(upbeat music) >> Okay, welcome back everyone to the Cube's live coverage in Monaco. I'm John Furrier, host of theCube. Monaco Crypto Summit is the event and there's a big conversation later at the yacht club with Prince Albert and everyone else will be there, and it'll be quite the scene. And Rachel Wolfson is here. She's with Cointelegraph. They're the media partner of the event, the official media partner of the Monaco Crypto Summit. She's also MCing the event on stage, presented by DigitalBits. Rachel, thanks for coming on. >> Thanks for having me, John. >> So I know you're busy, thanks for taking the time cause' you got to go jump back in and moderate, and keep things on track. This isn't an inaugural event. So DigitalBits has exploded on the scene. I just saw a thing on YouTube news around this soccer player in Rome, has DigitalBits logo on their jersey. They're a big to do cause everyone's popular and they got a couple teams. So real world, kind of, assets coming together, what's going on in the event that you're MCing? What's the focus? What's the agenda? What's some of the conversations like? >> Yeah, definitely. Well, it's a great event. It's my first time here in Monaco and I'm loving it. And I think that Monaco is really becoming the next crypto hotspot. Definitely in terms of Metaverse and Web3 innovation, I think that we're going to start seeing a lot of that here. That's what we're seeing today at the Summit. So a lot of the presentations that we're seeing are really focused on Web3 and NFT platforms, so for instance, obviously what DigitalBits is doing. We watched a video before the break on Ecosystem and the Metaverse that people can join and be a part of, in terms of real estate, but we're seeing a lot of innovation here today with that. I moderated a great panel with Britney Kaiser, Lauren Bissell, Taross, I'm blanking on his last name, but it was about blockchain and how governments are implementing blockchain. So that was also really interesting to hear about what the Ukrainian government is doing with blockchain. So there's kind of a mix, but I'd say that the overall theme is Web3 and NFTs. >> Yeah. Britney was mentioning some of that, how they're going to preserve buildings and artifacts, so that in case they're looted or destroyed, they can preserve them. >> Right. I think it's called the Heritage Fund. And I just think it's such an interesting use case in terms of how governments are using blockchain because the best use for blockchain in my opinion, is recording data, and having that data be permanent. And so when we can have artifacts in Ukraine recorded on the blockchain, you know by being scanned, it's really revolutionary. And I think that a lot of governments around the world are going to see that use case and say, "Oh wow, blockchain is a great technology for things like that." >> So DigitalBits had a press conference this morning and they talked about their exchange and some other things. Did you attend that press conference or did you get briefed on that? >> I did not attend the press conference. I was prepping for my MC role. >> So they got this exchange thing and then there's real interest from Prince Albert's foundations to bring this into Monaco. So Monaco's got this vibe, big time. >> Rachel: Right. There's a vibe (John chuckles) >> What does it all mean, when you're putting in your reporting? What do you see happening? >> So, I mean, I honestly haven't covered Monaco actually ever in my reporting. And John, you know I've been reporting since 2017, but the vibe that I'm getting just from this summit today is that Web3 and NFTs are going to be huge here. I'm speaking, I haven't... You know, there's a panel coming up about crypto regulations, and so we're going to talk a little bit about laws being passed here in Monaco in terms of Metaverse and digital identity. So I think that there are a few laws around that here that they're looking at, the government here is looking at to kind of add clarity for those topics. >> I had a couple guests on earlier. We were talking about the old days, a couple years ago. You mentioned 2017, so much has changed. >> Yes. >> You know, we had a up and down. 2018 was a good year, and then it kind of dived back and changed a little bit. Then NFTs brought it back up again, been a great hype cycle, but also movement. What's your take on the real progress that's been made? If you zoom out and look at the landscape, what's happened? >> Right. I mean, well, a lot has happened. When I first entered the space, I initially came in, I was interested in enterprise, blockchain and private networks being utilized by enterprises to record data. And then we saw public blockchains come in, like Ethereum and enterprises using them. And then we saw a mix. And now I feel like we're just seeing public blockchains and there's really... (John chuckles) But there's still our private blockchains. But today, I mean, we've gone from that in 2017 to right now, I think, you know, we're recently seeing a lot of these centralized exchanges kind of collapsing. What we've seen with Celsius, for instance, and people moving