in terms of the reality of where the market is, So you mentioned growth. So are we. If we're early on cloud growth and that's where the growth is, what is the cloud adoption going to look like over the next ten to twenty years? Is it going to look more like public Cloud or is going to look more like on premises evolving to cloud operations And if the growth of cloud operations is all things wide area Network mentioned the wind, then there's more growth coming. So that's the case. Is Sisko going to be able to capture that growth for the future? >> Well, I mean, in terms of growth, I think eight of us is on its way to being a one hundred billion dollars revenue company, and that's pretty impressive given where they are today. I mean, they're gonna triple in revenue, so that's that's where the growth is. So now Cisco's already participating in a huge TAM. What they've got to do is hold on to that business and identify new opportunities where they could manage multi cloud instances and compete effectively with V M. Where who's coming at it from the hyper visor? And now, they said yesterday, trying to do to networks in storage what it did for systems and then IBM Red hat coming out. It really, from the applications perspective and with the services view Microsoft with a foot in both camps, You got Oracle in its little niche. Just really interest. >> We got an install a base that's moving to the cloud. You got net new company they're going to be started might have on premise. Orgel Full Cloud. This is the question that everyone's going to ask. I think Cisco can take their existing base with moving packets from Point A to Point B and storing and making datum or intelligence moving Date around is a big networking phenomenon. >> Here's the question. Here's a question, Andy Jassy would say. We believe they're going to be far fewer data centers in the future that most data is going to live in the public lounge. The likes of Michael Dell, Yeah, Charles Robbins, et cetera. I think they see the world is a hybrid world, right? That there's going to be Mohr data that's in a hybrid on Prem Plus Cloud, then is going to be in the >> public. You know, I love Andy Jazzy, but I'll just say first of all I understand is bias in his perspective. And I think he's right at one level. Why wouldn't Amazon see people moving data centers to the flower? I get that I say that it's going to be in the networks. That's where the action will be. Where are the networks of the networks? In the cloud of the networks on premise. Are the networks on a phone? I OT So if coyote and edge coming together, it's all one network. Yeah, you're gonna have The value is going to be in the network. Not necessarily. The clouds we say or is shared values. >> Yeah. I mean, you talk about EJ computing and Io ti. Cisco's got muraki, which is growing strong. SD LAN is a critical component for this multi cloud piece. There really posed toe, you know, drive this next generation of five G not something we've dug into a lot yet, but, you know, it is finally coming, you know, really soon here. And Cisco has a lot of those pieces to be able to hit the next. >> It always went back to the data, in my opinion, and the leverage points for data are Saso. Yeah, if your own the applications business, you're doing well there, You're in a good position. All the data's running over Cisco Networks, so that puts them in A in a really good position. And and as we know the likes of a Ws and Microsoft Alibaba senator, they're trying to get as much data into their clouds as possible. >> And what I loved yesterday in the keynote is data was actually one of the central components that they talked about, which the Cisco I know of ten or twenty years ago. I was just bitch that ran over our pipes. So they understand the value of data. And they're driving to that mark. >> Well, we've been saying on the Cube now for nine years days at the center of the value proposition Data at the Centre Data Center. Value proposition. This is actually happening. It's really going way. See? A lot of growth and cloud, Dave. Good commentaries do. Well done. We have Sergeant Gupta, one of the bank. All the leaders coming on the Cube here. Francisco breakdown. I'm gonna ask him the tough questions. Stay with us for day two. Coverage here in the Cube live in Barcelona for a stupid him in David want breaking down all the action. We'll be right back with more after this short break

>> Announcer: Live from Washington, D.C., it's theCUBE, covering .conf2017. Brought to you by Splunk. >> Welcome back. Here on theCUBE, we continue our coverage of .conf2017, Splunk's get together here with some 7,000 plus attendees, 65 countries, we're right on the showfloor. A lot of buzz happening down here and it's all good. Along with Dave Vellante, I'm John Walls. We are live, as I said, in our nation's capital, and we're joined by a guest who represents her organization that is a member of the Splunk4Good program. We're going to explain that in just a little bit, but Sherrie Caltagirone is the founder and executive director of the Global Emancipation Network, and Sherry, thanks for being with us. We appreciate your time. >> Thanks so much for having me on, John. >> So your organization has to do with countering and combating global trafficking, human trafficking. >> That's right. >> We think about sex trafficking, labor trafficking, but you're a participant in the Splunk4Good program, which is their ten year pledge to support organizations such as yours to the tune of up to $100 million over that ten years