(energetic music) >> Hello, welcome to the CUBE's coverage of Boomi's Out of This World event. I'm John Furrier, host of theCUBE. We've got two great guests here, Chris McNabb, CEO of Boomi, and Ed Macosky, SVP and Head of Products, talking about hyper automation and the future of connectivity. Gentlemen, thank you for coming on theCUBE, great to see you. >> John, it is great to see you again as well. Looking forward to the next in-person one. >> I miss the in-person events, you guys have had great events and a lot of action happening. Love the big news of going out on your own direction, big financing, change of control, all that good stuff happening, industries growing. Chris, this is a big move. You know, the industry is changing. Can you give us some context to, you know, what's going on in automation and connectivity, because iPaaS, which you guys have pioneered, have been a big part of Cloud and CloudScale, and now we're seeing next-generation things happening. Data, automation, edge, modern application development, all happening. Set some context, what's going on? >> Yeah John, listen, it's a great time to be in our space at this point in time. Our customers, at the end of the day, are looking to create what we announced at last year's thing, called Integrated Experiences, which is the combination of user engagement, more awesome connectivity, and making sure high quality data goes through that experience, and providing 21st century experiences. And we're right at the heart of that work. Our platform really drives all the services that are needed there. But what our customers really need and what we're here to focus on today, that this world is to make sure that we have the world's best cut connectivity capabilities, and process automation engagement of constituents to really do what they want to do, where they want to do it. >> So a lot of big moves happening, what's the story? Take us through the story. I mean, you guys have a transaction with big sum financing, setting up this intelligence connectivity and automation approach. Take us through the story, what happened? >> Yeah. So, you know, the lead business was sold outside of Dell and that deal closed. We are now owned by two top tier private equity firms, FP and TPG. That sale is completed and now we are ready to unleash the Boomi business on this market. I think it's a great, it's a great transaction for Dell, and it's a great transaction for FP, PTG but most specifically, it's really a world-class transaction for the Boomi business, the Boomi customer base, as well as the Boomi employee. So I really looked at this as a win-win-win and sets us up for really going after this one. >> Yeah, and there's a huge wave coming and you're seeing like the, the big wave coming. It's just like, no need to debate it. It's here. It's cloud 2.0, whatever you want to call it, it's scale. IT has completely figured out, that not only is replatforming the cloud, but you got to be in the cloud refactoring. This is driving the innovation. And, this is really I see where you guys are leading. So share with me what is hyper automation? What is that actually mean? >> So what hyper automation really is, is intelligent connectivity automation. So our customers have been doing this. It's very specifically related to taking workflows, taking automation within the business. That's been around for a long time anyway, but adding AI and ML to it. So, as you continue to automate your business, you're getting more and more steam, and you get more and more productivity out of the (mumbles) organization or productivity from the (mumbles). >> So Chris, tell us more about this hyper automation, because you guys have a large install base. Take us through some of the numbers of the customer base, and where the dots are connecting as they look at the new IT landscape as it transforms. >> Yeah. John, great question. You know, when I talk to, you know as many of our 18,000 customers worldwide as I can get to, you know, what they are saying very clearly is their IT news feed is getting more complicated, more distributed, more siloed, and it has more data. And as you work through that problem, what they're trying to accomplish, is they're trying to engage their constituents in a 21st century web, however they want, whether it be mobile web, portals, chat bots, old fashioned telephones. And in doing that, that complicated area is extraordinarily difficult. So that's the pervasive problem that Boomi is purpose-built to help solve. And our customers start out sometimes with just great connectivity. Hyper automation is where the real value comes in. That's where your constituents see a complete difference in how I inter-operate with (mumbles). >> So, first of all, I love the word hyper automation because it reminds me of hyper scale, which, you know, look at the Amazons and the cloud players. You know, that kind of game has kind of evolved. I mean, the old joke is what inning are we in, right? And, and I, to use a baseball metaphor, I think it's a doubleheader and game one is won by the cloud. Right? So, Amazon wins game one, game two is all about data. You guys, this is core to Boomi and I want to get your thoughts on this because data is the competitive advantage. But if you look at the pandemic and the stories that we're reporting on, and this reinvent specifically, that'll be a big story. The refactoring in the cloud is a big strategic effort, not just replatforming, refactoring in the cloud. So this is really where you guys are, I think, skating where the puck is. Am I getting it right, can you just share that vision? >> Yeah, John. From a vision perspective, I think the pandemic has really accelerated people's expectations. You know what we need to be more nimble, more flexible. And because they had a fair amount in the Cloud they have to understand what is the next tier, what is the next generation offerings that we put together tie together and connect. That is not only connecting systems, apps, databases, and clouds. You're connecting people, processes and devices. So we're going to have a great story here and out of this world about how we connect bio centric vest to a video system who a network monitoring hub to protect the officer's safety in Amsterdam in real-time. We can deploy officers to location all automatic. All decisions are automatic, all locations, cameras (mumbles) all automatically. And that's only possible, when we think about next generation technology that Boomi provides. Next generation capabilities by the other providers in that solution. >> Ed, before we get to the product announcements for the even, we'll get your reaction to that. I see in the cloud you can refactor, you got data, you got latency issues. These are all kind of go away when you start thinking about integrating it altogether. What's your reaction to refactoring as the next step? >> Yeah. So my regular, I mean, exactly what Chris said, but as our customers are moving to the cloud, they're not choosing any more, just one cloud. It is a multi-cloud it's multidimensional (mumbles), you got multi-cloud, you got hybrid cloud, you have edge devices, et cetera. And our technology just naturally puts this in the space to do that. And based on what we see with our customers, we actually have, we've connected over 189,000 different devices, application points, data endpoints, et cetera to people. And we're seeing that growth of 44% year on year. So, we're seeing that explosion in helping customers, and we just want to accelerate that, and help them react to these changes as quickly as they possibly can. And a lot of it doesn't require, you know, massive upload project technology. We've been lucky enough to be visionaries that with our deployment technology, being able to embrace this new environment that's coming up or we're right at the forefront of this (mumbles). >> Yeah. I love the intelligence saying, I love hyper automation. Okay, let's get into the product announcements of Out of This World event. What are some of the announcements, and share with us the key highlights. >> Yeah. So first and foremost, we've announced a vision in our tactic. So I talked about the 189,000 applications that we did data endpoints, et cetera, that our customers are picking today. And they're moving very, very rapidly with that and it's no longer about name, connections, and having these fixed auxiliary that connects to applications you need to be able to react intelligently, pick the next endpoint and connect very quickly and bring that into your ecosystem. So we've got this vision towards the connectivity service that we're working on that will basically normalize that connectivity across all of the applications that are plugging into Boomi's iPaaS ecosystem and allow customers to get up and running very quickly. So I'm really excited about that. The other thing we announced is Boomi event streams. So in order to complete this, we can't just, we've been on this EDA journey Event-Driven Architecture for the last couple of years, and embracing an open ecosystem. But we found that in order to go faster for our customers, it's very, very important that we bring this into Boomi's iPaaS platform. Our partnerships in this area are still very important for us. But there is an avenue that our customers are demanding that, "hey, bring us into your platform." And we need to move faster with this, and our new Boomi event streams will allow them to do that. We also recently just announced the Boomi Discover Catalog. So this is the, this is an ongoing vision us. We're, building up into a marketplace where customers and partners can all participate, whether it's inside of a customer's ecosystem or partners, or Boomi, et cetera, offering these quick onboarding solutions for their customers. So we will learn intelligently as people have these solutions to help customers onboard, and build, and connect to these systems faster. So that's kind of how they all come together for us In a hyper automation scenario the last thing too, is we are working on RPA as a last mile connectivity that's where we start RPAs today, you know, gone are going to be the days of having RPA at a desktop perspective where you have to have someone manually run that. Although its RPA our runtime technology extends the desktops anyway. So we are going to bring RPA technology into the IPaaS platform as we move forward here so that our customers can enjoy the benefits of that as well. >> That's real quick. It was going to ask about the fence stream. I love this RPA angle. Tell me more about how that impacts is that's that's what I think, pretty big what's the impact of when you bring robotic processes on our RPA into iPaaS, what's the, what's the impact of the customer? >> The impact of the customer is that we believe that customers can really enjoy true cloud when it comes to RPA technology today, most of the RPA technologies, like I said, are deployed at a desktop and they are, they are manually run by some folks. It helps speed up the business user and adds some value there. But our technology will surely bring it to the cloud and allow that connectivity of what an arm robotic process automation solution will be doing and can tap into the iPaaS ecosystem and extend and connect that data up into the cloud or even other operating systems that the customer (mumbles). >> Okay. So on the event streams that you did, you guys announced, obviously it's the best part of the embedded event driven architecture, You guys have been part of. What is, why is it important for customers? Can you just take a minute to explain why event streams and why event driven approaches are important. >> Because customers need access to the data real time. So, so there's two reasons why it's very important to the customers one is Event Driven Architectures are on the rise, in order to truly scale up an environment. If you're talking tens of millions of transactions, you need to have an Event Driven Architecture in place in order to manage that state. So you don't have any message loss or any of those types of things. So it's important that we continue to invest as we continue to scale on our customers and they scale up their environments with us. The other reason it is very important for us to bring it into our ecosystem, within our platform is that our customers enjoy the luxury of having an integrated experience themselves as they're building, you know, intelligent connectivity and automation solutions within our platform. So to ask a customer, to go work with a third party technology versus enjoying it in an integrated experience itself is why we want to bring it in and have them get their (mumbles) much faster. >> I really think you guys are onto something because it's a partnership world. Ecosystems are now everywhere. There's ecosystems, because everything's a platform now that's evolving from tools to platforms and it's not a one platform rules the world. This is the benefit of how the clouds emerging, almost a whole nother set of cloud capabilities. I love this vision and you start to see that, and you guys did talk about this thing called conductivity marketplace. And what is that? Is that a, is that a place where people are sharing instead of partnershipping? I know there's a lot of partners are connected with each other and they want to have it all automated. How does this all play in? Can you just quickly explain that? >> Yeah, so in the last year we launched and we actually launched open source community around connectors and that sort of thing we invested pretty heavily in RSDK. We see quite a big uptake in the ecosystem of them building specific connectors, as well as solution. And our partners were very excited about partnering with us and (mumbles) to markets and those sorts of things that they can offer solutions to their customers on a marketplace. So, so we are reacting to the popular demand that we have from our partners and customers where they say, Hey, we'd love to participate in this marketplace. We'd love to be able to work with you and publish solutions that we're delivering more customers. So, so we're, we're fulfilling that mission on behalf of our customers and partners. >> You know, Chris, when you look at the cloud native ecosystem at the high level, you're seeing opensource driving a big part of it, large enterprises, large customers are moving to that next level of modern application development. They're partnering, right? They're going to out, outsource and partner some, some edge components, maybe bring someone else over here, have a supplier everything's confide now in the cloud, AKA dev ops meets, you know, business logic. So this seems to be validated. How do you see this evolving? How does this iPaaS kind of environment just become the environment? I mean, it seems to me that that's what's happening. What's your reaction to the, to that trend? >> I think as iPaaS evolves we've extended the breadth of our iPaaS dramatically. We're not an integration platform. We're, we take the broadest definition of the word integration I guess I'll say it that way. You'll be integrating people. Connecting people is just as important as connecting cloud applications So, you know, that that's part one in terms of the vision of what it is two is going to be the importance of speed and productivity. It's critically important that people can figure out how to reconnect because endpoints are exploding. You have to connect these extraordinarily quickly infractions of the amount of time that it ever took and coding, code is just not the way that that works. You have to have it abstracted and you have to make it simpler, low-code, no-code environments, configuration based environments, make it simpler for more people outside of IT to actually use the solutions. So that's where these platforms become much more pervasive than the enterprise, solve a much bigger problem, and they solve it at speeds. So, you know, the vision for this is just to continue to accelerate that, you know, when we got started here, things used to take months and months, you know, it came down to weeks, it came down to days, it's in to hours. We're looking at seconds to define connectivity in an easy button, those get connected and get working. That's our vision for intelligent connectivity. >> Okay, so we're talking about hyper automation in the future context. That's the segment here? What is a feature conductivity? Take me through that. How does that evolve? I can see marketplace. I can see an ecosystem. I see people connecting with partners and applications and data. What is the future of connectivity? >> The vision, right? For connectivity, and they talk about our connectivity as a service, but you know, you have to think about it as connectivity instead of connectors, like an NBO, a thing that talks to it, and what we look at is like, you should be able to point to an endpoint, pick a cloud app, any cloud application.  You have an API. I should be able to automatically programmatically and dynamically, anytime I want go interrogate that, browse it in the button and I've established connectivity, and the amount of take, in the amount of time it's taken me to explain it, you should almost be able to work through it and be connected to that and talking to that endpoint, we're going to bring that kind of connectivity, that dynamic generated, automatic connectivity, in to our platform, and that's the vision >> And people connect to user from a product standpoint and this should be literally plug and play, so to speak, old, old term, but really seamlessly, automated play, automate and play kind of just connect. >> Yes, absolutely. And what Chris was talking, I was thinking about a customer to be named, but one of the, during one of the interviews coming up at Out of this World, the customer was describing to us today, already the capabilities that we have, where he is, a CTO was able to get an integration up and running before this team was able to write the requirements for the integration. So, so those are the types of things we're looking to continue add to, to add to. And we're also, you know, not asking our customers to make a choice. You can scale up and scale down. It's very important for our customers to realize whether the problem's really big or really small our platforms there to get it done fast and in a secure way. >> I see a lot of people integrating in the cloud with each other and themselves other apps, seeing huge benefits while still working on premise across multiple environments. So this kind of new operating models evolving, some people call it refactoring, whatever term you want to use. It's a change of, of a value creation, creates new value. So as you guys go out, Chris, take us through your vision on next steps. Okay. You're, you're going to be independent. You got the financing behind you. Dell got a nice deal. You guys are going forward. What's next for boomi? >> Well, listen John, we, we, you know, we couldn't be more excited having the opportunity to truly unleash, you know, this business out on the market and you know, our employees are super excited. Our customers are going to benefit. Our customers are going to get a lot more product innovation every single day, we are ready to put out 11 releases a year. There's literally a hundred different features we put in that product. We're looking to double down on that and really accelerate our path towards those things what we were talking about today. Engagement with our customers gets to get much better, you know, doubling down on customer success. People support people, PSL in the field gets us engaging our customers in so many different ways. There's so much more folks that when we partner with our customers, we care about their overall success, and this investment really gives us so many avenues now to double down on and making sure that their journey with us and their journey towards their success as a business and how we can help them. Some of them, we help them get there. >> You guys got a lot of trajectory and experience and knowledge in this industry I think. It's really kind of a great position to be in. And as you guys take on this next wave, Chris McNabb, CEO Boomi, Ed Macosky, SVP, head of projects, thanks for coming on the cube, and this is the cube coverage of Boomi's Out of This World. I'm John Furrier, your host. Thanks for watching. (upbeat music)

>> Narrator: Live from Washington D.C., it's theCUBE, covering Boomi World '19 brought to you by Boomi. >> Welcome back to theCUBE's coverage of Boomi World 2019 from D.C. I'm Lisa Martin. John Furrier is my co-host for the next couple of days. And we're very pleased to welcome back to theCUBE the Boomi CEO, Chris McNabb. Chris, welcome back! >> Lisa, it's great to be here. It's always fun. >> The energy that you guys kicked off everything with this morning, the keynote, it was awesome, it was electric. I love the numbers that you started with. Boomi World '18 was about 11 months ago and we were talking, I was watching those videos back the other day, you had about 7500 customers then. You now have over 9000 customers in 80 plus countries, over 1500 endpoints integrated, 580 partners, I could go on and on, 97% renewal rate. (laughs) >> Keep selling! >> It's amazing, though, the momentum that you guys have carried into D.C. in just a short time period. Tell us about that. >> Lisa, it's really been the result of not only hard work by our team, we continue to innovate for our product and bring new things to market. But it's our customers that drive adoption and we use customer references to gain new customers and it's their stories that resonate with the new prospects that come onboard. It's our 580 partners making sure that when our customers and prospects buy into the Boomi platform that they get implemented and they shorten the timeframe and they bring intelligence and smarts and it's our community. It's the 65,000 people that are already there solving problems, that are helping our newer customers get onboarded and get success early. So it's those four legs of the stool. It's the entire ecosystem that continues to go, all of us are going along for the ride. >> Last year we asked you what you were investing in, your team as well. And the theme was pretty consistent across the board. Product first and foremost. 