their crypto to hardware wallets. I think that the space is really undergoing a lot of transformation. It's really revolutionary, actually, to see the hardware wallet market is growing rapidly, and I think that that's going to continue to grow. I think centralized exchanges are still going to exist in custody crypto for enterprises and institutions, and you know, in individuals as well. But we are seeing a shift from centralized exchanges to hardware wallets. NFTs, although the space is, you know, not as big as it was a year ago, it's still quite relevant. But I think with the way the market is looking today, we're only seeing the top projects kind of lead the way now, versus all of the noise that we were seeing previously. So yeah, I think it's- >> So corrections, basically? >> Right. Exactly. Corrections. And I think it's necessary, right. It's very necessary. >> Yeah. It's interesting. You know, you mentioned the big players you got Bitcoin, Ethereum driving a lot. I remember interviewing the crypto kiddies when they first came out, it was kind of a first gen Ethereum, and then it just exploded from there. And I remember saying to myself, if the NFTs and the decentralized applications can have that scale, but then it felt like, okay, there was a lot of jocking for under the covers, under the hood, so to speak. And now you've got massive presence from all the VCs, and Jason Ho has like another crypto fund. I mean, >> Right. you can't go a day without another big crypto fund from you know, traditional venture capitalists. Meanwhile, you got investors who have made billions on crypto, they're investing. So you kind of got a diversity of investor base going on and different instruments. So the investor community's changing and evolving too. >> Right. >> How do you see that evolving? >> Well, it's a really good point you mentioned. So Cointelegraph research recently released a report showing that Web3 is the most sought after investment sector this year. So it was DeFi before, and Web3 is now leading the way over DeFi. And so we're seeing a lot of these venture capitalist funds as you mentioned, create funds allocated just to Web3 growth. And that's exactly what we're seeing, the vibe I'm getting from the Monaco Crypto Summit here today, this is all about Web3. It's all about NFT, it is all about the Metaverse. You know, this is really revolutionary. So I think we're definitely going to see that trend kind of, you know, conquer all of these other sectors that we're seeing in blockchain right now. >> Has Web3 become the coin term for Metaverse and NFTs? Or is that being globalized as all shifted, decentralized? What's the read on it? It seems to be like, kind of all inclusive but it tends to be more like NFT's the new thing and the young Gen Zs >> Yeah want something different than the Millennials and the Xs and the Boomers, who screwed everything up for everybody. >> Yeah. (John chuckles) No, I mean, it's a great question. So when I think of Web3, I categorize NFTs and the Metaverse in there. Obviously it's just, you know the new form of the internet. It's the way the internet is- >> Never fight fashion, as I always say, right? >> Right. Yeah. Right. (John chuckles) It's just decentralization. The fact that we can live in these virtual worlds and own our own assets through NFT, it's all decentralized. And in my opinion, that all falls under the category of Web3. >> Well, you're doing a great job MCing. Great to have you on theCube. >> Rachel: Thanks. I'd like to ask you a personal question if you don't mind. COVID's impacted us all with no events. When did you get back onto the events circuit? What's on your calendar? What have you been up to? >> Yeah, so gosh, with COVID, I think when COVID, you know, when it was actually really happening, (John chuckles) and it still is happening. But when it was, you know, >> John: Like, when it was >> impacting- shut down mode. >> Right. When we were shut down, there were virtual events. And then, I think it was late last year or early this year when the events started happening again. So most recently I was at NFT NYC. Before that, I was at Consensus, which was huge. >> Was that the one in Austin or Miami? >> In Austin. >> That's right, Austin. >> Right. Were you there? >> No, I missed it. >> Okay. It was a very high level, great event. >> Huge numbers, I heard. >> Yes. Massive turnout. (John chuckles) Tons of speakers. It was really informative. >> It feels like a festival. actually. >> It was. It was just like South by Southwest, except for crypto and blockchain. (John chuckles) And then coming up, gosh, there are a lot of events. I'll be at an event in Miami, it's an NFT event that's in a few months. I know that there's a summit happening, I think in Turkey that I may be at as well. >> You're on the road. You're traveling. You're doing a lot of hopping around. >> Yes I am. And there's a lot of events happening in Europe. I'm US-based, but I'm hoping to spend more time in Europe just so I can go to those events. But there's a lot happening. >> Yeah. Cool. What's the most important story people should be paying attention