to all kinds of organizations. So first off, let's just talk about that process, how you got involved, and then we want to get into how you're actually using this data that you're mining right now for your work. So first off, how'd you get involved with Splunk? >> Absolutely. It was really organic in that it's a really small community. There are a lot of people in the tech space who I found really want to use their skills for good, and they're very happy to make connections between people. We had a mutual friend actually introduce me to Monzy Merza, who's the head of security here at Splunk, and he said, "I'm really passionate about trafficking, I want to help "fight trafficking, let me connect you with Corey Marshall "at Splunk4Good." The rest is really history, and I have to tell you, yes, they have pledged up to $100 million to help, and in products and services, but what's more is they really individually care about our projects and that they are helping me build things, I call them up all the time and say, "Hey let's brainstorm an idea, "let's solve a problem, "let's figure out how we can do this together, and they really are, they're part of my family. They're part of GEN and Global Emancipation Network. >> That's outstanding. The size of the problem struck me today at the keynote when we talked about, first off, the various forms of trafficking that are going on; you said up to two dozen different subsets of trafficking, and then the size and the scale of 25 to 40-some million people around the globe are suffering. >> Yeah. >> Because of trafficking conditions. That puts it all in a really different perspective. >> You're right. Those weren't even numbers that we can really fathom what that means, can we? We don't know what 20 million looks like, and you're right, there's such a wide discrepancy between the numbers. 20 million, 46 million, maybe somewhere in between, and that is exactly part of the problem that we have is that there is no reliable data. Everyone silos their individual parts of the data that they have for trafficking, all the the different stakeholders. That's government, NGOs, law enforcement, academia, it's all kinds. It runs the gamut, really, and so it's really difficult to figure out exactly what the truth is. There's no reliable, repeatable way to count trafficking, so right now it's mostly anecdotal. It's NGOs reporting up to governments that say, "We've impacted this many victims," or, "We've encountered so-and-so who said that the "trafficking ring that they escaped from had 20 other people "in it," things like that, so it's really just an estimate, and it's the best that we have right now, but with a datalet approach, hopefully we'll get closer to a real accurate number. >> So talk more about the problem and the root of the problem, how it's manifesting itself, and we'll get into sort of what we can do about it. >> Yeah. It's really interesting in that a lot of the things that cause poverty are the same things that cause trafficking. It really is, you know, people become very vulnerable if they don't have a solid source of income or employment, things like that, so they are more willing to do whatever's necessary in order to do that, so it's easy to be lured into a situation where you can be exploited, for example, the refugee crisis right now that's happening across Europe and the Middle East is a major player for trafficking. It's a situation completely ripe for this, so people who are refugees who perhaps are willing to be smuggled out of the country, illegally, of course, but then at that point they are in the mercy and the hands of the people who smuggled them and it's very easy for them to become trafficked. Things like poverty, other ways that you're marginalized, the LGBTQ community is particularly vulnerable, homeless population, a lot of the same issues that you see in other problems come up, creates a situation of vulnerability to be exploited, and that's all trafficking really is: the exploitation of one individual through force, coercion, fraud, position of authority, to benefit another person. >> These individuals are essentially what, enslaved? >> Yeah. It's modern day slavery. There's lots of different forms, as you mentioned. There's labor trafficking, and that's several different forms; it can be that you're in a brick factory, or maybe you're forced into a fishing boat for years and years. Usually they take away your passport if you are from another country. There's usually some threats. They know where your family lives. If you go tell anyone or you run away, they're going to kill your family, those sorts of things. It is, it's modern day slavery, but on a much, much bigger scale, so it's no longer legal, but it still happens. >> How does data help solve the problem? You, as an executive director, what kind of data, when you set the North Star for the organization from a data perspective, what did that look like, and how is it coming into play? >> Well, one of the benefits that we have as an organization that's countering trafficking is that we are able to turn the tables on traffickers. They are using the internet in much the way that other private enterprises are. They know that that's how they move their product, which in this case is sadly human beings. They advertise for victims online. They recruit people online. They're using social media apps and things like Facebook and Kick and Whatsapp and whatnot. Then they are advertising openly for the people that they have recruited into trafficking, and then they are trying to