>>lie from Copenhagen, Denmark. >>It's the >>Q covering Nutanix dot Next 2019. Brought to you by >>Nutanix. Welcome back, everyone to the cubes. Live coverage of Nutanix. Stop! Next here in Copenhagen, Denmark. I'm your host, Rebecca Knight, coasting along side of stew minimum. Of course. We're joined by Regime Mirani. He is the CTO clad platforms at Nutanix. Thank you so much for coming on the Cubans. You need >>to be here as usual. >>So you were up on the main stage talking about your guiding force. Your mission to make enterprise computing so reliable, so ubiquitous that it's invisible. >>You don't think about >>it. You don't even get a little No, I mean, look, >>if you look at any successful technology, consumer technology doesn't need to be aware of the details around it, right? I mean, take cars, even because the first introduced you probably had to understand Rick operate. There was how it all works. Remember for water in the radiator. But most people don't know how to do that today. I wouldn't know how to do that today, even though my Utah actually had to do some of those things. Um, that isn't the point. of the cars or self driving. Now the same thing should happen to computing. And we spend way too much time today just doing things that keep the light. Don't nights on. Just imagine infrastructure patching things up, grading them. I really should be something that not what idea is doing i d should be focusing on the business, delivering applications that their customers need and not so much on managing infrastructure. >>Rajiv, that one click Simplicity is so important, yet we know things are becoming even more complicated. Bring us inside a little bit that you know, you've got 14,000 customers. Guess and there's been a major, basically rewrite of a less to be able to be ready for all of the new ash cloud Native envy me obtained, you know, you name it all of these things. How do you balance getting all of this new stuff up with making sure that you keep that simplicity and don't make things for all of your customers while all the jet engines, uh, you know, >>it takes constant effort. It takes a conscious effort to make sure that things are in drifting away from our goal of being simple and to be frank. At times it has and you know, we periodically to audits off all our work floors. Make sure that as simple as you think they are and haven't drifted over time. And occasionally we do find some rail clunkers and have to go back and fix those things. What >>makes it >>different is that we start with a fairly opinionated view on how things should be done. The idea is to make it simple for 99% of the people, while still offering the all that washed options of one person power users would need them and making sure that we understand what 90% 99% of people need. And focusing on that is very important to a lot of customer focus study sort of design reviews, but also this constant going back and you're taking work feel like we m creation like provisioning of'em. When he started, it was pretty simple right then, as we started adding more and more options eyes, this thing going to use a PC I passed through isn't going to use this option. That option suddenly realized that now they're 30 things that people are feeling into provisional we have, most of which nobody cares I care about. So you go back, read I tte keep doing that again and again and again. >>So rich Eve It's one thing when you talk about living on different servers, whether it be super micro underneath or Delhi Emcee Lenovo H p e. It's >>gonna be a >>little bit different if you're talking about where you're going with H p E Green Lake with, you know, the X in AWS that you talk about when I talk to people, you know, it's like, Oh, I'm trying to use terror form and you know, But I have to write it. One way to work with Amazon. I have to write it another way. If it's, you know, azure G C P S o. You know, will Nutanix be able to keep that simplicity and bring, you know, homogeneity to thes dispersed invite? >>Absolutely. So the point is, watch a layer of abstraction right the way we are going to public cloud away we go every server winter out the way of doing things and sigh all if it starts with the hyper wiser and the story of stock and networking with three layers of abstraction. And if you have the same three components everywhere, everything we built on top of that remains exactly the same. Prison was the same on a P S. On the same. Everything looks the same. So higher level constructs like calm and so on don't have to be aware of what the actual substrate is creating a calm blueprint, whether it works on ZAY on AWS or whether Trump's on SX or whether runs on Nutanix H way. The blue blueprint remains exactly the same. Now, if you want to consume more, service is if you want to consume. So this is an Amazon, which are not available on premises. You want to use things like auto scaling groups in Ec2. Sure, you could then create blueprints that our customers we're putting in the substrate. >>So, in terms of this, you said, you start with a very opinionated place of where the customer is well, First of all, it's based on customer feedback and customer surveys. And so where were are you right now in terms of where the customer is? Are you meeting the customer now, or is the customer ahead or what? Where would you describe that? I think it >>depends on what you're looking at. If you're looking at the core products, absolutely, the customers are with us. They were ready to consume. They actually drive a lot of the innovation that we're doing. We're feeding, feeding back changes that we could be doing to make things even simpler on the private cloud side that's getting there. I think we get a lot off feedback on files on on present pro on com on on Flow because those have started getting a lot of adoption in the market, and we do get a lot of feedback on them on. So our newer products that you started a war being more recently, it's a more collaborative process. There were actually working with customers directly understanding their problems on dhe, moving a roadmap forward based on that. So while it's early in terms off adoption in production, the whole process is very collaborative in those situations. So we really are very close to the customers there. >>What are some of the biggest customer problems right now that they're facing what's what's keeping them up at night and therefore keeping you up at night? >>Security is always a big one. Complexity, people skills. All those things are big problems. In fact, one of the biggest things like that was just training enough people to handle all the complexity in a data set. Is the Morrigan removed from that? The more they don't have to focus on that, the easier you make their lives. The other thing is just a lot of time to spend on routine activities which, which acquired disruption to service is right. This is something we've talked about before. Why does it Why does it require a legacy three tier system to have maintenance windows and downtime to do an upgrade? Google our has downtime. Google is never down for maintenance. Doesn't mean they're not already there waiting all the time. So how do we bring that same kind of capabilities on premises that's gonna focus our long power? >>So, Rajiv, when I'm talking to users out there, when they talk about all of the items that are out there that they need to deal with and the routine task automation is something keeps, you know, coming up. So tell us where automation fits into some of the new things that you were talking about today in this week with your customer? >>Yeah, automation >>for us. Waking automation in three steps anything that's automatic better be safe. First of all, safety is paramount. Started security. It has to be simple, and we talked about how calm provides for that. And then you can start adding in this new wave off technologies around artificial intelligence and machine learning. And it's not so much about automation right now. It's all gone to me. It's it's autonomous operations, not just scripts. That due to a task on dhe, that's >>an area >>we invested in very heavily early on with our prison pro product way, build our own patented or thumbs for machine learning applied them to operational metrics like capacity planning. And what if modeling and dynamic alerts and what we've been doing with that is extending that more into the application layer so that not only can you apply these algorithms to CP when memory, we can actually get insights into Hey, the Leighton see on this particular application looks somewhat unusual, or the amount of cash available on a sequel server is unusually low and act on those, and the other part is acting on on alert. Something happens. There's a human being need to get in wall to solve for that. And if it does, then well, it's not really automatic. Right? So that's the other part that we introduce, which is a cross for a product which lets you define these action chains that automatically, uh, what about to be triggered when Annie went on alert takes place, they can go ahead and fix the problem. But also, you know, simple things like send your slack notification or an email locked. They went, maybe create a snapshot of your wee am so that you could go back and be back problems later. All that sort of thing made really, really simple. >>Yes, it goes back to the simplicity and the invisibility to this. >>Yes, yes. Uh, autonomous data centers, by definition, have to be invisible, right? If if if If you're to get involved in marriage and autonomous Data center, then what's the plane? It's a point. Exactly. So the whole idea is that, uh, human involvement in day to day operations against solo that everybody's focused on applications on line of business use cases. >>Rajiv, when it when it comes to those applications. You know, you talked about some of the new enhancements like envy me on and obtain, You know, Where are your customers today? You know, Are there any interesting applications that you're seeing them deploying today? Ah, Pattern. I've talked about the last couple of years of the Nutanix show, is modernized the platform and then modernized the absolute top of it. Things like container ization. I'm sure to bell curve in a journey where all the customers But you know, what are some of the patterns that air starting emergen where they finding success? >>Yeah, This >>whole wave off new applications around data pipelines with Kafka spark things like that Apache stack effectively which are putting more more off load on storage in particular. So that's that's one area. We see customers looking for more performance. But >>even, >>you know, some of the traditional ah traditional uh, applications like ASAP Hana and epic and meditate expanse. They also have patterns which can benefit greatly with some of that wants wants that we have been making and gets a technical issue. No, The size of the working said with it all fits and car and on sst was spitting on magnetic drives. But something like we've been doing is moving the overheads. If you do have a miss and you go to slow a media, you still get good performance. And that's really how we're getting good to the new. >>Well, yeah, maybe without getting, you know, we don't need to go drill down into the core of the intel chip everything. But you know, Nutanix doesn't just take off the shelf stuff and, you know, put a box together. It's software, and there's work that happens with your partners in the ecosystem. Give us a little flavor as toe. You know where you're making the investments and where some of those partnerships and integrations or a key? >>Yeah, So on the platform side, Ah, a lot of the investments happen in validation of the platforms, making sure that we're ahead of the curve in adopting technologies but also feeding back from our side things we would like to see in the platform. Right? So how do you adapt things like R d m A. To handle not just the traditional work with the happy converge workload? How do you essentially look for things in this new class? of memories that would benefit from data locality for us. So that's one class off partnership that we have the hardware vendors with GHB, with Intel, with the IBM, a whole bunch of people. But >>then >>we also have partnerships up the stock these days with companies like service. Now, with we for backup for for our mind product. I think you saw a little bit of that today. It's a whole bunch of things happening across all areas. >>One of the things that it really comes across at this conference is just how strong Nutanix culture is. The company culture, the humble, honest, hungry and another word that's creeping in now is resilient. I'm wondering if you could talk a little bit about your division of the company and describe how the company's resilience, the employees and the company itself has really displayed itself. >>So, you know, as it any company you know, Any time you go through the kind of growth we have, there's the forward momentum that everybody sees. They also a lot of setbacks that people don't really see, and they've been a whole bunch of us off these in our history. They've been areas where literally. The product has has a floor which is so fundamental we call it internally a near death experience. What's really great until again, from an engineering point of yours, how the teams come together at that point instead of these war rooms, even working weekends, Everybody's there. Everybody's on it and nobody talks about. Hey, look, where's my work? Life? Balance of things like that, especially when they're the customer in world. If there's if there's a problem that's causing customers outages, our engineers will give up everything. They'll give up everything and not just at work with their lives to make sure that gets fixed. And that has helped us get Basti setbacks get back in stride. Happens last Now. It used to happen a lot earlier, but spill this real culture resilience from the big *** in the early engineers. >>All right, Rajiv, what's exciting? You going forward? You know you don't have to touch on this one. But you know, when I saw at the end, the site clusters and hibernate feature was something that was like, Oh, yeah. I don't think I've seen that as to how I could make sure I save my data be ableto, you know, Shut things down. Maybe start there. But give us You know what a little bit. Look forward as to where the team's playing. >>Now, that's kind of, >>you know, thinking that detail thing that you have to do. What, you want to launch a new product, right? Okay, look, the whole point of doing doings, I clusters on Amazon. One of the biggest use cases. This cloud bursting cloud busting is not just about increasing your workload size, scaling