>>When Oracle acquired my SQL via the Sun acquisition, nobody really thought the company would put much effort into the platform preferring to focus all the wood behind its leading Oracle database, Arrow pun intended. But two years ago, Oracle surprised many folks by announcing my SQL Heatwave a new database as a service with a massively parallel hybrid Columbia in Mary Mary architecture that brings together transactional and analytic data in a single platform. Welcome to our latest database, power panel on the cube. My name is Dave Ante, and today we're gonna discuss Oracle's MySQL Heat Wave with a who's who of cloud database industry analysts. Holgar Mueller is with Constellation Research. Mark Stammer is the Dragon Slayer and Wikibon contributor. And Ron Westfall is with Fu Chim Research. Gentlemen, welcome back to the Cube. Always a pleasure to have you on. Thanks for having us. Great to be here. >>So we've had a number of of deep dive interviews on the Cube with Nip and Aggarwal. You guys know him? He's a senior vice president of MySQL, Heatwave Development at Oracle. I think you just saw him at Oracle Cloud World and he's come on to describe this is gonna, I'll call it a shock and awe feature additions to to heatwave. You know, the company's clearly putting r and d into the platform and I think at at cloud world we saw like the fifth major release since 2020 when they first announced MySQL heat wave. So just listing a few, they, they got, they taken, brought in analytics machine learning, they got autopilot for machine learning, which is automation onto the basic o l TP functionality of the database. And it's been interesting to watch Oracle's converge database strategy. We've contrasted that amongst ourselves. Love to get your thoughts on Amazon's get the right tool for the right job approach. >>Are they gonna have to change that? You know, Amazon's got the specialized databases, it's just, you know, the both companies are doing well. It just shows there are a lot of ways to, to skin a cat cuz you see some traction in the market in, in both approaches. So today we're gonna focus on the latest heat wave announcements and we're gonna talk about multi-cloud with a native MySQL heat wave implementation, which is available on aws MySQL heat wave for Azure via the Oracle Microsoft interconnect. This kind of cool hybrid action that they got going. Sometimes we call it super cloud. And then we're gonna dive into my SQL Heatwave Lake house, which allows users to process and query data across MyQ databases as heatwave databases, as well as object stores. So, and then we've got, heatwave has been announced on AWS and, and, and Azure, they're available now and Lake House I believe is in beta and I think it's coming out the second half of next year. So again, all of our guests are fresh off of Oracle Cloud world in Las Vegas. So they got the latest scoop. Guys, I'm done talking. Let's get into it. Mark, maybe you could start us off, what's your opinion of my SQL Heatwaves competitive position? When you think about what AWS is doing, you know, Google is, you know, we heard Google Cloud next recently, we heard about all their data innovations. You got, obviously Azure's got a big portfolio, snowflakes doing well in the market. What's your take? >>Well, first let's look at it from the point of view that AWS is the market leader in cloud and cloud services. They own somewhere between 30 to 50% depending on who you read of the market. And then you have Azure as number two and after that it falls off. There's gcp, Google Cloud platform, which is further way down the list and then Oracle and IBM and Alibaba. So when you look at AWS and you and Azure saying, hey, these are the market leaders in the cloud, then you start looking at it and saying, if I am going to provide a service that competes with the service they have, if I can make it available in their cloud, it means that I can be more competitive. And if I'm compelling and compelling means at least twice the performance or functionality or both at half the price, I should be able to gain market share. >>And that's what Oracle's done. They've taken a superior product in my SQL heat wave, which is faster, lower cost does more for a lot less at the end of the day and they make it available to the users of those clouds. You avoid this little thing called egress fees, you avoid the issue of having to migrate from one cloud to another and suddenly you have a very compelling offer. So I look at what Oracle's doing with MyQ and it feels like, I'm gonna use a word term, a flanking maneuver to their competition. They're offering a better service on their platforms. >>All right, so thank you for that. Holger, we've seen this sort of cadence, I sort of referenced it up front a little bit and they sat on MySQL for a decade, then all of a sudden we see this rush of announcements. Why did it take so long? And and more importantly is Oracle, are they developing the right features that cloud database customers are looking for in your view? >>Yeah, great question, but first of all, in your interview you said it's the edit analytics, right? Analytics is kind of like a marketing buzzword. Reports can be analytics, right? The interesting thing, which they did, the first thing they, they, they crossed the chasm between OTP and all up, right? In the same database, right? So major engineering feed very much what customers want and it's all about creating Bellevue for customers, which, which I think is the part why they go into the multi-cloud and why they add these capabilities. And they certainly with the AI capabilities, it's kind of like getting it into an autonomous field, self-driving field now with the lake cost capabilities and meeting customers where they are, like Mark has talked about the e risk costs in the cloud. So that that's a significant advantage, creating value for customers and that's what at the end of the day matters. >>And I believe strongly that long term it's gonna be ones who create better value for customers who will get more of their money From that perspective, why then take them so long? I think it's a great question. I think largely he mentioned the gentleman Nial, it's largely to who leads a product. I used to build products too, so maybe I'm a little fooling myself here, but that made the difference in my view, right? So since he's been charged, he's been building things faster than the rest of the competition, than my SQL space, which in hindsight we thought was a hot and smoking innovation phase. It kind of like was a little self complacent when it comes to the traditional borders of where, where people think, where things are separated between OTP and ola or as an example of adjacent support, right? Structured documents, whereas unstructured documents or databases and all of that has been collapsed and brought together for building a more powerful database for customers. >>So I mean it's certainly, you know, when, when Oracle talks about the competitors, you know, the competitors are in the, I always say they're, if the Oracle talks about you and knows you're doing well, so they talk a lot about aws, talk a little bit about Snowflake, you know, sort of Google, they have partnerships with Azure, but, but in, so I'm presuming that the response in MySQL heatwave was really in, in response to what they were seeing from those big competitors. But then you had Maria DB coming out, you know, the day that that Oracle acquired Sun and, and launching and going after the MySQL base. So it's, I'm, I'm interested and we'll talk about this later and what you guys think AWS and Google and Azure and Snowflake and how they're gonna respond. But, but before I do that, Ron, I want to ask you, you, you, you can get, you know, pretty technical and you've probably seen the benchmarks. >>I know you have Oracle makes a big deal out of it, publishes its benchmarks, makes some transparent on on GI GitHub. Larry Ellison talked about this in his keynote at Cloud World. What are the benchmarks show in general? I mean, when you, when you're new to the market, you gotta have a story like Mark was saying, you gotta be two x you know, the performance at half the cost or you better be or you're not gonna get any market share. So, and, and you know, oftentimes companies don't publish market benchmarks when they're leading. They do it when they, they need to gain share. So what do you make of the benchmarks? Have their, any results that were surprising to you? Have, you know, they been challenged by the competitors. Is it just a bunch of kind of desperate bench marketing to make some noise in the market or you know, are they real? What's your view? >>Well, from my perspective, I think they have the validity. And to your point, I believe that when it comes to competitor responses, that has not really happened. Nobody has like pulled down the information that's on GitHub and said, Oh, here are our price performance results. And they counter oracles. In fact, I think part of the reason why that hasn't happened is that there's the risk if Oracle's coming out and saying, Hey, we can deliver 17 times better query performance using our capabilities versus say, Snowflake when it comes to, you know, the Lakehouse platform and Snowflake turns around and says it's actually only 15 times better during performance, that's not exactly an effective maneuver. And so I think this is really to oracle's credit and I think it's refreshing because these differentiators are significant. We're not talking, you know, like 1.2% differences. We're talking 17 fold differences, we're talking six fold differences depending on, you know, where the spotlight is being shined and so forth. >>And so I think this is actually something that is actually too good to believe initially at first blush. If I'm a cloud database decision maker, I really have to prioritize this. I really would know, pay a lot more attention to this. And that's why I posed the question to Oracle and others like, okay, if these differentiators are so significant, why isn't the needle moving a bit more? And it's for, you know, some of the usual reasons. One is really deep discounting coming from, you know, the other players that's really kind of, you know, marketing 1 0 1, this is something you need to do when there's a real competitive threat to keep, you know, a customer in your own customer base. Plus there is the usual fear and uncertainty about moving from one platform to another. But I think, you know, the traction, the momentum is, is shifting an Oracle's favor. I think we saw that in the Q1 efforts, for example, where Oracle cloud grew 44% and that it generated, you know, 4.8 billion and revenue if I recall correctly. And so, so all these are demonstrating that's Oracle is making, I think many of the right moves, publishing these figures for anybody to look at from their own perspective is something that is, I think, good for the market and I think it's just gonna continue to pay dividends for Oracle down the horizon as you know, competition intens plots. So if I were in, >>Dave, can I, Dave, can I interject something and, and what Ron just said there? Yeah, please go ahead. A couple things here, one discounting, which is a common practice when you have a real threat, as Ron pointed out, isn't going to help much in this situation simply because you can't discount to the point where you improve your performance and the performance is a huge differentiator. You may be able to get your price down, but the problem that most of them have is they don't have an integrated product service. They don't have an integrated O L T P O L A P M L N data lake. Even if you cut out two of them, they don't have any of them integrated. They have multiple services that are required separate integration and that can't be overcome with discounting. And the, they, you have to pay for each one of these. And oh, by the way, as you grow, the discounts go away. So that's a, it's a minor important detail. >>So, so that's a TCO question mark, right? And I know you look at this a lot, if I had that kind of price performance advantage, I would be pounding tco, especially if I need two separate databases to do the job. That one can do, that's gonna be, the TCO numbers are gonna be off the chart or maybe down the chart, which you want. Have you looked at this and how does it compare with, you know, the big cloud guys, for example, >>I've looked at it in depth, in fact, I'm working on another TCO on this arena, but you can find it on Wiki bod in which I compared TCO for MySEQ Heat wave versus Aurora plus Redshift plus ML plus Blue. I've compared it against gcps services, Azure services, Snowflake with other services. And there's just no comparison. The, the TCO differences are huge. More importantly, thefor, the, the TCO per performance is huge. We're talking in some cases multiple orders of magnitude, but at least an order of magnitude difference. So discounting isn't gonna help you much at the end of the day, it's only going to lower your cost a little, but it doesn't improve the automation, it doesn't improve the performance, it doesn't improve the time to insight, it doesn't improve all those things that you want out of a database or multiple databases because you >>Can't discount yourself to a higher value proposition. >>So what about, I wonder ho if you could chime in on the developer angle. You, you followed that, that market. How do these innovations from heatwave, I think you used the term developer velocity. I've heard you used that before. Yeah, I mean, look, Oracle owns Java, okay, so it, it's, you know, most popular, you know, programming language in the world, blah, blah blah. But it does it have the, the minds and hearts of, of developers and does, where does heatwave fit into that equation? >>I think heatwave is gaining quickly mindshare on the developer side, right? It's not the traditional no sequel database which grew up, there's a traditional mistrust of oracles to developers to what was happening to open source when gets acquired. Like in the case of Oracle versus Java and where my sql, right? And, but we know it's not a good competitive strategy to, to bank on Oracle screwing up because it hasn't worked not on Java known my sequel, right? And for developers, it's, once you get to know a technology product and you can do more, it becomes kind of like a Swiss army knife and you can build more use case, you can build more powerful applications. That's super, super important because you don't have to get certified in multiple databases. You, you are fast at getting things done, you achieve fire, develop velocity, and the managers are happy because they don't have to license more things, send you to more trainings, have more risk of something not being delivered, right? >>So it's really the, we see the suite where this best of breed play happening here, which in general was happening before already with Oracle's flagship database. Whereas those Amazon as an example, right? And now the interesting thing is every step away Oracle was always a one database company that can be only one and they're now generally talking about heat web and that two database company with different market spaces, but same value proposition of integrating more things very, very quickly to have a universal database that I call, they call the converge database for all the needs of an enterprise to run certain application use cases. And that's what's attractive to developers. >>It's, it's ironic isn't it? I mean I, you know, the rumor was the TK Thomas Curian left Oracle cuz he wanted to put Oracle database on other clouds and other places. And maybe that was the rift. Maybe there was, I'm sure there was other things, but, but Oracle clearly is now trying to expand its Tam Ron with, with heatwave into aws, into Azure. How do you think Oracle's gonna do, you were at a cloud world, what was the sentiment from customers and the independent analyst? Is this just Oracle trying to screw with the competition, create a little diversion? Or is this, you know, serious business for Oracle? What do you think? >>No, I think it has lakes. I think it's definitely, again, attriting to Oracle's overall ability to differentiate not only my SQL heat wave, but its overall portfolio. And I think the fact that they do have the alliance with the Azure in place, that this is definitely demonstrating their commitment to meeting the multi-cloud needs of its customers as well as what we pointed to in terms of the fact that they're now offering, you know, MySQL capabilities within AWS natively and that it can now perform AWS's own offering. And I think this is all demonstrating that Oracle is, you know, not letting up, they're not resting on its laurels. That's clearly we are living in a multi-cloud world, so why not just make it more easy for customers to be able to use cloud databases according to their own specific, specific needs. And I think, you know, to holder's point, I think that definitely lines with being able to bring on more application developers to leverage these capabilities. >>I think one important announcement that's related to all this was the JSON relational duality capabilities where now it's a lot easier for application developers to use a language that they're very familiar with a JS O and not have to worry about going into relational databases to store their J S O N application coding. So this is, I think an example of the innovation that's enhancing the overall Oracle portfolio and certainly all the work with machine learning is definitely paying dividends as well. And as a result, I see Oracle continue to make these inroads that we pointed to. But I agree with Mark, you know, the short term discounting is just a stall tag. This is not denying the fact that Oracle is being able to not only deliver price performance differentiators that are dramatic, but also meeting a wide range of needs for customers out there that aren't just limited device performance consideration. >>Being able to support multi-cloud according to customer needs. Being able to reach out to the application developer community and address a very specific challenge that has plagued them for many years now. So bring it all together. Yeah, I see this as just enabling Oracles who ring true with customers. That the customers that were there were basically all of them, even though not all of them are going to be saying the same things, they're all basically saying positive feedback. And likewise, I think the analyst community is seeing this. It's always refreshing to be able to talk to customers directly and at Oracle cloud there was a litany of them and so this is just a difference maker as well as being able to talk to strategic partners. The nvidia, I think partnerships also testament to Oracle's ongoing ability to, you know, make the ecosystem more user friendly for the customers out there. >>Yeah, it's interesting when you get these all in one tools, you know, the Swiss Army knife, you expect that it's not able to be best of breed. That's the kind of surprising thing that I'm hearing about, about heatwave. I want to, I want to talk about Lake House because when I think of Lake House, I think data bricks, and to my knowledge data bricks hasn't been in the sites of Oracle yet. Maybe they're next, but, but Oracle claims that MySQL, heatwave, Lakehouse is a breakthrough in terms of capacity and performance. Mark, what are your thoughts on that? Can you double click on, on Lakehouse Oracle's claims for things like query performance and data loading? What does it mean for the market? Is Oracle really leading in, in the lake house competitive landscape? What are your thoughts? >>Well, but name in the game is what are the problems you're solving for the customer? More importantly, are those problems urgent or important? If they're urgent, customers wanna solve 'em. Now if they're important, they might get around to them. So you look at what they're doing with Lake House or previous to that machine learning or previous to that automation or previous to that O L A with O ltp and they're merging all this capability together. If you look at Snowflake or data bricks, they're tacking one problem. You look at MyQ heat wave, they're tacking multiple problems. So when you say, yeah, their queries are much better against the lake house in combination with other analytics in combination with O ltp and the fact that there are no ETLs. So you're getting all this done in real time. So it's, it's doing the query cross, cross everything in real time. >>You're solving multiple user and developer problems, you're increasing their ability to get insight faster, you're having shorter response times. So yeah, they really are solving urgent problems for customers. And by putting it where the customer lives, this is the brilliance of actually being multicloud. And I know I'm backing up here a second, but by making it work in AWS and Azure where people already live, where they already have applications, what they're saying is, we're bringing it to you. You don't have to come to us to get these, these benefits, this value overall, I think it's a brilliant strategy. I give Nip and Argo wallet a huge, huge kudos for what he's doing there. So yes, what they're doing with the lake house is going to put notice on data bricks and Snowflake and everyone else for that matter. Well >>Those are guys that whole ago you, you and I have talked about this. Those are, those are the guys that are doing sort of the best of breed. You know, they're really focused and they, you know, tend to do well at least out of the gate. Now you got Oracle's converged philosophy, obviously with Oracle database. We've seen that now it's kicking in gear with, with heatwave, you know, this whole thing of sweets versus best of breed. I mean the long term, you know, customers tend to migrate towards suite, but the new shiny toy tends to get the growth. How do you think this is gonna play out in cloud database? >>Well, it's the forever never ending story, right? And in software right suite, whereas best of breed and so far in the long run suites have always won, right? So, and sometimes they struggle again because the inherent problem of sweets is you build something larger, it has more complexity and that means your cycles to get everything working together to integrate the test that roll it out, certify whatever it is, takes you longer, right? And that's not the case. It's a fascinating part of what the effort around my SQL heat wave is that the team is out executing the previous best of breed data, bringing us something together. Now if they can maintain that pace, that's something to to, to be seen. But it, the strategy, like what Mark was saying, bring the software to the data is of course interesting and unique and totally an Oracle issue in the past, right? >>Yeah. But it had to be in your database on oci. And but at, that's an interesting part. The interesting thing on the Lake health side is, right, there's three key benefits of a lakehouse. The first one is better reporting analytics, bring more rich information together, like make the, the, the case for silicon angle, right? We want to see engagements for this video, we want to know what's happening. That's a mixed transactional video media use case, right? Typical Lakehouse use case. The next one is to build more rich applications, transactional applications which have video and these elements in there, which are the engaging one. And the third one, and that's where I'm a little critical and concerned, is it's really the base platform for artificial intelligence, right? To run deep learning to run things automatically because they have all the data in one place can create in one way. >>And that's where Oracle, I know that Ron talked about Invidia for a moment, but that's where Oracle doesn't have the strongest best story. Nonetheless, the two other main use cases of the lake house are very strong, very well only concern is four 50 terabyte sounds long. It's an arbitrary limitation. Yeah, sounds as big. So for the start, and it's the first word, they can make that bigger. You don't want your lake house to be limited and the terabyte sizes or any even petabyte size because you want to have the certainty. I can put everything in there that I think it might be relevant without knowing what questions to ask and query those questions. >>Yeah. And you know, in the early days of no schema on right, it just became a mess. But now technology has evolved to allow us to actually get more value out of that data. Data lake. Data swamp is, you know, not much more, more, more, more logical. But, and I want to get in, in a moment, I want to come back to how you think the competitors are gonna respond. Are they gonna have to sort of do a more of a converged approach? AWS in particular? But before I do, Ron, I want to ask you a question about autopilot because I heard Larry Ellison's keynote and he was talking about how, you know, most security issues are human errors with autonomy and autonomous database and things like autopilot. We take care of that. It's like autonomous vehicles, they're gonna be safer. And I went, well maybe, maybe someday. So Oracle really tries to emphasize this, that every time you see an announcement from Oracle, they talk about new, you know, autonomous capabilities. It, how legit is it? Do people care? What about, you know, what's new for heatwave Lakehouse? How much of a differentiator, Ron, do you really think autopilot is in this cloud database space? >>Yeah, I think it will definitely enhance the overall proposition. I don't think people are gonna buy, you know, lake house exclusively cause of autopilot capabilities, but when they look at the overall picture, I think it will be an added capability bonus to Oracle's benefit. And yeah, I think it's kind of one of these age old questions, how much do you automate and what is the bounce to strike? And I think we all understand with the automatic car, autonomous car analogy that there are limitations to being able to use that. However, I think it's a tool that basically every organization out there needs to at least have or at least evaluate because it goes to the point of it helps with ease of use, it helps make automation more balanced in terms of, you know, being able to test, all right, let's automate this process and see if it works well, then we can go on and switch on on autopilot for other processes. >>And then, you know, that allows, for example, the specialists to spend more time on business use cases versus, you know, manual maintenance of, of the cloud database and so forth. So I think that actually is a, a legitimate value proposition. I think it's just gonna be a case by case basis. Some organizations are gonna be more aggressive with putting automation throughout their processes throughout their organization. Others are gonna be more cautious. But it's gonna be, again, something that will help the overall Oracle proposition. And something that I think will be used with caution by many organizations, but other organizations are gonna like, hey, great, this is something that is really answering a real problem. And that is just easing the use of these databases, but also being able to better handle the automation capabilities and benefits that come with it without having, you know, a major screwup happened and the process of transitioning to more automated capabilities. >>Now, I didn't attend cloud world, it's just too many red eyes, you know, recently, so I passed. But one of the things I like to do at those events is talk to customers, you know, in the spirit of the truth, you know, they, you know, you'd have the hallway, you know, track and to talk to customers and they say, Hey, you know, here's the good, the bad and the ugly. So did you guys, did you talk to any customers my SQL Heatwave customers at, at cloud world? And and what did you learn? I don't know, Mark, did you, did you have any luck and, and having some, some private conversations? >>Yeah, I had quite a few private conversations. The one thing before I get to that, I want disagree with one point Ron made, I do believe there are customers out there buying the heat wave service, the MySEQ heat wave server service because of autopilot. Because autopilot is really revolutionary in many ways in the sense for the MySEQ developer in that it, it auto provisions, it auto parallel loads, IT auto data places it auto shape predictions. It can tell you what machine learning models are going to tell you, gonna give you your best results. And, and candidly, I've yet to meet a DBA who didn't wanna give up pedantic tasks that are pain in the kahoo, which they'd rather not do and if it's long as it was done right for them. So yes, I do think people are buying it because of autopilot and that's based on some of the conversations I had with customers at Oracle Cloud World. >>In fact, it was like, yeah, that's great, yeah, we get fantastic performance, but this really makes my life easier and I've yet to meet a DBA who didn't want to make their life easier. And it does. So yeah, I've talked to a few of them. They were excited. I asked them if they ran into any bugs, were there any difficulties in moving to it? And the answer was no. In both cases, it's interesting to note, my sequel is the most popular database on the planet. Well, some will argue that it's neck and neck with SQL Server, but if you add in Mariah DB and ProCon db, which are forks of MySQL, then yeah, by far and away it's the most popular. And as a result of that, everybody for the most part has typically a my sequel database somewhere in their organization. So this is a brilliant situation for anybody going after MyQ, but especially for heat wave. And the customers I talk to love it. I didn't find anybody complaining about it. And >>What about the migration? We talked about TCO earlier. Did your t does your TCO analysis include the migration cost or do you kind of conveniently leave that out or what? >>Well, when you look at migration costs, there are different kinds of migration costs. By the way, the worst job in the data center is the data migration manager. Forget it, no other job is as bad as that one. You get no attaboys for doing it. Right? And then when you screw up, oh boy. So in real terms, anything that can limit data migration is a good thing. And when you look at Data Lake, that limits data migration. So if you're already a MySEQ user, this is a pure MySQL as far as you're concerned. It's just a, a simple transition from one to the other. You may wanna make sure nothing broke and every you, all your tables are correct and your schema's, okay, but it's all the same. So it's a simple migration. So it's pretty much a non-event, right? When you migrate data from an O LTP to an O L A P, that's an ETL and that's gonna take time. >>But you don't have to do that with my SQL heat wave. So that's gone when you start talking about machine learning, again, you may have an etl, you may not, depending on the circumstances, but again, with my SQL heat wave, you don't, and you don't have duplicate storage, you don't have to copy it from one storage container to another to be able to be used in a different database, which by the way, ultimately adds much more cost than just the other service. So yeah, I looked at the migration and again, the users I talked to said it was a non-event. It was literally moving from one physical machine to another. If they had a new version of MySEQ running on something else and just wanted to migrate it over or just hook it up or just connect it to the data, it worked just fine. >>Okay, so every day it sounds like you guys feel, and we've certainly heard this, my colleague David Foyer, the semi-retired David Foyer was always very high on heatwave. So I think you knows got some real legitimacy here coming from a standing start, but I wanna talk about the competition, how they're likely to respond. I mean, if your AWS and you got heatwave is now in your cloud, so there's some good aspects of that. The database guys might not like that, but the infrastructure guys probably love it. Hey, more ways to sell, you know, EC two and graviton, but you're gonna, the database guys in AWS are gonna respond. They're gonna say, Hey, we got Redshift, we got aqua. What's your thoughts on, on not only how that's gonna resonate with customers, but I'm interested in what you guys think will a, I never say never about aws, you know, and are they gonna try to build, in your view a converged Oola and o LTP database? You know, Snowflake is taking an ecosystem approach. They've added in transactional capabilities to the portfolio so they're not standing still. What do you guys see in the competitive landscape in that regard going forward? Maybe Holger, you could start us off and anybody else who wants to can chime in, >>Happy to, you mentioned Snowflake last, we'll start there. I think Snowflake is imitating that strategy, right? That building out original data warehouse and the clouds tasking project to really proposition to have other data available there because AI is relevant for everybody. Ultimately people keep data in the cloud for ultimately running ai. So you see the same suite kind of like level strategy, it's gonna be a little harder because of the original positioning. How much would people know that you're doing other stuff? And I just, as a former developer manager of developers, I just don't see the speed at the moment happening at Snowflake to become really competitive to Oracle. On the flip side, putting my Oracle hat on for a moment back to you, Mark and Iran, right? What could Oracle still add? Because the, the big big things, right? The traditional chasms in the database world, they have built everything, right? >>So I, I really scratched my hat and gave Nipon a hard time at Cloud world say like, what could you be building? Destiny was very conservative. Let's get the Lakehouse thing done, it's gonna spring next year, right? And the AWS is really hard because AWS value proposition is these small innovation teams, right? That they build two pizza teams, which can be fit by two pizzas, not large teams, right? And you need suites to large teams to build these suites with lots of functionalities to make sure they work together. They're consistent, they have the same UX on the administration side, they can consume the same way, they have the same API registry, can't even stop going where the synergy comes to play over suite. So, so it's gonna be really, really hard for them to change that. But AWS super pragmatic. They're always by themselves that they'll listen to customers if they learn from customers suite as a proposition. I would not be surprised if AWS trying to bring things closer together, being morely together. >>Yeah. Well how about, can we talk about multicloud if, if, again, Oracle is very on on Oracle as you said before, but let's look forward, you know, half a year or a year. What do you think about Oracle's moves in, in multicloud in terms of what kind of penetration they're gonna have in the marketplace? You saw a lot of presentations at at cloud world, you know, we've looked pretty closely at the, the Microsoft Azure deal. I think that's really interesting. I've, I've called it a little bit of early days of a super cloud. What impact do you think this is gonna have on, on the marketplace? But, but both. And think about it within Oracle's customer base, I have no doubt they'll do great there. But what about beyond its existing install base? What do you guys think? >>Ryan, do you wanna jump on that? Go ahead. Go ahead Ryan. No, no, no, >>That's an excellent point. I think it aligns with what we've been talking about in terms of Lakehouse. I think Lake House will enable Oracle to pull more customers, more bicycle customers onto the Oracle platforms. And I think we're seeing all the signs pointing toward Oracle being able to make more inroads into the overall market. And that includes garnishing customers from the leaders in, in other words, because they are, you know, coming in as a innovator, a an alternative to, you know, the AWS proposition, the Google cloud proposition that they have less to lose and there's a result they can really drive the multi-cloud messaging to resonate with not only their existing customers, but also to be able to, to that question, Dave's posing actually garnish customers onto their platform. And, and that includes naturally my sequel but also OCI and so forth. So that's how I'm seeing this playing out. I think, you know, again, Oracle's reporting is indicating that, and I think what we saw, Oracle Cloud world is definitely validating the idea that Oracle can make more waves in the overall market in this regard. >>You know, I, I've floated this idea of Super cloud, it's kind of tongue in cheek, but, but there, I think there is some merit to it in terms of building on top of hyperscale infrastructure and abstracting some of the, that complexity. And one of the things that I'm most interested in is industry clouds and an Oracle acquisition of Cerner. I was struck by Larry Ellison's keynote, it was like, I don't know, an hour and a half and an hour and 15 minutes was focused on healthcare transformation. Well, >>So vertical, >>Right? And so, yeah, so you got Oracle's, you know, got some industry chops and you, and then you think about what they're building with, with not only oci, but then you got, you know, MyQ, you can now run in dedicated regions. You got ADB on on Exadata cloud to customer, you can put that OnPrem in in your data center and you look at what the other hyperscalers are, are doing. I I say other hyperscalers, I've always said Oracle's not really a hyperscaler, but they got a cloud so they're in the game. But you can't get, you know, big query OnPrem, you look at outposts, it's very limited in terms of, you know, the database support and again, that that will will evolve. But now you got Oracle's got, they announced Alloy, we can white label their cloud. So I'm interested in what you guys think about these moves, especially the industry cloud. We see, you know, Walmart is doing sort of their own cloud. You got Goldman Sachs doing a cloud. Do you, you guys, what do you think about that and what role does Oracle play? Any thoughts? >>Yeah, let me lemme jump on that for a moment. Now, especially with the MyQ, by making that available in multiple clouds, what they're doing is this follows the philosophy they've had the past with doing cloud, a customer taking the application and the data and putting it where the customer lives. If it's on premise, it's on premise. If it's in the cloud, it's in the cloud. By making the mice equal heat wave, essentially a plug compatible with any other mice equal as far as your, your database is concern and then giving you that integration with O L A P and ML and Data Lake and everything else, then what you've got is a compelling offering. You're making it easier for the customer to use. So I look the difference between MyQ and the Oracle database, MyQ is going to capture market more market share for them. >>You're not gonna find a lot of new users for the Oracle debate database. Yeah, there are always gonna be new users, don't get me wrong, but it's not gonna be a huge growth. Whereas my SQL heatwave is probably gonna be a major growth engine for Oracle going forward. Not just in their own cloud, but in AWS and in Azure and on premise over time that eventually it'll get there. It's not there now, but it will, they're doing the right thing on that basis. They're taking the services and when you talk about multicloud and making them available where the customer wants them, not forcing them to go where you want them, if that makes sense. And as far as where they're going in the future, I think they're gonna take a page outta what they've done with the Oracle database. They'll add things like JSON and XML and time series and spatial over time they'll make it a, a complete converged database like they did with the Oracle database. The difference being Oracle database will scale bigger and will have more transactions and be somewhat faster. And my SQL will be, for anyone who's not on the Oracle database, they're, they're not stupid, that's for sure. >>They've done Jason already. Right. But I give you that they could add graph and time series, right. Since eat with, Right, Right. Yeah, that's something absolutely right. That's, that's >>A sort of a logical move, right? >>Right. But that's, that's some kid ourselves, right? I mean has worked in Oracle's favor, right? 10 x 20 x, the amount of r and d, which is in the MyQ space, has been poured at trying to snatch workloads away from Oracle by starting with IBM 30 years ago, 20 years ago, Microsoft and, and, and, and didn't work, right? Database applications are extremely sticky when they run, you don't want to touch SIM and grow them, right? So that doesn't mean that heat phase is not an attractive offering, but it will be net new things, right? And what works in my SQL heat wave heat phases favor a little bit is it's not the massive enterprise applications which have like we the nails like, like you might be only running 30% or Oracle, but the connections and the interfaces into that is, is like 70, 80% of your enterprise. >>You take it out and it's like the spaghetti ball where you say, ah, no I really don't, don't want to do all that. Right? You don't, don't have that massive part with the equals heat phase sequel kind of like database which are more smaller tactical in comparison, but still I, I don't see them taking so much share. They will be growing because of a attractive value proposition quickly on the, the multi-cloud, right? I think it's not really multi-cloud. If you give people the chance to run your offering on different clouds, right? You can run it there. The multi-cloud advantages when the Uber offering comes out, which allows you to do things across those installations, right? I can migrate data, I can create data across something like Google has done with B query Omni, I can run predictive models or even make iron models in different place and distribute them, right? And Oracle is paving the road for that, but being available on these clouds. But the multi-cloud capability of database which knows I'm running on different clouds that is still yet to be built there. >>Yeah. And >>That the problem with >>That, that's the super cloud concept that I flowed and I I've always said kinda snowflake with a single global instance is sort of, you know, headed in that direction and maybe has a league. What's the issue with that mark? >>Yeah, the problem with the, with that version, the multi-cloud is clouds to charge egress fees. As long as they charge egress fees to move data between clouds, it's gonna make it very difficult to do a real multi-cloud implementation. Even Snowflake, which runs multi-cloud, has to pass out on the egress fees of their customer when data moves between clouds. And that's really expensive. I mean there, there is one customer I talked to who is beta testing for them, the MySQL heatwave and aws. The only reason they didn't want to do that until it was running on AWS is the egress fees were so great to move it to OCI that they couldn't afford it. Yeah. Egress fees are the big issue but, >>But Mark the, the point might be you might wanna root query and only get the results set back, right was much more tinier, which been the answer before for low latency between the class A problem, which we sometimes still have but mostly don't have. Right? And I think in general this with fees coming down based on the Oracle general E with fee move and it's very hard to justify those, right? But, but it's, it's not about moving data as a multi-cloud high value use case. It's about doing intelligent things with that data, right? Putting into other places, replicating it, what I'm saying the same thing what you said before, running remote queries on that, analyzing it, running AI on it, running AI models on that. That's the interesting thing. Cross administered in the same way. Taking things out, making sure compliance happens. Making sure when Ron says I don't want to be American anymore, I want to be in the European cloud that is gets migrated, right? So tho those are the interesting value use case which are really, really hard for enterprise to program hand by hand by developers and they would love to have out of the box and that's yet the innovation to come to, we have to come to see. But the first step to get there is that your software runs in multiple clouds and that's what Oracle's doing so well with my SQL >>Guys. Amazing. >>Go ahead. Yeah. >>Yeah. >>For example, >>Amazing amount of data knowledge and, and brain power in this market. Guys, I really want to thank you for coming on to the cube. Ron Holger. Mark, always a pleasure to have you on. Really appreciate your time. >>Well all the last names we're very happy for Romanic last and moderator. Thanks Dave for moderating us. All right, >>We'll see. We'll see you guys around. Safe travels to all and thank you for watching this power panel, The Truth About My SQL Heat Wave on the cube. Your leader in enterprise and emerging tech coverage.