sell their services, so for example, everyone knows about Backpage. There's hundreds of websites like that. It runs the gamut. They're recruiting people through false job advertisements, so we find where those sites are through lots of human intelligence and we're talking to lots of people all the time, and we gather those, and we try to look for patterns to identify who are the victims, who are the traffickers, what can we do about it? The data, to get back to your original question, is really what is going to inform policy to have a real change. >> So you can, in terms of I guess the forensics that you're doing, or whatever you're doing with that data, you're looking at not only the websites, but also the communications that are being spawned by those sites and looking to where those networks are branching off to? >> Yeah. That's one of the things that we really like to try to do. Instead of getting a low-level person, we like to try to build up an entire network so we can take down an entire ring instead of just the low fish. We do, we extract all the data from the website that we can to pull out names, email addresses, physical addresses, phone numbers, things like that, and then begin to make correlations; where else have we seen those phone numbers and those addresses on these other websites that we're collecting from, or did this person make a mistake, which we love to exploit mistakes with traffickers, and are they using the same user handle on their personal Flickr page, so then we can begin to get an attribution. >> John: That happens? >> Absolutely. >> It does, yeah. >> Sherrie: Without giving away all my secrets, exactly. >> Yeah, I don't to, don't give away the store, here. How much, then, are you looking internationally as opposed to domestically, then? >> We collect right now from 22 different countries, I think 77 individual cities, so a lot of these websites are usually very jurisdictionally specific, so, you know, like Craigslist; you go into Washington state and click on Seattle, something like that. We harvest from the main trafficking points that we can. We're collecting in six different languages right now. A lot of the data that we have right now is from the U.S. because that's the easier way to start is the low-hanging fish. >> What does your partner ecosystem look like? It comprises law enforcement, local agencies, federal agencies, presumably, NGOs. Will you describe that? >> Yeah. We do, we partner with attorneys general, we partner with law enforcement, those are the sort of operational partners we look for when we have built out intelligence. Who do we give it to now, because data is useless unless we do something with it, right? So we we build out these target packages and intelligence and give it to people who can do something with it, so those are really easy people to do something with. >> How hard is that, because you've got different jurisdictions and different policies, and it's got to be like herding cats to get guys working with you. >> It is, and it's actually something that they're begging for, and so, it's a good tool that they can use to deconflict with each other, 'cause they are running different trafficking-related operations all the time, and jurisdictions, they overlap in many cases, especially when you're talking about moving people, and they're going from one state to another state, so you have several jurisdictions and you need to deconflict your programs. >> Okay, so they're very receptive to you guys coming to them with they data. >> They are; they really want help, and they're strapped for resources. These are for the most part, not technically savvy people, and this is one of the good things about our nonprofit is that it is a staff of people who are very tech-savvy and who are very patient in explaining it and making it easy and usable and consumable by our customers. >> So if I'm an NGO out there, I'm a non-profit out there, and I'm very interested in having this kind of service, what would you say to them about what they can pursue, what kind of relationship you have with Splunk and the value they're providing, and what your experience has been so far. >> It's been wonderful. I've been over at the Splunk4Good booth all day helping out and it's been wonderful to see not only just the non-profits who have come up and said, "Hey, I run a church, "I'm trying to start a homeless shelter for drug-addicted "individuals, how can you help me," and it's wonderful when you start to see the light bulbs go off between the non-profit sector and the tech sector, between the philanthropic organizations like Splunk4Good, the non-profits, and then, we can't forget the third major important part here, which is, those are the tech volunteers, these are the people who are here at the conference and who are Splunk employees and whatnot and teaching them that they can use their skills for good in the non-profit sector. >> Has cryptocurrency, where people can conduct anonymous transactions, made your job a lot more difficult? >> No, it hasn't, and there's been a lot of research that has gone into block chain analysis, so for example, Backpage, all the adds are purchased with Bitcoin, and so there's been a wonderful amount of research then, trying to time the post to when the Bitcoin was purchased, and when the transactions happen, so they've done that, and it's really successful. There are a couple of other companies who do just that, like Chainalysis, that we partner with. >> You can use data to deanonymize? >> That's correct. It's not as anonymous