to in your mind? >> Wow. That's... (Rachel chuckles) That's a big question. It's a good question. I think most, you know, the transition that we're seeing now, so in terms of prices, I think people need to focus less on the price of Bitcoin and Ethereum and more on innovation that's happening. So for instance, Web3 innovation, what we're seeing here today, you know, innovation, isn't about prices, but it's more about like actually now is the time to build. >> Yeah. because the prices are a bit down. >> Yeah. I mean, as, you know, Lewis Hamilton's F1 driver had a quote, you know, "It takes a team. No matter who's in the driver's seat, it's a team." So community, Wayne Gretzky skates where the puck is going to be I think is much more what I'm hearing now, seeing what you're saying is that don't try to count the price trade of Bitcoin. This is an evolution. >> Right. >> And the dots are connecting. >> Exactly. And like I said, now is the time to build. What we're seeing with the project Britney mentioned, putting the heritage, you know, on the blockchain from Ukraine, like, that's a great use case for what we're seeing now. I want to see more of those real world use cases. >> Right. Well, Rachel, thanks for coming on theCube. I really appreciate it. Great to see you. >> Thanks, John. >> And thanks for coming out of your schedule. I know you're busy. >> Thanks. Now you get some lunchtime now and get some break. >> Yeah. Get back on stage. Thanks for coming on. >> Rachel: Thank you. >> All right. We're here at the Monaco Crypto Summit. Rachel's MCing the event as part of the official media partner, Cointelegraph. Rachel Wolfson here on theCube. I'm John Furrier. More coverage coming after this short break. >> Thank you. (upbeat music)

>> Live from Las Vegas. It's theCUBE, covering Boomi World 2018. Brought to you by Dell Boomi. >> Welcome back to theCUBE, we are continuing our coverage of Boomi World 2018. I'm Lisa Martin in Las Vegas with John Furrier and we're welcoming to theCUBE, Pragnya Paramita, Senior Product Marketing Manager at Dell Boomi. Pragnya, welcome. >> Hi, nice to meet you guys. >> So second annual Dell Boomi World, we had Mandy Dhaliwal, your CMO, on shortly, ago who said doubled from last year. Some of the really cool stats that caught my ears and eyes this morning during the general session are 7500 plus customers globally that Dell Boomi has now. You're adding five new customers everyday. There are about close to 70 different customers speaking at this event. The customers are coming together to share how Dell Boomi is helping them on this nebulous, daunting transformation journey. Talk to us about some of the news coming out in the last couple of days, and as a product marketing manager, what are some of the things that excite you? >> I think, after the last few weeks, what we've been able to put out in the market with our partnership with the Blockchain consortium has been really exciting. To be working for a company that's always been at the cutting edge and looking to do things at the cutting edge, just as an employee, that's like a really cool thing to be a part of. But what I'm really excited about is tomorrow's Keynote. And I know we've probably been teasing everybody through the day about tomorrow's Keynote but I'm really excited to unveil what we are going to be showing you guys tomorrow. >> So one of the things that's exciting about you guys is that the product market fit is clear with customer traction. As you guys look at, say, Blockchain smart contracts, this is about business, so you're messaging around, connecting businesses with developer integration as a starting point with low code is a productivity question, it's a foundational question. As you have this platform, what's some of the product positionings that you guys are looking to expand on? Obviously we heard Michael Dell today say, data tsunami, scaling AI. These are questions that people want to have answers. Is that how you guys see the positioning when you go to market? >> So, at first positioning I think the true value that we do provide our customers is fast time to market, so I think speed and the ability to do things efficiently and being the first to market is what our customers really value and we want to be able to power that so that's goal to our positioning in the market. The other one is flexibility. I think with each vendor and consolidation happening around in the market, people are marking their turfs and territory and in this day and event, at Boomi, we really want to be an open ecosystem. You bring your data, you bring your application, you bring your cloud. You could have a hybrid environment as you operate your business, Boomi will connect to everything, and I think that is a cool part of our messaging that we want to make sure customers understand, we want to make sure the market understand that we'll be true to that. >> As you got the cool technology with the Cloud-Native, you guys are born in the cloud, still operating at cloud scale, as you sit at the product marketing meetings and think about the customers, you're solving a lot of