>>Oracle continues to enhance my sequel Heatwave at a very rapid pace. The company is now in its fourth major release since the original announcement in December 2020. 1 of the main criticisms of my sequel, Heatwave, is that it only runs on O. C I. Oracle Cloud Infrastructure and as a lock in to Oracle's Cloud. Oracle recently announced that heat wave is now going to be available in AWS Cloud and it announced its intent to bring my sequel Heatwave to Azure. So my secret heatwave on AWS is a significant TAM expansion move for Oracle because of the momentum AWS Cloud continues to show. And evidently the Heatwave Engineering team has taken the development effort from O. C I. And is bringing that to A W S with a number of enhancements that we're gonna dig into today is senior vice president. My sequel Heatwave at Oracle is back with me on a cube conversation to discuss the latest heatwave news, and we're eager to hear any benchmarks relative to a W S or any others. Nippon has been leading the Heatwave engineering team for over 10 years and there's over 100 and 85 patents and database technology. Welcome back to the show and good to see you. >>Thank you. Very happy to be back. >>Now for those who might not have kept up with the news, uh, to kick things off, give us an overview of my sequel, Heatwave and its evolution. So far, >>so my sequel, Heat Wave, is a fully managed my secret database service offering from Oracle. Traditionally, my secret has been designed and optimised for transaction processing. So customers of my sequel then they had to run analytics or when they had to run machine learning, they would extract the data out of my sequel into some other database for doing. Unlike processing or machine learning processing my sequel, Heat provides all these capabilities built in to a single database service, which is my sequel. He'd fake So customers of my sequel don't need to move the data out with the same database. They can run transaction processing and predicts mixed workloads, machine learning, all with a very, very good performance in very good price performance. Furthermore, one of the design points of heat wave is is a scale out architecture, so the system continues to scale and performed very well, even when customers have very large late assignments. >>So we've seen some interesting moves by Oracle lately. The collaboration with Azure we've we've covered that pretty extensively. What was the impetus here for bringing my sequel Heatwave onto the AWS cloud? What were the drivers that you considered? >>So one of the observations is that a very large percentage of users of my sequel Heatwave, our AWS users who are migrating of Aurora or so already we see that a good percentage of my secret history of customers are migrating from GWS. However, there are some AWS customers who are still not able to migrate the O. C. I to my secret heat wave. And the reason is because of, um, exorbitant cost, which was charges. So in order to migrate the workload from AWS to go see, I digress. Charges are very high fees which becomes prohibitive for the customer or the second example we have seen is that the latency of practising a database which is outside of AWS is very high. So there's a class of customers who would like to get the benefits of my secret heatwave but were unable to do so and with this support of my secret trip inside of AWS, these customers can now get all the grease of the benefits of my secret he trip without having to pay the high fees or without having to suffer with the poorly agency, which is because of the ws architecture. >>Okay, so you're basically meeting the customer's where they are. So was this a straightforward lifted shift from from Oracle Cloud Infrastructure to AWS? >>No, it is not because one of the design girls we have with my sequel, Heatwave is that we want to provide our customers with the best price performance regardless of the cloud. So when we decided to offer my sequel, he headed west. Um, we have optimised my sequel Heatwave on it as well. So one of the things to point out is that this is a service with the data plane control plane and the console are natively running on AWS. And the benefits of doing so is that now we can optimise my sequel Heatwave for the E. W s architecture. In addition to that, we have also announced a bunch of new capabilities as a part of the service which will also be available to the my secret history of customers and our CI, But we just announced them and we're offering them as a part of my secret history of offering on AWS. >>So I just want to make sure I understand that it's not like you just wrapped your stack in a container and stuck it into a W s to be hosted. You're saying you're actually taking advantage of the capabilities of the AWS cloud natively? And I think you've made some other enhancements as well that you're alluding to. Can you maybe, uh, elucidate on those? Sure. >>So for status, um, we have taken the mind sequel Heatwave code and we have optimised for the It was infrastructure with its computer network. And as a result, customers get very good performance and price performance. Uh, with my secret he trade in AWS. That's one performance. Second thing is, we have designed new interactive counsel for the service, which means that customers can now provision there instances with the council. But in addition, they can also manage their schemas. They can. Then court is directly from the council. Autopilot is integrated. The council we have introduced performance monitoring, so a lot of capabilities which we have introduced as a part of the new counsel. The third thing is that we have added a bunch of new security features, uh, expose some of the security features which were part of the My Secret Enterprise edition as a part of the service, which gives customers now a choice of using these features to build more secure applications. And finally, we have extended my secret autopilot for a number of old gpus cases. In the past, my secret autopilot had a lot of capabilities for Benedict, and now we have augmented my secret autopilot to offer capabilities for elderly people. Includes as well. >>But there was something in your press release called Auto thread. Pooling says it provides higher and sustained throughput. High concerns concerns concurrency by determining Apple number of transactions, which should be executed. Uh, what is that all about? The auto thread pool? It seems pretty interesting. How does it affect performance? Can you help us understand that? >>Yes, and this is one of the capabilities of alluding to which we have added in my secret autopilot for transaction processing. So here is the basic idea. If you have a system where there's a large number of old EP transactions coming into it at a high degrees of concurrency in many of the existing systems of my sequel based systems, it can lead to a state where there are few transactions executing, but a bunch of them can get blocked with or a pilot tried pulling. What we basically do is we do workload aware admission control and what this does is it figures out, what's the right scheduling or all of these algorithms, so that either the transactions are executing or as soon as something frees up, they can start executing, so there's no transaction which is blocked. The advantage to the customer of this capability is twofold. A get significantly better throughput compared to service like Aurora at high levels of concurrency. So at high concurrency, for instance, uh, my secret because of this capability Uh oh, thread pulling offers up to 10 times higher compared to Aurora, that's one first benefit better throughput. The second advantage is that the true part of the system never drops, even at high levels of concurrency, whereas in the case of Aurora, the trooper goes up, but then, at high concurrency is, let's say, starting, uh, level of 500 or something. It depends upon the underlying shit they're using the troopers just dropping where it's with my secret heatwave. The truth will never drops. Now, the ramification for the customer is that if the truth is not gonna drop, the user can start off with a small shape, get the performance and be a show that even the workload increases. They will never get a performance, which is worse than what they're getting with lower levels of concurrency. So this let's leads to customers provisioning a shape which is just right for them. And if they need, they can, uh, go with the largest shape. But they don't like, you know, over pay. So those are the two benefits. Better performance and sustain, uh, regardless of the level of concurrency. >>So how do we quantify that? I know you've got some benchmarks. How can you share comparisons with other cloud databases especially interested in in Amazon's own databases are obviously very popular, and and are you publishing those again and get hub, as you have done in the past? Take us through the benchmarks. >>Sure, So benchmarks are important because that gives customers a sense of what performance to expect and what price performance to expect. So we have run a number of benchmarks. And yes, all these benchmarks are available on guitar for customers to take a look at. So we have performance results on all the three castle workloads, ol DB Analytics and Machine Learning. So let's start with the Rdp for Rdp and primarily because of the auto thread pulling feature. We show that for the IPCC for attended dataset at high levels of concurrency, heatwave offers up to 10 times better throughput and this performance is sustained, whereas in the case of Aurora, the performance really drops. So that's the first thing that, uh, tend to alibi. Sorry, 10 gigabytes. B B C c. I can come and see the performance are the throughput is 10 times better than Aurora for analytics. We have done a comparison of my secret heatwave in AWS and compared with Red Ship Snowflake Googled inquiry, we find that the price performance of my secret heatwave compared to read ship is seven times better. So my sequel, Heat Wave in AWS, provides seven times better price performance than red ship. That's a very, uh, interesting results to us. Which means that customers of Red Shift are really going to take the service seriously because they're gonna get seven times better price performance. And this is all running in a W s so compared. >>Okay, carry on. >>And then I was gonna say, compared to like, Snowflake, uh, in AWS offers 10 times better price performance. And compared to Google, ubiquity offers 12 times better price performance. And this is based on a four terabyte p PCH workload. Results are available on guitar, and then the third category is machine learning and for machine learning, uh, for training, the performance of my secret heatwave is 25 times faster compared to that shit. So all the three workloads we have benchmark's results, and all of these scripts are available on YouTube. >>Okay, so you're comparing, uh, my sequel Heatwave on AWS to Red Shift and snowflake on AWS. And you're comparing my sequel Heatwave on a W s too big query. Obviously running on on Google. Um, you know, one of the things Oracle is done in the past when you get the price performance and I've always tried to call fouls you're, like, double your price for running the oracle database. Uh, not Heatwave, but Oracle Database on a W s. And then you'll show how it's it's so much cheaper on on Oracle will be like Okay, come on. But they're not doing that here. You're basically taking my sequel Heatwave on a W s. I presume you're using the same pricing for whatever you see to whatever else you're using. Storage, um, reserved instances. That's apples to apples on A W s. And you have to obviously do some kind of mapping for for Google, for big query. Can you just verify that for me, >>we are being more than fair on two dimensions. The first thing is, when I'm talking about the price performance for analytics, right for, uh, with my secret heat rape, the cost I'm talking about from my secret heat rape is the cost of running transaction processing, analytics and machine learning. So it's a fully loaded cost for the case of my secret heatwave. There has been I'm talking about red ship when I'm talking about Snowflake. I'm just talking about the cost of these databases for running, and it's only it's not, including the source database, which may be more or some other database, right? So that's the first aspect that far, uh, trip. It's the cost for running all three kinds of workloads, whereas for the competition, it's only for running analytics. The second thing is that for these are those services whether it's like shit or snowflakes, That's right. We're talking about one year, fully paid up front cost, right? So that's what most of the customers would pay for. Many of the customers would pay that they will sign a one year contract and pay all the costs ahead of time because they get a discount. So we're using that price and the case of Snowflake. The costs were using is their standard edition of price, not the Enterprise edition price. So yes, uh, more than in this competitive. >>Yeah, I think that's an important point. I saw an analysis by Marx Tamer on Wiki Bond, where he was doing the TCO comparisons. And I mean, if you have to use two separate databases in two separate licences and you have to do et yelling and all the labour associated with that, that that's that's a big deal and you're not even including that aspect in in your comparison. So that's pretty impressive. To what do you attribute that? You know, given that unlike, oh, ci within the AWS cloud, you don't have as much control over the underlying hardware. >>So look hard, but is one aspect. Okay, so there are three things which give us this advantage. The first thing is, uh, we have designed hateful foreign scale out architecture. So we came up with new algorithms we have come up with, like, uh, one of the design points for heat wave is a massively partitioned architecture, which leads to a very high degree of parallelism. So that's a lot of hype. Each were built, So that's the first part. The second thing is that although we don't have control over the hardware, but the second design point for heat wave is that it is optimised for commodity cloud and the commodity infrastructure so we can have another guys, what to say? The computer we get, how much network bandwidth do we get? How much of, like objects to a brand that we get in here? W s. And we have tuned heat for that. That's the second point And the third thing is my secret autopilot, which provides machine learning based automation. So what it does is that has the users workload is running. It learns from it, it improves, uh, various premieres in the system. So the system keeps getting better as you learn more and more questions. And this is the third thing, uh, as a result of which we get a significant edge over the competition. >>Interesting. I mean, look, any I SV can go on any cloud and take advantage of it. And that's, uh I love it. We live in a new world. How about machine learning workloads? What? What did you see there in terms of performance and benchmarks? >>Right. So machine learning. We offer three capabilities training, which is fully automated, running in France and explanations. So one of the things which many of our customers told us coming from the enterprise is that explanations are very important to them because, uh, customers want to know that. Why did the the system, uh, choose a certain prediction? So we offer explanations for all models which have been derailed by. That's the first thing. Now, one of the interesting things about training is that training is usually the most expensive phase of machine learning. So we have spent a lot of time improving the performance of training. So we have a bunch of techniques which we have developed inside of Oracle to improve the training process. For instance, we have, uh, metal and proxy models, which really give us an advantage. We use adaptive sampling. We have, uh, invented in techniques for paralysing the hyper parameter search. So as a result of a lot of this work, our training is about 25 times faster than that ship them health and all the data is, uh, inside the database. All this processing is being done inside the database, so it's much faster. It is inside the database. And I want to point out that there is no additional charge for the history of customers because we're using the same cluster. You're not working in your service. So all of these machine learning capabilities are being offered at no additional charge inside the database and as a performance, which is significantly faster than that, >>are you taking advantage of or is there any, uh, need not need, but any advantage that you can get if two by exploiting things like gravity. John, we've talked about that a little bit in the past. Or trainee. Um, you just mentioned training so custom silicon that AWS is doing, you're taking advantage of that. Do you need to? Can you give us some insight >>there? So there are two things, right? We're always evaluating What are the choices we have from hybrid perspective? Obviously, for us to leverage is right and like all the things you mention about like we have considered them. But there are two things to consider. One is he is a memory system. So he favours a big is the dominant cost. The processor is a person of the cost, but memory is the dominant cost. So what we have evaluated and found is that the current shape which we are using is going to provide our customers with the best price performance. That's the first thing. The second thing is that there are opportunities at times when we can use a specialised processor for vaccinating the world for a bit. But then it becomes a matter of the cost of the customer. Advantage of our current architecture is on the same hardware. Customers are getting very good performance. Very good, energetic performance in a very good machine learning performance. If you will go with the specialised processor, it may. Actually, it's a machine learning, but then it's an additional cost with the customers we need to pay. So we are very sensitive to the customer's request, which is usually to provide very good performance at a very low cost. And we feel is that the current design we have as providing customers very good performance and very good price performance. >>So part of that is architectural. The memory intensive nature of of heat wave. The other is A W s pricing. If AWS pricing were to flip, it might make more sense for you to take advantage of something like like cranium. Okay, great. Thank you. And welcome back to the benchmarks benchmarks. Sometimes they're artificial right there. A car can go from 0 to 60 in two seconds. But I might not be able to experience that level of performance. Do you? Do you have any real world numbers from customers that have used my sequel Heatwave on A W s. And how they look at performance? >>Yes, absolutely so the my Secret service on the AWS. This has been in Vera for, like, since November, right? So we have a lot of customers who have tried the service. And what actually we have found is that many of these customers, um, planning to migrate from Aurora to my secret heat rape. And what they find is that the performance difference is actually much more pronounced than what I was talking about. Because with Aurora, the performance is actually much poorer compared to uh, like what I've talked about. So in some of these cases, the customers found improvement from 60 times, 240 times, right? So he travels 100 for 240 times faster. It was much less expensive. And the third thing, which is you know, a noteworthy is that customers don't need to change their applications. So if you ask the top three reasons why customers are migrating, it's because of this. No change to the application much faster, and it is cheaper. So in some cases, like Johnny Bites, what they found is that the performance of their applications for the complex storeys was about 60 to 90 times faster. Then we had 60 technologies. What they found is that the performance of heat we have compared to Aurora was 100 and 39 times faster. So, yes, we do have many such examples from real workloads from customers who have tried it. And all across what we find is if it offers better performance, lower cost and a single database such that it is compatible with all existing by sequel based applications and workloads. >>Really impressive. The analysts I talked to, they're all gaga over heatwave, and I can see why. Okay, last question. Maybe maybe two and one. Uh, what's next? In terms of new capabilities that customers are going to be able to leverage and any other clouds that you're thinking about? We talked about that upfront, but >>so in terms of the capabilities you have seen, like they have been, you know, non stop attending to the feedback from the customers in reacting to it. And also, we have been in a wedding like organically. So that's something which is gonna continue. So, yes, you can fully expect that people not dressed and continue to in a way and with respect to the other clouds. Yes, we are planning to support my sequel. He tripped on a show, and this is something that will be announced in the near future. Great. >>All right, Thank you. Really appreciate the the overview. Congratulations on the work. Really exciting news that you're moving my sequel Heatwave into other clouds. It's something that we've been expecting for some time. So it's great to see you guys, uh, making that move, and as always, great to have you on the Cube. >>Thank you for the opportunity. >>All right. And thank you for watching this special cube conversation. I'm Dave Volonte, and we'll see you next time.

(upbeat music) >> Once a staid and boring business dominated by IBM, Oracle, and at the time newcomer Microsoft, along with a handful of wannabes, the database business has exploded in the past decade and has become a staple of financial excellence, customer experience, analytic advantage, competitive strategy, growth initiatives, visualizations, not to mention compliance, security, privacy and dozens of other important use cases and initiatives. And on the vendor's side of the house, we've seen the rapid ascendancy of cloud databases. Most notably from Snowflake, whose massive raises leading up to its IPO in late 2020 sparked a spate of interest and VC investment in the separation of compute and storage and all that elastic resource stuff in the cloud. The company joined AWS, Azure and Google to popularize cloud databases, which have become a linchpin of competitive strategies for technology suppliers. And if I get you to put your data in my database and in my cloud, and I keep innovating, I'm going to build a moat and achieve a hugely attractive lifetime customer value in a really amazing marginal economics dynamic that is going to fund my future. And I'll be able to sell other adjacent services, not just compute and storage, but machine learning and inference and training and all kinds of stuff, dozens of lucrative cloud offerings. Meanwhile, the database leader, Oracle has invested massive amounts of money to maintain its lead. It's building on its position as the king of mission critical workloads and making typical Oracle like claims against the competition. Most were recently just yesterday with another announcement around MySQL HeatWave. An extension of MySQL that is compatible with on-premises MySQLs and is setting new standards in price performance. We're seeing a dramatic divergence in strategies across the database spectrum. On the far left, we see Amazon with more than a dozen database offerings each with its own API and primitives. AWS is taking a right tool for the right job approach, often building on open source platforms and creating services that it offers to customers to solve very specific problems for developers. And on the other side of the line, we see Oracle, which is taking the Swiss Army Knife approach, converging database functionality, enabling analytic and transactional workloads to run in the same data store, eliminating the need to ETL, at the same time adding capabilities into its platform like automation and machine learning. Welcome to this database Power Panel. My name is Dave Vellante, and I'm so excited to bring together some of the most respected industry analyst in the community. Today we're going to assess what's happening in the market. We're going to dig into the competitive landscape and explore the future of database and database platforms and decode what it means to customers. Let me take a moment to welcome our guest analyst today. Matt Kimball is a vice president and principal analysts at Moor Insights and Strategy, Matt. He knows products, he knows industry, he's got real world IT expertise, and he's got all the angles 25 plus years of experience in all kinds of great background. Matt, welcome. Thanks very much for coming on theCUBE. Holgar Mueller, friend of theCUBE, vice president and principal analyst at Constellation Research in depth knowledge on applications, application development, knows developers. He's worked at SAP and Oracle. And then Bob Evans is Chief Content Officer and co-founder of the Acceleration Economy, founder and principle of Cloud Wars. Covers all kinds of industry topics and great insights. He's got awesome videos, these three minute hits. If you haven't seen 'em, checking them out, knows cloud companies, his Cloud Wars minutes are fantastic. And then of course, Marc Staimer is the founder of Dragon Slayer Research. A frequent contributor and guest analyst at Wikibon. He's got a wide ranging knowledge across IT products, knows technology really well, can go deep. And then of course, Ron Westfall, Senior Analyst and Director Research Director at Futurum Research, great all around product trends knowledge. Can take, you know, technical dives and really understands competitive angles, knows Redshift, Snowflake, and many others. Gents, thanks so much for taking the time to join us in theCube today. It's great to have you on, good to see you. >> Good to be here, thanks for having us. >> Thanks, Dave. >> All right, let's start with an around the horn and briefly, if each of you would describe, you know, anything I missed in your areas of expertise and then you answer the following question, how would you describe the state of the database, state of platform market today? Matt Kimball, please start. >> Oh, I hate going first, but that it's okay. How would I describe the world today? I would just in one sentence, I would say, I'm glad I'm not in IT anymore, right? So, you know, it is a complex and dangerous world out there. And I don't envy IT folks I'd have to support, you know, these modernization and transformation efforts that are going on within the enterprise. It used to be, you mentioned it, Dave, you would argue about IBM versus Oracle versus this newcomer in the database space called Microsoft. And don't forget Sybase back in the day, but you know, now it's not just, which SQL vendor am I going to go with? It's all of these different, divergent data types that have to be taken, they have to be merged together, synthesized. And somehow I have to do that cleanly and use this to drive strategic decisions for my business. That is not easy. So, you know, you have to look at it from the perspective of the business user. It's great for them because as a DevOps person, or as an analyst, I have so much flexibility and I have this thing called the cloud now where I can go get services immediately. As an IT person or a DBA, I am calling up prevention hotlines 24 hours a day, because I don't know how I'm going to be able to support the business. And as an Oracle or as an Oracle or a Microsoft or some of the cloud providers and cloud databases out there, I'm licking my chops because, you know, my market is expanding and expanding every day. >> Great, thank you for that, Matt. Holgar, how do you see the world these days? You always have a good perspective on things, share with us. >> Well, I think it's the best time to be in IT, I'm not sure what Matt is talking about. (laughing) It's easier than ever, right? The direction is going to cloud. Kubernetes has won, Google has the best AI for now, right? So things are easier than ever before. You made commitments for five plus years on hardware, networking and so on premise, and I got gray hair about worrying it was the wrong decision. No, just kidding. But you kind of both sides, just to be controversial, make it interesting, right. So yeah, no, I think the interesting thing specifically with databases, right? We have this big suite versus best of breed, right? Obviously innovation, like you mentioned with Snowflake and others happening in the cloud, the cloud vendors server, where to save of their databases. And then we have one of the few survivors of the old guard as Evans likes to call them is Oracle who's doing well, both their traditional database. And now, which is really interesting, remarkable from that because Oracle it was always the power of one, have one database, add more to it, make it what I call the universal database. And now this new HeatWave offering is coming and MySQL open source side. So they're getting the second (indistinct) right? So it's interesting that older players, traditional players who still are in the market are diversifying their offerings. Something we don't see so much from the traditional tools from Oracle on the Microsoft side or the IBM side these days. >> Great, thank you Holgar. Bob Evans, you've covered this business for a while. You've worked at, you know, a number of different outlets and companies and you cover the competition, how do you see things? >> Dave, you know, the other angle to look at this from is from the customer side, right? You got now CEOs who are any sort of business across all sorts of industries, and they understand that their future success is going to be dependent on their ability to become a digital company, to understand data, to use it the right way. So as you outline Dave, I think in your intro there, it is a fantastic time to be in the database business. And I think we've got a lot of new buyers and influencers coming in. They don't know all this history about IBM and Microsoft and Oracle and you know, whoever else. So I think they're going to take a long, hard look, Dave, at some of these results and who is able to help these companies not serve up the best technology, but who's going to be able to help their business move into the digital future. So it's a fascinating time now from every perspective. >> Great points, Bob. I mean, digital transformation has gone from buzzword to imperative. Mr. Staimer, how do you see things? >> I see things a little bit differently than my peers here in that I see the database market being segmented. There's all the different kinds of databases that people are looking at for different kinds of data, and then there is databases in the cloud. And so database as cloud service, I view very differently than databases because the traditional way of implementing a database is changing and it's changing rapidly. So one of the premises that you stated earlier on was that you viewed Oracle as a database company. I don't view Oracle as a database company anymore. I view Oracle as a cloud company that happens to have a significant expertise and specialty in databases, and they still sell database software in the traditional way, but ultimately they're a cloud company. So database cloud services from my point of view is a very distinct market from databases. >> Okay, well, you gave us some good meat on the bone to talk about that. Last but not least-- >> Dave did Marc, just say Oracle's a cloud company? >> Yeah. (laughing) Take away the database, it would be interesting to have that discussion, but let's let Ron jump in here. Ron, give us your take. >> That's a great segue. I think it's truly the era of the cloud database, that's something that's rising. And the key trends that come with it include for example, elastic scaling. That is the ability to scale on demand, to right size workloads according to customer requirements. And also I think it's going to increase the prioritization for high availability. That is the player who can provide the highest availability is going to have, I think, a great deal of success in this emerging market. And also I anticipate that there will be more consolidation across platforms in order to enable cost savings for customers, and that's something that's always going to be important. And I think we'll see more of that over the horizon. And then finally security, security will be more important than ever. We've seen a spike (indistinct), we certainly have seen geopolitical originated cybersecurity concerns. And as a result, I see database security becoming all the more important. >> Great, thank you. Okay, let me share some data with you guys. I'm going to throw this at you and see what you think. We have this awesome data partner called Enterprise Technology Research, ETR. They do these quarterly surveys and each period with dozens of industry segments, they track clients spending, customer spending. And this is the database, data warehouse sector okay so it's taxonomy, so it's not perfect, but it's a big kind of chunk. They essentially ask customers within a category and buy a specific vendor, you're spending more or less on the platform? And then they subtract the lesses from the mores and they derive a metric called net score. It's like NPS, it's a measure of spending velocity. It's more complicated and granular than that, but that's the basis and that's the vertical axis. The horizontal axis is what they call market share, it's not like IDC market share, it's just pervasiveness in the data set. And so there are a couple of things that stand out here and that we can use as reference point. The first is the momentum of Snowflake. They've been off the charts for many, many, for over two years now, anything above that dotted red line, that 40%, is considered by ETR to be highly elevated and Snowflake's even way above that. And I think it's probably not sustainable. We're going to see in the next April survey, next month from those guys, when it comes out. And then you see AWS and Microsoft, they're really pervasive on the horizontal axis and highly elevated, Google falls behind them. And then you got a number of well funded players. You got Cockroach Labs, Mongo, Redis, MariaDB, which of course is a fork on MySQL started almost as protest at Oracle when they acquired Sun and they got MySQL and you can see the number of others. Now Oracle who's the leading database player, despite what Marc Staimer says, we know, (laughs) and they're a cloud player (laughing) who happens to be a leading database player. They dominate in the mission critical space, we know that they're the king of that sector, but you can see here that they're kind of legacy, right? They've been around a long time, they get a big install base. So they don't have the spending momentum on the vertical axis. Now remember this is, just really this doesn't capture spending levels, so that understates Oracle but nonetheless. So it's not a complete picture like SAP for instance is not in here, no Hana. I think people are actually buying it, but it doesn't show up here, (laughs) but it does give an indication of momentum and presence. So Bob Evans, I'm going to start with you. You've commented on many of these companies, you know, what does this data tell you? >> Yeah, you know, Dave, I think all these compilations of things like that are interesting, and that folks at ETR do some good work, but I think as you said, it's a snapshot sort of a two-dimensional thing of a rapidly changing, three dimensional world. You know, the incidents at which some of these companies are mentioned versus the volume that happens. I think it's, you know, with Oracle and I'm not going to declare my religious affiliation, either as cloud company or database company, you know, they're all of those things and more, and I think some of our old language of how we classify companies is just not relevant anymore. But I want to ask too something in here, the autonomous database from Oracle, nobody else has done that. So either Oracle is crazy, they've tried out a technology that nobody other than them is interested in, or they're onto something that nobody else can match. So to me, Dave, within Oracle, trying to identify how they're doing there, I would watch autonomous database growth too, because right, it's either going to be a big plan and it breaks through, or it's going to be caught behind. And the Snowflake phenomenon as you mentioned, that is a rare, rare bird who comes up and can grow 100% at a billion dollar revenue level like that. So now they've had a chance to come in, scare the crap out of everybody, rock the market with something totally new, the data cloud. Will the bigger companies be able to catch up and offer a compelling alternative, or is Snowflake going to continue to be this outlier. It's a fascinating time. >> Really, interesting points there. Holgar, I want to ask you, I mean, I've talked to certainly I'm sure you guys have too, the founders of Snowflake that came out of Oracle and they actually, they don't apologize. They say, "Hey, we not going to do all that complicated stuff that Oracle does, we were trying to keep it real simple." But at the same time, you know, they don't do sophisticated workload management. They don't do complex joints. They're kind of relying on the ecosystems. So when you look at the data like this and the various momentums, and we talked about the diverging strategies, what does this say to you? >> Well, it is a great point. And I think Snowflake is an example how the cloud can turbo charge a well understood concept in this case, the data warehouse, right? You move that and you find steroids and you see like for some players who've been big in data warehouse, like Sentara Data, as an example, here in San Diego, what could have been for them right in that part. The interesting thing, the problem though is the cloud hides a lot of complexity too, which you can scale really well as you attract lots of customers to go there. And you don't have to build things like what Bob said, right? One of the fascinating things, right, nobody's answering Oracle on the autonomous database. I don't think is that they cannot, they just have different priorities or the database is not such a priority. I would dare to say that it's for IBM and Microsoft right now at the moment. And the cloud vendors, you just hide that right through scripts and through scale because you support thousands of customers and you can deal with a little more complexity, right? It's not against