as people think it is. >> Love it. >> Yeah, exactly. We love to exploit those little things like that. A lot of the websites, they put their wallets out there, and then we use that. >> Dave: You're like reverse hackers. >> That's right. It's interesting that you say that, because a lot of our volunteers actually are, they're hacker hunters. They're threat and intel analysts and whatnot, and so, they've learned that they can apply the exact same methods and techniques into our field, so it's brilliant to see the ways in which they do that. >> Dave: That's a judo move on the bad guys. >> Exactly. How long does this go on for you? Is this a year-to-year that you renew, or is it a multi-year commitment, how does that work? >> It's a year-to-year that we renew our pledge, but they're in it for the long haul with us, so they know that they're not getting rid of me and nor do they want me to, which is wonderful. It's so good, because they help, they sit at the table with me, always brainstorming, so it's year-to-year technically, but I know that we're in it together for the long haul. >> How about fundraising? A big part of your job is, you know. >> Of course it is. >> Fundraising. You spend a lot of time there. Maybe talk about that a little bit. >> Yeah, absolutely. Some of our goals right now, for example, is we're really looking to hire a full-time developer, we want a full-time intelligence analyst, so we're always looking to raise donations, so you could donate on our website. >> John: Which is? >> Which is globalemancipation.ngo. Globalemancipation.ngo. We're also always looking for people who are willing to help donate their time and their skills and whatnot. We have a couple of fundraising goals right now. We're always looking for that. We receive a lot of product donations from companies all over the world, mostly from the tech sector. We're really blessed in that we aren't spending a lot of money on that, but we do need to hire a couple of people so that's our next big goal. >> I should have asked you this off the top. Among your titles, executive director and founder, what was the founder part? What motivated you to get involved in this, because it's, I mean, there are a lot of opportunities to do non-profit work, but this one found you, or you found it. >> That's right. It's a happy circumstance. I've always done anti-human trafficking, since my college days, actually. I started volunteering, or I started to intern at the Protection Project at Johns Hopkins University, which was a legislative-based program, so it was really fantastic, traveling the world, helping countries draft legislation on trafficking, but I really wanted to get closer and begin to measure my impact, so that's when I started thinking about data anyways, to be able to put our thumb, is what we're doing. Working. How are we going to be able to measure success and what does that look like? Then I started volunteering for a rescue operations organization; the sort of knock down the doors, go rescue people group, and so, I really liked having the closer impact and being able to feel like hey, I can do something about this problem that I know is terrible and that's why it spread. A lot of the people I worked with, including my husband, come from the cyberthreat intelligence world, so I feel like those ideas and values have been steeped in me, slowly and surely, over the last decade, so that just ages myself a little bit maybe, but yes, so those ideas have been percolating over time, so it just kind of happened that way. >> Well, you want to feel young, hang around with us. (laughing) I should speak for myself, John, I'm sorry. >> No, no, you're right on, believe me. I was nodding my head right there with you. >> Can you comment on the media coverage? Is it adequate in your view? Does there need to be more? >> On trafficking itself? You know, it's really good that it's starting to come into the forefront a lot more. I'm hearing about it. Five years ago, most of the time, if I told people that there are still people in slavery, it didn't end with the Civil War, they would stand at me slackjawed. There have been a few big media pushes. There's been some films, like Taken, Liam Neeson's film, so that's always the image I use, and that's just one type of trafficking, but I'm hearing more and more. Ashton Kutcher runs a foundation called Thorn that's really fantastic and they do a similar mission to what I do. He has been able to raise the spotlight a lot. Currently there's a debate on the floor of the Senate right now, too, talking about section 230 of the CDA, which is sort of centered around the Backpage debate anyway. Where do we draw the line between the freedom of speech on the internet, with ESPs in particular, but being able to still catch bad guys exactly. The Backpage sort of founder idea. It's really hot and present in the news right now. I would love to see the media start to ask questions, drill down into the data, to be able to ask and answer those real questions, so we're hoping that Global Emancipation Network will do that for the media and for policy makers around the world. >> Well it is extraordinary work being done by an extraordinary person. It's a privilege to have you on with us, here on theCUBE. We thank you, not only for the time, but for the work you're doing, and good luck with that. >> Thank you very much for having me on. I really appreciate it. >> You bet. That's the Global Emancipation Network. Globalemancipation.ngo right? Fundraising, always helpful. Back with more here on theCUBE in Washington D.C., right after this. (electronic beats)