problems, there's a lot of check boxes on the solving customer problems but you also want a position for the future. So I got to ask you, when you look at your customer base holistically, what's the core problem that you guys solve for your customers? >> I think unlocking the value of the data, customer data. So it resides in siloed application, it resides in parts of business that some... So if you're not the American business, your ability to interact with your Australian counterparts is not only restricted by time zones but it's also restricted by laws and data protection and all of those things which governments are waking up to. And to be able to do that securely, to be able to do that at a scale, is something that we want to be able to deliver to our customers. And I think our ability to be a Cloud-Native platform allows us that flexibility to do it in a way that customers feel comfortable and again, are able to get some value back from their data. >> So about six months ago, the Gartner Magic Quadrant for IPAAS came out and once again I think, John, we've heard today for the fifth year in a row Dell Boomi is a strong leader. I'm curious, six months later, now, today, you guys said we are re-imagining the I in iPaaS. From a market that's well established, highly competitive, that now customers, it's not just about integrating applications, it's integrating data from new sources, from existing sources, to be able to identify new revenue streams, new products, new services. What is it about this re-imagining the I to be intelligence, that, in your opinion, is going to further really kind of elevate Dell Boomi's competitive differentiation. >> So, the true differentiation is that in the market, we were the first who were a Native-Cloud application. So the value of that single instance multi-tenant cloud application is what we are really leveraging as part of our intelligence in the platform. So many of our competitors and other vendors in the market have probably caught on to this whole cloud thing in the last couple of years. But at the end of the day, we have 10 years of a lead with them, that would be hard for them to match. And again, it is value from what customers have been doing on our platform, so our ability to look at that enormous amount of data anonymously and then provide value back to them has been really critical to our success in how our customers have found value and I guess with the ability for us to leverage AI and machine learning capabilities within the platform, we want to be able to make it much more easier for our customers. >> So in terms of business initiatives, some of the key ones that Dell Boomi targets are e-commerce, order to cash, Customer 360, as well as onboarding. Talk to us, I really like that Chris McNabb, in the general session this morning kind of opened the kimono and said, "Hey, we found, "through the voice of our own employees, "we weren't so great in this particular area." Talk to us about the Dell Boomi employee onboarding solution and how it was really born based on your own internal needs for improvement. >> So I joined a year ago, I was employee number 300 something, and this year we are at employee number 700 plus, maybe going onto 800 at the last we heard, so you can imagine the scale that the company is growing at and for us and I guess what Chris articulated this morning, employee onboarding was becoming a choke point, not only in making sure employees are productive faster, but are also enjoying this new company that they've decided to, you know, become a part of. We, at Boomi, as Boomers ourselves, do really value our culture a lot, but that didn't quite reflect in the employee onboarding experience that we were providing, and I think that was a big stimulus, Chris shared the numbers of our NPS scores that he saw, for him to say that hey, we are running at a really fast pace but this is critical issue. >> Pretty big negative number a year ago or six months ago on that end. >> And as a CEO, he decided this is a priority, but then as we went through this exercise, what we were able to find out that it's not only a challenge that we are facing, but our customers, both large and small, continue facing that issue. So the approach that we took was while we were solving our own employee onboarding challenge, we were able to productize that entire solution and create an accelerator. And the value of that accelerator, it's a common problem, we know it is a problem that happens at scale, and at a certain scale it becomes really detrimental to your business. But then your business is really unique so we cannot give you a one-size-fit-all solution that you can go and turn on on day one and it'll work. What we are giving you here is a framework, we leveraged it, we had great results, we are more than happy to share that back, that something that took like 92 days for an employee to get access to 27 applications now takes minutes, like literally five minutes. What took about 19 admins across the organizations who were doing this as a second job almost, because we're a small company, the guy who bought the license for this