them. Whereas if you have to run it yourself, very different story, right? You want to have the autonomous parts, you want to have the powerful tools to do things. >> Thank you. And so Matt, I want to go to you, you've set up front, you know, it's just complicated if you're in IT, it's a complicated situation and you've been on the customer side. And if you're a buyer, it's obviously, it's like Holgar said, "Cloud's supposed to make this stuff easier, but the simpler it gets the more complicated gets." So where do you place your bets? Or I guess more importantly, how do you decide where to place your bets? >> Yeah, it's a good question. And to what Bob and Holgar said, you know, the around autonomous database, I think, you know, part of, as I, you know, play kind of armchair psychologist, if you will, corporate psychologists, I look at what Oracle is doing and, you know, databases where they've made their mark and it's kind of, that's their strong position, right? So it makes sense if you're making an entry into this cloud and you really want to kind of build momentum, you go with what you're good at, right? So that's kind of the strength of Oracle. Let's put a lot of focus on that. They do a lot more than database, don't get me wrong, but you know, I'm going to short my strength and then kind of pivot from there. With regards to, you know, what IT looks at and what I would look at you know as an IT director or somebody who is, you know, trying to consume services from these different cloud providers. First and foremost, I go with what I know, right? Let's not forget IT is a conservative group. And when we look at, you know, all the different permutations of database types out there, SQL, NoSQL, all the different types of NoSQL, those are largely being deployed by business users that are looking for agility or businesses that are looking for agility. You know, the reason why MongoDB is so popular is because of DevOps, right? It's a great platform to develop on and that's where it kind of gained its traction. But as an IT person, I want to go with what I know, where my muscle memory is, and that's my first position. And so as I evaluate different cloud service providers and cloud databases, I look for, you know, what I know and what I've invested in and where my muscle memory is. Is there enough there and do I have enough belief that that company or that service is going to be able to take me to, you know, where I see my organization in five years from a data management perspective, from a business perspective, are they going to be there? And if they are, then I'm a little bit more willing to make that investment, but it is, you know, if I'm kind of going in this blind or if I'm cloud native, you know, that's where the Snowflakes of the world become very attractive to me. >> Thank you. So Marc, I asked Andy Jackson in theCube one time, you have all these, you know, data stores and different APIs and primitives and you know, very granular, what's the strategy there? And he said, "Hey, that allows us as the market changes, it allows us to be more flexible. If we start building abstractions layers, it's harder for us." I think also it was not a good time to market advantage, but let me ask you, I described earlier on that spectrum from AWS to Oracle. We just saw yesterday, Oracle announced, I think the third major enhancement in like 15 months to MySQL HeatWave, what do you make of that announcement? How do you think it impacts the competitive landscape, particularly as it relates to, you know, converging transaction and analytics, eliminating ELT, I know you have some thoughts on this. >> So let me back up for a second and defend my cloud statement about Oracle for a moment. (laughing) AWS did a great job in developing the cloud market in general and everything in the cloud market. I mean, I give them lots of kudos on that. And a lot of what they did is they took open source software and they rent it to people who use their cloud. So I give 'em lots of credit, they dominate the market. Oracle was late to the cloud market. In fact, they actually poo-pooed it initially, if you look at some of Larry Ellison's statements, they said, "Oh, it's never going to take off." And then they did 180 turn, and they said, "Oh, we're going to embrace the cloud." And they really have, but when you're late to a market, you've got to be compelling. And this ties into the announcement yesterday, but let's deal with this compelling. To be compelling from a user point of view, you got to be twice as fast, offer twice as much functionality, at half the cost. That's generally what compelling is that you're going to capture market share from the leaders who established the market. It's very difficult to capture market share in a new market for yourself. And you're right. I mean, Bob was correct on this and Holgar and Matt in which you look at Oracle, and they did a great job of leveraging their database to move into this market, give 'em lots of kudos for that too. But yesterday they announced, as you said, the third innovation release and the pace is just amazing of what they're doing on these releases on HeatWave that ties together initially MySQL with an integrated builtin analytics engine, so a data warehouse built in. And then they added automation with autopilot, and now they've added machine learning to it, and it's all in the same service. It's not something you can buy and put on your premise unless you buy their cloud customers stuff. But generally it's a cloud offering, so it's compellingly better as far as the integration. You don't buy multiple services, you buy one and it's lower cost than any of the other services, but more importantly, it's faster, which again, give 'em credit for, they have more integration of a product. They can tie things together in a way that nobody else does. There's no additional services, ETL services like Glue and AWS. So from that perspective, they're getting better performance, fewer services, lower cost. Hmm, they're aiming at the compelling side again. So from a customer point of view it's compelling. Matt, you wanted to say something there. >> Yeah, I want to kind of, on what you just said there Marc, and this is something I've found really interesting, you know. The traditional way that you look at software and, you know, purchasing software and IT is, you look at either best of breed solutions and you have to work on the backend to integrate them all and make them all work well. And generally, you know, the big hit against the, you know, we have one integrated offering is that, you lose capability or you lose depth of features, right. And to what you were saying, you know, that's the thing I found interesting about what Oracle is doing is they're building in depth as they kind of, you know, build that service. It's not like you're losing a lot of capabilities, because you're going to one integrated service versus having to use A versus B versus C, and I love that idea. >> You're right. Yeah, not only you're not losing, but you're gaining functionality that you can't get by integrating a lot of these. I mean, I can take Snowflake and integrate it in with machine learning, but I also have to integrate in with a transactional database. So I've got to have connectors between all of this, which means I'm adding time. And what it comes down to at the end of the day is expertise, effort, time, and cost. And so what I see the difference from the Oracle announcements is they're aiming at reducing all of that by increasing performance as well. Correct me if I'm wrong on that but that's what I saw at the announcement yesterday. >> You know, Marc, one thing though Marc, it's funny you say that because I started out saying, you know, I'm glad I'm not 19 anymore. And the reason is because of exactly what you said, it's almost like there's a pseudo level of witchcraft that's required to support the modern data environment right in the enterprise. And I need simpler faster, better. That's what I need, you know, I am no longer wearing pocket protectors. I have turned from, you know, break, fix kind of person, to you know, business consultant. And I need that point and click simplicity, but I can't sacrifice, you know, a depth of features of functionality on the backend as I play that consultancy role. >> So, Ron, I want to bring in Ron, you know, it's funny. So Matt, you mentioned Mongo, I often and say, if Oracle mentions you, you're on the map. We saw them yesterday Ron, (laughing) they hammered RedShifts auto ML, they took swipes at Snowflake, a little bit of BigQuery. What were your thoughts on that? Do you agree with what these guys are saying in terms of HeatWaves capabilities? >> Yes, Dave, I think that's an excellent question. And fundamentally I do agree. And the question is why, and I think it's important to know that all of the Oracle data is backed by the fact that they're using benchmarks. For example, all of the ML and all of the TPC benchmarks, including all the scripts, all the configs and all the detail are posted on GitHub. So anybody can look at these results and they're fully transparent and replicate themselves. If you don't agree with this data, then by all means challenge it. And we have not really seen that in all of the new updates in HeatWave over the last 15 months. And as a result, when it comes to these, you know, fundamentals in looking at the competitive landscape, which I think gives validity to outcomes such as Oracle being able to deliver 4.8 times better price performance than Redshift. As well as for example, 14.4 better price performance than Snowflake, and also 12.9 better price performance than BigQuery. And so that is, you know, looking at the quantitative side of things. But again, I think, you know, to Marc's point and to Matt's point, there are also qualitative aspects that clearly differentiate the Oracle proposition, from my perspective. For example now the MySQL HeatWave ML capabilities are native, they're built in, and they also support things such as completion criteria. And as a result, that enables them to show that hey, when you're using Redshift ML for example, you're having to also use their SageMaker tool and it's running on a meter. And so, you know, nobody really wants to be running on a meter when, you know, executing these incredibly complex tasks. And likewise, when it comes to Snowflake, they have to use a third party capability. They don't have the built in, it's not native. So the user, to the point that he's having to spend more time and it increases complexity to use auto ML capabilities across the Snowflake platform. And also, I think it also applies to other important features such as data sampling, for example, with the HeatWave ML, it's intelligent sampling that's being implemented. Whereas in contrast, we're seeing Redshift using random sampling. And again, Snowflake, you're having to use a third party library in order to achieve the same capabilities. So I think the differentiation is crystal clear. I think it definitely is refreshing. It's showing that this is where true value can be assigned. And if you don't agree with it, by all means challenge the data. >> Yeah, I want to come to the benchmarks in a minute. By the way, you know, the gentleman who's the Oracle's architect, he did a great job on the call yesterday explaining what you have to do. I thought that was quite impressive. But Bob, I know you follow the financials pretty closely and on the earnings call earlier this month, Ellison said that, "We're going to see HeatWave on AWS." And the skeptic in me said, oh, they must not be getting people to come to OCI. And then they, you remember this chart they showed yesterday that showed the growth of HeatWave on OCI. But of course there was no data on there, it was just sort of, you know, lines up and to the right. So what do you guys think of that? (Marc laughs) Does it signal Bob, desperation by Oracle that they can't get traction on OCI, or is it just really a smart tame expansion move? What do you think? >> Yeah, Dave, that's a great question. You know, along the way there, and you know, just inside of that was something that said Ellison said on earnings call that spoke to a different sort of philosophy or mindset, almost Marc, where he said, "We're going to make this multicloud," right? With a lot of their other cloud stuff, if you wanted to use any of Oracle's cloud software, you had to use Oracle's infrastructure, OCI, there was no other way out of it. But this one, but I thought it was a classic Ellison line. He said, "Well, we're making this available on AWS. We're making this available, you know, on Snowflake because we're going after those users. And once they see what can be done here." So he's looking at it, I guess you could say, it's a concession to customers because they want multi-cloud. The other way to look at it, it's a hunting expedition and it's one of those uniquely I think Oracle ways. He said up front, right, he doesn't say, "Well, there's a big market, there's a lot for everybody, we just want on our slice." Said, "No, we are going after Amazon, we're going after Redshift, we're going after Aurora. We're going after these users of Snowflake and so on." And I think it's really fairly refreshing these days to hear somebody say that, because now if I'm a buyer, I can look at that and say, you know, to Marc's point, "Do they measure up, do they crack that threshold ceiling? Or is this just going to be more pain than a few dollars savings is worth?" But you look at those numbers that Ron pointed out and that we all saw in that chart. I've never seen Dave, anything like that. In a substantive market, a new player coming in here, and being able to establish differences that are four, seven, eight, 10, 12 times better than competition. And as new buyers look at that, they're going to say, "What the hell are we doing paying, you know, five times more to get a poor result? What's going on here?" So I think this is going to rattle people and force a harder, closer look at what these alternatives are. >> I wonder if the guy, thank you. Let's just skip ahead of the benchmarks guys, bring up the next slide, let's skip ahead a little bit here, which talks to the benchmarks and the benchmarking if we can. You know, David Floyer, the sort of semiretired, you know, Wikibon analyst said, "Dave, this is going to force Amazon and others, Snowflake," he said, "To rethink actually how they architect databases." And this is kind of a compilation of some of the data that they shared. They went after Redshift mostly, (laughs) but also, you know, as I say, Snowflake, BigQuery. And, like I said, you can always tell which companies are doing well, 'cause Oracle will come after you, but they're on the radar here. (laughing) Holgar should we take this stuff seriously? I mean, or is it, you know, a grain salt? What are your thoughts here? >> I think you have to take it seriously. I mean, that's a great question, great point on that. Because like Ron said, "If there's a flaw in a benchmark, we know this database traditionally, right?" If anybody came up that, everybody will be, "Oh, you put the wrong benchmark, it wasn't audited right, let us do it again," and so on. We don't see this happening, right? So kudos to Oracle to be aggressive, differentiated, and seem to having impeccable benchmarks. But what we really see, I think in my view is that the classic and we can talk about this in 100 years, right? Is the suite versus best of breed, right? And the key question of the suite, because the suite's always slower, right? No matter at which level of the stack, you have the suite, then the best of breed that will come up with something new, use a cloud, put the data warehouse on steroids and so on. The important thing is that you have to assess as a buyer what is the speed of my suite vendor. And that's what you guys mentioned before as well, right? Marc said that and so on, "Like, this is a third release in one year of the HeatWave team, right?" So everybody in the database open source Marc, and there's so many MySQL spinoffs to certain point is put on shine on the speed of (indistinct) team, putting out fundamental changes. And the beauty of that is right, is so inherent to the Oracle value proposition. Larry's vision of building the IBM of the 21st century, right from the Silicon, from the chip all the way across the seven stacks to the click of the user. And that what makes the database what Rob was saying, "Tied to the OCI infrastructure," because designed for that, it runs uniquely better for that, that's why we see the cross connect to Microsoft. HeatWave so it's different, right? Because HeatWave runs on cheap hardware, right? Which is the breadth and butter 886 scale of any cloud provider, right? So Oracle probably needs it to scale OCI in a different category, not the expensive side, but also allow us to do what we said before, the multicloud capability, which ultimately CIOs really want, because data gravity is real, you want to operate where that is. If you have a fast, innovative offering, which gives you more functionality and the R and D speed is really impressive for the space, puts away bad results, then it's a good bet to look at. >> Yeah, so you're saying, that we versus best of breed. I just want to sort of play back then Marc a comment. That suite versus best of breed, there's always been that trade off. If I understand you Holgar you're saying that somehow Oracle has magically cut through that trade off and they're giving you the best of both. >> It's the developing velocity, right? The provision of important features, which matter to buyers of the suite vendor, eclipses the best of breed vendor, then the best of breed vendor is in the hell of a potential job. >> Yeah, go ahead Marc. >> Yeah and I want to add on what Holgar just said there. I mean the worst job in the data center is data movement, moving the data sucks. I don't care who you are, nobody likes it. You never get any kudos for doing it well, and you always get the ah craps, when things go wrong. So it's in- >> In the data center Marc all the time across data centers, across cloud. That's where the bleeding comes. >> It's right, you get beat up all the time. So nobody likes to move data, ever. So what you're looking at with what they announce with HeatWave and what I love about HeatWave is it doesn't matter when you started with it, you get all the additional features they announce it's part of the service, all the time. But they don't have to move any of the data. You want to analyze the data that's in your transactional, MySQL database, it's there. You want to do machine learning models, it's there, there's no data movement. The data movement is the key thing, and they just eliminate that, in so many ways. And the other thing I wanted to talk about is on the benchmarks. As great as those benchmarks are, they're really conservative 'cause they're underestimating the cost of that data movement. The ETLs, the other services, everything's left out. It's just comparing HeatWave, MySQL cloud service with HeatWave versus Redshift, not Redshift and Aurora and Glue, Redshift and Redshift ML and SageMaker, it's just Redshift. >> Yeah, so what you're saying is what Oracle's doing is saying, "Okay, we're going to run MySQL HeatWave benchmarks on analytics against Redshift, and then we're going to run 'em in transaction against Aurora." >> Right. >> But if you really had to look at what you would have to do with the ETL, you'd have to buy two different data stores and all the infrastructure around that, and that goes away so. >> Due to the nature of the competition, they're running narrow best of breed benchmarks. There is no suite level benchmark (Dave laughs) because they created something new. >> Well that's you're the earlier point they're beating best of breed with a suite. So that's, I guess to Floyer's earlier point, "That's going to shake things up." But I want to come back to Bob Evans, 'cause I want to tap your Cloud Wars mojo before we wrap. And line up the horses, you got AWS, you got Microsoft, Google and Oracle. Now they all own their own cloud. Snowflake, Mongo, Couchbase, Redis, Cockroach by the way they're all doing very well. They run in the cloud as do many others. I think you guys all saw the Andreessen, you know, commentary from Sarah Wang and company, to talk about the cost of goods sold impact of cloud. So owning your own cloud has to be an advantage because other guys like Snowflake have to pay cloud vendors and negotiate down versus having the whole enchilada, Safra Catz's dream. Bob, how do you think this is going to impact the market long term? >> Well, Dave, that's a great question about, you know, how this is all going to play out. If I could mention three things, one, Frank Slootman has done a fantastic job with Snowflake. Really good company before he got there, but since he's been there, the growth mindset, the discipline, the rigor and the phenomenon of what Snowflake has done has forced all these bigger companies to really accelerate what they're doing. And again, it's an example of how this intense competition makes all the different cloud vendors better and it provides enormous value to customers. Second thing I wanted to mention here was look at the Adam Selipsky effect at AWS, took over in the middle of May, and in Q2, Q3, Q4, AWS's growth rate accelerated. And in each of those three quotas, they grew faster than Microsoft's cloud, which has not happened in two or three years, so they're closing the gap on Microsoft. The third thing, Dave, in this, you know, incredibly intense competitive nature here, look at Larry Ellison, right? He's got his, you know, the product that for the last two or three years, he said, "It's going to help determine the future of the company, autonomous database." You would think he's the last person in the world who's going to bring in, you know, in some ways another database to think about there, but he has put, you know, his whole effort and energy behind this. The investments Oracle's made, he's riding this horse really hard. So it's not just a technology achievement, but it's also an investment priority for Oracle going forward. And I think it's going to form a lot of how they position themselves to this new breed of buyer with a new type of need and expectations from IT. So I just think the next two or three years are going to be fantastic for people who are lucky enough to get to do the sorts of things that we do. >> You know, it's a great point you made about AWS. Back in 2018 Q3, they were doing about 7.4 billion a quarter and they were growing in the mid forties. They dropped down to like 29% Q4, 2020, I'm looking at the data now. They popped back up last quarter, last reported quarter to 40%, that is 17.8 billion, so they more doubled and they accelerated their growth rate. (laughs) So maybe that pretends, people are concerned about Snowflake right now decelerating growth. You know, maybe that's going to be different. By the way, I think Snowflake has a different strategy, the whole data cloud thing, data sharing. They're not trying to necessarily take Oracle head on, which is going to make this next 10 years, really interesting. All right, we got to go, last question. 30 seconds or less, what can we expect from the future of data platforms? Matt, please start. >> I have to go first again? You're killing me, Dave. (laughing) In the next few years, I think you're going to see the major players continue to meet customers where they are, right. Every organization, every environment is, you know, kind of, we use these words bespoke in Snowflake, pardon the pun, but Snowflakes, right. But you know, they're all opinionated and unique and what's great as an IT person is, you know, there is a service for me regardless of where I am on my journey, in my data management journey. I think you're going to continue to see with regards specifically to Oracle, I think you're going to see the company continue along this path of being all things to all people, if you will, or all organizations without sacrificing, you know, kind of richness of features and sacrificing who they are, right. Look, they are the data kings, right? I mean, they've been a database leader for an awful long time. I don't see that going away any time soon and I love the innovative spirit they've brought in with HeatWave. >> All right, great thank you. Okay, 30 seconds, Holgar go. >> Yeah, I mean, the interesting thing that we see is really that trend to autonomous as Oracle calls or self-driving software, right? So the database will have to do more things than just store the data and support the DVA. It will have to show it can wide insights, the whole upside, it will be able to show to one machine learning. We haven't really talked about that. How in just exciting what kind of use case we can get of machine learning running real time on data as it changes, right? So, which is part of the E5 announcement, right? So we'll see more of that self-driving nature in the database space. And because you said we can promote it, right. Check out my report about HeatWave latest release where I post in oracle.com. >> Great, thank you for that. And Bob Evans, please. You're great at quick hits, hit us. >> Dave, thanks. I really enjoyed getting to hear everybody's opinion here today and I think what's going to happen too. I think there's a new generation of buyers, a new set of CXO influencers in here. And I think what Oracle's done with this, MySQL HeatWave, those benchmarks that Ron talked about so eloquently here that is going to become something that forces other companies, not just try to get incrementally better. I think we're going to see a massive new wave of innovation to try to play catch up. So I really take my hat off to Oracle's achievement from going to, push everybody to be better. >> Excellent. Marc Staimer, what do you say? >> Sure, I'm going to leverage off of something Matt said earlier, "Those companies that are going to develop faster, cheaper, simpler products that are going to solve customer problems, IT problems are the ones that are going to succeed, or the ones who are going to grow. The one who are just focused on the technology are going to fall by the wayside." So those who can solve more problems, do it more elegantly and do it for less money are going to do great. So Oracle's going down that path today, Snowflake's going down that path. They're trying to do more integration with third party, but as a result, aiming at that simpler, faster, cheaper mentality is where you're going to continue to see this market go. >> Amen brother Marc. >> Thank you, Ron Westfall, we'll give you the last word, bring us home. >> Well, thank you. And I'm loving it. I see a wave of innovation across the entire cloud database ecosystem and Oracle is fueling it. We are seeing it, with the native integration of auto ML capabilities, elastic scaling, lower entry price points, et cetera. And this is just going to be great news for buyers, but also developers and increased use of open APIs. And so I think that is really the key takeaways. Just we're going to see a lot of great innovation on the horizon here. >> Guys, fantastic insights, one of the best power panel as I've ever done. Love to have you back. Thanks so much for coming on today. >> Great job, Dave, thank you. >> All right, and thank you for watching. This is Dave Vellante for theCube and we'll see you next time. (soft music)

>>from the Cube Studios in Palo Alto in Boston, connecting with thought leaders all around the world. This is a cube conversation. >>Hey, welcome back. You're ready, Jeffrey here with the Cuban Apollo Alto studios today, and we're excited. You know, we're slowly coming out of the, uh, out of the summer season. We're getting ready to jump back into the fall. Season, of course, is still covet. Everything is still digital. But you know, what we're seeing is a digital events allow a lot of things that you couldn't do in the physical space. Mainly get a lot more people to attend that don't have to get in airplanes and file over the country. So to preview this brand new inaugural event that's coming up in about a month, we have We have a new guest. He's Dave and Everen. He is the senior vice president of marketing. Former ran tous. Dave. Great to see you. >>Happy to be here today. Thank you. >>Yeah. So tell us about this inaugural event. You know, we did an event with Miranda's years ago. I had to look it up like 2014. 15. Open stack was hot and you guys sponsored a community event in the Bay Area because the open stack events used to move all over the country each and every year. But you guys said, and the top one here in the Bay Area. But now you're launching something brand new based on some new activity that you guys have been up to over the last several months. So let us give us give us the word. >>Yeah, absolutely. So we definitely have been organizing community events in a variety of open source communities over the years. And, you know, we saw really, really good success with with the Cube And are those events in opens tax Silicon Valley days? And, you know, with the way things have gone this year, we've really seen that virtual events could be very successful and provide a new, maybe slightly different form of engagement but still very high level of engagement for our guests and eso. We're excited to put this together and invite the entire cloud native industry to join us and learn about some of the things that Mantis has been working on in recent months. A zwelling as some of the interesting things that are going on in the Cloud native and kubernetes community >>Great. So it's the inaugural event is called Moran Sous launchpad 2020. The Wares and the Winds in September 16th. So we're about a month away and it's all online is their registration. Costars is free for the community. >>It's absolutely free. Eso everyone is welcome to attend You. Just visit Miranda's dot com and you'll see the info for registering for the event and we'd love it. We love to see you there. It's gonna be a fantastic event. We have multiple tracks catering to developers, operators, general industry. Um, you know, participants in the community and eso we'd be happy to see you on join us on and learn about some of the some of the things we're working on. >>That's awesome. So let's back up a step for people that have been paying as close attention as they might have. Right? So you guys purchase, um, assets from Docker at the end of last year, really taken over there, they're they're kind of enterprise solutions, and you've been doing some work with that. Now, what's interesting is we we cover docker con, um, A couple of months ago, a couple three months ago. Time time moves fast. They had a tremendously successful digital event. 70,000 registrants, people coming from all over the world. I think they're physical. Event used to be like four or 5000 people at the peak, maybe 6000 Really tremendous success. But a lot of that success was driven, really by the by the strength of the community. The docker community is so passionate. And what struck me about that event is this is not the first time these people get together. You know, this is not ah, once a year, kind of sharing of information and sharing ideas, but kind of the passion and and the friendships and the sharing of information is so, so good. You know, it's a super or, um, rich development community. You guys have really now taken advantage of that. But you're doing your Miranda's thing. You're bringing your own technology to it and really taking it to more of an enterprise solution. So I wonder if you can kind of walk people through the process of, you know, you have the acquisition late last year. You guys been hard at work. What are we gonna see on September 16. >>Sure, absolutely. And, you know, just thio Give credit Thio Docker for putting on an amazing event with Dr Khan this year. Uh, you know, you mentioned 70,000 registrants. That's an astounding number. And you know, it really is a testament thio. You know, the community that they've built over the years and continue to serve eso We're really, really happy for Docker as they kind of move into, you know, the next the next path in their journey and, you know, focus more on the developer oriented, um, solution and go to market. So, uh, they did a fantastic job with the event. And, you know, I think that they continue toe connect with their community throughout the year on That's part of what drives What drove so many attendees to the event assed faras our our history and progress with with Dr Enterprise eso. As you mentioned mid November last year, we did acquire Doctor Enterprise assets from Docker Inc and, um, right away we noticed tremendous synergy in our product road maps and even in the in the team's eso that came together really, really quickly and we started executing on a Siris of releases. Um that are starting Thio, you know, be introduced into the market. Um, you know, one was introduced in late May and that was the first major release of Dr Enterprise produced exclusively by more antis. And we're going to announce at the launch pad 2020 event. Our next major release of the Doctor Enterprise Technology, which will for the first time include kubernetes related in life cycle management related technology from Mirant is eso. It's a huge milestone for our company. Huge benefit Thio our customers on and the broader user community around Dr Enterprise. We're super excited. Thio provide a lot of a lot of compelling and detailed content around the new technology that will be announcing at the event. >>So I'm looking at the at the website with with the agenda and there's a little teaser here right in the middle of the spaceship Docker Enterprise Container Cloud. So, um, and I glanced into you got a great little layout, five tracks, keynote track D container track operations and I t developer track and keep track. But I did. I went ahead and clicked on the keynote track and I see the big reveal so I love the opening keynote at at 8 a.m. On the 76 on the September 16th is right. Um, I, Enel CEO who have had on many, many times, has the big reveal Docker Enterprise Container Cloud. So without stealing any thunder, uh, can you give us any any little inside inside baseball on on what people should expect or what they can get excited about for that big announcement? >>Sure, absolutely so I definitely don't want to steal any thunder from Adrian, our CEO. But you know, we did include a few Easter eggs, so to speak, in the website on Dr Enterprise. Container Cloud is absolutely the biggest story out of the bunch eso that's visible on the on the rocket ship as you noticed, and in the agenda it will be revealed during Adrian's keynote, and every every word in the product name is important, right? So Dr Enterprise, based on Dr Enterprise Platform Container Cloud and there's the new word in there really is Cloud eso. I think, um, people are going to be surprised at the groundbreaking territory that were forging with with this release along the lines of a cloud experience and what we are going to provide to not only I t operations and the Op Graders and Dev ops for cloud environment, but also for the developers and the experience that we could bring to developers As they become more dependent on kubernetes and get more hands on with kubernetes. We think that we're going thio provide ah lot of ways for them to be more empowered with kubernetes while at the same time lowering the bar, the bar or the barrier of entry for kubernetes. As many enterprises have have told us that you know kubernetes can be difficult for the broader developer community inside the organization Thio interact with right? So this is, uh, you know, a strategic underpinning of our our product strategy. And this is really the first step in a non going launch of technologies that we're going to make bigger netease easier for developing. >>I was gonna say the other Easter egg that's all over the agenda, as I'm just kind of looking through the agenda. It's kubernetes on 80 infrastructure multi cloud kubernetes Miranda's open stack on kubernetes. So Goober Netease plays a huge part and you know, we talk a lot about kubernetes at all the events that we cover. But as you said, kind of the new theme that we're hearing a little bit more Morris is the difficulty and actually managing it so looking, kind of beyond the actual technology to the operations and the execution in production. And it sounds like you guys might have a few things up your sleeve to help people be more successful in in and actually kubernetes in production. >>Yeah, absolutely. So, uh, kubernetes is the focus of most of the companies in our space. Obviously, we think that we have some ideas for how we can, you know, really begin thio enable enable it to fulfill its promise as the operating system for the cloud eso. If we think about the ecosystem that's formed around kubernetes, uh, you know, it's it's now really being held back on Lee by adoption user adoption. And so that's where our focus in our product strategy really lives is around. How can we accelerate the move to kubernetes and accelerate the move to cloud native applications on? But in order to provide that acceleration catalyst, you need to be able to address the needs of not only the operators and make their lives easier while still giving them the tools they need for things like policy enforcement and operational insights. At the same time, Foster, you know, a grassroots, um, upswell of developer adoption within their company on bond Really help the I t. Operations team serve their customers the developers more effectively. >>Well, Dave, it sounds like a great event. We we had a great time covering those open stack events with you guys. We've covered the doctor events for years and years and years. Eso super engaged community and and thanks for, you know, inviting us back Thio to cover this inaugural event as well. So it should be terrific. Everyone just go to Miranda's dot com. The big pop up Will will jump up. You just click on the button and you can see the full agenda on get ready for about a month from now. When when the big reveal, September 16th will happen. Well, Dave, thanks for sharing this quick update with us. And I'm sure we're talking a lot more between now in, uh, in the 16 because I know there's a cube track in there, so we look forward to interview in our are our guests is part of the part of the program. >>Absolutely. Eso welcome everyone. Join us at the event and, uh, you know, stay tuned for the big reveal. >>Everybody loves a big reveal. All right, well, thanks a lot, Dave. So he's Dave. I'm Jeff. You're watching the Cube. Thanks for watching. We'll see you next time.