San Francisco extracting the signal from the noise it's the cube covering vmworld 2015 brought to you by VM world and its ecosystem sponsors now your host Stu miniman and Brian Grace Lee welcome back this is the cube SiliconANGLE TVs live production of vmworld 2015 here in moscone north san francisco happy to have back on this segment we're actually gonna dig into some of the networking pieces Brian Grace Lee and myself here hosting it Sean Walsh repeat cube guest you know in a new role though so Sean welcome back here now the general manager of the ethernet business at qlogic thanks for joining us thank you thanks for having me alright so I mean Sean you know we're joking before we start here I mean you and I go back about 15 years I do you know those that know the adapter business I mean you know Jay and I've LJ core business on you've worked for qlogic before you did a stint in ml accent and you're now back to qlogic so why don't we start off with that you know what brought you back to qlogic what do you see is the opportunity there sure um I'll tell you more than anything else what brought me back was this 25 gig transition it's very rare and I call it the Holy trifecta of opportunity so you've got a market transition you actually have a chip ready for the market at the right time and the number one incumbent which is Intel doesn't have a product I mean not that they're late they just don't have a product and that's the type of stuff that great companies are built out of are those unique opportunities in the market and you know more than anything else that's when brought me back to qlogic alright so before we dig into some of the ethernet and hyperscale piece you know what what's the state of fibre channel Sean you know what we said is in those fiber channel the walking dead is it a cash cow that you know qlogic be a bit of milk and brocade and the others in the fibre channel business for a number years you know what's your real impression of fibre channel did that yeah so you know look fibre channel is mature there's no question about it is that the walking dead no not by any stretch and if it is the walking dead man it produces a lot of cash so I'll take that any day of the year right The Walking Dead's a real popular show so fibre channel you know it's still it's still gonna be used in a lot of environments but you know jokingly the way that I describe it to people is I look at fibre channel now is the Swiss bank of networks so a lot of web giant's by our fiber channel cards and people will look at me and go why do they do that because for all the hype of open compute and all the hype of the front end processors and all the things that are happening when you click on something where there's money involved that's on back end Oracle stuff and it's recorded on fibre channel and if there's money involved it's on fibre and as long as there's money in the enterprise or in the cloud I'm reasonably certain fibre channel will be around yeah it's a funny story I remember two years ago I think we were at Amazon's reinvent show and Andy Jesse's on stage and somebody asked you know well how much of Amazon is running amazoncom is running on AWS and its most of it and we all joke that somewhere in the back corner running the financials is you know a storage area network with the traditional array you know probably atandt touched by fibre channel absolutely i mean we just did a roll out with one of the web giants and there were six different locations each of the each of the pods for the service for about 5,000 servers and you know as you would expect about 3,000 on the front access servers there's about 500 for pop cash that was about 15 maybe twelve thirteen hundred for the for the big data and content distribution and all those other things the last 500 servers look just like the enterprise dual 10 gigs dual fibre channel cards and you know I don't see that changing anytime soon all right so let's talk a bit a little bit 25 gig Ethernet had an interview yesterday with mellanox actually who you know have some strong claims about their market leadership in the you know greater than 10 gig space so where are we with kind of the standards the adoption in queue logical position and 25 gig Ethernet sure so you know obviously like everyone in this business we all know each other yeah and when you look at the post 10 gig market okay 40 gigs been the dominant technology and I will tip my hat to mellanox they've done well in that space now we're both at the same spot so we have exactly the same opportunity in front of us we're early to market on the 25 we have race to get there and what we're seeing is the 10 gig market is going to 25 pretty straightforward because I like the single cable plant versus the quad cable plant the people that are at 40 aren't going to 50 they're going to transition straight to 100 we're seeing 50 more as a blade architecture midplane sort of solution and that's where at right now and I can tell you that we have multiple design win opportunities that we're in the midst of and we are slugging it out with these guys everything and it will be an absolute knife fight between us and mellanox to see who comes out number one in this market obviously we both think we're going to win but at the end of the day I've placed my bet and I expect to win all right so Sean can you lay out for us you know where are those battles so traditionally the network adapter it was an OEM type solution right I got it into the traditional server