'Cause the product is continuing to grow and enabling platform, some great stuff there go to market, and then the customer success equation, not customer success organization, although you have a lot there, the equation... Where are you guys this year on those three points? >> Yeah, so tremendous investment in the product. You're going to hear tons of announcements. My announcements are the tip of the iceberg. We've got huge announcements in API management and the things that we're doing there. There's event-driven architecture announcements, there's the conversational AI; we're adding voice to integration platform service, with the help of Accenture. So you can now talk to your platform and interact with your enterprise applications. That's just the tip of the iceberg on the product side. We've got data hub things and so on. When we look at the other parts, John, particularly around customer success, we're doing really well there. Our customer success rate, our retention rate is now 95-96%. Our customer satisfaction was around 97%. And it's our customer success organization that helps make sure our services are being implemented, our partners are doing the right thing, success and outcomes are being delivered, and we engage to make sure that happens. If you need a little bit of Boomi help, Boomi help comes. And we partner over the success of that, and I think when you look at the key KPIs around churn and retention, as well as customer SaaS, I think we're doing a really nice job there. >> On the follow-up on that, one of the things we've been observing and reporting on SiliconANGLE and theCUBE is the successful companies are the ones that have, that was a great product, but in the cloud era, data's a big part of it. You guys have unified data platform. We talked about this last year, how you have anonymous data, you mentioned on your keynote that you get insights. So this is again, Coupa software does this, a lot of the successful profitable companies have a nice business model, by leveraging the data. How does that fit into the equation for customer success? I want you to explain the equation specifically. I mean, you guys have great format for customer focus, I get that, but what is the equation now that you have this unique modern value proposition? >> Yeah I think the equation for us is quite simple. So we do leverage all the metadata. Every single process that's ever been run, we know how long it took, did it have an error? We know how people build connections, we have that meta, we leverage that for our customers. When we look at our customers, we have a life cycle that we walk them through. When you're talking about the equation, we have a framework, a life cycle. How do we engage in sales to make sure sales is not overselling it? How do we get them to close so they look at us as a partner? How do we make sure the implementation goes well? Will they view it alone, with a partner, or with us? Get them to success. Get them through a renewal, and then how can we help them land and expand and do more things in their enterprise to continue the winning success that they established initially. >> You talked this morning revealing Boomi's competitive, unfair competitive advantage in customers, one of the things that we talk about, Chris, at every show and you probably talk about this all the time, too, is data. It's the new oil. It's gold. It's the lifeblood of a business. Yes! If an organization, whether it is an incumbent established business that might have brittle technology and disparate systems, if that type of company can't actually see all the data, have the visibility, and ensure that all of the endpoints are sharing from a single source of truth, that data value is capped, right? You guys leveraging that. I think it's over 30 Terabytes of anonymized metadata? >> Chris: It is. >> Is a great example of unlocking the power of the data that you have to make your customers better, to make them more successful and keep them, which you've obviously done. >> Yeah, it's a part of the ecosystem play that I continuously talk about. As customers use our platform, they instill it with their knowledge, experience, and their expertise. What we do, as a pure cloud provider, because I store how they map this field to that field, how long this process took, and all of these kind of things to make up that repository, I can now, as a cloud platform lever that up. And I can increase the productivity for everybody in the ecosystem. So as customers put a little bit in themselves, they get a 10x return or a massive return out, in terms of productivity and leverage that our platform's able to provide, but it takes both of us together to do that. >> Chris, I want to talk about the hard news this morning. You guys announced with Accenture, a big partnership around conversational AI. Accenture was on stage, their brand, their expertise, coming together with you guys, in a joint partnership. Could you explain, for a minute, what that is about? Just take a minute to explain the partnership and the solution specifically. >> Yeah, so when you look at conversational AI, it's the use of natural language, right? To work with technology, and you can't preprogram it, you have to understand the variations of things, you have to understand voice as identity, so when I say my pipeline report, it knows it's me, it's my authorization, it gets my data. Accenture brings the conversational AI experience, technology, and solutions to the table. And we're now linking and partnering that into our integration capabilities and connective capabilities. So as a net result, people can talk to their phone and interact with their workflows, and interact with their datastores to get data, approve workflows, etc, in a very natural way, >> What is Boomi do and what does Accenture do? 'Cause they're involved with you. You guys have a team, you're teamed up. What's the relationship? Take a minute to explain the relationship. Who's doing what? >> So, Accenture brings much of the voice capabilities. So when we mentioned this morning that language isn't a barrier, I'd like to offer up this service in Spanish and French and English, etc. Accenture does all of that work. So they're the natural language processing there, the language independent part of that, and we're all the connectivity part. We are the workflows, we are the integration. Accenture feeds us something, whether it comes, it can come in multiple languages over WhatsApp, chat, voice, it doesn't matter, comes to me, and then we do the natural unlocking of the data. >> That's their converse piece, that converse and Boomi, working together? >> Yeah, so B in the Boomiverse, you mean? >> John: Yeah. >> So, Boomiverse and B, the introduction of our astronaut B, who going to lead you on a mission through our community and be your bot. It's a working bot and we're going to leverage that kind of capability through that as well. >> One of the interesting things about the conversational AI is that we all as consumers have interacted probably pretty recently with a call center for something. And I love how Leticia, who's going to be on from Accenture later today with John and me, was talking about, we've all been there going, "Agent, agent, agent." And a few months ago, while working for theCUBE, I realized, oh actually, as frustrating as it is sometimes, we have the opportunity to help train the models. But I'd love to get your perspective on what Boomi and Accenture are seeing in organizations, executive suites about the perception of conversational AI and the impact. They see the impact possibilities that Accenture and Boomi can bring, and are they ready for that? >> I think there's going to be a bit of an educational process with leaders in the business, but if you look at Leticia's, I think, second slide, where she says, "Seven million dollars being spent "on password resets with humans." When voice is your identity, you don't need that anymore. You don't have to remember passwords. You don't have to reset things. The immense benefit for organizations is huge. 25% reduction in Op-Ecs. That's going to get people's attention. They're going to have to work our way through it, and we're going to work through the process with them. Okay, let's do a small thing, let's try it out, let's get it working, let's scale it, and let's get it to enterprise. >> It speaks to integration opportunity. I mean, voice, video, other mediums, it's an integration game. That's what you guys are doing. And that's the whole benefit of Boomi. I'd love to get your thoughts on your success formula and how you guys are going to ride this wave going forward, 'cause you have a modern infrastructure, modern solution, you get projects off the ground quickly for customers, you get the value quickly. This is a mega trend. People, they don't want projects back at them, they want to get them done quick. You guys are solving that big problem. What's next? Where are you investing? What's your thoughts on the business? What do you do? >> Well in terms of what's next, so we really did go after the entire transformation problem. Integration's not just data to us. It's people. It's devices, it's your processes, right? So we look at it holistically, we've done that. We brought intelligence in so now we're providing insights, data privacy insights that we talked about in the keynotes, conversational AI and that's the start. But we've got to do a better job of dashboards, other insights, what is the return on investment of a Boomi purchase and how much is it helping? To what degree is transform making a bottom line impact in your business? Having the analytics to support that is going to be big. >> Lisa and I were talking on the intro round, you can't hide success anymore. You can't hide the ball. 'Cause your instrument, the outcomes, and the outcomes are either you're getting paid for value, or you're achieving a mission, whether it's the veterans or the American Cancer Institute, usage of an app, you can't hide the ball anymore! It's either success or not. You guys are very customer centric. Hundreds of use cases, best practices. This is your focus. The people part of success has been a missing link in the digital transmission: process, technology, people, culture. You guys are breaking through. Is that because the winds people are getting? Is that the energy? Is that the people? What's the people equation on your end? You've been so successful with, you guys are having success there. >> The Boomi culture, when we talk internally, who are we and what do we value? One of the first things we talk about is, we are customer-first. What that means to us is outcomes matter. It's not about buying our technology. It's not about getting data; it's about an outcome. And we talked a lot about outcomes today. In fact, at this show, throughout all the presentations, there will be roughly 100 different customer outcome stories that are shared globally. So when we talk about breaking through, because we want to partner with them and join them in their goal, and whatever it takes to do that, that starts to resonate. It's taken a while to resonate, but now it really is, and when you feel the energy on the floor, I hope you guys feel the same thing, it's just enormous and it's really starting to grow and we couldn't be happier. >> One of the cool things that I heard yesterday, Chris, I have had the opportunity to talk to a number of your customers in the last week who said, I always say, "Tell me about the differentiators, "the technical differentiators." The cloud native always comes up, the low-code. We talked yesterday about CFOs becoming citizen developers, and I thought, Wow, really? Do they know that? But on the business side, resoundingly, customers are saying cultural alignment. "Boomi understands our business." And so what you guys are enabling on the transformation of people side, as John mentioned, you're delivering that because it was one of the things that customers have said that was one of the deciding factors in going with Boomi, and they'll say, "We evaluated A, B, and C." And this cultural alignment. Yeah, I mean, Boomi has fans and it sounds kind of cliche to say, it's true! >> I appreciate that, and that is really great to hear! I stood up on stage last year and this year, and repeated the phrase, "I don't want to be their software vendor." I don't think of it that way. Nobody on my team thinks about it that way. We're building. I want to be your transformation partner. I want to be a part of, a piece of, how you're moving your business forward. Whatever it takes to do that: workflows, mobile applications, data integration, warehouse problems, insights. We can get engaged in all of that. We can go end to end in your enterprise, to open it up for you, and then provide access for your customers in ways you never dreamed of. And being a part of that is just an awesome thing for us. >> Chris, I want to get your reaction to some comment Michael Dell made, two comments Michael Dell made to me on theCUBE. 2014, I asked him, besides VMWare, the crown jewel of Dell technologies, what are you excited about? He said "Pivitol." He was fixated on Pivitol at that time. Okay, Pivitol goes public. They get bought back into the fold, it's all going on. Last year at this event, I asked him, What are you focused on this year? Now what's getting your focus? He goes, "Boomi." What's your reaction to that? Because you know Michael, when he gets fixated on something, things happen. What's your reaction to that? >> My reaction is "Thank you, Michael, "for the brand awareness." I certainly appreciate that. Certainly when he focuses on 'em, it gets attention. We have, the Boomi business as it gets capitalized by Dell has had 100% executive support everything we've ever asked for as a leadership team, we've gotten and then some. Could not be a better situation for this business, the Boomi business, and then what Michael does for it, and as we push that forward, I believe and he believes that data is the fuel of AI in the future. It's going to be all about data, and Boomi sits right in the middle of that. >> And he likes to look under the hood, too. He's not just a business guy; he's a techie. So he's looking under the hood, he likes what he sees (laughs). Of course! >> When he talks to me about it, he's been pleased with the results to date, I'll say that. >> Excellent. Well, we have this, great, as we wrap things up, a story that is near and dear to, not just my heart, but many hearts. Talk to us about what this is. What Boomi is doing with the American Cancer Society, which I think is just phenomenal. >> Lisa, I really appreciate it. So, this morning, and I'll just kind of hold this up for a moment, but, this morning we had the American Cancer Society as one of our reference customers, how they completed nine projects in 14 months, one of which impacted 30,000 patients achieving 500,000, half a million rides, and integrated together 150 partners to make sure people could get to their life saving treatments and back, and it's a volunteer network. We're happy to be a part of that. So we undertook a cause. We're going to have a pass the baton for the American Cancer Society here at Boomi World. And every time we pass the baton, $2, $1 from us, being matched by Dell Technologies makes it $2, and we're going to pass the baton here, hoping to crush it and get to a $20,000 donation. So if I could pass the baton to each of you-- >> Lisa: Absolutely! >> That's $2, >> That's four. >> John, if you'd keep doing it, I want to ring the bell, I want to crush this for the American Cancer Society. >> That's awesome! >> Pass it to the team. >> Exactly, throw it over there! >> Chris: Pass it around to everybody, let's keep this thing hopping. >> Don't throw it! >> Well Chris, that is-- >> We'll pass it around. >> Such an outstanding story. There are so many, as you said. There's going to be a 100 different customers talked about here over the next probably, started yesterday with Partner Summit today and tomorrow. That's a lot! We are happy to have a whole bunch of them on the program today and hear how many different use cases Boomi is facilitating. You guys have taken I-Pass way beyond connecting cloud to on-prem. It's edge, it's any data, any device, low-code. I know I'm speaking your language. >> I love it! >> But we're hearing that, we're feeling that, we're excited to be able to share that through theCUBE this week. >> Lisa, well listen, thank you for being here at Boomi World, it's always great to have you. It's great to talk to you. >> Lisa: Likewise. >> And I'm looking forward to a great show! >> John: Thank you for coming on. >> Well, thank you. >> Lisa: All right, our pleasure. >> Appreciate it. >> For Chris McNabb, and John Furrier, I'm Lisa Martin. You're watching theCUBE from Boomi World 2019. Thanks for watching. (upbeat music)

>> Live from Las Vegas, it's theCUBE! Covering Dell Technologies World 2019, brought to you by Dell technologies and it's ecosystem partners. >> Welcome back to Las Vegas, Lisa Martin with Stu Miniman theCUBE coming to you from Dell Technology Worlds 2019 day one, there's only about 15 thousand people here and about four thousand of Dell Technologies closest partners. We're very pleased to welcome back one of our Alumni to theCUBE, Chris McNabb the CEO of Dell Boomi. Chris thanks for joining us! >>u Lisa it's great to be here, Stu great to see you again. You know it's really exciting. >> This morning we've had such an electric day, I'd say we're half way through day one. This mornings key note kicked off with a lot of energy. First of all I have to say Michael Dell coming out to Queen music, that was for me you had me at hello. >> Yeah me too. After seeing Bohemian Rhapsody, it was the only way to go. >> He must be a fan of the movie! >> Exactly. >> Yeah Chris do you have your walk on music picked yet? >> I don't yet I'm still kind of shuffling through a couple different options. >> Okay well we can help with that, we're music fans too. >> Gotcha. >> But so much excitement, so much energy, so much collaboration across all of Dells brands, Michael saying with big energy, Boomi is leading with cloud data integration. Talk to us about what's going on at Boomi we were with you guys about five months or so ago at Boomi World, what's happening now, what's exciting you? >> So every day is exciting at Boomi we continue to grow extraordinarily rapidly across the world and we are focused on accelerating business outcomes for our customers, it is simple as that. It's why our customers stay with us we have over 97% retention rate so we're successful at doing that and when you can come in and produce wins for people, you know they have data silos all over the place, they need to be able to reconnect their systems, apps, databases, but also their processes, people and devices. And once you look at that whole landscape when you can come in and reunify that for them in a way in which they can engage customers, partners or employees in new ways, it's just a huge win and it's a pleasure to get up out of bed every morning without problem. >> Chris It's a powerful story I have to admit it took me a little while to kind of squint through and understand what Boomi did because a lot of times it's like oh it's the cool cloud native, new factor everything like that and we understand getting from the applications that I have today to you know whatever that digitalization, monetization, modernization I have is challenging and there's multiple ways to get there so if I can the thing that was exciting is we hear a lot you know let's meet you where you are and a lot of that is my applications and my processes, my work flow so to modernize and go through that digital transformation, some of it is to create brand new but a lot of that is how do I get what I have to that new multi cloud environment and that was the shout out I heard from Michael this morning about Pivotal, VMware, and Boomi as part of that spectrum to help get us there. Do I have that right? >> Yeah Stu you do, it's just listen, Hybrid IT is going to be here a really long time. People are going to try and survive a scenario where you've got 15 different apps built by 15 different vendors, you've got shadow databases, you've got all this stuff and you're like, but I've got customer data everywhere. So when you're looking for something as simple as a list of customers, what list? None of those data sources are the same, so how do you aggregate that, how do you filter that, how do you do it. So Boomi doesn't want people to just survive Hybrid IT, Boomi wants you to thrive in that environment, want you to really get going and be able to easily unite that, aggregate that, filter that as necessary. So now I have a unified data set in which I can go and engage my sales force and my customers with, and that's really where we play is trying to get it all to be reconnected or unified. >> It's essential everything is about the customer experience, Stu and I were just at a show that was all focused on CX but to have a good customer experience you have to have the right technologies enabling your own workforce to deliver what the customer needs because customer satisfaction yield business outcomes, it's a whole cycle there. >> Yeah. >> For our viewers who want a better vision of where does Boomi fit into you know, I'm a Dell EMC customer, I'm VMware customer, where does Boomi fit in and help these customers to transform that integration layer that allows them to take advantage of this exciting multi cloud world? >> Yeah so Lisa I'll just tell you a really quick story, I'll tell you a personal story. When Boomi has been growing very very rapidly, 62% growth through last year alone, so we're adding people really really fast. As a result of that scale we were horrible at onboarding our new employees, we had a really bad problem, so we looked to our own platform to transform our business and our net new employees experience with that business. Long story short I didn't have people, everybody was busy, I got one of our partners to use our platform to create an entire new employee onboarding process for Boomi. Our net new employee just kind of jumped to the end of the deal, we now have a 21st century engagement mechanism for our employees, that partner of ours put that whole solution together and put it into production in four months, most importantly let's talk about business outcomes. My net new employee NPS went from minus 76, worse number I've ever heard in anything, been in IT 30 years, to plus 92, six months after it's in production we're ready to go. So now to give you a sense, people used to have to fill out a case and go to our case management, fill out a case, schedule a meeting to get a picture taken to get their security badge, now selfie, do you like it, submit, you're done. And all of that, the mobile app that tracks it and performs it, all the engagement, all the interaction with all the systems, we provision our employees across 27 different systems all instantaneous, that used to take us 60 days to get them on to all those different systems. So all of those outcomes is all done with the Boomi platform, the integration requirements, the low code, and the mobile app is all Boomi. So that's why we focus on outcomes. >> So Chris in the key note this morning, want to understand how Boomi fits into some of these environments. We saw Microsoft obviously a big push, long Dell partner, and the other one Kubernetes is the area for all the cloud native discussion and various pieces. How do those fit in to your world? >> So Stu first of all to really understand sort of the bigger picture with Dell and their transformation story right, essential hardware provider, infrastructure provider, you've got VMware and Virtustrea almost making an infrastructure as a service sort of like the bottom of a triangle. You have Pivotal cloud boundary, building applications for competitive advantage right, and then no application works without data. And when you talk about it from a platform perspective that's how I like to think about it and explain it to people that's how Dell Technologies can bring all of this to the table and focus it now on your transformation. When ti comes to the specifics around what VMware and Pivotal are doing with Kubernetes and Google and some other folks and so on, the way we distribute integrations is basically via container technologies, we've had Docker Support now Kubernetes support, so it's very native to us that's how we can manage it from one spot and yet deploy really anywhere as it runs, so there's a lot of data capabilities that really align very well with Pivotal, we also have the Pivotal Data Services Tile so if you're an application developer, you're building that really cool app and oh that's ready to go but you need data from somewhere, you click the Boomi tile it's that data services tile, you can embed it right into your code, in and out comes the data sort seamlessly for you, it's a much better experience for the developer. So all of these companies are coming together to make sure these platforms align in such a way that our transform and outcome focus for our Dell technologies customers. >> We've heard a lot of that, companies coming together. Collaboration was one of the themes I took away from this mornings key note with the guys and gals that were on stage. We've heard that from Dell Technologies, Dell EMC folks, this morning, today, yourself. That collaborative effort is really clear when you're talking to customers. Speaking of collaborating with customers on the evolution and iterations and things, what were some of the, I'm curious, the theme of Boomi world was you guys were going to reinvent iPads, about five months since, you're smiling. >> Yeah. Talk to us about how you've collaborated with some of your key customers to do that, where you are today five months after saying hey, this is what we're going to do we're going to shake this up. >> The future of iPads is extraordinarily exciting, and come to Boomi world next year and we're going to tell you a really good story. But when you talk about redefining the ion iPads, going from integration platforms of service to intelligent platforms of service, and how AIML can change this game. We brought together key partners who have had extensive experience both in AIML, a lot of big public companies that you would know, as well as our customers and now you start looking at things in combination to dramatically speed up how integrations done and who's capable of doing it. I always felt like if I could get integration down into the hands of business analyst, and down into the hands of smart people but not software engineers, leave them for the really hard technical problems, the things that push your business forward, and not hey I need a data set from HR for salary reasons or whatever. And voice and combination with AI allowing you to generate and respond to natural language, hey sales force I'd like the pipeline report for Western North America please, back comes the data set and all you have to do as a user of