new software that he wanted his team to use, became the admin for that product, and now his team is, from seven people, it's now 52 people. But he's still the admin of that product, along with managing that solution, so all of that effort was consolidated from 19 people to like two people, that's real gain there in just employee productivity that we have been able to standardize. And what we are doing now is taking the solution and the accelerator package to our customers and we are having some great conversation with many of our customers who had initially looked at Boomi and said like, hey, you guys provide us an integration solution to our problem. But at the end of the day, onboarding, as within an organization, is a cross-functional issue. It ties together workflows from your finance team, from your benefits team, from your recruiting team who is getting the candidate to your HR, who is going to make sure-- >> Facilities where you sit, all kinds of data. >> All kinds of things, and making sure you have your laptop and your badges and all of those things on day one. So a lot of people in the organizations are like these silent heroes who are making sure that every employee who shows up on day one has a good experience but there's only so far that a manual process can go, and being able to automate that process, and a good reason why we are now able to do this is because of Boomi Flow. The ManyWho acquisition that we did last year, it has opened doors for us to have conversations with our customers where we are like, you have cross-functional processes, you need to be able to automate them as much as possible and let your employees actually do more value added work instead of being, you know, sending emails and then collating emails with data from every place, putting it in a spreadsheet, adding that to your SAP, or your workday system and-- >> So that sounds like that's the consequence of two problems, I hear this right, one, data silos and manual or purpose-built applications that are dependent upon data silos. No data silos allows for automation, and then everything kind of goes away and solves the problem. Is that right? >> Yeah, absolutely. So cross-functional workflows are something that when people try to solve, they end up causing the integration problem at the end of the day. So you try to solve for one thing but then integration is always at the core of it. With Boomi, because we are coming integration up, we sort of automatically solve for that, but then with Boomi Flow, what we are able to do is we are able to abstract that away from users who don't really care about how you're going to get two applications to work together, so if you are in the HR team, you just want to make sure that here is the value proposition for the organization that I hired these employees for, they get to see that. I don't really care if your 15 applications need to work together at the backend. (cross talking) >> American Airlines example's a good one, they've hundreds of integrations, some will ship it and forget it. They won't have to remember it, hey, number 52, what was that again? Solved the problem but broke this over there. That's kind of the problem that is the core issue, right? >> It's a core issue. So we have a session later today with American Airlines, and MOD Pizza. So, both of them are a study in contrast. MOD Pizza is an organization that was founded a couple of years ago, around the same time that American Airlines and US Airways merges was happening. So the session is very interesting because you get a perspective from a company that started in 2011 or 2013, and took an approach of being a Cloud-Native infrastructure. So they make choices where all of their applications are in the Cloud but then when they grew at a certain scale, employee onboarding became an issue, they came to Boomi and how they are solving it, and on the flip side of it, you have a perspective from a large organization that around the same time relogged that their employee onboarding issues and then looked at Boomi and then said that, hey, how can we solve this? And as they said in the Keynote, good is not good enough, you need to have a great experience. >> Well you've also raised your NPS score 168 points, and now you've got an opportunity to reach customers in a different way, like you said to be able to integrate these functions and have to work together, that abstraction layer is critical for the business being more efficient and more productive. Finding new revenue streams faster, being more competitive, and really unlocking the value of that data so it can be used across multiple business units within organizations at the same time. Pragnya, thanks so much for stopping by and joining John and me on theCUBE today. >> Yeah, it was great talking to you guys. >> We appreciate it and have a great time at-- >> Hope you have a great Boomi World. >> Absolutely, off to a great start. Thanks so much for your time. For John Furrier, I'm Lisa Martin, you're watching theCUBE, Live from Boomi World 18 in Vegas, stick around, John and I will be back with our next guest. (light music)