guys yeah and then it was getting the brand recognition for the enterprise customers and pushing that through how much is that traditional kind of OEM is it changing what's having service providers and those hyperscale web giants yes so there's there's three fundamental things when you look at 25 gig you gotta deal with so first off the enterprise is going to be much later because they need the I Triple E version that has backwards auto-negotiation so you know that's definitely a 17 18 pearly transition type thing the play right now is in the cloud and the service provider market where they're rolling out specific services and they're not as concerned about the backwards compatibility so that's where we're seeing the strength of this so they're all the names that you would expect and I have to say one of the interesting things about working with these guys is there n das or even nastier than our Liam India is they do not want you talking about them but it is very much that market where it's a non traditional enterprise type of solution for the next 12-18 months and then as we roll into that next gen around the pearly architecture where we all have full auto-negotiation that's where you're going to see the enterprise start to kick in yeah what what what are the types of applications that are driving this this next bump in speed what is it is it video is it sort of east and west types of application traffic is a big data what's what's driving this next bump so a couple of things you would expect which would be the you know certainly hadoop mapreduce you know those sorts of things are going there the beginning of migration to spark where they're doing real-time analytics versus post or processing batch type stuff so there they really care about it and this is where our DMA is also becoming very very popular in it the next area that most people probably don't think of is the telco in a vspace is the volume as these guys are doing their double move and there going from a TCA type platforms running mostly one in ten they're going to leave right to 25 and for them the big thing is the ability to partition the network and do that virtualization and be able to run deep edk in one set of partitions standard storage another set of partitions in classic IP on the third among the among the few folks that you know you would expect in that are the big content distribution guys so one of the companies that I can mention is Netflix so they've already been out at their at 40 right now and you know they're not waiting for 50 they're going to make another leap that goes forward and they've been pretty public about those types of statements if you look at some of the things that they talked about at NDF or IDF and they're wanting to have nvme and direct gas connection over i serve that's driving 100 gig stuff we did a demo at a flash memory summit with Samsung where we had a little over 3 million I ops coming off of it and again it's not the wrong number that matters but it's that ability to scale and deal with that many concurrent sessions that are driving it so those are the early applications and I don't think the applications will be a surprise because they're all the ones that have moved to 40 you know the 10 wasn't enough 40 might be too much they're going to 25 and for a lot of the others and its really the pop cash side that's driving the hunter gig stuff because you know when that Super Bowl ad goes you got to be able to take all that bandwidth it once yeah so Sean you brought up nvme maybe can you discuss a little bit you know what are the you know nvm me and some of these next-generation architectures and what's the importance to the user sure so nvme is basically a connection capability that used to run for hard drives then as intel moved into SSDs they added this so you had very very high performance low latency pci express like performance what a number of us in this business are starting to do is then say hey look instead of using SAS which is kind of running out of gas at 12 gig let's move to nvme and make it a fabric and encapsulate it so there's three dynamics that help that one is the advent of 25 50 100 the second is the use of RDMA to get the latency that you want and then the third is encapsulation I sir or the ice cozy with RDMA together and it's sort of that trifecta of things that are giving very very high performance scale out on the back end and again this is for the absolute fastest applications where they want the lowest latency there was an interesting survey that was done by a university of arizona on latency and it said that if two people are talking and if you pause for more than a quarter of a second that's when people change their body language they lean forward they tilt their head they do whatever and that's kind of the tolerance factor for latency on these things and again one of the one of the statements that that Facebook made publicly at their recent forum was that they will spend a hundred million dollars to save a millisecond because that's the type of investment that drives their revenue screen the faster they get clicks the faster they generate revenue so when you think of high frequency trading when you think of all those things that are time-sensitive the human factor and that are going to drive this all right so storage the interaction with networking is you know critically important especially to show like this at vmworld I mean John you and I talked for years is it wasn't necessarily you know fibre channel versus the ethernet now it's changing operational