it up at some point, you want to scale it down? How do you do that for state for work? Stateless. It's easy. All I'm registering Web servers over that sort of my way, they're gone. But our database that I scaled out over there well, that data can't go away. So we had to find ways to essentially solve for those from. So that's how the hibernate feature came around in general, The bigger question that you asked about, You know what I'm most excited about? I >>think this >>whole convergence of private and public cloud with same stack on both sides is a new new tank. It really hasn't existed before. Um, the father applications can now move back and forth seamlessly between public cloud and private cloud without rewriting without re factoring without a big lift and shift is very, very interesting. But by itself, it's not enough. Um, the flip that's missing is what about data movement? What about if you have your data and Amazon and I want to move it on premises? That there really are no good solutions of the Amazon doesn't give you a P eyes on dhe the tools to do that. So I think data movement's gonna be a big thing. And then Billy, a common service's tack on board because it's not just networking, storage in and compute anymore, right? If you're an Amazon, you're probably using all kinds off. Networking service is security groups. Ah, Route 53. How do you take those kind of service is and also make them available on premises. >>So, Rajiv, is there anything you've learned as a team when you look at AWS outposts or Oracle clouded customer, we've had a few years of talking about, but not a lot of deployments yet, so, you know, not saying you're late to the market, but you know what would have been able to sit back and learn from what has been done so far. >>So the >>reason we >>a little bit late to the market is that we think of solving a problem which the other windows are not, Which is kind of what I alluded to before that is that how do you support both the legacy applications on the cloud Net Cloud applications? How do you provide for migration both ways? Applications of a born in the cloud and now you want to move them on premises or applications of a born on premises and you want to move them to the Cloud Outpost is great. I think it's a good good product of technologies that AWS are thinks that hybrid is the right strategy, but it's also one problem. It's also the problem off cloud applications running on premises it does not solve for the problem of legacy applications running and cloud right, that is just a cz difficult as ever. That's that's not become any easier without force. Similarly, if you look at what we are very swing with AWS, it's also legacy applications going going to AWS. But in doing so, they don't have access to all the different networking services that AWS offers because you're not running and a sex, and you're kind of running a different networking start tonight. So with well, thought long and hard about this problem. And I said, Hey, look, we're not going to take the easy answer over here. You can take Take our stock, which is known to run both legacy and cloud native applications. If probe in that on Internet natively into Amazon so that you can use Amazon service is you can use our service is you can a legacy. Applications can run more than applications without giving up. Anything on that, I think is why signal this longer? But I think it's a more powerful solution for the long term. >>Thank you so much for coming on the Cube. It's always a pleasure having you on my back and see us again. Thanks. I'm Rebecca Knight for stew. Minutemen stay more of the cubes. Live coverage of dot Next Nutanix here in Copenhagen,

>> live from San Francisco, celebrating 10 years of high tech coverage. It's the Cube covering Veum World 2019. Brought to you by VM Wear and its ecosystem partners. >> Welcome back, everyone. Day three Q coverage here in San Francisco for V emerald. 2019. I'm just for a student, Um, in here with David Lan. Take days free kick off. We have two sets wall to wall coverage. Guys, this is the time where we get to take a deep breath two days under our belts look and reflect on all the news we've covered in a dark to last analysis sessions but also kind of riff on. We got two nights in hallway conversations we learned a lot of the party means do. I learned a lot last night. Dave. I know you. You learned a lots, do you, Thomas? When things that the chatter Certainly twittersphere hashtag the emerald. A lot of action on there, but it's the hallway conversations. It's the party that people have a few cocktails in them day that you start to hear the truth. The real deal comes out, >> No doubt. And and again Jon Stewart, there's real concern over from the from the practitioners we talked to about this acquisition spree. Are they going to be integrated? Are they going to just throw all this stuff at us and keep jamming products and service is down our throats? Or is this going to be a coherent set of solutions that solves our problem? We also had a little little interesting side conversation about, you know, Snowflake, Frank's lumens new company and how basically Frank is bringing back the Pirates from Data Domain and from service. Now Mike Scarpelli is over there. He's a rock star. CFO Beth White is eventually is back over there. And Frank's Lupin. He's the guy who takes companies from, you know, 100 million to a billion, so that's gonna be >> very serious money making him going on there. >> We have been following his career for a number of years now. We watched him take data domain. We watched him pull that that rabbit out of his hat with the sale with net app, and then the emcee swooped in. And then we saw what he did service. Now we've documented this is an individual to watch, you know, >> he's a world class management team member I mean, he's executes. >> Oh, yeah, no doubt. And >> he has >> a formula that's been proven and in time and time again. And to me, the biggest testament salute Min is the success of the continued success of Data Domain. After he left Hey, he really helped clean up the emcees data protection mess. Um, and then the second thing is, look at service now is performance after he left, I haven't missed a beat. And, yeah, John Donahoe, great executive and all, but it's because Frank's Lubin had everything in place and that was a really well run >> dry. And they got a nice little oracle like business model. >> Yeah. No, you're right. They kind of, you know, the big complaint now as well. Your price is too high that Oracle. >> What have you learned? What you hear in the hallways? I mean, a lot of chatter. >> Yes, John, we We've been reflecting back a lot. It's 10 years in 10th year of the Cube here and back here in San Francisco. The new Mosconi, our third show that I've been at this year in Mosconi and we always track year to year. But since it's been what 45 years since we were here for VM World. When I talked to the average vendor. When I talk to you know, the analysts here were like, Oh, thank goodness we're not in Vegas. When I talked to the average attendee, they're like, Oh my God, what happened to San Francisco since last time we were here? It is too expensive. And the experience walking around San Francisco has really not nearly as nice as it might have been five or 10 years ago. And many of them we were talking to, Ah, woman that runs an event that has been Vegas in San Francisco. And she said, Oh, we did in San Francisco and got tremendous feedback. Don't do it there again. Brings back to Vegas both for costs and the enjoyment of being around the environment. >> Where was a shit show here in San Francisco is horrible right now, I got to say to your right eye was walking this morning from my hotel. Literally. A homeless person passed out the middle of the sidewalk. Um, your smells like urine. It's P, and it's It's just I mean, it's really bad this tense now. I mean City of San Francisco is gonna do some. Mosconi, by the way, has been rebuilt. Awesome. So, you know, in terms of the new Mosconi stew, that's a serious upgrade. Hotel rooms are scarce and just the homeless problem. It's just ridiculous. I don't know what they're >> doing. So one of the other big things when I was reflecting coming into here two years ago when VM wear really started down right before the war on AWS announcement, they made a big announcement. IBM because they had sold off the cloud air toe Oh, VH And for two years Oh, VH was a big partner, Talked about that transition, said we handed off this great asset over h isn't here at the show. I was like, Oh, my gosh, you know, that was, you know, such a big story and other companies like New >> 12. That's good. One lets someone who's not at the show and why. Yeah, oh, VH wired to hear >> They aren't here because, well, they've got customers. More of them are in Europe That was supposed to be a big entry into the United States. Obviously, it wasn't as valuable for them to be here, even though I'm sure they're still part of that service provider ecosystem. They have other big one for us, and we've had on the Cube Nutanix. You know, we've had Dheeraj Pandey. First time we had him on was that this show is still the majority of Nutanix. Customers are VM where customers I've talked to lots of Nutanix customers at the event, even part of the analyst event. Some of the customers I talked to were like, Oh, yeah, my hardware stacks Nutanix and amusing NSX. And I'm using other things there. But they are not here. They're not allowed to be at the show. And I >> mean, they were blatantly told they can't come. >> They can't come here. They can't come to the regional things. They can't do the partner things. So that that that relationship is definitely >> from red hat. What kind of presence have you seen from Red s? >> So their number companies like red Hat that they're kept at a lower level of sponsorship. So they're here. They participate, you know. Open shift, of course, is you know, big enemy for cloud native. Lots of open shift runs on V sphere. So many of those companies that are part of the ecosystem, but not the ones that they want to celebrate and put front and forward. So it's always interesting kind of walk around on those. Even Microsoft is an interesting relationship for, you know, decades with the M wear. You know, of course, azure they partner with. But hyper V was long a competitors. So, you know, we understand those competitive relationships >> could be interesting. Stew and Dave on the ecosystem Jerry Chan Day when we just doing my interview yesterday on the other set mentioned that the ecosystem reinvents itself the community. The question now is with Delhi emceeing Del Technologies obviously heard Michael Dell essentially laying out his plan, which is he's got. He's trying to keep people distracted, but the bottom line is going to top people putting together the cloud right well service provider model. So you know, that's what he's gonna be a big impact. VM wear the crown jewel of Del Technologies certainly is looking more and more like It's >> well and yesterday remember the first VM world we did in 2010? It was It was del I mean course and see only the time Who's Del? It was H p Yes, the emcee was there, but it was net app. I mean, everybody could've had equal standing yesterday at the keynotes. It was Project Dimension of V M, where cloud on Delhi emcee and long keynotes >> data protection into the VM were >> also it's It's all very heavily, you know, Jeff Clarke has his his thumb on, you know, the the deli emcee folks pushing that through Veum where Michael is orchestrating the whole thing. Pat obviously is allowing it. I was sitting in the audience Next next, Some folks from Netapp they're like, you know, this kind of a bummer. Calvin Sito from h p e tweeted Wow how to stick it in the face of your ecosystem partners. He then later went on Facebook saying, Hey, I love this ecosystem, so sort of balancing it out because, you know, he wants to be a good, good citizen, but clearly the ecosystem partners who basically brought VM where you know, to the the position where it's in through distribution, our little ruffled. Right now you can't blame him, But at the same time, the mandate is clear. Michael Dell is driving his products and his solutions through VM were period the end. And, you know, if you don't like it, leave >> right. They had such great success with V San and VX rail in that joint product development and go to market. If they can replicate that with a number of other solutions, they get that the synergies. If >> you don't like it, don't leave. That leave is worse than that. They say you don't like it, you know, invited you. But >> how about what Pat said yesterday in the Cube about when they announced on Gwen heavily leaned into V san. He said publicly that Joe Tucci was pissed and I hate her. They were going at it so that so that shows you the change, right? I mean, so so so e m. C. When it owned VM where was very cautious about allowing Veum wears a software company to drive value somewhere Now is just acting like a software company. >> Well, I think I mean, I learned last night's do, um and you can appreciate this. I learned that the top executives of'em where are looking heavily and working hard at understanding and drive them kubernetes cloud native thing because this is not a throwaway deal. This is not a you know, far anything that they are investing. They get their top brass tech execs on kubernetes fto. Two big players job. Ada, Craig McCaw calumnies. We know interviews since day one, but I think the cloud native thing is going to be interesting. And I think it's gonna be evolution. I think there's gonna be a very dynamic road thing's gonna be a series, of course, corrections, but directionally they're all in on. They're going for it, they're not. >> And actually, I had a, you know, good discussion with Chad Attack. It's a good friend of the program now working at GM, where for the first time, but came from AMC worked at Pivotal. He said, culturally, such a gap between VM wear don't have to touch your app, you know, move everything along lifted shift is nice and easy versus pivotal, you know must go completely You know, dual programming, you know, agile everything there, so bridging those because there's multiple paths and the rail pharaoh announcement is that would be cloud native stuff that won't necessarily go to the EMS. We're going to retool V EMS to now be a platform for kubernetes so that they have a few passed to bridge or to build towards the future. Here's the >> answer strategy. Discussion That and Rayo Farrell was now running Cloud native. Think this is just really >> ties in the interesting discussion that I had with some folks was that