that is form a question and humans are awesome at that they've been doing it since they were two, and when you can start to leverage that kind of capability, AIML for natural language, you figure out how to interact with it, you get patterns on how to do that that's in our database from the thousands of people that have interacted. So when we look at the future, leveraging our partners for skills that we're not expert at yet, AIML gave us a leep, customers what is it that you need us to do first? And we're starting to bring all that together In a very very interesting way. >> Alright so Chris Boomi has it's own show, but I'm sure there's a lot of overlap between the customers here. What are some of the key objectives and what's your teams goals for this week here at Dell Technologies World? >> Well this week here you know we have a lot of customers here as well, obviously in the Boomi World show we're very specific to the user community that we've got so you get a lot of tracks about specific tips and tricks that you can have and specific ways to do things, best practices, did you know we could do this, did you know that, all that kind of things. Here it's a little bit broader picture, you're dealing with a broader audience, there's more of an awareness problem in some cases some people aren't quite sure what Boomi does and why Dell Technologies has a company like Boomi, so we're here to change that from an awareness side. Got some really cool demos in how we do that, and kind of engage, and then we have our specific customers who we can pull off to the side and talk about their specific challenges. What's next for them, what're the next transformations they want to achieve and what's the next outcome they've got in line and how can we partner with them to help them achieve that. So it's really kind of a two fold kind of a thing, our booth is awareness and is there an opportunity to work together and partners, what's the next step for us. >> One of the things I heard when you shared that Boomi's personal story, the Boomi on Boomi story was the massive impacts that you've made to just the employee onboarding process and I shouldn't say just because we all know, again we talked about customer experience a few minutes ago and that's essential for any business, but to have a good customer experience you have to have successful, enabled, productive employees on all that lines, front lines, middle lines, back lines, et cetera. When you are talking with prospects who maybe are very familiar with Dell Technologies and most of the brands, how well does that story resonate that this is really fundamental integration, especially in this big hybrid multi cloud world in which we live, to have this integration as a core enabler of digital transformation, but also of employee experience, customer experience, business outcomes. >> You know Lisa a lot of times when you talk to people, like if I were to tell you the Boomi story and we had never met it's a little hard to believe that I could do that much and have that big of an impact in four months. It's kind of like oh okay, is he selling me? So a lot of times when we meet people for the first time, if we can get them to just give us a chance, we do a lot of proof of concepts with people, we're cloud software so I can give it to you right now, I could just set you up with an account in three minutes and you're off and running. So you can play with it, you can get experienced with it, you can kind of understand how we do that. Like if we have a claim that we're six times faster than Legacy providers it's like well how do you do that? Well you get a sense of how we do that, and how leverage, meditate it, we use AI to do that, we generate things for you, et cetera. So there's a bit of a awareness and then they take that Missouri side, but can you show me, I'm not sure I believe you, show me. We do that in POC's and then we can kind of really get the ball rolling. So that tends to be the general pattern that we go through with net new customers and prospects, to try and get them exposure. >> You guys have I think it's over eight thousand, over 82 hundred customers globally, you've got some big brands, you've got Lyft, you've got Sky, Chevron, GE, one of my favorite stories from Boomi World was one of your customer award winners, Digital Angel, and how they're reinventing this smart bed technology for hospitals in the Netherlands. Something I wasn't aware of before even technology in a mattress. Talk to us about how Boomi is an enabler there. >> Well it's such a great outcome story. So the smart mattress is intended for the Geriatric Nursing Home settings, and one of the biggest most fundamental problems with health care in a geriatric setting is infection with body sores, decubs, and very simply moisture is a massive cause, lack of movement is a massive cause, and it depends a little bit on age and so on but so they install the smart mattress in all the rooms, and it records and its monitoring your breaths, your perspiration, any moisture events, your heart rate, and so on, and all this data it's just spitting out data and Boomi's there to catch it. Now what Boomi does is it sits on the mattress, and just processes data and as long as everything's fine it just sort of processes it, the minute any thresholds are met, so if you haven't moved in two hours, two hours is kind of a magic number for people if you have not moved in two hours, Boomi immediately sends up an alert in the form of a case, and this case in Tampa Bay in their service now system it shows up on their board priority one case, go get Lisa and give her a nudge, get her to move around a little bit. Same with a moisture event, that's a priority one, go dry them and so on, and they've been able to dramatically reduce the infection rate for the elderly as they reside in these nursing home settings just to be attentive, they know immediately when something needs to be done and only when it's done, you don't get the false positive. So that setting to me and what Digital Angel's doing with that mattress is changing outcomes, and then Boomi just sits on all the mattresses and communicates the individual to the common nursing setting, it's great. >> Pretty powerful stuff. >> It's awesome like I said it's fun when you can make such a big outcome change for people that who you get that kind of reduction in infections in a short period of time, it's very exhilarating. >> So Chris last thing I wanted to ask is, it's addressing people always often look at the pieces of the Dell family as independent and on their own, they've got their brand their on the banner and everything, but you know we talked to Rory about and we saw on the stage this morning a lot of how the pieces are really working together from the top strategy all the way down to the field, how they're working together, give us your perspective as one of the CEO's in the Dell family as to how that's moving. >> Stu I refer to it for folks as our unfair competitive advantage, it's as simple as that. The horse power, the just sheer sort of economy's of scale, and the technical ability, the innovation and the customer first perspective that all these business bring together, as we come together and work together, we have an ability to change customers lives forever in combination and I haven't met a leader of a business that has said well wait a minute, where's my piece of the puzzle, where is this, how do I win, there are no I's when we come together. Rory running the Virtustream business and we're talking about Boomi now runs on Virtustream and as you move mission critical applications how can you get Boomi there so people can share the SAP data that's there now in Virtustream, into other parts of the organization. Talked about the Pivotal Tile, I've got some work going on with Sanjay at VMware, and it's never I, it's always how do we do more for our customers and when we do that and then you put the Dell go to market field behind it, I don't know how many there are 20, 30 thousand sales makers in Dell technologies alone doesn't include VMware and the rest of us, it's an extraordinarily powerful ecosystem that is focused on one thing, customer results. And I'll tell you it couldn't be better, as a leader of a business within there, it literally couldn't be better. >> Wow Chris that is outstanding thank you so much for sharing your perspectives -- >> My pleasure. >> And what's going on with Boomi, we look forward to seeing you at Boomi World 2019. >> Lisa I can't wait, Stu I hope you can make it this time. But thank you very much I really appreciate you having me one. >> Oh our pleasure. For Stu Miniman, I'm Lisa Martin, you're watching us live in Vegas, day one of Dell Technology World's 2019, thanks for watching. (upbeat music)

>> Live from Las Vegas, it's the Cube covering Boomi World 2018, brought to you by Dell Boomi. >> Hi, welcome back to the Cube's continuing coverage of Boomi World 2018, I'm Lisa Martin in Las Vegas at the win, with John Furrier, and we are at the second annual Boomi World with the CEO of Dell Boomi, Chris Mcnabb. Chris, great to have you back on the program. >> Lisa, it's great to be here. >> So, your key, you know, your fireside chat this morning was really interesting, so much information there. Couple of stats that I was researching about Dell Boomi recently, a leader again, I think Micheal said maybe for the seventh year in a row, Dell Boomi, in the iPaas Gartner Magic quadrant, you're way out there, you guys are adding five new customers every single day. >> We are. >> You have, and I love this, as a marketer, 92 percent of the break out sessions here at Boomi World have customers and partners. >> Exactly right. >> What better brand validation than that. Talk to us about this second annual Boomi World. What excites you about getting this community together? >> You know, the excitement and just being a part of this community is just, it's energizing every day. You know, what you're able to do to help customers and you know, solve transformation problems, have them reach out and get integration and connect and unlock data silos in the far reaches of their enterprises and leverage that data, to engage their customers their partners and employees in brand new ways. And when you look at, you know, what best, in my mind, in a user group meeting, customers need to take back to their enterprise what it is that they can do come Monday, to transform their business and so we thought what else better than concrete examples from what partners have done, from what other customers have done and so on. And, you know, as we, I said in the beginning of the keynote, it's so amazing to me when we had the opportunity to review all of the customer's submissions about, I'd like to talk about this, I'd like to talk about that, we had so many more than we can bring on and make a part of our agenda, and it's one success story after another about how they're transforming their business, how they make a massive impact. Even in our partner awards, we talk about the innovation award and the ROI award, etc. you know, having the folks like Charter Communications and Umbra and so on come up and just really innovate. Those are the kinds of things that really drive us at this conference and, I think our theme, Unlimited Possibilities, hit it right on the head. The possiblities for us and our customers to change businesses is truly unlimited. >> How important is integrative platforms of service now that Cloud Native now is certainly going mainstream, Cloud's business model is certainly showing people how the subscriber model works, the fly wheel is certainly going on, BM were just acquired, which is a small startup doing cuberneties, which kind of gets at this whole integration opportunity, how has it changed in iPaas or integrative pass, and what are the credible drivers in that market for you guys right now that's different than before? >> You know, integration platform as a service is a tremendously evolutionary path and one that is rapidly accelerating. When you sit in a category that has, it depends upon which analyst you look at, but somewhere in the range of 50 percent year on year growth, there's a, it tracks a lot of attention, you get a lot of people in startups, you get a lot of the megavenders showing up and you get a lot of the incumbents who have been around a decade like us that really try to get this business to go forward. That evolution pushes the progress of platforms on behalf of our customers very rapidly. It used to be the case in integration platforms of service not all that long ago, was really known as cloud integration platforms. We connect cloud due on premise. And over the last four to five years that has completely changed, right? They are now complete middle, enterprise middle ware solutions that are offered up as a service. They do on premise on premise integration, the do cloud to cloud integration, they can do EDI kinds of integration, ETL, etc. etc. Way beyond integration now, these platforms must come to the table with process integration, workflow orchestration, low code capabilities for mobile app development to engage your customers differently, MBM capabilities for data governance. >> Sounds like enterprise create certain, these are enterprise requirements. >> Yes. >> This is not like doing a little bit here and there, integrative platform service, enterprise grade. What differentiates those two? In your mind? >> I think Garner does a pretty good job of differentiating the segmentation in the market. They talk about enterprise grade integration platforms of service, people, vendors, they bring all of that to the table, and then they have domain specific. You'll get IOT platform as a service, or you'll get workflow as a service, etc. And those kind of niche providers provide deep capabilities but it's only in that one area. And when we look at it, we are a unified platform, is going to be able to dramatically reduce the complexity and speed people up because you can learn one thing and do many things, as opposed to having many domain specific ones then you have to learn them all. >> So, Chris, iPaas has been around for a while, you guys have been a leader, Dell Boomi has, for a long time. But it's more than integration, you guys talked about this reimagining of the I in iPaas. But also, it's not just about connecting applications, connecting data, new and existing sources, it's about connecting people, processes, enabling organizations to actually use that data as that fuel that it can be, to identify new products and services, get more customers, get more data, iterate, etc. etc. Talk to us about iPaas 2.0 from Dell Boomi's perspective and what makes you guys so well positioned to take this forward? >> Yeah, great question Lisa, the iPaas 2.0 for us is really about leveraging all the knowledge, information, and skills that all the talented engineers have put into Boomi for the past decade. And all of the metadata from all of the programs and all of the executions and all the configurations it's ever been run on exists in our repository today. We have nearly 30 terabytes of metadata and information about data integration and so on. It's that pile of metadata that we can leverage and we can put AI machine learning, neural networks to work on, to make sure that the knowledge encapsulated in that metadata repository is made available to not only engineers in our customers but also their constituents. That net effect will dramatically reduce the work load on integration engineers. IT departments that have a list of 50 things to do can now have a list of 10 things to do, they can get to them, and we can turn them from a department of people who say no, to a department that says yes to the business. >> And automation drives a lot of that. I want to get your thoughts on the customer traction. You know, I was just interviewing the adventure capitalist in Silicon Valley we were talking about complexity. You don't want to add more complexity to already complex and tedious tasks. You guys have made good traction with making things easier when you were a startup, now you're a part of Dell. How are you guys going to continue that forward? Is that a key part of your strategy? Making things easier and simpler? >> Yeah John it's always been a key part of our strategy. You know, we find that complexity is a ball and chain around people's leg when it comes to productivity and agility, right? It slows you down at a time you can't afford to be slowed down. And so what we do with our platform today, we allow people to learn one way to program stuff and no matter what kind of integration you want to be able to do, there is one way to do it. I don't have five different technologies to do five different types of integration. With one way to do it, we generate economies of skill for our customers. Do one thing and have it apply to many things, right? Removing the complexity instead of learning five different vendor's products and getting them to work together. That's one way in which we make things easier. We make things easier today based on the metadata that we got. So all of the programs that were written in the history of Boomi, they're all in a single instance of our cloud database, we're a cloud native, right? And so when somebody goes in to connect >> You're a cloud native, so all your stuff is in the cloud? >> We are a single instance multi tenant cloud application. We're offered up as a service, beautiful, right? >> So you're living what your customers are trying to do? >> You know when I see some of my vendors sending out, you know, the two and three page sets of documentation on what the customer needs to do to upgrade to version three or version four, I shudder. None of my costumers ever do upgrades, that's, we provide them, and do for them 11 upgrades a year. We skip Christmas for obvious reasons. But so anyway, going back to how we continue to make things much easier. We have a suggest capability that leverages metadata and immediately creates a mapping between system a and system b, even though you're new to it for the first time, my marketplace and the history of my customer base is not. I can leverage all that with one click and within 30 seconds, I can get you a working integration. >> So born in the cloud gives you an edge? >> It absolutely does. >> And now you're in Dell you have the power and muscle of Dell technology and Micheal Dell, who sees the future by the way not as he's mailing it in, he sees it as super exciting. You asked him that question on stage today around his legacy, and there's a lot of cool stuff happening but a lot of unknown things coming, like voice activated systems, b to bs getting cooler, less boring. How do you see that? >> Yeah, listen, like I say John, I think we're at the tip of the iceberg. I look at what we're doing today for our customers and it's just a foundation layer. Reconnecting to all the things in your enterprise, getting into those far reaches of systems that exist for a long time, and stuff is stuck in there and you can't get access, it's stuck in the cloud and you can't find it. We are breaking down all those barriers and we're making connectivity seamless. But that's just the starting point for us. When you start applying AINML and you start predicting failures for people, you can tell them when they're ready to launch a configuration with a ready to work load and I know before hand that's going to be problematic, that only handles work loads of arrival rates up to x and you're bringing 2x, we can help be that, we can encapsulate knowledge in the platform and really bring on AIML capabilities that take them to the next level leveraging all the smart knowledge and capabilities integration engineers have put into it. >> Speaking of impact, you guys just did with Forester, a total economic impact TEI and there was some big numbers, big quantitative business outcomes that a composite organization that works with Dell Boomi is achieving. One of the things that kind of struck me when you mentioned was that some of the development times can be shortened up to 70 percent with Dell Boomi as the unified platform. IT staff becomes more productive, a lot of cost savings there, the opportunity as a whole to retire legacy systems, reduce the burden on IT, because as we all know, technology is pervasive across the organization, so this new study really shows the significance, not just quantitative benefits, but strong qualitative benefits that your 7500 plus costumers across 35 countries are achieving. >> Absolutely right, you know, if you just look back to our ROI winner from this morning, our partner of the year, 1600 percent ROI on their project. I don't hear that number very often, I wish I had a few more of those in my drawer, but you know, Lisa, when we are a focus. A couple of interesting things about that economic study. One, they really looked at very large organizations. Right? When they averaged everything out, it was a 10 billion dollar organization, it was 30,000 people, it was an enterprise wide deployment. This isn't little, but we are capable of supporting the mid market as well as the large enterprise. And it's our techniques that I was telling earlier, like suggest, like our economies of skill, and other things that we bring to the table that make them much faster and easier. The fact that you can do things seven times faster and so on and so forth, shrinks the amount of time projects take. So think about the impact on one's business. If you schedule a project that takes a year and you take a hit halfway through, you can't really change your mind or take a different direction til your kind of done because you have all this sunk cost. You're sort of stuck following that direction you established 12 months ago, right? So if I can be seven times faster, eight times faster, I know give you seven times more decision points throughout the year to change your mind. Yeah, I thought I was going to do that next but technology has changed, the competition is something, my customers are asking something more of me. Those decision points result in agile, nimbleness for people's business. Our customers desire that, and that's how we talk about, that's how we will provide them agility in their business. >> One last question before we break, I want to get your thoughts on ecosystem and the community. You guys have a very community focus, I saw the showcase here, and you have an ecosystem again, now part of the Dell technologies, but Boomi had its own ecosystem. What's your vision of the ecosystem and community? What's your strategy, how you going to grow it, nurture it, and bring them into the value proposition? >> John, the community is everybody's secret sauce. If you're a Boomi customer, if you're in Boomi, or if you're a Boomi partner, that entire ecosystem, the community is all of our secret sauce. It's the thing that's going to carry us all to more successes. As people participate in, as they contribute to that, things happen, they do more in the platform, the platform learns, and the platform will turn around and provide it back. It is a wonderful, virtuous circle of continue to do more work, continue to get bigger, continue to grow, get smarter, deliver better results, deliver better ROI, do more work, and on we go. >> So you believe in co creation, that dynamic of bringing people into your production, into your development? >> We absolutely do, you know, being one of the last truly open integration platforms as a service provider's on the planet, and you know, many of the former folks have been locked down by larger vendors and so on and so forth, or bought out by private equities etc. And so now being one of the last truly open, we don't have a stake in the game other than I want to connect everything that you're trying to do I want you to engage your customers in new ways, and I want you to transform your business. >> Well, we're talking with Lucky Brand a little bit later today, it's going to be an interesting story, brick and mortar, almost 30 years old, how it's not just transforming with Dell Boomi as a partner, but really revolutionizing the customer experience, because as customers, we expect everything, anywhere, anytime. >> Yeah >> So thank you so much, Chris, for stopping by, wish we had more time to chat, but we appreciate that and we wish you a great event at the second Dell Boomi World. >> Lisa, thank you so much for being here, really enjoy it, and enjoy the rest of the evening. >> Our pleasure. >> Thank you John. >> Thanks Chris. >> And for John Furrier, I'm Lisa Marten, you're watching the cube live from Boomi World 2018. Stick around, John and I will be right back with our next guest.