models if I go use Salesforce I don't think about my network anymore I felt sort of happen to used Ethernet it's I don't really care um hyper convergence um when somebody buys hyper convergence you know they just kind of the network comes with it when I buy a lot of these solutions my networking decision is made for me and I haven't thought about it so you know what's that trend that you're seeing so the for us the biggest trend is that it's a shifting customer base so people like new tonics and these guys are becoming the drivers of what we do and the OEMs are becoming much more distribution vehicles for these sorts of things than they are the creators of this content so when we look at how we write and how we build these things there's far more multi-threading in terms of them there's far more partitions in terms of the environment because we never know when we get plugged into it what that is going to be so incorporating our l2 and our RDMA into one set of engine so that you always have that hyper for it's on tap on demand and you know without getting down into the minutia of the implementation it is a fundamental shift in how we look at our driver architectures you know looking at arm based solutions and micro servers versus just x86 as you roll the film forward and it also means that as we look at our architectures they have to become much smaller and much lighter so some of the things that we traditionally would have done in an offload environment we may do more in firmware on the side and I think the other big trend that is going to drive that is this move towards FPGAs and some of the other things that are out there essentially acting as coprocessors from you you mentioned earlier Open Compute open compute platform those those foundations and what's going on what is what what's really going on there i think a lot of us see the headlines sometimes you think about it you go okay this is an opportunity for lots of engineering to contribute to things but what's the reality that you're dealing with the web scale folks sure if they seem like the first immediate types of companies that would buy into this or use it what's the reality of what's going on with that space well obviously inside the the i will say the web scale cloud giant space you know i think right now if you look at it you've got sort of the big 10 baidu Tencent obama at amazon web as your microsoft being those guys and then you know they are definitely building and designing their own stuff there's another tier below that where you have the ebays the Twitter's the the other sorts of folks that are in there and you know they're just now starting that migration if you look at the enterprise not a big surprise the financial guys are leading this we've seen public statements from JPM and other folks that have been at these events so you know I view it very much like the blade server migration I think it's going to be twenty twenty-five percent of the overall market whether we whether people like to admit it or not good old rack and stack is going to be around for a very long time and you know they're there are applications where it makes a lot of sense when you're deploying prop private cloud in the managed service provider market we're starting to see a move into that but you know if you say you know what's the ten year life cycle of an architect sure i would say that in the cloud were probably four or five years into it and the enterprise were maybe one or two years into it all right so what about the whole sdn discussion Sean you know how much does qlogic play into that what are you seeing in general and you know we're at vmworld so what about nsx you know is that part of the conversation and what do you hear in the marketplace today yeah it really is part of the conversation and the interesting part is that I think sdn is getting a lot of play because of the capabilities that people want and again you know when you look at the managed service providers wanting to have large scale lower costs that's going to definitely drive it but much like OpenStack and Linux and some of these other things it's not going to be you know the guys going to go download it off the web and put it in production at AT&T you know it's going to be a prepackaged solution it's going to be embedded as part of it if you look at what Red Hat is doing with their OpenStack release we look what mirantis is doing with their OpenStack release again from an enterprise perspective and from a production in the MSP and second tier cloud that's what you're going to see more of so for us Sdn is critical because it allows us to then start to do things that we want to do for high-performance storage it allows us to change the value proposition in terms of if you look at Hadoop one of these we want to be able to do is take the storage engine module and run that on our card with our embedded V switch and our next gen ship so that we can do zero stack copies between nodes to improve latency so it's not just having RDMA is having a smart stack that goes with it and having the SDN capability to go out tell the controller pay no attention this little traffic that's going on over here you know these are not the droids you're looking for and then everything goes along pretty well so it's it's very fundamental and strategic but it's it's a game it's a market in which we're going to participate but it's not one we're going to try and write or do a distribution for okay any other VMware related activities q logics doing announcements this week that you want to share