you've essentially got well, Jerry Chen brought this up last time we had him on it and reinventing because >> we have >> a conversation all the time about this Amazon have to go up the stack. And Jerry Chen made a really he said, Look, it they're not They're not gonna become an e r peace offer company. What they're gonna do is give tools to the builders so that they can disrupt Europea. They can disrupt service. Now they can disrupt Oracle. That's their strategy, at least for now. Okay, so what does that say? I think the strategy discussion inside of'em were and and l is about by whatever clouds gonna be 35 to 50% of the market. Fine. And the cloud native abs. Great. But you got this mission critical. E r p is an example. Database saps that are on Prem. What we have to do is keep them there. So we're going to sell to the incumbents and we're going to give them cloud native tools, toe modernize. Those APS have build new acts on Prem, and that's the that is the collision course that's coming. So the big question is, can the cloud native guys and AWS disrupt that >> huge? I've always said I'm is on and like the way they're coming in, a tsunami is coming in. And who's gonna build that sea wall to stop it right? And that's essentially only hope that these guys have. You look at all the competitive strategy. Was Oracle. Whoever just gotta stop it? You can't like >> the sea >> wall. That's a great building. A sea wall I was, I would say, is Is that you know, they're only hope at this point is to, you know, get in the game because see Amazon is the stack. They're not really moving up the stack. You hear that from Cisco and Dale and other people? That's where it's a game of musical chairs. Right now, the music's you know, there's still a lot of shares left, but soon chairs getting pulled away and Cisco Deli emcee VM, where they're all fighting for these big chairs. And one >> thing >> we talked about yesterday is that VM wears very directional, product driven. Otherwise they pick a direction, is a statement of direction and don't really have a lot of meat on the bone. In the product side, Sister is actually in market with service providers there in market with NETWORKINGS to this no vapor there that's installed basis and incumbent business. You have developers Esso Baton talks about suffered to find data center, suffer defined networking. I mean, come on, Really. I mean, they're getting there, but it didn't have the complete solution. Cisco >> Coming into this week, I expected here a bit more about the progress and all the customers of'em wear on AWS and feel like Vienna actually downplayed the AWS. We know what a strong partnership it is at every Amazon show we go to, and we got a lot of them Now there's a big presence there, and I can talk to customers that are starting to roll out and move there, but it felt like it was David's. You pointed out there are some messaging differences when you talk about multi cloud and how they're positioning it. So, you know, put those >> here Amazon. If your Amazon you're not happy with Microsoft Dell Technologies World The big announcement that was positioned a cloud foundation Although it wasn't a joint engineering, But the press picked it up as though the Amazon deal has been replicated with Microsoft and Google. I mean, you gotta be gotta be hurt if your Amazon >> So I've I've just been taking notes this this event, there's I've noted at least five major points of difference between a W s what they're saying and their philosophy and the anywhere so eight of us. We know they they don't talk multi cloud. They've told their partners, If you're doing joint marketing with us, you cannot say multi cloud aws that reinforce John. We saw this. Steven Schmidt said that this narrative that security is broken doesn't help the industry. Security's not broken, you know, we're doing great. The state of the nation is wonderful. Aws Matt. Not really. I agree. By the way. Uh, that's not the case. I agree with Pat saying Security's broken. It's a do over VM where wants to be the best infrastructure and developer software company. Who's the best infrastructure and software development platform. Eight of us. The M one wants to be the security cloud. Who's the security cloud? Eight of us. And then, uh, they talked about 10,000 cloud data Listeners are those really cloud data centers at Vienna. And the last one was this was a little nuanced Veum was talking about We know about migrating, modernize, lifted ship shift and then modernize The empire's not talking about modernize and then migrate. If you want to. I totally in conflict >> as a collision course. That's got Look, look, look at the data center was Look, it looks like we're going. We're going away, right to the data center. Staying. That's music to Michael Dell's VM. Where's years they live in the Data City? Do you pointed out yesterday? Data Senate goes away. So does begin. Where's business? >> One of things. I'm surprised. I'm wondering you both have talked to some of the service fighter telco pieces of'em, where they're doing that project dimension, which is the VM where stack on del that looks just like outposts on. And I know they had deployments on this for months. If I was them, you know, it's everybody's hearing about Outpost to talk about it, being more like we're already doing it in. This has you in that Amazon ecosystem. It might be a little strong for the Amazon story, but have you been hearing any about that this week? >> I think they keep a lot of cards close to the chest, but it's clear from the announces that they're doing certainly del the VM, where on Delhi Emcee Cloud or whatever it's called, it's not a cloud but their their infrastructure that is essentially a managed service. That's gonna be really strong for I t. People, because I think that the value proposition of going toe i t and saying we have this, you don't need to do anything. It's very strong, I mean, because I didn't want him >> and justified because this the project to mention it is that single, that thinner stack like what we saw on Outpost in the Amazon video, as opposed to Veum, where cloud on AWS, which is the full C i r h d. I stack. >> I haven't heard anything still on >> well, but the conversation I had from from Vienna, where standpoint, they could make money on that manage service. That's why it's the preferred partnership, right? And so that's their part of their cloud play. If you don't have a public cloud, I said this yesterday, you have to redefine Cloud and you have to get into cloud service. And that's what's happening. And that's exactly what's happening. And what I like about what V M where is doing is they are transitioning their model to a sass based model. Now it's only 12 and 1/2 percent of the revenues today. But both pivotal and carbon black are gonna add, you know, ah, $1,000,000,000 next year to that subscription based $3 billion in year two. Um, and so you know, Pat said the other day, I think we could get to 50 50. I don't necessarily think in the near term we're gonna go beyond that. It's not the Adobe >> way could be critical. Critical of'em were in some areas, but I gotta tell you their core strength that they went to a software operators on the data center friend of prices. That's been a great strategy. Focusing on their core building from there is Jerry 10 point out adding other products so their software company, So I think they're really got a good solution. And you? The data shows that people are increasing their spending, John. Just one based on >> that. Because I had a couple of really good conversation with customers, customers that would deploy VCF So they've got the full stack on there. So using H C I, but not necessarily on Dell hardware, could be Cisco Hardware. Could be HB hardware in the like or they're buying NSX. But the virtual ization team owns it, and they get kind of put in. A box storage team says That's not the array I'm used to buy. Well, maybe I'll put a pure storage box and put it in between. The networking team says I'm refreshing my Cisco hardware. You know, we're like, but we have NSX, and it's great. Well, you can use NSX over there. We're going to use a C I over here. So the term I heard from a number of customers is organizations still have hardware to find roles, and they're trying to figure out how to move to that software world. Which hurts me, cause I spent years trying to get beyond silos and helping people you know, move through those environments. And still, in 2019 it's a big challenge. That organizational shift is we know how tough that is. >> So just couple points in the data, because you're right. There are some countervailing trends, though. So, yes, people are spending Maurin VM where in the second half. But at the same time, the data shows that cloud is hurting VM wear spend. So this that's kind of gets interesting. Our containers gonna kill VM where? No, there's no evidence that container's air hurting VM where spend. But there's clearly risks there, you know, as we've talked about who's best position of multi cloud. Well, it turns out three guys with the public cloud are best positioned in multi Google and Microsoft on, and so and then the pivotal thing is interesting, and ties ties all this in so that the data is actually really interesting. It's like you're seeing tugs at both sides, and I think your your notion about the seawall is dead on. That's exactly what they're doing. >> You see that with Oracle's trying to stop jet. I just want they can't win this one to stop Amazon just on the tracks gave great data. Great reporting, Stoop. Good observations. Get all the day that night and parties we're gonna certainly keep doing that. Day three of wall to wall coverage here. You bringing to the insights and interviews here live from the Emerald Twin 19. Stay with us for more after this short break.

>> live from San Francisco, celebrating 10 years of high tech coverage. It's the Cube covering Veum World 2019. Brought to you by VM Wear and its ecosystem partners. >> Welcome back. We're here. Of'em World 2019. You're watching the Cubans? Our 10th year of coverage at the event. I'm stupid. And my co host this afternoon is Justin Warren. And happy to welcome back to the program. Bob Ghaffari, who's the general manager of the Enterprise and Claude networking division at Intel. Bob, welcome back. Great. Great to be here. Thank you. S Oh, uh, you know, it's a dressing. And I think that last year I felt like every single show that I went to there was an Intel executive up on the stage. You know, there's a way we talked about. You know, the tic tac of the industry is something that drove things. So last year? Ah, lot going on. Um, haven't seen intel quite as much, but we know that means that, you know, you're you and your team aren't really busy. You know a lot of things going on here. VM worldwide. Give us the update since last we spoke. Well, you know, um >> So I think we have to just go back a little bit in terms of how until has been involved in terms of really driving. Just hold this whole network transformation. I want to say it started about a decade ago when we were really focused on trying to go Dr. You know, a lot of the capabilities on to more of a standard architecture, right? In the past, you know, people were encumbered by challenging architectures, you know, using, you know, proprietary kind of network processors. We were able to bring this together until architecture we open source dp decay, which is really this fast packet processing, you know, library that we basically enabled the industry on. And with that, there's basically been this. I want to say this revolution in terms of how networking has come together. And so what we've seen since last year is you know how NSX via Miranda sex itself has really grown up and be able to sort of get to these newer, interesting usage models. And so, for us, you know what really gets us excited is being really involved with enabling hybrid cloud multi cloud from a network perspective. And that's just what really gets me out of bed every day. Yeah, An s >> t n is, I think, gone from that early days where it was all a bit scary and new, and people weren't quite sure that they wanted to have that. Whereas now Stu is the thing, it's people are quite happy and comfortable to use it. It's it's now a very accepted way of doing networking. What have you noticed about that change where people have gone? Well, actually, it's accepted. Now, what is that enabling customers to do with S T. N. >> You know, um I mean, I think what you know S Dan really does. It gives you a lot of the enterprise customers and cloud customers, and a lot of other is really the flexibility to be able to do what you really need to do much better. And so if you can imagine the first stage, we had to go get a lot of the functions virtualized, right? So we did that over the last 10 years, getting the functions virtualized, getting him optimized and making sure that the performance is there as a virtual function. The next step here is really trying to make sure that you know you weaken enable customers to be able to do what they need to end their micro service's and feels. Or do this in a micro segmented kind of view. When and so um and also being in a scenario, we don't have to trombone the traffic, you know, off to be there, be it's inspected or, you know, our load balance and bringing that capability in a way, in a distributed fashion to where the workloads Neto happen. >> Yeah, who you mentioned micro segmentation there, And that's something which has been spoken about again for quite a while. What's the state of play with micro segmentation? Because it some customs have been trying to use it and found it a little bit tricky. And so they were seeing lots of vendors who come in and say We'll help you manage that. What's the state of play with Michael segmentation From your perspective, >> you know, I would say the way I would categorize it as micro segmentation has definitely become a very important usage model. In turn, how did really contain, you know, uh, policies within certain segments, right? So, one you know, you're able to sort of get to a better way of managing your environments. And you're also getting to a better way of containing any kind of threats. And so the fact that you can somehow, you know, segment off, um, you know, areas and FAA. And if you basically get some kind of, like attack or some kind of, you know, exploit, it's not gonna, you know, will go out of that segmented area to to some extent, that simplifies how you look at your environment, but you want to be able to do it in the fashion that you know, helps. Ultimately, the enterprises managed what they got on their environments. >> So, Bob, one of