>> Narrator: Live from Washington, D.C., it's theCUBE covering Boomi World 19. Brought to you by Boomi. >> Welcome back, everyone, we are here live at Boomi World 2019. It's theCUBE's coverage here for two days. I'm John Furrier, your host, with Lisa Martin who stepped away, she'll be back. Les Rechan, President and CEO of Solace, is back on theCUBE. Cube alumni was with us in 2013. Les, welcome back to theCUBE, good to see you. You know we're on our 10th year of theCUBE, so it's 10 years we've been in business. You're early on with us, thanks for coming back. >> Thank you for having me. >> So you're an entrepreneur, you're on board, you're doing some investing. You see many ways of innovation. We are in one now that's really got a lot of waves coming together, convergence of multiple things happening. You're in the middle of it as the CEO. What's going on, what's your view? What's happened in the marketplace and what're you doing? >> Oh, I think, I agree this is early days. We've got this, everything's transforming, customers are re-imagining their businesses to be innovators, to move the world forward. And along with that, to enable it, we're dealing with a whole new IT infrastructure: hybrid cloud, multicloud, distributed microservices, IoT, real-time, so it's early days of that, and so we're in the business of helping those innovators move the world forward with smart data movements, so we're very excited about it. >> I want to get into your company that you're leading now and some other endeavors you're onto, but I want to get your take on how you see the market and how you talk to customers and friends and people in the industry. What's the biggest story going on in your mind right now? What's the top-line, high-order bit, trend or element or enabler, disruptive enabler. That's really powering the industry right now that's changing it for the better and creating opportunities. What's the big story in your mind? >> Well, time and data are the currency, and when you think about dealing with customers, you're listening to them, you're personalizing your engaging, and this is all about what I would call the event-driven customer journey experience. Business is a series of events. You want to get those events moving and flowing and really, when you think about it, that can be competitively advantaged for your business. >> You know it's interesting we had the folks on from Boomi here. I use the bloodstream as an example, but data movement is how the business we're in. We live in a digital world and it's combining. It's not mutually exclusive with the analog world. And you have, now, the coming together of a digitized society where things are instrumentable. You can actually get the data. And then you got to know what to look for. So, now, the challenge is with data become a big... This is a big, hard problem people try to crack the code on. Is there a formula in your mind to be truly data-driven or data-enabled or data-fed, leveraging the data? Do you see a playbook that companies can adopt to do that? >> Yeah, I think that companies are sitting on top of a lot of data. The key is to liberate it, to get it moving, but within your enterprise and then out to your partners and the customer world, so I think that you really want to just take advantage of it, you want to move it to where it needs to be, you want to augment the intelligence of the people within the enterprise and your customer set, so I talk about an event mesh, we call it. An event mesh enables the intelligent enterprise to deliver value. >> It's a nice concept, it's like connective tissue, or glue layers as a tech term-- >> Les: Digital river, central nervous system, whatever you want to call it. >> Great stuff, talk about the market you're going after. What's the market you're targeting? What's the size of it? What are you going after, what's the territory you guys are trying to take down? >> So, traditionally, we came out of what used to be called messaging-oriented middleware. So we're a messaging system. Now the term would be we're an advanced event broker. This thing used to be a couple-billion-dollar market now when you think about this hybrid multicloud, IoT. This thing has probably exploded by a factor of 10 or more. >> It's interesting RPA seems to be taking hot evaluations these days. Is that the same kind of thing, RPA and automation? They seemed like-- >> I think RPA, when you think about hybrid integration, you've got API management, you've got what Boomi does, the iPaaS, we're the advanced event broker, so we're talking about moving these events around. It could be request/reply, it could be pub/sub, async, synchronous, all these different patterns for all these different use cases that are out there, but that's really what we do as opposed to RPA. >> Got it, what's your business model? What's the business look like? How big is the company? Is it a cloud service? How do you make money? What are some of the details there? >> Well, we're a private company. We're growing very rapidly. We're about 300 people, it's a global enterprise. We're doing great things all over the world. We're enabling Digital India, for example, with companies like Airtel and Reliance, so instead of taking 30 minutes to do a mobile phone recharge, we do it in seconds. In Singapore, we're working with smart transportation, land transport, next-generation payments, 1.4 million connected cars and buses, getting that data flowing to optimize traffic, is another example. Safety-critical data in and out of the airplane which is a huge amount of events. Equities, transactions, we process 85% of the equities, transactions in Canada and the list goes on. We came out of capital markets. Now we're into these other industries 'cause everything's moving to this real-time, real-time sensitive type environment. >> And the intelligence of software. Is that the business model: you make money selling software? What is the--? >> Yeah, that's a great question. We've got multiple deployment models. We've got a hardware appliance, we've got software, we've got cloud. We are for subscriptions or operating expense or capital expense. This thing is a platform, so you've got the broker itself, you've got integration connectors, you've got the governance layers on top monitoring capability, so it's a solution set. We're very flexible and adaptable to the customer's business model in terms of subscriptions or cap packs, whatever you want. >> So you keep it flexible. >> Les: It's very flexible. >> Because, if you're running an IoT, running traffic lights, for instance, or doing some smart cities thing, then it's got to go over to another use case. They're different. >> Yes, we talk about being dynamic, open, and simple. Dynamic in terms of the agility of different types of use cases with one solution, open meaning running everywhere, and simple meaning easy to deploy and manage. >> Yeah, machine learning and data is going to be a nice substrate layer to innovate on, so awesome business model. Let's talk about the technology and the secret sauce. What's going on there? Explain the magic, what's going on with the tech product? >> The secret, this is all we do. Smart data movement is all we do. And we're the only company out there that's really-- >> John: What's smart data movement mean? Define that term. >> Smart data movement would be, I've got to get something from point A to point B. I want it to get there in a guaranteed, persistent way. That's kind of what we do as opposed to taking that payload and transforming it, so we're just moving the data around. We're making sure that it gets there, that you can recover it, et cetera, so that's what we do. >> We heard this on theCUBE this morning: "Apps come and go, but data always remains." And so this has been the theme. What's different with you guys in terms of differentiation? Because I've seen service brokers, they've come and gone. Service brokers are everywhere. It's a key part of a system architecture. You're dealing with solutions that have to think like a system. And systems have consequences. You got to think holistically, so what is your differentiation? What's the role of the broker? Just take us through that value proposition and what's differentiated. >> Yeah, I think the differentiation here is we're a platform. The dynamism and the agility is definitely unique in that we can do WAN optimization really well, we can deal with different use case patterns, so the dynamism and the agility, we can do ultra-low latency, we can do high volume, we can do general purpose across the same platform. The other point of differentiation would be openness, so we're open protocol. We support, whether it's AMQP, whether it's MQTT, we're an open system, and we support openness across all the hyperscalar platforms, across the passes. So dynamic, open, and then simple in terms of it being a single solution set, be it hardware, be it software, be it cloud, and successful. Our customers are very successful. The use cases that we support are compelling. We helped innovators move the world forward, so I'd say it's dynamic, open, simple, and successful. >> Who's the target audience: developers, C-suite? 'Cause you got to code this stuff. Those are two primary target audiences. >> Yeah, I think it's, really, it's both. It's business-driven, IT-enabled, so we tend to work with the architects, the CIO's, the middleware teams on one hand to support this reinvention of your business. On the other hand, when you think about transforming the business and doing something different and innovating, it's got to be business-driven. So here we are at Boomi World. The theme is Accelerated Outcomes, which is key. So it's really driving an outcome, but IT-enabled, so you got to support both sides. >> All right, you got a large growing market, you got a good business model, you got some secret sauce. Now, final segment, so customers, customers and societal benefits because, look, there's a tech for good angle in here, but also, there's a big wave of tech for bad, so all I hear in the news is: tech's evil, this is bad stuff, oh my god. So you got real customers, where's the benefits? Take us through some of the success stories and the opportunities for a tech-for-good component here 'cause I can see the benefits, it's on infrastructure side: deploying new capabilities, compelling, but benefits to society are super important too. >> Yeah, I would say just one example would be Digital India as an example where you're saying you've got hundreds of millions of people who really need to access different capabilities, different services with smartphones. You need to deal with huge volumes. Let's give them that access, let's make it quick, so enabling Digital India is one example of really doing something that helps, helps people live better, reduces their time doing things that they maybe would've taken a long time before. Another example would be Singapore, smart cities. If you can move the traffic flows around better, you've got a population that's increased by a million people in the last several years, that's another example, making payments faster, whatever the case may be. >> So I know you got a hard stop, you got to meet the CEO of Boomi, Chris McNabb, great guy, among theCUBE yesterday, Cube alumni as well. Final question for you is: is there any requirements that need to be in place to work with you guys? 'Cause I would say it's a huge task. Are there dependencies? Are there certain signs that customers need? When does someone know to deploy? I would say, if someone say, hey, I want to modernize my X, what's the tell sign for you guys to know where there's alignment with a project or customer? >> Yeah, I would say that it's a real-time sensitivity. Ideally, it's one where I want scalability. It's one where I want security. I want to be able to get the data to where it needs to be in a guaranteed way, and, at the same time, I want to do it in an affordable way. I want to have one platform for different use cases so that's what I would say around that. >> Les, thanks for taking the time to come on, share your insights in real time here on theCUBE. One final, final question, 'cause I look at the final, final question. You've seen a lot of waves, you've been in a lot of experiences, you've run companies, you're on a lot of boards. A lot of young people coming into the marketplace. I sometimes go on my rant: get off my lawn. Your kids don't know how good you had it. It's a great time to be young and the rescaling going on is an all-time high. What's your advice to the young, upwardly mobile tech, soon-to-be-tech, totally tech-savvy, future employees of the world? Because there's a lot of hard projects to tackle. Tons of jobs: cybersecurity, what you're doing. Do they know how good they have it and what's the advice that you would give people watching here, knowing how robust this environment is? >> Oh, I think it's a great environment and you're right. I think it's all about: people matter most and winning with talents, so the talent supply chain is a big issue. And one is: every day is a learning day. Make it a learn-it-all, keep learning every day 'cause this business is moving very quickly. At the same time, being a good team member, I would say, being compassionate, being empathetic to your teammates, and really using that to your advantage, is huge. It's one thing to have the domain skills, but it's also another thing to have those human skills that really make a difference. >> That's the team sport. It takes a village these days, stack is coming. Les, thanks for coming on. It's theCUBE coverage here in D.C. I'm John Furrier, thanks for watching, be right back. >> Thanks. (upbeat electronic music)

>>Live from Washington, D C it's the cube covering Boomi world 19 how to buy bullying. >>Hey, welcome back to the cube. Lisa Martin with John furrier covering day one of Dell Boomi world 2019 we're in D C this year. We're not in Vegas. Pretty cool. Big news with fed ramp and Boomi. John and I are very pleased to walk them slalom gas, a couple of them saw them as both a partner and a customer. Please welcome Michelle ye practice area lead and founder slalom innovation for good. Michelle, great to have you. Thank you so much. Excited to be here and we have Shane Fisher solution principle, business applications and integration. Shane, welcome. >>Thank you. Thank you. Appreciate being here. >>So the Boomi World yesterday I know kicked off for partners with partner summit today kicking off for customers and everybody else with a lot of energy, a lot of excitement. But one of the things that Boomi talks Slalom about that solemn is involved in both is their 9,000 plus customers, which obviously you guys have a big hand in and 580 partners of which you guys are winning a number of partner awards over the last few years. She didn't. We're going to start with you and then we're going to get to the innovation for good. Michelle with you, tell us about some, you guys have some really outstanding use cases of where you're helping organizations implement Boomi. Tell us about Illumina, about the business overall and then we'll go into some of those use cases. >>Absolutely. So we are part of a group within slalom that really kind of focuses on, uh, business process, automation integration and things like that. And so we've had just the unique privilege of being able to help a number of life sciences customers in particular. Um, couple of that I'm super excited about are SightLife and Juno therapeutics. Um, you know, both, obviously with great missions, um, you know, Juno therapeutics, they're there, their mission and objective is to cure all, all kinds of lymphomas. Um, and you know, obviously that, that's a great mission, you know, that that just really makes you excited to go to work every day, you know, to, to be able to support that. >>So talk to us about, so I believe it's an immunotherapy company. Yes. Talk to us about what was their it environment like, as you know, on the one on there, they're processing all this data, patient data, wanting to probably get patients into clinical trials to evaluate new potential therapeutics, talk to us about their it environment. I imagine disparate systems, things not connected, give us that before picture and why slalom went in with Boomi. >>Absolutely. Um, so as you can imagine with any sort of startup, you know, even in like the life sciences space, um, you know, you start fairly immature. Um, you know, you don't have a lot of systems. There's a lot of manual processes. Um, you know, a lot of paperwork based processes. Um, you know, tracking patients, you know, manually or using bespoke, uh, you know, like to SQL databases, things like that. Right. Um, it's, it's kind of, you know, it's that necessary sort of bootstrapping that, that a lot of, you know, very early companies do. But then you get, you know, you reach a certain level where it's like, okay, we've got to grow up a little bit. And so what kind of, what started our journey, which, you know, is that they selected Salesforce as kind of that, that center to sort of collect patient data and be sort of that, um, you know, the first touch point, you know, when we first kind of, uh, you know, interact with the patient, um, and are able to kind of track them through their life cycle and give them the best service possible. Um, and obviously once you have Salesforce embedded into your, your infrastructure, now I need to integrate that. Right. And so that was kind of where slalom, uh, became involved, um, and went through a product selection. Um, Boomi came out, the clear winner, um, you know, not surprisingly. Um, and yeah, and we, we stood that up for them, you know, and, and started sort of connecting, you know, Salesforce to some of their other, you know, systems and automated. >>What were some of the reasons why Boomi was the winner? Was there certain categories you had focused on? Was it something specific around what they had? What was the use case that made them stand out? >>So I think speed of delivery and just ease of use are kind of the, the two main things that really stood out. Um, you know, particularly in this, in the Salesforce realm. I mean, Boomi just integrates so naturally and so easily with Salesforce. I mean it's, it's as easy as it could be, right? And so that was just a natural use case. Um, and then just, it's the speed of delivery, you know, being able to attack, crank through these integrations. Um, we heard a gentleman during the keynote talk about man integrations used to take like four months to deliver. And you think about it now, it's like, that is silly, but it's true. That's, that's, that's the world we came from. And so to have a platform that just makes it so much easier, so much snappier, particularly in a, in a, in a space where it's so important, like what the end goal is. So you get that patient care and you know, and get them the best medicine and stuff like that. >>Yeah. Well, and it's such a story that everybody on earth has been touched by. So Michelle, talk to us about Juno therapeutics as a great example of what you're doing with, with, um, the program tech for good innovation for good, but also give us a little bit of your interesting backstory on you had a personal connection to this. Tell us about that. Yeah, absolutely. So I'm, the solemn innovation for good team is only about three months old. So it's a pretty new capability. And what it really stems from is we're an extremely purpose-driven company. I think that's also one reason why we partner so well with Boomi, um, is because we share a lot of that passion together and we're trying to make the world a better place. Um, so, you know, one thing that we try to do is say, Hey, major not for profit. >>Whoever you are, we understand that you have the same challenges all of our other commercial clients do. So do you know, as a great example of I have information everywhere, how do I get this under control and get value out of that? And that's why this partnership makes so much sense. Um, and so we bring to the not-for-profits our expertise in technology, but then also our connections and partners like Boomi to the table to say, all right, what could we be doing to accelerate this person's mission or this organization's mission and do that, you know, using our strengths. Um, and so another client of ours for example, is American cancer society and very well tied to, um, do you know, therapeutics because actually immunotherapy is a huge opportunity, um, for newer treatments that are less invasive and damaging than chemotherapy. Um, and so my own personal story is of course, uh, I have a history of breast cancer in my own family. Um, and again, like you said, we've all been impacted by cancer. So helping clients like this through our technology is exactly what we should be doing. >>You know, one of the things that's interesting is there's a Renaissance of tech for good startups and yeah, we started reporting on this couple of years ago when we were in DC with Amazon. We saw that with cloud computing and the life cycle changes of delivery and integration that you can get off the ground with very little capital and you could also ran, you don't have to spend all your grant money. So there's a real Renaissance in entrepreneurial thinking in this area, which is now kind of spawning social investing, social impact. But actually businesses are getting to profitability. So what's, this kind of speaks to the Boomi ethos. I want to get your opinion on this. You guys are close to all this. Is that true? Do you believe that? What do you see? What's your thoughts on this wave of tech for good? I won't say philanthropy because people are building real apps and there's real value being created. Your thoughts. >>Yeah. So I can kick us off. Um, yeah. I think exactly as Shane was saying, our abilities. So if we can reduce time for integration, let's say to two months, three months, I don't know, for something simple as a POC, then, um, the speed at which we're changing the landscape is incredible. Um, and as an example, so we did some work with breast cancer images and using AI machine learning in the cloud, um, and we were actually able to reduce the time it takes to do that analysis from three years into a couple of hours in the span of three months. Wow. So when I think about like, okay, like it's not like this massive, okay, first we're going to do this three year integration plan, then when we're done with a three year integration plan, Oh, on the way now we can unlock AI and machine learning. It makes so much sense. Right? Exactly. Oh yeah. You know, all the money that the not for profits have. Right. So, um, you know, I, when I look at them like it makes complete sense that we should be capitalizing on this and transform that whole industry. >>Shane Renaissance, your thoughts and you what did you, what's your opinion? >>Yeah, absolutely. So I was just talking to a gentleman last night from a retail company who again, you know, a very similar story has launched his own private foundation and is using technology to do it, um, and an impact. Absolutely. Um, and there's so, there's so many companies out there that are doing this, um, you know, it's where they call it a responsible capitalism, you know, something like that. Um, and, and yeah, I think the technology is sort of enabling, uh, you know, more of that sort of behavior. If you think of it from a, you know, a classic pace layering standpoint, right? It's the um, you know, where do you want to spend your investment dollars? You want to spend that on infrastructure or do you want to spend that on the things that matter? And I think, you know, making the infrastructure and making these applications so much easier to work with is just unlocking all the rest of the, you know, the potential for, for, you know, just having a unimpactful >>the impact impact is a commercial impact for profit. People do that. That's what businesses do. Yeah. The workloads are workloads. The impact is impact depending upon what you're trying to do. This is the innovation that we're seeing. >>Yeah, absolutely. I'm one of the things too that Chris McNabb talked about this morning that's even more critical when we're talking about immunotherapy, American cancer society and organizations like that is shortening that time to value. John and I were talking about that in our open and when you're, we're talking about literally life and death situations and the element within an organization, the technology stuff where you can save even a couple of clicks for a workflow. There's this snowball effect there because as anybody knows, your family knows we've all been touched by cancer. There isn't time. You're racing against a clock. So that time to value in an example like this really speaks volumes about those outcomes that John was talking about. And I, I mean, I'd love to get your thoughts, Shane on, I feel like as the tools are evolving and becoming even easier and easier to use and we can democratize those insights faster and enable more and more types of people to leverage these technologies. So I don't know if you're seeing the same. Yeah, >>no, absolutely. And that, that sort of, that time to value is kind of, I was thinking about the SightLife use case as you were kind of talking about that, right. And this is literally where, you know, SightLife's mission is about matching, um, I donors to people that need them, right? Um, and you know, tragically, you know, people that lose their lives, but being able to harvest that, you know, those valuable, you know, eyes so that somebody can see every second counts in that, in that overall life cycle. And so if you can reduce that, which is what SightLife did, reduce that life cycle from like a 24 hour cycle down to hours. Um, you know, it's, it's impactful. I mean that's just has huge impact. >>And you're also helping, they have, SightLife has a goal. I was looking at my notes here of ending corneal blindness by 2040. So sh any element that they can possibly shorten in that entire is essential for them to achieve that goal. And I also was reading that the success rate of corneal transplants is very high. Yet the majority of those folks that need it are in areas that are low income, not as accessible. How can Slalom help site SightLife be able to achieve that goal of ending corneal blindness in that time? Like how is Boomi going to be a facilitator of that shortened time to value? >>Yeah, I mean I, from my standpoint, Michelle feel free to, to jump in as well, but um, it's a, it's about kind of exactly what you said, right? It's like finding those opportunities to reduce time. Um, and the other thing particularly in life sciences, right, is, you know, quality is a big, big deal. Um, and making sure you're matching, you know, the right patient to the, you know, blood types matching blood to blood. In the, in the Juno use case we call that the vein to vein process where they actually take the patient's blood ship into a manufacturing site, use their own blood and their, their, you know, their own immune system basically to manufacture a drug and then re-inject that into the patient. Imagine if you messed that up somehow. Um, you know, it's kind of a big deal. So >>we help give them that, that view. Cause we talk about John and I at every cube event that the cube covers, which is a lot data is always one of the number one topics of conversation. And we think, well it's the new blood, it's the new oil. It is. If an organization actually has access and visibility to it. And if the applications like Salesforce, ERP, blood bank applications for example, have the ability to leverage a single source of that data that's governed, that they can trust. How does Boomi facilitate that vein to vein process? For example, I'm just wondering, is there, from a master data hub perspective, is that one of the elements in our that's able to help those on the other end, be sure that the data that they're matching is indeed correct? >>Yeah. Yeah. No, that's a great question. Um, so right now, um, we haven't explored MDH yet at Juno. Um, but I think that's one of those things that may be coming at some point in the future. Um, we call it a chain of identity, right? Is ensuring that the blood that you took from the patient is the same blood that comes back essentially like tracking that through the entire life cycle. Um, and right now, you know, we're using the Boomi platform using Boomi integration to accomplish that. Um, you know, we logged sort of, you know, patient identifying information all the way through the chain, but we also redacted when we log because obviously there's GDPR, there's all these other, you know, regulations around that. Um, so there's a, again, in life sciences is a very interesting balance. You have to walk, you know there's regulations you have to follow and things like >>I'd love to get one last question for the people watching that aren't maybe changing careers or doing something entrepreneurial in social impact, your advice to them because people can see value, they see how path and get their funding requirements are lower. A lot more people saying, Hey, I'm not just doing good. I'm actually can make as a living a lifestyle choice or whatever reason, business reason. What's your guys' advice to folks thinking about making the change? Best practices, lessons learned, scar tissue, anything that you'd share for months or years to four months from four hours hardcore. How do you get this up and running quick? What's the best practice element? Michelle started on this one? >>No, I, I do have some advice. You know, I don't think it's necessarily an easy path to do this. However, I think it's much more feasible now to do it, especially with the speed of technology. And what I would say is, you know, it doesn't have to be a black and white, you know, situation where it's, I either do social good or a drive revenue. And I think at slalom anyway, and with many of these other companies, we have found operating models that support both. And I think if you maintain your passion but also your business mind and the technology sense and combine those, I, I think that's the way to go. >>Shane technical thoughts standing up stuff's cloud Boomi. Yeah. >>I mean it, it's, it's, it's a very wide and deep world out there. Um, but the thing that's so awesome, um, you know, I, I, I tell, um, you know, my directs this all the time, um, the opportunity to teach yourself things is like, at no other time, you know, in our world, uh, it, all the information is there. Um, yeah. Starting with Boomi itself, I mean, buoy verse, you know, you can go teach yourself whatever you need to know. Um, so I, I'd say, you know, follow your passions and, and you know, be a, be a fearless learner because the opportunities are there. Great insight. >>I like that. Be a fearless learner. Well, Shane, Michelle, thank you so much for sharing what you guys are doing at slalom and we look forward to hearing continued successes. Thank you so much. I appreciate your time. Thank you for Shane and Michelle and John furrier. I'm Lisa Martin. You're watching the cube from Boomi world 2019 thanks for watching.