from the cube Studios in Palo Alto in Boston connecting with thought leaders all around the world this is a cute conversation hi I'm Stu minimun and welcome to this special presentation we have a launch from Dell technologies updates to the BX rail family we're gonna do things a little bit different here we actually have a launch video from Janet champion of Dell technologies and the way we do things a lot of times is analysts get a little preview or when you're watching things you might have questions on it though rather than me just walking it are you watching herself I actually brought in a couple of Dell technologies expert two of our cube alumni happy to welcome back to the program Jonathan Segal he is the vice president of product marketing and Chad Dunn who's the vice president at price today of product management both of them with Dell technologies gentlemen thanks so much for joining us it was too great to be here all right and so what we're gonna do is we're gonna be rolling the video here I've got a button I'm gonna press Andrew will stop it here and then we'll kind of dig in a little bit go into some questions when we're all done we're actually holding a crowd chat where you will be able to ask your questions talk to the expert and everything and so a little bit different way to do a product announcement hope you enjoy it and with that it's VX rail taking API to the extremes is is the theme we'll see you know how what that means and everything but without any further ado it but let's look fanon take the video away hello and welcome my name is Shannon champion and I'm looking forward to taking you through what's new with the ex rail let's get started we have a lot to talk about our launch covers new announcements addressing use cases across the core edge and cloud and spans both new hardware platforms and options as well as the latest in software innovations so let's jump right in before we talk about our announcements let's talk about where customers are adopting the ex rail today first of all on behalf of the entire Dell technologies and BX Rail teams I want to thank each of our over 8,000 customers big and small in virtually every industry who have chosen the x rail to address a broad range of workloads deploying nearly a hundred thousand nodes to date thank you our promise to you is that we will add new functionality improve serviceability and support new use cases so that we deliver the most value to you whether in the core at the edge or for the cloud in the core the X rail from day one has been a catalyst to accelerate IT transformation many of our customers started here and many will continue to leverage VX rail to simply extend and enhance your VMware environment now we can support even more demanding applications such as in-memory databases like s AP HANA and more AI and ML applications with support for more and more powerful GPUs at the edge video surveillance which also uses GPUs by the way is an example of a popular use case leveraging the X rail alongside external storage and right now we all know the enhanced role that IT is playing and as it relates to VDI the X Rail has always been a great option for that in the cloud it's all about kubernetes and how dell technologies cloud platform which is VCF on the x rail can deliver consistent infrastructure for both traditional and cloud native applications and we're doing that together with VMware the X ray o is the only jointly engineered HCI system built with VMware for VMware environments designed to enhance the native VMware experience this joint engineering with VMware and investments in software innovation together deliver an optimized operational experience at reduced risk for our customers all right so Shannon talked a bit about you know the important role of IP of course right now with the global pandemic going on it's really you know calling in you know essential things you know putting you know platforms to the test so I'd really love to hear what both of you are hearing from customers also you know VDI of course you know in the early days it was HDI only does VDI now we know there are many solutions but remote work is you know putting that back front and center so John why don't we start with you is you know what you're absolutely so first of all us - thank you I want to do a shout out to our BX real customers around the world it's really been humbling inspiring and just amazing to see the impact of our bx real customers around the world and what they're having on on human progress here you know just for a few examples there are genomics companies that we have running the X rail that have a row about testing at scale we also have research universities out in the Netherlands on doing the antibody detection the US Navy has stood up a hosta floating Hospital >> of course care for those in need so look we are here to help that's been our message to our customers but it's amazing to see how much they're helping society during this so just just a pleasure there but as you mentioned just to hit on the the VDI comments so it's your points do you know HCI and vxr8 EDI that was initially use case years ago and it's been great to see how many of our existing VX real customers have been able to inhibit very quickly leveraging via trail to add and to help bring their remote workforce you know online and support them with your existing VX rail because V it really is flexible it is agile to be able to support those multiple workloads and in addition to that we've also rolled out some new VDI bundles to make it simpler for customers more cost-effective catered to everything from knowledge workers to multimedia workers you name it you know from 250 desktops up to a thousand but again back to your point BX rail ci is well beyond video it had crossed the chasm a couple years ago actually and you know where VDI now is less than a third of the typical workloads any of our customers out there it supports now a range of workloads as you heard from Shannon whether it's video surveillance whether it's general purpose only to mission-critical applications now with SAV ha so you know this is this has changed the game for sure but the range of workloads and the flexibility of yet rail is what's really helping our existing customers from this pandemic we've seen customers really embrace HCI for a number of workloads in their environments from the ones that we serve all knew and loved back in the the initial days of of HCI now the mission-critical things now to cloud native workloads as well and you know sort of the efficiencies that customers are able to get from HCI and specifically VX rail gives them that ability to pivot when these you know shall we say unexpected circumstances arise and I think if that's informing their their decisions and their opinions on what their IT strategies look like as they move forward they want that same level of agility and the ability to react quickly with our overall infrastructure excellent want to get into the announcements what I want my team actually your team gave me access to the CIO from the city of Amarillo so maybe they can dig up that footage talk about how fast they pivoted you know using VX rail to really spin up things fast so let's hear from the announcements first and then definitely want to share that that customer story a little bit later so let's get to the actual news that and it's gonna share okay now what's new I am pleased to announce a number of exciting updates and new platforms to further enable IT modernization across core edge and cloud I will cover each of these announcements in more detail demonstrating how only the X rail can offer the breadth of platform configurations automation orchestration and lifecycle management across a fully integrated hardware and software full stack with consistent simple side operations to address the broadest range of traditional and modern applications I'll start with hybrid cloud and recap what you may have seen in the Dell technologies cloud announcements just a few weeks ago related to VMware cloud foundation on the X rail then I'll cover two brand new VX rail hardware platforms and additional options and finally circle back to talk about the latest enhancements to our VX rail HCI system software capabilities for lifecycle management let's get started with our new cloud offerings based on the ex rail you xrail is the HCI foundation for dell technologies cloud platform bringing automation and financial models similar to public cloud to on-premises environments VMware recently introduced cloud foundation for dotto which is based on vSphere 7 as you likely know by now vSphere 7 was definitely an exciting and highly anticipated release in keeping with our synchronous release commitment we introduced the XR l 7 based on vSphere 7 in late April which was within 30 days of VMware's release two key areas that VMware focused on were embedding containers and kubernetes into vSphere unifying them with virtual machines and the second is improving the work experience for vSphere administrators with vSphere lifecycle manager or VL CM I'll address the second point a bit in terms of how the X rail fits in in a moment for V cf4 with tansu based on vSphere 7 customers now have access to a hybrid cloud platform that supports native kubernetes workloads and management as well as your traditional vm based workloads and this is now available with VCF 4 on the ex rel 7 the X rails tight integration with VMware cloud foundation delivers a simple and direct path not only to the hybrid cloud but also to deliver kubernetes a cloud scale with one complete automated platform the second cloud announcement is also exciting recent VCF for networking advancements have made it easier than ever to get started with hybrid cloud because we're now able to offer a more accessible consolidated architecture and with that Dell technologies cloud platform can now be deployed with a four node configuration lowering the cost of an entry-level hybrid cloud this enables customers to start smaller and grow their cloud deployment over time VCF on the x rail can now be deployed in two different ways for small environments customers can utilize a consolidated architecture which starts with just four nodes since the management and workload domains share resources in this architecture it's ideal for getting started with an entry-level cloud to run general-purpose virtualized workloads with a smaller entry point both in terms of required infrastructure footprint as well as cost but still with a consistent cloud operating model for larger environments we're dedicated resources and role based access control to separate different sets of workloads is usually preferred you can choose to deploy a standard architecture which starts at 8 nodes for independent management and workload domains a standard implementation is ideal for customers running applications that require dedicated workload domains that includes horizon VDI and vSphere with kubernetes all right John there's definitely been a lot of interest in our community around everything that VMware's doing with vSphere 7 understand if you wanted to use the kubernetes piece you know it's it's VCF as that so we you know we've seen the announcements delt partnering there helped us connect that story between you know really the the VMware strategy and how they've talked about cloud and how you know where does the X rail fit in that overall Delta cloud story absolutely so so first of all is through the x-ray of course is integral to the Delta cloud strategy you know it's been VCF on bx r l equals the delta cloud platform and this is our flagship on-prem cloud offering that we've been able to enable operational consistency across any cloud right whether it's on prem in the edge or in a public cloud and we've seen the delta cloud platform embraced by customers for a couple key reasons one is it offers the fastest hybrid cloud deployment in the market and this is really you know thanks to a new subscription on offer that we're now offering out there we're at less than 14 days it can be set up and running and really the deltek cloud does bring a lot of flexibility in terms of consumption models overall comes to the extra secondly I would say is fast and easy upgrades I mean this is this is really this is what VX real brings to the table for all our clothes if you will and it's especially critical in the cloud so the full automation of lifecycle management across the hardware and software stack boss the VMware software stack and in the Dell software however we're supporting that together this enables essentially the third thing which is customers can just relax right they can be rest assured that their infrastructure will be continuously validated and always be in a continuously validated state and this this is the kind of thing that you know those three value propositions together really fit well with with any on print cloud now you take what Shannon just mentioned and the fact that now you can build and run modern applications on the same the x-ray link structure alongside traditional applications this is a game changer yeah it I love you know I remember in the early days that about CI how does that fit in with cloud discussion and align I've used the last couple years this you know modernize the platform then you can modernize the application though as companies are doing their full modernization this plays into what you're talking about all right let's get you know can't let ran and continue get some more before we dig into some more analysis that's good let's talk about new hardware platforms and updates that result in literally thousands of potential new configuration options covering a wide breadth of modern and traditional application needs across a range of the actual use cases first up I am incredibly excited to announce a brand new delhi MCB x rail series the DS series this is a ruggedized durable platform that delivers the full power of the x rail for workloads at the edge in challenging environments or for space constrained areas the X ray LD series offers the same compelling benefits as the rest of the BX rail portfolio with simplicity agility and lifecycle management but in a lightweight short depth at only 20 inches it's a durable form factor that's extremely temperature resilient shock resistant and easily portable it even meets mil spec standards that means you have the full power of lifecycle automation with VX rail HCI system software and 24 by 7 single point of support enabling you to rapidly react to business needs no matter the location or how harsh the conditions so whether you're deploying a data center at a mobile command base running real-time GPS mapping on-the-go or implementing video surveillance in remote areas you can ensure availability integrity and confidence for every workload with the new VX Rail ruggedized D series had would love for you to bring us in a little bit you know that what customer requirement bringing bringing this to market I I remember seeing you know Dell servers ruggedized of course edge you know really important growth to build on what John was talking about clouds so yeah Chad bring us inside what was driving this piece of the offering sure Stu yeah you know having the the hardware platforms that can go out into some of these remote locations is really important and that's being driven by the fact that customers are looking for compute performance and storage out at some of these edges or some of the more exotic locations you know whether that's manufacturing plants oil rigs submarine ships military applications in places that we've never heard of but it's also been extending that operational simplicity of the the sort of way that you're managing your data center that has VX rails you're managing your edges the same way using the same set of tools so you don't need to learn anything else so operational simplicity is is absolutely key here but in those locations you can take a product that's designed for a data center where you're definitely controlling power cooling space and take it to some of these places where you get sand blowing or sub-zero temperatures so we built this D series that was able to go to those extreme locations with extreme heat extreme cold extreme altitude but still offer that operational simplicity if you look at the the resistance that it has to heat it can go from around operates at a 45 degrees Celsius or 113 degrees Fahrenheit range but it can do an excursion up to 55 °c or 131 degrees Fahrenheit for up to eight hours it's also resisted the heats and dust vibration it's very lightweight short depth in fact it's only 20 inches deep this is a smallest form factor obviously that we have in the BX rail family and it's also built to to be able to withstand sudden shocks it's certified it was stand 40 G's of shock and operation of the 15,000 feet of elevation it's pretty high and you know this is this is sort of like where were skydivers go to when they weren't the real real thrill of skydiving where you actually the oxygen to to be a put that out to their milspec certified so mil-std 810g which i keep right beside my bed and read every night and it comes with a VX rail stick hardening package is packaging scripts so that you can auto lock down the rail environment and we've got a few other certifications that are on the roadmap now for for naval chakra quirements EMI and radiation immunity of all that yeah you know it's funny I remember when weights the I first launched it was like oh well everything's going to white boxes and it's going to be you know massive you know no differentiation between everything out there if you look at what you're offering if you look at how public clouds build their things what I call it a few years poor is there's a pure optimization so you need scale you need similarities but you know you need to fit some you know very specific requirements lots of places so interesting stuff yeah certifications you know always keep your teams busy alright let's get back to Shannon we are also introducing three other hardware based editions first a new VX rail eseries model based on were the first time AMD epic processors these single socket 1u nodes offered dual socket performance with CPU options that scale from 8 to 64 cores up to a terabyte of memory and multiple storage options making it an ideal platform for desktop VDI analytics and computer-aided design next the addition of the latest NVIDIA Quadro RT X GPUs brings the most significant advancement in computer graphics in over a decade to professional workflows designers and artists across industries can now expand the boundary of what's possible working with the largest and most complex graphics rendering deep learning and visual computing workloads and Intel obtain DC persistent memory is here and it offers high performance and significantly increase memory capacity with data persistence at an affordable price persistence is a critical feature that maintains data integrity even when power is lost enabling quicker recovery and less downtime with support for Intel obtain DC persistent memory customers can expand in memory intensive workloads and use cases like sa P Hana alright let's finally dig into our HCI system software which is the core differentiation for the xrail regardless of your workload or platform choice our joint engineering with VMware and investments in the x-ray HCI system software innovation together deliver an optimized operational experience at reduced risk for our customers under the covers the xrail offers best-in-class Hardware married with VMware HCI software either vcn or VCF but what makes us different stems from our investments to integrate the two Dell technologies has a dedicated VX rail team of about 400 people to build market sell and support a fully integrated hyper-converged system that team has also developed our unique the X rail HDI system software which is a suite of integrated software elements that extend VMware native capabilities to deliver a seamless automated operational experience that customers cannot find elsewhere the key components of the x rail HDI system software are shown around the arc here that include the X rail manager full stack lifecycle management ecosystem connectors and support I don't have time to get into all the details of these elements today but if you're interested in learning more I encourage you to meet our experts and I will tell you how to do that in a moment I touched on VLC M being a key feature to vSphere seven earlier and I'd like to take the opportunity to expand on that a bit in the context of the xrail lifecycle management the LCM adds valuable automation to the execution of updates for customers but it doesn't eliminate the manual work still needed to define and package the updates and validate all of the components prior to applying them with the X ray all customers have all of these areas addressed automatically on their behalf freeing them to put their time into other important functions for their business customers tell us that lifecycle management continues to be a major source of the maintenance effort they put into their infrastructure and then it tends to lead to overburden IT staff that it can cause disruptions to the business if not managed effectively and that it isn't the most efficient economically Automation of lifecycle management in VX Rail results in the utmost simplicity from a customer experience perspective and offers operational freedom from maintaining infrastructure but as shown here our customers not only realize greater IT team efficiencies they have also reduced downtime with fewer unplanned outages and reduced overall cost of operations with the xrail HCI system software intelligent lifecycle management upgrades of the fully integrated hardware and software stack are automated keeping clusters in continuously validated States while minimizing risks and operational costs how do we ensure continuously validated States Furby xrail the x-ray labs execute an extensive automated repeatable process on every firmware and software upgrade and patch to ensure clusters are in continuously validated states of the customer's choosing across their VX rail environment the VX rail labs are constantly testing analyzing optimising and sequencing all of the components in the upgrade to execute in a single package for the full stack all the while the x rail is backed by Delhi MCS world-class services and support with a single point of contact for both hardware and software IT productivity skyrockets with single-click non-disruptive upgrades of the fully integrated hardware and software stack without the need to do extensive research and testing taking you to the next VX rail version of your choice while always in a continuously validated state you can also confidently execute automated VX rail upgrades no matter what hardware generation or node types are in the cluster they don't have to all be the same and upgrades with VX rail are faster and more efficient with leap frogging simply choose any VX rail version you desire and be assured you will get there in a validated state while seamlessly bypassing any other release in between only the ex rail can do that all right so Chad you know the the lifecycle management piece that Jana was just talking about is you know not the sexiest it's often underappreciated you know there's not only the years of experience but the continuous work you're doing you know reminds me back you know the early V sand deployments versus VX rail jointly develop you know jointly tested between Dell and VMware so you know bring us inside why you know 2020 lifecycle management still you know a very important piece especially in the VL family yeah let's do I think it's sexy but I'm pretty big nerd yes even more the larger the deployments come when you start to look at data centers full of VX rails and all the different hardware software firmware combinations that could exist out there it's really the value that you get out of that VX r l HTI system software that Shannon was talking about and how its optimized around the VMware use case very tightly integrated with each VMware component of course and the intelligence of being able to do all the firmware all of the drivers all of the software altogether tremendous value to our customers but to deliver that we really need to make a fairly large investment so she Anna mentioned we've run about twenty five thousand hours of testing across each major release four patches Express patches that's about seven thousand hours for each of those so obviously there's a lot of parallelism and and we're always developing new test scenarios for each release that we need to build in as we as we introduce new functionality one of the key things that were able to do as Shannon mentioned is to be able to leapfrog releases and get you to that next validated state we've got about 100 engineers just working on creating and executing those test cases on a continuous basis and obviously a huge amount of automation and then when we talk about that investment to execute those tests that's well north of sixty million dollars of investment in our lab in fact we've got just over two thousand VH rail units in our testbed across the u.s. Shanghai China and corn island so a massive amount of testing of each of those those components to make sure that they operate together in a validated state yeah well you know absolutely it's super important not only for the day one but the day two deployments but I think this actually be a great place for us to bring in that customer that Dell gave me access to so we've got the CIO of Amarillo Texas he was an existing VX rail customer and he's going to explain what happened as to how he needed to react really fast to support the work from home initiative as well as you know we get to hear in his words the value of what lifecycle management means though Andrew if we could queue up that that customer segment please it was it's been massive and it's been interesting to see the IT team absorb it you know as we mature and they I think they embrace the ability to be innovative and to work with our departments but this instance really justified why I was driving progress so so fervently why it was so urgent today three years ago we the answer would have been no there would have been we wouldn't have been in a place where we could adapt with it with the x-ray all in place you know in a week we spun up hundreds of instant phones we spawned us a seventy five person call center in a day and a half for our public health we will allow multiple applications for Public Health so they could do remote clinics it's given us the flexibility to be able to to roll out new solutions very quickly and be very adaptive and it's not only been apparent to my team but it's really made an impact on the business and now what I'm seeing is those those are my customers that were a little lagging or a little conservative or understanding the impact of modernizing the way they do business because it makes them adaptable as well all right so rich you talked to a bunch about the the efficiencies that they tie put place how about that that overall just managed you know you talked about how fast you spun up these new VDI instances you need to be able to do things much simpler so you know how does the overall lifecycle management fit into this discussion it makes it so much easier and you know in the in the old environment one it took a lot of man-hours to make change it was it was very disruptive when we did make change this it overburdened I guess that's the word I'm looking for it really over overburdened our staff it cost disruption to business it was it cost-efficient and then you simple things like you know I've worked for multi billion-dollar companies where we had massive QA environments that replicated production simply can't afford that at local government you know having the sort of environment lets me do a scaled-down QA environment and still get the benefit of rolling out non disruptive change as I said earlier it's allow us to take all of those cycles that we were spending on lifecycle management because it's greatly simplified and move those resources and rescale them in in other areas where we can actually have more impact on the business it's hard to be innovated when a hundred percent of your cycles are just keeping the ship afloat all right well you know nothing better than hearing straight from the end-user you know public sector reacting very fast to the Cova 19 and you know you heard him he said if this had hit his before he had run this project he would not have been able to respond so I think everybody out there understands if I didn't actually have access to the latest technology you know it would be much harder all right I'm looking forward to doing the crowd chat and everybody else digging with questions and get follow-up but a little bit more I believe one more announcement he came and got for us though let's roll the final video clip in our latest software release the x-ray of 4.7 dot 510 we continue to add new automation and self-service features new functionality enables you to schedule and run upgrade health checks in advance of upgrades to ensure clusters are in a ready state for the next upgrade or patch this is extremely valuable for customers that have stringent upgrade windows as they can be assured the clusters will seamlessly upgrade within that window of course running health checks on a regular basis also helps ensure that your clusters are always ready for unscheduled patches and security updates we are also offering more flexibility and getting all nodes or clusters to a common release level with the ability to reimage nodes or clusters to a specific the xrail version or down Rev one or more more nodes that may be shipped at a higher Rev than the existing cluster this enables you to easily choose your validated state when adding new nodes or repurposing nodes in cluster to sum up all of our announcements whether you are accelerating data center modernization extending HCI to harsh edge environments deploying an on-premises Dell technologies cloud platform to create a developer ready kubernetes infrastructure BX Rail is there delivering a turnkey experience that enables you to continuously innovate realize operational freedom and predictably evolve the x rail provides an extensive breadth of platform configurations automation and lifecycle management across the integrated hardware and software full stack and consistent hybrid cloud operations to address the broadest range of traditional and modern applications across core edge and cloud I now invite you to engage with us first the virtual passport program is an opportunity to have some fun while learning about the ex rails new features and functionality and score some sweet digital swag while you're at it it delivered via an automated via an augmented reality app all you need is your device so go to the x-ray is slash passport to get started and secondly if you have any questions about anything I talked about or want a deeper conversation we encourage you to join one of our exclusive VX rail meet the experts sessions available for a limited time first-come first-served just go to the x-ray dot is slash expert session to learn more you all right well obviously with everyone being remote there's different ways we're looking to engage so we've got the crowd chat right after this but John gives a little bit more is that how Del's making sure to stay in close contact with customers and what you've got firfer options for them yeah absolutely so as Shannon said so in lieu of not having Dell tech world this year in person where we could have those great in-person interactions and answer questions whether it's in the booth or you know in in meeting rooms you know we are going to have these meet the experts sessions over the next couple of weeks and look we're gonna put our best and brightest from our technical community and make them accessible to to everyone out there so again definitely encourage you we're trying new things here in this virtual environment to ensure that we could still stay in touch answer questions be responsive and really looking forward to you know having these conversations over the next couple weeks all right well John and Chad thank you so much we definitely look forward to the conversation here in int in you'd if you're here live definitely go down below do it if you're watching this on demand you can see the full transcript of it at crowd chat /vx rocks sorry V xrail rocks for myself Shannon on the video John and Chad Andrew man in the booth there thank you so much for watching and go ahead and join the crowd chat

>> Announcer: From the Cube studios in Palo Alto in Boston, connecting with thought leaders all around the world, this is theCube Conversation. >> Hi, I'm Stu Miniman. And welcome to this special presentation. We have a launch from Dell Technologies updates from the VxRail family. We're going to do things a little bit different here. We actually have a launch video Shannon Champion, of Dell Technologies. And the way we do things a lot of times, is, analysts get a little preview or when you're watching things. You might have questions on it. So, rather than me just wanting it, or you wanting yourself I actually brought in a couple of Dell Technologies expertS two of our Cube alumni, happy to welcome you back to the program. Jon Siegal, he is the Vice President of Product Marketing, and Chad Dunn, who's the Vice President of Product Management, both of them with Dell Technologies. Gentlemen, thanks so much for joining us. >> Good to see you Stu. >> Great to be here. >> All right, and so what we're going to do is we're going to be rolling the video here. I've got a button I'm going to press, Andrew will stop it here and then we'll kind of dig in a little bit, go into some questions when we're all done. We're actually holding a crowd chat, where you will be able to ask your questions, talk to the experts and everything. And so a little bit different way to do a product announcement. Hope you enjoy it. And with that, it's VxRail. Taking HCI to the extremes is the theme. We'll see what that means and everything. But without any further ado, let's let Shannon take the video away. >> Hello, and welcome. My name is Shannon Champion, and I'm looking forward to taking you through what's new with VxRail. Let's get started. We have a lot to talk about. Our launch covers new announcements addressing use cases across the Core, Edge and Cloud and spans both new hardware platforms and options, as well as the latest in software innovations. So let's jump right in. Before we talk about our announcements, let's talk about where customers are adopting VxRail today. First of all, on behalf of the entire Dell Technologies and VxRail teams, I want to thank each of our over 8000 customers, big and small in virtually every industry, who've chosen VxRail to address a broad range of workloads, deploying nearly 100,000 nodes today. Thank you. Our promise to you is that we will add new functionality, improve serviceability, and support new use cases, so that we deliver the most value to you, whether in the Core, at the Edge or for the Cloud. In the Core, VxRail from day one has been a catalyst to accelerate IT transformation. Many of our customers started here and many will continue to leverage VxRail to simply extend and enhance your VMware environment. Now we can support even more demanding applications such as In-Memory databases, like SAP HANA, and more AI and ML applications, with support for more and more powerful GPUs. At the Edge, video surveillance, which also uses GPUs, by the way, is an example of a popular use case leveraging VxRail alongside external storage. And right now we all know the enhanced role that IT is playing. And as it relates to VDI, VxRail has always been a great option for that. In the Cloud, it's all about Kubernetes, and how Dell Technologies Cloud platform, which is VCF on VxRail can deliver consistent infrastructure for both traditional and Cloud native applications. And we're doing that together with VMware. VxRail is the only jointly engineered HCI system built with VMware for VMware environments, designed to enhance the native VMware experience. This joint engineering with VMware and investments in software innovation together deliver an optimized operational experience at reduced risk for our customers. >> Alright, so Shannon talked a bit about, the important role of IT Of course right now, with the global pandemic going on. It's really, calling in, essential things, putting, platforms to the test. So, I really love to hear what both of you are hearing from customers. Also, VDI, of course, in the early days, it was, HCI-only-does-VDI. Now, we know there are many solutions, but remote work is putting that back front and center. So, Jon, why don't we start with you as the what is (muffled speaking) >> Absolutely. So first of all, Stu, thank you, I want to do a shout out to our VxRail customers around the world. It's really been humbling, inspiring, and just amazing to see The impact of our VxRail customers around the world and what they're having on on human progress here. Just for a few examples, there are genomics companies that we have running VxRail that have rolled out testing at scale. We also have research universities out in the Netherlands, doing the antibody detection. The US Navy has stood up a floating hospital to of course care for those in need. So we are here to help that's been our message to our customers, but it's amazing to see how much they're helping society during this. So just just a pleasure there. But as you mentioned, just to hit on the VDI comments, so to your points too, HCI, VxRail, VDI, that was an initial use case years ago. And it's been great to see how many of our existing VxRail customers have been able to pivot very quickly leveraging VxRail to add and to help bring their remote workforce online and support them with their existing VxRail. Because VxRail is flexible, it is agile, to be able to support those multiple workloads. And in addition to that, we've also rolled out some new VDI bundles to make it simpler for customers more cost effective cater to everything from knowlEdge workers to multimedia workers. You name it, you know from 250, desktops up to 1000. But again, back to your point VxRail, HCI, is well beyond VDI, it crossed the chasm a couple years ago actually. And VDI now is less than a third of the typical workloads, any of our customers out there, it supports now a range of workloads that you heard from Shannon, whether it's video surveillance, whether it's general purpose, all the way to mission critical applications now with SAP HAN. So, this has changed the game for sure. But the range of work loads and the flexibility of the actual rules which really helping our existing customers during this pandemic. >> Yeah, I agree with you, Jon, we've seen customers really embrace HCI for a number of workloads in their environments, from the ones that we sure all knew and loved back in the initial days of HCI. Now, the mission critical things now to Cloud native workloads as well, and the sort of the efficiencies that customers are able to get from HCI. And specifically, VxRail gives them that ability to pivot. When these, shall we say unexpected circumstances arise? And I think that that's informing their their decisions and their opinions on what their IP strategies look like as they move forward. They want that same level of agility, and ability to react quickly with their overall infrastructure. >> Excellent. Now I want to get into the announcements. What I want my team actually, your team gave me access to the CIO from the city of Amarillo, so maybe they can dig up that footage, talk about how fast they pivoted, using VxRail to really spin up things fast. So let's hear from the announcement first and then definitely want to share that that customer story a little bit later. So let's get to the actual news that Shannon's going to share. >> Okay, now what's new? I am pleased to announce a number of exciting updates and new platforms, to further enable IT modernization across Core, Edge and Cloud. I will cover each of these announcements in more detail, demonstrating how only VxRail can offer the breadth of platform configurations, automation, orchestration and Lifecycle Management, across a fully integrated hardware and software full stack with consistent, simplified operations to address the broadest range of traditional and modern applications. I'll start with hybrid Cloud and recap what you may have seen in the Dell Technologies Cloud announcements just a few weeks ago, related to VMware Cloud foundation on VxRail. Then I'll cover two brand new VxRail hardware