things that really struck me last year was the messaging that VM were had around networking specifically around multi cloud. It really hearken back to what I had heard from my syrup reacquisition on. Of course. Now, Veum, we're extending that with of'em or cloud in all of you know, aws the partnerships they are false, extended with azure, with Google in non premises with Delhi emcee and others. And a big piece of that message is we're gonna be able to have the same stack on on both sides. You could kind of explain. Where does Intel fit in there? How does Intel's networking multi cloud story dovetail with what we're hearing from VM? Where Right, So I >> think >> the first thing is that until has been very involved in terms of being into, um, any on Prem or public clouds, we get really involved there. What were you really trying to do on my team does is really focusing on the networking aspects. And so, for us is to not only make sure that if you're running something on prime, you get the best experience on from but also the consistency of having a lot of the key instruction sets and any cloud and be able to sort of, ah, you know, managed that ballistically, especially when you're looking at a hybrid cloud environment where you're basically trying to communicate between a certain cloud. It could be on Prem to another cloud that might be somewhere else. Having the consistent way of managing through encrypted tunnels and making sure you're getting the kind of performance that you need to be able to go address that I think these are the kind of things that we really focus on, and I think that for us, it's not only really bring this out and, um improving our instructions that architecture's so most recently What we did is, you know, we launched our second generations Aeon Scaleable processors that really came out in April, and so for us that really takes it to the next level. We get some really interesting new instruction, sets things like a V X 5 12 We get also other kind of, you know, you know more of, like inference, analytic inference capabilities with things like Deal Boost that really brings things together so you can be more effective and efficient in terms of how you look at your workloads and what you need to do with them, making sure they're secure but also giving you the insights that you need to be able to make that kind of decisions you want from a enterprise perspective >> steward. It always amuses me how much Intel is involved in all of his cloud stuff when it it would support. We don't care about hardware anymore. It's all terribly obstructed. And come >> on, Justin, there is no cloud. It's just someone tells his computer and there's a reasonable chance there's an Intel component or two Wednesday, right? >> Isn't Intel intelligence and the fact that Intel comes out and is continuing to talk to customers and coming to these kinds of events and showing that it's still relevant, and the technology that you're creating? Exactly how that ties into what's happening in cloud and in networking, I think is an amazing credit to what? To Intel's ability to adapt. >> You know, it's definitely been very exciting, and so not only have we really been focused on, how do we really expand our processor franchise really getting the key capabilities we need. So any time, anywhere you're doing any kind of computer, we want to make sure we're doing the best for our customers as possible. But in addition to that, what we've really done is we've been helped us around doubt our platform capabilities from a solution perspective to really bring out not only what has historically been a very strong franchise, pressed with her what we call our foundational nicks or network interface cards, but we've been eldest would expand that to be able to bring better capabilities no matter what you're trying to do. So let's say, for example, you know, um, you are a customer that wants to be able to do something unique, and you want to be able to sort of accelerate, you know, your own specific networking kind of functions or virtual switches. Well, we have the ability to do that. And so, with her intel, f p g. A and 3000 card as an example, you get that capability to be able to expand what you would traditionally do from a platform level perspective. >> I want to talk about the edge, but before we go there, there's a topic that's hot conversation here. But when I've been talking to Intel for a lot of years out container ization in general and kubernetes more specifically, you know, where does that fit into your group? I mentioned it just cause you know that the last time Intel Developer forum happened, a friend of mine gave a presentation working for intel, and, you know, just talking about how much was going on in that space on. Do you know, I made a comment back there this few years ago. You know, we just spent over a decade fixing all the networking and storage issues with virtualization. Aren't we going to have to do that again? And containers Asian? Of course, we know way are having toe solve some of those things again. So, you >> know, and for us, you know, as you guys probably know, until it's been really involved in one of the biggest things that you know sometimes it's kept as a secret is that we're probably one of the bigger, um, employers of software engineers. And so until was really, really involved. We have a lot of people that started off with, you know, open source of clinics and being involved there. And, of course, containers is sort of evolution to that. And for us really trying to be involved in making sure that we can sort of bring the capabilities that's needed from our instructions, said architecture is to be able to do containers kubernetes, and, you know, to do this efficient, efficiently and effectively is definitely key to what we want to get done. >> All right, so that was a setup. I I wanted for EJ computing because a lot of these we have different architectures we're gonna be doing when we're getting to the edge starting here. A little bit of that show that this show. But it's in overall piece of that multi cloud architecture that we're starting to build out. You know, where's your play? >> Well, so for us, I mean the way that we look at it as we think it starts all, obviously with the network. So when you are really trying to do things often times Dedge is the closest to word that data is being, you know, realized. And so for us making sure that, you know, we have the right kind of platform level capabilities that can take this data. And then you have to do something with this data. So there's a computer aspect to it, and then you have to be able to really ship it somewhere else, right? And so it's basically going to be to another cloud and might be to another micro server somewhere else. And so for us, what really sets the foundation is having a scale will set a platform sort of this thick, too thin kind of concept. That sort of says, depending on what you're trying to do, what you need to have something that could go the answer mold into that. And so for us, having a scaleable platform that can go from our Biggers eons down to an Adam processor is really important. And then also what we've been doing is working with the ecosystem to make sure that the network functions and software defined when and you know that we think sets a foundation to how you want to go and live in this multi cloud world. But starting off of the edge, you want to make sure that that is really effective, efficient. We can basically provide this in a very efficient capability because there's some areas where you know this. It's gonna be very price sensitive. So we think we have this awesome capability here with our Adam processors. In fact, yesterday was really interesting. We had Tom Burns and Tom Gillis basically get on the stage and talk about how Dell and VM we're collaborating on this. Um, and this basically revolves around platforms based on the Adam Process sitter, and that could scale up to our ze aan de processors and above that, so it depends on what you're trying to do, and we've been working with our partners to make sure that these functions that start off with networker optimized and you can do as much compute auras little computer as you want on that edge >> off the customers who were starting to use age because it's it's kind of you, but it's also kind of not. It's been around for a while. We just used to call it other things, like robots for the customers who were using engine the moment. What's what's the most surprising thing that you've seen them do with your technology? >> You know what is interesting is, you know, we sometimes get surprised by this ourselves and so one of the things that you know, some customers say, Well, you know, we really need low cost because all we really care about is just low level. You know, we we want to build the deploy this into a cafe, and we don't think you're gonna be all that the price spot because they automatically think that all intel does is Biggs eons, and we do a great job with that. But what is really interesting is that with their aunt in processors, we get to these very interesting, you know, solutions that are cost effective and yet gives you the scalability of what you might want to do. And so, for example, you know, we've seen customers that say, Yeah, you know, we want to start off with this, but you know, I'm networking, is it? But you know what? We have this plan, and this plan is like this. Maybe it's a 90 day plan or it could be up to a two year plan in terms of how they want to bring more capabilities at that branch and want to want to be able to do more. They want to be able to compute more. They want to make decisions more. They want to be able to give their customers at that place a much better experience that we think we have a really good position here with their platforms and giving you this mix and match capability, but easily built to scale up and do what our customers want. Great >> Bob, You know, when I think about this space in general, we haven't talked about five g yet, and you know, five g WiFi six, you know, expected to have a significant impact on networking. We're talking a little bit about you know edge. It's gonna play in that environment. Uh, what do you hear from Augusta Summers? How much is that involved with the activities you're working through? You know, >> it's definitely, really interesting. So, uh, five g is definitely getting a lot of hype. Were very, very involved. We've been working on this for a while until it's, uh, on the forefront of enabling five G, especially as it relates to network infrastructure, one of the key focus areas for us. And so the way that we sort of look at this on the edges that a lot of enterprises, some of them are gonna be leading, especially for cases where Leighton see is really important. You want to be able to make decisions, you know, really rather quickly. You want to be able to process it right there. Five g is gonna be one of these interesting technologies that starts, and we're already starting to see it enabled these new or used cases, and so we're definitely really excited about that. We're already starting to see this in stadium experience being enabled by five G what we're doing on the edge. There's experiences like that that we really get excited when we're part of, and we're really able to provide this model of enabling, you know, these new usage models. So for us, you know the connectivity aspects five g is important. Of course, you know, we're going to see a lot of work clothes used for G as basically predominant option. And, of course, the standard wired connective ity of I p m pl less and other things. >> I want to give you the final word. Obviously, Intel long partnership. As we know you know, current CEO Pack else under, you know, spent a good part of his, you know, early part of career at Intel. Give us the takeaway intel VM wear from VM 2019. You know, I mean, we've had a >> long partnership here between intel on VM, where we definitely value the partnership for us. It started off with virtual light servers a while back. Now we've been working on networking and so for us, the partnership has been incredible. You know, we continue to be able to work together. Of course. You know, we continue to see challenges as we go into hybrid cloud Malta Cloud. We are very excited to how in terms of how we can take this to the next level. And, you know, we're very happy to be be great partners with them. >> All right. Well, Bob Ghaffari, thank you for giving us the Intel networking update. We go up the stack down the stack, Multi cloud, all out the edge, coyote and all the applications for Justin Warren. I'm stupid. Men will be back for our continuing coverage of the emerald 2019. Thanks for watching the Cube.