live from Washington DC it's the cube covering booby world 19 to you by booby welcome to the cubes coverage of boomy world 2019 I'm Lisa Martin with John Fourier John it's great to be back hosting gloomy world with you in DC this year last year in Vegas this year in DC a lot of government business a lot of public sector a lot of tech for good going on in the keynotes we will be continuing to take their culture expanding this cloud mindset and service model low code data integration unified platforms boomy verts a new introduction a lot of great announcements a great company I like I'm like I like gloomy I do too the energy here is great you know Lumi world 2018 was only 11 months ago John you mentioned we were in Vegas and they have added another 1500 plus new customers now there are over nine thousand customers in 80 countries 580 partners and customers are crossing every industry I had a great opportunity to speak with about a dozen boomy customers in the last week and their Bhoomi fandom it sounds kind of silly but it's really true what they have enabled their customers to achieve like this morning we heard from American Cancer Society for example Gilead leading hotels of the world is really enabling businesses to transform yeah you know day Volante and i we started covering the big data world in 2010 when we first started the cube you know one of the things that they observe and the research was that the value was going to be created and captured by practitioners not so much the vendor selling product at that point but it was cloud computing you know the theme of Bumi is business outcomes accelerated and the big trend that's driving it is that practitioners who are launching projects of either aanchal in the cloud or on-premise premises they're the ones who are getting the value out of it so what's happening is you're seeing with the ability to start projects quickly small projects and the number of projects a company has in their digital transformation is increasing this is the mega trend and from those projects whether it's a mobile app or a SAS solution or anything it's thrown off data so what's happening is you have this trend trend of more projects with the need to get them up and running fast getting to value and that is where Bumi's kind of hit their sweet spot because they got a platform that allows people to launch projects fast small medium or large projects and get them done quickly and that's throwing off value but from the value not only is the doubling down on those projects it's the data so the unification of the data and integrating it in it really kind of is Nirvana for a business owner a developer or an application because the platform allows that to happen and that's where this new world of Cloud 2.0 is kind of hitting its stride right now and that's why companies are getting the profitability and the old model of you know get growth at all costs and losses like we see on the public markets we work in other unicorns they're just investing to take territory and the profits aren't there because they're not enabling those kinds of outcomes so I think Bumi's in a nice spot I think is a nice portfolio for Dell to have this company I think this is gonna be the next pivotal I think what pivotal did with JAL technologies was a big part of their growth I think that and they were very successful in public then they ended up getting bought back by VMware and Dell technologies I think Bumi's the next rising star in the Dell technologies portfolio they won't say that publicly they won't say it on the record they won't even admit it privately but that's kind of what's going on well when we were at Dell technology's world Jon covering the cube with two sets for three days Michael talked about Michael Dell talked about Bumi as the number one cloud integration platform and as the iPad market has evolved in the last ten years you know it's gone from needing to connect cloud to on-prem unprimed edge and Bumi's uniquely positioned as this single instance multi-tenant cloud application delivered as a service and as Chris McNab CEO of Bhumi says who will be on momentarily with us our unfair advantage is our customers and the customers are all leveraging the platforms we just talked about the outcomes with the projects but here's the other advantage that bloomie has they have a anonymized data model where they get the benefit of the collective customer base so the collective data can give them better insights and companies that are successful that have gone public recently coppa software and others these guys are using the data create more advantage for their customers again this is one of those again nuance points but that's where the value is the value is in the day to date is the new software and this is where the advantage is interesting Michael Dell is interested in Bhumi I asked him around 2014 you know outside of VMware the crown jewel of Dell I said what are you interested in and he said pivotal and he was geeking out on pivotal because he saw the value of pivotal last year I asked Michael Dell what do you want sitting down and he said Bhumi I think he sees Bhumi as a key element in that bringing the glue together for the overall dealt with technology platform well there's a great story how when Dell was acquiring many companies not too long ago Gumi was really the center of that universe for facilitating these integrations you talk about data we talk about it John at every show customers do as well whether you're calling it the new oil gold the lifeblood currency of an organization if it is siloed in hundreds of applications and a business cannot trust where's my single source of truth its value cannot be harnessed and one of the things Bhoomi does really well with master data hub is to allow I think they said there they can connect now with over 1500 endpoints like Salesforce NetSuite for example allowing customers to synchronize data between applications dramatically transforming everything from customer our employee onboarding to a call center experience yeah I mean I think the digital transformation is a topic that's been talking about ad nauseam it's been kicked around become a cliche but we look at digital transformation it's people process and technologies and the process and technology side people have good visibility and what the options are out they get cloud you've got on-premise got a lot of software software-defined stuff but the people equation is interesting we were just at Red Hat's ansible Fest last week and in the automation space on the DevOps side the people are actually getting the outcomes that they need and that value piece and we were talking about that's the third leg of the stool of digital transformation so Dell tech Gee's has boomy which hits that spot directly the people here are achieving their outcomes that they want in their projects they're getting that value that energizes the people component and helps the cultural shift on digital transformation so I think the people aspect of what boom he's doing is super critical that is the the final chapter of digital transformation people process technology processes are up being automated the technology's there it's the people equation and they're doing it you're right they are doing it and that's hard a number of customers have Bumi's that I spoke with yesterday I talked about one of the main I always say to customers what were the business differentiators what were the technical differentiators and a lot of them will talk about Bumi's cultural alignment with their own culture as really standing out considerably against their peers you and I were talking before we went live about just the atmosphere in the keynote sort of some of the the tongue-in-cheek they are really people helping other people and you get that feeling but customers are talking as well about dramatic transformations to their productivity that they actually didn't even expect to get when they said we need to integrate a sales force with a transport management system for example and whoa suddenly we are saving whatever it's X number of clicks that really starts to snowball in terms of hours saved per person per month per year yeah I think what's interesting from the keynote today is there it builds on last year's boomy where we asked Chris port the CE OS variety and the CEO as well what their what their strategy was what they're investing in they said we're investing in the product and they continue to invest in the product and now with AI and The Voice integration voice enabled our voice accessible data sets you're starting to see that integration piece go another level I think that's interesting that sets the table for the AI stuff that they're doing and I think that's gonna be again leveraging that unified data set that to me is a big deal I think that's the top story here is that you starting to see a product focus using the data having those data integration points with voice and other mediums and if they can get that right then that's a nice automation layer that's gonna be where the next level of value for bloom he's gonna be created you know and their challenge is their small team they hired 750 people in q2 of this year they're hiring more people so can they kind of keep the rocket ship going on the customer growth and again it's a SAS business model it's a unified data set so I like this I like their their fundamentals so you talk about AI and one of the big announcements came out this morning that Chris McNabb CEO talked about with Accenture is what they're doing to partner together to enable conversational AI and one of the women from eccentric who was on stage will be joining us later today and I loved how she and Chris we're talking about you know we all interact with AI whether we're calling an ISP or some sort of call center and you're screaming agent into the phone because it's really starting to frustrate you one of the things that I had a mind shift on earlier this year while covering a show for the cube was hey that's actually our opportunity as regular folks on the street to help the models learn and train and what they showed today on that fun demo was how they're actually talking to be the boom I bought about looking at you know for example employee onboarding what percent complete is that what needs to be done and how can I actually use voice recognition to get other processes within the organization across business units done I do though think what about somebody like Meryl Streep who can do all these different accents when conversational AI comes up and it's gonna recognize your voices the footprint that was one thing I thought about these people that you know that have great ability to mimic accents gonna do well and they're as big as Amazon they can get the celebrities Amazon just kept Alexa as now the voices from celebrities I think it's pretty cool I think one of the things that I think is important to talk about in this keynote was the key my key takeaway was they hit the core themes unified data set which is their value multi-cloud global customers ecosystem partners low code developer environments are changing and developing fast and data integration this is the key areas of topics and what they announced here on stage was the voice accessible data services that secure and scalable more low code conversations projects are being deployed faster and this transformation journey and I think if I look at blew me outside of those strengths I just mentioned I think they're challenged lisa is going to be can they foster the ecosystem can they build those blocking and tackling things that they need to get done in the marketplace on the go to market how see the customer growth is there can they develop that ecosystem once that ecosystem is developed then you're gonna see more more action there but it's still small then they got to do some more work I think the momentum is there and we should definitely point out that we are in DC which is symbolic for a be me just a few weeks ago in August they announced FedRAMP authorization they are one of not the first but one of the first iPad vendors in the a in the FedRAMP marketplace but something that that Chris McNabb and look at my notes here said this morning was they were the first iPads vendor to get certified in five months and their competitor I have a feeling I know who it is took 18 months so they're proud of that that really but he also said in something that we can unpack with Chris McNabb a little bit later today is that the federal certification the availability in the marketplace opens up even more opportunities not just for federal from a security from a privacy perspective yeah this is a big this is a big story I think this is gonna be a subtext because they're well they're another announcements but that FedRAMP certification in record time as you pointed out it's significant for a couple of reasons we've been following the government transformation since the CIA deal of AWS and the recent jedi contract which we've been talking a lot about really points to the modernization of the government and the procurement and the government is going through its own transformation and the ones that are being successful the ones that have all the attributes that boom he has cloud-based unified data sets security built in these are the fast track to the modern infrastructure that's what the government's doing so I'm expecting a lot of DC business I think it's kind of not a flu that they're in DC here for a reason they're here to do some business they're doing work with the veterans they're doing work with American Cancer Society other things but the government I think they're gonna do a lot of government business because once they get that certification that's going to open up a ton of business and we've seen the government is leaning towards modern architectures not the old-school Oracle's of the world so you know that is definitely changing and I think they're in a good position you brought up American Cancer Society and veterans two things that we're nearing dear to my heart and it was great see one how boomy is working with American Cancer Society their CIO was on stage he will be joining you and I this afternoon about how they are leveraging Bhumi for I think they call it service match to match cancer patients with uber and lyft drivers to get people to their treatment in back and how that was enabled by Bhumi I just thought was was the story that will resonate with every single person regardless of where you live what industry that you're in that's transformative and that's such a service that is so critical well that's that points to the validation of the trend we were just talking about that at the beginning was the trend about getting projects off the ground isn't about some IT department it could come from someone who sees an opportunity to solve a problem in the business or their mission in this case your example this is huge because the time to value is faster so it's not an IT lead thing it's a business or mission driven outcome so throwing an app together and and mashing up you know GPS and other things to provide value that's where the action is that's why there's so much action in cloud that's why boom he's doing so well because they're hitting that mark right there doesn't it's not hard to do you know time to value can be one of those as a marketer how do you actually measure that but we're seeing roles exactly it works seeing that in so many different use cases of themI in so many different industries whether it's American Cancer Society or Sky powering Internet and services for customers elisa listen this is this is a big thing that people always whitewash and they try to hide the ball on and we're now living in a transparent era of a modern infrastructure and these applications you cannot hide the ball on success it's either has value or a dozen as valuating throwing off revenue because people pay for value and if it's being used from a mission standpoint that's undeniable so what's happening now is that the new kpi's our success can be defined and you you haven't helped KPIs and dashboards and say hey are people paying for it boom top-line revenue bottom line profit usage on apps so there's no more you know people fudging the numbers or trying to hide the ball on whether a project was successful that this is a gonna change the landscape significantly it is and we're gonna unpack all of that today John we've got a whole bunch of the booming on today some partners and some customers as well so guys stick with us John and I have a grateful day packed Lisa Martin with John Fourier you're watching the cube from booming world 19

>> Live from Las Vegas! It's theCUBE covering Dell Technologies World 2019 brought to you by Dell Technologies and it's ecosystem partners. >> Hey, welcome back to Las Vegas. Lisa Martin with John Furrier on theCUBE live from Dell Technologies World 2019. This is day one of theCUBE's coverage for three days, two sets, lots going on. I'm pretty sure I can guarantee you a very energetic conversation that John and I are going to have with Dell Boomi CTO Michael Martin. Michael, great to have you on theCUBE. >> It's great to be here. Nice to meet both of you. >> So Michael Dell, the other Michael, talked about (laughs), you probably get that a lot the other Michael, >> No, not really. (laughs) >> Talked about Boomi's a leader in cloud integration this morning during the keynote. Stu Miniman and I had the chance to talk to your CEO Chris McNabb, who came with tons of energy. We want to talk to you about Blockchain. >> Blockchain? >> What, yes! Am I surprising you? >> Yes. >> What are your perspectives on it? Does it live up to the hype? >> Wow, that's a really good question. So, you know it's really funny because I talk to people about Blockchain all the time to be honest with you. And I would say that for as many people that are as excited about the technology and the possibilities, there are equal number of people that are the naysayers. Right, the doubters. And a lot of times the people in those roles are technology people, right? They'll say, well just use a database for that. Right, what, you know, what difference does it make? But they're missing the point. The point is this, what's really happening in the industry is collaboration. Blockchain, it is a technology, but the point is, it's creating relationships in business that have never been created before. So if you go and look at these consortium and work groups that are spinning up, you see a construction consortium, an energy consortium, health care consortium, transportation consortium, supply chain consortium, and you look at the people that belong to those, it is amazing the collaboration between these companies because of Blockchain as a concept. So really it is the, it's transforming the industry. So my advice is either get on board or you're going to be left behind. >> All right, so first of all, we're both pro Blockchain everyone knows, theCUBE knows, I love Blockchain. I love the idea of token economics. The ICO's initial coin offerings has really poisoned the market, I think, in the general market. Because people see Bitcoin, Ethereum, all kinds of currency, it's a lot of fraud outside the United States, and the government's cracked down on it, we know that story. But the fundamental technology is, changes the relationship between people and data, and their interactions. And so I think, I agree with you 100%, but also it's a cultural shift, too. You're thinking about new ways to do something. And I always say, I'd love to get your reaction to this Michael, because I always say to people, hey when the internet started the web, it was dial-up, it was the slowest piece of you know what you could ever see. But it was the first time we saw web pages, we could self-serve ourselves with information. So I think people tend to compare what I could do alternatively with a database to the early stages of where Blockchain, you had some latency issues or you're doing them real time, no problem, don't do Blockchain. But if you look at the benefits of what it could provide from supply chain to community, they're there. And it's disrupting the business model behind it. >> It is. >> And I think that is a part of the clue train that people can jump on and understand that if they just take the leap of faith, kind of like the web. There were people who poopooed the world wide web. It's a toy for people, aww it's nothing. >> Yeah. >> The graphics are horrible. Speeds are slow. No one really uses it. (laughs) >> You could say the same thing about cloud, and IOT, right? Think about 3 years ago, everybody's IOT drug, right? Everybody's happy, IOT IOT, right? But now? I'll make a provocative statement that I now say that I'm comfortable in saying is, if it's a business, you are not incorporating device data, either as a producer or a consumer, you're already behind. You're already behind, and so, I will probably say the same thing about Blockchain in 24 to 36 months. If you are not working on a strategy to have your business be more competitive by incorporating Blockchain, you're going to be behind. >> Talk about where people can get on the clue train here, because it's a good point. There's always the early adopters, the people who take the arrows in the back, so to speak. The entrepreneurs, and we've seen some cases of that. But it's maturing fast. Where are the entry points for say, a technologist, a business person, is there a pattern that you see that might be a good way for someone to jump in. How do they jump in? I mean it's certainly you can join a community, and get involved, but I mean, in terms of holistically thinking about impact to their business, to their customers, where should they be staring at for Blockchain? >> I always have two answers. One is, my business hat, and one is my technical hat. One is, join a consortium. Join a work group. Learn what others are doing. And look at your competition, right? There's a vast amount of data out there. So, just go ahead and search on your competition. It's very easy. And I guarantee that if there's anything that's motivating, it's what your competition's doing. But the second answer is this, get your hands dirty. Learn the technology, right? Don't be a PowerPoint strategy. Learn the technology. For sure. So understand what's there. Understand the strengths and weaknesses of Ethereum. Understand the strengths and weaknesses of Hyperledger Fabric. Start learning the technology. Really get your hands on it. Because that's what we had to do in Boomi, is. We've been also been looking at it for roughly two years. And it was last year that we came out with our support, because of working with our customers and partners, that we too had to work on a strategy of where is Boomi positioned, and how does it bring value to the market for our customers for Blockchain? For us, we had to just start doing it. So now in the past year, we're doing it, and we too, belong to different alliances, and participate and can't go without saying that with Dell technologies very much invested in Blockchain across the business, especially VMWare, we reap the benefits at a much broader scale. So we're just been