platforms and additional options. And finally circle back to talk about the latest enhancements to our VxRail HCI system software capabilities for Lifecycle Management. Let's get started with our new Cloud offerings based on VxRail. VxRail is the HCI foundation for Dell Technologies, Cloud Platform, bringing automation and financial models, similar to public Cloud to On-premises environments. VMware recently introduced Cloud foundation for Delta, which is based on vSphere 7.0. As you likely know by now, vSphere 7.0 was definitely an exciting and highly anticipated release. In keeping with our synchronous release commitment, we introduced VxRail 7.0 based on vSphere 7.0 in late April, which was within 30 days of VMware's release. Two key areas that VMware focused on we're embedding containers and Kubernetes into vSphere, unifying them with virtual machines. And the second is improving the work experience for vSphere administrators with vSphere Lifecycle Manager or VLCM. I'll address the second point a bit in terms of how VxRail fits in in a moment for VCF 4 with Tom Xu, based on vSphere 7.0 customers now have access to a hybrid Cloud platform that supports native Kubernetes workloads and management, as well as your traditional VM-based workloads. So containers are now first class citizens of your private Cloud alongside traditional VMs and this is now available with VCF 4.0, on VxRail 7.0. VxRail's tight integration with VMware Cloud foundation delivers a simple and direct path not only to the hybrid Cloud, but also to deliver Kubernetes at Cloud scale with one complete automated platform. The second Cloud announcement is also exciting. Recent VCF for networking advancements have made it easier than ever to get started with hybrid Cloud, because we're now able to offer a more accessible consolidated architecture. And with that Dell Technologies Cloud platform can now be deployed with a four-node configuration, lowering the cost of an entry level hybrid Cloud. This enables customers to start smaller and grow their Cloud deployment over time. VCF and VxRail can now be deployed in two different ways. For small environments, customers can utilize a consolidated architecture which starts with just four nodes. Since the management and workload domains share resources in this architecture, it's ideal for getting started with an entry level Cloud to run general purpose virtualized workloads with a smaller entry point. Both in terms of required infrastructure footprint as well as cost, but still with a Consistent Cloud operating model. For larger environments where dedicated resources and role-based access control to separate different sets of workloads is usually preferred. You can choose to deploy a standard architecture which starts at eight nodes for independent management and workload domains. A standard implementation is ideal for customers running applications that require dedicated workload domains that includes Horizon, VDI, and vSphere with Kubernetes. >> Alright, Jon, there's definitely been a lot of interest in our community around everything that VMware is doing with vSphere 7.0. understand if you wanted to use the Kubernetes piece, it's VCF as that so we've seen the announcements, Dell, partnering in there it helps us connect that story between, really the VMware strategy and how they talk about Cloud and where does VxRail fit in that overall, Delta Cloud story? >> Absolutely. So first of all Stu, the VxRail course is integral to the Delta Cloud strategy. it's been VCF on VxRail equals the Delta Cloud platform. And this is our flagship on prem Cloud offering, that we've been able to enable operational consistency across any Cloud, whether it's On-prem, in the Edge or in the public Cloud. And we've seen the Dell tech Cloud Platform embraced by customers for a couple key reasons. One is it offers the fastest hybrid Cloud deployment in the market. And this is really, thanks to a new subscription offer that we're now offering out there where in less than 14 days, it can be still up and running. And really, the Dell tech Cloud does bring a lot of flexibility in terms of consumption models, overall when it comes to VxRail. Secondly, I would say is fast and easy upgrades. This is what VxRail brings to the table for all workloads, if you will, into especially critical in the Cloud. So the full automation of Lifecycle Management across the hardware and software stack across the VMware software stack, and in the Dell software and hardware supporting that, together, this enables essentially the third thing, which is customers can just relax. They can be rest assured that their infrastructure will be continuously validated, and always be in a continuously validated state. And this is the kind of thing that those three value propositions together really fit well, with any on-prem Cloud. Now you take what Shannon just mentioned, and the fact that now you can build and run modern applications on the same VxRail infrastructure alongside traditional applications. This is a game changer. >> Yeah, I love it. I remember in the early days talking with Dunn about CI, how does that fit in with Cloud discussion and the line I've used the last couple years is, modernize the platform, then you can modernize the application. So as companies are doing their full modernization, then this plays into what you're talking about. All right, we can let Shannon continue, we can get some more before we dig into some more analysis. >> That's good. >> Let's talk about new hardware platforms and updates. that result in literally thousands of potential new configuration options. covering a wide breadth of modern and traditional application needs across a range of the actual use cases. First up, I am incredibly excited to announce a brand new Dell EMC VxRail series, the D series. This is a ruggedized durable platform that delivers the full power of VxRail for workloads at the Edge in challenging environments or for space constrained areas. VxRail D series offers the same compelling benefits as the rest of the VxRail portfolio with simplicity, agility and lifecycle management. But in a lightweight short depth at only 20 inches, it's adorable form factor that's extremely temperature-resilient, shock resistant, and easily portable. It even meets milspec standards. That means you have the full power of lifecycle automation with VxRail HCI system software and 24 by seven single point of support, enabling you to rapidly react to business needs, no matter the location or how harsh the conditions. So whether you're deploying a data center at a mobile command base, running real-time GPS mapping on the go, or implementing video surveillance in remote areas, you can ensure availability, integrity and confidence for every workload with the new VxRail ruggedized D series. >> All right, Chad we would love for you to bring us in a little bit that what customer requirement for bringing this to market. I remember seeing, Dell servers ruggedized, of course, Edge, really important growth to build on what Jon was talking about, Cloud. So, Chad, bring us inside, what was driving this piece of the offering? >> Sure Stu. Yeah, yeah, having been at the hardware platforms that can go out into some of these remote locations is really important. And that's being driven by the fact that customers are looking for compute performance and storage out at some of these Edges or some of the more exotic locations. whether that's manufacturing plants, oil rigs, submarine ships, military applications, places that we've never heard of. But it's also about extending that operational simplicity of the the sort of way that you're managing your data center that has VxRails you're managing your Edges the same way using the same set of tools. You don't need to learn anything else. So operational simplicity is absolutely key here. But in those locations, you can take a product that's designed for a data center where definitely controlling power cooling space and take it some of these places where you get sand blowing or seven to zero temperatures, could be Baghdad or it could be Ketchikan, Alaska. So we built this D series that was able to go to those extreme locations with extreme heat, extreme cold, extreme altitude, but still offer that operational simplicity. Now military is one of those applications for the rugged platform. If you look at the resistance that it has to heat, it operates at a 45 degrees Celsius or 113 degrees Fahrenheit range, but it can do an excursion up to 55 C or 131 degrees Fahrenheit for up to eight hours. It's also resistant to heat sand, dust, vibration, it's very lightweight, short depth, in fact, it's only 20 inches deep. This is a smallest form factor, obviously that we have in the VxRail family. And it's also built to be able to withstand sudden shocks certified to withstand 40 G's of shock and operation of the 15,000 feet of elevation. Pretty high. And this is sort of like wherever skydivers go to when they want the real thrill of skydiving where you actually need oxygen to, to be for that that altitude. They're milspec-certified. So, MIL-STD-810G, which I keep right beside my bed and read every night. And it comes with a VxRail stick hardening package is packaging scripts so that you can auto lock down the rail environment. And we've got a few other certifications that are on the roadmap now for naval shock requirements. EMI and radiation immunity often. >> Yeah, it's funny, I remember when we first launched it was like, "Oh, well everything's going to white boxes. "And it's going to be massive, "no differentiation between everything out there." If you look at what you're offering, if you look at how public Clouds build their things, but I called it a few years or is there's a pure optimization. So you need to scale, you need similarities but you know you need to fit some, very specific requirements, lots of places, so, interesting stuff. Yeah, certifications, always keep your teams busy. Alright, let's get back to Shannon to view on the report. >> We are also introducing three other hardware-based additions. First, a new VxRail E Series model based on where the first time AMD EPYC processors. These single socket 1U nodes, offer dual socket performance with CPU options that scale from eight to 64 Cores, up to a terabyte of memory and multiple storage options making it an ideal platform for desktop VDI analytics and computer aided design. Next, the addition of the latest Nvidia Quadro RTX GPUs brings the most significant advancement in computer graphics in over a decade to professional work flows. Designers and artists across industries can now expand the boundary of what's possible, working with the largest and most complex graphics rendering, deep learning and visual computing workloads. And Intel Optane DC persistent memory is here, and it offers high performance and significantly increased memory capacity with data persistence at an affordable price. Data persistence is a critical feature that maintains data integrity, even when power is lost, enabling quicker recovery and less downtime. With support for Intel obtain DC persistent memory customers can expand in memory intensive workloads and use cases like SAP HANA. Alright, let's finally dig into our HCI system software, which is the Core differentiation for VxRail regardless of your workload or platform choice. Our joining engineering with VMware and investments in VxRail HCI system software innovation together deliver an optimized operational experience at reduced risk for our customers. Under the covers, VxRail offers best in class hardware, married with VMware HCI software, either vSAN or VCF. But what makes us different stems from our investments to integrate the two. Dell Technologies has a dedicated VxRail team of about 400 people to build market sell and support a fully integrated hyper converged system. That team has also developed our unique VxRail HCI system software, which is a suite of integrated software elements that extend VMware native capabilities to deliver seamless, automated operational experience that customers cannot find elsewhere. The key components of VxRail HCI system software shown around the arc here that include the extra manager, full stack lifecycle management, ecosystem connectors, and support. I don't have time to get into all the details of these elements today, but if you're interested in learning more, I encourage you to meet our experts. And I will tell you how to do that in a moment. I touched on the LCM being a key feature to the vSphere 7.0 earlier and I'd like to take the opportunity to expand on that a bit in the context of VxRail Lifecycle Management. The LCM adds valuable automation to the execution of updates for customers, but it doesn't eliminate the manual work still needed to define and package the updates and validate all of the components prior to applying them. With VxRail customers have all of these areas addressed automatically on their behalf, freeing them to put their time into other important functions for their business. Customers tell us that Lifecycle management continues to be a major source of the maintenance effort they put into their infrastructure, and then it tends to lead to overburden IT staff, that it can cause disruptions to the business if not managed effectively, and that it isn't the most efficient economically. Automation of Lifecycle Management and VxRail results in the utmost simplicity from a customer experience perspective, and offers operational freedom from maintaining infrastructure. But as shown here, our customers not only realize greater IT team efficiencies, they have also reduced downtime with fewer unplanned outages, and reduced overall cost of operations. With VxRail HCI system software, intelligent Lifecycle Management upgrades of the fully integrated hardware and software stack are automated, keeping clusters and continuously validated states while minimizing risks and operational costs. How do we ensure Continuously validated states for VxRail. VxRail labs execute an extensive, automated, repeatable process on every firmware and software upgrade and patch to ensure clusters are in continuously validated states of the customers choosing across their VxRail environment. The VxRail labs are constantly testing, analyzing, optimizing, and sequencing all of the components in the upgrade to execute in a single package for the full stack. All the while VxRail is backed by Dell EMC's world class services and support with a single point of contact for both hardware and software. IT productivity skyrockets with single click non disruptive upgrades of the fully integrated hardware and software stack without the need to do extensive research and testing. taking you to the next VxRail version of your choice, while always in a continuously validated state. You can also confidently execute automated VxRail upgrades. No matter what hardware generation or node types are in the cluster. They don't have to all be the same. And upgrades with VxRail are faster and more efficient with leapfrogging simply choose any VxRail version you desire. And be assured you will get there in a validated state while seamlessly bypassing any other release in between. Only VxRail can do that. >> All right, so Chad, the lifecycle management piece that Shannon was just talking about is, not the sexiest, it's often underappreciated. There's not only the years of experience, but the continuous work you're doing, reminds me back the early vSAN deployments versus VxRail jointly developed, jointly tested between Dell and VMware. So bring us inside why, 2020 Lifecycle Management still, a very important piece, especially in the VM family line. >> Yes, Stu, I think it's sexy, but, I'm pretty big nerd. (all laughing) Yeah, this is really always been our bread and butter. And in fact, it gets even more important, the larger the deployments come, when you start to look at data centers full of VxRails and all the different hardware software, firmware combinations that could exist out there. It's really the value that you get out of that VxRail HCI system software that Shannon was talking about and how it's optimized around the VMware use case. Very tightly integrated with each VMware component, of course, and the intelligence of being able to do all the firmware, all of the drivers, all the software all together in tremendous value to our customers. But to deliver that we really need to make a fairly large investment. So as Shannon mentioned, we run about 25,000 hours of testing across Each major release for patches, express patches, that's about 7000 hours for each of those. So, obviously, there's a lot of parallelism. And we're always developing new test scenarios for each release that we need to build in as we as we introduce new functionality. And one of the key things that we're able to do, as Shannon mentioned, is to be able to leapfrog releases and get you to that next validated state. We've got about 100 engineers just working on creating and executing those test cases on a continuous basis and obviously, a huge amount of automation. And we've talked about that investment to execute those tests. That's one worth of $60 million of investment in our lab. In fact, we've got just over 2000 VxRail units in our testbed across the US, Shanghai, China and Cork, Ireland. So a massive amount of testing of each of those components to make sure that they operate together in a validated state. >> Yeah, well, absolutely, it's super important not only for the day one, but the day two deployments. But I think this actually a great place for us to bring in that customer that Dell gave me access to. So we've got the CIO of Amarillo, Texas, he was an existing VxRail customer. And he's going to explain what happened as to how he needed to react really fast to support the work-from-home initiative, as well as we get to hear in his words the value of what Lifecycle Management means. So Andrew, if we could queue up that customer segment, please? >> It's been massive and it's been interesting to see the IT team absorb it. As we mature, I think they embrace the ability to be innovative and to work with our departments. But this instance, really justified why I was driving progress. So fervently why it was so urgent today. Three years ago, the answer would have been no. We wouldn't have been in a place where we could adapt With VxRail in place, in a week we spun up hundreds of instant balls. We spun up a 75-person call center in a day and a half, for our public health. We rolled out multiple applications for public health so they could do remote clinics. It's given us the flexibility to be able to roll out new solutions very quickly and be very adaptive. And it's not only been apparent to my team, but it's really made an impact on the business. And now what I'm seeing is those of my customers that work, a little lagging or a little conservative, or understanding the impact of modernizing the way they do business because it makes them adaptable as well. >> Alright, so great, Richard, you talked a bunch about the the efficiencies that that the IT put in place, how about that, that overall just managed, you talked about how fast you spun up these new VDI instances. need to be able to do things much simpler? So how does the overall Lifecycle Management fit into this discussion? >> It makes it so much easier. And in the old environment, one, It took a lot of man hours to make change. It was very disruptive, when we did make change, it overburdened, I guess that's the word I'm looking for. It really overburdened our staff to cause disruption to business. That wasn't cost efficient. And then simple things like, I've worked for multi billion dollar companies where we had massive QA environments that replicated production, simply can't afford that at local government. Having this sort of environment lets me do a scaled down QA environment and still get the benefit of rolling out non disruptive change. As I said earlier, it's allowed us to take all of those cycles that we were spending on Lifecycle Management because it's greatly simplified, and move those resources and rescale them in other areas where we can actually have more impact on the business. It's hard to be innovative when 100% of your cycles are just keeping the ship afloat. >> All right, well, nothing better than hearing it straight from the end user, public sector reacting very fast to the COVID-19. And, if you heard him he said, if this is his, before he had run this project, he would not have been able to respond. So I think everybody out there understands, if I didn't actually have access to the latest technology, it would be much harder. All right, I'm looking forward to doing the CrowdChat letting everybody else dig in with questions and get follow up but a little bit more, I believe one more announcement he can and got for us though. Let's roll the final video clip. >> In our latest software release VxRail 4.7.510, We continue to add new automation and self service features. New functionality enables you to schedule and run upgrade health checks in advance of upgrades, to ensure clusters are in a ready state for the next upgrade or patch. This is extremely valuable for customers that have stringent upgrade windows, as they can be assured the clusters will seamlessly upgrade within that window. Of course, running health checks on a regular basis also helps ensure that your clusters are always ready for unscheduled patches and security updates. We are also offering more flexibility and getting all nodes or clusters to a common release level with the ability to reimage nodes or clusters to a specific VxRail version, or down rev one or more nodes that may be shipped at a higher rate than the existing cluster. This enables you to easily choose your validated state when adding new nodes or repurposing nodes in a cluster. To sum up all of our announcements, whether you are accelerating data sets modernization extending HCI to harsh Edge environments, deploying an on-premises Dell Technologies Cloud platform to create a developer ready Kubernetes infrastructure. VxRail is there delivering a turn-key experience that enables you to continuously innovate, realize operational freedom and predictably evolve. VxRail provides an extensive breadth of platform configurations, automation and Lifecycle Management across the integrated hardware and software full stack and consistent hybrid Cloud operations to address the broadest range of traditional and modern applications across Core, Edge and Cloud. I now invite you to engage with us. First, the virtual passport program is an opportunity to have some fun while learning about VxRail new features and functionality and sCore some sweet digital swag while you're at it. Delivered via an augmented reality app. All you need is your device. So go to vxrail.is/passport to get started. And secondly, if you have any questions about anything I talked about or want a deeper conversation, we encourage you to join one of our exclusive VxRail Meet The Experts sessions available for a limited time. First come first served, just go to vxrail.is/expertsession to learn more. >> All right, well, obviously, with everyone being remote, there's different ways we're looking to engage. So we've got the CrowdChat right after this. But Jon, give us a little bit more as to how Dell's making sure to stay in close contact with customers and what you've got for options for them. >> Yeah, absolutely. So as Shannon said, so in lieu of not having done Tech World this year in person, where we could have those great in-person interactions and answer questions, whether it's in the booth or in meeting rooms, we are going to have these Meet The Experts sessions over the next couple weeks, and we're going to put our best and brightest from our technical community and make them accessible to everyone out there. So again, definitely encourage you. We're trying new things here in this virtual environment to ensure that we can still stay in touch, answer questions, be responsive, and really looking forward to, having these conversations over the next couple of weeks. >> All right, well, Jon and Chad, thank you so much. We definitely look forward to the conversation here and continued. If you're here live, definitely go down below and do it if you're watching this on demand. You can see the full transcript of it at crowdchat.net/vxrailrocks. For myself, Shannon on the video, Jon, Chad, Andrew, man in the booth there, thank you so much for watching, and go ahead and join the CrowdChat.

>> Announcer: From the Cube studios in Palo Alto in Boston, connecting with thought leaders all around the world, this is theCube Conversation. >> Hi, I'm Stu Miniman. And welcome to this special presentation. We have a launch from Dell Technologies updates from the VxRail family. We're going to do things a little bit different here. We actually have a launch video Shannon Champion, of Dell Technologies. And the way we do things a lot of times, is, analysts get a little preview or when you're watching things. You might have questions on it. So, rather than me just wanting it, or you wanting yourself I actually brought in a couple of Dell Technologies expertS two of our Cube alumni, happy to welcome you back to the program. Jon Siegal, he is the Vice President of Product Marketing, and Chad Dunn, who's the Vice President of Product Management, both of them with Dell Technologies. Gentlemen, thanks so much for joining us. >> Good to see you Stu. >> Great to be here. >> All right, and so what we're going to do is we're going to be rolling the video here. I've got a button I'm going to press, Andrew will stop it here and then we'll kind of dig in a little bit, go into some questions when we're all done. We're actually holding a crowd chat, where you will be able to ask your questions, talk to the experts and everything. And so a little bit different way to do a product announcement. Hope you enjoy it. And with that, it's VxRail. Taking HCI to the extremes is the theme. We'll see what that means and everything. But without any further ado, let's let Shannon take the video away. >> Hello, and welcome. My name is Shannon Champion, and I'm looking forward to taking you through what's new with VxRail. Let's get started. We have a lot to talk about. Our launch covers new announcements addressing use cases across the Core, Edge and Cloud and spans both new hardware platforms and options, as well as the latest in software innovations. So let's jump right in. Before we talk about our announcements, let's talk about where customers are adopting VxRail today. First of all, on behalf of the entire Dell Technologies and VxRail teams, I want to thank each of our over 8000 customers, big and small in virtually every industry, who've chosen VxRail to address a broad range of workloads, deploying nearly 100,000 nodes today. Thank you. Our promise to you is that we will add new functionality, improve serviceability, and support new use cases, so that we deliver the most value to you, whether in the Core, at the Edge or for the Cloud. In the Core, VxRail from day one has been a catalyst to accelerate IT transformation. Many of our customers started here and many will continue to leverage VxRail to simply extend and enhance your VMware environment. Now we can support even more demanding applications such as In-Memory databases, like SAP HANA, and more AI and ML applications, with support for more and more powerful GPUs. At the Edge, video surveillance, which also uses GPUs, by the way, is an example of a popular use case leveraging VxRail alongside external storage. And right now we all know the enhanced role that IT is playing. And as it relates to VDI, VxRail has always been a great option for that. In the Cloud, it's all about Kubernetes, and how Dell Technologies Cloud platform, which is VCF on VxRail can deliver consistent infrastructure for both traditional and Cloud native applications. And we're doing that together with VMware. VxRail is the only jointly engineered HCI system built with VMware for VMware environments, designed to enhance the native VMware experience. This joint engineering with VMware and investments in software innovation together deliver an optimized operational experience at reduced risk for our customers. >> Alright, so Shannon talked a bit about, the important role of IT Of course right now, with the global pandemic going on. It's really, calling in, essential things, putting, platforms to the test. So, I really love to hear what both of you are hearing from customers. Also, VDI, of course, in the early days, it was, HCI-only-does-VDI. Now, we know there are many solutions, but remote work is putting that back front and center. So, Jon, why don't we start with you as the what is (muffled speaking) >> Absolutely. So first of all, Stu, thank you, I want to do a shout out to our VxRail customers around the world. It's really been humbling, inspiring, and just amazing to see The impact of our VxRail customers around the world and what they're having on on human progress here. Just for a few examples, there are genomics companies that we have running VxRail that have rolled out testing at scale. We also have research universities out in the Netherlands, doing the antibody detection. The US Navy has stood up a floating hospital to of course care for those in need. So we are here to help that's been our message to our customers, but it's amazing to see how much they're helping society during this. So just just a pleasure there. But as you mentioned, just to hit on the VDI comments, so to your points too, HCI, VxRail, VDI, that was an initial use case years ago. And it's been great to see how many of our existing VxRail customers have been able to pivot very quickly leveraging VxRail to add and to help bring their remote workforce online and support them with their existing VxRail. Because VxRail is flexible, it is agile, to be able to support those multiple workloads. And in addition to that, we've also rolled out some new VDI bundles to make it simpler for customers more cost effective cater to everything from knowlEdge workers to multimedia workers. You name it, you know from 250, desktops up to 1000. But again, back to your point VxRail, HCI, is well beyond VDI, it crossed the chasm a couple years ago actually. And VDI now is less than a third of the typical workloads, any of our customers out there, it supports now a range of workloads that you heard from Shannon, whether it's video surveillance, whether it's general purpose, all the way to mission critical applications now with SAP HAN. So, this has changed the game for sure. But the range of work loads and the flexibility of the actual rules which really helping our existing customers during this pandemic. >> Yeah, I agree with you, Jon, we've seen customers really embrace HCI for a number of workloads in their environments, from the ones that we sure all knew and loved back in the initial days of HCI. Now, the mission critical things now to Cloud native workloads as well, and the sort of the efficiencies that customers are able to get from HCI. And specifically, VxRail gives them that ability to pivot. When these, shall we say unexpected circumstances arise? And I think that that's informing their their decisions and their opinions on what their IP strategies look like as they move forward. They want that same level of agility, and ability to react quickly with their overall infrastructure. >> Excellent. Now I want to get into the announcements. What I want my team actually, your team gave me access to the CIO from the city of Amarillo, so maybe they can dig up that footage, talk about how fast they pivoted, using VxRail to really spin up things fast. So let's hear from the announcement first and then definitely want to share that that customer story a little bit later. So let's get to the actual news that Shannon's going to share. >> Okay, now what's new? I am pleased to announce a number of exciting updates and new platforms, to further enable IT modernization across Core, Edge and Cloud. I will cover each of these announcements in more detail, demonstrating how only VxRail can offer the breadth of platform configurations, automation, orchestration and Lifecycle Management, across a fully integrated hardware and software full stack with consistent, simplified operations to address the broadest range of traditional and modern applications. I'll start with hybrid Cloud and recap what you may have seen in the Dell Technologies Cloud announcements just a few weeks ago, related to VMware Cloud foundation on VxRail. Then I'll cover two brand new VxRail hardware platforms and additional options. And finally circle back to talk about the latest enhancements to our VxRail HCI system software capabilities for Lifecycle Management. Let's get started with our new Cloud offerings based on VxRail. VxRail is the HCI foundation for Dell Technologies, Cloud Platform, bringing automation and financial models, similar to public Cloud to On-premises environments. VMware recently introduced Cloud foundation for Delta, which is based on vSphere 7.0. As you likely know by now, vSphere 7.0 was definitely an exciting and highly anticipated release. In keeping with our synchronous release commitment, we introduced VxRail 7.0 based on vSphere 7.0 in late April, which was within 30 days of VMware's release. Two key areas that VMware focused on we're embedding containers and Kubernetes into vSphere, unifying them with virtual machines. And the second is improving the work experience for vSphere administrators with vSphere Lifecycle Manager or VLCM. I'll address the second point a bit in terms of how VxRail fits in in a moment for VCF 4 with Tom Xu, based on vSphere 7.0 customers now have access to a hybrid Cloud platform that supports native Kubernetes workloads and management, as well as your traditional VM-based workloads. So containers are now first class citizens of your private Cloud alongside traditional VMs and this is now available with VCF 4.0, on VxRail 7.0. VxRail's tight integration with VMware Cloud foundation delivers a simple and direct path not only to the hybrid Cloud, but also to deliver Kubernetes at Cloud scale with one complete automated platform. The second Cloud announcement is also exciting. Recent VCF for networking advancements have made it easier than ever to get started with hybrid Cloud, because we're now able to offer a more accessible consolidated architecture. And with that Dell Technologies Cloud platform can now be deployed with a four-node configuration, lowering the cost of an entry level hybrid Cloud. This enables customers to start smaller and grow their Cloud deployment over time. VCF and VxRail can now be deployed in two different ways. For small environments, customers can utilize a consolidated architecture which starts with just four nodes. Since the management and workload domains share resources in this architecture, it's ideal for getting started with an entry level Cloud to run general purpose virtualized workloads with a smaller entry point. Both in terms of required infrastructure footprint as well as cost, but still with a Consistent Cloud operating model. For larger environments where dedicated resources and role-based access control to separate different sets of workloads is usually preferred. You can choose to deploy a standard architecture which starts at eight nodes for independent management and workload domains. A standard implementation is ideal for customers running applications that require dedicated workload domains that includes Horizon, VDI, and vSphere with Kubernetes. >> Alright, Jon, there's definitely been a lot of interest in our community around everything that VMware is doing with vSphere 7.0. understand if you wanted to use the Kubernetes piece, it's VCF as that so we've seen the announcements, Dell, partnering in there it helps us connect that story between, really the VMware strategy and how they talk about Cloud and where does VxRail fit in that overall, Delta Cloud story? >> Absolutely. So first of all Stu, the VxRail course is integral to the Delta Cloud strategy. it's been VCF on VxRail equals the Delta Cloud platform. And this is our flagship on prem Cloud offering, that we've been able to enable operational consistency across any Cloud, whether it's On-prem, in the Edge or in the public Cloud. And we've seen the Dell tech Cloud Platform embraced by customers for a couple key reasons. One is it offers the fastest hybrid Cloud deployment in the market. And this is really, thanks to a new subscription offer that we're now offering out there where in less than 14 days, it can be still up and running. And really, the Dell tech Cloud does bring a lot of flexibility in terms of consumption models, overall when it comes to VxRail. Secondly, I would say is fast and easy upgrades. This is what VxRail brings to the table for all workloads, if you will, into especially critical in the Cloud. So the full automation of Lifecycle Management across the hardware and software stack across the VMware software stack, and in the Dell software and hardware supporting that, together, this enables essentially the third thing, which is customers can just relax. They can be rest assured that their infrastructure will be continuously validated, and always be in a continuously validated state. And this is the kind of thing that those three value propositions together really fit well, with any on-prem Cloud. Now you take what Shannon just mentioned, and the fact that now you can build and run modern applications on the same VxRail infrastructure alongside traditional applications. This is a game changer. >> Yeah, I love it. I remember in the early days talking with Dunn about CI, how does that fit in with Cloud discussion and the line I've used the last couple years is, modernize the platform, then you can modernize the application. So as companies are doing their full modernization, then this plays into what you're talking about. All right, we can let Shannon continue, we can get some more before we dig into some more analysis. >> That's good. >> Let's talk about new hardware platforms and updates. that result in literally thousands of potential new configuration options. covering a wide breadth of modern and traditional application needs across a range of the actual use cases. First up, I am incredibly excited to announce a brand new Dell EMC VxRail series, the D series. This is a ruggedized durable platform that delivers the full power of VxRail for workloads at the Edge in challenging environments or for space constrained areas. VxRail D series offers the same compelling benefits as the rest of the VxRail portfolio with simplicity, agility and lifecycle management. But in a lightweight short depth at only 20 inches, it's adorable form factor that's extremely temperature-resilient, shock resistant, and easily portable. It even meets milspec standards. That means you have the full power of lifecycle automation with VxRail HCI system software and 24 by seven single point of support, enabling you to rapidly react to business needs, no matter the location or how harsh the conditions. So whether you're deploying a data center at a mobile command base, running real-time GPS mapping on the go, or implementing video surveillance in remote areas, you can ensure availability, integrity and confidence for every workload with the new VxRail ruggedized D series. >> All right, Chad we would love for you to bring us in a little bit that what customer requirement for bringing this to market. I remember seeing, Dell servers ruggedized, of course, Edge, really important growth to build on what Jon was talking about, Cloud. So, Chad, bring us inside, what was driving this piece of the offering? >> Sure Stu. Yeah, yeah, having been at the hardware platforms that can go out into some of these remote locations is really important. And that's being driven by the fact that customers are looking for compute performance and storage out at some of these Edges or some of the more exotic locations. whether that's manufacturing plants, oil rigs, submarine ships, military applications, places that we've never heard of. But it's also about extending that operational simplicity of the the sort of way that you're managing your data center that has VxRails you're managing your Edges the same way using the same set of tools. You don't need to learn anything else. So operational simplicity is absolutely key here. But in those locations, you can take a product that's designed for a data center where definitely controlling power cooling space and take it some of these places where you get sand blowing or seven to zero temperatures, could be Baghdad or it could be Ketchikan, Alaska. So we built this D series that was able to go to