this week I would have to say no you know I think the one other thing that we're strategically working on them on with that you would expect is RDMA capabilities across vMotion visa and those sorts of things we've been one of the leaders in terms of doing genevieve which is the follow-on to VX land for hybrid cloud and that sort of thing and we see that as a key fundamental partnership technology with VMware going forward all right so let's turn back to qlogic for a second so the CEO recently left he DNA that there's a search going on so give us the company update if you will well actually there isn't a search so Jean who is gonna is going to run the ship forward as CEO we've brought in chris king who was on our board as executive chair in person chris has a lot of experience in the chip market and she understands that intimate tie that we have to that intel tick-tock model and really how you run an efficient ship driven organization you know whether we play in the systems in between level you know we're not quite the system but we're not quite the chip and understanding that market is part of what she does and the board has given us the green light to continue to go forward develop what we need to do in terms of the other pieces jean has a strong financial background she was acting CEO for a year between HK and simon aires me after Simon left so she's got the depth she knows the business and for us you know you know it's kind of a non op where everything else is continuing on as you would expect yeah okay last question I have for you Sean I mean the dynamics change for years you know what there was kind of the duopoly Xin the market I mean it was in tellin broadcom oh yeah on the ethernet side it was Emulex and amp qlogic it's a different conversation today I mean you mentioned Intel we talked about mellanox don't you logic you know your old friend I don't lie back on a vago bought broadcom and now they're called broadcom I think so yeah so you know layout for us you know kind of you know where you see that the horses on the track and you know what excites you yeah so again you know if you look at the the 10 gig side of the business clearly intel has the leadership position now we're number two in the market if you look at the shared data that's come out you know the the the Emulex part of a vago has been struggling in losing chair then we have this 25 gig transition that came in the market and that was driven by broadcom and you know for those of us who have followed this business they I think everyone can appreciate the irony of avago of avago buying Emulex and then for all the years we tried to keep him separate bringing them back together was but we-we've chuckled over a few beers on that one but then you've got this 25 gig transition and you know the other thing is that if you look at so let me step back and say the other thing on the 10 gig market is was a very very clear dividing line the enterprise was owned by the broadcom / qlogic emulex side the cloud the channel the the the appliance business was owned by Intel mellanox okay now as we go into this next generation you've got us mellanox and the the original broadcom team coming in with 25 game we've all done something that gets us through this consortium approach we're all going to have a night Ripley approach from there and Intel isn't there you know we haven't seen any announcements or anything specific from Emulex that they've said publicly in that space so right now we kind of view it as a two-horse race we think from a software perspective that our friends at at broadcom com whatever we want to call them or bravado I think is how r CT / first tool that I don't think they have a software depth to run this playbook right now and then we have to do is take our enterprise strength and move those things like load balancing and failover and the SDN tools and end par and all the virtualization capabilities we have we got to move those rapidly into the into the cloud space and go after it for us it means we have to be more open source driven than we have been in the past it means that we have a different street fight for every one of these it represents a change in some of the sales model and how we go to market so you know not to say that we're you know we we've got all of everything wrapped up and perfect in this market but again right time right place and this will be the transition for another you know we think three to five years and there's there's still a lot of interesting things that are happening ironically one of the most interesting things I think it's got to happen in 25 is this use of the of the new little profile connectors I think that will do more to help the adoption of 25 gig in Hunter gig where you can use the RCX or r XC connector there's our cxr see I forgot the acronym but it kind of looks like the firewire HDMI connectors that you have on your laptop's now and now imagine that you can have a car that has that connector in a form factor that's you know maybe a half inch square and now you've got incredible port density and you can dynamically change between 25 50 and 100 on the fly well let Sean Sean you know we've always talked there's a lot of complexity that goes in under the covers and it's the interest who's got a good job of making that simple and consumable right and help tried those new textures go forward all right Sean thank you so much for joining us we'll be right back with lots more coverage including some more networking in-depth conversation thank you for watching thanks for having me