in a great position of learning and understanding where Boomi fits. >> Why is it, if you look at your existing customers I mentioned before we spoke with Chris McNabb about an hour or two ago, I think I saw on Boomi.com there's over 8200 customers that you guys have, Rory Read energetically talked about how much growth you guys have achieved, the numbers of customers, sheer number of huge that you're adding monthly, quarterly. When you talk to your existing integration customers, what are those conversations, kind of along the lines of John's question, where you're talking to these customers about why integration is so important as it relates to Blockchain? >> Well, first of all, most importantly is customers need an integration strategy. They just need a strategy on integration. So let's push Blockchain aside, right? Like Michael Dell and everybody else says, "Every business needs to integrate." And let's fact it, the majority by far of customers that need an integration strategy are integrating data between legacy on-premise solutions in cloud, right? Once they get established of understanding the processes and the procedures in bringing in a solution like Boomi, it's a natural extension that boom, you already have Blockchain support, you're just extending your integration strategy to now basically on board. >> What kind of Blockchain features do you have in the product and the road map? What's it looking like? Where's the use case for you guys? >> So, I'll tell you what we're seeing. First of all, our support is Ethereum and Hyperledger Fabric, it's also fully compatible with VMWare announced their beta in Blockchain at the end of last year, so we're fully compatible with the VMWare Blockchain, with is Ethereum-based. And for us, most of the conversations that we have, now of course, we all know that there is every industry is dabbling or really trying to be a front runner. But the clear front runner for us is Trusted Lineage. Track and trace, it's really tracking supply chain. That is by far the most predominate scenario that we see. Our partners and customers we work with seem to be the most interested in. >> It's interesting, digital is all supply chain. >> Yes. >> It's connected. >> Yep. >> And then, connecting the analog is interesting too. Some, a lot of examples we see a lot is shipping goods, a physical activity. >> Right. >> Where there's a digital component in it, that the ledger plays beautifully for. So, it's the confluence of physical world meets digital where now you have human relationships to a digital connected network. >> That's right. >> And if everything's connected, everything can be a supply chain at some point if you're looking at data. >> Right. >> Your thoughts on that? >> It's interesting you bring this up, because we've been talking like it's a business-automated process. You run something, it integrates, it pulls data, it transforms data, but interestingly enough, the other thing that people tend to think about is, they tend to think of Blockchain in a silo, right? I'm just installing Blockchain and here it's over humming in the corner, waiting to do something, right? But that's not going to be the case. Interestingly enough, people also think that's just integrating applications back and forth, but when you pull up a phone, and maybe do a financial transaction, you're really communicating with a smart contract in the back end. You are actually a person communicating or integrating with a smart contract. This is the beauty that people now, if they just to start thinking about it, and they learn it, is, oh, okay. Again, Boomi will help you integrate data back and forth between smart contracts. But it also presents you the user interface for a smart contract. >> And it removes the middle, intermediaries or middlemen and so that means in software is that you're going to go direct software-to-software with these smart contracts. So that's one. But also just in the real world, if you and I are online, and we want to do something, we could have a digital smart contract, no lawyers are involved, we can just agree and then it's immutable. >> That's right. >> So that's another benefit. Again, these efficiencies come from things being taken away. >> That's right. >> This seems to be a big part of the Blockchain. >> It is. As a matter of fact, geolocation's another example. Whether it be freight, or ships, or trains, we're already seeing cases where based on geolocation, it's denoting where the goods are, based on geolocation. A human's not even involved at all. It's all automated based on proximity. Right? It's all like this ecosystem is becoming just alive in itself and just starting to be self-building. >> What do you hearing of the integration of Blockchain into Boomi's product road map? What are you hearing from your customers, and your partners? >> For us, I will tell you that given that we've been working on this, there's no question that the validation and quality of what we have is because of our customers and partners. But, hands down, everybody's still on the journey. Everybody's trying to figure out. >> Early innings? >> Very much so. The other thing I need to point out, just to make sure the viewers know this, is Boomi itself is not a Blockchain, right? It's not a mechanism by which you install a Blockchain node, right? It is the ability to interact with a Blockchain that's pre-existing. That's very important because sometimes people look at us like, "Oh is Boomi helping me deploy a Blockchain?" It's like, no. We're helping you integrate your business with a pre-existing Blockchain, and there's a big difference there. >> And that's the partnership consortiums that you guys are a part of, that's the important part of you have mentioning to any consortiums. Not so much, you need to stand up your own, Blockchain, Hyperledger, for instance, patchy license, no problem. >> Right. >> So that's kind of where that integration point is. Okay, what's about speed and performance? Speeds and feeds because again, I've known about the latency issues around how tokens are being written to the Blockchain. It's not super fast, it's some innovations happening, so that's also I would say limiting the scope of the early market adopters. But if you're doing just a trivial transaction, where latency's not involved, it's a great use case. Where do you see the performance of Blockchain? How is that coming along, and what's your view on that? What do you see timetable-wise, and just if you throw a dart at the board, you know? >> Everybody want to aspire to be, to overcome the highest volume transactions today, which we know as probably credit card companies, right? Like that's the benchmark. And I will tell you that there is a ton of research going into performance. For example, today Boomi and VMWare work with the University of San Diego's Supercomputing lab. It's commonly known as, the short name is Block Lab. So, we actually are working together. >> I saw that, there was a recent announcement? >> It got announced not too recent, but I think it could have been at the end of last year was the first press that we did. Coming up now in May or June, we will, there will be another press release of what's going on. So, from a performance standpoint, again we are many universities, as you could imagine, it's a great university project for just that reason. And so we're involved in that together with VMWare. >> So with the developer involvement now, Ethereum attracted a lot of developers. >> Yep. >> And then there was some ease of use issues, performance, natural, then other languages, other Blockchain approaches came out. Where are the developers gravitating towards now, do you see? Because Solidity is a unique language for Ethereum but it's not as easy as Java script, for instance. >> Right. >> You got a Java script guy out there who can sling Hyperledger, possibly, so I'm starting to see tool chains, and how developers' orientations or preferences come into play. >> You do. I mean, whoever heard of Solidity, right, before Ethereum came on the scene, right? That's a whole different programming language. But the two front runners by far is Ethereum and Hyperledger Fabric. Hyperledger Fabric, I mean, having support for Java toolkit, so that's going to cater to a much broader audience. So you've seen the evolution of both of these catering to more mainstream languages like Go and Java. It's going to happen. Yeah, it's going to happen. >> Predictions? >> Predictions? >> Yeah, when are we going to see Blockchain hit the mainstream? What's the tipping point? It may be a better question, tipping point, what's the catalyst? Tipping points? What's your, just your mental model? How do you think about looking at the signals from the marketplace to see a tipping point? For mainstream, at least awareness? >> Based on what we're seeing in the industry today, I believe that enterprise businesses will have to be integrating with Blockchains in 12 to 24 months. 24 months is probably the max, but 12 to 24 months, I don't think you're going to have a Fortune 100 company that's not integrating with a Blockchain, for one reason or another. Whether it be, currency or Trusted Lineage. But 24 months. >> Wow! Michael, Boomi, Blockchain, I feel like I need to say bazinga! I need another B-word. >> Boom. >> I promised you boom, Boomi, Blockchain. I promised you an energetic interview and I think these guys just gave it to you. Thank you so much, Michael, for joining John and me on the program. Excited to see what comes up and hopefully see it at Dell Boomi World. >> Yes, thank you very much for having me, it's great. >> Oh, our pleasure. For John Furrier, I'm Lisa Martin and you're watching theCUBE Live from Dell Technologies World 2019 in Las Vegas. Thanks for watching! (electronic music)

(upbeat electronic music) >> Live from Las Vegas, it's theCUBE. Covering Boomi World 2018, brought to you by Dell Boomi. >> Welcome back to theCUBE, we've been live all day at Boomi World 2018 in Las Vegas. I am Lisa Martin with John Furrier. John, this is the second annual Boomi World, the first time theCUBE is here. We've had a great day. Started things off with Michael Dell, who I really found it very telling that Boomi, as a business unit of Dell Technologies, that the CEO of Dell Technologies comes here to kick things off this morning. What is your impression after talking with Michael and some of the folks from Boomi, what is your impression of Boomi? >> Well I think Michael Dell has talked about, he always talks the same talking points, 'cause we've done them so many times, he's got the traditional Dell business, Dell Technologies business foundation, you've got EMC merger of equals, but he's quietly been incubating some key flagship directions. One is VMware, which hasn't been incubated, it is quite a market leader in virtualization, the relationship with Amazon, so VMware is kind of its own, the main flagship. Pivotal has been really core. So he talks about VMware, Pivotal, and the portfolio of Dell Technologies. So I think for me the big takeaway from this event is that Dell Boomi is the third flagship of the kind of armada of Dell's future. So having Michael be here, he could be at VMware in Europe, in Barcelona, he's here. He sees Boomi as a core linchpin to connect into the growth of Pivotal, which has been growing off VMware, and now you've got Boomi coming up the rear, saying, hey, we could actually tie stuff together. And they solve a problem that the average productivity developer or IT person, who doesn't want to write a lot of code, they call it low code, to deliver kind of the assembly and integration of the next generation applications. So net new applications while improving existing. And this is under a category called Integrated Platform as a Service at an enterprise level. So I think Boomi is becoming a strategic part of the Dell playbook. I think that's a big surprise to me because Boomi is known, but their growth has been phenomenal, 80% numbers he said. So this has been kind of a coming out party for Boomi in the sense that this is real. >> I'm curious, though, why do you think, so the Dell Technologies companies Pivotal, RSA, VMware you mentioned, Dell EMC, Virtustream. Why is it that you think that Dell Boomi is a business unit of Dell Technologies and not one of those, part of the seven-eight standalone companies. >> Well they bought them eight years ago and it's evolving, so it's organically grown and it's on a relevant weight. The relevant weight is cloud native, cloud scale with data as a value proposition that's the scale horizontally. So from different database you want to pull that data into realtime. That's a key integration point whether it's APIs for stateless applications or having statuses with data. This is the battleground you're seeing with Kubernetes, you're seeing it with network services at the micro services level, so they solve a big problem. The rest of Dell is just a massively huge portfolio of products that solve the enterprise other problems. So why have 26 vendors, he said, when you can go to Dell and get all the basic things you need but have an enabler for the future. And that is really about having that bridge to the future and that's what Michael wants and that's what Dell's doing is just saying, look it, VMware runs your stuff and a lot of stuff around it Pivotal's going to integrate you in with cloud, cloud-native, cloud-foundry, and do all these things, and Boomi's going to help tie it all together. That's a nice value proposition, that gives customers comfort in my opinion. I think that's a good story and I think Boomi could be a big part of that piece of the puzzle. >> We heard a lot about trust today, we hear a lot about trust, John, at every event, talking about data needs to be trusted, but Dell Technologies, and Dell Boomi as well, as a trusted advisor, you mentioned the growth numbers, I think 80% last quarter that Michael Dell shared this morning. Chris McNabb, the Boomi CEO, also talked about that. But they've also grown this, it's doubled in its second year. It's gotten too big for San Francisco. They have 7,500 plus customers and counting globally. They're adding five new customers a day. One of the things that I heard pervasively throughout the day is how symbiotic Dell Boomi is with their customers, with their employees, and with their partner ecosystem. So they now come and say, with the iPaaS market, fifth year in a row as a leader in the partner MQ, but now they've come out and said today, we want to redefine the I in iPaaS. iPaaS is a well established market, they're now saying, we're going to use intelligence, and I think it was north of almost 30 terabytes of anonymous metadata, and as Michael has said a number of times, companies need to be using their data as a way to identify their competitive advantage, and they're doing that. >> That's a core value proposition and I think Boomi is undervalued in my opinion the way the market sees them because no one has yet valued how important the insights are out of it. Because people are just now starting to operationalize this notion of, well, I can get insights out of a legacy, value critical mission system in a cloud native environment. So these new value propositions that are emerging and Boomi, it's easy to say, hey, on the face of the numbers, okay, the purchase price per customer is low, but the value's high, the value of the data's high, so I think the only thing Boomi's got working against it is its own success could be a problem on the ticket. So there's a lot more revenue around Dell than what Boomi's doing on a straight product basis. They've got a great product market fit, check the box there, that's a great thing. Question is, if I'm a competitor, I could say, oh, I'm going to put them in a box, but they do more. There's so much going on around Boomi that I think Dell's smart in saying, okay, the purchase price that they're going to get in bookings revenue is x, but the value's high enough, that's why the growth is there on the sales side, but the actual contribution to overall Dell is much higher. So I think Boomi could be a very strategic piece of the puzzle for Dell. >> It really sounded like that today from Michael Dell on down. And they came out today and said boldly, Dell Boomi is your transformation partner really carrying on the theme of Dell Technologies World which theCUBE was at just about six months ago which was all about digital transformation, IT transformation, security transformation, workforce transformation. That theme at Dell Technologies World of the platform of the possible extended here with Boomi, unlimited possibilities. >> Yeah, I think people look at the cloud and then they try to figure it out and I think it's pretty clear that the SaaS business model shows the scale. But there also used to be an analogy in business where it's kind of like McDonald's or fast food and people always move from station to station. In IT people are now wearing multiple hats so you're going to see that the trend move towards multiple hats, people wearing multiple hats and managing multiple things. Boomi allows that to happen because when they do integration they don't have to go back and fix it. So you can ship it and move on to the next thing which could be another task. So I think the people management side of the culture of DevOps is a big thing. >> And Michael talked about that, the people culture, the change management. That's really challenging. And we asked him to share, well, Dell Technologies now, 34 years after he started his business in his dorm room with $1,000, probably couldn't have imagined it is becoming what it is. But this is an organization that has transformed itself dramatically, and had to transform its people and culture to, I would argue, be the fuel for that digital IT security transformation. >> It's the fuel for the rocket ship, and that's what Dell was talking about. It's very interesting to see how they play it out but I think Boomi's got some upside big time for Dell and I think that the customer traction shows that the data value in integrating fast and having that low code automation is a winning formula. It's in line with where VMware's going, it's in line with what Pivotal's doing, and it's in line with this digital transformation trend. I think that's what they're talking about. >> Well I enjoyed hosting with you today, John. I think it was a really interesting event and I love unpacking things like integration. It's so much more than that, and they did a great job of articulating that. >> We talked about Kubernetes too, when Kubernetes came out on theCUBE too. Always good to get those Kubernetes soundbites. >> We talked about blockchain as well, and how Boomi and partners are enabling customers to really take advantage of a blockchain. They're announcing some support with that. IoT, as Michael said, speaking of boom in Boomi, there's going to be a boom at the edge. Again, that was a theme from Dell Technologies World that came here today, and some of the customers, the last customer we just had on-- >> Yeah, I mean, the thing that I'd say too is Boomi's got this cool vibe going on, but remember Boomi was born in the cloud that means they're cloud native. All their stuff is cloud, so they understand the culture that they're selling into. And I think that gives Dell a cool factor here and very cool and relevant with the trend lines. So I think they've got a good opportunity. Great to host with you, great time. >> Excellent. Well, thanks John. >> Thanks. >> We want to thank you for watching theCUBE. Lisa Martin for John Furrier from Boomi World 18. Thanks for watching, we'll catch you next time. (upbeat music)

>> Live from Las Vegas, it's theCUBE. Covering Boomi World 2018, brought to you by Dell Boomi. >> Welcome back to theCUBE, I'm Lisa Martin Live at Boomi World 2018 at The Encore in Las Vegas. Been here all day, had a lot of great chats. We're excited to welcome to theCUBE for the first time a couple of gents from Hathority Implementation Partner of Dell Boomi, Philip Bernick, PhD, Principal, and Human-Centered Technologist, aka Technology Wonk. >> I go by both. >> It does say on your card, I think that's fantastic. And Vishwan Annam, MBA and principal technology architect at Hathority. Guys, welcome to theCUBE. >> Yes, thank you. >> Thank you for having us Lisa. >> So Hathority has been an implementation partner with Dell Boomi for several years now, congratulations yesterday on winning the Innovation Partner of the Year. Philip, you had an opportunity to talk yesterday at the partner summit with CTO Michael Morton, talk to us a little bit about that and about this Innovation Partner of the Year award, that's a big title. >> It is, and we're really excited to be able to do really interesting things with Boomi. It's more than just an integration platform, it really let's us do a lot of things with devices. IOT is coming to the mainstream because now we have infrastructure that will support it. It's a lot of data, it needs a big, fat pipe. We need gigabit networks in order to move it all around, to get it to the people who need to make decisions or to get it to systems who are making decisions for us, the Dell Boomi atom let's us do that and we've got it running on little tiny devices like Raspberry Pies and we can put it on other Edge devices and routers so we've done some micro services for cities that are interested in improving their smartness. >> Excellent. >> So yeah, we're excited. >> Vishwam, tell us about, for those of our viewers who haven't heard of Hathority, tell us a little bit about what you guys do, who you are, where you're located. >> Sure, so we're a data integration company so we work with Dell Boomi in automating a lot of the data integration practices, so a lot of our customers, they're in all across the world and they're serving their different (mumbles). Just as there's airlines and the healthcare and smart cities, and some are like, you know, the gaming industry. So what we are doing is we are automating all of their work flows and connecting all of their systems in one place so that's where we are liberating. We're based in the greater Phoenix area so, and our employees are, some are here in the U.S., some are India, some are in U.K., so based on what the customers needs are like in Dell Boomi our, our consultants would work there so we are 35 in strength so far, our company. >> So about three or four years you've been in business, Dell Boomi, a number of things that came out this morning, I was up to hear numbers and statistics during the general session and Chris McNabb, CEO, talked about their adding five new customers every single day, they also were, I was reading this over the weekend, fifth year in a row strong leader in the Gartner Magic Quadrant for iPads, but they've come out today and said we are redefining the I in iPads. This is more than integration, it's more than integrating applications, you got to integrate data, news sources, existing sources, you got to integrate people and processings and trading networks with this new reimagination of the I to the intelligence. Philip, I'm curious, what does that signify to you about your partnership with Dell Boomi and