>> live from Las Vegas. It's the queue covering del Technologies. World twenty nineteen. Brought to you by Del Technologies and its ecosystem partners. >> Welcome back to Deal Technologies, World twenty nineteen. I'm stupid and my co host Dave Volante. Two sets, three days wall to wall coverage. Everything going on in Del Technologies really happen? A. Welcome back to the program. Same grow Cotton. Who's the senior vice president of product marketing at Delhi Emcee Sam so much that >> I am psyched to be here. I'm so excited. >> So you know you know, David, I will talk. You know, we come to these shows and back in the M C World days. It was like, Okay, let's walk through this massive portfolio and all the different areas. Last year we talked. There's a lot of simplification going on on DH Boy. This year it felt like, you know, massive infusion of cloud and talked to a lot of your team about how what's really happening now. It's not cloud walking. We're well past that. You know, Emcee and Dell both, you know, road through a lot of that today. But, you know, take us inside the keynote, putting these things together, and it's still quite a massive portfolio. >> It is, it is, and I get the honor of being the kind of the marketing front for the entire Delhi in C portfolio. So whether it's stored server networking, data protection and now hyper convert conversion now cloud our newest member of kind of the family, so to speak, Um, I get the opportunity kind of represent that which the earlier point creates a challenge as well, because it's such a broad portfolio of technology. So any time we get the opportunity to come. Teo Adult Technologies World of'em world rather a big event. We want to make sure we we shined the brightest light on the products that air >> both >> new and innovative, as walls continue to grow at a high rate. >> Alright, So Sam challenge. I wonder if I'm seeing a little bit of trend in there. So year ago, power Max was unveiled. We talk to the data protection team. It's power. Protect the the networking stuff got re branded with power and they've got the shirt with the lift switch power switch on there. So, you know, am I sensing a trend? Here is the When we simplify the portfolio. Power is the brand that lives up there. Are you the father of power? >> I am. To some degree. Yes, it was. It was kind of the genesis of an idea that we built on the original power edge brand which predate predated my arrival here. But we do. Look, we look, we look at the portfolio from a strategic lens and we're looking at the various different solutions we have across all the storage high end, mid range on structured as to the server product lines. Now, we powered up the data protection with power. Protect your point. Power switch is now on. So we turned. That went on, and we will continue to power up the rest of portfolio. So you're definitely on to something. There is a trend here, multiple points on that trend line. And I think you should be excited to know there's a lot more to come there too. >> So what? People talk about large portfolios. There was talk about integration and sort of threads across the architecture that maybe brings them together from a marketing standpoint and messaging standpoint. What are some of those threads that you're weaving through the portfolio, >> right? So one of the unique opportunities we have with such a broad portfolios, we want to make sure we have very strong, hard hitting product messaging. So of course, you've got the typical storage and data protection server messaging that talk about the he customer dynamics and trends that are going on at the individual product level. Now, what's what's newer this year and what you'LL start to see? More of us. We go for it is right now taking that product approach now, going vertical with that, talking about solutions and workloads and applications. So the big opportunity we have. And you saw that with the introduction of Del Technology Cloud as well as the Del Technologies Unified workspace, because we're now telling a broader solution story that includes, frankly, many products within delancy and many products across the broader del technology family that provide more of a business outcome solution, outcome discussion for our customers, complimenting the strong kind of individual piece part discussions which we have >> you and Sam, you know, we've looked at some of those solutions for a number of years, you know, VM wear and pivotal, and the storage products have been put together for a lot. Something I saw more than ever is you know, they're they're baked together. If you know VCF on top of it, the whole SPDC snack, you know, big day. One key note was a lot about the talk of, you know the better. Together as the pieces gives a little bit of insight, as you know how closely you know Del and the other logo's on the banner are working together. >> Yeah, if you think about over the last few years, Better together has been a big focus of ours is, especially as we've come together as one large company. But I would say we lived in the same neighborhood, you know. Now we live in the same house and and it's it's about how do we have the best integration between one product line or one room of the house with our neighboring room of the house for another product line? And you've seen that most recently with VX rail with the V C and technology and the delicacy of a structure. But now you're seeing it even broader than that. Del Technology Cloud is my favorite one to talk about, of course, and that is that bringing together the VM where Cloud Foundation suite of software This amazing set of software combined with this market leading segment leading delicacy infrastructure to provide that end and Turkey on premise Hybrid cloud which now could goto azure or Amazon >> Dave gives a whole another meaning to the noisy neighbor problem like >> All right, I'm gonna ask you So when you were >> living, it's a fun house. It's a very fun house. >> So when you were with Isil on, you had a relationship obviously with GM, where you got the S d. K. And you would do it then because you get acquired by CMC. VM wears sort of a sister company. Um law. Oftentimes the emcee would argue, Well, our integration is better than net APS or whoever else is. And, you know, maybe it was. Maybe it wasn't fine compete. But today there seems to be a conscious effort to really drive integration across the portfolio using VM. Where is the linchpin? I wonder if you could talk about that in terms of the strategy and what it means in terms of product marketing. >> Yeah, so it really depends on the case or work loader solution. Certainly in the cloud, I think, Dave, you're dead. On the VM are Virtual Cloud Foundation suite is the linchpin is the operating hub for our hybrid crowd saggy sitting on top of our infrastructure? So So that is absolutely the case. But if you look at other solutions there, maybe there's another member of this extended family that should be the point, or should be the lead of of kind of charge into a specific work. Hillary's case. We'LL evaluate those on a case by case basis. I think the important thing, though, is the strategy stops start from the top with Patton Jeff really working with both of'Em were and l N c teams. It is super clear the prioritization, the focus in the alignment to go build these combined solutions Together, we may not have had that alignment in the past, So if you look back historically, way probably didn't execute a CZ well or as fast as we wanted were now operating in absolute alignment and synchronization on the strategy, which makes it really easy for the teams to operate. Whether it's a marketing team, an engineering team, a services team, we're absolutely in locks >> up fascinated by this. Why? What's changed? What is it that Dell has brought to this culture that has enabled that catalyzed that? >> I think, you know, starting at the top with Michael, but certainly patent. Jeff spent the time, I think, Jeff, over a year and a half ago, they sat down and said, Here are key strategic tenants. Here's what we need to go do as better Together, we think we can move faster in the market. We aligned on those priorities, and we execute on those every single day. So I think that day one alignment has really helped to make the change >> very, very quick. Sounds >> so simple. But if if the assumptions that they make it the top don't pan out, then you have to pivot and you see it all the time in the tech business. All right, We're going to take that hill. Okay, Right. Way took that hill, but nobody's buying that hill. So now we got to go over here and we gotta Is Johnston shifting? Yeah. So is that the secret sauce? At least part of it is that they got it right early on. Fast course correction. >> Yeah, So I think the hero example that we've had the most run time with is the VX rail, which I definitely think we've hit a grand slam right with that one. Now we're trying to replicate that. Any more complex solution is something that's not just in an appliance. It's more broader. It's more strategic. You're now extending into, uh, partners like public cloud players, so it's much more. It's very, very important to have a plan have a strategy aligned to that execute. But by no means are we heads down and just going to take the hill if if the environment changes if the facts change. Jeff Pat the extended teams we constantly reevaluate and way were nimble and agile. We'LL shift if we have to. >> So, Sam, we've spent a lot of time digging in with the storage team here. I went through three Expo Hall, lots of gear you can touch, let two demos you can do. There's some people you know, went to the keynote, and they're like, Oh my gosh, this is not M c world. There's not that much storage. It kind of got glossed over when you talk about cloud and converged in all these things, they're talking about how you balance that internally and from out from a messaging standpoint, you know, Where is the message in the state of storage? You know, today in twenty nineteen? >> Yes. Oh, So yesterday we really focused on the Del technology solutions. Don't that cloud they'LL take unified workspace. Today's Kino we really pivoted back to the infrastructure conversation. This is where you saw the new enhancements with the unity x t. The ice salon continued to advance data protection with the new power protect announcements. So I would say day to probably felt more familiar for the traditional end SeaWorld teams. We had great demos showcasing The new capabilities were able tio have great customer examples how they're taking advantage of these capabilities. But with a portfolio so broad at Delta at the Del technologies level, never mind the deli in sea level, you have to pick and choose. And how you message to your customers, your partners to all of you. Of course. Well, so what? We're trying to kind of a line a solution story that's then complimented by great best of breed individual piece parts. And I think he saw that balance over day one and Day two today. How >> do >> you measure your success from A from a marketing standpoint? I mean, is it just revenue? I mean that, obviously one, but it's removed. But I mean, what other metrics do you use to sort of inform your strategy? >> Yes. Oh, again, I I had the pleasure of working both for Jeff Clark and Ellison do so. I actually have two bosses, which is a lot of fun, at times, literally. Seriously. Report dual report to both them. And what's great about that is there is no air gap between the marketing accountability, the marketing goals and objectives with the business within De Liam Si eso look, the ultimate factor that we look at in additional revenue, its market share. Are we competing in the markets that we select to compete in? And are we taking share? We've had a great last day, uh, great run over last year and a half on that front. So that goal is the same goal that we drive within marketing. Yes, there's things like share, voice and pipeline. You know, traditional marketing factors that we count within marketing to evaluate how things are working but were absolutely focused on the on ly goal. No legal that matters is hitting the plan hidden in the revenue growth and taking chair from our >> competitive. And so the cheese market share, I presume. Use I d see data as least in part. Maybe, maybe garden data. It's a combination of Yes. Okay, how's the market data? Because markets so huge we heard today with Pat Kelsey was talking today about two trillion dollar market, you know, And I say to myself, Well, how do you even measure? You know, the various segments in such a big market where there's been such consolidation, But what have you found in terms of the consistency and the accuracy, the data in terms of how it's translated to mean? Ultimately you can you can tell by your revenue growth, comparing it to others, revenue growth. So there's that measure, but is it pretty much stable and you're able tto? Is >> it reasonably predictable? You know, I won't get into the specifics, but we have a very detailed process on how we measure our success or not way Do use various resource is in terms of I. D. C and others to kind of measure in judge how the market's going. I would say it's an input. It's not the exact science that we would certainly certainly follow, but to your earlier discussion on Do things change? Obviously, market predictions, if I ever tell you three years from now with the market, is you know I would be a genius and Nostra Thomas and I would be predicting a lot of other things. It changes constantly. What we do know is the overall market is growing very quickly. It's in an unpredictable state of growth because of the amount of data that is growing. We think from a deli in C infrastructure standpoint, there is going to require a lot more infrastructure. So we feel very good about where the market is going in our role within this data era that we talked about today. But whether it's us or the market predictors, everybody is constantly adjusting because you just don't know >> what you have. Other sources you have obviously the channel you have. You you talk to customers. I mean, okay, Tom suite was selling us. That, I think is I. D. C. Was saying that it is going to grow it spendings and go to ex uh GDP, which I'm intrigued by on I believe it. I just Historically, it's such a big market. It's been aligned with GDP, but it does feel like it's it's accelerating faster. >> Look at the gross. I mean, look at that. The tech trends five g The emergence of the eye ot Internet of things at the edge Thie advancements within the modernizing of infrastructure. The move Teo hyper converge these new cloud solutions as we look to provide a non Prem cloud. You look at the public, Claude vendors are now have taken notice and said, Hey, you know what? It's not all one way or the other way. We've got to get into that game as well. So you're seeing a tremendous amount of growth, a tremendous amount of opportunity. At the end of the day, how are we helping our customers digitally transform is our goal in our mission, and I think we've got a great track record doing that in the >> world. Nothing in your size, a little bit of growth. There's a lot of >> cash, Sam, I don't want to give you the final word. You talk about the digital transformation. Give us a little bit of insight to the customers you're talking about. Where they are in their journeys has come the biggest challenges and opportunities that they're facing today. >> Look, we've been talking about digital digital transformation for a few years now. I would say we're still in the early innings. You certainly have a lot more customers that are taking advantage of digital transformation in typically lines of business, but not necessarily wholesale transformation. So I would say we're seeing a lot more customers seeing a lot more success in line of business conversion to digitally transform. But the next wave a transformation is hold hold, wholesale business transformation. You got a few highlights here and there. But for companies that are not born in this world that are more of a traditional business, it's the early early innings. So I think it's crazy, tremendous opportunity for everyone. Alright, >> well, Sam, first off, congratulations. We know it's not just the event, but all the different pieces that come through take more than a year for all these pieces together. So congratulations so >> much that they love the partnership. Looking forward to seeing you guys at the next big event. >> All right, for David, Dante, I'm Stew Minutemen. Be back with more coverage here from Del Technologies, World twenty nineteen in Las Vegas. Thank you for watching the cue.