those extreme locations with extreme heat, extreme cold, extreme altitude, but still offer that operational simplicity. Now military is one of those applications for the rugged platform. If you look at the resistance that it has to heat, it operates at a 45 degrees Celsius or 113 degrees Fahrenheit range, but it can do an excursion up to 55 C or 131 degrees Fahrenheit for up to eight hours. It's also resistant to heat sand, dust, vibration, it's very lightweight, short depth, in fact, it's only 20 inches deep. This is a smallest form factor, obviously that we have in the VxRail family. And it's also built to be able to withstand sudden shocks certified to withstand 40 G's of shock and operation of the 15,000 feet of elevation. Pretty high. And this is sort of like wherever skydivers go to when they want the real thrill of skydiving where you actually need oxygen to, to be for that that altitude. They're milspec-certified. So, MIL-STD-810G, which I keep right beside my bed and read every night. And it comes with a VxRail stick hardening package is packaging scripts so that you can auto lock down the rail environment. And we've got a few other certifications that are on the roadmap now for naval shock requirements. EMI and radiation immunity often. >> Yeah, it's funny, I remember when we first launched it was like, "Oh, well everything's going to white boxes. "And it's going to be massive, "no differentiation between everything out there." If you look at what you're offering, if you look at how public Clouds build their things, but I called it a few years or is there's a pure optimization. So you need to scale, you need similarities but you know you need to fit some, very specific requirements, lots of places, so, interesting stuff. Yeah, certifications, always keep your teams busy. Alright, let's get back to Shannon to view on the report. >> We are also introducing three other hardware-based additions. First, a new VxRail E Series model based on where the first time AMD EPYC processors. These single socket 1U nodes, offer dual socket performance with CPU options that scale from eight to 64 Cores, up to a terabyte of memory and multiple storage options making it an ideal platform for desktop VDI analytics and computer aided design. Next, the addition of the latest Nvidia Quadro RTX GPUs brings the most significant advancement in computer graphics in over a decade to professional work flows. Designers and artists across industries can now expand the boundary of what's possible, working with the largest and most complex graphics rendering, deep learning and visual computing workloads. And Intel Optane DC persistent memory is here, and it offers high performance and significantly increased memory capacity with data persistence at an affordable price. Data persistence is a critical feature that maintains data integrity, even when power is lost, enabling quicker recovery and less downtime. With support for Intel obtain DC persistent memory customers can expand in memory intensive workloads and use cases like SAP HANA. Alright, let's finally dig into our HCI system software, which is the Core differentiation for VxRail regardless of your workload or platform choice. Our joining engineering with VMware and investments in VxRail HCI system software innovation together deliver an optimized operational experience at reduced risk for our customers. Under the covers, VxRail offers best in class hardware, married with VMware HCI software, either vSAN or VCF. But what makes us different stems from our investments to integrate the two. Dell Technologies has a dedicated VxRail team of about 400 people to build market sell and support a fully integrated hyper converged system. That team has also developed our unique VxRail HCI system software, which is a suite of integrated software elements that extend VMware native capabilities to deliver seamless, automated operational experience that customers cannot find elsewhere. The key components of VxRail HCI system software shown around the arc here that include the extra manager, full stack lifecycle management, ecosystem connectors, and support. I don't have time to get into all the details of these elements today, but if you're interested in learning more, I encourage you to meet our experts. And I will tell you how to do that in a moment. I touched on the LCM being a key feature to the vSphere 7.0 earlier and I'd like to take the opportunity to expand on that a bit in the context of VxRail Lifecycle Management. The LCM adds valuable automation to the execution of updates for customers, but it doesn't eliminate the manual work still needed to define and package the updates and validate all of the components prior to applying them. With VxRail customers have all of these areas addressed automatically on their behalf, freeing them to put their time into other important functions for their business. Customers tell us that Lifecycle management continues to be a major source of the maintenance effort they put into their infrastructure, and then it tends to lead to overburden IT staff, that it can cause disruptions to the business if not managed effectively, and that it isn't the most efficient economically. Automation of Lifecycle Management and VxRail results in the utmost simplicity from a customer experience perspective, and offers operational freedom from maintaining infrastructure. But as shown here, our customers not only realize greater IT team efficiencies, they have also reduced downtime with fewer unplanned outages, and reduced overall cost of operations. With VxRail HCI system software, intelligent Lifecycle Management upgrades of the fully integrated hardware and software stack are automated, keeping clusters and continuously validated states while minimizing risks and operational costs. How do we ensure Continuously validated states for VxRail. VxRail labs execute an extensive, automated, repeatable process on every firmware and software upgrade and patch to ensure clusters are in continuously validated states of the customers choosing across their VxRail environment. The VxRail labs are constantly testing, analyzing, optimizing, and sequencing all of the components in the upgrade to execute in a single package for the full stack. All the while VxRail is backed by Dell EMC's world class services and support with a single point of contact for both hardware and software. IT productivity skyrockets with single click non disruptive upgrades of the fully integrated hardware and software stack without the need to do extensive research and testing. taking you to the next VxRail version of your choice, while always in a continuously validated state. You can also confidently execute automated VxRail upgrades. No matter what hardware generation or node types are in the cluster. They don't have to all be the same. And upgrades with VxRail are faster and more efficient with leapfrogging simply choose any VxRail version you desire. And be assured you will get there in a validated state while seamlessly bypassing any other release in between. Only VxRail can do that. >> All right, so Chad, the lifecycle management piece that Shannon was just talking about is, not the sexiest, it's often underappreciated. There's not only the years of experience, but the continuous work you're doing, reminds me back the early vSAN deployments versus VxRail jointly developed, jointly tested between Dell and VMware. So bring us inside why, 2020 Lifecycle Management still, a very important piece, especially in the VM family line. >> Yes, Stu, I think it's sexy, but, I'm pretty big nerd. (all laughing) Yeah, this is really always been our bread and butter. And in fact, it gets even more important, the larger the deployments come, when you start to look at data centers full of VxRails and all the different hardware software, firmware combinations that could exist out there. It's really the value that you get out of that VxRail HCI system software that Shannon was talking about and how it's optimized around the VMware use case. Very tightly integrated with each VMware component, of course, and the intelligence of being able to do all the firmware, all of the drivers, all the software all together in tremendous value to our customers. But to deliver that we really need to make a fairly large investment. So as Shannon mentioned, we run about 25,000 hours of testing across Each major release for patches, express patches, that's about 7000 hours for each of those. So, obviously, there's a lot of parallelism. And we're always developing new test scenarios for each release that we need to build in as we as we introduce new functionality. And one of the key things that we're able to do, as Shannon mentioned, is to be able to leapfrog releases and get you to that next validated state. We've got about 100 engineers just working on creating and executing those test cases on a continuous basis and obviously, a huge amount of automation. And we've talked about that investment to execute those tests. That's one worth of $60 million of investment in our lab. In fact, we've got just over 2000 VxRail units in our testbed across the US, Shanghai, China and Cork, Ireland. So a massive amount of testing of each of those components to make sure that they operate together in a validated state. >> Yeah, well, absolutely, it's super important not only for the day one, but the day two deployments. But I think this actually a great place for us to bring in that customer that Dell gave me access to. So we've got the CIO of Amarillo, Texas, he was an existing VxRail customer. And he's going to explain what happened as to how he needed to react really fast to support the work-from-home initiative, as well as we get to hear in his words the value of what Lifecycle Management means. So Andrew, if we could queue up that customer segment, please? >> It's been massive and it's been interesting to see the IT team absorb it. As we mature, I think they embrace the ability to be innovative and to work with our departments. But this instance, really justified why I was driving progress. So fervently why it was so urgent today. Three years ago, the answer would have been no. We wouldn't have been in a place where we could adapt With VxRail in place, in a week we spun up hundreds of instant balls. We spun up a 75-person call center in a day and a half, for our public health. We rolled out multiple applications for public health so they could do remote clinics. It's given us the flexibility to be able to roll out new solutions very quickly and be very adaptive. And it's not only been apparent to my team, but it's really made an impact on the business. And now what I'm seeing is those of my customers that work, a little lagging or a little conservative, or understanding the impact of modernizing the way they do business because it makes them adaptable as well. >> Alright, so great, Richard, you talked a bunch about the the efficiencies that that the IT put in place, how about that, that overall just managed, you talked about how fast you spun up these new VDI instances. need to be able to do things much simpler? So how does the overall Lifecycle Management fit into this discussion? >> It makes it so much easier. And in the old environment, one, It took a lot of man hours to make change. It was very disruptive, when we did make change, it overburdened, I guess that's the word I'm looking for. It really overburdened our staff to cause disruption to business. That wasn't cost efficient. And then simple things like, I've worked for multi billion dollar companies where we had massive QA environments that replicated production, simply can't afford that at local government. Having this sort of environment lets me do a scaled down QA environment and still get the benefit of rolling out non disruptive change. As I said earlier, it's allowed us to take all of those cycles that we were spending on Lifecycle Management because it's greatly simplified, and move those resources and rescale them in other areas where we can actually have more impact on the business. It's hard to be innovative when 100% of your cycles are just keeping the ship afloat. >> All right, well, nothing better than hearing it straight from the end user, public sector reacting very fast to the COVID-19. And, if you heard him he said, if this is his, before he had run this project, he would not have been able to respond. So I think everybody out there understands, if I didn't actually have access to the latest technology, it would be much harder. All right, I'm looking forward to doing the CrowdChat letting everybody else dig in with questions and get follow up but a little bit more, I believe one more announcement he can and got for us though. Let's roll the final video clip. >> In our latest software release VxRail 4.7.510, We continue to add new automation and self service features. New functionality enables you to schedule and run upgrade health checks in advance of upgrades, to ensure clusters are in a ready state for the next upgrade or patch. This is extremely valuable for customers that have stringent upgrade windows, as they can be assured the clusters will seamlessly upgrade within that window. Of course, running health checks on a regular basis also helps ensure that your clusters are always ready for unscheduled patches and security updates. We are also offering more flexibility and getting all nodes or clusters to a common release level with the ability to reimage nodes or clusters to a specific VxRail version, or down rev one or more nodes that may be shipped at a higher rate than the existing cluster. This enables you to easily choose your validated state when adding new nodes or repurposing nodes in a cluster. To sum up all of our announcements, whether you are accelerating data sets modernization extending HCI to harsh Edge environments, deploying an on-premises Dell Technologies Cloud platform to create a developer ready Kubernetes infrastructure. VxRail is there delivering a turn-key experience that enables you to continuously innovate, realize operational freedom and predictably evolve. VxRail provides an extensive breadth of platform configurations, automation and Lifecycle Management across the integrated hardware and software full stack and consistent hybrid Cloud operations to address the broadest range of traditional and modern applications across Core, Edge and Cloud. I now invite you to engage with us. First, the virtual passport program is an opportunity to have some fun while learning about VxRail new features and functionality and sCore some sweet digital swag while you're at it. Delivered via an augmented reality app. All you need is your device. So go to vxrail.is/passport to get started. And secondly, if you have any questions about anything I talked about or want a deeper conversation, we encourage you to join one of our exclusive VxRail Meet The Experts sessions available for a limited time. First come first served, just go to vxrail.is/expertsession to learn more. >> All right, well, obviously, with everyone being remote, there's different ways we're looking to engage. So we've got the CrowdChat right after this. But Jon, give us a little bit more as to how Dell's making sure to stay in close contact with customers and what you've got for options for them. >> Yeah, absolutely. So as Shannon said, so in lieu of not having done Tech World this year in person, where we could have those great in-person interactions and answer questions, whether it's in the booth or in meeting rooms, we are going to have these Meet The Experts sessions over the next couple weeks, and we're going to put our best and brightest from our technical community and make them accessible to everyone out there. So again, definitely encourage you. We're trying new things here in this virtual environment to ensure that we can still stay in touch, answer questions, be responsive, and really looking forward to, having these conversations over the next couple of weeks. >> All right, well, Jon and Chad, thank you so much. We definitely look forward to the conversation here and continued. If you're here live, definitely go down below and do it if you're watching this on demand. You can see the full transcript of it at crowdchat.net/vxrailrocks. For myself, Shannon on the video, Jon, Chad, Andrew, man in the booth there, thank you so much for watching, and go ahead and join the CrowdChat.

>>It's the queue covering the virtual vertical Big Data Conference 2020. Brought to you by vertical. >>Hello, everybody. Welcome to the new Normal. You're watching the Cube, and it's remote coverage of the vertical big data event on digital or gone Virtual. My name is Dave Volante, and I'm here with Colin Mahoney, who's a senior vice president at Micro Focus and the GM of Vertical Colin. Well, strange times, but the show goes on. Great to see you again. >>Good to see you too, Dave. Yeah, strange times indeed. Obviously, Safety first of everyone that we made >>a >>decision to go Virtual. I think it was absolutely the right all made it in advance of how things have transpired, but we're making the best of it and appreciate your time here, going virtual with us. >>Well, Joe and we're super excited to be here. As you know, the Cube has been at every single BDC since its inception. It's a great event. You just you just presented the key note to your to your audience, You know, it was remote. You didn't have that that live vibe. And you have a lot of fans in the vertical community But could you feel the love? >>Yeah, you know, it's >>it's hard to >>feel the love virtually, but I'll tell you what. The silver lining in all this is the reach that we have for this event now is much broader than it would have been a Z you know, you know, we brought this event back. It's been a few years since we've done it. We're super excited to do it, obviously, you know, in Boston, where it was supposed to be on location, but there wouldn't have been as many people that could participate. So the silver lining in all of this is that I think there's there's a lot of love out there we're getting, too. I have a lot of participants who otherwise would not have been able to participate in this. Both live as well. It's a lot of these assets that we're gonna have available. So, um, you know, it's out there. We've got an amazing customers and of practitioners with vertical. We've got so many have been with us for a long time. We've of course, have a lot of new customers as well that we're welcoming, so it's exciting. >>Well, it's been a while. Since you've had the BDC event, a lot of transpired. You're now part of micro focus, but I know you and I know the vertical team you guys have have not stopped. You've kept the innovation going. We've been following the announcements, but but bridge the gap between the last time. You know, we had coverage of this event and where we are today. A lot has changed. >>Oh, yeah, a lot. A lot has changed. I mean, you know, it's it's the software industry, right? So nothing stays the same. We constantly have Teoh keep going. Probably the only thing that stays the same is the name Vertical. Um and, uh, you know, you're not spending 10 which is just a phenomenal released for us. So, you know, overall, the the organization continues to grow. The dedication and commitment to this great form of vertical continues every single release we do as you know, and this hasn't changed. It's always about performance and scale and adding a whole bunch of new capabilities on that front. But it's also about are our main road map and direction that we're going towards. And I think one of the things have been great about it is that we've stayed true that from day one we haven't tried to deviate too much and get into things that are barred to outside your box. But we've really done, I think, a great job of extending vertical into places where people need a lot of help. And with vertical 10 we know we're going to talk more about that. But we've done a lot of that. It's super exciting for our customers, and all of this, of course, is driven by our customers. But back to the big data conference. You know, everybody has been saying this for years. It was one of the best conferences we've been to just so really it's. It's developers giving tech talks, its customers giving talks. And we have more customers that wanted to give talks than we had slots to fill this year at the event, which is another benefit, a little bit of going virtually accommodate a little bit more about obviously still a tight schedule. But it really was an opportunity for our community to come together and talk about not just America, but how to deal with data, you know, we know the volumes are slowing down. We know the complexity isn't slowing down. The things that people want to do with AI and machine learning are moving forward in a rapid pace as well. There's a lot talk about and share, and that's really huge part of what we try to do with it. >>Well, let's get into some of that. Um, your customers are making bets. Micro focus is actually making a bet on one vertical. I wanna get your perspective on one of the waves that you're riding and where are you placing your bets? >>Yeah, No, it's great. So, you know, I think that one of the waves that we've been writing for a long time, obviously Vertical started out as a sequel platform for analytics as a sequel, database engine, relational engine. But we always knew that was just sort of takes that we wanted to do. People were going to trust us to put enormous amounts of data in our platform and what we owe everyone else's lots of analytics to take advantage of that data in the lots of tools and capabilities to shape that data to get into the right format. The operational reporting but also in this day and age for machine learning and from some pretty advanced regressions and other techniques of things. So a huge part of vertical 10 is just doubling down on that commitment to what we call in database machine learning and ai. Um, And to do that, you know, we know that we're not going to come up with the world's best algorithms. Nor is that our focus to do. Our advantage is we have this massively parallel platform to ingest store, manage and analyze the data. So we made some announcements about incorporating PM ML models into the product. We continue to deepen our python integration. Building off of a new open source project we started with uber has been a great customer and partner on This is one of our great talks here at the event. So you know, we're continuing to do that, and it turns out that when it comes to anything analytics machine learning, certainly so much of what you have to do is actually prepare the big shape the data get the data in the right format, apply the model, fit the model test a model operationalized model and is a great platform to do that. So that's a huge bet that were, um, continuing to ride on, taking advantage of and then some of the other things that we've just been seeing. You continue. I'll take object. Storage is an example on, I think Hadoop and what would you point through ultimately was a huge part of this, but there's just a massive disruption going on in the world around object storage. You know, we've made several bets on S three early we created America Yang mode, which separates computing story. And so for us that separation is not just about being able to take care of your take advantage of cloud economics as we do, or the economics of object storage. It's also about being able to truly isolate workloads and start to set the sort of platform to be able to do very autonomous things in the databases in the database could actually start self analysing without impacting many operational workloads, and so that continues with our partnership with pure storage. On premise, we just announced that we're supporting beyond Google Cloud now. In addition to Amazon, we supported on we've got a CFS now being supported by are you on mode. So we continue to ride on that mega trend as well. Just the clouds in general. Whether it's a public cloud, it's a private cloud on premise. Giving our customers the flexibility and choice to run wherever it makes sense for them is something that we are very committed to. From a flexibility standpoint. There's a lot of lock in products out there. There's a lot of cloud only products now more than ever. We're hearing our customers that they want that flexibility to be able to run anywhere. They want the ease of use and simplicity of native cloud experiences, which we're giving them as well. >>I want to stay in that architectural component for a minute. Talk about separating compute from storage is not just about economics. I mean apart Is that you, you know, green, really scale compute separate from storage as opposed to in chunks. It's more efficient, but you're saying there's other advantages to operational and workload. Specificity. Um, what is unique about vertical In this regard, however, many others separate compute from storage? What's different about vertical? >>Yeah, I think you know, there's a lot of differences about how we do it. It's one thing if you're a cloud native company, you do it and you have a shared catalog. That's key value store that all of your customers are using and are on the same one. Frankly, it's probably more of a security concern than anything. But it's another thing. When you give that capability to each customer on their own, they're fully protected. They're not sharing it with any other customers. And that's something that we hear a lot of insights from our customers. They want to be able to separate compute and storage. But they want to be able to do this in their own environment so that they know that in their data catalog there's no one else is. You share in that catalog, there's no single point of failure. So, um, that's one huge advantage that we have. And frankly, I think it just comes from being a company that's operating on premise and, uh, up in the cloud. I think another huge advantages for us is we don't know what object storage platform is gonna win, nor do we necessarily have. We designed the young vote so that it's an sdk. We started with us three, but it could be anything. It's DFS. That's three. Who knows what what object storage formats were going to be there and then finally, beyond just the object storage. We're really one of the only database companies that actually allows our customers to natively operate on data in very different formats, like parquet and or if you're familiar with those in the Hadoop community. So we not only embrace this kind of object storage disruption, but we really embrace the different data formats. And what that means is our customers that have data pipelines that you know, fully automated, putting this information in different places. They don't have to completely reload everything to take advantage of the Arctic analytics. We can go where the data is connected into it, and we offer them a lot of different ways to take advantage of those analytics. So there are a couple of unique differences with verdict, and again, I think are really advance. You know, in many ways, by not being a cloud native platform is that we're very good at operating in different environments with different formats that changing formats over time. And I don't think a lot of the other companies out there that I think many, particularly many of the SAS companies were scrambling. They even have challenges moving from saying Amazon environment to a Microsoft azure environment with their office because they've got so much unique Band Aid. Excuse me in the background. Just holding the system up that is native to any of those. >>Good. I'm gonna summarize. I'm hearing from you your Ferrari of databases that we've always known. Your your object store agnostic? Um, it's any. It's the cloud experience that you can bring on Prem to virtually any cloud. All the popular clouds hybrid. You know, aws, azure, now Google or on Prem and in a variety of different data formats. And that is, I think, you know, you need the combination of those I think is unique in the marketplace. Um, before we get into the news, I want to ask you about data silos and data silos. You mentioned H DFs where you and I met back in the early days of big data. You know, in some respects, you know, Hadoop help break down the silos with distributing the date and leave it in place, and in other respects, they created Data Lakes, which became silos. And so we have. Yet all these other sales people are trying to get to, Ah, digital transformation meeting, putting data at their core virtually obviously, and leave it in place. What's your thoughts on that in terms of data being a silo buster Buster, How does verdict of way there? >>Yeah, so And you're absolutely right, I think if even if you look at his due for all the new data that gets into the do. In many ways, it's created yet another large island of data that many organizations are struggling with because it's separate from their core traditional data warehouse. It's separate from some of the operational systems that they have, and so there might be a lot of data in there, but they're still struggling with How do I break it out of that large silo and or combine it again? I think some some of the things that verdict it doesn't part of the announcement just attend his migration tools to make it really easy. If you do want to move it from one platform to another inter vertical, but you don't have to move it, you can actually take advantage of a lot of the data where it resides with vertical, especially in the Hadoop brown with our external table storage with our building or compartment natively. So we're very pragmatic about how our customers go about this. Very few customers, Many of them tried it with Hadoop and realize that didn't work. But very few customers want a wholesale. Just say we're going to throw everything out. We're gonna get rid of our data warehouse. We're gonna hit the pause button and we're going to go from there. Just it's not possible to do that. So we've spent a lot of time investing in the product, really work with them to go where the data is and then seamlessly migrate. And when it makes sense to migrate, you mentioned the performance of America. Um, and you talked about it is the variety. It definitely is. And one other thing that we're really proud of this is that it actually is not a gas guzzler. Easy either One of the things that we're seeing, a lot of the other cloud databases pound for pound you get on the 10th the hardware vertical running up there. You get over 10 x performance. We're seeing that a lot, so it's Ah, it's not just about the performance, but it's about the efficiency as well. And I think that efficiency is really important when it comes to silos. Because there's there's just only so much horsepower out there. And it's easier for companies to play tricks and lots of servers environment when they start up for so many organizations and cloud and frankly, looking at the bills they're getting from these cloud workloads that are running. They really conscious of that. >>Yeah. The big, big energy companies love the gas guzzlers. A lot of a lot of cloud. Cute. But let's get into the news. Uh, 10 dot io you shared with your the audience in your keynote. One of the one of the highlights of data. What do we need to know? >>Yeah, so, you know, again doubling down on these mega trends, I'll start with Machine Learning and ai. We've done a lot of work to integrate so that you can take native PM ml models, bring them into vertical, run them massively parallel and help shape you know your data and prepare it. Do all the work that we know is required true machine learning. And for all the hype that there is around it, this is really you know, people want to do a lot of unsupervised machine learning, whether it's for healthcare fraud, detection, financial services. So we've doubled down on that. We now also support things like Tensorflow and, you know, as I mentioned, we're not going to come up with the best algorithms. Our job is really to ensure that those algorithms that people coming up with could be incorporated, that we can run them against massive data sets super efficiently. So that's that's number one number two on object storage. We continue to support Mawr object storage platforms for ya mode in the cloud we're expanding to Google G CPI, Google's cloud beyond just Amazon on premise or in the cloud. Now we're also supporting HD fs with beyond. Of course, we continue to have a great relationship with our partners, your storage on premise. Well, what we continue to invest in the eon mode, especially. I'm not gonna go through all the different things here, but it's not just sort of Hey, you support this and then you move on. There's so many different things that we learn about AP I calls and how to save our customers money and tricks on performance and things on the third areas. We definitely continue to build on that flexibility of deployment, which is related to young vote with. Some are described, but it's also about simplicity. It's also about some of the migration tools that we've announced to make it easy to go from one platform to another. We have a great road map on these abuse on security, on performance and scale. I mean, for us. Those are the things that we're working on every single release. We probably don't talk about them as much as we need to, but obviously they're critically important. And so we constantly look at every component in this product, you know, Version 10 is. It is a huge release for any product, especially an analytic database platform. And so there's We're just constantly revisiting you know, some of the code base and figuring out how we can do it in new and better ways. And that's a big part of 10 as well. >>I'm glad you brought up the machine Intelligence, the machine Learning and AI piece because we would agree that it is really one of the things we've noticed is that you know the new innovation cocktail. It's not being driven by Moore's law anymore. It's really a combination of you. You've collected all this data over the last 10 years through Hadoop and other data stores, object stores, etcetera. And now you're applying machine intelligence to that. And then you've got the cloud for scale. And of course, we talked about you bringing the cloud experience, whether it's on Prem or hybrid etcetera. The reason why I think this is important I wanted to get your take on this is because you do see a lot of emerging analytic databases. Cloud Native. Yes, they do suck up, you know, a lot of compute. Yeah, but they also had a lot of value. And I really wanted to understand how you guys play in that new trend, that sort of cloud database, high performance, bringing in machine learning and AI and ML tools and then driving, you know, turning data into insights and from what I'm hearing is you played directly in that and your differentiation is a lot of the things that we talk about including the ability to do that on from and in the cloud and across clouds. >>Yeah, I mean, I think that's a great point. We were a great cloud database. We run very well upon three major clouds, and you could argue some of the other plants as well in other parts of the world. Um, if you talk to our customers and we have hundreds of customers who are running vertical in the cloud, the experience is very good. I think it would always be better. We've invested a lot in taking advantage of the native cloud ecosystem, so that provisioning and managing vertical is seamless when you're in that environment will continue to do that. But vertical excuse me as a cloud platform is phenomenal. And, um, you know, there's a There's a lot of confusion out there, you know? I think there's a lot of marketing dollars spent that won't name many of the companies here. You know who they are, You know, the cloud Native Data Warehouse and it's true, you know their their software as a service. But if you talk to a lot of our customers, they're getting very good and very similar. experiences with Bernie comic. We stopped short of saying where software is a service because ultimately our customers have that control of flexibility there. They're putting verdict on whichever cloud they want to run it on, managing it. Stay tuned on that. I think you'll you'll hear from or more from us about, you know, that going going even further. But, um, you know, we do really well in the cloud, and I think he on so much of yang. And, you know, this has really been a sort of 2.5 years and never for us. But so much of eon is was designed around. The cloud was designed around Cloud Data Lakes s three, separation of compute and storage on. And if you look at the work that we're doing around container ization and a lot of these other elements, it just takes that to the next level. And, um, there's a lot of great work, so I think we're gonna get continue to get better at cloud. But I would argue that we're already and have been for some time very good at being a cloud analytic data platform. >>Well, since you open the door I got to ask you. So it's e. I hear you from a performance and architectural perspective, but you're also alluding two. I think something else. I don't know what you can share with us. You said stay tuned on that. But I think you're talking about Optionality, maybe different consumption models. That am I getting that right and you share >>your difficult in that right? And actually, I'm glad you wrote something. I think a huge part of Cloud is also has nothing to do with the technology. I think it's how you and seeing the product. Some companies want to rent the product and they want to rent it for a certain period of time. And so we allow our customers to do that. We have incredibly flexible models of how you provision and purchase our product, and I think that helps a lot. You know, I am opening the door Ah, a little bit. But look, we have customers that ask us that we're in offer them or, you know, we can offer them platforms, brawl in. We've had customers come to us and say please take over systems, um, and offer something as a distribution as I said, though I think one thing that we've been really good at is focusing on on what is our core and where we really offer offer value. But I can tell you that, um, we introduced something called the Verdict Advisor Tool this year. One of the things that the Advisor Tool does is it collects information from our customer environments on premise or the cloud, and we run through our own machine learning. We analyze the customer's environment and we make some recommendations automatically. And a lot of our customers have said to us, You know, it's funny. We've tried managed service, tried SAS off, and you guys blow them away in terms of your ability to help us, like automatically managed the verdict, environment and the system. Why don't you guys just take this product and converted into a SAS offering, so I won't go much further than that? But you can imagine that there's a lot of innovation and a lot of thoughts going into how we can do that. But there's no reason that we have to wait and do that today and being able to offer our customers on premise customers that same sort of experience from a managed capability is something that we spend a lot of time thinking about as well. So again, just back to the automation that ease of use, the going above and beyond. Its really excited to have an analytic platform because we can do so much automation off ourselves. And just like we're doing with Perfect Advisor Tool, we're leveraging our own Kool Aid or Champagne Dawn. However you want to say Teoh, in fact, tune up and solve, um, some optimization for our customers automatically, and I think you're going to see that continue. And I think that could work really well in a bunch of different wallets. >>Welcome. Just on a personal note, I've always enjoyed our conversations. I've learned a lot from you over the years. I'm bummed that we can't hang out in Boston, but hopefully soon, uh, this will blow over. I loved last summer when we got together. We had the verdict throwback. We had Stone Breaker, Palmer, Lynch and Mahoney. We did a great series, and that was a lot of fun. So it's really it's a pleasure. And thanks so much. Stay safe out there and, uh, we'll talk to you soon. >>Yeah, you too did stay safe. I really appreciate it up. Unity and, you know, this is what it's all about. It's Ah, it's a lot of fun. I know we're going to see each other in person soon, and it's the people in the community that really make this happen. So looking forward to that, but I really appreciate it. >>Alright. And thank you, everybody for watching. This is the Cube coverage of the verdict. Big data conference gone, virtual going digital. I'm Dave Volante. We'll be right back right after this short break. >>Yeah.