what opportunities are you excited that this is going to open up for you? >> Well it says to me that they're excited about the same kinds of things that we're excited about so one of the things that we demonstrated, we have customers who are interested in lots of different technologies, yesterday they talked about three years ago IOT was the eyeroll, right, don't get a headache. This year it's Blockchain. But one of the demos we brought to Boomi World is a demo where we actually use Dell Boomi to integrate with Hyperledger, a Blockchain application, and on top of that we used Flow to produce the front end and so we can integrate across a variety of platforms and now we integrated into the Blockchain and our customers want these kinds of things. The Blockchain is interesting because it's immutable, it's auditable, and it's validated by all of the participants in a particular set of nodes in the Blockchain so, you know, it's an exciting technology. It's exciting because, not because of the tokenization, things like Bitcoin, but because it's a database that you can share, a ledger that we can share. >> Because one of the challenges that a lot of our customers run into is managing the data integrity when somebody sends the data, how reliable it is and whether there, is there any place in the middle that somebody's monitoring the data so those are the challenges that Blockchain would solve in guaranteeing the data delivery and the quality of it so those are kind of I that he was mentioning, you know, as part of integration, innovation and more of a, you know, new parts and transformation. >> We're really transforming. >> The data transformation in the digital world these days. >> So Blockchain, I often hear companies that might be integration companies that talk a lot about Blockchain and I kind of sit back and go I don't understand what your story is there. Talk to us about, cause it's a, you know, crypto Blockchain, huge buzzwords, talk to us exactly about what you guys do and what Dell Boomi is doing, I think they announced support for hyperledger fabric as well as Ethereum but-- >> Right. >> Help unpack that myth around Blockchain and what integrations role is in it. >> A lot of the confusion around Blockchain comes from things like Bitcoin so the interesting thing around Bitcoin is it was the first Blockchain and it's built around this idea of a token, the Bitcoin, right? And so what this ledger is keeping track of are these Bitcoin, but you can keep track of any sort of data on a Blockchain. You can contribute data of any sort to a, not the Bitcoin Blockchain, but Ethereum, for example, we can include software, we can include other sorts of data, you can include a healthcare record that is your healthcare record that you share only with individuals with whom you share part of your private key, right, but you own it and it's yours and it's always yours and you control it. But it's validated by all of the people who are participating in producing that Blockchain so it's decentralized but it's imutable and it's auditable so it guarantees integrity because unless all of the participants agree that a transaction took place, it didn't. So we ensure data integrity through the Blockchain. That's the interesting thing about it, for us. >> That's a major part of integration companies, because a lot of the technologies that we hear, Solaris is one of the messaging queuing systems that they presentate, so they're guaranteeing the delivery at the same time relabel messaging transmissions, streaming the data, and it's faster, reliable, and managing the full data usage. >> Here's a great use case, today is voting day. Many polling places no longer have paper ballots, so you cast your vote but you have no way to actually see the vote that you cast. If it were on a Blockchain, you could inspect your vote, but no body else could know how you voted. You could insure the fact your vote was entered into the Blockchain and count it in the way that you wanted it to be. >> That's a great example and relatable, so thanks for sharing that. So guys, Dell Boomi has, I think they said this morning, Chris McNabb, over 350 partners, you guys are one of them. They have a broad ecosystem. Embedded partners, implementation, GSIs. Talk to us about your partnership and how, as Boomi says, we want to be the transformation partner, and it is all about transformation, right? Especially in an enterprise that wasn't born in the cloud. It can't survive without, as the customer expectation drives, I want to be able to buy something from your physical store, maybe a partner store, online, Amazon, Zappos, whatnot and I expect as a customer to have a seamless experience. That's hard to do for a company that's maybe 20, 30 years old to transform. I'm thinking of omni-channel retailers as the example. How is your integration, pun intended, will Dell Boomi really helping customers transform their digital, IT, security, workforce, what goes through with that opportunity to transform? >> You know, the relationship between Dell Boomi and it's partners is really synergistic. I mean they provide a lot of support. There's really excellent training, there's excellent communication. There's marketing support, we share on projects in a variety of ways, we do jump starts. So we help teach people how to use Boomi in addition to helping Boomi folks teaching us how to use the new tools. There's a great community for providing feedback, for getting resources if there's something that we need to do that we don't know how to do. There's a huge community that shares, we all share connectors, right? We're building integration and a connector doesn't exist and we create a new connector, not the configuration of the connector itself, we share it. So that collaborative approach to doing business is really important to us and it reflects our companies ethos as we hope is also reflects Dell Boomi's ethos. >> We've been working in Boomi since 2012, so over the years like even though we were certified partners since 2015, we have been contributing to various channels, like the support or, like, the community channel, and contributing to the release planning as well, because we are the first line of defense from the customers, we know what the customers are expecting. So say they got Salesforce to implement it. So we as a system integrator, we come in and see what are the data points for the Salesforce. And say like user data, they want to build their contacts in there or any activities or sales data. So there are multiple systems that are feeding into Salesforce in this case. So we are the ones who are contributing to Dell Boomi. Okay, these are the features that we could consider. So because Salesforce a-walled in, just like Boomi, they launched a different watch list as well So as in Boomi, there is a different connector for Salesforce and Service Cloud and multiple layers in that so those are the unique cases that we are contributing to Dell, and obviously there, I mean, they take the feedback so from the partners like us where they see it as they work towards delivering with this. So one use case that we are working with some of out customers who have innovated, we have been asking Dell to build it, like, you know, and they were able to deliver it. There are, like, they want some reporting of it, so you transmit the data to one system to other, and they wanted to see okay how the data system was the source and the system was the destination and how this data was transmitted. So Boomi gave the real time visibility into those. So those are some kind of partnering opportunities like all the way from customer to the product so we are happy to be in the middle and contributing our part of it. >> That's one of the things that I've heard a lot today is that Boomi is listening, one of the great examples of that on stage this morning was Chris McNabb talking about the Dell Boomi employee onboarding solution. They actually did an internal survey earlier this year and found, whoa, this is really not an optimal process, and in implementing an onboarding solution to make that more streamline, to obviously, you know, you hire someone who's brilliant, you want to be able to get them up and running and innovating as fast as possible. I like they shared the feedback they got from their own employees and created a solution that they're now being able to deliver to the market. >> And there was another piece to that that was really interesting which is that they utilized their partner network in order to build solution, right? They didn't build all of it in house. >> You're right, they did talk about that. >> They reach out and partners, they work with partners in a variety of ways and we really, really appreciate that. >> Yeah, that listening, that synergy that you've both talked about was really apparent. So when we look at certain business initiatives, like onboarding or customer 360 or e-commerce, any favorite joint customer example that you've helped to integrate that has approached one of those daunting business initiatives, and worked with Hathority, and you're laughing, to really transform. >> They're all like that. >> Really interesting, yeah. Do you want to talk about it here? >> Give me one of your favorite examples. >> Share, well, share. >> Okay, so with some of our customers, and especially with some of our enterprise scale, so there are a lot of systems that are at stake for them because, you know, they want to have the digital transformation journey so the major one Dell Boomi contributes to is connecting all of the system, giving them their visibility so with, not only the point to point integrations, they also pull the real time integrations capability. So we're like, with this case, where the customer go into retail store and say they want to do something at the point of sale transaction, they want to purchase something, so there and you have the credit card transaction. I mean, those need to encrypt, I mean, we cannot wait for 10 minutes to get the data so that's where, you know, like Dell Boomi is scalable and it's robust in the sense that their response time is pretty quick. So it's on a real time basis. So a lot of these cases like, you know, with the Boomi that we are able to deliver it. You know, on the the integration side, APA side, and now with the EMB hedge, which is a master data hub, a new product from them within the last two years. We have been working with our customers implementing a master data hub as well as ManyWho, which is a Dell Boomi Flow which is amazing. Some of our customers, you know, with the APAs, like can you see the data? But with the Flow, you can visualize, these are the exact UI that you are seeing. How your data is getting in on the back end and then you can throw it out so, because these enterprise customers, especially on the business side if they're working with something, so they want to try it out, but you know, they don't want to learn, you know, programming to do that so that's when, like, Flow will, is already helping, we are already seeing the value of it with our customers. >> We've heard a little bit about that today as well, Flow and terms of the automation, but also how that will enable customers, there was a cute little video on their website that I saw recently which showed an example of Flow. Somebody bangs their car into a tree, gets out, and takes a photograph of the incident, uploads it to their insurance carrier app who then actually initiates the entire claim into process, and that's was to me a clear example of you have to go where the data is. Michael Dell says frequently there's a big boom at the edge, but if I'm in that scenario as a customer, I want to know, I don't care what's on the back end, I want to be able to get this initiated quickly and I thought that was a nice, kind of, example of how they're able to abstract that so that the customer experience can be superior than the competition. >> Absolutely, so that's where Boomi has something called run time engine, which is scalable, like you could install, like, you know, a smaller device like Raspberry Pie which is like, you know, just a mini computer. Or you you could install on the big switchboard itself, so this is a scalable so earlier, as Michael Dell was mentioning, the edge of computing. So you could install on a Gateway, which sits on the-- >> On a tree >> On a tree. (laughs) So you don't have to send all the data to cloud for processing so it's an amazing leap into the next distribution computing because, as you mentioned, the fast, the fastness of response time, you know. We don't have to wait for the cloud to respond so all the combinations and real time navigation's are happening within the Edge network itself so, we are all on the same, we have implemented the same solution so, which was one of the reason why we're the winner of Innovation Partner of the Year award. >> Well congratulations again for that gentlemen. Thank you so much for stopping by. >> Thank you. >> And sharing with our viewers a little bit about Hathority and what you guys are, how you really symbiotically innovating with Dell Boomi. Philip, Vishwam, thanks so much for your time today. >> Thank you for having us. >> Thank you, thank you for having us. >> My pleasure, we want to thank you for watching theCUBE. I'm Lisa Martin live from Boomi World 2018 in Las Vegas. Stick around, I'll be back with John Frayer and our next guest after a short break. (upbeat music)

>> Live from Las Vegas. It's theCUBE, covering Boomi World 2018. Brought to you by Dell Boomi. >> Welcome back to theCUBE, we are continuing our coverage of Boomi World 2018. I'm Lisa Martin in Las Vegas with John Furrier and we're welcoming to theCUBE, Pragnya Paramita, Senior Product Marketing Manager at Dell Boomi. Pragnya, welcome. >> Hi, nice to meet you guys. >> So second annual Dell Boomi World, we had Mandy Dhaliwal, your CMO, on shortly, ago who said doubled from last year. Some of the really cool stats that caught my ears and eyes this morning during the general session are 7500 plus customers globally that Dell Boomi has now. You're adding five new customers everyday. There are about close to 70 different customers speaking at this event. The customers are coming together to share how Dell Boomi is helping them on this nebulous, daunting transformation journey. Talk to us about some of the news coming out in the last couple of days, and as a product marketing manager, what are some of the things that excite you? >> I think, after the last few weeks, what we've been able to put out in the market with our partnership with the Blockchain consortium has been really exciting. To be working for a company that's always been at the cutting edge and looking to do things at the cutting edge, just as an employee, that's like a really cool thing to be a part of. But what I'm really excited about is tomorrow's Keynote. And I know we've probably been teasing everybody through the day about tomorrow's Keynote but I'm really excited to unveil what we are going to be showing you guys tomorrow. >> So one of the things that's exciting about you guys is that the product market fit is clear with customer traction. As you guys look at, say, Blockchain smart contracts, this is about business, so you're messaging around, connecting businesses with developer integration as a starting point with low code is a productivity question, it's a foundational question. As you have this platform, what's some of the product positionings that you guys are looking to expand on? Obviously we heard Michael Dell today say, data tsunami, scaling AI. These are questions that people want to have answers. Is that how you guys see the positioning when you go to market? >> So, at first positioning I think the true value that we do provide our customers is fast time to market, so I think speed and the ability to do things efficiently and being the first to market is what our customers really value and we want to be able to power that so that's goal to our positioning in the market. The other one is flexibility. I think with each vendor and consolidation happening around in the market, people are marking their turfs and territory and in this day and event, at Boomi, we really want to be an open ecosystem. You bring your data, you bring your application, you bring your cloud. You could have a hybrid environment as you operate your business, Boomi will connect to everything, and I think that is a cool part of our messaging that we want to make sure customers understand, we want to make sure the market understand that we'll be true to that. >> As you got the cool technology with the Cloud-Native, you guys are born in the cloud, still operating at cloud scale, as you sit at the product marketing meetings and think about the customers, you're solving a lot of problems, there's a lot of check boxes on the solving customer problems but you also want a position for the future. So I got to ask you, when you look at your customer base holistically, what's the core problem that you guys solve for your customers? >> I think unlocking the value of the data, customer data. So it resides in siloed application, it resides in parts of business that some... So if you're not the American business, your ability to interact with your Australian counterparts is not only restricted by time zones but it's also restricted by laws and data protection and all of those things which governments are waking up to. And to be able to do that securely, to be able to do that at a scale, is something that we want to be able to deliver to our customers. And I think our ability to be a Cloud-Native platform allows us that flexibility to do it in a way that customers feel comfortable and again, are able to get some value back from their data. >> So about six months ago, the Gartner Magic Quadrant for IPAAS came out and once again I think, John, we've heard today for the fifth year in a row Dell Boomi is a strong leader. I'm curious, six months later, now, today, you guys said we are re-imagining the I in iPaaS. From a market that's well established, highly competitive, that now customers, it's not just about integrating applications, it's integrating data from new sources, from existing sources, to be able to identify new revenue streams, new products, new services. What is it about this re-imagining the I to be intelligence, that, in your opinion, is going to further really kind of elevate Dell Boomi's competitive differentiation. >> So, the true differentiation is that in the market, we were the first who were a Native-Cloud application. So the value of that single instance multi-tenant cloud application is what we are really leveraging as part of our intelligence in the platform. So many of our competitors and other vendors in the market have probably caught on to this whole cloud thing in the last couple of years. But at the end of the day, we have 10 years of a lead with them, that would be hard for them to match. And again, it is value from what customers have been doing on our platform, so our ability to look at that enormous amount of data anonymously and then provide value back to them has been really critical to our success in how our customers have found value and I guess with the ability for us to leverage AI and machine learning capabilities within the platform, we want to be able to make it much more easier for our customers. >> So in terms of business initiatives, some of the key ones that Dell Boomi targets are e-commerce, order to cash, Customer 360, as well as onboarding. Talk to us, I really like that Chris McNabb, in the general session this morning kind of opened the kimono and said, "Hey, we found, "through the voice of our own employees, "we weren't so great in this particular area." Talk to us about the Dell Boomi employee onboarding solution and how it was really born based on your own internal needs for improvement. >> So I joined a year ago, I was employee number 300 something, and this year we are at employee number 700 plus, maybe going onto 800 at the last we heard, so you can imagine the scale that the company is growing at and for us and I guess what Chris articulated this morning, employee onboarding was becoming a choke point, not only in making sure employees are productive faster, but are also enjoying this new company that they've decided to, you know, become a part of. We, at Boomi, as Boomers ourselves, do really value our culture a lot, but that didn't quite reflect in the employee onboarding experience that we were providing, and I think that was a big stimulus, Chris shared the numbers of our NPS scores that he saw, for him to say that hey, we are running at a really fast pace but this is critical issue. >> Pretty big negative number a year ago or six months ago on that end. >> And as a CEO, he decided this is a priority, but then as we went through this exercise, what we were able to find out that it's not only a challenge that we are facing, but our customers, both large and small, continue facing that issue. So the approach that we took was while we were solving our own employee onboarding challenge, we were able to productize that entire solution and create an accelerator. And the value of that accelerator, it's a common problem, we know it is a problem that happens at scale, and at a certain scale it becomes really detrimental to your business. But then your business is really unique so we cannot give you a one-size-fit-all solution that you can go and turn on on day one and it'll work. What we are giving you here is a framework, we leveraged it, we had great results, we are more than happy to share that back, that something that took like 92 days for an employee to get access to 27 applications now takes minutes, like literally five minutes. What took about 19 admins across the organizations who were doing this as a second job almost, because we're a small company, the guy who bought the license for this new software that he wanted his team to use, became the admin for that product, and now his team is, from seven people, it's now 52 people. But he's still the admin of that product, along with managing that solution, so all of that effort was consolidated from 19 people to like two people, that's real gain there in just employee productivity that we have been able to standardize. And what we are doing now is taking the solution and the accelerator package to our customers and we are having some great conversation with many of our customers who had initially looked at Boomi and said like, hey, you guys provide us an integration solution to our problem. But at the end of the day, onboarding, as within an organization, is a cross-functional issue. It ties together workflows from your finance team, from your benefits team, from your recruiting team who is getting the candidate to your HR, who is going to make sure-- >> Facilities where you sit, all kinds of data. >> All kinds of things, and making sure you have your laptop and your badges and all of those things on day one. So a lot of people in the organizations are like these silent heroes who are making sure that every employee who shows up on day one has a good experience but there's only so far that a manual process can go, and