>> live from Las Vegas. It's the queue covering del Technologies. World twenty nineteen, brought to you by Del Technologies and its ecosystem partners. >> Welcome back, everyone to the cubes. Live coverage of Del Technologies World here at the Venetian fifteen thousand attendees. One of the biggest, most important tech conferences all year long. I'm Rebecca, not your host. Along with my co host, stew Minutemen. We're joined by Caitlin Gordon. She is the VP product marketing at Delhi Emcee. Thanks so much for coming back on the cute Kate. I >> know This is so nice. Maybe we'LL have to make it three days in a row. >> I would we would love that. All right, so the last year at this very comforted you lunch power, Max, what's Tet Walker viewers through Sort of. The new capability is the latest and greatest. What's going on with power Max this year? >> Yeah, My favorite thing to talk about his power, Max. So we couldn't miss that today. Yeah, So a couple of updates in the Power Mac's front couple on the software side and then on more on the hardware side as well. S o from ah software side. We've got a couple pieces, which is a lot of our customers, really starting with the largest of our customers, are looking to add more automation into their data centers, and storage is no exception. And how do I automate some of those storage work clothes? Teo, make things run more seamlessly, get into more of a cloud operating model. So we had a couple of announcements on that front. We have a new V R. Oh, plug in, um, to automate work clothes through the r o A. CZ. Well, as ants will play books coming this summer, a couple important automation hand spins and obviously a lot more to come there in the future. The other one in a similar vein, is that containers, right. We've seen the increase adoption of container. So, um, and that the container is being used in production applications means that external storage is actually become a reality in that world, and the support for a C. S. I plug in on power Max, is something that we're seeing more interest from. So we have announced that's coming this summer as well. >> So, Caitlyn, I remember a year ago when Power Mask got announced. I heard things like intelligence and automation. And I went to add non, you know who's been working on this kind of technology for decades? Is that non how we've been talking about this for decades? Tell me why it's different and he lit up like I hadn't seen him in awhile, told me, What's going on for I want you to connect now a year later is what's this mean for customers? What does that automation? You know, an intelligence mean, is there a certain KP eyes or hero metrics who have is two customers using this today that they couldn't have done? And with you, no last generation intelligence storage? >> Yeah. Hey, think about it. It's really about moving to this concept of the Autonomous Data center. And how does this become an autonomous storage system? So both the intelligence within the system that we talked about last year and the decisions that the system is making itself every single day all by itself, that's that has really changed. And it's a completely new evolution of its making billions of decisions a day for customers so they don't have to do that means you're gonna have fewer people managing storage and they can invest in other things. Then when you move that up the stack, some of that the bureau, the answer will play books really enables you to then automate more of the work flows within that so again gets you more into that operating model, and you can automate not just the storage infrastructure, but then get to this autonomous data center >> So way talk to Travis briefly about Dev ops and you're mentioning answerable playbooks. You know, for years we've been talking to customers and saying, Okay, we we need to get two more agile environments, you know, Dev ops there, but enterprise storage specifically, there's a little bit slowed up, so it sounds like we're starting to get to greater adoption. What? What, what what got us over that you know, Hurdle, and where our customers with it today? >> Yeah, and I think it's really the maturity of our largest global customers that have gotten to a place where, for the workloads that will continue to remain on these thes on from infrastructure on our purpose built storage on our high end arrays, they need to run that as efficiently as possible. Um, and a lot of the work we've done to build in a. I does part of that, but really, ultimately they're looking at in there. Three. Terek protector. How do they run things more smoothly? Um, and it's really our customers that have brought that us is a requirement, and we've been able to to support that. >> So how do you work with customers? Mean innovation is, of course, an underlying theme of this of this conference. Talk about how you collaborate with customers to to solve their problems and how you help them. Think ahead what their future needs are. >> Yeah, and certainly Travis, I myself, might our teams, as well as the engineering team, spend a lot of time with our customers in the briefing centre. A lot of in the field, um, really talking about their challenges and the privilege that we have, especially with something like a Power Max platform, is the customers we have. There are the ones that are constantly pushing the boundaries of what we can do for them today, so they always need the best performance. The best efficiency and what has changed is they also now we need that simplicity. They need that operational simplicity, even on their high resiliency. High performance systems. Um, and we spend a lot of time understanding those requirements on DH, the problems that they're trying to solve and how we can help them get there and that that could be automation that could be containers. But it could also be cloud right, And that's the other piece that we've we made a lot of investments across our portfolio is how do we support that cloud consumption cloud operating model, leveraging public cloud? Um, and and a lot of it really just comes from how do we help our oppressors continue to solve their problems? >> It's a competitive marketplace, and, as you said, customers, they want everything. They want efficiency. They want simplicity. They wanted to not cost them too much money. What what's your unique selling point? How do you message this is This is why our solution is >> that I mean, our overall strategy delancy from a storage perspective is that we're way. We'LL have a single product in each segment with which we've compete and each one will be architected for very specific requirements so that we can meet the combination of a price points and it features and capabilities across all these different perspectives and that each one of our platforms is designed to be industry leading in that category. Which is why we have power Max on the high end, the resiliency, that performance, the availability that you know, banks, hospitals, governments around the world expect. But the same time we have mid range pot for us. We have an entry platform that could be sold for under twenty five thousand dollars, right and has a different set of requirements. We have the unstructured business, which is supporting the data. Aaron. That data explosion in a file data, Um, so the The fact is the matter is this. That is all about having the right actor architecture's so customers can have the data in the right place at the right time with the right service level. Um, and that's why we have this portfolio and within each portfolio that were leading in each one of those categories, That's kind of the bigger perspective we have on it. We do not just have a hammer. Not everything is a nail for us. Um, and that's an important part of how we can partner with with our customers to help themselves. Not one challenge, but all the challenges they have >> killing one of the interesting shifts we saw the show is clouds being talked at more than ever at this show. One of the earlier segments we had on we talked about the cloud enabled infrastructure. So things like power, Max, you know, I asked J. Crone, you know, tell me why this is cloud watching, and he gave me a good answer. What I want to ask you your angle on is when you talk to customers, you know how to storage fit into the overall discussion of their cloud strategy. You know what, some of the key business drivers and you know how how's Del technology? >> And I'm glad you said that because Jay and I have had this cloud washing conversation as well as I think that's the unfortunate thing in the reality in the market in the past, probably ten years is a lot of cloud washing, and where we're really focused today is, and we talked a little about this yesterday as well as they say. There's one piece of the how do we fit into overall Del technologies cloud strategy with the Del Tech Cloud. I'm in the VCF integration. We kind of covered that the other pieces that when we look at cloud enabled infrastructure, we're focused on solving really specific use cases that we hear our customers trying to solve today of connecting that data center into a public cloud. So that could be what we call cloud connected systems. The tearing of data from your own promises, infrastructure into the public cloud. Really, that's more of an archiving. This case, a kind of a tape replacement use case that could be dead, remain cloud tear, cloud tearing cloud pools. All the different pieces we have there could be CLO Data Services, right. Offering storage Data services is in a public cloud. Unity Cloud Edition will be one or the New Delhi emcee. Cloud storage services could be another one or even that cloud data insights piece of it. So it's really about solving that solving real challenges about disaster recovery Analytics in the cloud. How do you do that? In a really impactful way? That's simple and easy for customers. >> Yeah, the other Claude related thing wanted to get your take on is many of solutions. I heard on there is, you know, it's VX rail underneath. It's VX rail underneath. It's VX rail under >> you. Notice that >> I did, and you know a way. We had a number of people. V X ray. Lt's doing great, but, you know, if you talk about cloud and the infrastructure that I have in my data center, you know, we've talked Teo, talk to Dell for years. You know, the new power Max last year is underneath some of those admire. Where does that fit in? Kind of CIA and cloud, you know, infrastructure piece. >> Yeah, in a lot of different places. And for Roddy, for reasons, right? Some of us just the high value workloads you need. The scalability, the resiliency, the performance you need the ability to scale your computing your capacity separately. You want to be able to consolidate not just your applications, but actually all your file and sew something like unity or even power. Max, you can have your block workloads and your file workloads there. So we have a lot of customers looking to use traditional three tier architecture, but leverage that in a true cloud operating model from an automation standpoint, cloud consumption model, but also leveraging public cloud computing, right, leveraging the public cloud and really impactful ways, for example, for disaster recovery, eh? So it's really that combining what people love about our industry leading best of reed storage. Um, with that agility of the public cloud is a combination that we certainly hear a lot from our customers of How can I make the best use of clouds? Everyone walks in and say that club first strategy, but it's really about well, how do you actually think about data first and then how do you have a cloud strategy that supports that? >> So So let's talk about the future. I mean, ahs, You said This is what the customer is thinking about right now, but it's your job to think ahead and make sure that you are giving them solutions that fit their future need. So what are you thinking about the solutions that are available today that were really unimaginable five years ago. I think about ahead to twenty twenty five when there is enough data to fill the Empire State Building thirteen times over. How are you helping companies manage the tsunami of data? >> Yeah, and I think part of that is really about again the operations we talked about. Part of that really just comes back to having the right architecture for that type of workload. So this is where I salon actually well before the data era actually was designed for this specifically. So Iceland, created in the early two thousand's, was designed of one file system from terabytes and two petabytes. A single administrator can manage now up to fifty eight petabytes in a single file system. That's game changing when you think about the scale that we're seeing today. So the reason we went to that capacity isn't certainly just cause we thought we could. It was cause our customers were asking for it. Is these workloads in that data that we're talking about autonomous driving center that are just driving the scale? Ability limits, And they're asking for more and more in the most efficient floor print possible. And if you think about that, especially even in the cloud context, there's a There's a combination of How do you leverage that in the in the data center right? And physics means you can't get it up into the cloud necessarily. Um, but then also, there are use cases. They're like analytics of How do you leverage public cloud computing? But then you have that industry leading scale out now, as on the from the storage side so you can combine that. So you talk about something that we talked about here last year, and now we're talking about it a little bit more as well as our integration with Google Cloud platforms. So a lot of our customers are looking to use G. C p for compute for analytics workloads on DH. It's really almost rent your compute for analytics, but you have to have the right storage platform with the right architecture on the back end of that. So what we've done is fully integrated. Iceland, uh, platform and file system through G C P portal. So you could actually combine that public hug, compute and that file system that can support that type of scale. So it's a really unique combination that can help support not only the scale of that data, but also that some of the unique use cases and work loads that are coming out of that >> So Caitlin lot of products here that that would be talking about. Last thing I want to ask is customer customer conversation you have, you know, is data the center of the challenge and opportunity. They have something else that kind of bubbling up. As you look across the conversations you're having that you could have your audience. >> I think at the center of what I hear from customers, Data's in there, but they don't come in saying its data, right? They'll come in thinking about, you know, just trying to figure out how to use cloud properly there. Think about how Doe I simplify things. How do I, um, operate in a way to meet the service levels with a budget that's definitely not getting bigger? Um, and really be as efficient as possible. And it's not, um, some people are looking to go public. Cloud thinking. It's an easy button are there, but it's it's really about How do we change things? Teo run more efficiently and customers inherently to understand, right that the data is at the center of it, and that's increasingly the most valuable asset in the organization. And then they need to optimize their infrastructure to support that, so it really does come down to what? What can we help them to simplify? Optimize. Secure that so that they can truly unlock that. David Capital. >> Well, thank you so much, Caitlin, for coming back on the Cube. That's thanks for having me. Rebecca Knight for stew Minutemen. There is so much more coming up of the cubes. Live coverage of Del Technologies World in just a little bit.