from the silicon angle media office in Boston Massachusetts it's the cube now here's your host David on tape the imperative to protect data has never been more pressing as companies transform themselves from businesses into digital businesses the intrinsic value of their data Rises exponentially the problem for infrastructure pros is that everything in IT is additive it seems like nothing ever dies which means more things to manage now think about that when you're protecting data you have bare metal VMs now containers you've got cloud you got to worry about the edge all this data needs to be protected not only does this increase complexity it expands the attack surface for adversaries wanting to steal or ransom your data at the heart of all this is a build out of a massively global distributed cloud we saw wave 1 of the cloud which was public wave 2 was really hybrid and that's evolving now in parallel you're seeing the emergence of multi cloud and as I said these earlier trends are additive they're not replacements and with me to discuss these important issues and how Dell EMC specifically is pivoting toward cloud data protection is Beth Phelan who is the president of Dell emcs Data Protection Division that's great to see you well good to be here again so we know the world is hybrid it's a fundamental the on-prem stuff is part of the fundamental digital digital transformations of these these companies and now you've got data protection for the cloud so what do you see happening in that world yeah let's start with what we're seeing in the market we recently remade on our global data protection index we've been doing it for many years and we've been really using that to help us understand the landscape and what our customers need and first not surprisingly it shows that continued trend of movement and reliance towards cloud environments for business applications continuing to increase on top of that the customers despite that are continuing to struggle with ensuring they have the right data protection for their cloud environments right so they're they're struggling you see that we see that as well what what's going on there well what is the data tell you yeah first of all more than half of the customers don't have a comprehensive data protection solution for their Salas cloud native and multi cloud environments more than two-thirds of the customers who may be relying on their cloud service providers for data protection say that they do not have a solution that covers all of their workloads so whether they're working with a cloud service provider or some other vendor they're being really clear that they do not have a comprehensive approach to cloud data protection yeah so I mean you see the cloud adoption is going like crazy but it seems like the data protection component is lagging how is that affecting the traction in your business yeah you know it's a double-edged sword right on one level customers see the advantages of moving to a cloud on the other hand you know they are really looking for vendors that they can partner with to still have the same confidence that the data is protected that they have on Prem and what we're seeing now is that customers are turning to us to help solve that problem we have over a thousand customers using Dell EMC for their Cloud Data Protection and we're narrowing in on three exabyte the data that we're currently protecting in the cloud so it's happening yeah that's pretty good traction so I want to talk about VMware obviously VMware is the linchpin of many customers hybrid strategy and it's a clearly an important component of Dell technologies talk a little bit about the relationship between Dell EMC data protection specifically and VMware I'm interested in you know they've announced project tenzou and there's kubernetes how are you guys working together to really deliver a value for customers so we are super excited about the opportunity to work so closely with VMware because as they're cut in their domain we're working directly with them and that's an advantage that comes with being part of the dell technologies family and so we were the first company to bring data protection for were kubernetes environments out to market it's available now so you'll see us bring that into the tenzou mission-critical has been moved forward partnering closely with with vmware and of course we're already fully certified for vmware cloud it's really an ongoing regular conversation about how we can work together to bring the best to our customers so Beth I gotta ask you so you're part of your role as the leader of the the division is obviously you gotta get a lot of mouths to feed big division you got to make your plan you got to deliver for customers but strategy is another key component of this how do all these cloud trends shape your strategy so core to our strategy is to be the essential provider of data protection for multi cloud environments so no matter where customers are choosing to deploy their applications they can have the same confidence that they always did that that data is protected and the way they can get it back so that's core and if you want three words to remember for our strategy think VMware cloud and cyber cloud is central to it and you're going to be hearing a lot more about it in the weeks and months ahead okay so I gotta ask you break out your binoculars maybe even the telescope what are the future what are the future's look like when you think about the division and the market so we've been talking about cloud for a long time but we are still in the middle of this journey customers are going to rely on the cloud even more for additional use cases and especially in the data protection space right now we're seeing backup to the cloud dr to the cloud but the future will include cyber resiliency that's leveraging cloud deployments you're also going to see more and more of an emphasis on people leveraging SAS for their software consumption and for us that means not only protecting SAS applications but it also means giving customers the option to consume data protection in a SAS model we already do that today with things like cloud snapshot manager with things like the power protect management and orchestration but you're going to see us do even more of that because they're just incredible benefits of people leveraging sass to consume their software data constantly evolving lamps landscape data protection has to evolve with it Beth thanks so much for thank you and thank you keep it right there we'll be right back right after this short break from world famous cloud Studios Dell Technologies presents the world's number one show on data protection solutions for today's organizations it's proven in modern magazine with Jake and Emmy hello everyone and welcome to the premiere of PM magazine where we cover the proven Dell technology solutions that you've come to rely on and the latest modern innovation driving powerful data protection for the future I recently spent some quality time with one of our customers and I learned a thing or two about Dell proven data protection solutions let's watch the clip we've always relied on tell performance efficiency and scale to help us keep pace with our data protection needs but there's so much more for example we've been crushing it with Dell cloud data protection for backup to the cloud in cloud backup cloud tearing cloud dr uh-huh look at the picture it's a huge business advantage how so our costs are down we spend less time on management we're meeting our service levels and we have peace of mind that all of our data is protected right awesome did you talk about how Dells agile development approach is accelerating the speed at which we deliver customer value yes and how cloud capabilities will continue to grow yes and about VMware protection yes and cyber recovery yes I mean we covered all of that as well as the mega trends that require data protection with a modern approach well modern is exactly what our guests today are here to discuss Jake he is Ken fatale a noted data protection expert and joining us from the field on her vacation in the Bahamas is Barbara Penner of the data management Institute thank you both for being here so Ken what should our viewers think about when they hear the phrase modern data protection they should think new requirements for modern applications cloud native workloads Cubana is multi-cloud and data services to name a few Barbara would you add anything to that list I would add business service recovery on premises or in the cloud autonomous protection to auto detect and protect workloads across edge core and cloud infrastructure and lastly all of this must operate at global scale thank you both this is exactly where we're heading with Dell power protect solutions well it's time for a break but when we come back we've got something special in store for you don't we Jake I was hoping you forgot oh no someone learned how to make cream puffs and it did not turn out well for him yeah my apologies in advance to my mother who tried to show me around the kitchen but as you can see we'll be right back [Music] we're back with Rob and Rob Emslie who's the director of product marketing for Delhi MCS data protection division Rob good to see you hi Dave good to be back so we just heard from Beth about some of the momentum that you guys have from your perspective from a product angle what is really driving this yeah well one of the things that we've you know definitely seen is that as we talk to our customers both existing and new customers cloud journeys is is top of mind for all of the CIOs it's being driven by either the desire to drive efficiency take out costs and data protection is one of the the most common use cases and one of the things that we find is that there's four use cases for data protection that we see long term retention of data cloud disaster recovery backup to the cloud and the emerging desire to stand up new applications in the cloud that need to be protected so backup in the cloud really completes the four major use cases well one of the things I think is really important this market is that you deliver optionality to your customers so how are our customers enabling these use cases yeah so the the first two UK's first two use cases of long term retention and cleitus recovery is is really driven by our software on our appliances both of those are really predicated based upon the assumption that customers are going to deploy data protection on premises to protect their on-premises workloads and then it's here to the cloud or which is becoming more common used to cloud as a disaster recovery target you know it's delivered by our data protection software and that's either in a software form factor or that software delivered in an integrated appliance form factor so let's talk about purpose-built backup appliances I think you know our friends at IDC I think you know coined that they tracked that market for a while you guys have been a leader there the acquisition of data domain obviously put you in a really strong position give us the update there is it's still a vibrant market is it growing what's the size it's it look like yeah so as we look at 2020 you know IDC forecasts the market size to be a little under five billion dollars so it's still a very large market the overall market is growing at a little over four percent but the interesting thing is that if you think about how the market is is made up it's made up of two different types of appliances one is a target appliance such as data domain and the new power protect dd and the other is integrated appliances where you integrate the target appliance architecture with data protection software and it's the integrated appliance part of the market that is really growing faster than the other part of the of the people being market it's actually growing at 8% in fact IBC's projection is that by 2022 half of the purpose-built back to appliance market will be made up of integrated appliance solutions so it's growing at twice the overall market rate but you guys have two integrated appliances what why - how should people think about those yeah so a little under three years ago we introduced a new integrated appliance the called the integrated data protection appliance it was really the combination of our backup software with our data domain appliance architecture and the integrated air protection appliance has been our workhorse for the last three years really allowing us to to support that that fastest-growing segment of the market in fact last year the integrated air protection appliance grew by over a hundred percent so triple digit growth was great you know it's something that you know allows us to address all market segments all the way down to SMB all the way to the enterprise but last year one of the things you may remember at Delta Nadi's world is we introduced our power to protect portfolio you know and that constituted power protect data manager our new software to find platform as well as the delivery of packet there in an integrated appliance form-factor with perfectly x400 so that's really our our new scale out data protection appliance we've never had a scale out appliance in the architecture before in the portfolio before and that gives us the ability to offer customers choice scale up or scale out integrated and target and with the X 400 it's available is a hybrid configuration or it's also our first or flash architecture so really we're providing customers with the existing software solutions that we've had in the market for a long time an integrated form factor with the integrator protection appliance as well as the brand-new software platform that will really be our innovation engine that will be where we'll be looking at supporting new workloads and certainly leaning into how we support cloud air protection and the hybrid cloud reality of the next decade okay so one of the other things I want to explore is we've heard a lot about your new agile development organization Beth has talked about that a lot and the benefit obviously is you're more you're able to get products out more quickly respond to market changes but ultimately the proof is in translating that development into product what can you tell us about how that's progressing yep so certainly with Papa Tech Data Manager and the X 400 that really is the the epicenter of our agile product development activities you know we've moved to a three-month cadence for software releases so working to deliver a small batch releases into the market much more rapidly than we've ever done before in fact since we introduced palpitate Denham manager where we we shipped the first release in July we're now at the third iteration of palpitate Data Manager and therefore the third iteration of the x100 appliance so there's three things that you know I'd like to highlight within the x100 appliance specifically first is really the the exciting news that we've introduced support for kubernetes so we're really the first you know large enterprise data protection vendor to to lean into providing kubernetes data protection so that becomes the vitally important especially with the developments over our partner in VMware with vSphere 7 with the introduction of tan zoo and the reality is that customers will have both these fear virtual machines and kubernetes containers working side-by-side and both of those environments need to be protected soap a patek denim algae and the x400 appliance has that support available now for customers to take advantage of second we talked about long-term retention of of data in the cloud the x100 appliance has just received the capabilities to also take part in long term retention to AWS so those are two very important cloud capabilities that are brand-new with the excellent appliance and then finally we introduced yet 400 appliance with a maximum configuration of four capacity cubes rough-and-tough that was 400 terabytes of usable capacity we've just introduced support of 12 capacity cubes so that gives the customers the ability to scale out the x100 appliance from 64 terabytes all the way to over a petabyte storage so now if you look at our two integrated appliances we now cover the landscape from small numbers of terabytes all the way through to a petabyte of capacity whether or not you pick a scale up architecture or a scale length architecture yeah so that really comes back to the point I was making about optionality and kubernetes is key it's gonna be a linchpin obviously a portability for multi cloud sets that up as we've said it's it's not the be-all end-all but it's a really necessary condition to enable multi cloud which is fundamental to your strategy absolutely alright Rob thanks very much for coming on the cube it's great to have you thanks Dave and thank you for watching everybody this is Dave Volante for the cube we'll see you next time [Music]

(upbeat techno music) >> Live from Barcelona Spain, it's theCUBE. Covering KubeCon CloudNativeCon Europe 2019. Brought to you by Red Hat, The Cloud Native Computing Foundation and Ecosystem Partners. >> Welcome back, this is The Cube's coverage of KubeCon CloudNativeCon 2019. I'm Stu Miniman with Corey Quinn as my cohost, even though he says kucon. And joining us on this segment, we're not going debate how we pronounce certain things, but I will try to make sure that I get Bridget Kromhout correct. She is a Principle Cloud Advocate at Microsoft. Thank you for coming back to The Cube. >> Thank you for having me again. This is fun! >> First of all I do have to say, the bedazzled shirt is quite impressive. We always love the sartorial, ya know, view we get at a show like this because there are some really interesting shirts and there is one guy in a three-piece suit. But ya know-- >> There is, it's the high style, got to have that. >> Oh, absolutely. >> Bringing some class to the joint. >> Wearing a suit is my primary skill. (laughing) >> I will tell you that, yes, they sell this shirt on the Microsoft company store. And yes, it's only available in unisex fitted. Which is to say much like Alice Goldfuss likes to put it, ladies is gender neutral. So, all of the gentleman who say, but I have too much dad bod to wear that shirt! I say, well ya know get your bedazzlers out. You too can make your own shirt. >> I say it's not dad bod, it's a father figure, but I digress. (laughing) >> Exactly! >> Alright, so Bridget you're doing some speaking at the conference. You've been at this show a few times. Tell us, give us a bit of an overview of what you're doing here and your role at Microsoft these days. >> Absolutely. So, my talk is tomorrow and I think that, I'm going to go with its a vote of confidence that they put your talk on the last day at 2:00 P.M. instead of the, oh gosh, are they trying to bury it? But no, it's, I have scheduled enough conferences myself that I know that you have to put some stuff on the last day that people want to go to, or they're just not going to come. And my talk is about, and I'm co-presenting with my colleague, Jessica Deen, and we're talking about Helm 3. Which is to say, I think a lot of times it would, with these open-sourced shows people say, oh, why do you have to have a lot of information about the third release of your, third major release of your project? Why? It's just an iterative release. It is, and yet there are enough significant differences that it's kind of valuable to talk about, at least the end user experience. >> Yeah, so it actually got an applause in the keynote, ya know. (Bridget laughing) There are certain shows where people are hootin' and hollerin' for every, different compute instance that that is released and you look at it a little bit funny. But at the keynote there was a singular moment where it was the removal of Tiller which Corey and I have been trying to get feedback from the community as to what this all means. >> It seems, from my perspective, it seemed like a very strange thing. It's, we added this, yay! We added this other thing, yay! We're taking this thing and ripping it out and throwing it right into the garbage and the crowd goes nuts. And my two thoughts are first, that probably doesn't feel great if that was the thing you spent a lot of time working on, but secondly, I'm not as steep in the ecosystem as perhaps I should be and I don't really know what it does. So, what does it do and why is everyone super happy to con sine it to the dub rubbish bin of history? >> Right, exactly. So, first of all, I think it's 100% impossible to be an expert on every single vertical in this ecosystem. I mean, look around, KubeCon has 7,000 plus people, about a zillion vendor booths. They're all doing something that sounds slightly, overlapping and it's very confusing. So, in the Helm, if you, if people want to look we can say there's a link in the show notes but there, we can, people can go read on Helm.sh/blog. We have a seven part, I think, blog series about exactly what the history and the current release is about. But the TLDR, the too long didn't follow the link, is that Helm 1 was pretty limited in scope, Helm 2 was certainly more ambitious and it was born out of a collaboration between Google actually and a few other project contributors and Microsoft. And, the Tiller came in with the Google folks and it really served a need at that specific time. And it was, it was a server-side component. And this was an era when the Roll by Stacks has control and Kubernetes was, well nigh not existent. And so there were a lot of security components that you kind of had to bolt on after the fact, And once we got to, I think it was Kubernetes 1.7 or 1.8 maybe, the security model had matured enough that instead of it being great to have this extra component, it became burdensome to try to work around the extra component. And so I think that's actually a really good example of, it's like you were saying, people get excited about adding things. People sometimes don't get excited about removing things, but I think people are excited about the work that went into, removing this particular component because it ends up reducing the complexity in terms of the configuration for anyone who is using this system. >> It felt very spiritually aligned in some ways, with the announcement of Open Telemetry, where you're taking two projects and combining them into one. >> Absolutely. >> Where it's, oh, thank goodness, one less thing that-- >> Yes! >> I have to think about or deal with. Instead of A or B I just mix them together and hopefully it's a chocolate and peanut butter moment. >> Delicious. >> One of the topics that's been pretty hot in this ecosystem for the last, I'd say two years now it's been service matched, and talk about some complexity. And I talk to a guy and it's like, which one of these using? Oh I'm using all three of them and this is how I use them in my environment. So, there was an announcement spearheaded by Microsoft, the Service Mesh Interface. Give us the high level of what this is. >> So, first of all, the SMI acronym is hilarious to me because I got to tell you, as a nerdy teenager I went to math camp in the summertime, as one did, and it was named SMI. It was like, Summer Mathematics Institute! And I'm like, awesome! Now we have a work project that's named that, happy memories of lots of nerdy math. But my first Unix system that I played with, so, but what's great about that, what's great about that particular project, and you're right that this is very much aligned with, you're an enterprise. You would very much like to do enterprise-y things, like being a bank or being an airline or being an insurance company, and you super don't want to look at the very confusing CNCF Project Map and go, I think we need something in that quadrant. And then set your ships for that direction, and hopefully you'll get to what you need. And it's especially when you said that, you mentioned that, this, it basically standardizes it, such that whichever projects you want to use, whichever of the N, and we used to joke about JavaScript framework for the week, but I'm pretty sure the Service Mesh Project of the week has outstripped it in terms of like speed, of new projects being released all the time. And like, a lot of end user companies would very much like to start doing something and have it work and if the adorable start-up that had all the stars on GitHub and the two contributors ends up, and I'm not even naming a specific one, I'm just saying like there are many projects out there that are great technically and maybe they don't actually plan on supporting your LTS. And that's fine, but if we end up with this interface such that whatever service mesh, mesh, that's a hard word. Whatever service mesh technology you choose to use, you can be confident that you can move forward and not have a horrible disaster later. >> Right, and I think that's something that a lot of developers when left to our own devices and in my particular device, the devices are pretty crappy. Where it becomes a, I want to get this thing built, and up and running and working, and then when it finally works I do a happy dance. And no one wants to see that, I promise. It becomes a very different story when, okay, how do you maintain this? How do you responsibly keep this running? And it's, well I just got it working, what do you mean maintain it? I'm done, my job is done, I'm going home now. It turns out that when you have a business that isn't being the most clever person in the room, you sort of need to have a longer term plan around that. >> Yeah, absolutely. >> And it's nice to see that level of maturation being absorbed into the ecosystem. >> I think the ecosystem may finally be ready for it. And this is, I feel like, it's easy for us to look at examples of the past, people kind of shake their heads at OpenStack as a cautionary tale or of Sprawl and whatnot. But this is a thriving, which means growing, which means changing, which means very busy ecosystem. But like you're pointing out, if your enterprises are going to adapt some of this technology, they look at it and everyone here was, ya know, eating cupcakes or whatever for the Kubernetes fifth birthday, to an enterprise just 'cause that launched in 2014, June 2014, that sounds kind of new. >> Oh absolutely. >> Like, we're still, we're still running that mainframe that is still producing business value and actually that's fine. I mean, I think this maybe is one of the great things about a company like Microsoft, is we are our customers. Like we also respect the fact that if something works you don't just yolo a new thing out into production to replace it for what reason? What is the business value of replacing it? And I think for this, that's why this, kind of Unix philosophy of the very modular pieces of this ecosystem and we were talking about Helm a little earlier, but there's also, Draft, Brigade, etc. Like the Porter, the CNET spec implementation stuff, and this Cloud Native application bundles, that's a whole mouthful. >> Yes, well no disrespect to your sparkly shirt, but chasing the shiny thing, and this is new and exciting is not necessarily a great thing. >> Right? >> I heard some of the shiny squad that were on the show floor earlier, complaining a little bit about the keynotes, that there haven't been a whole lot of new service and feature announcements. (Bridget laughing) And my opinion on that is feature not bug. I, it turns out most of us have jobs that aren't keeping up with every new commit to an open-source project. >> I think what you were talking about before, this idea of, I'm the developer, I yolo'd out this co-load into production, or I yolo'd this out into production. It is definitely production grade as long as everything stays on the happy path, and nothing unexpected happens. And I probably have air handling, and, yay! We had the launch party, we're drinkin' and eatin' and we're happy and we don't really care that somebody is getting paged. And, it's probably burning down. And a lot of human misery is being poured into keeping it working. I like to think that, considering that we're paying attention to our enterprise customers and their needs, they're pretty interested in things that don't just work on day one, but they work on day two and hopefully day 200 and maybe day 2000. And like, that doesn't mean that you ship something once and you're like, okay, we don't have to change it for three years. It's like, no, you ship something, then you keep iterating on it, you keep bug fixing, you keep, sure you want features, but stability is a feature. And customer value is a feature. >> Well, Bridget I'm glad you brought that up. Last thing I want to ask you 'cause Microsoft's a great example, as you say, as a customer, if you're an Azure customer, I don't ask you what version of Azure you're running or whether you've done the latest security patch that's in there because Microsoft takes care of you. Now, your customers that are pulled between their two worlds is, oh, wait, I might have gotten rid of patch Tuesdays, but I still have to worry and maintain that environment. How are they dealing with, kind of that new world and still have, certain things that are going to stay the old way that they have been since the 90's or longer? >> I mean, obviously it's a very broad question and I can really only speak to the Kubernetes space, but I will say that the customers really appreciate, and this goes for all the Cloud providers, when there is something like the dramatic CVE that we had in December for example. It's like, oh, every Kubernetes cluster everywhere is horribly insecure! That's awesome! I guess, your API gateway is also an API welcome mat for everyone who wants to, do terrible things to your clusters. All of the vendors, Microsoft included, had their managed services patched very quickly. They're probably just like your Harple's of the world. If you rolled your own, you are responsible for patching, maintaining, securing your own. And this is, I feel like that's that tension. That's that continuum we always see our customers on. Like, they probably have a data center full of ya know, veece, fear and sadness, and they would very much like to have managed happiness. And that doesn't mean that they can easily pickup everything in the data center, that they have a lease on and move it instantly. But we can work with them to make sure that, hey, say you want to run some Kubernetes stuff in your data center and you also want to have AKS. Hey, there's this open-source project that we instantiated, that we worked on with other organizations called Vertual Kubelet. There was actually a talk happening about it I think in the last hour, so people can watch the video of that. But, we have now offered, we now have Virtual Node, our product version of it in GA. And I think this is kind of that continuum. It's like, yes of course, you're early adapters want the open-source to play with. Your enterprises want it to be open-source so they can make sure that their security team is happy having reviewed it. But, like you're saying, they would very much like to consume a service so they can get to business value. Like they don't necessarily want to, take, Kelsey's wonderful Kubernetes The Hard Way Tutorial and put that in production. It's like, hmm, probably not, not because they can't, these are smart people, they absolutely could do that. But then they spent their, innovation tokens as, the McKinley blog post puts it, the, it's like, choose boring technology. It's not wrong. It's not that boring is the goal, it's that you want the exciting to be in the area that is producing value for your organization. Like that's where you want most of your effort to go. And so if you can use well vetted open-source that is cross industry standard, stuff like SMI that is going to help you use everything that you chose, wisely or not so wisely, and integrate it and hopefully not spend a lot of time redeveloping. If you redevelop the same applications you already had, its like, I don't think at the end of the quarter anybody is getting their VP level up. If you waste time. So, I think that is, like, one of the things that Microsoft is so excited about with this kind of open-source stuff is that our customers can get to value faster and everyone that we collaborate with in the other clouds and with all of these vendor partners you see on the show floor, can keep the ecosystem moving forward. 'Cause I don't know about you but I feel like for a while we were all building different things. I mean like, instead of, for example, managed services for something like Kubernetes, I mean a few jobs that would go out was that a start up that we, we built our own custom container platform, as one did in 2014. And, we assembled it out of all the LEGOs and we built it out of I think Docker and Packer and Chef and, AWS at the time and, a bunch of janky bash because like if someone tells you there's no janky bash underneath your home grown platform, they are lying. >> It's always a lie, always a lie. >> They're lying. There's definitely bash in there, they may or may not be checking exit codes. But like, we all were doing that for a while and we were all building, container orchestration systems because we didn't have a great industry standard, awesome! We're here at KubeCon. Obviously Kubernetes is a great industry standard, but everybody that wants to chase the shiny is like but surface meshes. If I review talks for, I think I reviewed talks for KubeCon in Copenhagen, and it was like 50 or 60 almost identical service mesh talk proposals. And it's like, and then now, like so that was last year and now everyone is like server lists and its like, you know you still have servers. Like you don't add sensation to them, which is great, but you still have them. I think that that hype train is going to keep happening and what we need to do is make sure that we keep it usable for what the customers are trying to accomplish. Does that make sense? >> Bridget, it does, and unfortunately, we're going to have to leave it there. Thank you so much for sharing everything with our audience here. For Corey, I'm Stu, we'll be back with more coverage. Thanks for watching The Cube. (upbeat techno music)

live from Las Vegas it's the queue covering Dell technologies world 2019 brought to you by Dell technologies and it's ecosystem partners welcome back everyone to the cubes live coverage of Dell technologies world here in Sin City I'm your host Rebecca night along with my co-host Stu minimun we have Chadds a catch he is the SVP PKS and Deltek Alliance at pivotal thank you so much for coming back on the cube Rebekah it is my pleasure Stu as always this is a big anniversary actually this isn't he I'm glad you brought it up this is this is Mark's 10 years of the cube at Dell technologies world and you're a cube MVP I want to hear you break it down for us would listen down this milestone when when when you guys started doing this I'm not sure whether anyone knew whether there was gonna be a season two but you know I think at these events distilling down what's happening bring in people with diverse points of view you guys have always made it real shared the perspective of the ecosystem challenged us to keep it a no-spin zone which i think is a great formula yeah Chad thank you so much first of all you know one of the things we do come in opinionated but one of the things we want is we want guests with opinions and luckily you've always brought it we love having you on the program and boy have things changed a lot in the last 10 years so I want to get your view on the keynote so I mean Chad you and I go back way we we were colleagues back at EMC I remember when you were acquired into the company we worked on like I scuzzy stuff which nobody even talks anymore of my scuzzy storage networking the dark art of that stuff but VMware was something that you know it really was a lifter for both of our careers I think it was really interesting to see how central VMware is to the strategy that we saw how it fits into multi cloud I just got a note from Dave Volante said you know Pat Geller drew up on there talking about multi cloud and you know let's not think that Microsoft obviates the need for AWS Atos is the first the big cloud and absolutely VMware's working with them so I'd love to get your take on you know VMware and the multi cloud and VMware with delve as opposed to VMware with EMC there's a lot to unpack in that yeah we've got like an hour so the first thing that I think is interesting is that history and context gives perspective but ditch context and dick ditch history and if you think of the now and the market the customer no longer wants servers network storage they don't want virtualization they don't even want things like RDS and ec2 and we still want the emotion right you know the the reality is is that with every customer that I see they're looking for things that only the Giants in increasingly vertically integrated stacks can do so think about the whole keynote through that context right basically you saw Dell EMC and VMware more aligned than ever and again you and I have the history in the context of years of EMC VMware I remember the first time I did a vien the first time played with ESX 3.0 and virtual Center 100 and 200 and going is gonna change the universe but fast-forward to now people are like I want an easy button for the whole stack Dell EMC says this is the common building block VX rail my former baby is now grown up and it's the standardized way to deploy the VMware stack on Brentt Project I mention is moved out of a hypothetical into beta management of that lifecycle as a cloud service and you'll notice that Michael started it in the keynote kubernetes is central to that vision our efforts between pivotal and VMware in the kubernetes universe is singular the objective is to make that whole stack simple to deploy consume grow etc etc now Chad I needed a comment on one thing so I seem to remember back another project you worked on that was going to start as a managed server and that turned into Acadia which turned into VCE which turned into a product because the customer gave very clear feedback that most of them didn't want it so why is it is it different now what's different now what changed in a decade the customer wants the outcome in the historical like you know that's a Wayback Machine right so circa 2010 the way you built a private cloud was an assemblage of server network computes virtualization in separate components delivering that as an outcome as a managed service even for VCE CPS D etc etc there we did it amazingly for about 3,000 customers but it was held together with services and human that's not software what's adapted is that the software-defined data center is now much more mature and it's possible for us to literally roll in a rack of VX rails manage it via dimension do full lifecycle updates not via NRC em but via button click in a window that is necessary for that degree of simplification now if we had stopped there in the keynote we'd be missing the mark because basically the customers have said I want a common multi cloud hybrid cloud operating model with consistent control consistent infrastructure can consistent kubernetes consistent developer abstractions and I thought it was a pretty big deal to see Microsoft join what VMware's been doing with AWS and you know we were there at the Google announcement at Google next you know just a couple weeks back so I think that we're moving into a face to be a little opinionated here where customers wanting an outcome are going to look at Deltek Microsoft Amazon sometimes Google and go tell us how we bring ourselves to the digital future it's interesting because that means what things that people don't like which is vertically integrated stacks they don't like industry consolidation they don't like optionality being reduced but if you want an outcome frankly increasingly what's happening is consolidation at this layer and a blossoming ecosystem above it so so where where where will that bring us I mean I think I think you're absolutely right in you you started talking about how we're sort of putting aside history and perspective and now let's bring it back into the conversation yeah what does that mean I think I think that for human beings watching the era of doing cool things assembling things that run VMS even things that run kubernetes and containers is increasingly turning into an a realm where you have to let go so that you can do things that matter increasingly the ecosystems are hyper standardizing those stacks and delivering them as a service in a public cloud and on-premises our objective and I think it's something that only Deltek really is in a position to do is to do that in a way which is open multi-cloud and yet also deeply integrated and what I would say is again to anybody watching is if you're deep passion is in building cool things build cool things but on top of that stuff so chat great set up for the question I have kubernetes I've argued for a number of years is something that the average customer shouldn't need to worry about it's something that should be baked into the platform all the public clouds have it VMware has it your babies PKS today help help us reconcile the statement you were just making and what PKS because I know it's really cool tech and there's lots of pieces and lots of smart people work on it but so you know how does that fit so a stew again you and I go back aways do you remember you remember the state of virtualization circa 2006 sure you'd show up to the VM world and it would be filled with people deeply passionate at the time it was like three four thousand people we're gonna change the world with virtualization all of them were doing weird science projects very few of them could say and I'm running this in production to you know do bla and I'm making the hospital run better right but they'd be like look at how cool this is the technology matured a lot and if you look at the time frame 2010 which was vSphere for if my timing is right it was the first year where it was like kind of for reals right and people started to talk about hey I can do cool stuff kubernetes is currently in the 2006 of virtualization so I've been doing this now for a year we as del tech are now the number two contributor to kubernetes right after Google more than RedHat more than RedHat is that combining all the pieces we have basically drove and so hard towards this point because we think it's essential now you've got the help to your team as part of that that's a big that is a big part of the strategy right how do we make contributions for the native upstream community and lead that charge via be a good citizen of that ecosystem one two we will make PKS Enterprise PKS in a central PKS the best simplest curated way to make this work that said kubernetes has three major release over three months PKS 1.4 using one dot 13.5 came out last week 1.5 with beta support for Windows is just arriving and we did a beta last week three months from now there's gonna be another major release I'm doing a session that basically says and I'm the I'm a cheerleader I'm like a superfan this is currently like juggling flaming chainsaws right yeah it's it's like you were like what and I'm like yeah so the CNC F which is the ecosystem around kubernetes kubernetes on its own is just like a base component you need to have this and this and this and this has 647 things on the landscape landing page that means if you take five minutes per you would spend a week without sleep without eating like the Game of Thrones watching last night's no food no sleeping no bathroom breaks today Chad five minutes each today and you would get a chance to learn all of those but to really deeply understand what they do you can't do with that in five minutes that's six months of work people need that market to consolidate mature industrialize and we're doing it having having been part of the VX rail envy san ramp being part of the NSX ramp the vSphere ramp the converged infrastructure ramp what's happening with kubernetes and with peak s exceeds the ramp curves for all of those so if you're a customer and you're thinking about do I need this kubernetes thing the answer is yes we have 50 of the Fortune 500 customers now using peak s people are doing it for real but it's still early days now some people may go that's scary and I'm gonna take a timeout I wouldn't do that I would say that just like virtualization 2006 those people who were there at vmworld got a ton of value leveraged and learning and now it's like an industry standard we are going to make kubernetes part of the VMware software defined data center and you heard Pat and Michael talk about it so it sounds like it's going in the direction that you that you believe thumbs up thumbs up from Chad sockets you heard it here first thumbs up it's been it's been a really exciting year and this year we are gonna take that momentum and accelerate it to the moon and beyond but we can't wait to have you back at this table this time next year for Season eleven thank you so much for returning to the queue Rebecca thank you I'm Rebecca Knight first amendment we will have much more from the cubes live coverage of Dell technologies world here in Las Vegas coming up in just a little bit [Music]