being able to automate that process, and a good reason why we are now able to do this is because of Boomi Flow. The ManyWho acquisition that we did last year, it has opened doors for us to have conversations with our customers where we are like, you have cross-functional processes, you need to be able to automate them as much as possible and let your employees actually do more value added work instead of being, you know, sending emails and then collating emails with data from every place, putting it in a spreadsheet, adding that to your SAP, or your workday system and-- >> So that sounds like that's the consequence of two problems, I hear this right, one, data silos and manual or purpose-built applications that are dependent upon data silos. No data silos allows for automation, and then everything kind of goes away and solves the problem. Is that right? >> Yeah, absolutely. So cross-functional workflows are something that when people try to solve, they end up causing the integration problem at the end of the day. So you try to solve for one thing but then integration is always at the core of it. With Boomi, because we are coming integration up, we sort of automatically solve for that, but then with Boomi Flow, what we are able to do is we are able to abstract that away from users who don't really care about how you're going to get two applications to work together, so if you are in the HR team, you just want to make sure that here is the value proposition for the organization that I hired these employees for, they get to see that. I don't really care if your 15 applications need to work together at the backend. (cross talking) >> American Airlines example's a good one, they've hundreds of integrations, some will ship it and forget it. They won't have to remember it, hey, number 52, what was that again? Solved the problem but broke this over there. That's kind of the problem that is the core issue, right? >> It's a core issue. So we have a session later today with American Airlines, and MOD Pizza. So, both of them are a study in contrast. MOD Pizza is an organization that was founded a couple of years ago, around the same time that American Airlines and US Airways merges was happening. So the session is very interesting because you get a perspective from a company that started in 2011 or 2013, and took an approach of being a Cloud-Native infrastructure. So they make choices where all of their applications are in the Cloud but then when they grew at a certain scale, employee onboarding became an issue, they came to Boomi and how they are solving it, and on the flip side of it, you have a perspective from a large organization that around the same time relogged that their employee onboarding issues and then looked at Boomi and then said that, hey, how can we solve this? And as they said in the Keynote, good is not good enough, you need to have a great experience. >> Well you've also raised your NPS score 168 points, and now you've got an opportunity to reach customers in a different way, like you said to be able to integrate these functions and have to work together, that abstraction layer is critical for the business being more efficient and more productive. Finding new revenue streams faster, being more competitive, and really unlocking the value of that data so it can be used across multiple business units within organizations at the same time. Pragnya, thanks so much for stopping by and joining John and me on theCUBE today. >> Yeah, it was great talking to you guys. >> We appreciate it and have a great time at-- >> Hope you have a great Boomi World. >> Absolutely, off to a great start. Thanks so much for your time. For John Furrier, I'm Lisa Martin, you're watching theCUBE, Live from Boomi World 18 in Vegas, stick around, John and I will be back with our next guest. (light music)

>> Live from Las Vegas, it's theCUBE. Covering Boomi World 2018. Brought to you by Dell Boomi. >> Welcome back to theCUBE's continuing coverage of the 2nd Annual Boomi World 2018 from Las Vegas. I am Lisa Martin with John Ferrier, and we're welcoming to theCUBE, for the first time, the chief operating officer and chief customer officer, Chris Port. Chris, thanks so much for joining us on the program today. >> Thank you for having me. >> So, 2nd Annual Boomi World. Over 1,000 people here. The keynote was streaming, in what, 17 countries this morning. Big impact, 7,500 customers. You also said, Dell Boomi, we're adding five new customers every day. >> Yes. >> You have this opportunity to get your customers together with Crass, and Analysts, and your Partner Ecosystem. Talk to us about some of the strong messages that have come out from Dell Boomi in the last couple of days about your technology partner program, how you're re-defining iPaaS. >> Yes. Yeah, I think it's about the leadership that we've talked about effectively since there was a Gartner Magic Quadrant from our space, we've been in the leader of quadrants. So, incredibly excited about that, but the goal is how do we become a leader for the next 10, 20, 30 years. And, I think this week is not just the start, it's a continuation of that. So, we talked about the new technology partner program, which, to me, is just the continued evolution. We've always had a partner program, but it's just continuing on that journey and really starting to explore ways for partners to now start to build solutions on top of Boomi that they can then take to market that we support. Obviously, leveraging Boomi's technology, but then, building on our platform. I think we're talking about exploring and expanding our GSI and SI capabilities. So that force multiplier that Chris talked about. We have a great group of Boomi team members, but we know that those SIs and GSIs provide that force multiplier. We've also launched new services around enterprise innovation and enterprise architecture. We listen, this is 100% customer-driven. Customers talk to us. They love professional services from us, but they love to see it in a much more predictable, provided deliverables, in a subscription model, so we launched that this week. And then Steve Wood's going to talk tomorrow about a multitude of things from a product perspective that we feel are really kind of, this is where the iPaaS 2.0, as Chris called it, tomorrow is the start of that, and I think you guys will see that journey. >> There's a lot of challenges in this marketplace with cloud-native and on-premise legacy applications. They have great value as they get modernized in cloud. You guys are born in the cloud. Everything that Boomi has done since the start-up days has been cloud-native. So, that's an interesting perspective. That's going to be helpful as you guys take the customers to the next level. But, this connected business market that's developing is complicated. You got smart contracts around the corner with Blockchain. You've got integrating multiple developer environments, multiple toolchains. Just on and on. A lot of complexity. And, what team leaders want is less complexity. So, they don't want more complexity to solve more complexity. So, this is the struggle. How do you guys talk to customers who come to you and say, look, I've got complexity and I want to simplify but I still want to scale. I want to do these things. I want to be prepared for Blockchain. I want to be prepared for the next level of business. >> Yeah, I mean, I would say a couple things. I think, first off, we're agnostic in terms of on-prem versus cloud from an application perspective. Our predominant use case is a SaaS-based application that's in the cloud and an on-premise application. So, I think 7,500 customers, the 10 billion minutes of experience we talked about, that experience spans both on-prem and cloud. So, I think we have a really unique opportunity to see and live in both universes. The architecture is 100% cloud-native which gives us fundamental advantages. Now, in terms of what you talk about, in terms of the simplification. That's what everybody's striving for. They want to reduce the tools sets. And, again, I think that's the power of the platform. Steve Wood talks about it, drop the mic, we're the best at integration, low-code, high productivity. It's where we were born. It's what we built the back of the company on, but that said, over the last five to seven years, we've built a true platform around that core capability to now encompass master data management with Hub, API with MIDI, EDI with Exchange, and ultimately Flow that kind of brings everything together from that workflow low-code app piece. >> So, foundationally... Congratulations by the way. It's a good job. But, that's just the foundation. >> Absolutely. >> You guys talk about the keynote today. Michael Dell kind of hit it hard with the scale and the data tsunami with AI. >> Yes. >> As IoT is right around the corner or here with edge, whole new processes are developing. That not necessarily are predictable. Sometimes architecture might change over night. This is kind of the next Boomi way that we're seeing you guys set up for. How are you guys building that out? What are the key business model components? You mentioned the community that you have now, an ecosystem that's best developed and growing. How are you guys looking at configuring the business to build on the foundation and not skip a beat? >> Yeah, I mean, I think when you start talking about kind of the tsunami of data, as you put it, or that Michael put it this morning. When you think about Boomi, and how lightweight the out-of-market texture is, it creates this really incredibly fast way to create that data fabric. The data fabric, ultimately, is what will drive AI. It's being able to aggregate and see that, and then ultimately, put it in the AI engines. As we call it the fuel, or Michael or someone, coined it this morning the fuel. And, I think our architecture, and again, this is where being cloud-native, that you talked about, this is our profound differentiation. This is why we have the advantage in that space. It's up to us to take advantage of it, but I think, first off, it's that lightweight architecture that will allow us to really work within customers to create that data fabric that then drives AI, drives it into their organizations. We just heard from the panel that Mandy was on, and Blue/Green, and the chief security officer, chief privacy officer from Dell. And, again, everybody is talking about AI and howling about data and data privacy, but Boomi's in a unique place to kind of create that data fabric. I think the second one is being able to deploy AI into our own product and into our own community. And, in talking about staying ahead of the curve, that's paramount, that's our fundamental. In my opinion, that's the fundamental differentiator. It's the moat that we have today because we are single instance multi-tenants. So, people will talk about the number of customers they have, but all of ours live on one instance of Boomi. So, that 30 terabytes of anonymous metadata, that's all on one instance. So, we see that it's our opportunity, and you see it with suggest and assure and some of the things we pioneered in AI. It's our opportunity to take advantage of that with the future of things and Steve Wood will start talking about that tomorrow. I'm excited of how we deploy AI in Arctic community and our support in a much more proactive way help our customers solve problems and opportunities that they have every day. >> Michael Dell has talked numerous times on theCUBE, and even again today, and in the keynote that companies need to express their competitive differentiation with their data. Enterprises that has mostly been the sweet spot for Dell Boomi. Large organizations not born on the cloud, many of them, have a huge advantage of having a ton of data. You guys are a great example of how you are also using almost 30 terabytes of anonymous metadata, to tune... And that's too soft of a word. To really empower the platform. So, you're an example of, with the kind of transforming, using what you're saying is what companies need to differentiate. When you're in customer conversations, as the chief customer officer, how often does sort of that Boomi on Boomi transformation story come up and help customers get even more trust in the brand? >> That's a great question. I think it comes up more and more, and I would say it's Boomi on Boomi, but it's Boomi on Dell technologies as well. Because Michael talked about it, Dell went on this acquisition bench, and if you go look at it, it started roughly nine, 10 years ago. And, Boomi was literally the second, if you go look at kind of the assets that they purchased, Boomi was the second. And it was about 12 months after the first acquisition. And everybody is learning about what it can do, and they're like, wait a minute. We acquired this other company 12 months ago, and we're still trying to figure out, simply, how to make the two instances of Salesforce talk so that sales makers can just share leads and understand what they're doing in each other's accounts. We're, like, well that's kind of what Boomi does and within six weeks that problem was solved for that acquisition, and obviously the Boomi acquisition, and then, kind of carried that on. >> So, you use your own technology to solve the internal problem. >> Exactly, drink your own champagne. And that's just become more and more. I mean, we have a multitude of people from Dell technologies, IT here, this week, talking at some of the breakouts in terms of how they leverage it. They're now leveraging that. They're now leveraging Flow for different opportunities. Dell's got one of the largest service cloud deployments in the world happening. A lot of that will be powered by Boomi. And, so, those conversations come up all the time within customers. I think the Boomi on Boomi, I think the onboarding app will certainly give us an opportunity to talk more and more about that. Obviously, our application stack underneath the covers is integrated by Boomi. So, it absolutely comes up, but I think we're kind of at this inflection point in terms of these discussions where I would tell you they come up in a step function way more today than they did when I kind of came back to Boomi three years ago. >> You know, Chris, I got to ask your perspective. You made me think of some question. You mentioned that Internally Amazon had the same challenge with AWS. They solved their internal problems. And then, the rest is history. Dell has an interesting architecture now, and if you look back at the history of Dell, I know you look at how it was built out, Michael has been very successful in merging in as an equal with EMC, the acquisitions that came in, tuck-ins, and some in storage all over the place. You guys have a culture of acting like a startup. The founder on stage is, like, I'm jazzed, I'm going to go the next 30 years. I'm like, that's 85 I'll be like... (Chris laughing) Okay, so, this is a culture of startups. How does Boomi keep that startup edge? Because they were really SaaS first, early on. How does that maintain the culture? And, now, the power of Dell technologies. VMWare, the relationships. They've got some muscle within Dell, but mostly don't want to put the wet blanket on the innovation engine of Boomi. How do you guys operate that? Because you want to tap the internal. >> Yup. >> Build that, make that, feed into growth. Same time, be nimble and fast like a startup, and grow. >> Yeah, well, this is like the unique opportunity that I've had, right? I led the strategy that ultimately led to the acquisition of Boomi, led the due diligence, and then rolled out and was part of the leadership team eight years ago. Eight years ago to the day yesterday was the anniversary. And, part of the design point of the acquisition though, part of the selling point to Michael and his leadership team at the time, was incubate Boomi. Please, don't try to integrate it. >> Don't force it too early. >> No, let's leverage the power of Dell where we can, particularly from a go-to-market perspective and a branding perspective, but in terms of truly integrating when you think about integration in terms of M&A, that wasn't the playbook that we ran. In fact, my job as kind of the chief integration officer at the time was to really protect versus integrating. And, I would argue that that's kind of carried on eight years later. And, Chris McNabb and the team have, you know, Chris has built an incredible culture at Boomi. And, it's probably the first thing that we talk about at every leadership meeting which is we're trying to grow heads, and grow team members, and grow Boomers, 40, 50, 60% year-over-year in terms of our hiring. The one thing that we cannot relax on is that culture. And, Chris has infused that in us. Michael's absolutely an incredible backer of that. >> So, strategic since day one. >> Absolutely. >> You know that cloud's around the corner, but still you know you're early, so you probably got a good price on the deal anyway. But, you said, okay, cloud-native. You got VM, you got Pivotal. >> Yup. >> It's maturing in real-time every day. So, you guys had a plan from day one to be strategic that way. Not jam the revenue up and try to get the numbers up. >> No, and I would say even today, I think we're absolutely, we think there's incredible opportunities with partnerships with, obviously, Dell technologies, but with Pivotal, with Vitrustream, with potentially VMware. I think you'll continue to see us announce things and explore those, but Michael, he holds Chris, and ultimately the Boomi team, accountable to our P&L. We have to go meet our numbers. And, there is no forcing of partnerships. It's, like, it's where it makes sense, and there absolutely are things where there's logical sense. >> Well, now you're in the inflection point. You got to grow the business. But, the data is still going to be, that could be the next kick up. You don't know where you are in the inflection point, I'd imagine. Are you down here or is it hockey sticking up? Because if the data comes home, and you're a trust platform for the data, that feeds into the apps. >> Absolutely. >> That feeds into the API 2.0 economy. >> Yeah, yeah, yeah. And, I mean, yeah, it's a fair question. I don't know that we'll know until five years from now where we are today in terms of that inflection point. I would say typically we're actually seeing acceleration in our space, right? Like, usually, when you look at the Gartner, the Forrester stuff, that I stared at eight years ago. Usually they're very aggressive on their expectations. Their expectations for iPaaS were actually lower than what we've seen. And, we're actually seeing even acceleration and growth of the space. So, we know that we have this opportunity, I think, with data and the ability to create this data fabric and really drive those business results and insights into our customers. I think that's what puts us somewhere on that inflection point, but I would argue that it's more like this today than it is that. But, time will tell. >> So, customers, the bread and butter, the reason we're all here, right? 7,500 plus I mentioned in the beginning, five a day. You just today, Chris, recognized the first customer awards for Boomi customers, and you had some really cool categories, change agent, emerging technologies, innovator and ROI. Talk to us about the genesis of this customer awards program and how is that really kind of even internalized with the Boomi folks going, look at what we're enabling, so many different types of businesses to achieve. >> That's a great question. I mean, since I've been back, one thing that we try to instill in the sales cycle is really talking to customers, understanding what is the business value? What are you trying to get out of this? We're typically an ingredient of a broader project, so how do we articulate? What is that business value? What's the business outcome that you're trying to achieve? And, I think today was a way for us to talk aloud, and, ultimately, reward people that are leveraging technology. Boomi's a part of that, but, ultimately, what is the business value they're driving it? And, in a profound way, that's even amongst our 7,500 customers are unique in some way across those different four categories. So, that was really the genesis of the customer awards. It was trying to go find those types of customers that were somewhere much further along in their journey across one of those four pillars, but about their business outcomes. What they were trying to drive. Whether it be having a trading partner take six to 10 weeks down to three days. Whether it be driving better customer experience within customers trying to seek out advertising with charter. And, ultimately, get them, but, again, generating bottom-line results and top-line results. So it's about the business outcome, the business result. >> Final question, I know we got to break, but I want to get it out on the record. What are you investing in? What are you doubling down on? Obviously you're on a growth curve right now, so you can look back where you are in the next couple years, but certainly it's working. So, what are you doubling down on? Where is your key investment areas as you look at the next years, 24 months out. What's going down? How are you operating the business? >> Yeah, and maybe I'll highlight three things. I think first and foremost, it's our product, and I think you'll hear from Steve Wood tomorrow. So not just me, when you ask me that question, I'm going to talk about Boomi's investment priorities. So, first and foremost, the product. I think you'll see tomorrow. We started, I mean, look, three years ago we kind of did this separation from Dell technologies, where we're 100% owned, but that in terms of the profound impact and investment of the business, that's where we started this journey. But, in terms of the next 12 to 18 months, I'd tell you product, and you'll start to see that tomorrow, and how it's manifested itself, and where we're headed in the next 12 to 18 months. I'd tell you our go-to-market activity and there it's continuing to build out as global capabilities. It's continuing to really hone and focus our partner capabilities, and that's also figuring out how to leverage Dell technologies and really drive that, particularly to help bring us into those opportunities as we scale and continue to grow. And, then, I think the third is our customer success equation that I talked about this morning. Chris has been incredible. I genuinely mean it, success is a Boomi-wide initiative. We're only as good as our customer's experience today, and we invest in that every single day and that's been a profound investment area that we'll continue to ramp up to really plow down on that success equation we talked about. >> Well, Chris, thanks so much for joining John and me on the program. COO, chief customer officer and dare I also add chief listening officer. I've heard a lot about your listening to customers as well as employees. Thanks so much for your time, Chris. >> Thank you so much. >> I'm Lisa Martin with John Ferrier. You're watching theCUBE live from Boomi World 2018 in Las Vegas. John and I will be right back with our next guest. (upbeat music)