>> live from Las Vegas. It's the queue covering del Technologies. World twenty nineteen. Brought to you by Del Technologies and its ecosystem partners. >> We're back in Del Technologies world. All the action. Fifteen thousand people here. You watching the Cube? The leader in live tech coverage? My name is Dave. Along time here with my co host student, um, in Walter Wall coverage. Drew Schulke is here Vice president of networking product Management at Del Technologies. Good to see you, Drew. >> Thanks for having us. >> You're very welcome. Text coming on. So we're talking networking. It's been an exploding business for you guys. I mean, it's one of the really shining stars of of the portfolio. We're gonna talk a little bit about why, but go back a little bit. Talk about some of the trends and networking over the past several years. Obviously, cloud is changing the way people are looking at networks here, this multi cloud thing, What's going on? >> Well, I think we won the clock back five years ago because that's what I think. We have this seminal moment in networking where we as at the time Della now Delhi emcee took an unprecedented step to say we wanted to segregate the networking stack, for We want the hardware discussion in the software discussion around networking to be distinct on DH. It wasn't, you know, novel for the network at the time, but for the rest of the industry, if you think about the way storage and servers and virtual ization head of all, not really novel. So we were really kind of playing catch up from a networking perspective, and that really opened up a whole new era of covering for us in terms of what we were doing as a networking vendor. You also look at what some of the big hyper scale companies were trying to do with their own networks. And there was this great synergy to put together this cloud computing era networking stack that was fundamentally different than what we've seen for the past twenty years. And we've just seen a massive wave of adoption and moving to this open this aggregated and software to find network ever since. >> So stools up more of a networking guy than I am, he explained to me years ago. Dave, with the Clouds Network's gonna flatten Travis going to go east west, not so much north south, he would draw the diagrams. What did that mean from a from a product perspective for you guys. >> What a member of a proper perspective for us is that we wanted to focus on to your point. This modern networking design, which is you're going to talk about the fabrics. It's all about the fabrics, which is the way we put together that network in the data center to facilitate all that east West traffic. And done correctly, it can scale toe on a massive scale. This is what all the biggest hyper skills air out there running today to support their cloud data centers, which have thousands of servers and thousands of switch, is behind it. So it's a proven model. It could be very, very effective, and ultimately, just in terms of its approach and architecture, the total cost of ownership is significantly lower than what we saw you for the previous twenty years. And then >> just true. It's really interesting, you know, that the challenger of Time is absolutely these distributed systems and it is dis aggregating. At the same time, customers are looking forward to be simplified and, you know, if you can pull things together on DH you look at You know, what I heard on the stage this morning is a lot of the cloud messaging was it was Del Plus Veum wear and partners there to put together that entire solution from a customer. I can't say OK, well, let me get a box and lend me light, load some operating system and take all these other pieces. I can't be building the stack and putting all of these pieces together. So explain how while you're dis aggregating at the end of the day, this is going to be simpler for customers. And operationally, it's something that they shouldn't have to touch too much >> so But by desegregating way, let the software guys do with the software guys do, which is software and software is a powerful tool when it comes to the network that was never really fully tapped until we opened up the switch and allowed it to be, you know, agnostic to the software that was running on top of it. So let me bring up a case in point. Big switch, A big partner of ours who had a big announcement a couple days ago where we're actually entering into an OM agreement. They've got a strong presence here, you know, through their software in that fabric that very, very large and complex fabric. They've done a great job in terms of making that fabric appear to be much simpler than it really is. And it's all about the way you present it in terms of this complexity and how do we manage that? And so our mission in working with companies like big switches to bring a level of simplicity Teo to a piece of the data center that, quite frankly, for the longest time has been thriving on complexity, where people kind of got paid by understanding how complex things were. And it really doesn't have to be that way. Software can be powerful. Software can make lives easier. Software could be an integral part of that transformation story, and networking is no different when it comes to that. >> So you got some hard news? Att, the show today We talked about that. >> Yeah, so a couple of things we have going on. So for one today, we announced a new branding of our networking hardware portfolio. So given that we are powering some of the biggest data centers in the world. We are embracing the power adjective here and going with the power switch brand of networking switches S o joining some of our fellow Delhi and see product lines with that with that power theme on it, I think it's a great transition. And so we're really excited about that. You know, we're going to have some nice themes around flipping the switch from a power perspective, open networking, which a lot of our customers are already doing today. So it's a big one that we have today. Another one that we have is we're announcing a couple of new, actually a new power switches in that portfolio. Some twenty five gigs switches that we're bringing to market really focused on a hyper converge software to find storage use case wherein a great many cases. There's a small cluster that small in size in terms of number of nodes but has a high degree of bandwidth that's required to make it perform. So we've introduced a couple of small poor count twenty five gigs switches as well at the show s so very excited about those being the first to flagship power switch switches that we're bringing to the >> market drops Really interesting. I mean, I worked a DMC and when we worked on some of the package solutions, there was storage networking pieces. But, you know, networking in general, You know, I I had advocated for years. We need to be ableto bundle this together. You want to be able to have that easy button so that I can freakin figure and put everything fainting together there. You can explain that. You know, people think HD either are like, Oh, isn't that have networking all bundled in? How is it tied together? But yet, you know, usually these air kind of separate peace, sis, >> I say, Up until a few months ago, networking was on afterthought from an HD eye perspective. And that's an interesting statement, not just from a deli and see perspective, but leading up to that few months ago. We've been working heavily, for example, with VX rail team, because while hyper convergence has a great story line around collapsing computing storage together in the value prop, there was really, really compelling that working was this kind of well, it's just going to sort of work. But if you took a You know, some deep conversations with customers around problems they saw on deployment and areas where they might be holding themselves back in terms of performance. Of those systems, networking was a common thing. And so for us, it was a no brainer to sit down with the X rail team and say, You know, how do we, you know, force the best practice in terms of the network and just automate the heck out of it? And so what we did is develop a deep set of integrations with the extra manager, where Roos ten operating system can do a handshake with the extra manager and take the number of steps to deploy and Hcea Network and reduce it by ninety six percent. So that's pretty compelling in terms of automation, and we're doing it in such a way that it's always going to be that best practice every time. So there's no guessing on Did I do it correctly? I'm not gonna have a performance issue. Why not just automate that and make it really seem with so great advancements? They're excited about even taking that further with them in additional work down the road next year. >> One of things we're hearing from executives, Adele certainly heard it from From Jeff Clark. Uh, in the analyst breakout this morning is alignment across the portfolio of del companies. Obviously, VM wears a linchpin of your multi cloud strategy. Uh, you can't talk with V M, where executives talked to them without hearing about NSX. So what do you doing with regard to NSX and NSX integration? >> Yeah, great question. So great think. Restoring that we have about NSX is in terms of what it's expecting of what we call the underlay or the physical network that's actually powering the network is they wanted to be fabric based. They wanted to be good at transport and easy to manage. And so a lot of the work that we've been trying to do with them is how do we present that network into an NSX environment so that that physical in virtual network come together in a seamless way? So that's an area that we were spending a lot of time with him. Another area you'LL be moving beyond NSX into other elements that fall within their networking and security business unit is what they're doing at the wide area network. So another big announcement that we have coming out today that I'm really excited to talk about is we've been teaming up with the fellow Claude business within VM Where to deploy what we're calling the s t win. Uh, EJ powered by v m. Where? So this is going to be a turnkey appliance coming preloaded with the fellow cloud software on it running on our new virtual edge products, which is a portfolio of products we added to the networking portfolio about a year ago. And what we believe it's going to go do is enable you know, a significant transformation story of customers that wanna shift to this software to find land. And the economics behind this way don't have enough time in the interview. You need to go into it. But the savings that customers can gain moving to a software defined when strategy just in the transport costs alone with a wider network are compelling. >> Yes, s so just, you know, put a point on that. When when we've looked at multi cloud Esti win is one of those areas that you know, customers said, Oh, this is a real enabler I can't really do multi cloud. I can have a bunch of pieces, but if I want to tie together, if I want to really do anything, they're SD wins. Enablement plain kind of why that is, >> yeah, because ATT the end of the day Look, you're you're sitting there on your call that an end point device and think about the traffic pattern that you're generating as an employee of some of that traffic is going to public Cloud A. Someone's going to public copy. Someone's going to a centralized data center. These traffic patterns, they're becoming more complex. They're carrying more and more traffic as we crank up the band with in terms of what we're trying to support. And so our customers, when they look at that, how did they bring order to that? And if you don't have a software to find approach where you could bring some level of centralization of policy and end the invisibility of all those end points, it's going to become unruly, which, which is what it's become for a great many customers. So it's very rare that I come across the customer that doesn't want to have an ston conversation to your point Because the pain points air, their traffic continues to grow. The multi cloud story means I have to direct it to several different clouds, including my own, including the others. And I gotta have an effective way to go do that. >> What is this? Flip the switch mean? >> Flip the switch. Yeah, great. So you'LL see some people walking around with flip the switch shirts. So in commemoration of our power switch brand that we're announcing today, uh, you know, we want to encourage our customers to flip the switch to open networking to embrace the modern network design that we've been talking about for the past five years that a great many of our customers have been flipping the switch to. So we've been consistently growing about to exit the market in the data center space with what we've been doing with this open networking approach, and we want to crank it up even higher. So we're inviting all our customers toe flip the switch, overto open networking. So >> give us the bottom line. Why? Del Networking summarized it for >> I don't know, working because we're going to be the company that's gonna have the conversation around a modern network that's going to enable you to be a software to find and live in that multi cloud world. Full stop. That's it. Everything we do from the lowest piece of hardware, every piece of software that we work to, the partners that we partner with are all about enabling that journey. And it's a really simple strategy. >> Awesome, Drew. Thanks so much for coming to Cuba. Great. Have appreciated. All right. Keep it right there, buddy. Back with our next guests. Right after this short break, David. Dante was too many men right back.

>> live from Las Vegas. It's the queue covering del Technologies. World twenty nineteen, Brought to you by Del Technologies and its ecosystem partners. >> Welcome back to Las Vegas, Lisa Martin. With the cue, we're live Day one of our duel set coverage of Del Technologies World twenty nineteen student a menace here with me, and we're welcoming back a couple of alumni. But for the first time together on our set, we've got Terry Pellegrino, the BP of high performance computing at Delhi Emcee and Nick, who grew VP of Data Analytics and Cyber Securities just at MasterCard. Did I get that right? All right, good. So, guys, thanks for joining Suited me this afternoon, by the way. So we will start with you High performance computing. Talk about that a lot. I know you've been on the Cube talking about HPC in the Innovation lab down in in Austin, high performance computing, generating a ton of data really requiring a I. We talk a lot of it II in machine learning, but let's look at it in the context of all this data. Personal data data from that word, you know, it turns out do with mastercard, for example How are you guys working together? Dell Technologies and MasterCard to ensure that this data is protected. It secure as regulations come up as fraud, is a huge, expensive >> issue. Well, I think make way worked together to really well worry about the data being secure, but also privacy being a key item that we worry about every day you get a lot of data coming through, and if we let customer information or any kind of information out there, it can be really detrimental. So we've really spent a lot of time not only helping manage and worked through the data through the infrastructure and the solutions that we've put together for. For Nick, who also partnered with the consortium project that got started Mosaic Crown to try to focus even more on data privacy on Mosaic Crown is is really interesting because it's getting together and making sure that the way we keep that privacy through the entire life cycle of the data that we have the right tools tio have other folks understand that critical point. That's that's how we got all the brains working together. So it's not just Delon DMC with daily emcee and MasterCard It's also ASAP We have use of Milan, you're sort of bergamot and we'Ll solve the only three c and all together back in January decided to get together and out of Nick's idea. Think about how we could put together with all those tools and processes to help everybody have more private data. Other. >> I think this was your idea. >> I can't say it was my idea. The European Union itself with what? The advent of Judy parent privacy. Their biggest concern was we don't want people to stop sharing. Data began with artificial intelligence. The great things that we do with it from the security, you know, carrying diseases all the way through, making sure transactions are safe and secure. Look, we don't want people to stop our organizations to stop sharing that data because they have fear of the regulations. How do we create a date on market? So the U has something called Horizon twenty twenty on one of their initiatives. Wass Way wanted to understand what a framework for data market would look like where organizations can share that data with confidence that they're complying to all the regulations there, doing the anonymous ization of that data, and the framework itself allows someone to say, I could do analysis without worrying that if it's surfacing personally identifiable information or potentially financial information, but I can share it so that it can progress the market data economy. So as a result of that, what we did is we put the guilt. I said, This is a really good idea for us. Went to the partners at del. That's it, guys, this is something we should consider doing now. Organization always been looking at privacy, and as a result, we've done a very good job of putting that consortium together. >> So, Nick, we've talked with you on the Cuba quite a few times about security. >> Can you just give >> us? You know, you talked about that opportunity of a I We don't want people to stop giving data in. There was concerned with GPR that Oh, wait, I need you to stop collecting information because I'm going to get sued out of existence. If it happened, how do we balance that? You know, data is the new oil I need, you know, keep not flowing and oh, my God. I'm going to get hacked. I'm going to get sued. I'm going to have the regulation, You know, people's personal information. I'm goingto walk down the grocery