>> Narrator: Live from Las Vegas. It's theCUBE. Covering VMworld 2017. Brought to you by VMware and its ecosystem partners. >> Hi I'm Stu Miniman joined by John Troyer and we're at VMworld 2017. This is SiliconANGLE Media's production of theCUBE, the worldwide leader in live tech coverage. The show's hashtag is #VMworld. There's also a lot of sub-hashtags, so if I was going to make this one the VMworld three word, it's developers, developers, developers. Happy to bring onto the program first time guest Byron Schaller, who is the DevOp's practice lead at RoundTower and Rebecca Fitzhugh, who's Technical Marketing Engineer at Rubrik. Thank you both so much for joining us. >> Thank you for having us. >> Alright, Byron, I want to start with you. Both of you I've known through the community for a bunch of years but tell ya, how long have you called yourself a developer and, you know, tell us a little bit about what you do these days. >> These days I'm more of a friend to developers, I think, than an actual real developer myself but I started writing code professionally 20 years ago. I've been, kind of in an Ops role, and went back into Dev, and now try to help really bridge that gap and get Ops folks to write better code, and get Dev folks to have some more sympathy and empathy I guess for the Ops side as well. Try to get them to play nice together. >> Yep, but Byron, those of us who haven't been in tech in a while, last time I was coding we called it programming. (Byron laughing) So, I thought that shift happened like 15 years ago. But, Rebecca, tell us a little bit about your background, how you fit into the DevOps community. >> So I would say I am more of Dev adjacent. So I work in Technical Marketing as an Engineer at Rubrik, so while I do write some code and help with some of the integrations, I'm primarily public facing and helping evangelize our software, and work hand-in-hand with the developers as well. >> Absolutely, and maybe talk a little bit about that, you know, we know the Virtualization community, what's different about the developer community, and DevOps versus kind of the traditional administrators? >> One of the things that I've noticed that, in my opinion, is the difference between the events, like comparing VMworld to a DevOpsDay. VMworld is very technically focused, a lot of time. And when I go to DevOpsDays, I always notice they make an effort to show sessions on culture, and to talk a lot about culture of development, and what we can do better as a community. >> What's the connection here, between VMworld and the developer community, right? We're the VMworld has been, I dunno, how many VMworld's have there been Stu? We've been, there's been 15 of them or something? At least. So, very operationally focused, IT people who call themselves IT, operators maybe, even broader than that, Enterprise Architects, and now, we've been talking about DevOps for a few years. So, maybe, Byron, what's the relationship of DevOps to the VMware community? >> It really comes down to the API integration. And at what point do you stops being an Ops person if you're writing a bunch of API code, and you become a developer. That's become a lot fuzzier lately. >> Are you saying Ops people have to become developers? >> They don't have to, but a lot of them are going that way. There's API explorers now that make it really easy to write rest calls and things like that to kick off jobs, and it just makes their lives easier to adopt that trend. It's not that they have to, but if they want to, it's definitely there and moreso than it ever has been. >> Yeah, I definitely think that we're seeing more and more large enterprises, Microsoft, VMware and so on, moving away from kind of this proprietary model, and more into an open model where they want their APIs to be consumed, they want you to help improve their product, and they want you to write code that integrates with their software. >> I have another question about DevOps, right? So, developer plus operations, and breaking down that wall. Can you do DevOps if you don't Dev, right? There are IT shops that just consume packaged software, and they run them, and they do things in the cloud, and they do everything else, but that particular company doesn't make bespoke software, at least they don't think they do. So, can you do DevOps without Dev? >> No. >> Okay. >> So, it really comes down to the fact of most everyone writes code whether they think they do or not. They may not write core business apps, but they could write a lot of other integrations, or they have off-the-shelf software that they write customized reports for, whatever, but there is something going on, something is being created. And as long as you have that thing being created, you can have a DevOps model. But I think it's a lot broader than just in-house applications at this point. >> I mean even if you were writing a script, you're writing code, right? If you're creating Power Serialized scripts or PowerShell scripts to automate something in your environment, that's code. And that would absolutely fall into that DevOps mindset. >> Speaking of the show itself, I know a couple of years ago they had a little breakout with keynotes, and they've done some sessions, my understanding there isn't a dedicated developer track or mini Dev show inside of it. So what do the developers or people do in DevOps, what's attractive to them here at the show? >> There's always the hallway track, right? And then there's the side events like the vBrownBag, things like that where you see a lot people talking about Ansible and other things like that, that you won't see on the show floor itself. And I think with the hackathon tonight, and lots of stuff like that, there's a lot of adjacent activities that are very much worthwhile. >> You mentioned the hackathon, you participated last year, if I remember right, you won, your team won the hackathon. So, tell us a little bit about that experience, this is the third year they're doing it, so-- >> It was great, I mean it was just nice to see a lot of folks in the community come together to build interesting things out of nothing, in like three hours, and that's, doing that itself is just really kind of amazing to me, but then those projects, a lot of them have carried on and gotten adoption, and now there's going to be some things created long term, because of this one interaction. I think that's just really special. >> When I've loved to see the difference between last year and this years, I felt, while last year was amazing, and seeing the people write these scripts and these codes, it felt like it was a lot of shooting from the hip, and what I've noticed this year is that there's been a lot of pre-work done by these teams, these groups, that they've been talking and communicating for weeks, planning what they're going to code tonight. That's very exciting. >> The code program Code by VMware, I think they call it, it actually is expanding, they're doing a lot to touch both developers and kind of the API side of the IT, more traditional IT side. Rebecca, one way to characterize DevOps, or one element is I say part of DevOps would be time to value, right? Rapid time to value, we don't plan for a year, sit in a war room, and like hope we don't lose our jobs when we push the button to launch, you know, the next generation of whatever we're about to launch, right? We've recognized that's a hard way to go about launching something, so instead, we're more iterative, smaller bites, faster time to value. As you go out and talk with IT pros, like again, your commercial side, right? You have a product that has fast time to value, I mean, how much of a mindshift is having to happen inside IT where you can go, "Oh no, I could set this up in an afternoon, "and maybe I could write some code around it "over the next couple weeks," rather than, "I got to plan this out for a year "before I do anything." >> Yes, I mean I think we're definitely moving from kind of a bureaucratic type of development to more of an agile, where we have to iterate, and so, like in my experience, prior to joining Rubrik, I was very involved with VMware and did lots of virtualization stuff, and you would have like one major release a year. Right, and then a couple of updates, and there's a lot of planning that would go into it, and involved, and that gave a lot of lead time. And now, like working with Rubrik, we're on like a quarterly release cycle, and so we're just constantly, so I think a lot of its mindset. So, I don't want to say it's shooting from the hip because it's not, but it's just adapting and moving forward, and then getting ready for the next thing. There's not time to question and plan, it's we're doing this, and let's do it now. >> The thing I'd noticed is just in conversations and in the keynote, APIs were brought up more this year than I remember in previous years, you know you brought up the VMware Code Team, they've been doing the flings now for a couple years, so even if it might not be developer centric, it seems like they're adopting some of the things that you know, are attractive to what the developer community would do. >> Yeah, and there's a lot of really good marketing going on there too, especially around flings. Flings are great, and there are so many useful tools there, that people just don't know about until they get the press, and now that they're talking about it, there's a really great community built up around it, especially with VMware Code, I think is a great initiative, there's an awesome Slack channel that they have, and just getting the word out, more than word of mouth, and getting that stuff in the keynotes is so key to helping reach everybody else who's not already there. Word of mouth only goes so far when you have like the CEOs getting up there and talking about this as a core initiative, that's really important, we need to see more of that. >> Anything specific around the flings you could highlight, like you know, this one was really cool and it turned into something, or? >> The HTML5 client was a fling forever, and it was so much better than the actual web client. >> And now it's becoming the actual official supported client, and the older client is going away, finally. >> Yeah. >> Everyone's happy about that. >> It's very, there's stats feeder, is a super cool one that not many people know about but you can get all this information out of your vCenter, pump it into some kind of like noSQL database, and make these really creative reports, that just, there wasn't a way to do that before that existed, and something like that's really cool. >> Byron, as you go out and talk to IT pros and IT departments, you're trying to be a trusted adviser, you're bringing along a team from your company, are there elements of cultural change or kind of adaptability that when you go into a conference room and start giving your first presentations, and the questions that get asked, do you sometimes you go, what are the signs that you're going to go, "Oh this is going to go well," versus "Hoo boy, these folks are not ready yet." >> So we try to ask some probing questions to kind of pick a fight to be totally, not really pick a fight, but see who's going to take the bait, right? And then how communication resolves itself. And seeing that pattern happen, you know, okay, there's something missing or something as far as how the team constructed that leads to this animosity, right? Find that out as fast as possible, and then find a way to remediate that, is how you get that cultural change. But until you actually see it organically, it's hard to say well you know, just be more empathetic and hug it out, that all sounds nice, but you've got to really find what the dynamic is that's causing the tension or breakdown. >> John: Are there any particular signs that you could point to-- >> Yelling is a good one. (laughing) >> On a positive sign or a negative sign? >> Both sometimes. >> That group's not invited to this meeting, right? >> It's just a lot of finger pointing, it's a lot of you can tell they don't talk. And a lot of it starts with just having a conversation on a daily basis of what do you do, what's your job, how can I understand that, have that empathy, cause until you have that empathy, no one's going to care. And once you build up that, and get this understanding that, "Oh, what you do is valuable to the business as well," then people start to actually, you know, work, or I dunno, be friends or something at work, I don't know, it's really important to build that up. >> Byron, your title has DevOps in it, because you're addressing a function, but should there be people inside IT groups with a DevOps in their title, if you're here at VMware, and you're kind of coding, and you're a little bit interested in that, should you be looking for something, a title of DevOps? >> I think anybody can do DevOps. And I think that's something that we need to change our mindset on. I hear a lot of people say, "Why would I join the VMware Code community, "I don't write code," and it's, anybody can write code. It doesn't have to be the most beautiful elegant code in the world, you just creating a script, you've done it. Now contribute. Put your work on Github, let other people use it. You consume from other people, it's a community of sharing, share. >> That's great. >> It's all about contribution, right? It doesn't have to be code, you can write documentation, you can work on bug reports, there's so many things you can do that are not code related, that people can give back with. That's the important thing there. >> Reminds me a lot of just some of the discussion we've been having about community in general for a while. Rebecca, we're here at a big show, 20,000 plus people, do you spend all your time at meet-ups though, how do you deal with reaching kind of a broad community, or is it kind of smaller, more intimate things? >> I try and balance both, because I have obviously work obligations and I have speaking obligations, and then, but I do try and spend time one-on-one with people as well as at group functions, so I personally like to get out of my comfort zone, so like that was one of the big reasons I attend certain events, like the hackathon last year. My code is rudimentary. I don't want to pretend like I'm some amazing developer, but that was me getting out of my comfort zone and interacting with that community, because I knew that was a community I wanted to be more a part of. >> I guess the question is too, from like, your marketing role-- >> Mm-hmm. >> Do you have to go reach out to those thousands of meet-ups or, you know, how do you balance that kind of small versus large? >> So, yeah, I think like in a large group it becomes sort of an echo chamber in a way, where it's more of you talking at them than talking with them. I personally prefer to be in smaller type sessions, as well as one-on-one type discussions. I think we get more out of it that way. >> You mentioned DevOpsDays, that's a group independently organized, all over the world, kind of a meet-up user group on steroids all day, you've been to some of those as you said and that-- >> Yes, so one of the things I noticed from DevOpsDays that's different than a lot of user groups, is that a lot of user groups will jam pack the schedule, and you might have a 15 minute break there, and you have lunch, and that's it. Maybe a social hour afterwards. DevOpsDays, a lot of them create free spaces, of an hour, two hours, and sometimes, I think the one, I'm attending one in Detroit, in September, and I was looking at the schedule, and I think there's a three hour block of just talk to people, go and find your little community of people, talk to them, spend time with them, and then move onto another community and get to know each other. >> Byron, anything in open source community, and how it is different than, a little bit maybe, than this one here? >> The V community, if you want to call it that, it has been built up, is very unique, from an enterprise software standpoint, no other enterprise software company has what VMware has with that. It is a lot like the open source community, you go to something like OzCon or something, there's the same kind of interactions, the same kind of feel that we have here. >> John: Helping each other. >> Yes, I mean it's all about reaching out saying, "I don't know how to do this, someone help!" And, people saying, "Okay, this worked for me. "This hasn't." And just that feedback loop, and once you pay that forward to five more people, that's just really really great. You see it with the hang space here, the community, the sessions and things here, there are just so many people that want to volunteer and give back, there's not enough time to hear them all speak. And that's awesome. >> That's why we have things like vBrownBag. >> Yeah, right. >> Contribute there. >> There's so many different aspects of what's going on at the show, I'm curious if you have any, if you were talking to VMware and say, "Hey, next year, VMworld, you know, you should do this." Anything you'd like to add? >> Hmm. That's a really good question. >> That is a very good question. >> I mean firstly I'd love to see more developer track type items, especially as VMware is moving towards more consumable APIs in their platform, so I'd like to see more in that realm. >> Yeah, there could always be more work around that. I think I'd like to see more interaction, from the VMware Devs themselves. Talking about stuff going on, inside VMware, as much as they can I guess. That'd be super interesting, you don't see a lot of behind the curtains stuff here. And I think that'd be neat to see more of that. >> Yeah, I always love to look at the kind of similarities and differences between those communities. We do, we've done Red Hat Summit for a number of years, I'm going to be at the Open Source Summit, you know, coming up soon, we're at Amazon re:Invent, where the enterprise folks and the developers always argue about which keynote for them versus the other person, and striking that balance is always tough. Well, Byron, Rebecca, thank you so much for joining us here, really appreciate your insights onto what's happening in the community, and thanks for all you're doing there. For John Troyer, and I'm Stu Miniman, we've got lots more coverage here in three days of theCUBE at VMworld 2017. Thanks for watching theCUBE. (upbeat music)

>> ANNOUNCER: Live from Las Vegas, it's theCUBE. Covering VM World 2017. Brought to you by Vmware and its ecosystem partner. >> Hi, I'm Stu Miniman here with John Troyer and excited to welcome back to the program Chris Wahl, who's the Chief Technologist at Rubrik. Chris, thanks for joining us. >> Oh, my pleasure. It's my first VMworld CUBE appearance so I'm super stoked. >> Yeah, we're pretty excited that you hang out with, you know, just a couple of geeks as opposed to, what's it Kevin Durant and Ice Cube. Is this a technology conference or Did you and Bipple work for some Hollywood big time company? >> It's funny you say that, they'll be more tomorrow. So I'll allude to that. But ideally, why not hang out with some cool folks. I mean I live in Oakland. Hip Hop needs to be represented and the Golden State Warriors. >> It's pretty cool. I'm looking forward to the party. I know there will be huge lines. When Katie comes to throw down with a bunch of people. So looking forward to those videos. So we've been looking at Rubrik since, you know, came out of stealth. I got to interview Bipple, you know, really early on, so we've been watching. What you're on like the 4.0 release now right? How long has that taken and you know why don't you bring us up to speed with what's going on with Rubrik. >> Yeah, it's our ninth, our ninth major release over basically eight quarters. And along with that, we've announced we've hit like a 150 million dollar run rate that we've included when we started it was all about VMWare, doing back-ups providing those back-ups a place to land, meaning object store or AWS S3. And now it's, we protect Hyper-V, Acropolis from Nutanix, obviously the VMWare Suite, we can do archive to Azure, we can do, there's like 30 some-odd integration points. With various storage vendors, archive vendors, public cloud, etcetera. And the ulta release which is 4.0, just really extends that because now, not only can we provide backups and recovery and archive, which is kind of our bread and butter. But you can archive that to public cloud and now you can start running those workloads. Right, so what we call a cloud on, I can take either on demand or archive data that's been sent to S3, and I can start building virtual machines, like I said on demand. I can take the AMI, put it in EC2 and start running it right now. And I start taking advantage of the services and it's a backup product. Like, that's what always kind of blows my mind. This isn't, that's not the use case, it's one thing that we unlock from backup to archive data >> One of the challenges I usually see out there, is that people are like, oh Rubrik, you know they do backups for VMWare, how do you, you know, you're very much involved in educating and getting out there and telling people about it, how do you get over the, oh wait you heard what we were doing six months ago or six weeks ago, and now we're doing so much more. So how do you stay up with that? >> It's tough to keep up obviously, because every quarter we basically have either some kind of major or a dot release that comes out. I mean realistically, I set the table a little bit differently, I say, what are you looking to do? What are the outcomes that you're trying to drive? Simplicity's a huge one because everyone's dealing with I have a backup storage vendor and I have a storage vendor, and I have tape vendor, and all this other hodge podge things that they're dealing with. They're looking to save money, but ultimately they're trying to automate, start leveraging the cloud. Start really like, taking the headache out of providing something that's very necessary. And when I start talking about the services they can add, beyond that, because it's not just about taking a backup, leaving it in some rotting archive for 10 years, or whatever, it's really what can I do with the data once I have this duplicated and compressed, kind of pool, that I can start drawing from. And that's where people start to, their mind gets blown a little bit. Now that the individual features and check boxes sets, it is what it is, you know, like if you happen to need Hyper-V or Acropolis or whatever, it's really just where you are on that journey to start taking advantage of this data. And I think that's where people start to get really excited and we start white boarding and nerding out a little bit. >> Well Chris, so don't keep us in suspense, what kinds of things can you do once you have a copy of this data? It's still, it's all live, it's either on solid state or spinning disk or in the cloud somewhere. That's very different than just putting it on tape, so what do I do now, that I have all this data pool? >> So probably the most common use case is, I have VBC and a security group in Amazon. That exists today. I'm archiving to S3 in some way, shape, or form. Either IA or whatever flavor vessel you want. And then you're thinking, well I have these applications, what else can I do with them? What if I put it to a query service or a relational data base service, or what if I sped up 10 different copies because I need to for lode testing or some type of testing. I mean it all falls under the funnel of dev test, but I hate just capping it that way, because I think it's unimaginative. Realistically, we're saying here you have this giant pile of compute, that you're already leveraging the storage part of it, you the object store that is S3. What if you could unlock all the other services with no heavy lift? And the workload is actually built as an AMI. Right, so an ami, it's actually running an EC2, so there's no, you don't necessarily have to extend the Hyper Visor layer or anything like that. And it's essentially S3 questions, from the product perspective. It's you know, what security group, BCP, and shape of the format you want it to be. Like large, small, Xlarge, et cetera. That's it. So think about unlocking cloud potentials for less technical people or people that are dipping their toe in a public cloud. It really unlocks that ability and we control the data plane across it. >> Just one thing on that, because it's interesting, dev tests a lot of times, used to get shoved to the back. And it was like, oh you can run on that old gear, you know you don't have any money for it. We've actually found that it can increase, kind of the companies agility and development is a big part of creating big cool things out of a company, so you don't under sell what improving dev tests can do. So did you have some customer stories or great things that customers have done with what this capability has. >> Yeah, but to be fair, at first when I saw that we were going to start, basically taking VMWare backups and pushing that in archive and then turning those into EC2 instances of any shape or quantity. I was like, that's kind of crazy, who has really wanted that Then I started talking to customers and it was a huge request. And a lot of times, my architectural background would think, lift and shift, oh no, don't necessarily do that. I'm not a huge fan of that process. But while that is certainly something you can do, what they're really looking to do is, well, I have this binary package or application suite that's running on Elk Stack or some Linux distro, or whatever, and I can't do anything with that because it's in production and it's making me money, but I'd really like to see what could be done with that? Or potentially can I just eliminate it completely and turn it into a service. And so I've got some customers that completely what they're doing, they're archiving already and what they have the product doing is every time a new snapshot is taken and is sent to the cloud, it builds automatically that EC2 instance, and it starts running it. So they have a collection of various state points that they can start playing with. The actual backup is immutable, but then they're saying, alright, what if exactly what I kind of alluded to a little, what if I start using a native service in the cloud. Or potentially just discard that workload completely. And start turning it into a service, or refactor it, re platform it et cetera. And they're not having to provision, usually you have to buy infrastructure to do that. Like you're talking about the waterfall of Chinese stuff, that turns into dev stuff three years later. They don't have to do that, they can literally start taking advantage of this cloud resource. Run it for an hour or so, because devs are great at CDIC pipelines, let's just automate the whole stack, let's answer our question by running queries through jenkins or something like that. And then throw it away and it cost a couple of bucks. I think that's pretty huge. >> Well Chris, can you also use this capability for DR, for disaster recovery? Can you re hydrate your AMI's up there if everything goes South in your data center? >> Absolutely. I mean it's a journey and this is for dot zero. So I'm not going to wave my hands and say that it's an amazing DR solution. But the third kind of use case that we highlight with our product is that absolutely. You can take the work loads either as a planned event, and say I'm actually putting it here and this is a permanent thing. Or an unplanned event, which is what we all are trying to avoid. Where you're running the work loads in the cloud, for some deterministic period of time, and either the application layer or the file system layer, or even, like a data base layer, you're then protecting it, using our cloud cluster technology, which is Rubrik running in the cloud. Right there, it has access to S3 and EC2, you know, adjacently, there is not net fee and then you start protecting that and sending the data the other way. Because Rubriks software can talk to any other Rubrik's software. We don't care what format or package it's in. In the future we'd like to add more to that. I don't want to over sell it, but certainly that's the journey. >> Chris tell us about how your customers are feeling about the cloud in general. You know you've lived with the VM community for a lot of years, like many of us, and that journey to cloud and you know, what is Hybrid and multi-cloud mean to them, and you know, what you've been seeing at Rubrik over the last year. >> Yeah it's ahh, everybody has a different definition between hybrid, public, private-- >> Stu: Every customer I ever talked to will have a different answer to that. >> I just say multi cloud, because it feels the most safe And the technically correct version of that definition. It's certainly something that, everyone's looking to do. I think kind of the I want to build a private cloud phase of the journey is somewhat expired in some cases. >> Stu: Did you see Pat's keynote this morning? >> Yeah, the I want to build a private cloud using open stack and you know, build all my widgets. I feel that era of marketing or whatnot, that was kind of like 2008 or 2010. So that kind of era of marketing message has died a little bit. It's really just more I have on prem stuff, I'm trying to modernize it, using hyper-converge, or using software to find X, you know, networking et cetera But ultimately I have to start leveraging the places where my paths, my iya's and my sas are going to start running. How do I then cobble all that together. I mean at the sea level, I need visibility, I need control, I need to make executable decisions. That are financially impactful. And so having something they can look across to those different ecosystems, and give you actionable data, like here's where it's running, here's where it could run, you know, it's all still just a business decision, based on SLA. It's powerful. But then as you go kind of down message for maybe a director or someone's who's managing IT, that's really, someone's breathing down their neck, saying, we've got to have a strategy. But they're technically savvy, they don't want to just put stuff in the cloud and get that huge bill. Then they have to like explain that as well. So it kind of sits in a nice place where we can protect the modern apps, or kind of, I guess you can call them, modern slash legacy in the data center. But also start providing protection at a landing pad for the cloud native to use as an over watch term The stuff that's built for cloud that runs there, that's distributed and very sensitive to the fact that it charges per iota of use at the same time. >> Well Chris, originally Rubrik was deploying to customers as an appliance, right? So can you talk a little bit about that, right, you have many different options now, the customer, right? You can get open source, you can get commercial software, or you can get appliances, you can get SAS, and now it sounds like you're, there's also a piece that can run in the cloud, right? That it's not just a box that sits in a did center somewhere So can you talk about, again, what do customers want? What's the advantage of some of those different deployment mechanisms, what do you see? >> I'm not saying this as a stalling tactic, but I love that question. Because yes, when we started it made sense, build a turnkey appliance, make sure that it's simple. Like in deployment, we used to say it can deploy in an hour and that includes the time to take it out of the box and that only goes so far because that's one use case. So certainly, for the first year or so, the product that was where we were driving it, as a scale out node based solution then we added Rubrik edge as a virtual appliance. And really it was meant to, I have a data center and I'm covering those remote offices, type use cases. And we required that folks kind of tether the two, because it's a single node that's really just a suggesting data and bringing it back using policy. Then we introduced cloud cluster in 3.2 which is a couple of releases ago. And that allows you to literally build a four plus node cluster as your AWS, basically you give us your account info and we share the EMI with you or the VM in case of Azure and then you can just build it, right? And that's totally independent, like you can just be a customer. We have a couple of customers that are public, that's all they do, they deploy cloud cluster they backup things in that environment. And then they replicate or archive to various clouds or various regions within clouds. And there's no requirement to buy the appliance because that would be kind of no bueno to do that. >> Sure. >> So right, there's various packages or we have the idea now where you can bring your own hardware to the table. And we'll sell you the software, so like Lenovo and Cisco and things like that. It can be your choice based on the relationships you have. >> Wow Chris your teams are gone a lot, not just your personal team but the Rubrik team I walked by the booth and wait, I saw five more people that I know from various companies. Talk about the growth of like, you know Rubrik. You joined a year ago and it felt like a small company then. Now you guys are there, I get the report from this financial analyst firms and like, have you seen the latest unicorn, Rubrik and I'm like, Rubrik, I know those guys. And gals. So yeah absolutely, talk about the growth of the company. What's the company hiring for? Tell us a little bit about the culture inside. >> Sure, I mean, it's actually been a little over two years now that I've been there, it's kind of flying. I was in the first 50 hires for the company. So at the time I felt like the FNG, but I guess now, I'm kind like the old, old man. I think we're approaching or have crossed the 500 employee threshold and we're talking eight quarters essentially. A lot of investment, across the world, right, so we decided very early on to invest in Europe as a market. We had offices in Utruck in the Netherlands. And in London, the UK, we've got a bunch of engineering folks in India. So we've got two different engineering teams. As well as, we have an excellent, center of excellence, I think in Kansas City. So there's a whole bunch of different roots that we're planting as a company. As well as a global kind of effort to make sales, support, product, engineering, marketing obviously, something that scales everywhere. It's not like all the engineers are in Palo Alto and Silicone Valley and everyone else is just in sales. But we're kind of driving across everywhere. My team went from one to six. Over the last eight or nine months. So everything is growing. Which I guess is good. >> As part of that you also moved to Silicone Valley and so how does it compare to the TV show. >> Chris: It's in Oakland. >> Well it's close enough to Silicone Valley. >> It's Silicone Valley adjacent. I will say I used to visit all the time, you know. For various events and things like that. Or for VM World or whatnot. I always got the impression that I liked being there for about a week and then I wanted to leave before I really started drinking the kool aid a little heavily so it's nice being just slightly on the east bay area. At the same time, I go to events and things now. More as a local and it's kind of awesome to hear oh I invented whatever technology, I invented bootstrap or MPM or something like that. And they're just available to chat with. I tried it at that the, the sunscreen song, where he says, you know, move to california, but leave before you turn soft. So at some point I might have to go back to Texas or something to just to keep the scaley rigidity to my persona intact. >> Yeah, so you missed the barbecue? >> Well I don't know if you saw Franklin's barbecue actually burned down during the hurricane, so. >> No >> Yeah, if you're a, a huge barbecue fan in Austin, weep a tear, it might be a bad mojo for a little bit. >> Wow. Alright, we were alluding at the very beginning of the interview, you've got some VIP guests, we don't talk too much about, like, oh we're doing this tomorrow and everything, but you got some cool activities, the all stars, you know some of the things. Give us a little viewpoint, what's the goal coming into VM World this year and what are some of the cool things that you're team and the extended team are doing. >> Yeah, so kind of more on the nerdy fun side, we've actually built up, one of my team, Rebecca Fitzhughes build out this V all stars card deck so we picked a bunch of infuencers, and people that, you know friends and family kind of thing built them some trading cards and based on what you turn in you can win prizes and things like that. It was just a lot of other vendors have done things that I really respect. Like Solid Fire has the socks and the cards against humanity as an example. I wanted to do something similar and Rebecca had a great idea. She executed on that. Beyond that though, we obviously have Ice Cube coming in. He's going to be partying at the Marquis on Tuesday evening so he'll be, he'll be hanging around, you know the king of hip hop there. And on a more like fun, charitable note, we actually have Kevin Durant coming in tomorrow. We are shooting hoops for his charity fund. So everybody that sinks a goal, or ahh, I'm obviously not a basket ball person, but whoever sinks the ball into the hoop gets two dollars donated to his charity fund and you build it to win a jersey and things like that. So kind of spreading it across sports, music, and various digital transformation type things. To make sure that everyone who comes in, has a good time. VMWare's our roots, right? 1.0, the product was focused on that environment. It's been my roots for a long time. And we want to pay that back to the community. You can't forget where you came from, right? >> Alright, Chris Wahl, great to catch up with you. Thanks for joining us sporting your Alta t-shirt your Rubrik... >> I'm very branded. >> John Troyer and I will be back with lots more coverage here at VM World 2017, you're watching theCUBE.