store and they're going to be taking it from me. How do we balance that? >> Well, the nice part is, since State is the new oil, well, we considered it is artificial intelligences that refinery for that oil. So, for our perspective, is the opportunity to say we can use a eye to help. Somebody says, Hey, I don't want you to share my data information. I want to be private, but I can use a I d. S. Okay, let's filter those out so I can use a I'd actually sit on top of that. I can sit down and say, Okay, how do I keep that person's safe, secure and only share the necessary data that will solve the problem again, using artificial intelligence through different types of data classifications, whoever secure that data with different methods of data security, how we secure those types of things come into play. And again, there's also people say, I don't ever want my data to be we identified so we can use different methods to do complete anonymous ation. >> How do you do that when there are devices that are listening constantly, what Walmart's doing? Everybody that has those devices at home with the lady's name. I won't say it. I know it activates it. How How do you draw the line with ensuring that those folks that don't want certain things shared if they're in the island Walmart talking about something that they don't want shared? How do you facilitate that? >> Well, part of that is okay. At a certain point, when it comes to privacy, you've gotta have a little bit of parenting. Just because you have that information doesn't mean you need to use that information. So that's where we as humans have to come into play and start thinking about what is the data that we're collecting And how should we use that information on that person and who is walking through a store? And we say we are listening to what their conversations are? Well, I don't need to identify that you or you. I just didn't know what is the top talking about? Maybe that's the case, but again, you have to make that decision again. It's about being a parent at this point. That's the ethical part of data which we've discussed on this program before. Alright, >> so teary. Talkto us some about the underlying architecture that's going to drive all of this. You know, we we love the shift. For years ago, it was like storing my data. You know, Now we're talking about how do we extract the value of the data? We know data's moving a lot, So you know what's changing And I talk every infrastructure company I talked to, it's like, Oh, well, we've got the best ai ai, you know, x, whatever. So you know what kind of things should custom be looking for To be able to say, Oh, this is something, really. It's about scale. It's about, you know, really focused on my data. Yeah, absolutely. Well, I will say first, the end of underlying infrastructure. We have our set of products that have security intrinsic in the way they're designed. I really worry about ki management for software we have silicon based would have trust throughout a lot of our portfolio. We also think about secure supply chain, even thinking through security race. If you lose your hard drive on, we can go and make sure that the data is not removed. So that's on the security front. On the privacy side, as a corporation, William C. Is very careful about the data that we have access to on. Then you think about a HBC. So being in charge of H. P. C for Cordelia emcee way actually are part of how the data gets created, gets transferred, gets generated, curated and then stored. Of course, storage s O. What we want to make sure is our customers feel like where that one company that can help them through their journey for their data. And as you heard Michael this morning during keynote, >> uh, getting that value out of the data because it's really where that little transformation is going to get everybody to the next level. But right now there's a lot of data. Has Nick stated this data has more personal information at times? Andan i'll add one more thing way. Want to really make sure that innovation is not stifled and the way we get there is to make sure >> that the data sets are as broad as possible, and today it's very difficult to share data. Sets mean that there are parts of the industry there are so worried about data that they will not even get it anywhere else than their own data center and locked behind closed doors. But if you think about all the data scientists, they're craving more data. And the way we can get there is with what make it talked about is making sure that the data that is collected is free of personal information and can still be qualified for some analysis and letting all the data scientists out there to get a lot of value out of it. >> So HBC can help make the data scientist job simpler or simplify evaluating this innumerable amun of data. >> Correct. So what in the days you had an Excel spreadsheet and wanted to run and put the table on it, you could do that on a laptop for end up tablet. When you start thinking about finding a black hole in the galaxy, you can do that on tablet. So you're gonna have to use several computers in a cluster with the right storage of the right interconnect. And that's why it's easy comes in place. >> I mean, if I man a tactical level, what you'LL see with HBC computing is when someone's in the moment, right? You want to be able to recognize that person has given me the right to communicate to them or has not given me the right to communicate to them, even though they're trying to do something that could be a transaction. The ability to say Hey, I have I know that this person's or this device is operating here is this and they have given me these permissions. You've got to do that in real time, and that's what you're looking for. HBC competing to do. That's what you're saying. I need my G p you to process in that way, and I need that cpt kind of meat it from the courts. The edges say Yep, you can't communicate. No, you can't. Here's where your permissions like. So, >> Nick, what should we >> be looking for? Coming out of this consortium is people are watching around the industry. You know what, what, what >> what expect for us? The consortium's about people understand that they can trust that they're data's being used properly, wisely, and it's being used in the way it was intended to be used so again, part of the framework is what do you expect to do with the data so that the person understands what their data is being used for the analysis being done? So they have full disclosure. So the goal here is you can trust your data's being used. The way was intended. You could trust that. It's in a secure manner. You can trust that your privacy is still in place. That's what we want this construction to create that framework to allow people to have that trust and confidence. And we want the organization to be able to not, you know, to be able to actually to share that information to again move that date economy forward. >> That trust is Nirvana. Well, Nick Terry, thank you so much for joining suing me on the cue this afternoon. Fascinating conversation about HPC data security and privacy. We can't wait to hear what's in store next for this consortium. So you're gonna have to come back. Thank >> you. We'LL be back. Excellent. Thanks so much. >> Our pleasure. First Minutemen, I'm Lisa Martin. You're watching us live from Las Vegas. The keeps coverage of day one of del technology World twenty nineteen. Thanks for watching

>> From the Silicon Angle Media office in Boston, Massachusetts. It's the cue now here's your host, Dave Alon. >> Hi, >> everybody. Welcome to this Cube conversation. My name is Dave Lan Ting here on Marlborough Studios with Beth failing. Who's the president and GM of the Delhi Emcee Data protection division. Good to see you About. >> Good to be here days. >> So the reason why we're here today is this is the third year you've released the Global Data Protection Index. We love data. We love to dig into the data. So tell us about the survey. What? It's about the size of the survey. Who? You? You're responding, so >> Yeah, absolutely. That survey talked to twenty two hundred decision makers globally and asked them questions to understand where they are in their data protection, implementations and strategy and how much data loss or data disruption impacted their business over the past twelve months. >> So when you do, these survey's over three years like you have here, you get a time. Siri's things start to, you know, pattern start to emerge. What were the key findings this time? >> There are a couple of really interesting findings that stood out one as we talk to the customers about where they were on their I T maturity journey, we found that the number of adopters people who were fully immersed in data protection when from nine percent to fifty seven percent. So it's a really big jump. Another thing we saw was the data they were protecting grew by five times over five hundred percent. So even though we know data is growing dramatically, it still is striking just how much it's growing. >> I've said many times that the industry, our industries, marks to the cadence of Moore's long You could come draw that out Logue Logue graph paper. But the Kurdish is shifting, its becoming more exponential, certainly non linear, so that that data growth is even surprising to me on but relates to the cost of downtime and the impact of disruption. There's a data in here wanted to share that with us, >> and it's pretty striking. The number of customers that were not able to recover their data after disruption grew from fourteen to twenty seven percent, and the level of cost is growing as well. The average impact of a data disruption event is half a million dollars, but if you're not able to recover your data, understandably, it's almost twice that. >> So you know it's complexity is growing, and to me, this really talks to digital transformation >> of >> the way in which people are using data and differentiating from what they've done in the past. It dramatically increases their risk because the data value is so high. >> And the study shows that companies that have gone through a digital transformation and clearly leveraging the data as an asset are too times more profitable than companies that have not data matters. More and more people are realizing that the flip side of that coin is then the cost and the impact. Your business, if you do have a disruption or a data loss, is that much more significant. >> Historically, we've had these silos of applications that have infrastructure that's hardened and fossilized around them, and increasingly, we're sharing more data across those applications. You know, Cloud, which we'LL talk about, is is really accelerating some of those transformations and so you have more and more complexity. We live in a multi vendor world because people want best of breed. They want horses for courses, but it adds a layer of complexity to the process. What did the survey tell you? >> And first off, the average is three data protection vendors per respondent. That's consistent with where we were two years ago. But what we see also Mohr dramatically is that the likelihood of not being able to recover your data after a winsome or attack if you're using multiple vendors is two times is high. So as the threats are maturing, the need for us to be able to protect ourselves and our company's from those threats needs to mature as well. And the data seems to show that having three vendors may not be the best way to be responding to this increasingly risky world. >> So that's interesting that you talk about now. Some of the challenges that were brought forth in the study always wanna ask that in the study like this, there were three big ones that stood out. Cost is always top of mind. The right technical fit on DH, then gpr Compliance is another factor. What's the data show in terms of those challenges? >> So the top three you really hit them I won was the ballooning cost and complexity. Another was the need. Thio adhere to compliance, and then the third was the need to ensure that you have data protection that covers the emerging technologies, the emerging strategies. >> So we talked about multi vendor adds complexity as cost a cz risk and just talk about the challenges. What is delle AMC doing to address these challenges? What gives you confidence that you can earn the right to stay at the table? >> Yeah, eso were first are very proud of the legacy of data protection experience that we have and what we've learned in what we helped our customers do as part of that legacy. We've protected tens of thousands of customers around the globe for for decades. But what we're doing now is modernizing our capabilities, insuring that we're protecting the multi cloud environments, the new, the new types of applications, making SNU simple products like the idea so that customers can take that confidence they have in us and bring it forward with them into the next decade. >> I'm interested in how people are leveraging the club for data protection and also what Delhi emcee strategy is there because, you know, own a public cloud your relationships with with public cloud providers. But what is your strategy there and our people reverse? How are people using the cloud for data protection. And what is your strategy? There >> are strategies to provide the best global multi cloud data protection that anybody delivers in the world. And when we do that would providing all the use cases that customers are using for the data protection. One interesting fact from the survey. It was those customers who have adopted a cloud technology. Ninety eight percent of them are leveraging that technology for data protection. In those use cases, they're evolving beyond just backup. Beyonce cuse me beyond just long term retention archive to include backup replication, data protection for the cloud workloads. We're really doing a lot to make sure we keeping up with that very dynamic market. >> The people want to get more out of their their backup in data protection than just insurance. We've talked about this a lot, just in terms of leveraging analytics and ransomware etcetera. D are bringing that together on so forth. But I want to continue on the discussion of cloud because I talked about you have some relationship specifically and mentioned it, but VM wear and eight of us every relationship. But you have to have a portfolio you can't just put all your legs in one cloud basket. What's your strategy >> and the importance of enabling customers to leverage a W eso, Google, IBM or Azure? For a PJ colleagues, Alibaba is very essential for us, and we think it's even more important that you have a standard data protection strategy. When you're leveraging multiple cloud vendors and distributing your day birth date over more and more locations, it's even more important that you have avenged. You can count on and trust to bring our there together to a single data. Protections to allergy. >> One of things I like about service like this, especially over time. You can get a sense of the maturity model, you know, however you define it. Laggards, evaluators, adopters and leaders is always your consistent on how you ask that question. You can get a time Siri's and see how things are shifting. So there's, ah, question a slide in the study that talks about that. What did you find in terms of the adoption? >> And I hinted at this at the beginning, but I find this to be one of the most striking findings from the survey. The number of respondents that fell into the category of laggards not really putting a lot of thought at all into data protection shrank from thirty eight percent to two percent. So that's massive in two years. And on the flip side of that, the number of vendors who the number of professionals who were now considered a doctor's had gone from nine percent to fifty seven percent. So we really are seeing a massive shift in the number of companies that are now focused on data protection as a core part of their strategy. >> In my view, that's because of the digital transformation that's going on is more than just the buzzword. Every CEO is trying to get digital, right? Yeah. So just to summarize. So data is growing in this non running a fashion that we talked about that's driving up costs and cumbersome costs of disruption. Cost of downtime is growing. Even the best of breed leaders are struggling to keep up. The pace of innovation is so fast. If you're not figuring out how to monetize your data in some way, shape or form, and I don't mean selling your data, we're talking about how levitate it contributes to the monetization business. Cutting costs are increasing revenue and in some way, shape or form. If you're not doing that, then you're in trouble. I'm gonna come back and ask you again. What gives you confidence? That Delhi M. C. Is going to be the preferred supplier we heard about multiple vendors is problematic. So how are you gonna win in this game? >> One thing is making sure that we're building our business strategy on wheel data like this survey. So we're staying on top of what's happening in our customers world, and we're modernizing our products in a portfolio to meet those needs in the second is building on the legacy of the I T. Infrastructure that we've protected for many, many decades. We have the trust, We have the architecture, we have the performance. We have the best day cost to protect. And now we're bringing in modern, simple multi cloud data protection. We're on this and we're going to win. >> So surveys like this are they're big, they're expensive. Can we assume you're going to continue to fund this? Absolutely. So how do we get more information of this? I say the survey's done by it into independent firm Is that seventy website somewhere We're going to get more if >> you just go out to Delhi m si dot com and you will find the information. >> Great. I bet thanks for coming in. And sharing the results of the survey is always a pleasure. We're going to see you at Del Technologies World. >> Just a few weeks. >> Yeah. End of April early. May Look forward to that. >> Yeah. Today. Thanks for having me in >> your welcome. All right. Thanks for watching everybody. This is David. Lot day. We'LL see you next time.